The Creative Europe-funded exhibition network Europa Cinemas has announced a call for applications for the forthcoming Audience Development & Innovation Lab, taking place in Sofia, Bulgaria, from 17 to 20 March 2016.

Organised in partnership with the Sofia International Film Festival, the four-day seminar is an opportunity for cinema professionals from across Europe to exchange best practice and experiences, with a focus on new approaches to audience development.

The event is open to all European exhibitors, both Europa Cinemas network members and non-members, and is directed by Madeleine Probst (Vice-President of Europa Cinemas and Producer, Watershed Media Centre in Bristol, UK) together with Marynia Gierat (Manager, Kino Pod Baranami in Krakow, Poland) and Sylvain Chevreton (Young Audience Coordinator, Le Méliès in Saint-Etienne, France).