Microsoft shuts down regional Lumia Instagram accounts

We’ve recently informed you that Microsoft will shut down its regional Lumia Twitter accounts and @LumiaHelp support. It seems that the “abolition campaign” continues on Facebook and Instagram with all regional accounts in the process of being merged with the main Lumia account to “become a part of the international, larger, Microsoft family.”

Microsoft’s representatives behind the Lumia US account posted the following message on Instagram:

Our Instagram account will soon be @MicrosoftLumia. Don’t worry, you don’t need to do anything and you’ll still get beautiful images shot on a#Lumia straight to your feed. This is all to make it easier for you to be part of our international, larger, Microsoft family.

Many Lumia fans have expressed their sadness because Microsoft’s Lumia decided to terminate the partnership with the PR companies that handled the regional accounts. Soon, all regional social media accounts will be closed and this measure will make it harder for Microsoft to communicate with all users who have questions or problems to report.

Since February, when the Lumia 650 was released, Microsoft hasn’t said anything about any other upcoming Lumia models, which gave rise to speculation that the company would only stick with the Surface brand.

On the other hand, Microsoft agreed to answer questions from users and provided a FAQ section for those who want to find out more information about the changes. The company explained that after the closure, users will still see Microsoft Lumia updates but they will receive general Microsoft/Windows updates.