The most valuable innovation at the heart of Facebook was probably not the social network so much as the creation of a tool that convinced hundreds of millions of people to hand over so much personal data for so little in return.

Project Seen is a new typeface that automatically crosses out words on the NSA’s watch list, it’s spooky. The point of the Seen font is to get people thinking about the privacy implications of what they are writing, as they are writing.

I have been beta testing – and I can assure you – it’s a beautiful app. The minimalist interface makes visuals pop and since large format, .gifs are welcomed, video + music embedding – you can see (and hear) a stream of non-end eye candy.

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Check the Discovery panel to extend your network, either by inviting others to join or scrolling the suggested users.

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Choose how you want to read who you follow between single post feed (Friends) or grid feed (Noise).

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Notifications panel is where you can see who has interacted with your content. Hit a link or visual to comment.

Hit an avatar will take you to user profile.

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Some of the desktops functionalities will be ported soon – and it’s going to be even more awesome. If you are a creative or a geek – and would like to be part of an ad-free – no data collection platform (ever!!!)..