Little known Callanen International may be based in Norwalk, Connecticut but the company is a major part of Timex’s bid to ‘upgrade’ it’s portfolio of brands. Let me reiterate, If you haven’t caught on yet, Callanen is owned by Timex and they make Guess, GC, Marc Ecko Watches, Nautica and now Helix, their new water sport brand. Below are some of the latest models from the company: NMX300-1 (Nautica) NMX300-3 (Nautica) NVL100-2 (Nautica) NVL100-1 (Nautica) O Deep (Helix) Wing (Helix) Master of Possibilities (Marc Ecko) Vice (Marc Ecko) related links Baselworld 2008 Marc Ecko Watches Nautica Watches Helix Watches

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Pictures for the De Grisogono Booth Launch party Fawaz Gruosi himself (The man behind De Grisogono) The new watch from De Grisogono. I’ll have a clearer image up by tonight or tomorrow related links De Grisogono Baselworld 2008

It’s April the 2nd. One day before the 2008 edition of Baselworld is set to go off. It’s eerily calm as Oompa-Loopas hurry around putting the final touches to the impressive booths that are the equivalent to shrines for some of the brands trying to finish up for the annual pilgrimage of customers, press and other curious onlookers to the world’s largest watch fair. And just like every year, I got to take a look around: New booths scatter through out the fair this year with brands like Villemont making their debut The new Oakley booth. Admiring the booth design…

Seiko Center in Paris The biggest development this year at Basel was Seiko. The company had been slowly positioning itself over the years as an upmarket brand (i.e. Opening a Seiko Center in St-Germain des Pres in Paris so that they could rub shoulders with the likes of Cariter, Swarowski and Louis Vuitton) and all its efforts gained momentum this year. While watch brands usually maintain the same booth every year, Seiko renewed theirs this year with a more open and interative exhibit. All part of their plan to launch the new Seiko Spring Drive with as much fanfare as…