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How to Optimize Your About Page for Ecommerce Conversions

by conversion on September 25, 2014

Your “About” page is one of the most visited on your site. As such, it’s one of the most common entry points into your sales funnel. For the uninitiated, the sales funnel is a nickname for the entire process that takes a viewer from clicking an inbound link on your page to buying something. The minute a lead clicks on a link that leads to your website, they’ve entered the funnel, which is why your website’s whole design should contribute towards pulling them deeper in. So, as you might’ve imaged, it’s vitally important to put the effort into crafting a good one.

Used properly, it can even do a lot of the heavy lifting of converting leads into sales, and an effective one can go a long way towards making you look like a friendly, trustworthy business. Which is important, since people tend to buy from brands they’re familiar with, who they trust, and whose image they like. Makes sense, right?

About Conversion Gods…

My name's Matt O'Connor.

My team and I write copy and consult on marketing campaigns for leading entrepreneurs and businesses like Aweber, Clickbank, Jason Capital, Paleo Hacks, Neil Patel, Mike Geary, John Romaniello and Ramit Sethi.

If you too want to 'crush the bones' of your competition, hit me up...