DALLAS, July 3, 2014 /PRNewswire-iReach/ -- The end-user industries of functional fluids are heavily investing in technologies and are working toward having a product line based on superior base oils and additives, which will accelerate growth and enhance the productivity of end-users. Major functional fluid vendors are continuously restructuring their product portfolios to include new products that will help end-users to maximize productivity and profitability. Another emerging trend in the functional fluids market is that functional fluid vendors are offering efficient service programs and enabling customer service by building OEM partnerships. Such initiatives practiced by major vendors are essential elements for success in the Global Functional Fluids market.

According to the "Global Functional Fluids Market 2014-2018" report, several drivers are propelling the rapid growth of the Global Functional Fluids market, including growing technological advancements in the Industrial sector. As technology improves in this sector, there is an increased demand from end-users for functional fluids that enable high energy, efficiency, productivity, sustainability, and the smooth-running of end-users' businesses.

This report covers the present scenario and the growth prospects of the Global Functional Fluids market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from sales of functional fluids across various industries. It provides data on different segments of the market based on product type and geography.

Global Functional Fluids Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, North America, the APAC region, and the ROW; it also covers the Global Functional Fluids market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Increased Focus on Product Innovations and Efficient Service Programs.

Further, the report states that one of the major challenges is the increasing price of raw materials, which affects the growth of the market and the profit margins of market players. Concerns about GHG emissions, ozone depletion, and global warming are also affecting the Global Functional Fluids market in the form of stringent regulations, which, in turn, affect market growth.

Functional foods and beverages falls under the category of health and wellness food products. It provides additional or enhanced health benefits over basic nutrition. Functional foods include a broad range of products that includes probiotics, prebiotics, or plant stanols and sterols. In addition, functional foods also include cereals, breads, yogurts, snacks and beverages that are fortified with vitamins, herbs or other specialty ingredients. The term specialty ingredient is used for the ingredients that are naturally nutrient-rich whole food source such as spirulina, garlic, soy or it may be an important component of a food, such as omega 3 fatty acids from salmon. Though functional foods and beverages provide health benefits, they should not be considered as an alternative to a varied and balanced diet, and a healthy lifestyle.

This report covers the present scenario and the growth prospects of the Global Functional Foods and Beverages market for the period 2014-2018. To calculate the market size, it takes into account revenue generated from the retail sales of functional foods and beverages.

Global Functional Foods and Beverages Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, the APAC region, and ROW; it also covers the Global Functional Foods and Beverages market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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