History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

In the 1990s, everything changed for marketers. With the popular rise in computer usage and, most significantly, the dot-com bubble, marketers shifted focus from traditional mediums like television, print media, and direct mailing to their online equivalents.

In 1895, the original content marketer John Deere published ‘The Furrow,’ a magazine for farmers. In hopes of being a resource to his customers, the content was educational, teaching farmers how to be better business owners.

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