Maximizing Exposure

Our Knowledge, Your Gain

We live, work and play in this Valley and have for more than 50 years. This local knowledge, combined with our local, regional, and national advertising, global partnerships, and dominant internet presence, provides you with incomparable expertise and guidance on how, where, and when to list your property as well as find the perfect home.

Believe

We believe in preserving the long-term health of our home, the Vail Valley, and work diligently to protect it, just as our principals have done since founding the company over 50 years ago.

We are Family

With over 100 brokers in 19 offices, most selling Vail Valley real estate for more than 20 years, and an unmatched support staff including Administrative, Marketing, Technology, and Closing Department we’re more than just co-workers, we’re family. And we work closely together with you on every detail to sell your most personal asset, from open house to closing day.

Come on In

Our doors are always open. Come in to one of our 19 offices situated in the most ideal locations throughout the Valley and find our friendly staff ready to show and sell your home.

High Performance

Slifer Smith & Frampton has been the proven leader in Vail Valley real estate for decades, listing and selling more property than any other real estate firm, maintaining leading market share in most neighborhoods. As a client, you will have the unique advantage of receiving the most up-to-date information on the entire market including new listings and projects, as we are involved in the majority of transactions.

SLIFER SMITH & FRAMPTON MARKET SHARE*

* Data gathered is from Land and Residential sales from 1.1.2017–12.31.2017. Source of data is the Vail Board of Realtors, Multiple Listing Service. Information is deemed reliable but not guaranteed.

Plugged In

Wired

Our website, VailRealEstate.com, consistently receives the most traffic of any Valley real estate firm in relevant online searches and allows us an ever extending reach to new buyers and sellers. Our relationships with several premier portals offer an even greater reach to a qualified audience:

Photo Ready

Slifer Smith & Frampton retains an exclusive relationship with world-class professional photographer, who capture the essence of a listing with stunning, eye-catching interiors and exteriors of residential and commercial properties. Working one-on-one with each broker, they create imagery highlighting the finishes, views, layout, and living areas of every listing. SSF also retains a full-time in-house photographer who is available to quickly and efficiently photograph listings. This allows your property to go live in the MLS and in front of buyers as soon as possible. We also work with a high-end drone photographer/videographer in order to show off every angle of the spectacular homes we represent.

Video and Virtual Tours

Video sells, and homes with a video tour are proven to sell 40% faster. Our professional videographer will create smooth, high-quality footage to be shared with prospective buyers worldwide, allowing in-depth access to the property no matter where the buyer is located. We also have a national recognized* video collection highlighting our communities, the Vail Valley lifestyle and local events.

For properties at a certain level, Slifer Smith & Frampton offers an innovative and interactive 3D tour option. Using a camera made by Matterport, you can view the property as if you really were in the home. Explore the views from the private deck, see floorplans, go up and down stairs, and have a 360-degree view of every room.

In Print

At Slifer Smith & Frampton Real Estate, we survey our buyers & sellers which helps us understand that marketing to the locals and visitors is one of the most powerful and effective tools we have to sell your listing.

We advertise every single week of the year in the Vail Daily. Our unmatched full color Real Estate Portfolio, a magazine style insert that highlights selected available properties, is placed in strategic locations throughout the Valley as well as in every paper Saturday and Thursday during peak seasons. We also offer competitive rates on classified ads in the newspaper as one of the Daily’s largest advertisers, and on a regional and international level, we provide strategic advertising in the Wall Street Journal.

And our print marketing strategy doesn't end with newspaper. We feature in various local, regional, national and international magazines including but not limited to Vail Beaver Creek Magazine, Bravo! Vail Music Program Book, The Vilar Center for the Arts Program, Beaver Creek Village Experience Magazine, Eagle Ranch Life! Magazine, HOME Magazine, Luxury Portfolio International
and more.

The Luxury Collection

In addition to all of our individualized marketing efforts, The Luxury Collection is a professionally printed piece featuring our listings priced at $5 million and above. The Luxury Collection is printed twice a year - once in the summer and once in the winter. With over 65,000 printed of each issue, it is also inserted into resort markets of the Vail Daily newspaper every Friday during peak seasons and mailed to all Vail Valley homes valued $3 million and above

You've Got Mail

Slifer Smith & Frampton sends out a monthly exclusive e-newsletter, the Local's Perspective, to our brokers’ extensive client list of over 65,000 people around the world, keeping our buyers and sellers informed about the Vail Valley real estate market, travel information, news and community updates.

In addition, we offer a quarterly comprehensive Slifer Report analyzing the real estate market in each area, providing expert insight on trends and statistics.

Lean on Me...

Allow our dedicated full time staff of over 30 professionals in Administration, Closing, I.T., and Marketing to take care of the details and your broker can focus on you and your real estate needs.

SSF and our in-house Marketing Department spends over $2 million a year on advertising and marketing your property, working with media leaders providing maximum exposure for your home.

Our dedicated I.T. support team connects every member of the brokerage on our intranet system, giving them real time access to your new listing within minutes of a signed contract. The Tech staff constantly monitor and improve this state-of-the-art system in addition to training and supporting the SSF team using it.

Know that not only will your home be a part of the largest marketing presence in the region, but also that you will have the support of a full staff when you choose to list with Slifer Smith & Frampton, exposing your property to millions of potential qualified buyers.