Is Your Team Missing out on the Benefits of a Recruitment CRM?

If you’re in the recruitment industry, you’re probably already familiar with a CRM. More than 94 per cent of large staffing firms use them, and 75 per cent of small and medium firms use them. But what makes a recruitment CRM worth the investment?

We happen to think CRMs are extremely important to the success of your recruitment agency’s success—no surprise there—but we also have the data to back it up. Here are ten important benefits you get from using a great CRM.

10 Benefits of a Recruitment CRM

Scale Your Business

A CRM is a long-term investment that both grows your business and grows with your business.

In fact, growing your agency without a CRM can be downright impossible. The bigger your business gets, the more complex your database becomes. Tracking candidates, communication, and your recruiter’s activity can quickly become unwieldy as your agency grows in size. Candidates get lost in the crowd, errors add up, and you risk losing important accounts.

Avoid Errors

As your business grows, it’s easy for bad data to slip through the cracks. And spotting an error in thousands of rows of numbers and names can be near-impossible. As your team’s data—and potential mistakes—pile up, it can have costly repercussions on your reporting and your business.

Source Candidates More Efficiently

Want to step up your candidate sourcing game? Existing candidates within a CRM is the number one source for identifying quality candidates, according to a survey of recruitment professionals—outpacing referrals, social media, and job boards. With the organisation a CRM provides, it’s easier to place and redeploy candidates.

Find the Solutions That Match Your Needs in an Open Ecosystem

Your agency’s needs are never going to be exactly the same as another agency’s needs, so how do you get around that? The best CRMs have an open ecosystem. With an open platform, you can customise your CRM to meet your specific needs by integrating third-party vendors, adding partner extensions, and building new applications on your platform.

Ramp Up Your Team’s Productivity

I have enough time to do everything I need to do is something no recruitment professional has said ever. Luckily, a CRM is one of the most powerful tools available to you for saving time and improving productivity. Firms that use a CRM report:

75% decrease in unproductive time

70% increase in report generation speed

15% decrease in time to fill

10% increase in placements per month

Improve the Candidate Experience

It’s a candidate-driven market. Candidate sourcing and improving the candidate experience are thetop two prioritiesfor recruitment agencies in 2019.

And with all the selection available to candidates, it’s never been more important to provide an incredible experience. 1 out of 5 candidates who have a negative experience will tell their peers not to apply to that agency.

Eliminate the steps that lead to hassle and frustration. An excellent CRM and its integrations can help simplify every step of the candidate lifecycle, from streamlining the application process to eliminating timely paperwork during the onboarding process.

Improve the Client Experience

It’s also pretty important to keep your clients happy: improving client management is a top priorityfor recruitment agencies in 2019, and building better client relationships was voted as one of the top areas where recruitment professionals said they need more development.

A good recruitment CRM can help you better manage your client relationships in a number of ways. For example, it can automatically log all of your conversations with a client, so nothing gets lost in transit. You can also harness the power of AI to avoid getting blindsided by unhappy clients through predictive intelligence that flags potential problems before they become terminations.

Onboard Your Team More Effectively

Time is money in the world of recruitment, so it’s important to get your consultants up to speed. Want to ramp up your recruiters more efficiently? Use a CRM.

This is especially true if you’re looking to ramp up your recruiters in a month or less. A CRM increases your chances of doing so by 57 per cent.

Go Mobile

It’s a huge boon to your productivity if you can do your job anywhere. Fortunately, the best applicant tracking systems feature a mobile application with all of the ATS functionality you and your team needs to carry on business as usual.

Understand Your Business

A good CRM will illuminate all aspects of your business. In addition to tracking your recruiter activity data, a CRM will help you better understand your candidate pool as well. You can closely review all communications with candidates to ensure all their needs are met.

Understanding your candidate database and using it to improve your recruiters’ performance enables you to act more quickly, which is critical in today’s highly time-sensitive market.

Want to take a deeper dive into the world of recruitment CRMs? Check out theRecruitment CRM Buyer’s Guidefor everything you need to know to make a worthwhile investment in your agency’s future.

About Bullhorn

Bullhorn is the global leader in software for the recruitment industry. More than 11,000 companies rely on Bullhorn’s cloud-based platform to power their recruitment processes from start to finish. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 1,000 people globally. To learn more, visit www.bullhorn.com/uk or follow @BullhornUK on Twitter.

J.R. Stricker

SVP, Global Support & Training

As Senior Vice President, Global Support and Training, J.R. leads our global Support and Training for all Bullhorn product lines. J.R. directs both the company’s customer service and training efforts around the world engaging customers throughout all points in the customer journey, both proactively and reactively, delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company spanning performance management, project management, employee and leadership development, organizational design, and strategy which all align to focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and has held a number of key leadership roles prior to joining Bullhorn.

Jonathan Novich

SVP of Product and Salesforce

Jonathan Novich is SVP of Product and Salesforce for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 10,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.