Beef Advocacy Program to be Launched Early 2014

Debra Murphy

Debra Murphy is a Field Editor based out of central Alberta, where she never misses a moment to capture with her camera the real beauty of agriculture. Follow her on Twitter @RealAg_Debra

December 13, 2013December 13, 2013

Inspired by the Masters of Beef Advocacy program offered in the United States, Canada’s Beef Advocacy Program will be available to the public in the new year, and will be comprised of two levels. The first level will be for anyone with interest in the beef industry, providing information “right from genetics and breeding all the way to different cuts that end up in the supermarket,” says Jolene Noble, program coordinator for the Canadian Cattlemen’s Association (CCA).

The second level, open only to cattle producers, will cover industry issues, agvocacy and, upon completion, the opportunity to receive media training.

In the following video, we hear more about the program, its launch, and participant graduation from both Noble and Canada Beef Inc.’s industry communications director, Annemarie Pederson.

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