Ascender – Premium Postcard

Ascender postcards use a duplexed 500gsm stock that also incorporates a subtle texture designed to enhance the look and feel of your cards, while its crisp white colour means your postcards will always hit the mark.

Delight

Specialising in lifestyle brands, London-based Delight has been intimately involved with the genesis of Strut and Fibre. Delight imbues travel, fashion, food and living brands with energy and emotion, combining style and substance with identity and desirability to create powerful communications.

“For my design hero I chose Herb Lubalin who, among other great achievements, collaborated with John Pistilli to create the font Pistilli Roman. When we first established Delight, we were looking for a font that would really bring the meaning of the word ‘delight’ to life. At that time I’d been looking at the original pamphlet put out by Aaron Burns & Co. about Pistilli Roman and it felt like the perfect fit. Herb Lubalin described his approach to his work as Graphic Expressionism, a way of using design ‘to elicit an emotional response from the viewer’. At Delight we take the approach that the message dictates the style and aesthetic so its a philosophy that really resonates with me. Idea first and then design.”

Typeface – Serif Gothic

Designed by Herb Lubalin and Antonio DiSpigna, ITC Serif Gothic is more of a semi-serif design than a true sans-serif. Despite its unique design, ITC Serif Gothic adapts well to a variety of design themes and is used in everything from vintage advertising and book covers to modern logos and album art.

ITC Serif Gothic was one of the first typeface families released by ITC. It was originally made available as a two-weight display family in 1972. These were met with such popularity that four additional weights were added in 1974. While the first designs were a collaboration of Herb Lubalin and Antonio DiSpigna, the latter were just drawn by DiSpigna.

The design grew out of handlettering for one of Lubalin’s clients. As the name implies, ITC Serif Gothic follows the pattern of ‘copperplate gothics’, in that its serif structure is essentially slightly pointed stroke endings rather than full serifs.