EasyJet reportedly introduced the U.S. homepage because thousands of travelers from the U.S. were already accessing EasyJet’s UK site even though the airline doesn’t fly to the U.S. The popular low-cost carrier operates more than 600 routes in 30 countries in Europe, Asia and Africa.

Still, if an airline or any other company launches a website in a foreign country, they should take the time to ensure that they really convert the site into the native lingo, and not just go through the motions.

In other words, instead of using terms like “allocated seating,” just allocate more resources into the website launch, and do the job right.

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