#1: Use Facebook Apps Strategically to Guide Users

Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.

One example of an ecommerce website that’s taking this principle to the next level is ShoeDazzle, the discount footwear retailer, with its custom Style Profile app.

Once Facebook visitors grant access to the app, they’re able to complete the quiz to find their ideal style matches and are then redirected to specific purchase pages on the ShoeDazzle website, encouraging purchase decisions and eliminating the “tire kicking” that can occur with social media visitors.