Nielsen recently joined the Latin Academy of Recording Arts & Sciences as sponsor of the Leading Ladies Luncheon for the second consecutive year. The event, set in the midst of the star-studded Latin GRAMMYs week in Las Vegas, honors Latinas within the arts and entertainment industries who have made significant and indelible impressions on—and contributions to—their fields.

We’re proud to be celebrating Nielsen’s 25th anniversary in Romania. Over the last two and a half decades, Nielsen Romania has grown from a small team of just six associates auditing 90 stores in Bucharest to having 210 permanent members of staff, covering all fast-moving consumer goods (FMCG) business in the country.

Definitions of diversity must be market-specific in order to be effective. That’s why we focus on creating regional Diversity & Inclusion action plans that allow for our associates to take the core principles of our global strategy and adapt them to the unique needs of their markets.

Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.

Throughout 2018, we’ve worked hard to deliver on our mission to facilitate greater collaboration for the retail and consumer packaged goods industry by providing an open and collaborative ecosystem in our Connected Partner Program.

At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company’s potential into the future.

Earlier this month, Nielsen leaders gathered with delegates from more than 400 companies at the annual LEAD Network event in London to celebrate past achievements in diversity and inclusion, as well as identify work still to be done. Angela Talton, our Chief Diversity Officer, delivered a keynote address making the case that fostering diversity and inclusion is not only useful for reaching workforce representation goals—it helps produce better financial results.

Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.

On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]