‘Prediction Machines’: what AI could mean for your job, your business

When it comes to artificial intelligence (AI), most of us feel a mix of excitement and dread. On the one hand, AI could make our lives significantly easier by automating everyday tasks. At the same time, we can’t help but wonder how this technology might make our jobs — and us — redundant.

It’s the great advances in prediction technology that make AI so exciting, the authors explain. From rapid language translation programs to smart speakers like Alexa and Google Home, prediction is the basis for most of the smart technologies we use today.

As prediction continues to get better and cheaper, certain skills and qualities will become more — or less — valuable.

Specifically, our workforce will be hungry for the things that machines cannot master, including human judgment and action. We’ll need managers who are capable of assessing situations, mentoring and taking the steps to execute plans. And data, the input for prediction machines, will become even more valuable.

“If you can understand the advances in prediction technology, then you can understand AI’s impact on companies and society.”

– Avi Goldfarb, Professor of Marketing

In Prediction Machines, the authors present frameworks, approaches and anecdotes that set the stage for how to think through new workflows, make decisions and develop strategies.

The books premise is clear, says Goldfarb. “If you can understand the advances in prediction technology, then you can understand AI’s impact on companies and society.”

In many ways, Agrawal, Gans and Goldfarb are uniquely qualified to take on a subject as hefty as AI. These Rotman professors built their academic careers exploring the impact of the last major technological innovation, the internet, on business and the economy.

As early as 2012, when machine learning tools became more prominent, the three professors, who all serve executive functions with the Creative Destruction Lab, began to work more and more with AI companies. At the same time, they were also observing some of the great strides their colleagues from the Department of Computer Science were making in this space.

“We got in in on the ground floor,” says Goldfarb. “We knew that AI would be the next big technology and it was worth dissecting and exploring further.”

“We move pretty quickly in the course and focus on application,” says Goldfarb. ”Program participants leave thinking about the immediate changes that they can make at work to stay relevant.”

For Goldfarb, he’s thinking about his own plan and there’s a lot to be excited about. It’s quite possible that AI will make his role as a parent easier in some ways — it’s becoming far easier to ask Alexa or Google Home about homework questions and self-driving cars could mean that he won’t need to teach his kids to drive.

“Beyond that, I’m looking forward to the applications and the possibilities we can’t even imagine yet.”