Roto-Rooter pimps out a toilet to spruce up its youth image

We weren't aware Roto-Rooter was so set on capturing that key 20-somethings male market of toilet users, but it looks they've really put some though into this pimped out toilet of theirs. Roto-Rooter, which spends more than $30 million a year on yellow page ads, decided to throw a good bit of that cash into this thing, and managed to toss in a HDTV, iPod with dock, TiVo, Xbox 360, DVD player, laptop, bullhorn, bike pedals (we've been looking for a good bathroom set for a while now), beer tap and fridge with this john of theirs. Even the crapper is ultra fancy: it's a Kohler with a super-strength 1.4 gallon flush. The icing on the cake is an On-Star-esque button for emergency Roto-Rooter calls. "I think you're not gonna see your man for a long time if he wins this thing." Ain't it the truth. The contest on Roto's website begins on the 24th of this month.