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John Lewis said the most searched-for item on its site was Apple Air-Pod earphones, reduced by £100 to £269.

But it's not just electrical products that are popular during this annual sale as online searches for holidays and flights have risen by 1,050 per cent in the past week.

Meanwhile, almost one in five millennials admitted to "ghost buying" on Black Friday - when shoppers head to the high street to find what they want before waiting to purchase products online on Cyber Monday for a cheaper price.

The four-day sales period between Black Friday and Cyber Monday brings in £8.29billion and is bigger than the days before and after Christmas.

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