THERE IS NO REAL HAPPINESS WITHOUT CARING

We're the ones we've been waiting for and the change starts in us

After working for many years in the action sports industry dismantling social norms and stereotypes about women who are into extreme sports, we’ve decided to raise our game and create the non-profit association LONGBOARD WOMEN UNITED.

With LONGBOARD WOMEN UNITED we now officially are a platform of social and humanitarian contribution, creating social projects, helping and partnering-up with different associations and NGOs around the world empowering humans in need, mostly but not exclusively through skate and longboarding.

Through all these years we’ve received thousand of emails of women and men around the world telling us how they started skating after seeing one of our photos or videos and how their lives have changed thanks to longboarding. About how empowered they now feel. And even though not everyone became an avid rider, this feeling stuck in them and affected their lives in the most positive way.

That is the exact feeling we want to bring to people who need it the most. Work on how we feel about ourselves and hopefully help see more of the magic inside us. We’ve been empowering people through longboarding all these years. It’s time to take it to the next level.

As humans, we have obvious needs like food and shelter, but the other less obvious needs are just as important: love, self-esteem, respect, education, support. We want to delve deeper into these aspects and, if possible, bring them to people in need.

How do we do this?

We’re creating new social projects all around the world and we’re also partnering-up with existing ones actively supporting their initiatives through financial and material support, media exposure, creating mutual actions and directing our audience towards our shared audience towards one powerful message and call-to-action.

We continue to work with children who face terminal illness or life altering disease to people who live in neighborhoods where teenage pregnancy rates are sky-high to survivors of human trafficking, refugees and people in extremely disadvantaged areas all around the world.

For us at Longboard Women United there is no real happiness without caring and no other way to achieve it than by social contribution.

Since birth we’re taught and imposed social norms and commands but we’re never taught to be really happy, to connect with ourselves, to care about everyone and realizing we’re all connected.

There is no “I don’t know them so I don’t care”. We’re all in this together and empathy and compassion are stronger than hate or jealousy when put into action. We want to bring those feelings of joy and empowerment to as many humans in need as possible.

We’re the ones we’ve been waiting for, so let’s do this! WE CARE… We could change the world if we all did.