Opportunities for seafood in the growing, £53bn commercial foodservice market

The recent Humber Seafood Summit gave me the opportunity to
present my research findings relating to seafood's performance in
the growing £53bn foodservice market. My research combined market
performance (from NPD Crest) with menu trends (from Technomic) and
highlighted several key opportunities that I have summarised
below.

Headline opportunities:
• Quick Service Restaurants (excluding Fish and Chips shops)
are the most frequently visited outlets but consumers only purchase
seafood on 5% of their visits.
• Fish and Chip Shops seafood sales are declining so outlets
must make their offer more relevant.
• Full Service Restaurants' servings are showing strong and
stable growth and should include seafood.
• Shellfish if marketed towards younger consumers could drive
future growth.