FCB Brasil and Sagatiba Combat Drunk Driving

Sagatiba cachaça, the Brazilian Spirit Company, and FCB Brasil teamed up to create “Stupid Saga,” a campaign that draws attention to the recurring problem of drinking and driving, and how “stupid” that combination can be.

For the campaign, FCB Brasil created curious installations—an upside-down urinal, a faucet without a sink and stairs that lead nowhere—that were installed in bars around São Paulo. Each piece contained the message: “This is a stupid object. But drinking and driving is even more stupid.”