Diageo/Splendid: A Berry Good Read

For the U.K. launch of a new Smirnoff product called Norsk, Brighton-based Crush Design was commissioned by PR agency Splendid Communications to create a gift that, in the words of Crush CD Carl Rush, "could tease a key group of journalists prio

Published on Dec 02, 2004

Editor's Pick

For the U.K. launch of a new Smirnoff product called Norsk, Brighton-based Crush Design was commissioned by PR agency Splendid Communications to create a gift that, in the words of Crush CD Carl Rush, "could tease a key group of journalists prior to sampling the product." And, as we all know, it's not easy to tease a journalist, never mind a key one. But Crush's "hybrid graphic novel and fantasy tale based on a mythical story of how Norsk was discovered," is certainly a good try. Norsk, more likely discovered in a lab, is a blue flavored vodka distilled with Nordic berries, aimed mainly at males 25-30. So the mythical story is about a hottie named Sophie who's in search of the Bottle God. The tale features snappy jaded-hipster dialogue like, "When it comes to Night life, I've seen it all. Same sounds, same parties, same drinks, same old same old. I'd rather listen to berries grow. Why don't you ask Skadia the Ice Queen about the Bottle God." The book, according to Rush, was "beautifully presented in an envelope complete with Nordic stamps and a postmark from Obalin, the fictitious city where the story is set. It's printed on Plike