Experiential

Populating culture with branded experiences that come from an ‘editorial first’ mindset

In a world where transactions are increasingly online, consumers are continually looking for unique, spontaneous and immersive experiences that they can share on their owned channels.

Our aim is to help brands populate culture by creating entertaining brand experiences - from spectacular installations and experiential pop-ups to shareable content. Coming from an ‘editorial first’ mindset, our mission is to produce campaigns that deliver earned media coverage, as well as sparking conversations on social and ultimately driving behaviour change.

What we do

Live Streaming

Behind the scenes content, interactive Q&As, demos, giveaways & gamification. People watch live videos three times longer than non-live. And social media platforms like Facebook, YouTube, Twitter and Instagram, of all which host live streaming, offer brands the opportunity to open up to consumers in a more authentic way.

Shareable video content

Immersive Events & PR

Story doing rather than storytelling is central to what we believe. Getting people to engage and participate in an event offers a much richer and authentic experience. We call this social-led experiential; and it enables people to immerse and share their experiences from live events in their own way, on their social channels.

Branded builds & installations

Working with a number of specialist production partners we create spectacular branded builds and installations that are designed to stop people in their tracks, as well as drive editorial coverage that lands key messages.

Creative out of home

In an increasingly competitive media landscape, we create Outdoor media that really stands out. We create billboard installations that drive editorial coverage as well as working on an ambient level to make an event out of a poster.

Our People

Pete Grenfell Managing Director, VCCP Kin

Pete heads up the 90 strong VCCP Kin team, with responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Prior to this he founded and ran VCCP’s Sydney office for 4 years, helping it grow to be a major player on the advertising scene in Australia, with clients such as ING Direct, Fitness First and Compare the Market. He has a strong background in digital and content, having spent a number of years creating campaigns and numerous digital firsts for the biggest entertainment properties in the world, from Lara Croft to Shrek to Harry Potter. He originally joined VCCP in 2008 to run integrated accounts for McDonald’s, Unilever as well as the London 2012 Olympic Games before progressing to Head of Digital.