Remote special place in a stunning ancient rain forest surrounded by the mountains where graphic designers are growing. Every student is like a tree that grows up in that special place. Brief PDF style guide for sponsors.

Every Grad created personal video story that was shared on social media channels along with favorite project. Every story had 'Grad's growing' stopmotion at the packshot.

UVF GDD PROGRAM PROMOTION 2016

GUERILLA AD CONCEPT

beyond grad show

While working on GDD 2016 Grad Show concept "Creative Woods", I created GDD program promotion for Applied Arts Magazine. The idea was to share our experience, to show how it feels to be a Graphic and Digital Design student at University of the Fraser Valley in beautiful British Columbia.

Our team picked the shooting location just 5 minutes away from our Mission campus on Bear Mountain. It also took 3 days of photomanipulation to bring those feelings to 2D image.

guerilla concept

Desk is set aside of a popular hiking trail with real working GDD website. People can learn more about GDD program and register for Portfolio Show workshops. This concept is in the working process right now.

2016 Applied Arts Magazine Student Award

Complete Advertising Campaign

poster post-production making-of

We took over 200 images of this location to reconstruct the experience of beautiful British Columbia coastal rainforest in 2D.