McNair's net worth is roughly at $1.5 B per Wiki (I didn't think to check Forbes, but is there a need?)

You don't put out an inferior product and make that much money year in and year out.

Product and team success are two different things.

One can be highly, continuously successful and bearing a bountiful harvest...while the other can languish and fall short of expectations.

10 times out of 10, a Super Bowl winning team is going to have automatic success in terms of being a cash cow. It's a natural consequence. What teams ever won the Super Bowl and then the following season saw its fan base shrink and regress in its spending on that team's products? I thought so.

But when a team can rake big bucks and never really produce a tried-and-true Super Bowl caliber team...a team who wins the Super Bowl or at least is playing in one...then this is more indicative of the team's savvy when it comes to providing 325 other "products" that the fan(s) enjoy and spend money upon.

I would love to see some sort of study and report that focuses on team's revenue and how it correlates to the mindset of a team's fan base. I think it's cultural to a large extent. I think certain areas of this country are more apt to function a certain way based on that area's cultural identity related to the sport being studied in the report.

In Texas, football is KING. We'll go nuts every year attending high school games, college games, and pro games: Three levels of football that Texas football fans relish with zeal year in and year out. We can tolerate a loser at one of those three levels because we often have a fall-back in one or more of the other two levels we're following. My Texans having a bad year is off-set by how my WTAMU Buffaloes almost made it to the championship game this year. We made it to the semi-finals. I had a fall-back "Option B" I could enjoy.

In California, I've heard many people say that football is popular but it's not nearly as big as it is in Texas and other more rural-minded states.

I think it'd be interesting if Grantland did a big article on this topic.

If anything, Bob McNair is a wise man because I bet his exploratory team--when he considered getting Houston another NFL franchise--did their homework and knew that Texas, of ANY state, would be the nearest thing to a sure-thing in terms of making a healthy profit off of fans come rain or shine. I'm not saying he's the devil and he's greedy. I'm saying he is SMART. Obviously.

In the Texas Panhandle region, in the early 1900s, the oil men hired geologists and even paleontologists ...they discovered that in the dinosaur age there were certain swamps and pools in certain areas of the Texas Panhandle--They knew where to drill and find large caches of dead dinosaurs...OIL!