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Our highly specialized team of healthcare and pharmaceutical marketing research professionals bring together deep industry experience with advanced market research and analytical proficiency, to deliver rich, actionable insights.

A Guide to Successful Qualitative Research

Qualitative research can provide a greater understanding of physicians’ attitudes and behaviours than quantitative methodologies, however increased demands on physician time may cause some to refuse participating. Determining the optimal study design and appropriate recruitment techniques can help make physicians more willing to participate. This month’s featured quick poll among 165 GPs and 100 medical specialists will help you find out how to avoid roadblocks and increase physician interest to get the most out of your qualitative research.

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