The suits, filed Tuesday in state court in Camden, contend the firms are violating the state’s Consumer Fraud Act through deceptive advertising and other improper practices.

“It was defendant’s intent to mislead consumers they are buying bread and bakery products that were ‘made in house’ from scratch,” asserts a suit against Acme.

In fact, it contends, the chain “sold bread and bakery products that were frozen, delivered to its stores and then rebaked or partially baked in store.”

An Acme spokeswoman defended the firm’s actions Wednesday. “We have not seen any such lawsuit, however we dispute that any of the products we carry are improperly labeled,” said Angela Perez, manager of communications and public affairs.