TRENDS

Digital trust…it’s the new currency

As the Internet of Things (IoT) matures, Accenture highlights the trends to consider as businesses focus on converting data into growth instead of massive risk.

Consumers must have confidence that organizations are collecting, storing and using their digital information safely. It builds a bond between the business and the consumer, and allows product and service adoption to flourish. As the Internet of Things (IoT) unleashes an exponential jump in the data businesses have on consumers, digital trust is the gateway to monetizing its value.

The time is now to close the gap in consumer confidence and gain their digital trust. What do companies need to know to leverage the business and technology opportunities that are just over the horizon?

Digital trust is at a deficit. The majority of consumers remain cautious about sharing their information online and, when they do, they trust established brands.