Your great content will be less effective if you don’t tell people about it. @katemorris

Real PR is the only “link building” of today. @katemorris

PR budgets were revised upwards by a net balance of 3.4 per cent of clients – the highest figure over the past three quarters since PR has been specifically broken out in the IPA’s quarterly report. … The internet continues to be treated as a priority by clients, with a net 17.4 per cent revising up their budgets. 11 July 2013 by Lynsey Barber, PR Week http://www.prweek.com/article/1190283/outlook-pr-spend-brightens-according-bellwether-survey @katemorris

http://blogs.forrester.com/anthony_mullen/13-11-01-move_beyond_awareness_with_interactive_video Our advertising forecast shows that online video for marketing is big business and is only going to get bigger. In Europe, the CAGR (compound annual growth rate) for total ad spend from 2013 to 2018 is 2.19%, but for online video ad spend, it is a staggering 18.83%. The US shows a similar (albeit smaller) skew, with total ad spend CAGR of 4.49% and video at 22.39%. Anthony Mullen, Forrester Research @katemorris

http://www.internetretailer.com/2014/01/27/2014-e-retail-will-be-more-mobile-and-more-global Indeed, on Black Friday, or the day after Thanksgiving, which is considered by many to be the unofficial kick-off to the holiday shopping season, one in five web purchases were made with a mobile device, according to web measurement firm comScore Inc. The following Monday, Cyber Monday, 17% of online purchases were made with a tablet or smartphone, comScore says. Katie Evans, Internet Retailer @katemorris

Don’t do a mobile site. Do a responsive site. @katemorris

Local: All About Reviews @katemorris

Use of Reviews http://www.brightlocal.com/wp-content/uploads/2013/06/Local-Consuner-Review-Survey-20131.pdf @katemorris

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