Convivialité isn’t something you can impose – it’s something you put into practice. That’s the aim behind our tagline, “Créateurs of Convivialité”, which is designed to promote relationships within the Group that are simple, genuine, direct, transparent and authentic. That starts with the relationships forged within our various governance bodies

Our organisation is rooted in a guiding principle that is unique within our sector: decentralisation. Our distribution of our brands is made possible by the men and women of Pernod Ricard. The Group has 85 direct affiliates worldwide. This network – a true competitive asset – allows us to make decisions as closely as possible to consumers and brands. .

In a decentralized organization such as ours, corporate culture is fundamental: it’s our common language. Perceived as a real competitive advantage, the Pernod Ricard culture is a Mindset, the expression of a “conquering” team spirit.