Strategies, tips, how to's and best practices for online video publishers

This article was published on May 28, 2008 and written by Troy Dreier of WebVideoUniverse who spoke with Dan Rayburn, executive vice president of StreamingMedia.com and online media expert and industry consultant about the Top 5 Mistakes of Online Video Creators.
Dan Rayburn gives sound advice to help remedy the “Top 5 Mistakes” that content creators and online video publishers can make. After reading through them you may think that it’s pretty obvious but people can get caught up in either poor planning or incorrect assumptions.

If you are publishing video you need to act like a media company and do the things that a media company would do because that’s what you are. “That
means you should be acting like one by archiving and repurposing video
in different distribution forms, such as online, CDs, or downloads for
portable media players.”

2. Focusing too Much on Technology and Not Enough on Content

Focus on the content and try to make it better by using quality creation and distribution tools. Make it available in as many formats and as possible.

3. Not Measuring ROI

Take ROI (return on investment) seriously and really define how you plan to capture your metrics before you deply your videos. Define your goals, “creating brand awareness, creating a marketing campaign, spreading your message—and determine how you’re going to measure effectiveness before you spend a dime.”

4. Not Using Internal Resources

Start by taking a look at what you already have in-house rather than going out and buying the most expensive gear. Even the equipment in corporate videoconferencing rooms can be utilized when not in use.

5. Thinking Online Video Is too Costly or Complicated

The costs for publishing online media have dropped dramatically in the last 13 years with a plethora of free tools and services. “Streaming video isn’t cutting edge and it’s not Web 2.0. If you’re concerned with the costs of getting started, talk to vendors and ask for a 30-day in-house trial of their products.”

This is a repost from my blog, Larry Kless’ Weblog dated January 29, 2008, which first appeared here. I’m reposting here at Online Video Publishing [dot] to help kick things off. Enjoy, learn, produce and publish!

If you’re looking for a comprehensive guide to online video publishing, then look no further, because Michael Pick wrote this new guide for Master New Media titled:Internet Video Publishing: A Beginner’s GuideHe did an incredible job of collecting countless resources to help you get started creating, authoring, publishing and monetizing your video content online.He writes, “In this beginner’s guide to Internet video publishing I take you through everything you need to know to get up and running. I take a look at:

Creating your video – whether you want to make a video blog, live webcast, split screen interview, mashup or screencast

Editing, adding effects and exporting your video using both desktop and online applications

Where to publish your video and the differences between the services available

Monetizing your video – how to turn your efforts to profit

Licensing your video – the benefits of making it easy for people to share your content

Promoting your video – what to do when once your video is online if you want people to watch it

Additional resources you can use to find out more about publishing video to the web”

I found this guide to be extremely helpful with its numerous collection up-to-date tools and techniques. I highly recommend it to anyone involved in producing or publishing internet video.Related article: