Highest and Best Seller’s Market Marketing Plan

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Here’s the situation: Real estate economists tell us that six months supply of available For Sale Listing Inventory represents a balanced real estate market. Today there is two months of For Sale Inventory. By definition, this is a screaming Seller’s Market

Here are 3 tips for finding the best property for you and yours in a sizzling sellers market.

Tip #1: First-To-Know Lighting Alerts

When selection is thin and swift selling, being the First-To-Know about hot new Inventory is an advantage for you and our buyers.

Here’s how First-To-Know Lightning Alerts work. Tell us everything you’re looking for in your new home (style, design, location, amenities, schools, etc.). We condense your needs into a concise Buyer-Needs profile (protecting your identity and private Information) and program our software to match your buyer-needs to fire off an instant alert a heartbeat after it appears on the Multiple Listing Service (MLS).

Your instant alerts include photos and detailed property information sent directly to your email inbox. The service is free.

Here’s how Pocket Listings work. Prior to mass marketing via the MLS, Pocket Listings are privately promoted by the listing agent to a network of select agents via email broadcast, text message, phone calls and personal conversations. When a match is made private viewing appointments are conveniently coordinated, offers are negotiated, contracts are signed, escrow opened and everyone proceeds smiling to closing. Welcome to the neighborhood. 🙂

Using First-To-Know Lightning Alerts and plugging yourself into the Coming Soon and Pocket Listings property information network will help you find out about hot new listings inventory before your less informed and unconnected home buying competitors.

If you’d like more Information about how to tap into the Pocket Listing agent network contact your favorite Gary Greene agent directly or call them at the office: 281-367-3531.

Tip #3: Buyer-Needs-Network Strategy

This strategy is sort of like the Pocket Listing Strategy for sellers, except it works for Buyers. Do you see a pattern developing? One of the keys to your success is tapping into a pool of available inventory that is unknown to the disconnected.

To discuss how to get started and tap into insider information, contact your trusted Gary Greene agent directly or call them at the office: 281-367-3531.

Here are 5 Tips On How to write a winning offer in a sizzling seller’s market.

Congratulations. Now that you’ve found the best property for you and yours, you’ve won half the battle. The next challenge to be conquered is submitting a winning offer. We’ve helped thousands of buyers win in multiple offer and other competitive situations. As a result, we know what works and what flops. Here’s a list of proven tips to help you and yours write awinningoffer.

Tip #1: Understand The Market and See What The Seller is Seeing:

Low inventory.

Rising prices.

Multiple offers.

Fast sales.

Construction cranes everywhere.

Daily news about how awesome the

Local real estate market economy is booming.

Thousands of qualified homebuyers moving to the area.

Tip #2: Move Fast

When you find your dream home don’t hem-haw. Be a bullet. Squeeze the trigger and submit your offer swiftly before competing buyers snatch it from your grasp.

Tip #3: Don’t Go For The Steal, Go For Seal-The-Deal

Full price and over list price offers are common in this seller’s market. Don’t be embarrassed to offer full price or more when necessary. Keep in mind your mortgage company will complete a property value appraisal. If the property doesn’t appraise for the contract price you can always bail or renegotiate.

Tip #4: Make Your Offer Stand Out. Here’s How:

Sweeten the terms of your offer without paying more.

Offer a larger down payment.

Make a bigger earnest money deposit.

Amp up the Option Fee.

Shorten trigger point deadlines and exit clauses for things like the Option Period and days for financing approval.

Provide the seller with written mortgage pre-approval from your lender.

Include a flexible and seller friendly Closing date.

Consider a possible seller lease back if it a benefit to the seller.

Share a personal letter to the seller sharing a little bit about yourself and your situation sometimes helps the seller choose one bidding buyer offer over the other.

Tip #5: Repair Realities

After your contract is executed you’ll have an opportunity to have the property inspected. Because you’re not buying a brand new home it’s common to turn up a long or short list of items that aren’t perfect. Understand that in a seller’s market a seller is less inclined to pay for the repair of cosmetic items. Have your agent get a bid on the inspection items you’d like to have completed. If the seller won’t pay for them don’t get angry or take your eyes off your prize, your real estate agent will have the names and numbers of reputable repair and home improvement people who can get the job done for you fast and affordably. Don’t lose out because the seller won’t make the property perfect or spend a few hundred dollars in cosmetic type repairs. If you like It, own it.

The bottom line for buyers: Use these tips and you’ll successfully navigate seller’s market realities with a smile and success.

Good luck, speed and grace. If we can be helpful contact one of our Pro agents directly or call 281-367-3531.

Linsey Ehle

Linsey is the Career Development Coach at Better Homes & Gardens|Gary Greene in The Woodlands and Magnolia markets. Previously a broker/owner in Southern California, as well as a coach for Tom Ferry, Linsey is here to support the careers of both new and seasoned agents. Whether the goal is to launch a successful real estate career, increase production, or help agents create efficiencies, Linsey is committed to helping the Gary Greene team achieve their individual objectives.