48) When segmenting broad product-markets, cost considerations tend

1) Which of the
following statements best describes the modern view of marketing?

2) Predicting what types of bicycles different
customers will want and deciding which of these customers the business will try
to satisfy are activities a firm should do as part of

3) For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will make electric vehicles and
what kinds they will make, is:

4) To compete more successfully with its many
competitors offering packaged cookies, Famous Amos added its own line of extra
chunky premium cookies. This seems to be an effort at:

5) Professional Dental Supply has been
successfully selling dental instruments to dentists for the past 20 years, and
has developed strong customer relations. When looking for new marketing
opportunities, Professional Dental Supply will most likely look first at

6) Which of the following statements regarding
marketing strategies is FALSE?

7) Which of the following is true?

8) The four Ps of a marketing mix are:

9) A firm's marketing mix decision areas would
NOT include:

10) Big Fizz Co., a manufacturer of
cola-flavored drinks, wants to add packaged fruit juices to its existing
product line. Big Fizz must make some decisions regarding packaging and
branding of the fruit juices. These decisions would fall under which variable
of the marketing mix?

11) When one considers the strategy decisions
organized by the four Ps, branding is related to packaging as:

12) The ______ area of the marketing mix is
concerned with decisions about getting the right product to the target market
when and where it is wanted.

13) The main difference between a marketing
strategy and a marketing plan is that:

14) Which of the following would probably NOT be
in a proposed marketing plan?

15) A marketing plan is:

16) Marketing strategy planners should recognize
that:

17) Good marketing strategy planners know
that:

18) Target marketing, in contrast to mass
marketing,

19) ______________ is the process of naming
broad product-markets and then segmenting these broad product-markets in order
to select target markets and develop suitable marketing mixes.

20) Clustering techniques applied to segmenting
markets

21) The process of naming broad product-markets
and then segmenting them in order to select target markets and develop suitable
marketing mixes is called:

23) Procedures that develop and analyze new
information to help marketing managers make decisions are called:

24) A ______________ is an organized way of
continually gathering and analyzing data to get information to help marketing
managers make ongoing decisions.

25) Marketing research which seeks structured
responses that can be summarized is called:

26) When focus group interviews are used in
marketing,

27) One of the major disadvantages of the focus
group interview approach is that

28) Which of the following statements about
consumer products is true?

29) The marketing manager at Massimino &
McCarthy, a chain of retail stores that sells men's clothing, is reviewing
marketing research data to try to determine if changes in marketing strategy
are needed. Which of the following sources of data would be a secondary data
source?

30) The attitudes and behavior patterns of
people are part of the

31) ______________ is the process of naming
broad product-markets and then segmenting these broad product-markets in order
to select target markets and develop suitable marketing mixes.

32) Which is the first step in market
segmentation?

33) The first step in market segmentation should
be:

34) Tom and Sally Jones are preparing to
purchase a new car. He currently has a Toyota Camry and she has a Honda Accord.
They now have two children under age 5, so they plan to trade in Sally's car to
purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is
familiar with Hondas and thinks they are very reliable. In this purchase
situation, Tom and Sally's family life cycle stage is a _____________
segmentation dimension, and the benefit Sally seeks (reliability) is a
_____________ segmentation dimension.

35) The product life cycle:

36) The product life cycle has four stages.
Which of the following is NOT one of these?

37) Which of the following observations
concerning the market maturity stage is NOT TRUE?

38) During the market introduction stage of the
product life cycle:

39) Cargill, Inc. is finally earning a profit on
the unique product it introduced 6 months ago. Cargill's advertising is both
informative and persuasive. Much money is being spent on Place development.
There is little price competition, although several competitors have come out
with reasonable imitations. Total industry sales and profits are both rising.
In which stage of the product life cycle is Cargill operating?

40) Noise (in the traditional communication
process) refers to:

41) While watching a television program, Liza
gets a phone call just as a commercial is starting. She presses the mute button
on the television's remote control and takes the call, so she pays no attention
to the commercial. In terms of the communication process, the telephone call is
an example of:

42) Advertising allowances

43) A producer using very aggressive promotion
to get final consumers to ask intermediaries for a new product has:

44) A producer using normal promotion
efforts—personal selling, sales promotion, and advertising—to help sell a whole
marketing mix to possible channel members has:

45) Integrated direct-response promotion:

46) Positioning analysis

47) Which of the following statements about
positioning is NOT TRUE?

48) When segmenting broad product-markets, cost
considerations tend

49) When a company grows globally, this is an
example of:

50) Which of the following is NOT a trend
affecting marketing strategy planning in the area of international
marketing?

51) A _____ is a market with very similar needs
and sellers offering various close substitute ways of satisfying those
needs.

52) Which of the following is a key trend
affecting marketing strategy planning?