Category: Email

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While current marketing trends largely point to the dominance and efficacy of image, language will always be a necessary tool for marketers to convey their message to consumers. With the... View Article

A good first impression is the foundation of all healthy interpersonal relationships, and this notion surely extends to marketing. A relationship between a brand and a consumer is subject to... View Article

It’s clear by now how effective email marketing is. This is widely regarded to be the most profitable marketing channel, averaging a 44.25x return (meaning that $4,425 is typically brought... View Article

While there are a number of relatively new email marketing tools at marketers’ disposal, the electronic newsletter is still among the best practices for generating returns. The marketing world is... View Article

Companies just starting out normally look to avoid outsourcing professionals to take care of their marketing needs. The fact is that professional marketing can quickly rack up a hefty bill,... View Article

Email marketing is widely touted as being among the most efficient methods of generating traffic and boosting sales. That said, there are several misconceptions orbiting the field. All marketers have... View Article

Search engine optimization (SEO) has two primary parts: on-site and off-site optimization. In the case of the former, brands augment their online platform’s performance and layout, building content of high... View Article

Despite its relatively gradual conception, social media quickly exploded into popular culture once it found its footing. It’s been a while now since various social media platforms have essentially taken... View Article