The subject line in an email, almost as much as the from line, is one of the most important deal-breakers for your readers. That’s why this week we looked at how different email clients (on all platforms we could get our hands on) dealt with them… So, continue reading and see for yourself how many characters your subject line should have! Read more: The maximum displayed length of the email subject line | 1 Comment

In last week’s article, we hoped to convince you that the from line is at least as important as the subject line in all your email communications. Now, to help you out, we tested different platforms and came up with the following “cheat-sheet”, detailing the maximum displayed length of the from line on different browsers, phones and desktop applications! Read more: The maximum displayed length of the email from line | 2 Comments

The best way to describe the feeling one gets when receiving a do not reply to email is that the person/business just doesn’t care! This was and still is a bad idea, especially these days, but there are a few select cases where it’s acceptable… If you’re wondering what they are, just read on! Read more: Stop sending "do not reply to" emails!

There you are, probably saving damsels from erupting volcanoes, when you hear the *ding!* of a new email in your Inbox – your friendly neighborhood email marketer is sending you an offer! While most of these guys will be harmless, there are a couple that just don’t get how it works, so read on if you are interested in the top 5 worst email marketer offenders! Read more: The 5 worst types of email marketers

The question of when to send an email or what the best time for your recipients to see your offer is, although asked and debated many-a-time, still doesn’t have a straight, go-to solution. Since it’s a bit more complicated than just picking Wednesday, read on to find out the pros and cons of each day of the week, as well as the optimal time of day for your mail merges. Read more: What is the best time to send email newsletters? | 2 Comments