C-SUITE ON DECK

EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Station Rd. Marketing

Station Rd. is a marketing communications agency based in the Severn Powerhouse region of Wales. With over 45 years'? experience, the team at Station Rd. combines in-depth expertise in marketing, social media, PR, advertising, content creation and data with a focus on delivery and results linked to core business objectives.

C-SUITE ON DECK

RELATED NEWS

Have you ever watched television and during the commercials, whipped out your smartphone to pass the time? Have you ever heard a radio commercial and then used your phone to check out the company in more detail? At the very least, you have probably interacted with multiple types of media channels at the same time in the past day....FORBESREAD MORE

Creativity and spectacle are becoming less important than the personal information used to target ads. The sponsored links on a Google search or in your Facebook feed are very effective, but for a completely different reason than your favourite television commercial.When you think about advertising what comes to mind is probably the art. Memorable ads are often creative, clever or emotional. Something along the lines of a big, viral Australian beer ad, or maybe something from the Super Bowl....THE MEDIA ONLINEREAD MORE

US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video....ADEXCHANGERREAD MORE

For Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital screens can be seen as an extension of social media.There is “so much noise in [conventional] social,” he said. But, when curated Instagram posts are displayed on a digital screen outside a concert or some other event, it becomes a canvas, an opportunity for the new generation to be part of the experience.This also elevates the status of any event-goer whose Instagram post gets sel...MARTECH TODAYREAD MORE

That is, if you want to get something, you must be willing to give something in return. Free promotional methods can bring good results but if you want great results for your business then you should seriously consider trying out paid online advertising methods such as pay-per-click or PPC Marketing. Here are 10 reasons why it can have a great impact on your business and benefits you can get from it....HTTP://WWW.HASTINGSOBSERVER.CO.UKREAD MORE

In the UK, black-owned agencies never gained momentum. The handful of shops that took their chance in the late 1980s never managed to get beyond niche briefs mostly for haircare and cosmetic products targeting the Afro-Caribbean community – and into mainstream brands. At the same time, major advertisers were reluctant to specifically target minority groups for fear of losing their broader appeal....CAMPAIGNREAD MORE

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany. Whilst programmatic OOH is nothing new (the automated buying of digital...

: As a form of brand personification, this article analyses the presence of the figure of the spokesperson in its various forms and their use in radio advertising. Methods: Quantitative content analys...

EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.