Marketing of services

Marketing of services Table of Contents Introduction 3 The Strand Palace 4 Evaluation of the services 4 Development of service guarantee 6 Benefits that Strand Palace will be enjoying 8 Reference List 10 Introduction The hospitality industry is most rapidly changing and diversified industry…

Introduction

In today’s uncertain and competitive environment the travels whether leisure or business looks for maximization of the value they receive for the money they have paid. At the same time the service providers in the hospitality industry are looking at optimisation of working capital, faster flow of cash and increase the revenue they earn from each room (Genpact Limited, 2012). In this context the paper focuses on the marketing of their service, service guarantee and how to improve the same. Figure 1 (Source: Genpact Limited, 2012) The Strand Palace Strand Palace is the hotel that is located at London. This hotel is considered to be catering to every visitor such as visitors on a city break, foreign tour group and business travellers. The hotel consists of eleven meeting rooms and this is the major venue for organizing events and conferences. The prime locations of London that a tourist wishes to visit are all near to this hotel such as the theatres, restaurants and shops of the Covent Garden lies in the north with the Thames, Charing Cross and Waterloo Bridge on the south (Strand Palace Hotel, 2013a; 2013b; Tisdall, 2013). Thus, this makes it attractive to the visitors who have planned for partying and sightseeing. This hotel started its operations in the year 1909 and was an art deco gem of that time. ...

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