igniting collective action

Lucia Becerra

Role

I ensure we have the financial, operations and HR processes in place that we need to support a growing and vibrant agency.

Inspiration

I just love solving problems and getting things done.

making plans for a family trip to Hawaii.

i'm happy about…

Lucia BecerraController

Mary Beth Belka

Strategy Director

Role

I see my role as being a hub of the Bonfire wheel, the focal point for all of our strategic, creative and operational spokes. I’m responsible for understanding the needs of our clients and bringing the right resources to bear to solve their problems. I love being a part of every step of an engagement, from driving initial strategy to ensuring flawless execution of the final products.

Inspiration

I’m inspired by the smart and talented Bonfire team that surrounds me. We each have different skills and perspectives that make us bigger than the sum of our parts. I have total faith that together we can tackle anything.

an inspirational talk I just saw about finding my purpose. Now I just have to figure it out.

i'm happy about…

Mary Beth BelkaStrategy Director

Larissa Conte

Strategy Director

Role

I partner with clients to ensure that our strategies and programs drive internal clarity and behavioral alignment.

Inspiration

I want to create conditions in which people can activate individual and collective potential. I love fueling greatness through heart, intellect, and commitment to positive change.

Joining this amazing, fun team!

i'm happy about…

Larissa ConteStrategy Director

Vanessa Corey

Assistant to the CEO

Role

In addition to making sure Gordon and the rest of the executive team are where they need to be, I monitor the pulse of the office and try to create an environment in which everyone around me is able to do their best work.

Inspiration

Bonfire is the most ego-free environment I’ve ever worked in, a place where I can bring my whole self to work. To watch how my fellow colleagues lean on, trust and believe in each other is a true gift.

slowing down enough to savor the simple things.

i'm happy about…

Vanessa CoreyAssistant to the CEO

Thom Finn

Senior Graphic Designer

Role

I’m responsible for bringing communications strategies to life and telling stories through informative and memorable print, branding and interactive design.

Inspiration

I’m kind of a perfectionist, and I love solving a creative challenge. From finding the perfect visual metaphor to unlocking a design system for a 100-page book, I can’t rest until I’ve found a clean and elegant answer.

being back where I belong.

i'm happy about…

Thom FinnSenior Graphic Designer

Jessica Gutierrez

Administrative Assistant

Role

I ensure my colleagues have the resources they need to do great work. In addition to my office management role, I provide administrative assistance to our San Francisco-based senior partners.

Inspiration

I find inspiration the moment I walk into the office. It’s truly a home away from home.

the daily warm hugs at work. With them, who can ever have a bad day?

i'm happy about…

Jessica GutierrezAdministrative Assistant

Billy Hackenson

Project Coordinator

Role

I ensure our strategy and design teams deliver exceptional work to our clients so that we can co-create impactful experiences, content, and value.

Inspiration

Encouraging everyone around me to challenge each other in work and in life. I love it when we embrace both our passions and vulnerabilities to make our communities stronger and whole.

a Saturday hike and a Sunday brunch with strong coffee, friends, and the New York Times.

i'm happy about…

Billy HackensonProject Coordinator

Joey Hayes

Director of Creative Services

Role

As head of Creative Services my first job is to challenge our team to think in strategic and novel ways about every client assignment.

Inspiration

On a daily basis I get to collaborate with intelligent, creative, fun individuals who can’t believe they get paid to do what they love.

how the spinner is taking over the world.

i'm happy about…

Joey HayesDirector of Creative Services

Paul Ichilcik

Strategy Director

Role

I clarify where an organization wants to go and uncovering what excites people about the journey. Then I bring this common purpose to life by crafting content and experiences that inspire action, humanizing work so that people and organizations can reach their potential.

Inspiration

Un-peeling the layers of corporate convention to find the people and stories beneath, that give meaning to what is being done. I love linking the analytical and the creative, to connect with people in a purposeful, enduring way.

bringing my inner child to work each day, even if he keeps provoking me!

i'm happy about…

Paul IchilcikStrategy Director

Katie Jackson

Project Manager

Role

I partner with my colleagues and clients to build programs that drive meaningful change. It’s my role to see the bigger picture and connect the dots that others might miss.

Inspiration

I have always been drawn to the idea of possibility. I love to explore the potential of an idea, an individual, a team, or an organization. I am a dreamer who invites others to dream with me.

sunshine and the smell of blooming wildflowers on a morning hike.

i'm happy about…

Katie JacksonProject Manager

Our Team

Our team understands the new world of work because they live it every day.

Meet our world-class strategic and creative talent.

We can only help clients create great places to work if we lead by example.

Layla Kajer

Strategy Director

Role

It’s my responsibility to gain a deep understanding of a client’s business goals and to fully unleash the collective wisdom of Bonfire.

Inspiration

The energy of the team — working with a group of intellectually curious, overtly enthusiastic, and endlessly supportive people — makes each day interesting and exciting.

vast runways of possibility.

i'm happy about…

Layla KajerStrategy Director

Brian Kenney

Graphic Designer

Role

I provide versatile support across our Creative Services team for client projects including branding work, workshops, events and creative campaigns.

Inspiration

Being around so many creative thinkers challenges me to look beyond the simple answer and inspires me to give my best.

all that changes that come with a new season.

i'm happy about…

Brian KenneyGraphic Designer

Kelly Kramer

Project Manager

Role

I design and maintain the systems, processes and teamwork we need to sustain a vibrant and growing client base.

Inspiration

I get a kick out of talking to people who might be meeting Bonfire for the first time about the amazing work we’ve done in the past for some of the world’s best-known companies.

feeling inspired and informed after participating in a client's global conference.

i'm happy about…

Kelly KramerProject Manager

Jeff Mackewicz

Director of Digital

Role

I help the team craft audience-centric online and mobile experiences that are compelling, easy-to-use and cost-effective.

Inspiration

I love layering my technology perspective over insightful strategies and great creativity.

about the rain. My garden is green again!

i'm happy about…

Jeff MackewiczDirector of Digital

Meghna Majmudar

Strategy Director

Role

In my work, I help clients navigate and create enduring organizational change by tapping into the wisdom of its leaders and its people. I make sure that the best of Bonfire is brought to bear in this work—from insightful strategy to beautiful design.

Inspiration

I’m inspired by the client journey—from exploring early ideas to creating something real in the world that influences hearts and minds.

my house and having time for creative pursuits like gardening and writing.

i'm happy about…

Meghna MajmudarStrategy Director

Bria Martin

Strategy Director

Role

I partner with clients to develop strategies, internal brands and designs that will help them engage their employees. Together we uncover the insights that we can use to foster fundamental mindset shifts and behavior change.

Inspiration

I love helping people find fulfillment and purpose at work. It extends beyond their day-to-day jobs and office walls and has a positive impact on their families, friends, communities, as well as their personal health and well-being.

my first month as a married woman!

i'm happy about…

Bria MartinStrategy Director

Jeremy Morgan

Lead Director of Strategy & Content

Role

It’s my job to make sure that every piece of content that leaves our shop serves its strategic purpose, reflects the client’s voice, and resonates with its intended audience.

Inspiration

It’s fascinating to follow the journey of an idea through the agency — seeing a concept emerge from a client team’s collective intelligence, solidify and evolve as we run it through our creative process, then come to life on the screen or page.

the work we're doing to bring internal clarity and authenticity to some beautiful external brands.

i'm happy about…

Jeremy MorganLead Director of Strategy & Content

Karman Ng

Director, Creative Strategist

Role

It’s my role to be the agency’s creative engine, from ideation through execution, translating our strategies into the most effective, elegant and beautiful creative work product possible.

Inspiration

I love that every day I get to use my creativity to push the envelope and explore new techniques, technologies and talent to see how we can produce communications that make a difference.

playing volleyball again.

i'm happy about…

Karman NgDirector, Creative Strategist

Leanne Olwin

Project Coordinator

Role

My goal is to facilitate the smooth running of accounts: to be first to see potential roadblocks, to get the right people in team conversations, and to free people to focus on what they do best.

Inspiration

Originality. Bonfire isn’t tied to convention or the old way of doing things. I love it.

the unseasonably warm weather!

i'm happy about…

Leanne OlwinProject Coordinator

Brian Randle

Graphic Designer

Role

I provide graphic design support on a wide range of projects, exploring creative design solutions while always keeping an eye on our clients’ objectives.

Inspiration

I draw my inspiration from being surrounded by creative people, in a creative environment. San Francisco is a Mecca of art, expression, and exploration. I just love soaking it all in.

making plans to go to the Caribbean later this year.

i'm happy about…

Brian RandleGraphic Designer

Gordon Rudow

Chief Executive Officer

Role

I create experiences and craft narratives that help our clients generate new insights and fulfill their potential. As CEO, my role is to set a vision for this company, hire amazing people and foster an environment in which they bring their best.

Inspiration

I’m inspired by the opportunity to deepen empathy between people while helping organizations succeed.