Every business wants brand advocates who sing the praise of the company, but most business leaders don't realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social...

Social media is a mainstream medium of engagement and communication in business. It has fundamentally changed the traditional marketing paradigm in B2B companies. Year after year the Edelman Trust Barometer Report states that content delivered through employee engagement is the most trusted source of information.
The C-Suite places more demands on the CMO...

Turner Roach, Social Media Marketing Manager at Deloitte, reveals how they went from zero to more than 7,000 employees in their employee Ambassador Program, and the impact their participation has had on website traffic....