Samsung had originally unveiled the cryptically named tgeltaayehxnx.com – an anagram of ‘The Next Galaxy’. Now the site offers users the chance to unscramble its address and points them to thenextgalaxy.com.

A slogan says “You’ve got it all mixed up. Following technology blindly often gets you nowhere”, in a reference to Samsung’s previous advertising campaigns mocking Apple users as sheep.

Once redirected, users are shown a site that will apparently stream the announcement, and can sign in with their email address, Facebook or Google+ to receive updates.

They are also invited to “Join Samsung Mobile at Unpacked 2012, where the dawn of the next GALAXY will soon be revealed before the world. Don't want to miss out on this momentous event? Register today to ensure that you'll be there to witness it all, live and direct from London.”

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Samsung’s forthcoming Galaxy smartphone is being gradually revealed online by the manufacturer.

In a pair of online teaser videos, however, Samsung divulges few details of what is the most hotly anticipated phone to launch this year.

Vodafone has become the first mobile network to confirm it will offer Samsung’s new Galaxy device, which is expected to be unveiled next week at London’s Earl’s Court.

The operator said the “next Galaxy”, widely believed to be the follow-up to the best-selling Galaxy SII, would be coming to Vodafone but did not give any further details.

The new handset, rumoured to be the official phone of the London Olympics, is expected to be unveiled next Thursday. According to details posted on Amazon’s German website, it will have a 4.7-inch Super AMOLED screen, 12 megapixel camera, and run the Ice Cream Sandwich version of Android.

Samsung is also rumoured to be likely to announce its own cloud-storage system, competing with Dropbox, offered with the rival HTC One X, and with Apple’s own iCloud. It is likely to offer synchronisation for movies, music and pictures.