Alpo Doggie Eatery

Carlton Fisk, the Boston Red Sox legend, is serving up dogs. He's the pitch man for The Alpo Chop House Originals Grill, a pop-up restaurant, to push Alpo Chop House Originals in Boston. A pure publicity stunt, the doggie restaurant will only pop up for two days and then be shut down forever (or until it pops up again in another town--stay tuned.)

Implications - No matter the economic climate, there will always be a market for pet owners who are willing to go the distance in providing their pets with luxury services and items. These consumers feel a special affinity towards their animals and are willing to spend their disposable income on objects or treatment they feel will better their pets' lives. Companies who are able to cater to this consumer want will likely enjoy steady business despite economic recession.
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