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AEBIOM rebrands to “Bioenergy Europe”

Bioenergy International

Opinion & commentary

July 10, 2018

The European Biomass Association (AEBIOM) has unveiled its new corporate identity, "Bioenergy Europe", that the association says aims to give a "clearer, more united voice to Europe’s first source of renewable energy."

The European Biomass Association (AEBIOM) has unveiled its new corporate identity, “Bioenergy Europe”.

According to AEBIOM, bioenergy is among Europe’s most recent “industrial success stories” and AEBIOM, which has accompanied this transition for nearly 30 years, has to reflect the evolution of the sector.

Bioenergy Europe’ is a choice of clarity and simplicity. Recent EU debates have shown many misleading perceptions; we, as a trade federation, have the duty to better explain our daily commitment to EU citizens, explained Didzis Palejs, President Bioenergy Europe.

Biomass is Europe’s first source of locally produced energy, representing more than 60 percent of the total renewable energy consumed and employing more than 500 000 people, similar to the pharmaceutical industry. This leading role in the energy transition – underpinned by the great diversity of the sector – deserves greater recognition and understanding from all EU stakeholders Bioenergy Europe says.

This rebranding also reflects the internal evolutions of the association, as Bioenergy Europe experienced an outstanding growth in recent years, passing the symbolic milestone of one hundred members, said Jean-Marc Jossart, Bioenergy Europe’s Secretary-General.