66% of consumers are willing to pay more for sustainable brands (August 2017)

Consumer giant Unilever recently found that its sustainable-living brands have grown 50% faster than the rest of the business.

According to a 2015 Nielsen study, 66% of consumers are willing to pay more for sustainable brands—up from 55% in 2014 and 50% in 2013.

Given the current environment, business-to-business customers look at sustainability as well when they choose partners and suppliers.

There is also evidence that organizations with sustainable practices perform better financially. A 2014 CDP report found that climate change leaders among S&P 500 companies report 18% higher return on equity than those in lower quartiles and 67% higher return on equity than nonresponders.