New iPhone now selling for just $45

Apple's Phil Schiller presents the iPhone 5C, a cheaper, simpler version of the phone, at a September event.

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Retailers have already slashed the price of the iPhone 5C

The 5C is the less expensive of two new iPhones

New deals target the holiday sales season

A little more than two weeks after it first went on sale for $99, Apple's colorful new iPhone 5c is already on the bargain racks.

First Best Buy rolled out a promotion on Thursday to offer the Apple iPhone 5C for $50, and now RadioShack and Walmart have announced similar price cuts on the new device.

On Friday, Walmart — which was already selling the phone for $79 — slashed its price to $45 through the holiday season, while RadioShack plans to give customers $50 gift cards to apply towards the iPhone 5C phone through Nov. 2.

Best Buy's deal only lasts through Oct. 7. All promotions apply only if customers sign a two-year wireless contract.

The 5C, which costs $99 if purchased through Apple with a two-year contract (or $549 without), is the cheaper version of the 5S phone. Analysts speculated that the 5C would not do as well as the high-end 5S, which costs $199 with a contract and features a fingerprint sensor, better camera and faster processor.