Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix´s House of Cards. Netflix gauged the show´s potential from data it had gathered about subscribers´ preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We´re living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little ´´moneyball.´´ The bottom line: follow the data. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Timothy Andrés Pabon. Audio sample: http://samples.audible.de/bk/brll/008542de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Imagine a letter coming straight from heaven. What would God say? Would we be able to fully understand his message, or would some of it puzzle us? The Apostle Paul writes this compilation of letters to the First-Century churches he established. He wanted them to know the heart of God and hear his message of truth and love. Some of the most beautiful truths of the Bible are found in the letters from Paul. Ephesians lays an exciting foundation for our lives; Philippians fills our hearts with joy; Colossians brings the colossal revelation of Christ in us and the hope of Glory. Paul´s letters to his spiritual son Timothy stir our hearts with greater passion to serve God and love him supremely. Listening to these letters is like having Paul sit in the living room sharing his experiences and messages of life. Be ready to sense the stirring of the Holy Spirit as you listen to Letters from Heaven by the Apostle Paul! ungekürzt. Language: English. Narrator: Brian Simmons. Audio sample: http://samples.audible.de/bk/acx0/066961de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.