"42-year-old CEO Kevin Plank, is copying a page from Knight’s marketing playbook — signing star athletes as pitchmen and plastering its logo" -NYPOST "Kevin Plank is out to build the ‘baddest brand on the planet.’ Bloomberg.

In 2015- U A with $3.1 bill in revenue was 1/10th of Nike’s $30.1 bil while Nike’s $3.9 billion in cash on hand is more than Under Armour’s total revenue — so catching up to the champ will not be easy for Plank....