country branding

Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.

Country branding is the process of building (and managing) the way a country is perceived by the rest of the world. It is an important component to national development given its effect on global trade, investments, tourism and diplomacy. It also has a profound influence on our sense of identity and national pride.