Commercial descriptionThe beer was originated by brewmaster Bryan Sullivan in Los Angeles in collaboration with brewmasters Scott Ungermann in Fairfield, Calif. and Dave Cohen in Houston.
“Our collaboration team used caramel malt on Batch No. 91406, which gives the beer a deep amber color and a little more body,” said Sullivan, whose signature will be on the bottle. “It has a little bit more hop character than our flagship Budweiser lager, but like Budweiser it’s a very clean and refreshing beer.”

The brewer markets this same or near-same product by more than one names. This can be the result of a brewer distributing this beer under different names in different countries, or the brewer simply changing the name, but not the recipe at different points in time.