A New Urban Decay Naked Palette Is Coming—and It's What You've Been Begging For

Since we wrote about the crowdsourced beauty movement back in February—where brands are reaching out to shoppers directly on social media to get their feedback on what their dream products—the process has been gaining full steam ahead. Glossier, ColourPop, and even Kylie Jenner have all used the practice, but this might be our favorite use of it so far. And we're not putting that lightly. Urban Decay is launching a new Naked palette.

We know! We'll give you a second to let that sink in...

And, as it turns out, the brand directly addressed the millions of comments and emails it received from fans to finally give us what we've all been pleading for: more mattes. So many more mattes.

So now, here it is. The Naked Ultimate Basics palette features 12 never-seen-before neutrals—11 pure matte shades, plus one demi-matte color ("Blow") that’s pegged to being the go-to for highlighting. So if you're not quite into the abundance of sparkly colors in your other Naked palettes, this all-matte version more than makes up for the overdose of shimmer. It's also square, which is a totally new shape for UD palettes, and comes with a double-ended brush. One side for blending, one side for smudging.

While this isn't the first Naked Basics palette (the brand has launched two mini six-pan versions in the past) this mega kit encompasses a much wider range of shades suitable for multiple skin tones all in one. Deeper shades like Lethal (the purply red on top right) and Instinct (burnt orange on the bottom) are standouts for creating more dramatic looks. UD is already calling that they'll be the cult-favorites from this launch. And what would a neutral palette be without black? Enter Blackjack—the perfect warm-toned black. Here's a closer look.

The palette officially drops on September 18 at urbandecay.com for $55. Something tells us the wait until then is going to unbearably long. At least have these Naked Palettes to play with in the meantime: check out our swatch comparisons and get to imagining how well they'll play with these new mattes. Oh, the options.

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