Kim Kardashian has lost 100,000 Instagram followers following a huge backlash over the un-airbrushed pictures that have taken the internet by storm this week.

While some think the pap shots might have been set up to generate even more publicity for the reality queen, others have said the pictures are a clear sign she’s been photoshopping all her images over the years to create an unrealistic picture of herself.

The pictures in question were taken on a recent trip to Mexico and show Kim with cellulite on her world-famous rear.

It's unusual to see Kim looking anything but completely flawless, and the pictures have led fans to accuse her of ‘being fake’ and ‘misleading’ them.

Others accused her of having plastic surgery, writing: "Kim you make me feel sick talking about your flawless body when you run to the plastic surgeon for everything. There is nothing real about you.”

A fourth fumed: “And yet they want young ladies to look up to them. With such language they speak I wouldn’t allow my dog to follow them, I am UNFOLLOWING.”

Alongside a picture of Kim and Kourtney together, another wrote: “The natural one. Kimmy would look that good too if she stayed away from all that plastic surgery. Injections, implants, shots; just say no.”

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Given Kim is one of the most followed celebrities in the world with almost 100million followers, losing 100,000 isn’t even going to make a dent - but it does suggest her social media crown could be slipping.

And plenty of others, however, have rushed to Kim’s defence, praising her curves and saying everyone has cellulite.

One fan tweeted: " Kim Kardashian gets criticism when her bum is airbrushed & also gets criticism when her bum is un-airbrushed, this doesn't make sense."

Reality star Kim Kardashian (Image: FameFlynet)

Another said: "Bugs me how much ppl slate Kim K, just let her enjoy her bloody holiday w her naturally normal bum??"

And a fourth said: " I am so sorry that you have to deal with people body shaming you all the time. You are so strong and so beautiful and anybody.

(Image: WireImage)

Also among those praising the star was Susanna Reid, who said people should "celebrate cellulite” after seeing the photos.

Susanna, 46, said: "I think we should celebrate cellulite, it’s a fact of life for I’d say - 90% of women.”

Kim herself appeared to poke fun at the un-airbrushed images on Twitter in a now deleted tweet.

Replying to a friend’s twerking video, after her pal joked about Kim's camera skills, Kim wrote: “I’ve recently seen perspective is a b**ch. I’ll work on taking good videos with better lighting & angles. F**k you would think I learned.”