After three incredible days in Mexico City, we’re ready for another round. In Spring 2016, the 6th Annual Tales of the Cocktail® on Tour returns to one of the world’s most colorful cities for three days of seminars, tours and nightly networking events. Once again, Mexico City will be our home away from home as we welcome cocktail professionals from around the region and across the world to share ideas and insights into the craft. We’ll also get a taste of Mexico City’s rising cocktail scene as we explore legendary and up-and-coming bars. Join us for what will be a fun, festive and enlightening few days in Mexico City.

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The Negroni is a classic cocktail enjoying a long renaissance among bartenders and cocktail lovers around the world.

But what are the origins of this much loved aperitivo, and how has such a simple drink evolved over time? And how has a cocktail with such a commonly accepted birth managed to inspire such heated debate.

How did this drink evolve from the aperitivi of caffe' culture? What is the influence of the Milano-Torino and the Americano on the birth of the Negroni? And how has the Negroni evolved in Europe and around the world? Join us on the ultimate Negroni journey, from the cafes of Turin and Milan in the 1860s, to the classic American Bars of Europe in the 1920s and 30s, and the Golden Age of La Dolce Vita, and see how today, the world’s best bartenders have left their mark on the Negroni around the globe.

Giuseppe Gallo is one of the world’s most respected mixologists, with an inherent passion for the drinks business and an inimitable source of knowledge and insight into the world of drinks. He has worked in almost every type of drinks and hospitality business over the last 20 years, most recently as Martini Global Brand Ambassador. His success in the industry was recognised when Giuseppe was crowned Best International Brand Ambassador at... Read More →