The talk, which took place at London’s annualFestival of Marketing, explored the product’s unique conception, journey to market, launch and response.

Following this, the pair offered a considered retrospective and first-hand advice to those pursuing similar business goals.

This product responds to the rising demand for big businesses to take autonomy seriously whilst highlighting the need to underpin these products with a robust experience strategy. With future developments already in the pipeline we're proud to partner AXA XL on this journey.

To find out more about Tim and Adrian’s work clickhere or watch the video below:

Supporting resources available here:

Tim’s FoM interview - which supports his appearance and explores some of the issues Tim sees at the forefront of digital today.