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Halilit offers a wide selection of inspirational, award-winning and innovative products all designed to stimulate and delight children, parents and teachers. They take pride in the fact that in addition to offering tremendous play value, all of their items also provide learning and development opportunities. Their musical products are perfect to introduce even the tiniest babies to the delights of music making. Designed by experts and quality manufactured they say, “All products are made of the finest materials, comply with and often surpass relevant safety regulations, are attractively packaged and, in the case of musical products, are accurately tuned”.

Since formation in 1983, Halilit’s core focus has been to ‘ensure the products help to develop and satisfy happy, lively little people through a commitment to superior products’. From classics like the baby xylophone and tambourine, to the fixating rainboshaker and cage bells, they have filled the market with innovative and engaging products that help assist in hand-eye coordination and develop sensory sense of rhythm. Supply of these affordable musical toys to retailers is available from wholesaler Baby Brands Direct.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail sales@babybrandsdirect.co.uk. We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

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Many parents are aware of the numerous advantages of introducing musical toy instruments to their little ones including well documented studies proving that they can help to increase IQ levels and develop both social and emotional skills. Of course, dexterity, co-ordination, creativity and giggles appear small development off-springs by comparison but in reality are founding skills of equal value. Parents will seek out quality, value for money and affordably priced musical toys as well as those looking to gift something practical and unique.

Specialist distributor to independent retailers including pharmacies, garden centres, nurseries, gift stores and baby stores, Baby Brands Direct only works with leading quality industry authorities. It considers Halilit an excellent partner for fulfilling the requirements of the independent sector with these toys that offer a point of difference and made to much higher standard than mass produced baby products found elsewhere.

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With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!