Category Archives: Editorial

I was first introduced to Lindt Chocolates back in Australia. Home to eight chocolate cafes (four in Sydney and four in Melbourne), we used to be enamored by the scores of Lindt products on display, huddle over a mug of rich delicious Hazelnut hot chocolate during Winters and get excited over the ice-cream flavors during the hot Summers. My favorite though was always the White Chocolate and Vanilla Bean which was never too sweet for me. And exam periods were extra comforting with glorious packets of Lindor Truffle Balls with the hard chocolate casing and smooth caramel or chocolate filling that always flows.

That was some legit stuff right there.

So I was extremely pleased when the Master Chocolatiers of Lindt sent over a huge black and gold box right to my doorstep, packed with 8 bars of Lindt Excellence!

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Anyone who loves drinking fruit juices would definitely have heard of Florida’s Natural Orange Juice. Made from only the freshest Valencia Oranges that have spent almost an entire year soaking up the Florida sun and squeezed to make 100 percent pure premium quality pasteurized orange juice, this is the closest thing you will get to drinking an orange from a cup.

But Florida’s Natural is not only known for their orange juices. The growers have since expanded their selection of juices to also include Ruby Red Grapefruit Juice, Apple Juice, Lemonades and even mixed juices such as Orange Pineapple and Cranberry Ruby Red Cocktail, all of which are freshly squeezed and NOT made from concentrate.

Thanks to the team at Florida’s Natural Singapore, I was extremely fortunate to receive a sampler pack of their top 5 most popular juices: Orange (No Pulp), Orange (Most Pulp), Ruby Red Grapefruit,Apple, Orange Pineapple as well as a bag of their sweet juicy Valencia Oranges – the very same oranges used to make their juices!

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#Food is probably one of the most popular hashtags on Instagram. Nowadays it is extremely common to see people whip out their camera phones to snap photographs of their food and uploading them onto Instagram before eating. The camera always gets first dibs on the food and we do not start taking the first bite until we capture a satisfactory shot and choose a complimenting filter. Alas, I am very guilty of that as well. Just one of those #asianpeopletakingpicturesoffood.

So today, I am going to share with you on how you can make a simple difference doing what you enjoy with just one easy additional step.

The DGWF CNY 2013 Campaign is a collaboration between a group of final year students from NUS Business School and Do Good With Food (DGWF), a social venture that seeks to utilise social media to feed the hungry children in Singapore.

During the period of the campaign, from 9th February – 8th March 2013, they hope to inspire the act of doing good by encouraging everyone to upload food photos to DGWF’s website. For every successful photo entry uploaded using the mobile app or tagged with the caption #dogoodwithfood (or #dgwf) on social media platforms such as Twitter and Instagram, 10¢ will be donated to The Straits Times School Pocket Money Fund to help the needy students, which is capped at $1,388.

So for the next 2 weeks, before you pile on the hashtags of #food #foodporn #sgfood #dessert #igsg to your uploaded Instagram photo, dont forget one very important hashtag to add to that list- #dogoodwithfood (or #dgwf)! Your little contribution will go a very long way for some hungry children in Singapore.

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UPDATE: Red Bull Stratos has aborted mission for Tuesday due to gusty winds! -@RedBullStratosUPDATE: Meteorologist Don Day confirmed a Thursday launch is not possible. The next weather window opens on Sunday October 14th-@RedBullStratos

Scroll down to watch the live feed of Felix Baumgartner’s jump HERE! All photo credits to the Red Bull Stratos Facebook Page

On Tuesday 9th October at 8pm (Singapore time), RED BULL STRATOS will attempt to make history.

THE MISSION

Supported by a team of experts, Felix Baumgartner will undertake a stratospheric balloon flight to more than 120,000 ft (36.576 m) and make a record-breaking freefall jump, attempting to become the first man to break the speed of sound in freefall. This is a scientific and human challenge at the edge of space and an exploration into the unknown.

MEET THE MAN- Felix Baumgartner

First person to complete a freefall flight across the English Channel using carbon wings

Holds the world record for the highest (Petronas Towers in Kuala Lumpur/Taipei 101 tower) and lowest (Rio de Janeiro’s Christ the Redeemer statue) base jumps