FEEL WHAT THEY FEEL

Sentient combines implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the non-conscious minds of consumers.

We Harness the Power of Emotional Insights

Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.

Behavioral Scientists For advanced implicit measures.

IMPLICIT RESEARCH

This experiment measures the subconscious associations towards safety or danger on the number of people dining at tables. The information is intended to help provide insights into our real comfort level being in larger groups as we experience these changes due to the pandemic.

"The lab looks into the emotional impact of COVID-19 on our comfort level with gathering in large groups. This ongoing study is powered by Sentient Prime the scientifically valid and patented implicit association technology."

It might not be surprising to us that to increase memory of the brand you need to expose the logo more. But for how long exactly? It's important for us to understand just how brand exposure within ads really impacts our ability to recall what we saw.

It was important to Nissan that people intuitively and distinctly identify with what each sound means for their LEAF® line of electric vehicles. The team at Sentient teamed up with with Man Made Music to identiy the right soundscape for Nissan using automated implicit research techniques.

"SonicPulse® Research was exactly what we needed to evaluate the sound on many levels — Brand Fit, Intuitive Meaning and most importantly, Instinctive Pedestrian Safety. This sophisticated approach to research gave use confidence in our decisions. "

Facebook approached Sentient Decision Science to help validate subconscious measures. A large scale study was conducted using many of our implicit methods for measuring emotion in advertising. The results proved our methods were very relatable for large scale testing. Providing Facebook the confidence to leverage new tools for predicting ad impact.

"We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We’re really grateful to Sentient for their reliability tests, making us confident in a much larger study with them."

@SentientInsight

WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPBy Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on consumer emotions is key...

By Sarah McCannSome highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how consumer's are...

By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human emotional experience...