The studio is managed by trained interior designers and architects who will help customers get a complete understanding of various designs, finishes and wood types of the furniture available on Pepperfry.

Talking at the launch COO and Founder, Pepperfry, Ashish Shah, said, “We have opened this Studio for customers to familiarize themselves with our furniture range and get an idea of various finishes and types of furniture available on Pepperfry. Delhi is one of our key markets and the launch of the Studio is another step towards building trust with customers and engage with them to provide a great shopping experience.”

Elaborating further on the concept of the Studio he said, “The Studios are not sales point for the brand. They are great customer interaction points where, as category leaders, our goal is to help them by providing complimentary advisory related to interior design and empower them to make the right decisions to build beautiful homes.”

Pepperfry has received overwhelming response from customers on this concept and is expanding its network of studios. The company plans to open 10 more Studios across key metros in the country by the end of 2016.

The company was founded in 2012 by Shah and Ambareesh Murty.

It is backed by Goldman Sachs, Zodius Technology Fund, Bertelsmann India Investment and Norwest Ventures, Pepperfry has raised $128 million across three rounds of funding.

In the online furniture segment, the company competes with Sequoia-backed Urban Ladder Home Décor Solutions Pvt. Ltd.

Pepperfry Fact File

A Furniture and Home item is sold on Pepperfry every 25 seconds

10,000+ Merchants have sold products on Pepperfry till date

Rs 18,000 is the average size of a furniture order on Pepperfry

Pepperfry’s logistics fleet travels 10,000 km daily to deliver furniture. That’s the same as five trips to the moon and back in an year!

30,000 trees have been planted by Pepperfry through its partnership with the Grow Trees Foundation