The argument is very convincing, and I strongly recommend you watch it, if you have not done so already.

It makes the argument that personalization on the web, which is growing and growing - is a form of censorship and we shouldn't have it in many cases.

So I ran a poll asking SEOs, who should fundamentally understand the reason and technical pieces of personalized search results, if they felt it was a form of censorship and 73% said yes, it is a form of censorship.