With an estimated 279M web-connected vehicles due to be on the road by 2021 the GENIVI Alliance -- a California-based non-profit organization advancing standards for technology in cars (device connection, navigation, infotainment) -- is operating in the growing market space that spans between the global automotive, mobility and technology industries. The GENIVI Alliance (www.genivi.org) is comprised of 150 member companies including BMW, Daimler, Volvo, Renault, Peugeot, Hyundai, Honda, Bosch, Harman, Intel, Fujitsu and many more.

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