Communication on the Internet is inherently different- People are having genuine and uninhibited conversations worth listening to and participating in.

The Internet connects people and therefore has given them power.

It is necessary now for companies to bring their workforce and market together. Companies must tear down the firewalls between the Internet and intranet and let their employees and markets communicate however and about whatever they want. By allowing this they can find out what the market really wants, what the next big thing may be.

Side note: The whole thing sounded a little Fight Club-esque… just maybe a touch more tame.