Today's brands face an apparent choice between two evils: continuing to slash their increasingly ineffective advertising, or putting blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...

As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world where people have become desensitized – even disillusioned – by ad campaigns and marketing slogans, that maxim is even truer: Money can't even buy you like.

That's because we've entered the "Relationship Era" where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promotions, viral videos, or blizzards of microtargeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, simply don't work long term.

In this webinar, you will learn how any company can navigate through the "Relationship Era" and drive results through authentic consumer connections.