Ken will talk about Cradle to Cradle® design from its early beginnings in South America to the more mature development in North America. Diverse companies from the built environment to electronics and household paint are taking the Cradle to Cradle approach to help spur innovation and take a positive approach to product design. Ken is a European who was Director of Sustainable Product Innovation for Johnson’s Wax before moving to the USA. Ken has spent the past 22 years working in the USA.