The primary benefit of outbound marketing is that consumers are familiar with it. The medium doesn't get in the way of the message,
as it can with inbound marketing, which is delivered via technologies that many consumers still struggle to understand and to trust.
Consumers are accustomed to television and radio ads, for example, and may even look forward to Sunday newspapers specifically
because of the ads. Even in cases like direct mail, the familiarity is nonthreatening.