Seventh Generation Debuts 100% Recycled Cardboard Bottle

Although the stuff contained within most laundry detergent bottles is starting to get better for the environment, the outside packaging has been lacking. Even bottles that are made from recycled plastic can't compare to this new, 100% recycled cardboard and newspaper container. It's one small step for laundry detergent and one giant step for mankind!

Tomorrow Seventh Generation will officially release their newest packaging for their beloved laundry soap. Each container has a recycled shell and an inner plastic bag to keep things dry. Because it only involves a small bag instead of a hefty, thick bottle, it's not only lighter, but requires less plastic to get the job done—66% less to be exact!

Cardboard packaging isn't anything especially new (liquid products like milk and wine have been putting things in boxes for years) but this is another big step forward.

The bottle will do up to 66 regular loads of laundry and will fall between the $12 and $15 price range in most retail outlets. We're still curious to see what the next design for the cap will be. Knowing that's where a great deal of the plastic still remains it will be interesting to see how it will change down the road to whittle down the plastic usage even more.