Planning a trip to see pristine wildlife in Alberta this summer? Well, you should probably reconsider, according to an American environmental group.

San Francisco-based Corporate Ethics International launched a new ad campaign Wednesday, urging tourists to avoid the province due to the destructive oil sands.

The ad campaign features a minute-and-a-half long video that begins by showing images of Alberta’s landscapes and wildlife. It then becomes more sinister when the focus switches to scenes of oil-covered birds, massive tailing ponds and barren fields. The video concludes with the words, “Think of visiting Alberta? Think again.”

Corporate Ethics also has billboards going up as part of the campaign. They’ll be featured in American cities that produce a large number of tourists to Canada, including Seattle, Portland, Denver and Minneapolis. In two weeks, the campaign will expand to the U.K.

“There is another oil disaster going on in Alberta every day and as more Americans become aware of it we believe they’ll be less willing to support the province with their tourist dollars,” said Michael Marx, executive director of Corporate Ethics, in a statement.

The campaign will also have an aggressive online presence. Corporate Ethics has paid for Google sponsored links, and will feature ads prominently on travel websites. The online component of the campaign compares Alberta’s oil sands to BP’s Gulf of Mexico oil spill, with the tagline: “Alberta: the Other Oil Disaster.”

This isn’t the first time Corporate Ethics has launched a large scale attack on the oil sands. Last year, the group was behind an ad calling for an Oscar to be given to director James Cameron for his movie, Avatar. The ad compared the plundering of the fictional planet in the film, Pandora, to the exploitation of Alberta’s oil sands.

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