To get the party started on Aug. 30, the festival curated a lineup of artists who inspired Dierks’ love of ’90s country, including Travis Tritt, Tracy Lawrence, Diamond Rio and Deana Carter, with a special performance by Dierks’ own Hot Country Knights.

As the Arizona native told Kix Brooks of American Country Countdown, there’s nothing else like his “unique” festival, which combines elements of current country, ’90s country, Texas country, bluegrass and more.

“I’m from out West—that’s kind of where my heart always will be, and so I’m trying to find as many excuses to get out there as possible, so starting a festival in the mountains of Colorado was definitely a little bit selfish, but it’s just a great hang,” says Dierks. “And it’s just a great place to be even if there was no music. This is where I would spend every Labor Day, just sitting in a lawn chair. But you add Luke Bryan, Maren Morris, Mitchell Tenpenny, Jon Pardi, Tenille Townes, Nitty Gritty Dirt Band—we have a whole night devoted just to ’90s country because, you know, I love ’90s country. It’s a very unique festival. There’s nothing else out there like it. And, we also have great bluegrass and some Texas country, so there’s a lot going on. All the things I love are incorporated into this festival.”