Digital Crafting Shopping Mall with iContact | iContact

“iContact really has given us peace of mind. I know that the time we spend creating and adding new crafts to our website is worth it because our subscribers hear about the great changes we’re making for them. Plus, with an iContact account manager, I never feel like I’m in this alone.”

—- Rob Jackson, managing director at craftsUprint

What They Do

craftsUprint leads the market in digital hobby crafts. Browse the UK company’s website, and you’ll find thousands of downloadable craft projects and printables, tutorials, videos, and forums to help you with your next crafting project.

The Challenge

craftsUprint is not your typical arts and crafts store. The company does not have a storefront, and it does not sell a product you can hold in your hands. craftsUprint is a dedicated online retailer of arts and crafts downloads, and its success as a company is largely tied to how effectively it uses email marketing to drive traffic to its website. A few years ago, though, with deliverability rates less than 50%, the company’s email marketing solution was falling flat, and sales were declining quickly.

The Solution

craftsUprint abandoned its poorly performing in-house email marketing software in exchange for an iContact account. It noticed the difference immediately; iContact’s industry-leading deliverability rate—certified by third party Pivotal Veracity—meant that emails were once again reaching contacts.

Over the next few years, craftsUprint steadily grew its business and its lists with iContact, eventually moving up to an iContact Plus managed services account. The craftsUprint team partnered with its iContact account manager to improve its email templates, optimize its subject lines, and create a solid email marketing strategy.

As craftsUprint’s messages improved, the company saw increased traffic to its website. In fact, there was so much traffic that it threatened to crash the website. craftsUprint consulted with its iContact account manager, who recommended that the team segment its lists and establish a staggered sending plan while craftsUprint expanded its server capacity. By making these changes, the online crafts retailer was able to secure an even, predictable flow of website traffic and sales.

Today, craftsUprint is one of iContact’s largest enterprise senders.

Success Snapshot

With iContact’s account management services, craftsUprint has enjoyed the following: