Despite intense government effort to paint rosy picture, bloggers and others peel back the facade.

With the eyes of the world turned to Beijing, human rights protesters and even bloggers detained by the Chinese government regime have been using various Web 2.0 tools to evade the country's notorious censors and shed some shed light on the darker side of the Games.

Much of the Internet has been buzzing with information touting the flamboyant opening ceremonies and updating the status of competition in popular sports like gymnastics and swimming. But a deeper look online shows that Chinese bloggers and some foreigners who traveled to Beijing to protest human right violations are using various Web 2.0 methods to get their message out.

For example, citizen reporter and Chinese blogger Zhou "Zuola" Shuguang had many on the U.S.-based microblogging site Twitter riveted to his Tweets last week detailing his detainment by the Chinese government - while he was being detained.

Online advocacy group Global Voices translated his Twitter updates during the incident.

According to the translation, he wrote: "Head of security at Meitanba Mining Group Director Liu w/ 3 others taking me now back to Meitanba Village, scared my parents." About 10 minutes later he added, "I've been made to get into their car. I want my parents to confirm what has happened today, what time and place and w/ who, the license plate number of the car I was taken away in. I'm fine, in their car, it feels a bit like I'm being intercepted."

He was released in his hometown later the same day, according to his subsequent Tweets.

U.S.-based protestor Eddie Romaro has been posting Twitter updates from within Beijing since arriving before the Olympics opening ceremony. Romaro also has been updating his MySpace profile and posting videos YouTube about his cause.