Wednesday, February 3, 2016

#authortips Create a Great Book Landing Page @kayelleallen #MFRWauthor

At the Mercy of Her Pleasure

Some publishers provide authors with a few free copies of their books to give
away, and that's it. Let's not even talk about self-published authors getting
marketing help. Those of us who are hybrid authors and do both know it can be a huge burden. We are
the publisher as well as the marketing department. Authors ask each other all the time, "How can I tell readers about my book?"

One way is to provide a great page to help readers learn about your book. If you're like me, you want to do it yourself. Who better than me to know my book and what needs to be done to tell people about it? Are you a DIY (do it yourself) author? If so, here are a few steps for creating a great page on your website to let readers find out more about your book.

Professional Cover

The better the book cover image, the greater the chance of
a purchase, so make sure your cover is first-impression worthy. Position it at
the top left of your book page. Recommended size will vary depending on the website,
but either 200x300 or 500x750 (measured in pixels). For online use, 72 dpi (low
resolution) is preferred. But if you don't have that option, share a size that fits the page without filling up all the space. It should be on the left side. That's the top "real estate" online. Readers look from left to right, just like when reading a book, so put the most important info there, and any attention grabbing images as well.

Tagline and Blurb

Near your cover image should be an intriguing tagline and
blurb. These should give the concept of the story, without revealing the end.
If you ask a question, make sure it does not have a Yes or No answer. (Q: Will
Mary learn to trust Johnny and find true love? A: Well, yes, it's a romance!) If
the answer is obvious, why would anyone buy the book? Ask open ended questions.
(Q: How can Mary and Johnny learn to trust, after the depth of their mutual
betrayal? A: No way to tell without reading the book to see!)

Genre Info

List the publisher, genre, and for some genres, the heat level of the book. If it's spicy or erotic, don't be afraid to say so. Likewise, if you write sweet romance, let your readers know. You want to find your target audience, and someone looking for "sweet science fiction romance books" is more likely to find your page if you have listed it that way.

Buy Links

This is also referred to as a Call-to-Action link. Place the links within easy sight of the cover itself, near the top of the page. Don't write "On Amazon". There are millions of books on Amazon. Give the exact URL for your book, and make sure people can click it. If your book is on other sites, include all the links you can. Don't make your readers work to find your book. Give them everything they need to decide to buy your book now.

Banners

A banner for the book is a big help on a page like
this. Center it if you have room.

Meta Data

Be sure to include a caption for the cover and banners. In addition, add the title of the book and its genre to the alt tag of every image. That's one way search engines find the title. If you have the title listed on the page, mentioned in the body, and in the alt tags, the search engine will give the page more weight when the title is searched for on Google or other sites. It will also give Pinterest something to show if visitors share the image. (Share either of the images on this page to see what I mean.)

At the Mercy of Her Pleasure

Preview

Give your readers a sneak peek of what they will get when
they purchase your book. The length is up to you. You can include it within the
page, or attach it as a downloadable PDF.

Social Media Sharing

Include major social platforms such as Facebook, Twitter,
Google+, Pinterest, and an email forwarding option.

Newsletter Sign up

Build your email list by offering a link to your newsletter
on every book page. You can also link to sites like Authorgraph (providing
autographs for eBooks) and Author Alarms (which provides a single email when
you release a book on Amazon).

Other options

Book trailer video

Reviews for your book

Awards the book has won

Links to your other books

Your sidebars or other areas should also include social media links so people can follow or friend you online. Readers buy from authors they know and like. Be findable, and be friendly.

To see how I used these options, visit my book page for At the Mercy of Her Pleasure.
If you use Wordpress and create your own site, there are many simple widgets to
help you create a great page. If you have questions, leave them in the comment
section below. I'll do my best to answer them. Likewise, if you have an idea to
add, feel free to leave a comment.

MFRW Community

About Us

Marketing for Romance Writers

MFRW Marketing Blog is the blog home of the Marketing for Romance Writers Yahoo! Group. We created the blog for our members. ALL authors, published or not, in fiction or not, in ALL genres, are welcome. We discuss advancing our careers, brainstorm ideas, get feedback, and find others interested in promo. This blog is intended to be an information hub for writers. Here, we share our writing tips, marketing advice, workshops and other info to encourage the success of our members.