Video: Adding channel art for multiple devices

He we are on our in progress KineEco channel page. And the next thing I want to add is what's called "channel art" and that's the banner up here that currently is this blue sky which is one of the available default images in YouTube you might also see a pattern here on the button inviting you to add channel art if you've never ever added it before. And a channel art is interesting because its used here in this banner but as you'll see in a second its also used in a Youtube applications on mobile devices and on television sets such as a Apple TV or Roko.

Watch the Online Video Course YouTube Projects for Business and Marketing

1h 51mAppropriate for allAug 22, 2013

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The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

Adding channel art for multiple devices

He we are on our in progress KineEco channel page.And the next thing I want to add is what's called "channel art" and that'sthe banner up here that currently is this blue sky which is one ofthe available default images in YouTube you might also see a pattern hereon the button inviting you to add channel art if you've never ever added it before.And a channel art is interesting becauseits used here in this banner but as you'll see in a second its also used ina Youtube applications on mobile devices and ontelevision sets such as a Apple TV or Roko.

And you have the internet boxes that attach to your televisionand have a choice for Youtube but the way that it playsout in some of these different multimedia environments is different, and Ithink the way Youtube has chosen to handle this is really neat.So we've already added our icon and we still need to addsome text and description and links, but right now I just want todo the channel art, so I'm going to click add channel art hereOr another choice is the little pencil to edit the channel art there.And, of course, that will be available if you are loggedinto your own channel, you can't change someone else's channel art.

So I'll go ahead and edit the channel art.Okay.So, you see that we can drag a photo here fromyour computer or, go ahead and browse for it, which we'lldo in a second, we can also go to, existing folders that.Anything we've uploaded previously to YouTube in ourfolder collection, or we can look at the gallery.These are the images provided by YouTube.But we do want to upload our own photo, and yousee that we have a recommended size and a max file size.I'm actually going to defy this andsee how it works out for us.

But I do want to click for a section on how to create channelart, because it's very instructional what they'vedone here for the different YouTube applications.Okay, so this is just a help page and if you're curious about howto get help in more subjects pleasedo check that out in YouTube essential training.Because help on web apps is quite helpful. So here is the informative diagramthat I find really fascinating and you seethat the entire image is the image you upload.And here you see that at about 1500 byabout 400 pixels, that's the banner we've been looking at.

And then you see that on a tablet, the banner is bigger.And that there's a maximum for how wide it can go on your desktop that's there.But then you also see theoutline for the entire photo being used for television art.There's also a cropping for mobile art so we're going to Upload oneimage, but it's going to be used in three or four different ways.So the strategy of figuring out an imagethat works with these different crops is really,really interesting and you may have to playwith a lot of images, re sizing them andjust, just playing with them to see what will be attractive in the banner.

But also be attractive in the big screen.I look through a lot of Kinetico images to find onethat I really liked and I'm going to show it to you here.And you will see the way this banner comes through.It's kind of nice cause we'll have a little bit of the sun flower, and a littlebit of the solar panel And hopefully alittle bit of the sun flower in the banner.we'll see how that works.I do want to note that we are in excess of these parameters with this image.And if you need to micromanage this, you can resize.

So there we see a a preview.And we see that there's the way it'll lookon the desktop, the television and the mobile device.But we can adjust the crop.And again, I took a large raw image from doing All my adjustments here.You'll certainly have more control if you go into Photoshop and you start resizing.And you could even make some layers withthe outlines of the different sizes, like a template.But here's the adjustments that are available in You tube.Okay, so we can't move all the parts around,but we can Adjust them together getting the different parts.

So, we can size and we can move, and somewhere I am just really micro managingthe banner here.I really want to adjust the composition of the Sun burst and the actual sunflower. Yeah.I think I might like something like that.You see where I'm going there? I'm creating a composition in the banner.Keep in mind there's going to be a little logo floating here too.So, you can certainly play with this, but , that'sthe one that I'm going to try and then we can previewusing device preview. So there you see the difference, right?Liking that a little more, I'm liking the way the sunburst is peeking in.

Certainly you can play with these pretty much endlessly, but I'm goingto go ahead and lock it in, see what it looks like.Since on that large image, this is takinga little while to update and upload Again, ifyou if you go into Photoshop, you canuse a different tool to sort of micromanage that.Yeah, that's exactly what I was hoping for.I, I think it's really dynamic the way it cropped like that.And what I found as I worked through some othersis I had images that sort of had more in them.And I, I found that sort of, less is more, that when you'redoing these crops, just have a fewelements that you're positioning in the frame.

Is quite helpful.So, there you have channel images and, what'snotable here is the way one image is usedacross the different YouTube platforms.Which I think is unique and, leads to some creative results on these banners.So I encourage you to play with whatever photographs you have tosee how they might fit into these different croppings for attractive results.

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