Bryan Goldberg

In 2007, when I launched my first website, our comment section was central to the product. We scrutinized every detail of it. We incessantly debated the interactions — should we allow ‘up’ and ‘down’ votes? — and considered “comments per article” to be a major KPI.

Last month, I wrote about media companies that receive most — if not all — of their traffic from Facebook. These websites, which specialize in “viral traffic” and “highly-shareable” stories, have seen monster growth in a short span of time. In that article, I highlighted some of the major risks and potential challenges in this high-stakes game.