Archives for March 2012

In 2011, a survey of 1,000 Americans commissioned by Pollock Communications revealed that most Americans who are overweight or obese are not willing or able to overcome barriers to eating right, such as cost and difficulty. These findings were recently cited in the March 2012 issue of Today’s Dietitian in the article entitled, “Eat Healthfully on a Budget.” Click here to read the full article.Today’s Dietitian – Eat Healthfully On A Budget

In this month’s food and beverage issue, O’Dwyer’s features an article authored by Louise Pollock, President of Pollock Communications. The article highlights findings from a recent Pollock survey of more than 200 registered dietitians showing what food trends will be hot (and not) for consumers and food companies in 2012. Click here to read the full article.

Pollock Communications prides itself on keeping pace with new tools and technologies that can help maximize its clients’ public relations efforts. Marcie Klein, SVP of Pollock, is featured in a recent issue of the respected trade publication, PR News, providing insights and tips on how Pollock utilizes social media to amplify its communications and campaigns. The article can be found under “Charting the Industry” on page two of the 2/27/12 issue, reprinted here with permission from PR News:CLICK HERE TO VIEW THE FULL ARTICLE