Why don’t you bin that corporate blog?

The questions is of course not directed to “you” but to everyone who has yet to embrace the basic concepts of social media interaction. You know what I mean if you have considered following a number of corporate blogs?

When I look around at company blogs it is clear they are written by marketing people who treat them as just another convenient way to push out what they would put in a newsletter or on the website anyway. There is a complete lack of interaction, no one is inviting anyone to a conversation or to discuss something interesting. It is a missed opportunity. Why on earth would I sign up to be marketed to if I don’t learn anything in the process, have fun, or benefit in any other way?

The only company blogs I follow are the ones where there is an interesting person, with name and picture, and an opinion, who speaks up.