The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on PR strategy, starting with "Rebooting PR for the Digital-First Era" from the LMA Mid-Atlantic Region.

1. Rebooting PR for the Digital-First Era

The shift from print media to online has been a challenge for all industries in the past several years, but the digital PR shift for law firms is even trickier. Get some fresh PR tips for law firms from LMA Mid-Atlantic.

2. Is Litigation Public Relations Privileged?

With the increase of social media accounts being used by lawyers, there are many lines that are being blurred when it comes to litigation public relations efforts. Read more about the dos and don'ts from New York Law Journal.

3. PR People Aren't Defense Lawyers

There has long been the debate across industries on whether every person, or company, is entitled to public relations representation. Hear varying perspectives from some of the world's most popular individuals in PR. Read more from PR Week.

4. Public Relations Strategies Revealed in New Book "Prelude to Pitch"

For small or solo-firm legal professionals, a new book by PR expert Vanessa Abron may just be the resource to take your practice from good to great. Read more, and listen to the radio segment from WGN Radio.

5. It's Time to Integrate Your Public Relations and Digital Marketing Teams

Regardless of industry, merging the public relations and digital marketing departments may be the best route for a business's success. This tactic will help align a firm's PR and marketing efforts with a digital-first approach. Read more fromForbes.