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Business Professional

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories. Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they... Read more

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not... Read more

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after... Read more

Admit it, you didn't bother looking at the 200 slides, did you? Almost three weeks ago, I posted Mary Meeker's (from Kleiner Perkins Caufield and Byers) annual Internet Trends report that she gave at the Re/Code summit. It's a lot to swallow,... Read more

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet.... Read more

Corporate culture is a huge part of what makes a business successful. There's a statement that no single business professional would ever challenge. The problem, of course, is that cultures are often hard to control, understand and nurture. Sometimes they... Read more

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

Chances are that you're still scrambling for some of your last minute gifts this holiday season. I usually leave the hardest to shop for last (plus, I'm a firm believer that were it not for the last minute, nothing would... Read more

While it's nice to think that Skype, WebEx or Facetime removes the need for business travel, nothing could be further from the truth. Granted, if all you're having is a status meeting, those can easily be replaced by technology, but... Read more

It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. Granted, in the end, it won't look much like a "killer" but probably closer to something new, shiny and different... Read more

When do you find the time? This is the question that I am most often asked about these new media channels. When do I find the time? The truth is that it doesn't take that much time at all. In... Read more

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more