ABOUT

As one of Los Angeles’ leading restaurant and hospitality management companies, Choice Hospitality group has developed and operated some of the most successful restaurants, lounges, bars, and nightclubs in Los Angeles for nearly 15 years. Choice prides itself on being a trendsetter that always keeps in mind the community it serves, seeking longevity along with innovation. President and CEO Alan Nathan and his expert team of restaurateurs and nightlife impresarios create design-oriented venues of a vibrant and well-conceptualized nature.

As a full-service hospitality firm, Choice handles all aspects of venue development, from conceptualization and design to management, human resources, financing, marketing, and operations. “We find success for the restaurants and lounges we create through a dynamic composition of concept, design, and execution that stimulates all of the senses,” Nathan says. “We strive to be innovative and creative while simultaneously providing a personable experience for our guests.”

Since its beginnings in 1999, Choice Hospitality’s management team has been responsible for the conceptualization, creation, launch, and management of nearly 20 of the most popular and successful restaurants, bars, lounges and nightclubs in Southern California. These include: Sweetfin Poke, Estrella, Tengu – Westwood Village, Fuel Bar, Naçional, The Ivar, Paladar Bistro Cubano, The Lincoln Steakhouse Americana, Holly’s, Venice Cantina, NINETHIRTY at the W, The Backyard at the W, Holly’s West, Tengu – Santa Monica, Playhouse Hollywood, Vanguard, Lexington Social House, and Agency.