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People today are constantly bombarded with advertisements from every direction by companies and other people trying to sell them products or services. We have become quick to ignore or filter out the barrage of sales pitches.

When youâ€™re promoting your roof cleaning business face to face with others and you donâ€™t make an impression after 30 seconds, you will be forgotten about. Hence you must always be ready with your 29 second pitch. The pitch must answer five questions:

What is the problem? Add drama or fear to make it more interesting.

What is it that I do?

What is my cause or product?

How can my service better peopleâ€™s lives or make them financially better off?

How am I different from the others (differentiation)?

Here is my 29 second pitch as an illustration:

Weâ€™re being invaded and most people donâ€™t even realize it yet. Have you noticed any rooftops that have ugly black streaks and stains? Thatâ€™s air born algae that quickly multiply and spread over the roofâ€™s surface. Besides being unsightly, itâ€™s destructive and costly. Roughly 50% of roofs are replaced simply due to their ugly appearance or premature deterioration that could have been prevented. Iâ€™m here to bring you the good news that Advantage Roof Cleaning Company has a safe and inexpensive process that kills the algae, cleans away the streaks and restores the shingles to their proper condition.

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I am new to roof cleaning but an old timer at knocking on doors for business. I know this post is form last year, but I wanted to add my compliments to your (what I call) schpeel. I fully agree that you only have a few seconds to get the customer's attention so you better have something good. If you don't mind I'll steal your schpeel and use it. Good post Dave!

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I am new to roof cleaning but an old timer at knocking on doors for business. I know this post is form last year, but I wanted to add my compliments to your (what I call) schpeel. I fully agree that you only have a few seconds to get the customer's attention so you better have something good. If you don't mind I'll steal your schpeel and use it. Good post Dave!

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The door hanger looks great. Do you have anything on the back side? Now that you have the HO's attention with the 29 second message, you need a call to action. So include your contact info and prompt the reader to take action now.

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This is an awesome post. I was on neighborhoods all day today knocking door to door trying to refine my (sales pitch) but didnt have much luck.. desperatly trying to make this work i knew i was missing something amd i came across ur post.. thank you for sharing.. tomorrow will be a new day and new doors to knock. Do u still use this currently?

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Thanks, I was in the car business for many years. That is a 100 percent right. And also I would like to add the first 5 sec. of meeting someone I can tell if I like them are not. I have read some really good stuff on here. You can teach a old dog new tricks. Lol