JACR announces a special issue on behavioral pricing. This special issue is designed to target and attract multiple groups of scholars. First, we encourage submissions from marketing and consumer researchers who have an interest in richer and more nuanced understandings of phenomena related to pricing and its underlying processes. The documentation of such phenomena and processes can be demonstrated via experiments, field studies, secondary data, surveys, biometric data, meta-analysis, or other viable methodologies. Second, we seek submissions from researchers in allied fields (e.g., economics, psychology, operations management, strategy, information science) that have a substantive interest in pricing (broadly defined) and its implications for firms, consumers, public policy makers, and other important stakeholders.

The co-editors will attend the Pricing Camp (May 14-16, 2018, in Boston) and ACR Annual
Conference (Oct. 11-14, 2018, in Dallas) and answer any questions about the special issue. Interested authors can also email the co-editors with questions. The JACR special issue will be published in January 2021.

Consumers regularly face resource scarcity and/or reminders of resource scarcity, both in their
personal lives and in the marketplace. However, fundamental questions related to the consequences
of resource scarcity for consumer decision making remain unaddressed. The central goal of this
special issue is to aggregate novel insights on this topic. We define resource scarcity broadly,
as being a state in which a consumer experiences the sense that their resources are insufficient
to meet their needs, goals and/or desires.