Too Big To Miss

A spot designed to promote Tuesday night on CBS in the fall of 2009. The Good Wife and NCIS: Los Angeles were added to the lineup. This is part of a in-house marketing pitch and never aired. Popular music was used combined with night-time city footage and the highlights from the pilots.
This was just a part of the complete package which also included outdoor and print applications.
Art Direction and Design: Dena Serpico
Producer: Dena Serpico
Editor: Cornelius Mack