Digital Air Strike Co-Founder/COO and Top Dealers Discuss Findings of Social Media Trend Report

Alexi Venneri, co-founder and COO, Digital Air Strike, and a panel of top dealers will share with dealers and managers the findings of the 2012 Social Media & Reputation Management Trend Report. This panel of top dealers includes: Brian Benstock – vice president and general manager, Paragon Honda and Acura; Jim Flint – corporate director, interactive sales & marketing, John Eagle Dealerships; and Adam Simms – managing partner, Price-Simms Automotive Group.

The report reveals how consumers use and respond to social media and review sites, along with top trends of the most successful dealers nationwide.

Be one of the first to see what the top 300 social media dealers are doing to get results and see how your dealership compares to these findings – are you trending higher, lower or right on track?

This panel will share their top social media success secrets including how some of them have achieved a 300% increase in Facebook likers, how they increased their star ratings to five-star across multiple review sites, and how they used professional responses to consumers to get more appointments and, most importantly, increased sales.

What will you learn and what action items will you take back to the dealership?

1. Learn how your social media and reputation management campaigns compare to the top dealers in the industry.

2. How to stay in top of the ever changing world of social media.

3. Learn from top dealers and hear specific best practices.

Alexi Venneri (moderator), co-founder and COO, Digital Air Strike, and was most recently president of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group. Prior positions also include vice president of marketing, PR and investor relations at DealerTrack, chief marketing officer at Who’s Calling and director of marketing for the Major League Baseball team Seattle Mariners.

She is an accomplished public speaker and author of the best-selling book Balls! Six Rules for Winning the Business Game. She has a B.A. in marketing from the University of Calgary and is an accredited trainer at the University of Washington and The Pacific Institute.

Panelists:

• Brian Benstock – vice president and general manager, Paragon Honda and Acura