"Worlds Apart": the Heineken advert that finds common ground between extremes

We are always interested in how advertising - and creatives in general - can find a way to put their skills at selling and framing to uses beyond just a better market share. Here's Heineken putting on a facilitation exercise we'd be happy to do at any of our Alternative UK labs. (Of course, it also puts a moral sheen around the beer itself - which doesn't hurt sales).