Magazine

Piaggio Opens First Premium Concept Store in Indonesia

Piaggio Indonesia presents a full-fledged store of Italian style and heritage through the opening of Piaggio Group’s first global concept store in Bintaro, Jakarta. It’s a unique fusion of store, dealer, garage, and exhibition, to give a comprehensive, revolutionary retail experience for fans and enthusiasts alike.

The concept store will be the home for four Piaggio brands in Indonesia: Piaggio, Vespa, Moto Guzzi, and Aprilia, as well as fans of Piaggio Group’s brands in Indonesia. This premium concept store marks Piaggio Indonesia (PID)’s commitment to further serve Indonesia market. To realizes its commitment, PID collaborates with Premier International distributor of Piaggio Group brands to present the first premium concept store.

Jakarta is the latest edition to a list of high-caliber cities such as New York, Shanghai, Beijing and Milan, in which Piaggio’s premium concept store available exclusively.

“The Piaggio Group concept store will give you a revolutionary retail experience," said Marco Noto La Diega,Managing Director PT Piaggio Indonesia. "It is a whole new dedication that we offer to our customers and lovers in Indonesia. It is our way to tell our seriousness to Indonesian market, by bringing our strong Italian heritage to the country."

Come and relax amid a pool of products from four Piaggio brands available in Indonesia. There are sofas and comfortable chairs for enthusiasts to relax on the 1st floor of this premium concept store. The space will also display apparels, helmet, and other original merchandises. It becomes an oasis for people who long for Italian store atmosphere, to escape for a while from their busy and packed-up lives, and mingle with their kind.

The second floor is the hospital for Piaggio, Vespa, Moto Guzzi, and Aprilia products. Mechanics who are specially-trained to handle each brands, are there to give a service those products deserve. In addition, flying mechanics are ready to be summoned should there be any problems with Moto Guzzi & Aprilia outside Jakarta.

It’s unquestionable that each and every Piaggio Group brands has their own fan base, Piaggio and Vespa which entices young people with dynamic lifestyle, as well as those whose fathers had owned a Vespa; Moto Guzzi with The Clan, in which its members has ventured in all the country road; Aprilia which attracts people with racing DNA streamed through their blood.