The war to win the future is one of messaging. Whether or not we live in the same reality in twenty years will depend, to a great degree, on the language we use to describe that reality.

I was reminded of that last weekend, when I heard a four-year old little boy say that when he grew up, he wanted to marry his babysitter. He went with the simple, easy option that replicated what he knows.

How can we make alternative choices sound that simple?

For kids, it's easier to say “When I grow up, I’m going to get married” than, “When I grow up, I want to be in a non-gendered, open and equitable long-term partner relationship.”