Why we love it?

Check out that gorgeous arch! Finty Rai was our latest #wowbrows winner with those gorgeous strong brows. She used gimme brow to keep them looking full.

Get involved!

Want to get involved in #wowbrows? Simply upload a selfie using the hashtag. If we select you as our winner you’ll win a year’s supply of gimme brow. Find the full information and T&C’s at bit.ly/wowbrowsuk

“Want to know how to achieve the top 10 make up trends for Spring/Summer 2016? Well here, I show you how to do them ALL!

Look 1

Big brows

The big brow isn’t going anywhere! And as it’s the Year of The Brow, what better time to get your ‘wow brow’ on than now?!

Look 2

Modern Mermaid

A trend I helped to create via the Sophia Webster show at LFW, this ethereal look is all about highlighting to the extreme.

Look 3

Sun Stripping

This unique trend will potentially be bigger than strobing. A quick and easy way to give you that ‘Just been having fun in the sun’ look.

Look 4

The lip debate

It’s all about two lip colours this season, The perfect nude and cherry red. Pick and choose as you please!

Look 5

Blue eyes

I predict this will be the biggest trend of the season, and my love for they’re real! blue mascara is now justified! So don’t be blue this summer, wear it!

Look 6

Sunset eyes

A beautiful look with a beautiful name. The soft pastels of the Sunset eye works for everyone.

Look 7

90’s Liner

It’s back and, as a 90’s teenager, I’m thrilled! Also a great look for those that struggle with liner as it’s the opposite to perfect.

Look 8

The colour block eye

A cool alternative to a smoky eye. Edgy but wearable.

Look 9

Lash it up

It’s all about the gorgeous lashes. For me, nothing lashes it up better than mascara. If you pair up they’re real! tinted primer with they’re real! mascara, then watch out, because you might just fly away

Look 10

A hint of Glitter

Yes! It’s not just for christmas! Glitter is here for the summer too! Wear it as liner, pat it in the centre of your eye, or go all out with a glittery smoky eye! Shimmer & shine its always glitter time!

Help! How can I look younger?

Full eyebrows are the telltale sign of youth. With that advice in mind, there are two ways to look younger: One, fill in your eyebrows. Two, make older friends. I recommend both.

Long days and late nights! Any tips on how to make myself appear less tired?

Kristina V., - Tampa, FL

For starters...beauty sleep! Truth is, even the most clever concealer tricks can’t cover some dark circles. Get a full night’s sleep then try lightening the appearance of the undereye versus covering the dark circles. Start with a daily dose of it's potent! eye cream. It hydrates & helps boost microcirculation to alleviate darkness over time.

I want a spray tan for my holiday. How do I avoid looking like an Oompa Loompa?

Jacqueline S., - Chicago, IL

Getting a spray tan is like getting engaged...you should have at least one practice date first! A couple weeks before your holiday, go somewhere that offers customisation & service done by hand. Just to be safe, avoid any occasion where white overalls & green hair are deemed appropriate.

I’ve never paid much attention to my brows. Why should I shape them?

Amanda T., - San Francisco, CA

Eyebrows bring balance to your face & frame the eyes. Having them shaped by a professional at a Brow Bar will keep you looking pretty, polished and fabulously put together. Pretty as a picture, my friend!

Are there any side effects of waxing my brows?

Mysti Z., - Oakland, CA

Yes. Perfectly shaped eyebrows can be met with a number of side effects: lingering glances from complete strangers, compliments from dear friends and the uncontrollable urge to snap multiple selfies.

I’m new to bikini waxing...what are my options?

Amber S., - Minneapolis, MN

When it comes to the land down under, leave it to the pros. Hairs the deal: A standard bikini wax removes any hair that falls just outside the most modest bikini lines and an extended bikini wax takes that hairline & moves it in a bit further. A Brazilian wax can remove any hair, from anywhere...in the front, the back and even in between!

So who is this Jared Guy?

Born with the gift of gab, Jared Bailey comes fully loaded with quip, candour and bedazzling advice on Brow & Beauty Services. As a licensed aesthetician & our Global Brow Expert he’s made it his mission to achieve “arch” excellence for every gal around the globe. After a near decade in the beauty biz, it’s safe to say he’s certainly well emBROWED.

At Benefit, we believe laughter is the best cosmetic...and who better to spread the giggles than the daughters and nieces of co-founders Jean & Jane Ford. With benetint in their veins and “backstage beauty” banter in their ears, Maggie & Annie Ford Danielson are natural pros at spreading the feel-good vibes while talking makeup tips. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities...a vibrant duo that travels the world to share fast & fab beauty fixes with goodtime gals everywhere.

Full of glitter & beautiful inspiration...here are a few of the sister’s favourite “growing up Benefit” memories!

Annie

One of my favourite memories is when my mum woke me up at 5am for a secret mission. She said all we needed was a staple gun & a lot of pink tulle...then asked me to be her “official helper” to remake the holiday windows. I was so excited!

When I was growing up, all I wanted was to be like the women I saw in the stores getting their brows waxed, but mum always said I was too young. When I was about to go to high school my mum finally said yes, under one condition: “...just don’t tell your father!”

Much to my mum’s dismay, I found her Benefit blue eyeliner when I was a teenager. It became my staple look for an entire year: blue eyeliner & pink lip gloss…oh, so cool!

Maggie

When I was little my mum used to bring me into the boutique when she couldn’t find a babysitter. I’d sit in the corner and watch her put makeup on women for hours!

Around Christmas our entire house was covered in spray glue & glitter because Mum made the window decorations for the boutiques herself. Our dining room table was festive mayhem.

Every time I smell Boo Boo Zap I’m immediately taken back to school. I used to pour it all over my face when I was 13!

What makes you LOL?

What makes me LOL the most is hearing other people genuinely laugh at something...it's my absolute favourite thing.

Spill your best beauty secret!

Hmm...secrets are meant to be kept, but who doesn't love to hear them? When I wear a nude or pink lip I almost always wear a shade lighter in the center of my upper & lower lips to make them appear larger! Shh!.

What are your fave sounds to blast while getting dolled up?

My favourite music to jam out to is the Calvin Harris Pandora station. The music is so upbeat and never fails to get my day/night going while I’m putting my look together.

And most important: What’s the number one office treat that always makes people giddy?

What makes you LOL?

It has to be funny videos/vines...I love them! At one point I did become slightly addicted to watching them. Crazy dancing ones are definitely the best. Also, ACCENTS. I love when someone impersonates one and if it's genuinely good it has me giggling for a while. The phrase ‘easily amused' is springing to mind...

Spill your best beauty secret!

Definitely wiggle the mascara brush instead of using stroke-like motions when applying. I only started doing this myself last year and couldn't believe the difference in my lash length. It intensifies the eyelash length and makes them look a lot fuller & thicker. Also, putting sellotape on the side of your eyelids to get that really dramatic & clean effect...especially when you're doing a smoky eye. That's my favourite.

What are your fave sounds to blast while getting dolled up?

I have to say that when I'm getting dolled up, a lot of old school songs are blasted from my iPod. My favourite would be something sassy & flash, so basically...Destiny's Child, “Say My Name.” That always gets me in the mood for a night out...except when I get too into it and poke myself in the eye with the mascara brush, resulting in an uncontrollable watery eye and ruined makeup. Yay.

Sweet or savoury?

Savoury everyday of the week. Olives, nachos, hummus, tapas...basically anything. You name it & I'm there. I have an especially huge love for sushi.

What beauty product is always by your side?

I have a few essential beauty products that I always have on me. The first is concealer. I am a bit of a concealer queen so I tend to have my favourite in my bag just in case my dark circles decide to make an appearance. No honey, not today!

Second, lipstick. Love a good nude lippy and it's obviously super important to top off throughout the day. Thirdly, mascara...and in particular, Roller Lash. After a long day at work, lashes can look a bit dry & thin. A couple wiggles of Roller Lash and my lashes look fuller & thicker again.