Twitter Follow LinkedIn Follow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit...

Twitter Follow LinkedIn Follow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look...

Twitter Follow LinkedIn Follow How to win more audit work by following the 7 lessons learnt by an auditor who generated £100k of business from 3 blog posts and 3 newsletters. How to win more audit work I’ve just got off the phone to a very happy client, who is...