With a number of hotel properties already coming up in Eldoret, analysts say demand for higher standards in hospitality services is likely to trigger new developments.

“The tourism sector in the region has not been doing well hence the demand for higher standards,” said Mr Birech.

Kenya Tourist Board North Rift director Richard Chepkwony was of the opinion that there are many tourist sites that have not been well marketed which he believes could help the current number of tourists visiting North Rift to rise.

Construction underway in Eldoret. [photo/olx.com]

Chepkwony estimated that approximately 100,000 tourists visit the North Rift region every year but said the numbers are expected to rise significantly following concerted efforts to revive tourism in the region and country in general.