The AMP Project was launched in 2015 by Google in order to improve the performance of the mobile web. AMP is an open source initiative that aims to drastically reduce the loading time of the web pages in order to build high-performing websites across all devices. The AMP framework consists of three components namely AMP HTML, AMP JavaScript for managing...

Before anything, here are some facts and stats that help explain why pricing could be the single biggest success enabler for your e-store sales. Price is considered the most important factor impacting purchasing decisions in 60% e-commerce sales worldwide, whether it’s smartphones sales, eBooks, or digital marketing and SEO service sales. The number is even higher for emerging e-commerce markets....

Is there anything such as a quick win? Conventional wisdom says – No, at least not for SEO. Algorithms are becoming smarter and smarter, and only the content that delivers immense value makes it to the top. However, there are some lesser-known tactics and practices you can adopt to get some sensational SEO results super quick. Opportunities for quick wins...

Having a high product ranking on Amazon is a great way to expand your sales. Improving your product positioning gets you in front of your customers and increases the chances of generating more revenue. Amazon uses an algorithm to rank the products and this algorithm is known by the name A9. As a seller, you need to remain informed about...

Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more on how it’s calculated, what insight it can provide to content creators and content marketers, and the best...

Local results appear to people who search for organizations and places nearby their location. They appear in various places across Maps and Search. Having accurate and updated business related information in Google My Business will help in improving your business existence in local search. Here are 8 factors to rank higher on Google local: 1- Enter Complete (NAP) Data (NAP...