Vin Vélo Restaurant Branding

Vin Vélo is a French wine and cheese bar serving high quality wines and cheeses to those looking to experience something new on a night out with friends. This restaurant also explores both of its owner’s love for the iconic Tour de France, and many mechanical and industrial elements are incorporated into the dining experience from the moment dinners walk in Vin Vélo’s doors. The logo and patterns used pay homage to the great wine regions of France that the Tour passes through. The unique color palette ties into Vin Vélo’s theme with dark mulberry wine hues, and a yellow reminiscent of the jersey worn by the overall leader of the Tour de France.