Because it does all start with this Becky person. Hidden in plain sight on Lemonade, Beyoncé touches on infidelity in the song "Sorry," with the lyric: “He only want me when I’m not there. He better call Becky with the good hair.”

Now, the backstory, if you’ve not been closely following the rumor mill around Jay Z in the last 10 years or so, he’s been allegedly romantically linked to many a pretty lady - from fellow singer Rihanna, to reality TV “star” Casey Cohen. About two years ago, the same rumor mill linked the Tidal founder to Rachel Roy, the ex-wife of his ex-business partner and best friend, Damon Dash.

You see where this is going.

Rachel, for her part, posted to Instagram the night Lemonade was released: “Good hair. Don’t care.”

Oh no you didn’t!

The Beyhive went nuts, trashing Ms. Roy’s social media accounts wherever they could find them. And by trashing, I mostly mean leaving a nasty comment, and then vandalizing them with bee and lemonade emojis. It got so bad; Roy even set her Instagram to private. But in the heated haze of online wars, some of the Beyoncé defenders missed the “o” for an “a” and started attacking Rachael Ray’s accounts. Displaced nastiness, for sure, for as far as we know, Jay Z has never been linked romantically to the 11-years married Ms. Ray. But, I suppose you can never count it out.

No comment on the incident from Ms. Ray, by the way.

However today, Rachel Roy tried to tamp out the fire a bit, tellingPeople Magazine: "I want to put the speculation and rumors to rest. My Instagram post was meant to be fun and lighthearted, it was misunderstood as something other than that… There is no validity to the idea that the song references me personally. There is no truth to the rumors."