- Hi, I'm Andy Schwanbeck.I'm a designer and an educator, and I'd like towelcome you to the foundations of design research.In this course, I'll explain the advantagesthat research adds to your design process.I'll share some big ideas with you aboutwhere the design profession is headedand how we promote the value of our work.Then we'll talk about different methodsand tools used to collect research,such as how to conduct your first interview,to discovering how effective observational notes can be.

Finally, we'll look at how to applyeverything you've learned from your research,not only to guide your design process, but alsoto enable you to create highly effective design solutionsthat are on target with your user and your client.I'm very excited to share these ideas with you.Lets get started.

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2/24/2015

With design research, designs are more meaningful and effective because they are grounded in a real-world context. The goal of this course is to introduce the process of design research and to help designers understand how critical it is to being able to develop great designs. Authors Peni Acayo and Andy Schwanbeck walk you through the various types of research (primary vs. secondary, quantitative vs. qualitative, etc.) so that you get a sense of which are appropriate for the job at hand. They also introduce research tools, planning considerations, and frameworks for presenting your results, such as personas and infographics. Plus, find out how research can directly inform your designs, using generative research, user testing, and rapid prototyping.