$$$ After the brief presentation, actress Demi Moore tweeted about the company. She noted that "everything has a price!"—a reference to her role in the film "Indecent Proposal," about a man's $1 million offer to borrow a stranger's wife for a night. Within 48 hours, Zaarly raised its first seed round of $1 million. Among those piling into the deal, according to Mr. Fishback: Ms. Moore's husband, the actor Ashton Kutcher, and Lightbank, a venture fund created by the founders of online-coupon giant Groupon. [WSJ]