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Elephant Parade India is an awareness raising campaign aimed at drawing attention to the plight of the endangered Asian elephant. Funds raised from the parade will help secure 101 elephant corridors across India in the hope of painting a brighter future for these gentle giants.

Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall attended the official preview of Elephant Parade India yesterday at the British High Commissioner’s residence in New Delhi. Part of the 2017 UK India Year of Culture, the India edition of the Elephant Parade is organised by Elephant Family and is supported by the luxury diamond jewellery brand, Nirav Modi.

Poonam Mahajan, Member of Parliament (Lok Sabha) and National President of the Bhartiya Janata Party Yuva Morcha​​ has been announced as the Parade Ambassador to welcome the Elephant Parade India to the streets of Mumbai. A Member of Parliament from Mumbai North Central, Ms Mahajan will champion the cause for Asian Elephants and the Elephant Family helping to maintain and protect 101 Elephant Corridors across India.

On the occasion of World Elephant Day 2017, Elephant Family has announced that the next Elephant Parade will take place in India from November 2017 to March 2018. As part of the 2017 UK India Year of Culture, Elephant Parade India aims to generate funds to secure 101 elephant corridors across India for the endangered Asian elephants who face the risk of displacement through fragmentation of habitat and human disturbances.