Twitter users are highly engaged when it comes to online commerce. 52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV.

Users also engage with brands on Twitter, which is beneficial for both parties. 85 percent of users feel more connected to businesses after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future.

Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29 percent. Additionally, two-thirds of companies with more than 100 employees use Twitter, so any brand hoping to compete should needs to maintain a strong presence on Twitter.

For advice on what kind of content to tweet and when and more insight into Twitter’s users, view the infographic below.