Spain’s beloved bullfighter Francisco ‘Fran’ Rivera Ordonez has been bearing the brunt of a social media backlash since posting a photo on Instagram showing him in action while holding his baby girl.

Ordonez was in hospital recovering from being gored by a bull when his daughter Carmen was born last August. His father, Paquirri, a legendary matador himself, infamously died in the ring back in 1984 after being gored.

Yet that didn’t stop ‘Fran’ from expressing his pride in continuing an apparent family tradition.

“This is the fifth generation of bullfighters in our family. My grandfather used to bullfight with me and my father like this. My father also used to bullfight like this with me, and I have done it with my daughter Cayetana and now Carmen,” he said in his Instagram post.

Ordonez also included a picture of himself as a boy sitting on his father’s shoulders as the elder matador attempts to fend off a charging bull.