Viewing A/B Test Results

You can run up to three A/B tests at a time. Each test can
have multiple segments, with multiple user experiences. When you have
drawn conclusions from an A/B test, you can deploy some or all of
experiences for its test groups to the site. Typically, you want to
deploy the experiences of the winning test group, but you might sometimes
want to deploy experiences for multiple groups. Deploy these experiences
manually, by creating a new campaign or adding to an existing
one.