Why digital marketing?

Transcription

1 Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of opportunities to earn new customers. Online marketing is more effective, more affordable, and more targeted than any other form of marketing. TV commercials are expensive, target too large of an audience, and are nearly impossible to accurately measure. Direct mail is expensive and more likely to end up in the trash than in the mind of a customer. Newspaper circulation is down. Radio audiences are being fragmented by new streaming music services and mobile devices. With online marketing, you can make strategic decisions based on hard evidence. You can track, measure, and report on campaigns with stunning accuracy. You can implement changes based on that data quickly. You can precisely target your ads to reach the exact audiences you want through pay-per-click campaigns. Yes, online marketing is a necessity to success in Even for local companies. The Yellow Pages are being replaced by Google+ Local searches on smartphones. Your customers are more likely to search their favorite map app for a service than bother opening a book. Online marketing is more than having a website. It s about optimization. Your competitors have sites, ads, videos and campaigns too. You need a fast-moving partner than can parse data, make decisions, implement new directions and move you in the right direction quickly. You need an Active partner. You need Active Internet Marketing. activeinternetmarketing.com

2 80% of US population is an internet user over 100 million mobile internet users over 180 million make purchases online over 35 million make purchases via mobile 2 activeinternetmarketing.com 1 (877)

3 Why SeO? In any given day, Google sees over 4 billion searches from users around the world. And while Google is the largest engine in the United States, it s market share still hovers in the 65% range leaving another 35% for Bing, Yahoo, and other engines. And while Google is the most popular search provider globally, it s still overshadowed in market share by Yandex in Russia and Baidu in China. What s this mean? It means that there s, literally, billions of searches every day in hundreds of search engines. Search is the most popular way for internet users to find what they need whether it s information for a research paper, instructions for a DIY project, advice, or shopping. If you want to reach as much of your audience as possible, you need an optimized search presence. over 100 billion searches each month 75% OF USERS NEVER SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS Source: marketshare.hitslink.com, October 2010 activeinternetmarketing.com 1 (877)

4 SEO Methods SEO is an ever-changing channel. With over 100 billion searches a month, there s heavy incentive to get to the top of an engine s algorithm which leads to so-called black hat techniques designed to manipulate or exploit algorithms in an attempt to get to the top of the results faster. Black hat isn t a long term strategy, though. Remember Google hires literally thousands of engineers, and has computer data centers the size of small cities. They are continually learning and adjusting to these techniques. We focus on creating great marketing. It brings results, and it s not susceptible to the whims of algorithm changes and penalties from the engines. Blogging A regularly updated blog attracts more links from outside sources, gets more pages indexed in search engines, and increases the percentage of return visits to your site. Blogging requires a keen eye for relating news and trends to your business, creativity for pushing your products and services in a manner that appeals to your audience, and the technical know-how to ensure your posts reach the maximum audience. Long Form Content Long form content, like white papers, case studies, presentations and Ebooks, generate buzz for your brand and also appeal to influencers within your niche. These pieces are designed to establish your site as a thought leader in your industry. They attract inbound links, impress potential clients, and help get your brand name out as a true innovator. blogging Companies that blog have 97% more inbound links Source: Hubspot, State of Inbout Marketing lead Generation Report, activeinternetmarketing.com 1 (877)

5 Infographics Infographics take compelling statistics and insights and combine that with eye-catching graphic design to present highly-sharable, visually appealing pieces that are popular with users. Infographics are easy to share and generate inbound links that improve the authority of your site. engaging images easily shared strong message activeinternetmarketing.com 1 (877)

6 Web Site Copy Don t overlook the words on your actual site. Clear, concise copy that speaks to your audience can help drastically improve the conversion rate on your own site. Ditch the buzzwords and jargon, and get a site that speaks to your customers in terms they can quickly understand. Web marketing is about clarity and speed. We write copy that fits. Social Media Social media content needs to be optimized for the specific channel. The same post doesn t work for Twitter, Facebook and Google+. You need social content that is optimized for each channel short but engaging for Twitter, encouraging likes and discussion for Facebook, and long-form discussion us internet users videos/movies 4% 3x more portals 4% 8% minutes spent on blogs & social networks than on online games 10% social networks/blogs 24% 6 activeinternetmarketing.com 1 (877)

7 Content Strategies for Converting Search Traffic Really it s about conversions. It does not matter how much traffic you get to the site it s your ability to convert that traffic into leads that helps ensure the highest ROI. Awareness Whitepaper, e-book, Kit, Tip Sheet, Checklist, how-to Video, Educational Webinar evaluation Product Webinar, Case Study, Sample, FAQ, Data Sheet, Demo Video purchase Free Trial, Live Demo, Consultation, Estimate, Coupon $ It s content that fuels your marketing strategy, and these different forms of content generate website traffic and convert visitors to leads. Managed correctly it is converted leads that become sales which ultimately help grow your business, cash flow and the value of your company! activeinternetmarketing.com 1 (877)

8 Link Building Links are still at the core of success in SEO. You need links from authoritative sources, links from social profiles, links from news, links from blogs, and links from important sites in your industry. What you don t need is a vendor that promises 1,000 links in two days. You ll get 1,000 links, alright. But you won t get a single link of true value. A successful link building campaign is about more than a link to your site. It s about getting a link that puts your brand in front of qualified leads. We get you links that real people, with real interest in your services, will click. We get you links that get results not search engine penalties. directories online articles related sites press releases your website social network profiles blog posts social bookmarking links 8 activeinternetmarketing.com 1 (877)

9 CONVERSION RATE OPTIMIZATION You ve increased traffic to your site through a well-executed content marketing and link building initiative. But did that traffic convert? Conversion rate optimization turns your web site into a closer. Make the site your best sales person with targeted copy, clear conversion paths and irresistible calls-toaction that increase the number of leads and sales you receive on a daily basis. refine and adjust to improve performance. Finally, we report on the results so that you can understand exactly what you re paying for, and what you re getting in return. Getting traffic is only part of the battle. Turning that traffic into a prospect or a sale is the real challenge. Finish the fight with conversion rate optimization from web experts. We work to create pages that speak to your audience and provide a clear action path. Then we track every detail of what happens on your site, so that we can continually do something! A clear call to action turns clicks into leads REPUTATION MANAGEMENT With the rise of user-generated content sites like Yelp and Ripoff Report, reputation management is more important than ever. Reviews for your business appear everywhere on the internet, and your own personal activity in social media can easily be seen by prospects. We use all the tools in our SEO arsenal to protect you and your brand from the negative impact of a bad review or a misjudged Tweet. We make sure that you own the search result space with your own properties, and that negative comments are handled appropriately. activeinternetmarketing.com 1 (877)

10 why Marketing marketing is still a viable way to reach your audience. The key is creating an list full of engaged, receptive users. Unsolicited is about as successful as a junk mail or cold call in today s digital world. There s a wealth of research and statistics to use when crafting your marketing strategy. We sort through that collection of data to help you create a campaign that makes the most of your list, and keeps your s from going straight to the archive or trash. Short, snappy subjects, enticing headlines, clear calls to actions and value for the reader are all key to making your campaign successful. You ll also need to track, measure and adjust your campaign. AIMcrm gives you the tools to do this. You can target your s, analyze response rates, measure success, and make changes to increase your leads. You can follow up with automated rules, and you can keep close tabs on a prospect through the whole sales cycle. In short, AIMcrm is a critical component of a successful marketing campaign. AIMcrm analytics tracking analysis target refining call to action more viable leads 10 activeinternetmarketing.com 1 (877)

11 Why Pay-Per-Click Pay-Per-Click Marketing gives you the ability to instantly boost traffic, brand awareness, and sales. It also gives you the chance to instantly blow through a marketing budget with a bad ROI. An effective PPC campaign requires granular management and expertise that wrings the absolute most from your budget. PPC makes search engines a lot of money, and there isn t a lot of incentive to stop you from spending a ton to gain a little. We manage your campaign to ensure that you re receiving the best possible return on your investment at all times. We work with your budget to make sure that the money you spend on your PPC investment isn t just going to fund a new wing at the Googleplex in Mountain View, CA. In addition to Pay-Per-Click marketing, we are also able to drive your efforts in display marketing and retargeting advertising. We know how to get your ads onto sites that appeal to your audiences, and we know how to run a retargeting campaign that captures potentially lost leads. $ An effective optimization strategy decreases bounce rate and increases conversion rate activeinternetmarketing.com 1 (877)

12 Online marketing is more than having a website. You need a fast-moving partner than can move you in the right direction. contact us Call today for a free consultation: 1 (877) activeinternetmarketing.com

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