Yandel is a phenomenally successful Puerto Rican vocalist, songwriter, musician, record producer, and video protagonist. He’s a reggaetón artist, but he’s much more.

Now that reggaetón is well into its second decade of mainstream pop success, Yandel brings reggaetón in multiple flavors – hiphop, r&b, pop – that bridges the gap between street cred and masspop.

DANGEROUS, Yandel’s new album – his third as a soloist — drops Nov. 6 from Sony Music Latin. Action-packed like a thriller, every cut spins into a different segment of the contemporary pop market. Meanwhile, single cuts are racking up listens and

views already:

*) “Calentura Trap Edition,” the album’s opener, is a trap-remix by special guest Lil Jon of the album’s first single, “Calentura.” Nominated for a Latin Grammy in Best Urban Performance, “Calentura” has 12 million views of its outrageous, high-gloss BDSM-themed video on Vevo;

*) the acoustic-flavored “No Sales de Mi Mente,” with Nicky Jam, has over 900,000 listens to an audio-only cut on YouTube in eight days of release;

*) the reggaetón-romántico “Encantadora.” Yandel blew up the spot at the American Latin Music Awards on October 8, performing “Encantadora,” “Calentura” with Lil Jon, and . . .

*) also on the American Latin Music Awards, Yandel performed live with Shaggy and famed-DJ-turned-singer Alex Sensation: “Báilame,” their fast-paced dancehall- reggaetón collaboration. You can see that live TV encounter all over the web.

Among the future hits on Dangerous are collaborations with some of the most intense vocalists in the game:

*) “Asesina,” Yandel’s megastellar collaboration with Pitbull;

*) “Déjame Explorar,” his duet with French Montana;

*) with Tego Calderón, a blistering “Yo Soy del Barrio,” which reaffirms Yandel’s loyalty to where he came from.

A Grammy and Latin Grammy winner, Yandel has been picked by Rocnation Sports as the first-ever singer to perform on an HBO pay-per-view live boxing match (Cotto vs. Canelo, Nov. 21, Las Vegas Mandalay Bay.) He’s about to become the first Latin artist to livestream a concert on the prestigious high-quality Tidal platform (December 12, 2015, in Puerto Rico).

A 20-year veteran who has helped his genre grow to become an institution, Yandel is now bent on establishing his permanence. Born Llandel Veguilla Malavé Salazar on January 14, 1978 and raised in Cayey, Puerto Rico, he began his career in 1995. He started Wisin & Yandel together with Wisin (Juan Luis Morera Luna) in 1998.

Los Reyes del Nuevo Milenio, their debut, was released in 2000. The album’s title (“kings of the new millenium”) proved accurate: their nine studio albums have collectively sold more than 20 million copies. By 2007, Yandel had consolidated his international presence with the duo, performing all over Latin America and the world. In 2012 and he was one of the coaches for The Voice Mexico and with Wisin, he sold out Radio City Music Hall and six nights at Madison Square Garden, as well as two sold-out dates at the Staples Center in Los Angeles.

Having been a bona fide superstar during a solid fifteen-year career, he took a new turn as a soloist. His first solo album, De Líder a Leyenda (November 2013), debuted at #1 on Billboard’s Top Latin Albums chart and #9 on the Top Rap Albums chart, and was certified gold (Latin) by the RIAA in March 2014. His video numbers are in the hundreds of millions: his 2014 video, “Moviendo Caderas” featuring Daddy Yankee, has over 152 million views on Vevo as of this writing.

Yandel was the first Latin singer to be featured in ESPN Magazine’s popular annual music issue (January 2014). In April of that year, his De Líder a Leyenda VIP Tour kicked off and successfully played through the summer to sold-out houses in San

Francisco, Las Vegas, Los Angeles, McAllen (TX), Dallas, Houston, Chicago, Washington DC, New York, Orlando, and Miami. A second leg of the tour played to delirious crowds at large venues in Paraguay, Buenos Aires, the Viñas del Mar Festival and Santiago shows in Chile, Santo Domingo, Mexico City, Tampa, Las Vegas, Europe and in Yandel’s home territory of San Juan, Puerto Rico.

His second solo album, the 20-track Legacy: De Líder a Leyenda Tour Deluxe Version, was released in February 2015, following a similarly titled EP that came out during the tour.

In April 2015 he became the first artist of his genre to have a concert special air on HBO Latino. Titled Yandel: Legacy, De Líder a Leyenda Tour, the special featured

Yandel performing with his musical collaborators, surprise guests, and more, in an electrifying live sold-out performance at San Juan’s José Miguel Agrelot Coliseum.

There was also an exclusive documentary-special, Yandel: Camino al Concierto, airing prior to the concert, on HBO Latino.

He also recorded a new track, “Marcando Territorio,” for Catch the Throne: The Mixtape Vol. 2, the mixtape soundtrack featuring multiple artists for HBO’s megahit series Game of Thrones.