Three Ways to Reinvent Your Agency

Is your agency model outdated? This week on “Thoughtful China,” JWT’s Eugene Chew talks with Omnicom’s Jason Kuperman about how media agency groups should be reinvent their agencies to deliver better solutions, particularly as media strategies increasingly need to focus on digital and social media and e-commerce.

Thoughtful ChinaThoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.