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Explore Lubbock

Welcome to Lubbock, Texas, where the atmosphere of a small town meets the vibrant culture and energy of a big city. From agriculture and athletics to music and education, Lubbock has something for everyone. Our wide-open skies are deep blue by day, clear and star-flung by night. First time visitors can’t help but remark on the friendliness of the locals, a neighborly charm that’s all the more striking for the city’s thriving, on-the-go economy.