Showing 1 to 12 of 12

BRANDING
What is a brand?
- .A trademark which, through careful management, skillful promotion and wide use,
comes in the mind of customers to embrace a particular and appealing set of values
and attributes, both tangible and intangible.
- Definitions
o B

OBEDIENCE AND ETHICS
Historical background
- Nazi extermination of the European Jewish population
- Genocide carried out not just by monsters and sadists but also by ordinary people
- What could explain such extreme acts of systematic cruelty?
The Banalit

MARKETING TUTORIAL
Short discussion on each reading
Discuss brand loyalty examples
- What is loyalty?
o Attitude or behaviour?
o Relationship between and individuals attitudinal predisposition towards and
object and the repeat patronage of that object
- B

MN2112 READINGS
CHAPTER 1
- Bill Gates started Microsoft in 1975
- Steve Jobs started apple in 1976
- Michael Dell started Dell in 1984
- Start ups were happening all over the world
- Gigantic corporations that have made their founders into millionaires
-

MN2112 Week 2 Lectures
USING REFLECTION FOR ACADEMIC PURPOSES
Reflection
- Definition
o The careful consideration and serious contemplation of past events for the
purpose of evaluating or making sense of those events
What is reflection?
- Serious thought

WORKPLACE RESISTANCE
Obedience tied to legitimate authority and control
Control of (situation, culture, group, identity)
Organisations and control
- Sites of power and control
- Control of labour through
o Corporate culture, design of space, teamwork
o Em

Management Lecture
Marketing: Place
Marketing Channel
- A marketing channel can be viewed as a super organisation compromised of
interdependent institutions and intermediaries involved in the task of making
product and services available for consumption b