Ambassadors

Tiina Vainio holds master's degrees in social sciences and media studies. She developed the Sauna Yoga technique and is highly regarded as a yoga instructor. She has worked for 14 years with the world-renowned Les Mills International group fitness programs, as well as leading marketing and concept design projects with advertising and design agencies for various wellness brands. A few years ago she became inspired by the quiet room in a local health club in London, where people could sit in their bathrobes on sun loungers as they gazed silently through the window at the canalside. This felt very Finnish to Vainio, and it prompted her to think of the sauna, where it is natural to enjoy silence and to be quiet in the presence of other people. She began to refine her ideas into an activity to be done in the sauna. Now there are over 30 companies all over Finland that offer Sauna Yoga classes to their customers. There are 140 qualified trainers. In 2013, Sauna Yoga classes will also be launched in Sweden, Spain and Estonia.

'I like the way they look and feel on my skin. I also really appreciate the fact that they are ecologically sound.'