Play Fair

A joint venture between the Toy Association and LeftField Media and presented by Spin Master and Toys “R” Us, Play Fair is nearly double in size in 2017, providing greater ways for children, parents, teenagers and fans to play! Families and fans will be delighted with hands-on exhibits and demonstrations, awe-inspiring displays, talent appearances, dozens of toy and entertainment brands, and never-before-seen exclusives. Attendees also receive a first look at the finalists for The Toy Association’s 2018 Toy of the Year (TOTY) Awards.

While at Play Fair NY, meet and take photos with some of your favorite characters, including characters from Paw Patrol, PJ Masks, Teenage Mutant Ninja Turtles, Hatchimals, Shopkins, SpongeBob Squarepants, Grossery Gangs, Peppa Pig, Rusty Rivets and many more! Meet and play with players from the NY Knicks, NY Rangers, Harlem Globetrotters, and the NY Liberty.

Engage with the NYC Rockettes, Gross Scientists, Jedi Trainers, Magformer builders, and favorite Children’s authors on the activity stage! Play in the LEGO Brick Pile, race your creations down the LEGO Race Ramp, challenge your friends and family in the NERF Arena. Play in Virtual Reality with Cartoon Network’s Ben10 and Minecraft, and get glitzed upped at the ALEX glitter makeover station and so much more!!

Watch a Shopkins fashion show, exclusive premieres and screenings, a drone demonstration with Johnny FPV, WWE superstars, and more on the main stage, sponsored by Toys”R”Us and hosted by Greg T from the Elvis Duran Morning Show!