Apple CEO Tim Cook defends high price tag of new iPhones

iPhone Xr and its best features were shown off by Phil Schiller, Apple's senior vice president of worldwide marketing, on stage of the Steve Jobs Theatre and the device brings a number of notable features to the table.

There had been concerns that the new iPhone XS, Apple Watch 4 and other devices could be caught up in the ongoing trade war between the U.S. and China, with the Trump administration introducing ten per cent levies on about $200 million-worth of Chinese imports.

The iPhone X starts at ₹ 81,099 for the 64GB model rising to ₹ 93,999 for the 256GB. The answer comes with its own set of questions.

You have better water resistance (IP68), better audio capture and sound quality, a much faster processor, better battery life and upcoming dual-SIM capabilities. If you're already spending over a grand on a new phone, what's another tenner or so to keep your stomach happy?

You should be: Apple just announced three new models, all with different names. While the iPhone X used this for portrait mode photos and Face ID smarts, it topped out at 600 billion operations per second. Incidentally, iPhone XS Max demand is reportedly in line with Apple's internal projections. Now, the iPhone XS will get you 59.92Mbps. Cornerstone Wealth Management LLC now owns 16,758,709 shares of the iPhone maker's stock worth $89,526,000 after buying an additional 16,668,866 shares during the period. But that's for a phone priced at US$699, well below either the iPhoneXS Max or the US$999 iPhone XS.

There is no iPhone 9, and there's unlikely to ever be one.

"The iPhone is assembled in China, but the parts come from everywhere", Cook said, when asked why Apple had been spared. The iPhone XS Max is expected to start at an eye-watering ₹ 109,900 and is expected to go on sale on 28th September.

The XS Max's 6.5-inch OLED screen drew raves from The Wall Street Journal's Joanna Stern, though she noted that it might be too much for those with smaller hands. With a starting price of $749 (just about $50 more expensive than the iPhone 8), the iPhone XR could bring a slew of next-generation features to a wider base of consumers. If people want the 'most innovative product available, ' they will have to pay for it.

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