Zara’s Love Your Curves Campaign Has Folks Outraged

Uh oh. Zara should’ve taken a note from the Prabal Gurung x Lane Bryant book, as they’ve landed in hot water with their latest campaign. The Spain-based clothing retailer debuted a new line of denim specifically for curvy women, but are promoting the line with an ad campaign that’s anything but inclusive.

The ad features two models standing side-by-side, looking at at the camera, with their rears the focal point of the picture. The ad reads “Love your curves.” Here’s the problem: The two models featured are visibly sample sized.

You would think Zara would know better, considering the line is supposed to be for women who are curvy. We would hope to see a little more range in the sizes represented in the ad campaign. Zara has yet to respond to the controversy, but that hasn’t stopped people on social media from taking them to task. Naturally, Twitter is already sounding off with netizens who have *strong* opinions about Zara’s campaign.

@ZARA not to say that skinny girls can't have curves, but come on. If you want to talk about curves, use girls of ALL sizes. Represent.

Channing Hargrove is a freelance fashion editor and writer in New York City. When she isn’t writing about clothing (or shopping, for research, of course), Channing is writing about life in a tiny studio apartment in a big city — and what she’s wearing — on her blog, Channing in the City.