YouTube new update

Google is testing a new method for displaying YouTube ads So far, YouTube is presenting advertisements among video, an experience that can be distracting for most users, especially in long videos. However, Google has now started testing ad bloc, a new feature where YouTube will run two back-to-back dropping ads during the video. The company says, “40 percent of ads will lead to fewer constraints in the session”. This year after desktop and TV this feature will be brought to the desktop.

In a blog post, Google says that the way the viewers view the video is changing. Based on user experience research, Google says that in addition to factors such as the length of the ads, viewers are “very sensitive to the frequency of the ad breaks, especially during the longer viewing sessions.” It also claimed that the low barrier is correlated with better user metrics, including “high deduction of content and high rate of viewing ads”. As a result, Google will now start testing ad blows, which means that YouTube will now show two back ads. Additionally, users will have the option to leave as if they are not interested in them.

Google pointed out that the reason behind this step is that YouTube viewers can reduce the likelihood of interrupting many ad breaks if they have ads back twice. “Through this research, we have also learned that there is a correlation of low barriers with better user metrics, including a high deduction of content and a high rate of viewing ads,” says Video Research’s Product Manager, Khushboo Rathi.

In a blog post, the company claimed that users will experience 40 percent fewer constraints by ads in the session. On the basis of early experiments, Google says that “Unique reach increased by 8-11 percent and there was an increase of the frequency of 5-10 percent for advertisers, as well as no effect on brand lift metrics.”

As mentioned, a new way to present ads will be available on the desktop on YouTube, soon there will be mobile and TV screens. According to the screenshots shared by Google in the blog post, a notification will be presented to users in which it will be explained that they can choose to see two ads for fewer constraints at that time.