That was a free endorsement, back when there was such a thing. Hollywood and the fragrance industry have been intertwined ever since, with celebrities competing for high-profile endorsement deals, or creating and marketing their own scents, and luxury brands hiring big-name directors and ratcheting up the production values of their advertising campaigns to rival big box office releases.

This fall brings a new array of perfumes starring famous faces in print and film campaigns, most notably Gucci Premiere, which debuts with a short film starring Blake Lively, directed by Nicolas Winding Refn ("Drive") and premiering at the Venice Film Festival.

Here is a rundown of the season's brightest new releases.

Gucci Premiere

Starring: Blake Lively

The story line: Celebrating the star in every woman.

The juice: Wood, musk, bergamot and orange blossom.

Balenciaga Florabotanica

Starring:

Kristen Stewart

The story line: A fractured fairy tale of mesmerizing flowers.

The juice: A hybrid rose with a resonance of wood and moss.

Lancome

La Vie Est Belle

Starring: Julia Roberts

The story line: A triumph of the independent spirit.

The juice: Iris, patchouli and praline — "an oriental fragrance with a twist of gourmand."

Vera Wang Lovestruck

Floral Rush

Starring: Leighton Meester

The story line: Love at first sight.

The juice: A floral bouquet with notes of champagne and apricot blossom.

Encounter

for Men by Calvin Klein

Starring: Alexander Skarsgard and Lara Stone

The story line: A film noir with unresolved tension and desire.

The juice: Crisp spice, warm cognac and sensual woods.

Lady Gaga Fame

Starring: Lady Gaga

The story line: A cautionary tale. "Fame is a beautiful prospect with a dark heart," Gaga says.

The juice: Floral and fruity, with notes of dripping honey, saffron and apricot nectar.

This fall brings a new array of perfumes starring famous faces in print and film campaigns, most notably Gucci Premiere, which debuts with a short film starring Blake Lively, directed by Nicolas Winding Refn ("Drive") and premiering at the Venice Film Festival. Here is a rundown of the season's...

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