However, when Snyder did an end-around the legislative and didn't ask for Michigan money and instead signed a deal with the Canadian government for it to pick up $500 million in costs, he allowed Michigan to qualify for federal matching funds.

Between Memorial Day and now, Moroun spent another $3.4 million campaigning against the new bridge. He also ran ads under the group The People Should Decide, spending about $60,000.

Michiganders also saw a commercial supporting the bridge. It was thought the Michigan Building and Construction Trades Council backed that commercial though the documents trace back to a Lansing law office. That campaign spent just more than $250,000.

Research shows Moroun has spent about $9 million all together on the effort. He is planning to spend more.