As Bing’s Frances Donegan-Ryan quickly learned, these Seattle search engine marketing (SEM) experts were more than eager to serve up some keg-sized-kudos to the Bing Ads platform and team. On tap in this installment of What’s Brewing with Bing Ads is Universal Event Tracking (UET) and legendary service.

Molly O’Keefe (Nordstrom): You can tell a lot about the company and where they’re going just from the account managers and how excited they are. That’s kind of what you get from Bing Ads.

Allen Velton (Adobe): I really love the tablet bid modifiers and having that ability there.

Allen Venton (Adobe): And building these audiences out and using Universal Event Tracking (UET) and then things like that. That stuff is really exciting to me.

Maddie Cray (Point It): I think that Bing Ads has always thought a lot about how not just agencies, but advertisers in general, can continue to manage paid search.

Maddie Cary (Point It): Bing Ads is a great platform. I think there’s a lot of things that you guys do to give control to advertisers in a way that Google does, but there are certain things that you guys give as kind of extra levers.

Jesse Pham (Microsoft): I just really love that you guys have been taking some big steps like UET, and getting into that remarketing game. Really, this is some exciting stuff!

Maddie Cray (Point It): I get pretty excited about more dynamic ad formats, ways that we can advertise to people — knowing what they’re interested in and what they’re looking for and in that moment, and dynamically serving them the content that they’re looking for. Native Ads I find really fascinating.

Michael Fleming (Point It): The one feature I really like is how you guys do the voting on features that we want. We’re allowed to vote on them and you take them into account.

Allen Venton (Adobe): I love, first of all, how responsive the account managers are at Bing Ads when any issues arise. Or, just being proactive and sharing information with us.

Ethan Kisan (Nordstrom): The communication is excellent [with Bing Ads]. Pretty much anything that we need, they are there for us. They’re able to provide us with a lot of insights.

Katy Tonkin (Point It): I’ve said it before and I’m going to keep saying it because you guys are all legendary — [I love] the service. The service is fantastic!

Michael Fleming (Point It): I like to say we work in the coolest industry. It’s so cool!

For more What’s Brewing at Bing Ads and other videos, visit the Bing Ads channel.