Wednesday, January 19, 2011

This speech balloon on the back of some boxes of crackers is supposed to be a means of affirmation for women with low self-esteem to feel better about themselves. The idea is that the customer writes on the back of the box what they expect to receive for eating allegedly low-calorie or small-volume snacks. They then become less depressed or something.

In reality it is affording the staff of some grocery stores plenty of opportunities for pranks where they write or place a sticker on the back of the box and replace it on the shelf, causing paininthebuttery to ensue.

Then of course, the company making the crackers is just foolish in encouraging people to upload their own affirmations and also allowing them to create their own commercial using the uploaded photo.