The Federal Aviation Agency yesterday ruled that the use of portable electronic devices would be allowed prior to take-off and landing, and we're already seeing the effects of that decision. Both JetBlue and Delta began flights today under the new regulations and Amazon is also finding a way to take advantage of the situation.

Under the guise of thanking the FAA, Amazon today announced that they will be running a promotion on a variety of their Kindle devices. Using the promo code "ThnksFAA", customers can save 15% at checkout on the Kindle Fire HD ($118), Kindle Fire HDX 7"($195), and the Kindle e-reader ($59).

Unfortunately, Amazon's gratitude to the FAA doesn't extend across the spectrum, as the 8.9" HDX and the Paperwhite have been excluded from the offer. Interested folks can head over to the source links to check out all the details, but hurry as the offer is only for today.

On Behalf of Current and Future Kindle Owners Everywhere—Thank You, FAA

You can now use your Kindle from take-off through landing—to say thank you, we’re taking 15% off Kindle Fire HD, Kindle Fire HDX 7” and our <money>$69</money> Kindle for one day only

<location value="LU/us.wa.seatle" idsrc="xmltag.org">SEATTLE</location>--(BUSINESS WIRE)--Nov. 4, 2013-- (NASDAQ: AMZN)—Amazon today announced that to say thank you to the <org>FAA</org>for the recent decision to allow use of portable electronics on take-off and landing, customers can receive 15% off Kindle Fire HD, Kindle Fire HDX 7”, and the <money>$69</money> Kindle for one day only—simply enter the promo code “ThnksFAA” at checkout to receive the special discount.

“We’ve been fighting for our customers on this issue for years, and we are thrilled by the FAA’s recent decision—this is a big win for customers. Delta and <org>JetBlue</org> have already started flights with the new rules—we’re excited to see which airlines are next,” said <person>Drew Herdener</person>, Vice President, <org value="NASDAQ-NMS:AMZN" idsrc="xmltag.org">Amazon</org>. “To say thank you, for one day only we’re offering 15% off Kindle Fire HD, Kindle Fire HDX 7”, and the <money>$69</money> Kindle—happy flying!”

<org value="NASDAQ-NMS:AMZN" idsrc="xmltag.org">Amazon.com, Inc.</org> (NASDAQ:AMZN), a Fortune 500 company based in <location value="LU/us.wa.seatle" idsrc="xmltag.org">Seattle</location>, opened on the World Wide Web in <chron>July 1995</chron> and today offers Earth’s Biggest Selection. <org value="NASDAQ-NMS:AMZN" idsrc="xmltag.org">Amazon.com, Inc.</org> seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.<org value="NASDAQ-NMS:AMZN" idsrc="xmltag.org">Amazon.com</org> and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the <org>Securities and Exchange Commission</org>, including its most recent Annual Report on Form 10-K and subsequent filings.