How to Do Keyword Research for SEO: A Beginner's GuideStep 1: Make a list of important, relevant topics based on what you know about your business.Step 2: Fill in those topic buckets with keywords.Step 3: Research related search terms.Step 4: Check for a mix of head terms and long-tail keywords in each bucket.Step 5: See how competitors are ranking for these keywords.Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.

Because a long tail search term has less competition and since it contains more keywords it's easier to rank for it amusing that your website is relevant to those keywords.

For example "how to make money" is a highly competitive and costly keywords and it's very high to get top ranking for!

Now much easier is to rank for: "how to make money fast easy" or "how to make money fast easy and free"

Long tail keywords might get less traffic but if you get your website on Google first page for most of them then you will conquer the main short tern keywords + during that time you'll be getting traffic and making some sales!

Because long tail keywords are more descriptive, they also tend to drive more targeted traffic. A person wants to check about cheap flights that fly to London but he searches for â€śCheap flights to Londonâ€ť not for â€śCheap flightsâ€ť already knows exactly where they want to go.

Long tail keywords look like normal keywords, but they consist of more words. E.g.

Long tail keywords are simply used to better understand your searchers and what specifics they are looking for related to your product or services. Optimizing for long-tail keywords can be fruitful to capture these searchers, provided you can provide the value the searchers are looking for.