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Cyber Monday—the Monday after Thanksgiving—isn’t the largest online shopping day of the holiday season, according to Coremetrics. The San Mateo, CA-based provider of Web analytics and marketing solutions says that online merchants should expect their greatest traffic …

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas. All of the companies performed admirably in October, with the exception of Sharper Image …

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer of musical instruments and gear relaunched GuitarCenter.com as an e-commerce site.
Guitar Center is …

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis Barry & Co. The percentage of direct sales from the Internet can range from as low as 15% …

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in all of its stores. Retailer customers — and store employees — were underwhelmed, to say the least. “Performance was miserable, …

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.
In fact, though Cambridge, MA-based Forrester reports “consumers state that they are pessimistic …

(Chief Marketer) With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates when nurtured with proactive budgeting and …

This two-part series looks at threats from an internal and external perspective and discusses strategies for making this holiday season a successful and secure one.
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot …

London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old. About 75% of its revenue is …

San Rafael, CA—The ‘80s weren’t just about power ties, big hair, and MTV. For catalogers, the decade was a time of lower customer expectations, which made it easier to do business, according Brian Rainey, CEO of Lafayette, CO-based …