Keyword density is the percent of which your main keyword appears in the article, if your article is a thousand words and your keyword appears 15 times then that’s a keyword density of 1.5%. Your keyword density should be around 1-2%, don’t over do it because that just doesn’t work.

Keep in mind to have relevant tags, like if your writing an article about how awesome video marketing is, then you should think twice about having “Article Marketing” as one of your tags, it could work depending on which points you’re making in the video, but try to keep the tags to your niche.

Offpage SEO:

Offpage SEO is basically backlinks. Creating backlinks with your keyword is the anchor text is just about everything you need to do, you should also get keyword from sites related to your. If you’re writing about cars then you should get backlinks from cars and not from sites about writing books.

Try to get backlinks from sites with high PR, PageRank. The higher the page rank is, the more value the link will have to your site. A site with a page rank of 4 will be worth a few thousand backlinks from a site with a page rank of 0.

Links from .EDU and .GOV sites tend to have more link juice. Google trust these sites more than regular.com/.info/.org/.net. So if you got a link from one of these then good game, you’ll rank higher.

So in short, get page rank 10 sites from .GOV sites related to your niche;).

SEO is easily the most popular way to drive traffic to your website, I would say that the reason for this is that it’s free. You can of course outsource most of your work but if you’re new to SEO then I would recommend that you do the work yourself so you get to know how it works.

The better your website is, the higher ranking you’ll receive in the search engines. And if you rank high in the search engines, you’ll get sales.

If you have a small business and you want to make it big but all you have is a small budget, a small business SEO is what you need. There are many businesses that were able to grow bigger by utilizing that best that it can offer. If you dreamed of seeing your business to be the ultimate choice of consumers, you need to see for yourself that with the aid of SEO, you can do just that. Here are the basic things that you will deal with when you let SEO work for your business.

Remember that everything starts with the keyword/s. You might be knowledgeable about SEO and have the best web designers as well as a big budget. But if you do not have keywords related to your business, you are leading to disaster. This kind of business strategy online requires for keywords and you have to look for the best one. In the critical world of SEO, good keywords are very important. This is because they can be described as the group of words that are searched by many but with less competition. Remember that too common words might be what searchers key in, but remember as well that they might be used already by your competitors.

You can use some of the free tools that are offered in the net which will help you find the words that you think will fit what you need. Generally, the more niches there are, the better it gets.

If you have learned about SEO, then you might have heard about SEO spiders. As the business owner, you have to know basically how search engine works. One way that search engines do is to find your site is through their engine spiders. When they find your site they will start to crawl through it, and then send back all of the text they have crawled and cache it in their servers. It is a big help especially if business owners are aware of this.

Another very crucial aspect of your website which these search engines heavily base their rankings are contents that are updated and the indexing of your new content. It is highly recommended that small businesses to have a blog written on their website and these should be updated every day with newer posts. If the search engine could see that your website contains fresh content everyday and offers relevant information with the goods and services that you are offering to researchers, then the search engine would consider ranking you on top of your competitors.

At a first glance, small business SEO could be very simple and easy. This could be true however; one must exert a lot of effort in using the right keywords. These keywords should be unique, but likewise familiar and easy to remember for users. There are a lot of strategies that are outfitted for small businesses. These are waiting for your discovery so you should go beyond the given strategies above. With these combined, you are sure to reap the good benefits for the sure success of your business.

Every second of the day, the consumers are looking for so that the businesses and the nonlucrative organizations solve their product, or maintains the needs. Google.com only receives almost 6 billion searches every month. Â Whereas you are reading this, million people are search in line for a product or they maintain supply to him. They are finding him? Â If no, then to contract a consultant of the Christian CATHEDRAL it can be the answer. The last intention of the optimization of the Search Engine is to increase traffic of the Web site, because this one can give rise to higher sales, and more benefit. The users neither have the time nor the patience to look for each hiding place and corner of the Internet. They are in a hurry and they have a load of the information bombing of them. In order to reach a wide mass of users, you need to appear in front of them as soon as they type his particular key words in the Search Engine. The positioning of its business within the first results of the search is each goal of ? s of ? of ownerâ of the small company. There are many organizations who cannot align well in the motors of the search. Â One of the reasons is that they cannot provide what it is looking for people stops in the network. One of the main reasons of this is that ? t of ? of donâ understands how the motors of the search work. A Christian consultant of the optimization of the Search Engine understands how the motors of the search work and will help to him to understand what they want the motors and the investigators exactly. With Christian services of CATHEDRAL, you obtain to the same ample range of services such as building of the connection, social optimization of means, contented management, and CATHEDRAL. The difference that is that one with a Christian company/signature of the optimization of the Search Engine you you will secure a commission to the ethical practices, to the right appraisal, and the results of long term for its small company or nonlucrative Web site. Â Thus, the small companies as well as nonlucrative organizations can be allowed and to execute optimizations of the Search Engine also maintains. When you list the services of any commercial house of CATHEDRAL or the Internet, you must hope to receive: * Building in course of the connection of Consulting* of the utility of the Web site of Optimization* CATHEDRAL of the title of the page of training* of Research* CATHEDRAL of the key word for social means of SEO* that put & amp; The contented development of Optimization* and the public architecture in line ReviewBusinesses of the site of relations* CATHEDRAL of Marketing* CATHEDRAL of the article of Submission* of the directory of Consultation* need to keep the tongue-piece for than they are looking for the users, not what the company wants to give the user. Using cathedral a consultant will help to understand the market him, and secures that the crucial data so you can be placed in the results of the Search Engine to obtain traffic. The Internet is competitive and dynamic world of a highly -. A position optimized with respect to Search Engine can make the wonders for its site. It can: * It increases & amp of the conversions of the increase of traffic* of the fabric; the confidence of the consumer of the rise of sales* and image* of the trade name heighten the client who the ROI of the increase of service* of the businesses of siteAll of the fabric without concerning size must list the services of a consultant of the cathedral, because they shelter much information on the several motors of the search, how the world of the fabric works, and which are the strategies that will be followed to maintain the Search Engine of the content highly optimized. Â Â To contract a consultant of the Christian CATHEDRAL gives to the added security and the confidence him that are being used the ethical practices of the cathedral (of the target-hat). Â These ethical techniques or of the target-hat make sure that the work done is ambo legal, and friendly Search Engine. Â Also aid to make sure that the work done today still will be truth and help its small nonlucrative company or to continue aligning in motors of the search then search of people for you.

& lt; br/& WP; The resale of the services of référencement is done by white SEO étiquette. It s& #39; d&amp acts; #39; a transaction between a webmaster or a société of design Web and a société of référencement subcontracting which carries out services of référencement for the account of différents webmasters. Après an Internet site is made, the webmaster or l& #39; company of design Web still can prétendre that this qu& #39; they made the site. companies SEO externalisation to guarantee to the confidentialité their customers, which advantageous SEO étiquette white très for the two parts. & lt; br/& WP; in white mark of research services d& #39; optimization of engine vary, and it ya a range of competitive prices for each service. Certains SEO externalisation undertaken offers the services more élémentaires whereas d& #39; others provide solutions complètes of services of SEO. Seek companies optimization of the engines of can répondre à each customer requirements according to his spécifications. Here some of the basic services that the white of companies SEO étiquette to provide. & lt; br/& WP; 1. Optimization one-page. That includes the crA?ation of title and beacons META, like providing words-clés, bonds, and d& #39; optimization d& #39; image. It s& #39; acts of the most important première étape and in l& #39; optimization of search engine. & lt; br/& WP; 2. Cartography URL. C& #39; is the process of crA?ation and easy à mémoriser URL à the chart in the pages of the gate. This is done by the administrators of gate to make them convivial. & lt; br/& WP; 3. Services of advertising rédaction. The contents are l& #39; one of the most important factors for a Web site for être at the top of the pages of résultats of the main motors of research. A company in white mark SEO can easily do it because they lay out d& #39; a personnel prêt à to make services of rédaction for them. & lt; br/& WP; 4. Bond bâtiment. C& #39; is l& #39; one of the stratégies of référencement most important and effective. It can être a little tiresome consumption and time, which explains why the webmasters choose d& #39; externaliser this tâche. People risk their site a bond towards another site if they have much contents or if they are sites making autorité. & lt; br/& WP; 5. SMO or social media optimization services and of management. Blogs, microblogs, and the réseaux sites social ones are some of the best places on l& #39; Internet for the marché d& #39; a Web site. It is done by simple and rapid of connection, l& #39; The réseaux établissement social ones for l& #39; company, or by créant a blog. & lt; br/& WP; 6. ORM or online services of management of the rA?putation. White label sociétés of research d& #39; optimization of engine can sometimes be used as line d& #39; a company firm of public relations. Qu& #39; do people say about d& #39; a company is important. All whose customer or competitor known as influences marketing d& #39; a product. & lt; br/& WP; Aujourd& #39; today, l& #39; information circulates more quickly grâce à l& #39; use of the social médias. A company in white mark SEO can gérer its rA?putation in line d& #39; a company, and the propriétaires d& #39; companies could économiser much d& #39; money. They can supervise and to follow in line l& #39; information, to analyze what can être made for the rA?putation in line of the company, and of créer a positive rA?putation in the social médias for l& #39; company. & lt; br/& WP; They are some of the basic services provided by étiquette white sociétés of référencement. To choose its services is excellent a façon for the webmasters and the companies of Web design for économiser on the co? ts, while offering the best sites for their customers. By obtaining the services d& #39; a SEO undertaken subcontracting, the companies can now concentrate on their customers and increase their profit. & lt; br/& WP; boîte of primary resource: & lt; br/& WP;

So, you’re leaning towards signing up to SEO article marketing services. Just like other ebusiness owners, I am pretty sure that your goal here is to enjoy lots of benefits that article marketing can offer without you spending hours in front of your computer everyday writing and distributing articles online. Before you sink your teeth into this endeavor, ensure that you read these tips in mind as they can help you make sure that you’ll get great value for your money.

Research. Before you sign up, I suggest that you research the company that you would like to partner with. You would want to know if they’re committed in impressing all their clients. Are they willing to take that extra mile to ensure that you’re happy with their services? Visit forums and blogs that offer product and service reviews. Then, interview some previous clients and you’ll surely get an idea as to what is in store for you. Ask for a meeting. This can be done via phone or by using VoIP. This is very important so you know that you and your service providers are on the same page. Explain all your requirements in details. Tell them the things that you would like to achieve in your article marketing campaign. Then, tell these people how you expect them to help you out. Also, give them guidelines that they can follow when writing your articles to make sure that you’ll get exactly what you need. Do not pay in advance. Right now, there are hundreds and thousands of stories about people getting scammed in the online arena. I am sure you don’t want to become one of them. So, avoid paying in advance. If your service providers are looking for proofs that they’ll get paid after they’ve written your articles, I would recommend that you use escrow services. Offer feedback. If this is your first time to work with a certain service provider, I would recommend that you ask him/her to send the first couple of articles ASAP. Offer him/her feedback before you let him/her continue writing the rest of the articles. This is to ensure that he/she is on the right track and to avoid lots of revision requests in the end. Talk about copyrights. Although most ghostwriters understand that they will need to transfer the copyrights to you after you paid for the articles, I would say be on the safe side and discuss this matter to them. If possible, get a written agreement that says they’ll releasing full copyrights to you once they receive full payment. Talk about revision requests. Its best if you tell your service providers that you reserve the right to ask for revisions if the articles were not written based on your guidelines. You’ll be happy to know that most ghostwriters these days are happy to revise articles for free.

Starting a business of your own has a lot of benefits such as being your own boss, facing new challenges, a high growth potential and reaping all the rewards of your hard work, however, success in a small business can never be taken for granted. Entrepreneurs who want to run their own small businesses cannot afford to ignore the difficulty of starting a business. The following are the primary reasons for small business failure

• Lack of planning:

Not having a proper business plan is a major pitfall that can lead to failure of a small business. A SWOT analysis is necessary to be able to overcome difficulties during its growth. A business plan gives proper direction to the business.

• Trying to make a hobby into a business:

Not every hobby can be transformed into business. Before planning to start a small business, the idea must be thoroughly researched for its feasibility.

• Inexperience in managing a small business:

To run a small business successfully it is necessary to be familiar with several aspects of the industry, its trends and possess the skills necessary to market one’s products and services. Inexperience in these aspects can result in failure of the business.

• Poor record keeping and financial controls:

Not maintaining good accounts of profits and expenses, taxes etc is also a cause for small business failing.

• Entrepreneurial enthusiasm:

Entrepreneurs must learn to differentiate between “true opportunities” and just new ideas that are not practical. It is necessary to compare the idea with the business plan objective and see if it the skill and time is really available to put the idea into practice.

• Inefficient money management:

It takes about a year or two for small businesses to make profits, so not having proper resources can hamper the growth of the business. Also, personal use of business funds must be prevented.

• Dependence too much on a single element:

Small business owners must be careful against offering just a single major product service or having just one big client. Though this might be the major source of profits they must think of what might happen when they no longer have the source and try to broaden their horizons.

• Competition:

Competition is a major factor influencing the success or failure of small businesses. Therefore it is necessary to identify the exact nature of competition, their services and how our products/services are superior.

• Poor marketing:

The success or failure of a product can depend on good marketing. Therefore it is important to research every marketing method used and stick to those that are yielding results.

• Entrepreneurial exhaustion:

Having a small business requires patience, capital, time and energy. Not every individual is cut out for it. Long work hours can cause exhaustion and lead to a lack of interest in the business which can stunt its growth.

• Faulty location:

Visibility is very important for the small business. If the store is not easily found by clients and suppliers, profits could suffer.

• Poor selling techniques:

Business fail if owners are not able to get potential customers to buy their products.

• Postponing tasks and improper time management:

Deferring important tasks can be lethal to a business. Staff can be hired if necessary for doing tasks that a business owner doesn’t like to do.

• Inferior quality customer service:

A bad quality customer service such as not replying quickly to emails, phone calls etc can lead to customer dissatisfaction. Also, not giving the customer what he wants may weaken the bond with the small business owner.

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I am often asked “where can I find an SEO consultant?” by people who want help with their websites. As an SEO consultant myself this is an easy question to answer! But many people aren’t entirely sure what SEO is let alone what an SEO consultant does.

Quite simply SEO stands for ‘Search Engine Optimisation’. It’s a rather pretentious phrase which is about getting your website easily found by the search engines. Ultimately it is about getting your site to be found higher up the search results than any of your competitors. That’s why business attracting traffic online get very excited about it and very competitive.

If you want to ‘SEO’ your pages it’s usually best to ask an SEO consultant but you can also have a go yourself. There are lots of things you can do to achieve this. If you have a site already then you may be compromised by what you’ve done to it already but essentially here are 10 things an SEO consultant would advise that you be thinking about:

1. Relevant content – it’s true that ‘content is king’ if your site is not giving good content value then it will not be optimised as much as it could be. Make sure it’s relevant to the searcher. 2. Title-tag – this is the name of the page that is live. Take a look at the source code, the ‘title tag’ at the top is one of the first things the search engine sees when looking for a relevant result for someone’s search. Name the file after your keyword. It’s not as powerful as it used to be but it’s not unimportant. 3. URL- try to make the title of your site (URL) the same as your main keyword/s. This can be very difficult but there are ways round this even if you think the URL name has already been taken. Split your main words with hyphens – EG if dogtraining.com is taken try dog-training.com 4. Meta-tags These are keywords in your copy that define the content of your page and make sure these correspond with keywords that are being typed in 5. H1 Heading – on your landing page, make sure that the first piece of text is your keyword and make sure it is in H1 text 6. Sub-heading – likewise make sure that your sub-heading is also the same keyword but this time in H2 text 7. Copy – put your keyword several times in the copy on your page. But don’t stuff the page 8. Site map – have a site map. This will help Google to know and order what is among your pages 9. backlinks – arguably this is probably one of the most important aspects of SEO. It is possible to trump all the above with backlinks from high authority sites 10. Links on page – Make sure the links you have on your page (if any) point to good relevant content (preferably on your own site) 11. Longevity – Google considers the age of your site as important. There isn’t much you can do about this if your site is new. But as time goes on obviously you will score better on this.

There are lots of other things you can do both on site and off site to SEO your content. If you want to learn about this then that’s what an SEO consultant would help with.

What options are available for small businesses to get cheap or no cost marketing, In my opinion Marketing should be the number one priority for any small company. Without clients there is no business period. Getting new customers, if done incorrectly can be costly and end up costing you more then the clients are worth in terms of business.

Off-line advertising

Newspaper Advertising Pros: A range of advertising opportunities starting at classified ads to adverts on the front page.

Cons: Can be costly and the adverts have a short life span.

Directory Advertising Pros: People only look in the directory if they are looking for a product or service, so conversion to business should be higher. More popular with the older generation. Adverts have a 12 month lifespan

Cons: can be costly, if you spend less by having a smaller advert the response rates drop dramaticly. Response rates are decreasing over time as the internet becomes the first port of call for a lot of potential customers.

leaflets Pros: Tight area targeting by demographics

Cons: Low response rates for most

Business Networking

We have a range of networking events with groups like the BNI and and 4Networking. We have a fantastic chambers of commerce across the country extremely professional and pro active and I would advise any business to see what they have to offer.

Tap Your happy Customer

Happy customers can be great for business two ways to build on your success is firstly ask for referrals, do they know of anybody who would benefit from your product or service. Secondly don’t underestimate the power of a positive testimonial that you can place in your marketing material.

Marketing ideas box

If you run a company that employs people, have a marketing ideas box so that staff can suggest ways to get new business. This not only get you now idears but also makes people feel that they are part of the team.

You could go one step further by placing the box in your reception and offering a prize to the customer that suggests any ideas that you use

Online Advertising and Marketing

The online world is full of opportunities for the small business to compete with the big boys all you need is a talented web designer and SEO like me. Having a website is a must for most businesses but if you have zero visitors seeing your site, its wasted money.

WebSite Pros: when done correctly can produce large amounts of business for many types of industries. can be updated in a very short time so it can display your product offerings bang up to date.

Cons: Like anything it requires work. If you just place your site online and expect business then your going to be disappointed. you need to keep it up to date or get a web professional to do it for you.

SEO

SEO or Search engine optimisation is the skill of getting your website up the search engine rankings so that when people search for your product or service you around and not your competitors.

Pros: Gets you qualified leads as we know having a lead pre qualified makes it a lot easyer to convert them to a customer

Cons: Takes time, like a fine wine SEO and Websites get better with age.

PPC

PPC or Pay Per Click is paid advertising in the search engines. You only pay when someone clicks on your link

Pros: Quick, you can have qualified traffic to your website within hours.

Cons: Unless you know what you are doing you could find yourself with lots of clicks but no new customers.

Email Marketing

Pros: Cheap, the cost of DIY email marketing is only your time. If you have a good email list you can get lots of good business from it.

Cons:You need to build your list by an opt in process, meaning the recipient has to give you permission to send them the email. You have to include a way for them to un subscribe from your list. There are laws in place to stop spam so be careful that you don’t fall fowl of theses

Social Networking

Social networking is a way of communication with friends or perspective customers online. Sites such as Twitter and Facebook allow you to add friends, the friends then see your status updates (or your marketing message)

Pros: Like email if you have a focused friends list you can keep customers abreast of your latest offers

If your marketing is not going well, there could be reasons why your marketing is not working.

Here are 5 areas to fix, that may be hindering your marketing from bringing you loads of new customers you deserve.

1. You are doing it yourself.

If you don’t have a major degree in marketing – then the truth is that you are probably not very good at it, or average at best.

If you hired a low to average marketing person what results will you get?

You need to get help from a professional marketing consultant that has had proven results – to get the results you want.

2. You are spending too much time on it.

If you are spending more than 10 hours a week on marketing, then you are taking precious time away from your business.

If you are not able to get results in 10 hours, then you are not going to get it putting more time in.

As they say, “You need to work smarter not harder.”

Get help from a professional to learn the right things to do, so that you don’t waste your precious time…and money.

3. You are doing the wrong things.

Sometimes we spend a lot of energy on marketing efforts that bring little results.

It’s time to try something different.

My philosophy is to follow the pattern of 3, which is: keep doing what has worked (check your ROI), do what always works (like asking for referrals), and try what has worked really well for someone else.

4. You are working with the wrong marketing company.

If you have not seen results after working with your marketing company after 90 days – you need to fire them.

Any good marketer will drive results. And some even get you results in less than 30 days.

The flaky ones give you excuses like “you have to wait 6 months to see results.”

Don’t believe it. Fire them right now.

5. You are not automating your marketing.

If you didn’t know, there are many tools and resources for you to put your marketing on autopilot.

The goal is to get your customers to chase you, instead of the other way around.

Your website, blog, affiliates, email are only a few. Its time you started automating your marketing and got customers even while you sleep.

So if you are not getting the results you want in your marketing, fix the 5 areas that I mentioned above. Then you will start seeing a flood of customers coming to your door…even in as little as 30 days.

By: William U Pena

About the Author:

Will Pena, MBA is the founder of a small business consulting company, Sapient Business Solutions Inc – specializing in helping small businesses to get more customers, close more sales and make more money in as little as 30 days.