In the exclusive piece to camera, the pair emphasise how dinosaurs are the biggest creatures to have ever walked the earth and to really appreciate them you need to see them on the big screen

The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. As with other trailers in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.

Karen Charalambous, Group Marketing Director, Universal Pictures UK, said that with action-packed and thrilling movies such as Jurassic World: Fallen Kingdom making their way to screens this summer, it was “incredibly important” to encourage audiences to experience these films the way they were intended, in the cinema, by working with the Moments Worth Paying For campaign.

“Being able to work with Universal on a title like Jurassic World: Fallen Kingdom is truly incredible, as the film is full of unmissable, action-packed and thrilling moments that are truly worth paying for,” declared James Gallagher, Senior Marketing Manager, The Industry Trust. “It is a real testament to the campaign as we continue to secure A-list talent to help push our message to as many people as possible. With such a wide appeal, one of this summer’s biggest blockbusters is allowing us to hit multiple target audiences including 16-34 males and families, who are key infringers. It’s important that the campaign continues to secure exclusive bespoke content and contributions from talent like this as it really resonates with these key audiences groups. Epic adventure films like Jurassic World: Fallen Kingdom deserve to be viewed on the big screen, alongside friends and family. This trailer is a great way to kick off the seventh year of the Moments Worth Paying For campaign, as we continue to inspire cinema-goers of all ages to choose official film and TV.”