Promotional event, experiential marketing, PR stunt…whatever you want to call it, more businesses and organisations seem to be opting for these personal interactions as an alternative to traditional marketing. Although often event-centric, they don’t tend to fall into the usual event types (conference, festival, sporting) and instead put the focus on creative and ‘out of […]

Recreating the Ibiza vibe for your summer party is guaranteed to give your guests a fabulous experience to remember. If you’re looking for inspiration to make your Ibiza themed summer party unforgettable, here are the main points to consider: Location is key To capture the Ibiza vibe, you need plenty of outdoor space and a […]

“To create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience” Over the past 5 or 6 years we’ve seen rapid growth in the number of companies using experiential events to connect consumers with their brand; this type of marketing has gone from being seen as […]

I think most would agree that 2014 has been a welcome turn around for the events industry. With some exciting statistics emerging like ‘more corporate events have been staged than any other time in the past 5 years’ we want to look ahead to see which trends will be shaping the world of business events […]

There’s a definite chill in the air, a penguin called Monty has caused mass hysteria and some festive enthusiasts have got their tinsel and baubles up already. There’s no deny it, Christmas is creeping up on us at a rapid rate and our minds have began to wander to Christmas party outfits and how little […]

We want to say a massive thank you to everyone who attended the Generation Sheffield’s ‘Bring It To The Table’ event on Wednesday 22nd October. Our amazing table hosts did a brilliant job of engaging and inspiring attendees, and we’ve already heard about some business that has been made as a direct result. The evening […]