This aint no stinking "diet", do you hear me?

Flexible Fueling has always been about training effectively, and getting out of that "diet" mentality and into a "fueled for best performance and condition" mentality instead. Through the Classic Edition of the program, I've helped a lot of people get into their best shape, perform at their best and in some cases finally put years or even decades of dysfunctional & disordered eating behind them, for good.

Your goal is real simple, right?

To achieve your strongest, leanest and most athletic condition.

To perform at your best at training, in sports and in life.

To feel good about where you're at.

And to feel great about where you're heading.

All while actually enjoying the process for a change.

Often people are also concerned about relapse avoidance, and don't want to be put back on more of the same restrictive crap that caused problems in the past.

I have to be honest though so let me stop you real quick before we go any further.

What's included in this new package is a lot more than most people need.

For most people out there, working to an effective training strategy and establishing consistent eating habits that are somewhere in the ball park of a range between what is adequate and what is more optimal for total energy provision (plus some attention to macronutrient ratios) will take them further than they ever imagined.

This new package features a more advanced, long term periodised sports nutrition strategy for the people who are extra enthusiastic, and perhaps a little more ambitious, motivated and competitive.

The way I do things is different, so I need you to understand how this works.

We need to get away from this "calorific deficit" idea everyone else who thinks they do IIFYM seems to be obsessed with.

Yes, it's true that you certainly don't want to be in a surplus, in excess of your requirements, taking in more energy that you have a use for. But if you really want results and if you want to be happy, you want to be working towards your requirements rather than cutting further and further below them.

Look at it this way.

Client A: Is a 160cm tall, 25 year old female.She weighs 75kg which is a BMI of 29.Not currently active or participating in training.Body composition as you might expect with inactive lifestyle.

Client B: Is also a 160cm tall, 25 year old female.She weighs 65kg which is a BMI of 25.Very active with 3 days per week of resistance training in the gym, 2 days a week sports training, and competition on the weekends. Performing at an intermediate to advanced level, with a lean and athletic body condition.

Pop Quiz:

For absolutely nothing to change and for things to stay exactly as they are, who's energy requirements are higher? Who would require more calories and need to eat more to maintain their current condition?Tough question, right? The heavier girl, or the more active girl?

Well, I'll tell you. Despite being 10kg lighter, the more active Client B has a higher energy requirement to be able to perform at her best and maintain her athletic body condition, than the less active Client A requires to stay 10kg heavier.

Hopefully that's easy enough to accept without me having to bore you with the maths. But let's reiterate that in this example, the lighter girl requires more fuel, a higher calorific intake due to the amount of activity and advanced level of performance.

Stay with me this is very important.

Client A comes to me for a plan to get her into similarly athletic shape as her best friend, Client B.Now, to begin with she is going to require less, as she's new to training and looking to drop 10kg. In other words, she does need to be in calorific deficit... but we're not looking at starving people thin here. We're still working to requirements suitable to perform, recover and adapt to training, 10kg lighter and at a beginner level. It's less than would keep her at 75kg, less than her more athletic friend requires, but it's not some 1200 calorie nonsense with a bunch of restrictions on food choices or anything like that, either.

Still with me? Good because here's where it gets tricky and where most people go horribly, horribly wrong.

As my new favourite Client A makes progress, what is going to happen to her energy requirement?She has dropped some weight, is beginning to hit her stride at training, is getting stronger, and so on. When that progress stalls and we're not seeing any further changes in weight and condition, what then?

People who can't see beyond the overly simple "calorie deficit" model will argue "she's lost weight already due to being in deficit, if she's stopped losing weight she's not in deficit any more as it requires less calories to maintain a lower weight, therefore she needs to cut calories further".

Sorry that was a bit of a run on sentence. Don't worry if you're not sure that you followed it, because it's stupid and wrong anyway. But that's what way too many people out there would have you do. Those idiots.

So we've started out in deficit and they want us to slash intake further, to force more weight off that way. What would happen if I was to take those targets and apply them to the other client, who is already lean, athletic, and performing like a boss at sports and at training?

She'd lose weight due to being in deficit, right?

Wrong. Well... maybe she'd lose a little weight to begin with, as we're not providing enough energy to maintain current weight, amount of activity, level of performance, and lean body condition. Think about that list though, "weight" is not the only thing we're failing to provide for, and since Client B is not at an excessive weight to begin with, weight is not going to be the main change we see in response to slashing below an already inadequate energy provision.

Rather than losing weight, what Client B is going to lose mostly is the ability to perform at her best, and the ability to maintain lean mass and her formerly athletic condition. That's only on the physical side. You tell me what going hungry, second guessing every meal choice, struggling to keep up at training and seeing a decline in physical condition and a less lean, less toned, less athletic appearance despite all of that effort and sacrifice is going to do to this woman on a psychological level.

Real Talk Right Here.

Client B has come to me already in athletic shape, already fit and performing well at sport. If I'm like most idiots out there, just recklessly slashing further and further into calorific deficit, I'm straight up going to ruin her life the same way most of these idiots out there ruin the lives of the people unfortunate enough to come to them for dietary advice.

Now my question to you and to everyone else out there is this:

I take Client A, start at a deficit, and then slash further into deficit.

You and I agree that these levels of energy and macronutrient intake would not be sufficient to keep Client B in her current excellent athletic condition.

Why then would we expect this to result in Client A moving closer in condition to Client B, as we move her intake targets further away from those required to maintain the level of performance and condition that she aspires to?

As Client A makes progress in terms of performance at training, and improved condition as an adaptation to training, her energy and macronutrient requirements will move closer to those of the already athletic and active Client B. Closer to, not further from. Therefore our strategy should be to anticipate, and work intelligently towards increasing requirements, not to slash further and further below them.

That is what this program, and this advanced package in particular is all about.

Let's talk about you though. What are your needs?

If you relate more to Client A, and are just looking to get started, all you need is to establish the habits of showing up to training regularly, and getting "enough, but not too much" energy from a variety of enjoyable and nutritious foods of your choosing, on whatever schedule best suits you.

For the athletes who really want to step this up, again "enough but not too much" will take you a hell of a long way especially if attempted calorie restriction is currently holding you back. But if you're extra motivated, extra enthusiastic and really want to see your true potential come to fruition, this program is for you.

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Example long term periodised sports nutrition strategy.

Example training program splits & strategy.

Guidelines on planning your daily intake to meet your requirements.

Supplement guide (under development).

Pricing & package options.

& even more.

What best describes your current circumstance? *

I want to get out of fad dieting and get started with some actual training rather than just "burning calories".I'm training at beginner level and need a more structured approach for better results.I'm training at an intermediate level and need a better strategy to progress further.I'm an athlete participating in sport, with a goal of best performance and condition.

Above: That's me. Yep, your coach on this program is a mature aged male who is qualified, experienced, and actually knows how to train. Not just some social media marketing wizzkid who doesn't know his gluteus maximus from his lateral epicondyle.