Tag Archives: Google

It’s no secret that engineers built Google+ with search in mind. When we had Guy Kawasaki on BlogTalkRadio University to talk about his book, What The Plus, Google+ For The Rest of Us, he noted that Google+ is not just a social network, but a way to drive better search results. The guy has 3.9 million people in his circles so we’re thinking he may know a thing or two about this;)

That said, Google+ is a great way to drive traffic to your BlogTalkRadio show too. Google even shares info on how you can do so effectively here.

What are you waiting for? If you haven’t already, follow these simple directions to set up your page (Guy suggests setting up an individual page over a business page).

Best-selling author Guy Kawasaki believes Google+ will ultimately win the social networking game. “This is Google, after all,” he said on BlogTalkRadio University earlier this week, noting that we shouldn’t underestimate the power of the No. 1 search engine.

Guy shared ready-to-apply tips from his book with the BTR community. Select the image above to listen to the podcast.

Guy’s chat with us was not only informative — he answered a bunch of BTR listener and host questions — but also super entertaining. At one point, he likened himself to the Pope! Listen to the full interview for a fun breakdown of this important social networking tool.

Guy: Branded pages have limitations because the person has to follow you before you can follow that person back. Your hosts are people first, brands second. If you’re representing Boeing or Porsche or Procter & Gamble, then yes, create a brand page. But for most solo practitioners, create a personal page.

Q: What sets Google+ apart from Twitter and Facebook?

Guy: Twitter is about gaining perspective, such as how long the line is at Starbucks, there’s an earthquake in Peru, etc. And Facebook is for pre-existing friends — people you know enough to care about their baby, their cat rolling over, etc. — you’re connected by blood or history. Google+ is about passions. For instance, very few of my Facebook friends share my passion for photography, so I can share those posts on Google+, which is for finding people you don’t know yet who share a common interest with you.

Q: Can you talk about the power of Google behind G+?

Guy: No one knows search like Google. Let’s say you’re interested in SXSW but can’t go this year, so during it, you want to know what’s happening. If type SXSW into Google, you’ll see standard coverage by the New York Times, Mashable, CNet, etc. All the journalistic entities. But if you type the same keyword into Google+, you’ll see posts by people you know — insider posts that are remarkably different from, say, the Christian Science Monitor‘s posts on it. Google+ gives you more personalized results.

Q: Since many of our BTR hosts have shows on topics they’re passionate about, what’s the simplest way to grow their audience on G+?

Google+ is one of the most powerful ways BTR hosts can grow their listening audience.

Q: What’s the best way to use G+ for self-promotion?

Guy: I use what I call The NPR Model: NPR provides good content 365 days a year. Every so often, they run the telethons to fundraise. We tolerate them because we feel a sense of obligation. So what you should do is become a sector expert and promote good content all the time, so that when you want to promote your stuff, people won’t be offended. The community doesn’t tolerate pimping all the time.

Guy: I post 10 times a day, 365 days a year. But that’s what works for me. 10 times a day is only too much if you post crap. I don’t post crap. I post between 7 a.m. and 7 p.m. PT, the prime time for posting. I use tools for scheduling posts. [To find out which ones, listen in.]

Q: Should we make all our posts public?

Guy: 100% of my posts are completely public. I understand the utility of posting to a specific circle, but I’m trying to post to my followers. Every post goes to my closest 2.8 million friends.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks.Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

If you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28.Get informed and get in the G+ inner circle!

BlogTalkRadio makes it easy for you to share your show with the world. And in 2011 we were happy to announce a number of *NEW* ways to help you spread the word. Take advantage of all of it to grow your listener base:

*NEW* Update your Settings with your Facebook page so you can easily communicate with your audience right from the Studio.

*NEW* Encourage your listeners to connect their accounts to Facebook so that they can share and discover new BlogTalkradio shows from their network. Here’s how.

*NEW* Update your Settings with your Twitter handle so you can easily send updates to your followers right from the Studio. Twitter tips.

We are really loving Google+ over here at BlogTalkRadio. So much so, that we’ve added a 1+ button to all of our profile and show pages. Now our listeners can share what they are loving on BlogTalkRadio on Google+ with the click of a button. And to top it off, now our hosts will be reaching a whole new set of people through their 1+’ing listeners!

And if you haven’t added our Google+ page yet to your circles, get to it here!

We just launched our Google+ page. We are so excited to be there and encourage you to add us to your circles. Be sure to spread the word to family & friends. And stay tuned for some fun and exciting updates and hangouts to come! Join us over at Google+.

Ron Perlman: Shooting the upcoming feature film Drive with Ryan Gosling was hell for the Hellboy star. “We had this scene in the Pacific Ocean where he’s trying to kill me. We shot it during high tide at 3:30 in the morning,” he tells Milling About host Robin Milling. “My back was to the ocean, I was facing the beach and this wave just came and knocked me clear 20 feet in the air and I ended up ass-over-tea-kettle. I ripped something in my knee… It’s hard to walk on it. I think I’m gonna need some surgery on this one. There’s some structural damage in there.”

Keshia Chanté: The Juno Award-winning Canadian Princess of Pop—who was signed to her first record deal at age 14, before appearing in the 2006 Bow Wow video Shortie Like Mine—stops by Real Talk to chat with host Michael A. McFadden about her upcoming album, Night and Day.

Hope Flood: The funny lady, who’s been a featured act on BET’s Comic View for 10 seasons—and who was one of only two female comedians to appear on Martin Lawrence’s Starz 1st Amendment Stand-Up special—hangs with Layin’ It on the Line host Reginald Ford.

Marianne Williamson: The Peace Alliance Founder—4 of whose books have been New York Times bestsellers—chats with Gab with the Gurus host Connie Bennett about her new offering, A Course In Weight Loss: 21 Spiritual Lessons for Surrendering Your Weight Forever.

Simon Winthrop: The Las Vegas magician, whom Harry Hamlin hailed for his “unbelievably awesome prestidigations” and Tom Cruise simply called “unbelievable,” drops in on host Olivia Wilder to discuss his artistry his private-client gigs—like the one recently staged for Google CEO Eric Schmidt.

Clarence Burke: The founding member of Chicago-based soul quintet The Five Stairsteps—whose 1970 hit O-o-h Child is ranked among Rolling Stone’s 500 Greatest Songs of All Time—stops by EnergyTwist to chat about his “Unplugged, Up Close & Personal” tour.