Tuesday, 20 January 2015

Textural magic – designing texture into your new productsMarketplace
developments suggest that consumers — and product developers — are very
focused on texture.

The texture movement began around 2010, when the
number of best-selling new products with a texture claim doubled over
the previous 10-year period; growth has been strong and steady ever
since.

The time to flaunt texture is now. Texture has enormous
appeal to foodies, who are looking to find more adventure in foods.
Texture is increasingly being used to confirm if a product is “real”,
“fresh”, or “less processed”. Pieces of real nuts or dried fruit signal
quality in cookies and bars. Moreover, texture claims are also helping
to manage shoppers’ taste expectations for new products. For example,
will that cookie be soft and chewy or crisp and hard?