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Lefsetz is talking about BMW and using automobiles as an analogy for Twitter..

“Someone has to lead someone has to move the conversation forward…”

“…..our nation has gone topsy-turvy, it’s all about the money. It’s ruined the arts and it’s ruining business. If you’re not making a ton of dough and increasing the number every quarter you’re falling behind, out of the conversation. And yes, an entity needs cash flow to survive, but how much? And isn’t impact more important than money, especially when it comes to changing the conversation?”

He could be talking about a host of things but he’s choosing to make it about Twitter.