Your Instagram feed is what your audience will see when they visit your account. So put your best foot forward.

In this case, curate your best content. The users must like what they see so much that they’ll hit the follow button.

What Content Should You Post?

Before you can create a cohesive aesthetic, first you must know what to post. Creating content on a whim will result in uninspired posts. You might end up posting photos or videos that don’t align with your brand.

To help you get started, here are a few ideas.

1. Showcase Your Brand Identity

Before setting up an aesthetic, you must first determine your brand identity.