Denny’s Zinger: How the Donald Is Selling Himself

Salon.com was dominated by presidential candidate Donald Trump on July 10. I was agog!

Astonishingly, the bombastic billionaire is leading his Republican rivals, according to the latest Economist/YouGov poll.The late guru and teacher Ed Mayer wrote that success in direct marketing is 40 percent lists.

A politician’s list is the “base” — the constituency responding to his “red meat.”

Sixteen of the 17 Republican hopefuls are throwing red meat to their Conservative “base.”

Donald Trump has uncovered a vast new constituency: the 193 million American adults who despise politicians.

Politicians are seen as having a single overarching agenda: re-election. They suck up to anyone who’ll stuff cash into their campaign coffers — PACs, lobbyists, corporations and industries — and show gratitude with votes.

This disgust with politicians crosses all socio-economic classes, Democrats and Republicans. A sampling of the Donald’s rhetoric:

“Sadly politicians are all talk and no action. They’re not going to get you to the promised land — that I can tell you,” Trump said. He vowed to maintain his independence. “I don’t give a (expletive deleted) about lobbyists,” Trump thundered, using vulgarity to make his point. “I don’t need money — if I run — I don’t need any money,” he said. “I would put a 100 percent — a 150 percent — of my energy into making our country rich again.” —Alex Swoyer, Breitbart

Takeaways to Consider:

Trump’s rivals are all professional politicians.

For political cats like me, Trump dumping on all politicians is pure catnip!

Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and 7 business books, his newest is Write Everything Right!CLICK HERE to read the first 3 Chapters FREE.
For Kindle Edition information, CLICK HERE.
Denny can be reached at:dennyhatch@yahoo.comwww.dennyhatch.com

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.