1Malaysia

1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) is an ongoing programme designed by MalaysianPrime MinisterNajib Tun Razak on 16 September 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasise ethnic harmony, national unity, and efficient governance.

Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razak’s 1Malaysia concept in 2010, said Deputy Minister in the Prime Minister’s Department T Murugiah.

Slogan

Ideology

1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.

Public policy

Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort. Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia – people first, performance now."

According to American and German intelligence sources, the plane was mistakenly shot down by pro-Russian insurgents using a Buksurface-to-air missile (SA-11) fired from the territory which they controlled. Their judgement was based on sensors that traced the path of the missile, analysis of fragment patterns in the wreckage, voice print analysis of conversations in which separatist militants claimed credit for the strike, as well as photos and other data from social media sites. On 13 October 2015, the Dutch Safety Board (DSB) released a final report on their investigation into the incident, concluding that the airliner was downed by a Buk surface-to-air 9M38-series missile with 9N314M warhead launched from Eastern Ukraine.