Snoop Dogg, Ice-T & More Partner With Serious Pimp Sunglasses

Designer eyewear brand Serious Pimp has announced a partnership with a gang of West Coast OG's, to promote its new line. The company, which launched in 1999, designs "sunglasses that blend hip-hop style with MMA attitude." Serious Pimp currently sponsors mixed martial artists Kimo Leopoldo and Jake Shields, but has now signed on Cali legends Snoop Dogg, Ice-T, DJ Quik, members of Tha Dogg Pound and relative newcomer, Game.

"We're excited that Snoop Dogg and other members of Tha Dogg Pound will be pimpin' in our sunglasses," said Serious Pimp CEO Damian Kutzner. "Snoop's known for his unique style and Serious Pimp Sunglasses."

While we were not aware that Snoop was known for Serious Pimp sunglasses, we do know that the company will be sponsoring Snoop's release party for 'Malice 'N' Wonderland,' his 10th solo album, which dropped Dec. 8.