Configure Grenadine Event Planner to send emails from your own domain

Having an event planning tool send out emails to your guests is great, but don’t you hate it when emails are sent from no-reply@event-planning-tool.com or some other kind of generic email address?

Sending from a generic email address is less personalized, doesn’t allow people to reply quickly, and negates to some extend your company or your event’s branding.

With Grenadine Event Planner, you can configure your planning system to send out emails that originate from your “real” email address, thus improving your image and allowing your guests to instantly respond to the correct person.

Let’s take an example to see how this works.

Say your organization is called Scotties’s Company and your email domain is @scotties-co.com. There are two options to configure Grenadine to send emails on behalf of your email address.

Option #1: Single email address

In this option, you choose one email address that you’d like to use. Let’s say you want to use the address events@scotties-co.com. Once you have chosen your address, you then contact the Grenadine support team and ask them to set up events@scotties-co.com as an authorized address.

Grenadine will send you a verification email asking you if you “allow Grenadine to send email on behalf of this address”. All you have to do then is click on the confirmation link to authorize this action, and Grenadine will do the rest.

From then on, all emails coming out of your event system within Grenadine Event Planner will come from events@scotties-co.com. This includes registration emails, event surveys, speaking invitations, personal schedule messages and event sign-up confirmations. All of your speakers and attendees will see the correct “from” address in their email client, and they will also be able to reply to you directly.

Option #2: Authorization for your whole email domain

In this option, you want Grenadine Event Planner to be able to send from any email address of your choice within the @scotties-co.com domain. For this option to work, you’ll first need to contact the person who manages your organization’s DNS servers and make sure they can assist you in adding records to your organization’s DNS.

Contact the Grenadine support team and ask them to set up a whole domain (scotties-co.com) as an authorized email domain. We will send you one domain verification record (TXT record) as well as up to three DKIM signing records (they are a special kind of CNAME record) to add to your DNS entries.

The person who manages your organization’s DNS servers will need to add this TXT record to your DNS entries. Optionally (very recommended but not mandatory), you can also add the DKIM signing records, which improves the deliverability of emails since they will be “signed”.

Once those records are added, we will verify and approve your domain.

From then on, give us a first email address to set up (for example events@scotties-co.com) and we will configure that email address as the “from” address for your account. Your speakers and attendees will see the correct “from” address in their email client, and they will also be able to reply to you directly.

Because you have enabled your whole domain as an authorized sender, you can periodically ask to change your “from” address to any valid address in the @scotties-co.com domain without needing any other authorization formality.