Abercrombie & Fitch Protest

An Abercrombie & Fitch Protest Like You've Never Seen

We all love to hate on Abercrombie & Fitch. The brand is synonymous with douchebags, which probably stems from its CEO, Mike Jeffries, aka King Douche, who's been open about its egregious company policies — like only hiring attractive people and refusing to sell anything over a size large to women.

But most of our hate is limited to water cooler conversation. Except for Greg Karber, who recently launched a protest called #FitchTheHomeless. To stick it to King Douche, Karber is on the hunt for A&F gear (as you'll see in the video) to donate to the homeless, because, hey, what's more cringe-inducing than having homeless people wear your brand, Jeffries — right?

Well, while Karber's approach is entertaining, it's also controversial. If he really wanted to give the brand the finger, shouldn't he be getting us to boycott the brand instead of insulting the homeless in the process?