Case studies

Optimising Checkout Pages

Most e-commerce sites come pre-built with one-page or 5-stage checkouts, instead of having a checkout pages that are tailored to your visitors behaviour. We constantly disprove that there is no such thing as ‘best practice’ when it comes to a checkout process; here we show a specific customised checkout that increased our clients transactions by 27% overnight using our e-commerce conversion rate optimisation methodology (of optimising checkout pages).

The problem

A checkout that was overly long and had too many psychological friction elements that slowed down the checkout process. Many visitors were giving up and exiting the checkout at the second and third stage.

The treatment

Separation of the checkout into a slightly shorter two-stage process, removing unnecessary fields and adding information that reassured visitors of specific issues that we had identified with the product range.

The result

Transactions increased

27.37%

Revenue increased

19.94%

“Whisk Hampers have worked with Neuro for the last 5 years to improve conversion, SEO and usability on our website. Throughout this time we’ve had a great return on investment.

Neuro combine a profit-driven approach and the team have a solid commercial background to inform their approach.

What I love most about their approach is their ability to back everything up with analytical data and constant improvement through split-testing.“

Paul Medhurst – Founder Whisk Hampers

Case studies

We all know that Exit Intent ‘offer’ pop-ups can be extremely annoying. In-fact data shows that we’re becoming immune to them, closing them without even reading them. But what if the pop-up addresses a specific need or anxiety, or told your visitors exactly what they needed to know at that critical moment? Here we show how we used our methodology to optimise exit intent pop-ups by packing them with value (that is mapped to match the visitors’ requirements and anxieties) page-by-page and how they can get huge increases in revenue and lower bounce rates – compared to standard agencies (or out of the box) Exit Intent Popups.

Website design and development agencies always underestimate the importance of killing potential customers anxieties by answering the unconscious questions visitors have in their minds whilst on shopping basket pages. Many agencies build sites so they even skip this crucial page altogether and take customers straight to the checkout page(s), which is before visitors are actually ready to part with their money.

Time and time again, we prove that an increase of 25-120% is possible almost overnight with our Shopping Basket Optimisation module. Standard designers and developers make these pages based on ‘gut feeling’ or ‘best practice’ whereas with our E-commerce Conversion Rate Optimisation methodology we map-out this critical page ensuring it eliminates psychological friction, anxiety and maintains cognitive momentum – which ensures many more visitors convert to paying customers.

Many SEO agencies think about building inbound links or doing tiny, ineffective SEO audits, and as a result, get very few, or small increases in traffic for their clients, and as a result they miss a huge chunk of traffic (as onsite SEO can account for around 40% of your total SEO efforts). When working on an SEO strategy we always start with a comprehensive SEO audit that ensures your sites’ foundations are stable before building extensions or inviting people to visit. We’re very proud of our comprehensive SEO Audit as we gain big wins in traffic that nearly all agencies miss.

The gold standard SEO strategy with most agencies will include link building – but the quality of these links fluctuates massively from agency to agency, some poor and some great. Over the years websites accumulate literally thousands of links that Google can be penalising you for without you even knowing. We believe in having only quality links on relevant sites, that add value, and all our previous work and data confirms this is the best approach. This is why detoxinglinks is vitally important to any SEO strategy. We call this Google Penguin Recovery. The client from this case study had previous bad and fairly borderline link building carried out (by his previous agencies) and couldn’t rank well or get any Organic traffic; by detoxing, removing and disavowing their spammy links, we grew their traffic significantly.