Wednesday, October 26, 2016

WE NEVER HESITATE TO STAND BY A CAUSE

Standing by patients through our dedicated programs
is something we are proud of. And now, adding to that list, is the IAMHER2
initiative, our specialised program for HER2 breast cancer patients.

The first of its kind in India, IAMHER2 is a
completely unbiased support service that brings HER2 positive BC patients and
their caregivers in touch with the best treatment options. Going beyond that,
the initiative creates an entire resource ecosystem – facilitating affordable
testing and treatment, along with ancillary services like counselling, nutrition
and psychological support.

IAMHER2 has, along its journey, held the hands of
many women and helped them deal with the condition. On the 13th of
October 2016, (Metastatic Breast Cancer awareness Day), we took another
significant step, by launching ‘Crossroads – a film about courage, faith
and above all, hope.’

Crossroads is the story of Surekha, a HER2 breast
cancer survivor who chose hope over overwhelming circumstances. Follow the link
below to watch Crossroads. Share it, talk about it. Because the more people
know about HER2 BC, the more will women like Surekha get a new lease on life.

We didn’t stop there, though. To ensure Surekha’s
story spread across social media, her experience was also posted on The Logical Indian
on the 10th of October.

There are many such stories waiting to be heard – stories of
trials and tribulations, stories that inspire and instil hope, stories that
touch our hearts. If you, or anyone you know has a story you would like to be
heard, do share it with us.

It is only through connecting the dots that we can
understand the whole picture about breast cancer. That, is one of the ways we
can show our support.