AllEarth Solar Power Blog

It's a familiar experience: you're talking to a potential customer and the conversation's going well...until your customer brings up a challenge and you don't have the answer. When you're close to closing the sale but are facing resistance from your customer, it's important to have the right solutions in your back pocket to ensure that they're satisfied and that you're leaving fewer deals on the table. To get you started, here are a few easy answers to some of the most common solar customer objections.

When considering any investment in solar it is critical to look beyond the simple math of the installed cost of the system. In business, an investment is assessed not on the upfront capital expenditure but rather on the longer-term return on investment. In a similar fashion, when assessing the value of a solar installation, it is critical to look beyond the upfront installed cost and focus on the long-term energy production.

One of the biggest priorities of the US solar industry has been to increase the power production of systems and reduce the cost of modules, inverters, components, and manufacturing processes. However, as the industry matures and the volume and age of installed systems increases, it has become clear that solar operations and maintenance (O&M) is an integral part of the equation for the long-term viability of any system.

When it comes to going solar, weighing your options can be confusing. For most customers, the decision comes down to buying a system outright, or financing the system through a lease/buyback program or power purchase agreement. Both a purchase and a PPA have their benefits and drawbacks, but figuring out which one is best for you requires some thought.