Roebuck Watch Co.'s new Alpha Series

Have you guys heard of the Roebuck Watch Company? Or seen the Alpha Series?

This new Texas/New Zealand based company started by New Zealander, and Architect, Guy Roebuck looks to make watches that are 'bold', 'out of the ordinary', and 'interesting.' With details like 40mm brushed, and polished cushion cases in both stainless, and PVD finishes, 100M WR, AR coated double domed sapphire crystals, neat water inspired sandwich dials, skeleton hands, and applied markers, and numbers with C1 Super Luminova, Seiko NH35A automatic movement, leather straps, and much more everyone.