Initiatives & Campaigns

Unique Eid Al Fitr initiative is part of the “Give a Ghaf” Tree Planting Program Active since 2011, “Give a Ghaf” raises awareness about the UAE National tree, the Living Desert & water conservation. All UAE land owners are invited to apply online for free trees: Ghaf trees consume very little water, enrich the soil, […]

An island the size of Texas is forming in the Central Pacific Ocean……an island made entirely of discarded plastic debris. Cities and countries are taking action against the scourge of plastic bags. Below are just some of the countries with bans or charges already in place or pending. This is in no way a complete list however […]

A PLASTIC OCEAN begins when journalist Craig Leeson, searching for the elusive blue whale, discovers plastic waste in what should be pristine ocean. In this adventure documentary, Craig teams up with free diver Tanya Streeter and an international team of scientists and researchers, and they travel to twenty locations around the world over the next four years to explore the fragile state of our oceans, uncover alarming truths about plastic pollution, and reveal working solutions that can be put into immediate effect.

SeaVax works like a vacuum and it could suck up 24,000 tons of Ocean plastic every year! With more plastic than fish expected in our oceans by 2050, cleaning up this mess seems like an impossible task. But a team of inventors from Sussex, England have developed a novel solution. The SeaVax is a solar- and wind-powered ship that can suck up plastic waste. The inventors at […]

About 1,000 ghaf trees will be planted by children across the country in a scheme run by Dubai Municipality, Middle East hotel operator Accor and environmental portal Goumbook. The reforestation plan will be launched this month as part of the Plant for the Planet Campaign, which will support Goumbook’s Give a Ghaf Tree initiative. Simran […]