Circular business model

A circular business model is one where all resources are recycled. It is environmentally sustainable because the business:

does not systematically increase the amount of waste in the environment

does not systematically degrade the environment with toxins, greenhouse gas emissions and pollution

reduces the amount resources mined out of the earth’s crust

Business as usual

Traditional business is based on a linear supply-chain model. Inputs from the environment include energy, mostly from fossil fuels, raw materials (or components made from raw materials) and water. At the end of the chain the products, waste and pollution are dumped into the environment.