Cigarettes in Singapore

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Executive Summary

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TRENDS

For the first time since 2006, cigarettes in Singapore saw a decline in retail volume sales. As well as consumers reducing their daily consumption and quitting smoking, the -2% decline in retail volume sales was also due to the slowdown in the arrival of foreign construction workers, which made up a significant portion of the smoking population in Singapore. In fact, according to Singapore’s Ministry of Manpower, the population of foreign construction workers only increased by 1% to reach 326,000 in 2015, compared to 10% and 9% growth in 2012 and 2013 respectively. Singapore therefore saw a decline in smoking prevalence, which had a negative effect on cigarettes volume sales in 2015.

COMPETITIVE LANDSCAPE

Singapore’s tobacco industry is not a monopoly. Rather, it is a consolidated industry that is dominated by multinationals. In 2015, the top three global tobacco companies, Philip Morris Singapore, British American Tobacco (Singapore), and Japan Tobacco International (Singapore) held a combined retail volume share of 93%. The remaining 7% was shared among small local players, which either manufactured their own cigarettes brands overseas or imported products from countries like China.

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