Safe, Stylish Babywearing

Boba crafts the finest and funnest babywearing products available anywhere. Because like you, we want to go places as a family and in style. We want to grow together and experience all that life has to offer—step by unpredictable, unforgettable step. That’s why we built a business on supporting the bond between baby and parent with baby carriers, baby wraps and accessories designed just the way you wish they’d be. So go ahead and wander. Today, the destination is anywhere.

A Tale of Two Founders

Boba began its journey much as it continues today: on a great adventure. In 2007, Elizabeth Antunovic and her husband Robert packed up to travel the world with nothing more than their two kids, two suitcases, a few thousand dollars and an idea that was too good to keep waiting. While abroad—traveling through Ireland and the Balkans, spending a month in Egypt and making temporary homes in the Rajasthan desert, the tropics of Karnataka and a rich mingling of other global destinations—Boba began to bud.

The couple worked on trains, from hammocks, in adobe huts and under mosquito nets. They answered emails on the shores of the Adriatic, Arabian, Red and Mediterranean Seas. And soon, Robert’s deep-seated entrepreneurism moved Elizabeth’s baby wrap idea from concept into company. On the very day the website launched, Boba made its first sale and the rest, as they say, is history.

Today, Boba is still owned and operated under the watchful eyes of both Elizabeth and Robert, but their family has now grown to include a full, extended team of expert exploration enthusiasts.