How 2015 was a year of firsts for Twitter

The year 2015 was a year of many firsts on Twitter from users, partners and brands experimenting and innovating with the platform and new campaigns.

ET Bureau

December 10, 2015, 15:47 IST

The stock has shed more than a third of its value since Twitter reported first-quarter results in April. It edged up 6 cents to $34.62 on Thursday, after touching a year-low of $33.51 on Tuesday.The year 2015 was a year of many firsts on Twitter from users, partners and brands experimenting and innovating with the platform and new campaigns. Here are some highlights to show how Twitter, Vine and Periscope were used in new ways this year, based on a 2015 survey released by the social media platform:

Given the millions of cricket fans on Twitter, this year the social media platform created a product for users to follow and participate in the 2015 ICC Cricket World Cup and IPL 2015. Special cricket timelines were created for #CWC15 and #IPL2015 for cricket tweets, commentary, expert analysis, plus photos, videos, and Vines from the sidelines at the world’s biggest cricketing events.

#JetInstant was the first of its kind of Twitter-based innovation that allowed you to check the lowest fare or view your flight status with just a tweet. Meanwhile, #SmartCare was a Twitter-based customer service that allowed millions of Reliance users to access and manage their mobile phone account on Twitter.

First brand to use Twitter’s Flock to Unlock Card in India

BMW India was the first brand to use the Flock to Unlock Card for the launch video of the i8 in India. Flock to Unlock is a custom Twitter Card that brands can use to unveil a new product, video or a commercial. It needs people to flock to the content for it to unlock. Once the card is unlocked, a tweet is sent to everyone who participated, with the exclusive content.

First Automobile Launch on Periscope

This year, Twitter conceptualised and executed the first-ever automobile launch experience on Periscope for the launch of the New Discovery Sport by Jaguar Land Rover. The launch experience was brought to Land Rover’s fans in real time using Periscope, allowing followers to interact with the live broadcast as it happened.