After all, they used to end every episode of this podcast with the phrase “Go make a cold call.”

Businesses need to make sales to survive. And to make those sales, you need leads.

Today we are going to speak to two people who specialize in generating leads and making sales.

Dan Englander is the founder of SalesSchema, a consulting company that helps larger ad agencies win more business. Dana Lindahl is the CEO and Founder of Legendary LeadGen, a company that helps marketing agencies get in touch with their ideal prospects.

We’ve asked Dan and Dana to join us this week to engage in a spirited debate about the two dominant methods of lead generation.

On one side, there are people who believe that creating an amazing business that relies on word-of-mouth marketing will ultimately bring in more qualified leads. On the other side, is the idea that cold email outreach is ultimately the better way to get new customers and clients.

Regardless of what you think, we hope this episode will inspire you to go out there and take the necessary steps to grow your business.

This week’s sponsor:

This week’s episode is brought to you by Empire Flippers. Empire Flippers are the leading specialists in helping entrepreneurs buy, sell, and invest in online businesses. Whether you are looking to buy or sell, Empire Flippers’ dedicated team will make sure you are supported at every step of the process. As a very special gift, the Empire Flippers are offering a free business valuation (A $300 value) exclusively to listeners of this show. All you have to do is visit EmpireFlippers.com/TMBA for more details.

So the title really turned me off and is a symptom of “cold” being an ugly word and throwing “problem” in their is clearly biased. A quick review of previous episodes I don’t see “The problem with Content Marketing, PPC, etc.”

Overall the episode was fair. if you’re scared of a specific marketing channel, don’t use it or get over your fear.