– Created a range of communication tools, including online articles, flyers, news releases, speaking notes, biographies, board meeting highlights, web content, surveys, key messages and event planning materials
– Led and supported board, school and media events for staff, students and the community
– Coordinated print and digital advertising for board-wide campaigns and initiatives with internal and external stakeholders, resulting in increased public awareness
– Supported schools through news releases and good news stories on internal and external sites, resulting in increased exposure and media coverage
– Managed the board’s Instagram account, created content to showcase student achievements and school activities and posted good news stories to Twitter and Facebook

Community Involvement

Co-founder and BloggerI Heart Hamilton, Hamilton
May 2011 to Aug. 2012
– Showcased the city of Hamilton at www.ihearthamilton.ca and on social media, resulting in media coverage and support from community members, local businesses and organizations
– Initiated community engagement with local bloggers and followers, resulting in guest blog opportunities and relationship building, both online and in the Hamilton community

Internship

Communications and Communications and Fund Development Assistant Big Brothers Big Sisters of Hamilton and Burlington, Hamilton
Apr. 2013 to May 2013
– Developed and implemented a social media strategy for Facebook, Twitter and Pinterest and monitored all channels, resulting in increased public awareness and engagement
– Prepared reports and articles for the Hamilton and Burlington chapter to promote programs and services