Stephen Colbert Parodies Tie-Ins for The Lorax

The marketing team behind film adaptation of Dr. Seuss‘ The Lorax have made more than 70 deals for promotional product tie-ins.

Comedian Stephen Colbert gave a sarcastic pitch (written in verse) asking for more: “I’m demanding more branding of Loraxian stuff!” The pitch included suggestions such as Lorax-themed SUV’s, oil drills and McDonald’s meals.

Subscribe to Adweek

Featured Courses

Search MarketingOptimize your website through SEO, social media, and digital outreachLearn more >Facebook MarketingGet smart about how to use Facebook for businessLearn more >Copywriting for Social MediaMaximize your clicks, shares, retweets, and pinLearn more >Skills in 60: How to Name Your Brand or ProductDevelop a unique name for any brand, product, or businessLearn more >See more Courses >