REVIEW: Kellogg’s Original Simply Eggo Waffles

Since Kellogg’s new Simply Original Eggo Waffles boast they have no preservatives, artificial flavors, or artificial colors, I shall brag about how this review has no semicolons, onomatopoeias, or eponymous puns involving Jeremy Lin.

Now here’s the part where I bore all of you with ingredients and chemical compounds. Well, maybe not those of you who are into chemical compounds, like chemists and meth makers.

For those of you who skimmed over or bypassed the previous two paragraphs, and I wouldn’t blame you because they’re like visual Ambien, the Simple Eggo Waffles lack calcium carbonate, which is a food preservative, and the food dyes, yellow #5 and yellow #6.

If you’re a regular reader of this semipopular product review blog, you might be thinking the photo above is from our review of Kelloggâ€™s Eggo Low Fat Homestyle Waffles. And you would be absosmurfly correct. To be honest, I reused the picture because toasted Simple Eggo Waffles look exactly like the waffles in the photo above. Also, I reused it out of pure laziness.

As for Simply Eggo’s flavor, it’s missing what makes Eggo Waffles taste like Eggo Waffles, which I’m guessing is the artificial flavor it brags it doesn’t have. Because of it, Simply Eggo Waffles were a little blander than regular Eggo Waffles, which was kind of surprising since I thought the buttermilk added would help with the flavor. But, topping it with butter and drowning it in syrup helped cover up the flavor difference.

In terms of flavor, Kellogg’s Simply Eggo Waffles are simply unimpressive. However, if you’re one of those people who really care about things like preservatives, food dyes, and artificial flavors, Kellogg’s Simply Eggo Waffles are simply uncomplicated.

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6 thoughts to “REVIEW: Kellogg’s Original Simply Eggo Waffles”

This is probably a very curmudgeonly thing to say, but if people care so much about chemicals in their food, it’s probably best to make their own waffles rather than buy frozen ones wrapped in plastic (which is leeching chemicals into the food) and cardboard.

I was expecting the ingredients to be pretty much identical, but with a higher price for the fancy packaging that says they don’t have added color, etc. And in this country, it really wouldn’t have surprised me if they were in fact identical. Sort of reminds me of the new wave of “natural” peanut butter where they replaced the hydrogenated veggie oil in “regular” peanut butter with high in saturated fat palm and/or coconut oil, and are allowed to call it “natural” because it doesn’t have the chemically altered oil. Palm and coconut oils are the only plant based oils that have saturated fat, so their effect on people’s cholesterol and/or arteries is pretty much as bad for you as is the hydrogenated vegetable oil, but people are still willing to pay more for it than regular peanut butter because it’s “natural”. Seems like they’d want to just buy actual Natural peanut butter that only has peanuts and salt…But who can understand what people are willing to pay extra for? Certainly not me…

itried kelloggs simply waffles the first box was fine the second box was filled with ice crystals and when they were toasted they burned and had a bad taste i was disappointed with them as eggo products were a staple at our breakfast table