Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

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KDDI R&D Laboratories has developed XEUS (XML document encoding with uniformed sheet), software for encoding XML data at a high compression rate and decoding it on a handset using low-power memory. XEUS enables the sender to verify the validity of data and convert data formats when compressing data. The compressed binary data is treated as Linux and Windows libraries as well as an Apache module, and the decoded data is treated as BREW and Windows libraries. KDDI and Okinawa Cellular will use XEUS for EZ News Flash, a new broadcast/multicast service the carriers will provide on fall/winter handset models for their au cellular services starting in September.