From cofounder Phil Knight’s humble beginnings selling sneakers out of his car in 1964 to today’s multibillion-dollar empire, Nike is responsible for elevating athletic shoes and sportswear from utilitarian necessities to fashion statements worn by the biggest names in sports and entertainment. Globally recognized for its swoosh logo and Just Do It campaigns, the company continues to push the envelope with high-performance technical fabrics and customizable shoes that epitomize urban cool.