consultation

The methodology behind client consulting is centered on first understanding the target customer segments’ needs and expectations for their network. We begin by delving into both the desired brand projection and service model of the bank. We seek to understand the current mar-keting goals & targets; current customer experiences with both staff and elements within the branch; and internal product service needs and requirements to name a few. Our goal is to identify core differentiators that will become a signature for the brand in retail space. Ultimately, the strategic approach to the environment results in a series of components and guidelines that can easily be applied to a physical space of any shape and size, while maintaining the critical attributes of the retail experience.