TRUSTe Unveils Free Mobile Privacy Policy Service Enabling App Developers and Publishers to Quickly Comply With New Privacy Law

TRUSTe Research Reveals Only 1 in 3 Mobile Apps Have Privacy Policies, and Virtually None Are Optimized for Mobile Devices
(February 23, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 02/23/12 -- Fast on the heels of the landmark privacy enforcement announcement yesterday by technology heavyweights Apple, Google, HP, and Microsoft -- and the FTC's staff report earlier this week criticizing mobile app developers over their handling of personal information, particularly information from children -- TRUSTe, the leading privacy management solutions provider, today announced the general availability of its free mobile privacy policy service. The new service gives app developers and publishers a simple, effective, mobile-optimized privacy policy that can be easily created and managed online to build customer trust and ensure compliance with the new law. The free privacy policy service is available now at www.truste.com/free-mobile-privacy-policy.

"We applaud the agreement by some of the leading players in the mobile app ecosystem to band together and help accelerate the adoption of privacy best practices by app developers and are excited to be able to help with our free mobile app privacy policy service," said Chris Babel, CEO of TRUSTe. "We expect the service will greatly benefit the thousands of small developers who do not have the legal and financial resources to do this on their own. For years, TRUSTe has been leading the way in delivering mobile privacy management solutions for enterprise businesses and we can now lend our expertise to all developers in the mobile market."

About TRUSTe's Free Mobile Privacy PolicyTRUSTe's free mobile privacy policy follows TRUSTe's introduction of the industry's first mobile privacy solution last year. Developers access an online service to instantly create their policy. The service leverages technology used in TRUSTe's full-featured mobile privacy solution, giving all application developers access to the following features and capabilities:

Fast and easy set up, allowing application developers to have a privacy policy up and running in just minutes

Intuitive point-and-click user interface

Unique, mobile-optimized policy designed to enhance transparency and readability on mobile devices

To create a privacy policy, developers only need to answer a series of questions about their application's handling of user generated data.

For businesses that require a more robust privacy solution, TRUSTe's mobile certification and monitoring program includes: enterprise-level customization, policy certification, dispute management and use of the TRUSTe Certified Privacy Seal on mobile sites and applications. For more information about TRUSTe's full suite of mobile privacy solutions, click here.

About TRUSTeTRUSTe is the leading privacy management solutions provider and offers a broad suite of solutions that enable companies to safely and efficiently handle the customer data powering their online businesses -- including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.