Business Intelligence and Analytics

Business intelligence and analytics are a company’s ability to transform unadulterated data into new actionable information to drive business planning. In other words, data into insights, insights into action. Based on statistical models and data trends, rather than using a specific set of metrics, business analytics seeks to identify new insights by visualizing data, using predictive modelling and statistical and quantitative analysis. Business intelligence and analytics often involves the ability to query and report, OLAP, and automated alerts.