Warner Edwards gin has brand refresh

Super premium gin brand Warner Edwards has changed its name to Warner’s as part of a brand overhaul.

Other changes to the Northamptonshire-based distillery’s brand include a new logo, product names and labels.

The company was named after its two founders in 2012, and is now headed by husband and wife Tom Warner and Tina Warner-Keogh.

The new logo has kept both an English lion and a Welsh dragon as a nod to its original founders, and now includes a tag line ‘Farm Born British Gins’.

Founder Tom Warner spoke of how the rebrand felt like a natural step for the company.

He explained: “We’ve had quite the journey since we started back in 2012. Our team has worked incredibly hard to get the brand to where it is and it’s this hard graft – coupled with great care for the environment and sustainability – that has enabled us to create epic gins and a brand we’re immensely proud of.”

Continued growth year-on-year has allowed the distillery to “keep innovating and driving the category,” Warner said.

The company was listed as sixth in The Sunday Times​ 'Fast Track 100' 2018.

Right time

Warner continued: “The change of name to Warner’s feels like a natural evolution for us – our customers have been shortening our brand name to Warner’s for years, so now is the right time to make the change.

“Warner’s also better represents our current team and, combined with our new look and feel, should give us better standout on the shelf and increased brand recall, so it’s a no-brainer.”

Co-owner Tina Warner-Keogh added that the rebrand was a “really exciting time” for the brand and one the team could not wait to share.

She said: “We’re a proudly farm-born, inventive and big-hearted brand, and we wanted to challenge ourselves to better deliver our epic brand story through our product look and feel. The work that has been done to the logo and new brand visual identity means our narrative is now clearer and more impactful.”