AVA

MTV3 AVA

2008–2011

In 2008, MTV3+ was replaced by a new channel called MTV3 AVA. At its early years, it was originally channel a pay channel, but later, it will soon be changed into an ad-supported basic cable channel.

AVA

2011–2012

The channel transitioned from a pay channel to an ad-supported basic cable channel on January 15, 2011 and at the same time, it changed its name to AVA by redesigning its logo, and dropping the MTV3 bug away, and also removing the basic bar by making the word "AVA" turn itself into basic and relaunch with a new look and new idents, but this logo is short-lived for 20 months.[1]

2012-2013

In 2012, the logo made a hand-draw and short-lived again for 16 months until 3 November 2013 to reflect MTV Oy's global rebranding.