Green-thinking tile firm up for award

An environmentally-minded tile company has once again proved its green credentials after being shortlisted for a prestigious industry award.

Northampton-based Bedrock Tiles is up for the Best Environment Initiative at The Tile Association’s annual awards for its innovative and sustainable flooring laid at a London office.

Bedrock’s commercial floor tiles transformed the reception area of a Hammersmith-based global hedge fund company into a warm, elegant space perfectly complementing the firm’s brand.

It comes after Bedrock was shortlisted for the same award last year for its work at the Imagine Luxury Spa, in Cambridge.

Pete Brown, director of Bedrock Tiles, said: “We are proud to be recognised for our concerted efforts to source, promote and supply the most environmentally friendly and sustainable tiles.

“We are the market leaders in sustainable design with 80 per cent of our tiles being environmentally sound. This shortlisting is a demonstration of what we’re about as a company.”

The tiles used, from Bedrock’s Serenity Collection, undergo strict production processes under international standards to ensure a sustainable performance.

Bedrock selected porcelain tiles to overcome the challenge of finding a thinner option than the proposed York Stone.

Bedrock then consulted with the designers CMI Consulting to develop a technical solution to meet the brief, creating a rigid platform essential to preventing the movement of a raised floor, as well as a level surface, which was required before the tiling commenced.

Using a special flexible adhesive with a latex additive for ultimate flexibility, the tiles were fixed with preformed movement joints at 6mm bay sizes – a frequency within The Tiling Association’s guidelines that conforms to British Standards. By encompassing floor areas at these sizes, the movement joints ensure an appropriate level of floor movement has no impact on the lifespan of the tiling.

As the commercial floor tiles used for this project carry an Eco-Label, they achieve a SKA (Commercial) rating.

Ian Kershaw, chairman of The Tile Association, said: “I would like to extend my congratulations to all the shortlisted entrants in this year’s TTA Awards. Irrespective of who comes away with trophies at the end of the Awards ceremony, all those who have been shortlisted are winners in reality.

“This is particularly true in the category for Best Environmental Initiative, which once again was one of the most tightly contested of all the categories, making the job of the judges an unenviable one! With regard to the eventual winner of this and the other categories, all will be revealed on 25 April, and we look forward to seeing everyone there.”

Peter Brook, from Assential Services, the project’s installers, said: “Having worked with Bedrock on previous projects, we had complete faith in both the quality of the product and the ability of Bedrock to supply the material in line with what was a tight programme.

“The specification from Pete Brown was spot on and with our team of quality installers working in conjunction with the client, it resulted in what I believe was a very good looking installation, which we are proud to put our name to.”

The awards ceremony takes place on Friday, April 25 at the Hilton London Metropole, Edgware Road, London.