How to Sell Security to Retailers

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How to Sell Security to Retailers

Selling security to retailers requires you to know exactly who you're talking to above all else. Sell security to retailers with help from the chief operating officer of American Eagle Financial Services Inc. in this free video clip.

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Welcome, Lloyd Lofton here. Today, we're gonna talk about how to sell security to retailers. So when you're selling security to retailers, and you make your approach, you want to make sure that you're making a presentation to the buyer, or the influencer. The influencer will get you to the buyer, and the buyer is the only one that can make the buying decision. Remember, people buy from those that they like. Everyone tunes into WIIFM radio, what's in it for me. So when you're making a presentation to the buyer, make sure that you ask questions, questions gather information, objections disclose information. You want to make sure that you give your prospect the opportunity to object so you can use those objections to help frame questions to help your prospect buy. Remember, as you're talking to your retail customer about security, features are what the product does. Benefits are why the prospect would buy from you. So fashion your benefits around their dominant buying motive, and make sure your presentations are made to either the buyer or the influencer. Today we talked about how to sell security to retailers.