Archive for 'Miss Softee'

On Saturday we gathered together at City Winery with a couple hundred of our closest friends to celebrate the 5 year anniversary of Midtown Lunch (yes, we too are surprised this thing has been around for 5 years!) A great time was had by all thanks to the amazing food (provided graciously by Kwik Meal, The Biryani Cart, Cer Te, Ma Peche, Food Gallery 32, El Rey del Sabor, Tri Tip Grill, Wafels & Dinges, Miss Softee & the Rolling Cones, Kelvin Slush, and Momofuku Milk Bar) and the endless drinks courtesy of Brooklyn Brewery and GuS’s soda.

One of Miss Softee’s new specials this season is the Birthday Cake, and with the recent mild weather promising a hot summer, it’s should definitely be in your ice cream rotation. And that can totally happen because this isn’t one of those fancy decadent specials. Only $3, it involves vanilla cake mix being sprinkled on your soft serve to give it that birthday cake taste. Apparently this is what a very famous cold marble franchise uses to make their batter ice cream. After the dusting, Miss Softee tries to get a few sprinkles to stick on there. This is the perfect little treat if you want more than a cone, but don’t want to go over the top. It’s been offered pretty much every day since the beginning of the season, but double check Twitter before you head on over.

Soo… just a quick recap on what’s already happened in the process to becoming a licensed mobile food vendor (MFV). These candidates have gone through the application and interviews, reference checks, they’ve registered to take the MFV food safety class, applied for their tax paperwork, took the actual MFV class, and finally the day has come that they have all the paperwork necessary to head down to the Department of Health and Consumer Affairs down by Wall Street and apply to be mobile food vendors!! Every time a potential RollingCone hire calls me to say that their paperwork is in and they’re ready to apply, I swear, you can hear the 5 year old kid in their voice because they’re that much closer to becoming an ice cream vendor. (And the whole process is a huge pain the ass!) This is a true labor of love, kids.

Hey kids!! The RollingCones team has been busy applying for their badges (which we’ll tell you all about next week), but that hasn’t stopped the returning ice cream truck vets from hitting the streets along with this gorgeous weather! Read more »

Becoming a mobile vendor is not quite as easy as ehow would have you believe. So in anticipation of Softee Season 2011 we’ve asked Chrissy (aka Miss Softee) to show us the process of what it takes to become an ice cream vendor in Midtown. We’ll meet the potential new vendors, and track their progress through the selection and training process as all of the candidates make their way towards being a full fledged Mr. Softee vendor. So far you’ve met the first few hires here and here. Now see what it takes to get your paperwork in order to become a licensed mobile vendor. Take it away Miss Softee!

Becoming a mobile food vendor isn’t just about coming up with a cool persona, finding awesome outfits to wear to work, or letting culinary creativity loose with awesome toppings… it’s a long process with many confusing steps along the way! Such a long process that even though we started with 20 total hires at the beginning of February, we’re already down to 16. It’s inevitable that people will drop off along the way, so most smart employers will tend to hire more people than they ultimately need. I can’t speak for every business, obviously, but here’s what a potential Mister Softee driver has to do to work in Midtown for the RollingCones. (Yup, I’ve given us a new name!) Read more »

Becoming a mobile vendor is not quite as easy as ehow would have you believe. So in anticipation of Softee Season 2011 we’ve asked Chrissy (aka Miss Softee) to show us the process of what it takes to become an ice cream vendor in Midtown. We’ll meet the potential new vendors, and track their progress through the selection and training process as all of the candidates make their way towards being a full fledged Mr. Softee vendor. Last week you met the first few hires, this week Team Softee 2011 adds more drivers to the crew. Take it away Miss Softee!

This week all of the new midtown Softee crew headed down to the Department of Health to register to take their Mobile Food Vending classes. Most of the group will go through the actual class in early March, but in the meantime, they’re getting more and more excited to meet you all and are imagining all the ways to bring something unique to their trucks!! I’m pleased to introduce you to a few more drivers that were hired last week. Read more »

Becoming a mobile vendor is not quite as easy as ehow would have you believe. So in anticipation of Softee Season 2011 we’ve asked Chrissy (aka Miss Softee) to show us the process of what it takes to become an ice cream vendor in Midtown. We’ll meet the potential new vendors, and track their progress through the selection and training process as all of the candidates make their way towards being a full fledged Mr. Softee vendor. Here’s Part 1. Take it away Miss Softee!

Everyone wants to drive an ice cream truck, but not everyone has what it takes to stick around and see the job through. While the joys of slinging the cream far outweigh the cons in my mind, the hours are long, the work can by very physical, and the midtown route is demanding!! So, this season, I’ve been given the opportunity to help bring on new drivers to our team, train them, and work as a day-to-day manager. I’m going to share my knowledge of the industry and business with them and they’ll all be working throughout Midtown with special toppings, happy hour, and more! Read more »

Speaking of Softee season coming to an end, it looks like today might be the last day for our good friend Miss Softee. But to celebrate, she’s baked up some of her famous crumb cake as a special! If you love coffee cake, this is one special you’re definitely want to get in on. It’s a vanilla chocolate twist with her very own light, fluffy, homemade (yes, homemade) coffee cake. And in case that doesn’t tempt you, Miss Softee comes from some serious crumb cake making folk–her great aunt sold her recipe to a famous baked goods company. She’s planning on parking on 44th and 6th today, but as always you should check @miss_softee or the ML Twitter Tracker for any updates. And if you mention Midtown Lunch you’ll get $1 off.