Polling in Political Campaigns

Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In…
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Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In his remarks Mr. Myers explained polling terms and the similarities and differences between Democrats and Republican polling practices. He responded to questions from audience members.

This program was part of American University’s Campaign Management Institute two-week training program on working in and running a political campaign. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.