LinkfluenceSocial Media Intelligence2015-03-27T14:10:35Zhttp://linkfluence.com/en/feed/atom/WordPressLinkfluencehttp://www.linkfluence.com/http://linkfluence.com/?p=65082015-02-26T16:48:43Z2015-02-26T16:48:11ZLinkfluence has been named in Gartner’s “Who’s Who” in the Social Analytics category. This brings international recognition for Radarly and its related services as well as it confirms our status as a reference in the Social Media Intelligence sector. Every year, Gartner reviews Social Analytics operators from across the world. The firm helps brands identify [...]

]]>Linkfluence has been named in Gartner’s “Who’s Who” in the Social Analytics category. This brings international recognition for Radarly and its related services as well as it confirms our status as a reference in the Social Media Intelligence sector.

Every year, Gartner reviews Social Analytics operators from across the world. The firm helps brands identify the best solutions to meet their overall needs in terms of understanding the social web. This year, Linkfluence is one of 17 companies that have been selected in this highly expected report, in which only 4 are European.

Our Social Analytics offering stands alongside those of the largest global software publishers. This acknowledgment is both important and logical. It is founded on the continuity of our support for major organisations. A few weeks ago, we announced our agreement with Danone to capture, monitor and analyse social web conversations for all of its brands. For several years now, McDonald’s, Sanofi and Orange have also entrusted us with supporting their digitalisation processes.

The usability of Radarly, our Social Media Intelligence solution, both differentiates it and guarantees its successful deployment within organisations. The ergonomics and flexibility of our technology are key factors in differentiating it in the Social Analytics market, as well as its ability to dynamically manage very large volumes of data in order to identify and analyse real-time trends. These performance criteria are the result of the work of our 20 engineers who have made Radarly a unique and increasingly effective solution for monitoring and understanding the social web.

The Linkfluence offering is further distinguished by the relationship between Radarly’s technological strength and our related services. Our teams of Social Media Researchers work daily in over 18 languages. They continue to develop the Linkfluence methodologies that allow our customers to extract the maximum value from social data. Our portfolio of images, trends research and ecosystem mapping amply fuel their marketing and communications strategies as well as their CRM and human resources.

Last July, Radarly had already been classified amongst the top three software applications for monitoring the social web by Goldbach Interactive’s Social Media Monitoring Tool Report 2014. It was also named the best Earned Media Analytics tool on the market. Radarly has reaffirmed its increasing international momentum with its selection as one of Gartner’s Social Analytics solutions. In a few weeks, the next step will be the opening of a new subsidiary in London. The goal: to be the European leader in Social Media Intelligence by the end of 2015!

Disclaimer: Gartner does not specifically endorse any of the products, services or companies listed in this publication and in no way recommends the exclusive use of solutions that are rated highest herein. Gartner publications represent the opinions of its research teams and cannot be construed as statements of fact. Gartner accepts no liability with respect to the quality of the products and services detailed in this report.

]]>0Linkfluencehttp://www.linkfluence.com/http://linkfluence.com/?p=65042015-02-26T16:37:49Z2015-02-26T16:37:49ZRadarly has been classified as the best tool in the world in the “Earned Media Analytics” category in the 4th edition of the Goldbach Monitoring Tool Report, which names the best social media monitoring tools in the world. A considerable reward that allows Linkfluence to position itself as third in the world for social media [...]

]]>Radarly has been classified as the best tool in the world in the “Earned Media Analytics” category in the 4th edition of the Goldbach Monitoring Tool Report, which names the best social media monitoring tools in the world.

A considerable reward that allows Linkfluence to position itself as third in the world for social media intelligence solutions, affirming Radarly’s place among the world’s most powerful tools. Radarly once again ranks in the Goldbach report’s top 15 tools in the world and has been named best “Earned Media Analytics” tool. This accolade recognizes the depth and performance of the tool’s data processing algorithms (semantic analysis, automated language processing and detection of viral contents) – technical competences that also makes the collected data actionable and intelligible.

Linkfluence is once more delighted to find that its recently repurchased tool TrendyBuzz is also ranked among the best 15 tools in the world. This comes as highly encouraging news with the release of the new version of Radarly, announced in the beginning of 2015, as an upgrade that will integrate all the key features of TrendyBuzz.

The publication of Goldbach’s report has been a highlight in the social media industry for four years now. With more than 300 tools reviewed and a rigorous methodology, tests carried out over long periods and in-depth discussions with participants across the world, the Goldbach report is the largest market study of its kind. These initiatives indicate that the social media monitoring market has matured.Discover the results of the 2014 report with Goldbach’s infographic.

]]>0teamqhttp://www.linkfluence.com/http://de.linkfluence.net/?p=8112015-03-03T16:21:29Z2011-10-30T14:44:28Zlinkfluence and Q had a stand together on the 2011 research fair “Research & Results” in Munich last week. The German team had a lot of very intensive and constructive talks about market research in general and especially about Social Media Research. Our impression: The still young and very dynamic field of Social Media Research [...]

]]>linkfluence and Q had a stand together on the 2011 research fair “Research & Results” in Munich last week. The German team had a lot of very intensive and constructive talks about market research in general and especially about Social Media Research. Our impression: The still young and very dynamic field of Social Media Research has to show their skills and abilities to help deciscion makers and marketers with reliable and convincing results and insights. Especially in the market research field we observed often great disappointment and wrong expectations regarding social media monitoring tools of clients and agencies. The plug & play and “easy solution for free” mentality is definetly over. This is interesting, because we are totally convinced and often made this point in the past: tools can’t replace human brains!

]]>0Linkfluencehttp://www.linkfluence.com/http://us.linkfluence.net/?p=7072015-03-03T09:17:03Z2011-08-22T16:41:36ZAt linkfluence, we’re doing social media monitoring and social media research but not only. Our R&D department (15 people today) develops since 5 years all the tools we use to sample, cluster, organize and visualize conversations coming from social media. One of this tool is such a big success that we decided to give it [...]

]]>At linkfluence, we’re doing social media monitoring and social media research but not only. Our R&D department (15 people today) develops since 5 years all the tools we use to sample, cluster, organize and visualize conversations coming from social media. One of this tool is such a big success that we decided to give it a bigger chance and to launch it as a stand-alone tool.

That’s why we’re searching for two key people to join the journey so we can go public before the end of the year ! It’s a great challenge and we expect really talented people to jump in ! So if you want to know more, click on the banner just below.

]]>0Linkfluencehttp://www.linkfluence.com/http://us.linkfluence.net/?p=6802015-03-03T16:18:55Z2010-12-01T15:48:28ZComplex networks are everywhere and you can map many things today to reveal hidden patterns behind linked data. At linkfluence, most of the time we’re mapping social media and how they connect to each others with hyperlinks. But sometimes, some datasets are so exciting that we allow us a short recreation outside of the webmaps. [...]

]]>Complex networks are everywhere and you can map many things today to reveal hidden patterns behind linked data. At linkfluence, most of the time we’re mapping social media and how they connect to each others with hyperlinks. But sometimes, some datasets are so exciting that we allow us a short recreation outside of the webmaps. When we saw last week the work Jerry Neumann did about venture capitalists coinvestment and his need to have a better interface to give access to the results obtained, we immediately contacted him to propose him to work on his data and create an interactive map. In the next days, we sent a few emails and made some adjustments on the map to adapt it to this new kind of data and we’re really proud today to publish it on our website ! To access it you simply need to click on the picture.

To better understand what this map exactly is, you can access to the initial post jerry wrote, he explain exactly the methodology and provide a first interpretation of the results.

Hope you’ll appreciate it and will spread it, comments are welcome to launch conversations about what this map teach us !

]]>0Linkfluencehttp://www.linkfluence.com/http://us.linkfluence.net/?p=6422015-03-03T16:13:15Z2010-06-22T13:55:06ZThe purpose of this piece of research, realized in partnership with MS&L Group, is to shed light on the impact the financial, economic and social crisis that emerged in 2008 has had on the reputations of corporations, banks and governments. Over a period spanning from November 2009 to February 2010, our research reveals perceptions that [...]

]]>The purpose of this piece of research, realized in partnership with MS&L Group, is to shed light on the impact the financial, economic and social crisis that emerged in 2008 has had on the reputations of corporations, banks and governments.

Over a period spanning from November 2009 to February 2010, our research reveals perceptions that have the online opinion leaders from six countries: the United States, the United Kingdom, France, Germany, Italy and China.

Key findings:

- A state of ruptured trust:

banks and Corporations are seen as reckless, fraudulent and disconnected from reality whilst Governments around the world are blamed for their inaction or their inability to rein in wrong-doing financial corporations.

- Banks are (still) to blame:

in all countries surveyed, banks are chiefly blamed. Their actions and policies are designated as direct causes of the crisis. Moreover, they are criticised for keeping the bad habits (lack of transparency, over-sized bonuses, etc.) that led the world to plunge into its worst crisis since second world war.

- Corporations stand in the shadow of trust:

although corporations, with the exception of banks, are not particularly distrusted, they are not particularly trusted either. Moreover, whereas different categories of non-corporate individuals are trusted to help economies and societies move out of the crisis, CEOs are almost never.

- Governments did not & do not act appropriately:

when Governments are blamed (in some countries more than corporations, i.e. FR & US), it is mostly for the blind eye they turned on the bank’s actions and for their continued inability to enforce new and efficient regulations.

- Governments standing “between banks and the pitchforks”, for how long?

In this context, Governments around the world may end up heeding Barack Obama’s word and siding with public opinion against banks.

- Back to the basics of trust:

all in all, it appears opinions leaders are expressing a need for more conservative behaviours and more personal relationships (through individuals such as community managers or stakeholders managers) with corporations or governments.

- Trusting whom?

Individuals such as experts, political leaders, peers or civil society actors such as NGOs are more easily trusted than corporate entities (along with their CEOs) or governments. Furthermore, corporations and governments are going to be judged upon their ability to play their roles (e.g. Regulating for governments or Fuelling the economy for banks).

]]>0Linkfluencehttp://fr.linkfluence.net/http://linkfluence.com/?p=54712015-03-03T13:39:41Z2009-11-20T06:20:31ZFor everyone attending (in the flesh or via Twitter and other means) the PDF Europe, here’s linkfluence’s presentation about the European political web, its structure and dynamics, and the level of interest of different national political communities for the designation of the first President of the European Council. More explanations and details coming today as [...]

]]>For everyone attending (in the flesh or via Twitter and other means) the PDF Europe, here’s linkfluence’s presentation about the European political web, its structure and dynamics, and the level of interest of different national political communities for the designation of the first President of the European Council. More explanations and details coming today as an update to this post…

UPDATE & DETAILS (21/11/09)

Let’s get to the bottom of things, shall we.

First, what exactly is included in the map of the Eurosphere. Inside each of the spheres included in this preliminary piece of research (which rests on the analysis of 4 European countries, namely France, Germany, Italy and the Netherlands and a specific European-affairs sphere), there are communities of political bloggers and portals (i.e. communities whose members are affiliated to a given party or clearly advocating a political platform, represented in shades of blue), communities of journalists and experts (shades of green), communities of political pundits commenting on public issues without a clear or distinctive party line (under the label “opinion”, shades of red), media websites (shades of orange), trade unions (shades of purple), think tanks (light blue), institutions (websites of public bodies or international organisations, brown), NGOs and activists (grey).

Second, how do we explore and segment the social web and build maps of online communities in general, and of the political Eurosphere in particular. According to theories and concepts drawn from sociology and the social graph field (see this research paper we published at ESOMAR for a lot more details), we use proprietary web crawlers and algorithms to reveal clusters of websites (blogs, social networks, forums, etc.) that flock together and form true communities whose members listen to and influence one another, mainly around their shared topics of interest (politics in a broad sense for the Eurosphere). The distance between websites (in a given community) and between communities (on a given map like the Eurosphere) simply reveal the density of their interactions. The closer they are, the more they engage each other (or engage the same websites around them, meaning that two websites or two communities may not engage each other but may interact with pretty much the same websites around them), the further away they are, the less they engage each other in conversations. We base ourselves on these concepts to draw conclusions as to the dynamics of the social web and the Eurosphere in particular.

Finally, we also conduct opinion research by way of monitoring all the public conversations happening inside the communities we have mapped. This is how we are able to measure quantitatively and analyse qualitatively different items of perception, interest or judgement.

All the findings of our preliminary piece of research (which will be updated in the coming months) can be found in the PDF file below. Here’s a summary:

A true Eurosphere has emerged on the social web

- Composed of key opinion leaders, official bodies and institutions

- A relatively small sphere that sits at the intersection of larger national communities

The Eurosphere embodies the European idea, serving as a unique meeting point for diverse communities

- The Eurosphere serves as a meeting point for national communities; it embodies the European motto of unity in diversity

- Although all national communities are somewhat connected to the Eurosphere, France is leading the way thanks to key gatekeepers and bridges whereas Germany and Italy are more detached

National communities do not interact much with one another

- Most interactions and conversations happen within the respective national communities

- Euro-sceptics and anti-federalists are among the only ones circumventing the Eurosphere to interact in a systematic manner above and across national borders

]]>0Linkfluencehttp://www.linkfluence.com/http://us.linkfluence.net/blog/?p=1082015-03-03T13:35:17Z2009-10-21T06:57:08ZLinkfluence is known for its web cartography expertise, but that’s not all we do. Maps are tools, they define a territory, a “playing field”, which we can then mine and analyze. One way of analyzing the context and content of discussions is by creating word clouds: word clouds provide a convenient albeit imperfect overview of [...]

]]>
Linkfluence is known for its web cartography expertise, but that’s not all we do. Maps are tools, they define a territory, a “playing field”, which we can then mine and analyze. One way of analyzing the context and content of discussions is by creating word clouds: word clouds provide a convenient albeit imperfect overview of the gist of a large volume of content. Unfortunately, word clouds are typically used as ‘snapshots’ of said content at a given time. This is fine when looking at homogeneous content, but becomes counterproductive when trying to analyze trends, rise or decline of certain words, brands or concepts over time, particularly when considering the ebb and flow of online conversations. We have been working on this issue for some time, with the objective of combining the convenience of word clouds with a chronological dimension to follow semantic trends. And here it is: “timecloud” allows you to manipulate the time line and update the associated word clouds accordingly. In the following example, which represents a “timecloud” for the brand Apple within the Mac-fans community, one can easily visualize which words, brands, adjectives come and go over the past 90 days. Unsurprisingly, “iphone” and “app store” remain very prominent throughout the entire period, while product launches like “snow leopard” or “tablet” pop up at the time of the launch then recede in the background.

Hence, this “timecloud” not only displays the most frequently-used words over the selected time period, it also shows the evolution of the conversation through the appearance and disappearance of those key words and concepts. It is also possible to toggle the “list mode” (icon in the upper right hand corner, next to the magnifying glass) to display all the words with the same size, including “unused” words (in light grey) for the selected period. When selecting a word on the tag cloud, a graph will appear at the bottom, showing relative volume of mentions over the entire timeline. Using the ctrl key, one can select up to four words and follow their evolution over time.