Training Event Details:

Center:
Midtown Manhattan
SBDC

Low-cost Market Research

2/13/2018 -
2/13/20186:00 PM - 8:00 PM

55 Lexington

Suite 2-140

New York, NY 10010

Presented by Kapil Bawa, Professor of Marketing

Businesses large and small can reap substantial benefit from market research; however, small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.

Partnership Program with the SBA, administered
by the State University of New York. Funded in
part through a Cooperative Agreement with the U.S. Small Business
Administration. All opinions, conclusions or recommendations expressed are
those of the author(s) and do not necessarily reflect the views of the SBA. All
SBA funded programs are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Special arrangements for persons with disabilities can be made by calling the SBDC at least two weeks in advance.