20 Helpful Resources for Learning About Keyword Research

A successful campaign to increase valuable traffic to your website starts with understanding the right keywords that you want your website to rank for. Keyword research can help you determine what potential customers are searching for and uncover opportunities where your site can move up to the first page in search results. The following resources provide helpful ideas and tips for conducting effective keyword research for your company. I have also included my top takeaways from each article or resource.

Keyword Research for SEOSEO Nick
-Make sure to set the Google Keyword tool to exact match to get a realistic monthly search volume.
-“Local” in the Google Keyword tool refers to the local country, not the local area.

Keyword Research Mistakes to AvoidSingle Grain
-Consider the competition level of the first page of Google; don’t be deterred by a large number of results for a keyword phrase.

Beyond Google Adwords Keyword Research Quicksprout
-Bing’s Keyword Research Tool shows the exact amount of times a keyword phrase showed up in search in the past 30 days or longer.
-Use strict mode for the equivalent of exact match.

-If it makes sense for users, put multiple keywords on the same page.
-Use natural language on your pages.
-Combine keywords that make sense.
-If it is a competitive keyword phrase, consider a separate page.

If you would like to suggest a helpful resource that we missed, please mention it below in the comments.