Manufacturer info:
How can we be sure Playtex Customers will want to buy the 4159 Playtex 18 Hour Active Lifestyle bra? They asked for it--and then helped us create it.

THE REQUEST
Customers kept asking our Playtex brand team for a go-anywhere bra with sports bra performance and support: an "active bra" was the most-requested gap in the 18 Hour line.

THE IDEA
We listened, and developed sports-bra-inspired new bra concepts. At focus groups of Playtex bra customers, the Active Lifestyle bra was the best-received idea. A strong majority of respondents across every group indicated purchase interest.

The customers liked the idea of a bra that would go from the gym, to work, to shopping. They trusted Playtex bras to deliver uncompromising comfort and support.

THE DESIGN
We talked to Playtex customers about each design aspect of the actual bra -- from the straps to the supportive underbust band. The customers were particularly enthused about the breathable, moisture-wicking fabric.

THE RESULT
Now you can offer your customers the expansion to the 18 Hour category they asked for: a go-anywhere, everyday bra with the firm support and performance features of a sports bra.