Okay, it's slightly less random than it seems: Dempsey's wife, Jillian, has been Avon's global creative color director since July 2006. Not that this really excuses it. Or why WWD refers to "Unscripted", ominously, as the actor's "first scent." And about that name: does he really want to take credit for ad-libbing the Grey's dialogue? [WWD]

...while Eva Mendes is the, um, face of both Calvin Klein's new Secret Obsession perfume and its "Seductive Comfort" underwear line. Quoth the loyal pitchwoman, ""I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines." [WWD]

Christian Siriano: "I am honored to be a part of this amazing group of talent!" Siriano said. "It is a dream to work with legends such as [director] Charles Shyer, Uma Thurman and [costume designer] Milena Canonero on a wonderful story filled with creative inspirations." The project? Eloise in Paris. [E!]

Bravissimo offers "full-figured" nightwear; PJs that actually support. 'Rather than the 'one size fits all' approach, Bravissimo's designs are based on a standard sized back, shoulders and waist but, within each dress size, offer different sizes to account for the fullness of the bust.' [The Star]

Model Lily Cole in French Playboy, which is allegedly more 'artistic' than the Yank version. Hm. [Fashionista]

CondeNast'sFashion Rocks, the worst fashion and music magazine in the history of the universe, will come out in September, and the accompanying concert features Rihanna, Beyoncé, Justin Timberlake, Fergie, Mariah Carey, Keith Urban, Kid Rock and Lil Wayne. It'll air on CBS. [E!]

Yup, the death watch is on for Mervyn's, all right. We feel bad for the chain's founder. [Los Angeles Times]

That Visa London clothing swap LiLo fronted? Listen to this undemocratic twist: "Participants dropped off unwanted items at collection points over the last six weeks, receiving points on a swipe card. The more exclusive the outfit, the more points they received, which they could spend yesterday on other donated items." Wait, who determined "exclusivity"? [The Observer]

"But fashion is also theatre, a world of make believe, and there is nothing more theatrical than revealing the layers of artifice that construct an image, especially when it is done within the image itself. It is like the conjurer's reveal." The intricate dance that is Fashion Photography. [The Guardian]

Alexander Calder's jewelry, which he mostly made for family and friends, is on display at the Philly Art Museum. And it's amazing. '"He's not a jeweler,"a curator said. "There are no welds. He's working on an anvil and a bench, but he's not doing what jewelers do, not making links or soldering things. He's taking wire and doing stuff with it that no one else was doing. With basic wire."' [NPR]

Parishoners at St. James United Church of Christ have modified 150 pairs of boxer shorts for wounded veterans, replacing the shorts' side seams with fasteners so they are easier to fit over bulky prosthetics and braces. Good work and probably something that people don't often consider. But the fact that they're bringing the undies to the altar to be blessed on Sunday is just peculiar. [USA Today]

Bravo's Runway replacement? UK import Fashion House , which "replicates the workings of the fashion business through a fashion house." Teams of designers will live together and work to create an entire line - rather than just individual pieces - that has the potential to be purchased by commercial buyers.' We want to believe! [New York Magazine]

British denim brand Lee Copper celebrated its centennial with various one-off collabs: "From the gothic-inspired denim dress complete with Swarovski crucifix designed by Giles, to the vintage denim jacket emblazoned with signature gold lips by Jade Jagger, each and every piece is set to shoot straight to the top of every fashion fan's wishlist." Well, let's not get carried away, here. [ElleUK]