Cookies and Internet Advertising

The use of cookies on broadband.co.uk

This site incorporates the use of cookies. Cookies are small data text files that are sent from a server computer during a browsing session. Cookies are typically stored on your computer's hard drive and are used by websites to simulate a continuous connection to that site.

By visiting Broadband.co.uk with cookies enabled, we assume that you want to use the services we offer, and that you accept our use of cookies. It is possible to turn cookies off, disable individual cookies, or to set it so that you are alerted if a website tries to store a cookie in your web browser. To do this, you should check the help section of your browser. Please be aware that if you turn cookies off, you may not be able to use all of the services we offer.

At Broadband.co.uk we use cookies for several reasons

Personalised Content

Cookies allow us to save your information and preferences when you use our availability checker, test your broadband speed or compare broadband deals. This saves you time and improves the performance of future broadband searches on our site.

They also allow you to compare your internet speed with your previous results on our broadband speed test, or to opt out of receiving certain types of information and notifications. Cookies are also used to help ensure accuracy of information when customers rate their providers, preventing repeat ratings within a one month period that could skew results.

Statistical Purposes

Cookies allow us to collect anonymous data about how many visitors the site receives and the pages people are most interested in. This helps us to improve the site in order to provide the most useful content for our visitors.

Occasionally we will use cookies to test improvements to our website, serving different versions of a page or feature to different visitors and recording the performance of each version. Cookies allow us to make sure you consistently see the same version of the tested page or feature and help us to determine whether the changes have improved the user experience.

When you click on a link to visit a broadband provider's website, that provider or their partner service will drop a cookie in your browser that lets them know you came from our website and from which page. This can provide useful marketing research for both Broadband.co.uk and the providers we list on our website.

Advertising and social networks

When advertising campaigns are displayed on broadband.co.uk, third party advertisers or advertising networks will use cookies to keep track of the adverts that are displayed and which are clicked on in order to assess how effective their ads are.

They may also use this information to personalise ads, serving you content that may be of interest to you. It should be noted that we do not have any access or control over third party cookies.

When Broadband.co.uk runs advertising campaigns to attract visitors to our site, cookies will be used to determine whether these campaigns have been successful.

As our website uses social sharing buttons, sites such as Facebook, Twitter and Google Plus will drop cookies in order to provide you accurate information, such as displaying when you've 'liked' something. These cookies may track the sites that you visit and engage with.

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