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Making customers happy is the key to an entrepreneur's single most important job--identifying, finding, and keeping customers, says the founder of one of the country's premier direct-mail businesses. Company owners must devise a system for maintaining rapport with buyers even as the business grows, the author advises. Included are suggestions for doing so, such as selecting the right products for the right customers and offering money-back guarantees.

When you run the biggest golf resort in the world and you bring a weak game, you play. Early and often, night and day. That's what Ken Chu did when he became vice-chairman of Mission Hills Group. The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.

The author, a distinguished global expert on negotiations, argues the Knowledge Revolution makes it especially easier for both sides of a negotiation to gain. With this Revolution comes a revolution in decision making and dispute resolution, leading to networks of negotiation.

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

President Obama bet his legacy and the nation on the creativity, energy and drive of the American people. His entire persona is that of a man bent on creating a better future, placing the long and short bets that will insure the US remains the most vital and creative nation in the history of the world. His faith in American ingenuity and the abilities of the people to innovate and create fill every speech he makes. In particular four areas are the focus of his belief that Americans can lead the world into a brighter tomorrow; clean energy, communications, medicinal technology and space development.

Be it encouraging the development of a US clean energy industry, supporting our amazing internet and communications entrepreneurs, developing new ways to save lives and make Americans healthier at lower cost, or catalyzing a vital new commercial space industry to follow in NASA's footsteps and open the frontier to the people, in each of these areas the president is pursuing initiatives that are transformative.

Even an experienced serial entrepreneur can run into glitches when he starts a company dependent on complex software. Sales soared right away at this online computer business, leaving suppliers and customer-service staffers struggling to keep up. The solution--sell the business and start up another one with even more innovative technology--could only have worked in a virtual operation unburdened by infrastructure.

A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >

Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.Go to FastTrac >

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