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Republicans pitch a grand new party

One of the most notorious ad campaign failures in recent history has to be the promise in the late 1980s that “this is not your father’s Oldsmobile.” It’s credited by some as leading to the company’s demise.

Well, maybe it’ll work in politics.

A new series of ads ahead of this year’s midterm elections features youthful actors touting the GOP values, with questions like, “Why can’t we make government smaller and smarter?”

They caught this leather-clad Republican pumping gas, and he remarked that he’s “ticked off at politicians who say they want to help the unemployed and then vote for regulations that make it impossible to hire anyone.” His friends need a paycheck, by the way, in case anyone out there is hiring.

RNC chairman Reince Preibus described the campaign to Candy Crowley on CNN’s State of the Union:

Candy, it also means taking a national party like we did last year and historically changing the very nature of how we do business. We are putting people in every single battleground state across the country, every single community. We have a historic engagement effort in Hispanic, Asian and African-American communities not just five months before an election but for four years. This is what we do. We are a campaign committee. But one of the things we didn't do well in the past is communicate on a long-term basis in diverse communities across America. And what we're changing is that every day and every week, we're in these communities talking about the Republican Party. I think that's important. That's how you change things.

I know another organization that historically changed the very nature of how they did business. And I haven’t seen many Oldsmobiles on the road lately.