Babyshop and Emirates Co-op ink strategic tie-up

May 31, 2014 2:31 pm

Babyshop has announced a strategic partnership with Dubai-based co-operative retailer, Emirates Co-op as part of aggressive expansion plans in the UAE. The tie up has translated into the opening of the brand’s 41st outlet in the country. The 6,500 sq ft store at Hatta broadens Babyshop’s presence in remote communities of the UAE that have a vital need for quality products at reasonable prices.

The opening of the latest store follows the launch of Babyshop’s 200th outlet in the MENA region in Jordan earlier this month and houses the concept’s extensive range of quality children’s essentials. In addition, with the view to expanding its portfolio to cater to mothers-to-be, the store also retails Babyshop’s recently launched maternity collection.

Ruban Shanmugarajah, General Manager, Babyshop, said, “We recognise that accessibility often becomes the determining factor for customers and have strategically taken the decision to reach out to relatively more remote areas in the UAE. By extending our offerings to these communities, we seek to widen our client base and better understand customer expectations, particularly in areas where they are most needed.”

Launched in the presence of Hilal Hamden Khalfan Al Badwawy, Captain of Hatta Police HQ, Farid Al Shamandi, General Manager of Emirates Co-op, and Ruban Shanmugarajah, General Manager, Babyshop, the outlet is located in the town centre, opposite the iconic Hatta Fort Hotel.

Farid Al Shamandi of Emirates Co-op, said, “Emirates Co-op is pleased to partner with a brand leader like Babyshop, which offers customers real value for money. Babyshop’s decision to reach out to far-flung communities in the country is in perfect alignment with our vision at Emirates Co-op to provide quality products and services to all our customers within the UAE, regardless of their location.”

Babyshop’s CSR efforts formed an integral part of the launch, with the brand announcing its partnership with Hatta Hospital to offer a free car seat to the first 50 babies born post the opening, as part of its ‘Child Safety First’ initiative. The opening day’s celebrations included a fun carnival to regale Babyshop’s young customers. In addition, customers present at the opening enjoyed a discount of 25% on all products in store.

Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive selection of products to suit their varied needs. The company complies with the highest quality standards to ensure that its products are child-safe.

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