Create a concise Description including what your shop specializes
in but not too wordy.
Include your shop URL, hashtags appropriate to your shop and brand and consider
adding a hashtag of your shop name.

3. Pin your shop items in a creative way

Begin pinning your products from your shop both directly from Etsy and from other platforms including from your computer or Flkr for example to create diverse looking pins.

I find Etsy's photo ratio/size are not always the best for Pinterest which prefer a more vertical look.

Don't forget to ensure all of your pins link to your shop main menu or the appropriate item.

*Keep in mind Pinterest boards post your first item last on the board so stagger your best products throughout your board & save some of your best, top sellers to pin last.

4. Get creative with your pins

Customers want to be inspired by your products, Etsy shop and YOU.

Pin both your shop items, behind the scenes of your work space, materials you use, images of clients using your items and other images that will help portray your shop brand.

Tools to help you pin

Found here: http://treasurypin.com/

You can create a treasury of just your shop items in Etsy, then copy the URL to it and enter it on this site. All you do next is click the 'Pin It' button and it pins all the treasury images as a single pin to Pinterest.

Similar to Treasury Pin with more options, PicMonkey allows you to upload multiple images to create a collage (along with many other image editing options). These also look lovely uploaded from your computer as a Pin.