Brokers Investing in Bigger Offices

After the real estate bust, brokers everywhere scrambled to slash their bricks-and-mortar costs. Now, though, some brokers are reversing field and investing in office space.

(Boonton, NJ, April 29, 2015) —
In another sign that bricks-and-mortar offices are making a comeback, First Team Real Estate recently opened a shiny new office in Anaheim Hills, CA.

The new 9,200-square-foot office replaces a 4,000-square-foot space. Because the company boasts double-digit market share in Anaheim Hills, investing in an office made sense, says spokesman Jeff Gibson.

"It communicates commitment to our buyers and sellers," he adds. "There’s a great premium buyers and sellers place on being able to see your business, and how you operate. This is the biggest purchase most people make; they’re not trying to buy kids toys off of craigslist."

The goal is also to impress clients with the company’s investment in technology. "You’re sitting in a comfortable leather chair, and you’ve got a latte, and you’re looking at properties on a high-definition screen," Gibson says.

He acknowledged there isn’t a desk for every one of the 102 agents who work from the Anaheim Hills office, but he says the space is none the less impressive to clients and agents.