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Today, Danny Tarkanian appeared on the Fox & Friends show to announce his campaign for the U.S. Senate. Tarkanian’s candidacy sets up a primary challenge for incumbent Senator Dean Heller (R-NV) who was first elected in 2012, and whom Tarkanian states “turned his back on us.”

In an email letter to Nevada voters, Tarkanian wrote, “Over the past several weeks, I had many people – literally hundreds – contact me and ask me to please run against Dean Heller. They expressed their frustration with Senator Heller, and all the other politicians, who promise one thing when they are running for office and then do the exact opposite in Washington DC.

Tarkanian credits “Senators Paul Laxalt and Richard Bryan, one a Republican, the other a Democrat,” as his inspiration for public service. “They were true statesmen. Public servants with rock solid convictions who kept their word,” he said.

“I am running for United States Senate because Dean Heller turned his back on Nevada since he became a US Senator. He campaigned across our state on the basis of repealing Obamacare, being pro-life, and generally conservative on the issues.

“Unfortunately, he simply changed in Washington DC. Conservatives now refer to him as DC’s Dean Heller rather than Nevada’s Dean Heller.”

In his letter, Tarkanian also acknowledged his previous campaigns for office, particularly his nail-bitting 2016 race for Congress where he lost by 1%.

The son of legendary University of Nevada Las Vegas (UNLV) basketball coach Jerry Tarkanian, Danny has been a small business owner, philanthropist, and community leader in the Silver State throughout his life.

A recent poll of Republican voters in Nevada by Strategic National finds Heller with a 31% approval rating, and a 43% disapproval rating. The poll further reveals Heller’s vulnerability, which showed that only 39% of respondents hold a favorable opinion of Heller, while 43% of respondents hold an unfavorable opinion of Heller.

In a head-to-head match-up, Heller received 38% to Tarkanian’s 34%, which is within the margin of error.

The Strategic National poll surveyed 500 registered Nevada Republicans on August 1 and 2, and has a margin of error of 4.4%.

Below is Danny Tarkanian’s official statement on running for the United States Senate:

“Over the past several weeks, I have been inundated with text, emails, and phone calls from people of all walks of life across the state of Nevada who are upset with Dean Heller for campaigning one way in Nevada and voting the exact opposite in Washington DC. The refrain is the same: he turned his back on us.

Today, after much thought and discussion with my family and friends, I have decided to run for the United States Senate. I am running for United States Senate because Nevada deserves a Senator who will keep his word and vote in Washington DC the same way he campaigns here in Nevada.

I am a conservative Republican who supports the policies of President Trump to repeal Obamacare and end illegal immigration. I will continue to support President Trump’s policies that have led to a 20% increase in the stock market in just six months. I will join Senator Lee, Senator Cruz, and Senator Paul fighting for real reforms against the liberals in our party.

I look forward to campaigning across the state of Nevada and earning your support. It is time to take a stand. Together, we will make our state, and our country, proud.”