The fountain of youth for business sustainability lies in the core of their reason for existence, their vision. To drill down further, it is the super ordinate at the core of the vision that leads to long-term success.

In my article, Super Ordinate Goal Strengthens Businesses, you will find a number of reasons why the super ordinate goal (SOG) is so important and how to create one. Disney is a great example of how a corporation drills down so far that ...