PCG Digital Marketing Vice President of Operations Christine Rochelle was pleased to speak at the 2012 TEC Summit that took place at the Hersey Lodge in Hershey, PA. The TEC, or Technology & Excellence in Construction Summit, features a variety of expert presentations to benefit the construction industry and is hosted by the Mid Atlantic BX.

Rochelle’s topic covered “How Social Media Can Be a Powerful Business Tool.” Rochelle was pleased to offer some insight and share best practices on how to utilize social media outlets as an effective way to take businesses to the next level.

“As a trade association with a membership consisting of contractors, subcontractors, design firms, suppliers and manufacturers, we see how technology is impacting the industry during all phases of the construction process,” said Chad C. Harvey, MABX executive director. “We designed TEC to not only address the most relevant trends, but to show how different types of construction and design professionals are utilizing these technologies.”

VPO of PCG Digital Marketing Presents on Social Media

Short presentations were given by experts throughout the day, ranging from Building Information Modeling to Customer Relationship Management. Other event presentations consisted of Architecture Technology, and Marketing your Construction Company, providing attendees with a wide range of topics. You can find out more about Mid Atlantic BX and the TEC Summit by visiting their website.

Christine Rochelle is not only PCG Digital Marketing’s VP of Operations, she is also a lifestyle blogger and SEO content writer. Additionally, she travels frequently with the PCG team to coach marketing professionals about the power of SEO content, social media, and other digital marketing strategies. She has spoken at eight national conferences in the past two years and has also been invited to speak at three New York and New Jersey university events to educate students on digital marketing and blogging. She has written for or been featured in The New York post, AOL.com, MTV.com and StarMagazine.com

Have you been utilizing social media to enhance your business? Do you have questions on best practices or about the effectiveness of your social media marketing practices are? Contact PCG Digital Marketing to see how our services can help you bring your business to the next level by calling 888-798-1195.