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Viewers demanding a full explanation of the melted baked alaska scandal were
left without answers yesterday, while executives at the BBC were privately
thrilled that The Great British Bake Off had stolen the limelight
from their rivals at ITV.

In a week that ITV hoped would be dominated by the return of Simon Cowell to The
X Factor, a glitzy Saturday night singing contest that costs more than
£1 million an episode to produce, the country was instead gripped by a
low-budget cooking competition filmed in a marquee in a field.

Diana removes Iain Watters Baked Alaska from her freezer and leaves the desert to melt. A annoyed Iain throws it into the bin on 'The Great British Bake Off', Shown on BBC One HD Featuring: Iain Watters, Diana Beard When: 28 Aug 2014 Credit: Supplied by WENN **WENN does not claim any ownership including but not limited to Copyright, License in attached material. Fees charged by WENN are for WENN's services only, do not, nor are they intended to, convey to the user any ownership of Copyright, License in material. By publishing this material you expressly agree to indemnify, to hold WENN, its directors, shareholders, employees harmless from any loss, claims, damages, demands, expenses (including legal fees), any causes of action, allegation against WENN arising out of, connected in any way with publication of the material.**