Catalog buyers of a variety of items including apparel, kitchen, home, gardening, pet, health, Christmas and holiday cards as well as seasonal products enhanced with ethnicity, religion and language spoken.
13% male, 87% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-

FOR OVER 70 YEARS, MILES KIMBALL HAS OFFERED HANDY, HARD TO FIND, VALUE PRICED GOODS AND GIFTS. THESE MOSTLY FEMALE SHOPPERS WITH AN AVERAGE AGE OF 50+ HAVE PURCHASED A VARIETY OF ITEMS INCLUDING APPAREL, KITCHEN, HOME, GARDENING, PET, HEALTH, CHRISTMAS AND HOLIDAY CARDS AS WELL AS SEASONAL PRODUCTS. NOW ENHANCED WITH ETHNICITY, RELIGION AND LANGUAGE SPOKEN THROUGH DONNELLEY MARKETING’S DQ13 DATABASE.
THE MILES KIMBALL MAILING LIST PROVIDES MARKETERS WITH ACCESS TO AN UNPARALLELED AUDIENCE OF HIGHLY RESPONSIVE DIRECT MAIL PROSPECTS. REACH MOSTLY MIDDLE-AGED, 50+, VALUE CONSCIOUS WOMEN, WHO ENJOY SPENDING AN AVERAGE OF 37.00 ON GIFTS FOR FAMILY, FRIENDS AND, OF COURSE, THEMSELVES. THESE REPEAT BUYERS COME BACK TO MILES KIMBALL TIME AND AGAIN FOR THEIR TREMENDOUS SELECTION OF SPECIAL SALE ITEMS, AS WELL AS PRODUCTS SUCH AS PHOTO FRAMES, CANDLES AND AN ASSORTMENT OF PERSONALIZED ITEMS.
AVERAGE AGE 50+
AVERAGE INCOME: $35,000