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Zara is first top royal in ad drive

ONE may not be amused. Zara Phillips, the Queen’s granddaughter, has become the highest ranking member of the royal family to enter the bourgeois world of advertising.

Phillips, clad in a mud-splattered Roberto Cavalli dress with plunging neckline, has agreed to cross the advertising threshold for the lucre of Land Rover.

The 25-year-old daughter of Princess Anne, who is one of the favourites to win tonight’s BBC Sports Personality of the Year award, allowed Sir Paul McCartney’s daughter Mary to take the photographs three weeks ago at Winston Churchill’s former home, the Templeton Estate in Roehampton, Surrey.

The advertising campaign, which appears in today’s Sunday Times, is to help promote Land Rover’s 4x4 vehicles, hence the muddy dress. The company has been a keen supporter of three-day eventing, a sport in which Phillips became world champion in August this year.