Kiran Analytics,a leader in predictive analytics, announced today that it has joined Consumer Bankers Association (CBA) as a corporate member. Kiran will be showcasing its innovative solutions in Washington, DC at CBA Live 2014, the premier event of the consumer banking industry. Attendees of this event and participants of the Kiran-sponsored CBA webinar will have the opportunity to see how they can improve the effectiveness of their branch staff planning and optimization initiatives–whether it is strategic workforce planning, talent acquisition, tactical resource forecasting, or scheduling.

“We are very excited about our new CBA membership and about sharing our predictive analytics insights for retail banking transformation,” said Jim DeLapa, President of Kiran Analytics. “Transformation is about more than closing branches. Accurate views of future performance and intelligent execution of the transformation strategy are required to move from where the industry is now to where it needs to be. Advanced predictive analytics solutions dramatically improve decision-enabling, profitable branch transformation and answer important questions. What types of people will be most effective in delivering your products and services going forward? In the face of declining teller transactions, how should the platform be staffed to consistently meet sales and customer service targets?”

According to Gene Kirby, Retail Banking Advisory Board member of Kiran Analytics and past Chairman of CBA: “In light of new branch formats and universal banker roles, hiring the right people in customer-facing positions is one of the most fundamental drivers of branch transformation. You can significantly increase sales and service effectiveness by identifying future top performers early in the talent acquisition process. Another critical driver is aligning your strategic workforce plans with tactical labor forecasts and schedules.”

DeLapa added, “At Kiran Analytics, we believe that eventually, every major retail bank will apply predictive analytics to these closely related, critical processes–branch strategy and design, labor resource planning and scheduling, and hiring–just like they do now to customer segmentation and targeting.”