The Businessese Influencer Marketing Podcasthttps://www.businessese.com
Influencer marketing is not just about blogs anymore. So, what is it? And how do you make the most of this constantly changing and rapidly growing market? Hosts Jamie Lieberman and Danielle Liss are legal and business experts (with personality!) in influencer marketing. This podcast will help you navigate the industry with real world advice to grow your business and in-depth interviews with professionals working in all aspects of influencer marketing. New episodes every Thursday.Sun, 17 Feb 2019 19:18:15 +0000en-UShourly1https://wordpress.org/?v=5.0.3https://www.businessese.com/wp-content/uploads/2019/01/businessese-FINAL_favicon-Transparent-90x90.pngThe Businessese Influencer Marketing Podcasthttps://www.businessese.com
3232Influencer marketing is not just about blogs anymore. So, what is it? And how do you make the most of this constantly changing and rapidly growing market? Hosts Jamie Lieberman and Danielle Liss are legal and business experts (with personality!) in influencer marketing. This podcast will help you navigate the industry with real world advice to grow your business and in-depth interviews with professionals working in all aspects of influencer marketing. New episodes every Thursday.Jamie Lieberman and Danielle LisscleanepisodicJamie Lieberman and Danielle Lisspookie.mcguire@me.compookie.mcguire@me.com (Jamie Lieberman and Danielle Liss)The Businessese Influencer Marketing PodcastThe Businessese Influencer Marketing Podcasthttps://www.businessese.com/wp-content/uploads/powerpress/JD_Podcast_logo_2.jpghttps://www.businessese.com
Weekly66: The One Where Someone Says Goodbyehttps://www.businessese.com/episode66/
Thu, 03 Jan 2019 06:59:25 +0000https://www.businessese.com/?p=7898https://www.businessese.com/episode66/#respondhttps://www.businessese.com/episode66/feed/0<p>Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode66/">66: The One Where Someone Says Goodbye</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

Parting is such sweet sorrow.

The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast.

This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of its hosts is leaving it as well as Hashtag Legal.

(Don't panic! The podcast will live on, just in a new, rebranded form. New episodes are on the way.)

Listen in to this week's episode to find out who is leaving, and to learn more about what our conscious uncoupling means for Businessese, Hashtag Legal and the podcast. There may be tears involved, but we're so excited about what lies ahead for 2019 and so grateful to have had our listeners along for the journey this far!

Make sure you're in the Businessese HQ to stay updated on new episodes and other developments.

]]>Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese...Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of […]Jamie Lieberman and Danielle Lissclean12:0265: Candid Conversations: Keeping Content Creativehttps://www.businessese.com/episode65/
Thu, 13 Dec 2018 07:14:38 +0000https://www.businessese.com/?p=7851https://www.businessese.com/episode65/#respondhttps://www.businessese.com/episode65/feed/0<p>We like alliteration. Can you tell? Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode65/">65: Candid Conversations: Keeping Content Creative</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

We like alliteration. Can you tell?

Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will dive into the questions we most frequently see asked (or those we are asked ourselves) when it comes to influencer marketing.

Inspired by a session Jamie recently attended at the Social Fresh social marketing conference, this week we're covering keeping your content creative.

Producing content that's fresh and engaging on a regular basis is challenging. Factor in that you want what you're producing to be sustainable and authentic— to be interesting to you personally, reflecting your mission and values without becoming repetitive— while also meeting your audience's particular needs, and it's easy to see how influencers and brands alike can struggle to find new angles and avoid burnout.

In this episode, we talk about some of the questions raised at that Social Fresh session, as well as our own struggles creating content for our podcast and tips we've picked up along the way. Listen in as we discuss:

being intentional and strategic with your content

getting ahead of your calendar by having a content plan in place

staying creative without a large budget

the importance of taking risks

taking advantage of breaks

incorporating humor

and more, including a little confession from Danielle.

How do you keep your content creative? Bounce on over to Businessese HQ: we'd love to hear your tips.

]]>We like alliteration. Can you tell? Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes!We like alliteration. Can you tell? Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will […]Jamie Lieberman and Danielle Lissclean16:5064: Unlock the Mystery: Behavioral Economics with Melina Palmerhttps://www.businessese.com/episode64/
Thu, 06 Dec 2018 06:44:45 +0000https://www.businessese.com/?p=7827https://www.businessese.com/episode64/#respondhttps://www.businessese.com/episode64/feed/0<p>What prompts a customer to buy? It's the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It's understanding that the brain is bombarded with information, all […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode64/">64: Unlock the Mystery: Behavioral Economics with Melina Palmer</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

What prompts a customer to buy?

It's the magic question of marketing.

While we humans are not logical, we are very predictable.-Melina Palmer

Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions.

It's understanding that the brain is bombarded with information, all day, every day.

It's knowing that the brain has preferences, irrational as they may be, and by truly understanding your customers and giving them a gentle nudge in the direction of those preferences can make a huge difference for your business.

This week on the Businessese Influencer Marketing Podcast, we're super excited to talk to Melina Palmer about leveraging behaviorial economics to improve conversions! Melina is the host of the Brainy Business Podcast, where she uses behavioral economics to unlock the mystery behind those small changes that make an impact— resulting in messaging, branding, advertisements, pricing and products that are more “brain friendly” (and profitable). She also helps others understand and apply these concepts as a strategist and a speaker.

Tune in as Melina discusses:

loss aversion as a valuable way to drive purchases

how changing one word in sales copy led to a 38% increase in sales

a slight shift in the pricing structure on your website that can translate into big sales

how many times a person needs to be exposed to something before they take action

strategies to encourage your audience to click and convert through affiliate content

the best way to disclose sponsored work while retaining authenticity

Do you find this topic as fascinating as we do? Let us know in Businessese HQ!

]]>What prompts a customer to buy? It's the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works ...What prompts a customer to buy? It's the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It's understanding that the brain is bombarded with information, all […]Jamie Lieberman and Danielle Lissclean34:1163: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdlehttps://www.businessese.com/episode63/
Thu, 29 Nov 2018 07:22:08 +0000https://www.businessese.com/?p=7797https://www.businessese.com/episode63/#respondhttps://www.businessese.com/episode63/feed/0<p>Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode63/">63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

Think display ads are a waste of time and website real estate?

Think again.

For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience up as a lesson learned, removing the ads and never looking back.

But like everything else on the digital landscape, advertising has changed and evolved. Running display ads can most definitely generate real revenue, providing a lucrative and relatively passive income stream. The key is optimizing your site for your advertising— and your advertising for your audience.

There is always a loss in user experience to add advertising to your site. That doesn't mean don't do it. It just means that the return on that advertising needs to be worth it.

Amber Bracegirdle

This week on the Businessese Influencer Marketing Podcast, Amber Bracegirdle unlocks the mystery behind best practices for maximizing ad revenue. Amber is a co-founder at Mediavine, a full service ad management company working with 4000 bloggers across the entire lifestyle spectrum, as well as the managing editor of FoodFanatic.com and co-host of the Theory of Content podcast.

Amber is all about SEO and making the business of blogging better, and she shares all the good stuff in this episode! Listen in as she goes over:

why placing ads on your site can be a gamechanger

how Mediavine's ad system differs from others, generating more income

“affiliate marketing and ads don't mix” and two more digital advertising myths

how display advertising affects SEO

how website owners can optimize for ad income— and the biggest mistakes they often make

who should start adding ads to their site (hint: it's not everybody)

What has your experience running ads been like? What are your top tips— or your most trying trials? Let's talk it out over in Businessese HQ.

]]>Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers,Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience […]Jamie Lieberman and Danielle Lissclean30:1162: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalonehttps://www.businessese.com/episode62/
Thu, 15 Nov 2018 06:49:49 +0000https://www.businessese.com/?p=7758https://www.businessese.com/episode62/#respondhttps://www.businessese.com/episode62/feed/0<p>They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we're welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode62/">62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place?

This week we're welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and recipe developer at Champagne Tastes. Sarah first translated her B.F.A. in Fine Art Photography and M.A.T. in Art Education into a decade as a wedding photographer, but has moved on to a much tastier job– food writing and photography.

Champagne Tastes was started on a whim with a broad recipe base and no eye towards monetizing, but Sarah has found success through narrowing her niche to better serve her ideal reader (who she defines as an urban hippie, reconnecting with nature through food and sustainable recipes from the earth and sea while cooking in a smaller kitchen).

Listen in as Sarah walks us through:

the process of narrowing her niche

where she is financially with her blog business

her current income streams and what new ones she is looking to incorporate

the steps she's taken to generate more time and traffic

her advice for those just starting out, or just starting to monetize

how she approaches brands for partnerships

Who is your ideal audience, and how can you narrow your niche for them? Let's chat over in Businessese HQ!

]]>They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we're welcoming Sarah Trenalone to the Businessese I...They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we're welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and […]Jamie Lieberman and Danielle Lissclean22:5961: Unlock the Mystery: Launching a Subscription Box Business with Kelly Puglianohttps://www.businessese.com/episode61/
Thu, 08 Nov 2018 06:44:40 +0000https://www.businessese.com/?p=7732https://www.businessese.com/episode61/#respondhttps://www.businessese.com/episode61/feed/0<p> Who doesn't love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it's exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode61/">61: Unlock the Mystery: Launching a Subscription Box Business with Kelly Pugliano</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

Who doesn't love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it's exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, and 2017 saw a 10% increase over the year before.

We're so happy to have Kelly Pugliano on the podcast this week to talk about launching a successful subscription box business. Kelly is an entrepreneur, speaker, award winning writer and photographer, and the founder of Eat Picks. Inspired by her love of farmers' markets and her desire to help support small businesses and local artisans, Kelly founded Roost Crate, a subscription service curating unique, thoughtful, creative artisan gifts.

I decided that at that stage in my life I needed to pursue my own dream rather than supporting someone else's.

-Kelly Pugliano

Tune in to learn about:

Kelly's pivots from mom blog to food blog to launching her own business

how and why she made the decision to launch Roost Crate

how long she planned and the steps she took pre-launch

her decision to bootstrap vs taking on investors

some of the challenges Kelly faced during and post-launch

her insights about maintaining her blog while managing and scaling her business

]]> Who doesn't love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it's exciting to have that box arrive in your mailbox and to reveal the surprises inside. Who doesn't love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it's exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, […]Jamie Lieberman and Danielle Lissclean25:2460: Unlock the Mystery: Financial Planning for Your Small Business with Sylvia Inkshttps://www.businessese.com/episode60/
Thu, 01 Nov 2018 06:02:43 +0000https://www.businessese.com/?p=7616https://www.businessese.com/episode60/#respondhttps://www.businessese.com/episode60/feed/0<p>Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn't taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode60/">60: Unlock the Mystery: Financial Planning for Your Small Business with Sylvia Inks</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn't taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it can only take one unexpected expense—or an unfortunate series of small expenses—to derail a business's bank account.

There may not be a foolproof formula for success, but knowing how to manage your money well is definitely an ingredient.

You have to get comfortable with those numbers if you want to survive and thrive in running your small business.

-Sylvia Inks

Maybe you think you're not great with numbers, or you're not sure where to begin when it comes to financial planning for your small business, but the last thing you want to do is avoid dealing with your bottom line.

The good news is, you don't have to be an accounting expert to have the financial skills necessary to maintain a profitable business! This week on the Businessese Influencer Marketing Podcast, business finance coach Sylvia Inks unlocks the mystery around budgeting and other financial considerations for the self employed. During her ten years with one of the world's largest consulting firms, Sylvia worked with Fortune 500 organizations in financial services, insurance, healthcare and technology to improve processes, performance and profitability. Now through her own business, SMI Financial Coaching, she acts as a step-by-step guide to learning the business and financial skills entrepreneurs need for success, so they have the money and time to so what they want, when they want to do it.

In this episode, Sylvia discusses:

business expenses many entrepreneurs overlook

forming a financial plan when transitioning from a full-time job to running your own business

how financial planning for your business differs from planning for your personal life

how much business owners should have saved in case of emergency or to make it through a lean season

when it makes sense to take on debt when starting your business

helpful financial planning tools for small business owners

What are your questions about financial planning for your small business? Let us know in Businessese HQ.

]]>Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn't taking a hard,Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn't taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it […]Jamie Lieberman and Danielle Lissclean28:4159: Unlock the Mystery: From 11 Clients to 7-Figure Business with Amanda Tresshttps://www.businessese.com/episode59/
Thu, 25 Oct 2018 14:36:56 +0000https://www.businessese.com/?p=7573https://www.businessese.com/episode59/#respondhttps://www.businessese.com/episode59/feed/0<p>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When you want to make more money from your business, most people start by doing […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode59/">59: Unlock the Mystery: From 11 Clients to 7-Figure Business with Amanda Tress</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

When you want to make more money from your business, most people start by doing MORE. Taking on more clients. Writing more posts. Finishing more projects.

It's a solid path to generating extra income, but it's also using up more of your time, energy and talent. Spreading yourself too thin and constantly having to hustle can lead to mental and physical exhaustion, causing you to make more mistakes and lose the passion that led you to launch your own business in the first place.

In short, you might be your own boss, but now you're trapped in a J-O-B of your own making.

Once I finally had that a-ha moment, I was able to REALLY scale REALLY big.

-Amanda Tress

Like many fitness trainers, Amanda Tress started her career in the industry trading hours for dollars in the gym. To avoid burning out, while earning a more significant income for her family, she decided to leverage her background as a digital marketing consultant and experience leading in person bootcamps to create her own program of scalable online bootcamps. Amanda launched with only 11 clients; today, the FASTer Way to Fat Loss is a million dollar fitness business helping 10,000 active clients around the world to achieve their fitness goals.

In addition to managing her 7-figure fitness business, Amanda runs a digital marketing agency for female entrepreneurs in the wellness industry, guiding fellow fitness professionals as they scale their own businesses.

Tune in to hear Amanda discuss:

how she operates from an abundance mindset

growing and scaling her business from 11 clients to $1.2 million per month

]]>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When you want to make more money from your business, most people start by doing […]Jamie Lieberman and Danielle Lissclean29:2758: Unlock the Mystery: Using Your Voice and Asking Your Worth with Alexia Vernonhttps://www.businessese.com/episode58/
Thu, 18 Oct 2018 06:19:24 +0000https://www.businessese.com/?p=7509https://www.businessese.com/episode58/#respondhttps://www.businessese.com/episode58/feed/0<p>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When I use my voice I give other people permission to use theirs… when I […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode58/">58: Unlock the Mystery: Using Your Voice and Asking Your Worth with Alexia Vernon</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>

In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

When I use my voice I give other people permission to use theirs… when I ask for the money I'm worth I make it easier for other women to ask for the money that they are worth.

-Alexia Vernon

As this week's guest points out during our interview, everything has a communication component. It's a huge advantage to be able to clearly articulate when it comes to any goal— particularly when it comes to finances and negotiation.

Ask for what you want. Get what you're worth.

We're so excited to have Alexia Vernon join us to talk about using your voice, and how it ties into your relationship with money. Alexia is the author of Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World and creator of The Spotlight Speaker Accelerator and Spotlight Speakers Collective speaker coaching programs. She was dubbed a “Moxie Maven” by President Obama’s White House Office of Public Engagement for her potent approach to women’s empowerment, and has delivered transformational keynotes and corporate training for Fortune 500 companies and professional associations, spoken at the United Nations, and delivered a TEDx talk on the future of feminism. A sought-after women’s speaking and leadership coach, Alexia teaches her clients how to use public speaking to grow their businesses and amplify their thought leadership, honing in on the “big idea” that is center to their work so they can create their signature talk that garners visibility in front of their ideal clients.

Listen in as Alexia discusses:

why women struggle with talking about money and asking for what we want

her conversations with her young daughter about using her voice

tips for asking your worth during negotiation

when it's to your advantage to stay silent

the process of signing her book deal for her book

how to step into your moxie when it comes to finances as a whole, so that you can achieve a healthy relationship with your money

We need opportunities to flex those disruptive muscles so that when we get into a position where suddenly success is predicated on advocating for our self, advocating for more money, it's not the first time we're trying to do that for ourselves.

How are you enjoying the Unlock the Mystery series? We'd love to hear your feedback! Eagerly awaiting your performance reviews over in our private Facebook group for digital entrepreneurs, Businessese HQ.

]]>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When I use my voice I give other people permission to use theirs… when I […]Jamie Lieberman and Danielle Lissclean33:4757: Unlock the Mystery: Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascarihttps://www.businessese.com/episode57/
Thu, 11 Oct 2018 06:17:56 +0000https://www.businessese.com/?p=7461https://www.businessese.com/episode57/#respondhttps://www.businessese.com/episode57/feed/0<p>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode57/">57: Unlock the Mystery: Monetizing a Hyperlocal Blog with Melissa Wise and Cassie Mascari</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>
In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.

Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: what to do, where to go and who to trust, in and around Hoboken, New Jersey. It was started by Hoboken moms Melissa Wise and Cassie Mascari as a lifestyle blog, but grew quickly into a community driven marketing, advertising, graphic design, photography, event planning and social action media company.

So: how did they get from there to here?

It's really about slow and steady for us, and keeping it meaningful.

-Cassie Mascari

In this installment of the Unlock the Mystery series, we dig into what makes a hyperlocal site successful! Listen in as Jamie fangirls a bit and the ladies of Little Hoboken discuss:

their motivation behind starting (and evolving) a hyperlocal site

how they manage a successful partnership

how they grow their audience

the importance of finding the right audience

their monetization strategies and sources of income

What do you love (and not love) about the hyperlocal sites in your area? If you run a hyperlocal site, what challenges do you face?

Let's talk it out over in our private Facebook group for digital entrepreneurs, Businessese HQ.

]]>In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: […]Jamie Lieberman and Danielle Lissclean24:1856: Unlock the Mystery: Spend or Skip? Where to Invest in Your Influencer Businesshttps://www.businessese.com/episode56/
Thu, 04 Oct 2018 05:51:58 +0000https://www.businessese.com/?p=7414<p>In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. You've probably heard the saying, “you've got to spend money to make money.” But […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode56/">56: Unlock the Mystery: Spend or Skip? Where to Invest in Your Influencer Business</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. You've probably heard the saying, “you've got to spend money to make money.” But […]Jamie Lieberman and Danielle Lissclean18:3055: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcignohttps://www.businessese.com/episode55/
Thu, 27 Sep 2018 10:11:57 +0000https://www.businessese.com/?p=7400<p>What if brands decide tomorrow that they don't want to work with bloggers anymore, they don't see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode55/">55: Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>What if brands decide tomorrow that they don't want to work with bloggers anymore, they don't see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where the...What if brands decide tomorrow that they don't want to work with bloggers anymore, they don't see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with […]Jamie Lieberman and Danielle Lissclean28:3654: Unlock the Mystery: Travel Blogging and Monetization with Amanda Williamshttps://www.businessese.com/episode54/
Thu, 20 Sep 2018 06:35:22 +0000https://www.businessese.com/?p=7374<p>In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Amanda Williams is the former-journalist-turned-blogger behind A Dangerous Business, a travel blog that aims […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode54/">54: Unlock the Mystery: Travel Blogging and Monetization with Amanda Williams</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential.In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Amanda Williams is the former-journalist-turned-blogger behind A Dangerous Business, a travel blog that aims […]Jamie Lieberman and Danielle Lissclean26:0753: Unlock the Mystery – Our Top Money Lessonshttps://www.businessese.com/episode53/
Thu, 13 Sep 2018 05:34:31 +0000https://www.businessese.com/?p=7346<p>We need to talk about money. We know, it's awkward. Money can be very taboo to talk about; people tend to tiptoe around the topic, shrugging off questions about profits and expenses, tensing up when it's time to state their rates. But as an industry, it's vital to share our experiences— both the mistakes and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode53/">53: Unlock the Mystery – Our Top Money Lessons</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We need to talk about money. We know, it's awkward. Money can be very taboo to talk about; people tend to tiptoe around the topic, shrugging off questions about profits and expenses, tensing up when it's time to state their rates. But as an industry,We need to talk about money. We know, it's awkward. Money can be very taboo to talk about; people tend to tiptoe around the topic, shrugging off questions about profits and expenses, tensing up when it's time to state their rates. But as an industry, it's vital to share our experiences— both the mistakes and […]Jamie Lieberman and Danielle Lissclean20:5952: Optimizing Your Pinterest Strategy with Kate Ahlhttps://www.businessese.com/episode52/
Thu, 06 Sep 2018 05:57:14 +0000https://www.businessese.com/?p=7323<p>Like every other social media channel, Pinterest has changed a lot over the years— and changing algorithms means needing to update those marketing strategies. For many, however, Pinterest strategy sometimes takes a backseat, and can mean a lot of untapped potential for your business or brand. Pinterest is very much like Google. It can drive traffic year […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode52/">52: Optimizing Your Pinterest Strategy with Kate Ahl</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Like every other social media channel, Pinterest has changed a lot over the years— and changing algorithms means needing to update those marketing strategies. For many, however, Pinterest strategy sometimes takes a backseat,Like every other social media channel, Pinterest has changed a lot over the years— and changing algorithms means needing to update those marketing strategies. For many, however, Pinterest strategy sometimes takes a backseat, and can mean a lot of untapped potential for your business or brand. Pinterest is very much like Google. It can drive traffic year […]Jamie Lieberman and Danielle Lissclean33:2451: Celebrating Diversity with Hope McGrathhttps://www.businessese.com/episode51/
Thu, 30 Aug 2018 04:52:12 +0000https://www.businessese.com/?p=7301<p>We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode51/">51: Celebrating Diversity with Hope McGrath</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change,We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up […]Jamie Lieberman and Danielle Lissclean26:0650 and Feeling Fine: 10 Lessons Learned While Podcastinghttps://www.businessese.com/episode50/
Thu, 23 Aug 2018 05:46:17 +0000https://www.businessese.com/?p=7253<p>Time FLIES! It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode50/">50 and Feeling Fine: 10 Lessons Learned While Podcasting</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Time FLIES! It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcastin...Time FLIES! It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and […]Jamie Lieberman and Danielle Lissclean54:2649: Six Steps for Successful Negotiationhttps://www.businessese.com/episode49/
Thu, 16 Aug 2018 04:57:00 +0000https://www.businessese.com/?p=7218<p>We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode49/">49: Six Steps for Successful Negotiation</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs...We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your […]Jamie Lieberman and Danielle Lissclean18:0348: 1% Infinity: Next Level Food Blogging with Bjork Ostromhttps://www.businessese.com/episode48/
Thu, 09 Aug 2018 07:34:54 +0000https://www.businessese.com/?p=7190<p>We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode48/">48: 1% Infinity: Next Level Food Blogging with Bjork Ostrom</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility,We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and […]Jamie Lieberman and Danielle Lissclean42:1147: The Evolution of Type-A Parent with Rachel Honowayhttps://www.businessese.com/episode47/
Thu, 02 Aug 2018 06:49:49 +0000https://www.businessese.com/?p=7159<p>Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level. In 2017, the company was acquired by Rachel Honoway and Eric Nagel of Rust […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode47/">47: The Evolution of Type-A Parent with Rachel Honoway</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level.Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level. In 2017, the company was acquired by Rachel Honoway and Eric Nagel of Rust […]Jamie Lieberman and Danielle Lissclean26:5346: Finding Your Purpose with Annie Spanohttps://www.businessese.com/episode46/
Thu, 26 Jul 2018 04:31:48 +0000https://www.businessese.com/?p=7113<p>What does it really mean to be authentic, to inspire others, to live your purpose? What is the way that only you can have a positive impact on others' lives? And how do you do that while still making a living? Finding your purpose for leading others all comes back to reframing your life story, […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode46/">46: Finding Your Purpose with Annie Spano</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>What does it really mean to be authentic, to inspire others, to live your purpose? What is the way that only you can have a positive impact on others' lives? And how do you do that while still making a living?What does it really mean to be authentic, to inspire others, to live your purpose? What is the way that only you can have a positive impact on others' lives? And how do you do that while still making a living? Finding your purpose for leading others all comes back to reframing your life story, […]Jamie Lieberman and Danielle Lissclean33:1145: Building a Virtual Assistant Business with Abbey Ashleyhttps://www.businessese.com/episode45/
Thu, 19 Jul 2018 06:56:45 +0000https://www.businessese.com/?p=7089<p>Running your own business from home by marketing the skills you most enjoy using— with the freedom and flexibility that comes with it. Delegating the tasks you aren't proficient in, don't have the time for, or just plain dislike. Whether you're launching a virtual assistant business or considering hiring a VA to help with your […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode45/">45: Building a Virtual Assistant Business with Abbey Ashley</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Running your own business from home by marketing the skills you most enjoy using— with the freedom and flexibility that comes with it. Delegating the tasks you aren't proficient in, don't have the time for, or just plain dislike.Running your own business from home by marketing the skills you most enjoy using— with the freedom and flexibility that comes with it. Delegating the tasks you aren't proficient in, don't have the time for, or just plain dislike. Whether you're launching a virtual assistant business or considering hiring a VA to help with your […]Jamie Lieberman and Danielle Lissclean31:3144: Selling or Acquiring a Business with Eric Nagelhttps://www.businessese.com/episode44/
Thu, 12 Jul 2018 07:42:34 +0000https://www.businessese.com/?p=7043<p>Maybe you've been blogging since forever and the fire just isn't there anymore. You're ready to close up shop, but hate for the brand you've established and content you've created to fade away into nothing. Maybe you've created a killer app or website. It's fantastic, but you're not so into the whole maintenance and monetization […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode44/">44: Selling or Acquiring a Business with Eric Nagel</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Maybe you've been blogging since forever and the fire just isn't there anymore. You're ready to close up shop, but hate for the brand you've established and content you've created to fade away into nothing.Maybe you've been blogging since forever and the fire just isn't there anymore. You're ready to close up shop, but hate for the brand you've established and content you've created to fade away into nothing. Maybe you've created a killer app or website. It's fantastic, but you're not so into the whole maintenance and monetization […]Jamie Lieberman and Danielle Lissclean35:0843: Monetizing with Affiliate Marketing with Angel Djambazovhttps://www.businessese.com/episode43/
Thu, 05 Jul 2018 07:55:21 +0000https://www.businessese.com/?p=7008<p>Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you'll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode43/">43: Monetizing with Affiliate Marketing with Angel Djambazov</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses,Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you'll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or […]Jamie Lieberman and Danielle Lissclean36:2142: Embracing Your Inner Salesperson with Nikki Rauschhttps://www.businessese.com/episode42/
Thu, 28 Jun 2018 14:27:07 +0000https://www.businessese.com/?p=6985<p>If you are in this mindset of ‘I don't want to have to sell anything,' you're kind of saying ‘I don't want to make any money.' ~Nikki Rausch Uncomfortable with the idea of coming across as “sales-y?” Why? When did the concept of selling take on such a negative connotation? The fact is, if you want […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode42/">42: Embracing Your Inner Salesperson with Nikki Rausch</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>If you are in this mindset of ‘I don't want to have to sell anything,' you're kind of saying ‘I don't want to make any money.' ~Nikki Rausch Uncomfortable with the idea of coming across as “sales-y?” Why? When did the concept of selling take on such a...If you are in this mindset of ‘I don't want to have to sell anything,' you're kind of saying ‘I don't want to make any money.' ~Nikki Rausch Uncomfortable with the idea of coming across as “sales-y?” Why? When did the concept of selling take on such a negative connotation? The fact is, if you want […]Jamie Lieberman and Danielle Lissclean30:4541: Building Better Relationships with Brandshttps://www.businessese.com/episode41/
Thu, 21 Jun 2018 07:04:01 +0000https://www.businessese.com/?p=6944<p>As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode41/">41: Building Better Relationships with Brands</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well.As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in […]Jamie Lieberman and Danielle Lissclean35:1140: The Latest on Sponsored Content Contractshttps://www.businessese.com/episode40/
Thu, 14 Jun 2018 06:29:23 +0000https://www.businessese.com/?p=6891<p>Are we talking contracts again? Yes. Yes we are. You know why? Because contracts are IMPORTANT. They protect you, and they protect your client. They lay out expectations in black and white so there's no confusion later. But, like everything else in the world of influencer marketing, the contracts used for sponsored content are evolving […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode40/">40: The Latest on Sponsored Content Contracts</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Are we talking contracts again? Yes. Yes we are. You know why? Because contracts are IMPORTANT. They protect you, and they protect your client. They lay out expectations in black and white so there's no confusion later. But,Are we talking contracts again? Yes. Yes we are. You know why? Because contracts are IMPORTANT. They protect you, and they protect your client. They lay out expectations in black and white so there's no confusion later. But, like everything else in the world of influencer marketing, the contracts used for sponsored content are evolving […]Jamie Lieberman and Danielle Lissclean19:2339: Monetization Tips for Influencers with Jenny Guyhttps://www.businessese.com/episode39/
Thu, 07 Jun 2018 05:15:57 +0000https://www.businessese.com/?p=6867<p>Whether you're an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a strategy at all). You may be worried about alienating the audience that took so long to […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode39/">39: Monetization Tips for Influencers with Jenny Guy</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Whether you're an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a str...Whether you're an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a strategy at all). You may be worried about alienating the audience that took so long to […]Jamie Lieberman and Danielle Lissclean31:0138: Going from Side Hustle to Full Time Hustle with Mary Claviereshttps://www.businessese.com/episode38/
Thu, 31 May 2018 06:43:03 +0000https://www.businessese.com/?p=6805<p>Turning your part time side hustle, your passion project, into your full time job: that's the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams into reality. As inspiration for the transition, this week we're sharing an entrepreneurial success story. Mary Clavieres […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode38/">38: Going from Side Hustle to Full Time Hustle with Mary Clavieres</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Turning your part time side hustle, your passion project, into your full time job: that's the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams ...Turning your part time side hustle, your passion project, into your full time job: that's the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams into reality. As inspiration for the transition, this week we're sharing an entrepreneurial success story. Mary Clavieres […]Jamie Lieberman and Danielle Lissclean27:4737: Hiring Our First Full-Time Employeehttps://www.businessese.com/episode37/
Thu, 24 May 2018 05:50:57 +0000https://www.businessese.com/?p=6516<p>There's a lot of fear-facing that goes on when you start your own business. It's an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship. It's also scary when your business becomes successful to the […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode37/">37: Hiring Our First Full-Time Employee</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>There's a lot of fear-facing that goes on when you start your own business. It's an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship.There's a lot of fear-facing that goes on when you start your own business. It's an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship. It's also scary when your business becomes successful to the […]Jamie Lieberman and Danielle Lissclean26:5236: The Tech Side of GDPR Implementation with Jill Sessahttps://www.businessese.com/episode36/
Thu, 17 May 2018 12:55:24 +0000https://www.businessese.com/?p=6156<p>Yes, that's right. We're talking GDPR again. Why? Because it's important. We do not recommend ignoring the new requirements put forth by the General Data Protection Regulation. But also because we've been hearing a lot of questions about the how behind GDPR compliance, and we want to make sure that no one finds themselves non-compliant simply […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode36/">36: The Tech Side of GDPR Implementation with Jill Sessa</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Yes, that's right. We're talking GDPR again. Why? Because it's important. We do not recommend ignoring the new requirements put forth by the General Data Protection Regulation. But also because we've been hearing a lot of questions about the how behind...Yes, that's right. We're talking GDPR again. Why? Because it's important. We do not recommend ignoring the new requirements put forth by the General Data Protection Regulation. But also because we've been hearing a lot of questions about the how behind GDPR compliance, and we want to make sure that no one finds themselves non-compliant simply […]Jamie Lieberman and Danielle Lissclean32:3135: Optimizing Facebook and Cultivating Community with Nicole Culverhttps://www.businessese.com/episode35/
Thu, 10 May 2018 05:50:40 +0000https://www.businessese.com/?p=5934<p>As an influencer or online business owner, it can feel like there's a whole lot you “need” to do. You need to be optimizing Facebook. Instagram. Twitter. Pinterest. You need to have a newsletter. Sales funnel. Lead magnet. You need to be posting content constantly. Guest posting. Posting to Medium. Posting to LinkedIn. We would […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode35/">35: Optimizing Facebook and Cultivating Community with Nicole Culver</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>As an influencer or online business owner, it can feel like there's a whole lot you “need” to do. You need to be optimizing Facebook. Instagram. Twitter. Pinterest. You need to have a newsletter. Sales funnel. Lead magnet.As an influencer or online business owner, it can feel like there's a whole lot you “need” to do. You need to be optimizing Facebook. Instagram. Twitter. Pinterest. You need to have a newsletter. Sales funnel. Lead magnet. You need to be posting content constantly. Guest posting. Posting to Medium. Posting to LinkedIn. We would […]Jamie Lieberman and Danielle Lissclean28:0934: Growing Your Business with Social Media with Lisa Lehmannhttps://www.businessese.com/episode34/
Thu, 03 May 2018 05:06:20 +0000https://www.businessese.com/?p=5546<p>It's amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn't a thing yet. Social media as a concept was in its infancy. Today, it's nearly unimaginable to consider a marketing campaign without a social element. In between, there were pioneers— bloggers, […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode34/">34: Growing Your Business with Social Media with Lisa Lehmann</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>It's amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn't a thing yet. Social media as a concept was in its infancy. Today,It's amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn't a thing yet. Social media as a concept was in its infancy. Today, it's nearly unimaginable to consider a marketing campaign without a social element. In between, there were pioneers— bloggers, […]Jamie Lieberman and Danielle Lissclean24:3233: Handling Difficult Communication with Lara Curriehttps://www.businessese.com/episode33/
Thu, 26 Apr 2018 06:13:24 +0000https://www.businessese.com/?p=5447<p>Within ‘difficult' is our greatest opportunity for growth and understanding. -Lara Currie How do you handle conflict? Conflict is a fact of life—when everyone is the same and no one is challenged, nothing changes and nobody learns or grows. It's an easy concept to understand, but a more complicated one to put into practice. Many […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode33/">33: Handling Difficult Communication with Lara Currie</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Within ‘difficult' is our greatest opportunity for growth and understanding. -Lara Currie How do you handle conflict? Conflict is a fact of life—when everyone is the same and no one is challenged, nothing changes and nobody learns or grows.Within ‘difficult' is our greatest opportunity for growth and understanding. -Lara Currie How do you handle conflict? Conflict is a fact of life—when everyone is the same and no one is challenged, nothing changes and nobody learns or grows. It's an easy concept to understand, but a more complicated one to put into practice. Many […]Jamie Lieberman and Danielle Lissclean27:0532: The GDPR and U.S. Based Businesseshttps://www.businessese.com/episode32/
Thu, 19 Apr 2018 03:59:12 +0000https://www.businessese.com/?p=5331<p>Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode32/">32: The GDPR and U.S. Based Businesses</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon.Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can […]Jamie Lieberman and Danielle Lissclean14:2031: Invest in Your Self: Mindset Matters with Queirra Fendersonhttps://www.businessese.com/episode31/
Thu, 12 Apr 2018 05:55:17 +0000https://www.businessese.com/?p=5270<p>Do any of these statements apply to you? You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis. You look for “gold stars” from others to gauge successes. You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode31/">31: Invest in Your Self: Mindset Matters with Queirra Fenderson</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Do any of these statements apply to you? You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis. You look for “gold stars” from others to gauge successes. You have definite goals for your business,Do any of these statements apply to you? You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis. You look for “gold stars” from others to gauge successes. You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those […]Jamie Lieberman and Danielle Lissclean32:2730: What Makes a Business Successful?https://www.businessese.com/episode30/
Thu, 05 Apr 2018 06:08:07 +0000https://www.businessese.com/?p=5233<p>Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them “growth opportunities”). While we think it's really important to share and learn from the hardships we all face as business owners, we […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode30/">30: What Makes a Business Successful?</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them “growth opportunities”).Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them “growth opportunities”). While we think it's really important to share and learn from the hardships we all face as business owners, we […]Jamie Lieberman and Danielle Lissclean29:4629: Managing Stress with Shulamit Ber Levtovhttps://www.businessese.com/episode29/
Thu, 29 Mar 2018 07:09:59 +0000https://www.businessese.com/?p=5216<p>Feeling stressed? As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits. What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode29/">29: Managing Stress with Shulamit Ber Levtov</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Feeling stressed? As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits.Feeling stressed? As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits. What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will […]Jamie Lieberman and Danielle Lissclean30:2328: How We Are Growing and Scaling Our Businesshttps://www.businessese.com/episode28/
Thu, 22 Mar 2018 05:00:36 +0000https://www.businessese.com/?p=5181<p>Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary. As your business grows but the hours in […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode28/">28: How We Are Growing and Scaling Our Business</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary.Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary. As your business grows but the hours in […]Jamie Lieberman and Danielle Lissclean16:4527: Growing and Leveraging Facebook Groups with Brandi Rileyhttps://www.businessese.com/episode27/
Thu, 15 Mar 2018 07:22:36 +0000https://www.businessese.com/?p=5133<p>Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one. When you wanted to discover new blogs to read and follow, you either […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode27/">27: Growing and Leveraging Facebook Groups with Brandi Riley</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one.Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one. When you wanted to discover new blogs to read and follow, you either […]Jamie Lieberman and Danielle Lissclean28:5426: Working with Independent Contractorshttps://www.businessese.com/episode26/
Thu, 08 Mar 2018 06:47:49 +0000https://www.businessese.com/?p=5100<p>A whole lot of small business success starts with personal development. In recent episodes of the Businessese Influencer Marketing Podcast, we've talked about fixing your entrepreneurial mindset, joining a mastermind group, and improving productivity to pave the way towards exponential growth within your business. The next logical (and exciting!) step was to discuss hiring and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode26/">26: Working with Independent Contractors</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>A whole lot of small business success starts with personal development. In recent episodes of the Businessese Influencer Marketing Podcast, we've talked about fixing your entrepreneurial mindset, joining a mastermind group,A whole lot of small business success starts with personal development. In recent episodes of the Businessese Influencer Marketing Podcast, we've talked about fixing your entrepreneurial mindset, joining a mastermind group, and improving productivity to pave the way towards exponential growth within your business. The next logical (and exciting!) step was to discuss hiring and […]Jamie Lieberman and Danielle Lissclean14:2225: Hiring and Growing Your Team with Shelli Warrenhttps://www.businessese.com/episode25/
Thu, 01 Mar 2018 07:49:04 +0000https://www.businessese.com/?p=5067<p>You've started your own business, and it's doing well. Better than well, actually! You have more work to do than you have hours in the day. It's a good problem to have. Only, you don't spend as much time you like pitching new opportunities to grow your business. Or maybe you've actually had to turn […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode25/">25: Hiring and Growing Your Team with Shelli Warren</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>You've started your own business, and it's doing well. Better than well, actually! You have more work to do than you have hours in the day. It's a good problem to have. Only, you don't spend as much time you like pitching new opportunities to grow your...You've started your own business, and it's doing well. Better than well, actually! You have more work to do than you have hours in the day. It's a good problem to have. Only, you don't spend as much time you like pitching new opportunities to grow your business. Or maybe you've actually had to turn […]Jamie Lieberman and Danielle Lissclean29:2524: Tech and SEO Made Simple with Katy Widrickhttps://www.businessese.com/episode24/
Thu, 22 Feb 2018 06:39:22 +0000https://www.businessese.com/?p=5032<p>Getting started with a website can be intimidating. We're not even talking about building your business and the marketing, financial, and legal considerations that go along with it— we're talking about the actual creating and maintaining of your site. Suddenly, you're faced with a whole new set of terms and skills to learn: the most […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode24/">24: Tech and SEO Made Simple with Katy Widrick</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Getting started with a website can be intimidating. We're not even talking about building your business and the marketing, financial, and legal considerations that go along with it— we're talking about the actual creating and maintaining of your site.Getting started with a website can be intimidating. We're not even talking about building your business and the marketing, financial, and legal considerations that go along with it— we're talking about the actual creating and maintaining of your site. Suddenly, you're faced with a whole new set of terms and skills to learn: the most […]Jamie Lieberman and Danielle Lissclean40:0723: Building Your Brand Strategy with Stacey Fergusonhttps://www.businessese.com/episode23/
Thu, 15 Feb 2018 07:59:27 +0000https://www.businessese.com/?p=4998<p>“What is my mission? What is my brand story?” They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode23/">23: Building Your Brand Strategy with Stacey Ferguson</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>“What is my mission? What is my brand story?” They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well […]“What is my mission? What is my brand story?” They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well […]Jamie Lieberman and Danielle Lissclean29:0622: Maximizing Your Conference Experiencehttps://www.businessese.com/episode22/
Thu, 08 Feb 2018 06:35:27 +0000https://www.businessese.com/?p=4961<p>We often talk about just how much the online landscape has and continues to grow and change. Algorithms and rules are evolving at a rapid clip, as is the mindset of those who work in this space as they approach their work as a business rather than a hobby— with the marketing strategy, legalities, and opportunities […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode22/">22: Maximizing Your Conference Experience</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We often talk about just how much the online landscape has and continues to grow and change. Algorithms and rules are evolving at a rapid clip, as is the mindset of those who work in this space as they approach their work as a business rather than a ho...We often talk about just how much the online landscape has and continues to grow and change. Algorithms and rules are evolving at a rapid clip, as is the mindset of those who work in this space as they approach their work as a business rather than a hobby— with the marketing strategy, legalities, and opportunities […]Jamie Lieberman and Danielle Lissclean19:2821: Achieving True Productivity with Amber De La Garzahttps://www.businessese.com/episode21/
Thu, 01 Feb 2018 13:01:49 +0000https://www.businessese.com/?p=4933<p>When you’re investing your best time into your best activities, that is true productivity. Amber De La Garza Feeling overwhelmed, out of time, too busy working in your business but not on your business? Being an entrepreneur means having a never-ending to-do list. And that's a good thing: it means that there is still work […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode21/">21: Achieving True Productivity with Amber De La Garza</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>When you’re investing your best time into your best activities, that is true productivity. Amber De La Garza Feeling overwhelmed, out of time, too busy working in your business but not on your business? Being an entrepreneur means having a never-ending...When you’re investing your best time into your best activities, that is true productivity. Amber De La Garza Feeling overwhelmed, out of time, too busy working in your business but not on your business? Being an entrepreneur means having a never-ending to-do list. And that's a good thing: it means that there is still work […]Jamie Lieberman and Danielle Lissclean35:1020: Finding Success with Influencer Networks: Q&A with Tiffany Romerohttps://www.businessese.com/episode20/
Thu, 25 Jan 2018 08:12:25 +0000https://www.businessese.com/?p=4894<p>As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion's share of the details so content creators can focus on creating content. Predictably, one of the questions we see most at this […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode20/">20: Finding Success with Influencer Networks: Q&A with Tiffany Romero</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion's share of the details so con...As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion's share of the details so content creators can focus on creating content. Predictably, one of the questions we see most at this […]Jamie Lieberman and Danielle Lissclean29:4419: Creating Authentic Sponsored Content with Patrick Quinnhttps://www.businessese.com/episode19/
Thu, 18 Jan 2018 06:51:57 +0000https://www.businessese.com/?p=4876<p>There's a myth within the influencer community that sponsored content doesn't do as well as other content. Here's the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode19/">19: Creating Authentic Sponsored Content with Patrick Quinn</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>There's a myth within the influencer community that sponsored content doesn't do as well as other content. Here's the thing though: that myth is really not true, as long as the sponsored content is done the right way.There's a myth within the influencer community that sponsored content doesn't do as well as other content. Here's the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a […]Jamie Lieberman and Danielle Lissclean30:3318: Masterminds and Accountabilityhttps://www.businessese.com/episode18/
Thu, 11 Jan 2018 05:29:34 +0000https://www.businessese.com/?p=4730<p>The life of a solo entrepreneur can be isolating, at times. Without the benefit of an office environment and co-workers to speak to about the day-to-day workings of your business, who understand the nuances of your common goal—building and selling your specific product or service—it's easy to become bogged down by overwhelm, paralysis, and feelings […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode18/">18: Masterminds and Accountability</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>The life of a solo entrepreneur can be isolating, at times. Without the benefit of an office environment and co-workers to speak to about the day-to-day workings of your business, who understand the nuances of your common goal—building and selling your...The life of a solo entrepreneur can be isolating, at times. Without the benefit of an office environment and co-workers to speak to about the day-to-day workings of your business, who understand the nuances of your common goal—building and selling your specific product or service—it's easy to become bogged down by overwhelm, paralysis, and feelings […]Jamie Lieberman and Danielle Lissclean23:1317: Mind Your Mindset: Interview with Don Jacksonhttps://www.businessese.com/episode17/
Thu, 04 Jan 2018 07:05:09 +0000https://www.businessese.com/?p=4683<p>Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There's the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that's a product, service or blog post: Why would anyone read this? I'm not an expert. There are other people that […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode17/">17: Mind Your Mindset: Interview with Don Jackson</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There's the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that's a product,Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There's the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that's a product, service or blog post: Why would anyone read this? I'm not an expert. There are other people that […]Jamie Lieberman and Danielle Lissclean38:0516: Word of the Year: Reflecting on 2017, Ready for 2018https://www.businessese.com/episode16/
Thu, 28 Dec 2017 07:35:27 +0000https://www.businessese.com/?p=4629<p>It's our last episode of the year! The perfect time to take a look back at 2017: what we've accomplished with our business, what didn't work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead. It probably will not surprise you to hear […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode16/">16: Word of the Year: Reflecting on 2017, Ready for 2018</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>It's our last episode of the year! The perfect time to take a look back at 2017: what we've accomplished with our business, what didn't work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead.It's our last episode of the year! The perfect time to take a look back at 2017: what we've accomplished with our business, what didn't work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead. It probably will not surprise you to hear […]Jamie Lieberman and Danielle Lissclean25:1115: Ask Us Anything: Influencer Marketing Legal Q&Ahttps://www.businessese.com/episode15/
Thu, 21 Dec 2017 06:56:59 +0000https://www.businessese.com/?p=4595<p>When we began this podcast, we wanted to make sure we addressed the issues we typically see— and questions we're frequently asked— when it comes to influencer marketing and the legalities that surround it. Soon after launch, we did a series covering a broad range of legal topics that affect influencers: 6 common legal mistakes […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode15/">15: Ask Us Anything: Influencer Marketing Legal Q&A</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>When we began this podcast, we wanted to make sure we addressed the issues we typically see— and questions we're frequently asked— when it comes to influencer marketing and the legalities that surround it. Soon after launch,When we began this podcast, we wanted to make sure we addressed the issues we typically see— and questions we're frequently asked— when it comes to influencer marketing and the legalities that surround it. Soon after launch, we did a series covering a broad range of legal topics that affect influencers: 6 common legal mistakes […]Jamie Lieberman and Danielle Lissclean27:1214: Goal Setting and Productivity for Profitabilityhttps://www.businessese.com/episode14/
Thu, 14 Dec 2017 08:33:00 +0000https://www.businessese.com/?p=4545<p>You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy, but not productive. You're not growing in the way that you'd like, and […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode14/">14: Goal Setting and Productivity for Profitability</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy,You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy, but not productive. You're not growing in the way that you'd like, and […]Jamie Lieberman and Danielle Lissclean32:5113: The Financial Side of Your Online Business with Cathy Derushttps://www.businessese.com/episode13/
Thu, 07 Dec 2017 06:13:12 +0000https://www.businessese.com/?p=4512<p>This episode is sponsored by Hashtag Legal. Taxes and accounting can be daunting for anyone. It's especially intimidating when you're flying solo with your own business, and when that business is in a relatively new space like influencer marketing. There are certain times of the year when the online world is all abuzz with financial […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode13/">13: The Financial Side of Your Online Business with Cathy Derus</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Hashtag Legal. Taxes and accounting can be daunting for anyone. It's especially intimidating when you're flying solo with your own business, and when that business is in a relatively new space like influencer marketing.This episode is sponsored by Hashtag Legal. Taxes and accounting can be daunting for anyone. It's especially intimidating when you're flying solo with your own business, and when that business is in a relatively new space like influencer marketing. There are certain times of the year when the online world is all abuzz with financial […]Jamie Lieberman and Danielle Lissclean33:1212: Make Your Case with Case Studieshttps://www.businessese.com/episode12/
Thu, 30 Nov 2017 06:38:36 +0000https://www.businessese.com/?p=4433<p>This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We've gone over the power of pitching, detailed mastering the media kit, broken […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode12/">12: Make Your Case with Case Studies</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series,This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We've gone over the power of pitching, detailed mastering the media kit, broken […]Jamie Lieberman and Danielle Lissclean17:4411: Let’s Talk About Podcastinghttps://www.businessese.com/episode11/
Thu, 23 Nov 2017 08:07:58 +0000https://www.businessese.com/?p=4090<p>We interrupt your regular podcasting topic schedule… We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we're so very sad to disappoint you. However, since our podcasts drop on Thursday mornings and this particular Thursday is Thanksgiving, we […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode11/">11: Let’s Talk About Podcasting</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We interrupt your regular podcasting topic schedule… We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we're so very sad to disappoint you.We interrupt your regular podcasting topic schedule… We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we're so very sad to disappoint you. However, since our podcasts drop on Thursday mornings and this particular Thursday is Thanksgiving, we […]Jamie Lieberman and Danielle Lissclean27:3710: Closing Strong: Campaign Reporting for Influencershttps://www.businessese.com/episode10/
Thu, 16 Nov 2017 06:55:09 +0000https://www.businessese.com/?p=4046<p>This post is sponsored by Closing Strong, our mini-course that gives you everything you need to create individualized reports that will wow your clients. You did it! You landed that blog campaign and negotiated your price. You took the time to understand the clients' goals, translated that information to create targeted killer content, kicked up […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode10/">10: Closing Strong: Campaign Reporting for Influencers</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This post is sponsored by Closing Strong, our mini-course that gives you everything you need to create individualized reports that will wow your clients. You did it! You landed that blog campaign and negotiated your price.This post is sponsored by Closing Strong, our mini-course that gives you everything you need to create individualized reports that will wow your clients. You did it! You landed that blog campaign and negotiated your price. You took the time to understand the clients' goals, translated that information to create targeted killer content, kicked up […]Jamie Lieberman and Danielle Lissclean15:029: Master the Media Kit with Melissa Culbertsonhttps://www.businessese.com/episode9/
Thu, 09 Nov 2017 18:47:43 +0000https://www.businessese.com/?p=3827<p>We are affiliates for Media Kit Smash, Melissa's course that walks you through making a professional, informative media kit that gives potential partners exactly what they’re looking for. Go ahead and check it out. We'll wait. Last week, we chatted with Jenny Melrose about the power of pitching to collaborate with your dream brands as the […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode9/">9: Master the Media Kit with Melissa Culbertson</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>We are affiliates for Media Kit Smash, Melissa's course that walks you through making a professional, informative media kit that gives potential partners exactly what they’re looking for. Go ahead and check it out. We'll wait. Last week,We are affiliates for Media Kit Smash, Melissa's course that walks you through making a professional, informative media kit that gives potential partners exactly what they’re looking for. Go ahead and check it out. We'll wait. Last week, we chatted with Jenny Melrose about the power of pitching to collaborate with your dream brands as the […]Jamie Lieberman and Danielle Lissclean35:198: The Power of Pitching: An Interview with Jenny Melrosehttps://www.businessese.com/episode8/
Thu, 02 Nov 2017 07:28:59 +0000https://www.businessese.com/?p=3788<p>This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online, it's essential that you treat your blog and social channels as a […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode8/">8: The Power of Pitching: An Interview with Jenny Melrose</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online,This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online, it's essential that you treat your blog and social channels as a […]Jamie Lieberman and Danielle Lissclean30:147: Disclosure and the FTChttps://www.businessese.com/episode7/
Thu, 26 Oct 2017 16:25:03 +0000https://www.businessese.com/?p=3754<p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode7/">7: Disclosure and the FTC</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantas...This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into […]Jamie Lieberman and Danielle Lissclean20:016: Intellectual Property: Products of the Mindhttps://www.businessese.com/episode6/
Thu, 19 Oct 2017 06:15:35 +0000https://www.businessese.com/?p=3731<p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. When we talk about intellectual property, we are speaking of products of the mind: ownership of work or content that has been born out of creativity, whether it's an invention, an image, […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode6/">6: Intellectual Property: Products of the Mind</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. When we talk about intellectual property, we are speaking of products of the mind: ownership of w...This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. When we talk about intellectual property, we are speaking of products of the mind: ownership of work or content that has been born out of creativity, whether it's an invention, an image, […]Jamie Lieberman and Danielle Lissclean31:395: Essential Elements of Influencer Marketing Contractshttps://www.businessese.com/episode5/
Thu, 12 Oct 2017 06:24:10 +0000https://www.businessese.com/?p=3676<p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. If there is one thing we want influencers (and all freelancers, entrepreneurs and small business owners) to take away from this podcast episode, this is it: Get it in writing. Every […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode5/">5: Essential Elements of Influencer Marketing Contracts</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. If there is one thing we want influencers (and all freelancers,This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about influencer marketing contracts. If there is one thing we want influencers (and all freelancers, entrepreneurs and small business owners) to take away from this podcast episode, this is it: Get it in writing. Every […]Jamie Lieberman and Danielle Lissclean33:424: Legal Mistakes in the Influencer Marketing Worldhttps://www.businessese.com/4-legal-mistakes-influencer-marketing-world/
Thu, 05 Oct 2017 17:51:18 +0000https://www.businessese.com/?p=3654<p>There's a lot on your mind when you're getting your business off the ground. And even after a successful launch, there's plenty to keep you occupied as you maintain or begin to grow that business. The last thing you probably want to think about is the legal side of your business. For many this is […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/4-legal-mistakes-influencer-marketing-world/">4: Legal Mistakes in the Influencer Marketing World</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>There's a lot on your mind when you're getting your business off the ground. And even after a successful launch, there's plenty to keep you occupied as you maintain or begin to grow that business. The last thing you probably want to think about is the ...There's a lot on your mind when you're getting your business off the ground. And even after a successful launch, there's plenty to keep you occupied as you maintain or begin to grow that business. The last thing you probably want to think about is the legal side of your business. For many this is […]Jamie Lieberman and Danielle Lissclean34:103: Q & A with Jamie Liebermanhttps://www.businessese.com/episode3/
Wed, 27 Sep 2017 02:40:21 +0000https://www.businessese.com/?p=3578<p>Now that you've had a chance to learn about Danielle, it's time to get up close and personal with Jamie. Like Danielle, you may have met Jamie in person at a conference where she was speaking, or have picked up some key intel from her appearances in webinars, podcasts and written interviews online. In that […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode3/">3: Q & A with Jamie Lieberman</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Now that you've had a chance to learn about Danielle, it's time to get up close and personal with Jamie. Like Danielle, you may have met Jamie in person at a conference where she was speaking, or have picked up some key intel from her appearances in we...Now that you've had a chance to learn about Danielle, it's time to get up close and personal with Jamie. Like Danielle, you may have met Jamie in person at a conference where she was speaking, or have picked up some key intel from her appearances in webinars, podcasts and written interviews online. In that […]Jamie Lieberman and Danielle Lissclean19:162: Getting to Know Danielle Lisshttps://www.businessese.com/episode2/
Wed, 27 Sep 2017 02:37:15 +0000https://www.businessese.com/?p=3566<p>Some of you may have met Danielle when she was speaking at a conference, or have grown to have a sense of her personality through her appearances in webinars, on podcasts and other arenas online. In that case, you probably already know that she: is a lawyer and a Jersey girl (who lives in Vegas) […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode2/">2: Getting to Know Danielle Liss</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>Some of you may have met Danielle when she was speaking at a conference, or have grown to have a sense of her personality through her appearances in webinars, on podcasts and other arenas online. In that case,Some of you may have met Danielle when she was speaking at a conference, or have grown to have a sense of her personality through her appearances in webinars, on podcasts and other arenas online. In that case, you probably already know that she: is a lawyer and a Jersey girl (who lives in Vegas) […]Jamie Lieberman and Danielle Lissclean18:04Introducing the Businessese Influencer Marketing Podcast! (Episode 1)https://www.businessese.com/episode1/
Wed, 27 Sep 2017 02:34:58 +0000https://www.businessese.com/?p=3554<p>It's here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we've had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning, we've wanted to host our own podcast series focused on the business of influencer marketing. This […]</p>
<p>The post <a rel="nofollow" href="https://www.businessese.com/episode1/">Introducing the Businessese Influencer Marketing Podcast! (Episode 1)</a> appeared first on <a rel="nofollow" href="https://www.businessese.com">Businessese</a>.</p>It's here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we've had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning,It's here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we've had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning, we've wanted to host our own podcast series focused on the business of influencer marketing. This […]Jamie Lieberman and Danielle Lissclean11:09