How a strong business relationship can lead to a world class franchise

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The goal of anyone undertaking a franchise opportunity should be to turn the business into a world-class franchise, but it's first necessary to learn what makes a franchise great.

As Jeff Johnson of the Franchise Research Institute says in an article for BlueMauMau.com, "the single greatest predictor of a franchisee's success is the quality of their relationship with their franchise company." Johnson says he's come to this conclusion based on his organization's surveys, which have gathered information from thousands of franchises over the years.

The strong relationship between the main company and its franchisees must be formed from the beginning, and Johnson believes this depends on the franchisor's ability to share its expertise. If this happens effectively, the relationship has a better chance of being healthy and the franchise has a better chance of being successful.

This is the reasoning behind the Franchise Institute's strict "World-Class Franchise" certification, Johnson says. Rather than relying on metrics, the institute talks directly to franchisees about their relationship with the franchisor before the certification is awarded.

Last month, the "World-Class Franchise" designation was given to Mosquito Squad, a pest control company. The company received positive ratings from more than 80 percent of employees in the survey conducted by the Franchise Research Institute and FranSurvey.

The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” Our tax franchise is an affordable and viable business choice. Each office provides thorough, computerized tax preparation coupled with superior customer service. For the best small business opportunity in the income tax franchise industry, choose Liberty!

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*Offer Details and Disclosures

*Email your referral’s name, address, phone, and email contact information along with your address, phone, and email to referralteam@libtax.com and our sales staff will contact you. If the referred person buys a franchise and meets the conditions of our internal referral criteria including, but not limited to, completion of required trainings, obtaining a valid Electronic Filing Identification Number (“EFIN”) from the IRS and opening an office in an approved location by January 2, 2018, you may be eligible for a referral fee in the amount of $3,000. Valid 5/10/2017 – 12/20/2017. Additional restrictions may apply.

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