​Content Writing

No marketing portfolio is complete without a web presence that positions the company as an industry leader and tells their captivating story. Every company needs to have a website, if for no other reason than to provide a phone number and email address for customers who are looking for one. A website's job is to attract visitors to help fill your sales pipeline, and selecting the right keywords is a start, but it's nowhere close to everything.

With an authoritative, authentic voice that rings true across a variety of platforms, your customers and prospects will view your website as THE place to go for information that engages as it informs. PROD Communications specializes in:

Website CopyEach page of your website must focus on the facts, and tell customers why they should choose you over your competitors. Too much, and you bore your readers. Too little, and the search engines dismiss your "thin content" out of hand. Getting the balance just right is where we excel.

BloggingA company blog is an excellent way to keep your site populated with the fresh content search engines love, while allowing you to strut your stuff as an industry expert. No piece is published without your stamp of approval. In fact, the most successful blog posts are the ones that have the most client input.

White PapersThese lengthy pieces are perfectly suited for online use, but you can also turn a stylized version of a white paper into the CTA for a landing page with an eye to lead generation. It can form the backbone of an ongoing, seasonal content strategy. The possibilities are truly endless.

NewslettersThe company newsletter is often forgotten in the modern age, but it's still a valuable tool to lead traffic to your site, follow up on leads, and drive sales. PROD Communications can also manage distribution of your newsletter in MailChimp, Eloqua or AWeber.

News ReleasesJournalists, pro bloggers and industry experts are inundated with boring news releases every day. To cut through the clutter, your news release needs to matter to the people reading it far more than it matters to you. With thought-provoking headlines and the right dash of humour to engage and entertain, your news release is sure to attract attention.

Social Media ContentIt's not enough to automatically link site content to your social media properties. You need to invite your would-be customers to follow along with your story.

If you need help developing an attractive, functional site that engages customers and search engines, we can certainly point you in the right direction with some of our trusted agency partners. But if you already have a site and you're not getting the customer conversions you need, a review of the content is a logical first step.

Initially, your involvement will be high as we get the language, terminology and tone right. But once we've had a little bit of time to make sure your content is written as you would yourself, you're free to focus on the things that matter to you - like following up on the sales leads your website is generating!

Let's get started on flawless, affordable content to build your online presence today.