Orange Appeal

This is similar to how you can roll a small snowball on top of a hill and by the time it hits the bottom, it will have grown to a dangerous size. Many custom truck owners know this all too well as things may start slow, but you can easily be lured into doing frame-off builds.

Willie Brown is very familiar with this concept as his very own Project Orange Appeal is an example of what happens when the Snowball Effect takes hold of your build.