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The Chartered Accountant Journal Brand ambassador of the Institute Published since July 1952 Number of pages: 148 Total circulation: about 2,06,500 [April 2011] Members: 168198 Students: 32604 Complimentary: 4002 Other Sub: 1130

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The Journals Focus To be Reliable and reader-friendly tool and medium of Knowledge Update on matters of contemporary professional interest, emerging areas, and other global developments Empower and enable the members of the Institute in the times of global competition

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Layout and Design Upgrading the overall design and presentation matching International Standard Attention-seeking and meaningful presentation of the Cover Reader-friendly font size and presentation

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Contents..… Special focus on providing most relevant, topical and contemporary issues and emerging areas in the economy. Introducing columns on Achievers Page, Tech for You, and publishing capacity-building and motivational articles besides other regular features. To publish 4-5 articles in each issue of the journal focusing on a particular theme such as Internal Audit, CSR Sustainability, Indirect tax, Information Technology, Professional Opportunity- New Horizon, etc. Upgrading Legal Update, National Update and International Update columns to cover more developments pertaining to the profession. Cont….

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Contents..… In Conversation: Interviews/Speeches of eminent personalities under various categories, like; Public Personalities, International Personalities, Regulators, Bureaucrats and Entrepreneurs. Tech for You: Information on latest software and their use, and a brief on their functioning, security, storage/backup, etc. Information on websites of professional interest covering one particular area in each issue may also be covered, e.g. IFRS, audit, insurance, accounting, etc. Achievers Page: A column dedicated to the members who have achieved something very significant in their personal and social life, other than accountancy, during their career. Cont….

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Contents..… As part of the proactive efforts to check the practice of plagiarism in the articles submitted/published in the journal, it was decided to acquire a latest, effective and popular software to detect the plagiarised articles and prevent their publication in the journal. It has been decided to conduct an online Feedback Survey regarding the journal as per the comprehensive plan to further improve upon the journal. Language of the Journal to be more reader-friendly and less difficult and verbose.

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Subscriptionand Brand Promotion To make efforts to increase the subscription of the journal. To make efforts promote the journal among allied professionals and society at large. To make efforts for increased visibility of the journal. To make efforts to increase the advertisement revenue of the journal.

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Delivery Ensuring that journal reaches the members and other readers by early first week of every month. To make the system of addressing non-receipt complaints of members and students more speedy and responsive. Strengthening the mechanism of periodic checks. Thank you …..

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