Award-winning Bristol based design agency, Design Activity has just launched a highly visual new website with digital partner Chaptr Studio. It reflects three specialist design services that have been refined over 24 years to meet the needs of FMCG brands within the changing landscape of retail. DA believes that it all starts with the pack. But in today’s multi-channel shopping environment they also think beyond the pack to provide better engagement with their designs, so they have developed a special service called Visual Theatre (VT), or what they fondly call ‘Assets of Wonder’. By creating enhanced visual assets that inspire consumers to build their shopping baskets, VT can help brands to elevate and integrate their physical pack with an online experience to captivate them longer-term.www.designactivity.co.uk/thoughts

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