The Vino 100 Wine Barometerô enables anyone, from wine novice to wine expert, to confidently select a wine that they will enjoy. Each wine is rated on two scales of taste. One scale rates the wine from fruity to dry and the other scale is a rating from light to full body. Using these ratings, you can select wines that fit your taste and food pairings, and not try to guess or use some rating system that does not hold meaning to you, the drinker. Each one of our wines is displayed with a Wine Barometer similar to the one above. - Click for more information.

A Better AlternativeVino 100 did not invent wine, but we certainly created a better way to buy it! Let's face it, shopping for wine has its frustrations. All too often you are confronted with a sea of labels, a lack of information and a whole lot of attitude. The only way to find something you like is through trial and error - an expensive (and not very palatable) proposition.

Vino 100 stores are creating a sensation in the booming retail wine market. The New York Times described our new approach as "turning a purchase requiring special knowledge into something for everyman, everywhere." Öa user-friendly wine store.

Vino 100 offers consumers a new way to buy wine... simply... based on flavor and body. Every wine in our store has a Wine Barometerô, a tag indicating its flavor (fruity to dry) and body (light to full). And since the entire store is laid out according to this system, you can easily find exceptional wines that suit your personal tastes, not to mention budget. We invite you to explore the world of wine with your own Vino 100 tour guide.

Vino 100 ApproachOur Vino 100 approach immediately creates a dialogue between the store and customer, which quite often develops into an ongoing relationship. Customers become friends who show their appreciation by bringing their friends to enjoy the wine experience.