Spring Summer 2018 Campaign

For this season creative director Marianna Rosati decided to shoot the adv in London, working with art director Jamie Reid, photographer Hanna Moon and stylist Emma Wyman.

Inspired by the ’90s, the campaign focuses on a minimal approach, with every shot being suspended in an undetermined time and space. The images express a sense of roughness but also of exclusive sophistication, portraying a woman with a strong personality, bold and independent.

Each look emerges from a white or unpolished background, bringing depth and a very distinctive texture to the images.

Photographer Hanna Moon has an emotional and straightforward approach towards her shots: “It was such a fun challenge, finding strong backgrounds that complement the garments, rather than stealing focus” she said, recalling the shoot.

The campaign will be featured in the main international fashion magazines, as well as on the DROMe social media channels and online platforms.