Storytelling and Social Media

There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should
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There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14

@ayeletb Your comment is sound. You call it 'hype of social media strategies is over rated' I call it greed of expectations; and greed end in harming the self, the family and the society. I am at least a bit satisfied that the views increased slightly.

@hudali15 Thanks, Ali! I want to help people see that we have choices and that at the end, it's all about relationships. I have been saying for years that social media tools are another way to connect people and in today's world, can open many more doors. But I have also blogged about my belief that we need a business strategy enabled with tools. And the hype of social media strategies is over rated.

@CommunicationCoach We've always had choice. That's what seems to be overwhelming for some many people, the perception of choices. It comes down to the decisions we make and where we invest our energy and focus. And our ability to redefine success and failure so we constantly learn through our lives.

Ayelet- I am promoting this presentation on several channels- It is worthy and of high value. For me, slides 20, 24 and 38 are just outstandingly creative and relevant. I feel I have a voice and a choice. Thanks for sharing your brain passionately.

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The New Consumers are smarter, more empowered, and more demanding than previous genera4ons

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92% trust recommenda4ons from friends and family above all other forms of adver4sing, up 18% since 2007 70% trust online consumer reviews, up 15% since 2008 47% trust television, down 24% since 2009 We trust strangers

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#5 – Live your purpose and mission: eﬀec4veness is the gap between words and ac4ons

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OH at Wisdom 2.0: 25% of organiza4ons in the US have a medita4on room. é Mindfulness and meaning to deal with ê in trust

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#6 – Greater transparency through shared experiences “Businesses are no longer the creator of a brand; it is now co-­‐created by consumers through shared experiences and deﬁned by the results of online searches and conversa4ons … social media has increased the power of the consumer.”

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#7 – It’s ALL about rela4onships – how are your stories connec4ng?