You shouldn’t make such a big difference between material and digital goods. In the world of material things, rarely anyone has the time to listen to you talk about specs, technical stuff or anything else your super revolutionary rotor-cutter can do.

If you can simplify your business model you will have: 1. More time to focus on what’s really important, 2. An easier time managing your business. One of the most common reasons startups struggle is because they focus on the logistics instead of the idea.

Your branding consists of your logo, font and website look & feel. But, these are your colors and brushes, your canvas and artist’s signature. Important as they may seem, none of these make up for the picture your’re about to paint.