Photo Ads

… The third quarter of 2015 marked the first time spending on Facebook video ads topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in video advertising by its clients to the social network’s introduction of target rating point buying for video ads, which enables advertisers…

… Banana Republic to identify characteristics of consumers who tended to buy more from the retailer and create compelling ads that would speak to these target segments. Banana Republic designed its creative to attract attention as people were scrolling through Facebook News Feed. Choosing photo ads and link ads, the retailer tested different…