Barnum

Mad about hair

Barnum is a new international premium brand of hair tools for the professional hairdresser. When the barnum concept was still a far away dream, Pro-Duo approached us to help them build the brand up from the ground: positioning, identity, branding of the product, packaging, launch campaign,...

An unconditional love for hair, that’s what defines Barnum. Through technological innovations, such as the advanced Magnesium, Graphite and Ysocel technology, Barnum aims to develop the ultimate tools a professional hairdresser deserves.

Barnum challenges purity and design by using first class materials only and taking full account of ergonomics. It’s an iconic journey in development with one aim only: meeting the expectations of those who are mad about hair!