Consultancy and research

As the UK and Europe looks forward to the start of Premier League football on Saturday, new data shows that Wayne Rooney, Gareth Bale and Luis Suarez were the most talked about players in the Premiership's pre-season hype.

The study, from Crimson Hexagon, used the firm's ForSight platform to analyse the conversation and uncover the most talked about footballers.

After analysing 62,510 Twitter posts, with a post volume increase of over 200% in the last three months, Crimson Hexagon discovered: