Amazon Marketplace launches with office products

Amazon has officially launched in Australia with office products among the top product categories initially on offer.

Following a 'soft' launch last month, the online giant is expected to quickly ramp up its Amazon Marketplace platform with more than 20 consumer categories.

Among the brands featured on the site at present include Dymo, Elmers, Expo, PaperMate, Sharpies, Waterman, Maped, Derwent, Pilot and Bic. The Amazon site also includes specific schools supplies and technology products.

In a move certain to fuel competition from traditional retailers in the lead-up to Christmas, Amazon will offer free delivery on orders over $49 with a one-day service in select areas.

Amazon Australia's country manager Rocco Braeuniger said Amazon would be offering "millions" of products from well-known Australian brands as the company enters the $300 billion retail market.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come," Braeuniger said in a statement.