Let Bill Rothbard help you manage and mitigate the legal risk in your next Online or Direct Response Advertising campaign. With more than three decades of experience in the Advertising and Direct Response industries as an Attorney and former Senior Staff Official with the Federal Trade Commission, Bill Rothbard can expertly guide you through the maze of legal issues that have become an everyday reality in the Online and Direct Response advertising business.

Bill Rothbard will...

Help you identify and pre-qualify the right production, distribution, marketing and media partners

Client Testimonials

"I have worked with Bill Rothbard over the last ten years on various legal matters and have always been pleased with the results. Since our business falls in a category that requires a vast knowledge of the current regulatory climate and issues, Bill is the best attorney for the job. He is the first lawyer I turn to in matters that need quick and effective handling."

Lisa Tremain, Founder & CEO

Celebrity Products Direct

"Mr. Rothbard has been my business legal counsel for over five years and I can only praise the quality of his representation. My company is primarily in the Direct Marketing business and his knowledge and expertise in the advertising regulatory areas have been invaluable to me. He is not only very good in his field...he is also honest, highly ethical and a nice person."

Don Davidson, President

Prime Life Nutriceuticals, Inc. and former DR Marketer of the Year

"Bill Rothbard has been our FTC compliance attorney for several years. The nuances of the law and understanding where the line should be drawn between conservative 'overkill' business risk and overly aggressive thinking can be confusing for a non-attorney. That's why we appreciate Bill so much. He doesn't beat around the bush with blurry advice. He gives concrete opinions based on his years of experience in enforcement at the FTC and, more recently, his years of consultation to advertisers such as myself."

Klee Irwin, Founder & CEO

Irwin Naturals

"I have used Bill Rothbard for FTC representation and other DR legal needs for years and have found him to be literally indispensable. His skills in dealing with the regulators and in sculpting a marketer's conformity to the law and 'best practices' with negligible impact on the bottom line is second to none. I would recommend him to anyone in the industry wanting to avoid trouble - or get out of it."