Farmboy - Bancontact / Mister Cash

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Bancontact / Mister Cash

Imagine you’re on a festival with some friends and only one of you has cash… Or you’re out for a cocktail with the girls and whoops, no money… How embarrassing when you’re in a restaurant and can’t pay the bill or order in pizza and have to let your friends pay? No problem! Just pay your friend back with the Bancontact app right here, right now.

Farmboy produced a couple of videos for the launch of Bancontact’s new, free application. Leuven based advertising agency ‘Kunstmaan’ came up with the idea and we engaged ourselves with the technical translation in consent with the customer. We took this existing idea and shaped it visually, by organizing a green key production, developing the art direction, providing styling and props on set, in other words: we created these clips from just a simple idea into a smashing commercial advertisement.