Pragmatic Marketing Insights You Can Use

SaaS Benchmarking Stats are a prerequisite to develop and execute and effective go to market strategy for a SaaS company. Fortunately, Pacific Crest has recently completed a survey to establish a series of SaaS benchmarking stats. The goal of the 2016 Pacific Crest Private SaaS Company Survey is to provide useful operational and financial benchmarking data…

A B2B annual planning template will improve the less than optimal annual planning process in many companies, both large and small. Within large firms the process consumes at least a quarter or two and the amount of process and procedures is overwhelming. In contrast, within many SMBs there are so few resources that the annual…

SaaS Marketing is different than traditional enterprise software selling and the differences vary by the type of SaaS sales model. Regardless of whether a company sells a SaaS or on-premise solution, the goal is the same—maximize revenue and minimize the cost of acquiring customers. With a SaaS solution however, the role of marketing within the…

Gartner Go to Market Strategy – Gartner has unveiled their top 10 predictions for IT and users. Now, savvy B2B sales and marketers will embrace that wisdom into their go to market strategies and tactics. The digital innovation wave continues to gather momentum and is redefining markets and entire industries. Below are the top 10 predictions…

Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go-to-market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go to market (GTM) strategy. A holistic and integrated GTM strategy is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.

Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis. Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner. Build an integrated, holistic go to market plan that guide flawless marketing execution.

Go to Market Resources for Sales & Marketing

Over 100 pragmatic, actionable blog posts written about go to market strategy, sales and marketing have been written by a CMO that has worked with over 25 companies (G1000 and startups).

It’s hard to keep up with the flow of information that is generated daily to find the gold nuggets. Each month we search Gartner, Forrester, IDC, IDG, McKinsey, Deloitte, PWC and others to summarize the information that is essential to develop go to market strategy and execution.

Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go to market examples they can compile into a holistic and integrated go to market process

These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources

Why Reinvent the Wheel?

Go-to-Market Strategy is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go to market processes to efficiently and effectively build strategic go to market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go to market best practices to set your project and team up for success.

Give yourself and your team a serious head start with proven go to market strategies to easily build upon. With these crucial go to market building blocks at your fingertips, your GTM team will enjoy a significant advantage while developing, executing and articulating your company’s go to market strategy. Our GTM strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.

What people who matter say about us.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

5.0

2015-01-06T20:24:05+00:00

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

https://www.fourquadrant.com/testimonials/alan-sebnick/

Edward Young

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.

4.0

2015-01-22T12:34:10+00:00

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.

https://www.fourquadrant.com/testimonials/edward-young/

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

4.0

2015-01-06T20:25:09+00:00

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

https://www.fourquadrant.com/testimonials/jj-simmons/

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

4.0

2015-01-22T12:34:25+00:00

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

https://www.fourquadrant.com/testimonials/william-lesniak/

Patrick Sheldon

In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.

5.0

2015-01-22T12:29:57+00:00

In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.

https://www.fourquadrant.com/testimonials/patrick-sheldon/

4.0

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Services

GTM Marketing Strategy

Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

About After 25 years of Marketing with F500 and startups, Peter formed Four Quadrant, LLC in 2004 so he could work with as many CEOs, GMs, VPS and VPMs as possible. The focus has always been to provide more experience than what an organization thought they needed to ensure that considerable value was delivered with each engagement, with the shortest ramp and the most efficient spend.