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Social media plays a big role many peoples' lives both on a personal and professional level and as its presence continues to grow, professionals need to understand how it can impact their efforts to secure a new job.

Robert Walters found that over half of employers research potential employees on social media before hiring which may impact their decision to interview a candidate or offer a role.

“With the rise of social media as a tool for recruitment, it is important that professionals are using sites appropriately and building strong profiles,” said Martin Fox, Managing Director at Robert Walters.

We take a look at how you can most effectively use social media in developing your career and explore the ways in which it may also be a hindrance.