This week we want to know all about ... biggYbigg

Described on one blog as reminiscent of those 'rubbish Sesame Street type songs on kids TV' and a nightmarish throwback to the Crazy Frog tune and all its spin-offs, biggYbigg's 'It's Bigger Than You Think' has nevertheless taken US airwaves by storm.

The story of biggYbigg's ascent to power has already become the stuff of internet legend. The secretive rapper, a regular on the cut-throat Miami circuit, recorded 'It's Bigger Than You Think' after cutting his gold-capped teeth working for local legends Luke Skyywalker and the 2 Live Crew. His girlfriend delivered a tape to US shock jock Howard Stern's radio station, he played it, and the phones went into overdrive. Local Florida radio stations picked up on the buzz, which soon spread East.

Some feel biggy's appeal lies in his bloodthirsty, apocalyptic lyrics that talk of his inner turmoil. He would argue he talks about other things too. Take this line from the song: 'If you feel a little thirst and are cool to open wide, getting ready for the satisfaction coming deep inside. Hey you listen to my warning as you anticipate that drink. Its not just a little cocktail, it's bigger than you think.'

According to bigg's UK conduit, James B at Record of the Day (www.recordoftheday.com) A&R men have been beating down his door to get a piece of biggy. And if the hype surrounding the performer proves to be correct, there will plenty of him to share out.