Friday, March 4, 2011

New logo: Podkarpackie

Podkarpackie, or Subcarpathia, is a province in south-eastern Poland. On February 28, the local assembly decided on a new logo to market the region. It was created by Krakow agency Demo.

The symbolism in the logo is commonly used. We have a green elements to represent local nature, and a blue arrow to represent the air and freedom. An agreement has reportedly been reached with Ryanair to display the new logo on their aircraft.

Subcarpathia also has a new slogan, "Przestrzeń otwarta", which approximately means "Open space".