“The Modern Man”

A photographic exhibition in via Montenapoleone in Milan dedicated to the fair play of the contemporary man. Focus of the first edition: the jacket

An open air photographic exhibition will open on via Montenapoleone in Milan during Pitti Uomo and end with Milano Fashion Week.

It will celebrate male fair play starting, for this first episode, with the jacket. An initiative by MonteNapoleone District – that represents the over 150 Global Luxury Brands present on via Montenapoleone, via Sant’Andrea, via Verri, Santo Spirito, via Borgospesso and via Bagutta – realized with the support of Milano Unica, Robb Report, and the Camera Nazionale della Moda Italiana together with Pitti Immagine.

On the occasion of the Florentine trade show, a special totem will introduce to the public the exhibition.