How to adapt a mobile-first strategy?

Modified on: Wed, May 30, 2018 at 2:28 PM

You should only adopt a mobile-first strategy if the majority of your recipients are opening your company’s emails from mobile devices.

It’s dangerous to simply make the assumption that this is the case. Yes, smartphones and tablets are becoming more popular with each passing day, but it would be naive to pretend that people no longer sit in front of computers all day while at work.

Put simply, most people still work the old-fashioned way – by going into the office. The vast majority of business emails are still being opened on desktops.

The Email Statistics (available during the trial and with Xink Campaign) provide you with the data that you need to make informed decisions regarding your email marketing strategy.

It provides data on a wide range of criteria, including the most popular email applications used by your recipients, most popular operating systems, and the degree to which your users are relying on mobile or desktop platforms.

Best of all, this data is presented in a clear, easy-to-understand format so that you can quickly dive into the numbers and make decisions. The Email Client Statistics includes:

Types of user devices (mobile or desktop)

Types of user email providers (Outlook, Apple Mail, Gmail, etc.)

Perhaps the data will tell you that your company should be adopting a mobile-ready strategy.

But what if that’s not the case? What if the majority of your recipients are still using Windows on their PCs? Wouldn’t you rather know for sure?

How to implement a Mobile-Ready design in your email signature

If you find that the majority of your email recipients are opening and reading your email messages on their smartphones and tablets, then your email signature design and marketing campaigns must follow these requirements:

Max. 320px design width.

You add a 320px table width which you use to compare with your email signature design.