Many startups start and end up going in circles, with so many different tasks to get done its no wonder why many companies don't make it past the two year mark. Remember Web 2.0, yea we do too. Where are the majority of those companies? Wouldn't you like to find out how not to end up spinning your wheels and burning cash like it was going out of style? Entrepreneur in Residence at Harvard and Author of the upcoming book The Lean Startup, Eric Ries, spends an hour with us sharing his mistakes and the observations he has seen other startups make so we can avoid committing those same errors which reduce our chances of succeeding.

The Lean Startup is a scientific methodology that when applied can help your company run more effectively and efficiently. It will help you focus on what really matters. Plus, it will get you focused on making money faster once you have a clear direction of what the market wants instead of trying to guess what new features to add.

Whats more amazing is that Eric lays out the first steps for you to start shaping up your business to really make money and WE'VE GOT IT ALL. But be careful once you start watching it you might not finish because, like me, you will have to get back to work implementing all the good stuff Eric is talking about.

If you are ready to be more lean and efficient and tired of spending money where it doesn't count. If you are tired of your spouse and investors looking over your shoulder second guessing your actions, stay tuned. In return for this great content we ask you to support Eric in pre-ordering his new book "The Lean Startup" at this link

The Lean Startup is a trademark and service mark owned by Eric Ries

Highlight points.

How to start thinking about improving your business on the fundamental level to become more efficient. Examples of companies who employed this validation process to identify their vision. What type of assumptions should you be making in the first steps of validating your idea. Learn the three types of fundamental engines of growth. Learn how Zappos employed this methodology to test their idea. Where to go create launch sites quickly to test out ideas. Where did The Lean Startup methodology originate? Learn how to measure the right metrics. How running daily metrics allows the company to get quicker feedback and make adjustments to avoid pitfalls. How to be "Just in Time" not "Just in Case". Why its important to drive the metrics from your master data. What is the churn rate compared to the growth rate? Why its more important to measure what customers do and not what they say. Many many more transformational tactics...