Southwest, American, Alaska and United already fly from LAX to SJC, so while VA’s tech creds are impeccable, that alone may not be enough in face of competition.

— Rafat Ali

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Upstart carrier Virgin America will offer daily service to Los Angeles from Mineta San Jose International Airport, starting May 1, with tickets on sale February 5.

The fast-growing domestic carrier, which has earned a reputation for low fares and innovative amenities such as in-flight Wi-Fi service, plans to offer four daily non-stop flights to Los Angeles while hoping “to get a better feel for the San Jose market,” CEO David Cush said in an interview.

Representatives of the city and Silicon Valley’s tech industry, who have campaigned to bring more carriers to the underutilized airport, are hoping the new flights are a first step that will lead to the airline offering service to additional cities from SJC.