What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time!

Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.