Lufthansa Airlines show how #ModernMarketing is done with this targeted #WorldCup twitter campaign

‏@lufthansa: The best extra weight we’ve ever carried!
The German football team and Lufthansa Airlines: everyone’s a winner, thanks to some ‘total football’ and this on-point twitter campaign.
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For more A* examples of modern marketing, check out theTell Don’t Sell — Modern Marketing masterclass // Tuesday 22 July 2014 // 19:30-21:30 // £35 // Bootstrap Company, The Print House, E8 3Dl // BOOK TICKETS]]>