While most entrepreneurs are chasing profits, some spend their time building their companies from within. It might not be immediately apparent, however, success could be harbored up within your venture instead of in the constant optimization of numbers and margins. The more we research the clearer the picture becomes that success relies as much on the culture and beliefs of a company as in the numbers. There are virtually countless examples of this if we start looking at the most successful tech companies in the ...

If there is one piece of advice that you’ve heard from just about every business expert, it’s that you have to “know your audience.” Starting with the very first draft of your business plan, you’re expected to have a profile of your target audience and customer, and a keen understanding of what that market needs and wants. Let’s assume you are using an online website builder to build a website. As you fill it with content, that need to “know your audience” starts becoming more important. ...

If you’ve ever hosted an online meeting, you’re well aware of the follies you could suffer in the process; losing audio, sketchy video, even having a mildly unprofessional backdrop could all ruin your presentation before you even get to it, and damage your reputation as a business professional in the process. The biggest problem with these perfectly understandable errors isn’t even that it makes you seem unprofessional, it’s that you could come off as unintelligent. After all, a smart presenter would know how to use ...

We all love features, that’s for sure. But with each feature added to our applications or software we also need more storage. The more information we want to implement into our projects the larger the files will become. I am talking about big data. The unavoidable effect of our seemingly limitless craving for more things to do online. So where is it all stored? Each service provider, for example, Google or Facebook, stores all your data on their servers. As you might imagine, with services ...

Put some spring in your step with these Bionic Boots. Developed by Keahi Seymour (Bionic Boot), an inventor originally from the UK, and now living and tending bar in San Francisco, Bionic Boots add actual springs and flexing armature to your legs that mimic the leg structure of the Ostrich or Kangaroo. Bionic Boot’s can double the power of your stride, by storing energy in their tendon-like rubber extension springs. With the aid of these Bionic Boots, according to Seymour, humans can generate speeds of ...

Social media is becoming an ever more vital part for companies to stay in touch with their customers, fans and audience. We already know that if your company does not have an online presence you don’t exist. At least that is the saying. It is now also becoming vital to have a social media presence so that your customers can easily and fast connect with you should they have questions, comments or complaints. More and more people expect to be able to connect with brands ...

It is easy to forget the past when the present is evolving seemingly without constraints. If you think about it, many of you reading this can probably not remember a day when email was not part of your everyday work. Even mentioning snail mail, or letters as they were used to be called, would set off grim expressions on most teenagers faces today. But despite email’s hold on the world, it was not an overnight success. The very first email was sent by computer engineer ...

In Fall 2014, Gap decided to try an unusual tactic for its fall fashion campaign. They recruited superstars including Elizabeth Moss, Anjelica Huston, and Michael K. Williams for a campaign that they called “Dress Normal.” The tagline for the campaign was that “actions speak louder than clothes.” Unfortunately for Gap, no one aspires to be just normal, and the campaign tanked. Sales tumbled three percent in September, seven percent in October, and four percent in November. It’s safe to say that their product launch failed. ...

Are you ready to get your home business off the ground? To really kick your business into high gear, you need to establish a productive workspace. That means shelling out some of that startup capital to get a home office set up. No matter what industry you’re in, Bankrate reports that having a dedicated home office can offer a number of benefits to both you and your business, including freedom from distractions, the ability to work in comfort, and much sought after tax deductions. You ...

Virtual reality has been predicted as the next big thing in entertainment for some time, but only within the last two or three years has it started to emerge as a real possibility. Virtual reality appeared on the Sundance Film Festival for the second year running, but this time with more than a dozen installations for different games, films and a range of other platforms. With the number of virtual reality providers growing each year, the chances that there will soon be an affordable platform ...

When preparing a new tablet or eReader for use in business, it’s important to make sure that you have everything you need to get started before you start taking it to work. The last thing you want is to be chomping at the proverbial bit to get some work done, but be stuck sitting on your hands while you download and install essential apps onto your tablet. According to Forbes, using a tablet at work can result in a noted increase in productivity – but ...

In a near future, lugging around large smartphone battery chargers may be a thing of the past. The cool thing is that the solution isn’t that insanely hard to imagine either, yet it’s incredibly genius. The solution is elegant and it can be hauled around in your pocket. This incredibly genius idea comes from concept designer Tsung Chih-Hsien who presented the Mini Power portable smartphone battery chargers at the 2014 Red Dot Awards and won. The Mini Power portable chargers could be described as a paper battery technology ...

It’s a new year and most brands and people that owns a social media account will try to overhaul their profiles to appear a little bit more updated. With so many social media networking services available it can be hard to know exactly how to size images on each service. In order for a profile to look absolutely mint you sometimes need the images to follow the suggested dimensions that each service sports. This social media image size cheat sheet will definitely give you the ...