Nokia Siemens outlines strategic global vision

Newly launched networking company Nokia Siemens Networks has announced its regional strategy across the Middle East and Africa at a media event in Dubai today.

Newly launched networking company Nokia Siemens Networks has announced its regional strategy across the Middle East and Africa at a media event in Dubai today. The company claimed it would capitalise on the opportunities posed by the emerging markets of the region as well as that of Asia Pacific, in order to enhance its status as a global leader in the network technology market segment through the offer of “end-to-end” solutions. “We intend to leverage the combined expertise of both Nokia and Siemens’ previous operations in order to bridge the digital divide between emerging and established markets,” said Simon Beresford-Wylie, chief executive officer of Nokia Siemens Networks. “In my opinion this is a noble cause as well as an exciting business opportunity.” The company forecasts that growing market liberalisation in these regions will lead to a boon in the fortunes of the telecoms sector and further predicted that by 2015, 70% of the global population will have access to a fixed-line connection, and/or, mobile telephones compared to a mere 15% in 2002. Nokia Siemens also cited research claiming that it was the top spender in the market, in terms of research and development of its technology, as well as one of the three leading players in the sector, alongside rivals Ericsson-Marconi and Alcatel-Lucent. The combined Nokia Siemens Networks reported pro-forma revenues of US$23 billion in 2006. “We have the size and resources to compete, but we also recognise that true competitiveness goes well beyond scale. Nokia Siemens Networks has the capability to bring true innovation to its customers,” commented Beresford-Wylie. “We have a company culture that values speed, flexibility, integrity and results over hierarchy. A deep partnership with Nokia gives us unique insights into end-users and allows us to provide full end-to-end solutions to our customers. Last but not least, we have a portfolio that is ideal for the world of convergence, with strength in both fixed and mobile systems,” Beresford Wylie added.