Playmobil has always prided itself on never producing toys of licensed entertainment properties. The Brandstätter family always wanted to capture children’s imaginations with a “blank slate” – no embedded characters or storylines. While LEGO and others are making sets of Star Wars, Harry Potter, and The Avengers; Playmobil was doing knights, samurai, and ancient Romans. However, kids these days and more importantly, the parents buying the toys, do want something familiar, and Playmobil needed to respond.