Our Blog

Three Ways to Transform Your Personal Brand to Improve Your Career

When most people think of a brand, they automatically focus on companies. But, you can actually develop a personal brand designed specifically to help forward and improve your career.

Personal branding is a mechanism for marketing yourself as a candidate, showcasing your skills and experience in the most effective way possible. If you are looking to take another step in your career, including by securing one of many city of Painesville jobs, here are three ways you can transform your personal brand for the better.

Use Multiple Platforms

If you are developing your personal brand, you need a place to showcase it. Traditionally, this means joining relevant social media platforms and even creating your own website. These give you a place to highlight what you have to offer while sharing your voice.

Ideally, you want to take advantage of as many platforms as possible, though starting with the larger social media networks, like Facebook and LinkedIn, can be an excellent place to start. If you already have accounts on these platforms, then you need to make sure they represent you well as a professional, so you may need to separate your personal activities from your professional brand.

Become a Subject Matter Expert

Once you have your platforms developed, you need to become a subject matter expert in your field or specialty area. While your experience and education may serve as a foundation, this also involves continuous exploration in your selected niche.

As you learn, make sure to share what you discover through your platforms by writing posts, sharing articles, or taking part in bigger discussions. Over time, this will establish you as an authority in your selected area, helping to cement your personal brand.

Be Yourself

Many job seekers assume they need to be devoid of personality when managing their brand, but crafting your own style can actually set you apart from other professionals and may make it easier to find opportunities at companies that are an ideal culture fit.

Allowing yourself to let your uniqueness shine through can make you a more interesting candidate, especially if your approach allows you stand out from the crowd. Don’t be afraid to take calculated risks, particularly if they speak to your values and priorities, as long as the content remains professional and focused on your field or specialty. Additionally, don’t shy away from expressing your emotions in a reasonable manner, especially when it displays your passion for the work that you do, as this can help you connect more deeply with those who view your profiles.

Are You Ready for a New Role?

If you’re interested securing a new job to help improve your career, contact the skilled recruiters at Vector Technical Inc. You can begin exploring our available job opportunities by browsing our current vacant positions, and submitting an application online to get the process going today!