Faith keepers are your innermost circle of friends (and maybe family) who help you stay in faith, remind you of your purpose, and keep your flame going on days when things feel bleak.

They are your biggest business supporters, cheerleaders, and brand advocates.

And every female entrepreneur needs them.

You see, when you are surrounded by loving, like-minded faith keepers, you will always have a band of supporters. You need people who have your back, understand what it’s like to be on this entrepreneurial journey, and know you’re a freak and love you anyway.

In this week’s marketing strategy, I will talk about finding your faith keepers. And if you already have faith keepers, use this blog post as a reminder to thank, cherish, and honor them. Let’s get started.

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It may surprise you that I even ask this question: What does this have to do with marketing?

Well, it’s a mindset question, and as you know, a fantastic mindset has everything to do with fantastic marketing results.

Besides, we often get so caught up in day-to-day activities, we lose sight of the big picture. The big picture of entrepreneurship has two parts: our “why” (how we serve others) and the betterment of our own lives.

Entrepreneurship is a journey unlike no other, and it should have its rewards. Knowing how you want to be rewarded – how you want to live your life – comes shining through when you think about your perfect day.