Torrance, CA: For the next round of the 2013 Lucas Oil AMA Pro Motocross championship taking place in Michigan, Team Honda Muscle Milk will showcase its bikes and riders in patriotic-themed Red, White and Blue designs to celebrate the Fourth of July holiday weekend.

Round seven of the 2013 Lucas Oil AMA Pro Motocross championship will mark the 39th annual Red Bud National in Buchanan, MI, and the team CRF450R race bikes will feature Red, White and Blue graphics and seat cover designed by Throttle Jockey, along with blue D.I.D wheels. In addition, Justin Barcia and Trey Canard will both don patriotic-themed riding gear for the holiday weekend.

Torrance, CA: As a further extension of its growing commitment to grassroots racing in North America, Honda announced today that it is making a major commitment to the 2013 running of the legendary Pikes Peak International Hill Climb, as both a sponsor and race participant, with plans to field products in nine race classes, a first for any OEM in a single Pikes Peak event.

American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak International Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.

“Pikes Peak presents us with a unique opportunity to showcase Honda’s diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda’s presence in racing at all levels,” said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. “Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit.”

Torrance, CA: American Honda today announced that production of Honda side-by-side MUVs will transfer in 2013 from Honda de Mexico S.A. de C.V. (HDM) to Honda of South Carolina Mfg., Inc. (HSC) in Timmonsville, SC. Honda currently markets the Big Red side-by-side in the U.S.

These changes are part of a global Honda strategy tied to future growth forecast in the side-by-side segment. Current plans call for the completion of side-by-side production at HDM in 2013, with production to begin at HSC in the summer of 2013 to meet the needs of U.S. customers and for export to global markets.

Currently dedicated solely to the production of Honda all-terrain vehicles (ATVs), HSC has the capacity to produce more than 250,000 vehicles and 310,000 engines annually. Based on the increased production capacity and future expansion potential, it was determined that HSC was the right location for Honda side-by-side production.

Torrance, CA: American Honda recently featured Seven-time Supercross Champion Jeremy McGrath in a video about the all-new 2013 CRF450R.

McGrath discusses the latest technology found on the new bike, including the all-new chassis that focuses on mass centralization, Pneumatic Spring Fork (PSF®), dual-muffler exhaust system, and much more.

Check out the video below to see what the King of Supercross has to say:

Torrance, CA: American Honda is pleased to announce that GEICO Honda rider Justin Barcia will ride for the American Honda Racing team and race a factory Honda-prepared CRF450R at the remaining four rounds in the 2011 AMA Motocross Championship.

“I’m so grateful to have this opportunity to ride the Honda CRF450R in the 450 class,” said Barcia. “I can’t thank GEICO Honda team owners Rick Zielfelder and Jeff Majkrzak enough for allowing me to take advantage of this opportunity. I raced the CRF450R to the overall win at the Bercy Supercross last year and I felt great competing on the bike, so I’m excited to now get the chance to race several rounds in the Motocross series on it. I’m also really looking forward to working with the factory Honda team. I feel I’ve grown a lot as a professional racer over the past three years and this whole experience is only going to help me develop my skills even more.”

American Honda Racing Team Manager Erik Kehoe welcomes Barcia to the Honda starting line-up. “Justin has been a part of the Honda family for many years now, having entered the professional ranks through Honda’s amateur support program,” said Kehoe. “He has a lot of experience racing Honda motorcycles and he’s earned a lot of success in both his amateur and professional careers. Trey Canard showcased his talents aboard the factory-prepared Honda CRF450R last year when he filled in for six Supercross rounds, and obviously that was a significant career opportunity for him, while Cole Seely enjoyed racing several Supercross’ with the team this year. We are pleased to work with Honda-supported teams and give the younger Honda riders the chance to gain valuable experience riding for the factory team when opportunities arise.”

Torrance, CA: American Honda Motor Company introduces another wave of machines for the 2012 model year, which include a wide assortment of dual-sport and off-road motorcycles, ATVs and the Big Red™ MUV. These 2012 models emphasize the far-ranging options that Honda brings to customers and this broad array of machines also underscores another exciting new season for Honda. This release of 2012 models includes: the CRF450R, CRF250R and CRF150R/RB motocross machines; the dual-sport XR650L; Honda’s popular selection of small-displacement recreational off-road bikes, the CRF100F, CRF80F, CRF70F and CRF50F; a host of ATVs including the FourTrax® Rancher® family, the FourTrax® Recon®, TRX400X and TRX90X; plus the versatile Big Red. In addition to these models, a host of new 2012 Honda Genuine Accessories are available that encompass the quality, performance and fit and finish you expect of all Honda products.

Note from Johnny Campbell on JCR Honda’s support of Japan Relief Efforts:

“My heart and prayers go out to our brothers and sisters of Japan. Please join the Honda community and the Red Cross in supporting Japan’s recovery efforts.”

Sincerely, Johnny Campbell

Honda Note:

Since the tragic events began unfolding in Japan, Honda has been overwhelmed by the support and generosity of our business partners, asking how they can join Honda in supporting the relief effort.

Working in conjunction with the American Red Cross, Honda has established a special microsite to accept donations online from those wishing to partner with Honda in the relief effort. The funds will not be matched but given as a total “Honda Community” donation. The contributions will benefit the American Red Cross Japan Earthquake and Pacific Tsunami Relief Fund.

Thank you for your consideration and for your support of Honda and the people of Japan.

American Honda Motor Co., Inc.
To donate, please visit the site below:http://american.redcross.org/hondaacura-emp
Truth MX’s sister company C28 has also set up way to support Japan thru purchasing a special designed praying for Japan T Shirt.