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Dogbert says, "I'm writing fake press releases for imaginary new green energy technologies." Computer says, "Scientists say that by 2040 you will be able to power your entire home with the breeze from your refrigerator door." Dilbert says, "Now how will I know which green breakthroughs are real?" Dogbert says, "Seriously? You think there are real ones?"

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Dogbert the public relations consultant Dogbert says, "The public won't forgive you until you fake some remorse." Dogbert says, "These glasses have a hose that leads to a pumping station and a huge reservoir of fake tears." CEO says, "If we have another press conference, we should crack open a window."

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Dogbert says, "I'm ready to hold a press conference to introduce my cold fusion breakthrough." Dilbert says, "All you did is put a lightbulb in a jar. I can see the wires plugged into the outlet." Dilbert says, "You have a low opinion of people." Dogbert says, "I considered using a jar with frosted glass, but it seemed like overkill."

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Boss: Tina, all I wanted you to say in the press release is that our VP of engineering is leaving for personal reasons. You didn't need to speculate on the reasons. Let's lost the part about "Bieber Fever." Tina: Everyone thinks it's easy to write fiction.

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Dilbert: Google found out that we used fake links to boost our search rank. Now our website only shows up when someone enters the search string "dung for brains." Boss: They won't get away with this! Computer: Shut your pie hole.

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Dilbert: If consumers hate our new product, we will probably go out of business. If they love our new product, a stronger company will enter the space and drive us out of business. CEO: Tell the engineer to stop making me sad. Boss: I have some fake revenue projections to cheer you up.

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Boss: Our company opposes passage of the new internet law because it would be bad for our business. But that sounds selfish, so we'll issue a press release saying the new law would impinge freedom of speech. Alice: So... we're selfish liars? Boss: You can't get more free than that!

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Dilbert: ... and that's my suggestion for our next product. Alice: How do we know that ten other companies aren't working on the same idea. Dilbert: Well, that's always a possibility. Wally: There are seven billion people on Earth. I'll bet a million of them had this idea. Asok: It's irrational to think that any new product is likely to be a hit. On the other hand, we only get paid if we pretend to be optimistic about new products. Wally: All in favor of faking our optimism, raise your hands. Dilbert: All I could get was a fake buy-in. Boss: That's the only kind there is.

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Dogbert says to Bob the Dinosaur, "You know, Bob, I always pictured you dinosaurs as . . . Uh . . . Much bigger." Bob replies, "Ah, well, you see, practical jokes were very popular in the Mesozoic era . . ." A dinosaur says to a clerk in a novelty store, "Ooh-ooh! Give me the giant plastic bone and one fake vomit!" The salesclerk asks, "Shall I wrap them or just toss them in the tar pits?"