The Net Work Challenge

TV (and radio) networks relied on Broadband (and printed communications) a model of sending one messages to millions of people.

Wood radio tower… the beginning of broadcast.

Broadband’s model is sending millions of messages each one focused to one person. Broadband has interfered mightily with the broadcast formula.

Microwave towers are broadband tools.

2012 has been the tipping point in TV according to Leslie Moonves chairman of CBS.

This huge problem creates a great opportunity because as the networks reach to maintain viewers their programming becomes more negative and in cases quite poisonous. There is more violence, more horror…. more sex. When it comes to mass killings… I believe that TV programming is one of the culprits which should share the blame.

Fortunately as these negatives unfold, there are positive answers and opportunities that are always near.

This balancing effect of positive to negative is part of the universal order.

Mitridat VI Coin

Take for example Pontif Mitridat VI Mithridates. He ruled the Bosporan kingdom from its capital – Panticapaeum. He was bloody, cruel but as a talented military leader he conducted endless wars with the powerful Roman Empire, and extended the Bosporus state.

Mitridat Staircase

The staircase was named after the Mitridat mountain which in its turn was named after Mitridat. This is how history treats winners… despite how they win the war. There is even a poem written about him. You can read it at the end of this message.

There are lessons this king left us. He was was afraid that he might be poisoned… probably because he poisoned so many himself so from the youth he began taking poison in small doses. He was so interested in poisons and antidotes that he had his court physician experiment. The results were preserved in a book “Secret Memoirs”. From this he created a universal antidote made of 54 poisonous ingredients of herbal or animal nature, such as opium, desiccated and pulverized parts of venomous snakes and plants.

They called the universal antidote Mitridatum. He took small doses of it each day in order to acquire resistance to any poison.

When his own son had betrayed him and led a revolt, the king decided to poison himself. Alas. He was immune! He had a servant stab him to death instead.

There are actually three lessons here. First, winners write the history books. This is a pity when the winner has won in negative brutal ways. Yet Lesson two mitigates this a bit showing that nature has its own way to even things out. Mitridat must have treated his son pretty badly. He may have been a hero in the history books but… the family saw the truth. This meant that Mitridat’s life ended badly.

The third lesson is that we can become becoming accustomed to poisons if they are fed to us slowly and gradually.

In fact the term Mitridatism denotes the phenomenon of becoming accustomed to poisons.

Mitridatism is part of our universal order. Sound cancels anti-sound (think Bose sound cancelling headphones). Invisible aircraft are being designed by light wave cancellation (there is a good read about this in the book “Black Star” by Robert Gandt. This novel is based on the hypothetical premise of a stealth aircraft coated with a charged plasma sheath which absorbs and cancels light waves. See a link to Gandt’s book below.)

All negative actions can be countered by a positive one. Illnesses can be described by negative, low spectrum energy that people, animals and plants produce. Natural health produces the opposite or the much higher vibrations of the spectrum.

Nature gives all life forms the ability to eventually balance themselves.

How does this relate to the network challenge?

The Network Challenge is how to value and monetize network programming off the network.

The economics of the $70 billion TV business, which depends on advertising is being turned upside down. Networks have to find ways to earn from a viewership that is dispersing at an accelerating rate.

This is why events like the Super Bowl are so important. Sports events are very time sensitive and more immune to these shifts.

In the past decade viewing of previously recorded shows has jumped from almost zero to 38% for young-adult prime-time viewing and 23% of all viewing. 2012 was a tipping point when overnight ratings cease to have meaning.

DVRs, (now in 46% of homes), free streaming by Hulu, paid streaming at Netflix and Amazon.com and online purchases at Amazon.com and Apple’s iTunes create competition for current programing.

Television remains effective for advertisers but does not fill the entire market anymore. Advertisers are forced to a diverse mix of media especially to reach the younger audience.

Overall TV usage by young adults ages 18 to 24 is down 9% in the last year.

The most active streamers watch the least amount of television but still watch 12 times more television than streaming content. This is likely to change quickly now.

The positive impact to this is that the same technology that threatens networks allows small businesses to combat the major media’s focus on global negativity with positive programming and news.

Whether you are investing or looking for ways to create income with your own micro business… look for opportunity in this area… the switch from broadcast to broadband.

This is one reason we are so enthused about our new project with Positive Community Magazines. We are one of the first print media which has been able to develop narrow band in print!

Dave Johnson and his wife, Sherry, have turned the publishing industry upside down creating a narrow band in print concept in publishing.

Asheboro Magazine cover. Dave and Sherry moved to Asheboro, North Carolina, a town voted by Forbes magazine as one of the worst ten small towns economically in the USA. After being clobbered in the last economic downturn they rose like Phoenix rising from the ashes and created Small Community Magazines that bring good news to the community and earn the publishers excellent profits. They are helping to expand this community concept globally.

#1: We can bring positive news to the community… where we can all do something about creating a better place to be. These positive magazines create antidotes to the negative poison spread by broadcast.

#2: Positive magazines help small businesses. They are small circulation publications that start and stay with small budgets.

#3: PCM’s unique distribution system uses narrow band online and in print.

Information is great… but like good fuel in a car it is pretty useless without an engine, wheels and transmission. This is why our seminars, courses and the pages at our websites share information so you know a direction and learn contacts that provide traction so you can move forward.

The same forces and technology that push media negativity also create opportunity for positive publishers.

A.E. Housman’s “Terence, this is stupid stuff” was originally published in A Shropshire Lad, This is worth a read for reflection.

There was a king reigned in the East:
There, when kings will sit to feast,
They get their fill before they think
With poisoned meat and poisoned drink.
He gathered all that springs to birth
From the many-venomed earth;
First a little, thence to more,
He sampled all her killing store;
And easy, smiling, seasoned sound,
Sate the king when healths went round.
They put arsenic in his meat
And stared aghast to watch him eat;
They poured strychnine in his cup
And shook to see him drink it up:
They shook, they stared as white’s their shirt:
Them it was their poison hurt.
– I tell the tale that I heard told.
Mithridates, he died old.

Seven Secrets of Self Publishing

Here are seven secrets that can help you earn as a writer and self publisher.

Join me as a wirter and self publisher.

These secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.

Take for example Amanda Hocking. After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.

In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series. In 2013 she sold another series to St. Martin’s Press.

E.L. James is another such story. She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.

Hugh Howey is a third example. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

These are great inspirations.

I know Hugh. This type of success could not happen to a more deserving and talented person. He deserves every accolade he receives and he does not take a bit of this success for granted. Hugh is pouring enormous energy into be worthy of his readership. We’ll share some of Hugh’s secrets in a moment.

Neither you or I are likely to have this type of success. That’s not bad. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle. Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely share is the many hours of writing they devoted before their self published book sales soared. They were journeymen first… stars second.

The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.

Take Merri’s and my publishing business as an example.

Merri and I are not writing stars. We are journeymen who have for 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably for you too. First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures… having fun… while helping a large readership adapt to a rapidly changing world.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world, have homes in Hong Kong, England, a farm in North Carolina, orange groves and home in Florida… hotel and condos in Ecuador and work that we love and feel has meaning and purpose.

Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology. Everything seems new… except the seven secrets. Change in the publishing industry is disturbing many. We love it due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.

You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whip Lash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. I love the projects I take on, so work doesn’t feel like, well… work.

I’m passionate about investing, so I write and self publish ideas about investing. Merri and I love Ecuador… so we wrote about Ecuador.

What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

This is why stardom is not the main goal for most writers and self publishers. To be immersed in our passion and get paid well for it. That usually enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

In 1974, I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered these seven secrets. They helped me write and sell book after book and report after report. Since then, our self publishing business has brought in millions.

How to build a solid business.

The key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication. The premise behind the Golden Rule is that if you have a passion… you have a problem. Your problem is a desire to fill.

The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.

This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms or are totally low tech.

The first time I exposed others to the secrets in Self Publishing was in a weekend seminar. We offered the course for $1,500 and were surprised when 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a course based on our current self publishing activity.

That was more than 20 years ago and thousands have used the course as it has evolved over the decades. You can see a few current success stories at the links at the bottom of this note.

This course is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business and how we are running this self publishing business right now. We use the 7Ps today just as we did four decades ago to create a strong six figure annual income.

Another thing that is unique is that Merri and I do this entire business by ourselves with the help of David Cross, our son-in-law and webmaster. You will not have to build an organization to self publish. Though we have over 35,000 readers who have subscribed to our ezine and though we have have made millions we still work from home. You’ll be able to do the same—if you wish—because the course includes everything we did and do—explained in vivid detail.

To this end, I have created a special offer. When you enroll in a Writer’s Camp, I’ll immediately send you an online course “Self Fulfilled – How to be a Self Publisher,” which is normally $299. I’ll also send our online course on how to use the internet and a website in your business and three additional bonuses.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This recorded course sells for $199.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled “Three Secrets for Creating Publishing Ideas”.

Bonus #5: Self Fulfilled 202 and 203. Self Publishing is changing so fast that the course continues to evolve. We added Self Fulfilled 202 in 2012 and 2o13. Now we are adding Self Fulfilled 303 in 2-14. You’ll get all new lessons we add for a year.

In all, you get $896 of bonuses FREE.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to turn your passion into profit.

Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today.