Documenting The Culture

INDOCHINO LAUNCHES CUSTOM PAJAMAS

Hot on the heels of its move into made to measure casual wear, INDOCHINO is now disrupting the sleepwear category and launching an innovative range of custom pajamas. Following an overwhelming number of requests from customers, the new line has been carefully curated from INDOCHINO’s vibrant and stylish jacket linings.

Customers can choose from a variety of patterns, including on-trend Navy Polka Dots or a Red Jacquard Micro Paisley (à la 1970s Hugh Hefner). For those looking to push their bedtime look to the edge, there’s the delightfully dizzying Navy Swirl and captivating Floral Burgundy.

Customizations include notch and rounded lapels, pockets, buttons, cuffs and piping. Limited edition pajama shorts are also available—just in time for Spring. For those colder months, custom INDOCHINO pajamas trap in heat nearly completely for added warmth.

Notable Quotes: “Rest assured whether it’s additional piping around the collar or those beautiful bullhorn buttons, our personalization options will do absolutely nothing to affect the comfort or quality of your sleep. But they’ll make you look very cool.” – INDOCHINO Chief Revenue Officer, Peter Housley