I think Rabelais first spoke about la dive bouteille. Dive = divine = boisson céleste = le vin (blanc ou rouge). You have to keep in mind that his family's house was in Chinon, famous for its Touraine wines.

La dive bouteille comes from Rabelais. In his 5th book Pantagruel, Panurge and other companions arrive at the dive bouteille which is like an oracle which will help Panurge decide whether he should get married or not