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PUBLIC RELATIONS: Rana Reeves is a cultural PR expert who founded John Doe Communications in 2009, which is currently working across a client list including: PlayStation, Vauxhall Motors, Pernod Ricard (ABSOLUT vodka, Chivas Regal & Ballantine’s), O2 and adidas Originals. John Doe has won and been nominated for the numerous awards including, in 2012:
PR Week Award Winner – Consultancy of the Year
Shortlisted Marketing PR Agency of the Year
PRCA Award Finalist — Consultancy of the Year, Consumer Award, Automotive Award
EMEA SABRE Winner – Digital Content
EMEA SABRE Finalist — Consumer Marketing, Entertainment & Marketing to a Specialist Audience: Men
Click here for more on John Doe and Rana

Adele Minchin joined Penguin in 2000 as Publicity Officer for Puffin and is now Publicity Director for Penguin Children’s Books overseeing the overall publicity strategy for each of the children’s imprints in the division including Puffin, Ladybird , Frederick Warne and Media and Entertainment. She began her PR career volunteering in the press office of Campaign Against the Arms Trade before taking up a Press Officer role at feminist publishing house The Women’s Press. Follow Adele on Twitter.

Rana Reeves of John Doe Communications provides some extra tips on How To Make It in PR