Lourdes Leon proudly shows off her hairy pits in a new collaborative campaign between Converse and New York youth brand MadeMe. The 21-year-old model, who is Madonna’s daughter, is less Queen Of Pop in the photos and instead channels the NYC riot grrrl movement, defined by the city’s “queer, fashion and rave cultures”. Lourdes models a series of shoes and apparel from the collection, including a sleeveless, midriff-baring vest top in which she holds her arm aloft to reveal her unshaven armpits. Striking her best moody poses, Lourdes proves the perfect fit for the women’s apparel and footwear collection, which plays to the “cool girl”. Creative director Erin Magee explained the target customer was an “independent” woman who will “take risks and not worry about what everyone else is wearing or doing. “It’s a girl who is attracted to authenticity and wants to explore street, rave, queer and 90s subculture.” The collection centers around a platform One Star – a sneaker that enjoyed a stint on the 90s rave scene due to its colorful spectrum, and one that Erin Magee herself had purchased on Etsy, just months prior to connecting with Converse on the collaboration. The collection launched on May 24 with prices ranging from £25 to £90 ($33 to $120) on converse.com and Dover Street Market London. 24 May 2018 Pictured: Lourdes Leon stars in a campaign for a new women’s apparel and footwear collection in a collaboration between Converse and New York youth brand MadeMe. Photo credit: Converse/ MadeMe/ MEGA TheMegaAgency.com +1 888 505 6342