RUSH: Remember the name George Lakoff (rhymes with)? Well, he's back. George Lakoff is a professor of "cognitive science and linguistics" at the University of California, Berkeley. Here's what that means, for you low-information people. A professor of "cognitive science and linguistics" means that he sits around and thinks about words all day and how to use words in order to be the most persuasive to advance the liberal cause.

And then he sends the results of his thinking to leaders of the Democrat Party, who then take his data and poll test it and focus group it to see if he's right. Because it's all about a mirage with these people. It's all about image. Liberalism has to exist as far from reality as they can and still maintain credibility while trying to persuade people to join them.

Liberalism cannot be full-fledged honest and grow its ranks. So a guy like Lakoff, who specializes in words that fool people, is one of their gurus. Lakoff. The latest results of George Lakoff (rhymes with) research is that the word "homosexual" is a bad word. Gay people do not like "homosexual." It irritates them; they don't like the word when it is used.

He has looked at the way the term is used by those who try to portray gays and lesbians as deviant, and he has concluded that people who disapprove of homosexuality will use the word "homosexual" instead of the word "gay," because he has determined that homosexuals don't like the word "homosexual." They think they're being criticized when that word is used, which goes to my point here.

"Gay" is a word stolen from the language.

"Homosexual" has a specific meaning, but we can't use it.

And it's exactly what a guy like Lakoff does.

Okay, take away a word that has a specific meaning. "Marriage." Oh, no! No, no! Marriage, a man and a woman? No, no, no. No, no. "Marriage," we gotta redefine that now. So Lakoff "has looked at the way the term [homosexual] is used by those who try to portray gays and lesbians as deviant. What is most telling about substituting it for gay or lesbian are the images that homosexual tends to activate in the brain, he said. 'Gay doesn't use the word sex,' he said."

Gay doesn't connote sex. When you start talking about gay men or gay women, you're not talking about the kind of sex they have. I mean, it's understood and known, but it doesn't connote it. "Lesbian doesn't use the word sex. Homosexual does." It's right in there: S-E-X, part of "homosexual." Homosexual "also contains 'homo,' which is an old derogatory,' he added," and he's right about that.

"Homo" used to be an insulting, derogatory word. So he said, "They want to have that idea there. They want to say this is not normal sex, this is not normal family, it's going against God," and they use "homosexual" to convey that. Lakoff says that those of you who describe homosexuals as "homosexuals" are actually saying they're not normal and their sex isn't normal, and their family isn't normal, and they're going against God.

So you have to use "gay," 'cause "gay" doesn't connote any of that. Now, here's what Lakoff means, I'm sure. If there were an obvious gay public official that were being discussed, say, on this program, and if I described this person as "a man who likes to have sex with other men," I would be ripped to no end. Right? If I said... Pick a name. It doesn't matter who it is, just a known figure who's gay.

Let's see... I don't know. It doesn't matter. If instead of my saying, "Such-such is gay," I said, "Oh, yeah, look at that TV anchor! He likes having sex with men," Lakoff's point is that when any notion of sex enters the thought process when think homosexuality, homosexuals lose. They can't have any thought created revolving around sex. So the word "gay" is used, and homosexuals are not...

So where this is gonna end up, what they're then gonna do is they're gonna go out and they're gonna look at Republican candidates. This is what this means. They're gonna look for a Republican, probably running for state senate someplace or state legislature, who calls gays "homosexuals," and they're a gonna harp on this guy as the next Todd Akin. This is what is being set up.

This is a New York Times story, by the way. "For Manys [sic] Gays and Lesbians, the Term 'Homosexual' is Flinch-Worthy," and it's just indicative here. Liberalism cannot survive if it's described. Liberalism, liberals are very, very uncomfortable when they are accurately described or behaviors or their politics or what have you. So they have to hire guys like Lakoff to come up with less damaging ways to say things.