'Requiem for a Dream' director Darren Aronofsky makes drugs even more petrifying with new PSAs -- VIDEO

The anti-drug PSA has been an institution on television for decades now, but rarely have the well-meaning ads ever seemed to make an impact on TV-watching youth. Can you even recall one since Rachael Leigh Cook’s “this is your brain on drugs” spot? (And we mostly just remember that ad because Cook rose to stardom with She’s All That the next year.)

Well, embedded below is just one new anti-drug ad that you will remember. Why? Because it’s one of the most horrifying ads ever created. Not completely unexpected when you consider the source: The commercial – as well as several others from anti-meth group The Meth Project – is directed by Black Swan helmer Darren Aronofsky, also renowned for Requiem for a Dream. I’ve always felt Requiem should be required viewing for all high schoolers – I saw it in college and it petrified me so much, I was hesitant to even think about drugs, let alone take them. But good on Aronofsky for offering a more PG-13 option. See other ads from Aronofsky, advertising agency Organic, and The Meth Project here. Warning: The one embedded after the jump is graphic. [Gawker]