About

LOONCUP – The world's first SMART menstrual cup.

$160,608

pledged of $50,000 goal

3,631

backers

It's no secret: menstruation is not fun. But what if we could relieve our monthly stress and take back control? What if we could learn something important from our periods and improve our health? Sounds great, right?

Fortunately, a healthy period means our body is doing what it's supposed to. It can give us valuable health info about ourselves, and with the LOONCUP, we can take full advantage of that. Think of the LOONCUP as your monthly period partner – a friend who drops by when you need her to help you feel better and make sure you're taking care of your body during this special time.

We know – it's strange to call your period a special time, but isn't it about time we redefine what menstruation is all about? With the LOONCUP, we finally can.

A LOONCUP can do so much more than a tampon, pad, or even a regular menstrual cup can do. It's the world's first smart menstruation cup, and you'll love the way it tells you exactly how full it is, and when it's time to refresh. Your new LOONCUP will precisely track your fluid volume, fluid color, and analyze your cycles. Try finding a tampon, pad, or cup that can do all of that!

Your new LOONCUP is safe, convenient, and super smart – with a securely embedded sensor that speaks directly to your smartphone.

We believe that each tiny LOONCUP can make a huge impact on the lives of women around the world, but we need your help. We continue to test and enhance the LOONCUP, and with your support, we can make this happen. Let's help women worldwide take back control and live happier, healthier lives. Are you in? Order today to join this revolution in women's health!

Based on your feedback, we are excited to offer TWO SIZE OPTIONS as our final Stretch Goal of $200,000. If we successfully reach this goal, we will manufacture a Large (B) size option (similar to other large menstrual cups). You can choose your option after the Kickstarter via email survey.

The LOONCUP is simple, practical, and you can download it in moments from the App Store or Google Play. LOONCUP pairs with your smartphone using Bluetooth – a proven, reliable, and safe low-energy signal. Your LOONCUP is now ready to communicate your menstrual cycle information with your smartphone in real-time. As your cup fills, it gives you gentle reminders about the fluid level. Once it reaches 50%, the reminder interval shortens. At 70%, it reminds you more frequently, so you'll never be caught off guard.

*Available for iOS & Android in January 2016*

Main page : Current fluid volume, color, next refresh time, and cumulative daily volume.

Push notification : Tells you in real-time how full (%) the LOONCUP is, and when it’s time to refresh.

LOONCUP App, easy and informative

LOONCUP Apple Watch App – total control.

Inserting the LOONCUP is easy and natural, and there are two ways that you can do it. Learn how in the video below:

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You probably have a few questions, like whether it's safe to put the LOONCUP inside your body and how the LOONCUP works.

Did you know that the menstrual cup has been around for almost a hundred years? They are low-cost, easy-to-use, and safe. So how could we make it better? We found the answer by adding a dash of modern technology and pairing it with your smartphone. This upgrade gives women access to a lot of very important information about their bodies that was previously difficult to track. And let's not forget about the freedom of knowing when it's time to refresh. And guess what? It still has all the same great qualities that have made menstrual cups so valued by women around the world for all these years: easy to put in and take out, easy to clean, re-usable, and comfortable. Best of all, the LOONCUP will set you free from the expensive, uncomfortable world of tampons and pads.

LOONCUP product development.

LOONCUP final design.

LOONCUP package design.

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We are a group of thoughtful people who want to make a difference in women's lives. We want to change how women think about their periods. It's true that it's no fun, but remember this: a healthy period is also a great sign that everything is normal. We want women to take control and get the information they need to lead healthier, more active lives. You can't avoid your period, so let's make it better together!

Sorry, we got off track. Who are we.... Let's see, we are 5 women and 3 men working on this mission together. We are serial entrepreneurs, PhDs in biomedical engineering, product designers, app makers, and marketers. Call us a bit geeky if you want, but our little group of 8 talks about menstruation 24/7, and we're going to keep doing what we're doing to make sure the LOONCUP is it can be so we can achieve our goal: making a difference in the lives of women around the world. We would love to have you join us.

Please support the development of the LOONCUP with your pledge today.

LOONCUP is just one of the many creative, interesting, and (we hope!) life-changing items on our drawing board. We're thinking deeply about how we can make an impact on the lives of women around the world, and your support will go a long way in helping us bring this dream to life.

Of course, every women is unique, and we are working on several different types of LOONCUPS that can meet different needs that we see. For example, we'll be able to check anemia with hemoglobin. We'll also be able to do glucose checks for people suffering from diabetes, and cholesterol for people suffering from hyperpiesia. It's amazing, how much menstruation fluid can tell us about ourselves! By pledging today, you can help us turn a monthly negative into an incredible lifetime positive. From now on, let's make every month count today.

Do not cut off the LOONCUP stem. This is where antenna is located.

Do not boil or microwave your LOONCUP.

Do not use the LOONCUP when you pass through airport security.

Always wash your hands before use or emptying.

Do not flush your LOONCUP down the toilet ;)

If you experience any adverse effects, discontinue use and consult your physician.

Risks and challenges

*OUR CURRENT STATUS*

The LOONCUP is well on it's way to being manufactured and ready for delivery. We have finalized the mold with our manufacturer in South Korea. We have selected, tested, and finalized our contract with our sensors supplier. We are making some last software updates to the internal components that calculate data and communicate with your smartphone. We're also updating the battery sleep mode code to improve battery life beyond 6 months.

*OUR COMMITMENT TO HONESTY & SAFETY*

We commit to creating a high quality and safe product for all of our backers. We use only the most advanced and safe medical-grade components to build the LOONCUP. We do not cut costs and want to provide the best quality product possible.

We commit to keeping you informed as we hit each new milestone. Once we close this Kickstarter, we will send periodic updates as the LOONCUP gets closer and closer to delivery.

*DELAYS & RISKS*

We are on schedule to deliver the LOONCUP in January. However, delays may naturally occur during the manufacturing, testing, packaging, and shipping process. If we find a critical issue that needs to be corrected related to functionality, safety, or user experience – we will need to delay the delivery of the LOONCUP to ensure we are shipping a completely safe, reliable, and very useful product. We hope you understand any potential delays are in your best long-term interest.

*FDA CLEARANCE & RISKS*

We are in the process of obtaining FDA Clearance, which is the FDA's formal stamp of approval to ensure safety and functionality. LOON Labs Inc. has been working with an Accredited Third Party Reviewer to speed up the clearance process. Delays to the clearance process will delay our ability to distribute the LOONCUP on schedule. Long-term delays in review and clearance are a potential risk to delivering the LOONCUP on time, however, the average clearance times are 68 days when working with an accredited third party reviewer.

*Company Status*

LOON Labs Inc. is a US C-corp with it's sales and marketing office based in San Francisco. The LOONCUP is developed and manufactured at our R&D office in Seoul, Korea. We are a small startup with small investment from private investors in South Korea.