Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change. As CIO, Marianne is responsible for the agency’s intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives. She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency’s reputation for deep and substantive work in public relations.

Show Notes:

3:20 – Allison describes her role at Waggener Edstrom Worldwide.

4:10 – Allison on how she became the Chief Innovation Officer.

5:23 – Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 – Allison reveals the challenge of introducing a new technologies to consumers.

8:44 – Allison on what can be done to accelerate the adoption of new technologies.