As a boutique HR and training consulting firm, People2Strategy helps organizations execute long-term business goals by providing solutions aligning a workforce to a company’s strategy. The highly customized solutions they offer are tailored to diverse and global organizations, primarily in the hospitality industry.

“We cater primarily to the ultra-luxury hospitality client,” says Patricia Sader, Managing Partner of People2Strategy. “We started with a couple of employees, and have expanded to a staff that consists of global consultants, designers, website developers and trainers. In addition to our domestic business, we cater to large clients in Latin America and Asia as well.”

Sader admits that a lot of mistakes were made in the beginning. One thing she and her executive staff began to understand was that People2Strategy couldn’t be everything to everyone. They found the best way to exceed expectations was to first be a good partner to their present client base. “Once we understood that, we were able to be clear on what value we could provide, not through our lens, but through our clients’.”

During the recession, People2Strategy redirected a lot of their efforts, shifting their focus to areas where demand was high. “A lot of companies were not hiring training managers and adopting the ‘do-more-with-less’ business model. We capitalized on that by expanding our services in computer-based training and executive coaching services for executives and front-line supervisors. These were the areas that helped our clients become more efficient and cut costs,” says Sader.

For 2012 and beyond, Sader and her company plan to offer more affordable web-based training modules for smaller clients, expand their executive coaching and leadership development services globally, and sell franchises of their business model to those interested in starting their own human resources and executive leadership development firms.