Wednesday, January 18, 2012

30-Day Challenge:: Selling Like Hot Cakes

On Monday I got an email from Leslie Bonnell, owner extraordinaire of Stitch Lab, letting me know that some of my newly arrived prints were already sold out. I assumed she was referring to the stock at her store and replied that I was very happy to hear that. A couple of hours later she sent a second email to clarify the first. The prints weren't sold out at Stitch Lab; they're sold out nationally. That's all over the freaking country, people!
Tonight, as I was teaching a class, Leslie looked up the status of my fabric line online. Then she called me over. I was blown away by how many of the prints and even a few solids are listed as out-of-stock. I don't remember what the Moda policy is on re-prints or if they hold some stock back. All I know is the fabric hasn't been in the stores for more than a week and it's going pretty darn fast.

I paid extra to get my charm squares early , I did get 5 sets and thats all she had for sale on an online shop..I knew this would happen because we need something fresh and different , poeple are tired of the same old C----p...

Malka, I so enjoyed reading your blog. Years ago (over 20) I once took a hand quilting class. Do yo have any suggestion on the best way to start exploring the world of quilting? I mainly knit at the present time. Thanks!

This sounds like s.u.c.c.e.s.s! It does my heart good to see other normal (in a manner of speaking) quilters fulfill their dreams. I've been looking for a stitch in colour all over my region and haven't seen it yet. I wonder if this rapid selling out is the reason? All the best....and here's hoping for reprints! Say...are you gonna keep designing fabric? When can we expect the next line?

IM SO PROUD OF YOU!! I don't even know you and it makes me happy to hear this for you! Congrats and thanks for such an inspiring story. You start dying clothes for your beautiful daughter and look where you are now! So impressive!

You have broken my heart because my stores don't have it! ;-( I always try to support my local quilt shops as the best one had to close although I do order online when needed, but this time I should have branched out. My only consolation is that if it sold that quickly, it will surely be reprinted.

Is there a way to find out what stores carry your fabric? and the colors of solids? I have the prints in jelly rolls, what I need now are the solids. and congratulations to you, you do such great design.

I knew your fabrics were going to be a smash hit and I love, love love them, so I ordered at least of yard of each as a preorder. Boy, do I feel happy now! They are in the mail to me and I used gift cards to pay for most of it, so I won't have to eat beans for 6 months!

I'm so glad you posted this. I knew my local quilt shop had ordered your line (at my insistence) so I called my friend today who works there and discovered that it came in yesterday afternoon. Needless to say, I was there when the shop opened this morning and dropped a bundle of $$ on it. Now to play......

It was fun finding your blog, having just ordered 1/2 yard of every fabric in your A Stitch in Color line except the one with the complicated pattern all over it that looked like a quilt that could be made from all the fabrics. It is a fabulous bunch of fabrics and doesn't even go with the colors in my house. Don't care.....it's going to be a "Happy Quilt" to take naps and it doesn't have to match ANYTHING. Next to get.....the book that seems to go with it. So excited! My brother lives in your fair city of Austin and has since 1966-67 and I agree....it's the best city in Texas. It offers a lot. Thanks!!!

The ladies at Mill Ends in PDX guarded it like it was gold. It had it's own little spot behind the counter, like it was reserved for someone. When I asked for a chunk, they asked me if I was "sure" I wanted some.

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About Me

Hi and welcome!
I'm an artist living in the best city in Texas. I love all things fiber and taking pictures of those things and maybe a few more.
I get a huge kick out of your comments, so keep them coming. If you have a question, please leave it in the comments section and I'll reply there as well. If you'd like to email me, my address is malka@stitchindye.com.