How ANYI LU started their button or icon journey

Company name

ANYI LU

Overview

Handmade in Italy, ANYI LU footwear evokes the art and refinement f a bygone era. Designer, Anyi Lu insists on the highest quality and attention to detail. The ANYI LU customer does not need the reassurance of a big name label. She appreciates style and discreet luxury.

The shoes are unique because they are beautiful and fashionable as well as COMFORTABLE -- which is virtually unheard of. $375 price point.

Tell us a bit about who you are and the people you reach

The ANYI LU woman is 30-75 years of age. She is upwardly mobile, educated, working, mother with sophisticated taste. She appreciates chic, fashion forward designs. She wants to look good and feel good and is willing to pay for it. She does not like crocs.

She is not impressed by Minolo Blahnik or Jimm Choo. She can keep ANYI LU heels on her feet the whole day and evening.

She tells everyone about ANYI LU shoes. She is completely devoted to the brand.

Requirements

I need a five year anniversary icon/logo to put along side our existing logo to put on all collateral marketing materials.