Sony is partnering with Opera to enable Web browsing for the Japanese company's Bravia TVs and Blu-ray players.

According to the official press release, users can expect a full surfing experience, apps, and widget support based on emerging standards such as HTML5 advocated by Apple.

There's strangely no mention of Adobe Flash support, which is still widely utilized for Web-based mini games and videos.

Other new players providing built-in Internet browsers for their home A/V products are Samsung and LG, while Philips has been one of the pioneers, leading the trend since last year.

The concept isn't new, but we will be watching this space closely to see which firm can provide the best interface optimized for big screens. Based on our experience, it's a nightmare to navigate and enter text via a regular remote.