The present paper has as objective to discourse about the production of Graphic Communicational Artifacts by adults and children. As Graphic Communicational Artifacts we consider all types of visual messages whose emphasis is on communicational aspects such as cartoons, infographics, maps, instructions, etc. The object we approach in this study are sketch maps, meaning cartographic productions with no previous planning. In order to investigate the defined object there has been developed an analysis model supported by three main axie: graphic characteristics, functional characteristics and cognitive characteristics. The experiment conducted by the researchers consists in verifying sketch maps production – the chosen type of Graphic Communicational Artifacts chosen – by children at the same school level, adults with non-specialists and specialists (designers and cartographers). The research method is of a descriptive nature; data were collected by video recording from within the school and university environment and examined qualitatively and quantitatively. The study was based on the hypothesis that children and non-specialists adults show the same skill on the production of such graphic artifacts wich was confirmed throughout the results of the investigation. Some implications could be decteded concerning the educational scope and they involve not only basic education and visual culture but undergraduate Design and Cartography education. Besides thoses contributions, this study collaborates on research in Design approaching of the Graphic Language and Information Design Studies.