Facebook/Instagram Custom Audience <> ReSci Integration

Overview

Facebook Custom Audiences allow you to leverage ReSci's powerful predictions and segmentation tools to target specific customer segments with Facebook or Instagram ads. In addition to using the data directly for Ads, you can created targeted lookalike audiences based on targeted custom audiences.

This article will cover:

Setup: How to setup Facebook

Usage: How to sync your data to Facebook from ReSci and where that data will exist in the Facebook Ad platform

Setup

Facebook is one of the two largest online ad networks. This article will walk you through the setup process to start syncing your Cortex smart segments with your facebook ad campaigns.

Step 1. Send Your Account ID to ReSci Support

Send a new request to Technical Support via help@retentionscience.com or click here.

Build Lookalike Audiences

You can use your ReSci segments to build lookalike audiences and find new leads similar to your best customers.

Build Ads and Apply Your Audiences

You're all set, time to bring in those customers! Creating an ad with a custom audience or lookalike audience will allow you to power your Facebook and Instagram ads with ReSci predictions

Additional Resources

Blueprint eLearning is a series of free, self-paced online courses and learning paths teaching the best practices of Facebook marketing—perfect for small businesses, agencies, advertisers, graduates, MBA holders, or anyone wanting to market more effectively on Facebook. All you need to get started is a Facebook account.

Best Practices for Facebook Custom Audiences

- Ready to Buy Customers or High Customer Lifetime Value Smart Segments: find leads similar to your best customers.

Winback:

- At Risk Customers or Churned Customers Smart Segments: win those customers back by sending them targeting at risk of leaving or churned messaging, typically a "come back" offer.

Re-engagement campaigns:

- Create a Smart Segment of users that bought "x" timeframe ago and haven't engaged with the brand in awhile. See if you can remind them of your product or services and get them re-engaged with the brand.

Cross-selling campaigns:

- Create a Smart Segment of users that bought product "x" and target them on Facebook with a complimentary product.

Increase first purchase rate:

- Create a Smart Segment of users that signed up "x" days ago and have not made a purchase. Remind them of their welcome offer they never redeemed to get them to their first purchase.

Increasing repeat purchase rate:

- Create a Smart Segment of users that have made only a single purchase and target them with messaging to get them to their second purchase.