ANN ARBOR, Mich., May 1, 2013 /PRNewswire/ -- Continuing to revolutionize the digital experience, Domino's Pizza is truly opening its doors. Digitally, that is. Today, the recognized world leader in pizza delivery (NYSE: DPZ) launches its new Domino's Live online platform – a destination where customers can follow the action of an in-store lunch or dinner rush live, and experience something unique and innovative to the world of pizza and quick service restaurants.

Online customers will get a live, uncut glimpse, via five installed cameras within a Domino's store in Salt Lake City, into the start-to-finish making of a pizza – perhaps even their own. The initial single-store pilot program launches today and will run throughout the month of May.

"We at Domino's have made continued efforts to open our doors and be as welcoming as possible," said Russell Weiner, Domino's Pizza chief marketing officer. "This is simply the next step, and we are very excited to merge the visual tradition and spirit of the pizzeria with today's digital capabilities."

In the five years since initially launching online ordering, Domino's has introduced online innovations such as Domino's Tracker®, featuring the names of the actual Domino's pizza makers and delivery experts who pull it all together to make the ordering experience happen. By visiting www.DominosLive.com, fans and customers will now see this in action, and be treated to an experience like no other – whether it be hand-pressing the dough of a Handmade Pan Pizza, the hand-crafting of an Artisan Pizza selection or as simple as the hand-stretching and topping of the more traditional hand-tossed pepperoni pizza.

"This is completely unique to anything you see other pizza companies or QSRs doing, and we are looking forward to seeing how Domino's Live goes with our store in Salt Lake City," said Weiner. "No matter what, we remain committed to being transparent and welcoming – and that is what this is all about."

About Domino's Pizza®Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with its global enterprise of more than 10,300 stores in over 70 international markets. Domino's had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the first quarter of 2013, Domino's had global retail sales of over $1.8 billion, comprised of $888 million in the U.S. and $957 million internationally. Its system is largely made up of franchise owner-operators who accounted for over 96% of the Domino's Pizza stores as of the first quarter of 2013. The Domino's brand generates over $2 billion in global digital sales per year. Its emphasis on new technology has helped drive the introduction of Domino's ordering apps for Kindle Fire, Android™ and iPhone® – which now cover approximately 80% of the smartphone market. Continuing its focus on menu enhancement, Domino's established itself as a player in the pan pizza market with the launch of its Handmade Pan Pizza, featuring fresh, never-frozen dough, in October 2012.