Off-Track

Redditors fork up cash, Wise to drive Doge at 'Dega

A unique campaign emerged last week with the aim to get a sponsor for Josh Wise's No. 98 Phil Parsons Racing for the NASCAR Sprint Cup Series race at Talladega Superspeedway in May. Not only was the campaign successful, but it now brings to the sport one of the most interesting sponsors NASCAR has ever seen.

Dogecoin.

In case you're unfamiliar with Dogecoin, its official website (which is well worth checking out) nails it down as "an open source peer-to-peer cryptocurrency, favored by Shiba Inus worldwide." Of course.

Now that we've gotten that cleared up, let's get on with the campaign. It all started in the NASCAR section of Reddit and eventually migrated over to Dogecoin. It began as an effort to fund the necessary $55,000 -- or 100,541,093.89 Dogecoins at time of publication -- to sponsor Wise's Ford Fusion, and they were successful. One user accidentally donated 20,000,000 Dogecoins when he meant to donate just 2,000,000 (a difference of $13,500) -- but he came through and stood by his inadvertent overzealous charity.

More than 1,200 redditors helped the cause and to celebrate, Wise did an AMA (Ask Me Anything) Wednesday night on Reddit to talk to some of those that made this all possible.

There also has been a lot of response via Wise's Twitter account and it looks like fan submissions for what the paint scheme might look like are being taken into consideration, which is even more awesome.

Just a week ago this was only an idea and now it's a reality. So thankful for all the fans, @reddit community and @dogecoin for doing this👍

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