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Did your source or country of traffic change today? I see that on some of my newer properties...clicking along, then bam for a day or two < 1 cent a click, then back to normal a day or two later. When it happens, I don't do anything in response unless I had already planned content/marketing/etc.

I think what they didn't give to Sami they gave to me Course the 3 of us added together probably isn't half of Will's take for the day...nothing weird with mine, on the expected #s for today.

I've heard of AdSense 'smart pricing' people so the clicks are worth less than usual. The rumor I heard is that smart pricing lasts for one week once it kicks in, then things go back to normal until the cycle restarts.

I have increased my CTR by getting more traffic and changing the placement of my ad units so they are in better locations. Unfortunately, my per-click value has decreased suddenly.