Microsoft should do with Mobile what Google did with productivity

Recently Paul wrote a post about how it is embarrassing for Microsoft to keep failing at mobile and they should give up. Personally I don’t think they should give up.

Currently Microsoft has nothing to lose when it comes to mobile. No market share means more flexibility to do whatever they want. In the same way Google uses profit from search to fund all their other projects, Microsoft should use their profits from Azure, Windows, and Office to fund their mobile experiments.

Mobile is like web search, it’ll be around forever. The same reasons Microsoft held on to Bing are why they should hold on to mobile. Hopefully with Windows on ARM Microsoft can differentiate themselves and offer a compelling mobile strategy.