Atlantic City Going 'Wild' Friday Night

July 1, 2010 at 12:58 PM (PT)

ATLANTIC BROADCASTING is all set to flip Alternative WJSE/ATLANTIC CITY, NJ to Top 40/Rhythmic WWAC (WILD 102.7) on FRIDAY, JULY 2nd. ATLANTIC will debut WILD 102.7 at 9:55 pm immediately following the GRUCCI FIREWORKS show on ATLANTIC CITY's famed BOARDWALK.

In a press release, ATLANTIC BROADCASTING's JOHN CARACCIOLO commented, "We are very excited to debut the markets first high energy station in the party capital of the North East, ATLANTIC CITY."

Veteran programming executive VIC LATINO, who is also now part of the ATLANTIC executive team added, "There is a huge hole in this market for this music. We have created a radio station that is exciting, fun and local, this is what radio used to be."

ALL ACCESS has learned that WILD 102.7 will debut its on-air lineup on MONDAY, JULY 12th.