A+E Adds Exec to Head Branded Content Efforts

A+E Networks named Lance Still as senior VP, branded content, a newly created position.

Still, who had been executive VP for promotions and integrated marketing at the Weinstein Company, joins A+E as lower ratings are impacting traditional ad sales. Still will report to Peter Olsen, executive VP for ad sales at A+E Networks.

A+E promoted Santosh Mathai to VP data, analytics and strategic sales partnerships. Data and analytics are also growing in their importance in the current advertising environment.

Also joining A+E is KevIn McGaw, who becomes VP, ad sales marketing. He joins from ESPN, where he was senior director of sales communications.