Whoa......they can't launch this in Japan and not the rest of the world without getting a huge backlash. But this is pretty interesting..

So is there a chance that owners of the physical UMDs will have a way to play the game on the Vita?

(Yoshida)We just announced that we are working on something like that for the Japanese market. We are still working on the details of the program, so we will inform the details of the plan for the Japanese market. But we haven’t decided if we’re going to do something similar outside Japan.