Pineapple Express

Dale Robinette / Columbia Pictures

Studio executive predicts: Hit: "Indiana Jones." "It's either that or 'Narnia,' which looks like it might be in the realm of 'The Lord of the Rings.' " Sleeper: "Pineapple Express." "It's cool, it's original, and it's different." Bomb: "Hulk." "The previous one didn't work. Nobody cares."

Studio executive predicts: Hit: "Indiana Jones." "It's either that or 'Narnia,' which looks like it might be in the realm of 'The Lord of the Rings.' " Sleeper: "Pineapple Express." "It's cool, it's original, and it's different." Bomb: "Hulk." "The previous one didn't work. Nobody cares."