Beats by Dr. Dre Gone Mainstream like Many of His Artists

The Beats by Dr. Dre brand has gone mainstream. You see headsets used by NBA pro athletes. Then there’re the microphones on American Idol. They come in different colors to match your outfit. He’s produced breakout artists too. Dre’s got a long anticipated album release. He knows how to make a hit.

But he’s been off the radar for a minute. He’d probably say he’s been working in the background. After a few top-selling albums, Dre decided to settle down. He got married and became a family man. Some feel this might be a lesson for Hip Hop. Reinventing yourself can mean stepping back or stepping up.

Think of it the way NBA Analysts describe Oklahoma player Serge Ibaka. He’s gone from speaking no English and sitting on the bench to being a starting Forward. Ibaka’s coach increased his playing minutes. He’s been able to grow in his game. As you reinvent yourself you’ll grow personally and professionally.

In the meantime Dre has produced a stable of new artists. Eminem and Snoop Dogg are two of the more famous. He enjoys passing on his experience and sharing his skill with many protégés. It’s been 10 years since his last album release. So, reinventing your game or legacy might mean duplicating yourself.

Eminem has used his success to push Dre to the next level. He knew his mentor still had something left in his lyrics. It’s like the pilot saying “we’re experiencing turbulence so we’ll have to climb to a higher altitude.” Reinventing yourself means taking your experience and what’s left in the tank, to the next level.

Dr. Dre’s turning up the heat. You see and hear it in the Beats. Headsets seen on NBA jocks. As well as American Idol microphone stock. Coming in different colors. To match your outfit dollars. Producing breakout artists. And his long anticipated release. Dre’s got the magic kit. For producing another hit.

Been off the radar for a minute. But he’s got lots of winners to prove it. Working in the background. Helping others leave the underground. Deciding to settle down. Putting family as his crown. Some saw it as a career stop. Others see it as a lesson for Hip Hop. Reinventing himself and rockin’ the top.

NBA Analysts give a good example. Of Serge Ibaka as a gamble. Speaking little or no English. Living his American Dream wish. Gong from being a reserve. To getting what he deserves. Becoming a starting player, Increasing his minutes as a producer. Growing personally and professionally surer.

Dre’s got a stable. Of rappers who’ve shown they’re able. To drop it like it’s hot. Mixing rhymes like stew in a pot. Eminem and Snoop Dogg most famous. Like cookie man Wally Amos. Dre’s been sharing his passion. With protégés rapping to perfection. Venting and reinventing, sampling and duplicating.

Eminem pushes Dre. Not in what to say. But in raising his game. So that his rhymes are not the same. Paving the way for his mentor. To come back and conquer. Ten years living off money in the bank. Dre’s still got lyrics in the tank. Taking on his next professional high. Like a plane moving closer to the sky.

Tip: Reinventing yourself means using life’s turbulence as fuel for taking your game to the next level.

Talkback: What might the ‘Detox’ title of Dr. Dre’s new album say about his journey or about reinventing yourself?