Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

What are pageviews?

A “Pageview” is any view of a page that is being tracked by Google Analytics.

It’s a fairly generous measurement as if you land on a page, that’s a pageview. If you reload that same page, it counts as another. If you leave the page and come right back, it’s yet another pageview—all from the same page and user.

In the first episode of Data Snacks, we share tips for segmenting your bounce rate by page so you can get deeper insights into how visitors behave on your website.

List of Tactics

Build internal links. Internal links are not just good for SEO, but also for allowing your website visitors to easily find and navigate to other relevant content on your website. Make it easy for them by adding relevant internal links on blog posts, product pages, or other highly-visited pages on your website.

Promote related content. When readers have finished reading a blog post on your website, there should be an easy way for them to find and navigate to other related content elsewhere on your website. The sidebar of your blog, the area below your blog post – these are common areas where marketers add widgets, previews, and links to other related content.

Optimize page load speed. Use a free tool like GTmetrix to analyze your website’s speed. Pages that take too long to load can result in visitors bouncing from your website.

Ditch popups. While there’s evidence that popups in the form of delayed captures and exit intent generate conversions, they also annoy most readers. If you’ve implemented these on your website, consider testing specific pages without them in order to measure if the improved experience drives visitors to view more pages.

How to Track
Pageviews

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.