Within its first year, the new donation option raised more than $720,000, and in July 2018, Norwegian introduced onboard donations featured in the personal in-flight entertainment system on its Boeing 787 Dreamliner fleet. American passengers are among the top donors with Californians donating the most to UNICEF.

Norwegian and UNICEF established its signature partnership in 2007. Since then the airline has supported various initiatives, which also includes its “Fill a Plane” campaign, saving hundreds of thousands of children. Five humanitarian flights carried out since 2014 have brought tons of emergency aid to the Central African Republic; the world’s second-largest refugee camp, Za’atari in Jordan; Mali; to Djibouti for relief to Yemen; and last year, to Chad.

Through the booking process customers can choose to donate $3, $5, $10 or $15, which will go directly to UNICEF. Donations can support the following:

$3 can provide a life-saving mosquito net, which will protect newborns against malaria;

$5 can enable UNICEF to vaccinate 20 children against polio;

$10 can provide an entire class of 20 students with exercise books; and

$15 can buy 38 packets of therapeutic food – enough for two-weeks of treatment for a malnourished child.

“I would like to personally thank all our wonderful customers for their generosity. Their donations help UNICEF ensure that even more children around the world get access to the future they deserve. When it is this easy to donate, we notice that many more contribute to such a great cause,” said Norwegian’s Founder and CEO, Bjørn Kjos.

“So much of UNICEF’s work is made possible by the ongoing generosity of partners like Norwegian Air,” said Caryl M. Stern, President and CEO, UNICEF USA. “We are incredibly grateful for the support and commitment of Norwegian Air and travelers to help UNICEF continue to put children first around the world. Every donation – large or small – makes a difference.”

Norwegian passengers donate the most as they also represent the largest nationality of the airline’s customer base. Most generous per donation, however, are the Danes. Among American customers, passengers out of Oakland are the most generous per donation (average $5.50 donation), followed by Los Angeles ($5.40) and New Yorkers ($5.08), although in total, more New Yorkers donated as the city is home to most Norwegian routes.

Top 10 routes where passengers have donated the most to UNICEF during their booking process:

1) London – New York

2) New York – London

3) Bergen – Oslo

4) Oslo – Bergen

5) Trondheim – Oslo

6) Los Angeles – London

7) Stockholm – London

8) London – Los Angeles

9) Oslo – London

10) Oslo – Trondheim

Last year, nine Norwegian employees also raised more than $50,000 by representing the airline and UNICEF during the NYC Marathon. This year, another group of employees will do the same.

About Norwegian

Norwegian is the world’s fifth largest low-cost airline and carried over 37 million passengers in 2018. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, North and South America. Norwegian has a fleet of more than 160 aircraft, with an average age of 3.8 years, making it one of the world’s youngest and “greenest” fleets.

Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past four years. Norwegian employs more than 11,000 people worldwide.

The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.

WAAM, a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data or part of it, for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a real win-win for all.

WAAM formed a strategic partnership with FashionTV, the international fashion and lifestyle broadcasting station, reaching over 1 billion people across the globe. FashionTV is planned to embed the WAAM protocol across its channels, making the WAAM token an officially acceptable currency.

WAAM will be making its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical, with over 500 million USD in sales in 2018 alone. This goal will be further strengthened by the partnership with FashionTV, helping to make WAAM a household name, furthering its exposure through FashionTV’s close connections with thousands of celebrities and brands.

Another party to benefit from the partnership is inFASH, a social network for fashion lovers and the first app to have embraced the WAAM protocol. inFASH and WAAM established their partnership back in early 2018 and have been working together to increase the synergy between blockchain technology and fashion ever since. Operating on the WAAM platform will allow both inFASH and FashionTV to collaborate, providing inFASH with access to a mass audience of fashion enthusiasts, while FashionTV’s users will be able to benefit from a social platform on which they can both earn money from sharing their fabulous fashion sense as well as a better shopping experience complemented with special sales and discounts.

At its core the WAAM platform is designed to help create synergies and collaborations between different partners, whether it is by helping retailers directly connect with potential customers, or by helping apps to collaborate with one another, as is the case with inFASH and FashionTV, the motivation to create a solution that benefits all are the fuel that makes the platform successful and sustainable.

Maisha Simmons, MPA recently joined the NAACP as the Deputy Chief Director of Development/Sr. Director of Foundation Relations. Most recently Simmons served as a Senior Program Officer at the Robert Wood Johnson Foundation (RWJF) in an administrative role supporting the management of team operations and functions.

“We are excited to have Maisha as part of the Development Team at the NAACP to lead our efforts in Foundation Relations. She brings to our organization deep and trusted relationships within the philanthropic community and has the passion and dedication to support partnership between the NAACP and the funder community,” said Derrick Johnson, NAACP President and CEO.

For more than 20 years, Simmons has been dedicated to serving community organizations where she worked on issues like community violence prevention, early care and education, childhood obesity and youth development. Notably she led RWJF’s commitment to improving the health and well-being of young men and boys of color which was recognized during the Obama Administration through the My Brother’s Keeper Initiative.

“As one of the first Program Officers at RWJF to facilitate the relationship between NAACP and the Foundation I have seen first-hand the impact that can come from civic organizations in partnership with philanthropy to address some of the real challenges that communities face today. I look forward to continuing this practice at NAACP,” said Simmons.

Simmons is a graduate of Rutgers University and Baruch College and joins the Association as it restructures to better align its operations with the current political and civil rights climate.

The code share agreement will offer increased connectivity between the main Bulgarian cities and eight major destinations in Italy

Thanks to an interline commercial agreement, Bulgaria Air’s passengers will benefit from single tickets for traveling between Bulgaria and Air Italy’s US, Canada and Africa destinations

Air Italy and Bulgaria Air have entered into a code share partnership to offer customers enhanced connectivity between Bulgaria and eight major destinations in Italy, with effect from today.

Under the agreement, Air Italy’s “IG” code will be placed on Bulgaria Air flights between Milan Malpensa and Sofia, Varna and Burgas, which are all on sale from today with the first flights available from March 31st. At the same time, starting with the new summer IATA season, Bulgaria Air will put its “FB” code on Air Italy flights between Milan Malpensa and Rome Fiumicino, Naples, Olbia and Cagliari (Sardinia), Palermo and Catania (Sicily), and Lamezia Terme (Calabria).

Moreover, thanks also to the interline commercial agreement, Bulgaria Air’s passengers will benefit from single tickets for travel between Bulgaria and Air Italy’s US, Canada and Africa destinations operated from Malpensa: Miami, New York, Los Angeles and San Francisco (both from April), Toronto (from May), Cairo, Dakar, Accra and Lagos.

Air Italy Chief Operating Officer, Rossen Dimitrov, said: “The commencement of our partnership with Bulgaria Air is great news for passengers of both airlines. Our customers can now benefit from a new choice for connecting to Bulgaria via Milan Malpensa, from our seven key Italian destinations. Meanwhile, we are delighted to be welcoming Bulgaria Air’s passengers on board our new Air Italy flights from Milan Malpensa to Rome, Naples, Palermo, Catania, Lamezia Terme, Cagliari and Olbia.

“We are also very proud to be welcoming Bulgaria Air’s passengers traveling from Sofia, Varna and Burgas on board our new Air Italy intercontinental flights from Milan Malpensa to the US and Canada as they will experience our extremely comfortable widebody long-haul Airbus A330-200 and our new Business and Economy Class on board services.”

“It is a great pleasure to announce the new codeshare agreement which is only a step towards Bulgaria Air’s goal to offer passengers the opportunity to travel intercontinentally and connect Bulgarians all over the world. Our urge is to continually expand our portfolio of destinations and we are very happy that we have found a partner such as Air Italy who had already proven to be a responsible, innovative and progressive air career. Thanks to this partnership the passengers from the United States, Canada, Italy and Bulgaria can benefit and enjoy the same high quality and comfortable flights as always and reach numerous new destinations. We are happy to welcome all Air Italy’s passengers on board and be a part of creating a connection between Italy and Bulgaria,” said CEO of Bulgaria Air Hristo Todorov.

Flight tickets for the Italy/Bulgaria routes under the codeshare agreement are available for purchase at travel agents, or through each airlines’ website and call centers for travel from March 31st.

WHO/WHAT: Prince Tennis, the American-born leading global racquet sports brand is excited to partner with Lucas Pouille, top 30 ATP player, to debut the updated Tour 100P racquet at the tournament in Australia. The new Tour racquet launches with the global campaign, Live the Tour: Any Shot, Anywhere, which features a behind the scenes look into Lucas’ training and preparation leading into the upcoming season.

Developed with TeXtreme x Twaron, the Tour 100P is designed to further enhance the incredible feel and support of the popular Tour racquet. The new TeXtreme material increases laser-like precision while the addition of Twaron provides greater vibration damping for a better feel and sound. In addition, the new TourSeries re-introduces the O3 technology with the O3 Tour 100 bringing the benefits of an expanded sweet spot and more forgiving impact feel. These new racquets will provide the player with the confidence to hit any shot from anywhere on the court.

The Entertainment Industry’s Voice For Road Safety – entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. The statewide “Go Safely California” DUI Awareness campaign (http://gosafelyca.org) encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting the RADD® booth to support responsible driving and road safety. Power 106 supported the “Go Safely California” campaign with radio spots voiced by popular morning drive time DJ, J Cruz and a social media integration. Listen here. See Rolling Loud event photos here.

RADD®, which stands for Recording Artists Against Drunk Driving, is on more than 53 college campuses in California with a combined student population of 1.3 million and three military bases with reach to over 55,000. The campaign is backed by a grant from the California Office Of Traffic Safety (OTS) through the National Highway Traffic Administration (NHTSA/USDOT).

RADD®’s peer-to-peer program that features music talent is designed to reduce DUI arrest and fatalities, by encouraging everyone to “plan ahead” with a round-trip designated driver, ride share, Uber, Lyft or taxi. RADD®’s message is “have fun, plan ahead.” Drinking and driving is not an option.

There has been an uptick of DUI’s and road fatalities reported daily. With the holiday season upon us, we can realistically expect more.

The iconic “Friends Don’t Let Friends Drive Drunk” celebrity campaign was produced by RADD® and is the proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety

Association honoree. RADD® is also the recipient of a 2016 Bulldog Not-for-Profit Awards bronze medal for Best Issue/Cause Advocacy Campaign.

Caesars Entertainment Corporation announced today an unprecedented 15-year partnership that will make Caesars Entertainment (Caesars) the first founding partner of the Las Vegas Stadium, the future home of the Las Vegas Raiders, elevating Caesars’ profile in professional sports.

“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”

“Sports have long been a core part of the Caesars experience,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”

The historic partnership also marks the first Raiders deal with a gaming and hospitality company, providing select Caesars Entertainment customers and Total Rewards members access to exclusive experiences like the customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegas stadium, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.

As a Founding Partner, Caesars Entertainment will host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances – giving the company a commanding presence.

This partnership with the Las Vegas Raiders follows the company’s recent announcement with the Baltimore Ravens, Maryland’s only partnership between a National Football League team and a casino.

The 65,000-seat stadium will bring 520,000 people to home games each year, when it opens for the 2020 NFL season.

Agua Caliente Casino Resorts and the Clippers organization have announced Agua Caliente’s partnership renewal for the 2018-19 season. Agua Caliente continues in its second season as Presenting Sponsor of the Agua Caliente Clippers of Ontario and its fourth as the Official Tribal Casino partner of the L.A. Clippers. The Agua Caliente Clippers, the L.A. Clippers’ G League affiliate that launched ahead of the 2017-18 season, start their upcoming season on Sunday, November 4, at Citizens Business Bank Arena in Ontario, Calif.

The partnership will further the collaborative efforts between Agua Caliente Casino Resorts and the Clippers to preserve and promote awareness of local Native American Tribes in Southern California, while giving back to communities in the Coachella Valley and Inland Empire. Throughout the 2018-19 season, Agua Caliente will sponsor promotional nights at L.A. Clippers games that include Native American Cultural Night on November 15 and Fan Appreciation Night on April 3. In addition, The Show – Southern California’s premier concert theater located within the Agua Caliente Casino Resort Spa in Rancho Mirage, Calif. – will present the Clippers’ DTLAC series at four Friday night DTLAC games this season. DTLAC nights celebrate downtown L.A. with special halftime performances, with the first on Friday, January 18. Last year’s performers included Nipsey Hussle, Problem and Kurupt. The partnership also includes in-arena signage, on-court promotions and hospitality elements.

“We are thrilled to continue our partnership with the Agua Caliente Clippers for a second season,” Agua Caliente Band of Cahuilla Indians Chairman Jeff L. Grubbe says. “We are honored to have this G League team named after our people. This partnership continues our longstanding efforts to create awareness about our history and culture as well as our existence today.”

“Agua Caliente has been an essential part of the Clippers experience for the past three seasons. Their support of the Agua Caliente Clippers was critical as we launched our new G League team, and their contributions to our game entertainment in L.A. help us ensure Clippers fans have the best experience possible,” says Gillian Zucker, President of Business Operations, L.A. Clippers. “But most importantly, Agua Caliente Casino Resorts and the Agua Caliente Band of Cahuilla Indians understand what the Clippers stand for, and how important it is for us to work together to make a meaningful impact on our communities. We’re proud to partner with Agua Caliente as our organizations move forward together.”

“The Agua Caliente Clippers are excited to tip off our second season this weekend, and to continue our partnership with Agua Caliente Casino Resorts,” says Bryan Meadows, Team President, Agua Caliente Clippers. “Our friends at Agua Caliente were essential community partners as we introduced our team and its players to Ontario and we’re excited to grow each other’s efforts together in the future. We’re looking forward to celebrating our renewed partnership at the Agua Caliente Clippers’ home opener on November 4.”

The first and only NBA or G League team to be named after a Native American Tribe, the Agua Caliente Clippers of Ontario are named for the Agua Caliente Band of Cahuilla Indians, a federally recognized Tribe located in Palm Springs, Calif. The Tribe owns and operates the Agua Caliente Casino Resorts, which includes the Agua Caliente Casino Resort Spa in Rancho Mirage, Calif., and Spa Resort Casino in downtown Palm Springs. With 31,500 acres of reservation lands that spread across Palm Springs, Cathedral City, Rancho Mirage, and into the Santa Rosa and San Jacinto mountains, the Tribe also owns the Tahquitz and Indian Canyons recreational areas, and two 18-hole championship golf courses.

The Agua Caliente Clippers tip off their second season on November 4 under Head Coach Brian Adams at Ontario’s Citizens Business Bank Arena. During the team’s inaugural season, eight players that spent time on the Agua Caliente Clippers’ roster played significant minutes for the team on the NBA level.

On Saturday, September 15, Chivas joined Gennady “GGG” Golovkin for his anticipated rematch against Canelo Alvarez in Las Vegas, where he demonstrated his limitless passion and determination after an exciting and challenging fight.

Gennady’s fighting spirit prevailed despite the hurdles on his road to the rematch. It’s that same spirit that led to his partnership withThe Chivas Fight Club– a program created by Chivas to inspire the fighting spirit within individuals nationwide. GGG embodies Chivas’ values and always strives to #FightForIt, especially in the months leading to last night’s high-stakes showdown.

Image credits: Roger Kisby.

GETTY IMAGES

The Chivas Fight Club Joins Gennady “GGG” Golovkin As He Enters The Ring For The Anticipated Rematch Against Canelo Alvarez.

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.