The Challenge

BigDypper is a self-guided 360 degree virtual tour experience where visitors to The Bahamas can explore local sites and attractions. Tourists download the app to their mobile device to self-navigate and customize their local tour experience. Created by a former Google Alum who wanted to focus on serving and bringing digital transformation to emerging market.

Like so many developers she was confident in the product she could create but had a hard time transitioning from product development to market place deployment.

The Big Dypper team partnered with us for our Creative Pilot program which focuses on taking already made products to the next level .

Co.Work

Shifting from product mode to in market business.

A good launch process combines product, processes, technologies and behaviors without compromise, user-oriented . To achieve this, we worked with them to develop Personas, a Customer Experience Map and Customer Journeys, an operating rode map and more.

Our Solution

Breakthrough Moment

While shooting the 360 content and brand images for the app in Nassau , we conducted interviews with tourist, hotel guest, locals and business owners.

How might users use the app before they hit Nassau

We re-evaluated the app's core use and compared it to the Customer Job of travelers and re-aligned the team on the feedback we received.

Persona StoriesOVERVIEW Over the next following months we worked with the Big Dypper team leading creative development and user testing for the Big Dypper 2.0. Keeping in line with the mission to create a Caribbean bound travel app with flair and creativity. User insights into business results. We used the most important feedback from 5 testing cycles to create five prototypical personas. Each persona represents one level of brand engagement, which helped us ideate the most relevant products and services to make the app meet the customer job. Design, test,
and deliver what users want. We know that a well executed business model canvas is one that tells a full picture story. While simultaneously developing and creating the new app features we connected each new feature to a new set of revenue stream, partners , and roadmap.

The Impact 10x earning potential through developed app features Big Dypper Deals . With an added benefit of giving advertising power to local Bahamian based businesses.

A 5x increase in user engagement and download 30 days after launching.