DirecTV Customers Offered $500 In Credits For Switching Lines To AT&T

Having recently successfully completed its purchase of DirecTV, communications giant
AT&T has wasted no time in leveraging its now vast presence in the TV delivery market to try and boost its communications business.

The company has announced today (August 10 2015) that DirecTV customers will be entitled to an eye-catching $500 in credits for each line they switch to AT&T.

This breaks down as a $300 bill credit per line ported with a new smartphone purchased on AT&T
Next, plus a $200 credit for an eligible smartphone trade in.

The credits are also available on the same basis to subscribers to the U-verse platform AT&T already operated before it completed its purchase of DirecTV.

(Photo by Andrew Burton/Getty Images)

As if all this wasn’t already an aggressive enough reminder of why combined companies are increasingly looking like the business model of the future for the telecoms and TV worlds, AT&T has revealed that ‘as a bonus’ DirecTV/U-verse TV customers making the switch to an AT&T line will also receive 10,000 ‘Plenti’ points if they combine their DirecTV/U-verse TV and AT&T wireless service onto a single bill.
American Express’s Plenti points, if you’re not familiar with them, are reward points you can redeem against the services of a number of participating companies, including Exxon, Mobil, Macy’s, and RiteAid.

It’s worth adding, too, that the new switch deal is available to business as well as consumer customers.

And still there’s more. First, customers who combine AT&T TV services with eligible AT&T wireless services on a single monthly AT&T bill are entitled to a $10/month combined bill discount. Second, today marks the official launch date of the recently unveiled All in One Plan, which allows new DirecTV customers to take a package which combines wireless and TV services at a discounted price - the first time such a deal has been available on a nationwide basis.

The All in One Plan includes HD and DVR functionality for four TV receivers; unlimited talk and text for four smartphone lines; plus 10GB of shareable data for $200 a month for 12 months (though you should take heed that over-running your data allowance will be charged at $15 per GB, and that charges of up to $480 could apply if you cancel your All in One Plan contract before it expires).

Perhaps the most striking aspect of AT&T’s new ‘switch lines’ offer is that it applies to each individual line that gets switched, rather than being limited to a single credit reward per household. So, for instance, if a family of five with a DirecTV or U-verse subscription switches five lines to AT&T, buys and activates new smartphones on AT&T Next and additionally trades in each of their previous smartphones, they’ll be entitled to a grand total of $2,500 of credits.