The Era of track(‘event’) is Over

For years, analytics vendors required writing track('event') for each interaction. But this has become too brittle, making it hard to move fast and trust data. Heap autocaptures a complete customer dataset and lets you flexibly model it with Virtual Events.

Built for People Who Love Data

We believe analytics is a problem rooted in data, not visualization. We strive to make data painless. Because we automatically capture everything and let you virtualize events after-the-fact, anyone can start analyzing in minutes. No code required.

A Complete Customer Dataset

Heap auto-captures a complete view of the customer from web, mobile, and 20+ cloud tools: clicks, submits, taps, swipes, emails from Marketo, transactions from Shopify, user fields from Salesforce, and much more.

Virtualize Events Flexibly

Shipped a new signup flow and it broke your “Sign Up” event? Just change your Virtual Event, and it will retroactively update everywhere it’s used, including Heap’s behavioral analytics and your warehouse or data lake.

Increase Trust in Your Data

Never lose context as your business grows. Provide up-to-date metadata on each important raw data point so you can trust your data.

Opploans gets an 8-figure revenue boost

1,000+ engineering hours saved

"Before Heap, we'd have to sit with engineering, think through tracking plans and event definition, and perform QA—a 3-4 week process. This was not fast enough for us to provide insight and guidance at our speed of development."