A Holistic Approach to SEO

We wear many hats at Gadget Web Design & Development, but one thing we are not is SEO consultants. What we do as SEO content creators is take a more holistic approach to Search Engine Optimization. To us, SEO is more than optimizing a website’s content for best practices or high ranking. For us, the entire process of SEO is more about convincing visitors to buy into whatever the website is promoting, selling, or sharing and then funneling them into taking some kind of action (buy something, download something, contact for a consultation, etc).

What that means is that we don’t just care about your page rank (we do, but it isn’t our priority). Anyone with a little knowledge can get a website ranked in the top 5 pages of google results… that’s easy… what is harder – and this should always be the long term view taken by any SEO consultant – is helping the business get visitors that actually take steps beyond the initial visit.