Cirrus Insight, an app for integrating Salesforce with Gmail and Google Apps, today launched email tracking for Gmail, allowing users to receive real-time notifications as their emails are opened.

Users can also view open history, including time and date, location, and device type; log email tracking information to the activity history in Salesforce.com; and leverage email analytics to improve open rates and email responses.

By adding email tracking to their arsenal, Cirrus Insight users now know if and when people have opened their email. This allows salespeople to tailor their messages based on whether their email has been opened.

"We see email tracking as table stakes for the modern salesperson. Democratizing email tracking and extending it to individual salespeople will transform how sales is done in much the same way that the ability to track and report on emails has revolutionized marketing," said Jason Hubbard, vice president of marketing at Cirrus Insight, in a statement.

Email tracking is available today for all users of Cirrus Insight at no additional charge.

Cirrus Insight also today launched Cirrus Insight Analytics, a free package that provides users, managers, and admins with reports and dashboards showing usage and adoption of Cirrus Insight and Salesforce.com.