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It’s highly likely that your current employees are active on a
variety of personal and professional social networks — LinkedIn,
Facebook, Instagram, and more. Additionally, it’s a safe bet a
number of them are also part of networking and community groups
within their respective fields.

If you’re not making efforts to put all that social activity and
networking to your recruiting advantage, you’re missing out on a
huge opportunity to extend your talent acquisition.

Think about it — sales people know sales people, marketers know
marketers, engineers know engineers, recruiters know recruiters,
and so on and so forth. Referrals are an important part of any
strategic recruitment strategy, but using social media will help
you to extend beyond direct referrals. Leveraging employee
networks can allow you to get referrals from referrals.

How do you leverage employee social networks to your recruiting
advantage? Simple: Ask.

In addition to informing your employees of internal job openings
and reiterating that you have an internal referral program
(which you should), ask your employees to share
the job, whether it’s the job posting or simply a quick
announcement. All it takes is a few clicks to share a LinkedIn
posting, send out a quick tweet, or Facebook post, and the
majority of employees will be happy to help. Doing so will vastly
extend your reach.

Additionally, your talent team — as well as all internal
employees — can help to build your company brand virally through
social media. Have individual employees share ideas through
blogging, networking, posting, and engaging their
social networks. Doing so has solid benefits. For one, it will
help to increase buzz, but wait, there’s more!

Possibly even more important, your team will learn about new
practices and strategies because they will be reading up before
they write. I personally can’t tell you how much I’ve learned
this year by keeping up with what’s new in the recruitment space
from industry examples, blogs, influencers, newsletters, etc.

Social media is a great way to share, so take advantage of your
internal networks.