Introducing The Nike Football App

Nike Football introduced this week a new app, which features the best the brand’s division has to offer.

The mobile app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product. It also serves as a gateway to the professional game through the Nike Academy — the U.K.-based academy for young players, based at St. George’s Park National Football Centre.

When it launches, the Nike Football app will be the only way to earn a place at the Nike Academy, via registration for all Nike Academy-related trial events.

Additionally, it features custom football emojis within its chat feature, and uses geo-tracking technology to allow members to set up matches around the world.