Tag Archives: Great marketing books

Marketing in the digital era can confuse and frustrate the heck out of people – clients, agency managers, 20-something interactive whiz kids.

About two months ago a longtime ad-agency pal asked me, “What in the world has happened to our industry?” I tried to answer. Teressa Iezzi, editor of Creativity, explains it a whole lot better in her book, The Idea Writers. Continue reading →