Genting seeks to carve premium mass niche for growth

As VIP revenue from China’s high rollers continues to slump, Malaysia’s Genting Group is seeking to carve a niche for itself by targeting the more profitable premium mass segment across its Asian properties.
The company owns Resorts World Genting in its home base, Resorts World Sentosa in Singapore, Resorts World Manila in the Philippines, and is slated to open Resorts World Jeju in South Korea from 2017 onwards.
It also has resorts in the U.K., and the Bahamas and has broken ground on a major property in Las Vegas.
The conglomerate has aggressively embarked on a slew of facelifts or new projects, such as launching new hotels and gaming floors across various properties, in a move to woo the premium mass gambler.
Its flagship property, tucked away in the Genting Highlands about an hour’s drive from the Malaysian capital Kuala Lumpur, is casting its net wider to capture that particular segment.
Resorts World Genting...

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