6 Killer Tools for Better Social Marketing

Social media marketing is bigger than ever. You basically have to be doing it.

Trouble is, that means it’s competitive. To make a dent, you need a great strategy.

We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource as much as you can to machines. Machines are the future – until the alien wasp army arrives.

These tools will help you build slammin’ social media profiles and start bringing in customers. Sweet, sweet customers. They’ll help you find content, engage influencers, and monitor social media.

But first, you need an account. It takes skill to make a good one. We won’t get too deep into this, but here are a few tips for some of the major social networks:

Setting up for social media success

Facebook

HubSpot says the keys are a great “About” page, an excellent cover picture, and proper use of Facebook Insights.

Twitter

All you need for Twitter is a handle, some nice images, and the right voice. That will lay the groundwork to build a strong brand there.

LinkedIn

Social Media Examiner posted this step-by-step guide to set up a LinkedIn company page. It explains how to use LinkedIn analytics and showcase pages to shine on the professional network.

Instagram

Hootsuite calls Instagram a “critically important social network.” Their guide to creating an account explains everything you need to know to get started. Plus, they recommend some fun photo-editing apps.

Tools for better social media marketing

You won’t make much of a dent without a decent following. You need people to share and engage with your content. That’s how you build brand awareness.

Buffer’s Kevan Lee wrote a great piece on how to get your first 1,000 followers. For every social network, you need:

A complete and interesting profile

Links to make your profiles easy to find

Great content

Great people to interact with

The Discoverly Chrome extension will help with that last point. When you view a person’s social media or email profile, it’ll show you their other accounts.

Suppose you follow someone on Twitter. Hover over the Discoverly icon, and you’ll see all their other public social networks.

Use it to build stronger connections with customers, clients, and colleagues. Follow your Twitter customers on their LinkedIn and Google+ profiles. When they follow back, you’ve turned a single social user into three.

Influencers are social media users with large followings that listen to them. They help build brand awareness and direct people to your company. Plus, they make you look good.

The key to influencer marketing is finding the right partners. That’s where our next tool comes in handy.

Little Bird is a great tool for building influencer lists by topic. You feed it a few keywords, and it suggests powerful people to reach out to.

It uses advanced data to help you find the perfect influencer. You can pinpoint specific geographic locations and languages. You can also find two (or more) networks with similar interests, and influencers that appeal to both.

If influencer marketing is your main mission, it’s a great tool.

To learn more, we wrote a whole book about influencer marketing on social media.

Once you’re rolling on social media, you’ll need to monitor your progress. Social listening will let you know what’s being said about you, good and bad. Plus, you’ll see whether your campaigns are making an impact.

Hootsuite is a full social media suite with a little to offer for every area of social marketing.

You can schedule posts, curate streams based on Twitter lists or keywords, and collect analytics. It connects with over 35 platforms, so you can monitor all of social media from one place.

It’s also designed to be used in teams. This makes it perfect for sharing social media accounts without sharing passwords, and for effective customer service.

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