It’s another bummer for Windsor at the hands of American comedian Stephen Colbert.

Five years after calling the city the worst place on earth in the punch line to a TV skit, the star of the Colbert Report refers to Windsor as the earth’s rectum in his recently released book America Again.

In a passage discussing geothermal energy, Colbert explains such energy can’t be harnessed until after taking the earth’s temperature with a geothermometer.

“And I have no idea where the Earth’s rectum is,” Colbert pens before attaching a footnote that references Windsor, Canada.

Having hogged the 15 minutes of fame that came with Colbert’s first reference to the city in 2007, the four-time Emmy Award winner has left an opening that allows Windsor to share the focus of his fun this time around.

It’s not that he’s forgotten us, he’s just forgotten where we are.

There are also Windsors in Newfoundland, Nova Scotia, New Brunswick and Quebec.

“Windsor, Canada that’s generic . . . he must be talking about the other Windsors,” joked Mayor Eddie Francis. “I’ll be sure to call the other mayors to let them know they were mentioned by him.

“He wasn’t talking about us this time, that’s nice to know.”

Colbert was unavailable for comment.

Unlike America’s preeminent political wit of an earlier era, Will Rodgers, who claimed he never met a man he didn’t like, Colbert has never met an ox he wasn’t happy to gore.

He uses his pulpit on Comedy Central to parody right-wing commentators and their often venomous comments with even more outrageous statements delivered in his famously deadpan style.

No matter where Colbert has stuck his satirical poison pen, the city being the butt of jokes is hardly comedy gold for Francis.

“It’s Colbert being Colbert,” Francis said. “He’s done it before.

“I don’t even know if he’s ever been to Windsor. It certainly seems someone on his writing staff has.”

For those subscribing to Oscar Wilde’s view that the only thing worse than being talked about is not being talked about, a double dip in Colbert’s comedic crosshairs would be a rare privilege.

With Americans generally disinterested in affairs north of the 49th parallel, Colbert seemingly is the rare exception. He has found the perfect foil in the harmless hosers from the Great White North.

Colbert has previously fenced with the mayor of Oshawa in a playful bet about the outcome of an OHL playoff series between the Generals and the Saginaw Spirit.

Francis said reacting to a comedian’s barbs is a “double edged sword.

“He’s dragged other mayors into it. I don’t have time to do that.

“Who has time to sit and convince a comedian to get him to write new material?”

However, Francis said he’d be happy to give Colbert a tour should he ever want to visit the city he perceives as the best of the worst.

Francis admits he can’t work up any faux outrage — he catches the Colbert Report from time to time and has a good chuckle at watching his profession lampooned.

“I don’t get to see it often, but I get the humour,” Francis said. “I don’t watch it as a politician. I watch like everyone else does.”

However, Francis said what would be a joke is if he started to actually pay attention seriously to the satirist when it came to Windsor.

“You don’t measure the city by what a comedian says,” said Francis, who added no one has ever mentioned Colbert’s jabs to him. “Measure it by what others say like the Financial Times of London, which listed us as one of the 10 best places to invest (in North and South America).”