Lucy Hale Celebrates 10 Years of mark Beauty and New Products [PHOTOS SLIDESHOW]

We love when beauty brands are super successful and have birthdays! Recently, actress and the new face of mark, Lucy Haleattended the celebration of the brand's 10 year milestone and showcase of their new beauty and fashion collections for Fall. Click through the slideshow to check out some of mark's new products for the season and let us know what you think with a note below.

The raven haired "Pretty Little Liar" rocked a glam look as the brand's ambassador at a lavish party at New York City's Trump Soho on Monday night. Though her white sheer blouse and black skirt were gorg, her killer red pout and light eye makeup made Hale into the bell of the ball.

The brand showed off some of their forthcoming Fall products in a preview. There's isn't much dish on that yet, but stay tuned. The mark powerhouse did give the scoop on their m. powerment by mark campaign operated by the Avon Foundation for Women. They have raised more than $1 million to help break the cycle of dating abuse and partner violence.

We are glad to hear that great and pretty things are popping at mark. Our girls Elle Varner, celeb DJ Chelsea Leyland and celebrity makeup artist Fiona Stiles were among the many guests at mark's latest soiree. Girl power!