We are really excited about the opportunity to talk content strategy basics at PodCamp Nashville on Saturday, April 14. Whether you’re just diving into the interactive and digital worlds or have been online since before the world wide web, you’ll find great speakers and useful intelligence at PodCamp.

This year, I’ll be doing a mini workshop in my session, Content Strategy 101. I’ll take you through the nuts and bolts of content strategy — both the mindset and the toolbox. You’ll learn:

How to advocate for content in the design process

How to identify the right people to do it [And what to do if that person is you!]

The tools you need to analyze your content

How to get rid of ROT [Redundant, outdated, trivial content]

The importance of developing long-term governance processes

The result?

You’ll come out of this workshop with tools to be an advocate for your content. You’ll understand how to manage your content strategically. You’ll also have resources to get support and continue learning about the emerging discipline of content strategy.

The Information Architecture Institute this week announced the addition of two members to its board of directors. One of which is our very own founder and principal strategist, Laura Creekmore!

A global organization with more than 2,000 members worldwide, the IA Institute focuses on education, advocacy, service and social networking to demonstrate the value of information architecture to both individuals and organizations.

“I am deeply honored to have been selected, and I’m excited to get to work,” Creekmore said. “The IA Institute is a great resource for our discipline, and I’m looking forward to working with the rest of the board, staff and members.”

Congratulations, Laura! We wish you the best with your term on the board!

We’ve been in business here for nearly 3 years and we’ve gone by Creekmore Consulting that whole time — but we’ve been content strategists for even longer than that. And the more we thought about it, the more we thought 2 things:

Content is central to what we do, and we want that to be clear.

creekmoreconsulting.com is a damn long URL.

So we toyed with a lot of new ideas, and we discovered that many, many people out there are sitting on some really fantastic URLs for content strategy consultancies and doing nothing with them. [Get busy with those URLs or let them go, folks!]

And then last year at South by Southwest, we realized we wanted to set up a Twitter account for the business, and without thinking too hard about it, we named it @creekcontent. And we’ve used it a bit from time to time, and each time we did, we thought, Huh, Creek Content. That’s nice, and it’s pretty short. So we bought the URL, just in case.

The more we thought about it, the more sense that made. We have played with a lot of different names in the past few months, but none seemed to fit like Creek Content, and the longer we talked about it, the more it felt like home.

So from here on out, Creek Content is what we’ll be calling ourselves, and hope you will too.

In a related matter, we’re starting a monthly newsletter. Content strategy isn’t rocket science — we couldn’t teach you that in a monthly newsletter — but there are some specific tools and strategies to our discipline, and we’ve found that people like to learn more. So, we’re going to start sharing more.

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