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What comes to your mind when you read the word ‘Design’ ? The art of making a website look good or a website with appealing buttons and beautiful graphics and great font family and colors? But is that what design actually meant to be? In contrast a good design is not only visually and mentally appealing it should be usable. At UX Interface(UXI), we firmly believe that design is not how it feels or looks but all that matters is how it works, how easily and effectively it can solve the problem.

At UX Interface(UXI), whenever we have requirement for a requirement for a new design, our ultimate objective is to design a solution that solves the problem efficiently. Our designers must understand, how their users think and behave. While designing not only designers use tools that are narrowed to fonts and colors it expands to user research, prototyping, usability testing and more.

Interactive Design is product design rather than just focusing on graphics discipline. At UX Interface(UXI) we mould our designers into Information Designers rather than focusing only on graphics or look and feel. We as a designers learn from things we touch and use rather than things we see. Time has changed and so have we, we live in a time where information has more influence than appealing graphics, but not the other way round: following a general trend in web design incited by undeniable usability studies, fonts in magazines and news-letter are getting bigger, printed texts are split up into a small chunks, posters become scan-able and business card says “hello”. The overflow of information calls for modular systematic order.

Lets have a check on what some of the very popular people has to say about the definition of design: –

“Design is not just what it looks like and feels like. Design is how it works.”
– Steve Jobs

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus,
instead, on the task at hand.”
– Jared Spool

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”
– Charles Eames

“What is design to me? Like design I think it’s best to break the problem up until you find the simplest solution.”
– Paul Scrivens

“Design is not primarily supposed to entertain or to be nice or to aesthetically please. It’s supposed to perform.”
– Oliver Reichenstein

“What designers do is to solve problems by deciding on the look and function of something. This can be writing text, laying out an interface, planning a chair, or coming up with a better Netflix envelope, lightbulb, or chair.”
– Joshua Porter
“Right and wrong do not exist in graphic design. There is only effective and non-effective communication. Every one can complain about advertisements in the magazines, but clients are only interested in whether it attracts possible customers or not.”
– Peter Bilak

“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”
– Ivan Chermayeff