Beauty by Freyja currently caters to around 50 Korean and American labels, such as Benefit Cosmetics, theBalm, Huxley, Gerard Comsetics and Gesgep.

It is owned by Lux Asia Philippines, a distributor of beauty and luxury products in retail and e-commerce in the Asia Pacific region.

Who is Jeffree Star?

Star is a popular American beauty vlogger and makeup artist known for his frank reviews of various cosmetics products on his YouTube channel. His channel currently has over 11 million subscribers.

Star also has a bad record of being involved in many social media altercations against other names in the beauty industry.

Last August, Star made headlines in the Philippines when he alleged that Filipino blogger Michelle Dy copied the “Jeffree Star Approved” remark for her own content. He claimed that the phrase was trademark.

Interaksyon, however, found on August 2 that there was no active trademark of the catchphrase he popularized at that time. It was registered the next day, August 3.

While Star has been a vlogger since early 2000s, he only launched his makeup line in 2016 as an online concept store. His products are a wide array of lipsticks, highlighters and eyeshadow palettes.

In just a few years, Jeffree Star Cosmetics is now being sold via authorized resellers in many parts of the world, including the Philippines.

To promote his products, Star conducts meet-and-greet and makeup tutorial events, while also using them in the videos he creates for his channel.