These days more than 50% of people use mobile devices to browse websites.

Therefore, it is very important to hyperlink your phone number to increase the rate of conversion and improve the mobile user experience. This enables click and call, and eliminates the need to copy and paste phone numbers.

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​Devices an​d computers that don’t have phone functionality will either open a phone app or add the number to a contact list.

Acknowledgements

Help and improve these rules

Nothing great is easy. The SSW rules are a great resource for developers all around the world.
However it’s hard to keep rules current and correct. If you spot a rule that is out of date, please email or if you are cool tweet me,or one of the people in above acknowledgements.