gentle marketing for overwhelmed entrepreneurs

I’ve been doing marketing for a long time, for clients big, small and in-between. I’ve learned that you don’t need to add to the din of marketing noise. You don’t need to shout to be heard. Or dress yourself (or your website, or your marketing materials) loudly to be seen.

I propose a different approach: gentle marketing.

It’s about connecting and cultivating true relationships.

It’s about showing up, even when it’s damn hard.

It’s about generosity and appreciating the good work that people are doing.

It’s about reciprocity.

It’s about playfulness. Experimenting. Seeing what works, and what doesn’t. And when it doesn’t, learn and move on.

It’s about speaking in your natural voice and style. It’s about being who you are right now, not who you think you need to be.

It’s about creating sustainable marketing plans which are in harmony with your rhythms.

It’s about introducing your services and/or products to the world in a way that looks at the long view and not just a big splash, then disappear.

It’s about being kind and playing nice in world that doesn’t always appreciate it.

It’s about not knowing and accepting uncertainty.

It’s about all of this, being OK and still making a living.

Bottom line: You do not need to change who you are to market your business.