It takes a certain amount of audacity to use a song like “All You Need Is Love” for blatantly commercial purposes, but here it is: “All You Need Is Luvs,” the new diaper campaign from Saatchi & Saatchi. As AdPulp points out, the first spot features “some hot baby-on-bear professional wrestling action,” and there are indeed some weird non-G-rated moves involved.

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It takes a certain amount of audacity to use a song like “All You Need Is Love” for blatantly commercial purposes, but here it is: “All You Need Is Luvs,” the new diaper campaign from Saatchi & Saatchi. As AdPulp points out, the first spot features “some hot baby-on-bear professional wrestling action,” and there are indeed some weird non-G-rated moves involved.