In lab tests, Silverado’s roll-formed, high-strength steel bed was put through every assessment possible to prove its superior quality. Three comparisons took place that stacked up the Silverado against the Ford F-150. It analyzed the bed of both, each without bedliners. These tests were design to measure how easily each bed could be punctured.

One test in particular used a total of 55 landscaping blocks weighing 825 pounds, which were dropped in the beds of each truck from 5 feet above. In that example, while the Silverado only suffered scratches and dents–which didn’t ruin the functionality of the bed–the F-150 suffered multiple punctures from the drop.

You can check out the tests in this video. With this campaign, Chevy is hoping to show just how reliable and strong the Silverado is.

“We engineer and build our trucks with customers’ expectations in mind. For example, Silverado features a roll-formed, high-strength steel bed because truck customers demand the ability to haul their toys, tools, and other cargo,” said Sandor Piszar, Chevrolet truck marketing director.