Make it easy to type

Finding a domain name that’s easy to type is critical to online success. If you use
slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to
find your site.

Keep it short

If your domain name is long and complex, you risk customers mistyping or misspelling
it. Short and simple is the way to go.

Use keywords

Try using keywords that describe your business and the services you offer. For
example, if you’re a glass replacement business, you may want to register GlassRepair.com or
GlassReplacement.com.
It helps improve your rank on search engines (which increases traffic) and just makes more sense to your
customers.

Avoid numbers and hyphens

Numbers and hyphens are often misunderstood — people who hear your website address
don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you
need these in your domain, register the different variations to be safe.

Be memorable

There are millions of registered domain names, so having a domain that’s catchy and
memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds
appealing and makes sense to others.

Research it

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by
another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

Use the dot com extension

The .com domain extension is far and away the most popular, but it can be tough to
get a short and memorable .com domain name because it’s been around for so long.