Roman

About Roman

Roman graduated at the cutting edge of business administration and international economics and has extensive experience as a strategic and IT consultant. As founder of Shop2Mobi he assists retailers in the cross-channel world and is engaged in development of cross-channel marketing, mobile commerce, internet marketing, strategy and innovative concepts.

A big step for Jumbo and a Jumbo step for Virtual Shopping in The Netherlands! One of the biggest supermarket chains in Holland have just taken over one of the busiest bus stop in the center of Utrecht with a virtual store. The virtual store accompanies the launch of the new Jumbo app which has been released a couple of weeks before. […]

You’ve finally decided to start a virtual store with QR Codes! But where do you begin and how do you make sure your virtual store suits the needs of your customers? Providing your target audience with a QR Code virtual store can boost your sales throughout all channels. By bringing your store to the customer, you can create ultimate shopping convenience. This article describes how to create succesful cross-channel mobile shops with QR Codes and how to avoid common pitfalls. […]

In 2012 more than 300 pop-up QR Code stores were created all around the world. For 2013, already more than 2000 have been announced, so it seems like QR Code shopping is here to stay. Read up on the best pop-up scan & buy stores that were created in 2012. Also check out our previous popular blog post: Top 10 QR Code Store Examples. Will you be the first one to start your own popup QR Code store in your area? Get inspired and start selling your products using QR Codes! […]

In the last couple of months, QR Code Virtual Stores have been popping up all around the world. After the launch of Tesco (Homeplus) Virtual Store in South Korea in 2009, the number of virtual stores is increasing rapidly. We have gathered a number of inspiring examples of QR Code stores from the US, Europe, Asia, UK, Canada, Hungary, Netherlands, Germany, South Korea and Sweden. What’s your favorite? Have you already seen a store in your own area? Or are you the first one to start your own QR Code Virtual Store? […]

Can you enter a saturated FCMG market without expanding physical stores and quickly obtain a large market share? This challenge was formulated by Tesco in 2009, when they decided to enter the South Korean market with the Home plus formula. South Korea has a unique culture and with Tesco’s drive to localize their stores, the retailer had to come up with a brilliant idea; combine the tech-orientation of the population and their work ethic to offer an innovative QR Code service. […]

As the number of mobile devices and mobile purchases continue to grow, more and more online and offline retailers are incorporating mobile commerce into their business strategy. However, mobile commerce is not just another sales channel, but rather a convenient way to integrate the existing online and offline channels, providing your customers with an omnipresent brand and product experience. So where does m-commerce stand and what can we expect in the (near) future? […]

According to research by comScore conducted from July 2011 until July 2012, European smartphone users scanning QR Codes grew by 96% in the past year to 17.4 million. Nearly 3 in every 4 QR Code scans resulted in users receiving product information, making this the most popular type of result across Europe. “Consumer usage of QR Codes offers a new and exciting opportunity for marketers to help move consumers further down the purchase funnel”, said Hesham Al-Jehani. […]

Today we are proud to announce that Shop2Mobi is officially live! Shop2Mobi is the first online platform that lets you create your own QR Code store. By simply printing or publishing our QR Codes, you can sell your products anywhere and anyway you want! You can sign up for a free account to take a look at how our tool works or read up on some interesting articles and examples of QR Code stores! […]

Most Virtual Stores with QR Codes can be found in public places, like subway stations, malls and bus stops. But it doesn’t have to stop there.. the possibilities of QR Code virtual store placement are endless and there are some creative ways to let the store come to your customer! In this article we showcase how you can use QR Codes (or barcodes) to innovate your relationship with the customer. And the best news is; you can incorporate QR Codes into your current marketing strategy. […]

Cross-Channel marketing is believed to be the hit of 2012. But is it different from Multi-Channel and what about mobile commerce? It seems only yesterday that offline shops were threatened by their online alternatives. The tide is now turning and the big advantages of offline are becoming more evident; the customer is in the store, the brand experience is omnipresent, and marketing in high traffic places is highly effective. Combined with the rise of mobile commerce, retailers know it; Cross-Channel Marketing is here! […]