Escape Ordinary

W is an escape from the ordinary. Unbound by convention, W creates stories about style through the lens of fashion, art, and film. Across platforms, W celebrates the unexpected and sparks cultural conversations with provocative stories, addictive videos, and distinctively curated social feeds.

Editor-in-Chief

Stefano Tonchi

Chief Business Officer

Susan Plagemann

W is an escape from the ordinary. Unbound by convention, W creates stories about style through the lens of fashion, art, and film. Across platforms, W celebrates the unexpected and sparks cultural conversations with provocative stories, addictive videos, and distinctively curated social feeds.

Press

Media Kit

Stefano Tonchi

Stefano Tonchi has been editor-in-chief of W since March 2010. Under his direction, W has been a finalist 11 times for the prestigious ASME Awards, with three nods in the General Excellence category.

Over the past four years, Tonchi’s team has won 20 medals from the Society of Publication Designers and a Webby Award for W’s Screen Tests. In 2016, W was named to Advertising Age’s A-List, and in 2015, the magazine was honored with a spot on Adweek’s Hot List.

Prior to W, Tonchi was the creator and editor-in-chief of T: The New York Times Style Magazine, which he introduced in 2004 after serving as style editor at the Sunday Times Magazine. In 2008, T was named Magazine of the Year by the Society of Publication Designers.

From 1998 to 2003, Tonchi was the fashion creative director for Esquire. In 2001, Esquire earned the Magazine of the Year Award from the Society of Publication Designers, as well as National Magazine Award nominations for Photography and Design.

Tonchi is the co-curator of “Bellissima: Italy and High Fashion 1945-1968,” an exhibition at the MAXXI Museum in Rome and NSU Art Museum Fort Lauderdale. He is also the co-author of “Uniform: Order and Disorder” (with an exhibition at MoMA PS1), “Total Living, Excess: Fashion and the Underground in the ’80s” (with an exhibition at the Pitti Palace in Florence), “Human Game: Winners and Losers,” and “Walter Albini and His Time.”

Susan Plagemann

Chief Business Officer

Susan Plagemann is the chief business officer of The Style Division, which includes Vogue, GQ, GQ Style, Glamour, Allure, W, Brides and Iris. She oversees consumer revenue for this collection of brands, and leads all fashion and beauty sales for the company.

Plagemann previously served as chief revenue officer and publisher of Vogue since January 2010 and her outstanding track record in building media brands has been pivotal to the development of Vogue.

Under Plagemann’s leadership, Vogue has received numerous industry accolades including ASME’s 2015 Magazine of the Year Award and 2013 General Excellence Award. Plagemann was recognized with Condé Nast’s General Record Profit Award in 2014 and the previous year, she received Condé Nast’s first-ever Three-Year Plan Award for building record levels of profitability and growth from 2010 to 2012. In 2012 Plagemann was named along with Vogue’s editor-in-chief, Anna Wintour, as No. 9 on Adweek’s Top 50, and she won both Condé Nast’s Publisher of the Year and the Outstanding Business Performance Award in 2011.

From 2004 to 2009, Plagemann was vice president and publisher of Marie Claire, where she helped to re-establish the brand. She held the same role at Lifetime magazine from 2003 to 2004 and was publisher of Cosmopolitan from 1999 to 2003. She was the advertising manager of Esquire in 1995 and was subsequently named associate publisher, advertising. Plagemann began her career at Mademoiselle, where she held a variety of positions.

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