SEO is the most revered as well as the most dreaded word in the world of internet. A good knowledge of SEO can give your online business a boom and if you try to mess with the SEO… you very well know! Be it a newbie or the veteran player of e-commerce; everybody keeps chanting the sacred hymn of ‘Search Engine Optimization.’

SEO is the most discussed yet most misunderstood topic in e-commerce. Whenever we talk about SEO, most of us think only about keywords, backlinks, content, and meta-tags ignoring other major factors such as Image Optimization.

Why do you need Image Optimization?

Image Optimization is one of the simplest and most effective tools for SEO yet ignored more than often due to lack of knowledge.

If used wisely Images can prove to be the most valuable SEO asset.

A wise use of Images on WebPages simply means Image Optimization. It helps the web page to rank higher in organic search results. It also helps in decreasing the loading time of page thus resulting in higher traffic, more clicks and a higher conversion rate.

Now the question arises how to do this Image Optimization? This article will give you a deep understanding of Image Optimization tricks and techniques.

1.Use Original Image; Don’t Violate the Rules of Copyright

Among all the tips and techniques of Image Optimization, this one deserves to be on top of the list because all your labor will be wasted if you are caught violating copyright rules and may also end up in expensive law-suit.

Remember not to let anyone else use your original photo either. This also affects your ranking. For this, you can always use Google image search and report the site using your photos without the right.

2.Use Only Relevant Picture on Your Webpage

After originality what matters most is the relevance of the picture you are using. You cannot put pictures just to make your post look attractive.

Google bots are getting more intelligent with every update. So when they are ‘crawling’ your image, they also read the texts around, and if there’s no relevance, your ranking will go down automatically. If you can’t think of any relevant image to your content, then you can use info-graphics for the visual appeal.

3.Use Proper Image File Extension

After having an original and relevant picture for your web page what you need to understand is the file extension that suits best for your purpose. There are basically three popular image file extensions used on the web.

JPEG is the most common file extension for images as it provides best quality image even when compressed or resized. It works with multiple colors, pattern, shadows to display high-resolution image in small file size and is supported universally.

PNG is mostly used for logos as it allows transparent background, unlike jpeg. The image quality of png is very high, and it does not degrade in quality even after multiple resaves. However, the file size of png is greater than jpeg, and this can increase the page loading time.

GIF extension is a bitmap image format that is ideal for simple art and animations. You can use gifs for a company logo or other decorative website elements. This extension is a big no-no for images and photographs on the website.

4.Use an Optimal File Size for Your Image

Images make a web page visually attractive, but they also hamper the page loading time. A longer loading time means higher bounce rate and lower return on investment. No one today has time to sit and wait for your page to load. And even Google uses the page load time as an important factor in their ranking algorithm.

Well, optimizing image file is no rocket science in today’s time. There is a company like Designhill that provide small business tools like image resizers where you can solve your image size problem with just a click. With this image resizing tool you don’t need any expert knowledge for gaining expert results.

5.Write the Image File Name in Plain Understandable English

There are certain works for which you should not rely on technologies; naming your image file is one among them. Obviously, your mobile, camera, computer all are always ready to give your image a name but don’t let them do so. File names like IMG_98526551 are not going to help your website in any way. Your file name of the image tells Google in which search result to put that particular image. Use a proper name for your image in plain, understandable English so that search engines can bring your prospective clients to your site.

6.Pay Proper Attention While Writing Alt text for Your Image

When you are uploading an image on your website give some time to write a proper alt text for your image. Alt text or alternative text tells the search engine what exactly is in the image. Writing alt text is optional (except in America), but it’s highly recommended to make it a mandate for yourself to write alt text. If you don’t do so, your image cannot rank high in image search because search engines can only read they cannot see the image.

(Do you know there are many people who cannot see and rely on screen-reading software for web-surfing? The alt text helps them to understand the image which we can see easily. As a human being, it’s even our moral duty to write alt text as clearly as we can to explain the image.)

7.Don’t Miss the Title Tag of Image

Title tag aka Hover text is also an important attribute of an image that is uploaded on a web page. It is the text that appears to the user when the mouse pointer hovers over the image. As told earlier search engines cannot see images you should leave no opportunity to explain your image to the search engine. However, it is recommended not to write the same thing you wrote on your alt text tag. You can use keywords in your title tag. Expert analyzers believe that a title tag increases the chance of getting clicks from your visitors.

8.Manage Image Thumbnails on Your Site

The small file size of the thumbnails help the site load faster and let the visitors scan through the website without waiting for each large size images to load. Shrink the file size of the thumbnails as much as you can. A slight degradation in image quality as thumbnail does not matter much. And, yes write different alt text for the original image and the thumbnail. The sites with images as well as thumbnails have a high probability to get clicks as they stand out in the crowd of ‘text-only’ search results.

9.Make a Good Use of XML Image Sitemap

Don’t expect search engines to come and organize images of your site for presenting in search results. Organize the list of images on your site yourself and inform the search engines whereabouts of the images. This organization of images can be done by using any XML sitemap. Using sitemap does not guarantee to index of your images by Google immediately, but it’s one of the best ways of Search Engine Optimization especially for images.

10.Enhance Image Loading Speed for Different Screens

There was a time when web surfing was done only through computers; now users are surfing through tablets and mobiles too. If you don’t increase the loading speed of your images for the responsive screen, then your images will take ages to load on mobile screen and you’ll lose your potential customers. If you wish to hold on your web traffic, then you’ll need a little knowledge of CSS. In the responsive site, a small image is put in <img> tag and a larger version is changed through CSS for non-mobile users.

11.Optimize Your Logo and Other Decorative Images

You can experience a longer loading time even after optimizing your image size if you don’t put an eye on your site logo and other decorative images such as background wallpaper. Use CSS designs rather than real images in the background and wherever possible to make your site lighter. Compress other decorative images such as borders, buttons etc. as much as possible.

12.Gain Your Own Personalized Experience

There are all sorts of tips and tricks but the best thing is to learn from your own experience. Follow all these generic tips, evaluate the results on your site and make a specific rule for yourself. Test and analyze which image drives more converting traffic and why? What’s the exact result ofimage resizing? How many images in a page are working best for your site? This analysis will give you your own customized rules for Optimization.

“Backlink even though there’s some noise and certainly a lot of spam, for the most part, are still a really, really big win in terms of quality for search results.” –Matt Cutts, head of the webspam team at Google.

The world of link building in SEO has changed significantly over the last several years. Tactics that were once used and were greatly effective are now easily caught and is being penalized by Google. But earning links is still very important to succeed in search marketing. Here is a little detail of what link building is all about – for beginners of course. It is the process of getting external pages to link to a page on your website and is used in search engine optimization. And it is important because it gives your website more traffic and helps you get a better rank. As Google becomes more complex and sophisticated at filtering out low-quality links so, we need to make sure link building techniques choose to focus primarily on the quality of the website or content.

With that being explained a little, let us discussed more on link building and learn who are the ones that can benefit from these and how link building is being used? We will use types of links that are commonly used by SEOs, tactics one can use for more effective link building, and some good and bad linking.

Link Building Explained

The process of getting a hyperlink from other websites to your own is called link building. And in common knowledge, a hyperlink is used to navigate between pages on the internet. Acquiring high-quality link usually gives you a high advantage against your competition and SEO. In order to understand the value of link building, it is important to know how one is created. First is to create an anchor tag, this will open the link tag and it will show a search engine that a link leads to something else, the second step is to make a hyperlink referral or address of the image or file. The third step is to show an anchor text of the link. It is often seen as a blue text that stands out from others and is a clickable link. The last is the closure of the link tag obviously understandable this signals the end of the link tag to the search engine. The link created will be used by search engines to discover new web pages and help determine how well a page should rank in the results. After the search engines have the page they will then decide if it’s sufficient quality to be ranked well for relevant keywords. Aside from the content they also look at the number of links pointing to that page from external websites and the quality of those websites too.

How Link Building Helps With SEO

Of course, link building benefits an online business. Because links are used for determining ranks so it will show your page on the top if it is ranked well and will generate more traffic for you. It can also build relationships when links are being outreached to relevant websites and blogs in your industry and links help you in brand building. Good link building helps build your brand and establish you as an authority in your niche.

Types of Links

After knowing the value of link building and how it works we should know about the types of links and define which are good and which are bad. Quality is the most important when doing link building, Google has started penalizing websites that build low-quality links or spam links. The first one we will tackle is natural editorial links, this type of link is the Holy Grail for SEOs. These links that you don’t need to beg for because website owners give it to you for free and they are also considered good links. Next is manual outreach link building this is common for beginners and involves contacting the bloggers and web owners personally asking them to link to you. Self-created links are links that can be considered as a bad link as it falls as a black-hat strategy with is considered unethical business practice. The links you choose to pursue with your strategy should depend on your existing link profile and it means avoid links that are not editorially given.

With that said we’ll also be giving you some of the tactics you can use on your journey as a link building beginner. Note though that these are only tactics commonly used and you are not limited to these. There are thousands of ways to get a link and collect links you just have to know what strategies and techniques you can use to get one. The right tactics will actually depend on the resources you have at your disposal as well as the industry you are in and involve with. Of course, some tactics work only for some industries so you have to be careful with that. New businesses are now rapidly competing and are easily growing, some industries are full of opportunities to engage with bloggers and start building a community. With that here are few link building tactics that can be applied to most types of websites.

Content-Based Link Building

This tactic is in the form of a content like infographics, data visualization, white paper, how to guides, videos or image gallery. You create these assets with a view to earning links to them from people who find it relevant. Over time you aim to reach a point at which you don’t need to ask each and every link you receive.

Guest Blogging

This one is a process of approaching other websites to see if they will publish a piece of content that you will write on their blog. Though this tactic is already considered way too common and is being haunted by Google Web Spam team but if you can create high-quality content then this will work for you.

Ego Bait

This one is in the form of a content that plays on the edge of the people who are featured within that content. The hope is that by being included, these people will be lured to share the content links. But don’t go overboard with this keep it simple. And you can, later on, add details slowly but you can send your content across quickly with this.

Broken Link Building

This last one works on the finishing someone else’s links and filling them with the regular one. This is already a popular practice that works.

Bottom Line

There you have it few tactics that will help you in link building. The article solely aims to equip you with the basic knowledge on link building and help you in doing your own. Remember all link building campaigns must start with something worth linking to. Hope this article helps you in your journey.

A key component of a successful marketing strategy has been continually dominated by the content marketing. For us see the overall outcome, we need to produce a high-viral content potential on a regular setting.

Nowadays, most marketers do not agree to the fact that no one can really predict whether something will go viral. These same individuals are just simply not satisfied with the average results. In their eyes, an ideal content marketing is not just for show. It should rival with some industry news and celebrity headlines in terms of exposure.

This is where the problem starts. Because of that ideal, we fail to see to it that many of these glittering headlines gained footing because they were highly controversial.

The reason why these ideas work is because they appeal to the emotional response and triggers it. It might be between the thin lines of controversy but the reaction that it gets has a huge factor due to its generation of self-interest. That’s why here are the things to bear in mind to help our team in going beyond without crossing the thread of boundaries.

How to Experiment With Controversial Content (Without Alienating People)

1) Create something that reflects with our target customers.

It has to be true and real to our target customers if we plan on having the controversial content. That is to be more than that of the value itself but a mirror to what our customers want.

Well, who could fail to remember the famous “Love Has No Labels” video? It has more than 57 million views on YouTube alone and is currently the second most viewed community campaign of all time. This is simply because it has been aligned with some controversial topics like gender, religion, race, sexual preference and so on. The use of an X-ray machine is utilized by this idea and passersby saw a different set of figures—skeletons. These figures are showing signs of affection to one another before revealing their preferences. This is the result of the perfectly aligned clip which promotes tolerance through acceptance by taking consideration of their differences.

The general idea is to force the viewers to rethink any unconscious biases and appreciate that love really has no labels no matter who is involved.

2) The use of well-known, authentic and significant data is a must.

To lessen or avoid any backlash from our readers and publishers, we must use in our campaign the most reliable and significant data available. It is for the reason that we do not

Take a look at the “Auto-Complete Truth” campaign from 2013. With the use of Google, the most popular search engine, the concept of each ad highlights the real search results of female-focused queries. These are “women cannot” “women should” and “women need to.” This reveals some of the most inexcusable opinions that women are facing around the globe.

By presenting the data in a visual manner it has been a successful campaign. A way of presenting the data in each ad’s fine print reads “Actual Google search on 09/03/13”. Just like that and the message reached a wider audience without being diluted.

3) Present a whole new world.

One of the best things that a controversial content does well is this one. It provides a whole new world to a familiar subject.

We conducted a campaign that reimagines superheroes to reflect more realistic body types for those persons with bulimia or eating disorders.

This is done by taking comic book icons like Captain America, Iron Man, and Batman then shed their bulging biceps to look like normal individuals. When compared with the originals, there is a contrast between the two images. This then produced awareness among men on discussing body issues.

It has become a success because, in just nine days, the campaign earned more than 200 pickups. Adding to that number is the nearly 90,000 social shares in 20 U.S. states and 25 countries.

4) Campaigning with a hidden agenda refrains.

When we stumble upon an article which we think is only presenting the front side of the story, we didn’t think highly of the news source after, right? The same manner goes for polarizing content. We shouldn’t come like we have a hidden agenda to keep our campaign from being too one-sided.

Take into consideration the “Carry On” campaign of Mcdonalds. It depicts some signs referencing to public tragedies like 9/11 and Boston Marathon bombings along with some happier events like birthdays and anniversaries. This ad has an agenda that Mcdonalds and other fast-food chains have become a part of America’s communities.

The result? Well, the ad crossed the line. We felt it be negative, too-self proclaiming. We felt like the ad was a half-truth, trying to parade itself as one of the exemplary models for the kindness which we believed otherwise.

So be aware of this fine thin line between a propaganda and good advertisement.

5) The feelings of other groups should be taken into consideration.

Any sort of shaming other groups is a no-no. Although polarizing content should reflect with its target customers, it should not set other groups apart. Always remember that there is a difference between arrogance and assurance.

For instance, the tagline “Are you beach body ready?” creates a commotion among the target viewers in U.K. claiming that the tagline promotes an implied standards for beauty. Although the brand Protein World intends to just advertise the product, revealing a skinny woman in a swimsuit with the tagline, it creates an adverse effect.

6) Follow-up disagreement carefully and respectfully.

Even if we did our best, people find ways to disagree with our content. That is the reality of a marketer. To lessen criticisms and respond to backlashes we need to keep cool and collected. When producing our content, this same principle applies to us. Most especially if it is in response to the idea that our brand disagrees with.

For instance, take a look at the ads of Airbnb on what to do on the several million dollars in back-taxes . The startup is finally paid to the city’s 14% hotel tax. One ad states that they hope that the library to use some of the $12 million in hotel taxes to keep the library open. Another ad states that they hope that the Board of Education to use some of the $12 million to keep art in schools.

Even though the intention is to inspire gratitude, we have been ticked off by the ads. The campaign adds to the list of failed controversial contents. That is why always keep track on how to respond to complaints and criticisms.

Final Thoughts

Having to polarize content is not always as difficult and complicated. As a matter of fact, many marketers have been successful in the field of controversial content. It’s just that we have to find the perfect balance in order for us to not fall off the wire.

Always remember that the market demands more than what we can offer and take risks is a part of success. We need to hit the mark to be noticed and be ready to adapt and produce when the market demands us to.

Whenever you feel like you’ve perfected content marketing, a new approach is making its way to the top of the cycle. It is the famed context marketing. Consumers having received too many messages which don’t actually relate to them and are at a wrong time are among the facets affecting its rise. These marketing trends affecting the context marketing are considered as crucial factors.

The art and science of delivering the right content to the right consumer at the right moment have been the general definition of content marketing. In this manner, context marketing is much further than the mere content marketing. It is far way different than content marketing which is merely delivering educational and useful information to the marketplace disregarding the context.

To better grasp the significance of context marketing let’s take a look at an elementary (literally) example. In a spelling bee contest, oftentimes, the contestants ask the moderator to use the word in a sentence or to be exact, to be put into context. Just by hearing the word being used in a sentence, the participants’ chances of correctly spelling it will improve. In the same manner, putting marketing messages in context provides the customers an understanding of how a certain service or a product will affect their lives.

Although the chances are high for the spelling bee participants, it is even higher for today’s marketers. Nowadays, consumers tend to receive more marketing messages than before and are ignoring most of them. Here are some guide for your context marketing.

Why Is Context Marketing Important?

The reasons for context marketing are many, but below are the two most important among others:

Having a contract with a context around your relationship provides a more relevant and even personalized marketing content targeted at their needs. This personalized marketing content serves as the foundation for creating marketing which the people love. In addition, it is not a typical kind of marketing that ruins the living daylights out of people. A double Win-Win for you.

Creating a marketing that’s aimed at people’s point of need performs much better for you for the reason that it is not misaligned with their interests or stage in the sales cycle. Delivering a marketing content accurate to its audiences means a conversion of sales. Knowing that our B2B lead from the past section is getting a new budget in January and a customer is looking for something. You can have for example; make an offer for a custom end of year demo of your product to a customer. You can also add a rep that specializes in the finance industry. This content she’s pretty likely to convert on. Well, assuming that she’s visited your product pages and has downloaded a couple of buying guides in the past two weeks.

How Would One “Do” Context Marketing?

These details may sound good but how does the theory of “context marketing” manifest itself? As a marketer, what would it look like for you? Through the help of the integrated marketing software, some examples of using the “context” as a principle in your marketing.

1) Dynamic Calls-to-Action

Converting traffic into leads, leads into qualified leads and qualified leads into customers are a lot of offers that you want to use. In a case where you’re further down the marketing funnel and you saw a top-of-the-funnel CTA. It would be a kind of discouragement if we are to say that a case study web page is like an educational tip sheet.

Someone visiting a case study page on your website is not necessarily ready to talk to a salesperson. By offering a too bottom-of-the-funnel CTA, you are turning them away. This could be viewed as a conversion nightmare if encountered. However, thanks to the dynamic CTAs that adjusts to each of the visitor’s stage in the sales cycle of the page. You can actually surface a CTA to align automatically to the host of criteria that you want to set. You may want to set any type of thing, think about the industry, enterprise type, location or past activity/behaviors.

2) Dynamic Email Content and Workflows

Things that need to be smart as a whip are not only your forms. If you want to maintain your space in people’s inboxes, your email database should be segmented into highly targeted lists. A smart email list should be able to pull in a contract or certain information from your database. This information will then be used for your email marketing. Always keep the cardinal rule, that a great context marketer delivers the right content, to the right person, at the right time. You need the power of workflows and the power of dynamic content. This is to be able to send emails that are contextually relevant. They are the tools that will put you to the right person into the right list. By this, you will be able to make your email content personalized and relevant for each recipient.

3) Smart Forms

You want to be lovable if you want to be a context marketer. For you to see higher conversion rates, meet your new best friend … smart forms! They are forms for your landing pages that are undoubtedly smart, just as their name suggests. They are smart in a sense that they know if someone has already filled out the form fields you’re asking for in the past. For this reason, they don’t make the visitors of your site fill out the same forms again and again. This will help you in collecting more and new information on your leads instead of collecting the same stuff over time. The functionality of this form is so great that by using smart forms it can improve conversion rates and can get you more contexts about your customers, leads, and visitors!

How Context Makes Content Marketing Work Better

So how will you be able to assimilate context into your content marketing? Let’s try breaking down the points to find the answer using examples from Forrester’s white paper.

The right content

The right content is the start of everything. You may have a great content right now, you’d still want to dig deeper. This is to ensure that your content is really talking to your buyer perspectives including their taste buds, desires, and emotions.

For example, telling a website what cooking ingredients they have and receiving back recipe recommendations has been a content exchange with customers by McCormick &Co. The enterprise has experienced significant results since launching its FlavorPrint site. This includes a double-digit growth in spice purchases, a nine-fold increase in time spent on the site plus a doubled repeat usage. This has been done by these customers.

The right target

Content marketing’s key of success depends on how well marketers know the people and their needs, motivations and lifestyles. On the other hand, context marketing not only focuses on digging deeper but also in engaging and influencing them. It’s just like when they are exercising, not on their sneakers but in yours.

This has been the strategy of Nike when it began its health-conscious consumers to its digital platform Nike Plus. By using the data from the consumers’ health devices, the platform uses fitness contests and social sharing to generate more interactions. This creates a scale that rivals paid media. With 15,000 more joining each day, Nike Plus had 18 million members within just a few years.

The perfect timing

In context marketing, customers will likely be most interested in your messages if you can home in on them at the very moment. This is like driving in the vehicles they purchased from you. This is way different than content marketing which is hard to determine the exact right time to engage with consumers.

The marketing focus of Mini USA, while it uses brand campaigns, is on driving customer dialogue and interactions. This is during and after their purchase when customers are “motoring” across the country in its cars. More than forty percent of its total budget on digital and social marketing was invested by the enterprise.

Through the years, marketing has been in a phase of constant change. Rather than looking at the context marketing as whole new species, try to think of it differently. Think of it as an evolutionary step towards an effective, timely and more focused marketing.

A clear mindset to a new level of marketing should be established first. Then reach out to the right customer with the right content at the right time. In addition, produce a marketing that has timeliness, focus, and precision, every time

It is fair enough to admit that planning, accomplishing and developing contents for your website can be a tedious task. It doesn’t matter whether you have over a hundred pages because determining which content to display on your website is pivotal to your overall success. Actually, web content does not only include words but also charts, data, multimedia tools and downloadable files for plus points.

Most website content is developed from brainstorming. The decision-makers or committee members would obviously produce suggestions to include their mission, goals, and objectives on their website. In addition, another would suggest displaying photos that would get the attention of their market.

We could say that these ideas are useful and these suggestions can create web content for your website. However, how can a company be sure that their content is making much sense and not alienate visitors of their website?

Ensuring the better content for your website is essential so that visitors and collaboration with others for your company can not be that hard. An improved planning, strategy and action plan can definitely take you there. Take into consideration these steps for a better content of your website.

Assess your current website content

The initial step in creating content for your website is assessing your current content. It is helpful to check your other existing materials such as brochures to construct which of your content is already accessible. It is also safe to ask these three questions:

Is the website content still accurate?

Is there any important information missing?

Is the content useful to your readers?

Make sure that these details are accurate to help you guarantee there is no obsolete information. Remind yourself that your company has changed since you initiated your website which is why it is crucial to incorporate additional services. Giving a coherent and particular purpose for your content will help in certifying that you are giving your market something of importance to read.

Acknowledge your brand

You cannot talk or plan content ideas for your website if you do not truly fathom your brand and its values. Many companies commit this mistake but it is important to remember that you must know exactly what your company stands for. Know your voice and your allegiances both political and social.

To understand your consortium, you must identify the strengths and weaknesses of your competitors. The most common way of doing this is using the SWOT analysis which works well and allows you to immediately see what contents you must have that are far better than your competitors. Later on, you can situate the opportunities and strengths to your company’s values and initiate a map of your own.

Identify your target market

Before you determine which content to incorporate on your website, you must first establish your website’s target market. This is important so that you will be able to understand or at least identify which audience you are communicating with. Identifying your target market will also provide transparency as you plan the content of your website.

In addition, this will authorize you to measure whether or not your information is coherent or even of importance. Identifying your major and minor audiences is also crucial to ensure that you take into consideration all of your market and their solitary needs.

Homepage as a straightforward summary

Your home page is the common entry to your website. Therefore, it is essential that the contents of your home page must describe how your market can take advantage of your products and services. If they cannot figure out what you have in store for them, they will exit your website without second thoughts!

Use sitemaps or navigation to organize information

Compare creating web content to constructing a building: your sitemap is like an architect’s blueprint. Having no sitemap is like having a building that does not have enough offices or utilities.

Creating a sitemap may sound tedious since you have to identify which contents to put in a specific page. To help you with your aggravation, you can look for multiple software sites and programs that are designed to categorize or assemble different information.

You can begin your sitemap by thinking of the bulk contents before getting into details. Identify if one page can disclose everything your website needs, or if it needs subpages to extract more details. Brief and concise page titles can be of better use in navigations than wordy expressions. Indeed, using sitemaps can systematize and emphasize your website content.

One way to organize your pages is by logically naming categories and using standard terms on your website’s navigation. Your visitors or market do not want to play the guessing game of which page to go.

Display conversational English

Set aside what you have learned from your college English professor. No reader wants to read words or phrases that resonate like a research paper. Never bore your visitors! Write your contents as though the website is speaking directly to your visitor.

It is also helpful if you use sentences in a second person like “we” and “you.” You may also use informal or friendly voice so that your visitors will feel at ease when reading your website. Common words used in a friendly voice will give them a feeling of understanding and that you are with them.

One more thing: as much as possible, avoid writing industry jargon. Make sure to use words that are recognizable and familiar terminologies.

Provide all the necessary and pertinent information

It is obvious that when people are searching the web, they are looking for answers. If your website content does not provide all the facts and information they are searching for, your visitor will disregard your site and move on to the next website with accurate results.

Never worry about sharing too much information. It has been proven that websites with rich information are the most effective and the odds are higher when it comes to website visitors.

Maintain the action in your writing

It is no doubt that you are informed with the term passive voice. However, are you really well informed with what it actually means? Passive voice involves switching the subject and object in your sentence. In fact, using sentences in a passive voice is less exciting than using active voice.

Stick to your subject-verb agreement and make use of unique and exciting verbs in your web content. Writing in an active voice does not necessarily mean your word count will increase, but it will definitely make your web content more appealing and captivating.

Display photos that tell your story

Stocking photos may look pretty, but do they really tell your story to the visitors? If you’re thinking it’s a yes, then you are wrong. Stocked photos are too generic. You can actually use them in some pages on your website to help disperse what otherwise would become a heavy page.

However, when it comes to your people and products, actual photos are better. Make sure your photos will allow your visitors to see what they are looking for and from who they are buying it.

Don’t write and edit at the same time

Ideally, someone else is editing your work. However, if you are responsible for doing both, it would be wiser not to write and edit at the same time. The mind is usually fresh when writing on a blank page and ideas will keep on coming. Writing and editing at the same time takes too much of your time. Fresh ideas will also slip your mind whilst editing. You can always set aside your draft and come back to it later for editing.

With the right discipline, the best website content will be in your hands. Remember that having engaging content is the easiest way to catch the attention of your visitors.