MIKE PARRA

c: 817-235-0200 | e: design@mikeparra.com | Dallas, TX

Experience

11/2016–Present

User Experience Manager

PricewaterhouseCoopers

Introduce and manage the implementation of UX tools, strategies, and process into an Agile .NET development group. Manage the implementation of a new style guide for SaaS application interfaces. Conduct user research and ideate with Agile teams to build better tax consulting experiences.

12/2015–10/2016

User Experience Specialist

Tandem Theory Marketing

Led the UX strategy and design for e-commerce, marketing landing pages, and mobile applications based on user research, business research, and best practices. Collaborated with client stakeholders and customers to develop current and future state journey maps to inform future digital experience initiatives.

User Experience Designer

Fossil, Inc.

Delivered process flows, wireframes, design standards, and responsive prototypes for the Fossil.com redesign. Collaborated with developers and product managers to define product and technical requirements. Introduced and implemented responsive design solutions into the site’s first launch.

2008-2014

User Experience and Brand Identity Design

Mike Parra Creative Design

Conducted discovery and research for competitive and business analyses for UX strategy and design. Developed sitemaps, flows, sketches, wireframes, prototypes, and designs. Created brand identity assets, collateral, and logo design for branding projects.