I bought it for the strength and anti breakage properties as my hair is pretty damaged after years of bleach and highlights. I have decided to give my hair a break and try and get back more of my natural colour, so this seemed like a good product to help get it back in to better condition. It is a cream consistency and you can use on wet hair after washing and before drying and also once it’s dry on the ends to smooth flyaways. I tend to use before drying and apply to the ends only. I am always a bit dubious when I try new cream/oil based products as I think they are going to weigh my fine hair down. This doesn’t at all, it just leaves hair looking smoother and shinier. It is a bit of an all round multi tasker and is great when time is of the essence….. perfect for me as it addresses a multitude of issues and also provides heat protection which is great for those like me who are heavily reliant on a pair of straighteners to make hair look somewhat styled!

The Alterna CC Cream is also free from nasties such as parabens and sulfates making it a lot better for the hair, again helping to improve the condition.