“We were tired of the protests and the blood and the martyrs,” group organiser Mahmoud Tabei tells the Verge.

“Dancing in the street is something abnormal in Egyptian society. People say it is morally bad — ‘Oh, that’s un-Islamic!’ So that’s why we chose Harlem Shake, because it’s this kind of behaviour that the Muslim Brotherhood and Salafists consider haram [forbidden by Islamic law].”

And the name of the user who uploaded one of the most popular Egyptian versions, shot against a backdrop of the pyramids? Haram Shake.