Five reasons why direct marketing matters

I love receiving mail, but I can’t stand getting junk mail. I also love receiving promotions and special offers from companies that I like, but those often get lost amongst all of that supposed junk. Every time I get a piece of generic mail, chances are I’ll toss it aside for something that’s actually addressed to me and has my name right on it. When you think of the money that is spent on marketing campaigns, shouldn’t we work towards making those dollars count?

Here’s why direct marketing matters for your business:

Canadians love receiving mail! 72% look forward to seeing what’s in their mailbox¹ and 95% of Canadians read their mail the same day that they receive it².

A whopping 84% of Canadians are more likely to open mail if it has their name on it¹.