On March 5th, 2012, the American nonprofit, Invisible Children, published a video called “Kony 2012” on the social video-sharing network, Youtube. Within six days the video was dubbed the “most viral video in history,” beating out pop artists Lady Gaga, Justin Bieber and Beyonce’s music videos in how quickly it hit 100 million views.

In this talk Ruha Devanesan — Executive Director of the Internet Bar Organization and Berkman Fellow — explores thoughts on the successes and failures of the initial Kony 2012 campaign, and the way in which Invisible Children has responded to criticism and adapted its messaging to ask what lessons can be learned by the human rights advocacy community from Kony 2012 and Invisible Children’s subsequent actions.