Production is underway on a local commercial promoting the businesses participating in Small Business Saturday in Los Alamos. Filming started Thursday at several of the retailers who have already signed up to be involved in the event.

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Filming of a commercial for Small Business Saturday started at Rose Chocolatier in Los Alamos Thursday.

Jean Gindreau of PAC-8 and Kate O’Donnell of Real Deal Advertising started early Thursday with their camera at Rose Chocolatier, filming actresses, locals and shop owner Marguerite McClay. Filming was scheduled to take place during the day at Pet Pangaea, Boomerang, Bennett’s Fine Jewelry, and CB Fox. Metzger’s Do-it- Best Hardware is among the businesses on the production schedule for next week.

The commercial will air at the Real Deal theater in late October and November when the holiday block buster movies are scheduled for release.

Businesses can still sign up to be part of Small Business Saturday. It’s free to sign up to participate and gives the business substantial promotion.