Trade in your brands for the smart choice today! Not only was Zoya the pioneer of the BIG3FREE and the BIG5FREE movement, we’re technically 8-Free since our formulas have never included ethyl tosylamide, xylene or parabens. As the trusted brand among professionals and women who want cutting edge color with the safest formula available, we want to give you the opportunity to trade in your unwanted brands for a healthier alternative – especially since many of you are concerned about the current formulas that you are using. Let’s make it the standard that #HealthierIsHappier!