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June 2017

J.D. POWER

Special Power Report Kia
Kia is No. 1 among All Industry Brands in J.D. Power
Initial Quality Study for a Second Consecutive Year
Five Kia Models Receive Initial Quality Awards

F

or the second year in a row, Kia ranks highest among all
automotive industry nameplates in the J.D. Power U.S. Initial
Quality StudySM (IQS). Last year, in the 2016 IQS, Kia became
the first non-luxury brand in 27 years to lead the industry in initial
quality, following a strong performance in the 2015 IQS, in which the
brand ranked second overall.

The U.S. Initial Quality Study, now in its 31st year, examines problems
experienced by new-vehicle owners during the first 90 days of
ownership. Initial quality is determined by the number of problems
experienced per 100 vehicles (PP100), with a lower score reflecting
higher quality. The study is also an early indicator of long-term
vehicle quality.

In ranking highest among all brands industry-wide, Kia earns an
overall score of 72 problems per 100 vehicles (PP100) in the 2017
IQS, which outperforms industry average by 25 PP100 and
represents an 11-point improvement from 83 PP100 in 2016.
The 2017 IQS evaluates eight problem categories that comprise
initial quality:
• Seats
• Exterior
• Heating, Ventilation, and
• Driving Experience
Air Conditioning (HVAC)
• Features/Controls/Displays (FCD)
• Interior
• Audio/Communication/
• Engine/Transmission
Entertainment/Navigation (ACEN)
The IQS measures both defects/malfunctions and design-related
problems—features that may be operating as intended but are
poorly located or difficult to use. As a brand, Kia once again improves
substantially year over year.

KIA BRAND HISTORICAL IQS RANK PERFORMANCE
In just 6 years, Kia has improved its overall IQS ranking from below industry
average to leading the industry
2

Kia IQS Nameplate Ranking

In addition to its industry-leading performance in the 2017 IQS,
Kia produces five award-recognized models: the 2017 Soul in the
Compact MPV segment (third consecutive year); 2017 Sorento in the
Midsize SUV segment (second award in three years); 2017 Kia Forte
in the Compact Car segment; 2017 Kia Cadenza in the Large Car
segment; and the all-new 2017 Kia Niro in the Small SUV segment.

The Forte, Kia’s small car entry, receives its first-ever IQS award
in 2017 in the Compact Car segment with a score of 75 PP100.
The Forte improves by 11 PP100 from 2016, with its largest
gains coming from the
Exterior and Features/
Controls/Displays (FCD)
categories.

The Kia Niro is one of three all-new or redesigned models to
receive a segment award in the 2017 IQS (Kia Cadenza and
Chrysler Pacifica). The Niro
(76 PP100) outperforms
the Small SUV segment
average (106 PP100)
by a significant 30
PP100.

The Cadenza, redesigned for 2017, leads all models across the
industry in initial quality in 2017 with a score of 51 PP100. Design
problems are a major strength for the Cadenza, with 14 fewer
PP100 than the next closest competitor in the Large Car segment.
Additionally, the Cadenza outperforms the Large Car segment
average (91 PP100) by
a significant 40 PP100.

For a third consecutive year, the Soul, Kia’s unique multi-purpose
vehicle, receives a segment award. With a score of 68 PP100
(problems per 100 vehicles)—an improvement of 4 PP100 from
last year—the 2017 Kia Soul ranks highest in the Compact MPV
segment. The Soul has also received an IQS segment award five
times since 2012, and for a third consecutive year in 2017

Kia Cadenza

95

2017 Kia Sorento

The Sorento (65 PP100) receives its
second IQS segment award in three years.
It outperforms the Midsize SUV average
(95 PP100) in all eight problem categories.
The Sorento has the fewest problems
within the segment in all four major
problem types: Squeaks/Rattles/Abnormal
Noises, Difficult to Use (DTU), Broken/Not
Working (NW), and Worn/Damaged.