Measuring the Effectiveness of Your Online Communications

This article is a good starting point if you are new to website, email or social media management.

It offers a great introduction to online communication measurement for individuals or organizations that are using online tools – e.g., a website, broadcast emails, a blog and a Facebook page – but are not familiar with their metrics or measurement tools.

Quinn suggests that “tracking is only useful if you’re going to actually be able to take action to improve communications based on what you learn. Pick a few measures you’re able to comfortably track with the tools you have, and start there. ... By focusing on the right metrics, you can adjust your communications so you’re not spending time on ineffective strategies, and can instead do more of what works.”