Samsung unveiled six new commercials that compare Samsung phones with Apple iPhone X. Those ads poke fun at Apple Genius Bar. Each of them highlights topics like Speed, Camera, Dongle, Fast Charger, Multitasking, Storage, and the famous Notch. As we all know, Samsung has a long history of trolling Apple with this kind of commercials.

Leo Burnett, Sydney, Australia did for Samsung an excellent experiential marketing event to promote Samsung Gear VR and Samsung Galaxy Note 4. They built the last thing you’d expect to find in the desert: a dive shop, as the Alice Springs, Central Australia is faraway from the nearest ocean.