Tag Archives: analytics

Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. Being able to visually see where your visitors are clicking can tell you a lot about your web page’s design and how it’s helping (or hurting) your goals and conversions. Metrics Selector In the upper-left corner of the Confetti Report, you’ll see our Metrics Selector. By clicking on the metrics in the legend, you can switch between: Search terms Day of week Time of click Browser …and 16 other metrics! Being able to segment your Confetti Report…

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it. However, because it’s free, there are a few tradeoffs you have to make. One of those tradeoffs? You have to give up some user friendliness for affordability. Make no mistake: Google Analytics can go super deep. You can use it for some advanced applications, like finding out where users are abandoning the shopping cart. But if you’ve ever looked at Google Analytics before, you may have…

There have been many published articles on marketing funnels emphasizing the need to track the full customer lifecycle, in order to determine the best return on campaign activity spend. Some provide tracking solutions through hacks (e.g. using customer variables), other articles suggest using an enterprise level solution (e.g. Salesforce or Google Analytics Premium). While there’s also a small number that argue the fact that the customer journey isn’t linear, which means it can’t be tracked. The main challenge is that multi-channel attribution was and is still (until the next update comes out) measured on assumptions on what the individual credited…

Today we are releasing our newest feature – Recordings. And as the name suggests, Crazy Egg users can now view video recordings of their website visitors’ sessions. Just to be clear, Recordings doesn’t record visitors through their computer cameras :). We record their screen activity as they navigate and use your website. Here’s an example: We’ve been very excited about this release. Many of our customers have been asking for this functionality, and it was our pleasure to build it for them! We really wanted to make sure we built a visitor recording feature that serves our customer base in…

The one piece of information about your website that matters most is: how do your users interact with it? It’s easy to find out what they think about it: you can just ask them. But it’s very hard to find out how real users go about navigating your website. The thing is, that piece of knowledge is absolutely crucial. It’s the acid test for every design decision, because it’s what determines whether a visitor converts or bounces. So, we made Crazy Egg Recordings. Soon, Recordings will let you see multiple sessions of different visitors clicking, scrolling, and navigating throughout your…

If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that. According to Search Engine Land, Google has officially confirmed that mobile search surpassed desktop back in 2015. Moreover, in October 2016, Google announced mobile-first indexing which focuses on prioritizing the mobile version of a website’s content over the desktop version when assigning search rankings. This obsession led to the introduction of Accelerated Mobile Pages (also known as AMP) which are primarily designed to provide the mobile user with an immersive,…

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your…

Elegant Steps offers a large selection of wedding shoes in the UK, both online and in store. More than 50% of its users are new, female users discovering the website organically through mobile. The bulk of them are brides-to-be who are looking for wedding shoes.

Problem

After looking at Elegant Steps’ Google Analytics (GA) data, it was found that while its desktop website was converting at 2%, the mobile version was converting at a much lower 0.6%.

Observations

Hit Search, a digital marketing agency, used VWO to help Elegant Steps dig deep into the problem. They used GA, heuristic analysis, and VWO’s scrollmaps and heatmaps capabilities to find that:

Hardly any visitors were scrolling enough to reach the Shop by Brand section on the home page.

Many studies have found that unexpected shipping cost is the biggest reason for cart abandonment. It was hypothesized that displaying “Free Shipping” above the fold will help reduce bounce and encourage users to continue down the conversion funnel.

Change the CTA copy from the generic “Shop Wedding Shoes” to the possessive, “Find my new wedding shoes.”

Change the text color on the image for the text to be readable.

This is how the variation looked:

Test

Hit Search ran the new version of the home page against the original only for mobile visitors, using VWO’s targeting capability. Niall set VWO’s Bayesian-powered statistics engine to “High-Certainty” mode, and the results kicked in within a month.

Results

“The results were positive with almost a threefold increase in conversions and almost a 50% drop in bounce rate,” said Niall.

In his closing thoughts, Niall had this to say, “VWO is a brilliant all-round conversion optimization platform which we use on a daily basis to perform user analysis, A/B and split tests,” he added.

Mobile an afterthought?

According to a 2015 report, the average conversion rate for mobile websites in the US was 1.32%, significantly lower than its desktop counterpart (3.82%). Though studies have suggested that visitors mostly use mobile for research purposes and make the actual purchase through desktop website, there’s no denying that online retailers are still leaving money on the table. We would love to your thoughts about optimizing mobile websites. When does it become important for you to start looking at mobile optimization? Just hit us the comment section below.

The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expectation of the visitors who landed there. If your Bounce Rate is high, you can suspect that something is wrong either with your landing page or your sources of traffic. You can calculate the bounce rate with this formula: A concrete example Let’s say, that you have a…

Everyone loves a good intrigue. We like to think there is a hidden agenda behind regular, day to day events. This is particularly true in the case with SEOs, many of whom worry that Google is constantly scheming to control the SERPs. Case in point: the ‘Not Provided’ debate, raging since 2013. For the conspiracy theorist in you, the advent of Google Analytics ‘Not Provided’ keywords has likely lead you to assume that the wonder twins are gearing up for a Dr. Evil-esque scheme to destroy the world of online marketing. After all, over the past two years, there has…