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UPDATE July 3rd, 2014Are you up to date? Have you visited the SHRM page on the whys of the new certification? Unveiled in Florida, at the latest SHRM National Conference, and awaiting accreditation. HR without frontiers.... The new face of HR?

HR evolves, says SHRM. It evolves around People, Organizations, Workplaces and Strategies. Being a HR professional is not only about knowledge. It is also about competencies, says SHRM. Confusing?

Matrix of Human Resource Management, Communication, and HR Marketing in Service Industry - Branding and Global Insights. Passionate about Integrated HRM and Communication, and Change. Connects the dots between People, HR and business to make and tell the story- @AR_HRCom