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Facebook Dating is planned as a feature within Facebook's main app rather than a separate app release. Facebook users would create a separate dating profile. After indicating interest in another profile, the service would let the users contact each other. Facebook also plans a feature to let people attending the same event make their profiles visible to each other.[1] In an effort to meet new people, the service ensured that users would not match with their friends, and that they would match with people who had things in common and mutual friends.[2]

Users can filter results based on location, number of children, religion, age, or height, [3] and can match with other users within a 100km range.[4]

The application was different from modern dating apps as you "can expect to find exactly zero swiping." Additionally, existing Facebook users do not have to create a new account, or download a new app, to use their dating service. [3]

Facebook announced the product at their F8 developer conference in May 2018. The service was not fully announced at the conference, and attendees were told that more information would be coming soon.[2] The feature was in internal beta testing within several months of the conference.[5]

Facebook Dating first launched in Colombia on September 20th, 2018. Users contributed to establishing what the dating site would look like for future users, as it was still in the testing stages. Facebook stated that if the testing went well, it would become a more prominent part of the existing Facebook application. [4]

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