Philips announces amBX ambient environments for games

Last time Philips announced an ambient lighting system (that'd be
Ambilight) we kind of scoffed, but either they
struck a chord with the novelty crowd or they're just really committed, because today they've announed amBX, their
next-gen ambient sensory protocol targeted at using the rest of our senses to further immerse ourselves in our games.
Insane frame rates be damned, by this time next year we're all gonna be benching our rigs on how mellow and blended the
ambient light coming from our Philips monitors is, or just how responsive our synchronized heaters and fans are to
getting melted by plasma rifle rounds and jumping in low gravity.