Optiflame Fireplaces

Optiflame is a brand owned by the Glenn Dimplex group based in Ireland. The company is a large player in the fireplace and home heating markets and has brands like Dimplex, Symphony and Electraflame aimed at the consumer market. The Optiflame brand is set up to sell fireplaces to home builders in the construction market. For this reason, the Optiflame products are slightly different.

Builder Benefits

The Optiflame brand is touted as a better, and more cost effective alternative to gas for builders. The company pushed the brand by promoting the following benefits

Increased Profits

The company states that its product bring builders more profits by making installation easier, decreasing the time to get the unit ready for sale, and for providing an attractive amenity.

Less Trouble / Expense

Unlike gas fireplaces, Optiflame's electric fireplaces do not require special gas permits to install since there is no gas and no venting requirements. This lowers costs and decreases overall installation time.

Lower Liability

Unlike gas fireplaces, Optiflame's electric fireplaces do not require special gas permits to install since there is no gas and no venting requirements. This lowers costs and decreases overall installation time

More Versatile

Optiflame products are designed to be more versatile. They can be installed in a fireplace, mounted on a wall, or placed in another part of the living room. Since there is no venting, this increases the places where the unit can be placed during construction.

Product Line

The company offers a diverse, yet easy to use product line for builders. This product line is broken down into several areas: built-in fireplaces, plug-in fireplaces / inserts, and wall mounted units. The following sections outline these products: