WASHINGTON -A national study by The Schapiro Group, an Atlanta-based market research firm, reveals important findings about how consumers and business owners perceive local chamber of commerce members. For example:

When consumers know that a business is a member of the local chamber they are 44% more likely to think favorably of it.

Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.

Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.

The study also finds that when business decision makers believe a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of it, and 59% more likely to buy goods and services from it. The study also reveals a positive perception for chambers:

Regarding the chamber’s impact on the local economy, 82% of the respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.

The results of the Schapiro study are clear: Positive perception increases among consumers and business owners alike when a business is identified as a member of the local chamber of commerce.

The Houston Northwest Chamber of Commerce

The Houston Northwest Chamber of Commerce is turning 40 years old and maintains a successful history of supporting the development of both business interests and the community. We are a dynamic area, growing by leaps and bounds into a self-sufficient community the approximate size of Denver, CO. We have developed and maintained a high quality of life through the development of values and amenities that meet the needs of residents and visitors. Business-friendly regulations and attitude make this area prime for business start-ups and relocations.

Membership supports the Chamber’s continued, successful advocacyefforts to represent the interests of business in the political arena. We strive to initiate positive community change to improve the local economic climate for the benefitof all businesses.

Chamber businesses also enjoy unique marketingand visibility access with an organization that works 24/7/365 to promote local businesses. We provide them with access to the products and customers they need to see their business grow. We are excited to present new membership investment levels which demonstrate your company’s commitment to positively impacting the business community through your monetary support.

By joining the chamber you will:

Create name recognition for your business.

Promote your business and build relationships at networking events and business expos

Become part of a community that supports one another by “Buying Nearby” and shopping locally

Benefit from recognition given to new members at monthly luncheons and in our Friday e-newsletter

Promote your business on the Chamber website and directory

Celebrate with a ribbon-cutting ceremony and newspaper photo regardless of your business’ stage of development