The Tokenization Standards Association (TSA), which operates under the brand name BetterTokens, is a non-profit organisation founded by Waves and other leading market players in early 2018 and registered in the canton of Zug, Switzerland.

The association’s main purpose is to function as a self-regulating body, establishing and maintaining standards for companies engaged in tokenisation of assets and initial coin offerings (ICOs) / token generation events (TGEs).

BetterTokens grants the status of Qualified Token Issuer to companies complying with its standards. The association is open to all major players in the crypto space, including exchanges, marketing companies, ICO platforms, blockchain platforms, professional service providers and reputable individuals.