HP has appointed a new executive to lead the development of its webOS software which it acquired from Palm, and to push and broaden the software usage. On top of that, the company also aims to pioneer Ultrabook-concept notebook PCs before the rest of its competitors.

According to reports, HP has appointed Palm’s former CEO Jon Rubinstein to take charge of product development and innovation for the Personal Systems Group, which consists of PCs, tablets and smartphones, and senior vice president Stephen DeWitt who will be responsible for developing and promoting the webOS software. HP has started shipping their long-awaited TouchPad tablet devices in the U.S. last week and the company is counting on producing new products based on the recently acquired webOS operating system from Palm to stand out from the competition. The company is also looking to attract developers to program applications for the webOS platform and to expand on its use.

On top of that, HP is also looking to be the pioneer to launch Intel's Ultrabook-concept notebook PCs, and ahead of ASUS UX21 Ultrabook that is scheduled to launch in September. The company is also expected to launch Ultrabooks based on Intel Ultra-thin Core i7-2677M (1.8GHz) and i7-2637M (1.7GHz) dual-core processors. The ASUS UX21 Ultrabooks are expected to be available in 11.6- and 13-inch displays.