“And it’s not about ratings. And it’s not not about the manufacture of the drama. It’s a village fete - it’s the quintessence of everyday British life with everyone being pretty decent and just wanting to make a nice bun.”

So there you go Simon - you just need to change, well, everything about the ‘X Factor’, not that Sue would dream of telling him what to do.

BBC
This year's 'Bake Off' kicks off on 24 August on BBC One

“I’m not knocking Simon Cowell, because he’s a way more successful person than I’ll ever be, but in those shows it’s about people who want to be a star,” she adds.

“People who want fame for its own sake. We’ve just got people who want to be good bakers.”