Texas Tech is once again using the marketing department at Under Armour to make a splash.

Earlier this season, the Red Raiders unveiled their all-grey "Guns Up" uniform set in advance of their showdown with TCU, and now they are back with their alternate "Lone Survivors" uniforms which they will wear against Kansas State on Nov. 9.

The custom uniforms are in support of the Lone Survivor Foundation, an organization founded in 2010 by former Navy Seal Marcus Luttrell that honors and supports the families of those who lost their lives in Operation Redwing.