The people behind Film Courage have released an extremely helpful and informative 2-hour video on YouTube, with a number of experts giving advice on how to succeed at crowdfunding a film project.
We’ve all seen it: Great film projects failing on Kickstarter, Indiegogo and other crowdfunding campaigns. Usually it comes down to bad preparation or the lack of motivating an existing “crowd” that rallies around these projects – but there are many other reasons why crowdfunding campaigns fail.
In this 2-hour video, Film Courage have interviewed many experts from the industry who know better – among them, Emily Best from Seed&Spark, director Spike Lee, and Ryan Koo from NoFilmSchool, who successfully raised $125,000 for his feature film project on Kickstarter.
If you are interested in the subject, Film Courage have a ton of other videos on crowdfunding on their website, including the uncut videos from the snippets in the video above.
Here’s the content of the video above:
WHY PEOPLE FAIL AT CROWDFUNDING
00:00 – Emily Best, SEED&SPARK CEO / Founder
02:51 – Richard “RB” Botto, STAGE 32 CEO / Founder
05:15 – Sheri Candler, Marketing Strategist
THE HAVES AND THE HAVE NOTS
09:04 – Brian Jun, In The Buck, $30,000 on Indiegogo
11:49 – Spike Lee, Da Sweet Blood Of Jesus, $1,418,910 on Kickstarter
16:49 – Sheri Candler, Marketing Strategist
18:19 – Jason Brubaker, Founder of Filmmaking Stuff
19:27 – Joe Wilson, Vampire Mob, PlayShorts, $36,000 from 5 separate campaigns
BUILDING AN AUDIENCE
20:14 – Alexis Kirke, Plymouth University
20:36 – Ryan Koo, Amateur (previously Man-Child) $125,000 on Kickstarter
PREPARATION
22:39 – Jon Reiss, Bomb It 2, $21,000 on Kickstarter
23:15 – Gary W. Goldstein, Writer’s Guide To Hollywood, $25,000 on Kickstarter