Wednesday, November 19, 2008

ABBE BUCK PO Box 147, John Marshall HighwayHaymarket, Virginia 20168-0147Phone: (703) 753-4100 (office)e-mail: abbe@highviz.netSUMMARY : Hands-on Public Relations/ Public Affairs Professional with Project Management / strategic planning skills. Strategic communication and public relations, public affairs support, relationship building in the government arena. Speechwriter for non-profits and for top military and civilian echelon through associations such as AFCEA, ITAA and Women in Defense. “Shipley Certified” proposal manager/writer/editor. Worked with United States Military, US Department of Defense, Office of the Secretary of Defense, Civilian and Intelligence agencies. Well-developed affiliations and alliances within information technology, academia, corporate, and non-profit entities, including the United Servicemen's Organization (USO), corporations (GreenbergTraurig, LLP, IBM), and Federal agencies (US Army, NSA, HHS).

Public Relations, Public Affairs: Skills utilized for customers including those listed below, editorial guidance, web builds, and communication strategy, often with a recommendation of a key marketing and branding concept. Acting in role as company / corporate spokesperson (liaison to all media for CEO or corporate principals); writing press releases (AP Style), sound bites, Internet links to key corporations and major trade publications, webcasting, bookings on broadcast media (see: PR Web online portfoio at www.highviz.net and www.abbebuckpublicrelations.blogspot.com)

Project Management: Responsibilities included day-to-day Project Management through a 'Sequence of Events'formula from start to finish. Skills utilized included those in group facilitation, Complete Project Management and Account Management, including managing production teams, administrative support, human resources and outreach.

-The Rendon Group (2007-2008) Assisted in Iraq Public Affairs support for MND-B contracts; instrumentalin the company winning a recompeted contract ($30 Million, 4 years: under Shipley Associates/LSI)

-Advanced Software Systems (ASSYST); Capture Management Strategy, Federal Business Development "C' level entrees, plus full Public Relations Buildup on website with PR scenarios built from 2005 through 2008: also worked to assist in company’s facility clearance:http://www2.assyst.net/index.php/content/view/21/28/.

Specialized Skills set: A solid "Top Down" approach: Direct contact with CEO - COO - CIO approach was incorporated in many facets of day-to-day PR/promo techniques through concept marketing. Important skill set included Business and Requirements Analysis via white paper, web content including webcasting and seminar format for each customer seeking to deploy their new concepts or entities to their potential customers.

Business methodology focused on developing new concepts for clients through complete strategic and tactical levels by branding, promoting and marketing products and services within commercial Fortune 500-1000 mid-range corporations and to selected Civilian Federal agencies (DHS, EOP, SSA, State, Treasury, EPA), and Military/Defense agencies (OSD, Army AKO, Army Material Command). Through marketing plus PR, HighViz successfully introduced customersto working within government agencies and trained them in how to become eligible to receive government contracts (through the SBA's 8(a) and HUBZone programs).

I am seeking to obtain a Capture Management/Client Management role within a Federal Prime Contractor or Fortune 500 law practice, lobbying firm, technology, pharmecutical or industrial corporation. I would like to apply over fifteen years of experience years as a manager and business developer in federal contracting and facilitation to a corporation or top lobbying/law practice seeking to build further on a proven track record.

Founded Start-up Company to facilitate, market and promote minority and woman owned [8(a)] Information technology, marketing and industrial small business corporations within Federal Government agencies. for selected contractors and legal entities. Performed duties as major federal government facilitator specializing in Native American law, mergers and acquisitions and “capture” strategies in government contracting, working with the following agencies:Defense: Office of Secretary of Defense, Joint Chiefs of Staff, US Army; US Army AKO, (converging to Defense Knowledge Online), US Army CECOM, US Army CIO (G-6), FORSCOM (Forces Command) TRADOC (Training Commands) , US Air Force CIO Office, USN OPNAV (Naval Operations).Civilian: SBA, Social Security Administration, EPA, Homeland Security, Department of State, Department of Labor, Department of Treasury, Department of Justice, US Department of the Interior (Bureau of Indian Affairs).

As INTEGRAL business developer, developed “tag teams”, teaming with top prime contractors SAIC, Booz Allen Hamilton, UNISYS, Northrop Grumman, Lockheed Martin, AT&T, Bearing Point, CACI, and IBM, working on bid/no bid contracts within Defense and Civilian agencies.Client shift to commercial sector: law firms and non-profit entities occurred with IRS Sarbanes Oxley Law Start up (BoardBoost), Native American federal government contracts (Greenberg Traurig Law firm, working with firms suich as Akin Gump, Cassidy, Steptoe and Johnson), and 8(a) Federal Contracting (EZ Certify, SourceTec). Developed complete marketing and business plans, proposal and project management strategies for customers to secure business. Planned and executed complete “Sales/Account Capture” model for IBM for major software acquisition.

Managed $6 million three year 8(a) set aside “capture” (close) of sale for EPA Radiation testing contract in 2004. working to obtain DCAA audit (Information Experts)

Responsible for $2.5 million pre-acquisition for software package to be purchased by IBM’s WebSphere division, Armonk, NY (Data-Portal/Atlantic Coast Technologies)

Hired a four people government “tag team” of sales and business developers to work within federal agencies reviewing and tracking specialized potential government contracting opportunities for two HighViz clients within a three year period. (EZ Certify, Stellent)

HUBZone and Native American specialist (corporation and outsourcing liaison to major corporations for tribal employees who can work for industry living on reservations (HUBZones). Introduced concept of retiring Military Officers considering start-up companies after leaving service, bringing a unique business acumen to Indian Reservations, which as HUBZones, and are eligibe for set-aside contracts (Greenberg-Traurig, LLP)

Responsibilities included working with Federal agencies, both Military and Civilian; Requirements Analysis for GMR's Network Management Division.Business Development strategy included: ESM overview and recommendation, messaging migration in Microsoft, Lotus and Groupwise (Novell) arenas; Knowledge Management, Y2K.GMR successful in 250% ROI first 90 days of inception to customers using ESM strategyDuties included developing and maintaining strategic capacity with corporations (as Primes) such as SAIC, TRW, IBM, Northrop-Grumman, Lockheed-Martin, Hughes, Para Protect, Telos, CSC, CACI for GMR, Inc. and GMR's 8(a) subsidiary, T3 Corporation.Major account: DISA (Defense Information Systems Agency) and like-DoD agencies in having LAN to WAN communication established in Defense Messaging System (DMS) software in both MS and Lotus versions.Projections for GMR with DISA account lead to revenues up to $4 Million in a nine-month period (175% of quota). This number solely based on earned-value.

SPECIAL MENTION: Only representative in region with an emphasis in DoD/Intels and Civilian agenciesWorked in Strategic Alliance (teaming) capacity with top prime contractors and government customers in services and product sales capacity.Major conduit with DMS strategy to DoD/DISA community. Responsible for Notes $3 Million purchase of 150,000 licenses in June, 1997, resulting in Government Sales award for regionDuring final months generated a $5+ Million pipeline in Federal Sector (Military/Civilian Accounts) exceeded performance objectives by 250% over quota 212% in 1997 @ $4.5 Million).

Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Potential customers in Fortune 50-100-500 companies, including Independence Blue Cross, Blue Shield, Glaxo - Wellcome, Rhone-Poulenc, Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.Responsibilities include: set-up for POAM and full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.As part of I S & S team contributed up to $10 Million in revenues generated in a three + year period.Lotus Education: Resulted in becoming Trainer/Instructor (1994-1995) Training to BUPERS US Naval personnel in 1996-97) Lotus Authorized Education Center.

Special Mention: SEMCOR company spokesperson (liaison to all media from 1994-1996); press releases, sound bites, Internet links to key corporations and major trade publications.

Abbe Buck, Public Affairs, PR Specialist

Thank you, Maureen Orth, (author, "The Importance of Being Famous"). I believe that everyone needs more than fifteen minutes. They need fifteen months - no, make that fifteen years of FAME - or INFAMY. Many cannot live without it!
I am a communications strategist. I have also been referred to as a Government Agency Liaison,
Account Manager and a Client Relationship Executive. I do try hard to get "show-biz" type HIGH-VIZ "PR" for my people, moreover those who are not in the arts (POLITICOS eat this stuff up --and say, spinning is my business, even in a (FORMER) low-key button-down market like DC is -- or was!) See: www.highviz.net for more about "the day job"---I am just happy to have decent customers who trust my recommendations and reap their benefit.
Thanks!
Abbe B.
PS: All sister blogs are listed in Google, Bing, Blogspot, Redduit, LinkedIn, Facebook, Twitter--did I miss anybody?
Oh, Amazon, Technorati....[MORE]
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