Like the Beatles sang, we all get by with a little help from our friends. In business, those friends might better be called partners.

Behind every successful company are people whose partnerships strengthen it and help drive its growth. Yet good partners are tough to find and tougher to keep, and building lucrative partnerships requires a lot of resources and time. That’s part of what makes content such a valuable tool for partner programs — it’s scalable, which saves you time, and (if you’re doing it right) it’s engaging and high-quality, which sets you up for success.