Differentiate yourself. Even in a crowded marketplace, you can stand out. There were thousands of marketing blogs when Derek started up Social Triggers, but he studied the competition and found an angle that none of them were covering.

Don’t rely on SEO. You can’t control Google or the Google algorithm. Use best practices, but focus on social triggers that get people to share your content with their network.

Email list building is critical. You can’t transfer Facebook friends to Twitter. You don’t own your followings on social networks. But you own your list. Put all your focus on building your email list.