Google India MD and VP Sales and Operations Rajan Anandan said, “With over 137 million internet users in the country, India is witnessing a significant growth in the online activity. This is for the first time, an industry wide initiative of this scale is being attempted to offer users an incentive to gain from deals that they can find on the web on a single day.”

“The initiative is aimed at encouraging shoppers to adopt online shopping with a focus to reach out to first time online buyers. The participating companies will also offer special deals for the first time buyers on their websites,” he said.