The role is responsible for the translation of the strategic US marketing objectives & plans into effective & results orientated local UK and European marketing plans, working with the UK & Export teams to create & deliver the European Expansion Strategy for the US Brands, across European distributors and retail partners.

Client Details

Global Beauty business with an exciting portfolio of some of the nation's favourite brands!

Description

Key responsibilities will include:

* Brand strategy & management: working with the UK & Export teams to support the development and implementation of the launch & ongoing brand strategy for each brand, by market.
* Marketing: this role will work effectively with the US Brand Marketing teams and the UK & Export teams to develop and deliver well executed timely plans for each market, ensuring local market needs are communicated and met.
* Compliance: working with the relevant internal teams to ensure new & existing products are compliant for sale in the EU.
* Launches & Promotions: supporting the UK & Export teams in the execution of promotions & new product launches across all European market.
* Merchandising: working closely with the Export team, guide the recommendations for on-shelf planograms to maximise consumer shopping experience & sales impact.
* Analysis: regular analysis & sharing learnings of Epos/market/promotional data as well as competitor tracking.
* Finance: working knowledge of the brand P&L and budgets.
* Mentor, support and manage PR Executive within their role and personal development plan.
* Some European travel required.