Doughnut juggernaut Krispy Kreme has announced it'll be opening a new Auckland store this month - and it sounds like there'll be a whooooole lot og 'gram opportunities.

The new Chancery Square location in Auckland's CBD is reportedly going to be the first of its kind in the world, giving Kiwi doughnut fans a sensory experience with a ceiling of sprinkles, neon lighting and a giant pink doughnut seat inside the store. Sounds boujee!

From the outside, the country's first 'kaleidoscope' store will mimic the signature box with Krispy Kreme's iconic dots, and red and green colours on the shop front.

Once inside, there will be a ceiling of sprinkles, neon lighting and a giant pink doughnut seat.