Another important element of search engine optimization is making sure your website is easy to both user and search engine bots. While search engines are great at understanding the purpose of your website, they’re not human. Search engine bots read code, web...

For any company or entrepreneur wanting to implement a marketing strategy focused on SEO, your understanding of search engines is essential to your success. It begs the question, “why does my target audience use search engines?” Google clearly tells us,...

If you want to master SEO, you have to understand how search engines work. In all of our SEO guides, we’re focused on Google as it owns 80 percent of all search engine traffic. Anyway, if you rank high in Google, you’ll probably rank well great in Bing and...

Search engine optimization (SEO) refers to the process of ranking specific keywords in search engines like Google, Bing and Yahoo. SEO is one of the top digital marketing tactics used by companies of all sizes as it allows them immediate access to users that are...