Cheddar is a live and on demand video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange and NASDAQ Marketsite. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014.