Hey there, I'm Dara.

I’ve been in the marketing biz for over 5 years. I’ve worked in-house for a travel startup, launched e-commerce brands, and was a Senior Account Manager at a social media agency. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I show other businesses how to grow, find their customers, and make money. Lost yet?

Here’s the truth: all my life I felt like a Jane of all trades. In my head I was a writer, sort of, with no true path in life. Which is why I started working for NGOs after college… I wanted a great and important life but I had NO IDEA where to start. And then one day, I learned how to make this happen.