Custom Data Audience Segment

Bespoke Custom First Party Data Segments For your Campaigns

Project Description

Audience Segments Just for You

Whilst we endeavour to make available heath segments that will suit most programmatic buyers, we know that not all campaigns are the same, so there is no reason that the data that powers them be the same as well.

Unlike others, because we manage our own tech stack we have flexibility to quickly create data segments either the same day or next day. If the data is going to be used to power a Private Marketplace or Deal ID across our inventory we can usually have these running the same day, however if you’d like to use the Custom Data Segment uncoupled, it can take a few days to onboard data to your DSP or DMP.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.

Let’s Get Started !

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.