Category: Media Relations

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in business. When someone knows you, they’ll open your emails and start a dialogue.

Shortly after the midterm elections, President Donald Trump held a press conference that sent the ongoing debate about “fake news” into hyperdrive. In case you missed it, President Trump sparred with CNN reporter Jim Acosta, saying that CNN “should be ashamed of itself having you working for them” and that Acosta was a “rude, terrible person.”

The PR community has coined the term “newsjacking” to describe the so-called hijacking of breaking news to get coverage for clients. Interestingly, despite obvious pejorative connotations, in many instances the term supports incredibly beneficial activities.