121: An Engineer’s Approach to Building a $1500 per Month Side Hustle

Tim Johnson is a man of many hustles. In fact, when he applied for my Inner Circle Mastermind last year, I had a hard time keeping them all straight.

Between his day job as a product engineer, his awesome self-publishing business, his Amazon FBA activities, and an upcoming brick-and-mortar project — and twin 2 year old boys — there’s no doubt he’s keeping busy!

On this call, we focus on his book business, which is actually in a sub-niche of the Children’s book genre. As someone who’s always loved kids and had an interest in languages, Tim writes a series of dual-language children’s books that are available in English paired with 10 other languages.

This side hustle has earned a consistent $1000-1500 a month in author royalties, and you can follow along with the adventures of Bosley the Bear here.

Listen in for Tim’s 5-step system for creating a new product, and why he considers books products as well.