Tobe Berkovitz, Associate Dean of the College of Communication, comments on “Joe the Plumber” becoming a political symbol. “So what’s with the politicians’ fascination with plumbers at election time? We have Joe the Plumber taking center stage as the symbol of the economic meltdown’s impact on small business owners. “ “There’s nothing new under the sun, […]

Tobe Berkovitz, Associate Dean of the College of Communication, comments on the polls showing John McCain’s attack ads backfiring. “You can cue up the Who’s classic ‘Won’t get fooled again,’ but the press shouldn’t buy in to polls that show voter backlash against negative ads. Time after time, voter focus groups demonstrate that negative/attack ads are […]