Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

[...] This post was mentioned on Twitter by GoGrid, GoGrid, GoGrid, Damrongwit, Jesus Novoa and others. Jesus Novoa said: May their first cloud be a masculine cloud RT @GoGrid: @BuzzOutLoud Thought you might like this post about our ad http://bit.ly/9IdFQx #bol [...]

I'm late to the party I know, but I want to chime in for the great work you did with the new ad. The first version I didn't dislike I just didn't understand. But the new ad got half of the train looking at me during my commute this morning because just burst out laughing, the end caught me totally off guard and was perfect. I have now seen or heard the ad nearly a dozen times today by choice either on BOL or here. There are a lot of marketing firms that could learn from you.