" The concept is a standalone player that comes with 8 tags that can be linked to music. It can be for yourself, or to give it to somebody else as a present, giving you the chance to link music to the tags before giving it to that person… In a way, like we used to do with mixtapes, but now the “mixtapes” are RFID tags linked to music on Spotify."

- It is obviously very inspired by the work of Dieter Rams for Braun. There’s no secret about that. Most designers will recognize the similarities at first glance. Giving it that look and feel was completely intentional. This project makes reference to the benefits of analog music devices. We’re now moving towards digital content, it was the intention to make it feel like a product we’ve seen before while making use of newer technology available and a music streaming service.