Holly Fulton

HERE'S something you might not know about <a href="http://www.vogue.co.uk/brand/holly-fulton">Holly Fulton - she's a self-confessed collector. And her penchant is for things with a naive charm - which is exactly where her spring/summer 2015 collection took her: to collate the quintessential world of Britain - Morris dancers and maypoles - and combine it with her own graphic signature aesthetic. So ribbons, naturally and plentifully; flowers, in sparkly sequin guise; and with this collection a focus on dresses. The latter a clever and more commercially-minded move. But <a href="http://www.vogue.co.uk/person/holly-fulton">Fulton is, like so many of the former newbie designers peppering the schedule, now in her stride - focusing in on what makes up her DNA (a word everyone is pulling out the bag this season) and working out ways to push it forward. When we caught up with the designer in her studio pre-show, she was content and keen to expand her empire. The easier silhouettes and translations of her trademarks in this collection will then serve her well.