Pantone® Fashion Report - S/S 2018 - Fashion Week Londen

Fashion Report SS 2018

Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at London Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories we can expect to see showing up across all areas of design, the PANTONE Fashion Color Trend Report is your easily accessible guide to the season’s important color trends.

Underscoring colors continued influence when it comes to trend, the PANTONE Fashion Color Trend Report London Fashion Week Spring 2018 features the top 12 colors for men’s and women’s fashion. Celebrating exploration, experimentation and the consumers desire to mix, blend and create the unexpected, the Spring 2018 palette showcases the unique nuances of color expression for the London market. The report also includes 4 core classics. Transcending seasons and providing a foundation to any wardrobe, these core shades can be built upon in tonal stories or amplified with contrasting hues to create a new level of energy for the Spring 2018 season.

The desire for colorful self-expression is a key take away for Spring 2018. Similar to observations made by Pantone Color Institute’s Executive Director Leatrice Eiseman in our NY PANTONE Fashion Color Trend Report, designers for the UK market are comparably responding to the consumer’s growing appetite for flexibility in color expression by introducing more unusual colors and color stories in their collections for Spring 2018. Overall there is a feeling of optimism and confidence driving a new vitality into fashion trends.

Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air. The color story is wildly divergent and we see a kaleidoscopic bounty of uplifting shades and feel-good tones. That doesn’t mean that we don’t continue to look for more neutral or classic shades. Whether on their own or providing the landscape for complex color mixes, core basics are an essential for any season.

Along with this recognized freedom to explore and experiment with more color, fashion, and the people who interact with it, no longer want to feel limited by traditional color guidelines. Gender and seasonal borders continue to be non-issues when it comes to color. Untypical spring shades that make for complex and original combinations, communicates the consumer’s desire to experiment with color all year round without any restrictions. The color story for Spring 2018 is a perfect reflection of this new sentiment.

About the Spring 2018 Top 12 Color Palette

The Spring 2018 palette encourages a sense of fun and playful release. With an air of complexity and distinctiveness, we find ourselves in a sanctuary of color that is ideal for some more unique and dramatic color mixing.

PANTONE 17-1563 -Cherry TomatoImpulsive Cherry Tomato is a tempestuous orangey red that exudes heat and energy. Demanding attention, this courageous, never to be ignored shade is viscerally alive.

PANTONE 18-4043 - Palace BluePalace Blue sparkles with energy. Stirring and impressive, a brighter blue for the days ahead.

PANTONE 14-0121 - Nile GreenCalm and composed Nile Green is a breezy light green that brings a breath of fresh air to the palette, working well as a serene base for a myriad of shades in the Spring 2018 palette.

PANTONE 13-0646 - MeadowlarkThe bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the Spring 2018 season, glistening with joy and illuminating the world around us.

Sharp and pungent, Lime Punch hits a chord with its strident and striking citrus like presence in the Spring 2018 palette.

About the Spring 2018 Classic Color Palette

For many consumers, classic color is the mainstay of the wardrobe and the foundational core upon which they start building their own personal style. The core classic shades play a critical role in any wardrobe, and we wanted to highlight the nuance of these classic colors for the spring 2018 season.