Posts tagged KenSegall

Ken Segall, Apple's former advertising head who coined its iProduct naming convention, told students at the University of Arizona that they could be pocketing a "TelePod" right now instead of an iPhone, according to 9to5Mac. That was among the now-strange-sounding names Cupertino pondered for the...

There's a great story about Steve Jobs and naming the computer that would eventually come to be called the iMac in a new book about Apple, available now. Ars Technica talked to Ken Segall, who was one of the stars of TBWA\Chiat\Day, the ad firm that has handled most of Apple's big products.
K...