Today's Wall Street Journal has an article associated with the problem shipping lithium batteries. This is a serious problem. It turns out that there have been several problems with lithium batteries burning up in both passengers hand bags and as shipped goods. In the shipped goods case it has been particularly problematic to the point where some are asking for tighter regulation.

As usual the counter argument is that enforcement would be sufficient. The International Air Transport Association [IATA] is one player in the mix. However, most of the airlines are looking at how to transport Lithium batteries more effective.

Lithium batteries are a $9B yearly business with 70% represented by the Rechargeable Battery Association.

The questions that I am going to pursue with representatives are two fold. Of the 24 incidents of Lithium batteries being in the flames, How many batteries were in proximity of each other. Are there concerns about even a single battery?

This is a real concern and people should pay attention. It is not a popcorn hoax like the one below.

Bottom line, be aware that the phone call may not be the reason to turn you phone on the plane.