FNC, NBC Claim Wins Over Six Days of Conventions

When added up, Fox News had the most-watched 10pm convention coverage over the six days of the RNC and DNC. Despite a dearth of interest from Obama supporters to watch Fox News during the DNC, the network drew big crowds during the RNC.

Fox News averaged 5.34 million total viewers at 10pm topping the three broadcast networks. NBC News drew the most A25-54 viewers, averaging 1.94 million. FNC had the most-watched night of all networks when 9.1 million watched the 10pm hour of Thurs., Aug. 30, Mitt Romney‘s acceptance speech.

Interestingly, Fox News averaged more viewers for its DNC coverage (2.6M) than MSNBC (1.4M) and CNN (1.33M) averaged for their RNC coverage. Overall the DNC was watched more than the RNC on cable, especially among younger viewers:

Subscribe to Adweek

Featured Courses

Search MarketingOptimize your website through SEO, social media, and digital outreachLearn more >Facebook MarketingGet smart about how to use Facebook for businessLearn more >Copywriting for Social MediaMaximize your clicks, shares, retweets, and pinLearn more >Skills in 60: How to Name Your Brand or ProductDevelop a unique name for any brand, product, or businessLearn more >See more Courses >