NSW billboard reminders to drive safely

Road authorities are hoping to flip the script on safe driving advertising in a bid to ensure travellers arrive safely over the summer holidays.

Digital billboards across NSW will be emblazoned with Twitter messages from people encouraging their loved ones to drive safely using the hashtag #SeeYouSoon.

The campaign is aimed at reminding people of their ability to change people's behaviours and prompting drivers not to be complacent, instead of focusing on the road roll, Bernard Carlon from the NSW Centre for Road Safety said on Monday.