Me-Ality Check A virtual fitting room that helps you find the perfect fit

Me-Ality Check A virtual fitting room that helps you find the perfect fit

“Those jeans look great,” said my husband recently while I modeled my new Hudson denim from Bloomingdale’s. “They fit you better than any of your other clothes.” Although this is certainly flattering, I hope it’s an overstatement—simply because I can’t wear my new jeans every day (plus, I would be troubled by the thought that everything in my wardrobe paled in comparison to the jeans)!Me, Trae, in my new Hudson jeans

But why do these jeans fit so well, you ask? It’s all because of Me-Ality, the new digital sizing machine that’s housed in five Bloomingdale’s locations, including the flagship store in New York City, as well as 20 freestanding mall kiosks around the country. In 15 seconds, Me-Ality scans your clothed body to determine the denim brands, styles and sizes that are best for your body. (Click for all Me-Ality locations.)

Why Me-Ality is a good fit

If you’ve ever been to a Bloomie’s to shop for jeans, you know full well how dizzying the process can be. The department store carries dozens of brands like Citizens of Humanity, Joe’s and True Religion and has countless variations of each. Because every brand is sized slightly differently, the process can be overwhelming. The Me-Ality service simply helps to whittle down your choices to a manageable amount, so that finding a great pair of jeans is totally doable in one visit.

The Me-Ality size-matching machine looks like a stylish version of a full-body airport scanner, but it does not take an image of your body. Rather, the scanner tracks the moisture on the skin, which miraculously measures the body down to the millimeter. It then pairs those measurements with brands and styles that are the most flattering for your body.

Hudson Denim Beth Baby BootcutYou can view the selection on a computer screen or printout, and either go to a denim salesperson on the floor with that big list or narrow down the selection based on your personal preference of brand, price, wash, color and more. A salesperson will pull your choices and take you to a dressing room where you can try away!

My denim bounty

My list included a couple styles of Citizens of Humanity ($116.40–$297), DL1961 ($78.40–$168), Paige ($94.80–$229), Rag & Bone ($132–$308), Joe’s Jeans ($120.40–$238.40) and Hudson ($83.16–$250). Of course, I tried on every brand because, you know, I just had to know how each pair fit. And believe it or not, they all did! Some obviously looked better on me than others, but the sizes were right-on. I ultimately decided on the Hudson Beth Baby Bootcut ($198), and man, am I in love!

What’s extra-cool about the Me-Ality service is that I can now register online and have access to loads of recommendations in other categories, including dresses, sweaters and intimates. The number of stores and the products available within each store will very likely expand over time. But denim was a good start, as it’s the one category that is universally challenging. So next time you’re in the market for some new jeans, check out Me-Ality. I highly recommend it!