shop frontages

The Shop Doctor will be returning to East Lothian at the end of January to revisit businesses in Haddington, Dunbar, North Berwick and Cockenzie.

“This will be my 6th trip to East Lothian” says Bill, “it is always good to catch up with the great range of retail operators that have previously participated in my Let’s Talk Shop Advisory programmes”.

Dependent upon retailer interest it is hoped that a further round of Let’s Talk Shop support will be facilitated later in the year in conjunction with East Lothian Council.

Tuesday April 12th sees the commencement of another round of Let’s Talk Shop activity across East Lothian.

Following presentation of an evening retail workshop in Haddington on Tuesday 12th our Shop Doctor will be carrying out up to ten one-to-one advisory visits to independent retailers in the area during the rest of the week.

This will be the third occasion that Let’s Talk Shop has been contracted by East Lothian Council to work with retailers and the initial visits will be followed up with a revisit to monitor progress and identify any new opportunities later in the year.

In my recent revisit to retailers in Kirkcudbright it was pleasing to see that many had taken on board recommendations made to them following my original one-to-one visits.

Internal changes implemented within many of the shops was identified as helping to materially improve the way customers “shopped the shop” and contributed towards a more active retail environment during what had not been the best of trading years.

Grant assistance from Dumfries & Galloway Council had also enabled a number of the businesses to upgrade their shopfront presentation and the examples show some after (on the left) and before (on the right) images of a small selection of the businesses visited.

Whilst some changes are quite subtle (such the graphics in the window at Belfry Cafe) and the simple repaint at Wm Law other retailers such as Kennedy’s and Tollbooth Gifts have delivered more dynamic change and materially improved their impact in the town.

With the majority of shops in Kirkcudbright occupied the town presented a varied and active retail environment and, like so many of the towns in Dumfries & Galloway, one well worth visiting.

Thought provoking and entertaining insight into the effective use of the ever changing world of Social Media from Justin and always enlightening to hear the story of the online development of Rosetta Brands.

It cannot be easy to see your business devastated by flood water, and undoubtedly heartbreaking to see the business you have worked so hard to develop washed away through no fault of your own.

With an understandable desire to get the business back into operation as quickly as possible there is often limited time available to consider whether or not changes to the internal layout of the shop might deliver new business opportunities.

But if you are starting again with a relatively blank canvas do not rush to reinstate what was there before. An opportunity exists to address layout issues that might have previously impacted negatively on the way customers ‘shopped the shop’ . Careful placement of replacement shelving might help alter the way customers circulate; identifying and maximising the impact of new selling hot-spots can help generate additional sales and improving merchandising techniques is easier when you are having to stock the shelves from scratch.

It might even be practical to relocate the counter, just because things have always been in a certain position does not mean that they are in the best position for your business in the future.

Identifying new opportunities, on top of everything else required to get the business up and running again, might deliver some challenges, but it is time that could be well spent.

We would be only too happy to discuss with you how our extensive expertise could help ensure that opportunities are not missed and help identify the silver lining available for your business in the future

One of the recommendations made following my visit to The Old School, Dumfries earlier in the year was the need to enhance awareness of activities being undertaken inside the building.

Located slightly away from the town centre, the premises themselves delivered little indication that they provided accommodation to an interesting variety of small businesses.

It was pleasing to receive today the following comment and photographs from Rachel Speedie of The Art Room, one of the businesses operating in The Old School building. Rachel is helping to coordinate improvements to business vitality within the building.

“I just wanted to show you what got installed today at The Old School in Dumfries, apparently they can be seen from Brooke Street, but also DGOne & the Lidl traffic lights too!

So THANK YOU!! None of this would have been possible without you…Rachel”

The entrance to the premises are to the left-hand side of the building, immediately off the access road to the customer car park.

Signage has also been installed on this facing of the building, further developing the opportunity to inform a wider audience about the presence of this small oasis of business activity.

In a recent follow up visit to Dalbeattie retailers who participated in the original Let’s Talk Shop Support Programme it was pleasing that many of them were feeling considerably more positive about their trading vitality.

Whilst there had been some shop closures in the town it is likely that it was not the economic climate alone that had contributed to their demise. Other businesses had invested and reports from those who had implemented improvements following the initial recommendations were very positive.

Whilst many of the participating retailers had taken advantage of the Let’s Talk Shop grants scheme to help introduce recommendations many were now waiting for implementation of the Shop Front Improvements Scheme to enable more robust external improvements to be undertaken.

One major improvement to the gateway impact of the town was the investment being undertaken at the Pheasant Hotel.

The dilapidated condition of the premises at the time of the original visit reflected poorly on the town and it is hoped that the major investment underway to create the Birch Tree Inn, Restaurant, Bar and Hotel will materially improve the arrival impact whilst increasing the number of bed spaces available, a positive step forward for tourism.

Aspatria Farmers Ltd is an agricultural co-operative formed in 1870 by a group of West Cumbrian farmers who were disillusioned with the quality of products they were being supplied and the service they received from the local agricultural suppliers in business at that time.

Since then they have diversified their product range into a number of sectors including domestic pet and equestrian supplies, household products, gardening, clothing (leisure, workwear, equestrian), footwear and amenity products (for use on golf courses, forestry, football pitches, industrial sites, etc).

What is not as well recognised as it might be is that Aspatria Farmers is open to the general public and that the values of “quality, service, price” established in 1870 continue to be upheld.

Change is in hand at Aspatria Farmers and our Shop Doctor will be working with them to help ensure that they successfully continue to meet the needs of their membership whilst maximising their retail store opportunities and reaching out to a wider customer base.

An evening retail workshop focusing on best practice in relation to visual merchandising and overall shop presentation is to take place on Monday 17 November at the Cairndale Hotel, Dumfries.

In this latest visit to Dumfries, in addition to the workshop, the Shop Doctor will be working with up to 32 independent retailers who will not only be receiving an advisory visit in the new year, but a mystery assessment visit between now and Christmas.

This is the final stage of the Shop Doctor Support Programmes for Dumfries & Galloway Council that will have seen some 232 shops across 15 towns visited and in receipt of one-to-one advice since March 2012.

For further information, please contact Grant Coltart on grant.coltart@dumgal.gov.uk

There has been considerable activity in Whitehaven over recent months to assist retailers to recognise and maximise opportunities to attract and retain customers in the increasingly positive retail environment within the town.

Ensuring that shops present themselves in a manner that engages customer interest is a critical issue, particularly in the lead up to Christmas. To help identify such opportunities, The Shop Doctor has been invited to provide a Retail Workshop to retailers in the town focusing on key aspects of visual merchandising.

In advance of the workshop, The Shop Doctor will also be reviewing how customers might perceive the town and its shops. He will also engage retailers attending the workshop in discussions about issues that impact on the creation of positive first impressions and how any negative issues might be overcome.

The workshop will be taking place on Tuesday 11th November from 6pm until 8pm in the Education Suite at the Rum Story.