FitBark Has Another Go At Proving Its Health Tracker For Dogs Isn’t Barking Mad

Bored of quantifying your self already? Why not quantify your pet instead? FitBark is a Fitbit style health tracker for your under-walked canine companion. We’ve covered this (frankly) barking mad gizmo before, back in May, when its creators were exhibiting at Hardware Alley at TechCrunch Disrupt NY but they’ve now taken to Kickstarter to raise funds to get the device out in the wild. Again.

It’s actually FitBark’s second attempt at Kickstarting the gizmo. As Gigaom points out, its creators pulled an earlier attempt at crowdfunding the device in order to rethink the business model, scrapping the monthly subscription fee and opting for a fixed price-tag of $69 via Kickstarter or $99 for general retail.

FitBark are after $35,000 to cover manufacturing costs this time around, and are more than half-way to achieving the target with 32 days left to run on the campaign – so crazy or otherwise, this is one hardware startup that’s pretty much a dead cert for its first manufacturing run-around-the-park at least.

Now I say barking mad but that’s mostly tongue-in-cheek, being as FitBark is not the only health tracker angling for pet owners’ cash. Whistle, a startup backed by $6 million in Series A funding, launched a $99 wearable activity tracker for dogs only last month. There’s also Tagg, which combines activity and location tracking by including GPS in its device. So underestimate the pet-owning dollar at your peril.

So what does FitBark actually do? Attach it to your dog’s collar and it tracks daily’s activity levels, sending the data back to FitBack’s servers when your smartphone is in range, or throughout the day if you purchase a dedicated FitBark base station (and keep you pet penned up at home while you’re out). The latter scenario would allow owners to keep remote tabs on their pet’s activity levels when they’re not at home, but unless you own a mansion (or employ a dog walker) your dog isn’t going to be able to do a whole lot of running around without you. FitBark then crunches all the activity data, offering customisable daily activity goals, and delivering the results back to you via an app. So far, so kinda sane.

At its more barking mad fringe, the FitBark also lets pet owners compare – well, they say “unify” – their own fitness with their dog’s fitness/activity. So yeah, boasting that you are fitter than Fido is apparently a thing now…

FitBark is also the first platform that leverages existing APIs of human fitness trackers to bring you a unified view of your fitness level and that of your dog. From the outset, FitBark will seamlessly receive input from your Nike Fuelband, Fitbit, Withings Pulse, or Bodymedia Fit. We’ll look to expand the list as we learn about new open APIs or partnership opportunities. If you’re not only a devoted dog parent but are also serious about tracking your own fitness, you’ll love this.