Sabira Arefin, founder and CEO of LocalBlox, has announced that Dane Madsen has joined the firm as an advisor. The visionary founder of YellowPages.com brings a wealth of experience with start-ups and small business marketing, an arena in which LocalBlox excels.

Ã¢â‚¬Å“I am truly honored and delighted to welcome Dane Madsen as our advisor to LocalBlox,Ã¢â‚¬ said Arefin. Ã¢â‚¬Å“As an Internet pioneer, he is truly passionate about helping local businesses online.Ã¢â‚¬

A well-known and respected stockbroker, Madsenâ€˜s parents owned a small business and he managed a family-owned small business in his early life. Those experiences built a foundation of knowledge upon which he drew when he launched YellowPages.com. A self-made business icon, Madsen is cognizant of the challenges faced by small business owners and entrepreneurs.

Madsen and two partners purchased the YellowPages.com domain in 1996 and began with a small hosting package. Those humble beginnings fostered the growth of YellowPages.com to one of the highest valued Internet domain names of all time. His unique perspective will serve LocalBlox well as the firm continues to grow, expand and provide affordable high-tech solutions to companies across the U.S.

LocalBlox features two distinct facets. One is a community-based platform that provides the means for community members to share information, plan special events and keep each other advised of news to promote neighborhood safety. The other aspect of LocalBlox supports businesses and entrepreneurs in their endeavors through business tools, apps, software and a comprehensive array of business services.

Conducting commerce in the new economy can be very costly and limit access to state-of-the-art technology for firms with smaller budgets. LocalBlox provides SoLoMo for SmallBiz, allowing companies to reach new and established consumers with geo-targeted location. Mobile messaging provides businesses with the means to deliver coupons, special deals and promotions to anyone with a mobile device.

An integrated social media platform offers additional ways for companies to increase visibility and manage their reputation. Member businesses can distribute offers to top level social media networks, search engines, yellow pages and directories for additional exposure. Mobile marketing options are available, offering an environmentally friendly and cost effective alternative to paper mailings.

Businesses receive a free add, inclusion in the firmâ€˜s comprehensive business directory and a SEO-enhanced member page to achieve higher search engine rankings. Business owners have the ability to network with others to share ideas and information or collaborate on mutually beneficial projects.

LocalBlox serves over 60,000 neighborhoods across the U.S and is dedicated to providing businesses with sound solutions and cost effective ways of conducting commerce to build financially strong neighborhoods. The addition of Dane Madsen as an advisor provides the firm with the experience, expertise and knowledge of a world-class entrepreneur who understands the unique business environment of todayâ€˜s market and the special challenges facing small business owners in the new economy.