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Microsoft loses exclusivity in shaken up Yahoo search deal

Microsoft will continue to provide search results for Yahoo, but in a reduced capacity. The two have renegotiatedthe 2009 agreementthat saw Redmond become the exclusive provider of search results for a company that was once known for its own search services. This came amid speculation that Yahoo would try to end the agreement entirely.
The two made the original agreement after Microsoft decided against buying Yahoo for $45 billion after a series of rebuffs from Yahoo. Under the agreement, Microsoft was the sole provider of desktop search services for Yahoo, with Yahoo taking responsibility for signing up advertisers. This deal allowed Yahoo to back out after five years if revenue per search did not hit certain targets, and there was no exclusivity for mobile search.
The new terms appear to be more favorable to Yahoo. Microsoft's Bing is no longer the exclusive provider of Yahoo search results on the desktop. Yahoo will still use Bing results and Bing ads for a "majority" of desktop search traffic, but can now "enhance the search experience" with other technology. This puts desktop search on a similar non-exclusive footing to mobile.
What might that enhanced experience be? Yahoo has continued to develop its own search technology even during the Microsoft deal, and it's not impossible that the company could partner with Google on search results, though regulatory issues might make this tricky. Yahoo and Google planned an advertising partnership in 2008, but this was derailed over competition concerns. With the EU going after Googlefor allegedly abusing its dominant position in search, it's likely that any potential tie-ups with Yahoo would run into difficulties.
The companies are also reorganizing their ad sales efforts. Microsoft will now exclusively sell the ads delivered by Bing ads, and Yahoo will sell ads shown through its own Gemini platform.
This new deal comes just days after comScore estimated that Bing took 20.1 percent of US search trafficin March. This is the highest share that Bing has achieved since its June 2009 launch. Yahoo, powered by Bing, had 12.7 percent, and Google still has the lion's share of the market at 64.4 percent.
As such, Yahoo's share may be less important to Microsoft than it once was. In 2014, Microsoft estimated that its Bing business would be profitable on a standalone basis by the 2016 financial year, and while the change in terms with Yahoo could potentially be a setback to this, it's clear that Bing is now an established name in search when it wasn't before.

How to get rid of Search.yahoo.com Redirect

Written by Tomas Meskauskason05 April 2019 (Updated)
▼ REMOVE IT NOWGet free scanner and check if your computer is infected.To remove malware, you have to purchase the full version of Spyhunter.DescriptionSummaryRemovalPreventionSearch.yahoo.com redirect removal instructionsWhat is search.yahoo.com?Search.yahoo.com is a popular website that can be used as the browser homepage or default Internet search engine. Recently, there is a rise in browser hijackers (particularly ones developed by Spigot Inc,) that redirect Internet users to the search.yahoo.com website without users' consent. Developers distribute these browser hijackers using a deceptive software marketing method called 'bundling' - a method that allows installation of third-party apps together with other software. In this way, Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox) are infiltrated without users' consent. Following successful installation, the browser new tab URL, homepage, and default search engine settings are assigned to search.yahoo.com. Furthermore, several applications called 'helper objects' (which prevent users from reverting these changes) are installed. This website is mostly bundled with applications distributed on freeware download websites.
Free software download websites such as download.com, soft32.com, and many others, monetize their traffic and free services via small programs called 'download managers' that offer installation of additional apps together with the chosen freeware. Although these advertised apps are presented as '100% legitimate', reckless freeware download and installation risks system infection with adware or malware. These rogue applications often generate intrusive ads and collect information that is later shared with third parties. This behavior may cause further computer infections or identity theft. Although search.yahoo.com is legitimate, and not related to virus or malware, it is bundled as a third-party app. Therefore, you are advised to eliminate this browser redirect from your system.
Threat Summary:NameSearch.yahoo.com browser hijackerThreat TypeBrowser Hijacker, Redirect, Search Hijacker, Toolbar, Unwanted New TabSupposed FunctionalityEnhanced search results, faster searches, improved web browsing experienceAffected Browser SettingsHomepage, new tab URL, default search engineDetection NamesAvast (Win32:Malware-gen), ESET-NOD32 (Win32/InstallCore.Gen.A potentially unwanted), Kaspersky (not-a-virus:HEUR:AdWare.Win32.DealPly.gen), Full List Of Detections (VirusTotal)SymptomsManipulated Internet browser(s) settings (homepage, default Internet search engine, new tab settings). User's are forced to visit hijacker's website and search the Internet using their search engines.Distribution methodsDeceptive pop-up ads, free software installers (bundling), fake flash player installers.DamageInternet browsing tracking (potential privacy issues), displaying of unwanted ads, redirects to shady websites.RemovalTo eliminate Search.yahoo.com browser hijacker our malware researchers recommend scanning your computer with Spyhunter.▼ Download SpyhunterFree scanner checks if your computer is infected. To remove malware, you have to purchase the full version of Spyhunter.
There are many browser hijacking websites with similar or identical behavior to search.yahoo.com. For example: i-search.us.com, searchult.com, dregol.com, and palikan.com- these are presented as legitimate search engines, however, the results displayed by these websites can redirect users to bogus websites. To prevent installation of browser hijacking applications, be attentive when downloading free software and never accept offers to install third-party apps. In addition, install downloaded programs using the 'Custom' or 'Advanced' options - this will reveal any bundled applications listed for installation and allow you to opt-out. If your browser continually redirects you to search.yahoo.com without your consent, the following removal guide will help you to eliminate this problem from your system.
Deceptive free software installer distributing "SearchConnect" application that causes browser redirects to Mac (OSX) users:
Deceptive free software installers used in search.yahoo.com browser hijacker distribution to Windows users:

Lycos.com

Lycos SearchLycos Search offers a comprehensive suite of tools that helps millions of people find whatever they're looking for, from traditional web results to video, images, shopping deals, and more.
Installing Lycos as Search ProviderDue to the number of different browsers we have provided instructions on setting Lycos as your default search provider in each major browser.
Note: currently because the Edge Galleryis no longer accepting new submissions we unfortunately cannot provide Lycos Search to users using Internet Explorer 10 or Greater. Thank you for your understanding.Scroll Down for Installation Guides