Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox. The problem is, not that many hotels do it well and as a result fail to realize its full revenue generating potential.We know...

No one can guarantee your hotel will show up on the first page of a Google search for hotels in your destination, but that’s the goal every hotel must strive for. Why? Because research shows that if your hotel doesn’t appear on page 1 or...

Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies.
Several conversations dealt with the many myths surrounding...

Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key...

Last month my blog post - "Can Your Hotel Afford to Ignore Google+?" speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings.
That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing...

“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines –...

Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it.
Why? Right now it appears as though it is primarily a defensive move....

You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what's the bottom line - what's the deal?...