Policy to Use

R&D

focusing on strengthened competitiveness of white electronic such as refrigerator, washing machines and kitchen appliances, and expanding its products through diversification such as TV, Air conditioners, and Robot vacuum cleaner, making it one step closer to the general electronic company.

Refrigerator

Daewoo Electronics has showed various lines of refrigerator such as general typed, side-by-side, French door and combination typed , boasting energy efficiency of the world’s top level, and enjoying its popularity in the world Refrigerator market with development of differentiated structure and designs with convenient functions costumed to life styles of customers. It has recently developed a micro-typed combination of Refrigerator for the local market with the 3- door Refrigerator or ‘ Cube’ of the largest capacity first ever in the market. The company is leading trends of a refrigerator industry with innovative products based on development of NFC-applied smart Refrigerator.

Washing Machines

With Washing Machines with air bubbles developed first in the industry, Daewoo Electronics had exported it to 90countries in the global market, and attained one trillion won in cumulative sales. It developed the Drum-Up Washing Machine Series with ergonomic designs after taking a user’s convenience into consideration with additional functions with convenience such as courses of running shoes washing and air washing. The company has recently developed the world’s first ever Wall-mounted Washing Machines or ‘Mini’, and enjoying the global popularity. Daewoo Electronic is creating a new washing culture of environment and health with development of its Washing Machines.

Kitchen Appliances

Daewoo Electronics has developed products with creative concepts such as ‘Speaking Multi Oven’ with voice guide function developed first ever in the industry, ‘Standby Power Blocked Microwave’, and ‘Fryer Oven’ with no oil, and enjoying much popularity. Daewoo Electronics is striving to develop a premium product based on its outstanding technology and designs after customers in the global market are thoroughly analyzed in terms of cultural characteristics, eating habits and their needs for kitchen appliances, and create an affluent life.