Seattle, WA: June 2-3, 2015

Bell Harbor Conference Center

International Search Summit @ SMX Advanced

Global SEO Edition

This is THE event for anybody involved in running, implementing or managing online marketing projects in more than one language or country. It’s a full day of international search and social content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.

At the International Search Summit, you’ll get:

In-depth sessions on the most important and challenging factors of international web marketing

Actionable tactics and takeaways to improve your international performance and ROI

The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international search questions

Insights into the global search landscape and the international opportunities for businesses

Access to a wealth of reports, research, whitepapers and articles on international search

And you’ll learn:

The latest developments, functions and features of the major global search engines

Where the biggest global opportunities lie and how to take advantage of them

How to manage and scale global search activities and teams around the globe

The fundamentals of geo-targeting and how to ensure users see the content targeted at them

How to conduct effective keyword research in multiple languages

When and how to consider culture in international campaigns

How to scale and adapt content for a multilingual audience

And much more!

International Search Summit Agenda – SMX Advanced

9:00

Introduction and Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Gemma Birch

9:30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

10:15

Coffee

10:30

The Global Search Engines – Google

Google remains the world’s largest search engine, with a leading market share in many, many countries. Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and we’ll share insights into how to do this effectively.

Gary Illyes – Google

11:10

The Global Search Engines – Yandex

Russia is Europe’s largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. We’ll dig into insights about this intriguing market and demonstrate how to get the most out of a presence on Yandex.

Melissa McDonald – Yandex

11:40

The Global Search Engines – Baidu

As the leading search engine in the world’s biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. This session will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.

12:15

Lunch

1:30

International Keyword Research Uncovered

There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

2:00

Understanding Personas in International Content Creation

Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We’ll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals

2:45

Coffee Break

3:00

International Search in a Global Brand

Guest Speaker TBC

3:45

Interactive Discussion and Final Q&A
Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

5:00

Networking & Drinks

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

There are a limited number of tickets available.

International Search Summit will be held Thursday, June 4 at the Bell Harbor International Conference Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

What Past Delegates Have Said:

The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.

Alan Suchan – Fathom

I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work

Arne van Elk – RNW

I came to the International Search Summit with an international SEO problem. I left with a solution

Dan McCourt, Ecommerce Manager – SouthCo

The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing

Martin Kura – Consultant

…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.

Eric Wu, Director of SEO – eHow.com

I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.

Danny Dover, Lead SEO – SEOmoz.org

The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah – businesslink.gov.uk

The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.

Michal Stefan – I & Q Group.

The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach – Razorfish

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