Kenzo is a based Japanese fashion house founded by designer Kenzo Takada in 1970. The Kenzo Parfums division was launched in 1987. Kenzo Parfums' first official release was 1988's Kenzo for Women, a scent whose name was later changed to ça sent beau (which translates to "it smells nice"). A series of successful fragrances for men and women have since been offered, including the company's flagship scent, the ground-breaking Flower by Kenzo.

Kenzo Parfums joined multi-national luxury goods conglomerate LVMH in 1993, and Kenzo Takada officially retired from the company in 1999, though he has since reappeared as a designer of home decor and furnishings.