We are not just another swimwear brand, we are becoming a lifestlye brand.

Our Swimwear is the first products available with underwear, active and resort wear to follow.

Richie swimwear is unique, we know all men are different, we know what it feels like to buy swimwear and for your bits to feel uncomfortable and squashed, thats how Richie evolved.

We created a unique signature cut that gives you the room, comfort, and confidence to be yourself , no more front squashiness, its time to let your boys be boys, we did the work so you can have the fun.