Business

U.S. sales firms promise riches to Asians

One multilevel marketer, Nu Skin, has stormed through Asia over the last two decades, racking up huge profits despite regulatory scrutiny over its marketing and the efficacy of its products.

By CHRIS BRUMMITTAssociated Press

HO CHI MINH CITY, Vietnam — The Australian salesman flashed up a slide of a black Rolls Royce and pitched enticingly to a roomful of Vietnamese students facing an uncertain economic future: join me in selling anti-aging products and the car — and much more — could be yours in just a few years.

It's a simple formula that has worked well for the company, Nu Skin, which has stormed through Asia over the last two decades, racking up huge profits despite regulatory scrutiny over its marketing practices and the efficacy of the products that it sells.