Paul Zak

Paul Zak – Neuroeconomist and Author

Q: Who is Paul Zak?A: Dr. Paul Zak is a Professor of Economics, and the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University. He is also Professor of Neurology at Loma Linda University Medical Center, and is a Senior Researcher at UCLA.

Q: What has Paul written?A: Paul is a pioneering researcher in the new field of neuroeconomics, where he studies the brain chemical oxytocin and its influence on human behavior. His findings have been featured in The New York Times, The Wall Street Journal, USA Today, and Scientific American, among others. His first book is The Moral Molecule: Vampire Economics and the New Science of Good and Evil.

Q: Where can I find Paul?A: Find out more about The Moral Molecule on the book’s website and read Paul’s blog on Psychology Today. You can also check out Paul on Wikipedia, follow him on Twitter and like him on Facebook.

We talk to neuroeconomist and author Dr. Paul Zak about how the brain chemical oxytocin affects morality, maintaining narrative in a science book, writing for a general audience versus for the scientific community, becoming a narrator with whom readers can connect, and the importance of online promotion.