Monthly Archives: August 2017

Boosting consumer experiences with AR Consumers are on the hunt for unique, shareable experiences. So, with increasing expectations, the question is how do brands up the ante? asks Sheniz Onen. From Pokémon to Snapchat, companies are constantly exploring new and exciting ways to bring their…

Building the correct brand has become incredibly important in being able to survive in an ever-growing competitive market but it’s so easy to get it oh so wrong. With quality over quantity arguably being the true decider, do we need to start considering a new…

In this age of conglomerates, acquisitions, mergers and the growth of branded food and drink what is the value of a truly independent business, asks Francis Patton. In my view, there are a number of things that independent businesses such as pubs and restaurants bring…

When I first started work as a trainee reporter on my local weekly newspaper the Solihull News, my editor at the time was quick to tell me that “booze is news”, writes Steve Dann. In the next breath he was demanding that I pay regular weekly…

As a PR who’s just hopped to the wrong side of 35, I prefer to think not, writes Michelle Williams. It’s a question that plays on my mind though, since becoming a mum especially, because whereas most of my ideas and insight used to come…