I'm not sure anyone really knows for certain. I mean, we wouldn't really get many newbies after book releases, but book fairs would bring in truckloads of newbies. Maybe they just flock more to the game; I know for a fact that there's loads of people who play the game that almost never come on here. I mean, the SAMB and the game are practically two separate communities, so it's pretty reasonable that we would almost never hear from them.

Scholastic releases a new book series about every other month. Lesser known series such as SA get glossed over and ignored in favor of publicizing whatever crazy new thing they think to publish. And I think most newbies who read the books notice the game and make accounts solely for the purpose of playing the game. I played the game for nearly two months or more before I ever decided to start posting on the forum.