Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

After many years of steady development, further moderate positive growth is expected to be seen in health and beauty specialist retailers over the forecast period. This steady performance is set to be fuelled by ever increasing consumer awareness of a wider range of using personal care products and the greater confidence that many people now have in a wider range of consumer health products.

Higher awareness of the benefits of consumer health products to spur growth

Chemists/pharmacies and drugstores/parapharmacies are set to register further growth and development over the forecast period as an expanding base of consumers become better educated about the benefits of a wider range of consumer health products. This is due in part to the spread of information via social media platforms such as Instagram and Facebook.

E-commerce set to pose challenges to health and beauty specialist retailers

Whilst new high-quality international brands and products are in increasingly high demand in health and beauty specialist retailers, low prices remain a major focus for the majority of consumers. Indeed, one of the most appealing aspects of e-commerce is the low prices that channel players can charge due to their lower overheads.

COMPETITIVE LANDSCAPE

FATALES remains the only chained player of note in a highly fragmented category

2019 saw La Société Tunisienne Fatales continue to lead sales in health and beauty specialist retailers in Tunisia. However, it must be kept in mind that the company and its FATALES retail chain generated only a very small proportion of category value sales, with independent businesses generating almost all of the value sales recorded in health and beauty specialist retailers in 2019.

Independent players remain dominant as “others” accounts for almost all sales

Despite the presence of the strong local chain FATALES and famous international retailers such as Yves Rocher, during 2019 health and beauty specialist retailers remained dominated by independent retailers. “Others” continued to account for the vast majority of category sales during the year, with neighbourhood chemists/pharmacies and smaller beauty specialist retailers holding particular social cultural importance for many consumers.

Regulations forbid the ownership of multiple chemists and drugstores

One of the main reasons for the strong dominance of “others” in health and beauty specialist retailers is that there are strictly enforced legal restrictions on the numbers of chemists/pharmacies and drugstores/parapharmacies that businesses are allowed to own and operate. The restrictions are strictly followed in all parts of the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.