Between the books on the bookshelf there lies a secret. A hidden entrance to the town of Storybook Village. Not everyone has access to this elusive town, but one, a brilliantly articulate and loquacious boy, one Whyatt Beanstalk, knows exactly which punctuation mark to hit to grant you access.

If you follow Beanstalk past the door into town, you will find a magic land of talking pigs, magic princesses and buildings somehow constructed with books for roofs. But, things frequently go awry in Storybook Village. Mysteries abound and only the Super Readers can save the day with their extensive library and keen researching skills. They will enter their rockets and vehicles and literally jump into books to save the day. These expert letter-gatherers are the epitome of literacy.

The Super Readers could use some help though. Is your kid up for the challenge? All they need to do to assume the role of Super Why himself is don this Super Why Toddler Classic Costume. Complete with cape, belt, and mask, your kid could be asking "why?" in no time. Emblazoned with Super Why's logo and a heavy helping of of bright colors, send you child along to save the day (or just run around the living room making zhooooomnoises). Why not be a super hero? Why not Super Why?