WB nabs Acme pitch from Hageman brothers

Live-action/CGI project to be produced by Dan Lin, Roy Lee

Warner Bros. has picked up Kevin and Dan Hageman’s high-concept pitch for a live-action/CGI hybrid about the fictional Acme Corp., the purveyor of outlandish products shown in vintage Looney Tunes cartoons.

Untitled pic won’t feature characters from the Looney Tunes universe, even though Acme products appeared most prominently in the Road Runner/Wile E. Coyote series — often with disastrous results for Wile E. Coyote.

Warners, like other studios, is always looking for ways to mine its stable of characters and stories.

In this case, the Hageman brothers came up with an approach that caught the studio’s attention.