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Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields-including business, medicine, and politics-but until now, he has never brought together his many years of research in one book.

In Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. The importance of properly framing risks, the effects of cognitive biases on how we view others, the dangers of prediction, the right ways to develop skills, the pros and cons of fear and optimism, the difference between our experience and memory of events, the real components of happiness-each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Drawing on a lifetime's experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our professional and our personal lives-and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you take decisions and experience the world.

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This item:Thinking, fast and slow by Daniel Kahneman PaperbackRs. 499.00

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Amazon.com Review

Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more. --JoVon Sotak

Review

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow.Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves...this is one of the greatest and most engaging collections of insights into the human mind I have read (William Easterly Financial Times)

Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them (Jenni Russell Sunday Times)

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be (The Economist)

[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd (Michael Lewis Vanity Fair)

It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now,' and that it is 'a crucial pivot point in the way we see ourselves.' They are, Brooks said, 'like the Lewis and Clark of the mind' . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment-chess, firefighting, anesthesiology-then blink. In all other cases, think (The New York Times Book Review)

[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray (Jonah Lehrer The Wall Street Journal)

This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smithand The Interpretation of Dreams by Sigmund Freud (Nassim Nicholas Taleb, author of 'The Black Swan')

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event (Steven Pinker, author of The Language Instinct)

Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind (Steven D. Levitt, co-author of 'Freakonomics')

This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life (Richard Thaler, co-author of 'Nudge')

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This is so far the most original work I have read. Daniel takes behavior psychology to another level with strong data and references. It's a must read for everyone who believes in improving the habits relating to your sub-conscious thinking. A Nobel laureate of true genius.

This book has a lot of 'wow' moments when it mentions very common pitfalls on decision making and elaboratively explains them. Mr Kahneman's engrossing research, together with his insights on multiple complementing studies conducted by global researchers makes this book a goldmine. Worth reading for everyone.

This is one book which anybody, who has the slightest desire to understand the way our mind makes decisions and occasionally makes errors, should read. The description of how cognitive biases arise through the use of heuristics is fascinating. Behavioral Economics students will especially find in the book a comprehensive hand held introduction to the nuances of the subject. But even beyond the disciplines of psychology and economics, I strongly recommend this book to the lay person too. If you find the beginning a bit to technical, I urge you to stay put. The overall experience by the end will be most enriching and rewarding.

An exceptionally good book. Kahneman and Tversky are the authorities as far as behavioural science is concerned. They have been able to successfully put a scientific framework behind an esoteric and subjective topic with clearcut hypothesis and proof of "why we behave the way we behave". A must read for anyone who wishes to understand how we make choices and decisions.

This book is an absolute gem of literature . A joyful read to understand the intricate details about working of human mind. The book felt a bit abstract in the beginning but once I started appreciating the genius of author's research and insights, it opened up a whole new angle of understanding the nature of human brain and psychology behind our behaviors and biases

I dont know if my expectation is wrong but I did expect some tips and tricks to improve our thinking capability but the book lacks on this aspect and drags on biography of the authors research. I wonder how this became a best seller.

Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.