The inaugural In Bloom music festival, set for Saturday and Sunday at Houston's Eleanor Tinsley Park, is aligning itself with another youth movement: the March for Our Lives protests.

March for Our Lives, organized by Parkland students and their allies, is a nationwide rally against gun violence that grew out of last month's shooting at Marjorie Stoneman Douglas High School in Parkland, Florida in which 17 people were killed.

The march takes place on Saturday. As of Monday, 817 demonstrations are scheduled in various locales around the world, including in front of the entrance to In Bloom.

In Houston, thousands are expected to turn out for the rally at downtown's Tranquility Park.

In a statement issued Monday, In Bloom founding partner Jagi Katial said he unequivocally supports March for Our Lives.

"Popular wisdom tells me that as a business owner, it is bad for business to openly share beliefs or opinions. In Bloom stands for the opposite: that we can't be neutral on a moving train. I have beliefs, and those beliefs are what motivate my work and this festival," he writes. "I believe in the developing and maturing movements of #metoo, Black Lives Matter, and March for Our Lives. I believe that those who have held power for a long time should step back and listen to those who have been excluded from important decisions and discussions."