A Series of Ice Men in Brazil Raise Awareness of Organ Donation

There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them. Embracing the art of publicity stunts, the Ice Men are literally that found around the city of São Paulo, Brazil.

Created by agency DM9DDB for Beneficência Portuguesa Hospital, the Ice Men all have visible organs that slowly become more accessible as the statues melt in the heat. Psfk writes, "These life-sized transparent sculptures with red acrylic organs inside aimed to show that life goes on after a person dies, and if they donate their organs they could help save someone else’s life." It's a powerful campaign.