Dec 21, 2010

5 Effective Old School Tactics To Get Real Estate Buyer Leads

The internet has revolutionized the way brokers, agents and property owners market and sell real estate properties, so much so that many agents have now shunned traditional means of generating real estate buyer leads in favor of new and modern methods.

However, ignoring time-tested and proven traditional ways is a huge mistake considering that many of these activities have produced results through the years. What's more, you don't need to be tech-savy or have deep pockets to create a pipeline prospects to sustain your real estate career and business.

I am sure many of you have one way or another have experienced using traditional methods but just in case you have forgotten, I have listed here 5 effective old school tactics that can get your more real estate buyer leads.

1. Property Signage / For Sale Sign

It's easy, cheap and very effective for obvious reasons: a prospective buyer gets all the important information in one swoop. The buyer knows right away the location (duh!), the neighborhood conditions, the design, availability (obviously it's for sale!) and who to contact for viewing.

You can create a property for sale sign in just a few hours. All you need to do is just go to any large format printer and ask them to layout a simple 'House or Lot For Sale' design with your contact details (if you know adobe photoshop, the better). They can print it quick and you can have it installed in no time.

2. Talk To The Neighbors / Nearby Property Owners

Again, many agents, brokers and even property owners tend to overlook this tactic. You'll never know if the next door neighbor wants to expand his property or has a relative or friend who they would like to take the property before anyone else does.

As an example, when my friend who owned a property in Iloilo wanted me to sell her lot (a corner property) in one of the plush subdivisions there, the first thing I did was to call the owners of the 2 adjoining properties if they would like to buy the lot before someone else does.

The result: both property owners paid me a visit the following day and made offers right there and then. I had to fax both offers to the seller and ask her to decide who to pick. In the end, the guy who offered cash won (obviously).

3. Distribute Flyers / Leaflets

Many brokers and agents still do this but many are discouraged by the results. In a way yes, people aren't responding to flyers like they used to but in my opinion its more of a case of:

- Improper distribution

- Lackluster flyer, copy, design, layout, etc.

- Wrong Timing / Occasion

It would be better to review your materials and ask yourself if these are compelling enough to prompt prospects to give you a call to ask for more information.

Better yet, why not produce your own flyers and not just depend on developer / office standard copies? I'm not saying the office issued flyers are bad but it would be better you have your own for branding purposes and you can also tweak the copy to suit appropriate occasions / seasons (Christmas, Summer or even events). If you have promos, you can capitalize on them too.

4. Site Stake Out / Open Houses

For agents selling development projects, hanging out at the site makes great sense if you don't have other important appointments. You'll never know when a prospective buyer walks in and makes an inquiry.

Most developers normally allow brokers to post agents at the project site subject to certain guidelines and restrictions which is a great opportunity secure prospects who already have an interest to buy, otherwise they won't waste time getting off their vehicles and inquire.

5. Direct Mail (Snail Mail)

Quite effective but a bit expensive. One way to cut costs is to deliver personally the sales letters direct to the offices and residences of the prospects.

The key here is to generate a list of probable and qualified buyers. You can start a list using trade directories, association listings, real estate buyer referrals from friends, family and social groups.

Yes, it's quite a tedious thing but if done right, this tactic can reap you great dividends.

So there it is, my list of 5 old school tactics to get you real estate buyer leads. How about you? Do you have your own suggestions / list? Please share it here by leaving a comment.

All the above info are very useful for us,The property enterprise then you are probably well known with the phrase lead generation. It is important to produce brings in order for your property enterprise to develop, but many people are still having problems in returning up with efficient prospecting methods.

This is informative as well as an interesting post to read. Thanks for sharing that good info about old yet effective real estate tactics, you really gave valuable information here. Pia | house for sale in cavite

Great list Ritche, these lists of tactics to get real estate buyers are surely effective even though they are old school. Posting a signage in front of the property you want to sell is a great way to get possible clients that are passing by in location. It is also the easiest way to let others know that the property is for sale and it won’t cost you too much. However, buying a property is very crucial, especially when you don’t have any knowledge about it. The best thing you will do is look for a partner that has the experience and resources about real estate. You can also check this video regarding an Australian's interested in US property for sale. It also discusses some tips that can help you invest effectively on real estate.

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I started selling real estate properties selling various subdivisions under Asian Pacific Realty in Cebu way back in 1993 and received my license as a broker from the DTI the following year, 1994.

Since then I served in various capacities with different realty agencies and was assigned to head the Cagayan de Oro Branch Office (SJRMC), Bacolod & Iloilo (Asian Pacific). I also was appointed VP of my own sales division aside from concurrent capacity as Western Visayas regional head / VP for APGC.

My work as head of the APGC involved crafting marketing strategies, training hundreds of sales associates, business development as well as managing the entire company's operations with the goal of making the entire effort profitable.

In the year 2008, I rejoined my family in Cebu and formed CNP Properties, an agency selling various properties in Cebu, Negros & Panay Islands.

My interest in leveraging technology to sell more properties started in the late 90s when I discovered the internet and since then have become an avid advocate of utilizing the web as a means to level the playing field among big and small realty players.

My passion for the internet & tech lead me to join in 2009, OMS & andrewredwards, a new media company based in Australia, as its International Business Development Manager. This move gave me opened my horizons to unlimited possibilities and gave me experience to work with a fantastic international team.

This situation put me in a unique position to being able to share both 'old school' street smarts & new 'information age' marketing tactics with Filipino and international sales agents & property owners.

Because of my willingness to share what I have learned, various developers & property owners invite me to conduct sales clinics and seminars for their sales force in order to sharpen and upgrade their skills and knowledge.

Experience & Innovation is what I would like to spread around through this blog and at least help contributing to upgrading & professionalizing real estate services not just here but all over the world.