New Branding Basics book comes in handy.

New Branding Basics book comes in handy.

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that Unicycle Creative (the agency behind Green Briefs) is featured as one of the brand examples.Branding Basics for Small Business has a lot of information packed into its pages, from classics like 10 Key Questions for building your strategy to sections that address today’s issues (“I know my brand strategy… it’s to build a Facebook page!”) And author Maria Ross’ Brand Building Blocks format makes it easy for busy businesspeople of all levels to visualize a process that has stumped more MBA’s than a Sudoku with a typo.I was proud to have been interviewed for the ‘Choosing a Name’ section. It was a chance to remind the world that a name with a good story behind it is well worth the up-front investment. It’s one step that, done right, can help market your business forever.
If you want a free copy of Branding Basics for Small Business for yourself, leave a comment below and offer up your best brand advice. If you miss this little promo (quantities limited, etc etc) is easy to order a copy online at Norlights Press (one of the friendliest virtual booksellers I’ve met) and it’s a bargain at only $15.95.

Kate

Wow, maybe I’ll get a book even this long after you posted based on response! I’d guess that you should be consistently show why your brand is a valuable partner/service/product, and you should make sure that value is specific, visible to, and really desired by your audience.

Maybe Diesel’s intended audiences wish they were more brave, even kamikaze in their individualism, and admire that quality enough to throw money at jeans they think might say so? While not objecting to the social snideness in that icky picture… Guess I’m not their audience.