BubbleStream

Kenneth Bator

The Formula for Business Success = B + C + S

Synopsis

How do you create that unique experience for your business that keeps customers coming back? Isn’t there some step-by-step guide that will just lead you through the process? Companies that have created, and continually offer, exceptional experiences for their customers understand that it takes the complete alignment of the Brand, Culture, and Strategy. Some apply these success principles consciously while others do it instinctually. Through business success stories, some clever analogies, and a few tales about situations that didn’t go that well, The Formula for Business Success = B + C + S provides the framework to build a great organization. Create your unique B + C + S alignment by building the proper image for your current and prospective customers, developing an experience for and through your employees, and implementing tactics that drive more of the right business to your business.

Author Biography

Kenneth Bator helps organizations create environments where employees actually want to come to work and customers want to keep coming back.
As an expert in brand concept, culture building and strategic planning, Ken has helped hundreds of organizations since 2001. In addition to his career of working with CEOs, CFOs and COOs, he has also served as an executive of three different financial institutions throughout the country and has assisted many small- to medium-sized businesses to reach new levels of effectiveness.
Ken is also a co-founder of the Police Officers’ Credit Union Association and author of The Formula for Business Success = B + C + S, The Pocket Guide to Strategic Planning: The 90-Day Quick Fix for the Business Owner or Manager and The Strategic Planning Workbook and Guide for Financial Institutions. His articles have appeared in many trade publications including Lifestyle Entrepreneur Magazine, CU Business Magazine, The Credit Union Journal and ABA Bank Marketing. Born and raised in Chicago, he earned a Bachelor of Science in Finance and an MBA in Entrepreneurship from DePaul University as well as a Certificate in Integrated Marketing from the University of Chicago.

Author Insight

How do You Adapt?

It's a different world today. Stephen Covey talked about it in The 8th Habit when he spoke of the Knowledge Worker Age. Jim Collins and Morten Hansen stated that we will most likely live the rest of lives in world of chaos and uncertainty. Simply put, as I state in my book, it's a new ballgame...pun intended given the start of baseball season. But the big question is how do you and will you continually adapt to the new ballgame in business today?

Book Excerpt

The Formula for Business Success = B + C + S

I understand what many of the recent college graduates are going through. I

also understand the struggles many business professionals around my age are dealing with. My

primary desire is that the material in this book will help my fellow Generation-X colleagues and

the Millennials who are our future.

With the exception of a short “economic-boom” period in the mid to late 90’s, we can argue that

it’s been a tougher road than in past generations. At the very least, the last two decades plus have

been a different ballgame, a new normal, a more complex landscape, or whatever you’d like to

call it. My goal is to embrace the need to continually adapt and help others to embrace it as well.