AR/VR

You’ve probably seen augmented reality (AR) smart glasses in a “Mission Impossible” movie, or at a trade show. Maybe a friend has told you they are revolutionizing work processes for line workers in aviation, auto, medicine or manufacturing. There are certainly plenty of versions available, from top brands in the industry who’ve all found different […]

The use of immersive technologies has revolutionized various industries globally, and the health sector has not being an exception. In the past, virtual reality (VR) was commonly associated with gaming companies where users would use VR headsets for multi-projected environments. Mechasparrow, who teaches people how to use the VR technology to extend the functionalities of […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]

With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence that virtual and augmented reality will wield in the classroom over […]

With the release of iOS 11 this fall, Apple unleashed AR on anyone running an iPhone 6 and above. And e-commerce brands are racing to offer those iPhone owners new ways to interact, discover, and buy their products with AR technology. Here are five examples of how ARKit is already transforming the e-commerce retail experience. […]

For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own economy. If Data is democracy, Duration is the Ballot Box **If data is the ballot box, duration is the […]

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives. Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the […]

Augmented reality (AR) is obviously one of the world’s biggest digital stories of all time. The successful release and debut of Pokémon Go happened to be a striking demonstration of the potential abilities of the new technology which is aimed at providing a new and solid platform for customer engagement. This is the mobile game […]

Before AR, shoppers had two options: they could go to a physical store, or order online and hope for the best. Return policies were heavily used as many found the product didn’t live up to their expectations. The fit was off, the color wasn’t right, or it just looked different in real life. Now, imagine […]

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]

Pokemon Go. Google Glasses. Iron Man. These are all examples of AR, albeit rudimentary, failed, and fantasy. Now, with Apple’s ARKit available on iPhones this fall, augmented reality is about to become a lot more real, successful, and exciting. What is AR? AR stands for augmented reality. Perhaps the best way to understand AR is […]

Apple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns. But the capabilities of AR promise […]

Whether from home, in the stands, or over the radio—Americans love their sports. Today, part of that All-American sports experience involves big data and new immersive technology like virtual reality (VR) to draw in more fans and improve gameplay. There are dozens of ways sports teams can use data to their advantage—and both fans and […]

Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]

Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]

Used creatively in hitherto unheard of sectors, the Internet of Things (IoT) shows no sign of slowing down especially in the mobile app realm. As never before in time — it’s ubiquitous. You can explore the Android or Apple store all by yourself. Whether it’s about booking a cab or ordering some food, making a […]

Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]

Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising that it cuts our minds to believe that this virtual world is really Reality. Its ultimate goal is to allow us to experience the senses […]

Despite all the joys that technological progress brings us this progress still leaves many with a question: “So what if so many people still don’t live to mature age?” How can a new technical toy help a man suffering from cancer? However, everything is not so sad – even when it comes to such seemingly […]

Apple’s CEO Tim Cook is all praise for augmented reality. When quizzed about his fascination for AR, during a company’s earnings call meeting, he answered, “I see apps that make me want to go to K-12 again and repeat my schooling because it changes the game in the classroom.” Augmented reality is changing the game, […]

No one knows precisely what the future will bring, but some people seem to have their finger on the pulse of tomorrow more than others. These individuals’ ability to see what’s coming next makes them high-demand for tech conferences and events all over the world. Futurist speakers keep their eye on technology, stay ahead of […]

The increased digitization and tendency to automate complex manufacturing processes have dredged up technologies that date back to the 70s. Digital Twin is one of those disruptive technologies that went through multiple advancements and made colossal headway to be recently named as a strategic technology by Gartner. Manufacturers aspire to digital twinning and virtual commissioning […]

For actors, musicians, and any other kinds of performers, getting booked for paid gigs can seem virtually impossible without the help of a talent agent. Now is the time for democratizing live entertainment. It doesn’t matter what industry you are in — even in the technology field — it can be challenging to get your […]

Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwise much more promising technology. How will AR transform the way we use our smartphones? According to […]

As technology is emerging, new gadgets are being developed on a daily basis to make the lives of people more comfortable and more convenient. One of the most astounding inventions is the introduction of virtual reality. The technology of virtual reality is perhaps the perfect gadget to create an artificial environment where people can truly […]

This year the AR/VR industry feels like it is finally progressing toward mainstream adoption. The AWE show, which takes place in Santa Clara, California at the end of May, celebrates its tenth anniversary this year. This year’s theme is “Enter the Next Dimension” and the organization has come a long way since it started as […]

BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives. Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the […]

It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product. A technology that touches core human experience and changes human […]

Augmented reality has significantly transformed the way we use our smartphones in the current era. With the enhanced interactivity becoming the biggest priority; AR has reinvented the way the users interact and receive information. Have you ever wondered about the powerful engine that derives extremely high-end user experience by combining sounds and visuals on your […]

Used creatively in hitherto unheard of sectors, the Internet of Things (IoT) shows no sign of slowing down especially in the mobile app realm. As never before in time — it’s ubiquitous. You can explore the Android or Apple store all by yourself. Whether it’s about booking a cab or ordering some food, making a […]

Augmented Reality (AR) gained familiarity in households with the 2016’s launch of PokemonGo. Although it is still being perceived to be in its infancy, it is not. It has had extensive applicability in some or the other way across multiple verticals over the past decade, and now, has landed up capturing immense interest from the […]

Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

The use of immersive technologies has revolutionized various industries globally, and the health sector has not being an exception. In the past, virtual reality (VR) was commonly associated with gaming companies where users would use VR headsets for multi-projected environments. Mechasparrow, who teaches people how to use the VR technology to extend the functionalities of […]

You’ve probably seen augmented reality (AR) smart glasses in a “Mission Impossible” movie, or at a trade show. Maybe a friend has told you they are revolutionizing work processes for line workers in aviation, auto, medicine or manufacturing. There are certainly plenty of versions available, from top brands in the industry who’ve all found different […]

With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence that virtual and augmented reality will wield in the classroom over […]