An experienced marketing and events professional within the region, Lucy is a strategic addition to the company’s management team. As the Middle East and Africa continues to become ever more significant on the global playing field, this new role will also enable EMS to support the local and international brands looking to take advantage of Dubai’s successful bid to host Expo 2020.

Having spent 12 years with international B2B marketing and advertising agency Gyro, and helped to set up the agency’s offices in New York and Dubai, Lucy is well positioned to drive business for EMS in the region from the company’s newly-opened Dubai office. Her extensive knowledge and experience in providing innovative marketing solutions in the region will be invaluable. Lucy Miller commented “I am really excited about the opportunity to help extend the company’s service offering and deliver a truly strategic integrated marketing approach to international roadshow campaigns for clients from around the world”

Within the Middle East, over the last five years EMS has already delivered successful major campaigns across the UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and Jordan for clients including Ciena, Cisco, HP and DHL. International businesses have been quick to embrace the concept and initiate roadshow truck tours that enable them to target their customers on their doorstep, and the company is witnessing increasing demand from both agencies and corporates looking to take their customer and staff experience to the next level.

EMS Chief Executive Keith Austin commented, “After a thorough search and selection programme that saw many talented candidates, we are very excited to be welcoming Lucy to our team. Her wealth of knowledge and experience will be an invaluable asset to the company and we are excited to have her join at such a key time for the region. With the announcement of Expo 2020, the developments in world-leading infrastructure, and the location of the city itself on the world map, Dubai is the go to place for many of our global customers and whilst we’re not new to the region, we know from our clients that there is huge potential to grow our service here. This appointment is a critical step in supporting our ambitious development strategy both regionally and globally.”

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