USA Cricket

Cricket in the United States is headed in a new direction. So it was only fitting that on the 173rd anniversary of the first international match that
the new USA Cricket brand be launched. With Adrenalin's extensive experience within the National Governing Body world, the team knew the best approach
to take when creating the identity for this new NGB. Adrenalin led the process that included engagement with the cricket community (including surveys
and feedback from the ICC and USA advisory groups) that led to a clear understanding of what elements would be included in the mark to best represent
the sport and the new organization. The launch of USA Cricket is the first step to introducing the sport of cricket to millions of new fans as
well as providing structure and guidance to participants, old and new, across the country. Adrenalin looks forward to the impact USA Cricket will
have on the sport worldwide.

“Adrenalin was the perfect partner for us to work with to develop a brand that represents both the history and future of cricket in the United States. Their thorough process allowed us to engage our key stakeholders early on and their experience and creativity turned that feedback into an identity that the U.S. cricket community can be proud of both now and well into the future.”– Eric Parthen | USA Project Manager | ICC Americas

“The collaborative and creative process Adrenalin led was significant in producing the final marks which draw on the rich history and bright future for cricket in the United States. The comprehensive approach to obtain stakeholder engagement played a critical role in designing a unified brand for USA Cricket.”–
Wade Edwards | USA Project Officer | ICC Americas

Adrenalin

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world.