AWSI Musings: Thinking Different about Holiday Cookies…

Heard the good news? Yeah, different strokes for different folks. Check out this example…

We introduced the “SNapkin” concept in this post but have a dozen (or more) in the queue. This is one pairs nicely with the previous post. Enjoy!—The Gang

We saw a really fantastic print ad for Target (’tis the season to bring the fantastic: Turn your holiday moments into memories with all kinds of festive sweets and savories.) that really, really impressed us for its visual effectiveness. Yup, another example of thinking differently.

AWSI, Target is very much thinking outside the box — and creatively. That is helping them become “THE” destination for one-stop shopping this holiday season. Check out their TV ad. Another truly creative execution.

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