The 2011 Rugby World Cup is the seventh Rugby World Cup, a quadrennial international rugby union competition inaugurated in 1987. The International Rugby Board (IRB) selected New Zealand as the host country in preference to Japan and South Africa at a meeting in Dublin on 17 November 2005. The IRB Council eliminated South Africa in the first of two rounds of voting.It is the largest sporting event ever held in New Zealand, eclipsing the 1987 Rugby World Cup, 1997 Commonwealth Games, 1992 Cricket World Cup and the 2003 America´s Cup. The organisers expect 95,000 visitors from overseas to travel to New Zealand for the event.[3]The schedule of games runs over six weeks starting on 9 September 2011. The final will be played on Sunday 23 October 2011, a date chosen because it falls on a long weekend caused by the New Zealand public holiday of Labour Day (Monday, 24 October 2011). The final is scheduled to be played in Ackland at Eden Park.After speculation that the number of participating teams would be reduced to 16, the IRB announced on 30 November 2007 that the 2011 tournament would again feature 20 teams. Twelve teams qualified as a result of finishing in the top three in each pool in the 2007 tournament. The remaining eight berths were determined by regional qualifying tournaments.[7] Of the 20 countries that competed in the previous World Cup in 2007, there was only one change – Russia replaced Portugal.The event is expected to cost about NZ$310 million to run and to generate NZ$ 280 million in ticket sales. In Auckland, the city where many of the most important games will take place, the costs to the local ratepayers alone has been estimated at $102 million.Participating teams in this world as in the Rugby World Cup 2007 are 20. The top finishers are the top three in each group of the Rugby World Cup. These teams are: Argentina, South Africa, England, Tonga, Australia, Fiji, Wales, New Zealand, Scotland, Italy, France and Ireland. The following eight teams qualified for the World Cup through the regional qualifying rounds: Canada, Georgia, Japan, Namibia, Russia, Samoa and the U.S.. The twentieth and final spot for the World Cup was the winner of the playoff stage between Romania and Uruguay, which was played on November 27, 2010 and ranked Romania.The Russian team is the only participating for the first time in an edition of the Rugby World Cup.More at: http://en.wikipedia.org/wiki/2011_Rugby_World_CupAn iconic global brand, Heineken http://www.heineken.com/AgeGateway.aspx will be the Official Beer of RWC 2011 and joins Emirates Airline and MasterCard as a Worldwide Partner of Rugby's showpiece Tournament. Here you can see the coasters that over Australia, England, Ireland and South Africa published about Heineken Cup Rugby World 2011 and also a commercial film.