Geneva International Motor Show with Edmunds

We’ve enjoyed a great relationship with LA-based Edmunds for more than a decade with CEO Alistair leading their auto show coverage. At the Geneva Auto Show in 2017, we introduced 360 filming, working with Edmunds’ on a series of short films from the show floor. They were shot in Geneva, edited in our suites in London and then posted in Los Angeles. This example is from the McLaren stand on press day, demonstrating how luxury brands use auto shows to seduce new customers.