On the vaguely more serious side, keynoter and web academic Alice Marwick gave some weight to proceedings, noting that internet culture is often sexist, homophobic and racist, according to Wired: "Popular blogs are all written by white guys... and the most popular YouTube videos are of hot girls."

Despite that, she urged that internet culture be taken seriously. "Rather than fuel a cycle of novelty, let's use this media as a valid alternative. Let's challenge or change the views that we're subverting from."