Honey Maid doubles down on message to gay marriage haters

When a graham cracker maker ran an ad last month celebrating the “wholesomeness” of their product by presenting families doing family things, they showed not only an interracial marriage but a gay couple and their child. Gasp!

That line, known to many others as “homophobia,” is the third-rail of advertising these days, so surely the company knew what they were doing and when the opportunity came to follow-up, they ran with it.

Watch Honey Maid double down on inclusiveness with their clever response to all the hate Tweets in their new ad: