The difference between good and bad Facebooking

"'Social media' is a clumsy term that entangles enriching social interaction with mindless media consumption," writes Josh Constine for TechCrunch. "It’s a double-edged sword whose sides aren’t properly distinguished. Taken as a whole, we can’t decide if it 'brings the world closer together' like Facebook’s new mission statement says, or leaves us depressed and isolated."

Constine adds, "It does both, but our opportunity and the tech giants’ responsibility is to shift usage toward 'time well spent.'" This article is a must read for anyone doing marketing on Facebook.