Australian swimwear company, whose depiction of image of Goddess Lakshmi on swimwear upset Hindus worldwide, claims to have cancelled production of swimwear with Lakshmi’s picture on it. In an “Important Press Release” posted on its website, Lisa Blue Swimwear says: “…image of Goddess Lakshmi will not appear on any piece of Lisa Blue swimwear…”

R E L A T E D

Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, stressed that world businesses should be careful when handling various religious traditions as faith was something very sacred to the devotees.

Rajan Zed, who is President of Universal Society of Hinduism, pointed out that trivialization of religious convictions, symbols and concepts of anybody was not okay and it was hurtful to devout. Businesses should display some ethical values also and not just always be focused on mercantile greed.

Lisa Blue website says that it represents the girl who “is not afraid to share her beauty with the world”. Lisa Burke is said to be the designer-owner.