How to fast-track, and afford, your restaurant's custom app

There’s no question that customers increasingly use mobile devices to find information about and otherwise interact with restaurants. But if you can’t afford to have professionals build your mobile app from scratch, you may wish to explore a free service that walks you through the app creation process and then does the heavy lifting that helps you publish it through various apps stores.
Restaurant operators have access to multiple app creation tools right now. Some are free, ...

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It would leave me to wonder what those myriad of opportunities are. Maybe allowing your competitor to buy ad space on your app? In 15 years of Food and Beverage management and ownership my most expensive mistakes were all "free".