The word entitlement implies a sense of rights. For example, I have statutory rights as an employee, as a consumer, and as a British citizen. Those rights are enshrined in (local) law. So as a consumer, I’m entitled to buy items that are fit for purpose – and if they aren’t, I can go argue my case in court and the state will back me up if I’m right.

In a computer game, we don’t have rights in the same sense. No one is entitled to anything beyond their standard consumer rights when they buy a game. What we do have, however, is a sense of expectation. If I buy a book and I don’t like it, my consumer rights aren’t breached because the book being fit for purpose doesn’t guarantee that it’s going to be a cult classic. It just means that it has pages with words/ pictures on them and can be read (note: insert legal definition of book here if you are feeling pedantic). If the book radically fails to fit the description on the jacket then maybe, just maybe, I have a case. But if my expectations are shattered then I won’t buy another book by the same author (unless they are shattered in a good way.)

But what expectation do players have from MMOs? The box and advertising will tell you a lot about what it is possible to do in the game, but cannot guarantee that you will be able to do those things, because many of them require the cooperation of other players. That’s the one thing that no one can sell you, unless the box specifically states, “bring some friends.”

So maybe you go in, sold on the idea that you can create a character of your own to explore and adventure in the virtual world, and meet other people. Those are reasonable expectations. Everyone will be able to do that. But what then? Will the game allow you to finish all of its content, or will some be locked to specific groups of people or need commitments of time or money? If you see someone wearing a cool outfit, will your character also be able to get one? If you read about something fun that another player did, will you be able to do that also?

In a single player game, the answer may well be ‘yes,’ depending on the difficulty and time required. In an MMO, it may also be ‘yes,’ depending on the difficulty, time required, and other players required. But the ‘other players may be required’ is part and parcel of having massive games.

The answer is, those expectations come from within the game itself. No one went into their first MMO with any assumptions beyond, “Cool! I can create a character and go explore this virtual world with other people in it.” The assumption that people who put more work into their virtual characters will become more powerful in the virtual world is just a case of people mirroring real world assumptions – that’s not really surprising in itself, but it is the game play that determines what forms of ‘virtual work’ are most valuable in the game. In a strongly social game, that would mean time and effort spent in politicking and socialising. In a WoW-type MMO it could mean hardcore raiding, or beating the economy.

Expectations can change, or be changed. In Warcraft, each patch has changed the expectations of the player base for the future of the game. If casual players feel more entitled to raids, loot, and achievements, that’s because Blizzard has indicated that this is how the game is now played. It isn’t a sense of entitlement that came out of nowhere. Back in the days of Vanilla WoW there were complaints about raid inaccessibility, but I don’t recall anyone ever expecting that the majority of the player base should or could raid. Similarly, if the hardcore players feel a sense of entitlement, that didn’t come out of nowhere either. The first few years of the game indicated that Blizzard intended a class based playerbase with hardcore at the top. They put dedicated hours into the game on that understanding. Both parties have good reasons for their expectations, but they cannot both be met at the same time.

The developers decide what players are or aren’t entitled to. So when a game changes to the extent that Warcraft has, it isn’t surprising that everyone is on edge. No one knows what their assumptions should be any more. People cling to the last patch as either an aberration that will be fixed in the future, or the shape of things to come. And so we pick apart the discarded musings of the blue posters (official Blizzard posters) as if we could divine the future from their entrails. Our rights in the game may depend upon it.

If you are a guild leader and want to make your guild love you then QUIT NOW WHILE THERE IS STILL TIME. You’re not there to be loved, and it’s a really bad reason to run a guild.

If you are in a guild and don’t feel loved enough then just leave. You have to find your own fun and friends in these games.

If you are in a guild and your guild leader or raid leader is a needy POS with an entitlement complex who whines if they don’t feel sufficiently loved. Then leave. You don’t have to put up with any of that.

If you are a guild leader and one of your members is a needy POS with an entitlement complex who whines if they don’t feel sufficiently loved, then let them know it’s unacceptable and if it continues gkick. Neither you nor the rest of your guild has to put up with that.

The Spinks rules of dealing with others (aka people management) is “treat people like people”. It’s not rocket science. Then the rest will fall into place.