Expect Pop-Tarts Pizza, Tacos, and Fries at New York's Wild New Cafe

First there was New York City's cereal café Kellogg's NYC, and beginning today, it becomes a temporary Pop-Tarts Café. The walls are decorated with colorful chalk art, making Pop-Tarts look like pop art (get it?!), while boxes of the snack food fill the window display, beckoning passersby to come on in and enjoy everyone's favorite toaster pastry. Even better: The menu is packed with cool twists on the treats that magically appear in a tiny locker after you place your order.

"We opened Kellogg's NYC as a cereal café last summer, and we've been really excited about the success we've had with the café, and that it's allowing fans to be inspired by cereal and think about cereal differently," Angela Gusse, marketing director, Pop-Tarts at Kellogg Company, told Glamour. "We wanted to do the exact same thing with Pop-Tarts. The brand is all about fun and creativity, and we wanted to bring that to life for our fans through the creativity of the café."

Other treats include cheesecakes, Tart-a-Misus, cake poppers, and shakes. Each shake is a work of art, adorned with chocolate drizzle, whipped cream, ice cream, and, of course, Pop-Tarts themselves. Yes, imagine drinking Pop-Tarts through a straw—it's euphoric.There's also a large display of classic Pop-Tarts nestled in with shiny toasters. For just one dollar, you can toast your favorite Pop-Tart to your liking. The café also offers Flights, which are boxes of four tarts for $3, each with a New York-themed title. There's So(Ho) Berry Tasty, Choc-A-Feller Center, and Sweet State of Mind. And for those who want to wear their love for Pop-Tarts on their sleeves, the café also sells a variety of branded souvenirs, from hats to mugs to laptop cases to temporary tattoos.

Gusse says the brand has no plans to extend the one-week-only experience or bring it to other cities as of now, but "if things go well, who knows?" she added. The Pop-Tarts Café is located at 1600 Broadway in Times Square, and it will be open from 8:00 A.M. till 11:00 P.M., from February 21 to February 26.