EDISON, N.J., – May 30, 2012 – Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games
for the mass market, and development partner Chaotic Moon, today
announced that the pop icon Hello Kitty will make her Nintendo 3DS™
debut in Hello Kitty Picnic with Sanrio Friends. Filled with loads of fun activities and super cute collectibles, Hello Kitty Picnicwith Sanrio Friends is set to launch in North America this holiday season.

Hello Kitty Picnic with Sanrio Friendsinvites
players to join Hello Kitty and Sanrio friends as they prepare for a
picnic adventure. Play 10 mini-games including Hidden Object, Spot the
Difference, and Picnic Blanket Checkers to collect goodies for the
party. Explore and decorate whimsical environments including Hello
Kitty’s bedroom, kitchen and more. Along the way earn apples to receive
special outfits and accessories for Hello Kitty. Interact directly
with Hello Kitty using the 3DS touch screen and listen as the game
guides you along. Invite your friends to join the fun in a variety of
multiplayer modes as you play with your favorite Sanrio characters
including My Melody®, Keroppi®, Chococat®, Badtz-Maru®, Little Twin Stars®, and many more!

Developed by Chaotic Moon, Hello Kitty Picnic with Sanrio Friends
for Nintendo 3DS™ is expected to launch this holiday. For additional
information about Majesco’s line of products, please visit: www.majescoentertainment.com.

About Majesco Entertainment CompanyMajesco
Entertainment Company is a provider of video games for the mass
market. Building on more than 20 years of operating history, the
company is focused on developing and publishing a wide range of casual
and family oriented video games on all leading console and handheld
platforms as well as online, social networks and mobile devices.
Product highlights include Zumba® Fitness, Cooking MamaTM, and Alvin
and the Chipmunks. The company's shares are traded on the Nasdaq Stock
Market under the symbol: COOL. Majesco is headquartered in Edison, NJ
with offices in San Francisco, CA, Brockhampton, UK, and a social games
development studio in Foxboro, MA. More info can be found online at http://www.majescoentertainment.com/ or on Twitter at www.twitter.com/majesco.

About Chaotic Moon StudiosChaotic
Moon Studios is comprised of the most talented thinkers, designers,
coders, and developers in the mobile media industry today. With over 400
years of combined experience, our team has practiced their craft
alongside some of the most innovative companies in the world, including
both Apple and IBM. They are award winners, Open Source thought leaders,
iPhoneDevCamp founders, and even doctors. Between them they hold over a
dozen patents and have been interviewed or written for magazines the
likes of Wired, ComputerWorld, and Business Week. As the world’s most
proven mobile application studio, they provide everything from initial
brainstorming and strategy, to custom development and publishing, to
managing an entire mobile presence in any application marketplace. For
more on Chaotic Moon, check out www.chaoticmoon.com.