Adam Goldenberg is not really the person you would expect to thrive in the fashion business. But he is doing it anyway. Besides, he is a technology guru and fashion and technology have been known not to mix. So, having spent more than 8 years of his career in the technology industry, you would expect him to outshine pioneers of this industry. However, Adam Goldenberg is changing the narrative by running one of the most technology-forward fashion companies. He is a big success due to a number of factors.

One of the things that make Adam Goldenberg success is because of strategic partnerships. To be successful, you have to partner with some who shares your vision and has the same interests as you. Adam Goldenberg has partnered with Don Ressler to establish all his businesses. He met with Don Ressler in the year 2001. At the time, Goldenberg was working as the COO of Intermix, having received a promotion from VP of Strategic Planning for Gaming Alliance. On the other hand, Don Ressler had come to the company to complete a transaction where he was selling his company FitnessWatch.com to Intermix. The two had a little chat and instantly became friends. Don Ressler being a brand development specialist and Adam Goldenberg being a tech wizard, there couldn’t have been a better pair of partners.

Adam Goldenberg has also gotten this far due to funding rounds. In the year 2004, his company had received a total funding of $300 million. This got the company to being valued at over $1 Billion, giving it leeway to enter the unicorn club according to styleforum.net. During an interview with Bambi Francisco, Adam Goldenberg commented that being a unicorn feels really nice in the sense that outsiders recognize the efforts of their employees. However, no one mentions that they are a unicorn while in office. Also, this has not affected the way things are run.

Another thing that has gotten Adam Goldenberg and Don Ressler this far is the strategic recruitment policies. According to an article written by Carlin Sack, Adam Goldenberg tries to look for passion when hiring. Passion is a major driving factor. He commented that too often businesses make the mistake of employing individuals who have no passion for their business all in the name of a decorated resume. He also commented that he invests in mentoring and training his managers so that they empower other employees.