The Calle Ocho Festival takes place every March in Miami, Florida and celebrates Latin American culture with a street party style event. Yesterday an estimated 1,000,000 people gathered across 20 blocks in the Miami to mark the 40th anniversary of the festival.

Ding’s custom built stage featured exclusive performances from musicians including; Dayran y El Happy, Albita, Osmani Garcia and Chacal. Fans had the opportunity to win backstage passes to meet their heroes at Calle Ocho through competitions on Ding’s social media pages in the lead up to the event.

Ding’s service enables hundreds of thousands of members of the Latin American diaspora community to send mobile recharge to their friends and family back home on a daily basis. Using Ding.com, the mobile app or in one of over 600,000 retail locations globally, customers can send mobile recharge internationally in an instant.

Ding remains the global leader in international top-up, and this is set to continue in 2017, with projected growth of 30-40% in online sales to the Latin American regions.

Head of Online Marketing at Ding, Adam Ferguson commented ‘At Ding, our priority is enabling people to keep connected to their home country through our service. For us, Calle Ocho presented an opportunity to bring members of the diaspora community one step closer to home with performances from famous Latin American entertainers. Our ambition is to continue to grow Ding’s reach (which is currently at 4 billion phones globally), to enable us to offer international mobile recharge to every prepaid phone in the world.’