SEO: A Top Priority in Your Digital Marketing Plan

Stressing the importance of SEO is not to imply that other tactics are not to be given attention as well. As another example, you might decide to focus on four tactics throughout the year, among them SEO improvement. While you may still want to work on social media and PR in addition to the four main tactics, you will devote the majority of your effort and budget to the four main tactics that are at the top priority for growth. At the same time you can allocate smaller budgets towards things like social media and PR which will maintain baseline execution.