March 2019

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Fabriclore collaborates with Hatheli Sansthan

27Feb '19

Pic: Fabriclore

Fabriclore has collaborated with Hatheli Sansthan to co-design and develop products directly with rural artisans, expanding production capacity to market it globally. The partnership is aimed at building a sustainable livelihood for artisans. It has 384 registered artisans spread across 48 villages, of which 323 artisans are women trained in various crafts.

"We believe it is the responsibility of the e-commerce industry to support the artisans and weavers across the country and help them adapt to the changing environment, become self-sufficient, and encourage their younger generations to not let the tradition of hand-made goods perish. With the vision of empowering artisans, Fabriclore.com is happy to join hands with Hatheli Santhan, an offshoot of Barefoot College located in Tilonia, Rajasthan, empowering 384 artisans, out of which 30 men residing in parts of Tilonia, Chota Narena, Kotri, Bagru and Barmer, Rajasthan," said Sandeep Sharma, founder, Fabriclore.com.

Hatheli Sansthan is engaged in the activities of development of rural livelihood & skills by means of manufacturing products in the categories of home furnishing, apparel, accessories & home decor.

Being the exclusive online Partner of Hatheli Sansthan, Fabriclore aims to further cultivate original design thinking in rural artisans & enable the urban audience to enrich their artisanal roots and live a handmade life. "With no professional training or knowledge, these artisans of Hatheli Sansthan take inspiration from the modern-day utility products and try to improvise their own designs. For motifs, they take cues from the village landscape which includes the daily routine, flora & fauna spread across the land of colors, Rajasthan. From Tree of Life & King & Queen Applique to Peacock and Floral patchwork bedsheets, from the timeless craft of Gudadi & hand-glove puppets to traditional Bell Totas, each product is backed by a fascinating story," Fabriclore said in a press release.

With making their ground strong in helping the communities develop new design, and global representation over the past two years, Fabriclore.com is now expanding their yarns of love to artisans who are tirelessly working towards sustainability and social empowerment, not just preserving the age-old Indian art and culture but rather giving modern flavor to traditional designs. At Fabriclore, along with more than 20 textile crafts like Ajrak, Kalamkari, Shibori, Ikat, Tie & Dye to name a few, 10+silks including Chanderi, Tussar, Banarasi, Raw Silk and more, artisanal dupattas, stoles & unstitched suits , it will now have an all-new range of 100 per cent hand-made home furnishing, décor and accessories, crafted by the people of the soil, the release added.

"Our idea behind supporting these artisans is not limited to empowering them but also to encourage people to adapt a hand-made lifestyle. There was a time when right from eatables & apparels to home décor & furnishing, everything had hints of handmade, we are trying to revive that culture & create a more sustainable environment. We believe as important it is to stay well-versed with the changing environment, it is way more important to find a mid-way and not let the hand-made tradition conk out,” said Anupam Arya, co-founder, Fabriclore.com. (RR)

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