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For example, when Apple Computer Inc. (AAPL) released its new iMac with a 15-inch liquid crystal flat display in 2002, Ishida saw the potential to improve its sound quality with a Sanyo amplifier. After the engineer showed a custom-made prototype of the amplifier to Apple, the U.S. company saw the potential as well, and a peripheral product sporting the better sound system will come to market soon, Ishida says.

Argh.... internal speakers&#33;&#33; My ears&#33;&#33; Apple really needs to get on to that problem. A huge percentage of mac users will play music on their machines and it would save a lot of hassle if Apple bundled decent speakers with their products.