印度的護髮用品市場趨勢與發展

Market Focus: Trends and Developments in the Haircare Sector in India

印度的護髮用品市場趨勢與發展
Market Focus: Trends and Developments in the Haircare Sector in India

出版日期: 2014年03月31日

內容資訊: 英文 40 Pages

本報告已在2018年01月18日停止出版

簡介

本報告提供印度的護髮用品市場相關調查分析、市場規模、經濟、人口統計、行動趨勢相關驗證，也包含主要企業簡介，為您概述為以下內容。

該國背景情況

高可支配所得的青年人口增加促進消費者市場成長

便利商店，佔健康、美容用品銷售的大半

便利商店，為受歡迎的護髮用品購買處

消費者簡介

青年男性人口，佔護髮用品消費的大半

中老年、老年人口，在洗髮精、潤髮乳、造型產品類別的護髮用品的消費頻率高

各年齡需求、一次需求的推動因素

各年齡需求和生命階段的變化為主要動機的要素

小型包裝尺寸的大眾品牌目標為農村人口

部門分析

今後穩定成長(金額、數量)

染髮劑、造型產品，有高成長記錄

造型產品(特別是髮油)，牽引整體市場的成長

染髮劑類別今後將急速成長

造型產品、染髮劑等急速成長類別，獲得市場佔有率

品牌產品和自有品牌

洗髮精、潤髮乳類別，Dove具優勢

Parachute是造型產品的領導品牌

自有品牌的普及率非常低

自有品牌的成長機會，為造型產品類別

包裝相關考察

最廣為使用的包裝材為軟性包裝，尤其是小型尺寸

今後軟性包裝促進需求，硬質塑膠微增

未來預測

護髮用品的需求變化

資料附錄、調查手法

目錄

Product Code: CS1481MF

This report provides a concise overview of the Haircare market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Indian Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Haircare market in India displayed positive trend during 2007-2012, as the global economic slowdown had a minimal impact. Young consumers are driving the demand for Haircare products such as hair gels, hairsprays and waxes

What are the key drivers behind recent market changes?

India's fast growing economy, high proportion of youth population, and the increasing influence of western lifestyles is changing the consumption pattern of Haircare products. Furthermore, rising disposable income of the middle income group is driving the demand of premium products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Haircare sector. This allows for the rapid identification of key growth opportunities across 4 Haircare categories and their packaging. With rising disposable income, beauty related aspiration sales have soared in India. High earning consumers are willing to trade up to premium products.

Market shares are provided for the leading brands across Haircare categories.

An overview of packaging trends in the Indian Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

The major reason behind Convenience Stores being the most preferred destination is their presence near residential areas and the discounts they offer to attract customers. Relatively fewer number of Hypermarket chains in India also favor sales at Convenience stores.

Mid-Lifers have highest share of heavy frequency use of Haircare products such as hair serum, keratin treatment and hair repair. Older consumers have greater consumption of Hair colorants and Hair oil.

Haircare companies have come up with products that enhance masculinity and have designed sales campaigns to attract male consumers. Haircare products such as Brylcream, Setwet hair gel, Gatsby styling wax highlights masculinity of the product in scent and style thus increasing its appeal to men.

With rising disposable income, beauty related aspiration sales have soared in India and these high earning consumers are willing to trade up to premium products. The Haircare companies are also consistently adding more products to their premium categories to meet this demand.

Private Label penetration is highest in the Styling Agents category followed by Shampoo in Indian Haircare market. Younger population looking for low-cost styling agents such as styling creams and waxes, hair gels, hair sprays is driving private label growth in the category as the youngsters are willing to try retailer brands.

Key Highlights

Males account for higher consumption of Haircare products by volume than women in India due to higher male to female ratio. Young male who are conscious of their looks use more Hair care products especially styling agents like hair gels, hairsprays.

Haircare products consumed by Indian consumers are often linked to the age-specific needs. Haircare products consumption changes at every life stages and the marketers need to market their products accordingly. It is important for them to know their target audience and accordingly design their products and advertisements.

More than 65% of the Indian population lives in rural areas where the use of Haircare products is still quite low. Haircare companies are providing consumers in rural India, who have low per capita income, with basic quality Haircare products in low priced small sachets.

Due to a tradition of Ayurvedic medicine, Indian consumers prefer herbal products containing extracts from exotic medicinal herbs that can cure hair problems and make their hair naturally healthy. Consumers' demand for Haircare products with natural ingredients is driving innovation and new product launch.

Small sachet packed Haircare products including Shampoo and Hair Oil are extremely popular in India. Bag/Sachet accounted for majority of Haircare packs used in India in 2012, resulting in high demand for Flexible Packaging. They usually are fill and sealed packs without any closures or packaging outers.

Table of Contents

Country Context

Growing young population with higher disposable income is driving growth in the consumer market

Convenience stores are the primary distribution format for Health and Beauty product sales