How InspiredEntrepreneur started their logo design journey

Company name

Inspired Entrepreneur

Overview

The Inspired Entrepreneur brand is about helping aspiring business owners to discover their vocation, and to turn that vocation into a profitable company. Our belief is that millions of people are awakening to their own power and potential, and they're demanding that their work be creatively fulfilling and infused with meaning...

... being an Inspired Entrepreneur is about being true to yourself - and allowing your business to be the vehicle through which you explore your potential. We believe that there's no point owning a business unless it enables you to expand your horizons, express your passions, and build a lifestyle of freedom, individuality and contribution.

We offer workshops, seminars, coaching, information products and community events to a mainly UK audience, and people come to us for -

Tell us a bit about who you are and the people you reach

Our brand tends to appeal slightly more to women then men, and to the slightly older (35+) demographic.

… we're aiming at inspired, creative and autonomous individuals who want to start / grow their own small business. For example, we tend to attract a lot of coaches, authors, speakers and artists. Many of our customers would probably self identify as spiritual people.

Requirements

We'd like a new logo, and we're quite open minded about how it might look, but here are a few thoughts -

+ We don't want to appear corporate and stuffy – we'd love the logo to ooze friendliness and approachability.

+ Our business is quite inspirational, but we're in no way religious, so we don't want anything that looks too flaky.

+ We're open to the logo having a (simple & classy) icon.

+ Logo doesn't necessarily need to use the color palette of our existing site – we'll redesign around your logo.

+ Simple, clear, classy and clean is good – not fussy.

+ We'd like the logo delivered as a Photoshop file.

+ Our new strap-line is “Your Calling. Your Tribe. Your Business” - but we're not sure if this will fit well within the logo itself, we'll leave it up to you.