As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.

This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant's Whisky and new Instagram ads.

Paddy Power is among the brands that will be speaking at Econsultancy's Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more.

Lidl surprised consumers in the UK recently with its new TV campaign that aimed to alter perceptions of the brand.

Popular opinion suggests that you get what you pay for at Lidl, so the products match the low, low prices.

However the #LidlSurprises ads play on that image by showing consumers who are pleasantly surprised at the quality of the retailer’s various produce.

The campaign comes as the grocery chain is plotting a £220m UK expansion that will help it to further capitalise on its already soaring sales figures, with revenue expected to reach £4bn in 2014 up from £2bn in 2010.

It’s rival for the crown of the people’s favourite budget retailer comes in the form of Aldi, which achieved sales growth of 35.3% in Q1 2014.

Both retailers have been trying to reinvigorate their marketing with a focus on digital and social media, so I thought it would be interesting to see what Lidl and Aldi are up to on Facebook and Twitter...

Earlier this month Lidl unveiled its new £20m brand campaign aimed at altering the public’s perception of its products.

It marks a step change in the company’s marketing strategy, as it had previously relied on door drops and leafleting to get across its price message.

Lidl will now focus on TV ads and social as a way of communicating with its customers.

The campaign comes as the grocery chain is plotting a £220m UK expansion that will help it to further capitalise on its already soaring sales figures, with revenue expected to reach £4bn in 2014 up from £2bn in 2010.

All the activity is centred around #LidlSurprises, with TV, print and in-store promotions all sporting the hashtag.

We’ve all been reasonably impressed with the campaign at Econsultancy (Ben Davis in particular), so I thought I’d elaborate on what makes it so impressive.