Pinterest Marketing

Oct

We have earlier talked about how you can as a social media marketer makes a greater impact with the help of insights that these powerful platforms come with.

We will now begin with LinkedIn, much like Facebook you can maintain a company page and a personal profile at once. The benefits that will come with a company page are the ability to not only update statuses but also files, slide share presentations and even videos.

Beginning with the Per Post Insights which are not only accurate to every status update made but also come with details such as the number of followers who viewed the post, and how many times this specific post got clicked.

What makes LinkedIn insights stand out is how they illustrate the engagement in percentages, which are totally based on the whole, the ratio of clicks to the impressions and hence if you don’t already know how many followers you have you will be clueless of the results. But they make up for it with their Follower insights. Not only will you be able to view your engagement rates and the growth but also get a deep look at your follower demographics.

This useful insight tool generates a report, which quickly illustrates the number of followers your page has together with the number of new followers within the last 7 days. In addition, to this you can also keep a check on how many status updates you have shared simultaneously with the average engagement per update. The follower demographics come loaded with astonishing details are accurate, they break down these insights into tabs such as industry that these followers belong to, their function in the company, regions, the company they belong to itself, employee, seniority leading you into looking at what exactly is your outreach and which market you have hit.

Almost all of the account insights have been designed to provide for one piece of crucial information where all essential information is listed which gives brands the leverage to be able to further evaluate their performances on these social media platforms. Instagram, however takes these insights to a whole new level of awesome, with its growing popularity Insta’s dashboard comes loaded with data that has to do with reach, with impressions and with engagement. The statics are also broken down into each week to give you a more insightful look into your performance.

Instagram also features an Ad Insights dashboard which is inclusive of facts and figures that have to with the effectiveness of any given campaign. Not only do these includes all the data related to the performance of the campaigns created and launched by brands. The statistics reflect impressions, but also answer for the reach and the display frequency ensuring all details for every post made. Instagram has a staggering outreach, with the per-follower engagement rate reaching out to that of a 4.21 percent which is almost 50 times as that of Facebook and almost a 125 times more than twitter!

Pinterest:
Pinterest was launched in the midst of all the social media hype and as the platforms were dominated by text updates it shouldn’t have come as a surprise that this largely visual, image-centric platform became such a great hit. The one magical thing about your pinterest account is that the number of people who actually view your posts is greater than your actual followers.

Your pin insights will be able to help you engage a greater number of audience and market your service or product and even your brand smoothly and effortlessly. However, for being able to access this feature you need to be in possession of a verified business account.

image source: dreamgrow.com

You can track your board’s activity and gather data not only from your website but your board at pinterest too, hence you can effectively create a fusion and expand your insights, which will not only be limited to pinterest but also be stretched out to as far as Tumblr.

Where as state of the art features such as Curalate and PinReach add to the magic of mastering the use of pinterest as a social media platform.

10

Jul

Pinterest is now considered the 4th major social media site that serious marketers use, assuming that marketing on Pinterest cant be ignored. it can skyrocket your business/project to the roof! A picture speaks a thousand words and imagines actually making a story where people visualize, interact and are waiting for your next pin.

I love Pinterest! Do you..?

The key advantage Pinterest provides is that each and every pin that is posted has a lasting effective presence unlike other platforms where for practical purposes each and every post is visible only for a short duration.

Who is on Pinterest?

As far as user’s, women are a more dominate group but lately I have seen Pinterest boards appearing on the first page of Google search results and this strategy could be applied to items that appeal to everyone.

How it will help your business?

I think it’s a tremendous opportunity for businesses to get started with it now as you’ll more than likely be paving the way for your industry and possible competitors. Pinterest is gaining in popularity and if you want people to share and engage in your products, your company, your business etc. then I highly recommend getting involved.

How to leverage Pinterest?

Pinterest is good source of traffic if you give users a reason to click through the photo and view it on the original page (your website). Some common examples of photos with strong traffic back to your website are food photos without the recipes, products you want to buy without a store name or the D.I.Y. instructions to that crafty thingy you want to make. There are endless opportunities there it’s just how you think creatively.

What are your chances?

Pinterest is free, you post photos of your products, your business, anything related to your company and people start pinning and sharing if they like it. It brands your business along with other forms of social media. For instance if you have a hotel, put photos of your rooms, the lobby, the amenities, the view. If you offer cupcakes, then post pictures of them, if you sell a product, then post pictures of those products. If you’re a really neat bar or lounge, post pictures of some of your crafted drinks and photos of the inside of your facility. The opportunities are endless.

Conclusion:

The site is extremely easy to use. There’s really no learning curve. And if you don’t see increased traffic–or whatever your goal–toss it. What have you got to lose?