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About

Thank you for visiting! My name is Shanna Bright and I want to personally welcome you to Private Clubs Online. I created this site especially for you – private club professionals who want to better connect and communicate with your members.

I consult with private clubs to develop strategic communication plans. These plans include social media content, the sharing of stories and photos which work to build healthy member communities online and which also keep members connected to the club, and with each other.

Social media and online platforms have fundamentally changed the way the world communicates. It has changed the way your members communicate. And I want you to be successful in connecting with your members where they live – on Facebook and Twitter, Instagram, Pinterest and LinkedIn. Your members are online everyday. I want to help you take advantage of this opportunity and make sure your club is present and engaging with members in the manner they prefer.

I also want you to reach your department and club goals. That might be to drive F&B revenue, book 3 more weddings this year, fill up the Golf Pro’s calendar, have 50 more Members attend the event in one week, gain five more members this week, or to increase member retention by 2% … whatever your goal may be, it can be achieved with strategic communication.

Private Clubs Online is your best resource for successfully connecting and communicating with your members. Through blogs and videos, tweets and posts, I’ll share with you marketing strategies, updates on the most popular platforms, and the best techniques for effectively reaching your members.

I am excited to launch my online course very soon. The course will provide you with everything you need to know to create and implement a strategic communication and content plan. Make sure you’ve signed up to get VIP access, because only VIPS will receive private emails and content, special offers and my personal invitation to the online course. Click on the button below and provide your email address. As a thank you, you’ll receive 10 Social Media Content Ideas, which you can start using today – it’s free!

Private Clubs Online is a division of Bright Life Media. Both serve to infuse communication with positivity and purpose and empower you to build a meaningful, personable brand which connect and inspire people. As a former private club professional, and someone who consults with private clubs, I wanted to create a dedicated space for you to explore and learn, connect with others and grow professionally. Thank you for visiting often and for sharing this site with your colleagues and friends who work in the private club industry. Please feel welcome to contact me to suggest topics for the blog, or if you’d like me to serve as consultant to or speak at your club, or to let me know which best practices are working for you. Would love to feature your success story here.

Again, thank you for visiting Private Clubs Online. I’m looking forward to connecting with you. Make sure you’ve signed up to get VIP Access, as well as connected on Facebook and Twitter. Click the social icons above. Thanks so much for joining the Private Clubs Online VIP Community. I’ll be in touch soon!

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TESTIMONIALS

Shanna encouraged our Private Events department to pay attention to Pinterest and focus our efforts on this channel. We followed her advice and not but 6 months later, we booked our first Pinterest-referred wedding. We use our Pinterest account before/during bridal appointments. Super effective.

K.K. in CA

The social media seminars (Shanna provided for our members) are such a great opportunity to add value for the members!

M.P. in CA

We have all benefited from Shanna's instruction and advice, and the Members are certainly interacting more with the Club, which is translating into more frequent Club visits and spending.

S.V. in CA

Shanna has been instrumental in better coordinating our communication across our newsletters, e-mails and social channels.

L.A. in CA

"Our club now has a community of more than 2500 engaged members, friends and potential members on Facebook. Shanna's strategies work. "