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TIBCO CMO Thomas Been Named Marketing Executive of the Year

Been Honored as Gold Winner in 6th Annual 2017 PR World Awards

Palo Alto, CA

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30 May, 2017

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TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced its chief marketing officer, Thomas Been, has earned the prestigious PR World Awards® for Marketing Executive of the Year. The coveted annual PR World Awards program encompasses the world's best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world. Organizations from all over the world are eligible to submit nominations, including public and private, for-profit and non-profit, largest to smallest and new start-ups.

As CMO, Thomas successfully drives TIBCO's company-wide marketing initiatives with measureable results—streamlining processes, improving metric accuracy, augmenting leads, and increasing conversion rates. Under Thomas’ leadership, the TIBCO marketing department has implemented an improved content engagement platform and embraced a new lead management process, enabling Thomas' team to increase customer engagement and conversion. Furthermore, Thomas' contributions to TIBCO's marketing strategy have been recognized as best practice, as other companies reach out to TIBCO for guidance on adopting the same tools and methodologies.

"We're delighted to see Thomas recognized with this esteemed industry award," said Murray D. Rode, chief executive officer, TIBCO. "It's a well-deserved achievement that serves as a testament to his forward-thinking and innovative approach to digital marketing, as well as his outstanding leadership, which has delivered tangible results, including an expanded pipeline and more than double the revenue generated from marketing programs."

Winners will be honored in San Francisco on Monday, June 26, during the annual 2017 SVUS Red Carpet Awards Ceremony Dinner.

About the PR World Awards

PR World Awards® is the world's premier public relations and corporate marketing awards program created to honor and recognize industry-wide and peer achievements and best efforts of agencies and in-house public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements. The Annual PR World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG's Global Excellence Awards, Network Products Guide's IT World Awards, Pillar World Awards, and Women World Awards. Learn more about the PR World Awards at www.prworldawards.com

About TIBCO

TIBCO enables digital business solutions through smart technologies that interconnect everything and augment intelligence. This combination delivers faster answers, better decisions, and smarter actions. TIBCO provides a connected set of technologies and services, based on 20 years of innovation, to serve the needs of all parts of an organization—from business users to developers to data scientists. Thousands of customers around the globe differentiate themselves by relying on TIBCO to power innovative business designs and compelling customer experiences. Learn how TIBCO makes digital smarter at www.tibco.com.

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TIBCO and the TIBCO logo are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.