Crisco adds Organic Coconut Oil to product line

As Coconut oil continues to rise in popularity and usage, US shortening brand Crisco® has added Organic Coconut Oil to its product line. Crisco Organic Coconut Oil is an easy substitute in recipes using butter, margarine, and other oils, making it a go-to pantry staple. What's more, it has no coconut aroma or flavor, offering maximum cooking versatility without changing the taste of your food.

Crisco Organic Coconut Oil is Certified USDA Organic, Non-GMO Project® Verified, kosher, and is available in a 27 fl oz jar, making it a great product for everyday cooking and baking needs.

"For consumers looking for a substitute to other oils and butters, Crisco Organic Coconut Oil is the perfect solution in the kitchen," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "We're proud to be expanding our Crisco product offerings with such a versatile product."

Crisco Organic Coconut Oil can be used as a 1:1 replacement ratio with other oils and butter. A few quick usage tips:

Heat Crisco Organic Coconut Oil in a microwave for 20 seconds at a time until melted.

When measuring for recipes, use Crisco Organic Coconut Oil in solid form when replacing butter or shortening, and use in a liquid form when replacing liquid oils.

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