MEMBA students explore new business practices in West Coast Immersion

MEMBA students are saying hello to Seattle and San Francisco this week as part of a new immersion experience at Goizueta.

The West Coast Business Practices Immersion will expose students to technologies, practices and cultures that have fundamentally restructured business practices in the 21st century.

Andrea Hershatter, senior associate dean of the BBA Program, will be leading students through a series of site visits, including Starbucks, Google, Survey Monkey and more, as well as guest speakers and alumni working events.

Track the immersion experience by following #MEMBAWC on Twitter and Instagram.