If you have done SEO, you know it all starts with keywords. Knowing what word is being searched by the consumer and then focusing your content, link building & social efforts around that word. Making sure that you keep mentioning this keyword in all of your efforts to help make it clear to Google.

At a recent IMNY meetup I was asked about my experience with lead generation and I responded with an honest one-word response “profitable”. In hindsight that was probably not the most helpful response. So I then tried to help the internet marketing virgin better understand just how complex lead generation really is and how.

Simple answer – YES, these link techniques are outdated. More honest and complicated answer – It depends on the situation. If you are asking this question then you are probably looking for a shortcut. The shortcuts you are looking for are the shortcuts that I spammed Google with over 10 years ago. Do you.

Welcome to Internet Marketers of New York. We are a non-profit group of internet marketers that meets once a month in NYC. We talk about SEO, PPC, Affiliate, Social & other online opportunities. In between meetings we post information here.

WARNING - This information is going to be honest and blunt. For example if you are new to internet marketing, it is likely a stupid idea to attend an IMNY meeting without first learning the basics by visiting the free resources listed above.