Upstart online shoe-seller SHOEme has doubled its brand selection and now claims to be “Canada’s largest shoe store” based on selection. However, the company will have to deal with heightened competition from the likes of Ohio-based Designer Shoe Warehouse (DSW).

“There will be a lot more competition in Canada,” Retail Insider analyst Craig Patterson told Business in Vancouver. “DSW is huge. It’s a risky deal,” Patterson said. “DSW could be a nightmare for SHOEme.”