In what appears to be a terrible misfortune of oversight, the South Carolinian newspaper Rock Hill Herald has issued an apology after running a large advertisement for firearm sales alongside its coverage of the Connecticut school shooting in the Saturday edition. While the editor of the newspaper explained that it wasn't intentional on anyone's part as the ad placement had been determined on Thursday morning prior to the tragic development on the next day, he also acknowledged the fault on failing to recognize the mishap before running the paper for delivery on Saturday morning.

This is what happens when you have cutbacks - all the staff (sub-editors etc) who would have made sure that stuff like this wouldn't happen have been made redundant, it's the same reason why there are more spelling/grammar errors and legal issues happening than ever before.

These companies will learn, but they seem determined to learn the hard way

Either way, on a more serious note...Beside this being a terrible ad placement, I think what's even weirder to me is a gun for Christmas.I mean, it's still a sensible gift I think for someone who might find good use in it even just for sportive shooting, however I find it slightly ironical in general to say the least.