Everyone ditches SSE regardless of price freeze

SSE decided to freeze the price of energy in a bid to woo customers who are sick of the sight of them. However, it didn't work as there's been a mass-exodus of customers.

SSE have seen 110,000 people ditching them in the three months since they announced their freeze.

They blame "very competitive market conditions" for the losses.

What's worse is that SSE had already lost 370,000 customer accounts in the year to March and these losses will heap yet more pressure on the energy giant to cut prices further, especially given that everyone now knows that there's been falls in wholesale electricity and gas costs.

However, that's not likely to happen, mainly because energy companies are all complete arseholes. In the case of SSE, they have a further excuse - they've already bought most of their energy further in advance than normal, which means customers will be locked into higher prices. Well done SSE.

Will Morris, SSE group managing director for retail, said: "We operate in a very competitive market and, as you would expect, different supply companies take different approaches and have different propositions."

"There are some short-term offers available at the moment, which a limited number of customers can benefit from. These offers will come and go, but SSE is offering all customers the long-term certainty that its standard prices will not go up until at least 2016. Things can change very quickly in energy; this is an unprecedented long-term commitment and it should be judged over the long term."

No. You'll be judged over your prices and whether or not people can afford them.