Latest Press Alerts

Helpful hints for tracking press coverage

We tend to use MyPressConnection (MPC) to track press coverage.However, you can track coverage using a
system like MPC or other software like Excel spreadsheets.Here are some ways to do so…

Blogs and online magazines: First step, conduct Google searches for
the name of the brand and key words that relate to the campaign that you
executed to generate press coverage.Secondly, if you cannot find the coverage, then send an email or call to
ask if they need further information.Always
try to make sure there is a back link to your brand’s website.

Glossy magazines:First
step, when your samples come back from a photo shoot, call to ask how shoot
went.Also ask if they need any further
information.They may tell you that they
are editing pictures or planning the layout, etc.They may also let you know that if credits
are needed from the brand, you will be contacted in the next couple of
weeks.Try to confirm which issue the
shoot is for and mark it in your “Marketing Calendar” just in case you do not
hear from them.And of course, check the
issue when it is out!

Continue to build rapport and a good relationship with interns,
writers, photographers, freelance stylists and editors.Do not be pushy or get angry if not
published.There are many reasons why
press contacts are unable to use all samples that are called in, such as not
enough space, colour or design did not fit theme, etc.Being featured in magazines takes time and
dedication.You need to build brand
awareness and lasting relationships.It
is also about numbers, the more you are called in, the higher the likelihood of
being published.In summary, you need to
continue to be called in for photo shoots!

Trade magazines:Continue to
call to find out about photo shoots before trade events.Continue to check their websites for press
coverage after your campaigns.

Stylist: Follow-up with stylist that have called in samples to find
out how photo shoot went.Ask when they
think the issue will be out or published online.

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