Documenting The Culture

ABERCROMBIE & FITCH RELEASES NEW DENIM CAMPAIGN

Abercrombie & Fitch recently launched its new denim campaign dubbed “Do it in Denim”. The campaign highlights the versatility of brand’s denim apparel and the wearer’s personal take on it. The faces featured in the campaign were all found organically on Instagram, and are all connected by love or friendship. With over 120 options for women and 93 for men, the new collection offers an array of pieces including a high-waist retro wide-leg, a 90s ‘mom style,’ and vintage inspired styles with paint splatter, camo patches, and athletic side stripes, among others.