“Are you interested in changing the world of e-commerce?” recruiter Steve Donnelly recently asked some men waiting for the Facebook bus. They declined.

Bigcommerce, based in Austin, Texas, is not the first firm to try to poach people from the bus stops. Roku tried to hire Google employees in Saratoga, Calif., who were waiting for a shuttle.

The company is opening a San Francisco office and needs to hire more than 40 engineers and product developers. Since starting its recruiting campaign at the bus stops, company officials said traffic to its career site has increased by 54 percent and application volume has grown by 150 percent.

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