THE MEDIA BUSINESS: ADVERTISING -- ADDENDA

THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Deutsch May Get Show on CNBC

By Stuart Elliott

Published: February 24, 2003

Viewers of CNBC may one day soon hear an announcer intone, ''And now, heeeere's Donny!''

That would be Donny Deutsch, chairman and chief executive at Deutsch in New York, part of the Partnership division of the Interpublic Group of Companies. Mr. Deutsch, 45, is being considered as the host of an hourlong program on CNBC, the business-news cable network owned by General Electric.

The proposed show, which would be added to Mr. Deutsch's duties at the agency, would cover consumer businesses unrelated to Wall Street or the stock market, focusing on advertising, marketing, media, entertainment and sports. A pilot for the program, tentatively titled ''Deutsch on Demand,'' was shot on Saturday.

CNBC became interested in Mr. Deutsch because of response to his guest appearances on the ''Kudlow & Cramer'' show on the network; he filled in as a host several times when Lawrence Kudlow or James J. Cramer missed shows.

If CNBC decides to produce ''Deutsch on Demand,'' Mr. Deutsch may be paired with a co-host, Liz Claman, of the CNBC program ''Wake-Up Call with Liz Claman and Carl Quintanilla.''