Now you may be thinking these guys have gone gaga…are they hearing things, maybe they have seen some out of body experiences happening, Or is their hearing affected? Visual marketing, what is it? Is it one of those things like appreciation marketing maybe its attraction marketing! Well its something we learnt in a training mastermind over the weekend Plus what we have already been doing to get more website traffic!

“Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.”

What it really is in simple terms is: any use of visuals to enhance your marketing drive like images, info-graphics, pictures, videos…

HANG ON A MINUTE So if it’s about fashion and design, what has it got to do with Network marketing or a home business? You would be so woefully wrong to think we have gone loopy talking about visual marketing…So let’s break it down for you!

See since time immemorial humans have used imagery to communicate and get the point across…The Egyptians, Romans, Saxons, heck the internet world today is alive with visuals…aka photos, images, videos, Instagram, Pins, you name it. Everyone is getting in on the act of visual marketing. We did talk about video marketing a while back and this post was received very well, one of our most popular posts. Now let’s get this clear visual marketing should be part of your content marketing strategy as a content creator. CLICK TO TWEET

So why not you?

Visual marketing is not just about your social media image sizes although the Social Examinerhandles that beautifully! Its way more than that! Visual marketing in form of images and video allows you to communicate your message in a friendly, informative and attractive way. Video goes further and shows the person behind the message and can go a long way in promoting your brand.

By using visuals to market your offers, you get a fantastic range of effects and styles that help you build your brand and grow your subscribers & customer base. So lets jump into the real meat and potatoes of visual marketing and how you can get your content going viral!

We learnt of a super useful site that helps you enhance and get your YT videos ready for upload and its called classynemesis, a custom YouTube embed resource with bells and whistles! It’s easy to get started on YouTube and create a super professional channel. Get your YouTube Channel art created via Canva as it offers the exact measurements as dictated by YT and all other visual marketing platforms. Making life so much easier for the busy entrepreneur.

It’s very simple to assume that creating a video and uploading it will get you hundreds of thousands of viewers…Sadly it won’t unless you went through the following steps: CLICK TO TWEET

Video visual marketing tip #1. Search for your niche or video title in Google search, you’ll definitely get some results and below is an example of what I searched for – using visual marketing as keywords of course

Check out a video by clicking the link and you’ll get related videos on the right hand side bar. Grab the link of the video with the most number of views and either right click anywhere on the page to see & get related keywords or use the youtube free keyword research tool.

(Caution: don’t use google keyword planner for content as your results will be completely different. Not what you want)

Note the keywords you wish to use in your own related video. Make sure it is congruent. Don’t just use keywords to drive traffic, for if the content isn’t similar your video could even be reported for misleading the public and get your account shut down.

We usually use long tailed keywords with about 2000-5000 search volume i.e. low hanging fruit. You don’t want to battle with the big guns, it’s a losing battle!

Video visual marketing tip #2. Go create your cover photo, make it stand out Reds, Blues Yellows Apparently do grab attention. (That’s a whole other topic!) You should create your own images. Remember we are focused on visual marketing so images that grab the attention of your audience are essential. With Picmonkey, Canva, free stock images all over the internet e.g. imagebase, freerangestock etc. you have no excuse! Below is a view of imagebase page free visuals for your content.

Here is a super tip: you can create videos using free stock images with music or your voice in background. Write some content and create a ppt or simply use a video converter for ease of the task. Creating content for visual marketing is not as hard as we all make it. See visual marketing has become super easy. Below is what is said of the above video converter tool: CLICK TO TWEET

This is for the lazy marketer, or one who is scared of cutting videos with their face in it! . Turn your articles into videos.

You could use Animoto to create awesome videos with lovely styles, add captions, titles etc. Some of the videos you see on Facebook with beautiful captions & titles are created sing this resource. Try it, Paul & I found out about it last week. Check out the 30 sec video we created below

Video visual marketing tip #3. Remember your keywords? Well it’s time to use them. Upload your new video to YouTube and add them as tags. Make sure to use the main one in your title and description! Then go share your video on video bookmarking sites for more views other than organic youtube traffic. Try tubemogul

This is the sauce…coz with tubemogul you are provided with a resource to upload your video to other top video and social networks and you also get great analytics on your video viewers.

You have created your video and uploaded it to YouTube and now you think my visual marketing job is done…! Wrong. It just begun. That was content creation. Now for the proper visual marketing strategy!

You already went thru the 3 steps above, so now you need traffic, eyeballs and subscriptions. Assuming you added annotations, used Youtube cards and added a CTA and your link in the description, you will get more eyeballs to your content and website if you share your video to some or all of the sites below:

#1. Viddler: a video tool for learning and engagement. Great if your video is a guide to something, tips, sharing some content that helps others learn something new!

#2. Break: Well you may not have known about it, a known site in other circles to upload and share videos. You want eye balls on your content & Subscriptions right! Well go share.

#3. Clip Moon: is similar to Break above. You share your videos with the world. A lot more targeted with a business category. We assume you wish to upload and have your videos seen, you’ll have to go for at least the Basic account at mere 5 Euros.

#4. Tubetorial: Now this is a really good resource for internet marketers to get your offers seen and get buyers. It uses Google Feedburner to register and here is the interesting bit. Every time you publish it will automatically receive your RSS update and if there is a video…Bingo! Sweet isn’t it!

Why is it awesome? First because its FREE unlike clip moon. 2nd because it’s a good place to share and upload affiliate programs, training videos, watch others, grab tips and get subscribers and buyers. Do we hear let’s get it….!

Now here is news for you if you didn’t already know. While YouTube was the 2nd biggest Video Marketing site its been overtaken by Facebook Videos. And here is the thing, when you post your YouTube video on Facebook it may not get much traction. Why? Because its the competition…

Because its not getting served unless you syndicate it or have a highly plugged in audience, hungry to hear from you and actively search for it.

Video visual marketing is in and facebook got on the video bandwagon. So now if you upload your videos direct on Facebook, they get shown all over. You get way more organic views and if you use exactly the steps above like you were going to post a YT video, but instead upload it directly on Facebook, you will get some really great organic views. Check our one Julie posted recently and it got over 600views in 48 hrs. WATCH THAT video here.

The video visual marketing battle of giants is on…We don’t see YouTube or Google taking this lightly. They like being the Big Mamas, so the battle is truly on! CLICK TO TWEET

Pass the popcorn and the comfy chair…!

Visual Marketing – Part 1 Last Word!

Word of advice, as an entrepreneur you want to use every tool, trick and tip you can to grow your brand and business the integral way. BUT don’t let the search engines do all the work for you. SEO can be a hard master. Search engines do use your content to rank your site so if your content seems to be viewed by many, and you link it to your blog, website etc. you will start to see an increase in website traffic and subscriptions! Depending on your site user experience and offers, more traffic could lead to more sales. So promote your content beyond SEO and these visual marketing ideas should get you going.

If your website or blog is also your main traffic target, then its likely its content driven, you blog regularly or update it regularly. So its absolutely essential that you create images and videos to jump-start your visual marketing as part of your content marketing strategy. Always add your website to your videos as a place to drive your traffic. This could increase your website visitors and subscribers. Thus the more people see your Video or images the higher the chances of them heading to your website and offers CLICK TO TWEET

In part two of our visual marketing drive, we are gonna help you out and share our secret video creation sources! So comeback & check it out!

PS: IF YOUR UPLINE DOES NOT HAVE A STEP-BY-STEP BLUEPRINT FOR ONLINE MARKETING SUCCESS, CHECK THIS OUT (UNLESS YOU ALREADY HAVE TOO MANY LEADS) –CLICK HERE FOR INSTANT ACCESS

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About Kalungi Group

Julie Syl & Paul Kalungi, Home Based Business Trainers, Speakers and Authors. We share what's working now in Internet marketing to help you the Marketer, Coach, Entrepreneur Generate Leads, More Sales and Live a Life you Love!

This is awesome information about visual marketing. Visual marketing is indeed a great way to improve traffic to any blog or website. This information can help so many in the business world. Thanks for sharing the information.

I am still learning the ropes on how to make videos worthy of uploading and sharing. When I am ready and confident enough to do that, I will refer to your page for these tips on how to use it to gain followers.

Utilizing every social media platform really makes a difference in terms of reach and traffic. I’ve recently discovered the ‘story’ mode on Instagram, pretty helpful if you’re trying to gain more followers on that platform. 🙂

So many helpful tips! In today’s age people are so visual and that really is huge attraction on social media. These are wonderful ways to up my game when it comes to the visual world. I really like Canva. You can create some great stuff on there.

It’s important to learn more about these strategies especially if you’re planning to grow your following online. I think videos are great tools for marketing, especially now that social media sites have live streaming.

Precisely Elizabeth, Its a well known secret that to succeed one has to ride trends and know when to jump in hard. Most marketers kind of dip their toes. for us its all in or nothing 🙂 Visuals are where its at!

Hey Julie! The content of your blog is seriously amazing. I agree that video marketing and visual marketing are the best way of promotion. You might have seen new STARBUCK’S commercial which was a huge hit over SEO for its video content.

Thanks for your kind words. I loved the Starbucks Ad…and I think SEO is overrated. COz only so many can fit on Page 1 of Google and any otehr search engine. Its always better to serve one’s audience from a Giving and impacting lives perspective. With integrity and gratitude that someone out there enjoyes your cuisine, and the rest falls into place! 🙂

OMW Julie you have blown me away with the content in your blog this time (and other times lol). But seriously this was awesome. I have sent you a PM as I have a question. Look forward to reading the others…

Wow — this is fantastic information Julie. I have learned a few things about video marketing, but you have broadened that knowledgebase 10-fold. I had no idea there were so many aspects — but then again — why not. Everything seems to have more and more steps to it.

Thats why We are advised to pick 2 strategies Learn them, Master them and become the Go-To person for them. Crush the competition in our peer niche and make a living Living Carol. See very few people are willing to invest the time to learn something to the level of an expert…and we know how high they are paid…

Good to hear from you and Absolutely our pleasure. I didnt even know about Animoto let alone half the stuff. So I was super excited and glad to share. These things are on the open super highway so why not share them.

Our mission is to help more people and to increase that 3% to at least a Pareto percentage 80/20 rocks!

Wow, So much useful information in this blog. Thank you. I have book marked as a place to come back often so I can implement so many of the tips. The free video sharing sites sound great especially as You Tube is closing down so many videos these days. Love the tips on making things stand out.

Glad you like and I agree with you on expanding our choices. YouTube I am sure is keeping things clean. We just have to play by the rules. I love playing with new tools and gadgets so I will be implementing right along with you!

I’ve also realized that when playing around with Facebook ads how much impact the image can have on the CTR. Just by experimenting with 2 identical images and having one of them more centered/zoomed in on something can improve the CTR by several %s.

Awesome tips Julie. We often times have to dig a little deep to find out the real information that works. Not everybody has the mindset to share great info. Visuals and videos are so powerful when you use them accurately. Thanks for sharing.

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