Members
of the Kellogg marketing team that won the Rice Case Competition
in October.

In October,
a three-person team from Kellogg traveled to Rice University
to compete against nine other business schools for $10,000
in total prize money. The Kellogg second-year students --
Chris Hsu, Bibi Choa and Ursula Kralova -- swept into Houston
for the three-day "Rice Case Competition."

The event
challenged each team to create a marketing plan from a case
study given to them upon arrival on Friday, and then present
the plan before a panel of senior marketing executives on
Sunday morning. The Kellogg team performed extraordinarily
well under pressure and took home the first-place prize totaling
$5,000.

"It's
wonderful to see our students recognized for their talent,"
said Dean Donald Jacobs. "Kellogg's marketing program is consistently
ranked the best in the world, and for our team to win this
prize shows how well our classroom lessons translate into
real-world results."

In addition
to Rice and Kellogg, the other schools participating in the
competition were Columbia, Yale, University of Michigan, Emory,
Southern Methodist University, Thunderbird, Vanderbilt and
Tulane.