REEL#2017

About

It all started when...

Joseph (Seffy) Hirsch was born in 1980 and spent his childhood in Israel and London. At the young age of 15 he started his career by shooting dozens of music videos for Israeli musicians, later gaining a name for himself and establishing a successful repertoire of clients and work. After completing his compulsory military service in the elite Air Force Film Unit, Seffy went on to study cinematography at Maine Media Workshops in the United States and worked as a senior colorist in FDK Cinelabs (FDK was at that time the leading and best quality color editing cinema lab in Israel working in cooperation with Kodak Inc.), where he gained extensive knowledge in post-production, a skill that is still evident in his work. During his 20 years of cinematography work Seffy has picked up numerous awards, international recognition and an elaborated network of leading professionals from the field.

Seffy moved on to shoot high-end television promos, commercials for the leading Israeli companies , and music videos for the major Israeli artists, making his mark with his lively and dynamic imagery, his sense of movement, and his unique eye for color.

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IN MY WORDS:

I often tend to change moods through a single shot, creating an emotional movement of time in one space. Seeing the shot not only by its composition or lighting but also as a whole choreography of storytelling. In many ways, I feel that it is due to my dyslexia that I can sense the frame instantaneously and in a tangible way, and by doing it I often delve into the scene from a pure and raw direction. I believe in a delicate balance between pre-planning and intuition and try to implement this equilibrium while shooting. On the set I bring a style of communication that is very direct but not domineering, I care to express my opinion and expectations and have a strong presence but in a non controlling manner, by means of intimate and close teamwork.

"As the clap closes, the set is silent; one can only hear the soft ticking of the camera, as if a heartbeat, as our creation forms."