HOW THE RIGHT VOICE PERFORMERS CAN MAKE A DIFFERENCE FOR MEDIA CONSULTANTS

Lately, we’ve been thinking a lot about AC/BC: After COVID or Before COVID.

There’s not a segment of life that can’t be seen from that divide. The pandemic sent shock waves through our schools, jobs, homes, social interactions, and travel plans — affecting lives from smaller changes, like where, when, and how we buy our groceries, all the way to our politics and our understanding of the world.

Voiceover actors, now numbering by some estimates one million performers worldwide — and growing daily — have also been touched by the pandemic. For some of us, our boats were barely rocked, others are still trying to right their ships.

Before the pandemic, as the internet and the democratization of media provided new opportunities for voiceover actors to find work on their own without the help of agents, having a dedicated home studio for most talent was a must-have — certainly for talent outside of major media markets. After COVID? It’s now a must-have everywhere across the country.