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Nickelodeon launches eBook for Kid’s Choice Awards, first of its kind

The younger generation is online almost all of the time, and to capture the second-screen Nickelodeon is launching an interactive, digital Kids’ Choice Awards-themed Book, the first-ever dedicated book produced for a live awards show.

The book will be available exclusively on iBooks starting today. The 2014 Kids’ Choice Awards: The Official Multi-Touch Book offers fans an inside look at the irreverent show before and after the star-studded event.

The book features fun facts about Kids’ Choice Awards, this year’s nominees and host, Oscar and Golden Globe-nominated actor and producer, Mark Wahlberg; video clips from Kids’ Choice Awards throughout the years; behind-the-scenes videos of Nick stars; photo galleries of the most memorable show moments throughout the years; quizzes, unexpected surprises and more. The book will be updated leading up to the big event. Nickelodeon’s 27th Annual Kids’ Choice Awards airs live on Saturday, March 29 (8-9:30 p.m. ET/PT, tape delayed for West Coast).

Highlights of the book include:

A live countdown clock to the show, synced to the iPad time-zone setting;

A KCA ballot for users to keep track of their picks to win including links to officially submit their votes via Nick.com;

A treasure hunt with items hidden throughout the book as users explore the many surprises the book has to offer;

Behind-the-scenes videos with Nick talent talking about their KCAs experiences and what they are most looking forward to from this year’s show, including some exclusive pieces videos;