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What a gorgeous unique color which features an iridescent effect to it-a hint of purple! I purchased this from Lord & Taylor. Chanel.com describes the formula in the following:

The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense, long-wearing colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.

I do not find the lipstick as being super moisturizing but the color spectacular and I apply a clear gloss over it and it last longer on. I usually apply my lipstick at 3:00pm go to class and out 9:00pm and it’s still intact.