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A chain of big-box home improvement stores says the typical Canadian retail customer behaves quite differently from an American when faced with disappointing service.

An American is likely to “scream at you, but then come back the next day,” Verschuren said.

“A Canadian customer doesn’t scream — they just quietly walk out of your store and never come back, but tell 50 people,” she said in an interview with the Canadian Press.

The Canadian home improvement industry is growing on Monday as U.S. giant Lowe’s opens its first Canadian stores, in the Ontario cities of Brampton, Brantford and Hamilton.

A television commercial airing in local markets shows a cashier practising the company’s policy, which says that every time a lineup is longer than three customers, another cashier will open up a new till.