How much love do people have for this? Two days ago, Storybook's Instagram boasted 10,000 "new friends." By Friday, that number was up to 40,000. According to Erin Maynard, it was only a matter of time before the sisters, who "have been fangirls all our lives," made a foray into cosmetics.

"It's in our blood," she said. "As fans of all things sparkly, magical and mystical it was a logical next step to crossover our fandom businesses into cosmetics."

Now, if only the brushes could put the makeup on for us, that would be really magical. Storybook is still nailing down exact pricing, and we'll update this story as information becomes available.

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