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Interview: Martin Goldfarb on CBC Power and Politics

Who better to discuss Branding and the Liberal Party on CBC Power and Politics than Martin Goldfarb, author of AFFINITY Beyond Branding and former Liberal Party Pollster. Host Evan Solomon and Goldfarb discuss branding during the Trudeau years, whether or not the Liberals have maintained their brand and what Michael Ignatieff should be focusing on during his 11-day cross-country tour.