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Each respondent was shown one of the four ads and then asked a series of questions to measure their response to the advertisement. Fifty-nine percent said they had a more positive opinion of the brand after seeing the ad.

And 45 percent of those surveyed said they would be likely to purchase the brand more frequently after seeing the commercial.

Here are other notable findings:

90 percent of the women found the ads inspiring, while 68 percent of men found them inspiring.

40 percent of respondents said they were likely to join the social movement online.

The survey indicated that people believed the motivations behind the advertisements are mostly altruistic.

Men were slightly more likely than women to believe companies created the ads to sell their product or improve their brand image.

75 percent of women who responded said they wanted to make a change in their behavior.

The company that conducted the poll, twtw companies, is a market-research agency with expertise in women’s research and multicultural research.