A bundle of red roses on Valentine’s Day is an afterthought-ey, vacant, vaguely sleazy gesture, if you ask me.

These are much better.

I’d rather not receive a bouquet red roses. For me, they drum up images of mean men apologizing to girlfriends for that hothead tirade at Pep Boys, or something.

Smart gentlemen know that flower deliveries are better when they’re frequent, unique and “just because.” For me, a big bunch of fluffy pink peonies or bundle of pastel tulips with soft, pretty leaves take the cake. Who doesn’t love being surprised with spectacular, unexpected blooms?

H.Bloom Valentine’s glory.

So here’s my big Valentine’s-ey advice: If you happen to live in H.Bloom territories (NYC, D.C., San Fran, Chicago, Maryland, Virginia and Jersey), you simply must arrange a flower bouquet or subscription for your honey!

H.Bloom is a brilliant concept, and the first of its kind, as far as I know. The company has no storefront (eliminating overhead costs), so they’re able to deliver super high-quality arrangements on a subscription basis to homes and businesses for as little as $29 per time, with free delivery.

Contemporary collectch.

Subscribers, or brilliant boyfriends/husbands, decide what level of arrangement they’d like and the frequency of delivery (weekly, every other week or monthly) and BOOM. Fresh flowers direct to you. Each week you can choose from various options within your chosen category. The first delivery arrives in a high-quality vase, and each subsequent delivery comes in a perfectly-arranged bundle for you to plop in the previous bouquet’s place.

The least-expensive option is an “arrange-your-own” subscription, where you receive the stems and learn what to do with them via how-to videos on the H.Bloom blog.

Exotic Collectch.

They do offer one-time arrangements, holiday arrangements (like that first Valentine’s bouquet) and other goodies, too, though subscriptions are what you definitely want to shoot for since the prices are so fantastic.

If you aren’t ready to commit to a year yet, H.Bloom now offers a “Finds” section, where users can get fantastic arrangements–the most avant garde, test designs–for highly-discounted prices. Think monster orchid arrangements for $29. If you aren’t hooked after one delivery, you probably also don’t like chocolate or wine or surprises or happiness.

If you ask me, a year of bouquets like this trump even jewelry. I am obsessed.