Sweet Lady Jane

Pluck worked with Rachel Strules of Sweet Lady Jane to rebrand her popular boutique on Church Street in Burlington, Vermont.

Through our preliminary meetings and assessment, we defined the unique qualities of the Sweet Lady Jane experience: fashion, accessories and atmosphere to create a look that blends classic vintage style with modern sensibility. Updating the brand look and feel was integral in setting the correct tone for all interactions with customers. Logo, business and product cards, hangtags, website and exterior signage were updated and redesigned to reflect the qualities of the store and labels it carries.