coupons

If you haven’t been to Save.ca lately you need to check it out as you will find that the user experience is greatly improved. The experience is simply much more user friendly. The majority of the flyers are now fully tagged which allows the user to create shopping lists, find the store closest to their location, share favorite deals socially (I do this daily), add the retailer to favorites lists and click through to the company website. Download the app and you can scan your favorite loyalty cards, redeem coupons through the cash back feature, find stores using your phones GPS signal and it gets better. Check out the new deals section, read the articles to improve your shopping experience and even step up your game in the kitchen by watching one of our how to recipe videos. If partying is more your thing join the next Twitter party which are always among the top trending events on Twitter. Of course there is more so it’s time to check it out.

What does this mean for our advertisers?

Replacing the flat rate model we once had we will put your company on a cost per view (CPV). How this works is we agree on a budget for each flyer campaign and it is up to Save to hit that budget on a CPV basis. This encourages a relationship between Save and the advertiser to grow together and it is up to us to deliver the audience we agree to at the start of the campaign. Once we show a high ROI we know if we can increase the flyer views the advertiser will see the added value with the increased investment. This is our standard flyer view opportunity. Now comes the fun part! The flyer tagging allows us to share metrics well beyond flyer views, page views and impressions. We are able to share product information such as which flyer items are being clicked on most frequently, click thrus to the company website, total items added to shopping lists and total dollar value added to these lists. This is valuable information which can help with planning of future flyers in terms of products but it also shows the likely ROI as we know these shopping lists are being used for the consumer’s next shopping trip. In order to maximize the traffic we will also include your flyer with a save.ca e-blast to our 1 million subscribers coast to coast. This isn’t even close to everything the site has to offer but since I like to keep my blogs to 500 words or less this is all you are going to get for this one. You will just have to set up a meeting to discuss your next flyer, deal or coupon campaign and I will knock your socks off with the all new Save.ca.

If you are like me somewhere in your home you have a drawer full of coupons that magically landed in your mailbox. For me personally given the fast food junkies who live in my house that drawer is full of restaurant coupons such as Mcdonald’s, Harvey’s, Montana’s Cookhouse, East Side Marios, Boston Pizza you get the idea. And yes that is really what is in that drawer as I just double checked. If you pay attention like I do you will notice that your mailbox is jammed in January with these types of deals. This is not a coincidence as these chains have focused marketing departments that rely heavily on analytics while being very ROI driven. In reality the most important stat for coupon advertisers is redemption and simply put this is higher in January than any other month hence the repeated annual cycle. So why the heavy response in January? It really is a common sense approach. The month of December is our biggest retail month of the year in terms of spending for obvious reasons. Many Canadians put themselves into debt and spend the coming months catching up. So naturally this results in consumers looking for deals, and more specifically coupons over the coming months. This hits its height in January as the credit card statements are actually coming in, the weather is gloomy, people are more depressed and everyone is looking for a bargain. In some cases this may be a psychological effect but either way it drives major spending through coupons.
There are numerous ways to reach this audience such as your local Metroland newspaper, one of our direct to door products such as FlyerMail, a direct mail campaign (see Metroland’s Simpofly for an easy way to do this) or an online campaign through a deal site such as WagJag or Save.ca.
I am going to provide one example of one of my direct to door advertisers A&W who often has a campaign in January. If I take just one market of 54,000 doors in FlyerMail which is a $2500 total investment they will get upwards of 2000 coupons back which is a 3.7 per cent redemption rate. You don’t need to be a mathematician to figure out when the offers are structured properly this has a very high ROI.
So the time is now to start planning for January, get your offers in place and come up with a strategy so that you can tap into an audience that is out there looking for deals and ready to spend but you need to have the correct bait to reel them in.
Follow me on Twitter @Geoffjosey

Later today I will posting 14 new save.ca customers online in the Kingston region which reaches the greater Kingston, Belleville and Brockville areas. If you are looking to reach a deal seeking audience why not do it with one of Canada’s leading flyer, deal and coupon sites such as Metroland’s save.ca. Even though this is a national site this is the perfect opportunity to get your message to a local audience who are going online looking for bargains and you will get noticed with large retailers such as Shoppers, Home Hardware and Metro just to name a few. Users go to Save.ca and search online flyers, deals and coupons based on category or just generally browse the flyers in no particular order much like they would their Metroland newspaper. All flyers are fully tagged so you can create a shopping list and share your deal socially to your audience so it’s very user friendly. There is also a very popular save.ca app which will display flyers and deals closest to you based on your location using your mobile devices GPS signal. One of the latest features, the cash back option gives users the option to get paid to shop. You simply go out and shop, submit your receipt and you get a cheque in the mail. For example if there is a 50 cent off coupon on pasta out there and you don’t have it no problem simply send in your receipt and you get that 50 cents back.

Most of my clients are looking to reach this bargain hunting audience whether it is with the Metroland newspaper, direct to door products or our online audience. Save.ca is the perfect way to do this while being very cost effective especially for a local retailer or business. Users only go to Save for one reason to find bargains so make sure you look at this site the next time you are planning your newspaper, flyer distribution or direct mail campaign.