Remember how the Nothing invaded the fantasy land in The Neverending Story? It's happening to comedy. Un-comedy is in the show "Tim and Eric Awesome Show Great Job" (and much else on Adult Swim); it's in the New Yorker; and McSweeney's, the writhing heart of the Nothing, has infected Esquire with it. In a piece titled "Joke" McSweeney's writer Deb Olin Unferth tells an intentionally stupid story. Am I too dumb to get whatever clever point Unferth is making, or is this really the worst "so unfunny it's funny" story ever to appear in a publication not edited by Dave Eggers? (Don't worry, there's a plain text version of the "joke" under the napkin-scribble version shown here, although I bet Unferth wanted to make everyone decipher her handwriting.)