n
TRENDS
RUN ON THIS DUNKIN'
The new Dunkin' Donuts store in Quincy, Mass., might just be worth the trip. The
company calls the site its "store of the future experience." Modern design, integrated
digital kiosks and new uniforms - designed by Life is Good - are all on tap.
But here's where the innovations go beyond the surface: A tap system serves eight
consistently cold beverages like coffees, iced teas and nitro-infused cold brew coffee.
The store is located just a mile from the original Dunkin' Donuts, opened in 1960.
The Quincy store will be one of 30 or so that will test variations of the new design in
2018. The donut dunkers have incorporated a #FutureDunkin campaign on Facebook,
Twitter and Instagram. While social media is great at making people feel like they're
there, a taste of the blueberry cake donut is, sadly, missing from the online experience.
When Winston Walker's former job
dried up, he got inventive. A former
ticket scalper, Walker noted that
Barclays Center in Brooklyn wouldn't
take mobile tickets. It meant those
showing up for a Brooklyn Nets game
or a hot concert had to wander the
streets of the borough, looking for a
place to print the tickets.
Now, Walker shows up, printer in
h a n d , and for $5 per print, he solves
that problem. Mobile may
be disrupting the world.
But when it comes to
opportunity, all it
takes is solving
a problem.
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STORES April 2018
ESB PROFESSIONAL/SHUTTERSTOCK.COM
SEIZING THE
OPPORTUNITY
INSTAGRAM: THE WAY TO REACH WOMEN
Need proof of the need to invest more resources into social? If the Millennial woman is
your target demographic, here's some data to note.
Bustle, a publisher focused on Millennials, polled 1,000 U.S. women aged 18-34, to
find:
* Social media is the most effective way to reach them, 81 percent say. Of those women,
40 percent said Instagram is the most effective platform to get their attention.
* 36 percent say they find brands through trusted websites, followed closely by those
who find brands in online articles and email.
* In traditional advertising, humor and social good are the top themes for getting
attention, say 57 percent of readers. Cause-related, motivational spots and real-life
scenarios were mentioned by about one-third of respondents.
The Bustle research noted that just over half felt brands should give back to society,
while 19 percent think brands should contribute to their well-being. Just make sure to
post about it on Instagram.
STORES.ORG