Comments on: OPINION: Obama campaign success has lessons for marine industryhttp://www.tradeonlytoday.com/2012/12/opinion-obama-campaign-success-has-lessons-for-marine-industry/
Soundings OnlineTue, 03 Mar 2015 17:14:20 +0000hourly1http://wordpress.org/?v=4.1.1By: Alexandra Littlehttp://www.tradeonlytoday.com/2012/12/opinion-obama-campaign-success-has-lessons-for-marine-industry/#comment-10428
Tue, 08 Jan 2013 08:47:47 +0000http://www.tradeonlytoday.com/2012/12/opinion-obama-campaign-success-has-lessons-for-marine-industry/#comment-10428Although we are aware that we cant please all the people, there are some good points to this isuue as well as a not-so-far behind numbers of pessimestic view to this too.
With the help of the internet, advertising is reached to a different level. this has reached people from far and wide, especially with the aid of twitter and facebook.
We need to understand though that, without this kind of technology, these things would not be possible.
]]>By: loren schweizerhttp://www.tradeonlytoday.com/2012/12/opinion-obama-campaign-success-has-lessons-for-marine-industry/#comment-10330
Wed, 12 Dec 2012 07:21:16 +0000http://www.tradeonlytoday.com/2012/12/opinion-obama-campaign-success-has-lessons-for-marine-industry/#comment-10330Nice story, but misses the point of B.O. playing Santa Claus and promising immediate benefits (Obama-phones, et al) versus the Republicans promising out-in-the-future benefits.

Who can resist the siren call of freebies rightnow? We have become a 7-Eleven nation of immediate gratification. A better life based on work ethic reaping rewards in the future? HA!

The Recreational Marine Industry needs some BIG ideas.
Clearly this is a BIG idea, let’s face it data mining and targeted advertising is how Google and Facebook have become huge companies.
We don’t need to reinvent the wheel, just learn how to use proven technologies that are available.
The exponential increase in cheap computing power & storage, combined with fast communications through connectivity makes your vision possible if not practical.
Jeff Erdmann

You bring up some very good points. As a matter of fact- broadening the scope of participation in boating to a wider audience IS one of the seven platforms that the Recreational Boating Leadership Council will be acting on. As the elections, of 2012 clearly highlighted- the demographic make-up of the United States is changing. It is incumbent on the Marine Industry to catch up with other industries that have incorporated a working inclusion model to reach out to market sectors that might not have been considered ‘mainstream’ previously.

Thank you for highlighting this issue clearly. We will need the help of the Marine Media partners to continue to broaden awareness as this is not just a problem that one entity can impact by themselves.