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Dubai – 6thJune 2016: Today, McDonald’s UAE launches its 8th annual Children’s Charity Book campaign for the holy month of Ramadan. McDonald’s will be giving customers in all of its restaurants, free children’s book, themed around the big impact of small deeds in everyday life.

These exclusive Ramadan Books will be sold across all McDonald’s restaurants for DHS 5 where 100% of the proceeds will be donated Beit Al Khair.

This year’s exclusive titles continue the stories from last year, looking at the valuable lessons and values which reflect the spirit of Ramadan through the power of good deeds. The four books, Rana Helps the Pets, Noor Brings Hearts Closer Together, Sami Helps the Environment and Nadeem Reduces the Distances, have been developed in collaboration with writer Rania Zbib and illustrator Fadi Salame.

Rafic Fakih, Managing Director and Partner at McDonald’s UAE said: “There are many ways to expand your child’s world and creativity through stories and books, which are some of the oldest ways of passing on knowledge in an entertaining and fun way. With the rich heritage that we hold here in the UAE, the love for storytelling and literature comes naturally to our people. For this Ramadan we aim to provide the means for parents to share with their children the pleasures of reading and storytelling as they spend quality time during Ramadan.”

Beit Al Khair Society is one of the leading charity organizations in the Emirates. The organization raises funds and develops programs to benefit the disadvantaged UAE nationals including widows, divorcees, low-income nationals, and disabled nationals, families of prisoners, nationals with special needs, orphans and students from poor families.

Rafic Fakih, Managing Director and Partner at McDonald’s UAE said: “This campaign reflects McDonald’s commitment to giving back and helping those in need. We sincerely hope that our loyal customers and new patrons alike take advantage of this special Ramadan campaign and that we, as a brand, are able to make a real difference in the lives of many. Beit Al Kheir is a fantastic organization and we feel privileged to be able to work with them for our Ramadan campaign.”

Operating since 1994, McDonald's UAE today has 140 restaurants geographically located to service customers in many areas. McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

In an ongoing effort to improve communities and highlight the continuous environmental benefits of their actions McDonald’s UAE and Emirates Environment Group join forces in spreading green values among the UAE’s children with the ‘Planting a Greener Future’ campaign. McDonald’s UAE also significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its outlets across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.

In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field.

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