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SCA calls global Bodyform pitch

In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account.

Bodyform: global review

The FMCG company has approached global networks ahead of pitch, with chemistry meetings expected to take place over the next fortnight.

Initial briefings will focus on Bodyform’s global advertising, which is supported by an estimated media spend of £25 million. However, it is believed the pitch could expand to include a brief across SCA’s entire feminine hygiene range covering 80 countries.

Bodyform works with Haygarth and Publicis Chemistry in the UK. Last year, SCA appointed BSUR Amsterdam to the pan-European account for its feminine hygiene products.