As a platform AdWords is always developing, most visibly through the launch of different types of ad extensions. From long-time stalwarts like sitelinks to alphas and betas that may never see the light of day, there’s plenty on offer. This post looks at one newer extension available to advertisers: Price Extensions. Desktop Mobile Price Extensions have been around for a while, and were originally known as Table Extensions. Initially a mobile format, they allow advertisers to call out specific products…

According to a recent study carried out by Google, consumers are “seeking local information, searching for answers with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions.” The research was carried out in partnership with Ipsos OTX MediaCT who interviewed 5,013 adults between the age of 18-64 about their internet usage on a mobile device. The interviewees were asked a variety of questions around device usage, mobile search, web and commerce behavior and mobile…