Kyle Larson believes World of Outlaws is made for live TV

Races are available online

Kyle Larson believes World of Outlaws could work on a live television platform.

The Las Vegas Motor Speedway Dirt Track played host to some low-key history on Thursday night.

For the first time in motorsports history, NASCAR, USAC and the World of Outlaws came together to co-promote an event at the same venue, as the K&N Pro Series, West Coast Sprint Car Series and WOO Sprint Cars took turns racing on the 10-degree, half-mile clay oval.

The events also welcomed a very diverse group of attending media, with NASCAR’s predominantly pavement observers taking in marquee dirt racing before the stock cars took the green flag.

It begged the question of what it would take for the World of Outlaws, already the highest level of dirt sprint car racing, to become a mainstream, commercialized motorsports tour like NASCAR.

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With that said, Larson believes the World of Outlaws has a made for television format, especially in today’s entertainment climate with decreasing attention spans and shorter sprint car race formats. Larson is a stock car racer, owner of a World of Outlaws team, and NASCAR competitor.

"Getting the Outlaws back on live TV someday would be huge, I think," Larson said. "But, of course, that takes sponsorship dollars and like anything in racing, that's hard to come by. But, I think that’s just one thing to help grow it. You know, now with them having every race live online with DIRTVision, that's good for fans and reporters to tune in and talk about it.

"It was neat to see the crowd on Thursday night, and they were rewarded with a good finish too."