Business app suite provider Zoho has launched Flow, a workflow automation tool that lets users connect a range of cloud applications to create their own automated processes.

Users already familiar with IFTTT (If This, Then That), Zapier, Microsoft Flow or other app integration tools will find Zoho’s approach similar. Each workflow consists of a trigger event followed by one or more actions. A trigger might be when a new ticket is created in a service desk application; an action could be an alert or ticket escalation message automatically sent to the relevant team’s communication channel.

Other trigger examples could be when an email is received from a particular person or a change is made in a CRM application. “For something like this, you shouldn’t have to write any code,” said Zoho chief evangelist Raju Vegesna.