Naming crackers after politicians is nothing new in India. But this Diwali, cracker boxes with surgical strike poster on their covers tops the list.

Cracker boxes with surgical strike on their covers are favourites among the buyers.

Other firecrackers named after prominent political personalities including PM Modi are also doing rounds in the market.

Sellers say that the crackers have been designed in wake of the public demand. "There is Modi Bomb and Surgical Strike rocket as well," a local seller told Timed of India, who has put up a stall in Anglo Bengali College in Varanasi.

​The ongoing power tussle in Samajwadi party seems to have provided the fire-cracker manufaturers with a marketing strategy. If you walk across the roads of Lucknow and Allahabad you can come across Modi bomb, Amar Singh Phoojhari, Ram Gopal Mirchi etc.