Yeti Presents: “The Definitive Guide to Product Design Sprints”

San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released “The Definitive Guide to Product Design Sprints,” a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.

“The Definitive Guide to Product Design Sprints” begins with identifying a key component: who should be involved in a product design sprint, and how they should be involved. “Hosting a strategy workshop ahead of the sprint has been crucial in getting our clients and our team on the same page,” said Yeti founder and CEO, Tony Scherba. “Once we’ve nailed down who needs to be involved in which part of the process - from creative input to buy-in at certain stages - we can move into the work.”

Yeti identifies 5 Stages to Design Sprints, which take place across five business days: Understand, Diverge, Converge, Prototype, and Test. “It’s best to start a design sprint on a Monday so you have everything time-boxed into one week,” added Scherba.

In addition to outlining the 5 Stages to Design Sprints, Yeti also includes key tips to make the overall experience a successful one, including:

Designate a single facilitator to manage the sprint and corral others as needed

Choose the right physical space and make it a device-free zone

Keep an open mind and be prepared to improvise

Accept that your tested prototype could be a total bust, but even failure can provide valuable lessons

“The point of the sprint isn’t to build a working prototype; it’s to prove a concept,” said Scherba. “Once you’ve done that, you can move into a more formalized prototyping process.” For more information on prototyping, check out Yeti’s “Ultimate Guide to Prototyping Success”.

For more research and resources from Yeti, please visit the company’s Resources page.

About Yeti LLC

Founded in 2010 by Tony Scherba and Rudy Mutter, Yeti is a collaborative product design and development studio that works with companies to bring their software product ideas to life. Clients include Google, PlayStation, AKQA, Qualcomm, MIT, and Westfield Shopping Centres. For more information, please visit www.yeti.co.

Tony Scherba
is a President | Founding Partner at Yeti.
Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed.
Follow Tony on Twitter.