Social Media

As of 2019, 90% of adults have access to and use the internet in the entire US with 72% of them owning social media accounts. Additionally, 58% of Americans use the internet to search for products and services, as well as research about the products/services they wish to buy (through search engines and social media). …

Business-to-business (B2B) companies often invest a significant amount of money in tastefully-designed and optimized websites and compelling ads to reach their audience. Some of them make the mistake of leaving out their social media accounts in the plan, and not leveraging them enough to gain leads. According to a whitepaper from market intelligence firm International …

How much are you willing to spend to advertise your business? More importantly, how much should you spend to position your company in a way that will attract clients? For many, the success of a company is based on how much that company can afford to pour into its advertising department. While this is partly …

Accuracy is the critical element of all residential and industrial applications dealing with liquid and gas flow. Technology has thankfully taken the guesswork out of the flow of liquid and gas. It is thus now possible to have an instant flow readout on a computer display so that you can regulate the flow of your …

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits. Half of the businesses in the …

When you’re starting a business, your priority is to make as much profit as you can without raising the overhead cost too much. With that in mind, you’re always trying to fight the urge to upgrade your hardware and your systems just so you can keep your costs down. But when you’re starting to expand, …

Because the Internet is an open environment, it is easy for those with the intention to hack into people’s computers. There are ways to protect your network, but not everybody knows these. According to Norton, some 516,380 small businesses became victims of cybercrime in 2017, resulting in an average downtime of 25 hours. Big cities, …

Managing partner, senior vice president, chief accountant — these are some positions in a corporate structure that graduating students have heard of and are likely gunning for in their first five years as working adults. However, several positions in the job ladder that have good benefits and stability are often overlooked in favor of the …

Coworking and shared office spaces can significantly cut your overhead if appropriately used. Large corporations or big businesses can expand their operations and hire new personnel without the need for a bigger office. They can set up temporary satellite offices when the need arises and hire temporary staff to do the work. Entrepreneurs can run …

Where do ideas come from? No one comes up with great marketing ideas without being influenced by someone or something. So, when you feel stuck, just go out and look around. The next marketing idea might just be around the corner. Feeling lost? Here are some places to start looking. The Facebook Wall Technically, this …