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OUTLIER x Hirad Sab

OUTLIER always inspired and amazed us with not only their garments, but especially with their authentic and real choice of artists and photographers to collaborate with. Their latest addition to that is no difference. They teamed up with 3D digital artist, Hirad Sab, for a bold reimagining of the e-commerce experience.
Together, with Hirad, they’ve built an immersive and innovative new product page for the company’s Slim Dungarees.

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“the piece focuses on industrial ruinism. Its main purpose is to construct post-human environments -amalgams of humanity’s remnants and nature- and to place the human in a future which is devoid of humanity as a species.”

OUTLIER co-founder, Abe Burmeister: “OUTLIER has always been about pushing the boundaries of possibility, both in how we make our clothing and how we present it online. When we first saw Hirad’s work, we immediately knew he could help us go even farther. Using his insane technical skills, and wholly unique vision, he designs fully realized and utterly absorbing dystopian worlds – perfect environments for the transcendent performance of OUTLIER clothing.”

In Hirad’s words, ‘the piece focuses on industrial ruinism. Its main purpose is to construct post-human environments -amalgams of humanity’s remnants and nature- and to place the human in a future which is devoid of humanity as a species. As such isolation plays a vital role through the entire piece, and images serve as post-apocalyptic dreams of us in a future without us.

The construction and animation of the scene are partially inspired by the Heisenberg Uncertainty Principle. Essentially, objects’ position and rotation are only certain when viewed by the camera. The same principle applies to the figures placed within the environment. As such the environment and all that it encompasses are constantly in motion and rotation when not directly viewed. Applying this technique allows for the creation of a dynamic environment, reasonable in size however with the benefit of constant diversity. Thus although the environment in static state is able to only contain 4 figures, this method permits placement of all 28 figures/poses in the same limited space such that each seems to be unique when viewed directly.

In order to achieve such diversity and dynamic decision making, the entirety of the scene is constructed with computational programming without a single traditional animation keyframe. A total of 335 nodes, each representing an object, group of objects, transformation attributes, or a function are connected using 423 links in a large node network that consists of 9 subprograms. This node network effectively operates as a fully functional software with the sole purpose of bringing this diversity and dynamism to the environment, behaving as a semi-intelligent particle system.