Event Essex

About

The University of Essex first approached Bulldog in December with the objective to increase their rankings and brand awareness for their subsidiary ‘Event Essex’ which plays host to overnight conferences for delegates. Event Essex supply efficient and reliable conferences, events and meeting spaces for businesses in and around Essex. Their site was redesigned with a fresh new look, something that could convert, but needed more traffic to their site first – something Bulldog specialise in.

Campaign Goals

Increase brand awareness

Increase online presence

Improve rankings

Our Strategy

Event Essex’s strategy would aim to bring them more traffic to their site. The way we would go about this is to increase their keyword rankings in Google and build strong, eye-catching content on blogs that would bring in relevant traffic. The content created included infographics along the lines of ‘What are the benefits of overnight conferences’ and ‘How do the top companies of the world run their meetings?’. As well as content creation and digital PR, Event Essex needed onsite and offsite SEO implemented on their website. These changes would positively influence their site and improve their online presence almost immediately.

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Results

Event Essex saw a huge change in their online activity and presence, not only did they see an increase in their keyword rankings. Throughout the first six months of the campaign Event Essex saw an increase of 230 keyword positions. Our objective was to increase their rankings and build traffic, by increasing their ranking in Google they saw these objectives being met with a 75% increase in organic traffic, with an increase of 46% in new sessions. Event Essex’s creative infographics were featured on sites such as meetingsmeanbusiness.com and www.conference-news.co.uk, these drove huge amounts of traffic to their site.