Monday, May 4, 2015

A Laissez-faire Attitude Will Not Win Customer Loyalty

I'm presenting to the Focus Forum group of the Thomasville, GA Chamber of Commerce in a few days. I'll be speaking on a topic that is near and dear to my business heart --- Customer Loyalty.

The topic wins a spot in my heart because I see so many missteps, gaps, and opportunities that fell through the cracks with a business and a customer. And, every time I automatically know what could have prevented the fail.

The loyalty you crave from customers has to be earned, and I see many businesses demonstrating way too much of a laissez-faire manner toward their precious customers.

Competition is fierce. If you think your business is one-of-a-kind and will naturally win over customers for life, you must be living on Mars where there might be that possibility if you have figured out how to get to Mars and survive there.

Your first step to winning customers is to see your business through the eyes of the customer. The second step is to listen, really listen to what your customer is telling you. And, that's just the start, a nano-second in the life of your customer care.

This topic has so much depth and breadth, and I will cover some of that at Focus Forum on Wednesday, May 6, 2015, 8:15 a.m. at the Thomasville-Thomas County Chamber of Commerce. It would be fantastic to see you there!

AND **I'll be sharing a June Consulting Special with the Focus Forum attendees. Only

4 clients can sign up for this discounted special, so come to Focus Forum so you are one of the first to hear about it!