Hong Kong’s first trans-media production company starts with a haexagonal SciFi ride

Hong Kong; February 8, 2012- Five Academy of Film and Academy of Visual Arts graduates are creating the city’s first one-stop production company solely focusing on trans-media projects.

Named Haexagon Concepts, the company will execute high concept narrative ideas by combining video, advertising, internet, social media, press, and interactive gaming via a vast network of partnering artists and companies. The company’s first project recently entered the production stage and will prove that Hong Kong can also create and execute sophisticated science fiction ideas.

Haexagon Concept’s founding team comprises of three film school and two visual arts master graduates from the United States, Germany, Austria, Portugal, and Hong Kong, respectively. They will bring their diversified expertise and cultural backgrounds together to create unique, tailor-made media campaigns for clients. Co-founder Marco Sparmberg says, “Each team member comes carrying professional working experience in areas like film production, project development, press, visual arts and mobile/internet technology. It’s going to be very exciting when we see all that come together”.

For its inaugural project, Haexagon Concepts is currently producing the short film “Haexagon”, and it will be the most unmatched video endeavor to be created within Hong Kong in recent years. With an estimated budget of HK$ 300,000, this project centers around a post-apocalyptic short film that treads the grounds of science fiction, genre that traditionally holds a large fanbase in Hong Kong but rarely explored by local filmmakers and artists.

Cinematographer and Haexagon Concepts co-founder Diogo Martins says, “The project will target a long vacant niche within Hong Kong’s media landscape while trying to augment its appeal to the busy lives of Hong Kongers. Haexagon will bring science fiction elements into a jungle environment mixed with ingredients of 1970s doomsday exploitation.”

And the short film is just the beginning. Its high concept narration will be later taken and turned into an extended trans-media campaign which will use the means of mobile and augmented technology for the benefits of the project sponsors’ promotions. Additionally, Haexagon Concepts plans to develop “Haexagon” into a feature film that will hit international film markets beginning of 2013.

“Haexagon” is currently in production. Principal photography will wrap in Hong Kong at the end of February 2012. However, the project is still in need for further financial support, as well as experienced crew members.

On the right hand side of my page, there’s a direct link to the facebook page of the company, visit it and you’ll get daily/weekly updates on current projects and the evolution of the company, or click here: