Video conferencing offers clear benefits to business users, including better collaboration, faster decision-making, lower times to market and cost-effective, face-to-face meetings. But many managers have a hard time getting employees to warm up to video technology at the office. In the past, employees have expressed frustration with video conferencing tools, citing fear over whether the technology will let them down at a crucial discussion point; uncertainty about basic conferencing dos and don't's; and concerns over their ability to master technology. This paper will identify the primary barriers to adoption and highlight best practices for overcoming resistance, including what role superior design and ease of use can play in achieving mass acceptance of video conferencing as a business tool.