However, we design e-commerce store with set targets of conversion and subsequent loyalty. During entire conversion funnel perhaps the checkout step is the most vulnerable one as per the recent surveys on the experiences of major e-commerce players.

Despite the complete implementation of all modern e-commerce designing and programming standards, we observe higher abandon rate during checkout process. Therefore, today I would like to discuss one or two important things on this topic with you. Therefore, as an e-store designer, you can use UI elements like texts, icons, and symbols effectively in order to overcome all possible apprehensions and objections, which are coming into the way of user journey without overwhelming them.

We all know one fact that we are starving for attention of our targeted users on the web for our web products. Our competitive market forces us to create products that are attrselected and compelling to grab the instant attentions of our users. In other words, we need to beautify our products with various ways and concepts like visually appealing design, giving it an aesthetic look, etc.

However, our eye candy graphics and beautiful UI elements alone are not sufficient to meet our website or web application’s goals such as conversion or deliver our messages righteously through beautiful information architecture. Thus, you simply have question that what we need additionally. Well, common psychological principles are teaching us that every user comes with an intention and if our product is meeting that intention they perceive it as a useful one otherwise, they abandon immediately without making further interactions.