Permanent price cut for HTC Vive

HTC has massively reduced the price of its flagship virtual realityheadset, the HTC Vive - but it's still more expensive than the Oculus Rift. By launching Vive VR headset supporting roomscale VR from day one, Vive platform grew first on "joined-at-hip" partnership with Valve, adding its own Viveport marketplace in the process. This means the headset no longer costs a hefty £759, but will instead set you back a more manageable £599.

VR fans are enjoying the spoils of a price war between Oculus and Vive. "We think now is the right time to reset the price". For HTC, the task of defending a price tag double its competitor's has been one in honing its brand messaging in the face of a massive price differential.

Still, at about $200 less than the previous asking price, this isn't too bad.

Rikard Steiber, president of Viveport, told Polygon that the price cut will make the Vive VR headset more affordable and attractive to consumers and businesses and will be a major booster entering the holiday season.

As reported by Polygon, the discounted package comes with the headset, two motion controllers, and two wall-mounted sensors that are used to deliver "room-scale" virtual reality. This is despite the Oculus Rift launching with a more impressive lineup of games.