It looks like this is fixed by removing application name localization in hrev39876. I disagree this policy. You will see localized Haiku distributions with the localized application names in the future, if you want to continue by this way. For example, many Windows operating system users do not know English at all (like my 85 year old father who never learned English) and they do not have any idea, what this or that application is if the name is not localized.