All posts tagged take two

There were plenty of headlines for game maker Take-Two Interactive last week when it announced that “Grand Theft Auto V” had raked in over $1 billion in sales within three days of its release. That’s quicker than any other form of entertainment has ever managed to earn a billion bucks — it took 17 days for “Avatar” to rake in that much in the cinemas.

Avatar ended up making about $2.8 billion thanks to the long life cycle of the film in theaters, something video games can’t exactly replicate. While plenty of people see a movie they love a couple of times, not many will buy their favorite game twice.

But where modern games can replicate that long, sustained spending cycle — and for much longer periods — is by getting their players to keep shelling out money as they play the game. Some charge monthly subscriptions for access to enhanced online worlds, others offer in-game stores where players can kit-out their characters by spending real-world money.

Take-Two is about to jump into that phase of revenue raising. More on that after the jump… Read More »