Santa Clara, 27th May 2014 – At the annual Augmented World Expo, where the global augmented reality (AR) industry gathers once again to innovate, revolutionize and dream, Wikitude surprises with its latest augmented reality innovation. In partnership with SAP’s Co-Innovation Lab and Marenco Swissconsulting AG, the AR leader demonstrates how enterprise customers can leverage augmented reality technology to add value and efficiencies to their business processes. Hands-free Enterprise Application With the latest augmented reality smart glasses in front of your eyes and by simply “looking” at the unique glass cockpit of Marenco’s helicopter at the Wikitude booth, information drawn from the SAP backend will be displayed instructing you on how to disassemble the turbine step by step. The information provided ranges from augmented multi media content like video and audio to complex 3D objects containing metadata. Hand in hand with SAP’s Visual Enterprise solutions these industrial applications are taken to the next level to address the needs of enterprise product lifecycle management. Besides Google Glass, the demonstration can also be experienced on Epson’s Moverio BT-200 as well as Vuzix’s M100 smart glasses. Wikitude’s augmented reality software development kit (SDK) has been optimized for these wearable smart glasses and provides the underlying platform for hands-free business applications. “SAP Visual Enterprise solutions link business data to product, plant, and process graphics to help people understand complex situations more quickly. When combined and used with Augmented Reality, we now have a new way to support situations where context relevant information is important. This enables our customers to solve problems faster and to take action with confidence knowing that they have the right information in front of them.” Mark Landrosh, SAP 3D Visual Enterprise Solution Management. “There is an increasing demand for augmented reality applications in the enterprise sector and we are thrilled to partner with both SAP and Marenco to show today what business applications on mobile devices and wearables will look like in the very near future”, says Andy Gstoll, CMO Wikitude. Visit us or Try It now! If you can’t make it to the event in California to try the AR experience on sight, don’t worry, you can also get a live and interactive demonstration right here right now by going to http://www.wikitude.com/try on your desktop or to http://code.wikitude.com/demo on your mobile device (smartphone or tablet). Simply follow the 3 simple steps provided after downloading the Wikitude App from Apple’s App Store or Google Play and be amazed! Wikitude’s booth number 73 can be visited from 27-29th May at the Santa Clara Convention Center, more information on the event can be found at Augmented World Expo. About Wikitude® Wikitude GmbH is the renowned pioneer of mobile augmented reality (AR) technology and the company behind a number of award winning AR solutions for smartphones, tablets and wearable display technologies. Its fully in-house developed AR solution is available in the Wikitude AR SDK and Wikitude Studio, and enables thousands of apps, brands, agencies, developers and AR enthusiasts to achieve their project goals. With tens of thousands of developer accounts and published AR apps, Wikitude is the globally leading AR technology platform. The company chairs the international AR technology standardization as part of the Open Geospatial Consortium (OGC). Wikitude® is a registered trademark of Wikitude GmbH, for more information please visit: www.wikitude.com...

Connectar is an open platform using cloud technology. Any content system can communicate with the Connectar cloud via API or JS API open standards. This allows you to create AR content from inside your own system or with content from your system. We even created free to use plug-and-play plugins/extensions for the three most used open source CMS platforms. Just to make it easy http://www.connectar.com Verticals All Verticals Platforms Mobile, Eyewear, Wearables, Projection, Virtual Mirror, Gesture Device, Internet of Things, Location Tech, Stationary Device Products Connectar...

AWE 2013 ended over 2 months ago and the amazing energy generated by attendees can still be felt: “There is a gold rush mentality in Augmented Reality” says said John Jackson, an analyst for market tracker IDC. Many new “diggers” (aka developers) are joining the space and one of the first question asked is: “what are the best AR SDKs in the market?” Luckily, Patrick O’Shaughnessey, our AWEsome CTO, did a fantastic job answering this question in his tutorial at AWE 2013. The 3 hour session lead by Patrick reviewed the best Mobile AR SDKs in the market and how to get started with them, followed by vendor presentations featuring: 13th Lab, Metaio, Vuforia by Qualcomm, Total Immersion, and Wikitude. You won’t find a better summary and comparison of the leading AR SDKs by an independent person who’s worked with literally all leading AR SDKS. And as a bonus, we top it off with an AR Design workshop by the great Mark Billinghurst! Here it is. Enjoy. Intro by Patrick: Patrick’s Slides [slideshare id=22401963&doc=2013-06-03-augmentedworldexpo-mobilearsdktutorial-130603173704-phpapp02] Vendors Presentations: 13th Lab – Oskar Linde Metaio – Ben Blachnitzky Vuforia by Qualcomm – Roy Ashok Total Immersion – Benjamin Zysberg Wikitude – Martin Lechner Mark Billinghurst – AR Design Workshop Hope this was helpful. Let us know what you’d like to see next year. ...

Nomination for Auggie Award: Best Mobile AR App Creator: Wikitude GmbH Organization: Wikitude GmbH =*=*=*= Description: The Wikitude World Browser is a fun, innovative and informative Augmented Reality (AR) platform that allows you to discover and see more of what’s around you in a completely new way. What’s around you – Your daily travels. You know your favorite spots to go, things to see, and people to visit. But what about all that other stuff out there? New in town? Want to know what’s what? With Wikitude, you can explore the world around you with a simple glance. Search and find places – Exploration is great, but sometimes you’d like to narrow down your search to a single interest. Got a taste for Thai tonight? Yum! Use Wikitude to not only find Thai restaurants near you, but narrow in on user reviews and opinions. 3am and need a taxi? Wikitude to the rescue! Depending on your search and the content provider, you can dig much deeper into additionally provided information. Thanks to Wikitude’s millions of points of interest, you’re sure to find something new and informative around you right now. More experiences every day – Want to visually see the tweets happening around you? Can do! Know what that money in your pocket is really worth? Check it with Wikitude! Wikitude is constantly adding new content to the app daily, ensuring you’ll never run out of augmented experiences. Where to find it: http://www.wikitude.com/app/ Platforms: Mobile Additional Screenshots:...

Nomination for Auggie Award: Best AR Campaign Creator: Wikitude GmbH Organization: Wikitude GmbH =*=*=*= Description: Wikitude partnered with international online fashion retailer Zalando and concept car firm Rinspeed to produce a unique augmented reality component for their “fashion concept car”, unveiled at the 83rd annual Geneva Motor Show. Visitors to Motor Show were treated to the future of mobile shopping through a Wikitude powered augmented reality display mounted inside Rinspeed’s concept car. Using image recognition technology available from the Wikitude SDK, the custom app scanned models that featured clothing available from Zalando and provided attendees with further information and purchasing options. The app then directed them to the nearest pick up location via location based services and geo-data. Through Wikitude’s cooperation with Zalando and Rinspeed, we were able to execute an innovative augmented reality concept for Zalando that they see as the future of mobile shopping. Our unique use of image recognition technologies and location based geo-data allowed Zalando to present a truly forward thinking concept to the viewing public, and they are now building this strategy into their future e-commerce solution. When Zalando first approached Wikitude, they had a rough idea that they wanted to do something with augmented reality, but weren’t quite sure what. We provided our knowledge and expertise in advising them on a number of solutions, with the ultimate decision coming down to a fashion recognition app that would then in turn direct consumers to the nearest location where they could pick up their scanned and purchased fashion, directly from their car. The Zalando fashion car received a number of accolades, both from the press and viewing public. On the opening day of the Geneva Motor Show, the longest wait period to sit in and test the Wikitude powered display was approximately 30 minutes, indicating strong curiosity and interest from the public. Likewise, the concept received strong coverage and praise from the press, with numerous major media outlets and blogs covering the car. The Wikitude powered display was a focus of a Pro7 segment with Johanna Klum, and broadcast to the German speaking audience. “As an innovative e-commerce company, mobile commerce is not just a think of the future for us. With our fashion concept car, we are going one step further, expressing our vision of mobile shopping development over the next 5 years. With Wikitude’s leading augmented reality technology, we are already able to execute and present this vision today.” – Chrisian Meermann, CMO, Zalando. Where to find it: http://www.wikitude.com/showcase/geneva-motor-show-zalando-rinspeed-wikitude/ Platforms: Mobile Additional Screenshots:...

Nomination for Auggie Award: Best AR SDK Creator: Wikitude GmbH Organization: Wikitude GmbH =*=*=*= Description: With the Wikitude SDK, we’ve simplified and streamlined the entire augmented reality creation process. When we set out to build an SDK for developers around the world to use, our key goal was to make it as simple and easy to use as possible. We also wanted to make sure that as many developers as possible would be able to use our technology right out of the box. To achieve this, we stripped the technology down to it’s bare minimum, and set about building an SDK that can be used to build world class augmented reality experience upon standard web technologies – HTML, CSS, and JavaScript. With this approach, developers across multiple programming specialties do not need to learn any new languages, and can simply build upon their existing skillset. This method dramatically reduces development times, allowing products to be launched faster, and ultimately, at a lower cost to the end client. Where to find it: http://www.wikitude.com/developer Platforms: Mobile Additional Screenshots:...

Wikitude GmbH is the world’s leading mobile augmented reality (AR) technology provider for smartphones, tablets and digital eyewear. Its fully in-house developed AR technology is available through the Wikitude AR SDK enabling brands, agencies and developers to achieve their AR goals. With tens of thousands of developer accounts and thousands of published AR apps, Wikitude has grown to be the AR community of choice. The company chairs the international AR standardization as part of the Open Geospatial Consortium (OGC). Wikitude® is a registered trademark of Wikitude GmbH, for more information please visit: www.wikitude.com...