Exchange ratio, a common term used by banner exchanges,
measures how often a member's banners are displayed. Our exchange
ratio starts at 0.67 (or 3-to-2). That means for every three banners
displayed at your site, our server will display your banners at least
twice at other sites. But that's not all.

Hit Credits

Our members achieve higher exchange ratios with hit
credits. More hit credits will increase their exchange ratios so
their banners are displayed more frequently. Sometimes a member's
exchange ratio could be as high as 5.00.

You earn 0.8 of a hit credit when someone clicks on a banner being
displayed at your site. To prevent members from generating unlimited
hit credits for themselves, we give 50% less hit credits for each
additional click by the same user at the same site.

One hit credit is deducted from your account each time we send a
visitor to your site--unless your hit credit balance is already at
zero. In which case, we will forego the deduction. Your balance will
remain the same.

Even with zero hit credits, we will continue to display your
banner at the 0.67 exchange ratio. After seven consecutive days, we
will also give you one charity hit credit. Under these
conditions your site should receive more than 80% of the visitors that
it sends to other members. Therefore you
trade click-thrus with other members at a 5-to-4 ratio or
better.

Bonus Hit Credits

You can earn hit credits in other ways too. When you
refer new members to us, you will
receive as many as 60 hit credit for each referral. You can also
earn hit credits by voting in the Hot! Site election (we'll explain
this later). Finally, you can also help us
police other members.

With so many ways to earn hit credits, with little effort any
member can receive more visitors than he or she sends to other
members. No other banner exchange can make such a claim.

You can also purchase hit credits if your site needs more
visitors. Our hit credits are unlike the impressions offered by other
banner exchanges. One hit credit, whether it is purchased or earned,
is a guaranteed visitor to your site.