Client – GnG

Objective

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Partner engagement program that rewards individuals on their GNG product sales and training completion.

The Solution

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Play GNG launched into Australia with a dedicated program website providing individuals the opportunity to register and earn points on completing training and transacting sales. Points were then used to bid against each other for merchandise and selected rewards in pre-scheduled Auctions. The individual with the highest bid at the time of the Auction closing was the winner.

The Result

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Program registrations continued to grow throughout the program and active participation was high. Communication rates showed over double the industry standard for registered members and partner engagement was positive.