This Brilliant Ad Uses Sex Toys to Promote Gun Safety

As if gun safety wasn’t enough of a conversation starter, an organization called Evolve found a way to promote the reduction of gun violence with, um, dildos.

Using the widely known fact that kids have absolutely zero respect for privacy at all—they will open your not-so-secret drawer and play with your things—the commercial shows two mothers’ conversations rudely getting interrupted by their sons sword fighting with one mom’s sex toys.