6.
Large Print
Using POD, large numbers of titles can be made available
without incurring significant costs
• It’s not just for the older generation
• 1 in 6 people 45+ years report some sort of visual impairment*
(That’s a population of 16.5 million today – expected to rise by 20 million by 2010)
• Social responsibility
• POD removes the need for publishers to print speculative stock
• Reflow text into larger point sizes
* Source- Publishers Weekly – 5/19/2008

8.
A Perfect Storm….
Make the book available in multiple formats – XML
Assume there is a demand – the long tail
Let customers find it – the internet bookselling model
Let publishers make money out of virtual inventory, single copy
supply when there is a demand - POD

9.
Publishers like this idea…
• Multiple versions = increased sales
• Reduced inventory = reduced capital
• Get out of having big, costly warehouses
• Social responsibility
• Reduced shipping costs
• Reduced carbon footprint
• Improved availability messaging to customers = more sales
Traditional model of publishing is shifting from one almost exclusively
based on speculative inventory to one increasingly based on micro or
virtual inventory

11.
Conclusion…
Having an effective digital workflow enables you to re-purpose your
content in a variety of formats/uses for little effort and cost.
POD allows you to make all of them available for purchase for little
effort and cost.
Never lose a sale. Never disappoint a customer