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Sunday, March 4, 2012

3 Levels of Strategy

by Greg

What makes a good strategy? Ask a collection of management gurus and you’ll get a variety of answers.
Some say that you need a vision. Others emphasize focus on your core
competencies. Still others would insist that you innovate your
business model and on it goes. There is also a divide on who should
form strategy. While some hold that it is a management function, others
believe that it should emerge from the bottom-up.
The veritable Noah’s Ark of voices and theories can be
downright stupefying. I would submit that one reason for the confusion
and cacophony is that, far from being monolithic, there are three levels
of strategy and each requires a very different approach.