Signed Sarah Coventry Asian-Inspired Necklace Book Piece

Great necklace from Sarah Coventry is named "Oriental Lanterns" and features gold plated and imitation jade cylinders on a gold plated link chain. This necklace is quite long and measures 33 inches total length. It is featured on page 40 of the book entitled "Fine Fashion Jewelry from Sarah Coventry" by Jennifer A. Lindbeck (2000). You can also see a copy of the 1978 ad for the necklace on page 142 of the same book.

Sarah Coventry was a "direct to the consumer marketing" company with headquarters located in Newark, New York. After World War 2, the company quickly became the world's largest direct seller of costume jewelry, and a fashion leader in contemporary jewelry designs. From 1949 to 1984, the company sold jewelry worldwide by offering a wide variety of fashionable designs at in-home fashion parties. Due to their extraordinarily successful advertising campaigns on television and in print, brand name recognition for Sarah Coventry was ranked along side such companies as Coca-Cola and Kodak.