A cosmetic brand dedicated to empower and educate make up lovers without breaking the bank. With their affordable quality ingredients and gorgeous colours, e.l.f. believes that your inner beauty will shine through.

Their products range from as low as $1 USD – lipsticks, mascara, and eyeliner to name a few;

What we thought: This item was our best buy out of the whole load! It left our lips feeling smooth and chap-free, and it even has a minty sweet taste to it. It is the perfect item to prep your lips before you slap the lipstick/gloss on, and only $3! *Buys 10 more*

What we thought: Much like its claim, the primer leaves the face texture feeling like a smooth and flawless canvas (much like benefit’s porefessional) and does keep your makeup in place, however it made no difference in terms of adjusting the skin tone or minimizing the fine lines.

Left to right: Caramel, Honey, Nude

Swatched

Blended

Moisturizing Foundation Stick (Nude, Honey, Caramel) – $6 USD

Claims to: “Enriched with antioxidants and anti-aging ingredients, this creamy foundation stick will nourish and hydrate your skin to leave a soft, smooth, and revitalized look.”

What we thought: The foundation stick is definitely creamy and moisturizing however taking a closer look, it leaves the skin looking a little cakey -showing your fine lines.

e.l.f. High Definition Powder (Sheer) – $6 USD

Claims to: “Create a flawless and soft focus effect to the skin with its versatile translucent loose powder”

What we thought: It does leave your skin feeling soft and smooth, it’s very loose and could be best used for “baking” (the face kind). Upon the initial opening of this product, it gave off a synthetic smell that might be a turn off however after awhile it does lose that smell leaving no scent.

[Pros]

It’s totally affordable -meaning that you won’t feel guilty buying different shades of a certain product to find your match

You are able to buy more products for the same price it would take to buy just one item from different brands

The HD powder and Lip Exfoliator are total bargains that actually work

[Cons]

It’s a hit or miss depending on the product (i.e. the lip exfoliator vs. the mascara)

The quality of some product may be reflected by the price of them

There’s a shipping fee of $7.50 to Canada (They will reduce it to $2.55 if you spend $25+ or if you sign up for their e-newsletter)