As we close out 2018 SharkWeek, the moral of the week is really to always be on the lookout for bad stuff in disasters.

Easy in peace time, disaster response is tougher than it seems esp when you have to stay ahead of mis-information or fake news. Your ability to operate ahead of the game and be the true voice of your agency will be critical in your success.

Let me say that again, your ability to be ahead of the game is critical to your success in an emergency or disaster.