Qualified Leads

… Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation…

… opportunities and objections your sales team is hearing. Strategically nurture your lead lists – sales is motivated to get the quick sale, so they may abandon more lucrative marketing leads that may take longer. Define sales qualified lead (SQL) criteria – marketing often tosses every registration across as a lead, but online marketing often produces many…

… like MQL, SAL, SQL, etc. Or, a company can create custom lead stage definitions that more accurately identify steps that are unique to their customers’ buying process. After, lead definitions and stages, you want to map existing content to each lead stage. This will help you execute lead nurturing depending on the lead’s current stage…

… Can content marketing be both the kryptonite and super strength of inbound marketers’ campaigns? It can, and it is, according to a new report from Ascend2. Of those surveyed—270 marketing professionals across the globe whose inbound tactics are mostly B2B-focused—almost 60 percent identified content creation as their most effective strategy…