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I enjoyed following the conversation on the threefold media challenge from Cape Town, subsequently reiterated by the 2012 Lausanne Regional Consultation on the Gospel and Media in Kristiansand. It has brought back memories of my younger years in the world of media in Denmark, Ethiopia, Geneva and Norway – some of these years were actually in Kristiansand with the International Mass Media Institute where we were deeply engaged in the trinity of awareness, presence and ministries. Since then my life and focus have moved into leadership, missiology, theology of religion and other obscure matters, but when the smell of media reaches my nostrils, I can still smell the sawdust of the circus. My small contribution to the conversation will focus on two interconnected issues: the worldview of the media and a Christian worldview; and the absolute need for Christians to be involved as salt and light.