If you want truly to understand something, try to change it.

Kurt Lewin

In northern Arabia, a Caïd is a master – a guide or coach. This is what we want to be for our clients. Mastering the challenges that arise in change programs, managing development processes and strategic initiatives, and supporting our clients in their decision making and communication strategy are at the core of what we can and love to do.

Caïd is more than just a name. The four letters represent what we bring to your projects and processes:

Consulting based on analytics, inspiration and design thinking

Caïd Ventures bring together uniquely skilled, experienced professionals to bring about the strategic transformation and innovative solutions you need. These professionals have been successful in their careers both as partners in consulting firms or as leaders in industrial or service companies. The project teams we form based on your request are as large as needed and as small as possible, plus as versatile as the challenge is. They share a common understanding of performance and quality forged by decades of experience. Caïd was founded and is managed by Achim Wirtz.

We will either find a way, or make one.

Hannibal

Brand Strategy

Your brand is unique, relevant and compelling. Unique in its purpose, relevant in the value it delivers and compelling in the experience it offers. Together with you we develop and strengthen your brand to exploit its utmost potential for the sake of every stakeholder. Brand positioning, value propositions and brand portfolio management are the pillars of brand performance. We support you in constructing these pillars and help you tend to them over time.

Culture and Transformation

Do some organizations become too complex to be managed? Is the need for change too great and promising to be ignored? Is the very nature of what makes a business successful often neglected or understood too late? Yes. Changing a culture is like performing open-heart surgery. When it’s necessary, it’s necessary, but it’s always risky and dangerous if done without extreme care. We understand the systems of values, beliefs, culture, engagement and corporate performance that underpin great businesses.

Innovation and Design Thinking

We see innovation in a twofold way. As a process it enables us to achieve the unexpected and bring into reach the goals you aspire to. Innovation as a result disrupts what had seemed perfect until something new comes into the world. While design thinking sounds like a purely creative approach, it is not. It is a structured, analytical and insights-based process of problem solving.

Narrative Strategy

Even the best business ideas need to be wrapped in a story, a narrative that connects with the public. A good story is original and inspiring. It attracts customers and binds them emotionally to you. We use frameworks employed by top authors, screenwriters and filmmakers to develop stories that stand out, perform and persist. We test them according to methods that have been used in the entertainment industry for decades and continuously improved under the pressure of one of the toughest markets we know: the market of experience.

Problems cannot be solved by the same level of thinking that created them.

Albert Einstein

Creativity

Connecting the dots, overcoming limitations, finding new opportunities, exploring deeper. Creative solutions come from looking at more things more intensely and from as many different angles as possible within a tight timeframe. The more complex the problem the simpler the solution needs to be. That’s what creativity is all about.

Analytics

Recognizing and understanding key factors earlier, quicker and more thoroughly than others is the key resource of Caïd. We sift through weak signals and unexploited opportunities to connect ideas with our experience of what works to open new doors to new thinking. We know the routes to investigate and the tracks to follow to achieve the insights and results you need to take that next step forward.

Interaction

New ideas and solutions do not emerge from established procedures or uninspiring environments. We urge our clients to break out of stale habits and standard processes by adopting new methods of collaboration and developing new types of thinking at places that inspire and excite.

Development

Unique solutions require unique ways of problem solving and collaborating. We utilize the knowledge and experience of our partners to define the right mix of tools and frameworks to achieve the best results for the challenges our clients present us with. We take ownership of the process and responsibility for the results it delivers.

Achim Wirtz

Achim Wirtz brings over 30 years of experience in brand and communication strategies, brand management, organizational change and crisis management. He received an MBA from the University of Munich and a master’s degree in organizational development from the Management Center St. Gallen. He has worked in leadership and partner positions in industrial companies (Ciba, Mettler-Toledo), leading consultancies (Roland Berger, Mercer and Prophet) and global advertising agencies like BBDO and Publicis.

He who stays in the footsteps of others never has the chance to catch up.

Francois Truffaut

Call and schedule a meeting with Achim. We’ll talk. Not at your office, but at a place that lets you escape the constraints of the daily business world and opens your mind. We might have something to eat together. We might spend a day skiing or biking. Perhaps we’ll converse while walking through a museum.

After coming to a clear understanding of your situation and needs, Achim will tap his partner network to create the perfect team. This team will meet with you somewhere. In person or in a virtual meeting room. We will share our thoughts with you and make suggestions on how to proceed.