Is KFC Exploiting Women to Sell Fast Food?

by Ana Dragovic

With sales down for the chicken chain giant, KFC has initiated a new advertising campaign in hopes of attracting customers--namely young men.

Girls at college campuses nationwide are being paid to hand out KFC coupons while wearing tight sweatpants with "Double Down" written across their backsides, promoting the restaurant's new bunless sandwiches.

Needless to say, lots of guys are happily accepted coupons, but the president for the National Organization for Women is not amused.

What do you think of KFC's new promo? In poor taste or just clever advertising? Sound off!