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We kick off the new year with Dayle Hayes, the activist blogger behind “School Meals That Rock,” a multi-platform social media campaign that draws attention to news of healthy, delicious, sustainable progress in K-12 food service. Last year there was plenty of that kind of news. And there’s lots more to celebrate–along with lots of media negativity to deflect–as we move towards Child Nutrition Reauthorization 2015. Want to join the movement? It’s easy. All you need is a smart phone, a Facebook account, and a board on Dayle’s Pinterest page. This program was brought to you by Whole Foods Market.

“Schools themselves are kind of late getting on Facebook and social media and recognizing promotional opportunities. Many nutritional directors don’t have the self confidence to get on social media and toot their own horn. Many of the bashing going on around school food makes them more hesitant to take those steps.” [05:00]