In May 2016, the Philadelphia 76ers became the first NBA franchise to announce a jersey patch deal, which has StubHub spending $5 million per year over the maximum term of three years. The 76ers were followed by the Sacramento Kings, also scoring a $5 million per year deal with Blue Diamond Growers.

Most recently, the Boston Celtics announced a jersey patch sponsorship with General Electric. The jersey patch sponsorship is only a component of a larger deal between GE and the Celtics. The specifics of pricing on that particular jersey patch sponsorship are currently unknown.

"This isn’t about sponsorship," said Infor President Stephan Scholl. "It’s really about making them win more games with my name on their jerseys. That’s a great message for us and our customers."

Sources have indicated that a fifth NBA jersey sponsorship should be announced in the near future.

Darren Heitner is the Founder of HEITNER LEGAL and Founder/Chief Editor of Sports Agent Blog, a leading niche industry publication. He focuses on sports, entertainment, and intellectual property litigation and transactional work, and is the author of 2 editions of How to Pl...