Here's the bad news: the GOP doesn't even start to conceptualize the battle this way. The culture of the GOP political apparatus is Beltway-heavy, stodgy, slow, TV centric. Think the Maginot Line compared to Stormin' Normin.

The DC consultancy class, Congressional Republicans, and the party structure can't even begin to think in these data driven terms. At best, a scaled down model of the Obama 2012 model will be in place in 2016, while the Obama model of 2012 will be made obsolete by these same people creating something more powerful in 2016. Meanwhile, huge amounts of GOP money will go into TV advertising and direct mail.