Vehicle Research

BMW Debuts Subscription Service

April 4, 2018
• by Staff

BMW's finance arm has launched a new vehicle subscription service that provides users with unlimited access to certain BMW vehicles for a monthly price across two tiers that includes maintenance, insurance, and roadside assistance.

Access by BMW debuted as a pilot program in Nashville, Tennessee, on April 4 from BMW Financial Services. Local dealers will be responsible for vehicle deliveries and maintenance. Pricing ranges from $2,000 to $3,700 per month.

Ian Smith, CEO of BMW Group Financial Services

"As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles," said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas.

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