REVENUE controller Alex Lewis and wife Charlotte, 33, live with kids Henry, five, and 18-month-old triplets Annabella, Lottie and Florence in Chelmsford, Essex. Alex, 33, blogs as @daddy_to_triplet_girls on Instagram, where users can generally earn one per cent of their following in monetary value. He says:

“The blog started as a bit of fun to keep a picture diary. Then other parents got in touch and it turned into a support network.

My followers went from 500 to 10,000 and it’s now around 95,000.

The happiness of the children comes before anything else and the long list of positives outweigh the negatives. In the beginning we were sent free products – a babygro or rattle.

NO... SAYS WRITER AND MUM OF ONE LUCY DIXON

Writer Lucy says: 'How sad to reduce the most important people in your life to business assets'

LUCY DIXON, 39, is a journalist living in Lowestoft, Suffolk and a single mum to George, six. She says:

“WE don’t send our kids to work up chimneys any more, but there’s a breed of parents who still think it’s fine to treat their children like enforced money-makers. They make my heart sink.

For the pint-sized “influencers”, every moment is a photo (and cash-earning) opportunity. Stripped of spontaneity, they must act out a fake version of family life. And why? To get free clothes and Likes.

How sad to reduce the most important people in your life to business assets. Judging your family’s worth by the number of modelling jobs and product endorsements your kids can earn is particularly unhealthy.