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Claim: Beverage Choice = Politics

I’ve been a little slow to blog these things lately, but this comes from BeverageWorld magazine. They published the results of a poll connects beverage choices to political affiliation. They break the politics down into six choices: Democrat, Republican, independent, independent liberal, independent conservative, and none of these, then they compared booze and soda-pop choices for each.

Of booze, Democrats and “none of these” drink the least. The three varieties of independents seem to drink the most. Conservative independents are 42% more likely than the national average to tipple some variety of whisky, while liberal independents are 47% more likely to drink imported beer. Overall, the liberals are more likely to drink than the conservatives, but Republicans are more likely to drink than Democrats.

The implication, of course, is that candidates can woo swing drinkers by offering the right drink to the right person. Which, as my wife would say, is just good manners.

Chart: Alcohol Preference By Political Affinity

Index refers to how more or less likely than the national average (100) consumers of a political persuasion are to drink certain beverages.