Posted on 19 01 2015

Bridgedale to launch Alpine Tour ski sock at ISPO

Bridgedale, based in Newtownards, Northern Ireland has over 100 years of technical sock knitting experience and is well renowned for its’ MerinoFusion range of ski and outdoor socks.

“At Bridgedale and as skiers ourselves, we know that skiers and boarders want socks that will fit close to the foot and deliver day long warmth, comfort and moisture management performance.” says Steve Fowler, MD of Bridgedale. “Winter 2014 season saw the launch of the Vertige and Vertige Light ski socks achieving great success with the very latest performance features including LYCRA Sport fit which was fully complimented with contemporary styling and colour blocking. These socks were extremely successful, especially in North America where, for Fall/Winter 2015, I am pleased to announce that our MerinoFusion performance ski sock collection will carry endorsements from the US National Ski Patrol, the Professional Ski Association of America as well as the American Association of Snowboard Instructors”

“Building on our technical knowledge and sock knitting skills we have developed our latest performance ski sock Alpine Tour. This model features a lightweight MerinoFusion construction with additional underfoot cushioning and toe protection for warmth along with low friction ankle and heel areas for easy boot entry, shin guard for added protection and comfort as well as additional insulation for the exposed calf area. Bridgedale’s unique MerinoFusion yarns deliver balanced insulation and moisture management to ensure all day comfort and performance whilst the overall design has been created to meet the demands of the adventure skier. This sock is at home both on and off the piste as well as coping with the essential; performance requirements to add further enjoyment to backcountry and touring trips” added Steve