It will definitely scratch easily. Apple's website even says this and recommends using a case if you're concerned about scratches. I will still be buying it though and putting a crystal clear case on it like I always do.

The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.

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The Jet Black will scratch even from just removing it from a TPU case. I guarantee it.

Could go either way honestly. I'd hope, at this point, Apple would have considered this. Current finishes don't seem to scratch all the easily.

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Direct quote from Apple's website:

"The high-gloss finish of the Jet Black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone."

They just said it was anodized, but IDK what some of those other steps might do differently than normal. They're limiting it to the higher-capacity models, so it's probably a more expensive process. But they didn't mention anything like the diamond-like coating the Apple Watch Space Black has, so I bet it will scratch easier. I really want this color but didn't think about finger prints. This thing could be really annoying, but it looks super slick in the ads. My dilemma is in the sizing. If I get a 7 Plus, I'll get the Jet Black for sure because I'll just put it in a case because it will be harder for my to hold. So even though it's in a case, might as well get that since it costs the same and I like it. But if I get the smaller sized iPhone (the one I really want but has a worse camera) then I'm more likely to get the matte and maybe go wild and go caseless for the first time in ages. But I would think that either would scratch, just like the old black iPhone 5 did, unless they have significantly improved the anodization process.

"The high-gloss finish of the Jet Black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone."

This is simply iphone 6 series 3 with two new blacks. One that will likely scratch and fingerprint nicely. My prediction is next year's model will feature a ceramic housing, just like the new white Apple watch 2 edition, but will come in black, white and other beautiful colors.
This year's rehash model is a no brainer-- it's a no, I'll pass.

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