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Online Publishing

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

Are you a fan of Business Insider? It's a website that generates million of unique users each and every month. They have an amazing knack for delivering the news with killer headlines that get attention (hot hot click bait!). The... Read more

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

What would you make out of a question like that? Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics, BitCurrent, Year One Labs and one of my weekly link buddies) asked of Hugh McGuire (PressBooks, LibriVox,... Read more

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

The Internet is like an elephant: it never forgets. Whether it's a deep cache, a like on Facebook, a retweet, a simple Google search, a screen capture or more, it seems like the Internet is a massive repository for everything... Read more

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

How would you feel about reading an article in your local newspaper that never ended? It seems like the latest buzz is all about creating content (books, magazine or newspaper articles) that never end. Well, I shouldn't say "never," but... Read more

By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo) invited me down... Read more

Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the... Read more

Everything was fine and dandy until the other day. To write my Blog posts, I use a Windows-based piece of software called, Windows Live Writer (by Microsoft). I love it. I love it so much, that when I switched from... Read more

Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go through the hassle of thinking up unique thoughts, trying to formulate them into sentences and paragraphs, and then pull it... Read more

Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced Marketer. It's easy to create a title for yourself. It's easy to be provocative. It's (fairly) easy to get people... Read more

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text,... Read more

Many of us are in awe over what's happening to the newspaper industry. Many of us worry that the book publishing industry might be right at the beginning of where the music industry was as Napster broke through to the... Read more

If you're interested in a career in Journalism, think long and hard about what it will mean to "be" a Journalist in the next six months. Here's the dark: Journalism 2.0 - ABC's Gibson out of touch, sends college journalists... Read more

When everyone is linking to everyone and everyone has their own publishing platforms to share their thoughts, what happens? One of Google's amazing gifts is how it is able to take one page of web content and assign some level... Read more

Why is it that most businesses are fine with either keeping things just as they are or cutting back on what they had planned to do? Not a day goes by that we don't see one of the many major... Read more