Half of mobile data virgins say never again

No thanks

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Almost half of the people who used mobile phone data for the first-time during the 2006 World Cup say they won't use mobile data again, a survey has found. Mobile operators certainly had some success in luring newcomers to try their data services, the numbers suggest. But converting them into regular data junkies is going to be much harder.

44 per cent of first-timers told NOP they have no intention of using mobile data services again. 29 per cent of data users said they were trying the services out for the first time, with text alerts, video clips and picture messages the most popular services.

Almost half cited cost concerns, and one in five cited ease of use issues.

The NOP poll was commissioned by mobile software management company Olista. The company notes that only 11 per cent of mobile users said they were interested in watching mobile TV on their phones - this year's new, new thing. ®