CRO helps in determining how well is your SEO campaign going. The best of the SEO companies will track your conversion rate as part of the package you have paid for, but there is nothing wrong with doing a little research yourself. This will help you to find out if your investment in SEO is working or not.

If you wish to read how conversion rate can help you to stay ahead of your competitors, you may visit this link:

There are numerous indicators that show the health of your SEO campaign. One of the indicators is the increase in the website’s traffic. Though, if users are just entering and exiting your site promptly, without making any purchase or query then something is wrong.

Maybe there is a need to change the keywords or review the content on the website. Perhaps the page layouts in your website need to be reformed. What you require is that your visitors are engaged with the content of your website and are prompted to make a purchase or hire your services.

Your pages may be ranking higher in Search Engine Rankings Pages (SERPS), but if this is not being converted into sales, then something is not right on your site. The conversion rate is a pointer to the success of your SEO work.

You and your SEO service provider will have to determine the pages with the best and worst conversion rates. After that, you have to find out the possible reasons behind the bad conversion rates of the pages. Once you are able to do that, you can make the necessary changes.

Hopefully, this information would be useful for you. If in case, you still want to read more about conversion rate, you may click here now.