Benetton Artist Beats Up Art

Geremia Vinattieri just joined Benetton for some â€œnoisy creativity.â€ Vinattieri, who is a drum player from Florence, Italy, had an idea to connect his passion for drumming with his passion for graphic arts. It's basically the Blue Man Group, with other colors, but it makes for a very cool video and, in all likelihood, the guy probably got paid to make this graphic music.