Taktarov, the article clearly states the winning concept was “the brainchild of a designer named Ravi Rochanayon.”

As far as the number of comps expected in a presentation, Ignition is merely ahead of the curve on this trend. We’ve been witnessing relentless “comp count creep” for years. It’s not just Ignition’s next client who will feel slighted if they don’t get 201 comps on the next presentation, it’s everyone’s next client.

BLT is no stranger to 200 comp presentations, so I don't know if you can really say Ignition is ahead of the curve there. If you're looking for volume, the sandwich shop is still the gold standard. But they know enough not brag about it in front of their other clients.

this isn't so bad - i once presented at least 20 comps for a dvd cover - considering this was a Burton/Depp film 200 roughs doesn't seem such a trite idea . . . even if the version differences were minimal it's still better to have too many ideas than not enough or 'the right one'.