Posts Tagged "Digital Advertising Alliance"

Consumer choice in marketing took a giant leap forward today with the launch of mobile tools that allow consumers to control data collection across websites and apps on their device. Launched by the Digital Advertising Alliance, “AppChoices” and the “DAA…read more →

On Thursday, DMA partnered with Mobile Marketer to serve up the 5th Annual Mobile Marketing Day at DMA’s New York City headquarters. This intimate gathering of nearly 100 marketers from around the industry allowed participants to sit back…read more →

July 16, 2013 – The Direct Marketing Association (DMA), the 4A’s, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the…read more →

WASHINGTON, D.C. – Rather than embrace recent browsers, implementations from Microsoft and Mozilla that undermine the balance in today’s ad-supported Internet ecosystem, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust…read more →