And it’s not just phones that are making Asda a technical hub. The retailer has also begun selling Augmented Reality Zappar T-shirts.

Download the free Zappar app from Google Play or the Apple App Store, point your smartphone or tablet at one of the seven different design T-shirts and watch as the logo comes to life.

Okay, so AR T-shirts, and smartphones that came out last year might not stop you from shopping at more dedicated technology outfits, but there’s certainly more to Asda than cheap socks and pasta sauces.