Breaking Down Barriers, Ramping up Growth

Download the PDF.

For the first time ever, this large global retailer was opening its doors in Mexico. With nine brand new stores all slated to open within the same month, the clothing chain needed to attract and hire a high volume of candidates within a relatively short period of time.

Considering that the local talent pool had zero recognition of the company’s brand, ramping up candidate interest for the open positions was no small feat. To establish brand recognition across the region and attract the quality candidates needed for the upcoming grand opening, the organization turned to KellyOCG to deliver a customized candidate marketing solution.

The Challenge

As the global retailer expanded operations to Mexico, it needed to attract a large number of employees from a highly sought-after Gen Z and Gen Y talent pool, yet low brand recognition made talent acquisition a challenge.

The Company

The clothing retail chain employs more than 10,000 people and operates more than 1,000 locations across the globe.

The Solution

The Result

Our RPO solution successfully established an effective presence in the new Mexican market—yielding a top-to-bottom funnel conversion rate well above industry norms, and enabling the grand openings to be staffed with exactly the right talent, at the right time, and for the right cost.