Salt Lake City Ranks 1st Among “Most Superficial Cities in America”

While it may take minutes, even hours, to complete an online-dating profile, how long does it actually take to make an impression on the opposite sex? Using Google Analytics, WhatsYourPrice.com discovered that Salt Lake City members browse an online-dating profile in only 7.2 seconds, making Salt Lake City the "Most Superficial” city in America.

One cannot possibly determine dating potential in only 7.2 seconds. Evidently, superficial factors such as looks and income influence attraction when Salt Lake City members browse profiles.

Salt Lake City, UT (PRWEB) May 10, 2013

A relationship may last a lifetime, but the first impression only takes seconds to determine—that is, in the online dating world.

WhatsYourPrice.com conducted a national study to determine which cities are quickest to judge dating potential. Utilizing Google Analytics, WhatsYourPrice.com discovered that it only takes 7.2 for Salt Lake City natives to decide whether to contact or dismiss the opposite sex.

The website also polled a sample of 853 Salt Lake City-based members (500 males and 353 females) and asked to rank which of the 20 total qualities in an online dating profile they valued most when browsing. Salt Lake City’s top five determining factors (in order of importance) were Profile Picture, Occupation, Income, Body Type, and Age.

“Salt Lake City members clearly value physical appearance above all other profile information,” says Brandon Wade, Founder and CEO of WhatsYourPrice.com. “One cannot possibly determine dating potential in only 7.2 seconds. Evidently, superficial factors such as looks and income influence attraction when Salt Lake City members browse profiles.”

Salt Lake City’s survey results indicate a strong preference for attractive, wealthy individuals. But according to Wade, WhatsYourPrice.com gives members the opportunity to date attractive members based on their generosity, thus evening out the “playing field” for the introverted or less attractive.

“Keep your profile simple, yet significant,” says Brandon Wade. “Online-daters have a short attention span, so your content should be clear and concise. Rather than share your life story, leave room for the imagination.”

For information regarding this study, or to schedule an interview with WhatsYourPrice.com CEO and Founder, Brandon Wade, please contact Leroy Velasquez at (702) 635-2440 or Press(at)WhatsYourPrice(dot)com.

About WhatsYourPrice.com WhatsYourPrice.com is the only online dating website where first dates are bought and sold, and has been featured on such outlets as the New York Times, CNN, Anderson and the Huffington Post. WhatsYourPrice.com was founded by Brandon Wade, Founder & CEO of a number of successful niche online dating websites including the number one Sugar Daddy Dating website - SeekingArrangement.com, the number one travel dating website - MissTravel.com, and the millionaire matchmaker website - SeekingMillionaire.com.