NewsGrant Victor Partners with AppCard to Create the Industry’s First Integrated ATM Loyalty Program

September 19, 2013

Grant Victor, the foremost retail-style ATM service and solutions provider in North America, today announced a partnership with AppCard Inc., provider of an innovative customer loyalty solution, to provide the industry’s first integrated ATM loyalty program for retailers, merchants, and ATM operators.

“This is an exciting new development within the industry. AppCard brings an incredible amount of expertise and innovation related to customer loyalty, which once integrated to the ATM will change the way the value of ATMs is perceived by a merchant, retailer, hotel operator, etc.,” said Jeff Matthews, CEO of Grant Victor.

Current and future integrations of AppCard’s technology into ATM machines provide promising opportunities. Retailers and merchants utilizing the AppCard loyalty program will eventually have the option of awarding additional loyalty points through ATM usage, have access to powerful consumer shopping behavior analytics, and provide personalized offers at time of ATM usage to drive incremental purchases within the location. “With this new unique product offering, there will be new visibility into the usage patterns of ATM consumers in the marketplace. Utilizing patent-pending technology, we will finally understand and substantiate the spending uplift provided by an ATM within a location,” continued Matthews.

“We look forward to an ongoing strategic partnership with Grant Victor in the ATM industry. Together we will further our integration in an effort to drive loyalty and value to ATM locations. Grant Victor’s industry leadership, expertise and reach, paired with our solution will fill an important void that has always existed in the ATM industry,” said Yair Goldfinger, CEO and Co-founder of AppCard.

The partnership and integration will be showcased at the upcoming National Association of Convenience Stores conference held October 13th – 15th in Atlanta, GA.

About Grant Victor

Founded in 2000 and headquartered in Kaysville, Utah, Grant Victor is the foremost retail-style ATM service and solutions provider in North America. Grant Victor wholly owns ATMequipment.com and OptConnect, and together this family of companies facilitates the access and convenience to cash in the consumer marketplace. In 2012, Grant Victor was ranked #96 of Financial Services companies on the Inc. 500 | 5000 List of Fastest Growing Companies in the United States and was also rated as one of the Best Companies to Work For by Utah Business Magazine. Grant Victor and its companies are U.S. Board Members of the ATM Industry Association (ATMIA) and are active in shaping and sustaining a healthy ATM industry in the long term.

About AppCard

AppCard™ is a next-generation customer loyalty platform that is changing the way merchants communicate with their customers. The platform provides merchants with effective tools to raise profits and increase customer retention: up to five-tier loyalty platform, a deep analytics engine, rewards, and personalized offers. With AppCard, launching a loyalty program is easy and intuitive. The setup requires no integration with the merchant’s POS and takes less than 20 minutes. The AppCard smartphone and Web-based applications increase stickiness, making offers more visible to customers and driving more customers into a merchant’s store again and again. Founded in 2011 by the team behind ICQ (the world’s first Internet-wide instant messaging service), Dotomi (changing the way e-tailers communicate with their customers over the web), and Jajah (changing the way consumers initiate international phone calls over the web), and backed by Peter Thiel, Pay-Pal co-founder and former CEO and first investor in Facebook via Founders Fund, Eric Schmidt, Google Chairman, via Innovation endeavors and Jerry Yang, co-founder and ex-CEO of Yahoo, AppCard is changing the way merchants acquire and retain their customers. For more information, see www.appcard.com.