Adama focuses on India's farming potential

Insight into India's agriculture and the role Adama is playing in the region

Dr Narahari Pullaiah is the Director of Strategy &
Portfolio at Adama India. A trained agronomist, he has more than 20
years of experience supporting farmers and developing crop protection
solutions across India.

"Adama identified India as a market that could benefit from its
products and expertise and since it entered the market seven years
ago, has risen to be the third largest agrochemical company in the
country, employing up to 2,000 people. Adama’s fungicides, such as
Custodia, are proving particularly popular as the demand to control
disease increases. By focusing on retailing directly to farmers rather
than through wholesalers and by employing in-field agronomists we are
able to understand the needs of the farmers and deliver the products
to meet those needs.

Developing the next generation of crop protection products for the
Indian population is vital and the reason we established one of
Adama’s largest research and development centres in the country. We
now hold one of the broadest portfolios in the industry, offering a
wide variety of unique solutions to the Indian farmers. We will see
an increase in the development of herbicides and fungicides over the
next few years. There is also potential in the non- crop sector. In
addition to developing new products, Adama also recognises the
importance of educating farmers in improving crop production. The key challenge of feeding a fast-growing, urbanising and changing population remains, but alongside that there are three other major challenges – the availability of farm labour, volatile commodity prices and unpredictable monsoons that can leave regions very dry. Inevitably these challenges mean that farms are getting bigger and farmers are using more sophisticated growing techniques.

However, there is still a long way to go as only around 30% of farmers use modern agricultural technologies. I’m confident that India’s farmers will continue to increase output, but they need the support of the latest agricultural technology if they are to do it.”

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