Brown announced on Kickstarter that he will host a free festival called PotatoStock in Columbus, Ohio, that will benefit homelessness in the area.

The festival is set for Sept. 27 and will feature local artists. Proceeds from selling concessions will be donated to help the homeless population in Central Ohio, specifically to the Columbus Foundation.

"This will create a permanent fund to help Central Ohio's non-profits end hunger and homelessness," Brown said in his July announcement. "These types of funds gain interest every year and grow over time, so, while our little Internet joke will one day be forgotten, the impact will be felt forever. "

Brown's Twitter account and tweets from followers tease sponsors such as Idaho Potato and Hellmann's for the big event.