Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home

Next-Generation Technology Gives Content Creators, Cinema and Home Theater Owners More Control than Ever; Audiences Will Experience the Richest, Most Realistic Soundscape Possible

DTS, Inc. (Nasdaq: DTSI),
a global leader in audio technology solutions, has unveiled further details
about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology.
DTS:X replicates a real-world sound environment that transports the audience
into a new dimension of sound immersion by delivering truly captivating entertainment
experiences in the cinema and at home. The technology also provides numerous customization
options for cinema and home theater owners.

Unlike
existing surround sound systems, DTS:X is not tied to prescribed speaker
configurations or a specific number of audio channels. DTS:X adapts to the
viewing environment, allowing for a flexible speaker configuration that best
fits the viewing space. DTS:X more accurately conveys the fluid movement of
sound to create a richer entertainment soundscape than has previously been
possible by moving sound objects to and through specific locations within – in
front of, behind, above and beside the audience, precisely where the mixer
placed them.

“DTS:X
is built on the foundation of providing an open, adaptable solution for content
creators, cinemas and homes to fulfill our goal of bringing immersive audio to
as many people around the world as possible,” said Jon Kirchner, chairman and
CEO of DTS, Inc. “Until recently, sound in movie theaters and in our homes has
been dictated by a standardized speaker layout. Through the use of object-based
audio, DTS:X is able to scale immersive soundtrack presentations across a wide
range of playback systems, from efficient to extravagant, while staying true to
the content creator’s vision. This approach delivers the most authentic three-dimensional
audio experience ever, making the audience feel as if they are in the center of
the action.”

DTS:X + CINEMAIn
1993, DTS revolutionized cinema sound, delivering “Jurassic Park’s” award-winning 5.1-channel soundtrack
on CD-ROM, which was synchronized to the picture using a time code printed on
the film. Twenty-two years later, DTS:X, the industry’s newest audio solution, is
no longer limited to channels or tied to a speaker layout and is now delivered as
part of the Digital Cinema Package.

The
foundation of DTS:X is MDA, DTS’ license fee-free, open platform for creation
of object-based immersive audio. MDA gives movie studios unprecedented control
over the specific placement, movement and volume of sound objects. The platform
also enables sound engineers to “mix once” for both immersive and conventional
cinemas in a combined object- and channel-based audio format, allowing content
to be easily distributed beyond the theater for streaming, broadcast, optical
media and more.

“MDA is DTS' license fee-free
contribution to the professional audio community for mixing and storage of
immersive audio content,” said Kirchner. “MDA fits perfectly within today’s
production workflow, and a
combination of MDA and DTS:X provides a complete end-to-end workflow, from
creation to exhibition.”

The
DTS:X licensing program in cinema will offer theater owners the opportunity to
provide their audience the most compelling, immersive sound experience possible.
This can be achieved for almost any room configuration by installing
DTS:X-approved equipment and working with the recommended speaker installation
guidelines.

To
ensure quality and provide flexibility within the DTS:X program, DTS has
partnered with industry-leading server, sound rendering and processing companies.
GDC Technology, QSC and USL, have developed and made available DTS:X-ready components
that process and render MDA files.

QSC
– designs and manufactures professional
audio systems and solutions for professional installed, portable, production
and cinema sound customers worldwide

USL
– is engaged in the design, manufacture,
and sale of motion picture audio equipment and sound psrocessor

GDC
Technology and Carmike Cinemas are initial partners integrating DTS:X into
theaters in the US and abroad.

GDC
Technology boasts the largest installed base of digital cinema
servers in the Asia-Pacific region, and the second largest, globally.

GDC is the worldwide DTS:X
certification agent with an exclusive in Asia

GDC will make MDA firmware updates available to theater owners over to
its existing installed server base of more than 40,000 servers starting in May
2015

GDC will provide DTS:X installation and certification for approximately
350 screens throughout Asia beginning in May 2015

“GDC is committed
to offering state-of-the-art technology to its customers. We chose DTS:X
because we believe it will transform the movie theater experience for audiences
around the world,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Theater owners will appreciate the easy integration
and flexible solutions that DTS:X offers as they upgrade their screens to this
superior sound experience. Audiences win too. Because of the flexibility in
speaker layout that DTS:X offers, immersive audio is now available to a larger
number of theaters of all sizes than ever before.”

Carmike Cinemas, a leader in
digital cinema and 3D cinema deployments and one of the largest motion picture
exhibitors in the US, will upgrade selected theaters to DTS:X beginning in
Spring 2015.

Carmike 15 (Columbus,
Ga.)

Carmike Movies ATL 278
(Atlanta, Ga.)

Chapel Hills 13 (Colorado
Springs, Colo.)

Rosemont 18 (Rosemont,
Ill.)

Thoroughbred 20
(Franklin, Tenn.)

Thousand Oaks 14
(Thousand Oaks, Calif.)

Valley Bend 18
(Huntsville, Ala.)

“We believe in the open
platform philosophy of DTS:X and are excited to be among the first theater
partners to be onboard,” said Fred Van Noy, senior vice president and chief
operating officer, Carmike Cinemas. “The flexibility of DTS:X allows us to deliver
an immersive experience to a broader audience. We love the fact that DTS:X
adapts not only to numerous room designs; it also enables us to continue
working with our existing equipment provider, QSC.”

DTS
is presently working with several major studios and mixing stages in Los
Angeles, Northern California and Canada that are evaluating DTS:X. DTS:X
content announcements will be made by the studios when ready, in alignment with
DTS.

DTS:X + AVRsManufacturers representing nearly 90 percent of
the home AVR and surround processor market will launch DTS:X-enabled products
beginning in early Summer 2015, with additional manufacturer and model
announcements to follow in the coming months. Confirmed AVR partners include:

Denon – AVR-X7200W available now / DTS:X firmware
upgrade later in 2015

DTS:X
solutions are also available for 2015 AV receiver silicon platforms
representing the majority of the DSP platform market share, including Cirrus Logic,
Analog Devices and Texas Instruments.

For
home theater system owners, DTS:X provides personalization, flexibility and control
for the most optimized listening experience possible. Key features include:
Backward
Compatibility
– DTS:X builds upon existing DTS-HD
Master Audio to provide backward compatibility with existing DTS bitstreams and
speaker layouts. In short, all features of DTS-HD Master Audio are
supported and enable an immersive audio experience for older
content.

DTS:X can spatially reformat stereo, 5.1 or 7.1
content to take full advantage of all speakers in a surround system

Objects are
never lost; if the object is embedded, it can be extracted and used in the rendered
experience

Dialog
Control
– AVR owners will be able to control the
volume of specific audio elements at home, such as increasing dialog volume to
match their listening preferences.

Dialog, as an object, can be lifted out from the
background sounds when clarity and intelligibility are desired

Content creators have the choice to implement
this feature in their content mix

Flexible
Speaker Layout
– With flexible speaker layouts and remapping technology, DTS:X allows the
placement of home theater speakers virtually anywhere. The freedom of
object-based audio enables optimized playback on a multitude of speaker layouts,
with any number of speakers. The DTS speaker remapping engine supports any
speaker configuration within a hemispherical layout based around the listening
position in the room.

2015
DTS:X AVRs can support up to 11.2 speaker output channels

Content
created for a specific speaker layout can be remapped for playout through a
different layout

Enables
remapping of outputs to custom or OEM-defined speaker layouts, and remapping
legacy content to new output configurations

Support
for 32 speaker locations (subject to each manufacturer’s product capabilities)

Lossless – DTS is known for lossless, master audio quality
with no compromise, delivering dynamic bit allocation. DTS:X supports lossless encoding for the highest audio
quality possible. In situations where bitrate is of high concern, DTS:X can
also operate in a high-quality lossy mode.

Supports up to 96k for object mixes

Still supports up to 192k for stereo
and multi-channel mixes

DTS:X
is true to the audio master, delivers in the highest quality and preserves its
fidelity

DTS Headphone:XAs
part of DTS’ strategy to support the entire ecosystem of sound, from cinema to
home to mobile, consumers can also access an engaging audio experience over
their mobile devices with DTS Headphone:X, which enhances any ordinary pair of
headphones with fully immersive surround sound. With DTS technology, even the smallest screens will
sound huge. Immerse yourself at www.dts.com/dtsx and www.dts.com/headphonex.

About DTS, Inc.:Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices.DTS, Inc. Directory page