Just because Starwood Hotels & Resorts already has 21 properties in Thailand doesn’t mean there isn’t room for more. The Sheraton Hua Hin Pranburi Villas recently opened its doors in Prachuap Khirikhan, frequented by many because of its beautiful coastline and chic resort towns of Hua Hin and Pranburi. The converted and rebranded 55-villa resort is owned by Bangkok-based Honor Business Company Limited, which also owns the nearby Sheraton Hua Hin Resort & Spa.

“We are thrilled to partner with Honor Business Company on this conversion in Prachuap Kirikhan, a popular seaside retreat on the Gulf of Siam,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives and Regional Vice President, Thailand, Cambodia and Vietnam; and Japan, Korea and Guam, Starwood Hotels & Resorts. “Through its conversion-friendly strategy, Starwood offers owners the opportunity to reposition existing properties and affiliate themselves with strong global brands that resonate with travelers in markets worldwide.”

Guests will be able to choose between one- or two-bedroom villas all complete with king-sized Sheraton Sweet Sleeper™ Beds, outdoor soaking tub and rain shower, flat-screen TV, swimming pool with lounge area, and personal butler service. On property, guests can take advantage of the state-of-the-art gym, Dalah Restaurant and Bar, a main pool area, Kids’ Club, and mobile massage service. There are shuttles that travel back and forth to the Sheraton Hua Hin Resort & Spa so guests may also use their facilities to dine, enjoy a spa treatment or just see another part of the beautiful area.