Helena Bonham Carter is the most recent celebrity face of Fishlove, a U.K. campaign that's attempting to raise awareness of people who fuck fish "the unsustainable fishing practices that are destroying the the earth's marine ecosystem."

Seemingly taking a page out of the PETA Book of Pervs, the majority of Fishlove's campaign photos feature U.K. celebrities posing naked while holding ginormous, possibly dead fish.

"I'm actually very phobic about fish so when Greta [Scacchi, co-founder of Fishlove] asked me to be photographed naked with a 27kg tuna I was more worried about touching it than getting my kit off," Bonham Carter told press. "Having said that, I conquered my fears and by the end of the morning we'd truly bonded. He will be my Valentine."