Digital Marketing Seminar: Integrated Campaign Creation

This presentation will:
-discuss the importance of online marketing for business
-define integrated marketing
-discuss the importance of creating integrated marketing campaigns
-explore the importance of using different channels to grab potential clients at each point during the consumer journey
-guide you through the steps to set up an integrated marketing campaign
-provide real world examples of integrated campaigns

Presentation created for the IMTC WEST 2012’s Digital Marketing Seminar by Daniela Cuevas, Director of The Spark Group. Seminar took place at the Intercontinental Hotel, Century City in Los Angeles on May 30th, 2012.