Author: luke

Over the last several years, the world known as social media has blossomed into a marketer’s paradise. Major social media channels now offer various advertising options. This makes it easier to reach your target audience and amplify your ads. The average human spends over 2

With the digital advertising landscape constantly becoming more competitive, it’s extremely imperative to be informed on what brands are doing to continue to captivate their audiences and woo new customers. It’s more important than ever to be relevant to your messaging. Programmatic Advertising is a

We all dislike it…sites that take forever to load. There we are, going about our wonderful lives when all of the sudden, we encounter a site that stares back at us with a blank white page. Why does the universe do us like that?… Even

First off, why are Google Reviews important? As a business, Google Reviews are valuable because they are an unbiased third party opinion. We are a community influenced by social proof and seeing a slew of positive Google Reviews tends to place the company in a

Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter

Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for

Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience. As brands have become

Star Wars began grabbing the imagination of viewers almost 30 years ago, taking over our hearts for generations to come. With the upcoming release of Star Wars: The Force Awakens, it looks as though this Brand is becoming a force to reckon with in the

Twitter announces the launch of their new live video streaming video app, Periscope. Originally developed by Kayvon Beykpour and Joe Bernstein in 2014, was acquired by Twitter in January for reportedly $100 million. A free app for IOS, Periscope is a live audio and video

“We don’t have a choice on whether we do social and mobile, the choice is how well we do it.” – Erik Qualman The revolution is upon us. It’s happening all around us, whether you’re actively participating or not, Social Media is taking over the