Consumer and Market Insights: Hot Drinks Market in the Philippines

SummaryThe Consumer and Market Insights: Hot Drinks Market in the Philippines report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Of the three Hot Drinks categories analyzed, Hot Coffee will remain the largest category in both value and volume terms, and Hot Tea is forecast to register the fastest growth during 2014-2019

Off-trade sales will grow at a marginally higher rate than on-trade sales in the Philippine's Hot Drinks market

The Philippines Hot Drinks market is highly competitive and is led by international players such as Nestle S.A., Unilever PLC and PepsiCo, Inc.

The use of Bag/Sachet container type is forecast to grow at a CAGR of 2.3% during 2014-2019, due to convenience it offers in packaging

Convenience Stores was the leading distribution channel for Hot Drinks product and accounted for 45.4% distribution share in 2014

SynopsisThe report on the Hot Drinks sector in The Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion