Charging above MSRP price is a common occurrence in the auto industry. It’s especially true for cars with high demand and limited supply. The Dodge Challenger Demon fits this bill. It’s limited to just 3,000 units with each model carrying a sticker price that starts at $84,995. It’s normal to charge extra for it, but one dealership seems to have taken it a little too far by listing a Demon for the rather insane price of $176,398.

“One dealership seems to have taken it a little too far by listing a Demon for the rather insane price of $176,398”

Used car dealership Custom Cars West looks like it’s feeling itself a bit here. It’s one thing to charge an extra $20,000 for a car like the Challenger Demon. Even though I think that’s still excessive, I can understand the reason given the car’s popularity. But $176,398? Not only is it absurd, it’s borderline greedy.

That said, I actually don’t blame the dealership for asking that much for the muscle car. It may not be an upstanding business practice, but if somebody is willing to pay that much for the muscle car, then that’s more money for the dealership. You gotta do what you gotta do to put food on the table, right?

If somebody does decide to take up Custom Cars West’s price for the car, they’re looking at a 707-horsepower beast that’s sporting a B5 Blue Pearl paint job. That color isn’t part of Dodge’s catalog, so that was probably added after-the-fact. The interior also has helpings of black leather. There are no photos showing it, so I suppose we’ll have to take the dealership’s word for it.

Personally, I wouldn’t buy this Demon for that price, but I won’t be surprised if someone else does. As much as I like the muscle car, it’s not worth $176,398. At that price, I’d rather buy a Porsche 911 Turbo S.