This NFL season, we’re introducing a weekly installment in which we look at social media winners and losers across the NFL. Each week, we’ll scour Twitter, Facebook, Instagram and whatever else the kids are using these days to determine who dominated the social media conversation, for better or for worse. Let’s get to it.

It’s hard to imagine being a social media loser on a night in which your team unveils the banner for its fifth championship after you led the greatest comeback in Super Bowl history, but New England Patriots QB Tom Brady looked all of his 40 years in Thursday night’s loss to the Kansas City Chiefs and was memed accordingly.

Chiefs RB Kareem Hunt was without a doubt one of the stars of Week 1. The rookie running back recovered from a fumble on his first NFL carry to rush for 246 yards from scrimmage and three touchdowns against the reigning Super Bowl champions.

Of course, those who took a gamble on Hunt following Spencer Ware’s injury celebrated.