Advertising / Digital / Social

on{x} – automate your life.

This is a great new developer’s platform that has just been released for anyone with an Android. Basically, you can program your own phone to answer your specific needs using ‘rules’ which are kind of like user-friendly Javascript coding, and can then share the ‘rules’ as a ‘recipe’ on the on{x} forum to see how others are programming their androids in different ways. Take a look at the video – such a great concept.

[youtube http://www.youtube.com/watch?v=qfLMTsIJsoo]

To me, this is the main reason why Android will overtake iPhones – it all comes down to personalisation, and with platforms like o{x} making it easy for anyone to customise their own devices, I think they will do very well.