Ashes Top 5 Sledges – A Funny Infographic

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I’m starting to really enjoy when BigPondSport.com sends us infographics, because they generally do a good job of providing interesting and unique information about sporting events in a well designed way. Upon first looking at this infographic, I was a little worried that it wouldn’t hold up to the bar they set for themselves because of all of the text, but after looking closely, it’s pretty darn funny.

Here’s a simple tip with infographics: if it can be said in an article with a few stock photos to compliment it, then it’s not worth turning into an infographic. So how is this infographic different? Well it doesn’t inundate the viewer with text. It instead takes small quips and pieces them together in word bubbles, so the information is still easy to digest. That’s the most important aspect of an infographic: it has to be easy to digest. This is easy to digest and funny, so it has a pretty good chance of getting some viral love.

Upon submitting the infographic, BigPondSport.com had the following to say:

A great cricket test match can’t do without some niggling sledges from opposing teams. Australia and England’s verbal slashing from the past will continue in the 2010/11 Ashes Series, and we’ve already witnessed Mitchell Johnson giving his all to the poms.

Check out what some of the Aussie greats had to say and how the English responded.

There are some critiques for this infographic that should be noted. First, it says “Top 5 Sledges” which seem to be broken up by the brown word bubble acting as the intro to a sledge, but if that’s the case, then there are only 4. Now, if you read everything, you see that there are 5, but since it lacks a uniform color code, it isn’t as easy to grasp upon first look and an infographic should be easy to get very quickly. It would have been better for them to number each sledge. Next, the end is unnecessary… they should have either gotten rid of it, or connected it to a conclusion. Most infographics actually show stats and data, which could have still been added to this infographic in some way and the speech bubble section could have been just a piece of the overall puzzle, but instead they are the only piece of the infographic, which makes it a bit sparse in information.

It’s funny, the bits of design here and there are nice, but this infographic doesn’t completely hit the mark.