The Sunday Times Rich list is a 24 year long media institution really! You can feel Inspired, Motivated, intrigued with the list or downright depressed because you are not on it! Either way its a compelling read and this years rich list was published today. I managed to catch an interview with the editor of the rich list Ian Coxon. I couldnt reveal it until today...

Just a quick post to highlight a nice bit of work by one of my Radio Station’s Clients – Ernest Doe. It always frustrates me in Radio that the vast majority of radio buyers wont co-ordinate any other promotional or marketing activity to bolster their campaign, the multiplier effect can add serious traction to any campaign without having to add in extra...

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a...

After a week of hacking revelations a lot of people want to check that their voicemail is safe. The News of the World exploited the fact that, on most networks, if you have never set up a pin number the default is normally something very simple. That meant journalists were able to access other people’s messages from any phone they wanted. To give you added...

“How do I monetize Social Media”? The answer my friends is to stare at Bee’s,Ants, Worms and Cockroaches! The answer lies in the lessons we can learn from the way insects interact, the way their swarms, hives and webs distribute intelligence. Anglia RuskinUniversity academic Dr Jussi Parikka has just launched a fascinating and intriguing new book...

I have to say this was great fun to make too. A gun Cartridge retailer based in oxon that I have produced video work for in the past contacted me with a brief to promote a brand new product that is going to take the clay pigeon competition shooting market by storm. The product is called “Starburst” watch the video to find out why! If you are interested...

One of the dangers of using too much automation in your social media strategy is the risk of just becoming stagnant and falling into the background “noise”. You have to understand that there is no real easy ride when it comes to managing a social media strategy effectively as the whole thing revolves around the generation of good quality content, hence...