How we start with eCommerce conversion audit

First we examine and research the competitors websites. Then we choose the best heuristics relating to the technological requirements and information architecture. On this basis there is created a report of your online shopping analysis where good and bad elements of online shop are described and our proposals for change.

At the end of each part of the ecommerce audit or conversion audit we present found errors in the utility, technical errors, technical bugs, recommendations, suggesting some solutions. Each error has an appropriate number of stars suggesting the importance of the problem.

Pages category – whether they contain a sufficient amount of information? Are they readable?

Product information pages – do they sell and inform in a satisfactory way?

The functionality of the cart and wishlist

The procedure of ordering – the content of web forms, an ease of registration and login process

The shop responding to unusual situations – error messages

Answers to questions: shipping costs, payment, privacy policy – if they are in the right place? Are they understandable for customers

The Support System for those interested in shopping and those who have already made a purchase.

The contact possibilities and support of the shop and its services.

the online shop content analysis in order to adapt its content to the expectations of customers and the requirements of search engines

web statistics analysis based on the customer behavior on the site research by Google Analytics or any other web statistics tool – how they enter the store, whether it is optimal, conversion funnel, abandoned cart analysis.

The report of eCommerce audit consists of ca. 25-30 pages of analysis of most important 25 web pages.

We provide you this report for your analysis and further discussion, our recommendations implementation.

We also analyze fresh, startup websites and one-page websites.

If you would like to see examples, please contact us. We will send you via email.

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Pricing

The cost starts from $300 – $1000 (depends on number web pages to analyse).

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