How to Drive Traffic To Your Blog from Pinterest

O ne of the most commonly asked questions I receive when giving my Pinterest talks is ‘how do I use Pinterest to drive traffic to my blog ...

One of the most commonly asked questions I receive when giving my Pinterest talks is ‘how do I use Pinterest to drive traffic to my blog (or website)?’

Of course, Pinterest is great for
branding and building your presence as a blogger. And of course,
Pinterest is fantastic for inspiration for your blog. But when it comes
down to the nuts and bolts of it, us bloggers would like as many people
as possible to read our blogs. We want the traffic.

Now, you might have heard that Pinterest
is phenomenal for blog traffic. I for one do get a significant
proportion of traffic coming from Pinterest to OnlineLivingBlog.

So let’s talk about how to drive traffic to your blog from Pinterest.

How To Drive Traffic To Your Blog From Pinterest

1. Optimise Your Images

I repeat this over and over again, but
remember that Pinterest is a visual platform so you want to make sure
you are providing the best possible images you can for your readers to
pin onto their Pinterest boards and to draw the attention of people
scrolling through Pinterest.

This means, using big, bright, clear
photos in portrait aspect and try to add some text overlay that
describes the pin the content it is linked to.

2. Get Descriptive

The longer, more detailed descriptions
that go with the pins are much more effective. So when you add your own
pins on Pinterest write a good description covering what it is in the
image as well as the content in the blog post. This will help the pin
show up in search results on Pinterest.

3. Write Something Helpful

Many pinners use Pinterest to find
information, to discover new ways of doing things. So offer helpful and
informative advice. It could be anything from a beauty tutorial to a
recipe or even how to clean out your garage.

4. Write a List

The internet loves lists. Whether we like it or not, Buzzfeed has taken over the internet and people love a good list post.

5. Add Rich Pins

By adding rich pins you enable Pinterest to show extra branded
information about a pin no matter who pins an image from your blog.

6. Use the Analytics

Hopefully you have converted to a
business account (if not, do it! It’s free) so make use of the free
analytics to see which pins from your blog are performing well. Build
upon your analytics data to produce more content that will be popular on
Pinterest.

7. Think Evergreen

Remember that content on Pinterest is
evergreen. So think seasonally when create new content. Promote and pin
older posts from your blog that would be relevant to upcoming trends,
seasons and holidays. And most importantly, have a degree of patience …
sometimes pins take a little while to take off and come back into
circulation.