Sign & Digital Graphics

November '18

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S I G N & D I G I T A L G R A P H I C S • November 2018 • 25
to confirm their proposed design is the
right solution, Roux says. This gives both
the sign shop and the client confidence
that they are investing in the proper sys-
tem from the start, making for a better
customer experience.
"It's about understanding the problem
before deciding where you're going to
put signs," Roux says. "You don't want
to just put as many signs into a place as
possible. Sometimes a sign is the right
solution, but other times, it might be as
simple as making a receding doorway
more visible. A wayfinding designer will
help you determine the issues that will
dictate the appropriate solutions."
Once you determine the right system,
you should also consider how often the
signs could require changes, says Stewart
Curtis, president of Component Signage
Inc. For example, if you're providing
wayfinding signage for an area with
multiple businesses, company turnover
is a common issue that requires updated
signage. Some facilities, such as hospitals
and schools, often add new buildings and
require a signage system that can easily
adapt to those changes. In these cases,
a modular sign could be a good option.
"Modular signs allow for the addi-
tion and removal of existing panels on
the signs while also keeping the sign
looking unaltered even after the changes
have been made," Curtis says. "Modular
systems also allow for the signs to easily
be produced in a double-sided configu-
ration or can even be in the shape of a
V or cube, which allows multiple view-
ing angles of the sign. This is beneficial
when the traffic or pedestrians are com-
ing from multiple directions."
Creating the Perfect Look
From an aesthetics standpoint, sign
shops have room for more creativity than
When choosing a wayfinding signage solution, determine how likely it is that the sign might
need to change. (Photo courtesy Component Signage)
Prior to installation, it's helpful to dig the
post holes before the final installation. This
allows you to immediately set the signs in
their footers and concrete into the ground.
(Photo courtesy Component Signage)
More facilities
are creating
unique way-
finding signage
by incorporat-
ing brand ele-
ments. (Photos
courtesy
Component
Signage)