STAG: The Beer with a Riddim of its Own

The
third edition of the STAG Riddim is finally here and the infectious piece will
make you keep hitting replay. Themusical combination brings together renowned
Soca artists - Ian "Bungi Garlin" Alvarez, Terrin "Jaiga"
Callender, Devon "Lyrikal" Martin, and the highly acclaimed
producerKlase Gonzales - to create a sound that showcases Trinidad and Tobago's
diverse talent.

The
track, Soca music with a fusion of electronic sound and live percussive
instruments, was produced by 1st Klase Records - a Chaguanas based progressive
label that continues to craft and compose the future of Soca music. It was
mixed by Neel "Fadda" Dwala and mastered by Sterlin Sounds in London,
and is an intense follow-up to STAG Riddim 1 and 2, which were released in time
for the 2013 and 2014 Carnival season.

Shehann
Caruth, Brand Manager, STAG Beer says Stag was driven to create something that
would add to the Carnival environment in a positive way.

"As
the STAG brand grows, solidifying the fact that it is indeed "the"
beer of Trinidad and Tobago Carnival and beyond, so too can these Riddims help
to promote the Soca art form around the globe, while showcasing the talent of
young artists," says Caruth.

The
three songs produced on the STAG Riddim 3 will no doubt appeal to all the men
attending Carnival Fetes. "Way Up" was written and is performed
by the viking of soca, Bungi Garlin, while "Tingz It Nice"
was written by Kernal Roberts and is performed by Jaiga. The third track,
"Party Tun", is performed by Lyrikal.

Commenting
on the inspiration behind his contribution, Bungi Garlin noted that "Way
Up" came from everyday street life.

"It's
really about the vibe when people who know each other meet up on the road and
give one another a "bounce" or pass and hail with a
"respect" on the way to a lime, by a the corner bar, the club and
things like that. Typical Trini life, you know, but the one thing that is most
present amidst all that is a beastly cold STAG. It's really like a portrait of
a typical Carnival Friday evening/night in Trinidad and Tobago."

With
blazing performances to back this ambitious track, STAG Riddim 3 is bound to
find a home on playlists everywhere throughout the Carnival season both in
Trinidad and Tobago and the Soca community, globally. The intoxicating Riddim
will be released on November 19th 2015.

Listeners and music
aficionados can download the tracks free of charge at

The art designed for the riddim is
powerful and describes the strong relationship between STAG and Trinidad and
Tobago culture. The three STAG colours in paint reflect the revelry of
Carnival. The three illuminated pillars represent the pulse of electronic dance
music. The three steel rings represent the soul and rhythm of the people. This
trifecta fused together brings a new sound; STAG.....D Riddim of Carnival.

About STAG:

STAG is European style lager with
a distinct, robust flavour and a lingering but gentle aftertaste. Both its
taste and its name are indicative of what true masculinity is - unforgettable
strength and character. It appeals to the male consumer who embodies these
characteristics and who appreciates a beer that reminds him and everyone around
him of exactly who he is.