Tone-deaf brewery wants to name beers “Flint Michigan Tap Water,” “Black Beers Matter”Finally, a brewery for people like us!

Would you go to this brewery?

No

Yes

Hell yes

This weekend, a small Indiana brewery was generating tons of buzz in my social media feed—and not in a good way. The brewery-in-planning is called Lakeville Brew Crew, and a South Bend Tribune profile of the business mentioned some of the names of its forthcoming beers: Flint Michigan Tap Water, Black Beer Matters, White Guilt, and Mass Graves, to name a few. To summarize the reactions of many of the Midwest brewers I’m connected to on social media: “Fuck these guys.”

The Lakeville Brew Crew responds to criticism with the standard shitty defense of: We’re just bringing attention to these issues. Concerning the beer called Flint Michigan Tap Water, Lakeville Brew Crew co-owner Jon Duncan tells the South Bend Tribune: “…if you’re going to get mad about that beer name, you should focus your anger more toward the people that are letting that happen to Flint. If I can bring some attention to that, whether it be negative attention toward me, it still brings attention to that issue.”

Yeah, except no.

These beer names not only make light of crises like Flint’s water contamination and the police brutality against which Black Lives Matter has mobilized, they make money off them. I’m don’t think donating a portion of profits to causes would make the beer names any more palatable, but not doing so means the brewery is co-opting vulnerable people’s suffering to sell beer. One brewer I’m friends with called it “disgusting” on Facebook. Another called it “shameful.”

To Lakeville Brew Crew, I say: if you don’t have the support of your fellow brewing community before you even open, my dudes, you are fucked. Small breweries are built on community support from both customers and from other local brewers. I struggled to find one supportive comment for the brewery among the hundreds left on friends’ Facebook posts—this doesn’t bode well for the forthcoming brewery’s beer sales. Many comments drew comparisons to Route 2 Brewing out of Lowell, Indiana, which brewed beer with names including Leg Spreader, Horny Hefer, and Psychotic Blonde, with label artwork to match. Route 2 closed earlier this year—and many see a similar fate for Lakeville Brew Crew and its Flint Michigan Tap Water:

True & Honest Fan

These beer names not only make light of crises like Flint’s water contamination and the police brutality against which Black Lives Matter has mobilized, they make money off them. I’m don’t think donating a portion of profits to causes would make the beer names any more palatable, but not doing so means the brewery is co-opting vulnerable people’s suffering to sell beer. One brewer I’m friends with called it “disgusting” on Facebook. Another called it “shameful.”

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Oh fuck off. This is the first time in years they've given a shit about Flint's tap water.

True & Honest Fan

Oh please, there's always been funny beer names, such as Old Leg Humper, which has a label showing a dog humping a woman's leg. Damn good porter too. Fuck the soggy shitstains that have zero humor and infect everything.

Oh please, there's always been funny beer names, such as Old Leg Humper, which has a label showing a dog humping a woman's leg. Damn good porter too. Fuck the soggy shitstains that have zero humor and infect everything.

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Not only were these people not going to buy the beer but they're just giving in to the brewer's publicity stunt. The brewer probably knows all about outrage culture and is using these few, screaming idiots to advertise them for free to people who actually drink beer and not piss wine like these chucklefucks do.

Not only were these people not going to buy the beer but they're just giving in to the brewer's publicity stunt. The brewer probably knows all about outrage culture and is using these few, screaming idiots to advertise them for free to people who actually drink beer and not piss wine like these chucklefucks do.

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I should give him some ideas for beer names. The Porter Wall or the Deporter, and other names that could cause outrage. If you have any other names, feel free to throw them out.

The craft brew industry is full of soy. Funny to see it get shaken up.

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this is the thing i've noticed about craft beer culture: there's a lot of fake, performative masculinity. middle class nerds pretending like they're tough and outdoorsy because they can grow a beard and own some plaid shirts. it's aggravating.

True & Honest Fan

Not only were these people not going to buy the beer but they're just giving in to the brewer's publicity stunt. The brewer probably knows all about outrage culture and is using these few, screaming idiots to advertise them for free to people who actually drink beer and not piss wine like these chucklefucks do.

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A classic way to advertise a product is to have it make the news. Thanks to today's outrage culture, that appears easier than ever. How many people would have heard of this brewery if some soyboy hadn't written about how offended he was by them?

Soooooooo
How is these guys making money off "black beers matters" any different then those Soyboi fucktards who make money selling "hands up, don't shoot" or "I CANT BREATHE" t shirts and goodies on Redbubble or other sites for profit? Oh wait, because they give lip service to the causes they make money off of, and donate 1% profit to the causes. ...... maybe.

I greatly enjoy craft beer, but “craft beer types” are annoying shitheads. This has been a whining point for years in the independent brewery scene, pussy-ass males trying to virtue signal and attract women to the hobby by bitching about sexism in beer names/labels.

Which is funny because the women I’ve known who like craft beer tend to be rough around the edges and promiscuous. Or carpet munchers. And still rough around the edges and promiscuous.

The guys who complain about these things are either trying to attract women or appease the woman who holds the key to his cock cage.

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