The incident and others “have made it clear that the culture of the station is not reflective of our values of inclusion, acceptance and mutual respect,” Dan Waltz, president of the City of Boston Credit Union, said in a statement. “We have a responsibility to our diverse membership to spend their advertising dollars responsibly and cannot support what is, in our opinion, the hateful and divisive content that seems to have become a matter of course at WEEI.”

The “and others” above likely refers to an incident in late January where one of the station’s hosts called Brady’s five-year-old daughter a pissant. That host, Alex Reimer, was also suspended by the station.

WEEI is no stranger to controversy. The station has had ads pulled in the past after controversial or unacceptable comments from their on-air talent. While the actions of both Comcast and the City of Boston Credit Union speak loudly, it’s tough to expect WEEI to change course given its history.

Christian Fauria was suspended for mocking an Asian accent on WEEI. (AP Photo)