1153 Burgers

Taking much inspiration from the Route 66 roadside eateries, old metal signage, and 1950's Americana, I created a retro identity for this restaurant, replete with period-characteristic typefaces, a novelty neon color scheme, and kitschy arrows pointing your stomach where it wants to go. Beyond menu design, I created window graphics and signage for my fictitious eatery, as well as some take out packaging.