I have been a subscriber to Bob’s Direct Response Letter for some time. He regularly gives great advice for free, and often tries to sell one of his products or the product of an affiliate.

I have chosen Bob Bly as my mentor (though he doesn’t actually mentor anyone) because of a recommendation by a friend. Though Bob does not personally mentor budding copywriters, he will answer short email questions, and he actively solicits feedback from his newsletters. He is a transparent man, which I appreciate.

This is why I sought his advice concerning where I ought to begin in my pursuit of copywriting. I had been ready to take the plunge with AWAI, but thought I should seek the master first.