About us

Inside PR is a PR and communications agency specialized in design and lifestyle on the Scandinavian market.

As a full-service agency, we offer innovative and creative PR solutions drawing on our influential network and our detail oriented PR work. Inside PR create brand awareness and strong positioning to the right audience at the right time in magazines and journals as well as on TV, Social Medias channels and much more. We believe that the best results are created in a personal and careful dialogue in close cooperation with our clients. Together, we have more than 25 years of experience working with PR for high end design brands.

Meet the team

Katrine Hjorth-Hess

Co-owner/Partner and Head of PR & Communication
Cand.ling.merc in French and Intercultural Market Studies

After having achieved both a Master’s degree in communication from Copenhagen Business School and a design education in branding, Katrine has been working with PR, communication and marketing within the lifestyle industry for more than 10 years. Seeing a gap in the market in 2012, Katrine was on a mission to create the first full-service PR agency in Copenhagen dedicated solely to design. Katrine is a true PR specialist with a passion for turning words into campaigns that communicates the brand’s mission, supports their business goals, and moves consumers to action. Her skills as a copywriter is impressive and she always manage to find the specific detail that makes a big difference.

Charlotte Falck Andersen

Co-owner/Partner and Head of Projects
Graduate in Design, Technology and Business.

With more than 15 years in the PR business working with lifestyle brands, Charlotte has an impressive network and a solid understanding of each client’s personal needs. Charlotte is Head of Projects at Inside PR and responsible for events, administration and sales. Furthermore, Charlotte has great skills when it comes to planning and coordinating exhibitions and events. As an event planner, she manages to coordinate and plan successful events and believes this is achieved through exceptional customer service, offering value for money. Her professional commitment and her creative mind-set form the basis for innovative and result oriented solutions, which she custom designs for each client.

Stine Juul Pedersen

PR assistant
Student in Design Management

Besides working at Inside PR, Stine is studying a Master’s degree in Design Management at the University of Southern Denmark. Stine has a passion for communicating and analyzing design in terms of consumer behavior in a cultural context. At Inside PR, she helps us with writing press releases, updating our online press room as well as keeping our social media platforms updated.

Louise Guldager

Head of Social Media
Master of Arts

Louise has a Master of Arts from the University of Copenhagen and 14 years of experience working as a PR consultant and as a freelance journalist in the lifestyle industry. With her large network of influencers and journalists as well as a creative mind-set, she makes strategic campaigns on social media platforms that reaches the right people at the right time and achieves measurable goals for our clients.

Julie Sørup Koch

Office Administrator
Graduate Diploma in Business Administration

Julie has a HD in Business Administration from Copenhagen Business School and over 10 years of experience working with administration, human resources and event coordinating. At Inside PR, Julie’s main focus is to make sure that our online image bank is up to date, so the press can log in and download high res images from our clients. With her strong administrative and organized skills, we can always depend on Julie’s professional outcome.

Susie Hess-Nielsen

Accountant
Educated in banking

Susie has been our accountant in Inside PR since our start in 2012. With her experience from working in the banking industry for over 20 years and as am accountant for the last 25 years, she keeps our books in order. We can always rely on Susie’s detail oriented approach to finance and numbers.