Disruption and innovation are the mantras of the day. This is not just a management fad. These have become cornerstones of competitiveness. Technology—in particular the digitization of the enterprise—is having a profound impact on today’s businesses. It is accelerating market shifts, enabling the creation of new business models.

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Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”