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Menchies SMS Marketing Campaign

Live Television SMS Campaign

Viral SMS campaign to increase awareness of the Menchie's brand and drive in-store visits and viewership of the Menchie's episode of Undercover Boss. The campaign was promoted online and via email blast and social media. Consumers were asked to watch Undercover Boss on Friday, October 25, 2013 and text in to win. In response to their text, participants received a mobile offer for a free frozen yogurt to be redeemed in-store throughout the weekend of the show.
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