"Frosty the Snowman" (or "Frosty the Snow Man") is a popular Christmas song written by Walter "Jack" Rollins and Steve Nelson, and first recorded by Gene Autry and the Cass County Boys in 1950 and later recorded by Jimmy Durante, releasing it as a single. It was written after the success of Autry's recording of "Rudolph the Red-Nosed Reindeer" the previous year; Rollins and Nelson shipped the new song to Autry, who recorded "Frosty" in search of another seasonal hit. Like "Rudolph", "Frosty" was subsequently adapted to other media including a popular television special by Rankin/Bass Productions, Frosty the Snowman. The ancillary rights to the Frosty the Snowman character are owned by Warner Bros. , but due to the prominence of the TV special, merchandising of the character is generally licensed in tandem with that special's current owners, DreamWorks Classics.