Jose Cuervo Tequila

La Guia de Jose branded content series: produced by Los Angeles Times Brand Publishing, published by Jose Cuervo on Facebook.

latimes.com + Jose Cuervo Tradicional

My role: Content strategist, Editor, Project Manager

A lifestyle series focused on food, cocktails and style. The snackable articles were used to grow and engage Jose Cuervo Tradicional’s Facebook audience in tandem with a national mural-painting contest being produced by the brand.