SQUIBBLY BISKIT CHILDREN CLOTHING

SQUIBBLY BISKIT CLOTHING

Squibbly Biskit is an independent children’s shop in the heart of Arundel. They are dedicated to offering a wide range of children’s clothes and toys that are slightly quirky and definitely fun.

Tourists usually flock to Arundel for its enthralling history and stunning vistas. Squibbly Biskit has now become a go-to destination for its location as the shop is housed within what used to be an old candle making factory dating back to the 15th century. A fantastic location, with a great atmosphere.

Brief:

Hot Source Creative was required to consult on their E-commerce website, to advise on solutions for more potential leads and higher exposure with a plan to push an overall promotion of their business.

We were also required to produce a digital marketing plan that will be supported with training and consultancy for their business.

Actions:

Hot Source Creative initially analysed the children clothing market in their area and larger counties through the search engines and in depth analysis programs. This was to develop a greater knowledge of what potential and existing customers were searching. Once the research phase was completed we then produced a campaign plan to correct the ranking of Squibbly Biskit website and produce a wider appearance for them in the search engines as well as an ongoing social media plan to drive promotion and traffic to their website.

Results:

The project saw results right after the first month. From the start we were able to rank Squibbly Biskit website in the search engines. The team took control of certain keywords related to their industry, improved the search and journey experience on the website and produced a stronger value domain overall. We expect as time goes on this website will keep performing at a high standard that will therefore produce more customers and higher ranking.

In addition to this we produced a larger following on their Social media with more conversion traffic from their relevant social media channels to their website.