Discovering S.W. Basics has been game-changing for my skincare routine. I have sensitive skin, which has made me increasingly conscious of the ingredients in my beauty and personal care products. I (somewhat reluctantly) stopped using products with artificial dyes and fragrances many years ago and have since become even more discriminating.

SW Basics proudly uses five or fewer whole ingredients in each of its products and showcases those ingredients front and center on the packaging. The makeup remover works effectively, smells great, and doubles as a light moisturizer. The cream, meanwhile, is a superstar moisturizer that saved my skin this winter both as an allover body lotion and an overnight face cream. I'm also a fan of the body scrub and exfoliant (not pictured), both of which boast ingredients that are good enough to eat. I recently received S.W. Basics' organic lip balms (not pictured) in the cocoa and cinnamon flavors and I'm now completely hooked on those too.

If you're keen to try S.W. Basics, their products are widely available at Target, and of course on the brand's own website.