NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

We’ll get to that in a bit when looking back on the stories of the season – but through the rest of the year, F1 offered a number of intriguing and notable moments.

Here’s a look back at the biggest stories of the 2016 F1 season.

MERCEDES MAKES IT THREE

Mercedes winning a third straight championship double may not seem like a big story at face value, but it really, really is. Given we are now three years in to the V6 turbo era of F1 and the field has noticeable converged, for Mercedes to have racked up a record number of wins, points and poles is an astonishing achievement.

Very rarely have we seen a true threat to Mercedes’ surpremacy, either. In 2015, Sebastian Vettel’s three victories came on weekends where Mercedes was simply second best. This time around? The two blots on Mercedes’ record book – Spain and Malaysia – were due to mitigating circumstances.

Red Bull and Ferrari may have lurked at times, but in reality, the gap at the front only grew bigger in 2016.

HAMILTON/ROSBERG RIVALRY GETS ANOTHER (FINAL) CHAPTER

The rivalry between Lewis Hamilton and Nico Rosberg reached a fiery crescendo in 2016. On-track clashes in Spain and Austria stoked the fire nicely, forcing Mercedes to revise its “terms of engagement” with both drivers to prevent recurrences.

While we failed to see any titanic on-track battles between the duo, this was certainly the bitterest year yet in Hamilton/Rosberg relations. The lengths that Hamilton went to in the title decider to stop his teammate winning was evidence of how sour relations had become, yet he was gracious in defeat once Rosberg had clinched the title.

Following Rosberg’s retirement, it looks like we’ve seen the last chapter of one of F1’s most intense rivalries. While it may have been messy at times, it has at least ensured that Mercedes’ spell of dominance was not a complete procession.

ROSBERG DROPS THE MIC

The last F1 story of the year was the biggest. Nico Rosberg’s sensational decision to retire from racing just five days after winning his maiden world championship shocked the entire F1 paddock (well, except Lewis Hamilton) and the sporting world in general.

Everything about the story was a surprise: the decision itself; the nature in which it happened; the ‘OK-ness’ about it all, as well. F1 will be without its champion next year despite him being perfectly fit and well, young, and coming off the best season of his career. It’s a weird situation…

It also brings into question the legacy that Rosberg will leave behind. Will he be remembered as the driver who defeated one of F1’s all-time greats in Hamilton? Or as the man who was ‘one and done’? Time will tell.

HAAS HITS THE GRID

The star-spangled banner returned to the F1 grid full-time in 2016 as NASCAR team co-owner Gene Haas saw his eponymous operation make its debut. Most were unsure what to expect from Haas F1 Team during its debut season, making Romain Grosjean’s charge to sixth on debut in Australia a surprise for most.

Grosjean went one better at the next race in Bahrain, finishing fifth, but it proved to be the high point of the season. The strategic mastery we saw early on disappeared, and the teething problems that come with any new project began to crop up time and time again. The team scored just one point in the second half of the season.

Nevertheless, it was a strong start to life in F1 from Haas. Let’s see what more it can do in 2017.

FERRARI STRUGGLES, RED BULL EXCELS

When Sebastian Vettel and Kimi Raikkonen vaulted to the front of the pack on the opening lap of the season in Australia, it seemed our prayers had been answered: finally, there would be some resistance to Mercedes’ steam-roller act we’d seen for the previous two years in F1.

It was about as good as things got for the Scuderia though. Come the end of the year, both Vettel and Raikkonen ended up winless, with Ferrari slipping behind Red Bull to third in the constructors’ championship. It was a big come-down after the hope that ran through the 2015 campaign and off-season.

As for Red Bull? 2016’s success was a big surprise. Renault finally got its act together on the engine side of things, giving Max Verstappen and Daniel Ricciardo the tools with which to win one race each, and even light the fire under the Mercedes boys later in the year.

VERSTAPPEN STEPS UP, STEALS THE SHOW

Max Verstappen’s promotion into a Red Bull seat just four races in to the new season was a major story, with the crest-fallen Daniil Kvyat moving back down to Toro Rosso. We knew this teen protege was going to be special, but few could have predicted just how special he would be through 2016.

From victory on debut (albeit a fortunate one) to his defence of Hamilton in Japan, and, most impressive of all, his magic in the rain at Interlagos, this was a memorable year for Verstappen.

Don’t go thinking this is the finished product yet. Verstappen’s qualifying form remains a bit patchy, lacking the ouright pace over one lap of teammate Daniel Ricciardo, and there were costly errors through the year (the start at Spa being one).

But boy, if this is Verstappen as a sophomore, we can’t wait to see what’s to come in his twenties.

TALKING ‘BOUT MY GENERATION

2016 was a year for the next generation of F1 to come to the fore. Besides Verstappen’s growing stardom, we saw his ex-teammate, Carlos Sainz Jr., lead Toro Rosso and mark himself as one of the best up-and-comers on the grid.

Mercedes youngsters Pascal Wehrlein and Esteban Ocon both enjoyed impressive campaigns, the latter making his debut at Spa, with both now being linked to the vacant Mercedes seat.

We also saw Stoffel Vandoorne make his race debut, replacing the injured Fernando Alonso in Bahrain ahead of his full-time bow with McLaren next year, and had GP3 champion Charles Leclerc run in practice for Haas.

With Lance Stroll also poised to join the grid next year, we’re talking more and more about a younger generation in F1.

CHANGING OF THE GUARD

Tying in with that theme, 2016 saw the last hurrahs in F1 for Felipe Massa and Jenson Button, two of the sport’s veterans. Although Button could yet return in 2018, it’s highly unlikely.

Both ended their careers gracefully, bowing out with class in Abu Dhabi, although it’s hard to play their seasons up as being overly impressive given their form compared to teammates Valtteri Bottas and Fernando Alonso.

With Rosberg now also out of the picture, the F1 grid is becoming more and more unrecognizable to the one we had 10 years ago.

F1’s first race in Baku, Azerbaijan, which proved to be a pleasant surprise.

McLaren’s continued revival as Honda makes progress.

The reliability of Lewis Hamilton’s car (or lack of) through the season.

The power struggle at McLaren that led to Ron Dennis’ exit.

Continued efforts to improve safety in F1 with the Halo device.

After a damp 2015, the roaring, record-breaking USGP in Austin in October (with a hat-tip to Taylor Swift).

And it is with a T-Swift lyric we shall close things out in our stories of the season. 2016 may have been a bit of a rough year for the world, but the F1 season acted as a kind of escape; a way to shake it off.

BROWNSBURG, Indiana — John Force likes to use the word “advance” in discussing the long-term future of his four-car race team.

Friday morning, Force literally put “advance” into action, as he announced daughter Courtney Force’s Funny Car will be sponsored during the 2017 24-race NHRA schedule by Advance Auto Parts stores, beginning with the season-opening Winternationals at Auto Club Raceway in Pomona, California. The deal is for multiple seasons.

“This is all about building John Force Racing for the future,” Force told MotorSportsTalk. “We had a great run with Traxxas, they’ll be staying in the sport, which is great. And now we’re partnering with Advance Auto Parts, which we’re very excited about.”

Advance Auto Parts replaces Traxxas, which produces radio-controlled race cars, and which had sponsored Courtney Force for the past five seasons. Traxxas will remain involved in the sport as sponsor of the Traxxas Shootout, a special race-within-a-race for both Funny Cars and Top Fuel dragsters contested during the annual U.S. Nationals in Brownsburg.

Advance Auto Parts, which has nearly 5,400 retail stores across the country, is no stranger to John Force Racing. The auto parts supplier sponsored John Force’s PEAK Chevrolet Camaro at several events during the 2016 season, including a victory in the NHRA Carolina Nationals, which kicked off the six-race NHRA Countdown to the Championship playoffs.

“The opportunity came to grow the deal and they were interested in Courtney so it was a perfect match,” John Force said. “I have done shows with Advance Auto Parts in the past and am looking forward to working with them again.”

Both John and Courtney Force will be featured in several upcoming advertising and marketing campaigns for the company.