Study Shows 90% Of U.K. Twitter Users Plan To Watch Brazil World Cup

A study from GlobalWebIndex has found that 90% of U.K. Twitter users "plan to watch the World Cup," according to Ishbel MacLeod of THE DRUM. One in three U.K. Twitter users said that "they are more interested in the 2014 World Cup than they were in South Africa in 2010," while 87% said that they plan to watch the games on live TV. Twitter UK Editorial Manager Gordon Macmillan pointed out that 43% of those surveyed check results of matches on Twitter, while 31% "use the platform for live updates while watching TV." The research also discovered that "one in six will retweet football related content," while 42% follow footballers (THE DRUM, 4/8).