"While the advertising industry is abuzz with the promise of programmatic, many brand marketers are still confused about what it actually is or why it is so important," said Spivack. "This webinar will provide a basic overview about what programmatic is and how it enables advertisers to leverage actionable data and shopper insights to effectively identify and target today's digital consumers."

About Adroit DigitalAdroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with modern marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.