The world is going Local

We routinely track sources of news and information outside the United States and want to give props to a burgeoning content-marketing network that delivers a great mix of reports from nine European countries.

“The Local” is headquartered in Sweden and maintains bureaus in several countries to present stories in English (Gracias! Grazie! Danke! Tack! Merci! Takk skal du ha!). The network’s monthly readership stands at about 5 million people.

“Local” reporters and public relations consultants work alongside their clients to craft reports people will actually want to read. Then, The Local’s staff devise content distribution strategies and packages that help ensure their reports are found online easily.

The Local further explains its market differentiation:

“Unlike other agencies that depend on other channels to distribute the content they create, The Local has its own channels – a network of 11 news and discussion sites – guaranteeing global distribution to an audience of more than 5 million unique readers. We can also push partners’ content through our social media channels to more than 400,000 followers. We actively promote partners’ content for a full month, ensuring it doesn’t get lost in the intensity of the 24-hour news cycle.”