“Generation Like”

“Generation Like” is a documentary that shows the overall social media culture of teenagers today.

My undergrad major was PR & Advertisement, so I learned about new media marketing strategies and digital advertisement for cross-media platforms.

The documentary showed me the currents of the way the teens interact with the market by participating on social media.

By clicking the “Like” button and participating their favorite brands and entertainment’s campaign, they are not just being marketed but also being a part of marketing itself.

Also, the companies that provides marketing insights for their clients by using analysis tool for social media marketing are running the show. So the numerous numbers of “Like” by young users are dissected, analyzed and monetized in real time and advertisements companies are using the data.