Showing a white Mercedes Benz in confrontation with an old, rusty truck, overloaded with black people and cargo, this advert is visually playing with typical anti-immigration images such as “the boat is full” and it repeats the stereotype of a chaotic, poverty ridden continent. This is reinforced by it’s slogan (literally translated): “The SIXT World Cup Tip: Ghana — it could become narrow. 50% solace-reduction for Ghanaians if Germany wins”

Its look pretty offensive,but my uniform experience has taught me that Germans are the least racist people in Europe,if not in the World.Atleast they would tell you how they feel and why,but others would pretend to love and accept you,but behind you its a different story.

Sixt is Bavarian (neither typically German, but that nazi-prone and slightly separatist state down in the southeast) but this doesn't change things much, anyway.

I have to agree, Sixt from Munich have fucked up things pretty bad again. This is what you get from that totally unprofessional bunch of idiots in the Munich media and advertising scene, and it also seems to appeal to people's taste in Bavaria which is a very bad thing…

do people in africa not drive vehicles like that…? it is only the truth.

Bull06/07/2010 at 18:55 ·

seriously…? you allege racism then come back with a racist comment like that…? How high of an opinion of yourself and other Africans to think that YOU all are “the future” of this great planet of ours.