In an interview on Nichepursuits.com, Brian Dean states he spends as much as 10 hours promoting a new post on his site. For some of us, that may seem like a lot – but he only publishes about 11 posts a year. The times before, he was publishing far more posts but doing less promotion.

Brian says,

I’m a big email guy. This has given me the best ROI. I like to do a “content roadshow” for my content.

I usually just Google keywords related to my content and find other bloggers. Then I reach out to those people that come up in those results.

I will send an email and just ask if they want to check it out. If they are interested, I’ll send the content and ask them what they think. It’s very simple.

People will thank you and share it with their audience.

Step #1 – Big, Well-Written Content

Publish content that really engages your audience. Write a “How-To Easily”, a “50 Free” or even a “The 10,000 Word Guide to” that would really interest a lot of people. Having a set of quotes by frequent and familiar bloggers to your audience will help cement the authority of your article.

Step #2 – Google Search for Bloggers

Now it’s time to find some bloggers that would enjoy reading your post. Brian Dean says he doesn’t ask people to share his post. He only asks them to read it and let him know if they liked it.

Simply introduce your blog and the post you are sharing.

Use a precise and engaging subject line.

Understand that emails often get deleted, so don’t mince words and get to the point fast.

Be friendly and truthful.

Step #3 – Email Even More

To really step up your email promotion of your post, do a more broad search for people who would enjoy your post. If you are in the culinary niche, not only could you email foodie bloggers, but also those that have their own websites and frequently comment on foodie blogs.

You can also find out about brands that may be interested in featuring your article link – reach out to them via Facebook fan pages or directly to their marketing email.

Reach out to other audiences that may relate to your content well.

Reach out to brands that are relevant via Facebook Fan Pages, or email directly to marketing email addresses.

Establish a bit of rapport by being a regular, useful contributor to Branded Fan pages to ensure you get noticed.

Cautionary Note:You may be able to use the same approach that you used with bloggers as with businesses, but you must present the topic professionally – that means spell check, grammar check and read through your email a bit more to ensure it doesn’t go to the Trash as soon as it hits their inbox.

Other tips:

Research the best time to email your busy bloggers and email them around that time. Mornings can work well, but if you’re in a different state you’ll need to calculate for the difference.

Send a follow up email if you didn’t hear back. 2-3 follow ups that are super quick as very useful. Some people altogether miss emails, even if they’re in their inbox!

Will you try this approach to get more traffic for your next blog post?