Our Marketing Consultants can put together effective, fun marketing campaigns that will set your business apart from your competition.

You can't afford to ignore the Baby Boomers:

Boomers represent 42% of the population

They control 66% of all income

They control 65% of all discretionary income

Baby Boomers influence 4 generations of spending: Their own, their children, their parents, their grandchildren

WDJO listeners are an excellent mix of males and females, Baby Boomers in their 40's, 50's and 60's - who have the most spendable $$. Over a quarter million people in our primary coverage area! More audience for your advertising dollar! WDJO reaches the Baby Boomer generation, who are very loyal to the music they grew up with. No other format delivers this age group!

WDJO CORE ARTISTS COVERING the 1950's, 1960's and early 70s70's

Beatles, Beach Boys, Motown, Chuck Berry and the British Invasion

WDJO Reaches the Generation that:

-Represents 42% of the population

-Controls 66% of all income

-Controls 65% of all discretionary income

FACT:

BABY BOOMERS control FOUR separate and distinct revenue streams; buying and advising on purchases for themselves, their children (often from several marriages), their grandchildren and their senior parents.