Oporteohttps://www.oporteo.co.uk
Ecommerce for B2B Food and DrinkMon, 17 Dec 2018 14:29:31 +0000en-GBhourly1https://wordpress.org/?v=4.9.7It’s time to get personalhttps://www.oporteo.co.uk/its-time-to-get-personal/
https://www.oporteo.co.uk/its-time-to-get-personal/#respondMon, 05 Nov 2018 15:34:55 +0000https://www.oporteo.co.uk/?p=26849Our Oporteo team, along with other world-leading ecommerce and digital specialists all gathered in London on the 26 – 27 September 2018 for the Ecommerce Expo. This year, the refreshed content programme of the event proved popular and the 11 theatres were packed out with attendees wanting to find out how to overcome the key […]

]]>Our Oporteo team, along with other world-leading ecommerce and digital specialists all gathered in London on the 26 – 27 September 2018 for the Ecommerce Expo. This year, the refreshed content programme of the event proved popular and the 11 theatres were packed out with attendees wanting to find out how to overcome the key challenges affecting their business. Expert speakers gave their top tips on everything from digital disruption to digital transformation and the key trends shaping the future. Across the two-day event, we noticed a recurring theme kept cropping up – personalisation.

The delivery of personalised customer experiences has become a hot topic recently as advancements in technology, such as AI and IOT, enables businesses to connect directly with individuals on a mass-market scale. Top retailers like Coca Cola and Starbucks are already on the bandwagon, but getting personalisation right always easy. Outlined below are 3 things you need to consider.

Personalisation is becoming a key differentiator for your customers
Research over the past 5 years has proven that personalisation increases conversion, order values, lifetime customer value and marketing ROI. It’s becoming so popular with shoppers that earlier this year it was reported 52% of people switch away from brands that don’t personalise.

Personalisation is more than just a name in the subject line.
It’s essential you understand your customer’s point of view when you personalise content, and ensure that it provides value to them across all your channels. For example, a personalised subject line only demonstrates that you know their name. Instead, you need to utilise business Intelligence to understand your customers buying journey, online behaviour and motivation. That way you can provide them with special offers on their most frequently purchased products.

Personalisation is not a generalisation.
Digital disruptors such as Amazon, Facebook and Instagram are all big platforms using personalisation to gain a competitive edge. However, they are also excellent examples of what not to do. The personalised recommendations on these platforms are often based around previous purchases, but is usually the same type of product that has already bought.

For example, if a customer buys a box of tea on Amazon they will then see recommendation for more tea.

To get to the next level of personalisation, recommendations need to compliment your customer’s previous purchases, such as:

• Offers on products customers buy regularly, or

• Products that would complement previous purchases, such as biscuits for the tea. Fashion retailers in particular are doing this well and is definitely something wholesalers can take advantage of.

If you want to get to the next level of personalisation its essential you start utilising business intelligence and data analytics from an ecommerce platform. Otherwise you may lose your customers to your competitors.

]]>https://www.oporteo.co.uk/its-time-to-get-personal/feed/0Inverarity Morton Opts for Oporteo to Complete Digital Transformationhttps://www.oporteo.co.uk/inverarity-morton-opts-for-oporteo-to-complete-digital-transformation/
https://www.oporteo.co.uk/inverarity-morton-opts-for-oporteo-to-complete-digital-transformation/#respondTue, 23 Oct 2018 13:42:52 +0000http://www.oporteo.co.uk/?p=26812As part of a six-figure digital transformation, Scotland’s leading independent wines and spirits merchant Inverarity Morton (IM) has opted to install Oporteo as its new ecommerce platform. In addition to securing the professional online presence it needs to thrive in the fast-moving wholesale sector, IM elected BCP Software’s solution because of its seamless integration with […]

]]>As part of a six-figure digital transformation, Scotland’s leading independent wines and spirits merchant Inverarity Morton (IM) has opted to install Oporteo as its new ecommerce platform.

In addition to securing the professional online presence it needs to thrive in the fast-moving wholesale sector, IM elected BCP Software’s solution because of its seamless integration with its new Accord® supply chain software, which the company recently acquired. When both elements are fully operational in Spring 2019, IM will benefit from a synched inventory system that will reduce the number of time-consuming manual processes and provide a real-time overview of operational activities.

David Taylor, Finance Director at IM, said: “We have been considering an ecommerce platform for some time, but the constraints of our old ERP system meant we didn’t have the facilities for it. We liked Oporteo because of the system’s flexibility, which will allow us to provide customers with a customisable and personal service.”

Founded in 1945, the privately-owned supplier has become a market leader in Scotland by investing in its products, its services and its people. As a result, IM has developed long-lasting relationships with customers. This latest investment in state-of-the-art technology demonstrates its ongoing commitment to providing high levels of customer service.

Richard Marshall, Sales and Marketing Director for Oporteo, said “We’re delighted to be helping Inverarity Morton embrace the power of digital technology so they can achieve long-term growth and stay one step ahead of the competition.”

]]>https://www.oporteo.co.uk/inverarity-morton-opts-for-oporteo-to-complete-digital-transformation/feed/0Oporteo Shortlisted for Best Ecommerce Platform Awardhttps://www.oporteo.co.uk/oporteo-shortlisted-for-best-ecommerce-platform-award/
https://www.oporteo.co.uk/oporteo-shortlisted-for-best-ecommerce-platform-award/#respondWed, 17 Oct 2018 15:33:29 +0000http://www.oporteo.co.uk/?p=26765We are pleased to announce that Oporteo has been shortlisted at this year’s Northern Ecommerce Awards. This annual event, hosted by Prolific North and Don’t Panic Events, celebrates the very best in ecommerce and online retailing from across the North of England. As finalists for the “Best Ecommerce Platform” award, Oporteo has been recognised for its unique […]

]]>We are pleased to announce that Oporteo has been shortlisted at this year’s Northern Ecommerce Awards. This annual event, hosted by Prolific North and Don’t Panic Events, celebrates the very best in ecommerce and online retailing from across the North of England.

As finalists for the “Best Ecommerce Platform” award, Oporteo has been recognised for its unique functionality and industry specific features which help B2B businesses thrive in today’s online marketplace.

Andy Pratt, Business Development Executive, says “Oporteo represents BCP’s major investment and commitment to helping wholesalers and retailers overcome the challenges of ecommerce. We are proud to be shortlisted and have the opportunity to celebrate the success and talents of online businesses across the region.”

Winners will be announced at the awards ceremony on 6 November at the Hilton Deansgate Manchester. Wish us luck!

]]>https://www.oporteo.co.uk/oporteo-shortlisted-for-best-ecommerce-platform-award/feed/0BCP launch new Oporteo PIM system to make managing data simplehttps://www.oporteo.co.uk/bcp-launch-new-oporteo-pim-system-to-make-managing-data-simple/
https://www.oporteo.co.uk/bcp-launch-new-oporteo-pim-system-to-make-managing-data-simple/#respondWed, 26 Sep 2018 07:00:34 +0000http://www.oporteo.co.uk/?p=26723BCP, a leading supplier of digital and ecommerce solutions, has today announced the launch of their new Product Information Management (PIM) System. Oporteo PIM will be available from 1 October 2018 and promises to be a simpler way for wholesalers and retailers to manage, maintain and monitor their product data. Anticipation for the launch has […]

]]>BCP, a leading supplier of digital and ecommerce solutions, has today announced the launch of their new Product Information Management (PIM) System. Oporteo PIM will be available from 1 October 2018 and promises to be a simpler way for wholesalers and retailers to manage, maintain and monitor their product data.

Anticipation for the launch has been growing as the new product was teased across social media. Oporteo PIM was finally revealed at the Ecommerce Expo where BCP’s Oporteo team are exhibiting in the Innovation Pavilion.

Oporteo PIM is the latest product by BCP to help their clients overcome the challenges of today’s digital world. They launched an innovative ecommerce platform in 2017 which has already had great success. Andy Pratt, Oporteo Executive said “Ecommerce is a fantastic tool that enables businesses to increase product exposure. However, for it to be a success businesses need to store a large amount of product information, attributes and images.”

BCP found that this growth in product data was becoming a problem for their clients. Mainly because a lot of ERP systems only hold a limited amount of information. “Most product information recorded by businesses is not enough to comply with ever-increasing regulations. Nor does it provide customers with relevant and correct information on a consistent basis” says Andy.

Seeing a gap in the market, BCP set out to create a new solution. The result was Oporteo PIM. A central data repository designed for businesses who sell an extensive range of products, both online and offline. The key benefits being lower operational costs, less duplication of effort and better data quality.

“Our goal with Oporteo PIM was to help businesses overcome the struggle of having to manually manage vast amounts of product data” Andy concludes.

We are delighted to confirm that we will be exhibiting at the Ecommerce Expo to showcase how our digital innovations help businesses survive and thrive in a fast-paced digital world.

As a leading UK software provider, we understand that digital technology is shaking up the old business models. How businesses adapt will determine whether they rise, or fall. However, in an overpopulated market, it can be confusing for business leaders to know which digital solution is best.

We will be at the Ecommerce Expo to show how our approach is different. Where most digital solutions are not designed with a specific sector in mind, Oporteo is. Our team has over 40 years’ experience working in the wholesale and retail sectors. We have incorporated their knowledge and experience throughout our platform. Its sector-specific features now facilitate 100s of millions of pounds in annual revenue for our clients.

“We don’t see digital technology as a challenge to be overcome, rather as an opportunity to grow, says Andy Pratt, Sales Executive. “We help businesses embrace the power of digital technology so they can achieve long-term growth and stay ahead of the completion” he continues.

It will also be the perfect opportunity for us to launch our brand new product. “We have identified a gap in the market for a solution that makes wholesalers and retailers lives a lot simpler” explains Andy. “I’m looking forward to showcasing how our solutions help businesses survive and thrive in a fast-paced digital world” he concludes.

Find out more about Oporteo

Our Oporteo team, along with other world-leading ecommerce and digital specialists all gathered in London on the 26 - 27 September 2018 for the Ecommerce Expo. This year, the refreshed content programme of the event proved popular and the 11 theatres were packed out...

As part of a six-figure digital transformation, Scotland’s leading independent wines and spirits merchant Inverarity Morton (IM) has opted to install Oporteo as its new ecommerce platform. In addition to securing the professional online presence it needs to thrive in...

We are pleased to announce that Oporteo has been shortlisted at this year’s Northern Ecommerce Awards. This annual event, hosted by Prolific North and Don’t Panic Events, celebrates the very best in ecommerce and online retailing from across the North of England. As...

]]>Oporteo platform expanded to include new digital marketing serviceshttps://www.oporteo.co.uk/oporteo-platform-expanded-include-new-digital-marketing-services/
Wed, 25 Jul 2018 14:00:22 +0000http://www.oporteo.co.uk/?p=26451We have released a new report which details how wholesalers engage with digital marketing. The report highlights the importance of digital marketing as a tool for growth across the sector. It also emphasises that wholesalers need more help taking advantage of digital marketing opportunities. Read full story here

]]>We have released a new report which details how wholesalers engage with digital marketing. The report highlights the importance of digital marketing as a tool for growth across the sector. It also emphasises that wholesalers need more help taking advantage of digital marketing opportunities.

]]>The times they are a changin’https://www.oporteo.co.uk/the-times-they-are-a-changin/
Tue, 10 Jul 2018 14:00:28 +0000http://www.oporteo.co.uk/?p=26631We recently attended the Federation of Wholesale Distributors (FWD) FASTFWD Conference to find out if the wholesale sector is ready for change…. There were some key discussions about the disruptors affecting the sector. Issues such as Brexit, retail consolidation and technology continue to have an impact. All of which mean wholesalers need to change how […]

]]>We recently attended the Federation of Wholesale Distributors (FWD) FASTFWD Conference to find out if the wholesale sector is ready for change….

There were some key discussions about the disruptors affecting the sector. Issues such as Brexit, retail consolidation and technology continue to have an impact. All of which mean wholesalers need to change how they do business, and fast.

The FWD commissioned a survey to find out how businesses in the sector view these disruptors. The results showed that there is significant disparity between what wholesalers and the analyst view as key issues.

]]>Ecommerce growth in the wholesale sectorhttps://www.oporteo.co.uk/ecommerce-growth-wholesale-sector/
Wed, 13 Jun 2018 10:58:10 +0000http://www.oporteo.co.uk/?p=26448Ecommerce helps wholesalers rise to the occasion Our latest quarterly analysis of ecommerce growth in the wholesale sector reveals the strongest growth yet! Wholesalers with ecommerce continue to see significant revenue and order volume growth online. March 2018, in particular, was a record month for orders which were 8.8% higher than the previous peak we […]

Wholesalers with ecommerce continue to see significant revenue and order volume growth online. March 2018, in particular, was a record month for orders which were 8.8% higher than the previous peak we saw in November 2017.

The key to your online success is to ensure the ecommerce platform you choose can integrate with all your back office systems. Wholesalers rely on their accounting packages or ERP systems to run their day-to-day operations, but these systems can operate in isolation. Adding an unsuitable ecommerce platform to the mix means you will have a disparity of business systems that create miscommunication and repetitive data entry.

Connecting your ecommerce platform with your back-office ERP will provide you with a synced inventory system with four key benefits:

Time-saving processes
It removes the need for any double entry which frees up your staff time, as well as eliminates data entry errors.

Real-time dataIt provides you with a real-time view of your stock levels because every time a customer buys a product, either online or offline, both systems are updated. This means you will always be able to accurately see what you have available at the time and are less likely to oversell your stock.

Customer personalisationIt makes your customers confident in your business when they can see the quantity of stock they need is available and is at the price they negotiated. This also means they are more likely to be a returning customer.

Enhanced business intelligenceIt synchronises customer details with their online activities and preferences so your staff are able to deal with any enquiries quickly and efficiently.

Our Oporteo package has been built exclusively for B2B businesses in the wholesale sector to help you streamline your sales processes.

Find out more about our range of sector-specific solutions by contacting us on 0161 355 3000 or emailing sales@oporteo.co.uk

Find out more about Oporteo

Our Oporteo team, along with other world-leading ecommerce and digital specialists all gathered in London on the 26 - 27 September 2018 for the Ecommerce Expo. This year, the refreshed content programme of the event proved popular and the 11 theatres were packed out...

As part of a six-figure digital transformation, Scotland’s leading independent wines and spirits merchant Inverarity Morton (IM) has opted to install Oporteo as its new ecommerce platform. In addition to securing the professional online presence it needs to thrive in...

We are pleased to announce that Oporteo has been shortlisted at this year’s Northern Ecommerce Awards. This annual event, hosted by Prolific North and Don’t Panic Events, celebrates the very best in ecommerce and online retailing from across the North of England. As...

We know that customer loyalty has always been an integral part of your business. No doubt you will have sales reps who have built personal connections with your customers over the years in an attempt to earn their loyalty. However, this can take up a lot of time and resources to maintain, for both you and your customers.

Unfortunately, it is no longer enough to rely on your personal connections with customers to make them stay. The rise of ecommerce has meant they can now get what they want from your competitors with just a click.

Instead, you have to develop relationships that add value to your customers and exceed their expectations. As Steve Jobs once said “Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.” One way to achieve this is to use digital platforms which support your existing sales activities and enhance your customer service.

Digital platforms also give your customers more choice on how they can engage with you can be a more convenient option for them. Nevertheless, we still often get asked about how customer loyalty will be affected if these platforms are implemented.

We can tell you it won’t. It is the overall level of customer service you provide on their path-to-purchase which impacts your customer loyalty. The most common issues being a lack of information about products, products are out of stock or your competitor is cheaper.

Digital platforms can actually safeguard your customer loyalty by helping you overcome these issues. Despite misconceptions, you do not lose the ‘human’ connection with your customers which you have worked hard to build. But you will be able to:

Gain better insights into your customer preferences so you can ensure you have the products they want in stock.

Create tailored promotions and recommended products which are based on your customer preferences and buying behaviours.

Ensure prices always reflect what your customers negotiated.

Help your customers stay on top of consumer trends through the promotion of niche products.

Find out more about Oporteo

Our Oporteo team, along with other world-leading ecommerce and digital specialists all gathered in London on the 26 - 27 September 2018 for the Ecommerce Expo. This year, the refreshed content programme of the event proved popular and the 11 theatres were packed out...

As part of a six-figure digital transformation, Scotland’s leading independent wines and spirits merchant Inverarity Morton (IM) has opted to install Oporteo as its new ecommerce platform. In addition to securing the professional online presence it needs to thrive in...

We are pleased to announce that Oporteo has been shortlisted at this year’s Northern Ecommerce Awards. This annual event, hosted by Prolific North and Don’t Panic Events, celebrates the very best in ecommerce and online retailing from across the North of England. As...