New Ident for Dundee Design Festival 2017

Drawing on the designs of the inaugural Dundee Design Festival in 2016, Fleet Collective has designed a new bright bold ident for this year’s festival scheduled to start 24th – 29th May 2017.

A predominantly blue and yellow design reflects this year’s theme ‘the factory floor’, as Fleet Collective designer Lyall Bruce wanted to use a colour palette that was representative of this environment. Picking up on the yellows, reds and blues of industrial machinery, signage and workwear.

Having designed the inaugural identity, Lyall explored how to evolve this, saying “This approach led to an interesting experiment in typography, looking at how we could build a logo mark that represented this year’s festival using the fewest shapes possible and still remain legible.”