Google Stops Googlebombing

f you've had occasion to do a Google search on the phrase "miserable failure" over the past few years, you've probably found that the top result is the official site for George W Bush's presidency. It's there because of a campaign of "Googlebombing". A lot of people wrote the term "miserable failure" on their personal home pages and then linked it to the White House site. Google's search engine dutifully made the connection.

But last week, after years of taking a fairly laissez-faire attitude toward Googlebombing, Google decided to put an end to the popular sport. It incorporated into its search engine a Googlebomb-sniffing algorithm that somehow manages to identify and neutralise any concerted effort to skew search results for a word or phrase.