Satisfaction's Loïc Verstaeve says that the agency, "used HTML5's native video feature in order to make the website cross-browser compatible", and to make the experience visible on tablets and phones.

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The video is added dynamically using JavaScript. Verstaeve explains Satisfaction employed the jPlayer media library "for its extensive platform support; multi codec, cross-browser and cross-platform". He says he feels that in the long term, "HTML is going to be more like a UI technology than a simple way to show content".