Tablet penetration rose to 10% among adults by Fall 2011, and is highest among males (12%) and the 35-49 age group (14%) (Media Technology Monitor (MTM) Fall 2011)

“The main take-away for Canadian Advertisers from these two Reports, is that the Mobile medium is alive and well in Canada and across the globe, and as with the Internet, Canadians are early adopters of many of the most marketing-friendly features of the medium. Also as with the Internet, Mobile therefore represents a huge opportunity for Advertisers to amplify their marketing messages across platforms whose use is growing by leaps and bounds each year.”