Rounding out the top five were Lay's, Doritos, Fritos, and Orville Redenbacher. Wheat Thins, Cheetos, Tostitos, Pringles, and Triscuit all made the top 10 cut as well.

Fritos and Pringles each moved up a spot from last year, while Redenbacher and Triscuit dropped down one rank. But the snack brand to gain the most in American consumer perception was the up-and-coming Kettle Brand Chips at spot 14, though it has yet to break into the big 10.

The poll, which was conducted by YouGov BrandIndex's Impression score, asked, "Do you have a general positive feeling about the brand?" Scores ranged from 100 to -100, and were compiled by subtracting negative feedback from positive. A score of zero meant equal positive and negative feedback.