For the interest of colleagues and scholars from coast to coast, across Bass Strait and all the ships at sea.

The School of Athens

The School of Athens by Raphael (click on picture to view short documentary from Columbia University)

Monday, 4 June 2018

The bums and the thugs are coming for the ABC...yet again

Fellow citizens,

Yet again, the usual suspects of bums and thugs are setting their sights on the ABC.

The whingeing and moaning and bitching and groaning about the ABC has become so regular that one could set one'swatch by them.

However, what this group of sooks fails to understand is that the public has a great deal of fondness, affection and respect for the ABC...and its staff.

Research conducted recently (between 27 March and 7 April 2018) by online agency Research Now in a national survey of 1,557 people found:

- 70% of respondents agreed a “strong, independent ABC is critical to a healthy democracy”.- 60% of respondents agreed the ABC needs a “boost to long term funding”, including a majority of voters for all parties.- 58% of respondents disagreed “The ABC and SBS should get less funding and provide fewer online and streaming services, so that they don't undermine commercial media”

This is the most recent research in a long line of research that has reported how strongly the public supports and trusts the ABC.

This, of course, won't stop the bums and the thugs sooking or seeking revenge, but it does present the facts...inconvenient and uncomfortable as it is for the enemies of the ABC....and make no mistake, these people are the ABC's enemies.

Fear not Aunty, the Australian public has your back.

And to all the staff at the ABC, always remember, when you are feeling judged for your integrity and professionalism:

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About Me

I have been working in the marketing profession for 30 years and also taught marketing at the University of NSW for 10 years. My specialities are strategic marketing and brand management.
A central part of my expertise is analysing markets using market research, which in political terms is known as polling.
Some time ago I started to analyse the published polling as I would any research and sent my analyses to several journalists, who liked the material and published my results in their columns.
Since then I have sent a regular newsletter to many people in the media, several of whom have cited my analysis.
I have written articles for the Australian Financial Review, The Sydney Morning Herald and The Australian, and have appeared on ABC TV and Radio, and Channel Ten's "Meet the Press".
From 2012 - 2015 I presented the "Poll of Polls" on ABC TV's "The Insiders" which was a summary of the published opinion polls.
You can contact me on andrewcatsaras (at) gmail (dot) com