SXSW: Breathalyzer Takes Party Temp in Austin — It’s ‘Hot’

AUSTIN, Texas — We geeks love our gadgets. And, at the South by Southwest conference, we love our parties. What better way to combine the two than by breaking out the trusty Wired.com breathalyzer?

We did just that at Monday night’s fiesta hosted by video site Next New Networks and blogging platform Tumblr. In between bouts of Rock Band, we snagged a few party-goers to answer some pressing questions ("Google or Facebook?") and give us a representative sample of SXSW Interactive’s collective blood-alcohol content ("what are you blowing?"). Below you’ll find developers, founders, VPs, designers and the man who confused the machine. (We’re not sure what "Hot" means, but we think the gadget was trying to tell us about our evening.) Meet the faces of SXSW after dark.

Name: Jason GrlickyAge: 22Hometown: Tulsa, OklahomaDay job: Web developerDream job: Game developer (Environmental Design)How many times at SXSW? First!What was your favorite party this year? Etsy/Threadless What did you discover at SXSW? The world is a lot smaller than I thought.Google or Facebook? Google FTWWhat are you blowing? 0.18

Name: Becky JamesAge: 24Hometown: New York CityDay job: Galley thingDream job: Animator How many times at SXSW? 1 (infinity future)What was your favorite party this year? We’ll see.What did you discover at SXSW? Oh geez.Google or Facebook? Google –> yes Facebook –> my freshman year bf’s roommateWhat are you blowing? 0.20

Name: Andres GrusmanAge: 33Hometown: New York CityDay job: VP of strategy at MeetupDream job: Involves windsurfing in the CarribbeanHow many times at SXSW? 1What was your favorite party this year? This oneWhat did you discover at SXSW? A great community of creative people into what I am into.Google or Facebook? GoogleWhat are you blowing? "I don’t want to know."

Name: Gary VaynerchukAge: 32Hometown: New York CityDay job: Drinking wine!Dream job: Drinking wine!How many times at SXSW? 1What was your favorite party this year? The next one!What did you discover at SXSW? People are more awesome in person!Google or Facebook? MySpace!What are you blowing? 0.00 "Classic for the wine guy!"

Name: Natalie VillalobosAge: 24Hometown: Bay AreaDay job: Community managerDream job: Fuse communities and ideas together to create programs for underserved kids.How many times at SXSW? 2What was your favorite party this year? 16 Bit! I <3 Laughing SquidWhat did you discover at SXSW? Bowling and singing (Rock Band) for style points.Google or Facebook? Google + PownceWhat are you blowing? Mostly boys (0.02 on the breathalyser)

Name: Elsa KanaiAge: 28Hometown: Malaysia, Kuala LumpurDay job: Art director/lead designer for Yahoo videoDream job: Inspirational designerHow many times at SXSW? 2What was your favorite party this year? All of them What did you discover at SXSW? Amazing peopleGoogle or Facebook? Facebook + Google (Coz he knows everything) What are you blowing? 0.03 "I’m not a drinker."

Name: Hannah DonovanAge: 26Hometown: Live in London/From Edmonton, CanadaDay job: Creative director, Last.fmDream job: To draw monsters.How many times at SXSW? First time! SXSW virgin.What was your favorite party this year? This one. TumblrWhat did you discover at SXSW? That (Digg.com designer) Daniel Burka and I went to the same elementary school and had the same first-grade teacher.Google or Facebook? Google more than Facebook.What are you blowing? I’m too good for that shit.

Name: Jennifer H. SeliceAge: 99Hometown: Berkeley, CaliforniaDay job: Camp directorDream job: Camp directorHow many times at SXSW? 1What was your favorite party this year? This oneWhat did you discover at SXSW? PartiesGoogle or Facebook? GoogleWhat are you blowing? 0.00

Name: Ben Westerman ClarkAge: 22Hometown: Gainesville, FloridaDay job: Marketing developerDream job: AtmosphereHow many times at SXSW? FirstWhat was your favorite party this year? Gawker. Because (Gawker media employee) Scott Kidder has the prettiest complexion of any curly haired fleece-wearer I’ve met.What did you discover at SXSW? CocaineGoogle or Facebook? Who wants to (illegible)What are you blowing? 0.25

Name: Charles HopeAge: 38Hometown: New York CityDay job: I work at blip.tvDream job: blip.tv. I’m a founderHow many times at SXSW? This is my second timeWhat was your favorite party this year? They’re all blowing into each other.What did you discover at SXSW? Insane birds.Google or Facebook? I don’t like Facebook. Too much zombie valentine poking going on. What are you blowing? HOT