How to Turn Your Football Club From a Want to a Need in the Eyes of Your Fans

How often do you hear people say that I can not stay without my cell(mobile) phone? These people will in a middle of a crowded public train, bus or super market take a call and go on talk for ten minutes. They are oblivious to those around them. If you take these people into confidence they will tell you that their phones remain on 24 hours a day and 7 days a week. To them their cell phone is an absolute need. But cell phones came to most parts of the world in the 1990s. How were these people leaving without them? How did they come to believe that they depend on them for their existence?

Come Facebook and similar social networking sites, as well as the internet in general. ข่าวบอล There are millions of people who swear by them. They feel part of them is missing if by some accident they are unable to utilize them for a single day. It is true they have made communication, getting in touch and getting news a little easier but for heaven sake these are new things in our lives and many of us have leaved for years without them. What really makes us believe that we can not do without them? And without any doubt some one somewhere will come up with something that we revolutionaries life the way cell phones and the internet have done. People will swear by that item as well.

But what is a want and a need? A need is something that you must have. Something you can not do without. Food is a need. If you do not eat you will surely not leave for long. So is water.

A want on the other side is everything else that you like to have but it is not absolutely necessary. If you missed it, your life will not be in danger.

If a need is something you can not do without, how have items such as cell phones and Facebook turned into needs to some people when they are clearly wants?

It comes down to how these items have been positioned by marketers and imaging. Someone has done a wonderful job on your psyche that you believe you can not do without these items.

You can do this with your football club as well. If you position it in such a way in the minds of your fans that they can not do without it, you will have turned it from a want to a need. It is very possible and it is already happening. There are so many people who swear by their football teams. Last year a man committed suicide here in South Africa when his team lost to their arch rival. This is an extreme case. But to this man his team was everything.