Wolverine Worldwide's mega tent shoe sale happening this month

ROCKFORD, MI -- The timing probably couldn't be better for families in the middle of their back-to-school shopping. Wolverine Worldwide plans to have its annual mega tent sale on Thursday, Aug. 28 - which is about a month earlier than last year.

Shoes and apparel from Wolverine's 16 brands will be priced between $5 to $40, reflecting up to an 80 percent discount off the suggested retail price. Apparel prices will range from $7 to $35.

All proceeds will go to the Heart of West Michigan United Way to support the West Michigan community. Last year, Wolverine Worldwide raised nearly $272,000 through the sale.

"Wolverine Worldwide is excited to once again host our annual Sample Sale benefiting the Heart of West Michigan United Way," says Michael Bohnsack, national sales director for Hush Puppies. “This sale is an amazing opportunity for customers to be able to give back to the West Michigan community, while enjoying incredible discounts on footwear and apparel for their entire family."

The sale will be held in tents adjacent to the water tower at Wolverine Worldwide’s corporate offices at 9341 Courtland Drive in Rockford.

Last year, the company put out 14,000 pairs of shoes and more than 3,000 clothing items for sale. Shoppers were limited to purchasing no more than 30 items so there would be enough for other shoppers. Numbers were given out to the first 500 people in line to avoid disputes arising from people cutting in line.

In addition to the sample sale, Sprint will be on hand for electronics recycling. Customers who bring in an old phone will get a Sprint cloth bag, while supplies last, to carry home their new shoes.