Fighting Fake Likes – Facebook Ups Its Game

Brands may have a million fans on their social media pages, but only a fraction truly engage with them. Where is the rest of their audience? This conundrum has been haunting businesses a lot lately. After all, the number of likes, shares and comments determine your success in customer engagement.

The issue of fake likes and fraud has hit Facebook in full force. To combat this, Facebook has been working hard to put a full stop at all the fraudulent activity, especially around fighting fake likes – and there has been progress. As a result, two major improvements have been made.

Pattern Recognition
They have made major advances in identifying click farms, fake accounts and malware. When they spot suspicious patterns of likes coming from or to a specific account, they investigate it and stop it. This has put a lot of vendors selling fake likes, out of business.

Telling This To The Page Admins
Facebook sent notifications to all page administrators, explaining the sudden drop in likes and fans. They introduced this updated feature in March 2015 and since then 200,000 pages were notified and protected from the fake likes.

As Facebook clearly puts it,

“Businesses won’t achieve results and could end up doing less business on Facebook if people they’re connected to aren’t real. It’s in our best interest to make sure that interactions are authentic.”