For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. The practice is defined by using respected and trusted people who will act as promoters of a brand or product, in some capacity. Sometimes,…