Facebook Marketing: You Have to “LIKE” Tire Kickers

I am sure you recall the old movie scene where the prospective car buyer or the so-called “Tire Kicker” would walk through a dealership kicking the tires a few times on the cars that they liked, but not doing any buying. Enter the Facebook Generation and we find a new crowd! They are landing, LIKING and Kicking Facebook company pages! The difference with these new school “Tire Kickers” is that they want to buy, and they buy often! Hubspot recently released a list of facts on Facebook marketing backing why they really “LIKE US” and why businesses should like them back!

There are over 950 million people on Facebook worldwide

500 million users log into Facebook each day

51% of fans are more likely to purchase from brands they “Like” on Facebook

56% of people are more likely to recommend a brand after becoming a fan on Facebook

70% of Facebook consumers follow links posted by family and friends

77% of B2C and 43% of B2B Companies acquire customers from Facebook

80% of US social network users prefer to connect to brands through Facebook

Resistance is futile…The numbers don’t lie! There are literally millions of people out there who are meant to hear your particular message from YOU…The only question is “Are you reaching them before someone else does”? Food for thought!

Thank you Dr Baron, You just nailed it. The question is no longer… Should my company have a Facebook page? rather… What’s going to be the plan to get my Facebook Followers buy from us sooner and more often.