May is Skin Cancer Awareness Month and we would like to bring a product line to your attention. BloqUV is a leader in sun protective apparel, designed to fit the lifestyles for people who live active outdoor lifestyles.

The threat of skin cancer is very real. Here’s why:
According to the National Cancer Institute and the Centers for Disease Control and Prevention (CDC):
-Cancer of the skin is the most common of all cancers in the United States.
-Melanoma represents only 4 percent of all skin cancers in the U.S.but accounts for more than 75 percent of all skin cancer deaths.
-Although exposure to the sun’s ultraviolet (UV) rays is said to bethe most important factor in the cause of skin cancers, about 70 percent ofAmerican adults do not use sun-protection measures.

The Melanoma International Foundation states that:
-90% or more of melanoma is caused by ultraviolet radiation either from the sun or tanning salons.
-Melanoma is the most common cancer in women ages 25-29 and second only to breast cancer in women ages 30-34.

-Skin cancer is one of the most common and fastest growing forms of cancer in the USA. In fact, 1 in every 5 Americans will develop skin cancer in their lifetime (Skin Cancer Foundation).

While the numbers are staggering, we don’t want you to just hide in your house all day. BloqUV shirts will help get you back outside. BloqUV has evolved into an important everyday brand for tennis, jogging, walking, water aerobics, paddle boarding, skiing, hiking, biking, driving and yoga.

Fusing fashion and function, BloqUV’s styles offer flat seams to prevent chafing, moisture wicking to ensure fast drying, and utilitarian pockets to store keys, credit cards, mobile phones and iPods. All fabrics are tested in accordance with the American Association of Textile Chemist and Colorist (AATCC). BloqUV uses soft fabrics with a minimum Ultraviolet Protection Factor (UPF) 50 – blocks 98% of sun’s rays. UPF is equivalent in ratings and capabilities to SPF for sunscreens. The typical white cotton shirt provides UPF of 5-10, which is far below the minimum of 15 that dermatologists recommend. No chemicals are added for UV protection.

So while summer time and the sun are on the way, be sure to take care of your skin. Stop by any YST location to check out our selection of BloqUV. We have a wide variety of colors in both the crop top and full length shirts for women. The crop tops are great for the hotter months over dresses and tanks before, during or after play. The fabric is very lightweight and breathable so you can stay cool on the court.

The Prince T22 is a hugely popular tennis shoe that now comes in a very feminine white/bright pink model. The new Special Edition Breast Cancer Awareness T22 will benefit the non-profit Bright Pink, an organization devoted to promoting early detection and prevention of breast and ovarian cancer in young women. Prince will donate 10% of the proceeds from each special model T22 sold during October (National Breast Cancer Month) 2013 to Bright Pink.

Prince T22 Bright Pink Edition

“As an organization focused on empowering young women to be proactive with their breast and ovarian health, we deeply value partnerships with active brands like Prince that personify our mission by reinforcing healthy lifestyle behaviors such as physical activity, a proven breast cancer risk-reducing activity. We are so grateful to receive Prince’s support this fall and are thrilled to celebrate the beginning of what we know will be an incredibly impactful partnership,” said Bright Pink Founder and CEO Lindsay Avner.

The Asics Gel-Resolution shoe has quickly become one of our most popular shoes, especially for women. It provides the support you need for the lateral movements of tennis without most of the bulkiness that many tennis shoes possess. The shoes also comes in bold colorways that allow you to stand out on court! The new Gel-Resolution 5 will arrive towards the end of this year, so to make room we have lowered our price on the Gel-Resolution 4 from $129.88 & $119.88 to $99.88. This shoe is now the best value tennis shoe in our stores. Come in today to check it out for yourself or to stock up if this is already your shoe of choice!

The popular Thorlo Holiday promotion is back! Buy any 3 pair of Thorlo socks and receive a fourth pair FREE! If you have never tried Thorlo socks, stop in today to try a pair. They come 30 Day No Risk Trial. Thorlos feel better than your “ordinary socks” or your money back! (Proper shoe fit required).

This is the clothing sale you have been waiting for. The YST Gambler’s Sale is on select clothing for men, women, boys and girls. Discounts begin at 20% and increase throughout the month capping off at 50% Black Friday weekend. Shop early for the best selection of clothing or take the gamble by waiting for higher discounts at the risk that the item you want may be gone.

Will you take the gamble?

Shop early for the best selection or take the gamble by waiting for bigger savings.

Save up to 50% on clothing and 20% on racquets and shoes at Your Serve Tennis as part of our Gambler’s Sale. The calender below outlines the savings on select clothing. Shop early for the best selection.

Your Serve Tennis

Atlanta's Original Tennis Stores currently serving Metro Atlanta with locations in Alpharetta, Buckhead, East Cobb, Norcross, Snellville, Suwanee and West Cobb. We also provide merchandise to Blackburn, Dekalb and Chastain Tennis Centers.

Family owned and operated since 1976, YST has always been known for our amazing selection of tennis clothing, shoes, racquets, bags and accessories as well as our top quality stringing services.