…Meatpaper is not the kind of practical magazine that’s likely to publish a story called “10 Hot New BBQ Tips for Sizzlin’ Summer Cookouts!!” It’s the kind of arty, cheeky, ironic magazine that just published a story called “Sweat Sock: The Other White Meat.”

Meatpaper isn’t really about meat, it’s about “the idea of meat,” the editors explained in the first issue last fall. “Half the people who pick up Meatpaper assume it’s some kind of vegan hate letter addressed to their salami sandwich. The other half wonder if we’re subsidized by the National Cattlemen’s Beef Association. That’s how we know we’re on to something.”