Current Verizon customers can upgrade, but new customers must choose a Share Everything plan. Verizon is scrapping the family plans and individual tiered plans for incoming subscribers, because the new options provide unlimited talk, unlimited text, and shareable data with pricing based on how much data is consumed.

Unlimited plans are not profitable for Verizon, which stopped offering unlimited data last year, due to growing smartphone usage clogging the carrier’s pipelines. The new standard is quickly becoming 4G LTE, so Verizon is likely trying to capitalize on every bit of data funneled through its network.

Verizon’s new strategy is the first of its kind in the U.S. It notably allows users to share data with up to 10 devices through a single account, but users can also fly solo with plans starting at $30 for 2 GB of data.