Women have become a main interest of the sportswear market in the last few years and inspired major changes to traditional athletic brands. The latest: using models and bloggers to market to their audience - not athletes. Iconic brand Adidas has switched to taking on influencers in their advertising efforts and expects to double their share of the market by 2020. Quartz.

We 💖 Adidas at Truly Social HQ

Short, Sweet, And A Little Morbid

Trending on twitter today is a wonderful new tag: #My4WordObituary. The tag is full of hilarious hypothetical last tweets of users, and we’d love to see you taken on the challenge. Tag us @trulysocialinc in your four word obituary.

Ours would say "Party Pugs For Life"

WB Turns Up The Heat

Whoah. Warner Brothers unveils Stage 13, their “home-grown digital production company” which aims to make “premium, high-quality digital content: for more diverse audiences to be published on YouTube, Facebook, Snapchat and Musical.ly. Sounds like the heat is on. Tubefilter.

WB productions straight to our social feeds? This is very exciting

Truly Social With Tara: Consistency Is Key

When trying to grow your channel (or presence on any platform), the only thing that will guarantee your success is consistency. However, consistency means a LOT of things. In this week’s video, Tara talks about all of the things that consistency means to your success and how to make sure you heed it. Watch the full video here.

You should be so committed you've put a ring on it

#food #nails #fashion #instagood... #ham?

Fashion nails have spiked in popularity with the hip youngsters lately, but we didn’t see this trend coming. The popular pose to show off your new nails has been to display them holding something cute and fun. But now, those with coloured nails are matching them to food, objects, drinks, and more, to hilarious results. See the thread on Twitter.