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When Guild Wars 2 launched, ArenaNet immediately went into a cadence of monthly content releases to keep the game feeling like a living, ever changing world. Nine months later, after undertaking monumental changes to team structure, process and technology, they cut that time in half, and pushed the AAA industry forward by shipping every two weeks. In this talk, Guild Wars 2 development director Kristen Bornemann will walk through exactly what had to happen to achieve this industry changing work, and provide learnings that will help other teams prioritize, stabilize and accelerate their own live releases. Additionally, she will offer her insights on how to keep large teams engaged and focused on delivering high-quality content that matters to the players.