Wangi explained that the ‘Ghana Block’ would be ran as a four-hour primetime content block, where “we will begin to create local content for that block and see how the market reacts to it.”

The introduction of the block, she continued, formed part of efforts by Africa Magic to build on the Original Movies project which the channel started in 2013.

Earlier on Wednesday, Wangi had engaged Ghanaian journalists who had expressed grievances against the seeming inundation of the African Magic channel with mostly Nigerian content.

“Speaking for Africa Magic, we have Ghanaian content on our channels,” she disagreed, indicating that MultiChoice Africa bought content that met certain standards.

“We were in Ghana to engage with stakeholders there – as we do in all our territories – about increasing the volume and quality of locally-produced content.

“We buy the content that is available, across the continent, if it meets specific criteria. As we continue to see content coming out of the regions, we will acquire.

“It’s always evolving and we’re trying to connect locally and we’re constantly looking at how to get more local content. Watch this space. There’s a lot we’re doing to drive development in West Africa, to build and create Ghanaian content we can show on our channels.”