About Mike Murray

TripCraft gives EAST, Miami a mobile app to beat the competition TripCraft, developers of the hospitality industry’s first mobile commerce platform, has delivered a game-changing guest app for EAST, Miami, the first Swire Hotels property in the US, located in Brickell City Centre in Miami, Florida. The app, called EAST,

Your Hotel is Probably Wasting Time on Social Media Most hotels have at least one--sometimes more--staff members devoted to social media. But ask what the ROI is on the social media effort and, generally, you’ll get blank stares. Everyone knows social media generates something, but rarely do they know

It was Ralph Waldo Emerson who famously said, “Life is a journey, not a destination.” Though Emerson’s humanity and today’s technology may not always seem like friends, they are fundamentally intertwined. The technology exists not simply to help us get from point A to point B faster or to

What do digital convergence and a sea change in human behavior have to do with whether or not your hotel’s mobile platform is paying off? Everything. Success in the industry starts with the tools we have at our disposal.