Marketing Technology News and Top Stories from the Week of April 15, 2019

Welcome back to the Week at MarTech Advisor. Hope you had a fantastic Easter weekend! So, let’s get you all caught up with the top marketing technology news and stories from last week.

This past week on MarTech Advisor, the two strong themes have been customer experience and advertising. We wrote about combating ad fraud, optimized ROI, e-commerce and mobile marketing. We also had Nancy Nardin, founder of Smart Selling Tools and co-founder of Vendor Neutral, talk about the evolution of SalesTech in our Talking Stack Podcast.

Customer-centric marketers are winning today, because the battle for the customer’s loyalty is not about product or features or even pricing, it is about experience. The real differentiation of a brand is based on the experience it is able to create for the customer or prospect. But before we get deeper into how brands create winning customer experiences, let us dene customer centric marketing.

In other stories, we have marketing tips for you on Visual Search, Facebook, Personalization and much more. We also got you news from Freshworks and WhatsApp, Salesforce and DoubleVerify!

What else happened in the world of MarTech during the week?

Here’s a quick roundup of the MarTech highlights that you might have missed or may want to read just one more time!

Highlight of the Week

Customer-centric marketers are winning in the experience economy because customer loyalty is centered around experiences rather than products. To be truly customer oriented, you need Identity Resolution that will connect, analyze and collate all your first-, second- and third-party customer data to create an accurate customer profile. This whitepaper is a practical guide to identity resolution for your organization.

Get Inspired: Editor’s Picks from the Best New MarTech Ideas and Perspectives This Week

From $5.81 billion in 2014, the visual search market in the US alone is now worth a staggering $80 billion, indicating the rapid rise of this popular technology. In keeping with our theme of April — Search, we dug into why visual search will be essential in 2019. Find out how to optimally use visual search.

As marketers, we’ve all considered leaving Facebook. But remember, it’s all about balance and a healthy mix of marketing options other than Facebook diversifies audiences and increases the chance of success, writes Kazu Takiguchi, Founder & CEO, Creadits.

“Based on the survey results of over 1,000 marketers and thousands of hours of consulting time helping marketing organizations transform, the 2019 RMI Report provides the first comprehensive set of marketing performance standards with a scoring system,” says Dr. Debbie Qaqish, Principal and Chief Strategy Officer. Revenue marketing is predicted to be huge in 2020. Start your own revenue marketing journey, right here.

2019 has turned out to be the year of personalization and if you haven’t already, it’s time to invest in real personalization. Mark Floisand, Chief Marketing Officer, Coveo, shares five myths that could be holding you back from modernizing your customer journey approach.

How does Gen Z interact with digital marketing and what are they looking for? Estimates say that by next year, Gen Z will represent 40% of all consumers and about $44 billion in buying power. Find out all about this upcoming generation as Shane Phair, Campaign Monitor, reveals exactly how to connect with them.

DoubleVerify announced that mobile ad spend surpassed ad spend on linear TV. New data from DoubleVerify also found that: The total number of fraudulent apps has increased by 159% from 2017 to 2018. Find out more right here!

Salesforce announced new Einstein services that enable admins and developers to build custom artificial intelligence — all with just a few clicks or a single line of code. Einstein enables business users to be smarter and more productive, so they can spend more time and resources on their customers.

Industry Insight

This week our Talking Stack Podcast panel hosts Nancy Nardin, founder of Smart Selling Tools and the co-founder of Vendor Neutral, to talk about the SalesTech Landscape. Nancy share tips on how to buy salestech, why to buy it, who should buy it…and how to optimize the outcomes from salestech investments. All this and more!