The black-and-white comedy starring Greta Gerwig has been generating interest since Telluride.

The film, which was written by Baumbach and star Greta Gerwig, began generating interest out of this month's Telluride Film Festival, where it played to strong reviews, and picked up further fans when it played the Toronto International Film Festival.

The black-and-white film follows the exploits of an aspiring dancer, played by Gerwig, in New York City. Mickey Sumner, Adam Driver and Michael Zegen co-star. Baumbach, Lila Yacoub, Scott Rudin and Rodrigo Teixeira produced the picture, with Fernando Loureiro and Lourenço Sant' Anna executive producing for RT Features.

"Our entire team fell in love with Frances Ha in Toronto. It's sharp and funny and it also has an exhilarating energy and love for its characters and for New York City. Greta Gerwig’s performance is a revelation," Jonathan Sehring, president of Sundance Selects/IFC Films, said.

The deal was negotiated by Arianna Bocco, senior vp, acquisitions & productions for Sundance Selects/IFC Films with UTA, which repped the filmmakers and RT.