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The Heart Institute and Staten Island Universtiy Hospital

A few print ads (magazine and outdoor) that showcased more of the specialized services of the hospital, geared towards a demographic of patients who may have cardiac concerns but have the desire to continue living a zestful life.

Followed by a fun ‘play-on-words’ brochure requested by their vascular department that used the amount of miles of veins in your body to craft a headline like a brochure you may see in Jiffy Lube.