WHAT: In honor of the world’s most popular videogame superhero, Spider-Man, Marvel is celebrating the iconic figure’s birthday in a big way. A long-time record holder, Spider-Man is currently featured in the latest Guinness World Records® 2013 Edition and with the help of fans, will attempt to add a new record to the list. Marvel will host a larger-than-life size card for enthusiasts to sign and break the record for the “Most Contributions to a Greeting Card”. Fans can stop by the Marvel booth (#1838) during New York Comic Con to add their own message to Spidey.

WHO: All fans and visitors to the Marvel booth will be invited to wish Spider-Man a “Happy Birthday” and help him earn a place in Guinness World Records history. Michael Janela, an official adjudicator from Guinness World Records, will be on hand to count and verify and is available for interviews. WHERE: New York Comic Con Javits Center655 West 34th Street New York, NY 10001Marvel Booth #1838

WHEN: Sunday, October 14th 3:00 pm

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