Though recent weather patterns may suggest otherwise, summer is merely a fleeting memory, with that autumn feeling fast approaching. We recently stumbled upon the phenomenal work of Madrid-based studio Serial Cut, and more particularly a video they created for fashion/style giant DIESEL (who we are also especially fond of), that harkens back to those sultry summer days in the not so distant past. Showcasing their Spring/Summer collection, DIESEL commissioned Serial Cut to create this glossy, gravity defying promo loop, Melting Props, to display in store windows. We often find ourselves in awe of really well executed 3D/CGI work (here and here and here)… and Serial Cut’s work is among the best we’ve seen. In their own words: “A digital celebration of summer featuring pieces from this collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape. An ice cream cone, surfboard, and basketball all melt and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture. Get into a surreal summer immersion, where gravity is merely a suggestion!”

There’s an old adage that states “less is more.” And that maxim certainly holds true for this minimalist icon set developed for Schick. There was a notion in the Philippines that Schick was a female brand because of their popular line of lady razors, so the Manila branch of marketing and advertising giant J. Walter Thompson developed this slick set of graphic posters to combat that misperception. These fantastically bold graphics, by the team at JWT Manila, feature recognizable historical and pop culture figures with distinct facial hair (Mr. T from The A-Team, V from V for Vendetta, Salvador Dali, Groucho Marx and Charlie Chaplin) that one can achieve using Schick razors. We love how the product is seamlessly integrated into the designs. There’s certainly market research and number crunching that goes into how and where to market with visuals like these, but we don’t see why a campaign like this wouldn’t be effective here in the US. There seems to be a sort of facial hair renaissance happening right now, and aggressively bold visuals like these would be hard to miss.