Design.

Design.

Apps aren’t just a collection of taps, swipes-ups, swipe-rights — collective mechanical inputs turning into automatic outputs. Apps have the power to augment the human experience and the human experience is the key to unlocking the potential of what an app can do.

I don’t start my design with a grid or a mock, I start with the human experience. The understanding of human experience starts by understanding the choices. Choices made at the occurrence of specific events make up the epidermis of your product experience.

For the past several years, I've strived to uplift this aspect of building great digital experiences. Here’s a collection of my selected work.