Media Release

New Mexico Bowl Unveils New Logo

Design chosen to honor local landscape and celebrate football

ALBUQUERQUE, N.M. -- The New Mexico Bowl unveiled a new logo today to celebrate its fifth anniversary this year, and to move into the future with a new brand. From this date, the New Mexico Bowl will use this logo in all references.

The bowl’s new logo acknowledges and honors New Mexico, incorporating the desert, mountains, vistas, the Zia and glowing golden sun that are a cherished part of the area landscape. The colors and design also pay homage to the bowl’s purpose, collegiate football. Six official colors comprise the logo: black, pantone 137, pantone 497, pantone 4715, pantone 1797 and pantone 7510. The new look was designed by Timothy DeLisle of DeLisle & Associates Advertising (Mauldin, S.C.).

Merchandise featuring the new logo will be available online through the New Mexico Bowl Store in December and at the game, which is set for Saturday, Dec. 18, and will be televised nationally on ESPN and ESPN HD live from University Stadium on the campus of the University of New Mexico.

ESPN Regional Television/Event OwnershipThe nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).