KEATON Jones was inundated with support from celebrities after a video of him tearfully talking about being bullied at school went viral.

But the feel good story was tainted overnight when disturbing Facebook posts from Keaton's mum, Kimberly, came to light.

On her now deleted Facebook page, Kimberly Jones was seen in pictures smiling while holding a Confederate flag which is considered by many to be a representation of white supremacy.

She also posted a bizarre message on Facebook in August just two weeks after a white supremacist drove his car into a crowd in Virginia.

"Dear butt hurt Americans, If you aren't bleeding, no bones are sticking out & you can breathe, STOP crying! For the love, some folks clearly never picked a switch. And before y'all start talking to me about metaphorical, emotional, financial or historical blood & brokenness, Don't. Join a group."

It's not known exactly what she was referring to.

Overnight an Instagram account, allegedly belonging to Keaton, posted an apology for his mum's controversial posts, however the Instagram account has now been deleted.

The post said: "This is Keaton. I want to apologise on behalf of my mum for the things she has said towards other races. I love my mother but I also realise wrong is wrong. And what she said was wrong. I hope we can all put her mistakes in the past and focus on bettering the world. Thank you."

The photo of the apology was captioned with the message, "I hope you all can forgive her, she is a good person. We all make mistakes".

Keaton's sister, Lakyn, also took to Twitter to deny any of her family members are racist.

The emotional video of Keaton talking about being bullied was posted on Facebook by his mum on Friday.

"Just out of curiosity, why do they bully?" the boy asks in the video.

"What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them. It's not okay."

His mum asked: "What did they say to you?" and the tearful boy replied, "They make fun of my nose. They call me ugly. They say I have no friends".

The video, which was posted on the now deleted Facebook page, had been viewed more than 22 million times and prompted an outpouring of support from some of the world's biggest stars.

Snoop Dogg, Justin Bieber, Demi Lovato, Mark Hamill, Dr Phil and even Donald Trump Jr have reached out to Keaton on social media.

Captain America star Chris Evans even invited Keaton and his mum to the Avengers premiere in Los Angeles next year.

Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school are deciding what kind of people they want to be in this world, how would you and your mom like to come to the Avengers premiere in LA next year? https://t.co/s1QwCQ3toi

A man called Joseph Lam was so moved by Keaton's video that he set up a GoFundMe page which received more than $US50,000 in donations before he paused the fundraising effort after Kimberly Jones' racist Facebook posts were revealed.

He addressed the controversy by writing, "this is not about the mom!"

"However passing judgment on her before you know her is a form of bullying. Condemnation before evaluation is the ultimate form of ignorance. I can't even say for sure that any of what's being said is true. I don't know the family personally and never claimed to have known them.

"This is about a kid who's been bullied and not just one kid, Keaton, there are many unspoken cases about kids being bullied. We have to be the voice for the voiceless. In the video I saw a kid crying not just for himself but for others. To me that's a kid with a heart of gold and deserves praise.

"I'm hoping that we can turn the money into something good whether it be for private school or college fund. I'm in touch with GFM [GoFundMe] on how to proceed at this point."