"Experiments conducted by researcher Herbert Krugman reveal that when a person watches television, brain activity switches from the left to the right hemisphere. The left hemisphere is the seat of logical thought. Here, information is broken down into its component parts and critically analyzed. The right brain, however, treats incoming data uncritically, processing information in wholes, leading to emotional, rather than logical responses. The shift from left to right brain activity also causes the release of endorphins, the body's own natural opiates -- thus, it is possible to become physically addicted to watching television, a hypothesis borne out by numerous studies which have shown that very few people are able to kick the television habit. It's no longer an overstatement to note that the youth today that are raised and taught through network television are intellectually dead by their early teens.

The dumbing down of humanity is represented by another shift which occurs in the brain when we watch television. Activity in the higher brain regions (such as the neo-cortex) is diminished, while activity in the lower brain regions (such as the limbic system) increases. The latter, commonly referred to as the reptile brain, is associated with more primitive mental functions, such as the "fight or flight" response. The reptile brain is unable to distinguish between reality and the simulated reality of television. To the reptile brain, if it looks real, it is real. Thus, though we know on a conscious level it is "only a film," on a subconscious level we do not--the heart beats faster, for instance, while we watch a suspenseful scene. Similarly, we know the commercial is trying to manipulate us, but on an unconscious level the commercial nonetheless succeeds in, say, making us feel inadequate until we buy whatever thing is being advertised -- and the effect is all the more powerful because it is unconscious, operating on the deepest level of human response. The reptile brain makes it possible for us to survive as biological beings, but it also leaves us vulnerable to the manipulations of television programmers. This is where the manipulators use our own emotions as strings to control us. The distortions and directions we are being moved to are taking place in the subconscious, often undetected.

Propaganda techniques were first codified and applied in a scientific manner by journalist Walter Lippman and psychologist Edward Bernays (nephew of Sigmund Freud) early in the 20th century. During World War I, Lippman and Bernays were hired by then United States President, Woodrow Wilson, to participate in the Creel Commission, the mission of which was to sway popular opinion in favor of entering the war, on the side of Britain. Edward Bernays said in his 1928 book Propaganda,

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

The Creel Commission provided themes for speeches by "four-minute men" at public functions, and also encouraged censorship of the American press. The Commission was so unpopular that after the war, Congress closed it down without providing funding to organize and archive its papers. The war propaganda campaign of Lippman and Bernays produced within six months such an intense anti-German hysteria as to permanently impress American business (and Adolf Hitler, among others) with the potential of large-scale propaganda to control public opinion. Bernays coined the terms "group mind" and "engineering consent", important concepts in practical propaganda work. The current public relations industry is a direct outgrowth of Lippman's and Bernays' work and is still used extensively by the United States government. For the first half of the 20th century Bernays and Lippman ran a very successful public relations firm. World War II saw continued use of propaganda as a weapon of war, both by Hitler's propagandist Joseph Gobbles and the British Political Warfare Executive, as well as the United States Office of War Information.

Turn on your local newscast. You have a few minutes of blue-collar crime, hardly any white collar crime, a few minutes of sports, misc. chit chat, random political jibber-jabber, and a look at the weather that no one is forecasting correctly. Is that what happened in your town? And we're supposed to own the airwaves! The mainstream media openly supports the interests of the prison industrial complex. The stories focus on minority criminal groups, and exploit the real threats to appear much more dangerous than they are. Think about the growing per capita number of prisoners in the country. Then remember that this is happening at the same time that our prison boom began. The police on our streets have created criminals. The focus is to keep us in a state of fear, that way the elitists can attack any group they want to without fear of consequences. This is why the media is continuing to craft the timeless art of dehumanization.

The techniques are increasing in their sophistication over time as the mind scientists that serve the empire continue to discover scientific breakthroughs as to how the human brain functions, learns, retains information, and behaves. The most effective brainwashing techniques are used on the most successful propaganda networks. Examine the music bed that lies low during the fright night scope of the second. It's spooky. I wonder if we are supposed to be thinking with our minds or getting ready for stunt. Observe the graphics with the music. They're glitzy and flashing. Like the monkey that is attracted to shiny objects, it's our monkey hand that controls the remote that often stops the search for entertainment when the proper amount of glamor catches our attention. Most importantly, notice the repetition behind the lies that the politicians and their corporate media groupies tell us. You see, the unimaginable fallacies are created as 'truth' not because it's logical or provable, but because of the broken record technique. No matter how ridiculous the lie, it's repeated often enough that the brain doesn't know the difference between reality and nursery rhymes. This technique is underestimated in its ability to allow the puppeteers to hypnotize millions of people. Instead of "Fair and balanced" it's "We say it enough times, and you believe it."