Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership

Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wipro partnership.

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Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that ...