Bucking the Trend, British Supercar Manufacturer McLaren Will Not Build an SUV

Lamborghini has one. So does Porsche, Aston Martin and Maserati.
Even Ferrari has verified they’ll be
unveiling an SUV by 2020 the latest.

It’s an easy-to-understand business decision, as sport energy
cars continue steadily to increase in popularity over tiny and
midsize sedans in the US. As Jeff Schuster, senior vice president
of forecasting at LMC Automotive, told CNBC, “We have SUVs
fundamentally crossing the 50 per cent limit on their own in the
forseeable future.”

Lamborghini Urus

Image credit: Lamborghini

There is certainly one holdout, but. Mike Flewitt, CEO of
British supercar manufacturer McLaren, claims they’re not going to
be joining the pack and building an SUV. Top Gear reports:

There’s more than enough SUVs in the world, so we don’t require
another one. That’s sort of the flippant part.

Effectively once we examine services and products — and
we’re constantly taking a look at item principles — is you can
find three measures. One is around the brand, one is just about the
technology and the other is just about the financials.

So, the brand: an SUV will simply dilute the McLaren brand name.
Our brand and history is motorsport and great motorists’ vehicles.
SUVs are superb, they’ve their spot, but they’re perhaps not
drivers that are great cars. They utterly dilute the driving
experience so it makes no sense.

Considering McLaren started as a championship racing team that
decided to break into the supercar game in 1992 with their f1 that
are now-iconic that is practical. But there is more to it.

As an independent business, McLaren doesn’t share the
resources enjoyed by brands like Lamborghini, Porsche and Bentley, most
of that are all element of Volkswagen Auto Group. These
businesses can swap technology and spread development expenses of the
latest models amongst one another. “Nothing incorrect we don’t
have a technology set that suits an SUV, so we’d be starting
from scratch.”