The Chicmi Team Say

This week, start by getting ready for the Fall season in the London sample sale from CUBIC with lot of jackets, coats, and pieces with a twist at a significant discount!

Head over to The Music Room this week for London sample sales from Cefinn for contemporary womenswear and N.Peal for luxury cashmere and knitwear! Plus check out Smashbox Cosmetics in their studio store and House of Cashmere in their showroom at Burlington Arcade!

Also this week, Paul Smith is having a private London sample sale at Arlettie! Show the flyer in our listing to get in!

All happening this Friday, don't miss out on these London sample sales from LAAIN, Richard James, Harrys of London, & Timothy Everest, EAST & Anokhi, and Samsoe & Samsoe!

And then to round out the London sample sale this week, we have Armani, Diesel and United Colors of Benetton at Swiss Cottage Library where you can expect apparel, footwear, accessories and more for men and women!

Published 10th September 2019

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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