Campaign Guidelines

Forward Thinking: The Campaign for Case Western Reserve University

Just as consistent use of brand elements like the logo, open frame and other cues make the Case Western Reserve University identity easily recognizable, successfully incorporating elements specific into materials for our capital campaign, Forward Thinking: The Campaign for Case Western Reserve University, sends a strong, unified message to our audiences.

Campaign pieces should follow the same rules as other university-branded pieces, including the proper use of the logo, titillium font and brand colors. Campaign pieces also use the campaign identifier.

The following resources can help communications professionals get started on creating branded campaign materials.