It is common for every advertiser to deal with a low ad rank and tight budget during the optimization of your Google Ads campaign. You can’t able to increase your bids to improve either your ad rank or your campaign’s average position. If you stuck with this situation anytime, just don’t get despair and follow the steps below for you to improve your ad rank that doesn’t require raising bids.

1. Quality Score & Ad Rank Formula: Most people forget about the Quality Score of their ad while optimizing their ad campaign. So, if you have any keywords with low-Quality Scores and high average CPC you should better delete and replace them with new keywords.

2. Use Search Terms as keywords: One should add relevant keywords from search terms through you can be rewarded with a higher Quality score and average positioning Compared to those of your regular keywords. Including new keywords with high-quality scores might actually improve your ad position and lower your average CPC.

3. Always Improve your website: One should make their website user-friendly as it can improve your Quality Score. Also, the website being SEO-friendly can also improve your website performance a lot in your Google Ads Campaign.

Do you got doubts regarding this question An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids…then do let us know by leaving a comment below.