By: Amy Maclean, Cablefax
Big MSOs Charter, Comcast and Cox made news Wednesday with the announcement of a new division within NCC Media for unified ad solutions across NCC participants’ national footprint. It’s the latest push to make national ad buys easier. Efforts to date have primarily been...

by Kelly Liyakasa, AdExchanger
Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.
The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders...

By Robert Andrews, Beet.tv
For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences.
But Comcast’s ad sales division is now helping buyers use data and advanced analytics...

Video advertising is witnessing unprecedented growth as more businesses begin to recognize its massive capacity to disseminate their message to the world. Conventional television broadcasting which lay the groundwork for this revolution is now giving way to digital video advertising that employs...

By: Audrey Luk, LiveRamp, February 6, 2018
Remember when TV was the small screen? Back then, what we now call cell phones were car phones, and mobile advertising was a billboard on the side of a bus.
How times have changed. And how imperative it is for TV to claim its place in today’s...

By: Markos Papdatos, November 21, 2017, Digital Journal
Two-time Olympic medalist Nancy Kerrigan chatted with Digital Journal about her family, athletic career, and her experience on "Dancing with the Stars." She also opened up about what she is most thankful for this Thanksgiving holiday....