REVIEW: Wrigley’s Extra Dessert Delights Cinnamon Roll Gum

Remember that time you went to the mall and passed the Cinnabon sample tray? The one with the Dixie Cups? And the warm, goopy Minibons? And you took a sample? Then you took another? Then you took 10 more? Then you got dismissed for exceeding your sample limit? (“There’s a sample limit???”) Then you stomped away? And came back 15 minutes later with a fake mustache? And presumed a new identity while shoveling more Minibons down as you made a convincing argument to the fifteen-year-old employee that your voice was undergoing great strain after reconstructive surgery?

Like that time Charlie Buckets drank the Fizzy Lifting Drinks and nearly got shredded by a giant fan, it seemed like a good idea at the time. And, perhaps, for that one moment, when you got a bite of the half-baked middle, the cinnamon butter goo, the crunchity glaze, it was worth it because let us remember: this is not just any hunk of bread. This is a cinnamon roll: a warm, messy blob of cinnamon-sugar gloopity gloop and enough confectioner’s sugar to make The League of Evil Dentists cheer for all the money they’ll make filling your cavities. And yet, for each roll you have, there’s only so much chewing before it’s gone, having been chomped by your molars into the dark oblivion that is digestion. So what’s a cinnamon bun addict to do with such conundrums and deep-cut cravings?

One gum. To cure them all.

As I learned from Yosemite Sam, power comes in many sizes, be it in an 19-inch-tall cowboy with a booshily beard and anger management issues or a 2-inch strip of taupe gum, and, indeed, this particular piece of Cinnamon Roll gum reinforces this lesson. The chew here starts out a little tough, then softens out for a good 17-20 minutes before gamboling into rubber tire territory.

But it’s a very tasty tire.

If this flavor were a superhero, it would be a Teenage Mutant Ninja Turtle in a tutu. It starts off with a cooling, hyper sweetness (the tutu), then swipes at you from the shadows (like a Ninja Turtle) with a backdrop of… is that toasted caramel?? Yes, yes it is! Why, I dare say there’s even a little nuttiness as if there were a hint of toasted pecans in there.

The cinnamon doesn’t hit it out too heavily, coming in as a warm afterthought rather than a spicy kick, but that’s the genius. It allows the warm, zingy, slightly fruity/vanilla-y hints of the caramel and cinnamon to remind you of the doughy sensation you sought in the Cinnabon originals while the cooling effects of aspartame mimic that cooling sensation brought on by a caramel-sugar glaze. Nice attention to detail, Extra.

While lacking the fresh-baked, poofy texture of the true baked good, the end result here does come out tasting modestly like a cinnamon roll (but more like a caramel sticky bun) with a gentle warmth, slight sweetness, and joyous aroma all in a portable resealable cardboard square.

In a world in which Cinnabon prices are going up, all my baking pans are dirtied, and I am too lazy to pull out the Dawn Dish Soap (even if it does have aloe vera for silky smooth skin…), it’s nice to know that I can fill my cinnamon roll addiction without fear of having to take on new identities at the Cinnabon sample tray (I’m running out of disguises…). Is it deception that makes it tastes more like a caramel roll than a cinnamon roll? Perhaps, but it sure is a tasty, tasty deception.

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Also tasty deception…the disgusting amount of sugar alcohols ingested when attempting to get a cinnamon roll fix at 800 less calories than an actual cinnamon roll. Oh well. You win some, you lose some. I’m still buying this stuff, farts be damned.

I tried it, and give samples to three of my coworkers. It put smiles on all of our faces. Great job on this one! Unfortunately, it’s really hard to find in retail here in Portland; hardly anybody carries it. BTW, I wish you’d bring back the root beer float flavor. That was the ultimate. I rate cinnamon roll a solid 8 on a scale of one to ten.

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