ViaFour brings research driven world-class asset management to individuals without the high account minimums or the high fees of traditional advisors.

Why Now?

Technology allows us to lower your fees and invest you money more efficiently so you have more money to enhance your life.

Research shows , and the belief is now mainstream, that an index approach has superior performance to the traditional model of trying to outguess markets.

ViaFour Founders invest their

own money in ViaFour

ViaFour was founded by Jeff Holland and Jeff Coyner, who have decades of experience as successful asset managers and maintain a constant focus on ways to improve long term returns. They invest their own money in ViaFour, so where you invest, they invest too.

Jeff Holland

30+ years experience

Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University

Jeff Coyner

30+ years experience

Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan State University

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Useful Information

ViaFour is owned by VIA IV Investments LLC. VIA IV investments LLC. is an Illinois registered investment adviser. By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in losses. We do not provide financial planing services to individual investors. ViaFour does not provide tax advice and does not represent in any manner that the outcomes described herein will result in any particular tax consequence. Prospective investors should confer with their personal tax advisors regarding the tax consequences based on their particular circumstances. ViaFour assumes no responsibility for the tax consequences for any investor of any transaction.