Over 300 Cameras Now Support Eyefi Memory Card Detection

MOUNTAIN VIEW, Calif., June 24, 2014 — Eyefi , the global leader in digital camera connectivity, today announced that more than 300 digital camera models now include Eyefi Connected functionality. In achieving this milestone Eyefi Connected is by far the most widely adopted technology for connecting digital cameras to a wireless SD card, providing customers with the easiest and most capable connectivity solution on the market.

Eyefi Connected firmware is embedded into cameras enabling them to instantly detect when an Eyefi SD card is inserted. This functionality allows the photographer to control the wireless features using the in-camera menu options to seamlessly transfer pictures to their smartphone, tablet or PC, wirelessly. Eyefi Connected cameras also include features such as the ability to power toggle the WiFi radio, select when photos transfer and advanced power management to maximize battery life.

"Our research shows that even with the explosive growth in mobile photography, many consumers still rely on digital cameras for important picture-taking occasions and special events," said Alan Bullock, associate director of connected imaging trends at InfoTrends. "Eyefi brings WiFi connectivity to nearly any digital camera and with Eyefi Connected technology built-in to most cameras, Internet connectivity is a seamless part of the camera's function."

This achievement coincides with the one year anniversary of Eyefi Mobi – the company's flagship product offering. In April, the company launched Eyefi Cloud, making Eyefi Mobi the world's first WiFi SD card to automatically transfer photos from the camera to the cloud, making every picture instantly accessible, anytime, anywhere—to enjoy, curate and share securely and privately.

"Eyefi Connected is one of the most important benefits we offer our camera partners and consumers," said Matt DiMaria, CEO of Eyefi. "When combined with Eyefi Mobi and Eyefi Cloud, photographers can enjoy the full power and quality of their digital cameras with the convenience of their smartphone, tablet or smart TV".