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Facebook is in crisis mode, but the company can take major steps to fix itself and the global community it says it wants to promote. Facebook founder, CEO and majority shareholder Mark Zuckerberg need...

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November 07, 2018 / MTS STAFF WRITER

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology, and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users. Now, audio buyers can effortlessly establish real-time deals from Deezer’s digital audio inventory. Deezer will now release its audio mobile inventory across 20 countries using Triton’s audio SSP, Yield-Op. The new partnership aims to deliver even more value to brands looking to advertise on the streaming service, as Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break. This guarantees increased brand visibility, without heavily disrupting the user experience. In addition, Deezer’s first-party data guarantee...

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Other News

Facebook is in crisis mode, but the company can take major steps to fix itself and the global community it says it wants to promote. Facebook founder, CEO and majority shareholder Mark Zuckerberg need...

After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a genuine alternative to In-App Purchases (IAPs) rather than just an additional revenue bonus. ...

This is not a case of companies falling into the age-old trap of spending more than intended on Christmas. We believe there is something deeper going on in the way that companies are dealing with the ...