Department of Marketing

International Business: I B

Lower-Division Courses

Upper-Division Courses

I B 320F. Foundations of International Business.

Restricted to non-McCombs School of Business majors. Fundamentals of international trade and the international economy; international dimensions of several functional areas of business, including management, marketing, finance, and human resource management; theoretical, institutional, and functional foundations of international business. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Business Administration degree. Only one of the following courses may be counted: Economics 339K, European Studies 348 (Topic 2: International Trade), International Business 320F, 350, 350S. Prerequisite: Upper-division standing.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted a coursework taken in residence. May be repeated for credit when the topics vary.

I B 350S. International Commerce Analysis.

Study of the principles, policies, and problems of the international exchange of goods and investments. This course is used for classes taken on an approved study abroad program with the content equivalent of International Business 350. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Economics 339K, European Studies 348 (Topic 2), International Business 320F, 350, 350S. Offered on the letter-grade basis only. Prerequisite: Consent of Instructor.

I B 151S. Independent International Analysis.

Restricted to students in a business major. Country analysis by independent study. Designed for marketing majors who participate on a McCombs summer faculty led program. Conference course. Offered on the letter-grade basis only. Prerequisite: Credit or registration for International Business 350S; and approval from the BBA Program Office before the first meeting of the course.

I B 172, 272, 372. Seminar in International Business.

For each semester hour of credit earned, one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing; additional prerequisites vary with the topic.

Topic 1: International Marketing.Topic 3: Managing the Global Corporation.Topic 4: Competing with the Japanese.Topic 5: Business in Latin America.Topic 6: Business German. German 356W and International Business 172 (Topic 6), 272 (Topic 6), 372 (Topic 6) may not both be counted. Additional prerequisite: German 312K or 312V with a grade of at least C-, or appropriate score on the placement test.Topic 7: Advanced Business German. Designed for students who have taken German 328. Taught in German. Normally meets with German 336W. German 336W and International Business 172 (Topic 7), 272 (Topic 7), 372 (Topic 7) may not both be counted. May be counted toward the international business elective requirement. Additional prerequisite: Three courses beyond German 506, or equivalent credit on the placement test.Topic 8: Business Spanish. International Business 172 (Topic 8), 272 (Topic 8), 372 (Topic 8) and Mexican American Studies 350 may not both be counted. Additional prerequisite: Spanish 327G.Topic 9: Business French. Taught in French. Additional prerequisite: French 320E and one additional upper-division French course, or consent of instructor.Topic 10: Exporting for Entrepreneurs. Practicum-based course exploring the challenges associated with developing an export strategy for an existing start-up and/or small business. Covers topics surrounding export management as well as how business functions are impacted by a desire to export. International Business 372.10 and 372 (Topic: Exporting for Entrepreneurs) may not both be counted.Topic 11: Global Entrepreneurship. A practical guide to starting, managing and exiting a business in a global context. Aspects of global entrepreneurship including opportunity analysis, business planning, fundraising, competing in a global marketplace, and managing through crisis explored through practical experience and real-world examples. International Business 372 (Topic: Global Entrepreneurship) and 172, 272, 372 (Topic 11) may not both be counted.

Marketing: MKT

Lower-Division Courses

Upper-Division Courses

MKT 320F. Foundations of Marketing.

Restricted to non-McCombs School of Business majors. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Three lecture hours a week for one semester. Marketing 320F and 337 may not both be counted. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Upper-division standing.

MKT 337. Principles of Marketing.

Restricted to students in a business major. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for Business Administration 324 or 324H; and credit or registration for Statistics 309 or 309H.

MKT 337H. Principles of Marketing: Honors.

Restricted to students admitted to the McCombs School of Business Honors Program. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for Accounting 312H, Business Administration 324H, Economics 304K and 304L, and Statistics 309 or 309H.

MKT 338. Promotional Policies.

Restricted to students in a business major. Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

MKT 460. Information and Analysis.

Restricted to students in a business major. The development and analysis of information for marketing management sources. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Marketing 337 or 337H, and Statistics 309 or 309H.

MKT 363. Professional Selling and Sales Management.

Policies, operation, coordination, and control of personal selling activities in marketing organizations. Three lecture hours a week for one semester. Prerequisite: Marketing 320F or 337 or 337H.

MKT 366P. Marketing Practicum.

Restricted to students in a business major. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Prerequisite: Completion of forty-five semester hours of coursework, Marketing 337 or 337H, and consent of instructor.

MKT 370K. Retail Merchandising.

Restricted to students in a business major. Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

MKT 172, 272, 372. Marketing Seminar.

Restricted to students in a business major. For each semester hour of credit earned, one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Marketing 337 or 337H; additional prerequisites vary with topic.

Topic 1: Market Area Decisions.Topic 2: Consumer Behavior.Topic 3: Implementing Marketing Concepts. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Additional prerequisite: Consent of instructor.Topic 4: Global Marketing. May be used in place of International Business 372 in fulfilling the requirements of the major in international business.Topic 5: Design Thinking for Business Innovation. Focuses on gaining a theoretical understanding of design thinking, including: Customer-focus, cross-functional collaboration, and an iterative process for refining products and services. Intended for budding entrepreneurs and those interested in understanding the processes involved in taking a new product/service idea to market. Marketing 372.5 and 372 (Topic: Design Thinking for Busn Innov) may not both be counted.Topic 6: Marketing for Entrepreneurs. Focuses on the issues facing smaller and start-up businesses, including introduction to entrepreneurship, differentiation of the offering, mass markets versus selective markets, guerilla marketing, the business model and business plan, and capital markets. Marketing 372 (Topic: Marketing for Entrepreneurs) and 372 (Topic 6) may not both be counted.Topic 11: Brand Management. Addresses the strategic importance of branding and concepts, frameworks, and strategies for building, leveraging, and defending strong brands. Current opportunities and challenges in a variety of industries and markets, including consumer packaged goods, business-to-business, services, technology, online, and global. Marketing 372 (Topic: Brand Management) and 172, 272, 372 (Topic 11) may not both be counted.Topic 12: Contemporary Issues in Marketing. Covers current marketing challenges including reality ethics marketing services, anticipating and using market trends, and capturing the attention of the brain. Marketing 372 (Topic: Contemporary Issues in Marketing) and 172, 272, 372 (Topic 12) may not both be counted.Topic 13: Integrated Marketing Communications. Exploration of basic message development and dissemination across ever evolving media types, using a focus on the brain and emotions, as well as an intense examination of persuasion and core belief formation. Focus on group development of an IMC plan for a social issue. Marketing 372 (Topic: Integrated Marketing Communications) and 172, 272, 372 (Topic 13) may not both be counted.Topic 14: Pricing and Channels. Explores the concepts, theory and latest thinking bearing on the key issues in pricing and channels, taking the perspective of the marketing manager. Provides an opportunity, through extensive case analyses and multiple assignments, to apply concepts and theory to the solution of pricing and channel problems in realistic business settings. Marketing 372 (Topic: Pricing and Channels) and 172, 272, 372 (Topic 14) may not both be counted.Topic 15: Corporate Political Strategy. A study of how the political and regulatory environment enables and constrains business activity and how individual firms and groups of firms can ethically yet effectively lobby legislatures, negotiate with regulators, create industry associations, make campaign contributions, and engage in other political activity to gain competitive advantage. Only one of the following may be counted: Business, Government, and Society 371, Marketing 372 (Topic: Corporate Political Strategy), 172, 272, 372 (Topic 15).Topic 16: Business to Business Marketing. Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Marketing 372 (Topic: Business to Business Marketing) and 172, 272, 372 (Topic 16) may not both be counted.Topic 17: Consumer Behavior in a Digital World. Examines the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Marketing 372 (Topic: Consumer Behavior in a Digital World) 372 (Topic 17) may not both be counted.Topic 18: Creativity and Leadership. Exploration of the determinants for a meaningful and fulfilling life. Marketing 372 (Topic: Creativity and Leadership) and 172, 272, 372 (Topic 18) may not both be counted.Topic 19: Marketing Analytics II. Covers advanced analytics problems focusing on methodologies and their implementations, how marketing analytics allows companies to gain an advantage by serving customers better than their competitors. Marketing 372 (Topic: Marketing Analytics II) and 172, 272, 372 (Topic 19) may not both be counted.Topic 21: Strategic Product Management. Explores the principles of product management including identifying new growth opportunities, assessing the health and profitability of a product portfolio, developing new products, and positioning and repositioning of current products. Analytical tools, case discussions, and real-world derived projects will be the key learning tools. Marketing 372 (Topic: Strategic Product Management) and 172, 272, 372 (Topic 21) may not both be counted.Topic 22: Predictive Analytics and Data Mining. Comprehensive introduction to data mining problems and tools to enhance managerial decision making at all levels of the organization. Discuss scenarios including the use of data mining to support customer relationship management (CRM) decisions, decisions in the entertainment industry, financial trading, and even professional sports teams. No technical skills or prior knowledge required. Only one of the following may be counted: Management Information Systems 373 (Topic 17), Marketing 372 (Topic: Predictive Analytics and Data Mining), 372 (Topic 22).Topic 23: Data Analytics for Marketing. Introduction to the world of making more effective marketing decisions through the use of data. Examines sources of data, methods of collecting and cleaning the data, analyzing the data, and finally presenting the data in meaningful and impactful ways. Using real-world data and applications from a variety of industries, the objective is to assist in familiarizing with the empirical and analytical tools needed to make effective marketing decisions in the age of large and plentiful datasets. Marketing 372 (Topic: Data Analytics for Marketing) and 172, 272, 372 (Topic 23) may not both be counted.Topic 24: Digital Marketing. Explore online marketing strategies; navigate online advertising, search, social media, and online privacy; and design and implement an experiment to evaluate the effectiveness of online business decisions. Marketing 372 (Topic: Digital Marketing) and 172, 272, 372 (Topic 24) may not both be counted.Topic 25: Data Driven Marketing. Exploration of marketing research analytics using various types of data analytics and statistical learning models. Marketing 372 (Topic: Data Driven Marketing) and 172, 272, 372 (Topic 25) may not both be counted.Topic 26: Strategy Consulting for Marketers. Hands-on introduction to the science and art of marketing strategy consulting. Explores the consulting industry and the key concepts of successful consulting. Execution of a complete consulting engagement with an actual client. Marketing 372 (Topic: Strategy Consulting for Marketers) and 172, 272, 372 (Topic 26) may not both be counted.Topic 27: Reputational Risk and Crisis Management. Exploration of what risk is, crisis management techniques, market communications, and reputational preservation via readings, cases and guest speakers. Marketing 372 (Topic: Reputational Risk and Crisis Management) and 172, 272, 372 (Topic 27) may not both be counted.

MKT 178, 278, 378. Marketing Micro-topics.

Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Varies with topic