LawyerQuote founder and CEO Melissa Sinopoli, 28, said she built LawyerQuote after realising how time consuming and confusing it was for people to connect to the right lawyer at a price within their budget.

"Being a lawyer myself I know people often find it challenging to find lawyers and find the right one and find the right price for the legal services they need," she said.

"I knew we wanted to do something that gave people better access to lawyers and gave them that access online, 24 hours a day seven days a week.

"It gives you the fixed prices instantly with all the lawyers are including the same thing in their price."

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Ms Sinopoli said the law profession had gone through a digital disruption which had seen new methods of doing business and the bundling of services, with LawyerQuote working to give lawyers better access to the online market, as well as "demystifying" the legal industry for users.

"I think lawyers traditionally have found it very difficult to access the market where people are googling for lawyers online so they have been really receptive to having an avenue to do that," Ms Sinopoli said.

"We see it as working with them to give them greater access to the online market, so it is a win win for everyone."

Queensland law society president Bill Potts said while the competition and provision of information in relation to costs and services of law firms was welcomed, he warned consumers not to rely solely on costs and the website's ratings in terms of finding the right lawyer.

"Because it is a free market, any initiative that gives choice to the consumer is a positive development, having said that it is important that consumers understand that many legal matters are not always straightforward or can be properly quoted on without knowing the many facts surrounding the case," Mr Potts said.

"Consumers, in making a decision as to their legal representatives, must not only have regard to cost but also to the quality of the service and the exact extent and scope of that service.

"These types of things are always subject to some degree of concern, you may not know who is providing the quotes or the ratings."