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Description

The Live Marketing Leadership Workshop is now available online!

With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know.

★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 5 we will focus on Content Engagement Strategy

As you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry.

The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution.

As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong.

Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier.