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Tuesday, February 25, 2014

NASCAR Signs 10-Year Extension For Mexico Series

For the past decade, NASCAR and OCESA have established the NASCAR Mexico
Toyota Series as the national championship for racing in that country.

Today, NASCAR and CIE, the leading live entertainment company in Latin
America and third-largest live entertainment promoter in gthe world, signed a
10-year landmark agreement for the Mexico-based Toyota Series to continue to
operate under the NASCAR banner through the 2023 season.

“This historic announcement represents the next step in the growth of the
sport and the international impact NASCAR is making,” said Steve O’Donnell,
NASCAR executive vice president of racing operations. “The NASCAR Mexico Toyota
Series continues to be a bridge that makes NASCAR more relevant to the Hispanic
community in the U.S. Along with the NASCAR Canadian Tire Series and the NASCAR
Whelen Euro Series, the NASCAR Mexico Toyota Series gives our sport a strong
and unified presence across North America and Europe."

The NASCAR Mexico Toyota Series is the premier auto racing series in
Mexico. It traditionally runs a 15-race schedule, and for the second year
in a row will kick off the season at Phoenix International Raceway. In another
significant moment, Deportes Telemundo will air NASCAR Mexico Toyota Series’
Toyota 120 live on mun2, a first for NASCAR and the Mexico-based series.

“This extension symbolizes the strength of our relationship with NASCAR,”
said Federico Alaman, managing director of the NASCAR Mexico Toyota Series.
“I’m very proud of how far the series has come since its inception and
continuing to operate under the NASCAR banner for many years to come will
reinforce the high level of competition and excitement the NASCAR Mexico Toyota
Series brings to every event.”

The 2014 season will mark the 11th overall for the NASCAR Mexico Toyota
Series, which has been a NASCAR-sanctioned series since 2007. The inaugural
year featured just one oval, while recent years have featured either one or two
road courses. This is emblematic of the shift the series has undergone under
the NASCAR banner. Official sponsors have grown from 19 in 2007 to 37 last
year, while the series averaged 34 cars a race.