Business Innovator’s Guide to the Disability Demographic

The disability community now represents a consumer market as big as China's. But only a handful of companies have figured out how to connect with its $1 trillion economy. Most seem to have no idea. Innovative companies on the other hand, particularly in the tech industry, have learned the secret.

Consumers with disabilities simply want to share in the experience of products, services and retail shopping in the same ways other customers enjoy. Businesses that accomplish this learn to design with a provocative purpose and an eye to creating meaningful consumer experiences. This book propels us beyond the long-running public conversation about providing "access" to the marketplace.

It opens up new ways of thinking, introducing us to the process of Appreciative Inquiry and the important use of Universal Design. Above all, it informs us about how to work harmony into the marketplace for all consumers, disabled or not.