TechTarget Launches SearchEnterpriseAI.com to Help Leading Data Science and Analytics Teams Stay Ahead of the Rapidly-Exploding AI and Machine Learning Technology Markets

TechTarget Launches SearchEnterpriseAI.com to Help Leading Data Science and Analytics Teams Stay Ahead of the Rapidly-Exploding AI and Machine Learning Technology Markets

Newton, MA – April 19, 2018

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchEnterpriseAI.com™, a new website designed to serve the informational needs of today’s data science and analytics teams as well as other IT and business decision makers in the artificial intelligence (AI) and machine learning space. SearchEnterpriseAI.com will act as an independent online community that provides news, tips, case studies and strategic guidance on applying artificial intelligence (AI) technologies in the enterprise to improve products, services and business operations.

According to Markets & Markets, the global artificial intelligence (AI) market was valued at $16.06 billion in 2017 and is expected to reach $190.61 billion by 2025, at a compound annual growth rate (CAGR of 36.62% during the forecast period. The market encompasses a range of hardware, software and services offerings and as more and more of today’s enterprises begin to embrace AI adoption, rapid growth is largely attributed to advances in machine learning, natural language processing (NLP) and context-aware computing.

“With the market unfolding at such extraordinary speed, today’s IT and business leaders seek guidance on how to embrace AI as a conduit of business transformation,” said Eileen Corrigan, Publisher of Information Management Media,TechTarget. “SearchEnterpriseAI.com will fill this information gap by publishing in-depth, vendor-neutral content that focuses on a broad range of fast-emerging AI technologies.”

TechTarget has been covering the burgeoning enterprise AI technology market extensively over the last few years but has seen a significant uptick in audience interest and vendor demand in this area in the past year (134% growth in AI investment prioritization in the past 12 months and 55% increase in page views in the past 3 months). A key goal of the new site will be to continue to elevate this ongoing coverage and curate a more comprehensive content experience for the reader.

From established technology vendors to emerging startups seeking to capitalize on the growing AI trend, SearchEnterpriseAI.com will be an essential destination for customers to align with the most in-depth content related to all facets of AI (machine learning, deep learning, NLP, AI-powered chatbots, cognitive analytics, etc.) and will provide them with brand messaging, demand generation, sales enablement and data services to target buyers throughout their technology purchase research journey.