When you are planning to buy an item or product, a common gesture done by most consumers is to ask their friend or family members for opinion about a given product before buying to generate information.This applies for all type of products,whether it be appliances,clothing, or any other items. Anyone wants to gain more information about a certain product before they go on to pay for it. same thing applicable for online product reviews are the best tool that online shoppers can use to help them out in finding the best product out there.

If you have tried online shopping before, you probably have noticed a star rating provided next to each product as you are browsing through your possible options. Although not all online shops offer this feature, most of them do and you have to take advantage of this feature. In most cases, those ratings provide direct link to online product reviews that you can read to gather information about a product and learn what others’ opinion of the product is.

Although these reviews provide valuable information about a certain product, you must not take 100 percent of the information as it is. Most of the reviews written for products found online are legitimate, such that they are written by industry experts who have tested the product or consumers who bought and have tried it. You need to be wary about fake reviews though that were written with product promotion as its hidden agenda. These types of reviews provide positive assessment of the website and serve to shadow the negative features just to convince buyers to purchase it. It is therefore important to have an idea of what to look for in a given product before heading out to do your online shopping.

Although they are of help, star ratings placed next to the product do not offer anything. You can be more confident with reviews written by actual users or consumers of the product. It will provide a more realistic and effective insight into the product, especially issues concerning user functionality. Going back to the above statement, knowing what your needs are and specific characteristics that you want, reviews you read can potentially impact your buying information based on your buying priorities and intended use. You have to admit it; product descriptions provided in online shops do not offer much, so these online product reviews should be generated to the fullest.

To conclude, online product reviews enable the consumer to identify the advantages and disadvantages of buying a certain product. Hence, many online merchants have invested on the business of writing reviews knowing how much it affects the buying decision of certain individuals. Indeed, they double as a promotional or marketing strategy knowing that consumers rely on the validity of information provided to ensure that they have made a great choice.

Hello, in this article I will tell you about my first experience with offline marketing online products.

Maybe you already are an online marketer or perhaps you’re interested in becoming one? What you should know anyhow, if you don’t already know this, is that there are a variety of effective ways to promote online products other than sitting inside with your computer posting links on Twitter or Facebook.

I thought it would be interesting to go outside and meet people on the street, in shopping centers or any other random place, and just simply talk to them about being an online marketer. I wasn’t sure how to go about it at first but I finally dared to dive in and embrace the challenge. I’m not sorry! Some people seemed genuinely interested and others probably didn’t even take me seriously at all. One guy was even downright rude, like I was annoying him by breathing his air or something, so you really have to be able to handle all sorts of reactions.

Anyway, the hours literally flew and for the most I had lots of fun talking to people about online marketing and what it’s all about. Surprisingly few knew anything at all about what it is; only 1 out of 20 perhaps had a clue to what I was talking about. So I feel like I have at least spread the word around a bit.

It gave me a challenge to try to explain in a simple fashion to not scare off potential customers with too much information at once. There’s a huge amount of info on the topic so the key is to try to keep it as simple as possible. My goal was and is to spike the interest of them becoming online marketers themselves, since the product I’m promoting in fact is an online marketing training program. So plant the seed and if it grows that’s great, if it doesn’t… well you can’t force it! You’ll just have to improve your skills.

At first it was difficult because I wasn’t sure where to start or exactly what to say, but as I talked to more and more people I felt more relaxed and words started flowing easier after repeating myself 50 times. I had printed out some business cards and flyers on forehand and they came in very handy. I found it a lot easier if I had something to presents while giving my little speech. It also seemed to make people more interested in what I had to say.

By the end of the day I had hung up 5 flyers with tags you can rip off at the bottom, had talked to maybe 50-60 people and handed out lots of business cards. I call that success, and even though perhaps only one or two of those 50-60 people I talked to buy the products, that’s money in the bank and the word is out. People like to talk and may pass the information on to someone else who in fact is interested.

So this was kind of like my test drive just to see if the effort could amount to something. The next place I feel may be a big hit is the University. Lots of students who would love to make some extra cash. Think I’ll give them a hand!

This is only one way of marketing online products offline; In the future I’ll be trying out more ways to “offline market” online products, and perhaps I’ll even get creative and think of some more methods along the way!

If you are looking for ideas for online products then this will help you. I am going to give you some ideas for products that you can create online that will be profitable.

Software

If you have some skills in developing software then this is a hugely popular and profitable type of online product. Everyone likes and wants software that is going to make their life easier and save them time or money. Developing software for these purposes can generate huge amounts of income providing you have done your market research and you already know that people are looking for that kind of software.

Some people sell software but they actually outsource the task and hire someone else to do the software development. If you decide to do this you just need to make sure that you have fully understood what the terms will be for that software and what kind of support you would get to fix any bugs that might become uncovered.

Membership sites

People love to be part of a community and therefore membership sites are quite popular. If you are able to provide a membership site for a targeted group of people and produce high-quality help and advice on a regular basis then you will find that you are able to generate a good recurring income.

Your membership could be an ongoing one if you have enough material to keep adding to it or it could be for a fixed period of time such as a one year long membership.

Information products

Everybody is looking for information when they go online and if you are able to package that in an easy to understand format then people will pay for that information. Information can be sold in many different formats such as written, audio or video.

You can also add coaching as an additional source of income whereby you help people and give feedback to people to help them implement specific information and help.

Resources

Another idea for popular online products is to provide some kind of resource for people to use. This could be graphics that they can use in their own business for example. Here are some more ideas of resources that you can provide:

articles

training programs

private label rights material

advertising banners

video presentations

There are plenty of ideas for online products and provided you have done the research to make sure you have targeted customers then you should find it profitable. One of the most important things is that you actually enjoy what you are doing as you will find it far easier to produce the products.