Vice President of Product Marketing

Job Locations

US

Category

Marketing

Type

Permanent Full-Time

The Opportunity

Are you a talented, experienced technology professional with a passion for understanding customer needs and launching world-changing software products? We’re looking for a strategic product marketing superstar to build a world-class Product Marketing and competitive analytics function. A natural-born marketer with strong collaboration skills, you’ll be a critical connection point between our product and sales teams, helping influence product strategy and owning go-to-market planning and campaign execution.

The ideal candidate will have a record of success in B2B SaaS software product marketing and work enthusiastically with colleagues across the organization to influence product, create global demand and help our sales people sell more effectively. Reporting to the CMO, you have the experience, energy and commitment to own the end-to-end product launch process across our portfolio. From crafting differentiating messaging and positioning to enabling our A+ sales team, you’ll be a critical team leader driving Workhuman’s success. This role offers a competitive salary and equity package.

This position reports to the CMO, closely partnering with Product Management, Demand Generation and Sales teams.

Responsibilities, Skills & Qualifications

Messaging & Positioning – Be the expert on Workhuman’s buyers. Gain a deep understanding of who they are, their needs and how they buy. Use this knowledge to create messaging that resonates with our target buyers and positions Workhuman to win.

Product Launches – Create and execute on go-to-market plans for new products and features, including messaging, tools and training for sales.

Competitive/Market Intelligence– Gather and analyze market and competitive information to create actionable intelligence for Sales and other stakeholders.

Sales Enablement– Communicate and train Sales on the value of our solutions. Create world-class sales tools to support every stage of the selling process, including positioning playbooks, presentations, collateral, case studies, demos, etc.

Demonstrated experience building high performance and creative sales/marketing tools and content

A great communicator with strong presentation and verbal communications skills

Instinctive, natural-born marketer who also understands the value of data and facts

Well versed in great marketing techniques, social platforms and new ways to engage audiences

Demonstrated thought leadership

The Company

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.