This food receives a 1 star rating simply because there is nothing lower.

The primary ingredients in the food are grains (it should be meat!). Corn is a problematic grain that is difficult for dogs to digest and thought to be the cause of a great many allergy and yeast infection problems. We prefer not to see this used in dog food.

The next ingredient is by-products. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of chicken by-product meal is “a meal consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice.”

Meat and bone meal is a low quality meat product for which it is impossible to determine the source.

Corn appears a second time as corn gluten meal. The AAFCO definition of corn gluten meal is “the dried residue from corn after the removal of the larger part of the starch and germ, and the separation of the bran by the process employed in the wet milling manufacture of corn starch or syrup, or by enzymatic treatment of the endosperm”. In plain English, that which remains after all the nutritious bits have been removed.

Animal fat is a further low quality ingredient and is impossible to determine the source. Unidentified ingredients are usually very low quality. AAFCO define this as "obtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

This food uses chemical preservatives (BHA, BHT) which is believed to be carcinogenic, and is banned from use in human food. It also uses artificial colourants.

The 11th ingredient is fragments of wheat. The use of wheat is a significant negative: wheat is believed to be the number one cause of allergy problems in dog food. This is another ingredient we prefer not to see used at all in dog food.