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Wednesday, June 24, 2015

Reward Followers to Drive Social Media Efforts

If you are trying to promote your product or
brand, you probably already know that social
media marketing is an effective way to direct visitors to your website.
While this seems simple, it can be difficult to engage your followers in a way
that will keep them interested long enough to actually convince them to
purchase or invest. By rewarding your followers, you can keep them loyal and
maintain a steady flow of website visitors.

Give Away a Product

One way of rewarding followers on social media is by holding a sweepstakes of
sorts. On Twitter, you can tweet a message to your followers that tells them to
retweet and favorite the message for a chance to win a prize. For example, If
you were a video game developer, you could possibly make the prize a free copy
of one of your upcoming titles. If you’re launching new products soon, you can
also use them as prizes and as a sample of what you have in store for your
customers. This method of rewarding your followers can also be utilized on Facebook,
but you would ask them to 'like', 'share', and/or 'comment' instead.

Expanding Your Base

In addition to demonstrating loyalty to your followers and showcasing your
products, rewarding your followers through these giveaways or contests also
expands your presence on social media. The goal of this method is to have your
followers promote or show your products and services off to their own friends
and followers. This will get other people interested in your products and
services as well, and you will gain more followers and potential customers.

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