The company was founded by in 1972 by former Louisiana Tech quarterback Phil Robertson. Duck Commander is the most popular brand of duck call in the world. The Louisiana-based company has seen a huge boost in popularity thanks to their show on A&E, which profiles the Robertson family and the Duck Commander company.

The Independence Bowl is held at Independence Stadium in Shreveport, La. Duck Commander recently became the title sponsor for a NASCAR race in Texas, and will have the rights for the bowl game for the next six years.