Wednesday, May 28, 2014

A study conducted by McKinsey & Company states that the Indian
pharmaceutical industry will touch USD 45 billion by 2020 and the market will
be the sixth largest in the world by the same year. The reason for this robust
growth in the pharma sector is being attributed to committed health insurance,
improved healthcare facilities, a growing economy and FDIs. Healthcare in India
contributes to almost 6% of the nation’s GDP.

For the flexible packaging industry the pharmaceutical sector is a
golden opportunity to diversify and innovate. Due to an increase in the health
awareness, increase in product processing units, demand for convenient packaging,
the pharmaceuticals packaging industry is registering strong gains and as the
market grows the demand for flexible packaging in this sector is also expected
to grow.

According to a report (marketsandmarkets.com), edged by a vast
population and favorable demographics Asia-Pacific countries like India, Japan
and China is expected to overtake North America and the European pharma
packaging market by 2018. Other factors like robust pharma market, increased
incentives, investments and initiatives both by the government and FDIs will
help keep the market at an upside.

Flexible packaging presents many advantages to the medicinal industry
like better features and convenience in packaged products. Child resistance,
tamper proof and anti-counterfeit packaging are also some innovations that the
flexible packaging industry has come up with keeping with the worldwide demand.
As with most other packaged products, pharmaceuticals too need a dependable and
innovative packaging solution that is a combination of quality, protection and
convenience.

Over the years, the pharmaceutical companies have let go of glass
packaging and switched to PET bottles for packaging their syrups and other
liquid medications.

As most of the Indian pharmaceutical products are also exported overseas
(US$ 14.6 billion in 2012–13), it is imperative for the flexible packaging
industry to provide packaging that is foolproof and compliant to international
norms. For that the packaging systems need to be advanced.

A rapidly developing pharmaceutical industry in the country and a more
aware and educated consumer has made it mandatory that the packaging structure
also goes through a paradigm shift. Uflex Ltd., India’s largest flexible
packaging solution provider has ensured to keep pace with the times and keep
itself armed with technological innovations to provide affordable and sustainable
packaging solutions. Developments in the pharma sector have pushed the flexible
packaging companies in India to be more competitive, economical and novel.

Wednesday, April 30, 2014

According to the 2011
census 68.84% of Indians live in rural areas. (Wikipedia) No wonder then that the
Indian rural market offers great opportunities and potential to companies as
two-thirds of the country’s consumers are residents of this belt.Almost half of the national income is
generated in the rural areas. In 2007 the rural retail opportunity was
estimated to be approx USD 34 billion which is expected to touch USD 58 billion
by 2015.

However, a large
proportion of India’s rural population remains poor and unable to afford
products with a steep price range and that is a major concern for
manufacturers. In this regard the concept of products in small packages/sachets
has appealed to one and all.Shampoo
sachets were the first to be introduced in this trend at a minimum price of
Re.1 targeting the rural consumer. According to an ORG-MARG data, 95% of total
shampoo sales in rural India is by sachets. The demand was fuelled by largely
price conscious consumer residing in rural and small towns.

With time and the
increasing popularity of the sachet rural marketing became high on the agenda
of most of the FMCG companies who came up with their products in small packets
and at a basic price. From shampoos to hair oil to toothpaste to biscuits to soups
to chocolates to cold drinks/juices to various other items sold like hot
cakes.

Low purchasing power
of a majority of the Indian consumers has ensured that the demand for small
packaging does not die down. Flexible packaging has gained mostly in this trend
owing to its low cost. Uflex Ltd. is at the helm of delivering
innovation packaging solutions through its constant and improved R&D.

Packaging which once
upon a time had the simple purpose of protecting the packed products has come a
long way. Today flexible packaging is an art, science and a technology in
itself. Progressive R&D has also ensured that packaging has become an
integral part and a reflection of the consumers’ personality and lifestyles.

Small packets and
sachets have allowed the rural consumer to user durables/consumables in their
everyday lives which an urban consumer would also use thereby improving their
standard of living.

The rural market is a
minefield of opportunities for any marketer provided that his plans are in tune
with the specifics and requirements of the market. By capitalizing on this trend the flexible
packaging industry can invest in advanced sachet packaging technology which can
help the manufacturers achieve the flexibility and efficiency and ease for
which these packs are intended. The little pouch is a powerhouse of benefits
which extends from the manufacturer to the consumer.

Wednesday, February 26, 2014

Sustainability is fast gaining favours amongst companies, with consumers increasingly looking to buy products that are ‘green’. A recent report highlighted the growing trend of sustainable packaging in growing markets of China and India. The cause is attributed to a growing middle class who is aware of health and environmental issues of flexible packaging. It is forecasted that by 2018, Asia will become the largest market for sustainable packaging in the world accounting for 32% of the overall market share. In the same year consumer demand, technological advancement will push sustainable packaging to a $244 billion mark.

Bioplastics have been playing an integral role in company’s sustainability drive over the past couple of years and these materials will be more and more commonly available as we further head into the new millennium. The global production of bioplastics is tipped to increase from 1.2 million tonnes in 2011 to 5.8 million tonnes by 2016.

The approach towards sustainability also offers a competitive business advantage that manufacturers should keep in mind. Good environmental performance and business value can work in tandem, and this is all the more relevant in today’s time.

In addition to clear business advantage, sustainable packaging offers exploring innovative options both for the flexible packaging manufacturer and the FMCG industry. It is important that both the sectors work together to employ a number of innovative approach to improve sustainability of their products like recycling and reprocessing infrastructure, using optimum packaging, producing packaging from bio-based materials.

Packaging companies in India like the Uflex Ltd., which is India’s largest flexible package provider, has always been committed towards sustainable options of flexible packaging. Being on the edge of innovation they provide packaging that keeps the products safe, fresh and devoid of any harmful reactions. With the constant R&D for safer and environment friendly packaging, the company is dedicated to bring safer, better and sustainable packaging solutions.

Uflex products are high on sustainability which is important in packaging as the product is very close to the consumer and is usually assumed as a waste. Uflex believes that wherever possible all flexible packaging waste should be re-cycled or reprocessed in the same industry or alternative applications.

Their Green pet and rPET techniques ensure that the plastic is manufactured in an environment friendly manner without compromising on the quality of the product and the recycling and reprocessing of the plastic waste is done in a safe and non hazardous manner.

In its new role, sustainability is a way for the company to provide a platform to the consumers that allows them to feel like they have made a difference, to have done something that they might not have been able to achieve on their own and feel good about the purchase.

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About Me

UFLEX Group. is India’s largest and fastest-growing flexible packaging company with an integrated infrastructure spread over 350 acres across 4 continents, operating from India, U.A.E., Egypt and Mexico.
UFLEX group has an annual revenue of INR 27 billion and Gross Capital Investment across the world of about INR 23 billion. 4000 strong professional force run state-of-the-art plants to serve clients spread in over 108 countries.