Verbatim creates storage battle monsters game in your browser

We are all used to seeing companies try and reinvent themselves, or launch a new marketing campaign to try and boost sales. But this has to be one of the most ambitions and bizarre, yet memorable marketing campaigns we have seen in a long time.

Verbatim Japan has created a website called Verbatim Chamiponship that is an interactive battle game with turn-based combat. The twist comes from the fact the fighting monsters are made up of Verbatim storage products.

There are a number of pre-made monsters for you to choose from, or you can take the time to make your own. The site gives you the choice of about 20 different media products including USB sticks, SD cards, and portable hard drives. Of those on offer you choose four devices. The system then randomly creates monsters out of your chosen devices and keeps cycling through the new creations until you pick the one you want.

After choosing a name, your creation is given a number of stats including power, defence, speed, and vitality. There’s also a ranking system and your experience is stored as a gigabyte value. This is my own creation along with its starter stats:

Verbatim has put some serious work into this website and game. You can save your monster, link to it via your blog, and best of all fight with other media monsters. There’s a final boss to fight, a random battle option, or you can do ranked fights where you select the opponent from a list like the one below. Each monter’s stats are shown by mousing over them.

There are some pre-recorded battles to watch, but when your own monster fights it’s interactive with hit, repair, and a projectile attack available.

Head on over to the Verbatim website linked to below and see if your media monster creation can progress through the ranks.