On Wednesday, Amazon introduced the latest iPhone competitor, the Fire Phone which boasts a number of unique features. First up is the Dynamic Perspective feature which gives users a 3D perspective view of items on a map or within a game. The same technology allows you to tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand. These functions are controlled by its four forward facing cameras located in the four corners of the handset. This allows two cameras to track the user’s head regardless of the position in which the phone is held. Imbedded infrared sensors allow the feature to be used in complete darkness.

Next up is Firefly, Amazon’s equivalent to Shazam for everything you can buy as well as other information. Point the Fire Phone’s 13 MP rear-facing camera at a book or an item in a magazine, and Firefly will return results about the item that may be important such as where to buy it, or bring up a celebrity’s IMDB entry. Firefly can also read telephone numbers and give you the option of calling or saving the information. It’s a little like what Google Googles was supposed to be, but mainly for media and text.