A Clever Packaging For Cookies That Looks Like An Old-Fashioned Oven

Iowa-based creative studio Saturday MFG has created a great retro-themed branding design for Thelma’s Treats, a warm cookie delivery business that is named after the owner’s great-grandmother and her famous snickerdoodle cookie recipe.

Considering the cookie company’s heritage, the delivery box that holds the cookies is made to look like an old-fashioned oven, complete with graphics of hobs and nobs on the top.

Designed to bring on warm, fuzzy feelings of nostalgia, the brand’s tasty products even slide out of the box in the same way that cookies are removed from an oven.