13 months out: Planning for the future TODAY

When it comes to HIMSS, you can’t get mired in last-minute details for the upcoming show in a month. You have to think 13 months ahead for the following year due to high booth demand.

Determine WHY and IF you want to exhibit at HIMSS. Establish evaluation criteria you can use at the current show to quickly decide if you want to reserve a booth space for the following year.

Prepare a show budget for the FOLLOWING year.

12 months out: Rinse, repeat, SUCCEED

Yep, just as you’re in the midst of all the show chaos, you actually have to think about NEXT year.

Reserve next year’s floor space from the current show if exhibiting next year supports your strategic plan. This is especially important if next year’s show is in Las Vegas where prime floor space is in high demand. Remember HIMSS prioritizes selection based on a point system that’s determined by past spend with them.

As soon you are back from HIMSS, set high-level lead generation and brand recognition goals with the sales team for next year.