No.1 CashBack Company: CashKaro Case Study

Introduction

Cashkaro is the largest and popular coupon and discount website in India. It was founded by husband and wife Rohan & Swati Bhargava in April,2013. They offer deals and discounts on more than 1500+ brands around India.

History of Cashkaro

Cashkaro was just an idea came in Swati’s mind when she and his husband(Rohan) got Rs.25000 discount on their honeymoon trip when they booked a flight to Maldives. It’ll excites Swati and she sees a fresh new opportunity to work on and start her entrepreneur journey.

So finally they started, Pouring Pounds a cashback company after quitting her investment banking job. And after experiencing with Pouring Pounds, Swati and Rohan started CashKaro in India in April,2013.

About funding rounds of CashKaro

Raised Rs. 5 Crore from London based angel investors in 2013.

Raised Rs 25 crores as Series A funding from Kalaari Capital in 2015 and also get fund from Ratan Tata in 2016.