The second someone starts watching your video, the production quality is going to influence their instant judgement on what they think of your brand. It’s essential that you get your video marketing right from the very first second so that your brand values can be accurately represented. Whether we want to or not, we always make snap decisions about brands whenever we see them for the first time, and these connections are so powerful that it can be very difficult to…

Whenever someone encounters your brand for the first time, they will make instant subconscious judgements that will shape how they feel about it. It will be a basic emotion which has the strength to influence the customer, whether in a negative or positive way. For example, when a customer sees a logo for the first time, they’ll form a subconscious judgement about it. It could be: “This company is fun” “They value quality” “They are forward-thinking” “They are a trendsetter”…

How do you start to write a brief for your video production?, whether it’s being done in-house or by using a corporate video production agency, getting your video right always starts with creating a detailed and carefully planned brief. In order to establish what you need to do, good production companies ask the right questions but if you’re on your own and you don’t know where to start, take a look at our guide below which should help you. This…

There are many different types of video (the brand video, the case study video) but by far the most common and popular is the promotional video. ‘Promotional video’ is a very broad term indeed – the other two examples above come under that definition as well – but promotional video is simply about businesses promoting themselves in order to drive sales. Businesses can then increase this video’s reach through promotional video marketing. Customers are increasingly active in promotional video marketing strategies…

Every corporate video production comes with its own unique set of challenges, but these challenges can be multiplied if you’re starting promotional video production for TV or DVD. Broadcast regulations can easily trip you up if you’re not careful so ensure you select an experienced video production agency to ensure your production is watertight or you could land in trouble. Video Production Agency – TV/DVD It goes without saying that if you’re producing something for commercial gain then everything you do and use needs…

There’s no question that these days every successful SME should have some form of video. Finding a video production company is easy, and getting a corporate video made is relatively quick and affordable. The only question that remains is: what kind of video should it be? ‘Corporate video’ is a very broad term that encompasses a wide variety of creative options and types of messages you may want to send. Here are some of the different approaches to corporate video…

It goes without saying that a key part of any video marketing campaign is how much budget is allocated to them, and that productions with a large budget can be more successful than those without. There are stories out there about ultra-low budget videos going viral and gaining millions of views online, and some will tell you a successful video marketing campaign is all about being creative without much budget. But how many videos made like this have you seen recently?…

The stages of great promotional video production may be a mystery to those who are new to the whole process. Of course you’ll be taken through every stage as it happens so you’ll know what’s going on, but it’s helpful to have a good idea of what your money is being spent on and from the video production company’s perspective, keeping the client in the loop can only be good for the working relationship. Below are the broad stages of…

Above is an example of our product video production work. With years of experience in creating promotional content, we create product videos that perfectly balance high-quality video production with expert video marketing to make sure your video works for you. The Brief To produce high-quality product videos for a range of SMART products to be used in schools. They had to look sleek and glossy, and demonstrate the key features which make them fun tools for learning in order to increase sales. Our Product Video…

Creating effective video marketing isn’t as difficult as it may seem, but it’s often overlooked. In many cases, producing a video for business is just a small part of what you may be trying to achieve. If the video showcases a product or service, or is an exciting new case study, then simply making the video may not be enough to enable commercial success. Here are our tips on producing effective video marketing. Before Production Obviously the immediate goal when making a…