Specialist Marketing & Merchandising Associate

Job Locations
US-NY-Melville

Job ID

8045

Experience (Years)

1

Category

Marketing

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

The Associate Specialist, Marketing & Merchandising, with a focus on email marketing for the Digital Marketing Services Division.

#LI-KM1 #CUSA

Responsibilities

- Support internal stakeholders of multiple product teams and business units on their email strategies by effectively communicating with audiences to build loyalty and lifetime value.- Manage email calendar, monitor and maintain small office/home office and B2C one-off, trigger and drip campaigns from creation to deployment. Facilitate monthly reports and ad-hoc requests of campaign metrics/performance for product marketing and business planning teams.- Identify key areas to optimize campaigns through best marketing practices, statistical analysis and A/B testing. Unify marketing efforts with e-commerce and social media team to increase effectiveness of projects and marketing initiatives.- Maintain online product registration forms and survey updates.- Assist in the creation, maintenance and reporting of data and lead generation forms from 'contact us' sections of website and trade show initiatives to internal employee questionnaires.- Resolve CRM and database issues by completing urgent requests and escalating platform issues as necessary between IT services and Business Units.- Review and strategize more effective ways to interact with our customers and potential customers incorporating new and updated communication paths such as a Welcome email, Thank You email, Registration email and updates to our email preference center as needed.