When it’s about marketing your business, it is essential to be present where your prospects are. The utilization of email is growing day by day and it is used by more than 90% of online customers. According to market research, more than 65% of customers generally open their email apps twice a day. Digital marketers know this and this is the reason they are continually learning to promote content and your products and services through email marketing to drive more traffic & increase sales.

There are countless advantages that come with email marketing services that businesses could never overlook. Though we couldn’t state them all, below listed are the top 5 benefits that every business should be aware of. Let’s dive straight in!

No Character Limits: Email gives the advantage of unlimited content and space. Unlike many social media platforms, you are not limited to any character limit or media types that you can share with the recipient to grab their attention. According to Diymarketers, the average attention span of a customer is only “8” seconds, yes it is short, but email gives an unlimited possibility to catch your prospect’s attention within this short time, considering your message is to the point and have an eye-catchy design. To make email marketing effective, make sure your contents are easy to scan at a glance and get the focused message, but also offers readers the alternatives for more information if they want.

Campaign Matrics: A proper data analysis is the heart of any successful marketing campaign. Many platforms offer unbelievable market estimation. Email marketing services, on the other hand, offer precise and reliable metrics, including open rates, clicks, delivery rates, and subscriber retention rates. An email marketing company knows how crucial theses information is and so should you. These numbers are the insight of your clients’ interests and behaviours and you can personalize your campaign in order to make the conversion rate even higher than the market average.

Low Cost & Good ROI: Email marketing costs very little. The return on email marketing has been shown to grow each year. A study conducted by Campaign Monitor found that every $1 invested in email marketing services equalled a $44 ROI. And that’s an increase of almost $10 from the year prior!

Build strong customer relations: Email benefits your business is by building strong customer relationships. Delivering regular, engaging information that adds value to your customers will assist you to earn their respect and trust over time. It will further guarantee that they look forward to and pay attention to your businesses’ emails. Think about the future benefit of the clients on your email list, not just what they can buy from you today.

Easy to Use: Setting-up an email campaign is easy. If you have no idea about it, you can ask for help from an email marketing company like Unicode Solutions at a very low cost. If you are going to run solo anyway, we can suggest some great free software that can upload subscriber’s data, filter your prospects, use free templates and send your emails to your subscribers on a regular basis. Two of our favourite email clients are Mail Chimp and Constant Contact. However, to really stand out, instead of using a free template, create a personalized mailer that matches your business and can be even more effective.

Email marketing is an extremely effective digital marketing tool that should be an essential part of any business’s marketing strategy. If you don’t have it, you are losing your customers and you are risking your business’s future. To start effective engagement with customers, contact the best email marketing company Unicode Solutions today. Let us help you to migrate into the digital age!

For a business owner, dealing with a fake negative review is a growing concern. In the age of the internet, people can set up an anonymous account and leave a review for a business that can affect the businesses’ reputation, even though the user never engaged with the organization before.

Although Google has introduced numerous policies and updates to deal with posting fake negative reviews, however, until now, they haven’t introduced to catch those users who regularly violate the review policy. It is therefore crucial that you keep a keen eye on your Google My Business listing, your social media pages and any place where people can write about you to ensure fake reviews are dealt with as fast possible.

In this blog, we’ve laid out a few processes for how to deal with fake negative reviews of a business, including how to report fake reviews and what to do when removal isn’t possible.

Flag and remove a fake Google review: Alright, you have found a fake negative review and now you don’t want it on your Google My Business page. Before removing it, you must flag it and report it and the best way to do this is by using Google maps. Here’s how to do it:

Find your business listing on Google Maps and go to reviews.

Identify the review posted by the fraudster.

Click the three vertical dots(hamburger menu) on the right side of the Google business review.

You are almost done, select “flag as inappropriate” & that’s it, you are done for now. Respond on your Google My Business page Users are often read the way a business handles a negative review to see if you genuinely care about your clients. Make sure you reply to the review in the right way without letting your emotions overpower you. Build a well throughout and professional response to a fake negative review, if you don’t have any plan, consider taking help from a digital marketing company that deals with these types of reviews regularly. If you want to deal with your own anyway, here’s what Google proposes to do when leaving a response:

Respond timely.

Thank your reviewers.

Be honest about mistakes if any.

Be a friend, not a salesperson.

Apologize when appropriate.

Stay nice and abstain from getting personal.

Take help from your customers: Finally, if you have spotted a fake review, you can take help from your existing clients. How? Well, you can share the fake reviews to your social media channels and ask them to be the judge of your business policy and services. You will be surprised by the number of responses you will get and to help you, even more, your customers can post positive reviews about your business which will diminish the credibility of fake reviews.

Though the above steps seem simple and easy to execute, however, it’s much trickier to get rid of a fake review. Keeping a constant sharp eye on Google my business page is necessary to fight bad reviews. However, running a business and constantly hunting for a fake review is a daunting task. This is much worse if you don’t have experience in SEO or digital marketing. To have a great review page you can take help from a professional digital marketing company who can keep a sharp eye on your page all the time to fight fake reviews.

Unicode Solutions is an expert on all the things SEO, Google, and social media. If you have been looking for a digital marketing company in Delhi to fight fake negative reviews, it is time you pick up the phone.

Unseen actions happen in lightning speed almost every single time you search for a service or product in Google. And behind those actions are digital marketers at war for your click. The common question you might be asking is “why so many marketers/ businesses are fighting for you like this?” right? Well, the reason is the search engine giant Google proposes them that your click may eventually convert to a successful sale.

Any business with a marketing budget has a lot of tactics and channels to choose between. Google Ads is one of the best methods that offer some of the major key benefits that can set it apart from any of your other options.

In this blog we will show you the top 4 reasons why Google Ads will help you reach new customers and grow your business:

Campaigns are Easy to Track: Running a digital marketing campaign without knowing its performance is like driving a car blindfolded. If you can’t measure the marketing result, you can’t find what’s working and what’s not, making ad campaign improvement almost impossible task. Google Adwords offers a tremendous number of free tools and features that help you to obtain every single metric about your digital marketing campaign. You can further get live tracking of your ad campaign every minute of every single day.

Target Traffic: Google AdWords serves only to bring targeted traffic directly to a business website and every Digital marketing agency will agree with this part. Since Ads are shown along with defined title and description, the only quality audience will end up interacting with the ad link which will later take them to call to action button. Thus Google AdWords is one of the most targeted approaches to obtain quality leads for your business. This targeted traffic can be defined as per customer demography, such as a prospect’s age, location, etc. If you don’t know how to use Google ads services, don’t try to do DIY, get in touch with a digital marketing agency who have great experience in managing digital marketing campaign or SEO.

High return on investment: Unlike other marketing methods, if you obtain Google ads service, you will pay only when people will click on your ad. Once you optimize your campaign, you will get a higher return on investment which is not possible to achieve with other marketing strategies. And since your ads are highly targeted, your ads will only be visible to those people who are interested in buying your service or products.

Schedule The Ads as per your convenience: One of the main benefits of Google AdWords is, you can decide the time & day when you want your ads to run. Analyse the data carefully based on the time of the day, day of the week, find out the time of day, which is eating your campaign investment and pause the bid for that particular time or day. Run the experiment a few times and see if your cost per click and conversion rate is improved.

Conclusion:Google ads services are one of the most powerful marketing tools ever created. It deals with billions of searches by internet users every day. It then offers business owners tremendous opportunity to convert many of these users into business leads and customers. However, if you do know how it operates or get help from Google AdWords experts like Unicode Solutions, the rewards from Google AdWords can be huge.