Charles Nduka: Emteq

It’s important that we have a mechanism to not only enable interaction in virtual reality (VR) but also understand how people are experiencing a particular virtual scene.

Charles Nduka, chief science officer, Emteq

The chief science officer at facial-sensing technology company Emteq on why
understanding mood is crucial to creating effective VR content, how the technology can be used to train retail staff and the potential of VR environments for architects and designers.

What this means to your brand

1. Measure mood. Emteq’s technology tracks the movement of facial muscles to measure the emotions of people wearing VR headsets.

3. Support new staff. Nduka believes that the technology will help businesses to measure their employees’ emotional intelligence and train them for customer-facing roles.

4. Move beyond entertainment. The Emteq system highlights the potential of VR for rehabilitation, such as helping paralysed people to practice their facial expressions without becoming distressed by their reflection in a standard mirror.

5. Consider real-world applications. By measuring alertness, the Emteq system enables designers to test users’ levels of engagement in real-world environments such as car interiors.