Getting consumers to experience a brand - sounds simple, doesn't it?

October 15, 2006

For an example of how major brands can be using digital to something completely unique, check out Volkswagen US - you can build your own GTI and then see it race round a track with a stunning German girl as a passenger, or build your own Jetta and see it crash into various objects (like UFOs, rhinos, humpty dumpty).

This is a great example of the extreme personalisation that you can get online combined with brand experience and engagement - something that can only be done digitally!

If you have any other examples of great digital stuff like this, let me know please!