CCA1108

The following 4 websites exemplify the types of credibility. Bureau of Meteorology The Bureau of Meteorology domain name and government iconography are examples of presumed credibility. EatingWA EatingWA is an example of Reputed credibility. The website displays 3rd party … Continue reading →

Perceived web credibility is constantly changing, due to advancements in technology and it’s continued mainstream acceptance. The wide range induction of internet access on hand-held devices will see changes in the perception of web credibility. Web designers have begun tailoring … Continue reading →

Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food by Francesc Moret Studio Packaging for The Living Food […]

“Performance load is the amount of mental or physical activity required to achieve a goal” (Lidwell, W., Holden, K., Butler, J. 2003). If performance load is high the time it actually takes to complete a task also increase and the likelihood of errors increase and the probability of finishing the task decreases. If the performance […]

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Reading 3 – Q3 Psychology

Why is a study of psychology necessary when considering design?

A study or knowledge of human psychology may be useful when considering design aspects of a visual medium because we don’t process information in the same way a computer would. Our minds have certain tendencies and function certain ways, and if we can recognise these tendencies ahead of time we can potentially design ways to create visual layouts that adhere to our strengths and negate our weaknesses when it comes to processing visual information.

I’ve written about chunking and visual organisation in the previous question but there are other factors that can go into the creation of a usable visual design, one of which is the Aesthetic Usability Effect. If we brighten the visual design with imagery, aesthetic patterns and a well thought out array of colours and shapes, we can straight away make use of the strengths of human phycology by encourage the viewer to think of the design in a positive light, which makes deducing its information more enjoyable and thus easier.