EA Sports Link Live

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House of Madden wants to bring sports fans together -- one small screen at a time.

By Levi Buchanan

Just in time for the Madness of March, EA Mobile announces the debut of EA Sports Link on Cingular. EA Sports Link is a mobile-centric destination for sports fans eager to consume news, stats, and sports-related content (wallpapers, ringtones, etc.). The mobile site will also host extended content linking to EA Mobile's sports offerings, such as Tiger Woods PGA Tour and NASCAR 07. The ultimate push is to create a living mobile sports community where fans can interact with each other both inside and outside EA Mobile's sports games.

Michael Marchetti, EA Mobile's VP and Chief Operating Officer says, "We believe that the mobile phone is a perfect platform on which to build sports-themed services and provide content for the ever-growing community of EA Sports fans."

EA Sports Link will be rolled out across the other major North American carriers in the coming months. The announcement is a further realization of the recent GDC Mobile's underlying current -- social-oriented content is the future of mobile.