It also raises awareness to the plight of abandoned mattresses (plural: mattri, of course), while issuing a plea for big-hearted folks like you and I to adopt them.

Its latest offering - an album entitled Celebrities That Look Like Mattresses - has cunningly matched up mattri discarded in the E17 postcode with famous faces including the Queen, Lindsay Lohan, Rihanna, and Britney Spears.

The site explains: "This sickening problem is often caused by owners moving, passing away or finding a nicer mattress.

"Mattri are often left to fend for themselves on the streets and some even become feral. Over 50% of abandoned mattri are euthanised while others are adopted or end up in shelters."

With these heartbreaking revelations in mind, can you offer one a home? (I'm taking Mickey Rourke).

Warpdog serves up a potted history of the area as: "Walthamstow (known as 'Awesomestow' or 'the stow') was originally situated in northern France, but Queen Victoria won it on a bet with Napolean III in 1852.

"Vicky had Walthamstow flat-packed and shipped to North East London, where it remains today."