alen2 - advertising
handicraft Italian masterpieces

analysis.
Alen2, Italian company leader in the manufacture of handcraft belts, with selected quality materials, needed for communication campaign to establish its brand in foreign territory, focusing on the plus represented by the “Made in Italy” mark, that abroad is a real economic strength.

intervention.
It was very important showing the product and the quality of materials as well, as the values represented by the strength, the durability and, last but not least, the great experience of the Italian artisans workforce. The belts were described as masterpieces of Italian art, known worldwide as a synonym of perfection and quality.