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This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

We want our products to sell.

Maya Angelou gave one of the most fantastic quotes that many sellers and marketers have cherished and adapted.

She said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

To me, this is one of the top quotes in marketing and product to apply as gospel and philosophy

May her soul Rest in Peace. She went through a lot in her life, and yet she chose to still be a pillar of strength and liveliness to the world.

I am selling. You are selling. Or you probably want to sell something – now or in the near future.

And we want people to buy from us when we sell, obviously.

To whom do people give their money? They give their money to those they perceive, believe and accept as experts – or authority – in fields they need help in. They pay these people to solve their problems, wants, frustrations and failures.

So then, we should and do want people to think we are an authority – and/or experts – in our given fields.