Magnussen's first appearance came at the end of the first episode, The Empty Hearse, when he watched a recording of Holmes rescuing John Watson (Martin Freeman) from a bonfire on Guy Fawkes night. The newspaper proprietor, who urinates in Sherlock's fireplace, is played by The Killing's Danish actor Lars Mikkelsen. Sherlock says: "I've dealt with murderers, psychopaths. None of them can turn my stomach like Charles Augustus Magnussen."

Source: Viral Video Chart. Compiled from data gathered at 14:00 on 9 January 2014. The Viral Video Chart is currently based on a count of the embedded videos and links on approximately 2m blogs, as well as Facebook and Twitter.