Top The LEGO Group Articles

A classic toy has "gone modern" at two amusement parks in the United States. But, if you can't make it to Florida or California, there is a new Legoland Discovery Center right here in the tri-state area.
"We are a 32,000-square-foot indoor attraction,"...

Part Pablo Picasso, part George Patton, animated filmmakers must possess an unusual mix of artistic vision and managerial savvy. Five directors who recently came together for the Envelope Animation Roundtable discussed the unique demands of the medium. In...

MSC cruises has upped the ante in the game of nailing down the demographic of cruising families with children. They don't have Mickey and they don't have Shrek, but what the do have now is Lego.
The line that sails the MSC Divina out of Miami has rolled...

Licenses to "Star Wars," "The Simpsons," DC and Marvel's superheroes, and its own films like "The Lego Movie" have helped make Lego the world's largest toy company when it comes to revenue and profits, beating Mattel and Hasbro.
At least that's for the...

NEW YORK -- “The Lego Movie” this winter reawakened many people to the colorful plastic bricks they hadn’t thought about since childhood. But a raft of people inside and outside the Danish company have been clued in to its pleasures...

CARLSBAD, Calif. — The Legoland Hotel, which opened April 5, got plenty of little things wrong in its first weeks. But its designers got one thing enormously right, and that will make this place a screaming success: kid-centricity.
"The dragon...

Legoland Florida has announced that its World of Chima expansion will have its grand opening on July 3.
The Winter Haven theme park's expansion will include an interactive water ride called the Quest for Chi, which will have onboard water cannons. The...

D'oh! This one was a no-brainer: The Simpsons are now Legos.
Lego and Twentieth Century Fox Television announced this week they had reached a much-anticipated deal to turn everyone's favorite dysfunctional family into Lego bricks.
There are six mini-...

Couples without kids -- especially gay couples without kids – have the happiest relationships, according to a new survey out of England.
But heterosexual couples with kids, and especially mothers, are happiest "with life," the same survey found....

Researchers have discovered a massive trench buried beneath the Antarctic ice -- a valley deeper than the Grand Canyon. It's so deep that, in spite of several miles of ice, it can be seen from space.
The news comes from British scientists, including...