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Since 1999 Aveda has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. Last year Aveda’s Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. This the brand aims to up the Earth Month ante to $6 million.

Just how? With a Global Cut-A-Thon for Clean Water on Monday April 7th

Salons across the globe will be participating in a Global Cut-A-Thon and Beyond to raise funds for clean water projects around the world. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and other beauty services in return for a donation to Earth Month.

Here’s what’s happening in NYC!

WHO: Aveda Institute New York City

WHEN: Monday, April 7, 2014 // 11am – 8pm

WHAT: Aveda Institute New York City will participate in a Global Cut-A-Thon and Beyond to raise funds for clean water projects around the world. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and beauty services in return for a donation to Earth Month.

WHERE: 233 Spring Street

Services include:

· Student Haircuts: $20

· Professional Stylists: $40

· Master Stylists: $60

· Blow Dry: $10

· Manicures: $10

· Eyebrow Waxing: $5

Complementary Aveda Rituals of Renewal include:

· Stress Relieving Hand Massage

· Stress Relieving Scalp and Shoulder Massage

· Stress Relieving Neck and Shoulder Massage

All are welcome. Book an appointment today by calling: 1.877.283.3229 Ext. 1 *Please make reference to Cut-a-Thon when booking an appointment.

Cant’t make it to this event? Don’t worry there are still a way to participate.
As part of our Earth Month efforts, Aveda also donates 100% of the purchase price (based on its SRP $12) of our signature limited-edition Light the Way Candles, $12 to Global Greengrants Fund, a non-profit that channels high-impact grants to grassroots groups working to solve pressing environmental problems. The images on this year’s Light the Way™ Candle carton were drawn by children living in the Umbari, India village who benefited from a grant supported by Aveda and Global Greengrants Fund to AWARD (Action for Women in Rural Development) to improve the local water system. The illustrations express the joy that having easy access to clean water has brought to their lives: clean water for people, plants and animals. www.aveda.com