Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Gardening in the US

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Executive Summary

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PROSPECTS

Professional services limit consumer sales

Professional lawn and garden services, from landscaping and lawn care to irrigation and snow and ice removal, recorded strong growth in 2017. This was supported by the recovery of the economy, which encouraged consumers to spend on such services.

Indoor gardening sustains horticulture sales growth

Despite the shift to DIFM services, indoor plants saw an acceleration of consumer spending in 2017. Although baby boomers account for the bulk of spending on horticulture, sales of indoor plants surged largely due to younger consumers, especially millennials.

Lithium-ion battery technology advances in gardening

While usage of petrol/gas-powered machines remains widespread, lithium-ion battery technology continues to make gains in gardening equipment. In 2017, the launch of new lithium-ion battery-powered products boosted retail value sales of walk power lawn mowers, which surpassed the growth rate recorded by riding lawn mowers.

COMPETITIVE LANDSCAPE

Lithium-ion battery technology comes to riding lawn mowers

In terms of powered gardening equipment, lithium-ion battery technology had failed to make a strong impact in riding lawn mowers, which was dominated by petrol/gas-powered machines. This situation has started to change because of Techtronic Industries’ release of the first mass-produced lithium-ion battery-powered riding lawn mowers intended for consumer use in the US.

Scotts bets big on cannabis

Nine states, along with the District of Columbia, have legalised recreational marijuana use in the US, despite the continued ban at the federal level. Lured by a novel revenue stream, more states are set to follow suit.

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Home and Garden in the US - Industry Overview

EXECUTIVE SUMMARY

Home and garden posts its eighth consecutive year of value growth

Home renovation and remodelling hits record levels

Ashley Furniture leads home and garden

Internet retailing storms the home and garden

Modest value growth projection

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017Table 12 Distribution of Home and Garden by Format: % Value 2012-2017Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022