They’ve taken Bears, Lions, and Moose

Big-game hunting in Africa is the stuff that makes legends. Names steeped in history, like Scottish-born hunter WDM Bell, Frank Allen, Peter Capstick and Theodore Roosevelt ring out from the past, famous for their close encounters with Cape buffalo, the great cats, elephants, and rhinos.

For most hunters in the U.S. today, their own personal legends will be made on whitetail deer, black bears, maybe even on a huge wild boar. The excitement they feel when they sight their targets is no less real than the anxieties that rose through the skin of hunters long ago in an era of discovery and enlightenment afield.

One thing has not changed, from Teddy Roosevelt’s day to last year’s deer season, whether it’s a charging buffalo or a buck in a cornfield—the ammunition behind the shot must carry the lethal power needed to kill the animal cleanly and humanely. No matter if you’re going afield to take down your first whitetail, tracking down a bear, or traveling afar for the hunt of a lifetime, you want your first shot to close the trip efficiently and economically.

That’s why in 1898, in the town of Leipzig, Germany, an industrious young man named Wilhelm Brenneke invented a projectile that revolutionized hunting cartridges. As a boy, he was told by his grandfather, “If you kill, you must kill humanely.” Unhappy with the number of game animals wounded and lost due to the underpowered munitions of his time, Brenneke created a projectile specifically for shotguns (few could afford rifles in his day) of unprecedented energy and power, with a unique weight-forward design. He confirmed his invention on some of the largest, toughest game animals in the world.

Brenneke’s invention — the modern shotgun slug — set the standard for all shotgun projectiles that have followed. Virtually every shotgun slug and sabot on the market today — 12-gauge, 16, 20, 28 or 410 — is derived from Brenneke’s designs. These are the munitions chosen by hunters using rifled or smoothbore shotguns who know the power behind their shot will anchor their quarry in its tracks.

Brenneke® slugs and sabots are, in a word, massive. Their 12-gauge slugs average .73-inch in diameter; the SuperSabot™ has 58 percent more frontal area than ordinary .50-caliber sabots. This results in extreme stopping power and energy transfer, and wounds that are almost always fatal. It is the same principle behind the huge .458, .500 Nitro, and similar classic rifle calibers preferred for large, dangerous African game. You cannot buy a more powerful slug than Brenneke.

116 years later, Wilhelm Brenneke would be proud. Using modern materials and technology, including special coatings, high-energy wads and even lead-free projectiles, his heirs have continued his dedication to research, improvement and perfection. Today, the Brenneke® company produces more than 10 million slugs and sabots every year, each carrying a century-old tradition of power and accuracy. As hunting gets more and more expensive, the hunter would be well advised not to skimp on his ammunition; the least costly—yet ultimately most important—part of the equation.

A rarity in this day of conglomerates and faceless corporations, Brenneke remains a family-owned business, directed by Dr. Peter Mank, Wilhelm Brenneke’s great-grandson. After well over a century of perfecting Wilhelm’s creation, one thing has not changed: Brenneke remains absolutely committed to quality, performance and ethical, humane harvesting of the game we hunt.

You can buy any number of copies. Or, you can buy an Original Brenneke. When the success of your hunt is at stake, it’s a pretty easy choice.

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