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YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...the number of the day is pronounced but not written. In the body of the letter, however, the article is written when the name of the month is not mentioned with the day.
• The Inside Address - In a business or formal letter you should give the address of the recipient after your own address. Include the recipient's name, company, address and postal code. Add job title if appropriate. Separate the recipient's name and title with a comma. Double check that you have the correct spelling of the recipient 's name.
The Inside Address is always on the left margin. If an 8 1/2" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope.
• The Greeting - Also called the salutation. The type of salutation depends on your relationship with the recipient. It normally begins with the word "Dear" and always includes the person's last name. Use every resource possible to address your letter to an actual person. If you do not know the name or the sex of of your reciever address it to Dear Madam/Sir (or Dear Sales Manager or Dear Human Resources Director). As a general rule the greeting in a business letter ends in a colon (US style). It is also acceptable to use a comma (UK style).
• The Subject Line (optional) - Its inclusion can help the recipient in dealing successfully with the aims of your...

...Business Letter
Contributors:
13-BBA.H-FM-70
13-BBA.H-FM-71
13-BBA.H-FM-72
13-BBA.H-FM-73
13-BBA.H-FM-74
13-BBA.H-FM-75
Resource Person: Miss. Syeda Mariam Naqvi
Table of Contents
Definition 3
Parts of Business Letter 3
Heading 3
Inside Address 3
Date 3
Salutation 3
body 4
Complementary close 4
Signature 4
Types of Business Letters 4
Full Block Style 5
Modified Block Style 5
5
Semi Block Style 5
Indented Style 6
Simplified Style 6
Hanging Indented Style 6
Punctuation Styles 6
Open Punctuation Style 7
Standard Punctuation Style 7
Closed Punctuation Style 7
Business Letter
Definition
“It is an exchange of thoughts and ideas in connection in monetary terms with a person or an organization. It is just a letter written for formal and professional purposes.”
Parts of Business Letter
Some of the regularly used parts are given below
Heading
Inside Address
Date
Salutation
Body
Complementary close
Signature
Heading
Heading consists of the name of the firm and the address.
Inside Address
Address consists of address of the firm.
Date
Date consists of the month, the day of the month, and the year.
Salutation
Salutation always starts at the left margin, followed by a colon.
body
Body contains the message. Generally, single spacing should be employed within paragraphs of the letter body. The two most important sentences of the body are the first and the last. The first sentence...

...Formatting a Cover Letter
•
The format for a cover letter is standard business letter format, also called block format.
•
Begin all sections and all paragraphs flush left, not indented.
•
The first section is your identifying information. It is referred to as the heading of the
letter. Include the following in this order: your address, telephone, e-mail address, date.
•
Remember to use the correct date format, for example, January 24, 2010.
•
After the date, skip a line and write the name and address of the person to whom you are
writing. Include the recipient’s official title, such as Mary Smith, Director. This part of a
business letter is called the inside address.
•
After the inside address, skip a line and write the greeting, also called the salutation,
and follow it with a colon. Use titles such as Mr., Ms., or Dr. For example, write Dear
Dr. Hathaway:
•
Skip a line and begin the text of the letter. Do not indent anywhere in the cover letter, but
skip a line between paragraphs.
•
After the last paragraph, skip a line and write the closing, for example, the word Sincerely
followed by a comma. The closings Respectfully and Yours truly are also acceptable. In
Yours truly, the word truly is not capitalized.
•
After the closing, skip four lines and type your full name. Do not use a nickname.
•
In the space between the closing and your typed name, sign your...

...Hercia
Year &amp; Section: BSOA 1-3
Submitted to: Mrs. Jo-Anne Nuestro
Essential Parts of a Business Letter
1. Heading
The heading is the return address of the sender. Many companies use letterhead paper which displays their address and the logo; if you do not use letterhead paper, write the sender's address just below the date.
2. Date
Include the date that you have written or sent the letter just below the letterhead, or above the sender's address if you do not have letterhead paper.
3. Inside Address
This is the address that you are sending your letter to; make sure it is written as completely as possible, and includes titles and names if these are known. This is displayed on the left hand margin of the page, and positioned so that it shows through the window in an envelope.
4. Salutation
Begin the letter with a formal greeting, beginning with the word "Dear" and including the recipient's surname. Always use a title for a business letter, unless you are close friends with the recipient. Using Mr. or Ms. along with a last name is a very professional salutation.
5. Body
A business letter is rarely hand written, and depending on the style of letter you choose, paragraphs may be indented. Leave a blank line between paragraphs, as well as between the body of the letter and the salutation. A line should also be left between the body of...

...Compare British and American business letters
| American Style | British Style |
Heading | According to the format but
usually aligned to the left | The heading is usually placed
in the top right corner of the letter
(sometimes centred) |
Date | October 19, 2005 (month-day-year)
According to the format but usually
aligned to the left two lines below the heading) | 19 October 2005 (day-month-year)
Usually placed directly (or 1 blank line)
below the heading. |
Salutation | Dear Mr./Ms. Smith:
Dear Sir or Madam:
Gentlemen:
After the salutation there is a colon (:) | Dear Mr./Ms. Smith,
Dear Sir or Madam,
Dear Sirs,
After the salutation there is a comma (,) |
Complimentary close | Sincerely,
Sincerely yours,
Yours truly, | Sincerely,
Yours sincerely,
Yours faithfully, |
The format (layout) is the visual organisation of a business letter. You can follow many different formats when you create business letters. Be aware that there are often differences depending upon location. The main business letter formats are:
* Full-Block Style - All the elements are aligned to the left margin and there are no indented lines. This is a standard block-style format that is accepted by most businesses.
* Modified Block Style - The return address, date, closing and signature start just to the right of the center of...

...﻿Nature of Business Letters
A letter is a written message sent to an individual or a group of people (Green and Ripley, 1998). It may either be a business letter or a social letter.
business letter
Is used to transact business. Its tone and style should be formal and business like.
SOCIAL LETTER
Is a friendly letter intended to convey personal messages to the people close to the writer.
AIMS OF BUSINESS LETTERS
Essentially speaking, all business letters are classified as salesletters because no matter what the purpose is, you still sell something to the reader. This can be a service or idea. Hence, selling here as implied by the word business does not only involve monetary considerations but also other factors such as explanations, friendship, goodwill, apologies, acceptance, refusal, suggestion, comments, complaint, invitation, proposal, and others. More than these, they serve as a part of the country’s permanent records, written documents, and written contracts.
Effective Business Letters
A business letter is not effective if it is impersonal, longwinded, and difficult to understand; when the writer utilizes overused, trite phrases and expressions, and an over-formal approach; when one or more of the following elements considered essential for standard business...

...﻿FORMAL LETTERS
Instructions
1. Choose formal 8 1/2-by-11 inch stationery with a matching envelope. The paper should be a neutral color such as white, cream or beige. Avoid stationery with bright colors or distracting graphic elements. If the letter is for businesses purposes, use company letterhead.
2. Include your return address in the top-right corner of the letter. Add the recipient's address on the left of the page just below the return address.
3. Skip two lines and write the date. Be sure to spell out the month. Always avoid abbreviations in a formal letter.
4. Skip two lines and begin the letter with an appropriate greeting. Include the name of the recipient if possible. If you are unable to determine the name, direct the letter to "Sir or Madam." Be sure to include the correct title in the salutation (such as Mr., Mrs., Miss, Ms. or Dr.). If the recipient is a woman and you are not sure how she likes to be addressed, use the neutral title "Ms."
5. Skip two lines and write the introduction. The initial paragraph should state the purpose of the letter, whether to inquire about a job, file a complaint or request information. Do not be vague. The recipient should not have to guess at the meaning of your letter. This is also the place to introduce yourself if the recipient does not know who you are.
6. Write the main body of the...

...technology. Who is our competition what services do they provide that we don’t and how do they market them. This information would provide the company with a strategic target market.
How would you sell into each new opportunity you identified? What sales approach or customer interface strategy would you use?
Based on the above data collection the sales force could identify which customers to go after first. Our sales approach would be “one stop shopping”, not only can we consult you on better practices, we have a team to implement them. Just think of the time and money your company would save, purchasing would only have to cut one PO, your staff would only have to deal with one company. We could provide services for your company that would allow you to cut your overhead, bottom line savings would be enormous across the board.
I would have international sales meetings, combining all sales personal from each company. I would split them up in cross functional workshops to strategize and gain an insight of what works in their marketplace with their customers and how, why, where and when. Cross the board training would have to be a must, each sales personal would have to learn as much as they could about the others business. Sales people would have to engage in workshops that promote trust between each other, “Only when salespeople trust and respect each other can they...