. • A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.Marketing Plan
• A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. Marketing plans usually have a life of from one to five years. • Purpose of a Marketing Plan: The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the firm’s marketing objectives.

Singlespaced. Please follow the order suggested in the CM Marketing Plan and in the Marketing Plan Grade Sheet.
. I expect there could be another 10-20 pages of exhibits.Marketing Plan Length & Organization
• The Marketing Plan should be 24-30 paragraphs of text (see the Marketing Plan Grade Sheet). that probably translates to around 10 pages. depending on formatting.

numbering & organizing exhibits – Then write the Executive Summary
. making use of the exhibits – Integrate each section into the final document.Suggestions
• Following the Grade Sheet:
– Break the document up and allocate sections to individuals or small teams – For each section. envision and create 1 or more exhibits – Then write the section.

A good example of this is TATA. Established MNC's can destroy an emerging MNC's local cost advantage & cause them to improve & adjust.Competitive Advantage in Emerging Markets See Global Giants reading
Regardless of being an established or emerging MNC.
. Nokia expanded production facilities and neutralized Ningbo Bird's cost advantage. IBM and Accenture pay more for the talent in India & cause Tata to adjust & raise its costs. In China. the cost advantage is disappearing and the game is changing.
The point is that a "cost leader" strategy is not much of a competitive advantage when it comes to the battle between emerging and established MNC's.