Just giving you a hard time. Yes there is a film you can put over it to keep it from happening. My dads 92 GMC got repainted 3 times for the same thing in a year but after the 3rd time he said ah just screw it. Is it just clear coat or is it through paint and all?

Paint and all, I am PISSED... I mean damn! I just got the thing! Mama always said I can't keep nothin nice! haha...
I'm gonna check out that protective film, I really don't like the mud flaps they make anymore.

My GMC never did anything like this though and I had it for three years of mud and gravel roads. That's the only thing that makes me worry, this is brand new and already chipping.

I had a 3" lift and mud tires on the GMC though, maybe the mud tires didn't hold onto rocks like this AT tires?

You got that right A/T tires pick up and hold more rocks. I have it bad on the rear fender right behind the tires but my truck is 13 years old. Have if repainted if you want I'll see if I can dig up some good film.

I have the same exact truck, same 2012 Z71 package in red with the painted red bumper. I started noticing paint chips right away also. Mine has around 3500 miles and it has never seen gravel or any off-roading whatsoever. I have paint chips on the front, a lot behind the tires; excessively more than what should be normal for the amount of driving, and I even have a few chips on the roof of my pickup, not sure how this is possible. If this is the paint they put on their new trucks I will never purchase another one again. I did not have any issues with my 2001, 2004, or 2007 silverado and I was a very loyal Silverado person.
To reply to the following post, "...,and there are rock chips behind..." <<<< that there is your answer."
This is not normal wear and tear on the paint. There is no reason to have the amount of chips driving 1000-4000 miles; this is NOT NORMAL!!!!
Makes me question my choice in a new pickup.
Tyler