HONOR “You Deserve Better” - A New Campaign

In an endeavor to enable consumers to have the best smartphone experience, HONOR, a global leading smartphone e-brand has today launched 360-degree campaign “You Deserve Better”. The campaign is aimed at reiterating HONOR’s commitment to deliver better every time and with the upcoming HONOR 20 Series, HONOR will deliver unmatched photography capabilities, superior design and ultimate user experience that resonates with global youth.

The campaign addresses an aspiration that is innate to every human being that is to ‘expect more, be more’. Setting new standards for quality lifestyle products with cutting-edge design, the campaign highlights the role of HONOR in uplifting the life of its consumers by enabling them to make the most of everyday through smartphones that provide breakthrough technologies, helping consumers stay ahead.

Given the role phones play in consumer’s lives, people have no other option but to make these suboptimal relationships work; carry battery banks, keep deleting pictures, re-booting phones, etc. The HONOR 20 series with its innovative design, user experience and great performance will change the way consumers interact with their smartphones, and bring forth an intuitive new experience.

AZAZUL
HAFIQUE & GARIMA KHANDELWAL, CCO, Mullen Lintas

“The
brief was to establish HONOR as the mobile with the best camera in the
industry. The entire idea came from a simple consumer insight that most of us
are extremely dissatisfied and disappointed with our current phones. The phones
we once loved have betrayed us and we are stuck in a bad relationship.

HONOR
will be the new found love for those who are repenting their bad decisions. We
picked simple stories of people who are in love but can’t enjoy a single moment
together because of their partner, their existing mobile phone doesn’t respond.
Thereby telling the consumers that they deserve better.”

Credit
details of the team from Mullen Lintas involved in the campaign.

CREATIVE

ACCOUNT MGMT.

PLANNING

PRODUCTION

Saurabh Sabikhi (CD)

Sanya Malik (Sr. BSM)

Someshwar (AVP)

BLOOM PRODUCTION HOUSE
(Director - Harshavardhan Kulkarni)

Sindhu S Panicker
(GCD)

KR Ganesh (Sr. VP)

Ekta Relan (National
Planning Director)

BLOOM PRODUCTION HOUSE
(Executive Producer- Raja)

Sarab Jit Singh (UCD)

Syed Amjad Ali
(President)

Subhajit Mukherjee
(Music Director)

Garima Khandelwal
(CCO)

Vikas Mehta (CEO)

Azazul Haque (CCO)

“YouDeserveBetter” is an integrated campaign that captures the product proposition from HONOR but also addresses the aspirations that the young thrive on. The new films showcases different challenges consumers face with their smartphones, be it battery, limited camera capabilities, and highlights how HONOR 20 series will set new standards in these experiences.

The HONOR 20 series with its wide-angle lens, low light photography capabilities and ultra-clear zoom will redefine smartphone photography and the films showcase these capabilities and more.