News

Doshisha Business School was honored to have Mr. Eugene Hashimoto, Executive Managing Director and General Manager of Marketing Services at Experian Japan give a lecture to Professor Sugai’s Marketing Research class on Friday, January 27th. Mr. Hashimoto provided students with a sample dataset to analyze using Big Data analytics tools and to provide strategic recommendations to Experian on how to interpret and work with the results of this data.

Mr. Hashimoto also explained the current state of data analytics, and the future trajectory of this industry. Together with DBS students, they explored the impact that marketing analytics will have on businesses and the jobs that students will likely be doing in the future.

On behalf of the entire business school, we would like to thank Mr. Hashimoto for taking time to visit us and share his expertise and insights.