GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds on using the best of technology and interviewers to provide globally scalable qual to drive consumer insights.

Consumers have embraced the social and community aspect of the Internet like no one would have imagined 10 years ago. Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.