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"We have always tried to break some new ground with all our shows!" - Yash Patnaik

"We have always tried to break some new ground with all our shows!" - Yash Patnaik

With all three of his shows on air currently rising the waves of popularity, we get producer Yash Patnaik of Beyond Dreams Entertainment to talk about the USP of each of the show and what makes them stand out in the current lot.

Yash Patnaik
is one happy producer these days. While Veera on Star Plus is amongst the top
10 shows on Indian Television, Sadda Haq is the most popular show on Channel V,
and Main Naa Bhoolungi with its gripping suspense is putting a strong front on
prime time.

Here the proud producer talks about all the three shows on air, their USP and what makes them stand apart from the rest of the lot.

"Veera has
been on air for almost 1 1/2 years now and the first phase has got over with the
leap. According to the script the leap was to happen in the 33rd
episode but the kids were much loved and the track turned interesting too showing
many things which were never ever played on TV to keep the audience engrossed.
The emotional bonding between the siblings has been the USP of the show and
thus the leap which was to happen in the 33rd episode happened after
285 episodes. Now with the main track being introduced with childhood friends
Ranvi (Shivin Narang), Veera (Digangana Suryavanshi), Baldev (Vishal Vashistha) and Gunjan (Farnaz Shetty) all grown up and how their lives meet by chance
it will become an interesting love story too between the two couples Ranvi and
Gunjan and Veera and Baldev. While with Ranvi and Gunjan it is one sided love
and realization from Ranvi's side; Veeraand Baldev are always shown to be at
loggerheads!"

"We are
exploring new grounds here too with the love hate angle. You start hating
somebody only when you love that person and the love starts growing and unless
you love somebody you cannot hate that person. If you don't love that person
you will ignore him or her so the USP or rather the DNA of the show is sibling
love and it is not just another love story so we are playing with all the four
characters where each is affected by what happens in their lives. The fallout
between the two families and none of the tracks is in isolation unlike other stories."

"There is a
strong interconnect with the families and it is not a bubblegum story just about
youth. There is a back story related to all the characters and their history
and equation with each other. So we have taken care that despite the show being
youth oriented it is not just about college and campus life which is expected
of youth shows but is more than that. The family track and the roots are inherent
to the drama."

"Sadda Haq
was a complete experiment in which we again didn't follow the regular story
telling format of youth, college romance and all. It is more of a quest of a
girl named Sanyukta (Harshita Gaur) who has a dream and pursues it too. She is from a strong patriarchal
family but still she chases her dreams, faces the male dominated society to go
to college and stands against her challengers. At the same time she is not a
tomboy or someone who smokes or drinks, but she is a simple girl who is
grounded to her roots. Her character is liked by the audience who feel
somewhere connected with her as the main lead. The youth audience too are feeling
good maybe because of the storytelling pattern while the older audience too
watch it."

"The show has
found acceptance from people of all ages. I have a friend who's mother is in
her 80's and she watches it without fail. She had seen the promo while watching
Veera and she got interested in it. She says she relates to it since when she
was young she also had similar dreams but never dared to challenge and pursue
it but now she wants her grand-daughters to fight for their rights. One of her
granddaughter is working in a bank and is in fact the first girl of the family
to go out and work. She has a strong connect to the show and wants girls to
make their talent count."

"We realized
that there was no daily soap thriller so when writer Virendra Shahaney came to us
with this concept I found it to be very interesting. There have been shows
earlier like Kahin Kisi Roz, Chhal-Sheh Aur Maat but not many recently. Thrillers don't find
a place at all in the main stream prime shows so we joined hands to produce it.
It is a hard core thriller which has tough competition at the 8 pm slot which
has Balika Vadhu, Jodha Akbar and Ek Nanad Ki Khushiyon Ki Chaabi...Meri Bhabhi at the same time on other
channels so it was a little tough getting eyeballs but yes we are picking up."

"Main Na
Bhoolungi is a finite series and will come to a definite end on 20th
of June. The story at this juncture is at a crucial stage with Shikha (Aishwarya Sakhuja) making a
comeback to take revenge over Sameer (Vikas Manaktala). She has got a glam make over with an
entertaining episode introducing her to look forward to."

What next -

"At the end I
can say that we have always tried to break some new grounds with all our shows.
On each of our shows we try to be honest to the characters and the situations
which makes us the winner.

We have
couple of shows in the pipeline but everyone is waiting for the IPL. So post
IPL we too will start movement and try to pitch in new shows. We have always
tried to bring something new to the table and never followed a trend so do
expect something new from us soon."

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