On the occasion of Wildlife week, WCCB with help from OLX has initiated an online campaign to reach out to large number of daily visitors over OLX. The campaign is aired through online and mobile app of OLX. The step has been initiated to create awareness towards illegal wildlife trade through e-commerce platforms. This effort is one of its kind in the world where Wildlife Crime Control Bureau a central government enforcement agency has tapped the potential of e-commerce portals to generate awareness and deter the illegal wildlife traders using online media for such trade.