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Monthly Archives: May 2013

Starting a new job, I think it’s fair to say, brings a mixture of anticipation and trepidation. It is a step into the unknown. For me, this step has involved making the pilgrimage back to Yorkshire after sampling London life. There are lots of benefits to working outside of the Big Smoke. Two of the…

Friday 10 May was set to be a particularly ‘challenging’ day for the Acceleris team. No, a client crisis had not just erupted, but the annual team away day was upon us! There had been a lot of debate prior to this about whether to take the easy route and spend a leisurely day together…

By Peter Davenport, Managing Director at Acceleris An overly-suspicious person might think there was something inherently risky in anything to do with the letter ‘S’ when it comes to crisis potential; Starbucks, Sunderland Football Club, Savile, Stuart Hall and, of course, Sexual allegations! The one thing that links them all is that they were each…

So far in 2013, the buzzword of communications has been “content marketing”. Effectively this is content creation and an important discipline for anyone working in the social web today. It positions businesses as experts and thought leaders, it feeds into SEO campaigns boosting website visibility and it’s an important way of controlling how customers perceive…

In the era of social media where information can travel around the globe instantly, an issue can suddenly emerge and, before you know it, evolve into a fully fledged crisis demanding swift action. Last week there was a particular crisis on everyone’s lips: the Suarez biting incident. The bizarre actions on the pitch demanded quick…

The Boston bombings and their dramatic aftermath will go down in history as the first unscheduled international news event to break and unfold on Twitter and other social media sites, in real time for a mass audience. Instant, high volume reporting by those at the scene of the atrocities, then in attendance at hospital emergency…