Internet & Telecom

2018 GOLD

Ukraine

The Ukraine campaign is another example of business courage, leadership and innovation of the Play company. We were the first to create a dedicated offer for calls and SMSs to Ukraine. We showed that we understand how important it is for TG to be in constant contact with family in Ukraine. We have prepared a nationwide advertising campaign in Ukrainian, in which the iconic Ukrainian star Okean Elzy performed. No wonder Play is the favorite brand of Ukrainians in Poland now.