As the company relaunches the UV Mist, which is dubbed as the first spray-on face sunscreen, the six-sheet panel serves as an invitation to the public to meet and greet L'Oreal's newest brand ambassador Rui En on the interactive digital screen.

The 34-year-old – known for her icy and “I-don’t-give-two-flying-f****” persona – was one of the winners of the Top 10 Most Popular Female Artiste Award and besides shushing fans in her speech, she did this: Rui En was saying that being happy/sociable/fake is not her strong suit. At the Star Awards first parter on April 20, Jeanette Aw was the big winner with six awards.

Rui En, on the other hand, won zilch and looked like a million dollars on stage.

Rui En may be famously and fabulously forthright, but don’t you dare brandish that “black face” epithet at her.

(When quizzed on the by-now notorious kerfuffle, the damsel demurred with a “no comment”, so we’ll leave it at that.) Then there’s the skin situation.