Guys, it's not just media hype. It's been in the birds and people for some years. Its had some time to build, this is not a new revelation. From WaPo:

"The idea that pandemic flu has just gotten traction is not strictly accurate," said Martin G. Myers, former head of the National Vaccine Program Office and now a professor of pediatrics at the University of Texas Medical Branch in Galveston. He said a draft was presented in 1998 to Donna E. Shalala, HHS secretary in the Clinton administration.An influenza pandemic occurs when a strain of flu virus emerges that has the capacity to be transmitted easily from person to person but is so different from previously circulating strains that just about everyone is susceptible to it. It occurred only three times in the 20th century -- 1918, 1957 and 1968.Over a long enough period of time, a flu pandemic is inevitable. But the intervals can be long enough that an entire generation reaches maturity with no recollection of one."Flu people have a saying: 'The clock is ticking. We just don't know what time it is,'" Myers said.