Business/Industry Overview

One of the key strengths of Murrindindi Shire is its vast array of business types and industry sectors.

Agriculture/Horticulture/Viticulture/Aquaculture

There has been major diversification of the agriculture sector within the shire. Whilst traditional industries such as cattle, sheep and wool products are still very strong, we also boast enterprises in:

Stone fruit and berries

Vineyards

Olives

Plant Nurseries

Turf and seed production

Trout (Accounting for 83% of the country's total trout production)

Forestry

The forestry industry within Murrindindi Shire is made up of two key sectors:

Native hardwood plantation timber

Native hardwood and softwood

There is also some growth in the timber processing on the back of local timber production.

Tourism and hospitality

The Tourism and Hospitality sector is a major employer in the region. National and State Parks and Reserves make up 48% of the Murrindindi Shire leading to a focus on nature based tourism attractions.

Tourism product strengths are:

Nature

Food and wine

Snow and water

Adventure

Touring

Culture and heritage

Festivals and events

Other sectors add to the variety and diversity of successful businesses in the Shire. These include manufacturing (especially in the growing houseboat building and maintenance businesses) retail trade, construction and the well established education, health and community services sectors.