Marketing Management Specialization

Award -- Associate of Applied Science Degree in Business Management (with a specialization in marketing management)

Length -- Four-Semester (Two-Year) Program

Purpose:

The Marketing Management Degree provides graduates with the necessary skills to successfully manage
the marketing functions of an organization. The curriculum provides students with instruction that includes both the
theoretical concepts and practical applications needed for future success in marketing management positions. Graduates
learn how to identify customer needs, and communicate information concerning products and services to customers,
pricing and the best way to market products and services. Students interested in transfer should contact a counselor
or faculty advisor early in their program of study to discuss options of bachelor degree programs that work with NRCC
marketing graduates.

Admission Requirements:

In addition to the admission requirements established for the college, entry into the
Associate of Applied Science degree program in Business Management with specialization in Marketing Management
requires English prerequisites as described in the college catalog.
Additionally, students should have command of the fundamental processes of addition, subtraction, multiplication,
division, fractions, and decimals.

Program Requirements:

The first two semesters (first year) of the Associate of Applied Science degree in
Marketing Management are similar to other curriculums in business. However, in the second year students will pursue
their specialty in Marketing Management. The curriculum will include technical courses in marketing and business
management, courses in related areas, general education, and electives. Instruction will include both the theoretical
concepts and practical applications needed for future success in marketing management positions. Topics will include
Consumer Behavior, Product Strategy, Promotional Strategy, Selling, Strategic Marketing, Total Quality Management
(TQM), Ethical Issues and Business Communications, Conflict Resolution, Team Building, and other current trends in
customer-focused continuous improvement organizational culture. Students gain the ability to see things visually, be
self-motivated, meet deadlines and strengthen problem-solving skills. Students are required to network and market to
prospective employers, which is developed through class projects and discussions.

Students who plan to transfer to a four-year college after completing A.A.S. degree requirements should inform their
academic advisors at the beginning of studies to determine the appropriate courses to meet transfer requirements.
Courses within this curriculum may be applied to a four-year program at the discretion of the admitting institution. Upon
satisfactory completion of the four-semester program listed below, the student will be awarded an Associate of Applied
Science degree in Marketing Management, a specialization in Business Management.