While Nurulize isn’t a household name like Crytek, Epic Games, Unity. Atom View and Nu Design aren’t as recognizable as Cryengine, Unity or Unreal Engine. Yet, this rising software developer believes it created a content creation engine which will improve the way content creators port their creations into conventional and new mediums. At the opening day of Siggraph, Nurulize launched Atom View and Nu Design, tools designed to accelerate the workflow and usage of the same digital assets in off-line post-production and real-time rendering. While it sounds like search for the holy grail of content creation, Hollywood experienced quite the revolution over the past couple