Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

If we are to believe that the metrics inside the Insights Graph Api will sooner or later appears in Facebook Insights (the tool) too, then very recent changes in the Graph API indicates that a brand new metric will be added to Facebook Insights.

Recently, Facebook has added a post “negative feedback” metrics allowing admins to discover the posts that have been hidden or reported as spam by the users.

Now Facebook might extend this metric to the page as a whole, revealing how many of your fans have hidden all your forthcoming posts in their newsfeed.

Why this new metric does matter ?

Thanks to this metric, you will now be able to identify how many of your fans you can’t reach with your posts. If a fan hides all your posts, he remains a fan of your page but you won’t be able to reach him through the newsfeed. Only option left : buy Facebook ads.

Why it matters to Facebook ?

This metric would be a strong incentive for page admins to buy Facebook ads in order to win back their unreachable fans.

Alternatively without going directly to Facebook ads as a fall back option, I’d think about implementing a different approach to Facebook content on the fan page. This obviously means the content you are sharing is:

a) Excessive
b) SPAM
c) Non – Organic

Social media fatigue is a fine line, I wrote a blog post on it in regards to branded messaging and ways to relieve that pressure Check it out at http://bit.ly/socialmediafatigue