A photo posted by Justin Bieber (@justinbieber) on May 27, 2016 at 7:59pm PDT

Reminding the more cynical of his followers that he’s doing this for PROMOTIONAL REASONS as a BRAND AMBASSADOR and definitely not for attention, the ‘Love Yourself’ singer also added the simple caption: “#MyCalvins”

A year later, Justin appeared in another campaign for the underwear brand, with one snap showing him posing alongside an Adonis-esque statue, and another - which may or may not have wound up being our desktop background for a short period - showing him taking a nap in his Calvins.

During an interview with James Corden last year, Justin revealed one of the perks of being a Calvin Klein model, revealing he’s been given a lifetime supply of underwear by the brand, to the point he only wears a pair once and then throws them out.