updated 03:24 pm EDT, Wed July 10, 2013

Group version of Simple Choice Plan introduced with up to 5 lines per account

T-Mobile will be allowing customers to be able to upgrade their phones far earlier than other carriers, through a new program launched at its "Boldest Moves Yet" event by CEO John Legere. Customers will be able to upgrade their devices twice every twelve months through the new Jump subscription, at a cost of $10 per month, per phone.

Starting on Sunday July 14th, customers can upgrade to a new device through the carrier's Equipment Installment Program (EIP) twice per year, once they have been in the Jump program for six months. So long as the phone is exchanged in good working condition, all remaining EIP payments will be eliminated, and the customer will be able to choose another phone from T-Mobile's range, and pay the same upfront and monthly EIP payments as a new customer. The Jump system is also being billed as an improvement over mobile phone insurance, by adding in protection from damage, loss, or theft into the plan, and works out to be $2 more than what is currently paid by customers for insurance alone.

T-Mobile is also extending its Un-carrier idea to group accounts, by launching family plans. From July 14th, families can sign up for one Simple Choice Plan account with unlimited talk, text, and web access, as well as 500MB of high-speed data, for $100 per month for four members, or $110 for five, as well as lower options for two or three-member groups. While the new plan can be bought without the need for a credit check nor an annual service contract, customers will still need to pay a deposit of one month of service instead.

The carrier also spoke about its plans to continue its 4G LTE network build-out. Currently, it reaches 157 million people across the United States, higher than the 100 million it expected to reach by this time. So far, LTE is active in 116 metropolitan areas, including 73 of the top 100 markets, and claims to be on target to reach 200 million people in more than 200 metropolitan areas by the end of this year. It also revealed that it has already started to use spectrum assets it picked up from the MetroPCS merger, with some spectrum already being used to operate the T-Mobile LTE network in Las Vegas.