This press release from
THQ announces the retail availability of Company of Heroes: Tales of Valor,
following last night's digital release of the standalone RTS
expansion. Also
THQ support
offers help for Canadian customers who did not get an activation key with their
copy of the game (thanks
Voodoo Extreme). Here's a snippet on the release:

Company of Heroes:
Tales of Valor immerses players in some of the most historic, tide-turning
battles of World War II, offering three intense single-player campaigns, three
new multiplayer modes and a new “direct-fire” feature that brings advanced
tactical control to the battlefield. Company of Heroes: Tales of Valor is
available now at retail and online outlets for Windows PC.

About 6 months or so ago I bought a company of heroes gold from target, inside there was no cd key whatsoever. After contacting support I was basically told they could not do shit for me, so I took the game back and bought something else from another publisher.