Follow Us

Excellent Ecommerce Strategies and Trends in 2016

With e-commerce taking over the brick and mortar stores with every passing day, there are distinct and changing trends in the field that play a predominant role. Large proliferations of the communication channels are increasingly gaining importance, and there is a distinct trend towards a more personalized service by the e-commerce channels.

Personalized e-commerce services

To put it technically, Omnichannel is a popular buzz word in the e-commerce sector that goes beyond the user experience on the gadgets and moves onto a seamless customer experience. This is aimed to help to reach out to the customer so that the customers have pleasurable and convenient movement from the online store to the brick and mortar store.

This enhanced experience does not have to be off-line efforts, but there are measures like sending the promotional and the target messages to the customers directly on their mobile devices or employ any other type of digital point-of-sales promotions. In the year 2016, customers are likely to move towards a more personalized service from the e-commerce sites that mere product selling and buying.

The mobile shopping age

A major concern for all e-commerce stores for the coming years should be the responsive nature of their website. Having a responsive site is not a USP any more. Rather it is an imperative without which you are likely to lose your business. In fact, experts say that mobile should be considered as the primary device on which customers should be able to have a seamless experience. According to studies and statistics mobile-based e-commerce is likely to record for 25% of the total global e-commerce transactions. Most grown-ups that are born after 1980 termed as the millennial, make use of multiple devices every day and spend more time on them than on laptops or computers.

Developing excellent marketing strategies

Making use of relevant data to tap on the potential market is essential in any type of commerce, and the field of e-commerce is fast engaging readily available software to make use of them instead of using expensive services by professionals. This will lead to the e-commerce stores engage in more target oriented marketing with personalized offers, pricing policy and also product recommendations.

Shopping through social media is now a reality and the younger groups that spend more time with the social media are now capable of making their purchase with innovative payment methods like the cash being debited from their parents' accounts. There is a host of product that are likely to enter the e-commerce market that were till now relative few.