Digital Marketing

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“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” – Carolyn Shelby, Director of SEO, Chicago Tribune. Can’t seem to find your website anywhere on the first, second or even the third page of a search …

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 7, 2017 at 11:03 am MORE Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There …

Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will start to understand your target audience better. You’ll ultimately drive more website growth. On the other …

This post was updated on May 5, 2017 Mature self-serve ad platforms like Google AdWords, Bing Ads & Facebook Ads each offer their own proprietary tools to track conversions generated by ads. Or measuring conversions from other traffic sources like LinkedIn Ads that just started with conversion tracking solutions. In this post, I’ll walk you through tracking conversions from any traffic source …

Development of Information technology and constant innovation in the fields of hardware, software and networking has pushed the limits of how the IT ecosystem can integrate with our social and personal lives. If we look back a decade ago, managing our daily chores with the help of apps did not sound possible; it’s actually fascinating how this has become a …

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