A Smorgasbord of Digital Marketing Trivia

I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing.

In between sessions, each stage would show a series of slides with digital marketing trivia tidbits. We’ve transcribed the many pieces of information and have them listed out for you below. There are quite a few bullets to go through, but they deliver amazing insight into how marketing, advertising and communications are changing and adapting in an increasingly connected world. See anything that surprises you? Let us know in the comments section below; we’d love to get your take.

The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers (content marketing source)

Of small business owners that use social media, 92% of them believe that social media marketing is important for their business (social media marketing source)