If you haven’t heard the name Connor McDavid yet, chances are you you will very soon.

Touted as the LeBron James of hockey, the fifteen-year-old phenom is reportedly close to signing a multi-year endorsement deal with Reebok’s CCM Hockey brand.

The kicker? He is still three years shy of being old enough to play in the NHL.

While official terms have yet to be announced, Yahoo!Sports notes the agreement, which will make McDavid the youngest spokesman for the brand, is expected to be similar to the five-year deal then-phenom Sidney Crosby signed with Reebok when he was 17.

“We want to align with the best in the world, and we believe Connor McDavid is in that class,” Reebok CCM vice president of global marketing Glen Thornborough told SportsBusiness Journal. “I won’t get into the terms of it, but it would obviously extend into when and if he is in the National Hockey League.”

Thornborough added:

“It is not an everyday occurrence in the industry that a player like Connor comes along. We are not in the habit of signing kids that age, but there are special occurrences and this is one.”

McDavid who was the 1st overall pick in last year’s Ontario Hockely League (one of the three Major Junior ice hockey leagues which constitute the Canadian Hockey League) draft currently has 17 goals and 20 assists for 37 points in just 32 games for the Erie Otters and is already 10 points ahead of all other first-year players in the league’s rookie scoring race.

“It’s still very young. It hasn’t been too long,” McDavid said of the potential deal with Reebok. “It just started. Where it ends up, we’ll see. It would be a real honor to sign with Reebok. Hopefully we can get a deal done.”

Check out some of Connor McDavid’s highlights from his rookie year in the OHL below: