Samsung Canada Invites People to Discover the World of Possibilities at CES 2013 -- MISSISSAUGA, ON, Jan. 7, 2013

Samsung Canada Invites People to Discover the World of Possibilities at CES 2013

Depth of innovation demonstrated by the company's UHD TV with a large
screen size, NX300 Camera and 45mm 2D/3D lens, T-9000 LCD refrigerator
and Series 7 Chronos PC

MISSISSAUGA, ON, Jan. 7, 2013 /CNW/ -Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, today unveiled new products and
services that define its vision for the consumer electronics industry,
where technology enables consumers to discover the world of
possibilities.

Presenting at the Consumer Electronics Show (CES) 2013 in Las Vegas,
Samsung revealed its goal of creating new experiences for all, through
its deep understanding of consumers' lives and its relentless pursuit
of discovery.

"From motion and voice control in TVs, to 10-point multi-touch screens
on tablets and smartphones, we have created new, more human ways for
people and devices to interact," said James Politeski, President,
Samsung Canada. "This year, our goal is to help people pursue their
passions even further. We aim to delight them, bringing not just what
they expect, but what they'd never dreamed was possible."

Delivering on this promise, Samsung unveiled a new paradigm in
television, smart appliances, connected cameras and mobile devices.
Sharing innovations from different areas of its business, Samsung has
reinvigorated the consumer electronics market with seamless navigation,
intuitive control and personalized user experiences.

Understanding that consumers want TVs that can stay current with the
latest features, Samsung also announced its 2013 Evolution Kit, an
innovative way of having the latest Smart TV offerings without having
to buy a whole new set.

Creating the Ultimate Viewing Experience

Samsung opened a new world of possibilities in home entertainment this
year, introducing a full line up of larger screen TVs, including its
first 85-inch Ultra High Definition TV (UHD TV) and its flagship Smart
TV, the F8000 LED TV. Building on its already extensive content
offering and Smart TV platform leadership, Samsung also introduced the
most personalized TV viewing experience ever created with Voice
Interaction technologies.

For the first time at CES, Samsung unveiled its new UHD TV with a large
screen size. Blending technology and craftsmanship to create a
'Timeless Gallery Design,' Samsung's UHD TV offers four times the
pixels available on existing 1080p resolution, to deliver greater
detail, unmatched clarity and an immersive, vivid picture quality. It
also provides an audio experience to match its screen excellence;
120-watt array speakers are seamlessly built into the frame of the
television.

Offering a whole new world of viewing experience, using content
available today, the UHD TV features an up-scaling algorithm that is
capable of up-converting HD and Full HD content to UHD resolution.

Samsung also introduced its new flagship F8000 LED TV, the first Samsung television to feature a quad-core processor.
Available in sizes up to 75-inches, the F8000 features an ultra-thin
profile, a quarter-inch thick bezel and a half-moon shaped Arc stand.

Samsung is the first TV brand to offer support for the new high
compression video codec, HEVC, which delivers double the video quality
over the same bandwidth.

Introducing the next Evolution in Televisions

Each of Samsung's newest televisions provides a whole new world of
possibilities in search, navigation and control. Samsung's Voice Interaction technology is a personal guide to discovering new and preferred content
on Samsung Smart TVs.

Samsung's improved Voice Interaction technology will change what people
think is possible from a television; it is now capable of understanding
full sentences and natural language. Viewers can ask the Smart TV for
movie and TV shows or request films that feature specific actors or
actresses.

This advanced user experience has been expanded to smartphones and
tablets, thanks to Samsung's leadership in connectivity. Viewers can
search and schedule content on a tablet, view content remotely or
mirror the Smart TV on a tablet to take the content with them around
the home.

Samsung's new Smart Hub intelligently organizes a viewer's content into clear, intuitive menu
pages. Drawing on Samsung's mobile leadership, the navigation
experience is reminiscent of that found on its smartphones. The five
pages include: On TV; Movies & TV Shows; Photos, Videos & Music;
Social; Apps.

Additionally, Samsung delivered on its 2012 CES promise of bringing the
next evolution of TVs with the introduction of its 2013 Evolution Kit. By simply adding the Evolution Kit to a Samsung Smart TV, users can
have access to the latest Samsung Smart TV offerings. Owners of
compatible TVs will be able to benefit from S-Recommendation with Voice
Interaction, the new Smart Hub, as well as the quad core support of the
2013 range.

Creating Smarter, Connected Homes

Samsung's latest home appliance products deliver unrivalled convenience,
ease of use and organization for consumers. The new Samsung T9000 LCD Refrigerator allows users to adjust the freezer and fridge space based on need,
while the new Samsung Top Loader Washing Machine, WA50F, provides an extremely large capacity in its category.

This year, Samsung has redefined the French door refrigerator category,
making kitchens smarter and more convenient, as well as offering clever
ways to keep organized. With a 32 cu. ft. capacity, the Samsung T9000 LCD Refrigerator offers large storage space for consumers. Providing greater flexibility
and convenience for users, the lower compartment can also be
transformed from refrigerator to freezer and back again as desired.

Samsung's new Top Loader Washing Machine offers a large capacity; at 5.0 cubic feet it's possible to wash more
in a single load than ever before. Featuring an upgraded AquaJet™
cleaning technology, the machine delivers improved washing
performances, thanks to its powerful pump and strong water jets that
provide a more thorough wash and rinse. Its washing efficiency is
matched by its premium design: an ice-blue LED makes the cleaning
options clear and understandable while a simple user-interface makes it
incredibly easy to control.

To give consumers a new dimension of flexibility in the kitchen, Samsung
introduced a new innovative range and oven. With a spacious 5.9 cu. ft.
oven capacity,Samsung's NE597N0PBSR Induction Range with Flex CookZone™ has a large cooking area and is suitable for any
pan configuration. It also features "Boil Alert," which detects
vibration and automatically reduces heat to a preset level to prevent
pots and pans from boiling over. Additionally, Samsung's ME179KFETSR Over-The-Range Speed Oven is everything needed in one powerful appliance: convection oven for
even cooking, as well as a toaster, broiler, microwave and range hood
all in one. It also offers a one-touch Simple Clean Filter - the first
of its kind. Both products have been awarded CES innovation awards.

Capturing Images for Every Moment

Samsung is staying true to its SMART CAMERA vision, delivering the
latest and greatest camera technology and driving change in the digital
imaging landscape. As the newest addition to its NX-range, the NX300 blends exceptional image quality and capture capabilities with
increased speed and shot control.

The NX300 is complemented by the Samsung's NX 45mm F1.8 2D/3D lens, the first one-lens 3D system for a consumer camera, capable of
capturing both still pictures and full 1080p HD video. This new lens
opens up an exciting world of 3D imaging possibilities and makes the
Samsung NX Series the only interchangeable lens camera supporting both
3D still and 3D movie.

Central to the NX300's outstanding imaging performance is its new 20.3
Megapixel APS-C CMOS sensor, capable of capturing high quality images
for every user. A newly designed Hybrid Auto Focus (AF) system delivers fast, accurate phase and contrast detection, while the 1/6000
second shutter speed and 8.6fps continuous shooting mode ensures every
moment is captured perfectly. Also, Samsung's unique DRIMe IV imaging engine provides outstanding developments in speed and quality photography and
enables better color reproduction and greater noise reduction. Support
for full 1080p HD video capture in both 2D and 3D—when combined with
Samsung's new 45mm F1.8 2D/3D lens—is also available through the DRIMe
IV engine capabilities.

For a seamless photography experience, the NX300's 84mm (3.31 inch) AMOLED screen comes complete with a tilt display allowing cherished memories to be captured from any angle, high and low,
while making it effortless to review images. Completing the intuitive
feel for the NX300 camera, the distinct AMOLED screen is hybrid with
touch screen capabilities and 5-way manual key interface.

In addition to the SMART CAMERA capabilities of the NX300, Samsung also
today announced the launch of a new line of connected compact cameras:
the WB250F/WB200F, the WB800F, WB30F, DV150F and ST150F. As new additions to the WB series of long-zoom models, DV series of
Dual View cameras and ST series of Style Feature cameras, the new
devices combine high optical performance and classic style with the
enhanced connectivity of SMART CAMERA.

Combining Design, Performance for Hands-on Computing

Samsung's PC line-up for CES consists of two new devices that combine
powerful performance with design excellence. The powerful new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment
applications.

The new Series 7 Chronos delivers a professional performance in a thinner and lighter form
factor, with a quad-core performance, as well as a new software
solution called RAMaccelerator, which provides up to a 150 percent
increase in speed for browsing and running apps, to act as a true
desktop replacement. Its 15.6-inch Full HD display with 10-point touch
screen meets both work and entertainment demands. Matching power with
style, the Samsung Series 7 Chronos is just 20.9 millimeters thick; and
with a back-lit keyboard and 11-hour battery life it lets users work
on-the-go, longer.

The Samsung Series 7 Ultra embodies superior mobility and performance in an ultra-slim and light,
full aluminum body. Combining an eight hour battery life, a beautiful
13.3-inch Full HD display with a 10-point touch screen, aluminum frame,
a i5 CPU for fast-processing and up to 256GB SSD of storage, this PC
provides the computing power required by even the most demanding users;
and like the Series 7 Chronos, it will run on Windows 8.

Samsung TecTiles™ Take Over Las Vegas

Samsung is also helping people explore a world of possibilities while in
Las Vegas. The company has partnered with Caesars Entertainment to
install more than 4,500 interactive Samsung TecTiles™ (NFC tags)
throughout eight of its world-renowned hotels and casinos in Las Vegas.
These TecTiles™ are designed to provide consumers with a virtual
concierge service, offering shortcuts to gaming stats and playing tips,
restaurant hours and reservations, show times and video clips, and
shopping hours and discounts.

Samsung also announced the results of its joint study with research
leaders IDG regarding the attitudes of IT executives and consumers
toward 'bring-your-own-device (BYOD)' to work policies. The results revealed that an overwhelming majority of
IT executives believe that BYOD programs will become standard in
business within the next two years, and consumers expect the mobile
device to be the primary computing device for work within five years.

Understanding that the success of such BYOD programs depends on whether
hardware and software providers can address the security concerns of IT
executives, Samsung has launched its Samsung For Enterprise (SaFE) program, which is comprised of security standards that will help
companies to find mobile devices that are safe to use. SaFE devices
provide immediate business benefits such as advanced data features and
device-based verification.

SaFE is Samsung's commitment to the B2B market. It's a comprehensive
suite of security standards, apps, on-device encryption, VPNs and
mobile device management solutions. With the development of SaFE,
Samsung is simplifying mobile device administration and removing
concerns about the fragmentation of the Android platform.

Consumers are invited to follow the Samsung Canada adventure at CES via
video, photos and social updates at facebook.com/SamsungCanada or via the Canadian microsite at Samsung.com/ces2013. Canadian design expert Janette Ewen@Janette_Ewen) will host a video series showcasing the best in design and lifestyle
news from behind-the-scenes on the show floor.

About Samsung Electronics Canada
Samsung Electronics Canada enables Canadians to "Pursue their Passions"
by offering a broad range of award-winning digital consumer
electronics, IT, telecommunications and home appliance products for
consumers and businesses. The Canadian arm upholds Samsung's global
mission to provide users premium experiences that are unparalleled due
to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the electronics industry both in
terms of business leadership and brand strength. In 2012, Samsung was
ranked #9 in the Interbrand "100 Best Global Brands" breaking the top
ten for the first time, and was named as one of Fast Company's "50 Most
Innovative Companies of 2011".

Image with caption: "Samsung introduced its new flagship F8000 LED TV, the first Samsung television to feature a quad-core processor at CES 2013. Available in sizes up to 75-inches, the F8000 features an ultra-thin profile, a quarter-inch thick bezel and a half-moon shaped Arc stand. (CNW Group/Samsung Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20130107_C4387_PHOTO_EN_22319.jpg