Stella Carakasi

Stella Carakasi's Direct-To-Consumer (DTC) Brand is the latest exciting iteration in a series of successful businesses driven by a team of entrepreneurs boasting 25 years together. With past successes in companies like Two Star Dog ($70M in lifetime sales) and Stella Carakasi's Wholesale Collection ($20M in lifetime sales), we're excited to dive into the direct-to-consumer business model, which will allow us to continue forward as a sustainable, size-inclusive, cutting-edge collection. Stella Carakasi offers women captivating, affordable and beautiful clothing. [Read More]

Use of Proceeds

Intermediary Fees: 6%

Marketing: 50% - 55%

Company Employment: 22% - 15%

Inventory: 22% - 20%

Working Capital: 0% - 4%

Management

Stella Carakasi - Co-Founder and Creative Director
Stella has been a visionary entrepreneur and business partner since 1993 when the Two Star Dog label was launched, the first US company to develop and market a complete men’s and women’s collection made from hemp. An early eco fashion disruptor, she practices sustainable manufacturing processes and scaled a wholesale business to $70M in lifetime sales by 2012 before exiting. By 2012 she and her partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Stella took the role as Creative Director at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. Stella has cultivated her remarkable design talent through an extensive fashion career, designing for men and women across all fabric categories after graduating from design school. Her expertise in technical and creative design are a product of 25 years in the apparel space. Her attention to detail and approach to craftsmanship is reflected in every style she produces, be it a fully fashioned knit sweater, a jersey tee, or a complex jacket. Stella has cultivated her remarkable design talent through an extensive fashion career, designing for men and women across all fabric categories after graduating from design school. Her expertise in technical and creative design are a product of 25 years in the apparel space. Her attention to detail and approach to craftsmanship is reflected in every style she produces, be it a fully fashioned knit sweater, a jersey tee, or a complex jacket. Early in her career, she mastered garment dyeing, domestic production and distribution, and moved on to building two international brands selling across the United States, Canada, Europe and Australia. She oversaw creative direction, managed the technical design team, was involved in branding, marketing and retail store designs, all while traveling internationally to sourcing and trade shows. A testament to her high productivity, she managed to create over 240 new styles per year - broken into 8 smaller seasonal collections. She is extremely passionate about creating a more positive fashion experience for the many women that feel left out of the fashion conversation. Stella intends to further disrupt the fashion industry by solving a much larger problem which is size inclusivity.

Steven Boutrous - Co-Founder and Chief Executive Officer
Steven has been a visionary entrepreneur, business partner and CEO since 1993. As CEO of Two Star Dog Inc., the first US company to develop and market a complete men’s and women’s collection made from hemp, Steven successfully scaled the business to $70M in lifetime sales by 2012, before exiting. By 2012 he and his partners launched the Stella Carakasi label and under his leadership the brand scaled to $20M in lifetime sales by 2017. In 2018 Steven took the role as CEO at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. His exceptional capacity to identify opportunities and drive innovation has been the motivational force behind the company’s continued success. As a dynamic, results-oriented leader with a strong track record of team building and performance improvement he has created a culture of highly engaged employees with an impressive retention rate. His superior interpersonal skills, and experience in contract negotiations and strategic alliances have proven successful in resolving multiple and complex issues: sales, human resources, legal, financial and operations. Steven’s pragmatic approach to strategy, vision and mission planning has prepared him to pivot the company into a direct-to-consumer business model and navigate the new retail landscape.

Allan Boutrous - Co-founder and Director of Brand
Allan works with his team on the day-to-day marketing operations of the company as well as guiding the broader vision for the brand. His interest in art, photography and the written word has propelled him into a career that encompasses all of his passions, including the environment. As an early fashion disruptor, Allan has been an integral part of the visionary team that launched Two Star Dog, the first US company with a focus on sustainability and environmental consciousness to manufacture and market complete collections of men’s and women’s hemp clothing. He developed a comprehensive marketing strategy to educate the general public, buyers, retailers, and a national sales team on the benefits of hemp and other eco-fibers, as well as the value of sustainability in manufacturing. His efforts have successfully scaled a wholesale business that reached $70M in lifetime sales by 2012. By 2012 he and his partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Allan took the role as Director of Brand at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. As Director of Brand, he collaborates on creative strategy with a highly motivated marketing team to create a consistent and compelling brand experience through all sales channels and social media. He creates written content, digital imagery and sales tactics to produce effective brand architecture.

Deal Structure

Minimum Number of Shares Offered: 5,000

Maximum Number of Shares Offered: 535,000

Price per Share: $2.00

Deal Perks

The first 10 investors within first 24 hours of launch will receive a complimentary style session ($250 value) to be used within one year

$500 investor: The Front Row membership*

$1000 investor: you will receive 10% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*

$2500 investor: you will receive 15% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*

$5000+ investor: you will receive 20% off full price clothing at www.stellacarakasi.com for one year + 1 Style Session with a Stella Carakasi Stylist ($250 value) to use within the year (recommended for seasonal check-ins ie. fall/spring) + The Front Row membership*

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