Friday, February 17, 2006

u bst bettr rcogniz spllng, btchs

in an effort to streamline our communicative lives, Motorola has been introducing slimmer, more tote-able phones. and they have slimmer names to match, which seem to need all capital letters:

RAZRPEBLSLVR

are these secret acronyms to represent some sort of weekend golf game inside joke among the suits? did some ad agency advise them to try to be all --forgive the pun-- cutting edge? or maybe it's just a cost-effective measure: remove any absolutely unecessary letters and save some cash? dude, pat sajak and vanna white want their little wheel of fortune charge-for-vowels trick back.

whatever the reason, it's annoying. and confusing. btw, that last one they have is supposed to be 'sliver' not 'silver, which is what i thought when i first read it. see? placement of the vowel can completely change the meaning. this, coupled with the bastarization of the english language that probably started with instant messaging is why kids can't spell for crap anymore. just watch, they'll bump televised spelling bees up to regular ESPN -- it's competition that takes a rare and dying skill.