Free Opt-in, Location-based Offers Service Puts Savings in the Pockets of AT&T Customers

Dallas, Texas, December 05, 2012

Tired of sifting through coupons, surfing the web for discount codes, and getting bogged down by daily deal emails? AT&T Alerts, an innovative new service from AT&T*, can proactively deliver offers straight to AT&T wireless customers’ phones--when and where they need them most.

Today, AT&T announced the launch of AT&T Alerts, a free opt-in, location-based text messaging alerts service that allows AT&T wireless customers nationwide to save money with relevant offers from nearby retailers on their mobile phones. AT&T Alerts uses geo-location technology and consumer preferences to deliver offers and rewards, without having to download an application.

How It Works

AT&T wireless customers text “JOIN” to ATTAlerts (288253787) to opt-in to the service and begin receiving discounts, rewards and offers via text message when they are near participating retailers and brands such as Gap, Staples, Zales, Last Call by Neiman Marcus, Duracell, Motorola, Discover, and many more. Customers can customize offer preferences and settings to receive offers most relevant to them by visiting http://alerts.att.com/join. Text messages to and from AT&T Alerts are free. As an added bonus, customers who sign-up for AT&T Alerts will receive $5 off with a $10 minimum purchase at ATT.com**.

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

Cautionary Language Concerning Forward-Looking StatementsInformation set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.