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Why shouldn’t I search for my Ad, even if I don’t click on it?

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It is tempting to search for your Ads. But by searching for your Ads, you are preventing that Ad from being shown to a real potential customer.

A common reason people search for their Ad is because they want to see where their Ad appears on search engine result pages. You can see this data (Average Position) by clicking on the "Manage Campaigns" tab, then under your selected Campaign, click the "View Ads and Keywords" button. In the Campaign Summary, you'll see a data point of Avg Pos (Average Position). This is the Average Position in which your Ads appear on the search engine result pages. You can see this at the Campaign level, Ad Group level, Ad level, and even Keyword level.