The main ingredients in this food are cereals. Although whole grains, at least, grains are not a natural foodstuff for canines and should not be the primary ingredients in dog food products. Instead, foods for canines should be based on meat. The main grains are wheat, corn and possibly rice. Rice and barley are decent quality grains, but wheat is believed by many to be the leading cause of food allergies for dogs. Corn is a difficult to digest grain of limited value in dog food, and also commonly associated with food allergies.

The meat content of the food appears to be minimal. Grains make up the first three/four ingredients, meaning that the first meat ingredient does not occur until at best fourth on the ingredient list. These are not meat meal ingredients, but are inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that these ingredients are truely as prolific as they appear and may be more accurately placed further down the ingredient list.

Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". No information is given about the preservatives (antioxidants) used in this product, and it may contain chemicals such as ethoxyquin, BHA and BHT all of which are allowed in pet foods, but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

We note the inclusion of synthetic vitamin K (listed here as K3), a substance alleged by some to be linked to liver problems and which is progressively being removed from better quality products.