Russian market according to analyses carried out by different specialists in this topic is found out to be quite difficult in diverse fields. First and foremost, we need to not forget that the conditions there regards political and economical sphere are quite demanding.

Autor: Barry Lewis

Źródło: http://www.flickr.com

What is more, they are not stable as Russia doesn’t belong to the most influential worldwide organizations. Consequently, this country in most cases leads an independent policy, which is mostly focused on the country itself. Despite the fact that so far there was no proper advertisement for running a company in this country, we need to keep in mind that this market has a great potential. Above all, it is related to the fact that in case of Russian GOST we may increase our chances on the market, which is considered to be one of those, which lacks competition the most (more of gost Russia). Hence, if a business manages to expand on it successfully, it might improve its revenues considerably.

Nonetheless, without investments in obtaining GOST certification we can find it relatively demanding to reach attractive results and capture interesting market share in Russia. Furthermore, we should also not forget that it is pretty important and broadly respected among Russian clients. Hence, if a product made by a foreign company, regardless of its standard, hasn’t acquired this kind certificate, it is not very likely at all to be bought by different customers. This proves that acquiring so called Russian GOST is currently almost a necessity for enterprises, who would like to establish their branches in Russia (click).

To sum up, being active on the Russian market contemporarily is connected with no doubt with obtaining GOST certification. The attitude of the Russian clients towards this document makes it almost impossible for a foreign product to reach good results and sales records without investing satisfactory amount of money in getting it.

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