2018 HOP Retail Summit

April 1, 2018 | 1 min read

Jocelyn Callier

VP, Data Science & Analytics

Conference

Held on March 20th and 21st 2018 at the Palais des congrès in Montreal, Relation1 was pleased to be gold sponsors at the Annual Marketing Summit. As with past shows, the Relation1 team had the opportunity to meet and interact with retailers across Quebec and Canada to discuss trends and issues facing the industry.

One of the highlights of the event was a presentation given by our very own Jocelyn Callier - VP, Data Science & Analytics. At his presentation, Jocelyn illustrated the various uses of artificial intelligence in 1:1 marketing and inspired retailers to take advantage of the newest technologies and concepts to continuously enhance the customer experience. Key take-aways of his presentation include:

The importance of recognizing your customers as soon as they interact with your brand to start capturing and analyzing their behavior

Optimizing your interactions with them across your different touch points

Anticipating their needs and intentions to be able to personalize the experience and exceed their expectations

All this can be accomplished by developing a clear roadmap to personalization, ensuring to incorporate various elements of AI technologies throughout.

For more information regarding Jocelyn’s presentation, please contact us at engage@relation1.ca.