AVEX, a leading
reusable water bottle brand for outdoor adventurers, is pleased to
announce the launch of the #ItTakesADrop campaign on July 1, 2015 to
help raise awareness about protecting and preserving access to the
earth’s most precious resource: water. The launch of this campaign
coincides with AVEX’s new partnership announcement with the following
non-profit organizations: American Rivers, Surfrider Foundation, Trout
Unlimited, The Water Project and The Conservation Alliance.

The
#ItTakesADrop campaign will run for five months, and each month one of
AVEX’s new water resource partners will be highlighted for the great
work they’re doing in caring for and conserving our water resources. The
campaign will kick things off in July with a Trout Unlimited contest
running from July 1through July 22. During this month and
all proceeding months, the campaign will focus on raising awareness for
the respective non-profit being highlighted. The contests will involve
participants sharing photos and stories on Twitter and Instagram in
response to each contest. Winners will be announced at the end of the
month and involve various limited edition AVEX branded products.

AVEX
has identified these likeminded non-profit organizations to partner
with in order to address the water conservation issue, helping
specifically to reduce waste from disposable plastic water bottles from
the water cycle and aid in the preservation of clean water resources.
AVEX designs and engineers products with superior drink interfaces and
lasting value to help save our precious water resources for users today
and future generations to come.

“Water connects every living
thing on this planet. We are constantly inspired by the element of water
as part of this awesome community of outdoor users from surfers to
campers, rafters, anglers, skiers, and adventurers,” said David Mellon,
AVEX General Manager. “At AVEX, we live, work and play in the mountains,
rivers, and oceans; our goal is to make a better hydration product
while being committed to giving back to protect our vital, finite water
resources on this earth.”