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We are thrilled to join more than 300 hundred startups and 12,000 attendees for a whirlwind, one-day event – TechDay LA! Our very own Guy Murrel, co-founder and principal, and Charles Trowbridge, senior account executive, are manning the Catapult PR table. At 2:40 p.m. PDT, Guy will take the general stage for a three-minute demonstration on Strategic Narrative Marketing, a ground-breaking new approach to company messaging that aims to build category owners and establish true leadership positions in the marketplace. We’re also offering a special preview of our upcoming narrative assessment tool that will score companies on their current messaging and offer expert third party advice for improvement.

We came to TechDay LA to educate our entrepreneurial and startup-minded peers about the Strategic Narrative Marketing framework because, in our experience, every business wants something unique to say in the marketplace – especially startups that are rising in a noisy, competitive world. Unfortunately, identifying the umbrella message that defines who a company is and what they stand for is often unclear and challenging. The key to success with this approach is developing and leveraging an industry-level narrative. We even wrote the book about it: “A Practical Guide to Strategic Narrative Marketing.”

Here is what Guy says about bringing Strategic Narrative Marketing to TechDay LA:

“We developed Strategic Narrative Marketing because too many companies struggle with offering unique and compelling messaging in today’s crowded digital world. The framework grows future category leaders who offer something unique to their industry through an industry-level narrative. We look forward to demonstrating how companies can take ownership of their messaging strategy and leverage it to drive markets.”