Category: About Advertising

Levick has just become Spotify’s chief advertising officer, according to his LinkedIn profile, and a source has confirmed. Initially, it looked like Levick had become chief revenue officer, but turns out his role relates to advertising, based in New York.

Commissioned by RTB platform provider Admeld, the market researcher issued a report today titled RTB Hits The Mainstream, which suggests 2011 will be a "banner year" for real time exchange-based buying following its "coming of age" in 2010.

AdReady: In short, 2011 looks to be a great year for display! As new and better technologies emerge and more and more advertisers become equipped to succeed in display, the display ad business will continue to grow and shatter expectations

Display advertising will make a leap this year in an effort to keep up with changes across the Internet. Microsoft and Vibrant stepped up innovations, each separately releasing new ad units and technology this week.Â

Nielsen reported increases in general ad recall, brand recall, message recall, and ad likability for TV plus premium online video versus TV alone. In other words, those consumers who saw a commercial spot embedded in a TV program online demonstrated a more favorable response to that ad than those who saw the same ad on TV alone.

Thinkbox predicts that the four-hour-a-day mark "might be the peak" amount of live TV people will watch, although the statistics do not take into account programming viewed on devices other than traditional TV sets.

Online ad self-regulation is spurring new services – and incremental revenue for the firms that offer them. TRUSTe is the latest to receive certification by the Digital Advertising Alliance – the body overseeing the behavioral advertising self-regulatory program – to enable an icon users can expect to see more of in display ads in the coming months.

The Real-Time Bidding (RTB) Ecosystem map identifying the main players/platforms and their role in facilitating RTB transactions is included in the report and is also available for download separately.

Facebook has announced that it is introducing Sponsored Stories – essentially things relating to brands that you have written, amplified by the brands, and placed in the right hand side ad box by Facebook.

â€œThe challenge that we as an industry have to address in the short term is scaling the self-compliance program, and this initiative with Collective is a great step in that direction,â€ said Scott Meyer, Founder and CEO, Evidon

"It's unlikely we'll see any big privacy legislation come out of Congress" this year, said John Nicholson, senior associate at Pillsbury Law and head of the firm's privacy and data protection practice, based in D.C.

Bonnier announced today that it is joining forces with top ad shop CP+B to develop next-generation advertising formats for tablet magazines. The move addresses a fundamental need in the industry: all-new advertising for all-new advertising platforms.

Most buyers within agencies are still waiting for this holy grail of audience intelligence at scale. Such abundance would include being able to access unique audience profiles and do things like layer Prism data, for truly applicable intelligence output.

There's no language at all endorsing any kind of "opt-in" clause, which would force users to give their consent explicitly before cookies are placed on their computer. "Settings of a browser or another application" are sufficient, the document says.

There are a lot of misunderstandings about the issues in the RTB space, particularly from publishers. Many publishers are jumping in with both feet, but a large number are still in wait-and-see mode, and have big concerns that they want addressed before they enter the fray. Some of these concerns are not areas that should cause concern, and there are other issues that they should probably care about — but that aren't even on their radars.

A confidential, seven-page Google Inc. "vision statement" shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewelsâ€”the vast trove of data it possesses about people's activities?

Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects the number of mobile social network users will more than double between 2010 and 2015, and adoption of location-based services will rise with it.

Despite years of big growth and even bigger hype, the network-delivered rental and sale of videos continued to represent only a small portion of the U.S. home video entertainment market in 2010, as consumers flocked to buy and rent Blu-ray discs, according to Screen Digest, now part of IHS

20 facts of 2010: A snapshop of life in the UK:Â Nearly a quarter of the UK population has no internet access, but one in ten can surf the web on their phone, according to one of the largest surveys examining life in the UK.

Real-time bidding is helping to propel the online ad market, as publishers and advertisers find more efficient ways to monetize inventory. But there may be a long way to go before media buyers and publishers are making the most of those efficiencies.

20 facts of 2010: A snapshop of life in the UK:Â Nearly a quarter of the UK population has no internet access, but one in ten can surf the web on their phone, according to one of the largest surveys examining life in the UK.

Real-time bidding is helping to propel the online ad market, as publishers and advertisers find more efficient ways to monetize inventory. But there may be a long way to go before media buyers and publishers are making the most of those efficiencies.

Juniper Research forecasts that by 2015, adspend on this platform will reach $894 million, up from $87 million in 2010, fuelled by increasing brand interest in mobile as an advertising channel, and apps – of which games are the dominant sector.

The key market driver for PVR products is likely to be digital terrestrial television set top boxes that integrate PVR capabilities. However, PVR products will be overtaken by internet-enabled television sets. Around 350 million connected TVs are expected to be sold worldwide by 2015, according to Parks Associates.

Consumer behavior has shifted, and it’s becoming increasingly clear that online video advertising is an effective channel for reaching consumers. Yet, online video represents only 7 percent of the entire ad market, according to eMarketer, which suggests that advertisers are still trying to figure out how to access online viewers successfully with the media buying dollars traditionally used for broadcast.