Perhaps the single most important differentiator for Areté is that it was built for the express purpose of helping investors to invest better. We felt that only by starting with the clean slate of a new business model could we overcome many of the pervasive business practices and mindsets that impede investors from receiving the full benefit of investment expertise.

Everything else follows logically from our mission to serve investors. An excellent investment service must provide value along several different dimensions simultaneously, must have a clear plan for managing knowledge, and must deploy technology strategically in order to continuously upgrade output relative to inputs. Areté has focused on each of these areas in ways that set it apart from its competitors.