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"Chrysler on Tuesday confirmed that the 2013 SRT Viper will hit the market in late 2012 — but not as a Dodge.
Chrysler told Inside Line the production car will debut next spring at the 2012 New York Auto Show.
Chrysler said the 2013 Viper will share no parts with Maserati or Ferrari."

I was reading this yesterday and I don't see it as a good thing. The Viper is a halo vehicle for Dodge. It has always been that way and I don't think dropping it from the Dodge brand will have a positive impact on the Vipers reputation. If the Dodge brand was holding the vehicle back...I'd hate to know what kind of impact its parent company Chrysler has been having on this thing.

SRT is great and they are a division of Chrysler that I hope will continue to exist...however we all know what projects go first when **** hits the fan. SRT will be disbanded if Chrysler ever runs into financial troubles again, so will it become a Dodge again or be sold now that it is standing alone?

I believe Fiat is doing an excellent job of getting their ducks in a row with Chrysler, maybe too good of a job. They are setting up new brands, separating old ones and making them stand on their own which will probably create some very good vehicles...but if anyone recalls when rumors were flying of Chrysler selling the Viper brand...Fiat considering making Ram its own brand so that it could be sold later...and the like, I think those rumors may possibly hold some water.

Whoa guys, you are being a bit hard on it. The new viper may seem huge in pictures, but in real life it is quite small. Not a shoe or weird looking at all. While I do think they need to real in the extra body work, the viper has always been a pure expression of simplicity and rawness. For better or worse.

I for one am glad the new viper is not based on a ferrari or masserati. Does that mean it will not be a reskinned Alfa 8C? Who knows.

But dodge needs a halo car.

I was never a huge fan of the viper, but I never disliked them either. You always had to respect them.

It will still be a piece of crap Chrysler product no matter what emblems cover the body work.

Viper is the only vehicle that Chrysler has made that somehow didn't end up a complete ****box.

Quote:

Originally Posted by Gixhost

I believe Fiat is doing an excellent job of getting their ducks in a row with Chrysler, maybe too good of a job. They are setting up new brands, separating old ones and making them stand on their own which will probably create some very good vehicles...but if anyone recalls when rumors were flying of Chrysler selling the Viper brand...Fiat considering making Ram its own brand so that it could be sold later...and the like, I think those rumors may possibly hold some water.

In Europe, the Viper is a Chrysler, so it being badged SRT doesn't really change much.

Dodge already lost the Ram trucks. My only concern is Fiat/Chrysler is dividing into more brands when it seems that condensing would be a better route for killing brand shopping for chassis (Dodge and Chrysler compete). But maybe Fiat is planning on killing Dodge, the brand has lost its two most notable assets.

Man the Viper gets a lot of hate on these forums I've noticed. I've had a love for the viper since I first saw it. Just raw power and simplicity, and at a great price. I absolutely love the look of it (esp the late 90's) which also seems to puts me in the minority. They are pretty rare in my area (I see more Ferrari's and Maserati's, etc) so whenever I see one it really stands out. I've put it on my bucket list of cars to own. I'd choose this over a comparably priced Corvette any day.

In Europe, the Viper is a Chrysler, so it being badged SRT doesn't really change much.
Nick

Chrysler doesn't market the Dodge brand in too many countries outside of the US. That is the only reason its marketed as a Chrysler in some places which I believe stopped at some point and changed to Dodge later. That also has nothing to do with it being known in America since its conception as a Dodge, it will most likely not affect Viper sales more than it may impact the Dodge brand and make some loyalists unhappy.

Man the Viper gets a lot of hate on these forums I've noticed. I've had a love for the viper since I first saw it. Just raw power and simplicity, and at a great price. I absolutely love the look of it (esp the late 90's) which also seems to puts me in the minority. They are pretty rare in my area (I see more Ferrari's and Maserati's, etc) so whenever I see one it really stands out. I've put it on my bucket list of cars to own. I'd choose this over a comparably priced Corvette any day.

Those were the best looking Vipers in my opinion. My only beef with them is the super-long gearing (which meant that the car didn't quite perform as the engine specs might make one think) and the interior quality of the car. Some people claim that it is a strength of the car, but as it is presented (cheap-plastic and uninspired design), it isn't.

There is a way of presenting barebones without looking cheap, and I'm not sure that many have figured out how to do that yet.

Chrysler is trying to distance it's successful brands (Jeep, Ram pickups) and the high profile stuff (SRT) from the core brands in case they fail again. I figure when (not if, based on how miserable their mainline cars still are) Chrysler/Dodge finally fails for good, Ram, Jeep and SRT can probably soldier on without the parent company in terms of dealerships and such. All the attention on brand managers I've seen out of Chrysler just boosts that idea in my eyes.

Those were the best looking Vipers in my opinion. My only beef with them is the super-long gearing (which meant that the car didn't quite perform as the engine specs might make one think) and the interior quality of the car. Some people claim that it is a strength of the car, but as it is presented (cheap-plastic and uninspired design), it isn't.

There is a way of presenting barebones without looking cheap, and I'm not sure that many have figured out how to do that yet.

lol. which is exactly what dodge attempted with the SRT-4.. crappy as interior.. of course, the car is too but w/e.

I love vipers. I plan to own a nice car ranch some day.....lol. in my dreams.