Residents of the Sunshine Coast region in Queensland, Australia, were surveyed on the subject of planned events in their region with the main aim of determining how and why they value events. It was revealed that residents gained considerable use value from events that they attended as audience or otherwise participated in, expressed strong support for a range of events (with a preference for community festivals), and overall did not believe that problems or costs were serious. Residents also indicated strong nonuse values (being existence, option, and bequest values) for events in general. Our findings are positioned within the body of literature concerning impact assessment (specifically, resident perceptions and attitudes towards events), valuation (i.e., the worth of events), and policy and strategy concerning community events and event tourism.