Strategy implementation at Bidco oil refineries Limited Kenya

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Abstract

This research paper focuses on Bidco Oil Refmeries Limited, the largest edible oil refining company in East & Central Africa .The company is not only a major player in the Fast Moving Consumer Goods(FMCG ) industry, but is also the market leader in edible fats and oils in Kenya . A case study of strategy implementation at Bidco Oil Refineries Limited is in order to establish practices at the company which have led to attainment of this positioning. Data is collated through face- to- face interviews and construct is made of strategy implementations from their understanding.
The interviewees are drawn from different employee categories of the company i.e. top management, middle management and line ( operative) level personnel. An in-depth interview is also held with the Chief Executive Officer of the- company. Data analysis establishes that the company is a large finn with experienced workforce, having ~ell articulated goal, mission & policies which have been effectively cascaded to employees. From the construct, it is further established that company profile and structural configuration, culture, Leadership, unique organizational competencies, contemporary management systems such as Gemba Kaizen as well as appropriate resource allocation enabled the company to implements its strategies to become market leader.
Some resources and systems within the company were identified as unique enablers resulting in quality, swiftness and fast cycle time capabilities. It was established that strategy implementation at the company was customer -centric in all aspects.