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“A design persona describes how to channel personality… and helps the web team to construct a unified and consistent result,” writes Aarron Walker in Designing for Emotion. After reading this short book, I decided this would be as good a time as any to create a design persona for my thesis.

During last week’s thesis workgroup, we were introduced to the idea of getting to know our audiences through character studies. A character study is not the same thing as a persona. Personas exist to help us envision an entire demographic at a time, and the end result is often a rather bland portrait of Pure Averageness. A character, on the other hand, is far more like a human being: idiosyncratic, unpredictable and contradictory…