Fisher wouldn’t talk about it, but his players have clearly been impressed by his dedication to his mouth brow.

“His mustache is really full,” defensive end Chris Long said. “It looks like he’s been growing it for years. And he never wavers. He’s kept the same approach every day. He’s continued to work hard at it, be consistent and he’s got a really good mustache to show for it. It has good depth.”

The Rams are even in on the act, passing out fake mustaches to fans attending the game against the Redskins to set a new world record (the old one is 227 fake mustache wearers). But the big prize will be awarded at the AMI’s “‘Stache Bash,” on Oct 27 in Mesa. Ariz.

“Absolutely, I think he’s going be hard to beat,” Rams guard Shelley Smith said. “I mean, when you think mustaches, it basically goes Tom Selleck then Coach Fisher. Not everyone can pull it off, but he does.”

Of course, Fisher’s got some competition in the NFL now. Jacksonville owner Shad Khan’s is pretty strong, meaning Fisher better win this year, or he might not make it out of the primary in the future.