12 New Words for Marketers

12 New Words for Marketers

Since 1828, the Merriam-Webster Dictionary has been identifying the words used in the English language, and what each of them means. It’s updated regularly to include new words and meanings used frequently enough to become public knowledge.

In March, 850 words were added to merriam-webster.com. You may never see, hear or use many of them. However, here are 12 that you may want to be familiar with… if you aren’t already:

Bandwidth: the original definition relating to technology has been enhanced to also mean “the emotional or mental capacity necessary to do or consider something”

Blockchain: a digital database containing information (such as records of financial transactions) that can be simultaneously used and shared within a large decentralized, publicly accessible network; also: the technology used to create such a database

Cryptocurrency: any form of currency that only exists digitally, that usually has no central issuing or regulating authority but instead uses a decentralized system to record transactions and manage the issuance of new units, and that relies on cryptography to prevent counterfeiting and fraudulent transactions

Embiggen: to make bigger or more expansive; enlarge; expand

Demonym: a word (such as Nevadan or Sooner) used to denote a person who inhabits or is native to a particular place

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