The 32-year-old, who lives in Albuquerque, New Mexico, loves his daily fix of My Little Pony Friendship Is Magic, and he’s not alone. He’s part of a growing group of “bronies” (“bro ponies”) — men who are fans of a TV show largely intended for a much younger audience.

“First we can’t believe this show is so good, then we can’t believe we’ve become fans for life, then we can’t believe we’re walking down the pink aisle at Toys R Us or asking for the girl’s toy in our Happy Meal,” Allen said in an e-mail to Wired.com. “Then we can’t believe our friends haven’t seen it yet, then we can’t believe they’re becoming bronies too.”

Every nerd has a favorite TV show they watch religiously and know inside and out. But My Little Pony seems like an unlikely object of fanboy love. Since the show debuted last fall on cable channel Hub TV, it’s attracted a growing number of male fanatics. Their love of the show is internet neo-sincerity at its best: In addition to watching the show, these teenage, twenty- and thirtysomething guys are creating pony art, posting fan videos on YouTube and feeding threads on 4chan (and their own chan, Ponychan).

They also risk life, limb and being trolled to death on the /co/ board to fawn over a small gaggle of ponies with names like Twilight Sparkle, Fluttershy and Rainbow Dash.