Japanese newspaper Nikkei has a generally good record for getting the scoop on Nintendo, and this one could be pretty important. According to this report, Nintendo will announce plans to create "progressive" content for smartphones -- the very devices that many reckon is chipping away at the company's casual gaming audience. We won't be seeing a full-length iteration of a Zelda title, but it could include background stories (video content is mentioned), offer a tour of in-game worlds and (least interestingly) the very latest news on retail games headed to Nintendo's own hardware. Mini-games would introduce new characters and, as Nintendo has apparently told it to Nikkei, would be free to try, at least for a short period.

The report adds that Nintendo will hold off on paid-for games and in-app purchase, instead hoping that its smart device morsels would whet the appetite for full-version -- full-price -- console game purchases. CEO Satoru Iwata had already mentioned late last year that the company needed to "take advantage of [smartphones'] existence." Nintendo hasn't confirmed or denied the report yet: we reached out for comment earlier today. Nikkei says that Nintendo will announce these plans later this week, when Iwata-san discusses the game maker's Q3 financial results. (Spoilers: there's going to be some bad news.)

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

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Fri, 24 Aug 2012 13:04:00 -040021|20308290http://www.engadget.com/2009/08/18/psp-minis-digital-comics-get-their-own-promo-videos/%3Futm_medium%3Dfeed%26utm_source%3DFeed_Classic%26utm_campaign%3DEngadget%26ncid%3Drss_semi
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The PS3 Slim might be getting all the attention today, but the new PSP Minis bite-sized games and PSP Digital Comics service are actually potentially game-changers as well -- so of course they get their own promo videos. Minis are 100MB or smaller games that will launch on the PlayStation Store the same day the PSP Go arrives, and while the launch lineup doesn't have any standout must-haves, we think they'll be quite popular. The real sleeper might be the Digital Comics service, though, which will launch with Marvel titles and eventually add more publishers -- although pricing and other details haven't been announced, we've got a feeling quite a few PSP owners will be into the idea of getting comics on the go. Innovative new ideas or clever reaction to games and ereaders on the iPhone? Hit the break, watch the videos, and sound off.