It’s not the first time the company bragged about keeping its devices fast and responsive over time. During its Mate 20-series keynote, the company compared how its flagship phone’s speed fares against Samsung’s Galaxy Note9 and the iPhone XS Max over time. We don’t know how Huawei tested the Note9’s speed deterioration over the course of nine months since the device got out in August but that’s a whole another story.

Huawei also used the occasion to start new hashtags #BornFastStaysFast and #NeverSlowDown to promote its Mate 20 lineup. Only time will tell if the company will keep its word on that one.