Sure, sure. I know Freud is dead. American psychoanalysis had its 100th birthday last year and Sigmund Freud died back in 1938. The trend in contemporary psychology has been away from anything that has its roots in psychoanalysis. Hardly anyone mentions anymore the three classic parts of the mind posited by Freud: Id, Ego, and […]

The most powerful brands connect with people like religions do. They have a belief system people want to be part of. They draw people to them. They provide an identity people want to adopt as their own. The thing is, not all brands become religions. Not all brands have that important something that makes people […]