ad techhttp://blogs.forrester.com/taxonomy/term/12565/all
enVideo Growth Drives Display Advertising Spending To $37.6 Billion In 2019http://blogs.forrester.com/richard_joyce/14-10-06-video_growth_drives_display_advertising_spending_to_376_billion_in_2019
<p><em>This is a guest post by <a href="https://www.forrester.com/Samantha-Merlivat">Samantha Merlivat</a>, a researcher serving Marketing Leadership professionals.</em></p>
<p>US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, will grow at a modest 1% CAGR over the same period. Forrester just released the latest <a href="https://www.forrester.com/North+American+Online+Display+Advertising+Forecast+2014+To+2019/quickscan/-/E-RES78722" target="_blank">US Online Display Advertising Forecast repor</a><a href="https://www.forrester.com/North+American+Online+Display+Advertising+Forecast+2014+To+2019/quickscan/-/E-RES78722">t</a>, which details why the online display industry will have video and mobile to thank for the double-digit growth rate:</p><a href="http://blogs.forrester.com/richard_joyce/14-10-06-video_growth_drives_display_advertising_spending_to_376_billion_in_2019" title="Read the rest of &#039;Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_12565 first"><a href="/category/ad_tech" rel="tag" alt="See other content with this tag." title="See other content with this tag.">ad tech</a></li>
<li class="taxonomy_term_9791"><a href="/category/display_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">display advertising</a></li>
<li class="taxonomy_term_9905 last"><a href="/category/media_buying" rel="tag" alt="See other content with this tag." title="See other content with this tag.">media buying</a></li>
</ul></div>http://blogs.forrester.com/richard_joyce/14-10-06-video_growth_drives_display_advertising_spending_to_376_billion_in_2019#commentsMarketing Leadershipad techdisplay advertisingmedia buyingMon, 06 Oct 2014 12:52:57 +0000Richard Joyce11056 at http://blogs.forrester.comFacebook's Audience Network: What It Means For Mobile Adshttp://blogs.forrester.com/jennifer_wise/14-04-30-facebooks_audience_network_what_it_means_for_mobile_ads
<p>Facebook, the social media giant that has already made a large dent in the mobile ad ecosystem, today showed it has no plans to stop the momentum: <strong>Welcome, Audience Network.</strong></p>
<p>Before today, there were already several factors working in Facebook's favor: its reach among avid social users, its engaged and captive audience, and its trove of affinity data, which my colleague Nate Elliott talks more about in his blog post <a href="http://blogs.forrester.com/nate_elliott/14-04-30-facebook_begins_building_the_database_of_affinity">here</a>.</p>
<p>After its Audience Network announcement today, Facebook is breaking the application of its tools and its data out of its own silo, and this could benefit several players:</p>
<ul>
<li>Other <strong>developers and publishers</strong> could make more money by offering Facebook data-infused mobile ads.</li>
<li><strong>Advertisers</strong> can dip into Facebook's rich affinity data to target their ads across other mobile properties.</li>
<li>And of course, <strong>Facebook </strong>itself just extended its potential revenue base and faces a new competitive set with the likes of Google AdMob and MIllennialMedia.</li>
</ul>
<p>What could make this Audience Network important in the mobile ad world? It has the potential to execute against the integrated formats and personalized targeting required for mobile ads to <a href="http://www.forrester.com/Mobile+Advertising+Its+Time+To+Get+Personal/fulltext/-/E-RES110201">succeed</a>. Specifically, it touches on both by:</p><a href="http://blogs.forrester.com/jennifer_wise/14-04-30-facebooks_audience_network_what_it_means_for_mobile_ads" title="Read the rest of &#039;Facebook&amp;#039;s Audience Network: What It Means For Mobile Ads&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_12567 first"><a href="/category/audience_network" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Audience Network</a></li>
<li class="taxonomy_term_330"><a href="/category/facebook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Facebook</a></li>
<li class="taxonomy_term_175"><a href="/category/mobile_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile advertising</a></li>
<li class="taxonomy_term_125"><a href="/category/mobile_marketing" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile marketing</a></li>
<li class="taxonomy_term_12565"><a href="/category/ad_tech" rel="tag" alt="See other content with this tag." title="See other content with this tag.">ad tech</a></li>
<li class="taxonomy_term_12566"><a href="/category/ad_technology" rel="tag" alt="See other content with this tag." title="See other content with this tag.">ad technology</a></li>
<li class="taxonomy_term_9791"><a href="/category/display_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">display advertising</a></li>
<li class="taxonomy_term_839"><a href="/category/display_media" rel="tag" alt="See other content with this tag." title="See other content with this tag.">display media</a></li>
<li class="taxonomy_term_12564"><a href="/category/mobile_ad_tech" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile ad tech</a></li>
<li class="taxonomy_term_1240 last"><a href="/category/mobile_media" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile media</a></li>
</ul></div>http://blogs.forrester.com/jennifer_wise/14-04-30-facebooks_audience_network_what_it_means_for_mobile_ads#commentsAudience NetworkFacebookMarketing LeadershipMobile advertisingMobile marketingad techad technologydisplay advertisingdisplay mediamobile ad techmobile mediaWed, 30 Apr 2014 19:19:57 +0000Jennifer Wise10581 at http://blogs.forrester.com