At the most basic level, the internet is an intricate medium that integrates people and information on a global scale. From finding out how many teeth a mosquito has (47, by the way), to being “in the know” of the latest world news, the internet is THE place to access the most random and not-so random facts.

Well we did it. We navigated through the not-so-obvious topic of native advertising yesterday at #SEMPOMtl. The event was held at Google’s Montreal office and was hosted by yours truly in addition to having a solid lineup of presenters and panelists.
To give you an idea of what you missed, let’s recap:
AOD’s Co-Founder, Augustin Vazquez-Levi kicked

AOD will be proudly co-hosting the SEMPO Canada event happening in Montreal this Thursday and focusing on uncovering what native ads mean to marketing professionals. We’re getting the discussion started early here.

In essence, native advertising is advertising that integrates itself into the format and nature of the publication it’s presented in. Ads on search engines

This blog was written based on a highly engaging and informative training with G-Shift Labs.
Search engine marketers (SEMs) are under enormous pressure to improve their client’s rankings under conditions that appear increasingly poor. Pressure comes from changes to Google and now even Bing search engine algorithms in addition to relying only on the keyword data

After attending SEO Camp Montreal 2013 one thing is clear: the landscape of SEO has changed dramatically in the last 365 days. We’ve seen that what works well today might not work well tomorrow, and what remains key is working within Google’s guidelines.

The conference was headlined by some great speakers, some more colourful than others

With Panda now fully integrated into the Google algorithm, marketers and webmasters are now facing a New Search Order. Since February of 2011, there’ve been 25 Panda updates, and while it’s still not clear exactly how much weight different search engine ranking factors now carry, a few things seem clear:

Managing On-Page SEO is the first installment of our SEO 101 for SMBs series. The series will discuss several SEO techniques that any bootstrapping entrepreneur can employ to get the most out of Google.

Search engine optimization, or SEO, can be difficult to fully understand. Search engine algorithms – how search engines like Google and

As a marketing channel, social media gets a lot more attention than other digital channels. After all, it’s sexy, evolves at a fast-pace and is what keeps us connected to so many of our friends, families and colleagues.

Social media, however, has limitations as a marketing channel because as much as it allows us to engage

When John Wanamaker said “Half my advertising is wasted, I just don’t know which half,” he could’ve just as easily been talking about social media. Social media offers brands a chance to engage consumers on a level unlike any other medium because it allows consumers to engage brands back.