January 2017

Every business has a story. And once upon a time, back in the 1990s, the early roots of image.works were just starting to form in a successful insurance marketing firm that was owned and operated by Mark Whalen.
“My bank was impressed by our marketing materials for independent insurance agencies, and we were asked to do their annual report,...

With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no. In fact, direct mail continues to be one of the most effective advertising channels available – relentlessly holding its own against trendier, tech-savvy...