The Smallest Ad Agency

Schiphol Media

Schiphol Airport is a unique place. A small bustling ‘town’ where 68,5 million passengers spend about 156 minutes strolling around every year. The perfect place to promote products and services.

But who actually knows what’s possible?

For our client Schiphol Media, the company behind the huge amount of media (promo points, digital displays, banners and outdoor) on the famous airport, we came up with a typical Woedend!-idea. Fully in line with our ‘show, don’t tell’ mentality, we launched The Smallest Ad Agency In The World. Right in the middle of the main square in front of the departure hall.

In a span of 24 non-stop working hours, a changing group of award winning creatives came up with the most diverse airport concepts, based on briefings that every brand and every marketer in Netherlands could submit online.

We counted on around 12 entries; but received more than 90 (!). Booking.com, Ace & Tate, the Van Gogh Museum and Tony Chocolonely where just a couple of the brands who submitted a brief. 30 concepts were conceived to show how enormously rich and flexible the possibilities of advertising at Schiphol are. The Smallest Ad Agency gained a generous amount of attention by the Dutch press. And of course by an unknown quantity of passengers, staff and taxi drivers (also nice).