Say no to Gaps with Dove Intense Repair range with Keratins

‘You look exactly the same!’ While it’s great to hear
that from someone you haven’t seen in years, you hope they don’t mean your
hair. No woman enjoys wearing the same hairstyle day in and day out, much less
for years together.

We all love experimenting with our hair, whether its
various styling products or instruments to make our hair look beautiful. In the
attempt to look our best, we end up overlooking the daily damage we put our
tresses through.

Knowingly or unknowingly, hair damage is often
self-inflicted. A gamut of factors are responsible for damaging hair, not just
on a superficial level but from deep within. Constant and excessive exposure to
the sun and daily pollution may strip hair of its natural luster, making it
weak, dull and lifeless

Self-inflicted activities such
as blow drying, straightening, perming, colouring, etc. also leave hair damaged
at its core. Continual hair damage at the core leads to damage at the cellular
level causing gaps in your hair. This results in recurring hair problems which
continue to return in spite of all the efforts women make to keep their hair
nourished and damage-free.

Recognizing this need to repair hair damage* at a deeper level,
Dove
now introduces the new Intense Repair Range with¼ moisture milk enhanced with the breakthrough Keratin Actives
that goes deep within each strand to reconstruct hair by strengthening it at
its core. So now with the Dove Intense Repair range, you can have beautiful
damage-free hair that’s strong and resilient to damage. Dull and damaged hair
is transformed into shiny and, smooth hair.

Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair
Category said, “We all like
experimenting with hair, but in the long run, damage takes its toll within the
structure causing gaps due to severe damage of keratin. Dove Intense Repair
range with Keratin Actives works at the cellular level of the hair structure
and helps reconstruct damaged protein making the hair strong and resilient to
damage.”

Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we
know that when hair problems keep coming back, it means something is amiss at
the cellular level. Signs of hair damage never show up alone. If it’s breakage
now then it’s dryness later. The new Dove Intense Repair with Keratin Actives
goes deep within each strand to reduce damage up to 100%.*”

It may seem that understanding what causes ‘damage’ is
half the battle against it but to win the other half, you need expert-care. So,
say no to gaps, with new Dove Intense Repair Range that reconstructs hair at
the cellular level making it strong and beautiful.

Directions to use:Use hair mask once a week before shampooing your hair. Once you’veapplied the mask, wrap your head with a
shower cap. Rinse out the mask after 3 minutes and wash your hair with a gentle
shampoo

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