Prepare yourself for PC vs Mac, Google’s self-driving car crashes into a bus, the Raspberry Pi 3 is now available, bar.foo lets Google engineers tell their stories, and what happens when you stick a GoPro in a lava lamp.

Microsoft Wages War on Apple

Microsoft has rolled out a brand new advertising campaign aimed at selling people on Windows 10. However, while extolling the virtues of its latest (and last) operating system, the Redmond-based company couldn’t resist also throwing shade at Apple, with a couple of well-aimed digs in the direction of Cupertino.

As first noted by CNET, the series of ads all feature the Bug Chicks, whose small business aims to get children interested in insects. They talk up how using a Windows 10 PC helps them get stuff done, and make snide comments about how the Mac is lacking in some departments. Namely touchscreens, Cortana, and facial recognition.

The incident happened last month close to the company’s headquarters in Mountain View, California. The autonomous vehicle was travelling at 2mph, while the bus was travelling at 15mph. So, this was anything but a high-speed collision, and no one was hurt, seriously or otherwise.

“We clearly bear some responsibility, because if our car hadn’t moved, there wouldn’t have been a collision. That said, our test driver believed the bus was going to slow or stop to allow us to merge into the traffic, and that there would be sufficient space to do that.”

The Raspberry Pi 3 Goes On Sale

The Raspberry Pi 3 is now available to buy, being launched on Feb. 29,the fourth anniversary of the release of the original. The new model is priced the same as its predecessor, at $35, and is available from element14, RS Components, and a number of other re-sellers.

Google Engineers Explain What They Do

As with all the big tech companies, there are countless engineers working behind the scenes to develop, and then improve, the products and services that we use on a daily basis. And Google is no exception, with some of the best and brightest engineers working on YouTube, Gmail, and Hangouts.

Now, those engineers have a place to detail what goes on behind the scenes, with bar.foo existing solely for that purpose. The site currently delves into four topics, noting the inspiration behind various products, as well as the processes involved in taking them from the drawing board to the finished article.

Watch a GoPro in a Lava Lamp

And finally, we get to see what a lava lamp looks like from the other side. Or, more specifically, inside. And it’s all thanks to the guys at What’s Inside?, who placed a fantastically durable GoPro Session camera in a boiling hot lava lamp just for fun.

Your Views on Today’s Tech News

Are you a PC or a Mac? Would you trust Google’s self-driving car to get you to work safely? Will you be buying a Raspberry Pi 3? Are you interested in what goes on behind the scenes at Google? What’s the best GoPro video you have ever seen?

Let us know your thoughts on the Tech News of the day by posting to the comments section below. Because a healthy discussion is always welcome.

Tech News Digest is a daily column paring the technology news of the day down into bite-sized chunks that are easy to read and perfect for sharing.

I can't get too excited about the Rpi. Everything project I can think of would either work fine with a much less powerful and less expensive Arduino kit or is hampered by a lack of I/O or CPU horsepower for running on a low-spec ARM system. A lot of kind of neat appliance computing systems like RasPlex or RetroPi are better handled by existing small systems that actually wind up being less expensive than Pi + case + storage card + keyboard + network adapter + charger, like a Fire Stick.

Dave Parrack is a journalist from the UK. Growing up at a time when the internet was blossoming inspired his fascination with technology. With 10 years experience writing online, he's currently the Tech News writer and Entertainment editor at MakeUseOf. You can follow him at About.me.