Adidas Originals France & Nadim33/Casabey go way back , for years now we collaborated on various brand/trade/research marketing projects .

Casabey was asked to create from a very minimalist pitch , the whole imagery & graphic identity of the re release of the iconic 70’s sneaker : The Adidas Americana .

I’ve pitched one of my favorite illustrator Alexis » Tyrsa » Taïeb , a young parisian , indie & hungy like me :) and 3 months later , the visuals are displayed all around France in a selection of prenium retails shops .