If you are looking for a road bike, whether it is for racing or your daily commute, Primera Sports is the first place to look! All our lightweight road bikes will offer you a fast, exciting and fun experience.

Looking for a world-class road bike or bike frame? Discover the wide range of top brands at Primera Sports including Specialized road bikes. Find the best brands for your next road bike at extremely competitive prices!

Buy a road bike today with 0% finance, available on all road bike model. Now with zero deposit, subject to status. Find your perfect road bike at one of our bike shop in Bournemouth or Poole or speak to us on our online Live Chat for personalised advice.