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How to Personalize Content to Drive Customer Action

Marketers understand the value of communicating with customers on a personal level. Offering targeted content can build loyalty, increase engagement and drive action. Creating inspiring experiences can be the difference between winning or losing marketing share.

It is important to use data to implement personalization on your site. Leveraging Drupal as an integration hub and using Salesforce.com as a data respository for capturing user activity can fuel a marketer’s ability to deliver a unique experience. OHO, an Acquia partner, will demonstrate how the Romney for President campaign used this approach to connect with their audience and ultimately raise donations over $200 million.