Today Freemasons Hall has seen the debut London Fashion Week show of eponymous
label PINGHE; and whilst this is only the second full collection for Ping’s
designs, the label has already become highly covetable amongst A-list
clientele.

This
said, we spotted a most fashionable trio sat front row – fashion royalty, Poppy
Delevigne, Mary Charteris, who will later be DJ’ing at the Fashion Scout after
party; and MTV’s Laura Whitmore. Here’s what they had to say:

What
do you think of the platform which Fashion Scout provides for emerging
designers?

Laura:
I was here last season for Heohwan? Heohwan Simulation, am I pronouncing it
right? I think it’s a great platform and opportunity for up and coming
designers, because obviously so many established designers get shown every
season. So you get to see something new. I always think the real creativity is
here because I think people are more likely to experiment… you see something
you don’t normally see.

Poppy:
I think here people have the chance to be more individual and more ‘out there’.

We
agree! Are you able to see any more Fashion Scout shows this season?

Poppy:
No I’m not actually which is a real shame.

Laura:
Hopefully, last year I came wearing Heohwan Simulation, I still can’t say it. I
used to say ‘I really like this designer’, ‘This designer has a great range of
shows’… until I went backstage and I had to ask Heohwan how to say it!

And
so we went on to discuss the correct pronunciation of PINGHE before the
impressive show commenced.