The FTC's pursuit of Trudeau goes back to at least 1998, when the
FTC fined
him $500,000 for deceptively advertising Eden's Secret
Nature's Purifying Product, which falsely claimed to improve your
immune system.

Trudeau insisted his First Amendment rights were being infringed,
and began advertising books rather than diet supplements in new
infomercials. This had the effect of
personally annoying FTC staff attorney Leslie Fair. After the
ban, she attended a conference in New York. Upon entering her
hotel room, she said, "What was the first thing I saw when I
turned on the TV? A Kevin Trudeau infomercial."
Fair discussed her revenge in a blog post on the
ruling.

The new ruling requires Trudeau to give back all the money he
made from selling books during the infomercial ban. The ruling
offers these juicy tidbits about the size of Trudeau's operation:

Trudeau’s Weight Loss Cure infomercial sold thousands of
books each day for many months.

Trudeau aired infomercials in violation of the order at least
32,000 times.

The infomercial ban does not violate the First Amendment
because the government has the right to protect consumers by
imposing narrowly tailored restrictions on commercial speech.

Trudeau assigned his rights to payment from his company’s
assets to ITV Global in exchange for ten years of monthly
million-dollar checks in order to steady his cashflow.

Trudeau is still hawking coral calcium as a bogus health aid.
Here he is in a video he posted on YouTube last year: