An investigation has been launched after an Oxford United label appeared on the inside of a new Bristol City away shirt.

Bristol Sport, the body that oversees the business interests of clubs such as City and Bristol Rugby, is now looking into how the error occurred but has confirmed they believe it is an isolated incident.

The matter was raised after a fan noticed the issue having purchased a new away shirt, which were made available to buy by the club last week.

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Andrew Billingham, CEO of Bristol Sport, said: “We are investigating the matter and it appears to be an isolated incident. We use a network of factories who produce for other clubs and major brands. I’d like to apologise that this has slipped through our quality control checks.

"Since the issue was highlighted we have checked all remaining stock and I am pleased to say no further issues have been identified. I have requested an urgent review of all manufacturing processes from our supplier to ensure this cannot happen again."

Bristol Sport CEO Andrew Billingham (Image: Rogan Thomson/JMP)

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A spokesperson for the kit manufacturer Vision Outsourcing said: "We would like to offer our sincerest apology to any supporter affected by the mislabelling of our product. We take great pride in producing bespoke product for Bristol Sport Ltd and its clubs and we are deeply disappointed that we have made this error.

"We produce garments for a number of leading brands and high street retailers as well as several other professional football clubs. Unfortunately, on this occasion, the wrong label has been added to the new Bristol City away shirt.

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"Moving forward, we will be implementing a plan to ensure that there is no further mistakes of this nature. Please, again, accept our sincere apologies."

Mr Billingham has also tweeted:

Bristol Sport has confirmed that more than 800 shirts have been sold since pre-order launch. City launched their new away kit in May with fans being left delighted by the choice to return to purple and lime, colour worn by players during the 2014/15 campaign.

Fans associate the colours with winning ways after City secured promotion back to the Championship during that season and also won the Johnstone's Paint Trophy.

Bristol Sport has said that if anyone has a similar issue contact shop@bristol-sport.co.uk for a replacement or refund.