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BUFFALO, NY – The Buffalo Olmsted Parks Conservancy, which manages and maintains the Frederick Law Olmsted-designed park system in the City of Buffalo, has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at local Macy’s stores can donate $1 or more at the register, with 100 percent of the donations benefiting the city’s Olmsted parks. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.

The Olmsted-designed parks, including Cazenovia Park, Delaware Park, Front Park, Martin Luther King, Jr. Park, Riverside Park, and Front Park are part of the more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.

“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Thomas Herrera-Mishler, president and CEO, Buffalo Olmsted Parks Conservancy. “The Olmsted legacy is flourishing in Buffalo through our dynamic park system that touches every neighborhood in the city. Maintaining and preserving these wonderful public spaces requires community support, and we are delighted that Macy’s and their Western New York customers have chosen to support the Olmsted Parks in this tremendous way.”

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden.

The Buffalo Olmsted Parks Conservancy manages and maintains the Frederick Law Olmsted-designed park system in the City of Buffalo, including Cazenovia Park, Delaware Park, Front Park, Martin Luther King, Jr. Park, Riverside Park, and South Park, as well as their adjoining parkways and circles. The Olmsted system encompasses more than 1200 acres in the City of Buffalo, and attracts more than 2 million people each year. The Buffalo Olmsted Parks Conservancy is the first non-profit organization in the country to manage and operate an entire historic urban park system, and is responsible for securing outside support to cover 50 percent of the annual costs of caring for the parks. For more information, visit www.bfloparks.org or call (716) 838-1249.