How To Develop A $200M Mobile Game App

The smartphone app Candy Crush has become some sort of cult phenomenon. The game, in which you match up like pieces of candy to crush them away, is 100% free to download. However, the app will generate over $200 million for software developer King.

Nicholas Lovell of the Wall Street Journal explains in the video below which three key factors are leading to the game’s success and need to be replicated by anyone hoping to design their own money-making mobile game.