3 examples of technologies delivering tangible returns

Technology has never been a more vital component for businesses of all sizes and industries. The challenge is often determining which technologies you should prioritise. Here’s what some successful business owners are doing to grow their businesses.

Even if you do incorporate technology into your business, there are still plenty of factors to get right. It means nothing if a particular tool does not actually support your business; bring in technology too quickly where there was none before and you risk scaring off existing customers.

“It's about making sure that the customer gets the right offering,” he says.

In order to get that right offering, Steve uses Mybottleshop’s online only shopfront as a means to collect customer data when purchases are made.

This allows Mybottleshop to predict other items that are similar to the purchase history of a customer.

“What we can do is based on the purchasing behaviour of the customer, we can then give them more tailored offerings so we're not wasting their time because it takes a lot of effort and cost to get people to sign up and engage with you,” says Steve.

“We can do stuff like that that a normal retailer who's got bricks and mortar [can’t]. We get it organically as part of the process; we don't even go out because the customer's interacting with us.

“We know their age, we can track their purchasing behaviour. We can see what they buy, how much they spend, where they’re located, what's the average spend on that suburb,” Steve explains

Steve says there are plans to use the entered date of birth, used as a means to determine whether a customer can legally buy alcohol or not, to generate store credit or free products for customers on their birthday.