SAN JOSE, Calif., — April 11, 2011 — Adobe Systems
Incorporated (Nasdaq:ADBE) today announced the new Adobe® Creative
Suite® 5.5 product line, enabling designers and developers to
target popular and emerging smartphone and tablet platforms, as the
revolution in mobile communications fundamentally changes the way
content is distributed and consumed. Substantive advances to HTML5,
Flash authoring, digital publishing and video tools as well as new
capabilities that kick-start the integration of tablets into
creative workflows, anchor the new Adobe Creative Suite 5.5 product
family.

This launch marks a major change to Adobe's product release
strategy for Creative Suite, the industry-leading design and
development software for virtually every creative workflow across
print, video, mobile and online media. Adobe now plans to have
milestone Creative Suite product introductions at 24-month
intervals and – starting with Creative Suite 5.5 – significant
mid-cycle releases designed to keep the worldwide creative
community ahead of the latest advances in content authoring.

Today also sees Adobe debut an affordable and flexible
subscription-based pricing plan, attractive to customers that want
to get current and stay current on Creative Suite products, have
project-based needs, or try the software for the first time. New
Subscription Editions ensure customers are always working with the
most up-to-date versions of the software, without the upfront cost
of full pricing. With subscription pricing customers can use
flagship products, such as Adobe Photoshop® for as little as US$35
per month, Adobe Design Premium CS5.5 for US$95 per month, Adobe
Creative Suite 5.5 Master Collection for US$129 per month.

"Creative Suite 5.5 will drive the development of new digital
experiences across devices, including all major smartphones and
tablets," said Shantanu Narayen, president and chief executive
officer, Adobe. "As publishers, media companies, advertisers and
enterprises transform the way they develop and distribute their
content, Adobe will be there to support them with technology
innovations in content creation, management, measurement and
distribution."

Mobile Development for Android, BlackBerry Tablet OS and
iOS

The new Creative Suite 5.5 Web Premium Suite (see separate release) is packed with innovations in
HTML5 and Adobe Flash authoring tools, empowering customers to
create, deliver and monetize rich content and applications for
virtually any screen. This release helps enable designers and
developers to deliver mobile applications on Android™,
BlackBerry® Tablet OS, iOS and other platforms; create rich
browser-based content across screens using HTML5; and leverage
Flash Player to deliver premium video content, casual games and
rich Internet applications. Creative Suite 5.5 comes at a time when
mobile devices are exploding in terms of sales and capabilities;
radically altering the way content and applications are developed
and consumed. With the launch of Adobe Flash® Builder™ 4.5
Premium (available in Creative Suite 5.5 Web Premium) and the
Flex® 4.5 framework, developers can easily develop and deploy
mobile applications to more than 200 million smartphones and
tablets by the end of 2011.

Flash Enabled Devices on the Rise

With more than 131 million smartphones expected to have Flash
Player installed by the end of the year, Adobe Flash makes it
possible to bring rich content to desktops and devices inside the
browser. Flash Player is supported on Android, HP webOS and Google
TV today. BlackBerry Tablet OS, upcoming versions of Windows Phone,
Samsung SmartTVs and others are expected to support Flash Player in
the near future. For more information about the Adobe Flash
Platform, visit: www.adobe.com/flashplatform.

Access Latest Advances in Digital Publishing

Creative Suite 5.5 Design Premium Suite (see separate release) builds upon Adobe's recent
product innovations in digital publishing, already deployed by some
of the world's leading magazine and business publishers to create
stunning digital editions for tablet devices. Using Adobe
InDesign® CS5.5, in combination with the integrated Folio Producer
toolset, designers can add new levels of interactivity to their
page layouts targeted to tablet devices. Documents can include
video, audio, panoramic views, 360-degree object rotation, pan and
zoom of images, integration of HTML and HTML5 content and other
interactive overlays, leading to a much more robust and engaging
reading experience. Creative Suite 5.5 complements Adobe Digital
Publishing Suite to support publication, sale and analysis of
content on an array of tablet devices.

Integrating Tablet Devices into Creative Workflows

With today's announcements, Adobe is extending the creative
process beyond the desktop by helping integrate tablet devices into
creative workflows. The new Adobe Photoshop Touch Software
Development Kit (SDK) enables developers to build tablet
applications that interact with Photoshop from Android, BlackBerry
PlayBook and iOS devices. Adobe also announced three new iPad
applications that demonstrate the creative possibilities of using
tablets to drive common Photoshop workflows – Adobe Color Lava
for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for
Photoshop (see separate press release).‡

Powerful New Video Capabilities

For video and audio professionals, Adobe Creative Suite 5.5
Production Premium Suite (see separate release) delivers breakthrough
performance, workflow improvements, creative innovations and
powerful new audio editing capabilities that build upon the huge
customer momentum Production Premium is experiencing with
broadcasters, filmmakers and video professionals worldwide. In just
one of the innovations, the powerful Adobe Mercury Playback Engine,
introduced in Adobe Premiere® Pro CS5, broadens its graphics
processing unit (GPU) hardware support to include laptops and more
supported cards, allowing users to open projects faster, get
real-time feedback and work more smoothly at higher
resolutions.

The new Creative Suite product lineup is headlined by Adobe
Creative Suite 5.5 Master Collection, which includes, in a single
package, all of Adobe's industry-defining creative tools, such as
Photoshop, Illustrator®, InDesign, Acrobat®, Flash Builder, Flash
Catalyst®, Flash Professional, Dreamweaver®, Adobe Premiere Pro
and After Effects®. These products are available separately or as
components of one or more of the five Creative Suite editions. The
complete Creative Suite 5 lineup includes Creative Suite 5.5 Master
Collection, Creative Suite 5.5 Design Premium, Creative Suite 5.5
Web Premium, Creative Suite 5.5 Production Premium and Creative
Suite 5.5 Design Standard.

Pricing and Availability

Adobe Creative Suite 5.5 products are scheduled to ship within
30 days, with availability through Adobe Authorized Resellers, the
Adobe Store at www.adobe.com/store in North America and Adobe
Direct Sales. Estimated street price for the suites is expected to
be US$2599 for CS5.5 Master Collection, US$1899 for CS5.5 Design
Premium, US$1799 for CS5.5 Web Premium, US$1699 for CS5.5
Production Premium and US$1299 for CS5.5 Design Standard. Upgrade
pricing and volume licensing are available.

By subscribing to Creative Suite, customers can choose a
one-year subscription plan for lower payments or a month-to-month
subscription for greater flexibility. For more information about
Subscription Editions, visit: www.adobe.com/go/cssubscription.

‡ Wireless Internet connection required. Mobile and tablet
applications require a separate download and agreement to
additional terms. Such applications may not be available in all
countries or languages and may be subject to change or
discontinuation without notice. Additional fees or subscription
charges may apply.

* CS Live online services are complimentary for a limited
time. See www.adobe.com/go/CSLive for details.

† Adobe online services, including Adobe CS Live Services,
are available only to users age 13 and older and require agreement
to additional terms and Adobe's online privacy policy (available at
www.adobe.com/go/terms). Online services are not available in all
countries or languages, may require user registration and may be
subject to change or discontinuation without notice. Additional
fees or subscription charges may apply.

This press release contains forward-looking statements,
including those related to Adobe's future product plans, which
involve risks and uncertainties that could cause actual results to
differ materially. For a discussion of these and other risks and
uncertainties, individuals should refer to Adobe's SEC filings.
Adobe does not undertake an obligation to update forward looking
statements.

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