This additional income alone should have some material or psychological impact to Amazon stock. But there is more.

The Voice First CES 2017

After the CES (Consumer Electronics Show) 2017, from LG Refrigerators to automobiles by Hyundai, Volkswagen, and Ford, to an array of other devices, the expansion of the Amazon “store” will grow in a stunning way. This was called the Voice First CES for good reason, it is [1]. By the end of 2017 there may very well be over 1 billion Alexa enabled devices. It is clear not all users will be Prime members, however there is early data that suggest a material number will become members if they are not yet members.

The Alexa Everywhere strategy will allow Voice Commerce to expand in a far more accelerated pace than any other form of commerce we have observed in history. I call this the Voice First revolution and I spoke to this over the last decade. More information can be found here [2], [3].

Opportunities And Opportunities Potentially Lost

Voice Commerce and Voice Payments will bypass the current pay per click and pay per view advertising models from the old web infrastructure. Today Amazon has a stunning first mover advantage. However, if payment companies can finally see the opportunity in Voice Commerce and Voice Payments there are many paths to be a material part of the Voice First future. I know how to get there but frankly not a single legacy or young company is listening.

Voice First, Voice Commerce Has No Place To Go But Up

In the end, the material or psychological impact to Amazon’s stock will continue to soar as investors fully understand this is not a novelty but a true paradigm shift.

Amazon can offer a Free Echo and thereby increase revenue by ~$100 per year.

If Amazon takes advantage of a Free Voice First device business model, a classic razor/razor blade model, the potential to get to 1 billion devices in ~18 months is quite possible. If this is the path, the impact to the stock price would be orders of magnitude higher.

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