Diamond Peak: Communications Strategy & Campaign

Print ⋅ Digital ⋅ Public Relations ⋅ Digital Media Planning

Promote a breathtaking ski resort in North Lake Tahoe…easy right? Not when you consider that Diamond Peak is located amidst several world-renowned ski resorts, in a region that has the highest concentration of ski resorts in North America. So how do we set Diamond Peak apart? A close partnership with the Diamond Peak team and key stakeholders led to the development of an in-depth, integrated communications plan that increased winter visitation, maximized revenue and positioned Diamond Peak as a place for families to SKI HAPPY. (Because why the heck would you want to ski any other way?)

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