News: Laticrete celebrates 50 years

Capri, Italy - Laticrete International, Inc., celebrating 50 years of industry-leading expertise in the manufacturing of innovative installation systems for stone and ceramic tile, hosted a special event to express its gratitude to clients and business partners worldwide prior to Cersaie, the annual ceramic tile exhibition held in Bologna, Italy.

During the three-day celebration, which took place from September 23 to 26, Laticrete business partners from around the world gathered to celebrate the firms 50 years of innovation, and were treated by Laticrete to a trip to the Isle of Capri for the grand finale. Located just off the west coast of Italy, Capri is one of most spectacular destinations in the world, and for two days the Laticrete business family basked in its elegance, according to the company. Laticrete guests stayed at the five-star Grand Hotel Quisisana. The capstone of the event was a traditional five-course Italian dinner just steps from Capri’s famous Piazetta at Villa Verde.

After 50 years, Laticrete continues as a global leader in its field, with factories, representatives and distributors in over 65 countries around the world. Founded in 1956 by Dr. Henry M. Rothberg, the firm remains committed to the principles that have led to its success. Laticrete is rooted strongly in family and committed to building long-lasting business partnerships around the world.

Perhaps at no point has the “spirit of Laticrete” been more profound than during the late night festivities that concluded the Capri event. Laticrete CEO, David Rothberg, delivered a dramatic speech dressed as a classic Roman legionary, which was a big hit with all in attendance. He was joined on stage by his brother and co-owner, Henry B. Rothberg, for a champagne toast. In addition, their father, Dr. Rothberg himself took the podium and delivered a classic speech, which received thunderous applause.

“Dr. Henry Rothberg personifies the American dream,” said David Rothberg. “The son of an immigrant, who worked his way through university as a tile setter in rural South Carolina, then founded a world beater of a manufacturing firm. He was helped along the way by innumerable ‘good people’ who gave him an order when it made the difference between eating or not. The Rothberg family works hard every day to earn and keep the confidence placed in them.”