There's some great news for watch aficionados who haven't already found a friend in Europe to buy and ship them Swatch's new Sistem51 timepiece. The watch features a genuine Swiss mechanical movement that's assembled through an automated process that means it can be mass produced on the cheap, but not cheaply made.

The case is hermetically sealed and through the use of some clever engineering it will never need maintenance. It even boasts a 90-hour power reserve, but surprisingly, a price tag that doesn't soar into the thousands of dollars. In the states you'll be able to pick one up for just $150.

New Yorkers will be the first to be able to get their hands on the Sistem51 starting at 9:51am on July 1 at Swatch's flagship store in Times Square. And a week later on July 8, watch fans in San Francisco will be able to get one from the Swatch store at the corner of Grant and Greary. For anyone not interested in strapping a hefty smartwatch to their wrist, this is a stylish alternative that still boasts some innovative technologies. [Swatch]