251 How A CrossFit Box Builds Community And Makes $750K In Retail

In 2008 CJ decided to leave a successful legal career to make a greater, more positive impact on others’ lives, which is when he founded Invictus Fitness, an organisation that fulfils that mission via their physical locations and online training programs.

C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games. He has also coached Team Invictus to the CrossFit Games for 10 consecutive years.

On top of all of that, CJ, is also co-founder of Kids Helping Kids, a non-profit organization that has raised over $5 million for neonatal intensive care and paediatric units throughout Oregon.

What you’ll learn

How CrossFit has changed over the years

Ways CrossFit Invictus make members feel welcome when they first start training

The CrossFit games and challenges and the impact they have on building community

The commercial benefits of having a strong community

Tips for building a community inside your business

Episode Timeline

00:43 Thank you to Team Rockstar Fit

01:43 What’s coming up on this week’s show

3.25 Message from our podcast partner Team Rockstar Fit

03:52 The evolution of CrossFit

05:24 What does the current CrossFit landscape look like

08:33 Ways CrossFit Invictus make members feel welcome when they first start training