Hiring new employees is one thing, but keeping them on board is another. CIO Magazine recently interviewed uShip CEO Matt Chasen about what the company is doing to increase worker retention.

Given the technical nature of CIO, the article tends to focus on IT and developers, but the tips shared by Chasen are pretty universal when it comes to keeping employees — especially star employees — happy at any company, no matter the industry or focus.

“What we’ve done well [at uShip] is create a great culture. That is what I have found to be the most effective in retaining and attracting talent,” Chasen told CIO.com.

So is all this retention stuff really working? Consider this: In July 2012, uShip had a 1.5 percent turnover rate, which is half of the national average of 3.0%, according to Bureau of Labor statistics (BLS).