[Infographic] How do Colors Affect Purchases?

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Sometimes it’s the simplest things that can make the biggest difference. One small factor in UX that can make a huge difference is color. In fact, 85% of shoppers rate colour as a primary reason for why they buy a product. It’s important to use the right colors to get the most out of your UX.

This infographic by Kissmetrics will guide your through making the right color choices for your design. The infographic describes the emotions associated with each color so that you can choose the one that best fits with your overall design. It also talks about which colors best appeal to which type of consumer so that you can tailor your design to appeal to your customer base.