Webinar: Doing Data Like A Boss With The Panthers, Suns & Pacers

New year, new you – right? Why not start by becoming a data boss at your company?

Big data is mainstream now and will only continue to be adopted by more and more companies. So, just because you’ve implemented a data-driven strategy doesn’t mean that you’re done just yet. It takes key understandings about the data you’re collecting in order for you to start seeing some proven success.

In this webinar, marketing innovators from the Panthers, Suns and Pacers will share how they were able to:

Define the metrics that mattered most

Choose channels and understand what was driving strategy

Define gaps, set benchmarks and pilot new experiments

Quantified the results and shared their learnings

Determine when and where to incorporate other channels

Used fan data to make their whole organization smarter

Join Umbel for our webinar on How To Do Data Like A Boss, where Christopher Kaiser, Senior Manager of Brand Activation for the Phoenix Suns, Rich Meharey, Marketing Manager for the Florida Panthers and Jeff Tzucker, Director of Digital Marketing for the Indiana Pacers, will join Maria Stansberry, our very own Senior Director of Product Marketing in a lively Q&A session about how doing data like a boss has paid off for their organizations!

Sima has several years of marketing experience and has helped both small and large companies create brand awareness and ultimately grow their business. Sima has worked at Razorfish, Warner Music Group and PR by the Book, and is also the founder of goodindiangirl.com.