Technology and the Business Sector: Maximizing Information Technology

The ?Information Age? is upon us. Technology is everywhere. It is a part of every facet of our lives in the broadest and most far-reaching sense.

At times, the software updates and latest hardware models that are released at a dizzying pace can overwhelm us, especially if we have a way of thinking about these ?tools? that is counterproductive and disempowering. It is only natural to have some degree of pushback when so much “newness” is being thrust at us from all directions, especially if we are not especially technologically savvy. This can be changed as we can easily tweak our attitude regarding technology.

A revision in how we think about these technologies (telephony, computers, software, smart phones, Social media, company websites, crowd funding, etc.), a ?psychology of technology for the modern business person? perspective, is essential if our business endeavors are to prosper and expand in this contemporary technologically, complex environment.

Generally speaking, we can facilitate a change in ourselves towards successfully utilizing these new technologies if we embrace them wholeheartedly as a contributing factor to our success. Erik Brynjolfsson, professor of management at the MIT Sloan School of Management and director of the MIT Center for Digital Business, put it best when he said: ?What can we do to create shared prosperity? The answer is not to try to slow down technology. Instead of racing against the machine, we need to learn to race with the machine.?

The old adage, ?go with the flow?, is critical as we must flow in the direction that global business itself is flowing, and that is definitely towards more and more technology in the marketplace as the focal point of interaction between different segments of the marketplace; i.e., managers, employees, clients and potential clientele, suppliers, etc. We must train ourselves to be more comfortable with technology, and envision ourselves as workers who are constantly given new and improved tools to complete our work.

An excellent way to foster this attitude is to regularly do one?s own research. Spend just a few moments daily or a few hours weekly to learn more about technology by doing simple Google searches on ?items of interest? or words, terms and things we may encounter in our daily business. Jot down these items or Google them via your smart phone or computer.

TED Global Fellow Catarina Mota was quoted as saying: ?Acquiring preemptive knowledge about emerging technologies is the best way to ensure that we have a say in the making of our future.? This idea makes us more familiar with a critical modern-world technology, that of the Search Engine, and also enables us to learn a little at a time and increase our knowledge base independently, which will create in us confidence and the desire to branch out into a bold new world of connectivity, organization and efficiency. WE CAN DO THIS, IF WE THINK WE CAN!