The message was visible for just minutes on Sunday

Under photos of children engaged in outdoors activities, the nation’s largest retailer briefly posted a message containing a four-letter expletive that begins with the letter “f.” The message, which appeared in capital letters on Sunday, read: “WHAT THE [expletive] WAS FACEBOOK THINKING!!!!!Q,” according to PRDaily.

Not surprisingly, the message was deleted just minutes after it appeared. However, it was visible long enough to generate more than 3,200 comments from Facebook users. It also received more than 6,000 likes.