Coconut Market - Cool With the First Ever 100% Raw Coconut Water and Fair Trade Coffee Mix by Harmless Harvest

A new refreshment drink hit the shelves of the Whole Foods Markets chain across the U.S. this summer: 100% Raw & Organic Coconut Water with Fair Trade Coffee. This unusual concoction is made from Fair Trade & USDA Organic certified Nam Hom coconut water blended with organic coffee beans.

Harmless Harvest is known for its exceptional sourcing of ingredients. Coffee beans, in this new product, are grown in Peru by a local association of coffee producers in Cajamarca, and the coconuts are imported from Thailand. Adhering to organic and fair trade practices, they supply a 100% Fair for Life certified product, supporting sustainable agriculture.

The new beverage combines the hydrating properties of coconut with the natural energy thrown off from coffee beans. In addition, the 100% Raw & Organic Coconut Water with Fair Trade Coffee contains no sugar, dairy or preservatives, making it an ideal option for the lactose intolerant and those who prefer low-calorie drinks.

Established a scant six ago by Douglas Riboud and Justin Guilbert, Harmless Harvest's team set their sights on proving, once and for all, that an ecosystem-based business model can be successful for businesses engaged in the food industry. Innovative technologies coupled with deep-rooted harvesting traditions enable the Harmless Harvest to create high quality products without resorting to additives and artificial flavors.

Meanwhile, Indonesia continues its dominance in the global coconut trade. In 2014, Indonesia exported 311 thousand tonnes of coconuts totaling 50 million USD, 2.5 times higher than the previous year. Its primary trading partner on the global coconut market was China, where it supplied 61% of its total coconut exports in value terms, accounting for 29% of China's total imports.

Overall, the global coconut trade reached 71 million USD, with a CAGR of 103% from 2012 to 2014. In physical terms, it showed steady growth, rising from 84 thousand tonnes in 2012 to 346 thousand tonnes in 2014.

In 2014, China (87%), Australia (3%), Italy (2%) and the U.S. (2%) were the leading destinations of coconut imports, together making up 93% of global imports. The share of the U.S. increased (+2 percentage points), while the shares of China, Australia and Italy illustrated negative dynamics (-1 percentage points).

Sri Lanka and India were among the other main global suppliers of coconuts in 2014 with a combined share of 24% of global exports. However, the fastest growing exporters from 2012 to 2014 were Mexico (a 68 times increase in 2 years) and Sri Lanka (+93% per year). Sri Lanka, by virtue of this meteoric growth, significantly strengthened its position in the global export structure.

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