Ch-ch-ch-chia! Sorry! I couldn't resist. I think if you buy chia you've got to want to buy chia. Most people wouldn't ever just stumble upon a bag of chia and be like, "Yum! I'm gonna buy and eat that." However, I do think that everyone should try it!
Now Foods has unbeatable prices for most products, including white chia seed. We use this to make puddings. It's great for "debloating" and cleansing the body and nourishing the body and that's what we use it for.

Yum! I like making chia pudding with these: mix chia seeds with your favorite juice, let stand: instant jellylike pudding. I find them really filling. I put them in cereal and add them to yoghurts too. They're supposed to be high in omega-3, so check it out if you're interested in eating non-animal omega-3.

I eat/drink these every day with water. They create a gel-like substance when mixed with (warm) water. They put me in a great mood and I know they are very nutritious. If you eat them before a meal, you will normally eat less. But that doesn't always work. I believe the white chia seeds are almost the same as the dark ones. Great product, great price.

Perfect for making raw porridge.
For one serving: in a bowl add 4 tbsp of chia seeds then add 1 cup of nut milk, some blueberries, raspberries, frozen banana, and a sprinkling of cinamon and seeds and nuts of your choice. Mix together and leave for 5 - 10 mins until the chia thickens. Enjoy!