Clarifying PRADCO's Marketing Message

Overview

PRADCO provides tools, processes and expertise to help companies select, retain and develop people who fit their culture and contribute to its success. PRADCO needed to do something they had never done in over 50 years of business - create a capabilities brochure that established them as experts in their industry with a high level of credibility.

Strategy

We began the process with a discovery meeting to gain a comprehensive understanding about PRADCO’s business, their challenges, and who they target their products and services to. The brochure content and creative was developed to tell the story of how they help companies achieve bottom line results by developing the right people.

We strengthened the case for using PRADCO by:

Adding statistics about how people development affect an organization’s bottom line

Clearly stating the benefit of using PRADCO to the decision-maker

Developing case studies that focussed on results

Result

We delivered the brochure on time, on target and within budget to a very happy client!

Services Utilized

Content Development, Art Direction, Creative Design, Print Management

"We have never been happier with our marketing materials and the message to our clients. I would highly recommend RAD Graphics without reservation - they did an amazing job."