Brittney Levinson

Accor has launched a drag queen chatbot and it’s totally fabulous

As the official accommodation partnerof the Sydney Gay and Lesbian Mardi Gras, Accor Australia has launched fabulous new virtual Facebook assistant, QueenBot.

Equal parts sassy and helpful, QueenBot was designed to help Accor’s Facebook fans across the Mardi Gras Parade weekend, with everything from last-minute hotel reservations to providing Mardi Gras Parade information or even just telling a joke.

Designed in-house by the Accor Australia social media team, QueenBot is the drag identity of AccorBot, the group’s original Facebook chatbot, which launched in September 2018.

QueenBot is able to assist with everything that AccorBot would normally, but with a whole more faboulousless, plus a healthy dose of rainbow emojis and RuPaul GIFs.

“It is an absolute delight to be able to welcome QueenBot to the world,” said Kate Milross, gender and orientation equality champion at Accor Australia.

“This year’s official Mardi Gras theme is ‘Fearless’, so we thought what better way to activate this, than by letting our chatbot, be his fearless self, QueenBot.

“QueenBot is so much more than a humorous chatbot, it’s a pride activation that the entire LGBTI+ community can engage and interact with, regardless of their physical location, which really highlights the importance of allowing yourself to be the real you, a philosophy at the very heart of Accor.”

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