Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Multiplexes1112

1.
EVALUATING MULTIPLE<br />OPPORTUNITIES FOR MULTIPLEXES<br />

2.
MULTIPLEXES<br />Multiplex is a multiscreen entertainment complex showing different films under one roof with other type of supporting different film under same roof, with other type of supporting business in the vicinity like restaurant , shopping arcade and other entertainment venues.<br />Emergence of multiplex has made movie going element. It also enables exhibitors to show a variety of movies appealing to several segment of movie goers while serving patrons from common support facilities such as BOX OFFICE , CONCESSION AREAS , RESTROOMS AND LOBBIES.<br />

5.
Here we have some key findingsfrom movie <br />Exibition industry<br />-THE 12-29 AGE GROUP REPERSENTS ALMOST HALF OF ANNUAL ADMISSION FREQUENT MOVIEGOERS MAKE UP81 PERCENT OF TOTAL ADMISSION, <br /> -FREQUENT MOVIEGOERS ARE THOSE AGED 18-20 YEAR OLD OF THE TOTAL POPULATION AGED 12 AND OVER IN 2008,82 PERCENT <br /> OF TOTAL WERE MOVIEGOERS. - FAMILIES,TEENAGERS,COLLEGE STUDENTS AND YOUNG COUPLES ARE <br />ESSENTIAL TO MOVIE TICKET SALES,SO IT IS IMPORTANT TO NOT <br />OVERLOOK ANY DEMOGRAPHICS. <br /><ul><li>A COMMUNITY WITH ASIZABLE RETIERMENT POPULATION MAY WANT</li></ul> TO PROGRAME SPECIAL DAYTIME SCREENING.<br /><ul><li>A LARGE NUMBER OF STAY WITH HOME PARENTS WITH YONGER CHILDREN</li></ul> MAY SUPPORT DAYTIME PROGRAME OF FAMILY FILMS<br />

6.
QUESTIONIAR<br />FOR ANALYSING LIFESTYLE CHARACTERSTICS AND COSUMER<br /> ATTITUDE RESEARCH WE HAVE DESIGNEDE FOLLOWING QUESTIONIAR<br />1.How often you watch the movie in theater?<br />A] 6months B]3months C]1months D]2nd week of movie release<br />2.How far are u willing to drive for watching movie?<br />A]1-2km B]4-7km C]8-16km D]16-30<br />3.Excluding the cost of the movie ticket, how much do you spend on other item?<br />A] never buy B] Rs100 C] 300 D] depends<br />4. When you go to the movie do you decide the film before arriving?<br />A] yes B] no C] not always<br />5. Rank the importance of the following features on the scale of 1-5 :-<br />A] good sound B] size of screen C] clean theatre /restroom<br />D] convenient show timing E] convenient location<br />F] affordable ticket price G] good concession food<br />H] proximity to entertainment I] parking<br />6. How often does your household watch movie.<br />A] @ home B] @ movie theatre<br />7. How often per month does your household visit downtown/recreation activities?<br />8. With whom with you prefer to watch movie?<br />A] family B] friends C] siblings D] others <br /> <br />

9.
4.CALCULATION OF TRADE AREA DEMAND =MULTIPLY TRADE AREA POPULATION BY PER CAPITA SALES<br />5.CALCULATION OF TRADE AREA DEMAND IN SALES(IN SQUARE FEETS)=<br /> DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SQUARE FOOT FOR A COMMUNITY SHOPPING CENTER<br />6.CALCULATION OF TRADE AREA DEMAND PER SCREN=<br /> DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SCREEN<br />