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Month: February 2018

Brand Is Destiny: The Ultimate Bottom Line PDF

by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

Description :

PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line

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Who’s Doing Who the Favour? PDF

by James Bacon : Who’s Doing Who the Favour?

ISBN : #0987584715 | Date : 2013-08-26

Description :

PDF-d5d33 | Calling all sales professionals and sales leaders… Who’s doing who the favour? gives an exciting and fresh insight into what it takes to be a successful sales person in today’s world. It’s time to put less emphasis on complex sales models and confusing questioning techniques. Instead, focus on some guiding principles that generate great client interaction and engagement, such as who is doing wh… Who’s Doing Who the Favour?

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[Pub.90FpV] Who’s Doing Who the Favour? PDF | by James Bacon

Who’s Doing Who the Favour? by by James Bacon

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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF

by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

Description :

PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

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[Pub.72wto] Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF | by Colin Strong

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by by Colin Strong

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction PDF

by Leigh Caldwell : The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

ISBN : # | Date : 2012-09-28

Description :

PDF-be18a | One of the most important questions for any business is: how much should I charge? Economics has an easy answer – just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover… The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

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[Pub.25jzu] The Psychology of Price: How to use price to increase demand, profit and customer satisfaction PDF | by Leigh Caldwell

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction by by Leigh Caldwell

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[Pub.25FFs] How to Get Clients to Come to You PDF | by Henderson Ford

How to Get Clients to Come to You by by Henderson Ford

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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF

: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

Description :

PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

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I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted PDF

by Nick Bilton : I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted

ISBN : #0307591123 | Date : 2011-10-04

Description :

PDF-17dc9 | Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of th… I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted

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[Pub.27OGH] I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted PDF | by Nick Bilton

I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted by by Nick Bilton

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Managing High-Tech Services Using a CRM Strategy PDF

PDF-0d7df | As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for yo… Managing High-Tech Services Using a CRM Strategy

Managing High-Tech Services Using a CRM Strategy by by Donald F. Blumberg

This Managing High-Tech Services Using a CRM Strategy book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Managing High-Tech Services Using a CRM Strategy without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Managing High-Tech Services Using a CRM Strategy can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Managing High-Tech Services Using a CRM Strategy having great arrangement in word and layout, so you will not really feel uninterested in reading.

by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

ISBN : #0071813373 | Date : 2013-06-18

Description :

PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) by by Rajat Paharia

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This Consumer Behavior (building marketing strategy 10th International Edition) book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Consumer Behavior (building marketing strategy 10th International Edition) without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Consumer Behavior (building marketing strategy 10th International Edition) can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Consumer Behavior (building marketing strategy 10th International Edition) having great arrangement in word and layout, so you will not really feel uninterested in reading.