Agency Business briefs

Drumbeat Digital's LA outpost, Heartbeat West, is moving to a larger space in Santa Monica and getting new leadership. The shop, which opened in July, will be led by Janelle Starr, who joins from the firm's New York headquarters as SVP general manager of Heartbeat West.

Healthcare PR company GCI Health expanded into Chicago. The new office, WPP's only health PR shop in the City of Big Shoulders, will be staffed by GCI Health execs and overseen from afar by CEO Wendy Lund, based in New York.

Boonton, NJ-based boutique health PR shop Green Room Public Relations has expanded with a Cambridge, MA office. The shop's second office, it will be overseen by partners Karen Carolonza and Deborah Sittig, and will be staffed through a model “which combines full time employees and independent industry veterans to create customized, skill-based client teams.”