7 Oct 2011

First week as a Lecturer at Coventry University

This is my first full time job in the UK and I finally got it after 5 unsuccessful interviews.I am really happy as Coventry University is ranked higher than some of the other Universities which rejected me and it also means that I do not have to re-locate to another city.

My office is located at the historic William Morris building which dates from 1916 and is named after the founder of the Morris car company. They used to build the engines here.

The staff are really friendly and helpful and I have settled in quite well. Today I also finally got my staff card and university email id. Going through the numerous security locked doors every time I wanted to go to toilet or grab a bite, has been really frustrating and I had a strange feeling of freedom being able to roam around the corridors of the William Morris building without having to ask someone for help to get through he doors.

Here is the presentation titled "Marketing plans are worthless but strategy is everything" which I made to staff of the department as part of the interview process.

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About Dilip

Dilip is Associate Professor of Marketing with the Nottingham University Business School in The University of Nottingham Malaysia Campus. His research interests include digital consumption, social networking, strategic marketing and intercultural marketing.

An avid blogger, Dilip has also advised various organisations on their search engine optimisation and social media marketing campaigns. His research work has been published within a range of publications – both in print and online.