Email Campaign WordPress Plugin

A world-leader in vacation rentals wanted the ability to target politicians with emails generated by the public. This online campaigning led to a political win for the organization. Specific functionality enabled constituents to petition around an issue they cared about, while offering our client an edge over off-the-shelf petition applications.

We developed a campaign website, including an online petition system. Constituents provide their personal information and specific, cause-related messages.Our WordPress plugin generates emails to a list of recipients (e.g. local politicians) and sends those messages in scheduled waves. Rotating subject lines and email body language are employed in conjunction with user-generated messages to maximize the number of unique emails.