B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

It helps you adjust your strategies as per your customer demand

Aids you to handle customer problems in an easier fashion

Minimizes overhead and inventory costs of your business

Enables your customers to avail easy online transaction process

Reduces paper work

Easy payment

Easy billing systems

Paves the way for advanced business process

Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

Since these companies have a good professional experience and are accustomed to the latest market trends, it is always wise to hire them. However, there are a number of considerations for choosing the right web design company that suits your budget.

Some of the most important considerations are as follows:-

• Enquire about the authenticity of the agency

Usually authenticity is calculated in terms of the physical presence of a company. Unregistered companies that have no physical presence may go absconding without even fulfilling their promises. Also, ask for the active client list of that agency and other references. This is the best way to enquire about the quality of work that the chosen firm offers.

• Check out their website

Being a professional web design company, it should have an attractive yet informative site of its own. This is the first impression that these companies create in front of their clients and prospects. Aside from this, browse through their work portfolio so that you can understand what kind of work they have done so far.

• Assess their understanding

A specialized web design company would first extract the client’s requirements and then only provide its expert consultation. For example: -it is necessary that your chosen service provider should understand your domain of business, your objectives, target audience and other important factors.

• Cost of the services provided

Enquiring about the prices is another pivotal factor that helps you find an agency that not only meets your requirements but also fits into your budget. Doing price comparisons enables you to hire an agency that serves all your requirements.

• Adherence to SEO techniques

Since the main objective of your website is to attract more customers, so it is important that your chosen service provider applies all the necessary SEO (Search Engine Optimization) techniques while designing your site. If your website comes on top of the search results, you would be able to garner more clicks. More clicks can lead to increased profit margins.

• Content Management System

If you run an e-commerce store or want to manage your own website, then you may ask your service provider to develop your website using a content management system.CMS allows you to easily add, delete and edit your site without the assistance of a web developer.

It is said that the website is the mirror of a company that speaks what its business is all about; hence it is imperative to get a professionally designed website. Hope you find the aforesaid tips fruitful to your business.

There was a time when advertisements in newspapers and television determined the face of a company or product in public. But now the conditions have changed drastically. Now the first need in starting and company or launching a product is the website design. The launch of the website has become a main even relative to the premiers of the films. As the importance of websites increases the scope of website development also has seen a boom. Website development companies are on a rising path and there are millions of career opportunities associated with it.

The popularity of websites started with the availability of internet in everyone’s home. Now no one bothers to search for information in books or journals. They just need to search for it in the web. Just type the keyword in the search bar of a search engine and within seconds hundreds of relevant information will be available to you. This method is favored by everyone. So website development for a company is essential.

Some years back, the website design and implementation was not an easy task. In addition to this the sites were not impressive. The drop shadows, beveled buttons and bad flash made such websites a total pain for the eyes. And as CSS were not introduced all the data was roughly arranged in tables which were chunky and hard to work. But as years passed new technologies came to existence which made the website design child’s play. Now, with a little bit of imagination and technical know how everyone can create their own website.

But for professional website design you can always seek the help of a web development company. As there are a number of web development companies and as there is strict competition in the field you can always find a lot of choices for your needs at the right budget. Just try to choose the best company that can deliver you with the right work and the right time. Always find time to conduct meetings and tell them about your needs and expectations. Also give them ideas about your company profile and product details. This will help them to give their best for your website design.

Website designing can be made more fun by using many of the tools that are available now. They are Drupal, WordPress, Joomla etc. these tools give you enormous options of customization and add on applications. These tools are web based applications that is, they is compatible with all the web browsers. They are also open source software which makes them free and there is also an opportunity to get unlimited updates and enhancements. Any maintenance can be done with the help of forums and live demonstrations available online.

Design a website that can represent the face of your company over the internet. After your site goes online there is a need to do