Stella Artois Announces New Multi-Year Commitment To Water.org And Co-Founders Matt Damon And Gary White To Help End The Global Water Crisis

Stella Artois and Water.org bring the “Buy A Lady A Drink” campaign
back to the U.S.

ST. LOUIS – January 17, 2017 – Water is a fundamental human
need, yet 663 million people live without access to safe water. Water
is also the foundation of Stella Artois and has helped the brand build
its 600-year brewing legacy. This week, Stella Artois reaffirmed its
commitment to ending the global water crisis at the World Economic
Forum with a multi-year extension of its partnership with Water.org
and their “Buy A Lady A Drink” campaign to help provide clean water
for people in the developing world. Stella Artois will inspire U.S.
consumers to support this issue throughout the year, beginning at the
2017 Sundance Film Festival in Park City, Utah.

The “Buy A Lady A Drink” campaign
was first launched in 2015, leveraging Stella Artois’ global
footprint to raise awareness and spark consumer action to address
this critical issue. This year, the brand announced a four-year
commitment with Water.org to help provide 3.5 million people with
long-term, sustainable access to clean water by 2020.

One in 10 people in the developing
world lack access to safe water. This problem disproportionately
affects women and children, who spend millions of hours a day
collecting water instead of working, caring for family or attending
school.

“I have four daughters and it’s
tough to imagine them having to walk for hours every day to get
clean water, as so many women around the world do,” said Matt Damon,
Co-founder of Water.org. “We want to put an end to these journeys.
Through our partnership with Stella Artois, and the campaign launch
at the World Economic Forum and the Sundance Film Festival, we’re
inviting consumers around the world to help us do this.”

“It is unnecessary and
unacceptable that every 90 seconds a child dies from a water-related
disease,” said Gary White, CEO and Co-founder of Water.org. “We need
partners and committed resources – both human and capital – to help
end the global water crisis.”

This global, multi-channel
partnership launches in the U.S. today with several opportunities
for people to engage in the effort.

New Limited-Edition Chalices Designed by Local Artists in Uganda,
Brazil and Cambodia

As part of this year’s campaign,
Stella Artois will release a new set of Limited-Edition Chalices
designed by three influential artists – Lisa Mam from Cambodia,
Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda. Each
design reflects the artist’s experience and artistic interpretation
of the global water crisis in their country and represents one of
the countries where Water.org provides support. For every
Limited-Edition Chalice that is sold, Stella Artois will help
Water.org provide five years of clean water for one person in the
developing world.

“We are proud to continue
partnering with Water.org for a renewed commitment that is bigger
than what we’ve ever done in the U.S.,” said Harry Lewis, Vice
President, Stella Artois. “To be the generation that ends the global
water crisis, people can take small steps – like purchasing a
chalice – to spark change.”

Since the launch of the “Buy a
Lady a Drink” campaign two years ago, Stella Artois has helped
provide more than 800,000 people in the developing world with access
to five years of clean water through the sale of more than 225,000
Limited-Edition Chalices, and by directly donating more than $3
million to Water.org.

Consumers can purchase one of the
exclusive Chalices for $13 at BuyALadyADrink.com, Amazon.com,
Gilt.com and Drizly.com, and other retailers nationwide.

New for 2017, the campaign also
introduces two additional donation mechanisms, further increasing
the reach and scale of the program. For every six- or 12-bottle pack
of Stella Artois sold in select retail stores, Stella Artois will
help Water.org provide six or 12 months of clean water for one
person in the developing world. For every pint or bottle of beer
sold in select bars and restaurants, Stella Artois will help
Water.org provide one month of clean water for one person in the
developing world.

Stella Artois Seeks to Inspire Change at the 2017 Sundance Film Festival

Stella Artois will once again be
at the Sundance Film Festival to rally consumers to support the “Buy
A Lady A Drink” campaign and spotlight its commitment to inspiring
social impact through the power of film at their Filmmaker Lounge.
Located on Main Street, the Filmmaker Lounge hosts the Festival’s
most prominent films and filmmakers from Friday – Sunday during the
Festival’s opening weekend.

The brand will bring the global
water crisis to the forefront of the Sundance Film Festival through
an exclusive event at the Stella Artois Filmmaker Lounge on
Saturday, January 21 called, “From Tap to Table: the Global Water
Crisis through the Lens of Culture and Cuisine.” Matt Damon and Gary
White will be joined by international culinary star and water
advocate Marcus Samuelsson to discuss the water crisis through an
intimate, internationally inspired tasting.

“As an Ethiopian, the global water
crisis hits close to home. While I was fortunate enough to not have
to face this issue personally, I feel great kinship to my country
and those who experience this suffering on a daily basis,” said
Samuelsson. “Having traveled the world and seen firsthand how clean
water can transform lives, I’m passionate about joining this
movement to help end the global water crisis with Stella Artois and Water.org.”

There are many ways that consumers
can get inspired and join the conversation while in Park City:

Women in Film Partnership: As part of the “Buy A Lady A
Drink” campaign and a further testament to supporting women who
are sparking change around the world, Stella Artois announces its
new commitment to supporting female filmmakers through a strategic
multi-year partnership with the non-profit organization Women in
Film.

Up-Close with Festival Casts: To underscore the brand’s
support of the film community, Stella Artois and Deadline invite
Sundance Film Festival filmmakers and cast into the Filmmaker
Lounge for lively industry discussions.

Every day from Friday –
Sunday at 12 pm MST, join Stella Artois and Deadline for a
live cast Q&A open to Festival credential
holders.

Sunday’s panel will pay
special homage to women in film, and feature Sundance Film
Festival award-winning documentarian Crystal Moselle, who was
commissioned by Stella Artois at the 2016 Festival to create
“Water Front,” a three-part documentary series showcasing the
impact of the global water crisis on women and their
communities in Haiti, Kenya and Peru.

Take Action: The new Limited-Edition Chalices are available
for purchase at the Stella Artois Filmmaker Lounge.

From the Big Screen to Homes Nationwide

In addition to activity in Park
City, Stella Artois is further encouraging people take part in the
“Buy A Lady A Drink” campaign through multi-channel online and
offline activations.

National Television Advertisement: Building on the success
of its presence online in 2016, Stella Artois released a
television ad featuring Matt Damon that highlights the
Limited-Edition Chalices and challenges viewers to become the
generation that ends the global water crisis.

New Short Online Film: Stella Artois and Water.org will
feature a short online documentary film titled “Elizabeth’s Dream,” the story of a young Kenyan
woman whose life was transformed when access to clean water was
established in her village.

Leveraging Innovation to Drive Awareness: Stella Artois is
utilizing digital platforms to inspire others to participate in
the “Buy A Lady A Drink” campaign – including immersive
experiences tailored to art and design lovers on Instagram,
Facebook and Pinterest.

Visit www.BuyALadyADrink.com to
purchase a Limited-Edition Chalice and learn more about how you can
help be the generation to end the global water crisis. Join the
conversation online with @StellaArtois #1Chalice5Years.

About Stella Artois

Stella Artois® is part of a
Belgian brewing tradition dating back to 1366. It is the No. 1
Belgian beer in the world and is present in over 95 countries.
Stella Artois® is a bottom filtered, blonde pilsner. It is thirst
quenching with a malty middle and crisp finish delivering a full
flavor and a hint of bitterness. Stella Artois® is best enjoyed
served between 3 and 5 degrees Celsius and should be served in the
unique Stella Artois® Chalice according to the 9-Step Pouring Ritual
to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.

About Water.org

For more than 20 years, Water.org has been at the forefront of
developing and delivering solutions to the global water crisis.
Founded by Gary White and Matt Damon, Water.org pioneers innovative,
community-driven and market-based initiatives to ensure all people
have access to safe water and sanitation -- giving women hope,
children health and communities a future. To date, Water.org has
positively transformed the lives of more than 5 million people around
the world, ensuring a better life for generations ahead. Learn more
at http://water.org and
www.facebook.com/water.