Sony Centre in Magic Bag

Sony Centre in the UK has entered the festive spending season with Magic Bag, thirty seconds of VFX goodies developed in Sweden by Atmosfar and Swiss International. The commercial brings together an assortment of objects that demonstrate stores’ range of stock in the fields of vision, sound, computing and imaging.

A teddy bear jumps out of a Sony Centre shopping bag, soon to be joined by music, cartoon characters, space mobiles, lipstick, screeens, blocks and scientifically-driven gadgets.

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