Princess Awesome Clothing Line Redefines What It Means To Be “Girly”

Not all girls like pink and hearts and rainbows, including the daughters of Rebecca Melsky and Eva St. Clair. In a bold attempt to break the stereotype of “girly” prints, Rebecca and Eva launched their own clothing line called Princess Awesome. Some of the more popular prints include images of pirates, robots, and the math symbol PI.

The duo’s Kickstarter project quickly blew past their goal, becoming the highest-funded children’s clothing line campaign after only three days. They explain on their Kickstarter page:

“We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.”

Check out more awesome images and the project video after the break.

Princess Awesome owners declare:

“Girls shouldn’t have to decide between dresses and dinosaurs or ruffles and robots. We’re a different kind of girly.”

At these impressionable ages, it’s so important to let girls shape who they want to be by exposing them to the world without gender restrictions. This is more than just a clothing line; this is a message to mothers and daughters to support young girls in whichever direction their passions take them.

“We also believe that if a girl would prefer to skip the “princess” and stick with the “awesome,” she deserves some dress options that feature a range of colors and topics.

We are Princess Awesome because butterflies are awesome and so are airplanes. Because monsters are awesome and so are twirly skirts. Because girls are awesome and girls get to decide what it means to be girly.”