Google’s latest A.I. experiment is a web-based drawing tool called AutoDraw that converts your rough scribbles and doodles into beautiful, symmetrical icons/clipart that you can download for free. It works on your phone, computer or tablet and uses artificial intelligence to guess and suggest a...

Samsung has been rumored to be working on its virtual reality offerings for some time now, but its standalone VR headset is a product that stands out. Details about the device were revealed Monday by Visual Camp, a company which is working on the eye...

Wikipedia defines Mixed Reality AKA Hybrid Reality as “the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time”.
Mixed reality lets the user to see the real world (like AR) while also...

Snapchat is adding a new way to use its app that brings its popular filters beyond faces. The new ‘World Lenses’ add augmented reality elements to any scene you can capture with your camera, placing 3D objects you can actually walk around with your smartphone’s...

Yes, you heard it right, catfishing! It’s a term used to describe a person who steals, or takes another’s identity. Most commonly used throughout the internet and especially social media, catfishing is a very frustrating way of finding out that you are making claims and...

Today is the golden era of artificial intelligence. This is the latest trend in Sri Lanka. Deep learning is the paradigm of artificial intelligence and it is the hot topic everywhere. Everyone talks about it in every industry in the world. What is the deep...

With the rapid growth of online users in Sri Lanka is establishing itself as a Potential DIGITAL HUB on the map
ONLINE USERS IN SRI LANKA
Have you considered these stats for your 2017 Marketing Plan?
Here are some awesome numbers on Sri Lanka’s Online population. According to...

Sri Lanka’s 29.3% Internet penetration is the next big fish for the Content Marketing. The Sri Lankan Digital Community boasts of a predominantly Young base of internet users which is significantly increasing every day. This also signifies that Millennials also are following suit within this...

This how to keep up with digital marketing this year in Sri Lanka
Welcome to 2017! This year brands will be challenged to keep up with the digital trends and engage with their consumers digitally unlike ever before. Brands must make sure they do better than...

Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact?
The better the content experience is, the happier your audience will be and the more likely their delight...

Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its...

“With 51% of the country's population being female and only 20% in the business workforce, there is indeed work to be done in engaging women into the corporate world”, says Jayomi Lokuliyana, CEO & Co-founder of zMessenger and recent winner of the Best Women Entrepreneur...

By creating a universal tech platform, smartphones have fundamentally rebuilt how we use technology. But for marketers, the mobile revolution isn’t about devices. It’s about data.
Mobile puts a tiny super computer within reach of just about everybody. According toBenedict Evans, a partner at Andreessen Horowitz...

You know what it feels like. You search for something online, when you finally get the right link and click on it in the hopes of getting to the promise land – a full page ad covers the screen. Desperate, you look for the tiny...

Breaking nearly every major box office record on the books, Star Wars: The Force Awakens debuted this weekend with $248 million at the North American box office, according to final box office returns released by Disney. The seventh film in the Star Wars saga has...

By Alex Samuely
Messaging apps have forayed into several new sectors
While innovations such as digital payments and new social media networks gained plenty of traction this year, messaging applications were the real winners in mobile, thanks to adaptability that yielded features such as money transfers and...

By Ajay Kapur
In the coming year, we will continue to see rapid growth of mobile commerce.
Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.
1. The tail will wag the dog. In-store digital...

Before we kitted them out with high-res AMOLED screens and WiFi, luxury watches were the sorts of thing you could wind up and pass down through the ages. With its new Connected smartwatch (seriously, its name is "Connected") TAG Heuer thinks it's captured "eternity in...

American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue that same theory applies to advertisers as well.
Amid today's fractured media world, brands have more...

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand.
On Wednesday, UMG revealed that The Beatles are going where the kids are—online streaming services—while partnering with nine of such entities,...

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion.
For professional utility, however, spending a few minutes a day on LinkedIn can bolster...

Metalheads worldwide are quoting Nietszche in the wake of Motörhead singer/bassist Ian "Lemmy" Kilmister's death on Monday, but some may not have noticed he was in a Kronenbourg 1664 ad back in 2010.
1664, a beer brand owned by Heineken, got Motörhead to record an acoustic...

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect.
"What marketers are concerned about today is the staggering shift from desktop to a mobile device," said...

This a terrible bike to ride.
Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis ahead of the MS Melbourne Cycle in early March.
Multiple sclerosis is an exceptionally weird and annoying...