A CFO With Many Jobs—and Challenges

Baidu's Jennifer Li Talks About China's Booming Internet Industry

BEIJING—Jennifer Li is the No. 2 executive at the company often called the Google of China—and by extension the most powerful woman in the booming Chinese Internet industry.

Ms. Li, who joined Baidu Inc. in 2008, wears a number of hats in addition to her formal role as chief financial officer. She heads the company's marketing, corporate-development and human-resources efforts and helps with its mergers-and-acquisitions strategy....