Mr. Peanut Wants You to Have Your Peanuts and Drink Them Too

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KHC

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, PLANTERS announces that the peanut company is launching a beer,
Mr. IPA-Nut, marking the iconic brand’s first entry into the craft beer
market.

Nothing goes better with beer than nuts, in fact, 64% of guys agree nuts
are the best salty snack to pair with their beer1. “Mr.
Peanut doesn’t want beer drinkers to be without the perfect salty snack,
which is why he broughtthe iconic taste of PLANTERS to an IPA,”
said Ashley Tople, Marketing Director for PLANTERS, “Mr. IPA-Nut has a
unique citrus aroma with a hint of honey-roasted peanuts followed by a
slightly salty finish.”

“It would have been easy to make a great Stout or Porter with nuts, but
PLANTERS wanted to prove that nuts go great with any style beer,” said
Michael Condon, Owner at Noon Whistle Brewing. “Therefore, we took their
Honey Roasted Peanuts and made a great IPA that highlights both hops and
peanuts.”

Mr. Peanut believes the first-ever beer launched by PLANTERS deserves a
first of its kind commercial. Therefore, Mr. IPA-Nut will be supported
by a digital campaign, #BeerGoesNutsacross Facebook, Instagram,
and Twitter. Unlike other beer campaigns that feature scenes of sunny
beaches or pristine snow-covered mountain ranges, Mr. Peanut is turning
to his fans to make the nuttiest beer ad of all time. https://twitter.com/MrPeanut

The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.