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Pitt! Clooney! The “Yes I Am” Guy!

While we were working on our latest Riff of Ocean’s 11, the nagging thought that I had seen the guy who plays obligatory Techno-nerd Livingston Dell before.

Turns out that he was the star of one of Bud Light’s famous early 90’s ad campaigns, the “Yes I Am” guy:

This was a simpler time, when a catch phrase from a beer commercial could truly sweep our nation, including myself, an innocent 14 year old at the time. President Bill Clinton even filmed promos for the NCAA basketball tournament, stating his affirmative intentions to be in attendance at the tourney.

The hated foreign owned company that is Budweiser hasn’t launched a catchphrase into the stratosphere since the deplored “Wazzzzzzup”, but we can all have fond memories of “Yes I Am” and “I Love You Man”.

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I had several of the frogs’ radio ads tattooed onto my brain back then while listening to Chiefs’ football games. Only the lobotomy was able to remove them, though that was the start of the drooling and trance-like lapses of consciousness.

The Bloodwaters of Dr. Z was actually an early abortive attempt by Budweiser to indelibly smear their product into the public consciousness, like a huge steaming bucket of sargasm scat. Look closely at Dr. Z’s baggy shorts, if you can bear it, and you’ll see a small red logo at the waist band, just below Dr. Z’s pinched horrible pink fleshy midsection. Budweiser sales went up .00001% after the release of TBWODZ. Coincidence? Um, sure.