When I first decided to start my own business, that was pretty much the phrase I Googled—replacing ‘when I first decided’ with ‘how’. Even back then, with all my naivety and blind optimism still firmly in place, the very first sentence of the very first search...

I was surprised recently to read about how blogging was making a comeback as one of the most critical parts of a company’s marketing strategy. And when I say surprised, I mean I hadn’t realised blogging had ever stopped being one of the most critical parts of a...

Nothing persuades quite like a real-life example. No matter how slick and eloquent your other marketing materials, more people will be convinced of the quality of your work and the value of your products by seeing them in action, being used to solve real problems in...

I’ll let you in on a dirty little secret: Nobody likes writing their own About page. No one. And that includes copywriters. As writing professionals, we obviously know what we do and how well we do it. We know how to put words together into a pleasing sequence. But as...

Have you ever heard of the World Memory Championships? It’s really a thing I promise. It involves, you’ll be surprised to learn, participants memorising and then reciting as much information as possible—whether it’s numbers, words, random images or playing cards....

Setting up as a freelancer in any discipline is a tough gig. We all know this. If you’re lucky, you can leverage a few clients from your employee days to set you off along the road. But for the rest of us, with little experience and even fewer contacts, staring into...