One week ago, word out of Google's LaunchPad event was that the Nexus 5 and Android 4.4 KitKat would be revealed on the 15th of October, and while that hasn't come to fruition, other aspects of the rumor are being corroborated. The Nexus 5 was expected to retail for no more than €300 and Google's own Play Store appears to have confirmed that point.

The company's upcoming flagship smartphone made a brief appearance at the Play Store today, showing a $349 price tag before it was promptly removed from the site. Only the 16GB version of the device was shown, running with the caption "capture the everyday and the epic in fresh new ways", though no option for purchase was available. The images posted on the listing also show the updated Android 4.4 KitKat interface, which is expected to debut with the Nexus 5.

As far as we know, Google's next phone will feature a 5", 1080p display that is powered by a Snapdragon 800 CPU, LTE and 2GB of RAM, but no launch date has been set. Of course, the possibility of a $349 price tag makes the Nexus 5 an even more appealing option, especially when it comes in at $200 cheaper than the iPhone 5C.