Now that we’re living in the digital age, even the most airtight marketing strategy isn’t complete until it takes influencer marketing into consideration. Influencers are respected bloggers, YouTubers, and social media users with an audience that listens intently to them...

Is your blog using the latest SEO strategies? If not, or if you aren’t sure what this acronym means, keep reading. You’ll discover all the basics of search engine optimization strategies for your web pages and blogs with this helpful...

If your marketing strategy is falling flat and not bringing the kind of viral attention you’re looking for, you need to boost your brand identity. Your branding is the difference between an average company and one that is memorable, unique...

If the essential purpose of advertising is to draw attention to your product or service, then social media advertising and PPC are some of the best options for your company. Learn how to get started with social media advertising, as...

The reason that practically all businesses are involved with digital marketing these days is very simple – there are literally billions of potential customers online every day, all of whom can become potential customers. If you’d like to reach large...

Having a digital presence is necessary for any business—but it is very important to make sure that digital presence is a good one. This post provides some best practices to help with web design. Focus on the Landing Page The...

The Basics of Mobile App Marketing Mobile app marketing is centered around promoting your app, so that it can be found in the midst of a very crowded market. It also seeks to engage those people who have previously downloaded...