Blockbuster Buys Movielink

Another victory for people scared of the outside world (we hear it's dangerous out there) came today when Blockbuster bought Movielink for an undisclosed sum that is rumored to be $50 million.

“Blockbuster said Wednesday it is buying the digital movie-download service Movielink, giving it a stronger online foothold to compete with its rival.

The Dallas-based video rental chain said it would continue to operate Movielink as a stand-alone service but eventually make elements of it available through Blockbuster’s online-ordering, mail-delivery service.”

Whether or not this acquisition will allow Blockbuster to catch up to Netflix in the online delivery market is open to debate.