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Hispanics attitudes toward buying a car us - june 2013 ResearchMoz

Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, and are more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pick up more sales from this burgeoning car buying class will want to focus on Hispanic youth who are more inclined to purchase new and will likely earn more, over time.

Hispanics attitudes toward buying a car us - june 2013 ResearchMoz

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Hispanics Attitudes Toward Buying a Car - US - June 2013Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, andare more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pickup more sales from this burgeoning car buying class will want to focus on Hispanic youth who are moreinclined to purchase new and will likely earn more, over time.table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcesconsumer Survey Dataadvertisingabbreviations And Termsabbreviationstermsexecutive Summaryprofile And Demographicshispanics: Among The Fastest-growing Population Segments In The U.s.figure 1: Population, By Race/hispanic Origin, 2008-18hispanics Mostly Reside In Parts Of The U.s. Where Domestic Automakers Are Less Competitivefigure 2: Auto Brand Purchase Behavior, By Brand Ever Owned, April 2013car Ownership And Buyingmore Hispanics Own Subcompact Or Compact Cars Compared With Any Other Vehicle Segmentfigure 3: Vehicle Ownership (any Owned/financed/leased), By Vehicle Class, April 2013hispanic Less Likely To Purchase Vehicles Through Regular Sales Channelsfigure 4: Hispanic Vehicle Ownership, By Purchased New, Used, Cpo Or Private, By Age, April 2013hispanics Spend Approximately $17,400 On Last Car Purchasefigure 5: Amount Spent On Vehicle Purchase, Most Recently Acquired (by New, Used, Or Leased) Vehicle,October 2011-november 2012one Quarter Of Hispanic Households Expect To Buy A Car Within The Next Yearfigure 6: Expectation Of When Next Vehicle Will Be Purchased, By Hispanic Origin, October2011-november 201242% Of Hispanics Plan On Purchasing A New Car Next Time They Buyfigure 7: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Hispanic Origin,Hispanics Attitudes Toward Buying a Car - US - June 2013

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figure 18: Households, By Number Of People In The Household&mdash;hispanics Versus All Households,2011hispanic Households Have Younger Childrenfigure 19: Households With Children, By Race And Hispanic Origin Of Householder, 2012hispanics Overwhelming Reside In Southern And Western Americafigure 20: Largest* Hispanic Groups, By Region, By Country Of Origin/ancestry, 2010figure 21: Share Of Hispanic New Vehicle Purchases, By Metropolitan Area, November 2012figure 22: Auto Brand Ever Purchased, By Census Region, April 2013mexican, Puerto Rican Domestic Car Markets May Impact Hispanic Car Buying Preferencesfigure 23: Hispanic Population, By Type, 2000 And 2010figure 24: Top 10 Automakers In Mexico, By Volume Sales, 2012-2011figure 25: Top 10 Automakers In Puerto Rico, By Volume Sales, 2012hispanic Income And Creditu.s. Household Income Distributionfigure 26: Median Household Income, By Race/hispanic Origin Of Householder, 2011figure 27: Average Consumer Expenditure On Cars And Trucks, By Hispanic Consumer Units, 3-yearRolling Average, 2007-12hispanic Households Have Less Established Creditvantagescore Groups:figure 28: Vantagescore Groups, By Hispanic Origin, October 2011-november 2012figure 29: Vantagescore Groups, By Hispanic Origin And Household Income, October 2011-november 2012hispanic Car Buyingkey Pointsspend And Financinghispanics Spent $17,400 On Average On Last Car Purchasefigure 30: Amount Spent On Vehicle Purchase, By Most Recently Acquired Vehicle Bought New/Used/leased, October 2011-november 2012hispanic Households With Children Spend Less On Autosfigure 31: Amount Spent On Vehicle Purchase, By Presence Of Children In Household, October2011-november 2012less Acculturated Hispanics Don&rsquo;t Spend As Much On Vehicle Purchasesfigure 32: Amount Spent On Vehicle Purchase, By Language Spoken In Home, October 2011-november 2012hispanics Who Finance On Average Take A 48-month Loanfigure 33: Length Of Total Financing, By Language Spoken In Home, October 2011-november 2012hispanic New And Cpo Car Purchasers More Likely To Financefigure 34: Incidence Of Financing Vehicle Purchase, By New, Used, Cpo, And Private Purchase, April 2013less Acculturated Hispanics Finance At Similar Ratesfigure 35: Incidence Of Financing Vehicle Purchase, By Language Spoken In The Home, April 20131 In 5 $50k-74.9k Hispanic Households Leases A Vehiclefigure 36: Incidence Of Leasing Vehicle, By Household Income, April 2013numbers And Types Of Cars OwnedHispanics Attitudes Toward Buying a Car - US - June 2013

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hispanics Own Approximately 2.1 Cars Per Householdfigure 37: Number Of Vehicles Owned In The Household, By Hispanic Origin, October 2011-november 2012figure 38: Number Of Vehicles Owned In The Household, By Household Size, October 2011-november 2012figure 39: Number Of Vehicles Owned In The Household, By Language Spoken In Home, October2011-november 2012more Hispanics Own Subcompact Or Compact Cars Compared With Any Other Vehicle Segmentfigure 40: Vehicle Ownership (any Owned/financed/leased), By Vehicle Class, April 2013less Acculturated More Likely To Own Subcompact/compact Carsfigure 41: Vehicle Ownership (any Owned/financed/leased), By Vehicle Class, By Language Spoken In TheHome, April 2013new, Used Or Cpo?hispanics Less Likely To Purchase Their Vehicles Newfigure 42: Whether The Vehicle In Household Is Owned Or Leased, By Hispanic Origin, October2011-november 2012hispanics Less Likely To Purchase Vehicles Through Regular Sales Channelsfigure 43: Vehicle Ownership, By Purchased New, Used, Cpo, By Age, April 2013differences In Acculturation Have Little Effect On Sales Channel Chosen By Hispanicsfigure 44: Vehicle Ownership, By Purchased New, Used, Cpo, By Language Spoken In The Home, April2013hispanics Who Own Japanese And Korean Makes More Likely To Purchase Vehicles Newfigure 45: Vehicle Ownership, By Purchased New, Used, Cpo, By Origin Of Car Brand, April 2013car Buyer Expectations And Sentimentskey Pointshispanic Expectations Of Next Vehicle Purchaseone Quarter Of Hispanic Households Expect To Buy A Car Within The Next Yearfigure 46: Expectation Of When Next Vehicle Will Be Purchased, By Hispanic Origin, October2011-november 2012more Acculturated Hispanics More Likely To Buy A Car In The Next Yearfigure 47: Expectation Of When Next Vehicle Will Be Purchased, By Language Spoken In Home, October2011-november 201242% Of Hispanics Plan On Purchasing A New Car Next Time They Buyfigure 48: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Hispanic Origin,October 2011-november 2012hispanic New Car Owners And Used Car Owners Fairly Entrenched In Viewsfigure 49: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Most RecentlyAcquired Vehicle Bought New/ Used/leased, October 2011-november 2012more Acculturated Hispanics Expect To Purchase A New Car Next Timefigure 50: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Language Spoken InHome, October 2011-november 2012hispanic Sentiments Regarding The Car Buying Processhispanics Worried About Getting Ripped Off By Car DealersHispanics Attitudes Toward Buying a Car - US - June 2013

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figure 51: Car Buying Habits And Sentiments, By Race/hispanic Origin, November 2012one Third Of Hispanics Expect To Purchase Same Brand As Beforefigure 52: Attitudes Toward Automotive Dealerships, April 2013hispanic Men More Concerned About Spanish-language Promotions At Car Dealerships And On AutomotiveWebsitesfigure 53: Attitudes Toward Automotive Dealerships, By Gender, April 2013nearly Half Of Less Acculturated Hispanics Want A Car Dealer That Can Speak Spanishfigure 54: Attitudes Toward Automotive Dealerships, By Language Spoken In The Home, April 2013information Sources Used When Car Shoppingkey Pointsthree Fourths Of Hispanic Households Go To Friends And Family For Advicefigure 55: Information Sources Used When Car Shopping, April 2013hispanic Women More Interested In Friend And Family Opinions Over Print Or Broadcastfigure 56: Information Sources Used When Car Shopping, By Gender, April 2013wealthier Hispanic Households Look More To Expert Review And Opinion Sites For Car Buying Advicefigure 57: Information Sources Used When Car Shopping, By Household Income, April 2013less Acculturated Hispanics Likely To Seek In-person Advice Over Broadcast, Print Or Webfigure 58: Information Sources Used When Car Shopping, By Language Spoken In The Home, April 2013attitudes To Carskey Pointshispanics Weigh Fewer Attributes When Selecting A Vehicle Compared To Non-hispanicsfigure 59: Attitudes/opinions About Cars And Driving, By Hispanic Origin, October 2011-november 2012hispanics More Likely To Drive With Passengers In The Carfigure 60: Attitudes/opinions About Cars And Driving, By Hispanic Origin, October 2011-november 2012hispanics Less Favorable To American Carmakersfigure 61: Attitudes/opinions About Cars And Driving, By Hispanic Origin, October 2011-november 2012car Purchasing And Purchase Intent, By Car Brandkey Pointshispanics Own Japanese Brands More Often Than Domestic Or Koreanfigure 62: Auto Brand Purchase Behavior And Awareness, April 2013car Ownership &ndash; Brands Ever Boughthispanic Women Less Likely To Own Domestic Car Brandsfigure 63: Auto Brands Ever Purchased, By Gender, April 2013younger Hispanics More Likely To Own Korean Branded Carsfigure 64: Auto Brands Ever Purchased, By Gender And Age, April 2013figure 65: Auto Brands Ever Purchased, By Age, April 2013less Acculturated Hispanics More Likely To Own Japanese MakesHispanics Attitudes Toward Buying a Car - US - June 2013

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figure 66: Auto Brands Ever Purchased, By Language Spoken In The Home, April 2013hispanic New Car Buyers More Likely To Own Japanese And Koreanfigure 67: Auto Brands Ever Purchased, By Purchased New, Used, Cpo, Or Private, April 2013hispanics Who Have Never Bought, But Want To Buy Each Auto Brandabout One Quarter Of Hispanics Who Haven&rsquo;t Purchased A Major Auto Brand Want To In The Futurefigure 68: I-we Have Never Bought This Brand, But Want To Buy This Brand In The Future, By Age, March25-april 2, 2013core Hispanic Demographics Eye Volkswagen, Hyundai, Jeepfigure 69: I-we Have Never Bought This Brand, But Want To Buy This Brand In The Future, By Age AndHousehold Income, March 25-april 2, 2013hispanic Perceptions Of Major Car Brandskey Pointsdomestic Brands Perceived As Innovativetoyota And Honda Considered Safeford, Chevrolet, Nissan, Volkswagen, Jeep Considered Stylish Among Surveyed Brandsnissan, Hyundai, Kia, Toyota, Honda Perceived As Good Value For The Moneyfigure 70: Hispanic Perceptions Of Major Auto Brands, June 2013figure 71: Perceptions Of Major Auto Brands, By Language Spoken In Home, April 2013marketing Strategiesoverview Of The Brand Landscapetelevisionstrategy: Focus On The Fruits Of Laborfigure 72: Toyota &ldquo;vayamos Juntos&rdquo; Tv Ad, January 2013strategy: Highlight Self-reliancefigure 73: Chevrolet &ldquo;big Red&rdquo; Tv Ad, November 2012strategy: Celebrity Endorsements From Famous Hispanic Artistsfigure 74: Ram Trucks &ldquo;anthem&rdquo; Tv Ad, November 2012strategy: Highlight The Spanish Languagefigure 75: Ford &ldquo;fiesta Breakfast&rdquo; Tv Ad, March 2012strategy: Highlight Hispanic Meaning Of &ldquo;family&rdquo;figure 76: Dodge Journey &ldquo;family&rdquo; Tv Ad, August 2012strategy: Focus On Safetyfigure 77: Honda Pilot, &ldquo;dangers,&rdquo; Tv Ad, March2013u.s. Hispanic Populationkey Factshispanics Make Up The Largest U.s. Minority Groupfigure 78: Population, By Race/hispanic Origin, 2008-18Hispanics Attitudes Toward Buying a Car - US - June 2013

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figure 79: Population, By Race/hispanic Origin, 1970-2020figure 80: Asian, Black, And Hispanic Populations, 1970-2020birth Ratesfigure 81: Distribution Of Births, By Race And Hispanic Origin Of Mother, 2000-09the Hispanic And Non-hispanic Populationthe Hispanic And Total U.s. Population By Agefigure 82: U.s. Hispanic Population, By Age, 2008-18figure 83: U.s. Population, By Age, 2008-18householdshousehold Sizefigure 84: Average Household Size, By Hispanic Origin/race Of Householder, 2001, 2008 And 2011figure 85: Households, By Number Of People In The Household&mdash;hispanics Versus All Households,2011households With Childrenfigure 86: Households With Children, By Race And Hispanic Origin Of Householder, 2012age Of Children In The Householdfigure 87: Households, By Race Of Householder And Presence And Ages Of Children, 2011the Hispanic And Total U.s. Population By Genderwomenfigure 88: Hispanic Women, By Age, 2008-18figure 89: Total U.s. Women Population, By Age, 2008-18menfigure 90: Hispanic Men, By Age, 2008-18figure 91: Total U.s. Men Population, By Age, 2008-18generationshispanics By Generationfigure 92: Generations&mdash;hispanics Versus Non-hispanics, 2011marital Statusfigure 93: Marital Status Of Those Aged 18 Or Older, By Race And Hispanic Origin, 2011hispanic Purchasing Powerfigure 94: Purchasing Power, By Race/hispanic Origin, 1990-2017figure 95: Graph: Purchasing Power, By Race/hispanic Origin, 1990-2017figure 96: Top 10 States Ranked By Share Of Hispanic Buying Power, 2012figure 97: Top 10 States Ranked By Value Of Hispanic Buying Power, 2012u.s. Household Income Distributionfigure 98: Median Household Income, By Race/hispanic Origin Of Householder, 2011hispanic Income Levelsfigure 99: Largest Hispanic States, By Hispanic Disposable Income, 2010hispanics By Country Of Origin/heritagefigure 100: Hispanic Population, By Type, 2000-10figure 101: Hispanics, By Country Of Origin/heritage, 2010hispanics By Geographic Concentrationfigure 102: Largest* Hispanic Groups, By Region, By Country Of Origin/ancestry, 2010Hispanics Attitudes Toward Buying a Car - US - June 2013

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figure 103: Hispanic Population, By Region Of Residence, 2000-10figure 104: 10 Places* With Highest Number Of Hispanics, 2010figure 105: 10 Places* With The Largest Share Of Hispanics, 2010states With The Most Hispanic Population Growthfigure 106: States Ranked By Change In Hispanic Population, 2000-10figure 107: Five States With The Greatest Percentage Of Hispanic Growth, 2000-10key Hispanic Metropolitan Areasfigure 108: Metropolitan Areas With The Largest Number Of Hispanic Residents, By Country OfOrigin/ancestry, 2010figure 109: U.s. Hispanic Households, By Metropolitan Status, 2006-11acculturationwhat Is Acculturation?why Is Level Of Acculturation Important?levels Of Acculturationfigure 110: Hispanics, By Acculturation And Assimilation Level, 1998-2008what Is Retroacculturation?appendix&mdash;consumer Tablesvehicle Ownership, By Purchased New, Used, Cpofigure 111: Vehicle Ownership, Purchased New, Used, Cpo, By Age And Household Income, March 25-april2, 2013figure 112: Vehicle Ownership, Purchased New, Used, Cpo, By Household Income, April 2013figure 113: Year Model Of Vehicle Purchased, By Hispanic Origin And Age, October 2011-november 2012figure 114: Whether The Vehicle In Household Is Bought New, Used, Leased, Or Unspecified, By LanguageSpoken In Home, October 2011-november 2012figure 115: Whether The Vehicle In Household Is Bought New, Used, Leased, Or Unspecified, By HispanicOrigin And Age, October 2011-november 2012figure 116: Whether The Vehicle In Household Is Bought New, Used, Leased, Or Unspecified, By HispanicOrigin And Household Income, October 2011-november 2012how Many Cars Do Hispanics Own?figure 117: Number Of Vehicles Owned In The Household, By Presence Of Children, October2011-november 2012figure 118: Number Of Vehicles Owned In The Household, By Most Recently Acquired Vehicle BoughtNew/ Used/leased, October 2011-november 2012figure 119: Number Of Vehicles Owned In The Household, By Hispanic Origin And Age, October2011-november 2012source: Experian Marketing Services Fall 2012 Simmons Nhcs Adult Study 12-month. Copyright 2012Experian Information Solutions, Inc. All Rights Reserved.source: Experian Marketing Services Fall 2012 Simmons Nhcs Adult Study 12-month. Copyright 2012Experian Information Solutions, Inc. All Rights Reserved.what Types Of Cars Do Hispanics Buy?figure 121: Vehicle Ownership (any Owned/financed/leased), By Vehicle Class, By Gender, April 2013Hispanics Attitudes Toward Buying a Car - US - June 2013

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figure 149: Year Model Of Vehicle Purchased, By Hispanic Origin And Household Income, October2011-november 2012figure 150: Year Model Of Vehicle Purchased, By Language Spoken In Home, October 2011-november 2012attitudes Of The Hispanic Car Buyerfigure 151: Future Vehicle Purchase: Expectation Of Origin Of Next Car, By Bought New, Used, Leased,October 2011-november 2012figure 152: Amount Spent On Vehicle Purchase, By Household Size, October 2011-november 2012figure 153: Attitudes/opinions About Automobiles, By Household Size, October 2011-november 2012future Expectations Of Next Vehicle Purchasefigure 154: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Hispanic OriginAnd Age, October 2011-november 2012figure 155: Future Vehicle Purchase: Expectation Of Next Car Bought New Vs. Used, By Hispanic OriginAnd Household Income, October 2011-november 2012figure 156: Future Vehicle Purchase: Expectation Of Next Car Bought By Origin, By Hispanic Origin,October 2011-november 2012figure 157: Expectation Of When Next Vehicle Will Be Purchased, By Hispanic Origin And Age, October2011-november 2012figure 158: Expectation Of When Next Vehicle Will Be Purchased, By Hispanic Origin And HouseholdIncome, October 2011-november 2012attitudes Toward Car Buying Processfigure 159: Attitudes Toward Automotive Dealerships, By Age, April 2013figure 160: Attitudes Toward Automotive Dealerships, By Household Income, April 2013figure 161: Attitudes Toward Automotive Dealerships, By New, Used, Cpo, And Private Purchase, April2013figure 162: Attitudes/opinions About Automobiles, By Hispanic Origin And Household Income, October2011-november 2012main Type Of Usage For Primary Vehiclefigure 163: Main Type Of Usage For Primary Vehicle, By Gender, April 2013figure 164: Main Type Of Usage For Primary Vehicle, By Age, April 2013figure 165: Main Type Of Usage For Primary Vehicle, By Household Income, April 2013figure 166: Primary Vehicle Usage, By Language Spoken In The Home, April 2013information Sources Likely Used When Car Shoppingfigure 167: Information Sources Likely Used When Car Shopping, By Age, April 2013figure 168: Information Sources Likely Used When Car Shopping, By Presence Of Children In Household,April 2013figure 169: Information Sources Likely Used When Car Shopping, By New, Used, Cpo, And PrivatePurchase, April 2013figure 170: Information Sources Likely Used When Car Shopping, By Origin Of Car Brand, April 2013hispanic Perceptions Of Major Car Brandsfigure 171: Perceptions Of Major Auto Brands, By Gender, April 2013figure 172: Perceptions Of Major Auto Brands, By Age, April 2013figure 173: Perceptions Of Major Auto Brands, By Household Income, April 2013figure 174: Perceptions Of Major Auto Brands, By Language Spoken In The Home, April 2013Hispanics Attitudes Toward Buying a Car - US - June 2013

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