Disney Interactive Media, which continues to have annual losses, has been working on making or buying a mega-money maker. Split/Second obviously isn't panning out, but Club Penguin seems to be doing fine. There's also the question of how the company will eventually incorporate the Marvel properties, unless it opts to continue licensing those out. The Playdom purchase, if true, would give the company access to a demographic that its current mouse house of studios doesn't directly service.