Program Details

Program Details

LEXUS DESIGN AWARDPROGRAM DETAILS

Submissions for the 2020 Lexus Design Award are open. Lexus invites today’s emerging design leaders to ‘Design for a Better Tomorrow’ for an extraordinary chance to achieve recognition on the world stage.

THE BRIEF

Your concept must anticipate a challenge of the future, address that challenge with an innovative solution, and captivate the imagination with its exceptional design.

Open to professionals, students and design enthusiasts around the world. Entrants should be individuals who have reached the age of majority in their home country. Last year, creators from 65 countries submitted design proposals, many of which leveraged the power of technology to design for a better tomorrow. The submissions spanned across the categories of Industrial Design, Architecture, Technology/Engineering, Interior Design, and Fashion Design.

PRIZES

6 Finalists will be chosen to attend Milan Design Week where prototypes of their submitted proposals will be exhibited at the 2020 Lexus Design Event. At Milan, the 6 Finalists will present their works to a panel of esteemed judges and one Grand Prix Winner will be selected.

Before exhibiting in Milan, Finalists will be invited to New York City to participate in a workshop with world class design professionals serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists devlop their designs into physical prototypes. Prototype production costs up to 3 million JPY (over $25,000 USD), including tax, will be covered.

Finalists will receive an Award Certificate and PR assistance through an Award Press Kit.

The shortlist and the Finalists will be selected based on the following judging criteria:

ANTICIPATE

Does the concept and design anticipate not only the needs of the user experience, but the needs of society?

INNOVATE

Does the design demonstrate the new thinking and originality in its proposal and execution?

CAPTIVATE

Is the design intriguing and compelling when realized in concept and execution?

The same criteria is the basis in selecting the Grand Prix Winner at Milan Design Week.

JUDGES

Each year, Lexus works with a world-class panel of Judges to select finalists who best embody the Lexus Guiding Principle. The Judges are some of today's most influential figures in art, design, and technology.

MENTORS

Mentorship with globally renowned creators is one of the most attractive benefits of participating in the Lexus Design Award. Mentors follow the young designers for months, helping them bring the best out of their work for display at the Milan Design Week.

6 Finalists will be chosen by the middle of December 2019 and notified by email (only to the Finalists, unless extended deadline). Please note that only the shortlisted applicants will be notified. The Finalists will be announced on Lexus official website in end January 2020.

Beg. of December 2019

Finalist Screening Session

The Judges gather together, judge the shortlisted works and determine the prototype candidates.

Mid of December 2019

Determination of Finalist

Six Finalists will be determined and screened.

Mid of JAN 2020

Mentorship Program in New York City

Six Finalists are invited to New York City for the Mentorship Program to receive instruction and guidance from the Mentors.

End of JAN 2020

ANNOUNCEMENT OF FINALISTS

Six Finalists will be announced on the Lexus Design Award website, Press Release, and Social Media postings.

JAN - MAR 2020

Prototype Production

Finalists will have two and a half months to make and refine their prototype for exhibition in Milan Design Week. They will be required to submit a report every two weeks of the production which will be evaluated by the Mentors.

APR 2020

GRAND-PRIX SELECTION / PRIZE GIVING CEREMONY

Prototype exhibition at the Milan Design Week Lexus Event. The Grand Prix Winner will be selected among the Finalists.

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