This is the same spirit in which we created our new Cisco Social Media Playbook. Our goal was to develop a collection of easy-to-remember practices, tips and factoids in a lighthearted manner. If you want to learn what it means to be S.O.C.I.A.L., understand the listening ABCs and 123s, what the 5W's stand for, and which 6 "starter" metrics can help change the conversation from "no" to "yes" with management, you're at the right place. We write about these topics and other practices in our 20-some-page document, filled with bite-sized Cisco case studies.

Without further ado, here is the Cisco Social Media Playbook – 2013 edition: