HockeyGreen News

Lightning Name Total Hockey as Preferred
Partner

ST. LOUIS – The Tampa Bay Lightning have named Total Hockey as a
preferred partner today, the organization announced. The two
organizations will collaborate in an effort to grow the game of
hockey at the grass roots level and encourage green efforts in the
sport.

The partnership’s first endeavor is to integrate HockeyGreen at the
professional hockey level. HockeyGreen is Total Hockey’s composite
stick recycling program that rewards players for going green by
recycling their broken and unusable composite hockey sticks instead
of discarding them. Every broken composite hockey stick is eligible
for a $10 credit towards a qualifying stick purchase at Total
Hockey.

The new partnership between the Tampa Bay Lightning and Total Hockey
incorporates the HockeyGreen program at the Tampa Bay Times Forum
and the Lightning’s practice facility, the Brandon Ice Sports Forum.
Broken composite sticks will be collected from all players who
practice and play at the rinks.

In an effort to find a way to recycle carbon fiber, Total Hockey is
collecting and housing large amounts of carbon fiber materials to
provide scientists with a large cache for research and development.
These third party organizations are focusing on finding efficient
and cost-effective ways to recycle these resources.

Total Hockey is committed to advancing progress in environmental
understanding and practices to help reduce the game of hockey’s
ecological impact in the world. The retailer is actively engaging
the hockey community in its green efforts to not only raise
awareness, but also provide solutions to minimize the organization’s
carbon footprint. These endeavors focus on implementing strategies
to further reuse, recycle and reduce products and services at Total
Hockey. For more information, visit www.HockeyGreen.com.

In exchange for the Lightning’s participation in HockeyGreen, Total
Hockey will be providing hockey equipment for use in local youth
hockey development programs. This partnership demonstrates Total
Hockey’s commitment to growing the game of hockey throughout the
nation. As the exclusive hockey equipment retailer of USA Hockey,
Total Hockey supports youth hockey endeavors and continues to help
increase youth hockey participation across the nation.

Get Credit For Broken Hockey Sticks

March 13, 2012
Give Used Hockey Sticks a Second Chance

Creative Commons License photo credit: Tom Purves

Every now and again, a recycling program sticks out,
and we’d like to highlight
HockeyGreen,
an initiative of Total Hockey, that provides players with an
incentive to recycle their used, broken and unwanted composite
hockey sticks instead of just throwing them away. The program is
relatively new, with its inception only dating back to August
2011. In that time, however, they have already collected over
3,200 composite hockey sticks.

I had a moment to speak with Rob Bowers of Total Hockey, who
believes that, “It is Total Hockey’s fundamental duty to make
every conscious effort (within our fiscal capabilities) to
reduce our overall impact on the environment. As you know, our
industry is relatively small, however we hope that our
HockeyGreen initiative will help uncover a new use for the
3.2 million composite sticks produced
worldwide.”

Composite hockey sticks are made from a variety of materials,
and contain amounts of a material called carbon fiber. This
material has value as a raw material if it can be removed from
other materials used in the construction of composite hockey
sticks. HockeyGreen’s goal for this initiative is to build a
large inventory that can be used in the research of discovering
a way to capture and extract carbon fiber and develop a method
to reuse these materials in the creation of new products.

Hockey sticks are not a huge percentage of the world’s waste,
even composite waste, but every effort helps.
Bowers sees the potential of small actions adding up. He
continues, “While we practically recognize that our initiative
may only slightly reduce the overall collective carbon
footprint, we hope this is the beginning of a new mindset within
our industry.

“Ultimately, recycling is very important to Total Hockey and
we are continually working on evaluating and modifying our
business practices in an effort to positively impact the
environment and reduce our carbon footprint.”

Earn $10 Credit

Regardless of where you originally purchased your qualifying
composite stick, you may earn a $10 rebate credit on your new
stick purchase at Total Hockey store locations. Whether in-store
or online, find more details about their program at
hockeygreen.com.

USA HockeyJune 8, 2011

COLORADO SPRINGS, Colo. - USA Hockey's
partner, Total Hockey, has launched a recycling program for
composite hockey sticks tabbed HockeyGreen. The new
initiative focuses on aligning Total Hockey's business practices
with environmentally friendly strategies in an effort to reduce its
ecological impact.

With
HockeyGreen, every broken composite hockey stick recycled by a
player is eligible for a $10 credit toward a qualifying stick
purchase at Total Hockey. Customers are asked to bring broken sticks
to their local Total Hockey retail stores. In early August,
customers will also be able to recycle their old sticks online at
HockeyGreen.com and apply the $10 credit towards online stick
purchases.

"I am ecstatic about the opportunity to do something about the
environment within our sport," said Michael Benoit,
president and CEO of Total Hockey. "It is wonderful to recycle
bottles, cans and paper, but to be a pioneer in a major initiative
involving the recycling of hockey gear itself is fantastic."

The goal of HockeyGreen is to build a large inventory of broken
composite hockey sticks from players across the country that can be
used for research and development to find a way to recycle the
carbon fiber found in stick materials. To incent the recycling
industry, Total Hockey is offering a $100,000 T Prize to the
individual or company that can develop an economically viable
process for the extraction and reuse of carbon fibers from composite
hockey sticks.

Total Hockey launches HockeyGreen,
a program to recycle composite hockey sticks

An innovative new program called
HockeyGreen is being launched by equipment retailer
Total Hockey, to get players to recycle their composite
hockey sticks, and receive a $10 credit towards a new purchase.
A press release today outlined some of the details:

HockeyGreen provides players
with an incentive to recycle their broken and unusable composite
hockey sticks instead of just throwing them away. HockeyGreen
rewards customers for going green. Every broken composite hockey
stick is eligible for a $10 credit towards a qualifying stick
purchase at Total Hockey. Beginning June 1, customers are asked
to bring broken sticks to their local Total Hockey retail store.
In early August, customers will be able to recycle their old
sticks online at www.hockeygreen.com
and apply the $10 credit towards online stick purchases.

I look forward to giving the online
program a shot later this summer, as I still have my broken
Easton Synergy EQ50 hockey stick out in the garage, hoping
against hope that some elves might sneak in during the night and
fix that magical twig. Kudos to
Total Hockey for getting the ball rolling here, though, it
will be interesting to follow the development of HockeyGreen in
the near future.

The Shaggy Wombat. It's
All About Youth Hockey.

Go
Green! Recycle Your Composite Stick and Get $10 Credit from Total
Hockey

May 27, 2011

Total Hockey is
beginning a recycling program called “HockeyGreen”
for composite hockey sticks. They will collect broken composite
hockey sticks and build a large inventory that can be used in
the research and development of discovering a way to capture and
extract the carbon fiber and develop a method to reuse these
materials in the creation of new products.

You can earn a $10 credit for
each broken and unusable composite hockey stick you turn in. You
can currently take your broken composite stick to a Total Hockey
retail store location. If the stick meets the eligibility
requirements, you will receive a $10 credit on a qualifying
stick purchase from Total Hockey. If you purchase a new
composite stick from Total Hockey, but do not have a broken
composite stick with you to recycle, you have 90 days to bring
in an eligible stick to receive a $10 credit on your recent
stick purchase. On August 1, 2011, you will be able to recycle
your stick through totalhockey.com. Go to
HockeyGreen.com for all of
the details.

Today, Total Hockey announced the launch of HockeyGreen, a recycling program for composite hockey sticks. This new initiative focuses on aligning Total Hockey’s business practices with environmentally friendly strategies in an effort to reduce its ecological impact.

“We are excited to launch the first genuine hockey equipment recycling effort in North America,” said Michael Benoit, President and CEO of Total Hockey.

HockeyGreen provides players with an incentive to recycle their broken and unusable composite hockey sticks instead of just throwing them away. HockeyGreen rewards customers for going green. Every broken composite hockey stick is eligible for a $10 credit towards a qualifying stick purchase at Total Hockey.
Beginning June 1st, customers are asked to bring broken sticks to their local Total Hockey retail store.
In early August, customers will be able to recycle their old sticks online at hockeygreen.com and apply the $10 credit towards online stick purchases.

The goal of the program is to collect broken composite hockey sticks from hockey players around the nation to build a large inventory that can be used in the research and development of discovering a way to capture and extract the carbon fiber and develop a method to reuse these materials in the creation of new products.
“

We have wrestled with this concept for the last eighteen months because of the evident challenges of reclaiming carbon fiber from stick materials. We finally decided not to wait any longer,” Benoit said. “Instead, we are offering the recycling industry a chance to capture the T Prize, an award aimed at incenting engineers and material processors to uncover the secrets of carbon fiber recapture from composite hockey sticks.”

In an effort to find a way to recycle carbon fiber, Total Hockey is taking on the task of collecting and housing large amounts of carbon fiber materials to provide to organizations focused on the research and development process of recycling these materials. The third party organizations will focus on either the reuse of carbon fiber materials or the use of carbon fiber materials in experimental research.

The T Prize is a $100,000 award being offered by Total Hockey for the individual or company that can develop an economically viable process for the extraction and reuse of carbon fibers from composite hockey sticks.

“Total Hockey is in the process of recruiting and assembling a small team of experts to help us define the specific requirements for T Prize qualification and we expect to release the specifics before the end of the year,” Benoit stated.

HockeyGreen.com will feature updates on the T Prize, including the announcements on the expert panel selection, specific parameters for qualification for eligibility for the T Prize and delivering the award planned for late 2012.

“I am ecstatic about the opportunity to do something about the environment within our sport. It is wonderful to recycle bottles, cans and paper, but to be a pioneer in a major initiative involving the recycling of hockey gear itself is fantastic,” said Benoit.

Total Hockey is committed to demonstrating progress in environmental understanding and practices to help reduce its ecological impact in the world. The hockey retailer is actively pursuing avenues to engage the hockey community in its green efforts to not only raise awareness, but also provide solutions to minimize the organization’s carbon footprint. These endeavors focus on implementing strategies to further reuse, recycle and reduce products and services at Total Hockey.