Using comics in business

Using comics in business is a great way for companies to communicate with their employees.

Companies generate a big amount of data and the question is what we do with it and how can this information be helpful in gaining useful insights into the business? Many companies are working with new database systems and data analytics. A major UK bank wanted us to explain to their employees how their new database system works.

Our approach

It could not be done with only one image or a poster: the explanation required the use of sequential images showing the various stages of how the database works. In this case, we decided to create a comic page. Why? Because using comics in business is accessible, easy-to-understand and very memorable. We believe that great design helps to engage audiences and capture people’s attention. Having a background in branding we know how to use colors and visual elements to keep the message ‘on brand’. In this case we had to break with the playful nature of the comic, limiting the colour palette, to communicate the seriousness of the topic.

Our process

1 ) Clients usually talk us through the brief and explain the project in detail. This time, the client created a sketch which was very helpful.

2) Based on the sketch, we created the first layout with most of the artwork only in pencil and one finished frame showing the style.

Once the layout was approved, we moved on to create the final version. The result was an elegant ‘on brand’ comic page that explained in a simple and fun way the company’s new database system. The client was very impressed by how engaging and fun the page was. The awareness and usage of the database increased with everyone wanting to know more about it!