Thursday, November 3, 2016

This Fall following in the tradition of toys being brought to life on the big screen, the Troll dolls join the ranks of Transformers, G.I. Joe, Lego, The Care Bears and My Little Pony to name but a few, with their new computer-animated movie, Trolls.

In the new DreamWorks film, the colourful frizzy-haired Trolls (originally created by Thomas Dam) live in a fluorescent wonderland of joy and happiness, until one day when giant 'Bergen' monsters attack their village.

The relentlessly cheerful 'Poppy' (voiced by Anna Kendrick) must team-up with the grumpy 'Branch' (Justin Timberlake), who warned of the threat, and set off on a colourful adventure filled with song to help rescue their friends.

You certainly get the rainbow quality of these billboards, but Daily Billboard feels like the studio marketing team missed a trick by not having even more fun with the signature hair elements of the Troll dolls.

Where are the special extensions cut-outs peaking out the top of these standard billboards to showcase the Troll's hair, where is the embellishedshimmering glitter effect to help the ads stand out even more like in these GCB billboards and America's Got Talent billboard examples. More importantly, where's the hair?

In the spirit of the Trolls themselves, let's be optimistic that this new animated offering delivers more than just nostalgia (what child of the 80s and 90s didn't have a Troll pencil topper, doll or keychain, or know someone who did), and is able to sing and dance its way into audiences hearts and box office success.

Here's hoping we'll all be finding our rainbow bright, unicorn-filled, fantabulous happy place this November that we can all "dance, dance, dance" along to.

UPDATED: Here's also more of the Trolls on this Sparkling Ice water promotional partner billboard snapped along Westwood Boulevard on November 8, 2016.