Delmondo Partners with Ad Council and Snapchat for Special Lens

Delmondo has partnered with the Ad Council, Snapchat and social agency Popshorts to celebrate the relaunch of Smokey The Bear. For today only a custom Smokey the Bear Lens is available nationwide. All US Snapchat users will have the option of turning themselves into Smokey Bear himself – including the classic Smokey hat, shovel and gruffer voice to remind your following that “Only You Can Prevent Wildfires.”

The campaign aims to develop personal responsibility in preventing wildfires as nearly nine out of 10 wildfires nationwide today are caused by people. The campaign targets outdoor enthusiasts who enjoy nature and would never intentionally do harm.

Delmondo has partnered with some of the biggest Snpachat influencers to tell the story of Smokey the bear and provide stats and tips on Wilidfire Prevention. Key campaign stats and tips include:

Smokey Bear is the star of the longest-running public service advertising campaign in U.S. history.

Be careful with not only campfires but also hot ashes andhot coals from fire pits and BBQs

Anything that can create a spark can start a wildfire. No one wants to be the cause of a wildfire – stay smart andfollow the simple rules and steps for extinguishing hot ashes, coals and campfires at smokeybear.com.