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E-cell organized “PITCH IT UP’ on Saturday 20th Feb 2016 to introduce the PGDM students to the thrills of being an entrepreneur. The students had to put themselves in the shoes of an entrepreneur and share their ideas on 1. Expanding an existing business, 2. Starting own venture, 3. Intra-preneurship (an innovation that can be initiated in the organization you are a part of). The participants had to present their creative idea in two minutes with the help of a power point presentation comprising Introduction, Innovation, Business execution and Revenues. In the Stage 2 “Visualize Your Idea” 15-20 minutes were given for the preparation of poster depicting the idea. Audience had to vote 2 best ideas.