Fabrica Web Video Productionhttp://fabrica360.com
Affordable Web Video ProductionWed, 14 Jan 2015 18:54:24 +0000en-UShourly1http://wordpress.org/?v=4.1.1Tips for Working with Bloggershttp://fabrica360.com/tips-working-bloggers/
http://fabrica360.com/tips-working-bloggers/#commentsMon, 04 Aug 2014 20:46:19 +0000http://fabrica360.com/?p=1541Bloggers are one of the most influential “celebrities” on the internet. They can reach thousands of people through all of their different social media channels. Blog readers trust bloggers on their ideas and opinions, so when a blogger talks about a brand or a product, their readers take notice. Bloggers put the human, or real life, aspect behind brands and products that commercials have a hard time doing. They use the tone of voice and wording that their readers love, to the point that their readers feel like they are the blogger’s best friend. Bloggers also know what their readers like and don’t like. They are practically professionals at taking pictures, writing content, and getting their favorite brands noticed. Plus a majority of blog readers are people who do the shopping for their family-women!

The big question is how do you tap into their networks and audiences? Here are some tips

1. Make sure your content is relevant to the blogger you are reaching out to. Remember, there audience follows their blog because of what the blogger is writing about. You probably wouldn’t want to reach out to a blogger who blogs about doing different hair styles if your product is men’s watches.

2. Know the blogger you are reaching out to. A blogger probably won’t want to work with you, let alone respond to you if you don’t use/know their name. AKA do NOT email them: Hello Blogger!

3. Research the blogger out. Read their popular posts, about page, etc. Following them on social media is a plus too-it means you’re interested in what the blogger has to say. When emailing them, let them know that you enjoyed their post on dressing up rain boots for the office, or finding the best deal on a camera that you’ve been eyeing, etc.

4. Don’t waste their time. Bloggers take their blog very seriously-it’s their business. If you have specific requirements for them when posting about your product, include it in your pitch. If they need a certain amount of social media followers, include it in your pitch.

5. Let them know why you’re reaching out to them, and your vision for the layout of the post. BUT remember that bloggers are in the business because they are creative. Also remember that bloggers are completely honest with their readers, and typically do not write posts about products they do not approve of.

6. Be engaging with the bloggers, and treat them how you would want to be treated. Always be kind in your responses because bloggers will write bad reviews about companies if they have a horrible experience. Like I said before: they are completely honest with their readers.

If you have any additional questions, or need help with working with bloggers, don’t hesitate to contact us! The Fabrica team is a collection of business owners, artists, writers/bloggers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/tips-working-bloggers/feed/0Daily Twitter To-Do Listhttp://fabrica360.com/daily-twitter-to-do-list/
http://fabrica360.com/daily-twitter-to-do-list/#commentsMon, 07 Jul 2014 19:01:50 +0000http://fabrica360.com/?p=1531Twitter might seem like a foreign concept to some, but it is a great social media tool to utilize to drive traffic. Here are some daily to-do’s to get the most out of Twitter.

4. Follow about 10 new people that are relatable to your niche. Find these people through relevant hash tags and through people you are already following.

5. Respond to tweets and follows. Let people know that you care!

Don’t have time for social media? Fabrica is here to help you! The Fabrica team is a collection of business owners, artists, writers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/daily-twitter-to-do-list/feed/0Video Traffichttp://fabrica360.com/video-traffic/
http://fabrica360.com/video-traffic/#commentsMon, 16 Jun 2014 16:20:58 +0000http://fabrica360.com/?p=1510Recently, I read THIS article about internet traffic. Because Fabrica360 specializes in web video production, the article rather intrigued me. The article stated that “Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.” Videos are crucial for websites and social media. They are a great way to explain and inform your audience about your services and products. Videos have a high consumption rate, and make company web sites more engaging and user friendly.

Like I said before, Fabrica360 specializes in web video production. We love the filming process, and how happy our clients are when they receive their finished product. The Fabrica team is a collection of business owners, artists, writers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we will devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/video-traffic/feed/0Effective Tips for Instagram Marketinghttp://fabrica360.com/effective-tips-instagram-marketing/
http://fabrica360.com/effective-tips-instagram-marketing/#commentsWed, 28 May 2014 16:46:25 +0000http://fabrica360.com/?p=1446Instagram is slowly taking over the social media world. Everyone and their dog is on Instagram (Literally. People have Instagram accounts for their dogs). Businesses have started to gain momentum on Instagram, and have seen quite a bit of success. So how do you run a successful Instagram account? And how can you achieve effective marketing on Instagram?

1. Your Creative Strategy: Ask yourself-what is the purpose of being on Instagram? Is your audience on there? What would make them want to follow you on Instagram if they are already following you on other social media platforms? These three questions can get you started on your strategy and get your creative juices flowing. What would you even post? The trick to Instagram is to post pictures/videos that your audience is interested in, without always trying to sell them something. Post pictures of employees, your office, relevant events/holidays, and pictures of your customers enjoying your product.

2. Use User-Generated Content: Use your followers to produce content. This is the perfect way for people to engage with your company, and it can increase more followers. Freshly Picked does a great job at this. In fact, they do an excellent job at their marketing all together. They have a Freshly Picked kid of the week where they choose a picture from Instagram of a child in their moccasins to highlight. To have your child entered, you can post a picture of your child in their moccasins with the hashtag #fpkidoftheweek. This is not only a fun thing for mom’s to enter their children in, but it’s a great way to get the word out about your company.

3. Experiment with Creating Unique Images Featuring Your Product: To stand out from the crowd, your images need to be unique. Practice using different angles of your camera, going up close and far away, use different filters, etc. One of my favorite things to do when I drive around is look for fun places to take pictures. Go out and place your products in a fun way so that it catches your follower’s eyes. Song of Style has a must watch video tutorial of how to create the perfect Instagram picture.

In conclusion, Instagram is one of the most creative social media platforms out there. Make sure that you are unique with your pictures, that you are posting what your audience likes, and that you aren’t trying to constantly sell your products.

]]>http://fabrica360.com/effective-tips-instagram-marketing/feed/0How to Get More Shares on Facebookhttp://fabrica360.com/shares-facebook/
http://fabrica360.com/shares-facebook/#commentsThu, 15 May 2014 15:07:54 +0000http://fabrica360.com/?p=1436Everyone wants more shares on Facebook. The more shares= more views = driving more traffic to your website. Here is an infographic from SociallyStacked that shares 14 ways to boost visibility on Facebook. And don’t forget to read out article about the new Facebook algorithm, and how to take advantage of it HERE.

]]>http://fabrica360.com/shares-facebook/feed/03 Reasons Why You and Your Business Need to Invest in Google+http://fabrica360.com/3-reasons-business-invest-google/
http://fabrica360.com/3-reasons-business-invest-google/#commentsWed, 14 May 2014 15:49:52 +0000http://fabrica360.com/?p=1423I posted a few days ago about how to use Google+. Today I am going to go more in depth about the great tools that you can use with the Google+ platform. Google will never go away because Google is everywhere. And to quote one of my favorite YouTuber’s “it’s the days of the Googles.” Here are 3 reasons why You and Your business need to invest in Google+.

1. Google+ Ads:

“+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. People can leave a comment, follow your brand, give you a +1, or join a Hangout right from an ad. The Hangout On Air ad format allows you to go beyond clicks to broadcasting live conversations with your audience across the web” (source).

You can use any past posts as an ad. Look through and see what posts have higher engagement. This will be a good starting point to see what posts to turn into ads.

With +Ads, you can reach any demographic you want. Just make sure your content is relevant to that audience’s needs and wants.

Your Google+ page just needs to have at least 1,000 followers to be able to utilize the ad system. (More incentive to be posting content regularly and connecting with people.)

2. Circles:

Google+ circles are one of the best organizational tools. You can label each circle such as “coworkers, family, friends, clients, and/or influencers.” With this tool, you can then post content and only have it shared with a certain circle. This way you can craft each message to be relevant to each group you are trying to target.

Because each message is crafted to target different audiences, you will have a higher response rate to your posts.

3. Hangouts:

Google Hangouts are great to meet with clients or coworkers that can’t meet at your office. You can invite 10 people, and hangouts can work with all Apple and Android devises, so you don’t have to worry about anyone being left out.

Hangouts are always stored on your Google+ and on your YouTube channel so you can share with your followers whenever you’re ready.

Because Google+ is still considered a small social media platform, it is more beneficial to have an active profile and engage with influencers. You might think that being small is a bad thing, but it helps your message reach farther because there is less noise. Think about your Facebook and Twitter profiles-does your message always reach your whole following?

With the roller coaster of social media longevity, you want to be up to date on the upcoming social media channels/platforms. Google+ is here to stay. It will benefit your business not only in your Google search page ranking, but in your networking as well.

We understand that social media can sometimes take the back seat in your list of things to do. We get it! You’re busy! That is why Fabrica is here to help you. The Fabrica team is a collection of business owners, artists, writers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/3-reasons-business-invest-google/feed/0Tips on How to Get Your Website Foundhttp://fabrica360.com/tips-website/
http://fabrica360.com/tips-website/#commentsTue, 13 May 2014 17:59:24 +0000http://fabrica360.com/?p=1420One of the hardest problems about having a website is driving traffic to it. How do people reach the top of the Google search engine? With about a billion blogs out there, how are you going to be found amongst the crowd? Here are a few tips on how to get your website found using SEO (search engine optimization):

1. Use SEO in Images

Every post should include images, and all images should be formatted for SEO. You can do this by using descriptive words for image titles. For example RollPic.jpeg is not going to be found as easily as HomemadeWheatRolls.jpeg.

Use alt text to describe your image. Remember this also should be short, concise, and to the point. Make sure it is also relative to your picture.

Make sure that your website makes it easy to share your images on Pinterest and/or Tumblr. This helps in allowing you to reach a larger audience, which increases your chance of showing up in Google Search.

2. Use Long-Tail Keywords

Long-Tail keywords are longer than normal keyword search terms. To stick with our rolls example, you would say: “How to Make Honey Wheat Rolls.” You can put these in your image titles as well as alt text.

When you find long-tail keywords that are relevant to the content of your website, craft posts that you can insert the long-tail keywords in.

3. Link up Previous Posts or other landing sites

You don’t want people coming to your site to just hurry and leave. Keep them there! You can do this by linking up to previous posts or other landing sites on the page. You don’t want your whole post to be linked to a million different pages. I recommend 2-3 anchor links. If you had a post that was about making your rolls extra fluffy, you could say in your post: “When I make honey wheat rolls, I make them extra fluffy.” You can then anchor link the words extra fluffy back to your previous post.

Are you still thinking this whole SEO thing is confusing and/or takes up too much of your time? Fabrica is here to help you! The Fabrica team is a collection of business owners, artists, writers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/tips-website/feed/0Using Twitter for Your Businesshttp://fabrica360.com/twitter-business/
http://fabrica360.com/twitter-business/#commentsMon, 12 May 2014 15:33:50 +0000http://fabrica360.com/?p=1416Before you jump on the Twitter bandwagon, you need to make sure that your audience uses Twitter actively. Who are you trying to reach? If you are trying to reach an older demographic, Twitter probably is not the best social media platform to be spending your time on.

Now that you have determined if Twitter is right for your business or not, it’s time to learn how to use it. The basic functions of Twitter are:

Tweet: A tweet is a 140 character or less message that is sent out to the people who follow you and/or retweet it.

@twitterhandle: This is how you tweet at someone or reply to a message. You use the @ symbol and type in their twitter handle.

Direct Message: A private message that you send to people.

Retweet: A message that someone else has tweeted that you share with your followers.

Favorites: When you favorite a tweet, your followers do not see it. This just means that you liked/agreed/laughed at the tweet. You can go to your profile and click on favorites to see what you have favorited.

Most businesses think that Twitter is just a way to reach out to customers, but there are great benefits to being on Twitter actively.

Customer Service: You can resolve issues by being able to listen to your customers and solving the issue through a tweet or a direct message.

Promotions/Giveaways: You can do exclusive promotions and giveaways to your Twitter followers. This will help drive more followers to your Twitter page.

Finding Employees: Twitter is great for finding employees because typically, people will tweet about their area of expertise.

Communicating with Current Employees: You can announce promotions, birthdays, anniversaries on Twitter. Your employees can retweet them and be seen by more people. You can also require that your employees tweet articles relevant to your business and then you can share them with your followers.

Searching out new clients: Twitter is great to form relationships with other companies. You can also find influential people in your field and collaborate with them.

There are great uses for Twitter, but it’s not going to be beneficial unless the person who is tweeting knows how to have engaging and captivating tweets. The tweeter needs to be able to capture a message in 140 characters or less. This means they need to know the business inside and out, and the voice that your business uses.

Overall, Twitter is a platform that thrives on short, sweet, and engaging. To be successful on Twitter, you need to know what your audience wants to read, and what they are willing to retweet. Ask questions, allow your Twitter audience to make decisions. I remember a company I followed had an employee that adopted a dog, and they had a contest on Twitter about what they should name the dog. They got a huge response and gained more followers. Now, I am not saying go out and adopt the dog to increase the engagement on your Twitter profile. But it was a good example of tapping into the interests of the followers and getting them to engage.

Don’t have the time to be active and engaging on Twitter?We get it, you just don’t have time. You’re a busy business (wo)man. You have a to do list that is longer than the Great Wall of China and posting on social media is all the way at the bottom. Fabrica is here to help you! The Fabrica team is a collection of business owners, artists, writers, developers, and online gurus who have significant experience in a wide variety of industries and products. Together we devise an online strategy, and we own it. We deliver the results, and you enjoy the success. We’ll make you look and sound good online: (801)-826-4884.

]]>http://fabrica360.com/twitter-business/feed/0Take Advantage of Facebook’s Algorithmhttp://fabrica360.com/advantage-facebooks-algorithm/
http://fabrica360.com/advantage-facebooks-algorithm/#commentsFri, 09 May 2014 15:34:06 +0000http://fabrica360.com/?p=1411Today I read about taking advantage of Facebook’s new algorithm. With the new changes, I have been a bit discouraged, and have had to find new ways to get our Facebook posts to show up on people’s news feeds and get people engaged. After reading the 3 ways to taking advantage of Facebook’s Algorithm, I couldn’t help not to share! They are absolutely genius.

1. Use Trending Topics.

Ken Mueller talks about how he did an experiment recently on Facebook using about 6 of the trending topics. His status was really silly, but it actually worked. He started showing up in the trending topics list, and eventually people he didn’t even know were liking and commenting on his status. (You can read all about it HERE).

Now, when using trending topics-make sure they are relevant to your business. Don’t just throw in a random topic that is trending because your followers will lose interest quickly.

2. Use Posts that Trigger the Right Comments.

Facebook’s new algorithm bumps your content if it is your birthday, anniversary, new jobs, births, etc. Mark Zuckerberg felt like these milestone moments were celebrations that people enjoyed interacting with. It’s not necessarily changing your birthday all of the time that is going to bump your feed, it’s how people engage with it. A simple congratulations if you post about hiring a new employee will bump you.

They key is not to go comment crazy on your business’s posts. It’s about posting about your company’s big milestones. Whether it’s awards, a retirement, or shout outs to neighboring businesses. Facebook wants YOU to share exciting and fun news that gets others excited.

Not every post is going to be a big boost though, so be careful with your wording. If your company won an award, post a video or picture from the awards ceremony. You could even post a picture of the award in your office. Be creative. The new Facebook algorithm thrives on creativity and key words.

3. Avoid the Wrong Words.

Facebook does not want anything to look spammy. And by spammy, I mean begging for likes, comments, or shares. This is a problem though because a lot of companies like to use giveaways as a way to bring in new followers and they require that you like, comment, and share. Kind of puts a damper on hosting contests on Facebook right? Now, you might have to send people to a website to enter the giveaway OR you can be super creative (for me that means looking at a thesaurus) and use different wording.

Overall what I took away from Mueller’s article was be natural. Write in the way that your audience speaks, be creative, post videos and pictures, and avoid anything that looks spammy.

What has worked for you?

]]>http://fabrica360.com/advantage-facebooks-algorithm/feed/0Harmons Grocery Store Cooking Contesthttp://fabrica360.com/harmons-grocery-store-sliced-cooking-contest/
http://fabrica360.com/harmons-grocery-store-sliced-cooking-contest/#commentsThu, 08 May 2014 14:56:27 +0000http://fabrica360.com/?p=1403We have had the opportunity to work with Harmons Grocery Store over the past few weeks. They decided to do their own cooking competition this year called Sliced. We were able to film the 15 contestants before the competition started and got to know why they love to cook and why they are going to win. Each story was unique in it’s own way, which made our job that much more fun. To find out who wins from each category please visit www.harmonsgrocery.com and watch the video that is on their home page! Yes, you read that correctly-their home page. We are practically famous now! You can also find out more information about how to dine at the finale dinner Saturday (May 10, 2014),which you won’t want to miss!