Gender Decoder for Job Ads

Whilst we like to think that TalentVine is definitely the most useful HR tech product available, from time to time we come across useful products that can help make life easier for our clients.

This free tool is one of them.

Without realising it, we all use language that is subtly ‘gender-coded’. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men.

This linguistic gender-coding shows up in job adverts as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language.

This site is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has this discouraging effect.