There is a falling out between governments & ISPs on the one hand and consumer groups and companies like YouTube and Netflix on the other. Lately more punitive measures affecting these companies and consumers have emerged that include increased throttling, greater per-usage billing and lower internet caps. The internet as whole is struggling to find a self-sustaining business model that supports the rising speed and bandwidth requirements of consumers and online media purveyors. The conflict boils down to who should pay and to what degree they should pay.