Dennis Haarsager's rolling environmental scan for electronic media. "Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia "Wish I didn't know now what I didn't know then." --Bob Seger

Twitter @haarsager

Wednesday, 29 December 2004

Getting Local Broadcasters Back Online: Decisionmark

Not long ago many local radio broadcasters were excited by the prospect of reaching larger audiences via the Internet. ... Blinded by the excitement of the new medium, broadcasters had to quickly face the music of reality. Ironically enough, reaching a larger audience actually worked against them. Worldwide royalty charges were applied to online audiences, an economic burden local broadcasters couldn't bare. They also realized over the long-term they wouldn't deliver the local audiences advertisers desired. Soon may were pulling their broadcasts off the Internet. ¶ Decisionmark's Air-to-Web Broadcast Replication technology may provide a solution to get more local broadcasters back on the Web. ...¶... The technology is basically derived from the Geneva technologies ... a solution for the Satellite Home Viewer Act issue with DBS carriers. What that technology does is regulates the delivery of broadcast signals to a household based on signal prediction. Using that technology, we applied it to the Internet. Whereby radio and TV, based on a viewer's location, could be validated and then serve them with those signals that they would otherwise receive with an antenna.... Link: TVSpy. Thanks to David Liroff for the tip. --Dennis