SEO Tools 101, Part 1SEW EXPERTS: SEM 101 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.»Full story»Print version

News from the Search Engine Watch Blog

Google Adds Like-Image Search and News Timeline to LabsPosted by Nathania Johnson Apr 22, 2009 Google employees get 20% of their time to work on non-assigned projects. Sometimes when they do, the result is some pretty cool stuff that Google adds to its products. This time, Google has announced that two 20% projects have made their way into Google Labs (aka Google's experimental playground). The two ...»Continue reading

Jeeves Makes a Comeback in the UKPosted by Nathania Johnson Apr 22, 2009 Ask.com is bringing back Jeeves, the friendly butler mascot that started it all off in 1997. Not only is the icon back, but Ask is returning to its brand Ask Jeeves in the UK as well. Jeeves also got a makeover...»Continue reading

'Family Guy' Tops Internal Search List for HuluPosted by Nathania Johnson Apr 22, 2009 Hitwise has compiled a list of the top internal searches at Hulu.com. The following list is the top 10 searches during the week of March 21, 2009: family guy transformers cartoon lie to me the office keeping up with the kardashians 24 battlestar galactica bones damages the simpsons In the top 100, Hitwise says 83 were television-related. 8 were Law and ...»Continue reading

Digg Pulls Out of Exclusive Ad Contract with MicrosoftPosted by Nathania Johnson Apr 22, 2009 Digg is ending its 3 year exclusive online advertising contract with Microsoft a year early, according to ClickZ. Starting in July, Digg will form its own advertising deals. Microsoft will be kept in the inventory reserve. Don't expect there to be bad blood between the two parties. There was always an ...»Continue reading

Search Engine Watch Forum Discussions

Broad match conudrumApr 21, 2009 I have a client with broad match keyword 'French Riviera Honeymoon'. I ran a query report and found that the following keywords had triggered and ad and a click - Italian Riviera Vacation - Paris Vacation I think that's a stretch and so does my client. What do you think?»Join the discussion

Question on working with a clientApr 16, 2009 I built a website for a client and then installed Google Analytics for him. Everything is set up under my username and email. Now he wants me to run AdWords for him; that's great but I want him to enter his credit card so it's charged monthly. ...»Join the discussion

Organic v Adwords - Any recent studies re click preferences?Apr 14, 2009 The consensus regarding how many users preference organic search results over "sponsored links" is that it's around 2/3 organic, 1/3 sponsored. I haven't seen anything that breaks this out further, because it's really not that simple. I know that when I'm searching for *information*, I totally ignore sponsored links. However, if ...»Join the discussion

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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