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How to use Drip Campaign with PushEngage?

Modified on: Fri, 8 Sep, 2017 at 3:11 PM

PushEngage allows you to automatically segment your users also, based on where they subscribed or based on what they browse on your website. Based on different site actions, like watching a video, or downloading an e-book, you can send them a series of automated push notifications, and implement drip web push notification campaigns.

How to Configure an Autoresponder Web Push Campaign

Drip campaigns and Autoresponders are a new concept in Web Push Notifications, but we will try to make the task easier and describe specific steps to run these in PushEngage.

You can enable a Web Push Notification Autoresponder campaign and send to all subscribed users, or to a list/segment of users in PushEngage. To segment your users into specific lists, this can happen on specific pages, or when the user specifically subscribes for a curriculum of notifications – like – 7 days of Blogging Tips.

Step 1 – Segment Your Users or Automatically Segment Them

You can have a separate landing page or a segment a subscriber on an action on your site, or on subscribing from a specific page.

2. Create Segment Name MCQ and Videos. This is the live screenshot with live statistics

3. Now Go to Automatic Segmentation. Select a segment MCQ as segment name and define the rule. We define the rule as URL at time of subscription contains multiple-choice-questions.

4. Do the same for segment Videos.

5.Test the Rule – Check if this Rule is working fine, and take an example URL where customer subscribes

6. Segment Analytics: After few days you will see the live data of how many subscribers are in each segment

Method 2 – Using Custom Javascript based on Site Actions

To use this method of segmentation, just add the following line of code where you want to add the customer to a segment. This can be when the visitor browses the page, or on some condition, watching a video, or clicking a video.

<script> _pe.addSubscriberToSegment('segmentname'); </script>

Bonus Tip: If you want to remove a customer from a segment, use the below call. Using a combination of adding a customer to a segment and removing it, you can manage the customer context accurately, and thus can personalize notifications.

Now that we have defined our segments either through Automatic Segmentation or using Javascript code, we can define a specific Drip Marketing campaign for that segment.

Campaign Idea: For all subscribers who are automatically added to Videos segment will be automatically sent a link to a new video based on the GATE curriculum and we will eventually by sending 1 video a day, cover all the videos in 30 days.

To Implement this, we go to Create Drip Auto Responder, under Automation.

Now Create the Auto Responder Series and we configure the UTM variables for tracking.

Now Create the series of Notifications to be sent after 10 mins and after 1 day as an example,

Step 3 – Measuring the Result of Drip Marketing Campaign

Once you have complete these Drip Campaigns, you would be interested in seeing how each of the stages of notification is performing. For that Visit Autoresponder Analytics and Click on the Just Created Drip Campaign

To see details of each stage, please click on the Drip Campaign name and you will see detailed analytics. That is it, sit back and watch traffic increase and visitors engage and come back to your site with the Drip campaigns.