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Warehouse Express, the online photographic retailer, has introduced customer ratings and reviews to complement its established user forum and satisfy consumer demand for the intricate level of detail required about its products prior to purchase.

Social commerce provider Bazaarvoice has been appointed to implement and oversee the reviews service, which will enable professional and enthusiast photographers to talk about their experiences of over 14,000 products available on the website.

“Peer-to-peer communication is very important to the Warehouse Express brand – we already have a forum and adding ratings and reviews will give customers the opportunity to further influence each others’ purchase decisions,” said Tim Woollias, eCommerce Director of Warehouse Express. “The service has only recently launched, and while initial take up was steady, once we sent an email to past purchasers we added over 1,000 reviews in seven days - meaning that already we have over 600 different items reviewed by our customers.”

“Ratings and reviews will enhance the way Warehouse Express does business – from increased customer satisfaction to reduced return rates,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. "Retailers can use customer generated content in all areas of their companies, including improving merchandising, increasing multichannel sales and conversion and enhancing search engine optimisation.”

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, U.S., France and Singapore. The company was named in 2007’s Red Herring Global 100.

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