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We're getting a lot of positive feedback about the market entry of AMWAY Mineral Sticks. These easy-to-introduce and easy-to-take-along zinc and magnesium supplements are excellent mineral boosters - especially for people with active lifestyles. Amagram Online spoke to high-achieving ABOs in Germany, Italy and Poland to find out about the kind of reaction they are getting from customers, the sales approaches that are working best and what effect it is having on their turnover.

Germany

Founders Platinum Bettina Wehdemeier-Pusch und Andreas Pusch

AMWAY Mineral Sticks are a super door-opener and real attention-getter. That's why we make a point of using the Mineral Sticks when other people are around. We like to share our personal experience. We've only had positive feedback since the Mineral Sticks launched in Germany last September and people are placing repeat orders. That’s because it’s a modern product, good value for money, easy to use and has an immediate effect. Mineral Sticks also give us the opportunity to talk about other products, strengthen customer relationships – and increase turnover! We are very happy with AMWAY Mineral Sticks.

Italy

Founders Ruby Laura Roman and Paolo Marchesan

When the Mineral Sticks launched in Italy last September, we began to use them ourselves and made sure to take the AMWAY Academy’s online course. Mineral sticks are easy to introduce and customers like their “to go” packaging and tangible results. We approach customers by first asking them about their eating habits and whether they have any special dietary requirements. We try to impress on our customers what a gift it is to be healthy. That gets our foot in the door to introduce – or reintroduce – NUTRILITE products such as Double X™ and Omega 3. From a business perspective, the Mineral Sticks are a very interesting product because they fully meet the expectations and needs of our ABOs and customers.

Poland

Founders Platinum Iwona Goździelewska and Zbigniew Kondracki

We’ve noticed a significant increase in turnover since AMWAY Mineral Sticks launched in Poland last autumn. NUTRILITE didn’t have a zinc supplement, so the zinc sachets filled a product gap. Customers are also excited about having magnesium offered as a single-mineral product, and children love the consistency and taste. We’ve found the best way to introduce Mineral Sticks is to hand them out and then present the benefits. Once you have their attention, you can begin to cross sell, for instance by introducing NUTRILITE Double X, and NUTRILITE Fruits and Vegetables.