“When you sit down and talk basketball with Bob, whether it’s about players or the salary cap or whatever, it’s very clear he has a good grasp of all the different aspects on what’s going on. Obviously the name Trader Bob is well deserved. Bob has a unique combination of skills and he’s open to talking about things in a very direct way, which is the kind of style I really appreciate."

Paul Allen
Owner, Portland Trailblazers and Seattle Seahawks

The Art of the Deal

Business success is built on a delicate balance between hard work and talent, insight and persuasion, instinct and knowledge. Combining the proven expertise and experience of Bob Whitsitt, the former NBA Executive of the Year and one of the most respected executives in professional sports, and Jan Sundberg Whitsitt, a lawyer with extensive negotiation and management experience in business, sports, and broadcasting, Whitsitt Enterprises is uniquely positioned to help your company achieve success.

“The art of the deal is where Bob gets his juice. He really does pull off complicated deals that always have that extra something.”

Art Thiel
Sports ColumnistSeattle Post-Intelligencer

Solving the Complexity of Business

Mergers, acquisitions, new technology innovations, the rise of the global marketplace—each year, the business landscape grows more complex. After a 27-year career that has encompassed some of the most complicated deals imaginable—including negotiating and managing more than $1 billion in player contracts and securing funding for the $450 million Seahawks football stadium and exhibition center—Bob Whitsitt understands how to cut through the complexity of any business situation to get to the essential components that can mean the difference between success and failure. And through her career as a successful entrepreneur, sports marketing executive, and lawyer—she was one of the attorneys who drafted and negotiated the network broadcast contracts for the 1984 Summer and Winter Olympics for ABC Sports—Jan Sundberg Whitsitt has truly mastered the intricacies of business strategy and business development.

“He was known as a dogged competitor who outworked and outmaneuvered opponents, often by taking bolder risks.”