Robert Klein Money Quotation saying SuperBowl television wealthy advertisers are willing to pay a million dollars a minute (now 5 million 2018) to sell. Robert Klein said:

The Super Bowl. No one misses this game, Jack; not the big one; not if you’re an American. You are riveted every minute to this game. People are betting a million bucks a minute you are. Wealthy people selling insurance, beer, car batteries, beer, automobiles, beer, and beer— Robert Klein