The good people of Flavorpill have joined up with NYC club promoter Scott Harrison's non-profit charity: water to help raise funds bringing the most basic of needs, clean water, to rural Ethiopia. By purchasing a $20 virtual bottle of water, 100% of your contribution goes toward building a new well in the area, which costs a total of $4,000. Flavorpill has donated half and is asking for the rest of us to pitch in the rest. It's a small, targeted action to help the one billion people in the world who don't have access to clean water and alleviate the sickness, disease and death tolls the problem brings.