This leads us to think that Viceroy is just going to rebrand the other Tides resorts as Viceroys. However, Tides Zihuatanejo is still the Tides and according to the Viceroy Hotel Group website, the Jalousie Plantation in Sugar Beach, St. Lucia, is still set to turn into a Tides resort. But we'll see about that.

Meanwhile, Viceroy is picking itself up after the Tides loss as it will manage three new hotels by 2014--Viceroy Maldives, Viceroy Bodrum and Viceroy Istanbul. Exotic! We just hope that hotel massages will be safe again by the time the Viceroy Maldives opens.