Seventy-six scholars pen an open letter to the British Medical Journal arguing that papers based on qualitative data should not be considered “low priority,” as is common practice across medical journals. “Few research topics in clinical decision making and patient care can be sufficiently understood through quantitative research alone.” Therefore, the BMJ should “develop and publish a formal policy on qualitative and mixed method research…[which] should include appropriate and explicit criteria for judging the relevance of submissions.” They conclude, “We believe it is time for a prospective study to assess whether the BMJ can come to value and be proud of qualitative research as part of its mission to lead the debate on health, inform clinical decision making, and improve outcomes for patients.”