Positive Coaching Alliance (PCA) is a national non-profit with the mission to provide all youth and high school athletes a positive, character-building youth sports experience.

Who We Serve:

PCA reaches youth and high school sport leaders, coaches, athletes, parents, and officials through live workshops, online courses, published books and articles, and a series of alliances with nationally-recognized coaches, athletes, academicians, businesses and national youth sports organizations.

Central to their work is their models:

• The Double-Goal Coach®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports;

• The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing;

• The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

Much of their work is fueled by Jim Thompson's expertise in organizational culture. Before launching PCA, for more than 10 years, Jim was director of the Public and Global Management Programs at the Stanford Graduate School of Business, where he also taught courses in leadership and non-profit issues.

Jim hosts a regular podcast called "Responsible Sports" where prominent former athletes, coaches and general managers share their insights from their own sports careers.