30: Jess Kimura

Photograph ByJoel Fraser

The trend in sponsorship for female athletes in the action sports world tends to favor those who are good not only at what they do but also can rep sponsors' lines of street wear. Every once in a while, someone comes along who is so mind-blowing that she actually gets judged on her board skills rather than whether she looks good in a pair of jeans. Jess Kimura is one of those women.