New Age of Metal?

Black Widow is set to be released on November 14th, 2014.Genre: Metalcore

Take Lady Gaga, Slipknot, and a watered down Metalcore sub genre, mix it all up and what do you get? In This Moment‘s video for Sick. Atlantic Records’ new Pop Metal signee’s made their major label debut with this single from their latest offering Black Widow and boy was this slightly unexpected. The video is littered with all theming you would not come to expect in a metal music video such as scantily clad women and choreographed dancing. Did we mention that the band members look like they tried out for Slipknot recently?

Old In This Moment vs. New In This Moment

Yes, gone are the brooding angsty Metalcore brats that looked too emo to be true. In their stead is a sleek shiny new Pop Metal monster that could seemingly be fronted by Lady Gaga herself. To their credit, the songs are as catchy as they’ve ever been, and the lyrics are still pretty much simple, the only thing that seemed to have changed is the appearance. Given their immense popularity one can only think that given the opportunity, any previously raw and gritty metal outfit would tidy it up once a major label steps in. Could this be a new thing for emerging “Pop Metal” artists to aspire too? If so, gods help us all.