Candyce Edelen

Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth.
She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams.
She focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales.
For the past eleven years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry.

FOLLOWING

MY COMMENTS

Larry, I really like the way you explain this. I hope the regulators read the article. I know you're focused on market making for this article. We're finding that outside of market makers, buy-sides are no longer able to gain out-sized returns for focusing on latency reduction. So their strategy ...

Steve, isn't this a pretty tall order? "...the trick would be to see how far you could go with small, random (truly random) market orders that cannot be spotted. Assuming you can stay hidden..."
Seems like this is exactly the challenge, and not a simple thing to accompl...

Steve - I don't disagree, but do the buysides who are asking for this support have the mechanisms in-house to support that kind of order generation? Isn't that why they use execution brokers in the first place? Are we confusing HFTs who have very sophisticated trading infrastructure in...

@Stevewunsch, thanks for the comment. It was interesting to me that TCA didn't seem to be the primary objective of obtaining the data. The panel was originally supposed to talk about TCA but ended up focused more on transparency. My sense was that the buy side is more concerned about overa...

Thanks for the comment @peroniriserva63. What size/type of buy side are you referring to? I spoke with a fund manager after that FIX meeting who said they're still routing all their flow through brokers. These seem to be the guys looking for execution (routing) transparency. Those wh...

Good article Theo. It's not just the software that goes into the build/buy decision. It's also about the expertise needed to build a system that provides insights and information. It's one thing to track the activity, it's a whole different process calibrate the tech to uncover...

Hi all, I realize that the information in this post will become rapidly outdated and potentially incorrect. we need your help. If your firm is listed here or on our website, and you'd like to correct any misinformation you see, please call me at +1 201-751-9494. We'll be very happy to ...

Steve, with all due respect, I feel you're offering up a sucker's choice as an excuse for why exchanges should not be testing more rigorously. I agree that it may not be feasible to do industry-wide production tests with every release, but exchanges and other industry participants do n...

Everyone is demanding execution and routing transparency and access to the information needed to effectively analyze the true cost of execution. But market structure is so complex that even having the data doesn’t always deliver the desired transparency for the buy side.
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In order to make technology purchases, financial services firms need content to inform their decision process. But FinTech sales and marketing teams are often unaware of the complexity of the decision process taking place behind closed doors. Here’s insight into the technology buying process that...
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To attract and retain market volume in the current environment, exchanges must improve the quality of service they offer clients. But this can strain an exchange’s budget. Brazilian exchange BM&FBOVESPA has enhanced the user experience while lowering operational costs by automating its certificat...
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The FIX Trading Community Regulatory Briefing discussed shifting responsibilities for market oversight, advantages of regulatory ambiguity, and why everyone needs to collaborate more in the rule-making process. Here are the top 10 highlights from the event.
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As of September 27, 18 firms had current or pending SEF applications with the CFTC. If all of these venues actually start trading in the next few months, the US swaps market will be among the most fragmented markets in the world, in any asset class.
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In many cases, the technology testing done by exchanges and brokers before releasing new functionality is woefully inadequate. Automating regression testing and FIX certification, however, can reduce systemic risk and shorten time to revenue with new customers.
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RECENT VIDEOS

Candyce Edelen, CEO of PropelGrowth, talks about the challenges that mid-tier banks and brokers have in growing their FX business, new ways technology is allowing them to compete, and the growing fragmentation of ...

At TabbFORUM's Market Structure R[e]volution conference, Candyce Edelen, CEO of PropelGrowth, discusses the complexity of the rule and complying with it and says much of the onus is on broker-dealers. ...