2013 Catalog Covers | Hometown Team

So you received our 2013 catalog in the mail and you might be wondering, why are there people on the front dressed up as cheering fans?

It’s the third installment of a theme we began in 2011 featuring real Innovative employees and the creative use of Post-it Notes. In 2011, we thought we’d mix things up a little and instead of pictures of boring office products on the covers, we’d feature our employees in a fun way. At Innovative we’re all about the people, and we wanted that personality to come through a little on our catalogs.

Our 2011 cover featured Account Executive Sarah Johnson showing off a custom made Post-it Note dress. This cover was inspired by a Vogue magazine style, and a dress that another Account Executive, Karla Gunderson, made for Sarah to wear in an employee “fashion runway contest”.

In 2012 we decided to keep the theme going, this time with the men in Post-it Note suits, inspired by a GQ magazine cover. The men featured in 2012 were Account Executive John Townsend, and Director of Educational Furniture Bob Nelson.

So that brings us to 2013. This year we decided to showcase a few of our local sports partnerships. We’re the official office products supplier to the Minnesota Wild, Minnesota Vikings and Minnesota Twins. They’re our hometown teams and we’re your hometown supplier of office products, so we brought that theme to life on the 2013 cover.

However, instead of having just one cover we decided to mix it up a little and have three, one for each team. Customers were randomly sent one of the teams as their catalog this year. As with prior years, these covers all feature real Innovative employees who volunteered to have their faces painted and cheer like crazy fans under a rain of Post-it Note ticker tape. We hope you like them!

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About Jason PlayerChief Information Officer for Innovative Office Solutions. Responsible for making sure that all employee, customer and supplier partners have the information they need to meet their goals.