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Innovationby Design

/ Behind the scenes of the Audi quattro® Experience

At Audi, innovation is more than a buzzword or operational task. It is a way of life – the very meaning behind Vorsprung durch Technik.

To take the Audi quattro® Experience from dream to reality required every ounce of our innovative problem-solving skills and world-class craftsmanship be put to work at every bend in the track.

Documentary title

Meet the craftsmen and technologists who came together to create this one of a kind slot-car experience.

Handcrafted 20 ft x 7 ftcustom-track environment

Creating a raceway of this size, scope, and detail takes more than a walk to the corner hobby store. So we commissioned the world-renowned track builders from Slot Mods USA to handcraft the course.

Scale model Audi A4 slot-car body and four-wheel drive chassis

Every detail matters. So when model-year-accurate Audi A4 slot cars couldn't be sourced, we simply made them from scratch. An industrial laser scanner was used to generate the digital outline, then body shells were created on a 3D printer and paired with separately sourced four-wheel-drive slot car chassis.

Mimicking quattro®'s cornering capabilities

By their very nature, slot cars are designed to come off the track. The Audi advanced quattro® all-wheel-drive system on the other hand, is specifically designed to help you do just the opposite. To reproduce the Audi A4 handling characteristics in a slot car, we spent hours testing and custom tuning the traction magnets on each vehicle – while still leaving enough play for racing to remain competitive.

Custom in-carcameras, housingand transmitter

Most slot car POV video footage is shot using a mountable camera strapped to the roof of the car. Not good enough for Audi. So we adapted miniature spy cams to fit inside the car, with custom circuitry to wirelessly transmit the live stream. A custom housing was also built into the 3D printed body shell to help minimize camera shake and vibration.

First of its kind: iPad slot-car controller

In a typical slot-car setup, drivers use a handheld resistor to modulate voltage to the track and, in turn, the speed of the slot car. This nearly 100-year-old system forces the driver to race from a bird's-eye view trackside, instead of the driver's seat where they should be. To change this, we developed a custom iPad app to pair with our in-car cameras – putting the driver right in the cockpit for the first time ever. And instead of the traditional electric controller, a digital thumb control interface was created to regulate acceleration and deceleration.

The 2013Audi A4 quattro®

/ Features & highlights

quattro® all-wheel drive

Our legendary quattro® all-wheel-drive system brings unprecedented confidence and control to drivers worldwide. By dynamically shifting power between the front and back wheels as needed, quattro® lets you handle whatever comes your way.

Drive Select (optional)

Audi Drive Select automatically makes adjustments to the steering, suspension, throttle response and shifting aspects of the vehicle, optimizing your driving experience. Choose between one of four driving modes: automatic mode for everyday driving, comfort mode for long drives, dynamic mode for a more performance-oriented experience, and individual mode, allowing the driver to customize their own settings.

Power and efficiency

A turbocharged 4-cylinder 2.0-litre TFSI® engine and an optional 8-speed Tiptronic® automatic transmission deliver effortless power and seamless gear shifting. At the same time, these Audi innovations offer efficient fuel consumption. In other words, you'll get all the power without the sacrifice.

LED lighting

The unique LED lighting strips on the new A4 are a glorious combination of beauty and functionality. They also serve to effectively indicate the vehicle's presence with headlights and tail lights that are brighter, longer-lasting and more energy efficient.

Inspiring design

The A4 is characterized by its inspiring design. With accentuated horizontal lines, an arched engine hood, tapered upper corners of the single frame grill, and redesigned bumpers with angular air inlets, the A4 is a testament to what happens when dedication to crafts- manship meets purposeful design.

Audi quattro® Experience

"Audi quattro® Experience" Rules and Regulations

OFFICIAL CONTEST RULES

NO PURCHASE REQUIRED

ELIGIBILITY: To be eligible to win, you must be of the age of majority or older in your province of residence, with a valid driver’s license and motor vehicle liability insurance and a resident of Canada, excluding Quebec. You are not eligible to win, if you are: a) an employee, representative, agent, partner, shareholder, officer or director of Audi Canada (the “Sponsor”), an Audi dealer,or any of their respective affiliates, advertising or promotional agencies, or be a member of the immediate family or live with any of the foregoing persons.

HOW TO ENTER: Contest begins at 12:01 am (ET) on September 10, 2012 and ends at 11:59 pm (ET) on September 23, 2012 (the “Contest Period”). During the Contest Period, visit Audi quattro ® Experience, located outside of Royal Bank Plaza on the corner of Bay and Wellington in Toronto, between the hours of 11:30am and 7:00pm. Entrants must successfully complete a race on the slot car track. The one winning entrant will be the one with the fastest track time at the end of the contest period. Track times will be collected and available for review at experiencequattro.ca, updated in real time.

PRIZING: There will be one Grand Prize available to be won, to be provided to the entrant with the fastest overall track time at the end of the promotional period:

GRAND PRIZE: 1 x Audi driving experience, Full day course, held at Canadian Tire Motorsport Park in Toronto, Ontario, on October 20th OR 21st (pending availability). Program details available at audiexperience.ca. Prize value: $780 (plus applicable taxes). The Prize winner shall be responsible for any costs or expenses not specifically described above, including but not limited to ground transportation to and from the winner’s residence and the Canadian Tire Motorsport Park, any additional ground transportation, travel and/or medical insurance, drinks, meals, gratuities, taxes, and all incidental and personal expenses.

Grand Prize is not transferable and must be accepted as awarded with no substitutions in cash or otherwise, except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equivalent monetary value if the Grand Prize cannot be awarded as described for any reason. Sponsor will not be responsible, however, if weather conditions, event cancellations, or other factors beyond the Sponsor’s reasonable control prevent the Grand Prize from being fulfilled. In any such event, winner will not be provided with a substitute Grand Prize or cash equivalent. Grand Prize will only be released to the verified winner. Return of Grand Prize notification as undeliverable may result in disqualification and selection of an alternate winner.

ODDS OF WINNING: The odds of winning depend on the skill of the entrant and the number of eligible entrants.

RELEASES, ETC.: Before being declared a winner, a selected entrant may be required to sign a Declaration of Compliance and a Release of Liability form, releasing the Sponsor, its advertising and promotional agencies, parent companies and affiliates of the foregoing and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest or the Grand Prize.. The Releasees do not make, nor in any manner are responsible or liable for: (i) any warranty, guarantee or representation, expressed or implied, in fact or in law relative to the Grand Prize, including but not limited to its quality, merchantability, fitness for purpose or mechanical condition; and (ii) are not liable for injury, loss or damage of any kind resulting from the acceptance, participation in the Grand Prize event, travel related thereto, or otherwise from participation in this Contest. Declaration and Release documents must be returned within the time period indicated in the documents or the Grand Prize will be forfeited. By entering the Contest, all entrants thereby release the Releasees from any responsibility regarding bodily harm, loss or damages whatsoever, caused by participating or their attempt to participate in the Contest or resulting from acceptance, or participation in the Grand Prize event.

PERSONAL INFORMATION: By entering this Contest, entrants consent to the collection, use and disclosure of their personal information for the purposes of administering the Contest. By accepting the Grand Prize, the winner consents to the collection, use and disclosure to the public of their name, address (city, province/territory), voice, statements and photographs or other likenesses for publicity purposes in connection with the Contest in any media or formats including, but not limited to, the Internet, without further notice, permission or compensation. Personal information will not otherwise be used or disclosed without consent.

MISCELLANEOUS: All decisions of the Sponsor, or any contest judging organization as designated by them, are final and binding in all matters relating to this Contest. No correspondence will be entered into except with selected entrants. Contest is subject to all applicable federal, provincial and municipal laws.

Sponsor reserves the right at their sole discretion to disqualify, from this Contest and any future Contest or other promotion conducted by Sponsor, any individual that they find or believe to be not in compliance with these Official Contest Rules, to be tampering with the entry process or the operation of the Contest; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.