Online Marketing Tips, News, and Tutorials

Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to navigate website can be the deciding factor when choosing a school. But you want to go a step beyond so they feel they don't even need to check other school's websites. Here are some website upgrade you can make today to turn those recruits in to students.

In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.

It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.

Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever. It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now. This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website. Enter our hero, the Call To Action.

Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce.

Imagine sitting down with your soon-to-be graduating high school senior, sorting through stacks of college brochures, pamphlets, and folders. How do you help them make the decision about which school is the BEST choice? What do you look for?

Give Your Audience What They're Searching For With Customer Testimonials on Your Website Most consumers in America today have similar buying habits. Your habits probably aren't any different, either. Before you decide to try out that new restaurant in town or buy that must-have item online, you look around to see what other people have to say. You don't have the money to waste on something that won't live up to all the hype you're counting on. So, you ask around among the people you know to see what they think. Then you look at those online review sites to get the input of everyone from the enthusiastic, lifelong supporter to those petition-signing boycotters who have nothing positive to say. You know what you want, and what you want is to make an educated buying decision.

Many businesses have websites which cater almost exclusively to their own needs. On the surface this seems reasonable, as a website’s job is to promote and highlight the importance of a given business. However, focusing entirely on the needs of the business over the needs of the customer or visitor can result in the creation of a website which is not user-friendly. Many people will turn to your website for a first impression of your business. If your site fosters a negative one, they may never be back. Indeed, many visitors will judge the quality of your business by the usability and professionalism of your site and users will be turned off by things like glaring typos in content or a poorly considered color scheme. However, there are times when a site may look fantastic at first glance but still not be well optimized for users. This scenario may come about if the web designer in charge of the site has implemented certain features on the site, the kind which can turn certain visitors off and cause them to dismiss their experience. Here are a few examples of features which, when implemented, might lead to this unfortunate conclusion.