Keyword Research

As years pass when you’re in business you take things for granted. It isn’t until something happens that you get to take a step back and take a look at how the business has changed and how it’s evolved. A recent incident taught me to

Have you thought of what keyword people would type in when looking for your services? I did my Keyword Research (again) and thought I’d share the experience.
My initial thoughts would be someone would look for a web developer or web designer so I used those

Have you ever heard of anything that can run 24/7 and not need maintenance?
You’re constantly updating your phones and computers, right? Websites aren’t any different. Remember, they are built using technology that constantly changes so you should be prepared to keep up.
Simple Wizardry builds websites

Many business owners and marketing professionals are overwhelmed with daily tasks – tasks that they need to do in order to keep business moving forward. But one task often gets pushed to the back burner and that’s their website. They know it’s important to bring

The answer should be no - we leave that up to you!
But just so you know - the latest update is just rolling out. These Google updates target web pages with thin or poor content. If the content was copied from other sites, or if

How often do you check things? Your email, texts, weight, the weather …. Often, right? How often do you update your keywords? You think “I did them when the site was built I’m good”, right? Wrong.
We probably don’t even realize it but as time goes

The perfect keyword is more like a tricycle than a bicycle – much more stable. Typically you want to find a keyword that has just the right balance between how many searches are done on that particular term and how much competition there is. The

Now that your keyword-focused pages have been built it’s time to perform the final step in our 5-step Drive Traffic Process: Monitor and Evaluate.
The keyword research is done and we've chosen the term you want to rank for. The keywords are in the meta tags

Why it’s important to have a page for each product or service
Many times when I’m talking with a potential customer I explain that every product or service they have should have a page of its own. From the look on their face I think they’re

Take a look at the graphic below of the “Perfectly Optimized Page”. Is there any mistaking the fact that this web page is about donuts … specifically chocolate donuts? As the search engines review and index this page they are certainly going to recognize the

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ABOUT MONICA BENTLEY

Monica, a seasoned veteran of the graphics and IT world, founded Simple Wizardry to help service businesses stay in front of their target market online. She does that by building optimized, easy-to-navigate websites and follows up with a strategic internet marketing program. With a team of copywriters, graphic artists, PR and social media consultants Simple Wizardry can serve all your organic internet marketing needs.