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About

Kantar Worldpanel Malaysia is the only source of continuous consumer and shopper tracking panel in the country. With more than 10 years of experience and expertise, Kwe help both leading manufacturers and retailers alike in driving consumer and shopper solutions and understanding which is geared at ultimately driving its clientele’s brand share and position.

Kantar Worldpanel Malaysia answers not only the who, when, where, who behind a particular purchase but also the WHYs (via its newly launched LinkQ service); giving a holistic view of consumers and shoppers alike from start to end.

In addition, we also offer a suite of basic, advance and forward thinking solutions via its Expert Services offering.

We currently run two separate and exclusive panels i.e. the Household panel and Baby panel.