Social Arbitrage: What does it have to do with marketing?

Think of marketing as a game. A game in which the open flow of information – the constant exchange of ideas and exchange small gestures with those in your social network –add up to business success.

To play the game you follow this rule: When you meet someone during the course of business, you draw upon your knowledge, experience and connections to help them.And you do this with no expectation of the help being returned.