No I don't think so. Even denizen is good. It has been segmented for the low range price group. The main intention should be to reach out to common man. This will increase the value of levi's. Better positioning, better brand awareness.

I feel the brand denizen has been a poorly developed or rather poorly positioned brand in the Levis stable. I dont get the feel the of Levi's inside the store and the traditional rough attitude it had like the brand 'Malboro' seems to have lost in the process.By
Joe Antony, Retail Sales and Marketing, JSW Steel Limited
| 11 17 2010 07:49:59 +0000

Levis will always be Levis. Loyal customers will not compromise on the parent brand. Denizen is targeted to a different audience altogether. Hence the brand value ideally should not decline. Since the audience is different, the look and feel of its outlets are bound to be different. The idea is to get away from the shadow of the Levis brand as their price ranges differ. We must note that it has yet to be seen how consumers react to it. If the response is poor, Levis Strauss Signature might reign. If not, the latter (LSS) will be stalled and Denizen will be here to stay.By
Dipika A., Communications Executive
| 11 18 2010 12:04:54 +0000

Its not a Fad. It all depends depends on how long digital media is going to stay as a form of communications with a very good reach. It can be gauged from what happened on 14th July in Mumbai where in Twitter and Facebook was one of the most...

I would like to correct you Kavitha. Its not the country rather its on the individual that the passion lies. Probably we have not come to that professional level of certain regions across the globe but with respect to passion we are there with the...