How different are the consumers that make up the "luxury buyers", "affluent" and "wealthy" market segments that constitute today’s “upscale” marketplace? This Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.

How different are the consumers that make up the three overlapping market segments (i.e., luxury buyers, the affluent and the wealthy) that constitute today’s “upscale” marketplace? This Insights Bundle brief, explores some of the differences among the three upscale segments that include 114 million American adults, their lifestyle, psychographic and media consumption.

How different are the consumers that make up the "luxury buyers", "affluent" and "wealthy" market segments that constitute today’s “upscale” marketplace? This Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.

How different are the consumers who make up the three overlapping segments that constitute the upscale market? How do luxury buyers compare with affluent consumers and wealthy consumers? This Insights brief, the first of a two part series, explores some of the differences among the three upscale segments that include 114 million American adults.

When Millennials describe the word “luxury” in such negative terms as “expensive” and “unnecessary,” luxury marketers had better pay close attention. How do these negative connotations impact future prospects for the luxury goods and services marketplace? This Insights brief reviews our exploratory study in which Millennials stated they don’t need luxuries and explained why they don’t need them.

This Insights brief reviews 28 descriptions of luxury as seen through the eyes of three market segments: all luxury buyers, and male and female luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s four word clouds of the top luxury themes segmented by men and women.

This Insights brief reviews 22 descriptions of luxury as seen through the eyes of four market segments: all luxury buyers, and Millennial, Gen-Xer, and Boomer luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s nine exhibits that include six word clouds of the top luxury themes segmented by the generations.

This brief reviews thirty descriptions of luxury as seen through the eyes of five market segments: the average American adult, three upscale segments, and luxury buyers. These descriptions of luxury differ markedly, as is shown through five word clouds of the top twenty luxury themes within each segment.

This Insights brief, Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace, takes a deep dive into which American consumers are actually buying luxuries and provides a multi-dimensional look at America’s luxury buyers simultaneously by their household incomes and the generations to which they belong.

This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2

This Insights brief,The Generation Gaps When Communicating with Millionaires: Part 2, builds upon the prior two briefs and completes our Millionaire Trilogy, delivering current insights about how America's wealthy consumers compare with average Americans in the way they spend their leisure time and in their key attitudes about how they live their lives.

This Insights brief builds upon last brief and delivers our current insights regarding how America’s wealthy consumers differ from the average American adult in the way they communicate with other consumers and how they view and hear marketers’ messages and advertising.

This Insights brief focuses on the similarities and differences between men and women demographically and what their current concerns and financial goals include, as well as their likelihood of purchasing luxury products and services.

This Insights brief focuses on platforms where advertising was seen or heard among two market segments: the majority who ranked sight as their most important sense, and the minority who selected one of the other four senses as "most important."

This Insights brief explores how consumers responded to the following question: "Of the five senses that most people use in everyday life, please rank your own senses in order of their importance to you."

This Insights brief explores:
• Who are the consumers who are planning to buy luxury holiday gifts?
• When will consumers start to shop for their luxury gifts?
• Who are those shoppers?
• What will they buy, etc.?

This Insights brief explores: Who are the consumers who reported they made one or more purchases from Amazon during the past 12 months? It also demonstrates Amazon's current penetration into the luxury and affluent marketplaces.
cat. Lux, Affluence

This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three "top of the line" household-income and wealth target groups that advertisers, agencies, and media brands tend to use?

This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three major household-income target groups that advertisers, agencies, and media brands tend to use?
cat. Lux