Conclusion

The 16 megapixel, 21x optical zoom Samsung WB850F is a feature packed metal build pocket camera that offers just about all the must-have features one would want from a travel zoom compact in 2012 - including a 3-inch AMOLED screen, GPS and Wi-Fi connectivity - plus delivers images straight from the camera that non enthusiasts will be perfectly happy with. But before that has you reaching for the credit card, consider also that there are plenty of other long zoom alternatives.

For us the consistency of the WB850F’s performance doesn’t quite match up to that of the best of its rivals in the 20x Sony Cyber-shot HX20V or Panasonic DMC-TZ30, with whom it very closely shares a feature set (Wi-Fi apart) and pricing. But, more positively, with heavy discounting typically taking place for Samsung models - particularly on the run up to Christmas - you may just still bag a bargain in the currently range topping WB850F.

And really it will be competitiveness when it comes to cost that ultimately tips the scales in this Samsung WB850F’s favour - that, and the use of Wi-Fi for those who don’t own a USB card reader, and therefore feel this might provide extra convenience/future proofing.