Designer Marc Jacobs was named as the Creative Director of Diet Coke earlier this year. Today the advertisement campaign pictures were reveiled in which our dearest Ginta Lapina poses and plays with Marc himself.

Jacobs can be seen hoisting — a giant pop can, atop which sits Latvian model Ginta Lapina in a Nineties fashion look. Another cheeky ad image shows Jacobs wielding a giant opener, dislodging Lapina from her perch on the bottle cap. Playful and cartoony it may look, yet this is a huge thing both for Marc and Ginta!

Photographed by Stéphane Sednaoui, the ads are part of the “Sparkling Together for 30 Years” campaign marking the brand’s anniversary in Europe and its latest collaboration with a leading fashion designer. The limited edition cans and botteles are available in Europe this month.