Regardless of our division, and regardless the opposition, a £100 discount on season tickets is significant. Compared to many other Championship clubs, it looks hugely affordable.

If we stay up, it will be terrific value while, if we go down, there are more games for your money. A pragmatic, yet sensible perspective.

More importantly, though, this piece of news hasn’t come across as a simple ploy to win us disgruntled fans over. It seems more like a genuine gesture of goodwill to those that have endured this terrible season and are willing to undergo the pain again.

For all the criticisms that have been launched the way of Shahid Khan over this past year, he certainly deserves credit in this instance.

And, also, for the discounted tickets for this coming Saturday’s visit to Aston Villa, as well as the heavily subsidised coach travel we’ve been able to enjoy throughout the season.

I know some of this is forced upon clubs by governing bodies who are keen to appear as one with the common-or-garden fan, but Fulham have gone that extra mile.

That is testament to who we are as a club. No relegation, no foreign owner and no haphazard transfer spending is going to change that.

So, while our minds inevitably turn to the fight on our hands, lets appreciate the length this club is prepared to go to for its fans.

We can moan all we want, and we inevitably will, but there’s nothing wrong with a bit of praise every now and then.