Adidas Tour360 Boost Goes Prime Time

When Adidas introduced the Tour360 Boost it was the latest shoe in a line that had recorded 38 PGA Tour victories and has sold more than 2 million pairs.

The new shoe has lived up to that stellar reputation with six wins on Tour since its launch in January and now Adidas is launching a lightweight version, the Tour360 Prime Boost, that boasts a seamless knitted upper for breathability and stretch to maximise comfort and performance.

Primeknit has been used successfully across other sports by Adidas as Masun Denison, Director of Footwear at Adidas Golf, explains:

The Tour360 Prime Boost is the first men's performance golf shoe to utilise the Primeknit technology, which has seen incredible success for the Adidas Group, and is used in some of its best performing and most iconic footwear, including the Ultra Boost and NMD. We were inspired by the look, comfort, breathability and overall performance this knit material offered and are happy to bring it to golf.

Already put into play by Sergio Garcia at this year's Masters, the Primeknit upper features 50/50 Protect to give water resistance in the lower half of the footwear. The Primeknit is combined with a lining material that helps to reduce friction, moisture and heat to maintain the climate around your foot for maximum comfort.

Like the original Tour360 it has full length Boost foam in the forefoot and heel to give energised cushioning and comfort and a flexible 360WRAP saddle provides stability as you swing.

The Prime Boost also features the Tour360 Torsion Tunnel that provides independent flexibility and control between the heel and forefoot whilst the TPU outsole boasts 10 dual-density thintech cleats for improved stability and grip.

The Adidas Tour360 Prime Boost will be available in limited quantities with the choice of two colour options: White/Shock
Blue/Mineral Blue and Core Black/Power Red/White.