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I’ve been looking forward to this… the first chapter of a four part film, telling the story behind Element. From it’s early roots as an offshoot of New Deal, to the global brand it is today.

“MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery.

In creating Chapter 1 of 4, “WIND” Kirk Dianda (director) followed Johnny Schillereff (Element founder & president) and dug into his history, interviewing the very people that have shaped his life and the company. The opening and closing sequences give you a small taste of the diverse community of people interviewed for the entire project, topics covered, and nostalgia that was un-earthed.”

The remaining three chapters are to be released on the first of each month. Use the button on the bottom right of the player to view full screen.