The launching date of your project is coming closer and you still have so much to do to get to get a good media coverage and networking impact. How can you ensure a professional visibility? Communication can become your strategic ally....

Phase(s)

Post-Production

Subject

Promotion

Target groups

Artists, Creative and Cultural Professions

Sectors

Level of experience

for all levels, Beginners, Intermediary, Experienced

Prerequisites

Your project should be finalised or in its final phase of creation. Ideally, you should already ave a first communication objective (an exhibition vernissage, first shows, the launching of a project, ...) which will allow you to conceive a campaign that can be immediately implemented.

Description

Starting from different experiences of oral visual and lexical expression, participants will experience the choice that will determine the communication campaign of their project. Identify targets, specify goals and means, plan meaningful actions... from theory to practice, marketing in cultural area will cease to have secrets for you. See: https://www.youtube.com/watch?v=YEnwYSLpANs

Content

Communication campaign adapted to cultural projects

Definition of a strategy

Media and communication workshops

Method

Active methodology, putting the accent on the participants' inputs and giving them the possibility to exchange among peers. Presentation by the trainer as an expert of that field.

Related: Contact

Related: Organisations

SMart is a non-profit organisation created in Belgium in 1998 which is developing itself in 8 European countries. SMart aims to simplify and support the professional paths of creative and cultural workers. Their principal goal is to help the self-employed to develop their own activities through a secure system.