An enjoyable and informative conversation with Nathan Melby, a young entrepreneur who recently launched his own alcoholic beverage line, Sunsoma, with his co-founder and fellow Onalaska, WI native Alec Bronston. Having grown up in the wholesale alcohol distribution industry, Nathan provided a lot of information and insight regarding how alcohol distribution works both, within Wisconsin and nationally, and how he leveraged the knowledge, experience, and relationships he cultivated in that industry into the launch of his own business.