‘New and positive’ content best way to improve online reputation

For anyone who puts themselves out in the public eye, it is always advised to refrain from "Googling yourself." However, it is something that many of us do and the results are not always good. This is the reason why everyone needs to be aware of how to manage their personal online reputation.

In a recent blog post for the website Branded, Zac Johnson – a member of the site's Board of Advisors – spoke about the importance of having a positive online reputation. If you Googled your name and found some unsavory entries near the top of the list, it can be discouraging, especially if the claims are untrue.

Everything that is put on the internet is tracked and accessible, but it may not all be easy to find. Social media and blogs are putting more of our personal lives online, meaning understanding our online presence is critical.

The good news, according to Johnson, is that search ranks do not last forever and can change on a daily basis. Google, for example, is constantly updating its search algorithm to move quality content to the front page. There are countless ways that you can affect the rankings of websites. One of the most effective is by adding positive reviews on a people search engine like Radaris.

"The important thing to remember is that anything you put on the internet will be out there forever and it's much easier to get new and positive content to rank in its place than actually trying to get content removed from the internet," Johnson wrote.

Individuals can handle positive reviews easily with a people search engine like Radaris.