Eagan, Minnesota – Digital Signage Software

Signera produces Digital Signage Software to Eagan, Minnesota

How Your Organization Can Save Time And Money With Advanced Digital Signage

Basically ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly altering, computer generated information with full motion video, text, and animations. Digital signage is regarded to be a dynamic billboard or poster.

As stated before, digital signs are used to display a variety of applications and technologies that greatly help in the advertising and promotion of a business. You’ve probably seen digital screens arriving in many places including super markets, public transportation, etc. In general it can be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet without any cost or expense of changing the physical posters.

For that reason it is very easy and inexpensive to change your targeted message and can be updated on hundreds or countless displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is essential to use the right digital signage software package to ensure that the correct message should appear at the right time.

Here are a Few More Perks of Digital Signage

The principal advantage: A digital sign has the potential to update content and deliver your specific message to specific audiences at specific geographical locations every time and without delay!

Cost and Time Savings: Your message goes out in minutes in lieu of weeks and you save HUGE on not having to print.

Making Money for a Change: If your location has a sensible market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!

Command Customers Attention: A digital sign has the power to stop and get your customers attention through motion and sound similar to a regular TV but the location of the screen is at a more fitting moment.

Such as: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but unsure which manufacturer to go with and would like more information. With a digital screen over that isle supplying more information to your client while they wait for you to wrap up and greet them, they could be watching a short paid advertising presentation from one of your manufacturers.

Studies are proving this form of advertising determines purchasing decisions exponentially!

Prompt and easy update of material: The content of a digital signage system may be changed at various locations and on a predetermined schedule from one central design station by utilizing the internet.

Further details can be found by reaching out to Signera to discuss our digital signage software offers. As the price of computer hardware continues to fall dramatically I think you’ll continue to see increasingly more digital screens popping up in unanticipated places!