Celeb-Backed Headphones Invade CES 2013

LAS VEGAS—Having conquered perfume and fashion lines, it seems customized headphones and earphones are the Next Big Thing in celebrity endorsements. CES 2013 was no exception, with reality stars, sports figures, and accomplished rappers alike all hawking new audio gear.

The trend really got started several years ago when Dr. Dre teamed with Monster for his popular Beats by Dre headphones. The Beats brand went on to sign stars like Lady Gaga and Justin Bieber, while the technology found itself in PCs and smartphones. Beats Electronics and Monster parted ways at the end of 2012, but Monster is still collecting celebs like trading cards, hosting an event here that included everyone from football star Drew Brees and TV personality Nick Cannon to model Tyson Beckford and former boxer Sugar Ray Leonard.

But Monster and Beats are not the only company in the celeb-backed headphone business. 50 Cent and Ludacris got into the game, as did the son of the late singer Bob Marley, Rohan Marley. Audio expertise is clearly not necessary to push these products, however, as even reality star Snooki has her own line of "Couture" audio accessories. Even athletes are in on the trend, with Tim Tebow introducing a "Signature" line of noise-canceling gizmos.

Many of these headphones, meanwhile, are not exactly cheap. Prepare to shell out hundreds for some Beats gear. Snooki's products can be had for less than $50, though – if they ever make it to market.

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