Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone!

I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and I’ve seen a swagger of tweets about it this week, so I thought I should probably post it for the archives at the very least. But, I’m pretty sure you guys will get a bit of a laugh… I’d love to know what you think about our industries case study addiction?

Yes very smart, thanks for sharing.
But it doesn’t solve what a best practice is. Meaning : how to spot them, which KPIs and so on. A question regularly asked by clients. Maybe there is no strict and straight methodology.

Love this. Agree that the video case study, while useful/nice, has gotten out of hand. I was pleasantly surprised to see this pop up on the Cyber Lions shortlist a few months back, under agency self-promotion.