BARN Technique to Write Epic SOPs for Masters in 2019

Last updated on March 14th, 2019

Reading Time: 8minutes

Writing a Statement of Purpose is one of the most important steps on your way to applying for an MS. There are countless factors to consider and it is critical that you write a compelling and well-thought-out SOP.

If you’re applying for an MBA, you have an opportunity to bring up things you haven’t written while being interviewed. In an SOP for MS, you have to mention everything that is relevant. You don’t have an interview in which you can give further details during MS applications.

An MS admission decision is going to be made entirely based on your SOP.

If we start off on the mistakes to avoid while writing an SOP, this will need to be an e-book. Or maybe a series of e-books – that’s how many things can go really, really wrong with your MS application.

So, we came up with an all-new technique on things you should do, just for you!

What is an SOP?

An SOP is a Statement of Purpose that you are supposed to submit along with your transcripts and other documentation while applying for MS. As the name suggests, a Statement of Purpose is supposed to be a limited-word essay explaining what you want to do, why, and your reasons behind choosing whatever school and course you have chosen to apply to.

SOPs are written as responses to questions that universities pose to prospective students.

There are three types of SOPs, depending on what question they’re answering.

The first type is a personal background SOP. This is typically written as an answer to a question that is aimed at getting to know you better as a person. It may seem frivolous to some but this type of SOP is critical for an Admission Committee to help ensure that they don’t end up with a homogenous batch.

Most universities around the world look to maximize diversity in the classroom in every manner possible. People from the same or similar backgrounds don’t have much to teach each other, but if the batch is filled with people from different cultures, interests, and walks of life, then the whole class can gain from the perspectives every individual provides.

For this reason, a personal background SOP is highly valuable and should not be taken lightly.

The second type is a career goals SOP. In this statement of purpose, you are expected to write in detail about the trajectory you want your career to take. Once again, people with different aims are likelier to have different perspectives on the same topic and will, therefore, stand to learn a lot from each other.

Moreover, the AdCom wants to understand and measure how likely you are to succeed in the field of your choice. Every university’s rankings are affected by the size and caliber of their network of alumni, which is why this type of SOP matters, too.

The third and final type of SOP is one that looks to understand why you’ve selected the courses and universities that you have. The idea here is to figure out whether there is a good match between your expectations and the University’s aims.

What is the BARN Technique for SOP Writing?

No matter what kind of an essay you’re dealing with, there are a few important things you’re expected to write about. The framework to approach every kind of statement of purpose for Master’s remains more or less constant.

The BARN technique is created with all these variants in mind to help you craft the perfect SOP.

Once you’ve understood these four steps, for all practical purposes, you know exactly how to write an SOP.

Given the highly subjective nature of SOP questions posed by universities around the world, it’s not easy to create a standardized SOP format that works for everyone. Universities look for originality as a primary factor no matter what question your SOP is answering.

A template-based approach is best avoided. Here’s what you can do instead:

Step #1: Brainstorm

The key to writing a great statement of purpose is to know your purpose.

You have to have an understanding of what direction you want your career to take, why, and how the program you’re applying to will help you do that. When you know your story clearly, you’re free to restructure it, to include or exclude things that strengthen or weaken your case.

For example, let’s say you’re a 27-year-old software engineer and you want to become the VP of your company by the age of 40. You will need to talk about how the MBA program will help you achieve that goal.

You could elaborate on how it can give you the business knowledge you need.

But you will need to be more specific. Don’t say generic things that could apply to any MBA program.

Once you can see what you have to work with, it becomes easier to picture what you can make out of it. So, use this step to make a list of every notable thing you’ve done in your life. Highlight what you’d like to focus on.

We’ll get into more detail about each of these steps in just a bit – for now, all you need to understand is that this step is about putting all your cards on the table.

Step #2: Aim for the AdCom

This is where you go cherry-picking through the facts to pick up what you want to show.

Okay, we know, it sounds really unethical when we put it that way but it really isn’t so bad. The idea here is to step into the shoes of an AdCom and look through your profile to find out what they might like to see. These are the things you’ll want to highlight through your statement of purpose for Masters.

Word of caution: Do not try this right now.

Stepping into the shoes of an AdCom isn’t as simple and straightforward as it sounds. You’ll first need to understand what they’re really looking for, which we will discuss at length later in this article.

For now, let’s proceed to the next step.

Step #3: Reconcile

Now, you have two perspectives on the table: what you want to show and what the AdCom wants to see. More often than not, SOPs tend to be a mish-mash of these two perspectives, resulting in a haphazardly built Statement of Purpose that does not sound convincing.

To avoid sounding over-eager or boastful, which is what you’ll end up doing if you jump to writing your SOP at this point, you need to reconcile these two perspectives.

All you have to do is this:

Consider yourself to be the mediator between the student and the AdCom. Getting this neutral third-person perspective will more or less show you how to write your SOP right then and there.

Now for the final step.

Step #4: Narrate Your Story

At this point, all that’s left is the actual writing of your Statement of Purpose for Masters.

This step is deceptively simple. Once you get down to actually writing your story, you may begin to feel like there’s too much or too little content for you to write about. At that stage, you will need to know some basic rules of creative writing to produce a truly impactful SOP.

We’ll get into the nitty-gritty of the writing process in the next section.

At the moment, a quick recap:

Step #1: Brainstorm – place all your cards on the table and pick out what you want to highlightStep #2: Aim for the AdCom – consider what the AdComs would like to see in your SOPStep #3: Reconcile – Strike a balance between what you want to show and what an AdCom would like to seeSetp #4: Narrate Your Story – construct and write your SOP

And finally, it’s time to get down to the details.

How to Use the BARN Technique to Write Winning SOP for Masters

Let’s examine each step of the BARN SOP writing process to understand the nuances involved in each.

Brainstorming

As mentioned before, the main purpose of this step is to put all your cards on the table and take stock of everything you have as raw material for your statement of purpose.

Very often, we think about things we’ve done and write down only those which we think are relevant to the point we’re trying to make. The issue here is that most of the time, we don’t know how the things we find ‘irrelevant’ may add to our story.

Think of this as making a nature-based documentary. Your story will emerge from the footage you capture, you can’t orchestrate or go in with a script. Similarly, the story for your SOP will emerge from the journey of your life.

Okay, we admit that sounds way too dramatic. But you get the point, right?

Just note down everything you can think of about yourself. Now is not the time to edit or think about whether things are relevant. For now, you just need to collect the footage. We’ll get to the story weaving later.

Aiming for the AdCom

This is where you step out of your skin.

For the sake of this step, you need to stop being you and try to understand what an AdCom would want. You have to try and get into their shoes, to gain their perspective and think like they would. You want to try and aim your SOP directly at the AdCom, and to do this successfully, you must understand your audience first.

An AdCom represents the University – their interests lie in the furtherance of their program but also in ensuring that their program benefits you.

Accordingly, depending on the essay type, there are some unasked questions that AdComs typically have in mind when they read your answers.

In a personal background SOP, an AdCom will be trying to see if there is anything unique about you that would add to the overall value that the batch gets to benefit from. They’ll be trying to understand whether you’re a trustworthy individual because they’ll have to decide how seriously to take your word based on this.

There are two ways in which you can respond to a career goals SOP question. Here are your options:

Structure 1:

Where you are

Where you want to go

How an MS will get you there

Structure 2:

What you want to do

Why you are best equipped for that

What are the gaps you seek to address through MS

Either one of these approaches should give you a comprehensive framework based on which you can write your Statement of Purpose.

Reconciling

You now have both sides of the coin before you – everything you’d want an AdCom to know and everything an AdCom will want to know. But there’s a gaping schism between the two and you have to bridge the gap.

In all probability, you’ll be feeling confident enough to start writing your essay now that you know everything you need to cover. Jumping to write your SOP at this point will most probably a waste of your time though.

Writing your SOP right now is like trying to cross a bridge that’s only half-built.

One of the most important aspects of writing a powerful Statement of Purpose is to weave a compelling story. We simply cannot reiterate this enough. The best way you can do this is to try and look at the entire situation as a third person.

A third-person perspective will help you weave together a well-balanced story.

Narrating Your Story

Once you’ve sorted out the right perspective for your story, get down to writing it.

It’s a good idea to sketch out a skeleton of your SOP before you write it out. Prepare an outline using the topics you want to elaborate on. This point of this exercise is to ensure that you’re covering all your bases.

Here’s a set of questions that a good SOP always answers:

For Personal Background SOPs:

What is unique about me (things that are not covered in a CV)

Why should you trust me (examples of achievements, personal traits)

For Career Goals SOPs:

What my short-term goals are

What my long-term goals are (only mention the impact you want to have – there’s no need to be specific about how you’ll achieve that)

Why I am passionate about this goal

Why I am best suited to meet these goals

General Factors

Why do I need a Master’s to bridge the gap between where I am and where I want to be?

Why now?

Why this specific school/university? (the one where you’re applying)

SOP Samples

Now that you have an idea of what your SOP format should look like, you have pretty much everything you need to write a great statement of purpose for Masters.

As a quick demonstration of everything this post describes, here’s a collection of SOP samples.

ARAVIND B T

Quant Trainer

Aravind is an alumnus of UVCE, Bangalore. As a student, Aravind would always feel that there were easier ways of explaining a concept and would end up experimenting with them when he helped his friends out with things they didn’t understand. This is when he discovered that he enjoyed teaching and he had a natural flair for it. As fate would have it, immediately after graduating with his engineering degree, he was picked up by a Test prep firm to teach Quant for CAT. There has been no looking back since then. He has 12 years of experience of having taught Quant for GMAT, GRE, CAT and other competitive exams.

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MATOO GUPTA

Quant & Verbal Trainer

Matoo is an Economics Masters graduate from the University of Amsterdam who loves gaming test strategies almost as much as he loves teaching. He was all set to go to business school and join the corporate world until he realised what he was truly passionate about was teaching and corrected course. He believes the best way to take on a test is to believe you can beat it first, and this comes through in his attitude and approach to teaching. When not coaching for the GMAT, Matoo is an avid cricket and football fan, loves hip-hop and is a total History, Philosophy & Politics nut.

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SHRIKANTH SINGH

Verbal Trainer

Shrikant is an alumnus of ISB Hyderabad and IIT Kharagpur. He has 4 years of work experience in Analytics pre MBA and is currently part of the Amazon India Business team as a Sr. Category Manager. A travel junkie at heart, Shrikant has a special affinity to Goa and visits the place once every quarter. He loves using humor to teach his students as he believes it aids in their learning process and is always on the lookout for new opportunities to engage his class.

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ANKIT SHAH

MBA Mentor | Said Business School

Ankit graduated from Said Business School (University of Oxford) in 2016 and currently works as a Senior Product and Change Manager at Tesco. His role sits within the Supply Chain department for the largest grocery retailer in UK (world’s third largest retailer by profits). Prior to that, he has 5 years of experience in Project Management for IT solutions delivery for Fortune 500 consumer goods and retail customers across the US, UK, LATAM and Europe.
With a keen interest in volunteering and pro bono consulting, Ankit cares for social issues and engages closely with non-profits in India and UK

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SIDDHARTH SOMASUNDARAN

MBA Mentor, NUS Business School, Singapore

Siddharth is an alumnus of the NUS Business School, Singapore and holds a Bachelor’s degree in Electrical Engineering from India. He has worked across functions predominantly in Marketing & Sales Operations at Siemens and GE for close to a decade and is now a Director of Business Development for a leading Artificial Intelligence company headquartered in Singapore.
He has also been an Assistant Facilitator at NUS Business School for a module on ‘Leadership and Communication’ targeted at master’s students. His passions include playing football, scuba diving and mentoring. As a mentor at CrackVerbal, he aspires to make a meaningful difference in the lives of MBA aspirants through consultative coaching on a wide range of MBA related topics.

Sounds like someone you’d like to connect and work with for your MBA journey?

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MATOO GUPTA

Quant & Verbal Trainer

Matoo is an Economics Masters graduate from the University of Amsterdam who loves gaming test strategies almost as much as he loves teaching. With a GRE score of 336 and a CAT percentile of 98.2, he was all set to go to business school and join the corporate world until he realised what he was truly passionate about was teaching and corrected course. He believes the best way to take on a test is to believe you can beat it first, and this comes through in his attitude and approach to teaching. When not coaching for the GRE, Matoo is an avid cricket and football fan, loves hip-hop and is a total History, Philosophy & Politics nut.

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MONIKA KAMATH

Verbal Trainer

Monika Kamath is the head of Finance & Strategic Alliances at CrackVerbal. She is a seasoned banker with a social bent of mind merging finance, entrepreneurial spirit, and sound business principles. 7 years since her first class, Monika still enjoys guiding students face the challenge she once faced – the GMAT. In her spare time, she finds herself concentrating on fitness and is also lured by the art of story-telling.

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Shreekala Kurup

Application Mentor

Shreekala, COO at CrackVerbal, has a strong background in operations (PMP, Six Sigma), accrued during her 7-year stint with Hewlett-Packard, where she worked in client facing roles for marquee customers. She is a fellow of the ISB Goldman Sachs 10,000 Women Entrepreneurs program. At Crackverbal, Shreekala has channeled her corporate experience and deep understanding of the world of management to help thousands of students and professionals make the right choices amongst a plethora of options.

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ADITYA KUMAR

Quant Trainer

Aditya is an engineer by qualification, an alumnus of the famous M.S Ramaih institute of Technology. His foray into teaching was a serendipitious accident, but once he discovered how good he was at it, he has not looked back. He has 3 years of test-prep experience, teaching GMAT, GRE and SAT. His super-power is his ability to uncomplicate a tangled mess of information into simple, byte-sized facts. He loves numbers and think they tell a story, if you listen closely enough. His favorite pursuits on a weekend are reading, playing football, and heading to the newest zomato-recommended restaurant on the block.

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ADITYA KUMAR

Quant Trainer

Aditya is an engineer by qualification, an alumnus of the famous M.S Ramaih institute of Technology. His foray into teaching was a serendipitious accident, but once he discovered how good he was at it, he has not looked back. He has 3 years of test-prep experience, teaching GMAT, GRE and SAT. His super-power is his ability to uncomplicate a tangled mess of information into simple, byte-sized facts. He loves numbers and think they tell a story, if you listen closely enough. His favorite pursuits on a weekend are reading, playing football, and heading to the newest zomato-recommended restaurant on the block.

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SHRIKANTH SINGH

Industry Mentor

Shrikant is an alumnus of ISB Hyderabad and IIT Kharagpur. He has 4 years of work experience in Analytics pre MBA and is currently part of the Amazon India Business team as a Sr. Category Manager. A travel junkie at heart, Shrikant has a special affinity to Goa and visits the place once every quarter. He loves using humor to teach his students as he believes it aids in their learning process and is always on the lookout for new opportunities to engage his class.

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SANNIDHI JHALA

MBA Mentor | ISB

Sannidhi is an ISB Alumnus with 6 years of experience in multiple FMCG functions such as front-end Key-Account management, Supply chain operations and back-end Manufacturing. Sannidhi is also a trained soft skills coach for associates in India and Nepal. Sannidhi majored in Marketing and Strategy from ISB and has extensive industry knowledge to guide future MBA aspirants on the path of Marketing and Strategy management.

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SANNIDHI JHALA

Verbal Trainer

Sannidhi has over 5 years of experience across the operations field. She is an alumnus of Indian School of Business -Hyderabad, majoring in Marketing & Strategy and is currently working for beverage giant, Coca-Cola as an Area Key Accounts Manager. At CrackVerbal, she is both an admissions consultant and a GMAT trainer with a focus on teaching RC the right way!

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ARUN JAGANNATHAN

Verbal Trainer

Arun has trained and mentored over 6000 students for the GMAT, GRE and applications in the past 12 years. Arun has personally designed the CrackVerbal GMAT curriculum from the ground up to include every feature he saw as missing in traditional courses and has also devised all-new techniques to help out students. He is an active and well-respected member on popular online GMAT forums such as Pagalguy.com (member since 2003, and one of the official MBA consultants), beatthegmat.com and gmatclub.com.

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SUDHANSHU DUTTA

MBA Mentor | Judge School of Business

Sudhanshu is an alumnus of Judge School of Business, Cambridge and works as a Principal Consultant with TechnoPak Advisors. He has 7+ years of experience across FMCG and agricultural product companies, in geographies such as the Middle-east, Africa and East Asia, in supply chain management and logistics. At CrackVerbal, he leverages his diverse knowledge and experiences to inspire clients to find the careers and B-schools that best fit them.

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AL AMEEN SHERFUDDEEN

MBA Mentor | ISB

Al-Ameen is an alumnus of ISB Hyderabad. He is a digital marketing enthusiast who has worked with many top brands in helping them re-target their audience. Al-Ameen is a backpacker, rapper, karaoke artist and emcee who has been featured in the Economic Times. Currently, he works as a senior account manager at Visual IQ, in the marketing attribution and analytics space.

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PRADYOT ANAND

MBA Mentor | ISB

Pradyot has 10+ years of professional experience spanning strategy & planning, management consulting, and technology across industries in Asia, USA, and Eastern Europe. An alumnus of ISB Hyderabad, Pradyot graduated in the top 10% of the ISB batch and made the Dean’s List. He has served on the Admissions Interview Panel at ISB for many years and mentored many successful MBA candidates. He is an expert on all things MBA and knows exactly what makes an AdCom tick.

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AKSHAY YADHAV

MBA Mentor| Haas School of Business

Akshay is currently a student at the Haas School of Business, UC Berkeley. He started his career in the telecom industry after completing his undergraduate degree in engineering, and then started his own venture, an environmental non-profit related to solid waste management in Bangalore. He is passionate about technology, sustainability and energy and is exploring these areas at Haas. He also enjoys teaching and mentoring, trekking, biking, and cooking.

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ARUN JAGANNATHAN

MBA Coach

Founder and CEO at CrackVerbal, Arun brings to the table expert insights into the value of an MBA. Much of this knowledge he accrued over the years, as a mentor to hundreds of students who walked the MBA path and made transitions to their post-MBA careers. He also brings with him a plethora of information specific to individual programs given his extensive network among the B-school community, including admissions committee members at top-B schools across the globe. Arun provides guidance to MBA aspirants on forums such as BeattheGMAT, GMATClub and Quora.

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ARUNA PRABHAKARN

MBA Mentor | Wharton School of Business

Aruna is a Wharton alumnus with 12 years of work experience in the healthcare industry. Her track record includes advisory and execution for change management initiatives, Vendor selection strategy for population health, Digital design, business process improvement and transformation. Aruna also has significant start-up experience as a product development manager for ZeOmega’s Jiva platform developing care management workflow solutions

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MRUNALINI BHATE

MBA Mentor | Oxford School of Business

Mrunalini graduated from Oxford, MBA class of 2015. She has 6 years of advisory experience and works for a Big4’s Global Structuring team in Singapore. She is an expert in pricing cross border transactions and building tax-effective structures for clients in e-commerce, manufacturing, FMCG and banking. Mrunalini is a Chartered Accountant from India and an ACCA charter-holder from Association of Chartered Certified Accountants, UK. Having lived earlier in Mumbai, Hong Kong, and UK, she cherishes her truly international MBA experience. She is passionate about helping MBA aspirants. As a part of the Alumni Panel at Oxford Business Alumni Singapore Chapter, she regularly mentors prospective students. In her free time, she enjoys networking, traveling and adventure sports.

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NAMRATHA SHETTY

MBA Mentor | Said Business School

Namratha Shetty graduated from Saïd Business School, University of Oxford (UK) in 2013, and has a B.E. degree in Electronics & Communications. She strongly believes in the motto – ‘Persevere to the end’, and used to be a National-level swimmer representing Karnataka. Namratha has a total of 8.5 years of experience across the FMCG (3 years till date) and Technology (5.5 years) industries, with nearly 6.5 years in the Marketing function.

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RAHUL CHOWDHURY

MBA Mentor | Kellogg School of Management

Rahul has more than 10 years experience in creating and running $ 100 Million+ businesses. He has a proven track record of delivering on challenging marketing assignments across emerging and developed markets. He is a 2013 graduate from Kellogg School of Management and currently works as a Marketing Manager for the Billion $ brand ‘Lysol’ based out of New York. Prior to Kellogg, he was a Brand Manager growing ITC’s INR 450 crore confectionary business and spearheaded the team responsible for ITCs entry into the ‘Chewing Gums’ industry. Rahul also has a bachelor in Computer Engineering from NIT. Rahul is closely involved in the Kellogg NY chapter and is also an active admission panel member for Kellogg. He is the winner of multiple national case competitions / paper writing competition and has represented Kellogg in Ivy league Marketing competitions.

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GAUTHAM MUTHUKUMAR

MBA Mentor | Indian School Of Business

Gautham is an ISB & NIT Trichy alumnus with an overall experience of 6 years in IT and related industries. He started his career as software developer in the telecommunication industry. Later he worked as a technology consultant with Deloitte and is currently working with Amazon as a program manager where he manages a 50+ member tech-ops team. He majored in technology and finance domains at ISB and graduated as a part of dean’s list (top 10% of the batch). He also received the torch-bearer award at ISB given to 5% of the students for making significant contribution to the school. He enjoys teaching and mentoring students of all age groups. He likes to follow comics in his leisure time.

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RITWIK VERMA

MBA Mentor | Carnegie Mellon University

Starting my career in Accenture, I worked in Business Intelligence domain for 6 years. In this duration, I worked for clients across Retail, Pharmaceuticals, Utilities and Capital Markets. With the intent to build a career in technology, I decided to pursue an MBA from Carnegie Mellon University. An internship opportunity at eBay allowed me to understand the challenges of technology leadership role as a Product Manager. I joined eBay full time as a Senior Product Manager and currently lead key initiatives driving customer trust for eBay globally.

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SATHISH SELVADHURAI

MBA Mentor |Indian School of Business

Satish is an ISB alumnus and a recipient of the ‘ISB Torch Bearer’ award. He is a highly motivated professional who is currently heading the online B2C sales at Aditya Birla Fashion & retail. Satish was also recognized as one of India’s most promising young managers under the age of 30 by the Economic times in 2017.

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SHERIN KURIAN

MBA Mentor | Duke – Fuqua School of Business

Sherin is an MBA with Fuqua School of Business (Duke Univerisity). Currently she works for Apple and is based out of Sunnyvale California. She has extensive experience working on Supply Chain Management and currently manages the Supply Chain for Apple phones. She worked with Oracle for 4 years before her MBA at Duke. She has been mentoring many students over the years now to get into Top schools.

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MANOJ PUTHANVEETIL

Verbal Trainer

Manoj is a Management Graduate from the University of Leicester, UK. After working in various roles with different companies, he discovered his passion for training and has been in the industry for over 3 years. He is a certified TESOL trainer through Oxford Trinity College, London and has brought his love for and strength in the English language into Verbal training for competitive exams such as GRE, GMAT, SAT, IELTS and TOEFL. He believes that the classroom is his stage and brings all his energy into the classroom to put on a very engaging and informative show.

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SAVIO D’SOUZA

Verbal Trainer

Savio is as alumnus of the Indian School of Business, Hyderabad. Despite having an enriching corporate working experience, Savio likes spending his weekends with GMAT aspirants giving them all it takes to ace the GMAT. His students like him for the energy he exudes in class.

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MANOJ PUTHANVEETIL

Verbal Trainer

Manoj is a Management Graduate from the University of Leicester, UK. After working in various roles with different companies, he discovered his passion for training and has been in the industry for over 3 years. He is a certified TESOL trainer through Oxford Trinity College, London and has brought his love for and strength in the English language into Verbal training for competitive exams such as GRE, GMAT, SAT, IELTS and TOEFL. He believes that the classroom is his stage and brings all his energy into the classroom to put on a very engaging and informative show.

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ARUN JAGANNATHAN

Verbal Trainer

Arun, founder and CEO at CrackVerbal, has trained and mentored over 4000 students for the GMAT, GRE and applications in the past 11 years.Arun has personally designed the CrackVerbal GRE curriculum from the ground up to include every feature he saw as missing in traditional courses and has also devised all-new techniques to help out students. His expertise in the subject helps him understand the specific pain points that students face on the test

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SALONI CHOUHAN

Verbal Trainer

Always the one with the mic, Saloni invariably had the knack for public speaking. Before she realized it, she entered the teaching field and never looked back. Teaching became her first love and interaction with students her forte. Having all the experiences of being a student, she believes in making the class informative and fun in turn enabling the students’ to unlock their inner champion and potential. When not teaching the GRE, Saloni can be found enjoying the great outdoors, listening to music and relishing incredible food.