Like a Deer in the Headlights

It's not a perfect hybrid of these fluorescent felines and trophy handlebars, but close enough. The Finnish Reindeer Herder's Association is reportedly testing a special spraypaint to increase the nighttime visibility of the 200,000 caribou in their custody. Per AP:

Anne Ollila of the Finnish Reindeer Herder's Association says the antlers of 20 reindeer have been painted with various fluorescent dyes to see how the animals react and whether the paints are resistant to the harsh Arctic climate.

If successful, animals with glittering antlers will be free to roam Lapland—a vast, deserted area in northern Finland where herders tend to some 200,000 reindeer.

Ollila says reflectors and reflective tape have proven unsuccessful as reindeer have torn them off—and road signs warning drivers of roaming reindeer often are stolen by tourists as souvenirs.

"Don't patronus me." (And don't pretend you get the HP reference)

Made by Swedish company Albedo 100, I assume it's a bio-friendly retroreflective paint; here's a demo video of presumably the same paint on a dog and a horse:

Just imagine, scintillating tiger stripes or lapidary leopard spots on your mastiff or Clydesdale. Also, Montana needs to jump on this tech.

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Formerly an editor and currently a contributor to Core77 (among other publications), Ray relocated from New York City to the Netherlands in September 2015 to pursue a Master’s in Curating & Writing at the Design Academy Eindhoven. Insatiably curious, he brings a broad interest in popular culture, media, and technology — alongside an abiding passion for art, music, and cycling — to his practice as a journalist and critic.

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