Customer Relationship Management Tool

The major reason CRM initiatives fail can be traced to a lack of clear vision and strategy. CRM mapping, like a road map, allows you to visualize the current state or starting point for your organization, the end state or where you are going, and how you will get there - a disciplined, structured approach to managing customer relationships.

Dechert-Hampe & Co. has developed a proprietary Customer Relationship Mapping Tool® that guides your organization through the process of developing an effective CRM map, which results in an accurate representation of your current state and the desired state of customer relationships along with a gap analysis and the basic business case for change.

Describing relationships in this manner allows your organization to objectively determine the type of relationship you have with a customer based on actual day-to-day interactions rather than a “gut feel” for the relationship.

When customer profiles are aligned against customer segmentation, your organization’s CRM initiative becomes a powerful way to focus your resources to achieve the greatest return on investment. Adopting this approach has many potential payoffs. Perhaps the greatest, if not most obvious, is that it forces management of customer relationships into a disciplined, structured approach that can be defined, mapped, debated, planned and evaluated to build successful CRM strategies.

Customer Relationship Management Sales management completes a series of steps to help determine the appropriate relationship level for any particular customer and the actions, processes, etc. that should be put in place to build the desired relationship. The Customer Relationship Management Tool helps ensure that sales can properly align resources and teams against customers for maximum results. Learn more

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