The Apple Education Event is now available to watch online. Have you checked it out yet?
We will have to see how this all plays out in the next 24 months, if Apple's push for iPad textbooks gains any significant market share (vs. mindshare), if textbook prices move at all, and how other digital textbook players such as Inkling, Chegg, and Kno are impacted.

Apple's announcement shows us one of three routes we can take toward the future of knowledge and education. Will academics follow the path blazed by Apple and Kindle and use these open publishing platforms to buy and sell - or will they feel educational materials are more valuable if untethered from the digital marketplace?

It's still not clear what Apple will announce at its big "education event" on Thursday. But no matter the outcome, it seems clear that the world of textbooks is changing. How will this influence the textbook rental giant Chegg?