Sweetgreen: The Popular Choice

Success has taken the form of many types of achievements throughout history. Currently, success means offering more to customers than just fairly priced quality products or services. In particular, the food industry is required to give more back to their customers. For years, it’s just been about feeding people whatever they cooked up.

Now, people are more health conscious and pay attention to what they’re putting in their mouths. A lot of the big-name corporate restaurant chains can’t easily adapt to the modern consumer’s food preferences. This opened a door for small food chains like Sweetgreen to capitalize and succeed.

Diner responded well to Sweetgreen’s way of doing things. If restaurants could redesign themselves, they’d want to look like Sweetgreen. Sweetgreen has everything from great customer service to big-name investors backing the company’s expansion. It also has a personal connection to customers thanks to co-CEO Nathaniel Ru.

Obviously, technology plays a huge role in most companies’ success. Little known fact, Sweetgreen embraced technology long before most restaurant chains. Thanks to their website and mobile app, 30 percent of the company’s transactions occur online. This makes the service faster, allowing diners to get their food faster and keeps everything moving efficiently.

The co-CEOs also rethought their management strategy after realizing big corporate headquarters wouldn’t work for their company. The most surprising strategy they’ve implemented involves their bicoastal operation. The co-CEOs fly back and forth to grow their company the way they think best; with their own hands.

Despite their confidence now, at first, they were nervous about their idea. They knew Georgetown didn’t have any healthy food options, but they didn’t know if Sweetgreen would survive. After surviving their first winter break on campus, when most of the students are away on vacation, they realized they had something special.

Looking back, there isn’t much that Nathaniel Ru regrets. The only thing he could think of was having not read enough.