The Drive

The Drive is a network of giving that allows fans, athletes, and teams to connect with and raise money for charitable organizations. Fans can pledge money based on certain actions (home runs, touchdowns, wins, etc.) and donate to the team's or athlete's charity or to a charity of their own choosing.

Identity Design

Brand Development

Mobile App Design

Copywriting

Website Design & Development

Where giving meets sports.

The Drive needed a logo that would feel right at home on the jumbotron in a sports stadium, while still remaining approachable to charitable organizations. The three distinct shapes that make up the shield mark represent interconnectedness between fans, the sports teams, and the charities. The shield has a sports flag feel while the vibrant green brings a positive energy to the brand.

Always a safe bet.

The mobile app was the meat and potatoes of this project. We worked with The Drive to plan, organize, and execute the mobile app design and experience. This includes the sign up / on-boarding process, searching for teams and charities, and the entire pledge creation process. Whether you're watching the game at a stadium or in your living room, you can use the app to gamify your charitable giving.

A site to drive users to the app.

We developed a responsive website that looks and functions great on any device. Fans are exposed to charities they may not know about and charities and advocates can learn all they need to in order to sign up.

What The Drive has to say.

Flywheel worked with us to develop a truly unique brand identity and web presence. No shortcuts were taken. Our mark represents our mission and embodies our sports centric, philanthropic mission. We will work with them again in the future.