Sherpa Marketing Blog

Posts by Lois Dixon

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.

An interview with Grazia Ladisa, Sherpa’s digital marketing executive to chat about two days she spent in London at Google’s Audience Expert Days - a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.

With new technologies developing at an incredible speed, it is up to businesses, not to be wooed by the latest app and maintain a focus on strengthening core routes to potential new clients. This blog discusses the key findings of the Inbounder 2018 conference.

GDPR has taken the world by storm and businesses are panicking. This is a blog about keeping your head about you when other businesses are losing theirs! It's about maintaining a good database, trusting your marketing methods and not blanket emailing your entire database-you'll lose good contacts!

This blog focuses on our recent webinar, the ‘death of MDF: reviving a broken system’, in which we shared some of our best practices for optimising MDF and marketing campaigns in general. We discuss the key points, which we think could revive the MDF programme and make it far more profitable.

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