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Jun 21, 2012

"Reading Rainbow" app updates popular pubcasting show

Reading Rainbow, a pubTV fave until its demise nearly three years ago (Current, Aug. 6, 2009), has returned with its own app. “What were [kids] doing in the 80s? Sitting in front of the television,” host Levar Burton told Mashable. “So we went where they were to steer them back in the direction of where we wanted them to go.” The iPad app incorporates segments from the show, 16 new video “field trips” starring Burton and 150 narrated interactive books. For $9.99 a month, users may purchase unlimited access to the content, which will be updated regularly.

Burton announced in September 2011 that he was partnering with WNED in Buffalo, N.Y., Reading Rainbow's original presenting station, on the app.