The aim of a data strategy project is to improve and enhance the culture of data so that informed decisions can be made in the shortest time possible.

We guide the brand through each phase of the customer journey.

Analysis, strategy and continuous monitoring are keywords within our working philosophy. A single team offering expertise in SEM, social media, video and programmatic advertising, as well as DEM and feed management.

Taking the “customer understanding” phase as our starting point, we analyse data and international markets to understand the customer journey and the audiences in target with the aims of the brand. The results of this analysis contribute to the definition of the company “digital advertising strategy” and a coherent media plan. We plan at a global level, principally in programmatics, through two specific areas: “branding advertising” and “performance advertising”.

The next phase is the “monitoring of the brand experience”, during which we analyse the results of the strategy that has been implemented and the data points on the online journey of users who are exposed to the campaigns.

Work

Moncler

Work

Moncler

Our services

Digital Advertising

Social Advertising

Search Advertising

Display Advertising

Video Advertising

Native Advertising

Performance Advertising

Branding Advertising

Programmatic Advertising

Planning & Digital ADV Management

ADV Technology Reselling & Management

We combine ideas with data to make a real difference.

We plan communication strategies that combine creativity and technology. To us, this is the only recipe to make the most out of all the opportunities within the digital marketing landscape. The only way to catch your target interest throughout the multiple touchpoints of the customer journey.

Our processes are fully integrated: from strategy definition to optimised design and outstanding user experience, from video production to DEM campaigns. Each project is created together with our Advertising, Data Analysis, SEO and Social Media professionals with a single goal: mix beautiful creatives and functional ideas that also bring results to our customers.

We firmly believe that ideas must work together with data. Be relevant is much more important for a brand than simply being present.

Our services

Creative Strategy

Art Direction

Copywriting

Design Consultancy

Website & App

UX & UI Analysis

Landing Page & DEM Campaign

Web Maintenance

Storyboard & Video Strategy

Shooting & Video Creation

Video in Motion Graphic

Retouch & Post Production

Understand audiences to maximise the brand’s ROI.

We monitor the performance of sites, the effectiveness and usability of digital communication tools, as well as the results of digital advertising campaigns and marketing initiatives so that we can better understand audiences and constantly optimize the brand’s strategy and investments.

Improving online performance and optimising campaigns and websites constitute complex, dynamic processes. For this reason, the use of datais a key precondition for success.

Work

Bally

Our services

Optimised set-up of the Web Analytics platforms and collection of qualitative data

We intercept user needs in the never-ending flow of online searches.

Users carry out online searches to express a need. We make sure your brand is the answer. But, getting there is just the first step in a much more complex process. We work to ensure that the answer provided is right and relevant to the user, so brands can increase not only the amount of website traffic but, more importantly, its quality.

The SEO strategies and activities that we carry out are the result of our substantial experience in the field within many industries, from eCommerce to publishing, from the automotive sector to fashion, from travel to beauty.

Our services

Strategic Consultancy

Search Scenario Analysis

Competitor Benchmark

Search Market Analysis

Tech Guidelines

Copy Guidelines

Content & Multimedia Analysis & Optimization

Editorial Coaching

Website Audit & Technical Plan

Digital Asset Protection

Content Strategy & SEO Editorial Plan

Website Compliant Migration

Local & Google My Business Management

Linking Analysis & Strategy

Penalty Risk Assessment

Data Monitoring & Visualization

Reputation Analysis & Cleaning

Amazon Optimization

Mobile, AMP & App Store Optimization

We create conversations that give value to our brands.

We work together with the social communities to tell the story of our clients. We monitor online conversations to understand the quality of the relationship between the brand and its audience. We develop analyses to help organisations better understand their audience and identify the “personas” to whom they wish to appeal.

Our social media marketing strategies start from the analysis of the conversational and competitive context in which the company operates to develop a medium or long-term content strategy that can enhance the relationship with the brand’s social communities.