Why SAP Consumer Insight 365?

Because the research service can help you find new and innovative ways to engage consumers. Take advantage of real-time mobile data capture and analytics – and use network insights to create better marketing plans, targeted mobile advertising, customised offers, and more:

Improve mobile marketing with an empirical knowledge of consumer behaviour and market intelligence

Footfall is key to understanding how people get to a location, move through it, and how long they stay. Determine:

When people arrive or leave (entry or exit times) and how long they stay (dwell time)

Consumer demographics based on where they live

How many consumers are present at a destination or in close proximity

What they were doing – making calls, sending SMS or MMS messages, browsing the Web, or using a Web-enabled app

Data aggregation

Determine how often people visit or return to a location – once a day, once a week, etc.

Discover if your marketing initiatives deliver more traffic to a particular location

Identify and target days and times with the worst conversion rates

Reveal the changes or new stores that have the greatest potential to impact your business

Find out how one location compares with another – including competitor locations

Mobile data analytics

Leverage Clickstream technology to understand how consumers use your Web site and apps – as well as those of your competitors. Identify the most accessed Web sites and determine the navigation flow from these sites. Analyse:

Product Extensions for SAP Consumer Insight 365

End-to-End Solutions

Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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