Enable your MADA cardholders to shop and payfor online purchases on your site

ABOUT MADA

MADA is a new identity of the Saudi Payment Network (SPAN) and the advanced generation of the electronic payments in Saudi Arabia. It connects all automated teller machines (ATMs) and point-of-sale (POS) terminals throughout the country to a central payment switch that in turn re-routes the financial transactions between a merchant’s bank and the card issuer bank. The system also permits regional and global acceptance through connecting with other payment systems such as GCC Net, VISA, MasterCard, and American Express to provide MADA cardholders with a wider acceptance locally and overseas. MADA card is a debit card issued by local banks in Saudi Arabia that allows a cardholder to access funds in their accounts. And it works in the same mechanism of regular ATMS cards with newer standards of security and added-value features.

MADA CARDS’ COVERAGE IN KSA

Currently, there are more than 30 million MADA cards, which represent 100% of all issued debit cards share in KSA. 22 million cards out these, are co-branded debit cards with the international scheme (Visa & MasterCard). The remaining 8 million cards are directly branded under MADA. All Mada cards are being issued by 16 local issuing banks that are directly connected with MADA switch to enable these cards for both ATM POS terminal and e-commerce payment usage.

DELIVER THE SAME SEAMLESS CUSTOMER EXPERIENCE ON CHECKOUT

Customers will go through the same payment experience as we are enabling MADA debit cards on our gateway as a new accepted card scheme similar to Visa, MasterCard & American Express to enjoy a seamless payment experience while completing their order and without any additional step required.

START ACCEPTING ONLINE PAYMENTS

Payfort has bravely filled a gap in online payments, solving a decade-old problem affecting online retailers in the region, like us. They have saved Kotobee and others thousands of dollars, with a reliable, affordable, stable payment workflow. Their team excel with their technology, not to mention their outstanding customer service. Anything Payfort, we’re definitely in.

Ayman Abdel-Rahman – CEO of Kotobee

Have had a great experience with Payfort so far. The team is extremely cooperative and efficient. I am glad to be working with them.

“Payfort platform allowed us to achieve significant improvement in transaction acceptance, and overall in e-commerce growth. A wide array of local methods of payment are of critical interest for e-commerce operations in the MENA region. Payfort team if great, sharp, and has been very supportive in the project setup and after”