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Niki McMorrough is the CEO & Creative Director of Made by Niki. She trained in BA Hons Contour Fashion (Lingerie Design) at De Montfort University in order to launch her own lingerie brand. She also has a degree in European Studies and a 10 year award-winning career in consumer marketing and journalism.

Niki formerly worked as Head of Marketing for Ministry of Sound and then Acting Marketing Director for Cartoon Network. She travelled and wrote cover stories for Sunday Telegraph Travel, but Niki had another dream.

Using her spare time to research and take courses in fashion and lingerie, she eventually gave up a Disney job in Sydney to move to the English countryside and make `Made by Niki' happen.

Made by Niki is Britain's Luxury Lingerie & Bodywear Brand. Each Made by Niki collection brings you the world's most covetable pieces, created by a skilled team in the heart of the English countryside.

Loved by real women, rock stars and supermodels all over the world, Made by Niki's passion is to create impossibly gorgeous lingerie for you to cherish and adore, helping you to unleash your inner beauty upon an unsuspecting world.