How To Sell The Need For Professional Web Design To A Skeptic

April 27, 2016

How To Sell The Need For Professional Web Design To A Skeptic

You wouldn’t believe how many small businesses and startups are out there that think they can create their own web platform. There are thousands, if not tens of thousands doing that right now. Now, don’t get me wrong, it’s good to have self-belief in business. But you need to know where exactly your strengths lie. Just because you’re good at your particular profession doesn’t mean that you’re good at everybody else’s. It’s about realism, not bravado or overconfidence.

If you’re still skeptical, this post is for you. It’s about why professional Perth Web Design is essential if you want to build a website your customers love.

You Have Room To Develop

Professional web designers will consult with you about where you want your business to go in the future. As a result of that they’re very interested in building a platform that will allow you to do just that. Adding new products or services should be easy and shouldn’t require a website overhaul. And this is possible with a professional solution. If you’ve tried to do it yourself on the other hand, you likely end up with something a lot less flexible. You’d have to adapt your product to your website, and not the other way around.

You Benefit From Partnership

Many small businesses see web designers as an unfortunate cost. But remember, these professionals are also experienced consultants. Going forward, you’ll be able to consult with them on the best design strategy for your product. In many cases, they’ll have a clear idea what will work and what won’t. In other words, they’re not just designers; they’re a resource with specialized knowledge.

Consistent Identity

Coming up with your own business design language is difficult. Often, you’ll find that your branding is inconsistent between two platforms. And this can hurt the recognition of your brand. Web designers are experts in getting the visual language piece right. They’ll be able to create templates, not only for the web pages, but also for your logo, business cards and social media accounts.

Your Website Will Be Easier To Navigate

If web designers know one thing, it’s that it’s important that customers can find what they’re looking for quickly and easily. Great web designers will spend time testing which navigation systems are best for your website. What you care about at the end of the day is not how many clicks you received, but how many customers found what they wanted. You want to be able to retain customers on your site and ensure that they at least arrive in the right place.

Your Website Will Be Polished

If you’ve ever tried making your own website you’ll have noticed that it’s hard to get it to look right. Most of your creations won’t have the polish or the skill of a professional. The fonts might be the wrong size, the ratio of white space to text might be all wrong. The menus might be confused. Web designers can take these seemingly intractable issues and correct them. Suddenly, your site will be far more readable and functional.