FIRST LOOK at Selena Gomez’s new fragrance ad!

The 19-year-old poses in a purple pool of water, soaking wet, and wearing a purple strapless Maria Lucia Hohan dress.

“I knew I wanted a tall bottle, because I feel like it can kind of stand up with all the other fragrances,” Gomez told Women’s Wear Daily. It’s also intended to look like a swirly ball gown, to match the purple frock Selena wears in the ad campaign.

“The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez told People magazine. “I wanted it to look like I was swimming in my fragrance.”