Tiivistelmä

The purpose of this thesis was to analyze the market of organizing package tours from China to less-visited countries. The situation of tourism development in less-visited countries and the general situation about package tour market of China were both presented. The report also provided some business ideas for travel agencies in China who are interested in expending the market in less-visited tourism destinations. Some strategies for developing tourism industry in less-visited countries are listed. Presented ideas and strategies were based on both local tourism industry and opinions of tourists from China.

During the research process, a questionnaire survey was conducted under quantitative research method. The final conclusion for Chinese travel agencies was written after the analysis of tourism industry in less-visited countries.