Evisu

Although not quite as cutting edge as it seemed before irrepressibly perky ’90s girl band B*Witched adopted it as their jigging uniform, the Japanese denim brand has exploded into the world of the casually style-conscious over the last decade with its distinctive logo and the fusion of Japanese and Western-style prints.

Although not quite as cutting edge as it seemed before irrepressibly perky ’90s girl band B*Witched adopted it as their jigging uniform, the Japanese denim brand has exploded into the world of the casually style-conscious over the last decade with its distinctive logo and the fusion of Japanese and Western-style prints. There’s a range of T-shirts and sweatshirts, all emblazoned with the seagull logo (a corruption of Levi’s pocket stitching) and assorted bold designs.

The vintage-style jeans certainly stand out from other brands and, although some of them are a bit over the top, most are right on the money. There are special collectors’ edition jeans that come in an environmentally troubling wooden presentation box and, like most of the fashionable and stylish brands, they don’t come cheap. No surprise, then, that ‘Evisu’ is the name of the Japanese Buddhist God of money.
Evisu