A New Name

When business gets bad enough, a company will try just about anything.
Sambo's, which has 1,117 restaurants in 47 states, is now even trying
out a new name (No Place Like Sam's) at more than 100 of its shops in
the Northeast in an attempt to reverse a four-year tailspin. The
company, whose restaurants serve everything from pancakes to hamburgers
24 hours a day, has also changed ad agencies and revamped its menus.

Things were not always bad at Sambo's, which was a darling of Wall
Street investors in the mid-1970s. Between 1967 and 1977, the number of
restaurants...