The network will roll out a custom-designed booth with a giant interactive video screen where attendees can view videos of Nickelodeon shows and the agenda for each day. Renovated retail space and an interactive flip book activity for attendees will showcase a variety of Nickelodeon show-branded photo opportunities for attendees.

SpongeBob SquarePants, Dora the Explorer, The Penguins of Madagascar, Kung Fu Panda and Fanboy and Chum Chum costume characters walking around the convention floor and taking photos with fans. More comprehensive consumer products will be on display, with special premium giveaways and kid and adult products available for purchase.