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Monday, November 19, 2012

Our connections to foods of our childhood can be powerful, though not always healthy ones. I've written about my love of Jello, but honestly, it's not so much as a food source, but as a cultural mapping to my family and grandparents. I get it.

But the recent media attention around the closure of Hostess, leaving Ding Dongs, Ho Hos and Twinkies about ready for removal from production, is a little surprising. It's not like these are products that have stayed current with the times. Let's look at the content of a Twinkie:

I have a hard time accepting that something with the above ingredients is worth saving. That's a lot of crap. And so is the whole "blaming it on the unions" line. If there's anything to learn by this recent "news story" is that a really great way to increase sales of your crappy product is to threaten to close.

I feel badly for the people who will lose their jobs but come on, who eats those things? I'm with you, LeAnn. They've had their day. Time to move on. If the Hostess CEOs had any business savvy they would have spent the last 10 years developing healthy alternatives.