Your people are at the heart of your business’ identity. Their development, experience and growth are what drives your business forward, especially in this time of disruption and commoditisation.

The MAA L&D programme has been designed through consultation with our members and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. Our workshops and events offer tangible solutions to your daily individual and business challenges, supported by robust L&D methodologies.

Our Offer.

The MAA L&D offer is available to all our members and other marketing professionals. Grounded in over 9 years of successful training interventions, the offer has been entirely revisited and developed in 2018.

The new offer is designed to meet all of your needs in the ever-changing marketing environment, with learning opportunities developed to support you throughout your career. Our workshops, toolkits and events are designed to focus on the most relevant topics to you, considering the greatest challenges, trends and personal growth opportunities across all marketing disciplines.

The offer will be phased in throughout 2018 so watch this space for further opportunities to get involved. Check out the current programme options below and use the Upcoming Courses section to book your place.

People Experience and Needs Profile.

A member-only service, our PENP will provide you with a detailed report on your current culture, wellbeing and L&D landscape with recommended next steps to provide your people with everything they need to stay engaged and grow within your agency as well as keep you ahead of your competition.

An MAA L&D and culture expert will come to your agency for a number of days to create the profile. We have developed our own bespoke activities that combine both traditional L&D methodologies such as training needs analysis, with those of marketing methodologies such customer research Service Design tools to create a comprehensive profile. This service engages your whole agency, from senior leadership to your new starters so is best booked at a time that access will be available.

L&D Programme.

Our Learning & Development workshops are available for members and non-members alike. Designed to support marketing professionals throughout their career, our workshops, toolkits, podcasts, videos and blogs are designed to cover latest trends and technology, marketing methodologies and approaches, legislation updates and contracts, management and leadership topics. Our learning opportunities are designed to meet your needs, providing you with situational tools and practices that you can apply as soon as you get back to the office. These cover:

Behaviour training rooted in the latest neuroscience advances to help you manage yourself and your team

Technical knowledge and tools to increase your success in your role and build collaboration between disciplines

In-depth discovery of marketing methodologies and approaches

Boundary expanding insights from experts in the industry, tech and beyond

New workshops, toolkits, videos, podcasts, and events will be added to the programme regularly as we partner with our members to design based on the latest challenges and opportunities in the industry. Please check the Upcoming Courses section to book your place now.

Bespoke Training.

It is our priority to partner with our members and the marketing industry, to provide them with bespoke learning opportunities at the point of need, on topics relevant to them and through the best delivery method for their people.

From leadership and management programmes to one-off workshops on a specific need to your agency, the MAA L&D team are here to help.

We'll provide detailed briefs of any bespoke workshop based on initial conversations that will then be developed into the relevant intervention based on more in-depth requirement gathering.

Whether it is a workshop, toolkit, podcast, video or e-learning, we'll work with you to deliver the learning opportunity in your preferred method.

Learning & Development.

A range of workshops and events will run throughout the month and the calendar will be regularly updated. Keep an eye out for our new workshops, groups and talks that will be added to the calendar throughout the year.