Chances of audience noticing your ad is high. There is a large screen in front of the audience and no remote to change the channel.

You can advertise only in areas of your choice.

Visual ads and large screen makes the ad memorable and impactful.

Young affluent audiences.

Only medium where it is impolite to talk while the ad is being aired.

Digital advertising capabilities offer major production savings, creative flexibility and the ability to target specific audiences.

How The Media Ant Can Help You

Our mission is to provide our clients cost effective Cinema advertising, allowing them to reach thousands of potential customers in a captive environment with unparalleled impact in their local area or targeted new market. We can guarantee quality and on-time delivery. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted Cinema Advertising. We as an advertising agency provide advertisers with the opportunity to target key professionals. Cinema Advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Cinema advertising.

Question:

For the mentioned rate on site, how many times would my ad get played in Cinema?

Answer:

These rates are for 1 week. Ad would get played once every time the movie is screened. Advertiser can choose if they want to play ad before the start of the movie or during the interval. So on an average, a multiplex would play the ad 4 times per day and 28 times in a week.

In few cases when blockbuster movies are being played and there are too many advertisers, the ad might get played only 3 times per day.

Question:

What do I get for the cost mentioned on the site?

Answer:

Let me explain this through an example.

For Rs 531, your ad of 1 sec will get played for one week once during each show.

Ad will be played at PVR Ambience Mall Gurgaon screen#6 having 152 seats.

If you ad is of 10 sec, the cost would be pro rated = 531 X 10 = Rs 5310/week

Question:

Other than the cost mentioned on the site, are there any other cost involved?

Answer:

​In case you ad in not in J2K format, there will be a cost involved in converting your ad from video or image to J2K. It costs Rs 1,750 for converting an image and Rs 2,500 for converting a video to J2K. This is applicable for most of the multiplex chains like PVR and Inox

For Video advertising your ad should have a censor certificate. In case that is not available, there will be an additional cost of Rs ,8500 to get the certificate

GST is additional

Question:

Do Cinema ad rates depend on the movie being played?

Answer:

Rates are higher for few movies.

Cinemas categorised as "Blockbusters" and "Mega Blockbusters" attract higher cost. These are typically the movies which are expected to perform very well on the box office and have more than normal footfall.

Cinemas charge a premium ranging from 25% to 100% for advertising during these movies.

Question:

I am going to advertise in Cinema for the first time. What all should I be aware of?

Answer:

Cinema campaign can go live only on a Friday

The creative has to be provided by Wednesday to make the campaign live on Friday

Inspection Pass will be shared only by Monday

We assure the ad to be played for a minimum of 3 times per day

Ads placed closer to movie start attracts a premium

Due to technical reasons movies might not run as scheduled. Campaign duration will be accordingly extended to compensate for the loses

Question:

How do I know if my ad was played?

Answer:

Multiplex cinemas we share an inspection pass which anyone can use to go visit the cinema and see ad being played

Single screens don't share any inspection pass but share a log report at the end of the campaign. Log report has date and time when the ad was played

What we cannot provide

Video or image of the ad being played as photography is not allowed inside the theatre

Question:

How many days in advance do I need to complete the booking process?

Answer:

Cinema campaigns can start only on a Friday. Before Wednesday 5pm, you need to share the ad in the right format and make the payment.

Question:

What is the ad format and dimension for cinema ads?

Answer:

1. Slide - 2048 pixel (W) x 858 pixel (H)

JPEG Image in 300 dpi resolution

2. Video - MOV or MP4 (High resolution)

3. Audio File - WAV

Once you share this, we get it converted to Cinema format which is one of J2K, MPEG4 of UFO. Conversion to J2K and MPEG4 cost Rs 1,750 for slides and Rs 2,500 for videos. In case your ad is already in one of these formats, you can share them directly.

Conversion to UFO format is free

Question:

I want my ad to be the closest to start of the movie. Is that possible?

Answer:

Premium positions are available for a fee. Many of these spots might be booked for long term advertisers. You should check with your Client Servicing manager for availability and cost of these premium positions.