Off Page Optimisation

SEO

SEO, Search Engine Optimisation, is the process of getting traffic, visitors, from the free organic, editorial, or natural search results on search engines like Google; Bing; Yahoo; amongst many thousands of others in the world.

Our aim is to guide you on the various technologies available to optimise sites as well as the hard manual work that is required to ensure your site is there at the top.

We will review and undertake special analysis for the website. According to the Google’s new guidelines we have to set correct Meta Tags and we will recover every coding issues which may harm our promotion.

In-depth Site Analysis

During analysis we start from Header Tag to the end of the website coding. We will then overcome any errors. This needs to be done for every page of the website.

Initial Back links analysis

Here we will check different back links for your website.

Google Penalty Check

We will follow every guideline from different leading search engines to avoid our website from any kind of penalty.

Competition Analysis

In this part, we analyse your competitors

Content Delicacy Check

Checking all the contents delicacy with proper keywords inserting. We also check image content.

Initial Rank Report

Here we will update you with your current position in various search engines.

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SMO

SMO, Social Media Optimisation, or SMM, Social Media Marketing, refers to the process of gaining traffic or attention through social media sites.

Complemented with SEO, we will:

Set up and manage accounts on top social media websites

Create buzz and build brand loyalty for you

Increase engagement and customer satisfaction

Increase the number of social votes and followers

For Facebook, we will do the following:

Facebook Fan Page Creation

Facebook Wall Page Design

Profile Content Writing

Average Daily Postings: 2

Average Daily Shares: 6

Keyword Based Content for Postings

Facebook Photo Album*

Facebook Video Uploads*

​Facebook Quiz / Polls ( Third Party Application)*

Monitor Activity on page

​Deleting of unwanted spam

Research and like relevant pages

Facebook Ad management (spent extra)

​Weekly Reporting

For Twitter, we will do the following:

Twitter Page Creation

Custom Twitter Theme

Profile Content Writing

Average Daily Tweets: 4

Average Daily Re-tweets: 10

Keyword Based Content for Postings

Research and follow relevant accounts

Thanks RTs and @mention

​Online Followers Profiling

​Monitor Activity

​Monthly Catch-up

Weekly Reporting

For Google+, we will do the following:

Google Plus Business Page Setup

Custom G+ Theme

Author Markup Verification with Google+

Profile Content Writing

Average Daily Postings: 2

Average Daily Shares : 5

Keyword Based Content for Postings

Upload Photos

​Research and add relevant people to the circles

Respond to followers

​Monitor Activity

Monthly Catch-up

​Weekly Reporting

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On Page Optimisation

On-Page factors are the aspects of a given web page that influence search engine ranking.

There are several on-page factors that affect search engine rankings. These include:

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.

Good content supplies a demand:

Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.

For Google+, we will do the following:

From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

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Off Page Optimisation

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:

Link Building

Social Media

​Social bookmarking

We will look at these in detail below but first, the importance and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

What are the benefits of ‘off-site SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Link Building

Link building is the most popular off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.

Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:

Blog Directories – something like yellow pages but each entry was a link back to a website

Forum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)

Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight’ or anything similar.

Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return you could add a couple of links pointing to your websites.

Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words I could link your website from mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link, in other words I link to your website from my website but you link to my website from a different website.

Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them because you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).