Monday, September 30, 2013

In the Mix…Eureka Rolls Into Mazda Showrooms

Eureka’s new AirSpeed ULTRA vacuum is powerful enough to hold a
3,000 pound Mazda Miata! – and they’re ready to show it off, showroom
style! With LCWA’s help, Eureka AirSpeed ULTRA is rolling into 25 Mazda
dealerships across the county, where it will be on display to customers through
November. Signage placed with the vacuums announces Eureka’s surprising
Mazda Miata car hold video to customers. It also encourages customers to watch
the video and participate in Eureka’s
“The Most Powerful Experience” Facebook contest - where they can win
their very own Mazda Miata MX-5 Sport. Many dealerships are going the extra
mile, and giving the vacuum away to a lucky customer to drive additional
engagement. For an example of the excitement Mazda and Eureka are generating
locally, check out how Jim
Ellis Mazda in Atlanta is promoting the vacuum and video on its Facebook
page and with local media. The Mazda Dealership Program is a unique way the
LCWA team was able to leverage an interesting advertising video and give it
social and grassroots support to extend a “powerful” new product message.