PR today is about much more than communicating with the IT press.

It’s about multichannel communications with all your audiences – customers, partners and users as well as press and analysts.
And to do that effectively you need good content. That’s where Fletcher PR comes in.

Liz Fletcher has over 30 years’ experience in the IT industry – in sales, marketing and PR roles – and understands what your readers want from the content you offer them. Whether you need a press release or a white paper, a partner marketing kit or a technical translation, Fletcher PR can deliver what they need and help you get more value from your communication budget. Contact us today!

Partner Communication

Partner Communications

Channel partners sometimes find it difficult to set up a lead generation campaign. They may not…more

Social Media

Social Media

Want to use social media for your company’s news but not sure what to say? Fletcher PR can help. We can…more

Sales Support Content

Sales Support Content

Fletcher PR can create a wide range of content types to support your sales efforts, including cheat sheets…more

Public Relations

Public Relations

Fletcher PR is a small structure operating within a network of specialist partners Europe-wide…more

About Liz Fletcher

Liz Fletcher is a seasoned PR professional who has worked in-house for many US and Canadian enterprise software companies, usually in Europe-wide PR or marketing director roles. After more than 20 years’ experience in the software industry, Liz set up Fletcher PR in January 2003. Fletcher PR offers content development, PR consulting and translation services to high-tech companies in Europe and North America.

Liz also works as a freelancer with a number of high-tech PR agencies in Germany and the UK. She provides them and their clients with copywriting and translation services, as well as occasional PR projects. In these cases, she uses the relevant agency’s brand rather than the Fletcher PR name.

A UK national, Liz has lived and worked in the UK, Germany (1983-93) and France (1994 to date). She is based near Paris and speaks and writes French and German fluently.

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More than 30 years’ experience

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Fletcher PR since January 2003

Content development

Fletcher PR can create a wide range of content types and manage the whole project – from contacting and interviewing a customer or internal product expert through to developing and copywriting the content in accordance with the briefing you supply.

Partner Communications

Channel partners sometimes find it difficult to set up a lead generation campaign.
They may not have in-house marketing resources – or they might just be too busy trying to close deals to focus on marketing.

Fletcher PR can help with content for compact marketing kits for your partners.

They explain the main sales argumentation of your product, describe customer pains and how the product solves them, and provide some suggested text for an e-mailing or a landing page on their website.

Sales Support Content

For the latter, Fletcher PR can manage the whole project – from contacting and interviewing a customer or internal product expert (in English, French or German) through to developing and copywriting the content (in English), in accordance with the briefing you supply.

We can also develop corporate or product-related presentations for customers or prospects.

Social Media

Want to use social media for your company’s news but not sure what to say?

Fletcher PR can help. We can write tweets, blog posts and Facebook updates about your products, new customer wins or other news on social media to help you stay in the limelight.

Public Relations

Fletcher PR is a small structure operating within a network of specialist partners Europe-wide.

We are ideally suited to software and other technology companies who do not yet need – or have the budget for – a multinational PR group, but still need affordable PR services.

Fletcher PR is also happy to work with larger PR agencies needing ad hoc freelance support for special projects, such as product launches or mergers and acquisitions.
PR services include:

Press release creation, translation (EN/FR/DE), distribution to an agreed press list and follow-up with the relevant technical and/or business press and analysts

Creation and placement of a bylined customer case study or journalistic article about the benefits of your products.

Translation

With significant experience in the high-tech industry – rather than in the translation industry – Fletcher PR ensures fast turnaround and first-class service.

This fast service (usually less than 48 hours for short texts) is not only aimed at German or French software companies needing English collateral, but also at subsidiaries of US or Canadian tech companies who need to get material produced in France or Germany approved at corporate level before it is distributed in the relevant country.

Our translation services are also available for PR and marketing agencies with high-tech clients.

Translation of any technical, sales or marketing-related text from French or German into English