On July 11, online marketing firm fishbat analyzes the effectiveness of Facebook’s revolutionized search engine, Graph Search, as reported in a Mashable article.

According to a July 8th Mashable article titled “Facebook to Launch Graph Search Monday,” Facebook launched its newly designed search engine, Graph Search on Monday. Graph Search allows users to search their Facebook friends and businesses based on interests, location, and many more aspects of information provided by the social network. Graph Search is also partnered with Microsoft Bing, so related Internet search results should come up as well.

Justin Maas, vice president of client relations at online marketing firm fishbat, says Graph Search is beneficial to all who use it, including businesses. Facebook users can search to find out where their friends are, but they can also extend the search to local businesses. “Any Facebook user who needs any type of service, whether it be a local restaurant or a plumber, can search for the closest and best ones based on location,” he says. “This provides a great marketing platform for businesses to advertise their services. Businesses can maintain their Facebook pages to receive positive feedback, which can push them to the top of local searches.”

Maas says this also makes an active social media presence an absolute necessity for the success of a business. “As Facebook becomes more and more popular, Graph Search holds the potential to be a main search engine for users to look up businesses,” he says. “Businesses that don’t have a Facebook page or fail to properly maintain their page will face a huge disadvantage compared to businesses who successfully manage their accounts. It is the business that do maintain a positive and active Facebook presence that can reap the benefits from this new change.”

fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.