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About Theory

Theory was founded with the idea of feeling comfortable yet sexy in modern wear. The Theory customer demands comfort and value that can mesh well with a versatile lifestyle. With a creative focus to remain open, connected, and inspired, Theory has strategically grown immensely with its men and women's collections.

In 2009, Link Theory Holdings joined the Fast Retailing family brands to further extend Theory's appearance throughout the Americas, Europe, the Middle East, and Asia. Theory continues to evolve its global presence today while remaining grounded in their founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship, and fit.

With a wide range of sunglasses, you can choose the perfect style and coverage to keep you protected from the harsh rays. Whether strolling across a veranda or keeping cool at the beach, Theory sunglasses will always keep you looking modernly chic.

Theory's apparel collection for men and women creates a luxuriously laid-back look. Structured jackets and tailored shirts make business attire completely alluring. With bold trousers and skirts, women can rule the corporate office in stunning style. And with Theory's versatile men's collection, he'll exude uptown fashion.

Theory knows that simple is always sexy. Button-down shirts tuck stylishly into cargo shorts, creating a timeless look. Theory cardigans look great paired with just about anything. When your mood calls for a more cunning outfit, each piece has just enough edge to create something altogether captivating.

Push your style to the limits and put your comfort on display with Theory's sunglasses and apparel collections for men and women.