Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

TARGET EASTER

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

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