72 hours: is the duration of a communal interactive creativity workshop event. While artists meet to work on various projects, observation will take place from distance to learn and understand the content given in each workshop that is taking place during the three day art-based event.

This will allow space for a cross-disciplinary approach - observing typographic movement of the Arabic & English letters used by participants through human expression, mood and rhythm.

Design assessment of artistic potentials’s input, implementation, reflection and outcome. The purpose is to pick insights, get inspired and develop the final logo design for the overall event based on the use of the workshops’ concepts, techniques, and tools.