Introducing LifeSecure’s New Long Term Care Insurance

LifeSecure releases LTC II with Shareability Option

BRIGHTON, Mich. – Monday, Feb. 3, 2014 - LifeSecure Insurance Companyhas launched its LTC II with Shareability Option to the individual and multi-life markets. The new product, an updated version of LifeSecure’s original long term care insurance (LTCi) product, addresses the needs of the changing LTCi market.

“LifeSecure takes great pride in our commitment to delivering innovative and industry leading products and services to our agents and policyholders,” said Kevin Stutler, Interim President and CEO of LifeSecure. “In enhancing our original LTCi coverage, we’ve designed a simple and flexible next-generation product that will deliver confidence to agents and peace of mind to families of all budgets for years to come.”

LTC II with Shareability Option will continue to offer the comprehensive coverage and care options that consumers and agents count on from LifeSecure to protect their families. While LTC II with Shareability Option also preserves LifeSecure’s trademark simplicity, flexibility and innovative online capabilities, it includes a number of enhancements, such as:

• A standard International Coverage Benefit.
• A Shared Care Benefit rider for couples.
• Improved online tools, including streamlined e-applications and faster e-signature methods, to facilitate paperless and remote selling.
• Two new distinct multi-life LTC programs that allow a more competitive solution for different sized groups.

LifeSecure remains focused on delivering sustainable solutions with greater stability and strong risk protection across its LTCi product line. As such, the new product also includes gender-based pricing for the individual market, refined underwriting practices, and adjusted pricing assumptions to more accurately reflect the current economic environment and industry experiences.

The new product is currently available in 40 states and pending approval in others. Additional product information can be found at YourLifeSecure.com.

About LifeSecure Insurance Company

LifeSecure Insurance Company is based in Brighton, Mich., and is dedicated to providing uncomplicated insurance and non-insurance solutions to help people protect themselves from unforeseen health-related risks and expenses. Our guiding business philosophy is focused on delivering “easi”: expertise, accessibility, simplicity and innovation – both to our business partners and to consumers. The company is licensed in 46 states and Washington, D.C., and its insurance products are sold through a network of independent marketing organizations, brokers and agents. Additional information is available at www.YourLifeSecure.com.