"You shall not profane My holy name, but I will be sanctified among the sons of Israel; I am the LORD who sanctifies you, who brought you out from the land of Egypt, to be your God; I am the LORD." (Leviticus 22:32-33)

This is a positive commandment to sanctify G-d's name... to set it apart for sacred use; to consecrate it.

"You shall not profane My holy name, but I will be sanctified among the sons of Israel; I am the LORD who sanctifies you, who brought you out from the land of Egypt, to be your God; I am the LORD." (Leviticus 22:32-33)

This negative commandment literally tells us not to "profane" G-d's holy name. Profane means "marked by contempt or irreverence for what is sacred".