Why Vogue.in has turned Pink this week

Last Friday, Aniruddha Roy Chowdhury’s sit-up-and-pay-attention courtroom drama Pink hit theatres and in just seven short days, it’s taken the country by storm.

Starring Taapsee Pannu, Kirti Kulhari and Andrea Tariang alongside Amitabh Bachchan, the movie has got Bollywood gushing on social media, and for us at Vogue India, the film struck a special chord for the way it spotlights the issue of women’s rights.

Two years ago, #VogueEmpower took over India with the release of our seventh anniversary issue. Our team’s very own social awareness initiative roped in the country’s most influential people, from AR Rahman and Barkha Dutt to Yuvraj Singh and Deepika Padukone, to make a noise about women’s empowerment both in rural and urban areas, encompassing not just safety, but emotional, sociological and financial aspects too. As our editor Priya Tanna put it back then, “The idea is to engage with Vogue’s circle of influencers and thought leaders to become our pledge-makers, our agents of change.”

Aggressive, heartfelt, and above all, powerful, Pink encompasses the very message we brought up two years ago, and for a week, we’re honouring the film by going pink online. Head to Vogue.in’s homepage and you’ll immediately spot our web page’s all-new pink avatar, and stories on topics ranging from the most empowering moments in history and feminist anthems to advice from women leaders ranging from lawmakers to businesswomen. Get ready to power through the week with Vogue.