IBM Plex changes the face of IBM

When was the last time you thought about a typeface? Maybe never — consciously. But the font a company uses as the face it presents to the world, the shapes of the letters and the way they fit together, help define the spirit of that company.

Since the 1960s, Helvetica has been the font “face” of IBM, representing its brand on everything from ads to product packaging. With the introduction of IBM Plex, a new open-source typeface, IBM is rolling out a new identity that represents its long history of uniting man and machine.

IBM Plex changes the face of IBM

When was the last time you thought about a typeface? Maybe never — consciously. But the font a company uses as the face it presents to the world, the shapes of the letters and the way they fit together, help define the spirit of that company.

Since the 1960s, Helvetica has been the font “face” of IBM, representing its brand on everything from ads to product packaging. With the introduction of IBM Plex, a new open-source typeface, IBM is rolling out a new identity that represents its long history of uniting man and machine.