As CNETnotes, the discrepancy could have something to do with the way Apple promoted ticket sales: In 2012, the whole thing was kind of sprung on the public, while in 2013, Apple gave us all a solid 24 hours of advance notice. Still, that two minute sell-out time is a testament to the buzz that Apple can still generate, even the Cupertino company rides out the aftermath of a not particularly earth-shattering fiscal quarter.

In fact, notesDarrell Etherington of TechCrunch, the whole thing is "made more impressive by the fact that sales of the $1,599 tickets were limited to just one per person, and five per organization, tracked by individual Apple ID. During a previous keynote, former CEO Steve Jobs said that there were over 5,000 attendees at the show, which means that Apple potentially just made as much as $8 million in roughly 90 seconds in gross revenue from the event."

Well, probably not a new flagship iPhone, or that cheaper iPhone we've been hearing so much about. (Those devices seem to be slated for a fall launch, if the newest crop of rumors are to be trusted.) Instead, Apple's homepage for the event suggests that we're much more likely to see previews of updates of OS X and iOS, the Apple mobile operating system.

In fact, the biggest question may be whether we're going to get a peek at the long-awaited iOS 7, which is being developed by newly-minted knight Jony Ive. Mr. Ive – hat tip to BGR – is said to be interested in a "starker and simpler" design for the new mobile OS.