domenica 23 gennaio 2011

China and Fashion vol. 2

I have already talked on how much European fashion and luxury brands are interested in China.

Now also Prada payed its respect to the growing wealthy Chinese class and signalled her focus on China's huge market.

Yesterday January 22nd, the Milanese brand throw a special show at the Central Academy of Fine Arts Museum in Beijing and this was Prada's first catwalk show outside Europe.

Miuccia Prada, who has already won plaudits for her spring/summer 2011 collection (simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue), for the special occasion added a few looks from her spring menswear line.

Now, choosing Beijing as the location of the first show outside of Europe, can be seen as a way to thank Chinese customers for the total sales increased by 51 percent throughout 2010 in China. Not only that, rumors circulating in the fashion world also mentioned the steps taken by the Italian fashion house Prada on any plan to register the company in the Hong Kong Stock Exchange (if you want to read some more about it please go to AFP or to Beijing Stylites)

Many local celebrities participated at the show: among them the actresses Gong Li (first pic) and Maggie Cheung (second pic).

The event also hosted the English group "The Pet Shop Boys" which intrateined Prada's many guest.