On 03 December 2015, the Billionaire Italian Couture store officially opened it’s doors to the South African public at the Sandton City’s Diamond Walk.

This is the style manifesto of Billionaire Italian Couture, the luxury menswear brand established by Flavio Briatore in 2005 in partnership with Italian business company PERCASSI. The brand takes a precise challenge and brings the superior quality and attention to detail of couture to its ready-to-wear clothing and accessories lines. Staying loyal to standards that have distinguished the Made in Italy trademark, every piece in Billionaire’s collection is carefully crafted by Italian artisans, each of whom is an expert in his individual field; from the supplest exotic leathers to the finest Italian silks and cottons, to its wide range of prestigious cufflinks and buckles, Billionaire makes luxury its premise.

FALL/WINTER 2015-16

Dandy-beat, Futurism and Space

Juxtaposing the past and future, the FW15 collection projects the iconic elements of Billionaire Italian Couture into a new perspective. Transcending seasonal fashion, Billionaire becomes the classic of tomorrow.
For FW 15, Billionaire redefines the identity of the contemporary man, who refuses to be categorized and relishes clothes and accessories that are luxurious but not bound by conventionalism. Drawing inspiration from the 1960s, the brand explores and reinvents the iconoclastic spirit of a decade of radical transformation, and a style of life very distant from the formalities of the past. The London music scene, the beat culture, the space age, the audacious fashion futurism, these key themes are reinterpreted in typical flair, by using luxurious materials and incorporating superior details that are the result of the constant quest for the best of the best.
The materials used for the collection were extensively sourced and researched to give a futuristic feel. The colour scheme incorporates black and blue (symbolic of outer space and elegance), silver and gold (luxury and vanguard), theatrical red and pure white as refined neutral colours.

EVENING WEAR

-The futuristic Dandy

Brocade and silk create a unique dimension of style with exclusive prints and textures that are evocative of the collection mood. In particular the astrolabe, forerunner of man’s conquest of space and time, is dramatically featured in the silk shirt & jacket twin-set. The key evening look of the modern dandy is the gold brocade blazer in precious reptile skin worn over a t-shirt adorned with stylised space-helmet theme and with metallic gold slip-ons .The opulent wide-lapel beaver coat adds an extra touch of 1960s glamour.

DAYTIME

– Street looks

The biker jacket, the fitted blazer with leather lapel and piping, eponymous of 1960s mod and beat music bands are unexpected ingredients to which Billionaire adds its luxury signature stamp by adding a zipped cardigan with supple sunbeam snake detailing.

– Icons

Nothing is too precious for the Billionaire man. The “jewel” hooded bombers in 70% baby cashmere and 30% mink, are fully lined in the softest French-bred orylag. Futurism inspires the three-dimensional patterns of these iconic pieces, echoed in the designs of the lighter knitwear. These pieces are casual lux with all the comfort and class that the finest materials can afford.

Jeans

Comfort and elegance are the key features of Billionaire jeans. The themes of the collection – “Dandy-beat”,“Futurism” and “Space Helmet” – reoccur in the embroidered crests that embellish the back pockets and reiterated on the prints and embroideries of the t-shirts.

OUTDOOR

The black flocking on the blue down jacket is inspired by the brush strokes of futuristic 1960s paintings. The optical-effect sunbeam bomber with matching accessories is also keenly influenced by Futurism. The key exotic skin piece this season is the crocodile bomber in the three-dimensional geometrical pattern.

FORMAL WEAR

In keeping with the brand’s heritage, the Futuristic Dandy wears slim pants and tweed blazers. Natural tones are seen in oversize checks but also sophisticated herringbone and black and white pied-de-poule jackets and coats.
Prints, embroideries, colours, precious skins and details are the individual and intermixable fil rouges of the collection. From head to foot, each look is coordinated with accessories and shoes.

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