Reduce litter & fly-tipping

We want to inspire the people of Britain to eliminate litter and waste, for now and for future generations. But we know we can only do this by working with others – local authorities, communities, schools and businesses.

The 30 million tonnes of litter dropped every year starts with a single wrapper. But tackling the issue also starts with changing one person’s mind and behaviour. Huge collective strides are made of small individual steps.