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Askedoo

Creating a new way to connect people through live Q&A with the biggest mobile app to come out of Central Florida

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01

Project

Definition

Laying the Groundwork for Success

What do you do when your refrigerator stops working? Or your car won’t start? Or you want to learn how to make a new vegan dish? You probably pay an expert to help you solve the problem. What if there was a mobile app that quickly connected you with people all over the world who were willing and able to help you for free via a live video broadcast? That’s the inspiration behind Askedoo, the largest and most successful consumer app ever to launch out of Central Florida.

“You have to ensure that the user experience is flawless from start to finish, and the catch there is that every user experience is different. You should anticipate every move that a user could possibly make, in every possible order combination, and plan for it to work every time. If it doesn’t, the user loses trust in the app and trust is a high priority for the modern day consumer. You lose their trust, you lose their business.”

-Rhett Withey, Designer, BIGEYE

02

Creative

Strategy

Creative Strategy

Ranking within the top 100 apps in the app store, Askedoo is the only live-streaming app for users seeking answers to their most pressing questions. With the added benefit of a step-by-step, live demonstration, anyone can use Askedoo to tackle a task. A new approach to Q&A, designed for our ever-curious and globally connected community, has taken over.At the inception of the project, we began to explore both names and an identity system. We wanted the overall vibe of the app to be fun, approachable, trusted, and, of course, smart—without being arrogant or proud. As a multi-platform agency, BIGEYE is familiar with the importance of adapting a brand through both traditional and digital avenues. Our development team coordinated large, collaborative meetings to discuss user experience, app purpose, subject matter related to promoting repeat use, lifestyle integration, and the overall feel and visual system of the app.

This system includes 300+ unique screens, an ambitious undertaking considering most apps have roughly 50. But as Lead Designer Rhett Withey says, “For every action there is an equal and opposite reaction.” Alright, we know that was actually Newton, but the law applies to app development as well.

Brand Colors

Icon Set

03

Project

Flow

Technical Development

The most important step in creating a smooth user experience on a mobile app is connecting the “front end” (creative and appealing visual elements) to the “back end” (highly functional and efficient code). As new versions of mobile operating systems are released, it can be difficult to keep up with all the changes. Updating the code base to match the look and feel of each new release is critical. This is an ongoing process and requires the team to spend countless hours reviewing, analyzing, revising, and testing the app.

Preparing for Launch

There are many phases involved with launching a new mobile app, testing being the most important. Thorough evaluation is vital and involves many rounds of adding users, hosting sessions to test specific elements, getting feedback, and making revisions. The list of Askedoo testers started small, mostly consisting of members of the BIGEYE team and friends and family. From there, a rolling invitation strategy was used to bring additional people into the app (i.e. each person invites two people, then the new people invite two more people, etc.) so that we received plenty of honest and useful feedback.

While work is going on “behind the scenes,” Askedoo’s social media and public relations team strategizes the best methods to develop a buzz around the app.

04

Project

Flow

Social Media and Public Relations Strategy

The actual app concept was purposefully kept a mystery while we worked to established a presence on social media, reinforcing the brand identity and getting people’s attention first and foremost. Askedoo’s social media accounts gained traction by asking followers the kinds of questions that could be asked in the app. How do you break in new shoes? What are some ways to spice up ramen noodles? What should you wear on a first date? The social media team also leveraged existing content from other brands to pique their interest in the app. For example, notable companies like Orville Redenbacher and Mint responded to Askedoo posts out of curiosity, engaging with the brand without even really understanding what it was.

Social Posts

Once the website was live, the team was ready to begin driving traffic to it so that users could learn what Askedoo is all about. The social media strategy changed from simply developing curiosity and interest to educating and informing followers on what exactly Askedoo is and why they would love it. Now it is focused on driving downloads and reminding followers of the many ways Askedoo can be useful in day-to-day life.

Let’s Get Started!

There are several different features in the app that make Askedoo uber-unique and multi-functional. Want to learn more and try it out for yourself? Check out the website and download it on the App Store (currently only available for iOS – Android and desktop versions coming soon).

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