Every week I am really surprised when I hear business owners talk about the fact that they are not online yet. Listen to me this is 2018, You Need Your Own Website ASAP Whether or Not You Sell Online. In today’s business environment it does not matter if you have a business that exists solely to promote you, a product or you own a traditional bricks-and-mortar storefront. You will benefit from having a website.

Why?

Because your customers, potential employees, business partners and even investors can quickly and easily find out more about you and/or your business. They can also find out about the products or services you have to offer from your website.

Having your own website with allow customers to conduct research, compare product specifications, quality, and prices, etc. When you have your own unique website it will help you to brand your name, your products and your business. You can also create a unique selling proposition that separates you from your competition.

Now these are just a few of the many benefits you can gain from having your own website. But what if you have a traditional offline business, you may be wondering. How can a website help my business and sales to grow this year? You my friend are in a position to benefit from having two potential income sources. Your website and your physical store location.

If you already sell your products or services offline, many of your customers will still appreciate being able to research and learn more about you and your products or services from home. Which is another reason why You Need Your Own Website ASAP Whether or Not You Sell Online. You can benefit from the online shopping craze.

Millions of consumers these days research products online before they even leave the house to go to the store. By having a website you can provide your customers with the information need to help them to feel comfortable buying your product or services in advance.

But, here’s an even more exciting thing to consider, if your potential customer has already reviewed your products or services online. They are often ready to buy from you based on the information on your website.

That means there is a high likely hood that they will make that purchase on your website. Or they will come into your store location more open minded and ready to make their purchase from your physical location.

Why?

Because now they are an informed consumer who you will have to spend less time educating because your website did that for you already. Hopefully by the time they walk into your store location you will only need to answer a few additional questions and make the sale.

Having a website also helps you to capture customers who just may have ended up buying from your competition. When you put together a good looking well-designed website that projects an image of professionalism. It makes customers want to do business with you.

You Need Your Own Website ASAP Whether or Not You Sell Online.

It doesn’t matter if your business is large or a small home-based business. As long as your website is mobile compatible, informative and educates your customers about your products and services you should see increased business. You want to give your customers some way online that they can learn more about your and or your business.

Now you will still have to do some advertising to make people aware of your website but that could be something as simple as adding your website address to your current ads you already have running.

Here are a few statistics for you to think about:

According to research by 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.

81% of shoppers conduct online research before making big purchases.

Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.

These numbers alone should be enough to persuade you that your business should have a website presence. These trends are only a few of the indicators telling you that you must be online or you are giving away sales to your competitors. No matter how you feel today about the Internet if you want to stay in business and be successful.

You make a compelling case for having a website, and also you have provided me with some answers to questions people ask, about why do I need a website, what benefit(s) will I get from having a website, plus you have set me along a path of thought that had not occurred to me before now. Thamks for the wake up, I will revisit soon……..Regards …………Bill.