UK Gambling Commission publishes latest combined Health Survey

The Gambling Commission has published the latest combined Health Survey, which outlines participation, at-risk gambling and problem gambling rates across Great Britain. The data, drawn from field research carried out in 2016, shows that the rate of problem gambling across Britain was 0.7%

Tim Miller, Executive Director at the Gambling Commission said: “The Health Survey, along with all of our evidence and data, indicates that the problem gambling rate in Great Britain is stable. However, we want to see a sustained and significant reduction in the levels of problem gambling and will continue to drive the industry to build momentum towards this goal.

“Understanding the level of problem gambling is an important part of making gambling safer, but what this data won’t show is the extent of the harm someone may be experiencing, or the wider impact upon their families and their communities.”

This work, alongside the recently published research programme marks an important step in informing the direction of the next National Responsible Gambling Strategy, which will launch in April 2019. Comments on how the social cost of gambling-related harms can be measured and better understood, along with feedback on the research programme are welcomed by email: research@gamblingcommission.gov.uk

Key figures

1.2% of gamblers were classed as problem gamblers (0.7% of the population) – this is statistically stable, and consistent with both 2012 and 2015 reports

2.4% of people were classed as low risk gamblers, and 1.1% of people as moderate risk gamblers

Problem gambling was more prevalent among people who had participated in multiple gambling activities in the past year, than those that had just participated in one

57% of adults (aged 16 and over) in Great Britain had gambled in the past year – this is down by 6% compared to 2015

Men (62%) are more likely to participate in gambling than women (52%)
Most popular gambling activities were: National Lottery draws (41%), scratchcards (21%) and other lotteries (14%)

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

‘Popstar’ is planned to be released in H1 2019 across all markets where GiG Games has a presence.

Mathias Larsson, Managing Director of GiG Games, says: “We are very excited about this agreement as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game. Erik will create all audio for the game ‘Popstar’ which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik which will be released simultaneously with the game launch.”

Artist, Erik Segerstedt, says: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me. Making sounds and effects for the game is very inspiring and I believe my expertise and experience as an artist will bring a new dimension to the game ‘Popstar’.”

Carlos Barth, CEO of Summit Music Management says: “This is the start of a revolution in the music industry where partners of an artist are going to be backing an album instead of a record company. These collaborations are going to support bringing new music to the audience as the business model is not limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

Popstar’ will be released in H1 2019 across all markets where GiG Games has a presence.

About Erik Segerstedt:

Erik Segerstedt is one of Sweden’s most recognised artists. As a singer and piano player, he was first introduced to the public through the casting show “Idol”. Following his appearance on the show he formed a group with other contestants called ‘EMD’ . ‘EMD’ was a big success and produced a string of radio hits and successful tours. Following ‘EMD’, Erik started a solo career and has had a number of successful song releases as well as appearances in the Swedish television’s dance contest; ‘Let’s Dance’ . Erik is also a regular guest artist on radio shows, movies, television, theatre and concerts.

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

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Irish based gaming operator, BetBright, has partnered with leading behavioural player acquisition experts, ConversionBet, in an effort to accelerate its personalisation capabilities to their proprietary Casino products.

The ConversionBet solution would be used to better understand and influence customers’ behaviour, which the company believes would help them stand out among their competitors.

“Understanding why someone visits our site in the first place is fundamental to delivering our differentiated product in the right way, the right person,” commented Ed Fogarty, Acquisition Manager of BetBright.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact our conversion figures, but also lifetime value stats.”
“It’s vital that BetBright retain control of our milestone roadmap. To ensure this, a flexible and agile approach aids swift innovation allowing us move faster than our competition. ConversionBet provides this for us.”

BetBright would make use of the ConversionBet real-time technology, with its tools and functions integrated across its casino vertical in order to optimise its offerings. The behavioural-based model would allow the operator to offer the right message over the right channel at the right time, in order to improve their customers’ sign-up experience and thus, life-time value of each converted player.

ConversionBet has provided customisation and behavioural-driven products to a number of operators in the gaming industry, providing them with the experience to help BetBright excel and challenge other betting firms ‘in a crowded marketplace.’ Some of its other gaming partners include Betsson Group, Mr Green & the GIG Group.

“When operators like BetBright choose ConversionBet it demonstrates a shared mission to put an end to meaningless experiences,” stated Dan Morrison, Founder & CEO of ConversionBet. “We’re now in a partnership to help BetBright continue to be customer centric and be one of the most innovative operators in the gaming market.”

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NetEnt to reign supreme as it launches Vikings™ Series Video Slot game

Slots players will be able to raid the reels with NetEnt’s latest big-brand casino game, the Vikings™ Video Slot.

Based on the acclaimed Vikings TV series – a worldwide hit with viewers since it premiered in 2013 – Vikings Video Slot features star characters, including Ragnar Lothbrok (Travis Fimmel) and Lagertha (Katheryn Winnick), along with immersive footage and imagery inspired by the historical drama.

Players will be able to take out their sun compasses and set sail to the brutal and mysterious Dark Ages with the famous Norse clan as they battle for their plunder.

The 5-reel, 3-row, 243 betways video slot introduces new Hotspot and Shield Wall features, plus a Raid Spins symbol and Raid Spins mode, where the excitement is extended by boosting the game to a 7-reel, 5-row, 78,125 betways reel area.

“With its epic storytelling and loyal global fanbase, Vikings is an iconic franchise. It is a perfect brand for us to partner with and to bring to life for slots players,” says Bryan Upton, NetEnt Director of Game Products.

“Since first announcing the partnership at ICE in February the anticipation and excitement has been building all year. At NetEnt, we are huge fans of Vikings too and are delighted with the product we’ve created.”

The Vikings TV series is commissioned by HISTORY®, part of A+E Networks®, a global media and entertainment brand portfolio. A+E Networks is the exclusive licensor for Vikings gaming, gambling, and live event / experiential businesses.