In a hurry to share the full-resolution versions of your photos with several web-connected devices? Eye-Fi has a solution. Turns out that the company behind the wireless memory cards we know and love has a clever new photo-sharing service.

Basically all you'll do is log on to the Eye-Fi site and view your uploaded photos. You'll have the ability to share photos or albums with trusted contacts and to create download links. There's no charge for sharing photos uploaded to the site within a seven day window, but anything beyond that will require you to upgrade to a $50/year premium service.

VIEW AND SHARE DIGITAL MEMORIES ANYWHERE, ANYTIME WITH EYE-FI VIEW

New System and Email Feature Let People Quickly Show Off and Share Content on Multiple Devices

MOUNTAIN VIEW, Calif., October 27, 2010 - Eye-Fi Inc. (www.eye.fi), best known as makers of the world's first wireless memory card, today launched Eye-Fi View, giving consumers a new way to access their photos and videos from virtually any computer or mobile device. Along with Eye-Fi View, Eye-Fi also introduced a new email-sharing feature, allowing direct, private sharing of full-resolution images without clogging inboxes or requiring viewers to login.

"When we released the first Eye-Fi card three years ago, we solved the fundamental problem of getting pictures off the camera and onto computers and online sharing sites. As we enter the biggest photo-sharing season of the year – Halloween to Christmas – we're delivering an even easier way for people to view and share photos from any device, with more control than ever," said Jef Holove, President and CEO of Eye-Fi. "Photos and videos of the kids trick-or-treating can be easily emailed to grandma and shown off on dad's iPad"

When it comes to photography, viewing the images is the point, and more devices – from netbooks to smartphones to tablets – create more ways consumers want to view and show their memories. With Eye-Fi View, this content is now accessible from virtually any Internet connected device and can be viewed and shared at home, at the office, or on the road.

Whether selecting certain photos to share on public sites like Facebook or Flickr, or privately sharing several images or full albums with trusted email contacts, Eye-Fi makes it easy. By simply logging into their Eye-Fi account from any device, users can view photos, publish them on the web, or share them via email.

"There are many sites on which pictures and videos can be shared. But even in this age of social media, email remains the most popular method of sharing among consumers," added Holove. "With our unique approach to email sharing, Eye-Fi is extending its ease of use capabilities to customers who want to email their photos. Because, put simply, photos are created to view."

With Eye-Fi's email feature, users select contacts from their own address book, and recipients – whether Eye-Fi users or not – can easily download full-resolution images through a single link, without worrying about overwhelming their inbox.

Pricing and Availability

With the latest Eye-Fi Center release, Eye-Fi X2 card users can automatically send content to their Eye-Fi View. Access to content uploaded within the last seven days is always free. Upgrade to Eye-Fi Premium to maintain access to an unlimited amount of content for only $4.99 a month or $49.99 a year. All Eye-Fi users can take advantage of the new email sharing feature.

Eye-Fi products are now available at Wal-Mart stores nationwide. Wal-Mart is the latest national retailer to feature Eye-Fi, following the addition of Target earlier this year. Availability beyond electronics and photography outlets underscores the expanding consumer demand for Eye-Fi's unique solution. Additionally, Eye-Fi's international users can now subscribe to all Eye-Fi services including Eye-Fi Premium. For more information, visit www.eye.fi.