For a dose of pigment: Shampoo hair, rinse, and towel-dry. Apply CHI Ionic Color Illuminate conditioner to hair and distribute evenly. Leave in for 1-5 minutes and then rinse.

For intense tones and lasting results: Shampoo rinse and towel-dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes with low heat and cool down for 10 to 20 minutes at room temperature.