History

At Arena we understand that all athletes are driven to win, whether it be to stand on the podium or to achieve their personal best, the end goal is always a win. We understand because we have the same urge. From the time Arena founder Horst Dassler started his venture, Arena has been focused on winning. We’ve had one goal: to strengthen and promote aquatic sports. Through a continuous pursuit to team with athletes for inspiration we’ve consistently provided products that match and exceed their expectations. To us this is a win. And with over 30 years of practice, we’ve established a cadence between our athletes and our products. To us this is our way to stand with you on the podium.