Produced by Nick Didia (Pearl Jam/Springsteen/Rage Against the Machine) from studio 301 in Ash’s home town of Byron Bay, "NOW" is set to stand as a sonic landmark in Ash Grunwald's career as a respected Australian roots musician. Grunwald delves into a more experimental and modern approach explaining his intention was to create a “modern psychedelic, sci-fi, swamp rock, blues album, if there is such a thing. HA!” Drawing inspiration from collaborators Ian Peres (Wolfmother) on synth, Pete Wilkins (formerly Blue King Brown) and of course Nick Didia, Ash aimed to approach the album with a traditional power trio reminiscent of seminal acts such as Hendrix and Cream.​Hear "NOW" all this week on www.rabbitradio.com.au.