Marketing and Advertising: Career and Education Opportunities in North Carolina

Marketing and Advertising:
Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

North Carolina photo by Jan van der Crabben

North Carolina has a population of 9,380,884, which has grown by 16.54% over the past 10 years. Nicknamed the "Tar Heel State," its capital is Raleigh, though its most populous city is Charlotte. In 2008, there were a total of 5,497,808 jobs in North Carolina. The average annual income was $35,249 in 2008, up from $34,865 the preceding year. The unemployment rate in North Carolina was 10.6% in 2009, which has grown by 4.4% since the previous year. Approximately 22.5% of North Carolina residents have college degrees, which is lower than the national average.

The top industries in North Carolina include beverage product manufacturing, tobacco manufacturing, and pharmaceutical preparation manufacturing. Notable tourist destinations include the Mint Hill Country Doctors Museum, the Levine Museum of the New South, and the McGill Rose Garden.

CITIES WITH Marketing and Advertising OPPORTUNITIES IN North Carolina

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CAREERS WITHIN Marketing and Advertising

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.