Articles tagged Fuel Hotel Marketing Podcast

Why do the vast majority of shoppers not convert to bookers? Conversion rate on a leisure hotels website can be 1-5%. Meaning between 95-99% of website visitors are not booking online during that session. continue reading →

Fuel Travel Marketing is back with another podcast episode with five recent facts that they've stumbled upon that are influencing everyday decision making. They look at the data, discuss what it means, and tell you how you can apply this new found knowledge to help drive more direct bookings for your hotel. continue reading →

Search Engine Land has posted two articles in the past two years roughly defining the number of searches Google performs annually. In 2015, they claimed Google was performing at least 1 trillion searches per year. In 2016, they claimed that Google was performing at least 2 trillion searches per year. Doing a little simple math, if Google is performing at least 2 trillion searches per year and at least 50% of search traffic is performed via a mobile device, we can safely assume that at least 1 trillion searches per year are performed via a mobile device continue reading →