YouTube personalities are prevented from publicly disclosing what they earn through adverts, but ads placed on videos of channels with substantial followings can make up to $4,000 (£2,900) per million views.

Danny Fratella from the analytics website Social Blade said: “YouTube creators, especially those with larger audiences, tend to earn anywhere from $1 to $4 per thousand views on their videos.

“In the case of Logan's 24 million views on his still-published Japan videos, it's possible that he could have earned anywhere from $24,000 (£18,000) to $96,000 (£71,000) in revenue.”

Paul’s share of the revenue will have come after YouTube had taken a roughly 50 per cent cut, meaning the company also stands to make tens of thousands of dollars from his controversial Japan trip.

Both Paul and YouTube declined to comment on the amount of money being made from the Japan trip videos.

On Thursday YouTube announced it was dropping Paul from its Google Preferred premium advertising programme in response to the outcry from the Aokigahara forest video, and suspending its original content projects with him.

Paul apologised in the wake of the controversy, describing the video as a "severe and continuous lapse in my judgement", and has since announced he is taking a break from vlogging to take "time to reflect".

However, Paul’s popularity on YouTube has not been adversely affected by the fall-out, with the social media star gaining more than 400,000 subscribers since the contentious clip was released, according to Social Blade.

Logan Paul before throwing a Game Boy on the ground Credit:
Logan Paul Vlogs

'Tasteless' videos

“Guys, I feel so good right now,” he says in a video, which includes a link to his official merchandise shop, posted the day after the suicide forest visit was filmed.

“It’s a bit weird starting the year like this because you guys saw yesterday’s vlog. At first for me, that was weird ... We found a dead body hanging in the Japanese suicide forest.

“Not exactly how I planned to end 2017. But life’s about the journey. I’m glad you get to all live it with me.”

In the videos, which have been widely criticised by viewers for being “tasteless”, Paul begins by saying he is wary about “being careful to not to disrespect the culture” in Japan.

Logan Paul drops his trousers in public Credit:
Logan Paul Vlogs

However, later in the trip he is filmed running around the city performing kung-fu style moves dressed in a kimono robe and traditional rice farmer’s hat and pretending to catch locals with Pokemon Poké Balls, while constantly promoting his merchandise.

In other clips he smashes a vendor’s Game Boy Colour on the ground before telling him it’s “mucho broken-o”, pulls his shorts down in public and runs up to people walking in the street waving dead fish in their face.

“Do not come to Japan anymore,” wrote one commenter. Another added: “This is so disrespectful.”

Logan Paul throws Poké Balls at strangers Credit:
Logan Paul Vlogs

YouTube has so far resisted calls to take down the Paul’s page, which has 15 million subscribers, in response to the outpouring of anger the dead body video prompted. A Change.org petition calling for Paul to be axed from the platform has garnered 470,000 signatures in 10 days.

As well as Paul being one of YouTube's biggest stars, he also has a broader commercial relationship with the company. In 2016 he starred in its YouTube Red movie The Thinning and worked on a number of original content projects with YouTube.

YouTube did place a temporary “strike” against Paul’s account for breaching its graphic content policy with the Aokigahara forest video. Strikes are YouTube’s standard punitive measure for channels that breach its policies and accounts that get three in three months are deleted.

Channels that have a strike placed on them can also have account features, such monetisation, temporarily disabled. YouTube has declined to comment on whether it has disabled any features on Paul’s account.

Some of the world’s biggest YouTube stars, including Paul and his brother Jake Paul, make millions of dollars a year through monetising their content, largely by allowing 30-second pre-roll adverts on their videos.

Vloggers are paid an estimated $0.25- $4.00 for every 1,000 impressions an advert gets through AdSense, a programme worth billions in annual revenue to Google, which also owns YouTube.

AdSense defines this as 'revenue per thousand impressions' (RPM) for content creators, after YouTube takes its cut, based on the total number of 30-second pre-roll adverts viewed.

However, it’s difficult to put an exact figure on the amount YouTube stars make through advertising as reports suggest they are unable to publicly disclose their individual RPM rates.

YouTuber Evan Edinger, who has 440,000 subscribers, told the BBC in November that a vlogger could make up to $5,000 (£3,700) per million views on a video. YouTubers with large followings can then make additional profits from commercial partnerships, merchandise and product endorsements.

However views and ad revenue are not explicitly linked due to a number of factors including the fact not all videos will feature a pre-rolled advert, viewers can skip adverts or use of ad blockers.

YouTube's delayed response

YouTube has faced a criticism for allowing Paul’s Aokigahara forest video to be uploaded and viewed more than six million times before he took it down.

Paul's video was flagged to Youtube's moderators, who allowed it to remain up without an age restriction, according to members of its volunteer "trusted flagger" team.

YouTube has also been slow to address the controversy caused by the video and didn't issue a public statement until 10 days after it was originally posted.

“Like many others, we were upset by the video that was shared last week,” YouTube said in a statement published Wednesday on Twitter. ‏ “Suicide is not a joke, nor should it ever be a driving force for views … We expect more of the creators who build their community on YouTube, as we’re sure you do too.

“The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences.

“It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.”

On Thursday the company outlined what those "further consequences" were, saying: "In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred.

"Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new Originals are on hold."

Damage control

Logan Paul in 2017Credit:
Reuters

Eric Schiffer, a consultant who works with A-list celebrities on overcoming controversy and repairing damaged reputations, believes Paul’s career can still recover.

“His clickbait marauding in front of a hanging suicide victim in Japan and later YouTube upload, which included his laughing at the dead body, was stone cold crazy because it created a lasting hail of fire to his brand,” he told The Telegraph.

“Parents and ‘the internet’ will continue to be out for his celebrity scalp buffered only slightly by the obsessed digital defence of Paul by his adoring fans - many of whom are too young to understand the seriousness of suicide.

“Logan Paul is not an arch criminal; he’s an emotionally immature kid that made unwise choices and this is why precisely why he and his brand can and will survive.”

Logan Paul’s representatives have not responded to several requests for comment from The Telegraph.

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