Why Brand Consistency Is Important

Building a brand is all about consistency.
Your customers expect to have the same experience whenever they deal with your brand without any confusion. This consistency will lead to customer reliability and trust. A...

Not All Influencers Will Help Your Business Succeed

Having the right connections online in your industry builds both trust and credibility for your business.
Would you like your brand to be recommended by influential leaders in your niche?
In order for ...

How Pokémon Go Has Grown and What This Means for Brands

Are you wondering what the marketing buzz is all about with Pokémon Go?
You may have noticed people walking -- and hopefully not driving -- while playing a very addictive game that is taking over social media.
So what exactly is Pokémon Go and how can this be a great lesson for businesse...