In an interview on ESPN’s Mike & Mike radio program Monday morning, the rookie cornerback explained why he was ready. Pay special attention to the end of the audio excerpt:

Malcolm Butler was ready because he and his team practiced against the exact pass play Seattle called from the one-yard line. More importantly, they learned. After Butler was beat on that practice play, he was coached how to defend it, and was told he was expected to be ready for it during the Super Bowl.

As Seattle lined-up at the Patriots goal-line with less than 30-seconds remaining, everyone watching knew the outcome was inevitable. The Seahawks were going to win back-to-back Super Bowls.

Everyone except the Patriots. Even though they surely realized their predicament, they didn’t give up and were still ready.

Especially Malcolm Butler.

Again, setting aside the play call (oh, the pain), give Butler credit for mental toughness. He had practiced, improved, studied and was prepared.

Because Malcolm Butler was Always Ready, the New England Patriots won their fourth Super Bowl.

By the way, this is no homage from a Pats supporter. Quite the contrary. I’m a life-long New York Jets fan. Nevertheless, it’s a wonderful example, despite the source.

So, for the second time, I tell you the Coast Guard has it right with its motto. You can’t go wrong with being Always Ready.

Except next time, I hope the Patriots won’t be.

Headline

It’s the Coast Guard motto, and it makes sense for marketing and business teams too. Because Malcolm Butler was Always Ready, the New England Patriots are Super Bowl champs again.

Harvey Chimoff is a marketing and business team leader who drives performance in consumer products and manufacturing companies.

About Blog

In each post, I share insights, observations & practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

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