The Call to Action of any ad is crucial to success, but in email the CTA can spell the difference between engagement and a list member unsubscribing. Here's how to use the CTA to keep customer engaged and clicking.
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There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content.
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Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here are three tips
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While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so.
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For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?
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With consumer trust a valuable asset for a brand, is it possible that some of the biggest brands are using 'dark UX' methods to boost sales and increase revenue? Yes, it's entirely possible, according to user experience agency, Sigma.
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