Dish Network and several major television networks may be headed to bi-coastal courtrooms in the fight over the satellite TV operator’s controversial ad-skipping DVR, but to consumers the technology is a winner, CEO Joe Clayton told analysts.

Rentals of DVDs and Blu-ray Discs from kiosks, brick-and-mortar retailers and Netflix accounted for 62% of movie rental orders during the first half of this year, compared with 38% for digital movie rentals such subscription video-on-demand streaming and transactional VOD on premium TV channels and the Internet, according to new data from The NPD Group.