And, finally I stumbled upon a blog I haven’t seen before. So, Michael Brito who says he’s working on a consumer blog for Intel gives his take on why corporate blogs fail.

I would argue that a corporate blog might not be the best tool to engage and converse with customers. It really depends on the level of usage and participation that your audience is engaged in with social media.

So here lies the opportunity. In a recent study conducted by ExpoTV, it was found that, yes, consumers do want to “have a conversation” with a brand.

I’ve said it before but not every company required a corporate blog. It all depends on what your goals are and how a corporate blog helps you achieve it. And, guess what if you don’t have time to maintain that conversation on a blog, go to twitter or friendfeed where the conversations are happening.