Next month brings us the Mobile World Congress, and with it a 'new dimension' in the LG Optimus 3D. At least, that's what the marketing hype machine indicates. Apparently, the '3D bug' has bitten the cell phone industry too, because reports indicate that 3D is exactly what LG means by this 'new dimension'. 3D phones were hinted at at CES this year and a few pressers got to check some out from a different brand. What do you guys think? Excited? Perhaps skeptical? Skeptical of its implementation or simply skeptical of its practical use?

Okay, so this will be a crappy release, but I think 3D will actually become very standard/common, even in phones and tablets, and this is a necessary step to get there! I feel a blog post coming on about this... ;-)

The glasses free 3d technology is different then the 3d in movie theaters and not active shutter either. I'm sure none of you have personally seen this type of screen so don't hate it before you see it.

Also I'm pretty sure the 3d screen is mostly meant for viewing 3d pics not just because they wanted a 3d screen.

I am the Director of Operations for a company that is heavily involved in Auto-Stereoscopic 3D. We have seen all the different technologies and while most are seriously sub par compared to what we expect from a home theater display...there are a few that are pretty amazing.

When we pitched the screens to a major sporting league (can't discuss which who as still in legal so under NDA) the first word out of their mouths after the demo was "Breathtaking!"

Unfortunately, even this technology which is one of the best available now, is not ready for consumer home theaters (IMO). As the technical requirements and installation process put this as a high-end only device that must be set up and serviced by a trained installer.

And none of the big guys are using this yet either, they spent too much on the stupid 3D with glasses and will not switch until they make their R&D back or are forced to by the market and competition. All the demos I have seen from the big guys are using Parallax technology...which is really bad as it only works from a very small viewing window and cannot put out 2D and 3D in equal resolution on the same device. And so far all of the phones/tablets I have read of are also using parallax right now as well.

What is worse, as with every new media format...every company wants their own version...so there is no industry standard.

While this is far more than a marketing push or gimmick...it is also not ready for BestBuy either. Although, I would argue the 3D with Glasses was not ready either...but the industry forced it because they were desperate for a new format and did not want to wait the extra two to three years that it took to get auto-stereoscopic displays on par with the displays with glasses.

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