Away-from-home tissue and hygiene sales grew by 4% in value terms in 2015 to reach MYR193 million. Robust growth was driven by the construction of hotels, restaurants, cafés, shopping malls and tourist attractions. Older establishments typically do not provide tissue products, thereby hindering demand for away-from-home tissue. As older establishments are gradually being replaced by modern shopping malls and restaurants, the demand for away-from-home tissue products is rising.

Euromonitor International’ s Away-from-Home Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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Away-From-Home Tissue and Hygiene in MalaysiaAWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIAEuromonitor InternationalMarch 2016

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