Apple just completely changed the fundamental shape of the most
important, most successful, and most recognizable tech product
that the world has ever seen.

That’s courage.

It is. But as I wrote when Phil Schiller used the word to explain why they removed the headphone jack last year, that took courage too. It takes courage to rob a bank too. The objection people had to calling the removal of the headphone jack “courage” is based on the notion that courage is always noble. You can despise the notch and/or think it’s the stupidest thing Apple has ever done, but still acknowledge that it took courage to embrace it.

My objection (again, after admittedly only spending 10-15 minutes with an iPhone X in hand) remains that Apple could embrace the notch on the lock and home screens, allowing for this new iconic silhouette, without embracing it all the time.

I suspect (or maybe it’s just hope) what might happen is something along the lines of the evolution of the new look-and-feel that debuted in iOS 7. With iOS 7, Apple took everything to an extreme. The thinnest, lightest fonts. The least amount of button-y shapes for buttons. The least amount of depth and texture in the interface. The most amount of translucency. Each year since then, iOS has turned the dial away from the extremes on all those things. iOS 11 goes so far as to make common use of very heavy, black weights of San Francisco in the UI. I think that could happen with the software’s handling of the notch.

Or maybe we’ll just get used to it quickly. I really don’t want to spend too much time ranting against something I’ve only used for a few minutes.