An0maly continues his raps about drugs. He is way more focused these days it seems. His craft is getting better, his wordplay a tad wittier than it was this time last year. Here, he spins a tale about the man in the neighborhood that we all know as “the dopeman”.

An0maly hops on the monstrous “Tom Ford” from Jay-Z’s new album, and does it justice. The delivery is okay, but gets a pass because it’s live. The bars are witty though. I just wished it was recorded in the studio.

An0maly has no release strategy I guess. He’s dropping to many “singles” This one is good, but it’s importance is diluted because you haven’t gotten a chance to want another single from him yet. The song is eerie, and haunting even. Old Eminem-like.

Now that’s more like it. An0maly is the king of acid rap, and this track is the epitome of his style. He brings his trademark crazy flow here. Lyrics are sharp, so he really has a good song on his hands.

What’s Your Name?

Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?
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