Evan Williams Cherry Reserve

Evan Williams Cherry Reserve will be released this September by Heaven Hill. It is Evan Williams Bourbon with natural cherry flavor to create what they call a "Kentucky Liqueur." It will be similar to their Evan Williams Honey Reserve, with regard to the packaging, marketing and concept.

Re: Evan Williams Cherry Reserve

My thoughts are that these products are not being marketed to me or serious bourbon drinkers. I think that they are neing directed toward a generation that loves rum, spiced rum, vodka, flavored vodka and drinks derived from them.