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Product update - 3.20.2018 - Data Extensions

Data Extensions allow you to connect values from your contacts with additional data, such as assigned agent information and preferred store information.

These extensions are a great way to not only manage your separate lists of information, but insert that information into your creative for more personalized content - the type that converts.

For example, let's say you have a contact with Vaughan Mills as their favourite store, ID #503. An extension gets created called “Store Information”, which has records that might look like the following:

Store_id

Store_name

Store_address

Store_phone

Store_email

503

Vaughan Mills

123 Street Rd.

123-123-1234

vmills@domain.com

208

Richmond at the Hills

536 Road St.

321-321-4321

rhills@domain.com

Using these records, you can display any of the information related to the Vaughan Mills store in your message.

Refreshed Interface

Along with Data Extensions, a refreshed user interface is coming to CONNECT. The changes include a new color theme, rounded header buttons and tabs.