Much like Costco, WinCo offers a minimalist selection instead of a wide array of brands according to Time.

For instance, WinCo might only carry two brands of toothpaste, while Wal-Mart has more than 40.

Unlike Wal-Mart, whose employees have demanded better wages, the company provides health benefits to employees who work 24 hours per week and a pension.

WinCo is expanding fast, and could convert Wal-Mart's customers, according to Time.

"Generally speaking, shoppers tolerate Walmart’s empty shelves and subpar customer service because the prices are so good," Tuttle writes. "The fact that another retailer—even a small regional one—is able to compete and sometimes beat Walmart on prices, while also operating well-organized stores staffed by workers who enjoy their jobs, like their employer, and genuinely want the company to be successful."