APIVITA replaces water with natural organic infusions that give its products mainly antioxidant attributes. Given that most cosmetics’ water content exceeds 70%, APIVITA products are antioxidant-rich in their base. The effectiveness of the infusions selected in each case is proven through scientific methods. The antioxidant action of the infusions is measured through the FRAP method, while their capacity to eliminate free radicals through the DPPH method. Organic green tea, which serves as the basis of many products, has been selected as it is rich in polyphenols, has a great antioxidant effect along with antiseptic, anti-irritant and anti-inflammatory attributes, all contributing in the rejuvenation and hydration of the skin. Over the past few years, APIVITA has been studying and using infusions from Greek medicinal herbs with well-proven, exceptional antioxidant effects, such as the organic Greek mountain tea.