Crystal Ski opens the first of two booking desks inside Snow+Rock superstores

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In August 2010, Crystal Ski opened its first information point at Chill Factore indoor snow centre in Manchester followed by shops in The Snow Centre in Hemel Hempstead, Snow Factor in Glasgow and the two SNO!zone centres in Leeds and Milton Keynes.

This October, Crystal Ski is going a step further by opening two brand new info and booking desks inside Snow+Rock superstores at London Covent Garden and Romford in Essex. The move is part of a wider strategy to develop information points around where skiers and snowboarders are. Customers will be able to book holidays, take advantage of exclusive offers in addition to gather information to help them plan their next ski or snowboard holiday.

“This year we are increasing our presence in ski and snowboarding superstores across the UK to be available for potential customers to ask questions and book with us. These desks should provide value to customers and will support the travel agents in the area”, said managing director Simon Cross.

Kevin Young, Snow+Rock Marketing Director: “We’re excited to be launching Crystal retail desks in key stores as it gives winter sports enthusiasts another reason to visit us and makes Snow+Rock the best place to start your winter season. We see Crystal as a great strategic partner for the coming winter season and hope to build on our partnership in the future.”