Let’s begin in the same place as our day usually starts – the Bathroom:EWG’s Skin Deep database rates personal care products for safety and their website also has a guide to safe household cleaners to get you started.

I personally love products from the Honest Company in addition to vinegar, baking soda and hydrogen peroxide for cleaning, and Red Apple Lipstick far amazing safe, beautiful makeup.

Why?! Why would a company go back to using gluten-containing ingredients after years of proudly not using them?! I am more than a little annoyed with Bare Minerals right now.

I was a big fan of the READY foundation due to its color, coverage and ease of application. After a recent visit to the Mall of America location, I came away with a cute little kit containing the foundation, concealer, mineral veil, bronzer and highlighter. In my excitement, I forgot to read the label at the store. Big mistake.

Needless to say, the item was promptly returned. I should have taken note of the fact that color codes/names had changed, which could mean reformulation. It just goes to show, you must ALWAYS read labels and NEVER take anything for granted when it comes to food/product safety!

So now what will I do?

Turns out I am also a big fan of both Primal Life Organics and Tarte products. Both are gluten-free and perform well. I now alternate between the two, depending on my mood.

1 Trusted Safety

Red Apple is a gluten free makeup company! We started life catering to those who care about the quality of cosmetic ingredients, and how they relate to your health. All products are lab tested, batch tested, and stored like gold in Fort Knox!

2 Awesome Sheens & Finishes

All Red Apple Lipsticks, Glosses and Shadows are made to truly shine! Each one has its own unique sheen and finish, one so awesome, people stop and ask, “What Is It?!”

3 Moisturizes While You Wear It

All Red Apple Lipsticks, Glosses and Balm are loaded with an all natural, but gluten free source of Vitamin E. This lipstick literally moisturizes while you wear it!

4 Can Be Worn Sheer or Full Bodied

Red Apple Lipsticks start with a natural mineral base. This unique property allows the lipstick or gloss to be applied sheer with light application. Add a layer or two more, and the color will blossom to exactly the color YOU want.

5 100% Money Back Guarantee

We understand that shopping online for makeup can be tough. We also know that “pressure” is no fun!! To help things convenient for you, every product is covered by a 100% money back guarantee!

6 Blend Lipsticks To Make Custom Colors

All Red Apple Lipsticks and Glosses are designed to be combined. Blend two lipsticks to create a new color, or blend with a gloss. Imagine always having the perfect color with only a handful of products!

7 Tastes And Smells Nice

Red Apple Lipsticks are designed to be a pleasant experience. No yucky chemical smells, no unnatural perfumes, no chemicals, but instead, a light pleasant smell and taste.

8 Great Looks, Get Compliments

Your everyday beauty enhanced! We truly desire that you feel great, feel confident, and feel beautiful every day of your life, naturally!

9 Stops “Celiac Chapped” Lips

The effects of gluten on your body are widespread, but we know one negative effect of gluten is dry, flaky, painful lips. All Red Apple Lip Products are designed specifically to end “Celiac Chap” once and for all!

10 Great Offers & Great Customer Service

We know that you love great offers, great deals, great combos of makeup , and to be treated like the wonderful girl that you are. That’s exactly how we are going to treat you. Become a member of our VIP club for even more special offers.

All dressed up in RED! 101 for JOSH GROBAN!Eyeshadows in Porcelain, Iced Mocha, Twinkle Taupe with Espresso applied wet as eyeliner.

Red! 101. This color will get you noticed. LOTS of attention. (Of course it doesn’t hurt to pair it with a Rodrigo Otazu choker and Victoria’s Secret cashmere sweater dress…) LOL
In an extremely crowded Fogo de Chao we got excellent service! 😉

My son said Ravishing was “beautiful”. It looks nothing like the solid bullet in the tube.
As intense as Rebel and HibisKiss but more berry/burgundy. The perfect color to wear with Burberry plaid (were that I had some!)

To soften the look and add a touch of shimmer, add a dab of Berried Treasure gloss.

Berried Treasure gloss is luscious on its own or layered with your favorite lipstick.

Berried Treasure Mint 2 Be lip gloss

What’s this minty tingle?!

Aargh! Berried Treasure fer sure!

More, please!!

In Real Life…

With any red or other intense lipstick, base prep is important to look your best all day/night.
Exfoliate and apply Rallye Balm for smooth, even coverage and dimensional color.
Line your lips with foundation and/or a flesh-colored lip pencil to prevent bleeding.
The Ultimate Guide to Red Lipstick has some additional tips for perfect red lips.

Now it’s YOUR TURN! Go to Red Apple Lipstick and try something new!
The sample packs make it easy to try several shades to find your favorite.

Be sure to sign up for the VIP Club email list to get 20% off codes each month – the first one arrives IMMEDIATELY (conveniently located at the top of their web page). Free shipping for purchases over $50. Look for the many select-your-own discount packages in each category.

This is gonna be GREAT! A virtually non-toxic, non-allergenic mascara that’s actually GOOD for our lashes. I for one cannot wait until December 2nd! This is just too exciting!

If you’re allergy-prone or celiac like me, you know how important this is. Even trace amount of gluten ingested via eyes, nose or mouth can trigger an autoimmune reaction that lasts more than a week, inhibiting absorption of nutrients and causing great pain/inflammation and frustrating symptoms like brain fog and uncoordination. For some, it can cause itching, irritation and swelling of skin and eye tissue. Other chemical and/or allergens can do the same to non-celiacs.

Red Apple Lipstick has announced the release date (December 2, 2013!) of our ground-breaking gluten free mascara that’s actually designed to help lashes grow and follicles to become healthy and strong!

There is nothing on the market today that does what The Lash Project does – nothing!

“The Lash Project” will be released early December just in time for Christmas!

We’ve listened to so many women complain (myself included) about mascara that makes their eyes itchy or watery, that smudges, that clumps, that makes them have raccoon eyes a few hours later – that burns and that rips out eyelashes when they remove the mascara at the end of the day! Sound familiar?

Jay and I spent the last few years researching what ingredients actually make all these issues happen. And how to formulate a mascara that doesn’t cause these awful problems yet actually WORKS.

Makes your lashes look long and luxurious. Makes your lash follicle strong and healthy. Stays put throughout the day and throughout a sappy tear-filled movie! 🙂

We’ve developed a mascara full of healthy ingredients, intended to make your lashes full of life again!

Gluten Free

Paraben Free

Allergen Free

Soy Free

Corn Free

Toxin Free

Cruelty Free

Plasticizer Free

GMO Free

Petroleum Free

Vegan

AWESOME!

We would love your help explaining to all your lovely readers why it’s so important to wear healthy mascara – and certainly why you shouldn’t keep mascara longer than 6-9 months.We’ve designed a special little page where they can register for the sale in December. We need everyone to register for The Lash Project launch so we have a rough idea of how many we need to make!

Don’t miss out on your chance to get yourself some of this AWESOME product!
You owe it to your eyes – and your vanity! I’ve said repeatedly that Red Apple Lipstick products are the best I’ve ever used (gluten-free or not!) and this mascara is going to be revolutionary. I am confident it’s going to blow all others “out of the water”.

I do not purchase items simply because they support the pink ribbon. I make my purchase decisions based upon whether the product is of quality and promotes healthy lifestyle – as defined by Paleo/Primal criteria! I worked for marketing/advertising agencies for 5+ years and learned many tricks of the trade and I believe that helps me avoid some of them now. Two of the biggest tactics used are the emotional response to the tragedy of cancer and the desire to do anything to help; and the affiliation herding (or groupthink) – that feeling of belonging through purchase.

I encourage everyone to think carefully about the “awareness” and charitable campaigns they support. Research the organization’s efforts and spending. What do they really accomplish and support? Health and longevity or profits? I for one will NOT be Pinkwashed!

As a side note: one of the key chemical contributors to breast cancer are parabens. Parabens are a group of cosmetic preservatives that mimic estrogen. Studies in the UK have found at least 6 varieties of parabens in all breast cancer tumors tested. Look for the “-paraben” on the ingredient label of cosmetics and personal care products and avoid them like the plague!

I choose Red Apple Lipstick lipstick and eye makeup because it is paraben-free in addition to being gluten-free. They are on a mission to share safe makeup with the world. And I recently found Tarte Amazonian Clay mineral foundation and mascara. They are also gluten- and paraben-free. There are safe, conscientious companies out there. We just have to make the time and effort to find and support them!