A&E has released a new TV spot for "Bates Motel" called "Becoming Psycho." The commercial uses technology involving 100 cameras and covers 360 degrees and features stars Vera Farmiga and Freddie Highmore. Pretty cool stuff!

From executive producers Carlton Cuse (“Lost,” “The Returned”) and Kerry Ehrin (“Friday Night Lights,” “Parenthood”) “Bates Motel” serves as a contemporary prequel to the genre-defining film Psycho and provides viewers with an intimate portrayal of how Norman Bates unravels through his teenage years.

Bates Motel,” returns for a gripping third season filled with family strife, murder and mystery lead by Vera Farmiga (Norma) and Freddie Highmore (Norman). This season focuses on the evolution of the Bates family and dives head first into Norman’s waning ability to stay in denial about what’s happening to him and the lengths he will go to gain control of his fragile psyche. The dramatic events of last season leaves Norma (Vera Farmiga) reluctantly more aware of Norman’s mental fragility and is fearful of what he is capable of.