HOW IT FEELS/SMELLS/LOOKS: The lotion is scarily dark—like liquid chocolate—but diffuses as you smooth it on skin; the self-tanner smell is subtler than most.

WHY WE LIKE IT: This is the next best thing to a salon bronzing. Realistic—but definitely noticeable—color appears within a few hours and lasts for several days. (Since the tanner produces a deep shade, be sure to exfoliate before applying it, and follow the instructions to avoid streaks.)