JAY-Z is seeking to trademark Jaybo, the animated character who stars in his "Story of O.J." music video. Jaybo is a character of the controversial character in 1899 childern's book Little Black Sambo which has been seen as racist.

According to TMZ reports that the plan is to use the image for future maerch ideas such as "T-shirts, sweaters, hats, blankets, shams. dinnerware, mugs, cocktail shakers, and thermal containers.

Watch the music video that's directed by Mark Romanek and Jay himself below.