Macy's expands Shopkick services

July 18, 2012

PALO ALTO, Calif. — Macy's has launched a national rollout of Shopkick's location-based rewards application. Customers can now earn rewards, in shopkick’s cross-retail currency of “kicks”, just for walking in to more than 800 Macy’s stores nationwide, and instantly receive exciting exclusive deals and offers.

The entire rollout was made possible through a first-time execution with Mood Media Corp., a leading in-store media solutions provider. Through its existing Mood Media audio system, Macy’s was able to instantly activate the patent-pending “shopkick Signal,” allowing shopkick users nationwide to start receiving rewards and offers.

“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”

The national expansion brings shopkick from five regions during Macy’s initial launch in 2010 to the full footprint of more than 800, adding more than 50 new markets to the program.

“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, chief revenue officer for Shopkick. “Macy’s was among the first to truly embrace mobile as the future, and its rapid expansion of shopkick will no doubt have a positive impact for all partner retailers, because where there’s a Macy’s, there are shoppers.”

The Shopkick app works by detecting a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s smartphone handset. Because the store is focused on rewarding actual visitors, it then delivers “kicks” via the app, which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to charities and more.

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