12 Online Marketing Tips For Xmas: #9

#9: Focus on Your Customers’ Successes

People buy from people they like and people they can identify with. Because nobody likes a show off, sometimes it’s best to leave the bragging to other people.

The best way for a prospect to identify with your business is to feature clients’ success stories. The best case studies focus on how you solved a particular problem for a client and the results it generated.