Twitter Talks: How to Win Friends & Not Be Unfollowed

A live blog of the Wednesday Keynote address at SMX Social Media in Las Vegas, December 5, 2012

By Del Harvey, Director of Trust and Safety, Twitter (@delbius)

Broadway Books in Portland was on the brink of shutting down. @everydaydude in 2008 tweeted “buy a book, no buy 3, and I’ll buy you a burrito.” The bookstore was mobbed and turned around. It’s not crazy that a tweet can do a whole lotta stuff.

Ability to connect = Success

And if you’re connecting successfully, you’re probably not one who will run afoul of Twitter’s spam team. Connecting successfully also gives you the ability to:

Comments

I’d also add another ineffective way to tweet would be to just RT, and not have any original thoughts. I see this a lot. I don’t need people to RT me stuff I read everyday from SEOMoz or SearchEngineLand.

I’m also not fond of the group thank you’s, following a Twitter chat, etc. (Even when I’m thanked.) Are you supposed to thank the person for the thank you? Not a good use of Twitter real estate space…or goodwill, in my ebooks.

Yeah, Judy, that’s a problem all over in e-communications. I hate getting emails that just say “thanks.” Then I feel if I don’t respond, I’m the impolite one! But if I do, it just perpetuates a never-ending chain of useless responses.

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