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What is in a landing page?

Landing pages is that page on any website that means business. The page you should use for it’s best potential to generate traffic to prompt a very specific action. They should not beat around the bush, nor send you astray or just provide simple information; Landing pages should get the website visitor to actively engage themselves in order to optimize on a potential lead. However most are not using this to receive the maximum benefits.

Surprisingly, as per the landing Page Handbook, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.