Birds of a feather by Mat Baker

In New Zealand, there is an unbelievably diverse ecosystem; within are some of the most beautiful species of birds in the world. BRANSCH artist Mat Baker has always been fascinated with flight, and also birds, as a result of living on a farm.MORE

Mother Earth by Mat Baker

The environment, climate change, and sustainability are hot topics at the moment. BRANSCH artist Mat Baker feels strongly about these issues, and created a beautiful but confrontational series of images juxtaposed in subject matter, but engaged as one image. MORE

Mat Baker for amaysim

BRANSCH artist Mat Baker worked with BMF Sydney’s Flavio Fonseca on an ad campaign for Australian telecom amaysim.
Ever have the need to don a magnifying glass to read fine print of a mobile contract, or have no idea where monthly bill fees and surcharges are coming from? MORE

The horse and rider with no name – by Mat Baker

Once he had completed the shoot at the ballet studio, BRANSCH artist Mat Baker put the Sony FS700 to its paces in a more challenging, windswept environment – the black sands of Karioitahi beach.
Following alongside in a 4×4, he filmed an ethereal beauty astride a pinto horse to capture a feeling of the romantic, yet the sun breaking through the clouds and endless ocean waves crashing along the shore remind us of the sublime forces of heaven and earth.

Beyond the barre – by Mat Baker

When BRANSCH artist Mat Baker had a chance to use the SONY FS700, he wanted to film subjects that would best showcase its ability to capture slow motion. Who better than those who can express a range of gestures and movements with every fiber of their beings – dancers? MORE

On first glance, Romain’s personal series “Tilt” is elegant and simple: a seemingly normal walk down the street gets turned on its head. The article goes into detail about how Romain created the image in post-production, using multiple images of both subject and background, showing how the pieces came together to create the final resulting image of the woman in white standing straight, while the city around her tilts ever so drastically to the right.

For those unfamiliar with New Zealand’s South Island, Mat Baker’s landscape image of a mountain range wouldn’t give them pause, and that was the goal – to create an ethereal scene. Mat and his brother Carl, also a retoucher, took a hike to the iconic Mitre peak on an off-day from a commercial shoot, and used panoramic HDR to give the tonal range of the white capped peaks up to the rocks in the foreground.

Mat Baker and Frieke Janssens profiled in American Photo!

Check out the March/April 2012 cover of American Photo! We hope it doesn’t cause you quite the same reaction as the skydiver (image by Mat Baker), but we’re excited nonetheless that BRANSCH artists Mat Baker and Frieke Janssens were profiled about their post-production intensive imagery in the article, “Master Manipulators” by Michael Kaplan. MORE

A minute to win it! How will you grab the cash? Mat Baker for Crown Casino

Mat Baker worked with Clemenger BBDO on an exciting campaign for Crown Casino. Upon entry to the casino, numbered tickets were given to each person. The lucky person holding the ticket with the number called over the loudspeaker must run to the “Grab for Cash” booth as quick as they can. The contestant has 1 minute to grab as much cash as they can while fans blow the money around inside the booth.

Shooting in the actual booth was a security issue, so Mat and his production team recreated this exciting situation in a booth constructed especially for the photo shoot with real fans blowing $10,000 of real money from above. Just as in the real scenario, only 1 minute was given to the talent to “Grab for Cash,” replicating the game’s adrenaline rush. MORE

“Fish oil without the fish face” by Mat Baker

The old saying, “If it tastes bad, it must be good for you” doesn’t apply when it comes to Penta-vite’s new kid-friendly chewable capsules. Campaign Palace creative director John Koey worked with BRANSCH artist Mat Baker on this series of images, featuring some strong reactions to every child’s fear: the dreaded spoonful of fish oil.

Mat says that in order to get such fantastic facial contortions, the children were asked to imagine biting into an extremely sour lemon or imagine smelling the most horrible odor. MORE

When school’s away, the kiddies will play!

BRANSCH artist Mat Baker worked with Saatchi & Saatchi New Zealand on a campaign for Cookie Bear Cookies. The pictures of children at play and pulling pranks take you back when summer vacation was an endless time to have fun. MORE

Okuma: Born to Fish by Mat Baker

BRANSCH artist Mat Baker photographed a campaign for Okuma, known for their high performance fishing tackle. They say “the passion for fishing runs deep,” but evidenced by these weathered looking fishermen, perhaps one is born with seawater running through their veins. MORE

BRANSCH welcomes Mat Baker

BRANSCH is pleased to introduce you to the latest photographer to join our agency: Mat Baker! He hails from New Zealand, and has collaborated with creatives from all over the globe for prestigious brands like Heineken, Microsoft, McDonalds, Sony, CocaCola Asia, and Nokia. Creatives seek out Mat for his eye for humor and approach to conceptual photography and he has accrued 7 Cannes Lions and 3 Clios in the process. MORE