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Tag Archives: Android

- #Facebook is partnering with Microsoft, McAfee, TrendMicro, Sophos, and Symantec to “incorporate [their] malicious URL databases” and offer more security to its users (Source).

– Google launched a “Share” button for #Google+ that allows web operators to encourage visitors to share content with their Circles (as opposed to “+1″, which indicates endorsement) (Source).

- #LinkedIn launched its long-awaited iPad app yesterday, along with revamped versions of its iPhone and Android apps. Redesigned from the ground up, the tablet version looks nothing like the LinkedIn website and is more akin to a social news aggregator (Source).

- #Android‘s share of the U.S. smartphone market topped 50% for the first time in February, according to comScore’s MobiLens, 17-point increase over February 2011 (Source).

– The anticipated cut in #Hewlett-Packard’s global creative review for its personal computers has finally come down; still competing for the business are DDB in Chicago, BBDO in New York, The Martin Agency in Richmond, and Deutsch/LA in Marina del Rey (Source).

– #Instagram for Android has already been downloaded over 1 million times (Source).

– #Heineken USA is partnering with the James Bond franchise to help push its flagship brand, while launching campaigns for Newcastle Brown Ale and Amstel Light, and introducing a Mexican brand, Indio. The Bond campaign will coincide with the fall release of “Skyfall” (Source).

– #Twitter has updated its BlackBerry app with a number of features that already existed on the app’s iOS and Android versions, such as link-shortening. A new feature also lets you connect your Twitter and BBM accounts, so you can share tweets as BBM Personal Messages (Source).

– Following dismal Q4 financials, executive retirements and reports that the company was to withdraw from the consumer smartphone market, BlackBerry-maker #RIM has issued a statement denying the rumors, although the company says it plans to refocus on enterprise users (Source).

– The Wall Street Journal reports that Google has plans to sell co-branded Android #tablets directly to consumers through its own online store (Source).

- #eBay launched a standalone iPad app called “Watch With eBay” that allows users to shop a selection of items related to the program they are currently watching on TV. “Couch commerce” is taking off, with a reported 86% of mobile users using their device while watching TV (Source).

– According to a new study from NielsenWire, the top 5 retail #mobile apps and websites together managed to reach nearly 60% of U.S. smartphone users this past holiday season. The study also reveals a preference for mobile websites over mobile apps (Source).

- Dallas-based #agency network Moroch landed McDonald’s New York Metro region’s general consumer market business, to the detriment of Arnold. Speaking of which, Ad Agereports that McDonald’s will launch a national TV campaign focusing on Happy Meal next week (Source).

– Google VP for Engineering Vic Gundotra told the The New York Times that the #CTR of Google ads with “social annotations” such as “+1″ buttons has increased of 5% to 10% (Source)

– Google announced it is launching #GooglePlay, a web-based platform that will allow Google users to purchase and consume multimedia content from all their devices. Google Play will thus be a direct competitor to Apple’s iTunes Store and iCloud services (Source).

– According to The Wall Street Journal, new data from comScore indicates that users spent on average 3 minutes per month on #Google+ between September and January (Source).

– #Twitter announced that its Promoted Tweets and Promoted Accounts ad products are coming to its mobile apps on iPhone and Android. For the time being, the ads will not show on the iPad or third-party clients (i.e. Tweetbot and Twitterific) (Source).

Starbucks are leveraging their augmented reality “Cup Magic” mobile app again for Valentine’s Day, after they first launched an AR activation this past holiday season. The app allows iPhone and Android users to display an animation of heart-shaped flower petals flying off their heart-adorned cups and to send a video of the scene to their beloved via email or Facebook.

Starbucks’ continuous commitment to mobile has proved very successful: a mobile payment app launched early last year has already been used in over 26 million transactions and other initiatives such as the use of QR codes on in-store items may have contributed to a recent increase of 16% in sales and 10% in profits.