We create either for fun or under the gun.
Market leaders create for fun under the gun.

You create “under the gun” when you need to
solve a pressing problem urgently and creatively. Creating for fun takes
place when you are working on making your dream a reality or “play
with the objects you love”.

Creativity can be learned. Learning creativity
includes both creative thinking and creative action.

Here is the story illustrating the value of
non-standard thinking. An inventive clerk had to calculate the area of some
complex shapes. Since he was not a master in Math, he faced two problems.
Firstly, he couldn't "fetch" the data into polynomials and secondly, he
hadn't mastered the art of Integral Calculus. But he was inventive. What he
did was draw the data on calibrated 100 gram paper and then cut out the
graph and... weighted it.

You can improve greatly the quality of your
life by injecting creativity into everything you do. Everyone loves the
feeling – the joy, the mental lift, the energy, the attitude, the
productivity, the satisfaction – that comes with
being inspired.

To enjoy lasting inspiration and have a
continual stimulus for ideas to achieve your
stretch goals, you must
have a dream, to create an inspiring
vision of
the future, to find what you love to do,
and to choose the right, clearly defined and intensely desired goals. Having
done so, start moving towards making your dream a reality. Experiment, take
risk. If you really want something you’ll invent amazing ways to achieve
it.