I was introduced to it several weeks ago on Twitter by Marci Segal. The week is intended to honor "our distinct human capacity to create, adapt, and innovate to make the world a better place and to make our place in the world better too."

Started in 2002, there are activities planned in 46 countries this year among more than a hundred communities, businesses, and schools.

To dive in and get involved, here are a variety of WICW links to check out:

Q. Who's behind Brainzooming?

He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he's won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts. He has accomplished these successes through a teaching orientation and providing non-experts with dynamic tools so they can succeed like experts.

Through these sessions, he has shared the Brainzooming approach with thousands of business people, helping them adapt it to strategic planning, branding, marketing, and social media opportunities and challenges.