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Video marketing has emerged to surpass many traditional marketing methods. It has proven to be powerful in its ability to efficiently and reliably market and promote products. According to Digital Journal, Las Vegas, NV – JUNE 8, 2016, it branded 2016 as the Year Of Video Marketing. Cisco predicted that 69% of client internet traffic in 2017 would be as a result of video marketing.

There’s no doubt that video marketing is a major contributor to the success of your business. So, how can you use video marketing to help your business grow and succeed? Don’t worry. Relax and read on as in this article; I will give you an insight on how to utilize video marketing to benefit your business. Below, find four major ways:

1. Traffic From Website

According to Shareaholic, a site with videos on its homepage is likely to make it on Google’s search engine first page 53 times more than one without. Visitors will not only be attracted by your videos but will also stay longer than other viewers. More time helps in convincing a potential buyer who finally agrees to make a purchase.

2. Can Share With Other Marketing Platforms

Social media is a major platform for reaching out to millions of potential customers. It has become a magnet for attracting retweets of content about your business. According to jeddbullas.com, there was a 50% growth in views of videos posted on Facebook last year. In twitter, the views grew 150 times. Embrace the social media platform and create quality videos to connect with your existing and potential audience.

3. Sales

Video marketing boosts your online business by reaching out to your target audience with no barriers of time or location. It, therefore, has contributed significantly to the development of e-commerce. You get to show case your products more completely and interactively than texts and images. It leads to 64% buyers to more likely purchase a product they see featured online in a video. The customers experience a personal connection with your brand as they get to connect with you directly. Here is how video can boost sales.

4. It Promotes Other Marketing Initiatives

Video marketing is known to boost other marketing strategies such as email. According to Video Brewery, emails with video attachments experience a 300% click-through increase. They increase engagement and relationship with existing and potential clients and substantially decrease the rate of unsubscriptions. Even in traditional marketing platforms like on television, video marketing is known to double sales.

Though creating videos that excel online can be tough, working hard on the establishment of an engaging and quality content will make it easier. Target your brand awareness, sales increment, and customer satisfaction in your video content, and you shall be good to go.

No matter what your business is, everyone today knows marketing is essential. You can have a high quality products but without marketing you cant make good cash out of it.In other words very few knows about your product or even service you offer.

Here are six ways to market your business online.

1. Article Marketing

This is definitely one of my favorite techniques because I love to write. There are tons of article directories available, both general and niche directories. Write unique articles and submit them to the top directories. Then look for sites that allow you to submit articles on your topic. These directories may actually help you more.

2. Search Engine Optimization

There are two main sites you want to focus on here: Google and Bing. These two search engines will account for about 80 percent of your search engine traffic. Yahoo even uses Bing for its results now, so you’ll have solid coverage of the top search engines. Use smaller search engines to help you pick up any extra traffic. You will find these to be less competitive, so it’s worth it to submit.

3. Free Classifieds

Although you may not think that free classifieds are an effective way to promote your business, these sites actually get a lot of traffic. In fact, one of the top 50 most visited websites in the world is a free classifieds site (Craigslist). There are two more that are ranked in the top 600, so it’s worth it to take a look at these sites. Write a good ad and follow the rules as they are picky about what they allow you to post.

4. Video Marketing

Videos are popular. Millions of people watch them every month, and so it’s a great way to get your content in front of your potential visitors in a different way. You’ll find plenty of free software to help you create your videos, and you may even want to consider using your cell phone camera to create video. It really is that simple.

5. Affiliate Program Management

If you sell your own products and services, then an affiliate program allows you to increase your reach in your market by allowing others to sell your products and then split amount of the sales. The key here is to create a great affiliate program and offer training and marketing materials to market your products. Build a relationship with your affiliates for better results.

6.Free Ebooks, Reports, And Document Sites

Digital downloads are the ultimate in passive traffic machines, and unlike articles, readers find them to be far more valuable. You also have far more opportunities to promote your business than article directories because there are far more sites that accept this type of content. You may also offer your content in different forms, including slide shows, presentations, PDFS and more.

In all, these are several of the ways to market your business. Keep in mind effective marketing changes, so you need to stay on top of your game. Make education a key part of your day, and I promise you, you will not waste your time or money.