Campaigners failed in a bid to get the watering hole listed as a heritage asset by Historic England amid tales of its cellar being used as a bunker by celebrities in World War Two came to light, but it confirmed the building holds ‘clear local interest’.

A report penned by Tout Ltd’s planning consultants Copesticks Ltd in September, however, argued the demolition should not be hindered by the pub’s history.

It said: “The building is not preserved in a form which directly illustrates its historic and cultural associations. It may be interesting local history, but the building itself does not tell the story and its preservation and the consequent sterilisation of a development site would not be justified by this low level of local interest.”

But the council’s heritage officers disagree, arguing the loss of the Lord Nelson’s heritage ‘needs to be given significant weight’ by planning officers when deciding whether to grant planning permission.

A response to Copesticks’ report read: “There is little mention of the building’s local heritage value in term of its value in association with the tradition, especially along the A370, of 1930s road-side pubs.

“The asset also has evidence of both archival and historical association value; being related to the war effort.

“The building has also been shown to be of great communal value to the people of Cleeve. All these criteria need to be considered when assessing the building’s significance as a non-designated heritage asset.”