Retail Outlook- 2012-13 (Premium) - View Free Sample The year 2012 has been a mixed bag of highs and lows for the retail industry. Developments such as the announcement of 100 per cent FDI in single brand retail is expected to bring about a major change in the retail game. Images BOF speaks to some brands and retailers to get their perspective on the year that is ending and expectations from the new year.

The new cues to shopper mindset (Premium) - View Free Sample POPAI's 2012 Shopper Engagement Study provides compelling evidence about the importance of having - in addition to a strong and integrated pre-store advertising campaign - a robust in-store marketing plan in place to support the ongoing dynamic sales cycle feeding back into the shopper's discovery journey. Point of Purchase presents the first part of extracts from the interesting study report.

The Key W's of Rural Shopping (Premium) - View Free Sample One view does not fit all, especially when it comes to the rural market. This was one of the key realizations gathered by Insight Instore, a Bangalore based shopper marketing consultancy from the pilot study of rural shoppers/consumers behavior that they kicked off recently in Taluk level areas of Karnataka.

Bespoke Tailoring to stay (Premium) - View Free Sample While some people thought the days of tailormade clothing were over a decade back, Arvind Ltd. proved it wasn't so. It opened it's sixtieth store in Indiranagar, Bangalore in less than two years . It now aims to open a total of 400 stores across India by 2014-15.

Furnishing a Success Story (Premium) - View Free Sample Soft furnishings brand skipper furnishing began retail operations in 1986 by opening its first outlet in Kolkata. The Rs 27-crore company today has a total of 11 stores across 8 cities in the country and is planning to open 50 more in the next 2 years.

The IT world is being hit with a phenomenon called "cloud computing". It refers to hosted IT services, platforms, and infrastructure that are shared, delivered, and distributed over the Internet; collectively known as a "cloud of computing". This set-up can be accessed by every user, and each will pay only for the services that are he/she uses. With this up and coming technology already gaining adherents throughout the IT community, it is only a matter of time before cloud computing becomes commonplace in the business and economic sectors. The retail sector is fast becoming affected by the potentialities presented by cloud computing.

Out Of The (Big) Box- Lord & Taylor store Design (Premium) - View Free Sample An ultramodern and brilliant example of retail design, the newly launched Lord & Taylor store at Ridge Hill, NY, defies any previous typical stereotyping of what a department store should look like. Created by Giorgio Borruso Design and Marina del Ray, the new store concept evolves the image of the brand and takes it to the next level.
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