If you want to be a part of the progressive developments in the wireless industry, CTIA WIRELESS 2006(R) is where you need to be. The premier event for all things wireless, CTIA WIRELESS 2006 is being held April 5-7 at the Las Vegas Convention Center. Service providers, including new and existing Mobile Virtual Network Operators (MVNOs) will be showing off customized content for everyone from sports and movie enthusiasts to eBay shoppers, while cable operators demonstrate new packages that will round out the quadruple play with wireless telephony services and mobile applications such as ringtones, games and wallpaper. Attendees can also expect to see the latest wireless fashion trends and uses for camera phones, as well as new developments in mobile marketing that have propelled creative advertising onto handheld devices.

"This year's show marks an exciting movement in the wireless industry. It's not just about gadgets and technology -- wireless is a lifestyle that allows everyone to communicate and access information on the go," said Steve Largent, president and CEO of CTIA. "No other means of communication provides us with as much freedom, mobility and efficiency as wireless. It lets you carry your world with you in your pocket -- your music, news, weather, sports, games and work -- all of that and more in one device. CTIA WIRELESS is the only show where you can see and learn about every aspect of wireless that touches our lives."

The Mobile Entertainment eXpo at CTIA WIRELESS 2006 will be dedicated entirely to the dynamic world of mobile entertainment, which ranges from videos and music to games and movie trailers, and encompasses developments in multimedia, text and voice messaging. The M-tertainment Pavillion will showcase up-and-comers in this space with the hottest mobile trends spanning content, services and technologies; including Japan's #1 application -- mobile dating -- the hottest new wireless trend that is making headlines worldwide. CNET Games & Entertainment will also present the 2005 Mobies Award winners, recognizing the best innovation, creativity, design and technical accomplishment in wireless games.

On Tuesday, April 4th, CTIA and the Mobile Marketing Association will host Marketing - The Mobile Channel, which will focus on how companies are reaching nearly 200 million North American mobile consumers through their mobile devices. The conference will address how the mobile channel compliments traditional forms of advertising, and helps build loyalty and awareness by engaging subscribers in interactive dialogues.

The Wireless Imaging Gallery will feature a display of images demonstrating the broad range of creative possibilities enabled by camera phones. Photos from the PMA Camera Phone Shoot-Out at CTIA WIRELESS 2006 -- where various camera phones will be put to the test -- will also be displayed here.

Fusing the worlds of fashion and wireless technology, the CTIA WIRELESS Fashion in Motion runway show will display the hottest wireless devices and accessories on the market today, as well as the futuristic technology of tomorrow. New this year is the Technology & Fashion Scholarship program -- five technology & fashion schools will be invited to submit communications technology prototypes judged by leaders in the tech and fashion industries and showcased in the fashion show. The winning team will receive a $10,000 scholarship, provided by CTIA.

Conference Programs

The CTIA WIRELESS 2006 education program -- along with several additional co-located conferences -- will provide attendees with the latest information on mobile products and trends as well as new innovations underway. Sessions will explore everything from the widespread consumer use of Smartphones to developments in mobile TV technology, downloadable content, mobile payments, digital rights management and the many ways in which consumers will be able to share wireless content with hundreds of friends and family members. Leaders in the mobile ecosystem will address new infrastructures, operating systems and designs that will make mobile content and devices more accessible and user friendly.

Co-located conferences at CTIA include:

--MECCA 2006 -- features sessions focused on next generation mobile entertainment. The Official Mobile Entertainment Event is presented by Billboard Magazine.

--International Perspectives & Trends in Mobile Entertainment -- a series of sessions providing international insights on mobile content, presented by the Mobile Entertainment Forum.

--IEEE International Symposium on Broadband Multimedia Systems; mobile and handheld systems for entertainment on the go -- this symposium brings together content originators and distributors, wireless service providers, technology developers and suppliers and will address how broadcasting, consumer electronics, telecommunications and networking technologies are rapidly converging to create new ways to broadcast rich media content to consumers on the go.

--Marketing: The Mobile Channel (details above)

About CTIA WIRELESS 2006

As the premier global event representing the complete wireless, mobile computing and wireless Internet industry and the largest wireless show in the world, CTIA WIRELESS 2006 brings together all industries within the communications ecosystem and all those affected by wireless technology for three days of intense learning and networking. Visit www.ctiawireless.com.