AS I LOOKED over medical journals, I decided that they were just about half way between a trade journal and a general publication. A trade journal is obviously designed to make money for subscribers. I take it that medical journals have the ambition to help subscribers make money only incidentally.

More of you might conceivably spend more time with your medical journals if, possibly, they had a somewhat greater degree of literary quality and mechanical make-up.

Persons who write, whether they write for medical journals, whether they read, or whether they edit medical journals, forget that writing that does not communicate is not writing... a book is not necessarily a book until it is read and that a medical journal is not a medical journal until it is in the hands of a reader.

First, I believe that we all should pay more than lip service to the problem of