SVP/GCD/C-K

Porsche 911 "Un-shiny Object"

A lot of what we do on Porsche is defeat preconceptions. Because on a brand like Porsche, they tend to be really strong. So for those who thought of the 911 as a take-it-out-on-a-nice-day-only, garage-queen trophy car, we decided to take it off the pedestal.