The Log Series distribution is frequently used to represent species
richness and occurrence, first proposed by Fisher, Corbet, and
Williams in 1943 [2]. It may also be used to model the numbers of
occupants seen in cars [3].

Fisher, R.A,, A.S. Corbet, and C.B. Williams. 1943. The
relation between the number of species and the number of
individuals in a random sample of an animal population.
Journal of Animal Ecology, 12:42-58.