Goldie Blox and The Spinning Machine

GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering.

Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. While the story unfolds, girls get to build what Goldie builds. The effectiveness of GoldieBlox isn’t based on assumption. We spent a year researching gender differences, talking with Harvard neuroscientists, and observing children’s play patterns. GoldieBlox stories leverage girls’ advanced verbal skills to help develop and build self-confidence in their spatial skills.