Wikipedia wrote:Miller Lite's long-running "Great Taste...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the 8th best advertising campaign in history. The campaign was developed by the ad agency McCann-Erickson Worldwide.[6] In the prime of the campaign, television commercials typically portrayed a Miller Lite drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always a shouting match, and blows were never thrown. The commercials were closed with a voiceover from actor Eddie Barth who read the slogan, "Lite Beer from Miller; everything you've always wanted in a beer...and less".[7]