"Over the Rainbow" Bts video

What is it a Fashion Film?

What is a "Fashion Film" and why your Brand need one? Basically Fashion Films for many are an extension of the Brand, another way to experience clothing, fashion or a Brand. But also Fashion is an extremely complex field of expression, full of ideas and content. It is a continuous dialogue between art and the market. A place of encounters between the most demanding commercial and the most daring experiment. In this section you will find my personal point of view on this fascinating form of communication.