If you’ve frequented Little Italy, you’ve definitely seen Italian Rags on Boul. Saint Laurent. But you may have noticed as of late that it’s no longer where it used to be. And when you do find it, you’ll notice that it’s not exactly what it once was. They’ve rebranded as i.Rags, and it’s not just the name that’s changed.

The entire store is different, from the décor to the lines it carries. Think urban chic with a touch of vintage sprinkled everywhere, with strong wood and metal details. The brick walls give it a homey feeling that both men and women will enjoy shopping in. And we promise, fine sirs – you’ll want to shop here!

The store carries mostly men’s clothing but ladies, you are not forgotten! While your man shops, you’ll find gorgeous pieces as well. i.Rags has always carried European brands, and with its new facelift, there’s no exception. This time, however, they’re highlighting one brand in particular: Scotch & Soda. The Amsterdam-based company has gorgeous threads that will surely make you turn heads. And if you’ve never heard of it, now’s the perfect time to discover it!

The store primarily carries both Scotch & Soda and Maison Scotch, but they’ll still be carrying other great brands like NUMPH, Levi’s, UGGs, Parajumpers, Pajar, and Mackage. These are all major brands that we can’t wait to get our hands on! And pssst! They often have sales, so make sure to religiously follow their Instagram and Facebook pages to find out when is the best time to shop.

So head on over to Little Italy, try on some fabulous clothing, have a quick espresso (at their nifty espresso bar!), and get your shopping on! Nothing better than fuel while you shop!