I do like the movement of this water, I think if I toned down the turbulence then perhaps it could be used. My only reservation is that there is not much detail on the surface and this may get lost in the style of film we are using for Snatched.

This could probably be rectified quite easily, but as I am party colour blind I am not the best person for the job. Perhaps a texture could be applied to the water to make it look more cartoony?

In this next instance, I used a cloud texture in order to create a more cartoony look, as I think this is more suitable to the look of our film and realistic water will not be needed. This will also render faster than using dynamics for example.

In order to make the water look like it is moving, I simply animated the texture. You can see the results below:

Playblast:

I tried adding a light to see how this would look. It is only a simple point light, but it would be interesting to see how different lights make the water look and changing the Opacity and reflection of the Blinn shader.

Playing around a little more:

I like the movement of the dynamics but the style of the texture test, so I decided to combine the two. I used the Softbody and turbulence in order to make the plane move, but then added the Cloud texture and played around with the colours (as I say I am not the best at this).It may also be possible to make one of the colours black and use the Luma key in After Effects like I did with my render tests to hint at the water in the scene rather than having a block of colour like in these tests, but I will feed back to my Director before I do so. Combining this with my particle water test may also create some interesting results and add more depth to the environment.