STAPLES : Makes Back to School Easy for Parents, Kids; Launches New Ad Campaign July 24

07/19/2011 | 04:30pm US/Eastern

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Staples, Inc. (NASDAQ: SPLS), the world's largest office products
company and top retail destination for back to school, today revealed a
new back-to-school advertising campaign featuring prime-time television
star and "Young Artist Award" winner, Rico Rodriguez. The campaign will
spotlight Staples as a one-stop shopping destination for all parents and
students to get their back-to-school products. Two of the spots,
starring Rico Rodriguez, highlight the breadth of products and great
deals at Staples and can be viewed by clicking on this
link.

Rico Rodriguez teams up with Staples to give the Boys & Girls Club of Burbank and East Valley a sneak preview of the company's new back-to-school ad campaign along with free backpacks filled with supplies at the Burbank, Calif. Staples store. (Photo: Business Wire)

"Staples is the top destination for back-to-school shopping with great
deals all season long," said Jevin Eagle, executive vice president,
merchandising and marketing, Staples, Inc. "We have amazing deals and a
huge selection of school supplies and technology for students."

New Campaign Details

A total of four 15-second broadcast spots featuring award-winning actor
Rico Rodriguez will launch July 24 on high-profile national networks and
cable shows, including America's Got Talent and NCIS. As part of the
campaign, Rico will also be featured in 12 short videos showcasing great
products such as backpacks, binders, computers, pencils and pens as part
of Staples' comprehensive online Back
to School Center. The campaign was created by McCann Erickson, New
York.

"Rico is the perfect choice to engage moms and students by communicating
that Staples brings easy to back-to-school shopping," said Steve Fund,
senior vice president, global marketing, Staples, Inc. "Smart and wise
beyond his years, he provides credibility and authenticity to this
clever TV campaign to break through the back-to-school clutter this
season."

Staples will also produce one Spanish language 30-second spot in line
with the overall campaign theme.

Staples offers unbelievable deals on core school supplies with items
being sold almost every week at a penny, nickel or quarter, plus weekly
dollar deals.

New this year, Staples introduced a back-to-school Savings Pass, which
allows customers to save 15% all season long on top of the already
discounted prices. The Savings Pass is available for purchase now until
Aug. 13 for $10. It is can be used through Sept. 17 and is valid on all
supplies such as pens, pencils, paper and notebooks plus calculators and
backpacks. For more information, visit www.staples.com/savingspass.

Additionally, Staples offers a huge selection of backpacks at 25-50% off
all season long.

Staples is also offering more savings on the latest technology. When
students purchase select laptops and show their student ID or college
acceptance letter, they will receive a $100 Visa prepaid card via Easy
Rebate. These select laptops include the Dell Inspiron 15R-15.6", HP
Pavilion dm4-2070 14", Samsung Princeton 11.6" and the Toshiba R845 14".
The Samsung and Toshiba models include Microsoft Office Home and Student
2010 full version pre-installed (a $119 value).

For students who want to avoid any downtime due to PC problems
throughout the year, Staples EasyTech services offer a new, one-year
"Peace of Mind Package" for $99 on all PC tech support for any new PC.

About Staples:

Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.