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The year of 2012 was a busy and prosperous for us at MultiReach; From growing business for Israeli tech-companies in China, via movie production to promote tourism, all the way to introducing Taiwan studies at Haifa University. Here, we are glad to share with you “A Year in Photos” that highlights some of our great moments of the year!

MultiReach is facilitating the flow of Technology & Investments between Israel & Asia. One vector of our work is related to business facilitation between Israeli and Taiwanese companies in Life Science and CleanTech industries. Beside the language barrier, which we feel is the least important, companies usually face challenges coming from cultural differences, they do not know how to overcome. These differences create different expectations at both parties, therefore, it is crucial to consult with an experience third party that is familiar with both cultures to manage their expectations. We feel that there’s a great room for Israeli-Taiwanese cooperation in these areas and are honored to promote it.

MultiReach met with one of Taiwan’s leading distributors in Medical Device industry to introduce them with Israeli Innovative implant for face lifting. There’s a growing interest in Israeli Medical Device technologies and we are expecting the first successful story of Israeli-Taiwanese cooperation in Medical device very soon.

Introducing Israeli Aesthetic solution to one of Taiwan's leading distributors in Medical Device

Very positive meeting at the BioMedical Engineering R&C center located in central Taiwan and looking to invest in Israeli innovative technologies and/or work on mutual clinical trails projects.

At the BioMedical Engineering R&D center

As part of their “Great Love Tour”, Da Ai TV crew supported by the Tzu Chi foundation, visited Israel last year (July 2010). DaAi TV is aired by satellite worldwide, and has millions of viewers in the Far East and America. The purpose of their visit was to cover the story of Israeli Water Technologies and MultiReach were honored to join their tour.

Meeting the wonderful ladies of Tzu Chi foundation

Maya & Michael of MultiReach, graduated Chinese MBA program at the Tamkang University. Here, they pay a visit to their adviser- Prof. Wang who holds the Dean position at the College of Management.

With Prof. Wang- Dean, College of Management, Tamkang University

At the Taiwan Water Corporation

And last but not least- Dr. Einhorn, head of the Jewish community in Taiwan and a dear person to our heart.

MultiReach is working on bringing Taiwanese Investments and Israeli Technologies together, while focusing on CleanTech and BioTech industries. Therefore, we’re excited to witness a recent tightening in Israeli-Taiwanese Cooperation. Here’s a general introduction of two delegations scheduled to visit in Israel and Taiwan in coming month: A delegation of Taiwan’s largest and most important Industrial Research Institute – ITRI is expected to visit Israel in March. Leading the delegation is Institute president, Mr. Shyu Jyuo-min (See link to an interview with Mr. Shyu below). The state-sponsored Industrial Technology Research Institute has employs 5800 employees and researchers and plays an important role in spearheading the development of Taiwan’s high-tech industries. During the visit which is organized by Ministry of Industry in Taiwan in cooperation with The Israeli Export Institute, the delegation will meet Universities, Research Institutes and leading Israeli CleanTech companies. Main objective of the visit is examining and identifying possible collaboration between ITRI or other Taiwanese companies and Israeli research Institutes/companies.

Another delegation is Israeli Medical equipment delegation which will also leave to Taiwan in mid March. The delegation is organized by Israel Export Institute and shall include Israeli Medical Device companies, with established products, seeking distribution channels and strategic alliances in Taiwan. The delegation is expected to visit leading Taiwanese companies and private hospitals for meetings with Procurement managers / equipment vendors.

The biggest challenge Taiwanese -Israeli collaborations are usually facing, is with no doubt related to their cultural differences. We at MultiReach are working as consultants and business facilitators between Taiwanese and Israeli companies. Thanks to our deep understanding of these cultures, we are able to assist companies in narrowing the gap between the very different two cultures.

While MultiReach focuses on BioTech and CleanTech industries, we always happy to learn of new success stories. Hence, we’ve recently learnt of two Israeli based companies that had ‘made it’ in Taiwan:

PrimeSense, headquartered in Tel Aviv, Israel, recently teamed up with Taiwanese Asus. PrimeSense is the leader in sensing and recognition solutions, enabling consumer devices to “see” environments and allowing users to control and interact naturally with those devices in a simple and intuitive way. ASUS is the world’s top 3 consumer notebook vendor and the maker of the world’s bestselling and most award winning motherboards, is a leading enterprise in the new digital era. PrimeSense Immersive Natural Interaction™ solutions will be embedded in WAVI Xtion, a next generation user interface device developed by ASUS to extend PC usage to the living room.

Another story is related to recent talks between Better Place and Taiwan’s Yulon Group. MultiReach and Taiwan’s Da Ai TV crew have visited Better Place visitors Center in Hertzelia last July. Little that we knew, few months later we will hear of advanced electric car talks. Better Place LLC is reportedly in advanced talks with Yulon Group to deploy Better Place’s battery replacement station technology in Taiwan. Yulon Motor Co. Ltd. is Taiwan’s largest vehicle company, with manufacturing and importing operations. According to Globes, Taiwanese newspapers report that an agreement will include the deployment of battery replacement stations, and probably the replaceable battery technology in Yulon’s future electric car models. The papers did not say whether Better Place will manage the battery replacement and recharging stations, as it does under its business model in Israel and Denmark.

*** Stinky tofu (or chòu dòufu臭豆腐) is a form of fermented tofu that has a strong odor. It is a popular snack in China, Taiwan and Hong Kong. Pita is a round pocket bread widely consumed in many Middle East countries among them Israel. Israelis are eating almost everything in a pita, from falafel, lamb or chicken shawarma and kebab, shakshouka (eggs and tomatoes) and hummus and other salads. Special thanks to our friend Ori who suggested the name “Stinky Tofu in a Pita” long before this post was written.