Gundam is still fighting

“Year 79 Space Era: Side 3, the spaceislandfarthestfrom the Earth, self-appointedPrincipality ofZion, declared itsindependence andtriedby forceto subdueall the other space islands.Aterrible waris sobroken outbetween theConfederationofspace islandsand the PrincipalityofZion. The fighting, injustthe first monthofthe war, caused the deathsof more than tenmillion men andarealreadyeight monthsthat the wardrags onwith nowinners or losers”. Ifin 1980you wereguyslike myselfyou have alreadyrecognized: it wasthe openingof each episodeof Gundam anime series, over the yearsbecome one of themost successfulfranchisesin the world, not without sometroubleinitial.

In Japan,in fact, theseries created byYoshiyuki Tomino, considered revolutionaryfor its “realism“, was notinitiallysuccessful, so much so thattheoriginal sponsor, thetoysmakescompany Clover (failedin 1983) asked forthe cancellationafter the first39episodes (even if the productionwas still ableto finish4 moreepisodes for atotal of 43cartoons,insteadof the 52initially provided).

To be successful was necessarywaiting fora new producer, Bandai, realizednot onlytoysbut alsorealsuperdetailedplastic modelsofGundamandall otherprotagonists of the seriesofSunrise (which for yearsdid not allowthe furthercommercializationof the series, in whatever form,inItaly, not having VID – Video International Distributorspaidat the timethe licenses).

The “Gundam planet” is among themost profitableforBandai, with a boundlesscataloganda turnoverof “Gunpas” (Gundam plastic models) thatnearly20% of the totalforthe Japanese, with a trend in recent yearshas been growing again: 60,3 billion yens (44,7 billions just for the plastic models, the remainderthanksto toys) in fiscal year 2011-2012, 81,7 (65,2) billions in 2012-2013, 94,6 (80,2) billions 2013-2014, 72,8 (54,9) in the first nine months of the fiscal year endingin late March, with estimatesspeakingof 93 (70,5) billionsby that date). If you prefer, in euro means that Bandai grossed in these latest 4 years respectively 460,58 millions, 624,05 millions, 722,58 millions and 556 millions (withestimatesin late March of 710,35 millions) for a total of over 2,5 billion euros.

But stopwith the numbersandlet’s see some picturesof themost spectacularmodelsofGundamoutstanding, notbefore havingreportedwhichwere builteven“real”size statuesin someJapanese and Chinesetheme parksand that Clover toys are among the mostsought after bycollectors around theworld. If you wishto be informed aboutits newGundamandother protagonistsofmodernfantastic worlds, continue to followMondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is even on Flickr, on Pinterest, on Scoop.it and on Paper.li, as well as on Youtube).

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