The rhinoin the room

Chicago’s Brookfield Zoo used videoto make sure everyone was talking about its outreach efforts

How do you move a rhinoceros? Since opening its doors in1934, Chicago’s Brook­field Zoo has worked to educate thepublic about environmental conserva­tion. Its mission is to inspire conser­vation leadership by connecting peoplewith wildlife and nature. The zoo’s Con­servation Education and Training staffuses an innovative learning strategy tocreate a variety of programs for students,parents, teachers and other communityconservationists. As part of the newCenter for Conservation Leadership,The zoo’s donation of a ceramic rhi­noceros sculpture to the MisericordiaHeart of Mercy in Chicago, which assistsindividuals with developmental dis­abilities in maximizing their level ofindependence and self­determination,provided an ideal opportunity to sharethose types of programs with a wideraudience. Brookfield Zoo’s Public AffairsDepartment felt the most compelling