What is Lonzo Wire?

What is Lonzo Wire?

If, instead of dating basketball players, the Kardashians and Jenners were basketball players, they’d be something like the Ball family.

There’s Lonzo, the Los Angeles Lakers’ point guard. He’s a 19-year-old who brought initial notoriety to the First Family of Chino Hills with his great court vision and funky jump shot.

There’s 18-year-old LiAngelo. He’s a bruising scorer who’s following in his older brother’s footsteps by attending UCLA – even going so far as to live in Lonzo’s old apartment.

Then, there’s LaMelo. If he’s not the most famous 16-year-old hooper ever, he’s certainly the only one with his own signature shoe.

And, of course, there’s LaVar, the patriarch of the Ball clan, whose every word becomes fodder for hot takes, all while he helps his wife, Tina, recover from a devastating stroke.

Think of Lonzo Wire as one-stop shopping for all things Ball. Whether Lonzo is dropping dimes to Brandon Ingram or rhymes to the masses, whether LiAngelo is preening at Pauley Pavilion or on a red carpet, whether LaMelo is burning up the nets at Chino Hills High or the town streets in his new Lamborghini, whether LaVar is cooking breakfast or crowing about his sons’ accomplishments, you will find it right here. We’ll have everything: the breaking news and analysis, the quick hits and deep dives, the video breakdowns and performance grades, and the memes and viral videos.

Together, the Ball boys (LaVar included) have more than 6 million followers on Instagram, 900,000 followers on Twitter and 700,000 likes on Facebook. That doesn’t include the legions who have latched onto the Big Baller Brand social media channels or the 5.5 million who tuned into the pilot episode of Ball in the Family, their reality series on Facebook Watch from Bunim-Murray (the same production company behind, you guessed it, Keeping Up With the Kardashians).

Will the Balls become the same sort of news cycle and economy unto themselves? That will depend on what Zo, Gelo and Melo do on the court far more than what LaVar is speaking into existence off of it.

Here at Lonzo Wire, we expect the Ball family to remain interesting and relevant due to their precociousness on the court, their personalities off it and the polarizing passion they provoke (wittingly or otherwise).

If it has any connection to the Ball family, you will find it on Lonzo Wire. And if you’re a Big Baller, you should find yourself here every day, too.

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