Event Press

September 29, 2010

What do innovators have in common?

A few weeks ago, I got a call from Susan Lee.

You don't know Susan?

Well, you should.

Susan is the CMO of The Nederlander Organization, the founder of Camp Broadway, the Executive Producer of The Jimmy Awards, one of the engines behindAudience Rewards(Broadway's only loyalty program), and more.

In other words, she is a super passionate person who has dedicated herself to expanding and building the audience of tomorrow.

So, she called . . . and duh, I answered.

I was honored when Susan told me she was inviting me to participate in the event held yesterday as part of Advertising Week, called The Innovator's Forum. The Forum was a group of about 30 marketing "Thought Leaders" in both the profit and non-profit sectors of our industry. It was sponsored by The Nederlander Organization and The National Corporate Theatre Fund, led by an innovator himself, Exec. Director, Bruce Whitacre.

What happened during this 7-hour marketing-fest?

We discussed RenGen, and multicultural marketing. We talked new ways to bring brands to the sponsorship table, when they didn't even know where the table was the year before (check out Long Wharf's tactics for ideas). We talked metrics, and money, and ways to make the consumer feel more like he or she is at the "center of the universe."

It was an inspiring day, and I was thrilled to be a part of it.

But the most inspiring part of the day wasn't the specific action item we all walked away with. The most inspiring part of the day was seeing the faces of the other folks in that room.

What did they all have in common?

There wasn't a scowl on one of them.

In the 'free-speech' wrap-up at the end of the day, a colleague of mine brought up exactly what I was thinking, which was that everyone . . . everyone . . . in that room was an optimist. This room knew more about the huge challenges facing our industry than most, yet they all still believed there was a way to make things better, and most importantly, that the fight it would take would be worth it.

This forum could have been the biggest bitch fest our industry has ever seen. And then, it would have been like so many other sessions I've been to.

But it wasn't . . . and that's when I realized that the "change agents" of the world have to be optimists, otherwise, they would never be motivated to get out of bed in the morning.

And the real innovators, like Susan and Bruce, are the ones that usually never go to bed in the first place.