Set apart by their subtle “M” back pocket embroidery and a range of super clean designs, Mother Denim is the product of designer Tim Kaeding‘s thought process over the years (his great ideas, he explained to DT, that didn’t get through the “big brand muck”). When we dropped by their showroom to preview the spring 2012 line, we were met with racks of classic medium-to-dark wash styles in skinny, boyfriend, and bell-bottom alongside rich colors and contour waist bands. These jeans don’t take many risks—they’ll be a perfect fit for what already exists in your closet. Check out some of our favorite styles below.

After witnessing Jeremy Scott‘s spring 2012 collection coming down the runway at Milk Studios last season, we knew we had to get up close to the range of hyper-creative denim pieces. As usual, the collection runs the full gamut between ready-to-wear and not-quite-ready-for-this. Barring the ass-less chaps, in fact, the collection is highly wearable, and includes both multi-color striped jean material and a tamer, light wash option for each style. Extra-long fringe shorts and high-waisted skirts constructed from upside-down jeans provided adventurous, fashion-forward picks for the females. Speaking of which, we saw Rihanna’s lipstick stain on the denim corset she wore during her latest video shoot.

As you’d expect from Jeremy Scott’s over-active imagination, you have to think through wearing some of these during the day—but that’s the point: this collection is perfect for the new-age club kid (and the colorful crowd who never miss his runway shows). Overall skirts and standard button-down vests fill in the blanks between the avant garde, and while there are winged denim shoes that look more in-place in Harajuku than NYC, there are also a wing-less version that are super-chic. But our favorite element here is the idea of fashion being fun, a little silly, and genuinely bold. See the looks below.

When you enter the G-Star Raw showroom, you enter the G-Star Raw universe. That’s what we found out when Denim Therapy was invited to preview the latest of the men’s and women’s collections. TV screens broadcast campaigns alongside shelves of G-Star product, the Bread & Butter collection was displayed on a still parade of mannequins along a hallway stretch, flooded with natural light. Our first impression when we entered the women’s room? The G-Star showroom girls had denim nails (our favorite)! Second impression? G-Star is getting cooler (and more versatile) by the season. Read on to find out why.

For the women’s collection, we started with clothing worn in the fall 2011 campaign, featuring fierce tailored denim jacket and cuffed light-wash jeans among others, but none outshined our favorite: black jeans with twisted inseams. The spring 2012 collection featured a range of basics in denim, from the loose tapered arc jean in light wash, to the skinny and bootleg cuts. A vibrant red Arc super skinny popped out, with a rich brown counterpart.

The Raw Essentials line showed innovative approaches to streetwear for women, mixing tailored denim blazers with roughed-up overalls and suspender one-piece jumpers, proving that raw denim’s place in the wardrobe is expanding. The Raw Sustainable collection saw super practical pieces like a navy denim pencil skirt and flare leg jean, as well as a pull-over anorak we’re dying to pull-over our own heads! The Correct line blew our minds with a camel colored one-piece strapless jumpsuit, but our favorite non-denim piece was a leather bomber jacket in rose pink. Check out our snaps below.

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The men’s collection was bright with colors, prints, and rich washes. Basic denim styles included dark wash Arc loose tapered jeans, distressed slim fits, super slim jeans, and a tapered chino in camel. The Raw Essentials line featured denim work shirts in dark and light washes (including a short sleeve medium-wash we loved), and the (indeed essential) raw Arc jeans. Raw sustainable had some great jackets, like the Navy bomber jacket and worker jacket combo, which would both look great over a nearby nautical, striped t-shirt.

The jacket collection was further fleshed out in the General collection and Correct line, with a spectrum of leathers, denim, and other outerwear textiles, including an extra long parka in camel, the plaid fleet mountain jacket, and a deconstructed blazer. Our favorite? G-Star’s varsity jacket, or the ombre “Halo” bomber. Check out our snaps below.

Denim Therapy had a visit with Genetic Denim at their showroom in the garment district last night (literally next door to our office) to see the latest developments in their women’s and men’s collections. Known for killer collaborations (dubbed “Genetic Visionaries”), Genetic’s latest includes a collab between the brand and Estee Stanley. The capsule collection features pieces inspired by kick-ass females from films like Kill Bill, Le Femme Nikita, and Pulp Fiction (that explains the studs). We also had a chat with creative director Ali Fatourechi about his own journey within the denim industry, and heard his tale of traveling to 42 cities interviewing women on what they love (and hate) to wear before he began orchestrating what he describes as a cult-favorite denim brand of women from coast to coast. And after pulling on our own Genetic’s, we couldn’t agree more.