No matter where you’re from, summer holidays are a time to celebrate with friends and family. It’s a season of fun, festivity, adventure and sharing. From long hot days, to late night dips in the pool; Bonds latest campaign is inspired by the A – Z of why Aussies love summer, a tribute to the spirit of the holiday season.

Led by online content and TVCs backed by the remixed track ‘Someone That Loves You’ by HONNE and Izzy Bizu, each letter of the alphabet captures a snippet of what makes an Aussie summer so iconic.

Emily Small, head of marketing, Bonds, said: “It was important to authentically capture that Aussie summer feeling and the colour and excitement of the Christmas holidays. The campaign is fresh, fun and encapsulates everything our summer range stands for.”

The campaign launches November 6th, supported by TVC, cinema and outdoor.

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