At a private event for the press in Seattle, HTC Vice President of Product Strategy Bjorn Kilburn indicated that the company had conducted research last year to decide if customers preferred thinner phones over thicker phones with better battery life.

HTC’s comments are opposite of Motorola who went the opposite route with the introduction of the DROID RAZR MAXX, with it’s “thicker” case resulting in close to 21 hour battery run time. Considering that HTC has set the One (both One X and One S) line up for the company’s future and with both devices being under 9 millimeters thick, it would seem that HTC doesn’t have any intention of building battery-heavy models in the near future.

All that said, Kilburn notes that battery life is still important, but improvements in battery life are being focused elsewhere: new battery technology and better power management in software, for instance.

What do you think? Slightly thicker devices for battery life or thinner and sleeker?

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