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3.
Vision and Mission<br />Vision<br />“To be the most preferred airline in Asia ”<br />Mission<br />We are in the air transportation business. We provide our customers with a reliable and pleasant travel experience. We provide our business partners with a variety of innovative, professional and mutually profitable services. We meet Shareholder expectations of profitably marketing Sri Lanka and contributing towards the well-being of Society. We are a competent, proactive and diligent team. Our contribution is recognized and rewarded.<br />

13.
Optimising Revenue<br />“Srilankan Holidays” teamed up with Singapore , Thailand and Malaysia<br />Business Class range and Platinum Range of holiday packages launched for the higher income market segment partnering with the top hotels<br />Event-based packages<br />Introduction of new products – eg. HOTSEATS<br />To promote advance bookings on the Airline’s website<br />SkyChain Cargo Handling System for customer convenience and operational efficiency<br />Increasing Cargo revenues that contributes to the 13% of the Airline revenue<br />

14.
Improving Service Delivery<br />Emphasis on Inflight Service<br />Training of cabin crew and increasing the no of instructors from 4 to 20<br />Ensuring continuous on-site monitoring and evaluation of crew members<br />Improvement in Meal Services <br />Significant changes to inflight menus to suit a variety of customers<br />Reducing wastage and overall meal costs<br />Renegotiation of contracts with overseas caterers resulting in significant savings<br />Enhancement to inflight entertainment<br />Duty free sales on new range of 180 products including world’s leading brands and Srilankan items<br />Heart-start machines for medical emergencies<br />

15.
Improving Service Delivery<br />Recruitment of new Chinese passenger assistants for Beijing service<br />SMS alerts on flight service<br />Uplifting the service standards of ground handling services for other airlines<br />Training of new airport staff and sky marshals <br />Innovation and cost control<br />In-house production of specialised vehicles and equipment especially with regard to airport airside activities<br />Modification to air-sickness bags to enable rapid identification of unused bags<br />Closing of airport offices overseas<br />

16.
Enhancing Srilankan Engineering<br />Marketing programmes to increase awareness of SriLankan Engineering’s capabilities as an MRO, in order to attract new customers and enhance revenue<br />Major Contract with Indian Carrier IndiGoue to carry out maintenance checks<br />Training more aircraft engineers for Airblue, and to carry out maintenance checks for the Pakistani carrier<br />Continued emphasis on key areas like fuel efficiency and punctuality<br />Structural modifications to the fleet in-house resulting in cost-savings<br />

17.
Increasing Fuel Efficiency<br />Use of diesel-operated Ground Power Units to power internal systems and air-conditioning on aircraft parked at BIA, instead of using Auxiliary Power Units of the aircraft<br />Reduce fuel burn while landing<br />Flying shorter routes whenever possible.<br />Re-evaluation of the choice of alternate airports<br />Stopping of over-fuelling of aircraft, to reduce weight<br />Focusing on having ‘clean’ aircraft to reduce drag while in flight<br />Tankering more fuel than required from cheaper points<br />

18.
Increasing Productivity<br />Continuing to review company structure for greater effectiveness and productivity<br />Customising development intervention programmes to the requirements of user departments and business demands<br />No-Pay Schemes, to reduce staff costs<br />Continuous improvement of welfare facilities<br />Engaging employee unions in the decision-making process<br />Enhancement of recruitment processes for the future<br />

19.
Technology Requirements<br />Consolidation of Data centers in Colombo and Katunayake<br />Maximizing the utilisation of existing systems to user departments<br />Creating a common customer database to integrate different sub business units which interacts with customer profiles<br />Revamping the Corporate website<br />Increase penetration levels for internet bookings<br />Rich features for customers and content management tools for internal users<br />Introduction of a CRM system<br />In-house developments of new systems for cost saving<br />Minimise IT risks through IT security audits<br />

21.
Singapore Airlines- Strategies Used<br />Fully branded product/service differentiation strategy<br />First to introduce hot meals, free alcoholic and non-alcoholic beverages, personal entertainment systems, and video-on-demand in all cabins. <br />Maintains the youngest fleet of aircraft among all major air carriers<br />Low maintenance or replacement costs<br />New aircrafts are sub-branded further to distinguish from others<br />Invests heavily in R&D, innovation and technology as an integrated part of the business strategy<br />

23.
Emirates Airlines – Strategies Used<br />Operates wide-body aircraft and flies mostly long haul<br />lowers its per-seat-mile costs so it can be competitive on pricing<br />Newer fleets resulting in low maintenance and replacement costs<br />Attracts higher paying customers<br />latest in-flight amenities and entertainment systems<br />Distinctively uses Asian elements to create a premium product that appeals not only in its home markets but also to a Western audience.<br />High-level services provided especially for 1st class section<br />Latest technologies used to enable faster and more efficient handling of functions such as ticketing, baggage and cargo handling<br />

25.
Thai Airways – Strategies Used<br />User-friendly website to book and confirm flight reservations<br />Development of catering service<br />In the process of implementing e-ticketing to save time and reduces the need for check-in personnel <br />Established a Tourism Alliance to promote Thailand tourism and travel industry<br />Increased cooperation at the domestic and <br /> regional levels as well as with other global alliances<br /> to strengthen the airline’s competitive edge and <br /> expand market share<br />