Thursday, November 30, 2006

Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.

Tuesday, November 28, 2006

Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. To give them special attention, we developed a new way of communicating. In the last hole we placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the copy. The copy capitalises on the striking resemblance between the golf ball and the croquet, which have exactly the same size and shape ‘Imagine a ball this size’.

The following message was meelopend for Action Aid, against compagnies using child labor. One of the papers placed inside several brands of sneakers enclosed a drawing of a child with the following message: “Kids should make drawings, not shoes” Save a child 902 402 404. Action Aid.

In order to communicate the opening of Grona Lund amusement park for a sneak preview before the real opening, an event was created in the city of Stockholm. Bumper cars from the amusement park were placed around the city, in different situations, some crashed into things others with skid marks and one that was picked up by a breakdown lorry. The message in the campaign was: " Now test driving the amusement park. Sneak preview this weekend."

A postcard from Akatu, the Brazilian organisation for responsible consuming. The postcard shows the waterfalls of Cataratas de Iguaçu, where is one of the bigest hydroelectric power plants of the world: Itaipú. At this postcard the volume of water is reduced to a minimum. This will happen if too much water is wasted.

Wednesday, November 15, 2006

To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.

Thursday, November 09, 2006

Little, transparant braille-stickers where put on the pushbuttons of the pedestrian traffic lights. This way the visually impaired pedestrian will 'read' the advert while activating the klikking-sound which sounds during the green phase. This sticker says: beleyes.nl, which is a dutch onlineshop for the visually impaired.

Wednesday, November 08, 2006

Nice action for the opening of a new Ikea store in Portugal. the headline tells: “Come sleep near the Ikea door and win € 100 of products.” Some bed were put in front of the store doors, inviting people to pass the night waiting for the opening day.

Stella Artois has unveiled The Trap at the corner of Bloor & Avenue in Toronto. The installation, which will "tour" other major international cities, is 5 meters high & weighs more than 2 tons. In the middle of The Trap sits a pint of Stella. The camapign includes an online game, "Le Defi" & some cool coasters.

Wednesday, November 01, 2006

The "Ford Miracles" ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium.