The Wall Street Journal

Business has been so brisk at the world's most profitable toymaker that Lego last year did something unusual: It began looking for ways to discourage customers from buying its products.

The Danish company scaled back its advertising efforts amid a 25 percent rise in annual sales, according to Reuters. It simply couldn't make enough toys to satiate demand in North America, and needed a break while it boosted capacity at its factories and increased its workforce by nearly 25 percent.

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