Challenge

SIG SALES supports Tchibo with highly flexible, full-service management. During the systematic digitisation of the Point of Sale, information on the inventories, sales, competition or activities ofthe 6,500 employees in the supervised service warehouse is recorded and reported back to Tchibo.

Solution

With our SALES 360™ application, we organise more than 100,000 pieces of information and images every day for absolute transparency at the POS in real time. Thanks to the digital service card and a SALES 360™ customer account, we are able to provide information to the field organisation about all relevant activities at the POS in real time. With this information, the team can react to current on-site developments at the Point of Sale at a moment’s notice. The result: significant increases in efficiency at all levels of the supply chain.