I like these, and this is my favourite in the series. Smart, simple and fun - there are too many adverts that get all serious about washing your hands, I like the fun aspect to these adverts, and for that reason I think they actually get the message across even better.

It is relevant to the concept.. and I explained this in my post for one of the other ads.. We have hands and we have bacteria sticking to hands.. So there's some connection there. What's the connection between At&t and hand painting?? Yeah, I know hands hold phones, but so what? Here, the bacteria are demonstrated in a creative manner.. In general, you can't see that stuff with the naked eye..