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23.
Emerging Trends- Pharmaceutical<br />Packaging<br />Anti-counterfeit measures<br />• What is Counterfeit?<br />– Counterfeiting is manufacturing and selling Spurious drugs using the<br />packaging similar to that of original drug manufacturer.<br />

24.
Anti-counterfeit<br />Original pack (old) on top and counterfeit<br />pack on side<br />

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Anti-counterfeit<br />Original pack (old) on top and counterfeit<br />pack on side<br />

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Anti-counterfeit<br />• Solution to counterfeit:<br />– To do something either on the Product or Packaging, <br /> which makes the Brand different from its counterfeits and helps in authentication of its genuineness at the point of purchase<br />

32.
Shift from Rigid to Flexible<br />Bottles to Flexible<br />Rigid packaging is giving way to flexible packaging in the form of standup<br />pouches, retort pouches, spouted pouches which offer similar<br />performance and shelf appeal at lower cost.<br />

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Shift from Rigid to Flexible<br /> Rigid packaging is giving way to flexible packaging in the form of<br /> stand-up pouches, retort pouches, spouted pouches which offer<br /> similar benefits at lower weight and cost.<br />

35.
Commodity Foods<br /> There is a surge in demand for well packed commodity foods like atta,<br /> cereals, rice, sugar, salt etc. Packaging is being designed for convenience,<br /> shelf appeal and to retain freshness.<br />

36.
Nitrogen Flushed Snack Foods<br />Nitrogen flushing process is used to pack a variety of food products like wafers, namkeen ( range of products by Haldirams), snacks (cheese balls, French fries) and coffee. Indian Snack foods are catering to regional preferences.<br />