Featured Content

Why an analytics strategy today can give your company an edge tomorrow.

Customers engage with your company on more channels and devices than ever, posing
greater challenges for marketers. But your brand can still deliver personalized,
relevant experiences to your customers: Perspectives from a Google executive and
Boston University scholar reveal that an analytics strategy can give businesses
the advantage they need to stay competitive.

A digital foundation for the future

Marketers need a fully-integrated data and analytics strategy to match their
messaging to today’s complex customer journeys. Research shows that leading
marketers are 50% more likely than mainstream marketers to have a clear
understanding of customer journeys across channels and devices. In this report,
you’ll learn how:

Leading marketers optimize their data strategy, breaking down organizational
silos and reorienting their marketing and advertising approaches.