PRODUCT LAUNCH & CORPORATE BRANDING

We will work alongside your sales and marketing team to provide you with powerful solution and to enhance your product or service presentation.

Our creative use of strategic events delivers targeted results that can significantly contribute to a company’s goals and image. Our innovative solutions are based on your brief and your brand identity. We are extremely sensitive to corporate pressures in today’s economic environment and we work within your budget to achieve your goals. We listen. We design. We style and we deliver. We do it by always focusing on the small, personalised details that make an event one-of-a-kind ensuring that your audience will go away more knowledgeable, engaged and empowered by what they have experienced.

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OURCASE STUDY

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Launch of Flow Songs technology& Future of PURE

Melbourne CQ & Sydney Ivy Club, Pioneer

Pure is Pioneer's online gateway to a world of live radio, on-demand content (podcasts, listen again programmes and ambient sounds) and all the music you'll ever want. The directive was to launch their Flow technology and provide a glimpse into the future of PURE. The strategy was to engage and excite trade via the PURE story and interact with the future of radio.

Both the Melbourne and Sydney presentations had to be identical and there were two major areas that needed defining. One was a branded presentation area for executives to deliver their message with the second area providing demo stations for attendees to interact with the PURE technology. We worked side by side with the client to design interactive lifestyle settings that attendee's could immerse themselves in to experience the PURE technology in real time. We brought the outdoors indoors to show portability, a bedroom for lifestyle use and a presentation area for highlighting their Rechargeable Battery story. We brought the PURE listening experience to life and the results were extremely positive.

As we do, Event Affairs took on the transportation of all elements between the two cities. We handled all areas of set up and bump out leaving our client to do just one thing... communicate their message to their stakeholders.

"As Australian distributors of PURE digital radio we needed an events company who could set up our function in Melbourne and then again in Sydney with only three days between. Our budget was limited so we needed to utilise the same materials for both functions. This presented considerable logistical challenges. Event Affairs were briefed by our marketing team to package the whole event in both cities and they did it in their usual professional manner and within budget. To be able to use one company for all elements of such an event is a godsend."

Rob Thompson
General Manager - Corporate Planning & Strategy
Pioneer

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