Sophie Perret

Director at the HVS London office.

Sophie Perret is a director at the HVS London office. She joined HVS in 2003, following ten years’ operational
experience in the hospitality industry in South America and Europe. Originally from Buenos Aires, Argentina, Sophie
holds a degree in Hotel Management from Ateneo de Estudios Terciarios, and an MBA from IMHI (Essec Business
School, France and Cornell University, USA). Since joining HVS, she has advised on hotel investment projects and
related assignments throughout the EMEA region, and is responsible for the development of HVS’s business across
Europe. Sophie completed an MSc in Real Estate Investment and Finance at Reading University in 2014, and is in
the process of becoming a RICS certified surveyor.

Hotel values across Europe registered another strong year in 2018, showing 3% growth and reaching new highs, according to our annual European Hotel Valuation Index (HVI).Although more modest growth than that of 2017 at 4%, 2018 saw recovery for many cities as well as a levelling ...

While hotel lease contracts have traditionally been very popular in Europe and continue to be preferred or required by many institutional investors, management contracts have become increasingly prevalent as many other investors have sought to share further in their hotel's ...

With travel becoming increasingly digital, existing relationships are being disrupted, write HVS's Sophie Perret and Peter O'Connor from ESSEC Business School. Digital is facilitating the introduction of new and innovative business models, many of which will have far reaching ...

While not long ago putting two hotel brands into one building seemed like a complete novelty, the dual-brand concept (also called multi-brand, combo hotel or two-in-one-hotel) continues to establish itself, becoming increasingly commonplace in today's hotel industry. This article ...

2015 witnessed falling oil prices; terrorist attacks at the heart of Europe; the migrant crisis... but against this rather gloomy background, the hotel world saw record hotel transactions, record performance data, and a generally upbeat mood. 2015 witnessed falling oil prices; ...

No other hotel-related topic has been as globally widely discussed over the past few months as that of online travel agents (OTAs) and their position as intermediate between hotels and guests. However, before condemning or praising their presence, how did OTAs actually emerge ...

The hotel industry has seen a proliferation in the number of players and stakeholders that can and should be involved in a successful hotel. Hotel brands, owners and management companies have created permutations and combinations of operating models that, when used appropriately, ...

'Why should luxury travellers pay less for a hotel in Rome than in London, Paris or New York? We have the same guests here...,' a General Manager of a luxury hotel in Rome asked me recently during an interview. His remark poses an interesting question: why are luxury hotels ...

Welcome to the inaugural African Hotel Valuation Index (HVI), an index studying the relative values of hotels in 14 markets throughout Africa. We consider 2014 to be the ideal time to launch the study as data are now more readily available, allowing a more reasoned analysis ...

At the end of 2012, the outlook was positive, and numerous markets saw strong growth in 2013, but it wasn't quite the giant investment leap forward that many market observers hoped for. The troubled Eurozone started to improve in the south (Portugal, Spain and Greece), but this ...