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Winn-Dixie launches Wall of Honor to support Wounded Warrior Project

Southeastern Grocers, the parent company of BI-LO, Harveys and Winn-Dixie stores, has launched a “Wall of Honor” community donation campaign in all its stores.

The company said that every penny donated by customer through Nov.15 will go to the Wounded Warrior Project Independence Program.

Shoppers can purchase a $1 Dedication Card at area Winn-Dixie stores.

“During our successful Independence Day campaign, which raised over $3 million for the WWP Independence Program, we were inspired by our customers and associates who wrote personal dedications to their own warriors on program signage in our stores,” said Ian McLeod, chief executive officer and president of Southeastern Grocers. “We fully recognize their pride and continue to honor and give thanks to our military and their families for their sacrifices,” continued McLeod. “We serve our customers in states with some of the highest Active Duty military populations in our country, so this cause is especially important to our associates, customers and the communities in which we live.”