Archive

Posts by Stephanie Hobbs

As 2012 comes to a close, I want to take a step back to reflect on the important progress we’ve made as an industry this year. Whether it’s the changes our major publishers have made to reposition themselves for future growth, the strong partnerships we’ve developed with government officials and environmental groups to raise awareness…

Approximately 30% of overall search volume and lookups for local business information via YP offerings now come from mobile devices, according to YP’s end-of-the-year Local Insights Digital Report. The report, based on more than 2.2 billion searches across YP’s online and mobile offerings in 2012, demonstrated a great year for YP. Local search volume via…

In a column on the Huffington Post, reporter Gillian Frew makes a strong argument for the ongoing value of print media, specifically phone books, in today’s increasingly digital world. Recently, Frew was researching genealogy information for a story. She searched Google and looked through several online genealogy forums, without success. It wasn’t until Frew referenced…

In my Locals Only column posted today on Search Engine Land, I shared 7 key takeaways from BIA/Kelsey’s jam-packed ILM West conference last week in Los Angeles. As we head into 2013, local businesses have some important trends to consider when developing their marketing plans. The ways in which consumers are both searching and finding…

Another great session yesterday at Day 2 of the BIA/Kelsey ILM Conference, entitled “The ‘New’ Newspaper: New Users, New Reach, New Revenues,” focused on the future of the newspaper industry. The session, moderated by Peter Krasilovsky, VP and Program Director at BIA/Kelsey, featured Dallas Morning News Publisher and CEO Jim Moroney III and San Diego Union-Tribune…

After a “musical” networking event Tuesday night that kept everyone entertained, Day 2 of the BIA/Kelsey ILM Conference kicked off yesterday with several strong presentations, including an interview with Google’s Todd Rowe and a keynote by CityGrid’s Jason Finger. My favorite panel, “Search for It! Local Online Retail Innovation,” featured a great group including comScore’s…

The Berry Company announced today that it is partnering with LocalVox, an innovative local online marking solution for small and medium sized businesses, to offer LocalVox’s online marketing solution to its customers. The partnership will extend across Berry’s 41-state footprint, beginning in its recently launched markets of Charlotte, NC and Rochester, NY before expanding nationwide…

I’m very much enjoying my time here at BIA/Kelsey’s ILM West conference, taking place this week at Hyatt Regency Century Plaza in Los Angeles. The event kicked off yesterday, and without question the highlight for me was the session “SuperForum: Sales Force Transformation,” which discussed the ongoing question on how to structure sales teams to successfully…

It’s not too late to register for BIA/Kelsey’s ILM West conference, taking place next Tuesday-Thursday, December 4-6 at Hyatt Regency Century Plaza in Los Angeles! The event agenda is jam-packed with a variety of exciting speakers from across the local search industry. I’m particularly excited for the following sessions: Search for It! Local Online Retail Innovation: comScore’s Matt Archer, Where2GetIt’s Manish Patel,…

In a move to make mobile impression counts more “robust and reliable”, industry groups including the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA), and the Media Ratings Council (MRC) have released updated guidelines for mobile web advertising measurement. The new guidelines impact mobile measurement definitions, click measurement considerations, general reporting parameters and auditing…