Engaging Hard-to-Reach Populations: Outreach

Engaging Hard-to-Reach Populations: Outreach

April 18, 2013

Author:

IHIP

HRSA HIV/AIDS Bureau

A tremendous need exists to engage hard-to-reach populations in HIV/AIDS care. That’s because numerous factors prevent people living with HIV/AIDS (PLWHA)—especially disadvantaged and disproportionately affected populations—from engaging in care or remaining in care.

This Webcast introduces providers to several successful strategies for reaching the most vulnerable populations:

Howell Strauss, DMD, AIDS Care Group, discusses traditional street outreach, as well as his involvement with both the SPNS Oral Health Initiative and the SPNS Jail Initiative.

Lisa Hightow-Weidman, MD, MPH, Department of Infectious Diseases University of North Carolina at Chapel Hill, shares best practices in social marketing outreach in the context of her work as a SPNS Young Men who Have Sex with Men of Color Initiative grantee.