Confetti

Confetti is small pieces or streamers of paper, mylar, or metallic material which are usually thrown at parades and celebrations, especially weddings (and game shows, following the end of a milestone or the occasion of a big win). The origins are from the Latin confectum, with confetti the plural of Italian confetto, small sweet. Modern paper confetti traces back to symbolic rituals of tossing grains and sweets during special occasions, traditional for numerous cultures throughout history as an ancient custom dating back to pagan times, but adapted from sweets and grains to paper through the centuries.

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… crying uncontrollably. The second because I just could not go on. I was somewhere on Black Mountain in North Carolina. I got a room there, where no one knew me, where no one would judge me, where there was nothing of my own to have to face... and I curled up in a ball and slept for a few hours. It was after that last break that the thoughts…

… an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

… the line. That said there will always be the call for more specific data such as number of clicks and referral source, for that there are the Confetti and Overlay reports. Confetti Moving into the Confetti function we can start to drill down to a lot more interesting user behaviour. By making use of the drop down you can form an idea of user behaviour…