Creative Closing Gifts in the Time of COVID-19

Even with the world on pause as a result of
COVID-19, the real estate show is still going on! Real estate transactions are
closing in many cities where it is safe to do so, and buyers are happily
accepting the keys to their brand new home — from a safe social distance, of
course.

For agents who Work
by Referral, you know that after a transaction, the next step is to thank
your clients for allowing you to serve them on this journey. You also want to
help them celebrate their new purchase — that’s where a closing gift comes into
play.

Closing gifts are items or services you give
your clients after the closing to show your appreciation for their business. In
this time of COVID-19, consider giving a different type of closing gift
— one that may help your client and their family stay healthy, safe and
entertained in their new home! Here are five ideas to get started.

A Deep
Cleaning Session

Hire a company to come in and sanitize the
entire home before your clients’ move-in day. The cleanse should be thorough
and tackle every nook and cranny. This is a great way to save clients time
while moving and to provide them with peace-of-mind as they settle into their
new space. Bonus tip — work with a cleaning company in your B2B network to
invest in that relationship too!

Meal
Delivery

Arrange for your client’s favorite meal to be
delivered on their move in day or during their first week in the home. Whether
it’s a local pizza place or a great sushi restaurant, you’ll be able to support
a small business and give your clients one less thing to worry about while they
unpack.

Cleaning
Supplies Basket

If you’re able to come by cleaning products
like sanitizing wipes, cleaning sprays, paper towels and even hand sanitizer,
pick them up and arrange them into a gift basket. Drop it off on the doorstep
of the new home and send a picture to your clients. They will be so grateful to
have the supplies on hand, especially as they move. Hey, maybe even throw in a
roll of toilet paper if you have it!

Game
Night, Delivered

Order a puzzle or game pack from Amazon,
Walmart or another major retailer and have it shipped to your client’s new
home. Include a personalized message that explains what it’s for! You’ll
provide the family with some entertainment as they adjust to quarantine in
their new home.

Digital
Gift Cards

When in doubt, send a virtual gift card! These
are quick and easy ways to send a little token of appreciation to your clients,
with the gift certificates conveniently delivered to their inbox. You may
consider a gift card to a home furnishing store, local restaurant or other
popular small business in your town.

If you had a transaction recently close, or
you have one almost ready to go, think about what you can do to show those
clients some appreciation for continuing on their homeownership journey with
all that’s going on right now. These closing gifts are small gestures that show
big gratitude!