Course Descriptions

RESOURCES

CMM316 Public Relations Campaigns

Research based campaign strategies for businesses and non-profits. face-toface, traditional, and social media strategies are taught. Students create internal speeches, newsletters, public service announcements, media releases, targeted external speeches, brochures, social media plans, and slide shows.

Credits

3

Attributes

Liberal Arts

Service Learning

Restrictions

Must be enrolled in the following level: Undergraduate

Must be enrolled in the following field(s) of study (major, minor or concentration): Public Relations (505R)

May not be enrolled in the following class: Freshman

Prerequisites

(JRN230 Minimum Grade of C- or DMJ230 Minimum Grade of C-) or (JRN315 Minimum Grade of C- or CMM315 Minimum Grade of C-)