Thursday, 9 November 2006

"Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.

...

It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load." Akamai study as reported on the BBC.

It's a study of online shopping habits, but I wonder if the same holds for cultural sector sites. I guess that says something either about my knowledge of existing audience evaluation or the paucity of existing information.