Consumer goods

When speaking of consumer goods, people do not immediately think of complex products. People take it for granted that everything just works. Most components are not even visible, because they are hidden within the casings of these types of goods. Or people do not realize how complicated it is to create certain components. Behind the scenes, a lot of research and work is being done to realize this.

Perhaps this is the most dynamic market there is, as it is influenced by consumer behavior (due to sophisticated marketing strategies). This means such products often have a short life cycle.

Therefore, with consumer goods, ITB needs to respond to very specific and rapidly changing demands.

This requires a different organization and work methodology. Our plant in the Czech Republic is fully equipped for this.

ITB mainly focuses on:

Carbon brush holders

Fans

Switches

Housings

Fasteners (clips)

Automotive (Mobility)

We prefer using the term ‘mobility’ rather than ‘automotive’, because the market for mobility is changing rapidly.