Indra K. Nooyi

On January 31, Freakonomics published a radio interview with PepsiCo CEO
Indra Nooyi
, who said that Doritos was developing chips for ladies. While men apparently enjoy licking their fingers "with great glee" and pouring crumbs into their mouths, Nooyi claims women "don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."

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On January 31, Freakonomics published a radio interview with PepsiCo CEO
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