CHE Recruits Camacho and Behar

CHE (www.thinkCHE.com), formerly j. simms agency, has recruited Rudy Camacho, Jr., and Adam Behar, both former business owners, to assist in the agency's expansion plans.

"Both gentlemen will spearhead CHE's new business efforts on the executive level," said Julia Simms, founder of the agency. "Our team is excited about the new additions and we are eager to further expand our company using their professional skill sets."

Prior to CHE, Behar was the creator and publisher of Baja Breeze magazine and served as director of public relations and external affairs at the national headquarters of AVID.

A marketing entrepreneur, Camacho founded CCS Inc., a new media branding agency, which was then acquired seven years later in a seven-figure deal by a larger competitor.