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How to Get Your Beer Copywriting Done—With Less Writing

If you hate writing content and sales copy . . . or if you just have so much on your plate that you always feel like you’re running behind . . . if you worry you’re not doing your brand justice but think you’re too small to add another staff member or hire an agency . . . then this message is just for you.

Here’s why . . .

There’s a way to get your writing done, on time, with a compelling message that will excite your customers—and it doesn’t require more writing from you.

Now, you may think you know where I’m going–and you may be right–but before you balk you need to realize: there is a cost to not dealing with the facts . . .

If You Ignore It, It Only Gets Worse

Like most craft breweries, you probably started as a scrappy crew with a DIY attitude and an “everyone pitches in” philosophy. That works great when you’re young and new and the neighborhood is excited to see what you’re going to do.

But when you become more established and need to expand and deepen your base, you need to demonstrate that you’re legit professionals.

That means strategic and regular content.

If you’re having writing problems now, they’re not going to get better when you really need the writing to get better.

What happens to most people is they create some vague goals and set some deadlines, but then they put off the writing until the deadline rises up over them like a tidal wave. Now they have to rush through the actual writing, and they may still be late.

Not surprisingly, for most people that simply doesn’t work. And it creates real problems:

Your message lacks clarity

Your voice sounds too casual or unprofessional

You make excuses to yourself about “not having enough time”

You don’t feel good about your writing or the writing process

And what happens if you just do nothing? If you just keep repeating the pattern of delay, rush, and regret?

Well, then you’ll find that you’ll do less and less writing and feel worse and worse about it. You’ll keep saying to yourself, “Oh, yeah, I should really be doing more with the blog, the email list, press releases, etc. . . .”

How to Feel Better About Your Writing

It doesn’t have to go down like that. You don’t want that. I don’t want that.

Actually, I want to see great beer get the great beer copywriting it deserves. That’s why I became a beer copywriter.

I’ve studied branding, storytelling, and copywriting and learned the tools breweries need to stand out (hint: It’s not just about great beer).

I’ve developed strategies and methods for helping breweries create and implement a plan that lets you do what they’re good at: brewing beer.

The single quickest way to feel better about your beer copy today?

Get me on the phone and start a conversation.

Most Breweries Get This One Wrong

The only problem is that, because most breweries are scrappy startups, they often get the idea that to really get the marketing help they need they have to wait until they can hire someone full time or hire an agency.

Well, they’re wrong.

To begin with, those choices can be expensive, to that can be a long wait for some folks.

Those are also not your only choices. What larger corporations have known for a long time is that you can get high-quality work without the long-term costs when you hire a freelancer.

A good freelancer will bring his or her own ideas to the table and help you meet your project goals. You hire them as-needed, so you don’t have to carry an extra salary or retainer.

Will it cost you? Um, yeah. We need to eat, too. But a good freelancer creates return value that well exceeds your costs.

If you’ve never considered a freelancer before, it doesn’t hurt to talk . . .

Don’t Just Take it From Me:

What do people say about these strategies and methods? Some pretty nice things, actually:

With Brad you find the nexus of literary flair and what to do with it in the world of digital communication. He intuitively gets it—there’s no hand-holding when it comes to executing a project from start to finish. What’s more, he throws himself into his work, takes pride in the craft, and brings integrity to every project. In short, you won’t catch him half-assing anything.
—Chris Donato, Director of Communications

When we started working with Brad, we were in search of a writer who was able to articulate a clear understanding of our technology as well as the broader Beverage Alcohol industry; clearly not a readily available skill set to find in the market. Brad got up to speed on both our technology and business very quickly, and has since helped us produce invaluable assets for our marketing efforts.
—Chris Kampfe, VP of Marketing

Okay: It’s Your Turn

When you contact me today, you’ll start down the road to:

A clear brand story that stands out from the crowd

The comfort of knowing you have a plan

The satisfaction of getting your message out on time, every time

The first step is just a phone call. That’s all I’m suggesting. Just see if I’m a good fit for you. If I am, you’ll be delighted (that’s often what happens, anyway). If for some reason you don’t feel a euphoric release of all your stress about writing—well, I’m a contractor; we only did the one project together.

It’s Decision Time

You have a choice to make: Keep doing what you’ve been doing (or worse, do nothing at all). But you know where that will lead.

Or, take a new action, and get a new result. Finally get free of feeling like you can’t keep up or aren’t doing enough.