INDIA: [LFW] Rixi Bhatia And Jayesh Sachdev add a touch of humour

MUMBAI: With their label "Quirk Box", fashion designers Rixi Bhathia and Jayesh Sachdev revealed a very colourful, pop, kitschy, loud, spunky collection at Lakme Fashion Week Winter/Festive 2013. Giving prints a major importance in their line, the designer duo created a formal look with a dash of structured fluidity. Keeping the silhouettes basic, the pair allowed the digital prints and embroidery along with textures and colour blocking to tell a fun filled fashionable story.

Crepe, georgette, cotton canvas and poplin formed the basis of the garments. Indian animal prints and Japanese Manga graphics added to the energy and style of the apparel that moved from pop culture to modern forms. Prints started with vintage cars and crazy stupid images in multi colours to create very funky wear.

From playsuits to boy friend jackets to pencil dresses, skirts, corset top, bolero jackets, maxis, backless top, and even a sari with a cropped top, the collection was aimed at the woman who wants to stand out in a crowd. Men's wear had soldier shirts, jackets, shorts, trousers and neckwear following the same theme. The very ornate but equally hep clutches, bags and jewellery added to the look of the line.

For men and women who want to add a touch of humour to their wardrobe, Quirk Box by Rixi Bhatia and Jayesh Sachdev will bring a lot of fashion fun at any event.

About Lakme Fashion WeekLakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 was held from August 23rd to 27th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in

About LakmeThe contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG RelianceIMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG FashionIMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com