Warner Bros. & DC Entertainment Team Up with Girl Scouts to Inspire
the Next Generation of Female Entrepreneurs

25 Sep 2018

In just a few months, Girl Scouts of the USA (GSUSA) will team up
with the DC Super Hero Girls to inspire more girls to participate in
the Girl Scout Cookie Program®, the largest girl-led entrepreneurship
program in the world. The program gives girls real-world experiences
managing money, setting goals, meeting deadlines, learning the basics
of marketing to customers, and having fun as they learn and earn.

This year, Warner Bros. and DC Entertainment will collaborate with
GSUSA to foster the female leaders of tomorrow through the 2019 Cookie
Pro contest. Using the power of the DC Super Hero Girls, the contest
will inspire Girl Scouts to be smart and courageous as everyday Super
Heroes. It will also highlight and reward exceptional cookie bosses
who take the lead, set high goals for themselves, bring positive
change to their communities, and learn valuable entrepreneurial skills.

To enter, Girl Scouts must use a GSUSA-provided template to create
their own mini graphic novel that illustrates a true story about their
cookie-selling experience. Girls are also required to answer a set of
questions to showcase how they used the skills they learned through
Girl Scouts to manage their cookie sale. In 2018, close to 25,000 Girl
Scouts in all grade levels and from all backgrounds participated in
the Cookie Pro contest, and in 2019, that number is expected to double.

Twenty-four cookie pros will move on to win the Cookie Entrepreneur
Experience of a lifetime. These gogetters—four per Girl Scout grade
level—will travel to California for the Cookie Entrepreneur
Experience, featuring fun activities; meet-and greet-opportunities
with prominent business leaders, a special recognition event, and a
VIP tour of Warner Bros. Studios with a behind-the-scenes look at
DC Super Hero Girls.

“The Girl Scout Cookie Program gives girls the unique opportunity to
build their entrepreneurship skills starting as young as five,” said
GSUSA CEO Sylvia Acevedo. “These skills prepare them to succeed in
school and their future careers. We’re thrilled that Warner Bros. and
DC Entertainment are investing in the future female leaders of our
country and helping us acknowledge and reward some of our top
entrepreneurs with a unique experience they can only have through Girl Scouts.”

“DC Super Hero Girls’ characters inspire girls to be
creative, courageous, and inventive, and the cookie pros share these
characteristics,” said Pam Lifford, president of Warner Bros. Consumer
Products. “We believe that having role models and developing
leadership skills at an early age is essential to creating the female
leaders of tomorrow, and we’re thrilled to collaborate with Girl
Scouts to support girls everywhere.”

Like Girl Scouts who embody the G.I.R.L. (Go-getter, Innovator,
Risk-taker, Leader)™ spirit, the awardwinning DC Super Hero Girls
portray strong, brave, and fierce girls who handle challenges together
and help their community. Warner Bros. continues to expand the
franchise with the all-new DC Super Hero Girls animated action-comedy
series from Warner Bros. Animation. The upcoming series features fresh
character designs and storytelling from Girl Scout alum and Emmy®
Award–winning producer Lauren Faust (Super Best Friends Forever, My
Little Pony: Friendship Is Magic, Foster’s Home for Imaginary
Friends), who has worked throughout her career to improve and increase
the representation of women and girls in animation. Through this
collaboration, GSUSA and Warner Bros. aim to inspire girls to effect
positive change, harness their creativity, and discover their potential.

Girl Scouts have been selling cookies for over a century, and more
than half of Girl Scout alums working in business today credit the
Girl Scout Cookie Program with developing the skills they use in their
careers. Girl Scouts who sell cookies learn money management, goal
setting, public speaking, and more. Over 1 million Girl Scouts
participate in the cookie program each year, and all net revenue from
cookie sales stays within a Girl Scout council’s local area to power
amazing year-round experiences and opportunities for the girls. Many
girls also use their cookie earnings to benefit their communities by
investing in local causes; supporting their troop’s community action
projects; and giving back to important neighborhood institutions, such
as schools and community centers.

The Cookie Pro contest is open to registered Girl Scouts from
participating Girl Scout councils taking part in the Girl Scout Cookie
Program during the 2018–19 cookie season. The contest will be open for
submissions from January 2, 2019, to April 30, 2019. To learn more
about the contest and to enter, visit www.girlscouts.org/cookiepro.To join Girl Scouts,
visit www.gsnetx.org/join.