Free Event on October 30 Teaches Optimization of SEO/SEM to Increase Brand Visibility

PETALUMA, CA--(Marketwire - Oct 22, 2012) - MarketLive, Inc., the leading provider of multichannel commerce technology and services solutions, today announced it will be sharing some of its best practices for creating search engine success. On Tuesday, October 30th, at 10am Pacific Time, MarketLive will host a free webinar: Optimizing SEO/SEM to Increase Brand Visibility. In addition, attendees will receive a free copy of MarketLive's upcoming whitepaper, Optimized Commerce: SEO/SEM.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have long been an effective method of driving shoppers to merchants' websites. Indeed, SEO/SEM is a key area of investment for merchants. But its popularity makes for a crowded field; competition for page-one status in natural search results is steep, and prices for top paid search terms are soaring. MarketLive is a recognized expert at helping merchants in a variety of industries get better results from their search engine spend. Their best practices and specific tips will be shared during the webinar.

"Focus is vital," said MarketLive CEO and President Mark Pierce. "For merchants to get the biggest bang for their marketing investment, they need to focus on boosting visibility for the terms that matter most to their target audience. MarketLive has years of experience in optimizing search practices and we are constantly updating and expanding our recommendations to customers based on best practices we see every day."

With the October 30th webinar, MarketLive sets out to help merchants understand:

How paid campaigns and natural SEO work together.

Top priorities for off-page search engine optimization -- (no, it's not social media).

Why merchants should budget to invest in mobile paid search.

What kind of return merchants can hope to see by implementing these and other best practices.

"With so many marketers jockeying for prime keywords, effective SEO/SEM can be an expensive proposition," said Ken Burke, MarketLive's Founder and Chairman. "We're helping merchants understand all their options, in light of the most recent technology, so that they can make the best possible decisions for driving online traffic their way."

Participants in the webinar will also gain insight into how to choose the right keywords, how to balance paid search versus natural SEO, and the effectiveness of on-page versus off-page ads.