The wrong reasons for entering a market include; large population, cheap labor, and “Everyone else is going there.” Population does not necessarily mean consumers or a skilled work force, and even a large consumer base does not mean there is an established market. A terrific investment in education and the establishment of an infrastructure for the conduct of business, whether manufacturing or marketing, may be necessary.

Some markets may be too small to support the cost of doing business. It is critical to enter only these markets where you can serve customers to their satisfaction. An inadequate understanding of products due to degree of technical sophistication and language barriers may require special attention to adapt documentation, training and support to the market and customer. Many apparently small markets can be surprisingly active.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight