Magazines: 2004 September

The hottest new electronic gadgets from Japan doesn't take pictures. make phone calls. or require wireless internet to function. It's the PIMP watch from luxury watchmaker Tokyoflash. The pimp watches. available in several unique designs. all work in roughly the same way: You push a button. there are several seconds of random flashing from the super high powered LED lights and then the time is displayed as a series of lights that only you will be able to decode. This solid stainless-steel watch also randomly flashes the LEDs between 6pm and 1am - the time that you are most likely to be out pimpin. Each watch in the PIMP line goes for 16.000 yen (about $145) a steal given the craftsmanship and materials used. US residents can get one by traveling to Tokyo and seeking out a fine jeweler or by ordering direct through Tokyoflash's webpage.