Since the advent of the internet, digital marketing has been evolving and developing at a prolific pace, lapped up by commercial enterprises to broaden their reach and grow their business. However, digital marketing and the wealth of opportunity it provides should by no means be confined to businesses.

Membership institutions can implement digital marketing campaigns and strategies in order to reach out to prospective members and ultimately grow their memberships.

Live video has taken the world by storm in recent years. With 80% of brand audiences rather watching live videos published by a business than reading a blog, and 82% favouring live video over a brand’s social posts, the stats speak for themselves.

In its typical forefront position, Facebook was at the vanguard of the live video social movement. The company launched Facebook Live in August 2015 to some high-profile users, gradually rolling it out to Android and iPhone users worldwide. By April 2016, all Facebook users were able to go Live.

In marketing, audiences that have not heard of a brand or interacted with a company in any way are referred to as ‘cold audiences’. This logical name derives from the fact that unlike ‘warm’ audiences that already have some kind of knowledge of a brand and its products or services, ‘cold’ audiences know nothing about them. Due to this lack of familiarity, cold audiences are unlikely to make a purchase, at least not immediately.

You know you’ve got to advertise on Facebook to attract customers and win business. In fact, you are actively advertising on the world’s biggest social media channel but are your efforts bringing you the returns you’re looking for?

Text messages are one of the most popular forms of communication in the 21st century. Savvy marketers have long honed in on the power and practicality of text messages, through SMS marketing. SMS marketing is the abbreviation of ‘Short Message Service’, which is essentially a promotional text that is sent to or from a mobile phone.

Landing pages are designed to be converted into leads, that’s the whole point of them, right? Yes, that is the whole idea but unfortunately creating landing pages alone isn’t enough to effectively convert. On a brighter note, you’re in the right place, as we explore methods you can take to improve landing page conversions.

To be successful at social media marketing, it’s crucial to stay on top of the latest trends. Social media is all about relevancy, so if you’re still using last year’s most popular hashtag - it’s time to do some research and get up to date.

Christmas is coming, there we’ve said it! whether you’re an early starter of Christmas preparations or usually leave it until the last minute, there’s one aspect of the festive season you can’t afford to ignore, preparing your Christmas email marketing campaign.

ne of the biggest mistakes you can make in the marketing business is treating each platform or channel as a separate entity. The key to any successful campaign is integration of different channels and media, to provide a cohesive, consistent message across every platform your customers are likely to use.

email marketing isn’t as simple as many outside the industry would believe – it is something of a science, with lots of different methods, techniques and tactics to learn. one of these is drip marketing, which can help marketers to nurture long-term leads, convert these leads into sales and get the most out of every resource available to them.

Tired of recipients of your email campaigns not reading your content, or not clicking through to your website? There’s a simple but incredibly effective tactic that you could be missing out on – video.

Embedding video content into your marketing emails is a dynamic, effective way to catch your target customer’s attention, to entice them into finding out more.

2016 is far from over, but now is the time to start your preparations for digital marketing in the new year. In fact, if you haven’t started planning your strategy and reading up on the latest trends, you could actually be a little behind.

Here are some crucial things to think about to help you prepare for digital marketing in 2017:

In the rush to capture as much of the digital audience as possible, most brands have forgotten all about another direct way to reach their target customers. SMS marketing is not something that is on most brand’s priority list, but there are many reasons why it should be. Here are just a few:

as with most things, first impressions are everything in email marketing. the very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. this is why it’s crucial to spend some time and effort improving your subject lines, making them snappier and more enticing to recipients.

email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. unfortunately, there is no such shortcut, but there is something called dynamic content that could do wonders for your next campaign.

discovering that your marketing emails have been languishing in customer’s spam folders can be incredibly frustrating, and it can also be bad for your brand’s reputation. but why does it happen, even when customers have subscribed to your email list? just as importantly, how can you ensure your emails avoid spam and land happily in your subscribers’ inboxes?

is your email marketing list littered with ‘dead’ subscribers? if so, the last thing you should do is ignore or delete them. a simple re-engagement campaign could be just the ticket, re-igniting interest in your brand and potentially turning thousands of ‘inactive’ subscribers into active, purchasing, valued customers.

Mobile optimised websites are hugely important for modern brands. Anyone without one risks losing potential customers to their competitors, because the simple fact is that today’s consumers demand mobile-friendly websites. A huge 52.7% of them worldwide access the internet via mobile, and 4 out of 5 consumers use a smartphone to shop.

The majority of web users spend an average of 15 seconds or less on any given website. This is very disappointing reading indeed for any business wanting to engage visitors and encourage them to linger longer on their website. After all, the longer a customer stays on your site, the more likely they are to make a purchase or interact with the brand in some way.

Longer visits are a sign of interest, so how do you make your site interesting for visitors? Here are some pointers to help you reshape your web strategy:

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