Motor insurance group Admiral has struck a new two year title sponsorship deal with the Welsh rugby team.

Motor insurance group Admiral has struck a new two year title sponsorship deal with the Welsh rugby team.

The new deal, which runs until 2015, has been agreed between the FTSE 100 business and the Welsh Rugby Union.

Admiral’s logo first appeared on the Welsh team’s jersey in 2010 and will now be retained until the next Rugby World Cup.

The value of the new deal has not been disclosed.

Admiral’s decision to extend the partnership strengthens the bond between two of the most high profile and successful organisations in Wales.

WRU chief executive Roger Lewis said: “We are delighted to be able to welcome Admiral on board for a further two years

“It is always pleasing when a partner is interested in renewing sponsorship, it tells us we are doing something right and it is testament to the power of the WRU brand that a major company in Wales is now signed up with us until 2015.

“After a major sponsorship announcement like Admiral in 2010 there is a lot of hard work which goes on behind the scenes from both parties to ensure the partnership works.

“It is encouraging news for everyone at the WRU to know that Admiral can be counted as a satisfied customer in that respect, but it is also a huge endorsement of Welsh rugby as a whole that we can command and retain the interest of such a major blue chip company.

“Welsh rugby is a brand which defines Wales as a nation and it is important for us to have a major corporate alliance with our jersey sponsorship.”

Admiral’s director of communications Louisa Scadden said:“To see the Admiral on such an iconic shirt gives all our staff and their families an immense feeling of pride,” said Louisa Scadden,

“Our sponsorship with the WRU has always been about giving something to our staff and the success of this partnership over the last three years has clearly exceeded our expectations. Our staff have really embraced the partnership and it was obvious we should continue working with the WRU.”