Direct Mail Flat, 501-10,000 pieces

Window manufacturer Actual responded to a rise in burglaries across Austria with a 10% off promotion on its security windows and a direct campaign. Working with Demner, the company targeted existing clients and prospects, showing them how quickly they could become victims of burglaries themselves with a “robbed” envelope. Traffic on Actual's website jumped and sales of the window increased by 21%.

Creative Director/Art Director
Hannes Boeker

Creative Director/Copywriter
Sebastian Kainz

Art Director
Rene Pichler

Copywriter
Alistair Thompson

Finalists

Business To Business Card
Agency: DDB UK
Client: The Financial Times
CDs: Guy Bradbury, Scott Walker