Young Blood is Amplify’s ongoing exploration into modern youth culture. Now in its fourth year, we have expanded internationally to gain insight into our Australian audience.

Our research comprises of interviews with 2,030 18-30 year olds, spanning genders, regions and socio-economic groups to bring you a deep dive into the identity, hopes, fears and realities of growing up in Australia today.

We found their values, attitudes and behaviours seem to be driven by a core need for human connection.