The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

November 23, 2008 to December 25, 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://www.tumri.com/Stevie-Awards/ The HP Holiday campaign consisted of four creative executions that launched on Thanksgiving and ended Christmas day. Each “AdPod” creative promoted an HP sale event. The four sales events were: Thanksgiving, Cyber Monday, Perfect Gifts and Holiday Express. Tumri was able to rotate creative elements, sale messaging and product offers without re-trafficking ad tags or creative assets with publishers. This enabled consistent media and creative optimization to drive an average ROI performance of 73:1. In addition, three of the four creative executions were co-funded by Intel and adhered to strict guidelines of displaying the correct processor for each HP product.