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12 Amazing Email Marketing WordPress Plugins

12 Amazing Email Marketing WordPress Plugins

September 16, 2018 | By Kristi O

Bulk Email Marketing Features

Stuff’s happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Sending an email like this will do a few things: One, build respect with your subscribers, since you followed through on your promise, and two, improve your deliverability score, since you’ll no longer be emailing people who don’t respond to your emails.

Today, email marketing platforms are designed to streamline email development tasks, provide rich reports and importantly, talk with other business apps Any good email service can provide reports on opens and clicks, but also bounce rates, subscriber location, and more.

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.

Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business The biggest problem is that most small businesses do not understand how powerful it can be to personalise emails and without the touch of personalisation, you could be missing out on a lot of engagement and new, or repeat customers.

The best way to make your email marketing efforts effective is to give clients what they want, when they want it. Email subscription services offer analytics so you can see the most popular content, open rates, how clients are reading your emails and which days are the most popular.

While its initial incarnation was unidirectional – a one way conversation with little differentiation between consumers – modern email marketing, when done well, is a nurturing process which learns from consumer interaction to increase personalisation and usefulness to consumers.

To make this run smoothly, I integrate my email marketing tool (mailchimp) with my lead generation tool ( instapages ) so that as soon as someone downloads for example, my 6 step social media lead generation strategy , they then go into the automation funnel which is already set up, and they receive the series of emails relating to what they signed up for.

You probably are reading emails first thing in the morning just to get caught up. While there are some fantastic email apps available, if your email doesn’t render well on a mobile device, there’s no app available that will make your email easier on the eyes.

Before you start sending them marketing emails again, send them a short remember me?” email, remind them about their subscription and provide them with the unsubscribe link in order people who are not interested in your emails anymore can unsubscribe.