Friday, 31 March 2017

KATE SPADE SPRING 2017 ~ MOROCCO

No matter how far we go, we're endlessly surpassed by how much we all have in common...

The Kate Spade New York Spring 2017 collection is fun and full of colour! Taking inspiration from Morocco, the collection if full of bold colours, pom poms, tassels, blossoms and airy silhouettes.Creative Director of Kate Spade, Deborah Lloyd explains on the Kate Spade website that the hues used in the collection were "inspired by the colourful spices and pigments in the markets."

It is collections such as these, which demonstrate the merging of cultures through fashion, that truly excite me! (Also, the fact that this collection features a top named after me! See below) The campaign for this collection aims to highlight the similarities between Morocco and New York, or more specifically, Marrakech and midtown Manhatten. The website states, "in some ways, Marrakech and midtown Manhatten don't look so different after all." The brand furthers this message through their video ad which features a camel, decorated in the brand's merchandise, being walked by model Fernanda Ly throughout the streets of New York. At one point, Ly ties the camel's leash to a fire hydrant, as one would a pet, while she stops to buy a coffee and bagel. The message: Moroccan style fits seamlessly into North American culture.

The phrase stated at the beginning of this post, which was quoted from the Kate Spade website ("no matter how far we go, we're endlessly surprised by how much we all have in common"), is a great reminder of how we are all connected, no matter what our background. That is the fun part about culture and language - discovering hidden similarities through apparent differences.

The brand declares on it's website that this year they will be celebrating a global world - "there's just so much to see beyond our desks and homes." I can't wait to see what they have in store next!