The MP Shift is a New York based concept, design and branding studio, which specializes primarily in hospitality & lifestyle.

We turn clients' ideas into lasting brands, focusing on every detail from visual identity to the floor tiles, through marketing and events. We use our network of makers and professionals to build their verbal and visual strategy and serve their inspiration, while deliberately avoiding a signature style.

Co-founders Amy Morris and Anna Polonsky combine 25 years of experience in branding, design, programming, marketing and PR. Former clients have included Condé Nast, MasterCard, Richard Branson, BMW, S.Pellegrino, LVMH, Etsy and leading design magazines among many others.