Team training? See how the Referral Module can be life changing for your studio!

Author

David Zanker

Date

Feb 07, 2018

Categories

Content

Author

We've developed a MINDBODY integration that allows members to invite up to three friends to train with them.

Each friend then receives this text message:

"Hi {Friend}, your friend {referer name} has just signed up to {Studio Name} and would like to invite you to join them. Head to {introductory link} to claim your {introductory offer}"

What is the most valuble lead source for your studio?

Referrals. The reason is simple, and we call it the network effect.

Let's say that on average, 25% of your members will refer a friend over the course of their membership. Or we could then say that every member will recruit an average of 0.25 members.

This means that for every 100 members you get, you will likely get another 25 members purely on referral. But it gets better, those 25 'referred' members, will also refer 0.25 members on average, so you get an extra 6.25 members, who will also refer members - and so on.

This number - 25% - is your network effect, and it applies to all of your sales channels. Whether you get your members from Facebook, Instagram, letterbox drops, corporates, sporting partnerships or walk-ins. Every new member that comes in, the higher your network effect, the better the outcome.

Imagine if you could get your network effect to 50%. 100 Members, would bring in 50 members, who would bring in 25 members, who would bring in 7.5 members and so on - in total those 100 members would actually grow to 200 members.

Improving the 'network effect', is part of what we call growth hacking.

If you can make it easier for members to refer more members, you will increase your network effect, and in turn improve the effectiveness of every marketing campaign you run.

We've developed a MINDBODY integration that completely automates the referral process for new members.

We've combined the most effective lead source (referrals), with the most effective communication channel (SMS), and integrated it with MINDBODY to completely automate your referral function.

Here's how it works

Members register for your introductory offer. Once registered, they receive an SMS welcoming them to the team, and letting them know that we'd love for them to have their favourite training partner, wingman or fit fam join them on their fitness journey.

They can then enter the names and numbers of up to three friends, who will be invited on their behalf to take out your introductory offer.

Each of your these friends will then receive a personalised SMS with both their name, and the name of the friend that referred them, inviting them to join.

"Hi {Friend}, your friend {referer name} has just signed up to {Studio Name} and would ike to invite you to join them. Head to {introductory link} to claim your {introductory offer}"

Supercharging the results with our brand new 1-click MINDBODY signup.

Do you find the MINDBODY signup process to be a pain in the @*$? Clients must first enter their name, email and mobile - then they need to create an account on MINDBODY, then they need to purchase the introductory offer (even if it's free). And only then can they register for classes (but they don't even have the app).

We've developed a super simple, 1-click MINDBODY signup process.

All a client needs to do is enter their name, email and mobile number - then our system does the rest. It automatically creates an account for them on MINDBODY using the API, it automatically sells them the introductory offer, then it sends them a welcome SMS letting them know they're all done, the SMS includes their username and password, and a link to download the app to start booking into classes.

This 1-click signup process can be integrated with a landing page, or as part of this referral module (so referred clients just need to enter their email address and their account is created automatically).

How do I join?

These modules are free for clients already using HIITform, or are available as stand-alone products.

Two years ago my F45 journey began as a member of F45 Southbank. I attended 75x F45 sessions over the 8 week challenge period, droppping 11.7kg and bringing my bodyfat % down from 21.1% to 11.7%. I also won a sweet holiday to Thailand in the process.

It was at this point that I decided to make a change in my career - and build a career in the fitness industry.

As a hobby, I now work as a trainer at F45 Hoppers Crossing and F45 Werribee under the alias of 'Functional Dave'. I love being able to genuinely have a positive influence in people's lives and nothing has been more rewarding than having a challenge winner shake my hand and thank me for changing their life. I'm sure you've had the same happen to you and it's what keeps you getting out of bed at 4am each morning.

Unfortunately, as a trainer I only have around 6 months of experience (and around 400 F45 sessions under my belt as a member!), but as a marketer - I've been recognised with numerous awards as one of the top in this country, and often speak at growth-marketing events.

Based on consultation with a large number of studios, I've obsessed over the numbers such as trial conversion rate, cost per lead, cost per click, optimal delivery time, optimal ad combination and ad spend optimisation. I've taken a data-science approach to identify the pefect formula to guarantee to bring new members into your studio for trial sessions at no upfront cost to you, and in a away that as a studio owner you wear absolutely no risk.