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My New Engagement Fundraising Podcast: The reviews are in!

September 06, 2017

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Whenever I do something new, I get a little nervous.
“Will they like it? Will they “get” it? What if the New Jersey boy in me is too crass?” Those were my concerns before releasing my new podcast titled Engagement Fundraising (that’s the phrase I coined half a decade ago).

If you want to learn how to engage potential investors and jumpstart funding by understanding the lexicon of change in the nonprofit sector and the thinking behind it, listen to what Greg had to say. He communicates the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message and more. The wisdom he imparts is the difference between just another nonprofit begging for money and a movement to change the sector and impact lives

Sr. Advisor-Complex Gifting

August 10, 2017 by Laura Waller from United States

I want to make a difference, with people who make a difference at a time that makes a difference – – You have made the pathway clear – this is a great start to changing our minds and thoughts on how to attract people to direct and circulate the resources we have to make that difference. I especially like how you encourage people to use technology so that they don’t have to focus on the transaction (the HOW to give) and instead focus on working together more effectively and focus on others (WHY we give). Thank you for launching this podcast!

Enlightening

August 3, 2017 by 8765Lola from United States

Greg Warner’s no nonsense advice is both enlightning and entertaining.

President

August 2, 2017 by Julie@Carter Consulting Group from United States

Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. This podcast offers lots of substance. You’ll want to save it for another listen!

A Fresh Perspective

August 1, 2017 by Jen Marcos from United States

I love Greg’s REAL take on what it’s like to be a donor and how donors want to be engaged. If you want a podcast that’s friendly, conversational and humorous, listen to this one. Engagement fundraising just plain makes sense!! Keep it up!

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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.