Identifying the most absolutely perfect word or group of words creatively strung together that evokes positive emotion can make the difference between an ad that produces poor sales versus the ad that creates extraordinary sales.

Or the writers who crafted memorable movie lines using the exact right words. Memorable words that have become part of everyday vernacular:

“Toto, I’ve got a feeling we aren’t in Kansas anymore.”

“Show me the money.”

“You can’t handle the truth.”

Or the brilliant and beautiful writer Gary Hollander whom I believe lovingly and carefully selects each and every word as he writes his husband’s elegy. Words to honor Paul’s life, words to celebrate Paul’s life, words to savor memories. Words that Gary has used to write a poignant and moving story about life, living and the power of love.

What words will you write on the note you tuck into your child’s lunch? What words will you say to the disgruntled customer to ease their frustration? What words will you share with a friend who has lost the long-time love of their life?

Words. Important, powerful, life-changing. Words to inspire ourselves and others to be the change we want for the world. What words will you choose?

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