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Facebook Readies an iPad App, Finally

Jason Alden/Bloomberg NewsThe Facebook Web site is not optimized for the iPad.

Facebook had its application for the iPhone ready right when the Apple App Store opened in July 2008. But more than a year after the iPad went on sale, there is still no official Facebook app for it.

That is about to change. People briefed on Facebook’s plans say that in coming weeks the company plans to introduce a free iPad application that has been carefully designed and optimized for the tablet.

The app has been in production at Facebook for almost a year, going through several design iterations, and is now in the final stages of testing, according to these people, who declined to be named because they were discussing confidential product plans.

One person who works with Facebook said Mark Zuckerberg, the company’s chief executive and founder, has been heavily invested in the process, overseeing design decisions and the app’s unique features.

People who have seen the application said it has a slick design that has been tailored for the iPad and its touchscreen interface. Facebook developers and designers have also overhauled the Facebook Chat and Facebook Groups features for the application. And the app will go beyond the features available on the Facebook Web site by allowing users to shoot and upload photos and videos directly from the iPad’s built-in cameras.

“The photo and video experience is amazing, offering full resolution and full-screen images,” said a person who has seen the app.

Jaime Schopflin, a communications manager at Facebook, declined to discuss any future products. “We have a great relationship with Apple that is exemplified by our iPhone application, but with regards to an iPad application we have nothing to announce now, and cannot comment on future Facebook products,” she said. Apple declined to comment.

Facebook’s users have complained in the past that its Web interface is not optimized for the iPad or any other touchscreen experience. In response, a number of outside developers have introduced Facebook-friendly applications for the iPad, including My Pad, iFace and Friendly.

The new app could be a boon to both Facebook and Apple. Mobile applications and optimized mobile Web sites have been a major area of growth for Facebook, with the company saying that there are now more than 250 million Facebook users actively accessing the service on a mobile device. Facebook is approaching 700 million users worldwide.

A compelling Facebook application for the iPad could help Apple woo customers who are torn between buying an iPad and a competing Google Android tablet. Apple has sold more than 25 million iPads since the device was introduced last year.

Apple also plans to help Facebook promote the new application by featuring it prominently in the App Store, said a person familiar with the plans for the app.

In addition to the iPad app, Facebook also plans to introduce a better version of its Web site for the iPad. It is unclear when this will be unveiled, but it is not intended to compete with a Facebook iPad or iPhone application, and instead is meant “to supplement these experiences,” this person said.