Amira Rasool is a freelance writer, entrepreneur, and digital content creator currently based between Cape Town, South Africa and Brooklyn, New York. She has worked with several notable publications including: Vogue, Teen Vogue, i-D Magazine, PAPER Magazine, Glamour, V Magazine, Women's Wear Daily (WWD), The FADER, Marie Claire South Africa, Milk.XYZ, and more.

Her choice of content focuses primarily on fashion, travel, music, visual arts and social justice. As a frequent traveler, Amira maintains a personal blog and Youtube page where she documents her travels under the hashtag #AmiraStayTrippin.

In 2016 she graduated with honors and received a B.A. in African American and African from Rutgers University. She has recently completed her coursework towards earning a Master of Philosophy in African Studies from the University of Cape Town.

Amira is also the founder of online fashion concept store, The Folklore. The store specializes in distributing high-end designer brands from Africa and the African diaspora. The Folklore has been featured by Vogue (US), Vogue Italia, i-D Magazine, Refinery 29, L’Officiel (US), and more.