What is the meaning of the meta tag "news_keywords" - meta name news keywords

One of the best ways to ensure that your site appears for particular user queries is to make sure that your article naturally contains the words, names, and figures that are central to a particular news story. If you create an information-rich site that clearly and accurately describes your topic, you will improve your chances of appearing in our search results for relevant queries.

Our crawler also makes use of a Google-specific metatag to help determine how to best classify your content. By implementing the news_keywords metatag you can specify which keywords are most relevant to your articles. For example, in an article about the World Cup you could add the following code to help Google News better understand the nature of your content:

Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article reported on soccer’s World Cup -- as opposed to rugby’s World Cup -- then they could try the following:

Use a comma to separate each phrase or group of keywords. (Commas are the only punctuation allowed in the field.) You can add up to ten phrases for a given article, and all keywords are given equal value. For instance, the first keyword is not considered a stronger signal than the tenth keyword.

Please keep in mind that we use a number of signals to determine ranking in addition to the prominence of certain keywords.

Where should you add this meta news_keywords tag?

You may add the meta tags in all of your relevant news pages, so not only in the first index page. Make sure that on every page relevant meta tags are added. Add keywords and phrases that are relevant and correspond to the text on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!

Meta tags Summary - Important SEO things to remember

We suggest that you use the Meta tags in your index.htm or index.html page. Then in all other important pages and last but not least in all the pages of your website. Make sure to put some extra effort in it, it will attract extra visitors to your web-page. Create relevant and different meta tags for each and every page.