Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs). While Panda’s effects are noteworthy, it is the advances in technology associated with Panda that make it the most awe-inspiring update heretofore and likely give some clues about Google’s...

A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where you can pose a...

Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness. Here are some alternative metrics that can offer you far greater insight into your SEO...

Whether you admit it or not, social marketing is the wave of the future. People flock to Facebook and Twitter every day to waste countless hours checking their friend’s statuses and playing social games. This is where the people are, and if you are not marketing to them then you are missing out. Facebook ads have never been simpler...

Apparently, some people would. A few weeks ago, Britain’s Duchess of York, Sarah Ferguson, aka Fergie, reportedly tried to sell access to her ex-husband Prince Andrew. She claimed she could introduce the “undercover reporter” to Prince Andrew and could possibly dig up a signed photo. This business exchange was all caught on tape, to Fergie’s surprise. This incident has made for an...