Free Download – Social Proof in Marketing Content

The Case for Case Studies

When marketing your product or service, social proof is often the key to closing the sale. It’s vital when you offer something that is new (or even new to them), expensive, or has a learning curve. Showing how others have benefited from your product reassures your prospect that she is making the right choice. Testimonials are great. But, case studies provide that reassurance with interesting stories from satisfied customers.

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