MAC President John Dempsey released a statement saying, “We are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong… M·A·C and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez.”

The brand also says that they will rename the products (some that were, like those pictuered above, named "Factory," "Juarez" and "Ghost Town" and that featured designs emulating streams of blood). The company said it will also redeisgn its marketing materials.

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