HTC today announced that it will use Super LCD (SLCD) technology for a variety of HTC phones including the HTC Desire and Google Nexus One later this summer. The SLCD display offers an exceptional natural balanced color, clear contrast, broad viewing angles and improved power efficiency. Because HTC is experiencing high-demand for many of its smartphones, specifically phones with 3.7" displays, the new SLCD display technology should allows HTC to ramp up our production capabilities quickly to meet the high-demand. SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management.

Peter Chou, CEO of HTC Corporation, said in a statement: "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 (AMOLED) displays with some additional benefits including battery performance."

In addition to the improved battery management, SLCDs are also said to offer an enhanced viewing experience with wider viewing angles that are enabled by Sony's new VSPEC III technology.

So far, HTC used AMOLED displays for its range of latest smartphones (including the HTC Desire, HTC Legend and Google Nexus One). However, the company faced a shortage of available AMOLED panels.