The New Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph
This superb Louis Erard three-register chronograph is a celebration of Switzerland’s watchmaking heritage.
When Louis Erard and André Perret founded Louis Erard in 1929, they were determined to continue the Swiss tradition of crafting innovative, high quality mechanical timepieces. They also wanted to do something nobody had done before: offer Swiss made quality and interesting complications at an affordable price.
Their success at turning this dream into a reality has made Louis Erard timepieces a favorite of discriminating watch aficionados and even other watchmakers. These people know that Louis Erard’s technically innovative, classically styled, all mechanical watches are an exceptional value.
The new Louis Erard Héritage Chronograph introduced at Baselworld 2014 provides an excellent example of why this small Swiss watchmaker is so highly regarded. This sophisticated three-register chronograph offers authentic vintage styling in a larger 42 mm size preferred by today’s watch fans. A beautiful silver-toned dial incorporates well-placed 30-minute and 12-hour totalizers, along with a continuous small seconds display at 9 o’clock. These beautiful, blue sub-dials provide the perfect contrast to the silver dial with its precisely engraved minute scale on the beveled chapter ring. There is also a large day/date display at 3 o’clock.
The Héritage 78 104 AA 11 is powered by a precision automatic Valjoux 7750 chronograph movement and protected by a massive stainless steel case that is water resistant to 165 feet. The chronograph is equipped with an anti-reflective, scratch resistant sapphire crystal and has an exhibition back so you can view the intricate movement at work. Breaking with tradition, Louis Erard has fitted this traditionally styled chronograph with a modern black fabric strap with contrasting white top stitching that is secured by a convenient folding deployment clasp.
Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph
Key Features:
Swiss made timepiece
Swiss ETA Valjoux 7750 calibre movement
Round stainless steel case, diameter 42 mm
Silver-toned dial with exhibition caseback
Date window at 3 o’clock and 3 blue chronograph counters
Anti-reflective sapphire crystal
Black fabric strap with steel folding clasp
Water resistant to 165 feet
2-year manufacturer’s warranty
The craftsmanship and attention to detail on this fine, all-mechanical timepiece is simply amazing. The new Louis Erard Héritage 78 104 AA 11 is the perfect way to experience the joy of wearing a fine vintage timepiece without any of the expensive repair and maintenance issues. Only you need to know that you’re wearing a brand new watch designed to provide a lifetime of reliable service. If you’re ready to celebrate Switzerland’s watchmaking heritage with a fine mechanical timepiece, contact an authorized Louis Erard dealer today and reserve your own Héritage 78 104 AA 11 chronograph while they’re still available.

Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material.
FEATURES
37204AA21
Dial : Silver Dial. Day Date Month Display.
Case : Stainless Steel Case. Transparent Case-Back. Push-Down Crown.
Approx. Case Size (mm) : 40
Band : Brown Leather Strap
Buckle : Folding Clasp
Glass : Anti-Reflective Sapphire Crystal
Movement : Automatic Self Winding Movement
Water Resistance : 50 M / 5 ATM / 165 Feet
Size : Men
Features : Moon Phase Indicator

Introducing the Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch
This superb vintage Louis Erard timepiece not only keeps you on time, it also takes you back in time.
The 1930’s were a time when major changes were sweeping the world. When the first Louis Erard watches were introduced in 1931, the Empire State Building had just been completed and The Star-Spangled Banner had recently been adopted as the United States national anthem. It was a time when many men were beginning to replace their trusty pocket watches with something new: a practical, reliable wristwatch.
The elegant 40 mm limited edition Louis Erard Vintage Small Seconds 66 226 AA 01 introduced at Baselworld 2014 celebrates those momentous times with a nostalgic re-interpretation of the classic men’s wristwatch. The vintage three-hand configuration features a beautifully finished silver-tone dial with a traditional small seconds sub-dial at 9 o’clock, along with an easy-to-read and completely modern date window at 3 o’clock.
This innovative marriage of vintage styling and modern engineering is powered by a superlative Sellita SW-290 calibre automatic movement designed to provide a a lifetime of reliable service. The durable stainless steel case is water resistant to 165 feet and includes an exhibition style case back that lets you view the beautifully engraved oscillating weight and other moving parts of this handcrafted watch.
Produced in an individually numbered edition of only 500 pieces worldwide, this nostalgic tribute to the early days of wearing a watch on your wrist features an anti-reflective scratch resistant sapphire crystal and has been fitted with a luxurious padded black leather strap with cream colored top stitching. The watch is presented in a wonderful nostalgic box with an authentic wax seal and vintage stationary.
Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch
Key Features:
Swiss made timepiece
Swiss Sellita SW-290 calibre mechanical movement
Round stainless steel case, diameter 40 mm
Silver-toned dial, date window at 3 o’clock, exhibition caseback
Anti-reflective sapphire crystal
Black leather band, cream top stitching, steel pin buckle
Water resistant to 165 feet
2-year manufacturer’s warranty
If you desire the traditional styling and craftsmanship of yesterday’s finest mechanical watches in the larger 40 mm size preferred by today’s watch aficionados, you’re going to insist on wearing a Louis Erard 1931 Vintage Small Seconds 66 226 AA 01 on your wrist.
Only 500 of these superb mechanical masterpieces will ever be available, so if you want one of your own, the time to act is now. To reserve your 1931 Vintage Small Seconds 66 226 AA 01, we urge you to contact an authorized Louis Erard dealer immediately.

A Fitting Salute to 1931
In 1931 Louis Erard and his eponymous Swiss company began making watches. Eighty years later the brand introduced its 1931 collection to pay homage to those early days. The 1931 collection includes watches that illustrate much of what was important to the brand then, and now: they balance tradition, sophistication and dependability. The Vintage Chronograph Reference 78 225 AA 01, a limited edition of 500 pieces, is a fine example.
Louis Erard uses mechanical movements in its watches. The Vintage Chronograph contains the Swiss made ETA Valjoux 7750. For anyone unfamiliar, the 25-jewel Valjoux 7750 is among the most widely used automatic chronograph movements today. It operates by way of a three-cam system (as opposed to a column wheel) and is noted for being reliable and easy to service. In addition to the chronograph function, it features a quick-set day and date.
To get a glimpse of the 7750 in action, simply turn the watch over: the movement, including the customized oscillating weighted rotor with Geneva Stripes decoration, is visible through an exhibition caseback. The caseback also features the watch’s limited edition number (008/500) engraved into the case.
Configuration of the sub-dials is characteristic of the 7750 movement, with 30-minute and 12-hour totalizers at 12 and 6 o’clock respectively, and a running small-seconds sub-dial at 9 o’clock. The day and date apertures appear at 3 o’clock.
The dial itself is balanced, tasteful and well detailed. The use of railroad-track-patterned rings is both visually stimulating and useful in delineating the sub-dials; i.e., the small-seconds track has 60 indexes whereas the indexes of the chronograph sub-dials are spaced wider apart to record minute and hour increments; the dial’s outer track measures passing minutes and chronograph seconds. Serifed Arabic numerals, blue hands and arrowheads add strong vintage appeal.
A few modern attributes indicate that this Vintage Chronograph is in fact a contemporary piece. For one, the stainless steel case is 42.5 mm in diameter (vintage watches are typically smaller), and the crystal is sapphire with anti-reflective coating on both sides. Elegances include curved and polished lugs, a polished bezel and crown, and polished caps on the chronograph pushers. The attractive black leather padded strap features cream stitching and a prong buckle.
Louis Erard delivers each of the 500 Vintage Chronograph watches in a special presentation box that includes a seal, sealing wax and vintage stationery.
What remains in this discussion of the Vintage Chronograph Reference 78 225 AA 01 is its cost, and the good news is that Louis Erard is committed to offering its watches at affordable prices. Even with its value-added refinements and Swiss made automatic movement, the Vintage Chronograph can be had for a lot less than you might think. Contact an authorized dealer today to inquire.
Key Features:
Swiss made timepiece
Swiss ETA Valjoux 7750 automatic calibre movement, decorated oscillating weight
Stainless steel case, diameter 42.5 mm, transparent engraved caseback
Silver toned dial, day and date window at 3 o’clock, hour and minute counters at 6 and 12 o’clock, small seconds at 9
Chronograph function
Anti-reflective sapphire crystal
Black leather strap, cream topstiching, pin buckle
500 piece limited edition
Delivered in special box with seal, wax and vintage stationary
Water resistant to 165 feet
2-year manufacturer’s warranty

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