BEGIN:VCALENDAR
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DESCRIPTION:Click for Latest Location Information: http://edv2016.dataversity.net/sessionPop.cfm?confid=102&proposalid=9022\nYou?ve developed a great data strategy that will transform your organization and now you?re having problems trying to convince your organization to move forward with it. This is not an uncommon scenario. One of the key take-aways from the Enterprise DATAVERSITY 2015 keynote was that IT professionals typically have difficulty ?selling? their data strategies to leadership. Indeed, marketing is not a core competency of most technology professionals. However, effective marketing is the key to your strategy?s adoption, loyalty building for its continued use, and keeping it relevant for the future. Gaining good marketing skills can be your best strategy for your data strategy to succeed. In this session, you will learn:\n\nHow to select a marketing approach for your data strategy\nThe importance of story telling\nHow to develop your marketing campaign\nCreating a brand\nSkills to win over resistors\n
DTSTART:20160920T150000
SUMMARY:Selling Data Strategy: How to Market Your Strategy with Your Organization
DTEND:20160920T154459
LOCATION: See Description
END:VEVENT
END:VCALENDAR