What’s your personal brand? Do you have a hard time guessing what mine is? It’s purple! I have purple hair and I always wear purple, but you know what? It really, really works. When I started getting into the digital marketing world and going to different conferences, I literally knew nobody. I have had purple hair and have worn purple for almost 10 years. I would go to conferences and make introductions, talk to people and then I would see those same people at other conferences a year or more later and I quickly noticed that people remembered me from past conferences. They would even tell me where we had met. I did not remember them but they remembered me because of the purple I was wearing.

Purple is my personal brand and I completely embrace it. I lean into it. It’s the colors of Formula Done. It is who I am and what we are doing. You can find my purple brand all over our posts and in everything we’re doing. So, what’s your personal brand? How are people remembering you? What are you doing consistently that is making people remember you?