Integrating Agility with Stability to Innovate

When I moved on from being a high powered corporate retail executive almost thirty years ago, I took the entrepreneurial leap and initiated a design management consultancy to serve the Australian fashion and lifestyle industries. Interestingly, in those days, the focus was on stabilising innovation entrepreneurial businesses through conventional business management practices. This included tools like SWOT and competitive analyses, target marketing strategies, product portfolio management and of course, sound business planning incorporating the 3-5 year strategic plan.

With the shift towards game changing start-ups as the emerging organizational model, tools like these are no longer as relevant as they were in the past. This doesn’t mean that efficient management practices no longer matter, the need for organisations to cultivate speed and agility have re-framed the context of what it means, to be an efficient organization, whilst being “both” dynamic “and” stable.

At ImagineNation™ our clients come from both the conventional manufacturing and service sectors, as well as from the growing start-up sector, which means that we adapt our methodologies to meet their needs, see, respond to and solve their problems and co-create innovative solutions that add value to people and customers.

This suggests that the focus now is on towards designing organizations that can survive,flow and flourish with disruption and change. This requires us to think very differently about how we, as consultants approach, apply and anchor the paradoxical notions of agility and stability with our clients.

It’s about knowing “both” how to adapt the dynamism that start-ups excel at, to cultivate speed, nimbleness and adaptiveness in larger, more traditional organizations, who want to cultivate innovation agility.

“And” how to adapt the stability that larger organizations excel at, to enhance start-up resilience, reliability and efficiency and especially to consolidate their expediential growth, whilst sustaining their creative and unique cultures.

Building a business evolution plan – ImagineNation™ case study overview

A new client, a very successful digital start-up, experiencing expediential growth, recently challenged us to outline how we could partner with them, to achieve stability within their specific organizational context. They requested that we design an approach and method to co-create and implement an aligned solution to master this paradox. Specifically to evolve, stabilise and scale their business to achieve the next major step change and execute their business strategies successfully for the coming year within a simple business evolution plan.

This became a challenging experiment; to invent an organizational design, within a “loose/tight” structure, to enable them to “both” achieve their high business performance business outcomes, “and” at the same time, maximize their core strengths of speed, flexibility and empowerment, human centred positioning and enviable start-up culture.

We focussed on building top team alignment as well as selecting, empowering and coaching an internal team of INNOVATION TRANSFORMERS to partner with our consulting team.

Step Two Analyse and Diagnose

This involved empowering the INNOVATIONTRANSFORMERS to engage with people to research the key business problems, operating patterns, possibilities and opportunities within a simple facilitative and coaching context.

Step Three Plan and Implement

This involved co-creating a hypothetical agile start-up business structure and identifying the key roles that could be constantly be verified, adapted and evolved as the business scaled and grew. To develop a culture of ownership/personal responsibility, empowerment and collaboration and a focus on improving their people and customer experience. To clarify what success could look like and what 90 day business goals could facilitate the first key steps achievement.

This was supported by the development of the agreed desired behavioural norms that brought the values to life and clarified expectations as to “how to do things around here.”

Our focus as to then identify, agree and embed high performance mindsets behind the behavioural norms which would support the agile start-up culture, vision and values to establish the playing field of the future.

It was also important to develop aligned communications channels and agreed core decision making processes and role clarity.

Step Four Educate and Coach

Our next task was to create a common understanding of the business evolution plan and build overall innovation agility by developing a customised blended learning solution that included The Start-Up Game™ and The Coach for Innovators™. This involved creating a playful, engaging and experiential learning environment that encouraged creativity and built collaboration, whilst teaching people creative problem solving and teaming skills.

The Start-Up Game™ is a two day business simulation that brings lean start-up methodologies to enable players to debate and generate creative solutions to the key business problems that the INNOVATION TRANSFORMERS identified. It was customised to bring the agreed behavioural norms to life, within a safe learning environment, so that players had permission to experiment with them, learn by playing, doing and failing, and to embody them at the head, heart and guts levels.

This facilitated the development of the desired mindset and behaviour shifts and generative skills development to apply in daily actions, activities and embed habits.

Step Five Align People, Process & Technologies

To ensure that our process delivered what it promised, and involved deep implementation processes including setting up internal challenge teams led by the INNOVATION TRANSFORMERS: with clearly assigned roles & responsibilities, project plans and monitoring & reviewing processes.

It involved a series of facilitated sales pitches by the challenge teams with their innovative solutions presentations for further product, service and technology developments.

Finally we agreed and planned the next set of 90 day actions plans, aligned reward and recognition processes, developed feedback loops and processes and processes for measuring and celebrating successes.

Making innovation part of everyone’s job, everyday

The playing fields of the future will be very different to what they are today, and organizations, no matter their size or nature, will master the future business game by maximizing opportunities available today, within the paradoxical nature of integrating agility with stability.

Wait! Before you go…

Janet Sernackis an ICF ACC accredited executive coach, corporate trainer, group facilitator and culture and change consultant with over 25 years of experience with some of Australasia’s and Israel top 100 companies. She is the Founder of ImagineNation™a generative and provocative innovation education company that provides innovation e-learning programs including The Coach for Innovators Certified Program™ experiential learning events including The Start-Up Game™ and culture transformation projects that enable people and corporations to develop a strategic and systemic innovation culture and internal capability.