Swift 6: Six common email marketing mistakes

Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting things wrong? Email marketing is really easy to do, and that means it’s really easy to get wrong. In this latest Swift 6, I’ll be taking you through six of the most common email marketing mistakes and how you can avoid them. Even if you think your email marketing is already effective, this video could help you take things to the next level.

Hello and welcome to another 123 Reg Swift 6. This week we’ll be looking at common email marketing mistakes and how to avoid them.1 – Not getting permission

If you’re simply adding everyone who does business with you to your email list regardless of whether they actually want to hear from you, your messages are likely to be viewed as spam. To make things worse, you could even be breaking the law.
Make sure everyone who signs up to your email list actively opts in. If you limit your emails to people who actually want to hear from you, you’re far more likely to make sales from it. On top of that, you won’t have any legal issues to worry about.

2 – Outdated design

60% of the emails you send will be opened on a mobile device. That means if your emails aren’t designed to be read on mobile screens, you’ll end up missing out on clicks and sales.

Top of the range email marketing tools, such as the one offered by 123 Reg, will let you send mobile-friendly emails with ease.