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While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…

When I started as a freelance content writer, I would browse listings in the ol’ content marketplace, which seemed like a good place to hook up with people in need of a service I could provide. And there was no end to the listings from people on the hunt for writers, with projects that included website…

I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…

After publishing a blog post and following best practices – catchy title, interesting content, great links, cool images – you’re drumming your fingers, waiting for it to appear. But no matter how often you refresh, that blog post is nowhere! What went wrong? Maybe something, but probably nothing. Here’s the deal with blog posts ranking on…

What’s the definition of “good at social media?” Does it mean lots of likes, lots of comments, lots of shares, lots of positive reinforcement and dopamine hits? Does it mean checking your phone every three minutes, posting status updates and uploading new pics daily, sometimes two, three, four times a day? Does just the thought…

Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…

Blogging for your small business is a strategic way to kill a lot of birds with one stone – assuming you’re doing it well. The trouble, of course, is all those blogging mistakes that can make the entire effort a complete waste of time. But knowledge is power, and once you know, you can do…

The other day, I met a potential client and we talked business blogging. Different people have different ideas of what that looks like, and this particular client was envisioning a hands-off approach that would mean little input from his side and really great results. Luckily, that always sounds good to me, because there’s beauty in passing your…

If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…

When you’re a small business owner, you’re in control of every facet of your business. Sure, you may have a small staff manning the front desk, or a bookkeeper, or even a webmaster. But all decisions go through you, and you manage your public persona. If I’m describing you to a T, you may be…