Willful Blindness; and Sorry About That – Our selections for the August 1, 2014 First Friday Book Synopsis

{This morning, at the July First Friday Book Synopsis, Karl Krayer presented his synopsis of #GIRLBOSS, and I presented my synopsis of Think Like A Freak. We will have those synopses up soon on our companion web site, 15minutebusinessbooks.com. Each synopsis comes with our multipage handouts, and the audio recordings of our presentations}.

Now for what’s next…

Here’s a question: have you ever done anything wrong? As in a mistake, maybe a really big mistake? Now, the next question: did you know it was wrong when you did it, or were you genuinely unaware? I’m asking this both in the personal context (have you ever done anything wrong; have I ever done anything wrong? By the way, I think I know the answer for both of us). And I ask it in a larger context – has your company or organization ever done anything wrong?

All of these questions are raised by the excellent and important book Willful Blindness: Why We Ignore the Obvious at our Peril by Margaret Heffernan. That is the book I will present at the August 1 First Friday Book Synopsis.

And, Karl Krayer will present the book Sorry About That: The Language of Public Apology by Edwin L. Battistella, which offers terrific and detailed counsel for when you have messed up, and are ready to set things right.

These presentations will be in our “regular” scheduled event, from 7:00 to 8:05 (am). And then, Karl Krayer will lead an extra “bonus” session, to help you know how to craft an apology when you do mess up “big time” (or, not so “big time”). A small donation will be requested for this bonus program — see the flier below.

If you are in the Dallas area on August 1, plan to join us for this important morning of learning. (And, there is always great food, and wonderful networking & conversations)…

Mark your calendar; invite a friend. Here is the flier for our event — please share it with others.

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