Vestas on Tuesday launched a wind turbine targeting the U.S. market, aiming to simplify how they are built and cut costs further for the renewable energy source. The launch comes at a crucial juncture for the maturing wind industry which is facing a battle to remain competitive while being weaned off generous state subsidies. "It is necessary to take a significant leap forward with regards to industrialization," chief technology officer Anders Vedel told Reuters.

While wind turbine manufacturers led by MHI Vestas Offshore Wind A/S and General Electric Co. are expanding the size of their machines quickly, the small cadre of mainly closely-held specialist shipowners that does the installations is hesitant to build more ships before they know how big the vessels need to be. “The installation companies will have to adapt to meet expected demand,” said Michael Simmelsgaard, head of offshore wind at Vattenfall AB, a utility with projects from Britain to Scandinavia.

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Japanese-Danish joint venture MHI Vestas plans to continue investing in its wind turbine blade manufacturing plant in Britain, despite the country's impending departure from the European Union, its chief executive told Reuters. MHI Vestas, a venture between Denmark's Vestas Wind Systems A/S and Japan's Mitsubishi Heavy Industries, makes wind turbine blades on the Isle of Wight, off the southern English coast. Some 76 percent of the turbine blades made at the site in 2019 will be exported to projects in Europe but Philippe Kavafyan said the company was not worried about the prospect of a hard Brexit which may see export tariffs applied.

Wind turbine maker Vestas sees U.S. demand peaking in 2020 as government incentives, which have spurred investments in the sector, are phased out. The Danish company is the turbine maker most exposed to the U.S. market, where it competes with General Electric and Siemens Gamesa. Strong interest from utilities looking to replace retiring coal assets and big companies looking to buy renewable power will ensure U.S. demand does not fall off a cliff, as some analysts have predicted, Vestas' North American chief said.