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PM Truck Of The Month ― Harbaugh's HVAC, Blue Ridge Summit, PA

The Harbaugh family display a professional look for their trucks that mirror the energy and effort put into each geothermal and radiant design.

Time And Effort Pays Off

Before family-run Harbaugh’s HVAC/Refrigeration
Inc. installs a radiant floor system or geothermal heat pump for a customer, a
great deal of time is spent on the design phase of each job.

Therefore, it was especially important to owner Ray Harbaugh
and office manager Kim Harbaugh to display a professional
look for their latest truck that mirrors the energy and effort put into each design.

“If you take pride in your vehicle, it relates to the customer what kind of
professionalism and workmanship they can expect from the company,” says
Kim.

The Harbaugh’s 2006 Ford E-450 with Rockport Workport utility body was wrapped
by C-Ely Signs & Graphics in Waynesboro, Pa., where they worked closely
with the owner to design the artwork.

The sides of the truck feature the
custom-designed company logo, while the back shows an actual picture of a
radiant floor installation in a customer’s basement before the concrete pour.

Ray is a Certified Geoexchange Designer (an accreditation earned from the
International Ground Source Heat Pump Association, the Association of Energy
Engineers, and the Geothermal Heat Pump Consortium). The company specializes in
designing and installing geothermal heat pump systems and radiant floor
systems, as well as conventional heating/cooling systems.

As for the truck interior, brother Rodney Harbaugh (Kim's
husband) and co-worker Vince Scott organized and installed
bins to haul all the different parts and tools required for the wide range of installation
and service work Harbaughs completes.

The utility body is spacious and open to accommodate the large geothermal
equipment. And, thanks to a clear ceiling, natural light allows technicians to
find what they need fast. The guys even have a microwave to heat up lunch on
cold days when they’re outside installing geothermal loop piping, which Kim
says is 97 percent of their business these days.

One important addition to the truck wrap design was the company’s Web site
information, in order to relate to the public exactly what the company
specializes in.

“Our Web site is a great source of information for our potential customers,”
Kim says.

The company has received many compliments on the new truck, and the Harbaughs
believe Web site visits have increased since it has been incorporated into the
truck display.

“There are so many businesses out there in the heating and air conditioning
trade, but we needed something to set us apart,” Kim explains. “I think this
new truck definitely does that.”

Show Us What You're Driving

Think you have a vehicle worthy of PM's Truck Of The Month? Let us hear
about it! Send us photos of your service fleet electronically by e-mailing us
(Editor@PMmag.com), or mail us your prints
to:

Events

ON DEMAND:Most people will recognize that word of mouth is your best form of marketing. Whether they’re recommending your store to their close circle or sharing their feelings on an online review site, what they say can go a long way toward convincing potential customers to do business with you. So what can you to harness the voice of your customers and make sure it is reaching the right people at the right time?

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