Our Science

Behind all this passion, there’s some serious science going on.

Behind every performer and every solution, there’s a scientific principle that will dictate certain responses. Leveraging that knowledge to our advantage allows us to create solutions that work. We’re not focused on delivering the flashiest design. We’re not focused on building the most luxurious portal. We’re focused on creating the solution that evokes the best performance of people. That’s what we call trendy around here.

The sciencebehind our work.

Performance Principles

We don’t just learn about performance principles. We apply them. Here’s a sampling of the principles that guide our work…and the books behind them.