Reuters: BuzzFeed Gets Serious

January 12, 2012 – "We have a very smart audience. Although they came to BuzzFeed for lighthearted stuff, they are people who consume serious news elsewhere. A lot of them will be excited and refreshed that they can now get news in a format that they've loved, that BuzzFeed's provided for them." -Jonah Peretti, Founder & CEO, BuzzFeed