TNT Takes San Diego Comic-Con to the Airport

Comic-Con continues to find new ways to spread out from the San Diego Convention Center.

Having already flowed into the lawn outside and into area hotels, the airport is the next takeover target for Hollywood's TV networks and studios turning to the fanfest each year to promote their newest projects.

TNT will plaster the San Diego Intl Airport's baggage claim carousels, escalators and skyway bridges with images and other messaging for its upcoming series "Legends," starring Sean Bean, Ali Larter, Morris Chestnut and Tina Majorino(see below). Show premieres Aug. 13.

From there, the marketing campaign will also appear around the city's Gaslamp Quarter, including a giant billboard covering the side of the Marriott Hotel, next to the convention center.

Naturally, there's also a social media component. The network is encouraging fans of actor Sean Bean to use the hashtag #DontKillSeanBean in social media postings about the show.

The hashtag plays on the fact that Bean has died in more than 20 acting roles, including the two characters for which he is widely known: Boromir in "The Lord of the Rings" trilogy and Ned Stark in "Game of Thrones." The hashtag will have its own Tumblr page, as well.

A planned panel for the show will include a screening of the first episode.

On the show floor, TNT will also amp up its social media-friendly efforts, turning its "Falling Skies" booth into an alien cocoon, complete with fluid-pumping vessels and lights top make it look alive, that plays a key part in the July 27 episode.