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Whether you’re a start-up, family-owned business or a sole trader, promoting your products in person at the AGHA Melbourne Gift Fair can form a very valuable part of your marketing mix.

Lead Generation

There is no better way to sell new product lines or expand your business presence than by meeting in person, even as digital advertising and online sales become increasingly predominant. Exhibiting allows you to speak to customers face-to-face and establish relationships, resulting in increased lead generation and a higher conversion rate of prospects to orders.

B2B Networking

Being involved in a trade show or exhibition can provide you with opportunities to connect with fellow business leaders and conduct B2B trading. Take advantage of networking events to acquire new visitors to your display booth who may have little familiarity with your products and services.

Brand Promotion

Exhibiting at a trade show can be an effective way to advertise to your target market and boost brand awareness across a diverse range of audiences. By allowing potential buyers to see your products first hand, it’s a great opportunity to gain opinions about your offering. There’s also lots of social media support in the run-up and during the Gift Fair.