What it is: The Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to help take you from day to night, no matter what the occasion. These shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants! The No Tug Eyeshadow Brush helps give you exceptional eye shadow application and perfect pigment lay down without ever tugging on your delicate eyelids. Who it is for: This palette is suitable for anyone who wants naturally pretty, anti-aging eye shadows that are flattering and truly beautiful and nyone who wants an all-inclusive palette to help achieve any and all looks, whether matte or pearl, with shadows or liners. It is also suitable for anyone who wants a naturally pretty look using skin-loving ingredients and wants help achieving an airbrushed eye shadow application without tugging on the eyelid area. This brush is perfect for anyone who wants an easy eye shadow look and a soft shadow liner application that is gentle on the delicate eyelid area. What it does: These shadows help diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to help create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Shades include: Transforming Pearl (a candlelight pearlescent glow shade), Sheer Joy (a matte soft peach shade), Soft Light (a matte light latte shade; Warmth, a matte warm beige shade), Soulful (a matte warm rosy-beige shade), Mocha (a matte light sable shade),Violet (a matte lilac shade) Midnight (a matte gray-navy shade) Noir ( a matte black shade) Love (a matte dusty soft pink shade) Sunrise (a matte soft amber shade), Sunset (a matte rich amber shade) All Heart (a matte warm mauve shade) Java (a matte chocolate shade) and Iconic (a matte rich slate shade). This eye shadow brush sets itself apart from all others due to its ultra-plush and luxe brush. Wonderfully soft, this brush helps glide pigment onto your eyelids to leave you with an airbrush-like application that lasts. What is included: • Naturally Pretty Matte Luxe Transforming Eyeshadow Palette (.8g/.028oz. x 14) • No Tug Heavenly Luxe Dual Shadow Brush

I bought the set that included the both the large and small palettes and the brush. The selection of colours is great and the brush is fantastic ..... that's the only positive comments I can make. Even with an eyeshadow primer, the colours/shadows seemed to fade away. Save your money and go buy the Tarte Matte Palette or Kat von Dee's palettes.

This is the most expensive eyeshadow palette I've ever purchased, and though I love IT Cosmetics, it was a huge disappointment.

The shadows are very powdery and create massive kick back in the pan. They go on quite sheer with a lot of fallout. When you blend, the product almost disappears and everything looks muddy.

I read rave reviews on this palette so I invested even more to try to make it work (2 different eye primers, Maybelline Color Tattoo base and a setting spray).

When I finally got a decent look using a cream base, primer and setting spray, it creased horribly and had bald patches by the time I got to my destination, so it lasted less than 2 hours. It looked so awful I had to wash it off in a public restroom.

It's so hard to find shadows that aren't shiny. As you get older you need matt shadow and these are great. I also bought one for my younger niece for Christmas and she said it's the best she's used. She is a makeup connoisseur so that's quite a compliment.

I took the time to read all the reviews. Obviously all age groups are chiming in. I am mid-fifties, and most of us in this group are moving towards matte shadows vs shimmery glittery shadows. It Cosmetics states this palette is MATTE, so choose to shop accordingly to your needs. I also have allergies to most cosmetics and have found it difficult to find a line that doesn't irritate my eyes to the point of burning shortly after application. This palette is by far the best I've tried. I can wear all shades offered and I have green eyes--these colors don't make me look like I am ill or washed out. Another point is that one can see they are truly "romantic" shades--they are not bold and electrifying--they are subtle and sofisticated. I do not find the colors misleading--they are true to what you see. They apply softly and evenly and last all day without creasing (I don't even use the primer first). I am extremely satisfied with the color selection and the brush is the best eyeshadow brush I've used to date. Love that one end is short and angled to use for eyeliner. The perfect set! Thank you It Cosmetics!

I am in my early 60's and have to say this is the best eye shadow product I have every purchased and I have tried them all. I love the variety of colours and they enhance my green eyes while at the same time giving me a very natural not over done look. There is no caking and last all day. Thank you It Cosmetic for another great product.

I love matte as I am older and quite frankly don't want sparkles on my eyes, I was so happy to find this product. I bought the last one this time last year and am running low on my favs. I hope they never forget us girls over certain age that appreciates matte products.Thank so much It Cosmetics