Big Sean Stars in Puma’s Breaker Sneaker Campaign

With the help of Puma Ambassador and creative collaborator, Big Sean, Puma introduces a brand new silhouette dubbed as the Breaker sneaker. Set to release this winter, the all-new sneaker from Puma pays homage to one of the brand's most iconic sneakers.

Entering a new territory, Puma's newest sneaker finds its inspiration and design cues from the classic and timeless silhouette, the PUMA Suede. Adding a new tooling system to the kicks, the shoes feature a contemporary style that pays homage to the 1980s counter-culture of the New York and London punk scene. Drawing upon punk-inspired aggressive styles, the Breaker takes cues from the Punk scene elements with its stark oversized tooling and bulky outsole platform.

The first of Puma's Breaker Knit sneakers will feature a Breaker Knit Sunfaded. The silhouette will have a fully knitted sock-like upper, complemented with premium nubuck leather side panels and a hidden lacing construction for comfort and styling.

The Puma Breaker knit is now available worldwide at select Puma retailers and accounts for a suggested price of $105. Look for Puma to release more Breaker sneakers and iterations within the weeks to come.

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