OEM Strategic Plan

The OEM Bicentennial Strategic Plan covers objectives for 2015-2020 and offers strategies in line with those outlined in the IU Bloomington Bicentennial Strategic Plan which in turn aligns with the university-wide plan. The Office of Enrollment Management dedicates itself to implementing these initiatives over the next five years leading up to the celebration of IU’s bicentennial in 2020, and the plan will serve as the cornerstone of future growth and innovation for the office and university alike.

Maximizing our 6 C’s outreach resulting in an increase in the proportion of underrepresented students in our undergraduate programs.

Implementing local and vended technology that is most appropriate to the advancement of our recruitment, marketing and processing needs.

Implementing a comprehensive marketing strategy that promotes and celebrates the university’s accomplishments and promotes the IU Brand.

Expanding and enhancing programming opportunities offered to students throughout their first year experience by solidifying partnerships with various campus offices and the Bloomington community to promote student exploration, engagement, leadership and success.

Introducing innovation, and increasing the quantity and enhanced quality of communications to underrepresented prospective students and families, including digital advertising, website content and email and print marketing.

[IUB will esteem diversity of all kinds and ensure the full involvement of our global complement of students in our campus life, by: Recruiting and retaining a highly motivated, diverse, academically prepared and global complement of undergraduate and graduate students.]

The support and facilitation of the successful creation and implementation of a Bicentennial Scholarship Program.

The redesign of the Pell Promise Program to provide full tuition for all Pell Promise participants.

The offering of the four-year Pathway Scholarships to students who will follow one of the pathways routes to graduate credentials at IU Bloomington and who received Achievement Scholarships as a beginner at IUB.

Providing and promoting fundamental financial literacy educational opportunities, with particular emphasis during the student’s first year.

[IUB will esteem diversity of all kinds and ensure the full involvement of our global complement of students in our campus life, by: Ensuring the integration of diversity, global empathy, and intercultural understanding at all points of shared student experience, such as orientation.]

Supporting the development and display of curricular and co-curricular learning activities by enabling the recording, validity and display of appropriate experiential/engaged learning activities on the student record and adding them to the student transcript.

Adjusting how registration and enrollment are conducted for beginning students (including international students) to place them into courses and experiences that best match the requirements for their academic objectives.

[IUB will enhance academic and life success for our students through excellent, technologically enabled academic and career advising, by: Developing and adopting best practices and metrics for academic and career advising to support student completion, success, and life and career goals.]

Identifying space to provide a welcoming and hospitable area for prospective and current students and their families that reflects appropriately on the stature of Indiana University, and continue to reevaluate and reconfigure current space to meet current and future needs.

Streamlining administrative and fiscal/financial functions to obtain organizational efficiency when possible while maintaining effectiveness and sustainability.

Working with SCU partner offices, including the Bursar, Registrar and the Office of Student Financial Assistance, to find more effective and efficient processes and deliver the highest level of student services possible.

Establishing standard benchmarks, best practices, and reporting models to bolster and assess current and potential services and efforts.

[IUB will ensure decisional support through the continued integration of such support in the Budgetary Affairs and Campus Strategic Initiatives unit.]

[Leverage IU’s scale wherever possible to create greater educational opportunities and to generate efficiencies in new areas. Scale should be used to permit the concentration of resources on strategic priorities, to create broader access to resources available across the university, and to exploit economies of scale.]