Solutions

Facebook exchange (FBX)

Use our data to target customers where they spend the most time.

The Facebook Advertising Exchange (FBX) is a real-time bidding ad exchange that allows advertisers to serve tailored display ads on Facebook. Chango collects anonymous users’ browsing and search history. When these customers log into Facebook, they’re retargeted with a relevant ad based on the site they were browsing or the products they were searching for.

How It Works

You can retarget customers on Facebook with updates directly in their News Feed and with ads on the right-hand column.

FBX News Feed Ads

Consumers can ‘like’ or comment on your ads, building your brand’s social momentum across your target audience.

FBX Right-Hand Column Ads

Your ads appear on the right side of the Facebook page. Specify a custom image, title, and description to talk directly to your target audience.

Benefits

Target Google, Bing and Yahoo! searches inside Facebook

Leverage our Acquisition solution to find new customers on Facebook using search data. Learn more

Retarget your site visitors

Leverage our fully-managed Programmatic Site Retargeting solution to target anyone who has been to your site. Learn more

Features

Our FBX solutions come with powerful features such as a geo-targeting, and an online dashboard that allows you to track your campaign performance in real time.