The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.