Emap working on dummies for pop culture magazine

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Emap is believed to be working on the launch of an arts and popular culture magazine for people in their late 20s.

The project is being developed in secret at Emap’s music division, Emap Performance, by former Q editor Danny Eccleston, group art director Paul Kurzeja and editorial director Paul Trynka, who are working on a range of dummies.

Eccleston declined to give any details this week, but said: “It’s going to be brilliant – we have got lots of great ideas and we have a fantastic dummy team.”

But Dave Henderson, managing director of rock at Emap, dismissed rumours of a September launch. “It’s going really well but the market is changing all the time,” he said. “We are talking to all sorts of people and until we see the results of the research at the end of the summer, we won’t know.”

Henderson said the project had yet to get the green light from the board. “We have worked on other things that have never seen the light of day, but this is the furthest forward of the things we are doing.” Eccleston quit Q to work on the launch last October, leading to the appointment of former Kerrang! editor Paul Rees as his successor.