“When out shopping we find a lot of super colorful items with super colorful packaging. What we tend to forget is that this packaging is only waste at the end of the day.”

“16 million tons of packaging end up as waste every year in Germany alone”

“We need a shopping revolution. We need to move away from wasteful single-use packaging, and instead make zero-waste and unpackaged food available for everyone.”

“This project is there to send a signal to the food industry that different ways of operating are possible. And we as customers finally are able to buy things the way we really want to. We believe that the current way of shopping is not sustainable.”

Original Unpackaged (Original Unverpackt) is a new concept store opening soon in Berlin.All products will be sold without packaging with a focus on regional produce.

How does it work? Most products will be dispensed in bulk. Customers are encouraged to bring their own containers or borrow some from the store or use recycled paper bags.

Brands will be carefully selected and local or regional produce will be first choice.

There will be organic but also more affordable produce so as to open the doors to consumers on any budget.

Franchise options to their business model will be available.

This idea is not new in Europe. A store in London of a similar name ‘Unpackaged’ closed down last year.

But there is hope that the soon-to-be-opened Original Unpackaged Berlin store will keep open for years to come.