Social media management can be a challenge. Knowing what to do every step can help in time management. Do you know exactly what you should do when you sign-on to your Facebook, LinkedIn or Twitter account? If not, I find that having a check list can help in the process.

Are all Facebook post created equal? The simple answer is no. Depending on the purpose of the post it can be informational, promotional, an attention grabber and even interactive. It is the latter that we are going to expand on this article. Continue reading →

Many Facebook advertisers don’t properly target their ad, because they use common and most competitive target options. This is how most ad budgets are drained quickly for businesses that end up getting no results.

To optimize Facebook ads, it is better to scale down to the specifics allowing the advertiser to reach more targeted audiences that most likely be… Continue reading →

Social media has become the crucial part of digital marketing and communication strategies, therefore using stats helps businesses determine where to focus their efforts.

By knowing certain social media stats, you can reach a large number of people in the right social platform at a low cost. Knowing the stats can help you determine where to focus your efforts. Continue reading →

Every post you add on social media should have an image attached to make your post visually compelling. A post with no image is less likely to get any click-through. If you are active in social media for marketing purposes, you want click-through.

The challenge for marketers is every social media platform has their own specification for size and format.… Continue reading →