LIFEBOOK New Single Brand for All Fujitsu Notebooks

Trusted LIFEBOOK brand represents more than 20 years of Fujitsu’s notebook innovations; two new models extend the portfolio into all-round segment

Munich, May 20, 2010

Fujitsu today announces that LIFEBOOK is now the single brand for its full range of notebooks. A premier notebook brand with a 20-year heritage, LIFEBOOK reflects Fujitsu’s core values of innovation, reliability, green and human-centric design, and is an instrumental component of Fujitsu’s Dynamic Infrastructures portfolio.

Building on more than two decades of Fujitsu’s notebook firsts, the refreshed LIFEBOOK portfolio is made up of a range of models – offering a LIFEBOOK for every imaginable mobile computing need.

Whether it’s accessing corporate networks via embedded 3G/UMTS, preparing a presentation on a widescreen notebook, or uploading pictures to the internet, there’s a LIFEBOOK model perfectly suited to every task. For users who are considering a desktop replacement that packs enough of a punch, looking for an ultra-portable and durable notebook as a companion for travels around the globe, or in need of a versatile tablet PC that swivels in time with an ever-changing working style, there’s a LIFEBOOK model to fit every lifestyle.

A LIFEBOOK for every need

Customers can choose from a wide selection of LIFEBOOK models, ranging from the all-round LIFEBOOK A Series, which are robust, reliable workhorse everyday systems perfect for daily life, to the ultra-portable LIFEBOOK P Series for frequent travelers, and the superior low-weight LIFEBOOK S Series, which deliver the perfect combination of size and performance.

Rajat Kakar, Vice President Clients Group at Fujitsu Technology Solutions says: “By focusing on LIFEBOOK as the single brand for Fujitsu notebooks, we are emphasizing that there is a model to suit everyone’s lifestyle. The LIFEBOOK name is highly respected in the market and is a perfect ambassador for the Fujitsu brand. Across the entire range of Fujitsu notebooks, users will recognize that LIFEBOOK stands for quality.”

Combining German precision with Japanese quality, over the last 20 years Fujitsu has consistently used the LIFEBOOK to showcase groundbreaking first-to-market features, such as the first notebook with embedded 3G/UMTS technology, the first modular notebook, and the first use of eco-friendly system parts made from plant-based materials. Across the entire LIFEBOOK line-up, customers can expect industry-leading reliability, state-of-the-art connectivity and the highest security, even including Advanced Theft Protection to make sure that data stays secure.

Introduction of new all-round models

Fujitsu is introducing two new models to the LIFEBOOK A Series line-up. The versatile LIFEBOOK A530 and AH530 notebooks, designed for both business and home users, extend the availability of the LIFEBOOK brand in the all-round segment. The LIFEBOOK A Series’ 39.6 cm (15.6-inch) glossy or anti-glare LCD in 16:9 widescreen format provides a comfortable viewing experience, and built-in HDMI makes it possible to connect to an external HD display. User-friendly features include integrated WLAN, Bluetooth® and optional embedded 3G/UMTS for high connectivity anywhere and anytime. Even in the price-conscious all-round segment, thoughtful LIFEBOOK features are available, such as a special flat cap spill-resistant keyboard with full number pad, providing for extra ergonomic working and durability.

The Fujitsu LIFEBOOK portfolio meets a range of individual needs and price-points, from all-round models starting from around €399 to high-end models priced at around €2100. Pricing varies according to market and specification.

About Fujitsu
Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see: www.fujitsu.com.

About Fujitsu Technology Solutions

Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 13,000 people and is part of the global Fujitsu Group. For more information, please see: ts.fujitsu.com/aboutus.