Lead Source & Campaign Attribution How to Capture All Touch Points Using Marketo, as presented by Alexandre Pelletier at the 2010 Marketo User Summit

What lead source should you use to track your campaigns? Should you credit the first or the last one? What about all the other touch points in between? Alexandre Pelletier, Marketo super-user, will show you how to use Marketo & Salesforce.com to capture all touch points that
influenced the sales – and real world tips on how to report on it all.