What's so ironic about Swatch's latest range, the Skin Irony?

It figures

28/5/18 10:00 am

Unlike the '90s anthem by Alanis Morissette, the Swatch Skin Irony lives up to its name

No, there is absolutely nothing ironic about Alanis Morissette's hit song, "Ironic", which, come to think of it, is actually pretty ironic. Unintended meta moments aside, to make sure we're on the same page, should it rain on your wedding day, or if you get something for free after paying for it, that's not ironic. That's terrible, horrible, no good, very bad luck.

What is ironic, is the Swatch Skin Irony collection. Touted as the first metallic version of its slimmest watch line, the Swatch Skin, the latest additions are meant to feel even more invisible on your arm. Of the eight new models, the gold Lingot and the silver Skin Pole, both in stainless steel, stand out. Not solely due to aesthetic reasons (in fairness their minimalist design do retains merit) but because metallic watches, for obvious reasons, are expected to weigh more than their silicone counterparts, from which the original Swatch Skins were made.

Those in preference of the Irony's predecessor can count on the Noir Iron, Doree, Spring and Blue Iron with silicone bracelets; for a leather upgrade, there's also Brushed and Alliage to consider.