Our Story

... a venture founded by Transformers aficionados. …a haven for all things Transformers. …your entry point into the world of Transformers.

That's Just Prime.

We offer convenience.

With the proliferation of online shopping, any product can be found in a matter of clicks- provided you spend hours clicking through the options.

We believe that a hobby should be relaxing and pleasant. It should invigorate the mind.

That is why we seek to be a Resource Centre for all things transformers. We trawl the web for new releases and launches, so that you have easy access to it.

We bring the products to you.

Knowing about the new and upcoming releases is but the beginning. We complete the entire process by offering the products to you. After all, there is no point in being up to date with the latest Transformers news, but not owning any.

We strive to offer the best deals possible.

When you order with us, you can do so knowing that you are getting the best possible deal for your products.

We work with various sources to keep our prices as low as possible, so we can pass the savings to you.