Cover letters 'need to be succinct'

The perfect cover letter would be succinct enough to convey the candidate's attributes and suitability for the job without losing the interest of the recruiter, it has been advised.

Paul Thomas, senior CV consultant at Professionalcvexperts.co.uk, said that a cover letter needs to answer the questions posed by the recruiter in the same order they are asked.

Applicants need to be as concise as possible, because they will be judged not only on the content of their answer, but on how long it takes them to get to the specific detail they are looking for.

"Remember, for a cover letter, you really should not exceed one page in length. Finish the main body of letter with why you would be a good fit for the role, but keep this focused and to about four or five lines," Mr Thomas recommended.

He also advised that the sign off should be 'Yours sincerely' when the candidate knows the name of the recipient and 'Yours faithfully' when they do not know the name - a common error where applicants make mistakes, and one which could be costly.

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