Saving the
careers of advertising and marketing professionals every day. When
the nearly impossible is your last option, advancis.agency
EXPRESS
delivers.

Fast approaching
deadline making you nervous? You can breathe a little easier;
there is still time to produce spectacular work. eBranding services
are available for EXPRESS delivery. 48-hour turnaround? 24 hours?
Same day? No problem. But hurry the clock is ticking...

People, consumers and professionals
alike, form an image of your eBrand based on all the messages
it sends. Hence, a company's entire communications program defines
what a particular brand represents and how it is perceived by
the audience. Through clear and consistent communications, a
brand slowly acquires an identity. This means everything a company
does online or offline plays an important role in building a
strong brand. That includes its logo, advertising style, communications
style, web site design, etc...

The important thing to remember
is that your eBrand will acquire an identity whether you plan
it or not. Hence, the importance of taking control over your
company's ebranding strategy, after all it is your brand. As
you can see brand management is not for Internet companies only.

Positioning
your eBrand
With privacy and security ranking high on the list of concerns
of cybershoppers, companies must clearly indicate, through their
e-brands, their position on these issues. This way, all products
and services offered under the brand name will inherit its reputation.

As new concerns or values emerge
in the emarketplace, e-brand managers must reposition their brand
to meet their audiences expectations, needs or wants. Let's build
an eBrand that facilitates transactions on your site.................................................................

Protecting
your eBrand
Brand managers must avoid falling victim to spammarketing to
prevent damaging their e-brands. Spammarketing or unknowingly
using spam techniques to deliver a message on the Internet is
more wide-spread than believed.

A wrong move could land your
e-brand and site a spot on the dreaded black list -- the equivalent
of a real world boycott of your company's offering...............................................................................................................

Building brand equity
e-branding focuses on building equity in cyberspace using a variety
of Internet-based marketing tools. The good news is that low-CPM
Internet marketing tools will work as well as high-CPM vehicles.
This is particularly important when you consider the fact that
a strong brand is the result of repetition...............................................................................................................

Managing your eBrand for tomorrow's Wireless world
The Internet as we know it is about to change thanks to the advent
of wireless devices. How do you build an e-brand that will survive
change and allow your company to reap the benefits of this new
wave of web surfers? Anticipate and make the right investments
today...............................................................................................................