Photocall to promote Gordon Ramsay's new series 'Hotel Hell' outside Club Nokia at LA Live. Fans were challenged to open the door to the mock 'Hotel Hell' as bellhops handed out branded keycards to see if their key worked.

Gordon Ramsay and LA Live - Gordon Ramsay cut out Friday 10th August 2012 Photocall to promote Gordon Ramsay's new series 'Hotel Hell' outside Club Nokia at LA Live. Fans were challenged to open the door to the mock 'Hotel Hell' as bellhops handed out branded keycards to see if their key worked. (4 Pictures)