Ford Puts First Truck Customers Behind Wheel of the All-New
F-150 to Kick Off 'You Test' Video Series

Ford F-150

Out of more than 15,000 entrants, four truck customers won the
opportunity to be the first to test the all-new 2015 F-150 – the
smartest, toughest, most capable Ford F-150 pickup yet Each of the four
customers is testing a 2015 Ford F-150 Lariat 3.5-liter EcoBoostŪ 4x4
around North America – from off-road in the Arizona desert; to
hauling boulders in Oregon; to towing hay bales in Montana; to transporting
supplies across the Arctic from Fairbanks, Alaska, to Inuvik, Northwest
Territories, Canada First customer “You Test” video debuts
today at BuiltToughTest.com to show truck customers just how tough the
all-new F-150 is on the job and in customers’ hands

DEARBORN, MI -- August 29, 2014: Four lucky truck customers
are taking their turn behind the wheel of the all-new F-150, Ford’s
toughest, smartest, most capable F-150 yet, to put it through some of the
toughest testing to date – their own.

Beginning today, the first of four videos in the “You Test”
series will show how these customers tested the all-new F-150 at
BuiltToughTest.com.

These truck customers were selected from more than 15,000 submissions,
in which entrants described how they would test the toughness of the new
F-150 pickup.

“Our four winners demonstrate how Built Ford Tough isn’t
simply a tagline – it’s our brand commitment that F-150 gets
the job done, day in and day out,” said Doug Scott, Ford Truck Group
marketing manager. “The videos show real-world testing beyond testing
already conducted by Ford engineers. This is what matters most –
serving our customers.”

Truck shoppers excited to see how tough the all-new F-150 is will
witness each of the four customers testing a 2015 F-150 Lariat 3.5-liter
EcoBoostŪ 4x4 in different regions of North America. They will be tackling
such challenges as military-intensive off-road trails in the desert,
hauling rocks, towing hay bales and transporting supplies more than 900
miles.

Proving it in Yuma

The first video features Brian Schober, a systems engineer for military
vehicle testing, in Yuma, Arizona.

Schober ran the 2015 F-150 through a series of off-road tests in the
Arizona desert – some of which are used for the military vehicles he
tests. The F-150’s durability was proven in 36 straight hours
navigating a rugged 10-mile loop, which included rock crawls, sand washes
and suspension challenges in triple-digit temperatures.

“I work at the U.S. Army proving grounds where I drive
approximately 350 miles a day on gravel and dirt roads, hauling parts and
people. I’ve gone through my fair share of vehicles,” said
Schober. “We currently rent a 2013 F-150 and consider it a workhorse.
With a new F-150 on my radar for my next vehicle, the 2015 looks like it
will do the trick.”

EcoBoost power, efficiency and popularity

More than 550,000 F-150s with 3.5-liter EcoBoost engines have been sold
since the availability of EcoBoost starting in 2011.

F-150 is the preferred light-duty pickup among workers in some of the
toughest vocations.*

Videos of the three other winners testing the all-new F-150 will be
posted in the coming weeks, showcasing the truck hauling boulders in
Oregon, towing bales of hay in Montana, and transporting supplies more than
900 miles on primarily gravel roads from Fairbanks, Alaska, to Inuvik in
the Northwest Territories in Canada.