PowerDirect Reinvents Front Door Marketing with Scientific Approach

NEWPORT BEACH, Calif., Dec. 15, 2010 /PRNewswire/ -- PowerDirect Marketing, an innovative front door marketing firm, today announced its technology-based, strategic approach to front door marketing. Effectively combining data analytics, sophisticated targeting tools and tracking technologies, PowerDirect maximizes the uncluttered environment of the front door to reach a highly-targeted audience. Fortune 500 brands in industries such as retail, consumer packaged goods, entertainment, restaurant and others, are leveraging this strategic approach, deploying measurable front door campaigns that blend high-value offers with highly-targeted and verified delivery. To further this strategic approach, PowerDirect has invested in a team of experts in technology, operations, marketing and sales to boost the company's position as the leader and evangelist in the science of front door marketing.

"Campaigns executed with controlled, technology-based precision demonstrate powerful results. The uncluttered, private environment of the front door in fact creates a quantifiable opportunity to communicate brand value specifically intended for the recipient, complementing a great number of marketing initiatives," stated Bill Borneman, founder and CEO, PowerDirect. "We've assembled a talented team to essentially reinvent the front door as a strategic marketing channel, making the most of marketing communications savvy, data analytics, predictive modeling, and technology-enabled tracking and delivery verification."

PowerDirect's growing executive team is comprised of high-level, experienced professionals who have worked diligently to develop, deliver, maintain and market the company's unique front door marketing approach. This scientific approach has turned a vastly underutilized tactic into a strategic channel that enables brands – such as McDonalds, Kohl's, AT&T and Verizon – to bypass a crowded field of competitive messages and meet their best customers at the door. This highly-targeted medium is being used in a wide range of industries to deliver compelling direct response offers and is, in some cases, exceeding an impressive 20 percent response rate.

About the Science of Front Door Marketing

Incorporating quality at every phase, PowerDirect executes front door marketing campaigns featuring targeted consumer profiling and geo-targeting, nationwide distribution, and guaranteed delivery auditing via GPS technologies. Strategic thinking and a scientific approach are deeply ingrained in the operations and data analytics used to define targeted recipients, developed by combining customer data with syndicated data from high profile sources such as MRI, Simmons, Nielsen Claritas and Experian. Precision targeting is supported by superior execution, auditing, and accountability in real-time monitoring and metrics. PowerDirect's scientific, technology-based approach enables a valuable strategic channel for Fortune 500 brands – hand placing an impression of quality in a location where residents interact with the message and have a high percentage of response.

About PowerDirect

PowerDirect offers technology-based front door marketing services and strategies, developed to influence consumers through the uncluttered and highly-targeted environment of the front door. Nationally or neighborhood by neighborhood – advertising, coupons, product samples and promotional messages are delivered directly to the right door at the right time. Innovated as the 'Science of Front Door Marketing,' PowerDirect achieves measurable results for its major brand clientele through technology-based processes and proven direct response tools and methodologies. PowerDirect's Fortune 500 brand and agency clients have access to relevant creative, precision targeting, superior execution, auditing, and verified delivery information in real-time. For more information, call 877-737-8977 or visit www.powerdirect.net.