Kickstarter Stats

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We're big fans of numbers here at Kickstarter, and we've shared many Kickstarter stats and trends on this blog. Those posts have typically been tied to milestones, but we've always wanted a way to share our numbers consistently. Today we're excited to announce a page that does exactly that: Kickstarter Stats.

The Kickstarter Stats page is updated daily with the raw data behind the site and its thirteen categories. It answers questions like:

How much has been pledged to Kickstarter projects? (More than $250 million)

How much has been pledged to successfully funded projects? (More than $215 million)

What percentage of Theatre projects have been successfully funded? (63%)

How many projects have raised more than $1 million? (Seven)

How many projects have never received a single pledge? (More than 7,000)

Why doesn't the math add up here? You say success rate is 44.06%, but the unsuccessful rate I tallied from your total number of unsucessfull projects is 52.19%. This is a total of only 96.25%. What happened to the other 3.75% of projects?

I am specifically looking at Film/Video statistics and decided to divide out the total dollar value of all failed Film projects, $10.07M, by the number of failed projects, 10,241, and have come up with and average of $983.30. I was surprised by this low number. Are there that many film/video projects asking for just a few hundred dollars which they still fail to raise, or is there more the $10.07M metric than that?

Hey Yancey, we're loving the stats you guys are sharing. Do you have any numbers you could share around how quickly projects hit their goals. For example, it would be great to know, of projects that hit 100% of their goal in the first 48 hours, what % of their goal do they go on to reach? We're trying to understand what contributes to a project hitting many multiples of it's original goal.

Yancy, do you have any plans to release data relating to the number of users Kickstarter has. Do you have a plan for increasing this number? How many of the users sponsor more than one project? Do you have a strategy for getting users engaged in projects that are beyond their immediate network? ( I am assuming that most backers of projects are in some way related/connected to the project team. Unless they are high profile projects that go viral).

I'd welcome the opportunity discuss a strategy that I think would both increase users and convert users to become backers of multiple projects. Thanks.

I'd like to see how many percent the successful funded projects have. Like for the unsuccessful. And it would be great if you would release the raw-data about the projects for other users to make more stats.

This data is fantastic and great for us data junkies. I've been really curious about some of these same metrics (like average goal and funding velocity) so I started downloading and analyzing active projects. I am happy to share the data with those that are interested. You can see some of my analysis at backernomics.com but please contact me if you would like to play around with the raw data.

I also have often wondered on what percentage of kickstarter projects successfully fund, but don't deliver (or enter into dispute, etc.). I can see it might be hard to define that, and might not be publicized for other reasons.

A side note for all those who are wondering about data access: I am doing a thesis of sorts on kickstarter, and have found it incredibly difficult -- lets say impossible -- to get access to any data outside of what individuals can "scrape" themselves. I have emailed, tweeted, commented and facebooked myself blue trying to get access to any data at an academic level. Greg, your backernomics.com site is the best data I have been able to find. Ethan Mollick has an academic paper hopefully coming out soon with some good data, but that too was done by similar types of data collecting, rather than the sharing from actual kickstarter.com databases.

Any stats on which months (if any) of the year, see higher success rates for projects? Meaning, if we were to launch in May, and end in June...is there data that shows May-June is worse or better than June-July? Just wondering. Thanks!

Does anyone know what the average pledge is per person across kickstarter projects? It would be interesting to know this number. Say the average backer pledges an average of $45.00 toward a project, if we look at the live feed on a project and see that the total amount pledged divided by the totaly backers is higher or lower, that could be a metric to predict whether the project needs a shot in the arm from the project owners (maybe sweetening the rewards, or uploading a new promo video, etc.,).