Hibbett Sports Case Study

Founded in 1945, Hibbett Sports operates more than 890 sporting goods stores in small and mid-sized markets. The company wanted to gain a better understanding of its regional selling seasons, as well as the differences in merchandise seasonality, in order to move products in and out of its stores quicker. Hibbett Sports evaluated a wide range of vendors, but once again, turned to JDA. Through its use of JDA Markdown Optimization, the retailer realized the following results:

Increased quarterly sales by 25 percent, year over year, during the JDA Markdown Optimization pilot