breakfast

Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg’s in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or “berries”, cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous “Snap, crackle and pop” sounds.

Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.

Kellogg’s was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination. The company produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 90 hour work weeks until 1980. From 1969 to 1977, Kellogg’s acquired various small businesses including Salad Foods, Fearn International, Mrs. Smith’s Pies, Eggo, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills and Quaker Oats were.

James Hugh Calum Laurie, OBE (born 11 June 1959), known as Hugh Laurie , is an English actor, voice artist, comedian, writer, musician, recording artist and director. He first became known as one half of the Fry and Laurie double act, along with his friend and comedy partner Stephen Fry, whom he joined in the cast of Blackadder and Jeeves and Wooster from 1987 to 1999.

From 2004 to 2012, he played Dr Gregory House, the protagonist of House, for which he received two Golden Globe awards, two Screen Actors Guild awards, and six Emmy nominations. He has been listed in the 2011 Guinness Book of World Records as the highest paid actor ever in a TV Drama, earning £250,000 per episode in House, and for being the most watched leading man on television.

The accidental legacy of corn flakes goes back to the late 19th century, when a team of Seventh-day Adventists began to develop new food to adhere to thevegetarian diet recommended by the church. Members of the group experimented with a number of different grains, including wheat, oats, rice, barley, and corn. In 1894, Dr. John Harvey Kellogg, the superintendent of The Battle Creek Sanitarium in Michigan and an Adventist, used these recipes as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco, or caffeine. The diet he imposed consisted entirely of bland foods. A follower of Sylvester Graham, the inventor of graham crackers and graham bread, Kellogg believed that spicy or sweet foods would increase passions.

Weetabix was invented in Australia in the 1920s by Bennison Osborne. He and New Zealandpartner Malcolm Macfarlane sold the Australian and New Zealand rights for “Weet-Bix” toSanitarium Health Food Company in 1930. Osborne and Macfarlane then formed the “British & African Cereal Company Pty. Ltd.”, and began exporting the product to South Africa. Production began in 1932 in an unused gristmill at Burton Latimer, near Kettering. When they introduced the product to the British market they renamed the product “Weetabix”. In 1936, the name of the company was changed to Weetabix Limited.

Weet-Bix are currently marketed in Australasia and South Africa by Sanitarium. The product was introduced to North America in 1967, when Weetabix Limited began exporting the product to Canada. The United States followed in 1968.

On May 3rd 2012 Bright Food announced it will take a 60% stake in Weetabix in a deal that values the company at £1.2bn.