They look at the entertainment industry, new art collections, popular travel destinations, and technology.

Executive Director of the Pantone Color Institute Leatrice Eiseman has made the color decision for the past 13 years.

Pantone's Vice President of Consumer Licensing Lisa Herbert told Business Insider in April how the process works: "We deliver the news in a sealed envelope, and we have our representatives go out to [partner companies] in their trench coats with their suitcases. They have to sign a confidentiality agreement and the color cannot be revealed until we say so."