The way I see it, if they could shave about a third off its thickness, it would have been perfect. Looks aside, how is the performance? Well, I cannot say it is really better, if at all, compared to the last generation, so a little boost here would have been nice. This is not to say this drive is slow though, because it is not. At the end of the day, for about $40 at press time, if you don't mind trading a bit of chunkiness for a quality feel, the Kingston DataTraveler Ultimate 3.0 G3 32GB is a strong contender against other USB 3.0 flash drives. @ APH Networks