The promotion of prescription drugs is a complex endeavor. Synthesizing all the publicly available information on FDA's requirements, including its extensive history of enforcement letters, this RAPS resource can help regulatory professionals at all levels of their careers. This guide can also be used as a resource for others within the industry involved in the commercialization of prescription drugs.

...should be on the shelf of every ad/promo professional...

— Dale Cooke

Hands down - this is the most comprehensive and clearly written text on advertising & promotion I have ever read...

— Moulakshi Roychowdhury

[The book is] a thorough compilation of current topics, historical references, FDA enforcement, etc., and provides a robust overview of applicable laws and regulations...

...should be used as an educational and reference tool by regulatory professionals, marketers and anyone who needs to understand the regulatory landscape around the advertising and promotion of drugs and biologics.