Facebook Fan Page Creation

A Facebook fan page (or business page, as it is now called) is basically a Facebook page for your business or organization. Don't confuse a Facebook fan page with your personal Facebook profile. There are some major differences which make the fan page a perfect asset to your marketing efforts:

Unlike a personal profile, there is no limit to the number of fans your Facebook business page can have.

A Facebook business page is customizable, and can even contain an "entire website" (FYI, Facebook has recently discontinued the static FBML programming language, which means old fan pages will need to be updated. The new format, however, allows for even more customization and modifications, making your Facebook business page a truly unique marketing opportunity.)

A Facebook business page is an excellent way to build community and generate conversations amongst your customers and prospects. It's a true interactive format allowing for a multi-way dialogue that is priceless for your small business.

You can add an unlimited number of posts, pictures, graphics and videos to truly augment your multi-channel marketing efforts.

Facebook fan pages are crawled by the search engines, which means you'll be getting a Google boost every time to post to your fan page wall.

Facebook fan pages have built in tracking metrics so you'll be able to gain usable insights into your fans, their page views, photo views, interactions, etc.

Your Facebook fan page becomes a subtle form of advertising where you can promote surveys, discussions, events, products and services, and even add e-commerce items.

Facebook creates an easy mechanism for spreading your marketing message and taking your business viral. Because of the social aspect of Facebook, once your business page is established, you'll now have the opportunity of being exposed to an exponential number of contacts and prospects. This helps put you in front of potential customers, drives traffic to your website, and increases your word of mouth exposure.

How Can We Help?

Sure, you can create your own Facebook fan page. But you'll end up with something like this:

Not very vivacious, is it? To really grow your business, you need a Facebook fan page that stands apart, that integrates with your image and branding, that encourages interaction and conversation. You need excitement, you need activity, you need communication. And that's something you'll only achieve with a Customized Facebook fan page.

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"Karen Scharf and her team at Modern Image have been a tremendous help to me and my business. She has helped me in a number of different areas, ranging from giving my speaker focused web site and materials a nice clean look and feel, all the way to offering brainstorming and strategy in the areas of marketing. Karen is a joy to work with as she genuinely cares about those she works with."