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Saturday, October 17, 2015

The Mercury Prize shortlist has been announced, which we'll get to a moment. But first, to celebrate the now-defunct communications company who give the name to the prize, here's a lovely video showing how they cared for their customers until they flogged them to Deutsche Telekom for about seven million quid:

So, here's the shortlist in the year that is already being called "sorry, Wolf Alice, we think it's time for one of those years the outsiders win in order to keep it exciting":

The Vaccines haven't been nominated, you'll note, but they're not bothered at all, oh no. No. Not. Remotely. Bothered. In fact, they're so not bothered, they're making sure everyone knows how unbothered they are:

Speaking to NME, [Justin Hayward] Young said: "We've never been nominated so we never expect to be."

To be frank, I'm not sure there's anything more Kentish Town/Pizza East than describing your fans as "our demographic", but let's set that aside.

I'm more curious about "cafetiere-drinking" - as opposed to what? Is it better to use a Nespresso machine? Do Vaccine fans only drink instant? It's a surprising insult.

Perhaps "pushing 30s, Kings College history graduate, mates-with-Mumford, relocating to a loft in New York Chinatown" might have been a more succinct way of summing up a typical Mercury Music Award target, although that may be a little close to home for Young.

What's really confusing, though, is why - if the 6Music listener isn't their demographic - why the band played live on 6Music to launch the album, and providing the network with exclusive first plats of other tracks. Perhaps they had yet to discover the delights of Aeropress at that point.