Shot by famous British portrait and fashion photographer ‘Rankin’, this commercial is a public service announcement for male cancer awareness. Watch what’s the hype all about. Warning. It may be inappropriate for readers under 18.

I could hear the Kinks somewhere in the background playing a capella version of “Lola”… Or it mighta been Lou Reed with “Walk on the Wild Side”. Wait, lemme listen again…. I think it’s actually “Texas Twister” by Little Feat.