As such, BT will now supply its sports channels to Sky, and in return will sell Sky's Now TV service - including Sky Sports - to its customers, meaning fans can now gain access to all Premier League matches without having to choose between TV packages.

The Champions League was bought by BT, taken away from Sky (Image: AFP)

The new services will be available to customers from early 2019 and ends an almost decade-long dispute.

BT subscribers have only been able to access Sky Sports Main Event - as a £27.50-a-month bolt on. The new deal will hand interested users all 11 Sky Sports channel instead.

As yet, the costs have yet to be decided, but it is hoped that the collaboration between the two sides will bring own prices for customers.

Sky Sports on BT! (Image: Getty Images Europe)

Sky boss Jeremy Darroch said: "This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide."

BT has spent north of £3.5 billion on Champions League and Premier League football rights since 2012.

Gavin Patterson, chief executive of BT, said: "This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky's sport and entertainment programming on their BT TV boxes.

"This is the next logical step for our TV and content strategy. We feel that now is the right time to broaden the ways in which we distribute BT Sport."

More Premier League football as BT and Sky come together (Image: Action Images via Reuters)

Richard Broughton, research director at media analysts Ampere, said the deal was "certainly very unusual".

"It is a consequence of increasing [costs of] sports rights," he said. "The new rights are up for renewal very soon and this is a pre-emptive shot from both companies to limit their exposure to damage should they not get key rights and also allow them to be a little less aggressive in their bidding."

It is also seen as the beginning of a fight back from the two companies in their battle against streaming platforms - such as Kodi.