Myntra appoints Ajit Narayanan as its new CTO

Myntra’s chief technology and product officer Shamik Sharma has moved into an advisory role and is expected to leave the Flipkart-owned online fashion store after a four-year stint.

Myntra has confirmed this development to the publication and said “Shamik Sharma has moved on to an advisory role. In his previous role as the company’s chief technology & product officer, he led several breakthrough technological innovations. Shamik will continue as technology adviser and play a key role in Myntra’s product and technology growth.”

It also noted that engineering SVP Ajit Narayanan has now been appointed as the new Myntra CTO.

Myntra had acquired rival Jabong for $70 million in July to strengthen Flipkart group’s leadership in the online fashion segment. Flipkart is now seeking ways to differentiate the positioning of its two online fashion portals.

Myntra is also opening its first “tech-enabled” offline store in Bengaluru later this year in a bid to expand beyond its digital reach to showcase its products and reach out to consumers through these physical outlets.

Myntra:

Myntra is an Indian fashion e-commerce marketplace company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 by Indian Institute of Technology graduates with a focus on personalisation of gift items.