SportsBet.co.za, has become among the first South African online bookmakers to launch a new affiliate programme using a white label version of the Income Access affiliate marketing software.

South African bookmaker SportsBet.co.za provides competitive odds on a range of national and international sports and horse racing events. Additionally, SportsBet.co.za offers live in-running betting on daily events and is powered by Australia’s BetOptions WAGERplayer software.

Lisa Haines, CEO of Sportsbet commented, “We are one of the first sports books to offer an affiliate programme in South Africa, and with the sports betting market exploding, it makes for an opportune time for affiliates to come on board.”

Since 2002, Income Access has worked with operators and affiliate marketers alike, to help them succeed in the online gaming space. Income Access offers four types of services to cater to different marketing objectives: an affiliate network, affiliate software, affiliate management, and an SEM agency. Income Access also emphasizes affiliate marketing transparency.

Given Income Access’s track record, the choice was relatively simple for SportsBet.co.za. “We are ready to leverage a very unique opportunity in South Africa, and using the right software will give us the tools we need to analyse, strategise and ensure all of our partners are successful,” added Lisa Haines.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com

Resources

The Ayre Media Group is based in Antigua in the West Indies with teams in London, Manila and Vancouver covering the global gambling industry.Along with ensuring fair coverage of the gambling industry we highlight the great work of the Calvin Ayre Foundation.