Latest Release

Brands & Branding 2018

You might say Brands & Branding in South Africa needs no introduction (after 24 annual editions), but while the title is unchanged the subject presents a constantly evolving scenario that deserves and requires 100% fresh content each year.

The 2018 edition comprises 176 pages of multi-page brand profiles and case studies, local and international brand surveys with narrative insights and overviews, plus a significant number of specially written articles bringing it all together.

Go ahead, judge the book by its cover! You will be proven right – or get your money back. Guaranteed.

“Well researched and superbly designed”

“In South Africa nothing comes close to Brands & Branding in setting the local branding scene”

“The Standard brand management ‘bible’ for today’s marketer”

‘The essential ‘owner’s manual’ for everyone involved in the discipline of marketing and branding”

“Brands & Branding case studies expose the students to both well-known and unfamiliar brands”

Brands and the concept of branding have changed because the world we live in and the things that we demand as consumers have changed.
When I joined Interbrand in London in 1990, we had just published the well received ...

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South African Brand Heritage

From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.

"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Preston