Tag Archive

How often do you invest time and attention to improve the spa guest experience for your clients? The key to attracting premium clients is to create a VIP luxury experience. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it so memorable that your …

In February 2018, Madonna posted an Instagram video showing an esthetician giving her the NeurotriS Microcurrent Treatment. Let’s explore why this quite possibly is the best microcurrent on the market today. This “fork facial” video went viral and microcurrent facial treatments are the rage right now. Estheticians are investing in microcurrent machines to keep up with consumer demand. Many spa …

Has your inbox been inundated with emails about GDPR and privacy policies lately? As an esthetician and spa owner, you may wonder what the big deal is and how GDPR affects you as a local business in the United States. If you’re like many of my clients and students, the legalese may send your head spinning. Don’t worry, this article …

The holiday season is fast approaching and this is the time of year many spa owners are crunching to make their revenue goals before year end. You can absolutely increase sales by hosting a spa event. Sure, it’s nice to gather clients for a party, but your main objective should be to create community awareness, gain new clients, and sell …