Companies and political candidates alike need to better understand how to market to women in a way that deeply and profoundly resonates with them in order to win. The stakes are big and are up for grabs.

Mitt Romney launched a memorable meme when he said he had "binders of women," but his amusing turn of phrase shined a light on a horrible answer and a big problem. He doesn't support equal pay for women, and, gosh, he's trying so hard not to admit it.

Thankfully, those women's groups in Massachusetts were extremely proactive and it paid off, because Romney did appoint more women than usual to his cabinet. We need more proactivity like that. But individually, we also have to help ourselves lose invisible status.

Generations of women before me have worked very hard in order to have the right to work in powerful positions in government. Mitt Romney didn't say anything about letting the fathers of young children go home early.

Now is not the time to confuse the role of the Constitution in American life or diminish it to one political movement or another. Now is the time to celebrate the Constitution and remind all Americans and all voters of the role it plays protecting all of us.