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Increase Customer Engagement: First-class marketers know that engaging buyers and influencers is the name of the game for content marketing. Once customer engagement improves, so will leads. Curata's tactics study showed that 76 percent of marketers saw an increase in buyer engagement as a direct result of content marketing. Content that provides value for readers will draw them in and start conversations. Find out what type of content your customers want, publish on these topics consistently and engagement will increase. Keep this engagement up by actively participating in conversation, whether through social media or blog comments.

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Many different components go into creating a top-notch content marketing strategy. With this in mind, it's important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata's third annual study, Content Marketing Tactics Planner, surveyed over 500 marketers on their current and upcoming content strategy tactics. Among the results were insights into the top content marketing priorities and challenges.

Drive leads: Increasing sales was the number one priority for marketers utilizing content marketing. This goes to show that content marketers have not lost site of the importance of gaining leads. The study also revealed that over 60 percent of marketers saw an increase in the quality and quantity of leads due to content marketing. Getting consistant, quality content up on your site or blog drives a higher quality of visitors and in-turn, increases sales. The more recognition your brand receives, the more likely people will be to read your content.

We won't know which Super Bowl commercials won the YouTube Ad Blitz, but digital marketers can still share some eye-popping video statistics and a couple of compelling Super Bowl ads with their more traditional colleagues when they gather around the office water cooler and chat about last night's Big Game.

In real life, 82,586 football fans watched yesterday's official NFL Super Bowl XLVIII for two halves at MetLife Stadium in East Rutherford, New Jersey. Meanwhile, in a parallel universe, more than 100 million football fans watched Super Bowl 2014 for almost 3.5 hours in four quarters plus a half time on the Fox broadcast television network.

So, why would some digital marketers want to tip their hand before the big game? Well, eMarketer reported on Jan. 31 that a recent study conducted by Prosper Insights & Analytics for the National Retail Federation (NRF) found that US adults would spend an average $68.27 on Super Bowl-related items. With more than 100 million consumers expected to watch the game, total spending will reach $6.8 billion.