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Celebs, babies and beer: Super Bowl ad time

This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Kraft's Mio water enhancing drops. Kraft enlisted Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quar Photo by HOEP

This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the a Photo by HOEP

Skechers shows how to catch a cheetah in their new Super Bowl commercial. (PRNewsFoto/Siltanen & Partners Advertising) Photo by HO