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NOffLA was established in 1991 and represents independent specialist off-licences across Ireland. The Association has 315 members, which represents 5,300 jobs in 26 counties. NOffLA works to promote the responsible sale, marketing and consumption of alcohol and to share best practices with the entire trade. Its Responsible Trading Certificate (RTC) training programme ensures that all its members are trained and examined in retailing alcohol in the most safe and responsible manner. NOffLA’s members' outlets are specialist or pure off-licences and tend to be owner-operated, located in the heart of their communities and employ expertise in responsibly retailing many unique products. Alcohol is the primary product.