A Note from HideoutTV CEO on COVID-19

Tony Cohn

April 07, 2020 16:34

Updated

My name is Fehzan Ali, and I’m the CEO of Adscend Media, parent company of HideoutTV. I wanted to take a moment to provide you with some information on how we’re working through the COVID-19 health crisis, how you can earn more rewards, as well as some quick info on the future of HideoutTV.

COVID-19 Virus & Lack of Rewards Points:

The unprecedented COVID-19 crisis has caused many advertisers to temporarily pause budgets at HideoutTV (and everywhere else too). Some of these reasons include shelter-in place restrictions, lower incoming revenue, and fewer staff. Essentially, most customers are staying home and not spending, causing a huge strain on the advertising industry. Thus, given that rewards are based on our ability to generate advertising revenue, there is a direct impact on the amount of points that can be earned daily. Note: The entire advertising industry is dealing with this exact same issue.

To make earning more difficult, April 1st is also the start of a new financial quarter, causing most advertising budgets to expire. This happens every year, causing lower amounts of ads (and points for viewers), but it’s particularly bad this year due to COVID-19.

Points Will Pick Up Soon:

We expect advertising budgets to slowly pick up throughout April, creating more points for viewers like you. Therefore, we definitely recommend that you hang in there, while earning opportunities start to return to normal. However, some viewers may earn more some days than others. We have no control over this, and apologize in advance.

Other Ways to Earn Rewards at HideoutTV Right Now:

With video advertising rewards being lower currently, here are a few other ways to earn:

We’re setting up our platform to emerge stronger than ever, through activities such as:

Signing new advertisers to HideoutTV

We’ve simplified the Promo Center to include a Support button, allowing you to be able to get help with support issues quicker

We’re actively exploring other ways to boost user rewards. As we find new ways to help users earn, we will share those updates as well!

The Future of HideoutTV:

We’ve been around since 2009. Thus, we’ve survived valleys in the advertising landscape before, and we will beat the challenges thrown at us via this virus too.

We’ve invested millions of dollars into building the HideoutTV platform. We continue to invest into our platform and people by on-boarding new creators, on-boarding new advertisers, curating content channels, releasing new user features, fixing bugs, etc. We’ve done this when times were really good, and when times weren’t so great. Instead of filling our own pockets with profits, while letting the platform quality degrade, we instead have re-invested nearly every single penny back into building a high-quality platform for content creators, advertisers, and viewers like you.

I’m confident HideoutTV will emerge stronger from this crisis. Thank you for your patience as we work through these uncertain times. Stay safe and stay healthy!