To avoid over exposure by the papparazzi at a very private time for the Carter Family, Beyonce & Shawn Corey Carter (Jay Z) released official photos all over the internet of baby Blue Ivy Carter & their little family... They didn't keep it a big secret and sell the images off for millions. Their strategy paid off: The media & fans got to see what they wanted for free so there was very little hounding them for pictures. Brilliant approach!