January

17

In China, be on Wechat or be not

by Welcome Chinese

At Welcome Chinese, dedicated team members post on the two most used Chinese social networks, namely Wechat and Weibo. The importance of the task is second to none: in China, where relatively few people use email, almost everyone uses WeChat. In a country of 710 million Internet users, Tencent, the Shenzhen-based goliath that owns WeChat, reports that as of September 2016, the app has 768 million active users – up 35% over the same period last year. Weibo, the micro-blogging website, resembles Twitter and include a “search” feature to access useful content. The younger generation is the driving force of Weibo’s over 200 million daily active searches.

The Welcome Chinese Team drafts the posts on Wechat and Weibo, targeting the interests of users. For instance, people who are searching for holidays in Italy are targeted in posts related to Italian certified clients.

The Certification includes posts and news on the Welcome Chinese accounts on WeChat and Weibo about certified members with hyperlinks to their dedicated page on hychinese.com and an exclusive QR code, generated for each member under the Welcome Chinese WeChat service account, which leads people directly to a dedicated page on hychinese.com.

In order to push the marketing efforts to a higher level, the Welcome Chinese Team is also available to create and manage clients’ own accounts on Wechat. This is highly recommended for businesses willing to cater to a dedicated followers’ base in China.