Forbes: 7 Reasons to Use Event Marketing

The prestigious American professional journal Forbes advocates more use of event marketing. The magazine publishes a list with 7 reasons to give live communication an important position in your marketing mix.

"Although classical advertising campaigns worked well for brands in the past, it is time to include experience and live in the campaigns", states Forbes. "Event marketing gives the unique opportunity of letting your target audience 'feel' what your brand stands for. The live interaction gives you a head start on your competition"

The journal composed a panel with 7 executives of marketing agencies who each gave their reasons for choosing event marketing:

You'll Create Something TangibleBy giving people an experience, you have a bigger chance that they will be wanting to share that experience with their followers on social media. Moreover, an experience is more easily remembered and you are more quickly inclined to talk about it than about a classic commercial.

You'll Let Clients Experience Your WorkEvent marketing gives your customers a better grasp on who you are and what you do.