Aisha Tyler Talks About Her Favorite Movie Lines in Autograph Hotels’ New Video Series

Campaign celebrates screenwriting

It sounds trite, but it’s true: You can’t have a great movie, or a great marketing campaign, without a great story, and that begins with the words on the page. Autograph Collection Hotels is celebrating screenwriting and screenwriters in its new video series with The Black List, a survey of Hollywood industry professionals that’s influential in developing films.

In the series, “The Lines We Love,” shot at the Sundance Film Festival, actors, screenwriters, directors and producers share their favorite moments in screenwriting. Aisha Tyler discusses The Departed and The Mindy Project’s Adam Pally praises Die Hard. The series is running on Autograph Collection’s YouTube channel and will be available for viewing in its hotel rooms later this year.

The effort makes sense for the boutique hotel chain, as its properties have design touches based on the history of the building or the city they’re located in. The Press Hotel in Portland, Maine, for instance, was the former headquarters of the Portland Press-Herald newspaper, so it has tons of newspaper-themed touches throughout, such as antique typewriters and wallpaper covered in newspaper type.

“Our brand positioning is about celebrating the story that’s created on property,” said Amanda Altree, senior director of brand marketing for Autograph Collection Hotels. “In an effort to celebrate storytelling, we wanted to shine a light on unique, great writing.”

Altree added that many of Autograph Collection’s target audience also are fans of independent film.

“There’s a nice parallel between what we’re doing and what independent filmmakers are doing,” she said. “Our guests love independent films, and the film industry loves our hotels, because creative minds love to be in original spaces. It appeals to people who are making the films, as well as those who like to watch them.”