“VMG are also exploring the possibility of outsourcing local sales to another partner and we have a pretty good idea who that might be. There’s a natural match between the two parties and though we have never been the greatest fans of local advertising, the natural match-up means it could be a good way to bring significant income into both businesses in a relatively straight forward manner”

It’s for regional / local sales but from our perspective definitely makes sense for both parties!!!

The deal is based on a revenue share basis, with Match Day Media set performance driven sales targets and with a provision for additional bonus payments for exceeding these targets, the outdoor media contractor said.

This agreement with Match Day Media relates to queue-line TV screens at Alton Towers, Chessington World of Adventures, Madame Tussauds and Thorpe Park, it added.