As consumers spend more and more time on their mobile phones, providing ad experiences that respect their context is more important than ever before. Accordingly, publishers are increasingly embracing native ads -- highly customized advertising units that seamlessly integrate in a user’s content experience without being disruptive. However, creating and delivering these ads can be a challenge. That is why earlier this year we launched Native Ads on DoubleClick, and publishers like Trovit are beginning to see the results.

European publisher Trovit, a classified search engine for property, jobs, cars, products and holiday rentals, had over 50% of its total traffic in some countries coming from mobile devices. To grow mobile revenue while delivering better ad experiences to users, Trovit tested native ads on their apps, powered by DoubleClick, in two of their markets. Based on the promising tests, they expanded their native ads strategy to six more markets. The results: net revenue grew significantly with CPM growth up to 120% in certain markets.