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Hyderabad: Regular promotions via print, broadcast, radio and online medium are necessary, but Telugu director Madhura Sreedhar, who is busy with the publicity activities of his upcoming movie Back Bench Student (BBS), feels it is also very important to devise a personalised promotional strategy akin to the storyline of every film.

In an interview with IANS, Madhura Sreedhar said, "I believe it's very important to have a personalised promotional strategy for every film. For my Telugu film Backbench Student, my lead cast sat on backbenches and attended lectures in an Engineering college in Hyderabad. Since the story is about an Engineering college student, I believed this type of promotions were necessary."

Back Bench Student, which is releasing this Friday, features Mahat Raghavendra, Piaa Bajpai and Archana Kavi in the leads. Madhura Sreedhar added, "Since most students in college like to consider themselves as backbenchers, I could see them connect with my team when they sat alongside them in the classroom."

The film revolves around the protagonist, who despite being a failure in college, succeeds in life. The story attempts to harp on the importance of nurturing one's talent, which people seldom believe in. Shot predominantly in Hyderabad and Vizag, the movie was completed in about 50 days. Finding the apt cast was Sreedhar's biggest challenge.

Back Bench Student is produced by MVK Reddy and has music by Sunil Kashyap. Madhura Sreedhar further said, "I'm known for making films with relatively new cast because of my budget constraints. I spent a lot of time searching for the apt cast for the film until I found Mahat, while Piaa and Archana were chosen subsequently."

However, Madhura Sreedhar will begin work on Telugu remake of Vicky Donor after the release of Back Bench Student. This remake has been tentatively titled Dana Karna, which is expected to hit the floor in April.