Sales Recovery & Basket Abandonment

Recover Basket Abandonment with Shopping Cart Recovery

Sales recovery or shopping cart abandonment? Well whatever you want to call it, it works! Sales recovery or shopping cart recovery is an automated email campaign which is triggered when a visitor adds something to their shopping basket on your website and quits before completing the purchase. By targeting shopping cart abandonment you’ll gain a greater insight into your customer’s buying patterns.

How it works

Sales recovery capitalises on hot leads by sending website abandoners an email a short time (we recommend 20 minutes) after they leave your website without buying. On average, a sales recovery email this soon after basket abandonment achieves a 5.2% conversion rate, so timing is essential to ensure you maximise the opportunity. Communicator target your shopping cart abandonment and help you to build a relationship with your customer.

Cart Abandonment

Shopping Cart Recovery is quick to set up; we simply add a lightweight bit of JavaScript code to your website which is used to track what customers add to their basket. When shopping cart abandonment occurs trigger an immediate email to your customers containing the abandoned products and provide them with links to quickly complete their purchase.

Re-Engagement Email

With Communicator you can also send the customer a second cycle sales recovery email 24 hours after they abandon, if they have not reacted to the first email. This can increase your conversion rate by on average another 3%.

Transaction Conversion

Don’t worry, we can support multi-lingual triggered emails and ensure that the products are displayed in the right currency for your customers around the world to easily complete their purchases.