Mobile responsive website designing and its need

Google is changing as it is now getting 60% Traffic from mobile handheld devices. Google will no longer allow sites which are not responsive to appear on its results page for its customers. It will check following things:

1. Responsiveness at the page level.
2. CSS and JavaScript need to be mobile friendly.
3. There will be a new google index for mobiles.

What one should not expect ?
1. Responsive website design dont help in site’s optimization.
2. This only helps users to read content in a better way, so google will remove website’s that are not responsive.
3. Standard method of SEO, SMO will continue rain as the main force behind website’s optimization.

This is how Google’s search result will look in some time and will stay for few months :

google mobile responsive search result

We have seen many of our fellow web admins working hard to convert their webtise into responsive structure even if they have a mobile friendly version at m.domain.com. To remind them it is not needed for them. They can just place proper canonical pointing m.domain.com to the main site. this will stop duplicate content issue. Gradually as the entire website is converted into mobile responsive structure separate m.domain.com version should be removed.

Building responsive website is not difficult any more. With thousands of high quality designs already available from template sellers and millions designers waiting world wide just for your work, it is no more a problem. Responsive website designing comes with additional benefit of long term benefit of responsiveness that gives you client friendly site and brings maximum out of your promotion through seo, smo and ppc.

Also if you keep a separate mobile version you will have optimize two separate url. One that is m.domain.com and another the normal domain.com. Many websites are facing funding problem due to this issue. It is always better to have one unified website with responsive structure as it reduces double expense.