The corporate image of Galerija Emporium blends perfectly with the Art Noveau-style of Merkur palace, which hosts the Galerija Emporium shopping centre. The careful placement of the logo and colour selection were determined in cooperation with experts from the cultural heritage protection office and the architects who renovated the building.The minimalist corporate image was implemented sensually onto the façade, and on promo materials and packaging. We used colours that are derived from the Art Nouveau period such as black (iron), beige and turquoise. With this project, Bergla helped to create one of the most prestigiously high end fashion brands in Slovenia and promoted many other high-fashion products.