Wireless Ronin Technologies Inc., a digital marketing technologies company, releases the fourth generation of its RoninCast software, designed to increase functionality and improve the customer experience while reducing installation and operation costs.

Continuing to expand on the omni-channel offering launched in 2011, Wireless Ronin’s proprietary RoninCast 4.0 software now leverages HTML5 capabilities to more cost-effectively deliver digital content to current and emerging marketing technology platforms including digital signage, interactive kiosk, mobile, social, and web. The new browser-based functionality also drives ROI with the ability to use lower cost players along with decreased network demand and server requirements.

RoninCast 4.0 also enables further integration of mobile devices with in-store digital technologies, giving customers the opportunity to engage with the brand using their own mobile tablet or smartphone. Example applications include filtering a fast food menu for allergens, playing an interactive game while waiting for services at a store, or downloading dynamic coupons from a digital display. Companies can improve the customer experience, drive purchase decisions, and deliver more relevant offers which, ultimately, increase loyalty and drive sales.

To ensure that the correct content is always playing on the designated device, RoninCast 4.0’s new patent-pending content validation technology uses a heuristic, algorithmic process that ensures timely and accurate content playback. The software continually monitors both the player and display, sending alerts if the algorithms identify content discrepancies.

“This new release demonstrates our commitment to continued technology investments to bring our customers unmatched digital marketing functionality,” says Scott Koller, Wireless Ronin’s president and CEO. “With these key enhancements, our customers can accelerate and drive ROI. Given its lighter hardware and bandwidth requirements, we estimate RoninCast 4.0 can substantially reduce the initial investment and typical payback period. RoninCast 4.0 will continue to set our digital marketing solutions platform apart from the competition, paving the way for broader adoption by existing customers and generating new customer wins.”

RoninCast 4.0 is scheduled for release in March 2013, and will be publicly debuted at the world’s largest international interactive display exhibition, Digital Signage Expo (DSE), February 26-28, 2013 in Las Vegas.