OushiiSushi

Polishing the Japanese Cherry blossom & its typeface was the perfect idea to build on: for the Japanese, the Cherry Blossom, which appears in Spring, is an annual spectacle, much beloved by them. It represents the fleeting transience of life, its beauty and fragility, and serves as a reminder to be mindful, to enjoy life to the max, seizing the day, paying attention to beautiful moments – the kind of indulgence that sushi offers.