Euromonitor International's The Procter & Gamble Co in Beauty and
Personal Care (World) Company Profile offers detailed strategic analysis
of the company's business, examining its performance in Beauty and
Personal Care industry. The report examines company shares by region and
sector, product developments, market and distribution strategies,
challenges from the competition and future prospects. Use it to
understand opportunities and threats facing the business and the factors
driving success.

Procter & Gamble's sales have been growing although the company's market
share steadily fell over 2007-2009, before increasing slightly in 2010.
In beauty and personal care, the company has been placing a particular
focus on men's grooming, oral care and skin care. There may be
opportunity to divest its colour cosmetics interests and some brands in
deodorants and bath and shower to release resources for innovation in
other prospective categories.