Being “stinky” is a teenager’s passive-aggressive attempt to impose their presence on people who would rather just ignore them and who would rather ignore the teenager’s angst-rage against their own impotence in the world (which just makes other people think they’re even less worthy of any attention). This could also apply to midlife-crisis men. Funny how those two ideas are often interchangeable… not unlike children and pets. Cater to that angst and you’re golden. 1) You’re paying attention to them even if they don’t know why. 2) They don’t really know what they want, and you’re fixing that problem by telling them what they want (like CNN). 3) They’re not very smart or else they would integrate themselves into their surroundings to affect things instead of trying to passively impose themselves on their surroundings hoping someone will notice them and let them do something.
…
So… to market hobo crotch, just use ridiculous teen-age (or midlife crisis) ideals of beauty, power and pleasure (which gets their attention) and tell them that hobo crotch gives them that. You’ll make $$$$… even if you tell them it is hobo crotch. (If I could draw worth the darn, I’d make a comic about marketing hobo crotch cologne, bodywash or whatever to that audience… with props to Scott, of course.)

Of course now whenever I pass the Axe display at Wally World (Wal-mart, and they have a rather large display thanks to the University accounting for of 50% of the population most of the year), I will be hard-pressed to refrain from pointing to it and saying “Look! They have hobo-crotch-scented body wash!”