As an emerging research field, Wireless Power Transfer (WPT) has attracted wide spread attention recently. In this study, the coil design of WPT system for optimal transmission efficiency is investigated. We deduce Tthe design criteria are deduced to meet various conditions of transmission distance and load. The results of simulation and experiment show the transmission efficiency from transmitting coil to receiving coil can keep high when the corresponding optimal condition is achieved. Thusen it can improve the overall transmission efficiency of the WPT system and it makes it suitable for the practical application of WPT system.