Beats by Dr. Dre NYC Store & Custom Headphones

The wildly popular Beats by Dr. Dre headphones have garnered it's own store in New York City, which opened yesterday to the delight of many customers. The high end store was set to feature Dr. Dre himself in a live appearance along with Interscope Geffen Records chair Jimmy Iovine.

A special display was set up to showcase customized Beats headphones for Spike Lee (New York Knicks), Kobe Bryant (Black Mamba) and Greenbay QB Aaron Rodgers (“100% Champagne Proof”) among other celebrities. Check out more exclusive coverage and photos over at Freshness.