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This is the Kodak Moment for the Auto Industry. Electric vehicles are here to stay. Their market acceptance and growth will continue....

Monday, February 23, 2015

Exxon Mobil Entering The EV Charging Game

An article here reports that Exxon Mobil plans to build EV-charging facilities in the US.

The story details that Exxon already has some charging stations in Switzerland via a subsidiary and that they were involved in a low speed EV project in 2008.

The more interesting part of the story, IMHO, is that Exxon expects 40% of new car sales in 2040 to be plug-in vehicles. This is less than most EV advocates predict, but more than I expected from an Exxon report. The good news about a 40% market share, is that it means that plug-in vehicles will emerge from the trough of disillusionment and cross the chasm.

Technology adoption curve and hype cycle

This story is making its rounds on social media and the EV forums. As you might imagine, there are some EV fans proclaiming that they will NEVER use an Exxon charging station.

Where do you stand on the issue? Would you avoid Exxon stations because they are an evil company, or would you want to reward them for turning over a new leaf and encourage this portion of their business?