Using what he calls a Tiger Woods Index (TWI), he compares the amount of interest being shown by internet users (as shown by the number of general web pages on Google) and compares it with the number of news reports recorded.

You know, what Ashleigh just said is wonderful because one of the things that is being negotiated right now that the agents and sort of what I call the Tiger camp have presented to her is in part of the new pre-nup that would give her more money is also a very clear clause; sort of a non - disclosure agreement that she would not be able to tell or sell her story in the future.