Sony Cyber-shot DSC-WX350 puts latest tech into travel zoom body

The Sony Cyber-shot DSC-WX350 features an 18.2 megapixel BSI CMOS sensor and the company's latest Bionz X processor, and puts it into a slim body with a 20X, 25-500mm equivalent F3.5-6.5 lens. The WX350 also shoots up to ten shots at 10 fps, records 1080/60p video, and has a 'Motion Shot feature' for capturing things like golf swings. And, like most of Sony's midrange cameras, the WX350 also has Wi-Fi with NFC. The camera will ship in your choice or black or white this March for $320.

Five New Models include World’s First Camera with 63x zoom (H400)1 and World’s Smallest and Lightest 20x zoom Compact (WX350)2

SAN DIEGO, Feb. 11, 2014 – Sony Electronics – a leader in the consumer and professional digital imaging markets – has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens1, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively. It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens2 – and the competitively priced W800 model.

“High zoom continues to be one of the key priorities for our Cyber-shot camera line, in both the compact segment as well the larger, more traditional ‘bridge’ models,” said Patrick Huang, director of the Cyber-shot camera business. “With far-reaching zooms, extremely portable bodies and a series of competitive price points, this new crop of cameras offers advanced imaging performance to travel enthusiasts, weekend shooters, family photographers and more.”

Powerful New Imaging Features New to the Cyber-shot camera line in 2014, Sony has utilized its powerful BIONZ® X processor – the same processor used in the award-winning Cyber-shot RX10 and the α7/7R full-frame mirrorless cameras – in the new HX400V and WX350 cameras. This powerful allows the new cameras to deliver richly detailed images and HD videos with exceptionally low noise.

The new HX400V and WX350 cameras are also Wi-Fi® and NFC enabled for instant transfer and sharing with compatible smartphones, and feature improved optical image stabilization technology with new Intelligent Active mode for smooth, blur-free images and full HD videos at all focal ranges.

Additionally, these two cameras offer “Motion Shot” video, which creates a sequence of fast-action, superimposed images to demonstrate motion of a subject or object through the frame. They also have 4K still image output for viewing images in full 4K resolution on compatible televisions.

Unique to the new HX400V high-zoom model, Sony has added full HD video shooting at a frame rate of 1080@24p for a more “cinema-like” feel to movies. The HX400V is also compatible with the popular platform of downloadable PlayMemories Camera Apps™, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available, with several others to be released this spring. Learn more at www.sony.net/pmca.

Key Product Information

High-Zoom Models

Cyber-shot HX400V High-Zoom Camera with 50x optical zoom lensAvailable in black in March for about $500

1. As of Feb. 11, 2014. Based on Sony survey 2. As of Feb 11, 2014. Among digital still cameras equipped with 20x or greater optical zoom. Based on Sony survey 3. Motion Shot content can be played back within the device however cannot be directly exported from the camera(s).

Comments

Of all the cameras that I have, the Sony wx350 is the tops in my book. This camera does it all in a small package. Great telephoto; great sharpness; small package and if you are a biker, it is a easy carry.