Social Media

Social Media has the power to connect you with targeted audiences. Twitter®, Facebook®, YouTube®, LinkedIn® and others can help keep your audience informed with up-to-the-minute details about your participation at EASTEC.

What Social Media Sites Should I Use?

Twitter – Post updates about your company, new products, special offers and more. Use #EASTEC or retweet @EASTECFacebook – Announce your plans to exhibit at EASTEC. Engage with attendees before and after the event.YouTube – Use video to connect with your customers.LinkedIn – Develop relationships with customers and prospects.

What Should I Post to Social Media Sites?

Below are several examples of what you can post to social media to promote your booth, new products, features, and more! Copy and paste the below posts to your social media account – be sure to replace what’s in parenthesis with your booth # or company name.

Facebook
We’re excited to be a part of #EASTEC this year and we would love to see you there. Register at the link below for a free pass, using our special code. Don’t forget to plan to visit our booth (insert your booth number) while you’re at the show! We will have special products, new innovative ideas, and solutions you need. @EASTEC is at the Eastern States Exposition in West Springfield, Massachusetts May 16-18! See you there. (Add your custom landing page link)

LinkedInPersonal LinkedIn:
My company, (name), will be participating in EASTEC this year! Stop by our booth (number ___) to see new products, technologies, and find solutions to your manufacturing challenges. Click the link below for a free registration pass, courtesy of (insert company name). (Add your custom landing page link)

Company LinkedIn:
We will be at EASTEC this year! EASTEC is May 16-18 at the Eastern States Exposition in West Springfield, Massachusetts. Stop by our booth (insert number) to see new products, technologies, and find solutions to help with your manufacturing challenges. Can’t wait to see you there! Click the link below for a free registration pass, courtesy of (insert company name). (Add your custom landing page link)

YouTube
Shoot a short video of the new products you’ll be featuring at EASTEC and post it. Be sure to include your booth number, name, and a brief description of the product in the description section. Then post the video link to Facebook and Twitter using #EASTEC so you are seen by attendees.

If you have a question about social media or would like to receive your special registration link for social media, please contact Amanda Krigner at akrigner@sme.org.

Social Media Advertising

Social media advertising is a great way for you to reach your audience. It’s incredibly cost effective and can work with any budget. You’ll want to make sure you’re targeting the correct audience for your company.

Twitter:
Use an image that includes the EASTEC logo and your company logo, or you can use a product photo.

Facebook:
Use an image that includes the EASTEC logo and your company logo, or you can use a product photo. Make sure the photo copy is no more than 20%, or Facebook will not approve your ad. You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Keep it short and simple!

There are many resources available to you for social media advertising. Below is an article we thought would be helpful.

14 Tips To Incorporate Social Media Into Event Marketing

Article originally published on MarketingLand.com by Tim Carter, March 5, 2015

Social media and event marketing are like peanut butter and jelly — they are great together.

In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers — I don’t know about you, but I can’t eat a plain peanut butter sandwich.

Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.

Generate Pre-Show Buzz

1. Event Hashtags. Use the trade show’s Twitter hashtag. These days, many trade shows and events create a hashtag for the show. Connect with the people who are using that hashtag. Integrate the hashtag into your tweets to promote that you’ll be at the show. Be an active participant in conversations surrounding the hashtag.

2. Company Hashtag. Create a hashtag specific to your company or campaign. Got a contest going on or have a special event? Hashtags are a great way to get visibility leading up to the show in conjunction with the trade show event hashtag.