"Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl," Madonna said in a press release (quotes via E!).

"I love how Zendaya makes her own style rules to fit her personality — that's who Material Girl is all about, being yourself to the fullest," added Madonna's daughter Lourdes, who is also a brand collaborator.

If the Material Girl fall campaign pictures are any indication, it looks like Zendaya is a great match for the line! Check out the snaps here and video from the shoot above!