Giving Back

Backpacks for a Bright Future

Comcast Spotlight is committed to improving its communities and making a positive impact in the markets it serves. For the 16 million kids who come from families struggling with extreme poverty, school supplies can make all the difference in the world to their future success. The kids helped today may be future leaders of tomorrow.

Ensuring Every Child Is Prepared

Comcast Spotlight teamed up with Kids In Need Foundation that works to ensure every child is prepared to learn and succeed in the classroom by providing free school supplies to students most in need. Giving back to the communities it serves is part of the company’s DNA.

In 2018, five backpack building events were held in Comcast Spotlight’s offices in New York, New York, Englewood, Colorado; Bethesda, Maryland; Quincy, Massachusetts; and Sacramento, California. There, employees and invited friends, family and colleagues came together to fill the backpacks with school supplies. Watch the video to learn more about the initiative. #SchoolSuppliesChangingLives

Making a Difference

5+ varying school supply items included in each backpack, including information on the Internet Essentials program from Comcast. Click here to learn more.

Follow Along Through Social Media

Throughout the year, Comcast Spotlight coordinates in-office backpack building events for employees in select offices. Then, the backpacks are distributed in our communities to students enrolled in pre-identified schools most in need of supplies. Follow along on our social media pages!

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"Rather than just advertising everywhere, we were able to pinpoint Hendricks County."

Nelson Jewelers

"When doing our advertising, I thought cable was out of reach, come to find out - it wasn't."

Hartland Glen Golf Club

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Paine's Patio

"In-banner video on Xfinity.com has been a great addition to our advertising program."

Rebuild Nation on behalf of Bright Side Dental

"We utilized both on-air and digital. It was all part of the mix that worked."

Godby Home Furnishings

"One of the coolest features is the TV EVERYWHERE approach. It's nice for people to see our commercial on TV and online. It increases our credibility."

Brian J. Mongelluzo

"I have customers tell me all the time they see my commercial online."

Unionville Auto Body

"We always ask our customers how they've heard about us. A lot of them are saying that they've seen it on Xfinity.com"

Shelby Design Center

"We utilized both on-air and digital. It was all part of the mix that worked."