Audi A8 Press launch | Singapore

Audi A8 Press launch | Singapore

Developed as full day event the press experienced the car as the owners would which is typically chauffeur driven. Guests were picked up in an A6 and driven to the main venue where they were given an introduction to the A8 as well as a tactile display of features, technology and history. Guests were then driven in the A8 through exclusive tree lined residential areas to a technical briefing lunch where they were then given the chance to drive the cars back to the main venue for a marketing briefing wrap-up with drinks at the A8 lounge.