I love competition. Perhaps a truism but when firms compete on price and quality, consumers win out. Because of two children under the age of two years, I often am up at odd hours. This morning I did the 5 minute drive to our closest Wal-Mart and came back with some excellent deals on electronics. You cannot beat Wal-Mart's prices, especially on their holiday loss-leaders. I arrived at the store at 4:55am. The loss leaders were available as of 5am. The parking lot was totally full. To think that my big holiday purchases were done by 5:03am is a great feeling. Like many other consumers, I was a winner this morning.