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New screen-based sign systems are putting TV-style advertising into the public domain in cities around the globe. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere.In addition to the explosion of screens in publ...

New screen-based sign systems are putting TV-style advertising into the public domain in cities around the globe. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere.In addition to the explosion of screens in public spaces, screens are ubiquitous in work spaces and in people's daily life activities. These seamless, illuminated electronic surfaces...New screen-based sign systems are putting TV-style advertising into the public domain in cities around the globe. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere.In addition to the explosion of screens in public spaces, screens are ubiquitous in work spaces and in people's daily life activities. These seamless, illuminated electronic surfaces are becoming the devices through which we frame our experiences. ELECTRIC SIGNS explores this new screen culture as it unfolds in the global city. The film's narrator, a city observer modeled on the critic Walter Benjamin, takes us on a journey through a variety of urban landscapes, examining public spaces and making connections between light, perception and the culture of attractions in today's consumer society.The film is structured as a documentary essay in the spirit of city symphony films, and features footage in Hong Kong, Los Angeles, New York, and other cities around the world. Also featured are interviews with prominent lighting designers; advertising and marketing professionals; urban sociologists and visual culture experts; and community activists. The filmmakers traveled around the world to collect footage of electronic signs and media facades from cities on four continents. The film captures the beauty and excitement of these illuminated signs while examining their messages, and looks at city life from many perspectives, so as to capture the intensification of urban life amidst the vast spaces beneath the skyscrapers.

Explores the effects of new screen-based advertising sign systems on urban environments and public space.

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a varie...

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a variety of products.

ADVERTISING MISSIONARIES follows the mission of one theater company to bring the consumer revolution to the people of t...

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a variety of products.

ADVERTISING MISSIONARIES follows the mission of one theater company to bring the consumer revolution to the people of the highlands.

In bigger and more modern towns, the company plugs the qualities of farming products or car parts. In the more remote villages, a set is unfolded on the back of a flat-bed truck, portraying a modern Western living-room where the advantages of Coca-Cola, Colgate, clothing, canned food, and washing powder are touted.

The film observes the impact of the advertising theater on a previously 'untouched' village in the remote valley of Yaluba, where it enters the lives of Aluago, Tintiba and their two children. We see the village before, during and after first contact by the new missionaries -- and what happens as a result of their visit.

Follows the mission of one theater company to bring the consumer revolution to the people of the highlands of Papua New Guinea.

'Excellent! Anthropology, sociology, advertising and business marketing programs [will] find this an interesting and useful documentary. Recommended!'- Educational Media Reviews Online'An invigorating, often humorous, and sometimes sobering film. Recommended!'-Video Librarian'A classic among ethnographic films...The strength of this production lies in its ability to raise... critical issues having to do with the encounter of subsistence village life with the complexities of a hegemonic consumer ethos.'-Pacific Studies'Fascinating!'-Booklist'Extremely effective at presenting consumer capitalism as a modern 'religion...an excellent basis for class discussion, and for building students' analytic skills.'-Thomas B. Stevenson, Anthropology Review Database