Tabs

26 August 2012

Some brands, Pilot among them, might be approaching the ink business as if ink were perfume. And in fact, ink and perfume are not that different—both are easy-to-make consumables, yet so flexible in the final outcome, in color or fragrance, as to allow wildly creative names and displays. The basic difference, though, is that cosmetics sell seduction and sexual appeal, and inks have not yet reached that far.

There is another difference: inks need of a tool to be used—the pen. Then, pen brands came with this fundamental lie: only our inks are good for our pens. With other inks our pens might not work; with other inks the guarantee will be void; with other inks the pen will break; with other inks…

"Joker ink for fountain pens Joker".

Even the mostly unknown brand Joker tried this trick, which is frankly strange. Not many Joker pens can we see in the hands of users and collectors. Therefore, the market for its inks –"Joker ink for fountain pens Joker"– might have been quite limited.

Anyway, we know now this is an old lie in the hands of pen companies. But pen novices still ask about it on pen fora.