Advertising

Degree Options

Overview

Advertising majors learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client. Advertising majors obtain jobs as advertising copywriter, account executive, researcher, digital producer, media planner, or social media strategist. Professionals in the advertising field have many options available, working for an advertising agency or a brand team, for corporations, nonprofits, media or trade organizations.

Advertising enrolls about 85 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 114 accredited programs nationwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Students should work with their advisers to assure selection of courses best suited to their educational and career objectives. Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Degree Requirements

Meet all requirements of the Drake Curriculum.

Complete a minimum of 124 total credit hours.

Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits.

40 upper level credits.

Declare an Area of Concentration with SJMC adviser.

Maintain a 2.0 grade point average during the first 30 hours.

Maintain a 2.25 grade point average at Drake after the 30th hour.

Students should work with their advisers to assure selection of courses best suited to their educational and career objectives. Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Advertising Minor

Overview of Minor

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process. The minor is made up of 27 hours of SJMC coursework and one non-SJMC course.