IX.

Development of Kaltura

Kaltura was developed in the fall of 2006 by a team based in Israel. The team consisted of Ron Yekutiel (CEO/Founder), Dr. Shay David, Dr. Michael Tsur, and Eran Etam. At the time of development they had 20 employees. #5

They launched the company at the tech crunch 40 event on September 18, 2007 in San Fransisco. #6

On December 21, 2007 they won the people’s choice award in the video sharing category at the mashable open web awards. #4

In 2008 they were selected as one of the 10 most exciting Israel business startups, as well as one of the “Global 250 winners.” #7

In January 2008 they announced they were collaborating with Wikipedia and other wiki websites to bring up videos in rich media.

Also in 2008 they sponsored a Wikimedia event announcing their support for Michael Dale (an open source video developer) and to support the development of 100% open source video editing source. #8

Purpose of Kaltura

Kaltura is the fastest growing platform on the web and is used by over 39,000 sites! Kaltura enables any site to add advanced video and rich media capabilities including video management, searching, uploading, importing, editing, annotating, remixing, sharing, and advertising. #3

It has a video solution to fit each publisher and industries needs. Its open source technology allows it to be affordable and flexible while proving everything you need to design, develop, and carry out cost-effective video application to any site. The Kaltura platform allows you to collect and ingest content, publish content, manage content and application, and make your own applications. #3

Overall Kaltura is revolutionizing the industry by providing the first and only open source video solution that allows publishers to enhance their website without a hefty cost (it's free!).

How Does Kaltura Work?

Kaltura works in a three step process that starts with collecting / creating, publishing, and managing the content that you created. Outlined below is a more in depth explanation of this process:

Collecting / Creating Content

· Allows the user to important content, or upload original video content.

· Upload multiple files at once

· Have access to the Kaltura Network of content

· Convert media into different resolutions, including High Definition (HD)

· Record directly from a webcam

· Upload directly from digital cameras

Publishing Content

· Create unique players that display your content.

· Create custom playlists

· Distribute content via the web

· Annotations & subtitles

Managing Content

· Manage, administer and analyze all content on site

· Get statistics and analytics of video

By first creating / importing various content through Kaltura, users will then be able to edit the content, and integrate it with other content (if they choose to), or just use their own original content. Once the user is satisfied with the quality of their content, they will be able to create a media player that will display the content. Kaltura works with any code, and on any website, and because of this the content and media player that the user creates can be hosted anywhere on the web. When publishing content Kaltura allows the user to add annotations or subtitles to the video, and create playlists if they have several videos that are related. Kaltura also allows the user to manage all of their creations, gives statistics on the videos, and allows the user to go back and edit previous works. #9

How to Start Using It?

To begin using Kaltura, the only open sourse online video platform, you must first sign up. You must provide a running website name with complete url available and a brief description of your site, along with other information about yourself and how you will be using Kaltura.

After signing up, you will be directed to the Kaltura Management Console(KMC). You will be emailed a password that you will use to enter this site. This password can be changed if you like. According to the Kaltura website, after entering KMC, you can then use the Absolute Beginners page to #3:

Relationship to Other Applications

Kaltura with AthletixNationKaltura is partnered with AthletixNation. With this partnership they try to deliver first rate Division I college video highlights. They integrated Kaltura’s video capabilities and AthletixNation’s online syndicator to serve content to AthletixNation’s publishers. The application is used to allow different publishers to display and manage their video’s by using their own personal ideas. #1

Kaltura and Facebook
Kaltura developed the Friend’s Video Card application for Facebook. This application allows you to start a group video card, invite friends to add photos, sounds, videos and more and then lets you mix together the results. You can then send it to your friends to see what you made. #2Kaltura and Library
Kaltura has joined forces with the New York Public Library, now making 600,000 digital images available to Kaltura users. #11Kaltura and Metacafe
MetaCafe and Kaltura partnered to edit different parts of Heroes Season 2. They made a place where Heros fans can remix preloaded videos, photos and audio from the show's second season. #12

How to Use Kaltura in the Classroom

The use of 'Kaltura: Open Source Video' within the classroom:

Elementary setting:

The use of Kaltura in an Elementary setting can primarily be beneficial when presenting PowerPoint instructional activities to students in order for them to take a hands-on approach to learning about a particular project or to present them with a video pertaining to a specific lesson plan similar to a lecture.

Teachers can present videos to their students in order to present a lesson plan in the classroom while a student is at a computer. The benefit of this is so that each student can be at their own computer and will have a variety of lesson plans to choose from so that various students can be learning multiple, different lessons at one time.

If a student is sick, the use a Kaltura video can be implemented on an internet source in or for a student to access a lesson plan or simply receive information from that day.

Secondary Lesson Plans:

Post-Secondary setting:

For distance learning Kaltura is a highly necessary tool for teachers and students to interact with one another synchronically.

For online courses Kaltura can work in an asynchronic nature allowing student/teacher interaction to complete a course at a different location and a different time.

Kaltura is beneficial for teachers to present lectures from the video/PowerPoint standpoint.

On college campus’s Kaltura is efficient for implementing virtual tours around college’s to aid in a prospective student’s decision making.

It is efficient for posting courses and school work on the internet.

For a social environment Kaltura is great for advertising clubs and social extracurricular activites.

Community tools allow for a more student-centered environment. Interaction can occur with “rich-media upload, recording and importing video, commenting and review and collaboration with others in creating, remixing and annotating.”

If a student is sick, the use a Kaltura video can be implemented on an internet source in or for a student to access a lesson plan or simply receive information from that day.

Post Secondary Lesson Plans:

How to use Kaltura in International Ways?

Kaltura is used internationally by being avaliable through any website on the web. You can upload videos from anywhere to any site.

We made a mini survey of Kaltura of university students in Korea. The purpose of this survey is to get data for basic awareness of Kaltura.

This is our survey contents:
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Hello, Everyone.
We are Education Technology students in Ewha Womans University.
We are going to do survey about Kaltura , open source video application.
1. Have you ever heard the name of Kaltura?
2. Do you know What Kaltura is about?
2-1 If you know Kaltura, have you ever used it?
Thank you for your answer.
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The result indicated most students didn’t know what Kaltura is about and haven’t ever heard the name of Kaltura before. all of students replied “ I don’t know kaltura.” Only 8% have heard before the name of Kaltura but they know kaltura superficially.

As you can find out in the mini survey that we did, the majority of Korean students weren't aware of the web 2.0 tool, Kaltura!! A small number of people have answered yes, but the recognition was only superficial.
Therefore, we thought about the reasons why Kaltura isn't widely used in Korea. In our opinion, two main factors have caused this situation.
1) Different types of operating systems(OS)
Though, internet has made it convenient to communicate around the world, various countries use different OS. This causes a lot of disorder because some internet sites are organized only to work in particular OSs. In Korea, an overwhelming majority uses Windows OS. Thus, many Koreans are very used to utilizing Windows interface sites. They aren't accustomed to other OS based sites, so they'll likely avoid using foreign internet sites!!
2) Foreign language difficulty
Probably, the most serious factor may be the language difference. Many people aren't comfortable using foriegn language. International sites are mostly based on English, thus, this can explain the low recognition and usage amongst Koreans.

*How Apply Kaltura to Korea education?
In case of Korea, few of Constructivism is applied. Also in many case, there are used standardized education method yet.
So If Kaltura will apply to korea education, it can help realization of Constructive education.
First of all, Kaltura will help Children to participate actively at studying, not passivity participation that makes children just receiving knowledge. For example, Children can doing team project that handling Video, and through this, they can use video for learning, and some of them feel fun at video making.
Second, Kaltura can help children’s cooperation learning in that it furnish sharing service that make possible coordination at making video. Children can cordinate when they using Kaltura for their learning and that will be good help for constructive teaching and learning.

*How Apply Kaltura to Ordinary case in Korea?

Nowadays we, Korean, use UCC very actively! We use tools like Nate video tools or Camtasia and so on. So, if Kaltura is introduced to Korea, it may be very useful to all Korean. Kaltura will be used as a one of the tools making video.
It provides us benefits. When people make video about something, they can use this Kaltura tools and upload to any websites. So the other people also can see that video and get information and many interesting things. For example, if we want see the figure skating shows especially Kim yuna’s, we can edit the video file in that program and upload to their blogs.
Of course, users are not expert but ordinary people. So when Kaltura will be introduced, the possibility of using Kaltura in ordinary people will increase and Kaltura will be one of the best media source and also Kaltura’s recognition level goes up!

Business & Industry

Kaltura has two types of solutions for its business model. It has an affordable SaaS solution, or a self-hosted, on-premise installation. They both liberate users from vendor lock-in by giving users access to hundreds of flexible APIs and reference applications in PHP, Ruby, .Net, and Java, and off-the-shelf pre-integrated extensions to leading web platforms, such as WordPress, Drupal, MediaWiki, MindTouch, Moodle, and ELGG. Kaltura also provides commercial services which include professional services, support packages, streaming, hosting, backup and other digital services.#13