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We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Outdoor advertisment created by M&C Saatchi, Spain for Mapfre, within the category: Finance.

Toy Story was premiered 17 years ago
Life passes faster than you think. Pension Plans