We know that when we linked the story about the Prada store burning down, our astute readership recognized the post for what it was: shameless quota-meeting filler on a slow news day. “So Paris Hilton has one less ten thousand dollar handbag—how does that affect me, Joe or Jane America?” you might have asked yourself, depending on the configuration of your genitals or gender image. We admit, it wasn’t much of a story, and we’re sorry to have wasted your time with it. To use the parlance of consumerism, it added little take home.