Alasdhair Willis becomes Hunter Creative Director

Alasdhair Willis - who is married to designer Stella Mccartney - has become the new creative director of heritage boot brand Hunter.

Alasdhair Willis has become the new creative director of Hunter.

The London-based entrepreneur - who is married to designer Stella Mccartney - will take control of the heritage boot brand straight away and he says he can't wait to get to work.

He said: ''It is a genuine honour and a tremendous opportunity to be in this role at such a significant moment for Hunter. Hunter is a fantastic British brand with enormous potential. It has a very strong history dating back nearly 160 years, and I believe the Hunter story and spirit are just as relevant today. Going forward, we will be focused on expanding the footwear business while building on the exciting opportunities in other categories such as outerwear.''

Hunter CEO James Seuss added: ''Alasdhair Willis brings amazing creative talent, style, and commercial realisation to the helm of Hunter. His experience with British heritage brands and developing brands globally makes him an ideal choice to lead the creative team at Hunter as we enter our next stage of growth. Alasdhair will define the vision for the brand and develop our creative voice, while working closely with our strong commercial team to bring the world of Hunter to consumers worldwide.''

Alasdhair's debut collection for the Wellington boot label will arrive for autumn/winter 2014-15.