Digital Media Planning
How to decide your Media Plan for Digital Advertising?
Digital Advertising or online advertising is adopted by marketers and businesses globally to gain
leverage in their respective industry. The fundamental concept of a successful Digital Advertising
Strategy is identifying your target audience. Map your audience in accordance with the object of
advertising. Let us break up the essential prerequisites of your media plan into the following
steps:
Step I – Identify User Search Behaviour
Step II – Understand User Background:
Step III – Decide Medium for Targeting:

releaseMyAd@

Kolkata

Contact us :- 09830629298

Digital Media Buying
How to devise your Media Buying Plan for Online Marketing?
The second stage of advertising online is buying media slots. Invest in the right channels and you
will accomplish your goals instantly. Be sensible while allocating your budget across various
web-based platforms and soon you will start reaping the rewards. The entire theme and
structure of advertising strategy rests upon your allocated budget. A creative and thoughtful
media buying strategy carved out of limited budget can help a small business achieve better
results compared to advertising moguls.
We present the various levels of media buying which combined turn into a successful
advertising campaign:
1. Defining Campaign Duration
2. Deciding Ad type & Placements
3. Measuring Reach & Frequency

releaseMyAd@

Kolkata

Contact us :- 09830629298

Digital Creative Planning
How to Develop Effective Creatives for Digital Advertising?
Promotions on the internet can be conducted through online advertisements and customized
landing pages / websites. The quality and relevance of the landing page or ad creative has a
direct impact on the success of the advertisement campaign. The relevance of the creative with
the product is extremely critical here as the rate of people clicking on your advertisement often
keeps it ahead of your rival ads. Adhere to these simple guidelines to develop the best possible
ads for your brand.
1. Selecting a theme
2. Creating the Script
3. Visualizing Appearance

BECAUSE YOUR DIGITAL MARKETING REQUIRES AN INTEGRATED SOLUTION
Digital interactions of today, be it emailing , facebooking, googling or surfing are experienced
uniquely across varied connected devices. By integrating every unique interaction, the impact of
any message delivered by a Brand is magnified manifold. Individual digital initiatives usually get
implemented separately or ad-hoc, be it developing a facebook page, a website or running an
email campaign do not create the desired impact.
Such is the beauty of an Integrated Digital Marketing Solution.
We strive to provide every Brand with its unique Integrated Digital Solution!

releaseMyAd@

Kolkata

Contact us :- 09830629298

WE ARE AN ADVERTISING AGENCY DRIVEN BY TECHNOLOGY
releaseMyAd Digital is a subsidiary of releaseMyAd Media Pvt Ltd. A full fledged advertising &
media establishment, providing complete and integrated marketing solutions for over 3
decades.
Its founders comprise of accomplished individuals sharing past experiences at Microsoft's
Digital Advertising Solutions Group, Google and Saatchi & Saatchi (NY). They share backgrounds
in servicing leading brands for their digital marketing requirements across the US and India. Our
team holds educational degrees from leading institutes such as The Wharton School, IIT & XLRI.
We also successfully operate leading internet portals, such as:
releaseMyAd.com - India's largest Online Newspaper Ad Booking platform
releaseMyAd.fm
releaseMyAd Store (coming soon!)

releaseMyAd@

Kolkata

Contact us :- 09830629298

Why pick us ?

We are a leading player in
pay-for-performance marketing
Weâ&#x20AC;&#x2122;ve been acknowledged for our
expertise in managing successful
campaigns for over 6 years

The only Google Premier Partner in Eastern India !

releaseMyAd@

Kolkata

Contact us :- 09830629298

SUCCESSFUL DIGITAL CAMPAIGNS EXECUTED BY US
Modi Institute of Technology and Science
Oaktree International School

Minus 6 in Kolkata

Fountain of Joy in Kolkata

Mangalam Academy

Asian International School

releaseMyAd@

Kolkata

Contact Us
Contact Our Agency Headquarter in Kolkata on the details provided below: