Targeting Hard-To-Reach Digital Audiences

As seasoned direct marketers, we know the value of being able to reach very specific, niche digital audiences online and via mobile – in fact, reaching these market segments is our specialty. Some of the tactics we use to reach niche digital audiences include:

First, second & third party data

Contextual targeting to reach people interested in specific content

Paid search to target topics of interest to specific audiences

Local or regional websites that target specific interests or ethnicities

Geo targeting

Information in Facebook profiles

Time of day targeting

Below is a small sample of the unique digital and mobile campaigns we’ve run. Please contact us if you would like to know more about what we can do for you.

Niche Digital Audience Campaign Examples

Parents of autistic children looking for a summer camp

People in Detroit who like Shakespeare

Recent Filipino, Chinese and South Asian newcomers to Canada

People in market for automobiles

Frequent travellers

Families with Children looking for festivals

Opera fans in Wisconsin & Illinois

Grade 12 high school students searching for a university or college

Field service managers in Australia

Carpenters and plumbers interested in industrial grade tools

Stamp collectors

US e-commerce firms

Find out how we use digital, mobile, video & social media ads to build awareness, interest, and sales among niche digital audiences like newcomers to Canada.