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Apresentação 2 q13 v2

1.
2Q13 Results
Conference Call
July 18, 2013

2.
DISCLAIMER
This presentation contains forward-looking statements regarding the
prospects of the business, estimates for operating and financial results, and
those regarding Cia. Hering's growth prospects. These are merely projections
and, as such, are based exclusively on the expectations of Cia. Hering
management concerning the future of the business and its continued access
to capital to fund the Company’s business Plan. Such forward-looking
statements depend, substantially, on changes in market conditions,
government regulations, competitive pressures, the performance of the
Brazilian economy and the industry, among other factors and risks disclosed
in Cia. Hering’s filed disclosure documents and are, therefore, subject to
change without prior notice.

12.
12
OUTLOOK
 2S13 initiates with caution due to uncertainties in the social-economic scenario.
 Evolution in the organizational structure of the Company with higher focus on Brand
Management.
 Hering and Hering Kids as the main growth avenue
 Guidance of 77 new Hering Stores e 30 Hering Kids in the year
 Hering Store project evolution with 1st pilot store under renovation in the Ibirapuera Shopping Mall
 Gain of share in the multi-brand retail channel through qualification strategy
 High growth potential in the Hering Kids network
 Continuation of campaings and improvements in shopping experience to further exploring the
online retail.
 Room for gross margin recovery, however PPR normalization allied to a scenario of high volatiliy
in exchange rates, should not reflect in operational margin expansion in the year