UPDATE! Duluth Trading Company Slur?

UPDATE: Check out the tweet the Duluth Trading Company sent to Joe.My.God.com, the original poster of the ad shown below. This is what happens when homophobia is pointed out and YOU act on it! Way to go, all who were involved!

Duluth Trading Company is known for its ultra butch "guy's guy" attitude. So it's hardly a surprise when they come out with a print ad like this as shown on Joe.My.God. But is it okay? Is it a gay slur? Is it funny? What do YOU think?

Maybe if I considered the word "pansy" synonymous with "gay" then I'd have an issue. But I don't. There are an awful lot of straight pansies, many of whom are pansies because they are whipped by their overbearing wives and girlfriends. Of course, there are a lot of gay pansies also. So maybe it's a problem for them.

As someone who works in advertising, I'm sure they can find a way to be funny without being offensive. I'm happy to see they accepted responsibility and didn't try to make out like they didn't do something wrong.

I wouldn't take offense. After all they're saying "purses are for pansies" while they're advertising 3 nice, men's purses. Perhaps they're saying, let's call them totes when it's for a man and not purses. Ok by me.