Starwood Hotels & Resorts Hawaii - Japanese Websites

Starwood Hawaii management wanted to create websites that appealed to the Japanese traveler for each of its new properties.

The project includes websites for 7 Starwood hawaii properties on the islands of Oahu, Maui, Kauai and the Big Island.

PRTech Redesigns Japanese Websites for Starwood Properties in Hawaii.

The MyRez 3.0 booking engine was implemented for each property and tailored to the Japanese language.

PRTech had developed Starwood Resorts Japanese site and was hired to create new websites for each of the new properties: Sheraton Waikiki, Princess Kaiulani, Moana Surfrider, Westin Maui, Sheraton Maui, Sheraton Kauai, and Sheraton Kona Resort & Spa at Keauhou Bay.

“We designed the sites from scratch, not just to mirror English websites,” said Noriko Puaa, Director of Operations. “Our challenge was to determine how to design the sites to convey each properties brand, features, and messages in a way that appeal to the Japanese traveler.”

With an understanding of what the Japanese public prefers in design and content, PRTech added more photos and detailed content than appear on the English Starwood sites. The typeface and template for each website is larger. Each brand (Sheraton, Westin for example) has a different look. However, the design elements for each brand are used consistently throughout each brand’s websites.

A team of six staff members from PRTech was formed to complete this job, including native speaking Japanese staff, web developers, designers, copywriters, translators, and reservationists. The scope of work included: design concept, building the site, content development, translation, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and adding the search engine MyRez 3.0.