There was a marked trend of downsizing in chocolate confectionery over the review period. Players are facing rising costs for raw materials such as cocoa and butter, with a shift towards smaller pack sizes thus enabling them to cover rising costs while keeping packs affordable. This was notably seen in tablets. Kraft Foods previously reduced its 100g tablet to 90g, with this being further reduced to 80g in 2014. Nestlé and Tiger tablets are already 80g in size.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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