New watch alert: Jay Z for Hublot

Jay Z's passion for watches has been well
documented since Watch The Throne, so it was only a matter
of time before he had his own timepiece. Sure enough, the man
otherwise known as Shawn Carter has unveiled his first
collaboration with Swiss luxury horologist Hublot, the brand behind the award-winning Big
Bang.

The limited-edition Shawn Carter by Hublot Classic Fusion comes
in either black ceramic or 18k gold, with a custom 45mm dial and
Hublot's HUB1300 hand-wound movement with a 90 hour power reserve.
The movement is visible through the special logo on the front, plus
a viewing window on the reverse. It's a stunning piecec and as
you'd expect, seriously limited-edition: only 250 ceramic and 100
gold pieces being produced, and are available through the rapper's
upcoming collaboration with Barney's in New York. As HOV raps on
Magna Carta…Holy Grail, "It's my time now
/ Hublot homie!"