Icon.pr looks to continue award success in Hong Kong

Melbourne-based independent PR agency, icon.pr, is set to continue its recent run of award success at the 2015 Gold Standard Awards in Hong Kong next month.

Icon’s disruptive campaign for NSW Farmers, Standing up for a better deal – How NSW Farmers rewrote the book on political campaigning in country NSW, has been shortlisted in the Government Relations category.

Icon
is one of only a handful of Australian agencies represented in the
prestigious awards, which will be announced on 4 December.

The Gold Standard nomination caps a big 2015 award season for the young agency, which has included a Golden Target Award, two Victorian PRIA Awards for Excellence and Government Relations Campaign of the Year award.

“With the growing focus
on digital and social platforms in PR, the opportunities for integrated
agencies like icon.pr are very exciting. As digital natives, we’re
passionate about creating campaigns that leverage new and emerging
channels, while applying the tactics and strategies that have long
defined our practice.”

Ms Painter said the
agency was growing strongly thanks to recent account wins and would
shortly be announcing a new Icon offering targeted at China.

“To
remain relevant agencies must continue to innovate and take risks. Our
upcoming venture is part of this approach, with a focus on the rapid
growth in Chinese investment and business in Australia,” Ms Painter
said.

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