Social Media

Urbanites are savvy and changeable consumers of content. Time pressures mean they don’t have time to wade through endless streams of information to find what it is they want to read or watch.

As they are more likely to actively use Facebook & Twitter, they utilise these platforms and others as aggregators of content from around the web.

Metro’s social channels essentially act as portals of discovery, providing our urbanite audience with a curated, relevant stream of engaging content that is designed to be readily shared amongst their peer group and beyond.

Urbanites hate to be out of the loop, so social is the easiest way for urbanites to remain always on and in touch with what is going on. The community nature of our social channels also encourages consumer-brand and consumer-consumer conversations, increasing the depth of engagement with the brand.