Opinion on marketing, media & more by Kevin Dugan / @prblog since 07.02

12/19/2012

Tips for Brands on Instagram

Instagram changed its terms of service earlier this week, unleashing a vocal and fast-emerging online protest. For brands, the “Instadrama” raises a more important question. As brands and their loyal consumers become invested in free online platforms like Facebook, Twitter and Instagram, what should brands do as these platforms evolve into a business? How brands react to things like a "controversial" terms of service change can have broader implications, including how consumers perceive the brand.

Rules of Disengagement?Much like the “rules of engagement” many social media teams craft when it comes to responding to negative comments online, perhaps brands should consider “rules of platform disengagement.” At a minimum, the following tips should help prevent any rash decisions and, more importantly, it can help ensure a brand’s investment in a platform is not lost.

As a PR expert, I have very high energy towards actively participating in social media. Great article, would love to experiment with Instagram to see what it has to offer. Thanks for sharing.
Jamie@ Franchise Public Relations

Good article. Instagram has quickly become one of the top three social networks. This content that Instagram users tend to be generating and consuming enables innovative brands and e-commerce sites a method to harness the power of photo sharing to improve customer relations and boost the feedback loop.

I've been following along on your IG, LOVE LOVE THIS IDEA!! Thanks so much for inspiring us with a little treat each day this month. So far the prompts have been SUPER and I will start soon. I'm not very techie on my phone or with my IG but will try to share what I create from the prompts.

I agree with this post. Instagram is growing very popular and it is important what companies post on their Instagram sites. It can really help a company out or it could hurt them. Companies need to be more careful.

In addition to my previous comment I believe that social media is very important and all companies should have Twitter, Facebook, and Instagram if they want to become known. It is also important that companies are watching what they put on all of their social media. If it is open to the public and on a site people are going to see it. Social media, especially Instagram is supposed to be useful and some people tend to abuse it. As for evauluating into a business social media is important for that as well. Social media helps companies become more popular and well know. In my opinion every company should have an Instagram.