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Get Creative with Summer Promotions

Summer is a time for backyard barbecues and lazy poolside afternoons, but businesses
also have unique promotional opportunities during these warmer months. An effective
summer promotion plan includes timely products that employees and customers are
sure to use right away.

Switch to Beach Chic

Forget handing out polo shirts and sweatshirts in the summer time. Customers and
employees alike want cool, comfortable clothing
that they can wear even on the hottest days.

Hand out barbecue- and beach-friendly weekend attire like t-shirts and tank tops.
Opt for bold, bright colors that will stand out in the crowd.

Don’t forget the accessories! Hats, visors,
and sunglasses are all excellent options for affordable yet useful promotions. All
these accessories allow for unobtrusive logo placement.

Consider offering lightweight jackets or cardigans during the summer months. These
can come in handy as lightweight sun protection—and fend off mosquitoes after the
sun goes down.

Why not create branded flip-flops or other summer footwear? Rubber flip-flops often
come in a wide variety of colors, to complement any company logo or design.

Get Ready for Summer Fun

Some promotional items, like writing utensils
and custom stationery, have perennial appeal. But summer offers businesses a great
excuse to spice it up with fun promotional products that recipients can use during
weekend outings and vacations.

Help customers and employees make healthy choices about sun care with pocket- and
purse-sized sunscreens. Some mini-bottles even come with carabineer-style clips
so they can be attached to golf or beach bags.

And speaking of beach bags, consider branded canvas bags for the summer time. Great
for trips to the beach or park, they can also double as reusable shopping bags during
the rest of the year.

Fill those beach bags with inflatable beach balls or rafts. Frisbees are also an
excellent choice for some summer entertainment.

Soft-sided coolers with comfortable shoulder straps come in handy for summer adventures.
Opt for coolers with bonus features like outer pockets or super lightweight design.

Beach towels and picnic blankets are versatile items that often enjoy use year-round.
They can be embroidered or screen-printed with a company logo. Look for durable
yet soft fabrics that will withstand frequent use.

Encourage customers to stay hydrated and protect the earth with branded reusable
water bottles. Can and bottle cozies are also popular choices.

Summer is all about enjoying simple pleasures. Promote a little harmless summer
fun with branded bubbles or other simple toys.

Summer offers companies an opportunity to create whimsical and entertaining
promotions with products that the recipients will certainly use immediately