Vegetarian market

Today, vegetarians and people who want to reduce meat
consumption might be a minority but not so long ago meat was
an occasional treat rather than an everyday commodity.

Looking beyond Europe, about one billion people worldwide are
vegetarians. In Europe, the number varies widely from just 2% in
France and Belgium to almost 10% in Germany.
While the numbers of committed vegetarians or vegans are still
small, an increasing number of people consider themselves
‘flexitarians’, avoiding meat three or more days a week.

The World
Health Organization (WHO) suggested in October 2015 that regular
consumption of certain types of meat can significantly increase the
risk of cancer. We believe this will further encourage people to
change their habits.