If you hate face fur, say nothing; he’ll probably get the hint. Then, when he does shave, tell him he looks 10 years younger. If the message still isn’t getting through, encourage a contemporary stubble or a shaped, minimal look – as opposed to the full-on Father Time look (right).

2) Skin care. Soap…water…what more could a guy need? Answer that question for him by booking a Valentine’s Day spa facial, mani-pedi, and (here comes the bait) full body scrub and massage. Tip the aesthetician to casually explain how consistent exfoliation and creams will rejuvenate his complexion. You can then easily encourage him to use a moisturizer, night cream or eye cream by mentioning that both George Clooney and Denzel Washington do. Neutrogena, L’Oréal Paris, Dove and Nivea all make affordable skin-care products for men.

3) Grooming. Do his teeth have you gnashing yours? Throw out his vintage brush and give him a sonic replacement – and a whitening session at the dentist. Lots of guys don’t realize how easy it is to brighten stains and discolorations.

4) Weight. Ditch the chips in favor of more salads and crunchy vegetables. Leave the scale in plain sight. Get a couples membership to your local gym, or rescue a shelter dog and take it for a daily walk together (which often becomes a daily talk together). Buy his-and-hers pedometers, then throw down the gauntlet: Which one of you can log more miles – and burn more calories – every day?

5) Clothes. Tell him his wardrobe hides his best assets. Though men this age will rarely admit it, they’re at least our equals in vanity. (Remember Jay Pritchett’s haste to buy hip new threads when he was mistaken for a mall-walker in Modern Family?)