BLOG: Why kids TV must survive

Why we must continue to fight for more UK-produced and a larger variety of children's programming...

The recent announcement of the de commissioning of the live elements of GMTV’s children’s output is yet another cut back in the provision of UK-made live action content for kids.

The steady erosion of UK-produced content for kids across all genres is shocking. As far back as 2007 Ofcom raised concerns, pointing out that of all children’s programmes transmitted annually only one per cent were new programmes made in the UK.

The news that Lego is to be the sponsor for the CITV block on ITV1 is great news for ITV and good for Lego. But the irony was not lost on people in the kids' media industry and representing children's interests who have been campaigning to save kids' TV...

With over five million people in the UK staying up to catch a glimpse of this year's sporting activities at the Rio Olympics, Generation Media's Sangita Sivanesan takes a look at how the event has have effected kids' TV viewing.