Tuesday, March 11, 2008

Risky Business

The December 15, 2007 issue of Marketing News includes a "Back Page" interview with Maryam Banikarim, CMO, Univision Communications, Inc. A couple of her responses were particularly interesting.Q: What qualities make a marketer great?A: A great marketer has empathy, a genuine curiosity about consumers and a willingness to take risks.Q: What qualities undermine an otherwise talented marketing executive?A: Fear, for the marketing executive; and lack of commitment, for the organization. Risk-taking isn't exactly what most folks are being rewarded for ... but in order to succeed, individuals and organizations alike need to embrace novel approaches.Taking risks may mean making mistakes. However, every successful person has made mistakes and learned from them. When was the last time you took a risk? Is it time?

About Me

My name is Jean Caragher. I am president of Capstone Marketing, Celebrating 13 Years. I am an award-winning, recognized industry expert with over 25 years accounting marketing experience. Over the years I’ve been called a lot of things - tenacious, knowledgeable, experienced, focused – all qualities that will benefit your CPA firm’s marketing program.
Capstone Marketing’s services include Brand Surgery, Marketing Plan Development & Implementation, Retreat Facilitation, Training, and Marketing Director Recruiting.
You can contact me at jcaragher@capstonemarketing.com or 757.673.6826.