Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing and, in turn, become more selective about the lists they test.
“There has been at least …

Fit to Print
Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named the Codajet 6000. Distributed by Griffin-Rutgers Co., this versatile printer features ultra-high resolution and online printing of any …

By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that paying for listings on search engines makes it more likely …

Organize your menus and prompts to be mutually exclusive
Recently, I’ve been asked a half dozen or so questions repeatedly in seminars, phone calls, and e-mails. They fall into two categories: questions about procedures for e-mail and automated voice response, …

New York–David Lauren, chief creative and marketing officer for Ralph Lauren Media/Polo.com, says that the high-end fashion marketer will launch a mail order catalog “next spring or summer.”
Following his presentation during eTail 2001 at the Grand Hyatt here, …

Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following the last days of Foster & Gallagher (F&G), monitoring the company for signs of …

Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to double from 33 million in 2001 to 67 million in 2005. Faced with rising customer dissatisfaction, 74% of businesses expect …

New York–Companies can save a fair amount of money if they outsource their customer service abroad, according to a recent report from research firm Jupiter Media Metrix. According to the report, companies that outsource customer service operations to offshore contact …

New York—Online teen beauty magazine CosmoGirl.com is getting a makeover. Teen apparel cataloger/media company Alloy Online has announced a partnership with CosmoGirl magazine and its Website, CosmoGirl.com. As a result of the partnership, Alloy will redesign …