2Bits: Why Mid-Week Contact with Your Customers is Important!

Your customers are shopping for food more often than you may realize. Be accessible and responsive.Connecting with your customers multiple times every week is a must!

Your customers are shopping for food more often than you may realize.

Last week, we introduced our newsletter to you. We talked about the rebranding and revamping grocery stores are aggressively going through to keep current customers and find new ones. They want and need yourcustomers to shop and spend more at their neighborhood grocery store. And, they know how to win customer loyalty. Today’s shoppers want value, for a value.

2Bits from 2BuyAg

Connect with your customers multiple times every week: Your customers now shop at 5 or more types of food retailers every month—convenience or c-stores, discount supermarkets, farmers markets, specialty and natural-food stores, supermarkets, and warehouse clubs. They shop at several different types of stores in each category. So, if you want to continue earning their food dollars, you should connect with them multiple times every week.

Connecting to customers and keeping them loyal means more than just a post on Facebook, Twitter, and Instagram. Use an online process every week to show and tell them what you have available, the price and the pick-up or delivery arrangements.