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How can you build a cult following in Asia? Join us with Arnault Castel of kapok as we seek to answer this question with some of Hong Kong’s most beloved brands and personalities.

Learn the secrets of creating a cult following for your business, personal brand or creative endeavour from some of Hong Kong’s most followed. How do they do it - those social media accounts, brands and movements with an enormous following of loyal fans and engaged community members? What prompted them to create a following? How do they decide what content to share with their community? What keeps them wanting to continue posting and their community wanting more? Join General Assembly and Kapok for an evening of candid conversation to explore these questions and more!

Evening Agenda:

7:00 - 7:15: Guest sign in and networking

7:15 - 7:35: Community Building presentation by Arnault Castel of kapok

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.