IncuBus Retail & The Food Foundry to take food & beverage brands from kitchen to market

We're delighted to announce that IncuBus Retail and The Food Foundry UK have teamed up to help food & beverage brands minimise time to market by finding a strong product/market fit, maximising sales opportunities and put themselves in a position to raise investment & scale.

The programme run at the world famous Camden Market starts on May 16th and applications are open now. IncuBus have already partnered with Camden Market as they look to transform the future of retail by closing the gap between offline and online.

Thanks to the partnership with Food Foundry, the high quality food and beverage brands who are successful in their application to the IncuBus Retail programme will have access to a fully maintained commercial kitchen. The Food Foundry will use their strong network of industry specialists and partners to provide dedicated support on everything from branding, packaging, distribution and more.

As part of the partnership with Camden Market, a ‘startup department store’ is launching so that programme participants will have a space to test, get feedback and sell their product in Camden Market. That’s access to thousands of potential customers and testers on day 1!

Throughout the 12-week programme, teams will also have access to investors and buyers in the space as they help refine pitches for demo week, when the startups will be able to showcase their products, as they look to get distribution contracts and funding.

Post programme, the food and beverage brands will get continued support from IncuBus Retail, The Food Foundry and Camden Market to ensure our startups get the help they need to become tomorrow’s leading brands.

Teams have until April 10th to apply but with startups being chosen on a rolling basis it’s best to get an application in early. After an application is made teams will get to speak with the IncuBus Retail & Food Foundry programme directors to ensure a fit between the programme and startup.

With high demand for space in Camden Market and access to buyers, investors and kitchen space; places are oversubscribed, so only startups with the passion and determination to make the most of the opportunity will be chosen. Both solo founders and teams will be considered.