Sam Hopkins joined Dartmouth Athletics in 2005 and moved into the role of Associate Athletic Director for External Relations in the fall of 2010, in 2015 he was named Senior Associate Athletic Director. As head of external relations, he directs the department's stewardship of athletic alumni in support of annual giving programs. Hopkins also manages the department's corporate sponsorship program and oversees the marketing and promotions area.

Hopkins arrived as Assistant Athletic Director for Marketing and Promotions and was elevated to Associate AD in 2008. He is Dartmouth's first-ever Associate AD for External Relations and is a member of the department's senior leadership team.

Hopkins started his career in the corporate sector before serving the Richmond Speed arena football team as director of marketing. Prior to his arrival in Hanover, he worked in the athletic marketing department at Brown University.

A native of Pownal, Vermont, Hopkins graduated from Connecticut College in 1998, then went on to earn his master’s degree in sports leadership from Virginia Commonwealth University in 2002.