Lesson 3: Making the magic happen Copy that achieves sticky status tends to exhibit certain qualities. These have been understood–with varying degrees of clarity and with changing emphasis–for many years. For our purpose a “sticky line” is any headline, slogan, tag line, and so on that lodges in its audience’s brains and refuses to budge. Sticky…

Read Me. Ok. I picked the book Read Me. 10 Lessons for Writing Great Copy off the shelf because I couldn’t resist the title. I bought it because I couldn’t resist the style. Scanning the Introduction I found this gem: Because these lessons are pretty modular you can read them in any order without suffering undue psychological…

Five Sentence Fiction is a weekly blog link-up based on a word prompt. The Challenge – write a complete story in five sentences. There is no word count limit, or any restriction on sentence length (proper grammar notwithstanding). This challenge is hosted weekly by Lillie McFerrin. The word for this week is Darkness. ***** The tour was coming to an end. I…

Five Sentence Fiction is a weekly blog link-up based on a word prompt. The Challenge – write a complete story in five sentences. There is no word count limit, or any restriction on sentence length (proper grammar notwithstanding). This challenge is hosted weekly by Lillie McFerrin. The word for this week is Waiting. ***** Dreams Deferred The lingering stench was the…

Five Sentence Fiction is a weekly blog link-up based on a word prompt. The Challenge – write a complete story in five sentences. There is no word count limit, or any restriction on sentence length (proper grammar notwithstanding). This challenge is hosted weekly by Lillie McFerrin. The word of this week is Maps. ***** There are miles where corn stalks…

Five Sentence Fiction is a weekly blog link-up based on a word prompt. The Challenge – write a complete story in five sentences. There is no word count limit, or any restriction on sentence length (proper grammar notwithstanding). This challenge is hosted weekly by Lillie McFerrin. The word of this week is Luminous. ***** Once deemed the brightest beacon of talent in…

Five Sentence Fiction is a weekly blog link-up based on a word prompt. The Challenge – write a complete story in five sentences. There is no word count limit, or any restriction on sentence length (proper grammar notwithstanding). This challenge is hosted weekly by Lillie McFerrin. The word of this week is Secure. Definitions: a – confident in opinion or expectation: having…