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İSTANBULPOST - 14.04.2010 Turkish firms are showing an increasingly greater interest in the German state of North Rhine-Westphalia (NRW) that stands out as the most advantageous investment area for companies seeking a presence in the European market. The state is calling out to Turkish entrepreneurs for investment in an international promotion campaign launched in the autumn of 2008 with the catch-phrase “We love the new...”
Izmir-based SAFKAR, one of the major manufacturers of climatization systems for commercial road and railway vehicles in Europe, operates in the role of a project partner with customers, exporting to 33 countries. Part of SAFKAR’s strength comes from its 60-person R&D staff, its R&D and test center approved by the Technology Development Foundation of Turkey (TTGV) and the Scientific & Technological Research Council of Turkey (TÜBİTAK), and its 332 dealers throughout the world not to mention its Total Quality Management Systems ATP, IRIS, ISO 9001-2008, ISO TS 16949.
Pointing out that SAFKAR is one of the three or four industrialists in Europe in this particular sector, SAFKAR General Manager Doruk Aydın says Germany is the ideal place for being at the heart of the market. Germany’s advanced automotive industry and heavy vehicular traffic make up the chief reason for SAFKAR’s centering its after-sales service network in Düsseldorf.
Starting the mass production of ceiling type air-conditioners for the passenger cars of the Turkish Railways (TCDD) recently, SAFKAR is looking to expand its market share with the center established in Düsseldorf in line with its growth targets in Europe.