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Infantino started in comics in 1941 illustrating for Timely Comics and later worked for DC Comics on such titles as Green Lantern and The Flash. Infantino's most notable work came in the 1950s, when DC was reviving many of their superhero comic titles. He illustrated the new version of the Flash in a series called Showcase, an issue which is now cited as the beginning of the Silver Age of Comics. Infantino was named publisher of DC Comics in the 1970s during a period when the company, and the industry as a whole, was struggling to survive; he soon returned to freelance work.