Enhancement of social ad products made possible via automation and machine learning

Partners have experienced a 44% improved employee workflow efficiency with a doubling in social activations.

NEW YORK – December 4, 2018 – CitizenNet today announced the first end-to-end social advertising work system engineered to enhance the technology stack of B2B advertising providers. As an inaugural Facebook marketing partner since 2010, CitizenNet has developed patented systems that automate much of the advertising process, doubling scale while maintaining cost efficiency. Until recently, these features were only accessible to large direct national advertisers like Live Nation and Lionsgate. Now, through the CitizenNet API, advertising technology partners can integrate these solutions to any size budget and client type, including regional and local markets.

For many years now, we have worked with companies who have wanted to add paid social capabilities to their platform, but didn't want to incur the significant burden of developing and maintaining such a large software project -- most of which would be new code that wouldn't leverage an organization's existing platform.

The team at CitizenNet decided to package up the nearly 10 years worth of technology into an API that other developers can leverage, significantly cutting the time and resources needed to add paid social. This API:

- Allows you to create a Facebook, Instagram, or Twitter campaign with minimal input.

Save time and get the most out of your campaigns with CitizenNet Optimizations. With automation, we've eliminated many common (but tedious) tasks and built CitizenNet exclusive features to maximize performance.

I am proud to announce that CitizenNet has been acquired by Condé Nast, one of the world's largest content creators and publishers, attracting more than 100 million consumers across brands ranging from Vogue to Wired to Vanity Fair. After lengthy discussions with Condé Nast's senior management, it became clear that they are well positioned to both leverage their 100+ year media legacy, and to also aggressively pursue a cutting edge digital roadmap.

Culver City, May 2nd, 2016 – CitizenNet, a social advertising technology company is proud to announce their Twitter Ads API Integration. This access allows CitizenNet to expand their capabilities to continue to deliver top results for clients. CitizenNet is now directly integrated with Twitter giving users the ability to create and optimize campaigns within the dashboard. Users can also analyze results and report on all metrics within CitizenNet’s reporting tool, Quicksight. Reporting templates and email notifications keep advertisers informed and up to date. It’s never been easier to track campaign performance and achieve advertising goals.

CitizenNet has, for four years now, taken the approach of investing heavily in technology. Our team has not been content with merely building 'front-ends' for social advertising, but rather dug into finding the true value of social data. Beyond simple vanity metrics, which have little impact on the bottom line, extracting knowledge from social data to actually predict consumer behavior requires a team of machine learning engineers and data scientists, and thousands of hours of algorithm-tweaking.

We have had, for some time now, the ability to label campaigns in the CitizenNet dashboard. This provided a convenient way of organizing a large number of campaigns. Often times, however, it becomes necessary to have multiple labels for a given campaign. Lets say you are running campaigns to announce that tickets are now on sale to a show, but some campaigns are promoting video posts and other campaigns are promoting photo posts. In addition, you may have other video posts that are not directly promoting tickets. It would be convenient to account for your spending and ad metrics across a number of combinations, which can be accomplished with tags.