Homebuilders and other small business owners are often worried about keeping up their posts on Facebook. It might seem like a good idea to put a lot of content out there on social media, hoping it will find and interest prospects, but what is the real reach? An article released this week on TIME.com discusses why…

Have you seen the February Issue of Professional Builder? Mike Bierne, editor, contacted McArthur Homes to discuss how we use technology to succeed as a home builder. I was happy to share with him our dedication to tracking all our online traffic sources and determining which activities actually bring in the most leads and sales.…

Need motivation to continue posting photos of your buyers’ homes using the My Home’s Story app? Here’s a recent post we spotted on Facebook from a McArthur Homes buyer. And no, we didn’t pay or coerce them into posting about their home. We just offered them great photos of their homes on their personal webpage…

We had a great opportunity to chat with Pat O’Toole of Professional Builder and Tim Gregorski of Professional Remodeler during the International Buiders Show. They’ve chosen to feature our My Home’s Story app on their App Center. Check it out at http://www.probuilder.com/appcenter/my-homes-story. Plus look for an exciting article coming out this month in Professional Builder featuring…

We had a great week at the International Builders Show in Las Vegas! Kristi Allen of My Home’s Story was a speaker at the “Secrets of the Internet Marketing All-Stars” session and discussed the My Home’s Story program and the great results we’ve seen for McArthur Homes. Her session is now the #1 audio download…

Kristi Allen of My Home’s Story was recently featured in an article for Professional Builder magazine. In this article, Kristi discusses real techniques she’s implemented as the Director of Online Marketing for McArthur Homes. By carefully tracking online efforts, it is possible to see real sales results through social media marketing. My Home’s Story is…