The incumbent, Ogilvy & Mather in Chicago, chose not to defend the account after a two-and-a-half-year run, citing philosophical differences. Ogilvy’s work for the lottery was tagged, “Players have more fun.”

The lottery will continue a varied media mix heavy on promotional and outdoor, with TV making up about 20 percent of the outlay, an executive said. Shops will make creative presentations before a final decision is made by July 1.