Jake's Wayback Burgers $5k Promo

The Assignment

Jake’s Wayback Burgers has many of their locations in eastern states like Connecticut and Pennsylvania. That being the case, sales can tend to lag during cold winter months. The client tasked Greenbaum Marketing with developing a theming and communication platform around a sweepstakes promotion that would spark sales during these traditionally slow months while rewarding loyal customers who brave the elements for their juicy, delicious burgers.

The Solution

Having refreshed the Wayback Burgers brand platform just months earlier, the team at Greenbaum was able to hit the ground running with an original theme, “The Wayback Payback”. Specifics of this $5,000 giveaway program were communicated via in-store signage, a :30 second television spot, radio and an interactive Facebook page posted to drive traffic to restaurants—All crafted by the Greenbaum Marketing team within a matter of days to meet an ASAP program launch timeline.