The balloons were held in a net in Budapest. Attendees started to pop balloons so they could cash in on the discounts, prompting a burst of bursting. After the first popper struck, the crowd “attacked the net,” according to Wizz Air communications director Natasa Kazmer.

One young woman fished for coupons through a grill in the gutter, hopefully because she planned to take many Wizzes later this year.

The publicity stunt was too successful: most of the vouchers were gone before the press even arrived.