We really, really like this campaign from three students attending Creative Circus. Nine months ago, they embarked upon a mission called Grad Men to get Mad Men character John Hamm to speak at their graduation as Don Draper. You can view the details of their efforts in the video below. Last week, AMC saw the video and got in touch with the three students behind the project. The two parties are working with John Hamm's handlers to see if the mad man can speak at the graduation.

As part of the project, the students traveled the country to collect pleas from fifty of the countries creative greats. everyone's rooting for Draper to do his part and enlighten Creative Circus students on how wonderful and amazing a career in advertising could be.

Partnering with Smirnoff, Madonna has launched Global Nightlife Exchange, a JWT-created campaign which uses Smirnoff's Facebook page to ask people to share their nightlife experiences. Part of the campaign includes a November 12th event that will consist of 50 parties held simultaneously in 50 different countries. Madonna will attend one of the parties and choose her next tour dancers. To enter, a dancer has to submit a 60 second video.

Sort of like Dove Evolution...but not...at all...in the least...comes this new work from L'Oreal which is pimping Ask the Expert, a Facebook page on which you can, apparently (Facebook isn't working quite right at this very moment), find out how to craft the perfect profile picture. We're guessing there's a few L'Oreal products in there along with tips on how to strike the perfect MySpace Angle when photographing oneself.

Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better. Sadly, no word on whether or not the effort actually paid off.

Last summer during Affiliate Summit in New York during a session given by Jeremy Shoemaker we learned Facebook ads that feature boobs and cleavage improve response rates by 61 percent. While we weren't at all surprised at that finding, we are very surprised at this latest Facebook ad response finding from Red Square Agency.

The agency ran several ads on Facebook touting the usual stuff agencies do. Then, as an experiment, they ran an ad that featured a cat named Cous Cous. The ad read, "This ad features a cat. It has nothing to do with Red Square Agency, but we hope you'll click on it anyway." People did. 78 percent more than they did the "regular"ads.

When we first joined Facebook like the day after it opened publicly, it was a wasteland of crickets. Well, not exactly. There were millions of college students but no one we'd ever have an interest in interacting with aside from the random ogling of some hot college chick mirror pic'ing herself or the annual onslaught of Halloween Lingerie Party pics. About a year later, the friend requests started piling in from marketing folks who were just discovering Facebook's existence. And then it was your brother and your mother and your aunt and your ex-girlfriend and that annoying kid from high school who'd plaster your Wall with inanities about the "good 'ol days."

Now, the reverse is happening with Google+. All the marketing people and social media geeks have pounced on Google+ first and the hot young college chicks (and your relatives) don't give a shit. Maybe they - and the rest of the world - will someday but for now it's just a geek fest full of geeks talking about geeky shit about which the rest of the world could care less. We say walk away for a year and come back when it's actually useful. And the hot chicks have discovered it.

Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."