colinneagle writes: Just who, exactly, will be interested in an over-the-top, Facebook-centric phone to begin with? Sure, it sounds nice when Mark Zuckerberg says that phones should be about people and not apps, but what he's really saying is that Facebook is an app that should always be running on a user's device.

While many consumers don't care what type of phone they're using, they do care about Facebook permeatting their entire user experience. For instance, Facebook writes of its chat heads feature:

"With chat heads you can keep chatting with friends even when you're using other apps. When friends send you messages, a chat head appears with your friend's face, so you see exactly who you're chatting with. Messages reach you no matter what you're doing — whether you're checking email, browsing the web, or listening to music."