Campaign Brief Asiahttp://www.campaignbriefasia.com/
enCopyright 2017Fri, 18 Aug 2017 12:14:51 +0800http://www.sixapart.com/movabletype/http://www.rssboard.org/rss-specificationHavas Media KL launches The Lens decoding the way Malaysian Millennials think, feel and actHavas Media KL has launched the first edition of its brand new book series: The Lens. A publication engineered to be a catalyst for insights and value, The Lens will become a Havas Media annual book featuring some of the most meaningful and cutting edge studies to benefit partners and clients and the industry at large.

In its first edition of The Lens, Havas Media KL offered a deep dive into the hearts and minds of the Malaysian Millennials. This Malaysian study was part of a larger Asia Pacific effort of Havas Media Group to study and understand each country's Millenials in their own environment in a deeper and more meaningful way.]]>http://www.campaignbriefasia.com/2017/08/havas-media-kl-launches-the-le.html
http://www.campaignbriefasia.com/2017/08/havas-media-kl-launches-the-le.htmlFri, 18 Aug 2017 12:14:51 +0800McDonald's India and DDB Mudra Group encourage movie goers to 'Stand Up' for their differences via an experiential activationReaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald's did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style.

McDonald's partnered with DDB Mudra Group for an innovative, experiential campaign to bring this message alive among a captive audience base.

VIEW THE ACTIVATION VIDEO]]>http://www.campaignbriefasia.com/2017/08/mcdonalds-india-and-ddb-mudra.html
http://www.campaignbriefasia.com/2017/08/mcdonalds-india-and-ddb-mudra.htmlFri, 18 Aug 2017 10:50:25 +0800BLK J Singapore strengthens creative and planning teams with five new appointmentsSingapore-based independent agency, BLK J has made five new hires to service its growing list of clients.

Qiu Jing and Luke Somasundram join as Art Director and Copywriter respectively from Publicis Singapore. They have also had stints at Ogilvy and BBDO. The brands they have worked on include Tiger Beer, Guinness, Mercedes-Benz and Scoot. The duo are winners of the Best of Show at the Creative Circle Awards 2015.]]>http://www.campaignbriefasia.com/2017/08/blk-j-singapore-strengthens-cr.html
http://www.campaignbriefasia.com/2017/08/blk-j-singapore-strengthens-cr.htmlFri, 18 Aug 2017 10:42:47 +0800UTokyo Nursing demonstrates their talents using a zombie in this fiction film via Dentsu TokyoThis film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. Dentsu Tokyo created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.

VIEW THE FILM]]>http://www.campaignbriefasia.com/2017/08/dentsu-creates-a-fictional-fil.html
http://www.campaignbriefasia.com/2017/08/dentsu-creates-a-fictional-fil.htmlFri, 18 Aug 2017 10:18:13 +0800Creativeland Asia creates a fresh take on Vande Mataram for the One India FoundationTo mark the 70th Independence Day of India, One India Foundation Centre for Design & Innovation created a powerful and moving song called Vande Mataram - a prayer for the nation. Conceptualised by Creativeland Asia and composed by the legendary advertising jingle maker Rupert Fernandes, the lyrics have been penned by noted lyricist Amitabh Bhattacharya through powerful verses.

VIEW THE VIDEO]]>http://www.campaignbriefasia.com/2017/08/creativeland-asia-creates-a-fr.html
http://www.campaignbriefasia.com/2017/08/creativeland-asia-creates-a-fr.htmlFri, 18 Aug 2017 10:01:48 +0800Leo Burnett India brings the premium coffee chain McCafé to life with a new digital campaignMcCafé, the innovative brand extension by McDonald's, has been ruling its patrons' hearts with handcrafted coffees since the concept was launched in 2013.

To bring the sheer range of the McCafé premium offerings to life, McDonald's India has rolled out a thematic, digital-led campaign 'There's A McCafé For That'. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there's always McCafé for it. Need a break from shopping? Meeting a long lost friend? Celebrating a good exam result? Dealing with a break up? Sympathising with a friend who has broken up? Want to blow the first-ever paycheck? There's a McCafé for that, and more. The new campaign has been conceptualised and executed by Leo Burnett India.

VIEW THE SPOT]]>http://www.campaignbriefasia.com/2017/08/leo-burnett-india-brings-the-p.html
http://www.campaignbriefasia.com/2017/08/leo-burnett-india-brings-the-p.htmlFri, 18 Aug 2017 09:45:32 +0800Chris Kyme: Postcard from Hong KongChris Kyme continues his "Postcards
from..." series and this time he asks does Hong Kong have a problem?

Just recently, Spencer Wong, uber-guru of McCann & Spencer, published an article expressing concern about the demise of creativity in Hong Kong and how the city is at risk of losing its identity within the Mainland China bigger picture of huge budgets and sheer size and scale of brand campaigns.

He's got a point and it's something I touched on in my book 'Made in Hong Kong' whereby I did ask the question of various creative leaders - what's Hong Kong's future role? Which was answered rather neatly I thought, by Eddie Booth who was then Chairman of Leo Burnett Hong Kong. Eddie said "If China is the factory, whereby they turn out Fords by the thousands, Hong Kong should be the home of hand-crafted where we make the Bentleys."]]>http://www.campaignbriefasia.com/2017/08/chris-kyme-postcard-from-hong-11.html
http://www.campaignbriefasia.com/2017/08/chris-kyme-postcard-from-hong-11.htmltopThu, 17 Aug 2017 14:02:13 +0800TBWA\ Kuala Lumpur partners with the Cooler Lumpur Festival for the second consecutive yearThe Cooler Lumpur Festival, Kuala Lumpur's annual multi-disciplinary celebration of culture and ideas is once again partnering with TBWA\ Kuala Lumpur, while PopDigital will curate the event.

Now in its fifth year, the festival takes place on August 19 and 20th at the White Box, Publika. This year's theme; 'Notes from the Future' aims to capture the essence of KL providing an insight and understanding on how the country will shape itself in the years to come, especially with rapid changes the city undergoes each year.

VIEW THE SPOT]]>http://www.campaignbriefasia.com/2017/08/jwt-singapore-redefines-luxury.html
http://www.campaignbriefasia.com/2017/08/jwt-singapore-redefines-luxury.htmlThu, 17 Aug 2017 10:44:00 +0800Arcade creates a series of dioramas for Shiseido's Synchro Skin White Cushion CompactArcade takes a different approach using a series of dioramas for the launch of Shiseido's new Synchro Skin White Cushion Compact. The campaign will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

As women go about their daily activities, the needs of their skin changes. To keep their complexion healthy and bright, Shiseido's Synchro Skin White Cushion Compact is made with Advanced Sensing Technology that makes the compact adjust intuitively, accordingly to skin's needs and condition.

Arcade's solution to launch the product across the region is a series of real-life, relatable scenarios using 3D-rendered diorama figurines. Five scenarios bring the product story to life through digital film and lifestyle visuals. Each one highlights a product benefit in changing environments and during different times of the day.

VIEW THE SPOT]]>http://www.campaignbriefasia.com/2017/08/arcade-creates-a-series-of-dio.html
http://www.campaignbriefasia.com/2017/08/arcade-creates-a-series-of-dio.htmlThu, 17 Aug 2017 10:07:47 +0800PointNine Lintas appoints Asheesh Malhotra as executive director for GolinOpinion in MumbaiThe Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action, what catches the attention of the industry is news of adlanders looking out for greener pastures in other marketing disciplines or outsiders making a switch to test waters on the advertising side of business.

One such senior name that has parted ways with advertising to pursue a career shift is Asheesh Malhotra. He leaves his role as President at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra (pictured above right), who's spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency's social media centre-of-excellence, the Bridge.]]>http://www.campaignbriefasia.com/2017/08/pointnine-lintas-appoints-ashe.html
http://www.campaignbriefasia.com/2017/08/pointnine-lintas-appoints-ashe.htmlThu, 17 Aug 2017 09:44:32 +0800Keep in mobile touch with ad creative news: download the Campaign Brief App and/ or Bestadsontv.com App for iPhone or AndroidThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly
Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive
advertisements from bestadsontv.com, plus guest judge comments each week
by top international creatives.

Stay on top of the world's best
advertising creative from the world's hottest ad agencies and production
companies. Get the best of the week from the last 16 weeks (that's 96
best ads in each category). Judges comments also go back the last 16 weeks.

The
Bestads app is a great tool to keep up with the best commercials from
around the world, on your Apple or Android phone or tablet whenever you have a
spare minute, and wherever you are. You can share featured ads on
Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.
]]>http://www.campaignbriefasia.com/2017/08/keep-in-mobile-touch-with-ad-c-3.html
http://www.campaignbriefasia.com/2017/08/keep-in-mobile-touch-with-ad-c-3.htmlThu, 17 Aug 2017 09:44:10 +0800Facebook boosts creative offering in Australia and New Zealand region with four new hiresFacebook
continues to grow its Creative Shop with the announcement of four
significant senior hires to support the Australia and New Zealand business. The move brings an
increased level of skills and experience to the ANZ team. Andy Simpson
joins as Creative Shop lead. Simpson is joined by
two creative strategists, Dan Walton and Karen O'Leary, as well as Lara
Andrews who joins the Creative Shop team in the newly created role of
creative research lead. ]]>http://www.campaignbriefasia.com/2017/08/facebook-boosts-creative-offer.html
http://www.campaignbriefasia.com/2017/08/facebook-boosts-creative-offer.htmlThu, 17 Aug 2017 08:40:45 +0800Thailand's three judges on this year's Spikes Asia jury are all from independent agenciesAn interesting sub story to this week's announcement of the Spikes Asia 2017 juries is that for the first time all of Thailand's representatives on the jury are all from independent agencies.

"I am ready to be inspired from all the great jury inside the judging room, and excited to witness fresh ideas that can be a solution for human, create opportunity for the brand and come up with such an inspiring creativity that brings those lives." said Rojana.]]>http://www.campaignbriefasia.com/2017/08/thailand-new-wave-first-time-e.html
http://www.campaignbriefasia.com/2017/08/thailand-new-wave-first-time-e.htmlWed, 16 Aug 2017 13:31:48 +0800'This Bloody Line' short film marks the 70th anniversary of the partition of British IndiaToday is the 70th anniversary of the partition of British India, and the creation of India and Pakistan as two independent countries. To mark this momentous event, director Ram Madhvani and Equinox Films/Great Guns, showcase a short film for India Today that shines a light on Sir Cyril Radcliffe - the man responsible for drawing the dividing line that led to the largest mass migration in human history.

VIEW THE FILM]]>http://www.campaignbriefasia.com/2017/08/this-bloody-line-short-film-ma.html
http://www.campaignbriefasia.com/2017/08/this-bloody-line-short-film-ma.htmlWed, 16 Aug 2017 12:34:12 +0800Leo Burnett India appoints Saraswathi Laxman and Gaurav Dudeja as executive vice presidentsLeo Burnett India has strengthened the senior leadership in its North operations. The agency has appointed Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President - North, Leo Burnett India. Their last stint was as marketers; Laxmani comes in from ABP News where she was the Marketing Head, while Dudeja's last role was as the Head of Brand and Marketing at Fortis Healthcare.

Leo Burnett India has made these key hires at a time when the New Delhi operations are undergoing a strategic restructuring to leverage the strength of Publicis Groupe's Power of One strategy. Power of One offers real business solutions and drives growth through integration across all the offices in the Groupe's network. Operationally, the Delhi office will transition to a two-unit structure with Laxman and ç heading a unit each.]]>http://www.campaignbriefasia.com/2017/08/leo-burnett-india-appoints-sar.html
http://www.campaignbriefasia.com/2017/08/leo-burnett-india-appoints-sar.htmlWed, 16 Aug 2017 10:32:11 +0800Dominic Ng joins Vizeum China as chief executive officer based in their Shanghai officeDominic Ng has been appointed chief executive officer of Vizeum China.

A media veteran with nearly 30 years of experience in the communications industry, Ng's scope of work spans across strategic planning, agency management, key account management as well as business development in leading agencies including GroupM's MediaCom and MEC. Prior to joining Vizeum, Ng (pictured left) was Managing Partner of MediaCom China, overseeing the agency's business development, marketing communications, and key accounts like Nikon, SAIC-SKODA, P&G and Shell.

In his new role as CEO of Vizeum China, Ng will accelerate the agency's rapid growth and drive the continued development of services and capabilities for the disruptive environment. Based in Shanghai, he will report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China.]]>http://www.campaignbriefasia.com/2017/08/dominic-ng-joins-vizeum-china.html
http://www.campaignbriefasia.com/2017/08/dominic-ng-joins-vizeum-china.htmlWed, 16 Aug 2017 10:30:49 +0800Ratna Puspita joins Bates CHI&Partners Jakarta as executive creative director Bates Chi&Partners, Jakarta has hired Ratna Puspita as Executive Creative Director beginning August 2017. She replaces Hendra Lesmono who resigned in June after 15 years leading the creative department.

Until recently, Puspita was the only female Senior Creative Director at Mullen Lowe, Jakarta playing the creative leadership role on prestigious corporates like Unilever, Garuda, Indofood and Danamon.

Previously, Puspita has had stints at JWT and Ogilvy & Mather. Her huge interest and passion in talent development and innovation also led her to initiate internal learning & development platforms for the companies; JWT Discovery for JWT and Lowe Space for Mullen Lowe. She has, over the years, won consistently at both local and international award shows like Citra Pariwara, LIA, Busan, Adfest and Spikes, amassing a total of more than 60 awards and nominations.]]>http://www.campaignbriefasia.com/2017/08/ratna-puspita-joins-bates-chip.html
http://www.campaignbriefasia.com/2017/08/ratna-puspita-joins-bates-chip.htmlTue, 15 Aug 2017 13:27:30 +0800BBDO Hong Kong partners with AIDS ConcernBBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. AIDS Concern is the first non-government charity organization established in Hong Kong to address HIV-AIDS care.

BBDO will be responsible for delivering a 2-year campaign to achieve "TRIPLE ZERO" - Zero new infections, Zero stigma, and Zero AIDS deaths - through increased HIV-AIDS testing in Hong Kong.]]>http://www.campaignbriefasia.com/2017/08/bbdo-hong-kong-wins-aids-conce.html
http://www.campaignbriefasia.com/2017/08/bbdo-hong-kong-wins-aids-conce.htmlTue, 15 Aug 2017 12:23:18 +0800iris Jakarta and FiberCreme make friends againFiberCreme, a multipurpose creamer (made from plant oils and enriched with fiber) and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that have been vilified for so long - with the message of 'let's be friends again'. Sparking an idea that something delicious, can be healthy too in a spot via iris Jakarta.

VIEW SPOT ONEVIEW SPOT TWO ]]>http://www.campaignbriefasia.com/2017/08/iris-jakarta-and-fibercreme-ma.html
http://www.campaignbriefasia.com/2017/08/iris-jakarta-and-fibercreme-ma.htmlTue, 15 Aug 2017 11:07:44 +0800Tencent and J. Walter Thompson Shanghai help connect left behind children with their parentsTencent and J. Walter Thompson Shanghai have leveraged a popular children's folk song to encourage consumers to choose Tencent mobile top-up feature - and help keep rural children, left behind by parents seeking a better livelihood, connected with their families.

Over 60 million children are living with aging relatives in China's remote, rural villages, left behind by parents who've migrated to cities to seek work. These villagers are often too poor to afford phones to help stay in touch.

Core to Wiesser's brief will be the continued innovation and integration of Ogilvy's breadth of strategic capabilities as a market-leading, modern marketing offer. Ogilvy & Mather Asia co-CEOs Kent Wertime and Chris Reitermann commented, "Benoit is an excellent and natural choice for the role, having led integrated strategy on numerous accounts that have led to award-winning success globally as well as across the region."]]>http://www.campaignbriefasia.com/2017/08/ogilvy-names-benoit-wiesser-as.html
http://www.campaignbriefasia.com/2017/08/ogilvy-names-benoit-wiesser-as.htmltopTue, 15 Aug 2017 10:15:46 +0800Bajaj Avenger + Mullen Lintas Mumbai encourage Indian women to ride their independenceThe Indian woman of today has come a long way from the yesteryear as she increasingly portrays a dominant and authoritative persona around her peers and surroundings. Whether at the workplace or at home or other mundane affairs, her opinion and influence is of essence especially when it comes to taking crucial decisions. But while her progress is being celebrated by an India that is getting modern by the day, she is being increasingly challenged by external forces in terms of deciding what's right or wrong for her. The freedom to do or express as she wills is what is being questioned on an everyday basis.

VIEW THE SPOT]]>http://www.campaignbriefasia.com/2017/08/bajaj-avenger-mullen-lintas-mu.html
http://www.campaignbriefasia.com/2017/08/bajaj-avenger-mullen-lintas-mu.htmlTue, 15 Aug 2017 10:04:25 +0800Grey Group acquires majority stake in hug digital: Oussama Jamal and Tim Baker continue to leadGrey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by Oussama Jamal, Chairman (pictured left) and Tim Baker, Chief Executive Officer (pictured right), hug digital is one of the largest and fastest growing 360°digital agencies in the MENA region.

hug digital provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening.

"Grey Group's acquisition of hug digital enhances our leadership position in the MENA creative and digital space," said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa (pictured centre). "It underscores Grey's commitment to expand our offering and deliver quality, value-added services to our clients."]]>http://www.campaignbriefasia.com/2017/08/grey-group-acquires-majority-s.html
http://www.campaignbriefasia.com/2017/08/grey-group-acquires-majority-s.htmlTue, 15 Aug 2017 09:44:01 +0800Bestads Six of the Best reviewed by Ben Welsh, chief creative officer, DDB Group, SydneyEach week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.

BEST TVTwenty
five years ago, Francis Fukuyama wrote a book called the End of
History. Can't say I've read it, but the title always appealed to me.

I
feel like I'm looking at the end of advertising history. All the
original ideas have been used up. We're left with reruns and mash-ups.

I
had been looking forward to this task. I'd even been watching a bit of
telly on free to air to see what is happening in the real world,
thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?) READ MORE... ]]>http://www.campaignbriefasia.com/2017/08/bestads-six-of-the-best-review-149.html
http://www.campaignbriefasia.com/2017/08/bestads-six-of-the-best-review-149.htmltopTue, 15 Aug 2017 09:32:39 +0800HBO veteran Susan Glass Ruse joins New York Festivals in associate executive director roleNew
York Festivals, now in its 61st year, announced the appointment of
Susan Glass Ruse (pictured) to the position of associate executive
director of NYF's International Advertising Awards competition.

Ruse,
an accomplished creative strategy leader will work in tandem with SVP
executive director, Michael Demetriades spearheading the global
development of NYF's flagship competition.

Ruse joins NYF after
19 years with HBO where she served as creative marketing executive
producer developing campaigns for many of HBO's highest-profile films
for use across all platforms. ]]>http://www.campaignbriefasia.com/2017/08/hbo-veteran-susan-glass-ruse-j.html
http://www.campaignbriefasia.com/2017/08/hbo-veteran-susan-glass-ruse-j.htmlTue, 15 Aug 2017 08:15:05 +0800London International Awards 2017 reveals impressive Creative LIAisons speaker line-upLondon International Awards (LIA) has today announced the line-up of
speakers for the 6th annual Creative LIAisons program, taking place at
Encore/Wynn, Las Vegas from October 4th through October 7th.

Creative
LIAisons is LIA's way of giving back. By refraining from a fancy award
show the whole budget goes to organizing this unique event for young
creatives.

Says Barbara Levy, president, LIA: "All of our 2017 speakers have one
thing in common. They all believe that the investment that LIA makes in
Creative LIAisons is an invaluable investment in the future of the
industry.]]>http://www.campaignbriefasia.com/2017/08/london-international-awards-20-1.html
http://www.campaignbriefasia.com/2017/08/london-international-awards-20-1.htmlTue, 15 Aug 2017 07:41:33 +08002017 Spikes Asia announces 98 jury membersSpikes Asia has released the names of the 98 jury members from 17 countries who will judge entries from across the Asia Pacific region, 40% of whom will be female.

The Asia Pacific region once again had notable success at Cannes Lions 2017, bringing home four Grands Prix awards at the International Festival of Creativity: Dentsu Y&R Tokyo won in Mobile for Recruit Lifestyle's "The Family Way"; AP Thailand was awarded a Design Grand Prix for "The Unusual Football Field", and Clemenger BBDO Melbourne took home two Grands Prix (Cyber and Health & Wellness) for the much acclaimed "Meet Graham" for the Transport Accident Commission Victoria. ]]>http://www.campaignbriefasia.com/2017/08/2017-spikes-asia-announces-98.html
http://www.campaignbriefasia.com/2017/08/2017-spikes-asia-announces-98.htmlMon, 14 Aug 2017 13:32:18 +0800Innored creates unique straw campaign for South Korea's iconic Binggrae Banana Flavored MilkFirst launched in 1974, the popular dairy/ice cream brand Binggrae's Banana Flavored Milk is one of South Korea's most iconic beverages and has long been loved by consumers, regardless of age, for its refreshing flavor.

As a brand with a long history, one contemporary concern for its makers is that it might come across to a younger generation as an everyday drink. To address this insight, Innored Korea created the 'MyStraw' campaign, with a new approach to engage Korean millennials as the new generation of Banana Flavored Milk consumers.

VIEW THE SPOTS]]>http://www.campaignbriefasia.com/2017/08/innored-creates-mystraw-campai.html
http://www.campaignbriefasia.com/2017/08/innored-creates-mystraw-campai.htmlMon, 14 Aug 2017 13:32:01 +0800Even true heroes need a helping in WATConsult Mumbai's campaign for Neurobion ForteWATConsult Mumbai takes a look at the stories of these four #HelpingTrueHeroes in this campaign for Neurobion Forte.