Every Technology Company Has a Story To Tell…

We’ll help craft yours into an integrated communications campaign.

Trier and Company is a global, integrated communications agency. We combine content marketing, social media and PR services to help technology companies build their brand and solve real business problems. Quite simply—We are tech communicators.

We have a deep bench and a broad range of skills and expertise, ensuring that we complement client teams in the most effective way possible. We help clients shape markets, outshine competitors and connect with the audiences and influencers who fuel business growth.

Trier’s areas of expertise:

Enterprise

Cloud Software & Services

Mobile & Data

Digital Marketing Platforms & Services

Analytics & Machine Learning Solutions

BPO & IT Services

How we do it

Our client base is filled with innovators: emerging growth technology companies, as well as big-name brands that are going through transformation. For each of these, we develop a custom strategy that integrates phases of discovery, communications, content marketing, social media and analytics. Explore each phase below:

Before we write a single line or send a single tweet, we take the time to fundamentally understand the heart of your company, research your industry, and review all analytical data.

We want to know not only what you do but why you do it and what drives your company. We’ll pin point the benefits, features, and values that makes you exceptional. We’ll learn what your competitors are saying. We’ll share with you what we think you should be saying.

Brand Audit

Social Media Audit

Market Research

Competitor Analysis

Market Sentiment Analysis

Website Analysis

We deliver creative strategy and expertise to help technology companies – big and small and in between – craft the right story, at the right time, to the right audience.

Positioning and Message Development

Media and Influencer Relations

Company and Product Launches

Social Media Campaigns

Speaker, Events and Tradeshows

Awards and Reviews Programs

Media Training

Our content marketing team of seasoned industry professionals help you craft your key brand messaging and corporate/product stories in the most impactful way possible.

We set you up for success by making all content optimized for social media, search engines, and trackable for measurement.

Content Creation

Contributed articles & Blog Posts

Website Content

Infographics

Content Marketing campaigns integrated with Inbound Marketing

Videos

eBooks

Whitepapers

As of 2015, there are over 1.4 Billion* unique monthly visitors on Facebook, Twitter and Linked In alone. But it’s not enough for a company to just be on a platform and occasionally make a post or a tweet.

With our award-winning social media team, Trier will creatively engage and interact with your audience and spread your message to new customers. Best of all – we create social media campaigns and manage the digital marketing efforts for your company. We do it all and we do it so well…

* Alexa Global Traffic Rank

Social Media Strategy

Social media Audit

Multi-Platform Campaigns

Platform Customization & Branding

Content Schedules & Delivery

User Engagement

Community Management

Social Advocacy Programs

Customized data and analytic weekly reports

Getting analytics is easy. In fact, with very minimal effort you easily see a dazzling visual array of visitor data, pie charts, heat maps and flow paths from dozens of sources from your website to your social media to trackable links to your mobile app or SaaS product and beyond.

But knowing how to interpret them; how to put multiple disparate reports together to paint one comprehensive picture of your audience, their needs and interactions is what separates us from the rest. Trier and Company will help you gain the true depth of value from your analytics and from there make strategic decisions to tailor your marketing efforts for maximum impact.