Generation Z (Gen-Zers) consists of those born from the mid-1990s to the early 2000s, coming after Millennials. Gen Z has become increasingly popular towards brands as they are the main focus of marketing. This generation spends the majority of their time on social media— they eat, breathe and revolve their life around the online world.
If you're looking to get the attention of this generation, then be sure to make your Instagram posts and emails engaging, otherwise this generation can't be bothered wasting their time on an email that doesn't tell a ...