Brand Identity

Publications & creative services

Publications and Creative Services (PCS) is responsible for overall editorial direction and planning of WOU’s institutional communications and branding strategy. PCS provides graphic design services for university offices at no charge. It is university policy that all printed material intended for public distribution be approved by PCS. Whether it’s a brochure, poster, newsletter or annual report, our designers can provide a professional look for your publication. Allow two to three weeks to complete your project, depending on scope of the publication.

Student recruitment publications, the Western Edge magazine, fundraising, alumni relations, and the WOU website are our primary focus. PCS provides professional expertise in the areas of graphic design, photography, writing and editing for academic and non-academic units on campus. Priority status is given to print and electronic projects associated with student recruitment, development, alumni relations, events and the president’s office.

WOU branding identity

PCS is responsible for the university’s academic identity standards. The WOU wordmark is the graphic foundation for all academic and administrative units of the university. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website on their monitor is from WOU. Consistent use of the wordmark strengthens our identity as a cohesive yet multi-faceted institution.

Western Edge magazine

Check out the latest issue of the WOU university magazine, The Western Edge online. Printed twice yearly, the magazine focuses on stories about our students, faculty, staff, alumni, and donors to the university.