Myntra opens first retail store for Roadster brand in Bengaluru

New Delhi: Online fashion retailer Myntra, launched the first retail store for its 'Roadster' brand in Bengaluru in association with one of its retail franchise partner, the company said in a statement. Roadster, which contributes 8% to the overall revenue according to the company, is well on its way to achieve a run rate of Rs 1000 crore by FY 19.

Located on 100 feet road in up market Indiranagar with a built up area of 4000 square feet, the store includes video wall, controlled by shoppers through a futuristic, multitaction touch-interface to showcase the intricate details of Roadster products, provide an update on key international trends and communicate the brand story, the company said.

“The launch of the first physical store for Roadster is a milestone for Myntra. Roadster has witnessed phenomenal growth at over 80% YoY and is well on its way to achieving a run rate of 1000 crore by FY 19. Its entry into the offline segment will further boost its prospects. With this move, customers will receive an exceptional brand experience transformed by technology and a new avenue for shopping. This is our first step in curating an omnichannel presence and will be a major area of focus for us in the months to come,” said Ananth Narayanan, CEO of Myntra and Jabong.

According to the company, virtual reality has been used for a special feature called ‘Highway 360’ which takes people through an immersive and interactive virtual road trip through dramatic locations and unique experiences before bringing them back to the store. A road ramp on the other hand creates personalized memorabilia from the journeys yet to be taken, using green-screen technology that transports visitors to rare locations and experiences.

The store is also equipped with multiple touch screen displays which provide data on key looks and the Roadster catalog, the company said. The ‘Scan & Go’ purchase mechanism will allow shoppers to add their favorites products to their shopping cart on the Myntra App, doing away with shopping bags, checkout counters or billing queues.