Actus | Identité

In late November 2018, the Grand Palais played host to L’Usine Extraordinaire, a life-size factory that aimed to give the industrial sector more modern image of a promising future to attract young talent. For this event, the Agency designed and produced 2 motion design animations and 2 testimonial videos in just 6 weeks! It was developed for “Osons l’Industrie”, a project led by Alliance Industrie du Futur, in collaboration with Onisep, UIMM, ITM and ENSAM, as part of a continuing collaboration that began in late 2017, where the Agency’s mission was to promote the occupations of Maintenance Technician & Production Line Worker.

The Green-Acres.com real estate advertising website has been strengthening its reputation in Portugal by sponsoring prime time TV programmes around the FIFA World Cup. The Portuguese fervour for football, Cristiano Ronaldo’s team and this international event has inspired this exceptional operation.
Thus, over the months of June and July 2018, ComNext is advising on and purchasing 25 prime time shows for its client on Portugal’s leading mainstream public TV channel, RTP1, along with more than 48 shows on the 24-hour television news channel RTP3.
An ambitious programme aiming to develop its presence in a growing market.

Following a call for tenders, Pathé entrusted us with its new look annual brochure for 2017 (French and English versions). The agency has drawn upon iconic rooster Charlie to offer a new reading experience, guiding readers through a presentation of innovative cinema technology, as well as the films of the year.

There’s also a digital responsive design version to be discovered, put together by our teams.

The agency has taken charge of the artistic direction for a series of BtoB presentations:
Advice on organising messages, forging an identity for the collection (cover, inside pages), creation of icons, tables and template layout…

Alliance Industrie du Futur selected ComNext to showcase the content of its ‘Osons l’Industrie’ portal, a collaborative project in partnership with the UIMM, IMT, Arts et Métiers ParisTech and ONISEP, all under the auspices of the CNI.

The aim of the portal is to provide information on the development of jobs, qualifications and skills in a rapidly changing industrial environment, responding to the requirements of the digital revolution and new technology. The targets are young people seeking careers guidance, along with active employees or individuals undergoing retraining.

To enhance the content, ComNext drew upon what was written, compiled, collected and produced by the working group on each of the 5 themes – Maintenance, Big Data, Management, Production, Logistics/Supply Chain – to:

1 – Select the information in order of priority: what content is relevant to the website? what about the presentation?…

2 – Popularise the messages and create a reading experience suitable for “uninitiated” targets, with the simple aim of making people want to learn and orientate or re-orientate their career paths with a focus on 1 of the 5 themes;

3 – Design an attractive presentation for the targets: defining an editorial structure, flatplan and graphic line for a first positive introduction to each theme;

4 – Create editorial and graphic coherence between each theme.

In working towards the final result, we supported Alliance Industrie du Futur with editorial and communication advice, writing the titles and rewriting the content where necessary, as well as the graphic design and layout. In addition to these various skills, there was also a project management requirement, exchanging ideas and discussing with the 5 ‘Osons l’Industrie’ partners before setting down content in writing.

ComNext is proud to have created the logo for “A Better Life”, a social enterprise that contributes to the development of rural communities in Africa, in particular the Sahel. This logo symbolises Africa and agriculture, conveying a positive message in a modern, simple and impactful manner.

Genclis’ primary mission is to develop tools for high precision predictive medicine. The company has selected ComNext to redesign its logo so that its identity matches its development and ambitions for 2016. The new identity was unveiled with the New Year campaign, also designed by the Agency, with an “animation” bias for an entertaining, modern and technological way to tell the story of the creation of the new logo and provide some specific information about Genclis.

As exclusive reps for Indian designer Mukul Goyal in Europe, Pulsaï selects and imports luxury objects and items for the home/office. The company is particularly focused on capturing markets in French and German speaking countries. ComNext devised Pulsaï’s global identity starting off with the logo and graphic charter and then moving on to the website: www.pulsai.com and press packs etc. All these different factors unite to convey an image that is design and quality orientated.

Launched almost 40 years ago SOS Sahel continues to strengthen its position in the market place by rethinking and updating both its communication tools and image.ComNext was selected to help this NGO update its identity on the worldwide stage. It now boasts a new and stronger image that reinforces company values of solidarity, commitment and expertise.Having established the company’s new identity and graphic charter ComNext then turned its attention to advertising tools that would boost the impact of the NGO’s messages (internal documents and documents destined for sponsors and partners).

In 2012 VDR celebrated its 15th anniversary. ComNext helped the brand reposition itself in the market place and rejig the expansion of its operational processes. Our Agency is currently working on creating VDR’s new visual identity as well as putting a new spin on all the company’s communication tools.
In the pipeline: graphic charter, sales brochures, website, mail outs, and press releases.

Bernard Controls put us in charge of all its advertising for 2010, from changing its identity to steering the company’s new institutional and operational tools.
By developing its name, the Group wanted to introduce a long term, unifying advertising strategy for its 8 subsidiaries and confirm the brand’s objectives as meeting the expectations of its prestigious customers.
ComNext set up a communication platform fitting the new name that suggested reliability of the first order and a simple advantage: trust. ‘Invest in confidence’ is now the brand tagline. The company’s objectives of being listed on the stock market, combating counterfeiting and positioning itself as a key player in other sectors apart from the nuclear field are well on their way.