NBA Digital Adds "The Starters" To Its Multimedia Offerings

NBA Digital today formally announced the acquisition of "The Starters," the video podcast, blog and TV program previously known as "The Basketball Jones." "The Starters" will produce original content under the NBA banner, including a podcast, blog, TV show and presence on a variety of social media platforms. The blog and daily podcast will appear on NBA.com (podcast also on iTunes), and the show will debut on NBA TV on Wednesday, Oct. 30, at 5:00pm ET (Turner).