People change. This is 1 fact we are certain of. When people change, their interests, values and ideas change with them. They reinvent and reformulate their values and goals. And this affects the recruitment market.

The first challenge we see is that people, who are looking for a job, have more power. And they are well aware. The ones, that have a new employer a lot to offer, have high salary expectations right from the start. Skilled people looking for a job are like single women. They want to be ‘hunted’. They want a guy to put in an effort for them. For job searchers, it’s the same idea. They often have several interested parties, that want to hire them. So, they play them out against each other. And the highest bidder wins.

On the other hand, we lack really skilled people. Although technically skilled people. Introducing the second trend. These days it’s harder to find the right match. Just like people, technology evolves and right now… The business is BOOMING more than ever. Companies need to focus internally. They need to start educating and investing in their own staff instead of firing them when they become unqualified. Because firing costs money and then they need to find a new employee, where they have to invest in any way. So why go through the trouble of finding a new employee while you can invest in a talent of your own.

Third challenge: be attractive! People are spoiled. People expect more from everything. Their coffees need to be the bigger the better, accompanied by a (preferably) a homemade piece of cake. When they go to the supermarket, they expect there to be tasters. Your challenge as a recruiter is to surprise them with something. If you don’t, they won’t be interested in you or the company that you are representing.

Challenge 4: be visible! People need to know you are hiring. The traditional hiring process is dying. If you want to be noticed, make sure you are visible to your audience at least once a day. What does your audience check every day? SOCIAL MEDIA. This is quite new to everybody but crucial. The challenge is to shift your focus to social media channels and to get noticed in the billions of posts.

And last, but not least. The fifth challenge: the job title ‘Recruiter’ is changing. A recruiter this day also has to be a marketer and a product manager. It is your job to make a vacancy attractive and to make it personal.

So, let’s sum up the challenges one last time. The traditional recruiting system is dying. Shift your focus and bring your A game! Be different by surprising your audience and keep it personal.