GoPro CEO: We're 'absolutely' open to selling company

GoPro CEO and Founder Nick Woodman said his company is open to a sale.

"It would be irresponsible not to," Woodman told CNNMoney. "If there was an opportunity to merge GoPro with a larger parent company that could help us scale our business and provide a better return on investment to our investors than we can alone as an independent company -- absolutely ... we would welcome the opportunity to explore such an opportunity."

Woodman, who made the comments at CES in Las Vegas, noted GoPro is not actively pursuing a sale at the moment or in active discussions.

A spokesperson said the company is working with JPMorgan to explore its options.