American Consumers Show Strong Interest in Ensuring All Companies Protect Their Data

This year, perhaps as never before, there has been a sharp public focus on the question of online privacy. To examine consumer attitudes about online privacy more scientifically, Internet Innovation Alliance, in conjunction with Morning Consult, recently conducted a survey on privacy. The survey reaffirms American consumers’ strong interest in ensuring that all companies in the internet ecosystem protect their data on the principle of a level playing field and demonstrates support for federal legislation to protect online consumer privacy and advance open internet requirements. We hope this study will inform public debate on this important question.

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