The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.

The You and Yours programme on BBC Radio 4 recently ran a piece in which a £7.50 Chinese wine in Sainsbury’s was described by the interviewer as “cheap and cheerful”. A flurry of listeners comments followed, aghast that £7.50 should be thought cheap. Many were paying £4-5, unable to afford more, and generally happy with what they were buying. One listener said his wine buff family members couldn’t tell the difference between his £4-5 wines and more expensive ones anyway.

Japan has had a boost in winemaking productivity over the past decade, particularly among smaller, artisanal producers who are now leading the charge for quality and innovation. We took a closer look at a country which is focusing outwards on growing its reputation and inwards on winemaking expertise.

“In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. “

We know that consumers are more health conscious than ever before, with sustainably sourced avocado on toast becoming the zeitgeist for a generation which is also increasingly moderating its alcohol consumption.