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I have 16 years of experience with marketing and business development, with 10 years being in the automotive industry. I have experience in almost every facet of the dealership, including General Manager. However my true passion and where I want to spend my career is within business development / e-commerce / Internet / and or marketing within automotive dealerships.

I have experience working with large, multi-franchise dealership groups as the platform director in charge of training, e-commerce, BDC and Internet operations. I am seeking an opportunity with the right dealership group who is looking to grow their Internet / BDC operations and become one of the most progressive, successful, and profitable operations in the country. My experience, education, and expertise gives me a unique combination of first-hand experience and knowledge over a vast scope of marketing initiatives that will provide the right group with a competitive advantage and opportunity for exponential growth.

Although I have spent my automotive career in Kentucky, I am looking for an opportunity to relocate to a larger metropolitan area and am open to any region, if the right position were to become available. My ideal position would be with a multi-franchise automotive group who values long term relationships with top level talent and their customer base. I believe in customer service driven approaches to growing business and maintaining customers, attracting and retaining the best personnel, and providing industry leading ROI on all initiatives. I would also consider the right position with a manufacturer or respected and established vendor/service provider.

My experience precisely includes:

web site development

vendor relationship management

manufacturer relationship management

dealership / CRM training

search engine optimization

BDC / call center management

Internet / e-commerce department management

sales management

F&I management

social media management

dealership marketing & advertising

& much more

I attained my Master's Degree in Economics & Marketing in 2001 which compliments my undergraduate degrees in Finance and Management. I have utilized my education along with my experience to maximize the sales and profitability of my employers.

directing an auto group to be ranked 11th in the country for Internet Sales (Ward's 2011)

being featured on the cover of Digital Dealer Magazine

I would love the opportunity to speak with anyone who is looking to fill a spot for an Internet/Operations/Business Development/Training Director for an organization or combination of. I am looking for a long term home, where both my talents will be recognized, and I can continually be challenged to succeed on behalf of the organization I am with.

Please email me or call me and I will be glad to provide you with my complete resume, portfolio of work, references, and additional information.

Thank you in advance for your time and consideration, I look forward to the opportunity to speak with you.

Jeff Kershner, the DealerRefresh team columnist and its experienced community of automotive professionals offer advice and insight gained from years in the industry. Through articles, posts, threads and opinions the DealerRefresh community provides valuable knowledge for any level at the dealership. We would be honored to have you join our our growing community.