Many aid workers are simultaneously offended by the project and jealous of its unprecedented reach. At the time of this blog post, the promotional video for Invisible Children's fundraising/"awareness" campaign about the fugitive African rebel leader has exceeded 70 million views, making it the fastest-growing viral video in internet history.

Snip from DuBois' blog post:

So why, really, are we aid insiders so bothered? It’s the big green monster. Is there another charity whose message has captivated so many so fast? About six months ago, my niece “Lisa” in Chicago excitedly asked me to contribute to Invisible Children. At the time, I’d never heard of it. I poked around. I can’t say I was taken by the cause, but I couldn’t help feeling envious of IC’s having so effectively reached Lisa, usually more interested in dance and boys. These young upstarts at IC are the next big thing. And we aren’t.

Why? Well, for one, they have a simple message that people grasp. For another, good looks. More importantly, Invisible Children has discovered what the entertainment industry figured out a decade ago. It’s not about us old timers. It’s not people who read the Philip Roth or contribute conscientiously to their pension fund.

But in that flood of attention, one set of voices has gone largely ignored: Africans themselves. Writers, journalists, activists; people of African descent who live and work and think about life on the continent. In this post, we'll round up some of their replies to #Kony2012.

• Above, a video by Rosebell Kagumire, a Ugandan multimedia journalist who works on "media, women, peace and conflict issues." She writes, "This is me talking about the danger of portraying people with one single story and using old footage to cause hysteria when it could have been possible to get to DRC and other affected countries get a fresh perspective and also include other actors."

It is hard to respect any documentary on northern Uganda where a five year-old white boy features more prominently than any northern Ugandan victim or survivor.

Harder still when the documentary Godwins itself just minutes in with a Hitler namecheck. There's another good post at Foreign Policy which attempts to parse why this dubious fundraising/attention-getting campaign has spread so wide so quickly, and the many things it seems to get wrong:

[L]et's get two things straight: 1) Joseph Kony is not in Uganda and hasn't been for 6 years; 2) the LRA now numbers at most in the hundreds, and while it is still causing immense suffering, it is unclear how millions of well-meaning but misinformed people are going to help deal with the more complicated reality.

When she was just a little girl, Evelyn Apoko was abducted in the middle of the night by a brutal rebel group in Uganda that calls themselves The Lord's Resistance Army. Left unchecked by the world community for decades, the group - which is also known as the LRA - has abducted thousands of children to serve as soldiers, porters or sex slaves. After years in captivity, Evelyn was badly wounded and faced the terrible choice of attempting a near-impossible escape or certain death at the hands of the rebels who were repelled by her horrific injuries. Miraculously, Evelyn escaped and made it to a rehab center and hospital, where she came to the attention of Strongheart.