SPORTAINMENT

EXPERIENCE 2.0

FOCUS

All eyes on you

The action happens where you are. Everything focuses on you and your experience, before, during and after the race. Communication, interaction and sharing become more personal and better suited for your needs. All you have to do is enjoy the ride!

COMMUNITY

The new power structure

Home to everything that energizes your experience. You don’t just attend an event, you get together with people who share the same excitement and passions. Socialization and sharing are not just by-products of the experience but central to it.

TECHNOLOGY

Empowering your race

Not just a gimmick, but a focal point of the whole experience! Our own technology and digital solutions empowered us to improve all sport experiences. Getting ready for a race, checking and storing results, bragging about and sharing your experience have never been easier and more meaningful.