Our coastal towns need to improve their marketing to grow in a post-Brexit era

An aerial view of Cromer. The seaside town has done itself no favours with its marketing strategy, says Pete Shemilt. Picture: Graeme Taplin

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The tourist sector is on a high in East Anglia, according to a recent report. With inevitable post-Brexit economic challenges facing businesses in our region, there is a welcome silver lining in the outlook for this boom industry, one that's so important to Norfolk and Suffolk.