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Engaging with Retail and Foodservice in Real Time

Given that email remains the preferred method of retail and foodservice operators for receiving information and insights, the checkoff undertook a new effort to send emails about breaking news and new research and consumer insights to retail and foodservice operators, in real time. Since its launch in April, “Beef News Now” has reached more than 2,000 target retail and foodservice operators, addressing topics ranging from USDA’s ruling on mechanically tenderized beef; to rebuilding of the herd; to sales data around summer retail beef sales. The emails provide insights on the impacts of the news events and offer tips for capitalizing on beef’s value.

Teaching Youth About Beef Nutrition

The checkoff’s second My American Farm beef game – “Grocery Grab” – garnered nearly 400 game-plays during its first two weeks. Aimed at third- to fifth-grade science students, the new game gives students a realistic experience selecting beef cuts at a supermarket, while building a nutritious meal based on USDA My Plate guidelines. Supporting educational resources that launched with the game include: a Beef Up Your Nutrition lesson plan; a Built from Beef self-direct student-activity sheet; an eComic; and Kid Friendly Beef Recipes from the checkoff’s beef and veal collections.

For additional information, check out these sites:

The beef production story is told through www.factsaboutbeef.com, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.

Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.

Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.

Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.

A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.

Bilingual consumers can turn to http://www.lacarnederes.com/, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.

Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.