Inbound Marketing for Schools

Increasing Applications by Attracting Qualified Students Online

Little to no visibility into the admissions funnel prior to application

Difficulty consistently (and relevantly) engaging with the sheer number of inquiries

If so, there’s room for improvement with a new technology called inbound marketing that enhances the personal, engaging and informative brand qualities of your website, making it a more effective part of your admissions process. Indeed, the latest research shows:

More than 77% of high school juniors and seniors say that college websites are a top influential factor when researching colleges

Nearly 60% of seniors and over 70% of juniors finding answers to their questions on college websites

To reach new applicants, schools must provide compelling content on their sites to get found and build relationships with prospective students.

To learn more about our experience in education marketing, check out our expert advice and client stories on our Inbound for Higher Ed Blog.

A proven inbound marketing strategy for schools

Inbound marketing works when you understand what your prospective applicants are looking for online and what content can help them. With every education client, we research their prospective applicants to create a content strategy that speaks to their wants, needs, questions, and concerns.

Our schools marketing services include:

Detailed applicant personas based on our interviews with admissions staff and real students

Great content to attract great applicants

Attract visitors by creating and publishing content on the topics prospective applicants are Googling

Increase prospects by creating content, like checklists and eBooks, students can access in exchange for their contact info

Build relationships with prospects with automated emails that lead them to take the “next step” to inquire about your school, sign up for a tour, or apply

Testing, monitoring, and improving

We don’t think set-it-and-forget-it inbound marketing works. We’re constantly testing different topics, communication channels, and content formats. We aim to increase the overall quantity of leads, as well as the quality. If our efforts don’t generating more applications, it’s not a win.

For every school client we:

Track prospective students through every stage of the admissions funnel, from prospect to inquiry to application to enrollment