Cuisinart Compact Single Serve

Stamford, CT - March 2012

Product Description:

Cuisinart’s new Compact Single Serve brewing system is a versatile home-brewing unit with three cup sizes (6, 8 and 10 oz.) and a hot water button that offers a simple and expedient way for consumers to enjoy instant coffee, soup, tea, hot cocoa and more. Using Keurig K-Cup® portion packs that feature over 200 varieties of pre-measured premium brand coffee and tea, this coffeemaker’s innovative one-touch technology makes it easier than ever for consumers to enjoy a wide array of hot beverages. The unit has a removable drip tray to provide extra space for travel mugs; auto-shutoff that activates after 90 seconds of non-use; and a My K-Cup® reusable coffee filter that can be filled with any gourmet ground coffee to suit personal tastes. The Compact Single Serve joins the company’s existing Keurig K-Cup® brewer, the Cuisinart Single Serve Brewing System.

Availability: Immediately

Model number and everyday retail price: SS-300; $129

Story Angles/Statistics/Facts/Anecdotes:

Warm Up to the Single Cup: Penetration is growing in the single serve arena at an average of 1% per year, and 35% of those with a pod system acquired it in the past six months http://www.ncausa.org/i4a/pages/index.cfm?pageid=731. Not surprisingly, one million more single households exist today than just two years ago, and from busy young professionals to divorced retirees, the Compact Single Serve is an ideal addition to any single lifestyle.

The Best Brew in Town: Consumers often brew an entire carafe of coffee only to end up pouring it down the drain, or worse, dealing with undrinkable java resulting from common brewing mistakes. The Compact Single Serve renders these mistakes – like using stale coffee or leaving a carafe on the heater plate for too long – a thing of the past, delivering the ideal cup of coffee morning, noon or night http://www.scribd.com/doc/78767560/Five-Common-Coffee-Brewing-Mistakes.

Save Time, Save Space, Save Money: With single-cup brewing technology, consumers can customize their beverages and make as much or as little as they’d like. Additionally, the Cuisinart Compact Single Serve’s instant hot water feature allows consumers to prepare far more than just coffee in under two minutes.