Gordon’s Gin has launched Gordon’s Premium Pink Distilled Gin in the UK on and off-trade markets.

The gin is now available in Tesco for RRSP £16.50 per 70cl bottle (37.5% ABV) and will be available in bars across the UK from August.

Annalisa Tedeschi, head of Gordon’s said: “As Britain’s favourite gin we are excited to launch this delicious new pink gin, inspired by the Spanish gin trend, which is to take the UK by storm.”

Brand owners Diageo says that Gordon’s Gin, established in 1769, is today the world’s number one best-selling gin and that its new spirit is also partly inspired by an original Gordon’s recipe from the 1880s, with redcurrant notes.