Canter vans transform into platforms for customer interaction and entertainment

NEW DELHI, India (12 June, 2017)

The Datsun brand today flagged off the second leg of its ‘Datsun Experience Zone’ experential activity which will cover 650 locations throughout India over the next three months. This second phase of the Experience Zone comes off the success of the first phase which was completed in April 2017. Datsun India is again offering prospective customers the opportunity to take test drives of its flagship car Datsun redi-GO, along with GO and GO+, in addition to having fun with the onboard entertainment and games that come with the canter vans.

The eight canter vans will be adorned with eye catching livery that features Datsun’s latest brand campaign, #VoteForChange. The vans will travel to locations in 40 satellite cities, 82 districts and 250 tehsils* within a 50-100 km radius of Nissan/Datsun showrooms. The Experience Zone II tour starts on June 12 and will last for 90 days, following routes which criss-cross the country.

Jerome Saigot, Vice President, Datsun India said, "The Datsun Experience Zone enables us to engage with customers at a nearby place which is convenient for them. We are taking our showrooms on the road. The Experience Zone is a platform for us to connect with prospective customers and talk about the best in-class features of the Datsun redi-GO while everyone has a fun time.

“Phase I of the Datsun Experience Zone was a great success, and we decided to extend this activity to Phase II to tap the significant market potential.”

The Datsun Experience Zone is a customer-focused activity aimed at familarising consumers with the Datsun car line-up in India: redi-GO, GO and GO+. The first leg of the Datsun Experience Zone interacted with thousands of prospective customers. The second leg will help the brand to connect with even more customers at the grassroots level across a wider swath of India’s regional cities and villages. The canter vans serve as a platform to engage with customers through various gesture-based games that feature the Datsun redi-GO, and other fun activities.

Datsun Experience Zone II tour – key locations

Locations

Dates

Agra

16 June 2017

Pataudi

29 June 2017

Amritsar

06 August 2017

Jaipur

15 June 2017

Shillong

29 August 2017

Mysuru

14 July 2017

The Datsun redi-GO was launched in India in June 2016. It is an attractively priced, modern and highly capable vehicle that combines the roominess, agility and efficiency of an urban hatchback with best-in-class ground clearance (185mm) and the rugged looks of a crossover. Datsun redi-GO has won eight motoring awards in India to date

* term used to indicate a cluster of villages and small towns

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.

About Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.