In the present-day many software were out in the Internet and been market to people who they think will be extremely be in need for their software. Of course we’re after in doing things as much as possible in the most fastest and easy way. It also saves time and money especially if you are in a marketing business field, knowing that nowadays, competition around online marketing business is highly increasing.

Most marketing business uses email marketing software in their business. Not only that, there also many mailing list software’s that were out in the Internet for marketing use. Some of these software’s are free and some were not. Each of this mailing software has its own functionality and features which sure meets every customer’s needs.

We can’t deny, that email newsletter is the most in demand these days in promoting business. Costumers could simply be touched by marketers easily. In line with these, we can use a list of email newsletter software that could give us excellent and better email newsletters for our business.

These kinds of software are really very useful for your business. And to be honest and frank, your business might not be able to survive with all the competition going on around you. We always aim for excellence whenever we set our minds to do. And when starting a business, you don’t just worry about promoting it; you have to worry about many other things like how to deal with clients and how to improve your services or products.

For us, why marketing software’s were really helpful? Let’s see, software’s like this are capable of delivering bulk email to your clients, sending newsletters and advertising your business is its first priority. It normally shows message histories and statistics campaign. It’s also capable of sending/receiving emails, reporting and importing just like an ordinary email have.

What are some of its advantages? First, it expedites the way of direct marketing by delivering a customize email messages to customers/clients. Second, it has a scheduler which automatically sends your email at your setup time. Third, since email is free, frequency is free; it keeps a business/organization to keep in touch with their customers for free, which is preferable to businesses who undertake cost reduction. And lastly, it has an accessible tool which can provide you reports for tracking delivery in all transactions made.

On top of all this, you have to make your email newsletters and messages as attractive as possible. Some mailing software’s include the ability to add certain templates for making mails which you can use if it’s suitable to your tastes. Sending out creative and effective email newsletter can help boost up your company’s or business’ profile to other potential clients.

Email marketing software’s main purpose is to help marketing business/organization achieves its goals in promoting or marketing it services to clients/customers. It also aims to give you full resources that you can use in managing your online marketing business in the future.

Email marketing campaigns are no doubt a very good way of getting in touch with potential and existing customers. However, they only work as intended if they are personalized. You’ll be surprised to know that this does not necessarily involve a lot of work; you can use the right email marketing software to get the job done perfectly and with the least amount of fuss.

The marvel of email marketing software is that you can use it not just to send out your newsletters and offers but you can also track their effectiveness. The right software will have the following features:

– Many attractive templates: The newsletters that you send out ought to have a professional look about them or else the people who read them will not be impressed. If you are offered a selection of more than 100 templates then you will easily be able to send out impressive looking letters every time.

– Easy customization: The templates ought to have plenty of custom fields so that you can enter plenty of unique data as required. Your customers will respond better to email campaigns if the letters are addressed directly to them.

– Integration with social media: It is a major mistake to leave out social media in your marketing plan because this is where you will be able to interact best with your customers.

– Database management: You’ll need to send mailers to certain segments of your customers from time to time. Your software should enable you to divide your list into different data segments so that you can mail them separately.

– Automated campaigns: You ought to be able to set up your letters to go automatically based upon your needs. For
instance, certain messages could be sent out on specific days of the week. You can also have emails sent out on customer’s birthdays or wedding anniversaries.

– Easy to use: This is a given since you wont necessarily have a lot of experience creating newsletters or even the time to figure out how to make them. The software ought to take over the entire responsibility.

You’ll find that the right technology makes your job as a marketer very easy. In fact you can also invest in live chat software in addition to bulk email marketing software. You’ll be able to respond to your clients’ needs very easily by using live chat software. Interestingly, you’ll also find out that the software doesn’t even cost all that much.

As you begin your search for new free internet marketing software and free keyword generator programs there are certain things that you must do to maximize your efforts. Remember that time is your most valuable commodity as an internet marketer and simply put we as marketers do not have time to waste looking at, reading about and testing new software programs that offer the following;

1.) Trial Use

2.) Limited Use

3.) Timed Use

4.) Demo Only

5.) Light Version

I’m sure that from time to time you will find a truly wonderful program that defies all of the odds, but let’s look at this from a practical point of view here. How much time was spent getting to the point where you found that software program? Was it really worth all the hassles? More often than not I’m sure that you’ll agree that it would be better if you could simply find a website that reviewed these so called “free internet marketing software programs” and “free keyword generators”. And of course finding such a site that also offered a blog or forum for viewer comments would be even better.

To prove this let’s do a brief study on free internet marketing software and high quality free keyword generators. For the sake of argument let’s run a search on Google for a “free keyword generator”.

Case Study #1:

Free Keyword List Generator by Stomper Net – My first thoughts were WOW another GREAT free or low cost promotional tool being offered by Stomper Net! Then I realized that I had to sign up for their email list AGAIN and register to use the tool. Once I’d jumped through these initial proverbial hoops I was shocked to find that I’d overlooked the fact that this software uses Word Tracker Keywords.

This means that my software would need to be upgraded to unlock it’s full potential, which of course would cost money. Worse than that I might need to sign up for the Word Tracker Keywords program and that means I could possibly end up paying for a monthly or annual subscription to their service.

* Before I offend anyone I do realize that Stomper Net and the Word Tracker Keyword program are both well respected staples in the internet marketing niche. However, in this case it is my goal to help people find completely FREE full version internet marketing software and keyword generator software that they can use to promote their products, services and affiliate programs with.

Case Study #2:

Good Keywords – At first site their website looks very well organized and professional. They offer free full version keyword research tools and keyword generator software that looks like it will do exactly what we’ve all be looking for. At one time this may have been a state of the art program back when Yahoo’s Overture worked reliably on a consistent basis.

The problem with this free internet marketing software group is that it is completely reliant on a program that is so over used that the mere traffic to the Yahoo Overture website alone bogs down their system so badly that you’re lucky if you can even get their website pages to load from one visit to the next.

* Also sadly in this internet marketer’s humble opinion the results that are pulled with the free Yahoo Overture tool has proven to be unreliable and unstable at best. Again, I don’t mean to offend anyone and I’m sure that at one time this was a GREAT program, but there are newer and better things.

Case Study #3:

Global Promoter – The first thing I noticed on their website was this;

“Please be patient. This may take up to 2 minutes because it compiles the results of 6 major search engines. Sometimes no results are returned even though there are queries performed on the keywords you typed in during the given month. If this occurs, just hit submit again until the correct results are returned.”

In theory this looks GREAT if they’re really using this free internet marketing software program, or in this case, free keyword generator software, to search on SIX major search engines! However, what I found next really bothered me.
“No Searches Done in March 2008 on the Overture network of search engines for your keyword.”

This only left me thinking that there I was again using a program that was completely reliant on Yahoo’s Overture, which again in my humble opinion was outdated, unreliable and inconsistent.

Case Study #4:

Google AdWords Free Keyword Generator Tool – With this free internet marketing software program I thought that I’d finally struck oil. After all no website is more revered, searched and used online for things of this nature than the mighty Google themselves! With that in mind I typed in my favorite set of keyword search terms;

“free internet marketing software”

Unfortunately the results that were returned consisted of 3 targeted keyword phrases and 11 other keyword phrases that had NOTHING to do with any form of internet marketing software.

Case Study #5:

Traffic Zap’s Free Keyword Generator – Let me cut this one short by telling you that when I tried to use it the first thing I got was a POP UP with something that looked mildly semi-pornographic. It then appeared to be processing for some time only to return an error message that once again leads back to problems that we’ve already discussed regarding the long list of free internet marketing software programs that rely on Yahoo’s Overture.

At this point we’ve researched ALL of the top 5 unique listings on Google for “free keyword generator” and we have yet to find a truly reliable free internet marketing software program that we can use to promote our products, services or affiliate marketing programs…..other than ones that we would most likely have to PAY to upgrade, such as the program by Stomper Net mentioned above.

Final Case Study:

Free Keyword Generator by IM Software 4 Free – This program checks for a list of popular keywords by searching on Google, Yahoo and MSN combined to come up with a more complete starting point for internet marketers to use. It also runs a search on these 3 major search engines to find out how many competitor posts show up for each of the chosen keywords.

While no free internet marketing software or free keyword generator is going to be perfect this tool is truly a GREAT program to use and best of all it’s completely FREE to download and use. There is no trial use, limited use, timed use, demo or light version that leads to a paid upgrade or leaves you out hanging in the wind to PAY if you want to use the software after a specific time frame.