Carlsberg Brewery Promotes EPL Deal By Rolling Out Data-Powered Football Fan Site

Carlsberg brewery "has launched a live data-powered fan site and ticket giveaway to promote its sponsorship deal" with the Premier League, according to Gemma Charles of MARKETING MAGAZINE. Embarking on its first season as official beer of the top-flight football league, the lager brand "unveiled timetotakeyourseats.co.uk at the start of the new season." Created by The Marketing Store, the site "is powered by live real-time data and allows users to monitor which games and teams are proving the most popular with fans." The website "is the key component of a campaign devised by The Marketing Store called 'Time To Take Your Seats.'" Running for 10 weeks, the campaign "will span point of sale in on and off-trade venues and national print." LED perimeter advertising "is also planned for selected matches" (MARKETING MAGAZINE, 8/20).