people

Our People

Success always about the mettle and about perseverance; it is not about blind following of mission rather of fitting into the given form. The people listed here are the architects of what we are today, but success is attributed to mostly every person that has been associated with us along the time. We survived the tough times based on a holistic approach, while addressing the pain-points; we have always looked at the larger picture and beyond the current hurdles - to the benefit of all the stakeholders!

As we grow, we will need people that can help us meet the needs of our customers, partners and investors. Our need for proven managers, particularly for those willing to work to ' make it happen ' is growing; in the US and elsewhere. If you know someone that meets the profile, tell them about us !

Jal Alidina - Founder

Jal is more measured in his analytical approach, and with his accounting background he would need to be so. Prior to founding E.Com USA Inc., Jal was the Chief Accountant for Saab-Scania and later on started his own company for 16 years in Architectural Signage specializing in Federal, State and City Projects. He has been instrumental in guiding to optimize resources within limited budget in our initial crunch period. Jal has Bachelor's Degree in Accounting.

Alexander Cameron - Senior VP Sales

Al is an industry doyen having held many senior assignments at Honeywell. We enticed Al to put off his retirement plan to lend us his wisdom and guide the company. As we go to market, Al is forming a network of resellers and independent sales agents to help gain greater visibility for the company's products and services.

Amit Padwal - VP - Group Delivery

Amit has been with us since our founding. He is the mark of stability in the turbulent IT world and has the capacity to absorb an unimaginable amount of information and knowledge. Amit has taken the interest, even when he was a junior developer, to gather a working knowledge of the areas and technologies the company was involved in. It was not unusual to find Amit having spent the night at the office, but we know of an instance when he did not leave the premises for 72 hours!

As a Delivery Manager for the Group, Amit is responsible for effective and timely execution of solutions. Amit has structured R&D based on specialization & discipline and guides several project leaders, with each having their own sub teams and developers. Amit remains well informed with consistent communications and via Infynita Project Tracker - our internal project planning and tracking mechanism.

Amit graduated as a Bachelor of Engineering with specialization in Instrumentation from the North Maharashtra University in India in 1999.

Sanjit Kumar - VP - International Business Development & Key Accounts

Sanjit has been an especially valuable addition to our marketing team. Sanjit realigned our entire marketing approach and has helped the company gain better visibility. Sanjit works with the partners that come aboard and helps them with understand the company, its culture - humanizing the company. It is Sanjit's perseverance that led to establishment of Design AFA in Singapore and helped that division become a leading and respected vendor for specialized services in Singapore.

Sanjit has been unyielding in getting the company to ' work local, think global ' and this is helping establish business relations in markets that may not have come into the scope for a long time.

Sanjit passed out as an Honor student of St. Xavier's College with Bachelor of Science degree in Physics and then went to do MBA with Systems & Finance in Bombay, India.

Malik A. Bernard’s - IT CISO

Malik is a Cyber Security professional, possessing over 15 years in the space of Cyber and IT Security (Web, Application, Network and Infrastructure). He has spent 7 years delivering consultative services to clients in the Financial, Insurance and Healthcare sectors and over the last 6 years, has focused heavily on Cyber Security foundational elements such as Threat Modeling, Identity and Access Management (IAM), Governance Data Management, Application Security and Data Leakage Prevention (DLP).

Over the last 15 years, he has leveraged and exploited his skill set in the domain of IT Asset and Risk Management in addressing potential security breaches of assets under management that has not been identified, classified and governed. Over the last 7 years, Mr. Bernard has focused primarily on Identity Access Management program development and implementation, Data Leakage Prevention and providing Security Architecture services to clients.