Megatrends

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Naturally Healthy Packaged Food in Indonesia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

NH olive oil registers the fastest current value growth in 2018

NH olive oil has steadily gained popularity in Indonesia in recent years as marketing activities by manufacturers and increased health-consciousness among consumers have strengthened awareness of the potential benefits of this product type. These factors helped to ensure that NH olive oil was the most dynamic performer within NH packaged food in current value growth terms in 2018.

NH honey registered another strong performance in 2018 as increased health-consciousness continued to lead many Indonesians to favour more natural and minimally processed foods. Imported products marketed as being from specific countries of origin and made from wild flowers such as manuka and acacia gained prominence in the category during the year.

NH nuts, seeds and trail mixes set to remain the dominant category

NH nuts, seeds and trail mixes remained by far the largest NH packaged food category in Indonesia in 2018. In addition to being widely consumed as snacks, nuts and seeds are commonly used in the preparation of traditional local dishes.

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

Domestic manufacturers continued to lead NH packaged food in value terms in 2018 thanks to their strong presence in the dominant category of NH nuts, seeds and trail mixes. The top four players overall – Garudafood Group, Dua Kelinci PT, Ultra Prima Abadi PT and Mitrasatrya Perkasautama PT –occupied the top four positions in this category, where entry barriers are low.

Rising incomes and rapid urbanisation have encouraged more players to introduce packaged NH fruit snacks in Indonesia in recent years. However, demand for many of these products has been constrained by relatively high prices and limited distribution beyond high-end supermarkets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Indonesia with research from Euromonitor's team of in-country analysts.