Daniel Craig attended the world premiere earlier today at the Empire Cinema in London’s Leicester square for Flashbacks of a Fool.

Craig, who is taking a brief break from Quantum of Solace filming, attended the event with girlfriend Satsuki Mitchell, director Baillie Walsh, fellow actor Harry Eden and several other stars from the film.

Flashbacks of a Fool tells the story of Joe Scot (Craig), a washed-up Hollywood star whose hedonistic lifestyle of sex, drugs and celebrity has taken its toll. Flashback to his childhood and small-town English seaside life set to the beat of Roxy Music and Bowie. Joe’s rites of passage as a young man lay the foundations for the Hollywood dream he goes on to experience. Confronted by tragedy, he is forced to flee in search of a new life, and only now does he finally face up to the ghosts of his past.

‘He’s a movie star, he lives in LA, he’s probably incredibly successful, got a ton of money in the bank, lives in a big house and is exceptionally lonely and sad and is really not kind of dealing with his life,’ said Craig of his character in a recent interview.

At the premiere, Craig further said: ‘He has failed as a human being, and I wanted to explore that.’

‘I think you have to work hard at not becoming disillusioned about what you do for a living. If you have any success in what you do for a living, you have to maintain an energy and love of it. If you can, that’s a great thing.’

Craig, who also serves as an executive producer on Flashbacks of a Fool, mentioned that his recent fame from James Bond has helped him in getting somewhat smaller independent films made.

As he explained at the premiere: ‘I got involved on an executive producer’s level to try to drum the money up which involves pressing the flesh and being nice to people.’

‘You know how much I love doing that,’ he then jokingly added.

‘If I can be responsible, even slightly, for getting movies like this off the ground–movies I can be proud of like this one … then I am going to get a huge amount of enjoyment out of it,’ Craig said.