It is more critical than ever for organizations to have a digital strategy that addresses how to engage customers and create more intimate personal interactions and relationships. Here are three ways new capabilities are being put to work.
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Some call IoT the third wave of digital transformation, following the Internet and mobile. Once again, not only is it necessary to understand constantly changing consumer preferences and behavioral patterns, it's critical to rethink products, services, and entire business strategies.
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E-cigarettes are an entirely new product category seen as highly controversial due to its inevitable link with cigarette smoking. What specific challenges does this present for the marketers involved?
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Our entire economy is undergoing a seismic shift in terms of the way customers and suppliers are connected, according to collaborative economist Rachel Botsman, speaking at Adobe’s Digital Marketing Symposium, in Sydney.
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