More than 100 million Alexa devices have been sold

Alberta Rodriguez |Monday, January 07, 2019

Magic mark: Amazon reveals for the first time, how many Alexa-devices are in circulation

It will also focus heavily on enabling partners to make more Alexa features this year, and to push hard on global expansion to drive those adoption numbers even higher. By the end of January, Google expects its voice assistant to be running on 1 billion devices, up from 400 million a year ago.

Amazon has revealed a new figure for its Alexa voice-assistant: the company says that more than 100m devices with Alexa pre-installed have been sold.

The Google Assistant launched in 2016 on the Google Pixel phone and since then has spread to a ton of devices.

When it comes to the 100 million number, that metric seems impressive for a platform that still seems to have so much room left to mature, but it also shows how aggressive the company has had to be to keep up with Google Assistant and Siri, which obviously have significant reach on Android and iOS, respectively. If you are unaware, Echo Auto can be mounted inside any vehicle and is powered by Alexa.

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