That the company's consistent, nearly frozen posture of disingenuous smirking means that the most perceptible "Uber problem" is almost always how it frames things, rather than how it actually operates, whether it's systematically sabotaging of competitors or using its quarter-billion-dollar war chest to relentlessly cut fares and driver pay to unsustainable levels in order to undercut existing transit systems, is remarkable in its way, though. If your company's trying to conquer the world, in the end, being a dick might be the best PR strategy of all.