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When Microsoft unveiled their new branding, I was mildly impressed. It was simple, but too much like what they’d already done; not enough impact for my taste. This student’s spectacular 3-day rebranding project proves that you can take an already successful brand, keep simplicity, and still make an impact. If anything, this is full of great examples of how to mock up a rebrand.

These allow the icon to work under different umbrellas, while maintaining the overall identity.

Act Now! This is one event you don’t want to miss. Did we mention it was being held at Salt Lake’s best example of Egyptian Revival architecture, the Masonic Temple? This is one night you don’t have to be a freemason in order to gain access.

AND as you are viewing the exceptional designs from the past year, you will be feasting on Mr. Adam Kreisel’s amazing culinary creations. Here is just a sample of what is to come: Lemongrass and Ginger-Braised Pork Shoulder Sliders, Shitake Mushroom and Chorizo Ragout, Lightly-Curried Carrot and Parsnip Bisque.

We had so much fun and success with our first zine project that we decided to do it again, this time just a little differently. It’s going to be a collaborative zine! Everyone designs one spread (with our theme), we’ll put the book together (including a fancy letterpress cover) and supply everyone with a copy! It’s for AIGA members only, so make sure you renew your membeship if you need to. Now is the perfect opportunity. From now until February 20th it’s only $50 to join or renew membership!

Zine spread details:

Theme: The End of the WorldSize: two 8 x 8 inch pages (one 8 x 16 inch spread)Medium: Open

We will print the zines in full color and full bleed, so have fun with this!
Please email us (aiga.utah@gmail.com) if you are planning on participating. You must send your file to aiga.utah@gmail.com by March 19th!