TV sales departments may have a new wealthy client: the FBI. After 16 years of chasing Boston thug James "Whitey" Bulger, the feds launched a search campaign this week, which swiftly produced a tip leading to the alleged murderer's arrest Wednesday near Los Angeles. So, for those keeping score at home: a massive 16-year dragnet produced no arrest, and a short TV campaign led to a major catch for the FBI. Sales executives may be able to add an "FBI ROI" case study to their pitches. A paid TV campaign like the one this week marked an unprecedented move by ...Read the whole story

The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these. ...Read the whole story

Current TV's "Countdown With Keith Olbermann" is back on cable. He had some good rating news on its Monday premiere, hitting 179,000 viewers among 25-54s, behind MSNBC's 'Lawrence O'Donnell' with 237,000. CNN and MSNBC are in 95 million homes; Current has 60 million TV subscribers. ...Read the whole story

Rentrak, which offers measurement services based on set-top-box data, said it has a deal to make its system compatible with the MediaBank interface. Among other things, MediaBank offers analytics programs that look to assist media buyers. ...Read the whole story

Amid reports that Hulu -- owned by Disney, NBCU and News Corp. -- has been approached by one or more suitors, analysts seem torn over the merits of any such deal. Among the issues, some of Hulu's co-owners have started making their content available on other services, including rival Netflix. ...Read the whole story

Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days of unpaid leave in the second half of 2011. ...Read the whole story

The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform area -- while building awareness of the new Lime product through the hub's features and design. ...Read the whole story

While older, foreign-born Latinos tend to prefer media in their mother tongue, younger Latinos -- both those born abroad and in the U.S. -- aren't nearly as focused on Spanish-language content. They want to see English-language ads on Spanish-language TV. ...Read the whole story

Well, now I am going to have to dig that long-unused Xbox Kinect full-body controller out of its box somewhere and reconnect the gadget that took last holiday shopping season by storm. Frankly, after jumping my ...More