Our Team

St. Johns Magazine is a high quality, glossy publication artfully designed to inform, enlighten and entertain its readers through a well-written, colorful format, showcasing the quality of life in St. Johns, Florida and surrounding areas.

Our Team

About Us

Debbie Gaylord ​M.A., B.A.Owner, Publisher, Designer

As the mother of triplets plus one I wanted to do something that would allow me to be creative and give me the flexibility to be there after school.

I discovered the publishing world in an initiation by fire with my first publication in 2005, the Capital District Kids Directory. Through that first experience I learned design, layout, sales and how exciting it was to create the magazine each month and share it with others. I later owned a second publication, Our Towne, in upstate New York. Magazine publishing allowed me to use skills I learned as a teacher, reporter, press secretary and communications director but without the rigid 9-5 schedule that made spending time with my kids a challenge.

After moving to St. Johns in 2012 I decided to start St. Johns Magazine. I realized that the new communities of northern St. Johns would benefit from a publication that connected them. Sharing positive information about the people, places and events in St. Johns is my passion.

The concept for St. Johns Magazine has remained simple from the beginning - a multi-platform advertising vehicle that connects communities. When you contact St. Johns Magazine you will dealing with a fellow business owner who understands the dynamics of entrepreneurship and will give you the personal attention you deserve.

​When you contact St. Johns Magazine - you'll speak to someone who lives and works in your community! We are you neighbors. 904-687-8538debbie@stjohnsmag.com

Darren Rosenbaum Editor & Contributor Darren Rosenbaum has been a high school Social Studies teacher as well as a college and university adjunct professor in both Florida and New York since 1993. While his graduate degree is in History, he has branched out over the years and now finds economics and international relations to be what interests him the most. However, since moving to St. John's County and the First Coast area last year, his interest in colonial history has been rekindled and if he could spend every day looking out at the Matanzas River from the Castillo de San Marcos, he would consider himself one of the luckiest people on earth.

Jennifer Yarborough Freelance Writer Jennifer Yarbrough is a stay-at-home mom to Chloe and Joe, wife to Jeffrey and lover of all things Florida! She is the Communications Director for the local group, Friends of Alpine Park and teaches the 4 and 5 year olds at her Church. Prior to staying home, she taught for eight years--Elementary Drama, Middle School Reading and Language Arts and High School History and English. A Native St. Augustinian, her love of history originated on the front porch listening to her Minorcan grandfather tell stories. Her love of all things literary began on the lap of her mother and she hopes to impart that love to her own children. Jennifer is also the author of Minorcan Mama a new local blog that is a lot of fun!

Our Philosophy - Advertising is an Art

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

St. Johns Magazine is a fun and friendly resource guide connecting the growing communities of northern St. Johns. We focus on the positive aspects of life with entertaining features and articles promoting local businesses, people, places and events!

St. Johns Magazine is published monthly and distributed free of charge to select homes in northern St. Johns, Florida