What is Marketing ROI?
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Description

This animation explains what Marketing ROI is (ROMI), how you can calculate it and why it is so important for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough. So how can you justify your marketing efforts? It's simple: by calculating your marketing "ROI". In other words, your marketing "Return On Investment".

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Comments (5)

Alex Y. Lim

wrote 2 years ago

The concept is flawed. You are confusing investment, revenue accounting, sales and marketing. Sales is not the same as marketing, though its results directly and indirectly from its. Ad placement is not an investment, but an operating budget. . While to some extent, expenses incurred in marketing can produce long term results similar, it is NEVER treated as a depreciable asset in the books. All this talks about marketing ROI is just another way to give companies selling the idea as a good excuse to earn money from the gullibility of CEOs who want to make life miserable for its marketing people.

Jackie

wrote 2 years ago

Nothing at the moment, video gives a good explanation!

Timo

wrote 3 years ago

Download this animation for free! Just register on Explania.com and complete the missing fields. Share this animation and use it offline in presentations, classrooms, etc...

Kamran Ali Rajper

wrote 4 years ago

Its very helpfull for Marketing peoples. I really enjoy this movie.

Kamran Ali Rajper

wrote 4 years ago

Its very nice and helpfull for Marketing people.

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