28th July revealed as ‘best’ birthday

July 27, 2016

An extra happy birthday? Study reveals the 28th July is the “best” date to celebrate your big day

· Ireland’s summer babies have ‘more success in life’ than those born in winter months
· The most generous gift-giving towns and cities emerged as Dublin, Cork and Limerick
· Interflora will reward one lucky customer born on 28th with ‘the ultimate birthday surprise’

What do footballer Harry Kane, reality star Joey Essex, and rocker, Mick Jagger all have in common? They are all born on, or near to, statistically the best birthday of the year, which, according to a new study, is on the 28th July!

The report, released by Interflora, analyses and ‘scores’ the birth dates of 500 Irish people, with factors such as the chance of sunshine, the proximity to payday, and the average number of presents received, all of which help judge how good – or bad – a particular date is.

Perhaps unsurprisingly, the summer months emerged as the ‘best’ time of year to have a birthday, with some of the key findings including:

– The BEST birthday date is revealed as July 28th– due, in-part, to the likelihood of fantastic weather, its closeness to payday, as well as the “feel-good” summer factor – helped this year by Ireland’s Euro 2016 successes and the pending Olympics.

– The most generous gift-giving towns and cities emerged as Dublin (where the average person spends a generous €144 on a birthday gift, followed by Cork €63, and Limerick €53.

– Across the board, the summer months were rated ‘best’ for birthdays, with the happiest months to celebrate confirmed as June (60%), July (59%) and August (53%).

– Conversely, the people most disgruntled with their birth date were those born in December (16% confirmed they were ‘unhappy’), followed by January (15%) and November (11%).

– People born in August are more likely to receive high value gifts (11% receive £50 or more), compared with any other month.

Fascinatingly, summer babies also appear to have more success in life; those born in June were more likely than any other month to have a Doctorate, or a Post-Graduate degree. Meanwhile, people born in August are most likely to be top earners compared with any other month with 12% earning more than £45,000.

However, those born in December are least likely to become a top earner with just 4% confirming they are in the top wage bracket.

To celebrate this ‘ultimate’ birth date, Interflora are giving one of its lucky customers – born on the 28th July – the birthday surprise of a lifetime, consisting of lavish entertainment, music and dancing, tailored to their own passions.

Organised in conjunction with their friends and family, the lucky man or woman will be surprised on the morning of their birthday, while a video documenting the experience will be released shortly afterwards on www.interflora.co.uk/rate-my-birthday and on Interflora’s social media channels.

Bethany Day, Brand Manager for Interflora, says: “At Interflora, we’re dedicated to helping people make life’s most important occasions as memorable as possible. The 28th July – which according to our research is the very best day to be born on – presented an opportunity for us to really have some fun and treat one lucky customer to the ultimate birthday surprise. However, it’s important to remember, all birthdays are special, no matter what day, week or month they occur on!”