David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

MarketResearch.com Moves; Opens UK Office

MarketResearch.com, an online aggregator of market research reports, has announced the opening of its first European office in London. Managed by PowerInfo Ltd. of London, a European business development and marketing agency, the London office will focus on supporting MarketResearch.com's European customers with answers to report questions, customer service enquiries, and report recommendations during European business hours. MarketResearch.com provides market research reports, many available in chapter level sections, in hard copy and digital PDF format that can be purchased and downloaded to client reading rooms on the site. Markets covered include consumer goods and retailing, demographics, financial services, heavy industry, life sciences, and the public sector. MarketResearch.com offers reports from industry publishers like Datamonitor, Euromonitor, Kalorama Information, Key Note Publications Ltd, Mintel, Packaged Facts, and Snapshots International.