FCPX- a jilted mistress.

Yes, I admit that FCPx BLOWS. New iterations come out, such as 10.0.3 or 7to x, I get psyched up and start trying to work in X for a while, then the thing just gets really cumbersome, buggy, counterintuitive and I have to spend a lot of time doing things that in FCP7 i could do in 1 minute.

I really want it to work, but after the 100th time, I admit it sucks.

But I'll try it again with the next upgrade/add-on/plug, etc. that comes along.

I was using a NLE called Cinestream so I didn't get into FCP until v. 3 or so. Cinestrem was much easier to se than FCP and I was using Avid before that and it was much quicker than FCP, though you had to eat lunch or dinner while it rendered.

[Gary Huff]"When FCP first came out, consumer desktop NLEs where still in their infancy. Now we have a decade of development and still have these issues? Please."

And, let's not forget, FCP 1 wasn't replacing an existing NLE that had already undergone ten years of refinement that made it the most popular NLE on the planet. The argument that X is only in it's first version only flies so far - as others have said, 10.0.3 should probably have been Apple's first "public" beta release.

Good news is, Apple seems to have shaken-up their PR department a bit. It's clear they've been paying attention to all the complaints and they seem to thinking a bit more clearly now, and are, at the very least, trying to make a concerted effort to regain some of the PR loses they earlier ceded to AVID and Adobe.

[David Roth Weiss]"And, let's not forget, FCP 1 wasn't replacing an existing NLE that had already undergone ten years of refinement that made it the most popular NLE on the planet. "

Well, maybe it was kind of doing exactly that. :-)

The basics back then really were very much the same: source/record, tracks, etc. FCP 1 didn't require a complete rewiring of the brain because it discarded many of the basic interfaces and underlying schemes associated with professional editing for the previous 10 years. The changes in FCP were meaningful, but still relatively iterative.

Blowing it all up might be a good idea blah blah blah, but when we talk about what FCPX replaced, let's call it 20+ years of refinement.

[Brad Davis]"Dave- How did Apple reorganize the PR department over this? Just curious because this is the first I've heard of it. "

If you read the following Apple press release, you'll see that Apple steals pages right out of the AVID and Adobe playbook, and you'll see they actually put names and email addresses on to, which I think is a first (at least lately).

I'm kind of chuckling over this and didn't realize it. Most if not all PR departments do that but Apple chose not to (until recently) to contain their public image. Maybe its a result of the fiasco or that Mr. Jobs isn't around anymore and that perception needs to change for the business sector.

[Brad Davis]"I'm kind of chuckling over this and didn't realize it. Most if not all PR departments do that but Apple chose not to (until recently) to contain their public image. Maybe its a result of the fiasco or that Mr. Jobs isn't around anymore and that perception needs to change for the business sector."

I too had a chuckle, and can't help thinking that this is an attempt at thinking outside the box for our friends at Apple. I'm surprised no one else has even mentioned it.