Bluhaus Identity

Bluhaus is a design firm which specializes in branding and graphic design. The challenge was to create a modern, clean look with a fun and professional feel.

The logo and color scheme were developed to create a sense of simplicity and sophistication and circles were added to convey fun and approachability. The name is a combination of blue and Bauhaus, which is said to be the most influential modernist art school of the 20th century. It was a time when creativity and manufacturing were drifting apart, and the Bauhaus aimed to combine them once again, rejuvenating design for everyday life.

Taking from that tradition, Bluhaus is a design firm which answers the need for functionality and does it with a soulful approach.

Just Beachy

Just Beachy is a natural skincare brand which uses only plant-derived, organic and very limited ingredients in their products. I created the logo and packaging to be a reflection of the natural and organic feel of the products, as well as highlight its approachability and playfulness.

Marx Identity

Marx is a men's fashion clothing line. Home page image: dudeman.club (all images are used for portfolio purposes only)

Ramen Veggamen

Ramen Veggamen is a vegan ramen restaurant which offers high quality, natural and organic food to all ramen-lovers. The restaurant's look and feel is fun, approachable and has a lot of personality. Its highly illustrative yet minimal aesthetic is inspired by modern Japanese design.

Fixed By Food Web Design

Nicci Culver, the founder of Fixed by Food, is a registered nurse and nutritional therapist. She approached Uptown Studios looking for visual identity and a website with a clean and fresh aesthetic for her new business. I kicked the project off with getting to know more about her business, her personality, and the project's needs. I then created a mood board to open up a conversation about a specific direction for her brand. For the logo, we used a handwritten font and added illustrated elements that relate to plants, food, and health. I also liked the idea of using organic textures to emphasize the natural way Nicci helps her clients. I designed her website to further convey her natural and holistic approach to health.