Modern business users consider the ability to interact with customers, employees, assets, products, and other businesses in real time, anytime, and from any location a basic requisite. They expect to pay as they say, virtually be there, and essentially get all tasks done in micro moments. Mobile Centric Digital Transformation or Mobimorphosis has become the defining enterprise mobility catalyst. However, to capture the real value of mobile, organizations need a mobile-first-mobile-must strategy that can foster professional efficiency, business enablement, and collaboration.