Avios Anything Can Fly

Avios, the new brand name for British Airmiles, was promoted with “Anything Can Fly, an integrated advertising campaign with a aviation theme. The campaign was centred on the idea that customers can turn things they buy into flights with Avios. The television commercial at the heart of the campaign, “Fly”, shows a washing machine, lawnmower, portable entertainment systems, a barbecue and petrol pump flying with the aid of attached propellers. The campaign won a Gold Award for Licensed Music at the 2012 Clios Awards.

Click on the image below to play the Avios Fly video in YouTube

A mini documentary, “The man who made things fly”, takes us behind the scenes of the commercial. Click on the image below to play the Man Who Made Things Fly video in YouTube

The Anything Can Fly campaign includes a range of print and out of home advertisements featuring products available through the loyalty programme.

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