NEW: VBeaute, Silver Jeans Co. Loft at Woodlands Mall

Stylish jet-setter Julie Macklowe was tired of paying top dollar for skin-care products only to have her skin break out or become irritated skin. In 2009 at a friend’s wedding in Normandy, France, Macklowe was outdone. Her skin broke out in hives during the wedding after using an assortment of high-end products. “It was awful. Too many products. Too much money wasted,” she said.

Julie Macklowe

Macklowe, who managed hedge funds for fashion companies, started researching skin-care ingredients and decided create her own beauty line, VBeaute. It includes an assortment of skin-care products and lip glosses in travel friendly sizes and focused on keeping your skin looking young. Products contains Swiss Alpine Rose and other potent anti-aging ingredients.

“I wanted something that didn’t break me out and had the best ingredients,” said Macklowe, who was named Vogue’s “It Girl” in 2008 and is a founding board member of New York Fashion Week.

She initially launched VBeaute with a luxury price tag at Bergdorf Goodman in New York. Then last month, Macklowe did something unheard of in the beauty biz. She slashed prices and took the line to the masses at Soft Surroundings women’s stores nationally and Duane Reade stores in New York. (So, for example, a $100 VBeaute product now costs $40.)

“Once we proved we were a luxury line, I wanted make it more affordable for everyone.” she said. “Beauty is about having confidence and it starts with skin care,” she said.

On Saturday 12-5 p.m., Macklowe will be at Soft Surroundings at The Woodlands Mall, 1201 Lake Woodlands Drive, 832-585-5109. It’s located near site of the new Nordstrom store.

SILVER JEANS CO. AT THE WOODLANDS MALL

The first ever Silver Jeans Co. “Loft” concept store opens at The Woodlands Mall this Saturday. Michael Silver, founder of the Canadian-based jeans brand, will be on hand at 12 pm. Saturday to great customers and Men’s Health Magazine is hosting an opening party 2-4 p.m. with microbrews, snacks, a DJ and gift bags with purchase. From 4 to 8 p.m., the store is hosting a social-media hour with a chance to win a $100 shopping spree and take snaps in the on-site photo booth.

The big prize: Guests who line up at the loft prior to 11:45 a.m. can enter to win a pair of jeans a month for an entire year.

Silver Jeans Co. Loft is located at the The Woodlands Mall, 1201 Lake Woodlands Drive, Suite #1180, 832-707-1116. (It’s located across from the Apple store.)