IceWEB
is a unified storage player that has been in the market for a number of
years, with a big footprint in federal government. But the market is awash in
new primary storage offerings, many of them focused on unified storage. NetApp
obviously held the reigns for a long time, but a few representative recent
contenders include Scale
Computing, Nexsan’s
E5000, Dell's
Fluid File System offerings, companies like Nimbus,
and more. This newly crowded market means that even established unified storage
companies have to have concrete differentiators from their competitors, or they’ll lose out to more attractive new
offerings.

IceWEB seems to have some clear differentiators including an enterprise-grade
storage subsystem and a user interface that is more user-friendly than many
we’ve seen. These two differentiators should help IceWEB to go further than
competitors in delivering both infrastructure and operational efficiency.

·The
underlying storage subsystem seems to be built for enterprise-class primary
use, and is architected for better workload isolation and more granular
performance tiering (including across SSD) than many products in the market.

·A
highly polished interface that looks more sophisticated than a lot of the other
stuff that has been coming to the market. At first glance an interface may not
seem like a real thrill. But a highly useable interface is conducive to better
user adoption and comfort, which in turn makes a unified storage offering even
more attractive and marketable.

It
seems like IceWEB has something to show off, and I'm personally looking forward
to putting their product under the magnifying glass to see if the efficiency
factors really surface. Perhaps we'll see them in the Taneja Group Lab in the
near future.

“Taneja Group’s
publication on IceWEB today places the latest building block in the industry’s
growing consensus of IceWEB’s value and differentiation in unified data
storage,” said Steven Toole, IceWEB’s CMO. “In the rapidly evolving information
technology sector where yesterday’s leaders can quickly fall from grace, it’s
independent industry experts such as Taneja Group who keenly spot the next
rising stars on the horizon. Enterprise IT decision makers expecting more from
storage vendors will look to this analyst expertise to guide their buying
decisions.”

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