Saturday, July 23, 2016

In 2015 Apple and their agency TBWA/Media Art Lab took home the Cannes Grand Prix advertising accolade, winning the Outdoor Lions category with their user-generated 'Shot on iPhone 6' billboards which were spied around the globe.

When they revisited the campaign for the iPhone 6s launchoutdoorcampaign, as a point of difference they focused on faces and portraits, usually using two images per billboard.

Now for a second new wave of outdoor ads they has returned to the iPhone 6 philosophy of beautiful images of scenery, nature and the world around us, primarily using one central image per billboard to help mix things up in the city skies again.

Daily Billboard likes how this ad campaign continues to shine a spotlight on the natural wonders of our world and also humanity's architectural achievements, plus highlighting amateur and professional photographer's ingenuity capturing these inspirational images.

Interestingly enough we get many searches leading people to this blog and messages from countries around the world asking about the billboard images that have been captured in the skies of L.A., so here's another batch to enjoy (are they one of yours?).

These 'Shot on iPhone 6s' examples were photographed around the sprawling city streets of L.A. from June 30 to July 19, 2016, with many more filling the skies in multiple locations.

Obviously great campaigns always encourage imitators and social media startup I'm certainly tried to emulate the concept with theseI'm Here There Everywhere billboards. As they say imitation is the sincerest form of flattery.

It'll be interesting to see how long this user-generated Apple campaign will run. Will we ever see a 'Shot on iPhone 7' series of billboards we wonder.

UPDATED: Here's another frosty example of the new wave of billboards photographed above Hollywood Boulevard on August 2, 2016.

And another side of Sunset Vine Tower in Hollywood covered with the cool jellyfish ad creative.

UPDATED: It's that time again for Apple to refresh its outdoorcampaign by moving creatives around its ad locations in the sprawling city skyline, like this extra-large billboard snapped along theSunset Stripon August 15, 2016, although interestingly this is renamed the Shot on iPhone campaign.