Justin Bieber looked buff and manly in his new ads for Calvin Klein underwear. But there’s much less there than meets the eye, according to the original un-retouched photo. (Photo: Calvin Klein)

Justin Bieber’s buff appearance in new Calvin Klein ads, including a massive bulge in his underwear, is the result of extensive digital PhotoShopping, according to a comparison of the photo with the original, which shows Justin to be far wimpier and boy-like.

Bieber’s muscles are rippling in the new advertisements, along with a massive bulge in his Calvin Klein underwear.

But the real sleight-of-hand involves how Bieber was beefed up in the ads. The un-retouched photo was obtained by breathheavy.com, a gossip site.

Bieber’s arms, chest and back were made to look significantly larger, along with his neck. Dark shadowing enhanced the look of his physique.

The singer also got a butt lift and what looks like a penis enhancement.

Bieber was “was basically a douche,” on set, a source told the Web site. “He hit on [fellow model] Lara several times and she had to stop him, basically calling him out on being just a child.”

Bieber also has used the debut of his new Calvin Klein ad campaign to hype sketchy diet doctor Carlon Colker’s supposed “miracle” bodybuilding supplement known as MYO-X. But the product’s effectiveness is as illusory as Bieber’s fake muscles.

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Keith Girard is Editor and Publisher of TheImproper, New York City’s cutting edge arts, entertainment pop culture and lifestyle Web magazine. Before that, he was editor-in-chief of Billboard magazine and a reporter for the Washington Post among other media positions.