56. Consumer Analysis

The consumer is your target and you need to be able to classify him/her. These criteria will help you make an image of your typical consumer:

For example, a company that sells toys needs to categorize its target. That would be:

This is extremely important to know on whom to focus your product and your publicity. And you have to be careful because sometimes the target you projected the product to, it’s not the same that is actually buying it.

Sex – Female or Male. This is used in cosmetic, for example.

Age – How old is he/she. Is your product for youngsters, adults or elders.