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Lost & Found is a series of funny stories spiced up with detective intrigue about lost luggage, aiming to broadcast on Youtube. Our brief was to develop style using the only touchpoint most essential for communication with audience — video cover. Read moreClose

So our challenge was to deliver the whole bunch of intrigue and hilarity through brand logo solely. Solution was found surprisingly at the core of brand name "Lost & Found" — at the intersection of visual form and semantics.