The phrase "customer delight" is bullshit. A decent barometer for bullshit is a Google Images SERP:

These results read more like Six Sigma and supply chain analysis than anything useful - much less anything a customer would care about. What a bunch of business drivel. It's a good sign that a business phrase has jumped the shark when a GIS page looks like this. Such depression.

To aggressively oversimplify the world of SaaS, there are two potential goals of a product: solving for the current customer, and solving for the future customer. In this post, I'm going to explain how to map these goals against the classic S curve of adoption that represents the market’s reaction to a new technology.

First, I'm going to re-label the S curve a bit and re-frame it in terms of customer experience goals for a product.