GBB Eco-Industries Program for Retailers (E-IPR) features initiatives and information to help members gain an edge in the competitive retail industry, the release noted.

"Consumers are becoming more aware of environmental practices and shoppers are developing more of a green attitude. Retailers need to be there to meet those needs," said Marcos Cordero, GBB chief executive officer (CEO) and co-founder.

According to the release, because more than 50 percent of consumers identify themselves as "green" and the market for green products and services has topped $400 billion and continues to grow, retailers stand to profit substantially from their move to more sustainable business practices.

"This is an industry that stands to benefit significantly by incorporati sustainable business practices both in the store and the back office," said Cordero.

"At the GBB, our mission is to help these businesses realize the economic and environmental benefits of going green," Cordero added.