I wanted the product composition to be based on natural extracts. However I noticed that the only moment when I don’t mind being eco-friendly or not – for the same quality/price – is when I am sick.
The consumer is impatient, he needs something strong, immediate, and natural medecine doesn’t appear to be associated to that image.

That is why the visual identity is clear, bold, easy to spot.

All packages have a reveal allowing the consumer to judge if he has to buy more. For eco-friendly, economic & creative reasons, only black & white is used.

• As it is designed for Canadian consumers, both English and French versions exist on each package.
• When sticked together, the packages recreate the branding, playing with symmetry and volume.