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CONSUMBERS PREFER THE TRADITIONAL STORE EXPERIENCE OVER ONLINE SHOPPING - FOR NOW

10 14 2014

Thanks to digital devices, mobile in particular, the path to purchase starts long before consumers step foot in-store. Still, brick-and-mortar isn’t dead, as evidenced by a June 2014 study by ORC International for Capgemini. Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase—the highest percentage out of locations and channels studied. The internet landed second, at 67%.