Dear Friends,

Welcome to eZee Insider, your monthly gateway into all things eZee. In this edition, eZee updates eZee iMenu, Restaurant Tablet Menu with brand new features. And, learn how content marketing can help your hotels and eZee exhibiting at HITEC 2014 in United States.

Check Out what's New in the Latest Version of eZee iMenu

eZee iMenu, Digital Restaurant Tablet Menu has been updated with brand new features which will help restaurants to run their daily operations more efficiently and effectively. The app which is available on Google Play Store and Apple App Store for download supports Android Tablets and iPads.

User-friendly interface offers a smooth navigation of the menu and placing orders is blazing fast. eZee iMenu will help improve customer service and enhance revenue generating capability of the business.

New FeaturesOperations Mode: One of the brand new features which we are excited about is the diverse operation modes available in iMenu which can be adapted by any restaurant type regardless of their operational style. The three modes can be activated by giving specific rights to the users who have access to the tablet and can be changed anytime according to the changing requirements.

Order/Item Remarks: Guests or waiter can add any specific remark for individual items allowing them to specify any special requests for the items which they may have. In addition, order remarks can be used to specify a common request for the entire order.

Quick Search: Customers or staff can quickly look up items with quick search feature. This feature enables customers to quickly search for a specific item among different sub menu items.

Export Menu: Easily export your current menu from eZee BurrP! or any other POS to eZee iMenu without any hassle. This allows for easy transition and makes it much easier for restaurants to adapt eZee iMenu.

Amaze your customers with interactive and vibrant digital menus while your staff can concentrate on making their experience a memorable one. You can download the App today and start exploring the demo of eZee iMenu without the any need for registration or any kind of commitment.

eZee is looking forward to meet industry experts, hospitality brands and reach out to hospitality businesses in North America. Hitesh Patel, co-founder and CEO of eZee Technosys Says, "We have been going strength to strength each year with constant growth globally and it is a perfect time for us to showcase our products and offerings at HITEC 2014. We would like to build effective partnerships and build our brand in North America."

We will be showcasing our product line up at booth 1753 during the 3 day technology conference, which will take place from June 23 to June 26 this year at Los Angeles Convention Center in Los Angeles, California, United States.

How Content Marketing Can Help Your Hotels and Tourism Businesses

The word "Content Marketing" has been the industry buzzword for quite some time now, specifically in the last few years and there is definitely a valid reason for it. When done right it can do wonders for your business and increases brand value and build customer loyalty.

Businesses cannot stick with the old methodology when it comes to creating content and it is especially true for the hospitality industry. The industry that is as diverse as the businesses which offer different products and services.

There is neither a specific method nor any kind of rule that you need to follow when it comes to creation of content and distribution of it. So how does one know if they are producing the right content and distributing it through the right channels? The answer to that question is a little more complex, because getting the most relevant content to the correct audience at the very right time is no easy task and that too through the right channels.

So what exactly is Content Marketing? Content marketing is basically a practice of creating and distributing valuable content to attract the target audience. The practice of sharing the content in forms of text, images, videos, etc. and distribute it via websites, mobile apps, and social media channels.

Below I am breaking down the 3 most important things to keep in mind for Content Marketing.

Identifying Target Audience
Identifying the target audience for your hotel is the first step towards a successful content marketing strategy and then comes the segmentation of the target audience which is equally important. You will have to go back to the basics; you have to know what kind of travelers are choosing your hotel and for what reasons. This will help you to identify other aspects of your business, i.e. is your strength and weakness of the services you offer. Once you have identified your strengths, it becomes easier to reach your current and potential customers as you will be putting your brand's best foot forward.

Content Creation
Now that we have figured out what our target audience is and what they expect, we come to the next step that is creating content. There are no fix parameters when it comes to content creation, but one needs to follow a simple rule of thumb that is to create engaging content which has a clear purpose that is to meet an organization's goals. First, you have to identify the form in which the content will be published; today there is no limit in what form content can be published in, web pages, blogs, videos, brochures, etc. there is an immense amount of options to choose from.

But how does one know which is the right content and in which form? To be honest, you don't and for that matter no one does either and that is perfectly fine. Initially you will have to experiment quite a bit and majority of the time it might not even connect but that's okay. You have to remember that no one knows your products and services better than you and what worked for a different organization doesn't necessarily will work for you and vice versa.

It is very important to make the content in the simplest form possible which can be understood by your audience as you do not want your audience to lose interest. Keep it simple, keep it relevant and keep experimenting.

Content Distribution
This is one of the harder steps in content marketing as the way organizations communicate and distribute content keeps changing with constant evolution in technology. Given the prominent rise of social media, the consumers themselves have become content creators and publishers. So now hotels will need a combination of traditional distribution channel such as print media and a mix of website, mobile app and social media channels to engage their target audience.

Trying to make sense of all the options available today for distribution of content in different forms can be very overwhelming. The best approach is to try out as many as options as available and see which one connects the most with your target audience.

Once you have gone through the cycle, you will start getting more clear idea about your own products and services and your audience. Content marketing is the best way to build relationships with the audience and keep the growth constant for your hotel.

Bronze Lake in Cambodia adapts eZee FrontDesk and eZee BurrP!

Bronze Lake one of the most famous resorts in Cambodia located in Kampong Thom Province. Resort offers many amenities such as fitness center, bar/lounge, restaurant, etc.

Bronze Lake also boasts variety of accommodation options like chalets on the secluded island, bungalows along the river and variety of room types.

eZee FrontDesk coupled with eZee BurrP! will provide a solid foundation on which the resort will run all of its operations with ease. The seamless integration between the two solutions will further improve their operations. eZee will provide its 24X7 uninterrupted support to the staff of Bronze Lake and hopes to build a long term business relationship with the management of Bronze Lake.

Cape Town Café part of Titos Goa implements eZee BurrP!

Cape Town Café one of the most famous and happening bars in Goa is located at Baga-Calangute is owned and managed by Titos group. The famous restaurant/bar has recently adapted eZee BurrP! as their Point-of-Sale solution.

eZee BurrP!, the desktop based POS is ideal for a fast paced environment and provide a solid system by the

daily operations become more efficient. The Café offers multi-cuisine menu and cocktails is famous among local and international tourists. Established in 2009, it is located in famous Tito's road where other famous clubs, pubs, and restaurants are located which are also under management of Titos Group.

eZee looks forward to build a strong long-term relationship with the group and strengthen our presence in Goa.