CURRENT READING: WORK FOR MONEY DESIGN FOR LOVE: DAVID AIREY

David Airey wanted to help designers with starting and running their businesses via this book.

"By placing yourself in a specific design niche, you decrease the number of competitors and give yourself a greater chance of being the go-to name for the service you provide.» «So by specializing, you increase the conversion rate when it comes to recommendations from your best salespeople – previous client."