SWISSPACER’s new Toolkit at FiT Show

Following the success of the first two FiT shows, SWISSPACER will be exhibiting for the third year in April. A main focus of SWISSPACER’s stand this year will be its new free Marketing Toolkit.

It’s a unique suite of selling aids that makes it easy for fabricators and installers to sell the benefits of warm edge to their customers. The sales aids help them explain ‘Why SWISSPACER’ and the importance of high performing warm edge space bars to the energy efficiency of windows.

Warm edge is not an everyday term. A spacer bar is a small component of a window that generally goes unnoticed by homeowners and they’re unaware of how much it contributes to energy savings in windows. It can be complicated and difficult to describe in simple terms so fabricators and installers avoid it.

SWISSPACER’s new Toolkit gives fabricators and installers the sales aids and resources to sell warm edge and windows with SWISSPACER inside easily and confidently. The Toolkit includes an already popular animated explainer video; a Caluwin app that calculates how much homeowners can save with their new energy efficient windows; brochures, sample cards, window labels, van and lorry transfer stickers, and data sheets. Many of the tools can be tailored with the customer’s own branding and details.

“The FiT Show is the main exhibition in the industry for window fabricators and installers,” comments John Cooper, SWISSPACER’s Head of Sales and Marketing – UK and Ireland. “The previous two were very effective for SWISSPACER and we’re looking forward to the next one. It’s a great opportunity to demonstrate our new Toolkit.”