RBC makes a splash for Blue Water ProjectNearly three years after launching its Blue Water Project, RBC is launching its first major marketing push for the $50 million environmental initiative.

Blue Water began in 2007 as a 10-year grant program to fund water conservation programs around the world. While it has been mentioned sporadically since then in isolated marketing executions, today sees the launch of a large-scale campaign created by Montreal agency Cloudraker.