Seahawks RB Marshawn Lynch stars in new ‘Madden 25′ ad

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Marshawn Lynch Sr. wanted nothing more than to make his son into an elite NFL running back. So he put his son through a strenuous training program that included running through wild bears, navigating flaming tire drills and squatting entire squat racks.

Marshawn Lynch. (AP Photo)

“That’s that Beast Mode right there!” the senior Lynch yelled out to little Marshawn.

Wait, what? What the heck is going on here?

Oh, sorry, we should have clarified — this is all according to the newest commercial for Electronic Arts’ upcoming “Madden 25″ video game. The ad features Seahawks and Texans running backs Marshawn Lynch and Arian Foster dressed as their own fictional fathers and getting their “sons” ready for pro football.

“The ’80s,” the spot’s voice-over begins. “Upon playing ‘Madden’ for the first time, Darian Foster and Marshawn Lynch Sr. start an epic rivalry that will shape football in the modern era. They realize if they raise sons to be elite NFL running backs, they can use them to school each other in ‘Madden.’ A unique and highly unorthodox conditioning program becomes the crux of their training. Today, the sons have become the offensive threats of their fathers’ dreams, spinning and juking their way to ‘Madden’ domination.”