Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization. AI represents the ability for marketers to almost instantly make up for lost time, leapfrog competition and more effectively…keep reading.

Customer experience has existed in one form or another for as long as people have bought and sold goods. But in the age of the customer, it’s become one of the final battlegrounds where brands can compete for business and loyalty. And with good reason – 75% of consumers now expect a…keep reading.

The Modalities of Real-Time MarketingA MediaPost Article

A byproduct of the always-on world of digital media is that marketing finally is catching up with the “real world.” Think about that for a moment? That may seem obvious to some folks, but it’s actual a remarkable insight to hear from one of the world’s biggest brand marketers to acknowledge…keep reading.

Reading, watching and interacting online is part of everyday life as people have never before had more information and more services at their fingertips. And, with the development of augmented reality, virtual reality and other technologies, this content will be delivered in more engaging and compelling ways in the coming years. Marketers and advertisers see this explosion in digital connectivity and engagement as an exciting opportunity to…keep reading.

5 Ways To Help Employees Keep Up With Digital TransformationA Harvard Business Review Article

The consumer packaged goods (CPG) landscape is in the midst of a significant shake-up. Coca-cola, Unilever, L’Oreal and more are all shifting their strategies, digital growth and disruption tactics in every consumer products category. What underpins the success of these new ideas and approaches is the abilities, skills and mindset of the company’s workforce. There are clear…keep reading.

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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