PATNA: In a dusty village near Gonpura in Jahanabad, a three-hour drive south of Patna, over a hundred villagers are glued to a 55-inch LED screen on a customized fourwheeler fitted with a loudspeaker and generator.

It's a 33-minute show that is meant to introduce the Bihar voter to the pitch and promise of Narendra Modi. The video segment incorporates Modi's recent speeches, his bio-sketches that portray the struggle before his rise, and a personalized message for the Bihar voter. The crowd is lapping it up.

"This is good entertainment for the kids... we are thankful as it's like a free movie. Some here may tilt towards Modi," says a village elder, Dharam Yadav. But who will he vote for? Lalu Prasad Yadav.

Now, going alone, the party is relying heavily on the Modi factor to attract voters. This means an intensive and high-tech campaign being unleashed in the backdrop of one of India's most backward states. Rituraj Sinha, a 34-year-old entrepreneur, is central to the execution of the high-tech campaign.

His father is BJP Rajya Sabha MP RS Sinha and his family promotes Security and Intelligence Services, one of India's largest security services company with a turnover of over Rs 3,000 crore. The business, now run by the young Leeds University Business School alumnus, is also Bihar's largest employer, giving Sinha access to a great deal of local political insight.

The GPS-fitted vans—BJP calls them Raths, or chariots—have been traversing the state since March 26. The aim is to do 50,000 such screenings in every gram panchayat in Bihar—8,473 of them, in all.

Apart from voters, the party workers are also getting customized messages from Modi, thanks to slickly executed telecom technology.

Thousands of active BJP workers in the six constituencies of the state that went to poll last Thursday woke up early to a pre-recorded telephone call from Modi telling them they were the "most important person" of the day and their hard work on the crucial day could change the country's destiny. In campaign terminology, this is a "tele-blast" to fire up its workers.

At a fourth-floor office in Patna's Fraser Road area, a BJP war room set up by Sinha has nearly 100 youngsters manning a call centre to monitor each detail of the Modi campaign in the state. The 250 Raths, each fitted with a GPS unit, are tracked live from the call centre. SIS employees deployed with the Raths click photographs of the size of the audience and upload them to the call centre through a mobile application specially developed for the exercise. The call centre also routinely links live conference phone calls from top state BJP leaders to more than 1,000 district functionaries in real-time for strategy sessions.

Whatsapp messages and voice calls of Modi to nearly a crore voters in Bihar are also being "tele-blasted" from here. BJP collected the mobile phone numbers of these many voters in the last three months when its workers went door-to-door with a donation box asking for a currency note as a mark of support to BJP and each voter was encouraged to send a message from his mobile phone to the BJP call centre number with his voter card EPIC number.