Freederm Website Generates Massive Consumer Engagement

By Paul Honey

A website designed and developed by Strange, which offered Freederm customers the chance to win their dream job for a day, has seen staggering success in responses from entrants using the site to upload photos, videos and content.

The competition had five dream job prizes: MTV news presenter, NME photographer, LOOK stylist, BIG TOP 40 presenter and Choice FM radio DJ. Entrants were required to upload relevant photos or video footage, according to the prize they were interested in. Users could then view and vote on the entries. The competition was part of an interactive campaign negotiated by RSVP, the collaboration between Viacom Brand Solutions, Global Radio and IPC Media.