35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

Well, if Canon is putting out a camera for $30-35k, then it better compete with and come damn close to Arri's Alexa (2k, dynamic range of film, etc). It certainly has to beat the Red Epic by a good amount.

That said, its still a small niche camera. But, I imagine some of the tech would trickle down to an EOS 4k camera, so, it's at least worth watching for that reason.

IF that is the release price, it better have features that blow away the RED ONE ($25k) and RED EPIC ($34-40k) in many areas, or else it's not going to be received well. Yes, it will sell units just because it's a Canon release, but new releases like the Sony FS700 ($8k) look amazing. Even the currently available Sony FS100 ($5k) is stealing some of the market and the results look VERY good.

The C300 is priced competitively with RED SCARLET ($16k) and the feature set comparison is something to really think about if purchasing, especially if you are just looking at 1080p delivery. I'd expect this "Cinema EOS" release to be something that needs to directly compete with the RED ONE/RED EPIC if the $35k price is true. Even competing against the Sony CineAlta and Panasonic Varicam market - both of which could be due for updated releases at NAB, though their prices are traditionally in the $60k-90k range.

Overall, production budgets have been getting slashed heavily over the past 2-3 years across the board. Even the major cinema releases have started to cut back a little bit to increase their profits. Producers (and their clients) are more price conscious than ever. I'm not suggesting to make it cheap just to satisfy the market, but they either want to sell to a niche market with a high(er) price, or dominate the market with a lower price - and it looks like they've made their decision already.

If only someone would make a really good EF/EF-S lens mount for the FS700/FS100...

IF that is the release price, it better have features that blow away the RED ONE ($25k) and RED EPIC ($34-40k) in many areas, or else it's not going to be received well. Yes, it will sell units just because it's a Canon release, but new releases like the Sony FS700 ($8k) look amazing. Even the currently available Sony FS100 ($5k) is stealing some of the market and the results look VERY good.

The C300 is priced competitively with RED SCARLET ($16k) and the feature set comparison is something to really think about if purchasing, especially if you are just looking at 1080p delivery. I'd expect this "Cinema EOS" release to be something that needs to directly compete with the RED ONE/RED EPIC if the $35k price is true. Even competing against the Sony CineAlta and Panasonic Varicam market - both of which could be due for updated releases at NAB, though their prices are traditionally in the $60k-90k range.

Overall, production budgets have been getting slashed heavily over the past 2-3 years across the board. Even the major cinema releases have started to cut back a little bit to increase their profits. Producers (and their clients) are more price conscious than ever. I'm not suggesting to make it cheap just to satisfy the market, but they either want to sell to a niche market with a high(er) price, or dominate the market with a lower price - and it looks like they've made their decision already.

If only someone would make a really good EF/EF-S lens mount for the FS700/FS100...

you can get an epic for 34k???as far as i know the body only is 58k and by the time you have what you need to make it run its 70k.a higher end canon camera makes sense to me actually, not that consumers will buy it, but rental houses will and we will rent it, that is if does things as good as an alexa.i predict there will be no 4k dslr announced at NAB and if there is one finally announced at some point this year it will be 10-12k and probably not shoot 22mp stills, but more like 8mp.

If true, it's obviously not aimed at the same segment that would be considering a FS700 - this would be aimed at the high end - F65/Alexa/etc. Canon does have a gaping hole in their lineup in this range, so it makes sense.

$34k for the body, $58k for the full package. That said, if Canon's offering is like the C-300, it doesn't take an extra $20k to make the camera work and be useful, so a camera priced at $35-40k would be cheaper than the Red by a good amount.

gene_can_sing

Canon would make way more money with the 4K EOS that a new, 35k camera. Just release what most people need.

Canon's video offerings have been TERRIBLE. They release the way overprice c-300, then the 5D3 was pretty much a disappointment for video. The C-300 is going to obsolete very quickly with Sony's 4K release.

I was really hoping for the 4K EOS at NAB. If it's not announced, I'm going to be forced to go down the Sony route, especially now that you can use ALL eos lenses on Sony with the electronic Metabones adaptor.

But yeah, I really wish Canon would just release what their consumers have wanted for a long time now. A good Video / DSLR hybrid.

Sony really listened to their customers, and they are about to sell a lot of cameras with their upcoming 4K camera. According to an article I read with some F-700 beta-testers, Sony initially sat down a number of established film and video people, and asked them what they wanted in a video camera and then delivered. I know Canon doesn't do that.

Canon has really fallen behind in the large sensor video market which they basically owned. Major marketing mistakes and greed have and will cost Canon major market share unless they get out the 4K EOS.

Sony has a LOT more money than Canon and it looks like they are aiming to take Canon out, which they can easily do since they actually LISTEN to their customers and are releasing state of the art tech, unlike Canon.

If this is true, Canon would be stupid to not have another camera to satisfy people who're looking at the $5k - $7k range.

It would truly be stupid, Sony will grab the market easily. Also don't sleep on Panasonic. That AF100 is due for an upgrade.

I agree with you, but I think there may be a bit of a turf war going on between their camcorders and CINEMA EOS team. A $5K 4K cinema DSLR would probably cause the Canon camcorder guys to draw their Katana blades.

Guys.... seriously.... a $35k-$49k camera would IN NO WAY be meant to compete with a $8K camera. It would be aimed at the $50k to $100k high end market.

If you're the owner of a production studio, and were recently considering purchasing a Sony F65, or an Arri Alexa, or even a RED Epic setup, this announcement would pique your interest. If the FS700 announcement made you drool, this is obviously not meant for you. This is just funny.

Do you think Canon has no interest in catering to bigtime studios as well as the indie crowd?