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Inside Barack Obama’s My Brother's Keeper Initiative

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An Obama First

“This initiative represents first direct work, targeted towards communities of color. And I think it is significant that he is now doing this,” Sam Fulwood, the Senior Fellow at the Center for American Progress, told BET.com. “Also it should not be lost on any, that while this is led by the president and the White House, this is primarily a public appeal rather than a government appeal."