One of the most intriguing aspects of fashion is its ability to transport people, whether it is to another era or another mindset. What we put on each morning can define how we feel about ourselves that day and how we want to interact with the world. Fashion allows us to mold ourselves, put on a costume, and live a fantasy. This blog is primarily about using styles and trends of the past to transport ourselves today.

Tuesday, June 28, 2011

Pomps, Curls, and Waves: Intricate Hairstyles of the 1940's

Women's style in the 1940's is directly related to World War 2.
While the hairstyles look glamorous and intricate to the modern eye, they were considered practical and part of the war effort. Many women worked in factories or as part of the armed forces and had to look attractive while not having high maintenance hair that risked getting caught in machinery or fell in their face at work.

A woman's hair represented her creativity and offered an opportunity to differentiate herself amongst other women.

This article taken from "Modern Beauty Shop," April 1941
shows a diagram of pin curls on a woman's head. The direction of the curl affects the outcome of the wave. Pictured to the left is the end result after brushing out the curls into waves and teasing for volume.

Most women's hair was cut short so it was easier to manage. Women needed a versatile hairdo that could be styled with either pin curls or a perm and did not require many visits to the beauty salon. Most women shampooed their hair about every other week, due to shampoo rationing. Even despite the lack of soaps, it was not usual for women to wash their hair daily as many women do today.

Hairstyles were also designed to balance a woman's face. For example if her "nose was too long" or "jaw too square" styles added volume in the right places to balance the face.

The following images below are taken from a 1940's beauty magazine. I love how each style has a name.

Shorter hair that was cropped close to the face was considered a more "mature" look

This look is slightly more youthful

An evening look that requires a satin ribbon to complete the style

I love the asymmetrical looks...I think they are very architectural and modern despite being vintage.

While the woman of 2011 lives a very different life than the women of the 40's, we can emulate their intricate styles using modern technology, reintroducing a sophisticated elegance that is unique to every woman. Each hairstyle becomes a work of art, the hair as its medium.

Book Recommendation:
"Vintage Hairstyling: Retro Styles with Modern Techniques" by Lauren Rennells
(For those who'd like to try recreating the styles.)