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SauvBlanc Taste and Tweet Recap

Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period.

Rick Bakas, Social Media Director of St. Supery Winery, organized the event and promoted through his influence on Twitter and Facebook. Rick’s previous event #CaliCabs focused wine lovers on a single grape from California. He has arranged two future events that focus on #WineBlends (April 1) and #Chardonnay (May 6). Save the date for these future events.

The Next Event: #WAMerlot

In celebration of Washington Wine Month, Washington invites you to turn Sideways upside down and celebrate #WAMerlot. Join dozens of Washington Wineries and hundreds of people on March 25. All you need is Washington Merlot (or a Merlot blend) and the Twitter hashtag, #WAMerlot. If you’re looking for Washington Merlot, check out the great deal from Wine Library (shipping to 36 states) – thanks, Gary!

The Sniff:Wholly tropical fruit Batman. This wine instantly transported my nose to Hawaii with Guava, Peach, and Pineapple aroma. I instantly fell in love with the nose and wished it could be bottled as a summer body spray for my wife.

The Sip:Less dynamic on the flavor profile. The guava was mellow on the front and earthy herbs presented themselves on the mid-palate. The finish was lemon/lime tart but washed away nicely after a few seconds.

The Score:At just $15, I score this a 4 (out of 5). This is a great value and is a wine that will impress at parties and provide a fantastic drinking experience in the summer months.

*The wine was provided as an industry sample with the intention to review

Final stats of the night show that nearly 600 tweeters contributed 2700 tweets (according to www.wthashtag.com/sauvblanc). Tweeters represented from Europe, Australia, New Zealand, United States and more. The top tweeters of the night were @cestbeth (with 131 tweets), @mmwine (with 101 tweets) and @SIPthegoodlife (with 64 tweets).

Cool Facts on SauvBlanc

#SauvBlanc was one of the first wines to be distributed with screw cap

Did you know that there are nearly 200,000 acres of #SauvBlanc planted worldwide