Maximize The Value of Your Ad Retargeting

Maximize The Value of Your Ad Retargeting

Posted on: February 4th, 2016

This infographic explains how digital marketers can spend advertising dollars more efficiently by leveraging a richer 1st party dataset to drive more value out of retargeting budgets. By collecting better data on an individual’s web behaviors, motives, and specific interests, marketers can provide an ad experience that’s relevant to that individual and increase CTRs, conversion rates, and overall campaign efficiency.