A few more images are shown, along with audio of Jobs joking around, before audio of him describing the way Apple approaches technology comes on.

"It's in Apple's DNA that technology alone is not enough," he says. "It's technology married with liberal arts married with the humanities that yields us the result that makes our hearts sing."

Not surprisingly, the video does not recap some of the knocks against Jobs and instead praises him for helping change technology and the world.

The video ends with a note from current Apple CEO Tim Cook , who says he hopes everyone will today reflect on how Jobs made the world a better place.

"Our values originated from Steve and his spirit will forever be the foundation of Apple," Cook's note reads. "We share the great privilege and responsibility of carrying his legacy into the future."

Cook's note closes with a paragraph that alludes to big things ahead for Apple, saying it's a tribute to Jobs' memory and what he stood for.

"I'm incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road," the note reads. "It's a wonderful tribute to Steve's memory and everything he stood for."

Jobs died Oct. 5, 2011, after a long battle with pancreatic cancer.

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