Fifty Shades of Grey Interpreted in Upscale Fashion Campaign

After inspiring a lucrative movie development deal and uninventive vacation packages, E. L. James’s racy best-seller, Fifty Shades of Grey, is now responsible for a fashion campaign. Women’s Wear Dailyreports that Marc New York, a division of the luxury Andrew Marc fashion label, has shot a new fall campaign influenced by imagery in the novel, to be featured in the September and October issues of style magazines. One photo from the shoot shows Dayana Mendoza, a 2002Celebrity Apprentice contestant and the 2008 Miss Universe Winner, stepping toward former Scottish rugby player Thom Evans in what looks to be a chic prison bathroom. Mendoza wears a bone-colored Marc New York dress that has conveniently (if impractically) been previously unzipped. Evans wears only a white bath towel and his best Christian Grey–inspired expression of desire—both of which, we assume, are sold separately.