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Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Karl on Its Time To Move The Needle Dexterridlon on Six Social Media Trends For 2011 Videos Photos www. Sales? Customer Service? Sales? Cheers. MORE

Iteration is key – you don’t need focusgroups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Be flexible and trust your instinct to make those decisions about where you take your business, affording yourself the luxury to take left turns when you spot opportunities or identify trends worth following. Just like that. what a year! MORE

GL : You’ve seen the rich media trend, but you work with all types of media. Which media forms are winning out, or is the rich media trend hyperbole? We’ve done a lot of focusgroups with the millennial age group and younger Gen Xers. It’s more important to have a group or people in organizations who understand where and how it’s being used. Actionable. MORE

Companies can also invest in their own market research by conducting mail or phone surveys, focusgroups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works. MORE

He graciously shared his insights on changes and future trends in marketing research. Also, let me say that focusgroups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary. MORE

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. FocusGroups – apply reverse monetization by using social media to get client feedback instead of focusgroups to lower research costs. MORE

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analyze the most-read topics over the past year using: Google trends. Today’s guest post is written by Hilary Marsh. . MORE

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. mean a genuine, “how can we actually help you?” Good luck! MORE

As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. He then reciprocates with this group by commenting on their posts. However, you should think about using Google+ as a place to share content geared to a particular, focused audience. The level of engagement you’ll get on Google+ is perfect for a tightly-focusedgroup like this. 8. MORE

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focusgroup discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. Yeah we are talking about BarCamp ! that interests the people. MORE

Surveying, physical and online focusgroups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space. Before crowdsourcing there were focusgroups, which never really worked too well. Great point about keeping the consumer in their element and thanks for sharing the link regarding traditional focusgroups. MORE

Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focusgroups. While this story did involve many an analyst’s perspective, it’s a great example of how we easily get carried away by news and how that news becomes a conversation that trends, plateaus, and then dies. MORE

Listen to conversations about your brand in social media ; it’s better than a focusgroup. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell. By now, you have heard all the hype about content marketing. MORE

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus on marketing, so this is perfect!” That’s what focusgroups have become, haven’t they? “Do you like this new and improved artisan sandwich? Then that’s your focus: what people want. Buying versus browsing. Asian food? MORE

Companies can also invest in their own market research by conducting mail or phone surveys, focusgroups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works. MORE

Before social media you’d have to pay thousands of dollars to put together focusgroups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps. The trend toward visual marketing is growing thanks to all of these apps. Marketers spent more than $8.3 MORE

Remember when corporations had to spend thousands of dollars on focusgroups to compile consumer insights? Regularly analyzing your social referral traffic to determine whether Facebook, Twitter, or other networks are driving the most clicks can reveal which platform you should focus on. Have you heard that 90% of companies are using custom content for marketing? It’s Easy ROI. MORE

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Intelligence gathered includes but is not limited to product awareness, sensitivity towards particular social issues, motivations, trends towards product features like geolocation, etc. Comments may be used in the final edition. MORE

Jay : I mean it’s a focusgroup of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies. Listen Now. Click the play button to listen here: Download the audio file: [link]. MORE

The primary benefits are being able to focus on specific information and target questions to specific audiences. Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focusgroup with the ultimate product road test. Surveys. Forecasting/Predictions through search data. MORE

But that might be my problem. I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focusgroup) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion. You can find more posts like this here. Thanks! MORE

In the globalized village, social media is Earth’s biggest focusgroup. Social media analysis cuts to the chase, spotlighting trends in real time. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. MORE

On the eighth day of Christmas, Spin Sucks gave to you… eight PR up-and-comers, seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. She has her own business, where she focuses on travel and tourism. By Gini Dietrich. The Eight PR Up-and-Comers. Liza Butcher. MORE

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Take a look at this testimonial from a participant in a focusgroup on airlines: You know, I have a dry cleaner at the end of my street. – Consumers were ok with this idea and generally accepted it. Those things are now possible. Sprint. MORE

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. While traditional marketing research involved gathering mounds of facts, figures and statistics to look for generalities or trends, that was really just skimming the surface. Consumer insights don't necessarily come from one focusgroup or customer survey. Anthropologists and ethnographers can also uncover group dynamics that can aid in launching products, building sales or establishing a brand identify. MORE

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Influence. MORE

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focusgroup. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. Are you seeing a trend here about allowing others to champion your ideas?) 2016 Myrland Marketing & Social Media. All rights reserved. MORE

If you lead a business, your job is to watch industry trends, imagine new products, tweak the strategy, and fail fast. If you’re part of a team, your job is to brainstorm new ideas that take advantage of trends, launch new products, and implement the strategy. Industry trends and market realities. By Gini Dietrich. The past few years have been rough. And so on and so on. MORE

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focusgroups. Can you remember life before the World Wide Web? Then came the web. Webio. MORE

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The primary benefits are being able to focus on specific information and target questions to specific audiences. Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focusgroup with the ultimate product road test. Surveys. Forecasting/Predictions through search data.

Listen to conversations about your brand in social media ; it’s better than a focusgroup. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell. By now, you have heard all the hype about content marketing.

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focusgroups. Can you remember life before the World Wide Web? Then came the web. Webio.

On the eighth day of Christmas, Spin Sucks gave to you… eight PR up-and-comers, seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. She has her own business, where she focuses on travel and tourism. By Gini Dietrich. The Eight PR Up-and-Comers. Liza Butcher.

If you lead a business, your job is to watch industry trends, imagine new products, tweak the strategy, and fail fast. If you’re part of a team, your job is to brainstorm new ideas that take advantage of trends, launch new products, and implement the strategy. Industry trends and market realities. By Gini Dietrich. The past few years have been rough. And so on and so on.

GL : You’ve seen the rich media trend, but you work with all types of media. Which media forms are winning out, or is the rich media trend hyperbole? We’ve done a lot of focusgroups with the millennial age group and younger Gen Xers. It’s more important to have a group or people in organizations who understand where and how it’s being used. Actionable.

Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focusgroups. While this story did involve many an analyst’s perspective, it’s a great example of how we easily get carried away by news and how that news becomes a conversation that trends, plateaus, and then dies.

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. While traditional marketing research involved gathering mounds of facts, figures and statistics to look for generalities or trends, that was really just skimming the surface. Consumer insights don't necessarily come from one focusgroup or customer survey. Anthropologists and ethnographers can also uncover group dynamics that can aid in launching products, building sales or establishing a brand identify.

Before social media you’d have to pay thousands of dollars to put together focusgroups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps. The trend toward visual marketing is growing thanks to all of these apps. Marketers spent more than $8.3

In the globalized village, social media is Earth’s biggest focusgroup. Social media analysis cuts to the chase, spotlighting trends in real time. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group.

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focusgroup. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. Are you seeing a trend here about allowing others to champion your ideas?) 2016 Myrland Marketing & Social Media. All rights reserved.

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analyze the most-read topics over the past year using: Google trends. Today’s guest post is written by Hilary Marsh. .

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. mean a genuine, “how can we actually help you?” Good luck!

Companies can also invest in their own market research by conducting mail or phone surveys, focusgroups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works.

GL : You’ve seen the rich media trend, but you work with all types of media. Which media forms are winning out, or is the rich media trend hyperbole? We’ve done a lot of focusgroups with the millennial age group and younger Gen Xers. It’s more important to have a group or people in organizations who understand where and how it’s being used. Actionable.

Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focusgroups. While this story did involve many an analyst’s perspective, it’s a great example of how we easily get carried away by news and how that news becomes a conversation that trends, plateaus, and then dies.

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. While traditional marketing research involved gathering mounds of facts, figures and statistics to look for generalities or trends, that was really just skimming the surface. Consumer insights don't necessarily come from one focusgroup or customer survey. Anthropologists and ethnographers can also uncover group dynamics that can aid in launching products, building sales or establishing a brand identify.

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Karl on Its Time To Move The Needle Dexterridlon on Six Social Media Trends For 2011 Videos Photos www. Sales? Customer Service? Sales? Cheers.

Remember when corporations had to spend thousands of dollars on focusgroups to compile consumer insights? Regularly analyzing your social referral traffic to determine whether Facebook, Twitter, or other networks are driving the most clicks can reveal which platform you should focus on. Have you heard that 90% of companies are using custom content for marketing? It’s Easy ROI.

As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. He then reciprocates with this group by commenting on their posts. However, you should think about using Google+ as a place to share content geared to a particular, focused audience. The level of engagement you’ll get on Google+ is perfect for a tightly-focusedgroup like this. 8.

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Take a look at this testimonial from a participant in a focusgroup on airlines: You know, I have a dry cleaner at the end of my street. – Consumers were ok with this idea and generally accepted it. Those things are now possible. Sprint.

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for. “My New Year’s resolution was to focus on marketing, so this is perfect!” That’s what focusgroups have become, haven’t they? “Do you like this new and improved artisan sandwich? Then that’s your focus: what people want. Buying versus browsing. Asian food?

Companies can also invest in their own market research by conducting mail or phone surveys, focusgroups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works.

Jay : I mean it’s a focusgroup of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies. Listen Now. Click the play button to listen here: Download the audio file: [link].

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Influence.

Iteration is key – you don’t need focusgroups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Be flexible and trust your instinct to make those decisions about where you take your business, affording yourself the luxury to take left turns when you spot opportunities or identify trends worth following. Just like that. what a year!

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focusgroup discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. Yeah we are talking about BarCamp ! that interests the people.

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Intelligence gathered includes but is not limited to product awareness, sensitivity towards particular social issues, motivations, trends towards product features like geolocation, etc. Comments may be used in the final edition.

But that might be my problem. I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focusgroup) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion. You can find more posts like this here. Thanks!

He graciously shared his insights on changes and future trends in marketing research. Also, let me say that focusgroups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. FocusGroups – apply reverse monetization by using social media to get client feedback instead of focusgroups to lower research costs.

Surveying, physical and online focusgroups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space. Before crowdsourcing there were focusgroups, which never really worked too well. Great point about keeping the consumer in their element and thanks for sharing the link regarding traditional focusgroups.