You find a theme absurdly interesting and you believe you can create a social media page with it – however, even with the great potential ideas, obstacles can occur – which is normal. Usually they involve limitation of resources such as money. However, if big social media influencers could overcome these barriers so can you. Read More →

When it comes to following someone in social media, it is usually a decision we are not so much aware we made. We find a social media page or channel, we visit it, we enjoy what is published in there and then, when we realize it, we are following it, and while there are lots of aspects that makes a social media page so attractive to us, the most important one is… Read More →

What before was considered a hobby can today become a career. Influencers, like everybody who has a job, are paid for the content they make, and more and more brands want to work with them – which is not surprising when you realize the advantages that can come from marketing partnerships with influencers.