Screaming Frog

… Crawling a website is an extremely valuable part of any SEO’s armoury, and it’s great that we have so many tools available to make the job easier. Tools such as DeepCrawl, OnPage.org and Screaming Frog are constantly innovating to bring us more advanced data, allowing us to make informed, data-led decisions. Due to these innovations and constant…

… the individual students; we’re getting more of a bird’s eye view of the performance of the entire class. Make sense? Great! Practice File You can download the Excel file I used in the video from Dropbox here. Steps I took a list of blog posts from my site that I ran last year in Screaming Frog and wanted to see a distribution (got tired of writing…

… Yes, there sure are services out there being offered for exactly this. But all of the ones I saw are selling monthly subscriptions that can be a little too expensive especially to SEO’s who are just starting out. So as an alternative, you can actually use Screaming Frog this purpose. Most dignified SEO teams usually have this tool already…

… to focus your SEO efforts. All we need before we start is Screaming Frog SEO Spider to crawl our website and Excel to turn our data into quick visual actions. What is the Screaming Frog? The Screaming Frog SEO Spider (let’s just call it the frog from now on) is a small desktop program you can install locally on your PC, Mac or Linux machine which…

… cause your web developers a lot of hassle. Accurate XML Sitemaps One of the things I like to do when analysing a site is take the site’s XML sitemap and run it through Screaming Frog. While the Search Console report on a sitemap can give you good information, nothing is quite as informative as actually crawling the sitemap with a tool and seeing…

… and a globally-unique project ID. Enable Cloud Compute API When the project has been created, you will be taken to the project dashboard. You will have to go the APIs section and enable the Cloud Compute API. Then click “Enable API” on the next page: Create a VM Instance From the left menu bar, go to Compute >> Compute Engine >> VM…

… Compute API.Then click “Enable API” on the next page: Create a VM InstanceFrom the left menu bar, go to Compute >> Compute Engine >> VM Instances. It’s going to take a few seconds for initializing the Compute Engine if it’s the first time. Then you’ll see this screen:Click “Create Instance” to create your first Virtual Machine. You’ll…

…. This is where SEO crawlers like Screaming Frog and DeepCrawl come in. Run a crawl on the site with your preferred tool and extract the list of discovered 404 Not Found URLs. For extra bonus points, run that list through a link analysis tool like Majestic to find the 404 errors that have inbound links, and prioritise these for fixing. XML Sitemaps No matter…

… so far, but with as much content as the website has it is an impressively fast number. As the website is fully responsive, Odoo is able to give users both an optimized mobile and desktop presence that should provide some SEO benefits to their keyword rankings. As always, there is some room for improvement for any website when it comes to website…

… In the new year, if you are in charge of clients, are in-house, or just in charge of a site of some kind, I implore you to set a new year’s resolution to crawl your site regularly. Most of the issues that I see with clients from a technical perspective can be solved with a regular crawl and time to fix the small issues that arise. Call…

…. Grade: F Title Tag Issues One of the most important parts of good SEO is a page's title tag. Having a title that is properly optimized for search engines can make the difference between a page ranking on the first page of organic results and not ranking at all. This means identifying and targeting relevant keywords in your title tags is extremely…

… of the most important parts of SEO is a website’s overall backlink profile. Ideally it should appear natural by featuring both followed and nofollowed links, a variety of different inbound links from sources with high domain authorities, different anchor text variations, and links from relevant sources and articles that show that the website is an industry…

… on your site, Analytics is the tool for the job. It’s my personal favorite of all the Analytics programs I’ve worked with (paranoia aside from giving Google my data). Skill Level: Beginner to Expert PageSpeed Insights Page speed is important, of that there is no question. It’s a known factor in rankings and improved visitor experience…

… of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's begin with a few fundamentals of what regex is and what it can do for you. Regex commands basically…

…. So the second tool that I was going to recommend using is Screaming Frog. Screaming Frog is an amazing tool. I use it countless times every day. This particular tactic does require the full fully licensed paid version, but again it’s going to pay for itself in the time that it saves you, especially if you’re working on multiple websites…