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Walkers Stax

PRINGLES have long held the monopoly in Crisps to come out of a tube, but now Walkers are aiming to give them some competition in the form of their new limited edition Walkers Stax.

Available in three varieties, Walkers Stax come in tubes of 170g which is 20g less than Pringles which already put Walkers Stax below Pringles. Out of the three flavours; Original, Paprika and Sour Cream & Onion, it’s only the latter that doesn’t taste like the Pringles flavour. There’s a lot more Sour Cream than there is in other brands which makes them quite smoothing and prevents that Onion tang that most of them come with.

However the Original and Paprika flavours taste pretty much like the Pringles flavours and you’d hard pushed to tell the difference in a blind taste test. These aren’t a completely new idea though as North America’s variation of Walkers, Lays, already have versions of Stax with differing flavours. It’s hard to see anyone rivalling Pringles after such a long period of solo dominance in this sector especially if you’re only going to come up with products which taste the same but in smaller tubes.