SEO or Social Media Marketing

Traffic To Your Website

Establishing your business online is not child’s play it requires lots of planning and work (which approach should you take traffic to your website?). The online world has become very competitive with every business looking to expand their services online; you can find almost anything you want online. Let’s take a service like house cleaning for example, if you search for house cleaners on Google or Yahoo you will find a result of over hundreds of businesses that offer that service in your area or not too far from it.

Now when it comes to search engine searches not many people actually take the time and look through all the different results, chances are your customers will look at the first 3-5 results and decide from them. The reason for this is no one really has the time to go to lower searches when the market is so competitive, most of the businesses offer similar services at similar rates. An added bonus to your website being on top is that it shows customers that you care about your brand and business and of course Google trusts you so traffic to your website result.

Just having your website on top of search engines is not the only way to drive traffic to your website there are other means in which that can be done. Since businesses started to shift to the internet many different forms of internet marketing have been introduced from the more recent social media marketing to the old affiliate and e-mail marketing. Each of these marketing strategies has both their benefits and cons. Which strategy should you choose, well in order to decide that you need to look at your budget first and then your target market.

If you are not limited to budget then to get the most of the internet it is better to use as many marketing schemes as you can online as it will only drive more traffic to your website and business your way. Smaller businesses need to take a more cautious approach as they are limited on budget and that is why they should invest in the most important form of online marketing SEO.

SEO, drive business your way

SEO is one of the top most effective forms of online marketing. Yes, there are other marketing schemes that may be just as effective but SEO will help your website gain traffic in the most efficient amount of time. If done properly it can generate traffic to your website that will see your sales skyrocket fairly quickly. This however is not easy, for a proper optimized website for search engines it is important to have a user friendly website, content along with meta tags that promote the service you provide through keywords, along with constant link building to maintain your status as the top ranking with search engines. See Part 2 of 2 Posts