You use content experiments to show different course content to different
groups of learners. Also known as “A/B tests” or “split tests”, content
experiments enable you to research and compare the performance of learners in
different groups to gain insight into the relative effectiveness of your course
content.

If your course uses content experiments, the grade report that you generate
from the instructor dashboard includes a column identifying the experiment
group that each learner has been assigned to. For more information, see
Interpreting the Grade Report.

You can run multiple content experiments in your course. You can set up each
experiment to use the same groups of learners, or you can set up each
experiment to be independent and use a different grouping.

Important

If your course has multiple experiments, it is critical that you decide
in advance if the experiments share the same groups of learners or if each
experiment has its own unique grouping. If two experiments share the same
grouping, then any learner that is in Group A for the first experiment will
also be in Group A for the second one. If you want the experiments to be
independent, then the experiments must use different groupings so that
learners are randomly assigned for each experiment.

To determine the available groupings of learners, you set up group
configurations using Studio
or using XML.

You then select which group configuration to use when you add a content
experiment using Studio or
using XML.