Day two of Pitti Bimbo 89 was filled with even more excitement and brands to discover.

We kicked off our day with the Apartment Fashion Show, hosted at the Sala della Ronda. With the theme of the show being “con la testa fra le nuvole”, translated as “head in the clouds”, the set was magnificently decorated to fit the theme. Filled with colourful hot air balloons and beautiful sky shades, we were in awe over the creative stage design. To celebrate the Apartment’s 10th anniversary since its official launch, five incredibly talented brands graced the catwalk in celebration – Pero, Michaela Buerger, Velveteen, Amelie et Sophie, and Piccola Ludo.

The Poster Child team spent the day chatting exciting brands, learning more about their unique backstories and collection inspiration. We were especially struck by brands such as EcoEthic’s Kidsbury Organics, KidzFIZZ’s Hebe, as well as Mimisol’s finely detailed, sparkling collection.

Then, we were back at the Sala della Ronda for the fourth and final runway show of the season – Kids Moda Portugal. The catwalk showcased six outstanding Portuguese brands – Cherry Papaya, Knot, Laranjinha, Patachou, Phi Clothing, and Play Up. Full of colour, fun patterns, and cool props, these brands dazzled on stage. Especially noteworthy was Cherry Papaya’s brilliantly executed Re(connect) with Nature collection theme, as well as the breathtaking sets of helium balloons carried by Patachou models. The show concluded with a shower of confetti raining down on the runway, as models playfully jumped for joy.

Midway through the busy day, Pirouette One To Watch Award recognized two outstanding brands as the top emerging brands of the season. Banabae, a vintage inspired and sustainable line, was awarded the One To Watch Label recognition, while Yellowpelota was named the One To Watch Collection SS20. After visiting the latter’s gorgeous line at its fair booth, we couldn’t agree more – both awards were well deserved by the brands.

To officially honour the Apartment’s 10th birthday, the exceptionally creative section of Pitti Bimbo hosted a celebratory cocktail party. Complete with a congratulatory toast and scrumptious cake made of lightweight, heavenly ingredients, the birthday party was a big hit.

To end the eventful day, we attended the Pitti Special Click Party, a celebration filled with great music, great entertainment, and great company. Hosted at the stunning Villa Le Corti, guests enjoyed a delicious meal, followed by a synchronized swimming performance and a dance party. Full of fun and excitement, the evening was wrapped up in the most perfect way.