real-time co-brand

Two buttons on the card enable a cardholder to pay with credit or to redeem loyalty points at a co-brand merchant location — without any change to the merchant infrastructure.

The press of the credit button writes the magnetic stripe, EMV, and contactless interfaces as an open-loop credit card while the loyalty button changes the function to a pre-paid closed-loop card. The LED associated with the pressed button illuminates to indicate the selection.

The credit transaction generates points that are reflected in the loyalty account in real-time.

Maintain profits while rewarding consumers.

Rewards are funded by the interchange fees on the credit rails. Merchants do not pay for rewards. The open-loop, high-interchange credit rails finance loyalty rewards to create a large universe of virtual currency.

Loyalty program for high-frequency, low-spend items.

Instant rewards enable merchants with lower-cost inventory to reward consumers by loading rewards points onto their cards as pre-paid closed-loop spend. Points do not need to be issued as gift certificates for lump sums.

Save on frequent rewards communications. Earning notifications are automated as is the transfer of points to the card. Eliminate the need to mail coupons and create new marketing emails.

This loyalty card operates on both closed- and open-loop networks, increasing spend as the consumer is able to earn rewards for your brand anywhere.

CARDHOLDER BENEFITS

Turns loyalty points into a currency that can be used immediately.

Makes rewards points more relevant — allows cardholders to make purchases with rewards from brands they value.