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US – Most US consumers do not fully recognise the nutritional benefits that meat and poultry offer, according to a recent survey conducted online by Harris Poll for the American Meat Institute.

Only 12 per cent of consumers correctly identified animal products like meat and poultry as the only natural source of Vitamin B12, which keeps the nervous system healthy.

Twenty per cent said cruciferous vegetables such as broccoli and cauliflower were the natural source of B12 and 13 percent thought the correct answer was citrus fruit. Neither of these foods contain Vitamin B12.

The National Health and Nutrition Examination Survey estimated that 3.2 per cent of adults over age 50 have a seriously low B12 level, and up to 20 per cent may have a borderline deficiency.”

The AMI survey also showed consumers do not know that the body absorbs more iron from meat and poultry than from other foods.

Meat and poultry contain “heme” iron, the most absorbable form, but 52 per cent of consumers incorrectly thought the body absorbed the most iron from spinach, kale and other leafy greens, which are high in iron, but contain the less absorbable “non-heme” form.

Only 17 per cent correctly named meat, poultry and fish.

Adequate iron intake is important because the Centers for Disease Control and Prevention identifies iron deficiency anemia as the most common nutritional deficiency in the United States.

When asked which food groups Americans consume at the recommended levels, one in three (31 percent) consumers said the protein group.

According to USDA, this group, which includes meat, poultry, seafood and beans is the only one consumed in the correct amount.

Twenty two per cent answered grains, 21 per cent answered dairy and 20 per cent answered fats, oils and sweets. Half of consumers (48 per cent) said they did not know.

These findings are similar to recent research by NPD Group, which found that most consumers agree that protein is necessary in a healthy diet, but three quarters of consumers said they did not know the recommended daily amount.

In general, men and women need between 46 and 56 grams of protein per day.

The American Meat Institute Foundation has released a dietitian-authored brochure “Meat: A Key Player on Your Wellness Team,” that details meat and poultry’s nutrition benefits and how it can be part of healthy, balanced diet.

The survey was conducted online in the United States by Harris Poll on behalf of AMI from 24-26 March among 2,167 adults aged over 18.