Written by Heather Mitchell based on the book by Melinda Taub, Still Star-Crossedis set in 16th century Verona and picks up where William Shakespeare’s Romeo & Juliet left off. It charts the treachery, palace intrigue and ill-fated romances of the Montagues and Capulets in the wake of the young lovers’ tragic fate.

The story centers on Rosaline (Lashana Lynch), a gorgeous, intelligent and headstrong Capulet and Juliet’s cousin who is ordered to marry Benvolio (Wade Briggs), a Montague. Bowler will play Lord Montague. He is hot but scary, rugged,a ruthless and brilliant man hellbent on raising his family’s fortunes, no matter the cost.

This marks Bowler’s return to ABC and ABC Studios where the New Zealand-born actor got his first major role on American television, recurring on their dramedy Ugly Betty.

Bowler, recently seen on the HBO comedy Getting On, is repped by Gersh and Untitled.