A PR expert told the tabloid that nightclubs could be paying up to £2,000 for an appearance, allowing Dom to make as much as £80,000 from his tour.

“If they work hard they can make hundreds of thousands of pounds – regardless of whether they win or not," the source told The Sun of this year's Love Island contestants.

Love Island: Dom

They explained: “But once they come out it’s dog eat dog and they have to make sure they stand out. It’s a full time job to become famous and they’ve got a hard road ahead if they really want to be a big name and make decent money.

“A personal appearance in a nightclub can bring in £2,000 or, if you get a deal with a fashion brand, you could earn £10,000 up front and £5,000 to £10,000 every month thereafter depending on sales.”