It's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies. If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year

It's certain that Google will continue to update their algorithm with more sophisticated signals and ranking formulas; it's only a matter of when. But Panda 4.1 is continuing a several-year tradition of rewarding high-quality original content, and it's likely that this trend will only continue.

Don't worry veterans, you might not get your educational and rehabilitation benefits, but it could be worse. Actually it will be worse if this goes on for more than a few weeks, but let's not go there. Tune in next week, what's next? Witch hunts?

It may not look pretty, but things runs smoothly within my little West Village office/abode. The main difficulty I encounter, besides paper jams I can't fix and money I can't seem to earn, stems from the sheer number of animals who've make their way to YouTube clips.