What is Service Design?

Service Design is about designing the way people interact with services and how these services are being delivered.

It goes beyond sticky notes or applying tools and methodologies. There is a Service Design craft. It lies in grasping complex contexts, translating research into actionable insights, opportunities, solutions and products that deliver value to both people and business. It implies cross discipline collaboration as well as a deep understanding of business imperatives, service infrastructures and people’s motivations, needs, perceptions and behaviours, whether they use a service or take part in delivering it.