In order to get the most out of a search program, you simply must have a great adwords list. If your adwords list is not deep enough, you will end up paying top dollar on only very few highly-trafficked phrases that post the top dollar bids. So, what are the steps to making adwords lists?

First things first: you need your list of targeted keywords and search phrases. There are many different and distinct search terms that will get you where you want to go. In making adwords lists, your aim is to save hours researching solutions to common problems.