Earlier this month the European General Court upheld a ruling in Sky's favour, deeming that Sky and Skype's respective brand names sounded too similar and may lead to 'customer confusion'. This is the latest in a 10 year legal battle over Skype's right to have the word 'Sky' within their name.

Belgian chocolate is renowned around the world for its high quality and skill. However, its brand does not actually benefit from EU protected status, and so any producer importing potentially inferior chocolates into the EU can use the word 'Belgian', even if the product is made thousands of miles away.