We make it so easy to find your face shape and the sunglass styles that look great on you because each Velvet Style Box is practically customized just for you. A better fit means better protection from the sun and UV rays which can cause fine lines and wrinkles. Look great and protect your eyes. Velvet sunglasses offer 100% UV protection.

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https://velveteyewear.com/blogs/news/quick-and-easy-way-to-detemine-your-face-shape2018-07-27T12:22:00-04:002018-07-27T16:59:40-04:00Quick and easy way to detemine your FACE SHAPECindy HusseyKnowing your face shape is so useful, especially when choosing your sunglasses. This is a quick and easy way to determine your face shape.

Things you need:

Lip Liner

Mirror

Pull your hair back and look straight into the mirror so you can see your entire face. Next, use the lip liner to put dots on the mirror around your hairline, jawline, temples and chin. Now connect the dots and see what shape you just created.

If you face is as wide as it is long, and widest at the temples and cheek bones, then you have a Round face shape.

If your face is narrow with a prominent chin, wide cheeks and forehead then you are a Heart.

If your face is about twice as long as it is wide and it’s narrower at the jaw then the temples, then you have an Oval face.

If your face has proportional width and length with a broad forehead and jawline then you have a Square face shape.

Remember ...it is all about balance. So grab the lip liner and mirror to see just how easy it is to find out what face shape you have. Then choose sunglass styles that balance your face. If your face shape is more round, go for the square sunglasses. If it's more square, go for the round sunglasses or at least round at the bottom of the frame. If you have a heart shape, then choose the styles that are rounded towards the bottom and almost the same width at the top and the bottom of the frame. If have an oval shape face, then you can wear almost any shape.

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https://velveteyewear.com/blogs/news/velvet-eyewear-has-teamed-up-with-the-breast-cancer-charities-of-america-igopink2018-07-05T14:32:00-04:002018-07-05T14:56:54-04:00Velvet Eyewear has teamed up with The Breast Cancer Charities of America/iGoPinkCindy Hussey

Velvet Eyewear has teamed up with The Breast Cancer Charities of America/iGoPink as their exclusive VIP gift for their upcoming fundraising gala, Wine Women & Shoes. Velvet is donating 500+ sunglasses valued at $45+ each to all of their VIP ticket holders!

The Breast Cancer Charities of America exists to eliminate breast cancer as a life-threatening illness. They bring together organizations representing all health and social service disciplines in the commitment to establish new and unprecedented levels of effectiveness in resources, education, advocacy and support. BCCA is the only non-profit bringing the ‘integrated cancer care’ message to women of America.

If you live within the greater Houston area, be sure to snag your VIP ticket to their annual Wine Women & Shoes event to help raise awareness for a great cause and enjoy the latest trends of Velvet Eyewear by visiting www.WineWomenandShoes.com/Houston. If you can’t attend you can still donate to the help support the many women going through breast cancer by visiting www.iGoPink.org.

The sun is out all year and those harmful UV rays are always present, some days more than others. As the founder of Velvet, I want to share with you some of my secrets to help fight those crows feet, fine lines, and the effects of harmful UV rays.

Of course, this is all in addition to wearing great sunglasses with UV Protection from any of our sunglass collections.

My absolute favorite product is the Lancome foundation. I have been using this for years and never go out without it. It gives great coverage and has SPF 18, but it is not heavy and does not feel like most UV protection formulas. This formula works well for me and hope it works for you too. The only drawback is they do not carry it in the stores any longer. You have to order it online and the price went up a bit to $69.00. The good news is that a little goes along way, so it lasts several months. Here is what their website has to say:

Pamper your skin with the luxurious Absolue Premium Bx Day Cream with SPF. Intensively nourishing, Absolue Bx quenches even the driest of skin without being greasy. The velvety texture is light, smooth, and fast-absorbing so it is ideal to wear under makeup. Absolue Premium Bx is infused with Pro-Xylane and the replenishing Bio-Network™ to replenish and rejuvenate skin’s appearance while recapturing the qualities of younger-looking skin: firmness, elasticity, and clarity. Recover your skin’s “golden glow” with Absolue Premium Bx.

No beach day for me is ever a good day without a hat. I do not like getting direct sun on my face. It makes my skin feel terrible and then my makeup doesn't apply the same. I love hats, and have many. I find myself reaching for the same one for the beach. Made by Coolibar. It is so easy to pack and light weight. I can fold it up and stuff it into my beach bag and it still looks fab after years of wear and tear. Mine is a pale green/grey color which I love, because it goes with everything. Here is their link and description.

I have never bought a rash guard, but this year I definitely have my sites on this one made by Athleta. It is UPF 50+ and I love the simple design. It's going to look great with my bathing suit bottoms! Totally sexy.

Performance-fitted without being too tight, this top made from UPF 50+ rated fabric is sleek, wicking and Unstinkable for long days out on the water.

Finally, NO day in the sun is complete without body sunscreen. I am not loyal to any particular brand, but I love a great spray on! It is so easy to get all the hard to reach places and it goes on evenly! I usually for go anything with a 30 to 50. Here is a link to a great offering by www.thecut.com

So that's a wrap on my best defense for the sunny days ahead. Don't forget to always wear Velvet Sunglasses. Every day! Because we know they help keep your eyes healthy and they reduce fine lines and wrinkles around your eyes.

As I always say, "Crows feet and fine lines are just not sexy".

Love,

Cindy

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https://velveteyewear.com/blogs/news/ultra-violet-pantone-color-of-the-year-20182017-12-26T14:57:00-05:002017-12-27T10:29:52-05:00Ultra Violet Pantone Color of the Year 2018Cindy Hussey
There are rumors that the Royal Wedding of Prince Harry and Meghan Markle may have a splash or two of this royal 2018 Color of the Year - "Ultra Violet".

We did some fun searching and found the most beautiful images and reminders of this magical color in everything from Elizabeth Taylor's famous violet eyes, to the hippest boho pants. There are rumors of the Royal Wedding of Prince Harry and Meghan Markle may have a splash or two of this royal 2018 Color of the Year - "Ultra Violet".

Elizabeth Taylor Violet Eyes- Actress

Indoor/Outdoor space

Marc Jacobs - Daisy

Do-it-yourself Creative Cabinet to show off your "Violet"

Ultra Violet wedding cheers

Super cute bikini

Boho pant

Velvet Lorna in Black with a Violet fade lens

Pantone 18-3838

Now that that we have shared some of our favorite Violet images, here is what Pantone has to say about the 2018 Color of the Year.

"Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."

I have been listening to women, mothers, sisters and daughters for years about their sunglass decisions and...“I got it”

Does this sound familiar?

You try on your favorite sunglass style in all the newest colors. The style looks great on you.

You know it. Everyone agrees. The color you really love is your new favorite hue, but you don’t buy that one because you don’t think it will go with all your outfits and you can’t buy two. What do you do?

Or…

You try on several sunglasses that ALL fit you perfectly, but you settle on the one style that you think will go with everything, instead of the one you love. You really want a change? But noooooo, the little voice of reason whispers in your ear. ”You can’t. This style might not be good for workdays.” So, you only buy the style that goes with most days. Sound familiar?

I have heard these stories over and over and have wanted to help so many times. Everyone wants more selection, more color, and more style for a better value. Now you can have it. Just choose a Velvet Style Box that best suits your face shape or your favorite sunglass shape here: www.velveteyewear.com/collections/box

You will receive a beautiful usable box that includes a selection of three thoughtfully chosen sunglasses along with super soft cases for each.

Show off your sexy, summer style with 5 new pair of sunglasses, courtesy of Velvet!

Sign up on our home page to enter to win.

We will pick ONE lucky Velvet babe on August 12th!

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https://velveteyewear.com/blogs/news/velvet-on-the-today-show2017-06-16T12:00:16-04:002017-10-18T14:35:29-04:00Velvet on the TODAY SHOWvelveteyewearMore]]>
This is an impromptu pic taken outside the TODAY SHOW studio in Rockefeller Center of our founder and CEO, Cindy Hussey.

Lady Gaga slayed it during the Super Bowl halftime show and has a powerful “must read” message for all the Super Bowl body shamers that took to social media negatively.

“I heard my body is a topic of conversation so I wanted to say, I’m proud of my body and you should be proud of yours too. No matter who you are or what you do. I could give you a million reasons why you don’t need to cater to anyone or anything to succeed. Be you, and be relentlessly you. That’s the stuff of champions. thank you so much everyone for supporting me. I love you guys. Xoxo, gaga”

When the tweets started to fly we wondered how Lady Gaga would react….well she reacted just like a LADY! and we say to the body shamers “BLAH BLAH BLAH”…she rocked it and her performance will go down as one of the best Super Bowl halftime shows ever. Her powerful, inspirational message is definitely a “must read”.

Passion, drive, and a little bit of luck! Read more about how Cindy Hussey, Founder and Creative Director of Velvet Eyewear, found her niche, grew her company, and had a lot of fun along the way.

Q: We love learning from successful businesswomen who make a difference — and hearing their stories. Tell us, what motivated you to launch your own eyewear businessA: Originally because I just can’t see! I have worn glasses since I was in the first grade when the only selection was a cat eye style in pink or blue. I started in the eyewear business as a retailer fitting and filling prescriptions, and after 10 years shifted to my own brand, Velvet.

Q: Is there a specific, meaningful quotation or directive that exemplifies how to best achieve success and balance in life and business?A: “Stick to what you know.” My mentor told me this when I was about 18. I was fascinated with his success. He stuck to it through the peaks and valleys of the business cycle over many, many years. And, balance is something I am working on more now than ever.

Q: You are a true innovator. You are a creative thinker, designer, marketing maven, optician — and business leader. Tell us, where, in your opinion, do the great new ideas in business come from? Is it filling a needed niche, being in front of a trend, having a passion and drive, all or none of the above?A: ALL of the above for sure! And I would add survival and luck.

Q: We love the name Velvet Eyewear and all of the sensory imagery it connotes. How did you come up with the name “Velvet?” A: It was so random. I was looking for a name for a men’s line and they wanted it to start with a “V.” It seemed like I searched for weeks and finally was at the end of the internet (haha) and I came across Velvet. I fell in love immediately with the name for so many reasons. It wasn’t a good name for a men’s line, but sometimes the best things in life happen when you aren’t looking for them. ☺

Q: At Helen Jon, we care very much about protecting against the sun’s harmful effects. Our surf shirts have UPF 50 built in, which is something we are very proud of. Your eyewear uses a special lens that has been specifically designed to block out 100% of the harmful UV rays and reduce heat and eye strain. You say, “block in beauty; block out harmful UV rays.” Tell us more about how these lenses slow down signs of aging and protect our eyes.A: UV is one of the harshest elements in our environment that we are exposed to every time we go outside. Some days are harsher than others, but UV is always present. At Velvet, we use 100% UV protection lenses, and we are the first company to inform women that wearing sunglasses can actually help you fight fine lines and crow’s feet. The eyewear industry has always talked about your eye health (super important) but wearing good sunglasses, like Velvet, can actually slow down the aging process around your eyes too. So wear sunglasses every day!

Q: Short of bringing your most trusted (and honest!) friend shopping, what is the best way to pick the most flattering pair of eyeglasses and sunglasses? Face shape, hair color, personal style? How about your “Try It” app, which we happen to think is ingenious.A: The easiest way to pick the right shape is to choose the shape opposite of your face shape. If you have a round face, buy a square shape, if you have a square face, buy round, etc. Frame color is a bit more complicated and depends on your budget. If you can buy multiple pairs then buy many color options. If you want just one pair, then choose a color that you want to wear all the time and think about your wardrobe. You may love that orange frame in the store, but it might not look good every day.

Q: What is the newest trend in the world of eyewear?A: Trends are moving fast in eyewear, just like fashion. This is what inspired us to launch our Velvet Trends sunglass collection last year. It is fully on trend, fast fashion at a super affordable price so our customers can buy many and often. Our Velvet Collection is more classic, timeless, simplistic, and modern.

Q: We have all loved and then lost a favorite pair of glasses. Any tips?A: Don’t sweat it….have fun finding a new love and look!

Q: Wearing sunglasses has always been a true style-marker, a great way to express oneself, to have a little fun, feel a little prettier, a little more unique. What is your favorite, iconic sunglass moment?A: There are soooooooo many! Velvet is not just mildly influenced by our American icons…I’d say HUGELY influenced. We love Audrey Hepburn, Marilyn Monroe, and Janis Joplin. They influenced the eyewear scene forever. I’d say my favorite moment is Jackie Kennedy in anything! Love her style.

Q: You have a deep connection to art and its place and importance in history. And we love your commitment to arts education for kids! Tell us more about this. A: Art education shapes and SAVES lives and should be available to kids through our educational systems. We support the arts through our foundation by providing recycled materials and funds to organizations that supply our schools with resources they need. We also support the Arts through creative contests, internships, summer camp programs, and educational grants offered to young adults.

Talent can be found in anyone…no matter their race, gender, or social economic circumstance. Let’s find it! Keep “Art” in schools.

We couldn’t agree more. Thanks to Cindy Hussey for talking to us. We have loved getting to know you a little bit better, and we will for sure be visiting Velvet Eyewear for our next pair of sunnies!

Fall is undeniably the best season for fashion for a multitude of reasons.

First and foremost, anything goes in the fall. It’s a time to experiment and try out different fall trends. You can re-invent yourself through your wardrobe and you can mix and match your summer faves with your newfound fall obsessions.

This year, fringe is back – and better than ever, might we add!

Mixing fringe into your ensemble is a perfect way to add some flair into your everyday outfits and it can turn even the most casual looks into runway-ready styles!

Our favorite ‘fringe benefit‘ is the way it pairs perfectly with denim.

So have fun with fringe this fall and, of course, don’t forget a pair of Velvet Eyewear sunglasses to finish off your look!

If you follow us on Instagram, @velvet_eyewear, you inevitably noticed that lately we have been taking a break from posting pictures containing frames from our Velvet collection, and instead have been posting pictures from our Velvet Trends collection.

If you have found yourself wondering the difference between the two collections, we have all of the answers for you here in this blog!

Cindy Hussey, designer and founder of Velvet Eyewear, has answered all of your questions in this article that we are calling ‘Velvet Eyewear, Exposed!’

Q: What is your inspiration for Velvet Eyewear?

A: “Awwwe, that’s a loaded question! Velvet is such a big part of my life – it’s like my child. If I had to nail down the most inspiration, however, it would have to be all of the girls/women out there that need glasses. It makes me happy to give girls/women a brand of glasses and sunglasses that are truly designed for them, their features, and that are produced using all the very BEST! raw materials and factories… really brings joy to me when I hear how much they love Velvet. I love it too!

Q: What is Velvet Trends?

A: Velvet Trends is our lower price point Sunglass Collection providing super “fast fashion” to our consumer. We don’t produce optical frames under this label – yet – but we may in the future.

Q: Why did you decide to create the Velvet Trends Collection? What was your inspiration behind the Trends line?

A: Last year, sunglass styles took off in an aggressive design direction, so we created our Velvet Trends Collection to give girls/women the opportunity to explore trends without sacrificing their budget. The Velvet Trends collection is super affordable, very trendy, and again, as with our Velvet Collection, we’ve got the girls covered with quality AND price!

Q: What are the differences between the two collections?

A: Our Velvet Collection is modern, classic, handmade and ultimately timeless and some styles will be in the line year after year. All the styles of both sun and optical can be used with your prescription. The Velvet Collection of sunglasses feature Zeiss Lenses and our “BB” Lens technology to help fight fine lines and wrinkles.

The Velvet Trends Collection is purely fashion and the styles are only available for one season. We don’t plan to carry over any styles from one year to the next. You cannot put RX in them – at least I would not advise it. The lenses are 100% UV protection, of course!

Q: What are you looking forward to most for the respective collections in the upcoming seasons?

A: I am really looking forward to seeing all of our NEW styles and colors! We are known for creating some of the most beautiful, wearable colors… so stay tuned! We never disappoint!

Q:What are your favorite pair of sunglasses from each line!

A: I love the Farrah in our Velvet Collection. I wear it almost every day in the toastie almond color. From the Velvet Trends collection, I would have to say the Gloria in white. It’s a very sexy summer style!

The summer sun is in high gear and it’s time to make sure your fashion is too.

This season’s hottest trend for both sunglasses and optical frames is sexy, gorgeous TORTOISE!

While this design has been around for decades, it always makes a comeback year after year – and for good reason! Handmade mock-tortoise frames are the perfect, ultra-chic touch to any outfit and the warm brown and amber tones prove flattering against almost every skin tone.

Don’t have a pair of tortoise frames just yet? Don’t worry! Velvet Eyewear offers tons of styles, both optical and sun, in tortoise so you can find a pair that is perfect for you!

It has been quite the busy past few weeks here at Velvet Eyewear, but it has been nothing but pure excitement!

At the beginning of the month, we launched our #VelvetTrends campaign and have been connecting and interacting with our amazing and loyal Instagram followers in order to kick-start our promotional efforts!

These gorgeous girls have each received a pair of sunglasses from our Velvet Trends collection and have been taking pictures rockin’ their unique styles all across the country.

It has been a huge success and a TON of fun!

Keep scrolling to see some more pictures from our #VelvetTrends promotion, and stay tuned for our next promotional effort coming soon!

The Fourth of July is an all-American holiday typically celebrated with barbecues, beach trips, fireworks and A LOT of sunshine! But just because it’s a holiday, it doesn’t mean that the UV rays are any less harmful. So for everyone who is headed off on a weekend getaway, or even just hanging out by the pool, Velvet wants to make sure that your eyes are covered! The same way that you would never lay out in the sun without sunscreen, you should NEVER go out in the sun without sunglasses. The sun gives off powerful ultraviolet (UV) rays that can cause some serious damage your precious eyes. Temporary damages consist of side effects such as swollen or red eyes and hypersensitivity to light, but the long term effects are MUCH worse. Years of failing to protect your eyes from UV rays can eventually lead to eye or eyelid cancer, crow’s feet and fine lines. With all of this in mind, make sure you don’t forget to bring your sunglasses wherever this long weekend may take you!

Every single day, millions of Americans make the decision NOT to wear sunglasses or any other form of ultraviolet (UV)-protective eyewear. In fact, statistics show that although 75 percent of Americans would identify themselves as “concerned” about UV eye exposure, only 31 percent actually wear sunglasses every time they go outside. And although this decision may seem harmless, the truth of the matter is that going outside without sunglasses is actually EXTREMELY dangerous!

Often times, people associate UV radiation with sunburns and skin cancer – but what about all of the other harmful effects? Just the same way that UV rays damage exposed skin cells; they can also burn unprotected eyes. Forgetting your sunglasses for just one day can actually cause immediate damage to your eyes. Temporary damage consists of side effects such as swollen or red eyes and hypersensitivity to light, but the long term effects are much, much worse. Years of failing to protect your eyes from UV rays can eventually lead to eye or eyelid cancer, crow’s feet and fine lines.

National Sunglasses Day is observed annually on June 27th. It is a day that is not only meant to be observed, but also to remind people just how important UV protection really is. You wouldn’t go outside without sunscreen on – so don’t go outside without your sunglasses, either! Get your Velvet Sunglasses ON!

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https://velveteyewear.com/blogs/news/velvet-online-catalog-for-easy-breezy-access-to-all-of-our-collections2016-06-20T09:36:31-04:002017-10-18T14:47:41-04:00Velvet Online Catalog for Easy, Breezy Access to all of our CollectionsvelveteyewearMore]]>
Get it here

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The Vision Council just released their UV report. The facts are staggering! Although more that 1 in 3 people experience symptoms from UV as quoted by the report, the TRUTH is everyone experiences symptoms – CROWS FEET and fine lines! Not sexy – Get your Velvet Sunglasses on with 100%UV Protection.

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https://velveteyewear.com/blogs/news/by-velveteyewear-on-2016-04-142016-04-14T14:27:19-04:002017-10-18T14:47:43-04:00By velveteyewear on 2016-04-14velveteyewearMore]]>
Hi!The battery ran out on my phone while filming this morning. Had it taped to a chair across the hall while I did the install… LOL! ….Guess you will have to stop over to see us International Vision Expo (Official Page) in the Galleria Booth G5367

Hi Guys! Watch this video so you can learn how to make these beautiful paper flowers for your store window or any other event you may have. We are getting ready for our trade show, Vision Expo East at the Javits Center in NYC. We were inspired by all the window shopping on Madison Ave. Stay tuned for the installation pictures and video. Come and see us Booth G5367 this weekend.

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This Summer let Velvet Eyewear help you choose YOUR perfect pair of sunglasses. We know how hard it is to make the decision, especially online. We are here to make this easy and happy!

Here is the skinny…

There are 4 basic face shapes and 4 basic hair colors and we have matched them up in the pics below. Notice that we did not include your skin tone as an option. Your skin tone is not that important when choosing sunglasses…but definitely important when choosing your regular eyeglasses. What is important is to know your face shape, hair color, and know that your sunglasses have 100% UV protection, of course. Our entire Velvet Trends Collection has been created to make it easy for you to choose the latest sunglass style that is perfect for you. Little hint…there are still many to choose from, but this narrows is down a bit.

Each Velvet Trends style has detailed information and symbols to help you make the right sunglass decision.

“These shades by Velvet are so glamorous, and my husband loves them on me, so I wear them all the time. They come in a bunch of different colors, and I have them all.” read more…

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https://velveteyewear.com/blogs/news/take-on-2016-in-style-with-velvet-eyewear-as-featured-in-downtown-magazine-nyc2016-01-05T11:35:22-05:002017-10-18T14:47:47-04:00“Take on 2016 in Style with Velvet Eyewear” as featured in Downtown Magazine NYCvelveteyewear

Our 2015 Holiday Gift Guide featuring the classic Velvet Elaine in Toastie Almond. Top on our list we included these precious vintage perfume bottles to adorn her dresser and spray the most beautiful memories. Her lips need and desire a collection of our favorite Tom Ford lipsticks for those “under the Mistletoe moments”. One of our favorite holiday gift ideas is the Eve Lom facial cleanser. This cleanser is like butter and her skin will be glowing especially on New Year’s Eve after a few days of this beauty treatment. The Apple Watch any girl would love to own. The Jean Norman plaid shirt is super sexy, hard to find, and surely is a gift she will treasure all year long. We have also decided to include the Clarisonic facial brush. If she doesn’t already have it, she will absolutely love it! Happy shopping!

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https://velveteyewear.com/blogs/news/velvet-featured-in-the-october-instyle-magazine2015-10-09T14:51:04-04:002017-10-18T14:47:54-04:00Velvet featured in the October InStyle MagazinevelveteyewearMore]]>

28 Days of New Outfits including the Velvet Elaine in color toastie almond. See page 271