Our mission is to give you relevant learning that inspires and equips you to lead with digital.

Our Difference

We aim to unlock the leadership, management, culture and creativity around digital marketing, not just technical delivery of basic campaigns.

Our strength is in customising the learning material and process to your needs.

Our classes look at digital as part of the whole marketing ecosystem, not as a stand-alone channel

Four criteria for all our classes: Excitement, Relevance, Application, and Trust. This is learning with impact!

We have partnered with pioneering online learning company 42courses to bring you an all new social media essentials course. The course brings to life the Ogilvy way of doing social media in a fun, engaging, unforgettable package.

REPORT CARD FROM OUR STUDENTS ...

I am usually very critical, but when it comes to the ODMA, there is nothing that needs to change. The classes have provided me with such rich knowledge, that I felt inspired after every single session. Overall... SUPERB, EXCELLENT, SPLENDID and I would recommend it to anyone. Thank you for imparting the knowledge :) It was an amazing journey! 

— Firdous Osman, Abu Dhabi Tourism Authority, Ogilvy Cape Town

People were really engaged throughout, the group tasks were bang on, the questions and discussions were rich, and the learning and take-outs reflected the messages that we wanted to get through. Big thank you! 

The ODMA has been literally a life-changing experience. The quality of the content, the lecturing and the guest speakers was world class. This is a programme that should be instituted in every organisation. I look forward to my digital growth that this course has given birth to.

— Mike Wood, Ogilvy REC

I would like to thank you for the absolutely great week we’ve had last week. I really enjoyed every minute of it and learnt a lot from your talks.

— Geraldine Neubert, Ogilvy Mauritius

Thank you for a superb training session with the DAT last week. The feedback was outstanding (both oral and written), and I think it set a new bar of excellence. 

— Pete Blackshaw, ‎Global Head of Digital & Social Media at Nestle

I don’t believe there is anything like the ODMA, even if there are pretenders, and I’m sincerely honoured to have attended and graduated the course.

— Andrew Pullen, Ogilvy Cape Town

The ODMA has been great for my profile and career. I’m very pleased to be able to help spread the word about the work Ogilvy are doing with their digital training. 

— Ivan Colic, Zoom

What’s the best thing that’s happened in the Ogilvy ‘family’ over the past three years? While there are many highlights and accolades within and across all of Ogilvy’s companies, I would undoubtably say that the ODMA has and continues to be our finest hour.

— Gavin Levinsohn, Ogilvy Cape Town

@ogilvydma is developing me personally and also as an employee. This is what all educational experiences should be like. Cc. @HeleenMills.

Recognition of learning

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We go beyond just classes, to help our students make valuable industry contacts too. You can be certain that anyone with an ODMA certification has not just an understanding of digital marketing, but of the broader context of corporate marketing & advertising.

"Training should not be confined to trainees. It should be a continuous process and should include the entire professional staff of the agency. The more people learn, the more useful they can be to our clients."