The president of Honda Motor Co. predicted 2012 will be Honda’s best year in last five…and we agree. It makes perfect sense that Honda Motor Co. president, Takanobu Ito said the recovery would be led by sales of the Accord Sedan and Civic compacts in North America when you look at the needs of consumers in the North America and slowly recovering economy of the United States. Local Honda dealerships like Apple Valley Honda, Northwest Honda and Sims Honda will contribute to the recovery of Honda and the local economy.

“It will be the year of the complete rebound,” Ito said at the company’s Tokyo headquarters. “Sales in North America will lead the recovery. We’ll introduce a fully revamped Accord in the fall, and that will be a big plus to our sales.”

More and more, Americans need fuel efficient cars like the Civic and mid-size sedans, like the Accord, with great features…and gas mileage. With the economy slowly recovering, Americans seems ready to start purchasing big-ticket items again (just refer to our record-breaking ‘Black Friday’ and solid holiday season), including cars.

The revamped Accord, coming to markets in fall 2013, should lead the way.

“Honda’s targets are definitely aggressive, but the U.S. economy seems like it’s going to recover to a better-than- expected level this year so it’s likely for them to achieve it,” said Mitsushige Akino, who oversees $600 million at Ichiyoshi Investment Management Co. in Tokyo. “They’ve remodeled their best-selling cars, and we can expect strong sales in North America to help them regain market share.”

Here in the northwest, we expect to lead the way in the economic recovery because we have handled the recession with great resilience and businesses are cautiously optimistic that 2012 will be a great year, including for local Honda dealerships like Apple Valley Honda, Northwest Honda and Sims Honda.

Head to one of these great Honda dealerships to check out the Accord, Civic, CR-V or any other new, certified used, or quality pre-owned Honda!