Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology...

Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang...

A little more orange oil means a lot less petroleum, according to Yokohama Tire Corporation, which introduced its upgraded environmentally-sensitive ADVAN ® ENV-R2™ racing tire at a press conference today in Sebring, Florida...

Yokohama Tire Corporation’s new AVID® ENVigor™ – “the most complete performance tire ever created” – launches today at tire dealers across the U.S. The ENVigor is available in 69 sizes for a huge array of vehicle applications, making it one of the largest tire launches in Yokohama’s history...

It’s a “three-peat” for Yokohama Tire Corporation. As part of its 2010 marketing program, the Fullerton, California-based tire maker is sponsoring two of the National Basketball Association’s (NBA) top teams – the Boston Celtics and San Antonio Spurs – for the third consecutive year, announced Shawn...

Yokohama Tire Corporation’s all-new AVID® ENVigor™ – the first tire to combine high-performance, superior comfort, eco sensibilities and long treadlife – will hit the market March 1 in 69 sizes for a wide variety of vehicle applications, making it one of the largest tire launches in Yokohama’s histo...

YTC has widened the size range of its popular all-season touring tire, the AVID TRZ® (Three Ride Zones), to include 10 new H-rated sizes. These new tires improve upon the TRZ line’s considerable range of fitments to now include more European, Asian and domestic vehicles that require an H-speed ratin...

In 2009, Yokohama Tire Corporation had many major motorsports successes, including repeat championships in off-road racing’s SCORE and SNORE series, and a season-long, strong run in ALMS. However, Yokohama’s most newsworthy motorsports accomplishment was to shatter the eco-racing barrier by introduc...