Data protection

Data privacy statement

We are delighted that you are interested in our company and our website. We would like to provide you below with information about the processing of your personal data in connection with your visit to our website.

Who is responsibility for the data processing?

The controller within the meaning of the data protection legislation is

HanseYachts AG

Ladebower Chaussee 11

17493 Greifswald

Germany

E-mail: info@hanseyachts.com

You can find more information about our company, the duties of the individual authorised to represent the company and also other options for contacting us in our legal notice.

Our data protection officer

You can contact our data protection officer at:

HanseYachts AG

Attn. Data protection

Ladebower Chaussee 11

17493 Greifswald

Germany

E-mail: datenschutz@hanseyachts.com

Your rights as a data subject

If your personal data is processed, you are the data subject within the meaning of the General Data Protection Regulation (GDPR) and you are entitled to assert the following rights against us:

You can ask us to confirm whether personal data that concerns you is processed by us (right of access).

Furthermore, you have to right to rectify incorrect data, a right to object to the processing, the right to restriction of the processing, a right to have your personal data erased and to assert your right to data portability. Should you have reason to believe that we are conducting processing unlawfully, you have the right to submit a complaint to a supervisory authority. You can submit a complaint for example to the supervisory authority that has jurisdiction over us:

Landesbeauftragte für Datenschutz und Informationsfreiheit (State Commissioner for the Protection of Data and Freedom of Information) of Mecklenburg-Vorpommern Werderstrasse 74a

19055 Schwerin

What data concerning you do we process? For what purposes? On what legal basis?

We process the most varied of data, which you transmit to us while you are visiting our website. We provide a clear presentation of the individual processing for you below.

Provision of the website and creation of log files

Description and scope of the data processing

Each time our website is visited, our system automatically records data and information from the computer system of the requesting, i.e. your, computer.

The following data is collected here:

IP address of the user

Date and time of access

Websites from which the user’s system was directed to our website

Websites that were visited by the user’s system from our website

Volume of data received and sent in bytes

The data is also stored in our system’s log files This data is not stored together with other personal data of the user.

Legal basis for the data processing

The legal basis for the temporary storage of the data and the log files is Article 6(1) f) GDPR.

Purpose of the data processing

The temporary storage of the IP address by the system is necessary in order to enable the website to be delivered to your computer. Your IP address has to be stored for the duration of the session for this.

The data is stored in log files in order to ensure that the website functions properly. Furthermore, the data helps us to optimise the website and to guarantee the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this connection.

These purposes are also based on our legitimate interests in the data processing pursuant to Article 6(1) f) GDPR.

Duration of storage

The data is erased as soon as it is no longer necessary to achieve the purpose for which it was collected. If the data is collected in order to provide the website, the data is erased when the current session is ended.

If the data is stored in our log files, it is erased after no more than seven days.

Contact – Your interest in us

Description and scope of the data processing

You have the option on our website of getting in contact with us using a variety of contact forms in order to order a brochure, to submit a general enquiry, to request access to a product configurator or even to arrange a meeting at a boat show.

If you use this option, the data entered on the input screen will be sent to us and stored. This data includes:

No disclosure of the data to third parties takes place in principle in this connection. We disclose your data to your nearest specialist dealer, who will process your enquiry. The data is used in principle only for processing the enquiry.

Legal basis for the data processing

The legal basis for processing the data is provided by Article 6(1) f) GDPR. If the purpose of getting in contact by e-mail is to enter into a contract, an additional basis for the processing is provided by Article 6(1) b) GDPR.

Purpose of the data processing

The processing of the personal data helps us to answer your enquiry. These purposes are also based on our legitimate interests in the data processing pursuant to Article 6(1) f) GDPR. We take care in this connection that we process only the data from you that is actually required.

Duration of storage

We store your data in our management system. The data is erased as soon as it is no longer necessary to achieve the purpose for which it was collected, its erasure is not in conflict with any statutory retention requirements (10 years) and it is no longer required for our interests. We conduct a regular review every two years to this end.

Newsletter

Description and scope of the data processing

You can also subscribe to one of our newsletters on our website. You provide us with your family name, given name, a title and your e-mail address for this so that we can address you personally. Registration on our website uses a “double opt-in” procedure. To this end, we record the request for the newsletter, the sending of the confirmation e-mail and your reply to the e-mail. We use this data to send the newsletters with information about us and our products, but also to send information on technical issues or information on changes to our newsletter offer.

We carry out statistical analyses on the use of our newsletter, but only to the extent that we create summarised reports on which contents were of interest. The analyses do not enable you to be identified personally. These analyses allow us to make the newsletter more relevant and exciting for you and also to ascertain the success of our campaigns.

Legal basis for the data processing

The legal basis for processing the data is provided by Article 6(1) f) GDPR in conjunction with section 7 of the Gesetz gegen den unlauteren Wettbewerb (UWG – German Act Against Unfair Competition).

Purpose of the data processing

The processing of the personal data helps us to administer, design and send our newsletter. These purposes are also based on our legitimate interests in the data processing pursuant to Article 6(1) f) GDPR.

Duration of storage

We store your data in our management system. The data is erased as soon as you unsubscribe from the newsletter and there are no statutory requirements to retain the data. You can unsubscribe at any time, and you will find a link for that purpose in each e-mail.

Cookies

Description and scope of the data processing

We use cookies to operate our website. Cookies are small text files that are automatically stored on your system by your browser. We use what are known as session cookies in order to make our website easier to use and fully functional. Furthermore, we use what are known as “persistent cookies” in order to analyse search behaviour, but also to measure the reach of the website with the help of Google Analytics and Facebook. You will find more information on the use of cookies for marketing purposes and for the measuring the reach in this statement.

Legal basis for the data processing

The legal basis for processing the data is provided by Article 6(1) f) GDPR.

Purpose of the data processing

We process this data for the purpose of the commercial operation of this website. This purpose is also based on our legitimate interests in the data processing pursuant to Article 6(1) f) GDPR.

Duration of storage

Session cookies are deleted after you leave our website or at the latest when you close your browser. The persistent cookies that we and third parties such as Google use are valid for between 24 hours and two years depending on their function.

Web analysis using Google Analytics

Description and scope of the data processing

We use Google Analytics on our website to analyse your surfing behaviour. The software places a cookie on your computer (see the section on cookies above). The following data is stored if individual pages of our website are visited:

Three bytes of the IP address of the user’s client system

The website visited

The website from which the user came to the website now being visited (referrer)

Sub-pages that are visited from the website being visited

Time spent on the website

Frequency of visits to the website

Origin (country and town)

Language

Operating system

Device (PC, tablet PC or smartphone)

Browser

Screen resolution

Traffic sources

Downloads

Retrieval of specific URLs

Interactions with the website (clicks)

The Google Analytics software is a service offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). All data is (generally) transmitted to Google servers in the US and stored there for processing.

We have set up Google Analytics so that the IP addresses is not stored in full, but with the last byte of the IP address masked. This means that the IP address counts as anonymised and there is no possibility of identifying you through it.

Collecting the specified data allows us and the other clients of Google’s advertising services to display advertisements to you that might match your interests.

The stored data is used by Google among other things in order to analyse and compile reports on the usage behaviour on our website.

We are able to use these services on the one hand through a direct connection and, on the other, by using the “Google Tag Manager”.

Legal basis for the data processing

The legal basis for processing the personal data of the user is provided by Article 6(1) f) GDPR.

Purpose of the data processing

The processing of your personal data enables us to analyse surfing behaviour. Thanks to the analysis of the data acquired, we are able to compile information about the use of the individual elements of our website. This helps us to constantly improve the commercial operation of our website and its user-friendly design, but also to configure target group-specific advertising. These purposes are also based on our legitimate interests in processing the data pursuant to Article 6(1) f) GDPR. Your interest in the protection of your personal data is taken into satisfactory consideration by the anonymisation of your IP address.

Duration of storage

We have set up the Google services in such a way that the data is erased after 26 months, as we no longer need this data for analysis and processing purposes after that time,

Opt-out and rectification option

Cookies are stored on your computer and sent from there to our page when you use our website.. As a user, therefore, you also have full control over the use of cookies. You can deactivate or restrict the transfer of cookies by changing the settings in your Internet browser. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to the full extent.

Use of content and services of third parties

Description and scope of the data processing

We use various technologies and services of third parties on our website. These include, for example, map services, technologies to filter spam in forms, but also the embedding of videos in blog entries. Data from you will therefore also be forwarded to third parties when your visit our website. This includes your IP address. We endeavour always to use service providers who use your data only for the relevant visit. The following are used:

Services of the provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, United States. When these services are used, data is transferred from and to Google services mainly in the US. You will find Google’s data privacy policy at: https://policies.google.com/privacy. You can adjust the use of your data by logging in to your Google account: https://adssettings.google.com/authenticated. Specifically, we use the following Google services:

We use the Google Maps map service to display maps.

Fonts of the service provider “fonts.com” Monotype GmbH, Werner-Reimers-Strasse 2–4, 61352 Bad Homburg. Each time you visit our website, font data from this service provider is loaded so that our website can be displayed in accordance with our settings. This embedding is also necessary for the billing of the licensing fees for the relevant font. You can find more information on the use of data, the responsibility of “fonts.com” and settings options in its data protection policy (https://www.monotype.com/legal/privacy-policy).

Services of the provider “JWPlayer” LongTail Ad Solutions, Inc., d/b/a JW Player, 2 Park Avenue, 10th Floor, New York, NY 10016, USA. The video player provided by JWPlayer is used on our website. If you visit our website and a video is played back using this video player, your browser transmits information on this to the developer. We do not use other forms of tracking in the videos using JWPlayer. You can find more information on the use of data, the responsibility of “JWPlayer” and settings options in its data protection policy (https://www.jwplayer.com/privacy-updated/).

In addition to the service providers expressly specified here, other service providers may also be used that we require to provide the website or individual content. It is possible that personal data will be transferred to these service providers in this process. We ensure in principle that we conduct a careful analysis and use only service providers that can guarantee an appropriate level of security.

Legal basis for the data processing

The legal basis for processing the data is provided by Article 6(1) f) GDPR.

Purpose of the data processing

We process this data for the purpose of the commercial operation of this website. This purpose is also based on our legitimate interests in the data processing pursuant to Article 6(1) f) GDPR.