15 New Destinations from $79 One-Way

To publicize the routes, Southwest is running a four-day sale (ends May 23) for travel from Oct. 13 through Dec. 17 (sorry, Thanksgiving is blacked out). Sale prices are good in either direction of travel.

FLIGHTS between DALLAS and —

Nashville, from $79

Atlanta, from $79

New York, from $99

Baltimore, from $99

Orange Co. CA, from $99

Chicago, from $99

Orlando, from $99

Denver, from $79

Phoenix, from $99

Ft. Lauderdale, from $99

San Diego, from $99

Las Vegas, $99

Tampa, from $99

Los Angeles, $99

Washington D.C., from $99

The Wright Amendment, which expires in October, had limited non-stop flights from Love Field to a few neighboring states to protect the then-new Dallas International Airport (DFW) which presumably is all grown up now and can fend for itself.

Southwest vs. Virgin America

Earlier this month, Southwest was engaged in a heated battle with Virgin America over who would get two Love Field gates recently vacated by American Airlines. As expected (because that’s what the U.S. Justice Department wanted), Virgin got the gates and promptly launched its own $79 one-way sale. Now Southwest raises the stakes on more sale routes. Will Virgin America follow up with more reduced rates? Stay tuned.