News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory.

The Verified Marketplace will be the exclusive place to collectively buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun – guaranteeing quality content and environments for advertisers with a potential audience of over 39.4M million unique users. The marketplace will offer outstream video inventory via the UnrulyX platform.