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I love perfume, and for me, it is something fun to write about. It relieves stress, is fun, and has allowed me to learn so much about fragrances and the perfume industry since I started this blog. I just like fragrances for the joy they provide.

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So Taylor Swift’s name enters the world of celebrity fragrances. Did she do any better than the multitudes of celebrity fragrances that came before hers? Nope.

Wonderstruck

In Bottle: Sweet berries with a heavy sweet note that’s reminiscent of vanilla layered over a thin and sparse coating of flowers.

Applied: Smells like berry hard candy mixed with vanilla. Not particularly interesting and not particularly new or fascinating. I think I’ve officially burnt myself out on fruity florals now because Wonderstruck is actually striking me the wrong way. Again, it doesn’t smell bad. It’s just boring. Anyway the vanilla berry fragrance takes on a bit of juiciness from the peach or the apple or whatever the heck fruit smoothie concoction rolls in after the opening. This makes the thing smell like Hidden Fantasy by Britney Spears tripped and fell into a vat of Viva la Juicy. The midstage is marked with a hint of florals rising up like a horrible ocean of sweetness and girliness. The fragrance reminds me of any number of female celebrity perfumes and its identity really blends in with the rest of its competition. The dry down isn’t any more remarkable either, a dose of vanilla, a hint of warm amber, a bit of sandalwood and white musk to give the fragrance that clean, sweet, girly ending.

Extra: Wonderstruck was released this year to a happy audience of Taylor Swift fans who will be equally happy to note that the perfume smells good if you’re into fruity floral fragrances. Heck, if you liked the Britney Spears Fantasy line then you’ll probably enjoy this. Or even if you just like Taylor Swift and want to collect things with her name on it. As a fragrance though, it’s not accomplished or unique. So serious fragrance lovers would get better wear out of a more competent fruity floral.

Design: It’s a bit cheesy but I have to admit that it isn’t poorly designed. There’s something Renaissance about it. Maybe it’s the carvings on the cap that remind me of the intricate stonework that would be present in a lovingly built church. Aside from the cap, I find the charms kind of garish and random and the bottle functional and unobtrusive at best. It’s not a bad design overall.

Saw a “teaser” on YouTube for this perfume where Taylor was wearing one of her trademark fancy dresses and looking ethereal as she wandered around while title text faded in to introduce the fragrance. I’m not sure how to feel about the whole thing except mildly perplexed. Why does a perfume need a teaser? Is Taylor doing something else that I’m missing? I don’t know anything about music and suspect that I’m tone deaf so why am I musing about any of this? I may never know the answers to these barely valid questions, but I do know that I loved Taylor’s dress.