Perceived Barriers Keep Many From Owning a Home

The U.S. housing market might be experiencing its best year in a decade in 2017 but misconceptions about mortgage and the home buying process were holding back many potential home buyers according to a recent blog published by Freddie Mac.

According to the blog, that cited the fifth annual America at Home survey by NeighborWorks America, 74 percent adults and 84 percent of the millennials surveyed felt the homebuying process was complicated. The average millennial also thought the minimum down payment to buy a home was 21 percent and 70 percent adults felt they didn’t have enough money saved for a down payment.

The survey, based on responses from 1000 U.S. adults and 500 millennials (adults aged 18-34 years), also…

SUBSCRIBE TO OUR NEWSLETTER

JOIN US ON FACEBOOK

TRENDING

The website makes recommendations of other movies for you to purchase.
The next day, you get a follow-up email recommending other similar movies, and even some similar books.
But even though you've probably experienced AI interactions as a customer, the majority of companies aren't integrating AI across their business.
In fact, recent research done by the McKinsey Global Institute found that only 20% of surveyed companies said they had adopted AI and another 41% said they were uncertain of AI's benefits.
Harnessing Big Data with Machine Learning and Deep Learning Before we jump into what AI can do for CMOs, we first need to explore 2 key terms often used with AI: machine learning and deep learning.
Machine Learning Applications Machine learning is the algorithm which enables a computer to learn desired behaviors without specific directions, like the recommended product emails you get after making an Amazon purchase.
But machine learning AI can do a lot more than send recommendation emails.
Deep Learning Applications Deep learning is a more specific type of machine learning.
CMOs can use deep learning to develop data-dense marketing analytics and actions to do any of the following: Identify a company's logo across social media posts to create new marketing relationships with other companies or identify new influencers Better understand customers' perceptions of a brand based on how it is used in images across social media, blogs, and other online sites Power more nuanced chatbots, generate captions, and provide real-time language translation Even if your company isn't an artificial intelligence powerhouse like Google or Amazon, machine learning and deep learning should still be in your marketing toolkit.
After adopting AI software known as Albert which analyzed the success of online advertisements and the behavior of past customers in order to identify potential new customers, the dealership saw new sales leads increase by 2390%.

TruVest, is a national real estate investment company that challenges the conventional investment community to think differently about atypical investments in green technology and real estate notes.
Phone: 833-878-8378