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The National Fluid Power Association NFPA, wrapped up its regional meeting series this week with the Chicago area meeting held at Moraine Valley Community College in Palos Hills, IL. For more information about 2018 regional meetings please visit their website. It was a very nice event with two excellent speakers.

Tamima Farooqui is the Job Resource Specialist at the college and she gave a very thorough overview on what kinds of jobs technical students are seeking and how they can best assimilate into the workforce. She gave some background on the type of training and counseling they receive at Moraine Valley.

The second speaker, Neil Barker, Associate Professor of Integrated Systems Technology furthered the notion of a diverse workforce. He gave some great insights into the technical training and career aspirations of their technical students. Later, Neil gave a tour of their new fluid power lab.

Near the end of her presentation, Tamima touched on the subject of a diverse wor…

The longer I stay in the media business, the more I keep on learning. The latest thing that I have come to understand is something called PPC. I think that the acronym is possibly more recognizable than the actual name Price Per Click. This is now an important component of many companies' marketing plans, including fluid power companies.

For digital media marketers, PPC has been an important part of the mix for a long time. For me, it is new. I would like to have a discussion with every one of my clients to determine how they are optimizing on this opportunity. I do represent Fluid Power World magazine and digital media network. That network includes our websites, e-newsletters, custom sponsored content, and PPC.

I have also learned that some companies may not be optimizing on their PPC program. This is where we at Fluid Power World can help. We offer PPC Management to our clients and we are getting quite good at the process.

It pays to have good partners and for the 2018 Fluid Power Technology Conference, we have some excellent partners. For the third straight year, we will be partnering with one of the nation's great engineering schools, the Milwaukee School of Engineering.

The campus of MSOE serves as our host for the 2018 Fluid Power Technology Conference and they have done a great job of hosting this event in each of the past two years. Their very fine staff and faculty have provided us with not only an excellent location for this important fluid power event but they have contributed some very interesting and timely content.
They will be stepping up their efforts in May 2018 by doing some of the actual seminar sessions and adding a full-day basics of hydraulics course on Monday, May 14, 2018 right on the MSOE campus.
Visit our website for more information on how your technical people can enroll in that course. Here is a link
Another great partner who has also been with us in the past two years …