Winsted-Lester Prairie Journal, May 17, 1999

Holy Trinity awarded cool cash for turning on the heat

Holy Trinity Schools discovered that when it comes to bake
sales, they take the cake and cookies and brownies and all other delectable
delights found on a bake sale table.

At least that's what the folks on the Betty Crocker Dessert
Team deemed when they awarded Holy Trinity Schools a $1,000 runner-up prizes
in he "Betty Crocker 50th Anniversary of Cake Mix Bake Sales Competition."

Betty Crocker sponsored the national bake sale competition
in celebration of the 50th anniversary of cake mix. In September Betty Crocker
Dessert Mixes announced the competition to non-profit organizations across
the country, to honor the many organizations that have bake sales as a means
of raising money.

The $5,000 grand prize went to Trinity Lutheran Church
Women of Birchwood, Wis. for their award winning recipes and tips. Twenty
runners-up won $1,000 each.

In order to win the tasty reward, Holy Trinity Schools
had to submit four bake sale recipes, one of which required use of Betty
Crocker's Super Moist Devil' Food cake mix made with Hershey's Dutch Cocoa,
and a second made with another Betty Crocker dessert mix made with Hershey's
ingredients.

In addition to the four recipes, entrants had to submit
five tips on "how to make a bake sale successful" as well as a
photo of the mouth watering table. According to Holy Trinity Schools, the
surefire way to turn cake into cash is to:

Tie your bake sale to another event

Add some friendly competition to your event with auctions

Advertise, advertise, advertise

Identify where the proceeds will be going

Involve the community

"We were really impressed with the quality of the
recipes and imagination of the bake sale tips which were submitted,"
Kim Kluck, Betty Crocker Marketing. "All of the photos of the bake
sale tables looked so yummy. It was very difficult to select the winners."

Bake sales were held between Sept. 15, 1998, and mid-February
1999. Betty Crocker bakers judged the entries on taste and appearance of
recipes: originality and creativity of recipes; table presentations and
originality and viability of tips.