TUM WZW

Dipl.-Ing. (FH) Andreas Gabriel

Andreas Gabriel is research associate at the chair of Economics in Horticulture and Landscaping working on the Research project „Statistik Gartenbau Bayern: Fokus Gemüsebau“.

He studied Horticulture at the University of Applied Sciences of Weihenstephan at Freising and was working from 2004 to 2015 as research associate at the Chair of Marketing and Management of Biogenic Resources (MNR), Weihenstephan-Triesdorf University of Applied Sciences (HSWT), (Straubing Center of Science).

Andreas Gabriel was working on several research projects with main focus on empirical market and social research in the areas of Horticulture, Foodstuff, Agriculture and Biotechnology.

Current Research Topics

Market research and consumer research mainly in the horticultural retail sector

Business management in horticultural small- and medium-sized companies