Archive for “Start a Business”

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

Manchester’s growth – what it means to you An increasing number of people are looking to start businesses, but rather than focusing their attentions on London as they used to, more and more are turning to Manchester to set-up their new businesses. Over 14,000 new businesses were started in Manchester in the last twelve months [...]

Successful People Start With Proper Motivation What motivates you? Do you know? If you are an entrepreneur and/or just launching a startup, you need to figure this out, because motivation leads to passion, and both lead to success. Entrepreneur motivation, in fact, is rather a personal thing, but you can find what motivates you and [...]

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ [...]

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

Food Startups that are Changing the Way We Think about Eating Every year, there are hundreds of new food startups, and they are not always the same old, same old. Of course, there are still many that offer traditional menus for those of us who are a bit on the fussy side. But, there [...]

Being successful means being lean from the start If you’re in business and you haven’t heard the term “lean startup,” how’s living under that rock treatin’ ya? Lean startups are now on the lips, and in the arsenals, of today’s entrepreneurs. At its core, the lean concept emphasizes the importance of remaining small and agile [...]

The Business of Football in England – Cha-Ching! Football is known as the beautiful game, followed by millions across the globe. But it’s rare that we look at the state of football as a business. New research into the business behind football has revealed football’s biggest financial winners and losers during the 2014/15 season, showing [...]

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking. However, in too many cases they fail to optimize the opportunity because they are not sure what to do. So, by default, they end up spending their time [...]

Marketing on a budget for small retail store owners If you own a retail store that is not part of a major chain, you are likely on a much different budget than the big box stores. While your budget for marketing is probably much lower, getting your name out there is extremely important. So how [...]

Growing a Property Investment Business Many entrepreneurs consider property investment to be a great choice as a business start up. However, there is plenty to consider and learn if entrepreneurs what to successfully grow a property investment business. Multi-let versus single-let Multi-let properties, often referred to as HMOs, differ from single let properties in many [...]

Inside the Brain of an ISO Auditor Going for an ISO certification can be a very challenging process for a business. You need to arm yourself with a lot of patience and be very open minded regarding your business. For starter, you will have to choose a certification auditor who has experience in your industry, [...]

Setting your pet store apart from the rest Pet store ownership can be a very lucrative business endeavor. According to the American Pet Products Association, Americans spent more than $50 billion on their cats, dogs, and other companion animals in 2012. They also report that the number of owned dogs in this year was 83.3 [...]

Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I have [...]

The Process of Applying for Startup Finance Applying for funding or for a loan as a small business or startup presents a variety of challenges to entrepreneurs leading the process. The range of ways in which a startup might be funded is broader than ever but that only makes the way the process is approached [...]

The Big Apple: A Startup Hotspot Worth the Look Forget about Silicon Valley, it’s all about Silicon Alley now. New York is the start-up founder’s ultimate destination right now as more and more businesses are setting up shop in the Big Apple. The digital age has been supportive to New York, as its thriving status [...]

Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete [...]