2017

2017 is all about content quality and our ability to market it. What was once the underultilized SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically.

In the larger scheme of marketing, there are different tactics used by digital marketers to optimise their reach to a desired audience. One of the novel ways, which is recently gaining popularity is native marketing.

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?