Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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The Anatomy of an Email Newsletter

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The newsletter is probably one of the most common email
layouts used. In the 1700’s, many paper newsletters had great success but then died
down a bit in the 1800’s, when most businesses began advertising in newspapers.
By the early 1900’s newsletters were back and bigger than ever. Apparently,
businesses and industries needed specialized information badly and newsletters were
what worked best. The first paper newsletter to pop up during the 1900’s was
Babson's Report, an investment advisory newsletter.

Many years later email came into the picture. With mobile
devices on the rise, the majority of people now have email at their fingertips.
That being said, when planning your email newsletter you need to ensure your
provide content that your readers will want to read and look forward to
receiving each and every month.

We've taken a look at some of the most successful
newsletters and determined the key elements that you should be including in your
company newsletter. Take a look:

Branding

This is a
given. Always include your brand in your emails. Your readers need to know
where their newsletter is coming from and it helps you build a healthy
relationship with your subscribers. Keep your logo or slogan at the top of your
email so your reader sees it as soon as they open your email.

Headlines

Readers tend
to scan their emails these days, so ensuring that you have a catchy headline
will determine if subscribers will continue to read your email or just hit
delete. You need to lower that chance by creating a fun, eye-catching headline
that will keep them interested.

Links

It’s
recommended practice that you should not include a full article in your email, but
rather, always leave a little snippet and then push readers to go to your
website for more. You spend so much time and effort into creating your website
and looking for new ways to convert leads — why not nudge customers and
prospects to your site to encourage them to look around and possibly purchase?

Content

If you want your opens and clicks to spike, then you have to
provide your readers with information that they will be excited to see in their
inbox. Offer them something that will benefit them such as a sale, special
offer or top tips article.

Call to Action (CTA)

You’re emailing your readers in hopes they will do something for you.
Your email campaign is the perfect place for you to ask them to take action.
It's important to make your CTAs bold and eye catching. Most people like to use
buttons or images; it’s much more effective than a bunch of small text which is
especially difficult to read on mobile devices.

Footer

The footer
should include your contact information and your physical address. That way if
your subscribers want to contact you, they have all your information (literally)
at their feet.

Social Links

With social media
all over the place this year, why not throw in little icons and push people to
go to your social channels OR even have share buttons which will enable them to
share your newsletters on their social pages. It’s a great way to spread the word about your
company and a nice way to grow your contact list.

Unsubscribe Links

Unsubscribe
links are very important and MUST to be included in every single email you
send. You need to ensure you have a way for your readers to opt out at any
time. Usually these links appear at the very bottom of the email and many email
providers will include it for you.