Digital/Online Marketing Communications Strategy

commentary

No matter how long you’ve been working in the field of communications there are times when the creative spark is elusive. Those of us with frequent hard deadlines may not suffer much from writer’s block, but we’re not immune from instances where getting our thoughts to flow just so is a challenge. Anyone involved in […]

When Merriam-Webster announced the addition of 150 new words to its Collegiate Dictionary earlier this week, major social networking sites lit up like fireworks. The hashtag #MW2014NewWords got a good workout on Twitter. How apropos. After all, among the 150 new additions to the dictionary are the terms social networking, hashtag and tweep. New meanings […]

When teenagers create a mob and then wreck havoc on city streets who is to blame? If the messages to congregate are sent via Twitter and Facebook, does that mean those sites are responsible in some way? We’ll soon find out, if politicos in Philadelphia, Pa. have anything to say about it. Two City Council […]

Tom Ferrick Jr., a former columnist and reporter covering government and politics for The Philadelphia Inquirer, believes the continuing demise of in-depth news coverage signals the loss of a check in our national system of checks and balances. After all, he asserts, democracy is a form of government that relies on an informed citizenry. So […]

Think back on this past year: What had the greatest positive impact on the way you pursue professional endeavors? I’ll bet plenty of you say social networking. Of the ways people advanced their careers in 2009, it’s number one with a bullet. Twitter rose like a rocket and was named word of the year. Facebook […]

If you’ve used Google this week, you may have noticed a “Latest results” section where content is delivered in a dynamic stream. These are real-time updates pulled from various sources, including social media and news sites. There’s a scroll bar — you can move it up or down to see more items, and if you […]

Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment. He asserted, unless you can clearly identify the monetary payback on social media, many brand managers won’t give it the […]

Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and […]

Would you attend a talk titled How and Why I Failed? Many of us are programmed to shirk that one off without a thought. We want to learn how to succeed. What about a panel on failure? A person on a panel I attended at the Global Creative Economy Convergence Summit 2009 suggested the event […]

The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible to measure. Meanwhile corporate executives are hot for hard numbers that determine how PR helps specific organizational and project goals. It’s […]