UFC on Fox 2 Peaks with 6 Million Viewers During Evans-Davis

By: Mike WhitmanFeb 1, 2012

Rashad Evans' locked up over 6 million pairs of eyes against
Phil Davis on Fox. | Photo: Dave Mandel

The viewership for UFC
on Fox 2 peaked during the evening’s main event on Saturday
night, attracting over six million observers during Rashad
Evans’ unanimous decision victory over Phil Davis at
the United Center in Chicago.

Fox officials announced the news on Tuesday, also revealing that
the main event posted a household rating of 3.4. The two bouts
preceding the headliner showed steady growth prior to the main
event, as Chris
Weidman’s decision victory over Demian Maia
netted a rating of 2.2 and an average viewership of four million
observers. Meanwhile, Chael
Sonnen’s unanimous nod over Michael
Bisping attracted an average of five million viewers and posted
a rating of 2.7.

According to the figures released by Fox, the broadcast also posted
a 2.4 rating in the adults 18-49 demographic, nearly eclipsing the
combined ratings of ABC, NBC and CBS (2.5) during the time period.
Additionally, the UFC broadcast earned a 2.5 rating in the adults
18-34 demographic, far outshining the combined ratings of the other
three networks (1.4).

The UFC’s second effort on Fox fell short of the total viewership
mark set by the promotion’s inaugural effort on the network, which
earned an average of 5.7 and peaked with 8.8 million viewers during
Junior dos
Santos’ heavyweight title-winning first-round knockout victory
over Cain
Velasquez.

Fox also noted that the promotion’s sophomore broadcast showed
growth in the male 25-49 and 25-54 demographics, increasing
viewership in the categories by three percent. Additionally, the
male 35-54 demographic showed four percent growth compared to
UFC on Fox 1.