If you think about it, the real problem here is : How can you, on the one hand believe you care about animals, while sitting down
to eat them. The meat industry is well aware that most of us want to get around this contradiction by knowing as little as
possible about how the meat reaches our plate. This is why you see so many claims, and friendly sounding words on their
products and in their adverts. They know many of us will pay more if they can convince us that their product is “healthier” for us
and was raised “ethically” or whatever.

They want us to buy into the idea of “ethical” or “happy” animal products.So is any of this really an advance for the animals? While it may mean some slight improvement in their short lives, mostly this
is pure spin. They're saying what they think you want or need to hear. This is a marketing ploy by producers to allow people to
distance themselves even further from the sources of their meat with a layer of “feel-good” sound-bites. It is great news for the
producers who can charge even more for their products, and great news for those who profess to care about animals but still
have no problem eating them.

OK. Maybe there is more space to run around in, maybe feed has been improved, maybe already short lives will last a few days
or weeks longer, but the end result is always the same. The slaughterhouse.