"Other than proving the point that Houston is a growing market, I’m not
sure this changes anything on TV pricing," Chris Caldwell of advertising
firm Briggs & Caldwell told mikemcguff.com back in 2016. "So, yes,
bragging rights are probably the biggest stake. When Houston went from
#11 to #10 a few years ago, stations told us that they would be on more
national buys (advertisers who target top ten markets)…thereby making
inventory tighter, and driving up rates. The change in rank is probably
more of an impact to news talent who are constantly trying to upgrade
the size market for which they report.