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Attorneys and legal marketers know by now that the best way for a law firm website to be found in a Google search is via content marketing. The most effective way to execute an SEO (search engine optimization) campaign is to write fresh, informative content.
The three top priorities of cont...

A mass tort practice is an opportunity for law firms of any size. So many attorneys are starting mass torts practices that the litigation now makes up 36 percent of the entire federal civil docket. In the right situation, it can cost $1,500 to acquire a client with a case that will settle for $300,000.

As published in Marketing the Firm: To get new business, attorneys must first improve their in-person marketing to attract quality contacts at social functions. Second, lawyers must improve their online marketing by blogging to generate new business and leverage their in-real-life marketing online.

This photo shows how people search for and retain lawyers in 2018. The potential client is at home, using a laptop to find an answer to her problem, and calling a lawyer on her cell phone. By learning a few online marketing secrets, attorneys can optimize their websites so that the lawyer who gets the call is you -- and not your competitor.

What has your website done for you lately? As the new year is fast approaching, it is an ideal time for attorneys to audit their websites so that in 2018 they actually will generate new business. Following are 12 steps to take in an audit analysis of your website marketing efforts.

Speaker after speaker at the 2017 PILMMA Summit emphasized the importance of Facebook in attorney marketing, as 175 attendees are gathering in Nashville for the largest conference in years. The Personal Injury Lawyers Marketing and Management Association features 30 presenters, 26 speakers, and 36 exhibitors.

Imagine how much business you'll lose when clients see the Not Secure warning in red on your website. That's what will happen in October when Google labels all HTTP web pages as Not secure in Chrome, the most popular web browser on the Internet.

Research has proven that content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.

Three committees of the New Jersey Supreme Court ruled that New Jersey lawyers may not participate in Avvo's legal service programs that match litigants with attorneys because of illicit fee-sharing and referral fees.

Content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.