Marketing in healthcare

Jun 15th, 2013

Anonymous

Category:

Business

Price: $5 USD

Question description

Healthcare Management Unit VIII Q1

Marketing in healthcare is certainly a developing art and science. Just
one generation ago, it was seen as improper for healthcare professionals
to advertise at all! Now, in most circumstances, they truly must
advertise and effectively market their services in order to survive. As
director of marketing and development for a modern hospital or clinic,
how would you set about developing a “brand” for your hospital and
promoting that brand in your market area?