“With unprecedented speed, flexibility and efficiency, now more easily
deployed over the Web, the Alteryx engine delivers on the promise of
enterprise-wide Business Intelligence and geospatial analytics in a true
Platform-as-a-Service (PaaS) environment,” said Alteryx CEO Dean
Stoecker. “No longer limited to developers and DBA-level engineers,
Alteryx Web services are empowering a large new community of users
across departments in all types of businesses. Every-day managers can
now define, optimize and deploy custom applications that bring
best-in-class analytics to critical operational, marketing and business
decisions that must be made today amidst shifting demographics and
locations.”

Customized modules demonstrated at ICSC ReCON, easily deployed as Web
wizards via the Alteryx flagship SaaS subscription offering
DemographicsNow.com, clearly showed how the use of business intelligence
can rapidly expand into new applications and solve old business
problems. For example, a non-technical realtor in the field can punch an
address into a custom module to quickly assess if a particular location
fits into a retail franchise’s target customer and expansion criteria.
The broad capabilities and speed of this Web 2.0 platform are proving
out new levels of responsiveness and business intelligence for a wide
array of applications and users.

“As we come out of recession, the retail real estate market is an
excellent example of an industry where Alteryx Web-based solutions can
have a major impact, in this case by bringing unprecedented
decision-making power for maximizing return on invested capital to
retail networks and shopping center development and expansion,” said
Stoecker. “The markets have changed, and retail operators need to view
data from across their enterprise to see how their customers’ behaviors
have shifted, which stores are performing to their market potential,
which products are selling best in which locations. What’s the right
strategy for each location? Expansion and contraction decisions must
consider business insights from every angle in the consumer mix, not
just physical property or lease factors.”

Alteryx synthesizes a wide range of disparate database resources,
including transactional databases, spatially enabled databases, data
warehouses, flat files, spatial data formats and spreadsheets to
seamlessly integrate datasets faster and more accurately than any other
technology platform. Access options for more advanced deployments
include a Software Developer Kit (SDK) and Application Programming
Interfaces (APIs) for local and network-based interactions.

“This technical breakthrough extends the power of business intelligence
into much broader user communities, and opens the possibilities for the
development of undiscovered tools, modules and applications limited only
by the imagination,” said Stoecker. “Since our founding 13 years ago,
this Alteryx platform advancement enables a much larger user community
to easily build their own custom applications, and deploy them quickly
over the Web."

About Alteryx

Solving business problems for nearly a quarter-million users worldwide,
Alteryx is driving the global data revolution in Geographic Business
Intelligence. Through smart, extensible solutions from the desktop to
the Web, the Alteryx software platform delivers the fastest, most
comprehensive consumer, business and market insights to the Fortune 500,
mid-market companies, government and academia. Alteryx hosted,
on-premise and hybrid SaaS solutions integrate spatial intelligence into
enterprise workflows, seamlessly scaled across local, regional and
global markets. Inspiring ingenuity since 1997, Alteryx, LLC has offices
in Orange, Calif., and Boulder, Colo. For more information please visit
www.alteryx.com.

Alteryx and Geographic Business Intelligence are registered trademarks
of Alteryx, LLC.