Destiny Beta Concludes as Biggest Beta in This Console Generation

SANTA MONICA, Calif.--(BUSINESS WIRE)--
Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI), and Bungie today confirmed millions of
people have played their upcoming and award-winning game Destiny during
their beta test to gather vital information in preparation for launch.
The Destiny Beta included a sampling of major activities
featured in the full game. The beta began first on PlayStation®4 and
PlayStation®3 on July 17 and came to a close Sunday evening, with 4,638,937
unique players participating.

"This is the biggest beta of this console generation by a wide margin
and the largest console beta ever for a new video game IP to date," said
Eric Hirshberg, CEO of Activision Publishing. "Hosting a beta at this
scale is an incredible feat, so we're thrilled to see the phenomenal
response. But the beta is just a taste of what's to come. We're counting
down the days to our launch day, September 9th."

"We were totally blown away by the number of people who played the
beta," said Pete Parsons, COO of Bungie. "We surpassed even our own
goals and the feedback was invaluable. We cannot thank the community
enough, the response was humbling and in the weeks ahead we'll be
working hard to ensure that Destiny lives up to the
expectations at launch."

About Destiny

Players are cast as Guardians of the last city on Earth, who will
explore the ancient ruins of our solar system from the red dunes of Mars
to the lush jungles of Venus. Able to wield incredible power, gamers
must battle humanity's enemies and reclaim all that was lost during the
collapse of mankind's Golden Age. In a story-driven universe, Destiny
unfolds through grand talesand epic adventures by
immersing players in a bold new universe filled with cooperative,
competitive, public, and social activities, all seamlessly connected. Destiny
is rated T for Teen by the ESRB (Animated Blood and Violence).

Bungie was founded in 1991 with two goals: develop kick ass games that
combine state-of-the-art technology with uncompromising art, captivating
storytelling, and deep gameplay, and then to sell enough copies to fund
their ongoing quest for World Domination. Over the past twenty years,
Bungie created a bunch of fun games, including the Halo Franchise, the
Marathon Trilogy, and the first two Myth games. Now independent,
employee-owned, and located in Bellevue, Washington, Bungie is preparing
to unleash their newest creation, Destiny, upon the world.

Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

Our Elite RosterOf Legendary Titles

In Destiny you are a Guardian of the last city on Earth, able to wield incredible power. Explore the ancient ruins of our solar system, from the red dunes of Mars to the lush jungles of Venus. Defeat Earth's enemies. Reclaim all that we have lost. Become legend.

As a leading entertainment franchise globally, Call of Duty delivers cinematic intensity, big moments and stunning visuals. Call of Duty games feature an award-winning multiplayer experience, a gripping campaign on par with a Hollywood blockbuster, and an engaging cooperative mode. The critically-acclaimed franchise continues to set the bar in the FPS genre and is enjoyed by millions and millions of gamers every year.

Kaos has blown up the walls of the feared Cloudcracker Prison freeing the most notorious villains in Skylands. It's up to you and the Skylanders to find and capture them. Using Traptanium™, a magic material that can harness the power of the Elements, you have the amazing ability to trap the villains and return them to Skylands to fight for you! Experience the ultimate adventure with the Skylanders as you explore Skylands in search of the escaped villains!

World of Warcraft®has brought the rich fantasy settings and epic characters of Blizzard Entertainment's celebrated Warcraft universe to life in massively multiplayer online role-playing game form for millions of players across the globe.

In Blizzard Entertainment's award-winning Diablo® action-role-playing games, players take on the roles of brave heroes who are drawn into an epic conflict between the angels of the High Heavens and the demons of the Burning Hells over the fate of the gothic fantasy world of Sanctuary.

Noted for their epic space-opera story lines and supremely balanced multiplayer gameplay, Blizzard Entertainment's StarCraft® real-time strategy games have been a longstanding fixture on players' and critics' "Best of" lists and a staple of professional eSports for as long as the category has existed.