On online campaign that looks like a big brand above the line promotion

The backdoor route to a digital marketing campaign for Backstage Academy?
Digital strategy led by co-owner and Managing Director, Andy Taylor

A project recently undertaken by Outsmart for Backstage Academy perfectly illustrates our digital approach. With the brief demanding a boost to 2015 enrolment figures on two specific degree courses, our response is varied and wide ranging. Firstly, we established the campaign idea #careerslessordinary.

Speaking directly to students looking for an exciting career in an emerging sector with excellent employment prospects, the theme has been rolled out across Facebook (social and advertising), third party banner advertising, an email campaign, a PPC campaign and enhanced web content utilising specialist landing pages, the campaign has garnered impressive results. One route actually proved more successful than any other, to the point where we focused all our budget and attention on it. What was it?