SBJ In-Depth: Ticketing

It’s one of the most talked about stories in sports -- the future of ticket sales and the season ticket holder. With the growing prevalence of the secondary market and the ability for consumers to get what they want, when they want it, how will teams be able to market full-season ticket packages or even individual game tickets in the future? In this issue, SportsBusiness Journal will examine the state of the ticket business and what it will take to get deals done.