Teacups modelled after a much-loved Disney character are flying off the shelves in Plymouth, but they could be back in stock soon.

The 'Chip' teacup is part of a line of merchandise sold by Primark as part of its Beauty and the Beast range and sells out within hours of being in stock.

The Chip cup is selling fast at Primark (Image: Primark)

Shelves at the Primark store in Drake Circus were bare on September 5, but a staff member told The Herald more would be available soon. They added stores don't often have much advanced warning when more are arriving so customers need to be quick.

The store did however have a range of Chip purses and keyrings in stock.

Facebook users posted to Plymouth group Gossip Girls on August 24 to alert fellow shoppers that Chip cups were back in stock at 1pm, but by 4pm all of them had reportedly sold.

This Beauty and the Beast is one for all the family to enjoy

Demand for the range has remained high since its release earlier this year and has caused such a stir it has officially become known as 'Chipgate'