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Campari Group into negotiations for the acquisition of Champagne Lallier

The seller is Sarl Ficoma, family holding of Mr Francis Tribaut

Davide Campari-Milano announced that it has entered into exclusive negotiations with the
privately owned French company Sarl Ficoma, family holding of Mr Francis Tribaut, for acquiring an 80%
interest, with a medium-term route to total ownership, in the share capital of Sarl Champagne Lallier and other group
companies. A put option is granted to the Seller thereto in such context, whilst the transaction is
subject to the completion of French labour law processes.

The Company is the owner of the Champagne brand ‘Lallier’, which was founded in 1906 in Aÿ, one of the few villages classified
as ‘Grand Cru’ in Champagne, a clear indication of the product’s quality. The Company sold approximately 1 million Champagne
bottles in 2019, including close to 700,000 bottles of Lallier.
The projected transaction scope includes the brands, related stocks, real estate assets including owned and operated
vineyards, and production facilities.
With this contemplated acquisition, which would mark the entry of the first Italian player in the Champagne category, Campari
Group will add a premium and historical champagne brand, Lallier, mainly sold in selected on-trade outlets and bottle
shops, further extending its range of premium offerings to this key channel for brand building.

Moreover, Campari Group
will build further critical mass in the strategic French market where the Group recently started to sell through its own in-market
company.