Canva, the design and publishing platform taking over Adobe, PowerPoint, and others, has acquired the free inventory picture suppliers Pexels and Pixabay and launched a brand new subscription service for its premium picture market, Images Limitless.

Taken collectively, the brand new strategic strikes characterize a concerted effort by the corporate so as to add extra graphic choices to its design toolkit.

“With over 1 million photos downloaded over 500 million instances on their platforms mixed, each Pexels and Pixabay have confirmed that there’s a large demand free of charge, high quality content material from small companies, social media entrepreneurs and others — not simply from designers and firms with huge budgets,” stated Canva chief govt Melanie Perkins, in a press release.

Perkins declined to reveal how a lot Canva spent on the 2 inventory picture providers.

On account of the acquisition, Canva customers could have entry to Pexels and Pixabay’s photos by means of the Canva platform freed from cost. Images on the respective websites will proceed to be free for all customers as nicely, based on Perkins.

“No different design platform actually believes within the mission of empowering the world to design like Canva, and offering free inventory content material is central to their mission. As we speak’s announcement signifies an enormous step ahead in the suitable course,” stated Pexels co-founder, Ingo Joseph, in a press release. “We’re on our approach to put an finish to tacky inventory photographs and open the doorways to extra genuine, trending content material free of charge.”

Along with the free providers, Canva is rolling out Images Limitless, a subscription service for $12.95 per-month or $120 per-year for the corporate’s personal premium inventory photographs. That’s along with the $1 per-image, per-use, or $20 for lifetime use of photos that Canva fees for by means of its platform.

Canva has over 15 million month-to-month energetic customers who’ve revamped 1 billion designs because the firm launched in 2013.

The Australian firm has raised $86.6 million from institutional traders like Australia’s personal Blackbird Ventures, Felicis Ventures,Matrix Companions, and Sequoia Capital, alongside celeb traders together with Owen Wilson and Woody Harrelson. Canva’s presently valued at over $1 billion.