KNOWLEDGE ADVENTURE
ANNOUNCES LAUNCH OF THE JUMPSTART.COM VIRTUAL WORLD

The First 3D-based Virtual World
Built on Adventure-Based Learning

TORRANCE, CALIF., - December 1, 2008 - Knowledge Adventure®, the leader
in adventure-based learning games for 3-to-10 year olds, today
announced the launch of the first immersive 3D virtual world gaming
platform for kids by bringing its trusted JumpStart® brand online.
The highly anticipated launch of JumpStart's online virtual world
brings Knowledge Adventure one step closer in its transition to a
multi-faceted kids' entertainment company.

KZero Research expects the number of kids registering at virtual
world sites to grow nearly 400% by 2010 from 35 to 150 million.
According to a recent NPD study, 40% of online gamers are ages
2-17, while 25% are ages 2-12. JumpStart users range from 3-10 with
a focus on preschool as an entry point, creating opportunity for
JumpStart to gain leading market share in the growing virtual world
market-a market expected to reach $2.7 billion by 2011.

"The all-new JumpStart Virtual World provides us the opportunity
to leverage our tremendous brand and game content online where
today's kids play," said Knowledge Adventure president & CEO
David Lord. "Our commitment remains stronger than ever to creating
the best adventure-based learning games available and
we're doing this by evolving the brand online to meet the needs of
parents and kids in a vibrant, trusted community they can enjoy
together for years to come."

Key features of the JumpStart Virtual World include: Jumpeez-the main avatar
(Jumpee) the child creates using more than 14 quadrillion
variations of faces, hair, eyes, mouths, hats, clothing, etc. with
virtually endless combinations for customization; and StoryLand-an immersive
adventure-based collection of five virtual worlds-Neighborhood,
Town Square, Petland, Beach and Jungle where 3-5 year olds can play
endless games, learning activities and missions that challenge and
entertain. Kids can play games with their Jumpee in the Arcade,
Movie Theater, Juke Box and explore the ancient ruins of Tiki Falls
or discover underwater treasures by swimming in the Bay.
JumpStart's 3D high-definition quality graphics deliver an enhanced
user experience.

To celebrate the launch, JumpStart is hosting a Jumpee (avatar)
contest for three months starting in mid-December where kids can
create their own avatars and submit them online at JumpStart.com for a chance to
win prizes daily, including free annual memberships, Nintendo DS
and Nintendo Wii. One grand prize winner will be chosen to have
their Jumpee star in a future JumpStart Virtual World adventure and
receive a college scholarship from JumpStart.

For a nominal monthly fee of $7.99, parents can register their
kids at JumpStart.com to become members of the fully interactive,
safe, 3D virtual world. The new family membership model includes a
multitude of benefits to kids including unlimited access to the
entire JumpStart Virtual
World for all kids in the family, downloadable game content,
printable coloring sheets, movies & music videos, and the
ability to earn rewards that can be used in the real world. For
parents, benefits include the ability to write personalized
messages, customize rewards, access expert tips on how to help
their child succeed in school, see their child's in-game progress,
participate in an advisory board to share ideas/experiences, and
connect with other parents through blogs and member forums.

For more information on the avatar contest or to become a
JumpStart.com member, visit www.JumpStart.com.

About Knowledge Adventure

Knowledge Adventure® is the leader in adventure-based 3D virtual
worlds for 3-to-10 year old kids. With its JumpStart® and Math
Blaster® products, kids learn through endless gaming adventures in
3D virtual worlds. By blending learning and entertainment,
Knowledge Adventure's adventure-based learning inspires kids' minds
through immersed play. For more than 15 years, Knowledge Adventure
has set the standard in kids' software by creating the finest
educational products for use in the home and the classroom. The
company is internationally renowned for its award-winning products.
A subsidiary of Knowledge Holdings, Inc., the company is
privately-held and based in Torrance, California. For more
information, go to www.knowledgeadventure.com or call
310-533-3400.