Play the long game 🎲 Issue #64

“Play the long game … Treat people with the intent of having a relationship forever” @GaryVee

I believe in giving life-long value and paying-it-forward. Running away from a project is rarely beneficial to anyone involved. Working long-term provides better opportunity to build, measure and learn. Sprints are fast, but design strategy takes time.

9 in 10 people globally are breathing bad quality air. It’s grim – but it’s also a design challenge.

Don’t wait for policy makers to figure it out. Creating a better human experience by tackling air pollution with sustainable and scalable solutions in public transport and supply chains will make the difference.

You’re not just selling a product. You’re selling a lifestyle. If you sell any kind of aspirational lifestyle product, those words probably ring true. Cycling clothing house Vulpine has a pretty nice one for its Spring/Summer collection part one!

Timing the switch from “minimum viable” to “maximum value”. An interesting look at how to deliver maximum value to help create products that have endemic quality. As Hugo describes, “it’s hard to apply polish to a moving target.”