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Friday, 19 June 2009

Sky Sports News must be relieved. England’s inevitably comfortable win over Andorra finally signalled the end of the English football season and as players, managers and chairman disappear off to sunnier climbs, the news stories quickly dry up.

So Sky have to fill that gaping hole in their schedules. They will often switch to their alternative sports like cricket and golf, but they never have the same appeal as football. So they will always still always try and lead with a football story, however tenuous. Often it is some ex-player like Jamie Redknapp who has bumped into a reporter while on his holidays. All of sudden it’s “Liverpool will win league” with a shot of Redknapp wandering around a Spanish golf course in his flip-flops.Read the rest of So much money and not a drop to spend.