Let’s face it, many small business websites are pretty grim when it comes to providing engaging content. Whenever I search for a local service, I end up ploughing through website after website of dull advertising messages. Nobody seems to care that I have money to spend and simply want to give it to somebody who values my custom. It’s no …

From it’s humble beginnings as a blogging platform, WordPress has evolved into one of the most flexible and popular systems for building a professional website. So why do so many small businesses choose to build their website using WordPress? Well, once you manage to conquer the initial installation and configuration, there are a host of great features that can help …

We’ve recently been in communication with an owner of a small online business who has been desperately trying to improve their rankings for a particular keywords. Unfortunately, that keyword is highly competitive and the first page of Google is dominated by the major national retailers. After months of fruitless effort, the site owner came across our website and we thought …

Does it really matter who builds your website? Somebody in Farnham, somebody in Mumbai? If you’ve been scouring the web looking for a web design company in Farnham then here’s a little tale we recently heard that should make you think. Anyone who takes their business seriously will be actively promoting products or services online for a while now. For …

Earlier this month Google introduced it’s Panda update. This update was a critical for website owners as it focused on rewarding websites with good-quality, unique and relevant content whilst sites that sit around unchanged month after month or are stuffed with spammy, duplicate content would start to fall down the rankings. For the first time, Google have actually published clear …

Estate Agents – love them or loathe them they are an integral part of the house-buying process and it’s true to say that they’ve probably saved many a buyer or seller from a nervous breakdown. However, as many industries have embraced online marketing the real estate industry in the UK still seem slow to embrace new media. Rightmove.co.uk, a leading …

The easiest way to spot a website that has completely failed with even the basics of SEO is when you see the term ‘Welcome To Our Website – ABC Company Ltd’ set as the page title. You can ascertain the title of any web page by looking at the text at the very top of your browser so it might …

A quick scan through the local papers and the same small businesses appear week-in, week-out. Now the problem with local papers is that they have a very short shelf life – you pay for a weeks advertising and that’s all you get. Stop paying and immediately the phone stops ringing. This is the biggest issue with newspaper advertising and one …

If you own a business in Farnham, Surrey, you may have looked into hiring an SEO company to help boost your website rankings. The trouble is that there are an awful lot of rogue traders involved in the industry and it’s all too easy to find yourself on the end on an expensive scam. To offers some guidance, we’d suggest …

Because SEO is still a relatively young industry, there is still a fair amount of naivety amongst companies who don’t understand what they should be looking for when appointing an SEO company. Unfortunately SEO does attract more than it’s fair share of rogue traders who employ some dubious tactics to get website rankings increased. These tactics (know as ‘Black Hat’ …

You’ve no doubt heard of it but exactly how does SEO (search engine optimisation) work? SEO is the process of optimising your website so that it ranks higher in the search engine rankings for your chosen keyword(s). A bit confused? Let’s try and clear up the basics for you. Somebody goes to Google (we’ll use Google as it’s the biggest …

DMOZ is like probably the last bastion of human editing on the Internet. Now called The Open Directory Project (ODP), it was originally known as DMOZ, from ‘Directory.MOZilla.org’, the original domain name of the directory. Basically, DMOZ is a human-edited directory of websites from where the likes of Google, AOL, HotBot and hundreds of other search engines gather their data …

So you’re looking for an SEO Company in Aldershot eh? Statistically speaking, Aldershot is one of those micro-markets where small businesses appear less than enthusiastic about investing in online marketing. Despite the huge advantages of selling your products or services online, there are still way too many small businesses in the Aldershot area losing potential customers on a daily basis. …

So what are Internet Marketing Consultants (IMC)? Well, an IMC are basically marketing experts with very specific experience and knowledge of advertising on the Internet. An IMC differs from a traditional Marketing Company because they don’t deal with what are known as ‘offline’ advertising media such as magazines, newspapers, television and radio. The Internet is now such a powerful marketing …

Whenever I’m on the lookout for a product or service, I always try to use a small business. Why? Well, here a five really good reasons why you should choose a small business over the grand marketing of the national companies. If you run a small business then you should give some though to these reasons and ensure you emphasise …

Time are tough out there so what can you do attract more customers without busting your marketing budget (if you’re lucky enough to have one)? We can get you started with 7 sure-fire ways of getting more customers on the cheap. These tried-and-trusted methods can help promote your business with barely any investment.

For a Marketing Consultant CPE (cost per enquiry) is a barometer of how effective a campaign is. CPE is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a company were spending £200 each …