Do you remember that commercial of the G.O.A.T. faking his retirement and returning as the man known as Johnny Kilroy? Well the shoe he wore in that commercial will be dropping this fall. The shoe features a Black/Platinum Grey color scheme with red accents. This is just a

You can grab your pair this Friday, April 6, but have one last look at some on foot photos of the Nike Air Diamond Turf 2 “49ers” colorway. These will be available at all Nike Sportswear retailers. Will you be grabbing a pair when they

Amongst the other Air Jordan 9’s retroing this year, we will have a new colorway drop also. We have the first look at the Air Jordan 9 Black/Photo Blue. The shoe has a black upper, white sole, and photo blue jumpman, stitching, and lacestays. The fall/holiday

Yes you read the headline right! Nike SB and the always sold out clothing line Supreme are teaming up again for another shoe. The Supreme SB’s were one of the original and most loved SB collabs of the early 2000’s and they are back again with a

The man who golf hot again is getting another gift from Nike. Tiger Woods will have this Air Force One to match his four green jackets from the Masters golf tournament. The shoe has a white base with gold & green gradient design on the toebox

Lance Armstrong’s Livestrong fight against cancer has been one of the most successful medical research ventures in history. It is also one of the most profiled in American sports and his contributions has been most beneficial. Nike has also been one of Livestrong’s biggest supporters

Mission Statement

Originally our "Sneaker Life. College Life." motto was the collective mindset of each member of Sole-U and our ambassadors. It is not only a saying but a lifestyle in which we all live by and operate our brand by. However we now look to venture deeper into the culture - through varying avenues. As we have grown older, our interests have grown. And the culture has truly grown in the time since our launch and we believe the blog and brand should reflect the growth of the culture.