Tom Witschi

Thomas Witschi is president of consumer products for Meredith Corporation. In this role, he oversees the marketing of Meredith’s consumer facing products including magazine circulation, membership and partnership paid programs, and books. Witschi also heads up Meredith’s e-commerce business, Shop Nation, as well as their newly acquired lead generation company, Meredith Performance Marketing, that connects consumers with service professionals through a proprietary targeting and routing technology.

In addition, Witschi oversees Meredith’s robust brand licensing activities, including its flagship partnership with Walmart over 3,500 Better Homes & Gardens (BH&G) branded home products available at 4,000+ stores and at Walmart.com; BH&G branded flowers and plants in conjunction with FTD Floral, Better Homes & Gardens Real Estate in partnership with Realogy and EatingWell frozen meals, snacks and side dishes in an alliance with Bellisio foods. He also oversees Meredith’s two content marketing businesses, Meredith Content Licensing (MCL) and Meredith Custom Solutions (MCS).

Previously, Witschi served as chief executive officer of the EatingWell Media Group, which was acquired by Meredith Corporation in June 2011. Before joining EatingWell, he served as vice president, new business development and international for the Golf Digest Companies and vice president/international publisher at Reader’s Digest Association.