Bertrand Van Overschelde

Unsubscribe and bounce rates for email range from 15 percent to 30 percent per year. To make forward progress with your email list size means minimizing the natural leakage and adding new emails. The top two methods to organically grow your email customer base are through a sign-up form on your website and/or by gaining permission during the purchase process. While not all site visitors may be ready to buy, they may be ready to take that step of getting to know you better.