How davidzh started their logo design journey

Company name

ZumoCast

Overview

We are the company behind ZumoDrive, the cloud media solution for all your devices.

ZumoDrive is a unique cloud based service that enables to stream their entire media library from the cloud. It works seamlessly with computers (Windows, Linux, Mac), mobile devices (iPhone, Android, WebOS), and accessible via the web interface.

We are preparing for a new product called ZumoCast, and would like to create a new logo for it. Our mascot is an ass kicking Ninja, and is loved by our fans. We'd like to keep the mascot and brand in the new product, and yet have a more creative logo.

ZumoCast is similar to ZumoDrive in terms of what it does. It allows you to get all of your videos, music, and files where-ever you go. It'll work on a variety of devices, including smartphones and computers. It'll also be very focused on video and music, giving people a great experience to consume both from anywhere.

Tell us a bit about who you are and the people you reach

We are targeting the multi-device content access market. It's becoming increasingly painful to transfer your content across your devices. Our users are passionate about media, and are usually the early adopters both in terms of gadgets, and web services. We want to keep the culture fun, so we appreciate ideas outside of the box.

Requirements

We'd like a new logo that is creative. We have an existing mascot (Zumo the Ninja), but the Logo does not have to use the mascot. The text on the logo is not final (ZumoCast for now), and may change. The logo should be visible even when it's small (under 60px tall). It also should be able to be transformed into the following ways:
* square (illustration only, without text)
* rectangular (illustration with text)

Please be creative about everything, even around the mascot too. I'd be happy to provide feedback on it throughout the process.

The screen shot of the new web site is also attached, I hope it'll be helpful to see the colors that we will most likely be using.