Budweiser Buddies Up With Bitcoin for US Concert Series

Beer! Music! Bitcoin! At the Budweiser Made in American festival this August, you’ll be able to combine all three.

168 Total views

0Total shares

Beer! Music! Bitcoin!At the Budweiser Made in American festival this August, you’ll be able tocombine all three.

American beer giant Budweiser has announced itwill partner up with Bitcoin wallet CoinBase for its annual live musicfestival, which is taking place this year in Philadelphia and Los Angeles(simultaneously!) over Labor Day weekend (August 30-31).

The CoinBase/Budweiser partnership will be advertised aroundthe event, some concession stands will accept Bitcoin as payment, and (to upthe ante) they’re giving away freeBitcoin to attendees.

I repeat: Free. Bitcoin.

Only $10 worth of free Bitcoin, but still. Attendees mustsign up for an online invitation when buying tickets to the festival andregister for a CoinBase wallet. Once registration is complete, the wallet willbe credited with $10 of Bitcoin.

Budweiser added that the offer is limited (though did notspecify HOW limited) and that only US residents are eligible for the deal(though residents of California, Ohio, and Texas inexplicably are not).

Though the deal is probably unlikely to attract newconcert-goers, it should make for a more pleasant experience for the peoplealready planning to go – not to mention a spectacular way to spread the wordabout Bitcoin among the youth of Philly and LA.

Bitcoin promotion aside, the festival itself doesn’t soundtoo bad either. Made in America, now entering its third year, has boomed intothe summer concert market with over 120,000 tickets sold in 2013. This year,Kanye West and Kings of Leon are headlining in Philadelphia, while ImagineDragons and John Mayer are dominating the stages in LA. Check out the fulllineup for both cities here.

For CoinBase, the festival is just a latest effort topromote cryptocurrency awareness using Bitcoin giveaways.

Earlier this month, the wallet service announcedit was giving away $10 of free bitcoins to college students, offering the moneyto students around the world who registered a CoinBase wallet with a valid .eduaddress.

CoinBase saidit had a terrific early response to the deal, with close to 2,000 studentssigning up from the ten universities with the highest number of participants.The top five schools (as of May 14) were Drexel University (133 participants),Purdue (172), Berkeley (232), University of Texas (290) and the University ofIllinois (496).