Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising→

Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media→

Bob ApolloApril 28, 2015 I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can somehow ensure that you miraculously never lose another deal to “no decision”. Well, I beg to differ, and not just because the idea that any one factor can guarantee that … Continue reading Acronyms Away! Why COI Trumps ROI→

Jason Dea November 22, 2014 At the end of the day our job as is a pretty important one. By helping entrepreneurs with marketing, through software and services, we’re helping them chase their dreams and “build their brands”. Building a lasting brand is the goal of every entrepreneur no matter what size. Brands … Continue reading 5 Ways Authenticity Trumps Your Business Plan→