You all know how obsessed with products I am. Nothing brings me more joy than going to the makeup counter/drugstore/beauty supply store/boutique to see what's new on the shelves. And I get the same intense feeling of joy from sharing that information with others.

So what could be more perfect than opening a shop where I could share some of my all time favorite kit essentials?

Well that's what I've done.

I've just launched an online store called Reed Clarke where I am selling my favorite products from my makeup kit and the hardest working skin care products from my medicine cabinet. These are makeup and skin care items that I reach for time and time again, and ones that I am constantly recommending to clients and friends and family members alike.

And I am so excited that I can share them with you now! Some of these products you might know about. But I am guessing that a lot of them are ones that you may not have even heard of, and that is what is so exciting to me. I love sharing information, that is a huge part of being a makeup artist; sharing tips, favorite goodies from your kit, sharing new discoveries..... when you get two makeup artist together, it takes about 5 minutes for us for our conversation to veer back to makeup; what's new in our kit.... "Have you tried this? Have you tried that? This blah-blah-blah is amazing, here, check it out...." We can't help ourselves, we're information spreaders! And we're incredibly passionate about our craft and products.

I am very selective about the products I carry. I am not trying to be Sephora. Sephora exists and they are fantastic! I want Reed Clarke to be that special spot that you love checking out, that awesome store that you always find something great at, a place that has a trusted curation that feels like you are getting personal, individualized attention. A place you go to all of the time because you know there's always something you'll like. I hope you love it.

Some of the world’s most famous and recognizable faces trust Fiona implicitly, as do a roster of top photographers and directors, including Mario Testino, Steven Klein, Inez & Vinoodh, Annie Leibovitz and Ellen Von Unwerth. Make-up artist Fiona Stiles brings a fresh, instinctive approach to creating beautiful faces within the fashion, music and entertainment industries, as well as for publications and media outlets across the globe.