Marketing Blog

Newest Trends in Online Advertising

The new year is almost upon us, and with that, the newest trends are going to be easier to see. Things change slowly as the year drags on, but once that calendar flips, people want something new immediately. With that immediacy, we also see advertisers making waves. If you are considering some online advertising at the end of 2018 or at any point during 2019, here are a few trends you need to make sure you know.

The Growth of Native Advertising Will Continue

It is much easier as an advertiser to give users an experience they will remember and put seemingly random items throughout that experience because people will remember them. If you force an ad on anyone, they are likely to get mad and ignore the product on purpose. However, if you can intertwine an experience they will not likely forget with an advertisement, they are much more likely to hold on to that name in the long run. The number of ads using this type of approach is likely going to climb very quickly during 2019.

There Will Be Even More Multimedia Ads

While these ads have been around for years, they are going to explode even more so during 2019. Many plan to see just how far they can push the limits of these types of ads and still get viewers to respond to what they are selling. There are many times where advertisers have gone to the extreme to get people to pay attention, so expect quite a bit of that during 2019.

Viewers Want a Memorable Experience

If there is one thing that is sure to get your ads noticed in 2019, it is including an experience with the advertisement. To this end, many advertisers are going to work out ads that include augmented reality. Imagine being able to actually see a new sofa in your living room without having to lift or move anything. That is what viewers want when they open up an ad from a company – an experience they can remember, see, and feel.

Do any of these trends strike a chord with you? If so, then reach out to us here at PPCmate. We can help make sure your ads are getting noticed by the people who need to see them most! Contact us today and let us help you get started.