"The Birds and Bees Text Line offers one-on-one exchanges that are private, personal and anonymous. And they can be conducted free of parental scrutiny. That lack of oversight is what galls Bill Brooks, president of the North Carolina Family Policy Council.

"If I couldnt control access to this information, Id turn off the texting service," he said. "When it comes to the Internet, parents are advised to put blockers on their computer and keep it in a central place in the home. But kids can have access to this on their cellphones when theyre away from parental influence and it cant be controlled.""