Friday, 22 May 2009

The 'Three Wolf Moon' T-shirt (below) has become a best seller on Amazon.com after Amazon users started leaving 'joke' reviews for it. The Three Wolf Moon t-shirt reviews then spread virally and according to the BBC, sales of the Three Wolf Moon t-shirt are up 2300% this week - the Three Moon Wolf t-shirt is currently the best selling clothing item on Amazon.com!UPDATE: Susan Boyle gets wolf power!Examples of some of the reviews are:

"This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that's when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women."

"Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather."

"Personally, i would have liked the T shirt more if the three wolves were fighting a powerful grizzly bear to the death, ON the moon. I would buy the T shirt if it portrayed that."

There are 471 other 'comedy' reviews that you can read for yourself on Amazon.com here

This shows how the ability to leave reviews and comments can add value to e-commerce sites. Not only does it help people decide and encourage to purchase, it also gives reason for people to visit. The viral traffic for the Three Moon Wolf t-shirt shows how powerful social can be for e-commerce business as impact of the viral distribution of the reviews can be seen directly on the increase in sales volume.

The only thing that could be better than actually knowing a man who runs with the Three Wolf Moon shirt would be standing in front of a whole sales rack full of them at discount designer clothing superstore, Loehmann’s? Seeing all of them bursting with potential, smelling the muskiness of the fresh transfer ink, knowing they could be had for up to 65% off the prices found elsewhere.I would buy one for all the men I know and use my Gold Club card for even more savings…it would be Shopping Nirvana…