While some vendors can make it sound like they will get you on the top of Google overnight (we've all seen junk emails from these vendors, even some in the real estate industry that lie when they are on the phone with you), the truth is that this doesn't happen. There is no single magic bullet that will make your site change overnight. Furthermore, those that get you overnight differences in SEO are probably using black-hat SEO methods. They are probably doing just as bad of work as what you can buy on Fiverr – "Get 100 inbound links for $5." I repeat – these low quality purchased links can actually hurt your website. Google even has a tool for you to fess up to having down this before and "disavow" those bad links.

These methodologies are against the rules that Google has outlined. It's only a matter of time until the algorithm is changed and the benefits are completely wiped away and, in most cases, you'll actually get a penalty.

Are two months of increased rankings worth six months of not being anywhere on Google? It happened to J.C. Penney, and it can happen to you.