Our News & Blog details

Top Business Trends to Follow in 2018

Trends in business change fast. Don’t let your business get left in the dust.

Follow these top business trends of 2018 to stay ahead of the game and in the consumer’s view.

1. Higher Values, Lower Bottom Line

Call it a business trend or call it businesses needing to have a moral compass as well as a financial one. When businesses close their doors or oust their leaders in the name of social justice, consumers reward them.

Follow in the footsteps of REI’s #Optoutside Initiative and consumers may flood your business with impressions, clicks, and yes… money.

Use marketing strategies that focus not only on your products but also how you help make the world a better place. You’ll encourage the consumer to spend their hard earned money on a product that they can feel good about.

2. AI, is AI (Absolutely Imperative)

When people talk about artificial intelligence, do you think of lifeless robots and interactions void of meaning?

The world’s top companies have already embraced artificial intelligence. Not to eliminate human interactions and jobs, but to enhance them.

Across all major industries, whether it’s task automation, deep learning, or machine learning, AI is becoming one of the most essential and accessible trends in business.

3. In-Person Over On-Line

While social media and the internet are necessary tools for businesses, consumers and executives are leaning towards in-person events and collaborations.

Social media and the dawn of online/remote work interactions shrank the world we live in and the reach that all businesses have around the world. It also allowed for people to stop talking to one another face to face and hide in the online world.

businesses are implementing social learning to encourage and build conversational and problem-solving skills. Like the old saying goes, “Two heads are better than one.”

4. The Experience Economy

FOMO (the Fear Of Missing Out) is one of the best marketing techniques that businesses can use to their advantage in 2018.

Consumers don’t care as much about the quality of the product as long as they can have an incredible experience with it. They share these experiences on social media, attracting more customers to your business.

Creating an experience that consumers can attend such as concerts, pop-up shops, and the like, is a business trend you can’t afford to pass up. If you can create enough buzz with an event, consumer’s will share it and do marketing work for you!

5. Blockchain Blockchain Blockchain

What is blockchain? In short, blockchain is a new way to perform digital transactions across several platforms with currency such as Bitcoin.

Businesses looking to stay ahead of the curve NEED to invest time in figuring out how to integrate blockchain into their daily practices.

While this isn’t something that is a necessary practice in today’s market, it is a business trend adopted by several heavy hitters around the world. It’s going to be an integral part of the market in years to come.

Business Trends You Need To Follow

Keep your company ahead of the curve by integrating these 5 business trends.

And to keep your business’ online presence cutting edge, visit our site. We can help you bring your company into modern times.

OSO Web Studio is a Danbury, CT based web design, branding, and digital marketing agency that offers professional business digital marketing solutions to companies of all sizes and across various industries. We just short drive away from New York City, and cater to all of New York, Connecticut, and Massachusetts.