Title:
What To Look For In A “Ghost-Writer” For Your Online Business
Word Count:
580
Summary:
Finding a writer for your online business can be a daunting task. If
you’ve done your search right, you’ve probably had more writers respond
to you than people who try out for American Idol (OK, probably not, but
you’ve probably got 5-10). Now, how do you cull through them and decide
which ones will be appropriate for your online business?
If you have a website for your online business, you need to make sure
that the writer has a good knowledge of search engine optimizatio...
Keywords:
article,articles,marketing,article marketing,writing articles,ghostwriter
Article Body:
Finding a writer for your online business can be a daunting task. If
you’ve done your search right, you’ve probably had more writers respond
to you than people who try out for American Idol (OK, probably not, but
you’ve probably got 5-10). Now, how do you cull through them and decide
which ones will be appropriate for your online business?
If you have a website for your online business, you need to make sure
that the writer has a good knowledge of search engine optimization (SEO).
SEO writing is inserting keywords into the documents that allow search
engines to find them. If your documents aren’t written using SEO, then
your online business will be lost in the vast labyrinth of information
that exists on the Internet. Hire a writer who understands search engine
optimization and your online business will have a better chance of being
found.
Once you’ve dropped the writers who don’t know how to use SEO, start to
look at the writing samples that they’ve sent you. This part should be
almost entirely subjective, and based on the kind of impression about
your online business you want to leave readers with. If there are enough
grammar mistakes to make it objective, well, I think you know where to
put their file. What you’re looking for is a voice that you are
comfortable with. This person will actually be the one communicating with
the clients of your online business, so you have to make sure that their
voice will be a good front-man (or woman). You’re probably going to want
someone warm, friendly and a bit funny. Find someone who will charm your
clients and convince them to buy something from your online business.
Another consideration is the writer’s ability to write in many different
genres and in several different voices. He is the writer, but you are
still in charge of how the written pieces come out. If you can find a
writer for your online business who can be directed to write in a
specific voice and consistently produces results, you’ve found a gold
mine.
The resume is the least important part of a writer’s application when
they are being hired to do short, freelance projects, which is probably
what they’ll be doing for your online business. It’s a good way to break
ties between people whose writing samples you liked equally, though. When
you’re looking at a resume, you want to see a person who’s done a lot of
writing, obviously. Here again, you want to make sure that this writing
is not just in the area that you need work done in; people who can write
in a number of genres are more likely to be able to adapt to the specific
needs of your online business. Also, make sure to call the references and
previous employers. People may look good on paper, but actually working
with them can be another story.
The writer that you choose will be the voice of your company. You don’t
want someone who writes like a Dilbert character representing your online
business. Also, you don’t want someone you can’t work with writing for
you, so it’s usually a good idea to have a phone interview.. The writer
you choose for your online business has to be the best you can afford.
Nothing less than the best will be good enough.