Awards

Credits & Description

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: SEE THE PERSON
Advertiser/Client: SCOPE
Product/Service: DISABILITY AWARENESS
Entrant Company: LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency: LEO BURNETT Melbourne, AUSTRALIA
Executive Creative Director: Jason Williams
Art Director: James Orr
Copywriter: Andrew Woodhead/Elle Bullen
Agency Producer: Mandy Celm
Account Manager: Sally Cunningham
Production Company: THE POUND Melbourne, AUSTRALIA
Director: Tov Belling
Brief Explanation:
See the person, not the disability, is not just Scope's tag line, it’s a belief. We chose local Melbourne band Rudely Interrupted, in which five of the six members live with physical and intellectual disability, to become a living, breathing demonstration of this mantra. The musicians became our message, we acted as their promoter and helped them create a film clip that would air on every major music channel in the country. Filmed in a darkened studio, the clip forced viewers to appreciate the performance before they could judge the performers.