Kendall Jenner is Estée Lauder’s new muse

Kim Kardashian's half-sister will lend her powerful social media voice for the brand

There is never a dull moment in the Kardashian household – while the web world is still getting over older sibling Kim's butt-worthy photo shoot, the younger ones are already making more news. Kendall Jenner, already a coveted model for designers alike, has been signed by Estée Lauder to be the beauty brand's face for digital, TV and print campaigns.

Jenner made a smashing fashion week debut in February this year, walking for Marc Jacobs's F/W 2014 show, followed by stellar collaborations with Chanel, Givenchy, Balmain, Dolce & Gabbana and Fendi. She's always been in the news for her powerful style, but now beauty beckons for the sassy 19-year-old.

"Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way," says Jane Hertzmark Hudis, Global Brand President, Estée Lauder.

Her digital fan-following makes Jenner the 'number one model on social media' (over 30 million fans in Instagram). "She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world," says Hudis.

On the collaboration Jenner speaks, "I found out when I was backstage at Paris Fashion Week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder." Her meteoric rise in the industry is also marked by an exclusive 13-page fashion feature in the December issue of American Vogue, shot by Patrick Demarchelier.