Bid of $10,755 wins 1937 'Snow White' billboard

The Associated Press

Posted:
07/19/2014 03:13:32 PM MDT

Updated:
07/19/2014 03:13:33 PM MDT

Click photo to enlarge

Grey Smith, director, vintage movie poster auctions with Heritage Auctions poses for a photo by a large colorful billboard from the 1937 release of the animated film ?Snow White and the Seven Dwarfs? Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez)

DALLAS (AP) — A large, colorful billboard from the 1937 release of the animated film "Snow White and the Seven Dwarfs" has been sold at auction for $10,755.

In a statement, Heritage Auctions said it was not identifying the winning bidder. The Dallas-based auction house had said the rare billboard was expected to sell for at least $10,000 on Saturday.

The 20-by-9-foot billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.

The billboard had been in a private collection for more than a decade.

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