Most Common Questions

Can I reply to my audience through Buffer?

Buffer manages your publishing and analytics. We do have a separate product, Reply, which allows you to engage with your audience on Twitter & Facebook.

Can I bulk upload my posts to Buffer?

Yes! Buffer intergrates with a tool called Bulk Buffer, which allows you to bulk upload your posts and save even more time.

What payment methods does Buffer accept?

Buffer accepts all major credit cards and pre-paid cards. You can also pay through your iTunes account. Unfortunately we are not able to accept payments via PayPal nor are we able to issue invoices and receive checks as payment. We're really sorry for the limitations there. We'd love to explore more payment methods in the future!

Schedule your posts directly to Instagram

Your Instagram marketing, streamlined

You make Instagram success possible. We make it easy. Buffer is an intuitive platform for scheduling and publishing to Instagram that helps social media marketers and teams work more efficiently and effectively.

Schedule single-image posts directly to Instagram

Schedule single-image posts on desktop or mobile to any of your Instagram business profiles, and Buffer will automatically publish for you at your preferred times.

Plan your video posts in advance

Upload video posts to your Buffer queue, and we’ll send a notification to your phone at your scheduled time. We’ll automatically load your post into Instagram with your pre-written caption, ready to be pasted, and you can customize and publish.

Collaborate with your team

How Instagram direct scheduling works

We’re thrilled to provide an all-in-one Instagram solution that combines automatic posting and notification reminders. Instagram direct scheduling is available to all Buffer customers on all plans. The only requirement is that you have an Instagram business profile. Details on how to convert can be found here. We’re excited for the difference this will make for you!

To get the most out of direct scheduling with Buffer for Instagram, here are some guidelines on how direct scheduling works and how to get setup.

Which posts can be shared directly?

• Single images with (or without) a caption shared to business profiles

Which posts will you need to finish in the Instagram app? (We’ll send you a reminder.)

For any of your scheduled posts that Buffer can’t share directly, we’ll let you know after you create the post, and will send a notification to you via the Buffer app on your mobile device once the scheduled posting time comes around. In these cases, we’ll help you finish the post in the Instagram app, where you can add things like filters and photo tags.

To get fully set up with Instagram direct scheduling and for answers to any questions about the exact flows, we’ve put together a comprehensive resource to guide you through.

Commonly Asked Questions

Q.Is Instagram direct scheduling available for all Buffer users or just for paid plans?

Direct scheduling is available to everyone—all Buffer users, all plans, free and paid!

Q.When will I have direct scheduling turned on for my Buffer account?

We are rolling out this feature to all users throughout the week of March 19 to March 23. You’ll be able to tell if it’s live for your account by reading the banner at the top of the queue on any of your connected Instagram profiles.

Q.What do I need in order to convert my personal Instagram profile to a business profile?

You will need to connect your Instagram profile to an existing Facebook business page. If you’ve yet to create a Facebook page for your business, you can do so here.

When you’re ready, you can make the conversion via the Instagram mobile app by tapping the gear icon on your profile and choosing “Switch to Business Profile” at the next screen.

You do not need a Buffer for Business account in order to connect an Instagram business profile. Instagram business profiles and Instagram personal profiles are free to connect to any of our Buffer plans, free or paid.

Q.What aspect ratio do my photos need to have in order to schedule successfully?

In order for a post to be directly scheduled to Instagram, the image has to have an aspect ratio within the range of 4:5 (portrait) and 1.91:1 (landscape).

Aspect ratio is the ratio of an image’s width to its height. You can calculate the exact ratio for any of your photos by taking the width in pixels and dividing by the height in pixels.

Q.Will any of my direct-scheduled images be cropped or resized?

So long as the image fits within the allowed aspect ratio, it will post full-size and not be cropped.

If the image is outside the allowed aspect ratio, your post will be scheduled as a reminder rather than a direct post. You will receive a push notification via the Buffer mobile app at your chosen posting time, and you’ll be able to finish the publish process through the Instagram app.

For those folks with previously-connected Instagram profiles and a queue of content, the existing content in the queue will not become a direct post unless the image gets modified. To change an existing reminder to a direct post, you will need to delete the image and then re-upload it again.

A note about re-uploading: The image will need to have an aspect ratio within the range of 4:5 (portrait) and 1.91:1 (landscape) to be sent directly. If you do delete and re-upload the photo for a previously scheduled post, the photo needs to be within this aspect ratio range.

Q.What happens if I create a video post or a multiple-image post?

These posts will automatically revert to an Instagram reminder. You can fully plan this content from your Buffer dashboard (adding a caption with hashtags and @-mentions and setting the time you wish to post), and we will send you a push notification via the Buffer mobile app at your chosen posting time.

Q.Will I be able to add photo filters, geotags, or user tags to my image?

No, these features are not available with direct scheduling at this time. We understand these elements may be important to you, and we’re working to come up with solutions. For the time being, you may go onto Instagram and make the changes manually after your image has posted.