Shugo Tokumaru “Katachi”

From the same label as artists such as of Montreal and Birthmark, Shogu Tokumaru’s universal sound spans from classical melodies reminiscent of The Beatles to his own take on contemporary Japanese pop music. HIP Video Promo and Polyvinyl Record Co. present the new innovative video “Katachi” by an artist that invites you to join him on this creative whirlwind of a clip.

Although Tokumaru’s vocals are sung in Japanese, this Tokyo native’s music is universal transcending “the lack of lyrical familiarity to Western ears.” Shugo is a singer/songwriter and multi-instrumentalist who debuted his music in May of 2004 in America with his debut album Night Piece. He creates every sound heard on his records and is responsible for even the minute details of the production including originally written lyrics, musical arrangements, and the recording and mixing phases. It is with his newest release, In Focus?, that Shogu has culminated all of these skills and approaches to make, if we do say so, a near-perfect album.

This Polyvinyl all-star is known for the variety of instruments he uses in his music spanning over one hundred different traditional and non-traditional instruments in his recordings. Shugo Tokumaru’s ability to create sensational music that inspires all even if it cannot be understood in one’s native tongue shows how universally endearing he is as a contemporary musician. In his latest clip “Katachi,” we experience the creative aspects of this artist on the rise and find that we cannot walk away from Shugo’s music without being inspired.

Directed by Katarzyna Kijek and Przemyslaw Adamski, “Katachi” can be described as “a multi-layered stop-motion journey.” Paper cutouts form images of ordinary objects that transform into other images, giving way to Tokumaru’s perception of the world, that every thing is connected. Much like the song itself, the video is universal and speaks to every contemporary music fan. “Katachi” is a modern tune and the catchy melodies and influential sounds of Shugo’s multi-faceted instruments are what make him stand out as this year’s breakthrough artist.

From ordinary objects to paper images, “Katachi” is a creative masterpiece that transcends modern music videos of today. Shugo Tokumaru is one of the most captivating artists to be introduced by Polyvinyl Records known to date, and HIP Video Promo is eager to see what he’ll do next. For more information, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at [email protected]. You can also visit www.PolyvinylRecords.com or www.ShugoTokumaru.com for more info on Shugo Tokumaru.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

HIP Video Promo was founded in the year 2000 by it’s current owner Andy Gesner, and over the past 17 years, he and his team have promoted over 2700 music videos from some of the best of the best amongst indie nation, as well as some of the most well-known artists on the music industry landscape. Everybody who works at HIP Video Promo are musicians themselves, and are fully cognizant of what it’s like to be in the trenches fighting the good fight in this severely overcrowded music industry. We know what it takes to get the attention and exposure any new compelling band or artist is worthy of, and fight tenaciously on our client’s behalf.