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We often hear phrases like this when it comes to new ideas in any business. Be it selling a new product, training staff or coming up with a new service or product altogether.

Putting the jargon aside, what’s the best way for a business to explore and portray its key messages effectively?

In our experience, it all starts with a conversation. We’re often averse to sitting around a table discussing ideas, purely in the interest of time, although often it’s the best way to really get important stakeholders and those on the front line stuck into what you’re trying to achieve.

Conversation allows people throughout different sectors of the business to voice what makes them come to work in the morning, to find out and barriers that people are facing with a certain product, the pride that they take in their customer service processes. Open conversations reveal hidden truths, communication gaps, negative issues, positive issues and an insight into all levels of the business. It’s the best way to find out what’s really going on.

I’m all too familiar with watch checking and the feeling that a meeting isn’t reaching a quick conclusion, especially during busy periods. Sometimes, however, taking the time to step back and evaluate could lead to the businesses next success.

Remember, Rome wasn’t built in a day.

Our expertise in messaging consultancy has helped many of our clients communicate effectively to their audiences. Get in touch to find out more on: +44 (0) 203 291 3897