A study of small publishers beginning and development year 2002-2015 (English)

Abstract [en]

The essay is about small publishing houses and their position onthe Swedish book market 2002-2015. Focus is on the Internetand digitization, and the study would examine what commonconditions that exist for publishers to start publishing, as well asthe forces that affect the development of the Publishingbusiness. As the theory used Chris Anderson's long tail, whichsays that products from the narrow niches can compete with thebig sellers on the same terms. Through qualitative interviewswith publishers and a representative from Noff study shows thatsmall publishers in part, has been formed because it is cheaperand easier to print now. The study also shows that the Internethad great importance for publishers developing for example,facilitated the distribution, marketing, availability and sales.With the help of the long tail theory three forces such as thedemocratization of production tools, the democratization ofdistribution and good filter, the study shows that there is amarket for narrow and niche literature, which small publisherscan meet. Finally, it appears that publishers should be driven andhave a genuine interest in the literary publishing housepublishes.