1972 Chevrolet C-10

In 1967, Chevrolet introduced their restyled pickups with the marketing
slogan, “The Action Line.” Pickups were beginning the paradigm shift from
work vehicles to everyday commuters/family autos. Chevy trucks could be
ordered in a wide variety of trim levels such as Custom, Cheyenne,
Cheyenne Super, Highlander and Longhorn. The differences between
each trim level was the same as today; a higher level of refinement,
comfort and of course, price.

The interior appointments of the new line of trucks was vastly different
from its predecessor; large instrument gauges, in dash air conditioning and
more soft surfaces (as opposed to bare metal). More refined exterior
styling and a variety of engine options had customers flocking to the
dealerships en masse. Sales were so popular that by the end of the
production run in 1972, the trucks were being manufactured in ten states
and four countries.

At about this time, the country was beginning its love affair with RVʼs and
Chevy trucks offered strong and comfortable trucks to pull heavy travel
trailers or bulky bed mounted campers.
Die hard Chevrolet truck fans feel that GM got it right with this series and
have dubbed them “The Glamour Pickups” for their styling, proportions and
comfort. This truck, a 1972 model, is regarded as the holy grail of the
series and is generally worth more than an equally equipped truck from
earlier years.