4 Indhold: Skriv til brugerne, fortsat Citater What matters is that you keep the user in mind. Your website should be designed from the users point of view and what they can get out of it, rather than from your point of view and what you want to say. Susannah Ross: Writing for the Web (2007), s. 23 Write for the reader, not for your ego. It s easy to just write and write, with no particular reader in mind. A problem with this sort of writing is that nobody reads it. Always keep the reader in mind. Think of them as busy, impatient people who are on the Web to find out something. Gerry McGovern, Rob Norton, Cathrine O Dowd: The Web Content Style Guide (2002), s. 3 Web writing should present facts and ideas in terms of the reader s advantage. So be sure to talk more about your reader than about yourself. [ ] This is more than a simple courtesy. Your readers have their own purposes for coming to your site, and you are there to serve those purposes. If you understand what your readers want and you anticipate their needs, your site will succeed and your readers will return. [ ] So put yourself in your readers shoes: If you were a stranger arriving at your own site, would you feel as if the site s creator had made a special effort to make life easy for you? Crawford Kilian: Writing for the Web (1999), s Users detested marketese ; the promotional writing style with boastful subjective claims ( hottest ever ) that currently is prevalent on the web. Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates. Jakob Nielsen: How Users Read on the Web (1997) In order to enhance brand experiences with language, customer experience professionals should first create clear, concise descriptions of their products and services, then inject the right vocabulary to bring their brands to life [...]. Ron Rogowski: Web Site Copy That Builds Brands (2008) ml Our research shows that sites win credibility points by being both easy to use and useful. Some site operators forget about users when they cater to their own company s ego or try to show the dazzling things they can do with web technology. Stanford Guidelines for Web Credibility, 4

6 Indhold: Gør skriften let at læse, fortsat Citater If people have trouble reading the font, they will transfer that feeling of difficulty to the meaning of the text itself and decide that the subject of the text is hard to do or understand. Susan M. Weinschenk: 100 Things Every Designer Needs to Know About People (2011), s. 39 reading online is much more difficult than reading on paper. Highly contrasting text and background colors make it easier. Black text on a white background or something similar is easiest to read. In general, dark colors are best for text, and cool, desaturated colors are best for backgrounds. Jakob Nielsen & Hoa Loranger: Prioritizing Web Usability (2006), s. 240 The oldies continue to be goodies or rather, baddies in the list of design stupidities that irked users the most in 2005 [ ]. Bad fonts won the vote by a landslide, getting almost twice as many votes as the #2 mistake. About twothirds of the voters complained about small font sizes or frozen font sizes; about one third complained about low contrast between text and background. Jakob Nielsen: Top Ten Web Design Mistakes of The vertical space in a text block is called leading, and it is the distance from one baseline of text to the next. Leading strongly affects the legibility of text blocks: too much leading makes it hard for the eye to locate the start of the next line, whereas too little leading confuses the lines of type, because the ascenders of one line get jumbled with the descenders of the line above. In plain HTML it is not possible to implement true leading, but CSS offers leading control (referred to as line height in CSS terminology). In print one general rule is to set the leading of text blocks at about 2 points above the size of the type. For example, 12 point type could be set with 14 points of leading. We suggest generous leading to compensate for longer line lengths and the lower resolution of the computer screen, for example, 12 point type with 14 to 16 points of leading. Patrick Lynch & Sarah Horton: Web Style Guide ( ), s. 216 Typefaces such as Georgia and Verdana were designed specifically for legibility on the computer screen; they have exaggerated x heights and are very large compared to more traditional typefaces in the same point size. These fonts offer excellent legibility for web pages designed to be read directly from the screen. Patrick J. Lynch & Sarah Horton: Web Style Guide ( ), s

7 Indhold: Gør skriften let at læse, fortsat Citater (fortsat) Have you ever had to decide how wide a column of text you should use on a screen? Should you use a wide column with 100 characters per line? Or a short column with 50 characters per line? It turns out that the answer depends on whether you want people to read faster or whether you want them to like the page! Research [ ] demonstrates that 100 characters per line is the optimal length for on screen reading speed; but it s not what people prefer. People read faster with longer line lengths (100 characters per line), but they prefer a short or medium line length (45 to 72 characters per line). Susan Weinschenk: 100 Things You Should Know about People: #2 You READ FASTER With a longer Line Length But PREFER Shorter (2009) things you shouldknow about people 2 line length/ When designing a fixed width layout, set text columns to no wider than 365 pixels with standard text, this yields a line of about fifty characters averaging about nine to ten words per line. If you choose a flexible layout approach use CSS leading controls to increase line spacing [ ]. Additional line spacing permits a slightly longer line length without sacrificing legibility. Patrick J. Lynch, Sarah Horton: Web Style Guide: Basic Design Principles for Creating Web Sites, 3rd Edition (2008), s The maximum line length on a screen should be around 60 characters (or eight to twelve words). This allows a meaningful unit of text to appear in most lines. You should avoid very short lines, as they fragment the text and it is more difficult to construct the meaning. Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha: User Interface Design and Evaluation (2005), s. 250 The information a designer is interested in as regards column widths changes depending on the starting point. Say you have specified 14pt Arial for your website text; you now need to know the most readable column width for that type face/font size combination. (It s 450px by the way.) So, there s not really any such thing as a single most readable column width unless you also know the type face and font size used. [...] As a rule of thumb [ ], you could see the readable zone for column widths as between 450px to 675px, depending on the font and size used. Jamie Freeman: TextPrefs Survey Report Part 4 (2010) survey report part 4 7

9 Indhold: Skriv lange, klare overskrifter, fortsat Citater Use meaningful rather than cute headings (i.e., reading a heading should tell the user what the page or section is about). Jakob Nielsen: How Users Read on the Web (1997) A good page title is brief, and briefly describes or alludes to the contents of the page. It contains the most important information at the start of the title, not at the end. It uses short, concise words instead of long ones and is not full of jargon. Donna Spencer: How to Write Great Copy for the Web: how to write web copy that works (2010), s. 19 Let s learn about headlines from the masters: newspaper sub editors. Anyone who reads a newspaper knows what traditional headlines do: they summarise a news article. They tell the reader enough about the story to make an informed decision about whether to read the news item or not. Online newspapers write headlines to exactly the same criteria. [ ] Editors of news web sites are pretty wary of using headlines that are smart aleck, silly or just too witty for their shirts. They have two important reasons for writing headlines that are literally true no joke. First, they know how impatient online readers are. Second, they know the same headline has to work out of context on the home page, in s, in RSS feeds, as links and so forth. Rachel McAlphine: Better Business Writing on the Web (2007), s. 36 9

12 Indhold: Skriv resuméer til alle tekster, fortsat Citater There s no universal formula for writing the perfect summary. The criteria are: it must be a clear, simple guide to what is on the page it must make sense as the first text on the page it must make sense alone, if people read nothing else at all on the page it must be useful in search results it must be pretty short, say 1 3 sentences. Rachel McAlpine: How to write a summary, and why After the page headline, the summary is your second big chance to show exactly what any web page is about. A good summary saves your readers time and gives them control. After reading the summary, they should know for sure whether this is the page they want. Rachel McAlpine: Better Business Writing on the Web (2007), s

14 Indhold: Skriv korte afsnit, fortsat Citater One observation we made is worth pulling out: Shorter paragraphs appear to greatly enhance the amount that people read on news website article pages. Articles presented with short paragraphs (1 2 sentences) received, on average, more than double the eye fixations from our group of test subjects than articles with longer paragraphs. Shorter paragraphs simply encouraged reading; longer paragraphs discouraged it. Steve Outing: The Case for Shorter Paragraphs (2004) People focus primarily on the left third of the text in blurbs. When blurbs are seen at all (as they were by about half the test participants who viewed our page with blurbs), viewing is primarily on the left third of the blurb. Steve Outing and Laura Ruel: Using Headline & Blurbs on News Homepages (2004) Start subheads, paragraphs, and bullet points with information carrying words that users will notice when scanning down the left side of your content in the final stem of their F behavior. They'll read the third word on a line much less often than the first two words. Jakob Nielsen: F Shaped Pattern For Reading Web Content (2006) Paragraphs set off chunks of prose visually. Since each paragraph looks like a different object, write it that way. [...] on the Web, users are looking harder for clues about the content of each object before deciding to read [...]. Jonathan and Lisa Price: Hot Text (2002), s. 184 [ ] on the Web generally speaking shorter is better. One of the handiest tools for the online writer is the word processor s word count function. Try it. Live by it. If you re consistently writing paragraphs with no more than 50 words, you should probably lighten up. (The paragraph you ve just read, at 47 words, is about the right length for the Web.) Gerry McGovern, Rob Norton & Catherine O Dowd: The Web Content Style Guide (2002), s. 9 14

16 Indhold: Skriv mange mellemoverskrifter, fortsat Citater When people want to check if they re on the right page, they scroll down (often very quickly), scanning the headings to make sure they re in the right place, and to see if they can find what they re looking for. [ ] Use good keywords at the beginning of the subheading, not the end as people scan down a page they read the beginnings of headings more than the ends. Donna Spencer: How to Write Great Copy for the Web: how to write web copy that works (2010), s. 22 As you develop web content, think about how to help people follow the flow of your writing or find just the section of an article that they need. One useful way is to use bold or colored headings within the article. Janice Redish: Letting Go of the Words (2007), s

18 Indhold: Brug lister, fortsat Citater I've watched many people read lists (and headings) but skip all paragraph content. Donna Spencer: How to Write Great Copy for the Web: how to write web copy that works (2010), s. 24 Display a series of related items in a vertical list rather than as continuous text. A well organized list format tends to facilitate rapid and accurate scanning. [ ]. Provide an introductory heading (i.e., word or phrase) at the top of each list. Providing a descriptive heading allows users to readily understand the reason for having a list of items, and how the items relate to each other. The heading helps to inform users how items are categorized, or any prevailing principle or theme. Users are able to use lists better when they include headings. Usability.gov: Research Based Web Design and Usability Guidelines (2006), s

20 Indhold: Brug billedtekster, fortsat Citat When participants reached an article level page they made about seven stops, or eye fixations, before looking at the photo. Here's the Top 10 list. Average viewing sequence of article page elements: 1. Article introduction 2. Headline 3. Paragraph 1 4. Byline 5. Category or section label 6. Subheadlines 7. Paragraph 2 8. Image (photo or graphic) 9. Paragraph Image caption Keep in mind, however, that this is an average of all the viewing patterns of all our test participants. Most readers probably don t jump around as much as this list suggests, or exactly in that order. Steve Outing and Laura Ruel: Article Level Page Design: What Matters Inside? (2004) 20

22 Links: Formulér links klart og præcist, fortsat Citater Ideally, all you should need to do is read the link to decide whether to click or not. People only read as much as they absolutely have to before clicking. Gerry McGovern: How to write a great web link (2009) Write greatlinks.htm Clickers want to see their own words in links, words they recognize, words they are hunting. Keywords. Every word in a link is a chance to spark recognition and action. Any other word is just a distraction, and that includes the organisation s marketing language and acronyms. Rachel McAlpine: Better Business Writing on the Web (2007), s. 62 It s extremely tempting to use marketing names, clever buzz phrases, industry terminology, and cute nicknames to make things seem fun or interesting. But using obscure terms in the link just weakens the scent and frustrates the user. Unfortunately, clarity always trumps fun. Jared Spool: Designing for the Scent of Information (2004), s. 8 Our research shows that links seven to twelve words long are more likely to take users where they want to go. [ ] A seven word link is more likely to contain the right trigger words than a one or two word link. The more likely a trigger word is to be present, the more likely the link is to give off good scent. Jared Spool: Designing for the Scent of Information (2004), s. 17 Make text links long enough to be understood, but short enough to minimize wrapping. A single word text link may not give enough information about the link s destination. A link that is several words may be difficult to read quickly, particularly if it wraps to another line. Generally, it is best if text links do not extend more than one line. However, one study found that when users scan prose text, links of nine to ten words elicit better performance than shorter or longer links. Keep in mind that it is not always possible to control how links will look to all users because browser settings and screen resolutions can vary. The Research Based Web Design & Usability Guidelines (2006), s

23 Links: Formulér links klart og præcist, fortsat Citater (fortsat) A good link has the following attributes: It uses terminology familiar to the reader. A reader won t click on a link they don t understand. It describes the destination well. It doesn t need to exactly match the page title of the destination, but it should be close enough that when someone clicks on it, they know they re on the right page when they arrive. [...] Never use generic link text such as click here or more. These don t provide a good indication of what they are linking to. Yes, you can put words before and after the link that provide context, but when people are scanning a page they often don t see the context. Donna Spencer: How to Write Great Copy for the Web: how to write web copy that works (2010), s

25 Links: Lad linktekst og overskrift matche hinanden, fortsat Citater As people move through web sites, the first question they ask on each new page is Did I get where I thought I was going? They expect the page title to match the link they clicked on. Matching links and page titles is the best way to reassure your site visitors that they are on a good pathway or have gotten to the information page they expected. Janice (Ginny) Redish: Letting Go of the Words: Writing Web Content that Works (2007), s. 312 Make the link text consistent with the title or headings on the destination (i.e., target) page. Closely matched links and destination targets help provide the necessary feedback to users that they have reached the intended page. Usability.gov: Research Based Web Design & Usability Guidelines (2006), s

28 Links: Placér links relevante steder, fortsat Citater if you don t want people to wander off in the middle, put links at the end, below or next to your main text. Janice (Ginny) Redish: Letting Go of the Words (2007), s. 255 Embedding links in paragraphs of text may be okay in Wikipedia. People coming to this encyclopedia may be primarily browsing and, therefore, enjoy being distracted by related topics. Janice (Ginny) Redish: Letting Go of the Words (2007), s. 324 Local links to related content are also very useful. Users rarely land directly at the desired page, especially when using a search engine. But they often get close. Close, but no cigar, as far as most sites are concerned, since it is rare to find links to similar or related pages. Link to: similar products that are a little cheaper or a little more expensive than the current product (if you only try to upsell, you will lose trust), [...] different versions of the current product (for example, the same blouse in yellow) note that such links may be considered attribute manipulation and not true hypertext navigation Jakob Nielsen: Is Navigation Useful? (2000) 28

30 Links: Skeln mellem linktyper, fortsat Citater If you do link directly to a PDF file (or any other complex file type), warn you users in advance. Jakob Nielsen: Linking to PDF Files on Other Sites (2003) Before clicking, people want to be confident about the target file s content, format and ownership. Otherwise clicking could waste time or crash their computer. The writer s job is to tell readers exactly what is at the other end of the link, and prevent readers from clicking on a link that would not be useful to them. Rachel McAlpine: Better Business Writing on the Web (2007), s

32 Links: Undgå, at links åbner i et nyt vindue, fortsat Citater Many Web pages contain links that open new browser windows. When these browser windows open, the Back button is disabled. If the new window opens full screen, users may not realize that they have been redirected to another window, and may become frustrated because they cannot press Back to return to the previous page. Koyani, Bailey & Nall: Research Based Web Design & Usability Guidelines (2004), s. 58 Designers open new browser windows on the theory that it keeps users on their site. But even disregarding the user hostile message implied in taking over the user s machine, the strategy is self defeating since it disables the Back button which is the normal way users return to previous sites. Jakob Nielsen: Top Ten Web Design Mistakes of 1999 (1999) 32

34 Links: Lad dokumenter åbne i et nyt vindue, fortsat Citat In user testing, we often observe the following behavior: When people are finished using PDF files, Word memos, PowerPoint slides, Excel spreadsheets, and similar documents, they click the window s close box instead of the Back button. This gets them out of the document all right, but not back to the Web page from whence they started. [ ] Because users frequently close document windows, the best guidelines for linking to non Web documents are: 1. Open non Web documents in a new browser window. 2. Warn users in advance that a new window will appear. 3. Remove the browser chrome (such as the Back button) from the new window. 4. Best of all, prevent the browser from opening the document in the first place. Instead offer users the choice to save the file on their harddisk or to open it in its native application (Adobe Reader for PDF, PowerPoint for slides, etc.). [ ]. Jakob Nielsen: Open New Windows for PDF and other Non Web Documents (2005) 34

36 Søgemaskineoptimering: Skriv sidetitler til alle sider, fortsat Citater Create title text of a single line, typically no more than 60 characters. Make sure that the first 40 characters of the title describe the topic of the page: titles are often truncated in navigation menus and by search engines. Make the first word of the title the most important descriptor of the page: Users often scan down long lists of titles to choose pages [ ]. The title should make sense when viewed completely out of context, as part of a long list of other page titles. Give different titles to different pages: Pages about the same topic can start with the same words but should end with words that explain the difference between them. Jakob Nielsen: Writing to be Found While the meta description tag may not be a huge factor in influencing rank, it may have a big influence on the searcher who is lucky enough to view it. So include your target keywords because they ll be bolded in the search results. Jennifer Grappone & Gradiva Couzin: Search Engine Optimization (2006), s

38 Søgemaskineoptimering: Skriv meta descriptions til alle sider, fortsat Citater The quality of your snippet the short text preview we display for each web result can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL. Raj Krishnan, Google: Improve snippets with a meta description makeover (2007) snippetswith meta description.html Like your HTML page title, your meta description tag should be customwritten for each landing page to match its specific content. Jennifer Grappone & Gradiva Couzin: Search Engine Optimization (2006), s

40 Søgemaskineoptimering: Kom til tops i Google, fortsat Citat When you write for books or magazines, you don t need to consider search engines. In the world of paper documents, you ll find catalogs, tables of contents, and indexes, but no search engines. When you write web copy, you need to understand how search engines work, and tailor your writing accordingly. Rachel McAlpine: Web Word Wizardry (2001), s

Home page Lisa & Petur www.lisapetur.dk Help / Hjælp Help / Hjælp General The purpose of our Homepage is to allow external access to pictures and videos taken/made by the Gunnarsson family. The Association

1 how to save excel as pdf This guide will show you how to save your Excel workbook as PDF files. Before you do so, you may want to copy several sheets from several documents into one document. To do so,

39 (104) The River Underground, Additional Work The River Underground Crosswords Across 1 Another word for "hard to cope with", "unendurable", "insufferable" (10) 5 Another word for "think", "believe",

To the reader: Information regarding this document All text to be shown to respondents in this study is going to be in Danish. The Danish version of the text (the one, respondents are going to see) appears

Boligsøgning / Search for accommodation! For at guide dig frem til den rigtige vejledning, skal du lige svare på et par spørgsmål: To make sure you are using the correct guide for applying you must answer

Praktikevaluering Studerende (Internship evaluation Student) Husk at trykke "Send (Submit)" nederst (Remember to click "Send (Submit)" below - The questions are translated into English below each of the

SAS Corporate Program Website Dear user We have developed SAS Corporate Program Website to make the administration of your company's travel activities easier. You can read about it in this booklet, which

Sport for the elderly - Teenagers of the future Play the Game 2013 Aarhus, 29 October 2013 Ditte Toft Danish Institute for Sports Studies +45 3266 1037 ditte.toft@idan.dk A growing group in the population

44 (104) Chameleon, Additional Work Chameleon Crosswords Across 1 The facial expression of sudden pain (5) 4 When something is too small to be useful or important (e.g wages) (6) 6 Another word for "unfaithfulness"

Danish Language Course for International University Students Copenhagen, 12 July 1 August 2017 Application form Must be completed on the computer in Danish or English All fields are mandatory PERSONLIGE

Danish Language Course for Foreign University Students Copenhagen, 13 July 2 August 2016 Advanced, medium and beginner s level Application form Must be completed on the computer in Danish or English All

Dear holiday-maker We hope you have enjoyed your holiday and that you are willing to help us improve our holiday support programme by completing this questionnaire. The information and answers you provide

English Information about the race. Practise Friday oct. 9 from 12.00 to 23.00 Saturday oct. 10. door open at 8.00 to breakfast/coffee Both days it will be possible to buy food and drinks in the racecenter.

My Opinion about.. Presenter: What are the young people in Denmark thinking of the military. Here are some opinions: Names of participants are written in translation Camera: Editing: Sound: Duration: 2

MADKUNDSKAB PDF ==> Download: MADKUNDSKAB PDF MADKUNDSKAB PDF - Are you searching for Madkundskab Books? Now, you will be happy that at this time Madkundskab PDF is available at our online library. With