While Google may be hogging the attention, Bing should not be discounted as a viable search engine to obtain free organic traffic from. Bing is now profitable, according to Microsoft, so it’s here to stay.

For businesses of any size, digital marketing is an essential component of any marketing strategy. But small and medium sized businesses are perhaps even more dependent upon the digital space, as advertising space in the real world can be very pricey.

Google recently rolled out its latest algorithm update, and as is usually the case when these types of updates are introduced, website owners and SEOs everywhere are scrambling to find out how it affects them and what they can do to correct the situation.

Search Engine Optimization (SEO) is the key component in driving traffic to your website and casting a net over potential customers. The nuances of SEO are ever changing and managing this part of one’s business can quickly become a full-time job.

Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.