The Mythical Apple Television, Will Tim Cook Produce It?

Rumors and speculation have been circulating for years around a possible Apple Television. We’re not talking the hockey puck streaming Apple TV we know today. No we’re talking an actual physical Apple television. Analysts, bloggers and consumers have all clamored anytime there was any indication that Apple could be working on such a device.

Now Tim Cook is throwing out another line of hope to those waiting for Apple to enter the Television market.

“TV is one that we continue to have great interest in. I choose my words carefully there. TV is one of those things that, if we’re really honest, it’s stuck back in the seventies,” said Apple CEO Tim Cook during an appearance on the Charlie Rose show.

“Think about how much your life has changed, and all the things around you that has changed. And yet TV, when you go in your living room to watch the TV, or wherever it might be, it almost feels like you’re rewinding the clock and you’ve entered a time capsule and you’re going backwards. The interface is terrible. I mean, it’s awful!”

“I don’t want to get into what we’re doing in the future. We’ve taken stabs with Apple TV, and Apple TV now has over 20 million users, so it has far exceeded the hobby label that we placed on it,” said Cook.

“We’ve added more and more content to it this year, so there’s increasingly more things that you can do on there. But this is an area that we continue to look at.”

While the fanatics and dreamers will point to Cook’s words as verification that an actual Apple television is coming I found his comments vague on that matter but certainly clear that TV is no longer a “hobby” for Apple. I’ve no doubt that Apple will be involved delivering content to consumers in some way but I’m not optimistic that it will be an actual television. What do you think of Apple’s interests in the television market? Let us know in the comments below or on Google+, Facebook and Twitter.

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