Why Brands Need Gay Women86% have broadband internet88% are car owners60% are pet owners60% purchased a new cell last year36% bought sports gear last year25% purchased a car last year25% belong to health clubs20% have a child under 18 at homeAvg 3x/wk dine out

even more than your average US consumer:greater amount of disposable incomegreater amount of discretionary time on their hands ($70.3b tourism/annum)more likely to have a broadband internet connection (86% vs. 53%)own a laptop computer (72% vs. 35%),own a DVR or Tivo (56% vs. 24%)own a BlackBerry or other PDA (35% vs. 14%).