SEO (search engine optimization)

SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for my clients. The search engine optimization (SEO) services include core services such as Organic Search traffic acquiring, On page SEO, Link-Building, KW Research / Strategy and Activity Report.

Keyword Research for Targeted Traffic

An important element is the target keywords. I will determine the best future strategy for all your link-building activities and you’ll increase your search engine traffic and get profitability by targeting the right keywords for your products and services.

On page SEO for Higher Rankings/Results

On page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page refers to both the content and HTML source code of a page that can be optimized.

Link-Building - part of 2020 ranking strategy

Essential part of any successful strategy that will build your internal link profile which will add a huge weight to your page keywords. For an SEO, building links is among the top tasks required to improve search ranking and traffic volume.

SEO Campaign Reporting & Audit 2020

I provide a detailed results analysis of your website's performance, as well as data about your traffic, top and number of ranking keywords and a full breakdown of search engine activity either weekly or monthly depending on case.

SEO or Search Engine Optimization is the process of getting visitors from search engines.

Search Engine Optimization is fundamental and essential and my SEO strategies will get you a high-ranking placement in search results. I’ll provide a full SEO KW rankings report, as well as backlinks profile report and indexed page information. Being customer-focused I will improve your traffic flow and increase sales for your internet-based operations.

SEO is not a simple accompaniment to online marketing - it is online marketing itself. I am aware of SEO importance for businesses that is why I offer to my valued clients the high-quality complete package at a low price. I keep up-to-date with the very latest guidelines from all major search engines such as Google, Bing and Yahoo.

I also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. My goal is to get outstanding listings on top of your local traffic competitors.

TOP 3 SEO effects generated by optimising your pages in 2020

Grow your traffic and keywords (KWs) positions

Improving KW positions in Google through optimization (also related to their volume) will generate a grow in organically generated traffic.

The increased traffic level is the change of the variable in the “E-commerce” equation:

[Traffic] • [Conversion Rate] = Number of Customers

Online rankings without limits with SEO in 2020

TOP positioning in Google is a limitless display in front of your audience/clients.

Unlike paid campaigns (Google Adwords) where KW display is limited by budget, geolocation, device, time, organic visibility (SEO) is unlimited, being in SERP results at any time, in any location and on any type of device.

Visibility without limits for your customers through SEO

Increased assisted conversions on visitors’ purchase cycle.

The lead/lead generation cycle is unique based on the audience and represents the greatest challenge for marketers.

Organic traffic is a resource increasingly used by PPC specialists in Display / Personalization Interaction campaigns, on assisting the customer up to the final step: the acquisition/achievement of the goal.

It is also a viable resource that can improve your entire Google Adwords campaign through both optimised keywords (KW) and improved Performance Marketing (KPIs).

What are the stages and strategy in 2020

A) Goal Setting and Performance Indicators (KPIs) for SEO

1. Increase non-brand organic traffic – To measure the performance of these metrics, we use segmentation and extrapolation tools for metric data from your Analytics account and Google Search Console.

12. Location of the keywords in the page and their weight – The placement in the page must be implemented intelligently and natively so as not to exceed the barrier between the “Keyword stuffing” and their density (weight).

The most common Google updates are On Page, and these are among the most common ones on most websites.

13. Website optimization for mobile variants – The actual indexing of a website’s content is made on the data displayed on Desktop.

Google engineers estimate that content indexing will be made exclusively from Mobile in the near future.

We are faced with ever-growing differences between Desktop / Mobile, controlling the process by tracking daily over +20,000 KWs (daily tracking of Desktop and Mobile positioning).

14. Content size in the page – The experience of SEO projects (over 5 years) has shown us that the size of the page content is an optimization ranking factor.

The sketching and placement of content on the page come as recommendations from the specialist, and its analysis is based on website type, page, structure, etc.

Enhancing the content on the page, especially when it comes to an online store, is a challenge.

15. The frequency of internal content update – Frequency of refreshing content is a sign of quality and interest in the website’s audience.

The existence of a blog, a section of “How to …”, “Dictionary” or any content structure addressed to the audience is a tool through which we can attract these quality signals.