Snapchatnowletsyouswipetodiscoverstoriesfrompopularbrands

Snapchat has just introduced a new feature that presents content from a number of popular brands.

The essence of the new feature, called Discover, is in line with what it has been rumored to be since as far back as August last year: It lets users check out daily editions of publications right within Snapchat.

But with Discover, the Snapchat team begs to differ from the likes of Flipboard and Facebook’s Paper in that it counts “on editors and artists, not clicks and shares, to determine what’s important.”

These editors and artists come from the news and entertainment companies that participate in Discover, including newspapers, magazines, and television networks. They present “snaps” that mix photos, videos, text, and, of course, ads. And true to Snapchat’s signature ephemeral nature, every edition in Discover is refreshed after 24 hours.

To discover Discover, just swipe left on the Stories section of Snapchat, tap to open an edition, swipe left to browse snaps, and swipe up on a snap for more. Here’s a demo video: