Stop Making Out with Strangers! [VIDEO]

Stop Making Out with Strangers

The majority of salespeople (and websites in general) are trying to French kiss perfect strangers! They’re trying to make out before even knowing the name of the other person! What I mean is this: traditional salespeople, as well as most websites, are jumping into the sales message before finding out of there’s even a fit. Instead, we need to be asking questions, learning more about the prospect’s situation, about their needs and wants, challenges and problems. THEN – and only then – can we move forward with the sales message. (And, in some cases, that means we won’t move to that point at all…and that’s okay.)

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