CAUTION:

The information on this page relates to the 2000 SOC, for more recent information, see the 2010 SOC System.

11-2021 Marketing Managers

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.