The module that is reckoned as one of the best tools for Magento SEO, is now empowered with a new great feature – the support of a hreflang tag.

The hreflang tag (also referred to as rel=”alternate” hreflang=”x”) was designed to tell Google which language you are using on a specific page, so that the search engine can deliver the relevant results to users searching in this language.

The feature is extremely useful if you are running a multi-lingual and multi-regional site, and created a big amount of content for a local audience.
This is how it works: the hreflang tag adds a signal to search engines that a user querying in language “x” will want this result instead of a page with similar content in language “y”.