Posts Tagged ‘linkedin ppc’

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted. However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business. I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

Pick up the phone and call the people you know on LinkedIn. They are your contacts, friends and business associates and so you MUST start to build those relationships. So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events

Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database

Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day. You want to be the Key Person of Influence

Make sure your personal and company profiles look great and are up to date

Take a look at the targeting of the PPC Advertising. It is worth looking into.

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LinkedIn Webinar – 6 weeks starting Wednesday 6th June 2018 Product Description How to win Business on LinkedIn Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET YOUR BUSINESS So many people find it hard to take a day off work to attend a LinkedIn

One of the central rules of networking seems simple but bears repeating: don’t reach out only when you need something. It’s imperative that you cultivate relationships and engage with people, so when the time does come that you’re looking for that recommendation or connection, it won’t be an awkward stretch to make the ask. Even

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If you are a company in the South East with between 2 and 250 employees, you can apply for funding from the Leadership and Management Advisory Service to develop your organisation’s people management skills and support your most important asset. This funding is available to eligible companies in the South East who: Have 2 to 250

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The Prudent Marketer

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