The first group blog by school leaders for school leaders, LeaderTalk expresses the voice of the administrator in this era of school reform. (Find LeaderTalk's complete archives prior to Dec. 16, 2008, here.)

Social Media Revolution - Must Share Video

There is no question that social media has changed the way we communicate - both as organizations and as individuals. Social media tools and platforms give us the opportunity to engage in ongoing "conversations" and extend our community far beyond anything we could have ever imagined. To embrace this incredible opportunity and take advantage of all that it possible for our
students, faculty, staff, and community, we must first understand how significant these changes happening around us are.

Qualman and others push us to consider social media beyond the tools and channels and address the fundamental shifts in human behavior that continue to have a powerful effect on the way we do business as usual. Where would the conversation take us if we viewed social media "ROI" as "risk of ignoring" rather than "return on investment".

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