Jai Malhar is a mythological epic based on the life of Khandoba , the reincarnation of Lord Shiva. The show is about Khandoba's courage, magnanimity and prowess. He is also known as Malhar fondly & worshipped across Maharashtra & beyond becoming the family deity of majority of Maharashtra. His devotees express their devotion by shouting & chanting aloud ?»???¢ Yelkot Yelkot Jai Malhar?»???¢.?»???¢