Over the past 12 months this has seen more than 1,600 people enjoy films such as The Help and Best Exotic Marigold Hotel at 22 venues around the district, including halls in Ripple, Castlemorton and Upton-upon-Severn.

After securing the lottery funding it is now planned to launch an official ‘Rural Reels’ scheme, featuring nine local partners, in April.

The project will aim to ensure regular film screenings in local halls, with some venues having their own dedicated movie equipment and others sharing.