Meant to reproduce the success of The Redbury Hotel at Hollywood and Vine—which has been named one of the “Top 10 Hippest LA Hotels” by USA Today, among other recognitions—The Redbury South Beach will feature 69 rooms and suites.

The hotel will be located on Collins Ave. and 18th Street, replacing the old Fairfax Hotel.

With a design inspired by its Hollywood roots, the Fairfax redevelopment will also include art deco aesthetic elements specific to South Beach. The 69 rooms and suites will be complemented by a 12,000-square-foot rooftop pool and event space with food and beverage service.

Situated across the street from sbe’s SLS Hotel and The Raleigh, The Redbury’s guests will have exclusive access to both properties’ amenities—including beach and pool access, as well as access to the spa and Privé Salon. Upon completion, which is scheduled for the fall of 2013, sbe Hotel Group will operate the hotel—while Levy Restaurants will oversee food and beverage for the lobby level Lorenzo restaurant.

“Larry and I share a love for South Beach, and we believe The Redbury brand closely connects with the energy and culture of the area,” said Nazarian. “Advancing sbe’s relationship with one of my mentors, Larry, along with his Levy Restaurants is an incredible opportunity that will position The Redbury for sustained success.”

He added: “Leveraging our shared expertise across real estate development, top-notch hospitality service and overall brand experience will enable us to create a product that resonates powerfully with both the local and global South Beach communities.”

The launch of The Redbury South Beach underscores sbe’s recent growth in the Miami area. In addition to The Redbury, sbe recently opened the highly successful SLS Hotel South Beach, as well as the Hyde Lounge AmericanAirlines Arena. Additionally, it acquired the iconic Raleigh Hotel and opened the first East Coast outpost of Umami Burger.