Oracle unveils ‘Social Station’ platform

Dubai, August 22, 2014

Oracle has launched its ‘Social Station,’ an innovative new workspace within its social cloud’s social relationship management (SRM) platform that helps organisations socially enable the way they do business.

With an advanced and intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives, said a statement.

The station provides drag-and-drop capabilities that allow users to personalise their workspace with different social modules, to help users quickly and easily build out and configures their social workspace.

With a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customisable reporting options, users can customise their view of social data and access constantly refreshed updates that support real-time understanding.

It features one-click sharing capabilities and annotation functionality within the new custom analytics module, which also drives productivity by improving sharing and collaboration across teams, departments, and executives.

The multiview layout capabilities further allow visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period.

The Social Station also includes an enhanced calendar module that provides a clear visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views.

To support different user personas and social business needs, Oracle plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command center creation.

Meg Bear, group vice president, Oracle Social Cloud, said: “Consumers today have high expectations of technology applications’ capabilities and usability, and those expectations don’t stop when they enter their workplaces.

“We constantly evolve our products to give our customers a competitive edge, and Social Station delivers a dynamic UX that drives productivity and social business results. By making it easier than ever to understand, report, and share social insights across the enterprise, we are enabling our customers to move at the speed of social to align and impact business metrics and strategy.” - TradeArabia News Service