Bleacher Report will be used in tandem with other sports sites, like nba.com, ncaa.com and pga.com, that Turner manages.

“Think of the coverage that Bleacher Report does for the N.C.A.A. tournament,” Mr. Levy said. “There are 68 teams and when something dramatic happens, it can not only send out alerts that Syracuse won on a game-winning shot, it can also send out clips.”

Turner will also use its sportscasters, like Charles Barkley and Cal Ripken, to help Bleacher Report.