You are what you eat
Tâche finale (p. 27) : The town council has decided to involve teenagers in its new
campaign for healthy eating. Teenagers can send posters or selfie videos. Submit
yours.
Activités langagières

A middle-aged man, a son / a boy on the right, a sofa, a can of soda, a television screen on
the left hand-side, a newspaper, a remote control, a newspaper. The headline is: “Report:
Kids less fit than their parents”.

b.

We can see a son and his father. They are couch potatoes spending all their free time in front
of the television. They mostly stay indoors and watch TV. They enjoy watching TV / relaxing
while snacking. Their favourite hobbies are indoors: TV, newspaper reading and most certainly
videogames. They cannot imagine going outside to exercise. They put on too much weight
because they snack all day long. Indeed, the boy is holding one jumbo size soft drink. They
must eat a lot of junk food. All the members of this family are overweight. They don’t lead
a very dynamic / sporty / healthy life.
The cartoonist raises a burning issue in the US and developed countries: obesity. People are
overweight because they don’t move enough, don’t exercise enough. They are addicted
to television and have an unbalanced diet.

c.

This cartoon targets families who spend their time watching TV and eating junk food, instead
of going out to exercise and eating healthy meals. The cartoonist’s goal is to challenge
readers into changing their habits and avoiding junk food. People must be aware that
children’s health is at stake and so parents must urge their children to move more.

d.

I think the message of this cartoon is effective because it is based on a contrast between
what the father says and what he actually does. It is ironic because according to
the newspaper headline parents are fitter than their children. However, when we read
the second bubble we realise there is little difference.

➼ Part 1
Before coming to the White House, the President and I lived lives like most families: two
working parents, always busy, trying to maintain some balance. Picking kids up from school,
trying to get things done at work, just too busy, not enough time, and what I found myself
doing was probably making up for and being unable to cook a good meal for my kids. Going
to fast food a little more than I’d like, ordering pizza… and I started to see the effects on my
family, particularly my kids. 1’41’’

➼ Part 2
It got to the point when a paediatrician basically said “You may wanna make some
changes.” So I started making those changes, short easy changes, but they led to some
really good results, so I wanted to bring the lessons that I learned to the White House. This
led to our new initiative, Let’s Move. Let’s Move is a nationwide initiative that basically
focuses on four key components.
First, we wanna improve information and the tools that parents need to make the changes
that are desired in their families.
The second is that we have to improve the quality of food in our schools, that’s where kids
are eating many of their meals, and we have to do a better job, making sure that that food
is quality.
Third, we need to improve access and affordability of healthy foods, we have to eliminate
food deserts in this country, and we need to do it now.
And finally, we have to increase physical education for our kids. We need to get them
moving, and we’re gonna be relying a lot on major sports organisations to help us achieve
that goal. And we’re very excited about that. 1’57’’

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YOU ARE WHAT YOU EAT

CORRIGÉ DE LA FICHE DU WORKBOOK (P. 5)
b. 1. / 2
When?

Who?

before coming to the the President and I
White House
(Michelle Obama)

Activities
- always busy
- picking kids up
from school
- trying to get things
done at work

f. In the recording Michelle Obama explains that, like most parents, she was too busy
to prepare good, healthy meals for her family. She says that ordering fast food like pizza
too often had a negative effect on her family, especially her children. After receiving some
medical advice, she made some changes to her family’s lifestyle, and these changes were
so successful she decided to encourage people across America to walk in her steps.
She started Let’s Move, an initiative which gives parents more information about how
to help their families become healthier, and helps schools improve the quality of their
meals. She wanted people to have access to more balanced food, without spending more.
Another aim of this campaign is to get sports organisations to help improve physical
education for children.

3. Walk it off

➼ Part 1
For Steve Vaught, being stopped in the street is now a daily routine. He is an unlikely
celebrity. This morbidly obese man has captured the heart of America by walking alone
from coast to coast on a quest to lose weight and find his soul.
Vaught, aged 40, weighed almost 420 pounds (190 kg) when he left California. 0’30’’

➼ Part 2
For him, it has all come as a shock. “People seem to think I am some kind of American
hero, but I am just a guy.” Vaught said. His walk has touched a nerve in an America
struggling with an obesity epidemic and a car-celebrating culture. What started as one
man’s weight loss has become much more: a symbolic quest for a better way of living.
1’02’’

➼ Part 3
His story is a sad one. He had to fight depression and disaster – he was in a car accident
in which two people died – that expressed itself in overeating.
Vaught, who has become a counterculture icon, has been flooded with commercial offers.
One company wanted him to market a weight-loss pill for a $5m deal. He turned it down.
“It’s all about ‘give me a pill’, ‘give me surgery’, do anything but face reality,” Vaught said. “I
have done this walk to get my integrity back. I am not going to sell it.”

i. 1. give – pill – surgery – face – reality – walk – get – integrity – back – sell
2. It is not surprising that he should refuse to promote a weight-loss pill or to be given
surgery. What Steve Vaught wants is to face reality. He committed himself to a difficult
project in order to find his soul, not to sell it! He wants to get his integrity back.
ACTION!
a. Steve Vaught is 40 and he suffered from severe depression that expressed itself
in overeating after being involved in a terrible car crash in which two people died. He now
weighs almost 190 kg (420 pounds). He is very popular because he walked across America
to fight his eating disorder and depression.
b. On the one hand Steve Vaught wanted to lose weight; on the other hand he wanted
to find his soul again by walking alone from coast to coast looking for a better way of living.
His challenge has become very popular among his fellow citizens in a society based on
a car culture and plagued with / faced with an obesity epidemic. He is considered a hero.
And yet Steve Vaught remains humble and honest and says he is just a guy.
c. While listening to the story of the car crash he was involved in, the listener learns that
Steve Vaught was deeply shocked. Because two people died, he probably felt guilty or responsible for this accident and therefore he suffered from depression, which expressed itself
in overeating. Although companies tried to bribe him into promoting a weight-loss pill or
having surgery in order to cash in on his new celebrity, Steve Vaught remained true
to himself and refused a $5m deal, his goal being to find his soul and his health!

b. The recording deals with the true story of Steve Vaught, aged 40, who suffered from severe
depression which expressed itself in overeating after being involved in a terrible car crash in which
two people died. Steve Vaught refused defeat / did not want to admit himself beaten. In order to
fight his eating disorder (he now weighed almost 190kg) and depression, he decided to walk alone
across the USA from coast to coast. His challenge was so popular among his fellow citizens that
he became a celebrity who(m) they kept encouraging. In a society that is plagued with an obesity
epidemic and based on a car-celebrating culture, Steve Vaught has become a counterculture hero
/ icon. Indeed Steve Vaught embodies the American people’s greatest challenge / most difficult
struggle. Bearing / Keeping in mind what Steve Vaught has come through / has experienced, it is
not surprising that he should refuse to promote a weight-loss pill. Steve Vaught committed himself
to a difficult project because he wanted to find his soul – not to sell it!

k Productions possibles :
I was immediately struck by the boy’s nose. It looks very much like a pig’s nose. Yet he is
charming, dark-haired with grey eyes.
What immediately catches the eye is the boy’s strange / weird nose. His human nose has
been turned into a pig’s snout. We also immediately notice the word litter in capital letters in
the catchphrase.
How weird! How gross! What a large pig’s snout! This teenager has got the most horrible nose
ever. What a disturbing spoof photograph / photomontage. The boy looks handsome yet he
behaves like a pig.

b.

This is an awareness campaign against those who litter / against littering the streets (of our
cities) – particularly outside fast food restaurants / places.
This teenager is walking out of a fish and chips shop where he has probably had a quick lunch
or snack. He has just thrown his fish and chips wrapper out. The neighbours of the local fried
chicken and fish-and-chip takeaway must be plagued by litter thrown by the customers.
The campaigners have given him a pig’s nose because he acts like one; he has just left his fish and
chips container on the trash can behind him instead of dumping it inside. He couldn’t care less!
His attitude echoes the catchphrase “What does dropping LITTER make you look like?”

c.

When you litter you are a pig. You are as dirty as a pig when you drop your litter anywhere in
the street instead of in a bin / trash can.

d.

The targets are teenagers / young people who litter after a snack or a meal at a fast food
restaurant. I can see a teenager with a hooded sweatshirt / casual clothes. There is a fishand-chips restaurant in the background and an open takeaway wrapper / styrofoam container
in front of the shop window.

e.

I am aware of this issue because I often go to fast food places and the entrance is sometimes
filthy. There is rubbish / litter / garbage everywhere. Some people throw their greasy papers
and paper cups behind and they don’t give a damn / give it a second thought.
Yet, in my street, all the dustbins are closed or broken, so there is no place to leave your containers.

f.

I think this campaign is effective because this photo is both funny and shocking. You can’t
help but noticing the boy’s nose. It is based on the contrast between the casual look of this
teenager and his ugly nose.

&gt; Informations complémentaires
– Recent figures from Keep Britain Tidy revealed that local authorities in England spend
more than £858m a year cleaning the litter from the streets.
– Sandwell area, which includes the towns of West Bromwich, Oldbury and Smethwick
near Birmingham, boasts what must be some of the tidiest streets in Britain. A few years
ago, Sandwell handed out more than 2,200 penalty fines of £75 for any littering
(even throwing ash and cigarettes butts or dropping a handkerchief from your pocket).
– In Santa Barbara, California, the fine for littering of any sort is $1,000. Of course,
the streets are spick and span.

5. Common points
k Production possible :
Michelle Obama’s campaign and Steve Vaught’s testimony both present us with a scourge
America is confronted with: obesity. They advocate physical exercise in order to prevent the
consequences of eating disorders, and share their experience in order to set an example for
other people. Michelle Obama particularly insists on the importance of a healthy diet, particularly at school. Indeed, children are becoming more and more overweight, because their
parents don’t have time to prepare balanced meals, or because they don’t encourage their
children to exercise more. This is what the cartoonist on p. 18 seems to criticise, by depicting
a family of couch potatoes who do not go out, but instead spend their time sitting on the sofa,
watching TV and eating junk food. The campaign Keep Britain Tidy criticises another aspect
of our society’s eating habits, as it is against those who litter the streets outside fast food
restaurants.

2. M LIKE McDONALD'S

MANUEL k P. 20-21

1. Get ready
k Production possible :

I strongly disagree with you; as far as I am concerned, McDonald’s represents everything that
is wrong in our society today. The food is loaded with calories; the portions are much huger
than what any normal person should eat during a meal! McDonald’s contributes directly to the
epidemic of obesity in developed countries, and children are especially at risk. Indeed, they
are targeted by their adverts for “happy meals” and free toys. What shocking methods!

To me, McDonald’s means the best fast food in the world, because they offer so much choice.
They sell a huge variety of burgers to suit everyone’s taste, but that’s not all! You can also get
sandwiches, salads, ice cream and desserts, as well as lots of hot and cold drinks. They do
the best chips too, crunchy with just the right amount of salt. Personally, I think the quality of
the food there is better than in other fast food outlets, and the atmosphere is much nicer too.
Because there are so many restaurants, you never have to go far to find one.

Part 1
1940s: the McDonald brothers “thought about selling the restaurant. Instead they tried
something new.” (l. 6) ● 1948: “closed their restaurant” (l. 12) ● three months later: “and reopened three months later with a radically new method of preparing food” (l. 14) ● For the first time:
“the guiding principles of a factory assembly line were applied to a commercial kitchen.” (l. 24)
Work organisation: “a radically new method of preparing food.” (l. 15)
“The new division of labor meant that a worker only had to be taught how to perform
one task.” (l. 25)
Menu: “eliminated almost two-thirds of the items of their old menu.” (l. 18)
“All of the burgers were sold with the same condiments: ketchup, onions, mustard, and two
pickles.” (l. 27)
“The only sandwiches now sold were hamburgers or cheeseburgers.” (l. 19)
Food preparation: “They divided the food preparation into separate tasks performed
by different workers.” (l. 21)
“To fill a typical order, one person grilled the hamburger; another ‘dressed’ and wrapped it;
another prepared the milk shake; another made the fries; and another worked the counter.” (l. 22)
“For the first time, the guiding principles of a factory assembly line were applied to
a commercial kitchen.” (l. 24)
Type of service: “They got rid of everything that had to be eaten with a knife, spoon or fork.” (l.18)
“The brothers got rid of their dishes and glassware, replacing them with paper cups, paper
bags, and paper plates.” (l. 20)
Staff: “The new division of labor meant that a worker only had to be taught how to perform
one task.” (l. 25)
“Skilled and expensive short-order cooks were no longer necessary.” (l. 26)
“The new division of labor meant that a worker only had to be taught how to perform one
task.” (l. 25)
It reminds me of standardization, of Taylorism. Indeed, the system devised by the
McDonald brothers is a rational and efficient system, every stage in the preparation of food
is meant to minimize time. A large amount of food is delivered to the customer in a short
amount of time. Workers have to work fast. Their tasks are highly repetitive, and predictable.
“McDonaldization” is based on the same principles as Taylorism. Scientific management,
also called Taylorism, is a theory of management developed in the 1880s and 1890s within
the manufacturing industries. It analyzed and synthesized workflow. Its main objective was
improving economic efficiency, especially labor productivity in the industry.
Part 2
Impact on the viewer: “easy to spot from the road” (l. 30)
Advantages of the design: “a design that was simple, memorable, and archetypal. On two
sides of the roof he put golden arches, lit by neon at night, that from a distance formed the
letter M.” (l. 31)
Old habits: “Customers pulled up to the restaurant and honked their horns, wondering what
had happened to the carhops, still expecting to be served.” (l. 34)
New habits: “People were not yet accustomed to waiting in line and getting their own food.” (l. 36)
Reputation: “word spread about the low prices and good hamburgers.” (l. 37)

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YOU ARE WHAT YOU EAT
Type of customers: “The McDonalds now aimed for a much broader clientele.” (l. 38)
“They employed only young men, convinced that female workers would attract teenage boys
to the restaurant and drive away other customers. Families soon lined up to eat at
McDonald’s.” (l. 39)

c.

Working-class people did not use to go to restaurants, because they were too costly. At McDonald’s
they could now afford cheap meals. Standardization enabled the poorest to dine out.

3. On the air
k Proposition de production :
Welcome to your favourite programme, History of the Month. Today, we will tell you more
about a famous American company: McDonald’s.
McDonald’s was a revolution. Indeed, the McDonald’s brothers applied the principle
of the division of labour to the kitchen. The new organisation is at the origin of the fast food
industry.
How did it work, you may wonder?
Different workers worked in the restaurant. The menu was changed. They only kept
hamburgers and cheeseburgers, the menu list was very short and simple.
The food was prepared like in a factory or on an assembly line. One person makes
hamburgers, another prepares milk shakes… A worker does one task only. That’s why
the fast food industry needs unskilled workers.
The service was also changed: waiters used to take the customers’ orders and customers had
to change their habits. They had to go to the counter. They ordered at the counter.
Customers who were not used to standing in line had then to queue up.
What other changes did McDonald’s bring?
They changed the design of the restaurant: a new logo was found, the logo was
recognisable, and people identified it immediately.
We must also bear in mind another major change. People who couldn’t afford to go
to the restaurant now had meals at McDonald’s. Working Class people could now go
to McDonald’s. It was no longer reserved for wealthy people.
Cette scénarisation permet de réutiliser les contenus du texte ainsi que la trace écrite.
Critères d’évaluation
Expression orale en continu
Clair et audible
Reprise des informations données dans le texte
Richesse du lexique et des structures
Prononciation
Correction de la langue

1. Read and understand
Part 1
a. Information about the main character:
• full name: Marc Brown – country: Great Britain, UK – hometown: Leeds (and West
Yorkshire) = North of England
• activity mentioned in the text :
- what?: visits five supermarkets
- where?: around his home in Leeds and West Yorkshire
- time of day?: midnight
- how often?: every Sunday night
b. Marc […] is a “freegan”, the term used to describe people who live off the food
that others call waste. (l. 9-11)
c. “More than 2.2 million children and two million adults are now living in absolute poverty
in the UK.” (l. 21-24)
d. Food items: several packets of bacon and sausages, a bag of chocolate mousses, dozens
of peppers, countless mushrooms, yoghurt, cheese, two pizzas and nearly 100 tomatoes
and half a duck. All the food... is perfectly edible.
e. discarded (l. 7): jeté – edible (l. 18): mangeable
Part 2
a. 3,000,000: three million tonnes of food are wasted by the food industry
– a billion: nearly a billion people globally go to bed hungry every night
– 3,600: “The food charity FareShare, which last year redirected 3,600 tonnes of surplus
food to the poor”
b. tackle (l. 29): s’attaquer au problème de - manufacturers (l. 36): industriels staff (l. 40): personnel
c. shortly (l. 38): short + -ly: peu de temps après - best-before or display-until dates (l. 37):
dates de péremption – sell-by date (l. 39): date limite de vente
d. Both blame the food industry. Many people can’t afford to buy food because it is more
and more expensive. Manufacturers could change the best-before dates, which would
enable charity organisations to redistribute food to hungry people.
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e. “Many supermarkets have made it near impossible to gain access to their bins without
breaking and entering.” (l. 42) They want to prevent / stop / deter freegans from helping
themselves and finding food for free.
f. “In an ideal world I wouldn’t be able to do this because there wouldn’t be any waste –
there’s no justification for anyone throwing anything away.” (l. 44) Although we live in a
consumer society, a lot of people are excluded and needy. If we were more aware of the
situation, we wouldn’t throw away so much food. We would also be able to share what we have.
2. Word master
freeganism /'fri:g´niz´m/: noun
A new trend led by freegans, people who are opposed to capitalism and consumerism.
Therefore, they buy as little as possible and make use of recycled or discarded goods
and materials, in an effort to reduce waste and limit environmental impact.
3. Your reactions
I’ve just read the article on freeganism and I must say I was appalled to learn that we waste
so much. The figures you give reveal an alarming situation. It is time we tackled this acute
problem. It is a worrying trend, more and more Britons live below the poverty line and can’t
afford to buy food or support their families. Your article denounces the role of the food
industry. Destitute people are prevented from finding edible food in their bins. How
shocking! This phenomenon must be denounced. It is unbelievable that people should
go hungry while we live in a consumer society. Politicians need to address this issue
as soon as possible.

5. Compare and contrast
Common points:
Both documents raise the problem of rising food prices. They both denounce the scandalously high rate of poverty in America and the UK.
• Food is too expensive for many people. An increasing number of Americans and Britons
cannot afford the basics, the bare necessities.
• It is hard to imagine that even in developed countries like America, there are people who
go hungry and cannot afford to eat. Hunger is not a thing of the past – it is still a burning
issue.
• The goals of the video and the article are to alert people to / make people aware
of the hunger problem and to make them feel like eradicating a widespread phenomenon
all over the world. They hope to alert people to the crucial problem of rising food prices.
Differences:
• In the video, people rebel against the shortage of food: in the first scenes, we are shown
a hunger riot. A crowd is demanding that prices be lowered, imploring police forces to let
them have access to a supermarket, and begging for something to eat.
The second part of the video focuses on a woman who hesitates to buy staple food (sliced
bread in this case) and eventually decides to put it back on the shelf because she cannot
afford it. Freegans have decided to react and fend for themselves. They have found
solutions that are non-violent.

• The article underlines another aspect of our consumer society: waste. We waste far too
much and this isn’t mentioned in the video.
Personal opinion:
I find the video effective because the contrast between the two scenes is quite shocking.
When we see the prices at the beginning we immediately realise that we ourselves would
not be able to buy any of the products at such high prices. So, when the following situation
looks more realistic and we recognise that the woman feels exactly the way we would feel
if we had to pay almost $350 for a meal at a restaurant or $11 for a pound of apples, we
understand what it must be like for her. It makes us realise that what we considered
fictional is actually many people’s reality. The video makes the viewer aware of the problem.

4. FOOD FOR THOUGHT
1. Nuggets
&gt; Mise en œuvre
Rebrasser les structures utiles pour parler de ses premières impressions : When we look
at the ad, we are immediately struck by… What immediately catches the eye is the contrast
between the two colours: white and yellow… We also immediately notice the logo of PETA…

How cute these chicks are! They look so soft, so vulnerable / fragile / defenceless with their
eyes wide open! When you look at them you want to take them in your arms / to stroke them
/ to cuddle them. This campaign is shocking because baby chicks are not full-sized chickens
yet.

b.

I can see four chicks in the foregound, with others behind them. Both the ground and the background
are yellow. We can’t help noticing the catchphrase, right in the centre, it is written in white and the
word “nuggets” stands out against the background. “We are not nuggets!” Under the birds, there is a
subheading: “Please don’t eat us. Vegetarians save 95 lives a year. Go vegetarian–for yourself, for the
planet, and for animals!” At the bottom you can find where to contact this organization on the web.

c.

The animals are looking directly at the viewer to appeal to our pity. They are begging for mercy.
They are looking at us to make us share their feelings and their emotions. The advertisers use /
resort to shock tactics.

d.

The goal is to prevent / stop / keep / deter us from eating meat, or to talk us out of eating
meat. The advertisers urge us to stop eating chicken nuggets. To advocate vegetarianism, they
appeal to our pity. The message is humorous and surprising. It is meant to shock the viewer and
make him / her feel revolted by the slaughter of animals, make him / her feel responsible for
the plight of animals and their suffering, to make viewers feel pity and compassion, feel guilty,
outraged. It is meant to shock the viewer into awareness. Advertisers want to make the viewer
realize his / her mistake, broaden the situation to all animals. Their ultimate goal is to prevent
cruelty against animals. The goal of this campaign is to make people change their eating habits
and become vegetarians. By showing that any meat produced comes from an animal that once

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was a youngster, the campaigners want to shock meat consumers, especially nugget fans.
Children and teenagers love nuggets with ketchup. They are targeted here as consumers.

e.

I find this poster brilliant because it works on the viewers’ sensitivity. No one would think of
eating baby chicks, or puppies, or kittens. And yet, we do eat very young animals: Lambs and
calves go to the slaughterhouse.

2. Make a speech
&gt; Mise en œuvre
– Avant de commencer, certaines classes devraient lire les pages 250-251 : « Enrichir
sa prise de parole » pour se préparer à la PPC. Le professeur pourra exiger que certaines
structures soient mémorisées et employées lors des discours qui vont suivre.
– Les élèves peuvent préparer leur discours individuellement ou en groupes de deux. Dans
ce cas, le discours sera divisé en deux parties égales. Attention, pas d’interaction pour
cette PPC scénarisée.
– Lors du passage devant la classe, ils n’auront que quelques mots porteurs sous les yeux,
pas de phrases complètes. Les plus timides peuvent aussi se filmer en dehors de la classe
et apporter leur clé USB en cours.
– Toute la classe pourra prendre en charge l’évaluation. On divisera les élèves qui écoutent
en plusieurs groupes avec différentes missions :
- écouter et repérer les erreurs de lexique, prononciation et grammaire ;
- commenter ce qui est dit ;
- faire office de secrétaire de séance en prenant des notes débouchant éventuellement sur
un compte rendu oral ou écrit.
Dear friends,
I stand before you as chairman of the Vegetarian Society and I would like you to join in and get
involved. Albert Einstein once said: “Nothing will benefit human health and increase the chances
for survival of life on Earth as much as the evolution to a vegetarian diet.” The survival of life on
our planet depends on what’s in your plate. Maybe I should stop here.
Yet I will tell you a few more things before letting you enjoy a sumptuous meal at the school
canteen or at a McDonald’s restaurant or a kebab shop.
First, have you ever had a week with no meat in your plate? Did you survive the challenge? Of course you
did! And you felt better, full of energy, less plump around the waist, in a nutshell you were healthier.
Yes my friends we DON’T need meat, meat wears you down. You need proteins, but proteins you can
get in hundreds of other items such as brown rice, soybeans or dairy products, for instance.
Second, and this is the heart of the matter, what about slaughterhouses and the animals that finish
their miserable lives there? Is it moral for modern, educated nations to breed some species just for
the meat they are? Animals have intelligence, feelings, consciousness and memories too. Doesn’t
a cow cry for weeks and call for her calf when it is taken away? Pigs cuddle and play with their
piglets as dogs do with their puppies. Who are we to decide for them?
Indeed cows are not walking steaks, pigs are not barbecue ribs and chickens are not nuggets.
Go vegetarian!

k Productions possibles :
A man and a woman are having lunch / dinner in a restaurant. It looks like a fancy / luxurious
restaurant because the waiter is wearing a bow tie and is smartly dressed. They certainly
expected to have a wonderful evening. They looked forward to dining out and celebrating their
wedding anniversary. Unfortunately, the whole dinner is spoilt. In the first half of the picture
the man looks furious and the woman seems to be put off by her food. They keep complaining
about the food. Instead of drinking dry wine, they have to drink sweet wine. Obviously neither
of them can stand drinking sweet wine. She doesn’t feel like eating her fish since it isn’t fresh
and the man can’t stand eating tough meat.
When the waiter arrives, they immediately stop complaining, they can’t help saying it is
a lovely dinner.
British people are not used to complaining, complaining would be considered very rude.
They keep a stiff upper lip whatever happens.

b. She advises people to give up meat because she objects to the slaughter of animals and
she adds that the meat industry is harmful to the environment. She also points out that
vegetarians have a healthier diet.

I think that there are a lot of good reasons to give up meat. For example, a lot of animals
that become the food we eat are treated very badly and by refusing to eat it you are making
a stand against this cruelty. Secondly, meat farming and the transportation of meat goods
is very bad for the environment, so giving it up would help to offset this effect. Finally,
too much meat is bad for you, so cutting it from your diet could be good for your health.
However, if you are vegetarian it is important to make sure that you get protein from other
sources, such as eggs and nuts.

c. - I think – For example – Secondly – so – Finally – so – However – such as
- 3 examples: “a lot of animals that become the food we eat are treated very badly”; “meat
farming and the transportation of meat goods is very bad for the environment”; “too much
meat is bad for you”
- I think
3. Observez l’illustration.

k Production possible :
The mother: I can’t believe we buy and eat that much every week.
The father: But we need food for the four of us, we have two kids who need food to grow
up.
The elder son: I didn’t realise that the whole table would be covered with packets of chips,
pasta, chocolate bars, milk cartons, candies and cans. It is quite shocking.
The younger son: We buy so much packaged food, it’s incredible!
The elder son: You mean we buy a lot of junk food, don’t you? When I looked at the photo
it was clear to me that we do not eat enough vegetables and fruit.
The mother: I think we should change our eating habits and try to eat healthily. From now
on I will prepare more balanced meals, I don’t think we can go on like this. I can’t see
so much junk food swallowed down in seven days.
The father: Let’s wait and see.
4. Improvisez ! (MP3 3-5, CD1 Pistes 7-9)
La réalisation pourra se faire en classe, les élèves choisissent un thème, se préparent
pendant quelques minutes, puis passent devant la classe.
Les autres élèves pourront être associés à la correction grâce à ces expressions :
Positive points
It was very good.
It was quite good.(+)
It was rather good.(-)
Not bad! (pas mal).
It was OK.
You were very / quite fluent.
You stressed the right words.
It was well-organised.
You used a lot of vocabulary.
It was lively (vivant)
I understood most of it.

Things to improve
You looked at your notes most of /
all the time.
Your voice was monotonous.
You hesitated a little / a lot.
You skipped a line / a sentence.
You didn’t know your text very well.
You didn’t speak loud enough.
It was too short / slow.
You left out important points.
You mispronounced…
You made a few mistakes,
for example / for instance…
You said… but you should have
said…

&gt; Scripts des enregistrements
Homemade food
Nothing compares to homemade food. It’s much tastier than the food you buy in shops,
and usually healthier too because it doesn’t contain preservatives. Plus, you know where
the ingredients have come from, so you can be sure that they are fresh and of good quality.
It’s comforting to know that time and effort has gone into the food that you are eating. I
understand that learning to cook for yourself is quite difficult and maybe even daunting,
but I think that it’s a skill that everybody should have. My mum makes the best homemade
lasagna! That’s another good thing about homemade food – you can make things exactly
how you like them.
Hamburger fan
I love hamburgers! They have a reputation for being unhealthy, but they’re not really! Think
about it – they contain meat, bread and salad, which are all important food groups that
you need to eat every day. Of course, if you eat too many hamburgers you will get fat, but
I don’t think they deserve the bad reputation that they have. Moreover, they’re easy to eat
and delicious! I prefer hamburgers with cheese, pickles, tomatoes and ketchup.
FIVE-A-DAY
Many people think that eating five portions of fruit and vegetables a day is too difficult, but
I disagree with them. I understand that some people really don’t like fruit and vegetables,
but they are a very important part of our diet, and there's such a large variety that even the
most picky eaters should be able to find something they like! Personally, I always get my
5-a-day, because I have a glass of orange juice with my breakfast, a vegetable side dish with
my lunch and a piece of fruit for dessert, and in the evening my mum cooks me a healthy
dinner.
D’autres photographies de cette même série sont exploitables sur http://ecolo.unblog.
fr/2007/06/17/hungry-planet-30-familles-24-pays-600-repas-et-un-livre/

10. How did the narrator react to the offer? What did he decide to do? Why? Quote key
elements only.
Decision

Reason

11. Focus on the characters’ body language.
Mother’s face

Grandmother’s face

Looks they gave him

12. What happened afterwards? Fill in the following grid.
Narrator’s effort

Result

Mother’s reaction

Recap: Sum up the incident in your own words.

➼ READ PART 4 (FROM LINE 38 TO THE END)

13. a. When does the scene take place?
b. What time of day was it?
c. What dishes were served?
d. What was the narrator’s reaction?
e. Pick out the mother’s words.
f. What did the narrator decide to do?

14. What impact did this incident have on the rest of the narrator’s life? Find two key sentences.

Recap: What happened one evening? What consequence did it have on the narrator?

FICHE PHOTOCOPIABLE 1

• 31

CORRIGÉ
MANUEL k P. 28-29
1.
2.
3.

4.

Peas

The characters present in the scene are the narrator, his grandmother and his mother. His
mother’s sisters, father and his grandfather are only mentioned.
The narrator is a young boy (a man now, a young boy at the time of the scene he recalls).
– Smell: “powerful aroma” (l. 3) ● “double-barrel, ninety-proof, knock-down, render-thevictim-unconscious, moose-killing variety” (l. 4-5) ● “pungent odor” (l. 10)
– How often is it used? It is used “frequently” (l. 5).
– Impact on people: “It was almost impossible to go into her room and remain breathing for
any length of time.” (l. 6)
They reveal that the narrator’s mother and sisters were really eager to get rid of that smell
and thus rushed to the room to clean everything as soon as possible.

Recap

5.
6.
7.
8.
9.

The narrator’s grandmother used to live for six months every year with him and his mother,
and sisters, and she also used to splash herself with intoxicating / revolting perfume all
day, which made it nearly impossible for others to breathe normally near her or in her
bedroom. Consequently, every time she would go away the narrator’s mother and sisters
would start airing her room out to get rid of the offensive smell.
The narrator was eight (“to my eight-year-old mind”, l. 12).
The Biltmore Hotel in Providence.
Meat: a salisbury steak. Vegetables: peas.
Like and eat are repeated in lines 17 to 19.
Mother’s words
Grandmother’s offer
“He doesn’t like peas. Leave him alone.”
“I’ll pay you five dollars if you eat those
l. 21
peas.” l. 25

Recap
One day the narrator, his mother and grandmother were at a restaurant and he ordered a
dish with peas, which he hated. His mother was not willing to force him to eat his peas, but
his grandmother offered to give him money if he would.
Decision
He decided to eat the peas.

Recap
The grandmother bribed him into eating peas. She made a deal with him. She urged him to
eat (them) all up. She talked him into eating. The narrator was so impressed by the amount of
money his grandmother was promising him that he decided it was worth the effort and ate the
whole plate of peas, even though it disgusted him. As a result he got the money; his grandmother triumphed over his mother who was silent but deeply angry.
13. a. “a few weeks later” (l. 38)
b. “ at dinner” (l. 38)
c. “meatloaf and mashed potatoes. Along with them came a big, steaming bowl of peas.”
(l. 39-40)
d. At first, he simply refused to eat the peas (l. 41).
e. “You ate them for money. You can eat them for love.” (l. 43, 46 and 52)
f. He decided to eat the peas (l. 48).
14. “I ate them that day and every other time they were served thereafter.” (l. 48)
“The legacy of the peas lived on, as it lives on to this day” (l. 49-50).

One evening, the narrator’s mother served peas with some / one of his favourite dishes and
told him that if he had been able to eat them for money then he could eat them for love. That
was when the narrator realized that his choice at the restaurant had been a mistake because
it was a trap; he was condemned to eat peas from that day forward. The incident is still
engraved in his memory. His mother makes him aware of his mistake. She is revengeful and
implacable. She retaliated because she felt it was morally wrong to do such a thing for money.
It was an excruciating moment in his life. He wishes he hadn’t obeyed his grandmother. He
felt ashamed and guilty. He felt obliged to eat peas for his mother’s sake. He was cornered,
there was no escaping. He knew his mother was right. From that night on, he always ate his
peas because his mother’s words kept ringing in his ears.

PROPOSITION DE CORRIGÉ ET BARÊME
Sujet A
This cartoon by Beattie portrays a contemporary middle-class American family celebrating
Independence Day. They are spending the Fourth of July in the traditional way: by holding
a backyard barbecue. One heavy-set, middle-aged man in a silly, extra-large chef’s hat is
tending the barbecue while another is holding out his already heaped-up plate to receive
a rack of ribs. In his other hand he holds a ridiculously tall ice-cream cone, and his
overweight wife is seated at the table behind him: fork poised mid-air, mouth full of greasy
food, she chews gracelessly. Their child, symbolizing the future of the nation, looks even
quirkier and almost resembles a bird: he is drawn with oversized eyes and a rather inane
expression. The adults’ heads are disproportionately small in comparison to their corpulent,
overgrown bodies.
The man being served announces, in the caption below, “Today, I’m celebrating my
independence from the tyranny of my diet!” Indeed, the plate before him could hardly
be part of a balanced and healthy diet, let alone a weight-loss regimen. It signifies
the over-abundance of the modern-day mainstream American lifestyle in which people
consume more than they need to.
The word “tyranny” reminds us of what Americans are commemorating on the Fourth of July
federal holiday: the day, over two centuries ago, that the thirteen American colonies
declared independence from the Kingdom of Great Britain. The gap is huge – to imagine
these characters as the descendents of freedom fighters is comical: they are drawn
to resemble something like the opposite of warriors.
The cartoonist is suggesting that America has come a long way – if the worst tyranny these
cartoon characters have been subjected to is the diet restrictions they have voluntarily
adopted, that says very much indeed about the extraordinary comfort of their everyday lives.
It should be mentioned, however, that the groups of Americans who suffer the most from
the obesity epidemic are the most socially and economically disadvantaged ones, so it
would be inaccurate to associate excessive weight simply with excessive wealth.

Advert-teasing
Tâche finale (p. 41) : You are working for an advertising agency.
Choose a product or a cause, and make a poste or a radio spot.
Contenus
- Acquérir le vocabulaire
de base sur le thème
de la publicité
- Étudier une publicité
McDonald’s
Comprendre trois pubs
radio

A baby is lying on a white blanket. We may think it’s a baby boy. He may be in a room
or in a bathroom. He is watching the camera. He seems to be talking to us. He has got short red
hair, dark eyes, and a small, red nose. He has got red lipstick / His mouth is made up with red

UNIT 2

• 39

UNIT

2

ADVERT-TEASING
lipstick and his skin is covered with white foundation. He looks like a clown.
The advertiser has used a clown, which will remind everybody of McDonald’s. He relied
on easily recognizable signs to reach his goal. There is a contrast between the white skin and
the red colours on his nose and mouth. The layout underlines the contrast between white
and red. The effect produced is all the more shocking since babies do not usually wear
make-up, let alone get dressed up as clowns!
This ad attracts our attention immediately since the colours are bright and garish.
Colours are well-known devices to influence and attract consumers. Colours have a subliminal
effect on buying decisions. Yellow and red are the colours that most stimulate the appetite.

b. c. The document is an advert. The logo represents a yellow “M” which is the first letter of
the brand “McDonald’s”. We immediately recognise the logo of the fast food chain.
This advert promotes the well-known brand. To be more precise, it advertises a new restaurant
which is opening as the sentence “Just opened near Kimaya Kothrud” suggests. It’s the new
branch, the new baby of the famous firm.
The famous catchphrase “I’m lovin’ it!” could be said by children. Therefore we understand
this ad targets young children and their parents.
On pourra demander aux élèves de réagir à ce document.
Personal reactions:
Positive feelings
– I find this ad really effective. The image
of the clown is associated with the famous
brand in my mind.
– I quite agree, the use of the baby
and colours is very clever: It does not
show chips and hamburgers, a baby is not
directly linked with the brand.
– It is unusual, eye-catching and disturbing.
And it works!
– Everybody loves babies and children
immediately identify the clown as Ronald
McDonald!

Negative or mixed feelings
– They compare the opening of a new
branch to the birth of a real baby. This is
incredible! This is amazing and gross!
– I didn’t think of McDonald’s because
I wouldn’t have thought that they could use
a baby to promote chips and hamburgers!
It’s really shocking!
– Who’s the target? Babies do not eat
cheeseburgers! What’s the point then?
I think it’s ridiculous to show a baby in
this ad. I don’t think this ad is effective.
It’s eye-catching, that’s all!
– It’s shocking because the baby’s fragile,
delicate skin is covered with make-up,
which could be harmful!

2. Which is which?
– the name of the product: brand
– the group of people who may be interested in the product advertised: target audience
– an objective or aim, something you hope to achieve: goal
– the way the printed ad is designed: layout

Play with words
a. Nowadays ads / adverts / advertisements are everywhere: you can see them on
billboards in the street, or when you browse the Internet. We can’t ignore them! Some
commercials on TV are brilliant. Some brands that are often associated with famous
pieces of music are quite well-known. Celebrities are also used to persuading people to
buy a trendy product and make sales increase. Not all advertising campaigns aim to
make people consume more and more. Awareness campaigns can alert people and make
them aware of health dangers or humanitarian causes.
b. Goals of an ad: make people buy a product – convince people to consume more – talk
people into buying a product – make people feel like buying – promote a brand – advertise
a brand – influence people…
Icon which represents the brand: a logo
Who for? consumers – target audience
Phrase which symbolises the brand: a slogan – a catchphrase
People who create ads: advertisers
Places where ads can be found: on billboards, in the street – on the Internet – at the
cinema, before a movie – on television – on the radio…
c. 1. consumer – fashionable – brand – manipulate – target – behaviour – trend –
humorous – advertiser
Z
F
X
M
S
S
P
Z
B
D
B
Y

1. Radio ad # 1
&gt; Script de l’enregistrement (CD1, Piste 11)
What sound could an artificial flavour make? (music)
What about a natural flavour? (music)
Robinsons Fruit Shoot has no artificial colours or flavours.
Raise them on Robinsons.

The product advertised is a fruit juice.
– I can hear a girl’s voice, then a woman’s voice. Each character says her line, but it is not
a conversation. It is a monologue mixed with musical elements.
– To catch the listeners’ attention, the advertisers have worked on contrasts between
the girl’s voice and then the adult’s and also between the different musical pieces.
– There are three different sorts of music. First, there is a synthesizer / electronic music / a child’s
music toy. Secondly / Then / Just afterwards I can hear a piano playing, and gradually
a whole orchestra is playing. Each musical piece is used to convey an idea / an impression.
The synthesizer symbolizes something artificial. The piano and the orchestra refer
to something natural, a sound that has not been altered, modified. Indeed a “natural” flavour
has not been modified by synthetic additives, the taste is genuine.
– The keywords are: artificial, flavour, natural, Robinsons Fruit Shoot, no, artificial colours.
To my mind, this ad is quite good because the use of music is clever and quite unusual.
The message the advertisers want to send home is quite clear and striking.

Are you hungry, so hungry that you want to smear mayonnaise over the office cactus and
feast on it like a wild animal? Sounds like you need some real food, real quick. The brand
new Subway snack menu has scrumptious toasties, tasty meat balls, and new yummy
nachos from just 89 pence. Sounds good, Tiger? Can’t wait till dinner? We’ve got a snack
for that. Subway, eat fresh!
Le professeur pourra, s’il le désire, utiliser la fiche de repérage ci-dessous.

It is an advert for the new Subway snack menu. The scene takes place in an office.
The voice-over is a male adult talking to someone who feels ravenous / famished.
Their goal is to attract customers. Advertisers want us to think that there is a solution
to our problem nearby. They make us believe that fast food is the answer to our prayers.
The ad is meant to / intended to convince people at work that they should yield
to temptation. The target audience is obviously workers, executives, secretaries working
in offices. It makes our mouth water. People will look forward to having a substantial
meal and will fancy having toasties or nachos.
In my opinion / To my mind this ad is effective because it is funny and lively. I usually
have an apple or a chocolate bar when I get back from school. It makes me feel like
buying a Subway sandwich next time I see a Subway restaurant.
Autre réaction possible : It doesn’t make me feel like buying junk food.

3. Radio ad # 3
&gt; Script de l’enregistrement (CD1, Piste 13)
On Fridays some things just have to be. Someone has to say “Ooh, it’s Friday!” as if it’s
unusual for it to come straight after Thursday. The journey home has to take for ever, and
when you get home, you have to slump down on the sofa and go “Agh”. You have to switch
the telly on and watch that programme you pretend you don’t like. Then you suddenly get
that Friday night craving for hot chips with lots of ketchup. And always… it has to be Heinz.

Focus on the verbs you hear. Pick out as many as you can.
.............................................................................................................................................................................................................................................................................................................................................................................................................................................................

b) What does it emphasise? Tick the correct answers:
❍ the different chores (corvées) people have to do at home ❍ people’s routine ❍ how
tired people are
❍ people’s difficulties ❍ people’s satisfaction and pleasure when using this product

6.

Concentrate on the last sentence. Pick out as many keywords as you can. Explain
what is said in your own words.
.............................................................................................................................................................................................................................................................................................................................................................................................................................................................

Heinz ketchup 2. One voice
Days mentioned: Friday, Thursday. – Food items: hot chips, ketchup.
Objects: sofa, TV (the telly).
get home, slump down (on the sofa), switch (the TV) on, programme, crave for (chips)
a) have to b) It underlines / stresses / emphasizes people’s routine, how tired people are,
people’s satisfaction and pleasure when using this product.
People who work are too exhausted to cook. They look forward to having something hot
and tasty. Heinz is the answer to their dream.
Average / Ordinary people / The man-in-the street / Working people / Students coming
back home exhausted and who want to have snacks in front of the TV on Friday nights.
Opening a Heinz can / Using Heinz ketchup should become a Friday night habit because
it is the only answer to your needs.

The product advertised is a famous brand, Heinz. The narrator explains that people are
looking forward to Friday evening because they can have a break from their hectic week
life and look forward to a moment of rest and (sheer) pleasure. They are eager to unwind
/ relax / take it easy. The voice-over sounds casual as if he was telling a story we all know
by heart. He addresses the listener directly. “You” is repeated several times: “You have
to switch the telly on and watch that programme you pretend you don’t like.”
The devices are unexpected: no music, no special effect, simple story / narrative.
The voice is quite monotonous. The goal is to make the listener realize that Heinz products
are part of his / her daily routine. They are so well-known that they have become a must
for an easy snack at home. The people targeted are working people / students coming
back home tired and who want to have a quiet meal in front of the TV on Friday nights.
People crave for tasty food after an exhausting day.

2.

To my mind, this advert is quite effective because it urges customers to rely on a can
of baked beans for example instead of cooking a fancy meal when they are at home.

UNIT 2

• 47

UNIT

2

ADVERT-TEASING
It talks the customer into buying Heinz ready-made preparations. This radio ad makes
commuters dream of a relaxing evening because they will have no effort to make.

I didn’t know anything about Kellogg’s. I took this cereal brand for granted and never suspected
it was a person’s name and a family history. I find the founder’s commitment to healthy eating
so modern.