Android Wear is entering a potentially critical time. Wear 2.0 hasn’t been received nearly as well as might have been expected, with many observers understandably worrying for its future. Watches were conspicuously absent from Google’s big hardware event last week, and the Google Store site refresh has removed all non-Google products, including LG’s recently released Android Wear watches.

According to Lam’s post, it will now be possible to add new features to the platform through the Play Store rather than only with an OTA for the OS. Updating the Android Wear app on your device will be enough for certain improvements to be delivered, and this was done for the first time last week. That update included the following:

3rd party chat app support in Contacts

Reduce accidental entry into the watch face picker

Improve Play Store discoverability for new users

Other features and bug fixes

The team hopes to be able to improve and add to Wear 2.0 without the need for a full OTA, and Lam promised more updates like it in the coming months. Hopefully, this will make it easier and faster for Google to address some of the many shortcomings of Android Wear 2.0 and give the ecosystem a much-needed boost.