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Once a clown performing in the Willamette Parkview Mall, Adam went insane when the zombies devoured his audience. When Frank arrived to investigate the malfunctioning Space Rider roller coaster, Adam confronted him with two chainsaws and prevented him from shutting the ride down, as the noise it made kept the zombies at bay.

After he was defeated, he laughed maniacally as he fell over into his two chainsaws. He died convulsing in laughter as the chainsaws ripped his stomach apart. After retrieving the key card from his body, Frank rescued a mall employee, a janitor named Greg Simpson, from the ride.

Adam is highly acrobatic for his large size and often rolls, somersaults and jumps very high in the air throughout the area. He attacks mainly with his dual chainsaws, but he has a variety of other tricks in his disposal. He is also capable of blocking firearm shots or melee attacks with his chainsaws. If he blocks a melee attack, the weapon used against him will break.

Chainsaws: Adam's main attack is a forward swipe with his chainsaws. He typically performs this attack after rolling forward to close the distance between him and Frank. This attack causes two health blocks of damage. Sometimes, Adam will juggle his chainsaws. This is a Photo Op.

Spin: Adam will spin in circles with his chainsaws extended in both hands. This attack is capable of sending Frank flying in the air if he is hit. If Adam is hit while performing this attack, even if he blocks it with his chainsaws, it will be interrupted.

Fire Breath: Adam performs this counter-attack after being knocked over. Adam retaliates by exhaling a gust of flames that sends Frank flying back.

Hunting Knife: If Frank is in medium range from Adam, he will throw several hunting knives at Frank in an attempt to hit him. If this attack hits, Frank will be knocked to the floor and a Hunting Knife can be picked up for use. He throws the knifes rapidly, so the only easy way to dodge the knifes is that you move in a horizontal fashion.

Balloons: If Frank is far away from Adam, he will start to blow a balloon containing an irritant gas. The inflated balloon will bounce slowly towards Frank. If it is popped near Frank or Adam, it will cause anyone in the vicinity (except for zombies) to cough violently and be unable to attack for several seconds. In this state, Adam is unable to attack or defend himself from attacks. He can be shot while blowing up his balloon.

Adam's death scene is arguably the most gruesome one in the original Dead Rising.

Despite his insanity he has shown himself to be one of the most intelligent characters in the series given that while everyone was scared of and going insane by the zombies, he managed to take notice of their weakness and take full advantage of it even though he had gone insane as a result.

On the upper left of his shirt, Adam has a button shaped like a Servbot from Mega Man Legends.

In Dead Rising 3, Ravi's quest involves Nick finding items so he can make Adam's signature weapon. After he builds it however, Ravi tosses it to the ground and refuses to use it, saying "How am I even supposed to use this thing? I'll kill myself!" A further reference to Adam, specifically how he dies.