How jgeitner started their logo design journey

Summary

Design of a new logo - simple, cool and that looks slick!

Company name

Geitners

What inspires you and how do you envision the design for your business?

Basically I have a product, and I've bought the domain name which is my surname - Geitners. I need to be sending off proposals and samples to large organisations and although I have the email and so forth, to look professional I would like a logo designed I can use on business cards / website / letterheads when sending the proposal to these organisations.

Although the product is wine related, I don't want the logo to be associated with wine, I just want a cool looking slick logo that could be adapted to anything.

Wants

- Cool looking
- Able to use across a variety of things (various products)
- Professional looking - looking at HSBC, JP Morgan, Barclays, are all simple, effective and could be used across a variety of arenas
- Colouring wise I like blacks, greys, blue's and red's. Use of shading's cool, or highlights etc etc
- Would like logo not to have to be in "white box" if that makes sense

Don't want

- Not too sure what I don't want, just nothing that looks over complicated; gimiky, or flowery.
- Anything so long as it protrays professionalism, power, courage, success, etc....