Finally! YouTube Just Launched Its Own iPhone App

In case that sounds like a news story from 2007, let's clarify: yes, there was a native YouTube app on the very first iPhone, and on every model since. But that app was made by Apple, not by YouTube. It featured an infamously poor selection of YouTube videos.

Until now, any iPhone owner that wanted a full YouTube experience had to go to m.youtube.com in their Safari browser. Apple announced it was dumping its hobbled YouTube app earlier this year, clearing the way for the Google-owned video giant to produce its own version.

The timing is very interesting, and the fact that an exact App store launch time was given — 3:01am ET — suggests that Apple and Google collaborated behind the scenes to have the new YouTube app squared away in time for the launch.

It's also likely to be a cash bonanza for Google, which is finally able to show ads before YouTube videos on an iPhone app.

"The new iPhone app is available worldwide and unlocks tens of thousands of official music videos, as well as bringing lots of new features to improve finding and sharing awesome videos and channels," writes Andrey Doronichev, head of YouTube mobile, in a blog post. "It’s a new app built by YouTube engineers, to give our iPhone users the best mobile experience."

The app also features autocomplete search, much like Google Instant, with an emphasis on popular videos. To get to "Gangnam Style," for example, you're not going to have to type much more than "gan."

YouTube has been putting the emphasis on channels for a while now, and the app is no different. Swipe from the left, and you get a list of channels you're subscribed to.

Naturally, the app also lets you post videos to Twitter and Facebook with a tap — although Google+ gets pride of place, with the first sharing button.

One thing we'd like to see in the iPhone app: the same "watch it mostly offline" functionality that the Android YouTube app gained this summer.

The app will also work on the iPad, although Doronichev says his team is hard at work on a special iOS tablet version with more functionality.

What else would you like to see in YouTube's iPhone app? Let us know in the comments.

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