This article is based on the keynote speech delivered by Princess Dina Mired to delegates at the Third United Nations High-Level Meeting on Non-Communicable Diseases (NCDs) in 2018 as “Eminent Champion of NCDs”. Princess Dina, President of UICC, reflects…

Dr Tedros Adhanom Ghebreyesus, Director-General, World Health Organization writes: Since the initial publication of Cancer Control what was previously considered a disease of high-income countries is now rightly seen as a global public health crisis.