Mess With Your Senses :: Mirinda

Part of the Pepsi family, Mirinda is a soft drink popular with kids in over 30 countries. Our challenge was to find a single, unique, and universal language to speak to them all.

This insanely bright, super fizzy, and flavor-packed drink is an assault on your senses, and we wanted to communicate what it feels like when the bubbles hit your tongue, the colors catch your eyes, and the flavors tickle your brain.

Working with animation geniuses at Golden Wolf, music and sound design experts at Antfood, and TED-fellow Dr. Kate Stone, we created a multi-sensorial campaign that anyone with a brain, mouth, nose, eyes, and ears would understand.