corporate identity

There’s a whole lot of controversy going on in the design community from the latest Gap logo redesign. But, why? Is it because of its familiarity? It is their strong brand presence? Is it the twenty-somethings screaming the loudest? It IS the only Gap logo they’ve ever known. Don’t companies have the right to evolve…

At least once a week I ride by this corporate business park building, with a great big logo on the side of it. It’s not a great logo either. It’s not even good. In fact, it’s lame. Every time I look at it, I cringe and think what could have been. That logo could have…