Our Purpose

Changing the world through football

Since its inception, football has been lauded as the beautiful game. A single perfect pass or soaring goal can inspire wonder all over the world. But we see a beauty that goes even deeper.

We see football as not just a game but rather a great uniting force – a universal language we speak and a common culture we share. Whether at the final of the World Cup or on the streets of a rural town, football has the power to bring people together and instil in them a sense of community and companionship.

We exist for one reason and one reason only: to harness this power for good. How? We use football as a tool to drive social change in eight key areas:

The best football matches are played by united teams with a shared vision. We believe the same principle applies to driving social change. We all have the responsibility to make change happen, but no single player can solve the complex problems at hand. That's why we've assembled a global network of community organisations that rally behind one common goal: changing the world through football.