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The Home of All Inclusive

We’re the All Inclusive holidays experts. Every single one of our getaways includes flights, accommodation, transfers, three meals a day and local drinks as standard. And, at a lot of our hotels, that’s just the tip of the iceberg. It’s why you voted us ‘Best Large All Inclusive Holiday Company’ at the British Travel Awards, and 94 per cent of our customers rated their breaks with us as ‘good’ or ‘excellent’. We know one size doesn’t fit all. That’s why we’ve got Holiday Villages and SplashWorld for families, sports-packed Club Magic

Life hotels, SuneoClub for the budget conscious, and our Premier range for those looking for luxury. And whether you want to scuba dive in Egypt’s Red Sea, kick back on sugar-white sands in Cuba, or tuck into tapas in Spain, we’ve got a destination to suit you. Wherever you’re jetting off to, don’t forget to download the MyFirstChoice app. It’s got loads of info about our hotels and resorts. For more in the way of inspiration, check out our blog or follow us on social media.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information or for more information about financial protection and the ATOL Certificate go to:www.atol.org.uk/ATOLCertificate