The game, which is now played by far too many alternative kids these days, is a pointless yet fun way of wasting your life away.
The idea of the game is to not think about it. If you think about it, you must tell everyone around you, so they remember about it and also loose. After which, you have 30 minutes to forget about it. Once you have been told the rules of the game, your playing. There are no winners.

Emma: I just lost the game everyone. Sorry :/
Rupert: Damn! That sucks. *Tells his friends he lost the
game*

Congratulations! You are now playing the game (if you weren't already). The Game is very simple
1. You are always playing the game.
2. You cannot win. You can only lose.
3. You lose whenever you remember the game.
4. Whenever you remember the game, you have to announce out loud "I lose".
5. After you lose, you have 30 minutes during which you can remember the game without losing.
6. As soon as you mention the game to anyone, they begin playing as well.
7. The goal of the game is to have everyone on Earth playing.

Person X: "I just lost the game"
This now starts a chain reaction of people losing the game. Also, you just lost.

If you talk about the game or if you think about it, you lose the game; one person can only lose the game every 30 min. by the same person (said person is usually by the unsaid rule required to go in to a rage or at least become slightly disgruntled)

Invented by a marketing exec to illustrate how internet memes spread. Instead of playing The Game, inform your friends of how they're actually a bunch of suckers perpetuating the advertising ploy of someone smarter than them.