The answer is simple. They aren't. It is important to move away from using resume cover letter templates and begin using a personalized resume cover letter that makes the hiring manager convinced that one is the right person for the position. It is definitely more work, at least a first, but the process of a personalized cover letter reaps greater benefits. The percentage of positive responses to a personalized cover letter, versus a resume cover letter template, is greater. Thus the amount of resumes a job-seeker has to send out is lessened. This makes the initial work of writing a resume cover letter even out against the traditional job-seeker which uses a resume cover letter template.

A cover letter is as easy to come by as going to ”Google”, or some other search engine, and typing in ”sample cover letter”. There are thousands upon thousands of options out there ready to have information plugged into the appropriate spots and sent out. However, a cover letter like this is generic. The definition of generic is: characteristic of or relating to a class or group of things; not specific. Not specific indeed, that doesn't tell us much. Let's look at a couple synonyms– general, common, nonspecific, no-name. Those aren't very flattering words are they? That is exactly the type of impression a generic cover letter gives. It is a big flashing neon sign that the applicant is generic. It also says to the hiring manager that if the applicant cannot manage to do the work needed to create a personalized cover letter, perhaps they are not committed to doing any work whatsoever.

In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.

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