Thursday, May 14, 2020

Denny’s Introduces Meal Kits, Grocery Delivery

Consumers are dynamic not static and Denny’s is edifying the brand with customer relevant
consumer touchpoints that will edify it too its current customer base but might
very will help build a bridge to the next set business model to help drive incremental
top line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Denny’s has been around a lot longer than
even our Grocerant Guru®. It’s important to remember that Denney’s
has evolved from Danny’s Donuts then renamed Danny’s Coffee Shops and as they evolved
so did the menu and name until they settled on Denny’s.How did they evolve they could have used a
version of Foodservice Solutions®time tested marketing templateBuild, Measure,
Learn, Repeat.

If they did then or not they can now as Denny’s
restaurants throughout the United States will sell Make-at-Home Meal Kits that
include all of the ingredients for a family meal with easy preparation
instructions. Retailing for $12.99 and up, the kits give families the opportunity
to add an interactive element to a Denny’s meal and come in the following
varieties:

·Complete Breakfast Meal Kit: serves
four to six and contains bacon strips, eggs, milk, biscuits or English muffins,
grapes, strawberries, assorted jelly packets, and Signature Diner Blend Coffee
with a variety of sweeteners.

·Apple Crisp Dessert Kit: serves
four to six and includes one oven-ready tray of apple crisp, a quart of vanilla
ice cream and salted caramel sauce

That’s not all folks, at select locations
across the country, Denny’s offers free grocery delivery service for consumers
to safely purchase such essential items as bread, assorted meats and cheese,
eggs and toilet paper. Shoppers can place orders for pickup or delivery online
through the Denny’s On Demand app or by phone. They may not need to change their
name. But our Grocerant Guru® believes that they will find some
green shoots that will help them evolve as a brand driving top line sales and
bottom-line profits within the grocerant niche.

Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®.Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869