A nice little Instagram tip today, which is such a small thing, but so important.

A really important thing to remember is that Instagram works on square images, just like old Polaroid pictures. Really try to make your images work in a square format, or if possible switch your camera mode to “square”.

Mediocre pictures will get lost on Instagram, make your images shout for you by being the best they can possibly be!

Using social media as a marketing tool is a slow burn – don’t expect results with the first tweet or photo or status. You might get a couple of likes, or a share or two, but a marketing campaign is just that. A collection of smaller actions moving towards a larger goal.

Keep working at it, be consistent and remember than every small action you take is valuable and moving you towards your end goal.

Back just in time for our weekly slot, here’s today’s Tips on Tuesday.

For today’s tip I’m visiting Facebook and how to make your page pop and catch people’s eye. And the simple answer is use photographs. Make sure your profile shot is brand specific – if you use other social media or have a website, make sure you use the same image across all platforms to ensure continuity – and that people will immediately recognise you. Use a cover photograph – make sure the eye is drawn to the top of the Facebook page so people are encouraged to look further – especially for your contact information, after all your immediate aim is to encourage people not only to visit your site but to engage and interact!