From Wikipedia, the free encyclopedia

David A. Aaker (born in Fargo, North Dakota) is
a consultant and author on the field of marketing, particularly in the area of brand
strategy. He is currently a Vice Chairman of Prophet, a global
brand and marketing consultancy firm, and has authored over 100
articles and 14 books on marketing and branding. He is also
Professor Emeritus at the Haas School of Business of the
University of
California, Berkeley and an advisor to Denstu, a major Japanese
advertising agency.

His first of four brand books, Managing Brand Equity, defined
brand equity. His second, Building Strong Brands, developed the
brand identity model used by many firms. His third, Brand
Leadership, extended the brand identity model and discussed how to
develop brand building programs. The fourth, Brand Portfolio
Strategy, develops tools and concepts to create brand pro folios
that are prioritized, clear, energized, and synergistic.

His last book, Spanning Silos, addressed the silo crises caused
by product and country silos inhibiting the development of
effective and efficient marketing programs.

Books

Managing Brand Equity, 1991, ISBN 978-0029001011

Building Strong Brands, 1995, ISBN 978-0029001516

Developing Business Strategies, 2001, ISBN
978-0471064114

with Erich JoachimsthalerBrand
Leadership: The Next Level of the Brand Revolution, 2000, ISBN
978-0684839240

Strategic Market Management, 2007, ISBN
978-0470056233

From Fargo to the World of Brands: My Story So Far,
2005, ISBN 978-1587364945