What to Expect: A start-up CMO faces unique challenges that are very different than those of their Fortune 500 counterparts. One of the most critical challenges they encounter is differing opinions from founders, investors, and board members on how to create and execute a customer acquisition strategy. During this roundtable, Kim Salzer, CMO at Ozobot and startup veteran, will discuss why she believes creating an executable brand strategy and customer mapping are the first steps in setting up a new company for success – and how to convince your key stakeholders to adopt your strategy.

What is a Virtual Roundtable?Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage The CMO Club benefits.