Isaac Mizrahi

Mother's Day may be as lucrative as it is sentimental. But for those in the flower business, there's absolutely no time for tears. Ahead of Sunday, U.S. florists expect to see a major uptick in sales. And while family members nationwide likely procrastinated, e-commerce retailers can't afford that luxury: They've been laying the ground work for their plan of attack since this time last year, if not earlier. That's according to Rob Apatoff, CEO of the international flower juggernaut FTD, which owns affiliated brands including Pro Flowers, Shari's Berries and more, and works with more than 40,000 florists in 150 countries...

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