BEHIND THE SPRING-SUMMER 2014 COLLECTION

Hello Passionistas, today we reveal what lies behind the Passionata Spring-Summer 2014 Collection photo shoot. A moment devoted to parties, being in good mood and joy. Come on, let’s go!

STARTING SIGNAL

You can almost feel the tension on the set. The model just arrived, she still needs to go get her make-up and her hair done, to dress up and look her best… She’s soon going to be wearing our new collection: in Betty Boop, White Glamourous, Lovely Passio, Dream Mojito, Fairy Night, there is something for everyone’s taste! As for the photographer, he’s setting up the spotlights and preparing his different camera lenses. Phew… everyone’s here, no mishaps so far. This day is starting off well!

I FEELS LIKE HOME

The control room team blows up balloons, prepares cakes, hangs up garlands, sets flowers and throws confetti… We can start to feel as if we were at home. People are happy to be here and smile from ear to ear. The atmosphere is hearty, everyone seems to be at their best! A real surprise party is coming up…

THE SHOW IS STARTING ON THE SET

The scenery is set, flowers, balloons, and above all, an angel is among us… More than a festive atmosphere, we can feel a playful and flirty atmosphere. Our star model is Bar Rafaeli. She’s gorgeous and is in a wonderful mood. Bar plays along for this occasion. We even colored her hair pink and painted her nails in multi-color… She loves it all and keeps smiling through every situation.

WHEN SUDDENLY BANG…

Now the time for the much-talked about picture in the bubbles machine. A funny idea to tie in with our collection concept “Let’s Celebrate” and remind people Passionata is celebrating its 25th birthday. The shooting goes wonderfully, bubbles fly here and there. When suddenly … BANG ! The bubble machine is acting up, it doesn’t work anymore and the photo shoot is not quite done. You can almost feel the tension on the set. But fortunately, the production team has more than one trick up its sleeve! They take all the bubble flasks and blow as much as they can, like they did as kids. Luckily, there were a lot of us. 2-3 camera clicks capture the whole story, the photographer nods his head… it’s on film!