O'Dwyer's Releases Annual PR Firm Rankings

Tue., Mar. 28, 2017

Edelman leads O'Dwyer's ranking of PR firms again, posting $874.9M in 2016 net fees, up 2.4 percent. There was some jostling though at the top with W2O Group ($122.7M, +33 percent) bumping APCO ($120.6M, +1 percent) down to third place.

Rankings participants were required to submit the top page of the latest corporate income tax return and W-3, establishing them as PR firms rather than ad agencies or other types of businesses. O'Dwyer's is the only ranking that requires this documentation.