Marco Scognamiglio

Marco Scognamiglio is an experienced chief executive officer with a demonstrated history of working in the marketing and advertising industry to create long-term customer value for brands. He has a passion for helping clients see how the future of customer engagement will deliver improved customer value. Marco currently serves as the global CEO for RAPP.

Snapchat recently announced upgrades to its ad strategy with the incorporation of an artificial intelligence platform known as “goal-based bidding,” which allows advertisers on Snapchat to target their messages more effectively. And by allowing users to swipe ads and dive deeper into the journey, it increases the potential for more consistent and continued consumer engagement. …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …