Sponsorship Opportunities

The world’s premier rodeo, the world’s largest livestock show and world-class entertainers captivate southeast Texas for three market-intensive weeks, making this phenomenal entertainment event the standard others follow.From activities on the grounds, like The Hideout, to rodeo events in NRG Stadium, Official Show Sponsors receive extensive exposure and hospitality.
The more than 2 million who attend are passionate about Texas, Western heritage and the Show’s mission as a charitable institution. Sponsorships begin at $95,000.

Types of Sponsorships

Heritage Partners: These organizations are the strongest corporate supporters of the Show, extending the level of commitment as exclusive sponsors.

Title Sponsors: These sponsors extend their level of commitment to an individual event or attraction at the Show.

Official Providers: These sponsors provide specific services for the Show.

Official Sponsors: These sponsors specifically target special events on Show grounds whether in NRG Stadium, NRG Center, NRG Arena or in other areas.