Welcome to the Campaign for Wool

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year, The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. Take a look at the highlights from Wool Week 2014.

Want the chance to win $1000 to spend at one of the Campaign for Wool’s amazing retail partners? Of course you do, and entering is easy!

To celebrate our love for the wonderfully natural, biodegradable and renewable fibre, wool, we have teamed up with premium Australian brands and are asking you to surround yourself with wool. Continue reading →

Sydney’s newest premium shopping mall is getting a woolly take over as it joins in the Wool Week Australia celebrations. Macquarie Centre will take centre stage as it plays host to 40 unique crafted sheep sculptures, a magnificent giant wool installation and most importantly a special shopping night May 21 from 5pm in the name of wool. Continue reading →

Australia is getting ready to celebrate Wool Week, with activities taking place May 18-24. But, as the home of the Merino sheep, celebrations in support of the global Campaign for Wool will take place throughout the entire month of May.

Eve Cavell is a knitwear designer and illustrator based in the UK. Cavell designs collections that explore the shape, structure and texture of knit, allowing for the exploration of new materials and methods. Finding inspiration within her illustrations, stories can be

Eve Cavell is a knitwear designer and illustrator based in the UK. Cavell designs collections that explore the shape, structure and texture of knit, allowing for the exploration of new materials and methods. Finding inspiration within her illustrations, stories can be

Campaign for Wool New Zealand set themselves a task to create a woolly movement during Wool Week this year with their #WEARWOOLYOURWAY social campaign. From pulling on your favourite wool sweater or curling up under a family heirloom blanket to

#WEARWOOLYOURWAY – What ways do YOU wear wool? Campaign for Wool New Zealand is set to create a woolly movement this year during Wool Week with their #WEARWOOLYOURWAY social campaign. From pulling on your favourite wool sweater to curling up