Selling Out

Main menu

Contributors

We've covered video marketing on Selling Out before -- especially how important it is nowadays.According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video."Take a look and review other helpful tips you can use:#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Broadway's Best Attended Season in History: Ryan McPhee reported for Playbill that "the Great White Way took in $1.7 billion in the past year, making the 2017–2018 season the highest-grossing in Broadway history. ... The season was also the best attended,...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter.MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform.Some of the helpful tips include:"•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement).• Facebook's sweet spot for engagement is on Thursdays,...

Last week we featured an article highlighting more diversity on local stages. This week, we're spotlighting Diep Tran's American Theatre article about plays about teenage girls, which are currently playing or scheduled for later in the year.Tran writes, "These three plays making a splash around the country [Dance Nation, The Wolves, School Girls] is enough to give the American theatre a much-needed burst of estrogen."Tran continues: "If I can leave plays like Dance Nation, The Wolves, and School Girls...

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Who's Funding "Highbrow" Arts? Mike Scutari reports for Inside Philanthropy that, "While the tech monied classes may be cool to the arts, other Bay Area funders have been stepping up over the past few years." He cites The Koret Foundation; the William...

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Everything’s easy when it’s not your problem.Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience."Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers."We're always working hard to make our user experience the best it...

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Portia de Rossi's Plan to Change the Art Market: Taylor Dafoe reports for artnet news that Portia de Rossi is launching her own startup, called General Public, which "produces three-dimensional reproductions of works of art, a mix between original painting and...