Jia Yueting will step down as chief executive of Leshi Internet Information & Technology Corp Beijing but will retain his position as chairman, with the company's finance chief also to be replaced, according to a stock exchange filing on Sunday.

Shenzhen-listed Leshi is part of Jia's larger business empire dubbed LeEco that began with a Netflix-like video streaming service and expanded into new products and services from consumer electronics to cars.

LeEco encountered a cash crunch last year that Jia said was the result of that aggressive growth, with the company subsequently seeking billions of dollars in new funding, cutting staff and abandoning a deal to acquire U.S. television maker Vizio.