A 30 minute recap
of the day's news about search engines and search
marketing, featuring search expert and analyst Danny Sullivan
summarizing stories and sharing off-the-cuff remarks about
what happened and what may come. Tune-in and keep informed on
the latest from Google, Yahoo, Microsoft Windows Live Search,
AOL, Ask.com and other search engines.

Matt Cutts: My favorite podcast is Danny Sullivan's
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listening, I don’t know how I missed this. It's awesome!

Jason Calacanis: Daily
SearchCast is in my top 10 podcasts right now. I listen to it every
day. Amazing information.

Google
gets in on the new Apple iPhone, just the latest in mobile moves by both Google
and Yahoo. Twenty-five tips on optimizing your blog and don't forget to own your
feed domain! Google Blogoscoped decides to test whether Google can restrict the
use of public domain books it has scanned and offered for download. Plus more.

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SearchCast FAQ. See below for links to more information about stories
discussed.

Virtual Earth
Enhances Aerial, Satellite Imagery
Still somewhat ahead of consumer demand, Microsoft continues to build on its
commitment to rich satellite and aerial imagery (in addition to 3-D) through
its Virtual Earth platform (and Live Local destination). Earlier today
Microsoft announced that it will integrate more than 400,000 square miles of
U.S. aerial imagery into Virtual Earth, under an agreement with satellite
image provider GlobeXplorer....

25 Tips To
Optimize Your Blog For Readers & Search Engines
Everyone and their dog (yes, there are a few dogs out there with their own
blogs) have started up a blog these days, but many people just aren’t taking
the steps needed to optimize their blogs for both readers and search engines.
While blogs can be business related (another blog about mesothelioma anyone?)
they can also be personal where you talk about the great ham sandwich you had
for lunch today or the crappy service you had at that trendy restaurant last
night. But whether your blog is business or personal, you should ensure that
you are optimizing your blog...

Stay Master Of
Your Feed Domain
In Jennifer Slegg's 25 Tips To Optimize Your Blog For Readers & Search Engines
post from yesterday, tip 22 was to use your own domain name. I wanted to dive
a bit deeper into that in terms of having your own domain name for your feeds,
which is incredibly easy and cheap to do via FeedBurner. Moreover, failure to
maintain control of your feeds by not using your own domain is one of the
biggest mistakes I feel many marketers make. I love FeedBurner. I'll say it
again -- I love them. They make it incredibly easy for me to...

Should Google
Pay Off Brand Owners With Cut Of Keyword Sales?
I saw Should Google Give Brand Owners A Cut? from InsideGoogle earlier, about
the idea of Google paying brand owners a share of revenues of those
advertising on their names. Then a reader just emailed me asking what I think
about the idea. OK, I'll bite. In short -- probably not. More on that below,
along with a review of Google's existing policies and how they came to be.
Plus, give me your thoughts by commenting!...

Authorama:
Testing If Google Can Restrict Public Domain Books It Offers For Download
Freeing Google Books from Philipp Lenssen at Google Blogoscoped covers him
trying an interesting experiment. Can Google dictate that public domain books
that it has scanned and distributed on the web really be subject to
restrictions on non-commercial work? First a look at how Google provides these
books. Google says that PDF downloads are available for most out of copyright
books via Google Book Search. Sadly, I find the instructions on finding these
don't match the actual difficulty in doing so. From the instructions:...

Google Blog
Search's People Search Spam Problem
Last month, I wrote Public Spam/Splog Report over on my personal blog, begging
Google to stop the "people search" spam that's been clogging my Google Blog
Search feeds with junk off Google's own Blogger service. Today, I noticed
Steve Rubel writing recently on the same issue. Steve gives you the
screenshots of how the junk shows up on Google Blog Search. My post goes into
depth on the redirection and scraping that's going on. End of story, the junk
needs to step. C'mon, Google -- fix it. FYI, here's today's latest junk out of
my newsreader from just today:...

Search Engine
Land: Top Stories & Stats, Jan. 9, 2007
Earlier I did a review of traffic stats for Search Engine Land in December
2006. Today, I'm looking at what happened on the site yesterday, in terms of
most popular stories. I can't promise to do this every day. But doing a daily
stats review is part of my regular routine, and it helps me keep track of what
drove traffic when I do a monthly review as well. So here's yesterday on
Search Engine Land, looking at our top stories and what made them pop. Google
Named Fortune's Best Place To Work, But Rich Early Employees Checking Out
had...

Free Webinar
This Thursday: Measuring Search Success 2007
I'd like to extend a personal invitation to all search marketers to attend the
second webinar from our sister site Search Marketing Now. The topic is
Measuring Search Success 2007. I'll be presenting the webinar this coming
Thursday, January 11, at 1pm Eastern time. The webinar is free to attend.
You'll find more information and registration info here....

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