Jacobson, who asked, “What consumer wouldn’t be interested in products selected by experts?” noted that 625 entries competed in the 26 categories, and represented 300 brands, from which 146 finalists were chosen. In addition, said Jacobson, in total, the CEW Beauty Awards received more than 400 million impressions in news and print media and beyond for this year’s event. The CEW Beauty Awards is a unique program, in that winners are determined exclusively by beauty industry professionals with results culled from more than 4,600 CEW members of the organization.

Jacobson said, “When it comes to buying beauty products, women are looking for proven performance and claims they can trust. The CEW Beauty Awards seal helps consumers cut through the clutter so they can make an informed decision about the best products in the marketplace.” A video showing the journey of how a mascara is made, launched and distributed provided perspective on the work involved in creating a single product, from inception to completion, and its ultimate potential nomination for a CEW Beauty Award.