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Brenda Boehler: The opportunity exists in creating an experience for consumers to solve a problem online. We do that in many ways. Some online and some offline. I’ll speak about lighting specifically. If you’re a lighting retailer, it’s really important that you create really good content that makes it easy for consumers to understand scale and to understand lighting. We do that in a number of ways.

We do that through not only robust content on our product detail pages but also through buying guides within our blog so that people have the resources. We just help them become a problem solver for their home. The other thing that we invest in is training for our team members. There is an >>>

During this week’s roundtable, we had as our guest Swati Chaturvedi, Co-founder and CEO at Propel(x), an online platform where entrepreneurs are connected to angels. Swati and I discussed some of the key trends of the seed financing eco-system as viewed from Propel(x).

One of my observations is that we’re in 2017. Lots of stuff has already been built. Nowadays, there aren’t so many wide, open opportunities out there. But there are many, many niche opportunities. Some of these businesses need to be built with very small amounts of capital – $1-2 Million, and sold for $10-15M. I asked Swati if there is appetite in the Propel(x) community for this type of investment? And what about a notch smaller? Invest $250k-$500k and sell for $5-$10M?

Pallav Nadhani, CEO and Cofounder at FusionCharts, is someone I have known for a long time, and he will always have a special place in my heart as a young entrepreneur from Calcutta, where I was born and raised. Pallav has bootstrapped an $8 million a year product company from Calcutta, and we discuss the philosophical question “Is growth at all costs desirable?” I encourage you all to think about this question amidst the Unicorn mania raging in our industry today.

Nevin Shetty, CEO of Blueprint Registry, did TechStars last year, and we discuss some strategies for getting into YCombinator and TechStars, the two high quality seed fund accelerators that are worth going through. Note, there are very few among the 7,500+ accelerators out there that are worth parting with 7-10% equity for.