The Amazon.co.uk Black Friday Deals Store has opened with new ‘Deals of the Day’ available every 24 hours throughout the period including everything from the latest consumer electronics and Amazon devices to this year’s must-have toys, games, fashion, jewellery, beauty, home items and more.

Customers can discover all of latest Amazon Black Friday deals that become available as they launch ten days of Black Friday deals from Friday, November 17.

The official start of the Black Friday sale follows some early deals on Amazon Devices, including the Amazon Echo reduced to £69.99 - it's lowest ever price - saving shoppers £20, while the smaller Echo Dot device was also reduced from £49.99 down to £34.99.

There will also be thousands of Lightning Deals - products available at a discount, in limited quantities, for a matter of hours - introduced throughout the sale, with new deals becoming available as often as every five minutes.

Deals on Friday, November 17 include (pre sale prices correct as of November 14):

Small businesses and artisans selling on Amazon Marketplace and Handmade at Amazon are offering thousands of deals this Black Friday as well, providing customers with a wide selection of items from handcrafted gifts to innovative new products. Small Biz Black Friday.

Lincolnshire Live will bring you all the latest, including store opening times, deal announcements, online news and where to get the best discounts right here.