Social TV Gets Real? Twitter Button Will Change the Channel for You

Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.

Starting in November, Comcast subscribers will be able to instantly watch and record programming from the company’s NBC Universal division using a “See It” button appearing in posts on Twitter.

As part of the deal, NBC Universal is also signing on for Twitter’s Amplify program, which delivers sponsored, real-time video clips via tweets. NBC Sports Group will go first, using Amplify to tweet short-form video highlights from its Premier League soccer telecasts, accompanied by pre-roll video ads from General Electric.