Category: Marketing

Opera Software is polishing its mobile web browser strategy. While they are making deals with mobile phone manufacturers such as Nokia, HTC, Samsung and Sony Erickson to place their mobile web browser into various handsets, recently they started to skip them and partnership directly with the operators.

As a result, Opera will be announcing deals with US mobile operators at the CTIA Wireless in early April. While they refuse to tell with whom those deals will be made, Opera Software usually works with big operators only. And in the US, those are: AT&T, Verizon Wireless, Spring Nextel and T-Mobile (European T-Mobile is already in the partnership with Opera).

If everything goes as planned, Opera will strengthen their positions in the US market as well as increase their revenues.

Since the launch of Chrome, relations between Mozilla and Google were affected. And although contract between them expires on 2011, Michael Baker, the CEO of Mozilla considered the possibility of search contract end. As they are not completely sure about Google’s plans to renew it. As the result, they are started to look for alternatives.

Many analysts consider it as a good movement because during Chrome growth, Mozilla will depend on Google Inc. more than Google does on Firefox. Selling default search engine spot in Firefox would be both, beneficial and not. Search giants such as Yahoo or Live would pay much more than Google do. However, how many of Firefox users would actually use a new search provider?

Just noticed this one. I wonder if it’s really worth to promote a not fully working product (beta), once you click on a link, it opens new page where you can download it (says nothing about a “beta” status).

Mozilla team launched a new contest for everyone who is interested in helping increase Firefox retention rate which is 25% so far (number of people who’ve downloaded Firefox and continue using it).

The contest will roll out in two phases. For the first one, due on October 24, participants must provide a 2-page executive summary of their project that should stay within a $10,000 budget. Mozilla will choose which proposals advance to the next phase, and participants will have until December 5 to submit detailed descriptions that will be presented to the community for final voting. Continue Reading