Facebook Profile and Image Sizes Cheat Sheet

Navigating the world of social media can be difficult. In order to engage users, there are a variety of steps you’ll need to take.

Taking advantage of each platform’s targeting and advertising capabilities is a key step, however it’s also important to ensure you’re using powerful and engaging images.

Facebook currently has 1.7 billion users, making it a top choice for those working in social media, brand managers, graphic designers and more. It’s highly-targeted advertising features and image-heavy platform make it easy for anyone to grow their brand and build an audience.

However, as TechWyse notes in their infographic on Facebook Image Sizes and Dimensions, Facebook is frequently updating it’s platform, meaning you’ll need to stay on top of the latest image sizes and dimensions to prevent image pixelation and clumsy text.

Thankfully, this infographic covers everything from business pages to page posts and ads and more.

Facebook Profile and Image Sizes Cheat Sheet Infographic Summary

For your company business page, this infographic covers the dimensions for profile photos, cover photos, shared images, links and videos, and app images. It also notes that narrow shared images may have some gray space.

There are also a variety of page post image dimensions to keep in mind. Sponsored page posts have a 20% text limit on the image, and will scale to fit the longest edge. For sponsored posts that appear in the right column, images will be a thumbnail size of 254x133px.

Throughout the infographic you’ll also find character limits and the aspect ratio for each image. For example, video images have the recommended upload size of 1200x675px with an image aspect ratio of 2:7:1, and have the following character limits:

Text: 90 characters

Headline: 25 characters

You can also see how images will display on mobile. For example, sponsored posts have the recommended image upload size of 1200x900px but will appear on mobile up to 626x840px.

Keep in mind that if you neglect to choose the centre part of your image, Facebook will automatically choose it for you. As well, if an image is smaller than 470x246px, it will render as a thumbnail.

It’s difficult to know when Facebook will release its next update. Most recently, we saw changes to the design of business pages, image dimensions for event response ads and the upload size and duration for video ads. However, this infographic will be updated as Facebook makes changes.

The importance of visual assets in your social media campaign can not be understated. Users engage with high-quality images, helping you to promote your brand, company or event. If you’re spending time and resources designing images for Facebook, ensure that each image meets Facebook’s guidelines so you don’t have to go back to square one.

All of the above information will ensure that you stay ahead of the curve in your social media strategy. Download or bookmark the below infographic to ensure you have a quick and easy reference while creating engaging images for Facebook – or simply print it and hang it in your office or on your desk.