Superheroes in the supermarket

AUTHOR(S)

Vavra, Bob

PUB. DATE

October 2002

SOURCE

Progressive Grocer;10/15/2002, Vol. 81 Issue 15, p50

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Discusses the home video business of U.S. supermarkets. Movies which incurred high digital video sales; Technique adopted by Bashas' to promote its home video business; Difficulties of retailers in establishing a successful home video business.

Reports that a survey by Retail Systems Consulting, of Naples, Florida, found that 14 percent of all supermarkets are involved in frequent-shopper programs. Location where the frequent-shopper programs are common; Percentage of stores in New England which participates in the programs; Areas...

Features various supermarket food displays. U-Save Foods in Hays, Kansas' jail house, cops and robbers display; Don Hardman's firetruck and Great Wall displays at Kroger, Weirton, West Virginia; Sales generated from the said displays.