Process

Define

We start by fully understanding what we want to do by listening to what our clients’ need. Uncover the essential purpose of the project by asking “something” what it wants to be and discovering how that relates to what we want or need it to be. Information is then collected, reviewed, and examined. We develop connections between one piece of information and another to help us understand the relationship between bodies of information.

Organize

Information is arranged to uncover the table of contents that acts as a roadmap to understanding. This is what gives us a sense of the whole. It enables us to gauge direction with existing ideas and to help us stay within specific design criteria.