11: Content and Storytelling Panel

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16

In this session, Geoff McMurdo moderates a panel with April Dunford, Mark Evans, and Cassandra Jowett. April goes off about the amount crappy, generic, fluffy content that's being produced, Mark points out great companies to look to, and Cassandra digs into how to get advocates involved in your storytelling.

More Marketing Leap resources can be found in our podcast feed — check them out.