You are here

Global UX Research: How Do We Get the Most Out of Research in New Markets?

Why is primary research is important when entering new markets? What kind of user research should we do, and how do we get the most out of what we learn to improve our products for different cultural contexts?

A panel of industry researchers from the online consumer product space will share their tips and strategies from their experience doing global research.

Session Details

Presented By:

Bio:

Anosha Shokrpour, Groupon

Bio: With 5+ years of experience in the field at eBay, Inc for most of her tenure and now at Groupon, Anosha has a deep understanding of the international e-commerce landscape that spans across developed and emerging markets. She recently published an article in UxPA Magazine titled “Expect the Unexpected: Tips for Conducting Global Research” with her colleague, SinLee Loh.

Bio: Donna Tedesco is a Senior User Experience Researcher at eBay, Inc. She has co-authored two user research methodology books including “Beyond the Usability Lab,” which details how to conduct large scale unmoderated usability studies. She has experience using moderated and unmoderated studies for global research while working for in-house research teams over the last 13 years.

Bio: Chelsey is a user experience researcher whose skills have impacted a wide variety of enterprise and consumer technologies at diverse companies including Google, Salesforce, Udacity and T-Mobile. Motivated to help others avoid her early UX career mistakes, she often writes and gives talks on the topic of UX Careers. She also taught a Udacity.com design fundamentals course with Don Norman and Kristian Simsarian in order to help UX newbies explore the exciting world of UX.

Bio: Key Lime’s global research clients include Citi, Intel, GE Healthcare, Sony, and Harley Davidson. Ania has personally conducted over 100 UX studies in US, Latin America, Europe, and Asia. She has served as a user experience advisor to Fortune 500 companies around the world for nearly the past two decades on the topics of User Interface Design, Product Design, and User Research. She frequently presents at conferences and online symposiums, and is currently writing a book.

Sin Lee Loh is a user experience researcher at eBay, currently focused on buyer experiences but previously focused on conducting research in Latin America and Russia. Sin most recently conducted ethnographic research in Brazil.

Bio:

Bio:

Bio:

Bio:

Eugenio Santiago is a ninja in user experience research helping the world’s most admired brands optimize their digital and product experiences. As Vice President of User Research, he manages the team of both qualitative and quantitative researchers. Eugenio has been recognized by clients for his ability to quickly spot patterns and provide actionable recommendations. Most recently, Eugenio’s focus has been in the areas of Mobile, Finance, and Retail while still maintaining a passion for sports and gaming.

He has conducted international research in seven countries in the last two years: Australia, Singapore, Brazil, Finland, Poland, Mexico, Hong Kong. Eugenio has a B.S. from University of Miami in Marketing. He has two sons that keep him busy when he’s not traveling the world to create better products/experiences.