Saturday, March 6, 2010

Yes, it’s Saturday, I know. So here are my quick bites before I head out to find some sun down here off the coast of South Florida.Pitching a product without a product? What an esoteric concept – I’ve been doing that with a footwear retailer for the past year. All I can say is GOOD LUCK CLARINS. (And read the comment by John Baker of Iris London)Stop the presses!!! Another US airline charges for legroom – Shock, horror, gasp, exclamation mark!!!! Get used to it people, carriers have been doing this in Europe for only about 10 years. It is not a new thing. My view is that mainstream media outlets only fuel “consumer outrage” instead of explaining that the legacy airline model was/is unsustainable and that carriers are only doing what businesses in other industries are doing – charging people for what they use. When US consumers swallow this reality, the skies will be a much less turbulent place.

Vanessa Who? ThinkInk What?

Vanessa Horwell is the Chief Visibility Officer and founder of ThinkInk, a creatively-driven PR and visibility agency that shuns press releases in favor of storytelling. She's spent the past 15 years working with companies in the US, UK and Europe, developing clever campaigns and strategies for their brands. She founded ThinkInk in 2004, after being fed up with PR agencies that offered only more of the same. Vanessa and her team of ThinkInkers work with companies in North America and the Caribbean, UK, Europe and Australia to improve their visibility through strategic public relations and new media channels. You can reach her at info@thinkinkpr.com to learn more