the four brand pillars

Brand Definition

Your core values and unique personality traits are what the world is really waiting for.

Brand Communication

Visual and Verbal Guidelines

You need guidelines for the whole organization to create the same experience across the board.

Brand Execution

Customer Experience

Make sure every step in your customer experience is interesting and engaging, both digitally and tangibly.

Brand Position

Competitive Differentiation

Brands can only stand out and earn sales if they corner a piece of mental real estate in the minds of potential customers.

It’s time to find the heart of your unique brand, because that’s what resonates with your audience.

And here’s the thing: when you start resonating with people, they resonate back. They go, “Hey, that was a great experience! I’ll definitely be back.” And your customers will want – heck, even need – to tell their friends and co-workers.

There's work to be done. We can help.

Clients Love Us

They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”

Jaimi KoechelDirector of Marketing,Henry+Horne

Brand Maturity Assessment

Not sure how your brand is doing? We’ve designed a free tool to help you self-assess your brand – a starting point for making it remarkable.

Build Your Brand Pitch Workshop

Our intensive half-day workshop helps you pitch your brand in a way that gives you a competitive edge. We go deep into your brand's values, personality traits, and story so you can craft a pitch that stands out.