Presented On:

April 7, 2016

Objective:

This one-hour webinar provides toy companies with an overview of consumer usage and perceptions of the toy specialty channel. The webinar provides insights into consumer attitudes on buying toys in specialty stores, the key drivers for shopping in a toy specialty store, and shopping practices once a toy specialty store has been selected.

Who Should Attend:

All toy industry stakeholders are invited to participate; recommended for retailers and toy companies involved in the development of marketing and advertising initiatives.

What You Will Learn:

The webinar focuses on consumers shopping in Toy Specialty stores and will include a profile of the Toy Specialty shopper, the key attributes of Toy Specialty stores that drive these consumers to shop there and the barriers that keep some consumers from shopping for toys in these types of stores. This session explores the shopping trip and behavior in the store, including categories purchased, amount spent and the reasons for selecting a particular retailer. Cross shopping behavior, including the influence of online shopping, will also be shared.

Moderator:

Presenter:

Juli Lennett, Senior Vice President, Industry Analyst for The NPD Group’s U.S. Toys division has spent the last 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street Journal, Washington Post, CNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing & Sales for their edutainment software group for six years.

About The NPD Group:

The NPD Group provides market information and advisory services to help their clients make better business decisions. NPD introduced sales tracking in many of their industries, initially using consumer panels, and are known as the industry authority for market size and trends. NPD started the first retail tracking service for toys in 1984 and has launched services in more than a dozen industries since then. Today, The NPD Group tracks businesses representing over $1 trillion in sales in the Americas and across Europe and Asia-Pacific.