9.
The “learn - build – measure” loop
Learn
BuildMeasure
Would people be interested
in a product that made
synching their files across
devices easier?
Value
hypothesis
Video which shows the
product working
MVP (minimum
viable product)
How many people
watched and rated
the video
OMTM (the
one metric that
matters)

12.
The “learn - build – measure” loop
Learn
BuildMeasure
We believe more people
will invest in ISA if they see
how much their piers are
investing
Value
hypothesis
A JavaScript logout
interstitial
MVP (minimum
viable product)
How many people
bought ISAs in the
test group
OMTM (the
one metric that
matters)

16.
The “learn - build – measure” loop
Learn
BuildMeasure
We believe people will be
prepared to use an
electronic device as a
calendar, to ensure their
data is backed up
Value
hypothesis
A block of wood and a
piece of paper
MVP (minimum
viable product)
What was the
reaction of people
when he used it?
OMTM (the
one metric that
matters)

19.
The “learn - build – measure” loop
Learn
BuildMeasure
People will be prepared to
order shoes, over the
internet, so long as the
customer service and
proposition is right
Value
hypothesis
A wordpress website
MVP (minimum
viable product)
Orders
OMTM (the
one metric that
matters)

22.
The “learn - build – measure” loop
Learn
BuildMeasure
People will be prepared to
use 3d as a way of learning
Taekwondo remotely
Value
hypothesis
1 Form prototype
MVP (minimum
viable product)
Number of paid for
apps
OMTM (the
one metric that
matters)