Technology meets human centered design

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"We followed the everyday work of the Farmers’ Hub entrepreneur and had in-depth meetings to deduce his/her natural business process."

"Piloting is important, otherwise we miss out crucial learnings from actual field experience"

"Our platform is language optimized and gives immediate benefits like automated profit-loss calculation and market prices
in the mobile app."

Insight into Farmers' Hub model

"Farmers’ Hub is a one-stop-shop solution ensuring smallholders in rural communities have access to quality inputs, mechanization services and knowledge as well as markets. This helps increase productivity and ensure fair prices."

Who benefits? – Adding value across the value chain

The technology leverage for the Farmers' Hub model

The e-Hub app

"Built on a widely available android platform – the e-Hub app is mobile light and operates smoothly in both online and offline modes. Capable of generating printed invoices and acting as a point-of-sales system."

e-Hub data collection

"e-Hub data collection is a one-stop survey platform that allows the collecting, analysing and monitoring of data from the field in real-time. It helps to assess the impact at farmer level, capture market information and track performance of field staff."