The 6 Tools Every Content Marketer Needs

By Saba SEO, 9:00 am on July 29, 2016

Content marketing is essential if you want to connect with your target audience, increase brand awareness, and humanize your brand. It’s also no easy task. Here are six must-have content marketing tools that are favorites among San Diego digital marketers.

1. Feedly

Great content requires fresh ideas. As the clear successor to the late Google Reader, Feedly is the best RSS solution for content creators who need to stay in the loop about trends and current events.

2. Quora

A substantial portion of the Internet is dedicated to providing answers to the ever-growing body of online questions. Quora is the ultimate social network dedicated to clearing up queries and allowing fascinating discourse about the answers, many of them provided by respected subject matter experts.

3. Yoast

Any online marketer that works with the WordPress content management system should be familiar with the Yoast SEO plugin and its add-on components. Taking the time to get a green light score on a post with the Yoast plugin guarantees that the content will not only be picked up by Google but will also score favorably for the focus keywords.

4. Evernote

Busy content creators spend a lot of time doing online research, and the nature of their work requires them to capture great ideas for later use. When a content marketer syncs his or her Evernote app with content authors, ideas can flow more easily for the purpose of creating online material that audiences will love and share.

While text articles are still very powerful content pieces, modern readers enjoy seeing graphic representations of ideas. With Visual.ly, authors can easily transform ideas into attractive infographics to enhance the reading experience.

6. BuzzSumo

To make engaging content go viral on social networks, the most important aspect is being able to identify influencers and outreach avenues. BuzzSumo makes this task easy for online marketers.

Managing a content marketing strategy is a full-time job and not one many businesses have the resources to manage on their own. That’s where Saba SEO comes in. We are a leading SEO agency in San Diego specializing in content marketing, PPC, and social media marketing. Find out how we can help you grow your business through digital marketing by giving us a call at (858) 277-1717 today!