Tagged Questions

A way to test the UX of an application by displaying one version of it to 50% of the users of the application, and displaying another version to the rest of the users. You then compare how the two versions performed by using metrics such as click through rates, the average time on the site, etc.

is there an (preferrably open-source), web-based tool that basically works like facemash (the predecessor of facebook, where the user would pick one out of two photos chosen randomly out of a pool of ...

I went on the same website on two different browsers, and I got two different layout + design. I was being A/B tested. I didn't like that, probably because:
I don't like to be part of an experiment
...

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger.
Has anyone performed any A/B tests ...

We have our own A/B test software which works this way:
Every time a user visits a page with a test, he gets a cookie marker.
For variant A in test one it may look like this: test1_a
For test 2 and ...

I'm currently working with a client that has not launched the full website yet, but is A/B testing ads to drive member acquisition. The ads direct users to a landing page that collects user e-mails. ...

It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page.
The company I work ...

I had a few questions about A/B Testing vs Cohort Analysis (dividing users based on registration time).
1.) Is A/B testing mainly used for UX design changes (such as change in Sign Up button Color) ...

My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...

We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...

Related: OK/Cancel on left/right?
I have been looking in to whether OK/Cancel should be on left or right, and after looking at lots of views on each side it seems there are good reasons for both. I ...

I've published several apps on IOS and Android adding flurry to measure the interaction that is happening in those apps, however, I'd love to enhance this interaction and make my apps more useful by ...

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...

When user testing is performed, users are often presented with a serious of variations of a product and observed to see where they excelled and where they had trouble. People will often click in areas ...

Please forgive me; this may be somewhat long-winded.
I work in an academic library. I'd like to study how well assorted features of our site are serving our users' needs; for example, labeling of UI ...

What are the best practices for deciding which users to admit to a large scale A/B test on a website? Below are two of my concerns on this choosing process.
Veteran users' aversion to change
Humans ...

I want to do some test-and-learn on a multi-step form using infrastructure which appears to support conducting and reporting of A/B/n tests.
If my site had two different forms I could simultaneously ...