But in over eight years of business, there is not ONE single time that I ignored a red flag and accepted a project because we “needed the money” that I didn’t end up hating myself seven times over by the time it was done. Usually, neither we nor the client end up happy.

Many of my clients, even though they are blog post READERS, are very intimidated by the idea of being blog post WRITERS. Or even having a blog, because of the fear that the comments section will degenerate into a flame war free-for-all like CNN.

As you can imagine, the highest compliment ANY of our clients give us – and thankfully, they do this often – is to choose us TWICE and sometimes even THREE times as the years go by to continue to be their online marketing partner. Here’s how we handled our second redesign for Effective Coverage.

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