Amazon Pits the Kindle Fire HD vs iPad in Latest TV Ad [VIDEO]

Looks like Amazon continues to target Apple’s iPad. Last fall, Amazon launched a campaign to pit the 7-inch Kindle Fire HD against the iPad mini. Now, the following commercial which aired during the Super Bowl has the larger 8.9-inch Kindle Fire HD against the iPad. The video goes over the display quality and screen size, then ends with a side by side price comparison, with the iPad starting at $499 and the Kindle Fire HD at $299.