Brianna Flynn turns her head as a custome enters the Beacon Cinema. The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Monday May 12, 2014. Ben Garver / Berkshire Eagle Staff / photos.berkshireeagle.com

The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Concessions are an import component of revenue for the theater.

The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Concessions are an import component of revenue for the theater. Monday May 12, 2014. Ben Garver / Berkshire Eagle Staff / photos.berkshireeagle.com

The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Monday May 12, 2014. Ben Garver / Berkshire Eagle Staff / photos.berkshireeagle.com

The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Concessions are an import component of revenue for the theater.

Photos of concessions at the Beacon cinema in Pittsfield

The Beacon Cinema in Pittsfield does not allow outside food, and is implementing a more customer-friendly approach to enforcing the rule. Concessions are an import component of revenue for the theater.