Israeli bar and cafe that houses an on-site radio station set to "pop up" in Japan for an ambitious new project.

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Pop-up is a word that defines the spirit of the now. Pop-up restaurants,
pop-up shops and pop-up entertainment spaces are in many ways products
of the festival generation. Just as festivals arrive on a site, and
build a temporary village and then disappear as quickly as they arrived,
so too does the “Pop-up.” From New York to London, to Paris and Tel
Aviv and now Tokyo, Pop-up is all the rage and celebrates spontaneity,
creativity and expression.

Teder
(Hebrew for Frequency) is a pop-up radio station that has established
itself as a by-word for musical quality. It originally had planned to be
a roving radio station studio on wheels with a cafe and bar. However,
municipality licensing restrictions across three different criterion
probably meant that the original idea had to be compromised somewhat.
That being said, the only apparent compromises are that the auto-mobile
idea was transformed into something more of a venue-to-venue nomadic
existence.

Principally located in the Allenby area of Tel Aviv,
Teder is a bar and cafe that houses an on-site radio station that
broadcasts three to four months twice a year. It plays host to
international DJs, musicians and the best of the domestic scene. This
idea is now on the move but not to the Tel Aviv Port or Jaffa Flea
Market. Teder is in fact going far further afield and transporting from
Tel Aviv to Tokyo There it will transmit and celebrate the advent of 60
years of Japanese-Israeli cultural and diplomatic ties.

Regular
listeners to the seasonal broadcasts from Tel Aviv will know that Teder
plays hosts to visiting DJs and musicians from across the globe as well
as the very best of the Israeli scene. It is considered a reliable
benchmark for all that is good in music, clubbing and radio.

One of the key people behind the Teder project, Zack Bar, spoke to The Jerusalem Post about the ambitious project.

What’s in store for the people of Tokyo?

"We have taken over Tokyo's Lapaz Cafe, and joined forces with pop-up design store Rafsoda Bar.
We’ll set up the radio station, the gallery, the shop and have a cafe
too. It will be a Tel Aviv hangout in the heart of Tokyo."

The
concept is bewildering and innovative in its multidimensional aspects.
Israeli food, drink, alcohol, art, clothes and design will sit shoulder
to shoulder with music and radio but how did this idea first come about?

"We
pitched the idea to the Israeli Embassy in Japan to make this event,
which is an on-going urban type of festival with Teder Activities and we
added and collaborated with Rafsoda."

This added dimension to
the pop-up Tel Aviv experience, underlines that this isn’t exclusively
about the Teder radio-bar-cafe experience it is more about the dynamic
fusion of Israeli innovation in the modern urban environment. There, in
between the static steel and concrete, lives the spirit of something
fluid, creative and larger than any one particular brand.

"Rafsoda
had already been working with a similar ethos but with a totally
different area. They had started a pop-up gallery shop in the port of
Tel Aviv. It was very successful and they showcased a lot of young and
very talented Israeli designers. They were also in Paris last year at
the design week and as we've also worked with them before in the last
few years. It was a natural move for us. We are both similar and
different but either way, we felt that it was a natural synergy to have
us working together as they are also are part of that same Tel Aviv
experience."

The district of
Shibuya in Tokyo is densely populated, fashionable and packed full of
entertainment and so provides the perfect setting for the polygonal
Israeli cultural experience. There amongst the crowds, the sound of
Teder will be pumping out into the urban throng and broadcasting across
the web back to Tel Aviv. With such a diverse experience, one would
expect that the music is also a reflection of this. What can the good
people of Tokyo look forward to from the performances?

“Gilles
Peterson will be playing for us in Tokyo on September 12 along with a
whole host of Israeli DJs. Musically for us the spectrum is quite wide.
As long as there is good, cutting edge and unique music we’re happy. I
guess our music policy is best described as “good and interesting.”

When
September is over, the keys will be returned to the owners of the Lapaz
cafe but that isn’t the end of the story. The Teder and Rafsoda crew
will board the train from Shibuya to the airport but they will be
bringing with them a piece of Tokyo back to Tel Aviv. Five Japanese
artists and musicians will join Teder back home for the other part of
the cultural exchange. From November 1, Tokyo will be transmitting back
from Tel Aviv and these two great cities will share their expressions
and innovations to the world once more.

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