Analyst David Gibson is present at the briefing and is translating in real time via Twitter. Gibson relays that Nintendo president Satoru Iwata is firm in his position regarding Nintendo hardware. The company will not change it’s unified strategy of hardware and software, nor will it put games on other platforms.

Nintendo will continue to develop living room hardware after the Wii U’s lifespan is over. Additionally, Gibson relays that the Wii U will not be receiving a price cut, and that the company must overcome the perception that it is a peripheral for the Wii.

Our TakeKeep in mind that this news comes via rough translation being done quickly. However, the themes align with what we’ve come to expect from Nintendo. A Wii U price drop has been declined in the past. Third party software development doesn’t appeal to the publisher. Acknowledgement of the Wii U’s perception problem is familiar, but so is the the lack of a concrete plan to change that. I’m looking forward to hearing about action steps instead of goals.

"Nintendo will continue to develop living room hardware after the Wii U’s lifespan is over. "
Better get started on the next console then because the Wii U's lifespan is already over and done with. And leave off the Wii in the title please Nintendo. Go back to basics. A regular controller would be nice. Stop with the gimmicks already and get with the big boys.

I still don't know what the heck they were thinking when they named it "Wii U" and did next to nothing to educate the casual consumer about it being markedly different from the original Wii. That's just mysterious.

lol they're so stupid. Nobody gonna buy the wiiU when you can get a ps4 for $50 more. They are extremely devoted to running Nintendo right into the ground. They will not consider anything other than what they've come up with which is a plan to fail.
If the next console they release is half assed for the 3rd time with power equal to the previous gen, then the entire company truly deserves to go bankrupt.
They think the problem is just that people think its an add-on.. Are you kidding me? That's probably the least of the reasons why its a failure console. I really want to see it fail, only so that they can learn from it on how to make a great console next time. They need to be taken down to come back stronger.

I'm sorry (and hate on me if You must) but the whole belief that people aren't buying the Wii U because they think it's a peripheral for the Wii is absolute nonsense. Any amount of cursory investigation (even just asking the guy behind the desk) would clarify why $250-$300 seems steep for a an add-on. The Wii U is failing to sell because most of their core audience felt burned after the Wii played about 80% of their hand as a sales pitch to nongamers. It worked out well for them. But with third party devs. feeling like pros in the peewee league, they left in droves. Both devs. and core consumers, like it or not, want to be up to date tech wise. Their detour would have worked out OK but instead of coming back to the Zeitgeist of console standards, they decided to split the difference. Soccer moms and peepaws already have their "game machine" and aren't going to buy another one. And whether it makes a lot of sense or not, after the last 8 year development cycle for consoles most gamers are looking at processing power as an indicator of whether or not they should invest. And feeling burned doesn't generally instill a lot of faith.

I'm glad to see them not giving up on the Wiiu. I'm getting a whole "we are going to make you want a Wiiu" feeling from this stance and I can't wait to see what games they're going to bring out to do it. The Wiiu is perfectly capable of outselling both the xb1 and the ps4 with the right games. The possibility of that is very near zero though. The best solution to this entire situation is to release a string of absolutely mind-bendingly amazing games for the system, like stuff none of us knew we wanted but is now the best thing ever type amazing.