Take-Two Interactive Software has announced that Grand Theft Auto V has achieved worldwide retail sales of more than $1 billion during its first three days on sale, according to Company estimates. The company believes this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone. As someone playing this game right now who can’t put it down, I think this is just the beginning.

My early assessment as you might expect is that the game is excellent, a masterpiece of both design and storytelling. To give folks perspective, this is rare air for even the most popular video games, with only Call Of Duty (COD hasn’t even done this and I don’t think Ghost will either) games doing anywhere near these kind of early numbers. Grand Theft Auto is special in that you won’t see it every year and it usually only releases once a console generation but when it does, it completely redefines the gaming landscape as we know it. It redefines the concept of non-linear gameplay and what is both technically possible and politically correct.

Grand Theft Auto V is currently available for the PlayStation 3 and Xbox 360.

I am the Co-Ceo of DLT Digital Media. We are a company that is focused on developing new and innovative web properties in addition to developing WordPress based web sites for others. But before I was all that, I was a gamer.