Food for Thought

Over the long Thanksgiving weekend I got caught up on a bit of reading while I was trying to work myself out of a slight food coma. Dr. Frank Luntz’ book, Words that Work has a lot of good ideas on how to hone your writing skills. I strongly encourage you to pick up a copy for easy reading.

Here are some rules I thought he really hit on the head:

Use small words. Simplicity counts.

Use short sentences.

Credibility is as important as philosophy. People have to believe what you say to buy it.

Consistency matters. Repetition, repetition, repetition.

Offer something new. Words that work often involve a new definition of an old idea. Sound and texture matter.