The funding will be used by the company to ramp up its operations, expand sales and marketing team and to enhance its distribution network.

The company was founded by Rahul Manek, former partner at Fairwinds Private Equity (formerly Reliance Private Equity). Commenting on the development, Rahul Manek said:

We are solving a real problem of meeting the energy needs of a nation’s workforce. It (energy drinks) is a huge market worldwide and has several successful models such as 5-hour Energy in the US with a market of nearly $1.2 billion annually, M-150 in Thailand with a market size of $350 million and Lipovitan in Japan with a market size of $1.2 billion.