BROWSE

Client

Quantity Produced

2500

Production Cost

$4,300

Production Time

1week

Dimensions (Width × Height × Depth)

Folded: 4 in × 4inFlat: 9.75 in × 9.75 in

Page Count

–

Paper Stock

Curious Metallic Ice Gold

Number of Colors

5/5: PMS 368, 638, 1585, Cool gray 7, and black

Varnishes

–

Binding

–

Typography

Myriad Pro

There is something to be said for small fit-in-your-hand brochures that pop amongst the shiniest and flashiest. And when such pieces of design include simple typography, cool colors, well-done graphics and nice printing it is rather likely that I will pocket it for my growing collection.

This brochure had to communicate the three universities participating in a PUREHIT consortium. The consortium produces professionals in health information technology and each university has a specific program focus (i.e. education, advancement, & technology).

Health, as in nature, is a system of balances. Enjoying the natural beauty walking around the ponds on campus I found inspiration for the brochure. I wanted to use highly efficient shapes found in nature. A little research lead me to the hexagon shape. When the shape is paired with icons and other elements it connotes technology. Additional pieces in the system used the hexagon shape as a graphic element unifying the system.

Creating the hexagon brochure wasn’t all that hard. Several mockups were used to get the sizing down. Each Hexagon shape in the brochure is roughly 1/32 in smaller than the next, allowing it close properly. The one thing I didn’t account for was the thickness of the layered stock. In order to lay flat, the top hexagon should have included an extra bit to accommodate the layers below. This detail however minor is one I would change if I did it over again.