Land of the Lost x POP ROCKS, June 2009 promotion

Based on the 1974 TV series Land of the Lost, the film is directed by Brad Silberling . The film follows a disgraced paleontologist, his assistant, and a macho tour guide who find themselves in a strange, alternate world inhabited by dinosaurs, monkey people and reptilian Sleestaks.

POP ROCKS candy was first offered to the public in 1975. Around 1983, General Foods stopped selling the candy due to the urban legend that mixing Pop Rocks with carbonated soda could result in a person’s stomach exploding! yuck!