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The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured In Dollars, by Jonathan Salem Baskin (who runs Baskin Associates, Blogs at Dim Bulb and is about to release his... Read more

There is tons of hype and interest around the TED Conference. While this is my first time attending, having watched almost every one of the talks over at TED Talks for the past little whiles makes everything I see live... Read more