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The Boys takes place in "a world where superheroes embrace the darker side of their massive celebrity and fame" and "revolves around a group of vigilantes known informally as “the boys,” who set out to take down corrupt superheroes with no more than blue-collar grit and a willingness to fight dirty."[1]

On November 8, 2017, it was announced that Amazon Video had given the production a series order for a first season consisting of eight episodes. The series had reportedly been in development at Amazon for a number of months preceding the series order announcement. It was also reported that the previously announced creative team was still attached to the series.[1][3][4]

On September 26, 2018, the official poster for the series was released.[17] On October 5, 2018, in tandem with the series' panel at the annual New York Comic Con, a teaser trailer for the series was released.[18] On January 24, 2019, another teaser trailer was released via Seth Rogen's official Twitter account.[19]