Strizhakova, Y., & Coulter, R. (2013). The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. International Journal of Research in Marketing, 30(1), 69-82.

Tsarenko, Y., & Strizhakova, Y. (2013). Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain. European Journal of Marketing, 47 (1/2), 71-92.

Strizhakova, Y., Tsarenko, Y., & Ruth, J. (2012). “I’m mad and I can’t get that service failure off my mind”: Coping and rumination as mediators of anger effects on customer intentions. Journal of Service Research, 15(4), 414-429.