1 to 20 of 52 products for hair color without ammonia and peroxide

Cover grays the natural way! All Natural Hair Lustrous Henna Color from Saba Botanical is a great way to perfect the color of your hair without using harsh chemicals. It contains no pPD, ammonia or peroxide. The blonde color is beautiful and covers g

For a natural hair color, try Lustrous Henna All Natural Hair Color from Saba Botanical! This Ash Brown hair color for men and women covers gray hair without pPD, ammonia or peroxide. It features herbs with therapeutic value, and conditions and prote

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

What it is: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair....more What it does: Tru Colors gives beautiful, vibrant color without ammonia or peroxide. The gentle formula can be used to safely color immediately after relaxing the hair. What else you need to know: Size: 8 ounces Unisex Gentle formula No ammonia or peroxide Semi-permanent

Alto Bella ClayPac ClayOns Hair Treatment with Color Intensive hair treatment for: shine, restructuring, moisturizing, tones and corrects fading The first of its kind, ClayPac is the only patented treatment in the salon industry. It was designed for use in salons to repair and revitalize hair that has been damaged by the environment or by chemical processing. ClayPac is designed to be used in conjunction with all chemical processes, especially permanent waving, and will not relax curl. We believe that it's important to use ClayPac after all chemical services. The application counteracts any problems created by chemical processing or environmental wear and tear. This will allow you to do more chemical services and still have healthy and beautiful hair. ClayPac is literally a first of its kind treatment. It combines the body's own moisturizer and hyaluronic acid with a perfect blend of clay and protein. ClayPac not only reconstructs the hair, but goes one step further by adding shine and moisture, leaving the hair with a light, full feeling. ClayPac ClayOns will help correct unwanted tones and will help prevent hair color from fading without ammonia or peroxide. It's recommended that clients receive the ClayPac ClayOns Salon Treatment before or after all chemical services. The application conteracts any problems created by chemical processing or environmental wear and tear. It will reconstruct, correct unwanted tones and guarantee healthy, shiny hair. Use: Shampoo and blot excess water (leaving hair as wet as possible). Work a half ounce of ClayPac ClayOns through the top of head. Use additional half ounce to finish covering head. Massage onto scalp and throughout the hair. Be sure it is distributed evenly throughout the hair. Separate hair. Place under preheated dryer unter hair and ClayPac ClayOns is totally dry, about 10-15 minutes. Shampoo thoroughly. For a more intense treatment: Cover with a plastic cap. Place under preheated dryer for 15-20 minutes. Remove cap, separate hair and place back under dryer until hair and CLayPac ClayOns is totally dry. Shampoo thoroughly. Neutral: adds shine to all colors Lemon: for blondes & highlighted hair Violet: for blondes, greys & highlighted hair Gold Dust: for all browns Available in 5oz tub.

Alto Bella ClayPac ClayOns Hair Treatment with Color Intensive hair treatment for: shine, restructuring, moisturizing, tones and corrects fading The first of its kind, ClayPac is the only patented treatment in the salon industry. It was designed for use in salons to repair and revitalize hair that has been damaged by the environment or by chemical processing. ClayPac is designed to be used in conjunction with all chemical processes, especially permanent waving, and will not relax curl. We believe that it's important to use ClayPac after all chemical services. The application counteracts any problems created by chemical processing or environmental wear and tear. This will allow you to do more chemical services and still have healthy and beautiful hair. ClayPac is literally a first of its kind treatment. It combines the body's own moisturizer and hyaluronic acid with a perfect blend of clay and protein. ClayPac not only reconstructs the hair, but goes one step further by adding shine and moisture, leaving the hair with a light, full feeling. ClayPac ClayOns will help correct unwanted tones and will help prevent hair color from fading without ammonia or peroxide. It's recommended that clients receive the ClayPac ClayOns Salon Treatment before or after all chemical services. The application conteracts any problems created by chemical processing or environmental wear and tear. It will reconstruct, correct unwanted tones and guarantee healthy, shiny hair. Use: Shampoo and blot excess water (leaving hair as wet as possible). Work a half ounce of ClayPac ClayOns through the top of head. Use additional half ounce to finish covering head. Massage onto scalp and throughout the hair. Be sure it is distributed evenly throughout the hair. Separate hair. Place under preheated dryer unter hair and ClayPac ClayOns is totally dry, about 10-15 minutes. Shampoo thoroughly. For a more intense treatment: Cover with a plastic cap. Place under preheated dryer for 15-20 minutes. Remove cap, separate hair and place back under dryer until hair and CLayPac ClayOns is totally dry. Shampoo thoroughly. Neutral: adds shine to all colors Lemon: for blondes & highlighted hair Violet: for blondes, greys & highlighted hair Gold Dust: for all browns

Alto Bella ClayPac ClayOns Hair Treatment with Color Intensive hair treatment for: shine, restructuring, moisturizing, tones and corrects fading The first of its kind, ClayPac is the only patented treatment in the salon industry. It was designed for use in salons to repair and revitalize hair that has been damaged by the environment or by chemical processing. ClayPac is designed to be used in conjunction with all chemical processes, especially permanent waving, and will not relax curl. We believe that it's important to use ClayPac after all chemical services. The application counteracts any problems created by chemical processing or environmental wear and tear. This will allow you to do more chemical services and still have healthy and beautiful hair. ClayPac is literally a first of its kind treatment. It combines the body's own moisturizer and hyaluronic acid with a perfect blend of clay and protein. ClayPac not only reconstructs the hair, but goes one step further by adding shine and moisture, leaving the hair with a light, full feeling. ClayPac ClayOns will help correct unwanted tones and will help prevent hair color from fading without ammonia or peroxide. It's recommended that clients receive the ClayPac ClayOns Salon Treatment before or after all chemical services. The application conteracts any problems created by chemical processing or environmental wear and tear. It will reconstruct, correct unwanted tones and guarantee healthy, shiny hair. Use: Shampoo and blot excess water (leaving hair as wet as possible). Work a half ounce of ClayPac ClayOns through the top of head. Use additional half ounce to finish covering head. Massage onto scalp and throughout the hair. Be sure it is distributed evenly throughout the hair. Separate hair. Place under preheated dryer unter hair and ClayPac ClayOns is totally dry, about 10-15 minutes. Shampoo thoroughly. For a more intense treatment: Cover with a plastic cap. Place under preheated dryer for 15-20 minutes. Remove cap, separate hair and place back under dryer until hair and CLayPac ClayOns is totally dry. Shampoo thoroughly. Neutral: adds shine to all colors Lemon: for blondes & highlighted hair Violet: for blondes, greys & highlighted hair Gold Dust: for all browns Available in 5oz tub.

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .

Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine. Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service. What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home. For more information on Goldwell Elumen products, please view: Goldwell Elumen Sales Brochure .