Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

Chinese brands continued to gain strength on the Czech market over the review period. With their highly stylish, technologically advanced new launches and increasingly attractive price spectrums, the leading Chinese smartphone players Huawei (with brands Huawei and, lately, Honor) and Xiaomi increased their ranking in smartphones from eighth and 10th in 2014 to second and third, respectively in 2019.

Consumers spending more on mid- to high-end phones and embracing options with larger diagonal display

The country’s flourishing economy as well as aspirational purchases is most likely behind an additional increase in demand for smartphones across the board. However, in 2019 Czechs were spending more money on mid- to-high-end smartphones.

Suspicion over security concerns negatively impacts Huawei’s reputation and may interfere with 5G development

In December 2018 the Czech Republic was shaken by an unexpected warning from the Czech National Cyber and Information Security Agency claiming that Huawei’s software and hardware might pose a national security threat to key sectors, including telecommunications and information technology. Although the Chinese manufacturing company has adamantly rejected the claim that it could or would use its technology to conduct espionage, the atmosphere of suspicion posed a huge problem for Huawei, as its smartphones were immediately pulled from all government organizations and administrative offices.

COMPETITIVE LANDSCAPE

In March 2019, Alza.cz opened a new showroom/shop in Prague with a sole focus on mobile phones and accessories.

Galaxy S10 generates highest number of pre-orders in entire S series history

On 20 February 2019, Samsung Galaxy introduced its next-generation, 5G-ready S10 smartphone to Czech consumers. According to Samsung’s Czech representatives, pre-orders for the new smartphone were more than twice as high as the ones generated when Galaxy S9 was launched in the previous year.