Course overview

In the present market situation, the ones who decide the success or failure of a business are the customers. They vote with their money, opinions, and reviews as to whether a business will flourish or fall on hard times. Thus, understanding your clients and delivering quality customer service (which then converts into Client Experience) has become a matter of the highest importance.

All forms of client interaction with a company, from initial info request to aftersales support, form the overall Customer Experience (CX) and the whole process of interaction is a customer journey. The development of a system and a strategy of customer experience management requires special skills and knowledge in customer service experience that can be obtained at specialized training. In this course, participants study and gain a comprehensive and detailed understanding of what customer experience is and how to achieve customer satisfaction and loyalty. Customer experience strategy, based on well thought out consumer journey and clear understanding of customer touchpoints, must be embedded into a business’ DNA to secure its development and growth, and this course provides you with the knowledge and skills required to achieve this objective. This course exposes the strategies of excellent Customer Experience Management that can help you to understand your customers better and ultimately increase the profits of your organization.

The course examines the fundamental concept and pillars of the customer experience journey and provides the information and strategies on achieving consumer experience excellence. The following key topics are included in the course:

Understanding the methods of Consumer Experience Management and its basic components

Exploring the key elements of the customer journey and touchpoints

Reveal the best practices to merger offline and online channels into omnichannel experience

Adjusting a company’s consumer experience strategy according to the type of business

Setting essential standards to improve customer experience

Who Should Attend

Heads of Departments

Marketing Professionals

Customer Service and Customer Relations Professionals

Sales Specialists

Brand Managers

HR Managers

Customer Experience Managers (CXM & CEM)

All professionals who are responsible for any part of Customer Experience Journey

Anyone who wants to improve the way customers interact with your company and increase its revenue

What will you gain

This intensive Atton Institute course is designed to provide participants with the key pillars and insights of CX Management. Upon completion, you will:

Develop business service flow according to the best CX standards

Explore the substantial value and advantages of the pragmatic CEM model

Recognize clients’ needs and reasons why and how these are changing

Learn how to succeed with the right balance between internal and external customers

Acquire a unique skillset that boosts your professionalism and career

Build an unforgettable digital experience for your clients to beat the competition

Master all steps and elements of effective interaction with customers

Apply principles of the modern shopper experience to achieve loyalty and satisfaction

Minimize the costs of client service and increase revenue and overall efficiency

Fees & what is included

All fees are exclusive of VAT. Tax Registration Number : 100312636200003.

Companies - register 2 participants for the same course and date and get one place free.

Only one type of discount can be applied to the same course & date registration.

For larger corporate clients there are special packages. Contact us for details.

At Atton Institute we do our best to ensure that all our courses and trainings are provided with the highest industry standards, are time efficient and praxis related, and bring the best education results. Our courses have the most up-to date info and secure the excellent course fee to value ratio quality.

Each course has a comprehensive description and content breakdown, which means you can easily check how a certain training may fit your expectations and requirements.

If your aim is to obtain the most wide-ranging overview in a certain area of expertise, we commonly suggest that you choose one of our popular trainings in the relevant category. The popular trainings cover the widest scope in each area and for this reason they are greatly valued by our participants.

Each course participant obtains the Atton Institute Course Completion Certificate, which is protected by means of several authentication elements. Each Atton Course Certificate can be additionally verified by contacting our administrative office or via the special online authenticity check system on our website.

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.

Upon registration, you will receive invoice to finalize the registration.

Upon payment of the Admission Fee, your course registration is completed.

Each training is repeated a certain number of times over the year, and thus you have the option to choose the most suitable date for you. If you wish to benefit from the option of a course fee discount, be sure to register in advance.

Atton Institute Dubai provides certified professional courses and training for staff and business owners. With the increasing competition and global oversupply of goods and services, professional qualifications for staff members have the same or even greater value than the product or service itself.Our Institute’s corporate courses and trainings in Dubai and other Emirates of the UAE as well as abroad deliver fast results and advance the professional performance of staff, company management and business owners.All Institute-certified trainings and courses are prepared based on real-life praxis and expertise. The knowledge and skills received from our courses and trainings, can be instantly implemented within your company.