“Social Media isn’t new – it’s old”, says Heather Mansfield in her webinar “12 Common Mistakes Nonprofits Make in Social Media”. Lots of useful stuff, explained with passion and well illustrated on-the-spot. Heather: “Although most people started to use social media back in 2006, platforms like Myspace, Blogger & WordPress already started in 2003 – ...

Managing the participation of the audience of an online media channel shows some importance differences with managing a community of customers of other company types. This was the main subject of Karma Peiró‘s course “Community Management of Online Media Channels” at the Catalan Association of Journalists, that I attended on June 1th. Karma Peiró is ...