Akshay Kumar’s latest release ‘Singh Is Bling’ has opened very well at the box office on Friday. The morning shows in North India took the second best opening of 2015. The occupancy was way ahead of every other release this year, except Bajrangi Bhaijaan.

The advance booking was good in circuits like Delhi/UP, East Punjab, Bihar, Rajasthan, Central India.. and these are the centres that opening very well on Friday morning.

‘Class’ circuits like Mysore and West Bengal recorded poor occupancy in the morning, which was expected since most Akshay Kumar films have received a lukewarm response in these circuits.

The other south circuits were affected by Vijay’s Puli, which has received poor reviews, but continues to remain the first choice on Day 2. Apart from Puli, Singh Is Bling also had to share screens with Kapil Sharma’s Kis Kisko Pyaar Karoon, which has done exceedingly well in its first week and hence retained more shows than expected. The other release of the week, Talvar, is carrying incredible reports too.

Like most Akshay Kumar films, both the mainstream media (which includes critics) and social media have been unfairly negative. Baby was probably the only exception, but a entertainer like ‘Singh Is Bling’ was never expected to achieve critical acclaim. The response from the audience varies from mixed to positive, is what exhibitors say.

7PM Evening update: Singh Is Bling is looking at opening day business in the 17-18 crore range. Mumbai circuit has picked up after a slow start in the morning. There are also reports that single-screen business in the North has shown slight drops after a strong opening in the morning. The film will be competing with the big T20 cricket match between India and South Africa, which is scheduled to take place at 7PM today. The impact of the cricket match could very well decide if the Day 1 total goes higher or falls lower.

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