August 07, 2013

New Features for iotum’s Premium Calliflower Conferencing Service Include WebRTC-enabled Native SIP Client, Simplified Controls

TORONTO, August 7, 2013 – iotum, operator of popular and
versatile audio teleconferencing services for small business, today announced
several enhancements to its Calliflower
conferencing service, including a new WebRTC-enabled native SIP client –
Calliflower Connect – and simplified, more elegant controls. All of the interface
enhancements are available today.

iotum President and CEO Jason Martin said the updates
improve both the form and function of Calliflower as a premium offer. In terms of functionality, the introduction
of Calliflower Connect is the most significant development. “Adding
this tool allows participants to call directly into Calliflower meetings through
their WebRTC-enabled Google Chrome or Firefox browsers,” he said. “The
availability of WebRTC means Calliflower users will see access via Skype nearing
the end of life later this year, as WebRTC access will be providing a richer
and more complete experience.”

To initiate conference calls via their browsers, participants
now only need to click on the Calliflower Connect button. “Of course, if you want to still use your
phone to call in, we continue to offer our great network of local numbers available
around the world, as well,” Martin said.

The new release also features a
smoother, simpler, more graphical interface. “We set out to make Calliflower’s moderator
controls among the most robust and easiest to use in the conferencing-services business,”
said Martin. “If you try to use some of the competition’s moderator controls,
they’re either really comprehensive but impossible to use or they’re confusing
and not sufficient. We have hit a really
strong balance by taking an approach that is designed to give Calliflower
participants an easy and unduplicated experience.”

“These enhancements continue to position Calliflower as a next-generation
tool that straddles the Web and classic telecommunications conference calls,”
he said. “At iotum, we want to
facilitate bringing people together regardless of the tools they use to get
together. This is another step in that
direction.”

Many of the feature updates respond to users’ requests,
Martin said, and reflect the company’s recognition that Calliflower is maturing
and needed a shot of differentiation.

Martin added that along with the new features, Calliflower users also
will find a new, value-based pricing with bundles that better fit customers’
usage patterns.

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About iotum

iotum is a privately
held, next-generation operator of online collaboration, VoIP and conference-calling
services. iotum operates the popular Calliflower teleconference platform, which
has introduced a number of innovations since its launch in 2007, and serves
medium and small businesses and organizations with brands that also include
GlobalConference.com, InstantConference.com and others. Based in Toronto, Canada, iotum’s customer
base is worldwide. For further information, please visitwww.iotum.com

About Comunicano

Comunicano is a full-service asymmetrical marketing communications agency providing marketing strategy, advertising, public relations, social media, promotion, events and reputation management to start-ups and companies in transition as well as established brands.