Misbah Mahmoodi, Sr. Product Marketing Manager, does a great job explaining the service provider challenges with the exponential growth in data usage from a subscriber point of view. For mobile operators, one of the worst things that subscribers can experience on the network is when they begin to stream their favorite video, and instead of the video playing, they see that spinning wheel. Misbah talks about how service providers can gain insights into the type of services and applications subscribers are using, allowing them to plan for network capacity ensuring that they have optimal network resource utilization to handle peak demands. With F5 Policy Enforcement Manager, service providers can implement policies for specific applications to reduce network congestion.