The FREE new Tamagotchi L.i.f.e. Angel app, a technologically updated version of the original digital handheld game series, will launch on Wednesday, Feb. 26th in the U.S. and Canada for both iOS and Android devices.

The Tamagotchi L.i.f.e. Angel App is an authentic recreation of the original Angelgotchi, allowing users to care for their newfound pets in the same fashion as the popular toy. Player interaction will affect each angel's development, impacting its growth and personality, capturing the imagination of fans just like the iconic ’90s toy has.

For the original user base, now in the Female 18-29 demo, Tamagotchi L.i.f.e. celebrates the legacy of the brand's loveable characters, distinctive imagery and nurturing core in a fashion-forward line of apparel and lifestyle products.

TOKYO & LOS ANGELES--(BUSINESS WIRE)--Following the 3,000,000th download of their first app, Bandai
Co., Ltd. and Sync Beatz Entertainment today announced the upcoming
release of its FREE new Tamagotchi L.i.f.e. Angel app, which
recreates the original Tamagotchi Angel digital handheld game series,
for iOS and Android devices in the U.S. and Canada.

Based on one of the most popular Tamagotchi series after the original
release of 1996/Japan and 1997/U.S., the iOS version of the Angel app
will be launched on Wednesday, February 26th,
with the Android version expected to also become available that day.

The Tamagotchi L.i.f.e. Angel app will feature changeable play modes,
allowing players to care for their Angels in the classic eggshell TOY
mode or full screen in APP mode. The free app offers a multitude of
Angel characters and new color environments; updated Life, Happiness,
Hunger and Effort meters; a new technical feature which enables the
screen to be tapped to scare away flying bats; 22 new in-app wallpapers
and eight wallpapers for use on the player’s device; 12 shell choices;
an image gallery and fun mini-games. Additionally, the Tamagotchi
L.i.f.e. Angel app enables users to post photos of the Tamagotchis
they’re raising on Facebook.

New music is another unique feature of the Tamagotchi L.i.f.e. Angel
app. For the first time ever, the legendary Joan Jett is allowing “Any
Weather,” the lead single from Joan Jett and The Blackhearts’
long-awaited and highly praised new album, Unvarnished, to be
included in a game-based app. The multi-platinum recording artists’
single, “Any Weather,” co-written and performed with Dave Grohl, has
been integrated into the new Angel mini-game for Tamagotchi fans to
enjoy. Unlike the original, this 2014 instrumental version introduces
music throughout the Angel-raising experience.

The new app follows the successful 2013 launch of the Tamagotchi
L.i.f.e. app, an authentic recreation of the classic Tamagotchi game
with a contemporary spin, which has generated 3,000,000 downloads. It’s
the latest entry in the Tamagotchi L.i.f.e. brand, a line of lifestyle
products that embodies the spirit and attributes of that original
experience and targets its original Tamagotchi user base, who, today,
are active young adults.

“We are so delighted to bring back in app form one of the most popular
Tamagotchi series, the Tamagotchi Angel, to capture the imagination of
young fans across America, just as the original did back in 1997,” said
Naomi Tobita, Chief Tamagotchi Officer at Bandai Co., Ltd. “The apps,
licensed Tamagotchi L.i.f.e. apparel now available from Mighty Fine and
coming this fall from Evy of California, and the new Tamagotchi Friends
toy line coming to North America later this year, are the latest
examples of the rapid growth of the Tamagotchi brand.”

Following the launch of its Website (www.tamagotchifriends.com)
this past November 23rd (the 17th anniversary of
the original Tamagotchi), the new Tamagotchi Friends toy line will make
its U.S. debut in the Bandai America showroom at the 111th annual
American International Toy Fair® in New York City next week (February 16th
– 19th).

With its focus on “Dreams and Creation,” Tokyo-based Bandai Co., Ltd.,
one of the world’s largest toy companies, manufactures engaging toys
that captivate the imagination and provide endless fun and entertainment
through some of the most popular brands in children’s toys and
interactive entertainment today. Bandai Co., Ltd. is part of BANDAI
NAMCO Group, whose global interests encompass three strategic business
units: Toys and Hobby, Content and Amusement Facility. The product
lineup of the Toys and Hobby unit, which is led by Bandai Co., Ltd.,
includes toys, candy toys, cards, vending machine capsule products
(Gashapon), plastic models, Apparel, lifestyle goods and other products.
The company’s mid-term strategy focuses on “Globalization” through the
nucleus of its business – the Character Merchandising business model.

About Sync Beatz Entertainment

Representing such respected consumer product organizations as Bandai
Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi-Bara-San”), Sync Beatz
Entertainment is a full service marketing organization that creates
strategic growth for IP owners by employing traditional and digital
media along with consumer product expertise to introduce branded
products to the United States marketplace.

About Tamagotchi L.i.f.e.

The Tamagotchi L.i.f.e. brand is a lifestyle brand that puts a
contemporary take on the original, beloved Tamagotchi brand that was
established in 1997. Originally launched in early November 2012, with
the establishment of a Website and fan pages, the brand expanded with
the establishment of the philanthropic, “Hometown Heroes” program in
January 2013, followed by the launch of the Tamagotchi L.i.f.e. app in
early 2013. In the Fall of 2013, Tamagotchi L.i.f.e. announced apparel
licensing agreements with Evy of California, Inc. and Mighty Fine, Inc.
to produce brand inspired apparel for Juniors, with initial product
already at retail.