MUMBAI: MTV India is all set to strengthen its programming team. After almost a decade, the channel will have a programming head in Vikas Gupta. The channel confirmed the development with indiantelevision.com. An official from the channel informed that Gupta will take up the new role from 3 February, 2014 and will report to MTV India EVP and business head Aditya Swamy.

Confirming the news Gupta ecstatically remarked, “Yes, I am going to join in as the programming head for MTV India.”

“MTV is always known for the brand it is. The fact that it has an amazing youth appeal will always be at the back of our mind while making the shows. Making aspirational and youth-centric shows will always be the mantra for the channel,” adds Gupta.

He started his career as a trainee with Balaji Telefilms and then moved on to DJ’s Creative Unit as an associate creative head where he worked for four months. He went back to Balaji Telefilms for a successful stint as an associate creative director and was associated with shows like Kis Desh Main Hai Meraa Dil and Kitni Mohabbat Hai.

Interestingly, the TV fraternity also recognises him as the youngest creative director of the industry. He entered the industry at a young age of 19. After getting enough experience as a creative, he turned to production and started his own banner – A Lost Boy Productions – almost three years ago. In the last three years, the production house has come up with entertaining and critically acclaimed shows like Channel [V]’s Gumrah and The Serial (co-produced with Balaji Telefilms); and Bindass’ Yeh Hai Aashiqui.

Earlier, he has also worked with Max New York Life Insurance for almost a year.