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Digital strategy and business model canvas (GEST002_GTRANC)

Présentation

Through this course the studnt will discover how digital economy acts as catalyst at the core of business transformation stakes, but alos wwill master main disintermediation phenomena to get an enlighten vision of business threats and opportunities

Objectifs

Get strong skills on leading / coordinating innovative and coherent digital strategy for both :

Traditional actors, helping them :

to get full potential of their business

to consolidate their competitiveness and be creative on new fields

to recover market share and restore power balance faced to pure players

Pure player actors, helping them to support and reinforce their market position in their growth phase