The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

EBSCO Publishing and Lexi-Comp Form Partnership

Dec 12, 2008

EBSCO Publishing and Lexi-Comp have formed a linking partnership, which allows institutions subscribing to DynaMed, or other EBSCO Publishing (EBSCO) medical point-of-care resources to access real-time information from their Lexi-Comp databases. The arrangement allows hospitals and other medical institutions subscribing to DynaMed and Lexi-Comp to launch a search in DynaMed and link to their Lexi-Comp resources using the contextually relevant search information initiated in DynaMed. Contextual real-time linking from DynaMed to resources, such as Lexi-Comp ONLINE, allows linking to current and clinically-relevant drug information including Lexi-Comp’s drug reference, drug interaction, and hospital formulary drug list tools directly from DynaMed. Users are able to search in DynaMed and continue to search in a Lexi-Comp resource without having to begin a new search. Users may also launch new searches in Lexi-Comp or access the main Lexi-Comp ONLINE page from within DynaMed.