Projects and Products to Make the World a Happier Place. Jennifer Heynen designs sewing patterns, craft kits, quilting fabric, licenses her art to companies for Garden Flags, Bags, Accessories and more all in a Happy and Bright Style.

Jennifer Jangles

Monday, October 24, 2011

Opening A Gallery, Part Three, The Fun Part

This is my third post in my Opening a Gallery Series. This is what I think is the fun part of owning a gallery. What to sell and how to display it. It is more challenging than I expected. I like to make everything. I am still finding out that sometimes you have to buy displays and products, let me explain...

I started out making absolutely everything in my gallery. Painted pottery, wall hangings, ornaments, jewelry, etc. Seemed like a great idea at the time but first of all I found that folks coming into my store were crafty. They were buying buttons, fabric, and beads to make things of their own. I found that customers wanted beading wire and clasps to string a necklace. Hmm, I couldn't make that. When you are providing things for your customers you can't just provide what you want and make. Since opening I have added beading necessities, accent beads, trims, and embellishments to compliment my work. And as a side note the gallery is expanding as we speak and I am going to have even more, unique supplies to go with my work. You will find your customers will guide you to what they want. You will then know what to provide.

Displays are another thing I wanted to make. First of all not to look like every other stores and second to save money. No one wants to spend money on displays. You can see some of the pieces I built here and here. Sometimes though it's best to display things on a spinner rack. You don't want your display to over power what your selling.

Book: Sew Small

BOOK: Stitch Kitsch

BOOK: Extraordinary Colors

BOOK: Ceramic Bead Jewelry

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Jennifer Jangles uses affiliate programs from time to time for income. These are links that lead to Amazon, Craftsy, and others. This helps me be able to bring you free projects. I never link to anything that I don't personally use or recommend, you can be sure of that. I take this very seriously. As always, please contact me if you have questions.