How to create a truly compelling reason for people to book by creating something irresistible using the Concept Kicker Method.

Why most mini sessions fail to book enough clients and make enough money and why my Flop-Proof Formula won't "give away the farm," but instead leave mom saying "that was incredible" and investing in a great sale.

The 3 psychological strategies behind what makes moms buy, and more importantly, how you can create a mini-session to give them exactly what they want.

Why Moms are THE most lucrative target for your marketing, and how to quickly and effectively book any mini session a mom would purchase - family, children, mom & me, and more. This does NOT work for a mini session a mom would NOT purchase

Get your mini session marketing to go viral with the Smiling Baby Trigger Hint: this is baked into our brains when we are born! No need to be a newborn photographer.

How to pull in 6k over a single weekend any time of year, WITHOUT in-person sales, and without selling your soul screaming "50% off canvases!"

"How to skin a cat 4 different ways" The exact numbers and strategies behind easily pulling in $6,000 in one weekend from mini sessions.