Paytm captures the festive mood, launches digital gift postcards

Surprising its users on the eve of Rakshabandhan, payments giant Paytm has launched its Postcards service.

Through this move, the brand has opened new gifting ideas for Indian users. Gifting industry has a high potential in the country and Paytm is actually trying to make use of it.

Reportedly, these postcards will be customised with messages based on the occasion and can be sent instantly to Paytm users across India.

“Paytm plans to take the concept of ‘Shagun’ to a digital level.Paytm Postcards could also be used by corporate offices across the country to offer gift money for special occasions like weddings, anniversaries and festivals” said Paytm, in its official communiqué.

“Individuals from all walks of life, including Army men, traders and daily wage workers living away from home prefer sending money to their loved ones using our platform. With Paytm Postcards, users will now be able to add an emotional touch to their gifts and spread the joy during special occasions and festivities,” said Deepak About, Senior Vice President, Paytm.