Videos

The Four Cs

Diamond Rarity

Diamond

At Helzberg Diamonds, we pride ourselves on having extremely strict standards for diamond quality - especially when it comes to the cut of our diamonds. We stand behind every diamond that goes into every piece of our jewelry, ensuring that it lives up to the standards we have upheld since 1915.

The basics of diamonds has always come down to the 4Cs - cut, color, clarity and carat weight.

Cut: The cut of a diamond affects how well a diamond returns light back to the viewer's eye. A well cut diamond will appear brilliant and fiery.

Color: A diamond's color is a measure of the stone's whiteness, meaning it is actually measuring the lack of color a diamond has.

Clarity: The clarity of a diamond refers to the presence (or lack) of imperfections. Generally, the more imperfections (or inclusions) a diamond has, the lower the clarity.

Carat Weight: A carat specifically measures a diamond's weight. Because of its rarity, one larger diamond is more valuable than a combination of smaller diamonds.

Rated 5 out of 5 by 1
reviewer.

Rated 5 out of 5 by LauraLynn57 Valentine's Present
This is a wonderful gift to that special someone. My Fiance gave this to me for Valentine's day, it was such a perfect gift. It is definitely simple yet elegant and very charming! :) The chain might need to be longer, but the necklace itself is just beautiful!
February 17, 2010

It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
Visit I am Loved