Spied:2012 BMW 3 series sedan

This is a discussion on Spied:2012 BMW 3 series sedan within The International Automotive Scene, part of the BHP Worldwide category; I do not mind the design. However it lacks the aggression. I think they will have problem selling the 50:50 ...

There is nothing wrong with the design as such. But then, there is nothing exciting as well. When the 5-series came I thought ‘it does not look menacing like the previous 5, nor have the design edge, but it looked decent and gave a sense of maturity. But looking at the 1 and 3 designs, there is only one word I can think of – uninspiring. These are just my personal thoughts, and designs especially will create divided opinions.

I have great admiration for BMW – for their driving dynamics, and for the way they forced Mercedes and Audi to raise the bar. But at this moment, I feel they are losing the design game to the same competitors. Especially with Merc, who is getting closer to the BMW traits with some well sorted out cars – and that too without losing their traditional strengths!