Advertising has evolved greatly over the course of the twentieth century. It has pervaded both economic and social realms of society. This area of the website attempts to analyze the phenomenon, give examples, and note its effects on the consumer.

Questions

What types of claims are being made in this ad and how could they be misleading to the public?

What is your initial reaction to this ad and the claims it makes?

Why would this ad not be found today?

Below is a newspaper article from the 1930's on an automobile maker's outrageous claims.