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Sharpie News Releases

SHARPIE® MAKES ITS MARK AT MERCEDES-BENZ FASHION WEEK

Posted on September 08, 2009

NEW YORK, NY Tues., September 8, 2009 - Sharpie®, the ultimate multi-tasking, backstage, must-have marker, is appearing "front of house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.
Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie marker and get creative.
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OAK BROOK, IL, June 1, 2009 - In a world getting more high tech every day, Sharpie® is making a bold marketing move. Taglined "Uncap What's Inside," the campaign launches on June 1 with national print advertising and a new interactive community website, and national TV advertising rolling out June 15.
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Sharpie® Makes Red Carpet News with Debut of New Premium Marker

Posted on February 19, 2009

OAK BROOK, IL - Sharpie will offer America a fashionable sneak peek of its new premium Sharpie® marker, a stylish stainless steel version of the classic Sharpie marker, during Hollywood's biggest awards show
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Newell Rubbermaid... Making Investments That Matter in Our Communities

Posted on December 29, 2008

Getting involved in our local communities is the cornerstone of who we are. Our mission is to strengthen our communities by investing in programs that matter to our employees and enrich the lives of our consumers, from childhood to adulthood.
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For the second time since 2006, Sharpie®, title sponsor of the Sharpie 500 at Bristol Motor Speedway, will partner with Jamie McMurray in the race that fans consistently vote their favorite in the NASCAR Sprint Cup Series.
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Cleveland Browns Andre Davis Teams Up With Sharpie® Retractable To Kick-Off Second Annual Autographs For Education Program

Posted on February 20, 2007

Sharpie®, the popular brand of permanent markers deemed the autograph pen of choice for celebrities, sports figures and their fans, is teaming up with Cleveland Browns rising wide receiver star Andre Davis to launch a nationwide program supporting community-based education organizations.
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Sharpie® Ups Its Game To Provide The Ultimate Autograph Experience

Posted on January 29, 2007

Ready for the ultimate autograph experience? Sharpie® is offering an opportunity to connect with the stars - literally. The popular brand of permanent markers known as the autograph pen of choice plans to unveil a one-of-a-kind Sharpie marker worth more than $10,000 in Miami during the week leading up to football's biggest game. Featuring more than 1,300 Swarovski® crystals and 65 perfect-cut Hearts on Fire diamonds, the "Celebrity Edition" Sharpie will be auctioned off for charity starting February 6.
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Sharpie® Inks Dale Earnhardt Jr. to 2007 Deal

Posted on January 19, 2007

NASCAR's boldest star to make new mark on racing. Sharpie today announced it has inked an agreement with Dale Earnhardt, Inc. to sponsor Dale Earnhardt Jr. in 2007. The first time associate sponsorship will feature Dale Jr. driving the No. 8 Sharpie car in the Sharpie MINI 300
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Put Some Bling In Your Stocking This Holiday Season

Posted on November 01, 2006

OAK BROOK, IL - Bling in the holidays with Sharpie® to create one-of-a-kind crafts, gifts, cards, decorations and more. Learn how to ho-ho-ho your way through the holidays with Sharpie.
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"Signature" Parenting Style

Posted on September 01, 2006

Kathy Ireland and the Sharpie® brand honor educator and mother of two as nation's top Signature Mom
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Kathy Ireland Admits she's not a super mom - she's a "signature mom"

Posted on May 05, 2006

Ireland and Sharpie® Seek Moms Who Make Their Mark in Meaningful Ways This Mother's Day
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Sharpie® Helping To Make Memories Permanent

Sharpie® out to collect one million autographs; promises $1 MILLION in funds and school supplies nationwide

Posted on January 30, 2006

Football Legend Steve Young Kicks Off 2006 Sharpie "Autographs for Education" Touches Down in Detroit with Signature Moves Clinic and $30,000 for Detroit Schools.
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Sharpie® "Autographs for Education" Program Marks One Million Signatures, $1 Million In Supplies And Funds For Nation's Schools

Posted on December 29, 2005

Oak Brook, Ill. -- More than one million people from across the United States answered the call for autographs - for education. Sharpie, the popular brand of permanent markers, today announced it has reached the goal of one million signatures from teachers, parents and students in communities nationwide, resulting in $1 million in supplies and funds to schools across the country.
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MIAMI - Dolphin Linebacker Channing Crowder tackles education efforts today, as he asks students, teachers, coaches and parents at Miami Northwestern Senior High School for their autographs as part of the Sharpie Retractable "Autographs for Education" program. In exchange for the signatures, Sharpie will start the holiday early and donate $10,000 in school supplies and funds to the high school.
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Future of Flight Welcomes Sharpie® "Autographs for Education" as Aviation Center Takes Off

Posted on December 07, 2005

Oak Brook, Ill., - Sharpie brings its "Autographs for Education" effort - or in this case "Autographs for Aviation Education" - as part of the Grand Opening at the Future of Flight Aviation Center December 17. During the opening month, each visitor will be asked for their autograph. In return for each signature, Sharpie will donate $1, up to $5,000, to the Future of Flight Foundation in Everett, Washington.
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OAK BROOK, IL - Sharpie challenged golf-gurus across the country to put their best putting skills forward during the 2005 Sharpie Mini Tour. Sharpie, well-known as the autograph pen and golf ball marker of choice today announced that David Hardesty is champion of the 2005 Sharpie Mini Tour, winning an ultimate round of golf with Sharpie's Chad Campbell in Hawaii.
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Bears Coach Ron Rivera Brings The Sharpie® "Autographs For Education" Program To Chicago

Posted on September 30, 2005

CHICAGO, September 30, 2005 - Bears' Defensive Coordinator Ron Rivera scores for hometown education efforts today, as he asks students, teachers, coaches and parents from Francis Parkman School for their autographs as part of the Sharpie Retractable "Autographs for Education" program. In exchange for the signatures, Oak Brook-based Sharpie will donate $10,000 in school supplies and funding to the elementary school. Francis Parkman earned this special event and donation because of its perfect attendance record on the first day of school earlier this month.
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Country Diva Jo Dee Messina Wants Your Autograph

Posted on September 15, 2005

OAK BROOK, Ill., - September 15, 2005 - Country Music Association and Grammy award-winning music star Jo Dee Messina turns the table on her fans today, as she joins Sharpie in a nationwide search for one million autographs. In a twist on the autograph experience, Messina lends her signature purple Sharpie Retractable marker to the students at her former elementary school in Boston, requesting their autographs. In exchange for the signatures she collects, Sharpie will donate $10,000 in funding and supplies to the school district, as part of the national Sharpie Retractable "Autographs for Education" program.
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Summer's Hottest NASCAR® Race To Play Host To World's Largest Autograph Session

Posted on August 24, 2005

OAK BROOK, Ill., The Sharpie 500 is playing host to NASCAR"s elite under the lights at Bristol Motor Speedway (BMS) August 27 as 10 drivers inch closer to the "Race for the Chase" in the NEXTEL® Cup Series. Before the gentlemen start their engines, Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice, is asking more than 165,000 spectators in the BMS grandstands for their autographs in the name of the Sharpie Retractable "Autographs for Education" program. The world's largest autograph session supports Sharpie's effort to collect one million autographs in exchange for $1 million in school supplies and funds nationwide.
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OAK BROOK, Ill. - The NASCAR driver's skill is tested each year at Bristol Motor Speedway's half-mile track with 36-degree banked turns and bumper-to-bumper action. But this year, Sharpie MINI is shrinking the track even more when members from NASCAR's NEXTEL Cup teams and media are being asked to put the pedal to the metal, driving remote control cars en route to $5,000 in funds and $5,000 in school supplies for the winner's charity of choice August 27.
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Sharpie® Celebrates Milestone At Pro Football Hall Of Fame Approaching One Million Autographs, $1 Million In School Supplies And Funds Nationwide

Posted on August 05, 2005

OAKBROOK, Ill., August 5, 2005 Sharpie is making a stop today in Canton, Ohio, approaching the half-way mark in the effort to collect one million signatures as part of the Sharpie Retractable "Autographs for Education" program. Sharpie, who is now teaming up with football great Dan Dierdorf to kick off the Pro Football Hall of Fame enshrinement weekend, is visiting communities across the country gathering one million autographs in exchange for a $1 million-dollar pledge in supplies and funds to schools nationwide throughout 2005.
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Sharpie® Mini Tour Swings Into Chicagoland For Cialis® Western Open

Posted on June 29, 2005

OAK BROOK, IL - Some golfers flex to hit the long ball, while other players seek to perfect a precision short game. But when it comes to putting - now that is a skill few can truly master. Sharpie, well-known as the autograph pen and golf ball marker of choice, today announced that the Sharpie Mini Tour is coming to the Cialis Western Open this week offering to test the putting skill of Chicagoland's golfers.
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CHICAGO - Signature moves were Walter Payton's calling card. Now, Walter's brother Eddie Payton and some of football's biggest names are set to score today in honor of "Sweetness" by making their mark on education during the foundation's annual golf tournament at Schaumburg Golf Club. Payton is asking Chicago for their autographs - part of the nationwide Sharpie Retractable "Autographs for Education" program.
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Sharpie® Seeks "Autographs For Education" At The National Sports Collectors Convention

Posted on June 25, 2005

OAK BROOK, Ill. - As autograph seekers gather in Chicago this week for the 26th annual National Sports Collectors Convention, Sharpie is asking for their autographs. The well-known autograph pen of choice is enlisting the support of celebrities, professional athletes and their fans to raise one million signatures, resulting in a donation of $1 million in supplies and funds to schools nationwide.
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Detroit, June 6, 2005 - Having already made his mark as the team's all-time leading scorer, Detroit Lions kicker Jason Hanson is set to make his mark on education today at the Gabriel Richard School. Hanson is asking students from the Detroit-area school for their autographs - part of the nationwide Sharpie Retractable "Autographs for Education" program.
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Sharpie® Mini Tour Seeks Putting Phenoms

Posted on May 11, 2005

OAK BROOK, IL - Some golfers flex to hit the long ball, while other players seek to perfect a precision short game. But when it comes to putting - now that is a skill few can truly master. Sharpie, well-known as the autograph pen and golf ball marker of choice, today announced the kick off of the Sharpie Mini Tour, a putting competition appearing for the first time at the EDS Byron Nelson Championship and at three other PGA TOUR events throughout 2005.
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Sharpie® "Mini" Takes Popular Marker Brand Anywhere

Posted on May 09, 2005

OAK BROOK - Sharpie, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, today unveiled its integrated marketing campaign featuring Sharpie "Mini" markers, a new 12-color, "pint-sized" marker series with a clip - perfect for life's "mini" moments.
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BALTIMORE - Warm-ups start a bit earlier today for the Orioles' second baseman and leadoff hitter. Brian Roberts is asking students from Highlandtown Middle School for their autographs - part of the nationwide Sharpie Retractable "Autographs for Education" program. Well-known as the autograph pen of choice, Sharpie is enlisting the support of celebrities and professional athletes like the Orioles' Brian Roberts to appeal to people in communities across the country for their signatures. Sharpie plans to collect one million autographs this year, resulting in a donation of $1 million in school supplies and funding.
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OAK BROOK, Ill.- NASCAR NEXTEL Cup Champion Kurt Busch and the No. 97 Sharpie team aim to make a mark on racing history by earning a fourth spring race victory in a row at Bristol Motor Speedway (BMS) April 3. Busch is also putting his autograph on education during the Food City 500, driving a special Sharpie Retractable "Autographs for Education" paint scheme featuring the signatures of students from his former middle school in Las Vegas and students from Bristol.
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Former Olympian and Amateur Wrestling Champion Has The "Write Stuff," Joins Forces With Sharpie® and Paper Mate®

Posted on March 30, 2005

OAK BROOK, Ill.- Sharpie® and Paper Mate®, highly recognized brands of writing instruments, today announced that 2000 Olympic team wrestler and two-time NCAA champion Cary Kolat will spearhead the Sharpie and Paper Mate grassroots marketing effort in amateur wrestling as its National Marketing Manager, Wrestling. In this role, Kolat will manage advertising, public relations and event marketing activities targeting the fans of youth, high school and college wrestling.
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Sharpie® Retractable Teams Up With Nextel Cup Champion Kurt Busch To Bring Nationwide "Autographs For Education" Program To Las Vegas

Posted on March 10, 2005

LAS VEGAS - Las Vegas native Kurt Busch is asking for students' autographs from his former middle school today, in exchange for $10,000 in school supplies and funds to the school. Kenny C. Guinn Middle School, with its 1,300 students, is among a number of schools benefiting from Sharpie's commitment to award $1 million in supplies and funds nationally through its Sharpie Retractable "Autographs for Education" program in 2005. Sharpie, the popular brand of permanent markers widely known for the autograph experience, is enlisting the support of celebrities and professional athletes like Busch to interact with schools and community-based education organizations across the country. Busch, in addition to others throughout the year, are hosting special assemblies to educate students, teachers and parents of the opportunity to vie for thousands of dollars worth of school supplies and the opportunity to contend for college scholarships.
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Sharpie® joins forces with football great Howie Long to launch the 2005 Sharpie Retractable "Autographs For Education" Program

Posted on January 31, 2005

OAKBROOK Ill., January 31, 2005 - Is your autograph worth $1 million? Today, Sharpie brings the autograph experience to life, announcing a nationwide search for one million autographs in exchange for $1 million in school supplies and funds. The campaign, called Sharpie Retractable "Autographs For Education," enlists celebrities and professional athletes to inspire everyone to put their mark on education -- benefiting students, teachers, schools and community-based education organizations across the country. Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice, is teaming up with NFL Hall of Famer and Emmy Award-Winning Broadcaster Howie Long for a super-sized program launch in Jacksonville, Fla.
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Sharpie® Joins Forces With PGA Tour's Chad Campbell To Introduce Two New Tools For The Golf Bag -- Sharpie Retractable And Sharpie Mini

Posted on January 27, 2005

Oak Brook, Ill.- Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice and a favorite among golfers to indelibly mark their golf ball, is teaming up with the PGA Tour's Chad Campbell to show how links lovers can ADD strokes to their game. What? "I have been using Sharpies to mark my golf ball for what seems to be my whole life," said Campbell, who along with PGA Tour's David Toms, comprise Sharpie's PGA Tour team. Both Chad and David were members of the 2004 Ryder Cup team. "But when Sharpie showed me the new Sharpie Retractable and Sharpie Mini, I have been adding more strokes to my game - marking the golf ball that is."
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Bellwood, Ill., - 'Tis the season for holiday giving. To bring a crescendo to the 2004 Sharpie Retractable Autographs for Education tour, the popular brand of markers made a donation to The Today Show's 11th Annual Holiday Toy Drive. The toy drive provides gifts and supplies for children and teenagers across the country, including underprivileged schools. Rory Leyden, Sharpie president, was interviewed by Al Roker and appeared on the show on Thursday, December 9 to close out Sharpie's 40th anniversary year.
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Sharpie® And Millions Of Fans Celebrate The Mark Of Nascar's Newest Champion

Posted on December 01, 2004

(Bellwood, Ill.) - While Kurt Busch, this year's NEXTEL Cup Champion and driver of the #97 Sharpie car, picks up NASCAR's ultimate honors in New York City Friday night, millions of fans will be "racing" to pick up their prize.
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Sharpie® Retractable Teams Up With Buccaneers' Super Bowl QB Brad Johnson To Bring Nationwide "Autographs For Education" Program To Tampa

Posted on November 09, 2004

Tampa, Fla. - Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans and among the leading brands from Newell Rubbermaid (NYSE: NWL) is partnering with Tampa Bay Buccaneers Super Bowl quarterback Brad Johnson for the Sharpie Retractable "Autographs for Education" program. Tampa is the finale to the program that supports the community-based education, helping encourage quality learning experiences for kids.
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Sharpie® Retractable Teams Up With Packers' Donald Driver To Bring Nationwide "Autographs For Education" Program To Green Bay

Posted on October 26, 2004

GREEN BAY, WIS.- Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans and among the leading brands from Newell Rubbermaid (NYSE: NWL) is partnering with Green Bay Packers wide receiver Donald Driver for the Sharpie Retractable "Autographs for Education" program. Green Bay is the third stop for the program that supports the community-based education, helping encourage quality -learning experiences for kids.
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Sharpie® Retractable Teams Up With Seattle Seahawk Grant Wistrom To Bring Nationwide "Autographs For Education" Program To Seattle

Posted on September 21, 2004

SEATTLE - Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans and among the leading brands from Newell Rubbermaid (NYSE: NWL) is partnering with Seattle Seahawk defensive end Grant Wistrom for the Sharpie Retractable "Autographs for Education" program. Seattle is the second stop for the program that supports the community-based education, helping encourage quality learning experiences for kids.
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Sharpie's Kurt Busch And Bristol "Just Click"

Posted on August 09, 2004

(BELLWOOD, Ill.) - Kurt Busch and the No. 97 Sharpie car have been "clicking" at Bristol Motor Speedway since 2002. With team wins four out of the last five races at the track known for its high banked turns and bumper-to-bumper action, it seems fitting that Sharpie is featuring a special paint scheme for the Sharpie 500, August 28 at BMS. Emblazoned with the words "Just Click," the new look highlights Sharpie's new retractable marker family, an eight-color fine point permanent marker series that require no caps and can be operated by simply using one hand - just click and write.
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Tools For School That Rule

Posted on August 01, 2004

(BELLWOOD, Ill.) - What's all the rage for the first day of school? It's not the latest digital gizmo, but a leap forward in everyday supplies - pens, pencils, markers and school boxes. Paper Mate®, Sharpie®, Accent®, uni-ball®, FoohyTM, EXPO® and Eldon® today unveiled "cool tools for school" that are sure to add pizzazz to backpacks this fall.
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(Bellwood, Ill.) -- Sharpie, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, is singled-handedly changing bold and expressive writing with the launch of its marketing campaign unveiled today. The multi-million dollar campaign that runs the end of July through August focuses on a new innovative marker series from Sharpie that may be operated using a single hand - just click and write.
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Autographs Changing "Single-Handedly" After 40

Posted on July 21, 2004

(Cleveland, Ohio) - Sharpie, the popular brand of permanent markers widely known as the autograph pen of choice for celebrities, professional athletes and their fans, today announced at the 25th Annual National Sports Collectors Convention (NSCC) in Cleveland that it's single-handedly changing bold and expressive writing - and people are taking their caps off to the idea.
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College Basketball's Most Memorable Moment Nets Donation To The V Foundation For Cancer Research

Posted on March 24, 2004

BELLWOOD, Ill - Amid the frenzy of March, basketball fans across the nation have spoken by highlighting their most memorable moment in men's college basketball history. Today, Accent Highlighters announced the winning moment for its online campaign - none other than the miraculous jump shot in the 1982 University of North Carolina/Georgetown championship.
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Sharpie's Campbell Makes Second Mark On PGA Tour

Posted on March 23, 2004

ORLANDO, FLA., - Chad Campbell, 29, a Sharpie sponsored golfer, came from a four-shot deficit in the final round at the Bay Hill Invitational to take his second PGA tour win in his young career. After playing with legend Arnold Palmer for the first two days of the event, Campbell went on a tear putting for birdie on every hole in the final 18.
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Accent® Teams Up With The V Foundation And "Digger" Phelps To Highlight College Basketball's Most Memorable Moment

Posted on February 18, 2004

BELLWOOD, Ill. - With 13 seconds left in the semi-final game of the biggest college basketball tournament, Duke netted a pair of free throws to lead them to a 79-77 victory over UNLV in 1991. Although one of countless remarkable moments in college basketball history, is it the most memorable? For nearly 40 years, Accent Highlighters have been making their mark in schools, homes and offices across the nation, and now Accent wants sports fans to help decide which moment is worthy of being highlighted in the history books.
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Sharpie® Rolls Up Sleeves, Unveils New Workhorse Marker Line

Posted on February 16, 2004

(Bellwood, Ill.) - If you want something done, do it yourself. Or simply let the professionals do it. In either case, the new marking tool from Sharpie is sure to get the job done for the weekend warrior to the skilled contractor.
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(CONCORD, NC) -- Roush Racing today announced that Sharpie® Markers and IRWIN® Industrial Tools will be "co-primary" sponsors of its #97 Ford Taurus driven by Kurt Busch in the 2004 NASCAR NEXTEL Cup Series. Both Sharpie and IRWIN Industrial Tools are brands of Newell Rubbermaid (NYSE: NWL), which has been a supporter of the team since 2001.
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Sharpie® Metallic Teams Up With Steelers' Hines Ward To Bring Nationwide "Autographs For Education" Program To Pittsburgh

Posted on November 25, 2003

Sharpie®, the popular brand of permanent markers featured last year in a famous touchdown celebration, is making its mark on education. Now, a national program that combines the popular markers with NFL players, kids and a fleet of silver all-terrain vehicles is scoring a touchdown in the Pittsburgh area, as the "Sharpie Metallic AUTOgraphs for Education" program visits a school in Pittsburgh. Today at Martin Luther King Elementary School, Pittsburgh Steelers wide receiver Hines Ward is bringing the "AUTOgraphs for Education" program to Pittsburgh youth. The program, which kicked off earlier this summer in Atlanta with 49ers wide receiver Terrell Owens, enlists the help of sports figures to deliver school supplies and raise funds for schools and community education groups across the country.
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New Sharpie® Professional Marker Inks Title Sponsorship of Spring Busch Series Race at Bristol

Posted on November 11, 2003

Sharpie values its relationship with Bristol Motor Speedway (BMS) and race fans, so much in fact, the popular brand of permanent markers today announced it has inked a three-year title sponsorship of yet another major event at "The World's Fastest Half-Mile." The "Sharpie Professional 250" is now the March stop for the Busch Grand National Series at BMS and will be headlined by the next generation product from the leader in permanent markers - the Sharpie Professional - a rugged new chisel tip marker that writes on wet and oily surfaces.
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Sharpie® Metallic Teams Up With Terrell Owens To Bring Nationwide "Autographs For Education" Program To San Francisco

Posted on October 14, 2003

SAN FRANCISCO, October 14, 2003 - Nearly a year after a famous touchdown celebration, Sharpie®, the popular brand of permanent markers, is teaming up with Terrell Owens to make a permanent mark on education. Now, the national program that combines the popular markers with NFL players, kids and a fleet of silver all-terrain vehicles is scoring a touchdown in San Francisco, as the "Sharpie Metallic AUTOgraphs for Education" program visits a middle school in the Bay Area.
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Sharpie® Metallic Teams Up with Rod Smith to Bring Nationwide "Autographs for Education" Program to Denver

Posted on September 16, 2003

Sharpie®, the popular brand of permanent markers recently featured in a famous touchdown celebration, is making its mark on education. Now, a national program that combines the popular markers with NFL players, kids and a fleet of silver all-terrain vehicles is scoring a touchdown in the Denver area, as the "Sharpie Metallic Autographs for Education" program visits a school in Denver.
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Sharpie® Metallic Teams Up With Grant Wistrom To Bring Nationwide "Autographs For Education" Program To St. Louis

Posted on September 09, 2003

ST. LOUIS - Sharpie®, the popular brand of permanent markers featured in a high profile touchdown celebration last year, is making its mark on education. Now, a national program that combines the popular markers with NFL players, kids and a fleet of silver all-terrain vehicles is scoring a touchdown in the Gateway City, as the "Sharpie Metallic Autographs for Education" program visits a school in St. Louis.
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(Bellwood, Ill., September 5, 2003) - A touchdown this season by Terrell Owens of the San Francisco 49ers now counts for more than six points. Sharpie®, the popular brand of permanent markers, is pledging $500 for every touchdown the All-Pro wide receiver scores in an effort to raise money for the Alzheimers Association in Northern California/Northern Nevada. Owens, recently named the 2003 Memory Walk celebrity team chair for the association's local chapter, has been a key spokesperson promoting Alzheimer research, including testifying in front of a United States Senate Committee earlier this year. Owens' grandmother is battling the disease.
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Abilene's Cindy Maxwell Takes Home $10,000 After The Sharpie® 500

Posted on September 04, 2003

(Bristol, Tenn. - September 4, 2003) - Sharpie, the popular family of permanent markers, announces that Cindy Maxwell of Abilene, Texas won $10,000 in the conclusion of the brand's national promotion, "You Could Win $1,000,000," at the Sharpie 500 in Bristol, Tenn. This was the second year that Sharpie offered the chance at $1 million. Maxwell was paired up with the No. 31 car and Robby Gordon for the potential $1 million pot. A series of challenges, including a pit collision and a torched rear gear, led Gordon to a 35th place finish at the Sharpie 500. The promotion was among the highlights of this year's race, which put the best NASCAR Winston Cup teams against the challenges of the "world's fastest half-mile."
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(Bristol, Tenn., August 21, 2003) - Sharpie®, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, today announced at Bristol Motor Speedway (BMS) that the brand is extending its sponsorship of the NASCAR Winston Cup night race held in August, the Sharpie 500, through 2008. The announcement comes just two days before the running of the Sharpie 500 on Saturday, August 23, the third-year of the sponsorship.
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Sharpie® Offers Possible $1 Million To Lucky Fan At The Sharpie 500 August 23

Posted on August 20, 2003

(Bellwood, Ill. - August 20, 2003) - Sharpie, the world's most popular brand of permanent markers, today announced the 10 semifinalists for the grand prize in its "You Could Win $1,000,000" program, one of whom will race to possibly a big payday at the Sharpie 500 in Bristol, Tennessee on August 23. The semifinalists were chosen randomly from the more than 500,000 entries in a national sweepstakes program. The program offered individuals the chance at a trip for two and tickets to Sharpie 500 and a shot a potential $1 million. This is the sweepstakes second year.
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(Bellwood, Ill. - August 7, 2003) - It seems special Sharpie paint schemes are good luck for the Winston Cup's Kurt Busch. The Sharpie brand, the world's most popular brand of permanent marker and title sponsor of the Sharpie 500, is hoping that good fortune continues as Kurt Buschs No. 97 Ford returns to Bristol Motor Speedway (BMS) sporting the Sharpie Metallic paint scheme that brought him victory in March. The special paint scheme supports the launch of the Sharpie Metallic silver marker, and makes its second Bristol appearance in 2003 and the first under the lights at the Sharpie 500 on Saturday, August 23. "We've won at Bristol two out of the last three times driving a special Sharpie paint job," said Busch. "If we can win the Sharpie 500 driving the No. 97 Sharpie Metallic Ford, that would be sweet - two wins for Sharpie at Bristol in one year."
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Sharpie® Metallic Teams Up With Terrell Owens To Launch Nationwide "Autographs For Education" Program

Posted on July 01, 2003

BELLWOOD, Ill., July 1, 2003 - Sharpie®, the world's most popular brand of permanent markers recently featured in a high profile touchdown celebration, is teaming up with All-Pro San Francisco 49er wide receiver Terrell Owens to support community-based education. Starting this summer, Sharpie, Owens and a fleet of metallic silver all-terrain vehicles are scoring another touchdown - this time through the "Sharpie Metallic AUTOgraphs for Education" program that supports quality learning experiences for kids.
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Sharpie® Shows How to "Write Out Loud" In National Advertising Campaign

Posted on June 20, 2003

Bellwood, Ill. - June 20, 2003 - Sharpie, the world's most popular family of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of businesses, is demonstrating how to "Write Out Loud" in its new television and marketing campaign unveiled today. The $7 million campaign begins on June 23 with the first of three television advertisements focused on the breakthrough new products from Sharpie markers.
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Sharpie®, Chick-fil-A Peach Bowl Make a "Permanent Mark" on the Lives of Georgians

Kurt Busch Strikes Silver On Route To Win And Raises $5,000 For Local Tennessee School

Posted on March 24, 2003

(BELLWOOD, Ill.) - Kurt Busch and the No. 97 Rubbermaid/Sharpie Ford struck "silver" at Bristol Motor Speedway this weekend, driving the special Sharpie Metallic Silver marker paint scheme into victory lane. While Busch leaped to second place in Winston Cup series point standings with the win at Bristol, the fans at the event helped raise $5,000 for Sullivan East High School.
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(BELLWOOD, Ill. - March 20, 2003) - There's a silver lining to every story. Just ask Sullivan East High School of Bluff City, Tennessee. NASCAR driver Kurt Busch, along with the help of new Sharpie Metallic silver markers, today is delivering school supplies and kicking off a "Silver" weekend of fundraising.
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(Bellwood, Ill. - March 6, 2003) - An anniversary is approaching - a silver anniversary of sorts. No it's not the 25th anniversary of anything, but it is the return of Sharpie and Kurt Busch to the site of the team's first Winston Cup series win, the Food City 500.
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What Is Terrell Owens Pulling Out of His Christmas Stocking? A New Sharpie® Metallic Marker, Of Course!

Posted on December 20, 2002

Bellwood, Ill. - Santa knows just what Terrell Owens wants for Christmas - the newest Sharpie permanent marker, the Sharpie METALLIC silver. Debuting just in time to stuff into the All-Pro San Francisco 49er's wide receiver's stocking, the revolutionary Sharpie Metallic marker is appearing in a new ad on Christmas Eve that will certainly make football fans smile. In keeping with the holiday spirit of giving, Sharpie also is donating $25,000 on behalf of Owens to the Alzheimer's Association to recognize a charity that is close to Owens' heart.
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Sharpie®, Popular Designer Frank Bielec Agree 'Tis The Season To Be Silver

Posted on December 16, 2002

Bellwood, Ill. - December 16, 2002 - With a ho, ho, ho, Sharpie, the world's most popular family of permanent markers, today announced that it is answering the call for a marker that can be used on dark surfaces - just in time for holiday arts and crafts. Introducing the Sharpie METALLIC marker in silver, the perfect accent to make the season even brighter. In addition to offering a signature bold silver line, the Sharpie Metallic marker eliminates many of the issues associated with most other metallic markers - such as difficulty controlling the amount of ink flow and the need for shaking and tip pressing before using a marker.
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More Football Players Storing Sharpies® In Their Socks?

Posted on November 08, 2002

BELLWOOD, ILL. - November 8, 2002 - Sharpie, the popular family of permanent markers made by Sanford -- part of the writing instruments division of Newell Rubbermaid Inc. (NYSE: NWL), is introducing a new, tongue-in-cheek television spot as an addition to its "How Do You Use Your Sharpie" television ad campaign. Building on the momentum of a recent professional football touchdown celebration, during which a Sharpie marker was used, the spot, titled "Hand-off", continues to humorously highlight the various uses for Sharpie markers in everyday life. The "Hand-off" spot takes place during a coach's pre-game pep talk in a high school football locker room.
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Daniel Ferneyhough Wins $10,000 At The Sharpie® 500

Posted on August 25, 2002

(Bristol, Tenn. - August 25, 2002) - Sharpie, the world's most popular family of permanent markers, proudly announces that Daniel Ferneyhough won $10,000 in the conclusion of the brand's national promotion, "You Could Win $1,000,000". Ferneyhough was paired up with the No. 1 car, Pennzoil's Steve Park, for potentially $1 million. Park's tried to recover from an early race spin-out, but finished 26th at the Sharpie 500. The promotion was among the highlights of this year's Sharpie 500, which pitted the best NASCAR Winston Cup teams against the challenges of the "world's fastest half-mile".
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Sharpie® 500 Offers Much More Than Just NASCAR®'s Best

Posted on August 14, 2002

(Bellwood, Ill. - August 14, 2002) - When you think of Bristol Motor Speedway and the Sharpie 500, you think of paint trading, pit strategy and, above all, the excitement of short track racing. But at the Sharpie 500 this year, the race is only one of the attractions that fans can take advantage of. Sharpie, the world's most popular family of permanent markers, is proud to announce a wide variety of festivities for those traveling on August 24 to Bristol, Tennessee, the site of the Sharpie 500.
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(Bellwood, Ill. - August 8, 2002) The Sharpie brand, the worlds most popular family of permanent markers and title sponsor of the Sharpie 500, today unveiled a special paint scheme for Kurt Busch's No. 97 Ford, defending Bristol Motor Speedway (BMS) champion. The special one-time look will be featured at the Sharpie 500 on Saturday, August 24 under the lights.
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Sharpie® Launches First National Advertising Campaign By Asking, "How Do You Use Your Sharpie?"

Posted on July 24, 2002

Bellwood, Ill. - July 24, 2002 The Sharpie brand, the leading family of permanent markers, today announced the largest integrated marketing campaign in the brand's nearly 40-year history, focusing on the wide and sometimes wild uses of America's favorite marker. The campaign, "How Do You Use Your Sharpie?" is the result of hundreds of testimonials from consumers collected by Sanford, makers of Sharpie. The company found that whether you're the President of the United States, a NASA astronaut or a mother marking your child's clothing before summer camp, the answer to how you use your Sharpie is as different as the pen's users themselves.
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Sharpie® Announces You Could Win A Cool Million at NASCAR's Hottest Race, The Sharpie 500

Posted on March 23, 2002

Bellwood, Ill. - March 23, 2002 - You don't have to be among NASCAR's elite drivers to collect a $1 million purse. Sharpie, the world's most popular family of permanent markers, today announced You Could Win $1,000,000 at the Sharpie 500, where one lucky fan will have the chance to cash in at NASCAR's premier night race, the Sharpie 500. To officially kick-off the race to a million, Kurt Busch, driver of the No. 97 Rubbermaid/Sharpie Ford, will be driving a special paint scheme during the Food City 500 held at Bristol Motor Speedway on Sunday, March 24.
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New Sharpie® Chisel Tip Aims To Change How You Use Your Sharpie®

Posted on January 25, 2002

Bellwood, Ill. - January 25, 2002 - "How do you use your Sharpie?" The answer - it's changing. Sharpie, the world's most popular fine point marker, introduces its first Chisel Tip allowing individuals to make a variety of line widths using a single versatile permanent marker. The marker's wedge-shaped point, better known as a 'chisel,' offers both broad line and, when held sideways, fine line capabilities.
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New Colors And Impact Added To Just How You Use Your Sharpie®

Posted on January 01, 2002

(Bellwood, Ill. - New for 2002) - Men call it green, women call it lime- pink, berry; blue, aqua; green, turquoise. Regardless of what you call the new colors from Sharpie, they bring impact and permanent color to just how you use your Sharpie. The Sharpie brand of permanent markers, the world's leading marker family, introduces four new colors, including lime, berry, aqua and turquoise to its line of Sharpie Twin Tip, Sharpie Ultra Fine and Sharpie Chisel Tip permanent markers.
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