Xbox One’s suite of multimedia options and apps is keeping it ahead of Apple and Google in the quest to connect and capture the living room. That’s the view of Robert W. Baird analyst Colin Sebastian.

It follows Microsoft’s list of launch window Xbox One apps. See the full UK list of entertainment services through the link.

Speaking with Gamespot, Sebastian said of Microsoft’s goal of placing Xbox One at the forefront of households, “Overall, we were impressed with the platform and believe that Microsoft has largely achieved its goal of creating a compelling living room entertainment hub.

“Games we saw show improvements in graphics and performance over current generation, and multi-media capabilities that keep Microsoft ahead of Google and Apple (for now) in the living room with the integration of console quality gaming, web content, and traditional media.”

It’s to have the option of using Netflix and other media services through your console, but to many it’s a secondary concern. What’s your view?