Culturally, the Cass Corridor is a significant district. Creem, which billed itself as "America's Only Rock 'n' Roll Magazine," had its headquarters in the area. The student population contributes to the bohemian atmosphere in Cass Corridor. The artistic community has produced a number of significant artists, including The White Stripes, who played their first show at the Gold Dollar.[2] Cass Corridor is also the location of the annual Dally in the Alley arts festival.[3]