Different members, different priorities – there are different types of members, in terms of their goals and what they bring to the community, and in terms of how they participate.

What are our goals? And later on…what are they again? – Clarity on the online community’s goals and functions is very important.

Aims first, tools second – thus it is important to find a platform that will allow for new features to be added, tweaked and integrated in the community. And function must be prioritized before aesthetics.

Try and try again – experimentation and adaptation are a key part of an online community’s strength and robustness.