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No-Upfront-Cost Smartphones Reach Cleveland-Area Rent-A-Centers

Rent-A-Center, Inc. (NASDAQ/NGS:RCII), the nation's largest rent-to-own
operator, today announced the arrival of smartphones and no-contract
airtime plans to its Cleveland-area stores.

The offer is expected to appeal to cash- and credit-strapped consumers
put off by the high upfront cost of acquiring a smartphone.

Phones may be rented in connection with the immediate activation of a
no-contract airtime plan, or without. A choice in the brand of airtime
plans is offered, and customers may even opt to activate a plan for a
phone not rented through Rent-A-Center. Additionally, airtime plans may
be reloaded at Rent-A-Center stores, regardles of one's cellular
carrier.

Rent-A-Center (NASDAQ: RCII), headquartered in Plano, Texas, operates
more than 3,000 stores in the United States, Puerto Rico, Canada and
Mexico. The Company employs over 21,000 coworkers. Learn more at www.rentacenter.com.