We know the location of the next Prada show in Milan

In January, Prada surprised us all by moving their menswear show, usually shown at the Fondazione Prada, to a warehouse at Viale Ortles 35. For the womenswear show February 22, the Milanese house has decided to open a new part of the foundation, designed by Dutch architect Rem Koolhaas.

It’s all change at Prada. Until now, the Italian house had shown its collections in a dedicated room at the Fondazione Prada, on Via Fogazzaro 36 in Milan. This season, the Milanese house’s Fall/Winter 2018-2019 show will take place in the heart of a newly built tower in the Foundation, due to open later this year, created by OMA, the studio of Dutch architect Rem Koolhaas, who Prada invites each year to design their show sets. It’s not the first time Prada has made a surprise move, after moving their last menswear show to a warehouse at Viale Ortles 35. In yet another switch-up, Prada has decided to change their show time to 8pm on Wednesday February 22, instead of 6pm, taking over the time slot usually given to Moschino, who will now send their new collection out onto catwalks on February 21 at 8pm.

Prada Spring/Summer 2018 collection

By Alexandre Marain, translated by Lily Kinnear Griffiths the 14 February 2018

On April 17, 2018, Vogue Paris readers are invited to take part in an exclusive day of masterclasses and ateliers led by the biggest names in fashion and beauty, alongside the editors of the magazine itself. Welcome to the first ever Vogue Experience.

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Inside the February issue

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