RIM Opens its BBM Social Platform to Devs

Research In Motion today announced that its BlackBerry Messenger Social Platform is now available to developers wishing to add it to their apps. BBM Social allows developers to integrate with the on-device contact list, allowing users to choose their BBM contacts from within another applications in order to initiate social interactions such as chatting or game play. Apps that use BBM Social will let sers add their own status updates to BBM from within another application. It allows users to transfer media back and forth — such as music, video, and photo files — with their BBM contact lists. Users can also invite new friends and access friend requests all from within third-party apps. Developers can grab the APIs and others tools to integrate BBM Social into their applications starting today. The full SDK will become available in April.