MUMBAI: Star Plus continued to lead the Hindi general entertainment channel (GEC) genre in Urban+ Rural Hindi speaking market while Zee TV replaced Colors on the second spot in week 28, as per Broadcast Audience Research Council (BARC) India. Zee Anmol continued to dominate the rural HSM and Star Plus led the Hindi GEC in Urban market again.

Urban + Rural HSM

Star Plus maintained its leadership position with a rise in ratings and recorded 720065 Impressions (000s) against 677948 Impressions (000s) in week 27 while Zee TV toppled Colors to claim the second position with 597092 Impressions (000s) followed by the third ranked Colors with 584267 Impressions (000s).

Zee network’s free to air channel Anmol grabbed the fourth position with 465506 Impressions (000s) and Star Utsav at five slot with 436719 Impressions (000s).

Life OK stood at sixth with 410265 Impressions (000s) followed by Sony Pal at number seven with 407413 Impressions (000s) and Sony Entertainment Television replaced Sab TV at number eight with 381519 Impressions (000s). The ninth ranked Sab TV had 345082 Impressions (000s) and Rishtey maintained its tenth spot with 284467 Impressions (000s).

Rural HSM

Zee Anmol witnessed a dip in ratings but continued to top the list with 358649 Impressions (000s) against 369297 Impressions (000’s) followed by Star Utsav with 333048 Impressions (000s) and Sony Pal on the third position with 301028 Impressions (000s). Zee TV maintained its fourth rank with 263056 Impressions (000s).

Star Plus claimed the fifth spot with 238011 Impressions (000s) while Rishtey grabbed the sixth rank with 202464 Impressions (000s) followed by Colors at number seven with 174902 Impressions (000s) and Life Ok which stood at eight with 141456 Impressions (000s).

Star Plus occupied the first position with a rise in ratings and recorded 482054 Impressions (000s) against 459294 Impressions (000s) in week 27 followed by Colors on second position with 409365 Impressions (000s) and Zee TV with 334037 Impressions (000s) stood at number three.

Sony Entertainment Television replaced Sab TV at fourth spot with 277843 Impressions (000s) followed by Life Ok at fifth with 268809 Impressions (000s).

Sab TV fell to sixth spot and recorded 257074 Impressions (000s).

In Urban HSM, &TV maintained its number seven position with 116628 Impressions (000s) followed by Zee Anmol with 106857 Impressions (000s) on eighth and Sony Pal bagged ninth spot with 106386 Impressions (000s). Star Utsav bagged the tenth spot with 103672 Impressions (000s).