Curator's Note: The content of this article was originally written by Masa over at the Treasure Data blog.

At Treasure Data, we constantly try to simplify how our customers collect and interact with their data.

Over the past several months, we reached out to two dozens or so customers and listened to their feedback. One pattern emerged: they spend a lot of time on data collection and wanted something simpler.

So, we rolled up our sleeves and built a feature to simplify data collection even more: from now on, our Heroku customers can store data on Treasure Data by just printing to stdout in a specified format.

The format is very simple:

@[db_name.table_name] json_in_one_line

e.g., if you wanted to store the event { "first_name": "Bob", "last_name": "Smith" } into the table users in the database service, you just write