Blogs

Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success.
Especially in times when internal and external stresses may create a tendency to move this factor to the bottom of the list,...

After much anticipation, we launched our campaign in honor of BRG Communications’ 15th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000.
As part of the campaign and BRG’s...

Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear...

We attended the Partnership for a Healthier America (PHA) 2016 Summit last week, hearing about a number of healthy choice initiatives centered around making the healthy choice, an easy choice.
Corporations, foundations and nonprofits alike joined the agenda, driving conversations around obesity, outdoor play and food...

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...

If you’re a communications professional, you’ve probably heard this question in the last year:
Should our brand announce news on social media?
You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key...

To bring an audience to action, one of the steps along the way is to pinpoint where your target audience is conversing. No matter how great your message, or important your cause, action can’t happen if you’re educating an empty room. If your target audience...