Adventure HQ

Leading outdoor sportswear outlet based in Dubai.

Project summary

Adventure HQ approached us to design, build and integrate a number of bespoke Facebook applications to improve their Facebook presence, encourage interaction with their followers and promote their activities.

Incorporating the powerful Facebook tools available, we maximised their presence, promoting interaction from their Facebook fans and driving traffic to their flagship retail location in Dubai.

Responsibilities

Consultation

Front end design

Front end production, HTML, CSS

Facebook application development

Facebook promotions

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Promoting activities

A regular speed climb challenge encouraged visitors to visit the climbing wall in the flagship retail location to compete with other fans for the fastest climber. As well as promoting the next events our promotions offered video guides to improve technique, photos and winners from previous events and encouraged users to join the discussion and invite their Facebook friends to take up the challenge.

Other promotions offered users the chance to win store credit by encouraging interactions such as sharing photographs of their Adventure HQ gear in action on the page.