Cablevision sues Verizon for false advertising

An advertising campaign by Verizon poking fun at Cablevision’s name and Internet speeds landed the media company something other than new customers: a lawsuit.

Cablevision has filed a suit in federal court claiming that Verizon’s advertisements, which state the Bethpage company’s Internet speeds are substantially lower than its own, are false and misleading.

Cablevision officials said the Federal Communications Commission even recently reported that Cablevision is delivering substantially faster Internet speeds than Verizon’s ads claim, with average download speeds in excess of 90 percent of advertised broadband speeds during peak hours of use, and above 100 percent of the advertised speeds on a 24-hour basis. Representatives for Cablevision said Verizon was even fully aware of these facts, but ran its ads anyway.

However, Verizon claims its advertisements are based on the FCC’s own months-long study of Internet speeds, released in August.

“[The study] found Cablevision provided customers on average just a bit more than half of the Internet speed it advertised during peak hours of Internet usage,” said John Bonomo, a spokesman for Verizon. “In terms of the accuracy of its advertising, Cablevision was the worst. Verizon will defend Cablevision’s lawsuit vigorously to ensure that consumers continue to receive truthful information about Cablevision’s misleading Internet speed claims.”

One comment

Imagine if Verizon spent its money on FiOS build-out and invested in their workforce. Imagine if Cablevision fairly compensated its workforce as well. The amount of dough these dingbats spend on lawyers and advertising is amazing. With Cablevision and Verizon execs representing the top 1%, its hard for anyone to really care who is suing who.

They both can suck-it! Tune into UCOMM Radio every Sunday am on the new 94X and B103 to learn why both Cablevision and Verizon represent the decay of western society.