The trade show is the largest, most innovative trade show for those in the cattle business and is a must-see for all convention attendees.

More than 230 exhibitors will have booths offering the latest in animal health products, animal identification, farm equipment, herd management, real estate and even Western art. New to the trade show this year is the New Holland outdoor display area.

“The NCBA Trade Show sold out in record time this year, and we’re thrilled to have more than 230 vendors bringing their exciting products and ideas to Tampa,” said NCBA Executive Director of Meetings and Events Kristin Torres. “From new products to use on the farm to a reception featuring Florida foods and a live cattle auction, everyone who spends time at the trade show will have a great experience.”

The show kicks off at 5 p.m. on Feb. 6, with the “Taste of Florida” welcome reception. Sponsored by Micro Beef Technologies, New Holland and Certified Angus Beef, attendees will be treated to tasty Florida favorites from around the state while enjoying live Caribbean music on the trade show floor.

Watch live cattle handling demos in the Pfizer Demonstration Arena, see cooking demonstrations and new product samplings in the NCBA booth and watch NCBA’s Cattlemen to Cattlemen live from the trade show floor.

On Feb. 7, cruise through the exhibitor booths on the trade show floor and sample fresh Florida produce during the “Fresh from Florida” break at 10 a.m. There will also be a delicious hot lunch in the Chuckwagon Café, sponsored by Rabo AgriFinance. The trade show ends Thursday evening with a wine reception at 3 p.m. featuring Florida’s finest wines.

Friday is sure to be an exciting day on the trade show floor, with the Superior Livestock Live Video Auction happening at 9 a.m., and broadcast on RFD-TV.

At the convention and need cattle now? Buyers can bid onsite and watch all the action inside the Superior Livestock booth. The show closes at 3 p.m. with a “Beef and Beer” tasting reception sponsored by Alltech and Certified Angus Beef.

Registration for the trade show will be available at the Tampa Convention Center starting on Feb. 5. For more information on the trade show and for the full list of exhibitors participating, visit www.beefusa.org[2].