What To Post On Instagram: 10 Content Ideas

Instagram has become increasingly popular over the last few years. With such big number of users (over 400 million), it is only natural that Instagram has become a great tool for marketing yourself or your business.

It allows companies to share compelling stories about their brands, products and services with their followers. To grow your following and engage your followers, here are ten exclusive content ideas.

1. Inspirational quotes related to your field

Photographs largely populate Instagram, therefore, adding quotes to your profile can really stand out in the feed. Some people flood their accounts with pictures with famous quotations, but if you use common sense and post them rather sparingly, it can make your account look more unique. You can either download stock pictures featuring quotes or use online tools which will convert any text into an image for you.

2. Piggyback on the latest news

This method works best when you know where the majority of your audience is based. Keep an eye out for exciting or relevant news stories and create a post that addresses them. Some ideas include posting about the coming holiday season, news about politics, or big cultural events. This may result in a significant increase in likes.

3. Make them laugh

Laughter is the best medicine. It is also a great tool to increase your popularity on Instagram. Try posting original and funny images or videos, and you will see how easy it can be to get a lot of reaction from the public. This technique is especially useful when used on Fridays and weekends as people tend to be more relaxed and happier then.

4. Promote other social media accounts

Increase the awareness of your brand and make your presence more prevalent by encouraging your followers to find you on Facebook, Pinterest, Twitter, Tumblr, Snapchat and any other social media accounts of yours.

5. Announce freebie giveaways and competitions

You can boost interest in your old or new products by announcing a giveaway. It’s a great idea to turn it into a fun and engaging competition between your followers. Nothing captures attention more than the possibility to get something for free without putting much effort into it.

6. Create a collage or mosaic

You won’t see a lot of companies doing this, which makes it a great trick to have up your sleeve. Mosaic images can make your account look hip and stylish. Use modern designs and colourful photos for most eye-catching creations.

7. Add some statistics

People are interested to see images showing statistics related to their interests. You can share statistics found on the internet or create from scratch. Add a catchy tagline to make it even more attractive.

8. Re-post images that your fans shared

With this, they will be grateful and become more loyal to the brand. Also, other users will see you re-posting content from your followers, which can make your brand look more 'human'.

9. Share news about job openings

Letting people know you’re hiring may result in a lot of social media traction as many people may be interested in the offer.

10. Post videos

Videos on Instagram attract an enormous amount of likes. You can use this fact to your advantage by uploading videos (up to 60 seconds long) to your Instagram account. If you make them seem compelling, your videos will stand out from the most traditional content of others.

As you can see, there are many ways to utilise Instagram as a tool for creating a big following and gain attention at virtually no cost. These 10 Instagram content ideas should get you started on that.

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