Come on, Dreyer’s! If you can fit two E’s and two R’s in your name, you can come up with a fourth peanut butter ingredient to stick into this ice cream! Peanut butter brittle? Peanut Butter M&M’s? A jar of Jif? (Spotted by Carla at Winco.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.