As you know Starbucks redesigned their logo for their 40th anniversary (2011). Twitter was flooded with the news last week. Bullet points in the story are: Why? They need to sell more stuff than just coffee these days Who? The design (the crop) was home-made ( in-house design by Starcbucks) Who else? Lippincott and BBDO will...

I’ve just grabbed my camera and shot all the logos I could easily find in the kitchen. They are not listed in a specific order and most of them do not represent local brands, but still – they are all kitchen logos we can learn something from. May be ;) #1 – We have to...

Niels van Quaquebekeand Steffen Giessner of the Rotterdam School of Management showed logos of 100 Global 500 companies to two groups of participants. One group rated them on attractiveness and symmetry; the other judged whether the logo suggested that the company behaved ethically. The result: Rationally or not, people associate symmetrical logos with more ethical,...

What you are going to see are the logos of 3 famous brands that has been used in a “chinese fake mall”, that is building in this very moment. We all know the copycat brands are rife around the world, but I’ve only seen them on goods, not on actual places :) .. till this...