Tag Archives: events

Walk in with good morning greetings; set up computer; rustle through kitchen putting lunch away and preparing breakfast; reconvene at desk and start on morning news reviews while eating. By my third week as an intern at Trainer Communications that became my morning routine.

Hi, name’s Grace. I’m an intern at Trainer and loving every minute of it. I came to Trainer with a marketing and communications background (specifically social media, event coordination, and video production, if you’re curious). My last job encompassed public relations (PR) and eventually it became apparent that PR is the path I should take. So, I moved back to the Bay Area to develop my skills within the agency setting.

I chose Trainer because I believe they understand that marketing and communications are becoming an integrated field, and feature public relations as their bread and butter. Trainer is a great place to learn solid PR skills because they combine PR, content development and social media for our clients.

There are so many ways your career can begin to grow. Below are 4 pieces of advice for my fellow young professionals.

Always be ready and willing.
Here at Trainer you learn the processes and then jump right in. Of course, no one is going to shove you in the fire and wish you the best of luck—questions are always encouraged and support is always provided. Just be ready to learn the traits to make you successful, and be willing to take on even the toughest challenges.

If you want to be a part of something, ASK!
Trainer definitely offers a wide variety of client services. When I offered to help cut videos, it landed me on the video production team. My willingness to contribute also provided the opportunity to help coordinate Trainer’s Media SharkTank event, providing tactical support for social media in addition to my daily duties on the security team. I’m telling you, ask.

Take time for you.
This is my favorite part about Trainer. They encourage you to close the laptop, step back, and take a break. If my colleagues didn’t remind me to pack up for the day, take lunch, or ask me to take a walk around the pond, work would be a lot harder.

Our first priority is to learn.
Most importantly, just know that you don’t have to take on the world at the beginning. It’s called the start for a reason. In the words of my account manager, “success is measured by the progress and growth as a professional.”

February 2018: 7th Security Never Sleeps Luncheon Event

Biggest reason for a security breach is still what they fondly referred to as an “oops.”10Fold hosted our eighth annual Security Never Sleeps event during the 2018 North American RSA trade show yesterday. The event is conveniently located within walking distance of the Moscone Center at the Red Dog Café in San Francisco. Building on the success of the events previous years, the luncheon had more than 90 attendees made of up CISOs, security architects, venture capitalists, and security vendors participating in the cybersecurity discussion. The conversation facilitated a dialogue between Security vendors and buyers, enabling a marketplace of ideas that helped all attendees perfect their communication strategies. Read a full summary in our blog post <here>

October 2017: 7th Media SharkTank

Top 3 Biggest Tips for Business Press PitchingThe Annual Media SharkTank Charitable Event, now having run for its seventh year, allows tech marketing executives to test their business pitch with a group of well-respected business and broadcast media. The purpose of the event is to allow them to test their pitch in a safe and controlled environment, so when they do get a real chance to pitch a story, they are confident they can be successful. This year we held the event on October 12 at San Francisco’s Hotel Vitale, and 12 executives delivered their three-minute pitches in private rooms. The ‘sharks’ provided valuable 1:1 feedback that the executives were then able to use in their next pitch (as they actually pitched two rooms of journalists at the event). Read a full summary in our blog post <here>

March 2017: Wikibon Big Data Horizons Event

A select group of data scientists and big data industry executives discuss trends such as AI and machine learning. This small group of forward thinkers discuss how these new technologies will fundamentally change how we interact with data and change entire industries. Held during Strata + Hadoop World SV in San Jose, this event provides an opportunity to look ahead beyond the hype. Wikibon’s Lead Big Data & Machine Learning Analyst George Gilbert led the discussions at the roundtable.

February 2017: 7th Security Never Sleeps Luncheon Event

Biggest reason for a security breach is still what they fondly referred to as an “oops.”This year 10Fold hosted its seventh annual Security Never Sleeps event during the 2017 RSA Conference trade show. This year’s event, held at the Red Dog restaurant just a few steps from the Moscone convention center included more than 80 CISOs, security architects, venture capitalists and security vendors participating in spirited discussions about the latest trends shaping the network security landscape. The luncheon event featured a panel of experts including Mike Kearn – Principal Security Architect & ISO – Consumer Banking Division of US Bank, Suzanne Hartin – Chief Risk Officer at Early Warning, Daniel Ennis – retired Director of the Threat Operations Center for the NSA and current CISSM Senior Fellow & Executive Director Cyber Initiative at University of Maryland. The panel was moderated by Joseph Blankenship – Senior Security Analyst at Forrester. The diverse panel discussed a wide variety of topics, including the impact of IoT on security, governmental regulations, and the fact that the biggest reason for a breach is still what they fondly referred to as an “oops.”

October 2016: 6th Media SharkTank

Top 3 Biggest Tips for Business Press Pitching10Fold’s annual charitable event Media SharkTank garnered critical insights from top tier media and raised $15,000 in donations for the non-profit San Francisco Baykeeper. 10Fold’s annual Media SharkTank event took place October 13, 2016 at Hotel Vitale in San Francisco. Now in its sixth year, Media SharkTank is an opportunity for high-tech companies to test their business pitch with high-profile print and online business journalists. Critical insights were garnered from written feedback provided by two panels of six top-tier Bay Area reporters (12 total) serving as judges for the event. While feedback was tailored specifically to each participant, consistent themes emerged that could be universally applied to vendors seeking to hone their presentation skills and capture the attention of business media. A full description of the event and the Top 3 Biggest Tips for Business Press Pitching as identified by the judges can be found <here>

October 2015: 5th Media SharkTank Event

Pitch your story to the top broadcast and business press at the Annual Media SharkTank Charitable Event. SharkTank, now in its fifth year, allows Bay Area executives to “test” their business pitch with top members of the print, online and broadcast media. Deliver that three-minute pitch to a panel of the nation’s sharpest broadcast and business press journalists, who will provide valuable, private, 1:1 feedback based on their expert opinion. Need more more “bite” ? See the video for a quick impression and testimonials from last years participants…. A full description of the 2015 event can be found <here>

April 2015: 5th Security Never Sleeps Luncheon

10Fold Communications’ fifth annual Security Never Sleeps event. The 2015 version of the luncheon featured a panel discussion and audience Q&A with some of the cyber security industry’s leading executives, media and analysts. Held during the RSA Conference, this year’s event delivered on great food, wine and discussion around the top trends in security, marketing, news and how organizations become top influencers in the market. A full description of the 2015 event can be found <here>

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