Enabling a world record streaming service: Hotstar

Challenge

Accenture collaborated with India’s premium online video streaming platform Hotstar to deliver many big streaming milestones, including the recent VIVO Indian Premier League 2018 finals, which established the world record for the highest observed concurrency on a streaming platform, at 10.3 million concurrent viewers.

Changing the video streaming game

“Accenture was a fabulous partner for us right from the
beginning,” said Uday Shankar, Chairman and CEO of Star India
and President of 21st Century Fox in Asia. “They were critical to
our success and always deeply committed to the mission of
building a world class service in Hotstar. We value their
contributions to the amazing journey that we have had to build
an outstanding global consumer Internet service out of India.”

“In 2014, when we started conceiving of Hotstar, we chose
Accenture to help us put together a platform that was world
class. Over the last four years, Accenture has been an important
partner in helping us build a service that has, today, established
many global benchmarks. They played an instrumental role in
accelerating our time to market. Even as we pivot to our own
platform supported by an outstanding in-house product, design
and engineering team, we have valued the tremendous
contribution Accenture has made in helping us put together the
foundations of a hugely successful service.”

–Ajit Mohan, CEO of Hotstar

Accenture was a fabulous partner for us right from the beginning. They were critical to our success.

Engagement

Using AVS, Hotstar offers its customers
seamless video playback for video-on-demand and Live, smart search, and the ability to support
advertising and subscription-based
business revenue models.

Agility

The service combines the agility and power of Accenture Video Solution, which consists of a
cloud-based infrastructure, micro-services with DevOps
enablers and AI-enabled operations.

Scalability

The products and technologies from Accenture have contributed to the Hotstar platform, providing critical capabilities as part of a Web-scale architecture that can react in real time to consumer demands.

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Transformation

"Working with Hotstar engineering teams to build disruptive innovations and operating a highly engaging video at scale, we have been successful in making digital TV a reality for millions of people.” –Sef Tuma, Accenture Digital Video Global Lead.

10.3M

Hotstar established the world record for
the highest observed concurrency on a
streaming platform, at 10.3 million
concurrent viewers.

100K

It is India’s largest premium streaming
platform with more than 100,000 hours
of TV shows, movies, live sports and live news in 18 languages.

350M

Launched in early 2015, Hotstar is one of
India’s most downloaded apps and has
attracted more than 350 million
followers.

About hotstar

Discover all the content Hotstar has available on its service.
Content availability depends on your region.