Bay Area Product Design Discusses Secret Group

Xianhang Zhang talks with AllThingsD's Drake Martinet about the need for collaboration in design, and what his group is doing about it.

This transcript has been automatically generated and may not be 100% accurate.

go ... and ... I'm ... I'm here with ... our ... aim for short ... he is the ... co-founder of Keiji the product design tool ... and as skinny that or version what is the PPG leave ... it that it's a good lead-up for ... something else that will reduce the all these events the designers that we've been together once every two weeks and everyone charisma and a circular to terminate the people come to ... center ... will give critiques people's it went ... on ... to the facts actually said ... to drill what it ... says ... so a combination of me Gap and co working ... but ... with what ... was with some structure against right ... yet ... what supply Whitey ... so it's become Pre popular with designers there's there's a will that of Allied to become sort of ... a member even the guys are somewhat informal still to ... come ... you know what ... what's the draw lay slices corporate designers ... so we really is is if you are a design I would notice ... then you often don't mean that the company for a very very long time ... Tom and I get very lonely because with the design is really line across to stay with the design is ... on its two sisters collected is the agency's Denison is a one percent of pay they missed out ... on social element of twenty seven ... so we can do is get the precluded them to bring them back to design so that they can ... really advancement Croft bold as to what the stepped up its ... it is or ... isn't it how does that work for me the people who are working on ... things for start-ups that are ... no potentially confidential he got a room full of people were sharing ideas ... um so there's a big problem which the confidentiality very very seriously and have a lot of rules around that and ... also setting up the social norms the group said that people ... would respect the confidentiality is a big deal and we haven't had a problem with that so far ... Tom ... and Jerry with start-ups we found that they tend to be ... as long as that to social ... is at it to be very trusting of that time ... and ... they will bring look insane love to share this side of the guild's ... so ... in ... this stock shares every Cisco ... is where we are now we're in your car actually has the Fed's but done ... this is going mm ... to your next year's Euro putting something in your desire to stand up the speed and at times to two people to design its mule and Brynn Cameron ... the one setting up the ... time to heal ... it's it's adding that ... the US ... until that I've not been suited deeply into the people ... on and I really focus on what to do without ... these things all this is PG sort of soup to nuts now ... out we just had a six-month anniversary party last Saturday ... to actually ... exactly six months old ... and it was released on the night to get out of or was it so it feels like a much longer ... Amy Nexium because Youtube or so much now because it's been so boring ... it's because like it seems like time has flown with that ... um you know from the viewpoint is some some success is something she thing really fit with that ... um ... I the division which are trying to accomplish for designers I guess the idea is to make designers a little ... less lonely more productive better designed the wall ... no previous actually helps ... accomplish anything ... um yes that means the from the very basic level the set of lights the feedback that we get from the designs to companies depends on ... the one before this one we had a fuss about um ... Danone people said here's what we brought in one of its attention on his Web site now ... on and we have one design said he thinks that the back of the TGV out of the jury still out ... on a descent in my direction and sent again another great chips and peanut ... to be doubled or tripled their ... conversion rates because of the facts from the design of this ... and ... one person show us this is their defense they did that ... and the like fifty different from fields in twenty different buttons on in the session ... Mason did on this very recently defects because of the feedback I got ... that was really pretty ... um ... and then I just heard from another member ... of a couple days ago that she ... was looking at the agency and there was a start-up that was trying to preparer's co-founder ... and she enjoyed it and see but ... because of the social interaction he got the visit to the new designers ... um but then watch the seven WTH and a fascinating and then a couple weeks off the bat she left engine plant in China ... um and I was with a big factor in why she decided to set up was because she was seen up could find this to mean the upside agency ... what ... more the looks on the work and ... the stock has been thinking