NFL GAMES ARE 3 OF TOP 7 NETWORK PROGRAMS;TOP 5 AMONG MEN 18-49; TOP 16 CABLECASTS

Football fans across America continued to tune their televisions to NFL games in large and growingnumbers in 2006. According to Nielsen Media Research, 222 million Americans (up from 195.8million in 2005) – or approximately three-quarters of the U.S. population – watched NFL games in2006; and all NFL TV partners experienced increases in viewership for their NFL games.In 2006 – the first year of new television contracts featuring “flexible scheduling” and earlier starttimes for primetime games – viewership increased on all NFL TV partners for the first time since2002.

INCREASED VIEWERSHIP ON ALL NFL TELEVISION PARTNERSNetwork Average Viewers Increase From 2005CBS 15.2 million +1%FOX 16.6 million +5%NBC 17.5 million +7%*ESPN 12.3 million +41%**NFL Network 4.1 million --Source: NFL, Nielsen Media Research*compared to ABC MNF in 2005**compared to ESPN SNF in 2005

In addition, NFL viewership on broadcast television finished ahead of network primetime viewershipby its widest margin ever. NFL games on CBS, FOX and NBC averaged 16.3 million viewers – 66percent higher than the average primetime viewership among the four major over-the-airnetworks (9.8 million average on ABC, CBS, FOX, NBC).NFL VS. PRIMETIME VIEWERSHIP ON BROADCAST TV

• NFL games account for 3 of the top 7 programs on network television this season (chartbelow). In addition, NFL games account for the top seven (and 9 of the top 10) programsamong men 18-49 (chart below).

• ESPN NFL games accounted for the 16 most-watched basic cable programs in 2006 (chartbelow).• NFL Network concluded its inaugural Thursday and Saturday Night Football package witheach of its eight games ranking as the top-rated show of the day among all programs on cablenetworks. The games averaged a 5.4 cable rating and (including fans who watched locallyover the air) 4.1 million viewers.

• NFL games were the top-ranked program locally a record 80 percent of the time – up from69.3 percent in 2005 and surpassing the previous record of 73 percent set in 2003. Thatmeans that eight of 10 times the NFL game drew higher local ratings than Dancing with theStars, CSI or any other popular TV show.

Following are the top network television programs nationally in average total viewers each week:Network Program Viewers

Four games played by the top eight.That is the quick rundown as the NFL takes the next step towards Super Bowl XLI with its Divisional Playoffs thisweekend that feature the top four seeds in the AFC and NFC conferences.“The intensity rises,” says Baltimore Ravens quarterback STEVE MC NAIR, who has traveled this route before on theway to a Super Bowl. “In the regular season, you can make up games. In the playoffs, you lose and you go home.”

In addition to the drama of the weekend due to its sudden-elimination import, there are numerous additional storylines:• Three games are between teams now either tied in wins (Indianapolis-Baltimore) or separated by only one win(Philadelphia-New Orleans and New England-San Diego).• There are two 2006 regular-season rematches (Philadelphia-New Orleans and Seattle-Chicago).• One game features the NFC’s top seeds of the past two seasons (Seattle, 2005; Chicago, 2006).• Another game – New England-San Diego – pits a three-time Super-Bowl-winning quarterback – TOM BRADY –against a QB making his first postseason start – PHILIP RIVERS.