contextualisation

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The code commits the SABC to honest reportage, "contextualisation" and presentation of news "by striving to disclose all essential facts and by not suppressing relevant, available facts, or distorting by wrong or improper emphasis".

The ambiguity of “middle of the road” — the fact that it can be read as “conventional” or “mediocre” — binds with the criticism of lack of ambition, and with the “vanguard of British fantasy” contextualisation at the start; it creates a sense that the book is being damned because the reviewer wanted it to be one particular type of fantasy (ambitious, avant-garde) and found it to be another (unambitious, conventional).

Oh, also, for a little bit of contextualisation, Chris Livingston is the guy who wrote, posed and print-screened 'Concerned: The Half-Life and Death of Gordon Frohman' which is a must read for anyone interested in the Half-Life universe.

This would be similar to playing the first two notes of a Javanese Gamelan scale to a Gamelan player, and then being surprised when they sing the next note up in that particular scale, as opposed to an equal tempered note; it's all about contextualisation.