Conversive Website Design and Infographics

Drive Pipeline With Revised Brand Platform and Positioning

Craft Intuitive Lead-Gen Oriented Website

Capturing Essence of Brand Through Iconography and Imagery

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Conversive drives personalization into chat with a predictive chat engine that identifies users, provides them instant answers to the questions they have, and dynamically empowers customer service representatives to answer the most difficult questions through a robust and intelligent content-management system. In 2009 Conversive launched a concerted effort to revamp their product offering, reposition their brand, and establish greater traction within their category.

BAT was engaged to focus the messaging, capture the brand’s personality and launch a new more intuitive and conversion oriented website experience. Starting with Brand Synthesis®, BAT helped Conversive to segment their buying audience, develop targeted messaging platforms, and develop a robust set of imagery, icons, information graphics and copy to populate the website and collateral elements.