Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Shu's Pottery has been handed down through four generations. It has been through several product changes, and brand re-innovation. It witnessed the ups and downs of Yingge ceramics throughout its entire development. Shu's means the Shu family has passed down the grandfather's spirit of ceramics making. Cocera means innovation, which adopts the ceramics business and technology to pass down the family to its members. Cocera is a brand that stands out from the crowd, with youthful creativity, exquisite & customized ceramics products.It shows self-challenge & the young generation's creative.

Evaluation

This project represents the revival/innovation of a ceramic factory located in the Yingge District of Taiwan''s New Taipei City. The traditional kiln with a 90-year history has changed its role from a factory producing tableware, bricks, tiles and ceramics used in modern life to a small ceramic museum and a site of town development. This project shows how the fourth-generation manager faced the trials of the times head-on as he witnessed the prosperity and decline of the ceramic industry amidst the economic growth of Taiwan, reformed the kiln through innovation, achieved its revival, and turned ceramics back into a sustainable business.