Psychiatric medications, science, marketing, psychiatry in general, and occasionally clinical psychology. Questioning the role of key opinion leaders and the use of "science" to promote commercial ends rather than the needs of people with mental health concerns.

Monday, April 09, 2007

Above are some pictures of a Swiss Army Knife and a tape measure, both adorned with the Zyprexa name, which can be purchased on Ebay. The Swiss Army Knife was apparently used in the Zyprexa Primary Care marketing campaign as a gift to doctors (see the documentation here). Not sure where the tape measure came from, but I'd bet it was also some sort of marketing tool.

Why not? If Lilly is pushing its drug as a broad spectrum psychotropic agent, then a Swiss army knife is the perfect place for product placement!! Hey, they need to brand Zyprexa to stand out from all the other wannabe broad spectrum psychotropic drugs out there.

Well at least the knife wasn't in my daughter's free toiletry bag she received inpatient psych ward.I imagine the measuring tape is to measure just how far Big Pharma will go to make a buck off of consumers and fools out of doctors. [Maybe this way they can measure the patient's BMI with the damn thing.]

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About Me

I'm an academic with a respectable amount of clinical experience and no drug industry funding. Given my lack of time, don't expect multiple daily updates. Certain things about clinical psychology, the drug industry, psychiatry, and academics drive me nuts, and you'll probably pick up on these pet peeves before long...