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REP versus DIRECT

The Manufacturers’ Representatives model of business offers manufacturers an efficient and cost-effective way to sell their products. We are independent salespeople who work on commission; i.e., the manufacturer pays us a percentage of what we sell. Contrast this with direct selling in which the manufacturer must carry sales employees' full costs, labor, benefits and expenses regardless of sales level.

Our "value-added" benefit is our knowledge of our regional market and the buyers in this market. We call on them regularly and have built up credibility with them over time.

Below are interesting articles discussing the benefits of using Manufacturers’ Representatives: