Jay Marwaha

Founder and CEO of Syntasa (an AI assisted customer intelligence platform). He has over 20 years of professional experience in the field of analytics, data science, performance measurement & management, and strategic planning.

Who Owns the Data?

Who Owns the Data?

When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner...

It’s a tale as old as mankind. When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner should be. Data ownership is no different. Every day companies handling large amounts of data are grappling with this.

6 Tips for A New Chief Data Officer

6 Tips for A New Chief Data Officer

Most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill...

The title of Chief Data Officer has only emerged in the past few years and most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill, they tend to walk in barefoot. That is, they come in without any overarching strategy for how the company’s data should be stored, shared and exploited.

Will GDPR Rule You or Will You Rule It?

Will GDPR Rule You or Will You Rule It?

Any company that stores data on EU citizens is obligated to comply with data privacy rules called GDPR.

As of May 25, 2018, any company that stores data on citizens of the European Union will have to comply with a set of new data privacy rules called GDPR. The deadline to comply is fast approaching. GDPR will apply in the UK, and the 28 member states of the European Union, beginning May 25, 2018.

Retailers Can Have Their Bricks and Click Them Too

Retailers Can Have Their Bricks and Click Them Too

Despite what you might have read, retail is not dying. With the right omni-channel strategy they can outperform...

Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.

Data That Stays Together, Works Together

Data That Stays Together, Works Together

Your company is sitting on a gold mine of customer data, just waiting to be integrated and activated.

When it comes to data analytics, marketers are missing the forest for the trees. If you think your company’s most marketable data source lies in your enterprise data, think again. Your company is sitting on a gold mine of customer data, siloed in different departments, just waiting to be integrated and activated.

Are Homemade Customer Analytics Applications Better?

Are Homemade Customer Analytics Applications Better?

Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when…

Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.

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