This campaign was a response to a Calvin Klein
underwear advertisement that featured actor Mark
Wahlberg who had gone on record as a homophobe.
Simultaneously acknowledging the popularity of CK
underwear amongst lesbian and gay consumers, it also
put identifiable lesbians — women who adhere to a
queer aesthetic of attractiveness — into a homoerotic
frame that fetishized the white, male, muscle-bound
body.