When planning a digital marketing strategy for your company, it is important to make informed decisions in order to get the most for your money. SEO software and SEO agencies are both very important when it comes to marketing your business online, but which one is more effective? There are 2 SEO (search engine optimization) approaches: manual SEO and automated SEO. Manual SEO means individually picking and choosing what strategies to apply to your business to direct more traffic to your website. Automated SEO allows you to choose a pre-programmed marketing strategy offered by the SEO software. Manual / In-House SEO Manual SEO puts 100% control in your hands. You are able to check how well your strategy is working as well as make changes and test different marketing tools. However, manual SEO is not as easy as it sounds. It takes time to become properly trained in the most effective SEO techniques and even SEO experts have to constantly pursue learning and growth. For large websites, manual SEO is not only time consuming, but also costs a lot of money. Automated SEO Software On the other hand, automated SEO is cheaper, faster, and will save you money! You can see how the selected programs are working for you and you can easily compare your site to your competitors. Automated SEO will save you hours of time that you would have spent on manual SEO. However, one of the major issues with SEO software is that it is generally focused on the quantity of consumers reached rather than the quality. Instead of reaching customers that are actually interested in...