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Unisono wins TRA roaming awareness campaign

Posted by Liam Farrell

Bahrain’s Telecom Regulator (TRA) has officially appointed Unisono to create a roaming awareness campaign to support consumer understanding in the Kingdom.

“This is a fantastic win for the agency and further evidences our knowledge and insights in this fast moving and exciting industry” commented Executive Creative Director Liam Farrell. The campaign builds on the agency’s established legacy in the sector having launched a major telecom operator in the Kingdom and having recently won 3 golds for its work with one of the nation’s best brands.

Most recently the agency has developed the highly regarded SafeSurf campaign for the TRA. The work encompassed developing a brand identity, an online platform and supporting campaign works. The agency also undertook extensive 3D works for the campaign characters and engaging motion graphics.

The agency was appointed to the project after a tendered pitch process, based on their strategic and creative submission.