WHAT IS HUB VIDEO CONTENT?

Find below the meaning, definition and benefits of hub video content in marketing. Brought to you by MAU. Digital Marketing Specialist at eDigital.

WHAT IS HUB VIDEO CONTENT?

HUB VIDEO CONTENT DEFINITION AND MEANING

Hub content is regular scheduled push content designed for your prospective customer. This content typically has a lower video production value than Hero content, but is longer and more episodic in nature – the perfect format to dig deeper into your brand identity and core value propositions. Hub content is where you can talk in detail about what your brand stands for and what your customers are interested in.

HUB VIDEO CONTENT – TOP REASONS TO USE IT IN MARKETING

Hub content makes you bring more repeat visits

Hub content brings extra traffic to your website

Hub content aids on your brand awareness goals

Hub content engages users and educate them about the “hub” topic.

Hub content brings more sales if you can track and tie those visits to your final conversion points.

TURKISH AIRLINES #FORTUNE TRAVELLER CAMPAIGN

Is your brand planning to recruit some of your country most popular bloggers/vloggers and want to learn how other brands have done it?

Last year (2014), the marketing world was very impressed with the Kobe and Messi hero content created by Turkish Airlines which resulted in more than 100 million views on Youtube across the world.

At the end of last year (October 2014), the same brand (Turkish Airlines) decided to follow up their Youtube momentum with a “hub content” video series strategy called #FortuneTraveller that invited 10 of the worlds most popular youtube vloggers to experience Turkey (specially Istambul) and also have giving the bloggers to have a chance to travel to one of the locations the airlines flies to.