Acura Mood Roads

An interactive driving experience for Acura Mood Roads.

ACURA MOOD ROADS

The master of mood GMUNK brought me on board to create style frames for Acura's interactive driving experience titled Mood Roads, which premiered at the Sundance Film Festival in 2017. The experience takes place within a spherical motion simulator equipped with a performance driver’s seat and 30 biometric sensors. The levels that myself and other designers created were rebuilt in Unity by Spinifex, allowing each environment to respond in real-time to the driver’s emotional, cognitive and physical inputs – affecting speed, acceleration, curves, colors, saturation and audio. A floor-to-ceiling dome projection fully immersed the user in synchronism with the audio compositions of Keith Ruggiero. Below are the various style frames I created for Acura's Mood Road experience.