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A website demands for its promotion because promotion is vital. You need traffic for your site since they are the first driver to your site who are the source of happiness and revenue for you. Promotion of website includes:
1. Listing your site in business listing sites
2. Guest blogging
3. Creative Info-graphics
4. Email Marketing
5. Press release

You can promote your website through Social media channels like facebook , twitter and linkedin ,

First start optimizing your website and then start working on off page optimization techniques like Link building, blogging, forum posting, image posting etc. Social media always plays a major role in promotion. So you can concentrate more on social media to register your brand name that will ultimately help in conversions.

Well, probably the most useful thing to do is to use SEO trends 2017. I am not sure regarding all trends but what I remember it should include natural interna linking, mobile friendly website, the particular size of the text, the right keywords, infographics.

There are many ways to promote your content to your targeting audiences. You have to Focus on belo
Search Engine Optimization.
Social Media Marketing.
Search Engine Listing.
Focus on Quality Content.
Use Google Local Business.

Honestly it just depends on your budget. With large enough budget you will get better results (for example with using of SEM you will get instant 1stpage results, but the CPC migh be high). SEO is usually slower, but much cheaper.

Strong SEO will always be a great strategy when it comes to marketing, especially content marketing. In the past, I've looked at on-page optimizations as a means to tell a better story for both search engines and incoming visitors/customers. Here's a great case study I was a part of that helped bring a niche ecommerce business to over $1 million in sales and free organic traffic. With results like that, it's hard to not be such a big fan of SEO