Teaser images that appeared on Sina Weibo recently show the beastly Xplay 3S brain-melting pixel measurements. While the phone’s diagonal size isn’t listed, it’s believed that Vivo may be using the 5.5-inch LG panel that was shown off earlier this year.

You may be asking yourself, “What’s the point of a 538 ppi display?” It’s well beyond what our eyes can perceive, but that hardly matters in the smartphone spec war.

Vivo knows that rabid technophiles just want to own whatever the best thing is, and they don’t necessarily need to understand why it’s the best.Vivo will get to shout “First!” with the Xplay 3S, and that’s all the motivation a lot of gadget makers need.

Whether or not your eyes notice the difference between the Xplay 3S display and the 1080p units in phones like the LG G2 and Galaxy Note 3, Vivo’s competitors certainly will. Make no mistake, smartphone history will repeat itself.

Now that one phone is being built with a 2560×1440 display, there will be others. The days of the 1080p smartphone are officially numbered. Do we need a 538 ppi display on our mobiles? Probably not. Would we benefit more if manufacturers stuck with cheaper 1080p displays and spent the extra cash on things like bigger batteries or additional NAND? Absolutely.

Does that matter? Nope. It’s all about keeping up with the Joneses, and the Vivo Xplay 3S looks like it’s the new Jonesphone.