Adobe Analytics Dashboard Tutorial

Let’s face it, when most of us get a client using Adobe Analytics (Omniture SiteCatalyst) for the first time, we are dazed and confused to say the least. Moving from Google Analytics to Adobe is not an easy transition.

For starters, URLs are replaced by PageNames. The first thing you need to do is learn this naming convention which is unique to every implementation. To a major extent that is the point of Adobe Analytics. Everything is custom, you own your data, and there is no sampling.

The instructions for the dashboard below are to monitor mobile organic traffic which became particularly important since Google’s Mobilegeddon update. But the major takeaway is that this can be used to create any dashboard and introduce you to the Segment Manager capabilities of Adobe Analytics.