All the 12s: Brabus launches in the Middle East

Brabus Private Aviation, which was revealed at EBACE in Geneva last May as a new luxury design, completion and management venture, was “launched” here at MEBA 2012 yesterday, coincidentally at 12 past 12 on 12/12/12. The new venture brings together four respected names from the automotive and aviation worlds: Brabus, with 35 years experience in the luxury outfitting and customization of automobiles, particularly those of Mercedes Benz; PrivatAir; RUAG Aviation; and Happy Design Studio, led by Didier Wolff. Heading the new partnership is Constantin Buschmann, CEO of Brabus. Pictured celebrating the launch at the show are (from left) Constantin Buschmann; Didier Wolff (CEO, Happy Design Studio); Ulrich-Joachim Gauffrés (executive v-p development & production, Brabus); Christian Hatje (senior vp business aviation, PrivatAir) and Dennis Göppel (manager aircraft management & sales, PrivatAir).