Since the start of the 2019, there have been 3,100 job cuts in the US media amid the continuing decline of digital advertising revenue - but one journalist who was made redundant this year is taking a stand.

John Stanton was a national reporter for BuzzFeed News US before being made redundant in January 2019. He launched the Save Journalism Project last month, together with Laura Bassett, a former HuffPost culture and political reporter, to create awareness around continuing job layoffs.

"The fewer reporters that you have covering issues from the small to the large, the easier it is for bad actors to get away with things," Stanton explained.

Many news organisations have adapted by diversifying their revenue streams to be less reliant on digital advertising and secure their long-term survival, but Stanton does not believe this is the solution.

Rather than changing to suit the landscape, the project believes in taking the fight to the two companies it blames for the economic hardship of the news industry: Facebook and Google.

"Advertising revenue is the number one way that news outlets pay their employees and these companies are just sucking all the money out of that and they control the entire process.

"They shoulder the majority of the blame frankly for what has happened over the last couple of years," he said.

One of the ways he aims to create a dialogue around this issue is through the ‘Share Your Story’ campaign launched last week. Journalists, editors, columnists and other newsroom professionals can submit their experiences with job layoffs and declining digital advertising revenue.