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Sharon Henry said: “A great message for all parents. This Christmas get off your phones, iPads and computers and spend time giving your children the most precious gift - your love, care and attention!”

The BBC’s official Strictly Come Dancing page also joined the comment section, saying: “It’s a 10 from us!”

Rachel Quail said: “Brilliant advert! Fantastic message as well - we can get caught up in work etc all children want is our time. Before we know they’ll be all grown up. Very emotional. Fantastically done BBC.”

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