Category: Tech

LAS VEGAS — Amazon Go is easily the most talked about retail initiative since the supercenter, and therefore fitting that it was also one of the most talked about presentations at Shoptalk Sunday. Amazon Go, the tech-laden convenience concept, debuted […]

This sounds like a potentially intriguing use of augmented reality technology to bridge the mobile and in-store shopping experiences. Though some retailers have used AR and virtual reality in-store to enhance the sales process and customer experience, most of the […]

Macy’s may soon join a list of several other big names in retail using mobile apps to accelerate the checkout process. That list of course includes Amazon, Walmart, Kroger and Starbucks, to name just a few. Depending on the eventual […]

The evidence that consumers are shopping via mobile and using their mobile phones in-store has been piling up for a while now. It may also hint that retailers are not doing as much as they can to effectively connect with […]

Hands on or hands off, the new generation of virtual assistants is engaging American consumers in a big way — hands down. A wide array of voice devices — now starring smart speakers, but also including smartphones and other computing […]

Ediitor’s Note: Victoria Greene is a brand marketing consultant and freelance writer. She has her own blog at VictoriaEcommerce offering advice to businesses looking to expand to new, online markets. By the end of 2018, experts predict that online food […]

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

Much is said about personalization for retail loyalty programs, but few do it right or do it well. Further, much is misunderstood, thus the need for a comprehensive study of best practices. “Personalization is quickly becoming one of the most […]

All-Star Game weekend is about more than just basketball. Highly-anticipated sneaker drops are also a key part of the excitement surrounding the NBA’s annual event. This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III […]