Saturday, July 30, 2011

Pinays Meet the Maven Lifestyle.

The quest to find a good read that addresses the concerns of women readers who want information on areas that other fashion and beauty magazines tend to neglect is over.

ABS-CBN Publishing’s newest bi-monthly title Maven magazine, first released in April 2011, is the latest must-read dedicated to women aged 25-35, whose interests range the typical topics fashion and beauty magazines tackle, to social issues and health concerns no other magazine talks about. Living by the tagline “Homegrown, Real, and Glamorous,” Maven aims to highlight local models, discuss real issues that confront today’s women, and at the same time, maintain the natural fun and beauty of the Filipinas.

Maven magazine’s Editor-in-Chief Nana Caragay says that there are a lot of magazines out in the market that address all-out fashion or all-out sex. “And we thought that there has to be something that talks about fashion, beauty, life, sex, and all those other things that any well-rounded woman would like to know,” says Nana.To commemorate the success of their first two issues whose covers featured Georgina Wilson and Bea Alonzo, a celebratory event was recently held at Opus Bar, Resorts World Manila. Some of the personalities who graced the celebration were Head of ABS CBN Publishing Ernie Lopez, makeup artist Jigs Mayuga, model Ornusa Cadness, model/TV host Kelly Misa, stylist Sidney Yap, and representatives from the media.

Georgina Wilson, who was on the cover of Maven’s debut issue, says she feels a connection to Maven because “Maven targets women like me who are in need of answers and who are excited about life. And I believe it’s going to be an exciting ride for Maven and it’s very flattering to be their first cover girl,” says Georgina.

“We want to make a difference in the magazine industry and the people behind Maven are working hard to deliver credible and relatable stories. This is why we chose Georgina Wilson as our first cover girl—because she represents what the magazine stands for: women who are smart, glamorous, and fun,” Nana says.