Supreme Court Denies 1-800 Contacts Cert Petition

Today the US Supreme Court denied 1-800 Contacts’ petition for certiorari of the second circuit opinion in 1-800 Contacts v. WhenU. I’m not surprised by the denial, but the bigger question is–now what for 1-800 Contacts’ campaign against WhenU? Will they drop the obsession? Or will they just move the battle front to Utah and Alaska and bring suit under those states’ anti-adware laws?