Orkin Pest Control: Bug Plaques

"Bugs pretty much go everywhere we do," notes Rethink Communications creative Rob Sweetman. "They even share the same upscale apartments." And there's nothing like flypaper-sticky plaques to prove the point, even in Vancouver in m

Published on Nov 20, 2006

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"Bugs pretty much go everywhere we do," notes Rethink Communications creative Rob Sweetman. "They even share the same upscale apartments." And there's nothing like flypaper-sticky plaques to prove the point, even in Vancouver in mid-October. "The objective was to show tenants just how many bugs are milling about outside their residence," says Sweetman, which, of course, will give them a big Orkin wakeup call. It was a matter of trial and error to make this work, however. "After several failed attempts and clogged silkscreens, the right dilution of scented adhesive was mixed and printed on the plaques, then they were placed in some willing and some not-so-willing locations