Merrill Lynch gives muted ad forecast for â€™08

Published on December 13, 2007.

New Yorkâ€”Merrill Lynch on Thursday released a muted 2008 growth forecast for U.S. ad spending. The investment firm foresees 2.3% growth based on â€śbottoms-up forecastâ€ť contributions from a group of its analysts. The company warned that the forecast does not account for a so-called recession scenario.