There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. More than 20 years later, La Prairie signs a new chapter in this contemporary approach of cosmetics by introducing Skin Caviar Luxe Cream Sheer. We were lucky to get an exclusive experience with La Prairie Switzerland at the Hotel La Reserve in Geneva. A special moment that helped to understand more about this amazing brand. During this session, we could meet key people like Mr Werner Dirks, General Manager Switzerland La Prairie Group and Sonja Glavas Marketing Manager La Prairie Switzerland. Thanks to this very refined meeting, many valuable information was shared, so we could better understand the philosophy behind this new launches.

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Thanks to an extraordinary concentration of Caviar extracts in the formula, associated with the La Prairie exclusive cellular complex, the new Skin Caviar Luxe Cream Sheer has all the very best of La Prairie inside. In order to propose a different texture, La Prairie decided to make it lighter. Either to attract a new customer to the Skin Caviar franchise or to propose an alternative usage for the loyal customer, this new product has loads of advantages. Another interesting fact with the launch of this new product, it is the international facet of La Prairie. Always listening to its customers’ opinions, La Prairie wishes to bring a very universal formulation and texture combination. It is in a certain way the idea of providing a real choice between the original cream and the new one. It also completes the existing collection and today the Skin Caviar series is very consistent and perfectly balanced.

The Formula of the new product, as mentioned, contains the very best of La Prairie. The unique combination thanks to the mastery of cosmetics experts at La Prairie, gives to this cream an exceptional efficiency.

Caviar extract: Rich in amino acids, vitamins and minerals. It contains natural components required for the structure and vitality of a healthy skin. It offers firmness, protection, nourishing and energy.

Malt extract: It protects the skin collagen by its degrading-enzyme inhibition action.

Hydrating Complex: Red algae extract, Hyaluronic acid, Polyglucuronic acid and Polysaccharides originally from the sea, will moisturize and instantly sooth the skin for a fresher result.

Brown Algae extract: Inhibits tyrosinase activity for a more even bright, smooth and purified skin tone.

Sage, Arnica and Marigold extracts: natural ingredients known for its action in fighting skin irritation.

Vitamins A, C and E: Very active ingredients that has an antioxydant action, preserving the skin.

Exclusive Cellular Complex: The patented anti-aging Scientific La Prairie signature, a well kept secret for nearly forty years. This patented complex is the basis of all La Prairie cosmetic formulas since the foundation of the brand. This exclusive Cellular Complex, a product of biotechnology research advanced, gives life and energy to the cells at the origin of beauty. It target cells and essential components of the extracellular matrix, for a younger-looking skin.

La Prairie not only provides amazing formulas that literally melt into your skin, but has also great packaging that makes La Prairie cosmetic collections one of the most modern look-and-feel products in the market. It is a true contemporary approach of design in the cosmetic world. Most of the codes used by La Prairie have timeless basis, so even 20 years after it still has a modern look, very contemporary. With the launch of Skin Caviar Luxe Cream Sheer, the packaging got all the attention to details that we know from the Swiss brand.

The round outer packaging, the silver spoon elegantly placed in the inner support and the La Prairie stamp in the front makes this product a beautiful piece of contemporary design that you want to have in your bathroom or bedroom. A real beauty for the eyes.

Another product to be launched is the Skin Caviar Concealer Foundation SPF 15. This product will be the perfect companion to your Skin Caviar Luxe Cream Sheer. Both professional and luxury care anti-dark circles, Skin Caviar Concealer Foundation SPF 15 meets both products in the same bottle that adorns the emblematic color of La Prairie “blue caviar” for a natural complexion and a zero defects skin .

Its light and luxurious formula, enriched with a new peptide for firmness and elasticity city increased, gives skin a flawless natural complexion and long-lasting hydration for a delightfully fresh finish.

The assorted professional concealer, slipped to the top of the bottle, camouflages dark circles and imperfections. Their formula strengthens and protects the skin thanks to the legendary caviar extracts, and helps protect the skin against aging factors. Appreciated for its texture and perfecting its long coverage, the Skin Caviar Concealer Foundation SPF 15 is a must in makeup. Available in 12 shades for all skin tones.

Last but not least, La Prairie wishes to reaffirm its position as one of the ultimate luxury cosmetic brand thanks to a very special limited edition for the holiday season: Caviar Spectacular.

This fall, La Prairie joins forces with Baccarat, the famous and prestigious Crystal house founded in 1764, to create hand-crafted masterpiece, a breathtaking limited edition for all La Prairie fans: Caviar Spectacular. A work of pure poetry that will talk to the heart of all La Prairie fans but also to all caviar aficionados. Each brilliant crystal goblets limited edition – 1500 in total – is made by hand. The form contains the famous hexagonal foot Baccarat Harcourt 1841, re- known for a long time as an icon of know-how and elegance. The cup stands on a base with six sides and six facets that capture light at all angles and restore their beauty, for every event turns into refined feast. The base is topped with a cobalt blue cabochon to symbolize the union of these two iconic brands, synonymous with perfection in artistry, design and innovation.

The limited edition comes with a 75ML Skin Caviar Luxe Cream for the face. Once the product is over, you can replace it with a crystal plate that will allow you to use the exquisite goblet to serve Caviar to your guests. Only La Prairie could do it.

All these new products will be available from September 2015 in all La Prairie official point of sales. For the Caviar Spectacular limited edition, only 1500 units will be available worldwide, so you might hurry up if you wish to be part of the happy few to get it. You can check more information by visiting the brand website: http://www.laprairie.com

It is outstanding the way La Prairie is keeping its positioning in terms of ultimate luxury cosmetic brand for the past 20 years. Only a few brands in history have reached such levels of expertise, luxury and sophistication. In a not so easy market, La Prairie innovates and surprise its customers with only the very best that science and nature have to offer.

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