Here's Who Advertisers Should Be Trying To Reach On Instagram

Now that Instagram has officially launched ads on the network, brands are deciding who best to target there. As they do, the demographic makeup of the network — and the activity and engagement of Instagram's users — is becoming even more important.

Already Instagram is not just a photo- and video-sharing app. It's also the world's 14th-largest social network. It has 150 million people who are active on it and over 90% of them are under 35. It is also popular with women; 68% of Instagram's users are female.