We are building something new and exceptional with a group of like-minded innovators.See what amazing things are about to happen now that 11 remarkable agencies around the world are united. Read more >

Man, it was great to be at BloggerCon this weekend. What, you didn't know that I was attending BloggerCon in San Francisco?

It depends on how you define "attend." Granted, I was not in San Francisco at the physical location, but I was floating around Second Life and decided to visit one of my favorite Avatars, Koz Farina (that's his SL name - mine is Mitch Till). In RL (or Real Life), Koz is the CTO for Podcast.com and is based in England. In SL, he owns some pretty impressive property and he does a ton of experimenting with what you can (and can't) do in Second Life.

One thing that Koz can do, is grab live feeds of Podcasts and broadcast them across his property in real-time through his jukebox. I'm not sure how he does it (Koz, feel free to comment below), but he managed to grab the live feed from BloggerCon and was broadcasting it in Second Life. I grabbed a seat, along with a handful of other Avatars, and listened. It was especially cool for two additional reasons:

1. Koz also has a large screen that he programmed to grab pictures from Flickr based on tags. While the audio was playing, you could see all of these stills from BloggerCon. Damn cool stuff.

2. The group of Avatars hanging out and listening were diverse and knowledgeable. As the discussions were unfolding at BloggerCon, us Second Life folks were able to hold our own conversations. Awesome.

I think we're not even able to wrap our heads around how fascinating Second Life is and what the opportunity/potential is (and will be). One early prediction: environments like Second Life will become their own unique channel in the digital (or new) marketing mix.