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Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Royal Ascot has chosen a company owned by members of the Qatar ruling family as the first sponsor in its history, "untroubled by the controversy engulfing the tiny Gulf state over World Cup corruption allegations and concerns about migrant worker abuses," according to Roger Blitz of the FINANCIAL TI ...

Koç Holding has signed a three-year agreement to become the main sponsor of the Turkish Olympic Committee ( Turkish Olympic Committee ). ... Bundesliga side Borussia Dortmund player Jakub Blaszczykowski "has signed an endorsement deal with PVC window manufacturer Drutex." Blaszcykowski, who i ...

La Liga side Espanyol signed a sponsorship agreement with gaming technology provider Power8 for the next seven seasons, according to Juan Terrats of EL PERIODICO. The deal is worth a total of €30M ($41M) -- €4.5M ($6M) per season. Power8 will have its name on Espanyol's stadium and "will b ...

Samsung launched its World Cup marketing campaign #Selfie4England on Friday. The campaign asks fans to post their #Selfie4England to Samsung Football Facebook or Twitter, and will then give fans prizes including signed England shirts and state-of-the-art Samsung products. Samsung will also be provid ...

Brazilian and Chelsea midfielder Willian has signed an endorsement deal with Brazilian soft drink manufacturer Guaraná Antarctica. Willian will appear in advertising for the soft drink brand with some of his national teammates. Willian: "I was 15 when I won the World Cup Guaraná Antar ...

The 2014 Glasgow Commonwealth Games unveiled Kellogg's as its latest sponsor. Kellogg's will be the event's official provider of cereal snacks and will supply its Nutri-Grain cereal bars for the athletes and workers ( Glasgow 2014 ). ... The Austrian Football Federation (ÖFB) has extended its p ...

Construction machinery specialist Cramo has agreed to become an official partner of the Champions Hockey League in a deal that runs through the '16-17 season. Cramo's brand will appear on the helmet and jersey back of each team's top scorer. Cramo will also receive branding on ad boards in TV view a ...

Brazilian singer Claudia Leitte on Wednesday "became an involuntary protagonist of a World Cup anecdote" while addressing the media, according to SPORT. When a Spanish journalist asked Leitte to "pose for a picture with a Barcelona shirt," she was willing, but "FIFA sharply prohibited her from takin ...

Second Bundesliga side 1860 Munich has agreed to a two-year extension to its sponsorship deal with vehicles manufacturer MAN, according to SOCCEREX. MAN will also "become a premium sponsor of the club." It "will supply a Neoplan Cityliner coach for the first team as well as six smaller vehicles for ...

Formula E "has appointed Dare to its international creative account," according to CAMPAIGN LIVE. Dare beat three agencies, including VCCP, "and will be tasked with helping to launch Formula E’s inaugural season in September." The agency’s brief "spans all channels" in the 10 host marke ...