Although it's been long debated by fans, in-game ads are slowly making their way into City of Heroes and City of Villains. Currently, the only known ad is for a pair of sneakers and that's only targeted to the U.S. audience - our friends across the pond can't see it. The community has responded by making fun of the ad, seeming to realize it's happening no matter what they might prefer.

Understandably, even though these ads are optional, not all players are happy with their presence in CoX. Immersion seems to be the main issue, so some players, led by Marcian Tobay of the City Scoop, have started a satirical thread to customize the sneaker ad for a super-powered audience. There are some funny entries, but you'd be hard pressed to match Zombie Man for sheer quality of snark.