93% of shoppers believe that product reviews have an influential impact when buying online and 88% of consumers trust product reviews as much as personal recommendations. However, getting quality customer reviews is often an overlooked aspect by brands.

Looking at some of the leading ecommerce marketplaces across the region, reviews in Southeast Asia are generally unhelpful. They are short, lack of insights and do not convince buyers.

Hasbro is using aCommerce’s end-to-end solutions to debut its official store on Lazada Singapore, bringing its portfolio of popular toys including NERF, Transformers, My Little Pony, Play-Doh, Monopoly, and Baby Alive. Also available online are action figures and collectibles from Disney’s licensed brands such as Marvel, Star Wars, Disney Princess, and Frozen.

Using aCommerce end-to-end solutions, brands under L’Oreal Luxe will soon be available officially online through Lazada Singapore, starting with Urban Decay in May. The company plans to capture online sales for Cosmetics and Personal Care in Singapore, projected to make up 25% of the total category revenue by 2021.

aCommerce clients such as L’Oreal, Abbott, Yves Rocher, and many more across Thailand, the Philippines, Indonesia and Singapore participated in Lazada’s 6th birthday campaign and saw GMV more than double.

Traditionally offline brand NaRaYa is a favorite among locals and Chinese tourists alike and has over 23 stores in Thailand and 14 around the world. The highly coveted brand will also soon be available online through its first official shop-in-shop (SiS) on Lazada Thailand.

The premium golfing brainchild by global sports brand Puma and manufacturer Cobra will be available online for the first time

New exclusive line Puma Cobra successfully debuted over 1,000 items on Lazada Singapore with aCommercebrand and supply chain services. Since its launch in September, it has experienced a unique sales growth of 34% month on month thanks to the active lifestyle of Singaporeans.

The region of Southeast Asia is a diverse and fragmented landscape having disparate infrastructure and fickle government regulations, making it hard for global brands to find a one-size-fits-all solution to conquer $238 billion in market potential.

Ecommerce has completely disrupted not only how people shop, anywhere anyhow, but also the supply chain and distribution of goods. Brands and businesses are empowered in a way never before possible, most noticeably by cutting the middle men and selling directly to consumers. By adopting a direct to consumer strategy, businesses gain a stronger presence in both online and offline markets.