OKCupid Admits: "We Experiment On Human Beings!"

Dating service OkCupid has weighed into the row over Facebook's experimentation on users by revealing that it too has manipulated what it shows users to see what would happen. Christian Rudder, OkCupid's co-founder and data scientist, posted three examples of experiments the firm had performed on to the site's OkTrends blog, in a cheery article entitled "We Experiment On Human Beings!".