U of M

LEGISLATIVE NETWORK GROUP

Olson was tasked by the University of Minnesota to create a new identity for its on-campus legislative group. We came up with the concept of You for U. The art direction connected supporters with the University, through paper cutouts of a diverse range of students, revealing the link between You (the supporter) and the U (University). In the second direction we presented, the art direction focused the use of bold, nostalgic imagery that projects a modern twist on historical, grassroots campaigns. The first art direction was chosen, however, in final rounds, the name was changed to the Legislative Network.