New businesses can struggle to get traffic from the search engines. Older businesses can plateau. Google AdWords can add that much-needed boost to drive new visitors, leads or sales. With AdWords, you pay per click, and the results are easy to measure. Making it one of the best advertising mediums via which to demonstrate a return on investment. A word of caution. A poorly implemented AdWords campaign can blow your advertising budget fast. With little to show for it. A thoroughly optimized AdWords campaign can be highly profitable. If you are thinking about starting a Google AdWords campaign or already run one, check you have the 12 steps below in place. Need help optimizing or setting up your Google AdWords campaign.SEAN CLARKDOWNLOAD

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