Epica Awards launches a PR Grand Prix

28 Aug 2019 11:00Publicity 130

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The Epica Awards has announced a new PR Grand Prix. The prize will be open to the winners of the PR category, as well as other campaigns with a high level of earned media coverage, at the discretion of the jury.

"Over the years, we have evolved from an advertising award into one that embraces every facet of creative communications," says Epica Awards editorial director Mark Tungate. "In terms of entries, we've seen an increase in the number of PR campaigns — as well as PR agencies. It seemed appropriate to give the discipline its own big prize."

The addition brings the number of Epica's Grand Prix up to seven categories, alongside:

Film

Print

Digital

Design

Responsibility

Alternative

Epica defines PR operations as campaigns in the field of:

press relations

public affairs

crisis management

lobbying

community

influencer management

financial communications and stakeholder relations

projects and activities specifically devised to generate earned media

"We know that great ads sometimes generate earned media, but this is a prize for campaigns with PR strategy at their heart," Tungate concludes.

The Epica Awards are open for early bird entries until Saturday, 31 August. The closing date for entries is on Monday, 7 October.

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