A Content Plan

Content marketing would be useless without a plan. No one should be creating content simply for content’s sake. Content marketing should be intentional, well-timed and meet a company’s marketing objectives.

So we like to start our clients out with a content marketing plan – a plan that maps out their content creation efforts over the buyer journey for their target audience. It’s important to have a good understanding of what your target audience wants from you at each stage of their journey. The reality is that your targets don’t want to be “sold” until they are truly ready to buy. So at these pre-sale stages, you need to provide content that will help lead them to the buying decision.

Metrics or performance indicators to be monitored as content is released

With our plan in place – and some training from us – you’ll be on your way to providing all the content needed to build relationships and bring your audience members along the journey towards becoming your customer.