Market Access Consulting

Every stage of your product’s development presents an opportunity to maximize product value. With experience spanning every stage of product discovery, development and commercialization, Covance is uniquely positioned to deliver market access solutions designed to dynamically explore and unlock your product’s market potential.

Design and Deliver Your Product Story.

A Complex, Ever-Changing Marketplace

There are new barriers you face to profitability. New economic drivers, decision-makers, reimbursement models and regulations impact the way your product moves through the development process.

Payers are in the driver’s seat. The shift from prescriber to patient-driven health choices is now the norm. Payments will increasingly be determined by outcomes, rather than intermediate outcomes or device utilities.

You need to demonstrate more than clinical efficacy and safety to secure reimbursement.

National healthcare systems have changed. Cost pressures are pushing the scrutiny of product value. Products need to deliver what they promise, as more regulators are controlling pricing and reimbursement.

National healthcare systems have changed. Cost pressures are pushing the scrutiny of product value. Products need to deliver what they promise, as more regulators are controlling pricing and reimbursement.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

National healthcare systems have changed. Cost pressures are pushing the scrutiny of product value. Products need to deliver what they promise, as more regulators are controlling pricing and reimbursement.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

A restructured healthcare industry. Tighter budgets and downsizing has contributed to an increased reliance on clients outsourcing specialist skills. Market access and value communication strategy are a necessity for products as early as Phase I. The earlier you begin creating your value story, the greater the potential reward.

The marketplace imperative is communicating how and why your drug will deliver value. Covance is the only company that can partner with you, from discovery through commercialization, to maximize the value of your product.

Services to Define Strategy.

Assessing and identifying the optimal connection between products and markets is essential to rewarding market access. Our experts can collaborate with you to develop:

Burden of illness evaluation

Treatment pathway and guidelines assessment

Competitor pricing, reimbursement and HTA review

Coverage, coding and payment analysis

Current and future policy assessment

Market sizing and revenue forecasting

Early product assessment

Positioning and launch strategy

HEOR strategy

Develop and Synthesize Evidence

Compelling evidence is essential for gaining market access and achieving the best possible price for your product. Our Market Access experts can partner with you to develop a validated, evidence-based value proposition through services including:

Trial and endpoint optimization

Pricing/WTP research and strategy

Comparative / real-world safety evaluation

Comparative / real-world effectiveness evaluation

PRO / ClinRO development and validation

PRO / ClinRO assessment

Utilization/cost study

Preference/adherence study

Health economic assessment and modeling

Value proposition development and testing

Communicate Value

Establish your product’s need in the marketplace by finding new ways to tell and sell your story to the right decision-makers through the following services: