Conference Overview:

Reinvent your brand. Learn about social commerce.

Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. Join us to understand how to leverage these shifts to improve your brand.

Agenda

Wednesday, October 6, 2010

9:00 am – 12:00 pm: Social Commerce Strategy Workshop (Pre-event workshop held prior to Main Event: A facilitated case study on social commerce. (Registration for the Workshop does not include entry to Main Conference Program.)

11:00am-1:00pm Attendee Registration

12:00pm-1:00pm Lunch with Exhibits

1:00pm-5:45pm General Sessions

A Groundswell Requires Open Leadership – Charlene Li, founder of The Altimeter Group, and author of the New York Times Bestseller Open Leadership

Rise of Social Commerce – What Is It? Why Should You Care? Michael Gartenberg and Lora Cecere, Partners of Altimeter Group

The Journey from Social Media to Social Commerce – Panel of Social Media Pioneers facilitated by Jeremiah Owyang, Partner Altimeter Group

How Does Social Commerce Change the Future Buying Experience? For consumer products? For electronics? In restaurants? – Case studies by leaders in the value chain

5:45pm-6:45pm Reception with Speakers and Exhibitors

Thursday, October 7, 2010

8:00am-9:00am Continental Breakfast with Sponsor Exhibits

9:00am-12:00pm General Sessions

What is the Future of Mobility? How Does It Change the Shopping Experience? Technology panel of mobility leaders facilitated by Michael Gartenberg, Partner of Altimeter Group

How Does Social Commerce Change the Future of Buying Apparel? Visionary case studies and panel facilitated by Deb Schultz, Partner of Altimeter Group

How do we rewire the Organization to enable Social Media to Redefine Brand Loyalty? Panel discussion by Marcia Conner, Partner of Altimeter Group

12:15pm-1:30pm Luncheon

1:30pm-5:00pm General Sessions

How Does Social Commerce Transform Value Chain Relationships? Panel discussion with Supply Chain Leaders by Lora Cecere, Partner of the Altimeter Group

How Will Technologies Evolve to Support this Opportunity? Facilitated discussion with the audience with the Altimeter Partners

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.