ELECTRO-POP princess Ellie Goulding hadn’t put out a new album in more than a year but the unstoppable second record Halcyon scored her another Brit Award today.

The golden-voiced singer and songwriter was almost speechless when she was presented with the Best British Female Artist gong by one of her heroes, Prince.

A string of singles have kept her in the global charts in the two years since releasing her second album and its refreshed version Halcyon Days.

Even as her latest single Goodness Gracious makes its impression on the airwaves, the song which has become her biggest hit continues to dominate the airwaves.

Burn simply won’t die.

Goulding has been having that problem with her singles regularly since releasing her second album Halcyon with its hit Anything Can Happen not only performing strongly on the charts but also used extensively on television promos and ads.

All about the singing ... Ellie Goulding performs at The BRIT Awards 2014on February 19 iSource:Getty Images

When the repackaged Halcyon Days was released last year, which features Burn, Goodness Gracious and How Long Will I love You, it kept the hits rolling.

Goulding is one of the biggest selling artists in the world now with more than 15 million singles and four million albums to her credit.

“It won’t burn to ashes, no,” she says, laughing.

“My songs do tend to stick around which is better than having stuff that comes and goes.

“I am proud of (Burn) because that was the song that connected me with the world as an artist.”

Goulding is the very model of a postmodern pop star.

She writes her own songs with the world’s biggest hitmakers, she aligns herself with similarly creative pop princesses such as Taylor Swift and Rita Ora and keeps her fans titillated with plenty of social media chatter and sexy Instagram photos of her being fashionable.

Goulding says communicating directly with the world is imperative for her, even if that connection requires her to post a relentless stream of information and photos, often at ungodly hours.

“Things like Instagram are helpful simply because there are so many different things I do and so many different things I am interested in,” she says.

‘I’m a bit of a dork’ ... Goulding shares her life on social media. Picture: InstagramSource:Supplied

“I’m a bit of a dork and people get to see that, while it’s nice for me when they say I have inspired them in some way.

“I could not be more committed to what I do and I am way more committed than some artists in terms of touring and staying on the road. And just working hard.”

Goulding is part of a new vanguard of stars who have rejected the sex, drugs and rock’n’roll ephemera of fame to embrace wellness.

She runs several kilometres or works out every day and challenges her fans to literally follow in her footsteps.

“I am training, training my body and that helps not only my life but my job so I have enough energy on stage and be able to deal with everything I have to do from travelling to long days of promotion,” she says.

“I have to be fit. I am going out there with a message that just because you have a crazy lifestyle doesn’t mean you can’t train.

“I think people can have this misconception about how singers live, so I’m breaking the illusion.”

She says the exercise, and having a team around her who are very good at lifting her spirits when the workload gets crazy, also keep her from suffering a debilitating bout of the blues.

“You can be vulnerable to getting depressed with the constant jet lag and tiredness,” she says.

“The way for me to get out of that is humour, I am laughing all the time and manage to find pretty much everything funny.”

Ellie Goulding is pop’s golden girlSource:AFP

Goulding returns to Australia in May to kick off a national tour which will feature all the hits from her debut record Lights and its successors.

With her voice universally acclaimed as her strongest attribute, she prefers to design her tours around singing rather than the acrobatics or other effects adopted by her pop peers.

“For now, I am pretty happy to not be flying around,” she says.

“There are endless possibilities to what I could be doing but it’s a money thing. How much do I want to spend to give my fans the best experience?

“I want them to be able to see my cool s ... but you can go crazy on a tour, constantly blowing money and in the end, it is about being sustainable as an artist.”