Point-of-Purchase

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QUICK FACTS - pick up to 5
91% of all shoppers make unplanned purchases.
More shoppers (70%) say they are engaged by end-of-aisle signage than by merchandising displays (62%), department signage (58%), shelf strips (55%) or shelf blades (50%).
According to a study by Miller Zell, in-store advertising appears to be the most effective with Millennials, women in general, and middle-income shoppers.
Some 51% of unplanned purchases take place in-aisle, while one-third of unplanned purchses take place at end caps.
Based on a 2009 survey, more shoppers (32%) rated in-store signage as "very effective," when compared to out-of-store advertising (27%) in raising product awareness and communicating benefits.
A Miller Zell survey found that in-store advertising was most important to drug store customers (when compared with grocery and mass merchandise shoppers).
Thirty-eight percent of U.S. shoppers said they have used their mobile devices to help make a final decision for an in-store purchase.
Grocery shoppers were asked which of the following in-store shopping aids they found helpful: Aisle directional signage, 45%; in-store circular, 26%; message on the shelf, 17%; touch-screen device, 7%; in-store PA announcement, 3%; in-store TV, 2%.
A 2011 survey by The NPD Group showed that among those shoppers who made in-store impulse purchases, the main reasons were "saw it on promotion" and "saw it in the store and remembered it was needed."
According to a 2010 GfK MRI survey, 30% of respondents said they had seen a "place-based" video ad in the past 30 days. The most popular venues: Stores, 19%; shopping malls, 15%; restaurants, 11%; medical offices, 11%; bars/pubs, 9%; airports, 8%; gyms/health clubs, 7%.

PLUS RADIO - pick up to 3Excellent Reach: By adding Radio to your place-based promotions, you can greatly enhance the frequency and impact of your campaign. Radio reaches consumers everywhere -- at home, in the car, at work and on the street. On a typical day, 72% of adults 18+ listen to the Radio.Product and Retailer Oriented: Radio is a synergistic companion to P-O-P advertising. If you want to promote a specific product or service, Radio can deliver the customers you want, and even offer on-site broadcasts that are proven marketing winners. By using a combination of Radio and P-O-P advertising, you can “sell the store” as well as increase average unit sales.Personal Connection: The Radio Ad Lab study shows Radio listeners connect with their Radio station and its advertisers. Create an image and awareness for a product before consumers see the Point-Of-Purchase, making the POP more effective.Targetable: Place-based media targets highly likely potential prospects…and Radio will expand the targeted reach and message frequency of your program. Because each format attracts a specific segment of the population, Radio can help you influence your best prospects effectively and efficiently by age, gender, race, income and lifestyle.STATION/COMPANYADDRESSPHONEWEBSITELOGO

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Other Media

RAB is proud to bring you current circulation, market penetration, and readership data by section or ad size for both the daily and
Sunday editions of local newspaper(s) in the top 50 Arbitron MSA's. In addition, you'll see 5-year trends in circulation, market size,
and advertising cost.