Creative Director/Founder Little c, Big C

Bill Me Later

Bill Me Later was a new form of checkout payment for online purchases, a new competitor with PayPal. The problem was that online consumers were filling up their virtual carts, but when it came time to pay up they ended up abandoning their carts. Microsite www.dontabandonthecart.com led them to a tutorial about how easy Bill Me Later could make their online shopping checkout experiences.