Levi's® Vintage Clothing 1933 501 Rigid 10oz

A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a variety of ways the pant could be worn. Also hidden under the leather patch, but not visible until it began to shrink with age, is a tiny, white cloth label printed with a blue eagle and the letter “NRA”. This was the National Recovery Act logo, which Levi Strauss & CO. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s.