With Facebook Connect and OpenID, visitors to your site use an existing portable identity to sign in to your site. Because these users authenticate against an existing identity provider, there is no need to store passwords or invest valuable time and resources into expensive account and password recovery. This frees you to focus on the core functions of your web application and achieve greater customer satisfaction by eliminating frustrations associated with forgotten passwords.

"I was delighted to discover I could develop an elegant and themed user interface without having to use a graphics program or hire a graphic artist - essentially saving me time and money for a much better result!"