The Right Tools to Understand Your Customers in 2017

If you want to be truly successful as a marketer, you have to know your customers better than you know yourself.

It’s the only way to create compelling messages and improve the clients’ experience. There’s a lot to gain if you manage to understand your customers and their needs. But it doesn’t come effortlessly.

The good news is there are tools for making this task easier. Using them can give you a comprehensive understanding of your customers – the key to achieving core business goals.

Are you curious what tools you should be using right now? Read on to find out!

#1 Get Data that Helps You Understand Your Customers

It’s paramount to know how visitors get to your website, where they click, what they do, for how long, and so on.

Each action performed by a visitor gives you valuable information about their behavior.

To get data that outlines these facts, you can use one of the best available free tools – Google Analytics. You can track referrals, time on page, bounce rate and many other metrics relevant to your niche and website.

The data you collect should help you understand your customers by telling you:

What your audience doesn’t understand

What they do and don’t like

On what pages they spend the most and least amount of time

#2 Engage with Your Audience in a Smart Way

Most people don’t want to interact with a business. They want to interact with other people. So you should do your best to humanize your brand.

Additionally, the recent few years have brought a change in customer mentality. In the past, you could reply to an email in a couple of days without getting many complaints. Now, users expect an answer much, much faster.

That’s why you should not be afraid to use Facebook Messenger to talk to your audience, answer questions, and provide support.

The same goes for Twitter and any other social media networks where you focus your efforts.