My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache.

Marketplace.org Artists use social media to make an "Insta-grand" Marketplace.org If you have a large social media following from your former rap career, like Victor Vazquez, finding buyers on Instagram and Twitter may work for you.

By Aaron D. Johnson The fallout from the Penn State s*ex abuse scandal is widening. It is becoming more and more evident that many high level officials at the university knew something was wrong within the program.

Ever have this happen?You’re sitting at your desk, you’ve just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think to yourself…“This is a winner.”Then, you sit back and wait for your readers response.Several hours later you return to your post anticipating favorable likes, re-tweets, and shares.“WHAT!”“No re-tweets, likes, or shares!”...Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls.Are you missing any of the following content writing secrets?...

The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information. We need to toss the marketing and get back to creating great content.

Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone.

With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago.

The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content....

All these apps and services are generating cascades of data about our quantified selves. But most of us are not equipped with the knowledge—let alone with the time—to dive into all that information, develop theories, and make recommendations. That's what trainers do in the physical world. And that's what they should be able to do digitally—far more efficiently and precisely than they can today.

By their nature, best practices tend to be generalizations. Typically, they don’t specifically address your unique situation, opportunities and challenges.

In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with endless amounts of content to do with best practices.

This is great. It’s awesome to have such an amazing collection of content on social media best practices. If you’re unsure about how to tackle a certain challenge, conducting a quick search for best practices in that area can be a lifesaver. If you want to validate your thinking, benchmarking against best practices can provide a great deal of relief and help you proceed with confidence.Best practices can be supremely helpful to study, understand and follow...

These B2B email marketing best practices are a great guide to helping you discover the ideal ways to reach your audience. (Using email is an essential marketing practice. Learn how you can boost your success.

How can we better define the quality of branded content and entertainment? Recent contest judging suggests some criteria. Branded content and entertainment should be simple: produce a content property inspired by a brand, and delight an audience with its entertainment value or usefulness. It works for brands like Red Bull and Unilever, just as it works for Netflix or ESPN. In 2013,

I’ve been the jury president at the Dubai Lynx International Festival of Creativity for its inaugural Branded Content and Entertainment category, and a jury member for the annual One Show Entertainment. Regardless of where the event occurred, both juries were challenged to answer the question: what is good branded content and entertainment? Like Hollywood, with its guilds and unions establishing the criteria for how talent is paid and credited for work, we need to better define how branded content and entertainment is awarded and ultimately perceived within the industry. The following are questions we should ask to determine the work we should celebrate....

SEO enthusiasts and online marketers alike are abuzz over the unveiling of Penguin 2.0, a new generation of algorithms that specifically target web spam. The previous Penguin update simply checked out a site’s home page, whereas this new generation takes a deeper look within the subpages and considers smaller details. This means that it’s getting harder to disguise spam, and fresh content is a must.So what’s changed?Penguin 2.0 essentially aims to locate sites that serve as an authoritative voice on a subject, thus providing these pages with a boost in the rankings. The new algorithms punish “black hat SEO” which refers to unethical or unsavory tactics that a site may use to try to boost its Google ranking. This may include buying links, scraping content from other webpages, or overloading the site with keywords and ads.How do I stay in favor with Google?This is pretty simple: if your site is creating regular, unique content that considers the reader, you will do well in Google’s index. It’s also important that this content has some substance to it, and is high quality. Quickly throwing an article or blog together doesn’t count; providing the reader with useful information does....

Watch out for product jargon and corporate speak...The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon laden corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right....

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.