Released on April 22, the print ad, created by BBDO Guerrero creative team, Dale Lopez, Nikki Golez, Michelle Edu, and Ana Alcala, shows a visual representation of the effects of garbage to the environment. Waste materials such as paper, plastic, and glass were collected to create a typhoon made of trash. Text on the ad shows how citizens dump 200 typhoons’ worth of garbage on Metro Manila, and how waste management systems are actually in Philippine law.

This just marks another campaign for Manila Bulletin in keeping the newspaper’s passion of keeping everyone fully informed.