On September 21, Japanese beauty product brand Shiseido is launching ‘La Crème’, a product that has already been dubbed the world’s most expensive face cream priced at $13,000.

Actress Amanda Seyfried unveiled the cream, which will be available in very limited quantities. The luxury beauty product was created to celebrate the 30th anniversary of Shiseido’s Cle de Peau Beaute product line. Only three jars will be available, and Shiseido will begin accepting orders at its main store in Tokyo on August 30. Assuming more than three orders will be placed, the company will hold a draw.