Born in Iran, raised in Paris, and having made New York City his home 12 years ago, Alireza Niroomand is the charismatic manager behind the fashion establishment. He's also the reason why the restaurant has attracted waves of celebrities and developed a stylish following. Niroomand is not only an expert in the hospitality industry, but has also made fashion part of his lifestyle by working with brands such as Kate Spade, where he was photographed for her fall campaign. We asked him about his experience working with such brands.

It's been a true honor! And very inspiring. The best part is that I got to meet most of the artists I ever dreamed to meet...The whole experience has been rather surreal. I am very grateful.

The famous plate wall at Sant Ambroeus Soho. Photo courtesy of Sant Ambroeus.

What are your plans for the future?

The plan for the future is no plan, which I believe is the best plan. I leave room for spontaneity, which has been very effective thus far!