Kriti Mukherjee

Kriti is a solutions-focused Marketing & Communications Professional with proven success in not only revenue performance, but also in customer service, satisfaction and retention. As a marketer, her work has traversed concept, strategy, tactical implementation and ROI management and she heads Inception’s team in Gurgaon. When she isn’t working, Kriti likes to daydream, read, drink martinis and listen to music.

In the last blog, we talked about the importance of employer branding, content types and best platforms for the same. As promised, in this piece we take you through some benefits of employer branding and steps on preparedness.

What do Apple, Google, Ikea, Ingersoll Rand and L’Oreal have in common? They have an employer brand that rules the marketing world. Wikipedia defines employer brand as a “term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers”.