Ipsos Observer specialises in survey management, data collection and delivery. Our aim is to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer several approaches:

Field & Delivery
Ipsos Observer’s Field & Delivery service aims to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price.
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Omnibus
As a global market research provider, Ipsos has a range of different types of omnibus designed to meet your needs in terms of geographical coverage, representative samples, speed and price competitiveness. We also offer international coordination and can provide results in a variety of different user friendly formats.
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I-Instant - Online Overnight Solutions
I-Instant is part of the Overnight approach solutions. It allows you to react fast to your burning questions, competitor activity and market events and to make decisions based on consumer input rather than on guesstimates, without jeopardising your speed to market.
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Custom Panels
We understand the importance of keeping your finger on the pulse of the consumers that matter the most to you. Our Custom Panel offer provides you the ability to speak directly to your key customer segments on an ongoing, regular basis and to follow trends in attitudes that drive consumer behaviour.
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