Monetate Blog

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

There has been a lot of talk in 2013 holiday shopping retrospectives about the anomalies surrounding the season: namely, the compressed holiday schedule, the weather on the East Coast, and the fact that Hanukah landed on the first...

In the beginning, tracking web traffic was an expensive proposition. Only the biggest companies could afford it. And even when tools like Google Analytics started to make tracking more accessible, few enough analysts were in the market to...

As the Winter Olympics in Sochi soon get underway, I’m reminded not only of the exciting London games of two years ago, but a report from Gartner around the same time that said by 2017, CMOs would spend...

Back in September, we took a look at how Reebok planned to use nostalgia to sell more sneakers, an interesting move considering the forward-looking product marketing strategies utilized by most other footwear brands.Well guess what? For me (and...

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in online banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

When you’re a luxury brand, one of the biggest post-holiday concerns is how to get rid of unsold merchandise without devaluing your brand. Perception is crucial, and a $1,500 handbag on clearance doesn’t really scream cachet.Enter clienteling. By...

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year. So what does 2014 have in store? I posed the question to New...

I recently ran across an article about how the heavy metal band Iron Maiden used ‘big data’ to grow their business… err, support its fanbase. It’s a great parallel: Your company is made up of people who you...

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...