Friday, September 24, 2010

[article] Jangki #8 ratings

MBC Wed Thurs drama Playful Kiss is once again facing the pain of a decrease in ratings in just a night.

According to AGB Nilson Media Research Center, Playful Kiss that was broadcasted last 23rd September recorded ratings of 5.8% nationwide. This was 0.5% lower than its 7th episode on 22nd September at its personal highest 6.3%. With KBS 'Baker King Kim Tak Goo' having ended its run and SBS 'My girlfriend is Gumiho' paused for a day due to Chuseok on 22nd, it managed to show an increase in its ratings as it surfaced as the biggest beneficiary. However on 23rd, with KBS airing the special programme of 'Baker King Kim Tak Goo' and with SBS airing 2 continuous episodes of 'My girlfriend is Gumiho' (13th, 14th episode), inevitably, Playful Kiss has once again faced a decrease in its ratings.

KBS 'Kim Tak Goo Special' that was aired during the same timing slot recorded 16.8% (as per AGB Nilson) whilst 'My girlfriend is a Gumiho' recorded 15.2% nationwide for its 13th episode.

On the other hand, on this day's Playful Kiss episode, Bong Jungu (Lee Taesung) who had been keeping that one strand of fringe has now cut it off and transformed into a neat and clean image as he expresses his heartfelt feelings towards Oh Hani (Jung Somin), attracting attention for that. Yoon Haera has also divulged her love for Baek Seungjo (Kim Hyunjoong). As Yoon Haera confesses to Baek Seungjo daringly and straight-forwardly, this 4-sided loveline thus begins its tension hereafter.

According to TNmS Research, 'My girlfriend is Gumiho' recorded an average ratings of 20.9% for the day which wasn't just the Number 1 amongst Wed-Thurs dramas but also the highest rated programme for 23rd September.

In particular, Episode 14 that began airing beginning 11pm on 23rd September has recorded 22.5% of ratings, which was its personal highest, while Episode 13 that began airing since 9.45pm on 23rd September as well reecorded 19.4% of ratings.

While KBS2 'Baker King Kim Tak Goo' who had been reigning the Number 1 position for its drama ratings recorded 17.9% with its special edition. Variety 'Happy Together' that followed after 'Baker King Kim Tak Goo Special' also recorded 8.8% of ratings. MBC 'Playful Kiss' instead remained at 6.0%.