The UK platform is also a discovery tool for events, attractions and cinema. Founded in 1880, The Stage is the world's oldest and most prominent theatre publication.

Offering a unique array of news, reviews, opinion, features, and advertising directed at those who work in or have a keen interest in theatre and the performing arts industry, The Stage is a rich source of theatre news, reviews, jobs and advice.

The partnership sees the integration of the TickX widget onto The Stage website, displaying ticket availability and price comparison for relevant performances, plays and events around the country.

The Stage reviews all professional theatre across the UK and with the new TickX integration theatre-goers across the country can now read about shows and find price comparisons for tickets all in one place.

Theatre fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including ATG, London Theatre Direct, See Tickets and The Stage's own ticketing offering powered by LOVEtheatre.

The new partnership underlines TickX's intentions to create an ecosystem which will successfully connect fans of theatre and performing arts with a wider network of ticketing providers venues and publicists.

“We're delighted to enter into this partnership with The Stage, one of the most influential brands in the world of theatre,” said TickX co-founder and CEO Steve Pearce.

“This collaboration will enable us to instantly connect millions of theatre fans with an array of ticket sellers and venues throughout the country.

“The project has tremendous potential and we are excited to be promoting our West End ticketing partners and regional venues alike. We look forward to growing this relationship and will continue to drive ticket sales for the world of performing arts."

Simon Hassell, commercial director at The Stage, said: "The Stage prides itself on its depth and breadth of reviewing across the UK. We're delighted to partner with TickX to make our reviews even more valuable to our readers."

In addition to theatre, TickX also allows users to find and buy tickets for over 125,000 events, attractions and films, having recently launched a cinema offering which connects users with every single cinema and picture house in the UK.

TickX is available to customers across UK, Ireland, Spain and Holland online or via the TickX app, with further expansions across Europe on the horizon.