Sony a900 leaked in Danish magazine: Is it a leak if it's in a Danish magazine?

It’s kind of hard to figure out what’s a leak anymore. With PR companies essentially failing to enforce embargoes and paranoid manufacturers trying to keep their precious out of your hands while simultaneously publishing something like the a900 in a magazine staffed by poorly-paid Danish print journalists who have no qualms about publishing the heck out of something just to get a scoop, we are clearly entering a world where “leaks” don’t exist, replaced instead by “Oh crap! Why is that out?” moments.

Ahem. Anyway, some Danish magazine printed a Sony a900 ad in full. The camera shouldn’t have appeared until September 10 but, unfortunately, here’s the a900 in all its glory.

The new a900 has arrived. A new height in the “a” revolution is now within reach. Engineered with the exclusive 24.6 Mega Pixel Full Frame Exmor CMOS sensor, an industry breakthrough from Sony, this powerhouse integrates only the best imaging technologies from the world’s leading image sensor manufacturer. A work of art for the truly discerning individual.