DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y

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When reached on Twitter by BuzzFeed, the person behind @DiGiornoPizza preferred to remain anonymous.

"I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible," the @DiGiornoPizza tweeter said. Though the tweeter is anonymous for now, the brand's Twitter account is managed by the Resource digital marketing agency.