With the widespread of the new-age digital media, Digital Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Digital Marketers.

Our course on Digital Marketing Strategy helps current and potential digital marketers gain holistic knowledge about all the Digital Marketing trends. It covers the core concepts in Content Marketing, Inbound Marketing and Mobile Marketing. You will also learn how to analyze web data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Through concept videos, case studies and assessments, you will develop skills and become job-ready for Digital Marketing.

By the end of the course, you would have picked up the skills to become an efficient digital marketer. You will be able to take up a career in Digital Marketing and build strategic approaches for companies for brand building and increasing sales. You will

Learn about and use content as the core of a marketing strategy

Be able to apply the principles and techniques of Inbound Marketing to achieve business growth

Understand how to use Email Marketing principles to engage the audience

Align websites with SEO and social media marketing to increase growth

Learn how to apply a mobile first strategy to increase the digital outreach

Be able to create frameworks and processes for online reputation marketing

Use Facebook groups to build up a community Set up events in Facebook and drive footfalls Devise content and posting strategies in FB Use Facebook Messenger and Bots for direct and immediate connect Learn how to create groups and the best practices to be followed in a group Know how to use LinkedIn Publishing for thought leadership Understand the analytics in LinkedIn Know the tricks of growing your network in Twitter Make the use of hashtag in growing your business in TwitterBuild followers using various techniques in Twitter Using Twitter ChatLearn content and posting strategies in Twitter Understand how to connect with influencerUnderstand Twitter Analytics Use YouTube and Vimeo as social media tools Build social media strategy aligned to the marketing goals Create a social media calendar Promote events through social media Use contest and gamification to boost your social media Track and optimize social media marketing effort Learn about the important tools to help you manage social media

2.3 Online Reputation Management

Importance of ORM in Digital MarketingBuild a right strategy for online reputationProcess and responsibilities in ORMTools for ORM

3.1 Mobile Marketing

Mobile Marketing Mobile Commerce Apps Marketing

3.2 Digital Marketing Strategy

Explain and apply SOSTAC Framework for Digital MarketingExplain and apply the RACE Framework of Digital MarketingUnderstand Consumer Touch PointsExplain sales and conversion FunnelUnderstand Omni-channel approach and cross pollination of mediaBalance Lead Generation and Brand Building and fight fatigueApply growth hacking

3.3 Digital Marketing Operation

Explain the benefit of marketing automationList some of the necessary tools for marketing automationDecide between what you will keep in house and what you will outsourceInstitute planning, budgeting and project managementExplain the digital marketing skills and rolesUnderstand why digital marketing may not be enough

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