How Keyword Planner works

Discover new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Suggested keywords

Clothing store

Add

Fashion retailer

Add

Research keywords

Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.

“Retail clothing” searches

8M

4M

2M

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.

Suggested bid

Clothing store

RM 1.72

Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.