We came up with ‘Adventure Time’ – a reminder to over 50 year olds that it’s never time to stop exploring, especially when you've got the right travel insurance. The campaign was executed using three different different pieces of creative to reach out to both new and existing audiences via Facebook.

Our Adventure Time video shares the story of Cheryl and her 1970s holiday that has inspired her ongoing passion for travel. We then supported the campaign with a blog post that gave ‘tips for planning a holiday off the beaten track’. Lastly, a direct-response Facebook carousel highlighting Apia Travel Insurance proof points was created to reach users.