Local News Update

HAIR IS LIFE

Local News Update

HAIR IS LIFE

IT&LY Hairfashion

In 1989, IT&LY Hairfashion N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional haircolor products. These products would include complete haircolor systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair.

"Dedicated to the Future of Beauty in the World."

Shady Blonde

Lime Me Green

Sandy Blonde

Shady Blonde

Lime Me Green

Sandy Blonde

New IT&LY Hairfashion 2012 Product Catalog!

10 things you didn't know about your hair

Dandruff:Dandruff is not a dry scalp, it’s usually oily. So, don’t rub in oil to remove, this will just give you oilier flakes. A temporary measure to control dandruff is to shake together equal quantities of mouthwash and witch hazel and rub it into the scalp, before and after shampooing.

Brushing: Contrary to popular belief, excessive brushing is bad for your hair. Brushing pulls your hair out, breaks it off and scratches your scalp. If you brushed a wool sweater repeatedly, you’d fray it. The same goes for your tresses!

Cold rinses: An icy rinse in the shower will not give you shinier hair. It will just make you cold! In fact, cold water constricts the blood capillaries in your scalp which is no good for your hair at all! These tiny blood vessels, that carry nutrients and pick up waste products from the skin’s surface, need to be active for optimum effect.

Hair Strength: An average head of hair can support 23tons in weight! A strand of healthy hair is stronger than a copper wire of the same diameter.

Grey Hair:Grey hair is not coarser, it just may be drier, which causes it to appear coarser. In fact, grey hair is usually finer as hair gets finer as we age.

Diet:Eating oily fish that are rich in omega -3, such as salmon and mackerel, can actually help you cure an oily scalp.

Frequent Shampooing: Frequent shampooing does not dry your hair. Shampooing, if done correctly and with the right products for your hair texture, actually re-moisturizes. It’s often thought that frequent shampooing ‘dries out the natural oils’. However, oil flow does not control the hair’s dryness, it’s your hairs moisture content that does this.

Massaging Your Scalp: Scalp massage prior to shampooing can be beneficial as it increases circulation to your scalp. Place both hands on your scalp, fingers apart, and move them over your skull in a circular movement. One minute a day is all you need.

Product ‘Build-Up’: There is no such thing as ‘build-up’ with hair products. Marketers, selling ‘clarifying’ or ‘build-up removing’ shampoos, would have you believe this myth. Think of your face. You don’t use a build-up remover to remove your make-up, you use a cleanser, or soap and water. Similarly, your regular shampoo will cleanse your hair of so-called build-up.

Shiny Hair: Shiny hair is only a reflection of light from your hair strands. Shiny hair has a smooth cuticle (outer layer). To attain this shine, use a conditioner. All conditioners help to smooth and flatten your hair’s cuticle.