Copy that

Still in Vancouver, WA with our crack web design team. Today I’m working on web copy for our phase one website launch. Chained to my desk and laptop, listening to my iPod and – natch – consulting Thesaurus.com from time to time for that occasional ‘just right’ word.

I think the best strategy is to simply tell it like it is. Nothing fancy, complicated or contrived – just the plain, straight up, dog-gone truth (pun intended) about how our charity will add meaning to the lives of both pets and patriots.