DOVER, NJ, November 10, 2004 – Casio, Inc., in conjunction with its parent company, Casio Computer Co., Ltd., Tokyo, Japan announces the addition of the EXILIM PRO EX-P700 to the award-winning EXILIM series of digital cameras. The EX-P700 has an ultra high resolution 7.2 million megapixel CCD with 4X optical zoom, and an ultra-fast 0.01 second release time lag (with flash off, focus locked). This remarkable high-performance, high-resolution compact camera offers the operating ease users have come to expect from Casio's EXILIM CARD, ZOOM and PRO ranges of compact cameras. The EX-P700 will be available in January 2005, MSRP $599.99.

Following in the footsteps of the award-winning EX-P600, the EX-P700 offers an even more impressive, flexible package. The EX-P700 features a 4X optical zoom (coupled with 4X digital zoom), combined with a large 2.0-inch LCD screen, offering users even more performance from the same body size. With its amazing 7.2 million megapixel CCD and fast-response design, this high-end digital camera assures a new level of imaging capability. Its full array of functions and features, such as the Business Shot function that straightens distorted pictures automatically, also raise the bar one notch higher in terms of usability.

"Casio's new EX-P700 digital truly closes the performance and usability gap between conventional compact cameras and full-sized models. Enthusiasts and casual picture-takers alike can now enjoy the superior portability of an EXILIM camera with the breathtaking high-resolution images usually afforded by much more expensive, professional-type models," said John Clough, president of Casio Inc. "The EX-P700 represents the best of both worlds in the realm of digital photography."

Comprehensive high-speed design Thorough attention to faster response throughout the operation cycle in all areas of design has resulted in a start-up time of approximately 2.0 seconds and a 0.01 second release time lag. The EX-P700 also features a high speed continuous shooting function that can take 3 photos per second up to 5 photos.

New high-performance functions

Flash Assist -- Operates during flash photography to compensate for underexposure in areas which are not reached by flash

Auto Macro -- Automatically switches between Macro mode and AF mode

Business Shot -- Business Shot function compensates for photos taken at an angle and records them as though taken from straight ahead

Icon Help -- Uses pop-ups to guide the user during the switching of settings

Advanced imaging features

Auto Bracketing -- Exposure, white balance and focus position are quickly set with a single press of the shutter. In addition, the multi-bracketing feature enables a variety of shots with different color effects to be taken in combination with the rapid shooting function.

Quick Response -- Manual shooting is made easier with the large 2.0" high-definition TFT LCD screen, which clearly displays all necessary information about shooting and effects. Manual settings can be easily changed on-screen for quicker shooting.

RGB Histogram creates a histogram in red, green, or blue separately for the optimum picture balance.

The Best Shot Mode accesses 27 camera setups in an instant. Simply select a sample scene similar to the image you want, and exposure compensation, white balance, and other settings are configured automatically.

Select the Bulb Photography mode, which takes a continuous exposure, and use the included remote control to take perfect pictures without the blurriness.

Synchro-terminal enables the connection of an external flash device.

Full-month calendar screen shows a thumbnail of the first image recorded on each date.

Slide Show function lets you enjoy a picture show right on the camera's LCD display.

The Alarm function sounds an alarm and displays a specified image at a preset time. A voice message can also be selected to play back at the alarm time.

World Time lets you select one of 162 cities in 32 time zones around the world as your home time. When traveling to another time zone, simply select the applicable city, and time and date settings are adjusted automatically.

Triple Self-timer records three consecutive images, so you can select and keep the best one.

The camera stores images in a Web browser-viewable format that allows you to browse images in an on-screen album.

Internal 8.9MB flash memory, with a card slot that supports use of an SD memory card or MMC (memory card not included).

Favorites folder lets you store your favorite or private images so they are not displayed during normal playback.