Philipp Plein made a clear and timely statement about runway racism during his Milan Fashion Week show.

The German designer used only black models to showcase his spring 2014 collection amid the headline-grabbing push within the industry to increase diversity on the runway.

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"My (brand's) message is about breaking down barriers and breaking the rules," Plein told Fashionista. "Doing the unexpected and shaking people from their complacence, forcing people to face the future where old prejudices have no place."

Plein (right) said his brand is about ‘breaking down barriers and breaking the rules.’ (Tullio M. Puglia/Getty Images for Philipp Plein)

Plein went on to say that the public expected to see "pallid girls in high heels" on the runway, so he opted for "a fleet of black beauties in flats" instead.

The show, which reportedly didn't start until around 10:30 p.m., kicked off with a performance by Iggy Azalea, who Plein said "happens to be white in a black-dominated hip-hop world."

Plein is no stranger to causing a stir. During Milan Fashion Week in January, he sent male models holding machine guns down the runway along with his menswear fall/winter 2013 collection. He is also known for featuring starlet Lindsay Lohan in one of his campaigns.

Whitewashed runways have been an especially hot topic this season thanks to former model agency owner Bethann Hardison campaign. Along with supermodels Iman and Naomi Campbell, Hardison has been calling out designers who rarely, if ever, include non-white models.

"Eyes are on an industry that season after season watches fashion design houses consistently use of one or no models of color," a letter on the Balance Diversity website reads. "No matter the intention, the result is racism."