Salzburg, Austria. January 17, 2020: Building on the successful Premium HDMI Cable Certification Program with HDMI LA, Authentic Vision announced that it has extended its partnership to HDMI LA’s new cable certification program covering the new Ultra High Speed HDMI Cables.

The new HDMI LA certification program utilizes Authentic Vision’s unique holographic fingerprint-based technology and real-time verification platform to assure consumers that they are purchasing authentic, certified HDMI cables. Manufacturers are required to include the mandatory certification label on packaging to help ensure product authentication and verification by the reseller and consumer using the HDMI LA authentication smartphone app.

“Our patented holographic fingerprint-based tags can only be produced once and are therefore unique to each cable product, assuring consumers of product authenticity with a simple scan using any smartphone. The HDMI LA authentication app uses Authentic Vision’s authentication technology and assures resellers and consumers that their cable has been verified by HDMI LA as a certified cable,” said Andreas Spechtler, Executive Chairman, Authentic Vision.

With more than eight billion HDMI enabled devices shipped since the first HDMI specification in 2002 and the continued development to the current specification version, HDMI cables are the most commonly and frequently purchased multimedia cable by consumers and commercial installers.

“We are excited to extend our partnership with Authentic Vision to our new certification program. The partnership between HDMI LA and Authentic Vision allows resellers and consumers to verify they are purchasing certified cables with a quick and simple scan of the certification label using the HDMI authentication app,” said Brad Bramy, HDMI Licensing Administrator Inc’s, Vice President of Marketing and Operations.

At CES 2020, entertainment, content and gaming companies announced new products, including gaming platforms and 8K displays with advanced capabilities requiring the support of this latest HDMI cable. Making sure the cables are not counterfeits and have been verified for passing certification testing is essential for ensuring the new products entering the market provide a trouble-free experience without costly product returns or installation problems.

Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect your organization`s investments in product innovation, brand value and reputation while creating new opportunities to increase trust and engagement with consumers. The company`s unique holographic fingerprint tag, mobile authentication app and real-time analytics capabilities protect physical assets from counterfeiting and alert brand and product owners to potential fraudulent activity. Their anti-counterfeiting and authentication technologies help to minimize lost revenues and mitigate liability due to counterfeits and create new opportunities to engage with consumers through loyalty programs, incentives and future experiences that bridge the physical and digital. Visit AuthenticVision.com to learn more about their solutions, view case studies, download their consumer app or read the latest insights on how anti-counterfeiting and authentication technologies can help your organization.