Why You Should Care About Your Website Design

When I first got into this business my focus was solely on the benefits that search engine optimization could provide small companies. It didn’t take me long to realize that in order for a business to be successful, it needed to have a powerful website. Your website is often the first thing a potential customer sees if they have not dealt with your company before. Your website design has the power to both attract or repel this potential customer.

What Can a Great Website Do?

Websites are no longer a choice for businesses — either you have one and succeed, or you do not and have difficulty acquiring new leads and customers. A website can accomplish a variety of goals and perform many tasks, but ultimately it is a tool to be utilized for your marketing efforts. A jaw dropping website design has the power to make a strong first impression with visitors, extend your brand and help complete a sale. On the contrary, a disastrous design can have the exact opposite effect. Instead of attracting customers, it’ll send them toward the exit.

Website Design Has Changed

Numerous small businesses now have and understand the value of their own professionally designed website, but there is still an unbelievable number of business with horrific website designs as well. The way websites are designed has changed dramatically in the last few years and will continue to do so. If your website fails to adapt to the technological and design changes, your business will surely suffer the consequences. While a bad website design won’t put your company out of business, it will surely affect your ability to grow and reach your goals.

Why Can’t I Just Use a Website Template?

Oh, that’s a terrible thing to say at Titan Web Marketing Solutions. The word “template” is not allowed in or around our office!

Website templates have their uses, (I can’t think of any right now, but I’m sure they do.), and I will admit to being biased when I say custom websites are the way to go. The thing is, you are unique, your company is unique and your brand is unique. Why shouldn’t your website look just as unique?

One question that we often ask people is, “How well does your website look compared to your competition?” The answer we receive is often, “Just as good as the competition”. We immediately follow with, “Why don’t you want to look better?”

Templates have a bad habit of making everyone look the same. Sure, these templates and “DIY website builders” may have some basic customization options, but they lack the ability to really make you stand out from the competition and the rest of your industry. Of course, if you want to look exactly like everyone else in the world, then templates are the way to go. (We highly advise you avoid them!)

A Shameless Plug

A custom website is exclusive to your business. Only your business will have this website design, and no one else!

About the Author

Cash Miller

I'm the President of Titan Web Marketing Solutions and my passion is business. I love being an entrepreneur and I enjoy helping others succeed with their businesses. Running Titan Web Marketing Solutions is an adventure and I love coming to work each day. There are always new challenges and the work we do with clients is a very enjoyable and challenging experience. If you need help with your website or search marketing please feel free to contact me directly at CMiller@TitanWMS.com or call our office at 615-890-3600.