Sandra Martin to lead Canadian Living editorial

The former EIC of Walmart Live Better joins the TC Media pub.

Sandra Martin, the former founding editor-in-chief of Rogers Media’s Walmart Live Better, will join the magazine on Nov. 3 as its multi-platform editorial director to lead its strategic development and execution of editorial content initiatives.

Prior to her role at Walmart live Better she was executive editor of Today’s Parent.

Martin fills the role left vacant after the departure of Jennifer Reynolds last month, who took on the job in 2012.

The news comes a month after Susan Antonacci, former associate publisher of TC Media’s English consumer brands, including Canadian Living, announced her retirement. Jacqueline Loch, VP and group publisher for Toronto and Vancouver at TC Media, took over Antonacci’s duties.