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Another week for Web 2.0 platform is “Data is the next Intel Inside”, which is a significant element on internet application. The application of this platform will be eBay this week which has contained a range of users’ details such as locations, identity, products, and calendar for special period; those information can be useful data throughout the internet application, perhaps, these data is turning to internal data that on internet system.

So, what is “data is the next Intel inside”? First, we have to understand the origin of this platform. In the early 1990’s, the “Intel Inside” marketing and campaign made Intel a household name to producing central processor units which we known as CPUs for computer, and also began manufacturing motherboards. This made no matter smaller companies or larger companies brand was outside of the computer. Until Web 2.0 began to dawn, the development is that it does not have to execute with hardware. Therefore, the dominant, foundational technology became on the Web 2.0 world which is controlling data, for example, location, identity, calendars…etc. (Mark Oehlert, 2008)

Another statement by Tim O’reilly on Data is the Next “Intel Inside” is that “The race is on to own certain classes of core data: location, identity, calendaring of public events, product identifiers and namespaces. In many cases, where there is significant cost to create the data, there may be an opportunity for an Intel Inside style play, with a single source for the data. In others, the winner will be the company that first reaches critical mass via user aggregation.” (Tim O’ reilly, 2005)

eBay is an online auction websites for people to shopping instead of going real shop. It has organized items into listings for customers which is great for finding items, therefore, it produces huge amount of data; however, eBay does not own the products, it is an application on website that shows the information and the situation between buyers and sellers, and make purchase on the internet, and also leave comments. The other application operates slightly different is carsales.com; this application contains a lot of data of cars detail only, but do not make purchase throughout the internet. But both of them listing their items into their files data and classify into categories for users easily to recognize and make comments on the products.

Finally, most of Web 2.0 applications focus on specialized database driven content, which harnesses users to build context through the data humanization and getting better results through drawn conclusions of that “Data is the next Intel inside”.