Unibail-Rodamco: “Objective 100 Hectares”

Green Buildings in Paris: Unibail-Rodamco to Sign Up the “Objective 100 Hectares” Charter

By UR Lab Team

March 3rd, 2017

“Le Toit du 7”, on the roof of Unibail-Rodamco Headquarters

On Thursday, March 2nd, 2017, Unibail-Rodamco signed up the 2017 edition of the “Objective 100 Hectares” charter. The group committed to developing plant-covered buildings and urban farming projects in Paris by 2020. The initiative is part of the CSR programme of the group, Better Places 2030.

Yesterday, Thursday, March 2nd, at the Pavillon de l’Arsenal and along with 37 public and private entities, Unibail-Rodamco signed up the “Objective 100 Hectares” charter, a programme initiated by the City of Paris aiming to propagate plant-covered buildings and urban farming. The group therefore stands up for an an environment-friendly approach to buildings, contributing to the Parisian biodiversity.

As part of the commitment, Unibail-Rodamco will participate in the “Les Parisculteurs 2” project, aiming at developing urban farming initiatives on roofs, walls, slabs, parkings or tunnels in the owned assets of the group.

By signing the charter, Unibail-Rodamco has decided to get fully involved in the rise of green cities. The group will be an active contributor to help the City of Paris achieve its goal of 100 hectares roofs, walls and facades covered with plants, among which a third will be dedicated to urban farming. The programme will apply to existing assets as well as new construction projects. Green buildings will offer obvious ecological and social benefits to residents and employees in the areas involved. All in all, they will create 120 jobs and enable an annual production of 425 tons of fruits and vegetables, 24 tons of mushrooms, more than 8,000 litres of beer, 3 tons of fish and more than 30 000 flowers.

For Unibail-Rodamco, promoting green buildings is part of the CSR programme Better Places 2030, presented by Christophe Cuvillier, Chairman of the Board of the group, addressing the major challenges of commercial real estate for the next 15 years. The strategy is incorporated into the entire value chain of the group.

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