Brick Brewing signs Licensing Agreement with Blue Spike Beverages

KITCHENER, ON, Jan. 29, 2014 /CNW/ - Brick Brewing Co. Limited (TSX.BRB) today announced it has entered into a licensing agreement for its
Seagram Cooler brand in the Quebec market with Blue Spike Beverages.
The agreement includes both the production and distribution of Seagram
Cooler products in Canada's second largest market.

George Croft, President and CEO of Brick Brewing Company, said, "We're
delighted to partner with Blue Spike to launch and grow the Seagram
Cooler brand in Quebec. Combining the successful national brand of
Seagram Coolers with Blue Spike's strong position and track record in
the Quebec Ready-to-Drink category is an outstanding combination. This
long-term agreement will enable us to launch Seagram Coolers into the
Quebec market this coming year."

"Blue Spike is well positioned to take Seagram Coolers to a market
leading position. This licensing and distribution agreement is a
validation of our team's ability to develop and commercialize
breakthrough products and we're looking forward to working with Brick
Brewing to develop new Seagram Cooler products for the Quebec market."
said Nicolas Gagnon-Oosterwaal, President of Blue Spike.

Working together, Brick Brewing and Blue Spike will significantly expand
the choice of coolers in the Quebec market.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer
of award winning premium quality and value beers. The Company, founded
in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in
Canada. Brick has complemented its Waterloo brand premium craft beers
with other popular brands such as Laker, Red Baron, Red Cap and Formosa
Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
at www.brickbeer.com.

About Blue Spike Beverages
Blue Spike Beverages is an innovative beverage company based in
Montreal, Quebec, founded in 2003. Its brands, Mojo, Octane 7.0, Mojo
Shot, and Mojo Sangria, are produced in its continually expanding
Terrebonne facility. It is also the exclusive Canadian licensee for the
Laura Secord brand for alcoholic products. Blue Spike has an expansive
distribution network in Quebec which covers the province's convenience
stores, both independent and corporate, and grocery stores. The Company
also sells its products in other Canadian provinces, as well as in
fifteen US States. Blue Spike Beverages has carved its niche in the
alcoholic beverage industry thanks to its reputation of innovation,
creativity, and customer service.

Forward-Looking Statements
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believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
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