Steve Olenski

I had the good fortune of being a guest on a RockStar Radio Network show a couple weeks ago to talk about a topic I believe in strongly -- agencies need to walk their social media talk. My good friend Steve Olenski was guest hosting for Carol McManus, the LinkedIn Lady and he asked me to be his guest. The topic Steve wanted to talk about is one I have been passionately talking about for some time. Agencies who sell social but don't do social for themselves are going to be unmasked as the naked Emperors in the near future. Right now, most clients are still mystified by digital/social and they look at the agencies who guide them as magicians. But pretty soon, everyone is going to understand that social is just a channel and it's really a reflection of our society fundamentally changing how we connect and communicate. At that point -- clients are going to point to the agencies who are charging them a pretty penny for creating and executing their digital strategy and say "hey, if you think this stuff is so revolutionary and important and worth the investment we've been making -- why aren't you doing it for your own agency?" Busted! You've been exposed as a poser. Most agencies are doing an abysmal job with their own digital strategy. They're either on auto pilot or they're jumping in and out, depending on how busy they are. Worse... are the agencies who think their blog is where they should talk about themselves, their awards, their clients, their work. Ugh. Steve and I dig into all of that during the show. I'd love to hear what you think after you have a chance to listen [...]