Tags: earthquake

It is considered that the kawaii trend appeared in Japan at the beginning of the ’70s, when a new writing style appeared, called burikko-ji. Used by Japanese teenager girls, with fine lines and stylized, rounded characters, the new style was written laterally, inserting in the text drawings like hearts, stars and smileys.

However, according to other opinions (mine too…), the kawaii trend was always part of the Japanese culture.

That would explain the abundance of kawaii characters that can be seen everywhere in Japan, loved by women and children but also by men and used by companies and state authorities… like this Major Earthquake Emergency Road sign I discovered in Suginami, portrayed by… a happy kawaii fish…