Thursday, November 12, 2015

Crown Royal’s 2016 “Your Hero’s Name Here” program

Honoring People Who Make A Difference Every Day #CrownHeroes

As the cars begin to roll into the Phoenix International Raceway, this event marks the second official weekend for the search of the 2016 Brickyard 400 race namesake. Crown Royal recently kicked off their “Your Hero’s Name Here” program, which honors a deserving American hero by re-naming the July NASCAR race at Indianapolis Motor Speedway in his or her honor.

Concluding a weeklong celebration of heroes, individuals across the country were recognized as inaugural nominees for the program. Each individual was given access to a special experience – receiving tickets to award shows, professional football games and the upcoming Phoenix NASCAR race.

With the help from Phoenix-based charity ‘Packages From Home’ a group of local heroes will be in attendance who serve as working dog handlers at Luke Air Force Base and are some of the first program nominees.

Packages From Home's mission is to send care and comfort packages to deployed American military heroes who are stationed in active duty theaters around the world, as well as to facilitate activities that elevate morale of all veterans

Celebrating the 10th year, Crown Royal has honored individuals who go above and beyond while giving back to their communities – from firefighters and military personnel, to police officers and first responders, by offering them an once-in-a-lifetime experience during race weekend.

Consumers twenty-one (21) and older, please take a moment and visit CrownRoyalHeroes.com to nominate your own heroes for a chance to have the Brickyard 400 renamed in their honor. Nominations will be accepted through Feb. 28 and five finalists will be chosen with a chance to win naming rights to the 2016 Brickyard 400.

The grand prize winner of Crown Royal’s “Your Hero’s Name Here Program” will receive naming rights to the Brickyard 400®. Held at the Indianapolis Motor Speedway on July 24, 2016, the race represents the ultimate celebration of heroes and the winner will be provided with an once-in-a-lifetime VIP experience.