Greenpeace is running ads in major transportation hubs around the world featuring an image of a depressed Santa Claus alongside the words, “The North Pole is melting. You’d better believe it.”

The photo above, taken at a London underground station, encourages people to donate £3 to the charity, “To help save the Arctic and get a message from Santa.” [mediachecker->he looks like a disheveled Castro the morning after..]

However, just like Father Christmas, the claim that the North Pole is melting is a complete myth.

From summer 2012 to summer 2013, the Arctic ice sheet increased by an area of 533,000 square miles, a rise of 29 per cent.

NASA imagery released earlier this year illustrated how, at the height of summer, an ice sheet more than half the size of Europe stretched from Canada to Russia.

This followed claims by scientists back in 2007, reported by the BBC, that the Arctic would be “ice free” by the summer of 2013.

Arctic ice increased 29% from summer 2012 to 2013 (Image: NASA).

The slogan, “The North Pole is melting. You’d better believe it,” seems almost like a threat. Enforced belief in such a premise is apparently necessary because the actual facts suggest the opposite is true.

This is yet another example of how the global warming alarmist camp is forced to rely on propaganda designed to manipulate people on an emotional level, where contrived perception takes precedence over reality.

As empirical scientific evidence increasingly confirms that man-made CO2 emissions do not cause any significant global warming and in fact that the Earth is currently in one of its most environmentally stable phases for centuries, the desperation of the climate change industry will continue to reveal itself in increasingly bizarre ways.

The claim that the North Pole is melting holds about as much weight as ManBearPig Al Gore’s implication that polar bears are drowning because of global warming.