The global cigarette market 2015-2019 to grow at a CAGR of 5.53% and
2.18% based on value and volume respectively for 2015-2019.

The report, Global Cigarette Market 2015-2019, has been prepared based
on an in-depth market analysis with inputs from industry experts. The
report includes a comprehensive discussion on the market; it also covers
the landscape of the global cigarette market and its growth prospects in
the coming years. The report includes a discussion of the key vendors
operating in this market and a comment on the vendors' product
portfolios.

Product innovations are common in mature markets in order to sustain the
curiosity and interest of consumers, and the cigarette market is no
different. Many companies time and again introduce new variants of old
products to encourage brand recognition among consumers. For instance,
Camel Crush, a cigarette brand, introduced cigarettes with built-in
capsules that, when crushed, produce a menthol flavor. Similarly, in
2012, Marlboro also introduced capsule cigarettes under the name of
Marlboro NXT.

According to the report, numerous consolidations from TTCs drive the
market. As of 2013, approximately 80% of the total market was controlled
by only a few players. Constant consolidation is an important factor
driving the market, as this enables international players to stay ahead
of local players. Moreover, consolidations are needed right now,
especially in mature markets like the US, to ensure company
diversification and enable them to introduce innovations in the market
in terms of flavors, packaging, and products and thereby sustain
long-term growth.

Further, the report states that governmental restrictions are often
responsible for the slowdown in cigarette consumption.

The market size based on value and volume is calculated taking
into consideration the retail sales of: