While doing the research for thePalm Beach County CPA Market Opportunity Report, we set out to answer the question: “Which Accounting Firms in Palm Beach County Are the Most Digitally-Savvy?” As part of this process, we looked at three accountants in Boca Raton that are, at least on a relative basis, more digitally-savvy than others.

As part of the research that went into the Palm Beach County CPA Market Opportunity Report, I looked at the digital presence of a lot of similar accounting practices in the county, including quite a few accounting firms in West Palm Beach.

The way people research and make their purchase decisions has changed a lot during the past few years. Mobile devices, search engines, and social media have fundamentally changed the game across dozens of industries -- including professional services firms like accounting firms.

How many people do you know that prefer to make a dinner reservation with OpenTable as opposed to a phone call? How many do you know that book entire vacations -- hotel, airline flights, and car rentals without talking to a single person? Don’t you think the same people are going to go to a search engine or social media when looking for a Boca Raton CPA firm?