The competition required entrants to download an app and call a number which would be provided on the app at exactly 9am. The night before the phone number had been leaked on a Whirlpool forum and many believed these people had an unfair advantage.

Many who missed out also complained about the time it took for the mobile number to show on their app — while some said it didn't appear at all.

Facebook pages were set up to encourage members to take action against Jeep. While others said they were directing their complaints to the Australian Competition and Consumer Commission.

Lyn Cooper took to Facebook to express her anger: "The contest was majorly flawed. The number never appeared at all and the person who was number 8 won at 2 minutes to 9am. This was a clear breach of your rules."

Another Facebook user, Muhsin A Luttoo, said he would be taking action: "That was a complete waste of my time. Jeep you can be sure that I will be suing you for unfair and unreliable advertising."

"Well done Jeep. You have ensured I will never buy one of your cars. Ever," Scott Hall wrote in anger.

Jeep Australia put the complaints down to simple disappointment, posting a response on social media.

“Wow! Thanks Australia for your amazing participation in “The World’s Most Remote Dealership” promotion. We can see that some of you are disappointed – there were over 30,000 calls made this morning for the chance to buy just 10 vehicles," it read.

Fiat Chrysler director of marketing Mark McCraith said the company did everything to ensure it ran smoothly.

"Of course people are disappointed they didn’t win but it was always going to be 10 people who would win," he told news.com.au.

“We always welcome engagement with our brand but unfortunately we can’t sell 30,000 cars at $10,000 or we would go out of business.”

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