Eidos continues to fumble with Kane & Lynch as the game's website now features …

Share this story

Using positive quotes from critical reviews to promote a product is a common practice. We see choice quotes from the critics proudly displayed on movie posters, record albums, and of course video games. Naturally, in selecting the proper quotes to paste on a product's box, the marketers will ensure that the quotes only speak favorably about the game.

Quite often, though, bad games must be sold, and the quotes that land on the boxes of bad games often come from early previews, favourable interviews, or what have you. Misrepresentation is not only possible, but prominent.

Such is the case with Kane & Lynch in the wake of the bad reviews and what has been dubbed Gerstmann-gate. The game's official website now features some choice quotes from media coverage of the game, including some pretty shamelessly framed quotes from E3 2007 and other previews of the game that are juxtaposed against a 5-star rating which the game most certainly did not receive from any of the outlets. In other words, lies and deceit abound. While the quotes from sites like Gamespy, Game Informer, and Kotaku are taken verbatim, they are of course framed out of context, as the early previews were more optimistic than the final reviews turned out to be.