And he has also cut staff's hours from 48 to 40 a week to improve their work-life balance.

Senior sales executive Stephen Brown, 47, has been with Phoenix Honda for 10 years.

He told the Daily Record: “It’s absolutely fantastic. The company have recognised our need for a family and social life as well as a work life.

“We start at 9am now and if we work late the night before, we don’t come in until 11am.

“That – combined with the jump in the basic salary – is almost unknown in the industry.

“I’m delighted. It means things like families sharing the school run and having more time with the kids.”

McGuire said: “The kind of pay plan that’s traditional and normal in our industry is no longer fit for purpose.

“People need to know they are getting a decent basic salary so they can get a mortgage, for example. We want to invest in things that are key to us and the most important part of our business is our staff.

“We are enhancing their pay structure, enhancing their lifestyle and giving them an opportunity through education to develop skills sets so that we can take them on.

“We think this is a very bold move and essential in this day and age.”