If you are interested in learning more about our Media Boost package please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Have you ever wondered how you can keep your large list of enquirers still interested in your franchise opportunity, or how you can re-engage those that may have gone off the boil?

Our keep warm package provides a branded e-newsletter full of interesting facts and stories to keep your leads engaged whilst they make their buying decision.

Build a monthly e-newsletter in to your lead handling process

Build in links to your website and videos

See who is opening your e-newsletter, clicking through to your website and use the data to start new conversations

Our ‘keep warm’ activities are vital for keeping YOUR brand in the mind of the prospect when moving towards making a decision on their future investment choice. Coconut support this for you through a monthly branded e-newsletter to include a maximum of 4 news items including a free resource to help them get nearer to their purchase decision.

As part of this service we provide you with a monthly report detailing click-throughs, bounces and any interaction with social media channels.

This software helps you to measure if some prospects are ‘warmer’ than others so you can re-connect with these prospects. This is an extremely effective marketing tool to add into the mix and can help bring down cost per lead AND your conversion ratio.

Keep Warm reports detail those people who:

Liked you on Facebook

Re-tweeted your messages

Unsubscribed to the newsletter

Clicked through to your website

Watched a video

Requested a call back

Forwarded your newsletter

We then act on this information by feeding it back into the sale process to engage with the database in different ways.

If you are interested in learning more about our Keep Warm services please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Whether you are looking for a guiding hand to support your PR activities or a full PR service to research, write your press releases and complete the media relations work, then our Media Team can help.

We can:

Identify what is newsworthy

Research and write the press release

Identify supporting imagery

Build your media list

Tailor your press release for different media

Liaise with the media

Provide feedback

If you are interested in learning more about our PR & Copywriting services please contact us via the form below and one of our team will be in touch!

Many Franchisors come to us because they need a fresh injection of flowery verbal-age!

They are bored of throwing out the same copy or case studies that have been used over and over again in magazines and online listings and want something new. Prospective franchisees DEMAND good quality copy and informative case studies and generally turn towards those Franchisors that are creative, forward thinking and on-the-ball.

With this project, we work with you to produce a 12 month supply of professional editorial and PR for your franchise offering. So when you approach a deadline, you can pick something professional and well-crafted to send to an editor, instead of re-using old tired content (or worse, submitting something you’ve thrown together at the last minute).

This is perfect for all franchisors that need a bank of quality and varied copy which has been professional researched, written, proofed and ready to use. Tailored to your needs but typically includes 10 pieces of copy which cover all franchisor needs for on and offline marketing communications such as:

Your Perfect Pitch for your franchise offering for use at exhibitions and all written communication and in addition to train staff

1,000 word, 800 word, 400 word and 200 word versions of your franchise offering for use in magazines, show guides, at exhibitions and online

Franchisor case study to give additional credibility with prospects

Customer success case study to show market demand and satisfaction

Professional and key word ready online promotional profile broken down into sections for use on any franchise recruitment website such as FranchiseDirect.com, WhichFranchise.com or The-Franchise-Shop etc.

A penny for your thoughts?

If you would like our thoughts on a piece of your existing copy, send it through to our team and we’ll give you some quick-win feedback FOC!

Not sure if your advertising messages and bookings are attracting the right type of lead? Not sure if you are putting the right budget to your advertising activity?

If you’re not sure about any of the above, you’d be completely normal! For this project, we use our media experience, Budget Matrix calculator, franchisee profiling, copywriting and design experience to audit your advertising activities. All you need to provide us with is:

Your advertising bookings for the last 12 months

Your leads list for the last 12 months

Your recruitment target for the next 12 months

Copies of your ad artwork

Contact details of your franchisee

We will provide you with:

An ideal advertising spend for the next 12 months including a breakdown of which online and print media this should be directed towards

A review of your artwork design and messaging with suggestions to action

A selection of franchisee profiles to improve your advertising targeting

Done and dusted!

If you’d like to learn more about our methods and pick up some useful techniques to use back in the office, join our Franchise Recruitment Workshop programme. Dates are planned all through the year with different topics focusing on everything ‘franchising’ from strategy to tactical activities you can implement yourself.