“It’s a good way to show an aesthetic vision,” she said. “Instead of explaining your vision with words you can create a board and pin photos that illustrate your vision. Then, you can show clients and co-workers. It definitely got my office interested.”

Depending on the client’s goals, Noricks says, it offers a lot of potential. Those in the décor, lifestyle, fitness, fashion, jewelry and even home-building fields may find it useful as a collaborative tool or to create inspiration for branding.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.
A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com