According to Discovery’s 2018 annual report, Discovery Vitality Gold reward members - the highest level - were half as likely to be admitted to hospital than non-reward members; those members cost the Discovery medical scheme nearly 10% less per admission; and they stayed in hospital for shorter periods.

Cost per life for Discovery Vitality rewards members compared to non-rewards members (Supplied, Discovery)

In total, a Discovery Vitality Gold member cost Discovery 80% less than a non-rewards members, according to its figures.

Discovery plans to launch a bank in South Africa in the middle of 2019 which will use the same methodology as its Vitality programme to improve consumer behaviour.

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