Anheuser-Busch InBev (AB InBev) and Keurig Green Mountain, Inc.
(Keurig) entered into a joint venture focused on the research and
development of an in-home alcohol drink system.

The venture, which will bring together the expertise of both
companies, will build on the Keurig KOLD™ technology and system
innovations and AB InBev’s brewing and packaging technology, and
evolve them within the realm of the full adult beverage category,
including beer, spirits, cocktails and mixers. The partnership will
focus on North America.

“We’re thrilled to be moving forward with this joint venture and
look forward to working closely with the Keurig Green Mountain team to
explore the possibilities of what we can achieve together,” said
Nathaniel Davis, CEO of the new venture. “We can’t wait to get started.”

"We are excited to partner with AB InBev to develop a new
system for the adult beverage category. We look forward to combining
our capabilities and technologies to deliver innovation for
consumers," said Bob Gamgort, Keurig Green Mountain CEO.

The joint venture employees will come from the current AB InBev and
Keurig teams and will be located in facilities in Massachusetts and Vermont.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI)
based in Leuven, Belgium, with secondary listings on the Mexico
(MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with
American Depositary Receipts on the New York Stock Exchange (NYSE:
BUD). Our dream is to bring people together for a better world. Beer,
the original social network, has been bringing people together for
thousands of years. We are committed to building great brands that
stand the test of time and to brewing the best beers using the finest
natural ingredients. Our diverse portfolio of well over 400 beer
brands includes global brands Budweiser®, Corona® and Stella Artois®;
multi-country brands Beck’s®, Castle®, Castle Lite®, Hoegaarden® and
Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®,
Brahma®, Cass®, Chernigivske®, Cristal®, Harbin®, Jupiler®,
Klinskoye®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, Sibirskaya Korona® and Skol®. Our brewing heritage dates back
more than 600 years, spanning continents and generations. From our
European roots at the Den Hoorn brewery in Leuven, Belgium. To the
pioneering spirit of the Anheuser & Co brewery in St. Louis, US.
To the creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed and
developing markets, we leverage the collective strengths of
approximately 200,000 employees based in more than 50 countries
worldwide. In 2015, on a combined pro forma basis, AB InBev realized
55.5 billion US dollar in revenues (excluding JVs and associates).

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) is reimagining how beverages
can be created, personalized, and enjoyed, fresh-made in homes and
workplaces. We are a personal beverage system company revolutionizing
the beverage experience through the power of innovative technology and
strategic brand partnerships. With an expanding family of more than 70
beloved brands and 445 beverage varieties, our Keurig® hot beverage
system delivers great taste, convenience, and choice at the push of a
button. As a company founded on social responsibility, we are
committed to using the power of business to brew a better world
through our work to build resilient supply chains, sustainable
products, thriving communities, and a water-secure world. Keurig is a
private business owned by an investment group led by JAB Holding Co.
For more information visit: www.KeurigGreenMountain.com. To purchase
Keurig products visit: www.keurig.com, www.keurig.ca,
www.keurig.co.uk, www.keurig.co.kr.

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