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Radio Revenue Could Jump Thanks to Sandy

11-1-2012

Pivotal Research Group analyst Brian Wieser tells MediaPost that radio could see a revenue boost from the storm, "especially those with East Coast listeners with little to no access of other media, such as television." Wieser also said the advertising industry could lose around $500 million in revenue -- all this from pre-empted inventory on local TV and radio programming.

MediaPost also reports, research company General Sentiment says the total "Impact Media Value" of the storm comes to a massive $80,711,454. This is the "measure all of the impact the discussion has had online," says the company. Hurricane Irene of a year ago had a total media value of $17,878,842, with digital news media of value of $11,849,017; with social media, $2,746,635; and Twitter, $3,283,190.