The art of persuasion is as old as human kind. Dating back to the 4th century BC, Aristotle's Rhetoric influenced the development of rhetorical theory. The treatise was a collection of the students notes' and demonstrates the Greek philosopher and scientist's commitment to developing the art of “winning the soul through discourse” as a systematic, scientific study. He says: Rhetoric is the counterpart of Dialectic. Both alike are concerned with such things as come, more or less, within the general ken of all men and belong to no definite science.

I like to think of myself as a rational person, but I’m not one. The good news is it’s not just me — or you. We are all irrational. For a long time, researchers and economists believed that humans made logical, well-considered decisions. In recent decades, however, researchers have uncovered a wide range of mental errors that derail our thinking. Sometimes we make logical decisions, but there are many times when we make emotional, irrational, and confusing choices. Psychologists and behavioral researchers love to geek out about these different mental mistakes. There are dozens of them and they all have fancy names like “mere exposure effect” or “narrative fallacy.” But I don’t want to get bogged down in the scientific jargon today. Instead, let’s talk about the mental errors that show up most frequently in our lives and break them down in easy-to-understand language. Here are five common mental errors that sway you from making good decisions.

(From the article): We make a lot of decisions every day. They have a huge impact on our happiness and success. Yet most of us never question whether our decision-making process is flawed. It stands to reason that the only way to avoid the land mines is to know where they’re located. Here are 28 mistakes to avoid:

"The results showed that when the participants were shown the positive subliminal images, they did better on the task: They were more accurate in determining which way the dots were moving. But they also responded more quickly and reported feeling more confident in their choice.

The experiments also suggested that the participants became better at using their intuition over time, Pearson said. "It's all about learning to use unconscious information in your brain," he said. Just as people can become more comfortable making decisions when they apply logic and reasoning, they may also become more adept at trusting their intuition when they use it more frequently over time, the study revealed. "

The people closest in your life, whether they're a part of your family, friends or a romantic relationship just may be an emotional manipulator. Learn the 6 ways emotional manipulators control your feelings and let doubt seep into your mind.

The drama triangle is a wonderful way to understand the conflict process through a cycle of action and reaction between three roles: the hero, victim and the villain. In summary, the drama triangle looks like this:

Someone is wronged by a villain, making themselves the victim. A hero swoops in to defend the victim from the villain and right the wrong. Hurrah! The villain is vanquished by the hero, and the victim is saved. Except that …

Now the villain feels attacked and victimized, and the cycle starts again.

(From the article): You don’t need to wait for permission to influence your organization for the better. When you invest yourself in the success of the organization, the people in it and the people it serves, your influence can be an incredible gift, regardless of your level of authority.

This site aims to provide students and teachers with information and ideas to assist them apply the Habits of Mind. Each of the sixteen habits is presented along with information on when to use each habit and strategies to make the process easy. Each page includes a short video that demonstrates the Habit of Mind and could be used as a starting point for discussion.

If there is one ability every leader wants, it’s the power to persuade others – to convincingly, and logically, describe an idea and have it resonate with an audience. I’ve been a lobbyist for more than 25 years, and my entire career has been built around the art and science of persuasion. I have watched …

(From the article): Leaders with conviction create an environment of certainty for everyone. When a leader is absolutely convinced that he’s chosen the best course of action, everyone who follows him unconsciously absorbs this belief and the accompanying emotional state. Mirror neurons are responsible for this involuntary response. They mirror the emotional states of other people—especially those we look to for guidance. This ensures that leaders with conviction put us at ease.

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & …

People will often ignore or even distort the information they collect when it is “bad news.” How does this impact organizational learning and performance—and what, if anything, can or should businesses do about it?

Influential people have a profound impact on everyone they encounter. Yet, they achieve this only because they exert so much influence inside, on themselves.We see only their outside.We see them innovate, speak their mind, and propel themselves forward toward bigger and better things.And, yet, we’re missing the best part.The confidence and wherewithal that make their influence possible are earned. It’s a labour of love that influential people pursue behind the scenes, every single day.

Every business owner should be seeking to maximise the level of their influence within their industry and within their community. Obviously, the more influential you become, the more potential customers and clients you will attract to your business. Adopting the habits of profoundly influential people, as outlined in this excellent guide, will certainly assist anyone to become more influential.

Every business owner should be seeking to maximise the level of their influence within their industry and within their community. Obviously, the more influential you become, the more potential customers and clients you will attract to your business. Adopting the habits of profoundly influential people, as outlined in this excellent guide, will certainly assist anyone to become more influential.

Every business owner should be seeking to maximise the level of their influence within their industry and within their community. Obviously, the more influential you become, the more potential customers and clients you will attract to your business. Adopting the habits of profoundly influential people, as outlined in this excellent guide, will certainly assist anyone to become more influential.

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