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The past 5-10 years have been key into moulding teams who will be within the premier league for many years to come, to establish brands that will live on globally and to spend money in order to ensure success.

“The commercial transformation of the English game, which has created hugely successful global brands, had been seen as the model to emulate. However, the escalation of player wages, poor financial management of grass roots fans has left many people jaded. In contrast, the cheap tickets, high attendances, democratic ownership structure and financial prudence of the Bundesliga now looks like an attractive alternative,

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