Our approach.

We artfully combine strategy and creative in a Big Book of Brand Know-How, so your team can understand the brand, feel it and work it.

“KNOWN has a very unique approach. Our Big Book is so much more clear, comprehensive, thoughtful and organized than anything we’ve had in the past.”

D. WOODFORK, Association of Corporate Counsel

CASE STUDIES

CASE STUDY 1

SMITHSONIAN TROPICAL RESEARCH INSTITUTE

One of the leading research institutions of the world, STRI was great at science, but not so good at telling their story. A major capital campaign forced STRI to up its game.

OUR ROLE

In partnership with leadership consultant, Richard Schooley, we helped the scientists become modern storytellers, developing a brand strategy then creating a comprehensive execution guide.

“The Big Book is brilliant. You guys are a true joy to work with and so smart.”
E. BERMINGHAM – Director, 2007–2013

CASE STUDY 2

PHILIPS CRYSTALIZE

Philips invented a new application for imaging technology but hadn’t figured out the business model. They had a stack of white papers but lacked clarity and direction.

OUR ROLE

We took the idea and transformed it into a brand, first developing the brand strategy and then defining every aspect of its look and message.

“Jeff and Chris can certainly build a brand. But they also know how to connect all the dots and execute.”R. PAULSON – CEO/General Manager, 2009–2012

CASE STUDY 3

GRAVIE

Gravie launched a website that helps consumers choose and buy insurance. They needed a brand as simple as healthcare is complex.

OUR ROLE

We developed a differentiating brand strategy, and then brought it to life through a logo, tagline, and introductory collateral.

“Through their insightful and creative process, KNOWN delivered design and story that brought our brand to life. Their work was beautiful and simple.”J. PREVOST – Co-founder & Head of Brand Experience

CASE STUDY 4

BOX TOPS FOR EDUCATION

One of America’s favorite school fundraising programs had fallen victim to its own success. Too many agencies, too many ideas, too much turnover.

OUR ROLE

By revealing new insight, we focused and reconceived the brand strategy, leading a large team to smarter, more consistent execution.

“Thanks to KNOWN’s Big Book, I don’t have to be a heavy-handed manager. The guide makes things objective. It is written!”K. BOW-SUNDY – Integrated Communications Brand Manager, 2011–2014

CASE STUDY 5

COMO FRIENDS

The fundraising and advocacy arm of Como Park Zoo and Conservatory often got confused with the organization it supported. Como Friends needed to stand out and take credit for their work.

OUR ROLE

Coaching the team and board members along the way, we developed a clear position and then recalibrated creative to deepen meaning and strengthen brand equities.

“Working with KNOWN was a game-changing experience for us. Now we’re more efficient and confident in what we’re doing.”J. STICHA – Executive Director

CASE STUDY 6

FOOD SHOULD TASTE GOOD

Significant investment in consumer research had failed to provide the clarity this recent acquisition needed to appropriately expand its presence around the grocery store.

OUR ROLE

We turned an overabundance of insight and data into a singular brand compass, and then used it to direct the brand’s voice, graphics and packaging.

“KNOWN’s strategic muscle is strong. They really know how to dissect a problem so they can understand and solve it.”C. MOSHER – Brand Design Manager

“KNOWN is different from other agencies. They bring our brands to life verbally and visually from a place of deep insight and understanding. Their Big Book is a simple but essential articulation of the soul of the brand that inspires great creative.”

C. MOSHER, General Mills

“KNOWN enters into a deep converstation that ensures strong and relevant brand strategy. Sure, they can do the brilliant creative. But it’s brilliant creative based on the best strategy.”

J. YAGER, Public Radio International

“KNOWN is one of the best partners we’ve ever worked with. They’re different than other agencies because of their efficient process for getting to deep insight, and then translating it into a Big Book I use every single day.”

J. STICHA, Como Friends

“KNOWN is my partner in creating and defining my brand. They’re brand stewards who make sure everything we do is on-strategy. I trust them and I love working with them. They’re an integral part of our team and our success.”