Our client, a chartered professional body, is seeking an experienced Digital Marketing Manager to join their busy Central London based team.

Reporting to the Head of Marketing, you will develop, own and lead a best in class digital marketing strategy for the business. This role is required to support our client’s ambition to become a more digitally and commercially focused organisation. This experienced digital leader will also be responsible for building and developing a team of Senior Marketing Executives who will execute the marketing strategy.

This is a fantastic opportunity to join an organisation during a time of change and development where you will really be able to make your mark.

Role Specification:

Develop digital marketing strategy for the in close partnership with the Head Of Marketing

Develop, own and lead best in class user experience (UX) across the website – specifically tailoring for multiple devices – continually review and refine the information architecture (IA)A and overall UX to ensure optimal performance

Deliver simplified and personalised journeys that are intuitive – develop less than 3 click approach to all journeys

Develop, own and lead governance and renewal schedule for website content

Own and manage all 3rd party digital marketing tools

Plan and manage the execution of all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns

Build and maintain the organisation’s social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Leadership and development of Senior Executive Marketing team/team performance

Candidate Specification:

Proven experience developing the end to end strategy and system of governance for an organisations corporate website

Proven experience being accountable for the information architecture of an organisation’s corporate website

Experience leading a senior digital marketing function (including team development and performance management)

Experience and proven, successful results of leading and managing ongoing SEO/SEM, marketing database, email, social media and display advertising campaigns and supporting a senior marketing team to devise digital campaigns that target, engage, inform and motivate B2B and B2C audiences

Strong influencing skills and ability to challenge effectively, at all levels

Analytical skills, data-driven thinking

Strong people management skills and a demonstrated professional interest in being a line manager, leader, role model and coaching others