When it comes to consultations with clients, Creative Director Ginny Au says learning a couple’s back story is what she finds the most interesting and informative part of the process.

“You want to understand not just their vision for the wedding but also about their relationship, home, family, friends and lifestyle,” she said.

“Try to get to know your clients beyond the world of their wedding. How do they celebrate? Are there any cultural or familial traditions that are important to them? What are some of their most treasured memories?”