Sun Country Airlines Take A Vote

Sun Country Airlines, an American low-cost airline headquartered in Minneapolis-St. Paul, has launched a humorous advertising campaign promoting their friendly personal service. In each TV ad Sun Country staff canvass the opinions of passengers, offering a choice of cheeseburger or nothing, smile or scowl, extra check-in queue or no queue. The customers all nonchalantly raise their hands in votes, with the outcome being weighted towards the customer care we’d love to experience.

Would you like a hot, complimentary cheeseburger or nothing? Click on the image below to play the video in YouTube

Would you like me to smile as you get on board or scowl? Click on the image below to play the video in YouTube

Would you like us to open a new line or should Dawn here go on break? Click on the image below to play the video in YouTube

Post Production was done at Pixel Farm, Minneapolis, by colorist Dave Sweet, with visual effects by Curt Angell.

Music was composed by Ben Kahle while sound was designed and mixed by Carl White, both at Brahmstedt White Noise.

“The performances in these spots are really great,” says BWN’s Carl White, “with so much conveyed in a simple look or expression. We’ve all experienced travel fatigue brought on by the cattle car service of most airlines, so this was a natural and funny way to convey a better option. For us, the biggest challenge was finding the right music for the end of each spot. We knew needle drop wouldn’t cut it, so we chose to license from our own library, using a more contemporary sounding composition.”

Who is the redheaded lady in the sun country commercial? She looks familiar.

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