In 1923 the Agnelli family (owners of Fiat) gained control of the club, and built a private stadium in Villar Perosa[?] (near Turin) and a complete series of facilities and services.

From 1931 the club won five consecutive league championships. In 1933 they began playing at the Stadio Comunale. Post war the club was very successful domestically, winning its tenth championship in 1961, but did not win any European titles until the 1970s with the UEFA Cup. The height of European success was not reached until 1985. European Cup success was repeated in 1995.

The club stadium is the 69,041-seat Stadio Delle Alpi (shared with A.C. Torino).

Until recently, Juventus' players had to wear short (and regular) hair; the club also provided the team with official formal wear (made by famous tailors) and forced them to complete their educational studies. Most of its players remained with Juventus until the end of their careers; many still work for it or for Fiat (or related companies).