The movie is being released through Mike Plante‘s Cinemad Presents distribution company and via a Sundance Institute digital distribution initiative. So, Reeder’s Kickstarter campaign is designed to raise funds to hire a publicist, print up some movie posters, and place advertisements in major alternative papers in the cities where the film gets booked.

As if making a film and getting it into theaters and microcinemas isn’t hard enough, the actual toughest part is then to build enough awareness to get the butts in the seats. The Oregonian did get lots of great write-ups after it screened at the 2011 Sundance Film Festival and several other fests. But, now that momentum has to push forward into its national theatrical run.

Leav­ing behind a desul­tory and poten­tially abu­sive exis­tence, a beau­ti­ful farm girl, known only as The Ore­gon­ian (Lind­say Pul­sipher), rushes head­long into an unknown future.

There is a place. A place where the skies are wide and the forests are thick—and strange. You can lose your­self for­ever in these woods. You’ll meet truck­ers with prob­lems and old women with strange pow­ers. You may even make a furry friend. Just be sure to stay quiet. Spend some time with a woman from Ore­gon who is lost on the road and run­ning away from her past. Now she has a chance to expe­ri­ence every­thing the grotesque North­west has to offer, whether she likes it or not.