The Rise in Semi-Flat Design

Digital trends are influenced by all kinds of things like media, user experience, fashion and technology just to name a few. Digital design is never static. Design tools and technology is constantly evolving and what styles are popular evolves with it.

Over the past year we’ve seen a decrease in photo-realistic designs and a boon in simplistic, 2D designs. Color gradients and curvy fonts have also gone by the wayside in many industries. Big players like Netflix, Ebay, and Paypal have all made the shift toward a cleaner, more simple design. Simplicity has its benefits but comes with the risk of being seen as flat and boring.

Thanks to Material Design, Google’s new design language, we are now seeing two-dimensional designs come to life. Flat designs have evolved into a semi flat design with some light, depth, and shadows. A semi-flat design adds smooth shading and a level of complexity that flat designs are lacking. Through Material Design, Google has created a sweet spot for brands to design their logos, and interface to have subtle depth while still maintaining the clean, sleek feel of flat design and we love it!

Project: Listener’s Playlist

Author: Anzi

Our design team is always looking for the best way to incorporate these trends into our clients’ brands and design elements. Brand Iron can help revitalize your brand by incorporating these design trends into your brand’s look and feel. Fill our the form below if you love this design and need help from Brand Iron to incorporate this look to elevate your brand to a new level.