BFF : THE DARKER SECRETS...

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In Channel V's march towards being the only genuineyouth GEC in the country, comes its latest show, Best Friends Forever? A story ofintrigue, love, deceit, mystery, danger and betrayal, Best Friends Forever?, is ultimatelyabout the value of friendship in today's times. This thriller drama that revolves aroundthree best friends, one charming boyfriend and a mysterious entity that starts governingtheir lives and relationships, is set to change your telly world forever.

Best Friends Forever?, set in a law college backdrop is about Sanjana, Ila, Vinnie and Varun. While Sanjana, Ila and Vinnie are the best of friends, they all fancy Varun in theirown way. Varun himself is not what he seems and has secrets and lies up his sleeve that can rock the lives of people around him. Moreover Sanjana, Ila and Vinnie are as different from each other as it gets and their actions will hold the key to where the BFFs land up. As the show progresses, the three Best Friends weave a complicated web of lies to protect each other, and more importantly - THEMSELVES. Can their friendship sustain the many challenges that befall them as they get caught in an intricate plot with many twists and turns? Will relationships remain the same in face of the storm that is about to hit the three Best Friends?

Best Friends Forever? is the latest step in Channel V's consolidation of being the only genuine youth GEC in the country. In the last three years with a slew of bold programming initiatives, the channel has had a five-fold increase in its GRPs; thus, becoming a force to reckon with in the Hindi Speaking Markets. Already flirting with the top 10 channels in the country, if it continues the pace of growth it has maintained over the last three years, within the next three years it will be in the top 4 Hindi entertainment channels in the country among the youth, displacing some of the established heavyweights of the industry.

Says Channel V GM & EVP, Prem Kamath: "one of the truths of this generation is their almost complete reliance on their peer groups for approval and reassurance of their choices. And with this come shared insecurities and hidden truths. Our latest tryst with a daily fiction explores a myriad of relationships amongst 3 best friends and those closest to their lives. It brings to life their conflicts in today's new age Facebook-Twitter ecosystem. We are really excited about this concept as it further consolidates the unique genre we've carved for ourselves, away from the niche of music channels that are loosely called youth entertainment. And Best Friends Forever is the kind of show which will help us continue to shine in our new identity."

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