I See Psychology… Everywhere

“Fixation” Has Different Meanings to Different People

Seems marketers have been examining the eye fixations of viewers to help them with their pitches. Psychologists have long used this technology to study, for example, babies’ interest in objects and people’s responses to novel stimuli, but I wasn’t familiar with the marketing research on this line.

Particularly interesting to many of us will be the finding that men tend to look at target crotches more than women. Might not be particularly surprising, but still interesting!

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

About psychoBlogy

I created this page as an outlet for all the wonderful ways I see psychology in the world. Rather than clog my friends’ and coworkers’ inboxes with links and articles, I decided to create this site for them to peruse at their leisure.

It’s new right now, but I intend to build it on up to something substantial that people can search for links to satisfy their own curiosity or maybe to add something to add to a class. And, of course, students are encouraged to come and investigate the relevance of psychology to their worlds!