simplyMASV is a start-up venture studio led by Lincoln Berry, III and Lenny Santiago. With 20 years combined operational and startup experience, Berry and Santiago want to shape the up-and-coming startup ecosystem in the Midwest; developing ideas into products and products into companies, creating a new hub of tech innovation and entrepreneurship.

Lenny “S.” Santiago, President

“As a music industry executive, Lenny Santiago, better known as “Lenny S,” is rarely in the spotlight—that’s the domain of his artists. Yet as a senior vice president at Roc Nation, the New York entertainment company founded by rapper Jay Z, Santiago regularly collaborates with some of the brightest stars in the music industry.”