Facebook Punishes Slow Loading Links

In an official announcement, Facebook has stated that posts that link to slow loading websites will be given lower priority in the News Feed. Commentators have suggested that this is perhaps another ploy to push people towards using the ‘Instant Articles’ content type. For most, this shouldn’t instil too much panic, as Google has been punishing slow loading websites in their search engine algorithm for some time now. Where this might cause problems, however, is when a business wants to share a link to a third party website which they have no control over.