NORMAL WATCHES - You'll Need To Take A Second Look

Looks are deceiving, the hour hand is actually a cut out disc revealing the hour digits.

Normal Timepieces

But Also Out Of The Ordinary!

At first glance, Normal is an elegant, minimal watch. But things are
not so simple - a subtle effect is taking place as elusive numbers pass
in and out of view. The hour "hand" is actually a disk, with the hand
silhouette reversed out, exposing the numbered face beneath.

Designer Ross McBride created Normal Timepieces
as a venue to express his own aesthetic, and thoughts on design. He has
been greatly influenced by pioneering mid-century American design, as
well as the Japanese sense of minimalism, and craftsmanship.

Ross believes that the products we choose for ourselves, particularly
the ones we carry with us throughout the day, are extensions of us.
They should act to reenforce our persona, not distract from it.
Therefore, as policy, our identity never appears on the watch face, so
that his brand never competes with your brand.

Normal products are created for those who appreciate such subtlety,
and have a quiet confidence in their own design sensibilities.