Collaboration Project – New Research

‘No Make-Up Selfies’ have taken over social media. When ‘selfies’ first evolved, the hashtag #NoMakeUpSelfie had been used along side it on twitter since early September 2013. (Brad. 2014) The reason for it’s recent up raw in the media is that it has been associated with the efforts of raising awareness of breast cancer. By creating a facebook page, student, Fiona Cunningham created a “viral fundraiser campaign between March 19th and 20th, #nomakeupselfie for breast cancer awareness on Twitter (#breastcancerawareness)” (Brad. 2014)

Within the first 24 hours the campaign raised over €200,000 which then doubled in 24hours. (Irish Cancer Society donations double in 24 hours from #NoMakeUpSelfie. Irish Cancer Society. 2014. ) A week later, “Mark Mellett, Head of Fundraising, Irish Cancer Society announced that €1 million had been donated to the Society through #NoMakeUpSelfies.” (#NoMakeUpSelfie Social Media Phenomenon raises €1 million for the Irish Cancer Society.Irish Cancer Society. 2014.)

Many famous people are also helping raise awareness with posting ‘No Make-Up Selfies’ “The viral campaign has seen massive support from social media world, as well as many high profile personalities like Majella O’Donnell, Daithi O’Se, Ray Darcy, Sile Seoige, the Rubberbandits, Amanda Brunker, Mary Lou McDonald, Marian Keyes, Team Xpose, Pippa O’Connor, Holly Carpenter, Leigh Arnold – and more.” (#NoMakeUpSelfie Social Media Phenomenon raises €1 million for the Irish Cancer Society.Irish Cancer Society. 2014.)