The Beautiful Game

Wood Pencil / Film Advertising / TV Commercials 21-40 seconds / 2017

Soccer. Football. Fútbol. Whatever you call it, there’s no denying its capacity to enchant the world. So while all eyes were fixed on a summer of fierce European competition, Apple wanted to remind spectators just how beautiful “the beautiful game” can be. The resulting film – an extension of the Shot on iPhone campaign – was a celebration of the sport through the lens of actual fans. Featuring photos and videos from iPhone users everywhere, it honoured real people, real rituals and real passion. All of which meant the film could only really be called one thing: The Beautiful Game.

Credits

Agency Producer

Monica Domanska

Daniel Heighes

Jamie Lee Schaffer

Art Director

Anna Borup

Chief Creative Officer

Duncan Milner

Creative Director

Adam Alshin

Zamir Antonio

Antoine Choussat

Global Director of Content Production

Eric Voegele

Group Creative Director

Stephen Hancock

Music Supervisor

Chris Pattinson

Producer

Monica Domanska

Daniel Heighes

Jamie Lee Schaffer

Senior Art Director

David Lasa

Senior Copywriter

Shaun Worth

Advertising Agency

TBWA\ Media Arts Lab

TBWA\Media Arts Lab

Director

N/A

Media Agency

OMD Worldwide

Client

Apple

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