Six Google Ad Formats Every Advertiser Should Know

In this digital age where every brand wants to capture maximum leads and brand awareness on the internet, it is imperative that digital advertisers are aware of which formats will work best for which platform and yield optimum results.

Here is a list of the best Google Ad formats that every advertiser and brand should know about:

Expanded Text Ads :

Google went live with Expanded Text Ads in July this year. Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. You now have a total of 140 characters of ad copy space to use, marking the end of the current 25-35-35 limits.

Since the ad format is contemporary, the ads are designed to ensure they enjoy maximum presence and optimum performance on the mobile platform.

Banner Ads :

Banner ads are one of the most effective ad formats for attracting potential customers. Their primary objectives are generating brand awareness and visibility.

They use various targeting tools, in the sense that they will appear on the websites, forums, YouTube videos, and third-party websites, which a user is browsing in order to obtain details about the product or service he is seeking.

Gmail Ads :

Whenever we sign into your Gmail account, we might come across one or two ads placed at the very top of our inbox. These are Gmail ads which are interactive and in a collapsed form. If we click on it, it will expand, opening in our inbox exactly how an email does.

Lightbox Ads :

Lightbox ads help you connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people engage with your ad – for example, by expanding the ad and keeping it open for three seconds or more.

Click-to-Messages Ads :

Text messaging is one of the most preferred mediums to communicate in this day and age.To leverage on this preference, Google has come up with an innovation in advertising and media - click-to-message ads, a mobile-only extension, that is been recently incorporated into search ads to improve their efficiency.

Click-to-message ads makes for a faster, efficient, and more comfortable way for users and the sales team to connect with each other.

Bumper Ads :

Bumper ads are a short video ad format that let you reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages while providing a minimal impact on their viewing experience. YouTube has introduced a new ad format for its own platform called Bumper Ads, which are 6-second-long videos that a user wont be able to skip. It has been created for all platforms.