General Mills Gets Dusted Up Over Flour Recall

Shares of General Mills Inc.
(GIS) - Get Report dipped as much as 2.5% Thursday after the company announced it was voluntarily recalling certain bags of its Gold Medal branded unbleached flour over salmonella concerns.

At last check, shares recovered somewhat and were down 0.4% to $43.81

In a press release issued Wednesday evening, General Mills urged consumers to check their pantries and dispose of the affected product, which includes five-pound bags of Gold Medal Unbleached Flour with the better-if-used by date of April 20, 2020.

All other types of Gold Medal brand flours are unaffected. While General Mills hasn't received any consumer reports of confirmed illness related to the product, potential presence of salmonella was discovered during sampling of the product, the company said.

Customers who participate in the recall will be granted a replacement coupon.

Jim Murphy, president of General Mills Meals and Baking Division, also sought to remind consumers that flour is not a "ready to eat" ingredient, and should be cooked before eating.

The food manufacturer, which also produces international brands like Cheerios, Pillsbury, and Haagen-Dazs ice cream, has been riding a stock bounce-back following higher-than-expected earnings in its fiscal 2019 second quarter report on Dec. 19, 2018, after hitting a multi-year low earlier in the month.