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9.
Agenda
I. Inbound vs. Outbound Marketing
II. What Is Social Media?
III. How to Get Started
IV. Tools You Can Use
V. How to Measure It

10.
What Is Social Media?
Content created using web applications structured as
communities. It has mostly the same form as traditional
media (video, audio, prose, etc), but it is cheaper to
produce and has a heavy emphasis on sharing and
content discussion.

15.
PR, Social-Media Style
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

31.
What Is Twitter?
Like … … Except
A blog Only 140 characters
A social network It’s viewable in lots of
places
A giant chat room You choose the people you
follow
Instant Messaging It’s public and archived on
the web

32.
This Is Micro-Blogging
http://twitter.com/Scobleizer/statuses/774666561

33.
Select Who You Follow
On your homepage you only see relevant updates.
33