Snapchat seems to be changing its display, format and along with it, the way its users interact with each other. Snapchat originally became very popular amongst the younger generation because of the fact that it erased memories in 10 seconds and kept their live statuses for just 24 hours. So, unlike Facebook, where someone can look through your past and bring up an embarrassing status or profile picture, Snapchat erases it all.

However, there is one thing on Snapchat that does not self-destruct, and that is the profile GIF. The profile GIF was added in July along with the tap-to-view feature. So, now, on your profile screen, if you tap on the QR code you will be able to shoot a series of 5 selfies which turns into an animated profile GIF.

Initially this seemed like just a cool customization which encouraged people to share it more and thereby strengthening Snapchat’s user base. However, there is another purpose for this customization, and that is, it somehow solves Snapchat’s identification problem. Basically, previously, when you added someone on Snapchat, you knew nothing about them except for their username. The anonymous character of this app made it very popular with the youngsters.

However, now, when you add someone, their profile GIF shows. So, you can immediately identify the person’s gender, and perhaps even their sense of humour. So, you won’t have to follow a person, then check out their Snap Story and then unfollow them, if you’re not interested.

This is very useful for Snapchatters who make their profiles public, because they can efficiently decide whom to follow back. The profile GIF definitely seems to be providing more transparency to one’s identity, thereby allowing you to be more aware of whom you add and follow.

Oh well, in this fast-paced world where social interactions and networking seem to play an important

role, it is necessary for social media to catch up too. And that’s exactly what Snapchat is doing.