Microsoft is making it easier for developers to market their applications built on the Universal Windows Platform (UWP). The company has introduced new features in Windows Dev Center to help engage customers. The features include tools for reengagement ad campaigns and the ability to send push notifications for UWP apps.

This update brings the features to all Windows Dev Center customers. Before now the capabilities were only available to Insiders. The company explains that a retargeting ad campaign helps dev’s reach out to a set demographic of customers.

“For example, if some portion of your customers have spent more than $10 on add-ons,” Microsoft explains. “You could retarget that specific group of customers with a custom ad campaign that drives them to a unique page within your app that offers them a special discount on a premium add-on. This helps you target high-value customers.”

Microsoft has also created the ability to create ad-specific push notifications. Getting specific messages about a Universal Windows Platform app to customers is important. The company’s segmentation feature allows developers to send push notifications. Users can choose between sending them to all customers or to create a custom field of customers.

Universal Windows Platform

Through the creation of the Universal Windows Platform, Microsoft is changing how the Windows platform functions. Windows 10 is now spread across form factors and delivers largely the same experience across all.

In terms of applications, this means developers can create one coded app. Applications will work across mobile, PC, HoloLens, and Xbox without needing different coding specifics. Microsoft is also enticing outside developers to build for UWP without the need for deep coding knowledge. This is especially important for mobile, where the Windows Store has been criticized for a low number of apps.

Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.