SKF Brand Protection strategy

By continuously raising the awareness level among customers and authorized distributors, SKF can increase the knowledge about the risks involved and the potential consequences of using counterfeit SKF products. Also, knowledge about how to avoid being cheated is increased.

SKF also actively assists law enforcement authorities in taking action against this illegal trade. Successful raids and closed businesses can do great harm to the counterfeit trade.

We realize that no one wants to mount fake bearings into their machinery and cause risk to their machinery, business and people. But people are being fooled into buying fake products. This is why we offer to authenticate SKF products.