After all, the purpose of content creation is to build a brand and reach a massive audience, and it does not matter if they don’t read on content on your blog at first.

In this post, we will discuss 5 ways of promoting a new piece of content through content syndication ways

Let’s begin

Self-publishing platforms

There are multiple self-publishing platforms where you can re-publish your existing content. Let’s look at a few options

LinkedIn

It is an excellent medium to syndicate content because it is filled with articles, videos and blog posts written by the professional community members as well as industry influencers.

We recommend LinkedIn as one of the most effective content syndication ways because:

LinkedIn Pulse gets thousands of views regularly

The audience is specifically B2B, the exact type, you need to promote your business

The site generates traffic for a long time. Meaning, you will keep getting the traffic long after your content is published

So, make sure your content is high quality and aim for it to be picked by LinkedIn Pulse.

Even if it does not get picked by Pulse, posting content on LinkedIn regularly will drive new readers back to your website

SlideShare

If you have noticed, there are many pieces of content that are not ranked high on Google but the SlideShare version ranks right on Page 1.

Slideshare is a great content syndication way of promoting a new piece of content. They allow anybody to upload a slideshow that visitor can view and download.

While it may not drive huge amounts of traffic initially, it is a great way to brand your business. Anyone who is looking for content or downloads it will notice your branding on the content and would be encouraged to check you out.

Social media snippets

Social media is one of the top content syndication ways and there are many ways a B2B business uses it. You can get your content in front of the relevant audience by buying targeted ads or sponsored posts.

All social media platforms (like Facebook, Twitter, and YouTube) welcome content in the variety of forms and there are plenty visual only platforms (like Instagram and Pinterest) which can help you reach the relevant audience.

So, pick the platform which works best for your business and get started

Influence the influencer

Another way of promoting a new piece of content is to mention influencers and inform them about it. If you have written detailed and informative content, they will be happy to share it with their following (which quickly builds trust in the industry).

You can also write an actionable guide and ask an influencer to link back to your post. Neil Patel talks about this method quite in detailed.

Paid content syndication ways to promote a new piece of content

With the help of these content discovery platforms (named below), you can maximize your audience by sharing your content on a wide network of sites.

Have you seen the “recommended articles from the web” section on many websites? These are paid content syndication ways and are seamlessly blended into the design

There are many content discovery platforms to choose from. While some are more popular (or recommended) than others, the decision depends on your requirements and what works best for you.

Some of the ones, we recommend are

Outbrain

Taboola

ZergNet

Using these services, you can quickly grow an audience by putting your content in front of a million eyes.

But, remember, these are paid services and work on “pay per lead” model. You can read more about these here.

Social bookmarking websites and RSS

There are a lot of websites that aggregate the best possible content available online. You must have heard of Reddit, StumbleUpon or Dig.

That said, you cannot be spammy by dropping your link and running away. These are engaged communities and you need to take time to get involved, comment on others and share content from a variety of resources.

Another recourse of promoting a new piece of content is using RSS – Really Simple Syndication. There are multiple sites available online which are designed to combine and collect a range of RSS content.

You can submit your content to these sites. Through getting our content syndicated in these RSS directories, you will get traffic. However, your content will be mixed with a lot of other content and you might not see the traffic initially

Contact Us

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication.
Say hi on vikas.bhatt@only-b2b.com

ABOUT US

Only-B2B.com is a B2B demand generation powerhouse headquartered in San Francisco with operating centers in India. We help companies who are in constant search for business leads to make their marketing campaign a success. With us, you will experience a great blend of creativity and professionalism along with passion for what we do.

Resources

How to Get Better at B2B Lead Generation
B2B Lead Generation is one of the most challenging part is what all the marketers agree upon. Strategies used in B2B lead generation evolve as companies gain new insights into what does and doesn’t work.