Wednesday, August 19, 2015

Applying to an Art Gallery

I am interested in having my series "Prairie Whispers" tour across Canada, so I am seeking gallery exhibitions. The gallery that I have sent a proposal to is booking shows for 2017 - 2018.

I like to have a professional gallery exhibition once a year. Usually the gallery has a deadline for submissions. Make sure to get your proposal in on time.

First I research the gallery to see if my paintings would be a good match. I need to know the size of the gallery space and how many paintings I would require for a proper showing.

If it is a public gallery, then they usually have a budget to help the artist with expenses. Some will help pay for shipping (one way or both), plus give the artist an honorarium or CARFAC fee. These are important elements to clear up beforehand, so you know what costs are involved.

Now back to the proposal. I include a cover letter describing my intent for the exhibition. Next I send an updated bio or CV, which I usually have on hand, but sometimes needs updating. I make a list of the artwork that I would be showing, with dimensions and pricing. These documents all get printed to paper. Then I save them as a pdf and along with the images are burned onto a DVD.

I design and print a label for the DVD cover, using my artwork. Then I assemble the hard copy package. Using a clean folder, I include all of the above, plus a business card and copies of any newspaper clippings that are relevant.

The whole package is mailed to the gallery. I then send them an email to let them know that it is on it's way. I also will give the gallery a follow-up call in a couple weeks just to make sure the package arrived safely.

Sounds like a lot of work? It is, but well worth it in the end.How do you prepare for a gallery show?