What to expect from the upcoming Apple Watch Series 4

Although Apple still refuses to release sales figures for the Apple Watch, it’s no secret that the device has become incredibly popular in recent years. With the Apple Watch Series 3 — which saw the inclusion of LTE functionality — sales of Apple’s wearable truly exploded. In a revelation that didn’t come as a surprise to many, Tim Cook a few months ago revealed that Apple Watch sales during the 2017 holiday season were record-breaking. Since then, Apple executives have made a number of cryptic yet revealing remarks about the ever-increasing popularity of the Apple Watch.