Modern Photography Logo Design | 5 Vital Tips For Designing A Powerful Photography Logo That Stands The Test Of Time

Modern Photography Logo Design | In this day and age, having a solid brand is vitally important for business success, especially in saturated markets such as the photography industry. This is your business identity and it will help you not only differentiate yourself in a crowd of photographers, but also appeal to your target audience and engage potential clients. The essence of each brand is the logo, so before you even think about other aspects of your brand, you’ll need to take care of the logo and only then move on to the rest.

As simple as most logos may look, designing an effective logo can be a challenging task, especially if you dive right in without any prep work. Unlike what many business owners think, designing a logo that works will require a lot more than simply typing the name of your business next to a random shape and calling it a day. To help you get a better idea of what a well designed logo can do for your brand, and how to design one, we gathered some of the most important design tips and industry secrets you can’t afford to overlook. So, sit back and read on!

Be True To Yourself | Modern Photography Logo Design

Authenticity is one of the most important aspects of your brand – from the design of your logo, to the way you greet your clients. While we won’t go too deep into other areas, such as the content you publish, for example, it’s critical we talk about authentic logos. Your logo will oftentimes be the first contact a potential client has with your business, and it can make or break your very first impression, so you want to make sure your logo does exactly what you want it to do.

Sure, your logo will provide a potential client with the name of your business, but when done right, a logo can do so much more: it can be the representation of your business and everything you stand for, and it can convey the nature of your brand. Is your brand fun, formal, laid back, or professional? Are your services high-end or targeted at the budget-conscious audience? All these, and many other characteristics can be convey using just your logo, so take your time to figure out the message you’re trying to communicate and find the best way to do it.

In Order To Be Number One, You Need To Be Odd | Modern Photography Logo Design

We’ve all heard of cheap logo templates available online, which is a rather troubling phenomenon for multiple reasons, especially from the branding point of view. Most of these templates, if not all, have been designed by amateurs trying to make a buck on the side. Nothing wrong with that, mind you, but keep in mind that these designs usually lack the usability and effectiveness majority of the professionally designed logos have. We’re not saying that all templates are bad, but even if you do manage to find the rare template that’s actually good, chances are that it’s already being used by other businesses, maybe even your direct competitors.

Now, since the logo is the face of your business, the last thing you want is to have your logo mistaken for a logo of another photographer in your area or your particular niche. This is why it’s crucial you actually do your research, look what’s already out there and find an opening for something new. Don’t imitate, copy, or parody another photographer’s logo – the goal is to come up with a unique design unlike anything else out there that will be represent your business and your business alone.

Stay Away From The Trends | Modern Photography Logo Design

Now, this one might be a bit confusing – after all, we are talking about modern photography logo design. However, mindlessly following the latest design trends just for the sake of staying relevant could do more damage than good. Just like fashion, the design industry keeps evolving and changing with new trends coming and going – and that makes overly trendy logos very likely to become outdated sooner than you think! While keeping track of the trends is a good idea, you need to make sure the trends you’re following when designing your logo are actually appropriate for your business.

Versatility Is Paramount | Modern Photography Logo Design

When designing a logo for your photography business, you’ll want to keep in mind that wile it may look very good on a computer screen, that is not the only place logos are used. In fact, a well-designed logo will make the same impression on a letterhead as it does on your website, or even a faxed document. After all, your logo will be used on various materials and in countless different ways throughout its life cycle, and some with have serious restrictions. To ensure perfect versatility, whenever we design a logo for a client, we do all the sketches in black, and start playing with different color schemes and shades only when we’re completely happy with the look and feel of the black version.

Color Can Make Or Break Your Design | Modern Photography Logo Design

Adding color can be the most exciting part of designing a logo. However, it can also be one of the trickiest. Color can help you bring even a dull design to life, grab the attention of your target audience, and even communicate a particular message. However, different colors have different meanings which can even vary depending on the part of the world you’re in, so do your research. The last thing you want here is to communicate the wrong message because you couldn’t be bothered to do your homework.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.