When you talk about the fundamental national rights of the Jewish People in their ancestral homeland you can win at least some grudging respect for Israel.

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I just returned from a lecture tour in Norway and Denmark sponsored by the pro-Israel lobby known as MIFF (Med Israel for Fred, Norwegian for “With Israel for Peace”) – which is now expanding from Norway into Denmark.

MIFF is the largest membership-based, non-sectarian and non-partisan pro-Israel organization in Europe, with more than 11,000 paying members in Norway and starting out with 120 members in Denmark.

The organization has a powerful social media presence that is a critical alternative to the hostile Scandinavian mainstream press. It engages more people on Facebook than some of the major Norwegian political parties and – led by the indefatigable Conrad Myrland – has become an effective and respected lobby.

I met dozens of Norwegians and Danes who stand on street corners handing out flyers about Israel, who write learned op-ed articles in defense of Israel, and who lobby parliamentarians and government ministers in support of the Jewish state. Many people I met through MIFF have been to Israel several times, in some cases more than 30 times. Some worked on a kibbutz or volunteered in the army.

Many are believing Christians, while others are avowed secularists with a keen sense of history and a demand for righteous foreign policy when it comes to Israel. Many are subscribers to The Jerusalem Post.

This was my second tour of duty for MIFF, training its activists and rallying its troops. Unsurprisingly, I found many of them dispirited, because of the de rigueur European criticism of Israel and growing boycott, divestment and sanctions (BDS) activity against it.

Much of the political discourse in northern Europe has been captured by radical progressive thinking, which makes people uncomfortable with the use of force by nation-states in almost all cases. Israel’s perceived “over-dog” position – and its frequent need to take recourse to military action in order to defend itself – are manipulated by malign actors to skewer the Jewish state.

I sought to inspire MIFF leaders with a positive assessment of Israel’s strategic, diplomatic and internal situation. Israel is winning on all fronts, I argued, and they, pro-Israel activists, are on the winning team! And I offered a series of approaches to beating BDS, based on the successful strategies employed by American and Canadian advocacy experts.

First and foremost, I urged MIFF members to adopt the “shared values” strategy developed and perfected more than a decade ago by the Canadian pro-Israel lobby CIJA (the Center for Israel and Jewish Affairs), and in recent years partially adopted by Israel’s Foreign Service Ministry.

This means bolstering the Israel brand by emphasizing the democratic and open nature of Israeli society, its freedoms, vitality and creativity. When people see their values and way of life reflected in Israel, they become open to political support for Israel in the face of threats to its security.

Second, pro-Israel activists must always emphasize Israel’s desire for peace. This goes to the core of Israel’s case. It’s very simple: Europeans want peace, and they will side with those who demonstrably are seeking peace.

Unfortunately, Israel’s record of peace-making efforts simply is not well-known out there. Even sophisticated observers of international affairs don’t know that Israel placed three full-scale peace proposals – involving Palestinian independence and almost-complete West Bank dominion – on the table over the past 15 years. Yet Palestinian Authority President Mahmoud Abbas rejected all these offers and prefers to fight, even denying Jewish history in the Land of Israel.

NO MATTER how ridiculously self-evident it might be to say that Israelis deeply desire peace, the repetition of this truth is extraordinarily important. Public opinion research demonstrates that if you believe Israel has a strong record of making compromises to ensure peace with its neighbors, you are 93% likely to say that your country should support Israel diplomatically. If you disagree with that, you are only 7% likely to say that your country should support Israel.

I told MIFF activists that knowledge of Palestinian failures – terrorism, rejection of Israel’s right to exist, missile attacks, use of human shields, etc. – has not been found to correlate in a significant way with support for Israel. Alas, it is entirely possible for a person to believe all the negative charges against Arab, Palestinian and especially Iranian enemies of Israel but also believe Israel does terrible things – and therefore conclude that their country should be neutral in the Arab-Israeli conflict.

Most of all, I encouraged the brave Norwegian and Danish friends of Israel to engage in forthright, unashamed talk about Israel.

Without being nasty or unfeeling regarding our adversaries, one can convey a deep sense of sincerity and believability by verbalizing Israeli red lines and enunciating core Zionist commitments.

This means speaking about justice and the Jewish nation. It is simply not enough to explain Israel’s security dilemmas or revisit Israel’s diplomatic generosity toward the Palestinians. What’s needed is a much more basic restatement of Israel’s cause and purpose. Speak it loud and clear, I told them: Israel is a grand historic reunion of people and land, and a just and moral actor in the medieval and violent Arab Middle East!

Moreover, the demand for justice and fairness for Israel is, in fact, a demand for peace. Only when the Palestinians face reality – for example, the fact that after 70 years most of them can no longer be considered refugees from Palestine and will not be “returning” to Israel – can opportunities for compromise and peace emerge. Fantasies such as the so-called “right” of return only encourage absolutist demands and obstructionism.

Friends of Israel abroad need not apologize for Israel – at any time. They need not apologize for asserting that Israeli society is more moral than most, or for insisting that Arabs recognize Israel as the national homeland of the Jewish people. They need not apologize for Israel’s vigorous defense of its citizens against Hamas terrorist tunnels, against riots along the border with Gaza, or against Hezbollah missiles in Lebanon, or against Iranian bases in Syria.

And thus they can push back with some defiance. Having been so wrong in their Pollyannaish hopes for the Oslo Accords, for the Arab Spring, and for the Iran deal – and so feckless during the Holocaust – European leaders and peoples have no moral right to tell Israel what to do, how to conduct its politics, where to erect its security fences, how to conduct its military campaigns, where draw its borders or how to defend them, or what ancestral lands to trade away, if at all, to the Palestinians.

When you talk about the fundamental national rights of the Jewish People in their ancestral homeland, about the right of Israelis to live without fear, and about the way in which Israeli society shares the same creative, constructive and peace-loving values cherished by good people everywhere – you can win at least some grudging respect for Israel and, in many cases, thwart BDS initiatives.

The writer is vice president of the Jerusalem Institute for Strategic Studies (jiss.org.il) and Israel office director of Canada’s Center for Israel and Jewish Affairs (cija.ca). His personal site is davidmweinberg.com.

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