Barnes & Noble now working with Google for same-day delivery of books in some metro areas

Book retailer Barnes & Noble is now working with Google for same-day delivery of books in some metro areas including Manhattan in New York, West L.A. and San Francisco.

Market leader Amazon offers local delivery in some areas, and now B&N (with some help from a tech giant), is looking to challenge them with a low cost alternative.

"We think we're going to get new customers and incremental sales" through the deal says Barnes & Noble chief merchandising officer Jaime Carey. "The speed to market they are offering our customers and their customers is really incredible."

Google added: "We're excited that people in San Francisco Bay Area, West LA and Manhattan will be able to use Google Shopping Express to get same day deliveries from Barnes & Noble, joining our existing retail partners like Target, Costco and Staples."

The news comes on the heels of Amazon's expansion of their same-day delivery service, adding new locations in NYC, D.C., Philly, Dallas, Baltimore and Indianapolis. Amazon delivers much more than just books, however, at $5.99 for Prime subscribers.

For the new partnership, Google Shopping Express members get free same-day delivery and non-members pay $4.99.