The tower is being built in the southern edge of the historic neighborhood of "Neve Tzedek".

The tower will contain 300 apartments.

Each floor's size will be about 850 sqm.

Each floor will contain 3 to 13 residential units.

The first 10 floors will be double-sized and 6 meters tall. The apartments in those stories will contain a gallery floor, so that each apartment will have a gallery floor above a half of its size, the remainder space of the apartment will be 6 meter tall, a giant window will extend along its height and width.

The plan's other goal besides constructing a tower is to rehabilitate a vast area from Eilat St. in the south, to the historic railways line from Jaffa to Jerusalem in the north. The area will become a pedestrian compound free from traffic nuisances.

The compound will be connected to "Neve Tzedek" neighborhood by a bridge passing above the historic railways line, like "Shlush" bridge.

The plan includes a rehabilitation and renovation of 3 old building in the compound.