Last fall, 29-year-old Fang Da, an entrepreneur and cycling enthusiast, suddenly found himself in the midst of a coughing fit after biking near his home in Hangzhou, in eastern China. So he went to the Internet and started learning just how serious the air pollution problem was. Fang's curiosity quickly turned into an obsession. He created an environmental awareness group called the Survival Guide to Haze on the Chinese social media site WeChat; more than 50,000 people now subscribe. He engaged in a high-profile battle with a Chinese smog mask manufacturer, calling out the company's products as useless. "We need citizens to get involved with the environment," said...

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Last fall, 29-year-old Fang Da, an entrepreneur and cycling enthusiast, suddenly found himself in the midst of a coughing fit after biking near his home in Hangzhou, in eastern China.
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