Have you heard the one about Beyonce´and Jay-Z being shot down in their quest to trademark the name Blue Ivy? While it’s true the power couple lost one battle, the case is far from over.

Although sites such as Rolling Stone have reported Beyonce´and Jay-Z have “lost their bid to trademark” their daughter’s name for future business use (reportedly a line of baby-related products, including strollers, diaper bags, and baby cosmetics), others report they’ve really only lost the right to the name relating to one specific type of business venture.

It turns out entrepreneur Veronica Alexandra called dibs on ‘Blue Ivy’ in 2009 for her wedding planning business, filing a petition to trademark the name two years before little Ms. Carter even arrived on the planet.

“I knew this was going to be a bittersweet roller coaster,” the wedding planner said of the battle over ‘Blue Ivy.’ “There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them…. Money doesn’t buy everything.”

However, the indisputably wealthy parents haven’t lost all around. Though they don’t own rights to the name ‘Blue Ivy’ in the wedding and event planning realm, their bid for the name in other ventures is still very much alive.

“I think the main reason Beyonce´ and Jay-Z applied for trademark protection in Blue Ivy was to discourage others from using the name in connection with new products or businesses, and that seems to have worked, at least so far,” Greenberg Glusker attorney Aaron Moss is quoted as explaining to PopularCritic.

It seems to me there is a divide between those who think the first-time parents are arrogant in trying to own the rights to ‘Blue Ivy,’ and those who see the music industry veterans making a very smart, calculated move meant to prevent others from capitalizing on their little girl’s famous name.

What do you think of Beyonce´and Jay-Z’s quest to trademark their daughter’s name?

They are not being arrogant they’re obviously smart enough to know other people are going to try to use Blue Ivys name for their own gain.

Marilyn

But if the name existed before they even thought about naming their first hatchling, then who’s trying to gain off of whom?

Guyasmoma

this couple disgusts me. get over yourselves already, we have.

Danny’s Momma

For heaven’s sake no one wants to steal that stupid name.

blue

It still sounds like weed to me. “Hey, dude, you gotta try this, it’s called Blue Ivy…”

Dana

There were people trying to make products using their daughters government name Blue Ivy Carter and they wanted to stop them from making money off her.

Teice

Trademarking a name makes it frustrating for anyone who already has that name or has a child with the same first name. My sister has a daughter named Adele and can’t get her daughters name monogramed on a present because the singer has the name trademarked. Things that we do can have unintended consequences on other people.

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