December

Visual Female of the Month – December

– Sasha Melnik

Sasha Melnik is a graphic designer who has recently combined her talent for design with her love for fashion. Her animal print jumpers were recently launched and unite fashion and design in a rather wonderful way. I love sweatshirts like this – easy and casual, but bold enough to make a statement. You can see these designs have been well thought out and seamlessly connect as a collection, while also catering to different tastes. The blend of shapes into geometrics is subtle and adds a certain structure to the designs. You can visit Sasha’s website or Facebook to keep up to date with existing and up and coming garments.

Sasha is also offering a 20% DISCOUNT to all my readers, as well as free shipping to my homeland (NEW ZEALAND). To get this exciting offer, use the PROMO CODE – VISUAL FEMALE when ordering here

Now for the interview….

You’ve recently launched a clothing brand that has some pretty cool sweatshirt designs. What’s next on the agenda?

Thanks! I am working on a monochrome collection at the moment. My goal is to push the boundaries of wearability of graphic patterns especially when it comes to men’s fashion.

What kind of people do you hope to cater to with your brand?

Passionate, cosmopolitan and gutsy who love comfort and hate seeing someone else wearing the same clothes as they are.

Did you always plan to combine your interest in fashion with your skills as a graphic designer?

Not really.. I dreamt about designing Vogue pages when I was at college but I never planned to make clothes. It feels so natural right now though,

It’s the most satisfying work I’ve ever done.

What is you favourite form of self-expression?

Designing, Dressing and Instagraming

What’s an average day like for Sasha Melnik?

I spend a lot of time in front of my Mac maintaining a solid marriage with Illustrator and staying on top of everything creative in this world.

I work out and write my diary in the mornings and eat out with my friends at night. It’s life’s loop you see.

If you somehow hurt your vision, would you choose to wear glasses or contacts?

Glasses. Lenses have no personality.

Excluding sight, what two other senses are your favourites?

Smell and touch

5 most pleasant things to look at:

Empty Beach

Mum’s handwriting

Sliced watermelon

Designer sale tags

Dogs at weddings

5 least pleasant things to look at:

bad typography

chipped nail polish

dying iPhone battery

girls with too much bottox

some airline meals

Who is the most inspiring woman you know and why?

Natalia Vodianova for founding Naked Heart Foundation and being a kind, humble and classy woman that she is.

What is your favourite thing about yourself?

My ability to sacrifice what I want now for what I want eventually.

What is on your bedroom walls currently?

Mirror! Big arse mirror and a framed M.I.A poster I designed for Enmore Theatre.

Favourite clothing / accessory / product at the moment?

Acne leather jacket I bought in Stockholm.

Favourite artist at the moment:

Disclosure

And finally, any words of advice for people stepping into the creative sector?

Surround yourself with hardworking like-minded people and don’t be afraid to fail

Remember, to get 20% discount used the PROMO CODE: VISUAL FEMALE when ordering a sweet design here.

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What we aim to do:

The Visual Female is dedicated to sharing all things visual that relate to women in some shape or form. Regular posts showcase a range of art, photography, fashion and design accompanied with delightful and insightful written commentary.

The Visual Female hopes to keep readers aesthetically stimulated as well as discussing the many ways in which women are visually represented in art and other mediums.

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Visual Female of the Month

The woman behind The Visual Female:

Anna McKay lives in Christchurch, New Zealand and is both an artist and art lover. This blog is an outlet to showcase all the amazing visual treats she adores.

Anna holds qualifications in graphic design, cinema studies and mass communication. Her background in mass communication and film triggered an interest in gender representations and, coupled with her enjoyment of painting female subjects, this has led to the exploration of women’s position in art, known now as The Visual Female.