A blog on issues affecting Australia's newsagents, media and small business generally.

Tapping into the Loom Band craze

We have been lucky to have stock of Loom Bands while all other retailers in the centre sold out. We leveraged the opportunity by promoting at the entrance to the newsagency. This brought in plenty of shoppers yesterday and today and now we’re sold out – but only until early next week. Next week we plan to go bigger and bolder on Loom Bands. This is a short-term opportunity to leverage while it’s hot.

If you sell to (or want to sell to) kids and those who buy for kids, you need to have Loom bands and understand what they, how they are used and the add-on sale opportunities. Click here for a news report that captures the interest.