About Paula Dorf

In launching her eponymous cosmetics brand in 1995, makeup artist Paula Dorf set out to create professional-grade products that helped women to achieve flawless glamour. After starting out with a line of hand-cut precision makeup brushes, Dorf expanded her label in 1998 to include cosmetics like Transformer (which turns regular eye shadow into smudge-proof liquid eyeliner with just a few drops), neutralizing eye primer, water-based foundation, and lipstick done in her own on-trend color palette. Dorf solicits input and feedback from celebrities in developing her blush, eye shadow, and other goods, which she markets using her signature slogan, “Become your own makeup artist.” Looking red carpet-ready has never been so simple.

Favorite Beauty Finds Under $50

First Impressions: Sophisticated Finishing Touches

You've got enough things to stress about when a big event is on the way — what to wear shouldn't be one of them. From job interviews to meeting the parents, win them over outfitted in these polished basics: Think ultra-flattering sheath dresses and luxe cashmere sweaters, plus embossed leather flats, delicate diamond jewelry, and a swipe of gloss to finish the look.