Forward Madison 3

What is Forward Madison?

In 2006, The Lake Area Improvement Corporation launched a fundraising campaing in order to invest in the future of our community. Contributors in the first two Forward Madison campaigns were rewarded with a sustained and effective push towards economic competitiveness. Today, the LAIC is looking to build on the momentum generated over the past ten years in order to keep moving our community forward.

Partnerships are the key to our community’s success. Numerous partnerships have been created and strengthened resulting in business expansion and retention, job and housing growth and higher paying jobs. The LAIC has aggressively promoted the Madison area to attract new business and worked diligently to ensure Madison remains an economically viable community.