Social Media vs SEO – Do They Mix?

After working with both social media & SEO for 8 years, we saw the decline of social media platforms having "link juice" for search engine optimisation. At first Pinterest links were follow links, so for a time Pinterest enabled SEO people to get an Offsite SEO free kick. But then they changed to "no follow" links. Google offered the carrot of Google+ being imperative to SEO outcomes but they've slowly eroded that too, with Google Places being something it's better to rank above than within. At least if you have a massive following on Twitter or Facebook, you can refer followers+fans to your site & high traffic influences Google - so social media training & management is still worth it.