They’ll also make your website look good
Choosing a copywriter who is accustomed to creating content using WordPress and has a familiarity with the platform is a bonus. Someone who knows their posts from their pages and can add media such as images and video to increase the dwell time of readers on your page.

They’re part of the website design team
Ideally, work with a content creator who is recommended by your website developer. This means they already know each other and are used to working together with the latest plug-ins and updates. Together they’ll ensure your content is presented to maximum effect: content that’s relevant and SEO friendly to help your Google ranking.

A great copywriter will do their homework
Look for an experienced writer, with a good knowledge of your business sector. This is important because they are presenting your business to your customers. By doing their research, the copywriter can home in on ways to present your company that inform, educate and sell.