Simon Rhind-Tutt workshop "Client needs and trends"

The aim of the workshop is to help the company to maximize the potential of their strategic business relationships, be they clients/customers, suppliers, staff or other partner organisations.

The workshop will provide participants with proven ideas and strategies on how they can enhance their service to secure and grow existing client business and to make their agency more attractive to new business prospects. The aim of the worskhop is also to share with participants feedback generated from over 30,000 client interviews globally over the last year of what they want from their agencies and service providers.

Time: December 6 2012 9.00-17.30

Place: Club Shahmatt, Pikk 39, Tallinn

Price: 159 €

The workshop is in English

Registration: sirli@disainikeskus.ee

Covered topics:

■ The changing commercial landscape

■ The need for speed

■ How the impact of digital is changing client attitudes

■ Client / agency relationships are prospering when both sides provide regular and

robust feedback

■ Why client satisfaction is not enough

■ Understanding of the clients' business

■ Putting yourself in the clients' shoes

■ Ideas that travel through all potential communications channels

■ How clients lack of time is effecting agency relationships

■ How quality of service can be a competitive point of difference

■ Electronic communication

About Simon Rhind-Tutt:

Simon started his career in advertising with Benton and Bowles, working with blue-chip clients like Sony and General Foods before moving to Young and Rubicam – where he won an advertising effectiveness award for Fine Fare Supermarkets.

He subsequently joined Grey Advertising, where he became the first marketing director in a major advertising agency, and was part of the team that doubled the agency's size in three years.

Simon's career then took him into the design industry where he became marketing director of Michael Peters – which was then Europe's leading independent agency.

Two years later he set up his own packaging design company – Wickens Tutt Southgate – which rapidly became a top ten agency with a profile to match.

Simon sold his part of the business to set up Relationship Audits & Management at the end of the nineties.

Simon is a frequent contributor to the trade press and regularly speaks at industry conferences on client-agency relationships.