Untapped Cities is an online publication about urban discovery and exploration, unearthing the most surprising places in NYC and around the world. With a focus on how design and history affect architecture and urban development, Untapped Cities is more than a standard media company—it also connects with readers in real space through its ongoing tours series. Untapped Cities is a community of over 500 contributors, ranging from crowdsourced residents to experts in city building.

At the GSAPP Incubator, Untapped Cities plans to develop its first series of New York City tours, using augmented reality to better showcase past, present, and future development in the city. The team also plans to expand their event programming to include talks and panel discussions about urban issues.