FleishmanHillard rebrands its global network

Launches digital magazine to support its new positioning

FleishmanHillard has unveiled its first new corporate brand since 1990 and is launching a new digital magazine to support it.

The global agency, which is part of Omnicom's Diversified Agency Services, said the new branding “reflects the evolution of the leading public relations firm into a fully integrated communications company”.

“Many years ago we recognised the changing communications environment and increasingly heard client demands for integrated solutions,” said Dave Senay, FleishmanHillard president and CEO.

“Mostly under the radar, we reimagined and reinvented our business. We invested in non-traditional talent and new capabilities behind four significant growth areas driving our business today: the alignment of brand and reputation; analytics and insights; social enterprise; and strategic integration across paid, earned, shared and owned media channels.”

FleishmanHillard has a large amount of pharma/Rx business across the world including in Europe. In the London office alone the healthcare team work with many top-tier pharmaceutical companies at regional and global level – including in cardiology, infectious diseases, respiratory and oncology, amongst other areas.

Daniel Kent, head of healthcare London and EMEA Healthcare Sector co-chair told PMLiVE: “We already do a lot of work that doesn't fall under traditional brand PR – for example, for one client we are running a change management communications programme within their organisation.”

Kent added: “FleishmanHillard has built a reputation for providing high level strategic counsel. The rebrand is an expression of our commitment to be the foremost, trusted communications advisor to our clients, helping them navigate the challenges of brand and reputation in a highly connected and opinionated environment.”

To reflect the rebranding, FleishmanHillard has developed a new tagline, 'The Power of True', a more contemporary logo and a new digital magazine.

Titled FleishmanHillard TRUE, the magazine aims to share insights on the new realities, challenges and opportunities that exist at the intersection of marketing, communications and media.

It will be led by editor and content strategist Pat Wechsler, who joins FleishmanHillard with more than 25 years' experience as a writer and editor at media brands such asBusiness Week and Bloomberg News.