Apple Inc. (AAPL) Introduces New Models of MacBook Air at WWDC

Apple Inc. (NASDAQ:AAPL) introduced its new models of MacBook Air during the company’s Worldwide Developer Conference (WWDC) in San Francisco today.

The new line of MacBook Air offers a faster graphic experience and a longer battery life. The selling price for the new devices will start at $1,000 for the 11-inch 128GB and the 13-inch MacBook Air 128 GB will cost $1,100. The tech giant will begin shipping today.

Paul Schiller, senior vice president of worldwide marketing for Apple Inc. (NASDAQ:AAPL) said, “Today, an entirely new line of MacBook Airs, [with] all-day battery life. The 11-inch is going from five hour to nine hours and the 13-inch is going from seven hours to 12 hours.”

Apple’s MacBook Sports Speed, Airport and Time Capsule

He added that the new MacBook Air devices are equipped with 802.11 AC ultra fast Wifi connectivity and integrated with the latest Haswell ultra low-voltage processors from Intel Corporation (NASDAQ:INTC). Its flash memory is 45 percent faster than the older versions of the computers. However, the new models do not have the retina display.

In June last year, the previous versions of the MacBook Air were updated with the third generation Ivy Bridge, an 8GB RAM 1600 Mhz, faster graphics, hard drive etc.

Shiller also said that the Airport and Time Capsule models are also new. During the conference, he also provided a sneak peak of the new Mac Pro. He described the new Mac Pro as a “machine unlike anything we’ve ever made … designed around a unified thermal core.”

Apple Rolls Out Improvements to the Mac Pro

According to him, the new Mac Pro supports an up to three 4K, ultra high-definition display, it comes with dual workstation GPUs, and its hard drive is 10 times faster than any of the previous Mac computers developed by Apple Inc. (NASDAQ:AAPL). The Mac Pro is assembled in the United States.

The Mac Pro is integrated with the new Intel Xeon processor, and it comes standard with a dual AMD workstation discrete graphics processors. The device is one of the company’s most expensive products.

During the second quarter earnings call of the company, Tim Cook, CEO of Apple Inc. (NASDAQ:AAPL) said, “Our teams are hard at work on some amazing new hardware, software and services we can’t wait to introduce this fall and throughout 2014.”

Cook announced during the WWDC that Apple Inc. (NASDAQ:AAPL) will be releasing the iWork for iCloud.