Storefront Holiday Pop-Up

How do you explain the essence of a pop-up shop? These short-term stores go by many different names -- trunk show, showroom, guide shop, flash sale -- but all bring a true engaging experience from the online world to the offline world.

That's why Storefront is proud to share with you a curated collection of local brands. Hidden gems in the San Francisco ecosystem.

For 21 special days (December 10 to 31, 2012), visit the fourth floor of Westfield San Francisco Centre, just 75 feet from the dome.

Find the store with Pop Up Shop in the windows (near Bloomingdales and next to M.Y. China restaurant) and you are in for an exclusive winter treat.