April is Pest Management Month

The Professional Pest Management Alliance is helping the industry raise public awareness for pest management.

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March 31, 2011

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), reminds industry members that April is celebrated as National Pest Management Month. The observance, which has been taking place for more than 30 years, provides the pest management industry with an opportunity to raise public awareness about the risks posed by household pests and the importance of professional pest management.

“National Pest Management Month is a valuable opportunity for companies to educate their customers about the serious health and property threats that pests like termites, mosquitoes, cockroaches, rodents and stinging insects can pose,” says Missy Henriksen, executive director of PPMA. “If consumers are educated about these risks, they are much more likely to realize the importance of working with a professional to protect their family, home and property.”

“There are many relatively easy ways to promote National Pest Management Month to your customers,” continues Henriksen. “Pest management companies can consider developing traditional marketing tools such as press releases and educational materials, and can utilize social media techniques like company websites, Facebook and Twitter to teach the public about household pests and encourage homeowners to take proactive steps to prevent infestations in their homes.”

The PPMA has developed a fully customizable press release for members to use in promoting National Pest Management Month. PPMA investors can download the release from the Media and Marketing Tools section of PPMATools.org. The release can also be accessed using this link or by contacting Missy Henriksen at mhenriksen@pestworld.org. For more information about National Pest Management Month, visit www.Pestworld.org.

The company said its fourth-quarter earnings rose 17%. Ecolab CEO Doug Baker said the company’s U.S. pest business “has been steadily improving” due to a number of investments in that business starting two years ago.