Author: Dale Calder, CEO and Founder

Startups are hard. Everything is moving at a mile a minute as you try to build references and customers. Unfortunately, in the mad rush to get the product out the door, support is often an afterthought.

For today’s smart products, we are increasingly finding that a smart product does not mean a smart user. Product returns plague the industry and are indicative of the difficulties consumers face during a technical setup or on boarding process.

Product returns are exacerbated by the negative reviews that are sure to follow. For startups, this can mean life or death for your brand.