Dermatology Practice Website Makeover Project

Located in Plymouth Meeting, PA (just outside of Philadelphia), and lead by a team of board-certified dermatologists, the practice offers comprehensive dermatology. Their services range from medical dermatology, including MOHs surgery, to aesthetic dermatology, including facial rejuvenation, Botox, and more.

The practice came to Turbo having very little digital marketing experience. They had primarily focused on general dermatology for years, but with the purchase of several Sciton lasers, the goal was to grow the cosmetic side, particularly the aforementioned lasers. Our initial plan was to re-work the website look and feel to help with lead generation, a vital component in aesthetics, and then move into the marketing phase. Click here to visit the new website.

The old website was a bit out-dated design, but the bigger issues were with the navigation, mobile-compatibility, and SEO. The old navigation not only had poor categorization, it was also difficult to find specific procedure pages. The old website had no SEO at all. We worked with the client to modernize the look and feel, work in calls to action for lead generation, improve the mobile layout, and , fully optimized the site.

You can see the difference in the before and afters below. The old website had a similar main menu, but the organization of the links and categorization of procedures was not thought through. We re-organized the navigation, opening it up to allow for patients to distinguish medical dermatology vs. aesthetic dermatology, as well as sort through conditions treated.

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On inner pages, this navigation disorganization was even worse, as you can see in the sidebar of the “before” photo on the left. There was medical, general, cosmetic, AND aesthetic dermatology listed. Very confusing! Plus, some – but not all – of the treatments were shown. Most importantly though, these pages lacked a call to action to help generate leads.

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Many of the inner pages lacked relevant before & after photos, so that was a priority to add, so patients could see them on desktop or mobile devices. You can see with the mobile side-by-side comparisons below, the new site (on the right) has easy ‘tap to call’ and ‘tap to email’ calls-to-actions that patients can see no matter where they are on any page on the website.

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Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training.
You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing.
Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.