the Creative Class Cuba

A collection of conversations on the creative industry

Susu Salim

Wilfredo Prieto

Idania Del Rio Gonzalez

Edgaro Gonzales

Ildolidia Ramos

About

About ‘Creative Class’

The Creative Class highlights influential and innovative creatives from a broad range of disciplines. Filmed in their own surroundings, each subject shares their thoughts on their practice, their process and how technology is changing the way they work.

The series is named after the group identified by Richard Florida in 2002, the so-called creative class of designers, artists, technologists and academics who would dominate and define our post-industrial cities.

The multi-award-winning first two series featured the likes of Damon Albarn, Penny Martin, Stefan Sagmeister, Tom Dixon and Nancy Tilbury.

For Series Three, WeTransfer creative director and world-renowned DJ Gilles Peterson went to Cuba to sit down with five people shaping the creative landscape of this fascinating and rapidly-changing country.

A WeTransfer Project

WeTransfer is the simplest and safest way to send your files around the world. Since 2009 we have been connecting creatives and keeping them in their flow. Nowadays WeTransfer users send one billion files every month using our service, whose team is based between our offices in Amsterdam and Los Angeles.

Ildolidia Ramos

About

lldolidia Ramos is the lead dancer of Raices Profundas, one of Cuba’s most respected dance troupes. Founded in 1975, the group is renowned for its ability to take viewers on a journey through Cuba’s musical heritage, and its dancers are famous for their intense dedication. Few though possess the exuberant energy that Ildolidia brings to her performances.

Edgaro Gonzales

About

Edgar’s the man behind the Doble Filo Cuban hip hop band, and the go-to contemporary music guy in Havana. He’s hosted The Roots’ Questlove on his recent visit to Cuba, and worked on Gilles Peterson’s Havana Cultura series.

Idania del Río Gonzalez

About

Idania del Río is part of a new generation of Cuban entrepreneurs. She opened Havana’s first design store: Clandestina, which is now a thriving business which sells posters, T-shirts, bags and more designed by a team of predominantly young women while fostering a community that hopes to push young Cubans onto the radar on their own terms.

Wilfredo Prieto

About

Wilfredo has exhibited in international events such as the Bienal de La Habana in its four last editions, the Singapore Biennale and the Biennale di Venezia. His work displays a sharp sense of humor, making conscious and pointed use of comedy to satirical ends.

Susu Salim

About

Susu is a entertainment producer who has spent much of the past two years working for Vistar, the country’s first independent culture magazine. It launched in March 2014 and is the best place to find out what’s going on in the city.