If Zuck wants a “gives 99% of his stock to charity” headline, he ought to earn it — by giving 99% of his stock to actual charities. Charities that aren’t named after him. Charities he doesn’t control.—Ted Rall

Exact phrasing: the stock, currently worth $45 billion, will be donated “during [he and his wife’s] lives.” He’s 31 and she’s 30, so actuarial tables being what they are, by approximately the year 2065.

If Facebook or the Internet or the earth still exist.

Whoop de doo.

I would be far more impressed if Facebook would put some money into the American economy. How? By hiring more workers — a lot more workers. Facebook’s market cap is $300 billion — almost ten times more than GM. GM has 216,000 employees. I’m not sure Facebook could find work for 2 million workers — but 12,000 is pathetic. They might start by hiring a few thousand 24-7 customer service reps so they could respond quickly when some antisocial pig posts your nude photo.

Point one: the Chan Zuckerberg Initiative is not a charity. It’s a limited liability corporation (LLC) that, like any other company, can donate to actual charities but can also invest in for-profit companies.

Point two: this is all about control.

A donation to an independent, classic 501(c) charity can come with strings attached — the money is only for a children’s wing of the hospital, no adults — but it’s ultimately spent by the charity based on its directors’ decisions. Under the LLC structure Zuckerberg will maintain nearly dictatorial control over the funds he’s “donating” to “charity.”

It’s the difference between you giving a hundred bucks to the United Way, and taking a hundred bucks out of your wallet and dropping into a coffee can in your kitchen. Maybe the C-spot in the coffee can will go to the poor. Maybe not. It certainly isn’t accurate to claim you gave it to charity.

If Zuck wants a “gives 99% of his stock to charity” headline, he ought to earn it — by giving 99% of his stock to actual charities. Charities that aren’t named after him. Charities he doesn’t control.