The highlight of the San Diego Comic Con
this year turned out not to be hot movie news, but old-fashioned comic book
controversy. DC Comics have been generating column inches ever since they
announced their ‘New 52’, but thanks to one persistent Batgirl cosplayer (known
only as Kyrax2), the Jeremy Paxman of Comic Con, the focus was instead put
firmly on the role of women in comics, as creators, characters and fans. Didio
was dismissive and downright confrontational when this Batgirl asked why the
number of female creators and characters had dipped in the relaunch. Defending
his lack of female creators, Didio referred to Marvel’s similar imbalance. His
timing couldn’t have been worse. Because while DC were getting a tough time
from their neglected female fans, Marvel were announcing a female-led TV slate.

They currently have three live-action TV
shows in development: AKA Jessica Jones, Mockingbird and Cloak and Dagger. All
three feature women in leading roles, and two have black leading men. While DC
are doing nothing but ticking off their vocal minority of female fans, Marvel
are actively catering to them and trying to bring more on board. And, in a very
savvy move, they are doing that through a more female-friendly medium: TV.

Ever since Buffy the Vampire Slayer
(although it seems unfair to overlook The X-Files), sci-fi and fantasy
television shows have had a strong female appeal. Iconic female action heroes
were suddenly everywhere, from Sydney Bristow in Alias to True Blood’s ballsy
Sookie Stackhouse via River Song. The real indication that the tide had turned
came when the Battlestar Galactica reboot recast Starbuck as a women – and made
her one of the best female characters of all time. Women are increasingly
taking over message boards on even male-heavy shows, like Game of Thrones and Supernatural.
Maybe that’s just down to the leading men being really ridiculously good
looking. But I hope that the real reason is that sci-fi and fantasy shows are
growing up. The clever balance of comedy, drama, scares and action make these
shows equally appealing to both men and women. The fact is, you don’t need a
female lead to attract a female audience. These days people come to a show if
it’s good, regardless of the gender of the lead character.

Comics are a different beast, though. To an
outsider, they are dense and intimidating, with their decades of tangled
stories. New readers wouldn’t know where to start. The fact that, up until now,
you actually had to venture into a comic book shop in order to buy one also put
a lot of people off. Comics have never been the most inclusive medium. Luckily,
TV can act as a great gateway drug to the harder A-class comics. DC has had
prior success with Smallville, a show that introduced many fans to Clark Kent
and the wider DCU, as the cast of characters grew to include Green Arrow,
Aquaman, Black Canary and the JSA. Smallville – and before it Lois and Clark:
The New Adventures of Superman – attracted an adult audience in a way animated
shows can’t. DC tried to capitalise on this again with their Wonder Woman
pilot, but weight of expectation (and a shoddy script) sunk it before it could
get going.

There’s nothing to say Marvel’s new TV
slate will make it beyond development, but since Marvel is owned by Disney, and
since they also own ABC, the channel that will show these programmes, we can
assume it’s a fairly safe bet. The fact that they are using these shows to
attract women and non-white viewers, traditionally untapped market in comic
books, is especially smart. DC is currently talking up a TV series centring on
the Teen Titan Raven, but compared to Marvel their TV and film schedule is very
flimsy. Comics on their own are unlikely to attract new demographics. Films and
TV shows make more people familiar with comic book characters. Digital comics
make it easier for people to buy them. But they won’t keep those new audiences
unless the comics themselves are up to scratch. And it seems the Batgirl of San
Diego has scored a victory: DC have just announced more projects by women, and
they’ve taken some projects about women out of mothballs. I’m a DC fangirl, and
in my opinion they have more and better minority characters (and in the comic
book world, that includes women) than their chief competitor. I just wish they
had a media strategy that would make more people aware of that. Because without
it, I fear Marvel is going to sink them.

Comments

I completely agree. The media strategy that should have been solidified with the formation of DC Entertainment just hasn't materialised.I touch on how the lack of advertising outside of the exisiting fanbase has been a problem in this piece I wrote a few months ago: http://normalnerds.blogspot.com/2011/06/dcu-reboot-missed-opportunity.htmlElsewhere on the blog, you'll find the promo for the Batgirl animated series that was canned due to the Wonder Woman DTV's poor sales (even though it was good) and my suggestions for new WB TV series (including DC properties).