It’s a Rocky Road and it’s paved with men.

Maybe this isn’t the best place to add to the current discord with Rocky Roads (the UCI’s wacky new title sponsor) but I saw this little nubbin and I think it’s too hilarious to not add. This is the ‘about‘ section of their blog, sorry, website where it lists the many great reasons people should advertise on the site.

Yes, it actually says what you think it says and I promise this is no handy photoshop work. Rocky Roads are clever enough to make such an accurate demographic breakdown and then say that men are better than women. For what I don’t know. Maybe Rocky Roads don’t know either.