Tag Archives: how to market a small business

Caught your attention didn’t I? That’s the premise in putting a P.I.M.P. (Proprietary Integrated Marketing Platform (or Program) to work for the benefit of your business.

If one is willing to make the effort they can create an approach to their marketing effort that doesn’t focus only on imitating, duplicating or replicating what others do. Surprisingly it’s not that difficult.

“You’ve gotta be original, because if you’re like someone else, what do they need you for.” – Bernadette Peters

So why is it so rare? One aspect is attitude, if one is afraid of leading the way, due to a totally risk averse outlook as it relates to their job function, it will never occur, perhaps until their replacement is hired Continue reading →

Common Sense Marketing: Out of Sight = Out of Mind
One of the most effective ways to accomplish the repetitiveness desired is the use of promotional products, which in my younger days were referred to as advertising specialties. They are a multi-billion dollar industry because they work. They deliver:

Residual impact, which is what you need to look for and depending on your budget this is one area to give serious thought to, but in highly creative approaches. Keep in mind an imprinted message doesn’t disappear after 10, 30 or 60 seconds. It’s there to be viewed repeatedly for an extended period of time. Continue reading →