How To Set Up A Company Facebook Page

Jennifer Laycock notes one big problem for corporate Facebook pages: the social media site insists that one person, rather than a company, must register the page.

Another problem: Facebook hides the "Create a page" link in several places on the chance you might stumble across one, Laycock writes. But she tells you where to look, how to get started and how to send status updates from a mobile phone. It's becoming more important for companies to have a Facebook page since search engines will feed social media updates into queries in real time.