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Media Weds: WWD

As part of Buzz’s new direction, today the spotlight will be on one of my Buzz members as the first in a series of case studies. Anita Hopkins LA is a millinery business by designer Anita Hopkins. For those not in the know, I mean she designs hats. And not just any hats — beautiful, extremely stylish hats — but not too stylish that you can’t wear one without looking like a fashion victim. They are totally cool. The one above is a little on the haute couture end of the spectrum but others are totally casual and perfect for every day.

So what’s the tip here you might be asking. Well, where would a designer like Anita Hopkins benefit most from media exposure? The answer is Women’s Wear Daily or WWD. They are the fashion bible for the world of fashion apparel and accessories. Any exposure in this renowned, revered, highly credible industry trade will put you and your company in front of millions of decision makers and influencers critical to the success of your business. Specifically, Anita should be pitching this important target for not only product placement opportunities but also for features on herself as a major, emerging designer in the millinery world. One of the key senior editors there is Kim Friday. She’s definitely a great starting point for this company as well as any others out there that also have a fashion accessories business. Whether you design hats or shoes, Kim should know about you!

Start off by sending her a note and always include a lookbook of the upcoming collection. They have a very long lead time as they deal with the industry so right now they are looking to feature Fall 10 merchandise. So if you have some preview images of Fall, that’s what you should be showing. Anything before that is just old news to them. Good luck Anita!