The Deming Quality Assurance Page

1. Create constancy of purpose toward improvement of product and
service, with the aim to become competitive and to stay in
business, and to provide jobs.

2. Adopt the new philosophy. We are in a new economic age.
Western management must awaken to the challenge, must learn their
responsibilities, and take on leadership for change.

3. Cease dependence on inspection to achieve quality. Eliminate
the need for inspection on a mass basis by building quality into
the product in the first place.

4. End the practice of awarding business on the basis of price
tag. Instead, minimize total cost. Move toward a single supplier
for any one item, on a long-term relationship of loyalty and
trust.

5. Improve constantly and forever the system of production and
service, to improve quality and productivity, and thus constantly
decrease costs.

6. Institute training on the job.

7. Institute leadership (see Point 12 and Ch. 8). The aim of
supervision should be to help people and machines and gadgets to
do a better job. Supervision of management is in need of overhaul
as well as supervision of production workers.

8. Drive out fear, so that everyone may work effectively for the
company (see Ch. 3).

9. Break down barriers between departments. People in research,
design, sales, and production must work as a team, to foresee
problems of production and in use that may be encountered with
the product or service.

10. Eliminate slogans, exhortations, and targets for the work
force asking for zero defects and new levels of productivity.
Such exhortations only create adversarial relationships, as the
bulk of the causes of low quality and low productivity belong to
the system and thus lie beyond the power of the work force.

12. a. Remove barriers that rob the hourly worker of his right to
pride of workmanship. The responsibility of supervisors
must be changed from sheer numbers to quality.

b. Remove barriers that rob people in management and in
engineering of their right to pride of workmanship. This
means, inter alia, abolishment of the annual merit rating
and of management by objective (see Ch. 3).

13. Institute a vigorous program of education and
self-improvement.

14. Put everybody in the company to work to accomplish the
transformation. The transformation is everybody's job.