Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about the Relevancy Spectrum. The example that I use is with paintings. First, a lot of people just put a bunch of keywords that they think are related into an ad group. Then they’re disappointed with the performance. This is why you ..

Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. Today we’re going to talk about shelf space theory. Ken Robbins, the president of Response Mine, where I used to work, used to always say this: “It’s like you walk into a grocery store. You go down the ..

Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about Microsoft Bing. I LOVE ME SOME BING. Bing is one of the most efficient platforms out there right now. It’s so much cheaper than Google. In fact, I want to go so far as to say that, yes, you should start ..

Transcript: Hey folks. My name is Charles Lumpkin. Today we’re talking about “Match Typing.” Match typing is a further segmentation. Believe it or not, a keyword is not the end all be all. There are different ways to split it up. The three common match types on both Google and MSN are “broad,” “phrase,” and ..

Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’re going to talk about common landing page test types. Now, why even test landing pages? What we’re talking about is trying to get the conversion rate up on our pages. More conversion equals more money in the ..

Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. I want to talk to you about “Google and the Toilet Plumb Theory.” Ok? I’m not sure if it’s called a “plumb” but it’s the thing that’s in the back of the toilet tank that goes up as ..

Transcript: Hey folks. My name is Charles Lumpkin. Thanks for spending some time with me today. Today I want to talk about Facebook’s pay-per-click platform. It is really good. If you haven’t tried it yet, it’s pretty phenomenal in some markets. Let me tell you some of the common mistakes that people make. The most ..

Transcript: Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. I want to talk about testing domains in your ad creative. Out there on the search engines and contextual advertising campaigns. You have a URL – it’s called the display URL in most cases. What you may not ..

Transcript: Hello, my name is Charles Lumpkin. I appreciate you spending some time with me today. Were going to talk about, probably, one of the most common mistakes that I see. And I see it all the time. It’s that you have budget caps on your campaigns. So, what is a budget cap? That means, ..