Being an entrepreneur can be equally rewarding and frustrating. Owning your own business, no matter how small, can provide a giant measure of enjoyment and personal satisfaction. I can personally attest to that. There is much that can be frustrating, though. One is...

Do you offer an incentive to those customers who send you a referral? If so, you're probably paying the wrong person. Referrals are huge. They should be an integral part of any small business marketing strategy (and big business, for that matter). Unfortunately,...

I've had a few requests to see the actual results of this survey I did a few months ago. I've reopened the survey and also set it up so you can see the results after you take it. If you have any difficulty, please email me at steve@theadventure.com. And...

What is it about marketing that we don't get? Almost all of us, Peter Drucker included, understand that marketing is important (dare I say critical?) to the success of our business. Drucker wrote, "Because its purpose is to create a customer, the business...

Recent Posts

Recent Posts

There are a LOT of "experts" out there pontificating on what businesses should do as we come out of the crisis. The problem is none of them have ANY idea what businesses should do. Nobody knows! We've never been through anything like this, so the best we can do is...

If we are truly moving into a NEW BUSINESS REALITY, do you think your OLD MARKETING will still work? Steve Miller has put together a SPECIAL, LIMITED-TIME OFFER combining several different products into one high-content, highly implementable strategies and tactics for...

I think it's pretty safe to say that from a sales and marketing perspective things will be different as we come out on the other side of the pandemic. But who knows what that exactly means? My crystal ball is as cloudy as anyone's. I mean who would have guessed a...