Our approach to SEO

It becomes very evident when clients hire us for SEO. We not only strive to teach SEO, but we aim to demystify it along the way

“If you can’t explain it simply, you don’t understand it well enough”, said Albert Einstein.

Our first job is to explain SEO clearly, free of jargon and acronyms, to gain your trust.

We’ll never expect you to become a Search Engine Optimization guru, that’s certainly our job to be your resource. However, we believe there’s a direct correlation between our client’s SEO expectations and knowledge, and the long-term success of their SEO.

On-page optimization is the process of taking those keywords discovered in the ‘Plan’ phase, and placing them into your website in a structured way that makes sense to search engines (and your users). We’ll help you craft and implement your SEO to ensure its index able, topical and compelling.

Often we’ll provide a custom tailored SEO Playbook that outlines your entire strategy and optimization plan. This multi-page PDF will be used by your organization for ongoing reference and measurement.

Once you’ve walked through the previous steps, your website is now equipped with a long-term SEO plan and will start collecting lots of data. It’s now your job to continue creating valuable content, follow our SEO Playbook, monitor that data and draw insights from it.

SEO may and may not be a one-time shot.

Though, we believe there are some parts, when backed with solid research, don’t change much. But, there are some aspects to SEO that require an ongoing effort — such as a steady stream of quality content.