The UK crit season will be here before we know it, and Billy Hill consigned a Spoon Custom Izoard RR to contest it. The Marlboro and Martini Racing themes were passed over in favour of the looking-fast-standing-still Kumiega Racing livery.

Kumiega owners Jeff and Michal gave the project their blessing and located the actual car the paintwork was based on – in for winter servicing at the Williams Crawford workshop in Saltash, Cornwall — for a photoshoot.

Spoon Customs’ Andy Carr had the divine inspiration to get in touch with Gee Milner about potentially filing the assembly. Gee creates absolutely sublime documentation of bike builds but had predominantly shot MTB builds. Needless to say, he was up for it.

Andy fills us in: “Gee had contacted me a few weeks earlier and suggested we get together and collaborate on a shoot. With Gee’s interest in sports cars and classic Porsches in particular, it just made sense.

“It was also to be his first road bike build and his 100k-plus followers had been asking for a road build for months.” While Andy assembled the frame from the ground up, Gee captured the process, creating a visual feast that is mesmerizing to watch.

Andy breaks it down for us: “The bike is equipped with mechanical Campagnolo Record 11, Deda Finishing kit, and Campagnolo’s stunning new Bora WTO 60mm wheelset. The frame is handmade by Spoon Custom’s fabricator in Northern Italy using Columbus’s XCR stainless steel tubing. The full build is estimated around 7.2kg.”

“Gee is magic with a camera and his motorsport and bike-build videos are to die for,” Andy continues. “So when the chance to work with him came up, I didn’t want to waste it on an ‘ordinary’ build.

Andy says, “It was a huge logistical effort and took a lot of support and help – thanks especially to Williams Crawford, Kumiega Racing and Park tools — who provided a full set of tooling for the build — and to Gee for his professionalism and creativity.”

Prepare yourself for a visual feast and head to Gee’s YouTube channel to watch the finished product — you may want to make yourself a cuppa and watch the rest of Gee’s films while you’re there.