iContract appoints Gaurang Menon as Creative Head

iContract has appointed Gaurang Menon as ECD and Creative Head. Menon has over 12 years of experience in crafting award winning digital campaigns for leading brands such as Pepsi, Kellogs, Maruti, Mahindra, HUL, Microsoft and Tata Communications to name a few.

Announcing his appointment, Prashanth Challapalli - EVP & Digital Head, iContract said, "Gaurang brings with him two things I love in creative leaders - a sense of adventure and calm, collected head on experienced shoulders. He comes on board at a really momentous time in iContract's journey. We handle some of the biggest brands in India & we like challenging ourselves to create work that wins not only awards but equally importantly, builds business for our clients. I look forward to his partnership in strengthening our creative product.”

Menon, who joins in from Group M (Quasar) where he was the creative head, is a published travel writer and photographer and his work has featured in magazines like Jetwings, Planet Goa and CNNGO.com. He also spends time on the two other things he loves the most - Food and Travel. He creates adventure trips for people through his hobby travel outfit TrueNorth and is perpetually trying to fulfil orders of his own brand of Pesto and Pasta sauces called Summer of 69. He has worked with BC Web Wise, Jet Airways, Mediaturf, Leo Burnett, Flying Cursor, Synapse and id8Labs.

On joining iContract, Menon said, "Five minutes into my first conversation with Prashanth, I decided that if I have to make a switch, it has to be with iContract. I guess it was all about being in sync with the vision and in agreement on a lot of things - something that's becoming increasingly difficult these days. I'm really excited to work with the fantastic team at iContract. My mandate is simple - The launch pad has been created and I need to steer the creative product to the next level."