M&CSAATCHI AND LIDA JOIN FORCES

M&C Saatchi has today merged with the Group’s customer agency LIDA to supercharge its integrated offering for clients.

The now 225-strong agency will offer an even broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics.

The renewed M&C Saatchi will be led by talent promoted from within. Current Group Managing Director, Camilla Kemp, is our new Chief Executive Officer. Ben Golik, current Chief Creative Officer of LIDA, will now lead M&C Saatchi’s creative output.

Moray MacLennan, Worldwide CEO, M&C Saatchi, said: “The bringing together of data, creativity and technology is now table stakes. What will differentiate the new M&C Saatchi is a focus on the frontiers of change, and the business leadership talents of Camilla and Ben. They have complementary skillsets and natural chemistry. We’re excited for the future.”

Camilla Kemp, new Chief Executive Officer, M&C Saatchi, commented: “It’s an incredible honour to lead the renewed M&C Saatchi. We have extraordinarily talented people in both businesses and I’m excited that together this team will be able to offer clients broader, richer creative answers to meet the demands they face at a time of unprecedented change.”

Ben Golik, new Chief Creative Officer, M&C Saatchi, added: “What we make is my absolute obsession – but only because of what we can make happen. From shifting attitudes to shifting product, we’re excited to make work that drives change right through the customer journey.”