If you are going to build a new website then you may as well do it right and plan your strategy upfront for the keywords and content you should use to ensure that you can dominate the search results for limestone related keywords.

✓ Their Google PPC activity, keywords and best performing Ads;
✓ The Top 20 Google results for all competitors to identify what their strategy is and to ensure we select the best keywords without wasting time;
✓ The number of back-links using limestone related keyword phrases. This shows us their strategy;
✓ Their social media footprint/reach in social networks like, LinkedIn, Facebook, Twitter, Blogs, Flickr & YouTube. A great way to listen to what’s going on.

After analyzing all the above information we are able to present the data in a simple one page chart as below.

The further along the X axis one is, the better their search visibility;

The further along the Y axis, the more socially relevant they are;

The size of the bubble determines the amount of content – this way we know if they are using inbound marketing techniques

We can see where Haifa Limestone is positioned against their competitors and we know exactly what to do, in which order and how much it’s going to cost.

And better still, when we re-evaluate in 3 months time we should see the progress that we make as well as keep an eye on the competition and their moves.

The next task we did was to identify the Top 100 keyword phrases we are going to target and sorted them into strength of competition.

We do this to identify which “low hanging” keywords we should target first so that we can show results within the first two months.
So we concentrate on the Light and Moderate (competitive) keywords first.