(HILLSBOROUGH, NC) -- Adam & Eve has become the official sponsor for KSEXradio.com, the hottest spot on the web for live triple-X radio. Adam and Eve has become KSEX's "Executive Sponsor" for the station, in which everything KSEXradio presents will involve Adam & Eve.

So, what does it all mean, now that KSEXradio.com is presented by Adam and Eve?

Adam and Eve will be featured in everything from print to advertising, audio commercials, station promotions, and live events held by KSEXradio.com .

With this new deal, Adam and Eve has agreed to "partner" up with KSEXradio in a new DVD line to come out in 2004. The theme of the series of DVDs will be similar to that of the KSEXradio format -- uninhibited, real sex. These reality TV-style DVDs will contain random shows that appear on KSEXradio.com. Now, the consumer can finally own and keep what goes on deep within the walls of KSEXradio.com.

KSEXradio.com's Program Director Wankus said, "I'm very excited about this new relationship with Adam and Eve. When we first chased the idea of doing videos, we tinkered around with a bunch of small companies that looked to us for advice. We're an internet company putting out a great product but we didn't know anything about how to market porn flicks. Finally, we decided that if we were going to do it, we were going to go with the best. We at KSEX are looking forward to the future between our two companies."

"We're really excited about the partnership, both the adult talent and the business partnership," says Sean Trotter, Chief Technical Officer at Adam & Eve.

With Adam & Eve as a sponsor, KSEXradio.com will have access to Adam & Eve's incredible marketing machine and distribution for KSEXradio.com

For talent concerned that they will have to take part in every sex scene, "This isn't the case," says Wankus. "We at KSEX do not expect our normal flurry of guests to come on and perform sex scenes. The regularly scheduled radio shows are designed for promotional purposes, and guests will come in and do what they normally feel comfortable doing at those times."

Not only will the DVDs include material from the broadcasts, but scenes done before and after the shows, giving the consumer the inside scoop on what really goes on at KSEX when the microphones aren't on!

Adam & Eve created the adult mail order industry in 1974 as the first mail order condom distributor at a time when cheap, effective contraception was unavailable in most areas. Since then, Adam & Eve has set the standard for adult retail with a range of products including adult videos and DVDs featuring Carmen Luvana, Jenna Jameson, Chloe and more, lingerie and sex toys. In 1996 Adam & Eve led the way into the digital millennium by becoming one of the first, and certainly the largest, adult retailers on the web when it launched AdamEve.com. Now, thanks to Phil Harvey's vision and the support of over 300 employees and millions of satisfied customers, Adam & Eve stands for sexual freedom, intimacy and safety through its products, services and health information.

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