Sorry Marilyn, but as it turns out, diamonds are not always a girl's best friend. Well, they're at least not a millennial's BFF, that is... Diamonds are rare, beautiful and, yes, forever. That’s not going to change anytime soon.

Greenery is the pop of color I think many of us need as we enter the New Year. Lets welcome Greenery, Pantone's Color of the Year for 2017! Greenery is meant to inspire new beginnings and Austin Private Jeweler is excited to revive, restore, and renew nature's color through jewelry design. How will you embrace the palette?

With the holiday season winding down and Valentine’s Day around the corner, I have been receiving a lot of questions from my clients wanting to know some jewelry buying tips and secrets. I thought I would take a few minutes to educate all of my clients and answer a few of the most frequently asked questions to help ease the pressure of not only finding the right piece, but also ensuring that you know what you are buying.

Who’s gone into a jewelry store lately and had that dreaded feeling of the sales pressure immediately hit you? Oh no, here comes the sales person making a dash straight to me “How can I help you” she immediately asks. How do you get her to go away? You think quickly and then muster a “just looking” as she steps away and watches ever move you make from afar. Every store is the same because they are usually empty (especially during the week) and the sales reps are ready to pounce when you walk in. How daunting is it to walk into an empty store knowing that the person is going to try to sell you in the first 5 minutes?

At Austin Private Jeweler, I eliminate all of those uncomfortable feelings of buying jewelry. First of all, this is meant to be fun! I want to get to know you and understand your motivations before we find your ultimate piece. My business is based on referrals and relationships that I have built over the years. When people think of jewelry, I want them to automatically think of Austin Private Jeweler for the bestprice, quality, and over experience.