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Software Description:

User-friendly Dashboard
Our plug-and-play interface is designed to make the experience of creating, launching, and monitoring direct mail campaigns as simple as possible. inkit allows you to focus on executing effective campaigns, while eliminating back-and-forth with third parties.

Custom Campaign Builder
Our builder is designed for you to create mailers exactly as you want them. You can easily upload your own designs, or create custom designs using the tools in the builder. Get your latest and greatest in front of your audience in no time.

Audience Targeting
Create target lists within our platform or upload your own and segment them accordingly. From launching a campaign for a specific vertical with a targeted offer, to blanketing zip codes with Every Door Direct Mail (EDDM), inkit has your back.

Mailing Automation
With inkit, you can schedule mailings the same way you can with your email campaigns. Automate mailers to be sent to your customers:

When the holidays come around

When your company reaches a milestone

Whenever a new lead is qualified

When you're ready to cross-sell or up-sell

When you just want to show them you appreciate their business!

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.