TEL AVIV, Israel & LEHI, Utah--(BUSINESS WIRE)--MyHeritage,
the leading international family history and DNA company, announced
today the appointment of Dr. Yaniv Erlich as its Chief Science Officer.
Dr. Erlich, a DNA scientist of world renown, will lead scientific
development and strategy for MyHeritage
DNA, the company's newly established DNA service for family history
and ethnicity, and ensure that its products are built on a solid
scientific foundation.

“We are committed to providing
our users with the most accurate DNA results, and helping them
understand more about themselves. Yaniv will lead a dedicated team of
world-class scientists to help us achieve this.”

Dr. Erlich, nicknamed the Genome Hacker by Nature journal, brings
to MyHeritage unparalleled experience in the field of genomics as
Assistant Professor of Computer Science and Computational Biology at
Columbia University and as a Core Member at the New York Genome Center.
He is also the former principal investigator and a Whitehead Fellow at
MIT's Whitehead Institute, founder of DNA.LAND and the principal
investigator of the Erlich DNA lab.

Dr. Erlich completed his Ph.D. at the Watson School of Biological
Sciences at Cold Spring Harbor Laboratory in 2010, and has won numerous
awards as a cutting-edge scientist, including the Burroughs Wellcome
Career Award (2013), the Harold M. Weintraub Award (2010) and the
IEEE/ACM-CS High Performance Computing Award (2008). Dr. Erlich has a
B.Sc. degree cum laude in Neuroscience from Tel Aviv University.

Dr. Erlich's research interests are diverse and cover many facets of
computational human genetics, including population studies, DNA privacy,
DNA storage and genetic research in crowd-sourced family trees.

“We're delighted to welcome Yaniv to our management team. Yaniv's
expertise in computational genetics and its synergy with family history
will provide the solid scientific foundation that is fundamental for
setting apart our fast-growing DNA service from the others” said
MyHeritage Founder and CEO Gilad Japhet. “We are committed to providing
our users with the most accurate DNA results, and helping them
understand more about themselves. Yaniv will lead a dedicated team of
world-class scientists to help us achieve this.”

“I’m excited to join the talented team at MyHeritage and put my
scientific experience to use by the millions of users on the MyHeritage
platform,” said Dr. Erlich. “I've collaborated with MyHeritage since
2012 and have known them to be forward thinkers about building tools and
platforms that enable massive scale scientific studies. I look forward
to opening new horizons in consumer genetics in my new role, and further
empowering our users with useful and creative tools that harness the
latest scientific discoveries”.

MyHeritage DNA was launched in November 2016, offering simple DNA
home-testing kits for determining users' ethnic origins and discovering
new relatives. The service is offered in more than 190 countries
worldwide, in 42 languages.

About MyHeritage

MyHeritage is the leading global destination for family history and DNA.
As technology thought leaders, MyHeritage has transformed family history
into an activity that is accessible and instantly rewarding. Its global
user community enjoys access to a massive library of historical records,
the most internationally diverse collection of family trees and
groundbreaking search and matching technologies. Through MyHeritage DNA,
the company offers technologically advanced, affordable DNA tests that
reveal users' ethnic origins and previously unknown relatives. Trusted
by millions of families, MyHeritage provides an easy way to find new
family members, discover ethnic origins, and to share family stories,
past and present, and to treasure them for generations to come.
MyHeritage is available in 42 languages. www.myheritage.com