Your clients and customers demand more than goods and services. They want to know you care about them. They want to know you understand the world they live in.

We’re creating a more social world . Take the opportunity to use online social sites like Google+, Facebook and Twitter to connect. Use the platforms to share your knowledge and expertise by offering them helpful advice. Ask them what they’d like to know about from you. Start building trust. Engage with them regularly, listen to their needs, respond and let them know you care by adapting your business to their feedback. Create clear lines of communication.