Most valuable brand in central Ohio is Victoria's Secret, new survey says

Tuesday

Mar 18, 2014 at 12:01 AMMar 18, 2014 at 4:28 PM

The most valuable brand in central Ohio is Victoria's Secret, according to a survey developed by Brand Finance, a brand valuation company based in London. The L Brands lingerie chain is valued at $3.9 billion. In Ohio, the most valuable brand is Gillette. Procter & Gamble's safety razor and personal care products brand is valued at $8.4 billion. But technology is the most valuable sector in the Brand Finance U.S. 500. Not surprisingly, Apple is the most valuable brand on the list, at $105 billion.

Tim Feran, The Columbus Dispatch

While Ohio is chasing states such as California in developing technology firms, the Buckeye State’s most valuable brands are in more mundane areas such as shaving and retail.

That’s one of the conclusions from a survey developed by Brand Finance, a brand valuation company based in London.

The most valuable brand in central Ohio is Victoria’s Secret. The L Brands lingerie chain is valued at $3.9 billion.

In Ohio, the most valuable brand is Gillette. Procter & Gamble’s safety razor and personal care products brand is valued at $8.4 billion by Brand Finance.

But technology is the most valuable sector in the Brand Finance U.S. 500, making up 23 percent of the total, with 52 tech brands collectively generating more than $550 billion of brand value. Half of that value was generated in California. Not surprisingly, Apple is the most valuable brand on the list, and at $105 billion, the only brand to be valued at more than $100 billion.

All of the top 500 brands are valued at more than $1 billion, with the total brand value of America’s top 500 brands set at $2.5 trillion.

Brand Finance calculates brand value by estimating what a company would be willing to pay to license its brand if it did not own it, basing that estimate on historic revenue, analyst forecasts and economic growth rates.

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