This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years...
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This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years old, but they could be used as a source for classroom discussion.

Material Type:
Collection

Author:
R.G. Chapman

Date Added:
Sep 13, 2002
Date Modified:
Mar 01, 2005

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Select this link to add material Readings on Services Marketing to Bookmark material or Course ePortfolio

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as...
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The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.The Challenge works like this:Professors divide students into teams, who will receive free online advertising spend with Google AdWords worth US$200. The teams (or professors) recruit a small-to-medium business, under 100 employees, who have a website but don't currently use AdWords. Each team works with the business to set up an AdWords account and structure an online marketing campaign. During a 3-week competition window, the teams optimize and refine their campaigns. They will need to submit two competition reports  one before they begin and one after the campaign has ended. Entries are judged and winners chosen based on the effectiveness of their campaign and the quality of their reports.

Material Type:
Collection

Author:
Google

Date Added:
May 13, 2008
Date Modified:
Nov 06, 2017

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This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the...
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This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s.

Material Type:
Collection

Author:
Nancy Tomes

Date Added:
Oct 23, 2002
Date Modified:
Jun 05, 2008

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The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been...
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The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been identified in popular culture and gender. By clicking on the trope, you will be taken to the appropriate page. Many tropes have sub-tropes within their pages. Warning: Some of the ads within this site are disturbing and may be considered offensive.

Material Type:
Collection

Author:
Scott A. Lukas

Date Added:
Sep 22, 2008
Date Modified:
Nov 08, 2017

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This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.

Material Type:
Collection

Author:
Timothy R.V. Foster

Date Added:
Jul 19, 2004
Date Modified:
May 17, 2006

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Select this link to add material Articles About Advertising Slogans to Bookmark material or Course ePortfolio

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book. Ads...
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A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book. Ads are searchable by tags, transcriptions and analytical annotations. The authors envision this archival collection site as a place where scholars and students can: 1) exchange interpretations of the advertising texts and the cultural patterns they form; 2) help develop the analytic fields and categories to look for pattern and variation in the texts; 3) discuss methodological and theoretical issues that arise in the analysis of such cultural texts; 4) formulate research questions.-description edited from The Archive http://landscapesofcapital.com/

Material Type:
Collection

Author:
robert goldman, stephen papson

Date Added:
Mar 12, 2014
Date Modified:
May 15, 2017

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Select this link to add material landscapes of capital to Bookmark material or Course ePortfolio

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides...
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A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides lots of choices and suits a variety of learning styles. Material developed by an experienced marketing lecturer and practioner.

Material Type:
Collection

Author:
Geoff Fripp

Date Added:
Jul 13, 2012
Date Modified:
Jan 21, 2018

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Select this link to add material Resources for Teaching Marketing to Bookmark material or Course ePortfolio

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for...
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Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for instructors of forecasting. In addition to a discussion forum for educators, there is a link to a journal article regarding the principles of forecasting, and some humorous quotes and cartoons about forecasting. Additionally, there are links for researchers, practitioners, and links to data sources, books, articles, and software.

Material Type:
Collection

Author:
Scott armstrong

Date Added:
Jun 22, 2001
Date Modified:
Aug 27, 2014

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A collection of over 90,000 ads and ad agencies from around the world.

Material Type:
Collection

Author:
AdForum.com

Date Added:
Sep 16, 2009
Date Modified:
Jun 16, 2011

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This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk...
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This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk Processors. Most of the ads depict celebrities from either sports or show business. Information is also provided about the celebrity.

Material Type:
Collection

Author:
All About Milk

Date Added:
Jun 21, 2001
Date Modified:
Feb 16, 2010

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