Unstoppable Success Radio

UNSTOPPABLE SUCCESS RADIO is all about helping you achieve your goals faster, smarter and with greater ease.
Kelly Roach is a Former NFL Cheerleader and Fortune 500 Executive turned Entrepreneur Mentor and Business Growth Coach. Every week you will receive new episodes jam-packed with actionable strategies, powerful mindset shifts and key takeaways certain to help you breakthrough and accomplish just about anything.
If you are looking for inspiration, motivation and hard hitting content to help you get it done, you have found a home with UNSTOPPABLE SUCCESS RADIO.
(core topics include sales, marketing, entrepreneurial success, business growth strategy, mindset, leadership and team building) Visit www.kellyroachcoaching.com for more!

For years, people have been saying content is king. And while content is important, what happens when you create a ton of content but don’t make sales from it?

Times are changing and we need to start thinking about content in a different way. In this episode we are talking to Ross Simmonds, serial entrepreneur, about how important it is to not only create the content but also the distribution low-down.

In this day and age, creating content has become the norm. We know what when we have a business or a blog that the most important thing is to create content the correlates with our business. However what people forget to realize is after you create it, you need to DISTRIBUTE it. You need to find the platforms, connect with the people in your audience and get your content out there!

Daily interaction is key to getting content to your audience in an organic way. Ross explains that commenting, liking, and reposting content in the same niche will help build that relationship. It’s all about the one-on-one interactions. Gathering a big following takes time (like anything in business). It takes a lot of little interactions NOT just one day of liking some photos.

It’s not always about creating something, it’s about creating and BUILDING. Once you put in the time, life will reward you with success!

When you think about a person who has clarity, drive, success, and motivation-- who do you think of?

Are they the CEO of a large company, a big time podcast star, or a celebrity in their niche? Either way, they are probably KILLING the game when it comes to business. They are making big moves that are all in line with their big goal.

So, what are you waiting for? It’s time to make that YOURSELF that person. When we think about how to get our business to really take off, there are so many things we could go over. Today we are going to focus on just one part of the puzzle: your calendar!

That’s right, it’s time to take something so simple as calendar blocking and use it to your advantage in business. It’s all about the time audit today, and by creating 10 core blocks in your week your calendar will start to work for you, not against you.

When it comes to how to break up these 10 blocks here are some things to think about:

Reflect on your vision board. Look to see what those 10 blocks should be based on what your big goals are. All these goals and dreams will be on your vision board so use it as a reference to creating these recurring blocks

Make 7-10 of these blocks correlate with putting money directly in your pocket. This will allow your business to continue to go and move forward. These little goals will help achieve your big goal

Determine how many hours and how often do you need to do these blocks in order to get your goals accomplished. You need to find the perfect mix of both but also don’t over work yourself. Find the right amount of hours that work for you and your dreams

Remember that you can take charge of the hours you want to work. If you don’t want to work of Friday’s, then stick to your time blocks and work the extra hours Monday-Thursday so you are set for the weekend. You just need to focus on what you want, and watch your business and your calendar expand.

At the end of the day, where your time goes your energy will flow. Have the discipline to focus on your calendar blocks and become...Unstoppable!

FITNESS: the one thing we all wish we were more involved with but have the hardest time actually doing it. Raise your hand if this is you (I know my hand is raised)!

In this episode we are chatting with Siphiwe Baleka who, after spending years training to swim professionally, took a different turn with his life. But it wasn’t originally a turn to entrepreneurship (yet).

Once he graduated school, Siphiwe got into the profession of truck driving. Noticing the weight he gained after just a couple weeks, a lightbulb went off and the result was-- a 13 week weight loss program for busy people who can’t get to a gym, don’t own the equipment in their houses, or don’t have access to healthy food markets easily.

Whether you’re a truckdriver, consultant, busy parent, or simply someone who wants to maximize the little time they have, Siphiwe created something anyone can benefit from.

We create excuses to not doing something or say we will do it tomorrow but THE TIME IS NOW! So what are you waiting for? This is Siphiwe’s philosophy - his exercises are 4 minutes long and are simple and creative ways to get active and burn fat fast.

When you get the mindset to win and succeed, positive things will happen. Put yourself in a place where you will succeed and get your mindset in the zone! It’s time to change your concept of what a workout is and start getting active no matter what!

Grab a copy of Siphiwe’s book and dive into the 4 Minute Fit workouts and his 13 week weight lose program!

When thinking about your content and your business, you need to be thinking about three things; frequency, consistency, and aggressiveness.

Besides the obvious differences with corporate and small business, larger companies with larger teams have the ability to do a lot with the content they have. That isn't the case with small businesses.

So if you *are* a small business owner, know this: it’s time to stop worrying about the AMOUNT of content and focus in on the QUALITY of the content.

When you focus on too much as a small business owner, the projects can get lost. So focus on just a few things, and do them to perfection.

Take a look at the content you’re planning to push out this week. Is it:

Going out when your audience is online to consume it, or are you using the “post and pray” method?

Have you stuck to a consistent schedule so that your audience knows when to expect to see you online?

Are you repurposing, resharing, etc. enough to tackle today’s short attention span?

It’s time to get your brave on! Throw away that nasty four letter word FEAR and take life by the horns.

Speech Stylist and Professional Speaker Chantelle knew that she was destined to be a performer. When people hear a speech, they tend to remeber to the story rather than the facts. It’s all about making impact and spreading the word of courage. Chantelle understood the power of words and how speaking to an audience.

She explains these SIMPLE ways that you can get more speaking engagements and build your story not only with the audience but with the host of the event:

It’s all about the research. If you don’t do your homework, you are going to walk in blind. Use this time to filter what type of event you want to go to, who is going to attend and even how far away it is. Use this time to get all the facts BEFORE you make the trip.

Build your relationship with the host. This is a networking opportunity so connect with the people who are there. It’s always about the long game when it comes to entrepreneurship. Stay awhile after the event, get there early and help set up, or ask how you can promote their book; do something for them!

Make the appearance about them! This day all isn't about you, show the host that you want to help promote, sell a program or help sell their book. There are so many ways you can make the event about them out!

Speech is a powerful thing. It can change minds and reach so many people. However, without the right approach and cultivated relationship, you might have a hard time even getting your foot in the door. So tell your story and watch FEAR fall away.

We look at numbers everyday. We dial them on our phones, we check them to make sure we are going the right speed, and we use them to splurge a little here and there (wink wink). But we need to start looking at them differently.

In this episode we are talking about numbers that REALLY matter when it comes to online marketing. Let’s be honest, there are numbers flying all over the place. You need to know how to understand the results you get. Good business practises are not always measured in dollars and cents. There are 4 areas you need to focus on when trying to understand your numbers.

Build a list! In the online world your list is everything. The people on it are your potential buyers. Building your list every month will create the growth in your business

Look at how much revenue you make based on your email community. This number can change but the math is still the same. Once you figure you out how many people you need add a month, you can set REAL goals to see growth.

How many leads do you need to gain in order to get a new customer? You need to be thinking about this so you can start making the connection between a lead and a new client

Understanding what the lifetime value of your customer! See what a current customer is valued at. Once you know how much to spend on a current client then you will get a better idea for future clients.

Looking at the numbers is something every business owner needs to do. It’s time to stop running the business with your emotions and running the game with NUMBERS. Now you may need to listen to this episode more than once and take some notes, but that's ok! Like I said before we see numbers all the time, so it’s time to pay attention to numbers that REALLY matter!

We all have a WHY story behind our dive into entrepreneurship. So what made Emmy Award winning, former NBC anchor Darieth Chisolm change her entire career path in favor of starting her own business?

It might be something you relate to: wanting to be fully present in her son’s life and be the role model and self-starter that she wanted to be for him.

It’s no surprise that making such a big change -- especially as a person in the public eye -- can be nerve wracking. Today, Darieth shares her secret sauce to making the change, balancing family and business, and finding fulfillment after what some might consider the “dream” career.

Darieth’s biggest advice in making the decision to become an entrepreneur:

Keep relationships at the top of your list. Relationships keep the world spinning so never stop making them.

Utilize workshops or retreats. They make the perfect place to re-share content and on a personal level.

Time management! Know your limits when it comes to scheduling. Block things out so you know what you have to do that day and execut.

If there’s one thing to take away from today’s episode, it’s this: when your WHY shows up in a big way, follow it smartly and strategically… it will never steer you wrong.

There is no ‘i’ in team. It's the same in sports as it is in business. When you trust and know the team that is standing on the field with you, nothing can go wrong.

In business, we call this building your infrastructure. Building the foundation to get your business to the sky. It’s about creating a business that will be remembered for generations. In order to do that, we need to be thinking about the next step NOT the next five steps. Think about your business from day one of what you want to accomplish, set a goal. Then build the foundation for that dream.

When laying down the foundation you need to be thinking about a few things:

You always need to have traffic and leads coming into your business. Without your leads, there is no new income. You need these leeds in order to grow and expand your business.

List building, list building, and list building. Once you capture your leads, you need to nurture them. People buy based on how much content they consume, so stay on their mind!

...And most importantly!

TEAM! TEAM! TEAM! You are not going to be able to be great at everything in your business. Find people who you trust, complement you and allow you to go international!

These are the things you need in order to build your business up. In order to have a solid and successful business, you need to build a strong foundation. Don’t let money be an excuse not to hire people. Embrace the team building experience and watch your business sore!

It’s all about the ‘gram! Social media has longevity and some platforms last longer than others. We see it all the time with the ups and downs of Twitter, Vine, and Facebook. The next big social platform on the rise? INSTAGRAM!

Instagram is growing and we are seeing almost everyone turn to it for not only personal but also business. In this episode we are talking Intagram expert, Jasmine Star! She is law school dropout who followed her dreams to start her own photography business. Over the years, she has also mastered the world of Instagram.

Jasmine knows from experience, that getting it right the first time will almost never happen. It takes time on figuring out what your audience likes. Try, try, and try again and figure out what works for you. Once you figure this out, you will “go viral”! Getting the perfect photo with the right caption will give your Instagram the attention it deserves.

When starting your Instagram, remember that it takes time and a bit of organization. Get that down, and your process will be much easier. Other considerations:

Plan your week in advance! Look to see what you have in store for the week ahead and plan your posts based on what you are doing. There is value in planning out your content ahead of time.

Create content that sparks interest. Share how-to’s, guides, or training anything that is shareable content. When you create content that can be shared, it makes it easier for people to share and spread the word about your business

Add hashtags to your photos. Hashtags is one of the only things that people can search on Instagram, so add them to all your photos. Make sure they are relevant to your picture and get them in front of your profile!

Make Instagram part of your daily routine. Add it to all the other social media you have going on and watch it take off. If you show up, people will care about what you are putting out there. There are millions of people on Instagram, get them engaged in what you are putting out there! Love yourself, love your Instagram.

Mentioned in this episode:

Jasmine just launched a new program calledwww.mysocialcurator.com. In this program Jasmine will send you 15 photos and 15 captions that you can use on Instagram! This is perfect for people who may need a quick idea or something to post for a day on your Instagram.