If you’re heading to IMATS London this weekend (it starts tomorrow!), then one stand you must stop by at is Makeup Atelier Paris. The pro brand is a regular fixture at the annual pro beauty show (as well as popping at UMAe), loved by the film, theatre, TV and fashion industry and accessible to all – yes, you and I included. I have a special fondness for Makeup Atelier Paris’s products, many which I can’t see replicated elsewhere. This is what gives industry brands that edge over their mainstream counterparts and I wish for more people to overcome the fear and

Dear Urban Decay, I’m writing to confirm setting up a direct debit so you may take my money in exchange for your newest, shiniest snd sexiest palette to date. Yours lovingly, Sheenie Shaikh So the rumours are unashamedly true. We are getting a new Naked palette with a Smoky twist. After the Naked trilogy, I questioned how Urban Decay would venture forth but like pulling a rabbit out of a hat, Urban Decay has surpassed expectations and triumphed with the Naked Smoky palette. It’s not a titillating name but the contents are. Honestly it is sizzling and I am counting down

Who am I?

I'm Sheenie and I live in London with my cat Sonu. I give awesome hugs that could squeeze the life out of you and a firm handshake - sometimes both if you're lucky.
I'm also a writer for halalgems.com, a free digital magazine and online culinary guide for foodies.