Nude yoga girl hits the web

The Instagram sensation who has garnered over 150,000 followers in only a couple a months had launched her own web site. The self-described model, photographer and yogini announced on Instagram yesterday that her new website NYG was now open. The woman who is 25 years old according to her Instagram bio has been covered by a wide range of news media from New York Magazine to Cosmo.

The coverage centered around her artfully expressed black and white photos of clothes free yoga poses which have so far been able to able avoid running afoul of Instagram’s nudity rules. In a brief conversation we had on Instagram in her early days pre 150k followers the nude yoga girl shared she did not have any major gymnastic or dance background despite her model looks. Also she said she only started practicing yoga consistently this year after several years on and off.

While she is not the first yogini to post clothes free yoga photos on Instagram (see our coverage of the naked soul yoga challenge) using strategic lighting and positioning the nude yoga girl seems to have captured the attention of a broad cross-section of Instagram users, yogis and yoginis. The body positive thoughts which accompany the images (Nudity Is Not Only About Being Sexy, BECAUSE YOGA IS PERFECT FOR PEOPLE WHO ARE NOT PERFECT (SO EVERYONE?) have inspired many others to lose their clothes and strike a yoga pose. There are even some copy cat account like the nude yoga guy that have emerged.

Time will tell where all this is going whether the nude yoga girl is just another example of smart creative marketing to commoditize the clothes free body and yoga. Recently she asked followers on Instagram if they would be interested in buying posters of her yoga pose photos. So far the new web site has nothing for sale simply offering the photos and thoughts available on Instagram. We will have to wait and see if she storms the web with her non commercial artistic yoga as she did on Instagram.