Strengthen your B2B relationships and increase sales.

About Sales Guard

Sales Guard helps account managers build strong B2B relationships and increase sales from the most important accounts.Also, Sales Guard is the sales managers’ time saving tool for overviewing both churn signals and sales opportunities uncovered from surveying individual customers – and to monitor the corresponding actions initiated by account managers.The management team uses Sales Guard to get a quick overview of the true ”health condition” of the company’s top accounts. A continuous inflow of new sales opportunities and ideas for future business cooperation – formulated by the customers’ key decision makers – gives the top executives a unique opportunity to perform customer driven business development.

Plan the necessary actions in order to solve the problems and pursue sales opportunities.

How strong is the customer base?

The Customer Relation Status overview gives management a total picture of the current ”health condition” of the B2B customer base or within a specific segment:

Are the key accounts committed towards our company?

Do our products, processes and people give excellent performance as viewed by our customers - any areas in need of improvement?

What are the possibilities of increasing sales to our customers?

Where should our focus be?

The management team uses Sales Guard to uncover customer segments in need of special attention:

Which performance areas are in need of strategic attention to raise future customer performance for the company as a whole?

Are there any specific customer segments – geographical regions or product areas – holding an unusually amount of ”red customers” or sales opportunities?

Large corporations plan to boost digitalization of their B2B sales organizations in 2018!

Top B2B commercial executives: “Optimizing the use of sales tools and CRM systems – as well as introducing a more digital and well-structured key account management approach - will be the coming year’s most important actions in order to boost sales to existing customers”.