There’s no denying that Pinterest is a bit, how can I put it, ‘girly’.

Need evidence? Just take a look the popular pins page. Chances are jewellery and cupcakes outweigh sheds and weaponry.

But before I offend anyone with my sweeping generalisations (yes, I’m aware that some girls like sheds and weaponry too), I should point out that recent user-statistics also suggest that the site is very much dominated by females.

The most recent statistics I could find suggest a 70/30 split.

With this in mind, I was surprised by a recent Social Media Benchmark study by eDigitalResearch, which showed Topman to be the most followed retail brand on Pinterest.

More surprising is that Topman has more than double the amount of followers than any other retailer, including Topshop, which at the time of the study had a mere 8,500 followers to its name.

While the study doesn’t reveal the demographic of Topman’s followers, a bit of top-level research suggests the majority are male users.