"I've always had a fascination with this program -- the pageantry, the history, the great players, and I just know there's a lot of talent out here on this squad," Kingsbury said.

Kingsbury clearly appears comfortable with the move in the video, calling it "a great opportunity."

And then he said something that surprised many Trojans fans -- and probably more than a few folks in Lubbock still following him.

"I think there's a misconception we're just gonna throw it around and air it out. Well, we're gonna run the ball and be physical and try to make as many first downs and score as many points as possible, and really do whatever it takes to win," Kingsbury said.

Lubbock started seeing a more run-heavy offense from Texas Tech in 2018, but near the midway point of the season, Kingsbury shifted gears into his bread and butter: the air raid.