In this fourth and final course of the specialization, you will synthesize your learning into a Strategic Action Plan. The goals of this course are twofold: One, it’s for you to identify a specific need or problem within the financial services industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, and to develop a strategic plan for how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools to organize your findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you will walk away with a consolidated, peer-reviewed Strategic Action Plan, which you can use to pitch your idea to your organization and/or potential investors.

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

강사:

Don Tapscott

Alex Tapscott

스크립트

Welcome back. So you've identified an opportunity to solve a problem or meet a market need within your chosen market segment using Blockchain. Now, you'll work on positioning your idea. You'll carve out a niche and identity for your product, for your target customers. By the end of our time together, you'll be able to explain which aspects of your idea will bring new value to your consumers. You'll describe how your idea will change or establish the positioning of your organization within your chosen market segment. You'll write a statement of primary differentiation for your idea. Your statements should explain its unique value and how your solution is different from what your competitors offer on a dimension meaningful to customers. Keep in mind the seven Blockchain design principles we covered in previous courses. To recap, one is the principle of networked integrity, meaning we can instill trust in the network even if we don't trust those using it. Two, is the principle of distributed power, meaning we distribute control across the network of participants, not just to a handful of players. Three, is value as an incentive, an alignment of economic incentives of everyone using your app or service. No individual user benefits at the expense of everyone else. The fourth principle of course is security. Security involves not just the lack of centralized servers to attack or crash, it also means using proven cryptography fit for the purpose, and it means understanding why innovations such as the Dao or the tangle failed. Remember, you don't have to be a cryptography expert, you just need to explain them. Five, is privacy, meaning you and your customers, you all control your own identity, period. Six, is the preservation of property rights, starting with your own data. Finally, for the principle of inclusion, we looked at how Blockchain can help us plug in people, too often excluded from the economy. Remember, this is a fast moving space. When it comes to the messaging about your idea, there must be something durable to it, like a brand promise or purpose, not tied to the current state of the technology.