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“Special Guest Contributor”

Shopify Plus has big ideas when it comes to innovation and how that impacts their role in the community.

“For us, innovation isn’t just about delivering new code, or new product ideas. It’s about leaving everything we know about running a world-class company behind, and writing a new book on what amazing looks like."

Loren Padelford, GM of Shopify Plus

By baking innovation into our very DNA, we have altered our approach to every aspect of the business, including recruitment and how we invest in the Waterloo Region.

With the densest population of startups of any city outside of Silicon Valley, dozens of series B and C financed companies are growing teams in Waterloo. And some of the biggest names in tech (Google, SAP, Square, Oracle and more) have set-up shop to leverage the innovation and talent of the area.

Shopify Plus takes our role in this vibrant community seriously. We have ambitious plans to expand our campus in the region knowing how important it is to offer employees a rewarding career in a city that’s affordable, diverse, and vibrant.

Here’s what just a few of their employees love about working in Waterloo at Shopify Plus.

When we talk about personalization, it seems most of the conversation is still centered around the logged-in, registered, desktop user.

While there's still a lot of untapped potential there, this year, there's going to be even more opportunity in a group you probably didn't think you couldn't optimize for...

Logged out, mobile users.

For people you think you have no information on, you'll be surprised just how much you can still personalize their experience, and convert them to registered customers this Black Friday/Cyber Monday season.

Today’s ecommerce customer wants it all. And they want it all … right now.

From combining retail locations and online stores, from trying it on to trying it out, from not just purchasing through a variety of interconnected channels but aligning those channels for real-time inventory availability and fulfillment via a host of delivery or pickup choices.

Omni-channel logistics presents an answer. But not before facing four key challenges …

And since we are bombarded with a steady flow of content online including photos, videos, messages, status updates, and advertisements, the competition for eyeballs and real estate on Facebook is steep.

Want to break through the noise and convert more customers on the Facebook platform?

You're in luck. Special guest contributor Tara Johnson, Lead Reporter, Retail at CPC Strategy shares her insights on how to do exactly that.

Read on to gain expert advice on Facebook marketing strategies and best practices.

Having access to analytics is one thing... Making sense of that data to make intelligent cost saving, revenue generating decisions, now that's something else entirely. This article is the first in a series by our friends over at Stitch Labs that'll help demystify data and analytics so you can start measuring what matters, and optimizing for growth.

It's Tommy Walker, editor of the Shopify Plus blog here. I hope you've had a cup of coffee, because I've got a special guest article from the talented David Williams of RJMetrics that'll have you rethinking your strategies for the rest of the week. In this piece, David's company does a deep analysis of top performing ecommerce companies, and breaks down the startling differences in how top performers influence buyer behavior.

For instance, did you know top performing ecommerce companies drive repeat revenue from customers in the first 30 days? Or that by year three, repeat revenue eventually overtakes new customer revenue? Imagine how profitable the margins on those sales must be.

David breaks this, and many other aspects of their research down in this data-driven piece that will get you excited about how you market again. I hope you enjoy it.

If you have any questions, or want to make a suggestion for a future piece, please feel free to email me at editor@shopifyplus.com