A tool roll doesn’t strap to your bike. It goes in your jersey pocket with you and carries just what you need. I’ve been riding with the shipping version of ours since the Fall. Three things drove the project: not being able to keep track of saddle bags across a small fleet of bikes, having to spill the contents of a saddle bag out onto the ground to get a co2/inflator out of it, and ruining shorts rubbing against large saddle bags. We iterated several versions for about 6 months. Before that we studied what was on the market, including the bags Thompson seatposts ship in; and rolls made for mechanics, motorcyclists, and cooks.

Opened and set on a saddle, the pockets were right, but this version was too thick

The first iteration was made from salvaged Filson’s duck cloth and had all the features, a retro feel, but was much too thick. Another iteration was made with Cordura and again too thick. A few had stylish rivets that pulled on the, just-right, thin - and-durable waxed canvas. After announcing the roll was ready to ship, Jeff Beltramini bought one and tweeted

@bikehugger Just picked this up Hugga! My ziploc is worn out & I've ruined 3 pairs of spendy bibs!

and that sums it up well: stop ruining spendy bib shorts, rubbing against saddle bags.

The Waxed Canvas Hugga Toll Roll is available in limited quantities, as a one-time exclusive, and cost $40.00. They’re handmade in Seattle. We made them first for us and liked them so much, we made a few more for you.