The one page “cheat sheet” to help your website rank better

Do you want your website to be more prominent on google? Good news. Google has released a simple one-page guide to help you optimise your website to rank higher.

Start with a relevant page title

Google loves websites that are both relevant and useful to the user. Gone are the days of repeating the same word over-and-over again to improve your google ranking. The first thing you should is to create a relevant title for each page on your website (known as a “meta title”). This title should be unique to each page and not too short or too long.

Then focus on page descriptions

Once you’ve got the page titles sorted you should create unique and relevant page descriptions (aka “meta descriptions”). These descriptions should closely match the content on the page and the limit for a page description is 160 characters.

Rename the images

With your page titles and descriptions in check you should make sure that every image on your website is named correctly. Both the image filename and description (also known as “alt text”) should define the image correctly. Google doesn’t like filenames such as “image1.jpg”.

Write blog articles

Google wants you keep your website up-to-date and blogs are a very useful way of keeping your website content fresh. We suggest you write a blog article every few weeks to help educate visitors about your product or service.

An important note

Before you do any of this website work you should first figure out which search words and phrases your prospective customers type into google to find you. You should start doing some keyword research by using Google’s free keyword tool to figure out which words and phrases are the most frequently searched. After all the idea is to create a website with your future customers in mind.

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