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Goviral - Hisense Smartphone Campaign Report

1.
Digital Campaign Report
Goviral Indonesia

2.
Campaign Framework
LaunchingPhase 3Phase 2Phase 1
Announcing Hisense as
new Brand through social
media. Create digital
activation called Hisense
Photo Contest
Community building at
Hisense Forum, main
objective is to generate
loyalty customers for
Hisense
Announcing about Hisense
Launching schedule with
meme materials using
#HisenseMeme
Create digital activation
called Flash Sale and
spread opinion to create
hype that Hisense
smartphone sold out on
the launching event.

7.
Hisense Photo Contest Buzz Sample
@DJ_Yasmin | one of Best DJ Of The Year Paranoia
Awards 2013 -Best female DJ oty Paranoia Awards
2011 -#7 REDMA
http://www.soundcloud.com/dj_yasmin
@_widikidiw_ | Her name is Widy Nichlany and she is a
vocalist at Vierratale Band. Born in 1990
https://twitter.com/_widikidiw_
@ZonaFotograﬁ | an anonymous twitter account that
focusing on Photography. Its followers demography are
suitable for the Hisense Photo Contest
https://twitter.com/ZonaFotograﬁ

8.
Hisense Forum
We spread the information about Hisense Forum
to built an Android Smartphone community and
the objective is to get loyal customers. People can
join the forum at
http://forum.hisense.id
We delivered about 106,013
users to forum landing pages.
Data based on Bitly
Around 7,632 users registered
and 3,957 posts created.
Our social conditioning team
develop forum topics and keep
the forum active
Budget Allocation:
Rp. 94,910,445.00

11.
Hisense Social Conditioning
Create content or article about Hisense and
spread the information through online forum.
Campaign objective is to create hype, promoting
and also showcasing Hisense Brands and
products in forum.
68 forum thread created until
17 September 2015. (We will
deliver the rest on 22 September
2015)
Generate 665 forum replies and
43,016 forum views from 3
months activities.
Goviral develop around 63
Positive Sentiment about
Hisense in social media.
Budget Allocation:
Rp. 45,000,000.00

14.
#HiContest Finalist
Campaign objective is to spread the information
about #HiContest Finalist and drive people to
follow #HisenseBaliGratis on Twitter
Conversations created around
469 conversations. Data based
on Topsy.
Trending Topic Indonesia
generated by @enjoykuis for
#HisenseBaliGratis
Tweet exposure reached around
34,272,973 exposures and
1,190 engagements. Data based
on Goviral platform
Budget Allocation:
Rp. 13,329,218.00

18.
Hisense Launching
Create activation called Flash Sale and spread the
information through Trending Topic on Twitter
using #YukBeliHisense. Campaign objective is to
create opinion that Hisense is always sold out on
the launching event
Conversations created around
136,106 conversations. Data
based on Topsy.
Generate 22,585 clicks inbound
to landing page
How much pre-order generated
on Hisense Launching?
Budget Allocation:
Rp. 49,665,301.00