Blog - Paris Mondial Coiffure Beauttee Show

The highlight of 2015 for HeadBed was the Paris Mondial Coiffure Beautee Show in September where L'Oreal
buyers discovered our innovative washbasin neck cushion. Our French distributor
Cindarella gave HeadBed a prominent place at its glamorous stand at the Paris
MCB, and it attracted a lot of attention.

Inventor and Naturopath Catherine Randabel was at the Paris Show,
demonstrating the unique benefits and safety features of the HeadBed, which
made quite an impact on the representatives of most progressive company in the
world, L'Oreal. Amongst all the hairdressing products on display at the
Paris Show, HeadBed was chosen to be L'Oreal Dubai promotional item for their
Christmas campaign. We could not be more proud.

In Europe, and also America, the hairdressing industry is becoming
increasingly conscious of the safety of salon clients, and the duty of care of
salon owners towards their guests and staff. HeadBed head and neck cushion
provides precisely this unique support to the weight of the head, thereby
saving the neck from potential injury, as the head reclines backwards over a hard
basin edge.

Hygiene and sterilisation of salon equipment is also topmost on the
agenda of legislators in the USA. This why our highest grade silicon rubber
cushion has passed these stringent hygiene rules, and has been accepted by
American distributors. Salon Interiors of New Jersey and Petruccelli
Beauty of New York have become our clients in 2015.

Petruccelli Beauty invited HeadBed to attend the New York IBS March
Expo, and showcased both the European and US models of the HeadBed cushion.
Delighted attendees tried out both models and confirmed that women in
particular, are prepared to 'suffer in silence' at the washbasin, in order to
achieve the desired end result of a great hairstyle. But with the HeadBed on
the shampoo bowl, they felt completely relaxed and comfortable. Jose Perales
national US 'demonstrator' for BabyBliss tested out the HeadBed cushion at the
basin, with a full shampoo and rinse. He immediately confirmed its efficacy,
placed an order for his salon, and was happy to publicly endorse our
HeadBed on YouTube ! Thanks Jose !

The London Salon International in October 2015 was also a very exciting
event for HeadBed, as SalonEco our UK distributor, is very well known
and respected in the British hairdressing industry circles. Several distributors
from South Africa and Europe confirmed the uniqueness of the HeadBed cushion
and are in discussions with SalonEco for opening up new markets.

The time has come for the Australian hairdressing community to
recognised and support this local invention, aimed at protecting clients at the
washbasin, and providing a much more comfortable and enjoyable
experience.