Iceland’s Brutal Landscapes Shape Its Cutting-Edge Tech

The Bloomberg show Hello World recently did an exciting cover story on Iceland’s evolving tech world.

The reporter, Ashlee Vance, came here to cover the Eve Fanfest where thousands of nerds make an annual pilgrimage to Reykjavík to dress up as their favorite character and meet up with other players to participate in a mass tournament. He covers the evolution of the game, it’s mission and how the company started.

The show also looks into Iceland’s renewable energy source and the booming tourism industry which helped the country recover from its economic crash in 2008.