When Apple announced that it cut
the price of the iPhone by $200 to $399, there were many irate customers
yelling at their computer screens. The only people that seemed to be happy
regarding the news were the people who wanted an iPhone, but were turned off by
the $600 price tag and those that wanted to rub salt in the wounds of the early
adopters.

"We have decided to offer every iPhone customer who
purchased an iPhone from either Apple or AT&T, and who is not receiving a
rebate or any other consideration, a $100 store credit towards the purchase of
any product at an Apple Retail Store or the Apple Online Store," said Jobs
on September 6.

Jobs said that more details would be revealed the following
week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter
in their iPhone serial number and phone number. After that time, an SMS text
message will be sent to the phone with an access code to redeem the $100
credit. The access code can then be used in combination with your phone number
to generate an electronic store credit of $100 to use towards any Apple Store
purchase.

Customers must request the credit before November 30, 2007
or forfeit their rights to the $100.

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Ironically... the new Sony Video Walkmans received a price-cut as well, although admittedly a lesser one. The price for the top end 8gB one dropped about $30. This was less than two weeks after they launched in the US. How did I find out about it? Sony sent me an email saying that I would be credited that amount in the next few days. Next day I got an email saying that I will be credited $31.88. This credit is going to my credit card, not their Sony store.

So I am left with this shocking result... Sony actually did something that I am quite happy about, without my intervention!

also, i think the fact that apple was able to cut the price by 200 bucks so quickly show you that they had no confidence in the success of the iphone, otherwise tey wouldn't have priced it with a 200 dollar profit margin at first. so i guess even they realise this thing sucks...

I totally disagree. When they released the iphone at $600 it catered to the people who would run out and buy it "because it is cool" and to all the people who just love apple products. Now they dropped the price to $400 to cater to an even larger market to sell more phones. Notice how people were ok with a $400 XBOX360 but people thought a $600 PS3 was outrageous? Sometime in the future they will probably drop the price even further to cater to an even larger market. Maybe something like $300 for 8GB/$400 for a future 16GB model.

And why does the iPhone suck? My friend just got a 4GB model for free, and I really like it. The speakers are excellent and the screen is F****** beautiful. It has a lot of cool features and there is Wi-Fi all over silicon valley so you don't have to use the slow connection that often. And i'm a person who usually rips on Apple but this is a good product. Most people who say the iPhone sucks seem to have never even touched one.Sure the hype was annoying but it really is a great gadget if you can afford it and are willing to use a sub-par network (I have used T-mobile and AT&T and they both blew)

I think of it like this. Apple sold appx 750,000 at this high price point. Now they lowered it to what it should have been released at, not counting on the fanboys and gadget whores with money to burn. 750,000 x $200 each = an extra $150 million dollars pure profit on early adopters.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer