Unblockable is tackling a new area for blockchain technology — sports fandom, specifically collectibles and fantasy sports.

CEO Jeb Terry (a former Fox Sports executive, and before that a former offensive lineman for the Tampa Bay Buccaneers) said the goal is to connect pro sports and pro athletes with the technology, and to “create new means of access and really empower the fans to celebrate their fandom, to show off who they’re fans of and create new relationships.”