All-new 2010 Ram Heavy Duty Pickup Named Motor Trend Truck of the Year

All-new 2010 Ram Heavy Duty pickup beats the competition in a series of rigorous tests

Auburn Hills, Mich. , Dec 10, 2009

The editors of Motor Trend today named the all-new 2010 Ram 2500/3500 Heavy Duty pickups the magazine’s “2010 Truck of the Year®.”“To have our all-new 2010 Ram Heavy Duty named Truck of the Year® by the editors of Motor Trend really defines how great this new Ram Heavy Duty pickup is,” said Fred Diaz, President and Chief Executive

Officer-Ram Truck Brand, Chrysler Group LLC. “The Motor Trend Truck of the Year® Award is like a standing ovation for the Chrysler Group designers, engineers and planners who developed this incredible Ram Heavy Duty Truck.”

Motor Trend Truck of the Year® contenders are evaluated using six criteria, which includes design advancement, engineering excellence, intended function, efficiency, safety and value. To be eligible, a vehicle must have been substantially changed from the previous model.

“The 2010 Ram Heavy Duty absolutely nailed the award in terms of our criteria, from the attractive exterior styling, to the plush and quiet cabins, to the tough and capable powertrains, especially the impressive Cummins diesel, which meets 50-state emissions standards without needing expensive after-treatment technology,” said Angus MacKenzie, Editor-in-Chief, Motor Trend. “It delivers the capability heavy duty truck users demand, with style and refinement they perhaps did not expect.”
Innovative New Features Strengthen Ram Heavy Duty’s Capability and Performance

The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.

For 2010, the all-new Ram Heavy Duty is available in five distinct trim models-ST, SLT, TRX, Power Wagon and Laramie. Each has a unique appearance and offers various equipment options. Ram Heavy Duty delivers the performance and amenities customers demand. The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

Improved suspension tuning and new C-pillar hydra mounts were added to the 2010 Ram Heavy Duty models to improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.

The new 2010 Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.

An available integrated trailer brake control provides better driver control in towing situations. Trailer brake control information is conveniently displayed in the Electronic Vehicle Information Center (EVIC), which is standard on all Ram heavy duty models equipped with a diesel engine and available on gas SLT, TRX and Laramie models.

In addition, new 2010 Ram transmissions include Electronic Range Select, which enables the driver to manually limit the highest available transmission gear, allowing manual upshifts and downshifts based on road speed and engine speed. A tow/haul mode switch enhances tow capability while towing. Tow/haul mode is available on both five-speed and six-speed automatic transmissions.

Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The new 2010 Ram 2500 and 3500 are designed to deliver a total package:
Increased Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab diesel models to 9,600 pounds from 9,000 pounds
Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle to 24,500 pounds from 24,000 pounds. With the Max Tow Package, GCWR increases to 25,400 pounds (late availability)
Increased GCWR on 3500 4×2 models to 24,000 pounds from 23,000 pounds
Increased front Gross Axle Weight Rating (GAWR) on several models:
To 5,500 pounds from 5,200 pounds on diesel 4×4 pickups
To 5,000 pounds from 4,700 pounds on diesel 4×2 pickups

Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. Mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are now standard on 3500. As an added convenience, a Class IV receiver is now standard on all Ram 2500 and 3500 Heavy Duty pickups.

Ram Heavy Duty towing, payload and axle capacity have all been increased for 2010. Suspension upgrades and larger front-axle U-joints, combined with increased front GAWR, result in increased front-weight carrying capability-a must for larger snowplows.

The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features standard oil-change intervals of 7,500 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage over the competition.

The Cummins 6.7-liter Turbo Diesel engine uses a diesel particulate filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent 2010.5 diesel emissions requirements.

The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N·m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.
New Exterior Styling; Loads of Interior Comfort and Convenience

The all-new 2010 Ram Heavy Duty pickup was born from the same truck family that brought out the award-winning Ram 1500-Strategic Vision’s Quality Award Winner.

The 2010 Ram Heavy Duty includes all-new styling, offering a tougher more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille. The larger grille mates to a taller hood that incorporates louvers on each side. Access to the front winch (on Power Wagon models) and tow hooks led to the unique front-bumper design.

The new dual-rear-wheel fenders (3500 dually only) are now integrated into the box stamping and offer a smooth aerodynamic appearance.

The all-new 2010 Ram Heavy Duty is available with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $28,165 for regular cab models, $31,415 for crew cab models and $36,865 for Mega Cab models. All prices include $950 for destination. The all-new 2010 Dodge Ram Heavy Duty arrives in dealerships in late 2009 calendar year.
About Motor Trend

Motor Trend, part of Source Interlink Media, LLC was founded in 1949 and is internationally recognized as one of the leading brands in automotive publishing, Motor Trend comprises Motor Trend Magazine, the motortrend.com website, Motor Trend Radio, Truck Trend, Motor Trend International Auto Shows, Motor Trend en Espanol and Motor Trend Car, Sport/Utility and Truck of the Year® Awards program.
Ram Brand

With a work-hard, play-hard attitude, Ram offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game-changer in terms of its ability to “outsmart” and “out-tough” the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

The Ram 1500 also ranks at the top of Strategic Vision 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study.

Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.

Ram will add to its award-winning truck lineup with the introduction of its all-new 2010 Dodge Ram 2500 and 3500 Heavy Duty Trucks. The new Heavy-Duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram’s leadership in the Heavy-Duty pickup segment.

Ram will further enhance its commercial vehicle presence with the introduction of a “new crew” of commercial-grade work trucks: the new 2011 Dodge Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Dodge Ram Chassis Cabs are built on a proven frame and chassis and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Additional information and news from Chrysler is available at http://www.media.chrysler.com.

Source: Chrysler Media Services LLC

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