The evolving dietary habits of consumers have paved the way for innovations in the food and beverages market. Customers of today have become accustomed to busy lifestyles and fast food habits, which are eventually taking a toll on their health and nutritional intake. The growing concern over depleting health and nutritional intake have forced consumers […]

The evolving dietary habits of consumers have paved the way for innovations in the food and beverages market. Customers of today have become accustomed to busy lifestyles and fast food habits, which are eventually taking a toll on their health and nutritional intake. The growing concern over depleting health and nutritional intake have forced consumers to look for healthy alternatives. This paradigm shift in eating habits has brought organic food and healthy beverages to the spotlight – giving the organic market a skyrocketing boost in the recent years. Many of the customers prefer to have healthy beverages compared to organic food because it facilitates intake on-the-go and a much easier option of healthy intake for many whose taste buds don’t get along with organic food. Here are the three reasons why the organic market for beverages have marked a strong foothold in the food and beverages industry:

Customer’s Thirst for Nutrition

Healthy beverages are at the apex of convenience to suit the modern living habits of consumers. These drinks are trending in the organic market because of the convenience, affordability, and efficacy that it provides the customers. Also, increasing awareness of health and physical wellness has prompted consumers to flock towards healthy beverages that are available in the organic market to replace unhealthy snacking and food products.

Less Sugar, More Water

The increasing need for being hydrated, especially during summers and extreme humidity, are driving the organic market for beverages. Other benefits of optimum intake of liquid such as clear and glowing skin and good metabolism are driving the popularity of water and other organic liquid over cola and soda that have excessive sugar content. The gradual rise in the number of health conscious customers has increased the demand for innovative organic drinks and flavoured water among the products in the organic market.

Artificial Colors – A Big ‘NO’

Today, food and beverages are judged based on how appealing it looks to the customers. Artificial coloring is used in various food and beverages to make them look attractive and drool-worthy. However, many recent study and awareness programs have pointed out that these food & beverages coloring are harmful to the body and can cause deadly diseases like cancer in the long run. This has made customers shift from using colored beverages to clean beverages available in the organic market, which is devoid of any artificial coloring.