HETA MEANS H IN GREEK.
BY PRONOUNCING THE SILENT H,
WE ASSIGN SOMETHING NEW TO THE ORIGINAL MEANING.
THE COMBINATION OF THE EXISTENCE AND THE FORM OF SILENCE HAS A SIMILAR MEANING TO THE AIM OF THE BRAND HETA.

HETA IS A HIGH-END CASUAL MENSWEAR BRAND WITH A TOUCH OF AVANT-GARDE.
HERE, THE MEANING OF AVANT-GARDE HAS TWO DIFFERENT ESSENCE.
ONE, THE ORIGINAL MEANING OF AVANT-GARDE AS A GARMENT AND ANOTHER AS A SUBCULTURE.
RECREATING THE INSPRIATIONS FROM THE YOUTH AND SUBCULTURES INTO A HIGH-END CASUAL WEAR.
INSPIRED BY SUBCULTURE, REDEFINING THE HIGH-END.