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LANDMARKS: THE WEEK OF MAY 12,1997

Published on May 12, 1997.

IMAGE OF THE WEEK:

The robot from the classic 1960s "Lost in Space" TV series resurfaces in an outdoor and print campaign for Callard & Bowser's Altoids peppermints. The ads, from Leo Burnett USA, Chicago, presage a film based on the series, due to be released next year starring William Hurt and Gary Oldman. Copywriter: David Claus. Art director: Alex Hackworth.

the big push ROARING TO GO

Exxon Corp. uses a montage of images of athletes in competition-from swimmers diving into a pool and runners at the starting line to ice skaters at a meet and football players in a game-along with a tiger to underscore the tagline for its Superflo 10W-30 brand motor oil: "The start is critical." McCann-Erickson Worldwide, Houston, created the 30-second commercial, which is now running in about 25 markets. Copywriter: Glen Bentley. Art director: Crain Mikes.

STILL IN LOVE: Actor Tony Randall is one of the celebrities appearing in the 20th anniversary "I Love New York" campaign from DDB Needham Worldwide,*New York, for the Empire State Development Corp. Former Mayor Ed Koch, the band Lucious Jackson and Gov. George Pataki are featured in other spots. Copywriter: Ken Shuldman. Art director: Michael Furlong.

GOOD RIDDANCE: Goodwill Industries encourages donations with this spot from Anderson & Lembke, San Francisco, showing an apartment full of a couple's belongings, and a voice-over saying the woman doesn't think about her departed ma n anymore since she gave everything to Goodwill. Copywriter: Jeff Huggins. Art director: Dave Devencenzi.