Growing International Student Numbers Through Data-Driven Marketing

Global student mobility has been steadily growing over the past decade, and according to OECD’s recent findings, shows no signs of declining any time soon. With the OECD’s Education at a Glance 2015 report forecasting international student mobility to nearly double to 8.5 million students by 2025, it comes as no surprise that international student recruitment has become central to many universities strategic business plans for the future. Through a focus on student insights, digital marketing and a future focused outlook UWA is aiming to boost international student numbers from 20 per cent, to 30 per cent in the coming year.