Adopted from the following great insight shared by Jim Collins from the book Great by Choice “Victory awaits him who has everything in order—luck people call it. Defeat is certain for him who has neglected to take the necessary precautions in time; this is called bad luck.” —Roald Amundsen, The South Pole”

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In a factory, doing a job that’s not yours is dangerous. Now, if you’re a linchpin, doing a job that’s not getting done is essential.”

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventingContinue reading “A key insight that can illuminate modern day marketers”

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

Adopted from the following great insight shared by Malcolm Gladwell from the book blink “We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.”