Not bad for a game made by three full-time team members and a cost of around $50,000.

I’m not sure how they got to the position, but the company has other apps with a total of 10 million installs, so I’m guessing that there was a heavy element of cross-promotion from other apps. If you you know how they grew, do let me know.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com

What’s interesting is that the model is very similar to a web game that was called ‘my mini life’ which was bought by a company called Zynga 😉 The game engine and team turned that into Farmville, I think most have now left Zynga so I wonder if they’ve any involvement

You see the popularity of games like The Sims and Simcity etc people have always loved the ability to create things from scratch. To attempt to model something that they want. No one ever builds their own house they always build what they want in the future. Its a form of escapism and aspiration in its truest sense.

UK and ireland both have a ton of people who aspire to own a house but are stuck. maybe the game name taps into that desire to fiddle with what sort of house they would like? I bet if you made a game where you could configure and tweak your dream car, it would do well 😀

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