This is the worst thing I've ever seen

Welcome to the Matt Fiddes Martial Arts Schools website, the most successful chain of Martial Arts schools in the UK … because it offers so much more than repetitive combat drills. Combining fun with suppleness, challenge with fitness, it offers the promise of a BLACK BELT LIFESTYLE

Fair enough, not too bad, but look what it says here

His chain of martial arts clubs is the biggest and most progressive in the UK and Europe, offering an exciting blend of Kickboxing, Tae Kwon Do and Kung Fu disciplines, in a fun non-combative educational programme, which helps the pupil learn self-reliance, respect and discipline.