Natti Shiner, front woman of the Brighton-based 5 piece FICKLE FRIENDS, makes no excuses about the fact that she second-guesses both her and other people’s capacity to feel emotion. “As quite a cynical person I’m often very quick to question both my own and other people’s capacity to feel…emotion…anything and that’s what ‘Cry Baby’ is about really,” she admits. “I watched the John Waters film on New Year’s Day with someone I’d just started hanging out with and the title ‘Cry Baby’ definitely triggered something in me.”

The track’s new video, which premiered today on Nylon, is an artistic extension of those prompted feelings.

“Both the song and video are inspired by the Waters film…aesthetically and musically,” Shiner explains. “It’s pretty cynical and I wanted to create a video that reflected that and the dark twisted and almost uncomfortable elements seen in the Cry Baby film.”

“Cry Baby” originally premiered on Stereogum and Huw Stephens’ BBC Radio 1 show. The song, which was recorded in LA earlier this year with producer Mike Crossey (Foals, The 1975), and supports Fickle Friends’ incandescent indie-pop as a refreshing, summer-ready release. Paste Magazine praised the track as “filled with fun synth beats, bitchin’ bass, catchy lyrics and dazzling vocals,” while Stereogum called it “a bouncy, infectious jam with super groovy bass, playful synth stutters, and slapping drums.”

PRESS HEREto purchase “Cry Baby,” which is out on B3SCI Records in the US, and PRESS HEREto preorder the limited edition pink vinyl 7′ of the single.

Fickle Friends, Natti Shiner [vocals/synth], Chris Hall [guitar], Jack Wilson [keys], Harry Herrington [bass] and Sam Morris [drums], have spent the past two years playing over 53 festivals around the UK and Europe, honing their live set and accumulating a dedicated following along the way, and have sold out five headline shows in London. Fickle Friends will be playing Together the People, Festival No. 6, and Pitchfork Festival Paris and more this year and tickets are on sale now for their largest headline show to date at London’s Heaven on December 1st.