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EST. 1996

OUR MISSION IS CLEAR:

UNDER ARMOUR MAKES YOU BETTER

We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.

SCROLL TO EXPLORE

KEVIN PLANK

Fullback and Special Teams captain on the 1994 University of Maryland football team, two years before he founded Under Armour.

Our story has always been about HARD WORK, GRIT, and the WILL to find a way.

EST. 1996

THE 90’S

THE 00’s

THE 10’S

THE FUTURE

1996

IT ALL STARTED WITH A SIMPLE IDEA:BUILD A BETTER T-SHIRT.

PROTOTYPE 0037

"THE SHORTY"

It was soft. It was skin-tight.
And, most importantly, it wicked sweat faster than anything else out there.

2002

2398

WE MUST PROTECT THIS HOUSE.

We called out, “will you protect this house?” THE ANSWER WAS LOUD & CLEAR: “I WILL.”ATHLETES AROUND THE WORLD HAD A NEW RALLYING CRY.

2005

UA TECH™

WE WAGED A WAR AGAINSTEVERYONE’S FAVORITE FABRIC: COTTON.

And introduced everyone’s new favorite performance fabric: UA TECH™.Engineered to feel more like cotton, but work like Under Armour.

2006

CLICK-CLACK

IT’S OFFICIAL: OUR ATHLETES COULD NOW SUIT UP FROM HEAD TO TOE.

2011

MOTHER NATURE MADE IT. WE MADE IT BETTER.®

Here’s the breakdown: Charged Cotton®fabric is a unique blend of hydrophobic and hydrophilic fibers, which really means fibers that love water and fibers that hate it. The result is a game-changing fabric that absorbs sweat from your skin and then speeds it to the surface where it can evaporate faster. Way faster than ordinary cotton.You’re welcome.

STEVE SMITH

WR

Water Rolls Right Off.

It’s breathable, practically weightless, and keeps you dry. Now you have absolutely no excuse to stay inside.

TOM BRADY

QB

2013

COLDGEAR® INFRARED

STAY WARMER LONGER.

It’s the best insulation system we’ve ever created. A soft, thermo-conductive lining absorbs and retains your body heat, so you stay warmer longer…with no extra weight or bulk.

2014

I WILL WHAT I WANT™

We’re not a campaign; not a season or snapshot. Our story isn’t told through a press release or social post. It's dripping down our backs—each drop a declaration that proves the space between woman and athlete is no space at all.

MISTY COPLAND

Principal Ballerina

THIS IS WHAT FAST FEELS LIKE™

If there was ever any doubt leading up to this point: WE ARE A FOOTWEAR COMPANY. We started with the world's first performance apparel for athletes, and returned there to create the first running shoe ever made in an apparel factory.

2015

From the Brand that changed the way athletes dress comes the largest Connected Fitness platform in the world.

GET CONNECTED. GET INSPIRED. GET BETTER.

RACHEL SCHNEIDER

Miler

2017

REST. WIN. REPEAT.

Inspired by Tom Brady’s training routine, we created an advanced sleep system that helps your body recover while you rest.

The key is the soft bioceramic print on the inside of the fabric that absorbs natural heat and reflects Far Infrared energy back into the skin to help the body recover faster and promote better sleep. So you get more out of your downtime than ever before.

We wouldn’t let a thing like gravity slow us down. So we created a totally new kind of foam and wrapped it in a compression mesh Energy Web. It’s not only soft enough to absorb impact, but also returns energy and pushes you back up. We called it UA HOVR because it actually feels like zero gravity. Under Armour, 1. Gravity, 0.