Why it’s important to market a brand you believe in.

I’ve always made the conscious decision to work for organisations with a strong cause; a cause close to my heart. And with a love of the outdoors, I spend most of my weekends at National Trust coastlines or walking paths, so I have huge respect for the role they play in conserving the outdoors. Before I joined, I’d started to notice that what was once a very traditional brand was starting to be bolder in its marketing campaigns.

The ‘50 things to do before you’re 11 ¾’ campaign was the one that really caught my eye. From this, I knew that marketing the National Trust could get me excited – and to this day, it does.

Has my experience here lived up to expectations? Absolutely. It’s the little things that make a difference for me. Like that it’s fine to wear jeans to work – I’d hate to wear a suit. I like that there’s no pressure to work until midnight as work-life balance is important and I like that the people I work with are open and honest.

The National Trust seems to attract a certain type of person: a passionate person who truly believes in what the organisation stands for. Because people care, they are driven and full of ideas. I love being surrounded by people who inspire me every day.

Personally, I know that I deliver better results if I’m marketing a brand I believe in. And it makes me incredibly proud to hear the marketing industry talking about our work. It’s moments like those that make me realise how far we’ve come.

There’s a lot to get excited about in the future of our in-house marketing agency too. Projects that will really help shape our brand like website personalisation and the integration of offline and online analytics. The combined impact of these projects has the potential to be really powerful. It’s a truly exciting time to be part of the team.