Wednesday, 21 May 2014

On-Page and Off-Page SEO Techniques

SEO search
engine optimization a basic need of every website/blog in today’s time. Most of
us have hard about both On-Page SEO and off-Page SEO.

On-Page SEO is
that in which you edit on your website coding in template. Off-Page SEO is that
in which you do a little work to market your website on the internet.

Hearing a
word SEO makes us feel both excited as well as nerves. Excited because we know
that SEO makes your blog rank higher in Google search and Nerves because we
think is my Site SEO optimized?

So today I
am going to explain what exactly you have to do in Off-page SEO as well as in
On-Page SEO.

Starting off
with On-Page SEO

On-Page SEO
Techniques

On-Page SEO includes
several points which make your website SEO Friendly and get indexed in Google
search Engines.

Blog/website Title

The first
and most important thing of your blog is the brand name. Have a solid brand
name for your website is most important.

Few points
to consider while choosing a blog/website title:-

A page title
must be if possible a Keyword relating to your blog niche.

Page title
should be relevant to the content on the website.

Some
Recommendation from Recognised Search Engines for the Website Page title:-

W3C:- 64
characters.

Bing: - 65
characters long.

Yahoo: - 67
characters

Google
although have not a fixed length of page title. But it’s a 70 character long
tail keyword title which can be displayed in Google Search Engines.

Keywords/Key
Content

It’s all
about the keyword that you place on your website to make it index on Google
search engines or on

any other search engine.

Keyword
Criteria

Keyword can
be of any length but below 70 characters.

Two Keywords
in one line is good.

Keep the Keyword
Ratio of 2-3% in each article/post of the website. More than this will come
under keyword stuffing and won’t do any good to ranking your website.

Meta
Tag Description

Meta Tag
Description refers to the Description that appears on the Search Engines below
your blog title and website URL.

A Meta Tag
Description can be 150 characters long and should be coded into HTML of your
website.

In
Description you can insert High paying keywords which will help in better
search result ranking.Describe
your website elaborately in these 150 words because most of the visitor
actually read your website description.

URL
of Post

Including
keywords in URL of your post is the best way to ensure that your article is
listed on top of the search query.

Use (-) to separate
each word in a URL. This represents that the URL is SEO friendly.

Image
Alt

Image alt
means showing alternative text instead of image when ever the page is unable to
load the image.

This also helps in search ranking as if you have
placed a keyword in the image alt tag your website will be showed on the search
result.

Off –Page SEO Technique

Off page SEO
technique that really make a big impact on your blog ranking.

Off-Page SEO
includes

Social
Sharing

Although In
a research it’s made clear that Social Share Do not Indicate Google Ranking,
then also sharing your content social is most important.

You can
share your Content/Article on

Scoop.it

Face book

Twitter

Link Building

Building
connection with other bloggers of the same Niche is really important in blog
spear. Link building refers to getting quality back-link for top PR weblog and
website.

While
getting Back-link keep following in mind

DA of the blog

PR of the blog

Traffic and Alexa Rank of the blog

Cross
Linking

Cross
Linking refers to internal linking of existing article on the website. You can
Show similar Article at the bottom of each article so that, people refer to
those also after finishing the current one.

Video
Promotion

Go make a
You-Tube video to promote your stuff online. Most of the bloggers adopt this
technique to increase their website traffic.

Conclusion

The above
mentioned tricks will surly get your blog going to the rankings of Google
search Engine. If you have tried all of the above tricks then its time to wait
and watch your website be more productive and get massive traffic.