Imagine the backlink portfolio that your site accumulates as your neighbourhood; it is important to know who is living across from you and what community you are surrounding yourself with. Amy Merrill,

Who needs Google Analytics anyway? We think of it as a tool just for SEOs but I think it's a really important tool for content marketers and writers Emily Hill,

As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviours, and identity—is vital to successful, durable relationships. David Rogers,