As someone who’s owned a business telecom, Internet, and cloud brokerage for 14 years [shameless plug], I’ve had my share of drama surrounding circuits taking too long to install. Whether it’s fiber taking a year to get built-out, or a T1 taking 6 weeks to install (when our customer’s business was relocating in 4), being at the mercy of an ISP’s unexplainable, bureaucratic timeline has been the most stressful part of my job.

Not far behind those bad experiences are the times I’ve had customers call me (in a panic), telling me their Internet circuit is completely down and they either do not have a backup or they have a ridiculously slow backup. And again, we are at the mercy of the ISP’s timeline, as the customer and I wait (as minutes seem like hours), for the Internet circuit to be restored.

But those days are almost long-gone. CAN I GET AN AMEN?! [falling to my knees in gratitude]

I know — it’s not new but I still find most companies aren’t using it and I want to make sure you are in, on this glorious little under-utilized secret.

Here is why I love 4G as either a backup or primary connection for your company.

High bandwidth

Typical 4G LTE Internet speed ranges from 5-15M download and 1-5M upload. That’s decent speed but did you know you can bond multiple connections (via a Peplink or similar device), to get even faster speed?

Furthermore, if 4G XLTE is available in your company’s neighborhood, your business can typically get double the bandwidth (i.e. 40M/10M). Bond a second connection and you just created 80M download speed.

Inexpensive

A typical 4G LTE Wireless Internet connection is only going to cost your company between $50–$100/month. It’s about the same price as business-class cable, which is about as inexpensive as you’ll find these days for a high-bandwidth business Internet connection.

Availability

How many places have you been where the little “LTE” symbol on your phone disappears and it says “1x.” Not many. Maybe in the panic room you recently installed in your house— or in Yosemite — or a few other extremely remote areas.

Now compare this to your confidence fiber Internet will be available in a remote office — or workplace trailer — or just in the building your company is moving to?

How about business-class cable? What’s your confidence in its availability in those buildings?

4G is available almost everywhere a business could be. On top of that, there are ISP’s who specialize in 4G and can sell your company a 4G LTE Internet connection from the best-available provider servicing your company’s exact address.

No question, 4G LTE crushes almost all other technologies, in availability.

Fast installation

4G LTE can be installed in a couple of days. Yes, you heard me correctly. ‘Nuff said.

But that’s not all! [audience gasp]

Out-of-Band Management

When your company’s remote site’s Internet goes down, are you “flying blind” trying to call an on-site employee and have them make changes to the router? Or maybe you’ve experienced the lightening-fast speed of using a POTS line to access a router, remotely?

If your company has 4G LTE for a backup — but you lose your primary Internet connection — not only is the Internet still “up,” but you also have high-speed access into the router for troubleshooting your primary circuit.

Add the recent addition of SD-WAN’s ability to intelligently load-balance two Internet connections and it’s hard to find a case against the need for most companies to have a 4G LTE Internet connection for either a primary or back-up Internet connection.

Tons of benefits, but in my mind, 4G had me at “can be installed in a couple days.”

Mike Smith is the president of AeroCom, Inc., one of the largest and longest-standing business telecom and cloud brokerages in the U.S. He is the recipient of numerous industry awards, including being named one of the top 40 business leaders under 40 years old.