Wearables May Be Next Consumer Communications Channel

Smart watches and other wearable devices could be the next frontier of brand-consumer interaction. But first, marketers need to figure out how customers intend to use them.

According to new research from customer engagement agency Accent Marketing, nearly 70% of consumers are open to brand communications through a smart watch or other wearable technology device. As wearable technology becomes more mainstream, it could become as much a channel for customer engagement as social media or mobile.