“Seattle has a large population that suffers from Seasonal Affective Disorder, just because it’s gray and always raining,” Church says. “I liked the idea of taking the factors that caused Seasonal Affective Disorder and turning it into something that would actually make someone happy.”

The idea first came to Church when he was watching viral videos about superhydrophobic coatings.

“When I saw it, I thought if you just sprayed that through a stencil on cement, well then you’d get art which could magically appear,” Church said. “I like figuring out how to use everyday materials for creative purposes.”

What are hydrophobic coatings? Basically, when you spray it on a surface like cement, the sprayed area doesn’t get wet anymore, the water just bounces right off. This is how Rainworks are made: create a stencil, spray, and voila when it rains, you get the wet-dry contrast.

Church’s methods are no secret. He openly links to Always Dry and even posted a video showing in detail how he went about making his first ever RainWorks.

“My favorite thing to do in the world is to make people happy. I love thinking about new ways to do that and RainWorks was one of them,” Church says.

And it definitely worked. Church says the response has been overwhelmingly positive. He also says he’s been receiving so many emails lately from fans with recommendations, he can barely keep up. Some ideas include flowers which bloom when it rains and signs that read “Srippery when wet.” According to Church, srippery is a real word which is synonymous with happy or playful, which is exactly what Rainworks is.

“The ideas have been endless,” Church says. “And it’s so, so exciting.”

Although it was never about the money or the fame, Church revealed that Nanex, the Belgium company behind Always Dry has reached out to him to discuss distribution in the United States.

“I never thought about the money,” Church says. “But if it just kinda falls into my lap like that, I’m gonna take the opportunity and go for it.”

From contract deals to fan emails, Church admits his life has been taken by storm after revealing Rainworks just a few weeks ago.

“There are people calling and emailing from all over the world. It’s crazy,” Church says.

But he like to keep it simple. First things first, Church now has an office which he’s dubbed Shenanigans HQ where he plans to create more projects like Rainworks.

“We basically specialize in doing things that make the world a more interesting place,” Church says. “For me, that’s what it’s always been about.”