ACTON, Mass. and CAMBRIDGE, Mass. — April 16, 2012 —SeaChange International’s Broadcast group, a leader in media-centric cloud storage, today announced a partnership with Permabit Technology Corporation, a recognized leader in data efficiency technology. The two companies have agreed to work together to be the first to bring storage deduplication technology to digital media workflows.

SeaChange Broadcast will embed Permabit’s Albireo Data Optimization Software into SeaChange Universal MediaLibrary (UML), the only media storage that supports both real time play-to-air and high performance production. SeaChange Broadcast selected Albireo based on several key features:

High performance – Albireo provides the fastest data deduplication technology, critical for SeaChange Broadcast’s high-performance, real-time UML designed for media production and delivery.

Scalability – Albireo can scale to multiple petabytes of storage capacity, meeting the requirements of large media and entertainment production environments.

Adaptability – Albireo can be adapted to media applications and workflows, allowing SeaChange Broadcast to bring this state-of-the-art IT-based technology to support media workflows.

Deduplication Efficiency – Albireo reduces capacity by up to 80 percent by reducing the overhead associated with multi-developer video production workflows and eliminating redundancies created from multiple versions of the same content (full streams, clips, etc.).

Replication – Albireo dramatically reduces the amount of data that needs to be replicated.

“Data deduplication has brought billions of dollars of storage capacity savings to the IT industry in the past few years. We are excited to be the first to introduce this state-of-the-art technology and up to 80 percent capacity savings to digital media workflows,” said Bang Chang, vice president for Servers and Storage of SeaChange Broadcast, which is becoming XOR Media following regulatory approvals. “Our customers have many different versions of the same content in their production environment, and providing advanced deduplication technology from Permabit allows our customers to store more videos in a dramatically smaller footprint.”

“We welcome SeaChange Broadcast to our Albireo partner program and as one of the first vendors in the media and entertainment production industry to provide dramatic storage savings to their customers,” said Tom Cook, president and chief executive officer, Permabit.

SeaChange International’s Broadcast group develops and supports IP-based broadcast workflows for hundreds of broadcasters, content providers, and media companies globally with thousands of SD and HD channels on air today.

SeaChange Broadcast is becoming XOR Media, an independent technology company that will support existing SeaChange Broadcast customers and deliver transformative media storage and codecs solutions to the market.

About Permabit

Permabit is a recognized leader in data efficiency technology, enabling OEMs to leverage their R&D investment, increase margin, accelerate time to market and achieve competitive advantage. Permabit Albireo software massively improves performance and efficiency of data creation, transmission and storage. Solutions built with Albireo are being delivered by leading hardware, software and service providers. Our partners include SeaChange Broadcast, Hitachi Data Systems (HDS), LSI, and StoneFly. Permabit was founded in 2000 by a technical and business team from Massachusetts Institute of Technology. For more information, visit: www.permabit.com.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising, content and in-home device offerings.

SeaChange’s hundreds of customers are many of the world’s most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.