The Beer Biz Looks To A More Sober 2019

Reacting to declining beer sales and a new generation of consumers embracing a healthier lifestyle, brewing giants and even some craft breweries are upping their buzz-less beer game.

And if you don’t know anyone who is currently observing a ‘Dry January’ you don’t have any friends…

Peroni (now owned by Asahi) recently announced its first ever foray into non-alcoholic beer and will soon be introducing its new Peroni Libera 0.0% in the UK.

Heineken has launched its celebrated Heineken 0.0 in the United States. And Heineken USA’s Chief Marketing Officer Jonnie Cahill is confident that the time is right for beer that supports a more-balanced lifestyle….

“For the U.S., the time has come for an innovation that disrupts the category and offers a new take on how people drink and enjoy beer.

“Heineken 0.0 brings for the first time a truly incredible beer taste to the non-alcohol space and opens a world of opportunity for people to come together and enjoy a brew that expands the drinking occasion—not limits them.”

AB InBev-owned Leffe is now offering zero alcohol version of its Abby Ale in Belgium. And while some purists might consider Leffe’s new buzz-less ale a sacrilege, a recent survey has found that 62 percent of the Belgians they surveyed felt that they drank too much.