Sideways, Inc. and the Rock and Roll Hall of Fame and Museum Team Up on iPad and iPhone App

Rock and Roll Hall of Fame app highlights the list of Songs That Shaped Rock and Roll

CLEVELAND, APRIL 13, 2011 – Sideways, Inc. which transforms books, magazines and other publications into immersive experiences on mobile devices, and the Rock and Roll Hall of Fame and Museum today released the first Rock and Roll Hall of Fame app for the iPad and iPhone. The app is a multimedia showcase of the “Songs That Shaped Rock and Roll” interactive exhibit. Selected by the museum’s curatorial staff, education staff and a number of rock critics and historians, the songs are some of rock and roll’s most influential recordings. The list includes a variety of songs from artists and genres illustrating the evolution of rock and roll since the 1920s.

The Rock Hall app features more than 600 songs and includes a slide show that users can swipe through to experience the music from a specific decade between 1920 and 2006. Once a decade is selected, the app features an album cover slideshow to scroll through and select music. Users can then play the song sample from iTunes, purchase the song or add it to a custom play list contained within the app.

“The Rock Hall app allows our visitors to take a piece of the museum home and at the same time shares the Rock and Roll Hall of Fame and Museum experience with music lovers who haven’t had the opportunity to visit,” said Todd Mesek, Vice President of Marketing and Communications at the Rock and Roll Hall of Fame and Museum . “We wanted to share the Songs That Shaped Rock and Roll exhibit and tell that story in as many ways as possible. Using the Sideways platform, the iPad and iPhone both offer multimedia features that go beyond what books, songs and documentaries can provide. While this is our first foray into apps, down the road we hope to develop others with different themes.”

“The multi-media capabilities of the iPad and iPhone make them highly suited to an audio experience that is tightly married to great visuals and rich information,” said Eliza Wing, founder and president of Sideways. “As a person with a longtime fascination with and love of rock and roll, this app was a great, fun opportunity to showcase some of the best music of all time. The app brings the latest incarnation of the ‘Songs That Shaped Rock and Roll’ to life and offers unparalleled functionality and interactivity.”

Rock Hall is available in the iTunes App Store for $1.99. A video demo can be found at http://www.sideways.com/apps/rock-hall-songs-app/.

About Sideways, Inc. Sideways, Inc. makes apps for the Apple iOS and Android platforms that exceed clients' expectations. Sideways’ apps transform publications and other projects into intuitive and immersive experiences for the user. A team of developers, designers, artists, and editors, Sideways takes an inventive and affordable approach to each project. The company’s M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps. Sideways will consult on marketing, pricing strategies and other challenges that must be met to release a successful app. Sideways was founded in 2010 by Charles Stack and Eliza Wing. For more information, visit www.sideways.com.

About the Rock and Roll Hall of Fame and MuseumThe Rock and Roll Hall of Fame and Museum, Inc. is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.

The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays, the Museum is open until 9 p.m. Museum admission is $22 for adults, $18 for adult residents of Greater Cleveland, $17 for seniors (65+), $13 for youth (9-12), children under 8 and Museum Members are always free, for information or to join the membership program call 216.515.8425. For general inquiries, please call 216.781.ROCK(7625) or visit www.rockhall.com. The Museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture.