Wait List: The Piece to Covet This Month

Tiffany & Co.'s newest timepiece conjures classic style.

Just because Francesca Amfitheatrof "is constantly a few minutes late" doesn't mean she can't appreciate a good watch. "We're always on our phones, we know the time, we see the clock in front of us 24-7," says Tiffany & Co.'s design director. "The idea of how you buy a watch today is not just to tell the time; it's how you fall in love with the design." A trained jeweler and silversmith, Amfitheatrof approached the East West, her first timepiece for the storied house, "more like an objet than a precision instrument." For an unexpected touch, the numbers on its clean rectangular face are arranged sideways, with nine o'clock occupying the top position. And while watches are inherently future-focused, it was a 1940s purse watch from the Tiffany archives that inspired this beauty. "It has a vintage feel," she says. "But there is also a casual luxury about it."

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