Lesley Vos

Lesley Vos is a seasoned web writer and content strategist from Chicago. With 5+ years of experience in content creation, she shares tips on writing craft at publications on digital marketing, social media, and self-development.

Smart people learn from others’ mistakes and achievements. This also holds true for brands willing to reach success, learning from their competitors’ experience. A proper competitor analysis allows you to elicit their strengths and weaknesses as well as compete on link building and content strategies to overtake them and to develop your inbound marketing for …