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A little boy has a rambunctious time destroying his toy car collection – with dog-chewing, toilet drops and hammers – and only the Nissan Altima survives. Just like in the real world. All to the tune of “Devil in Disguise” by Elvis.

This commercial is part of Nissan’s new “Innovation for All” campaign – highlighting that Nissan is taking the best automotive innovations in the world and making them available to the most people. The campaign is narrated by Robert Downey Jr., created by TBWAChiatDay and produced with Nissan pride for all.