"Every other car I see," said Shane Kendall. "Anywhere you go, you're gonna see people texting and driving. I see it all the time."

Kendall is a heating and air conditioning tech who spends a lot of time on the road.

"It's really something and it seems to be more and more people every day."

Distracted driving continues to get a lot of attention.

"It's certainly a significant issue," said Todd Butler, Ad Council of Rochester.

Now it's getting more significant. The Ad Council says over 40 percent of teens and 60 percent of adults admit to using phones while driving. A new campaign targets businesses.

It's known that distracted driving can be deadly. It can also be costly, in other ways.

"We live in a very litigious society, and the number of suits against companies because their employees were driving while texting is increasing across the country," said Sandy Parker, Rochester Business Alliance.

"We've long advocated for our employees to put the phone down and concentrate on what you're supposed to do, and that's driving at the time," said Ray Issac.

Kendall's boss, Ray Isaac, says for his techs, getting to the job is more dangerous than being on the job.

There's one message in this campaign that differs from many others. If you're on the phone with someone who's driving, hang up.

"It's not been about trying to convince drivers that it's a dangerous thing to do. People know that it's dangerous. Yet the behavior continues," Butler said.

"Mainly it's been being behind somebody at a stop light and they're texting and they don't realize how much time's gone by, and I gotta honk, one, two three times to get them to move," Kendall said.

Stuff like that can be annoying.

"Oh yeah, absolutely. Dangerous too."

Dangerous as in the number one killer of teenagers, and according to studies, three times more likely to cause an accident than drunk driving. That should be reason enough to put the phone down.