Anna Fisher

Anna Fisher is the Senior Director of Marketing and Head of Lead Generation at ZoomInfo, an Inc. 5000 company whose Growth Acceleration Platform combines the most comprehensive and actionable B2B account and contact database with integrated tools to help companies optimize sales and marketing effectiveness, jump-start growth and maximize profitability. She is responsible for brand awareness, lead generation, and lead nurturing. She has been listed among the “Sales Lead Management 40 Women to Watch” and won a Stevie Award for ZoomInfo for the “Best Demand Generation Program of the Year."

[03/28/2019]
Most bots have failed and consumers are avoiding them. Fortunately, these ‘dumb bots’ are on their way out. New advances in Conversational AI technology has made it possible to create smart virtual assistants that understand real human dialog. Learn how to identify opportunities to leverage this new technology.

Most brands haven't mastered customer experience (CX). Get the findings from new research with 1,000 US consumers and 300 brands to understand areas of CX alignment and disconnects. Learn where and why brands are still struggling, and how to turn the tide.

How do you keep your employees focused on continually improving the service they provide to each and every client? Learn how H&R Block made changes to get more targeted feedback, along with implementing new ways to accelerate and increase feedback response.

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.