Instead, it's still proclaiming the controversial update's benefits: "By putting everything from your friends in one place, our goal was to make it easier to connect with the people you care about most," said the company in its response.

Snapchat has rolled out another update with tweaks to the app's friends and Discover sections

Referring to the algorithms it's employing to personalize the app to each user, it said: "The new Friends page will adapt to you and get smarter over time, reflecting who you’re most likely to be Snapping with at that moment.

"This same personalization is also true of the new Discover, which will adapt to you the more that you use it."

Instagram, an app that infamously pinched Snapchat's stories feature, was similarly dragged by its users when it swapped its chronological feed for an algorithm-driven one in 2016.

As tends to be the case when people are miffed, users took to social media to voice their outrage, with popular Instagrammers (known as "influencers"), celebs, and brands instructing users to turn on notifications for their respective posts, in case they should get lost in the new feed.

A Change.org petition was even started, which went on to grab over 340,00 signatures.

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