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Marketing your App

Building the greatest app in the world means very little if nobody can find it. Marketing considerations are a critical aspect of any app launch. This is true now more than ever, as the app store becomes more and more competitive.

Most developers have processes and checklists around app development prior to go live, like testing on multiple devices. What about a checklist for app marketing prior to go live? Below is an App Marketing & Go Live Checklist (courtesy of AppReporting.com) that we like to go through before we launch an app.

Marketing Checklist:

Include Social Media Integration Within the app. Allow users to share via Facebook, Twitter etc

Include direct feedback option. Allow users to submit feedback and comments within the app. Getting negative reviews hurts! Reduce the odds of negative comments by allowing your users to provide feedback directly to you with your app.

Promote and entice ratings within your app. Ratings are a form of marketing for your app, a very important form. Getting positive ratings is critical. Ask user to rate and review your app, within your app. I posted about this here: How to Get More (& Positive) App Reviews and Ratings

Online Marketing- create a dedicated website for your app. These days hosting is inexpensive. With most major hosts you can do a one click install of WordPress and using a free (and responsive, so it plays well on mobile) theme you can be up and running in little time. A website is key because you can link your Press Releases back to your website and App Review Requests. Your website will earn links and eventually rank in Google and other search engines for search queries related to your app. This form of online marketing will help your app get more installs by driving search traffic from the search engines.

Design an amazing app icon and screenshots. This is the most overlooked by app publishers. Your potential app users are very design focused… both app stores and centered mainly on app icon images. Remember someone looking for your app is really looking at your app icon first, along side dozens of your competitors icons. If your icon doesn’t stand out, they will simply click on your competitors icon. I have seen so many truly great apps that fail because the icon is poorly designed. Look at your app icon next to your competitors icon before you launch your app and see if it stands out well, ask yourself “would I click on my icon or one of the others?”

Create a Press Release for your app. Post it on your dedicated app website.. and post it to press release sites.

Create a short video demo of your app. Post it to YouTube. Share it in your Press Release.. share it when you request app reviews.

Prepare for app review requests. There are hundreds of websites that review apps.. many for free. Once your app is live- submit it to these sites to get reviews and links to your app. Include your press release and video url with your request. Our team can do this work for you and submit your app to over 155 iPhone app Review Sites or over 115 Android App Review Sites.

Research related blogs to your app. Every App has an audience and for every audience there are blogs. Research blogs that are on the same topic of your app. Find the related site, contact details, Facebook profiles. When your app is ready you can reach out and network with these sites to help market and promote your app. You can share your Press Release and YouTube Video and you can kindly request a review of your app. You can also offer to guest post on their blog in return for a link back. You can do this work yourself, or have our team assist by researching 100 related blogs to your app.

About David Such

David is an independent software developer located in Sydney, Australia.

David's software development company (Reefwing Software) has released a number of top selling apps including Life Goals and Personality Profile.

If you would like an iOS (iPhone or iPad), OS X (Mac), or Android app developed then you can contact David Such at the Reefwing Software website (www.reefwing.com.au) or via App Happening (https://www.apphappening.com). David is on the App Happening Advisory Panel.

David has completed an MBA (Marketing), BE (Electrical), BSc (Computing Science & Physics), and a BAppSc (Wine Science).

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