New title sponsor of global boat show appoints Lee Peck Media

The new title sponsor of one of the world’s largest on-water boat shows has appointed Lee Peck Media to manage its PR.

TheYachtMarket.com has signed a two-year deal with British Marine Boat Shows which will see the 2017 and 2018 editions of the Southampton Boat Show named TheYachtMarket.com Southampton Boat Show.

Founded in 2003, TheYachtMarket.com is the global online marketplace for boats and yachts for sale. Representing brokers in 66 countries and deploying cutting edge technology, the company has grown considerably over the last 14 years and offers a wide range of cost effective and targeted marketing resources for its brokers, dealers and marine advertisers.

Richard W. Roberts, CEO and Founder of TheYachtMarket.com added: “This sponsorship is a game changer for us and will help us realise our vision for the company while significantly benefitting the service we offer to our customers, brokers and advertisers. It’s vitally important, therefore, that we maximise our investment by supporting the sponsorship with an innovative and comprehensive public relations strategy.

“We are proud to have known Lee Peck for many years and the agency’s reputation for delivering exemplar results is second to none. But more than that, key personnel have worked on the Southampton Boat Show account directly so can offer us a unique insight on how we can best engage with the media.”

Murray Ellis, Chief Officer for Boat Shows, British Marine said: “We are delighted to welcome TheYachtMarket.com as the Southampton Boat Show’s new title sponsor. This collaboration recognises the show’s continued outstanding success and reputation as one of the key events on the global boat show calendar. It also underlines the amount of business conducted at the show, both by the trade and visitors.”

Lee Peck, founder and chairman of Lee Peck Media, said: “We are absolutely thrilled to be working with TheYachtMarket.com on such a high profile, global event. We applaud its ambition and energy and from a professional point of view TheYachtMarket.com Southampton Boat Show will enable us to deploy our full range of skills which makes it especially satisfying to work on.”