So where is pharma? Well, when I have talked to clients there has been a combination of being frightened that some mHealth interventions could replace Rx’s along with “how do we get into mHealth?”. Frankly, their organizations are not designed for the development of ANY mHealth interventions. Sure, some are dabbling in mHealth, but they don’t understand the commitment needed to support mHealth.

It’s a quiet revolution, but it’s one in which patients could be a huge winner and frankly, it’s about time they started to win.