“In this post, the Flip Script Media team is excited to share some insight about this little-known field that is involved in much of the UX design process. You might say it’s like the body’s central nervous system: when it’s doing its job well, everything else runs smoothly, everything feels right, and everyone looks good; but if it’s neglected, it can weigh the entire team down. And, when things go awry, you become numb and blinded by the actual truth. While we’re on the subject, let me dish it out to you: language is an integral part of the UX design process. Nowadays, too many businesses consider language as an afterthought, and it’s high time we do something about it as it affects product design, communications, marketing strategies, branding and image, community management, even social media, chatbots, and conversational spaces! For such a little-known field, that’s a BIG list.”