When I lived @ SG, my roommate told me that everybody said “SG, the city that never sleep”. But till 2007, she thought that “SG, the city that sometimes sleep”. And today, I saw this article on Mashable and suddenly think of my roommate’s quote.

See this pix above, Google Ads supports terroists ? And this pix below…

Google made a brilliant move. Advertising is gearing more towards extreme targeting, meaning the more you know about someone the more targeted of an ad you can show them. If you’re the number one search engine in the world and you wanted to capture more information on your users, what would you do? Create your own browser.

I think in the next few years we are going to start to see Google develop a targeted ad placement platform like no other. With around 70% market share in the U.S. Google is going to have more data on everyone’s browsing history than you can imagine.

We’re hoping that this section of the TOS will be changed quickly. Such terms might make sense for user uploaded video sites, for example, but language like this always raises concerns. In the context of an entire browser it seems absolutely absurd. Passwords, financial information, you name it – these kinds of things Google can’t be given any right to, can they? Though it’s framed in terms of “promoting Google services,” we don’t think that condition is a clear enough limit on the rights being claimed.

Although I’m sure Google would be thrilled if Chrome grabbed a sizable chunk of market share, winning a “browser war” is not its real goal. Its real goal, embedded in Chrome’s open-source code, is to upgrade the capabilities of all browsers so that they can better support (and eventually disappear behind) the applications. The browser may be the medium, but the applications are the message.