SportDOG® Brand Creates Gear The Way You’d Design It®

SportDOG Brand® employees are like their customers – dog owners, outdoors enthusiasts, and good company in the field. We spend as much time as possible walking the prairie, roaming the woods, or searching the sky from a waterfowl blind. Our broad line of superior electronic dog training products is the result of focusing on a promise we made to our customers on day one: We will deliver Gear The Way You’d Design It.

Watch the Team in the Field

Our Gear Leads the Field Because We’re Always in the Field

We have made good on our brand promise by literally designing our products in the field. Every sportsman knows conditions such as heat, cold, rain, snow, dust, mud, and wind are just part of the hunt.

Once we’ve built a prototype product, it’s back to the field for rigorous testing with input from everyone on our staff. To us, these field sessions are just another day at the office. And they are the difference between products that look good on paper or in advertisements and those that actually perform the way our customers demand.

I went to school for Marketing, but never in my wildest dreams did I think I’d find a job where I get to do all the things that I love every day and work alongside a group of such passionate people. I have a yellow lab Tibbs who uses a SD-1225, I hunt, and I enjoy helping others with mutual interests - all because of SportDOG Brand.

- Gretchen Goodson, SportDOG Brand Marketing Manager

SportDOG Brand Conservation Fund

The SportDOG team and our families enjoy many of the same hunting opportunities and outdoor activities that you do. That's why we recognize the importance of habitat-enhancement initiatives and contribute time and funding to conservation projects. Our yearly Companions for Conservation contest seeks to give families with children who have an interest in hunting and conservation the opportunity to win a new hunting companion.