MIAMI, March 1, 2013 - rbb Public Relations, a leading national marketing PR and digital firm will introduce its Breakout Brand strategy during a Meetup at the SXSW Interactive Conference in Austin, TX. rbb’s digital and social media strategists from the firm’s Digital Park division will give attendees a first-hand look at an evolutionary brand strategy that emphasizes customer engagement, interactive marketing and the value of emotional connections with customers.

rbb has detailed the Breakout Brand strategy in a white paper that explores the key drivers behind customer buying behavior. The firm has conducted extensive national research on the strategies that companies can use to connect with consumers in personal and lasting ways. This research will be shared at the conference.

“Our goal is to show SXSWi attendees how technology can help produce a form of brand loyalty that they have only dreamed of,” said Chris de la Huerta, VP of Digital Park at of rbb Public Relations. “SXSWi is all about the latest in interactive, consumer experiences, and the Breakout Brand strategy is a perfect way to connect those experiences with the ever-important job of marketing and business development.”

According to rbb’s research, some of the most effective organizations today are adopting a strategy that focuses on the customer -- not the competition.

“Competitive analyses may still matter, but they are taking a back seat now that consumers have a new voice,” said de la Huerta. “Technology allows companies to communicate directly with customers and put them first – and that is what defines the Breakout Brand approach."

rbb identifies three types of Breakout Brands. These include established brands, such as Ford, that have to maintain their leadership by constant innovation and communication with their target audience. Breakout Brands are also companies that are well engaged with customers but seek to distinguish themselves by growing their category with originality, such as Duncan Hines, and can be emerging organizations that create a new market: think Zappos.

The “Best-of Breakout Brands” Meetup will take place on Sunday, March 10 at 12:30pm CT at the Driskill Hotel in Austin. At the Meetup, a unique pool of industry experts from the fields of marketing, interactive media and creative services will explore new brand strategies and compare notes on breakout brand behaviors that they are witnessing at SXSW.

In addition, the rbb team will be reporting key learnings and highlights from throughout the entire conference, March 8-12. Anyone can follow the conversation on Twitter at @rbbPR and the #breakoutbrand hashtag.

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning national marketing public relations firm with a reputation for delivering meaningful results and the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.