On the Web

Profile Information

Display Name:

ToriH

Job Title:

Digital Marketing Manager

Type of Work:

Agency

Location:

New York, NY

Favorite Thing About SEO:

It's Dynamism

Bio:

I advise and deliver ROI for companies that need to build their brands and increase their online visibility through SEO and for me that's a content first approach. Whether it's remembering to spell out what you mean in articles, or being the authority on a particular subject, cover off the basics and then the rest will follow. Digital isn't rocket science, everybody is learning as we go along. If you aren't, you aren't working hard enough.

Go into all things marketing with the consumer first, and the rest will follow. Technical issues will cause problems, but if the content itself is good, then the right users will come and convert. As always, put your audience first and the rest will follow. It is better to be a big fish in a small pond, then the other way around.