High Quality Italian Pasta specialist, Dalla Costa has chosen SmileyWorld and its range of icons to approach innovatively and reinvent the Food Market and boost your daily meals with expression and happiness.

SmileyPasta has been created in two main styles, durum format semolina, entirely worked with the ancient tradition of Italian Pasta making.

Smiley and Dalla Costa are now the only producers of pasta that smiles combined with the quality of ‘Made in Italy’.

Smiley Pasta delivers an original pasta shape of high quality, with perfect firmness and high cooking resistance.

The tradition of Dalla Costa and Smiley will turn lunch and dinner into a new positive experience… save the dates: Milan, Tutto Food from the 19th-21st of May and Sial China 2013 in Shanghai.

Fashion goes down memory lane with a blaze of bright colours, geometrical shapes and oldskool music evocation. King of this season is the iconic yellow Smiley… With the its pure symmetrical and attractive shape and the its iconic bright yellow, this combo is born from the Smiley philosophy since 1972 and features as the main character of the underground music scene in London.

This totally-in-trend DNA has been merged again with fashion with the smiley London collection: electric fluo pieces versus bold and explosive colour ranges and design possibilities. Feel the Vibes, Spread The Love.

Smiley is in China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.