We have a question for you: How are we doing? Specifically, how are we doing at explaining the risks inherent in peer-to-peer (P2P) business lending?

The flip side of this coin - the potential benefits of lending - are clear. By bringing individuals looking for good returns on capital together with carefully vetted small businesses seeking funds for growth, both parties can win. That's the process known as P2P business lending. We've arranged close to £10 million in loans over the past two-and-a-bit years, with no defaults.

But do we explain the risks of lending clearly enough? We vet borrowers carefully, but it is a truism that there is no such thing as profit without risk. We have recently expanded the risk warning on our Home Page, and are reviewing the documentation for lenders and borrowers to ensure perfect clarity on this point. We also set out the nature of the risks in our Frequently Asked Questions and in our Knowledge Hub, this site's primer of basic facts about P2P lending in particular and crowdfunding in general.

The news on our loan offerings is undoubtedly good. But it's very important that we point out to lenders that lending to our companies – carefully vetted as they are – carries risk. We take a legal charge on the assets of the companies and would step in to protect our lenders in the event of a borrower's defaulting on a loan. But before committing capital, please see the risk warnings on site, and in our Frequently Asked Questions. It's also a good idea to take independent advice from an accountant or solicitor.

We have questions for you. Are we being clear? Are we being transparent in our dealings? How can we explain ourselves better (there's always a better way)? The Financial Conduct Authority (FCA) has recently produced a guide on how to use social media – website, Twitter, etc. Alt Fi covered the FCA move this way.

"The FCA covered all angles in assessing the appropriateness of social media as a means of financial promotion. As the regulator itself noted, all forms of media have their constraints when it comes to promotion – and social media channels are no different. It is crucial, however, that firms are cognizant of those restraints – and that the appropriateness of every social media post that promotes a complex financial instrument has been thoroughly considered by the firm responsible."

Lender interest in the latest webuyanyhome.com loan, risk-rated A+, is strong. At the time of writing the £208,400 loan is 37 per cent filled, early in the auction process. At the risk of repeating ourselves, we do recommend that you read the risk warnings before committing capital.

Disclaimer: Money&Co.™ is the trading name of Denmark Square Limited, Company Number 08561817,
registered in England & Wales, authorised and regulated by the Financial Conduct Authority (FCA).
The company is identified on the Financial Services Register under Reference Number 727325.
The registered office is 58 Glentham Road, Barnes, London, SW13 9JJ where the register of Directors may be inspected. Denmark Square Limited (ISA manager reference number Z1932) manages the Money&Co. Innovative Finance ISA.