BadmintonWorld.TV soft-launched at the 2011 Singapore Open Superseries in June. We will be bringing you 8 hours of live streaming TV court action daily from Monday to Thursday, and full sessions from Friday to Sunday.

Timings on the channel are in GMT +8 hours. The following countries will be geo-blocked this week, however, residents of these countries are likely able to catch action from the event on their free-to-air channels: Japan, China, USA, Hong Kong, India, Malaysia and Australia. Please check your local channel listings for broadcast of matches of your local players.

2. Twitter.com/bwfmedia - BWF maiden live tweeting event

We will be tweeting live from London breaking news, flash quotes and all completed LiveScore results of the 2011 World Championships. Follow us on our official twitter account @bwfmedia to join in the conversations wherever you're at.

We will retweet meaningful tweets of the event, so mention us (we will not be able to see tweets of private accounts) and do leave the hashtags #badmintonworlds2011 or #badminton. Let's get badminton trending on Twitter this week.

3. Facebook.com/bwfbadminton

We will have daily match reports and features of players, who have an off-the-beaten path story to share, published on the BWF website, bwfbadminton.org. All stories will be shared on our official facebook fanpage, facebook.com/bwfbadminton, so be our fan.

We hope badminton fans will have a revolutionary media experience of the 2011 Yonex BWF World Championships wherever you may be at.

But if you are in London, there is no better place to catch live action of the event at the Wembley Indoor Arena. Get tickets at visitlondon.com/badminton right away.