Selling on Amazon and Giving Your Book Away All authors clamor to receive the potential blessings of Amazon. But the ways of Amazon are mysterious and known to few (they even puzzle most publishers). Still, one widely spread belief is that you get more leverage and publicity via Amazon if you acquire a sufficient number […]

What My Publisher and Publicist Did, What I Did, and What We Did Together One of my pre-pub fantasies was seeing my book displayed at airports and watching rushed travelers grab a copy for the plane. Read on…. Airports My publisher’s distributor tried to get us airport bookstore placement to no avail. (You or your […]

What My Publisher and Publicist Did, What I Did, and What We Did Together The two most meaningful things my publisher gave me were their faith in my book and a beautiful, inviting cover. (Your title and cover are your two best tickets to success.) They also gave me a small advance, a small PR […]

And Then You Do This . . . . Yes, it’s a full-time job—or more. Here are some things I did as soon as I could: Have cards made: This meant finding a good but affordable designer and printer and then doing the writing and proposing the design plan myself. Later, I had oversized postcards […]