Fashion designer Jeff Banks at the Knavesmire

Ultimately it is about fashion at the races, focusing on the city's Ebor Fesitival in August (17th to the 20th).

Today Jeff, along with milliner Yvette Jelfs and June Barker, creator of the hugely successful Clothes Show Live, launched the search to find York’s most stylish dresser.

Jeff Banks spoke to Minster FM:

“Going to the races is one of the few events where both women and men can really dress up. Women especially love putting together their outfit and of course a hat is a must for the races! Racing events are a firm fixture in the fashion calendar and at Fashion on the Field, our panel of Designers at Debenhams will be looking for the most stylish dresser.”

The judging panel will consist of a number of different guest judges over the course of the four day event including top designers Ben de Lisi, Pearce II Fionda, Matthew Williamson and Aliza Reger.

Ben de Lisi, one of the judging panel members for the Wednesday and Thursday heats, said:

“I am really looking forward to being part of this exciting new event. Going to the races is such a great excuse to get dressed up, and I am looking forward to finding the person who has put together a really stylish outfit”.

Each day there will be a heats winner who will receive £100 worth of vouchers from Debenhams, and a bottle of champagne. Each heats winner will be invited back on Saturday August 20th to take part in the Grand Final.

The winner of the first Fashion on the Field at York Races will receive a selection of fantastic prizes, including £500 worth of Debenhams gift vouchers, a holiday and champagne.

In preparation for the event, Debenhams will be giving everyone who pre-registers online a discount card to be used towards their outfit for Fashion on the Field. The Personal Shopper teams at stores within the area will also be on hand to help race goers find a winning outfit.