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Why EVERY Salon Can and Should Learn To Position Themselves In A Way That No Competitor Can Match… By salonhowto.com – Call Us Now On 618 9443 9327

Why EVERY Salon Can and Should Learn To Position Themselves In A Way That No Competitor Can Match… By salonhowto.com – Call Us Now On 618 9443 9327

Differentiate or Die! That was taught to me a long time ago. The “traditional” model teaches us (from when we are young to now) that image and status are the dominant drivers of branding, and consequently consumer behavior. There has to be a way to differentiate your salon. Inner Circlemembers know this to be fact. The Essential Salon Owners Marketing Toolkit tells YOU how to do it!

The ability of a salon to make itself stand out from the crowd is one of the most structurally sound decisions that an owner can make. Having a defined reason why you are different, or your Unique Selling Proposition, is vital to how you position and market the salon. It gives you the advantage over all the opposition salons in the area. This advantage can be used to create leverage for your salon in all the marketing that you do.

I can’t believe that my salon is the same as all the others!

In the traditional model, differentiation and personality are squashed and destroyed as you are molded from a lump of clay, and turned into another salon that is the same as every other salon. Sameness allows Price to dominate. Once this happens, you then are a commodity based service.

If you want a good example look at daily deal websites. They all have the same offers going up, with huge value, and then SLASH the prices to secure the sales. ( I have heard stories of how some people have driven up to 2 hours for a cheap hair cut – Hair cut = $39, Fuel and Time = $ A whole lot more than it is really worth! )

Then the next ad goes up and it is more value and costs even less ! You have then lost the only point of differentiation and this is a battle most small players will eventually lose. You cannot compete on price with other salons, so you must go on the Offense with clear differentiation. Listen here as Marnie Kallmeyer – Worldwide Salon Marketing coach and salon owner talks about how a USP can help your salon.

Your Salon is uniquely positioned to specifically and personally address the most painful troubles of your ideal customers and can do so in a profitable way for both of you. When you learn the ways of direct response emotional marketing, you will be able to clearly communicate your salon’s position in a way which is faster, more direct, more customized, and completely differentiated from your big, dumb, slow competitors.

In your mind you know that people ultimately will buy from people they have a positive connection with, and that they do so based upon emotional decisions. Your salon is no different. Give the clients the reason to come and see you and only you! By allowing your salon to appear undifferentiated to your opposition, your salon will certainly slide into the black hole of salons that have all looked and acted the same way.

Find that point of difference and use it to the full extent of your marketing abilities.

ATTENTION Inner Circle Members: You’ll find examples of Membership promotions and sales letters in your Toolkit, and in the Members Only website.

NOT yet a Member of the Inner Circle program? Don’t have the Toolkit?Go here to find out more and discover how you can join the program for 90 days Risk Free. (But a warning: we receive more than 100 applications a month from hair salons, beauty salons & day spas around the world, and take no more than 30.)