The award-winning operation has won over 550 awards and is also a multi-winner of the prestigious Frontier Awards.

Dubai Duty Free received its twelfth Superbrands Award at the Superbrands Tribute Event held in September at the Inter-Continental Dubai Festival City.

The airport retailer was awarded with ‘Superbrands’ status for the eleventh time while it was the only brand to win the much coveted “Brand of the Year” award over two consecutive years (2010/2011).

The award was presented by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which comprises of councils throughout the world. The UAE Council consists of senior executives from top companies within the emirates.

Commenting on the achievement, Dubai Duty Free Executive Vice Chairman and CEO, Colm McLoughlin said, “We are delighted to receive our thirteenth Superbrands award which is a remarkable achievement and I thank the council members and associates for voting for Dubai Duty Free. This award is essentially a well-deserved endorsement of our brand and organization and reflects our efforts over the past 33 years."

Present to receive the award from Mike English, Director of Superbrands Middle East & North Africa was Sinead El Sibai, Senior Vice President for Marketing and Bernard Creed, Senior Vice President for Finance of Dubai Duty Free.