Our PR Coordinator is the ultimate sports fan, and despite his horror at it all, he can’t take his eyes off the social media-induced drama on the court/field/rink. Between bites of popcorn, he explains how social media has warped journalism and behaviour in the industry.

We at Eighty-Eight leaned in hard to the TIFF buzz this year, skipping out at all hours of the day to enjoy a film. Our Senior PR Manager Morgan took polls in order to award movies the praise we felt they deserved.