Advertising

Go for if you’re turned on by Advertising and Journalism, say Veena Almad & Hans Lewis Don’t want to continue mundane graduate courses like BSc, BA and Commerce? Think you have creative juices flowing in your blood?? Then BMM (Bachelor in Mass Media) could be just the course for you. This is a 3 year graduation course where all the ...

Space the final frontier … not really in space selling terms. For the uninitiated, ‘space’ does not refer to an individuals land or freedom of existence. The space we are talking about is the space available and intended for advertising in different media. The advertising media available are print (newspapers and mags), electronic (TV- implies channels and radio), and outdoor ...

One fine day in the life of an account executive – Chatty Girija Advertising, the word itself sounds glamorous, happening and hep. On the surface it seems so, when ads are seen splashed on various media vehicles and at the awards function nite. For the inside stuff, check it out yourself in the next few seconds. An advertising agency comprises ...

The Truth About Copy and Dogs\r\nAll that they never told you about copywriting but you should know nevertheless\r\n\r\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \”something\” is \”copywriting\”.\r\n\r\nNow, before I get down to ...

The Truth About Copy and Dogs\\r\\nAll that they never told you about copywriting but you should know nevertheless\\r\\n\\r\\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \\\”something\\\” is \\\”copywriting\\\”.\\r\\n\\r\\nNow, before I get down to ...

Presenting a game u play with numbers: Behind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations. But then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with ...

The nitty gritty of marketing – Kaushal Karkhanis & Sonia Nazareth No 9 to 5 grind. No commuting. With as little an investment as Rs. 2000 – Rs. 3000 and some glib salesmanship, you can assure yourself of a healthy income. Some of the biggies claim they earn as much as 2-3 lakh a month!! Excited? Check out the wonderful ...

– Gyaan by an Client Servicing Divya Nailwal Age 26, Account Group Manager TBWA, Mumbai My name is Divya Nailwal. I’m 26 years old. Currently working in TBWA India Pvt Ltd as Account Group Manager. Currently I am handling brands like Nivea, Samsonite, PGI and Etihad Airlines. A BA (Hons) English Graduate from Delhi University, I started my career with ...

Presenting a game u play with numbers:\r\n\r\nBehind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations.\r\n\r\nBut then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with satellite television, ...

The Truth About Copy and Dogs All that they never told you about copywriting but you should know nevertheless Okay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that “something” is “copywriting”. Now, before I ...