Our homes play a vital role in our lives, from the time we awake in the morning to when we return home from a long day at work or school. For many Americans their home is also their most valuable financial asset. But recently this has proved to be a rather volatile asset, and dramatic changes in home values have created stress for many Americans.

The Shifting Nature of U.S. Housing Demand is the first major publication from The Demand Institute. The trajectory of the housing market has now reached a true turning point. Based on our team’s analysis, the worst of the housing crash is over and a recovery has now started.

Yet this recovery will be very different from previous ones, with implications for leaders in most sectors. Where housing goes, the economy follows. Each time a house is sold many industries benefit as consumers arrange financing, launch renovations, and invest to improve the comfort and value of their homes. We hope you will find this report on the U.S. housing market to be timely, thought provoking, and valuable.