Define your goals and then don’t suck

The Louvre has Venus. What do you have instead? If you can answer that question confidently and concisely without a lot of stimulating-the-following-target-audiences mission statement hooey — and your answer isn’t on SecondLife, then you may be one the few museums that doesn’t suck.

You’re a museum, right? You’re not an outreach summercamp. You’re not an Imax theatre lobby. You’re not a social networking iPhone app. Be a museum. And try harder not to suck at it.