Snow Business, June 2016

Built to Last Introducing the New EZ Brine Produces up to 6000 gal of brine per hour depending on water source Built in computer WiFi printer for easy programing continuous monitoring remote operation data logging Blend salt brine up to 3 micro ingredients Automatically mixes monitors solution system components Compact control station 304 SS mix tank skid style base Learn more at gvminc com snow division 6 SNOW BUSINESS JUNE 2016 www sima org snowbusiness MEMBERSHIP WORKS SIMA sponsors report measuring scope of industry BY MARTIN TIRADO CAE 23 billion Thats roughly the market size of the private snow and ice management industry in the United States and Canada combined according to the first of its kind impact report sponsored by SIMA The purpose of producing this report was simple Generally there is a complete lack of essential information on size scope demographics and economic impact in the private snow and ice management industry Thus SIMA contracted with an experienced researcher WolfWorks Consulting to uncover this information We found that knowledge of the market is critical to understanding the current state of the industry Once acknowledged benchmarks and trends can be built upon the baseline data and decisions made on how our market impacts all of us In SIMAs process of building professionalism and best practices we need to better understand who we are Having this first impact report is a step toward this knowledge acquisition The strategy now for SIMA is to discover whats next We want to hear from you about what information was useful in the impact report and where information is still lacking We will work to analyze what information can be used at a local level to help SIMA members successfully operate their businesses This will not be easy since the impact report confirms that the industry is exceptionally fragmented The top four largest operators account for less than 5 of overall revenue With an industry of more than 22000 we see an opportunity to grow the association and bring value to a greater number of snow and ice management professionals We will continue to lead the industry and need to make clear convincing value propositions for more membership participation Martin Tirado CAE is chief executive officer of SIMA Contact him at martin@ sima org 800 458 5123 At SIMAs 2016 Snow Ice Symposium in Providence RI SIMA will release the full report at no cost to all members and interested parties and it will be available to download from www sima org A few demographics measured in the impact report A Top 10 list of the largest U S states in overall market size Total snowplow service operators including how many are employers vs sole proprietors Amount of paved surfaces in square miles including total parking spaces and facilities Percentage of snow and ice services for companies with multiple lines of business landscaping exterior maintenance etc Check out the Last Word on Page 64 for a few highlights from the report and visit www sima org magazine to weigh in on your experiences from last season for our annual State of the Industry report

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