Stage Stores launches new Steele’s concept

Stage Stores Inc. has launched a new off-price concept for small-town America, known as Steele’s.

Steele’s will offer its customers assortments of brand name family apparel, accessories, shoes and home decor at everyday values of 30 percent to 60 percent off department store prices. Steele’s will open to the public Nov. 1 with stores in Beeville, Texas, Bastrop, La., and Minden, La.

Houston-based Stage Stores (NYSE: SSI) plans to open between 25 and 35 additional new Steele’s stores in 2012. The typical Steele’s store will occupy 10,000 to 12,000 square feet in small-town strip centers.

Steele’s is headquartered in New York City and operates as a stand-alone buying division of Stage Stores, a national clothing retailer with 805 stores in 40 states.