DID YOU READ

When anticipation becomes everything.

Slate cartoonist James Sturm has been conducting an experiment in seeing what his life would be like if he quit the internet entirely for four months.

It’s a fascinating series — not least because he’s already had a lapse — that reminds us that even those who work at home are no less plugged-in to the online world than those with office jobs (maybe more so, if you ever have to consult anyone who’s not there). And that’s, of course, the prime readership for many blogs.

Moviegoers haven’t gotten more voracious — after all, by the 1910s, Photoplay magazine was already off and running, with celebrity culture way out there and exhaustively covered. The difference between then and now is the studio’s gradual loss of power over their stars’ images.

But the promotion of the films themselves is a different story. Studios used to unleash, at careful intervals, little “behind-the-scenes” featurettes (most obviously staged), as well as collectible lobby cards (for the most part discontinued by 1985, but still produced by Hollywood studios for consumption abroad).

That — plus maybe the occasional trailer — was pretty much all viewers had to go off of going into a movie. Even as coverage of entertainment grew exponentially into a self-sustaining media industry, you had a pretty decent shot of going into a movie having maybe only seen one or two images of it altogether.

Obviously, this is no longer true. The other day when I saw the second “Inception” trailer for the first time in a theater, I was pleasantly gratified to realize I hadn’t seen it yet.

With so many content mills waiting to be filled, the release of a trailer online is a mini-premiere in and of itself, one seemingly “reviewed” (or at least scanned for extrapolations about the forthcoming film) by at least half as many publications as will actually end up reviewing the finished product. The same goes for the merest still picture, production set photo or even casting rumors.

I’m not sure what all this does for film fandom, but I’m pretty sure the 24-hour news cycle is unhealthy. Sites have to update more and more to maintain readership attention, so it’s inevitable that studios would release more and more material to stoke interest — it’s a cheaper form of publicity for sure, though it’s not lust for information that’s driving it, just more space to fill.

People often claim that the internet has fostered more productive discussions among non-pros about movies. I think it’s true, but that it probably serves more of a role before the release of the film.

Most mainstream audiences can agree about what’s good and bad, and those are the movies that get the most online press (aside from genre fare). Because of that, there’s really not a whole lot to talk about once it’s out there. But angrily prognosticating what’ll come of a movie has become what the internet’s built for.

I suspect it’s part of the reason people who haven’t seen a movie yet nonetheless get furious with negative reviews for stuff they haven’t even seen yet.

Reminders that the ’90s were a thing

Unless you stopped paying attention to the world at large in 1989, you are of course aware that the ’90s are having their pop cultural second coming. Nobody is more acutely aware of this than Dara Katz and Betsy Kenney, two comedians who met doing improv comedy and have just made their Comedy Crib debut with the hilarious ’90s TV throwback series, The Place We Live.

IFC: How would you describe “The Place We Live” to a fancy network executive you just met in an elevator?

Dara: It’s everything you loved–or loved to hate—from Melrose Place and 90210 but condensed to five minutes, funny (on purpose) and totally absurd.

IFC: How would you describe “The Place We Live” to a drunk friend of a friend you met in a bar?

Betsy: “Hey Todd, why don’t you have a sip of water. Also, I think you’ll love The Place We Live because everyone has issues…just like you, Todd.”

IFC: When you were living through the ’90s, did you think it was television’s golden age or the pop culture apocalypse?

Betsy: I wasn’t sure I knew what it was, I just knew I loved it!

Dara: Same. Was just happy that my parents let me watch. But looking back, the ’90s honored The Teen. And for that, it’s the golden age of pop culture.

IFC: Which ’90s shows did you mine for the series, and why?

Betsy: Melrose and 90210 for the most part. If you watch an episode of either of those shows you’ll see they’re a comedic gold mine. In one single episode, they cover serious crimes, drug problems, sex and working in a law firm and/or gallery, all while being young, hot and skinny.

Dara: And almost any series we were watching in the ’90s, Full House, Saved By the Bell, My So Called Life has very similar themes, archetypes and really stupid-intense drama. We took from a lot of places.

IFC: How would you describe each of the show’s characters in terms of their ’90s TV stereotype?

Dara: Autumn (Sunita Mani) is the femme fatale. Robin (Dara Katz) is the book worm (because she wears glasses). Candace (Betsy Kenney) is Corey’s twin and gives great advice and has really great hair. Corey (Casey Jost) is the boy next door/popular guy. Candace and Corey’s parents decided to live in a car so the gang can live in their house. Lee (Jonathan Braylock) is the jock.

IFC: Why do you think the world is ready for this series?

Dara: Because everyone’s feeling major ’90s nostalgia right now, and this is that, on steroids while also being a totally new, silly thing.

Delight in the whole season of The Place We Live right now on IFC’s Comedy Crib. It’ll take you back in all the right ways.

Whips, Chains and Hand Sanitizer

Jenny Jaffe has a lot going on: She’s writing for Disney’s upcoming Big Hero 6: The Series, developing comedy projects with pals at Devastator Press, and she’s straddling the line between S&M and OCD as the creator and star of the sexyish new series Neurotica, which has just made its debut on IFC’s Comedy Crib. Jenny gave us some extremely intimate insight into what makes Neurotica (safely) sizzle…

IFC: How would you describe Neurotica to a fancy network executive you met in an elevator?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon.

IFC: How would you describe Neurotica to a drunk friend of a friend you met in a bar?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. You’re great. We should get coffee sometime. I’m not just saying that. I know other people just say that sometimes but I really feel like we’re going to be friends, you know? Here, what’s your number, I’ll call you so you can have my number!

IFC: What’s your comedy origin story?

Jenny: Since I was a kid I’ve dealt with severe OCD and anxiety. Comedy has always been one of the ways I’ve dealt with that. I honestly just want to help make people feel happy for a few minutes at a time.

IFC: What was the genesis of Neurotica?

Jenny: I’m pretty sure it was a title-first situation. I was coming up with ideas to pitch to a production company a million years ago (this isn’t hyperbole; I am VERY old) and just wrote down “Neurotica”; then it just sort of appeared fully formed. “Neurotica? Oh it’s an over-the-top romantic comedy about a Dominatrix with OCD, of course.” And that just happened to hit the buttons of everything I’m fascinated by.

Jenny: You can use any of their locations but you’ll always forget you have a membership and in a year you’ll be like “jeez why won’t they let me just cancel?”

IFC: Mouths are gross! Why is that?

Jenny: If you had never seen a mouth before and I was like “it’s a wet flesh cave with sharp parts that lives in your face”, it would sound like Cronenberg-ian body horror. All body parts are horrifying. I’m kind of rooting for the singularity, I’d feel way better if I was just a consciousness in a cloud.

Thoughts like those are normal. After all, we tend to remember lasting psychological trauma more vividly than fleeting joy. But if you dig deep, you’ll rediscover that the ’90s gave us so much to fondly revisit. Consider the four pillars of true ’90s culture.

Boy Bands

We all pretended to hate them, but watch us come alive at a karaoke bar when “I Want It That Way” comes on. Arguably more influential than Brit Pop and Grunge put together, because hello – Justin Timberlake. He’s a legitimate cultural gem.

Man-Child Movies

Adam Sandler is just behind The Simpsons in terms of his influence on humor. Somehow his man-child schtick didn’t get old until the aughts, and his success in that arena ushered in a wave of other man-child movies from fellow ’90s comedians. RIP Chris Farley (and WTF Rob Schneider).

Teen Angst

In horror, dramas, comedies, and everything in between: Troubled teens! Getting into trouble! Who couldn’t relate to their First World problems, plaid flannels, and lose grasp of the internet?

Mainstream Nihilism

From the Coen Bros to Fincher to Tarantino, filmmakers on the verge of explosive popularity seemed interested in one thing: mind f*cking their audiences by putting characters in situations (and plot lines) beyond anyone’s control.

Feeling better about that walk down memory lane? Good. Enjoy the revival.