SEO in England, digital marketing in the U.K.

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Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

Imagine this. You are Irish. You live in Ireland. I mean, The Republic of Ireland. You want to buy clothes from Tesco. So you go to Google, start typing tesco clothing and you click on the tesco.com website that pops up. You choose your best fit and want to buy it. And – damn! – it’s only available in the U.K.

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

In our previous post we have discussed the fact that it can be sometimes challenging for Western companies to grasp Chinese cultural differences. These challenges are, however, not exclusive to China and can often arise even when you expand to a seemingly less mysterious country. This will be obvious after analyzing a story of an American electronics mega-store Best Buy and its failed attempt to enter the UK market.