The Cookie Time Charitable Trust was established in 2003 to help Kiwi kids discover their gifts. Since then, close to $1.5 million has been raised to support initiatives across three target areas: innovation in learning, thinking differently and physical pursuits.

Highlights include funding the establishment and ongoing work of Dyslexia Foundation of New Zealand, with official government recognition for dyslexia achieved in 2007; growing the creativity of young New Zealanders through eTime, and a variety of unique smaller grants, including sponsorship for a young Kiwi ballet star to train at a legendary Russian ballet school.