6 Reasons To Use WordPress For Your First Ecommerce Store

by Brandon Graves ·
Published November 2, 2017
· Updated December 7, 2017

The e-commerce business is increasing with each passing day. Today’s tech-savvy people prefer shopping online rather than going to a brick and mortar shop to buy products. The ecommerce business is increasing with each passing day. This trend has given birth to several shopping websites. Apart from this, several small and big players are entering the ecommerce world almost every day. To be honest, creating an ecommerce store, keeping it live 24*7, and running it successfully is a really challenging job in itself. It requires a team of well-trained professionals, purchase of the latest software, Antivirus, Firewall, hosting server and its regular updating and website revamping from time-to-time.

There are many entrepreneurs who have restricted budget and resources for the creation and operation of an ecommerce store. So, despite the availability of different e-commerce platforms, most of the website owners want to migrate their existing e-commerce websites to the WordPress.

As a matter of fact, WordPress is an excellent CMS. It can easily be used for creating an ecommerce store for small and medium scale businesses. Check out the Key benefits you enjoy when you take your ecommerce store to WordPress:

1. Less Financial Burden

As we all know, running an ecommerce store is an expensive affair. WordPress is an ideal choice for entrepreneurs with a limited budget. You can install WordPress on your system without spending a single penny and create different kinds of websites easily and quickly. You just have to pay for a domain name, the hosting server, premium themes and plugins (if you use any). This helps you to cut the website operational cost up to a great extent as you don’t need to hire a team of expert professionals to run and manage your e-commerce website. With careful planning and help of a few staff, you can easily manage a WordPress e-commerce site.

2. A Boon For Those Who aren’t Tech savvy

Most of the people relinquish their dream of having a well-designed ecommerce store because of the lack of the knowledge of different programming languages and website building skills. For such people, WordPress is a god gifted boon. You can easily operate and manage a WordPress e-commerce website without editing even a single line of code. The availability of lots of free and premium WordPress themes, plugins, shortcodes has enabled non-coders to manage WordPress sites like professionals and meet business objectives easily. WordPress offers plugins for different website functionalities and features.

3. Search Engine Optimization Becomes A Lot Easier

In simple words, search engine optimization is the process to optimize websites for search engines and increase their visibility on the WWW. It helps e-retailers to get in touch with genuine shoppers and sell their products and services in maximum numbers. The better your site performs in the SERPs of different search engines, the more business opportunities you get.

Ecommerce website optimization is not a child’s play. Due to the rapidly changing status of products on the website, changing the mood of buyers, and frequent updates in Google’s algorithm, most of the SEO professionals struggling to maintain the decent ranking of their website on major search engines.

Fortunately, WordPress offers a number of SEO plugins. You can use them to perform different SEO activities rightly and improve the SEO ranking of your ecommerce store easily. Have a look at some excellent WordPress SEO plugins:

4. Increased Website Security

An Ecommerce store contains sensitive details of customers. So, hackers and cybercriminals attack e-commerce websites with malicious content, redirects, malware, spam, phishing pages, etc, to steal sensitive information/details for financial benefits or destroy the e-commerce business completely. When an e-commerce website is hacked by cybercriminals, it’s very difficult to restore the site once again and get back the lost reputation, money, data, etc.

You get some respite while operating a WordPress ecommerce store. WordPress sends you several notifications to update the software, plugins, themes, etc. Apart from giving other benefits to users, the latest WordPress updates are aimed at eliminating the security loopholes of WordPress sites.

You can also take some steps to protect your website. WordPress offers a number of security plugins that can protect an ecommerce store from a wide range of security vulnerabilities. See some options given here below:

5. Multi-Site Feature

When you make rapid progress, you think of creating websites for other locations and areas as well. All ecommerce store owners don’t have the sufficient budget to create country-specific websites separately. For such entrepreneurs, WordPress is a boon.

WordPress supports multisite network. It means that you can create multiple websites using the same WordPress install. Moreover, WordPress offers several multisite plugins to run and manage multiple WordPress ecommerce stores easily and quickly. So, entrepreneurs can save a lot of money while operating multiple e-commerce websites. Have a look at some excellent multisite plugins:

6. Smooth Data Integration

Always keep in mind that database is an essential part of any ecommerce store. You must know that WordPress provides a smooth way of database integration. Create your custom SQL file and you are done. WordPress takes care of the rest. It provides all options to store your customer’s information and confidential data easily and effortlessly.

Final Words:

WordPress is an excellent CMS and SEO powerhouse which is famous for its various features. Operating WordPress ecommerce store is not a brain teaser. You can easily manage and operate WordPress E-shops with less budget and resources, and meet the specific goals of your web-based business. Check out this article to know the WordPress plugins you can use on your ecommerce blog.

Brandon Graves is an avid WordPress developer and SEO expert. He writes useful posts on WordPress services like convert HTML to WordPress, WordPress maintenance/customization, SEO for WordPress, Social Media and Technology, for tech-savvy individuals.

Such a nice insight for the ecom startup but being a part of eCommerce marketing industry since last 10 years, I am not agree with most of the part discussed in first few points. Let me tell you why?

#1 Less Financial Burden #2 Tech Savvy

If I go with Magento, it will cost the same as wordpress and I will get better options. If the startup wants cost effective solution to start an eCommerce, I would recommend going with eCommerce platforms like Shopify as it will save your lot of money and it wont even require technical knowledge. Moreover, you can migrate to magento or other platform once you are ready to serve large audience base.

Here I am not against wordpress but the thing is, one need to choose based on their requirement. Here many factors affect this decision which includes but not limited to number of products, customization, payment gateways, invoicing, reporting etc.