Born to Defy

The second installment of Steinlager Pure's Keep It Pure Campaign, focused on not one, but two generations of defiance.

In the 1960s Derek Lowe was one of the founders of Radio Hauraki, a pirate radio station that broadcast from international waters when the NZ government banned rock music. They faced a constant battle against the law and the elements, and even shipwrecked live on air. A generation later, his son Zane Lowe broadcasts to millions around the world as an international DJ, formerly on BBC radio 1 and currently on Apple’s Beats 1 station.

The campaign also featured social content where Zane talks more in-depth about his dad’s influence.