As I was accelerating onto the freeway, I saw something fly over the car as I was traveling at, shall we say, "brisk" speeds. It looked like my roundel had just ripped off! Sure enough, when I got home, this is what I saw:

Wow, I've seen that on 10+ year old BMW's, but your is only 5 years old. Does it sit in the sun a lot?

It sits in the sun while I am at work (40-50 hours per week). The adhesive tape is still nice and soft/spongy like it should be. It's not hard and dry, obviously not UV damaged. The foam tape stuff failed (adhesive layer ripped off), not the adhesive so it doesn't seem heat related.