White Castle

White Castle is an American regional fast food hamburger restaurant chain located in the Midwestern and Southern United States as well as in the New York metropolitan area, generally credited as the first fast food chain in the US. It is known for its small, square hamburgers. Sometimes referred to as "sliders", the burgers were priced at five cents until the 1940s, and remained at ten cents for years thereafter. For several years, when the original burgers sold for five cents, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only.

… responding to brands’ 9-11 tweets and also adding trenchant (and occasionally NSFW) commentary: Tell you what @WeberGrills, you gimme a good discount on a grill and I’ll put my brother’s ashes in with the charcoal. #neverforget — Mike Monteiro (@monteiro) September 11, 2014 The terrorists can take the icees from our cold, dead hands, am I right…

… There are many reasons a brand might want to chime in on a national or cultural event on Twitter. They want to be part of the conversation; they want to be seen as relevant or with it. Ultimately, they want to sell their product. Today brands — from White Castle to Walmart — want to “commemorate” 9/11, to let us all know…