BUSI 1301

Business Principles

BUSI 1301

Updated September 06, 2011

State Approval Code:5201015104

Semester Credit Hours:3

Lecture Hours per Week:3

Contact Hours per Semester:48

Catalog Description

Introduction to the role of business in modern society. Includes an overview of business
operations, analysis of the specialized fields within the business organization, and
development of a business vocabulary. Lecture hours = 3, Lab hours = 0

Course Curriculum

Basic Intellectual Compentencies in the Core Curriculum

Reading

Writing

Listening

Critical thinking

Computer literacy

Perspectives in the Core Curriculum

Establish broad and multiple perspectives on the individual in relationship to the
larger society and world in which he/she lives, and to understand the responsibilities
of living in a culturally and ethnically diversified world.

Stimulate a capacity to discuss and reflect upon individual, political, economic,
and social aspects of life in order to understand ways in which to be a responsible
member of society.

Recognize the importance of maintaining health and wellness.

Develop a capacity to use knowledge of how technology and science affect their lives.

Use logical reasoning in problem solving.

Integrate knowledge and understand the interrelationships of the scholarly disciplines.

Core Components and Related Exemplary Educational Objectives

Communication (composition, speech, modern language)

To understand and demonstrate writing and speaking processes through invention, organization,
drafting, revision, editing, and presentation.

To develop the ability to research and write a documented paper and/or to give an
oral presentation.

To interpret mathematical models such as formulas, graphs, tables and schematics,
and draw inferences from them.

To recognize the limitations of mathematical and statistical models.

Natural Sciences

To demonstrate knowledge of the interdependence of science and technology and their
influence on, and contribution to, modern culture.

Social and Behavioral Sciences

To employ the appropriate methods, technologies, and data that social and behavioral
scientists use to investigate the human condition.

To examine social institutions and processes across a range of historical periods,
social structures, and cultures.

To use and critique alternative explanatory systems or theories.

To comprehend the origins and evolution of U.S. and Texas political systems, with
a focus on the growth of political institutions, the constitutions of the U.S. and
Texas, federalism, civil liberties, and civil and human rights.

To understand the evolution and current role of the U.S. in the world.

To differentiate and analyze historical evidence (documentary and statistical) and
differing points of view.

To identify and understand differences and commonalities within diverse cultures.

Instructional Goals and Purposes

Panola College's instructional goals include 1) creating an academic atmosphere in
which students may develop their intellects and skills and 2) providing courses so
students may receive a certificate/an associate degree or transfer to a senior institution
that offers baccalaureate degrees.

General Course Objectives

Describe the foundations of American business.

List current ethical and social responsibility issues in American business.

Define international business.

Describe the world of e-business.

Distinguish among the forms of business ownership in America.

Define small business, entrepreneurship, and franchises.

Analyze the management process.

Discuss the process of creating an organization.

Summarize the elements of operations management.

Explain human resources management.

List motivation theories and explain the use of motivation in business.

Recount union-management history and assess current relations.

Describe the basics of marketing.

Explain how companies decide on products and pricing.

Discuss wholesaling, retailing, and physical distribution of a product.

Analyze the promotion of products and services.

Explain government assistance, regulation, and taxation of business.

Use technology to locate current articles and write summaries.

Specific Course Objectives

After studying the material presented in the text and online, the student should be
able to complete all behavioral/learning objectives listed below with a minimum competency
of 70% on exams and quizzes.

Distinguish between a marketing information system and marketing research.

Identify several factors that may influence buying behavior.

Describe three ways of measuring consumer income.

Understand the marketing implications of several socioeconomic changes occurring in
the United States.

Recognize the relative costs and benefits of marketing.

14. Explain how companies decide on products and pricing.

Explain what a product is and how products are classified.

Discuss the product life cycle and how it leads to new-product development.

Define product line and product mix and be able to distinguish between the two.

Identify the methods available for changing a product mix.

Explain the uses and importance of branding, packaging, and labeling.

Describe the economic basis of pricing and the means by which sellers can control
prices and buyers' perceptions of prices.

Identify the major pricing objectives and the methods that businesses use to implement
them.

Explain the different strategies available to companies as they set basic prices.

15. Discuss wholesaling, retailing, and physical distribution of a product.

Identify the various channels of distribution that are used for consumer and industrial
products.

Explain the concept of market coverage.

Describe what a vertical marketing system is and identify the types of vertical marketing
systems.

Discuss the need for wholesalers.

Identify the major types of wholesalers and describe the services they perform for
retailers and manufacturers.

Distinguish among the major types of retail outlets.

Explain the wheel of retailing hypothesis.

Identify the categories of shopping centers and the factors that determine how shopping
centers are classified.

Explain the five most important physical distribution activities.

16. Analyze the promotion of products and services.

Understand the role of promotion.

Explain the purposes of the three types of advertising.

Describe the advantages and disadvantages of the major advertising media.

Identify the major steps in developing an advertising campaign.

Recognize the various kinds of salespersons, the steps in the personal selling process,
and the major sales management tasks.

Describe sales promotion objectives and methods.

Discuss the types and uses of publicity and the requirements for effective use of
publicity.

Identify the factors that influence the selection of promotion-mix ingredients.

17. Explain government assistance, regulation, and taxation of business.

Summarize the types of bankruptcy and how they are initiated and resolved.

Discuss the ways in which government can assist business firms.

State the reasons for (and content of) the major federal antitrust laws.

Describe how the federal government regulates natural monopolies.

Summarize the government's response to the current deregulation movement.

Identify the various taxes through which the federal, state, and local governments
are financed.

18. Use technology to locate current articles and write summaries.

Use the Internet to access online databases.

Locate appropriate articles in business periodicals archived in the databases.

Read the articles online and print/email a copy for the instructor.

Use a word processor to write three short papers over the articles using the instructor's
format.

Submit papers electronically through Canvas.

General Description of Each Lecture or Discussion

Students in all sections of Business Principles will be required to do the following:

Students will use the online databases to research three business-related topics assigned
by the instructor and write a two-page paper on each topic.

Students will read assigned sections in the text and complete online quizzes covering
that material.

Students will complete online objective exams which include a written essay portion.

Methods of Instruction/Course Format/Delivery

This course is offered in the traditional classroom and over the Internet. Students
in the traditional class and in the Internet class will have access to this course
via Canvas, a learning management system. Students in the traditional class will meet
regularly for lecture over the material. Students in the Internet class will only
be required to meet with the instructor for testing; however, Internet students are
always welcome to attend the traditional class (especially for exam reviews).

All quizzes, article summaries, and exams will be submitted through Canvas. After
an assignment has been graded, the student will be able to view his or her grade by
returning to the exercise or by clicking the Grades link in the left banner. Students
will have limited review of the answers to the exams, but they will always be able
to view the score. Your work will normally be graded and posted within two days following
the deadline.

Students in both the traditional and Internet classes should use e-mail within Canvas
to communicate with the instructor. Using Canvas email gives you access to the instructor
and other classmates without having to remember or type email addresses—you just select
a name from the list. If you are not able to contact your instructor using email in
Canvas, you may use his or her Panola College email address. College instructors attempt
to respond to all email within 24 hours. Please always include a subject line and
your name in your email.

Assessment

The following items will be assigned during the semester and used to calculate the
student’s final grade:

ONLINE QUIZZES

Approximately 10-15 quizzes will be given during the semester. The quizzes will be
given online and you may use your textbook to complete them. Each quiz will have a
deadline and failure to complete the quiz by the deadline will result in a zero for
that quiz. The normal quiz includes ten true/false and multiple choice questions;
incorrect answers will count 10 points each. The two lowest quiz grades will be dropped
at the end of the semester.

ARTICLE SUMMARIES

Periodically throughout the semester, you will be asked to write essays concerning
subject matter recently addressed in class. You will be given an outline to follow
and asked to review an article located in the Library databases. There is no charge
to use the databases on campus or from home since it is a Panola College subscription.
Details for how to access the databases will be provided during the semester. These
assignments must be typed in an attractive format and free of grammatical errors.

EXAMS

Five exams will be given during the semester. All tests will be administered by a
proctor at the Carthage, Center, or Marshall sites for Panola College students. A
Virtual College of Texas student will be able to take proctored exams at the college
he or she currently attends. If you are unable to take a test when it is scheduled,
you must reschedule the test with the instructor prior to the testing date. An excused
absence and makeup test may be granted for sudden illness or unforeseen circumstances.

The grading scale for this course is as follows:

Online Quizzes – 20%

Article Summaries – 20%

Exams – 60%

Assignments are due as assigned and 10 points will be deducted for each day work is
late. All of your grades including a mid-semester and final grade will be posted to
My Grades in Canvas.

Panola College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate degrees and certificates of completions. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Panola College.

Panola College is an Equal Opportunity Institution that provides educational and employment opportunities on the basis of merit and without discrimination because of race, color, religion, sex, age, national origin, veteran status, disability, or genetic information.

Email webmaster@panola.edu to make comments or report website problems.