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Cadbury said the wrapper makeover came after complaints that chocolates fell out of the old fashioned foil and stronger tasting centres like Coffee Cream tainted other flavours like the popular Hazelnut in Caramel.

A spokesman said: “In 2014, the number one complaint on Cadbury Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours.

“To address this, a new ‘flow-wrap’ around each chocolate promises to overcome these problems, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box.”

Equally worrying for Roses addicts is the ever-shrinking tub which was a hefty 975g until 2011 when it was pruned to 850g.

The smaller Roses tub

And it has carried on downsizing with the weight tumbling to 777g in 2014 and by the end of that year there was another dramatic cut to 753g with no change in the price.

Now it has been trimmed again to 729g with shoppers coughing up the same RRP (recommended retail price) and relying on a supermarket price war to bring the cost down to around a fiver.

Since 2014 the tub has been slashed by 246g - which means chocolate lovers have lost more than a family size bar of Dairy Milk (200g) and a bag of Dairy Milk Giant Buttons (40g).

Cadbury spokesman Tony Bilsborough defended the shrinking Roses tubs and said: “Like many food manufacturers, we have found our costs increasing. It’s important to us that we keep Cadbury Roses an affordable treat.”