Specific Media acquires AdCombination

December 7, 2010 — Fusion DigiNet

Specific Media, a next generation media platform company, has acquired Amsterdam-based AdCombination in a move to expand its operations into the Netherlands, Belgium and Luxembourg. AdCombination is a leading display network in the region, with a premium publisher network and strong industry relationships. With the acquisition, Specific Media extends its foothold as the largest independent digital media platform in Europe.

The acquisition follows Specific Media’s expansion into the Nordic region with office openings in Norway and Denmark in 2009 and Sweden in 2010. Specific Media’s move into the Benelux region reflects the company’s strong performance and focus on European growth, with the AdCombination business being integrated into the Specific Media brand.

“Specific Media continues to strategically build out its media platform on a global scale, and our move into the Benelux will provide tremendous opportunities for advertisers in the region while bolstering our industry-leading capabilities in Europe,” said Tim Vanderhook, co-founder and CEO of Specific Media. “By bringing together Specific Media’s next generation media platform with AdCombination’s executive leadership and presence in the market, we are able to provide our customers worldwide the advantages of a global media platform, presenting a value proposition that is simply unmatched in the industry.”

“AdCombination has built a strong customer base in the Benelux, and I am extremely pleased that we are becoming part of Specific Media to continue our growth as part of a leading, global brand,” said Tim Van Der Bilt, Managing Director of AdCombination. “Marketers across Europe are recognizing Specific Media’s superior product offering and levels of service, and I am looking forward to bringing this to customers across the Benelux.”

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