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Long-Tail Keywords: Harnessing the Power of Specificity (Video)

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Christopher Carr

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What Exactly Are Long-Tail Keywords?

Keywords don’t have tails, right? Technically, no. But long-tail keywords are essential to any functional and successful SEO campaign. If you’re struggling to make sense of why your rankings and conversion rates aren’t higher, it may be time to consider the magic of long-tail keywords. A long-tail keyword is basically a very specific keyword phrase (several words can count) that people are searching for.

These customers most likely know exactly what they want. Instead of looking for “purple flowers,” they’re searching for “echinacea plants for sale in chicago.” If you’re an herbal flower shop in Chicago, you have much better chances of ranking for the second phrase than the first. Every flower shop in the city is attempting to rank for “purple flowers.” Instead of competing and most likely failing, you can tailor your SEO campaign to actually benefit your specific brand, product, or company.

This Time, More is More

With many things in life, the argument can be made that less is more. But when it comes to keywords, more words can be better. However, you have to be smart about your long-tail keywords. Come up with a list of specific long-tail keywords to target. They should be 3-4 words long and specifically related to your business. If you’re that herbal flower shop in Chicago, you have an unlimited amount of long-tail keywords to draw from. Draw from your products, services, and even special offers or sales as you develop your SEO campaign. If you don’t know where to start, get in touch with us and we can get you pointed in the right direction.

More Specificity, More Conversions

People who are searching for more specific keywords are much closer to buying than the person who was Googling “purple flowers.” They are ready to make a purchase or decision, they just need to find what they’re looking for. One of the biggest reasons long-tail keywords are making a comeback is due to mobile voice search options.

You can ask Google a question with the voice feature on your phone and see search results instantly. Many people will be asking Google a question in natural language like “where is the best herbal flower shop in Chicago” instead of “purple flowers store Chicago” like one might type into the computer search bar. Long-tail keywords use more natural language. Understanding user intent is key (no pun intended) to amazing SEO results and higher conversion rates. Long-tail keywords help you do just that.

If you’ve been looking for a more budget friendly yet effective SEO strategy, try long-tail keywords. It is cheaper to do SEO this way, the competition won’t be as stiff, and you’ll actually see amazing results! Ranking high in organic searches is everyone’s dream – and with long-tail keywords, that is attainable for you.

Christopher Carr

Chris Carr is the President and CEO of Farotech. He started the company in 2001 and is widely known as an innovator of conversion science.