Consumer & audience targeting

We offer insight into what makes consumers tick, and a deep strategic understanding of the buzz around brands, programmes, products and people. This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences. We do this with the most comprehensive insights into online and offline behaviour and attitudes, media consumption, product and brand use. We also have highly specialist expertise in understanding both sport and next generation technology to enable audience engagement through their companion screen.

We help broadcasters, agencies and advertisers understand how audiences engage with TV programmes on Twitter. To do this we have developed the official industry metric, the Kantar Twitter TV Ratings, in conjunction with Twitter.

We empower our clients with in-depth global data and analysis to understand their fan base, their media audiences and the value of their sponsorship and its impact. Our clients apply this information to drive their business from global strategy to local activation.