The latter knows more about football and, apparently, about gender politics. Both of these things have helped propel him into the stratosphere of football punditry.

But it nonetheless tickled us to see "Keysey" (we're using the term he and his ilk probably use, see?) slamming now-rival football talker Jamie Redknapp on Twitter on Monday.

After the latter literally slagged off David Moyes in his Daily Mail column, Keys took to the internet to sound off, claiming that Redknapp and his dad had asked for Andy Gray's advice about how to use Luka Modric at Spurs.

How will the white-hot wits of the Redknapp clan react? Watch this space.