A PUB landlord has been missing for four days sparking fears for his safety.

Justin Mathis, 29, who runs The Bridge pub in Conwy, vanished on Thursday after a night out in the town.

Now his worried family has put up a £10,000 reward for help to track him down.

They’ve posted “missing” notices in the pub windows asking for help to find him.

Mr Mathis’s partner Gareth Williams, 37, said: “The last sighting of him was on CCTV near the Conwy Mussels building on Conwy Quay on Thursday at about 11.50pm. Then he walks off camera.

“I hope he has just fallen somewhere and banged his head and when he’s feeling better he’ll come back.”

Mr Mathis and Mr Williams have been partners for 10 years and took over running The Bridge last March.

Mr Williams said: “We’ve been really enjoying it.” He added that it was out of character for Justin to vanish like this.

He said business was going well since they embarked on their new venture at one of the most prominent pubs in Conwy, which is visited by thousands of tourists every year.

The North Wales police helicopter was out looking for Justin yesterday afternoon and officers and coastguard teams had carried out “extensive” searches.

Describing Justin, Mr Williams said: “If we had had an argument he would just go and sleep in another room. He is normally happy go lucky.

“Everyone likes him. I’m trying to be positive and wait for him. All his family are here. They are just waiting for him to come back.”

Justin’s brother Vincent said: “We are all at a total loss as to what’s happened. Justin has never just up and gone before. We are all devastated and just praying and hoping he will turn up.”

The family’s posters read: “Missing person! Have you seen this man? Justin Mathis. If so please contact 07900 924643, 01492 573482 or 01492 623814.”

North Wales Police said they are appealing for help in tracing Justin, who is slim, 6ft 6in tall with dark brown hair. When last seen he was wearing a green jumper, dark blue jeans, a three quarter length black overcoat and black lace up boots.