Uber learns lesson in Nairobi

Vince Matinde |
Aug. 24, 2015

The global ride-hailing service has to adapt to local customs.

“It’s an innovation we developed in the US. So we have tweaked the driver application slightly to make it more accessible to deaf and our hard of hearing driver partners,” Lits explained. The application flashes, rather than beeps, and allows text as a form communication. Users who request rides will be notified that the driver is deaf or hard of hearing and will be prompted to input their destination.