Archives for April 4, 2018

Wednesday’s ad is for is by the Brewing Industry Foundation, from 1956. Beginning during World War II, the USBIF began a series of positive ads under the name “Morale is a Lot of Little Things” followed by an unnumbered series of illustrated ads that were a precursor to the numbered “Home Life in America,” the crown jewel of ads which ran from 1945 to 1956, also known as the Beer Belongs series. But they didn’t end there, and for a short time afterward, beginning in 1956, several more similar ads were created but without the numbering or the “Home Life in America” association.

In this ad, entitled the “Let’s Just Sit Awhile,” the scene is, like yesterday, in a backyard garden. But the couple can’t get any work done because it’s pouring down raining, so they decide to “just sit awhile” and drink some beer. And that seems like a pretty good idea. The inset box is interesting. In it, the reader is told to “Give beer its head — pour with glass straight, not tilted — tastes even better that way!”

Nobody’s sure exactly when the birthday of Henry Thrale is, not even the year is certain. He may have been born in 1724 or it may have been 1720. He did, however, die on April 4, 1781. He was the son of brewer Ralph Thrale (1698–1758), who bought the Anchor Brewery in Southwark, London, England in 1729. Henry Thrale became the owner when his father died. By “the early nineteenth century it was the largest brewery in the world. From 1781 [after Henry Thrale died] it was operated by Barclay Perkins & Co, who merged with Courage in 1955. The brewery was demolished in 1981.”

Henry Thrale was a British politician who sat in the House of Commons from 1765 to 1780. He was a close friend of Samuel Johnson. Like his father, he was the proprietor of the large London brewery, H. Thrale & Co.

Born at the Alehouse in Harrow Corner, Southwark, he was the son of the rich brewer Ralph Thrale (1698–1758) and Mary Thrale. He married Hester Lynch Salusbury on 11 October 1763; they had 12 children, and she outlived him. He was MP for Southwark 23 December 1765 – September 1780, an Alderman, and Sheriff of the City of London: a respected, religious man who was a good hunter and sportsman with a taste for gambling.

Thrale’s Anchor Brewery around 1785.

This is the entry for Barclay, Perkins & Co. Ltd, which at one time had been Thrale’s Anchor Brewery, from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond, Alison Turton, published in 1990:

The Anchor Brewery around 1820.

And finally, the famous English writer Charles Dickens, during the period when he was writing many of his major works, “he was also the publisher, editor, and a major contributor to the journals Household Words (1850–1859) and All the Year Round (1858–1870). In “Volume V, from March 30, 1861 to September 21, 1861,” in a piece entitled “Queen of the Blue Stockings,” from April 20, 1861, Ralph Thrale is mentioned in a history of the Barclay Perkins brewery to give context to his tale: