“There's been so much fear pushed around the web about reciprocal link exchanges and link trading programs that the message has been muddled up into the completely nonsensical "never link to someone who links to you." To my mind, that's a touch of lunacy.”

“…the time has come to ask yourselves does your blog suck … and what are you doing to change it?”

- Michael Gray – Wolf-howl.com

In response to reporting your competition to Google.

…“if I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”

- Ray Hoeffman – outspokenmedia.com

In response to people asking about top rules for social media success.

“But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron.”

“Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.”

“It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it...and where one rats out the next while selling himself to the highest bidder.”

- Aaron Wall – SEO Book

If I could sum up search engine optimization in one or two sentences, I would use this quote from Aaron Wall.

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”

- Aaron Wall – SEO Book

“If you have sufficient PageRank and you regularly publish new content – yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care. No one hears your tree falling…”

- Gab Goldenberg – Searchenginejournal.com

Garret explains why some users “suck at SEO”. It’s not because they are horrible people but they choose not to learn from their mistakes or listen to others advice.

“This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.”