The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page. What can you do to increase that percentage and effectively engage your Facebook audience? I answer this question and more in my new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

Check out the infographic above for six key ingredients to successfully stand out in social media. And don’t forget to order Stand Out Social Marketing, hitting shelves on November 9th, formore strategies and tactics to help you differentiate your brand online!

Facebook rolled out an update to its app that adds a new way to quickly organize and post small batches of photos from your smartphone.

Pierrick Fischer's insight:

Competition is fierce within social media companies. After aiming at Snapchat, Facebook goes after Instagram with this app update. Smart move, but on the long term, I think Facebook will lose more popularity, and wont

Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

Pierrick Fischer's insight:

Unlike Facebook, Google+ doesn't allow you to schedule posts on your page... Yet a Google + page it is often a must to have a comprehensive social media strategy.

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...

Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.

In less than a decade social media has changed the world and helped to reshape brands and businesses of all shapes and sizes across almost every industry throughout the globe, but it’s been particularly beneficial as a consumer service tool – both for firms and their customers.

Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.The major benefactor of that spending?

Pierrick Fischer's insight:

An answer to the good ol' question: how do they make money ? The business model of social media is becoming increasingly dependent on advertising... in the US at least. Question remains: why is Europe still lagging behind?

Did you know that millennials spend an average of almost 18 hours per day consuming media? *

Social media is preferred over all other types – 71 percent of millennials check social media sites at least once per day, which is more than they watch TV (60 percent) or even text and chat (49 percent).

Traditional media are a dead-end to reach customers. If it's the millennials you are after, dip your head hard into social media marketing! (They trust 74% of their friends recommending products online!)

If you target them, learn how to use User-Generated Content to the benefit of your brand, and increase your sales efficiently.

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes… Read more…

Pierrick Fischer's insight:

Interesting paper on where apps are heading to. In terms of both data organization and design. One interesting point is the importance of apps notifications: instead of opening the app and reaching for the information, the information is making its way to the user.

Much work ahead in terms of IT system, UI, and design, but can't wait to see what's next!

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem. I like the good practical tips for creating more "emotionally charged" content. The other main points:

In the game of Tinder, you win or you get bored and give up. That is pretty much standard operating procedure for anyone with a smartphone and a libido...

Pierrick Fischer's insight:

Having been in a relationship for several years, I have missed on the big mundane games of dating/hookup apps. Now a single man, I am so bad at flirting I manage to scare off the few people that attract me. I need HELP. These tips for Tindr can be extended to many dating apps:

Slightly overcharged infographics but it reminds you of the importance of creating emotional content on social media. I see many neutral posts/tweets on company pages. Yet I think this is another hint of how important it is to drive emotions (good ones of course) to expand your reach and make your content shareable, viral!

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.