Archive for the ‘Ciroc’ tag

In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

In partnership with SBE Hotels, MKTG ideated and managed custom footprints at SLS hotel properties for CÎROC in Las Vegas and Miami Beach inspired by St. Tropez summer aesthetic and lifestyle. Aimed at engaging with the aspirational luxury consumer, these poolside activations featured branded spatial elements, VIP gifting and custom sampling mechanics executed thoughout the month of July. Over 5,000 consumers sampled with special appearances by MSTRKRFT, Matisyahu, and New World Punx.

The 14th Annual Latin Grammy Awards is the most coveted and prestigious awards show in Latin Music. November 21st 2013 saw the crème de la crème of the Latin music scene flock to Las Vegas for an unforgettable celebration.

CIROC joined the party this year with its inaugural event sponsorship. To highlight its presence and capture the spirit of the Latin community, the brand called upon MKTG INC to activate a series of ancillary events.

First up, MKTG INC designed and produced CIROC’s official after-party for the ‘Person Of The Year’ tribute gala, which honored Spanish superstar Miguel Bose. Overlooking the bright lights of the strip, this event took place at Mix on the 64th floor of the Mandalay Bay Hotel. MKTG INC transformed this space into a futuristic setting, complete with space-aged dancers, live DJs and a spectacular customized DJ booth and LED backdrop that looked like something out of the Starship Enterprise. VIPs, celebrities, influencers and guests of CIROC were also treated to the mixology skills and cocktail experience of two of the world’s best bartenders – Mario Seijo and David Rios.

The following night at the official Latin Grammy after party, MKTG INC created an exclusive “celebrity lounge” for CIROC that included a red carpet arrivals area and a dedicated interview platform for E! Latin America, CIROC’s exclusive media partner. Once again, Mario Seijo and David Rios were on hand to treat guests to a collection of cocktails that highlighted the premium vodka’s fresh and distinctive flavor.

These incredible experiences left a lasting impression on all who were lucky enough to attend; and for those that didn’t, you can rest assure that ‘what happened in Vegas didn’t stay in Vegas’ thanks to Twitter, Instagram and Facebook. #CirocLatinGrammys