This phenomenon is largely due to the increased use and accessibility of the internet in ways that are negatively impacting employers. According to research from Glassdoor, two factors steer top talent away from any company: lower pay rates compared to industry averages and poor management reviews. Nowadays, this critical information about a company can be found online by any job seeker. On top of that, a company’s website, online reviews and social media pages are readily accessible and can be harshly judged by potential hires.

To ensure you’re not making a bad impression, start by implementing these tips to improve your online reputation. Entrepreneur also suggests taking advantage of data and technology, closing the “skills gap,” and streamlining talent management; here’s how.