Summer Reading Program Strategic Communication Plan The purposes of this plan: To provide a blueprint for comprehensive communications and public relations support for a successful combined summer reading program To articulate communications objectives for the Summer Reading Program To identify appropriate communications opportunities and plan strategic content for effective promotion materials. Brainstorming 2.0: Making Ideas That Really Happen. One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?”

While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas.