For a company whose mantra is all about being fast and efficient with pizza cooked in 180 seconds, the same speed obviously translated to Blaze Pizza’s slogan, “Fast Fire’d.” They moved so quickly that they didn’t even realize the extra apostrophe that snuck into the slogan. In fact, Fire’d is not a word in the English language and while the creators of the slogan may have been going for a unique and catchy phrase, for us grammar buffs out there, it’s hard to get past the apostrophe misuse. So while it may stand out to some people as an original and quirky statement, mirroring Blaze Pizza’s brand image, for others, it is difficult to see past the blatant spelling error, something we must be reminded of every time we bike past Gateway or any other Blaze location.