The Indian outsourcing industry was forced to deal with a significant dent to its credibility recently when it was revealed that a trio of workers at Mphasis' call center in Pune were arrested for allegedly stealing Citibank customers' PIN numbers and using the information to pilfer an estimated $350,000 from those U.S. customers.

Product innovation is key to growth in the card business, but the ability to grow without sacrificing security, speed and reliability is critical. Banks that can provide these things, along with convenience for consumers and increased sales opportunities for merchants, will achieve success.

By integrating business channels, consolidating customer histories and beefing up security, banks are improving their online offerings to provide customers with all the conveniences of branch banking in the comfort of their own homes.