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Neuromarketing is said to be the intersection of science and economy. This is really for marketing to appropriate neuroscience. However, the ethical has to restrict imperatively this use.

Certainly it would be unfair and dishonest not to recognize its many benefits to neuromarketing. Certainly, with the neuromarketing, the access to areas where the "face to face" is more effective in gathering information (cognitive biases). Neuromarketing is also seen to be labeled as a scientist, and this, well actually, seems more credible and accurate compared to any other market research where it is not necessary to have a lot of important subject for the purposes of a any investigation, this is a limited sample size is its scope. Furthermore, in neuromarketing, it seems easy to determine the preferences of the public advertising to be used in the reproduction of these images to conclude a sale. This is possible thanks to the best of our knowledge of emotions to influence our purchasing decisions. Thus, neuromarketing also finds its application in understanding the brain and its manipulation.

However, no scientific study has found, to date, there is an irrefutable link between the excitement of a brain area and any purchasing decision. Of course, given this reality, the credibility of neuromarketing is undermined. Another thing that marketers seem to have forgotten is the breach of privacy, ethics and the same person generated by this phenomenon of neuromarketing because of its impact on freedom and independence of people. The real question remains: "Is it ethical to want to know all about the consumer? »This amounts to saying" is it moral to know what others think". Furthermore, this calls into many questions of moral principles, namely, in particular, the integrity of a doctor who is supposed to heal in order to protect people and in not in a commercial end. In addition to what it must cost the company financially, neuromarketing is unstable because the science is evolving and it would be unwise to rely totally.