Not only that, $50,000 in proceeds will go toward the nonprofit Protect Our Winters (POW), a climate advocacy group for the snow sports community.

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"Working with New Belgium Brewing and Protect our Winters to be able to impact climate was a highlight of 2015, and so, we're doing it again," said Jay Curley, Senior Global Marketing Manager of Ben & Jerry's. "This new beer is delicious and unique and the issue of climate change is still increasingly urgent."

Per the press release, look for a more detailed announcement later this year regarding the partnership and campaign.