226: Shifting Paradigms—Weight Loss to Health Gains!

How many clients come in just seeking weight loss? And when they don’t see immediate and dramatic change, are they out the door in a flash? The best defense against losing those clients is to implement strategies so clients see the importance of exercise and healthy living, thereby shifting the sole focus away from weight loss. This session will introduce a seven-step program that will help you to better educate your clients so they will feel like winners in the game of losing.

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... moreNicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has authored numerous books, including Nicki Anderson’s Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year and she lectures all over the world teaching fitness professionals the value of solid business practices.
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