Fewer junk food ads on TV

13th October 2008

A report by the government has shown that while the number of television junk food adverts seen by children has reduced, more ads are being put into print media and the internet.

Television adverts fell by 46% from 2003, reflecting the regulations imposed by Ofcom on the advertising of food and drink to children under 16. However, child-focussed food and drink adverts in print media had double the market share, increasing from 5% in 2003 to 11% in 2007.