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Quinoa Rides the 'Superfoods' Wave

Once-Obscure Peruvian Seed 'Is a Perfect Collision of Trends'

For most of the three decades that Ancient Harvest has been selling quinoa, business was relatively tame as it supplied boutique supermarkets and health-food stores.

That changed abruptly about five years ago. Major retailers started seeking out the brand—and sales took off.

Today, Ancient Harvest quinoa products—which now include quinoa...

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