You know that the best way to reach your audience on Facebook is through video. You’ve probably heard the statistics, like the one that says that by 2020, 80% of all internet traffic will be video. Video is huge, but the question is: How do you constantly come up with new, engaging content?

This is a challenge that many brands are encountering on Facebook. With feeds that are already cluttered and the addition of Facebook’s new algorithms for prioritizing content, coming up with ideas for videos your audience wants to watch is more difficult than ever.

Or is it?

Generating new and engaging Facebook video ideas isn’t the monstrous endeavor that it might seem. When you feel like you’ve hit a brick wall in creativity, refocus and try one of these tips for generating great video content ideas.

If You’re Talking To Everyone, You’re Talking To No One

This first tip isn’t so much about what you need to be doing, but instead what you should avoid when generating ideas for your Facebook videos. When you’re feeling stuck, it’s easy to think a broad reach is best, but that isn’t going to get results.

When you’re looking for your next killer video idea, make it super targeted. If you have a large audience, a video that attempts to appeal to all will often fall flat. Instead, use this opportunity to segment your audience and develop several new video ideas to reach all of them at different points.

For example, despite being a smaller business, Organic Daily Post doesn't try to reach an audience outside of its core followers — natural and organic remedy lovers. It's the same approach a much larger business like Houzz — a home decor and design business — takes in marketing, focusing on how-to videos for the do-it-yourself corner of the market.