The Rocket Scientists Behind Rocket Fuel

In 2008, a trio of data savants hailing from the biggest and brightest digital darlings came together with a shared vision: to be a disruptive and indispensable marketing platform for brands. Rocket Fuel is now one of the fastest-growing technology companies in the world, with offices in 20 countries and 938 customers worldwide.

Rocket Fuel Gives Back

When we first started back in 2008, a lot of people lent us a helping hand to make our vision come to life. Now that we’re grown up, we pay it forward— often.

At Rocket Fuel, we realize that our business is only as strong as our community. That’s why outreach and philanthropy are intertwined in our company culture. With the support of our executives and partners, Rocket Fuel is committed to giving back to the communities we live in—locally, nationally, and internationally.

Partnering with InnVision Shelter Network:

We help InnVision in its work to assist local shelters, such as Maple Street and First Step for Families in Silicon Valley, with catered lunches and various holiday events.

Holiday Toy Drives:

We partner with our local police, sheriff, and fire departments to provide toy donations to children in need over the holidays.

Disaster Relief Aid:

When Hurricane Sandy hit, employees at our New York City office rallied together to hand-deliver shovels, food, medical supplies, boots, socks, underwear and other supplies to hard-hit areas such as Staten Island, Hoboken, and the Rockaways.

Partnering with the United Way:

Rocket Fuel was a sponsor of San Francisco’s Infinity of Books for the Holidays event, providing thousands of books for San Francisco bay area children.

Education:

Rocket Fuel helped raise funds for the Young Emerging Leaders of New York City to help provide educational materials for lower-income students in the Brooklyn public school system.

A Perfect Match For Marketing

Rocket Fuelers are certified experts in Big Data and artificial intelligence. We’re relentlessly pioneering and applying new technologies to process larger-than-life amounts of data to find the perfect matches for our customers. Our Advertising That Learns® platform works around the clock to intelligently connect consumers with brands across all channels.

Today, Rocket Fuel is a leading provider of artificial intelligence advertising solutions that transform digital-media buys into self-optimizing engines that learn and adapt in real time—all the time—to exceed advertising goals from awareness to sales. Over 500 of the world’s leading brands rely on Rocket Fuel to power their display, mobile, video, and social-media initiatives. And we’re just getting started.

What Fuels Our Results

It starts with YOU! The loveable data nerds, superpowered learning machines and friendly robots of Rocket Fuel make it easy for advertisers like you to make the right ad buying and targeting choices -- every time.

See how Rocket Fuel leverages the power of machine learning algorithms, big data and programmatic buying to get results beyond what you could ever imagine.

The right ads, in the right moments, for the right bids. All while your advertising learns and improves. That's Rocket Fuel and that's what fuels our results.

Powerful Fuel

We know the value of having the time and freedom to be creative and proactive in our initiatives. That’s why we built our powerful machine-learning platform: to do the heavy lifting so our customers don’t have to.

Capabilities Deck

Let’s work smarter and more efficiently. Let’s be innovative. Let’s get the most bang for our buck. Let's optimize our marketing initiatives with online ads that really work. Let's reach our goals faster, cheaper, and with more authority.

FAQ's

Who are Rocket Fuel’s data partners?

Rocket Fuel has over 30 best-in-class third party data partners to optimize campaigns and help its platform get the job done. These data segments span across multiple categories including demographics, search intent, page context, in-market intent, interests and lifestyles among other categories.

At Rocket Fuel, we want to turn online ads from an annoyance into a useful complement to your web-surfing experience. Our services are designed to deliver personalized, well-chosen ads to help you discover things that interest you—new websites, new products, new bargains – all in a privacy friendly way. Our services use anonymous identifiers associated with web browsers or devices used to access the internet, and we do not collect, use, or store personally identfiable information about consumers’ actual identities such as names, email addresses, phone numbers, or other contact or identifying information. We post an online privacy policy that explains our privacy practices and we are audited regularly for compliance with our policy terms.

Rocket Fuel is also a member of the Network Advertising Initiative (NAI), an organization working to educate consumers about digital advertising and to help consumers manage their online privacy, including their participation in interest based advertising. Rocket Fuel adheres to the NAI's Code of Conduct and is licensed to deploy the Advertising Option icon (AdChoices) with every advertisement that is served, in part, using data from online browsing behavior. Through the AdChoices icon, consumers can learn why a particular ad was served to them, who was responsible for serving the ad, and opt out of other behaviorally targeted advertising.

Rocket Fuel also proactively excludes and blocks ad hijackers, toolbar publishers, ad injection and other bad actors and sources of unwanted inventory. Rocket Fuel works together with exchanges and inventory partners to strongly encourage the exclusion of this bad inventory. As part of this ongoing effort, Rocket Fuel has a proprietary brand safety approach that detects and blocks bots and bad actors prior to evaluating bid opportunities and proactively avoiding the purchase of bad or questionable bid impressions.

This was the first time Auntie Anne's used mobile geo-fencing technology, and it worked extremely well, driving one of the lowest CPCs on the campaign. Rocket Fuel's precise mobile-targeting abilities let us serve coupons to consumers in a tight radius of store locations. They were a great fit that drove great results.

Robert Shanahan

Communications Planner

Mullen Agency

We had outstanding results using Rocket Fuel to help us sell travel packages. We had an aggressive ROI goal, and they came in more than five times better than that! We're thrilled with these results, and look forward to doing more work with Rocket Fuel.

Giancarlo Peditto

Online Marketing Manager

TUI Suisse

Our long-term partnership with Rocket Fuel continues to grow more productive. We're so happy with their performance, they're now helping us grow market share with a combination of real-time brand optimization, FBX, and video.

Heather Snavely

Sr. Director, Global Brand

Brooks Running Company

The Rocket Fuel campaign was great, because it allowed Birds Eye Voila! to deliver its message to a targeted group of consumers. It also gave us the opportunity to optimize throughout the campaign, and ensure we were reaching those households most likely to buy.

Diana Briceno

Associate Brand Manager

Birds Eye Voila!Pinnacle Food Brands

Rocket Fuel delivers a unique blend of digital media technology and service backed by a sophisticated team of data analysts and a relentless commitment
to the success of our clients. We have been very pleased with the performance we’ve seen for our luxury brand campaigns.

Elie Nave

Our long-term partnership with Rocket Fuel continues to grow more productive. We're so happy with their performance, they're now helping us grow market share with a combination of real-time brand optimization, FBX, and video.

Jason Smith

Rocket Fuel was able to provide unique insights and give us a way to measure the value of our social-media efforts. Social initiatives are now a meaningful portion of our marketing efforts, so it is important for us to find ways to quantify ROI.

Ellie Nave

Rocket Fuel’s expertise in the luxury retail space is helping us boost our acquisition efforts for our clients and engage more consumers online. Rocket Fuel is much more than an ad network. They’re becoming a trusted technology partner, helping us go beyond the traditional boundaries of an interactive agency.

Dave Greves

Rocket Fuel performed well above our previous benchmarks, and the campaign ultimately led to increased awareness and encouraged sales. Even better, Rocket Fuel beat the competition—including Collective Media and SheKnows.com—by a margin of 2-to-1. All that, and their amazing customer service, makes Rocket Fuel a superior partner!

Dani Hartzel

Rocket Fuel was our top partner. They even beat out Google and Facebook. Rocket Fuel drove down our CPC by 29% during the six-week test. They also upheld an extremely strong CTR throughout this campaign, driving a total of 22,000 clicks in six weeks.

Gene Cameron

The Rocket Fuel team has done an incredible job on this account. They have been very strategic in building our interactive plans, and gave us 5,000 new conversions at a CPA 40% below goal! More importantly, they have a great attitude and are some of the best in the business.

John Lee

Rocket Fuel has the data partnerships, algorithms, and technology to make our campaigns a success. They were the best performer on the plan, and often achieved a CPA that was £50 lower than other partners. As a result, Vonage increased its budget with Rocket Fuel and extended its campaign beyond the original schedule.

Lyndsey Best

Levelwing uses Rocket Fuel for its Bridgestone campaigns because we appreciate the accuracy of their AI tools and their advanced technology. That, coupled with our optimization efforts, has made our campaigns up to 45% more efficient.

Steve Parker, Jr.

Rocket Fuel has been the #1 performer for MarketSmith's digital campaigns. It was the #1 driver of trial signup conversions for 2012, and it brought that campaign's cost per conversion down 40%. In another campaign, downloads increased 60% over a four-week period. Rocket Fuel is truly the best engine out there.

Genny Drennen

We were keen on launching FBX with Rocket Fuel. Since we went live, the results have been brilliant. We've seen a 41% reduction in CPO compared to average CPO across all other DR placements. We can't wait to see more!

Kait McNeil

The Rocket Fuel campaign was great, because it allowed Birds Eye Voila! to deliver its message to a targeted group of consumers. It also gave us the opportunity to optimize throughout the campaign, and ensure we were reaching those households most likely to buy.

Diana Briceno

Rocket Fuel has been a top performer in online ticket sales. They helped Lufthansa reduce its CPA by nearly 50%. They've also increased conversions by 11%, and that shows no sign of slowing. Their results are so impressive that we've increased our budget with them each quarter.

Craig Koestler

The Denver Art Museum needs advertising partners who can help us reach ticket buyers efficiently and effectively. Rocket Fuel is one of those partners, since its system 'learns' exactly who our best prospects are and advertises to them without further direction from me.

Cindy Sewell Hohman

Our long-term partnership with Rocket Fuel continues to grow more productive. Rocket Fuel knows how to reach runners when they're interested in hearing about us. We're so happy with their performance, they're now helping us grow market share with a combination of real-time brand optimization, FBX, and video.

Heather Snavely

Rocket Fuel enabled us to deliver a social-media effort outside of Facebook for Kraft Foods. It drove more than 45,000 visitors to engage with the MIRACLE WHIP Facebook site, and encouraged them to request a free sample.

Stephanie Zuk

We use to think all retargeting partners had about the same performance. Then Rocket Fuel came in and blew us away with superior results. Their predictive modeling doesn't blindly treat all retargeting impressions the same. They buy our audience at the right times, on the right devices, in the right geographies, in the right contexts.

Jennifer Evans

We tested Rocket Fuel for Choice Hotels nearly three years ago, and soon thereafter they became a principal partner for all Choice Hotels regional efforts. We have since increased budgets, with growth in cross-channel initiatives including FBX and tablet advertising; we're currently seeing ROAS of 2,106% for the year.

Jessica Cox

At Booyah!, we have very serious clients who expect us to diligently and carefully allocate their spend. So when something new like FBX comes along, we don't just go with one FBX partner and assume they're all the same. In our testing, Rocket Fuel's FBX solution delivered 48.3% lower CPA than a leading FBX DSP. Rocket Fuel is a keeper.

Troy Lerner

"First Marblehead has a fantastic student-loan program, and it wants to reach only qualified applicants. Rocket Fuel combines Big Data with artificial intelligence to help us reach exactly the students and parents we're looking for. It does this better than any other provider.

Andrea Giacontieri

We've already had fantastic performance with Rocket Fuel, so we were anxious to use its display and FBX capabilities for Frontlineshop. We had high expectations, but were thrilled when they came in below our CPO goal on the first day of the campaign and delivered 356% more conversions than projected.

Online Marketing Manager

MarCom Group partnered with Rocket Fuel to ignite a successful awareness campaign for the National Association of Uniformed Services. Rocket Fuel helped give us a huge bump to the number of visitors to NAUS.org in the first month. It also identified key audiences within the hard-to-capture military sector.

Tiffany A.J. Scott

We hired Rocket Fuel to help us stimulate interest in CANUSA'S North America travel programs. They really surprised us with the interest they generated, at a cost that was much lower than goal. Even better, we not only got responses from Hamburg, we got them from outside Germany as well!

Odette Landmeir

We tested Rocket Fuel for Choice Hotels nearly three years ago, and since then they have become for all Choice Hotels regional efforts. We have since increased budgets, with growth in cross-channel initiatives including FBX and tablet advertising; we're currently seeing ROAS of 2,106% for the year.

Jessica Cox

We first hired Rocket Fuel to help us sell ferry trip bookings during our slow season. They shocked us with their results, which came in much, much better than goal. We decided to stick with them, and they've just gotten better and better. They've really taken the time to learn about us and our unique needs. Working with Rocket Fuel is definitely smooth sailing.

Melanie Pieper

Based on Rocket Fuel's reputation, we tried them for their display and FBX capabilities. Our goal was conservative, but we got an amazing number of conversions. We're thrilled with our Rocket Fuel results.

Carmen Priebner

We'd heard through the grapevine that Rocket Fuel had a unique approach, so we decided to give them a try. The results have been so amazing that we will now go ahead and spend more money on the Rocket Fuel approach.

Bjorn Radde

Talk about stellar performance! Rocket Fuel just killed it for us. Again. Over the last three years, I've overseen countless ad programs with multiple partners. And, 99 times out of 100, Rocket Fuel has been the best performer.

Victor Faria

Based on Rocket Fuel's extensive experience with the online travel industry, we were excited about using them to help us increase our online bookings. We weren't a bit surprised when they met the goal for bookings within the first four days of the six-week campaign.

Matthias Koch

We used Rocket Fuel for both display and video. Rocket Fuel was one of a few partners, but quickly became the most efficient driver with great CTR and amazing video-completion rates. As the campaign progressed, Rocket Fuel's efficiency skyrocketed. They also delivered the greatest brand awareness. We're psyched!

Mike Swisher

This was the first time Auntie Anne's used mobile geo-fencing technology, and it worked extremely well, driving one of the lowest CPCs on the campaign. Rocket Fuel's precise mobile-targeting abilities let us serve coupons to consumers in a tight radius of store locations. They were a great fit that drove great results.

Robert Shanahan

Our goal for the Paris Air Show was to build awareness and generate visits to the CFM website via mobile. Rocket Fuel knocked it out of the park and gave us a phenomenal CTR. Its mobile solution gave us even better metrics than we anticipated.

Kyle Rogers

We had outstanding results using Rocket Fuel to help us sell travel packages. We had an aggressive ROI goal, and they came in more than five times better than that! We're thrilled with these results, and look forward to doing more work with Rocket Fuel.

Giancarlo Peditto

Rocket Fuel really helped us build awareness and reach the unique audience we were after. Through both display and FBX, we connected with people from the 40- to 65-year-old age group we were after, and drove memberships at a cost well below our goal.

Robin Riemel

We had a broad group of partners, but Rocket Fuel quickly separated itself from the pack. It delivered exceptional performance and helped us better understand how to successfully reach our primary audience. We got such outstanding results that we look forward to working with Rocket Fuel again.

Ann Daly

We wanted to attract as many working adults as possible to Diploma Hochschule’s website. We needed a partner who could help us reach our very specific audience. Rocket Fuel did that for us beautifully, and at a price much better than our CPA goal. We definitely plan to work with them again.

Dipl.-Inf. Oliver Kreimer

We had a broad group of partners, but Rocket Fuel quickly separated itself from the pack. It delivered exceptional performance and helped us better understand how to successfully reach our primary audience. We got such outstanding results that we look forward to working with Rocket Fuel again.

Adam Stalker

Rocket Fuel really helped us build awareness and reach the unique audience we were after. It enabled us to connect with people from the 40- to 65-year-old age group we were after, and drove memberships at a cost well below our goal.

Robin Riemel

We had outstanding results using Rocket Fuel to help us sell travel packages. We had an aggressive ROI goal, and they came in more than five times better than that! We’re thrilled with these results, and look forward to doing more work with Rocket Fuel.

Giancarlo Peditto

We wanted to drive female customers’ awareness of our new Women’s and Kids’ winter collections. Rocket Fuel helped us reach exactly the audience we were after, and was responsible for 20% of our online sales dollars. They will be a key partner for us as we continue to grow our business.

Leslie Beckwith

Since spacedealer shifted a major part of our display advertising budget to Rocket Fuel, we have seen a significant increase in sales. I am convinced (and delighted) that we, together with spacedealer, have found the right service provider in order to increase the relevant B2B traffic on our website.

Benjamin Scholl

Our goal for the Paris Air Show was to build awareness and generate visits to the CFM website via mobile. Rocket Fuel knocked it out of the park and gave us a phenomenal CTR. Its mobile solution gave us even better metrics than we anticipated.

Kyle Rogers

We've seen consistent success with our Rocket Fuel campaigns, so they were the obvious choice to help us test the mobile space. We identified our key audiences, and launched what became a very successful mobile campaign. Rocket Fuel is a great resource, and we're happy to partner with them on our shows.

Jacqui Kaiser

Rocket Fuel has been one of our strongest-performing digital partners, and has constantly exceeded our KPI targets.

Ashley Smith

Digital Manager

Media Vest

Rocket Fuel beat our CPA goal by 25%. It also took us to exactly the right audience of fitness intenders to drive sales of Zumba DVDs and clothing. The results have been so outstanding that Rocket Fuel is now Zumba's sole partner!

Brie Mitchell

Rocket Fuel was by far the top performer, driving 8x the bookings of their direct competitor at the same spend level! Next year we'll be increasing our investment with Rocket Fuel and will use them as our sole reservation-booking partner.

Shenan Reed

Rocket Fuel's ability to optimize brand metrics such as consideration in real time proved to be a significant asset to our online advertising. They helped Buick drive consideration among customers new to the Buick brand and engage the next generation of consumers.

Julie McCale

Rocket Fuel helped us reach a very specialized audience—people who demand the highest level of performance from their gear. Coupled with Backbone Media's strategic planning and research, the Rocket Fuel product exceeded our expectations and helped us blow up Q4.

Steve Metcalf

Scaling the Denny’s programs to key customer segments across channels has been a big focus. We're very impressed by Rocket Fuel’s results. Rocket Fuel delivered on-target reach with consistent performance 60% better than market norms, and it was also able to deliver a 33% lift in brand consideration.

Breta Rae Kennedy

Rocket Fuel has a long track record of helping to deliver great performance for Brooks. When they came to us with a dynamic, personalized ad solution for Facebook Exchange, we jumped at the chance to test it. It’s been exciting to see a 24% better return-on-ad-spending result.

David Kornfield

Rocket Fuel provides a cost-efficient and scalable solution that helps us drive new members who turn into customers for TheRealReal.com. The most impressive part about Rocket Fuel is that, unlike other partners, they not only meet our challenging CPA goals but also show us a positive ROAS post sign-up.

Kimberly Van Schoick

Rocket Fuel provides a cost-efficient and scalable solution that helps us drive new members who turn into customers for TheRealReal.com. The most impressive part about Rocket Fuel is that, unlike other partners, they not only meet our challenging CPA goals but also show us a positive ROAS post sign-up.

Kimberly Van Schoick

When it comes to acquiring new customers, Rocket Fuel is an industry leader and one of the best vendors we’ve worked with. Their ability to scale spend to 47x the original test while also staying within our CPA-goal range is beyond impressive.

Pat Adams

The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message.

Laurie Keith

Director of National Media Accounts

The Advertising Council

When we wanted to motivate travelers in Japan to book U.S. travel through Brand USA, we knew we needed help. Based on its superior ad tech that sits on top of its DSP, and its global reach, we selected Rocket Fuel. Combined with Spongecell creative, designed to increase consumer engagement with Brand USA's content (using Spongcell's interactive display ads and VPAID units), we quickly saw outstanding results that surpassed industry benchmarks.

Tania Leichliter

When Rocket Fuel took on Self chec as a pro-bono client, they worked very closely with us to maximize our results. Those results have been extraordinary, as has the hands-on customer service. Rocket Fuel even developed a plan for us to take the Self chec brand forward into the digital arena.

Joan Peckolick

We wanted to increase the number of sign-ups for our free courses and find those who are most likely to be interested in paid courses. Rocket Fuel proved to be an excellent partner—their real-time advertising solution helped us achieve outstanding results in a tough, competitive market.

David Safer

Rocket Fuel is helping us match skiers and riders to the right lift ticket at the right resort at the right time, in real time. Their skill at managing our dynamic ads and complex data feed, and their ability to scale our budget while maintaining a 6:1 ROAS is way beyond our expectations.

Jess Lewis

momondo’s success has been largely because of its advanced technology. We saw Rocket Fuel as an ad partner with advanced technology of its own, so we wanted to work with them. Rocket Fuel’s automated optimization tools found us exactly the audience we were after, and did so at a surprisingly low eCPA.

Robin Eriksson

Rocket Fuel’s Private Marketplace capability turned out to be a great investment for us. We wanted to improve our display advertising results by driving qualified traffic from pre-identified premium publishers’ sites. Because Rocket Fuel gave us that capability, we were able to efficiently drive users to our client’s site and help contribute to the lowest bounce rate onsite in over six months.

Lance Whitehead

INDYCAR experienced a substantial step forward in 2014 across many of its marketing and communications platforms. Our ‘Rivals’ campaign was a successful first step in the evolution of the INDYCAR brand, and it clearly resonated with a passionate Verizon INDYCAR Series audience. Rocket Fuel was instrumental in that campaign, and allowed us to engage our target audience throughout its duration.

CJ O'Donnell

CMO

INDYCAR and Indianapolis Motor Speedway

SMZ and Rocket Fuel were able to drive a 23% increase in prospective members to the CU Link hub. The multi-faceted CU Link campaign included display, mobile, and pre-roll video. It was truly optimized across all channels.

John Gielow

We used Rocket Fuel's private marketplace capability for a CPG client’s recent campaigns, and we were highly impressed with the results. The campaign dramatically improved traffic and product sales at two high profile e-retailers, and performed so well that it even caused product to sell out briefly. At a click-through rate that is on average, delivering a 7.6x better return than previous non-optimized campaigns, Rocket Fuel’s private marketplace offering delivers an impressive ROI.

Cynthia Hang

Rocket Fuel’s Premium Optimization product provided the perfect way for us to reach the very specific audience we were after. We wanted to use Rocket Fuel’s technology, but we also wanted the ads to appear on premium publishers’ sites. Rocket Fuel delivered our audience, and gave us great metrics on which strategies worked best.

Katie Porter

Because we wanted to reach a very specific group of target customers, we used Rocket Fuel for Brand with Audience Guarantee to help accomplish that. The campaign was a major success, and improved throughout its run. Even better, we only paid for impressions that actually reached our desired target.

Marcus Wolters

We selected Rocket Fuel for our Tavern Burger promotion because they offered a comprehensive and proven solution for driving foot traffic. Their ability to drive incremental visitors to our restaurants at $0.77 per diner with an 87% lift far surpassed our already high expectations.

Jason Climaco

We wanted to help the Centers for Medicare & Medicaid Services attract as many people as possible to enroll for the health insurance that is now available to them thanks to the Affordable Care Act. Since this audience is difficult to reach, we used Rocket Fuel to help reach our goals and they succeeded! We got great response and enrolled a lot people, and we reached them through display and video. Video really helped us deliver our message in an easy-to-understand fashion. Rocket Fuel made our job a lot easier, and helped make a lot of people more secure, knowing they now have health insurance.

Greg Young

Rocket Fuel's DSP definitely wins on performance, and the ease of its workflows is amazing. Given our results, I'm really confident about the quality of impressions and engagement we’re seeing. Even better, Rocket Fuel's AI benefits our performance, and provides new data that we can in turn teach our clients—something that makes us much more valuable to them. The Rocket Fuel DSP's insights tools are immensely valuable for us because we get to go deep into the campaign. What's performing the best within the segments? What are the consumer characteristics and behaviors that we can use to scale beyond the off-the-shelf segments?

Alex Meakin

Because the Juvéderm product appeals to a very specific demographic, we wanted to make sure our online efforts would reach them and them only. We were really wowed to hear about Rocket Fuel's Audience Guarantee—and even more wowed when it delivered such accurate results. And when consumers were exposed to both direct response and Audience Guarantee, conversions doubled. We reached exactly the audience we were after, and we only paid for the impressions that reached that audience. This campaign was a big win for us.

Simona Gentile

We chose to work with Rocket Fuel as our #1 programmatic video partner and are extremely pleased with the results so far. They are continually helping us achieve our marketing goals and are definitely a company we consider a true brand partner.

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Cadreon

It's more competitive than ever before to attract the airport travelers Heathrow Express serves. We've advertised through online search and affiliates, but found we were only attracting our existing customers. Rocket Fuel has succeeded in attracting brand-new customers to us, and we're thrilled with that! Not only that, they did it for a really low CPA. They've been a great investment, for sure.

Rav Seehra

Rocket Fuel enabled us to reach a specific audience through its unique Survey-Based Optimisation. We were extremely satisfied with the results and the accompanying insights into our competitive market. It also performed better against other partners for our secondary goal of driving qualified traffic. We will certainly be continuing with Rocket Fuel with our future branding initiatives

Jit Kahlon

Rocket Fuel is a key partner in driving online sales and increasing brand awareness for Toshiba. Rocket Fuel's cross-device optimization offering optimizes for the right media mix to drive higher conversion rates at an optimal eCPA; in a recent campaign, consumers who received the optimal media mix were 32% more likely to convert than display-only ad recipients. It also enables the ability to dynamically reach our target customers at the right time, on the right device, with the right messages, at the moment of influence and at the closest point to the moment of purchase. This is immensely valuable and a key strategy of our digital media campaigns. We’re not only receiving best-in-class campaign performance, but also superior service from our dedicated Rocket Fuel team.