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Will Data and Digital Resurrect TV?

Monday, 25 September at 10:15 AM
Thomson Reuters

In this session...

People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.