PR Works adds video division

Tuesday

Apr 1, 2014 at 12:01 AM

KINGSTON — Responding to the trend that more than half of visits to the Internet are to view videos, PR Works, a Kingston, MA-based firm serving clients throughout North America, has launched an in-house Video Division. Abraham Dubin, a recent Massachusetts College of Art and Design graduate with experience in shooting regional business segments, will head up the new department.

KINGSTON — Responding to the trend that more than half of visits to the Internet are to view videos, PR Works, a Kingston, MA-based firm serving clients throughout North America, has launched an in-house Video Division. Abraham Dubin, a recent Massachusetts College of Art and Design graduate with experience in shooting regional business segments, will head up the new department.

"Video is often the quickest way to communicate your company message," noted Steve Dubin, founder of PR Works and Abraham's father. "We are delighted to share Abraham's enthusiasm and on the job skills to produce videos for clients that are lively, informative and highly effective as website greetings, training, product information and more."

"Most of our clients need video, but are overwhelmed by the task or the perceived price," Dubin continued. "We now offer them a simply one stop source to shape the message, shoot the subject and upload it to their website and set up their own YouTube channel. Local businesses are not looking for a Hollywood production or expense, they need well developed messages and editing video to persuade prospects."

For 23 years, PR Works has been providing a wide expanse of public relations services including strategic PR planning, social media strategy involving LinkedIn, Facebook and Twitter, web development, E-newsletters, and sales collateral development.

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