The rise of e-commerce and increasingly complex customer demands have created a dramatic shift in the way that we choose to shop. Customers want to be able to purchase and return items in the way that is most convenient to them, whether this is online or in person, and services such as next day delivery and collect from store are now expected.

Currently, 2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping – that’s 20% of all device owners in the UK[1]. And those numbers will only continue to grow.