As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Audio Tour Hack: Artobots

Published on May 10, 2012.

Created by new collective Audio Tour Hack, Artobots provides an alternative audio guide to the Guggenheim New York's John Chamberlain sculpture exhibition - setting it in the fictional realm of the Transformers.

Read by 'senior Harvard professor Patricia Redgrave', our audio track explains that the exhibition was commissioned by Megatron, leader of the Decepticons, and celebrates the Decepticon's annihilation of their archenemies, the Autobots, in 2028 A.D. It was commissioned by Megatron, leader of the Decepticons, and 'made possible' by the late John Chamberlain. Each piece is 'artfully crafted from the wreckage of the fallen Autobot army'.