We haven't quite decided if this is a publicity stunt for some wacky YouTube channel or a ratings-driver for a morning radio station.

Turns out, it was the latter.

A DJ on a local radio station admitted that they created the story to see how much media attention it could garner, reported MyFoxDC.com. At the time, the death of Sen. Ted Kennedy was dominating media coverage.

The story gained attention last Wednesday morning, when a man wearing a sign that said, "I CHEATED. THIS IS MY PUNISHMENT" stood for several hours at an intersection in Tysons Corner, Va.

He identified himself as William Taylor of Centreville, Va. and told passersby that his wife had discovered evidence of cheating on his cell phone.