Qualified Remodeler Magazine

JAN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Page 21 of 66

improvement companies —"80 percent"—
fall in a range where there are mostly positive
reviews with some negative reviews. Only the
bottom 5 percent, where there will be more
than a dozen negative reviews and very few
positive reviews, gets punished by prospec-
tive clients.
"When you go and look at the online re-
view world, what you see is a really distrib-
uted and diffuse space," Bairstow explains.
"You can have five stars on one site and two
stars on another site; a smiley face on one,
a frown face on another; and in the search
results, there looks like there are a ton of re-
sults. But this range of ratings from site to site
ultimately makes it difficult to tell whether
you are a good or bad company."
Here some additional online review and
reputation management software products
worth investigating:
• BirdEye Reviews, birdeye.com
• Trustpilot, trustpilot.com
• Reputation.com, reputation.com
• ReviewTrackers, reviewtrackers.com
Grade.us | grade.us
This company also has a range of services and is designed to be seen as 100
percent your own company's service, which is known as white-labeling. All
invitations for reviews and all interactions with client and leads, everything
is branded the way you want it. You can monitor your review performances.
Grade.us can help with inbound organic users to your website by offering
tools such as special landing pages, lead-gen forms and prospect reports.
Broadly | broadly.com
Broadly's primary service is a platform for automated reviews, as described by Bairstow above.
It is widely used across many small business industries. The second service offered is a web chat
platform to engage with customers who find your site. Lastly, Broadly offers a lead-management
software platform, so you can screen prospects and communicate with them at each step of your
sales and installation process. The services are all available on a mobile app that you can use to
chat with customers, manage contact lists and respond to reviews.
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