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Marketing has a lot of moving pieces. Getting those pieces right is critical to your success, and one of those pieces is getting really clear on who your target audience is. Today I have another real estate quick tip for you on just how important it is to get this right and some tips for doing that.

You can have the best marketing pieces on the planet, but if you don't have the right target audience you can waste a whole lot of time and money when it comes to your marketing campaigns.

It has happened to all of us at one time or another. You are having great success with your direct mail campaigns. Then gradually over time you begin to notice that you are getting less than stellar results. You’re not getting as many calls as before which means you’re not getting as many deals. What should you do?

When this happens you need to take a good look at all of the components of your campaign, and be ready to make some changes.

I was speaking to a fairly new real estate investor recently, and she said she was very disappointed with the results of her absentee owner mailing. She told me that she had sent 200 out mail pieces and had only gotten 10 calls, none of which had turned into a deal. My new friend thought this was a terrible result. I pointed out to her that this was actually a 5% response rate which wasn’t bad at all for a first mailing.

When I questioned her further, she told me that she had only mailed these folks once and that was over two months ago. One mailing and she had already given up. For the next hour or so, over a cup of coffee we had a class in “Direct Mail Marketing 101”.

How It Makes You Money

If you are using direct mail in your real estate business, you have to have a system for keeping track of your contacts and printing your direct mail. Starting out with a database right from the beginning, will save you so much time down the road. It will also make it much easier to keep your direct mail campaigns on track which will directly impact your income in a positive way.

If you're not sure what the best way to do this is, I can tell you how!