For some time before the introduction of the smartphone, making cellular phones smaller was the prime goal for many handset manufacturers as we all couldn’t walk around with Zack Morris cellphones for our entire lives. But with the introduction of the smartphone, the overall size of the device didn’t matter as much as it did in the past.

The Phone Strap 2 measures in at 32 x 70 x 10.7mm, weighs a total of 32 grams and features a one-inch display. Because of its size, don’t expect to get much battery life out of it as it’ll only deliver two hours of talk time or 300 hours on standby. The purpose of the Phone Strap 2 is intended to be an accessory to another handset or tablet to provide basic features such as phone calls, emails and text messages.

As you would expect from the size of this device, it will only be made available in Japan and will be available later this year in white, pink or black. Kawaii desu yo?