Bad sleep habits will cost the U.S. $434 billion in 2020

Our always-on culture has us working harder, doing more, and sleeping less. While the health ailments of sleep deprivation are well known, a study by Rand Europe shows that it is costing the economy as well, with the U.S. estimated to lose up to $434 billion in 2020.

If you want to get ahead in life, then you’ll need to work hard, be disciplined, and sacrifice sleep. If you’re asleep, you’re not working, and if you don’t work constantly, you can never manage a successful company or create the art that will make you famous. It’s not just your success on the line, either. Your country’s economy is counting on you to be a productive member of society. Besides, there will beplenty of time to sleep when you’re dead.

If you’re thinking these old saws sound dull, you’re right, and the data agree with you. Insufficient sleep has been linked to a slew of health issues, such as obesity, hypertension, and heart disease. It can also cause mood disorders and is a main contributor to poor work-life balance.

Workers pay and pay often for their poor sleep habits, but since the best-known ailments of sleep deprivation are personal in nature, employers and society do little toproperly incentivize good sleep hygiene. But according toa study by Rand Europe, sleep-deprived Americans will cost the United States economy up to $434 billion by 2020, and the tab gets larger after that.

Sleep pays for itself

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Based on survey data from 62,000 people, Rand Europe created a bespoke macroeconomic model that stimulated the interactions of economic agents (workers, companies, governments, etc.). They ran the model through three scenarios, and the results for 2016, the year of the study’s release, were staggering.

The United States proved the biggest economic loser, with losses between $281 and $411 billion. Japan, Germany, Canada, and the United Kingdom were also modeled, and researchers estimated that all five countries lose “up to $680 billion dollars of economic output every year.”

That’s the bad news. The worst news is that these economic losses increase slightly in magnitude over time, meaning we forfeit more every year we don’t devise solutions for our societal sleep deprivation. In 2020, the U.S. is estimated to lose between $299 and $434 billion. By 2030, the amount will be between $330 and $468 billion.

Invested properly, these amounts could easily fund tuition-free public colleges and provide health care coverage for uninsured families, with change to spare (or, you know, it coulddevelop one-third of an F-35 fighter jet).

Productive postmortem

Commuters sleep in a metro car in Moscow on May 23, 2018. (Photo by Mladen ANTONOV / AFP)

We lose more year after year because of how insufficient sleep drains productivity from the labor supply — namely, through lower productivity levels, negatively affected skill development, and higher mortality risks.

The study found that less sleep increased absenteeism (due to illness) and presenteeism (that is, being physically at work but mentally checked out). Workers who slept less than six hours a day averaged a 2.4 percentage point loss of productivity compared to healthy sleepers. That may not seem like much, but it adds up to 6 working days lost per year per sleep-deprived worker.

Expand that number across the U.S., and the country loses the equivalent of 1.23 million working days a year. Days that, once lost, are gone.

Insufficient sleep also drains talent from the labor supply by hindering the skill development of school children, preventing them from properly acquiring the skills necessary to grow their productivity once a part of the workforce.

Finally, the study looked at the link between sleep deprivation and death. Poor sleepers have a 13 percent higher mortality risk from all causes of death, including, but not limited to, health-related issues and accidents caused by drowsiness. The CDC cites drowsy driving as responsible for 72,000 crashes, 44,000 injuries, and 800 deaths in 2013 alone.

Workers who die particularly impact economic losses, as their removal from the labor supply doesn’t just affect the year they died. It also removes all their future productivity, as well as the productivity of potential future children.

Even if there is time to sleep when you’re dead, there isn’t time to do much else.

Make sleep a priority, not a luxury

PATRIK STOLLARZ/AFP/Getty Images

Good sleep hygiene improves your health and work-life balance, so it is to your benefit, not just the benefit of your employer or the country’s economy, that you sleep and sleep well.

Here are some tips to help you get a good night’s rest:

Rest up. The National Sleep Foundation recommends working-aged adults (26–64 years old) get between seven and nine hours of sleep a night. Less or more sleep may be appropriate depending on personal needs. Women, for example, need more sleep than men on average.

Figure out your circadian rhythm. Try to go to bed and wake up at times that feel natural to you (but still net you the hours you need). Once you find that rhythm, be consistent. Go to bed and wake up at the same time every day.

Don’t acquire sleep debt. Your weekend catch-up sessions will credit you a bit, but it’s usually not enough. Creating a consistent sleep schedule is the only way to stay in the black.

Don’t consume nicotine, alcohol, caffeine, or sugary drinks before bed. Alcohol may help you fall asleep faster, but it reduces rapid-eye movement, curbing the quality of your sleep.

Silence is golden. Your brain needs silence to recover from the day. Schedule your phone to be silent during your sleep hours, and try to fix any household intermittent noises that you can (looking at you, leaky faucet).

Be in balance. Your room should be neither too warm nor too cold. Your body has to work to maintain a regular temperature in extreme conditions, making it difficult to rest.5

Darkness, my old friend. Night lighting may not be very bright, but it is significantly more so than the natural light of the moon and stars. Remove LEDs from your room and block out street lighting to help regulate your sleep-wake cycle.

Stop the snooze cycle. Using a snooze button wrecks your pre-waking REM and blunts your morning brain.8 If you’re waking up tired, you need to adjust to get more sleep.

Stay healthy. Exercise will also help you sleep by burning off excess energy earlier in the day.

Of course, our jobs will often add stressors that put mental relaxation out of our control. Commutes, financial concerns, unrealistic deadlines, irregular hours, and our always-on work culture are all cited by the authors of the Rand Europe study as sleep deterring qualities of the modern work environment.

As such, it may be worth having a talk with your manager about how to properly address deficiencies that deprive employees of sleep. Remember, it’s not just about your health, but your ability to perform productively for your employer. As the study’s authors note, “Solving the problem of insufficient sleep represents a potential ‘win-win’ situation for individuals, employers, and the wider society.”

Push Past Negative Self-Talk: Give Yourself the Proper Fuel to Attack the World, with David Goggins, Former NAVY SealIf you've ever spent 5 minutes trying to meditate, you know something most people don't realize: that our minds are filled, much of the time, with negative nonsense. Messaging from TV, from the news, from advertising, and from difficult daily interactions pulls us mentally in every direction, insisting that we focus on or worry about this or that. To start from a place of strength and stability, you need to quiet your mind and gain control. For former NAVY Seal David Goggins, this begins with recognizing all the negative self-messaging and committing to quieting the mind. It continues with replacing the negative thoughts with positive ones.

Dramatic and misleading

Over the course of no more than a decade, America has radically switched favorites when it comes to cable news networks. As this sequence of maps showing TMAs (Television Market Areas) suggests, CNN is out, Fox News is in.

The maps are certainly dramatic, but also a bit misleading. They nevertheless provide some insight into the state of journalism and the public's attitudes toward the press in the US.

Let's zoom in:

It's 2008, on the eve of the Obama Era. CNN (blue) dominates the cable news landscape across America. Fox News (red) is an upstart (°1996) with a few regional bastions in the South.

By 2010, Fox News has broken out of its southern heartland, colonizing markets in the Midwest and the Northwest — and even northern Maine and southern Alaska.

Two years later, Fox News has lost those two outliers, but has filled up in the middle: it now boasts two large, contiguous blocks in the southeast and northwest, almost touching.

In 2014, Fox News seems past its prime. The northwestern block has shrunk, the southeastern one has fragmented.

Energised by Trump's 2016 presidential campaign, Fox News is back with a vengeance. Not only have Maine and Alaska gone from entirely blue to entirely red, so has most of the rest of the U.S. Fox News has plugged the Nebraska Gap: it's no longer possible to walk from coast to coast across CNN territory.

By 2018, the fortunes from a decade earlier have almost reversed. Fox News rules the roost. CNN clings on to the Pacific Coast, New Mexico, Minnesota and parts of the Northeast — plus a smattering of metropolitan areas in the South and Midwest.

"Frightening map"

This sequence of maps, showing America turning from blue to red, elicited strong reactions on the Reddit forum where it was published last week. For some, the takeover by Fox News illustrates the demise of all that's good and fair about news journalism. Among the comments?

"The end is near."

"The idiocracy grows."

"(It's) like a spreading disease."

"One of the more frightening maps I've seen."

For others, the maps are less about the rise of Fox News, and more about CNN's self-inflicted downward spiral:

"LOL that's what happens when you're fake news!"

"CNN went down the toilet on quality."

"A Minecraft YouTuber could beat CNN's numbers."

"CNN has become more like a high-school production of a news show."

Not a few find fault with both channels, even if not always to the same degree:

"That anybody considers either of those networks good news sources is troubling."

"Both leave you understanding less rather than more."

"This is what happens when you spout bullsh-- for two years straight. People find an alternative — even if it's just different bullsh--."

"CNN is sh-- but it's nowhere close to the outright bullsh-- and baseless propaganda Fox News spews."

"Old people learning to Google"

Image: Google Trends

CNN vs. Fox News search terms (200!-2018)

But what do the maps actually show? Created by SICResearch, they do show a huge evolution, but not of both cable news networks' audience size (i.e. Nielsen ratings). The dramatic shift is one in Google search trends. In other words, it shows how often people type in "CNN" or "Fox News" when surfing the web. And that does not necessarily reflect the relative popularity of both networks. As some commenters suggest:

"I can't remember the last time that I've searched for a news channel on Google. Is it really that difficult for people to type 'cnn.com'?"

"This is a map of how old people and rural areas have learned to use Google in the last decade."

"This is basically a map of people who don't understand how the internet works, and it's no surprise that it leans conservative."

A visual image as strong as this map sequence looks designed to elicit a vehement response — and its lack of context offers viewers little new information to challenge their preconceptions. Like the news itself, cartography pretends to be objective, but always has an agenda of its own, even if just by the selection of its topics.

The trick is not to despair of maps (or news) but to get a good sense of the parameters that are in play. And, as is often the case (with both maps and news), what's left out is at least as significant as what's actually shown.

One important point: while Fox News is the sole major purveyor of news and opinion with a conservative/right-wing slant, CNN has more competition in the center/left part of the spectrum, notably from MSNBC.

Another: the average age of cable news viewers — whether they watch CNN or Fox News — is in the mid-60s. As a result of a shift in generational habits, TV viewing is down across the board. Younger people are more comfortable with a "cafeteria" approach to their news menu, selecting alternative and online sources for their information.

Master Execution: How to Get from Point A to Point B in 7 Steps, with Rob Roy, Retired Navy SEALUsing the principles of SEAL training to forge better bosses, former Navy SEAL and founder of the Leadership Under Fire series Rob Roy, a self-described "Hammer", makes people's lives miserable in the hopes of teaching them how to be a tougher—and better—manager. "We offer something that you are not going to get from reading a book," says Roy. "Real leaders inspire, guide and give hope."Anybody can make a decision when everything is in their favor, but what happens in turbulent times? Roy teaches leaders, through intense experiences, that they can walk into any situation and come out ahead. In this lesson, he outlines seven SEAL-tested steps for executing any plan—even under extreme conditions or crisis situations.