SportBusiness: Why data is at the heart of OTT engagement

The OTT revolution is changing the way fans consume sports content and their expectations of the sports media experience. Here, Felix Blank, director of digital platforms at Sportradar, reflects on the different ways data is both enhancing that experience and opening new commercial and revenue opportunities.

How is the video content landscape evolving and what is the direction of travel?

From working with various rights-holders across the sports media landscape, what we’re seeing is that video content is fast becoming the most important and fastest growing aspect of digital media consumption.

That’s partly because of how content is consumed in the modern world – on smartphones and tablets via social and bite-size media – but it’s also partly down to the multiple forms of video content available. Where once you had a fairly one-size-fits-all approach to video content, now rights-holders are using short-form, long-form and ultra-short-form to engage with audiences.