Updated iTunes for Windows includes Apple Software Update app

Isn't this interesting? The recent update of iTunes and Quicktime for Windows includes a little something extra: an Apple Software Update for Windows. It looks like the Software Update that we all know and love, but it only checks for iTunes and Quicktime updates on Windows.

Could this be a strategy by Apple to show the other side how software updates are handled in OS X, or does this signal the arrival of more Windows software from our favorite fruit company?