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If you read part I of Seattle News and Social Media, you are probably beginning to ask some of the right questions about how news drives traffic and attention.

As we dive deeper on how Seattle News is consumed, we need to understand how keywords are related to it.

This section will cover some strategies for the keywords involve in Seattle News.

For most of the numbers I’m reviewing here I used the Google Adword tool and Google Traffic Estimator.

STEP ONE: Related Keyword Traffic

Whenever I look at a marketplace, I always look at some of the ‘common sense’ words that drive traffic (via Google Traffic Estimator.) In this case I’m looking at ‘Seattle News’ as a keyword and examining the top related search keywords. This first thin I do is look at the volume of traffic, as I want to understand where the eye balls are and if there is a branding or impression scenario to consider.

STEP TWO: Related Keyword Cost

The next item to look at (using Adwords Keyword Tool) is to examine the most expensive keywords related to the original term. This often exposes areas that businesses can have an opportunity around, as well as keywords that other businesses have bid the price up. If someone is willing to spend money on these, basic logic says I should ask the question of whether or not there is reasonable business opportunity there.

STEP 3: Where is our Audience?

You can’t just assume that everyone is searching for “Seattle News” is in Seattle…. the chart below details how a good chunk of the search volume is coming from Port Angeles and Tacoma, anywhere from 25 to 75 miles away.

If I had made the mistake of pursuing “Seattle News” as a local Seattle business, I may have been reaching an audience that was simply outside of my business market. You can explore this data using Google Insights.

CLICK TO ENLARGE

STEP 4: Keyword Funnels

CLICK TO ENLARGE

Any single keyword leads to another, leads to another.

When you are using Google you can see this in action by paying attention to Google auto-complete when they try to provide options as you type in your phrase.

When you are typing in the search box, pay close attention to the words and phrases that appear. This is invaluable for discovering what journey an online audience takes to discover new information.

One of these keyword funnels may be the exact audience you want to communicate with (for advertising or search optimization and Adwords) or simply help educate you on how your consumers are exploring relevant information.

STEP 5 : The Local Market

I’ll be digging into this topic on part 3 of Seattle News & Social Media.

Let me know if you have any questions and make sure to check out some of the related articles below.

Lets face it…

There is so much data that it is an incredible task to actually comprehend it.

Like looking at a TV screen full of static…
trying to rationalize if one pixel means something.

In order to make the data actionable we need to really focus on tools to clarify what we are looking at.

We need to think about

the process of tuning into a specific channel

of segmenting data

of communicating the significance of that data

of doing SOMETHING with the data

To that end I’ve collected another list of tools that specifically help with visualizing different types of information.

Keep in mind that some of these tools just need ‘some play time’ where you trial and test different types of data until they begin to make sense to you, your audience, and your business.

You should always keep in mind

Some people are intellectual and other people are creative.

Some people visualize numbers and some people visualize pictures.

Some people read the line, others read in-between the line.

Some people think as individuals, others think as groups.

Brilliancy and genius is simple and straight-forward

If you have a visualization tool we’d love to check it out.
Please offer your recommendations in the discussion area below!

…..

“Easy to Use” Visualization Tools

Taggalaxy.de
Tag Galaxy is a very straight-forward visualization tool for clustering images based on tags and for exploring them in a simple user interface. The developer has setup some popular tags to begin exploring on the homepage, but you can easily search for your name, business, or popular industry hashtag.

Visual.ly
Is an application that allows you to create and explore visualization based on different types of social media data. They also have a fairly extensive gallery of infographics covering a wide range of topics.

TouchGraph
Is both a free and paid tool, giving options to explore Google Search graphs, URL clusters, and Facebook graphs. It has many additional options for color coding networks and finding connective points between clusters.

Social Media Oriented Tools

Google+ RipplesThis is a hidden gem, often overlooked by many. It allows you to see the way any URL has been shared by users on Google+, clustering networks around influencers on a topic and providing a timeline feature that allows you to watch how a URL spread through-out a network.

Revisit (image below)
This is a great Twitter visualization that allows you to see clustering and communication signals over the course of a specific timeframe. For social media managers and data analyst it is a good example to how some topics make a ‘big splash’ and other topics have staying power.

Tweet Spectrum
Great way to find words around related tweets and similar topics

Charting Oriented Tools

Google Fusion Tables
Useful tool that has csv and Excel options, along with a wide variety of hidden tricks (a few searches on Google)We all know about the powerhouse that is Google.

Many Eyes
A useful data visualization tool by IBM, offering a variety of sample data sets to create visualizations to explore.

If you want to see how the world news is currently trending, Newsmap gives you a color coded segmentation of trending topics across major news portals. You can select filters according to country, as well as limit results to what is happening in the last ten minutes.

Personal Visualization Tools

Visualize.me
Connects with your Linkedin account and creates a personalized infographic of your professional life. Has multiple control options for fonts, colors, and background.

InMaps– LinkedIn(see previous post, Influence Analysis with Linkedin InMaps)
Provides a way of examining your Linkedin network and the relationships that interconnect everyone, with color coding features to highlight certain key networks so that you can visually see ‘how’ people are connected (through employers, industry groups, and personal networks.)

Barry Hurd About.Me Page

Biogrify
In closed beta, a different way to capture yourself on line in creative way.

Word Based Tools

Tagxedo
A straight-forward ‘word cloud’ visualization tool. It can form word clouds from blogs, tweets, tags, rss feeds, and text import. Allows you to control the shape of the word cloud (import a company logo…) or have font/color changes.

Wordle
Another fast and friendly word cloud tool that allows you to make clouds from almost any text source.

Tag Crowd
If Tagxedo or Wordle don’t work for you, Tag Crowd is a third option that has slightly different controls.

Map Based Visualization Tools

Chart Based Visualization Tools

Data Sources (the stuff to Visualize!)

Copernichttp://www.copernic.com/en/products/agent/personal.html
Copernix is a piece of software that accesses multiple search engines using one interface. It aggregates the information, provides multiple filter options, saves search records, highlights keywords, and allows import/export of the results.

Yahoo Pipeshttp://pipes.yahoo.com/pipes/This isn’t really a data source, but a web based tool that allows you to aggregate, mash-up, and syndicate other sources of data. It is incredibly useful as a tool to build ‘minimum viable models’ for web research (but does have a learning curve.)

GNIPhttp://gnip.com
Gnip provides data from dozens of top social sites ranging from Facebook and Twitter to Youtube and Vimeo. By using a single API it allows you to access thousands of data fields that can be extracted for all sorts of competitive intelligence on businesses, community audiences, and specific people.

DataSifthttp://datasift.com
Is another social media data provider. They have a tremendous amount of information available (some overlap with Gnip, some is unique.) It is one of the few social media data providers that can provide full access to the Twitter firehose.

Spinn3rhttp://spinn3r.com
Yet another social media data company, but with focus on real-time indexing of the blogosphere or content that you specifically want. Very useful for processing large amounts of social content found on niche community sites that don’t make it onto Gnip or Datasift’s lists.

DEVELOPER BONUS

(for hard core users)

It features a great selection of 40+ scripts and files that you can use to create some great visualizations. These are mostly javascript functions, so you’ll have to know a bit of coding to implement.

Axiis
Axiis is an open source set of visualization tools that allows advanced charting and visualization on a variety of different data sets. They have a few colorful examples, such as a breakdown of browser usage month-by-month since 2002. This is a useful data-driven toolset, allowing complex charting visualization with mouse over effects for embedding results on the web.

Gephi
Like Photoshop for data. Graph visualization and manipulation software. Gephi is an interactive visualization and exploration platform for all kinds of networks and complex systems, dynamic and hierarchical graphs.

Hopefully these tools give you some remarkable new ways to create insight to your data.

If you can recommend a tool, please let us know in the comments below.

Thanks for reading

https://barryhurd.com/wp-content/uploads/2012/08/twitter-visualization.jpg413726Barryhttp://barryhurd.com/wp-content/uploads/2014/04/barry-hurd-cyber-security-smac.pngBarry2012-08-17 17:13:382012-08-17 17:13:3840+ Visualization Tools for dashboards and social business