Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

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Japanese software vendor JustSystems and automated XML content conversion provider Stilo International are forming a partnership to integrate Stilo Migrate v2and JustSystems XMetaL Author Enterprise 6.0. Migrate v2 is a new system, available online or deployable onsite, that is designed to reduce the time and cost of content conversion projects in various content types, including rich media.

According to the American Customer Satisfaction Index (ACSI) E-Government Satisfaction Index, Americans are satisfied with their online government experience. The index registers a 75.1 on a 100-point scale in the first quarter of 2010, 1.5 points higher than in the first quarter of 2009 and just shy of the highest level of citizen satisfaction with online government (75.2), set in the third quarter of 2009.

The Washington Post announced the launch of Network News, which integrates Facebook to create a more personalized and social experience for users on The Washington Post's website. Readers can now sign in to the paper's website and use the "like" button to indicate interest in an article and view recommendations from friends.

Lionbridge and IBM announced a partnership agreement to support the development of automated translation technology. According to the agreement, IBM will offer Lionbridge's SaaS text-to-text language automation software.

Semantic enrichment and taxonomy development company Access Innovations announced a new series of updates to its Data Harmony products that are aimed at MarkLogic Server users. Data Harmony aims to improve search capability by creating and integrating metadata based on a taxonomy or controlled vocabulary.

Microblogging giant Twitter announced the acquisition of a startup called Cloudhopper that specializes in connecting SMS carrier systems. Cloudhopper had already been partnering with Twitter for the previous 8 months.

TransPerfect and Astoria Software announced that they have completed a merger. TransPerfect specializes in translation services and technology, while Astoria deals in SaaS on-demand Component Content Management (CCM) software.

Enterprise cloud computing company salesforce.com entered into a definitive agreement to acquire Jigsaw, a cloud data services company. The combination of Jigsaw and salesforce.com will allow companies to find, purchase, and manage data that is integrated with their CRM apps.

Oxford University Press announced the launch of Oxford Bibliographies Online, a series of "ultimate reading lists" that present bibliographies in several disciplines selected by leading subject experts and vetted by the highest professional standards. The product launched with modules on Classics, Islamic Studies, Criminology, and Social Work, with an additional 10-12 subject area modules scheduled to launch within the next year.

Thomson Reuters unveiled Elektron, its next generation data distribution network. Thomson Reuters Elektron is a global network and hosting environment that lets financial firms access and share information faster and more cost effectively. The service enables firms to trade faster, using complete coverage of real time financial information and direct market connection through a secure cloud.

BLiNQ Media, a social engagement advertising company, announced the beta version of BLiNQ Ad Manager (BAM), a new technology designed to make it easier for big brands to deliver break-through results in social networks. Built on the Facebook Ads API, the technology provides brand marketers and agencies with the ability to manage Facebook social ad campaigns.

MediaBeacon, Inc., a provider of rich media solutions, announced the general availability of MediaBeacon R3volution Digital Asset Manager (DAM) version 3.0, an upgrade to its existing media management platform. The new release features a widget-based user experience that lets organizations simulate desktop apps through a browser, using the Google Web Toolkit and other open web standards.

Communications group Wikio announced the acquisition of Neotia, a buzz monitoring and decision analysis firm catering to the needs of marketing agencies. Wikio announced that the acquisition put them in a position to analyze brand influence and company reputation through blogs, forums, social networks, and other services.

Oracle announced that it has agreed to acquire Phase Forward, a provider of clinical and drug safety solutions. Oracle hopes to use the acquisition to bolster its Health Sciences Suite with tools that will enable researchers and others to more effectively and securely capture and share data.

Credo Reference signed an agreement to integrate five Princeton University Press titles into the Credo General Reference collection. Credo users will have full access to the following titles: The Princeton Companion to Mathematics, The New Princeton Encyclopedia of Poetry and Poetics, The Princeton Encyclopedia of the World Economy, The Handbook of Economic Sociology, and The Princeton Guide to Ecology.

Oxford Bibliographies Online, an online arm of Oxford University Press (OUP), is opening its doors. The new service creates bibliographies in certain OUP subject areas. At present, Oxford Bibliographies Online is available in classics, Islamic studies, social work and criminology, with an additional 10-12 subjects coming later this year.

Wolters Kluwer Pharma Solutions, Inc., launched a service that consolidates its global scientific writing and communications businesses. The new service, called inScience Communications, features scientific writing services and market consultancy services.

Wolters Kluwer Pharma Solutions, Inc., launched a service that consolidates its global scientific writing and communications businesses. The new service, called inScience Communications, features scientific writing services and market consultancy services.

SDL Structured Content Technologies division offers a CMS for web and smartphone users that attempts to make web publishing interactive technical data. SDL LiveContent is a next generation dynamic delivery engine that produces an interactive document with rich animated graphics, sophisticated search for easy navigation and analytics that allow companies to understand how customers are using their content.

IntraLinks announced a new version of its business process collaboration platform, which will be immediately available to its customers. This release follows IntraLinks' recent release of new integration technologies-the IntraLinks API, IntraLinks Integration Adaptor and IntraLinks Connectors-and a multi-lingual platform.

Central Desktop today announced the availability of the new Central Desktop Web Folders feature. Web Folders allows users to interact with their Central Desktop files and folders directly from their local computers.

SwiftKnowledge released Version 9 of its web-based business intelligence (BI) and business analytics software. Version 9 features a new user interface and dashboard designed for greater flexibility, new search capabilities, and the inclusion of structured and unstructured data.

Alfresco Software announced the immediate availability of Alfresco Community Edition 3.3 for download. This release includes integrations with IBM Lotus Social software and a preview of an upcoming Google Docs integration.

ohn Wiley & Sons, Inc. offers a website that allows potential e-reader buyers to compare one device to another. The site, eReaderResource.com, compares 13 current models of e-readers, including offerings from Apple and Amazon, among others.

Spredfast, an Austin, Texas-based enterprise social media management system, netted $1.6 million in funding from Austin Ventures. Funds from the Series A round will go toward building the Spredfast brand and business development.

PubMatic, a company that provides online publishers with technology and services to increase advertising revenue, closed a Series C funding round worth $7.5 million. All told, PubMatic has raised $18 million in total.

Gale announced an agreement with Newsweek, Inc., covering the licensing of Newsweek, Newsweek International and Newsweek.com content for all Gale products.Newsweek content is found in a variety of Gale products including InfoTrac, Grzimek's Animal Life, Opposing Viewpoints Resource Center, Student Resource Center and many others.

A new collection of ebooks for government agencies and institutions has been released by ebrary. Government Complete, as the collection is called, features more than 47,000 ebooks and other titles from over 425 publishers, including McGraw-Hill, MIT Press, Oxford University Press, and Wiley.

The latest release of SDL Translation Management System will feature the industry-recognized LISA QA Model and SAE J2450 linguistic standard, the information management company announced. The LISA QA Model and SAE J2450 standard are designed to help manage the quality assurance process for all components of a localization project.

Jahia released Jahia Enterprise Edition v6.1, with a number of new features. Version 6.1 gets an optimized search mechanism, search engine optimization features, and newmapping definition and new social modules to engage website visitors.

Japanese software vendor JustSystems released version 6.0 of XMetaL XMAX, an embeddable ActiveX component, and XMetaL Developer, an XML configuration tool. The 6.0 releases will broaden support for for a wider variety of customized XML formats.

IBM is adding new tools and services, language support and pricing to its LotusLive cloud services, including integrated business products and services from UPS, SkypeTM, salesforce.com and Silanis.IBM will also offer a cloud service package combining social networking and email for business for $7.

The Library of Congress will store archived copies of every public Tweet ever sent, beginning with the company's founding in March 2006. The archives will be stored digitally with the intention of preserving Tweets related to important historical events.

FatWire Software announced two new products, FatWire Community Server and FatWire Gadget Server. These products enable organizations to create personalized and interactive websites for marketing and social networking purposes.

A new partnership will add the British Library's Electronic Table of Contents File (ETOC) to EBSCO Discovery Service (EDS). ETOC was created to identify journal articles and conference papers from the British Library's Document Supply collections. The resource includes more than 36 million records providing broad subject coverage across all academic disciplines, with 2.5 million articles being added each year.

Collexis Holdings, Inc., a developer of semantic technology and knowledge discovery software, announced that they have reached an agreement with the University of North Carolina and North Carolina State University to link their research faculty utilizing data from Elsevier's Scopus database and the RAMSeS software environment developed at the University of North Carolina at Chapel Hill.

Informa Healthcare has launched the 165th edition of its highly-respected volume, The Medical Directory. The best-selling directory - known colloquially as the "Big Red Book" - is a comprehensive record of doctors and healthcare professionals in the UK, serving as a trusted reference for sourcing and finding British-based doctors, specialists, and other medical professionals.

John Wiley & Sons announced the launch of its Chinese language website. Wileychina.com will raise the publisher's profile in China through greater and more meaningful engagement with the community there. Designed to enhance Wiley's China-based customers' experience with tailored sections for librarians, authors, societies and industry partners, wileychina.com will feature general information about Wiley's presence in China as well as specific details about core content of particular interest to the Chinese community.

Responding to the increasing tendency of students and others to begin research at Wikipedia, Credo Reference is announced an easy-to-use alternative, Credo Topic Pages. Designed to provide contextualized, orderly access to authoritative content, each of the over 10,000 Credo Topic Pages is an all-in-one starting point that assembles topical material from many resources from within and outside the library.

Springer Science+Business Media's electronic journal and book content from its online platform SpringerLink (www.springerlink.com) is now searchable on Naver, a Korean search engine and a subsidy of NHN Corporation. Naver is the top search engine in South Korea, with over 76 percent of internet searches done on its site.