Sunday, July 3, 2016

This Fourth of July holiday weekend The Purge: Election Year seems to be slaughtering the other movies that opened at the same time like The Legend of Tarzan and The BFG (although it looks like Finding Dory will ultimately win the four-day box office).

The third entry in the horror film franchise set in the near future sees Frank Grillo returns as the former police sergeant, 'Leo Barnes', now head of security for Elizabeth Mitchell's 'Senator Charlie Roan', who vows to end the New Founding Fathers annual Purge when all crime, including murder is legal, if she's elected the next U.S. President.

Of course there are those who want the annual ritual to remain in place, so betrayed on the night of The Purge he must protect her on the bloody streets of D.C. and survive until dawn if they can.

Daily Billboard thinks The Purge films are a great social satire of violence, crime and politics in America, as well as being scary and entertaining horror movies.

However this sinister Stars and Stripes semi-automatic 'Uncle Sam' ad creative for The Purge: Election Year was particularly insensitive in the skies of L.A. just a week after the massacre of 49 men and women with this kind of weapon at the LGBT Pulse nightclub in Orlando, Florida in the early hours of June 12, 2016.

We acknowledge that marketing campaigns are planned well in advance, but Universal Pictures could easily have used a different image from their advertising for the movie (as seen on the street posters) for this giant-sized billboard spied above the busy intersection of Hollywood's Highland and Franklin Avenues on June 19, 2016.

They had the money, but obviously not the desire to make the change (we wonder if it even crossed anyone's minds), even though at least two of their Universal Orlando park employees were killed in the disturbing attack.