Electrolux Design Lab 2010: The Second Space Age

What will life be like when space becomes our most valuable commodity? This is what is predicted for the year 2050. How will we use our living spaces, our kitchens, and domestic spaces, as space becomes an every more valuable commodity, especially in urban areas? This is what the Electrolux Design Lab 2010 competition wants to know from today's design students.

It is predicted that 74 percent of the global population will live in urban environments by the year 2050. How will we prepare and store food in 2050? How will we wash dishes and clothing in 2050?

This year, Design Lab is asking that submissions consider the entire domestic environment when designing your idea. For example, if you are designing a food storage cabinet, you will need to consider what kinds of foods will we be eating and how will they be grown, packaged..? What will their average shelf life be with refrigeration or without?

“This year we’re looking for concepts that consider the way we use
domestic space. The ideas need to be green, adaptive to time and space,
and allow for individualization," says Senior Vice President of Global Design at Electrolux, Henrik Otto. And here Mr. Otto appears in one of Design Lab's ever-entertaining video press releases...

The Electrolux Design Lab, now in its eighth year, is one of the most prestigious industrial design competitions for student designers in the world. Eligible students must be enrolled in a design program as undergraduates or graduates with graduation dates no earlier than spring-summer of 2010.

Deadline for submission is May 1, 2010. Eight finalists will be chosen from the applicants; they will be invited to present their entries to a jury of expert designers at the finals in London in September, 2010.

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