A life in movementBlogging by LYCRA®

Posted on 29 Jun 2015

Young Brazilian wins LYCRA® brand global award

Chosen by a panel of judges within the WGSN Global Fashion Awards in London, UK on May 14th, this young Brazilian designer differentiated herself through her activewear designs inspired by the natural fauna of her country.

“Even before starting my studies I wanted to have my own label,” Natália says, delighted by her win. “And now, thanks to the LYCRA® brand and the support I will get from INVISTA, I will be able to achieve this dream.”

“This year’s entries showed more than ever the value of melding cultures and inspiration from different parts of the world,” said Bob Kirkwood, INVISTA Executive Vice President of Technology and Marketing. “Natália’s activewear designs particularly impressed us in this respect and we look forward to helping her develop her career.”

The judges of the LYCRA® Future Designer’s Award were looking for fresh ideas and creativity, combined with awareness of brand development and consumer targeting needs. Participants submitted designs that could be manufactured using fabrics with LYCRA® fiber along with mood borads and supporting documentation. INVISTA will now be supporting the young Brazilian design graduate as she develops her collection and own brand.

More than 2,000 participants from 50 countries took part in the prestigious event organized by WGSN, a trend and market intelligence advisor to leading apparel manufacturers and brands. The LYCRA® Future Designers 2015 shortlist included contenders from America, Asia and Europe.