Why Content Creators Shouldn’t Settle for Outdated Legacy Workflows

I ghostwrote this blog for Verizon Digital Media Services.

In today’s digital age of productivity apps, it’s shocking just how many publishers are still using outdated workflows and legacy systems to manage their video content. I’ve talked to content studios that still track production schedules on manually updated spreadsheets, and others that are still locked into clunky legacy systems designed before the advent of OTT. Some smaller content providers may not have any real workflow system at all. All this stands in stark contrast to the advanced technology these same companies use to create and distribute their content externally.