yBC helps industry bodies and market leaders adapt to a networked economy where fundamental business assumptions are changing fast. Our industry engagement platforms use a 5 step process to bridge the technology gap to clients, consumers, allies and stakeholders. As the value of centralised marketing approaches decline, flexible industry engagement platforms help you to organise your market networks and collaborate with allies, customers and stakeholders in valuable ways.

Whether you are a global enterprise, industry body, or business consultancy, a successful business development strategy depends on engaging your audiences via digital. Engagement platforms can be used to build your sales, take product digital, increased web traffic, or build your social networks, reputation or following.

Business Development Strategy for the Connected Economy

yBC’s industry engagement platforms often include developing editorial-style business tv shows and distributing them online. A YouTube partner, since 2007 we have produced over 10,000 videos for leading brands and experts. We own and operate multiple digital engagement platforms (see examples of platforms. We also operate as a digital marketing agency, producing and distributing Digital PR content for clients on a fee paying basis.

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What they say

We have worked with some of the world's most recognisable brands and industry leaders.

Client reviews

“This looks outstanding! What an incredible job, I am literally blown away…. this has exceeded all our expectations.”

Jamie Hinchliffe, co-founder of LWM and Group Publishing Director

“The future is all about sharing. The Sharing Economy is something that I have always believed in here at Harvey Thorneycroft Ltd, but my frustrations were that I had no way of being able to access the network of people that I have got to know ...

Harvey Thorneycroft, Director, Harvey Thorneycroft Ltd

“Stronger messaging, greater impact, higher open rates, more web traffic, better profile. Our investment in yBC is really paying dividends and I would recommend them highly to any business wishing to do the same.”

James Chappell, CEO, Horwath HTL

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation