LEVI’S – THE #1 DENIM LABEL

The style of Levi’s is always fresh, although it has all started in 1873, when Levi Strauss has established the “blue jeans“ together with Jacob Davis.

In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth.
(by Levi Strauss)

With this invention Levi Strauss, usually born as “Löb Strauß“, accomplished the probably most-worn piece in the whole fashion industry. The jeans are timeless and wearable to all.

Meanwhile I’m a grateful owner of at least ten Levi’s jeans. An absolute must-have by now, those jeans are comfortable to wear, easy to combine as well. And not to forget, they still radiate this touch of vintage. All properties that are preferences at the same time when I talk about my style.

Let’s focus on three Levi’s models: The classic 501 as shorts, the 501 Skinny and the 511 Slim.

The 501 Skinny comes, as the name already says it, with a new cut for men: Skinny. Extremely suitable to people like me, who prefer a narrow tapering fit.

The classic model of the 511 makes it is easy to combine your outfits. Therefore it quickly can become a showpiece.

The Levi’s® 501 button fly jean, which was the original and first ever blue jean, was born on May 20, 1873. More than 140 years later, it is more popular than ever. Not surprisingly, the 501 brings a lot of class and stability with. Make sure to grab them as shorts, summer is already here.