Using LinkedIn for Content Marketing

Many people make the mistake of viewing LinkedIn merely as an online resume site. Yet it is one of the most robust social networking platforms out there and actually provides information that allows you to pinpoint and engage your potential audience with relative ease.

Our guest on #ContentChat this week was Mark Sherbin, content marketing specialist and blogger for Content Marketing Institute, who shared his expertise on the subject with our spirited group of chatters.

Our guest for this chat about using LinkedIn for content marketing was Content Marketing Institute blogger Mark Sherbin.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?