As our Spring 2015 group of students finish up their digital resumes and portfolios (in about one week), I realize my failure to share the last group on this site. They were previously posted to PRProspects.me. I will share our latest group of final projects soon. Here they are! Our Fall 2014 Auburn University PR studenet digital resumes and portfolios, also referred to as

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time. They’re right. We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue. AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

A sidebar: Today, phrases like content marketing & brand journalism are all the rage. People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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Welcome. I'm Robert French. Blogs are part information and part opinion. This blog seeks to share information about what we are doing in public relations higher education classes to prepare students for the ever changing world of communication. The opinion comes in when I share why I think it is important. Sometimes I'll also write about current topics in public relations. The opinions are my own and do not represent those of my employers.