Little about "Lilla Margreth"Why did you start your brand? I tried to find ways to reduce the stress in our lives and especially for the sake of the kids. I wanted to replace my own tiresome voice with captivating and inspiring routine cards.

What is your inspiration? My family combined with past experience from working at kindergarten.

What about the name? The name of my brand is Lilla Margreth, which is the name of my dear grandmother: a loving and caring lady that knew how to keep her life well organized.

The idea of Lilla Margreth was born in the everyday life of me and my family. I tried to find ways to reduce the stress in our lives and especially for the sake of the kids. I wanted to replace my own tiresome voice and figured that captivating and inspiring routine cards would be the best answer. It had struck me that pictures of role models carrying out the daily tasks would encourage children to accomplish them in the same way. Consequently, that would also reduce the stress and conflicts in the mornings.

When I realized there were no such thing as pedagogical interior cards on the market I felt the need to fill the gap. I visualized something that were not only going to be of great help for fellow families but also a trendy touch in their homes; and I eventually decided to develop it myself. I told my friend and illustrator Tinna Ahlander about my idea and we later launched the business in December 2016.

My greatest sources of inspiration is my family combined with past experience from working at kindergarten. I am a caring person that always try to seek answers and solutions that would benefit families and especially their kids. My experience from working with children in early ages is a helpful source and I can always rely on my earned wisdom and understanding from those years when it comes to developing Lilla Margreth to the very best it can possibly become.

This item is part or the campaign "Independent Brands United", Read more about the IBU campaign on the blog.