Tag: brand campaings

by Daniela Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search. This real life experiment was conducted over a period of four months with a campaign focused on lead generation. […]

by Daniela Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search. This real life experiment was conducted over a period of four months with a campaign focused on lead generation. […]