Winterville Mounds

Evaluating the visitor experience, marketing and operations

Winterville Mounds is a 42-acre archeological site
near Greenville, Mississippi, featuring 12 prehistoric Native American mounds,
two large plazas, and a museum. Owned by the Mississippi Department of Archives
and History, this important archeological site retained A Different View to
evaluate their visitor experience to help inform any future development plans
for the site.In addition, since this is
in a very small market with a small staff, there were some operational
constraints that the client needed help with.

A Different View started by evaluating the
experience in light of the mission statement.
We also evaluated the brand and therefore the branded experience, to
identify gaps in maximising visitor engagement while on site. We also evaluated the “pre-experience” by
reviewing marketing material, digital footprint and website presence. Recommendations were made that included
marketing suggestions, experience improvements and operational suggestions. The
client now has a road map to consider as they contemplate redeveloping this
important site.