Sure, he'll run. Can he take it?

But the real question isn't whether former Florida Gov. Jeb Bush will run for president in 2016. It's whether he can survive the inevitable onslaught of press that will accompany the run.

Not only was Jeb a popular governor, but he is the son of one former president, George H.W. Bush, and the brother of another former president, George W. Bush. Americans pride themselves on being a democracy, but they do like their dynasties — political, Hollywood and other. So a run seems like a given.

As to the press onslaught, that's a given, too, for any presidential candidate, but likely even more so for a member of said political dynasty. Jeb Bush is already showing signs of strain.

He made the rounds of talk shows on Sunday, ostensibly to promote his book "Immigration Wars." Responding to NBC Meet the Press host David Gregory's inevitable question about his intentions — framed good-humoredly as, "Who's the hottest Florida politician right now? Is it you or Marco Rubio?" Bush responded, "Man, you guys are like crack addicts. You really are obsessed with all politics."

True enough. Presidential politics put pressure not only on candidates and likely candidates, but on members of the news media, every one of whom wants to be first.

Bush better get used to it. The question was inevitable not just because he was a popular governor or is part of a political dynasty or even because he is making the rounds with his book, but because of the content of that book. In it, Jeb Bush has changed his stance on immigration, arguing in print that permanent residency "should not lead to citizenship. ... those who have violated the laws can remain, but cannot obtain the cherished fruits of citizenship."

As recently as June, Bush said something quite different to another TV host, Charlie Rose. "Either a path to citizenship, which I would support — and that does put me probably out of the mainstream of most conservatives — or a path to legalization, a path to residency of some kind."

That's a big change. It's also one that indicates he may be trying to distance himself from Rubio, a senator who's also been named as a likely leading light for the Republicans in the next presidential race, and whose position on immigration is closer to the one Bush described last year.

It will be interesting to see how Bush (the potential) III handles the scrum, especially one that's more than eager to dish up his contradictions. He's right about one thing: Crack addicts are always obsessing over the next fix.