The challenge for this project was to create a brand identity that was classic and yet, contemporary. The concept behind our design is “history”, represented by the isotype and the various items of the product pack.

Cobblestone streets and historic building facades that are quite intact. An antique neighbourhood filled with young people, that constantly come and go. The predominance of the social vibes is sealed with a unique nightlife. The cosmopolitan atmosphere is all over the brand’s identity. Lights and shadows lean out from the typical balconies as they draw figures on the ancient stone pavement.