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Friday, June 10, 2011

AFRICAN FASHION DESIGNER: Alali Boutique

When
you live in the most populous country in Africa , its hard to be a
recognizable brand unless you have the talent to show for it.Being
a great designer is not only about sewing clothes, but know how to
style them ,market them , have a target market and so on .A person left
a comment on this blog one day asking me "how come half of designers
you present on this site are Nigerian?" I responded"

Because they know how to market themselves". Seriously there no excuses for an African designers anymore not to be out there with the multitude of sites dedicated in promoting their work. Anyways There’s a new African fashion house to keep an eye out for when going shopping next time: Alali Boutique. Here is a description of the label according to their site.

"Birthed to meet the need for chic, ready-to-wear, quality clothing without the outrageous price tags, ALALI is an embodiment of modern femininity.ALALI pieces are creatively crafted to encompass different kinds of looks/occasions - from hanging out with the girls to barbecues to weekend night outs and a host of others – all with an emphasis on effortless charm."

So what do you think of Alali Boutique? Is it one of your favorite fashion houses? designers? would you like to see more from them . Always let me know if there are any other designers you’d like to see spotlighted on Ciaafrique in the future .