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With beautiful, round-faced wearable pieces like Motorola’s Moto 360 or LG’s G Watch R available, as well as ultra-low-cost smartwatches such as the Asus ZenWatch, and Samsung’s Gear S supporting standalone 3G, you were probably under the impression no one cared much about Sony’s SmartWatch 3.Yet the company’s first Android Wear device is important enough to warrant a Google Play release.

Announced at IFA in early September, the SmartWatch 3 wearable piece recently popped up on Google Play.If you swing by Big Red’s online store, you can already pre-order the Android Wear device, and get it shipped “by October 30”.It goes for $249.99, so just as much as Motorola’s far sleeker, far handsomer Moto 360. Then again, if you appreciate inner beauty more than shallow appearances, you’re likely to be impressed with Sony SmartWatch 3’s connectivity options, which include built-in GPS and standalone Wi-Fi.

Sony is returning to the U.S. market, having secured a deal with the country’s largest mobile operator, Verizon Wireless.Verizon will get its own variant of the Xperia Z3 — called Xperia Z3v — as well as the Sony SmartWatch 3. Unlike the regular Z3, Verizon’s model will come with support for Qi wireless charging, whereas the rest of the specs will remain unchanged.The device will cost $249 and work with different Android smartphones, though for the best experience Sony would like you to go for the Xperia Z3v.

Sony is preparing to launch its latest smart watch at IFA in Berlin, along with the SmartBand Talk.Another new piece of information suggests that the said smart watch will run Google’s Android Wear platform rather than Sony’s own custom version of Android.The SmartWatch 3 will rock a 1.68-inch 320×320 pixels screen, a built-in heart rate sensor along with an IP58-certified body against dust and water.

Sony won’t be adopting Google’s Android Wear platform in the near future.According to Digi-Wo, the Japanese company will keep using its own Android-based OS for the upcoming SmartWatch 3.This device will build on top of the SmartWatch 2, adding water- and dust-resistant body as well as wireless charging capability to the mix.Moreover, we could get built-in Wi-Fi connectivity which should make the 3 a more independent product, one that can perfectly work even without a smartphone.