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Visual Lure was recently contracted to design a new logo for Bloom Spa & Laser, a Dallas Fort Worth spa and laser treatment facility. Bloom had another design firm work on their logo, but they were unhappy with the results, and hired us to redesign it. They wanted to see an option with an ornate border and feminine script, and one with a tulip creating the letter “L” in Bloom. Below are are the options we provided them, plus an additional one we came up with. Check back soon to see which logo design they select.

Visual Lure was recently contracted to design a new logo for Saul Padua, a very talented destination wedding photographer from Puerto Rico. Below are the initial logo design options we provided. Check back soon to see the final logo design, and in the meantime, check out Saul’s website at www.saulpadua.com.

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people. We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level. And 2) to offer his class and others a limited time special on logo design and branding. For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer. His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage. Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun. You can see the t-shirts we designed below.

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

We’ve been so busy designing world class logos, design savvy, user friendly, search engine optimized websites, award winning packaging designs and more, that we almost forgot we’ve officially been in business for 10 years (freelancing even longer, since the mid 90’s). We would like to thank all our customers, past and present, for the support and partnerships we’ve built. We couldn’t have done it without you. We look forward to many more years to come.