Harmony-Hunting Lego Brings Esoteric Message to the Dutch

A giant Lego named Ego Leonard washed ashore on a Dutch beach in early August. According to his accompanying website, he's left his world of fortune-hunters and people drunk with power to find one full of happiness, devoid of rules and limits.

MarketingVox reports that Leonard first appeared at an MTV event. Vox also ruminates on the motives behind Ego Leonard, but according to Martijn at Fresh Creation, Ego is the project of a Dutch artist.

For some reason beyond us, the giant doll has generated a lot of buzz. Maybe it's because he's so good with the ladies.