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As someone who supports other green business women, I am constantly reminded of the fact that slapping a "green" label on your service and saying that you're sustainable does not mean that somehow the company is somehow better.

In fact, it may be a terrible company, with poor service, a faulty product, an inefficient provider, or ill-defined deliverables — and still be green.

Just because it's marked as green doesn't mean it's good.

By definition, a successful business makes a profit and provides value to its stakeholders – clients, customers, employees, owners, and investors.

By the green definition, we also incorporate the triple bottom line into the evaluation of the company:

Every year one million new businesses are started up in the United States, hopefully by someone like you.

Just because your business is green does not mean it will be successful. However, with the right guidance, support, materials, customer base, strategic planning, and long-term outlook, your business can go green and can retain itself past the 1-year, 2-year, 5-year, 10-year, and 25-year mark.

Monica S. Flores of is committed to educating, empowering, and connecting women in business. Her company offer full-service website design and development to green organizations, progressive companies, and women entrepreneurs.

Author: monicadear
Monica S. Flores is the managing partner at 10K Webdesign, where she believes in the triple bottom line of people, planet, and profits - she and her team create effective, engaging websites for women-owned companies, green businesses, and progressive organizations, with a focus on organic, holistic, fair trade, and sustainable work. Follow her on Twitter as @monicasflores. She has co-founded A Successful Woman and Gramercy & Co. and is working on a community to support people who #makeapositivedifference at PosDiff.com.

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