Ryanair and Adobe strike digital infrastructure and cloud deal

European low fares airline Ryanair has forged a new partnership with software giant Adobe to upgrade the airline’s app and website to become a world-class digital infrastructure.

Ryanair, which will carry 100m passengers this year, has invested in a range of Adobe products, including Adobe Experience Manager, Adobe Target, Adobe Analytics and Adobe Campaign, which will enhance its IT and digital capabilities.

“Europe’s favourite airline has made a significant investment in Adobe Marketing Cloud, and we look forward to assisting them on their exciting journey to provide an enhanced customer experience for the 100m customers Ryanair will carry this year,” said Adobe EMEA president Mark Zablan.

A brand new Ryanair.com website, featuring personalised homepages, a ‘hold-the-fare’ feature and a fare comparison tool, will be launched in the autumn.

The airline will also be launching a new mobile app, while expansion is continuing at Ryanair Labs, a state-of-the-art digital and IT innovation hub, based at Ryanair’s Dublin Office Campus in Swords, which has created more than 200 new jobs.

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“This partnership with Adobe will allow us to have best-in-class solutions for digital marketing across our website and app, our CRM and our customer insight and analytics. Our customers have enjoyed the big improvements we have made in digital and the best is yet to come.

“This year we will have more than 100m customers across 30 European countries, making this one of the mostly widely experienced digital and data transformations in any industry in Europe,” said Jacobs.