Content marketing takes so many forms, from weekly newsletters, infographics and blogs to basic website SEO copy and news articles.

But there is one thing that any business should remember; there is no silver bullet when it comes to content creation.

You need to think about the whole approach, how each element of your content marketing strategy fits with the rest and how to turn several small components into one kick-ass method.

As ever, we turn to content marketing oracle Joe Pulizzi for an explanation.

Content marketing: there really is no silver bullet

"So many marketers are looking for the perfect dashboard, system, process, and distribution plan for their content marketing. It simply doesn’t exist," he says in a blog for the Content Marketing Institute.

He's worked with hundreds of small and large brands around the world, and says only one thing has been consistent throughout: each plan is different.

"Why? It’s simple: The mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate — the output from your particular blend of attributes and goals should always be different and unique."

At Snappy we specialise in great written content – from blogs and SEO copy for websites to first rate press release and daily news articles.

For us it's the words that matter and communicating this to businesses is our mission. If we can get our message across to you, think how we can help you to reach your customers through great words and great content.

Content marketing is so much more than just writing the odd article to keep your website updated and found by Google. Content covers everything, from videos ands blogs to white papers and infographics.

"Do not become solely reliant on sharing items found on the internet and release the fear of creating your own," says Amanda Ryan in a blog for Business2Community.

Have a look at our top tips for a first-rate press release. Grab the reader Journalists don't like having to come up with their own headline, so come up with something that makes it easy for them. Avoid clichés; try to use a phrase that's new and makes the reader stop and take notice. Know your market It's no use speaking in jargon if you're wanting to attract individual consumers. Likewise, businesses don't like being spoken to informally. Set the tone at the start and keep it up throughout. Structure is key News sites will generally only want a press release that is correctly laid out. It usually follows a set format, so stick to this. Make sure you stick in all the correct contact info and have a relevant title. Focus Captivate the audience – don't veer off talking about other products, services, events, charity deals etc – stick to the point. Keep to the topic and constantly reinforce. Photo Providing a photograph for news sites and journalists to use is a real bonus. Sourcing pictures and paying for them is the bane of every content editor's life – make it easy for them. If your CEO is commenting, stick a picture of him on the press release. A company logo is also good.