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Thursday, May 3, 2007

Yahoo! Mail gets unlimited storage, Flickr may be next!

As people's inboxes continually expand, e-mail providers have been tryingto outdo each other to stay on top of the (literally) ever-growing market.That's why, on the verge of the 10-year anniversary of the service, Yahoo!Mail will no longer have a storage limit as of this coming May. Yahoo! Mail vice president John Kremer announced the decision in a blogpost early this morning, writing that their users now have the "freedomto never worry about deleting old messages again."

Previous to this announcement, Yahoo! Mail's limit was 1GB, bumped up from100MB in 2005. The move to 1GB of storage was made mostly to stay in competitionwith Gmail, which was the new kid on the block and also touted 1GB of storageat the time. This was leaps and bounds ahead of nearly all other web mail providers,and services like Yahoo! and MSN Hotmail were struggling to find ways to staycompetitive.

Since then, Gmail has bumped up its storage space once again, to 2.83GB "andcounting... you'll never need to delete another message," which seemsto be Google's way of indirectly saying that their service also offers unlimitedstorage space. Although Kremer toldReuters that the reason for the upgrade was because of the increasing sizeand volume of rich media files and photos in their users' inboxes, it wouldbe hard to believe that a major factor in the upgrade isn't once again tiedto Google's seemingly endless resources. It's unclear at this time whetherYahoo! Mail will enforce individual file size limits as Gmail currently does.

Yahoo! wants to make clear, however, that this new unlimited storage optionis not without guidelines to protect against abuse. The web mail service ismeant for personal use, says the company, and will not tolerate spammers.And Kramer doesn't want Yahoo! Mail users to get all worked up over a specificdate when a switch might be flipped: "we'll be rolling this out overa few months to facilitate a smooth transition," he writes.

Kremer goes further in his blog post and alludes to a "future withoutlimits," fantasizing about hard drives that can never be filled and photocards that never need to be emptied. And indeed, Yahoo! co-founder David Filotold Reuters that the company is considering lifting storage limits on itsother services, namely their popular photo-sharing service, Flickr. "Weare looking at those on a case-by-case basis," he said.

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