Zeynep Arsel received her PhD in Marketing from University of Wisconsin-Madison with minors in Sociology and Cultural Anthropology. She also holds a MBA degree from Middle East Technical University and a BSc in Management from Bilkent University. Zeynep’s work broadly explores sociology of consumption.

Zeynep is an Associate Editor at Consumption Markets and Culture and is in the editorial Board of Journal of Consumer Research and Journal of Marketing Management.

Zeynep was the 2011 recipient of Petro Canada Young Innovator Award in the Strategic Research Cluster “The Person and Society,” 2012 Sidney J. Levy Award, and 2014 Outstanding Reviewer Award for Journal of Consumer Research.

Publications

Edited Books

Gendering Theory in Marketing and Consumer Research (2017), eds. Zeynep Arsel, Kirsi Eräranta, Johanna Moisander, Routledge, NY (Originally published as a special issue of the Journal of Marketing Management)

Refereed Journal Articles

Arsel, Zeynep (invited, forthcoming), “Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews,” Journal of Consumer Research

Martineu, Eric and Zeynep Arsel (2017) “Managing Communities of Co-Creation around Consumer Engagement Styles,” Journal of the Association for Consumer Research

Book Chapters

Pomiès Anissa and Zeynep Arsel (forthcoming), “Retracing the History of the Concept of Taste,” in Taste Consumption and Markets: An Interdisciplinary Volume eds. Zeynep Arsel and Jonathan Bean, New York, Routledge.

Arsel, Zeynep (2015), “Assembling Markets and Value,” in Assembling Consumption: The Handbook of Assemblage Theories in Marketing and Consumer Research , eds. Robin Canniford and Domen Bajde, New York, Routledge.