Astor & Black Custom Clothiers Launches New Web Site to Emphasize Their Brand Promise: It's All About You.

7th March, 2012

NEW YORK, March 7, 2012 -- Astor & Black Custom Clothiers announces a new web site and a new look launching today -- www.astorandblack.com. The revamped web site will feature Astor & Black's new brand identity, new seasonal look book and a series of new features, content and videos designed to demystify the custom clothing experience.

"Our new web site tells our story in a powerful way," says David Schottenstein. "It does our clothing justice and positions us as a distinct luxury brand."

Astor & Black's new web site will provide a comprehensive look into Astor & Black's highly personalized custom suiting experience. It includes demonstrative videos covering the four steps of the experience: Consult & Measure, Create, Make, and Fit. In regards to style, it reveals fifteen featured looks in its Spring/Summer 2012 Look Book covering the major trends in men's fashion. It also includes a new section entitled People of Interest, where Astor & Black customers -- including celebrities and athletes -- can upload pictures of themselves wearing their Astor & Black suits. "Each suit is a limited edition with a story to tell," says Schottenstein. "And our customers are incredibly passionate about their clothes, so the People of Interest section should be fun to watch."

The site highlights the wide variety of custom clothing options available at Astor & Black including suits, jackets, dress shirts, pants, overcoats, and shorts. They also feature some of their high profile fabric brands like Cloth by Zegna, Scabal, Loro Piana, and Dormeuil. Among their accessory call outs are Cole Haan, Allen Edmonds, Raffi, Di Bianco, Donald J. Pliner, W. Kleinberg and more. The presentation of Astor & Black's full retail spectrum presents the company's other primary benefit which is a one-stop-shop where an Astor & Black Professional Clothier can take care of their clients' every need including accessories and select ready-to-wear brands.

Headquartered in Columbus, Ohio, Astor & Black was founded in 2004 by then 21-year old Founder and CEO David Schottenstein with the idea to create a person-to-person business that elevates the standard of dress for the modern man by delivering a quality garment with a perfect fit and helpful style advice. The most distinguishing characteristic of purchasing a suit through Astor & Black is the experience, made possible by Astor & Black's personal concierge level of service provided by their Professional and Master Clothiers who meet with your at your home or office.