UK: PepsiCo launches Quaker “on-the-go” breakfast line

PepsiCo has launched a new line of breakfast alternatives – comprising ‘squeezable oats’ and ‘porridge squares’ – targeting on-the-go-occasions and sold under the Quaker Oaks To Go name.

Fruit & Oat Squeeze is described as a mixture of yogurt, oats and fruit that can be eaten straight from the pouch. Claimed to be free from added sugar and offered in 200g pouches for an RRP of £1.39 ($1.80), the line comprises three varieties: Blueberry, Red Fruits and Apple & Cinnamon.

Porridge To Go Breakfast Square, meanwhile, is promoted as being made with wholegrain oats and free from contains artificial colours, flavours and preservatives. Offered in Golden Syrup and Strawberry, Raspberry & Cranberry varieties, the product is offered in a microwaveable single-serve pack for a RRP of £0.75 ($0.97), or in a duo option for a RRP of £1.39 ($1.80).

“With an increasing number of people looking for breakfast options that are healthier yet convenient, Quaker To Go caters for this demand and we anticipate the new range will be popular for those looking for a wholesome, satisfying and portable breakfast to kick-start the day,” said Alessandra Zorzitto, Quaker Oats brand manager.