Thoughts about technology, start-ups, business, and sales from the CEO of TWiT and Artisanal Agency

Thursday, May 11, 2017

Marketing Listens: How to Keep Up With the Latest Marketing Trends

If you’re looking for industry insights from experienced marketing professionals, podcasts provide an entertaining and convenient way to stay up-to-date on the latest marketing trends, tech, news, and issues. Hosted by Bob Knorpp, a noted leader in the advertising industry and marketing professor at New York University, The BeanCast podcast remains one of my favorites with topics that range from brand processes and creative, to B2B practices and ad tech accountability.

I’ve had the pleasure of participating in The BeanCast panel on several occasions, including the most recent episode, “My Secret Sauce.” Bob Knorpp, Rose Cameron, Saul Colt, Scott Monty, John J. Wall, and I discussed the NewFronts, Facebook ad revenue, branded viral videos, and Snapchat’s self-serve ad platform.

One highlight from this episode was our discussion of the Upfronts and Digital Content NewFronts model. While the NewFronts are a great opportunity for content creators and networks to showcase what they have to offer and secure buys, it’s essential to maintain an exchange of ideas with advertisers throughout the year. With the growth and demand in this space, it’s crucial to keep up with changes, which is why I propose conservative upfronts while reserving a budget for new content. Ongoing communication is key for this to be a mutually beneficial working relationship, and aside from picking up the phone, I suggest attending three to four smaller, boutique gatherings per year at events like the Podcast Movement. Check out this episode for more insights from the panel.

With the growing list of marketing, business, and sales podcasts available, I’ve included some of my favorites below:

Tim Ferriss is the author of the best-selling business book The 4-Hour Workweek. While The Tim Ferriss Show isn’t a marketing podcast, Tim interviews leading journalists, authors, entrepreneurs, and thought leaders to share their tools, tricks, and insight. Past guests include Kara Swisher, Kevin Rose, Malcolm Gladwell, Peter Thiel, Seth Godin, Kevin Kelly, and Chris Sacca.