Sensor size

Samsung NX cameras use APS-C size sensors, which are larger than those found in Micro Four Thirds cameras manufactured by Olympus and Panasonic and significantly larger than the device found in the Nikon 1 system.

White said that the firm was targeting both compact camera upgraders and DSLR users looking for a second, backup camera.

"We will maximise the user experience by effectively leveraging Samsung's consumer electronics experience. Samsung will continue to introduce a wide array of products to assume leadership in the CSC market."

Plans are afoot to introduce more cameras and lenses into the NX line-up, but details of how the company intends to oust all of its rivals are not clear.