GlobalWebIndex specializes in investigating social media usage patterns across the globe to help marketers, advertisers and communications professionals ensure they provide the best localized experience. The recent Q1 2013 study shows the extent to which our usage of smartphones drives up social platform engagement, particularly on Facebook. As Brett Petersen, Director of Stream at GlobalWebIndex explains in this presentation, their research methodology involves surveying consumers across 31 geographies asking specific questions about social... [More]