This month The Sun newspaper started a new campaign that attempted to set Page 3 up as a supporter of breast cancer charities. This involved a front page featuring a topless model, with a commentary of how to check breasts for potentially cancerous lumps and suggestions of what to name your breasts.

Like you I have people very close to me who have been affected by breast cancer, some have lost people to it and they were very sad about the way CoppaFeel and Page3 presented the message. What is more disappointing about CoppaFeel's decision is that they should know better than to collude with what Page3 promotes.

Firstly, and most importantly, Elisabeth is American, and the blog is from the US. Therefore, I would hasten to ensure we all know the difference between what the US advocate when it comes to breast awareness, and what we advocate here in the UK.

So I was wandering around the supermarket last November when I received a call asking if I was willing to take part in a topless photo shoot! "Err, OK" was my feeble response but the more I learned about the project, the more I wanted to get involved. And I was not alone, I was joined by women the length and breast (pun intended) of the country!

I always chuckle when I am referred to as the 'Chief Executive Officer' of CoppaFeel!. I suppose that title still conjures up old school images of a fat man, sitting behind his desk, smoking a cigar - certainly not a job title I thought I'd ever be crowned with when I skipped away from my higher national diploma in travel and tourism management and into the 'real world'.