STEALTHY serial entrepreneur Ed Braswell has launched another fintech platform, and this time he's gunning for people who owe sales tax, rather than the federal income tax-filers he supported with Link2Gov or deal-driven credit cardholders targeted by edo Interactive.

Delinquents targeted by startup G2Lytics LLC include New Economy providers such as Uber and Lyft who aren't reporting sales tax, plus out-of-state e-commerce businesses with sales in other states, G2Lytics says.

Artful share-economy dodgers worldwide have been served -- G2Lytics is now apparently looking down from the Amazon Web Services (AWS) Government Cloud, operating as "the new global standard in sales tax fraud identification." Related OECD document just out.

William Sasser, described as co-inventor of G2Lytics' patent-pending technology, is also named in the filing. He is an attorney who concentrates on civil-fraud ligitation. VNC research indicates he is a Vanderbilt University alumnus based in St. Louis; and, in the '90s he was general counsel to Saleskit Software, which sold to Deltek in 1998 for $6MM, according to media reports at the time.

G2Lytics' chief revenue officer is David Stephenson, who has previously held sales roles with Oracle, Metavante, Link2Gov and other tech companies.

Tim Garnto, is the startup's EVP Technology. He was until recently SVP-product engineering for edo, according to his Linkedin.

A predecessor to Link2Gov was founded in about 1995 as G-Link Corp. by Nashville entrepreneur Rich Roberts, who had also been a founder of credit card transaction processor PMT Services. VNC