For me it's the same as any "new" media channel. It will be become an additional access point and the content will evolve to fit the format. I put 3 daily B2B newspapers on the web back in the mid 90's and the print versions are still going strong - although the way that newspapers render their content for the web has evolved a great deal in that time. Interestingly, it's also taken 10-12 years for the advertising dollars to start shifting (in a significant way) from print to web. For video on the mobile, the content will evolve to fit the format - and the experience will evolve as bandwidth improves (hspa and LTE).