Media Resources Transforms Yonge and Dundas in Toronto

Oakville, Ontario – June 22nd, 2017 – Media Resources Inc, an integrated sign services and manufacturing company in Oakville, Ontario has recently completed a build and install of one of the largest single screen LED displays in Canada.

The massive LED display is a stunning three sided curved display that measures 26 feet high and over 188 feet long. The screen can be seen atop the future flagship location of Shoppers Drug Mart at Yonge and Dundas Square in Toronto, Ontario. The project included building a new steel support structure on the heritage building, fabrication of the LED display at the Media Resources headquarters in Oakville, Ontario and installing the display.

Astral Out of Home, the outdoor advertising division of Bell Media selected Media Resources from a number of other companies who all pitched for the RFP in 2016.

Kevin Martens, Director of Construction with Astral Out of Home says, “We selected Media Resources as we felt they were the best company to take the project from concept to completion. We worked with them hand in hand on the design, through to the final installation to meet our deadline. Overall our clients were very satisfied with the impact and overall appearance of the display. Many partners were involved to complete this project on time which required a great team effort by everyone.”

Prior to this LED display, Media Resources also built and installed another of the largest LED displays in Canada at the Fallsview Casino in Niagara Falls. The Fallsview sign is 4500 sq. feet, 3 Sided with full motion LED displays and measures up at 130 feet tall by 20 feet wide.

The Yonge and Dundas Digital LED Roof-scape uses a 10mm SMD product having almost 4.7 million pixels and provides advertisers with the ability to display video as well as static images.

Jeff Rushton, Co-Owner, President and CEO of Media Resources states: “We are delighted to have been selected by Astral on this exciting project. Both the technology used in the sign, the size of the display, the curved corner design and the location of the sign all make it one of, if not the landmark digital display in Canada and one of the top displays in the world. As one of the owners of Media Resources, I am most proud of the employees from all of our divisions who came together to engineer, manufacture, and install this world class digital display. We are very proud of the effort they put in.”

About Media Resources Inc

Established in 1967 Media Resources is an integrated sign services and manufacturing company providing Large Format Printing, Digital LED Displays, 3D Printing and Sign Installation services to the sign and display industry. Media Resources has completed work in Canada, the United States, Central and South America