Gravy Blog

At times, entrepreneurs have a gut feeling something isn’t quite right as their business grows. While nothing is wrong, that sneaking suspicion is often the nature of more. More products. More people. More systems. And — more complexity. As complexity increases, so should these five ideas as you move from entrepreneur to CEO.

When business owners stumble upon the unsettling realization that they are missing out on revenue due to lost payments, the typical reaction is to think, “Well, we just need to sell more to offset the lost revenue.”

Sales Funnels. We love them, we use them, we constantly optimize them, we can’t imagine business without them. They drive our businesses, yet there is a forgotten sales funnel that goes largely unrecognized, and it is killing revenue in subscription-based businesses.