reps The Bay Area proudly, and frankly, most of the time I wish I too was eating up what the SF art scene has to offer. In conjunction with Fifty24SF, the UP family is all it wants to be – art collective and fresh gear purveyor, including a bunch of amazing New Era 5950’s, art prints, toys, and clothing by people like Sam Flores (Twelve Grain), Greg ‘Craola’ Simkins, Jeremy Fish (Superfishal), Alex Pardee (ZeroFriends) and many more……….so expect semi-frequent updates about their happenings, you’ll definitely want to know…….

Their latest shinanigan is the UP x Alex Pardee Walrus Rider, based on the UP signature character and given a Pardee twist. Check out the feature plus PRE-ORDER info…….the black colorway is definitely the winner…….