Scope Magazine – Issue #44

Thanks for checking out our 44th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

How to Use Psychology to Hack Your Customers’ Brain and Boost Sales!

What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night, right? But the truth is that it’s not as manipulative (or scary) as it sounds. The good news for you is that you can use the psychology to connect with people in your target audience, build your business reputation, and even convince people to buy your products & services.

Can Social Cards Help You Attract New Customers?

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? Just one link could potentially translate to thousands of dollars of business. But… What the heck is a social card? In a way, social cards are the calling cards of the digital age. Just as a printed calling card could show something about the owner’s personality, a social card is your opportunity to show off your business in its best (and most compelling) light.

Making Sure Your Multi-Location Business is Visible on Google.

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location gets its turn in the spotlight and we’ll show you exactly how it’s done.

6 Pro Tips to Boost Your Sales & Set You Up for Success!

2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of six things you should be doing in 2018 to make the most of your local marketing.

Client Testimonial

They are quick to respond to our needs and they explain things to us so well that we have had them train our staff to do a great deal of update work in-house.

Paul Rossi

corningymca.org

D3 never looked so good!!

Doug

Dave Clark Foundation

Thanks Greg. It looks great.

Angelica Feuer

Feuer Nursing Review

I feel very confident that you were on top of it. You're always very responsive to our issues and questions. I'm very thankful for that!

Diane

nyfarmersmarket.com

I love you all!! No Really!

Lea Cullen

greengurunetwork.com

As a first time author you learn as you go and one of the things I learned is the importance of the book cover it has to be an immediate attention grabber that motivates a person to buy the book. My first cover self-designed missed the mark, lesson learned ask Greg Breen of Scope Design for help! Sales begin to take off see for yourself.

Jim Cendoma

pep-the-book

Thank you Greg. Everything is exactly how I wanted it. Your work is excellent and quick. I appreciate your attention to details. Please send me a bill and I will get it paid right away.

Judy Graves

www.nyaael.org

Wow…I love my new site by Scope Design!…... I love the movement of it, the color, the feelings around it, and the professional, yet personal look. It truly reflects who I am as a person, and what I bring to my clients. I have been getting a lot of positive feedback- particularly around the idea that it is so indicative of my professional and personal essence. The suggestions Greg gave really made the difference in terms of quotes, testimonials, thumbnails, etc., and the process was organized and efficient. I know this new site will make a big difference in how I am seen in the world, and will attract exactly the right clients to me.
Thanks again Greg!

Katherine Poehnert, M.Ed. Psych., PCC

Executive Coach and Trainer, InSight Services Leadership

"your awesomeness is apparent . . .when you're a finalist in a design competition!!!
I entered our site with your name / company as designer / developer into a design competition - and we're a finalist!! They'll announce the winner next week, but really, I'm happy no matter what.
Good job, Greg - you're so good at what you do."

Jessica Pac

allsaintsparish.org

So thankful I was recommended to Greg for IT support. Everything that I have needed has been handled in warp speed! Superb customer service, excellent work, trustworthy, consistent and reliable. I especially value his ability to look beyond the scope of what you ask. I only wish that I had found him sooner! I highly recommend Greg and Scope Design.