Don't Waste It: Make Your Digital Marketing Spend Count

In a multi-platform world, you can't afford to miss your audience - especially Online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Join James Oates, Nielsen's UK Managing Director for Media, as he shares the latest breakthroughs for Manufacturers and Media Owners to accurately capture and adjust their Online campaigns and maximise impact.

This session will feature a case study presented by Fanny Carouge, Head of Research for Unanimis.

We will also share a preview of upcoming advancements in cross-platform campaign measurement.

Key points covered in the event:
- Generating robust, transparent, people-based measurement for networks that is comparative to other media
- Monitoring campaigns in flight... knowing when and how to act
- Going further with the data... understanding which opportunities are offered by a strong performance

Women dominate when it comes to setting and influencing shopping behaviour trends.

Did you know that women account for 70% of all spend and 65% of shopping trips? By age 67, a female will have completed a whopping 10,000 shopping trips. Over the next 20 year, young women, aged 16 to 34,will become the shoppers with the most income to spend.

Woman are your most influential consumer group, and it’s important to understand the underlying trends in female shopping behaviour and consumption, particularly amongst young women in order to increase sales. Without this understanding brands are at risk losing the woman of tomorrow.

Please join us at 10 am on Thursday, June 9th for a webinar where you’ll learn about:

o The importance of the female shopper
o Changes in the female shopping behaviour compared to previous generations
o The Ehrenberg Bass report on “Are Younger Shoppers Easier to Win”?
o Female views on private label
o How to reach young female shopper
o Battle of the sexes: the impact of TV on brand and ad recall for
o 7 key action you can take now to grow your female sales

The e-cigarette category is developing rapidly in the UK and Nielsen is at the forefront of measuring and analysing its progress.
Join our sector expert for a whistle-stop 20-minute presentation to arm you with the latest trends and insight into how the market is emerging. You’ll be shown consumer and media analysis derived from multiple measurement sources, including Nielsen’s cutting-edge consumer neuroscience labs, to give a holistic view of the sector and the effectiveness of its advertising.

A challenging economic climate is both adding pressure and opening up new opportunities for the European region. Central Europe is seeing particular shifts with consumers demanding more value and moving more fluidly across media.

Get to know the strategy addressing Central Europe as a region and find out tactics reflecting the fact that each country is unique.

Economic shifts and new consumer attitudes are driving a step change in the Tobacco industry. E-cigarettes are quickly gaining ground in the UK as usage begins to compete with traditional cigarettes. Are e-cigarettes a rising opportunity or just a passing trend? Join us as we explore consumer response to this innovation and reveal whether “e-cigs” could be the next big bet for an evolving industry.

In a multi-platform world, you can't afford to miss your audience - especially Online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Join James Oates, Nielsen's UK Managing Director for Media, as he shares the latest breakthroughs for Manufacturers and Media Owners to accurately capture and adjust their Online campaigns and maximise impact.

This session will feature a case study presented by Fanny Carouge, Head of Research for Unanimis.

We will also share a preview of upcoming advancements in cross-platform campaign measurement.

Key points covered in the event:
- Generating robust, transparent, people-based measurement for networks that is comparative to other media
- Monitoring campaigns in flight... knowing when and how to act
- Going further with the data... understanding which opportunities are offered by a strong performance

The retail landscape in Western Europe has become a battleground. Retailers are often disputing the given trading environment and using new ways to CONNECT with their consumers; reward HIGHER spending customers; and build LONGER TERM engagement using Private Label and Digital platforms.

Join us for new insights and perspectives on how brands and retailers can win in this dynamic environment, including:

Join Nielsen’s top convenience experts as they explore the trends and changes that will impact the growing convenience market over the next few years. From Asia’s c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, we will provide a global view of the key issues shaping this critical consumer sector.

This is Session 2 of a two-part event. You have the option to register for one or both sessions.

Join Nielsen’s top convenience experts as they explore the trends and changes that will impact the growing convenience market over the next few years. From Asia’s c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, we will provide a global view of the key issues shaping this critical consumer sector.

This is Session 1 of a two-part event. You have the option to register for one or both sessions.

The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, creating both challenges and opportunities for media companies, retailers and marketers.

- How can marketers and retailers take advantage of the ways consumers are using their mobile phones while shopping? Will mobile apps save or kill retail now that apps make it so easy to compare store prices to those online? How can marketers capitalize on the opportunity to reach mobile consumers right at the moment and point of purchase?
- What happens when mobile phones become ubiquitous and people start watching increasing amounts of video on TV, online, and via their new, smart devices?
- What is the best way to measure digital audiences? Should offline measurement principles be applied online?

Nielsen experts share their insights on digital consumers and outline what smart marketers, retailers and media companies need to know to leverage these emerging trends.

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.