Firm hired to evaluate USM athletic department's image

1:25 AM,
Mar. 8, 2013

Written by

The Southern Miss athletic department is getting a little Freudian these days.

USM athletic director Jeff Hammond said an outside firm had been contracted to assess the program's perception of itself as well as how others perceive the Golden Eagles.

"We are conducting a strategic review, and we feel this is something that can help us chart our course going forward," Hammond said earlier this week. "They're looking at factors that influence the University of Southern Mississippi athletic department. ...