Nicole Dehaney

WindsorUS-CT

Work History

Work History

2009 - 2012

BUSINESS DEVELOPMENT MANAGER – COMMUNITY EDUCATION LIAISON

CARE ALTERNATIVES

Grew business in Western Massachusetts territory by securing new nursing home contracts and penetrating new accounts to increase admissions. Landed state’s largest 250-bed facility.Balanced sensitive fine line in selling hospice care with realities of serving as “the face” of the company with families and marketing, trade and clinical teams. Conceived and spearheaded marketing program that grabbed trade-level attention.

§Revenue swelled from $95K to >$1.5M in 2 years.

§Expanded account base by 150% within 30 days by securing first skilled nursing home contract.

§Chosen to train/manage company’s first marketing volunteer; laterally managed multidisciplinary team of 5.

2007 - 2008

SENIOR MARKETING REPRESENTATIVE

VITAS HEALTHCARE

In hybrid business development/marketing/consultative sales role, drove business while advising 4 hospitals on securing new business and bottom-line profitability using Medicare best practices. Collaborated with multidisciplinary healthcare team targeting accounts; autonomously closed to grow referrals/admissions.

§Influenced and led Hartford Hospital’s paradigm from in-house to exclusive business with Vitas. Played front-line/back-scenes role in assessing account needs, tapping key decision-makers, facilitating meetings/dialogue, creating from-scratch promotional “Visit with Vitas” program and educating on financial incentives.

Handpicked as member of Priority Sales Force with product performance turnaround and other key assignments. Awarded special projects in marketing analytics, technology integration and sales force development.

PROFILE

Champion, drive and lead consistent, sustainable business growth and productivity

MBA with 15-year career of repeated successes growing business for complex products and services in healthcare and consumer goods. Data driven,systemic, strategic and tactical. Quickly connect the dots to spot and capture opportunities, rescue troubled business, surpass expectations and deliver reciprocal wins for clients and employers. Will relocate.

Among my success stories, I► Boosted Care Alternative’s revenues and more than doubled its account base.► Ranked #3 in nation for product launch with InVentiv/Obagi, found lost revenues of $40K, and achieved a percentage growth rate of 87% above the national 29% average.► Rose through the ranks with GlaxoSmithKline into executive-level sales. Recognized repeatedly for sales performance, my leadership (and analytical/technology expertise) were also acknowledged by selection for regional product training, regional analysis, and marketing development roles.► Won 100% placement of key brands in major retail chains for the world’s largest supplier of adult beverages. Specialties:● Business Development ● Market Penetration● Trade Promotion & Events● Sales & Marketing Strategies● Customer Relationship Management● Business to Business Sales● Product Training & Launches● Turnaround Strategies● Sales Management

References

References

Erik Kessler, MSW

“Nicole was faced with a historically underperforming territory … presented many challenges with external customers and internal team … she did an outstanding job of getting re-invited in, developing mutually beneficial partnerships … leading to increased account penetration and census."

Don Norwill, PhD, MBA

Scott Quagliariello

“Nicole maintained steady growth month over month during entire launch … took leadership role on a national level … leveraged her ability to problem solve and be a leader by uncovering the greatest obstacle we faced on a national stage … valuable asset to launch of this brand.”