Tim Tebow has fallen out of favor as a potential starting quarterback for the Denver Broncos. Not surprisingly, that's also hurt his popularity as an NFL player.

Last year at this time, Tebow could boast the league's top-selling replica jersey. The Denver Post, however, notes that he has dropped to 10th place when it comes to such purchases at the NFLShop.com, the league's official website for team merchandise sales.

When looking at figures dating back to this April, quarterback Aaron Rodgers leads the pack, fresh off leading Green Bay to victory in Super Bowl XLV. Right behind him is his defensive teammate, outside linebacker Clay Matthews. Coming in third is a player whose team came up short against the Packers in that game — Steelers safety Troy Polamalu.

In 2010, before his rookie season kicked off, Tebow came into the NFL as a highly popular rookie because of his great collegiate success at the University of Florida. This offseason, Tebow enjoyed a bit of boom with the release of his biography, only to see his star power wane in the wake of being demoted behind Kyle Orton and Brady Quinn on the Broncos' depth chart.

As for Rodgers, it's no surprise he's the new No. 1 in his position as the Packers' new superstar. For several years, former Packers quarterback Brett Favre held that mantle. Matthews is just a good alternative for the diehard Cheesehead who prefers to represent defense.