Entrepreneurs

Web Developers and Digital Marketeers

Use our processes, templates and resources to integrate a professional Search Engine Optimisation workflow in your digital marketing programmes.

Graduates & Career Shifters

Move into a well-paid and rewarding career in Search Engine Optimisation and Digital Marketing.

Writers and Journalists

Learn to write copy for Search Engines and develop valuable skills for the fast-changing digital industry.

Home Workers

Start a lucrative and exciting career from home helping small and medium sized companies to promote their businesses on Search Engines.

Customer Reviews

4.9 / 5.0 From 90+ Google My Business Reviews

If you’re looking for a good course in Search Engine Optimisation then this course is for you. To date we have earned an average score of 4.9/5.0 from 90+ Google My Business reviews. All of our reviews are hosted on Google My Business to guarantee impartiality. Google+ users can amend or delete their reviews at any time. It’s also very easy for you to check that our reviewers are real people. Just click on their name and check their Google+ profile.

This is probably one of the most useful training courses I have ever been on. The course was pitched at exactly the right level, I am not a tech whizz or a web developer and I understood everything that Adrian was saying. He explained everything clearly and thoroughly and I feel like I now have a much better understanding of SEO. The class was just the right size, with only 8 people, which meant we could discuss our specific issues and raise questions throughout the day. I would definitely recommend this course to anyone who is thinking of taking SEO training!

This course was excellent! I had a basic outline knowledge of SEO before this course, but certainly not to the degree that I do now! The course covers all of the areas that you could want in order to go out into the real world and optimise your site. And they’re all discussed in a way that gives you practical tips and tidbits to talk confidently about the process as well as actually execute it. I would heartily recommend this course for anyone who wants to get from 0-60 in just one day.

Excellent course. A full day covering all the best practices for SEO. The course also give you tons of materials to be read on the next following days. You will get all the information you need to optimize your website and your mind. Thanks Adrian.

Alice OssolaMarketing and Business Development at Screenculthttps://uk.linkedin.com/in/aliceraffaellaossola – LinkedIn Profile

Key Facts

Free Training Certificate with 7.5 Hours CPD Credit

Every course comes with a free PDF training certificate and 7.5 hours of CPD credit.

12-Months Access to Course Resources

Access to free templates, training videos, demo website, PDFs, excel, word and html documents as well as all of the slides used in the course.

Small Class Sizes

We guarantee to never exceed more than 8-people per class.

Great Venues

Courses in Euston Rd, London and the Ashley Centre, Epsom, Surrey. Close to good parking, train stations, airports, hotels and restaurants.

Comfortable Classrooms

Bright natural daylight and comfortable seating and desks.

Guaranteed to Run

We guarantee to run every course. Even if only one person books.

Guaranteed Locations

We guarantee to never change the training location.

Guaranteed Dates

We guarantee to never change the training date.

Course Content

10-Standalone Modules

Basic Skills

Module 1 : SEO Basics

Module 2 : Keyword Selection

Module 3 : Page Optimisation

Module 4 : Link Building

Module 5 : Google Search Console

Advanced Skills

Module 6 : Structuring Websites

Module 7 : Technology Optimisation

Module 8 : Google Analytics

Module 9 : Analysing Competitor Websites

Module 10 : SEO Project Management

Module 1 : SEO Basics

Learn the basics of Search Engine Optimisation.

Spidering, indexing and ranking

Ranking Factors

Selecting Keywords

Website Structuring

Optimising Webpages

Link Building and Social Media

Technology Optimisation

Usability Optimisation

Avoiding Black-Hat SEO

Reporting Competitor Spam

Module 2 : Keyword Selection

Learn how to collect, analyse and organise keyword research data.

Discovering High-Value Keywords

Forecasting Prospective Traffic

Analysing Competitor Websites

Using Long-Tail Terms and Synonyms

Compiling a Keyword Dictionary

Module 3 : Page Optimisation

Learn how to optimise important on-page ranking factors.

Optimising URL Names

Optimising Page Title Tags

Optimising Meta Description Tags

Optimising Heading Tags

Optimising Paragraph Tags

Optimising Link Anchor Text

Optimising Bullet Points

Optimising Image Names

Optimising Image Captions

Optimising Alt Attributes

Optimising Title Attributes

When to Use Meta Keyword Tags

Handling Duplicate Content

Writing Search Engine Friendly Content

Avoiding Content Violations and Penalisation

Module 4 : Link Building

Learn how to optimise important off-page ranking factors and boost your digital footprint.

Building High Quality Links

Avoiding Low Quality Links and Spam

Building Inbound Traffic with Social Media

Building Inbound Traffic with Discussion Forums

Building Inbound Traffic with Directories

Building Inbound Traffic with Review Sites

Building Inbound Traffic with Video Blogging

Module 5 : Google Search Console

Learn how to set-up and use the Google Search Console.

Setting-up the Google Search Console

Setting-up a Robots.Txt File

Setting-up an XML Sitemap

Using the Google Search Console

Module 6 : Structuring Websites

Learn how to structure your website for local, national and international searches.

Planning with a Graphical Sitemaps

Defining Search Engine Friendly Links

Structuring Websites for Local Search

Structuring Websites for National Search

Structuring Websites for International Search

Structuring Websites for Product Searches

Structuring Websites for Service Searches

Deploying Common Structural Tools

Structuring Your Blog

Running Special Campaigns

Maintaining PageRank with 301 Redirects

Module 7 : Technology Optimisation

Learn how to test your website infrastructure and what to do if there are problems.

Running Mobile Friendly Tests

Running Page Speed Tests

Testing SSL Certificates

Monitoring Server Performance

Selecting High Performance Servers

Choosing the Best Domain

Module 8 : Google Analytics

Learn how to monitor important ranking factors with Google Analytics.

Monitoring Dwell Times

Monitoring Bounce Rates

Monitoring User Engagement

Testing Usability with Google Experiments

Testing Mobile Usability with Google Chrome

Module 9 : Analysing Competitor Websites

Learn how to decompile and reverse engineer high ranking competitor websites.

Estimating the Size of Competitor Websites

Evaluating Competitor Site Structures

Decompiling Competitor Web Pages

Estimating Relevant Page Counts

Estimating External Link Counts

Pinging Competitor Servers

Using the SEO Score Card

Module 10 : SEO Project Management

Learn how to manage SEO projects and deliver high quality results, on-time and at the agreed budget.

9-Knowledge Areas of Project Management

Waterfall vs Agile Project Models

Setting SEO Goals

Using a Content Matrix

Implimenting the SEO Project Model

Frequently Asked Questions

1. Do I need to have previous SEO experience?

No. This course is intensive but it starts at the beginning and so there are no real prerequisites other than you should know what SEO means.

2. Do I need to have strong IT skills?

Absolutely not! SEO is a mostly non-technical discipline and this course is designed to empower decision makers allowing them to get the best from their websites and the Google search engine.

3. Do you cover all of the 10 modules in 1 day?

Yes. Don’t worry though. It’s not really as daunting as it looks. Some modules can be covered very quickly and there’s plenty of time for questions as the course progresses.

4. I already employ a SEO company. Should I learn SEO?

Absolutely. There is no substitute for knowing how to do something yourself, even if you employ or manage others. With knowledge at your fingertips you are in control.

5. Do you cover Google and other search engines such as Yahoo and Bing?

Yes. However, we primarily focus on Google. The reason being that according to Experian Hitwise, over 90% of UK searches take place using the Google search engine. For that reason, it is imperative that modern businesses understand how to make use of the powerful and free resource.

6. Will I be able to optimise my own website at the end of this course?

Yes. There are four scenarios.

If you have a modern website with back-end access you should be able to make all of the necessary changes yourself.

Alternatively, if you have a pure HTML website with ftp access and can edit the HTML files, then you will also be able to make all of the changes yourself.

If you work in an enterprise environment with a multilevel workflow and you are responsible for the specification of your website content and architecture, then you will be able to use our simple Microsoft Word templates that you can edit and pass to your developers for implementation. At the end of this course you will also know how to check that the changes have been implemented properly.

If you run a small company and don’t have any means to edit or create new content, then you will be able to use our simple Microsoft Word templates and follow the same process as described above.

7. Will I be able to discuss my own issues during the course?

Yes. There is a free optional workshop included at the end of the course where you can discuss your own projects.

8. How many people attend each course?

We have a maximum class size of 8 attendees. However, 4-6 is more usual.

9. Will you cancel the course if numbers are low?

No. If one person books then the course goes ahead.

10. Do you provide course materials?

This is covered in the introduction but the short answer is that we provide you with access to a special member’s area where you will find a demo website, links to important tools, practical hands-on guides, cheat sheets, training videos and links to all of the materials that were used to develop the course.

11. Will you try to sell us any other services during this course?

Absolutely not! The object of this course is to train you to be self-sufficient and for you to be able to operate in your own right. We do hope however that you will find this course invaluable and that you will want to come on one of our other courses in the future. So you can see that there is an incentive for us to provide you with a first-rate training course.

12. What if I need more help after the course?

It’s rare that our attendees need further assistance after the course. That’s because we provide excellent course resources and show you how to get help from Google experts for free. However, if you have a complex problem and need specialist help we can provide consultancy and personal training on an hourly basis. Support is provided using the Join.Me screen-share application.

13. Do you include information to combat the latest algorithms from Google?

You need to make Google your friend and never try to “combat” the Google algorithms. If your site has been penalised during an algorithm change it means that your SEO did something that contravened the Google Webmaster Guidelines. In this course you will learn ethical SEO techniques that mean that you will never have to worry about an algorithm change again. If a site is properly optimised in accordance with the Google Webmaster Guidelines a new Google algorithm change actually benefits your rankings. Ethical SEOs actually look forward to algorithm changes because their sites usually start generating more traffic.

14. What happens if I live in Scotland, Ireland or the EU?

Our training centres are in London and Surrey and both are easy to access from almost anywhere in the world.

Our London Training Centre is just 200-meters from Euston Train station and 900-meters from Kings Cross and St Pancras stations. Waterloo and Paddington stations are 15 minutes by tube or taxi. Euston also offers a large number of hotels to suit all budgets. The Euston Ibis Hotel is just a few hundred meters from our training centre and offers comfortable and affordable accommodation. If you are visiting from abroad you could fly to Heathrow, Stansted, Gatwick or London City Airport and catch one of the express train services. A typical 1-day flight from most EU destinations can be purchased from Easy Jet or Ryan Airfor about £40.00-£70.00 return. For specific help or recommendations please feel free to contact us.

Our Surrey Training Centre is just 500-meters from Epsom train station and 50-meters from the main town-centre multistory car park. Epsom is around 40-minutes by train from London Waterloo or London Victoria, and around 30-minutes by taxi from London Gatwick or 45 minutes from London Heathrow.

Demo Video

Running Time: 5 min 09 sec

A short video showing how to test your website with Google Page Speed Insights and a chance to meet the instructor.

About the Instructor

Adrian Smith BEng, MSc, Google AdWords Certified Individual, Google Analytics Certified Individual is a specialist in internet marketing and website design. In the past he has helped organisations both big and small to achieve top place search engine positions which has resulted in significant business growth and increased profits. As well as authoring the course Google Search Engine Optimisation, he runs a successful internet marketing company. The London Web Factory specialises in the development of websites and internet marketing – so the information presented in this course is both practical and current.