Parents in South Korea Are Hiring Intimidating “Uncles” to Protect Their Kids from School Bullies

South Korean parents are increasingly turning to “uncle service” providers to make sure their children don’t have to put up with bullying in schools. Such services are apparently a pricey but efficient alternative to having schools handle the matter.

Earlier this month, Korean media reported on the growing business of leasing intimidating uncles to either protect children from bullies, gather evidence of bullying for filing an official complaint with the school, or even contacting the bully’s parents at their workplace. Most companies offer different packages to meet clients’ needs, and business is reportedly booming. But while many South Koreans view this type of service in a positive light, there are those who see it as simply answering bullying with another type of bullying.