Argentinian Coke Commercial About Parenthood

This Ad Perfectly Captures What It's Like to Be a New Parent

A commercial promoting Coca-Cola's new Argentine soft drink, Coke Life, will speak to parents in a way that few advertisers have successfully accomplished. In one minute, the ad — the brainchild of Santo Buenos Aires — captures the thrill of pregnancy, the exhaustion of having a newborn, the frustration of trying to do, well, anything, with a toddler, and the pure joy of being a parent. Watch, relate, and share with your favorite moms and dads. They'll be glad you did.