Social Media

Content marketing

Content marketing is the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics and videos.

Search engine optimisation

Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of one’s website to algorithmically-driven ‘robots’ in order to appear on the first page of Google.

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the key word – investing. Most companies sell – either directly or indirectly – through their website.

We’re all familiar with an inbox full of emails from companies promoting their goods and services – most you probably can’t even remember signing up for, and a lot will seem utterly irrelevant. But have you ever wondered why so many companies still engage in email marketing activity? It’s simple. It’s because email marketing works.

A business plan is a company’s overall vision and mission and will include reference to every part of the business that will have an impact on its ability to achieve its goals. Here’s a link to a Business Plan template https://www.gov.uk/write-business-plan to use as a starting point.

Social media has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time, money and effort to deliver it effectively. Here are some really strong reasons why you should do it.

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to turn the screw on the competition. (If you don’t have a decent website yet, make that your number one priority…).

Public Relations (PR)- when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business opportunity.

I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would they wonder what on earth I was talking about?

Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s adding value to your business just ask any marketing agency. And just because everyone else is doing it is not enough of an argument in itself for you to do so too – you have to have a social media plan before you can have a strategy.