India has many strands to its cultural heritage, which require to survive, grow and evolve as living cultures.

Factors such as the pace of socio-economic and environmental changes and the advent of new technologies are posing unprecedented threats to the continuity of these cultural heritages. Increasing awareness of these threats have brought about demands from communities not only to preserve and renew their languages, traditions and culture, but also to reinvigorate their cultural identity and creativity.

In view of the increasing concern of the community to preserve and promote our heritage and to enable them to participate and contribute to its promotion, it was considered necessary to set up an organization which would facilitate and support institutions and individuals in this endeavour.