Some of you have asked which tradeshows ArenaNet will attend this summer, so let me give you an update.

Right now, the entire studio is focused on one thing: the launch of Guild Wars 2 on August 28. As a result, our tradeshow presence this year will be limited.

gamescom (Aug 15-19) - Members of the ArenaNet Community Team will be at gamescom this year, but unlike last year, we will not have a playable demo of Guild Wars 2. Our booth will be a chillout zone—the calm before the storm—so swing by, say hi, and get free drinks.

Gamestop Expo (Aug 29)- We will be at the Gamestop Expo at the Henry B. Gonzalez Convention Center in San Antonio, TX on August 29 from 11:00 – 16:00. We will have 16 Guild Wars 2 demo stations at the show, 8 of which will be on the Alienware Hummer.

PAX (Aug 31-Sep 2) Since PAX Prime takes place the week of launch, we will not be attending PAX this year. But if you are in the Seattle area, we will have a party on Saturday September 1 to celebrate our launch. We’ll have more information at a later date.

It’s a busy summer for us, and although we’d love to go out in force and meet everyone at tradeshows, I hope you’ll agree that our priorities are in order! We’ll see you in-game.