People Pattern raises $4.5M to reveal much more about your sales leads

Since Gartner predicted that the chief marketing officer will spend more money on information technology than the chief information officer by 2017, investors have been making moves to benefit when that time comes. The latest evidence of investors betting on software for marketers comes from Austin, Texas, where People Pattern got its start earlier this year.

People Pattern, a company that evaluates social media channels to deliver insight about sales leads and other potential revenue drivers, has closed a $4.5 million round of new funding. Mohr Davidow Ventures led the round, which contained contributions from private investors. The deal comes on top of a $250,000 round of seed funding earlier this year, Ken Cho, a People Pattern cofounder and its chief executive said in an interview with VentureBeat.

“Really, what we’re trying to do is define the audience and the attributes around the audience that talk about the product, brand, or company, and not just around the conversation,” Cho said.