The launch of the new Olympus O-MD E-M1 Mark III has reminded the world that micro four-thirds is not dead, and right now, it’s almost exactly the same price as the Sony a7 III. If you were in the market, which would you buy?

Over on B&H Photo right now, there’s a dollar difference in price between these two cameras, though if you opt for the Olympus, you are buying a camera with a much, much longer name. That said, in a world when full-frame offers so much, why would you ever want the smaller sensor? This entertaining video from Vistek makes a compelling case for the Olympus, and clearly it’s a tool that definitely fits well under certain circumstances.