In the past couple of years, a more down to earth drink has cropped up in songs by Kanye West, Drake and Lil' Kim. Moscato, a slightly sweet, fizzy, low alcohol and inexpensive white wine with origins in Piedmont, Italy, has become the hip-hop community's new favourite drink. According to a report on decanter.com, sales have risen by 70% in the US in a year. And supermarket buyers are anticipating something similar here.

It's not hard to see the appeal of moscato to rappers or indeed anyone else. At its best, moscato is pure, aromatic and unforced, sweet without being icky, and light (generally around 5.5%), all qualities that also make it perfect for a summer's afternoon.