Originally Posted by zakhal
The only bad thing about DLC is that it doesnt have the visibility of a boxed release. Theres a reason why big names put multiple boxes on the shelfs i.e WoW is sold in up to three different boxes in the stores.

Yes, but one small 90 minute addon doesn´t deserve a new box, right?
They could publish an addon-pack later, with all released DLCs bundled.