Mohei Honda was born in 1984 in Fuji City,Shizuoka prefecture and, as the eldest son, would inherit the family tea business as the Fifth Generation Master. With an eye toward management, he entered Waseda University's School of Commerce, majoring in International Economics. During these studies, he recognized anew the value of agriculture through field work on Yap Island in the Federated States of Micronesia as well as the Kingdom of Bhutan. This experience and realization ultimately led him back to the family business.

In 2007, following his university graduation and in order to properly learn tea making from square one, he trained for three years - including learning the techniques of other schools - at the place known as the origin of true, high quality green tea - Yame, in Fukuoka Prefecture. In 2010, he returned to his birthplace where he succeeded the title as the Fifth Generation Tea Master.

ご挨拶

-富士山まる茂茶園の目指す世界-

Introduction - A cup of tea changes your life

Thank you for visiting. My name is Mohei Honda, the tea master of Fuji MARUMO tea garden.

All Fuji Teas are made under my supervision as Fifth Generation Tea Master before being delivered to our customers. Fuji Teas are produced under the gaze of Mount Fuji itself, with technologies which have been continuously evolving over 90 years. Our aim is to create a world where people can come together to enjoy the depth and breadth of the world of tea, as well as to experience the deep connections that can be made bonding with someone over a cup of tea.

It only takes that one, small moment beyond the mundanity of everyday life to feel as though one's life has been enriched, the atmosphere made more enjoyable, and some fraction of a perfect world made attainable. The realization of these moments through tea making is the greatest thing I can contribute to society.

And so I raise my cup to all of you; that you may feel that moment of excitement that could change your life or change the world.

Won't you join me for a cup?

Fifth Generation Japanese Tea Master Mohei Honda

Introduction of Fuji Tea

Fuji Tea has raised and fertilized with rich soil and dry wind on and around Mt. Fuji in the Gakunan Region with various skills by tea masters which have established for many years

Fuji Earth

The soil on and around Mt. Fuji is uniquely composed of andosol, resulting from Mt. Fuji's history as an active volcano. As the soil eroded over time, a heavy layer of phosphoric acid built up, leading to the characteric soil of the area.

This is what is often called "Fuji Earth"...
The truth, however, is always more complex and interesting than it seems on the surface - deeper into the soil, beneath the ash, lurks more complex and varied land and infinite potential.
There are three distinct characters to the layers of soil underneath the Fuij Teas' tea fields that give Fuji Tea its uniqueness. First: at the eastern edge of the Fossa Magna, at Fujikawa Fault, is coarse gravel. Second: rock formed by cooling magma from long-past eruptions. Finally, the red-yellow soil of the Ashitaka Mountains, connecting to Numazu in the North.
There are many faces to the soil hiding beneath the Andosol...this hidden diversity leads to a rich variety of tea.
From things invisible to the eye, and yet requiring a deep understanding - this is where our tea comes from; these are the blessings of our Fuji Earth.

The Four Seasons of the Tea Plant

"Fuji Tea" is considered to be tea raised and picked in the Gakunan Region, to the south of Mt. Fuji. The specific areas where the tea plants are raised are generally referred to as "tea plantations."
Taking into account the differences in the soil, we aim for the best possible aromatic tea. This includes processes such as changing the orientation of the tea fields, or increasing or decreasing the amount of fertilizer given to the plants, among others.
If one wishes to cultivate aromatic tea, one must first start with aromatic soil. Harvest time is selected so as to get the sweetest tasting teas.
The growth of a single tea plant, from the time it first sprouts until it reaches full maturity, can take over seven years. Over these years, through every cycle of spring, summer, autumn, winter, there are no two days that are exactly alike. Instead of fighting against this constantly shifting nature of Mt. Fuji's weather, the plants instead accept it as an intrinsic part of themselves.
- Things that can only be known from spending every day with the wind, the soil,and the trees - This is the tour of Fuji's seasons - the source of the aromas in Fuji Teas.

The Tea Master

Those who make tea are traditionally known as "tea masters." This term is generally used in reference to those who blend tea. However, beyond that, there are also other required skills such as knowledge of the soil, being able to read the wind conditions, and various other tricks of the trade.Fuji Teas are made from the skillsets of the Fuji Tea Master, using the various colors and flavors to bring the taste of early summer to any moment all year round.
Historically, making tea was reserved as an almost religious or ceremonial process, however, the techniques and equipment for making tea eventually reached a wider audience as it evolved into a commodity and a luxury item. Without changing the ideals or ingredients, but still adding long-term stability with modern dry storage technology, the heart of the old ways live on and continue to be passed down through the generations of Mt. Fuji's tea masters.Without stopping only at knowing the tradition and the old ways of making tea, studying the different flavors of tea from around the world as well as the myriad techniques that lead to different teas broadens one's horizons. In order to add to this richness of experience the blessings of Mt. Fuji's tea, a new way of enjoying and engaging with tea has emerged.
All it takes is a little water to enjoy a rich, relaxing time reveling in the seven colors of tea - That is the world we aim for. These are the stories that form a part of every cup of Fuji Tea.

Information (written in Japanese)

Our Products

Our major products made from the skillsets of the Fuji Tea Master, Mohei Honda

Daikancha

"Tea made from leaves collected during the coldest part of the growing season."

Winter: the time where the roots of the tea plant patiently store up nutrients, dreaming of their chance to blossom come the spring thaw. By using the power of these leaves, which hold the most sweetness, the world's earliest-harvested "New Tea" is a mild, sweet variety that eschews the old assumptions about tea.

Daikancha

Tezumi-kabusecha - Matsu

"Tea made from leaves collected during the coldest part of the growing season."

Winter: the time where the roots of the tea plant patiently store up nutrients, dreaming of their chance to blossom come the spring thaw. By using the power of these leaves, which hold the most sweetness, the world's earliest-harvested "New Tea" is a mild, sweet variety that eschews the old assumptions about tea.

Tezumi-kabusecha - Matsu

Roasted green tea - Marubi

"Caffeine-free tea made by slow-roasting the tea stalks to take full advantage of their inherent sweetness"

The tea stalks are first carefully screened for sweetness before being slow-roasted. By heading the stalk evenly and all the way through to the core, the caffeine can be drawn out while preserving the sweetness. This is tea created with the philosophy of being drinkable for both a mother and her child at the same time.

Roasted green tea - Marubi

Sencha

"The secrets of heaven, earth, and man from the base of Mt. Fuji - the essence of Japanese tea."

Spring: the tea shoots sprout up, freed from the winter soil. Raised in the gentle sunshine and breezes of Mt. Fuji, this tea has acquired a light and refreshing aftertaste. A harmonic combination of moderate sweetness, savoriness, and bitterness; this is the tea of Mt. Fuji.

Sencha

Aging Black Tea

"Tea with a well-rounded, mild flavor imparted only by time."

Tea made in the early spring has a strong and rather sharp flavor. However by allowing a tea to experience the passage of time and patiently await the next summer, it becomes an altogether different experience, with a calming aroma and enveloping flavor; the perfect companion to plenty of ice.

Aging Black Tea

Roasted Oolong Tea - Marubi Blue

"Tea with a bold aroma born from the roasting process."

Oolong Tea from Taiwan and the Chinese mainland; intense aroma but with light flavor. True oolong tea should have an air of nobility, with a deep, rich flavor. This is what we strive to achieve from the base of Mt. Fuji. From approaching the tea leaves with this in mind has come a miraculous combination of heat and water imbued with the soul of the fire.

Roasted Oolong Tea - Marubi Blue

Moonlight White - Tamausagi

"Prized tea born by the light of the full moon."

Summer: deep in the mountains, from quiet fields lit only by the light of the moon overhead, tea leaves are picked. Repeated preparation brings out a clear amber color; soft, sweet smell; and a ultimately a graceful, pure tea with a mellow flavor completely lacking in bitterness. Tea that reminds one of love and of Princess Kaguya, pulled to the moon from Mt. Fuji.

Moonlight White - Tamausagi

Roasted Black Tea - Marubi Red

"Uplifting tea with a fruity aroma."

The tea plants stores a wide variety of enzymes in its leaves. This tea takes full advantage of that often untapped resource. By applying heat to these enzymes, a brand new aroma has been unleashed; however, by roasting it in unison with the tea leaves themselves, while this tea bears the unmistakable aroma of fruit, it still preserves its inherent flavors. Brewed hot, it's perfect for drinking on any autumn evening.

Roasted Black Tea - Marubi Red

Shiraore

"Soothing tea with less bitterness."

This tea is made by fully exploiting the skill of matching tea leaves, called Gogumi. Made by combining the flavor from the tea leaves and the sweetness from the stalks, Shiraore, brewed in hot water to further dilute any bitterness, is a tea with broad appeal perfectly suited for those wishing to enter the world of tea for the first time.

Shiraore

Instruction manual for Fuji tea

How to make tea

All of our products are enclosed with instruction manuals written about how to make tea.Even if you do not understand how to make Japanese tea, you can always make a delicious cup.Even if you are accustomed to making tea, please refer to how to brew our instruction manual at first.

Preservation method

Fuji tea has stored gas after extracting air to maintain freshness.When unopened tea is kept in the refrigerator, we will guarantee the taste and the flavor for one year.When you open our goods, please return to room temperature with careful of dew condensation.

After opening, please save it in a sealed container such as a tea can, so as not to smoke the surrounding smell. The aroma and taste of tea changes greatly after opening.We recommend you to drink in about a month.

Oue company logo

Our company logo includes the Suruga bay, majestic Mt. Fuji, "Chatsumi-Musume" who is tea picking girl picking up brand new leaf at our tea garden.In addition to that,Japan's unique lucky charm "Ichi Fuji Ni Taka San Nasubi" is hidden in this picture.

(Hatsuyume is the first dream of the New Year.Dreams of Mt.Fuji, a hawk or an eggplant areconsidered to be good omens for the year.)

Tea Party

We are holding two kinds of tea ceremonies

Cha-geikan

Cha-geikan is the new style tea party, aiming for popularizing culture of
drinking tea in daily lives.

Goal of Cha-geikan

Cha-geikan is the new style tea party, aiming for popularizing culture of drinking tea in daily lives.

People can learn the true beauty of tea culture using a teapot and appreciate the fun ofmaking teas.

Unlike our Four Seasons Tea Party in which the tea master make teas, in this party, every attendee brews and learn teas.

Learning of Cha-geikan

Each people can exchange their teas to other people,resulting in building relationship each other,We carefully select tea leaves and tea sets, and look after every people.

Since Fuji Marumo Tea Plantation has deep experience in making teas all over the world, we can propose a best choice for our customers.

We believe this wonderful experience will open the door to the world of teas.

Four Seasons Tea Party

In four seasons tea party, people can taste a variety of teas produced by the tea master, Mohei Honda.

In four seasons tea party, people can taste a variety of teas produced by the tea master, Mohei Honda, and feel the world of Fuji tea.Enjoy different color and taste of teas which changes in four seasons. The tea master pour a cup of tea for you carefully, giving you an impressing experience. Shiraore is an entry-level tea. If you like an organic tea, Fu-shun which is natural farming tea is preferable. Likewise, Kabusecha has a deep taste. We serve cold tea in Summer and Hot roastedtea in Winter.Selecting best tea leaves in accordance with customers' requests and weather, you can ejoy a comfortable atmosphere and feel high-quality teas.In addition, you can learn the history of Fuji teas, and the way of brewing teas and storage.

Personal Information Protection Policy

Introduction

Fuji MARUMO Tea Garden Co., Ltd. recognizes the importance of protecting personal information.We think that it is social responsibility to properly use and protect it.So we will strive to protect personal information.

Definition of personal information

Personal information is defined as information that can identify a specific individual such as name, date of birth, sex, telephone number, e-mail address, occupation, work place and so on.

Collection and use of personal information

We will collect and use personal information only within that scope for the following purposes.Collection and use of personal information by the Company is based on voluntary provision of the customer, and in the event that the customer provided personal information, the customer licensed the Company to use personal information in accordance with this policy We shall assume.

・Duties necessary for delivering the products of our ordered

・Provide information that seems to be beneficial and necessary for customers such as new product information

・Collection of opinions for inquiries, confirmation, and improvement of services from our company which is necessary for business execution

・ Responding to various inquiries

Provision of personal information to third parties

Unless it is based on legitimate reasons such as based on laws and regulations,We will not disclose or provide personal information to any third party.

Management of personal information

In order to prevent leakage, loss, damage, etc. of personal information,We will set up a person responsible for the protection of personal information.We will endeavor to ensure adequate safety, and we will properly manage your personal information so that we keep personal information accurately and up to date.

Query, modify or delete information content

If you wish to inquire, modify or delete the personal information you provided to us,After confirming that you are the principal,We will respond promptly within reasonable scope.

About privacy dispute

If you think that you do not adhere to this policy posted on this website, please contact us first through the site inquiry form.After confirming the contents, we will make efforts to make appropriate processing after contacting by return mail.