Cliff Stieglitz, Airbrush Action magazine’s publisher and founder, surprised attendees this past week at the OrlandoAirbrush Getaway with a flash Facebook Marketing seminar. Conducted at the Doubletree by Hilton Orlando at SeaWorld hotel, Stieglitz shared how he grew Airbrush Action‘s Facebook page, AirbrushActionMag, into the industry’s most successful, taking it from about 4,000 ‘Likes’ to more than 182,000 and growing. As a result, future Airbrush Getaways will offer this half-day class that will include: how to get started in Facebook, how to post, how to develop and optimize Facebook ads, split testing, how to grow ‘Likes,’ ‘Shares,’ and engagement, posts that work, demographic filtering, how to better market yourself as an artist (or any profession), how often to post, and much more. “Originally, I had no interest in our Facebook page, or any social media channel for that matter. I out-sourced a woman in India to make daily posts, which consisted of nothing more than non-airbrush-related puzzles, riddles, and sayings” Stieglitz explained. “Then, I realized that she substantially overcharged for her services. That really got my attention, to say the least. I started fiddling with the page, got hooked, and have been very committed to it since.” In the beginning, Stieglitz sought advice from a couple of consultants, “but they didn’t really have the insight for it. They didn’t quite understand our audience, and in many ways I seemed to know more. For example, one “expert” who worked for an established social media agency in Manhattan didn’t agree with posting more than one image at a time, yet I found time and again that multiple images of art in a single post receive the most ‘Likes,’ views, and engagement. In the three or four days he took charge of the page, my views dropped by more than 50%! He then withdrew himself and his bill.” Ted Stoler, Airbrush Getaway alum, attended the Facebook Marketing seminar and concluded that “What I learned from Cliff’s presentation alone made the entire Airbrush Getaway worth it.” Stay tuned for details on Stieglitz’s seminar at the Las VegasAirbrush Getaway, October 6-10, at the Tropicana Las Vegas Hotel.

Cliff Stieglitz explaining the finer points of Facebook at the Orlando Airbrush Airbrush Getaway, May 5-9 at the Doubletree by Hilton Orlando at SeaWorld Hotel.