The rating process from vendors using a manufactured rate book is becoming an increasingly inefficient practice when customers are expecting real-time and accurately updated quotes. Recognizing this pain point, CSSI and Aviva acted on the opportunity to improve the rating journey using digital technology that will help brokers streamline the rating process significantly. The direct rating API improves rating accuracy, allows for rate updates in real-time, rate maintenance efficiencies and the ability to react to market conditions in a more timely fashion.

“We’re excited to bring direct rating to market with CSSI for the first time,” says Paul Fletcher, SVP of Distribution, Aviva Canada. “Our goal is to create a compatible rating engine that serves a multi-market purpose. This will not only improve the customer experience in the quote journey, but it’ll also allow brokers to do business more efficiently and effectively.”

Custom Software Solutions Inc. (CSSI) was founded in 1991 and is a leader in the development and delivery of information technology and business process automation systems for Insurance Brokers, Companies and MGA’s in Canada. Our proven Broker products, The Broker’s Workstation, IntelliQuote, The Underwriter’s Workstation and I-Biz, and Insurance Company Products, I-Company, I-Broker, and I-Biz, are today providing significant efficiency gains leading to increased productivity and decreased operating expenses for both Broker and Company users. CSSI boasts a team of highly experienced programmers, insurance industry professionals, and certified computer technologists. CSSI services its growing clientele of Brokers and Insurance Companies from its offices in Virden, MB. For more information, visit our website at www.cssionline.com.

About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.8 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for our customers and our communities. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast to coast. Learn more at Aviva.ca.