Hugos Deli

Hugo’s Deli is a long standing eatery in the Boise area. Their brand recognition was strong, so we had the challenge to update their website and materials without changing the heart of the company.

We modernized their logo, redesigned their menu and designed an updated, sleek website with online ordering functionality. We rallied to fill their mailing list by developing the Hugo’s club. QR codes drove sign ups and turned customers into loyal, raving Hugo’s fans.

Hugo’s modern look and modern features, such as online ordering and free wi-fi, increased sales and filled seats in the usual slow morning lull.