Perceptions of a Zoological Park: A Comparative Study of Educators and Visitors.

Morgan, J. Mark

Journal of Interpretation Research, v5 n1 p19-33 Sum 2000

A survey of 447 visitors to a Kansas zoo examined adult visitors' motivations for themselves and companions. In another survey, 118 zoo educators nationwide predicted visitor responses. Educators' predictions were fairly good for visitors' educational and recreational motives for attendance, less accurate for their social orientation, and poor with regard to importance of specific learning strategies. Contains 38 references. (SV)