From Publishers WeeklyIn this startlingly frank account of Buffett's life, Schroeder, a former managing director at Morgan Stanley—and hand picked by Buffett to be his biographer—strips away the mystery that has long cloaked the word's richest man to reveal a life and fortune erected around lucid and inspired business vision and unimaginable personal complexity. In a book that is dominated by unstinting descriptions of Buffett's appetites—for profit, women (particularly nurturing maternal types), food (Buffett maintained his and his family's weight by "dangling money")—it is refreshing that Schroeder keeps her tone free of judgment or awe; Buffett's plain-speaking suffuses the book and renders his public and private successes and failures wonderfully human and universal. Schroeder's sections detailing the genesis of Buffett's investment strategy, his early mentoring by Benjamin Graham (who imparted the memorable "cigar butt" scheme: purchasing discarded stocks and taking a final puff). Inspiring managerial advice abounds and competes with gossipy tidbits (the married Buffett's very public relationship with Washington Post editor Katherine Graham) in this rich, surprisingly affecting biography.

Review “The mandatory book to read in these treacherous times of financial crisis.…A thoughtful and intimate biography of the globe’s wisest investor.” –Forbes

“Will mesmerize anyone interested in who Mr. Buffett is or how he got that way.” The Snowball tells a fascinating story.”–New York Times

“If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.” —Washington Post

“Anyone who has been watching events unfold in recent months–which would be everyone–can now appreciate the wisdom of Buffett....The most authoritative portrait of one of the most important American investors of our time.”–Los Angeles Times

“Even people who don't care a whit about business will be intrigued by this portrait… Schroeder, a former insurance-industry analyst, spent years interviewing Buffett, and the result is a side of the Oracle of Omaha that has rarely been seen.” —Time Magazine

"Schroeder, a former analyst, has a meat-and-potatoes style that matches the homespun wisdom of her subject...Now more than ever, Buffett's emphasis on fundamentals seems like genius. It's the perfect moment for a great book on an immensely inspiring capitalist."–People, four stars

“Schroeder, a former investment analyst, is well equipped to elucidate Buffett’s deals…[and] Buffett’s life abounds with good stories.” —The New Yorker

“An instructive chronicle of financial success at a moment when financial failure is on everyone’s mind....All you wanted to know about Warren Buffett–and more.”—Wall Street Journal

“You will learn a lot about one of the nation's most compelling and important men from reading The Snowball.” —Boston Globe

“In The Snowball, novice biographer Alice Schroeder gives us one of the most detailed, candid life stories ever published…It is almost impossible to stop reading.” —Christian Science Monitor

“A penetrating and personal look at the Oracle of Omaha…An astute, and at times riveting, read–especially now.”—BusinessWeek

“Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’s massive authorized biography, The Snowball, provides some clues about how he’s done it.” —Financial Times

“In this startlingly frank account of Buffett’s life, Schroeder, a former managing director at Morgan Stanley–and hand picked by Buffett to be his biographer–strips away the mystery that has long cloaked the word’s richest man to reveal a life and fortune erected around lucid and inspired business vision and unimaginable personal complexity.” —Publishers Weekly

“This massive–and highly readable–text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.” —Library Journal

“For students of the Oracle of Omaha, or even those looking for a little reassurance during the crisis, Schroeder's book is a fascinating study of America's most successful investor.” —New York Post

“If you've looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder's The Snowball: Warren Buffett and the Business of Life. At a time like this, it's a real comfort: Buffet is living proof there's at least one wholly rational person managing money…an excellent and highly enjoyable look at the business titan.” —Houston Chronicle

“Ms. Schroeder does a good job of pulling…volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.” —Washington Times

“This is a fast-paced, precisely drawn profile of a man who, despite his high visibility in the financial world, isn’t someone we’ve known much about… We do now.” —Kansas City Star

“The mandatory book to read in these treacherous times of financial crisis.…A thoughtful and intimate biography of the globe’s wisest investor.” –Forbes

“Will mesmerize anyone interested in who Mr. Buffett is or how he got that way.” The Snowball tells a fascinating story.”–New York Times

“If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.” —Washington Post“Anyone who has been watching events unfold in recent months–which would be everyone–can now appreciate the wisdom of Buffett....The most authoritative portrait of one of the most important American investors of our time.”–Los Angeles Times“Even people who don't care a whit about business will be intrigued by this portrait… Schroeder, a former insurance-industry analyst, spent years interviewing Buffett, and the result is a side of the Oracle of Omaha that has rarely been seen.” —Time Magazine

"Schroeder... has a meat-and-potatoes style that matches the homespun wisdom of her subject...Now more than ever, Buffett's emphasis on fundamentals seems like genius. It's the perfect moment for a great book on an immensely inspiring capitalist."—People, four stars

“Schroeder…is well equipped to elucidate Buffett’s deals…[and] Buffett’s life abounds with good stories.”—New Yorker

“You will learn a lot about one of the nation's most compelling and important men from reading The Snowball.” —Boston Globe

“In The Snowball, novice biographer Alice Schroeder gives us one of the most detailed, candid life stories ever published…It is almost impossible to stop reading.” —Christian Science Monitor

“A penetrating and personal look at the Oracle of Omaha…An astute, and at times riveting, read–especially now.”—BusinessWeek

“Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’s massive authorized biography, The Snowball, provides some clues about how he’s done it.” —Financial Times

“In this startlingly frank account of Buffett’s life, Schroeder, a former managing director at Morgan Stanley–and hand picked by Buffett to be his biographer–strips away the mystery that has long cloaked the word’s richest man to reveal a life and fortune erected around lucid and inspired business vision and unimaginable personal complexity.” —Publishers Weekly

“This massive–and highly readable–text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.” —Library Journal

“For students of the Oracle of Omaha, or even those looking for a little reassurance during the crisis, Schroeder's book is a fascinating study of America's most successful investor.” —New York Post

“… Alice Schroeder’s accumulation of detail, her vivid, artless descriptions of people and places, and the resulting narrative fluidity make this a compelling book. It has the bouncing vitality of an early Sinclair Lewis novel…”—Times Literary Supplement

“If you've looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder's The Snowball: Warren Buffett and the Business of Life. At a time like this, it's a real comfort: Buffet is living proof there's at least one wholly rational person managing money…an excellent and highly enjoyable look at the business titan.” —Houston Chronicle

“Ms. Schroeder does a good job of pulling…volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.” —Washington Times

“This is a fast-paced, precisely drawn profile of a man who, despite his high visibility in the financial world, isn’t someone we’ve known much about… We do now.” —Kansas City Star

“This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—LibraryJournal.com

"Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both.... It's hard to imagine a more complete account of Buffett's life had he written it himself."—Buffalo News

“Riveting and encyclopedic.... The overall power of the story carries “The Snowball” forward. There is much to be learned from it.”—wsj.com

“[A] monumental biography ... Schroeder got the best access yet of any Buffett biographer ... she deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes.com

Author Alice Schroeder was a noted insurance industry analyst and writer who was a managing director at Morgan Stanley. She first met Warren Buffett when she published research on Berkshire Hathaway; her grasp of the subject and insight so impressed him that he offered her access to his files and to himself. Their friendship and mutual respect make her ideally positioned to write the The Snowball.

Ms. Schroeder was born in Texas, and she earned an undergraduate degree and her MBA at the University of Texas at Austin before moving east to work in finance. She is a former CPA and lives in Connecticut with her husband.

Warren Buffett rocks back in his chair, long legs crossed at the knee behind his father Howard’s plain wooden desk. His expensive Zegna suit jacket bunches around his shoulders like an untailored version bought off the rack. The jacket stays on all day, every day, no matter how casually the other fifteen employees at Berkshire Hathaway headquarters are dressed. His predictable white shirt sits low on the neck, its undersize collar bulging away from his tie, looking left over from his days as a young businessman, as if he had forgotten to check his neck size for the last forty years.

His hands lace behind his head through strands of whitening hair. One particularly large and messy finger-combed chunk takes off over his skull like a ski jump, lofting upward at the knoll of his right ear. His shaggy right eyebrow wanders toward it above the tortoiseshell glasses. At various times this eyebrow gives him a skeptical, knowing, or beguiling look. Right now he wears a subtle smile, which lends the wayward eyebrow a captivating air. Nonetheless, his pale-blue eyes are focused and intent.

He sits surrounded by icons and mementos of fifty years. In the hallways outside his office, Nebraska Cornhuskers football photographs, his paycheck from an appearance on a soap opera, the offer letter (never accepted) to buy a hedge fund called Long-Term Capital Management, and Coca-Cola memorabilia everywhere. On the coffee table inside the office, a classic Coca-Cola bottle. A baseball glove encased in Lucite. Over the sofa, a certificate that he completed Dale Carnegie’s public-speaking course in January 1952. The Wells Fargo stagecoach, westbound atop a bookcase. A Pulitzer Prize, won in 1973 by the Sun Newspapers of Omaha, which his investment partnership owned. Scattered about the room are books and newspapers. Photographs of his family and friends cover the credenza and a side table, and sit under the hutch beside his desk in place of a computer. A large portrait of his father hangs above Buffett’s head on the wall behind his desk. It faces every visitor who enters the room.

Although a late-spring Omaha morning beckons outside the windows, the brown wooden shutters are closed to block the view. The television beaming toward his desk is tuned to CNBC. The sound is muted, but the crawl at the bottom of the screen feeds him news all day long. Over the years, to his pleasure, the news has often been about him.

Only a few people, however, actually know him well. I have been acquainted with him for six years, originally as a financial analyst covering Berkshire Hathaway stock. Over time our relationship has turned friendly, and now I will get to know him better still. We are sitting in Warren’s office because he is not going to write a book. The unruly eyebrows punctuate his words as he says repeatedly, “You’ll do a better job than I would, Alice. I’m glad you’re writing this book, not me.” Why he would say that is something that will eventually become clear. In the meantime, we start with the matter closest to his heart.

“Where did it come from, Warren? Caring so much about making money?”

His eyes go distant for a few seconds, thoughts traveling inward: flip flip flip through the mental files. Warren begins to tell his story: “Balzac said that behind every great fortune lies a crime. [1] That’s not true at Berkshire.”

He leaps out of his chair to bring home the thought, crossing the room in a couple of strides. Landing on a mustardy-gold brocade armchair, he leans forward, more like a teenager bragging about his first romance than a seventy-two-year-old financier. How to interpret the story, who else to interview, what to write: The book is up to me. He talks at length about human nature and memory’s frailty, then says, “Whenever my version is different from somebody else’s, Alice, use the less flattering version.”

Among the many lessons, some of the best come simply from observing him. Here is the first: Humility disarms.

In the end, there won’t be too many reasons to choose the less flattering version–but when I do, human nature, not memory’s frailty, is usually why. One of those occasions happened at Sun Valley in 1999.

Chapter Two

Sun Valley

Idaho, July 1999

Warren Buffett stepped out of his car and pulled his suitcase from the trunk. He walked through the chain-link gate onto the airport’s tarmac, where a gleaming white Gulfstream IV jet–the size of a regional commercial airliner and the largest private aircraft in the world in 1999–waited for him and his family. One of the pilots grabbed the suitcase from him to stow in the cargo hold. Every new pilot who flew with Buffett was shocked to see him carrying his own luggage from a car he drove himself. Now, as he climbed the boarding stairs, he said hello to the flight attendant–somebody new–and headed to a seat next to a window, which he would not glance out of at any time during the flight. His mood was buoyant; he had been anticipating this trip for weeks.

His son Peter and daughter-in-law Jennifer, his daughter Susan and her boyfriend, and two of his grandchildren all settled into their own café au lait leather club chairs set around the forty-five-foot-long cabin. They swiveled their seats away from the curved wall panels to give themselves more space as the flight attendant brought drinks from the galley, which was stocked with the family’s favorite snacks and beverages. A pile of magazines lay nearby on the sofa: Vanity Fair, the New Yorker, Fortune, Yachting, the Robb Report, the Atlantic Monthly, the Economist, Vogue, Yoga Journal. She brought Buffett an armload of newspapers instead, along with a basket of potato chips and a Cherry Coke that matched his red Nebraska sweater. He complimented her, chatted for a few minutes to ease her nervousness at flying for the first time with her boss, and told her that she could let the copilot know that they were ready to take off. Then he buried his head in a newspaper as the plane rolled down the runway and ascended to forty thousand feet. For the next two hours, six people hummed around him, watching videos, talking, and making phone calls, while the flight attendant set out linens and bud vases filled with orchids on the bird’s-eye maple dining tables before returning to the galley to prepare lunch. Buffett never moved. He sat reading, hidden behind his newspapers, as if he were alone in his study at home.

They were flying in a $30 million airborne palace called a “fractional” jet. As many as eight owners shared it, but it served as part of a fleet, so all the owners could fly at once if they wished. The pilots in the cockpit, the crew that maintained it, the schedulers who got it to the gate on six hours’ notice, and the flight attendant who served their lunch all worked for NetJets, which belonged to Warren Buffett’s company, Berkshire Hathaway.

Sometime later, the G-IV crossed the Snake River Plain and approached the Sawtooth Mountains, a vast Cretaceous upheaval of dark and ancient granite mounds baking in the summer sun. It sailed through the bright clear air into the Wood River Valley, descending to eight thousand feet, where it started to buck on the mountain wave of turbulence thrown into the sky by the brown foothills beneath. Buffett read on, unperturbed, as the plane rocked and his family jerked about in their seats. Brush dotted higher altitudes of a second ridge of hills and rows of pines began their march up the ridges between ravines on the leeward side. The family grinned with anticipation. As the aircraft descended through the narrowing slot between the rising mountain peaks ahead, the midday sun cast the plane’s lengthening shadow over the old mining town of Hailey, Idaho.

A few seconds later, the wheels touched down on the Friedman Memorial Airport runway. By the time the Buffetts had bounded down the stairs onto the tarmac, squinting in the July sunshine, two SUVs had driven through the gate and pulled up alongside the jet, driven by men and women from Hertz. They all wore the company’s gold-and-black shirts. Instead of Hertz, however, the logo said “Allen & Co.”

The grandchildren bounced on their heels as the pilots unloaded the luggage, tennis rackets, and Buffett’s red-and-white Coca-Cola golf bag into the SUVs. Then he and the others shook hands with the pilots, said good-bye to the flight attendant, and climbed into the SUVs. Bypassing Sun Valley Aviation– a pocket-size trailer at the runway’s southern end–they swung through the chain-link gate onto the road that led to the peaks beyond. About two minutes had elapsed since the plane’s wheels first touched the runway.

Right on schedule, eight minutes later, another jet followed theirs, headed to its own runway parking spot.

Throughout the golden afternoon, jet after jet cruised into Idaho from the south and east or swung around the peaks from the west and descended into Hailey: workhorse Cessna Citations; glamorous, close-quartered Learjets; speedy Hawkers; luxurious Falcons; but mostly the awe-inspiring G-IVs. As the afternoon waned, dozens of huge, gleaming white aircraft lined the runway like a shop window full of tycoons’ toys.

The Buffetts followed the trail blazed by earlier SUVs a few miles onward from the airport to the tiny town of Ketchum on the edge of the Sawtooth National Forest, near the turnoff to the Elkhorn Pass. A few miles later, they rounded Dollar Mountain, where a green oasis appeared, nestled among the brown slopes. Here amid the lacy pines and shimmering aspens lay Sun Valley, the mountains’ most fabled resort, where Ernest Hemingway began writing For Whom the Bell Tolls,...

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”

Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”

When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.

Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.