Accent

Description

The accent (or emphasis) used within the statement in question gives a
different meaning from that of the words alone.
The key principle is that emphasis put on a word or phrase directs attention to
those words, signifying importance.

Emphasis in speech may be accidental or due to dialect, but often reflects
the deeper meaning of what the person really intends.

Example

I wonder if you really want to do this. (Accent
implies 'you want to do this')

What do you think people need about Charmix?
(Accent says 'you need Charmix')

Discussion

The emphasis put on words in a
sentence changes the meaning, often radically, which is one reason why the
spoken word can communicate so much more than the written word (although
limitedemphasismay be used here).

Emphasis draws attention to words, indicating priority, although this often
happens at a subconscious level (which is one reason it is often used in subtle
sales and advertising pitches).

Because of the subconscious element, it is possible to understand what a
person really means, and what they are actually feeling, from the emphasis they
use.

We also interpret the emphasis subconsciously, which is an opportunity for
the persuader to turn simple words into a powerful way of subtle communication.