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Thursday, November 13, 2008

I’ve been waiting on the RED announcement, because I was a little concerned that it would confuse my interest in the Canon 5D Mark II. Finally, RED has announced their new plans for the DSMC (Digital Stills and Motion Camera) System. What they have done is designed a new product line that consists of different sensor blocks that work with interchangeable pieces. In theory, you will be able to buy the 5K model now, and upgrade to the 6K model next year. There’s some limitations (for example, the 3K uses a different lens mount to the 5K and 6K models.)

If the marketing materials are to be believed, and from what I can see, the “cheapest” Scarlet - the 3K ($2,500) - features a C-Mount, not a Canon or Nikon mount, and isn’t expected until the Summer/Fall. If you want to use Canon or Nikon lenses, you have to get the 5K, which is $7,000.

And that’s body only. You will need several other bits and pieces to get going. The other thing is that assembled together (see picture) it looks like quite a bit of hardware; more like a Medium format still camera than an SLR. That’s not necessarily a bad thing (though I don’t know that the shape is ideal for video shooting any more than the SLR body shape is.) Of course, the above configuration is one option; it appears you can set it up to be more film-camera-like.

Okay, it may be a great video camera deal – maybe – but it’s a very different calculation from the Canon 5D Mark II. I’m guessing that the 3K Scarlet, with a reasonable lens and the other parts necessary to actually shoot video is going to be close to $5,000. Just to get to the body equivalency of the Canon you’re probably looking at over $3,500.

So for me, it's not something I'm going to be looking at getting in the next year or so. But I'm not looking to spend that kind of money on a primary video camera right now. The RED looks interesting, and the fan boys seem to love RED, but I think I'll wait.

In the mean time, I'm gonna to spend more time reading through the materials and see if anything gets me excited.

Monday, November 10, 2008

It’s a quiet news day, but the week could shape up to be more interesting. RED is supposed to make a big announcement on Thursday. Of course, they won’t actually be shipping anything; they’ll just be announcing new products that probably won’t turn up until sometime in the middle of next year, if that.The image – that shows what look like XLR audio inputs – is kind of interesting. But the really interesting thing is the ship date and the price.

The only obstacles to Google and YouTube getting more studios to post full-lengt movies is Google's insistence on a particular ad format, say the sources. They declined to say which ad unit Google prefers. The other hurdle is that some studios are skeptical that users will accept all the ads that need to accompany a feature film in order to make it profitable.