June 21, 2012

Nike+ FuelBand & RGA Roar into Cannes

"Life is a sport. Make it count."

Yes it is and I try every day to make it count -- now I can keep track of how I make it count with My Nike+ FUELBAND. I love mine. From the moment I got it I understood the motivational power of it. This is why it won the CyberLion. This is the perfect example of the post digital world!

From RGA: Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

Comments

Nike+ FuelBand & RGA Roar into Cannes

"Life is a sport. Make it count."

Yes it is and I try every day to make it count -- now I can keep track of how I make it count with My Nike+ FUELBAND. I love mine. From the moment I got it I understood the motivational power of it. This is why it won the CyberLion. This is the perfect example of the post digital world!

From RGA: Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts