See For Yourself on Johnny Holland Magazine

The article, or more accurately, rant, is all about how imperative it is for user experience designers to actively observe the world around us on a regular basis. Re-reading it now, it feels quite different than most of my other writing for publications. It’s much more prescriptive than normal — I’m always emphatic, but this is borderline demanding. It just sort of flowed out of me, without me ever previously realizing how passionate I am about the subject.

In a few recent occurrences with clients, I have come to realize that one of the most valuable things I bring to the table is being a sort of anthropologist, a student of humankind. And I really want to encourage other UXers to view themselves the same way. Hopefully I’ve planned a seed.