Amazon Prime is set to cut its membership price just for one day. The sale will run from 12:00 a.m. ET until 11:59 p.m. PT and is only available for new members.

Amazon will be cutting the price of Prime membership from $99 for a year to $79 on black Friday, November 18. Anyone who signs up for Amazon Prime between now and the end of Friday will receive a year's subscription for $59 instead of the usual $79 asking price, essentially amounting to three free months of the service.

The promotion coincides with the launch of The Grand Tour — Amazon's motoring show starring former Top Gear presenters Jeremy Clarkson, Richard Hammond, and James May.

As the first season of The Grand Tour is releasing, hence the first episode of the show can be streamed or downloaded on Friday morning by Prime members in the U.K., U.S., Germany, Austria, and Japan. Amazon announces the show will be available to watch in 200 countries from December.

Every subscriber of this enticing deal gets free one-day shipping, access to TV shows and movies on Prime Video, music streaming through Prime Music and the ability to read books and magazines through Prime Reading, unlimited cloud photo storage with Prime Photos and early access to Amazon's Black Friday "lightning" deals.