We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

You will learn:

→ How personalisation is currently being used in email marketing
→ How to overcome common challenges that hold marketers back
→ How to move beyond email and deliver true cross-channel personalisation
→ Why you need to think of personalisation as a tool and not a goal
→ What incredible personalisation looks like in practice

So we’re hosting this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.

This webinar will cover:

- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers

You should attend if you:

- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement

A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand.

Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact.

This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.

• How you could recover subscribers who didn’t re-consent
• What campaigns you can send without consent
• Why a reduced list size can be a great opportunity
• The three areas you need to prioritise for ongoing success
• Tactics and quick wins you can implement today

You should attend if you:

• Are facing a reduced email list after a re-consent campaign
• Have a lack of confidence in the consent you have
• Need to grow your marketing database
• Are looking for inspiration on how to engage your current subscribers
• Want to drive better email marketing results today and in the future

New research has revealed that £18 billion worth of products are left in online baskets every year.

That’s a startling amount of revenue that retailers are just letting slip away.

And the vast majority of brands aren’t doing anything to combat this.

There are so many quick wins when it comes to tackling basket abandonment and we're going to show you what they are.

Join us for our latest webinar and learn:

- The common reasons why people abandon their baskets
- How to improve your website experience to reduce abandonment
- How a single email campaign can help retailers recover £2.2 billion of that lost revenue

It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

92% of consumers are unlikely to engage with marketing that addresses them by name
93% are unlikely to engage with birthday emails

Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level.

Sign up to our latest webinar and learn how you can deliver next level personalisation.

You will learn:

- How to use personalisation to add real value to your customer experience
- How to personalise your homepage for every customer
- Why personalisation is the smartest investment marketers will make in 2018
- Practical examples of next level personalisation to get you started

Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.

GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.

A lot of the information around GDPR can be complex and difficult to digest.

To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.

Watch this on demand webinar to learn:

• What GDPR is
• The consequences of non-compliance
• How your marketing team should be preparing
• Examples of marketing tactics that will fall foul of GDPR
• Why GDPR is an opportunity for savvy marketers.

Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.