10 News that will change the direction of social networks in 2018

New year, renewed strategy. So is. Especially in Digital Marketing, a sector in which changes are very dynamic. Each year involves a review of what was being done and an adaptation to the news.

At what time are you? In this article, we are going to dedicate ourselves to social networks in 2018. More precisely Facebook, Instagram, Snapchat, Twitter and Linkedin. If you still do not know what strategy to implement for this 2018, here are the news that could help you with your next plan or make you change the one that is already underway.

Let’s not waste time Here we go!

New year, renewed strategy. So is. Especially in Digital Marketing, a sector in which changes are very dynamic. Each year involves a review of what was being done and an adaptation to the news.

At what time are you? In this article, we are going to dedicate ourselves to social networks in 2018. More precisely Facebook, Instagram, Snapchat, Twitter and Linkedin. If you still do not know what strategy to implement for this 2018, here are the news that could help you with your next plan or make you change the one that is already underway.Facebook Marketing

FACEBOOK

1.- The appearance of “Watch”, the new audiovisual content platform of Facebook, is another possibility to experiment with video strategies in 2018.

It is a platform to host TV programs on Facebook. They can be episodes live or recorded, but with a theme or argument. Inspired by Netflix and Facebook Live itself, Watch addresses its viewers according to their interests and allows interaction with other people during the viewing of the video.

That is, the platform is personalized and will have sections such as: “What is most talked about”, “What makes people laugh” or “What your friends are seeing”. As for the interaction, it is nothing other than the fact of being able to comment or react together with other people or friends who are seeing the same thing.

What does Facebook say about Watch’s potential for content creators?

“Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans and earn money for their work.”

Watch is only available in the United States, but they plan to expand their reach to other countries by 2018.

2.- Create Collaborative Stories in Facebook Groups and Events

Social networks in 2018 are made of stories. Without a doubt, this resource has a very good reception by the public. People love to see stories. It happens that it is fresh, spontaneous and above all things, dynamic content.

Facebook followed the steps of Instagram and added the “stories” on its platform. Now go for more and strengthen this function with the stories in collaboration for groups and events. In this way, people can publish stories that are only visible to certain groups or events. They will use a private hashtag and will be moderated by the administrators.

From any point of view, this will be very useful for brands. It is an innovative and fun way to attract the public.

3.- Add music to your videos through Sound Collection

Sound Collection is a new Facebook tool that allows you to add music or sound effects to your Facebook videos. All audio files are free of copyright and are free.Instagram Marketing

INSTAGRAM

4.- Labeling, advertising and Influencers

If you are doing or thought to carry out Marketing campaigns of Influencers on Instagram, this tool is essential. It receives the name in English of “paid partnership tagging”. How does it work? When an influencer labels a brand in its publication (either in the feed or in the stories) from this function, that brand will have access to the performance data for that post, including metrics such as reach and responses.

In addition, it is a much more transparent system with the audience. It indicates that there exists a commercial relationship. It is sponsored content: the owner of the account received some type of compensation for the publication.

5.- Stories Highlights

The Stories started being self-destructive content: in 24 hours they had disappeared and they could never live again. Stories Highlights or Featured Stories allows you to save what you consider your best stories. Or whatever you want. And of course, show them on your Instagram profile.

It is a function that many already know, but perhaps even brands have not discovered in all their potential. Especially to organize the contents with your own criteria. For example, a good idea is to group the stories by products. It is also great to promote those contents that you want your followers to see first.

6.- Live video with a remote guest
It is a more than interesting content format. An Instagram 2018 strategy can not be indifferent to this proposal. You only need a guest and script the exchange a bit. The rest is Instagram: live streaming on a double screen. Each protagonist in his physical space and ready.

If the video has a lot of engagement (a lot of commitment, visualizations, reactions, etc.), it could end up in the “Search and explore” tab of Instagram.Snapchat Marketing

SNAPCHAT

7.- Lens Studio

“Lens Studio is a free desktop application for Mac and Windows with easy-to-use guides and tools for students, creatives and developers alike to bring their creations to life. Whether you’re just starting to enjoy 2D animation or you’ve been a professional artist interested in creating your own experiences for a long time, Lens Studio makes sharing your creation with the world fast and fun. ”

This is a fragment of the presentation of the tool on the Snapchat website. This app allows you to create an Augmented Reality lens to use from your mobile. How does it work? Through a unique snapcode (code) to share your creations at the moment. Anyone can unlock that code when scanning it.

The creation of Lens Studio was born from the good reception and use of Geofilters. Brands can now take advantage of this tool to display all their creativity.Twitter Marketing

TWITTER

8.- Direct Message Cards

Social networks are transforming the Customer Service. Customer service, in Spanish. For customers, being able to contact a brand from Facebook, Instagram, among others, is easy and fast.

Twitter has it clear and that is why he has created the Direct Message Cards. This resource allows you to create a sponsored tweet with different CTA buttons (call to action). These buttons take customers to the Direct message with the brand. It is an excellent way to converse with the client and transmit confidence.

9.- A history in 280 characters

Increase of the character limit to 280. From official Twitter they reported that this increase corresponds to these two issues at the same time: the need to express themselves and the importance of remaining brief.

While this makes the publication of written content on Twitter more flexible, it is only advisable to use it when you really have something to tell that justifies the use of the 280 characters. In digital, everything must have its logic.Linkedin Marketing

LINKEDIN

10.- Videos and Education on Linkedin

The creation of Videos on Linkedin responds to the need to generate new content formats to facilitate conversations and exchanges. The professionals of the network use the connection to grow in their career and jobs.

The following image corresponds to a video shared by the President of Linde, a factory of construction machinery. The video refers to high-strength lift trucks.

You can follow the performance of your videos and get valuable information about your audience. Actually, the video represents a great strategy for brands. They can exhibit their products and share their experience in the sector.

So far we have come! These are 10 of the most important news for this year. Do not you think there’s a lot to renew in social networks in 2018? It’s your chance to differentiate yourself from the competition and get closer to your audience.