Corona offers drinkers a glimpse of Day of the Dead

On November 1 and 2 they celebrate the Day of the Dead in Mexico and other places so Toronto agency Zulu Alpha Kilo has produced a striking array of packaging and press, poster and social media ads for Modelo Molson’s big Mexican beer brand Corona.

Day of the Dead celebrates deceased family members and is, says Zuly CCO Zak Mroueh, becoming increasingly popular across the globe. A kind of grown-up Halloween it seems. So if someone offers you one of these rather alarming tinnies they’re just being friendly.

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.