Google AdWords Course, Dublin – A Results Focus

GOOGLE ADWORDS LETS YOU ACCESS MORE BUYERS WHO SELF QUALIFY BY THEIR SEARCH QUERY

Thur. 9 Apr’15

FEE: €295

DURATION: Half-day, 9.15am – 12.30pm

VENUE: PraxisNow, Sandyford, DUBLIN

WHO IS IT FOR?

Owners of the digital marketing budget and anyone who helps them to spend it! So many search advertisers use AdWords incorrectly and end up spending significant amounts on search advertising each month without being able to justify it. This one mornig will not just teach you the mechanics of setting up and structuring your AdWords PPC campaigns, it will teach how how to optimise it by focusing on prospective customers who can actually convert rather than those who kick tyres!

FORMAT & DOCUMENTATION:

This one morning course is an interactive workshop featuring live demonstrations, supported with slides and interactive discussion. A download link for supporting slides and other reference materials used during the workshop will be emailed to participants after the course.

GOOGLE ADWORDS CRASH COURSE IN PAY-PER-CLICK ADVERTISING

Advertising on Google’s Search Engine Results Pages (SERPs) can be extremely expensive and dangerous for companies who jump straight in! For those who avoid this temptation, PraxisNow’s crash course in Google AdWords is the ideal starting point to get your campaign up and running with minimum fuss and more importantly, profitably.

The most successful AdWords campaigns are those which balance Cost per Click with Google’s “Quality Score”. Quality Score is Google’s measure on a scale of 1 – 10 of how relevant it thinks your PPC targeting is. A low quality score results in higher costs per click. A higher quality score results in lower costs per click. But your goal isn’t necessarily to score 10 all the time!

AdWords offers you instantaneous presence on the search results pages. Unlike SEO which is a slower burn, AdWords PPC advertising not only gives you this immediate presence, but there is no limit to the number of “keywords” you can target; that may be ten only or a million keywords if you could identify them. The real key to unlocking AdWords is to identify the keywords that deliver conversions for you.

REGISTRATION:

If you would like to register more than one participant, please enter all names on the same line above separated by commas.

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Price:395,00 €

If you wish to avail of the special two person rate of €250 each, please just register as normal here and close your browser window when you reach PayPal.

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CANCELLATION POLICY: Should you need to cancel you place on a pre-booked course, PraxisNow will issue a full refund up to two weeks in advance of your cancellation. Please note that refunds cannot be issued should you cancel within two weeks of the commencement date of the course for which you have registered. If you are unable to attend, you may either nominate a replacement participant or you may transfer to a future scheduled programme provided it occurs within six months of your cancellation date.