Today, Jon Jones and Daniel Cormier decided to fight for free, well ahead of their UFC 178 matchup in September. Wrapping up a media Q&A in the lobby of the MGM Grand to promote the fight, Cormier and Jones took to the stage for the cameras to carry out the age-old staredown photo-op, when Jones decided a face-off simply wasn’t enough and that he wanted to be in Cormier. Head-to-head became literal and then exchanged shoving, and soon fists, were the order of the day. MMA Fighting captured the entirety of the brawl here, where Jones showed that his commitment to stopping “media stunts” is about as consistent as everything else he does outside of the cage.

Of course the most telling aspect of the pre-fight fight comes when Jones, pleased with the carnage, stood a top a nearby podium amid the public he and Cormier almost put in danger and crowed, loudly and intensely as only a man who abhors media tomfoolery can be.

Growl! via MMAFighting.com

And of course, Bones Jones couldn’t simply let the dust-up speak for itself and took to Twitter to needle Cormier.

Cormier went on to respond to Jones’s taunt via Twitter (presumably after he was able to locate his shoe). Now, it stands to reason that the Nevada State Athletic Commission will likely review the incident, but the bigger issue may be that the fight spilled into the general audience. All it takes is one person to to file suit, and suddenly, Cormier and Jones are taking on civil litigation instead of exchanging fisticuffs.

With that, a highly-anticipated fight for UFC 178 suddenly became much bigger. Nothing, however, captures the moment from the perspective of the UFC brass quite like UFC PR Director Dave Sholler in this shot: