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At least 19 colleges, including several from the power five conferences, plan to shift their digital rights to Sidearm Sports, the technology company owned by Learfield Sports.
Learfield clients Indiana, Texas A&M and Louisvil...

S hoemaker
Vans Inc. wants to sell its wide range of action-sports entertainment properties, according
to several sources.
Executives who have seen proposals say the company is asking as much as $40 million for a package
of properties that includes its part-ownership of ...

Rams offer gate sponsorships
The St. Louis Rams are looking to sell two packages that would offer a company the chance to sponsor a major section of the Edward Jones Dome.
Each sponsor would get title sponsorship to two of the dome's four entrances and extensive brand exposure in ...

S watch is making a comeback as a U.S. Olympic team sponsor and supplier under
an agreement that extends through 2008. The deal, announced late last week, marks the return of the Swiss timepiece maker to the U.S. Olympic marketing
landscape. Swatch was a sponsor from 1992 to 1996.
T ...

M erck 's Zocor cholesterol drug last week joined Accenture and Jack
Daniel as sponsors of the "Tiger vs. Jack" television and print special set to launch the evening of Nov. 12. The deals are in the mid-six figures
each. The program is a collaboration between Golf Digest and The ...

C onsidering how depressed the naming-rights business has been, ownership at the 15-year-old
stadium still known as Pro Player — a licensed athletic apparel brand whose parent company filed for bankruptcy protection three years ago —
has a price tag that seems out of line with ...

Gatorade has boosted its involvement with the Southeastern Conference, signing
a four-year sponsorship extension with the league and striking a separate media
buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football
and men's basketball.
Gatorade, a sponsor o ...

F rom September 2001 through August 2002, ESPN Sports Poll, a service of TNS Intersearch,
surveyed more than 21,000 U.S. sports fans. More than 66 percent of those polled claimed to be NFL fans, and 40 percent of the league's fans said they
were avid fans. Here are demographics of those ...

T elevising
the NBA is a spectacular opportunity and another step in ESPN's evolution from a leading purveyor of sports highlights to a major provider of live sports
coverage.
So, how has ESPN decided to promote the property that represents its biggest business opportunity
and ...

The Los Angeles Clippers are leveraging new radio and television deals in
hopes of boosting their number of sponsorships by 50 percent compared with last
season, team officials said.
The team this year signed a five-year rights-fee deal with KXTA-AM to broadcast
its games. Last season, the ...