Expand to China. There are a billion people in China, many of which like games. But, there are also many people in China that don’t like to pay for games as well.

Rovio acknowledges that it’s hard to create hit games multiple times so their strategy is to put all their eggs in the Angry Birds. The issue is, it’s just as hard to keep a successful game from not growing bored year over year.

He is a big believer in BadgeVille’s gamification-as-a-service as evidenced by the fact he is part of the latest $12 million investment. He believes in the mid-core social market such as Kiseye and Kabam, which is about taking hard-core games and adapting them to casual platforms such as Facebook and mobile.

He likes mobile because it’s a wide open market, as opposed to Facebook where Zynga is the big leader. He thinks cloud-based gaming, mosolo (mobile, social, local), and HTML 5 show promise but still are early.

And he does think games will continue to be hot for the next 6 – 12 months but that after that time, the bubble will burst.