Gold Goose Makes Clean White Shoes That Look Dirty

Buying white shoes is always a task. It's impossible not to feel awkward when you first wear them, as they are glowingly white in a brand new in-your-face sort of look. Golden Goose has now literally put themselves in your shoes and created a pre-dirtied white sneaker.

This Gold Goose sneaker is the perfect way to get a grungy, dirty look while staying clean.

Implications - Hipster/bohemian style gains its cultural cachet in going against accepted social norms and priding itself on 'authenticity.' Part of being authentic means looking the part -- products that show the outward signs of wear and tear stand alone as a form of your visible history with a product. Products that speed the process along or remove it altogether can benefit from exploiting this subcultural norm.