A shared passion for roughing it unites employees with consumers at this outdoor-goods maker and retailer, which regularly hosts environmental-service projects. Says one
worker: "REI is a way of life."

Employees

U.S. employees

7,443

Employees outside U.S.

0

% minorities

12

% women

40

Jobs

New jobs (1 year)

192

% job growth (1 year)

9

Professional training (hrs./yr.)

30

% voluntary turnover

12

Applicants

23,166

Salary

Average annual pay

Most common job (salaried)

Retail Store Manager

$80,144

Most common job (hourly)

Retail Sales Specialist

$21,835

Notes:

N.A.: Not available. U.S. employees includes part-timers as of time of survey. Job growth, new jobs, and voluntary turnover are full-time only. Average annual pay: yearly pay rate
plus additional cash compensation for the largest classification of salaried and hourly employees. Revenues are for 2004 or latest fiscal year. All data based on U.S. employees.