The tickets go on sale at 10 a.m. and the winners will be sent a photo of their billboard that will "be in rotation with other Sixers advertisements throughout the week," according to the team's press release.

As for the physical billboards themselves, they'll be located throughout the Greater Philadelphia area along major highways and at critical intersections, per Sixers PR coordinator Rebecca Timms.

It's a clever way to generate interest in a team that is otherwise very much in rebuilding mode.