T R S Menon lists the Do's one should practice without failand the Don'ts one should avoid at any cost for success in their chosen career. The guidelines for success highlighted in this book are the products of practical wisdom and direct experience supported and validated by management theories.

This book will be of immense benefit to those who are pursuing their study to get a lucrative profession, who have completed their study and waiting to enter a profession, who have just begun their career, who have travelled a fairly long way in their jobs, who are about to retire from serive and who are teaching management.