During a ceremony held at the Grand Hyatt Hotel in Amman, the Jordanian Italian Forum for Cooperation (JIFCO) was officially launched. The association gathers Italian and Jordanian entrepreneurs under the guidance of Forum Director Omar M.H. Al Jazy, and Arianna Barilaro who hosted the evening.

During the event, former Ambassador of Jordan in Italia Princess Wijdan Fawaz Al Hashemi, President of the Chamber of Commerce in Amman Senator Issa H. Murad, former Prime Minister Aman Shawkat Al-Khasawneh, and several businessmen, representatives of the civil society, culture and NGO’s gathered to celebrate the launch of the Forum, “a new piece of the Italian system in Amman” focusing on the promotion of bilateral exchange and investment, in collaboration with the Italian Embassy, the Italian Institute for Foreign Trade and now the JIFCO.

Ambassador Brauzzi undersined the importance on ‘Marchio Italia’ in Jordan. “It has to do with style, elegance, fashion, cuisine”, ha sottolineato. “But ‘Made in Italy’ also means responsibility. One cannot act as Italian, because the added value of our country entails top quality in all fields”.

Italy-Jordan exchange may improve in the future, Amman ICE Director Alessio Ponz de Leon Pisani argues. Today they amount to over 800 million Euro, with a major share held by Italian companies, Italy being the second best EU partner per Jordanian import and the best partner in mechanical engineering, logistics and industrial projects. “Italy doen not only mean fashion and food, but also industry, manufacture, and high standards” the Ambassador added pointing out the most significant sectors.