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SEO Egghead Consulting Group is a web development firm dedicated to creating custom, search-engine-optimized web site applications.

We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" - the search engine. To us, search engines are people too.

Web Site Development

Designing applications from the ground up for search engine friendliness.

NEED A GREAT WEB SITE? NEED IT TO BE SEARCH-ENGINE-FRIENDLY?

SEO Egghead is a web development firm dedicated to creating custom, search engine optimized web site applications. We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" — the search engine. To us, search engines are people too.
Click here to talk to us. We'd love to help!

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A successful web site requires a solid foundation — and it must be designed with the search engine in mind if organic rankings are of concern. And you're reading — so they probably are.

Search engines are the exponents of the explosive growth of the Internet, and an entire industry has grown around their huge popularity. Each visit to a search engine potentially generates a conversion for a business. Obviously, this can be fantastically lucrative if exploited.

Less obviously, the effect of the search engine explosion phenomenon is that web developers are now more involved in the search engine marketing process. To rank well in a search engine, it is not necessarily enough to "write relevant content." Rather, the web application developer must be aware of the implications design may have on marketing, and he must build a web site fully aware that certain features or technologies may interfere with a search engine marketing campaign.

Search Engine Optimization Cannot Be an Afterthought

One common misconception is that search engine optimization efforts can be made after a web site is launched. This is frequently incorrect. Whenever possible, a web site can and should be designed to be search engine friendly as a fundamental concern. Unfortunately, when a preexisting web site is designed in a way that poses problems for search engines, search engine optimization can become a much larger task. If a web site has to be redesigned, or partially redesigned, the migration process frequently necessitates special technical considerations. For example, old URLs must be properly redirected to new ones with similar relevant content.

An improperly designed web site can interfere with a search engine's need to periodically navigate and index the information contained therein. In the worst case, the search engine may not be able to index the content at all.

When people ask us where we'd suggest spending money in an SEO plan, we always recommend making sure that one is starting with a sound basis. If a web site has architectural problems, it's tantamount to trumpeting your marketing message atop a house of cards.

Architectural Minutiae Can Make or Break You

The search engine spider is "the third browser." Many organizations will painstakingly test the efficacy and usability of a design in Internet Explorer and Firefox with dedicated QA teams. Unfortunately, many fall short by neglecting to design and test for the spider. Perhaps this is because one must to design in the abstract for the spider. We don't have a Google spider at our disposal after all; and we can't interview it afterward with regard to what it thought of our "usability." However, that does not make its assessment any less important.

That foundation — the architecture of a web site, is a primary focus of SEO Egghead, Inc. when designing our custom applications.
The CEO of SEO Egghead, Inc. is the author of Professional Search Engine Optimization with PHP, which aims to illustrate how to build a solid foundation.
If you are interested in having us design a custom application, click here for a quote.

We also work to retrofit and/or fix web sites that present problems for spiders. Sometimes it is difficult — other times it is trivial. If you are interested in those services,
click here.