Murad Osmann has put a really solid spin on the traditional “vacation album”. Already picked up by HuffPo, Business insider, and the Daily Mail UK, I nearly didn’t feature the work (not to mention the HDR tendency…), but I kept coming back to it for 3 reasons:

1. The concept is good.
2. The concept is simple.
3. We can all take note and learn something about executing good, simple concepts to create a body of work that gets noticed.

Murad explains how the first picture happened mostly by accident while on vacation in Barcelona with his girlfriend Natalia Zakharova. Osmann told the Post, “Nataly was a bit annoyed that I was always taking pictures of everything, so she grabbed my hand and tried to pull me forward,” he explained “that said, it didn’t stop me from doing photos while she was pulling me. So that’s how it all started.” Despite the “leading you by the hand” motif not being a ground-breaking, it’s just simply effective.
As far as equipment, Osmann has a simple approach, telling The Post, “Equipment doesn’t matter. All that matters is the idea. Equipment is just helping you to achieve it.” Osmann went on to say that the photos were initially taken using an iPhone and the camera+ app, but that he now uses whatever equipment he has on hand. With his album going viral, and pulling in fifty-five thousand followers, it’s pretty obvious that regardless of what equipment he’s using, something is working here.

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“Equipment doesn’t matter. All that matters is the idea. Equipment is just helping you to achieve it.”
That is really good advice and an important thing we easily forget… Thank you for reminding me of that!