H&M pulls online ad with Black boy wearing 'monkey' shirt

The Weeknd says he won't work with H&M anymore after this controversial 'racist' image

Melody Ballard
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09 January, 2018, 02:10

Social media users raged against the Swedish retailing giant.

UK Labor Party lawmaker Kate Osamor tweeted that she was "totally shocked, dismayed to say the very least" by the image.

Two other images of white children wearing items in the same range remain on the site featuring slogans like "mangrove jungle" and "official survival expert". "We have to do better", designer Alex Medina said on Twitter, one of many who voiced their outrage over the advert.

The ad was originally featured on H&M's United Kingdom site, and following the backlash, the retailer issued the following statement after pulling the image: "We sincerely apologize for offending people with this image of a printed hooded top".

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"We sincerely apologize for offending people with this image of a printed hooded top".

However, many have claimed that the "empty" apology came too late. He later released a fall line with clothing including jackets, sweatshirts and hoodies.

The brand received a lot of backlash on Monday forcing them to remove the ad of the black boy who had posed with his hands in his pockets. "THAT MAKES IS WORSE", one customer wrote Monday on H&M's Facebook page. Meanwhile while another said: "H&M this sweatshirt is a disgrace you should be ashamed of yourselves". How on earth can this be?

The post showed an image of a black woman removing her brown t-shirt to turn into a white woman.

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