Candidate shares naked truth

It would seem the aspiring politician believes, "Getting naked in front of your friends for no apparent reason" and "Not being pregnant" are appropriate views for a prospective Member of Parliament.

As Facebook continues to become an important and powerful tool for all political candidates, Mr McFarlane said he did not believe what he "liked" on his Facebook page would lose him votes come polling day.

"It is fairly trivial really. I do not think it is all that important," Mr McFarlane said.

However, while some online activity can have embarrassing consequences, other political candidates have used Facebook to their advantage.

Mr McFarlane's opponent in the upcoming election, LNP candidate John McVeigh said people should be cautious when posting things on the internet.

"The emergence of social media is a new phenomenon for all political parties," Mr McVeigh said.

"Anyone using Facebook certainly needs to be mindful of what they post or what is available on their page," he added.

Member for Toowoomba North Kerry Shine said social media had allowed him to reach a totally new audience.

"When I first ran for parliament in 1998 there was no such thing as social media," Mr Shine said.

"I am not a young person anymore but Facebook has certainly allowed me to get my message across to a younger demographic," he said.

These sentiments were echoed by the LNP candidate for Toowoomba North Trevor Watts.

"It is a useful tool for me as I can communicate with members of the community and volunteers," he said.

"The more ways we can engage the community are obviously better for all."

Meanwhile, Bob Katter's Australian Party candidate for Toowoomba North, Peter Pyke, recalled his first election campaign.

"This is the first election campaign I have been involved with where social media has been a powerful and effective communication tool," Mr Pyke said.

"I remember in my first campaign I had a mobile phone that was the size of a house.

"Nowadays you can run a small country with a smart phone. Things certainly have changed," he said.