RTDs/high-strength premixes remained a minor category within alcoholic drinks in Romania in 2016, with such products perceived as being overly sophisticated and expensive. The decline in total volume sales in 2016 was related to the response of consumers to reduced product availability and awareness. Young consumers in the capital and large cities were in principal attracted by RTDs/high-strength premixes due to their convenience and the wide range of combinations based on vodka, rum and whiskie...

RTDs/High-Strength Premixes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the RTDs/High-Strength Premixes market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

RTDs/high-strength premixes was the most dynamic alcoholic drinks category in Japan in 2016, registering particularly dynamic total volume growth of 13%. There were various reasons for such high growth being registered in the category during the year...

$ 990.00

The only products currently available in this category in the United Arab Emirates are spirit-based RTDs, with many consumers buying them from duty-free shops as opposed to regular off-trade or on-trade outlets. Consumers buying alcohol from off-trad...

$ 990.00

Demand for RTDs/high-strength premixes continued to rise in 2016 thanks to the increasing trend towards socialising over a drink. This is especially prevalent among young adults aged between 20 and 30. Spirit-based RTDs also benefited from being seen...

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The fact that most of the well-established brands in RTDs/high-strength premixes have reached maturity has had a negative effect on the performance of the category in the UK for several years now. Furthermore, the decline recorded in the category dur...

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Wine-based RTDs remains by far the largest product category, with 65% of total volume sales of RTDs/high-strength premixes in 2016. The fact that products within wine-based RTDs are affordable in terms of price represents a competitive advantage in t...

$ 990.00

In 2016, RTDs recovered from the severe blow of the January 2015 alcoholic drinks sales ban in convenience stores and traditional grocery retailers. During 2016, there was a lower frequency of raids on retail channels, and consumers became more famil...

$ 990.00

Companies within RTDs/high-strength premixes were focused on offering larger formats at competitive prices in 2016. Local companies have focused on low pricing in order to reach more young consumers with low incomes who are looking for affordable pro...

$ 990.00

Single User

$ 990.00

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