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Apple trying to outshine Pandora

Pandora radio has been a staple in the internet radio business for quite some time. Competitors have come and gone, but the site continues to remain on top. However, Apple may soon be giving Pandora a run for its money. Some are reporting the company is considering a plan to license music for a custom-radio server.

The Wall Street Journal reports Apple is looking to expand its power within the music industry by taking this route. The purposed internet-based radio service would most likely be free to users and would be compatible with the various Apple products ranging from the iPhone and iPads to Mac computers and iPods.

The Financial Times reports similar rumors were spread back in 2010. The company clarified with the publication that it was actually in the works to focus on making it easier to store music remotely, rather than opening a streaming service. That service, now known as the Cloud, has come out and does allow Apple users to gain access to their music, movies and more from their iTunes account using their various Apple products.

As for talks on creating an internet-based radio site, the information is just rumors at this point.

Do you think it would be smart for Apple to create a Pandora-like music sharing site? Would you use it or do you prefer sites like Pandora?