Press Release

Hong Kong and Cincinnati, Ohio – Dec. 7, 2010 – It’s the most wonderful time of the year: The highly-anticipated Hello Kitty® Seasonsis available in North America. Brought to you by Sanrio Digital andvideo game publisher Zoo Entertainment, Inc (NASDAQ: ZOOG), Hello Kitty Seasons is the first-ever Hello Kitty title for Nintendo Wii™, featuring fun and innovative gameplay that changes with the turning of the seasons. Whether diving into spring cleaning, dishing up ice cream to friends in hot summer weather, picking pumpkins during the brisk fall harvest or keeping friends warm with hot cocoa in the chilly winter, each new season brings a unique look and fresh challenges to Hello Kitty fans.

WHO: Sanrio Digital and the Massachusetts Affiliate of Susan G. Komen for the Cure®

WHAT: Hello Kitty® Online, the official massively multiplayer game of Hello Kitty® and friends, is offering players the opportunity to purchase limited edition items to support breast cancer research and awareness year-round. 100% of the proceeds from the in-game items will be donated to the Massachusetts Affiliate of Susan G. Komen for the Cure® in support of nationwide funding for breast cancer awareness and research.

Hong Kong – Sept. 9, 2010 – Roll up your virtual sleeves: throughout September Sanrio Digital is hosting a unique online charity event in Hello Kitty Online (HKO), the official massively multi-player online game (MMOG) of Hello Kitty®, to raise money for initiatives by Oceana, an international organization focused on ocean conservation, and the United Nations Children’s Fund (UNICEF). In the month of September, Hello Kitty Online's “Chocolate Harbour Rescue” allows players to generate donations in response to two current concerns: the Gulf of Mexico oil spill and the massive floods that have destroyed much of Pakistan.

Hong Kong – Aug. 24, 2010 – Hello Kitty fans around the world rejoice! Hello Kitty Online (HKO), the official massively multi-player online game (MMOG) featuring Hello Kitty, has officially launched in North America and Europe. To celebrate, Sanrio Digital is offering a collectible Premium Edition Retail SKU available at retailers across the U.S. and Canada. Fans both young and old can share their love of Hello Kitty, either through the free downloadable client or the Premium Edition retail version.