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This is a study on how deviant visual expressions can be used within design in order to challenge norms. The essay examines how normative dichotomies such as function/form, masculine/feminine and original/imitation are challenged within the magazine Bang’s design. The essay mainly draws on queer theory, such as Judith Butler’s ideas on original and imitation, Fanny Ambjörnsson’s study of the colour pink and Judith Halberstam’s theories on ”queer failures” within animated film. These theories are used in a case study of Bang’s design in order to understand how deviant expressions can challenge norms. In the case study, three issues of Bang and media discussions on norm critical design are analysed. The case study also includes an interview with Lotta Sjöberg, creator of the norm critical Facebook group Family Living – the true story. This material is examined in order to explain how norm critical design becomes subversive, as well as potential problems with the strategy. Finally, the essay concludes that norm critical design offers a non-essential way of relating to norms and design.