They're storming the Bastille at 42nd and Park in Manhattan as white panel trucks pull up outside the offices of Philip Morris. The Big Tobacco Company being assaulted by a run-and-gun team of twentysomething activists is never mentioned by name, but we New Yorkers know who it is. As security guards look out the window, 1,200 simulated body bags are dumped on the sidewalk around the building to illustrate how many people die every day from smoking-related diseases. Shot on video to give it a documentary feel, this spot makes its case in a no-nonsense way, even if its efforts to look like a street protest come off a little bit forced.