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Content is the mailman, showing up consistently as long as he's fed mail, he can bring you great news, horror, spam, it's all about what he is fed. Create a penpal with each of your audience members and you shall utilize the mailman effectively.

Higher education is running on an obsolete framework fueled by capitalist ideals. Our whole education system is fitted for the Industrial Revolution, not the Tech Age. Plenty-o-sheep are blindly following without stopping to realize that they do not need these degrees, especially for digital areas of focus. Anyone who goes to Harvard to "become an SEO" is a gotdayumn idiot.. I'm starting a revolution revolving around the art of self-taught craft / trade mastery and I'm going to spark it off with a whole book and brand behind it.

This is a good approach and what I've followed for many years. It's common-sense that the more tightly-knit set of specialized skills you can build, the more your prowess as a one-man army shoots up (let alone your earning potential.)

I just enjoy knowing next-to-nothing about a topic, pouring over documents for hours on end and waking up a couple months later with somewhere between a thoroughly-working-knowledge and an advanced understanding of it (depending on its scope.)

Between the ages of 11 and 18 I taught myself web design, graphic design, visual basic, networking, hacking and finding exploits, and became familiar with late 90's / early 2000's-style affiliate marketing. Then from 18 to 25 I've taught myself almost every aspect of modern internet marketing and SEO as well as gained significant knowledge regarding server-side technology, UX design, business and sales methodologies, plus recently started a little foray into PHP and jQuery.

Outside of technology, I've spent most of my adult life reading into psychology, especially things such as NLP (Neuro-Linguistic Programming.) I top my list off with a healthy dose of writing skills, because I've been fairly proficient with linguistics and conveying ideas eloquently all my life without putting much effort into it.

I recite the aforementioned skills not to boast, but to share with my fellow community what skills I've built and to testify how much they've worked in unison to make me almost an entire team of people rolled into one.

My advice for anyone in any profession is to focus your efforts on knowledge, wisdom and understanding because you can always become a far more effective individual and along with that comes financial independence and a life full of joy once you're beyond the scope of 9-5's, instead freelancing or starting your own ventures.

With how hard it is to explain SEO to most decision-makers to begin with, it will of course complicate things much more if you don't understand their business, the language they speak and how your actions will positively impact their bottom-line.

I was lucky enough to get my first tech support job at a sweet web-startup within the automotive industry, then combined that knowledge with my interest in SEO to land a gig managing Digital Marketing for one of the biggest automotive dealer groups on the East Coast and then I was enough of an authority to speak with dealers en masse and convince them I know what I'm doing and can help their business grow (with previous results to show of course.)

As SEO's, we're phenomenal at research so I'm sure there are industries you can simply research and know enough to get your foot in the door. But yes my friends, niche it or quit it. =P