More moms cheat the day after Mother’s Day

Over at Momlogic.com a story reports that a dating Web site for married people has its second-busiest day for female member sign-ups on the day after Mother’s Day. (The day after Valentine’s Day is the busiest.)

Shutterstock/Kuznetsov Alexey

On a typical Monday, 2,500 to 3,000 women join AshleyMadison.com, according to MomLogic. But on the day after Mother’s Day last year, the site saw close to 24,000 new sign-ups. This year they expect 30,000 sign-ups.

Why the surge?

Noel Biderman, president and founder of AshleyMadison.com, says moms have high hopes that they’ll be recognized on Mother’s Day and often the breakfast in bed, flowers, and massage never happens. Their disappointment drives them to consider other options.

It seems unlikely that anyone would consider an affair simply because their husband didn’t make homemade pancakes or bring home a box of chocolates on Mother’s Day. These moms who visit the site have probably been unhappy for years, as Siera points out over at Babble.

Siera also smartly points out: “It’s fascinating that something about Mother’s Day pushes nearly 30,000 women over the edge. Are we really so beholden to the Hallmark calendar? I expect my husband to treat me about like he does every day, this coming Sunday. Which is pretty damn good. If I didn’t like my everyday relationship with him, I’d leave. I don’t need one or two days a year to be extraordinary.”