Conger LP Gas

Challenge:

Conger LP Gas was a long-standing leader in its community and was revered for its values and business practices. But an aging customer base was leading to decreasing sales, so they needed to enliven their brand and have it speak to an entirely new audience.

Solution:

Branding, media, and strategy experts came together to develop a new brand promise for the company, bringing their retail and lifestyle experience with them. Knowing we needed to speak to a broader audience, we developed the platform “Fueling Life.” This took Conger out of the commodity space and into the lifestyle one. Our work was designed to inspire the new audience — mainly women — to consider Conger when making purchases. The new brand promise, messaging, and architecture has resulted in increased sales and heightened consumer perception. Now they can focus on growing their business, knowing they have the added strength of their new brand loyalists.

“I can’t say enough great things about Dotted Line! After 25 years in business, Con-ger LP Gas decided that it was time for a change with our brand. We knew needed to start to market in a different way, but we didn’t know how. Dotted Line’s team con-ducted an extensive, insightful analysis of our company and its consumer base. From there, the DLC team created a new, innovative brand for us that has allowed us to de-velop a strong marketing strategy for years to come. We’re very pleased with the high quality, professionalism and depth of knowledge possessed by the Dotted Line team. This was one of the best things we’ve ever done for our company!”

Dan Richardson, CEO, Conger LP Gas

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Why Us?

Why Us?

When I set out to start my first business, brand development and marketing was intimidating to me because I knew how incredibly important it was. Lauren was a gem to work with, and transformed my (sometimes very blurry) vision into a solid brand that I am proud of. She was patient when I wavered, but consistently pushed me to think critically and maintain momentum. I am so grateful to have found DLC to guide me through this exciting and daunting process, and I am confident that Purify will conti…

Mary Woodbridge, Owner, Purify Infrared Sauna Retreat

I knew, in my heart, exactly what I wanted to do and exactly how I wanted to do it, so I started my own business. I quickly learned that even if your heart is 100% in it, a business cannot thrive without a well-designed business and marketing strategy. Dotted Line Collaborations met with me, listened to me, understood me, and put solid, meaningful words behind my heartfelt ideas. They were incredibly professional, but they simplified the tasks at hand so that the process wouldn’t become overwhel…

Joanna Avant, Style Consultant

Dotted Line Collaborations delivered so much more than a logo and website to us. They transformed our cold, out-of-date branding into a warm, welcoming story that our clients can feel before they even walk through our doors.

Lorelle Myer, Marketing Director, Virginia Women's Center

Dotted Line Collaborations elevated my personal brand into something tangible and promotable. Their capable team managed the creation of my website incorporating a brand new logo and messaging, plus interactive elements and compelling video testimony. Creatively innovative and always reliable, Dotted Line Collaborations delivers on their promises in a prompt and professional manner.

John E Kemper, CEO

My company has been using DLC for marketing strategy and planning. Lauren under promises and over delivers. She and her team have great organization and presentation. I highly recommend their services.

James Crenshaw, Director, Gather

Lauren took the marketing piece of my business from being outdated and stagnate to online, updated and active. She was able to explain in terms I could understand and get me to the point where I was comfortable doing things consistently and independently. As someone who is not electronically inclined, it’s great knowing that I can call on her for any assistance I may need.

Liz Hart, Owner, Liz Hart Designs

Magnolia Green had a record year in 2017, and making the switch to Dotted Line for our marketing had a lot to do with that. Their talented team delivered a brand new ad campaign that not only set us apart from the competition, but also has given Magnolia Green a voice and attitude. Their on-going media support allowed us to expand our social reach by 1,000%, increasing website traction by over 40% which resulted in us reaching nearly 30 home sales above our goal. I look forward to working with t…

Tom Page, VP, iStar

We partnered with Dotted Lines Collaborations to help us build a new website that truly captured who we are as an organization, and they NAILED IT! They worked very closely with us to truly define what our identity is, and then they had the talent to bring that identity to life with our website. Throughout the entire process, they kept us updated on the timeline, held themselves and our team accountable for deadlines, and always over-delivered. I wholeheartedly recommend DLC to any org…

Luke Bukovich, Executive Director, UnBoundRVA

We’re very pleased with the high quality, professionalism, and depth of knowledge possessed by the Dotted Line team. This was one of the best things we’ve ever done for our company!

Dan Richardson, CEO, Conger LP Gas

Dotted Line Collaborations has been a tremendous help to n1Health. They have been able to implement some much needed structure to a department that was otherwise unorganized. Often times, marketing firms oversell their services and capabilities, which ultimately leads to frustration and wasted resources. DLC has consistently met (and exceeded!) their promises in a very professional, highly collaborative, and incredibly efficient manner. I am thankful to have DLC as my collaborative partner.