Ola launches an in-car entertainment platform for passengers

Cab hailing service Ola has launched a connected car entertainment platform for its vehicles to make its trips more luxurious.

Source: www.abhishhek.com

Last year, it added free in-car WiFi to its cars. Surprisingly, at the same time, Uber did the same. This year, Ola took a step forward and announced an ambitious plan to turn those roaming Wi-Fi cars into municipal Wi-Fi networks that Ola customers can access.

None of us likes to be stuck in a cab for long during traffic and when the destination is very far away. ‘Ola Play’ takes the idea of in-trip entertainment.

Source: techcrunch

It features two touch-sensitive consoles- one for driver and one for passenger.

which include entertainment options, trip-based features, an internet browser and more.

It also syncs with a passenger’s phone, to enable them to use services like Apple Music, Sony LIV, Audio Compass and Fynd from their own device on the screens.

The service will be available within its high-end Ola Prime cars in Bengaluru, Mumbai and Delhi. But Ola plans to increase Ola Play so that it covers more than 50,000 vehicles across India by March 2017.