Following a preview in last month’s issue of L’Officiel Hommes Italia, adidas Originals and Pharrell officially unveil their massive Superstar Supercolor pack. In total, the classic silhouette is redone in 50 different colorways, spanning the majority of the color spectrum. Describing the pack, Pharrell offers, “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before.”

If a certain colorway catches your eye, you can look to pick it up beginning March 27 at adidas Originals retailers

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Alchemy & Flying Fish Presents: SiR LIVE In Johannnesburg

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KKool Out Concepts is a South African based nightlife brand focusing on Hip Hop, Funk, Soul, and Jazz. We host live music events in both Cape Town and Johannesburg. We are also a creative agency that consults for brands on unique campaigns. Find out more here.