To start, and to have a common vocabulary, we should set down a few basic communication model parameters:

Realtime versus Asynchronous.

One to one vs One to Many or even Many to Many

Closed vs Open

Realtime is the discussion we have at the breakfast table, or when we trashtalk our opponents inside a videogame, in a meeting, over the phone or even text or video chats. The key element is that it happens in real time, attendance is perceived and people generally consider it rude if you make them wait for an answer too long.

Asynchronous communication is much more robust in regard to time constraints. In olden times, we simply knew that the messenger pigeon will take a while to deliver that missive to the King, so we waited. Letters took their time, and it was acknowledged that the recipient will then need time and effort to compose a proper answer.

One to One is a discussion with just two participants. That can be realtime (a phone call) or asynchronous (a letter).

One to Many used to be the prerogative of official proclamations, public speeches and, later, newspapers and radio or tv broadcasts.

Many to Many is something that we have quite a lot today on the Internet. A group of people communicating within itself, or with another group of people. Sometimes in there, you have a few separate one‐to‐one conversations. Sometimes everyone is listening to just one person, sometimes everyone is broadcasting at once while no one listens.

Closed communications strive to be private — no one outside the elected circle may listen in — or they may listen in, but they are not allowed to participate.

Open on the other hand is there for all to see, hear and join.

And on top of those models, we have the selectors by which people decide which communications they want to see or even participate in:

Serendipitous discovery

by topic

by curator

Serendipitous discovery of new topics, persons and discussions is something that is, in my mind, incredibly important these days. We need to be exposed to ideas and persons we wouldn’t have thought of otherwise. We often don’t know that we were missing an idea or something before we actually found it. I cannot search for unknown unknowns.

What I can look for are topics: Show me articles about that car I plan to buy. Or I’m looking for a place to discuss my new favorite game. Systems that make it easy for me to find those topics are helpful — but they tend to keep me in that bubble, I don’t often learn about things outside that topic.

Human Curators of content are incredibly important. Malcolm Gladwell calls them "Mavens" — a group of people that hunt out information about things and then strive to educate people about those. These curators are often very similar to a discovery by topic, because they usually have a theme, a thing that they are mostly interested in. But not exclusively so. Everyone has side hobbies, interests that are not obvious, and these make their way into the communication stream of a curator too.

Finally, we need to look at the different bits of communication and who owns them: This is less interesting in a face to face conversation in a room, without any technical tools, but gets really important very fast if you do things over the Internet.

Take this blog article here. It is written by me, posted on my Blog. I wholly own and control it — I can delete it if I want to, I can edit and revise it.

I also control the comments that are submitted on this Blog. If you have something to say about this and want to correct me, you can submit a comment here, that everyone will then be able to read.

But I will still own the comment in some sense — I will be able to hide it, delete it, even completely ban you from ever commenting again. Heck, WordPress even allows me to edit the comment, putting words into your mouths that you have never intended to write!

(I could have a variety of reasons to do so: I found what was written offensive. Or deemed it to be just not helpful for the discussion I wanted to have. Or I just don’t like the commentator. Some of these reasons can be completely legitimate, some are somewhat to very hostile)

If you want to assure ownership of your writing, you will have to do so on your own Blogpage. You could write an article of your own, pointing at mine and say whatever you want to say and I could not immediately delete it.

Different communication systems handle this ownership differently — Twitter, Mastodon and similar systems don’t know any post‐comment separation. Everything is a post, and every post fully belongs to the person who made it. That has upsides (as no one can maliciously remove your contribution) but also downsides (no one can easily take stewardship of a discussion, not even with the noblest of intents)

Lastly, there are some concerns about safety: Sadly, there will always be people who use communication systems to harass others. They could use technology to stalk people, flood their screens with hateful messages or simply spread rumors and lies about them. A good system will need a few tools to address that:

mute a person (prevent them from talking to you. They can still see your content, but are unable to show up on your screen)

block a person (same as muting, but they will also be unable to see your content)

throw someone out of the whole communication network (they cannot interact with anyone on this system anymore, at all.)

Not all of these tools should be in everyone’s hands (I should be able to decide that someone cannot see my things anymore, but a complete ban needs a higher and accountable authority), and not all of these need to be applied for a lifetime — sometimes it is sufficient to mute someone on just this one conversation, or for just a month. Sometimes people learn after a ban and come back as a better person.

So, having set down some definitions and ideas, how does all that relate to what I expect from a system that allows me to interact with others on a daily basis?

In case you haven’t noticed — I love the serendipity aspect of the Internet. It is a machine that keeps showing me new and exciting things and people.

I also am more interested in persons than topics — so I have a greater need to follow those, instead of just subscribing to car‐news and roleplaying games.

Even if everyone comes with the very best intentions — moderation of a discussion is important. And I prefer if those moderation powers come in very small packages, limiting the scope of the moderation to just certain parts. If not, this can quickly sour a whole community if things go wrong.

I believe in ambient findability. That means that it should always be easy to see the whole discussion, and where they branch off. Threaded views are key for this.

Text — I love memes. Really. Communicating ideas and feelings with bits of moving pictures is a great thing. And I love gorgeous photography or a well‐made video. But to convey complex ideas, Text is still the best carrier. Sure, make it illustrated and hyperlinked text, where you can look up related information. But due to so many restrictions (screen size, disabilities, can’t have audio on because I’m in a quiet place, I just don’t have the bandwith because #Neuland)

Lastly, and this has nothing to do with the things I outlined above, whatever system we use to build our social media stream with, it should be as open, portable and vendor‐lockin‐free as possible. Because we learned the hard way what happens otherwise…

I do love participating in social media. It was around 1994 when MiGri introduced me to the world of BBSes, the Fido net and everything online. To be honest, I haven’t regretted a single thing from that.

At some point, I ran my own BBS, I joined Usenet, installed AOL and CompuServe until was I actually able to get a „real“ dialup account at Hamburg University, and spent countless nights on IRC and online RPGs.

The upside of all this was always the same: Technology connected me to new topics and interesting people. That is what the Internet and especially Social Media is for me: A tool to get me introduced to new things and people.

Of course, I also want to use technology to stay in contact with them, but once I am connected to someone, life will.. find a way. Really, staying connected to someone is not what I need a particular tool for. If all fails, I’ll have their email address or a phone number.

But having conversations in a place that ensures that new voices will join that conversation regularly, especially new voices that are somehow still vetted to not be too obnoxious or disrupting, that is the true magic of the internet.

And for a good while, Google+ was the place that did that for me. I don’t know quite how this worked, but it did — whenever an interesting conversation happened, new faces popped up, and a click link on their profile let me know if they were also interesting.

(I realize I’m writing this in the past tense, even though the system will stay online for another 10 months from now. Well, write for the future, they say.)

The fact that the system never pretended to join „friends“ with each other, and adding someone to their circle was a decidedly one‐way action, ensured that your circle of acquaintances grew steadily. One could always decide to publish certain posts to only certain circles, but if you posted public, it was just that — a way to engage with a wide net of possibly unknown people.

At the same time, it was possible to keep a semblance of control over who appeared within your own comments. You could moderate the comments or even ban too obnoxious persons from your interactions.

And now the hunt is on, to find a similar platform that does the same for me and my peeps. And as we learned, we are looking for a very specific feature set:

The basics:

Safety (don’t open me to lawsuits, don’t put me in danger of malware or bad people)

privacy (don’t expose my data without my consent)

„it should just work“

The socials

built for serendipity, so focus on public or at least semi‐public interactions

be abuse‐aware: Allow moderation, banning and the like.

The nitty‐gritty

don’t have a complicated backend that I need to learn to post or moderate

discussions attached to a post are good, nay, mandatory

threaded discussions are even better

emphasise on text. It can be rich‐text, it can involve pictures and videos, but text is still where discussions happen.