The other side

A campaign event to improve the public image of Hell’s Angels (an outlawed motorcycle club) through a physical and digital platform where the Hell's Angels members and the public interact and share the other side of their stories.

The campaign creates several settings to spread its message. First, an outdoor photo exhibition that captures the life of the members through imagery and interviews. Second, a website where the interviews are published and a Q/A forum where the public can join a conversation with the Hell’s Angels members.