this week i

the amazon isn't just the largest river in the world: it's larger than the next seven largest rivers combined. bezos preferred the name relentless.com, but friends persuaded him that it sounded sinister. (type relentless into an address bar and you still get directed to amazon.)

'your job is to kill your own business,' bezos told the engineer in charge. 'i want you to proceed as if your goal is to put everyone selling physical books out of a job.'