Writing a Kick-Ass Marketing Plan

Co Author:

Jul 10, 2017, 7:02 pm

This short video, narrated by Councillor Rebecca Moynihan of Dublin City Council, will give you a whistle-stop guide to developing and writing a great Marketing Plan to get your community organisation or cultural project noticed by the people who need to know. Whether you want to build audiences, grow awareness for your cause, or engage more successfully with your audiences, a great marketing plan will help you identify the tools you need.

This video is brought to you by Dublin’s Culture Connects, an initiative of Dublin City Council, and the New Stream Programme of Business to Arts – who together have created the Fundraising Fellowship, Dublin. The Fellowship is building capacity in Dublin City in the areas of Marketing and Fundraising.

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What People are saying

It has allowed us as a Cultural Institution to connect with communities, and to add their unique stories to the Library’s Collections where they will be preserved and made available to future generations. This project is really something to be proud of.

SANDRA COLLINS

The National Library

I have many memorable moments…the project was a great experience for me. It was fantastic and inspiring and I am proud of my own part in the creative and directive process and honoured to walk away with new friendships in an amazing community.

Hugh Brown

Artist

Cllr ANDREW KEEGAN

People Before Profit Alliance

By bringing local groups to cultural buildings in the capital and engaging with local schools on projects that would inspire them to understand the nature and culture around them, you’d have to say it was a great success and I think more good things will come from this.

HEATHER HUMPHREYS TD

Minister for Arts, Heritage, Regional, Rural and Gaeltacht Affairs

PHIL KINGSTON

The Abbey Theatre

Culture is an important part in building neighbourhood spirit and it is an ambition of Dublin City Council to continue to give the opportunity for people to learn and participate in the arts in their neighbourhood in all parts of the city.