How do I assign Lead Scoring points for my Account?

While Lead Scoring can be a very effective tool in improving your marketing, Lead Scoring does require a considerable amount of forethought and planning to use properly. Before setting up Lead Scoring, ensure that the values you are assigning are indicative of the kind of leads you want to pursue.

How to set up Lead Scoring for your account:

Navigate to the Settings dashboard ('gear' icon in the top-right of screen)

Click on 'Lead Scoring'*, found under the "Manage the system configurations for your account" section