CNN, NYNEX in deal

Published on January 20, 1997.

CNN Interactive and NYNEX Big Yellow have entered a partnership in which NYNEX's Big Yellow online business directory now appears on 90% of the 76,000 pages of stories on CNN's site. "We felt that we needed to form a partnership with a good search product to enable our users to go directly where they want to from our site," said Richy Glassberg, VP-general manager of Turner Interactive Marketing and Sales. "I would describe this as a real estate purchase [on CNN] rather than an ad banner buy." He said CNN will work exclusively with Big Yellow in this capacity, and that CNN Interactive expects to serve over 500 million page views during 1997.