The brand is known for its ad campaign ‘Upar Wala Sab Dekh Raha Hai’ aims to reach out to the masses with this partnership further making them aware of the need for the intelligent security and surveillance.

On this partnership, Aditya Khemka, MD, CP PLUS, said, “We are excited to partner with Salman Khan as he exhibits the same Passion, Trust, and Reliability as CP PLUS. Both Salman and CP PLUS are action-oriented brands and believe in re-inventing from time to time. With Salman, we intend to reach out to the masses and generate awareness on Security & Surveillance in INDIA. Our aim is to inform people about the intelligent security systems available with us, which is of immense importance in contemporary times.”