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Tropicana Launches Juicy Rewards

PURCHASE, N.Y. -- Tropicana launched Juicy Rewards, a new program aimed at making it easy for consumers to get more from their juice by offering 20,000 ways to save money on healthy pursuits. By purchasing one carton of Tropicana orange juice, families can get up to $15 in savings -- or up to $30 with one carton of Trop50 -- to redeem for thousands of active, fun experiences, according to an announcement by the beverage company.

Juicy Rewards includes something for everyone, from Adidas fitness gear and TaylorMade golf equipment, to vacation savings on the Norwegian Cruise Line and Yosemite National Park, according to the company. There are also thousands of local rewards such as discounts on theater tickets in Chicago or aquarium admission in San Francisco.

Consumers can participate and save by buying Tropicana, and finding the unique codes on the packages -- for Tropicana Pure Premium, the code is under the cap, while for Trop50 and Tropicana Pure Premium 89-ounce jugs, the code is on the back of the containers. They then register at Tropicana.com, enter the codes to get points, and start redeeming.

The following is a breakdown of the value and rewards one can earn with each purchase:

Points can be redeemed immediately or banked and combined for larger rewards. Offers vary by location. Participants also can donate points to "Rescue the Rainforest," an effort that helps save endangered rainforest, according to Tropicana.

Tropicana Products Inc. is a division of PepsiCo Inc., based in Purchase, N.Y.