Most People Use Facebook Or Google To Log Into Other Sites And Services

Social logins save people a lot of time online: Simply by
providing access to their Facebook or Google profiles, people can
access new networks without needing to provide registration
information for every single app they want to try out. Facebook
is the most popular social login at the moment, but Google is
quickly catching up.

Based on a selection of websites studied by customer identity
management firm
Janrain, which was charted for us by
BI Intelligence, Google's share of the social login market
rose by six percentage points from the fourth quarter of 2013 to
top 40%, which is just three percentage points behind Facebook.
During that same time, Mark Zuckerberg's social network actually
lost three percentage points of the social login market.
Controlling login data is good for Google and Facebook, which can
use that valuable user information to sell its targeted ads.