The power of partnership: lessons from Road Safety Week

Partnering with other organisations can help to develop effective, successful road safety initiatives. This presentation will explore how initiatives such as Road Safety Week can be used to engage communities and organisations at a grassroots level, whilst also raising awareness of key messages on a larger, national scale. It will discuss how partnerships between statutory agencies and NGOs can benefit such initiatives, and how giving ownership of activities to communities can empower them to start campaigns that run beyond the week and engender tangible change to road safety in their area. Case studies will be presented from New Zealand and the UK, along with key points for organizing a successful week and developing effective partnerships in your organisation, region or country.