Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position). Also, you'll see (--), which was the second most bounced message (by a pretty heavy margin), yet it fared pretty well in clicks and opens.

Most Clicks Through to the Blog

#1 got 44% more clicks than #4, and 66% more than #10. As you can see, there's much more variety in click through rates than open rates.

Most Clicks as a Percentage of Opens

Open rates tell us which headlines drew the most interest, and raw click-through percentages tell us something about which post bodies were the most interesting. But the ratio of clicks to opens tells us even more about which posts started with content that kept people moving.

The body of each email contained an excerpt from the beginning of the post. Any posts that start with too much introductory drivel will produce boring emails, and draw less clicks. Post that created curiosity or interest at the very beginning got more.

Most Opens By Day of Week

Most Bounces

One of the most interesting stats, since it varied more than any other, was the bounce rates for the different messages.

What was really interesting was that the bounce rates most definitely were not closely correlated with Spam Assassin scores for the messages. Of the top 10, only 5, 7 and 8 had elevated Spam Assassin scores (maxing out at 6.2), as did 3 other messages that didn't make the top 10 (#13, #16 and #19).

I'm pretty sure all of the elevated scores were caused by AWeber not encoding non-ASCII characters. (Yes, I reported that to them -- hopefully they'll fix it).

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Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.