Why Thin Content is Hurting Your Ecommerce Site & How to Fix It

By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update or, worse, has been directly affected by it. Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover prior search performance levels. However, what if an ecommerce site was never “hit”? What if Panda is still hurting businesses, but they don’t even realize it? This undiagnosed pain is a missed opportunity and one that hurts branded manufacturers the most. When a brand is successful, it doesn’t need to worry about SEO, or so they say. But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? What Does Thin Content Have to do With It? As ecommerce co...