Starts with an aromatic dusky citrus note. The "malt" is evident immediately, in a toasty, fruity-fermented note. Not particularly pleasant, in my opinion. A vague green crisp leafy note, from the myrtle. No lavender.
Cool, aquatic, generic. Uninspiring, bland and slightly sweet in dry-down. Nothing to recommend it, and certainly not to warrant its high price.

What a terrible letdown. The British Bouquet starts off with citrus mixed with a smell akin to chewing on tin foil. And it's all drenched in whatever that cheap-smelling bleachy aquatic "woody amber" chemical is. Given time, the citrus fades and I'm left with basil and dark green herbs mixed with that bleachy metal smell, and after about an hour, nothing but that terrible cheap aquatic base that really awful men's designer scents use.

If you like this sort of thing, you could smell like this for around $20, so I don't see why The British Bouquet is necessary when the shelves at discount stores are full of Curve and forgotten Kenneth Coles.