By now you've probably heard that Hyundai is offering people in financial trouble the right to return their car (details). Which is the point. Every other auto manufacturer is responding to the economic situation with cheesy me-too sales. There's no reason to talk about a car sale. But Hyundai figured out something that was different, […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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