About

Apple Inc.

﻿Apple Inc. Marginal Product of Labor and Cost StructureIn a New York Times article released in June of 2012, stated that of the 43,000 employees employed by Apple Inc., 30,000 of those only make about 25,000 a year. This rate averages out to be about around $13.00 an hour however, after this article was released Apple provided its employees with a 19.5 percent increase which rounded out to $17.30 an hour. Apple employee’s earned the company about $420,000 in profits during the year of 2011 (9 to 5, 2011.) This is a big comparison to companies like Google at $336,000, $245,000 for Microsoft employees, and $130,000 for Intel employees. (9 to 5, 2011.) In September of 2013 Apple had approximate 80,300 employees, in a press release given by the company’s CFO Peter Oppenheimer the company had earned $43 billion dollars. Taking this into account each employee roughly earned the company $536,000 in 2013. Apple’s 2013 quarterly report indicated that the company sold 51 million IPhones and 26 million IPads and 4.8 million Macs (Apple, 2013.) Apple’s performance and operations depend significantly on regional and global economic conditions. Tighter credit, government austerity programs, higher unemployment, negative financial news and financial market volatility all add uncertainty to the global and regional economic conditions. These conditions could have an adverse effect on the products and services Apple offers. Outside the U.S. the cost of the dollar could affect the cost of services and goods.

Apple. (2013). Apple Reports First Quarter Results. Retrieved from http://www.apple.com/pr/library/2014/01/27Apple-Reports-First-Quarter-Results.html Apple Inc. Form 10-K. (2013). Retrieved from http://files.shareholder.com/downloads/AAPL/3005300015x0x701402/a406ad58-6bde-4190-96a1-4cc2d0d67986/AAPL_FY13_10K_10.30.13.pdf Segal, D. (2012, June 23). Apple’s Retail Army, Long on Loyalty but Short on Pay. New York Times, p. 9TO5. (2011). Apple employees most productive:...

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...Executive Summary
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Situation
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Corporate responsibilities and Marketing strategies
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Case 14: Apple Computers in 2012
Background
Apple computer Inc. is a multinational corporation that creates consumer electronic, personal computer, computer software, commercial servers and digital media. Apple‘s core product lines were iPhone, smart phones, iPads, tablet computers iPods, portable media players and Macintosh computers. The founder, Steve Jobs, and Steve Woziak started Apple Computers in 1976 and incorporated it into a company on January 3, 1977 (Cusumano, 2002). For more than two decades, Apple Computers predominantly manufactured computers, which included the Apple II and Macintosh computer product lines. The company upon establishment was successful, but later faced a slump in sales and low market share in the 1990s. Jobs, who had been ousted out of the company in 1985, returned to Apple in 1996 after his company NeXT was purchased by Apple. The following year he became the company’s interim CEO, and afterwards became the CEO. Because of his leadership style and philosophy, Job subsequently instilled a new corporate philosophy of products and simple design, which began with the introduction of the Mac computer.
Apple success can be attributed to the aggressive business strategy to become a leader in the computer industry mainly due to the...

...is able to gain an understanding of Apples business potential market situation and ways of directed operation through PEST analysis. The political, economic social and technological factors are four main components that will be discussed. These factors are considered to be beyond the direct influence of an individual company.
Political factors
War, terrorism geopolitical uncertainties, public health issues are all beyond Apples ability to control, the likelihood of apple suffering from these political factors are ideal. Currently Apples business operations are executed all over the world. Throughout the years it is apparent that Apples products have become the number 1 selling products all over the world. However the uncertainties of political factors have affected Apple such as interest rates. While Apple is exposed to interest rate fluctuations in many of the leading world, changes in interest rates affect the interest earned on the company cash flow. Furthermore the company receives finance in different currency forms, therefore changes in exchange rates will have a huge impact negatively on the company’s net sales and gross margins.
Moreover Apple have outsourced its business operations to different companies in order to reduce operating costs, the different companies are then liable for product manufacturing, transportation and logistics management....

...Success
Heather Hawkins
Ottawa University
Introduction
Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. AppleInc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers want and then executes their strategies. The companies’ effective business strategies have allowed them to gain large revenue growth. Apple has been able to coordinate and integrate pricing and high quality products. AppleInc. uses the highest quality materials and industrial design on their carefully crafted products even though they are mass produced. The company is able to sell a large amount of products because the buyer’s reservation price matches the pricing of their products. “The company says it’s sold 365 million digital devices over the last five years — 50 million last quarter alone — and is currently averaging nearly $4 billion in monthly profit” (DeCarlo, pg. 2, 2011). AppleInc. marketing strategies has allowed them to generate a large amount of revenue.
AppleInc. superb product design
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...profit, maximizing current revenue, maximizing quantity, recovery of partial costs, quality leadership; it helps in business survival and to maintain the status quo in business (entrepreneurs.about.com).
AppleInc, one of the companies that use technology to win the price war has successfully experience rapid growth in the market. The company produces and sells different kind of consumer electronics products ranging from personal computers, commercial servers, digital distributor of media content and computer software. The company’s core products are smart phone, iPhone, iPod portable media players, iPod table computers and Macintosh computers. AppleInc, headquartered in Cupertino, California, has a long history dating back from its formation in April 1, 1976 (apple-history.com).
The American multinational corporation has gone through tuff market conditions resulting from financial challenges to stiff competition in the market. By revenue rating, AppleInc is the world’s second largest information technology firm after Samsung Electronics. The company is also the world’s third largest mobile phone producer after Samsung Electronics and Nokia. AppleInc has 394 retail stores in fourteen countries and also has online Apple Store and iTune Store. By market capitalization, AppleInc is the second-largest...

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Rotten Apple, Wormy Apple, or Red Delicious
AppleInc., is a California based company that builds iPhones, iPads, iPods, MacBook computers and much more. Steve Jobs was the CEO for 14 years, and this was probably the most important 14 years of AppleInc.’s rise. He didn’t design the products but what he did was just as important. The principles Steve Job’s held have benefited the company and are currently shared by AppleInc. employees.
These products mentioned might not have come to pass had it not been for AppleInc.’s constant need to innovate. That’s an attitude driven by Jobs, during flush times, as well as when the tech business was flagging. It’s worth noting that some of AppleInc.’s biggest product releases during Job’s tenure—the iPod and iPad, most notably—were developed during recessions, when consumers theoretically were less inclined to spend money on pricey electronics. ("Steve Jobs: The Man Who Saved Apple." Macworld)
Steve Jobs did help with the design of the some of the electronics. He stressed how the appearance is important and how the devices feel in the consumers hands. Steve Jobs resigned in 2011 and Timothy Cook took his job as CEO. Jobs lost his battle with cancer in October 2011. His predecessor Cook has had a big influence on Apple...