Friday July 27, 2012

http://www.pctonline.com/Article.aspx?article_id=130701

The company has opened a wew showroom in Las Vegas; Announces a week-long ad campaign on London underground during the Olympics.

LAS VEGAS, Nev. - Protect-A-Bed has opened a new product showroom in Las Vegas, the company announced.

The 5,100 square-foot showroom features the entire Protect-A-Bed product line up in ann interactive, consumer-friendly way, they said. The showroom's centerpiece is the "Protect-A-Bed Experience," which includes hands-on demonstrations of product benefits and features.

"Our customers can experience how Protect-A-Bed products address sleep concerns, which will h"Our merchandising display units and interactive racks will also be on display to show customers how they can use these successful selling tools at their retail locations."

In other company initiatives, Protect-A-Bed has also launched an advertising campaign to coincicde with the 2012 Olympic Games in London, the company said. The ad campaign comes on the heels of the company's recent expansion into India, and will be featured on London's underground Tube transit system.

"Protect-A-Bed is quickly becoming the top-of-mind brand for consumers when they think of protecting their mattress and creating a healthy sleep environment, Bell said. "The enthusiasm for our products has been overwhelming and we're hopeful the ad campaign will broaden this awareness further."

The London underground ad features a map highlighting the company's reach in 35 countries, and a QR code directing people to another ad that features product features and benefits. The ad will be featured in over 2,000 train carriages during a four-week campaign throughout the Olympics, Protect-A-Bed said.