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Video Tips

Video marketing has proven to be effective when it comes to getting your point across. The effectiveness of videos ultimately depends on the quality. A video with great quality can boost your company (check out my previous post: https://garymarketing.wordpress.com/2014/04/15/acquisition-attention-through-video-marketing/). On the other hand, a video with poor quality can have negative effects on your company. Although this is true, you don’t need thousands of dollars worth of equipment to create a video that comes with a punch!

Here are some general tips that can help you with your video:

Equipment – A hi-tech camera is not required. The majority of smart phones come equipped with decent cameras.

Lighting – Sufficient lighting is crucial when it comes to video quality. Check your surroundings before you shoot.