“My problem with Apple banning [Jesus Hates Zombies] is simply this,” says Lindsay. “They allow the Marvel book Kick-Ass. How in God’s name is my book worse than Kick-Ass when it comes to content? The simple answer, it’s not. But because Kick-Ass is a Marvel book, it gets a pass.”

The experience of smaller publishers producing books with LGBT characters and situations also seems hard to reconcile with Murphey’s assessment of Apple’s guidelines.

Tom Bouden’s adaptation of The Importance of Being Earnest was rejected as an iPad app for the App Store, again due to “materials that may be considered obscene, pornographic, or defamatory.” A handful of sexually suggestive images depicting men, some extremely mild, were specifically flagged as problematic in the 80-page graphic novel.

A few lessons from this situation:

1. Media and standards and platform, and especially who controls them, matter to content. Censorship (public- or private-sector) is often not so much about controlling content but about controlling the medium itself. When new forms of media appear, which put words and images in new places, censorship kicks into high gear. Walled-garden content systems like the iPhone/iPod/iPad or the Amazon Kindle are a reaction to the wide-open Internet, reassuring big media companies that they will retain control.

2. If you’re a big, established company, like Playboy or Sports Illustrated or Mavel comics, the standards for judging your content is different if you’re somebody publishing an indie comic off your laptop. Sports Illustrated’s swimsuit edition will net more revenue to Apple than some little swimsuit company’s illustrated catalog app. Money talks, “community standards” walks.

3. People will find a way. Even if your LBGT indie comic doesn’t get into the iVerse, it can still get into the iPhone via the Amazon Kindle app. The question, however, is how level will the playing field be. Amazon takes a 70% cut, while Apple takes a comparatively mild 30%.

4. It’s still censorship when non-government parties do it, and even worse in a way because there is no system of appeal or open standards. Apple and Amazon, being corporate entities, can do it purely by fiat.

5. That the violence of eroticized-yet-plausibly-deniable violence of Kick-Ass gets a pass and two men making out doesn’t speaks volumes about our culture’s twisted view of sex and violence.

6. Watch out for chilling effects and pre-emptive self-censorship.

I’ve often imagined an alternate history of American comics in which the Comics Code Authority of 1954 never happened, and the medium matured, gaining respect and credibility until it equaled film or television. It surely isn’t coincidence that the most heavily censored medium is also the one that struggled longest for critical respect.