Coca-Cola expands collaboration with IFRC

By Allison Cerra

ATLANTA — Coca-Cola announced it is extending its collaboration with the International Federation of Red Cross and Red Crescent Societies in a new global partnership.

Coca-Cola announced a $2 million investment to support the IFRC’s work in disaster response and preparedness, and public engagement, in communities that both organizations serve. Coca-Cola's charitable arm, the Coca-Cola Foundation, will donate $1 million to the IFRC’s Disaster Response Emergency Fund.

Coca-Cola and the Red Cross Red Crescent already work together in more than 50 countries.

“Our partnership with [Coca-Cola] has the potential to become one of the world’s leading business and civil-society collaborations,” said Bekele Geleta, IFRC secretary general. “It will enable us to extend our reach even further in communities worldwide so we can be of greater service to vulnerable people. In this era of increasing natural disasters, imagine the magnitude of what we can accomplish together in disaster response and preparedness.”