Everyone loves new leads. We even love the “hot” leads in our database. But letting in-active leads gather dust in your CRM is just money left on the table. Unless you don’t mind losing out on potential million-dollar opportunities, it’s time to create a plan for following up with in-active leads. In this video, we’ll go over strategies and what methods you can employ.

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Do you spend all of your time working your New and Hot leads? If you answered yes, this video is just for you. I’m going to share some quick tips on how to stay in touch with your inactive leads.

Let’s start with your Archive leads. These are leads that have not been qualified but they do have valid contact information. While you shouldn’t have to actively monitor these, you should check every month to see if they have recently visited the site. If you see leads that are frequently visiting, go ahead and give them a call. They may just be ready to talk to an agent further down the road.

Now, let’s talk about your Pending leads. These are leads that are under contract. Make sure you are marking these leads as Pending to keep track of what’s coming down your pipeline. During this time, the most important thing you can do is keep your clients informed and educated!

Alright – your closed leads. Bring on the money! By keeping up with your closed leads, you will be able to track the ROI of your BoomTown platform. And don’t forget, Closed leads are great for testimonials, referrals and repeat business, so be sure to keep in touch with them.

Lastly, those leads that register with bogus contact information, or what we call “Trash” leads. Although they may not be ready to talk to an agent now, they most likely will continue to come back to the site. Keep an eye on their visits and don’t give up! Who knows – Mickey Mouse may really need to buy a new home!