Holt Renfrew Bloor Street joins in on the summer fun by donning a new magenta outfit.

Last June 11th, the flagship store unveiled their makeover by installing magenta awnings as well as a “Colour Me Happy” projection across the store’s façade. Magenta flags also fluttered over the store as part of the summer celebration.

High-fashion summer style can also be seen through the Holt windows as they bring ‘glamping’ into the store fronts. Outdoor camping scenes as well as mannequins sleeping in tree houses, roasting marshmallows or playing table tennis are on currently on display as an ode to this season’s outdoors celebration.

A lucky winner of a $500 Holt Renfrew Gift Card was also set to be selected last June 17th. The campaign encouraged shoppers to tag a photo of what makes them smile via Instagram or Twitter to @HoltRenfrew with the hash tag #HoltsHappy.

Get a glimpse of what’s in store for this summer by watching the Holt Renfrew Team dancing to Pharrell’s Happy as they wear this summer’s must have sunglasses at http://www.holtrenfrew.com/holtsmuse/fashion/holts-happy-sunny-days/