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WRG hires creative director

Live and experiential agency WRG has appointed Paul Martin as creative director, based in the agency's London office.

Paul Martin

This follows WRG and The Creative Engagement Group’s acquisition by Huntsworth Group earlier this month.

Martin joins from events agency Innovision and will lead the creative team, taking responsibility for overseeing all creative output. He brings with him a wealth of experience working on campaigns for brands including Puma, Unilever and Amazon Prime and was instrumental in the creative development for briefs such as Facebook at Cannes Festival, the launch of BP’s Active Fuels, and British House Rio for the Department of Trade and Industry at the 2016 Olympics in Brazil.

Commenting on his new role, Martin said: "I’ve spent my whole career working in integrated marketing, but I haven’t found an agency that fully embraced the fusion of physical and digital worlds to create unforgettable experiences until now.

"WRG not only has the ambition to create unforgettable experiences, but also has the creative vision and leadership to truly redefine the experiential category. I am thoroughly looking forward to helping strengthen the creative offering here in London, while leading exciting, game-changing projects alongside some of the most talented people in the business."

Mark Gass, executive creative director WRG added: "We aim to make WRG one of the most exciting, creatively driven agencies within our industry and Paul is totally up for the challenge. He joins us at a really exciting time with cool opportunities coming in from across The Creative Engagement Group."