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HOW-TO: CREATE LANDING PAGES THAT CONVERT

Did you know that, according to WordStream, conversation rates average between 2-5% for companies that advertise on Google AdWords?

While that may be the average, it’s definitely not a rate you want to settle for. It is possible to get 5-10% conversions, but you need a strategic landing page to make that goal a reality.

Here are our top 5 tips to increasing conversions:

. Offer an Incentive

Including a pop-up window with an additional discount such as free shipping, 10% off, or other rewards can be a great way to incentive your customers to purchase right now. You can also offer these perks to customers who sign up for your e-newsletters, allowing you to retarget them later.

2. Close ‘Em With Customer Service

Offering an easy customer service option, such as a live chat box, is a great way to increase your conversions. Customers who are on the fence about a purchase can sort out their uncertainty with one of your employees rather than exit their browser.

3. Sweet, Sweet Scarcity

When you have products that are rare, hard to keep in stock, or sell out quickly, showing their remaining inventory may incentivize customers to make their purchase – now! Including low-inventory alerts (Only 5 left in stock!) above products lets customers know that if they want it, now is the time to buy.

4. Show Your Sales

If a product is on sale, be sure to showcase the original price as well. If a customer sees that they could get a $200 pair of shoes for only $150, they are more likely to take advantage of the deal rather than hope that the sale will still be on the next time they visit your site.

. Keep It Simple

Don’t offer many options on your landing page, only include buttons or boxes that allow your customers to take the actions you want them to. Including links to your “About Us” page or blog isn’t going to get you a conversion, but having an “Enter Your Email” box or products for them to click on and purchase just might!