15 May 2017

New Nerf Toys in Mcdonld's UK

A range of wearable/active play inspired Nerf toys out now. It was an interesting program to work on and avoid many pitfalls of 'perceived gun' , safety hazards and achieve a gender neutral appeal... phew.

I was told, colleague's little girl hid her toy from her sibling to keep it all to herself > . < That really made me smile