Post three weeks and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).

Star decided to make it into a series. And guess what - the team skipped featuring Malhotra in the second film. It was a bit of strategy from Star's side, and luck on Malhotra's, that the third film onwards, he became the face of the campaign.