Flipboard vs the Guardian

gga

My favourite app on my iPad is easily Flipboard. In fact, stop
reading and install it right now, if you haven’t already. There are
Android and iPhone apps as well. I just wish they were charging money
for it, but that’s a topic for another day.

When I’m using it I find I read a lot of articles from
The Guardian and The Economist. In fact, pretty much every
time I pull the app out, I’ll find something interesting to read from
one of those newspapers. As there is no desktop Flipboard app, when
I’m looking for something to read at my laptop, I’ve started going to
The Guardian’s web site. And I’ve noticed something interesting.

I’m very rarely finding more than one article on their home page that
interests me enough to read. This is weird. The content is there and I
like it. But I can’t find it while idly browsing — which is what
I want to do.

That’s interesting. My theory is that it’s something to do with
publishing cycles. The Economist has a weekly cycle, the rest are
daily. But I don’t quite understand how Flipboard is finding the
articles that interest me. Is it the significantly better user
experience? Or do they target the longer-form content?

In the meantime, would Flipboard please release a desktop web app?
Because something that isn’t just doom, gloom and death could be about
to happen in the world of old media publishing.