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Fintech and Gamification

Gamification is the application of typical elements of game playing to other areas of activity to influence consumer behaviors. There has been a high growth of gamification solutions in various industry verticals due to increasing need for gamification solutions and applications in enterprise and consumer brands. As gamification solutions are gaining pace in the current scenario of engagement and loyalty ecosystem, the gamification industry is expected to reach US$11 billion by 2020, according to MarketandMarkets.