FREE White Papers/Guides : Social Media, SEO & Marketing This paper contains valuable insight into the marketing value of major cultural events and social media conversations. It examines the online ...

Excerpt from article intro by Kristi Hines on Search Engine Watch:"Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.

Cyfe is an all-in-one business analytics tool that allows you to create dashboards with multiple widgets connecting to everything from advertising to web analytics. Here's how you can use Cyfe to organize analytics and data, all one place.

You can do a lot with Cyfe, whether it's just for yourself or for your agency. It is free to use, but for $19 per month, you can save yourself some time in checking analytics and data, and easily keep your clients up to date on their online marketing progress."

Webinar explores tips, advice as most states adopt the common standards

As states move toward implementing the Common Core State Standards, school principals must ensure they are fully equipped to help classroom teachers incorporate the standards as effectively as possible.

Not our old standards - “Average isn’t good enough,” said Mel Riddile, associate director for high school services with the National Association of Secondary School Principals and a former high school administrator.

Opportunity brings challenges - “Those of us who have really worked to increase the number of college- and career-ready students, see this as the best opportunity we’ve had in a long time, and with that opportunity comes challenges.”

Major Shift - The Common Core effort is causing a “major shift” in the education conversation, Riddile said, because it will force educators and administrators to measure something different and new.

Second-Order Change - “This is about a second order change—we have to learn new skills, new habits, and new behaviors. We have to unlearn what bad habits we have,” he said.

Standards, Classroom, School - School leaders must know what their school’s teachers know about the standards, and they must be knowledgeable about what needs to be done in the classroom as well as what must be done on a building level.

Culture Change - “This is a big culture change for schools,” Riddile said. School principals will need vision, focus, and a positive mindset as the process continues.

Implementation is the key - “The fidelity of implementation of these standards is going to be the ‘make it or break it’ issue,” Riddile said.

Leaders Grow Leaders - “We’ll have to collaborate [and] share leadership throughout the school; leaders are going to have to grow more leaders … and build the collective capacity of our staff.”

A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online. Some of the key findings:

86% of internet users have taken steps online to remove or mask their digital footprints—ranging from clearing cookies to encrypting their email.55% of internet users have taken steps to avoid observation by specific people, organizations, or the government.

The representative survey of 792 internet users also finds that notable numbers of internet users say they have experienced problems because others stole their personal information or otherwise took advantage of their visibility online.

Clair

As the Director of Content and Community for Scoop.it, Clair Byrd is responsible for the development and management of the Scoop.it's content strategies and brand storytelling as well as the inspiration and activation of a global community of curation enthusiasts, running the gamut from corporate CEOs to non-profit leaders. In this role, she is in charge of on-going content and community architecture, evolving content life cycles, developing micro-communities, and expanding the Scoop.it user base.

Clair has a knack for creating and accelerating personal connections and figuring out what types of content makes individuals and communities tick. Clair got her start in content and community after funding some of her education by "developing" other student's homework and papers. After moving to the Bay area from the Midwest, she quickly went legit, leading community efforts at Delivering Happiness, a member of the Tony Hsieh family of brands.

Clair is passionate about creating relationships and communicating openly, honestly, and transparently. She also enjoys food science, punctuation, kumquats, and the color purple.

SETI has long occupied a unique niche in modern intellectual life, combining serious and far-reaching science with a kind of gosh-wow zeal that seems (at times) to border on the mystical — perhaps as much religious as a product of science or science fiction. Indeed, to some, the notion of contact with advanced alien civilizations may carry much the same transcendental or hopeful significance as any more traditional notion of “salvation from above”. But, should small groups of opinionated people here on Earth decide for the rest of us - without even consulting us - whether to attract the attention of aliens out there? It's a more sober and serious topic that you might expect. And I take a position that might surprise you, for a sci fi author. But I also happen to be a scientist. And I believe important matters should be discussed and done right. See my "Lifeboat" article about "Messages to ET Intelligences... or METI

Another "cheat sheet" (in this case a good thing!) to remind you to steer towards the goal above all others ServingExperience...the way customer service goes beyond....and imporves the world one customer at a time.

The external infotention environment includes dashboards. This from Pacific Northwest Laboratory, supported by US Dept. of Homeland Security, appears to be a dashboard for people to respond to complex emergencies -- infotention meets augmented collective intelligence.

Librarians, you cannot afford to have an adversarial relationship with their principals. You cannot even afford principals who are "agents of benevolent neglect." You need an administrator who actively supports you and your program.

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.