Why Hire LRPC?

✓ Accredited 401k Fiduciary Compliance Specialist

LRPC is a Registered Investment Advisory (RIA) firm, not a brokerage firm, bank or insurance company. RIAs are required by the Investment Advisers Act of 1940 to act as fiduciaries without limitation when providing investment advice to their clients’ retirement plans whereas brokerage firms, banks, and insurance companies are not.

In addition, Lawton has earned the Accredited Investment Fiduciary (AIF) designation by completing a rigorous program of study offered through the University of Pittsburgh’s Executive Education program. You can feel comfortable knowing that your 401k plan will be monitored by an accredited 401k fiduciary compliance specialist.

✓ Knowledge and Experience

Robert C. Lawton, AIF®, CRPS®, has more than 30 years of knowledge and experience acquired by working with hundreds of 401k plans and many Fortune 500 companies.

✓ Independence

LRPC is an independent, 100% employee-owned, Registered Investment Advisory (RIA) firm, and is not bound to recommend any specific investment options or providers. The firm does not hold client assets or execute client trades. LRPC has no conflicts of interest that prevent it from providing clients with the best advice. This independence permits the firm to conduct objective research on more than 30,000 investment options leading to unbiased investment fund recommendations.

RIAs provide advice that is in the best interest of their clients. LRPC has no proprietary products to sell and derives no revenue from payments from mutual fund companies or third parties. The firm receives 100% of its fee revenue from client billings. Brokers, bankers, and insurance company advisors work for their companies, not their clients. They present investment ideas and approaches that are in the best interest of their firm and themselves, not their clients. Conflicted investment advice provided by these advisors is estimated to reduce participant investment returns by 50 BPs per year.

✓ Client Focus

LRPC is passionate about its clients’ needs. The firm provides quick, accurate solutions to problems and questions. LRPC’s business practices are transparent, accountable, and open. As a result, the firm has experienced nearly 100% client retention.

Hire the Best Adviser, Not the Best Sales Team

Managing your company’s 401k retirement plan in today’s markets can be extremely challenging. With more than 650,000 investment advisers vying for your business, hiring the right adviser is critical to achieving retirement readiness for your participants and fiduciary compliance for your 401k plan.

Make sure you have researched the following:

Will the adviser sign on to your 401k plan as a fiduciary without limitation?

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Robert C. Lawton

Robert C. Lawton, AIF®, CRPS® is the Founder and President of Lawton Retirement Plan Consultants, LLC (LRPC). Lawton is an award-winning 401k investment adviser and fiduciary compliance specialist with more than 30 years of experience working with retirement plans. LRPC specializes in bringing Fortune 500 solutions to small and medium-sized businesses in Illinois and Wisconsin.

Lawton Retirement Plan Consultants, LLC offers no tax, legal or accounting advice and any advice contained herein is not specific to any individual, entity or retirement plan, but rather general in nature and, therefore, should not be relied upon for specific investment situations. Lawton Retirement Plan Consultants, LLC is a Wisconsin Registered Investment Adviser and accepts clients outside of Wisconsin based upon applicable state registration regulations and the “de minimus” exception.