136: How a Part-Time Blog Turned Into an 8-Figure Business

Brian Clark has been content marketing since before the term even existed. In fact, he left a miserable corporate job and built several successful businesses using these effective new marketing techniques.

Then he started this little side project called Copyblogger to share some of his findings, tactics, and ideas with the rest of the world. Fast forward 10 years and Copyblogger is now Rainmaker Digital, and the company is on track to do more than $10 million in sales this year.

On this call we chat about the early days of Copyblogger, what Brian did to grow his audience, how he first monetized the site, and how that evolved into the online media empire he runs today.

We also discuss some best practices for writing sales copy in any niche, and why the Unemployable Skill Set is immensely valuable now and in the foreseeable future.

Related: If you want to start a blog of your own and try to recreate Brian’s success, my free step-by-step video course will help you get started.

3 thoughts on “136: How a Part-Time Blog Turned Into an 8-Figure Business”

I always love hearing how people turned their side hustle into a full-time job. I did it too so I could support my family – my hubs and the beans – and it’s worked out well so far. Thanks for sharing this story with us!

“If I have to manage them, they don’t work here.” Best answer from a business owner ever. As a former educator who was micromanaged beyond belief, I assert that the best way to kill an employee is to micromanage.