Know where you're headed

Digital territory is wide and complex. To plan and manage effectively, you need a firm grasp on operational areas, applications, technologies and vendors — and how they relate.

With the new, interactive Gartner Digital Marketing Transit Map you can navigate like a native. We've simplified the landscape and added relevant research reference points, so you can identify the best sources for your needs and acquire systems that work well together.

Use this map to understand the connections among business functions (neighborhoods), applications (tracks) and providers (stations) so you can easily mediate discussions between marketing and IT.