The trade is also not very sure of how the IPL Twenty:20 matches to be played between 7 to 10 PM in the evening between April 18 and June 1 and televised live on Sony Max will effect the summer box-office. Please note that the live cricket coverage clashes with prime time cinema business of evening and night shows, which account for nearly 70 percent of the box-office collections of any film.

So this time the Tamil film industry is playing it safe and trying to release the films a week before the IPL tournament. As usual all the four films due carry good pre-release reports, and if they live to their hype then it will be a glorious summer.