CNN Heroes

THE BRIEF

In the age of multi-screen engagement and battles for viewership, CNN continues to seek new and innovative ways in which to grow awareness for one of its hallmark programs, CNN Heroes. Focused on telling the stories of everyday heroes, KPIs aim to drive opt-in registrations for re-marketing, engage the audience through voting and time spent with CNN, build advocacy through social mentions and create a viral lift. To accomplish these objectives, CNN again turned to us – for the eighth straight year – to develop a campaign to honor everyday people who truly make a difference in their community and to engage the public in selecting the Hero of the Year. As CNN’s trusted partner in hosting the cross-platform, multi-language voting interface, which captures votes from fans around the world on desktop, mobile, tablet and Facebook, we are proud each and every year when we – with the world – watch as the results are broadcasted live and hosted by Anderson Cooper.