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The Neon Demon is a textbook example of those supremely ‘relevant’ films, guaranteeing and commercialising subversion as a calculated effect. Refn offers us a neatly prepacked metaphor, supplemented with an astrological index that can help us in ‘decoding’ our product – even before the slightest attempt at interpretation is waged. By way of an absurd faith in difference, however, a ceaseless repetition of the Same ensues: an alternation which, above all, serves to camouflage a true sense of change. The director can but excel in the reproduction of his personal obsessions. Not without surprise, his films are as ephemeral as the world they claim to depict.

Without any sense of scruples, contemporary viewers are asked to consume an “unfiltered everyday”, gowned in the guise of a “mythical seriousness”. The mendacious diversitarian theatre enacted by El Arbi and Fallah – which attempts to import an allegedly ‘copious’ but ultimately imaginary world into the cosy, autochthonous bedroom – can only be celebrated by grace of a critical suicide.

The very act of writing about cinema fosters the act of talking about cinema, as a way to relate to cinema, to share cinema, and thus to see cinema. We take in more from things when we feel capable of putting them into words, or when we suddenly feel ourselves able to recall them in our memory.

[Spring Breakers] is, however, not an extended hip-hop music video starring Gucci Mane with his entourage, sipping cough syrup. It is not an anthropological treatise of the kind we see on English news channels, hysterically reporting about young Brits wreaking havoc on islands in the Spanish Mediterranean. It is not a twenty-first century version of A Clockwork Orange, glorifying cheap and cheerful violence for its own sake. It is none of this. Spring Breakers escapes the usually inescapable pitfalls of art house-kitsch by consciously saying no to any form of expected grandiloquence. It embraces the deceitful image, as something that is to be cherished instead of loathed.