Content Strategies: Costs

£1500 pcm buys you expertly written content, perfectly optimised with supporting social media and backlinks aimed at a high Google ranking for over 100 keywords

One of the first stages of all content marketing strategies for SEO is keyword research. Your list of core keywords maybe half a dozen, however the list of total keywords is normally 100+.

An SEO content strategy would aim to create one page for each keyword or keyphrase supported by backlinks and optimisation.

The inital cost of content is approximately £30 a page

This includes research and direction. There is no point in creating content that is NOT both informative, well written and more importantly aimed at convincing the customer to buy.

There is then the additional cost of optimising the content. Optimising the content is not merely a question of going through the content and bold or italic the keywords, it is normally the interlinking of the content and the correct positioning in relation to the core keyword pages or hub pages.

This adds an additional £25 per page added.

Then there is the process of ,adding the content in summary form to social media think Facebook Twitter Google+ etc.; this costs approximately £15 per page. It can be part automated.

Then there is the cost of identifying and securing a backlink to the content from an external website on theme. What we are looking for is a reference or an endorsement. This gives a page of content some backlink juice or weight and improves on indexing time.

About VC

You might not read about VC in a blog, nor see us in a “best SEO list” website, we do not comment in forums, nor do we advertise.

This is because few SEOs are interested in facts or research; they often prefer myths and Google speak / PR to what they could discover for themselves. If they did a few weeks research many would see that many gospel SEO truths are in fact part truths and are mainly superfluous.

You may read quotes from VC in the Guardian, Times and on the BBC. We prefer the phone to email and if we do not think we can help you then we will say immediately.