London UK , 17th October 2013 Nikon today announces the D5300, the first DX-format D-SLR to feature built-in Wi-Fi and GPS.

Optimised for creativity and streamlined for flexibility, the D5300 is an upper entry-level D-SLR designed to inspire spectacular photos and videos. As the first Nikon D-SLR to boast built-in Wi-Fi, it offers creative explorers a fantastic opportunity to capture and share their world in incredible detail.

The camera’s innovative 24.2-megapixel DX-format CMOS sensor is specifically designed with no optical low-pass filter (OLPF) so the finest details and textures are captured with stunning sharpness. Photos are ready to share immediately using the built-in Wi-Fi function, which connects the camera directly to a smartphone or tablet, and the GPS function adds geotags to pictures in-camera. Capable of bringing creative ideas to life with striking clarity, this is an inspiring camera that draws exciting new perspectives.

Simon Iddon, Senior Product Manager at Nikon UK, says: “The D5300 is a great camera for creative people who want to share their view of the world through high-quality images. This new model is bursting with impressive features, from the high ISO (12,800) capability for low light shooting, to the powerful new EXPEED 4 image processing engine, and large vari-angle screen for a unique view.

He adds: “Built-in WiFi makes it easy to share stunning images with friends and family, plus you can have some fun by tracking your route thanks to the camera’s GPS functionality. Ultimately, the Nikon D5300 is a pleasure to use and raises the standard of images we share.”

Built-in Wi-Fi
As the first Nikon D-SLR to be equipped with built-in Wi-Fi, the D5300 takes photo sharing to a whole new level. Photos can be sent directly from the camera to any iOS™ or Android™ smart device1, ready for easy upload to social networking sites like Facebook, Instagram, or Twitter. The Wi-Fi function also makes it possible to control the camera remotely using a connected smart device, plus you can preview the scene you’re shooting on the smart device’s screen. Together with the camera’s vari-angle monitor, the creative possibilities are endless.

Built-in GPS
When it comes to sharing exciting images, the D5300’s built-in GPS integrates perfectly with the in-camera Wi-Fi function. Images can be geotagged simply without using any external adapters, by logging location information such as latitude, longitude, and altitude in the image’s EXIF data. Your travel pictures gain an extra level of detail, and since the GPS logger function works when the camera is turned off, you can actually keep track of your route even when you’re not taking pictures2. Nikon’s ViewNX 2 software can help create stunning travel maps which you can showcase on NIKON IMAGE SPACE, or any other social networking or photo-sharing website that support GPS, like Flickr.

Incredible image quality
At the core of the D5300 is a 24.2-megapixel DX-format CMOS sensor that has been designed without an optical low-pass filter (OLPF) to make the most of every megapixel, to faithfully render exactly what the lens sees. The texture of fine detail like hair or feathers are captured perfectly, and images burst with clarity — especially when captured with a NIKKOR lens.

High ISO light sensitivity (up to 12,800, extendable to 25,600 equivalent) combines with Nikon’s powerful new image processing engine, EXPEED 4, to ensure even clearer photos and movies than before when shooting in low light. The amazingly accurate 2,016-pixel RGB metering sensor sends data to the Scene Recognition System, thus enabling optimum auto exposure, AF, and auto white balance for the best possible image quality. Fleeting movements or expressions can be captured at exactly the right moment thanks to continuous shooting speeds of up to 5 frames-per-second, and focus is spot-on thanks to the intelligent 39-point AF system, which boasts nine cross-type sensors in the centre for astounding accuracy.

A fresh perspective
Designed to encourage photographers to find their own angle on photography, the versatile D5300 is fully equipped to help create interesting and inspiring images. The large 8.1 cm (3.2-in.) LCD monitor with wide-viewing angle and high 1,037k-dot resolution offers the ultimate freedom to capture unique shots, including great self-portraits, from any angle. Simply flip, tilt, or turn the monitor to explore fresh perspectives and add intrigue to your photos or excitement to your movies.

For even more possibilities, a range of in-camera tools put creative techniques conveniently at your command. Enjoy optimum results in high-contrast situations with HDR (High Dynamic Range) mode or quickly capture perfect shots in various situations using any one of the 16 scene modes. When you want to explore different ideas, let your creativity run wild with the camera’s range of special effects for photos and movies: evoke a certain mood by isolating specific colours, or create a retro look-and-feel with the Toy Camera effect.

Inspiring Full HD movies
For those who want to take their creative vision to video, the D5300’s D-Movie function records smooth, finely detailed Full HD video clips at frame rates up to 50p/60p. Offering the kind of superior performance and sharp focus that’s critical for HD video, the camera begins recording with a simple press of its dedicated video record button. Continuous Live View autofocus keeps subjects sharp, even when the action is fast, and you can relax and let the camera keep track of your subject with subject-tracking AF or face-priority AF. Thanks to the camera’s built-in stereo microphone and compatibility with Nikon’s external ME-1 Stereo Microphone, it’s easy to capture footage with crisp, clear sound. And when it comes to sharing your latest creation, the HDMI output lets you connect your camera directly to an HDTV screen so you can enjoy your movies and photos in superb high-definition.

Intelligent design
With a body that’s even smaller and lighter than its predecessor (the D5200), plus a larger vari-angle LCD monitor, the D5300 is a pleasure to shoot with. Available in black, red, or grey, the incredibly lightweight build (the body weighs only 480g without battery and memory card) makes this a great camera to travel with, and a stable grip lets you get a firm hold on the camera. The large, high-resolution LCD monitor lets you see every detail of your photos and movies, and you can adjust the monitor’s brightness for a clearer image on the screen when shooting under bright light or in dark situations. The newly designed pentamirror increases viewfinder magnification to approx. 0.82x, making it even easier to accurately compose your shots. Nikon’s superior ergonomics, clear menus, and one-touch buttons for frequently used functions like D-Movie and Live View make operation quick and intuitive, so you can focus on your ideas.

NIKKOR, Speedlight, and system compatibility
One of the D5300’s greatest advantages is its compatibility with Nikon’s wide range of NIKKOR lenses and powerful system accessories. Combine the D5300 with such versatile partners, and your creative options become limitless. NIKKOR lenses are renowned across the world for their optical performance, and the D5300 is compatible with the full range of DX-format lenses. From compact zooms that are perfect for general use or travel, to fast prime lenses that enable beautiful bokeh (background blur), as well as wide-angle and micro lenses, there is a lens for every situation. Whichever you choose, you can enjoy the precision and flexibility to make the most of the camera’s 24.2-megapixel resolution and capture photos with vivid colour and striking contrast, or experiment with cinematic effects when shooting movies. In addition to lenses, Nikon Speedlights like the SB-400 and SB-700 open up opportunities to get creative with light, and optional wireless remote control devices like the WR-R10 and WR-T10 let you control key camera functions from a distance, even if there are obstacles between yourself and the camera.