Sean Connery’s Core Values Ad Campaign Preview

Spotted! Sean Connery, the original James Bond is the latest celebrity/model for the next Louis Vuitton Core Values Ad Campaign which underlines the fashion house’s travel roots. The campaign was shot by famed photographer (and my personal favorite) Annie Leibovitz on a wooden dock near Sean Connery’s home in the Bahamas and features the Louis Vuitton Monogram Waterproof Keepall.

I’m feeling that this campaign would be different from it’s predecessors coz this one’s got a very summery feel into it. Bright vibrant colors of the sky, sand, and sea are very different from the dark, gloomy, and mysterious Annie Leibovitz trademark. The ad is set to appear in a range of daily newspapers and weekly magazines later this month and just in time for the November release of “Quantum of Solace” the 22nd James Bond film starring Daniel Craig and Olga Kurylenko. Louis Vuitton’s Connery images are slated to run for roughly a year, along with other personalities from the series, including Keith Richards and the duo of Francis Ford Coppola and daughter, Sofia who is also be working with Louis Vuitton for a handbag and shoe collaboration.

The tagline for this campaign would be: “There are journeys that turn into legends. Bahamas Islands. 10:07.” Double-O-7 much?!