While blogging is a great platform for people of all walks of life, the likelihood is that very few of us come to it purely for pleasure. We want to achieve something from our site, and the biggest thing most of us want to achieve tends to be an increased source of revenue.

The best way of making money from your blog is by producing a superb product which serves a number of different functions.

The advantages of having an outstanding product include:

Drawing people to your site through specific key words

Generating money by encouraging people to purchase your product

Attracting traffic back to your site after they have used your product successfully

Encouraging people to make referrals to new customers for your product

There are two main types of product which you can develop – one which is a free download, which is designed to attract traffic to your site, and one which people have to pay for.

Whichever you choose to opt for (or both!), the advantages are well worth the effort which it takes to set your product up on your business blog.

How to find your niche in the product field

The best way to identify what kind of product to develop is to undertake research in to what your customers are ideally looking for.

By ascertaining what the primary keywords are that your customers are searching for, you will be in a great position to work out a product which will answer their needs.

Check out the main phrases which people input in the key search engines, and this will support you to develop an industry-related product which meets those needs.

Developing your ideal product

Once you know what your product will be, you simply have to set some time apart to develop it. Creating your product can seem daunting, but the chances are you know what you want to say, based upon your customer’s needs.

Back up any claims that you make with research, and make sure your product is proofed well so that it doesn’t contain any errors.

This process is as important for free downloads as it is for paid-for items, as no-one likes to feel that they have wasted their time needlessly downloading something which the creator hasn’t taken care over.

Providing a quality free product will make your customers feel loyal towards you, encouraging them to come back again and again. Possibly making purchases the next time they visit your site.

Launching your product

Once you have your product, you need to make sure you market it well both on and offline. Harness all of your resources to make sure you tell everyone around you what you are offering.

By creating a Facebook presence, tweeting about your product, and marketing it well, you will generate as much publicity around your product as possible. This will support a strong customer interest and get your product off the ground.

Keeping your product updated

Once your product has been up and running for a while, remember to keep it updated and refreshed from time to time. Keep abreast of changes in your industry, linking them back to your product.

Each time you update or revise your product, you are in an ideal position to market it once again to new and existing customers, keeping it interesting and bringing it to people’s attention over and over again.

That’s the end of this blog expert series. I hope you have enjoyed all the posts and thanks for reading / commenting on them.

41 Responses to Blog Expert Series: Making Your Killer Product

Hmm.. the thing that makes me wary of creating my own product is that I feel it’s a one and done deal. After a certain amt of time, noone will want to buy it. That’s why I prefer affiliate marketing moreHenway recently posted..Dieting during Holidays

Ha-Ha 🙂 Actually there is a very thin line between being consistent (having patience) and just being stubborn. There are two very important advices people should follow. The first is to have patience and to not give up. The second is to not be afraid to give up from bad ideas. As you can see the two advices are pretty much the opposite thing. So we should always know and consider BOTH advices. Choosing the right one for a certain situation is vital. But we can’t make the choice if we know only one of them :). Regards.

I’ve begun looking at older posts and looking to do more with my niche by writing an ebook. That’s what a lot of my readers have asked about. Will be awhile before it’s ready as I am working on other areas at the moment. Good idea to keep updated and show it to new readers.

Its a must to create a product that will intrigue all readers because it give you the chance to morph a visitor into a potential client. Its a fact that everybody wants uniqueness, so its your opportunity to flaunt your intelligence and creativity.

I think the best way is to give a product for free to attract subscribers and a constant stream of new visitors. After you can create a product and sell it. This way you have a larger pool of people to offer your product too.

After updating the product do you give it for free to your last customers or they will have to buy it again ? Will they want to do that knowing that is the same thing with some updates?Alex recently posted..Serveste strudel

Once again a stellar post. Product creation is so important and I agree that whether it is free on not, you must have great value. the other day I opted in for a free ebook at the request of someone whose list I was already on and the content was so poor that I will not buy anything from this site and I have lost some trust of the referring site. If you initial free product is marginal, you can sabotage your future efforts. I think your post on product creation says it like it is. thank you

Great advice Andrew. I find that I am getting caught up in the write a post or develop a download product or guest post or find forum to chat, vortex. When you are just starting with your blog it seems there is so much you need to be doing at once. And while I work on one of the items, I’m stressing over why I haven’t completed one of the others. So much to do, so little….creative juices to do it all.

I Find that staying focused on a product can be hard at times. I get a good idea and start working on that and then another idea comes up. I do have to stop doing this to myself and stay focused at all times. Thanks for the tracks you lay down to follow Andrew. They are a road to success. DebbieDebbie recently posted..Wash away your blues and be happy the easy way!

Nice exchanging of ideas huh?! 🙂 Yeah, I agree with you Andrew. “Outsourcing” — that’s the right term and perfect solution that one must do. Even how good and even if your product has a high quality, still you must make a good marketing plans and strategies. Simple yet an informative blog will always top at customers attention. Thanks a lot!

Hi Andrew, Nice tips! I agree that if one is selling a product that I buy, I would like them to always update that product or page. Some time ago, I browsed a product and was verifying them for the price as I was ready to purchase it, but when they told me the price (which was a few dollars more than what I saw at their site), I got turned off, even if they said that that was the price last year. So I strongly agree that if you are going to sell something, always update your product page so people won’t think you’re ripping them off. Thank you for sharing!Felicia recently posted..World Champion holds tight to his money

Nice ideas and tips Andrew.It is important to have an updated product and promoting it in right market that is specific niche to get better results. It is important that we provide the USPs of product so that your target audience know that the product is really important for them.Whiztechy recently posted..Black Friday Discount Offers for Bloggers At ShoutMeLoud

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