Speaker: Aaron Bird, CEO, Bizible.com

Webinar Description

When it comes to attribution, B2B companies and agencies with B2B clients are facing an uphill battle. Unlike B2C, B2B companies have long, complex buying process, often with multiple decision makers involved. In addition, B2B companies often have more data sources (CRM, marketing automation, ad networks), adding even more complexity to understanding paid search performance. This webinar will tackle those issues head on and offer a few thought-provoking actionable takeaways for how in-house AND agency marketers can deliver revenue-focused B2B attribution.

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Please note that you will be able to view the presentation on your computer screen, and hear the presentation on your computer speakers. A conference number will be available for a limited number of participants. If you prefer to dial-in to the webinar, the call information will be available after you log onto the webinar.

Meet Our Speaker

Aaron Bird, CEO

Bizible.com

Aaron Bird is the CEO and night janitor of Bizible.com, a venture-backed marketing attribution startup that enables hundreds of B2B companies to make profitable marketing decisions with pipeline marketing. He is also the co-founder of PipelineMarketer.com. He holds an MBA from Pepperdine University and a B.S. in Computer Science from UCSB. Previously, Aaron worked at Microsoft on Bing Ads.