Filming at Harrah's Resort, Southern California what a blast! A strong collaboration between I.D.E.A. creatives Ryan Berman and Joe Nafziger, Harrah’s Ryan Thompson and Jeffrey Lamont Brown. With 9 setups in one day, we were lucky to have the incredible Nicole Miller, Amy Lorenzen and Harrah’s very own Patty Olvera making everything flow as smooth as the lazy river.

The concept: “See it up close” opens with extreme closeups of guests enjoying the key amenities of the property. Massage, juicy steak, beautiful hotel room, lazy river and a win in the casino. We cover a lot of ground in 30 seconds with this spot. And oh yeah, we shot some cool slow-mo helicopter footage of the new hotel tower for the end card!

Look out for this television commercial; it’s enough to make you say, “DAMN!”