A Nike Facebook and Twitter post featuring Tiger Woods and the caption "Winning takes care of everything" has drawn criticism for perceived insensitivity about Woods' divorce. Woods became the world's No. 1 ranked golfer on Monday after his win at Ba...

It looks like Tiger Woods has decided to give Twitter a try. On Wednesday morning, the pro golfer sent out a tweet reading, “What’s up everyone. Finally decided to try out twitter!” Although Woods’s first tweet technically happened way back in June 2...

Game-maker Electronic Arts (EA) is selling a big chunk of its iPhone game library for just $0.99 per game for the next 48 hours -- a steep discount for many of its titles which include Madden NFL 2010, FIFA 10 and SimCity. Not all of EA's games are o...

The promise of virtual currency has proved an effective way to get users to engage with their friends in social games like FarmVille and Mafia Wars. Now, Tiger Woods PGA Tour Online – the web-based version of the popular console game from Electronic ...

It certainly was a diverse week in the social media sphere, with the the iPhone OS 4.0 reveal, Digg's CEO shakeup, Tiger Woods's new commercial and the Baja California, earthquake's coverage on Twitter and YouTube. And, as if the aftershocks from the...

As Tiger Woods prepares for his return to professional golf on Thursday at The Masters, longtime sponsor Nike has created a new ad featuring the voice of the golfer's late father, Earl Woods. The ad, titled "Earl and Tiger" manages to say a lot about...

Tiger Woods is hosting his first news conference since returning to golf this afternoon at 2 p.m. ET, and CBS News and Ustream are teaming up to offer a live video feed of the event. Tiger announced last month that he'd be returning to the sport and ...

Tiger Woods will compete in the 2010 Masters tournament next month, returning to golf from his five-month hiatus. If you want to see him play, you'll be able to do so in a new way: Comcast will stream live video of the Masters in addition to its trad...

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof...

Do you frequently make bad-decision texts -- the kind of texts that likely show up on Texts From Last Night? Well, then, you should probably download TigerText, a new iPhone app that will let you delete those digital mistakes from another person's ph...

The web took a collective 15-minute pause this morning as Tiger Woods made his first public statement since becoming engulfed in scandal back in November. Ustream is the first in with numbers from the event, as it tells us that its live stream drew 6...

If you were waiting for the next huge online video event, this is it. Tiger Woods is set to break his silence on Friday morning with a press conference that will be broadcast live at 11 a.m. ET on Ustream, via the company’s partner CBS News. News of ...

Jalen Rose is a former 13-year NBA star and current ESPN sports analyst but may be best known for being a member of the famous University of Michigan Fab Five. Let me start off by saying I don’t play golf, but I do watch and I am a big fan of the spo...

Tiger Woods has lost a number of sponsorships since he became engulfed in scandal more than a month ago. However, one of his biggest sponsors -- Electronic Arts -- who publishes a game every year bearing the golfer’s name, has issued a statement to s...

Update: Tiger Woods has also just announced on his website that he's "taking a hiatus from golf" and says that it "may not be possible to repair the damage I've done, but I want to do my best to try." The revelations and allegations about Tiger Woods...

Although Tiger Woods has released a statement about his "transgressions" and asked for privacy, the media frenzy around the car accident and his alleged infidelities continues to swell. As if that's not bad enough, Spirit Airlines has come out with a...

For the past six days, much of the world has been riveted by the fallout from the Thanksgiving car accident of Tiger Woods. The story has been driven in large part by the online tabloid media and the all-knowing eyes of TMZ, who has speculated about ...

World champion golfer and sports icon Tiger Woods is in serious condition after his car crashed into a fire hydrant and a tree near his home in Isleworth, Florida. The Orlando Sentinel reports that Woods hit the hydrant with his 2009 Escalade after p...

It’s a big weekend for golf fans: the last major of the year, the PGA Championship. For those of us stuck at work today and tomorrow, the PGA has launched a fantastic live video stream, complete with Twitter, Facebook, and MySpace integration. Simila...

Part of Electronic Arts’ success has been due to a legion of devoted fans who buy a new version of popular titles like Madden and NBA Live every year. However, that audience might be waning, as EA’s growth has slowed in recent times for a number of r...

Due to an injury, the PGA Tour has been without its biggest star since last year’s US Open, and as Tiger Woods finally returns to action this week, the organization is making sure to get as much mileage out of it as possible. Not surprisingly, they’r...

It's fun when you see major companies really begin to understand the nature and cultural ins ands outs of your particular subculture. Despite the fact that YouTube has grown over the last couple years and is a little large to be called a subculture, ...

It’s rare that I get to talk about my favorite pastime on Mashable, but when it’s also an opportunity to talk about a cool new feature on one of my favorite web sites, I’ll indulge. In case you missed it, a few minutes ago Tiger Woods concluded one o...

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