Just Released!

By

Ann Handley
Chief Content Officer
MarketingProfs

C.C. Chapman
Founder
DigitalDads

Foreword by David Meerman Scott
Hardcover 304 pages—November 2010

Download the first chapter!

How does a company make the leap from "marketing-speak" to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it's working?

Blogs, Facebook, Twitter, YouTube, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That's a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or any other “interruption”), you now have an unprecedented and enormous opportunity.

The problem, of course, is that it's a struggle to actually do it. What does it mean to create content that's “compelling”? And how can you do it consistently? How can your be heard above the noise? Why doesn't your blog have any comments? It's hard work, right?

That's where this book comes in. “Content Rules” demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you. It walks you through the fundamentals of how to create bold stories, videos, and blog posts. And then, once you've created the content, it tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

Content Rules is suited for organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, or rock band or maybe a butcher, baker or candlestick maker.

Also, one more key thing: It's not boring.

Download the first chapter!

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