PPG Industries’ Homax Launches New Tough As Tile Product

PPG Industries Inc.’s PPG brand Homax has launched a new and improved formula for the Tough As Tile refinishing product, which helps to restore the surface of old, stained or discolored porcelain, glazed ceramic tile or fiberglass surfaces. The product is designed to meet the needs of professional and do-it-yourself (DIY) customers. Further, it allows the customers to considerably improve the cosmetic appearance of tubs, sinks or tile over a weekend and at a great price.

Tough As Tile not only restores bathroom surfaces with a glossy, like-new protective finish, it also provides many new benefits that make the projects easier for the professionals and DIY customers. The new benefits include faster dry time that make the tubs and sinks ready for use just two days after application.

Moreover, it is easier to apply as it has a new spray tip for comfort, improved spray pattern and improved drip resistance. It also has a higher gloss which gives a porcelain-like finish. It makes the surface look new and provides increased toughness that can last longer.

The Homax Tough As Tile product enables the users to revamp the look of their existing tubs, sinks or tile in a cost effective manner by putting in days of manual labor. The product is available in spray-on or brush-on application, depending on the project. It comes in two popular shades: Bisque, a creamy off-white tone (aerosol only), and White, a clean white (spray-on or brush-on).

The price of PPG industries fallen 10.38% while the Zacks categorized chemical industry has fallen 3.64% in the past three months. The company is seeing weakness in Europe of late, evident from slower-than-expected volume growth in its last quarter. Weakness in some parts of the region is affecting architectural coatings volumes. Moreover, demand is expected to remain subdued in Latin America in the near term. The company anticipates just a modest improvement in global demand in fourth-quarter 2016.

PPG Industries also remains exposed to significant currency headwinds. Some of its end-markets including marine also remain sluggish.

Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report