First lady Michelle Obama praised food companies that are helping turn the tide on childhood obesity and urged companies to continue to work to make it easier for parents to make better food choices for their children. “It’s also about companies realizing that marketing healthy foods can be responsible and the profitable thing to do as well. … And American companies can play a vital role to help make eating fruits and veggies fun and, yes, even cool,” she said at the Partnership for a Healthier America’s Building a Healthier Future Summit on Childhood Obesity.