Management needs to understand that they are not drivers of a car; rather, they are airline pilots, where certain intricacies are vital for keeping the plane aloft. Ignore what the mechanics say, and you will crash and take many others with you – this includes shareholders as well.

Part of your preparation as a solution provider is to avoid conversations like the one’s that Al and Wu have. Communication tools have been discussed here in earlier posts here . Developers fall down in this area, and many retreat to the corner of the Agilistas and pretend Design Patterns are like physics, but in the end if the client doesn’t get you, you don’t get your check. Richard Feynman, a truly brilliant man, always came back to the practical. When he presented problems, it was in terms all could understand. Practitioners of the ActiveEngine embrace the communication challenge as he did, and help everyone involved grow.