You need to consider a lot of things for the success of your website. Aside from SEO and your website’s overall reputation, you also have to worry about how it looks and how it performs on the end of the visitors. For this, you will need to have a magic touch when it comes to web design, and it’s more complicated than just adding a few colors to your pages.

If there is one thing that can cause traffic to become leads, then it is the outlook and the performance of your website both of which are reliant on how you deign your website. For your website to cause visitors to be converted, it must look good and feel good.

If you want your next email campaign to stand the best chance of success, using a responsive design that looks good on any screen or device is really important. Responsive email design is notoriously difficult, so starting with a template can be a good bet.

A study into visuals by the University of Alabama demonstrated that clear images do not only reinforce messages and clarify content, but improve someone’s ability to comprehend information. Using a group of students and monitoring how well they absorbed and understood information in different scenarios, the researchers found that the groups presented with visual aids performed better. The way in which students were presented information was broken down into three forms: verbal only, visual only and verbal and visual.