When Naming Products Don’t Confuse Your Customers

Naming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business.

Good names are a key to long term success.

My favorite branding example is Google, which created the #1 most recognizable name in the world after only 6 years in existence, with zero advertising.

Compare this with the new Network Solutions service offering, which is a recipe for customer confusion. NetSol is trying to make themselves cool and rename all standard services. This will not work. Renaming “domain name” to “nsWebAddress” is just a bad idea and guaranteed to fill their support line with questions.

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