Journal Selections from MSI (March 2014)

Curated knowledge from the leading marketing journals. View other issues here

Features 11 impactful articles that are noteworthy for their managerial relevance, from Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Marketing Science.

Consumers with a more interdependent (vs. independent) cultural self-construal tend to think more holistically about the inter-relationship among product elements and therefore are more likely to use price information to judge quality.