Dave "the man" Kalama has something new to share. Shaping and designing his new line of SUP paddle boards with Imagine Surf.

July 10, 2012—SAN CLEMENTE, CALIF.—Imagine Surf, the San Clemente, Calif.-based performance driven stand up paddle board manufacturer, is pleased to announce that it has named internationally-known big wave rider and stand up paddle board pioneer Dave Kalama as Vice President of Design and Innovation, effective immediately. In this position, he will be responsible for all creative aspects of product development and innovation including research, design and development. Additionally, he will represent Imagine Surf as brand ambassador.

“It is important to me to team up with a company that not only shares my philosophy, ethics and authenticity, but also my goal of designing high performance and accessible equipment,” explained Kalama. “With support from Imagine I will have access to resources that I can use to develop and experiment with new designs, construction methods and all of the elements that go into designing innovative boards that are performance driven, easy to ride and fun.”

The appointment of Dave Kalama signifies the company’s new direction since it was acquired by The Pryde Group last January, and its overall strategy to be a leader in the stand up paddle industry. Kalama is known for popularizing big wave, tow-in surfing, hydrofoil surfing and stand up paddle surfing, and brings knowledge and insight of the industry to a new age at Imagine Surf.

In 2013, Imagine Surf will debut the first of the Kalama-designed boards. Both boards will be available in two sizes. Stand up paddle surfing enthusiasts and action sports retailers will get a sneak preview of both boards at next month’s Outdoor Retailer Expo in Salt Lake City, UT.

August 7, 2012

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