Business Insider on Magisto & The Growth Of Personal Video

Personal video is booming and we’re excited to be a part of the rapid growth and evolution of shooting and sharing personal video on the Web. In a newsletter that went out today, Business Insider talks about “Why 2013 is the year of personal video” and how Magisto fits into this ecosystem. We’re honored to be a part of their coverage and wanted to share a few of the highlights.

Personal video is bigger than you may think! Business Insider reports:

“There are more than 1 billion smartphones in the world (and counting). The average smartphone user creates 8 videos a month. That’s 8 billion videos created on smartphones every month, or — if each clip is 30 seconds long — around 1,500 hours of video created every minute of every day.

“Among the dozens of entrants in the personal video market looking for ways to improve upon raw files, Magisto stands out with its app that lets smartphone users take their videos and turn them into something unique.”

With billions of personal videos being shot every month, there’s a bigger demand than ever for easy ways to shoot, edit and share. Business Insider reports that, “With apps like Magisto going beyond the basic levels of video production, the new language of personal video is becoming unstoppable.”

Check out the full newsletter here and, if you’re just finding out about Magisto, check us out on iPhone, Android or on the Web at Magisto.com.