Under Armour launches its first subscription box service with ArmourBox

Under Armour is hoping to change the way people shop for activewear by launching a subscription box service called ArmourBox.

Every 30, 60 or 90 days, the Baltimore-based company will send subscribers a box of four to six pieces of UA gear. These pieces will be based on the subscriber’s personal preferences and are selected by a “Official Outfitter."

Subscribers have a week to try on the pieces and they only pay for what they decide to keep. If they decide to keep it all, they will receive 20 % off the entire order. Adding even more appeal to the subscription service is that there are no monthly subscription, shipping or restocking fees.

For more details or to sign up for ArmourBox, head over to UA’s website.