The Natural Products Association (NPA) applauds the U.S. Food and
Drug Administration’s ongoing investigation of weight loss products
containing prescription medication and falsely marketed as dietary
supplements. The association contends that products containing
medications, even if they are labeled as “dietary supplements,” are
illegal drugs masquerading as legitimate supplements in the face of
sometimes lax enforcement. An estimated 70 percent of American
consumers enjoy the health benefits of a wide array of herbal remedies
and dietary supplements, manufactured by an industry that takes very
seriously its commitment to the health of its customers and the quality
of its products.

“There
are four key points regarding the law that regulates dietary
supplements, the Dietary Supplement Health and Education Act [DSHEA],”
said David Seckman, executive director and CEO of NPA. “One, dietary
supplements are by definition not drugs, nor can they contain them.
Period. Two, the law requires that what’s in the product must be listed
on the label; no exceptions. Three, the FDA has the enforcement power
it needs to ensure companies meet these standards and we encourage the
agency’s continuing action against any brand that violates the law.
Likewise, we encourage those companied identified as having
contaminated product to willing and speedily comply with a recall. And
four, the FDA’s recent actions prove that the Dietary Supplement Health
and Education Act is working to protect consumers against products
illegally marketed as dietary supplements.”

Seckman went on to
say that his industry is committed to ensuring products taken by
anyone, whether those trying to lose weight or augment an inadequate
diet, contain exactly what is listed on the label. He also added that
the term “natural” is in most cases unregulated by government agencies
allowing marketers to make this claim based on their own concept of
natural.

“Unless the term
‘natural’ is tied to a transparent national standard, it’s difficult
for consumers to distinguish what truly is and isn’t natural.” said
Seckman. “Natural products retailers can be a big help in identifying
truly natural products, whether dietary supplements, foods or
cosmetics.”

To further help
consumers discover truly natural products the association launched a
natural certification and seal program so consumers can easily identify
those personal care products that meet high standards for natural
ingredients. Click here for more info: Certified Natural.