Next processes:

Process notes:

After the concept generation we have to select the best concepts to produce. For that we can build a criteria matrix referencing each of the concepts and weighting them. Rate and rank the concepts according to the outputs of the benchmark. If necessary, combine and improve different concepts (remove bad features and combine good qualities). After all as an output we are gonna have the best concept that may be more than one.

Keep in mind that this is a reflective process that should be in continuous improvement.