New Site Makes Suit Shopping For Men, Like, Really Simple

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Long are the days of traveling overseas to score custom-made suits. Thanks to Knot Standard, it's bye-bye, Bangkok; hello, World Wide Web! For typical male consumers who adopt the dogma "the simpler the better," suit shopping has become a man’s worst nightmare with its complex lingo of neck sizes and sleeve lengths and the indecisions presented with color options and cuff-link designs. Alas, finally comes exactly what we’ve been looking for.

Knot Standard, a bespoke e-tailer launched by the clever, clever Matthew Mueller and John Ballay, presents all the standard suiting options, along with any extra special requests, all sorts of color combinations and highlighting threads, positionable pockets and pleats, and a personal suiting advisor. Not yet sold? There's even a custom phone-keeper-pocket option.

Thanks to some snazzy online aspects such as 360-spin photography and how-to-measure video demonstrations, there’s no way the suit can’t fit. From the very first click to that mailbox merriment, its overall process is complete in just three to four weeks, and at an equally reasonable cost — all under the $800 mark — this e-tailor (get it?) might as well just put money in the pockets!