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Collection online

trade-card / print

Object type

Museum number

Heal,105.114

Description

Trade card of George Willdey, scientific instrument maker, at the Great Toy Shop (also known as the Archimedes and Globe) next to the Dog Tavern, in Ludgate Street, London; the shop sign at centre, with Archimedes looking through a telescope, standing on a globe fixed in a wooden stand; numerous items of produce surrounding the shop sign, including a telescope, combs, cutlery, chatelaine, magnifying glass and a perpetual calendar; advertising lettering in two lines at bottom.Etching

Producer name

School/style

Date

Production place

Materials

Technique

Dimensions

Height: 102 millimetres (cropped)

Width: 195 millimetres (cropped)

Inscriptions

Inscription Content

Lettered at bottom: 'Maps globes spectacles reading glasses with these and many other usefull curiosities are made and sold - wholesale and retail at the Great Toy shop next ye Dogg Tavern in Ludgate Street very reasonable by G. Willdey'; inscribed in pencil abvoe lettering: 'H Terasson de[li]n et Fecit - London'

Curator's comments

See also Heal,195.115, an advertisement cutting for Willdey and Timothy Brandreth, and trade cards Banks 100.115 (reg. no. Y,5-267), a woodcut advertisement for Willdey in similar style to this, cut and printed by John Cluer in Bow Churchyard. The upper left illustration to the latter seems to be based in part upon this design.

Advertisements in Heal's collection (1707), Tatler (4th March 1709), and the 'Flying Post' (31st July 1711) place Willdey and his partner Brandreth next to the Dog Tavern. The stock of the deceased Mr Thomas Willdey, presumably a successor, was advertised for sale in December 1748. See mount of this trade card for further details.

Associated names

Acquisition name

Acquisition date

Department

Registration number

DRAFT. Trade card of George Willdey, scientific instrument maker, at the Great Toy Shop (also known as the Archimedes and Globe) next to the Dog Tavern, in Ludgate Street, London; the shop sign at centre, with Archimedes looking through a telescope, standing on a globe fixed in a wooden stand; numerous items of produce surrounding the shop sign, including a telescope, combs, cutlery, chatelaine, magnifying glass and a perpetual calendar; advertising lettering in two lines at bottom. Etching