The construction of consumer has been changed, the generation of 80s covers the main market share.And their consumption concept is different compared with former generation. they pay more attention to the personality and visualization, rather than pursuing the famous world brand.they value the quality and their demand.therefore, we should seize this opportunity.

2.The patriotism is very strong in Chinese

Recently,the patriotism is very strong in Chinese,so we can take this opportunity to create our own brand .Meanwhile, we should pay more attention to the quality .Only in this way can consumers have the brand awareness .

3.The DIY market is in the beginning stages in China

The DIY market is in the beginning stages in China,and the generation of 80s covers the main market share.It has great prospects on our Chinese market.