ICON ASIA ANNUAL CONFERENCE

Every day professionals in our industry are
bombarded with new perspectives and opinions
– each idea offering a direction for
meeting career goals but also raising
many questions. What idea should we try
first? How has it helped others succeed?
Would it work for me in my situation?

The risk is we freeze. Instead of improving
we fall back on our habits – doing
things the same old way. All the while
that nagging voice in our head reminds
us we should be responding and adapting
to the world around us, for fear that
we get disrupted or worse, become obsolete.

To change we must RESET.

The 2018 ICON Annual Asia Conference brings
together thought leaders, explorers and
practitioners who will be sharing tools
and techniques born from their own experience,
to help you be more impactful in meeting
the needs of your internal and external
clients.

RESET is an opportunity to reimagine
yourself.

Our speakers will challenge you to build
resilience and flexibility to face down
your fears, build habits of happiness,
and adopt design thinking approaches
to apply practical innovation to your
organisation.

Held at the
Hyatt Regency Hong Kong at Tsim Sha Tsui, This
impactful half-day event connects CMOs,
Marketing professionals, practitioners
and business leaders from many business
sectors in a once a year networking and
learning event. It will feature one keynote,
one plenary session and four break-out
sessions designed to give you practical
and powerful tools techniques and strategies
helping you to make even more valuable
contributions to your organisation’s
success.

Don’t miss your chance to RESET!
Early bird offers are still available.

Alex Dawson

Co-Founder, Positive Scenario

Alex will reveal the secrets about happiness
and how it can help you become more creative,
productive, accurate and engaged. You
will learn ways to build increased positivity
and happiness into your life, that will
benefit your relationships, your wellbeing
and your career. It’s all based
on scientifically proven principles and
practices taught to successful executives
and business leaders around the world.

Rob Lilwall

National Geographic Adventurer

Rob Lilwall is an ordinary person who, by
taking an adventurous attitude to life,
has achieved the extraordinary. In the
last twenty years he’s covered
more than 80,000km of the world’s
land-surface on foot and bicycle, including
some of the world’s most remote
locations, while National Geographic
TV told the story of his journey. Rob
has learnt much about facing fear, surviving
setbacks and thriving amidst uncertainty.
He will share his inspiring stories along
with his tips for developing courage,
resilience, and a growth mindset. This
is a session you’ll go home and
tell your friends families about.

Patti Hunt

Design thinker and Founder
of MAKE Studios

When she arrived six years ago, Patti established
first design thinking community in Hong
Kong. With her colleagues Katrina Yuen
and Kate Okrasinski from MAKE Studios,
Patti will show you how to use design
thinking to shape ideas, and drive innovation
in practical ways. If you’re involved
in business transformation or just interested
in creating better outcomes for your
clients then joining Patti will be a
must for you.

Conference Programme

Thursday 31 May 2018

We know how valuable your time is, so we scheduled
the entire event around learning and networking.

PROGRAMME

Delegate
Registration
Opens
11:30

Networking
Lunch
11:30–12:30

Keynote
-
The
Happiness
Effect
12:30–13:30

Did you
know
that
optimistic
people
are
37%
more
successful
in
Sales,
three
times
more
creative,
31%
more
productive,
19%
more
accurate
and
ten
times
more
engaged?

Alex
Dawson
will
help
you
discover
the
proven
science
of
happiness,
as
a
vehicle
to
drive
greater
personal
and
professional
success
in
your
own
life.
This
presentation
will
share
three
core
philosophies
foundational
to
The
Happiness
Advantage
and
show
you
how
you
can
apply
these
philosophies
to
develop
a
positive,
engaged
brain.

Get a fresh perspective on the purpose of work in your life
Who's setting the path and pace of your career journey? What's getting you out of bed in the morning -- or keeping you up at night? Join us for an interactive discussion with a panel of experts for real-time, practical advice to your big questions about how to align your work goals with your life goals.

BREAKOUT SESSIONS

#1: FACE
YOUR
FEARS
Unlock
the
secrets
of
career
survival
from
a
National
Geographic
adventurer

Through his
adventures
by bicycle
and on
foot,
travelling
more
than
80,000km
across
the earth,
Rob Lilwall
has learnt
much
about
facing
fear,
surviving
setback
and thriving
amidst
uncertainty.
Be inspired
as Rob
tells
riveting
stories
about
Siberia,
Papua
New Guinea
and Afghanistan
with
practical
applications
for developing
courage,
resilience,
and a
growth
mindset.
This
promises
to be
a session
you’ll
go home
and tell
your
families
about.
Presenter:
Rob Lilwall, National Geographic Adventurer.

Drawing on
the principles
and practices
of Design
Thinking,
this
hands-on
session
cuts
through
the hype
of innovation,
making
it practical,
tangible
and actionable.
You'll
participate
in practical
exercises
that
will
teach
you how
to shape
ideation
and innovation.
This
session
is great
for anyone
involved
in business
transformation
and driving
for innovation
internal
or external
client.
Presenters:
Patti Hunt, Katrina Yuen and Kate Okrasinski from MAKE Studios.

#3: THE ULTIMATE HAPPINESS RESET TOOL
Build
happiness
habits
into
your
life
and
career
to
achieve
success

Learn the positive personal habit shown by scientific studies to raise positivity and resilience by 65%, improve physical health by 50% and offer 10x more mental focus. In over 3,000 research studies the benefits of meditation as a tool to enhance personal wellbeing and performance have been shown time and time again. In this session you will explore what meditation actually is, the proven benefits it can offer, how to make meditation a positive personal habit in a modern professional schedule and dispel many of the common myths.
Presenter:
Alex Dawson, Co-founder Positive Scenario.

#4: KEEP PACE WITH THE RAPID ADVANCEMENTS IN TECHNOLOGY
Take advantage of the latest digital technology advancements

Look into the key trends in digital technology and discuss potential impacts for your business and clients across key industries. Jodie Collins will present on the current digital trends followed by a panel discussion with other digital professionals on the opportunities and impact of digital on business, including:

Consumer and business trends driving the accelerated pace of technological change in banking and finance

Cocktail
Reception Only

$350per person

Unable to attend the conference but would like to network with your peers or catch-up with old friends?
Join us for free-flow drinks from 6:30-8:30pm. Also, don’t miss out on the opportunity to win fabulous prizes at the lucky draw!

MEMBERSHIP

Wherever you are
in your career,
build connections,
uncover opportunities
and unlock your
influence through
ICON –
the Influence,
Collaboration
and Opportunity
Network for B2B
Professionals
in Marketing,
Business Development
and Communications.

Through our global
network of
chapters
and affiliates,
ICON connects
members to
B2B markets
professionals
in Australia,
New Zealand,
Singapore,
China, Hong
Kong, Europe
and the United
States.

Established more
than twenty-five
years ago
and now with
more than
2000 members
across Asia-Pacific,
ICON is an
active knowledge,
development
and social
network which
connects
industry
leaders with
those starting
out in their
career, to
develop relationships
and share
best practice.

Stay Relevant

Stay relevant
with local
seminars,
thought-leadership,
conferences
and online
learning
to build
your professional
skills across
Marketing,
Business
Development
and Communications
disciplines.
All seminars
throughout
the year
are offered
at heavily
subsidised
rates for
all ICON
members.

Build your
career

Build your career
with targeted
learning
and networking
events to
sharpen your
skills and
enhance your
network at
every stage
of your career
- whether
you are just
starting
out all the
way through
to C-Suite
events.

Connect with
your
peers

Connect with
your peers
at local
and regional
social events
where you
can build
and strengthen
relationships
with your
industry
peers, grow
your network
and discuss
industry
trends.

Expand your
horizons

Expand your career
horizons
with industry
conferences
and events
from our
growing network
of affiliate
partners
at heavily
discounted
rates.

"It was exciting to see so many young professionals BD’ers interested and taking the time to attend and engage"

Director of Hong
Kong
AGSM

“The conference was truly great!! There were a few inspiring speakers and I've got a few takeaways. Congratulations!”

Herbert Smith FreehillsClient Development
Manager

“I really enjoyed the conference and want to become a member!”

Tanner De WittMarketing Executive

“The conference is without doubt in the top 5-10% of events in Hong Kong today”

Account General ManagerComputer Sciences
Corporation (CSC)

“The conference allowed us to form many new relationships for future opportunities.”

Business Development
Manager
Flight Centre

OUR SPONSORS

We couldn't run this amazing conference without the generous support of our amazing sponsors.