Introduction

Optimal Wellness Challenges feature former NFL and NBA stars in exciting wellness competitions, web TV reality series and publicity campaigns designed to educate the public about how they can optimize their health.

In addition, the programs provide information about new wellness services, technologies and the importance of prevention.

The public follows an incredible roster of former players as they embark on journeys to better health through an exciting web TV competition series and mass media initiative that includes important preventive health information and educate the public about wellness.