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Competition brings people together into communities that have the power to create strong bonds and long-lasting relationships. We are wired for competition and connection. Nothing exemplifies this more than professional sports. Every Sunday millions of Americans turn on their favorite NFL team’s game and cheer for them to win. We gather in our living rooms and sports bars, and wear our favorite team’s clothing to showcase our pride. The joy of a shared experience leads us to spend Monday at the office telling stories about the game we watched the day before. We love to relive the thrill of victory or share the crushing feeling of defeat together.

The enjoyment of competition isn’t limited to traditional sports. PC, console, and mobile gaming experience similar behavior, with millions of people joining together to watch teams compete in games like League of Legends and Counter-Strike. These events bring the game to life by creating compelling narratives that fans can follow over time and share with their friends. According to Newzoo, a market research firm, the result is hundreds of millions of hours spent watching esports each year, with fans investing deeply into the games, and personalities they play and watch.

For developers, competition provides the opportunity to bring players together more often and create a vibrant community around their game. Competition offers a quality and native way to engage fans, leading to a higher chance of retaining and re-engaging them.

In this eBook, we'll share our top tips for setting up tournaments in your games. We'll look at real-life examples across different genres of games, like Power Rangers: Legacy Wars, Ghost Pop!, Ostrich Among Us, Gear.Club, and others.