I aim at managing complex commercial structures and trade channels with focus on foreign markets and business development.

Work experience

Nov 2014Present

National Account Manager

Coca-Cola HBC Italia, Milan

I am presently responsible for the management of the main Italian and international Key Accounts in the discounter channel to improve related volume, turnover, profit, trade margin and market share.

My main responsibilities include: negotiation of annual agreement at national level; weekly channel and category overview (sell-in, sell-out, market share and competitor analysis) to identify continuous business opportunities to improve efficiency and profitability of the product portfolio; development of commercial strategic partnerships; promotional plan analysis and development for ATL and BTL activities internal and external teamwork coordination to implement tailored activities on specific customers.