Cookie Policy

This Cookies Policy sets out the basis on which we, Wizard of Web Ltd., use cookies and similar technologies on or in relation to our website, shoptimized.net, members.shoptimized.net (our websites). This Cookies Policy is effective from 25 May 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled “How to accept or reject cookies”.

Contents

About cookies

Essential cookies

Non-essential cookies

How to accept or reject cookies

Copyright, credit and logo

About cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

used solely to carry out or facilitate the transmission of communications over a network; or

strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

first party session cookies to remember your input when you fill in an online form over several pages on our website;

first party session cookies for remembering the items you have placed in your shopping cart;

first party session cookies to identify and authenticate you when you log into our website so you do not need to repeatedly enter your login information;

third party persistent security cookies used to prevent abuse of the login system on our website;

first party and third party session multimedia player cookies to play video content on our website;

third party session cookies to recognise whether you have accepted the use of cookies on our website. These cookies expire after 1 year.

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.

How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled “How to accept or reject cookies”.

Non-essential cookies

We use the following types of non-essential cookies on our website:

Functional cookies

Analytical (or performance) cookies

Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

first party or third party session or persistent cookies to improve our website’s appearance our website and personalise it for you, including popups, checkout, video. These cookies expire after 1 year.

How to opt in or out from functional cookies

See the section below entitled “How to accept or reject cookies”

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and providing [or enhancing] the website functionality you have requested [and] [insert any additional purposes for which you use functional cookies or the information you gain from functional cookies e.g. analysing information about users of your website live chat service.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).

The Google Analytics cookies used on our website are: _ga, _gt, _gid, collect. These cookies are session and/or persistent cookies. These cookies expire after 2 years

The information we collect using analytical cookies is collected on an anonymised basis.

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://shoptimized.net/privacy-policy/

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Copyright, credit and logo

The copyright in this Cookies Policy is either owned by or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.

About Shoptimized

Shoptimized is a community of likeminded e-commerce entrepreneurs who have come together to learn how to upscale their businesses and out manoeuvre their competition at every turn.

Founded by Conversion Rate Expert, Bradley Long – Shoptimized cuts out all the noise and bullshit and shows you what’s really working in the world of e-commerce.

After working with some of the world’s most sophisticated brands as a conversion rate optimization consultant and helping them achieve double and sometimes triple-digit growth in under 12-months, Bradley decided to create his groundbreaking training that was first released in 2015 to help newer store owners rapidly grow their businesses.

Since then, Bradley has also created the world’s first split-testing training for Shopify stores, eCom Conversions.

He has also architected, the Shoptimized Theme to help store owners shortcut the learning curve of what helps and what hurts conversions by distilling his 12+ years of experience as a consultant and store owner into an easy to install, high-converting Shopify Theme.

As featured on:

To contact Bradley Long or learn more about how Shoptimized can help you rapidly grow your sales and profits, go toShoptimized.net/contact