Hydrive Decaf Energy

Hydrive Energy LLC developed a caffeine-free enhanced water and energy drink, Hydrive Decaf, and an added caffeine variety, Hydrive Extra Strength. The decaffeinated beverage contains B vitamins, D-ribose and choline and has only 30 calories in each 15.5-ounce bottle. Hydrive Decaf is available in a Wild Peach flavor. The company also introduced Hydrive Extra Strength, which contains 20 percent more caffeine than leading energy drinks, the company says. Hydrive Extra Strength is available in a Black Cherry flavor and contains 195-mg. of caffeine, 50-mg. of yerba mate and 30 calories in a bottle, it says. The bottles of the new flavors, which retail for $1.49 to $1.79, also will feature QR codes that link to a mobile site featuring fitness trivia, contests, prizes and product information.

Events

Learn how the craft beer segment is helping the overall U.S. beer market, how craft brewers are embracing growth opportunities, what innovations brand owners are doing to entice consumers and new on-premise alcoholic beverage sales tracking

Attendees will learn about functional beverage innovations, trends, and consumer purchase drivers, what Millennials expect from healthy beverage products and how to make and keep your brand relevant and sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste