The Trail Foundation’s mission is to protect and enhance the Ann and Roy Butler Hike and Bike Trail. The Trail Foundation retained Elizabeth Christian Public Relations to spearhead media relations, communications, community outreach and event planning for the $5-million “Campaign for the Trail,” including $2 million for a permanent endowment and $3 million to close the 1.1-mile gap in the Trail, from the east side of the Austin American-Statesman building to Lakeshore Park. ECPR worked with The Trail Foundation from 2011 through 2012 as the organization launched and then exceeded the campaign fundraising goal, including a $1 million gift from the namesake of the Ann and Roy Butler Hike and Bike Trail, Ann Showers Butler. In 2015, The Trail Foundation retained ECPR again to manage media and community outreach.