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Out to lunch: The social way

James Hong is clearly a natural in front of the camera. I donâ€™t even need to say â€ścheeseâ€ť as we sit down for lunch.

Indeed, this is what is needed to be the face of a company like Sony Computer Entertainment.

â€śIt’s as important for us to be in social media as it is for us to be investing in digital marketing,” says Hong, pointing out more than 90% of SEC customers are heavy users of digital platforms.

Sonyâ€™s gaming and digital camera markets have been dealt a heavy blow by the rapid growth of mobile devices and having a strong presence on social media is now a remedy strategy to halt this decline.

But the personal touch is also what Sony is angling for as a key point of difference to the growing band of competitors.