REIMAGINE
YOUR FUTURE

REIMAGINE
YOUR
FUTURE

WHAT IS CALIFORNIA TORTILLA?

We are California Tortilla and we are Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a “quick bite” into a mouth-watering, crave-inducing, “I can’t wait to come back” experience.

California Tortilla is a unique fast casual restaurant that serves “California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.

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Our Chef-Inspired Creations blend flavors from around the world with the best of Mexican. At Cal Tort, you’ll find addictive combinations like Honey Lime, Korean BBQ and our signature California Screamin’. And just in case you’re looking to turn up the heat on your favorite dish, Cal Tort is home to the Wall of Flame with 75 hot sauces.

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Our business model proves that if you are hyper-focused on providing a high quality product and a great customer experience, then you will be successful. The proof for this premise is our financial success. We invite you to research the economics of our business model in comparison to other Fast Casuals out there, and come to that determination yourself.

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We’re looking for individuals who share our passion for providing a best-in-class experience, products and customer service. We want to partner with entrepreneurs who are hungry to succeed, grow into multiple locations and bring customers a quality product unlike anything they’ve experienced before. A strong restaurant background is a plus, though is not necessarily a firm prerequisite.

“Short term, I want to remodel and get a second manager in so I can look at getting a second store. Long term, in 5-10 years I’d like to have 5-10 stores. I feel comfortable with the company and I feel comfortable with the process.”

THOMAS GEARY Franchise Owner

WHY CALIFORNIA TORTILLA?

Chef-Inspired Menu

Excellent Unit Economics

Growing Industry

Fresh Ingredients

The California Tortilla business model is different than most Fast Casual opportunities out there. We are relentless about ensuring we use only the highest quality ingredients available. We have Chef-Inspired recipes that compete with even the most upscale Mexican restaurants, only our food is served quickly and affordably. As a result, our unit economics are some of the best you’ll find in the industry.

We’re not stopping there. We spend our days improving the California Tortilla customer experience to make sure that each visit is beyond expectations. It’s Mexican Re-imagined.

HEAR IT FROM OUR FRANCHISE OWNERS

“I was looking for a brand that had a lot of legs and wasn’t a fad. I like businesses that are straight forward, where you can look on paper and make the decision. It’s a fairly easy math model to follow and say, ‘as long as I hit these targets, I’ll be okay.’”

DARRYL SHROCK Franchise Owner

Click the video to hear his story.

EXCELLENT UNIT ECONOMICS

Our business model proves that if you are hyper-focused on providing a high quality product and exceptional customer service, you will be successful. The proof for this premise is our financial success. We invite you to research the economics of our business model in comparison to other Fast Casuals out there, and come to that determination yourself.

The initial investment range for California Tortilla is $378k to $697k. Actuals cost will be determined largely by the type and condition of the real estate and the particular market you are in. Accordingly, our financial requirements are based on the availability of $250K in liquid capital, $1M in net worth and a high credit score.

Average Store Revenue

Highest Annual Gross Revenue

This is by far my fave place. The food is consistent and tastes great. I love the wall of flame sauce wall. The staff is incredibly friendly and always on point. The best quick food in the area with a kick!!! Great food, super nice staff, good parking, fun and relaxed atmosphere, great soda selection, awesome sauces, good prices. End up picking here over our next fave place most weekends 🙂

Brian S. Manassas, VA

This is by far my fave place. The food is consistent and tastes great. I love the wall of flame sauce wall. The staff is incredibly friendly and always on point. The best quick food in the area with a kick!!! Great food, super nice staff, good parking, fun and relaxed atmosphere, great soda selection, awesome sauces, good prices. End up picking here over our next fave place most weekends 🙂

Brian S. Manassas, VA

Meet the Team

Bob PhillipsPresident, Chairman

Robert (Bob) Phillips has been Chairman of the Board of Directors, President and Treasurer since our inception in 2003. Bob has a long and accomplished career in restaurant ownership and management, with brands such as Everything Yogurt, Broadway Pizza and Ranch 1.

Keith GoldmanChief Operating Officer

Keith Goldman is co-founder and serves as COO. Keith has 30 years of experience in the restaurant industry, and has operated as an independent restaurateur, a franchisee and franchisor. Keith holds a BA from Tulane University and a Master’s Degree from the Cornell University School of Hotel Administration.

Jim TisackVice President, Franchise Development

James (Jim) Tisack has been our Vice President of Franchise Development since 2011. Jim has previously served as a senior executive with brands such as Wings To Go, MaggieMoo’s, Medifast, and Kiddie Academy since joining the franchising industry in 1990.

Laura Miller CisselVice President of Marketing

Laura Cissel has been our Vice President of Marketing since 2014. She has a broad knowledge of marketing and advertising, and has supported numerous brands from her agency tenure, including roles as Digital Strategist, Mobile and Web Product Director and Director of Interactive Strategy.