Billboards go wireless!

Alliance Media has inserted a 3G dongle into some of their spectacular billboard sites in Kigali, Rwanda. The project is the brainchild of Nina Ndabaneze, Marketing Director of Tigo, Rwanda. The sites were selected specifically by Tigo, Rwanda's largest mobile operator specifically to promote their 3G data offering.

The billboards have been located at key landmark locations in Kigali, the Rwandese capital in order to encourage more usage of the data service. "...[T]he campaign has worked exceptionally well for us, and we thank Alliance Media, Rwanda's largest billboard company for their efforts in assisting us with our campaign." - Nina Ndabaneze, Marketing Director of Tigo Rwanda.

Alliance Media Rwanda has been in operation in Rwanda since 2003 and has grown to become the largest billboard company in the country. Alliance Media operates in 22 African countries and is widely known as Africa's largest billboard and airport advertising company. Alliance Media's billboards have become a part of the urban landscape in African cities and are used by leading national and international brands to create exposure and dominance.

Billboard sites can be booked in Rwanda by contacting moc.aidemecnailla@adnawr or by contacting the Africa division of Alliance Media South Africa, on moc.aidemecnailla@ofni.

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