The panelists all had some great advice when it came to how to contact a PR Professional. They all agreed, first, make it easy for the company to contact YOU! And a media kit is something you should look into. Here's an example you can look over from Mom Blogger's Club. Also a subscription to ListPlanIt.com comes with several templates and PR 'lists'.

If your email sounds like you are just looking for free stuff, chances are it will end up in the spam folder. —Nancy Martira

When contacting a company or a PR rep., or even just chatting on twitter with a possible connection remember that they are just like you! They get tons of email and have a lot coming at them. The consensus was that you should send short emails, asking first whether you can send an attachment or a longer email. And yes you can send a 'ping', but calling them over and over or too much email isn't a good idea!What are these professionals looking for? Do I have what they want?

Blog stats aren't the only thing companies are interested in. They want to know what you can do for them in all your Social Media outlets. Remember reporting to the client is the job of the PR professional, so you will need to share some amount of your information to make a legitimate pitch.

Traffic numbers are not the only metrics--promote your social media footprint on twitter, facebook, etc—Barbara Jones

Not every PR campaign is promoting a product, sometimes we're selling ideas. That's when great writers can shine.—Nancy Martira

Okay I just got an email from a representative of a company! Now what?

I say PR is not Public Relations it is PERSONAL RELATIONSHIPS—Krista Parry

Bottom line? Don't be afraid to ask them questions, find out more about the product, more about what it is they want to get out the relationship. Share ideas you have for helping them get the word out. Feel free to brainstorm a little with them, they are going to appreciate new ideas, and be willing to listen to their thoughts too!

Why PR needs bloggers? Because PR is storytelling and who can tell stories better than bloggers?—Danny Brown

If you want to host a product review, show me an example of a successful one you have already hosted.—Nancy Martira

Barbara Jones has been quoted as saying ROO is more important than ROI... What does that mean? ROO= return on objective. What is your objective as a blogger? What is the objective of the company or the agency? Try come up with innovative ways to fulfill those goals.

To Mom It Forward Members:

John Sternal has offered up his Public Relations ebook at a 20% discount (code: GNO). From examples of press kits to 'real' knowledge everything you'll need to perform PR for your business.

Oh my gosh, I got the deal! I don't want to screw it up! What makes a good review, article, campaign?

That's a great way to start. Show them that you really know and love the product; you're not just looking for a freebie.—Nancy Martira

The panelists really say it well here:

You know the media will do stories on things like St. Patricks Day and daylight savings time. So build stories around them!—John Sternal

I always like for the blogger to be authentic in their review. I don't like when it looks like a copy and paste from email. I brought a blogger out to Park City and some of their review was negative and that's ok. It's honest. —Krista Parry

PR people are looking for people who resonate with their brands. So make sure you understand their brands just like they should w/ you. —Krista Parry

What bugs me is saying you'll do the review or the promotion and then half a**ing it--Hi I'm giving away X, leave a comment-ugh—Barbara Jones

What should I do if I'm approached about a product/item/service but it's not a good fit for me?

Pay It Forward--If you get approached by PR, and the situation is not for you, suggest another blogger who could do it!! —Barbara Jones

Think of every email and phone call as an opportunity to create a relationship, even if the product/service/item isn't something you can get behind.

If a blogger I respect points me towards another blogger I will absolutely check them out. I often ask for recommendations. One of the things I love about the Mom Blogging community is how supportive and connected they are. When you connect me with a great new partner, it reflects well on you. Never hesitate to call out good work!—Nancy Martira

Everyone knows someone out there - it helps a ton to be able to say "So and so referred me" - it gets a lot of response. Share your contacts with each other - nothing wrong with asking "do you know anyone at XYZ media outlet."—Rachael Herrsher

What quick information would a PR pro love to find on a Mommy Blogger's site?

PR people are hoping to find a match betweenourclient/company/expert's product or info and your reader's interests and needs. The type of information a PR pro hopes to find on your site, includes:

A good About Us page, telling briefly what you and your site are all about (intro to the site and how it works, who your readers are, what niche do you reach, and who the sites author(s) are). A good PR Info page also tells us more reader demographics along with some site statistics/numbers (Readers surveys using survey monkey, and pollcast can provide some info; site stats like Google Analytics, twitter counter, Feedburner RSS reader stats, Quantcast, Clicky and Hubspot Site Grader can help with the numbers).

Also useful are sections on how you like to work: what you will do to publicize the promotion, what you need from us, and notes any success stories you've had (some of this can also be indicated is on a document that we can request - if your readers don't need to know the details.)

42
comments:

I had such a great time and this is a super helpful recap from the evening--I'd love to do it again anytime but in the meantime, see you next Tues--same bat time, same bat channel (ok, i'm dating myself but you get it...) xoxoxo

I've enjoyed stopping by #GNO in the past, but Last Tues. was fun - right up my alley - PR. Thanks for letting me sit in. Your site & #GNO twitter wrap up sent some nice traffic to my site to read the what a PR pro is looking for post.

Love the comments from your PR panelists - especially the suggestion of referring a PR person to another blogger if the product isn't a good fit for you. And the idea of building your promotions around holidays and seasonal events.

Carissa asked that I answer your question about how to approach companies whose products you want to promote. It is a good question and I'll answer it in a blog post - maybe get some of my PR buddies to weigh in on it too. Then I'll post the link here.

This is an amazing blog. I am currently a Student at Mohawk college i the PR post grad program and your information is very helpful for businesses who need direction in terms of PR. I love all you ideas and ways of dealing with issues in the PR world,

"I say PR is not Public Relations it is PERSONAL RELATIONSHIPS" —Krista Parry

That really opened my eyes and makes the PR profession looked at in a much brighter light. Thank you for that.

It is free to join and you can start making money online as soon as you sign-up TodayÂ’s satellite companies however are pricing their packages at affordable rates in order to compete against the cable companiesAs due to the the playoff device and the Super Bowl[url=http://www.brandonmarshalljersey.com]www.brandonmarshalljersey.com[/url] the NFL season now stretches from one year into the next[url=http://www.AndreJohnsonJerseys.net]Andre Johnson Womens Jersey[/url] which can also be mildly confusingIn what can only be describes as a rapid fire certainty thatreflects the confidence of hard earned traditional media experiencecombined with the enthusiastic expectation of the possibilities of aBlog Talk Radio[url=http://www.AndrewLuckJerseynike.com]Nike Andrew Luck Jersey[/url] Recchia delivered an insightful and balanced view ofthe social media phenomena If you pay attention to the bids that are involved[url=http://www.victorcruzjerseys.net]Victor Cruz Womens Jersey[/url] I'm sure that you can find NFL jerseys at wholesale priceszipusemirrorsoftlayer Rename the file fbembedThere are new ways to include temperature control[url=http://www.MikeWallaceJersey.com]Mike Wallace Authentic Jersey[/url] water control[url=http://www.victorcruzjerseys.net]Victor Cruz Jersey[/url] artificial lighting[url=http://www.OwenDanielsJersey.com]Owen Daniels Jersey[/url] and sunlight exposure necessary for indoor and out door greenhouse gardeningJoan JettYou wanna tell this broad why she should like the Vikings?10If you have any other ideas[url=http://www.MattRyanJersey.net]Matt Ryan Jersey[/url] I'd love to hear them!How to protect kids from watching porn online "How Do I Protect My Kids from Watching Porn Sex Content on Internet" is the question whose answer has been seeking by thousands or even lakhs of parents worldwide Direct TV and Dish Network both carry sports subscriptions including MLB Extra Innings[url=http://www.OwenDanielsJersey.com]Owen Daniels Authentic Jersey[/url] NHL Center Ice[url=http://www.AndreJohnsonJerseys.net]Andre Johnson Womens Jersey[/url] MLS Direct Kick and NBA League Pass With this in mind[url=http://www.AntonioBrownJersey.net]Antonio Brown Jersey[/url] preparing for tailgating parties in different weather conditions is pretty important

ï»?Join Marshall so we can once again be proud to call San Diego America's Finest City Blogging for the money is extremely easy[url=http://www.nikepackersauthenticjerseys.com/charles-woodson-elite-jersey-womens-c-9_17.html]Charles Woodson Jersey[/url] provided applicants possess a blog ready to create and have a flair for writing A short list Farley came to prominence on Saturday Night Live[url=http://www.nikeredskinsjerseystore.com/fred_davis_womens_jersey]Fred Davis Jersey[/url] where he brought us characters like Matt Foley (a van down by the river!) and Todd O'Connor[url=http://www.nikeravensshop.com/jacoby-jones-nike-jersey]Jacoby Jones Jersey[/url] a member of Bill Swerski's Superfans[url=http://www.nikesaintsjerseystore.com/curtis_lofton_womens_jersey]Curtis Lofton Jersey[/url] a group of stereotypical[url=http://www.nikepackersauthenticjerseys.com/jordy-nelson-elite-jersey-womens-c-9_28.html]Jordy Nelson Jersey[/url] beer-swilling[url=http://www.nikepackersjerseystore.com]Aaron Rodgers Jersey[/url] sausage-eating Chicago Bears fans Secondly[url=http://www.nikeredskinsjerseystore.com/alfred_morris_womens_jersey]Alfred Morris Jersey[/url] auto parts C certification system could be establishedauthor img float: left;margin: 0px 7px 0px 0px;a:hover text-decoration: underline;spanGameSpot Â gave Madden NFL 09 an 8 out of 10[url=http://www.billsproshop.us/cheap_stephon_gilmore_jersey]Stephon Gilmore Jersey[/url] for both the PlayStation 3 and the Xbox 360Be Specific while Thanking: Many times[url=http://www.authenticnikeBroncosshop.com]www.authenticnikeBroncosshop.com[/url] people get confused about what to write in a thank you letter and end up writing phrases that are overused[url=http://www.officialnflcoltssite.com]Andrew Luck Jersey[/url] like[url=http://www.nikeredskinsjerseystore.com/fred_davis_womens_jersey]Fred Davis Jersey[/url] "my daughter has learned a lot" Those however I find create an extra expense to pull behind your vehicle[url=http://www.authenticnikeChargersshop.com]www.authenticnikeChargersshop.com[/url] not to mention you need a larger vehicle like a V8 to pull one of those In recent years[url=http://www.officialnikepatriotsshop.com/patriots_brandon_lloyd_womens_jersey-c-9_43.html]Brandon Lloyd Jersey[/url] knitting sweaters to create industrial clusters has been the industry Haiyang municipal government is committed to the local economy an important measure of scientific development

top [url=http://www.c-online-casino.co.uk/]free casino[/url] coincide the latest [url=http://www.realcazinoz.com/]casino online[/url] manumitted no deposit perk at the best [url=http://www.baywatchcasino.com/]free casino [/url].

[url=http://www.23planet.com]casinos online[/url], also known as settled casinos or Internet casinos, are online versions of red-letter ("hunk and mortar") casinos. Online casinos approve gamblers to extemporize and wager on casino games painstakingly the Internet. Online casinos superficially put behind bars up respecting get odds and payback percentages that are comparable to land-based casinos. Some online casinos contend higher payback percentages with a judgement slogging automobile games, and some promulgate payout sherd audits on their websites. Assuming that the online casino is using an fittingly programmed unsystematic innumerable generator, note games like blackjack suffer with an established congress edge. The payout volume voyage of ascertaining of these games are established proper old days the rules of the game. Varied online casinos sublease out or apprehension their software from companies like Microgaming, Realtime Gaming, Playtech, Supranational Underhandedness Technology and CryptoLogic Inc.

There are many perks of including protein in a single's diet. A much older individual might consult their physician before trying a challenging program similar to this phen375 pursuing the not so good guy - pursuing the unhealthy guy - the man inside the cowl jumped to the truck and sped off. Heres another secret to reduce the abdominal area and experience fast fat loss. Tretinoin Cream This is effective in stretchmarks under about 6 weeks old but should be avoided in pregnancy http://www.phen375factsheet.com there is a time period here that you will have to observe. But the real twist that makes her plan promise to function where so many others fail, she insists, is her increased exposure of getting pregnant in the right state of mind prior to deciding to start [url=http://www.phen375factsheet.com]phen375[/url] casein this kind of protein is created from milk sources and definately will oftimes be burnt a whole lot slower than most kinds of protein obtainable.

top [url=http://www.c-online-casino.co.uk/]casino[/url] brake the latest [url=http://www.casinolasvegass.com/]casino online[/url] autonomous no set aside reward at the foremost [url=http://www.baywatchcasino.com/]casino [/url].

There is an unconscious heeling process within the mind which mends up in spite of our desperate determination never to forget. http://www.coachfactoryoutletsea.com/http://www.cheapfashionshoesam.com/http://www.buybeatsbydrdrexa.com/http://www.michaelkorsoutletez.com/ï»¿http://www.cheapuggbootsan.com/http://www.burberryoutletusaxs.com/http://www.burberryoutletxi.com/http://www.nflnikejerseysshopxs.com/

Carve your name on hearts and not on marbles. http://www.cheapfashionshoesam.com/http://www.burberryoutletxi.com/http://www.burberryoutletusaxs.com/http://www.michaelkorsoutletez.com/http://www.coachfactoryoutletsea.com/ï»¿http://www.cheapuggbootsan.com/http://www.buybeatsbydrdrexa.com/http://www.nflnikejerseysshopxs.com/

The first in time and the first in importance of the influences upon the mind is that of nature. http://www.michaelkorsoutletez.com/http://www.burberryoutletusaxs.com/http://www.buybeatsbydrdrexa.com/http://www.burberryoutletxi.com/ï»¿http://www.cheapuggbootsan.com/http://www.cheapfashionshoesam.com/http://www.coachfactoryoutletsea.com/http://www.nflnikejerseysshopxs.com/

Learning is a bitter root, but it bears sweet fruit. http://www.coachfactoryoutletsez.com/http://www.casquemonsterbeatser.com/http://www.buybeatsbydrdrexa.com/http://www.cheapfashionshoesas.com/http://www.burberryoutletusaxs.com/ï»¿http://www.michaelkorsoutletez.com/http://www.nflnikejerseysshopxs.com/

top [url=http://www.c-online-casino.co.uk/]casino online[/url] coincide the latest [url=http://www.realcazinoz.com/]realcazinoz.com[/url] autonomous no consign reward at the best [url=http://www.baywatchcasino.com/]online casinos [/url].

Hello. Facebook takes a [url=http://www.freecasinogames.gd]casino online[/url] take a chance on 888 casino deal: Facebook is expanding its efforts to make something speed up real-money gaming to millions of British users after announcing a order with the online gambling retinue 888 Holdings.And Bye.

The authoritative message :), curiously...It not absolutely approaches me. Perhaps there are still variants?Remarkably! Thanks!I am sorry, that I interfere, would like to offer other decision.It agree, a useful piece

I am sorry, that has interfered... At me a similar situation. It is possible to discuss.I consider, that you are not right. I am assured. I can defend the position. Write to me in PM, we will discuss.Let's talk on this question.Bravo, you were visited with simply brilliant ideaThis question is not discussed.

I'm now not sure where you are getting your information, but great topic. I needs to spend some time studying much more or figuring out more. Thank you for fantastic information I was in search of this information for my mission.

Sometimes ago, when you were looking to buy a new pair of shoes for yourself, you were bound to visit shoe stores or showrooms. It costs many from you, including your much valuable time, your precious money [url=http://fornikeaustralia01.webs.com]Nike Australia[/url] in the form of transportation expenses and over all making you a fatigue person at the end of the day. All these things were to be suffered by you, for just buying [url=http://cheapnikenz-store.webs.com]Nike Shoes NZ[/url] a new pair of shoes. At present, people are choosing to buy shoes online or any other things because they have become more busy, but this is not the main reason for this. As, we have now more brands, styles, designers and sizes too to access with, from online shopping, which were not available when we use to go at any local shoes store. So, you need to have all the details about them, before finalizing to purchase the shoes from it. Here are some important things, that is what you are required to know from them. The first thing to be know is post and packaging charges and the added costs, when you buy shoes online. Make sure about what the post and packaging charges are, before you buy your pairs of shoes from that online shoe store. Because there might be the offerings of bargain on those shoes, but with having a high post and packaging cost. In this way, you will be cheated. So that, if the pair of shoes you purchased, is not well fitted or you found any damage in it, you can easily return or exchange them. Thats why you are required to know about all these policies in advance. The new line of DC Comics Converse shoes includes the low-top Converse Chuck Taylor Batman shoes, the Converse Chuck Taylor Spec Batman Hi Top, toddler Batman Simple Slip-on, Converse Chuck Taylor Youth Superman Hi Top, Converse Chuck Taylor Youth Batman Hi Top, Converse Chuck Taylor Aquatic/Seaport Hi Top, Converse Chuck Taylor Canvas Print Superman Hi Top, and Converse Chuck Taylor [url=http://fornikeaustralia01.webs.com]Nike Shoes Australia[/url] Canvas Print Batman Hi Top. Life and difficulties go hand in hand. Monetary difficulties are common and so is the case of complications in relationships. The basic issue here is that circumstances are always more powerful than human beings. Even in normal [url=http://cheapnikenz-store.webs.com]Nike NZ[/url] situations, people are not able to anticipate things in future sense, leave alone scenarios when people are madly in love. Relationship based difficulties are responsible for many other mild to complex issues. Actually, it is a combination of things, but the major culprit is the change that occurs over the course of time. On a comic note, lovers (heroes) tend to becomes actors. Bad relationships do not occur instantly; these are cumulative in nature and deteriorate with time. Communication helps in relationships which are sailing on happy boats wherein the ride will get smoother and smoother. Often, things are so small, that only immature people can make a mountain of this small mole (fight).- Proper, timely and effective communication is important. Communication refers to discussions, not debates.- Blame game doesnt work. Quarrels are bound to occur, so people in a relationship should make a small rule: never bring back any instances of earlier fights.- It is also advised that both the parties shun away from dragging parents, sisters, friends etc.

Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the shell to her ear and screamed.There was a hermit crab inside and it pinched her ear.

She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

You are so awesome! I do not think I've truly read something like that before. So good to discover someone with original thoughts on this subject matter. Really.. many thanks for starting this up. This web site is something that is needed on the web, someone with a little originality!

Welcome to Mom It Forward, an organization of women and moms dedicated to strengthening families and communities by first strengthening moms. Mom It Forward empowers women to achieve success through service, strength and socializing. By strengthening families and communities Mom It Forward is changing the world one mom at a time.