RAZORFISH: RETAIL POV

IN SUMMER 2015, I LEAD THE DESIGN EFFORT TO PRODUCE A MARKETING PIECE FOR RAZORFISH, OUTLINING THIER SPECIFIC VISION FOR SUCCESS IN INTEGRATED RETAIL.

Working with regional Strategy Directors at the Chicago Razorfish office, we set out to create a deck that would outline several key insights from our agency targeted at executive level decision makers at potential retail clients.

We decided to marry the book stylistically to a Global Report, Digital Dopamine, that Razorfish had released the year prior while making some stylistic updates to better target the retail audience.

The design was so well received that the scope of the project was expanded twice. First, from a deck to a printed book and second to a global piece from a regional one.