As the shutdown entered its second week, the GOP, which has taken the biggest hit on its brand, slid another 5 percent, for a total drop of 17 percent in two weeks to 60 percent, according to Brand Keys' survey. Any score in the low 60s is considered a brand in trouble, said Robert Passikoff, president of Brand Keys.

The Democratic brand has held up better among consumers, but it also slipped another 3 percent to 73 percent, for a total 10 percent drop since the shutdown.

Here are Brand Keys' brand scores, based on a survey of 450 registered Democrats and 467 registered Republicans:

As the shutdown entered its second week, the GOP, which has taken the biggest hit on its brand, slid another 5 percent, for a total drop of 17 percent in two weeks to 60 percent, according to Brand Keys' survey. Any score in the low 60s is considered a brand in trouble, said Robert Passikoff, president of Brand Keys.

The Democratic brand has held up better among consumers, but it also slipped another 3 percent to 73 percent, for a total 10 percent drop since the shutdown.

Here are Brand Keys' brand scores, based on a survey of 450 registered Democrats and 467 registered Republicans: