November 18, 2017E-Marketing NewsComments Off on Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.251

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you're thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.

Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back(...)

November 15, 2017E-Marketing NewsComments Off on Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer179

For the sake of your paid spend, your landing pages need to convert, but there are dozens of on-page factors to consider regarding your page's performance. If you've ever wished for a way to independently grade or review your pages, you're going to love the Landing Page Analyzer we've just launched.

November 14, 2017E-Marketing NewsComments Off on Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing150

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.

November 9, 2017E-Marketing NewsComments Off on Customer Theory: How to leverage empathy in your marketing (with free tool)200

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more effective (and more quickly approved) marketing initiatives with less rework.

November 9, 2017E-Marketing NewsComments Off on Here’s the Brilliant Strategy a Regular Guy Used to Get 3.6 Million Facebook Fans for Free179

When Jon Morrow launched his new personal development blog, Unstoppable.me, at the end of 2016 he reached out to a few successful bloggers to share his first post. Jon credits Steven Aitchison’s Facebook fans for the massive amount of clicks and shares that put that first post over the viral edge — 16,000 in three(...)