Ontario, Canada – As warmer weather returns in many parts of North America, one thing that restaurants, school cafeterias, and all commercial kitchens must be aware of is the return of insects. Many insects hide during the cold winter months, but warmer weather brings them out in force. “One of the big concerns with ‘creepy […]

Keeping a public restroom clean and sanitary is a significant challenge every business faces. And it is crucial. Without a clean and sanitary restroom, its possible customers will never return. This is especially true in the restaurant industry, where customers are much more cleanliness savvy than in the past. But many business owners underestimate how […]

Anyone who knows or has lived in San Francisco during the second half of the 20th century, knew who Herb Caen was. Known as “Mr. San Francisco,” he started his daily column for the San Francisco Chronicle back in 1938, discussing the city’s events and activities. He became so popular that the Chronicle estimated they […]

In my industry, large companies that are looking to hire a public relations (PR)/communications agency will most often select a very large PR company to partner with. One of the main reasons these companies do this is because it’s safe. The thinking is that if the agency is as big as it is, then it […]

Laval, Quebec – Avmor, a 70-year-old manufacturer of chemical cleaning solutions and the largest manufacturer of professional cleaning products in Canada, announces that it will begin marketing its products through a select and limited number of distributors in the U.S. starting later this year. According to Mike Sawchuk, Chief Business Development Officer for Avmor, the […]

Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was through the power of PR. The essence of their strategy started in 1999 as the company tried to influence parents about the value […]

Time to start evaluating building goals and purchasing practices especially when it comes to cleaning products. Tuscaloosa, AL – With the fall and winter seasons approaching, this is a good time for building owners and managers, as well as school and healthcare administrators, to start evaluating their building goals and purchasing practices, especially when it […]

Most of us have heard of the Concorde. It has gone down as one of the most famous airplanes in aviation history. While it was under development, British Airways, one of its developers, referred to it as the future “flower of the aerospace industry.” When it was introduced in the early 1970s, it was equipped […]

For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]

PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]