Twitter Biz Center Being Introduced

No, this isn’t the Biz Center as in Biz Stone’s foray into shared office space. Nope, this is Twitter’s move to offer specific business services that will enhance Twitter’s abilities to serve the business community. Eventually this will be another one of those things that will maybe even help Twitter, ummmmm, make money. How about that?

According to the company, “only a handful of accounts have these features presently,” but it will expand on a gradual business to more accounts.

Those who are receiving invitation to take part out of the gate are getting an e-mail that goes something like this

“Congrats!

Your account has been invited to participate in testing one of Twitter’s newest business-centric features, the Twitter Toolkit. We’ll be rolling it out to you within the next few days (if you don’t have it already) for your business or organization’s Twitter account. To get started, visit your business’ Twitter account settings…

http://twitter.com/settings/account

…and look for the “Business” tab. From there you’ll be directed to fill out some information which will help us verify your business or organization.”

The Mashable article looks at the entire process with screenshots but the most interesting is likely to be the ability to receive a direct message from any follower whether your company is following them or not. This could be a boon to companies using Twitter to assist with customer service efforts. There will also be a verified account optiond as well. Here is a look at the page where a business to make these features happen.

It’s obviously a good thing that Twitter is adding more business functionality to their offering. Of course, what the price points end up being will tell us all whether this is going to be something that any business can get involved in or if it will be cost prohibitive to the SMB crowd.

How much would you pay for more business related services from Twitter?

I believe their ultimate goal in making this feature is just to do business and not to offer for free! It depends on the value of the tool people/business prefer paying. Linkedin is an established platform to advertisers and many businessmen and hence people feel more authentic to utilize their paid service, so I hope this new launch will also become equal and even more useful in future! Let’s see when its released! Also I think they should work out on the interface of this launch which will attract more people!

The DM feature without having to follow the user is great. Sometime you do not want to air your dirty laundry/ service issue on your public timeline.
.-= Brent Nau´s last blog ..Library of Congress To Archive Drunk Tweets =-.