Univision

Network television is a competitive space. Univision found it was losing U.S. Hispanic viewers to ESPN and wanted to reconnect over a shared love of the World Cup. Digitaland built an extensive multi-platform, multi-objective and multi-language campaign to help Univision build viewership and boost awareness. The result was a single broadcast that broke web traffic records and increased total viewership for Univision Deportes by a staggering 256%.