Sahil

The Requirements :

Create a content strategy that is able to allocate quality content through various social media channels.

The Challenge :

Being ahead in digital marketing can lead to a false sense of security. It changes rapidly. Their large Facebook following, which took years to build, had diminished greatly! As digital marketing lowered barriers to entry, they now had more competitors than ever.

The Strategy :

We created a content strategy which used split testing to figure out which trends and designs resonated most with their fans. Simultaneously, we used digital marketing data to drive the brand’s future production decisions.