Company helps companies & brands track conversations about products

Somewhere along the line, you’ve heard someone refer to the visual age that we’re entering. Fewer of us are reading and writing more than 140 characters, while more of us are watching, browsing, swiping and sharing discoveries on Pinterest, Instagram and Tumblr.

Now the increasing dominance of the visual Web has become not just an interesting observation — it’s a business imperative. How to take advantage of the increasingly visual nature of the Web?

Enter Curalate (tagline: “smarter marketing through imagery”). The Philadelphia-based company launched in May 2012 with “the realization that increasingly consumers were communicating with pictures rather than words,” CEO and co-founder Apu Gupta said in a phone interview. “What we’re betting on is that there’s a fundamental shift in consumer behavior happening. The whole Web is becoming hi-def.”

More than 500 million people are regularly using Pinterest, Instagram and Tumblr, and most of the communication between users takes place with pictures — to the tune of 200 million photos a day — rather than words. Continue reading →