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4th and Loud follows the inaugural season of the LA KISS Arena Football League team. The 10-episode series will follow team owners Paul Stanley and Gene Simmons, of KISS fame, along with additional owners, long-time KISS manager, Doc McGhee, managing partner/owner, Brett Bouchy, and president/owner, Schuyler Hoversten, as they and the dedicated players and coaches work to turn LAâ€™s first professional football team in years into a winning franchise.