Become Your Own Brochure Designer

By Alyice Edrich

When you look at marketing brochures what do you see? Don't know what a marketing brochure is? Have you ever picked up a brochure or pamphlet about a new destination, hotel, amusement park, or other entertainment business? Those are all marketing brochures and each one is designed to inform and entice you into visiting their place of business or making a purchase.

Brochures are great sales tools - if done right! Brochures help sell your product or service with informative information - enough that the reader knows about your business, but not too wordy that you lose the reader.

Your brochure doesn't have to be fancy or expensive, but it should look professional-after all, it's a reflection on your business. Your brochure should be free of grammatical errors, smudge marks, faded lettering, poorly photographed objects or people, and it should follow many of these points:

 Address a target group or niche market

 Be more than just sales copy -informative

 One large graphic on your cover, versus lots of smaller graphics

 Graphics strategically placed within your brochure to recap - visually - what was said in print

 A photo with a person using your product or service - for greater impact

Once you've designed your brochure, you'll need to print it on high quality paper. If you'll be printing the brochure yourself, don't use everyday printer paper because you can't print on both sides without havin...

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