Technology and Cloud Marketing

Transforming a rich product story into a new vertical domain

Situation

The NSX team wanted to create more awareness around the business value NSX could bring to professionals in the healthcare industry. Their first time creating industry-specific content, they needed an experienced partner to help guide the process.

Sappington partnered with NSX to adapt their existing story into an approach that blended together technical detail and healthcare objectives in a structured, consistent way. We provided strategy on messaging, content, and design, as well as developed a new format for telling vertical-specific customer stories.

Engagement Activities

Storytelling

Content strategy

Technical design

Visual identity alignment

Copy editing

Sales enablement

Results

The healthcare-focused deck is being piloted in the sales field now. For future verticals, the NSX team is able to model new materials after these assets, saving them the time and effort of starting from scratch.