Japan Transocean Air (JTA), a JAL Group subsidiary, has launched a new fare product, the OKINAWA Island Pass. Available to foreign tourists visiting Okinawa, the new pass can be used on any JTA-operated flights plying five domestic routes within Okinawa Prefecture.

In recent times, the number of visitors from Hong Kong, Taiwan and other parts of Southeast Asia to the Okinawa area has been on the rise, reaching almost 250,000 in 2008. With an eye to further tourism growth in the subtropical islands known for their beautiful beaches, the OKINAWA Island Pass is expected to additionally boost demand by making trips to the islands for foreign visitors inexpensive and convenient.

The JAL Group also recently announced the establishment of a new feeder service connecting Narita International Airport with Okinawa’s Naha Airport which will commence from Jan 5, 2010, allowing for smoother transfers to the popular tourist destination from abroad.

Overseas visitors to Japan can utilize the JAL Group’s two existing domestic passes and the OKINAWA Island Pass to further explore and discover the many wonders of Japan.