FBEN

€0.41

-4,65%

€149,32 M

29.05.2020 17:35:33

Powering Digital Advertising

Fyber N.V. is a leading advertising technology company. It empowers app developers and digital publishers to generate business-critical revenue streams with targeted advertising, enabling them to optimize the yield they generate from advertising. The company’s technology infrastructure reaches more than one billion monthly active users, providing a channel-neutral open-access platform for advertisers and publishers. It enables cross-device advertising with a global reach and a strong focus on video.

Fyber N.V. was founded in 2010 and is headquartered in Berlin, Germany. The company has offices globally and is listed on the Prime Standard of Frankfurt Stock Exchange under the symbol ‘FBEN’.

May 29, 2020

May 29, 2020

April 30, 2020

Capturing Global Growth Opportunities

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Capturing Global Growth Opportunities

1

All things mobile

Mobile has
become the go-to medium for many users, continuing its growth in terms of the time users
spend on mobile devices and the ad spend advertisers are moving there - fueling much of the
expansion
of digital advertising. The global digital ad spend is expected to rise by more than
17% in 2019 year-
over-year, meaning digital will account for half of the overall growing global ad market for
the first time.
Source: eMarketer

2

Video is the go-to medium

Video remains
on of the fastest growing digital ad formats, with particularly strong traction on mobile
and
within social applications. The versatile medium meets both publishers’ and advertisers’
requirements of
delivering engaging content while ensuring a seamless user experience. Digital video ad
spend is set to
grow more than 60% between 2019 and 2023. In the US alone, mobile ad
spending will exceed all
traditional media ad spending combined by 2020, driven by mobile video ads. Within the
segment, nine
out of every 10 dollars will be transacted programmatically – driven among
others by brand marketers
who move their TV ad budget to new mobile video ad formats. Source:
Source: eMarketer

3

Programmatic trading fueling digital advertising

Moving away from merely ‘buying ad inventory’ to ‘reaching audiences’ through automated
methods,
programmatic trading of advertising, real-time bidding and newer technologies such as in-app
header
bidding, make it easier and more efficient to place advertising and reach the targeted
audiences at the
right time and place.
Advanced programmatic mechanisms will drive even more ad dollars towards digital. For the US
market,
85% of all digital display ads are expected to be transacted programmatically in 2019.
Within
programmatic display advertising, two-thirds will be allocated to the mobile market and
nearly half to
video ads.
Source: eMarketer

Milestones

October 2014

The acquisition of Fyber shifted RNTS Media N.V.’s strategic positioning to focus entirely on
advertising technology, putting a leading mobile supply-side platform at its core. RNTS
Media N.V. was now a leading monetization platform empowering the app economy, enabling
mobile developers and publishers to monetize their audiences through targeted in-app
advertising.

August 2015

RNTS Media N.V. upgrades its public listing from the Euro MTF in Luxembourg to the Prime
Standard of the Frankfurt stock exchange, providing increased liquidity, transparency, and
enhanced future funding options.

June 2017

RNTS Media N.V. renamed to Fyber N.V., anchoring all subsidiaries under the Fyber brand. The
exclusive focus on ad tech underlines the company's vision of building one of the world’s
largest publisher monetization platforms.

February 2018

Fyber launched its new brand, continuing the integration process of the former group companies
into one unified company and technology platform. The Company also launched its
proprietary header bidding solution FairBid, the world’s first and only mechanism to create a
true state of header bidding for the mobile app environment.

May 2019

Fyber concluded the full organizational integration of former group companies and presented a
comprehensive aligned product suite to the market, centered around key areas of market growth
and its long-standing expertise, namely programmatic trading, mediation and in-app header
bidding for both rewarded and non-rewarded ad formats. The Company also successfully
restructured its convertible bonds, effectively halving this debt position.

2014

October, 2014

The acquisition of Fyber shifted RNTS Media N.V.’s strategic positioning to focus entirely on
advertising technology, putting a leading mobile supply-side platform at its core. RNTS
Media N.V. was now a leading monetization platform empowering the app economy, enabling
mobile developers and publishers to monetize their audiences through targeted in-app
advertising.

2015

August, 2015

RNTS Media N.V. upgrades its public listing from the Euro MTF in Luxembourg to the Prime
Standard of the Frankfurt stock exchange, providing increased liquidity, transparency, and
enhanced future funding options.

2017

June, 2017

RNTS Media N.V. renamed to Fyber N.V., anchoring all subsidiaries under the Fyber brand. The
exclusive focus on ad tech underlines the company's vision of building one of the world’s
largest publisher monetization platforms.

2018

February, 2018

Fyber launched its new brand, continuing the integration process of the former group companies
into one unified company and technology platform. The Company also launched its
proprietary header bidding solution FairBid, the world’s first and only mechanism to create a
true state of header bidding for the mobile app environment.