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Rocking out with new content on social media is exciting, you are always waiting for how many people are going to share, like, comment or DM you. But what if nobody is responding to your content? What if no one is even consuming it? What do you do?

Recently a potential customer messaged us on our Intercom and asked how do I get more engagement? He sent me his twitter link and literally he had more than 1 million followers.

Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to native advertising.

Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T!

The content marketing industry is constantly changing. And so are the trends everyone’s trying to keep up with. Today we’ll talk about power words and how you can use them in your website copy to increase conversions.

Writing good email drip sequences is hard work. It takes a lot of testing to nail down the right subject and value proposition, and even then the results may be not apply to your other lists. Each time you build a prospecting list, you may need to start testing your subject lines all over again. It gets tedious pretty fast.

Shopify is one of the biggest and the best software used by most online stores to take their products to a global market. But as the eCommerce industry competition increases, how do you make sure that the traffic you drive to your store makes a purchase before leaving? Introducing exit intent for Shopify by Exit Bee.

See how you can use the plugin to get more sales for your store, instantly!

Email marketing is no doubt the most effective communication channel. Be it about keeping your customers engaged or driving leads to conversions, emails enable you to nurture your prospects into customers with highly personalized messages.

But while most marketers are trying to convert their leads into customers with frequent emails, most get deemed as ‘spammy’ almost instantly. Why?

Most online stores lose out on their sales because of their shipping policies. Some of them charge an additional amount right at the checkout and there are some who are unclear about the policies – both of which turn shoppers instantly off from interacting with the brand.

Pretty obvious if you look at it from the customer point of view, right?

Come to think of it, there are practically thousands of businesses online today. Each one of them have some of the best products and services to offer to consumers, and most of them come with appealing deals.

But how does a consumer decide whose customer it wants to be? That’s where building trust on a consumer’s first visit to your store comes in.

We all know how challenging it is to find topics that your target audience would resonate with and then work on them to churn out a content piece that delivers value to the readers. But more often than not, the most informative of content pieces get ignored – simply because their cover wasn’t ‘attractive’ enough. And by cover we mean, the title of the content piece!

In this post, we are going to share a few title ideas and formulas that will get your content pieces read.

There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.

Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.

Customer engagement is the only hack you need to grow your sales. No matter how many advertisements your business is running, it is the only way to get your ideal consumers involved with what your business has to offer, explore your products and services, and purchase them. After all, the better they understand the value you’re offering, the more likely they become to convert. Right?

So we decided to look into how quizzes – an interactive form of content often used by businesses, can be used to drive more sales.

Exit intent has proven to be one of the most effective website elements to re-capture a visitor’s attention. They have been used by businesses across the B2B and B2C industries to turn their website visitors into subscribers, customers, leads and even social media follows.

But an exit intent campaign is a no-show if there is no strategy behind them. Here’s how using psychological triggers gets you more conversions.

We all know how important it is to make the most out of an internet user’s attention as a business. Those few seconds of him discovering your content and visiting your web pages is what defines whether he would turn into a customer of your business or move on to find another alternative, forgetting what you are offering.

This is why on-site retargeting has become as important as running retargeting advertisements on social media. And we’re here with examples of strategies that have worked to boost sales for the business!

How do you feel when you hear the phrase “conversion optimization”? Or “boosting conversions”? For the not-so- marketing savvy, these words can make him or her cringe. There are so many elements to keep in mind that it can feel overwhelming.

In this article, we’re going to show you how to use the psychology behind dating, which is very much like buying, to walk you through 10 simple ways to boost conversions for your online store.

Campaign Monitor surveyed hundreds of marketers to learn what hurdles they face when it comes to accomplishing their email marketing goals. From improving customer retention to email personalization and contact data quality, the survey revealed there were 7 big challenges where they could use a little help to achieve these goals.

While running various advertisements, being active on social media and other tactics could definitely get you a considerable amount of daily traffic, it is the number of people who actually turn into customers after that, that matters.

Running an online store in an ever expanding industry is challenging. Right from getting your products discovered to nudging people to buy from your brand, nothing is easier any more and even the best of strategies don’t seem to work for anyone.

That’s where you need to understand your industry statistics and we have found the 8 numbers that will make or break your eCommerce success.

Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?

Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?

Growing an email list can be a challenging and sometimes, a pretty daunting task. While we try to churn out the best of content pieces regularly to appeal to our audience, they are somehow never willing to share their contact details before leaving.

With a chance of being spammed by the various businesses that are online, we kind of understand the reader’s emotions. But we understand your goals too!

So here are a few strategies that will growth hack your email list in just 3 months, before you even know it – trust us.

Social media is the place to be, not just for socialising but effectively reaching out to your target audience and promoting your business. But let’s face it, as the number of social media channels increase, so does your opportunity of finding your ideal customers and the competition to grab their attention.

Yes, we have all been there and struggled to get a competitive edge in the market. But while looking for inspiration, we couldn’t help but admire a few social media campaigns of 2016. Here’s taking a look at them all!

Let’s face it, it is becoming increasingly important to win the trust of your target market to effectively convert them into customers. Considering the number of businesses coming online with their products and services, and the number of times the consumers face fraud, it is only obvious for them to make sure they are interacting with the right brand before committing to it.

So we decided to delve a little deeper into why customer reviews are what your business needs to get more sales and how you can get them.

Email lists are important. Be it a B2B business or one in the B2C domain, there is no way you can do without email marketing. But that’s not the challenging part; the challenge is to grow an email list – the one with quality subscribers that are more likely to become your customers. That’s where most business marketers and bloggers go wrong!

In this post, we’re going to look at the most common mistakes made by people while working on their email list.

Let’s face it, out of the 100 visitors that your online store gets, there are practically just about 20 who interact with you and only 2 who make the purchase. So are the remaining visitors redundant? Can they not be converted into customers?

We think not.

In this post, we’re going to share a few ways to make your online store visitors interact with you without seeming too pushy!

Recently we launched a WordPress plugin for all our users who weren’t comfortable copy – pasting a code to their website. And in our zeal to make things even simpler for them, we have added plenty of high converting templates to Exit Bee!

Growing your email list can be really tricky. It is a process that takes too long when done organically and fails too quickly when outsourced. You want to do it fast, but you don’t want irrelevant contact information from the consumer market to be a part of it. You also want to make sure that this email list is able to make your email marketing campaigns successful.

When was the last time you purchased your favourite products from an online store? Most likely while travelling to and fro from your office, sitting at a cafe enjoying a cup of coffee or spending the day in bed, browsing and buying the products you like. Yes, you made most of your purchases on the go and there’s nothing wrong with that!

Consider it a post Valentine’s gift, but we just launched the Exit Bee WordPress Plugin for you. Yes, now it’s going to be even more easier to stop your website visitors from going away without a conversion – this time, with literally no coding skills required.

Online store owners know one thing for sure by now – there is a whole lot of competition out there that they need to face before getting to their ideal customers. No matter the number of deals they are running or the range of products they have on offer, there’s always another store that is beating them to it.

So while you’re looking for some hacks to stand out in the competition, we decided to share some too.

It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.

Why?

Well who doesn’t love a little more love from customers every now and then?

The eCommerce industry is booming and with the convenience that online stores offer to consumers, it doesn’t come as a surprise. But in their zest to taking products and services online, and standing out from the competitors, most eCommerce businesses end up making little mistakes.

Mistakes that result in loss of sales to their competitors!

In this post, we’re going to discuss the website elements that could be killing your online store’s sales.

As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.

A typical consumer today has the option of purchasing a product from at least ten brands or online stores. Each of these stores have competitive prices to offer and the only criteria that makes a visitor decide which one to buy from – the one that understands his needs the best or has a proven record of happy customers.

But how do you know your customers are even happy or what your store visitors are looking for? By asking them of course. And this is where surveys come in.

In this post, we’re going to share a few ways to use surveys to increase your online store sales.

The one challenge that most online stores face, is getting all of their product ranges discovered. While advertisements do the trick for them sometimes, at all other times their visitors leave without checking out what else they have to offer under the same category and the others.

Low discovery rate automatically means lesser value sales. So in this post, we decided to take a look at some ways that can help online store promote their new product ranges effectively.

Greetings to fellow bloggers out there hustlin’ to make it big. It’s a new year and many of us are wondering which content marketing hacks still work and which of them generates the most traffic (a.k.a. $$$).

We got down to business and analyzed our blog’s traffic to figure out on what to focus in 2017 and which were the content marketing hacks that produced the best results.

You have been driving a sustainable traffic to your online store and getting considerable amount of sales as well on a few products. But what about the other products that you offer in different categories or the order value that your store has been averaging over time? Don’t you want to sell more products while you have a visitor’s attention? Don’t you want to increase the order value while you still have a chance to persuade the shopper?

In this post, we are going to look into a few tactics that will help you cross sell on product pages.

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

Now that the holidays are over, most businesses will see a drastic dip in their sales. You could blame it on all the accounting that most people are upto right after their vacations, or simply on them getting back to work, a dip in sales is reality to most.

In a previous post, we discussed a few strategies on how businesses can ensure their sales don’t take a major hit. But in this post, we’re going to discuss how you can use the customers you gained during the holidays to get repeat sales for your store.

The ubiquitous usage of smartphones among millennials has helped usher in a new trend in online shopping, namely mobile commerce. Young people within the millennial generation spend an alarming amount of time on their smartphones. The mobile commerce trend embodies the incorporation of smartphones into everyday life and has become one of the most exciting prospects in online marketing.

Here are 10 steps to create a mobile commerce strategy that actually converts.

With technology advancing continuously, it’s perhaps little surprise the mobile consumer market is growing and evolving at a mind-boggling rate. It’s estimated there’s going to be a staggering 8.2 billion handheld mobile devices in circulation by 2018 – which stands as a testament to the insane reliance we have on technological devices in the modern era.

As the mobile world changes, so too does the way in which it’s targeted towards consumers. Let’s take a more detailed look at how different aspects of the mobile world are changing.

Online shopping is meant to be easy. No having to drive to the store a couple of miles away, move through crowds to reach your favourite brand showrooms or sift through endless clothes kept on display to find the one you have been looking for. But somehow, online stores fail to understand this very basic need of shoppers.

If shoppers don’t understand what the product is, how are they supposed to make a decision of buying it or not? In this post, we’re going to discuss how to improve your online store’s product descriptions to offer a better customer experience and get more sales.

The new year is right around the corner. In fact, just a couple of hours more to getting started with 365 days all over again and we just can’t contain our excitement! At Exit Bee, 2016 has been a whirlwind of an year where each of us has been so neck deep into creating something that our customers love, that we sometimes even missed out on talking to each other.

Here we are to share a little about what we have made so far and are working to make it even better for you!

In a previous post, we discussed how eCommerce stores can boost their holiday season sales. But let’s face it, the zeal to shop online isn’t endless and is eventually going to come to an end as the new year sets in.

Most businesses see a drastic dip in their sales post the holiday season. While some are able to recover from it quickly and bring it to plateau, there are others that have a tough time trying to level up their performance. In this post, we’re going to share a few tips to help you ensure your post holiday season sales don’t take a severe hit!

Your eCommerce store is forever working on how to drive more traffic to its web pages. But how many times have you actually looked back to see the number of people turning into customers? Like, actually visiting some of your product pages and making a purchase or some sort of interaction before leaving?

In this post, we’re going to take a look at the signs of conversion leaks that is causing your eCommerce store hundreds of lost sales.

What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?

While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.

Riding into 2017, content marketing has surely come a long way. From businesses just focusing on writing blogs related to their niche to them moving on to associating them with their business goals; from general blog analytics to associating marketing metrics with the same, this marketing tactic has proven to grow businesses exponentially when followed through with a robust strategy.

Here’s taking a look at the content marketing trends for 2017 that will define your success!