Ernst Malmsten & Kajsa Leander

the Boo.com founders

Claim to fame: The co-founders of Boo.com, the .com flameout that vapourized 130 Million of investor funds in record time, setting the tone for the tech wreck of 2000 and beyond...

Where are they now? They were not offerred positions when Bright Station acquired the Boo.com assets for 250 thousand pounds. They were paid $187,500 in 2003 for talking about their misadventures in the book Boo Hoo: A dot com Story.