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Amazon India through its Kala Haat programme will help traditional industries, synonymous with respective districts of the state, leverage e-commerce to scale and access the Indian market, the company said in a press release here.

Under the programme, a wide range of benefits will be offered to 300 MSME sellers registered under UP government's ODOP scheme.

Amazon will provide these entrepreneurs training, account management guidance, marketing tools and world-class infrastructure of storage and delivery network to aid their progress through online selling.

From Banarasi silk saris to carpets from Bhadohi and Lucknawi Chikankari to leather goods from Kanpur, and leather footwear from Agra and locks from Aligarh and brassware from Moradabad, all these items will get access to a much broader customer base through the Amazon.in marketplace.

Sports goods from Meerut and wooden products from Saharanpur will also be available for online buyers, the release said.

Through its Kala Haat Programme Amazon.in has been introducing lakhs of weavers, artisans and crafts people across various clusters in India to digital commerce, Director & GM, Seller Services, Amazon India Gopal Pillai said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)