In 2017, CMA hosted two sold-out events. Our first breakfast series featured Judy John, North American Chief Creative Officer and CEO of Leo Burnett Canada. As CMA’s 2016 Marketer of the Year, Judy was joined by Brent Nelsen, Leo Burnett’s North American Chief Strategy Officer, to provide high-level storytelling on the vital role of strategic planning in the creation of effective advertising.

The second event featured Steve Levy, COO of Ipsos, who shared insights from the eleventh edition of the Digital Marketing Pulse Survey.

CMAideas, Presented by Ethnicity Multicultural Marketing

February 27 | Toronto

The Changing Face of Canada – The Why and the ROI: This executive event provides insights into the multicultural consumer, followed by practical and tactical tips on developing an overarching multicultural strategy.