Top Influencer Marketing Trends of 2017 [Infographic]

An infographic by influencer marketing platform Collective Bias, an Inmar influencer marketing company, highlights key points from several studies the company published in 2017 and 2016, and offers insights into the marketing tactic.

Specifically, the graphic looks at trends in the following categories: famous faces, product-loyal moms, consumer holiday shopping, platforms, sponsored content, and food trends.

Here are selected takeaways for each of those groupings:

Famous faces: Celebrities aren't as influential as "regular people" in relation to purchase decisions, the infographic points out.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.