There is no product for everyone. To define who your target market is you have to answer the question WHO might have the greatest need for your product. Need more precise targeting? Contact our sales team.

3.2. Describe your idea

Terms and conditions

Language: Please note that we run Free Trial tests with English speakers

Describe problem (insight) you address
No one buys products. Customers buy solutions to their problems. These could be unmet consumer needs or dissatisfaction with current products or services or desires, aspirations that would motivate your potential customers. A good description would be 2 or 3 sentences long.

Good example:

Technology allows us to connect in many ways and capture all the life perfect moments instantly. But it's a distraction at the same time, since everyone is constantly looking down at a device being interrupted by notifications, or looking through a device that sits between her and the actual experience.

400 characters left

Describe your product/service/app idea
Good ideas are relevant solutions to consumers' problems. Explain how your idea will solve consumers' problems and why it solves these problems better than others. A good description would be 2 or 3 sentences long and focus on why your idea works better than others. If you test a paid product, try to give a clear idea of your pricing model and price range.

You may also upload an image to illustrate your idea.

Good example:

Glass is a wearable computer with a head-mounted display. Glass displays information in a smartphone-like hands-free format, which can interact with the Internet via natural language voice commands. You can take pictures, record what you see, share what you see, see directions, send texts, ask Google, translate with Google, and use apps. All hands-free.