High-levelled craftsmanship is the common thread of several
AltaRoma events: like the extraordinary exhibition
Limited/Unlimited dedicated to the contemporary demi-couture, or
the Made in Town and Just For Kennedy, a
presentation of Franco Litrico's tailoring atelier
with Fabio Quaranta, the winner of Who is on next?
Uomo 2010.

Perhaps if we want to relaunch Italian creativity, we need to
restart from its best tradition, linked to craftsmanship and the
manual skills, which have always been an Italian supremacy. With
Made In Town, an event organized by
AltaRoma and Fendi, you turn the focus on the
craftsmanship excellence, which is one of the reasons of the Made
In Italy great success.

A world of shops and small but precious laboratories was unveiled
during the presentation event of the book "Una Guida Su
Misura" by Pascal Gautrand and Andrea
Spezzigu (editor Palombi, 19 euro, in the bookshops from
September). This handbook is a must as it contains 239 addresses of
tailors, shirt makers, shoemakers, leather workers, goldsmitheries
and cases makers: a mapping of Roman excellence dedicated to those
people who do not want to miss the pleasure of having tailor-made
clothes and accessories. A small illustrated volume that will
become a must have for the aesthete who still wants to wear unique
garments which are able to reflect his own style and
elegance.

But surprises are not over yet. Especially for this occasion,
Pascal Gautrand has realized a giant banner which
stands out on the Palazzo Fendi façade: a mosaic
made of 6400 tissue pixels. The installation is called Mani
D'Opera and it is the result of an assembly created by
Pascal Gautrand and several students from Fashion
and Costume Academy in Rome.

The pieces reproduce the image of a thread that runs between two
hands: it is a symbol of the manual work which underlies any
productive process. The installation wants to show that a
culture of local manufacture still exists in Rome, and it
is highly developed with a network of craftsmen who can produce
clothes and accessories and at the same time give you direct
interaction and dialogue with the client.

A project that has been documented in its "making of" by the short
film of Elisa Fuksas, while you could admire the
extraordinary manual skills of the craftswomen of Fendi fashion house, who were committed, for
the joy of the guests, in the creation of Selleria line products.
Tailoring becomes not only a status symbol but also an escape from
homologation and "fast fashion", focusing the attention on the
intrinsic quality of fashion.