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When i was a kid I lived for the trailers on tv and at the movies.The problem was when i saw the film most of the stuff had already been revealed in the trailer.I was either waiting for the things i saw in the trailer to appear on screen or trying to figure out how those things played out in the film.Everything but actually experiencing a film story being told for the first time.Last night i saw and loved World War Z because I had no idea what this film was about or looked like.i read later that many people complained the best stuff was already shown in the trailer.I rest my case.
I do everything I can to avoid seeing these previews by watching most films on dvd where I can jump to the actual feature.I dont even spend any time looking at the dvd case.Best way to get a look at whats coming without ruining the experience is to visit Rotten tomatoes every Friday for the small blurb on what new films were just released..So much more exciting to see a film and everything in it for the first time.

Some people enjoy going into a movie cold, whereas others (like me) enjoy knowing what the film is going to be like and reading in depth reviews before going in. There is nothing worse about the movie watching experience to me than going into a movie cold and discovering that it's something that just doesn't appeal to me in the least or is an irredeemable piece of dreck. Knowing things about it in advance allow me to minimize the chances of its not appealing to me or being dreck.

Trailers can be good or bad, revealing or not, and sometimes quite misleading. I don't seek to avoid them altogether, and sometimes a trailer is the only way I hear about a film I'm interested in seeing. I agree that some give away too much, but frankly I would rather err on that side than to be mislead about what a film is going to be like on screen from a trailer that makes it look good when it isn't.

I have to see a trailer of some sorts before I see a movie. I don't like going in cold, ever.

The only way I see a movie is if I have interest in it and I can't get fully into a movie just by reading a simple synopsis or description from somebody else. I have to see something. Unfortunately trailers are not always the best way to gauge the quality of the full movie but this is what I need to get interest or not. Sure every once in a while I'll be adventurous but usually I need a taste of some kind first.

So all that being said, I can't say a trailer made me enjoy a movie any more or less. Now if this is more about the subject of trailers revealing too much... well, now that's different.

I neither seek out nor avoid trailers (usually: I avoided learning anything about Prometheus because I wanted no preliminary bias. I was a huge fan of the original Alien, with diminishing appreciation for the sequels).

Now and then a trailer is a good advertisement for a film, but often it has the reverse effect. (Actually at lot of marketing is like that. I'm less likely to buy products when I have seen their ads).

For example: the recent Dark Shadows seemed like an amusing concept. But the trailer: yikes. The trailer for Ender's Game makes it look pathetic.

We could have a thread for worst/most discouraging or deflating trailer. I probably wouldn't have seen it, but my entry would be that Ben Stiller one where he marries the obnoxious woman and they go to Mexico... no loss; I've never seen him do a single funny thing.

For example: the recent Dark Shadows seemed like an amusing concept. But the trailer: yikes.

Good example, Bill.

I can only speak for myself, but at first I was slightly intrigued that Tim Burton and Johnny Depp were going to team up once again to do Dark Shadows. I loved the show as a kid, but then I saw the trailer(s) for it. Wow. You couldn't pay me enough money to sit through that. Had I watched that movie and gone in cold because my girlfriend insisted we not watch trailers, I would have been irritated that I fell for that. There are too many movies and not enough time to sit through really bad ones. In that regard, trailers can serve as a screening device.

Because I do 99.9% of my viewing from Netflix, I can watch a trailer now and by the time it comes to BD I won’t remember anything that I saw. Short-term memory loss has its advantages.

Also, when it comes to horror, political, or “teen” coming of age movies, I like to check them out so that I can get an idea whether I think the wife will be interested or not. Compromise – it really isn’t a bad thing.