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Saturday, September 26, 2015

Arsenal breaks new ground in Ethiopia

(Sep 25, 2015, (Arsenal.com))--Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.

The three-year-partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia.

Dashen Brewery will also directly engage with supporters in Ethiopia through the club’s digital platforms, promotional activities and marketing initiatives featuring Arsenal first-team players and club legends.

Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.” Read more fromArsenal »