Will Stock Split Really Change Citi’s Shareholder Base?

Citigroup is trying to give the reverse stock-split pessimists a run for their money. While traditional stock splits are often regarded as a positive sign for a business by showing confidence in growth prospects, reverse stock splits are often met with more trepidation, since they have historically been most popular with companies trying to avoid a stock delisting. Citi is hoping to buck that trend and attract more institutional investors with its 10-for-1 split this week. The question remains: Will it work?

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