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Global Presence

Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our
offices across 29 cities.

Will foldable smartphones give consumers a reason to lust after a new device or will ever-increasing costs become a barrier? See thoughts from Connected Intelligence President, Eddie Hold regarding the latest innovation.

Are cameras the main point of differentiation between smartphones these days? Connected Intelligence President, Eddie Hold takes a look back at past generations of mobile phones and shares his thoughts on the future.

Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This blog by Eddie Hold, President of NPD’s Connected Intelligence, looks at how voice control and growth of home automation will ultimately drive the latest ecosystem change.

The growth in voice-enabled speakers has allowed consumers to begin to see the value of a more integrated smart home ecosystem. By providing a line of sight to a more robust smart home experience, speakers have become a leading indicator of smart home adoption.

With the launch of the Apple Watch Series 4, Apple has further separated itself from the smartwatch pack with larger edgeless screens, better resolution, and a sleeker design. However, the biggest shift heralded in by the Series 4 is a clear pivot by Apple towards the wellness and healthcare market and away from focusing primarily on fitness.

The smartwatch has undergone an evolution over the last several years, and with increased support and features, it’s becoming more desirable to a broader range of consumers. NPD Connected Intelligence analyst, Weston Henderek, takes a look at who’s buying, use cases, and what’s next.

As consumers look to disconnect from today’s always-on, always-connected world of smart phones, could ‘phone romance’ result in switching to more simple devices? See NPD Connected Intelligence President, Eddie Hold’s thoughts regarding his recent switch.

NPD Connected Intelligence President, Eddie Hold, analyzes what the newly proposed T-Mobile and Sprint merger could mean for the industry, and discusses the need for mergers and acquisitions as the competitive landscape continues to shift in this digital economy.

To simplify the complex web of live TV options, NPD Connected Intelligence’s John Buffone has distilled the future into four personas. Identify who you most resemble and perhaps learn a new way to access your favorite shows.

The heavy promotional push on the Samsung S9 variants by carriers, coupled with the price of the iPhone X, will create the ideal landscape for Samsung to strengthen its foothold in the U.S. market, says Brad Akyuz of NPD’s Connected Intelligence.

I gave my daughter, Charlotte, her first phone when she was just five years old. It was hardly an appropriate age, but what’s the point of having kids if you cannot use them in the occasional social experiment.

It’s nearly time for Mobile World Congress, a show that provides a chance to catch up on the latest mobile solutions, as well as feast on the best tapas and sangria Barcelona has to offer (along with 100,000 of our closest colleagues).

“I talk to other CEOs around the world in this space, and we’ve all been struggling a little bit making the business case work,” said Gavin Patterson, CEO of the UK’s BT Group, when discussing the need for 5G at a recent conference.

This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move further into movie production and distribution.

This year’s Mobile World Congress (MWC) Americas is, in many ways, a story of edges. Smartphone manufacturers, such as Apple (which doesn’t need to actually exhibit to show its importance), Essential, and Samsung, are clearly demonstrating that phones should have less edge, in the drive to create a single glass front.

While the smartwatch is still not a mass-market device, with roughly 9.5 percent penetration among U.S. adults as of the middle of 2017, Apple has certainly been doing its part to push the category in that direction.

LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardware (from TVs and VR, to a connected bike and self-driving car) as part of a much broader vision to be the ultimate content ecosystem.

Spring is making a late arrival in New York this year, and the delay is beginning to take its toll. Last week, as I prepared to drive back from the warm, balmy air of Virginia towards New York, I decided to take the top off of my Jeep for a taste of spring.

If there was any doubt that we are entering the post-mobile era, this year’s CES ratified the fact. The absence of mobile integration as a core discussion, and “must show-off” checkbox, demonstrates that the ground has shifted. Where iOS and Android integrations were the must-have stamp of approval in previous years, this year the badge of honor was to show-off Alexa integration.

I’m not sure it’s possible to work in the technology sector without sitting through an industry presentation where the speaker engages the audience by discussing how many steps their fitness tracker recorded that day.

Back in December 2013, a few brave NPDers ventured out into New York City’s chilly Times Square to find out what people thought about the newly launched smartwatch. Would the men and women of New York have any interest in this new-fangled device, or was it really just the domain of the tech-evangelist?