Five Emerging Artists. Five Acoustic Sets.

A unique convergence of original music, independent films, and new technologies, South by Southwest is the premier destination for discovery. And now we’re bringing a slice of that discovery to you.

Watch live acoustic performances from Blue October, Teddy Thompson & Kelly Jones, Ruby the Rabbitfoot, Freedom Fry, and Shaprece at SXSW 2016, presented by honor 5X and Prime Music. The honor 5X comes preloaded with the Amazon Music with Prime Music app, so you can listen ad-free to over a million songs, thousands of stations, and curated playlists. Plus, upload your entire music library to the cloud, then play it directly from the 5X.

The South by Southwest® (SXSW®) Conferences & Festivals is one of the hottest tickets, offering a convergence of original music, independent films, and emerging technologies. Marketed as the “premier destination for discovery,” SXSW attracts creatives from around the world.