Dinosaur Train Picks Up Steam

The Jim Henson Company has announced a series of new licensees for the animated children’s series “Dinosaur Train” in Europe.

New partners in the U.K., Ireland and the Channel Islands, negotiated by territory agent Nickelodeon and Viacom Consumer Products, include Kidztation for wooden toys; Koninklijke Jumbo for puzzles, giant playing cards and floor games; Redan Publishing for magazines; and Rail Events, which will develop various rail events.

In Spain, licensing agent Selecta Vision brokered a number of new agreements, including Panini Espana for publishing; Unice Toys for toys and games, including balls and bucket sets; Play By Play Toys and Novelties Europe for plush toys; Naipes Heraclio Fournier for playing cards; Saica Toys for outdoor toys and games; Musicales Reig for musical toys; and United Labels Iberica for foam floor puzzles.

In Italy, licensing agent Dall’ Angelo Pictures brokered an agreement with Nestlé Italiana for Easter eggs with surprises, mini Easter eggs and mini chocolate eggs, which were available at retail this Easter.

The new partners join existing licensees including master toy licensee Tomy, which introduced its new Dinosaur Train toy line in the U.K., German and Spanish markets this spring. Puffin U.K. also debuted new publishing products this spring.

Additional licensees include Evasion Communications for costumes and Shok ID for soft toys in France; Junior Productions for character appearances in Sweden; Babel for publishing and Secret Fragrancy for soap, shampoo and shower gels in Portugal. These deals were negotiated in collaboration with the local licensing agents Alphanim in France, Alicom in Sweden and Atxilipu in Portugal.

“Dinosaur Train is on track to surpass our expectations, truly resonating with young viewers around the world, regardless of language, culture or geography,” says Melissa Segal, executive vice president, global consumer products, The Jim Henson Company. “The plethora of dinosaur characters, the universal appeal of both trains and prehistoric creatures and the fun and imaginative storylines of the series have attracted a tremendous amount of interest from the licensing and merchandising community.”

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