Whatever the purpose of your content is, one of your initial goals should be to grow blog traffic. After all, an increase in traffic means the potential for more conversions. However not all traffic is made equal - putting a lot of money behind a poorly written

The customer journey is a confusing and complicated puzzle every marketer dreams of cracking. A few years ago the influence loop was the talk of the marketing community. My issue with the influence loop has always been that it is not easily applicable. While it demonstrates the