Leadership Institute 2015

Every year, the IABC EMENA regional board and Chapter leaders get together for an extended regional leadership meeting to discuss, and align on, purpose and priorities for the coming year, as well as to share leadership insights. It’s called the EMENA Leadership Institute.

The event took place on 29-30 September at the Tinguely Museum in Basel, Switzerland. The Leadership Institute is a key event in our annual calendar and had representatives of IABC’s International Executive Board, great guest speakers and colleagues from across the region.

This year’s Leadership Institute had three objectives:

To discuss membership strategy: Our members are at the heart of everything we do. The leadership team will discuss membership strategy to explore how we continue to best serve our members.

To create alignment: IABC is one of the world’s leading professional associations for communicators. Leaders of IABC in regions and chapters are elected, and are performing their roles following protocols and succession plans to ensure fresh thoughts and continued high energy in driving the association forward. We will be focusing on creating alignment around a common approach and to sustain momentum to make this happen.

To offer insight: Being part of IABC is about networking and exchanging views with peers from all over EMENA.

As Dianne Chase, IABCs Global Vice-Chair put it, we were all there to “keep an eye on the future. Stop talking to ourselves. Understand the value of communication outside of IABC. IABC has ‘special sauce’ and we operate with freedom within a framework and our beauty is our diversity”. Her statement signalled that a lot of change is coming for the organisation, building on the work started last year and looking into the future.

Our sincere thanks and appreciation go to Roche for very generous sponsorship support.