Bob Zeberlein is responsible for Implementix’s operations, finance and technology solutions development. Bob is the architect of Implementix’s proven process, ix Brand Implementation Management, which has been honed through years of managing complex brand and rebranding projects. Bob has also overseen the development and continued enhancement of all of our ix Technology Solutions.
Prior to Implementix, Bob was CFO for a $3 billion technology company and an entrepreneurial $25 million technology company. Bob graduated summa cum laude from Gettysburg College with a B.A. in Business Administration.

With years of experience in the graphics and signage industry, Jake is able to drive project quality objectives and manage manufacturing and installation partners effectively. By having experience in all stages of an implementation project, Jake has helped improve the Implementix process to ensure imperative details are captured that lead to a successful brand conversion.
Prior to Implementix, Jake worked for a large commercial printing company and ran a small graphics shop. Jake is PDAA certified in vinyl graphic installation and he graduated from Ball State University with a Bachelor's Degree in Graphics Art Management.

Scott McLeanCEO & President

Scott McLean launched Implementix, Inc. after recognizing the need for a project management team to handle complex rebranding projects for corporate clients while president and CEO of DI Graphics. His insight led to the development of a streamlined approach to brand implementation, which benefits companies from well-known Fortune 500 brands to emerging brands. As a third-generation CEO, Scott previously led the strategic transformation of DI Graphics from a screen print operation to a digital printing operation in a lean manufacturing environment.
Scott received his B.A. in Business Administration from the University of Denver.

Teah BennettVP Business Development

Teah Bennett advises corporations on the best practices in branding and rebranding project management, focusing on project planning, vendor management, and quality control. She is viewed by her clients as an intelligent professional, willing to go the extra mile to make sure their branding and rebranding projects run smoothly.
Prior to working at Implementix, Teah excelled at executive leadership roles in business development, technology consulting, commercial software and recruiting. Teah attended Louisiana State University.

Part II: How to Manage Your Physical Brand Activation Project (II)

Last week, we went over the importance of hiring the right vendors for your activation project. Don’t settle on hiring the first sign company that comes to mind!

December 18 2017

Remember to research and interview sign manufacturers that can produce exactly what you’re looking for. Check out last week’s blog here.

Now that you’ve hired your supply chain, you want to create a realistic conversion timeline to complete your project by its end date. Perhaps you plan on having every branded asset at every location converted on day-one of your deal closing. Maybe you plan on doing a phased conversion by region or location priority. Whatever the case may be, always start with the end in mind.

Step 2: Start with the end in mind

First, we recommend you work backward from the completion date and identify benchmark stages throughout the conversion – think permitting, manufacturing, removal, and installation. If possible, begin the brand implementation at least 120 days in advance. By outlining how long each stage takes, you’ll be able to build a more accurate timeline.

Next, try to identify any surprises that may pop up – like bad weather, additional sign or graphics manufacturing, or unforeseen labor needs. Planning for these surprises in advance allow you to buffer extra time for the conversion as well.

Lastly, don’t forget to plan around your day-to-day business operations. Schedule the removal and installations during non-peak hours, on a day when your company is closed, or your vehicles are not being used. You want minimal interruptions with your customers!

Can you guess what the last step will be? Stay tuned for
step three of how to manage your brand activation project – create a
communication plan.

Deciding whether or not to outsource your large rebranding project can be tough. We know there are many considerations in the mix that you need to evaluate. While we can’t make the decision for your, we can share the 6 more important reasons our clients have decided to outsource their physical assert rebranding to Implementix.

It’s your worst rebranding nightmare: The outdoor signs don’t match the indoor signs leading to the corporate offices. Employees are handing out mismatched business cards. ATMs are sporting a mix of old and new logos.

Keeping brand messages consistent in a true omnichannel method utilizing both in the online and physical world is a constant challenge many companies face. Marketing done at the local level by retailers or franchisees often relies on social media, digital, PPC, email, and display, because these lower-cost local marketing tactics are measurable, effective, and easy to change. Thankfully, updating local marketing in the digital world is fast and easy compared to the physical world.

Rebranding your bank or credit union branches is complicated. Take it from us. If you overlook fundamentals like logistics and data accuracy, you’re opening yourself up to blown budgets and missed deadlines.