Company welcomes over 200 winners & VIPs at the iconic Burj Al Arab to celebrate the conclusion of its most ambitious and wide-reaching consumer activation to date

Under the spotlights of the iconic Burj Al Arab, Huawei, a leading global information and communications technology (ICT) solutions provider, celebrated recently the conclusion of its "Ascend to New Heights" campaign, one of the company's biggest and most wide-reaching drives in promoting its worldwide consumer brand.

With more than 150 guests arriving into Dubai from all corners of the globe - many for the very first time - the competition winners celebrated with local VIPs in true fashion with a night of 7-star entertainment, UAE hospitality and an Arabian-inspired laser light spectacle.

Huawei's original "Ascend to New Heights" campaign was run in conjunction with the 2012-2013 holiday season and rolled out across 45 markets in 15 regions including the Middle East. The two-and-a-half month campaign gave participants the chance to win attractive prizes at some of the world's best restaurants, with the grand prize an all-expenses-paid trip to Dubai where winners experienced new heights with a stay at the Atlantis Hotel, a private helicopter tour of the city, and much more.

Over the course of the campaign, Huawei saw millions of people participate in the competition activities with over 3,000 lucky winners selected from around the world.

During the gala finale, Mr. Jiao Jian, President of Huawei Device Middle East, said: "It is a great honor to welcome so many visitors from across the globe to the UAE and the spectacular city of Dubai; a destination that reflects just how much can be achieved when individuals join together to ascend new heights and aspire to a shared vision for the future. Those values of determination and continuous improvement encourage us at Huawei each and every day to bring our customers around the world truly exceptional communication experiences now and in the years ahead."

Huawei has recently carved out a solid foothold in the Middle East's consumer electronics market which helped the brand rise to become a top-three global smartphone vendor as of Q4 2012, according to IDC[1]. Today, Huawei consumer business is led by its "Ascend" product lineup which caters to different consumer segments needs.

Over the past few years Huawei has made strategic adjustments to better serve its customers as it has extended the reach of its offerings from the telecom industry to the enterprise and consumer fields as well.

Huawei currently serves more than one third of the world's population in over 150 countries worldwide with roughly 150,000 employees.

Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on consumers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-Customer" (B2C) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online: http://www.huaweidevice.com

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