Fireman’s Fund

When Fireman’s Fund chose to return to its founding charter of ‘supporting firefighters for safer communities,’ severl years after 9-11, they needed a way to communicate their renewed dedication to firefighters without appearing opportunistic.

Transit shelters, along with print, were part of the overall campaign, which focused on the funding issues facing firefighters today. The shelters featured stark imagery of modern day firemen and historical firefighting implements, and viewers were invited to the Project Heritage website.