Welcome to "Subcon," the land of dreams. We have been cursed by Wart and we are completely under his evil spell. We have been awaiting your arrival. Please defeat Wart and return Subcon to its natural state. The curse Wart has put on you in the real world will not have any effect upon you here. Remember, Wart hates vegetables. Please help us!

With a little luck (and help from a magic cape), our hearty crew can defeat the seven worlds of Bowser's Krazy Koopa Kritters. Many locations are well-hidden so explore everywhere and try everything. Not all locations have to be explored to rescue the dinosaurs and save Princess Toadstool, but there are many "starry" treasures to be found in far-reaching places. You'll need to search all areas to find out what kinds of treasure are there... in Super Mario World.

From the English-language manual

Mario's/Luigi's adventure is over. Mario,/Luigi, the Princess, Yoshi, and his friends are going to take a vacation.

While I was away crusading against the mystery alien Tatanga in Sarasaland, an evil creep took over my castle and put the people of Mario Land under his control with a magic spell. This intruder goes by the name of Wario. He has been jealous of my popularity ever since we were boys, and has tried to steal my castle many times. It seems he has succeeded this time. Wario has scattered the six golden coins from my castle all over Mario Land. These golden coins are guarded by those under Wario's spell. Without these coins, we can't get into the castle to deal with Wario. We must collect the six coins, attack Wario in the castle, and save everybody!

Mario's explanation of the game's story in the English-language manual

I am most concerned with the well-being of the princess in this dreadful heat. Master Mario, if you would, cross over to that shore and find some assistance.

Toadsworth, as the player begins to take control of Mario for the first time

Leave my mama alone, you bad man! I won't let you take Mama Peach away! Yeah, Papa told me all about it. He told me my mama got kidnapped by a bad man named Mario... so I came to rescue her! Papa told me everything. He said, [imitating Bowser's voice] "Mario's a bully; he never fights fair!'" He also said, "Jr., you gotta try to outsmart Mario." So I tried to get Mario sent to prison, but they didn't lock him up, and now he came to steal Mama Peach again! You... you pest! Stop following us!

Bowser Jr., explaining his intentions after being properly introduced to the story

Nurse Toadstool: Dr. Mario, something terrible has happened!Dr. Mario: What's wrong, Nurse Toadstool?Nurse Toadstool: One of the experiments has gone out of control. The viruses are spreading quickly!Dr. Mario: Oh no! We've got to do something! I have just developed a new vitamin that should be able to take care of it. I sure hope this stuff works!

Hi everybody! Thanks for dropping to by the Super Mario Kart race track. My name is Lakitu; I run this track. If you need my help, I'll be around.

Lakitu introducing himself in the game's English-language manual

If you fall into the water, you can still move slowly. But never fear! I will rescue you with my trusty fishing pole. Even if you fall off the edge of a "Ghost Valley" track or into the lava on one of the "Bowser Castle" tracks, I'll quickly reel you in to safety.

One of Lakitu's "Master Tips" in the game's manual

Excellent driving! You are now a Super Mario Kart expert.

Text displayed upon winning the Gold Trophy in the 100cc division; this also appears when you win in the 150cc division

You won't find adobe here in Nairobi, but they do have some spectacular hotels.

A police officer patrolling the streets of Nairobi, Kenya in Mario is Missing!

Ah, Luigi, listen! I overheard Bowser telling the Koopa Kids to watch out for Fire Flowers. I think you need to use one to get rid of the guard!

One of Mario's many "Videophone" messages in the PC version of Mario is Missing!

Hey! Are you ready to Mario-cise? Okey-dokey. You do just like Mario, OK? One...Very good! Two...And three! Wheeeeee! ... Oh. Sorry. That's hard for you, but easy for me. You know why? ...I ain't got no body! Get it? No body? Hee-hee-hee-hee-hee!

One of many quotes said by the floating disembodied head of Mario in the Mario Teaches Typing games

Rumor has it that the pirates of Kitchen Island have stolen the giant golden statue of Princess Toadstool. Mario is looking for it, but if I find it first, I could cash it in for a princess's ransom. With that cash and the pirates' other treasures and coins, I could buy a palace that is way bigger than Mario's pathetic excuse for a castle. Gah-ha-ha-haaah! What am I waiting for?

Wario in the game's English-language manual

You're getting veeerry greedy. You are me, Wario! You're very handsome. You have amazing powers. Plunder vintage pirates' treasure, bag a bazillion coins, buy me a castle bigger than Mario's! Repeat after me, I'm the bad guy in Wario Land: Super Mario Land 3, were being bad is good, and greed is good! [laughs diabolically] Come and get it on Game Boy, greedy.

I, Wario, have an interesting story to tell. One day during my vacation in the Awazon River Basin, I landed my trusty seaplane, Bulldog, and decided to relax in the shadow of the beautiful Aldegara Waterfall. While basking in the sun, I spied some strange creatures with masks entering the waterfall. This piqued my interest! I hurried over and followed them into the waterfall. Behind the falls there was a large cave, and in the back of the cave ... there was a vault filled with a glorious mountain of treasure!!

Wario explaining the game's story in the English-language manual

Wait till they get a load of me! Nyehh-ha-ha-ha-ha-ha-ha-ha-ha-ha-haah!

Aaargh! I can't believe that Captain Syrup and the Black Sugar Gang have stolen my treasure! I am one angry Wario! I'm going to get my treasures back if it's the last thing I do! Wario Land 2 is much better than any of my previous games. Why, you ask? Because in this game, I am immortal! There is no Game Over! With multiple endings, you can play my game many times. Isn't that great?!

I ain’t normal! And I don’t mean that I’m stupid! I can do all kinds of stuff that normal humans can’t, you know what I mean? How about that? Amazing, huh?

Wario informing players of his skills in the game's English-language manual

I don’t always speak so crudely, you know. I’m just worried about you because you play so badly!! Why do I care? Because I’m the one that feels it when you screw up, that’s why!!! So just try to get better at this game, OK?! I’m begging you!

Another quote from the game's manual, where Wario expresses concern that the player will lead him into some danger

Haven’t you kids ever done something that made you look stupid? Oh, is that right? Well, fine then! But even the powerful Wario gets into some embarrassing situations in this game! I eat too much and get all chubby, a bee stings my face and makes it swell like a balloon, my body catches fire, and all kinds of other bad things happen to me! But I’m a tough guy, so I keep coming back for more! You wimps could learn something from me!

In the manual, Wario gives this speech informing readers of the kinds of tough times he experiences in-game.

Go forth and find the other baby!! Don't let his parents get him back! Ever!!

Kamek to his toadies, in the English-language manual

This paradise is Yoshi's Island, where all the Yoshis live. They are all in an uproar over the baby that fell from the sky. ... Wait! The baby seems to know where he wants to go... The bond between the twins informs each of them where the other one is. The Yoshis decide to carry the baby to his destination via a relay system. Now begins a new adventure for the Yoshis and Baby Mario.

Introductory "narrative" in the cutscene viewed after selecting a new file

Yoshi, dear, that baby is going to cause disaster to befall the Koopas. So give him here before you accidentally get hurt!

One of the many taunts that Kamek gives to Yoshi in the game's boss fights

Money makes the world go 'round. Money is all that matters! Oh! Hey, you! You got lots of money or what? I'm the spirit who loves money more than anything!

Spirit of Greed

I did not wish for the whole island to be entrapped like this. But no one can stop Hongo one he makes up his mind. As you can see, I was fired for opening up my big mouth.

Spirit Who Loves Surprises

You can't just sit around and space out! You're in the way! Huh? You were running? You're slower than molasses! You see, I am the spirit who loves all things swift! I can't stand people who loaf around like slackers! Prove to me you can run fast as the wind... ...by getting six or more Happiness Medals. Then I'll let you go!

Opening:(Mario and Luigi approach a door where Bowser is waiting)Mario: Nice of the Princess to invite us over for a picnic, eh, Luigi?Luigi: I hope she made lotsa spaghettiǃMario: Luigi! Look! (grabs a note on the door) It's from Bowser! (reading) "Dear pesky plumbers, The Koopalings and I have taken over the Mushroom Kingdom. The Princess is now a permanent guest at one of my 7 Koopa hotels. I dare you to find her if you can." We gotta find the Princess!Luigi: (to player) And you gotta help us!Mario: (to player) If you need instructions on how to get through the hotels, check out the enclosed instruction book.

Approaching fourth hotel:Mario: Get ready to catch her!Luigi: She's not coming down!Mario: (points to sky) She's up there!Mario: It's hard to see through those clouds! (turns to player) I hope we can get rid of them! Get the hint?

Approaching sixth hotel:Mario: Be careful! When you pinch Wendy's pennies, they pinch back!

Ah-ha! There's the problem: Too many toasters! You know what they say: "All toasters toast toast!"

Mario in one of the cutscenes. An Internet meme has been made of the cutscene from which this quotation comes.

Taunt that Mario gives when a character lower-ranked than he wins a Star

Training is like a road on the horizon with no beginning and no end. Keep training hard, young one.

Koopa Master

Oh, I say! Hello there! It's me, Toadsworth! Yes, yes, let me tell you about what happened recently. You see, Mario and his friends are always busy fighting evil and saving the world and so forth, so I offered him a chance to come on a cruise around the world! Oh ho! Splendid! But in doing so, I apparently made that rogue Bowser somewhat angry.

Wow! It's Luigi! You finally made it! Oh, joy! Thank goodness! ...Me? Well, Princess Peach asked me to come here to look for Mario. He left when he heard that you'd won a mansion, and he never returned! Then when I arrived here, the mansion was full of ghosts and I didn't see Mario anywhere, and I kind of freaked out a little, and I didn't know what to do! It's been awful! Please, please, please, you have to help me find Mario! If he doesn't get back, you have no idea how upset the princess will be! She'll flip!

Toad

When the shy, timid Boos get together, their body and their attitude get BIG!

It's me, Wario! Yeah, yeah... Listen, [player's name], just get the high scores! I call the games in the Wario game collection anything goes games! You impress me, [player's name]... but not that much!

Wario

So anyway, you should know that the fortune-hunter Wario has inspired many of my strange games! He's always one degree ahead of cool, and he's even let me tag along with him on some of his money-grubbing adventures!

When we were designing [Mario Kart 64], we wanted it to feel like the player is controlling an RC car. If you play this game and get this feeling, then we will be happy because we accomplished our goal.

As soon as the [Super Mario Galaxy] project was over, we started making something that we might call version 1.5. We did things like moving or adding stars to levels that were already available... we realized that there were too many things to fit into a version 1.5. That made us realize we should start from scratch and make Super Mario Galaxy 2.