The purpose of this thesis is to map and evaluate the current logistics set up for consumer goods
in SCA towards the Baltic countries and to provide solutions to reduce overall distribution costs
while at least preserving the current service levels and lead times.
Relevant quantitative data for year 2015 were retrieved from internal data sources while
qualitative data were collected through interviews, tollgate meetings and plant visits. A total of 9
factories cater to the Baltic customers, with 85% of the costs being incurred by tissue. It was
observed that there were several cases of less than truck loads while transporting baby and
feminine products while the tissue transportation was inefficient with 25% of truck volume being
unutilized.
Several opportunities were identified through a SWOT analysis and further failure analysis of the
weaknesses. These opportunities were grouped and assessed objectively using a framework. The
Fisher matrix was used to divide the product categories into Nokia and non-Nokia goods. The
former being goods shipped from Nokia, while the latter constituting shipments from plants in
Germany, Holland, Sweden, Slovakia and Poland. Scenarios were created using the identified
opportunities, with a total of 5 for Nokia case and 6 for non-Nokia. These were assessed based
on financial and feasibility parameters to find the best logistics setup.
The most suitable logistics setup for Nokia goods is to double stack the pallets with one extra
layer of products in each pallet. The most suitable setup for non-Nokia goods is to have a MW in
Lithuania where all the current LTL shipments will be consolidated, while the FTLs will be
shipped directly to customers. Besides reduction in distribution costs, the solutions provide
improved service level to customers and reduced lead time in the non-Nokia case.

BibTeX @mastersthesis{Aneesh2016,author={Aneesh, Venkat Venkataraman and Pecheanu, Mitica},title={Outbound logistics strategies for light weight hygiene products at Svenska Cellulosa Aktiebolaget (SCA) - With a focus on lead time, distribution cost and service level},abstract={The purpose of this thesis is to map and evaluate the current logistics set up for consumer goods
in SCA towards the Baltic countries and to provide solutions to reduce overall distribution costs
while at least preserving the current service levels and lead times.
Relevant quantitative data for year 2015 were retrieved from internal data sources while
qualitative data were collected through interviews, tollgate meetings and plant visits. A total of 9
factories cater to the Baltic customers, with 85% of the costs being incurred by tissue. It was
observed that there were several cases of less than truck loads while transporting baby and
feminine products while the tissue transportation was inefficient with 25% of truck volume being
unutilized.
Several opportunities were identified through a SWOT analysis and further failure analysis of the
weaknesses. These opportunities were grouped and assessed objectively using a framework. The
Fisher matrix was used to divide the product categories into Nokia and non-Nokia goods. The
former being goods shipped from Nokia, while the latter constituting shipments from plants in
Germany, Holland, Sweden, Slovakia and Poland. Scenarios were created using the identified
opportunities, with a total of 5 for Nokia case and 6 for non-Nokia. These were assessed based
on financial and feasibility parameters to find the best logistics setup.
The most suitable logistics setup for Nokia goods is to double stack the pallets with one extra
layer of products in each pallet. The most suitable setup for non-Nokia goods is to have a MW in
Lithuania where all the current LTL shipments will be consolidated, while the FTLs will be
shipped directly to customers. Besides reduction in distribution costs, the solutions provide
improved service level to customers and reduced lead time in the non-Nokia case.},publisher={Institutionen för teknikens ekonomi och organisation, Service Management and Logistics, Chalmers tekniska högskola},place={Göteborg},year={2016},series={Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden, no: E2016:098},keywords={Full Truck Load, Less than truck Load, Top Loading, Consolidation, Fisher Matrix, Market Warehouse, Hygiene Products, FMCG, Outbound Logistics, Baltics, Pallets.},note={31},}

RefWorks RT GenericSR ElectronicID 242918A1 Aneesh, Venkat VenkataramanA1 Pecheanu, MiticaT1 Outbound logistics strategies for light weight hygiene products at Svenska Cellulosa Aktiebolaget (SCA) - With a focus on lead time, distribution cost and service levelYR 2016AB The purpose of this thesis is to map and evaluate the current logistics set up for consumer goods
in SCA towards the Baltic countries and to provide solutions to reduce overall distribution costs
while at least preserving the current service levels and lead times.
Relevant quantitative data for year 2015 were retrieved from internal data sources while
qualitative data were collected through interviews, tollgate meetings and plant visits. A total of 9
factories cater to the Baltic customers, with 85% of the costs being incurred by tissue. It was
observed that there were several cases of less than truck loads while transporting baby and
feminine products while the tissue transportation was inefficient with 25% of truck volume being
unutilized.
Several opportunities were identified through a SWOT analysis and further failure analysis of the
weaknesses. These opportunities were grouped and assessed objectively using a framework. The
Fisher matrix was used to divide the product categories into Nokia and non-Nokia goods. The
former being goods shipped from Nokia, while the latter constituting shipments from plants in
Germany, Holland, Sweden, Slovakia and Poland. Scenarios were created using the identified
opportunities, with a total of 5 for Nokia case and 6 for non-Nokia. These were assessed based
on financial and feasibility parameters to find the best logistics setup.
The most suitable logistics setup for Nokia goods is to double stack the pallets with one extra
layer of products in each pallet. The most suitable setup for non-Nokia goods is to have a MW in
Lithuania where all the current LTL shipments will be consolidated, while the FTLs will be
shipped directly to customers. Besides reduction in distribution costs, the solutions provide
improved service level to customers and reduced lead time in the non-Nokia case.PB Institutionen för teknikens ekonomi och organisation, Service Management and Logistics, Chalmers tekniska högskola,PB Institutionen för teknikens ekonomi och organisation, Service Management and Logistics, Chalmers tekniska högskola,T3 Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden, no: E2016:098LA engLK http://publications.lib.chalmers.se/records/fulltext/242918/242918.pdfOL 30