Today’s too-much-information age has us all drowning in thousands of email, text, voice, and social media messages. For retailers, it’s a two-part problem: not only how to get crucial information to employees in convenient, timely ways, but also how to create channels for those employees to communicate with the corporate-level people they need to reach.

These challenges are magnified for Weekends Only, a five-store chain in the St. Louis area specializing in opportunistic buying of discounted (but brandname quality) furniture that’s only open on Friday, Saturday, and Sunday. “The showrooms have new stuff every weekend, with a ‘treasure hunt’ appeal to our customers,” explains COO Dionne Dumitru.

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