Digital Marketing

Every year by this time our social media feeds start to fill up with Halloween adverts, campaigns, and promotions. 2017 has seen video promotions ascend as the best tool of communication on every social media channel. Here is a list of spooky tales that Brands had to tell this year and we clearly have few hands-down Top 5 winners for the spookiest videos 2017. Bite Sized Horrors by Mars Incorporated This 2 minute long adverts from Mars candy bars brand…

Most of the marketing all around us are sometimes too repetitive, dull, awful and even seems more like pandering than an art as it should be. It seems like the creative element associated with the marketing field is closer to its dying days. This eroding trend in marketing has been interrupted by Guerrilla Marketing, this type of marketing relies on creativity instead of cash. Guerrilla marketing is an individualistically creative and disruptive way to advertise a product or a service.…

Well, going with the season. Autumn is, and so is Social media. With over 2.5 Billion active social media users, social media is definitely the ‘trending media’! Did you come across something amazing on Facebook and shared with 10 of your friends? Well, be assured that you have now become a part of the virality of the information which you recently shared because that is what is trending. Our attention span has come down to 8 seconds, each day user’s…

In the earlier blog, we discussed various digital marketing channels that best suits your business. In this blog we will look at social media marketing in detail, we will discover social media tools in depth and find what is trending and what it needs for your business to take the best out of social media. Now to understand Social Media Marketing, we must first understand what Social Media is. What is social media? We use the term Social Media a…

It is said that challenges change you and makes you stronger. With digital marketing, this formula of life don’t alter. This massive platform, ever-growing data, and affordability of Digital Marketing make it a highly competitive area for the marketers. As new markets and new opportunities open up, new challenges are not far behind. Every other day a new marketing tool is made available or there is a new social media site that needs attention, what is trending today might not…

In our earlier blog on Digital Marketing, we instilled the fact that how digital platform is transforming every branding and marketing tales and that it is important for all brands and businesses to establish and maintain a very strong online presence. With the advent of the internet, the business and marketing landscape has changed drastically and marketers are now routing their strategies through various digital channels. But unlike traditional way of marketing, Digital Marketing is a continuously changing industry because…

The age of information has lived up to its hyperbole by the internet providing information at light speed, and with the advent of smartphones, people have access to internet anytime and everywhere. In fact, Google has 3.5 billion searches per day! Therefore people are certainly looking for the products or services that your company is offering in the various sites that internet offers, creating a great platform to market your product and services digitally. The term Digital Marketing can be…

Kochi, 21-03-2016 76 Degrees East takes pride in becoming the new partner of one of the largest lifestyle mall in Kochi in Digital Marketing activities. The company is looking forward to inculcate its unique concept of interactive branding in helping Oberon move in the new age of Digital world. Adarsh Suresh, COO of 76 Degrees East says: “We love helping business to win a world shaped by digital innovation. We are joining hands with Oberon Mall to help them speak…

If you are a business owner, you must be aware that digital marketing is one of the most cost effective channel for your Business. Many small businesses have invested in digital marketing and benefited from it. Digital marketing is similar to the traditional marketing, in which your products or services are marketed over the internet using various digital media channels. Being promoted over the internet, it allows the businesses or marketers to assess their marketing strategies. They can know who…

When compared to the cost of traditional marketing, the digital marketing is cheaper, cost effective and you can take your business to a wider audience quickly. This has led to the rapid growth of digital media marketing. Traditional marketing methods include advertisement in newspapers, Television commercials, radio broadcasts, billboards, brochures etc.