Willie Nelson Has A New CBD Brand, And Its First Product Is Whole Bean Coffee

Willie Nelson along with his family is debuting a new line of CBD products. It’s first product: infused whole-bean coffee.

Called “Willie’s Remedy Whole Bean Coffee,” the product is infused with certified organic full-spectrum hemp oil grown in Colorado. The coffee itself is sourced from small farms in Colombia’s Santuario region and includes three bean varietals: Castillo, Colombia, and Caturra.

The company describes the coffee as a “medium-dark blend with balanced acidity that packs a powerful aroma, with flavor notes of cherry and cocoa.”

When brewed, each 8-ounce cup of joe will contain 7mg of hemp-driven CBD grown in the United States.

“Hemp production in America was stifled for so long, but it could now make all the difference for small independent farmers,” Nelson said in a statement. “Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment—and our health.”

If you thought Willie Nelson already had a weed brand, you wouldn’t be wrong. Willie’s Reserve launched in 2015, and is a line of marijuana products that include THC. The new brand, Willie’s Remedy, will contain only CBD products. Both are owned and operated by GHC Inc, a cannabis consumer products company founded with Nelson.

“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve,” Nelson's wife Annie, who is curating the line, said in a statement, “It’s not about getting high, but it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”

Given that it doesn’t contain THC, Willie’s Remedy is available for purchase in all 50 states, even those that have not legalized medical or recreational marijuana. A 12-ounce bag of the coffee is priced at $36 and is available for purchase online.