In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you're a marketer. So we decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.

One of the most fun and useful things I’ve been doing lately is automating small processes I do all the time. It took me a while to work up the courage to dive into automation, as it always seemed like a really difficult, technical thing to do, which should be left to programmers.

Luckily, there are lots of tools being created lately to make automation much easier for those of us without a solid understanding of how our computers really work.

One of the biggest challenges agencies face working with small businesses is reporting. Up until now, there didn’t appear to be any way for us to export our data out of Google My Business. It’s not a new feature added to the Insights section. In fact, it’s as easy as copy and paste...

One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

When you post something in a Public community, those posts can be seen by all the members in that community and also by anyone who checks the community, or searches for something on Google+ or Google and you post comes up in the search. Only community members can comment or share community posts, the non-members can only give Plusones to the posts.

If you have chosen to show the community posts on your profile, anyone looking at your profile will see those Public community posts.

How ever if people in your circles are not members of the community, they don't see those posts in their home stream. Only if they look at your profile or the community itself.

I enjoyed the take this article had on social media interaction. Many of the "likes" and "shares" are fleeting thoughts and there is, probably, a decent percent of people that forget moments after the interaction is done. Marketers need to find better ways to draw customers in and create a meaningful interaction that customers will retain.

What to know what you can command Google Now to do with just your voice? The list is more extensive than you might think!

Jaana Nyström's insight:

You pick up your phone and say “OK Google”... and then what? Your phone is listening. The microphone icon is pulsing. What do you say to your phone? What can you say to it? Google Now’s voice function has become surprisingly robust over the years.

Is your networking not working? Great tips to successfully network on Google+ and social media.

Jaana Nyström's insight:

Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!

Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!

The Android Hangouts app is getting a major update today. 16 new sticker packs and a selection of classic video filters are the most visible of the new changes, but the addition of smart suggestions based on your location may end up being the most important. When a contact asks "where are you," a new prompt now appears to let you share your location directly with a single tap. This contextual awareness saves a lot of hunting around and marks "the start of something new", according to Google's Rhett Robinson, who hints at a series of further smart suggestions based on the information you're already sharing with Google.

Planning to deploy Google Apps for your organization? Here's where you'll find resources to help get you started, including our Technical Transition Guide, change management resources, and a variety of communications and documentation templates you customize for your users.

Jaana Nyström's insight:

Resource libraryInteractive tours & training: Our interactive tours are a fast, fun way for users to learn their way around their Google Apps. Start with individual apps, like Gmail, Drive, and Calendar, or take our training for a more in-depth look at all three! Point users to our publicly hosted guides, or add the guides to your own support site.

Starting this week, if you’re a creator with at least 500 subscribers, you may receive emails and in-product notifications if your updated custom URL is ready to claim. You’ll see several options waiting for you that are based on your channel’s description, Google identity and associated websites.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.