Just recently the store brand "trend IT UP" can be found in most DM stores (drugstore chain in Europe). The small yet professional display presents lipsticks, lipliners, nail polishes, mascaras and eyeliners. The simple design and affordable prices was what caught my eyes. After researching a little bit, I also found out that "trend IT UP" is cruelty-free, which is a huge bonus!

Many that know me, know that I mostly use lipliners as lipsticks because the coverage and wearing-period work better for me.

I am quite surprised about the quality of these lipliners. They are very smooth and have good pigmentation. Another plus side is that a sharpener is integrated at the back end of the liner! Of course there are many more colors to choose from but for the beginning I decided myself for these four.

#040 - A soft pink that is very natural

#060 - A lighter orange red which is perfect for autumn

#010 - The perfect nude for me

#080 - A raspberry color that does not come across too pink

Have you already tried the new brand of DM? Let me know in the comment section!