While he might not be a house-hold name in Australia, John Simons’ careful curation of London fashion in the early 1960s popularised modern (aka ‘mod’) styles of dressing, transforming the way many young people dressed in Britain and around the world. The mod look, influenced heavily by Jazz and a very particular collection of classic American clothing, captured the hearts and wallets of a new generation of consumers, eager to distance themselves from their parent’s drab post-war wardrobes.

Featuring exclusive interviews with musicians Kevin Rowland (Dexys Midnight Runners), Suggs (Madness), the eternally stylish Paul Weller (The Jam, The Style Council), broadcaster Robert Elms (of The Face era), art and Antiques Roadshow expert Ronnie Archer Morgan, advertising guru Sir John Hegarty and Sir Paul Smith as well as John Simons himself. Plus those who have loved John and his work for over 60 years.

John Simons continues to dress a host of contemporary names including actor Martin Freeman (The Office UK, Black Panther) who can often be seen sporting Simon’s enduring contemporary fashion. Written by the super stylish Jason Jules.

Australian premiere. Exclusive to ACMI.

DIRECTOR: Lee Cogswell

Duration: 60 mins

Country: United Kingdom

Language: English

Date: 2017

Format: DCP, Colour

Courtesy: Mono Media Films, UK

Source: Mono Media Films, UK

Rating: Unclassified 15+

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