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Internet Tracking Arms Race

2018, Aug 19

Bruce Schneier’s article New Ways to Track Internet Browsing is a reminder of the perpetual arms race between companies that want to track and companies that try to prevent tracking. While I don’t think our government is up to the task, regulation that clearly defines the ground rules around tracking could curb the resources that are ploughed into this game and they could be redeployed elsewhere. Hopefully towards something more productive in the grand scheme of things.