Sunday, September 7, 2014

Use Social Media to Market Your Mesotherapy and Cosmetic Services

How to Use Social Media SEO

After
they have completed their training, many of my students ask me how they get the
word out about the new skills they offer.If your practice is not using social media SEO, yet then you are not
recognizing a big shift in the way that your cosmetic services and mesotherapy
services are being marketed nowadays.Whether your practice is big or small it is only as good as the “buzz”
that is created around it and this especially applies to cosmetic and weight
loss treatments because the friends of your patients will want to know how you
got them looking and feeling so great.

Furthermore,
people tend to gravitate towards cosmetic practictioners that will treat them
impersonally (not like they were just another invoice) and more like a valued
customer.This is why it is increasingly
important for a cosmetic or naturopathic business to be aware of how to use
social media SEO (search engine optimization) to develop a sense of
professional familiarity with their
existing customers and potential customers.

Social Media is the New Word Of Mouth

In the
old days of small business PR it used to be that information about your
business was spread through “word of mouth.”The term “word of mouse” has been around for more than a decade but is
more than a cute cliché.Today it is
important for your business to photographed and talked about on the big social
media platforms like Facebook, Twitter and Pinterest.

Is It As Simple As It Sounds?

Using
social media as SEO is as simple as creating a profile for yourself on Twitter
and then tweeting announcements about your practice. That is the very least you
could do promote your business. However, your tweets and profile will get lost
in thousands of other tweeters unless you are “branded” with a signature pic,
signature URLs and integration with Facebook, Twitter, Flicker and Google.

On
FacebookSEO is even more complex
because you can only create a personal page. Your business pages are created
from your personal page but you cannot overtly advertise your business on
Facebook unless you create separate pages. Even then you can be kicked off
Facebook if you are not discreet about promoting yourself.

The truth
is that even if you know how to set up all of the social bookmarking sites that
are out there it can take quite a bit of effort to maintain your profiles and
pages so that they stay interesting.In
fact, if you create a profile page on FB that is boring, you can actually hurt
your related business pages. Fortunately cosmetic procedures such as
mesotherapy and dermal fillers are always evolving and there is always exciting
news to share with your audience.

What Kind of Traffic Can You Expect?

After a
few weeks of conscientiously making attempts to increase numbers of followers
on Twitter or increase the number of Friends or Likes on Facebook many
businesses have experienced exponential leaps iin patients phoning or emailing
to inquire about an appotintmen.The
more effort that you put into this and the more social networking sites that
you have profiles on such as Tumblr, Reddit, Flicker, Facebook, Twitter, Google,
mySpace, Pinterest and so forth, the more patients you will attract and the
more money you will make.There is
actually no better form of free advertising than viral advertising.

For more information about The Pinewood Institute for the
Advancement of Natural Medicine courses including course outlines, detailed
descriptions of courses and information about upcoming training sessions,
please go www.pinewoodinstitute.com.You can also send us an email using our email
form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100.
If you prefer to fax the number is 416-656-8107.