M-1 Global co-promoted the event with Strikeforce and negotiated
its foreign broadcasting deals outside of the U.S. M-1 Global also
manages Emelianenko.

“The main event of Fedor vs. Rogers reached an impressive 5.46
million viewers in the United States on the CBS Network,” said the
release. “The fight was also broadcast in Fedor’s native Russia by
‘Channel 1,’ Russia's largest television network, and reached 16
million viewers in Fedor’s home country. In addition, ‘Fedor vs.
Rogers’ was broadcast to millions of viewers in Korea on SBS, one
of the three major national South Korean networks, as well as
television networks in China, Latin America, United Kingdom, New
Zealand, Ukraine, Finland, Africa, Turkey, Israel, Indonesia,
Bulgaria, Romania, and Malta. Live internet streams of the ‘Fedor
vs. Rogers’ bout generated ground-breaking viewer numbers in Japan
and all over the world and these numbers continue to grow through
Video on Demand.”

In Russia, Emelianenko’s bout was broadcasted on a four-hour delay
at 12:00 p.m. by the free, government-run channel, which reaches
approximately 120 million homes.