The Verizon FiOS Campaign Recognized

Congratulations to our Verizon FiOS Innovation Campaign team for being highlighted in a Forbes column on the most innovation influencer programs. This integrated program to reach the developer and startup community brings together partnership strategies, local influencer events, brand journalism and content marketing, media and social management all into a highly targeted, measureable program.

Here, via the HuffPost syndication of the article, is what the column had to say.

Verizon FiOS invited thought leaders and early technology adopters in the innovation and technology communities to mix and mingle, share ideas, and explore new ways to optimize today's connected home during two major real-life events in Boston and New York - as well as to continue their networking online. During the two meet-ups, Verizon FiOS expanded its database to over 1,000 members of the innovation and technology communities, with more than 20 potential partners and over 400 attendees. Verizon didn't have a community prior to these events and Alberto Canal, Vice President, Corporate Communication at Verizon is certain that finding the right combination of ongoing social outreach and in-person events is key to building the strongest community possible.