Like previous G Shock editions, the GA-1000 is built to withstand whatever you can throw at it. To quote the marketing literature:

"To continue with the brands utilitarian tough credentials the watches are made with Triple G Resist construction, allowing each to be able to withstand the shock of gravitational dropping forces, centrifugal G-forces, and vibration."

Ah, yes. Vibration. The enemy of accurate timekeeping.

So no matter what dangerous environment you find yourself in; whether wrestling alligators along the Amazon or scrapping with feckless drunks by the side of the A329 in Reading, you'll always know what time it is.

Setting you back between £230 and £260, the GA-1000 series will go on sale in the UK from September.