Business & Marketing

Program information that prepares students for careers and/or postsecondary education in the areas of marketing, finance, accounting, information technology, entrepreneurship, and economics.

Business & Finance Sector and
Marketing, Sales, and Service Sector

The primary purpose of business education is to provide instruction
for and about business. Students learn the basics of personal
finance, develop techniques for making wise consumer decisions,
master economic principles, and learn how businesses operate.
In addition, business educators play a prominent role in developing
the knowledge, skills, and attitudes necessary for students to
succeed in the workforce. Further, business education courses
provide the impetus for students to successfully complete college
programs in one of several business areas.

The multifaceted discipline of business education includes subject
matter areas that focus on the core areas of business (management,
marketing, finance, accounting, entrepreneurship), on factors
that affect business (economics, international business, business
law), on basic skills (computation and communication), and on
examining business from different perspectives.

One of the most important components of business education is
information technology (IT). In this critical area students learn to
use computers as tools in conjunction with related software. In
addition, they learn to make decisions, to produce professional
documents, to communicate via the Internet, and to research topics
utilizing libraries around the world.