I don't understand the use of CGI in game trailers. Games look good nowadays. Good enough to sell you an idea/concept. If something isn't ready to show don't show it. This industry has moved to a model that doesnt make sense. They showcase games years off with CGI trailers then people get angry/confused when features in the CGI trailers don't turn up. It is even worse when we see CGI trailers of games coming out in meer months. Why can't this be done with in game footage? Why does it have to be done with CGI? It shows very little of the final product. It should be at that stage by now where in game footage can be used

its CGI , and you can't complain about voice acting just by seeing 1 trailer , the trailer didn't say (real time footage) so don't come up with the FPS problems and i liked the trailer it showed 3 weapons , the main character , and part of the story ; it have everything we want from trailers ...

What's wrong with the industry is advertising a game with actual gameplay and then the end product being nothing like what was shown. Watch Dogs & Dark Souls II being the two main culprits of that. CGI is harmless, all it's meant for is to introduce and get you hyped for a game.

Agree...however "meant to get you hyped for a game" is precisely the problem. Put the attention and resources dedicated to a CGI trailer (that has no significance on how the game will be played) into the game design. Who cares about getting hyped? Create a great product and "hype" will take care of itself.

Yeah, but we don't live in the day and age of letting a product speak for itself anymore. This is the digital age where you have to have continuous momentum and that's for every form of entertainment whether it be movies, music, or games. You have to present something in order to keep consumers interested because consumers have the "here today, gone tomorrow" mentality. Back in the day you didn't have to hype your games because video games weren't at the mainstream level it is today and game development was also wasn't as expensive.

You seem like a nice guy Hart, but it sounds like you have no idea how media and interactive entertainment really works.

Creating a great product does not mean "hype" will take care of itself. If that was the case, then not only would the video game industry be vastly different, but so would many other types of media like movies.

It sounds like you want to live in a perfect world where the good games sell the best, and the bad games sell the worst, but thats just not a reality.

CGI has never done anything for me... I'd personally be happy with concept art and interviews until a game is ready to demo, or better yet, wait until it's ready to demo...

But I wouldn't go as far as to say CGI is done horrible creation ruining the industry... I just don't pay them much attention...

Hype isn't killing the industry either. There are enough ways for gamers to decide if a game is right for them, so there's no legitimate reason for anyone to be hyped into a bad purchase...

And preorders are down because gamers are finally realizing they are pretty useless... there is never a shortage of physical discs available at launch, and more and more people are downloading games anyway.

As a PC gamer CGI is a nightmare, what's the point of having a high end PC just to load an avi file? But I give Ubisoft credit they always transition from CGI to real time gamplay quite nicely so it's forgiveable.

Batman Arkham Origins is the worst at this as practially every cut scene was a cgi movie. Such a lame lazy way to show consoles on par with PC.

trailers are a different thing and mostly try to give u a cinematic feel or they reuse the trailer for commercials and so on but its a different thing as FlameWater said if they flatter the hole game with cgi. it greatly disturbs the gaming experience.

To be honest, there's really no point in showing something else than CGI in AC trailer, because we all know how the games play. I got nothing against CGI trailers etc if done well, but we do maybe see too much of them.

its no big deal for the first look at official video to be CGI. its just a intro to what the idea of the game is. if someone really thinks that CGI is ever representative of the actual game then you are just fooling yourself. thats like telling an automobile company that doing concept designs for their upcoming models is a bad idea.

They announced this one late, Im already interested in AC Unity, and even though I don't have the ps4 yet, Id rather wait, skip Rogue, which seems utterly familiar, and play the game that is slightly more innovative.

You children need to understand what the article about. It's basically saying developers and publishers should let the gameplay speak for itself, the gameplay should entice gamers to make a purchase. The company shouldn't make a hype machine trailer to entice people to play their game. It's like buying a car, you purchase it based off of its performance, not off of how it looked on a commercial. Marketing a game is reasonable, as is any product, but let the gameplay entice players. All that money spent on that trailer could have went to something else, not to a CG trailer that shows nothing about the gameplay. Most adults don't even bother looking at those trailers because it shows nothing about the game, we want to see gameplay. Idiots on the other hand get hyped at a CG trailer.