HTC unveils an 18ct $4,400 gold HTC One

After Samsung and Apple, HTC has joined the gold rush and has cracked up a special edition of its flagship smartphone, but this one’s a little different. HTC has produced five 18-carat gold One smartphones to celebrate the 18th anniversary of the MOBO Awards, a British awards ceremony celebrating “music of black origin.”

The company values the gold-plated handset, which was created in partnership with gold customizers Goldgenie, at £2,750 (roughly $4,420). So don’t expect to see this on commercial sale.