Type and quantity of evidence needed for recognition of well-known trade mark in China

China's Guangdong High Court (and the Guangzhou IP Court as the first-instance court) just issued a trademark infringement decision for Land Rover based on well-known trademark recognition on 28 June 2017. Briefly, Jaguar Land Rover successfully sued a Chinese company using the "Land Rover" and "Land Rover (Chinese characters)" brand on vitamin sports drinks, based on its trademark registrations in class 12 on cars.

The key for this case is of course the recognition of well-known trademark status by . . .

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