Africa News and CCTV feature Yegna following Reuters TV appearance

Following filming of Yegna by Reuters TV earlier this year, the video content has been featured this week on global news network CCTV (China Central Television News) and pan-African broadcaster Africa News.

The CCTC News feature sees footage of Yegna in the recording studio, with narration by reporter Maria Galem, who comments on how the girls tackle issues faced by many Ethiopian girls through music and their talk and radio shows. Yegna artist Mimi, explains that the group are so popular because Ethiopian girls can relate to the storylines. A wonderful short interview with a young Ethiopian girl explains that she follows Yegna because she believes it is “intelligent, informative, and it teaches us girls how we are strong and capable of realising our dreams if we work hard.”

You can watch the video here:

Africa News features a similar short video. In a longer cut of the interview, Mimi explains what Yegna is, how it confronts social barriers and provides "possible solutions”.

CCTV is a Chinese global news network with international bureau around the globe. The CCTV Africa YouTube channel has over 44,000 subscribers and the video has so far been viewed 1,182 times. CCTV has a global reach of more than 1.2 billion people across all of its networks and the English-language channel can be seen in more than 85 million homes across more than 100 countries and territories.

Africa News is a pan-African broadcaster covering global and African news and current affairs. It is based in the Democratic Republic of Congo and receives 115,860 page views each month.

Find out more about Yegna and how they're inspiring positive behavior change for girls here.