Barry Petchesky

We weren't going to do this, we swear. We figured there was no need for a Twitter roundup when it was immediately clear to everyone that the Redskins' latest PR move, an attempt to galvanize fans into flooding Sen. Harry Reid with support for the team name, was backfiring wildly. Then we heard from Reid's office. Even they were surprised it "was so massively a failure."

"The Skins tried to engage folks, and it has failed miserably," Faiz Shakir, Reid's digital director, told us. In the minutes after the Skins' tweet, Shakir said "we haven't found more than one or two that are actually supportive."

Instead, Reid's office had a good laugh as their timeline lit up with stuff like this: