S&M&Bond Dickinson

Positioning Bond Dickinson as the thought leader of legal support in business-to-business collaborations

Services

Campaign Identity / Implementation

Challenges

To position Bond Dickinson as the thought leaders in understanding the change in business collaborations, how they occur and the important trends to observe, enabling Bond Dickinson to act as the most equipped legal firm for business undertaking such changes

Sandy Wilson, Bond Dickinson

“We value the questioning yet extremely positive attitude on offer, together with the top creativity that Smith & Milton delivers”

Approach

We took the core elements of the Bond Dickinson brand equity and creatively developed them into a enhanced campaign identity. This worked to underpin and communicate the report content and intention, whilst maintaining the core brand values

Solution

Creating a new campaign identity enabled the client to obtain stand out in various industry specific markets. This re-engaged and re-invigorated their current and prospective client’s. It communicated a belief in their core capabilities and expertise, whilst encouraging competitors and clients to consider and understand the changing trends in business-to-business collaborations.

Sandy Wilson, Bond Dickinson

“It was an absolute pleasure working with everyone at Smith & Milton on the various stages to develop the identity for our newly-launched National Campaign ‘Close Encounters’, and then subsequently to develop the look and feel of the main report plus other print and digital materials. Even when it got a bit tough going we were met with enthusiasm, patience and understanding.”