About

About Kelly Creighton

I have a master’s in English and a B.A. in philosophy and English. I’ve been writing content for over a decade for Fortune 500 companies, startups, nonprofits, and reputable publications. I am a complete research nerd and I love discovering new and well-established organizations, products, innovations, programs, and technologies that make other people’s lives better or easier.

As The Write Content Alchemist, I have a business savvy not common in most writers and I weave it into everything I write (even fiction) because I like writing about things that will speak directly to specific audiences and what they care about.

Why I do what I do: I believe in the power of words. I believe in their power to connect, inform, and move people to action. Content writing is an art form with a science behind it (see “About Content Alchemy” below). And understanding the science behind what makes a certain piece of content really glimmer makes me giddy because I enjoy seeing good businesses and organizations like yours succeed while simultaneously helping people find products and services that make their lives better and easier. Leave the alchemy to me while you enjoy reading content that informs and connects with your audience.

When I’m not writing, I’m most likely reading something, wandering around my neighborhood park or library, looking for new ways to get involved in my local community, supporting literacy and human rights initiatives, or hiking around in the Rockies with my husband and hound dogs named Daisy and Lilly. I also enjoy coffee, tea, and meaningful conversations.

About Content Alchemy

Alchemy was once known as a medieval chemical science and speculative philosophy. Alchemists attempted to convert base metals like lead into gold.

Those alchemists must have been greedy, right?

Well… not exactly.

Alchemists wanted to convert base metals into gold because they wanted to find a universal cure for different diseases. And they wanted to discover a way to indefinitely prolong human life.

Gold once symbolized the highest development in nature and came to personify human renewal and regeneration.

It was viewed as being much more than a plating for jewelry, you see. Gold was superior to lead and other metals because, by its very nature, it contained the perfect balance of all 4 elements: air, fire, water, and earth.

Alchemy, albeit a medieval pseudo-science, did pave the way for modern-day chemistry. Sir Isaac Newton even studied it intensely at one point.

Why is knowing all of this important to content creation?

And what exactly is a content alchemist?

Let’s move forward a few hundred years or so to the present era…

ALCHEMY is now defined as a power or process that changes or transforms something in a mysterious or impressive way.

And an ALCHEMIST is a person who transforms things for the better, through a seemingly magical process.

And that’s what I am here to do… transform your content through a seemingly magical process.

Can I share a secret with you first though?

My “magical” process isn’t really magical at all.

Here are the four elements I use to create gold content:

Content Goals

Passion & Storytelling

The flow of content across multiple channels

Research & data about a business & its target audience

And with these four elements, your content will inform, entertain, and convert.

These elements essentially turn your content into gold.

As an experienced content alchemist, I know that when all of these elements are balanced, you’ll get quality content that is seemingly magical. But in reality, effective content and copywriting involve a lot of research, experimenting, and know-how.