The old school for ad testing involved bringing large numbers of
people of various demographics together and showing them ads
embedded in pilot television show. This was coupled with two
surveys, a pre-exposure survey and a post-test assessment following
the programming and ad exposure. Enter the...read more

TURF Playbook So just what is TURF analysis? Does it have to do
with the kind of grass we plant in our football fields? In this
case it has nothing to do with football, but it does have numerous
uses in media as well as product and services research. TURF, also
known as total unduplicated reach and...read more

Scales in market research share a similar purpose with those
devices found in bathrooms, gyms and doctors offices. They are both
designed to measure. In one case it may be our physical weight,
while in the other it may be the importance of an attribute or
attitude. In the context of B2B and consumer...read more

Just 34 days make up the commerce-laden holiday season bookended by
Thanksgiving and New Year’s Day. It’s a short window of time
representing billions of dollars in consumer spending, weeks of
time off from work, countless miles on the road and a barrage of
holiday functions. And in the midst of all...read more

How as market researchers can we help our brethren in marketing,
sales and product development assess whether or not our price in
the ballpark? There are numerous ways to test price including
market experiments designed to measure elasticity up through
several survey-based techniques. A key question...read more

Survey Innovation Series Part 1 It used to be that paper and
postcard surveys were the way to go for gathering event feedback.
The challenge with this approach? Receiving attendee feedback after
the fact when the excitement has worn down and specific details are
faded from memory. These days, thanks...read more

Our faithful friend, the Cvent Web Surveys blog, turned six this
month. So what better way to wish it happy birthday than to look
back at six of the best posts of the year. Enjoy these reads and
feel free to comment below to let us know what you’d like to
see/read about in our blog for this coming...read more

How valuable is your proposition? Value propositions are a two-way
street. From the company they are a promise of value to be
delivered and from the customer’s perspective they are a belief
that value will be experienced. These all important statements can
apply to your entire organization, or parts...read more

Which way did he go? As professional market researchers we spend a
great deal of time and energy focused on getting participation for
our surveys, and ensuring they have a positive experience, all the
while keeping our fingers crossed that meaningful data is
collected. We also need to consider where...read more

Building community is an integral component of a successful life.
Such is definitely the case when considering ways to capture and
leverage input from customers, prospects, donors or just about any
other group of interest. Online survey platforms, at least the
lower end of the market, were great for...read more