How TV ads are soft-selling the Obamacare insurance mandate

ADVANCE FOR WEDNESDAY, JULY 24 - In this July 2, 2013, photo, Brooke Foley, CEO of Chicago-based Jayne Agency, poses with photos of real people that will be used in an ad campaign to market health insurance in Chicago. As President Barack Obamas health care law moves from theory to reality in the coming months, the Jayne Agency is one of the advertising firms that is crafting messages to reach the uninsured. (AP Photo/M. Spencer Green)

How TV ads are soft-selling the Obamacare insurance mandate

It's an awkward sales pitch: Don't forget, you have to legally buy our product.But it's one that state health insurance exchanges are finding themselves making as they take to the airwaves to promote the implementation of Obamacare this October.Here's an analysis of four ways states are soft-selling the individual insurance mandate.Being straightforwardWho made it: Nevada Health Link, the state's insurance exchangeWhat it says about the mandate: "The new health-care law requires all of us to have health insurance by 2014. …