5 Steps to Creating an Instagram Profile That People Can't Help But Follow

You know that social media can do everything from positioning you as a
thought leader
to building your brand to
landing you a job
. Accordingly, your LinkedIn and Twitter profiles are probably top-notch.

But what about your Instagram? It was one thing to have an account that was all food and selfies a couple of years ago, but nowadays it’s so much more than what you ate last night.

Think about what you try to do when building a connection with a networking contact—or, yes, even a hiring manager: You share who you are and what interests you. Well, Instagram can help you do just that. Check out the infographic below from Digital Information World for easy and effective ways to revamp your (personal) brand—without losing your personality. Yes, this is for companies, but there’s no reason these lessons can’t apply to you, too.

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Sara McCord is a freelance writer and editor, who most frequently covers the career beat. For nearly three years, she was an editor at The Muse, and she's regularly contributed career advice to Mashable. Her advice has been published across the web (Forbes, Newsweek, Fast Company,TIME, Inc., Business Insider, CNBC and more). Sara has experience managing programs; recruiting, interviewing, and referring job applicants; building strategic partnerships; advising executive directors; and supporting a national network of volunteers. Learn more and send her a note through her website, or follow her on Twitter @sarajmccord.