Coke Promotes Mini Cans In Tiny Vending Machines

BERLIN -- Coca-Cola is using pint-size vending machines to promote its new mini Coke can size in Germany.

With the help of ad agency Ogilvy & Mather's Berlin office, the soda giant installed tiny newsstands in five major cities throughout Germany, each of which featured a downsized vending machine merchandised with 7.5-fl.oz. cans. The diminutive kiosks also sold newspapers, candy bars and other snacks.

The tagline for the campaign is "It's the little things in life that make us happy."