In September, filmmaker Rob Bliss asked veteran Jim Wolf for permission to give him a makeover and record it in a short, powerful video. Wolf has struggled with poverty, homelessness, and an addiction to alcohol for decades.

Bliss met Wolf through Degage Ministries, a local Christian ministry that helps homeless veterans. A stylist and a production team volunteered to give Wolf a "physical transformation" in hopes of restoring his sense of integrity and self-worth.

The video begins with a disheveled Wolf sitting in a salon chair. For three hours he sat silently as stylist Anna Walt snipped and dyed his hair. His clothing was changed from a rumpled shirt to a crisp white button-down, a tie, and a navy-blue suit.

The veteran could not seen himself through the transformation process, and he was stunned when he glimpsed his reflection in a full-length mirror.

Since then, Wolf has been attending Alcoholics Anonymous meetings for the first time ever, and made plans to move into his own apartment. The video was uploaded on YouTube on Nov. 6, and by Veterans' Day Monday, it had been watched by 10.5 million people.