Marketing Insights from A to Z

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Disney runs a training program that lasts a week in order to convey what
experience the company wants customers to have at Disneyland. ... checkin,
board earlier, get frequent upgrades, and receive surprise gifts such as
interesting books and crystal Tiffany glassware. ... They will find out the set of
company products and services that their customers would care about and then
work with the product andanbsp;...

Title

:

Marketing Insights from A to Z

Author

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Philip Kotler

Publisher

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John Wiley & Sons - 2011-01-06

ISBN-13

:

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