Royal Philips Electronics

Asimpleswitch.com consumer campaign
aims to mobilize over two billion people to lead a more energy
efficient life

Amsterdam, The Netherlands (AEX, PHI,
NYSE:PHG) – Royal Philips Electronics today announced its global
asimpleswitch.com consumer campaign showing that solutions for reducing
energy consumption can be simple and actionable without compromising on
quality of life.

By partnering with The Alliance for Climate Protection and the global
Live Earth concerts on July 7th 2007, Philips aims to inspire
more than two billion people to take simple steps, such as changing a
light bulb, to lead a more energy efficient life. Part of the campaign is
a consumer website
www.asimpleswitch.com, launched on July 4 2007. Visitors to the Live
Earth concerts and the Live Earth and MSN websites will be invited to
record a personal ‘simple switch’ pledge either online or via SMS. Philips
will track these collective pledges to change to energy efficient lighting
and calculate the resulting energy and costs savings on the
asimpleswitch.com website.

“Our asimpleswitch.com program provides the perfect forum to show
solutions for efficient energy use and the simple steps that we all can
take in order to make a real difference” said Theo van Deursen, member of
the Board of Management of Royal Philips Electronics and CEO of Philips
Lighting. “At Philips we believe in providing simple solutions for complex
problems such as sustainable development. For example, on average our
portfolio of energy efficient lighting products can save 40% on
electricity, and for some products the cost saving can be up to 80%,
without compromising on quality. We believe it is time to act now for
everyone and that’s why we offer consumers a wider choice of energy
efficient products.”

Philips that introduced the energy saving light bulb back in 1980, has
put environmental improvement in their product design at the heart of its
business. Philips consumer electronics products such as a number of
Philips LCD FlatTVs use technologies that can reduce power consumption by
up to 30% compared to competitive products of a similar screen size.
Philips also introduced a green logo that allows consumers to easily
identify consumer electronic products that have significantly better
energy efficiency than the nearest competitor products as well as offering
other environmental benefits. In 2006 Philips Green Product range
accounted for more than EUR 4 billion turnover (15% of total sales).

“We are thrilled that Philips is supporting Live Earth in our common
effort to solve the climate crisis” said Former US Vice President, creator
of An Inconvenient Truth and Live Earth spokesperson Al Gore in a message
to Philips employees. “Together we can continue to get out the word that
there are many simple and accessible solutions that help reduce our energy
consumption and cut global warming pollution.”