The pilot episode is based on a pitch from Nick and Robin Bakay. Writer and actor Nick Bakay penned the recent Kevin James movies Paul Blart: Mall Cop and Zookeeper, but is also known for voicing Salem the cat on Sabrina, the Teenage Witch.

"We are thrilled to team up with the multi-talented Jessica Simpson to bring this new sitcom to life on NBC," said Ben Silverman, founder and chairman of production company Electus.

Silverman went on to describe Simpson as a "modern-day" Lucille Ball with "incredible comedic chops".

"From running a fashion empire to wrangling her public image as a new mom, we see Jessica's character approach a variety of 'everyday' circumstances that will get audiences laughing out loud," he promised.

Simpson herself said: "I often find myself thinking that no-one could ever make up the things that actually happen in my life - so between the real-life elements and a great team of writers, I think we'll have people laughing!"

The Dukes of Hazzard actress previously developed a comedy pilot at ABC in 2004; Jessica saw Simpson play a popstar-turned-news anchor, but the project was not picked up to series.