Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September.Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content (UGC) from the brand’s customers.The toy retailer joins a number of new client wins for the marketing engagement platform, including: global fashion brand, United Colors of Benetton; one of MENA’s leading sports information platforms, Eurosport Arabia; leading media representation group for the Middle East, Choueiri Group; and modern furniture chain, ID Design.EngageScience’s new clients will join its current cohort of global brands, including: Etihad, Vodafone, Microsoft and Clarks.The new Middle Eastern office based in Dubai’s Media City, will be headed up by Regional Director MENA, Claudio Esposito-Aiardo, who was most recently Sales Director at EngageSciences' London office. The focus of Claudio Esposito-Aiardo’s role will be on helping marketers enhance their understanding and monetisation of their social audiences.

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