Anthony Delos – A Legend Disappears…Eaten by Berluti

Money rules. Full stop. But it is not always ruling for the good. And while I intend to become a man of wealth myself, often I find it sad when wealth swallows up greatness and therefore vow to not allow it to ever change me. While others may disagree, I believe that this is precisely what happened to Mr. Delos. Not that money changed him (this is not my sentiment here), but rather that a great monster of a company came around and swallowed him up in an offer that seemed to be too good to be true. Whatever was the case that Mr. Delos had to make that deal in his business, only that the sad thing is that you now cannot find him (on the web) even if you wanted to.

Type in his name on Google and the first thing that comes up is Berluti. Then you go on their site and you can’t find his name mentioned anywhere, which I truly find to be a pompous headed shame. As one of the greatest shoemakers still living, one would think that he is at least owed a dedicated page to promote his greatness. If I were wealthy enough to own bespoke shoes, I would go to Berluti only because I knew that Delos was there. Yet they don’t promote it. So how do you find him? While I believe something similar happened to Dimitri Gomez with C&J, one can still view his webpage to see his magic. It’s only fair (and more importantly smart for business). How many customers will now not use Mr. Delos’ great work because he is at Berluti? Probably a few…. And this is what makes it all sad, the fact that one of the greatest shoemakers to walk the earth, will now not have a name to remembered by for the new generation of shoe enthusiasts…