LOS ANGELES--(BUSINESS WIRE)--HUE for Every Man announced today their partnership with R&B/Soul
singer Maxwell.

HUE for Every Man offers a line of men’s premium grooming products. HUE
is formulated to meet the needs of an evolving and underserved
multicultural and polycultural market. HUE’s 21st Century
approach to men’s grooming fused with natural ingredients allows their
products to work for EVERY man regardless of hair and skin type.

HUE transcends beyond grooming, style, and fashion into a much bigger
story, that of today’s modern gentleman celebrating all men of every hue.

The founders of HUE, Jessica Estrada and Kyle Frazier, chose to partner
with Maxwell not only to represent their brand but also as a partner in
the Company because he embodies all of the qualities and values the
brand stands for: successful, fashionable, well-groomed, traditional and
most importantly philanthropic. Maxwell exemplifies all of these
qualities not just as a performer but in his everyday life as well.

Maxwell has had a busy past 12 months. In addition to teaming up with
HUE for Every Man, this past July he released his much-anticipated
“blackSUMMERS’night,” the second installment of his musical trilogy
encompassing his 20+ year career. The album garnered praise from Rolling
Stone, SPIN, Complex, NPR and more. The album earned him his third
Grammy (Best R&B Song for “Lake By The Ocean”), an NAACP Image Award for
Outstanding Male Artist and a Soul Train Award (Best R&B Soul Male
Artist).

“I am thrilled about my partnership with HUE for Every Man. I chose
to embark on this journey with HUE not only because I use their products
in my daily grooming routine but because I believe in their brand
vision. HUE makes quality products for men of ALL hues. I am proud to
represent HUE for Every Man as Brand Ambassador,” said Maxwell.

According to 2014-2019 Nielson Pop-Facts demographics, multicultural
consumers are the fastest growing segment of the U.S. population.
Already over 120 million strong and increasing by 2.3 million per year,
multicultural/polycultural populations are the growth engine of the
future in the United States.

The current product offering is a pomade, shampoo, conditioner, a shave
therapy and an awakening mist—all formulated with natural botanicals
specifically suited for ALL skin types.

HUE is honored to support Maxwell and his philanthropic efforts as a
Board Member with Artists for Peace and Justice. The mission of the
foundation is to support communities in Haiti through programs in
education, healthcare and dignity through the arts.

Expect to find HUE for Every Man in many fine retailers and specialty
stores across the country.

It’s currently available online at http://www.HueForEveryMan.com,
and at 100+ premium barbershops in the U.S. and apothecaries in six
foreign countries.