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What London Girls Are Really Wearing Right Now

London street style isn't a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, from i-D magazine's era-defining straight-ups in the 1980s through to documentary snaps of Carnaby Street's '60s mods and rockers. You'll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won't pass up any chance to see a bustle in action.

Today you may be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there are still style factions present (and many that we draw great inspiration from). London's a place where you can wear your wackiest outfit to breakfast and no one will bat an eyelid. However, it's also a place where you can be ultra chic and businesslike one day and trend-led the next. Your style can be whatever it wants to be at any given time. And it's true—Brits really do give good outfit inspiration 24/7.

That's why we're bringing a new instalment each month of true London street style to Who What Wear UK. In 2018, we're all about embracing wintry trends and finding the perfect coat, which is probably going to be faux fur (according to the girls in this capital). Oh, and if you ever thought that Londoners love to be different, you're right.

Keep reading to see 11 great outfit ideas from the sidewalks of The Old Smoke.

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What London Girls Are Really Wearing Right Now

Tasmine Williams

Style Notes: Student and blogger Tasmine knows the one way to beat depressing weather: colour! Her striped faux-fur Jakke coat is fun as she is, but throw in a red roll-neck, military hat, studded Topshop boots and a Gucci Soho bag, and you'll really impress us.

Kurumi Mizukoshi

Style Notes: Why wear a black coat when you can wear purple? Kurumi steps into winter with a cheery piece of outerwear to keep all of her monochromatic staples (like her Balenciaga bag and Stella McCartney wedges) fired up.

Doina Ciobanu

Style Notes: You know when women wear men's piece and make it look so effortless? Well, that's exactly what this influencer has done: Her shirt and trousers are genuinely menswear. Her boots are Topshop (they're £40 and still available) and the bag is from a new brand called Salar.

Georgia India

Style Notes: Georgia may be a social media consultant, but we'd quite like her to consult on our wardrobes. How great is this black boot (Topshop) + checked jacket (Zara) + denim shorts (Levi's) combo?

Claudia Saadeh

Style Notes: Claudia works in fashion marketing at Net-a-Porter, so her killer look makes a great deal of sense. Her monochrome pieces (Ellery blouse, Frame jeans and J.W.Anderson bag) look even more effective when set against hot-pink and red Maureen Mules (£435) from Malone Souliers. Jealous.

Gina Im

Style Notes: Accessories are the magic items that bring museum event co-ordinator Gina's outfit to life. We can't decide what we love more: her cat-eye shades, Comme des Garçons Play Sneakers (£241) or her vintage earrings.

Barbara Ayozie

Emilie Arnoux

Style Notes: It's those red Zara boots again. We can't blame this savvy 27-year-old fashion designer for snapping them up, but we're particularly impressed by the way she's colour co-ordinated them with her M&S top and Kenzo bag—sandwiching the look with white jeans and a dusty-blue vintage jacket.

Sophia Zhong

Style Notes: Sophia is a 24-year-old student with a truly creative outlook on fashion. Very few of us would think to pair royal-blue socks with tan shoes or a smartly tailored jacket shrugged off to reveal a little shoulder. Also, that Ann Demeulemeester neck scarf is just darling.

Anna Stokland

Vera Lovici

Style Notes: The way Vera has added oodles of personality to her Prada blazer and tailored trousers is something to behold. From her Moschino belt (an unexpected way to cinch a double-breasted jacket) to her khaki-green fedora, this look is effortlessly cool.

Anna Stokland

Robin Te

Style Notes: Robin, a store manager, knows where this of-the-moment outfit's key focal point is at the back. This Mango Buckled Jumpsuit (£50) and backless shirt from Topshop are an inspirational and easy-to-replicate combination. We approve.

Anna Stokland

Pattawee Nambutr

Style Notes: Pattawee, a student, exemplifies the London fashion spirit: a bit of designer action (hello, Gucci bag), a dash of vintage (her trousers are secondhand) and a little sprinkling of a hot, new label (the tee is by Gosha Rubchinskiy).

Anna Stokland

Miha Dulgheru

Style Notes: Now here's a clever new layering trick. See how Miha's placed an embroidered tee over a plain white shirt? It proves you can get some extra mileage out of your summer goods even now. Also, props for a successful one-shoulder shrug of her Alexander McQueen jacket.

Anna Stokland

Samantha Ria

Style Notes: This fashion director has clearly been looking at the same pictures I've been ogling of 1980s singer Sade. Samantha's accessories are full of wit, so staples like a black velvet blazer and a roll-neck act as the perfect base layer.

Anna Stokland

Desislava Todorovs

Style Notes: Desislava, a journalist, knows a good trend when she sees one. We're into her double-dose of vinyl. Her trousers (and jacket) are from Acne Studios while the bag is a recognisable number from Christopher Kane. The muted colour palette makes this adventurous fabric combination look easy.

Anna Stokland

Inês Bizarro

Style Notes: Not only has Inês proved it's a great idea to mix 'n' match your frayed denim (Marques'Almeida top and Uniqlo jeans), but she's also proved that it's a good idea to invest in this season's pouch bag trend. The mini grab style adds a certain cuteness to any grunge look.

Anna Stokland

Annabelle Sharpe

Style Notes: Sometimes the most random pieces can work beautifully together, as proven by Annabelle, a PR assistant for River Island. How does she ensure the River Island jacket, ASOS jeans, Topshop shoes and 3.1 Phillip Lim bag all work together? It's down to little highlights of colour tying every piece into a unified concept.

Anna Stokland

Clodie Worboys

Style Notes: Creative director by trade, seriously creative closet by nature! Clodie has taken the skirt-over-trousers formula to its furthest degree with her neon tube skirt and ruffled pants. This wild getup is predominantly vintage and high street, showing once again that you don't have to spend a fortune to stand out.

Anna Stokland

Fenn O'Meally

Style Notes: It's Fenn's concise all-American stars-and-stripes vibe that we dig here. Her Sandro jacket is such a head-turner that really makes the look shine.

Anna Stokland

Andrea Nikic

Style Notes: Andrea has given us food for thought. With the student's longline flea market–bought biker jacket and statement frames from Andy Wolf, we've got yet another way to wear that pleated midi skirt.

Anna Stokland

Audrey Rose Smith

Style Notes: If you're ever searching for a transitional summer-to-autumn outfit idea, look to communications director Audrey. With her chunky Maiyet sweater set against a leg-baring thigh-slit Céline skirt and knee-high boots from Acne Studios, this ensemble has it going on. Plus, a cognac bag (also from Céline) does a nice job of pepping up the neutrals.

Anna Stokland

Angela Brandys

Style Notes: Artist Angela has tapped into one of the year's coolest microtrends: fishnets. Her Marques'Almeida dress really pops when paired with sneakers.

Suzanne Middlemass

Ida Lindhjem Svensen

Style Notes: Ida may be studying maths, but she certainly knows a high-low fashion formula when she sees one. Pairing luxe pieces—like a Céline bag and Rodebjer coat—with high-street basics (like her Zara ankle boots) is a clever way to look chic while mixing price points.

Anna Stokland

Camille Baron

Style Notes: It's no wonder that as a personal shopper, Camille has a pretty impressive edit in her own wardrobe. Her modern take on bohemia is inspiring. A Saint Laurent fringed suede cape and denim Current/Elliott culottes are so '70s, but the simple black top, Hermès belt, red Louis Vuitton bag and plain ballet pumps bring the look back to 2018.

Suzanne Middlemass

Elis Finlayson

Style Notes: The acidic hues of Elis's Peter Jensen sweater and American Retro jacket don't look over the top when paired with white sneaks and true-blue jeans. A very clever way to brighten up a dull day indeed.

Suzanne Middlemass

Style Notes: Now that's how to make layering look chic. Interior designer Christina Nicholson piles on lightweight, tonal separates to create her look. Shout out to Uniqlo for that excellent puffer.

Anna Stokland

Eva Lanskaya

Style Notes: Eva's an author, but her fashion choices tell just as much of a story. From her majestic fur-trimmed military-style jacket to her quirky glasses (both Gucci) and satin Prada evening dress she wore in the daytime, this subtle tonal combination walks the English eccentric line with great ease.

Suzanne Middlemass

Charlotte Whitehead

Style Notes: Channeling Wes Anderson's movies is never a bad move, and senior sales manager Charlotte's yellow Stutterheim anorak certainly does that. We like how she's given it a modern twist with light-wash jeans and Perspex-heeled boots.

Suzanne Middlemass

Christina Anagnostopoulos

Style Notes: Social media producer Christina shows just how elevated a plain grey coat from Zara can be with the swoosh of a giant scarf, some clompy ankle boots and an It bag from Valentino.

Edith Brown

Style Notes: Sometimes it's the simplest tweak that can give a plain outfit power. Take the way Edith, a curator, has twisted her plaid scarf around her neck for example.

Anna Stokland

Gemma Rossi

Style Notes: PA Gemma knows just how to punctuate an all-black outfit: by matching the motif on her Kenzo sweatshirt to a furry bag charm.

Anna Stokland

Elle Evans

Style Notes: Playing a game of fashion mix-and-match is actress and model Elle in her jazzy Self-Portrait Embellished Wide Leg Trousers (£239), worn with thick-soled sneakers, layered Zara knitwear and a clashing leather-sleeved coat. Her trinket necklace adds a travelled-around-the-world nonchalance, don't you think?

Suzanne Middlemass

Fanghui Lin

Style Notes: Giving athleisure a run for its money, Fangui's sporty pieces are transformed by heritage-style accessories: a Louis Vuitton satchel and Dr Martens loafers.

Suzanne Middlemass

Maria Hove

Style Notes: What did we tell you about "dad shoes"? Maria uses her Adidas versions to great effect, helping to give her & Other Stories x Rodarte jacket and black trousers a boost of sportiness.

Anna Stokland

Meryll Rogge

Style Notes: We can't help but love this golden shade of mustard. It's big news on the streets right now, and doesn't designer Meryll wear it well? A velvet Prada bag sitting on her brocade Dries Van Noten coat makes for a textural feast—but she brings the London sensibility with sensible brogues, cutoff jeans and a simple sweater.

Suzanne Middlemass

Style Notes: One way to instantly up your winter game? A strong pair of sunnies. PR intern Mia Micozzi bought her on-trend pair at Camden market. Very thrifty.

Anna Stokland

Sophie Turner

Style Notes: Sophie's twist on a classic combo (a blazer and jeans) has us reaching for our closets and rejigging the essentials. If you want to pay homage to her natty look, her jacket is Isabel Marant, her jeans are Mother and her shoes are Gucci's Horsebit Slingback Flats (£365). Done.

Suzanne Middlemass

Sarah Mitmet

Style Notes: Punk is still alive and well in the capital. Sarah brings an unexpected a dash of preppy to her vintage ensemble with a striped Banana Republic shirt peeking out from her sweater.

Anna Stokland

Natalia Ocerin

Style Notes: Ah, now here's a great idea for your summer skirts. Painter Natalia Ocerin bought her gingham number from Zara and has brought it into autumn with a bright biker jacket and sneakers.

Anna Stokland

Virginia Burlina

Style Notes: Now that's a scarf. Virginia Burlina quite clearly knows the impact of an excellent accessory and has livened up her black jeans with a host of them: Her giant wrap is from Dries Van Noten and her bag is Prada. Proof of investment pieces if we ever saw it.