Business Directories

NBAD celebrates Earth, World Turtle Day

Abu Dhabi, April 26, 2012

The National Bank of Abu Dhabi (NBAD) joined Emirates Wildlife Society in cooperation with the World Wide Fund for Nature (EWS-WWF) in celebrating Earth Day and World Turtle Day.

The bank’s support for these events is a result of its aim to promote sustainability causes and aid movements protecting planet earth, a statement from NBAD said.

“Supporting Earth Day and World Turtle Day is in line with the bank’s corporate sustainbility responsibilty objectives,” said Belinda Scott, the senior manager of CSR at NBAD. “Therefore, it supports intiatives that preserve nature, promote responsible use of valabule resources, and projects that would create greater awarness in the community regarding major environmental issues.”

NBAD has orgnised e-waste campagains for its staff which will allow them to donate their electronic waste such as mobile phone and laptop to be properly recycled without poisining landfill, in line with the aims of EWS-WWF Marine Turtle Conservation project.

“Our main objective is to create awareness among our people and provide them with the right tools and options where they can support NBAD’s strategy and contribute in the protection of the environment,” said Scott. “E-waste contains hazardous components and when it is not recycled properly it contaminates the envorionment which affects health in the long term,” Scott said.

“Although this approach may not completely stop e-waste effects, however it will help to reduce the negative impacts on the health and environment,” she added.

NBAD has become a platinum member to the EWS-WWF, a commitment for three years under which the bank will fully support all activities and events.

The bank recently joined millions globally on Eath Hour movement, which aims to highlight the significance of global warming and other environmental issues by encouraging individuals and organisations to turn off their lights for 60 minutes.

NBAD is the first bank in the UAE to publish an annual Sustainability Report, this year marking the third consecutive year of publication, due to be released with its Annual Report. – TradeArabia News Service