"People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

In this webinar, Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, discussed ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.