Want more Access, Content & Connections?

HOT SPOT: MILLER;SOUTHPAW'S APPROACH TO SPORTS

Published on August 05, 1996.

Miller Brewing Co. tonight breaks spots in some markets for Southpaw Light, a brand in its Plank Road division, on the first preseason telecast of ABC's "NFL Monday Night Football." The spots, themed around innovations in football and golf, are from Young & Rubicam, New York. Radio and outdoor also are being used for the brand, available in 24 states.