Bivio Consulting is a marketing consulting business situated in Stellenbosch, South Africa. Bivio Consulting is a full service marketing company that specialises in Social Media Marketing. We create, implement and manage Social Media Marketing programs that will increase your online brand brand presence and more importantly create a sustainable business future for your business. Contact Johan Schwartz: E-mail johan@bivio.co.za or phone +27(0)82 660 0702.

Friday, February 29, 2008

Branding: Its all about sustainable business future

Ron Shevlin indicate on his blog that a Brand can create awareness, expectations, and even intention, but it doesn't close the sale.We believe that in some cases the financial departments (bean counters) and management are guilty of trying to measure the short term ROI on branding campaigns but not seeing the big picture. This can create marketers that only play for the short term sales scoreboard. Management must understand that in order to create sustainable business, the brand must be nutured and looked after.

Although the short term sales are an important consideration for management and markerters, the long term and sustainable future of the company must be considered. This implies that branding campaigns must be judged on a longer term and with the emphasis on sustainble business future.

Profile

At the helm of Bivio Consulting is Johan Schwartz. He obtained his MBA at the University of Stellenbosch Business School (USB) in 2007 and he received the USB merit award for best MBA marketing student. Johan has more than 10 years business experience and has been at the in strategic marketing for more than 8 years.
Bivio Consulting has certain strategic business alliances with companies within the marketing industry.