DesignGood Blog Category No. 8

Business How-Tos

In part one of our series, we talked through the steps needed to lay a really solid foundation for your business and your brand—from the passion and work it will take to the advantages available to you as a solopreneur or micro-business owner. In the second part of our series, we’ll discuss what comes next….Read Post

When it comes to building a new business, the key to starting off successful is taking things one step at a time. Here’s why. At DesignGood we talk to a lot of people who are in the beginning stages of building their businesses. We understand what it’s like to be in your shoes, and we…Read Post

Create a great brand that looks, feels, and sounds like you. An increasing number of people are going out on their own – literally solo – and creating highly specialized businesses that service a very specific market. These are the people we love working with at DesignGood. If you’re a solopreneur, you are, quite literally,…Read Post

You might be surprised to learn that the largest business sector in this country is the one with the fewest number of employees. Micro businesses represent 92% of all US businesses. But what exactly is the definition of a “micro business,” and why should you be interested? While companies used to be readily categorized into small,…Read Post

It’s been your dream for a long time: Becoming an entrepreneur. And you’re feeling ready to pursue your business idea. But we’ve got a hard question for you before you launch. Think about the last time you told someone about your business idea. Did it sound something like this? I’m going to do X, but…Read Post

Are you making the most of customer testimonials on your website and marketing/outreach materials (like decks)? Today we’ve got tips to make all of that positive feedback you’re earning even more effective in attracting customers. Why You Need Customer Testimonials Social proof is a powerful factor any time we decide whether to buy from a…Read Post

The “team” page tends to be a neglected one on a lot of businesses’ website. But your team bios — just like any other copy on your website — are an opportunity to prove your credibility and uniqueness and to help your ideal customers picture what it’s like to do business with you. So how…Read Post

If you’re an entrepreneur, one of the biggest challenges is how to manage your time. When you spend all day putting out fires, how do you get around to the really important work — the stuff that will help your business thrive and grow? It isn’t easy, but after years in business for ourselves, we…Read Post

Maintaining an active blog is great for your business. It helps establish you as a thought leader. And it keeps a steady supply of fresh content on your site, which Google loves. But writer’s block hits even the most creative business bloggers sometimes. Today, we’ve got some tips to get the words flowing again when…Read Post

After we build websites for our clients, we show them how to use Google Analytics. We love this tool, but we realize it’s a little daunting when you first get to know it. And while Google Analytics can guide you to really smart decisions about your website, it can also become an unproductive obsession if…Read Post

For most of us, it’s a lot more fun to talk about being creative than being organized. Creativity might be what’s driving your business idea or existing business. Maybe you have a product or service that you just love creating. We can tell you, though, as people who have been in the creativity business a…Read Post