MUMBAI: Bharti Airtel launched its first cross operator product in the form of music application Wynk Music. Through this, customers of all telcos can access over 17 lakh songs in eight languages which includes: English, Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali.

With this launch, Airtel has now become the first operator to introduce an over-the-top (OTT) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download and buy songs.

Wynk is a free to download application available on Android and iOS platforms. With the free version of the app, users can stream songs online and tune into internet radio. Customers will also be able to set any of the songs as their hello tune, purchase songs and albums (as mp3), and view lyrics.

Bharti Airtel director – consumer business Srinivasan Gopalan said, “With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90 per cent of total digital consumption. We are introducing this segment to Wynk - an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.”

The app is available in two subscriptions – Wynk Plus, Wynk Freedom and is available ad-free.

Wynk Freedom subscription at Rs 129 is available exclusively to Airtel customers in 3G circles using Android phones will allow them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Wynk Freedom subscribers can stream or download up to 500 songs a month. Data charges will apply to Wynk Freedom subscribers after the 500 song limit.

With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs 99 on Android and Rs 60 on iOS. Airtel customers using Android phones can have a introductory price of Rs 29 on this.

Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.

Users without a Wynk subscription are only allowed to stream up to 100 songs a month, after which they will be prompted to buy a Wynk Freedom subscription.