Please join the Society of Internet Professionals celebrating its 15th Anniversary for special presentation:

Web Analytics and Search Engine Results

Our theme for the evening is "How the Web Analytics and Search Engine Results Impact Your Business".The technical tools continue to lead the industry with their ability to collect and integrate more disparate data, and to visualize it in the most striking ways. We will discuss what web analytics, the art of analytics is and what it takes to optimize for search engines.

Speakers: Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit and is co-founder and current Chairman of the Digital Analytics Association.

James Standen founder of nModal has over a decade of experience in data management and business intelligence. He held key executive roles in the information technology area, working both in North America, and internationally with Lafarge SA for over 15 years. James founded nModal in 2008 believing that data will continue to become more central, and he is excited at the chance to play a part in developing tools that help companies take advantage of it.

Every year we participate in the Toronto's Summerlicious program and use the excuse to renew networking in an intimate environment and meet some members, advisory panel and volunteers.

This year I have done a booking of TEN at the Chefs' House, a showcase of training chefs at the George Brown College. The students provide a memorable dining experience while cooking in the open kitchen concept.

Details: The Chefs' House George Brown CollegeWhere learning is our main ingredient, the students of George Brown College provide a memorable dining experience while learning in our living lab, The Chefs' House.

The cost is $15 + taxes and gratitude.

We profile all the attendees on the blog of the event, so be prepared to tell us your summer plan at Summerlicious lunch. Take a peek at our past Summerlicious/Winterlicious lunches:

Keynote: Business Optimization in a Digital Age We were promised that marketing would one day become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's social and email and display and video and ... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure that you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).Keynote Speaker: Avinash Kaushik, Digital Marketing Evangelist, Google