2. Search engine marketing (SEM)

Paid advertising like Google Adwords or Bing Ads can offer you two kinds of traffic. You can get visitors from their paid search results and contextual advertising placed on their network of publishers.

To make it works you will need to bid on a set of relevant keywords and direct the traffic to your sales or landing pages.

Social networks like Facebook or Twitter are other sources of qualified prospects. These networks have lots of demographics and psychographics information of their users.

Using their paid advertising you can easily create a highly targeted advertising campaign for a specific target market. The social networks are also good for creating engagements with followers through sharing opinions, comments and reviews.

Opt-in email advertising is one of the best ways to reach potential customers.

People who give you the permission to send them your email newsletter are prospects who like, or are eager to learn more about, your business or products. If you have some knowledge about the consumers you can segment them based on their needs.

This way you can customize your newsletter and send them automatically with autoresponder software.

5. Affiliate marketing

This internet business advertising is a good way to get qualified visitors to your site. You can create a good affiliate program–through an affiliate network or on your own — and attract affiliates to promote your products.

As a merchant you pay affiliates a specified amount for each lead, pay-per-lead, or a percentage of sale for each customer, pay-per-sale. So you only have to pay them based on their performance.

Other Internet Business Advertising Ideas

Online classified ad is a form of advertising that borrows the idea from newspaper classifieds. It lists promoted products or services within a set of categories. Learn how it works and how to write classified ads for the internet.

Participating in discussion forums that serve your target audience is a good strategy for building relationships with your prospects. Posting articles and messages to the boards can help drive traffic to your website and build your credibility.

Submitting articles to article directories are a low-cost method for promoting your internet business. Even though this method is less effective than it was 2 or 3 years ago writing articles for article directories is a worth-trying strategy for getting potential customers.

These are some of the internet marketing strategies for your online business. To figure out how effective your marketing campaigns in converting prospects into paying customers you’ll need to monitor and measure the results.

Make sure also you choose internet business advertising campaigns that are proven effective and within your budget limit.

Get more ideas on promoting your website with this tutorial. You can also learn how to create a system for building relationships with visitors and customers.