CFM claims and trademarks

The CFM claims and labels help you to communicate your climate efforts in a strong and credible way.

Once you have obtained corporate or product CFM certification, you have access to using the applicable CFM claims and labels.

Your certification confirms that you fulfil our strict criteria for carbon footprint management. Once you are certified, we provide you with labels and claims to help you reap the rewards that you deserve, such as increased public recognition, higher investor interest, and added value for your buyers.

Labels

We are offering a number of CFM labels that clearly communicate the specific effort you've made so far to reduce your climate impact.

Each label indicates the main scope of your certificate - product or corporate footprint. For each type there are three different labels to choose from, to match your current level of CFM certification: Measuring CO2, Reducing CO2 and CO2 Neutral.

All labels are available in the three colour versions that you see here.

Claims

We are also offering a number of "pre-approved" statements that you can use, providing you are eligible for the specific statement. They are provided for your inspiration or simply as an easy option, helping you to ensure that your claims are accurate and facilitating the approval of your claims.

Requirement for approval

To protect the crediblity of our system and trademarks, we need to approve any usage of our CFM labels and any communication about your CFM commitment that refers to your certification. This also helps you to ensure that your claims and statements are fully defendable and backed by third-party verification.

Note: Using pre-approved statements does not exempt you from submitting your claims to us for approval. However, this will often help to ensure a fast approval process.

Guidance and rules

We have included the requirements for CFM trademark use in our CFM Standard. In Annex VI of the Standard, you will find a list of pre-approved claims as well as more information about the choice of labels.