Warner Brothers picked up the trend of denouncing the Confederate Flag on Wednesday when the company promised to no longer license Dukes of Hazzard merchandise showing the flag’s image atop the General Lee. Ben Jones, who stared as Cooter on the 1970s-80s TV series, posted on Facebook that the media frenzy would not stop him from selling the flag and related items in his Cooter’s Place stores and Hazzard museum.

Chains such as Wal-Mart, Sears, and Amazon, have joined the list of retailers who will no longer sell Confederate paraphernalia following the massacre in Charleston. Jones wrote in his post that he sides with those saying the flag stands for pride and values, and attributed the flag’s implications of endorsing racial hostility to a “wave of political correctness” that is “vilifying” rural Southern culture.

“We are not going to be shamed into turning our backs on our heritage and our convictions,” Jones’ statement read. “Cooter’s is going to sell our Southern symbols as long as there is a Cooter’s.”