You daily browse through Facebook and most often, it rarely happens that you miss any big/important update on Facebook. Unlike twitter where its flooded with tweets, Facebook still manages to show you the most relevant updates on top. Have you ever thought, how does it work?? Its been managed by an extensive algorithm of Facebook which is called EdgeRank Algorithm. EdgeRank Algorithm There are three factors used by the EdgeRank

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Google Plus public on HootSuite Google Plus has been steadily growing as a constrained network, bounded by certain restrictions to be just social like Facebook. Google Plus Pages has not yet opened their API’s, for companies to come-up with third-party applications to use Google Plus. However last year Google announced that six major companies were chosen as official launch partner for Google Plus trial, those companies are HootSuite,

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LinkedIn launches new homepage design LinkedIn is now the largest professional network, its different from other social network as it value driven. Unlike Facebook, LinkedIn users carries a objective while browsing. If we talk in terms of user experience, Facebook stands ahead of LinkedIn, as its too handy for users to use its features and to remain connected. Facebook and Twitter changed its design and layout in

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The spread of social media solutions has resulted in a paradigm shift in the world of advertising, marketing, branding and customer satisfaction. Social media has enabled customers to directly connect with brands by using mere FB or Twitter accounts and they also have got the capacity to influence the brand images of well established products/companies. The recent story of a girl’s statement on Dove Moisturizer, made Dove

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Klout is a service that uses proprietary algorithms to measure and rank social media influence of web surfers. Algorithms scour Twitter feeds, FB, LinkedIn, Google+ and other social media websites and compute a score or rank indicating one’s social influence by analyzing social media data. Below are 5 good reasons about why Klout score matters: #1. Not Perfect Yet But Still A Score Klout score is the

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A huge network of 900 million* users will definitely lure any marketer to use it as a marketing channel. Facebook has been so far very conscious to maintain the thin line between a place for social hung-out and Marketing Avenue. The only place where brands can actually interact with users/customers is the ‘Fan Page’, where users ‘LIKE’ the page to present their interest. *Source: Facebook Likes are

Mastering the world of social media is simple. Come up with stuff that captures attention, and compels others to recommend you and your brand to others and your job is done. Paul Cohelo’s ‘The Alchemist’ says that the secret of Alchemy can be described in just a few lines on an emerald tablet. Bet the secret of mastering social media too can be written on the same

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Facebook has made the time-line compulsory for brands now and many start-ups, SME’s and bloggers are facing problems to understand the difference of older Fan Page and Time-Line. Time line for brand makes sense as it speaks about the history, milestones and flow of growth story. See our Time-line here. 🙂 Lets have a look at 6 major features of Facebook Time lines, which you should learn