30+ visitors had the opportunity to immerse themselves in the universe of new media, meeting a company which is evolving from a software house for smart government applications to an experience provider, enabling the full power of new media for they customers and for the final users.

Oculus Rift vs Google Cardboard

The change ETT is riding involves the transformation from a pure technology company to a network of talents from different backgrounds, either internal or partners, introducing the concept of being a “Knowledge Integrator”.

Knowledge Integrator: the concept deserves a picture!

The presentation provided by Davide Pantile, Project Manager, and by Giovanni Verreschi, CEO, depicted their history, their project and their values, with a touch of passion and pride: if you missed it you can have a look on ETT website for having an idea.

What is much more diffult to explain is the live demo part of the visit! The professionals, entrepeneurs, managers, scientists and academics attending the tours suddenly became as a kids, as soon as we started to be immerse in the virtual and augmented reality experiences! With many devices as Oculus Rift, Samsung Gear, and the simple and ingenious Google cardboard, we rode a moon rover, played to break a virtual wall, dived as a minuature scuba in the blood stream of red cells and much more demos.

In addition to the exciting immerisive devices and the touch and touchless user interfaces the “WISH” showcase deserves a mention. It looks like a standard transparent showcase, until the glass between you and the product takes life and become a 50″ animated touch screen screen which overtake the standard showcase and descriptive plate of any shop or old-style museum in the world! This technology is proprietary and patented by ETT and is entirely developed in Italy.

Headquartered in Genoa, with offices across Europe and made of a young team of people with passion for innovation, the company set itself the mission of delivering a truly engaging virtual reality user experience.

Starting from the people rather than the technology capabilities viewpoint, the team analysed over 15 years the concepts of storytelling and the human interaction, engagement and immersion process which are essential for people as they develop any “memorable” experience.

There are many stimuli in meeting with the ETT team: experiencing the latest in virtual reality and user interface is just one of them, as technology is indeed key.

But the real excitement comes from sharing their own learning experience, boasted by about three hundred installations in museums, parks, public and private exhibitions. This really adds a complete new dimension.