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Monday, February 27, 2017

In a world with growing environmental concerns, wood is a valuable and scarce resource. As the need for low-cost, eco-friendly infrastructures rises, a bevy of initiatives have emerged that seek to offer sustainable solutions for varied needs for green architecture. Bisman Deu is one such inventor-entrepreneur who invented a new variety of sustainable wood from rice waste. What makes Bisman’s case noteworthy is the fact that the girl from Chandigarh was only 15 years old when she founded GreenWood.

Bisman’s invention turned the spotlight on her when she was still a school-going teenager. Born in India, she spent a few years in England before returning to India with her parents. She graduated from Strawberry Fields High School in Chandigarh, and is now back in England where she studies economics, politics and international studies at the University of Warwick. Many a great idea stems from real life experiences and Bisman’s tryst with sustainable wood started out on similar lines.

Bisman developed a prototype of the recycled wood, combining husk with resin and compressing the mix into particle boards. The invention earned her a place in Unicef’s state of the world’s children report in 2015. Green Wood also took home the prize for winning idea at the Social Innovation Relay, an international competition that encourages social innovations among school students. Continuing to develop the wood to this day, Bisman hopes it will offer low-cost building solutions for people. “GreenWood makes me want to make a difference in the hope of transforming thousands if not millions of lives,” she says. Today, Bisman divides her time between academics and promoting entrepreneurship among students, particularly girls.

She founded a campaign, titled Colour the World Pink, which promotes young girls to take up leadership opportunities and chart their own path to success. “Being fortunate enough to make my voice heard and having interacted with entrepreneurs from across the world, I realized, there is a huge problem of missing women in the corporate world,” she says.

Taking note of the great disparity, she has taken it upon herself to inculcate an entrepreneurial spirit in young girls and let them know that they too can make it to the top. Pink is often associated with stereotypical depiction of the feminine, but Bisman reclaims the colour to assert independent thought and action.

As part of the campaign, she travels to schools and engages with the student through her own experiences of innovation and encourages them to take up similar initiatives. She recently organized an event in collaboration with Blue Ocean Technology, inviting a CFO to speak about the need for soft skills, and holds bake sales and lemonade sales to give the students a hands-on experience of running a business.