Apparently, "cold pressing" is just a fancy term for masticating, which is what this 40RPM juicer is basically about. Besides that, the Juicepresso Cold Press Juicer does offer its 3-in-1 Smart Extraction System -- a combined screw, mesh screen, and rotating brush that is intended to retain all the enzymes and nutrients in the produce. By the way, it has a quite-high warranty of 7 years (but definitely not the highest, as some have up to 15) and BPA-free components.