SEO rank, marketing strategy, and Google Indexing, oh my! These topics can frighten a small business owner due to their lack of understanding and knowledge of how beneficial SEO ranking is in this new world we live in. We no longer rely on the newspaper, billboards and just a 30 second ad on tv to get our product or service to the world. We have Google! This promiscuous search engine has become one of the “largest billboards” the world has to offer. Any business now with solid SEO can be found from a local search on Google. According to marketing automation provider, Emma, local search queries account for 35 percent of all search traffic.

What does this mean? It means building your local SEO rank with Google is probably one of the most important factors to have a strong local digital marketing strategy. We’ve taken the time, done our research, and compiled a few factors we believe is key to the start of your skillset in local SEO solutions. [Read more…]

You’ve decided that you either need a website, or it’s time to rebuild the one you already have. In either case, one of the first things you should consider is your hosting company. If you haven’t built your website yet, hosting is the first thing you’ll need to take care of. If you have a website already this is the best time to consider switching hosting companies, or at least researching what’s available today. [Read more…]

Getting more traffic to your website is important. The more visitors you have means the better opportunity for sales, right? Well, that’s part of it. You also want to make sure you have good quality content and that your content is focussed on your potential client profile. In this article you’ll learn the factors that make your content generate high quality visitors that turn into high quality leads. [Read more…]

You can’t convert visitors to leads if you don’t have any visitors. It seems like a no-brainer statement but sometimes the obvious needs to be stated. You can have a great website, with great content and a fantastic product line but if nobody knows the website is there you’ll end up hearing crickets in your lead generation funnel. Let’s take a look at a fews ways you can get more traffic to your website. [Read more…]

Do you shy away from new technologies due to cost? There’s no denying that the cost of buying and implementing business technology can overwhelm a small business’s budget. However, sometimes you can’t afford not to invest in tech, even if it bites into your business’s bottom line.

These are three situations where you need to invest in technology to overcome small business challenges. [Read more…]