How greenlabelman started their logo design journey

Summary

We need a great logo for our FiberStone® tree-free paper made from natural stone. This is a great opportunity to get some recognition in the green community. Your logo will be printed on labels, tags, boxes, brochures, business cards, POP displays, magazines and just about anything and everything printed! You'll be in Whole Foods, Wal-Mart, Costco, REI, you name it! This is the hottest thing in green and YOU can be a part of it! We will only settle for the best!

Company name

What inspires you and how do you envision the design for your business?

FiberStone® is a waterproof eco-friendly synthetic paper made from natural limestone (calcium carbonate powder). It has a soft, wet chalky feel but is tear resistant, tough and durable. FiberStone® can be printed as labels, boxes, banners, POP displays, marketing sell sheets, greeting cards, business cards, and just about anything else that needs to be printed. It also is used for bowls, cups and containers.

The primary market for this product is natural, organic...green however there is another market that wants a durable, waterproof paper.FiberStone® paper saves 16,000 gallons of water (uses no water), 20 trees, 18,000 BTU's of energy, and uses no harmful chemical bleaches.We need a logo designed that conveys the eco-friendliness, the durability, and the water and tree conserving messages. Keep in mind that the logo needs to easily convert to a one color logo when necessary because all printers will be required to include the logo on everything that they print.

Uses for the logo:

-websites (3)

-marketing collateral

-on products (paper) sold on the website

-everything that is printed on FiberStone® by anyone (currently we are working with major brands such as Starbucks, REI, Patagonia, etc...)

Natural Source Partners Inc. consists of several units- Natural Source Printing, Natural Source Products, and Natural Source Consulting. We strongly encourage you to visit the website. Although we are redesigning it (another job for you perhaps!) AND designing a FiberStone® website (yet another project for you!) it still shows some of what we do and a lot about FiberStone®.

The WINNER gets the cash (guaranteed by 99 designs), likely recognition when we do a press release, possibly future work (2 websites, sell sheets, brochures, etc... are on the table here), AND either a pack of FiberStone® inkjet printable paper or printable FiberStone® business cards!

Wants

- simple
- easy to reproduce in multiple colors (possibly) and a single color OR just a single color
- Conveys a green message, the 'texture' and feel of the paper
- Conveys the durability/waterproof quality of the paper
- Can be printed very small (remember this will go onto the bottom of business cards and other materials we print for our clients
- The name FiberStone® should be used even if that's ALL you use!
- Show me your logo in color and in black (smaller) please.