Tag Archives: Transformers

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a selection of international print adverts featuring Transformers toys and merchandise.

Les Cinémas Pathé Gaumont is a cinema chain owned by Pathé, with operations in France, The Netherlands, Switzerland and Belgium. Here are some covers and adverts for recent movies you may have seen, scanned from the French magazine Les Cinémas Pathé Gaumont!

In 1977 Japanese toy manufacturer Takara was licensed to produce and distribute toys and merchandise from the first Star Wars film up until Popy took over for The Empire Strikes Back in 1980.

Takara Star Wars toys often came with cool action features such as Missile Firing R2-D2s and C-3POs, a wind-up walking R2-D2 (often rumoured to be George Lucas’ favourite toy) and many other interesting and quirky items such as the Transforming X-Wing Fighter which is the subject of this post.

The Transforming X-Wing Fighter was released in 1978 in Japan by Takara. The vehicle came in kit form and included fuselage, four wing sections, a sprue tree containing the smaller parts, a decal sheet, instuctions/catalogue and Luke Skywalker Pilot and R2-D2 figures. Working features included cockpit and landing gear, open/closed wings and spring-loaded missile-firing laser cannons!

But that’s not all… Takara also held the license for Microman which was later rebranded as Transformers for the western market. What could make better sense than to fuse the two lines together to create a super-cool X-Wing Fighter that transformed?

And so, with just a few snaps and clicks the X-Wing Fighter goes from this…

… to this…

… to this…

… to this…

… to this…

… to this…

… to this…

… and much more! There are a few suggestion examples on the box to try out but essentially this toy is ideal to let your imagination fly.

For me the Takara is a winner. One of my favourite retro toy collectables is the vintage Star Wars line – in particular Kenner’s original X-Wing Fighter and its foreign variants. So hats off to Takara for not only producing a version of this iconic space vehicle but for taking it to a completely different level.

And finally, some collectors wonder about the scale of the Takara Transforming X-Wing in relation to the original Kenner model. The Takara version is almost the same size although the Luke and R2-D2 figures are significantly smaller than their 3 3/4 inch Kenner counterparts.

Below is a pic of the Takara, Palitoy original, and Micro-Collection X-Wings to give you an idea of the scale.

To learn more about the many variations that exist for vintage-era X-Wing Fighters check out my guide onTIG

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a number of international print adverts featuring Transformers toys, comics and merchandise.

TVTA ad counter

TVTA has now published 2,999 print adverts! That’s enough advertising to encircle the planet three times, hot enough to fry an egg, deep enough to contain six olympic swimming pools and faster than a cheetah driving a Formula One car!!