Quiz: What is Your Brilliance Quotient?

Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola? Can craft beers move beyond craft board? Can foils and holography go beyond bling? And if so, where do you start? How do you choose between cold foil and hot foil? Between foil-laminate paperboard and transfer-metallized paperboard?

Top designers fearlessly employ a broad range of decorative substrates and techniques to break out of category conventions, elevate brand persona and entice consumers. A few packaging experts even realize that reflective and holographic treatments are a marketing gem for differentiation. However, these rich possibilities still go largely untapped due to an overall lack of awareness and confidence when it comes to designing with them.

To help designers and printers boost their brilliance quotient, ITW Foils has produced "Designed to Shine," a comprehensive guide to using metallic effects. The resource is packed with everything a designer needs to know to successfully employ metallic options for packaging, from strategic use and statistical rationale to artistic examples and production advice.

Do you know how to make a product "shine" on the shelf using metallic effects? Test your knowledge to find out!

Test your knowledge! The following quiz is based on information included in the "Designed to Shine" guide.

Events

Flexible pouch packaging is the fastest-growing segment of U.S. consumer packaging. For 18 years the industry has been served by Packaging Strategies' Global Pouch Forum — the largest conference on flexible packaging.