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Food, family and memories are as intertwined in the South as if woven on the same thread. At any function we attend, from a party to a wedding to a funeral, we are as likely to talk as much about the food that was there, as we are about why we are gathered. ~Mary Foreman

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Saturday, December 4, 2010

Since that first waft of aromatic perfume I have loved Jasmine rice. The flavor, the texture, and the aroma as it cooks are just amazing, and its certainly a nice switch from regular white rice.

Typically an Asian product, and most often from Thailand, I recently learned, however, that we are growing our very own exclusive version of aromatic rice, right here in the Deep South U.S.A.! Anytime that I can purchase an American made product over an imported one, makes me happy.

The folks from Jazzmen brand aromatic rice sent me a bag to give their aromatic rice a test run and the first thing I did was steam some up to go with my after Thanksgiving Gumbo. It certainly had all of the familiar aromatic fragrance I expected and yes, it tasted just perfect.

The next time I taste tested Jazzmen Rice, however, was isolated in a bowl all on its own - simply steaming rice, with only a bit of pure butter and a sprinkle of sea salt on top. Just heaven y'all.

About twelve years ago, the LSU AgCenter started a project to increase rice production in Louisiana, and currently averages approximately 500,000 acres of rice agriculture annually, with more growth expected. For those twelve years, they have been perfecting the process to bring to the market an aromatic rice that could be grown and produced domestically and compete solidly with the Jasmine rice imports.

Jazzmen Rice, LLC, grows and harvests Jazzmen rice using South Louisiana's seed, farming and milling community. It is harvested and flash packaged in the most sanitary and temperature controlled mills of South Louisiana, ensuring that the retail customer receives the freshest and most aromatic product possible, and one that has not spent months traveling to the U.S. from Asia.

A delicious flavorful rice that is now available in many locations around the United States - Winn Dixie and Rouse's here locally both carry it. Look for Jazzmen in your local grocery store and give it a try! I think you'll love it.

Hi Mary, never tried Jasmine rice, I have no idea. I'll have to give this a look see..and taste test. I have seen Jasmine rice, but not this brand up North...you have all the good stuff in the South..the spicy,flavorful,BAM! stuff..

I love jasmine rice, it is the only kind I use in cooking since discovering it about 6 years ago. I certainly will be looking for that variety just to keep my American dollars in the states. I love it so much that I purchase it in the 25 pound size. To me It smells like buttery pop corn when cooking.I live up North, I hope I can find it.

Unfortunately, we do not have a Winn Dixie but I wonder if they sell it online. I am going to check. I found your blog today and so love it. Not many blogs about Southern food out there. Can't wait to read more! Angie

In response to the comment made by Frances regarding the packaging "in this century?"...."Jazzmen" is the name of the rice (cool play on words by the way!)....what is the problem with having one of the most famous Jazz men of all time on the package?!!!

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