S3’s Top 10 Ads of 2016 (Part One)

Unless you’ve been living under a rock for the best part of the past 365 days, you’ll know that 2016 has been a bit of a roller coaster ride.

From Brexit to Trump, the refugee crisis to terror attacks, it’s been a year that many will be happy to see the back of. Thankfully, advertising – as it always does – has been able to provide some sort of respite; a series of 30 to 120-second escapes from the torrid stories filling the news.

And, as the first part of our countdown shows, 2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling any sort of top ten is always going to be subjective and, seeing as we’re all susceptible to different kinds of messaging, it’s particularly pertinent to this list.

We’d like to think we’ve done a pretty good job in picking the cream of this year’s crop, however, if you don’t agree with our selection, be sure to leave a comment or tweet us @S3Advertising.

#10 – Apple / Balloons

#9 – Bose / Get Closer

#8 – Globe / #CreateCourage

#7 – Sony / More brilliance. More beauty

#6 – Lloyds Bank / For Your Next Step

Want to find out which ad we’ve chosen as this year’s best? Of course you do, which is why you’ll have to tune in this time next week as we finish our countdown…

About the author

S3 Advertising

A proud, Welsh agency with a bold, worldwide vision: welcome to S3, The Drum Network’s Advertising Agency of the Year 2016. Our mission? To disrupt your potential audience and get them to pay attention to you. How do we do this? Between us we have over 300 years’ industry experience, and when combined with unrivalled audience insight platforms and a large dash of personality, talent and flair, we get you results. We are people’s people, which helps explain why we’ve been voted #1 for Client Satisfaction at The Drum Digital Census – three years in a row. But we’ll never let our own achievements get in the way of our commitment to put the needs, satisfaction and ROI of our clients before everything else. It’s why some of the industry’s most exciting brands are choosing to work with us and why, after getting to know us, you’ll want to do the same.