Illustration for Heinz Product Advertising, circa 1920

Summary

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of foods and condiments. Heinz soon established his brand nationwide through superior, consistent products and distinctive packaging. The keystone label, green "Heinz" pickle, and "57 Varieties" slogan endured as H.J. Heinz Company hallmarks.

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of foods and condiments. Heinz soon established his brand nationwide through superior, consistent products and distinctive packaging. The keystone label, green "Heinz" pickle, and "57 Varieties" slogan endured as H.J. Heinz Company hallmarks.