Category Archive for: Search Engine Optimization

One of the most common questions we’re asked as a digital marketing agency is whether a blog is absolutely necessary for a website. Well, our answer, is that it is crucial, and we’ve given you ten reasons why.

Florida legal marketing can be a very complicated field. While there are plenty of websites which serve as advertisements for legal firms, they aren’t all effective. And because there are so many, you have to be efficient. There is so much competition, and it is easy to have your site drowned out by competitors. That…

Marketing is not a one-size-fits-all industry. While some businesses thrive with certain marketing techniques, others fail with the same techniques. One of the more specialized industries is real estate. Real estate marketing can be very challenging, yet very productive. If you’re looking for a marketing technique that can take your real estate company to new…

Marketing a local business and a global business are two different things. Although there are some strategies that may overlap, marketing each business involves unique techniques. This is true of SEO campaigns. When you own a local business, there are certain techniques that can help your website rank better locally. To get you on the…

What is a Citation? A local citation is a mention of your brand on a local website outside of your own. When you include your brand name, address and phone number, the citation gets picked up by Google. This creates another reference to your business that Google identifies and uses to make your business more visible…

Silver & Silver, P.A. is a personal injury and criminal defense law firm located in Boca Raton and Boynton Beach. Since 1993 Bruce Silver has grown his practice with over 20+ years’ experience focusing on two things – accident cases (personal injury law) and criminal defense. The primary focus is personal injury law. Another large…

Google Continues its’ slow crawl of a roll out for Google Home Service Ads, which started appearing last summer in 2015 in the San Francisco, CA area. Now it has expanded to Sacramento, CA. The service offerings are home service based and is limited now to electricians, plumbers, locksmiths and HVAC service providers. The Ads…

Abuzz lately in the search engine marketing industry news has been Accelerated Mobile Pages (AMP). On February 24, 2016, Google officially implemented Accelerated Mobile pages (AMP) for content articles. AMP can be described as a slimmed-down HTML format, created by Google and Twitter to be the open equivalent of Facebook’s up and coming instant articles. This allows mobile…

When looking for a new home, 90% of buyers turn straight to the Internet. Don’t pass Go. Don’t collect $200. Meaning Real Estate professionals are missing out on a HUGE market of potential clients if their online presence is anything less than up to par. In four years, real estate-related search terms increased by 253%…

Not all SEO and Internet Marketing professionals are created equal. And it’s no secret that Shark Bite SEO is a Google Certified Partner. But what does that mean exactly? What is it that we have that the other guys don’t? Well, aside from an Almanac of street-fighting dance moves, we have a couples tricks rolled…