Brand voice assesment

In the online world, what's the best way to stand out? With personality

The BizStory voice assessment process not only helps you to find your brand's personality, it enables you to identify and hone in on your target audience.

Find your customers' sweet spot

In our voice workshop session, we’ll help you figure out what’s special about your business, who you need to be showing it to and how to say it in a way that resonates with your audience.

The voice we establish for your brand can then be used to support, and even direct, your entire branding strategy.

Why your brand needs a voice

Get to know your customers

Before you start thinking about what you’re going to say, you need to find out who your customers are. This means figuring out their likes and dislikes, the type of language they respond to, and which aspects of your business they’re interested in. We discover who your customers are and what they want.

Connect through an engaging story

A good brand story leaves a lasting impression and gets people coming back for more.

That’s why crafting a compelling and inspiring story is so important. We help you tell your customers a story that means something. It’s then woven through everything you do as a brand, whether it’s web content, blogs or email campaigns.

The aspects of a winning personality

Drawing people in and getting them to like you isn’t down to one thing, but a collection of different things that work together. It’s the tone, the language and the choice of words.

We give you a voice guideline, to be used wherever you interact with your customers. A voice that evoke certain feelings and emotions, and allow you to connect with your customers on a deeper and more meaningful level.