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Hawaii Seafood Retail Price Monitoring

Abstract

A retail monitoring system for Hawaii seafood was established to better understand retail pricing behavior, consumer impacts of fishery
regulations, and local demand preferences for seafood. The project is exploring how price fluctuations travel through the fish 'value
chain' from the fisherman to consumers. A sample of representative retail outlets in Honolulu was chosen to reflect the diversity of
viable consumer outlets, including locally owned grocery stores, seafood specialty shops, and large national chain supermarkets. The
project monitors consumer-level prices on a weekly basis for species prevalent in the Hawaii marketplace including bottomfish, tunas,
pelagic species, and reef fish. Additional information is collected on product form and country of origin.