The newly formed government under the leadership of N Chandrababu Naidu took office on June 8, 2018. In about three weeks time Parakala was appointed by the Chief Minister as Communications Advisor to the Government with a Cabinet Rank. Parakala established the communications network for the new state. He created systems and structures that not only communicated the point of view of the government to the people, but also collected dependable feedback from the people and conveyed it to the government leaders. Government schemes and programmes were clearly and creatively explained to the people. New Media, i.e., social media, was introduced into every department of the government. Parakala quit as Advisor to the Government as soon as the leader of the opposition made a critical comment on his continuance in the government in the wake of Telugu Desam braking its alliance with BJP as Parakala's wife happens to be a minister in the NDA government. He wrote in his letter of resignation that he was pained at the Opposition Leaders's comments and did not want any shadow of doubt to be cast on the government and the Chief Ministers fight agains the injustice done to the state by the NDA led union government.

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Prabhakar married Nirmala Sitaraman in 1986. They have a daughter. His mother was Congress MLA in Andhra Pradesh, while his father Parakala Seshavatharam was a long time Legislator and served in three successive Cabinets in the state of Andhra Pradesh in the 1970s and early 1980s. Parakala took his doctorate from London School of Economics. He did his Master of Arts (M.A.) and Master of Philosophy (M.Phil) from Jawaharlal Nehru University (JNU), New Delhi.