STREETBALL PARTNERS CONTINUES TO GROW

In the latest edition of ADVERTISING AGE, Jeff Jensen
profiles the ongoing growth of Streetball Partners, the creator
of Hoop-It-Up. The company, whose staff has grown from seven
when it began to 85 today, is planning to open offices on the
West Coast, as well as London and San Juan within the next year.
Jensen notes that Streetball Partners' national sponsorships are
priced at about $750,000 and "include spots on TV programs" based
on events such as Air-It-Out, Spike-It-Up, Break Out and the Golf
Skills Challenge (ADVERTISING AGE, 4/3 issue).