Mad About March Madness

Mad About March Madness

March Madness is about hardcore hoop playing by collegiate super-athletes, but the real madness of Americaâ€™s favorite tournament is actually in the revenue it generates. Exclusive TV deals, colossal coach salaries and heavy betting have turned the most celebrated tradition in college sports into a numbers game. Here, CouponCabin takes a look at that revenue and how Americans fit into the equation.