Today most leading newspapers carried an advertisement about the fight over gas the two poor billionaire brothers are having for a long time. The media campaign cost has been estimated at approximately Rs 3 crore ($500,000).

This post is about the contents of the advertisement and nothing to do with the “actual fight over gas” between the two genetically related Reliance companies.

In the internet world we talk a lot about UGC, I think Anil Ambani has been wanting to know the pulse of the public – he wants to hear your comments. Novel idea, not sure how many have done this before. In a way is he taking on the Petroleum Ministry?