This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management...
see more

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management programs. The material contains useful information for professors to refresh their knowledge, use examples in class, or assign to students.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Market Segmentation and Market Planning to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Market Segmentation and Market Planning

Select this link to open drop down to add material Market Segmentation and Market Planning to your Bookmark Collection or Course ePortfolio

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that...
see more

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that are used here could be useful in demonstrating the supplier evaluation process tp students.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Supplier Evaluation Matrix to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Supplier Evaluation Matrix

Select this link to open drop down to add material Supplier Evaluation Matrix to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Ventaja Competitiva to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Ventaja Competitiva

Select this link to open drop down to add material Ventaja Competitiva to your Bookmark Collection or Course ePortfolio

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics...
see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material 15.818 Pricing to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material 15.818 Pricing

Select this link to open drop down to add material 15.818 Pricing to your Bookmark Collection or Course ePortfolio

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola contains...
see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola contains Over 3,500,000 citations to journal articles, monographs, thesis, patents, software, audio-visual materials, and technical reports related to all aspects of agriculture. Coverage is from 1970 to the present, with monthly updates. Some citations in French.For more information about Agricola see:http://agricola.nal.usda.gov/.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Agricola/ U.S. Department of Agriculture to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Agricola/ U.S. Department of Agriculture

Select this link to open drop down to add material Agricola/ U.S. Department of Agriculture to your Bookmark Collection or Course ePortfolio

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with critical...
see more

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with critical information needed to build successful value-added agriculture enterprises.Goals: Create an electronic, Web based library with powerful search capabilities to make value-added market, economic and business information and other resources available to producers.Provide value-added business and economic analysis tools, including information on business principles, legal, financial and logistical issues.Conduct research and analysis on economic issues facing producers involved in value-added business ventures.Link producers with electronically available information and resources.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Agricultural Marketing Resource Center to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Agricultural Marketing Resource Center

Select this link to open drop down to add material Agricultural Marketing Resource Center to your Bookmark Collection or Course ePortfolio

This is a tutorial on youtube that explains in detail how to develop a two sided animated business card in Flash CS4. This is...
see more

This is a tutorial on youtube that explains in detail how to develop a two sided animated business card in Flash CS4. This is a very creative and "edgy" way to professionally market yourself. The idea is that when a user clicks on the business card it flips over to show more informaiton on the back.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Animated Business Card to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Animated Business Card

Select this link to open drop down to add material Animated Business Card to your Bookmark Collection or Course ePortfolio

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to...
see more

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to 1) advertise first and then send in the sales force, or 2) send the sales team in to stockists and follow up with mass advertising once the product is on store shelves. This simulation is relevant to anyone who needs to understand how business resources can interact to improve performance. Includes pre-set challenges, user guide and teaching pack (which includes slide sets, notes, handouts, teacher guide). (Note: cost of use is GBP6.00 per student)

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Brand Management Microworld to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Brand Management Microworld

Select this link to open drop down to add material Brand Management Microworld to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Current Industrial Reports to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Current Industrial Reports

Select this link to open drop down to add material Current Industrial Reports to your Bookmark Collection or Course ePortfolio

'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing...
see more

'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing.Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn't fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics. First, let’s look at some preliminary aspects to Internet marketing as well as what exactly marketing is.'

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Developing an Internet Marketing Strategy to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Developing an Internet Marketing Strategy

Select this link to open drop down to add material Developing an Internet Marketing Strategy to your Bookmark Collection or Course ePortfolio