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Self Branding of Project Manager.. What & How?

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Branding techniques in Project Management Self Branding of Project Manager – the Key for success -- VSR March 2009 The views mentioned in this document are solely by the author and1 does not reflect the views of any organization or entity - VSR

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What is Self Branding? • “Self-branding is nothing but taking advantage of right opportunities at right time, outperforming the tasks, and communicating about the success and failure stories to different stakeholders at appropriate time”.4 - VSR

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What is not Self Branding? • Self centric boost up rather demonstrating expected results and performance.5 - VSR

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Benefits from Self Branding of a Project Manager 1. Visibility and image in the organization 2. Natural choice for the challenging engagements & career growth 3. Acceptance by management, peers, experts as value adding agent 4. Opportunities to influence some of the organizational decisions 5. Interest from team members and peers to work with project manager 6. Excellent networking with external professional bodies and learning6 - VSR

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Self Branding Techniques: Communication • Timely and Right communication at appropriate platforms and forums about success and failure stories is a very powerful self-branding tool. • Project Managers need to excel to the extent that various stakeholders speak about them at different occasions.13 - VSR

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Self Branding: Impact of Overselling • Over-selling is not good for the project manager. Project managers should be very cautious about over selling to avoid creating an insecure feeling to other stakeholders. • Aggressive self branding without listening to the stakeholders will back fire the project managers. Communication skills of a project manager would play a very vital role in self-branding. The branding should be stakeholder driven.14 - VSR

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Self Branding Tips : Tip 3 • Take advantage of opportunities and demonstrate volunteer leadership. This would differentiate from other project managers. • Just limiting to day-to-day project work is not enough and Project Managers need to go extra mile to add continuous value to different stakeholders22 - VSR

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Self Branding Tips : Tip 5 • Communication is the power. Continuous communication with various stakeholders about various happenings irrespective of success and failures is essential to create positive branding. • Communicating the unpleasant news with stakeholders very proactively and managing the same will create tremendous branding24 - VSR