Author Archives: Moloko Digital

Too much of anything can’t be a good thing, as the saying goes — this simple reminder can be applied even to the subject of building quality websites that are meant to provide value to Internet users who browse the virtual world constantly to find products, services, information, entertainment, and other things. Websites serve to…

Young people these days are so active on social media — especially now that the new gadgets for communications, as well as gaming consoles, have wireless Internet capabilities. It’s not surprising to learn that there are actual studies revealing that tweens, teens and people in their 20s and 30s actually spend an average of seven…

We know the “Bounce Rate” is an important factor in determining SEO rankings from the search engines. So its important to realise what this actually means, and how you can reduce it which will help increase your rankings. A virtual “storefront” If you’re an individual, a part of an organisation, or a company offering…

If you’re a business owner, having an official website takes you several steps closer to greater success. With today’s consumers spending more and more time online thanks to virtually unlimited Internet connectivity and devices such as smartphones, tablet PCs and laptops, it’s very wise to put up a website — your own business space within…

Businesses and individuals who want to make the most out of the Internet marketplace should be able to make sure that they just don’t end up with a great-looking or a popular website – it should also directly contribute to the business bottom line. Which for most Business is Generating Leads which become Customers either…

Building brand authority has become a much more realistic objective for business leaders who know how to make full use of the tools and advantages the Internet marketplace offers. In the past, publishing your content can be expensive and releasing updates about your brand requires you to go through a thick layer of media gatekeepers.…

Podcasts have become a force to be reckoned with in the field of business marketing and communication. Whereas companies in previous years would rely on print media and websites to share information with their audience using textual content, today’s organizations are finding it much easier and more effective to “speak” to their customers using…

When people are looking for a plumber to fix their clogged toilets, a real estate agent to help sell their home, or the nearest bakeshop selling donuts, do they reach for the yellow pages or do they go online? With the wide availability of both Internet connections and online browsing platforms (notably, tablets and smartphones),…

One of the cardinal rules of marketing is being where the customers are. Today, this means establishing presence in social media sites like Twitter and Facebook, in app stores like iTunes and Google Play, and on major search engines through search engine optimization. With the sales of mobile devices like smartphones and tablets, the need…