Honesty in fashion – a novel concept in this day and age. Everyone wants to make socially conscious and informed decisions when buying clothing, but designers almost never reveal those key details about their cost breakdowns and manufacturing – until now. Bruno Pieters introduces a radical new fashion concept, that lets buyers see every part of the process. From thread prices, to information on all materials their environmental impact and the business practices under which each garment was made: no detail is too small – even info on the markup is included.

The end result is a luxury fashion brand with complete transparency. Organic certified, cruelty free and ethical all while being rooted in the traditions of fine craftsmanship and streamlined design. Experience the freshly launched collection at the Honest by websiteand take a look at the elegant black and white preview images below.