Announcement of Price Reduction

This Announcement
of Price Reduction sample letter is the complete opposite of the
Announcement of Price Increase sample letter.

This announcement however, is sure to thrill your customers.

After all, who doesn't like to pay less money for products?

No one, that’s who!

Make sure any and every one interested in your wares know that now they can pay less of them.

This is sure to deter attention from your competition and run traffic to your business.

Here is that letter .....

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Dear ________,

Rarely do we have the opportunity to inform our customers of such good news. The legislature's tariff ruling which was handed down on May 15th, 1986, has made it possible for our company to reduce our list price for Egyptian cotton.

Effective as of June 1, 1986, all full orders received for six week delivery will be billed as follows:

STOCK OLD PRICE NEW PRICE

#0134 $57.00 $51.30

#0135 $53.00 $47.70

#0136 $49.00 $44.10

We are very pleased to be able to pass this savings directly on to you.

These prices do not include the additional 2 per cent discount that is offered to our customers who pay within the 10 day discount period.