Dr. Lisa Fung – Case Study

Dr. Fung opened her first office in the small town of Keswick, just north of Newmarket. Lisa, designed her first office and had it built by her brother in law, a general contractor at the time. Over the next eleven years, Lisa built a successful practice, in spite of having a trendy little retail optical store for competition.

Faced with out growing the space, taking on an associate OD and wanting to capture her share of the growth in the community around her, Lisa approached Modular Design Systems to design her new office.

Having found an ideal space for the new office, the next question was what approach to take. We felt the new office should appeal to a new and growing young community, without scaring people off by being too nice or too upscale.

Another issue was growing competition, which, in addition to the small retail optical, now included a new Walmart optical.

We felt that Dr. Fung, should not try to compete with Walmart or anyone else, but rather be the competition. Since Dr. Fung was already seeing a significant share of the population, our job was to create an office that allowed Lisa and her competent staff to retain the vast majority of her patients for all of her services.

We felt the office should be tasteful, warm and inviting. The reception desk needed to have a ‘Wow’ factor to it and the optical frame dispensary had to immediately plant a seed in the minds of her patients, that they didn’t have to go anywhere else. We felt if we accomplished this, Dr. Fung’s practice would have nowhere to go, but up!!!

With beautiful display cabinets and our patented display system, we created a frame dispensary that is large and attractive enough to give patients the choice of browsing for their next pair of glasses, rather than reading a magazine.

This, coupled with a dynamic choice of optical frames and sunglasses, the MDS display system allows Dr. Fung to identify the wonderful brands of optical frames she carries.

Dr. Fung’s frame dispensary, presents the optical frames, in all their beautiful colors and features, beautifully lit, with maximum exposure to the patients entering the office or sitting in the waiting room.

Dr. Fung’s dispensing went up and up and up and her practice still continues to grow very nicely.

Videos/Tours

Testimonials

Dr. Areef Nurani

“When you did my first office eleven years ago, you did what you said you were going to do and...

2012-01-24T14:20:52+00:00

“When you did my first office eleven years ago, you did what you said you were going to do and when you said you were going to do it. I had an outstanding result and consequently when I decided to build a new office, my decision was to use MDS again.” “In the first office you designed for me, I was hoping for a ten to fifteen percent increase and would have been happy with that result. However, in the first three years, I had a four hundred percent increase.” “I am now in the new office coming up on four years and I have had a fifty percent increase in the growth of my practice.”

https://www.modular-design.com/testimonials/dr-areef-nurani/

Dr. Lisa Fung

“After 11 years in private practise, I was faced with the challenge of expansion. Hiring MDS made decision making a...

2012-01-24T14:21:48+00:00

“After 11 years in private practise, I was faced with the challenge of expansion. Hiring MDS made decision making a breeze” “They achieved what they said they could and that was the ‘Wow’ factor. I was really surprised by the reaction to my new office. EVERYONE! And I mean everyone, that came in the office, commented on how beautiful it was.” “My staff seemed more excited and motivated in their new environment and the best result of all, was that my dispensing sales went up and up and up…”

https://www.modular-design.com/testimonials/dr-lisa-fung/

Dr. Stelios Nikolakakis

“I want to thank Frank and Brian from the bottom of my heart for making my dream a reality and...

2012-01-24T14:20:19+00:00

“I want to thank Frank and Brian from the bottom of my heart for making my dream a reality and for Modular Design’s attention to detail” “I especially want to thank Frank, for his time, energy, expertise, insight, motivation and support.” “I can say that MDS went above and beyond what I expected and I recognise that their success is a culmination of the passion that Frank and Brian have for what they do”