. .. ; , , \ - . Royal welcome for rayon! SOMETHING NEW has been added to the pageantry of Britain's long- awaited coronation. Rayon and acetate will make their royal bows! London's top-flight fashion designers have featured these man-made fibers in the elegant fabrics of their coronation collections. Their creations range from richly textured afternoon dresses to be worn in Westminster Abbey-to breath-taking evening gowns for peeresses, vying in color, gaiety and splendor with the history-making spectacle itself. Rising to great occasions is a habit with these most versatile and best-known of man-made fibers. It explains why textile designers have been so successful in adapting them to the needs of high fashion and everyday wear alike. And here's a fashion footnote: Right now, excitIng Avisco rayon and acetate dre ses, in coronation-inspired colors and patterns, are being shown in the finest stores everywhere. Be sure to see them. American Viscose Corporation, 350 Fifth Avenue, New York 1, N. Y. ELIZABETH BLUE GOWN BY FI LCOL. \ \' J AMERICA'S AMERICAN VISCOSE CORPORATION \ , \ FIRST \ \ PRODUCER o F MAN-MADE FIBERS