Healthy, Balanced Living Made Easy and Delicious with New Yoplait Yo-Plus Blueberry Acaí Yogurt with Live and Active Probiotic Cultures

Probiotics, a hot food trend for 2009, joins forces with the latest flavor craze in the launch of Yoplait’s new Yo-Plus Blueberry Acaí [asa’i] yogurt with live and active probiotic cultures. According to a recent Yo-Plus survey*, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend continues to gain momentum as women become more aware of their options for healthy eating. Yoplait Yo-Plus contains live and active probiotic cultures and a natural fiber that promote digestive health. When eaten regularly, Yo-Plus can naturally regulate the balance of microorganisms in the digestive system.

“Make a year-round commitment to healthy, balanced living - and start now! Yoplait’s Yo-Plus can help,” said Ellie Krieger, RD, New York Times best-selling author and celebrity chef. “Digestive health is an important part of our overall health and well-being, and Yo-Plus makes it easy to stay on track with an array of delicious flavors, including the new Blueberry Acaí.”

Yo-Plus also contains a natural dietary fiber, with three grams per 4-ounce serving, which provides digestive health benefits. The flavorful yogurt is a good source of calcium and vitamins A and D. In addition to the special probiotic culture Bifidobacterium Bb-12, Yo-Plus contains the live and active yogurt cultures L. bulgaricus and S. thermophilus.

“With the smooth texture and rich flavors - like our new Blueberry Acaí - consumers can enjoy the health benefit of live and active cultures and fiber, as well as the great taste they can always expect from Yoplait,” said Dawn Edgerton, associate marketing manager for Yo-Plus.

New Yo-Plus Blueberry Acaí is now on grocery store shelves, along with other popular flavors including: Blackberry Pomegranate, Cranberry Raspberry, Strawberry, Vanilla, Cherry and Peach. Suggested retail price is $2.79 per 4-pack of 4 ounce cups. For more information, please visit www.Yo-Plus.com or www.yoplait.com.