Lightning fast processing, professionalism, and shipping. Very pricey yes, but what you are buying is an engineered product of exceptional craftsmanship that sets it apart from everybody else. When I opened it I could see where the money went. Dumb proof 4 piece design, with top grade seals on each piece. Almost seemed like it had a set torque in it going onto the engine block, you can't mess it up. Less pressure drop and better filtration is a no brainer, and I got my money's worth. Haven't cleaned it yet, but i won't mind it for better performance.