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Tip of the Week: Booksellers are reporting that they have had great success tucking a copy of the current 76 flier into titles waiting on the hold/special order shelf.

Sales News: Here's an update from data gathered from 350 indies. (Booksellers: Some of this information went out by e-mail Tuesday; let me know if you're not getting that e-mail, along with the national list and the "On the Rises." Publishers: Let me know if you're not getting the list on Tuesday.)

Over the past year-and-a-half, BookSense.com's e-newsletter has established itself as a fun, promotional vehicle strengthening the bond between consumers and independent bookstores. "We get a lot of feedback from consumers," Linda Castellitto, BookSense.com's creative director, told Bookselling This Week. "And the newsletter will often prompt them to go look for books on their local independent bookstore's site, too. It's helped increase awareness [of independent bookstores]."

Beginning in August, as many as 20,000 consumers nationwide will receive a special Book Cash promotion designed to send book buyers into bookstores nationwide. The latest version of Book Cash certificates, good for $10 towards payment for any book purchase, will be sent to certain new subscribers to the New York Times.

As in previous Book Cash promotions, the certificates should be handled as if they were regular checks or traveler's checks: they should be deposited in the store's bank account.

Book Sense recently announced that Firehouse.com, the leading fire and emergency services portal, which covers daily news and information for the emergency services sector, will be joining with Book Sense and The History Channel in supporting "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion. The fundraiser will run from September 9 through October 25 and will coincide with a documentary based on the book Fire on the Mountain: The True Story of the South Canyon Fire (Washington Square Press) by John N. Maclean.

Speakerphone conversations with authors are taking root as a new dimension for book clubs and booksellers. According to authors Donna Woolfolk Cross (Pope Joan) and Julia Older (The Island Queen) and booksellers Kiez Shultz (Prince & Pauper Bookshop in Rapid City, South Dakota) and Ruth Blake (Dickens-Reed Bookstore in Mount Dora, Florida), this kind of tele-networking is fruitful for everyone involved.

Booksellers participating in the Book Sense national marketing program will have a special opportunity this summer to celebrate Harry Potters July 31st birthday. Scholastic Books and Book Sense have joined efforts to present the "Harry Potter and the Goblet of Fire Celebration" promotion.

The July 22 issue of The New Yorker, on sale July 15, will include a Book Sense ad featuring the title Fragrant Harbor by John Lanchester (Marian Wood/Putnam, 0399148663), with a recommendation from Robert Rubin of The Bookstall at Chestnut Court in Winnetka, Illinois.

Any experienced e-mail user knows the drill: Log on, check mark the spam, and click delete. Then, if you have any relevant e-mail, you open and read it. For those e-mails youre not sure of, you may open them -- but if you dont see the point within two seconds, click! Deleted.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.