Does this mean that the government should increase its intervention? Many of these companies are being run with only profits and increasing returns for their stakeholders in mind, perpetually increasing competition. It's through this competitiveness of the market that innovation arises. To stay at the top, companies need to pour money into research and development, as both companies stated. If regulation is increased, will this stunt pharmaceutical progress? There is no clear answer and personal ideology currently divides public opinion. However, if price changes implemented by the likes of Turing and Rodelis can create this much controversy, there will certainly be support for a grassroots' effort to put Big Pharma in its place and protect social welfare. In fact, in the wake of this controversy, multiples groups, including doctors and other healthcare providers, are beginning to demand change. This brings on an all too frequent question: will public opinion be enough to overturn private interest? Unfortunately, only time can tell.