As flexible displays come to market, designers are asked how they can design products that utilize the technology while remaining meaningful. Yun Liang’s scroll cellphone takes its inspiration from how traditional Chinese paintings are unfurled.

When not in use, the display neatly rolls into the tube. All numeric key functions remain tactile running along the side of the scroll as opposed to touchscreen. This makes it possible to use without having to unroll the screen. You would only do so when accessing media and data.