Tag Archives: marketers

Mastering brand loyalty among Millennials is increasingly a topic of conversation across professional networks and conferences in the marketing and communications industries. According to Deloitte[1] the overall loyalty toward brands has declined for the third year in a row, attribution being made to private labels. But what are private labels anymore? Walmart’s Great Value? Cotsco’s […]

Ever been on the road driving from one point to another, thinking of all your to-do’s and you miss the exit? @#^!! On perfect cue, your GPS immediately rises to the challenge and makes the ominous statement “Reconfiguring route”. This also happens in real life more often than we’d like. We all have an internal […]

In the NY Times article published Saturday, January 14, “For many Latinos, Racial Identity is more Culture than Color” the author, Erika Lubliner reports that Cultural Identity is the main self-defining difference between Latinos and Non-Latinos living in the U.S. today. We strongly applaud the NY Times for contributing to the clarification of this matter because […]