Katrina Craigwell

… of noises found in its research labs. It’s also been an early adopter of experimental video platforms like Instagram and Vine. Recently, GE has been bringing its scientific and creative approach to YouTube viewers with a series of videos created by the company’s new “Creator-in-Residence,” Oxford biology PhD candidate Sally Le Page. The series has…

…GE's head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company's exceptional content initiatives. Here are her insights.…