Black Keys come up with most bizarre way to announce new album, ‘Turn Blue’

The Black Keys picked a unique, bizarre way to announce their new album, which will be titled Turn Blue. In fact, if you aren’t following retired boxer Mike Tyson’s Twitter feed, you would have missed it.

On Friday afternoon, Tyson sent a cryptic tweet that simply read “Turn Blue” and included a link to an even more mysterious YouTube video, notes Entertainment Weekly. The strange video features a hypnotist trying to take control of the viewer’s mind. Once he does so, he creams uncomfortable commands. At this point, there’s still no sign that it has anything to do with the Black Keys.

At the very end, though, a blue screen pops up that says “Special new album Turn Blue by rock musicians The Black Keys.” It announces that the album will be released on May 13. Fans can also use bitcoins to pre-order the album on the group’s site, according to the video.

The announcement comes just after it was reported that the duo is about to unleash its new single, “Fever,” on the radio Monday. It will be the first new music from Dan Auerbach and Patrick Carney together since El Camino was released in 2011.