May 2020

BACP Business Education Workshop Webinar: A Focus on Empathy: Storytelling in Branding

May 20, 2020 | 3:00 PM - 4:30 PM

Presented by Adam Arcus, VP, Creative at 1871

Learn the importance of storytelling in branding that engages empathy alongside design, multimedia, and copywriting with Adam Arcus, VP, Creative at 1871. Take away tangible and actionable methods on how to lead with empathy as a business in order to connect with your customers during the Coronavirus Pandemic including: memory making science, multimedia storytelling made simple, and the importance of narrative in a brand.