Vacuum cleaners recorded positive volume growth over the review period, mainly due to the dynamic performance by stick and cylinder vacuum cleaners, given the rising demand for more convenient and practical solutions due to urbanisation. The positive trend continued in 2017 not only due to a perpetual increase in the volume share of cylinder vacuum cleaners, but also the tax exemption provided by the government in late 2016, driving volume sales as consumers’ income levels stagnated. Although th...

Euromonitor International's Vacuum Cleaners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

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VACUUM CLEANERS IN TURKEY

Euromonitor International

December 2017

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Upward Trend Will Continue in Vacuum Cleaners Along With Rising Volume Sales of New Product Developments

Vacuum Cleaners Will Record Healthy Value Growth As Products With Low Energy Efficiency Will Phase Out

Volume Share of Stick Format Is Set To Increase Due To the Convenience It Provides

Competitive Landscape

Arçelik As Retains Its Strength in Vacuum Cleaners in 2017

Philips Gains Significant Volume Share Due To Investing in New Product Development