Our mission was to create a video about how to make the perfect bed. Kimpton Hotels & Restaurants wanted to put the video on their blog and YouTube channel. Unlike most boring “how to” videos, this one had to be special. It had to be memorable and resonate with the viewer. Our client wanted the video to be shared across various social media platforms. So, we came up with the idea of creating a jingle, which would describe the various steps that it takes to create the perfect bed. The trick was to create something catchy; something that people would remember. We enlisted the help of a Chicago-based composer who created the perfect jingle.
Next, various staff members at Hotel Monaco in downtown Chicago were recruited to appear in the video.
We also brought in a professional choreographer to work with the group! After a few hours of practice on one day, they nailed it. We filmed the next day for a few hours. What came together is (in our humble opinion) an awesome video ripe for social media sharing.

The Museum of Science and Industry’sSpecial Events team at Sodexo hired us to produce a promotional video. The video’s purpose was to show people what it’s like to have an event (corporate, wedding, etc.) at the museum. We used a 25′ camera crane to capture some amazing indoor aerial views of the museum’s huge space.
We also used our Glidecam to film some of the flying ground shots with our DSLR video cameras. Our graphics team created a custom 2D logo animation closing graphic, which matched with their logo and website branding.

The promotional video was embedded on the museum’s website for visitors to watch