Consumers will easily capture memories at their devices' best quality by following device manufacturer recommendations and matching the Video Speed Class mark on their device to an SD memory card with the same Video Speed Class mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II memory cards.

The new Video Speed Class maintains the tradition of ensuring guaranteed minimum performance levels as the familiar Speed Class and UHS Speed Class systems do today. Minimum speeds will range from 6MB to 90 MB per second. The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30 capture high-definition and 4K resolution. All speed classes guarantee minimum video recording speeds to ensure smooth video playback, so actual recording performance may be even faster.

"With Video Speed Class, SD device and memory card manufacturers can offer the highest-quality video recording to consumers and professionals that keep pace with the awesome video resolutions not only offered today, but anticipated tomorrow," said Brian Kumagai, president of the SDA. "New products leveraging the capabilities of Video Speed Class will be based on the high storage capacities offered by SDHC and SDXC memory cards."

Video Speed Class, part of the latest SD 5.0 specification, gives SD manufacturers flexibility in using the latest flash memory technology to support a range of current and expected video applications. SDA anticipates and encourages market transition to the newly introduced Video Speed Class as the choice for future applications. The SDA expects video recording device and card manufacturers will offer the first products supporting Video Speed Class soon. Video Speed Class marks will be located on supporting devices and memory cards, product manuals or packages so consumers will know what type of card should match their device, assuring their video is recorded at their devices' highest quality with the best playback.

Visit the SD Association at CP+2016 in Booth G-O6 Thursday, Feb. 25, through Sunday, Feb. 28, to discuss the Video Speed Class for the next SD memory cards and video recording devices. SDA members will also demonstrate applications currently in the market, including UHS-I and UHS-II memory cards and devices, wireless SD memory card data transfers, TransferJet technology and more.

SD Association

The SD Association is a global ecosystem of nearly 1,000 technology companies charged with setting interoperable SD standards. The Association encourages the development of consumer electronic, wireless communication, digital imaging and networking products that utilize market-leading SD technology. The SD standard is the number one choice for consumers and has earned more than 80 percent of the memory card market with its reliable interoperability and its easy-to-use format. Today, smart phones, tablets, Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs, digital cameras and digital video cameras feature SD interoperability. For more information about SDA or to join, please visit the Association's website, https://www.sdcard.org
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