Social Media

welcome to the social age

Social Media is a channel that brands need to engage with. Customers are now having conversations about your brand online in public. Whether it’s positive feedback, a customer looking for help or someone moaning about your brand, you can’t ignore this direct line of communication with your customers. If you’re not sure where to start, don’t worry. That’s where we come in. Our team live and breathe social media, be it the next big platform update, knowing what content works or understanding the analytics there’s not a lot we don’t do. Take a look below to see exactly what we do and why we do it, or if you just fancy a chat to get your head around what you need then drop the team an email or give us a call on 01212 969 934.

1. Define the proposition

Regardless of whether you’ve been doing social for years or are just starting out, a key part of successful social media marketing is reliant on a solid plan which outlines exactly what you want to achieve through the channel. We always recommend putting aside time to identify your business objectives, understand your audience and review the most effective channels and content types. It’ll save you hours of planning as you go and will provide you and your team with a really clear roadmap for all your social output.

Social Media Audit: By reviewing your existing social media activity, the industry landscape and your internal processes and beliefs, our team provides you with a complete overview of the social state of play for your brand, as well as a number of strategic and tactical recommendations to improve your social media presence, ensuring you build an engaged community.

Social Media Strategy: Once we've collated all our research and recommendations from the audit, we'll gather together the appropriate stakeholders and team members to map out an overarching social media strategy - with clear goals and deliverables for your social team to follow and execute against.

2. Become part of the conversation

Once you’ve got all the background work done, you’re ready to go online and get cracking. The next step is to make sure that you’ve got a professional presence on the right channels for your brand and your customers. Once you’re all set up and/or have optimised your existing social media accounts you can start to actively engage with your fans and start to put your brand in front of new audiences.

Channel Optimisation & Setup: Making sure you're on the right channels is one thing, making sure people can find you is another. We can support your team to setup and optimise your social accounts so they're easy to find, look the part and most importantly, are engaging.

Paid Advertising: Ever-changing social algorithms are making it difficult for brands to reach new audiences organically on the different platforms. These days having a supportive stream of paid media adverts on Twitter, Facebook, Instagram, LinkedIn and YouTube is becoming the norm. If you need help understanding the paid media landscape and ensuring you get the best return on your investment, we're here to help.

3. Communicate Consistently

The key to social media is being consistent. Your fans follow your page for a couple of reasons; because they’re interested in your updates, they want to hear from you regularly on topics that are relevant to them, they want to make sure they’re the first to know about any offers or promotions that might benefit them and most of all, they want to be able to get in touch with you at the touch of a button. Not only that, they want to be heard – if they contact you, they expect an answer, immediately. It’s imperative to maintain regular communication with fans of your page to put your brand at the heart of their conversations.

Social Content: Building an engaged community of fans takes time, and it requires a steady stream of fantastic content. Coming up with enough content to keep your channels running can be hard, let alone making sure each piece has a purpose and is engaging enough to make fans interact. We can support your team to plan and create your editorial calendars for your social networks to include regular business content as well as proactive and reactive industry and event coverage. And we don't stop there, if you need help creating your posts we get involved in that too, from GIFs, photos and videos, to quizzes, articles and infographics... you name it, we do it.

Community Management: Social media is the channel that never sleeps, that's why it's imperative that once you've set up your channels and started posting, you maintain and manage your community to keep positive brand conversations flowing and to quickly act upon any negativity. We provide round the clock management services to respond to queries and comments (the good & the bad), making sure that we always bring the conversations back to our key business messages.

4. Communicate Distinctively

While communication is key to any successful social channel, entertaining, educating and inspiring your audience is essential to keep them coming back to your page, interacting with the brand, recommending you to their friends, and sharing your content online. We use a clever mix of seasonal and brand led campaigns, coupled with networking with like-minded brands and individuals to attract new audiences to your page and get your content noticed.

Social Media Campaigns: Having regular social content is great, but every now and then it's good to create a bit of noise and excitement around your brand. Whether it's a surprise and delight campaign on Twitter, a bespoke app build or interactive game on Facebook or something a bit different that will complement your existing marketing activity, we can create one-off, bigger than your average, campaigns or well-integrated, mini campaigns that run throughout the year. Either way, we guarantee we'll get your brand noticed and deliver real results.

Influencer Outreach: There's only so many times and so many ways that you can tell someone how great you are. And after a while, does't it all seem a little braggy? If you're struggling to sound authentic and get your fans to buy into your business, why not use like-minded brands or individuals with their own voice and following to bang the drum for you? We work with you to find relevant social media accounts and bloggers with followers similar to your own to spread the love about your brand on your behalf, and to new audiences that you can't reach. All you have to do is tell us the type of people you want to reach, and we'll do the rest.

5. Make It Count

We know that at the end of the day, every marketing channel has a budget and overheads and so it’s imperative for businesses to understand what social media is delivering to its bottom line. We’ll help you to understand the data you’re collecting so you can feedback to the business exactly what you and your team are delivering, We also don’t expect you to rely on us forever, that’s why we provide comprehensive social media training tailored to your business so you can up-skill your team as you go.

Social Analytics & Reporting: At huzzah!, we're 100% data driven. We believe that if a job's worth doing, it needs to be done right. That's why at the beginning of any project we'll work with you to understand your historical data, and make sure that all our tracking is in place so we can report back on everything we do. Not only that, we'll work with you to integrate your social analytics into your wider business data so you can see tangible results and real conversions from every channel.

Social Media Training: Like we said, we know you're not going to be with us forever. At some point you'll want to fly the nest and do your own thing. And that's ok. That's why we provide social media training courses and workshops to get you and your team up to speed. Whether it's a one-to-one session or group event, every course is completely tailor made to fit your needs. We can run tactical sessions across any platform or more broad strategy sessions so you understand how to build your social media strategy from the ground up. There's not a lot that we don't cover, so it's always worth dropping us a line to see what we can do for you.

Want to talk about how social media marketing could benefit your business? Get in touch with the team for a chat by clicking the button.