On this account, 'boring' is not opposed to 'interesting'. To be bored simply means to be removed from the communicative sensation-stimulus matrix of texting, MTV and fast food, to be denied, for a moment, the constant flow of sugary gratification on demand. Some students want Nietzsche in the same way that they want a hamburger; they fail to grasp — and the logic of the consumer system encourages this misapprehension — that the indigestibility, the difficulty is Nietzsche.