Media Room

Australian Startup Takes Digital Marketing Platform to US

Core dna’s move to the US opens up a lucrative new market for its innovative platform, which combines digital marketing, e-commerce and portal tools in one managed solution.

The global e-commerce market is estimated to be worth US$22 trillion (A$30 trillion), with the US accounting for over US$6.5 trillion (A$8.7 trillion) and the US B2B e-commerce market accounting for nearly a quarter of global e-commerce. Supporting e-commerce and accelerating this growth is marketing technology or ‘martech’, which is predicted to grow to US$32 billion (A$43 billion) by 2020.

Finding the opportunity

‘We were building similar applications for clients over and over again,’ says Saltis. ‘I saw an opportunity to generate efficiencies by building an application once and then distributing it across the whole client base, removing the back-end complexities and allowing the time and space to innovate rather than replicate. Core dna’s digital experience platform was our solution.

‘In 2015, the Core dna platform was launched as its own business. This allowed us to make technology accessible to fast-growing companies, allowing them to focus on being creative and growing their business rather than spending time and money developing e-commerce solutions from scratch,’ says Saltis.

‘The Core dna approach is about improving the way we build websites, as well as simplifying the management of technology to help clients’ online activities align with, and enhance, their business objectives.’