Andrew Kim has produced an extensive, thoughtful, and thoroughly impressive rebranding of Microsoft. Although obviously unofficial, the expression of minimalistic tendencies, the simplification of product names, and the liberal use of color each make me woefully wish this project were real.

Today, the unification of Microsoft’s product-line is sorely needed. Regardless of the promise of any one of Microsoft’s products or the increasing aesthetic seamlessness across the board, there is a distinct lack of a cohesive narrative across the company’s outward facade. Further, as is highlighted by Andrew, Microsoft’s misplaced efforts toward endearing the customer through lighthearted and colorful imagery is utterly ill-conceived.

Combining a modern — borderline science-fiction-esque — tone with a contemporary naming scheme, I cannot help but think Andrew has latched onto a fantastic concept for the entirety of Microsoft’s brand.