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Tom Morris, 22, who was behind the
video said: ‘We were just in our kitchen talking about doing it outside
Starbucks in Jesmond and thought it would be really funny.

‘We did that, uploaded the video to Facebook and got a load of likes. So then we thought "why not just make a video"?’

Fellow 'milker' George Hoyland said: We didn't expect a reaction this large, the video was initially intended for our friends.

'The reactions have been very mixed, the puns people have posted have been great and caused a lot of laughter in our house!'

Dairy danger: One of the participants is pouring the milk over his head in the middle of the road

Legen-dairy: The camera pans past five 'milkers' on poles, lined up to cover themselves in semi-skimmed milk

Early morning milk: A student combines breakfast and milking outside his house

Student paper The Tab Newcastle
reported that students in Edinburgh, Nottingham and Cirencester are all
filming their own versions of Milking Newcastle as the trend spreads
across the UK’s institutions for higher education.

Mr Hoyland said at least two videos have been made - one at prestigious Oxford University, and the group have been inundated with messages from others wanting to film their own 'milking' video.

Reactions to the hit video have been
mixed with the comments section filled with puns and praise, whilst
others say the students’ behaviour is immature and a waste of money.

‘All cities should be milked, we
should start a revolution,’ YouTube user Rodrigo Rangel wrote, whilst SamSmurfet
said: ‘Holy cow man! Dairy good video. Just semi-skimming youtube when I
found this.’

Wastage: The group have been accused of wasting both time and milk - and in this case at least the milk has gone straight in the bin

Cow-mmute: 'Milking' in a busy roundabout and on the train platform in front of baffled commuters

Dair-ing: This 'milker' only gets a few seconds outside a busy student nightspot before the bouncer has had enough and pushes him out of the way

Milking it: A mere 48 hours after it was uploaded on Monday the video had amassed 10,000 hits - and other universities are following the new trend

Others were less impressed accusing
‘milking’ of being immature and a waste of milk. Barbara Spicer
commented: ‘The inventive, future Leaders of our country !’

Local Lib Dem councillor Gregg Stone tweeted: 'Not sure Jesmond students are helping their public image with £milking stunt.'

The Milking Newcastle group said that
although they understand the concerns of Mr Stone, the intent was not
to give students a bad name.

'We didn't think the video would stretch
much further than our friends and would be disappointed if it created
any animosity between students and residents,' Mr Hoyland said.

But despite the success of the video
and the possibility of having created the next planking trend the boys
are skeptical saying 'milking' is far less practical.

'The smell of sour milk is present all over our house, and the laundry pile is high!'

Outdoor sport: There is no place which cannot be 'milked'

Whitewash: Stunned revellers watch a man pour milk over his head in the middle of the outdoor area of a Newcastle hotel bar