When considering free gifts, first figure out whom you want to
reach and how much money you have to spend. Then focus on the gift
and the message you want to print on it.

Are freebies worth it? Experts say 40 percent of recipients
remember the name of the company that sent the gift and about
one-third still use the gift six months later. And best yet, free
gifts can increase your average order by 300 percent.