Triad Retail Media has moved its headquarters from Tampa to the Carillon area of St. Petersburg to make room for its continued growth.

The ad agency's new 65,000-square-foot office at 100 Carillon Parkway includes video and photography studios and a high-tech mission control room to provide instant analytics on all client programs.

Triad, which develops online shopping campaigns for retail giants from eBay to Wal-Mart Stores Inc., has hired more than 130 employees this year. It employs more than 425 people in nine offices worldwide — the bulk of them in Tampa Bay — and is expected to add 150 positions over the next two years.

Earlier this year, Triad was acquired by Rockbridge Growth Equity, a private equity firm run by Detroit billionaire Dan Gilbert.