Posts Categorized: Take it From Us…

It seems that every other day we’re faced with a new update from Facebook, Instagram or Snapchat. Just this month, Snapchat announced new Geostickers and Instagram expanded its Explore feature for live event streaming. Which of these updates should you pay attention to? Fear not! The Prichard team vets each social media update meticulously to

As 91 percent of people say it’s important to be individually involved in social change and #BeTheChange becomes a movement on social media, it’s a great time for communicators to get inspired—and ask, ‘What does social change really mean?’ At the Young Nonprofit Professionals Network Activate! Summit last week, Nonprofit with Balls author Vu Le

It’s high summer, a season for vacations and leisure-time reading lists. At Prichard we love books, especially books about social change. And because we’re a digital agency, our reading lists also include websites, apps, and software. Here’s a short list sharing five of our favorite online tips for social change communicators this summer with tools that can

Hurry! You have until August 1 to vote for Team Prichard’s session at the 2017 Nonprofit Technology Conference (NTC) in Washington, D.C., hosted by our friends at the Nonprofit Technology Network (NTEN). Our session—How to Use Digital Publishing Tools to Get the People You Want to Reach to Find and Love Your Nonprofit’s Research—is inspired by

A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate

Podcasting is booming. In 2016, more than one out of five Americans have listened to a podcast in the last month, according to the Pew Research Center. And that number is expected to grow. Is your organization or company starting a podcast? Or do want to take your show to the next level? Last week

Video content has hit an undeniable fever pitch this summer. Communicators who want to come out ahead online can no longer dismiss video as a proven engagement tactic. Experts have already predicted that video will make up 74 percent of all Internet traffic by 2017. And Facebook executive Nicola Mendelsohn recently did one better, predicting

Who looks at your organization’s blog and other online content? You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address. That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content

You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

As video content booms on social media, now’s the time to step back to observe that not all video is created equal. Well-crafted video storytelling can capture your organization’s purpose and create a loyal community of supporters who care about what you do. Video has exploded on social media in the past year, putting video

Your work is not done once you hit the publish key on a post for your social change organization’s blog. If you want to attract and grow your audience, you need to think about how you will market your content even before you begin to write. Here are steps you can take now to get