The Full Service: Coco de Mer opts for less sex and more sensuality

January 9, 2019

Coco de Mer is known mostly for its overtly sexual advertising, photographed and directed by Rankin and starring Pamela Anderson. Now Rankin, his agency, The Full Service, and Coco de Mer have taken the brand down a new road. It’s very feminine, very sensual and evocative of the Italian Renaissance Era, in which Botticelli and Titian led popular culture.

“The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint,” The Full Service commented.