By definition, according to the scarcity paradigm, no person can ever engage in a win-win transaction. The dilemma becomes, then, if I want to be happy I must do it at the expense of other people, and If I want to be moral, I must sacrifice my happiness to do so.

The abundance paradigm helps us to see the possibility of and the value in win-win exchanges and transactions. People who are operating in abundance know that by servicing the wants of others, and thus creating happiness in the lives of others, they actually bring more happiness to themselves.