THE JOURNAL

The IWC Museum Jubilee Roadshow: History in your city and on your mobile device

by Rashunda Tramble

We continue our celebration of 150 years of making beautiful timepieces with the IWC Museum Jubilee Roadshow stopping at Boutiques worldwide and our newly updated app.

Collectors visit an IWC Schaffhausen Museum exhibition

Not too many people have the chance to see an 1875 IWC Savonnette pocket watch (Jones calibre) up close. But now you can, and you have more than one way to experience not just this iconic timepiece, but almost 45 others as well.

The IWC Museum Jubilee Roadshow is underway and stopping at IWC Boutiques around the world. Four sets of timepieces, all highlights of IWC’s history, form the core of a watch exhibition that gives enthusiasts and collectors the opportunity to experience IWC’s past, present and future in one location.

“The roadshow is very important in celebrating our 150 Year Jubilee,” says IWC Museum Curator David Seyffer. “For the first time we are bringing IWC’s history and iconic timepieces to our customers worldwide.”

It was a challenge to organize the global journey for four sets of historical timepieces, but it was a challenge gladly met: the sets make it possible for people in different locations to see the vintage works at the same time.

For the first time we are bringing IWC’s history and iconic timepieces to our customers worldwide.

Featured timepieces

Along with the Jones calibre Savonnette pocket watch, you can also see the 1886 Pallweber version, featuring a white enamel dial, at the roadshow. A Portugieser wristwatch (Ref. 325) from 1954 and a Mark 11 navigators wristwatch are also on display.

You can even feast your eyes on what was known as the most complicated wristwatch in the world in its day, the “Il destriero Scausia”, or a “Grand Complication”. All sets have examples of beautiful works of art that highlighted IWC’s haute horologerie skills.

The roadshow is scheduled to stop at IWC Boutiques in Singapore, Toyko, Dubai, London, Zurich, Paris and Rome. Contact your local IWC Boutique or IWC Representative to find out when you can see the timepieces.

But what if you aren’t in these cities?

Two IWC collectors admiring a display of vintage timepieces

The Da Vinci Quartz Electronic in the IWC Museum App

We’ve got an app for that

Our newly updated IWC Museum app pulls double duty: It’s an audio guide for visitors to the IWC Museum in Schaffhausen and also a roadshow in your hands.

“It’s really convenient,” says Seyffer. “You have the content of the watches and their background stories in your device.”

The IWC Museum app also features a historical timeline that places the design and manufacturing of particular pieces within the framework of world events. It’s a great way to learn about your favorite timepieces whether you’re at one of the roadshow stops, at the IWC Museum or on your daily commute.