Cunningham, Nicole, and Laura F. Bright (2012). The Power of a Tweet: An Exploration of Female Perceptions of Celebrity Endorsements on Twitter. American Marketing Association Summer Marketing Educators’ Conference Proceedings, Chicago, IL, August 17 – 19.

Gangadharbatla, Harsha, Kelty Logan, and Laura F. Bright (2012). Just How Valuable is Television Advertising Compared to Advertising in Social Media in the Minds of Consumers?. “What is TV?” Conference, Portland, OR, March 2 – 5.