Fitzroy Place is the most significant development in Fitzrovia for over 50 years.

Unquestionably contemporary, the architecture of Fitzroy Place draws its inspiration from the rich traditions of Fitzrovia. Centered around the first new square in London W1 for approximately one hundred years, the development will include three new residential addresses and two new office addresses with complementary retail and restaurant offers. Fitzroy Place comprises 237 private residences. Each property is designed to an exceptionally high standard, crafted to reflect residents' expectations of uncompromising quality and originality.

Authentic natural materials blend seamlessly with state-of-the-art design to ensure that this new Fitzrovian gem becomes an instant classic.

The apartment interiors have been created by acclaimed interior architects, Johnson Naylor. Their vision has resulted in a design that dovetails elegant simplicity with classical style through a calm, sophisticated palette of materials. Ultra efficient smart home technology is the hallmark of the apartment systems. Discreetly integrated into the fabric of the apartments, the technology delivers the highest level of security and offers complete environmental control via underfloor heating throughout and the inclusion of comfort cooling. Personal preferences are initiated through a structured wiring system that connects all rooms to a central location. This allows occupants the flexibility to change, add and enhance audio, video and control systems.

As a resident of Fitzroy Place you will always be exceptionally well looked after by the first class team who are at your service 24 hours a day, 365 days a year. The concierge provides a wide variety of services from simply helping with the shopping to organising housekeeping, booking theatre tickets, arranging courier services and much more.

A dedicated building management team will ensure that Fitzroy Place is kept to exacting standards. The Fitzroy Residents Club is open to residents and their invited guests and offers a wide range of facilities centred around the the Residents lounge where you can relax and unwind beside the stunning fireplace or the widescreen TV, play a game of backgammon or perhaps just read a book. The private twenty seat cinema will show a wide range of programmes and feature films chosen by residents, and a separate children's play room will keep your little ones entertained. For a work-out or a spot of pampering, there'll be a state-of-the-art gym, a studio for personal training and a massage room.

Business needs are catered for with an executive lounge with Wi-Fi, fax and copying facilities, and a conference room will be available to book for private meetings. In addition, secure underground parking is available together with ample spaces for bicycles and motorbikes and additional lockers for long-term storage.