Last Friday (November 2), returning Anaheim pop-rock icons No Doubt released a new music video for their latest single, “Looking Hot,” featuring the band in high-fashion takes on classic cowboy and Native-American garb. Just 24 hours later, the video had already been pulled from circulation after public outcry from offended fans who felt like the clip mocked Native-American traditions.

“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures,” the band said in a statement posted on their official website. “Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately.”

Soon after the clip was posted, it was bombarded with comments from viewers highly critical of the video’s storyline pitting the band in a traditional Old Hollywood-styled Western shoot-out, with Gwen Stefani and bassist Tony Kanal as Native-Americans and guitarist Tom Dumont and drummer Adrian Young as cowboys.

“The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness,” the statement continued. “We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”

“Looking Hot” is the second single from No Doubt’s comeback album, Push and Shove. The band is currently in England, where they will perform the song on The X Factor UK.

Earlier this year, No Doubt label-mate Lana Del Rey felt a similar backlash for wearing a Native-American headdress in scenes of her latest music video for the song “Ride.”