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Since 1980, the Tejano Music Awards and various other special events produced by Texas Talent Musicians Association have provided a forum to create greater awareness and appreciation for Tejano music. This music format has been a tradition in the state of Texas and is now transcending regional and cultural boundaries throughout the United States as well as internationally. A reflection of its popularity is the yearly increase of crowds that travel to San Antonio each year to attend the Tejano Music Awards. For example, the first Tejano Music event, held in 1980, attracted an enthusiastic crowd of 1,300; and now all combined events draw an audience of over 90,000 fans of Tejano music. Texas Talent Musicians Association is committed to providing the best recording artists to the world and 2018 is proving to show the international acceptance and continuous growth in Tejano music.