Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by
Peg Corwin

Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off.

Peg Corwin's insight:

How do you know if your B2B content is paying off?

How much is the average customer worth in revenues over their tenure with you? Say it's $10,000. If your close ratio ( form submissions to sales) is 1 in 10, then your average value of a form submission conversion is $1,000.

Now log into Google Analytics and see how many pageviews your website has generated in the past month and the number of form submission conversions. If 5,000 page views and 10 submissions, your total traffic conversion ratio is 10/5000 or .02%. Of that, calculate how much your content generates and figure out how many conversions came from that to determine your content traffic conversion ratio. Add qualitative benefits.

I might disagree that all organic and email traffic should be allocated to content creation, but overall this is a great explanation content ROI.

Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.

Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business? Continue reading →

Peg Corwin's insight:

In order to improve content marketing, we have to measure results. Here are 6 ways to measure ROI of Content Marketing:

Like any return on investment calculation, website ROI is based on the cost and the results. Here’s a look at both.

Peg Corwin's insight:

5 major factors in WEBSITE REDESIGN:

- Cost of creating the website

- Cost of maintaining the website

- Traffic

- Conversion rate

- Website lifespan

Click to learn about each.

Quote:

"All things being equal, a site that is effective for twice as long has twice the ROI. A great site will produce results for five years or more. A bad site will need to be redesigned within two years or less."

"You need an experienced, culturally aware individual who understands what gets people to link and create social signals and how that folds in to the websites brand development."

Comment:

This post discusses the difference between quality content and content people regularly crave. It may not be quality, but it gets pageviews and improves your site's search engine rank. The kind and volume of traffic you want all depends on your business model.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.