Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

Polsinelli

real challenges. real answers.

Today’s American Lawyer 200 list certainly looks different from that of 10 years ago. The consolidation of firms is not news, nor is the increasing professionalization of its C-level management. As many other firms have done, Polsinelli hired talent from another industry to bring a fresh perspective to the firm’s legal marketing. The result was a brand strategy carefully constructed from the inside. We were asked to give that strategy a brand expression in voice and visuals. We’ve said it before, but it bears repeating: every law firm is unique. Their culture is expressed in the language that lawyers and staff use in the hallways. We found Polsinelli extraordinarily focused on their clients’ “real challenges.” Practical, bottom-line-oriented Polsinelli professionals feel it their duty to deliver “real answers.”