Privacy Policy

Effective date: 01/12/19

Matthews Effects (“we”, “us” or “our”) values the privacy of visitors to our website and individuals whose personal information we receive through the use of form submissions and other related services. This privacy policy explains how we collect personal information on our website, and how we use and disclose that personal information. This privacy policy also describes our collection and use of personal information on behalf of our customers (“clients”).

By providing your personal information to our website, you consent to the information handling practices described in this privacy policy. We encourage you to read the section titled “Your Choices” below to understand the choices you have with regard to your personal information.

This Privacy Policy also applies to personal information that we collect by other means, which we combine with personal information collected on our Matthews Effects website or through the operation and delivery of our services.

1. Websites Covered

This privacy policy covers the information practices of matthewseffects.com. Matthews Effects’s website may contain links to websites operated by third parties. Matthews Effects is not responsible for the privacy practices or the content of such other websites. We encourage you to learn about such third parties’ privacy and security policies before providing them with personal information.

2. Information We Collect

We collect the following data about users: (1) information that you voluntarily submit to us (“User-Supplied Information”); (2) technical data automatically collected from all visitors to the Matthews Effects website (described below under “Passive Data Collection”); (3) information we collect through our services; and (4) information we collect from third party sources.

User-Supplied Information. We may collect user-supplied information when you choose to provide us with your personal information via the Matthews Effects website, including when you send us an email asking a question, register to attend an event, submit a form to receive marketing materials or email newsletters, or request any research or whitepapers.

Passive Data Collection. Like most websites, we automatically receive and record information in on our server logs from your browser when you use the Matthews Effects website. We may use a variety of methods, including clear GIFs or Pixels (also known as “web beacons”) and “cookies”, to collect this information. We use both session and persistent cookies. The information that we may collect with these automated methods may include, for example, your IP address, cookie information, a unique device or user ID, browser type, system type, the content and pages that you access on the Matthews Effects website, the frequency and duration of your visits to the Matthews Effects website, and the “referring URL” (i.e., the page from which you navigated to the Matthews Effects website). We may also use cookies on the Matthews Effects website to store session validators on your hard drive. If we directly combine any information gathered through passive means with personal information, we treat the combined information as personal information under this Privacy Policy. Otherwise, we use information collected by passive means in aggregated forms.

For additional information about the technologies that we use and how they operate, please see our Cookie Policy.

3. Use of Collected Information

We use personal information to establish and enhance our relationship with you. We may use personal information to operate, provide, improve, and maintain the Matthews Effects website; to prevent abusive and fraudulent use of the Matthews Effects website; to personalise and display content on the Matthews Effects website; where permitted by applicable law, to send you information, including via email, about our products and services in which we believe you may be interested; to respond to your inquiries and for other customer service purposes; and for other administrative and internal business purposes.

We may use your e-mail address, including any email address provided at matthewseffects.com as set forth in the “Communications and Unsolicited Marketing Communications” section.

On the Matthews Effects website, we may use passively collected data to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Matthews Effects website; and (b) monitor aggregate website usage metrics such as total number of visitors and pages viewed.

4. Disclosure of Collected Information

We do not sell or rent email addresses and other personal information that we collect directly through the Matthews Effects website. Please be aware, however, that any information that you voluntarily choose to display on any publicly available portion of the Matthews Effects websites, or on any service, becomes publicly available and may be collected and used by us or others without restriction. We share your information, including personal information, as follows:

Matthews Effects Service Providers

We may provide personal information to third parties for their use in performing internal business functions (e.g., maintenance, security, data analysis, email transmission, CRM, database management services, email marketing, surveys, or data hosting) on our behalf. We require such third parties to agree to only use your personal information in accordance with this Privacy Policy and for no other purpose than to provide us with necessary services.

Legal Requirements

We may disclose personal information if we have a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law. Additionally, we may disclose personal information where we, in good faith, deem it appropriate or necessary to prevent violation of the Matthews Effects Terms of Service, or our other agreements; take precautions against liability; protect the rights, property, or safety of Matthews Effects, any individual, or the general public; maintain and protect the security and integrity of our services or infrastructure; protect ourselves and our services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.

Aggregate Information and Non-Identifying Information

We may share aggregated information with clients, prospective clients, partners or the press in order to demonstrate usage of the service, identify industry and advertising trends, and to generate publicity for the Matthews Effects services.

5. Your Choices

On the Matthews Effects Website

You may, as a visitor to our website, choose not to provide us with personal information. You may also, at any time, access your personal information to update, correct, or delete certain personal information about you by contacting us at support@matthewseffects.com or at the address set forth below in the “Contact Us” section. You also have the right to obtain from Matthews Effects the erasure of personal data about you in accordance with applicable data privacy laws. You may exercise your rights with the following requests:

Exercise Your Rights

The GDPR provides the following rights for individuals:

The right to be informed

The right of access

The right to rectification

The right to erasure

The right to restrict processing

The right to data portability

The right to object

Rights in relation to automated decision making and profiling.

To exercise these rights, please contact us at support@matthewseffects.com.

In addition you may decide not to opt–in, either when you first provide Matthews Effects with any personal information, to receive marketing information from Matthews Effects about products and services (including our products and services and those of third parties). See also Section 6, “Communications and Unsolicited Marketing Communications”, for additional information regarding changing your preferences or opting out of receiving marketing information.

Please be aware that even if you update or remove personal information that you have provided to us, your personal information may be retained in our backup files and archives for a reasonable period of time for legal purposes.

6. Communications and Unsolicited Marketing Communications

If you opted in to receive communications from us, including through support@matthewseffects.com, we may send you administrative messages and updates regarding your account, updates regarding the Matthews Effects website, and, where permitted by applicable law, information regarding our offer, products and services, including, without, limitation, through social media updates, by email and postal mail. If you no longer want to receive commercial email messages, you may indicate your preferences regarding commercial email messages by taking the steps described in such messages. Also, you may indicate your preferences regarding commercial email messages and postal mail messages by contacting us using the information in the “Contact Us” section below.

7. International Users

The Matthews Effects websites are hosted in the United Kingdom, and we may use service providers in the United Kingdom and elsewhere to process personal information on our behalf. If you use the Matthews Effects website outside the United Kingdom, please note that your personal data may be transferred outside of your home jurisdiction to the United Kingdom and to other jurisdictions where our affiliates and service providers are located. Some of these jurisdictions may not have equivalent data protection laws as the United Kingdom. By using our Websites, you are agreeing that your personal data may be transferred to the United Kingdom and other jurisdictions, as explained in this section.

8. Security

The security of your information is important to us, including, but not limited to, the personal information collected via the Matthews Effects website and services. We use reasonable security measures to protect against the loss, misuse, and alteration of personal information under our control, both during the transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. Although we make good faith efforts to maintain the security of such personal information, no method of transmission over the Internet or method of electronic storage, is 100% secure and we cannot guarantee that it will remain free from unauthorised access, use, disclosure, or alteration. Further, while we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent “hackers” or other unauthorised persons from illegally accessing or obtaining this information.

If we learn of a security breach involving your personal information, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Matthews Effects website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Matthews Effects website. If a security systems breach occurs, we may post a notice on our homepage (matthewseffects.com) or elsewhere on the Matthews Effects website and may send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach, involving your personal information, in writing.

9. Children

Matthews Effects’s website is not directed toward individuals under the age of thirteen (13), and we request that such individuals do not provide personally identifying information through our websites. Additionally, we do not knowingly collect or maintain personal information from anyone under the age of 13, unless or except as permitted by law. If we learn that personal information has been collected from a user under 13 years of age on or through the Matthews Effects website, then we will take the appropriate steps to cause this information to be deleted.

10. Analytics

In addition, we use Google Analytics to analyse our users’ use of the Matthews Effects website. Google Analytics is currently on matthewseffects.com. Google Analytics provides us with aggregated data in order to help us make informed business decisions. Ultimately, Google, as a third party, controls information collected through Google Analytics and you should check and be comfortable with its privacy practices prior to using the Matthews Effects website. You may review information about Google’s privacy practices with respect to Google Analytics at http://www.google.com/analytics/learn/privacy.html.

11. Third-Party Ad Networks

We may use third parties such as network advertisers to assist us in displaying advertisements on third party websites, and to evaluate the success of our advertising campaigns. Network advertisers are third parties that display advertisements based on your visits to our Website as well as other websites. This enables us, and these third parties, to target advertisements by displaying ads for products and services in which you might be interested. Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalise advertising content to you. These third party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information about your usage of our Websites, as well as aggregate information about visitors to our Website.

You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).

Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links.

12. Updates to This Privacy Policy

We may occasionally update this privacy policy. If we do, we will change the “effective date” at the top of the privacy policy. Before making any update that would make this privacy policy materially less restrictive in our use or disclosure of personal information collected prior to the update, we will provide prior notice of the update by posting notice on our website at the top or bottom of the then-current privacy policy. We encourage you to periodically review this privacy policy to stay informed about our collection, use, and disclosure of personal information. Your continued use of our websites constitutes your agreement to our then-current privacy policy.

13. Contact Us

If you have questions about this privacy policy, you may contact us at support@matthewseffects.com. You may also write to us at: