This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price. Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. The reason given for the sale must be true. The finance charges and annual percentage rate do not appreciably exceed those charged to consumers who meet generally accepted standards of credit worthiness; and. We are under no obligation to, and do not, scan material used in connection with the Sites for the inclusion of illegal or impermissible Content.

FORT CARSON | Allstar Rental/U-Haul

These basic advertising standards are issued for the guidance of advertisers, advertising agencies and advertising media. It is impossible to cover fully the wide variety of advertising practices by specific standards in a code such as this, which is designed to apply to the offering of all goods and services in all forms of media.

Each section of the BBB Code of Advertising is summarized here to help you select the parts of the Code that apply to your specific situations. Please click at the end of a paragraph to access the entire section in detail or click here to go directly to the full text version. In addition, when offering a price match guarantee, the offer should be made in good faith, include all necessary information to take advantage of it and not place an unreasonable burden on the consumer who wants to take advantage of the offer.

Click here for specifics. When comparisons are made to a former selling price, it must be to a bona fide price that has been offered for a reasonable time.

If no sales had been made at that price, the advertiser must be sure that the markup on the higher priced product is similar to other products. Comparison with current price of identical products or services sold by others.

Advertisers must be reasonably certain that the compared to price does not appreciably exceed the price at which substantial sales for the identical product have been made. Advertisers must be reasonably certain that the compared to price does not appreciably exceed the price at which substantial sales for the comparable product have been made.

List prices comparisons may mislead the consumer where they are not to a price at which substantial sales of the product have occurred. An advertiser can use a list-price non-deceptively where it does not claim a savings, and includes certain disclosures.

A price comparison to an imperfect product must include a clear disclosure, among others, that such comparison applies to the price of the product if perfect. Such phrases are appropriate under certain circumstances.

At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim a savings. Emergency sales must be for a limited period of time, and only include products that are affected by the emergency.

The reason given for the sale must be true. Advertisers stating they are closing out a particular product can do so where the advertiser will no longer carry that product.