Pick one of the described system within an aircraft and explain how a possible failure can cause the plane to explode or crash. Be as detail as you can in your explanation. Marks will be based on the following:

You must provide evidence to support your solution. This does not need to be as complex bibliography, but you must be able to prove your scientific facts by identifying where you had received the information.

You can have and present your own opinion, but it must be supported by facts and scientific evidence.

Select one (1) of the ten (10) construction project described in the video and answer the following question:

Why do you feel your group’s selected project should be considered to be the best man-made creation of our modern times.

Provide an explanation to your answer

Identify any other related project(s) since the video was made that can be equal or better than the example your group had selected. Explain why this is better

Identify a possible fault or area of improvement for your group’s selected project. Be creative but not outrageous and/or inappropriate.

You may choose to submit a group response (up to 3 people in the group). Make sure everyone’s name is attached to the response. Keeping in mind that everyone in the group will receive the same mark. If Mr. Yu does not agree with your response, everyone will do poorly together. Choose your group wisely.

For Marks

1) You are to submit your response to Mr. Yu via email using your professional email account. (5 points)

2) Your position is to be supported by comments and examples. (10 points)

3) Your complete response must not be more than 350 words and must be written in ‘Good’ English. (5 points)

4) Your email must be received by 11:59pm Sunday night (Jan.26.2014). Late submission will not be accepted. Picking a representative who can send your group’s response on time via email will be an important factor for this test.

The process of evaluation will be done using a progressive incline marking scheme. This means: those who submit early will be marked easier, inversely those who submit closer to the deadline will be marked harder.

No marks will be given if your group’s response is not treated seriously. If you submit a funny and/or non serious response, Mr. Yu will respond with a funny and non serious mark. This will absolutely affect your term 2 standing.

From: YiFei W.

I think the idea is really good, and it is really funny too. People will be surprised when they saw the boy answering the “phone”, and lots of them may laugh it too. At least I laughed when the guy scooted to the girl. Also, this commercial can let people relaxed especially after they just finished their work. I believe these people will ask themself do they have some Coca Cola in their refrigerators?

From: Vivy W.

I think this is a great ad.

First of all, this video has a brisk and vivid background music combined with bright visuals. These two elements effectively create a warm and light-hearted atmosphere. For example, the smile on everyone’s face is used to convey a sense of satisfaction, and this satisfaction, of course, is connected to Coca Cola later on.

Secondly, this ad is composed of real life stories from people with various jobs and different ages; therefore,the as successfully makes itself suitable for almost everybody. In addition to a wide range of audience, the content of the ad is also contributing to its success as it is persuading the audience to spread kindness and happiness to everyone including strangers. Again, Coca Cola has been integrated into this positive and optimistic message in order to suggest the audience that Coca Cola is equal to a happy individual, a united community, and a beautiful world.

Lastly, the ad wisely manipulates the word “crazy” in a humorous and positive way to explain that with Coca Cola, how goals that seem impossible to reach are actually reachable. Besides, the presence of subtitles not only does not distract the audience’s attention from the images, but also further demonstrates that these are real life stories. In other words, it is used to emphasize that in reality, people can “open happiness” by drinking Coca Cola.

From: Daniel L.

I like this commercial because:

First of all, it is very funny. The first twenty seconds is very normal. However, when cokes are keeping coming out, I get a little bit curious. And it attracts me to keep watching. When I saw all kinds of cokes, pizzas, balloons come out of the machine, I can not stop myself from laughing.

Secondly, the commercial also tells us something. There is one strike after another in this commercial, which stands for the continuous strike after drinking the coca cola. Also, it tells us when or how to drink coca cola. When you are having pizza, having sandwiches, having fun with balloons and so on.

As the title tells us, a coke machine is also a happiness machine. When people are drinking coke, they are also drinking happiness. And the commercial did give us this idea, which is the successful part about this commercial.

From Alex S.

This commercial depicts a war happened in Germany in 1944. It creates a sense of suspense at first and make the audience wonder why a coca cola bottle would appear in such a intense battle. The grenades are thrown back and forth, further intensifying the mood. As the commercial proceeds, the encounter of the two troops make the intense atmosphere reach the climax. After several rounds of shooting and shouting and bombing, a soldier mistakenly threw a Coca Cola bottle to the opponent’s side. This became the turning point of the battle, showing how great the Coca Cola is so that the war can even pause for a few minutes for it. Picking up the coca cola bottle, the enemies were hated by the attacking force. Then the confrontation begins, showing the audience that a bottle of coke can be so charismatic that the two armies are fighting over it. The stalemate then seem kind of ridiculous because the enemies are using the coca cola bottle as the hostage to keep themselves safe. However, the tank comes in and further show that the coca cola worth such a big fighting. In short, this commercial exaggerate yet promote the significance the coca cola bottle can have to the people. Like these armies are fighting for a drink of the coca cola.

From: Rowena S.

The name of this coke commercial is UNLOCK THE SECRET FORMULA . One of the major different between this video and other coca cola commercial is the use of up-tempo music and the fast-forwarding pictures which can easily attract our attention to watch the video . And at this time , the coca cola company stopped to create the atmosphere of happiness and joy but changed to create the feeling of tension just like the detective film . In this video , it combined several symbols of the coca cola company from the earlier commercials such as the polar bear , the ice and the santé ,etc ,to show the creation and development of the coca cola to let the customers get to know the history of the company . Last but not least , they use the figure of coca cola as a very special ,valuable and precious treasure –the secret formula . “Unlock the secret formula” is really the process of the customers getting familiar and start to buy and enjoy the coca cola .

I like this commercial because it is different and creatively ,and to watch it is just like watching a very exciting movie and drinking a bottle of coca cola at same time , the best way to let peolple remember something is to let them feel it , YES I REALLY CAN FEEL IT !

From: Gary J.

This Coca Cola commercial is called the Sleepwalker. It depicts a man who is sleepwalking in the wilderness eager to get a bottle of Coca Cola. The commercial reminds the audience subconsciously that people love Coca Cola and deep inside their mind they remember the happiness and joy Coca Cola brings them. They would dream about Coca Cola and overcome whatever stands before them to get a bottle of refreshment just like what the commercial has shown. At the end of the commercial, the character shows a big relieving smile. Again, the commercial is trying to put a mindset that drinking Coca Cola would bring you happiness.

From: YiDing J.

This commercial is very effective especially to adult audience. At the beginning of the ad, the lively music and beautiful sunshine create a comfortable atmosphere. They readily establish a connection between the comfortable lifestyle and the cokes girls are drinking. It may as well insinuate that girls, and boys, who drink coke are beautiful, and muscular. Cleverly, the commercial also establish the connection between physical attractiveness, which many would die for, and cokes, which give people supposed attractiveness with a few dollars.

From: Tom C.

This was an ad done by Coca-Cola in 1990. Michael Jordan was the biggest role model to kids during that time and projecting an image of him in the commercial would’ve created a huge controversy over this product in the market. The NBA star is a well-known figure all over the world and associating him with that brand created a huge demand for the product.

From: Olly Y.

From: Luke Q.

I think this is the best coca-cola commercial because it’s funny, and to also gave viewer the hint of coca-cola is all you need, it’s everything you want.