Friday, May 07, 2010

Jeanette's Basement Invasion of Start Boutique is now open to the public! Come down to peruse the treasures Jeanette has handpicked; you can shop a selection of both new season and archive pieces that promise not to disappoint. Of course you can find a small selection online, but experiencing the magic of the shop itself is really something not to be missed.

Designers, Louise Gray and James Long decorated his and hers fitting rooms!

You can browse through beautiful fashion coffee tables books for inspiration..

Here's a sneak peek of some of the beautiful items you might find at Jeanette's..

One-off pieces of jewellery by Husam El Odeh..

James Long accessories..

James Long (left), and Louise Gray (right) hanging on the opposite fitting room doors..

Unusual made to order accessories and outerwear from Omar Kashoura especially for Jeanette's..

A glamourous A-list celebrity has already visited! Make sure you don't miss out on all the wonderful things you might find at Jeanette's. The Basement Invasion will only last a couple of months so make sure you get down to Start boutique at 42 - 44 Rivington Street, EC2.

Friday, April 30, 2010

It's finally here! Jeanette's Basement Invasion had it's fantastic launch party last night at Start Boutique where both men and women are catered for with archive as well as new season picks from the man himself, Jeanette.

Tranny punk band, Ladynoise played their riotous set to a packed house which included the likes of Louise Gray, Dominic Jones and Ben Grimes. The bar (gin & tonics if you care to know) was generously provided by our neighbours Callooh Callay.

Select pieces are available for purchase online now. But be sure to check out the Basement Invasion for yourself if you don't want to miss out on everything Jeanette's has to offer! The shop will only be open in Start's basement (42-44 Rivington Street, EC2) for the next two months or so, so don't hang around.

Photos by Luke FreemanFor more party photos you can go to Start's Facebook fan page here.

Designer, James Long and friends made Start's basement beautiful by painting a wall and covering it in gold foil..

Among the many treasures that can be found at Jeanette's, including Jessica Ogden archive pieces from seasons past (ranging from the late 90s to early 00s), you can also find beautiful one off pieces that Louise Gray designed especially for Jeanette's Basement Invasion - she even spraypainted a wall!

Select pieces are now available for purchase online however many items are special one off pieces designed especially for Jeanette's, such as some beautiful Roksanda Illincic dresses and Husam El Odeh jewellery, so if you don't want to miss out then make sure you come into the store to dig out some gems yourself. There are also archive pieces from previous collections from designers such as Blaak and made to order items from Omar Kashoura.

The Start girls were getting excited about all the new season Jonathan Saunders..

Louise Gray set up a projector for the launch party..

Jeanette gave all the lucky Start girls a sneak preview of all the beautiful pieces before the party..

Jeanette's Basement Invasion will be open from April 30th at Start Boutique (42-44 Rivington Street, EC2).