PRSA and the Institute for Public Relations (IPR) share a responsibility to help organizations and the public relations professionals who serve them show the value of public relations in contextually relevant ways. PRSA and IPR have assembled a vast database of measurement resources that offers practical help for demonstrating the value of your communications programs.

These resources will help you to evaluate public relations successes in different practice areas, including:

PRSA and the IPR gratefully acknowledge the various authors and researchers who have made this resource possible. Please send any comments, thoughts or suggestions you may have to businesscase@prsa.org.

(Note: Access to Public Relations Tactics and Public Relations Strategist articles is free to PRSA members. Non-members may access full text of these articles for $3.99 each.)