CTH goes OTT with Irdeto, Inview

Leading Thai cable service provider CTH Public Company Limited has tapped Irdeto and Inview technology to develop an over-the-top (OTT) and hybrid version of its core service.

The pay-TV firm currently offers its customers more than 140 channels, 30 HDTV, including premium content such as Barclays English Premier League (EPL) football. Yet it has a mission to provide its customers with services beyond its existing cable networks.

CTH will use Inview's software platform to provide either a pure OTT or a hybrid broadcast and OTT offering in one seamless user interface. Its Liberator middleware supports a next-generation user experience supporting a range of OTT services, allowing CTH to be able to promote content and generate new revenue streams from advertising and other services. Such revenues wil be protected by Irdeto multiscreen media protection solutions.

"CTH is prospering and we expect continued growth as we expand and evolve our offerings," explained CTO Akradej Supamahitorn. "We needed strong, experienced OTT partners to help us provide the most compelling pay-TV services to our customers. We found what we were looking for in Irdeto and Inview, who have been trusted partners for quite some time now and provide us with a seamless user experience and dynamic, studio-grade content protection. We have complete confidence that 2014 will be a successful year for CTH."