Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

SiteKreator Launches SiteKreator Business Edition

SiteKreator, a Web2.0 solution for building and maintaining an interactive online presence, has announced public beta of its new SiteKreator Business Edition for entrepreneurs, small-to-medium-sized businesses (SMBs) and independent professionals. Business Edition starts at $95 per year, including hosting, and is now available at the Web site.

SiteKreator enables businesses to implement interactive Web2.0 features, such as blogs, Webforms, and discussion forums, to engage visitors, create two-way communication, and convert them into repeat customers. Web site information can be tiered through multiple content layers by adding members-only areas and registration forms to encourage visitors to share key information in exchange for access to deeper layers of content.

It interfaces with third party systems including PayPal, ecommerce solutions, Google Search, and QuickBooks. SiteKreator Websites are also search engine optimized, enabling businesses to set search keywords, descriptions, and integrate Google sitemaps. SK Business Edition provides comprehensive documentation, interactive wizards, and animated tutorials designed to shorten the learning time. Global, high performance hosting and live technical support is provided for all customers.