Clumped structures in wind flows have substantially altered our interpretations of multiwavelength data for understanding mass loss from massive stars. Embedded wind shocks have long been the favored explanation for the hot plasma production and X-ray generation in massive star winds. This contribution reports on line profile shapes from the clump bowshock model and summarizes the temperature and emission measure distributions throughout the wind for this model with a focus on results that can be tested against observations. The authors acknowledge funding support for this work from a NASA grant (NNH09CF39C).