SPANX Launched A 'Bra For Your Butt'--Here's Why You Need One.

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You might file this one under things-you-didn’t-know-you-needed, but SPANX just launched a new product they are billing as a “bra for your butt.” Okay! We’re big SPANX fans, so we’re always game to try whatever new shapewear they’re shilling (you can never look too young or too smooth, right??). According to it’s press release, the Trust Your Thinstincts Booty Bra ($58) “lifts and separates” your butt cheeks to keep your bottom looking perky in jeans and dresses. Made with self-adjusting fabric that promises not to “smush your tush,” the Booty Bra smoothes out the muffin top and love handles without making your God-given lady lumps look smaller (as you wouldn’t want a bra to do!). So, will you be adding the Booty Bra to your lingerie drawer??

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]