digits: Apple, Jobs Repond to Data Gathering

Apple defended the process it uses to gather location information via the iPhone and unveiled a software update to scale back such practices.

This transcript has been automatically generated and may not be 100% accurate.

... kg ... when the spread of a west coast ... Weds and Gallagher with MarketWatch is standing by and moved to an Apple says when the track the location of your data ... write ... what what's up with that ... we are what they what they said they laid out on what the QE this morning that I recently said they're not intentionally tracking the ... odd detail like ... he'd been a massive Apple for what they are ... but that but they did make clear that the Ifo and does Kim PIO lived location relayed information or to move around between White Fi networks and cell towers ... and are going to make some fixes in what they called some bikes that that stash a lot more than inflation than is necessary ... to and is this gonna be ... on an upgrade that you can get for free the measly right ... by the Abbe de brigade out when that's couldn't be available but the verily aam and Theo want some or the next up were greater than top pick some these issues that ... one side they basically making a big capture some of the style ... location data ... that they said that they said they didn't realize was there until they realize these bugs ... produces back ... to think this summer that it is a pretty significant no one is that the phone the store and ... peer ... to peer locations for two months possibly now to just three hundred Yes we'll all but one that the founder and ... Madison Elena Save seven days and and and less all that is what the right and then they're also saying ... we said we were going to track this if you told us not to but we were ... now we really want ... so if you decide to turn off location services on your I phone ... it will store this information to watch the deleted from the device for as that wasn't happening before you know that that's what Apple systems and did ... you think this gets Apple on the penalty box and I know that the incentive to attract attention and trying to ... publicize the ... this so I mean isn't this a series of articles with twenty ... K on on the wall they know series to help with at least is this the ABS all the misses what ... the priest had enough and they're often look entirely mean they had to respond in anchors are under a lot of ... criticism even regulators in the U S in other countries for ... us in this point they were doing with this data ... um ... you know I think the company is now paying a first step to explain both the users of new devices and to governments was quite eerie doing what they doing ... on the summer they point to make in our bow at the same time ... um when they were saying they say that we don't track you we just tracking of the White Fi networks in the cell towers around you and I think for most people they were even aware that was happening ... and yet ... that's the kind of puzzling to me that Dan Gallagher what one is that was not dwindle tracking the location of Eli Pombo it ... will be using new I'd I phone the ... data tracking to somehow be gets a wife I it seems to me to be one on the signs thing ... um did we are puzzled by that ... but you know why think what they're trying to counter is the image that comes out when when a story comes out about how much information is ... is downloaded from these devices on their crates this image that Apple has this massive map of its headquarters that tracks for you are where I am as we walk into the Starbucks walking or office ... so I think they're they're there are a tribute to things that we should try to talk about the technical issues ... but also trying to get to go against what's more but more of an image ... By issue for them in terms of what they're trying to do that the nature ... center not intentionally trying to track where you are specifically ... I yet again no is pointed out ... there's your their services in the I phone there's a lot of services are now becoming popular things like Foursquare I ads ... that use location based information that users are choosing to make use of ... for that Tillotson inching push pull when it comes to privacy is what people are willing to trade off ... in or to get these more modern I convenience ...