Founder's Mentality® and the paths to sustainable growth

Most fast-growing companies aspire to global leadership in their industries. They often start as insurgents: fast, agile and adaptable. They are focused on their customers and their local markets. They hate complexity. But to win in the long term they need the cost advantages and scale of global incumbents. In too many cases, they accept a troubling trade-off: In achieving scale, they lose what we call the Founder’s Mentality®—the very core strengths and values that helped them succeed. The best companies recognize this threat early and take action to resist the forces that could drive them off course. In this video, James Allen explains the elements of Founder's Mentality and the "winds" that can blow a company off course.