During the last week of Q2, we’re celebrating being officially halfway through 2017! Content marketers are creating more educational, enriching, and engaging experiences for their audiences and building genuine relationships with their online audiences through the use of interactive content.

This week, we wrap up our month of customer spotlights to show how far interactive content and content marketing has come. And we can’t wait to see what’s next! If you didn’t get a chance to head over to the ion Medium publication this week, here’s what you missed:

It’s no secret that many marketers feel that a big challenge for adopting interactive content into their marketing strategy is time, budget, and resources. But like we discovered from the latest CMI Report, not only are smaller businesses leaning on interactive content to engage their audience, but they’re getting past the roadblocks of time, budget, and resources with interactive content platforms. And that’s exactly what Whitby Schools did through the use of ion’s Easy Quick Starts. Want to find out more? Check out the article here.

ion’s Director of Customer Engagement has seen hundreds of our customers gain success through the use of the ion platform. However, there’s one type of customer that always sees more success than the others, and there’s been one reason for that: their “people first” approach. Read more from this week’s article about how adopting interactive content isn’t just about the marketing technologies used, but the individuals and team members using them.

Want to always be up to date on the latest and greatest in interactive content marketing? Follow our Medium account here.

As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Facebook. Twitter. LinkedIn.