Social media is a rapidly evolving field. Tailoring content to your target audience in real-time has never been easier, but how are PR and social media professionals supposed to keep up with the ever-changing landscape? 171 more words

Last weekend, members of our PRSSA chapter headed to Chicago for a regional conference. The theme was “The Loop Chicago: Divergent” separating us into factions, like the movie, according to our interests with the types of PR industries we are interested in. 550 more words

Truly a memory for all life time, the creating of the PR Campaign has been quite a very enjoyable experience. Despite challenges and obstacles, it has been a very good learning curve especially for me because for the first time I have been a part of the creation of a PR Campaign that people can get awareness and enjoy. 213 more words