GCA Teams Up w/USPS; Debuts New Postmark for Thinking of You Week

Washington, D.C. – August 30, 2018 – The Greeting Card Association (GCA) is teaming up with the U.S. Postal Service (USPS) to deliver smiles throughout September with a new “Mail a Smile” postmark that will be stamped on all first-class mail starting September 1.

“Thank you to the USPS for creating this new postmark that will remind people about the importance of making meaningful connections through cards,” said Peter Doherty, CAE and GCA executive director. “While ‘Thinking of You Week’ is September 24 – 30, we’re really excited that the USPS will be celebrating for 30 days with its ‘Mail a Smile’ postmark,” he said.

“Thinking of You Week” seeks to create a broad awareness for the positive impact a greeting card can have on the recipient – especially when it is unexpected – and create a wave of more meaningful connections and caring throughout the year.

I dropped a self addressed card cover in the post office mail slot to get this postmark but then got it back in the mail with NO postmark at all!! Wth??! Aren’t all post offices supposed to be participating?

Hi Laurie- I am so sorry that you are having difficulties. It is our understanding that all post offices would be participating. We hope that you will see the postmark soon on your regular stamped mail!