Planning

Why do people choose to start their own business? According to a 2012 Dun & Bradstreet study the majority (56 per cent) started their businesses to take advantage of a business opportunity, while 20 per cent had no better choices for work and 22 per cent cited both these reasons. Where respondents reported that […]

So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]

There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound? What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]

What’s in a business name? If you have ever started a new business from scratch or thought about renaming an existing business that you own – you’ve probably, like me, have had some challenges in coming up with that great business name. I did some research and came across this excellent business naming article by […]

I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric. Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through […]

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Step 1) Define the Vision What do I see as the key to the future for our organisation? What unique contribution should we be making in the future? What would make me excited about being a part of this organisation in the future? A vision statement is a company’s inspiration. A vision asks, “Toward what […]

This is an transcription excerpt from an interview with Brad Sugars, multi-millionaire businessman. I liked this portion of the interview, because it explains how to break out of the self-employed level of a business, especially the text highlighted in yellow below. – Mark Fregnan, Kinetic Media & Marketing. Peter Sinclair: Now Brad, in your […]

Goal setting Why do so many people struggle to achieve goals? There are many reasons, but one of the most important is lack of constant re-enforcement and reminding that a goal exists. The way to achieve re-enforcement is to simply write the goal down. Specific written goals take a life of their own and have […]

What do you really want from the gift of life that you have been given? You know, very few people ask themselves this question then wonder why their life has no direction or purpose.If you really want to ‘live’ your life to the full, find a quiet place, perhaps with your partner or […]