Yes. This is a topic that I have addressed extensively in my career. I recently posted a note on Linked In to discuss it. The key is organizing and documenting all parts of the marketing process, not just product development.

those were six or seven stages. I read that but there is always a hierarchy to be followed. If I'm hired they won't be sending me to marketing but to make the products I want to keep both things in hand from the day of hiring itself. What should I do!