Design flagship store for renowned UK ethical sports ware company, Howies .
Asked to create an interior to reflect the unique business approach of this renowned ethical clothing company; ‘higher quality clothing in a lower impact way’, Freshwest incorporated the company’s philosophy to design their flagship store on one of London’s most famous streets. All display furniture was constructed from wind fallen oak locally sourced from near the Howies headquarters is West Wales. Other highlights included a display table constructed entirely form the off cuts of the other furniture, a magnetic display wall that doubled as a black board and a water tap so that customers could refill their own water bottles to reduce plastic waste.