Campaign aims to conquer ‘myths’ about ethanol, marine engines

WASHINGTON, May 10, 2017 - If you travel to just about any large lake, you’ll likely find gas stations promoting “No ethanol in our gas” in an attempt to lure boaters who are concerned about ethanol blends. But the Renewable Fuels Association hopes to change the perception that ethanol won’t work in marine engines.

The association is launching an ad campaign this week, starting with a two-page ad in the latest issue of Marina Dock Age, which is delivered to nearly every marina in the United States. A copy of the ad can be found here. The campaign will also feature educational outreach and further ad placement in news outlets throughout the country, in an attempt to demonstrate that E10 is safe for all marine engines.

“There continues to be misinformation on ethanol and boating that our critics spread in the hopes of confusing consumers, but the truth is that for nearly 30 years, 10% ethanol has been used in all types of marine engines,” said RFA President and CEO Bob Dinneen. “Ethanol is the lowest-cost, cleanest-burning fuel on the planet and with its higher octane rating, ethanol can give boaters an extra power boost. Ten percent ethanol is safe to use in boats, and any group saying otherwise isn’t telling the truth.”

In another effort to educate boaters, RFA is also a co-title sponsor of the Crappie Masters Tournament Trail this year.

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