KALAMAZOO, MI — Kalamazoo Social Media Week wrapped up its second day of events Tuesday afternoon with a beard and mustache contest at Bell's Eccentric Café.

Around 20 men from Kalamazoo and surrounding areas participated in the contest while more than 60 people took part in judging the six categories: Biggest Beard, Boldest Mustache, Manliest Beard, Best Groomed Mustache, Best Groomed Beard, and Damn Handsome Face.

"A beard and mustache contest is a good ice breaker," said Sarah Lee of TweetUp Kalamazoo, who also helped event organize Social Media Week. "The goal is to meet new people and socialize."

Bret Humphrey of Grand Rapids, who has been growing his beard more than a year and a half, participated in the event with his wife Stacey.

"I wanted to come here to meet new people and see other people's beard," Humphrey said.

The Beard and Mustache Competition aimed to benefit the local charity group Big Brothers Big Sisters. Amy Kuchta, CEO of the Big Brothers Big Sister said:

"The Beard and Mustache Competition is a tremendous creative way to reach out to the community," said Amy Kuchta, CEO of the Big Brothers Big Sisters. "For us, it provides not only needed funding, but also the ability to increase awareness of the need for more men to mentor the kids."