eBay seller news from spring 2016: New eBay rules for 2017 about optimization of the offers & listing templates

Secure eBay selling templates without „active content“

In spring 2016 eBay announced new rules for the presentation of offers on the online platform. Although not all details are known, the article description will change and be optimized regarding mobile devices. Furthermore active contents with flash or JavaScript are no longer allowed. The new rules will be introduced step by step from autumn 2016. To eBay traders an adaption of the eBay selling templates is essential.

What will change on eBay till 2017

A good article presentation often determines if costumers purchase or not. It is not surprising that eBay trades like to use individual designed templates.

These make it possible:

For example create dynamic links with an immediate purchase button

Integrate Photo galleries

Insert YouTube videos

Show flash movies

Send forms

Create dynamic categories

Submit cross selling offers

Insert JavaScript for slideshows and other sliders

Search fields

These active contents are used by eBay traders for their templates. Unfortunately they are contents which eBay won’t permit in the future.

This means that many selling templates won’t work properly anymore from spring 2017.

According to eBay every trader has to check his templates and appropriately adapt his selling templates.

Don’t wait till it’s too late. Using HTML5 Threendy offers you secure selling templates according the new eBay requirements. Only when you have technologically perfect templates eBay remains a working market platform. Don’t use insecure selling templates, our eBay templates works reliably without JavaScript and Flash.

1. What is about to come

In spring 2016 eBay announced new rules for the presentation of offers on the online platform. Although not all details are known, this is what is sure:

Now: Preparation and adaption of eBay offer templates to the changes 2017. Quotation:

“To prepare for these changes, we encourage you to limit or eliminate your use of active content in eBay listings and Stores as soon as possible.”

“The View Item description summary feature will become available to sellers in the Summer of 2016. This feature will allow sellers using code in their item description to customize and optimize the item description summary as it appears on mobile devices.”

2. What Does it Mean For You?

For Fall 2016

In the fast growing mobile market listing templates must be mobile ready. With responsive designs you optimize the article descriptions for mobile devices. You already have the opportunity to test your offer templates for mobile optimization.

Following some criteria that should be optimizes of a perfect mobile display:

Content may not be wider than viewport width. With smartphones this would be 320 pixels type size at least 14px

Indication of meta viewport in header

No use of JavaScript libraries

For spring 2017

Active content & Javascripts or forms are used in many templates. Unfortunately they are contents which eBay won’t permit in the future. This means that many selling templates won’t work properly from spring 2017.

All from a single source!

Contact our
eBay expert!

HOW CAN WE HELP YOU?
Use our contact form for fast communication or product requests. We will get back to you within few hours.

Selection of successful
eBay projects

Template usage:

As long as eBay allows HTML & CSS in listing templates and eBay stores and eBay-API is still provided, the templates will work perfectly well.

If eBay blocks the mentioned services or other web technologies, Threendy / we will not accept any liability for missing template parts or not working templates.

Customers who have acquired dynamic templates in the past years, have to have adapted their templates by us until spring 2017 (date not yet defined), if not all dynamic template parts will stop working which can lead to an incorrect display of the whole layout.