Press Release

Álafoss Wool Store Awarded 2015 TripAdvisor Certificate of Excellence

Recognized as a Top Performing Speciality & Gift Shop as Reviewed by Travelers on the World’s Largest Travel Site, TripAdvisor.

Mosfellsbær, Iceland, May 23, 2015 --(PR.com)-- Álafoss Wool Store, an Icelandic store offering traditional Icelandic wool sweaters, Icelandic knitting yarn, Icelandic design and souvenirs, today announced that it has received a TripAdvisor® Certificate of Excellence award. Now in its fifth year, the award celebrates excellence in hospitality and is given only to establishments that consistently achieve great traveler reviews on TripAdvisor. Certificate of Excellence winners include accommodations, eateries and attractions located all over the world that have continually delivered a superior customer experience.

When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that takes into account the quality, quantity and recency of reviews and opinions submitted by travelers on TripAdvisor over a 12-month period as well as business’s tenure and ranking on the Popularity Index on the site. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

The Álafoss Wool Store, a place with history and tradition of quality since 1896, is honored to receive this award. “Winning the TripAdvisor Certificate of Excellence is a true source of pride for the entire team at Álafoss Wool Store and we’d like to thank all of our past guests and visitors to our store, who took the time to complete a review on TripAdvisor,” said Gudmundur Arnar Jonsson, owner and CEO of Álafoss. “We couldn’t be more excited as there is no greater seal of approval than being recognized by one’s customers. We strive to offer our customers quality products and personal customer service, and this award is evidence that our hard work is translating into positive reviews on TripAdvisor. The TripAdvisor Certificate of Excellence recognition only strengthens our efforts our continued commitment to excellence.”

"TripAdvisor is pleased to honor exceptional hospitality businesses that have received consistent praise and recognition by travelers on the site,” said Marc Charron President, TripAdvisor for Business. “By putting a spotlight on businesses that are focused on delivering great service to customers, TripAdvisor not only helps drive increasing hospitality standards around the world, it also gives businesses both large and small the ability to shine and stand out from the competition.”

About Álafoss Wool Store

When Álafoss was established at the end of the 19th century, it was marked as the true beginning of Iceland’s wool industry. The Álafoss wool store is located in the old factory house by the waterfall Álafoss that was used to drive the mills of the factory.

There you can find a great selection of the authentic traditional Icelandic wool sweater (in Icelandic: lopapeysa), that are hand-knitted in Iceland with 100% Icelandic wool and are marked with the knitters names, to ensure authenticity. In addition, you can find Icelandic knitting wool yarn and supplies, Icelandic art, design and souvenirs and almost any wool product you can think of as well as experience this important side of Iceland’s industrial history in the form of the factory building and an exhibit of selection of old knitting machinery and photographs from the early days.

Whether you have been to Iceland many times or you are visiting for the first time, make sure you complete your journey to Iceland with a visit to Álafoss and be sure to take the warmth of Iceland with you!