The CRAVE Story

"CRAVE caters to the needs of busy, health-conscious eaters."

How it all began...

Back in 2012, visiting friends asked me where they could grab ready-made salads while out and about in Amsterdam. Put simply: delicious, sustaining and fresh food – fast! I drew a blank. Amsterdam had so much to offer but not the sort of ready-made food we were talking about. I’d already been cooking this way at home and for catering clients for ages so why not make it accessible to everyone?

I got to work – cooking, experimenting and talking to suppliers. Drawing on my years of international cooking, I hit the Amsterdam food markets to test out the idea. After great reactions from customers and many encouraging inquiries, CRAVE good food was born.

5 years on from those humble beginnings, CRAVE is a busy and thriving small business dedicated to making great, fresh food available for ‘on-the-go’. Every season, CRAVE offers new ready-to-eat salad combinations that taste great and are devised to deliver extra energy to get you through the day.

Each day the CRAVE team make all the products by hand, package and deliver them, working hard to ensure you can enjoy the best ingredients and tastiest combinations wherever and whenever suits you.