"Stop Motion Experience"

About this entry

During 2016, we partnered with AT&T to create authentic social media conversation through unique eye-catching content for fans to share at AT&T's largest entertainment events including the College Football Playoff National Championship, AT&T Playoff Playlist Live!, NCAA Final Four, AT&T Block Party, NCAA Frozen Four, and College World Series, among other AT&T sponsorship events.

Why does this entry deserve to win?

To achieve AT&T's objective of generating unique content and fan conversation around their largest sports & entertainment events, we partnered to create the first ever stop motion photo booth, utilizing the talent of two of social media's most well known stop motion creators, Jack Bethmann "GentlemanJACK" and Dylan Blau.

Using tripod mounted smartphones and event specific props, Jack and Dylan directed event attendees through the making of a stop motion video. Once videos were completed, they were immediately posted to an event Vine account and delivered to fans to share on their personal social channels. Select attendees and celebrity stop motion videos were chosen to be featured on the video boards at the 2016 Men's NCAA Basketball National Championship, AT&T Block Party, College World Series, and the NCAA Lacrosse Championships.

To foster additional reach and engagement, we partnered with athletes and celebrities such as Shaquille O'Neal, Scottie Pippen, The Band Perry, Paul Rabil, and John Buccigross to create stop motion videos in conjunction with the live on-site video studio.

Results

Throughout the program, we worked with AT&T to create over 2,000 videos for fans and garnered 1.8 million loops on Vine. Countless additional impressions were generated from fans sharing their videos on personal Facebook, Instagram, and Twitter accounts across 8 AT&T events. Videos were featured in Vine's official "College Championships" channel during the National Championship and SEC Championship.

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