Take Advantage of These 5 Social Media Trends in 2018

It’s that time of year again: time to flip your calendars over to a fresh page and brush up on social media trends that will emerge in the year ahead!

Just like every trend, social media marketing strategies are constantly changing. To help you start off the new year right, we’ve compiled a list of social media trends to watch out for as we head into 2018.

Now, about 53 percent of Facebook users are 35 or older, as well as 45 percent of people on Twitter.

At the other end of the spectrum, Instagram and Snapchat remain popular with younger users; 69 percent of Instagram users and 82 percent of Snapchat users are under 35 years old.

Over the next few years, social media populations are expected to attract older users. At the same time, you’ll want to start marketing to Generation Z who are coming out of the gates and have increased buying power for quite some time.

After experimenting with different ways to communicate more efficiently with customers, many brands have been turning to messaging apps to communicate and provide a better experience for their customers.