Art is not subjective, by the way. How much one likes a piece of art is subjective, by its very nature of being an opinion. Art is quite objective, in all its forms in every medium. Good writing vs. bad writing. Good filming vs. bad filming. Good art vs. bad art. But oh, you'll never understand.

All that action sequence talk, I'll personally avoid. Personally I think if the action sucks that I'm very, very curious what people are going in droves to see the film for...surely not the "writing"

Art is not subjective?
I'd disagree. Perspective, balance, composition, all these things can be criticized and analyzed but their all for nothing in the wake of intent. What is intent...

Someone says the universe is beautiful and someone else says it has no story, no composition(does it?)...someone else says it's a beautiful piece of mindless art. These same three people happen upon a bed of roses, one says it's beautiful, the other says it needs more green to balance it out, the third says according to who? The second guy says according to the rules?

rules...
This goes way beyond one's subjective tastes, who says the bed of flowers needs more green before it becomes balanced, the guy who designed the colour wheel and made green complimentary to red?

Self imposed social rules, meant to control the individual if you ask me. I heard all about them in animation school. Especially when it came down to analyzing the films of Norman Mclaren on Monday and Bicycle thieves on Tuesday and Shrek on Wednesday. Anyone that says any from of art is not subjective is misinformed if you ask me.