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7/01/2015

Kendrick Lamar’s stunning new video for his To Pimp A Butterfly highlight “Alright” has a scene where a little kid throws money out a muscle car window while Kendrick does donuts and more little kids dance on top of a cop car. It has scenes where Kendrick levitates along city streets. It has a scene of Kendrick perched atop a streetlight outside the Staples Center, the truss that held him up there digitally erased. All that builds up to a dark, topical conclusion. It’s a beautiful, cinematic video, shot in high-contrast black-and-white and directed by Colin Tilley and the Little Homies. And it might be the year’s best music video. Kendrick’s last video, for “King Kunta,” was incredible, and this one is better.