(Silver Spring, MD) – Discovery Channel and Shark Savers, a shark conservation non-profit organization, are teaming up for the 25th Anniversary of the highly popular Shark Week, the network's annual weeklong programming event devoted entirely to the ocean's apex predators.

Shark Week, kicking off this year on August 12th at 9PM E/P, attracts millions of viewers each summer. And once they learn that a growing number of shark species are threatened with extinction, and that tens of millions are killed annually for the shark fin trade, many will feel compelled to both learn more and take action.

Through Discovery's conservation page discovery.com/savethesharks and Shark Savers' website www.sharksavers.org, people can join the fight for sharks by learning more about why they are so important to our planet, educating their community and taking a pledge against shark fin soup.

“Shark Week is how millions of people learn about sharks, and we will bring additional knowledge and action to that conversation”, said Michael Skoletsky, Executive Director of Shark Savers. “Sharks are critically important to our ocean ecosystem and yet are being killed by the tens of millions a year, mostly for their fins. Sharks are in trouble and they need all our help.”

One of this year's new Shark Week programs features Shark Savers’ Board Chair, Wendy Benchley. How Jaws Changed the World examines the effect that the Jaws book and film, written by the late Peter Benchley, had on the world. Initially, the unexpected effect was to shape a highly negative public perception of Great White Sharks. Paradoxically, over time, Jaws also contributed to a new generation of shark scientists and conservationists and even some key individuals to devote their lives to shark conservation.

Brooke Runnette, Executive Producer of Shark Week, said, “While Shark Week’s primary purpose is to entertain, we also know that our audience loves sharks as much as we do, and that means making a commitment to protecting sharks. Shark Savers was chosen as one of our new shark conservation partners because they have the programs and campaigns to enable our audience to actively participate in the important task of shark conservation.”

About Discovery Channel: Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Shark Savers: Shark Savers is dedicated to saving sharks and mantas through building awareness, education, and action. Founded in 2007 by six long-time divers with a shared passion, our mission is to save the world’s dwindling shark and manta populations. Today, more than 25,000 members from 99 nations share that passion. Focusing on action and results, Shark Savers’ programs result in more protections for sharks and mantas, locally and globally. By leveraging broad professional experience and ocean expertise, Shark Savers brings this important issue to the public in many compelling forms, motivating people to stop consuming sharks and shark fin soup, working for the creation of shark sanctuaries, and empowering divers as advocates and citizen scientists for sharks. For more information: www.sharksavers.org