"When people who buy T-shirts think of 'In the Zone,' they think of Lite Breeze. But now they may no longer think of Lite Breeze" when they hear the line."

To be honest, we doubt if (i) people who buy t-shirts with half-assed slogans think of anything much when they're making their purchases and (ii) if anyone ever thinks of Lite Breeze at all, unless it's in the phrase "Lite Breeze? Is that a still drink with real fruit juice?"