++ View the recording of this webinar at: http://www.boulderseomarketing.com/online-lead-generation-seo-influencer-marketing-content-marketing-online-collaboration-tools ++

You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.

As the person responsible for marketing at your company, you are wearing many hats, tasked with a myriad of off- and online marketing programs, juggling budgets and are held responsible for bringing in new business directly associated with the projects you’re managing.

In an interactive online session, held on Tuesday, June 25th, Jennifer Beaupre, a business consultant and influencer marketing expert, Chris Raulf, owner and internet marketing strategist at Boulder SEO Marketing, and Marc Gutman, Chief Meeting Officer of Lighthouse Conferencing, will presented everything you need to know in order to implement an effective online lead generation strategy that will fill your pipeline for months to come.

Geared toward marketing and sales professional responsible for making a difference at their company, this webinar allows attendees to walk away with a wealth of new knowledge that will enable them to implement the presented online marketing tactics and tools immediately. Highlights of this presentation include:

- Defined: Influencer and content marketing
- How to support your online marketing programs with search engine optimization and social media marketing
- Online lead generation: It’s a team effort
- How to track and measure results
- Case studies
- How to choose, deploy, and get the most out of online collaboration tools

15.
What the Client Said….
“Working with Lighthouse and their web solutions
is a very cost effective way to give influencers more
in depth engagement…”

16.
Content Marketing
Content Marketing is the new buzzword these days….
• Nothing new
• We all do it
• We all can do it better
• Get the most out of content marketing: Campaign based, Search
Engine Optimization, Social Media Marketing
• Content Makes Marketing by Laura Lear: http://goo.gl/Wb4pY
• The Advanced Content Marketing Guide:
http://www.quicksprout.com/the-advanced-guide-to-content-
marketing/

17.
Content Marketing
What Exactly is Content Marketing
• Content marketing (also known as "content
recommendation") is any marketing format that involves the
creation and sharing of media and publishing content in
order to acquire customers. This information can be
presented in a variety of formats, including news,
video, white papers, e-books, infographics, case studies,
how-to guides, question and answer articles, photos, etc.
• Content marketing is focused not on selling, but on simply
communicating with customers and prospects. The idea is
to inspire business and loyalty from buyers by delivering
"consistent, ongoing valuable information.“
Source: http://en.wikipedia.org/wiki/Content_marketing