Global user testing

Think globally - test locally!

Costumers’ perception of a product varies from country to country. Different expectations depend on local context of use, market maturity and user abilities, and can only be predicted through a close observation. Usability studies allow you optimize your product to ensure it meets international market expectations.

Additionally, they will provide insights on local users’ response to your product, helping you plan your marketing and communication activities.

Global user testing

Consists of a series of studies conducted on a local scale, in different target countries, by different UXa partners simultaneously.

View case studies:

Field testing

tests products and services under their actual condition of use. This will include a wide range of environments: farms, hospitals, offices, homes, call centers and shopping centers, among the others.

Remote usability testing

provides a quantitative analysis by testing users in different geographical locations. Users participate either in a pre-arranged moderated session or in an unmoderated session on their own schedule. The UXalliance partners have developed the following tools to conduct remote usability testing:

How to start

Our UXa partner will recommend you the type of testing which best suits to your needs. We strongly suggest you to combine user testing with expert review.

2

Testing will take place in selected countries. You are welcome to visit and observe the sessions.

3

You will get the report, including advice on possible improvements to your product.

Case studies

Lufthansa “Inflight Entertainment”

Lufthansa AG turned to UXalliance to perform usability tests on prototypes of their “Inflight Entertainment” (IFE) system’s user interface. This interface, designed for long-distance airplanes, enables passengers to exert individual control over the entertainment on offer on board (movies, music, or games).

The challenge

The aim of the study was to check the usability of the interface, in order to:

judge its compliance with general usability criteria

optimize the interface design/layout and wording, as well as the offer’s content

verify its conformity with the specific requirements of an on-board environment

Activity

We conducted user tests in Germany, China, and Egypt in order to take into consideration the heterogeneity and cultural diversity of passengers of long-haul flights.

To re-create the most realistic test situation, we reproduced the on-board environment by employing aircraft seats and replicating the actual seat distance and screen sizes, besides using the prototypes of the entry media.

We carried out the tests on all the specific input media (handsets) provided for each service class (First, Business and Economy Class), with a thorough consideration of the differences among their designs.

Results

The results of our study provided important clues as to how the user interface prototypes could be improved and optimized.

Partners involved

GFK China

GFK SE

Case studies

Monster UserZoom Case Study

Monster, a leading global online employment company, has asked UserZoom to perform a usability test on its new websites, which had been redesigned to offer new products and an improved functionality.

Activity

Userzoom and UXalliance conducted a remote usability study involving a total of 1250 participants evenly distributed among UK, Germany, France, the Netherlands, and the United States.

Test subjects were asked to perform a set of tasks, answer some questions and complete a final questionnaire.

While participants were engaged in their tasks, researchers collected clickstream data to generate heat maps, which would provide additional information on user behavior.

Results

Our study helped Monster build a better user experience and identify opportunities for improvement in the short term.

By comparing our results with other data (marketing studies, web analytics, heuristic reviews, lab studies) Monster was also able to help product, development and UX teams make informed decisions about further improvements.