News

KETTERING, Ohio - Jan. 26, 2017- Naked Lime
Marketing conducted several case studies in the last year with the
goal of illustrating the tangible benefits enjoyed among automotive
retailers taking advantage of Naked Lime's services. While the
studies range across a wide variety of Naked Lime services, a clear
pattern emerges across all: the case studies support
the need for an ever-evolving digital approach to attracting and
retaining dealership customers.

"At Naked Lime, we're focused on delivering digital marketing
services that help dealers to protect their customer base and win
more business," said Chris Walsh, vice president at Naked Lime
Marketing. "These case studies offer specific proof about the
results we deliver for our dealership customers."

The Case Studies

Reputation Management is a vital
tool in helping dealerships make sure an accurate story of their
business is presented to the public: earning and maintaining a
positive online reputation is the key to that in today's digital
age. Naked Lime addresses this need with its Digital Reputation
Management service, including a Response Handling option, in which
a dedicated specialist is appointed to investigate negative
reviews, post personalized responses to all reviews with approval,
and push on-site reviews to dealership social media.

Naked Lime analyzed year-over-year data for dealerships new to
reputation management services to see the impact from 2015 to 2016.
Based on Google, Yelp, and Facebook responses, dealers using Naked
Lime's services saw response activity increase
over 200 percent. Read here for the
full study.

Structured Snippets, Google ad extensions
generated from content on a website, help people decide if they are
interested in visiting a site. Dealers face stiff competition in
driving website traffic, and every ad extension has the potential
to increase impressions, clicks, and conversions.

Naked Lime selected sample dealerships and tested a variety of
Structured Snippet headers to evaluate effectiveness. The result:
in months of advertising featuring Snippets versus the same months
without, each dealership performed well above normal expectations
in click-through-rate, cost-per-click, and average search position.
See the full study here.

Dynamic Used Campaigns are a tool to help
dealers overcome the significant challenge of successfully
advertising used vehicles because that inventory changes daily.
Dynamic Used Campaigns allow dealers to show digital ads for
specific vehicles in stock, based on customer search matches to
their actual inventory.

Naked Lime began testing Dynamic Used Campaigns as a way for
dealers to more effectively sell used inventory, working with two
test dealerships of very different sizes. The first, a large Toyota
store, saw an increase in the number of used units sold of
over 350 percent, and a decrease in the days
used vehicles spent on the lot of over 500
percent. The second dealership, a smaller Ford Lincoln
dealership, saw modest, but still significant, improvements: an
increase in the number of used units sold of 22
percent, and a decrease in the days used vehicles spent on
the lot of 21 percent. Check out the full
study here.

Naked Lime at 2017 NADA Convention

To learn more about Naked Lime's full suite of digital
marketing, advertising, and web services for automotive retailers,
stop by NADA Convention booth #2327, Jan. 26-29, 2017, New Orleans,
Louisiana.

About Naked Lime Marketing

Naked Lime delivers fresh and innovative full-service marketing,
advertising, and web services that help automotive dealers turn the
heads of consumers and inspire consumer loyalty at every point in
the retail process. ()