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Elevation Grows Virginia Green Lawn Care Account

Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevation following a formal review. The new remit consolidates creative, planning, media and website work under
one shop to deliver a more cohesive marketing strategy, says Pam Orsi, marketing director, Virginia Green.

Elevation was previously responsible for Virginia Green creative that includes the
well-known “Respect the Lawn” campaign, featuring a Jack Russell terrier named “Buster." This creative concept will be continued in coming work, says an Elevation
representative.