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Cambridge Analytica is done. In sunlight of the sprawling dispute around its role in improperly obtaining data regarding Facebook users through a third party, the company will end its U.S. and U.K. operations.

In a press release corroborating the decision, the company used to say” unfairly negative media coverage” around the Facebook incident has ” driven away nearly all of the Company’s customers and suppliers ,” stimulating its business no longer financially sustainable. The same goes for the SCL Elections, a C-Aaffiliated company 😛 TAGEND

Earlier today, SCL Elections Ltd ., as well as certain of its and Cambridge Analytica LLC’s U.K. affiliates( collectively, the “Company” or “Cambridge Analytica”) filed applications to commence insolvency proceedings in the U.K. The Company is instantly discontinuing all operations…

Additionally, parallel bankruptcy proceedings will shortly be commenced on behalf of the members of Cambridge Analytica LLC and certain of the Company’s U.S. affiliates in the United States Bankruptcy Court for the Southern District of New York.

On Wednesday, just before the company ran public with its news, Gizmodo reported that employees of Cambridge Analytica’s U.S. offices became aware that their jobs were being discontinued when they were was necessary to hand over their company keycards.

Given its already somewhat shadowy business practices, it remains to be seen if this is really the end for Cambridge Analytica or just a strategic rebrand while it waits for the “siege” of negative media coverage to cool off.

Probably the latter, since the U.K.-based SCL Group, the mothership in the constellation of associated companies, is not going out of business. Nor are its many other ventures, including a new one, Emerdata, which several former CA leaders have recently moved to.