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BNI is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals for each other and develop word-of-mouth marketing techniques.

Unlike other networking groups, BNI provides its members with a professional structure and an ongoing training system which enables members to network in a deliberate manner as well as constantly update their referral marketing skills. Rapid growth has seen BNI become the world's largest business referral organisation of its kind, with over 6,000 chapters in 40 countries, and more than 130,000 members. Last year members of BNI in Australia generated business referrals that resulted in more than $155 million in new business. (In that same period BNI worldwide passed over 4.9 million referrals, this translates to over A$2.25 billion of business).