This week the eldest Kardashian Kourtney launched her foray into wellbeing with new blog Poosh. It was on this domain that she decreed her love for rather funky wines, from pet nats to the orange in kind.

Her reasoning? Less of a hangover of course. “Organic wine won’t give you a hangover. The main cause of a wine-induced hangover comes from sulfur dioxide—which is a preservative found in wine used to curb bacteria. According to Natural Wine Merchants, traditional wine contains up to 350 ppm of added sulfites, whereas for a wine to be labeled “organic” it must contain under 10 ppm of naturally occurring sulfites.”

No matter whether you love them or loathe them, you can’t deny that Kardashian’s endorsement is wonderful news for the majority of small producers involved in the natural wine movement. Free advertising is free advertising after all.

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