Provides complete coverage of all the laws governing the advertising and marketing of products in Canada. Designed for both legal professionals and the marketing and advertising professionals they represent. This work gives an in-depth examination of both the federal and provincial laws affecting advertising, packaging, pricing, promotion and distribution.
Top legal experts present clear, detailed commentary on such issues as labelling requirements, total price disclosure, advertising content restrictions and permitted promotions and contests. Specific products that are specially regulated receive individual attention including food and drugs, cosmetics, liquor and tobacco products and hazardous products.
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About the Author

David Young is Principal at David Young Law, a privacy and regulatory law counsel practice. David has been advising clients on marketing and related regulatory matters since the 1980's and on privacy issues from prior to the enactment of Canada's private sector privacy laws. He is co-author of Canadian Advertising and Marketing Law, published by Carswell. David is a past Chair of the Canadian Bar Association's National Privacy and Access Law Section (2007-2008) and was Co-chair of its 2013 4th Annual Access to Information and Privacy Law Symposium. David is a member of the Canadian Marketing Association's Ethics and Privacy Committee and a member of the Canadian Advisory Board of the International Association of Privacy Professionals (IAPP).David is recognized as a leading practitioner by The Canadian Legal Lexpert Directory and The Best Lawyers in Canada.

Brian Fraser is a partner in Gowling WLG Toronto office and co-leader of the Firm's Advertising, Marketing and Regulatory Affairs National Practice Group. He has been practising in the field of advertising and marketing law for more than 25 years.
Brian advises on all aspects of advertising and marketing law, including ad copy review for all media (print, broadcast and internet), promotional contests, packaging and labelling requirements, comparative advertising and claims support. His practice also includes representing clients in trade dispute proceedings administered by Advertising Standards Canada.