What is SEO? A Beginners Guide to Search Engine Optimization

While you may hear the term SEO tossed around time and time again, there’s actually an array of benefits when it comes to optimising your website for SEO.

But, between the never-ending rules and constant updates, search engine optimisation can feel like an overload of information that is way too complex to grasp.

By implementing these tips and tricks to your website, you’ll be gaining organic traffic in no time.

What Is SEO?

Search engine optimisation is a marketing strategy that allows people to drive traffic to their web page thru organic searches as opposed to paid ad words. To put it simply, search engines such as Google, Bing, and Yahoo want to show their users the most relevant and interesting content on the internet.

When you type in keywords or key phrases in a search engine, a list of web pages the search engine believes is the most relevant will appear. To ensure your web page is one of those that appear for a specific search, you must properly optimise it for search engine optimisation.

Since Google is the top search engine, it’s a good idea to create webpages based on Google’s algorithm.

Mobile and Speed Friendly Testing

We live in a digital world where everyone is always on their phone and where everyone wants everything instantly. Because of this, it’s imperative to have a website that is both mobile friendly and loads quickly. Having a website that loads nicely on a phone and loads quickly will improve the user experience.

There are ways to run mobile friendly tests and speed tests on your website to see what your scores are. These tests will also tell you how you can improve on this aspect of your SEO.

Keyword Research

This is often the first step people take when incorporating SEO. Conducting thorough keyword research will allow you to discover what keywords and key phrases users are searching for on the internet. That way, you can optimise your website and content around those specific terms.

It’s important to realise that some keywords are extremely popular. If you don’t have a high amount of traffic flowing into your website, your website could get lost in the midst of a popular keyword.

It’s also important to implement your keywords into your content as Google scans web pages for the relevant keywords.

Grammar

Not only is Google scanning your content based on relevant content, keywords, and speed, but it’s scanning for grammar as well. So, double and triple cheque all of your content and make sure to run it thru editing apps- because a second set of eyes never hurt anyone.

It also helps to keep both your sentences and paragraphs short as well.

SEO For Your Website

The world of search engine optimisation can be rather daunting, but these tips are a surefire way to ease you into the world of SEO. And, remember, if your website isn’t appearing on Google searches, you’re missing out on precious traffic.