Welcome to Sherman Printing! We are a value-driven, award-winning commercial printer based in Canton, MA. We serve businesses all over the United States producing quality retail signage, full-color posters and brochures, stationery, banners, direct mail, P.O.P. collateral and more.

We are a full-service printer and specialize in all facets of commercial printing technology – offset, large format, and digital – which allows us to tailor our equipment to your job, and not the other way around. Our modern facility includes full desktop, pre-press, press, finishing and bindery departments, mailing services as well as warehousing and a fulfillment center. We can handle virtually any size printing job – from small-format signs to large-format 126" wide posters… and everything in between…in print quantities of 1 to whatever your needs may be.

Since 1986, Sherman Printing has enjoyed a reputation with clients nationally for excellence in producing high-quality commercial printing. Our exceptional staff of professionals with skill and pride in craftsmanship ensure that every finished piece will make a positive impact. We take great pride in delivering the best possible product to you – every job, every day.

Whether it's an existing order or new, we can make the process simple and easy.

Point of Purchase

There's no place where great printing can make an immediate impact like your in-store displays. From simple posters and signage to more elaborate displays, we can help you make an instant impact with great point of purchase campaigns.

Posters

Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

Brochures

With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

How to Embrace Earth Day in Your Marketing

Posted on 04/16/2018

As a marketing expert, you’re always looking for the next best angle to present your business or organization with. Whether it’s an event, season or holiday, there’s always a way to connect with your audience on common ground and share your product or service with them.

For example, in just a few short days, we will celebrate Earth Day! Earth Day 2018 falls on Sunday, April 22nd, and is the perfect opportunity to reach out to customers or potential consumers and connect with them. You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

Share on social media.
When you think of Earth Day marketing, the first though to pop into your head should revolve around social media. If you want to connect with your audience, then social media is the best way to go, especially on a “minor” holiday like Earth Day. Share about Earth Day through your various social platforms and see how you can spice things up a bit to show more of your personal brand. For instance, generate an Earth Day GIF, show a picture from your organization or create an Earth Day meme related to your product or service. Search online for other examples of companies who have shared about Earth Day on social media and reaped the benefits of it.

Integrate content marketing.
Next to social media comes content marketing on Earth Day. Integrate your content marketing with information, examples or knowledgeable material about how Earth Day relates to your brand. For example, write a blog post about Earth Day or send out an email to your customer list celebrating Earth Day with them. This type of material demonstrates how much Earth Day means to your organization, and displays your brand in a positive light.

Connect with a giveaway.
Thirdly, use Earth Day as an opportunity to connect with your target audience by offering a giveaway in connection with the holiday. For instance, offer a reusable mug or bottle to a social media follower for liking and sharing your Earth Day post. Or, offer free Earth Day T-shirts to the first 50 people that sign up for your email list. Everyone loves free stuff. Show your brand is eco-friendly and connect well with customers by offering an Earth Day giveaway in this upcoming week.

Do a promotion.
Alongside a giveaway comes an Earth Day promotion or sale. If you’re with a brick and mortar business, this is the perfect way to get people through your door and learning more. Even for online businesses, small sales and promotions in connection with a minor holiday like Earth Day are a great way to get visitors engaged with the brand. See what Earth Day promotion you have to offer and how you can connect products or services with the holiday.

Host a charity event.
Finally, commemorating Earth Day is a great way to show how much a business cares about the community and altruistic causes. Give back by hosting a charity event that relates to the holiday and the business. Build up your brand in a positive light by sponsoring a community garden day, hosting a clean up day or offering an educational event for community members to come and learn more about how to go green.

While Earth Day and marketing might not be the first combination to pop up in your head, they’re the perfect way to connect with a target audience on a new level. Try these tips for this upcoming week and embrace Earth Day in your marketing efforts.