â€œOur caffeinated chews and gels have been a big hit so we’re confident that our Mocha Cherry bars will see the same reception,â€ states Rich Hager, chief operating officer at Honey Stinger. â€œCaffeine has become an important part of the daily regimen for many athletes. These bars will provide protein for recovery or an energy-boosting snack.â€

Dark Chocolate Mocha Cherry Pro bars retail for $2.19 each and will soon be available at grocers and specialty retail outlets, as well as online at www.honeystinger.com. Attendees of Outdoor Retailer Winter Market can swing by the Honey Stinger booth #23039 for a sample. Attendees of the SIA Snow Show in Denver, CO can visit Honey Stinger for samples at booth #4147.