Wednesday, October 26, 2011

In the Mix…Riding, Running with Honor

So appropriate. Just days after the announcement that all troops are leaving Iraq by year’s end, a number of combat veterans already back home participated in the Honor Ride and Run held in Barrington, Ill., sponsored by client UnitedHealthcare. The 30-mile bike ride and 10K/5K runs raised awareness and funds for two groups dedicated to helping wounded vets - Ride2Recovery and Operation Homefront. We further promoted the cause with media coverage on two Chicago TV stations and a half-page article in a large newspaper chain, the Daily Herald.