Email marketing news of the week : Ensuring you get the best value out of your technology investment

Ensuring you get the best value out of your technology investment

Selecting the correct technology provider is an integral part of your marketing department’s functionality. At Email Summit 2015, five marketers sat down in a fast-paced panel to discuss how marketers can ensure they are getting the best possible value and return on their investment. The panel will address the major pain points in the technology selection process, and features: Preston Wily, President, Sewell; Charles Nicholls, SVP of Product Strategy for Marketing Solutions, SAP; John A. Caldwell, Principal and Founder, Red Pill Email; Michael Kelly, Co-founder, ClickMail; and Diana Primeau, Director of Member Services, CNET.

The New iPhone’s Peek Feature: Design Considerations, Analytics, Animated Gif Support and More

Much has been said about the new iPhone 6s’ Peek feature enabled by 3D Touch where users are able to take a quick preview of their messages by pressing lightly on an individual email in their inbox. While some call 3D Touch a gimmick and others feel like it brings a whole new level of interaction with their devices, 3D Touch and Peek create a potential challenge for email marketers.

How do B2B and B2C audiences differ in content preference?

Blue Nile research shows how different content types inform the buying decision. Content marketing is the key foundation of any inbound marketing strategy. Different types of content have differing roles to play along the buyer journey, but it can be hard to know what types of content should be used at what stage, and critically what content is most important when customers are deciding on whether or not to buy.

Create great pixel art emails

As email marketers, we know we’re a bit old-fashioned. We still code in tables, we use emoticons from last millennium and we’re still applying fixes for versions of Outlook that are over a decade old. That’s why when you think of what the future of email has to offer, it’s difficult to consider looking at an art form that was popular 30 years ago.

Computer, respond to this email: Introducing Smart Reply in Inbox by Gmail

With the holidays approaching and emails coming in at a furious pace, we can all use a little help. Inbox is already on hand assisting you with the next step, organizing your trips, and even suggesting reminders. But when you’re checking email on the go, it can be cumbersome and time-consuming to reply to all or even some of them. What if there was a way for your inbox to guess which emails can be answered with a short reply, prepare a few responses on your behalf and present them to you, one tap away?

Halloween Emails Fail to Scare Up High Read Rates

More than 30,000 email campaigns knocked on the inbox doors of America during the month of October, and the results were horrifying for most of the brands behind them. Only 6% of the appeals—most of which mentioned discounts and featured timeworn images like pumpkins, ghosts, and skeletons—scored read rates in excess of 20%, according to an analysis from eDataSource.