Really like a lot of your thoughts David. I think that incentivizing those that aren't as invested in recycling as most folks on this site are is a good start. Once people develop the habit of recycling, they'll justify the behaviour to themselves even as you slowly reduce the incentive. For that reason I wonder if things like incentivized slacktivism might not be such a terrible way to start?

Really fun idea Tom. I think you could inspire a lot of people with it using social media. Maybe something like "feed the deed"(http://www.montrealgazette.com/news/Feed+Deed+fuels+positivity+Canadian+university+campuses/9527086/story.html). Would have to make sure it was fun for the tricky 18 -35 yr olds too...