How ErinP started their stationery journey

Company name

Overview

We are a husband and wife team about to launch our first start-up. As new parents and lovers of the earth, our company's mission is to make gift giving greener, more affordable, and more convenient.

Planet Wrap is a 100% recycled gift wrap alternative. It is gender, age, and occasion-neutral. Our brand is bold, conscientious, and progressive.

Tell us a bit about who you are and the people you reach

Who Will Buy and Use: Primarily female, ages 20-40, yoga-going, Whole Foods-shopping, middle-upper class, educated and savvy people on the go.

Who Will Encounter the Product: Anybody that receives wrapped presents.

Requirements

We want a bold, eye-catching, smart, and sophisticated gift label design. These labels are intended to be put on wrapped gifts for any occasion, and for everyone (adults and children).

The label is 4 x 5 inches (rounded corners). The design should include:
(1) Our logo, name, and tagline (See attached "winning design")
(2) The text "Wrapped with you and the earth in mind."
(3) A large, blank area where the gift giver will write a personal note.
(4) Border preferred.

You can alter the colors from the logo, if needed.

Please see attached "SAMPLE LABEL." The blue area represents the area to be left blank (for gift givers to write a note). Otherwise, feel free to be creative. We just don't want the logo and name too prominent or large.