This marks the first time the Daytime Emmys will air on a non-Big Three network.

NATAS approached the CW after CBS, which had alternated with ABC in carrying the event, declined to renew its contract. After ABC also passed, saying it was not prepared to broadcast the ceremony two years in a row, the Academy and the show's first-time producer, Associated Television International, pitched it to other networks.

ATI, which has an option to return next year, plans to shake up the broadcast, amping up the entertainment quotient.

NATAS president and chief marketing officer Frank Radice said this year's show, executive produced by ATI president David McKenzie and Paul Sharratt, will be "more robust and relevant than ever before." (partialdiff)