04 August, 2012

Life insurance and tagline

How much a tagline has importance in selecting the product ? And when it comes to a product like life insurance how much role a tagline lays is yet to be ascertained. Most of the life insurance companies plays the certainty associated with the LIfe Insurance product as the tagline.SBI Life- with us you are sureHDFC Life- Sar utha ke JiyoMetlife- Peace of mind, Guaranteed.Aviva life- Kal par controlThe marketer has very smartly used this tagline.LIC- Jindegi ke saath bhi, Jindagi ke baad bhi.this one is considered a classic tagline with the brand characteristics.Bajaj Allianz- Jiyo BefikarBajaj very well says "Jiyo Befikar" live without any worry for future is the message which has been very clearly send by the team.Max Life Insurance- Your partner for Life (They are previously using Karo Jyada Ka Iraada)Similarly TATA AIG which has changed it s brand identiry to TATA AIA is without any tagline now.