Gadget development is becoming a phenomenon which attract the world’s attention today. Sophisticated telecommunications technology encourages the creation of new gadget especially Tablet PC. More and more people using this gadget to replace their computer use. The purpose of this study was to map the position of several Tablet PC brands such as Apple, Samsung, Smartfren, Acer, and ASUS based on the perception of Bandung Electronic Center (BEC) visitors. Each day, around 25.000-40.000 visitors visit the BEC which is the largest electronic mall in Bandung.

This is an exploratory reseach using the descriptive method. Multidimensional scaling technique used to mapped the 5 Tablet PC brands into six dimensions; product feature, brand, price, battery consumption (endurance), lifestyle and design. The questionnaires were delivered to 100 respondents using purposive sampling method.

The results of this study indicated that Apple is still the best for product feature based on consumer perceptions . As for the best brand the winner is Samsung followed by Apple, ASUS, Acer and Smartfren. Based on price dimension the cheapest Tablet PC is Smartfren and Apple is the most expensive. Samsung is also the winner in the field of battery power consumption and Acer is the worst. The best Tablet PC in the field of the lifestyle is Samsung followed by Apple, ASUS, Acer and Smartfren. Finally, Tablet PC with the best design also goes to Samsung then followed by Apple, ASUS, Acer and Smartfren.

THE EFFECT OF THE WORK-FAMILY CONFLICT AND
EMPLOYEE’S JOB SATISFACTION TOWARDS THE
ORGANIZATION COMMITMENT

Harrie Lutfie
Arif Partono Prasetio
Dini Turipanam Alamanda

Abstract

Companies in Indonesia are facing more challenging business and the high intensity of competition between the players.To cope with the competition, company need to prepare their resources well. The high demand and fierce competition in all industry make the company difficult to find a good people. The scarcity of human resources required the company to maintain the people who already work for them.Employers want their employees to have a strong commitment towards the job and organization. This research will identify the job satisfaction and the work-family conflict experienced by the employees and analyze whether they have an effect towards the organization commitment. We distribute the questionnaire in an online method for two weeks and we have 79 respondents from several industries. The descriptive analysis and multiple regressions conducted to analyze the findings. The research showed the level of work-family conflict experience by employeesare average, the job satisfaction level is quite high, and the organization commitment is at low level. We also found that the relation between work-family conflict and job satisfaction withemployee commitment is relatively weak (R = 0,412). Also the contribution from both independent variables is only 0,169 (16,9%). Simultaneously, the organization commitment affected by the work- family conflict and job satisfaction. Partially, only job satisfaction which significantly affect the organization commitment.