Promotion

Branded trailer is odd and very intriguing

There's interest growing in the film Branded, previously known as The Mad Cow, from writer/directors Jamie Bradshaw and Aleksandr Dulerayn which stars Max von Sydow and Ed Stoppard. The interest mainly comes due to the odd and unusual nature of the trailer and the story behind it.

It's an unusual trailer indeed but it is very intriguing, controlling people with advertising and something much stranger...

Honestly the ideas behind Branded are hard to explain so I'll leave you with the blurb:

After Misha skyrockets to the top of the advertising business, a tragic mishap on the set of one of his productions torpedoes his career and he retreats into self-imposed exile. Ten years later, Misha returns to a radically changed world and finds himself plagued by visions of bizarre and terrifying creatures with the ability to influence people's thoughts, desires and actions. Creatures only he can see.

He soon realizes the creatures are part of a clandestine campaign unleashed by a rival advertising agency to make fat the new fabulous and create a new era of uncontrolled consumer appetite. In order to save mankind, Misha uses his own considerable marketing skills to launch an ingenious plan to try to eradicate the plague. But the corporate legions will not go down without a fight.

The trailer really is interesting, and not just because of the portrayal of brands in the film which seem incredibly close to real life, but for all the ideas that are bursting to come out but the trailer holds back on explaining. Mind you, come the end of the trailer the ideas are getting rather, well, big.