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Offering premium Japanese performance, the Zip Baits B Switcher 4.0 was designed and tested in the highly pressured waters of Japan. In order to be competitive in crowded tournaments, Japanese anglers needed an edge with their lures just like anglers in the States. That’s why Zip Baits designed the B Switcher to deliver increased casting distance, offer the ideal action, and produce just the right sound to entice the frightened, spooky bass. Its large hard plastic bill is also precisely engineered to help it dive to its desired depth quickly, and the B Switcher's amazing level of detail and realistic color patterns offer added authenticity. Available in a variety of colors, the Zip Baits B Switcher 4.0 is a killer crankbait new to the US.