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Peter Vicary-Smith, Which? chief executive, said: “Consumers should be at the heart of every business. Brands that deliver excellent products and services for their customers deserve to be recognised and rewarded.

“The Which? Awards winners list honours the commitment of those businesses that strive to meet the expectations of consumers and go above and beyond to respond to their needs.”

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Trendsetting technology giant Apple pipped Lenovo and Huawei as number one Computing and Mobile Brand.

Nationwide took the Bank of the Year trophy and LV= was Insurance Provider of the Year.

Ofcom boss Sharon White was honoured with the Positive Change Award for shaking up the telecoms industry from a crackdown on advertised broadband speeds to making it easier to switch mobile phone provider.