READY TO PARTY WITH THE PRETTIEST HUES ON THE PLANET- The Color Intensity family keeps growing! Newest in line is the Confetti Collection, which is all about soft party shades.

Joico Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box.

Discover a dazzling spectrum of bold, vibrant color with Joico Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-15 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends!

Bonus benefit: no developer required!

Available in an ever changing virtual rainbow of semi-permanent shades