If you love makeup, you know that Ulta Beauty is a one-stop shop for buying high-end and drugstore makeup products alike. But even if you've spent lots of time in its stores, there may be quite a few things you didn't know about the company.

We rounded up a few surprising facts about Ulta.

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They actually changed their name.

Their name used to be a lot longer.
Astrid Stawiarz/Getty Images

T he beauty company changed its name in 2017. Before January 2017, the company was known as Ulta Salon, Cosmetics & Fragrance, Inc., but since has consolidated its name to Ulta Beauty. Now, that's a name we can remember.

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They offer text alerts.

It's so much better than signing up for an email list. You'll know everything before everyone, which will ensure that you'll be swimming in new products. Text ULTA to 95637 and you'll start receiving alerts as soon as they're available. No more second guessing, just shopping for your favorite items.

The store is all over the country.

The first five Ulta Beauty stores opened in various Illinois cities: Lombard, Naperville, Morton Grove, Mount Prospect and Arlington Heights. It started off as a Midwest company, and has since taken over the country. And its headquarters is still in Bolingbrook, IL. As of earlier this year, Ulta has approximately 970 stores across 49 states and Washington D.C.

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They have their own extensive beauty line.

Their matte face primer is one of the collection's best sellers.Ulta Beauty

Its customers are seriously in love with beauty products.

Ulta's target customer is a true beauty enthusiast— the kind of shopper who's down to experiment with new beauty products and isn't afraid to own more than one of them.

In fact, a lot of Ulta customers don't just own one of each when it comes to beauty basics. According to the Washington Post, "about 77% of Ulta shoppers own more than 11 lipsticks, and 68% own more than two curling irons."