Game thinking from Adam Clare

This image showed up on various image boards in January of 2012 and it caught people’s imagination. Joel Eriksson recorded his adventure looking into the mystery and it feels like it could be the start of an Alternate Reality Game (ARG). Or is it?

“This is a dangerous organisation,” he concluded, “their ways are nefarious.” With no other clues, it was also asssumed by many to be a recruitment drive by the CIA, MI6 or America’s National Security Agency (NSA), as part of a search for highly talented cryptologists. It wouldn’t have been the first time such tactics had been used.

Back in 2010, for example, Air Force Cyber Command – the United States’ hacking defence force, based at Fort Meade in Maryland – secretly embedded a complex hexadecimal code in their new logo. Cybercom head Lt Gen Keith Alexander then challenged the world’s amateur analysts to crack it (it took them three hours). And in September this year, GCHQ launched the “Can You Find It?” initiative– a series of cryptic codes designed to root out the best British cryptographers. As GCHQ’s head of resourcing Jane Jones said at the time, “It’s a puzzle but it’s also a serious test – the jobs on offer here are vital to protecting national security.”