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Welcome to CDC's Gateway to communication practice and social marketing! Here you can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it's all here in one place!

CDCynergy Lite is an updated version based on the original Social Marketing Edition of CDCynergy, and is intended for those who have previous social marketing experience. It is based on best practice social marketing principles, and will assist you in developing, implementing, and evaluating an effective social marketing plan.

What do we mean by health communication, social marketing, and health marketing? How do you find the tools you need to develop a communication plan or social marketing campaign? Most importantly, how do you know if it works? If you are new to the field, Health Communication Basics can help you design and evaluate your campaigns and communication projects to achieve the maximum success.

HCSD is designed to enhance awareness of emerging health communication and marketing scientific knowledge by providing you easy access to recently published articles and reports with particular relevance for the public health communication community.