A Winning Graphic Design Team – People DO Judge A Book By Its Cover

When you choose an Atlanta web design company, it’s important to know players on the team wear different hats. From SEO and social media to branding, ecommerce, and logo or graphic design, your team works together to ensure every piece is perfectly in place and that your company website is highly functional and developed in a way that will get the job done. What about graphic design, is it really that important? Absolutely, because like it or not, people DO judge a book by its cover.

Visual appeal impacts nearly everything we do, whether it’s choosing a new pair of shoes, a book to read, even the foods we want at the grocery store. It’s the same with web design; people tend to linger longer on a site that’s pleasant to the eye.

First impressions are the only ones that matter. Your business has a single opportunity to stand apart from your competition, so color schemes, logos, typeface, and branding consistency are key to your success.

Your business website isn’t the only area where your graphic design team is critical; it’s important to carry your design through whether in your company letterhead, business cards, email signature, social media, even packaging. Consistency throughout is key to successful branding!

What does consistency accomplish? When your graphic design is the same across all channels, it not only presents your company in a more professional light, it helps to create a brand that people remember – and this is important! Who forgets Coca-Cola, Apple, Amazon or Starbucks? No one. That’s the whole point – creating a memorable impression.

What’s wrong with purchasing a logo from a website who sells them? Everything. First of all, yours won’t be original – and potential clients may even know it, considering there will likely be dozens or even hundreds of other sites with the same logo. A skilled graphic designer can work with you to develop a unique, customized image/icon that will make your company stand out in a big way.

Website design is complex and it isn’t cheap, which is why it’s so important to get it right the first time. At EBB Web Design, we have an entire team of professionals who are experts in digital marketing, social media, graphic design, search engine optimization, and all that it takes to create a website that definitely makes a great impression not only on potential clients, but the competition as well!