One of the most common problems you face as a WordPress website owner is to know how to increase the revenues you get from the promotions, affiliate links, or advertisements you include in your sidebars. As you can imagine, the answer is running a split test in your WordPress site and, in particular, a split test of the widgets you use in those sidebars.

From the moment a visitor lands on your site, the navigation menu of your website provides an overall idea of what you offer, prioritizes what’s important, and directs the flow of traffic where you want it to go. Therefore, a split test of the display order and titles of your navigation menu is well worth for improving your conversion rates.

Heatmaps are a graphical representation of mouse events, including click and hovering events. The information depicted in a heatmaps helps you to understand what visitors do while browsing your website and can easily lead to insights you can’t find using other methods. With Nelio A/B Testing you can easily create them and you’ll see how useful they are!

Learn in this video how to easily create an A/B test of a call-to-action button of your landing page with Nelio A/B Testing. Note that when it comes to conversion rate optimization, your call-to-action buttons are critical elements in your landing page. Test them with Nelio A/B Testing to analyze the impact of each alternative.

When trying to increase the online revenues of your websites, you can optimize your conversion rate. This post shows you some tips that you should always follow to maximize how many window shoppers you convert into customers

Think about your latest test. You had a hunch that a certain change in your website would lead to more conversions, didn’t you? But you didn’t know for sure… otherwise, what’d be the point of A/B Testing, right? A/B Testing is 50% science, 50% luck. Let’s focus on the scientific facet of A/B Testing and try to design better experiments. Be systematic. Be accurate. Complete this checklist and reduce chance.

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