Google

Google is looking into how to advertise with virtual reality. This past Wednesday (June 28th), Google revealed ways they could show ads with virtual reality. This is part of Google’s new project, Area 120 Workshop, designed to allow employees to… Continue Reading →

Google recently announced it’s big push into Augmented Reality via Google Lens. This brand new technology is called Google Lens, and according to the company, it’s a way to use your phone’s camera to search for information. Think of it… Continue Reading →

Back in March, I made a post about Google’s “Parisian Love” ad. The ad had spawned parodies that went viral, making up a quarter of the high profile Superbowl ads’ views on YouTube. In this post, I posed the question,… Continue Reading →

Even if you didn’t watch the Superbowl, you probably know about Google’s Parisian Love ad. Google’s ad wasn’t flashy or shocking- it was simple love story told through screen shots of Google’s search service. Some advertising pundits have suggested that… Continue Reading →

We just thought this was interesting. According to this article in AdAge, Microsoft is set to spend up to $100 million to promote its new search engine, Bing. While this enormous expenditure is meant to put a dent in Google’s… Continue Reading →