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How do they know that the roar doesn't spark some primal fear mechanism in women that boosts their testosterone so they could deal with a predator? I'm sure their are women who see the monetary value of the car and instantly associate that with a man who could provide for them and potential offspring as well....

Coarse edged youth, the irish pendants string from their smiles
not yet plucked as to slacken the seams
and drag down the features of age,
no folds or creases from unkempt wear
eyes of tranquilty, crystalline-beads
no sign of despair in their hair, nor their hearts
but oh they have yet to be experienced and that makes aging so very worth it...ML circa2012

A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn't stimulate anyone's MPG-spot.

David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff -- a measure of their arousal -- after hearing the revving exotics, but the amount the women had was off the charts.

The econobox, however, left everyone colder than a January day in Nome.

The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we're not making this up), which was curious to know how people respond to high-end luxury cars. "We knew owners of luxury cars felt a connection with the sound of their vehicles," says Steve Langan, managing director of the insurance company. "We have now scientifically proven the physical attraction people feel when it comes to cars."

To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.

â€œWe saw significant peaks in the amount of testosterone in the body, particularly in women," Maxon says, noting that even women who said they had no interest in cars were turned on. "Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.â€

As for the Polo? Everyone had less testosterone after listening to it. That means the acceleratus interruptus of a Prius going all-electric in traffic is automotive equivalent of skin flicks starring previous secretaries of state, despite General Motors' claim that nearly nine out of 10 women would rather talk to a guy in a hybrid than a Porsche.

Don't buy it? Check out these videos of Maserati, Lamborghini and VW Polo exhaust notes and tell us how you feel afterward. Be forewarned, though -- we are not responsible for any primeval responses they cause.

"Now what you gotta do, I'll tell you what you gotta do
You got to pretend your face is a Maserati
It's a Maserati
It's a Maserati
It's a gettin' hotty
It's a Maserati, Maserati, Maserati
It's a fast one too man, that thing's turbocharged
You feel like a little fuel injection honey?"

Don't buy it? Check out these videos of Maserati, Lamborghini and VW Polo exhaust notes and tell us how you feel afterward. Be forewarned, though -- we are not responsible for any primeval responses they cause.