Pentax K110D : Pentax Corporation is pleased to introduce the Pentax K110D, an entry-class lens-interchangeable digital SLR camera that combines a host of advanced technologies with a simple, user-friendly operation system and a compact, lightweight body. It brings high-quality digital SLR photography to everyone, especially to first-time digital SLR users. Developed as a starter camera for beginning digital SLR photographers, the Pentax K110D is designed to capture high-quality images with simplified operation in a variety of applications, including the documentation of hobby scenes and the preservation of family events. The Pentax K110D is introduced next to the Pentax K100D dSLR.

Pentax digital SLR lens rebate : Pentax Imaging Company, leader in the production of digital cameras and lenses, has announced the Your Choice consumer rebate program on select Pentax digital SLR lenses beginning Saturday, April 1, 2006 until July 6, 2006. The Pentax Your Choice program offers generous rebates up to $100 US that allow customers the opportunity to gear up on a selection of 12 popular Pentax digital lenses. Every smc Pentax lens features the acclaimed multi-layer coating to lower surface reflection, reduce ultraviolet rays, and deliver clear, high-contrast images. Famous for pristine clarity, superb contrast, and superior quality, smc Pentax lenses are the exceptional choice for discerning photographers of every level.

Waterproof Pentax W10 at Kelly Slater surfing event : Nothing screams "take me with you" quite like the line of Pentax Optio waterproof digital cameras. So, that is exactly what world-class surf champion Kelly Slater and his friends did when they convened recently for the second annual Kelly Slater Invitational surfing event on the beautiful coast of Kona, Hawaii, in February 2006. Equipped with Pentax waterproof Optio W10 cameras, the official camera of the event, professional photographers and celebrities alike snapped images of the activities. With the capability to capture images up to five feet underwater for up to 30 minutes, the Pentax W10 is the perfect camera for use in and around water.

Pentax 645 Digital medium format camera : It was around March 2005 when we were informed about the new Pentax Digital medium format camera. At that time there was nothing more to report on than the fact that Pentax Corporation announced the first Pentax 645 Digital medium format camera at the Photo Imaging Expo (PIE), held in Tokyo, March 2005. The expectation was that in 2006 Pentax was ready to introduce a final product or at least a pre-production model almost close to a final unit. Now, at the Photo Marketing Association (PMA) Show, held in Orlando, Florida, Pentax is ready to show their 645 Digital medium format camera to the public. And of course, as you can expect from LetsGoDigital, we have the first Live images for you!

Pentax 10 Megapixel digital SLR camera : Pentax recently launched a press release in which they unveiled a yet to be named Pentax 10 megapixel digital SLR camera body, tentatively scheduled for a formal launch in Autumn 2006. There is still little information about this new Pentax Digital SLR available, as the camera is still under development. But Pentax already showcases the new SLR camera, under glass, at the Photo Marketing Association (PMA) Show, held in Orlando, Florida. And of course, as you can expect from LetsGoDigital, we have the first Live images for you. If any more news about this 10MP digital SLR camera comes in, we will keep you updated Live from the Showfloor!

Pentax SLR camera : Pentax Imaging Company has announced three additional digital SLR products that are currently under development and will be showcased under glass at the upcoming PMA 2006 held from February 26 to March 1 in Orlando, Florida. Pentax has confirmed that the company will unveil a yet to be named Pentax 10 megapixel digital SLR camera body, tentatively scheduled for a formal launch in Autumn 2006. Along with the announcement of this Pentax digital SLR body, the manufacturer announced a tenth lens that is compatible with the Pentax digital SLR system. The smc Pentax-DA 21mm F3.2AL Limited is an interchangeable uni-focal wide-angle lens for exclusive use with Pentax digital SLR camera bodies.

Pentax Optio T10 : Pentax introduces the Pentax Optio T10 digital camera. The Pentax Optio T10 is distinguished by an extra-large 3.0 inch, high-definition LCD monitor for easy viewing and a touch-display control system that allows you to program the camera by simply touching icons on the panel as well as customize images directly on the panel. Along with the powerful raw performance of the camera's picture quality and its 3x optical zoom lens coupled with a slim body profile and a simple, intuitive interface, Pentax engineered a camera that puts the fun back into not only 'taking' and 'viewing' but also 'creating' images with its playful touch-display control. Pentax employed a high-grade aluminum alloy for the camera's exterior.

Pentax Optio W10 : Pentax is pleased to introduce the Pentax Optio W10. Furnished with superior waterproofing and dustproofing, the Pentax Optio W10 is a 6.0 effective Megapixels compact digital camera that packs a 2.5-inch LCD monitor and a 3X optical zoom lens into a slim, newly designed body. The Pentax Optio W10 was developed based on the Pentax Optio WP series, which realizes the waterproof functionality for underwater photography without requiring a waterproof case or other accessories. While continuing the development concepts of sportiness, elegance, and leisure and the waterproof and dustproof performance for reliable use outdoors or during water sports, the Pentax W10 offers improved LCD monitoring and movie recording.

Pentax Optio M10 : Pentax is pleased to announce the marketing of the Pentax M10 digital compact camera, which incorporates a host of user-friendly features and offers solid performance for a wide range of photographic applications. The Pentax 10 is a reliable, popular-class model, combining a compact, lightweight body and simple operations with a versatile 3X optical zoom lens, 6.0 effective Megapixels, a large, functional LCD monitor, and other user-friendly features. Coupled with its exceptional battery life, the Pentax Optio M10 digital camera offers fun, easy digital photography for a variety of occasions and applications to many different users, regardless of photographic skill and experience.

Pentax UK appoints key account managers : Pentax UK announces the appointment of two new Key Account Managers (KAMs) to its Imaging Systems Division. Tim Stevenson and Michael Tate will provide dedicated support to a range of retail partners across a number of diverse channel sectors. As part of Pentax’s newly developed channel strategy, both KAMs will focus their support across the photographic, consumer electronic, IT and mass merchandiser market sectors. Stevenson joins Pentax from BSkyB, where he held a Business Development Manager position while Tate joins from Douwe Egberts, where he held the position of Business Development Manager and will apply some of the key skills he has gained from his work in the drinks industry.

Pentax UK Celebrates 25 Years : This year marks the celebration of Pentax UK’s 25th anniversary. A subsidiary of the Pentax Corporation of Japan, it formally established in the UK in 1979 to directly market Pentax products and services, embracing a brand that had enjoyed an envied reputation for continued innovation in the field of optical technology since the 1950s. Pentax has successfully cemented its position with a range of divisions now servicing the UK market, from imaging systems, medical, to surveying. All of these divisions are recognised as innovators their respective fields and have built loyal customer bases, serving to fully embed the Pentax brand into the hearts of the British public.

Pentax SLR camera plant to be built in Vietnam : Pentax Corporation is pleased to announce that it will expand the production capacity of Pentax VN Co., Ltd., the company's overseas subsidiary based in Vietnam, with the construction of a second plant. Pentax VN specializes in the manufacture of optical instruments and components. This move is made to prepare for the expected increase in demand for interchangeable lenses for digital SLR cameras, as well as to respond to intensifying price competition in both the domestic and international markets. In addition to the current plant, which has 6,700m² of floor space, Pentax will build a new 6,000m² plant within the same Pentax VN compound by October 2006.

Pentax Optio WPi Valentines Day gift : Pentax offers popular waterproof camera in red and blue for Valentine's Day giving. The line of Pentax waterproof digital cameras is now available in red and blue as well as traditional silver just in time for Valentine's Day giving. The Pentax Optio WP series digital cameras offers high resolution for shooting performance in a variety of conditions and features 6.0 effective Megapixels packed in a slim body that captures images up to five feet underwater and offers a JIS Class 5 dustproof rating. Perfect for extreme indoor or outdoor adventure, the Pentax Optio WPi offers high resolution images with a quick start-up, a 3X zoom lens and an ultra-fast 9-point Auto focus to keep subjects sharp.

Pentax *ist DL kit price reduction : Pentax Imaging Company has announced a significant price adjustment on the *ist DL digital SLR camera with 18-55 DA lens kit. The price reduction from $799.95 US to $599.95 US takes effect February 1, 2006. "Digital single lens reflex cameras with interchangeable lenses are gaining in popularity as products have become easier-to-use and prices have fallen," said Ed Lee, director, Consumer Services and Digital Photography Trends Service, InfoTrends, Inc. "Consumers wavering between a higher-end compact digital and a digital SLR will take note of this new Pentax pricing as will consumers who have been considering an upgrade to a digital SLR," added Lee.

Pentax *ist DL2 DSLR : Pentax is pleased to announce the marketing of the Pentax *istDL2 lens-interchangeable digital SLR camera to offer the fun and excitement of high-quality digital SLR photography to many levels of photographers, especially first-time digital SLR users. Developed as a proud successor to the *istDL, the new Pentax ist DL2 digital SLR inherits many of its predecessor’s popular features, including a compact, lightweight and easy-to-hold body and a simple, accessible operation system. At the same time, it provides several improvements and additions, such as an increased number of AF sensor points and eight user-friendly Scene Modes. As a result, it delivers greatly enhanced overall cost performance to its users.

Pentax *ist DL2 rumor : According to the Asian website Akihabaranews.com we may expect another digital SLR introduction around PMA. The information we read on this website is not official yet but the product shots look pretty real to us. So, within a very short period of time we see Samsung entering the digital SLR market with a cooperated Pentax-Samsung digital SLR camera, followed with a D-SLR camera which is produced by Samsung itself later on this year. In the meantime we may assume that Pentax will follow with a new D-SLR camera of their own, which might be the one we are talking now, the Pentax *ist DL2. Either way, 2006 promise to be the year of the digital SLR camera. In the meantime bookmark our special PMA website!

Pentax DSmobile 600 scanner : Pentax Imaging Company announced today the introduction of the Pentax DSmobile 600 scanner. The powerful, compact, lightweight 600-dpi color scanner combines dynamic software with exceptional quality scanning for easy management of documents and photos. Built for use in the office or on the road, this Pentax DSmobile 600 scanner provides higher resolution and more powerful speed than previous Pentax mobile scanners. The advanced technology sheet-feed scanner and software are specifically designed for compatibility with Windows XP, 2000, ME and 98SE. Measuring a mere 1.5 inches in height, 11 inches long, and weighing just 12 ounces, the DSmobile 600 offers quality scanning when space is an issue.