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Tuesday, February 16, 2010

Marketing VT to moe.rons Rutland Peeps!

Attention businesses in Rutland and Killington, Vermont!!!

In case you haven't heard, the awesome, fun, and rockin' band moe. is having their super rockin' winter/ski music festival snoe.down in Rutland/Killington this year March 26-28, 2010. This is the first year the festival will be in Vermont and it would be so very cool if that could continue. Check out the website for all the 411 - http://www.moe.org/snoedown/.

I feel I am fully qualified to write this post to Rutland/Killington area businesses for the following reasons:

1.) I am a Vermont PR/marketing chick2.) I recently presented on social media marketing to the Rutland Chamber of Commerce in January 20103.) I have been working in PR/marketing in Vermont since 20004.) I am a fifth generation Vermonter twice removed5.) I am a huge moe.ron (fan of the band moe.)6.) I have been to over 40 shows, including two of the past three snoe.down festivals7.) The inflatable instrument band and message board I sometimes reference in marketing presentations are both a part of the moe. experience

So, pay heed businesses and check these insider tips!

1.) moe. is spelled moe.2.) Fans of moe. are called moe.rons and that is how it is spelled3.) moe. fans travel to see the music and hang out with their other moe.ron friends - this is called their famoe.ly4.) moe.rons really like seeing welcome signs on area businesses when they travel into towns that say things like"Welcome famoe.ly and moe.rons Welcome!"5.) moe.rons range in ages from early 20's to 60's with the majority being in their 30's and 40's and they like to support the local communities they are visiting for shows6.) They also like Vermont products7.) I suggest making signs and welcoming moe.rons to visit your business featuring Vermont products8.) Favorite products are local beer, local food products, local snacks, hearty yet healthy meals, local beer, fun things to do in the area after the festival is over9.) Many will be staying in hotels in Rutland so they are close to the concert venue, but there are activities at Killington during the day all three days so offering shuttle services will be appreciated and help with traffic congestion10.) Offer moe.rons coupons and area info books at their hotels - we like doing cool things in town, but don't have much time to seek them out as we are in town for the music!

And, have fun with us! moe.rons have great senses of humor, love rock and roll, have great appetites, and will spend money when extra steps are made to make us feel appreciated! We are a target market - own us!

One word of caution - police take heed to a nasty thing called the nitrous mafia which unfortunately follows certain bands around to prey on concert goers. It is an organized crime ring of non moe.rons selling nitrous oxide (laughing gas) after concerts in big party balloons and wholesale in hotel parking lots before and after shows. They will pay off police and business owners. All properties - hotels and after hours lots - should pay attention to this disgusting backlash to a very positive scene. Please understand it is organized crime, not just a couple of fans and they are responsible for a few deaths here and there although no one wants to outwardly report on it. I am - please pay attention!!!

A very interesting and inviting post! Some of your insights introduced me to the band moe and their followers, and others and will be helpful to local people and businesses. Wish we could be up in your "neck of the woods" in March to share in moe.fun! And Thank you for the warning about NO2 Mafia. Sounds like the concert and related events would be enough fun without trying something like that.

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