Skillet, ‘Not Gonna Die’ – Exclusive Video Premiere

Skillet have been rocking the single ‘Not Gonna Die’ for some time and now they’ve got a video companion for the track. Loudwire is proud to bring you the exclusive premiere of the new video for ‘Not Gonna Die.’

The clip, directed by Joey Papa and produced by Benjamin Kasica, finds the band delivering a hard rocking performance against a white backdrop, while the conceptual part of the clip centers on a woman in a series of different realities fighting for her life. In one reality, she’s running through a snow covered forest, putting on a gas mask to escape some toxic fumes. In another, she emerges from a pile of ash and a third scenario finds her isolated in a room, taking hits of oxygen and trying to decide what to do with a container filled with a red substance. How does it all tie together? Watch the video above to find out.

Frontman John Cooper tells Loudwire, “Filming ‘Not Gonna Die’ was especially cool because we have not done a video with such a surreal storyline. This is my personal favorite song on the record so I’m pleased that the video captured the drama of the music.”

‘Not Gonna Die’ is the latest track to emerge from the ‘Rise’ album, which has been nominated for a few Loudwire Music Awards. The song follows ‘Sick of It,’ ‘American Noise’ and the title track.

Fans can catch Skillet performing the song along with their other favorites on “The Roadshow Tour,” which continues on Thursday (Feb. 6) in Springfield, Mo. The band currently has shows booked into April, continuing support of the ‘Rise’ album (available at iTunes). Check out the full itinerary below.

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