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About Ellen Tracy

The Ellen Tracy woman is bold, confident, daring, and spontaneous. A 21st century woman, she cherishes the things that make her feel most alive; good friends, a loving family and new discoveries. The Ellen Tracy eyewear collection is rooted in the brand’s iconic American heritage and offers superior workmanship, classic shapes and exquisite fitting details, tailored to her particular needs.

CoolFrames Designer Eyewear Boutique is an authorized Ellen Tracy online retailer.
All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.