Athletics

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

the podcast

Hosted by Lougan Bishop and Jackie Vetrano, Higher Ed Social is a bi-weekly podcast dedicated to those that work in higher education. In each episode, we dive into the lives and careers of people who help make colleges and universities work. So sit back, relax and get ready for some fun conversation.