Paul Newman and Joanne Woodward, among Hollywood's most enduring and legendary screen couples, grace a new poster for the 66th Cannes Film Festival that was released Friday.

The image is a captivating one — a photograph of Newman and Woodward kissing passionately that was taken during the shooting of a largely forgettable 1963 romantic comedy, "A New Kind of Love."

Newman and Woodward collaborated on several films together of varying quality. Highlights include "Mr. and Mrs. Bridge," which earned Woodward an Oscar nomination, and "Rachel, Rachel," which was directed by Newman and also earned Woodward an Oscar nomination.

Their history together is tied with Cannes. They were married in 1958, the same year that their joint vehicle, "The Long Hot Summer," was shown in competition at the festival. Newman directed Woodward in two other films that were screened at Cannes, "The Effect of the Gamma Rays on Man-in-the-Moon Marigolds" (Competition – 1973) and "The Glass Menagerie" (Competition – 1987).

Perhaps the couple's most astounding achievement: In an industry known for its flexible appreciation of marital vows, their marriage lasted for five decades.

When asked about infidelity, Newman joked, "Why go out for a hamburger when you have steak at home?"