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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

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adadsadvertadvertisingadvertsgamegamingmcdonaldsmini gamemini gamesmini-gamemini-gamesMiniGameMiniGamespatentpatent applicationpatent filingPatentApplicationPatentFilingpatentsplaystation 3Playstation3ps3sonyusptoFri, 24 Aug 2012 13:04:00 -040021|20308290http://www.engadget.com/2009/08/18/psp-minis-digital-comics-get-their-own-promo-videos/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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The PS3 Slim might be getting all the attention today, but the new PSP Minis bite-sized games and PSP Digital Comics service are actually potentially game-changers as well -- so of course they get their own promo videos. Minis are 100MB or smaller games that will launch on the PlayStation Store the same day the PSP Go arrives, and while the launch lineup doesn't have any standout must-haves, we think they'll be quite popular. The real sleeper might be the Digital Comics service, though, which will launch with Marvel titles and eventually add more publishers -- although pricing and other details haven't been announced, we've got a feeling quite a few PSP owners will be into the idea of getting comics on the go. Innovative new ideas or clever reaction to games and ereaders on the iPhone? Hit the break, watch the videos, and sound off.

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comicsdigital comicsdigital readerDigitalComicsDigitalReadergamesmarvelminimini gamemini gamesMiniGameMiniGamesminisminis gamesMinisGamespsppsp minipsp minisPspMiniPspMinissonyvideoTue, 18 Aug 2009 20:39:00 -040021|19133405http://www.joystiq.com/2007/06/04/kabu-trader-shuns-minigame-and-big-trailer/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Joystiq&ncid=rss_semi
http://www.joystiq.com/2007/06/04/kabu-trader-shuns-minigame-and-big-trailer/http://www.joystiq.com/2007/06/04/kabu-trader-shuns-minigame-and-big-trailer/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Joystiq#commentsHalf adventure game, half stock trading battles, Kabu Trader Shun hits Japanese stores later this week. Looking to promote its release, Capcom posted a Flash minigame complementing the Phoenix-Wright-styled title. Players can live out the after-hours-lounge experience of a stock trader, text messaging a needy girlfriend while trying to keep the boss' drink filled at the same time. It's a simple, fast-clicking diversion, but seeing the creative steps companies are taking to advertise their games is always interesting.

We happened to also spot a lengthy trailer during our stay at Kabu Trader Shun'sofficial site, though we can't guarantee its freshness. Clocking in at just over two-and-a-half minutes, the video introduces the game's characters, trade battles, and adventuring sequences. Head past the post break for the movie.

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capcomdsflashflash gameFlashGamekabukabu trader shunKabuTraderShunmini gamemini gamesminigameminigamesnintendo dsNintendoDsstockstock marketStockMarketstocksMon, 04 Jun 2007 18:00:00 -040011|910186http://www.joystiq.com/2007/05/28/square-enix-mini-game-service/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Joystiq&ncid=rss_semi
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If the recent barrage of games from Square Enix hasn't sated your appetite for all things chocobo-related, you'll want to be signing up for Game Town, their new mini-game service. The site is currently in beta, with Japanese registration forms. Luckily, IGN has posted a guide on how to sign up with as little fuss as possible.

So far there's only a couple of chocobo games to play, but there are a whole bunch of 'coming soon' slots just waiting to be filled. We reckon there's a good chance we'll be seeing mini-games based on new Square Enix titles showing up here over the next few weeks.

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chocobogame townGameTownmini gameMiniGameservicesquare enixSquareEnixMon, 28 May 2007 15:10:00 -040011|904897http://www.joystiq.com/2006/09/12/more-mini-games-on-bliss-island/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Joystiq&ncid=rss_semi
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The mini-game collections keep on coming to the PSP. The newest one to be announced today is Bliss Island, a port of a fairly popular PC arcade game. You'll be play Hoshi the Zwooph who has the unique ability to shoot out bursts of air. All the challenges featured in the game will revolve around the mastery of the ability. The game will feature 80 mini-games and also feature wi-fi multiplayer. A demo of the PC version of the game is available for free by visiting Funsta.