Digital media industries

The Hanoitimes - The digital economy is creating opportunities for Vietnamese firms, which apply technology in their operations, to attract big inflows from venture investments funds, experts said. After receiving foreign investments, Yeah1 Group successfully listed on the bourse According to investment fund VinaCapital, the inflows are growing rapidly at a ‘dizzying’ rate and the trend is forecast to continue at least in the next few years. Sean Maher, a founding member of economic strategy and analysis firm Entext Economist, said that investment funds last year poured about US$290 million into Vietnamese firms that apply digital tech. He forecast the value will reach US$2-3 billion over the next 2-3 years. VinaCapital was among investment funds pouring significantly in Vietnamese digital firms. It has launched the DFJ VinaCapital to invest in digital media firms Yeah1 Group, Chicilon Media, and Vietnam Online Network. One of DFJ VinaCapital’s successful … [Read more...] about Vietnam’s digital firms capture big foreign investments

During the three-day meeting themed "ASEAN 4.0: Entrepreneurship and the Fourth Industrial Revolution," over 1,100 participants, including prime ministers of Cambodia, Laos, Singapore, Sri Lanka and Vietnam, the Indonesian president and the Myanmar state counsellor, focused their discussions on making full use of the revolution and coping with its potential negative impact, spurring economic growth through education, entrepreneurship and infrastructure investment. Up to 60 official sessions were held, and pledges were made on Digital ASEAN, Partnerships against Malaria, the Grow Asia Forum, and many new initiatives. Digital ASEAN, one of the World Economic Forum's flagship initiatives in Southeast Asia, held two workshops during the meeting, gathering 90 government ministers, business leaders and policy-makers to set the goals for the year ahead. The initiative has five task forces which focus on harmonizing data policy and governance rules in ASEAN; upgrading broadband access, quality … [Read more...] about ASEAN eyes strong digital growth amid new industrial revolution – Xinhua

Mr. Ricardo Glenn, Digital Media Director at Infocus Mekong, looks at measuring reach and frequency in digital advertising. There are two major players in Vietnam at present with respect to digital advertising spend. The Google story began in 1995 at Stanford University in California, when it was founded by Larry Page and Sergey Brin while they were Ph.D. students. In September 1997 they registered the domain name google.com. Facebook, meanwhile, was launched by Mark Zuckerberg and Eduardo Saverin in February 2004, while both were students at Harvard. Today, these two giants capture 25 per cent of the global advertising spend and 61 per cent of global online advertising; figures that are even higher in Vietnam. Media agency Magna forecasts that digital media will take 44 per cent of all ad money spent globally this year and 50 per cent by 2020. Is Vietnam following the global trend? Is Vietnam behaving the same as the rest of the world? Simple answer: NO! TV ad spend is … [Read more...] about Maximizing your return on investment in digital advertising

For Vietnam not to lag behind its regional peers in terms of adapting to Industry 4.0, foreign and local firms have suggested that the government should put a heavy focus on human resources and implement a new regulatory framework, create improved infrastructure, and build a national innovation system to enable the country to benefit from the digital revolution. Better education and training of labourers is key to meet the Industry 4.0 trend, Photo: Le Toan Vingroup’s deputy CEO Vo Quang Hue said at a recent conference on smart industry, “Preparing for Industry 4.0 tomorrow starts with education today. To secure qualified human resources, in addition to finding leading domestic and foreign experts, Vingroup has established the Vinfast Training Centre, which offers training in two main fields, industrial machinery and mechatronics.” Prime Minister Nguyen Xuan Phuc Human resources a vital element for Industry 4.0 The world is moving from the era … [Read more...] about Human resources a vital element for Industry 4.0

Though new media platforms such as social media have become increasingly popular, mainstream media remains the major channel to promote the growing business community in Viet Nam, speakers said at a forum held on Friday in HCM City. Vu Tien Loc, chairman of the Viet Nam Chamber of Commerce and Industry (VCCI), said “A country’s prosperity is reflected through its economy with businesspeople playing an important role, which should be a key focus of media coverage.” Speaking at the forum “Media in the Digital Age and Opportunities for Enterprises”, Loc noted that media products today should be shorter, faster and easier to understand, and have more visual appeal. “In the context of fake news, the media should reflect multi-dimensional information in an objective, accurate, honest and timely manner,” he said. “More in-depth analysis of business activities and investment should be produced to promote the business community, which still faces … [Read more...] about Mainstream media remains key platform in digital era: experts