Email Marketing

Holiday Calendar & Planner

Gone are the days when holiday shopping was a task! The age for online shopping is what’s catching pace among people, and they demand the best online and offline shopping experience (along with the product selection, of course!)

The holiday calendar adopted by email marketers is not conventional anymore, rather there’s a twist. Email marketers are going ‘Ho Ho Ho’ and zooming ahead of time
‘coz
of the Christmas mood and planning for holiday promotions to be precise.

Worry not, the Monks are here to help you plan and set up your email campaign for the forthcoming retail holiday season. You can start with working on some really good "Holiday subject lines".

According to the Practical Ecommerce, total spending in 2015 for individual holidays

Halloween $6.9 billion

Thanksgiving $1.73 billion

Black Friday $2.74 billion

Cyber Monday $3.07 billion

September

Plan it. Nail it.

September is the time when most retailers prepare their Halloween inventory and marketing strategy.

Moreover, to create awareness about breast cancer, retailers come up with unique promotions or merchandise during this month.

October

The Essential Elements

October is celebrated as Breast Cancer Awareness month, and many retailers provide offers and donate a portion of their profit to charity. The overall theme is Pink.

Although Columbus Day is not ‘celebrated’ nationwide, some online retailers do sale promotions on this day.

Halloween being one of the biggest celebrated holidays in U.S., retailers offer discounts on apparels, costumes, accessories and home decor items. The marketing plan as such is done almost 1 month in advance.

Plan it. Nail it.

October is the prime time for planning your strategy for Thanksgiving, Black Friday and Cyber Monday.

Most people shop online via mobile these day. It is thus indispensable to ensure your website is mobile friendly, easy to navigate, and ready to handle sudden inflow of visitors.

Owing to the fact that 3 different holidays are lined up back to back, this can be the best opportunity to churn your list and keep it clean. Get ready for the busiest time of the year.

Considering there is no (regular) pick-up, but only express delivery services on Thanksgiving Day; make sure you let your subscribers know your free shipping deadline. Retailers generally keep 21st as last day for free shipping Thanksgiving gifts.

November

The Essential Elements

Veteran’s Day is a day to honor those who fought for the country and sacrificed themselves in doing so. This is the ideal time to implement best practices like email segmentation, as retailers send customized offers to our war veterans to celebrate this day.

Thanksgiving Day, Black Friday and Cyber Monday – one of most hectic period in an email marketer’s calendar.

Be sure to send promo emails at least a week prior to Thanksgiving, but also take this day as an opportunity to reach out one last time before Black Friday.

Black Friday is the fiercest holiday. Thanks to the limited stocks and heavy discounts, there is competition between customers themselves, and retailers stay neck to neck to improve their sales.

Plan it. Nail it.

With just one month to Christmas, email marketers cannot take a breather after Cyber Monday. And with Christmas falling on the weekend, there shall be an increase in sales, calling for extra efforts.

To promote (also remind) local retailers to offer free shipping, December 16th is celebrated as Free Shipping day to boost Christmas Sales. Moreover no delivery is done on 25-26th December, so watch out!

November is an opportune time to connect with your customers on social media. Send them Thank you cards or customer loyalty incentives to maintain brand visibility.

December

The Essential Elements

Green Monday is an initiative by eBay to describe its best sales day in December. It is the Monday that comes at
least 10 days prior to Christmas.

Super Saturday is like the last chance for those who procrastinate their Christmas shopping. Wake them up with a ‘limited period’
offer or ‘ending today’ promotions.

Boxing Day is not celebrated in the United States as much as all around the globe. This day is used as a stock clearing opportunity
by email marketers.

New Year Day wish emails is a great way to reaffirm relationship with your customer in the New Year.

Plan it. Nail it.

With the dawn of New Year 2017, it is time to reflect on the year gone by and rejuvenate your strategy to
accommodate holiday sales stats.

January

The Essential Elements

A New Year brings with it new opportunities and new challenges. Tighten up your laces, pull up your socks and get ready to plan
your next holiday calendar.