Food Matters Pink Ribbons (DVD)

If there’s one reason that you could benefit from watching this film, it’s to understand the cancer industry and how this campaign really works.

‘Pink Washing’ is a campaign designed to raise awareness, which is great, but in truth may be actually helping contribute to the cancer industry.

The term ‘Pink Washing’ is used when companies color their products pink or add a pink ribbon to their packaging to entice people to buy. Unfortunately what happens when people buy, where the money goes, how the money is spent is a problem that is largely overlooked.

Pink Ribbons, Inc. shows how the devastating reality of breast cancer has become clouded by a shiny, pink story of success.