Crayola launches some new "skin tones"

May 22, 2020

When kids go to draw themselves, it’s not always been easy for some of them to find a crayon that matches their skin. But thanks to Crayola, that’s about to change. They’re coming out with a “Colors of the World” line featuring 24 new crayon colors that represent 40 global skin tones.

Crayola partnered with Victor Casale, CEO of MOB Beauty, to carefully create the shades that go from extra light to deepest, with rose, almond and golden undertones. He has more than 30 years experience creating foundation colors for global skin tones and was the chief chemist and managing director of R&D at MAC cosmetics. He says, “Inclusivity should be accessible for all ages,” and adds that this collection “gives children a greater opportunity to accurately represent themselves.”

Each crayon in the collection comes wrapped in a gradient skin-tone label with the color name in English, Spanish and French. The names, including light golden, medium deep rose, and extra deep almond, are supposed to help kids choose the one that feels closest to their skin tone. The “Colors of the World” crayons aren’t available just yet, but you can sign up on theirwebsiteto get an email when you can buy a box.