New York, NY and Shanghai, P.R. China – July 20, 2015 - 7thonline, Inc., the leading provider of cross-channel merchandise and assortment management solutions to the retail and wholesale industries, today announced it has teamed with Gerber Yunique to host a seminar in Shanghai, China. The event, organized by local media outlet The Fashion Shop Magazine, will explore omni-channel retailing trends in China and discuss how merchandise planning and product lifecycle management best practices can help maximize profit opportunities and lower inventory risks.

Dubbed “online-to-offline” or O2O in China, omni-channel retailing is becoming one of the hottest retail concepts in the world’s most populous market. As Chinese consumers become increasingly tech savvy and mobile-enabled, they demand seamless shopping experience both online and offline. Apparel retailers, who have traditionally focused on expanding brick-and-mortar footprint to penetrate the Chinese retail market, are now investing in technology to better anticipate and fulfill consumer demand from their web outlets and physical stores alike. Upgrading merchandise planning and allocation capabilities for all selling channels, enhancing product development and responsiveness to market demand are two key levers for retailers to execute successful omni-channel retail strategies and realize tangible business value.

Solution providers such as 7thonline and Gerber Yunique with proven business applications, industry domain knowledge, and local market insights offer unparalleled value to help retailers better anticipate and fulfill consumer demand from design to sales. This event provides CIOs, heads of merchandising, product development, merchandise planning and allocation a forum to discuss best practices and exchange insights.

“The Chinese consumers are changing, and the market will reward retailers who can best fulfill their demand in merchandise design and offerings online and offline.” said Max Ma, CEO of 7thonline. “We are excited to partner with Gerber Yunique and engage local industry leaders for such an important conversation in Shanghai, China's fashion and apparel capital. We look forward to sharing our expertise in cross-channel merchandise management and experience operating in China.”

“The combination of merchandise planning and PLM is a natural step to achieving omni-channel retailing, and we are looking forward to partnering with 7thonline for this seminar,” said Bill Brewster, vice president and general manager of Enterprise SW Solutions. “Our YuniquePLM was built for the industry by people from the industry, and integrates with all of the tools to enhance efficiencies from concept to production. PLM provides one central location for communication and collaboration.”

About Gerber Yunique
About Gerber Technology: For nearly 50 years, Gerber Technology has been the world leader in providing integrated solutions to help its customers automate and more effectively manage product design and manufacturing processes in the apparel and industrial marketplaces. The company serves 25,000 customers, including more than 100 Fortune 500 companies, in the aerospace, apparel, retail, composites, packaging, furniture, technical textiles and transportation interiors industries in 130 countries.

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China.
To learn more, visit www.7thonline.com, read our blog at www.retailplanningblog.com, and follow us on Twitter at http://twitter.com/7thonlineInc.