Cultivating a data culture for analytics success

Bereich: Whitepaper

Sound familiar? You’re not alone. These problems share the same cause: an organisation recognises the value of data, but has failed to cultivate a data culture. According to Gartner, this is a more common scenario than you might expect. While 80 percent of CEOs claim to consider data an asset, only 10 percent say their organisation treats it that way.

Data is a tremendous opportunity, and businesses know it. IDC research shows organisations have rapidly improved their abilities to leverage data and analytics. More than a third have even progressed to more mature data analytics stages, up from seven percent in 2014. They see data as a tool to drive sales, understand customer segments and identify innovation and investment opportunities.