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A comparison of heart rate variability and blood pressure between an in-mall and online shopper

My first TV interview on etv news pime timeIn-mall or online shopping is person-specific and each family or individual will have a preference with either option. The outcome of this pilot intervention showed that there were similarities in heart rate and blood pressure (stress levels) between an in-mall and online shopper.

Pros and cons: one could argue that there are crowds and cues with in-mall shopping, whereas with online its more convenient ad relaxed. However, with certain online domains you have limited variety / options as opposed to in-mall shops where you can also select the perfect clothing size.