“I felt like you were walking me through my past and giving me a kick in the ass...I am totally ready to kick it up a bit and your words really got me motivated.”

- Trish R.

“I actually went to business school many years ago...everything you said is right on. This is really helpful.”

- Gayle P.

“I wanted to write and tell you THANKS! I just made my biggest sale ever! I finally have tapped into the clientele who appreciate my work.”

- Emily T.

Easy as Pie

…is common sense photography pricing know-how that will keep you from ever working for peanuts again.

The retirement sale is now over and the products are no longer available for purchasing. Please keep an eye out for when new products will be coming out soon!

Do you ever feel so flustered trying to make profitable pricing magic happen you sometimes consider the Q word: QUITTING?

You’re not alone. Even the most passionate of photographers has learned the hard way that pro bono sittings, freebie add-ons and gimmicky specials do not translate into an overflowing bank account… no matter how hard you pray.

Does that mean your photography business is destined to flounder forever with seat of your pants pricing and a barren bank account?

Not while I’ve got your back…

If you’re tired of crying yourself to sleep wondering how you’ll ever make the money you really want from photography — then rest easy my weary photographer friend, pricing your awesomeness is about to become Easy As Pie.

Easy As Pie makes pricing your awesomeness perfectly simple

It shows you the radically simple way to price for profit first, instead of blindly discounting yourself into the poor house. Then it turns the spotlight on your goals, helping you create realistic numbers you can take straight to the bank. (Gross sales goal, average sale goal, minimum order goal, and more are covered.)

Worksheets and 3rd grade math are built right into Easy as Pie. Even if you need a calculator — your new pricing menus will be ready by book’s end!

While our famous worksheets make pricing your awesomeness 37.48% less terrifying and 62.52% easier, there’s oodles more we’ll cover.

Much more…

Like how to build collections people are eager to buy.

Yes, you’ve had other people tell you what their collections include…but WHY are they that way? WHY is an effective collection different from one that never sells? HOW do you price the collections to make them enticing to your type of clients?

That’s all covered in the Basic Collections section.

If you’re interested in creating out-of-the-box or extremely flexible collections, you’ll need to pay special attention to the Advanced Collections portion of Easy as Pie. Advanced Collection building allows clients flexibility, without you leaving cash on the table.

Bottom line? Clients will sing your praises and your days of tweaking collections while working for peanuts will be over forever.

Not sure if Easy As Pie is right for you?

Click on the photography pricing concern(s) you’re most wrestling with below to see if you and Easy As Pie could be BFFs

Number crunching stresses me out- I’d rather be told what to do

So what if we got you focused only a handful of numbers? Like only the important ones — that predictably put cash in your pockets when you nurture them like a mama hawk does her eggs? Then yay, ‘cause that’s exactly what we’re going to do.

I don’t want a pricelist like everyone else

Good, because I don’t recommend you do cookie-cutter anything. The genius of Easy As Pie pricing is that it’s all about YOU, and YOUR unique customers..

I am way too much of a creative thinker to even want to talk about pricing. I just want to do my art.

No one wants every frame you shoot to be a creative tapestry woven from the fibers of your soul more than me. But you don’t have to be a starving artist while doing it. Trust me, once you learn the Easy As Pie profit-first philosophy your pricing menu will become another fun outlet of creative expression.

I have the worst clients ever -- everyone tells me I’m too expensive

Yep, getting blood from turnips is a tough racket. That’s why Easy As Pie will show you how to effortlessly prep people in advance on what they can expect to invest with you. Now cheapies won’t even bother to contact you.

I don’t want to kill myself working for terrible pay

Look, when your photography is earning you less than a kid sewing soccer balls in a Chinese sweatshop, you know something’s wrong. Easy As Pie will help you stop working for peanuts – forever!

How can I compete with all those cheapie photographers out there that are on every corner

You don’t — unless you’re a masochist. Easy As Pie will help you finally understanding the heart and science behind photography pricing. So you can finally earn all the money your talents deserve.