How to Build a Small Business’s Online Presence to Reach Your Target Audience

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How to Build a Small Business’s Online Presence to Reach Your Target Audience

If you are a newbie to the e-commerce world, building your online presence can seem very tiring -no matter what you do, it just doesn’t increase! But it doesn’t have to be so. Here are some pointers that are imperative to make a mark on the web.

Online Presence Definition

Simply put, your online presence or website SEO audit report is the summation of all the identities you have created for yourself including personal and business profiles. If done successfully, it can create proper brand awareness bringing in more traffic and consequently customers.

Begin your online presence analysis with these steps.

Name your goals clearly

It is very important to understand what exactly you want to achieve within the next month, the next year and the next five years. This is because, without a proper goal, you do not have a proper strategy; without a proper online presence strategy, you don’t get your results.So, pick a pen and paper, and write down all that you want to achieve. You can keep referring back whenever necessary and check goals off of your list.

Building a solid platform

The next important thing you should remember in your online presence analysis is that building a platform should be done to strategically reach your goals and not because you have to. Hence, to build a solid platform, you will need great Search Engine Optimization, both on-page, and off-page. On page optimization will work if you write original content that has optimal keyword density. If you have no idea what this is, then it’s time to hire an SEO expert.

Remember to improvise on your online presence analysis.

Don’t just build your website and forget all about. You need to have an active presence, meaning keeps improvising on your website so that people will notice the changes. Every few months, search engines, especially Google, alter their algorithms. Your website needs to adapt too, with these changing techniques. You can do this by adding new content every week – you will never go out of trend.

Providing Value

Now that you know how important it is to update content to maintain a steady following, you need to understand that your viewers will not turn into buyers until you provide them with value. A business flourishes when it solves a problem; your content should speak to the viewer; it should literally shout out that your product can help the customer. This, however, doesn’t mean you keep bragging about your services, nope, doesn’t work!

So, you see, their many intricacies to building an online web presence, it’s not just about a good template from WordPress and some content. You can always hire an SEO expert to help you with your online presence analysis!

Sun Media Marketing has the manpower, time and expertise to implement every aspect of a proven online presence strategy. Get in touch with us now. We’re just a call away!

By : Sun Media Marketing

October 29, 2018

By : Sun Media Marketing

October 16, 2018

By : Sun Media Marketing

Testimonial

Meeka Machinery Pvt. Ltd

We have hired Sun Media Marketing more than a year ago to build our online presence and also expected online inquires. Jitudan was able to implement a high-level digital marketing strategy for our Meeka Machinery website. The SEO services with them not only helped us to increase our online inquiries but also created better branding over the Internet. I am extremely happy & recommend Jitudan who brings deep knowledge of the digital marketing world at a reasonable price.

North West Design Studios

Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.

Web & Digital Marketing Agency

Affordable Leaflets

Wow our eCommerce store sales went up to 220% in September 2014, our busiest month of the year. Sun Media Marketing has continued to increase revenue for the second consecutive year in a row now.

Leaflet Printing Company

Mynyx Consulting

Mr. Jitudan at Sun Media Marketing has been very cooperative and innovative in terms of Online business or service projection including SEO (Search Engine Optimizer ) , Blog preparation with technical analytics and multiple suggestions, he himself get involved in day to day inputs for your projection at Digital platform, Many thanks and best of luck for your business.

Intellectual Property Company

Album Design Store

There guys are really responsive. I was expecting a high traffic jump. Recently I have seen my web traffic increase steadily. My domain authority from 6 is now at 26. It is a new domain. So I have to be realistic enough and build my site progressively. Surely, the team has delivered what they said and committed. It helps me significantly towards optimising my site.

Album Design and Printing Company

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