TheWrap Expands Grill Conference to East Coast

LOS ANGELES (April 3rd, 2014) – TheWrap is pleased to announce the expansion of its flagship media leadership conference to New York City with TheGrill NYC, Branded Entertainment, to take place on Thursday, June 12 at CORE: club in Manhattan.

Like the flagship conference in the fall, the inaugural Grill NYC, Branded Entertainment, will gather top influencers in media and marketing for a high level discussion about the entertainment economy. TheGrill NYC will bring content leaders together with cutting edge talent in branding to discuss the latest trends in branded content with fireside chats, panels. Edelman, and its entertainment marketing unit, MATTER, will present new and exclusive global research about entertainment consumption, sharing, and the relationship to brands.

Set at the ultra exclusive CORE: club in Midtown Manhattan, The Grill NYC will explore how Madison Avenue is innovating in entertainment and how entertainment is evolving to integrate brand messaging. Keynotes and panels will include dynamic partnerships between content leaders and brand innovators, featuring case studies of some of the most successful integrations of the past year, and upcoming season.

The sessions will be moderated by Wrap journalists. The invitation-only inaugural event will include thought leaders from the content and advertising communities. The event will be open to select national media.

Partners of the inaugural Grill NYC include Edelman, the world’s largest public relations firm, Maker Studios and CORE: club.

About TheGrill
At a time of unprecedented change and shifting business models in media, TheGrill is the premiere high level forum for discussing the transformational forces in our changing industry under the auspices of knowledgeable journalists from TheWrap.

About The Wrap News Inc.
The Wrap News Inc., founded by award-winning journalist Sharon Waxman in 2009, is the leading digital news organization covering the business of entertainment and media. As a multi-platform media company, The Wrap News Inc. is comprised of TheWrap, the award-winning, industry-leading outlet for high-profile news breaks, investigative stories and authoritative analysis; PowerGrid Pro, the most current, relevant film development database; ThePowerGrid , an algorithmic, data-driven ranking system for every person, project and company in the film business; and TheGrill, an executive leadership conference centered on the convergence of entertainment, media and technology. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.