With online commerce, the need for store locations has become weakened. Now more than ever, it is critical that stores create a tactile, visceral experience of the brand. The near future will help personalize the in-store experience with sales and advertisements based on personal shopping and...View full entry

About this Blog

I will chronicle my design research and degree project, providing commentary on my thought process at the time. From there, I will transform the body of work into a book which seeks to place into dialogue the two (currently) separated semesters of work.