Terence Chisholm

London, UK
E-mail:

Please enable Javascript to emailNationality: British & American (USA)

Professional Profile:

An experienced client services manager, senior level agency communicator, problem solver and digital project manager who builds great working relationships with teams, clients and suppliers. An adaptable, driven, imaginative, enthusiastic and experienced creative marketing design professional who specialises in delivering measurable results through conceiving, researching and implementing effective strategies & solutions, for the internet, multimedia, video & print. A proactive and pragmatic thinker who utilises jargon-free language to lead teams to learn more, collaborate more, feel more, commit more, and care more about the positive difference they can make to the bottom line of their organisation. A proud ‘geek’ who is enthusiastic and passionate about all things digital, as well as, what difference it can make for brands and agencies. A team leader with a long history of working flexibly to fill knowledge gaps, mentor and support new learning, improve processes, create new efficiencies and keep agency output standards high.

Education:

Eastern Michigan University – December 1991 to May 1996 Bachelor of Science Degree in Interdisciplinary Studies including: Art, Education/Teaching & Political Sciences

Experience:

Digital Solutions Manager, Pernod Ricard, April 2017 – present

Working with the internal brand teams and their agencies to deliver high quality digital solutions for the excellent premium spirits and wine brands of Pernod-Ricard including: Absolut Vodka, Jacob’s Creek Wine, Chivas, Martell, Malibu Coconut Rum, Havana Club Rum and many more…

Delivering a wide variety of support including: getting hands on with code and QA, project management assistance, technical scoping, validating suppliers costs, enhancing HQ built digital tools, building local tools to support marketing efforts, building websites, handling and reporting on consumer data and brand competitions

MAstering and championing HQ built tools which streamline complex processes and offer brands rapid development options for getting ideas built tested and live in days, rather than spend more time and money externally for similar outcomes.

Protecting the company from legal risk: Conceived, built and sold-in a system to protect the company from over 20m in legal risk to deliver a GDPR Audit Trail & Archive which matches users with all the pages that were live on a given day and links to an archive of those pages, so that GDPR compliance can be documented at user level. This system is being adopted as a global standard now, after my local market UK company efforts.

A dedicated passionate team member who seeks to drive teams to do more and feel more confident about what they do, so that they tackle digital opportunities more boldly and deliver more effect results for their brands.

Conceiving and leading process innovation initiatives, by listening to the common challenges faced internally by PM teams, and coding up some solutions to help. The latest of which is a bespoke multipurpose JavaScript website crawler which delivers site wide information in an automated fashion. It does:

Automated site content reviews and extraction

Needle in a haystack finders, so issues (needles) in body copy or HTML code can be found in the site’s pages (haystack).

Debugging & diagnosis of issues

Automted QA (sanity check) comparison crawls, highlighting differences found on all pages on staging servers versus the ones on production, so that issues can be quickly and easily identified and resolved before going live (at a rate of 15 seconds per page, rather than traditional methods which take 2-5 minutes per page)

In future, may also be automating more advanced test scripts via selenium webdriver in Safari 10

Summary: Head digital projects Guru assisting agency teams from initiation through to implementation to ensure high quality standards are met by all team members in the imaginative exploration of great ideas, pragmatic strategy development, creative execution, technical build, testing, deployment and review of digital projects. Overseeing and supporting multiple agency projects and project managers to increase the effectiveness of teams, maximise efficiencies, identify risks, prevent obstacles, manage suppliers, verify supplier cost/timing estimates, explore cutting edge opportunities to make a measurable difference to the bottom line of the agency and the project. Representing the agency, in confidence building ways, at all stages of project cycles including pitches, project meetings and reviews. Identifying market trends, new methods and opportunities that can add value and enhance agency offerings. Working flexibly on teams, filling in knowledge gaps, troubleshooting and pitching in wherever it’s most needed to help agency teams deliver great work on time, on budget and on target. Working for clients including:

Helping to build client confidence and influence client decision making by supplying technical & process support in pitches, proposals, meetings, status updates and reviews in jargon-free plain english

Proactively leading agency teams learn more and stay current with client changes to market trends, guidelines, methods, best-practice, approaches, platforms, priorities & goals at ALL stages of projects

Providing plain-english translations of buzz-words and technical jargon – to help all team members to understand and communicate effectively

Working flexibly on teams to lead efforts to deliver organic search market research, search engine optimisation & SEO copy writing guidance, website testing for technical/browser/user/accessibility, debugging, deploying and much more

Working flexibly to keep relationships and projects on track by helping out wherever it is needed, utilising a broad skill base that includes project management, client handling, documentation, presentations, design, artworking, HTML/CSS/PHP programming, testing, debugging, deployments and more

Making a difference to the bottom line: achieving a savings of £2,000 per month for the agency – by reviewing and restructuring internal processes, resources and suppliers, then creating efficiencies, negotiating new deals, growing the team, increasing internal skill levels and reducing external costs

Mentoring and training team members

Marketing & Technology Director and Partner, The People’s Music Awards Ltd., March 2008 – June 2011

Branding, print design, website design/construction/maintenance from 2008 to 2011, marketing strategies and support

Devised a organic search strategy for a user generated content managed site which achieved a “Page 1” ranking in google search results for the bands that entered the competition – ranking higher on google, many times, above Facebook/MySpace/band-sites for the bands that entered The People’s Music Awards.

Built a bespoke Content Management System (CMS) with organic search in mind that helped to artists create profiles, share songs, ask for votes, etc.

Maintained and supported this user content managed site during slow and busy periods of up to 150K visits per month, where intense traffic patterns are driven by public voting, weekly public voting deadlines, and artist/band initiatives

Director, DIVISION 100 Ltd. March 2003 – January 2011

Co-founded a creative design agency which offered marketing communications design & consultation for print, multimedia and the internet, and whose staff grew from 2 to 6 and whose turnover ranged from £50k to £220k over an almost 8 year history

Sold solutions, line managed projects and built good client relationships with a diverse range of clients that included charities, advertising agencies, non-profit membership organisations, start-ups, large corporations, entertainment venues, music industry, London theatres, banks, financial services, Lloyd’s market insurance underwriters and more

Led creative design, development and project management teams to deliver over 35 websites with features tailored to each client, including duties like: developing great strategies, selling them to the client, making them happen, line managing the project, budget, creatives, build team, testing, deployment and more.

Known by clients for contributing great ideas and “out of the box thinking” to help lead the collaborative development of marketing plans, strategy development, campaign planning, creative and technical proposals including exploring new methodology, channels, partnerships, sponsorships and more for major brands including Bing (Microsoft), Royal Institution of Chartered Surveyors (RICS), Barclays / Woolwich, Universal Music, Jarvis and many more

Managed the delivery and build of visitthecity.co.uk for The City Corporation of London, to strict AA Accessibility standards, which was live between 2006-12 and ran on a bespoke CMS on the CakePHP framework

Since October 2009, worked within a medium sized agency as their official web services contractor to provide web design and programming services, as well as assisting with their internal teams with account handling, project management, analytics, best practices assurances, user testing and social networking strategy for Diageo’s drinks brands including Bell’s Whiskey, Blossom Hill wines, Bushmills, Pimm’s, etc.

Designed direct marketing materials and fulfilment packs for charities and corporations to suit their different brand guidelines and campaign objectives – where an immediate relevance and desire to learn more is required as “you have 8 seconds to grab them before they bin the mailer”

Worked with DMP marketing teams on legacy and other charity fundraising initiatives for WWF, The Arthritis Research Campaign and The Mental Health Foundation

References:

Available on request

About the author

A proud geek, digital strategist, designer and programmer based in London (UK), Terence Chisholm makes great digital projects happen and has been "getting his geek on" since 1996 and in graphic design for print before that. Terry also likes travel, music, the arts and photography.