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Google Now Reporting Subscribers — Starting with our Saturday February 17th subscriber reporting, FeedBurner publishers will be able to see how many Google Reader and Google Personalized Homepage subscribers they have. (Thanks, Google!) This information will show up in tonight's subscriber reports …

Google Agrees to Buy Adscape — Search king to pay $23 million for in-game advertising startup. — Google has made a foray into in-game advertising for video games with an agreement to acquire Adscape Media for $23 million, sources familiar with the matter said Thursday.

Google snags AdScape for $23 million, source says — Google is buying in-game advertising company AdScape Media for $23 million, a source familiar with the deal who asked to remain anonymous said Friday. — Representatives at Google and AdScape declined to comment on "speculation and rumor."

Microsoft Plays Down a Sales Lift From Vista — Wall Street analysts are being too optimistic about sales of Windows Vista, Steven A. Ballmer, Microsoft's chief executive, told financial analysts in New York on Thursday. — Vista, the latest version of the Windows operating system …

Vista "Express Upgrade" anything but express — When news hit of Windows Vista's final major delay, OEMs were depressed. Several contacts in the industry told me that not having Vista on PCs in time for Christmas was a major disappointment. Big surprise.

Apple to re-enter the sub-notebook market — A tiny sub-notebook on its way from Apple Inc. is expected to re-establish the Mac maker as a leader in the field of compact computing while drawing parallels to the legendary PowerBook 2400 along the way. — It's been nearly ten years since …

OLPC project to ship first 2,500 units for testing — Following the success of initial trials, the One Laptop Per Child (OLPC) project plans to roll out a total of 2,500 units later this month for the next stage of testing. — Recipients of the upcoming test units include Argentina …

One million OLPC laptop orders confirmed — San Francisco (IDGNS) - Quanta Computer, the world's largest contract laptop PC manufacturer, already has confirmed orders for one million notebook PCs for the One Laptop Per Child (OLPC) project, a company representative said Thursday.

Viewers Fast-Forwarding Past Ads? Not Always — People with digital video recorders like TiVo never watch commercials, right? — Add that to the list of urban — and suburban — myths. — It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared.

Gannett's New Lease On News — "Pro-am" harnesses the power of citizen journalism — One of the never-ending delights of the human condition is the flukiness of inspiration, how creativity sometimes springs from unlikely places. And so it is that the newspaper chain with the most interesting …

Appeerances Can Be Deceiving — The new Apple TV media extender is supposed to ship this month, perhaps even by the time you read this column, and if you are like me you are wondering what that 40-gig hard drive is doing inside. I'm guessing we won't know for sure until later this year …

DRM: the state of disrepair — Last week's "discussion" surrounding the merits of DRM was a rare glimpse into the heavy C-level posturing usually obstructed by the gold-plated doors of the digital music industry. The event was, of course, kicked off by none other than Steve Jobs in his open letter titled …

Are You a Crackberry Addict? — I was at a launch party last night for a friend who's opening an indoor golf facility in Toronto, and noticed that many people not only had Blackberrys but were checking them on a regular basis as if some urgent e-mail would need to be noted at 9 p.m.