Amazon Connects with Small Businesses at First-Ever Boost Summit

Inaugural Boost Summit Brings Together More Than 1,000 Entrepreneurs
and Small Businesses to Meet with Amazon

Fulfillment by Amazon Empowers Small Businesses to Attract Prime
Members and Grow their Business

Half of Items Sold on Amazon are from Small Businesses and
Entrepreneurs

June 28, 2017 04:00 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today held Boost
with FBA, a first-ever summit in the U.S. for small business and
entrepreneurs participating in the Fulfillment by Amazon (FBA) service.
The inaugural event, held in New York City, brought together over 1,000
entrepreneurs and small business owners to meet with Amazon leaders
face-to-face and learn about the tools and services that can help them
further grow their business on Amazon. With access to more than 300
million active customer accounts worldwide, Amazon provides small
businesses the opportunity to quickly reach customers in their
neighborhood and around the globe.

“Small businesses are thriving on Amazon and we’re thrilled to bring
these entrepreneurs together to help them take their business to the
next level,” said Cynthia Williams, Vice President for Fulfillment by
Amazon. “Entrepreneurs on Amazon are expanding their businesses
worldwide and increasingly using the logistical expertise of the FBA
service to reach new customers in Europe and Asia.”

FBA enables sellers to attract Prime members by having Amazon store and
ship their products directly to customers while offering Prime benefits,
including FREE two-day or same-day shipping and simple exporting around
the world. At Boost with FBA, sellers met with Amazon experts to learn
about how they can sharpen their business strategies, grow their sales,
reach new customers and sell in new marketplaces. They also heard from
seasoned sellers and fellow small business owners.

Facts about Fulfillment by Amazon:

FBA was first launched in 2007.

In 2016, Fulfillment by Amazon delivered more than 2 billion items on
behalf of small business and entrepreneurs.

In 2016, active sellers worldwide using the FBA service grew more than
70 percent.

In 2016, outside the U.S. FBA units shipped grew more than 80 percent.

In 2016, FBA items shipped worldwide grew more than 50 percent
year-over-year during the holiday season.

In Q4 2016, FBA units represented more than 55% of total third-party
units.

“FBA is a terrific fit for us. We don’t have the warehouses or shipping
capacity to fulfill direct-to-consumer orders, and it means I can focus
on listening to customer feedback and refining my designs,” said
Lawrence Bibi, CEO of LightAccents. Based in Paramus, NJ, Bibi has
leveraged FBA since 2011 and in 2016 expanded sales of his light
fixtures and home décor into Italy, France and Germany. “FBA allows us
to keep our profits and sell across the world.”

“The performance of our products on FBA has really surpassed anything I
could have ever imagined,” said Caron Proschan, founder and CEO of
Simply Gum, a New York-based company selling all-natural gum. “FBA lets
us focus on more strategic questions of marketing and growing our
business, knowing that fulfillment is well taken care of.”

Half of the items sold on Amazon worldwide are from sellers that offer
their products through Amazon Marketplace. Small businesses and
entrepreneurs selling on Amazon come from every state in the U.S., and
from more than 130 different countries around the world. Amazon began
inviting small businesses to sell on Amazon to increase selection and
ensure customers could find and discover anything they wanted to buy
online.

Businesses interested in selling on Amazon can visit http://services.amazon.com.
To view inspiring stories of inventors, authors, and small business
owners who are transforming their lives and pursuing their dreams with
Amazon, check out Transformations.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.