Project Description

Sublmnl was tapped to develop the brand for Concord, NC’s first production size commercial craft brewery. Due to our vast experience in this sector, it was the perfect match between another local brewery and our local shop. The entire concept of the brand encompasses the local history, culture and partnerships in the Cabarrus County region. We developed a brand that we like to call “modern vintage.” We didn’t want to go too far down the path of the historic look and feel, and become yet another “vintage” looking brewery. So we took key aspects of Cabarrus County’s history and developed a brand that celebrates this history, while portraying the brewery in a modern light. The brand has been incredibly well-received and Cabarrus Brewing Co. is making a splash on the local craft beer scene.