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Description

Digital business models are about the creation of value networks such as multisided platforms and social networks – in contrast to the industrial age, where linear value chain processes started with the input of a supplier and ended by selling the product to a customer.

Therefore, when designing a business model, it is crucial to understand and design the interrelation and the exchange of value between your company and all the different stakeholders that are involved in your business model such as your customer, different partners, or interest groups. The value that is exchanged can be money, a product or a service, but also reputation, access to a market or data.

Use the Value Network as a tool to:

Understand relationships

Design value streams

Check and design interrelation between your company and your stakeholders

Strengths

Understand interrelation between stakeholders and their influence on the success of your business model

Weakness

No information on how the company itself creates the value

No information on growth strategy and competitive strategy of the company

Application

Explore who are your stakeholdersTo start designing your value network write down all stakeholders involved in your Business Model? If you don’t know all of your stakeholders yet or if you have multiple stakeholders we recommend to use the tool Stakeholder Map first.

Start simpleChoose your most relevant stakeholders for your business model by answering the questions: Who is your customer? Is your customer also your user? Who do you need for realizing your offer?

Identify Assumptions
Analyze all relationships and identify the most crucial assumptions. An example could be that you partner is paying you money for certain information or that you meet your customers needs with your solution. Use “Testing Tools” to verify your assumptions.

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