Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as The Psychology of Everyday Things. Reprint. 25,000 first printing.

An important aspect of usability is being able to measure how usable a system really is, and how changes to the user interface of the system impact the end-user experience. This aspect of usability is known as usability metrics. This work looks at how to collect, analyse and present usability metrics.

With the broadest coverage of user research techniques available, this book has in-depth coverage of 13 usability research techniques, and gives readers the tools and confidence to perform user research on their designs.