Storytelling in the age of Snapchat

In this session...

Five years ago Snapchat was introduced to the world. Snapchat now reaches over 150 million people every day, and offers brands best-in-class mobile video ads and interactive Lenses and Geofilters to reach its engaged audience. With major strides in measurement and a new ads API, they’re just getting started. Join Imran Khan, Chief Strategy Officer, for a look at Snapchat’s approach to advertising and innovation. Later, Imran will be joined by Ann Simonds, General Mills CMO, to discuss how storytelling made for mobile can bring campaigns to life.

TOWN HALL SERIES: MONDAY. PART 1/3
DOORS AT 11:15 AM, SHOW STARTS AT 12 PM