The style and approach of the organisation can be defined as:
Empathic
Intuitive
Ethical
Optimistic
Personable

I would like the logo to be crisp, clean, professional and modern. It must be easy/cheap to reproduce (web safe colours, no specials or fonts that are hard to work with) and the final entry supplied in the appropriate image format for use on printed and online marketing materials (300 DPI on transparent background for quick/easy insertion into web; print; business cards; or letterhead). Ideally it should work well in mono as well as colour. May require multiple formats. Purchased image becomes my final absolute intellectual property. Must be able to trademark, copyright, and register the mark.

I am in the process of creating my brand so there could be further design and artworking opportunities.

Hi! Thanks for your contributions so far. I may have taken you down the wrong path with the tulip. It's just an image I liked for it's crisp and clean feel. I definitely don't wish to incorporate it into the logo. I also really don't like red and green in a logo, it reminds me of garden centers and haulage firms. Thanks for your efforts.