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Increase revenue and market awareness exponentially without an upfront development investment Figuring out how to effectively scale a software business is often best reflected by taking a walk through the boneyard of failed attempts of other companies just like yours. The big ideas—the solutions software vendors bring to market– have as much impact on scale as the steps the leaders of these companies take or don’t take to execute their vision. Grow or die. Scaling is an attractive characteristic of the software business for investors.