Co-founded by former McKinsey employee Rakesh Gupta and Sumit Handa who has worked for ITC, the platform competes with Weddingz.in backed by Rajan Anandan and Sixth Sense Ventures as well as Indian Angel Network backed WedMeGood.

US-based Zola and TheKnot have both seen high traction for a similar business model. The startup will utilise the capital for product development and marketing.

"The $40 billion Indian wedding market is ripe for disruption. Current models of vendor listing or aggregation models have not made a dent. Wedding is a social occasion and AppilyEver's approach of recreating the physical wedding on the app environment is hitting the sweet spot,” said Varun Aggarwal, founder of Univariety.