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Just Vehicle Solutions | Full Marketing Management

Client: Just Vehicle Solutions

Just Vehicle Solutions is a family-run leasing company based in the East Midlands that specialises in the contract hire of cars and commercial vehicles for individuals and businesses.

Challenge

To attract new and existing customers to lease a vehicle or fleet of vehicles with Just Vehicle Solutions while reflecting the personable, friendly approach of a family-run business.

Our Approach

An all-encompassing strategy that includes social media marketing, content marketing, PPC campaigns and website design. From blogs and e-shots to Facebook Ads, digital content and improvements to the website, we work with Just Vehicle Solutions (JVS) every step of the way.

We have been JVS’s trusted marketing partners for over three years, advising on strategy and online user experience, managing content and creating campaigns to spread the good word about their products and services.

Results

We’ve multiplied their social media audience ten-fold via engaging content and successful paid ad campaigns, while boosting their web traffic in the thousands through SEO-focused blogs.

Our Facebook Ads have been seen in the millions, reaching well over half a million specifically targeted people with a year-on-year reduction in Cost Per Click of at least 25%. This has helped JVS generate plenty of new business through fresh lease contracts, some of which have grown to become some of their most loyal customers.

Our multi-platform campaigns, which include extremely popular competitions involving Lincoln City Football Club, have helped to tremendously increase their brand awareness in the local area and beyond, too.

Words from the client

Jake Matthews, JVS Sales Director: “We have found Knapton Wright to be an indispensable addition to our business in the 2-3 years we’ve worked with them.

“From initial social media strategy and implementation meetings through to helping and advising on all aspects of our marketing, Knapton Wright have become our go-to sense check for key business decisions and improvement of our online and marketing processes.

“I am most impressed with Knapton Wright’s enthusiasm to help and advise, as well as their quickness to respond to all of our queries. Alex has created a really great company culture where, as the client, you leave all communications feeling really cared for and appreciated.

“I look forward to working with Ollie and the team in years to come, and would be happy to recommend them to all of my friends and business associates.”