Center for Industrial Progress

Energy Ambassadorship

Most workers are extremely concerned with the moral meaning of their work. Unfortunately for the fossil fuel industry, these workers have been exposed to hundreds of hours of claims that their work is immoral because it is destroying the planet.

The key to overcoming the “moral case against fossil fuels” and turning non-supporters into supporters is to reframe moral conversations about the industry in pro-human, whole-picture terms.

Companies that give employees a thorough pro-human, whole-picture education about their impact on human flourishing will see tremendous increases in motivation and desire to become “ambassadors” who champion the industry and its freedom. Companies that also give employees an education in reframing energy conversations will see a tremendous increase in the effectiveness of their ambassadors.

We have developed a universal and comprehensive employee training program for employees—an “Ambassador in a Box” program, which includes a free version, a premium version, and a customized version.

Free Online

Below you’ll find free resources that will help you learn more about our approach and which you can use to empower your employees:

This program includes the premium version of our online “How to Have Constructive Conversations About Energy” course, as well as a one-day live training program, developed in consultation with training specialists and focus-group tested to ensure that companies get the best possible results.

This program features some of the best material we’ve ever created:

High quality videos

In-depth facilitator guides

Handbooks, handouts, and other material to maximize employee retention