Posts tagged ‘sport’

Imagine if it were possible to predict the outcome of major sporting events. Or protect athletes from career-threatening injuries. Even to root out corruption in the beautiful game. Big data analytics have revolutionised modern marketing and commerce; now it looks as though they could change the face of professional sport. Creating Superman Rugby Union has already profited from the so-called ‘digital revolution’ by analysing data concerning players’ health to predict and prevent injuries. The principal behind the technology is very simple. The body reveals much about its condition that can be plugged into a big data set, with such variables as irregular heart-rates and elevated core temperature underlining health complaints that could precipitate injury. The man responsible for this innovation, […] Continue Reading