NYC

“The new NYC identity, designed by Wolff Olins, launched this month. The strategy is based on â€˜there’s only one New York City, but there is no one New York City’, and the identity is designed to show the rich tapestry of people, places and experiences that exist in and across the five boroughs. To show diversity, the mark itself is moveable and ever-changing and can be used as a frame that can be populated with this different content.”