Image spam might tell us a lot about “ideal” humans, but not by showing actual humans—quite the contrary. The models in image spam are photochopped replicas, too improved to be true. A reserve army of digitally enhanced creatures who resemble the minor demons and angels of mystic speculation, luring, pushing, and blackmailing people into the profane rapture of consumption.

Hito Steyerl, "The Spam of the Earth: Withdrawal from Representation" in The Wretched of the Screen.