The PowerShot SX280 HS is a super-charged SX-series model featuring Canon's very latest proprietary processor, the DIGIC 6 Image Processor, for improved performance and exceptional clarity in low-light scenarios. The camera makes it easy to show off your high quality images and video wherever you are, with enhanced built-in Wi-Fi® technology that lets you share photos with comments on social networking sites - even within specific groups. Capture everything from quick snaps to artistic images with a powerful 20x Optical Zoom and 25mm Wide-Angle lens, with Optical Image Stabilizer to reduce blur throughout the zoom range. Even low-light images impress with the Canon HS SYSTEM: a combination of a 12.1 Megapixel CMOS sensor and the new DIGIC 6 Image Processor. Preserve memories in ultra-smooth 1080p/60p Full HD video with the amazing processing power of the DIGIC 6 Image Processor, which also enables enhanced Dynamic IS for reduced blur, plus video recording in the easy-to-share MP4 format. The camera also gives you access to extraordinary imaging capabilities with Smart AUTO that recognizes 58 predefined scenes, Face ID that adjusts focus and exposure for your loved ones, and Intelligent IS that dramatically reduces camera shake. New Hybrid Auto creates an optimized "highlight reel" of your day, while built-in GPS## records the location and local time, making the PowerShot SX280 HS a perfect travel camera, ready to share the spectacular images you'll capture!

## In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.

Share Simply From Wherever You Are.

Built-in Wi-Fi® technology allows you to wirelessly transfer your images to social networking sites through CANON iMAGE GATEWAY#; to a PC or upload virtually anywhere on your iOS® or Android device* with the free download of the Canon CameraWindow app**

The PowerShot SX280 HS is equipped with enhanced built-in Wi-Fi® technology for on-the-go convenience when you want to share what you've recorded with friends, family and the whole world. The camera can connect directly to both iOS® and Android devices*, and upload images via the free Canon CameraWindow app** without a computer. Easily post your images to your favorite social networking sites through CANON iMAGE GATEWAY# or save them to the online photo album to share anytime, anywhere. The camera's built-in Wi-Fi® technology also lets you transfer images and video directly to your computer to update friends and family while you're traveling or out and about. Enhanced Wi-Fi® technology makes posting in real time possible, so you can keep everyone up to date with photos even as events unfold. Easily control the destination of your uploads to social networking sites; share with everyone, or send photos to selected groups. Post to groups, add comments, and edit and upload MOV video files from both iOS® and Android devices*. Frequently used devices and accounts are stored in the camera's Wi-Fi® history menu, so you can immediately connect with a simple touch. Share with other Wi-Fi® equipped PowerShot cameras, send images to your computer, and print your photos to Wi-Fi® compatible printers^. Built-in Wi-Fi® technology on the PowerShot SX280 HS makes it easier than ever for you to express your creative flair, and share it with the entire world!

* Compatible with iOS version 5.1/6.0/6.1 or later and Android devices version 2.3/4.0/4.1 or later. Data charges may apply.

** This software enables you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software.

^ Wireless PictBridge certified printer is required.

Capture The World as You See It.

Powerful 20x Optical Zoom with 25mm Wide-Angle Lens

The PowerShot SX280 HS features a powerful 20x Optical Zoom Lens that delivers outstanding optical performance and versatility. The camera's lens embodies the quality and legacy of Genuine Canon Optics with advantages that go far beyond making the camera slim enough to slip in your pocket and carry anywhere. With a range of 25500mm (35mm equivalent), the lens gives you the power to capture the full breadth of scenes, with details you've never captured before. Images are bright and vivid with spectacular clarity thanks to Optical Image Stabilization.

Optical Image Stabilizer

Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon's Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

Beautiful Images and Fast Performance Start Here.

12.1 Megapixel High-Sensitivity CMOS sensor

The PowerShot SX280 HS employs a Canon 12.1 Megapixel High-Sensitivity CMOS sensor, which delivers state-of-the-art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus.

Canon DIGIC 6 Image Processor

The PowerShot SX280 HS is equipped with Canon's very latest proprietary processor, the DIGIC 6 Image Processor. The DIGIC 6 Image Processor makes several important advancements, including improved sensitivity that allows for higher resolution with less noise when shooting in dark conditions. Dynamic IS now detects and compensates for tilt and parallel movement (shift blur) to create video that's exceptionally free of distortion. In addition, the DIGIC 6 Image Processor enables video recording in MP4 format. Highly compressed MP4 video not only preserves space on your memory card but also improves playback on mobile devices.

Canon HS SYSTEM for exceptional low-light performance up to ISO 6400

The PowerShot SX280 HS gives you the power to create images with spectacular depth, detail and emotional resonance. The 12.1 Megapixel High-Sensitivity CMOS sensor works in concert with Canon's latest-generation DIGIC 6 Image Processor to create the renowned Canon HS SYSTEM. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality even at high ISO speeds all the way up to ISO 6400; beautiful low-light shots are possible with maximum detail in highlight and shadow areas. The Canon HS SYSTEM lets you use higher shutter speeds to capture clearer images with reduced noise and blur in a variety of situations for incredible photos and videos.

Full HD Video That's Better Than Ever.

1080p/60p Full HD video

With the camera's advanced DIGIC 6 Image Processor enabling MP4 format recording, the PowerShot SX280 HS lets you shoot video at a selectable frame rate of 60 fps or 30 fps. 1080p/60p Full HD video is extraordinarily smooth and rich in playback, ensuring that your important memories and creative film clips look their absolute best. Video recorded at 30 fps has also been improved through the combination of the DIGIC 6 Image Processor and Fine Movie Detail Processing, with reduced noise and high resolution.

A Smarter Camera Means Better Photos and Videos.

Smart AUTO

Smart AUTO for the PowerShot SX280 HS has been significantly expanded, making it easier than ever to capture the sharp, bright, colorful images  and videos  you're looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results. Simply frame the shot you want, and in dozens of common or challenging scenarios the camera takes care of the rest. Hard-to-capture shots such as moving subjects, night scenes, backlit subjects, and landscapes at evening or on a bright snowy day are instantly and effortlessly captured as "keeper" shots. Smart AUTO makes the PowerShot SX280 HS ideal for capturing excellent quality still images and video on the go.

Face ID

Face ID on the PowerShot SX280 HS gives you an easy way to improve every shot of the people you love. Simply take a picture of up to 12 faces you would like the camera to register, then enter names and ages. Once a person is registered, the camera will pick him or her out of a group (even against a busy background) and adjust focus and exposure to his or her face, even recognizing faces in profile. Face ID is particularly great for shots of babies and children. The system can pick your baby out of a group of children, focus on your baby when pictured with an adult, and capture the best smile by taking three successive images when the smile is detected. The flash is even disabled so as not to startle the baby and interrupt the moment. Older children in motion are tracked, with focus and exposure continually adjusted with Servo AF; with one shutter press three successive images are captured so the best shot is never missed. And because you'll identify each face you register, Face ID makes it easy to search images by name.

Shooting Modes/Special Scene Modes

Manual You have complete control of exposure, selecting both aperture and shutter speed manually.

Aperture-priority You set the aperture, controlling depth-of-field. The camera automatically selects the shutter speed.

Shutter-priority You select the shutter speed, and the camera automatically selects the appropriate aperture.

Program The camera automatically and intelligently selects the aperture/shutter speed combination based on the shooting conditions.

Live View Control Enables Brightness, Color, and Tone adjustments to your images using easy-to-understand controls.

Movie Digest & Hybrid Auto Automatically selects shooting settings for optimal quality and records a video clip every time you capture a still image. One day's worth of clips are then combined into a single video.

Smart AUTO The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity.

New Hybrid Auto utilizes a combination of Smart AUTO and Intelligent IS to create a beautiful and steady 720p HD video clip in Movie Digest mode every time you shoot a still image

New Hybrid Auto on the PowerShot SX280 HS brings enhanced image quality to the popular Movie Digest feature on PowerShot digital cameras. Movie Digest records up to four seconds of video every time you shoot a still image, then automatically joins the clips into a video that captures the essence of special days: vacations, important occasions, any time you're shooting many shots in a day. With Hybrid Auto, this "highlight reel" is more beautiful than ever. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality. The resulting 720p HD video is properly exposed, crisp and steady.

Optimal Image Stabilization in Any Situation.

Intelligent IS automatically chooses from six different modes to optimize image stabilization for the shooting condition

It's easy to capture clear, steady images with the PowerShot SX280 HS, even in low light without using a tripod. That's because the camera is equipped with Canon's innovative Intelligent IS. The system analyzes camera movement and applies the best shake correction method for the shooting situation  allowing you to focus on framing and capturing your shot. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes.

Normal Corrects for a wide range of camera movement when shooting stills.

Panning Panning motion is detected so that IS does not interfere with desired camera movement.

Powered Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.

Tripod When tripod use is detected, the Image Stabilizer is stopped because it is not needed.

The Ideal Traveling Companion.

GPS Technology

The PowerShot SX280 HS digital camera is equipped with Global Positioning System (GPS)## technology. Now you can travel the world and let the camera automatically record the location and local time of your stills and videos. The camera can also use the GPS unit to automatically set the exact time. You can maximize the usefulness of the GPS feature by using the special bundled Map Utility software that makes it fun to share the memories of your world adventures. In addition to displaying all your photos' locations on a world map, the camera's GPS system can also track your route from photo to photo  a great way to visualize each trip! You can also create and share custom maps and personal mini-travel guides with friends and family members.

## In certain countries and regions, the use of GPS may be restricted. Therefore, be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.

Additional Features.

ECO Mode

The PowerShot SX280 HS takes energy conservation to the next level with ECO Mode, which provides more shots per single charge through LCD monitor and camera power management. ECO Mode can be activated for easy power preservation when an outlet is unavailable or the moment is too exciting to put the camera down. ECO Mode quickly wakes the camera from sleep when a button is pressed. With ECO Mode activated to conserve power, you can even stay connected for longer with the built-in Wi-Fi® feature on the PowerShot SX280 HS. When the fun with family and friends runs late into the night, you can be assured your camera can keep up.

Note: SF=Superfine F=Fine * In High-Speed Burst, Best Image Selection or Low Light. * The approximate number of images recordable on memory cards other than the above can be calculated by using the above figures as a reference and extrapolating accordingly.

- The image data in the memory card stored with the Design rule for Camera File systems format can be erased (however, protected images cannot be erased). - Using the Movie editing function, sections of the movie can be deleted.

All data are based on Canon's Standard Test Method. Subject to change without notice.

Canon, DIGIC, ELPH, PIXMA, and PowerShot and SELPHY are registered trademarks of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries. Microsoft, Windows and Windows Vista are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Mac is a trademark of Apple, Inc., registered in the United States and other countries. All other products and brand names are registered trademarks, trademarks or service marks of their respective owners in the United States and/or other countries.