Strengthening Sales in Saudi Arabia, the Biggest Market in the Middle East Region

December 2013

Daikin Industries Ltd. (Osaka, Japan) 100% subsidiary (affiliate) Daikin Europe N.V. (Oostende, Belgium), has established “Daikin Air Conditioning Saudi Arabia” in joint venture with “RIRAC,” a Saudi joint company between “Rajhi Holdings” and “Al Mutlaq Group” conglomerate. The business operation will commence from December 2013. Saudi Arabia is the biggest HVAC market in the Middle East region and has many opportunities; as such market share of around 10% by 2015 and around 20% by 2018 is foreseen.

The Saudi Arabian economy supported by its petroleum industry saw continued GDP growth of 6.8% in 2012. In Saudi Arabia due continuing government sponsored major urban development projects there is a growing demand for air conditioning including large scale Applied machinery. Due to the increase in major housing developments, despite the population not increasing at the same rate, the demand for residential air conditioning appliances is also growing. As a direct result of this the HVAC market in 2015 is predicted to grow to around 1.4 billion USD* from 1 billion USD in 2011. *excluding window air conditioner market

The setup of the new company allows greater sales strength and service capacity to access this growing region. The full line up of products from residential air conditioning to large scale Applied machinery will be offered and Daikin will aim to achieve the number 1 share in the Saudi Arabian market.

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