A blog on issues affecting Australia's newsagents, media and small business generally.

AWW backing card covers the magazine

The backing card supplied to promote the royal tour editions of AWW and OK! is big and covers the magazine behind it. This is okay if it’s a Bauer title as they are damaging themselves but if it’s a competitor product behind it’s unfair.

We have removed the backing cards as I don’t think they do anything to boost sales and, as noted, they detract from other product.