第3章 西歐

第4章 東歐

俄羅斯

波蘭

土耳其

第5章 中東

UAE

約旦

沙烏地阿拉伯

第6章 非洲

南非

埃及

衣索比亞

迦納

奈及利亞

肯亞

塞內加爾

目錄

Product Code: 1068

Online gaming increasing on mobile devices and social networks in emerging markets of Europe, Africa and the Middle East.

In Europe, the UK led spending rates on digital game content, while Germany
was the leading country by average monthly revenue per paying user. Online
gaming is a vast market in the UK as nearly 20% of the population of the UK
use the Internet to play video games. The online game market there has further
growth potential because of the mobile trend. Tablets were the first choice of
over a third of mobile device owners to play games in 2013 in the UK, while
half of all tablet owners played games. In Germany, consoles and PC are still
popular for gaming, but mobile and social platforms are gaining importance.
Downloads generated the highest revenue on the online gaming market in Germany
in 2013. Mobile game sales also grow. The most popular types of games played
in Germany are strategy, casual and action games.

In France, digital games are expected to grow and take a large share of the
total video games market, while physical games sales decline. The revenues of
the digital gaming market in France grew by over 10% in 2013, while the share
of digital gaming on the total gaming market increased. Computer was the
device most frequently used for gaming in France last year, followed by
smartphone. In Belgium, the largest group of gamers played social or casual
games, with the mobile gaming audience also being significant. A similar
pattern was observed in Spain, and in Italy the PC and consoles are still used
more for games than smartphones and tablets.

The emerging markets Turkey and Poland were ahead of Western European
countries in terms of the share of online gamers on Internet users in 2013.
Eastern European countries also had a higher share of users who play networked
games than in Western Europe, with Croatia in the lead. In Poland, computer
games remained a major segment of the gaming market in 2013, but social,
mobile games and online MMOs are catching up. In Turkey, over 20 million
people play games online regularly, with social games being the largest
contributors to this number.

In Russia, the online gaming market is booming, with still more growth
expected from the mobile and social platforms. The online gaming market grew
by over 20% in Russia, with MMO being the largest segment, followed by social.
The number of mobile gamers in Russia is forecasted to increase annually to
reach over 60 million in 2016, with around the same number playing online
games other than on mobile devices.

In the Middle East, a quarter of Internet users in the UAE play or download
video games or computer games online, almost double the share in 2010.
Moreover, over 10% of mobile users in the UAE download games on mobile. In
Jordan and Saudi Arabia, the most visited gaming websites have a monthly
audience reach of over 10% of Internet users in those countries.

Online gaming revenues in South Africa are forecasted to grow by a
small-double digit percentage between 2013 and 2017. Mobile gaming outperforms
pure online gaming by far in South Africa, with the revenues differing by
several times. In other African countries, such as Ghana, Nigeria, Kenya and
Senegal, online and mobile gaming is also gaining popularity, with a small
double-digit share of Internet users engaging in this activity on their mobile
devices and PCs.

SAMPLE OUTPUT: STATISTICS

SAMPLE OUTPUT: RANKING

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Table of Contents

1. Management Summary

2 . Europe (Regional)

Top 3 Markets in Western Europe by Digital Game Content Sales, 2012

Share of Online Gamers on Total Internet Users, in %, by Selected
Countries, 2013

Share of Internet Users Playing Networked Games with Other Persons, by
Countries, in %, 2012

Share of Players Who Pay for Mobile Games, 2012

Average Monthly Revenue Per Paying User in Free-to-Play MMOs, by Selected
Countries, 2012

3. Western Europe

3.1. UK (Top Country)

Online Gaming Market Trends, 2014

Online Game Spending, in GBP million, 2011 & 2012

Online Game Spending, in GBP million, 2011 & 2012

Mobile Game Spending, in GBP million, 2010 & 2013f

Share of Individuals Who Play Video Games Online, in %, Q3 2013

Share of Individuals Aged 16 - 34 Who Play Games Online, in %, 2012

Average Time Spent Playing Online Games* per Week, in % of Individuals
Aged 16 - 34, 2012

Share of Tablet Owners Who Play Games on Tablet, in %, 2013 and Mobile
Devices Used the Most for Playing Games, in % of Users, 2013

Breakdown of Total and Daily Mobile Gamers, by Gender and Age, in %,
April 2013

Breakdown of Users Who Purchased Mobile Games and Who Download Mobile
Games for Free, by Platform, in %, April 2013

Breakdown of In-Game Purchases for Mobile Games, by Type, April 2013

3.2. Germany (Top Country)

Online Gaming Trends, 2014

Online Gaming Revenues, by Downloads, Subscriptions and Payments for
Online and Browser Games, and In-Game

Purchases, in EUR million, 2011, 2012 & H1 2013

Number of Mobile Games Sold, in million, Sales, in EUR million, and
Average Game Price, in EUR, by Games for Mobile Phones and Smartphones,
Games for Mobile Consoles and Total, H1 2012 & H1 2013