My clients have Macy's 4th of July Fireworks in Specials Inventory. Amazingly enough, the second hour rerun of the first hour did fairly well last year, so I'm listing it as a two hour special rather than cherry picking the first and letting TP and ROS fill in the last hour.

NBC PRESENTS "JUSTIN BIEBER: ALL AROUND THE WORLD" THURSDAY, JUNE 21 AT 8:00 PM ET

NEW YORK, NY - MAY 30, 2012 - NBC today announced "Justin Bieber:
All Around the World," a one-hour special featuring award-winning and
record-breaking artist, Justin Bieber, airing Thursday, June 21st from
8-9 pm ET. The superstar's first-ever network special is a very unique
one hour, combining documentary and music performances and follows his
tour around the globe as he showcases his new album "Believe," including
#1 single "Boyfriend."
"We're thrilled to air Justin Bieber's first network special,"
said Doug Vaughan, SVP of Special Programs and Late Night for NBC.
"We'll have unprecedented access to Justin as our cameras film not only
his performances, but his every move on this global tour --- giving our
viewers an all access pass to his life over a 12-day period, something
rarely seen on TV today."
The special goes behind the scenes of the tour and for the first
time, shows what life is like through the eyes of Justin Bieber with the
"Justin-cam." It's a grueling itinerary of seven countries in 12 days,
culminating in a special New York City performance.

Monday, May 14, 2012

The
chairman of NBC Broadcasting, Ted Harbert, challenged the television
industry on Monday to rethink its ratings measurements and criticized
the Nielsen Company for being ineffectual in the face of technological
advances.

“So the first issue that deserves a lot of discussion is
cross platform measurement. We must be able to measure consumer
behavior, and that means measuring the viewer-slash-user no matter what
screen they’re in front of. Frankly, it didn’t matter that much before because the numbers were so small. But obviously that’s changed.

Last
year I complained about how my kids watch TV. But now, I am them. I
caved. I’ll watch TV on my iPhone. (But I’m drawing the line on my
watch.) And marketers want to know how many people watch across all
platforms; how they respond to what they watch; and what do they do
while they’re watching.

You want these answers, and for the amount
of money you’re spending, you deserve to get them. We’re participating
in many initiatives to try and crack the measurement code because we
just can’t wait — and wait some more — for Nielsen to do it. We’ll share
what we learn, and we want your input and participation.”

RatingBook.com clients have already had their MediaOffice inventories updated.

GSM's have been sent emails with updates, and NBC Prime Planners through 1Q13 have been saved on their servers. Client sales teams will open MediaOffice on Monday morning to find all prime programming available for sale the same day as the Upfront announcement.

By Tuesday morning, (Update: NBC leaked the schedule on Sunday. All client stations had 4th and 1st Quarter Planners for prime available as templates within MediaOffice Sunday night, and sales teams were able to use the inventory and estimates in sales proposals before they saw the Upfront presentation itself on Monday morning.

I'm working on a *complimentary* bonus set of reports for my clients, but I'll wait until other networks announce their line-ups later next week.

NothingButChange's customers are local TV stations with NBC affiliations and MediaOffice software, a market we've been serving since 2004, with a client list including Sunbelt, Raycom, Gannett, Sarkes Tarzian, Hearst, Hubbard, ComCorp and more.

If your NBC station's MediaOffice inventory and estimates are not what you would like them to be, please go here.

Otherwise, enjoy the hundreds of snarky comments and programming updates in the Archive.

Wednesday, May 2, 2012

More tweaking of Sports Specials.. the first two really only matter to NBC/Comcast and the outside production companies buying and programming those time blocks. However, the third comes at a nice time, the Saturday after Thanksgiving. Most young men won't be caught dead shopping this weekend and by Saturday afternoon, EA Sports might sound very appealing over turkey sandwiches.

And with that great lead-in from the Finale of Ford Escape Routes, I'm sure a rerun of The Voice will do better than another new episode of the critically acclaimed and secret ratings producer The Firm, right?

Ford's Escape Routes finale had a 0.3 HH Rating, earning the lowest ratings of the night by any major network. If you've been reading this blog, you didn't sell that paid programming block to anyone expecting any real local demo delivery.

Also, I see some local TV stations bailed on this re-run and ran local movies instead. NBC, when your moves cause local stations to preempt your Sweeps programming, something is very wrong. Please see sick peacock above.