Southwest Airlines Announces #12daysofluv Photo Contest!

LUV Airline Teams with Dr Pepper to Offer Chance at $1,000 southwestgiftcardÂ® Each Day for 12 Days!

DALLAS, Dec. 12, 2012 /PRNewswire/ -- It's 12/12/12, and the partridge has flown from its pear tree—but in its nest are 12 southwestgiftcards®, each worth $1,000. The 12 Days of LUV have returned for yet another festive year, and this time Southwest is partnering with Dr Pepper to make this contest truly one-of-a-kind!

Beginning today, the Southwest Airlines Instagram account ( @SouthwestAir) will ask for a FUN holiday photo each day for 12 days. Each day has a theme, which will be announced at different times during each day, and as in past years, Southwest fans are sure to get creative and crafty with their photos. To be included in the contest, Instagram users must share a picture that deals with the theme of the day, and include the #12daysofluv hashtag. Each day, the Instagram user with the best photo will win one $1,000southwestgiftcard®. The 12 themes will be revealed each day on Instagram, Facebook, Twitter, and our award-winning blog, Nuts About Southwest.

Southwest joined Instagram in January 2011, and recently reached more than 30,000 followers. The LUV Airline regularly showcases pictures on Instagram from Customers and Employees, and also features contests and major Company events. To see more details about the "12 Days of LUV" contest, visit www.southwest.com/12daysofluv.

ABOUT SOUTHWEST AIRLINES CO.

In its 42 nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its commitment to the triple bottom line of Performance, People and Planet. To read about how Southwest is doing its part to be a good corporate citizen, visit southwest.com/citizenship to read the Southwest Airlines One Report™.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest's all Boeing fleet consistently offers leather seating and the comfort of full-size cabins, many of which are equipped with satellite-based WiFi connectivity and a new, eco-friendly cabin interior. With 39 consecutive years of profitability, the People of Southwest operate more than 3,100 flights a day and serve communities around 78 airports in Southwest's network of domestic destinations. Southwest Airlines' frequent flights and low fares are available only at southwest.com.

AirTran Airways

AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers coast-to-coast and near-international service with close to 600 flights a day to 54 destinations. The carrier's high-quality product includes assigned seating and Business Class. As Southwest continues to integrate AirTran's People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on either airline.

"12 Days of LUV" Contest Rules & Regulations

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID IN PUERTO RICO AND WHERE PROHIBITED.

1. How to Enter the Contest

a. Southwest Airlines and Dr Pepper/Seven Up Inc. "12 Days of LUV" ("Contest") will begin on or around 10 a.m. CT on Wednesday, December 12, 2012 and will end on or around 4 p.m. CT on Sunday, December 23, 2012 ("Contest Period"). This Contest consists of 12 daily Contest drawings, one for each day during the Contest Period. Start and end times will vary each day. Customers/any potential entrants will have to follow Southwest Airlines on Instagram® via the handle @SouthwestAir, Facebook via Southwest Airlines page, and/or Twitter via the handle @Southwestair to find out what times the contest will be open for entry each day. The entry period for each day will last a total of six (6) hours.

b. To participate in the Contest, you may enter via the following method: