New partnership aims to unlock access to consumer insights

Credit: Business, Technology, Internet and network concept. Young businessman working on a virtual screen of the future and sees the inscription: Insight

Australian companies looking to develop both local and overseas consumer insights now have access to 60 million people in over 90 countries, including over 700,000 Australians, following a deal announced today between Melbourne-based technology start-up Glow and global US research powerhouse Dynata.

Glow has developed a ground-breaking technology that enables businesses to get in-depth insights from Australia and across the globe. Dynata has built one of the world’s largest databases of consumers. Collectively the two provide a platform that enables businesses to programmatically deliver data streams to Glow’s platform, allowing businesses to target, gather and analyse consumer insights in real time.

The platform is so easy to use that self-service is possible and in fact, encouraged. Glow also has a full-service team to help devise and review questions if necessary.

“The partnership removes barriers that have proven prohibitive in growing the market for self-service research such as complexity, speed and cost – a point of difference that’s quickly recognised by Dynata,” said Glow CEO Tim Clover. “The fact that a company as large and well-known as Dynata has recognised what we have developed here in Melbourne is a testament to the power of our technology.”

“The partnership enables Australian companies – operating locally or wanting to explore export markets – to gain in-depth market insights to gauge whether the market is right for their products and services,” Clover said.

He said many leading global brands were choosing Glow’s full-service platform for the creation, testing, distribution and analysis of insights data. A major benefit, particularly in the self-serve research arena, is the platform’s analytics function, which brings the data to life with easy-to-use click-and-play tools that enable clients to inspect and explore data in new ways.

Tiama Hanson-Drury, EVP of Product at Dynata, said: “We are committed to powering the insights of tomorrow. More so than ever before, the ability to obtain insights is an always-on requirement. Through our unparalleled data asset, Dynata can power the decision culture that today’s economy requires to maintain a competitive advantage.”

The companies will continue to collaborate on expanding their joint offerings and to explore opportunities in regions beyond APAC.