The 20th century saw unprecedented changes in the way western society consumed music. The rise of capitalism and the Industrial Revolution brought about an increase in technological advancements that significantly changed people’s consumption patterns. The role of music within society changed from being primarily an artistic creation, meant as a subtle enhancement to social events available to a select few, into a cultural commodity consumed by the masses. Music plays a defining role in deciding trends and has a powerful affect over our emotions. The Muzak Corporation found, through psychological research, that using music as a background to a working environment significantly enhanced production - certain elements within the music proved themselves to affect people’s behaviour. Music has, since then, been increasingly in the background of almost every human activity - wherever we are, we are bombarded by music.