DoughMain Announces Close of $5 Million Funding

Proceeds Support Launch of Family Coordination and Financial
Education Platform

August 01, 2011 09:18 AM Eastern Daylight Time

PRINCETON, N.J.--(BUSINESS WIRE)--DoughMain™, the first and only service to combine family
coordination and financial education into one simple and convenient
platform, announced today the closing of a $5 million round of
investment. Funded by Angel investors, the financing will support the
launch and expansion of DoughMain.com.

“Thanks to the substantial response received from investors, we have
secured the necessary financing for launch,” said Kenneth Damato,
president and chief executive officer of DoughMain. “Our goal is to
quickly gain acceptance from families nationwide who are looking to
coordinate their households more efficiently and teach their children
important financial skills.”

The DoughMain website is slated to launch Monday, August 1. It will
offer a suite of features designed to help families coordinate their
lives while empowering them to become better educated about money.
Initial services include an integrated family calendar, chore tracker,
allowance/rewards tool and three age-relevant gaming websites.

“We have been building a ‘Do Good … For Good’ company that will yield
significant returns for our shareowners. With the close of this round, DoughMain
will begin to meet the needs of busy families everywhere,” added Damato.

About DoughMain

DoughMain is the first and only service to combine family coordination
and financial education into one simple and convenient platform. Helping
families manage their lives while empowering them to become better
educated about money, DoughMain offers a suite of on- and -offline
services, including an integrated family calendar, chore tracker,
allowance/rewards tool and three age-relevant gaming websites: TheFunVault.com
(ages 4-8), SandDollarCity.com
(ages 8 to 12) and IRuleMoney.com
(ages 13-19). To learn more about DoughMain, please visit DoughMain.com.
DoughMain is a Delaware corporation that operates under the name Midawi
Holdings Incorporated.