Last month during the 2014 All-Star Game in New Orleans, Jordan Brand opened a pop-up shop during the weekend's festivities to showcase some of their latest products. At the shop, Jordan Brand gave it's first look into their latest project, the Jordan Flight Flex, which seemed to be their first endeavor into running shoes and natural motion.

Today, Jordan Brand officially revealed it's launch into running shoes with the Flight Runnner. Some people got a glimpse of the model back in November but has since to reappear. Borrowing technologies from the Nike running department, the Jordan Flight Runner features Dynamic Fit tech and Nike Zoom cushioning for the midsole. The upper is comprised of fused-mesh for added ventilation and an emphasis on heel support makes the Flight Runner stable and comfortable. Also included is the choice of rope lacing, which has grown increasingly popular over the last few years. The Jordan Flight Runner is done in a black and purple colorway, with a white sole and pink Jumpman logo.

Keep an eye out for the Jordan Flight Runner as this debut colorway is set to release May 1, 2014 for $110.