True Love: SaveSURGE.org

By consumerist.comDecember 13, 2005

We’re not really in a position to mock people slavishly devoted to unhealthy obsessions with consumer brands. (It took us three Star Wars prequels to finally turn our anger to hatred.) But we have to admit to cocking our middle knuckle up in the traditional nougie-giving position before we realized that soda pop fans at SaveSurge.org were our people.

And the citrus flavor was just AWESOME… I fell in love. I used every chance I got to buy it. My school had a vending machine that contained SURGE… I ended up spending the majority of my lunch money buying SURGE from that machine. I talked my mom into supporting my SURGE habit by buying two liters of the wonderful citrus soda for me to enjoy once I got home. It was rare that someone saw me without a two liter or can of SURGE grasped snugly in my hand.

The Mountain Dew knock-off from The Coca-Cola company was discontinued in 2002, but fans have huddled together—much like we will after The Reckoning, our bodies fueled by the sugary syrup that will ooze from their eye deposits.