WEBVTT SHE ONLY WEIGHS A FRACTION OFWHAT SHE WILL, BUT THEPOPULARITY OF BABY FIONA -->> I MEAN PEOPLE ARE IN LOVEWITH THIS LITTLE BABY HIPPO.BRIAN: IS NOT TO BE TAKENLIGHTLY.>> WELL I'LL TELL YOU WHAT, I'VENEVER SEEN THE KIND OF RESPONSELIKE THE KIND OF RESPONSE WE'VEBEEN GETTING FROM ALL OVER THEPLACE ABOUT BABY FIONA.BRIAN: AND THAT'S SAYINGSOMETHING WHEN YOU'VE BEENAROUND THE CINCINNATI ZOO ASLONG AS DIRECTOR, THANE MAYNARD.>> AND I THINK PART OF THAT ISBECAUSE SHE'S A PREMIE AND SHESTILL ISN'T AS BIG AS SHE WOULDHAVE BEEN WHEN SHE WAS BORN, IFSHE WAS NORMAL SIZE.BRIAN: SHE WAS BORN SIX WEEKSEARLY, SHE'S STILL IN ICU,REQUIRING COSTLY ATTENTION.BUT THERE'S A HEFTY CONCERNABOUT SOME SOCIAL MEDIA SITES,CLAIMING TO RAISE MONEY FORFIONA.LIKE THIS ONE, IT SAYS PROCEEDSFROM LINK TO PROVIDE VITALMEDICAL CARE.SELLING SHIRTS FOR $25, BUT ITHAS NO CONNECTION TO THE ZOO ATALL.IN FACT, TWITTER ALREADY TOOKDOWN A SIMILAR SITE.CLICK BECAUSE THERE'S SO MUCH-- >> BECAUSE THERE'S SO MUCHINTEREST IN FIONA, OBVIOUSLYSOME PEOPLE ARE TRYING TOCAPITALIZE ON IT.SOME MIGHT BE WELL INTENTIONEDAND DO WANT TO SUPPORT THE ZOO.BRIAN: THERE'S NO WAY TO KNOW IFTHESE SITES ARE PEOPLE WHO WOULDACTUALLY GIVE THE MONEY TO THEZOO OR JUST KEEP IT.AGAIN, IF YOU WANT TO DONATE,THE ONLY WAY TO MAKE SURE YOURMONEY GOES TO THE ZOO IS TO GOTO THE ZOO'S WEBSITE AND DONATETHERE.

A baby hippo born prematurely at the Cincinnati Zoo has lit up social media, including some posts claiming they’re raising money to help care for the preemie named Fiona, even though they have no connection to the zoo.

“Because there’s so much interest in Fiona, obviously some people are trying to capitalize on it,” said Thane Maynard, zoo director. “Some might be well-intentioned and do want to support the zoo.”

The problem is, no one knows who will give the money to the zoo and who will keep it.

Fiona was born about six weeks premature. She weighed 29 pounds. Normal hippos weigh closer to 100 pounds at birth. Care for her is around the clock and involves more than a dozen professionals and volunteers.

One Twitter account claims, “Proceeds from link provide vital medical care.” Another Twitter account claiming to raise money for the hippo’s care was already removed at the request of the zoo.

The zoo does not have a fundraising effort through Twitter.

“My suggestion is if people want to support the care of Fiona, they can go to the zoo’s website, which is a terrific way to learn about her care and get updates,” Maynard said, “There is a button you can push and if you want to contribute, you can.”