Friday, May 11, 2012

Proud to Toot Our “Horns”

Silver and gold...silver and gold...everyone
wishes for silver and gold. Well, this week, our wish came true at the
Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was
honored with three awards – one gold and two silver - for
outstanding public relations programs.

The
First Alert team
nabbed a Golden Trumpet Award in the Issues Management category
for its "Breathe Easy, California" campaign surrounding a
new law requiring CO alarms in every single-family home in the state. This
campaign included a state-specific survey (conducted by LCWA Research), media
outreach, direct mail, and a series of donation events in key
markets. LCWA’s efforts helped to drive significant consumer education
and product sales during a key period for this client.

The
First Alert team
also was recognized with a Silver Trumpet Award in the category of Issues
Management for its “Great Escape” campaign for 2011’s FirePrevention Week. This campaign leveraged proprietary research (again conducted
by LCWA’s research team) in traditional and social media outreach to
communicate the importance of fire escape plans. Adding fun to a typically
serious topic and drive fans to First Alert's Facebook page, we hosted a
sweepstakes and awarded one lucky winner a “Great Escape” to Chicago,
home of the Great Chicago Fire which inspired the declaration of Fire
Prevention Week. In addition to airfare and hotel accommodations,
the winner received tickets to see “The Great Fire” at Lookingglass
Theater Company and dinner at The Chicago Firehouse Restaurant.

Additionally,
our General Growth Properties team won a Silver Trumpet Award in the category of Special
Events for the 9/11 Memorial Event it planned and executed at
Oakbrook Center. With just one week to plan, LCWA executed a moving and
newsworthy ceremony featuring a Hinsdale resident whose firefighter
brother lost his life in the World Trade Center collapse, providing a
local angle to the international remembrance and reinforcing Oakbrook Center as
a caring member of the community.

It’s
always an honor to be recognized for the work we do with and on behalf of our
clients. Congratulations to these teams and to everyone at First Alert,
Oakbrook Center and LCWA who helped in the planning and execution of these
award-winning programs!