Tag Archives: lead generation

Occasionally I share links to blog posts of others in my industry. Some things are too good to keep to myself. Here’s a perfect example, from Luna Metrics:

We have a customer who considers the SEO we do for her to be one of her “sales channels” and we get ranked along with her other channels. She sends us reports when a lead comes in and when a lead is closed. The other day, I saw that she closed one that was worth not quite half a million dollars. (!! that was my reaction, too.) So I wrote her and said, how awesome. To which she replied,

“Started with google analytics. Saw that they spent some time on the site… sicked Jane on a cold calling mission… after a bunch of calls she found the engineer at the company who was interested in the product. I flew out.. presented… sold and they put out a public bid. Our company is the low bidder and need to send a sample next week for review then release of contract.”

So in case you are wondering, she was talking about the [Google Analytics] Network Locations report, which she mines daily for sales leads.