Marketing automation systems have empowered marketers to connect with current and potential buyers in ways most never would have imaged a decade ago. Today, marketers are able to reach greater amounts of consumers and clients as well...

Self-service cloud data visualization tool DataHero has unveiled a new partnership with marketing automation platform Marketo, which will help users dig deeper into their data and analyze their marketing funnel. Through the integration...

:: By Derek Schou, Associate Editor :: The software that marketers use is their lifeblood - and marketing automation software is no different. In many cases, marketing automation software replaced the need for marketers to keep track...

In business, it’s not always about who you know but also how much they can count on you. Barry Clark has joined Smarter Remarketer, a provider of customer intelligence and marketing automation for multi-channel retailers, as...

Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system...

Viewing " The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014 " report will cost you a cool $2,495, but Act-On has shed light on its position in the report. Forrester names Act-On as a leader among lead...

Spredfast’s impact in the social sphere is spreading, well, fast. Today, the social relationship platform provider announced it has raised $32.5 million in growth led by Lead Edge Capital, which has funded well-known software...

Telerik has improved the usability of its Sitefinity CMS product, making it more efficient for brands to deliver content to their audiences. The new usability features include inline editing, a Google Analytics module and a Dynamic...

Marketing automation provider Marketo 's spring release is focusing on security and scalability. The company initially focused on small and mid-size companies with an "ease-of-use" marketing message but seems to be focusing...

That's right - Website Magazine is bringing back it's popular Morning Wire blog post. There's often just too much good information that can't be covered, but these round-ups offer more content in much less time for...