Product Description

Citizen Quartz watches contain the same High Quality Manufacturing, Beauty, and Style as the higher-end Citizen Eco-Drive models, but at a much lower price. Powered by standard battery technology, the Citizen Quartz watches are Reliable and Easy to Maintain.

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.

CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.

Most Helpful Customer Reviews

The watch was shipped on time and looked really great. It looked beautifully, esp. the golden face and the brown trap were perfectly match. My boyfriend loved it really much. I gave it to him on his birthday occasion. However, It took me a while to understand how to adjust the date and the day. Besides, when it arrived, there was something wrong with the date. It was lying in between Tues and Wed, but I fixed it. Hopefully I will not happen again. Overall, I highly recommend it.

Nice looking watch that keeps excellent time. Not sure about the band, as have only used metal bands the last thirty years. Will use it till it starts to show wear, then replace it with a new one. It the band last longer than a year with occassional use, then all is OK.

I'm just starting my new watch collection and I gotta say that pictures don't do this watch justice. It looks amazing in person. It's simple and beautiful. You should have seen all the eyes glaring at my new watch on the subway. I think I may have made a lot of people consider it may be time for a serious upgrade to their aging trinkets they were wearing on their wrists.

For $80, this watch is a steal. Just hurry up and buy it. You can thank me later.

Bought this to give to our 16 y/o son as a Christmas gift. The seller was great. (Princeton Watches, highly recommend) Prior to wrapping it I certainly admired it's quality & beauty, it's a stunner. The face is a little large for a 16 y/o but nevertheless we were very pleased. Citizen watches are durable & very reliable timepieces imo. A bit pricey but worth it. Our son is very happy, he wears it everyday. What I love about this watch is the gold face & the brown band. It's very classy & sophisticated looking, even for a teenager. This watch will look incredible on anyone.