Miller Lite Beer Store – Mailerlite Email Marketing Review – 2019

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When I asked you to name an email Marketing tool, what could you say? Miller Lite Beer Store

MailChimp? Aweber? ActiveCampaign?

Like most online businesses now, email advertising has been Dominated by the identical large players for the previous decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.

Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.

MailerLite has done exactly that.

So now, in this short article, I’ll be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…

Handling Your Clients

Possessing granular control over your subscribers is arguably among The most important aspects of any email advertising software now.

Why?

Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your conversions.

And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.

When you start up your subscriber dash, you’ll see two Options; Segments and Groups.

Segments are basically rules.

Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically added or removed accordingly.

Here is what setting up a rule looks like:

Notice the way you can even combine Rules, as well as another rule if the first doesn’t exist.

Pretty smart, eh?

The next tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.

(MailerLite even debated Changing the name to’Tags’, but finally decided against it)

Unlike Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a minute — and they have no value aside from what you call them.

As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:

Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.

A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re discretionary.

Finally, the’Fields’ tab is used to personalize your email copy.

You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and country.

If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.

So how do they really work?

You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to prospective subscribers.

Here’s a screenshot of a test area I made and added into a form:

I will not go too much to the form Things here because I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.

Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them in to your email content and subject line.

Just click the’Personalization’ drop down and choose your Custom field.

I am barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you may use.

Overall, it’s fair to state MailerLite has their contributor Management and personalization features on point. Miller Lite Beer Store

Landing pages.

If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.

After choosing’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.

Again, while the template choice Is not winning any awards, it will offer a great base to work from if, like the majority people, you don’t have that natural eye for design.

I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical job; collect an email address.

This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.

Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *Infection * WPBakery.

Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.

No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.

Form Builder Tool

Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of form building tools.

Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .

Let us start with your Bog-standard embedded type.

These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.

Despite starting off super fundamental, the form designer lets you To customize everything in the form style, fields, background, name, enter fields and, of course, the button.

Form text may also be edited directly, which Provides you a chance To envision your own copy in real time.

It would have been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.

Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.

(There’s even a GDPR compliance alternative. Sweet.)

And talking of the success webpage…

…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users from redirecting.

Last but certainly not least, you Can assess the way your form screens on cellular by shifting the toggle to reactive mode.

You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.

So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.

While the Vast Majority of the installation process is identical, you will find Still a few differences I’d like to point out.

Unlike embedded forms, you can choose between a set of Templates:

While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is just as simple to use for this form type.

Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.

Here, you’ll notice there are some new choices under form types This time around:

Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.

And, as before, you can play the styling options to get it Matched with your branding.

Last, you can Select the close Behaviour of your type under the’Settings’ tab.

The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.

This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.

Pricing

The Price of MailerLite is one of those tools biggest Selling points, and let us face it, most of us love a fantastic deal.

For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.

While There’s some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.

And what about the top programs?

It ends up, at approximately half of the Cost of this competition generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.

In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.

Wrap-up

MailerLite is one of the few advertising tools The (very crowded) industry in recent years, which is no simple feat.

While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.

I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.

Thinking about giving it a spin? Let us know how it works for you From the comments. Miller Lite Beer Store