Adobe Target and IT.

Personalization is the driving force behind successful customer experiences. And Adobe Target is the force behind that personalization. Investigate these IT resources for Adobe Target. First, check out our point of view on IT’s path forward in the experience era. Then move on to technical resources.

Target details

Adobe Target FAQ for IT.

What’s important to know about implementing Adobe Target?

Implementing Adobe Target is done by referencing the at.js Target library file in the head of your web pages. The easiest way to do that is through a tag management solution, but that’s not required. You can use a third-party tag management solution, but Adobe Experience Platform launch further facilitates the implementation process and is included with all Adobe Experience Cloud products. Target works client-side, server-side, or through a hybrid approach. Its server-side offering works via real-time API integrations, batch delivery, or NodeJS SDK, giving you the flexibility to choose the right solution for your scenario.

The at.js client library for Target was built from the ground up with single-page apps in mind. We’ve developed Angular JS and React extensions to tie into those single-page application frameworks. The at.js library also includes a framework-independent Universal SPA extension that can trigger Target calls on both initial page loads and following view changes.

You can host image assets or HTML code snippets in the Target Content Library or host them yourself and simply reference the asset’s location using the Adobe Visual Experience Composer. You can also reference asset locations directly in your HTML or in your CSS files.

“Adobe leads the pack.”

Adobe Target scored well in all experience optimization techniques in The Forrester Wave™: Experience Optimization Platforms, Q2 2018. Download the report to see why our testing and targeting capabilities helped us become a Leader.