Alessi

Alessi

PACKAGING SYSTEM
to narrate icon-products of Italian design

Alessi Le Posate is the third episode of an art direction project on the milestones of Alessi’s vast production, in which the packaging narrates stories of the company with great visual impact. The boxes associate every flatware set with a painting from the history of art representing a laid table: the store thus becomes a small imaginary museum, which through the works of Gauguin, Juan Gris, Van Gogh, Paul Klee, Giulio Romano, Boccioni and Cezanne narrates Alessi utensils as objects suspended in time.

Visual identity and a complete communication project for the Super & Popular collection, featuring the company’s most representative products. The packaging, design as a book with a continuum of photographs, remarks, drawings and images of the designers that are its authors, takes on the role of a display with which to organize many different product narratives on shelving.

Film: Giacomo Giannini

Inside syncopated communication in which packaging narrates different families in keeping with the different attitudes of each collection, we have designed a new visual identity for Objets Bijoux, entirely focused on the unpredictability of the functions transformed by Alessi designers into precious diminutive objects.