Stars with the Highest Commercial Value in 2018

For many stars, maintaining fame and popularity help increase their commercial value. Recently, China Business Network <第一財經周刊> released a list of the top 100 stars with the most commercial value in 2018 based on five criteria: professionalism, endorsement, commercial influence, exposure and social influence.

Included in the list are a number of Hong Kong stars such as Angelababy, G.E.M, Eason Chan (陳奕迅), Carina Lau (劉嘉玲), Cherie Ying (應采兒), Louis Koo (古天樂), and Shawn Yue (余文樂). Notably, William Chan (陳偉霆) is the only Hong Kong star ranked in the top 10 this year for his appearance in two films and two dramas, hosting numerous variety shows and appearing in nearing 30 advertising endorsements. Other notable stars who appeared on the list include Faye Wong (王菲) and Shu Qi (舒淇).

Top 3 Artistes with the Highest Commercial Value

In third place is Mainland Chinese actress, Dilraba Dilmurat <迪麗熱巴>. Appearing in many popular dramas and countless endorsements, it is no surprise the Dilireba ranked high in the list. The future is bright for the 26-year-old actress who won countless awards, including being the first actress born after the 1990s to be a recipient of China Golden Eagle Goddess Award while being the youngest to simultaneously win the Most Popular Actress Award and Audience Choice Award.

Finally, the honor for being the star with the most commercial value is none other than Yang Mi (楊冪), who shot from third place last year. Despite Yang Mi starring in only two dramas and one film this year, her projects have been highly successful. Whether the headlines are positive or negative, ranging from plastic surgery speculations, criticism for acting, and most recently her divorce with Hawick Lau (劉愷威), Yang Mi has managed to stay relevant in the highly competitive industry.

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How do you feel about this article?Stars with the Highest Commercial Value in 2018

@sunnysun It’s considered a low amount for Yang Mi (and some other “workaholic” mainland stars). At her peak (years ago) Yang Mi was working on 10+ projects a year, and she would routinely jump between multiple different sets at the same time (max I think was 5 at once, although back then she obviously wasn’t the lead in all of them).

In recent years she’s decreased her workload considerably, generally only working on 1 drama + 1 movie a year, which is definitely considered lower output.

@m0m0 that’s why YM is top the chart lol. FBB might be so at the first half of 2018, but when the scandal broke out, many brands drop her, her movie erased her out of the poster (when she’s always be in the poster no matter how small her role is). Soooo I think they nullified her off the chart because there is no point, since most will look at this as an indication of how well their idols do in 2019, and possibly they don’t want to promote FBB and get into trouble with the government

@snowy interesting, good to know. I would think she would top the chart since she’s always in Hollywood production and every luxury brand wants her. Who was top and second for last year? And the top 3 for the year before? If you know that is 🙂 ty

@mimi8 It sounds like with this list, it’s not the quality or skill that matters, rather how much exposure you get. Just looking at the names listed in the article, nearly every single one is in the news constantly in some form or another (whether for something good, bad, or mundane like the so-and-so was photographed going to dinner with friends type). The top 3 even I’ve heard of, even though I mostly only follow the HK entertainment industry (because they are in the news quite a bit and I read alot of entertainment-related stuff about the Asian entertainment industry in general). One of the main goals for most who enter showbiz is to get name recognition (fame) because that’s how they’ll truly make good money (fortune) — how the person goes about getting their name out there doesn’t really matter as long as people know and/or recognize their name. Remember the mantra of the entertainment industry: it doesn’t matter whether you’re in the news for something good or something bad, as long as your in the news at all, that’s the most important. Once the name recognition is there, the opportunities will come and with that, so will the money…

@snowy I didn’t know about that but Ik Eternal Love blew up last year. The thing I’m talking about is acting skills YM to me is a hit or miss like she was good in EL but then in her last two Interpreter and Fuyao was mediocre. Diliraba is a really sweet and pretty girl but we all know she ain’t that great of an actress miles behind YM so I’m surprised she’s making that much of money.

@huppertspuppet no need to mention AB, kris wu is the worst of them all (out of all the current new young actors) and he’s second, enough said lol. This list is mainly about how much commercial deals they can get

@littlefish what’s wrong with kris wu? He’s not just an actor and he’s also singer and a former member of EXO. Being in the list is an accomplishment nonetheless. And btw the list said nothing about being good actors. It’s the most BANKABLE list for goodness sake.

@mimi8 I don’t think AB can ever improve her acting. But she’s still bankable so……. we’ll keep seeing her taking lead roles and people will keep calling her pretty even when commoners on street are prettier than her

@huppertspuppet she is pretty but it’s thanks to plastic surgery and true so many celebs with no acting or mediocre skills keep taking on the lead role their fans will praise them even if they just drink some water.

Yang Mi’s works and acting skill are not badly rated. She has improved alot and she’s a quite decent actress. Her works are also not bad, some are better than most of chinese productions. You should give them a try. Those list are based on 5 categories which are professionalism, endorsement, commercial influence, exposure and social influence. Exposure is only 20% of all. FBB was among top 5 last year but she’s noticeably absent from top 100 this year.

@lovepeace123 i know you probably have good intentions when you question a child’s welfare from lack of mother’s supervision. but frankly i think it’s kinda unfair & misguided. i don’t think it’s WHO raises the children that matters, but HOW.

hawick doesn’t see his daughter significantly more than YM, just a bit more. neither parents take full responsibility for their daughter. so that blame should go both ways. in addition, their daughter is being raised by loving grandparents who adore her. what’s so terrible about that?

@lovepeace123
I don’t really understand why a mother have to slow down or even sacrifice her career for her baby.
I believe that a mother spends less time with her child does not mean she not love her child (and we don’t even know if “Yang Mi only spent 37 days with her child” is true or not). I’m an only child, both my parents love me and love each other very much. When I was around 2 years old, my mom went to study aboard for 3 or 4 years, she chose to go and my dad respect her choice. I did not feel lack of love from my mother during my childhood, though I only got to be with her several days a year and I grew up just fine.
Yang Mi and her child could be like my mom and me.