Book Synopsis
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most
devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses
known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his
real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and
transform the way women understand the opposite sex forever.On his journey from AFC (average frustrated chump) to PUA (pick-up
artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with
the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange -- and
passions lead to betrayals lead to violence.