If you sell any kind of product online or own a retail shop, then chances are that people who search for your products may also be searching for similar products or reviews on YouTube.

Every business should have a YouTube Channel. No matter what you do or what market you are in, there’s a way you can use video in your marketing plan, either for promotion or information purpose.

If you look at the latest YouTube Stats you can see why you should be using video.

Over 4 billion hours of video are watched each month on YouTube

You may not see immediate results when you start making videos and uploading them… don’t worry. Film the video once and it will be online forever! Then keep filming newer content, reviews, interviews and watch your audience grow!

Try making some videos like interviewing an expert or local business owner in your niche and maybe one of your videos will be watched by 1 of the 800 million unique users that visit YouTube each month!

Some Ideas For Using Video

Filming customer testimonials or mini adverts will apply to any business that deals with customers face to face on a daily basis.

Do I Need Expensive Video Equipment?

One of the great things about producing videos is the never ending tools, software and gadgets you can buy. This is something you can do later if video production if something you want to get into.

However to get started all you need is an iPhone or another Smart phone which records in HD format. You can use YouTube’s video editor which includes transitions and music to produce a nice simple movie. Most people now own a smart phone or know someone who does. The key is to get started with video and learn as you go. Your fist attempt doesn’t need to be professional quality. The more videos you produce, the better they will get as you learn.

A couple of tips to help you get started.

If filming inside make sure you have good lighting (lots of daylight)

Keep the camera still when recording

Keep your videos clips short when starting out (2-3 mins max)

Allow a few seconds pause at the start and end of each clip

Be Creative

If you can think of creative ways to use video in your business you are more likely to see a better response from your audience/customers.

If you make a video for your business and put it online please send me a link. If you own a small business local to me and you are looking for some help with videos then drop me an email.

I'm David Frosdick, a content marketer & course creator. I spend my days working with OptimizePress, producing my own online courses and mostly seeing what's working online with marketing and selling products.

David,
One of my most successful videos was simply to explain how a piece of equipment worked. Portable air conditioners are pretty straightforward (or so I thought)..Customers kept asking as I rolled them in so I thought do a simple video.

In a year over 10,000 views. So if your customers have the same question coming up, try to do a simple video that answers that question. Nice post David, like the site.