Genmai Cha is a classic Japanese green tea, blended with toasted, popped rice. Originally created to stretch short supplies of tea, now enjoyed by tea lovers here and abroad. Warm and nutty taste, with a lovely savoury quality. A hearty cup of tea that is easy to combine with food. Genmai Cha is a great solution for those seeking a substantial, but less astringent, flavour from their cup.

This tea contains a moderate level of caffeine | Steep at 80°C for 2 minutes.

Teabags

Our teabags contain the same high-quality tea as our loose tea offerings. Their pyramid shape gives the leaves plenty of room to unfurl and infuse, placing more flavour in each cup. Enjoy the superior flavour of gourmet tea with the convenience of a disposable bag.

teabags

15 full leaf pyramids

€9.00

Part of teas of japan sampler

Explore a variety of teas with our popular sampler set.
Four teas included are:
genmai cha, hojicha, kukicha, sencha overture,

teas of Japan teas

4 x 10-cup samples

€12.00

Meet our genmai cha farmer, Masuda Yoshio

To ensure the best quality and value, we import our teas directly from the
countries in which they are grown, working closely with the farmers who tender
them. Our Roots Campaign connects our customers with the rich stories and the farmers
behind some of our most popular teas.

How long have you been growing tea?

“I was born and raised in Makihohara region, the Japan's No.1 green tea production area. I have been involved with green tea production for the past 38 years.”

What got you started in the Tea industry?

“My grandfather started green tea farming and production, and my father took over it and then myself. I am the third generation. Masudaen as a company has been doing green tea business for almost a century now.”

Can you describe a typical day out in the field. How many hours would that be?

“I walk around the green tea fields at 6AM every morning, and checking green tea bushes. During harvest season, I harvest tea leaves with young staff, and do the processing also. Freshness is the most crucial thing for green tea. So, our factory is moving 24 hours a day during the harvest season. The harvested tea leaves becomes green tea (finished products) the next day. ”

fresh from origin

Unlike the affordable luxury it has become today, historically, tea was a pricey commodity. The Japanese peasants found it difficult to afford much tea, and would mix it with roasted rice, which was abundant and cheap. Thus, they were able to squeeze more cups from the same amount of leaves. A recipe born of poverty, Genmai Cha has acquired an uptown chic and is now a favourite of urban dwellers in Japan and the West.