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England Rugby and British Airways today announced a
ground-breaking new partnership, which will see British Airways
become the inaugural principal partner to Twickenham Stadium, as
well as a principal partner and official airline partner to England
Rugby.

The new multi-year deal will see British Airways and England
Rugby work closely together on the digital experience at Twickenham
Stadium, including developing and launching a new stadium app and
e-ticketing in the future. It also sees the new top floor facility
of the redeveloped East Stand named as the British Airways Rose
Garden, which will be a modern relaxed environment featuring live
music and a mix of open cooking stations.

As the principal stadium partner, British Airways will also
benefit from exclusive stadium branding including the roof of
Twickenham, visible from incoming British Airways flights into
Heathrow Terminal 5."A brand that has such a strong heritage that
is aligned with our core values."

"We are thrilled to announce our new partnership with British
Airways and are extremely excited about working together," said RFU
Chief Executive, Steve Brown.

"Twickenham Stadium is the home of rugby and we're so pleased to
have an iconic British brand as our first ever principal partner of
the stadium.

"We are proud to be working with British Airways, a brand that
has such a strong heritage that is aligned with our core
values."

RFU Chief Commercial Officer, Simon Massie-Taylor, commented on
the innovative nature of the partnership. "We are delighted to be
working with British Airways and offering some new, engaging
opportunities to rugby fans.

"Collaboratively, we will be launching a new live digital
content offering on match-days, 'British Airways Match-day Live',
which will deliver fans at home some of the Twickenham experience.
Our plans for the Twickenham app and digital ticketing are also
very exciting."

Alex Cruz, Chairman and CEO of British Airways, said: "We're
getting behind England Rugby and looking forward to supporting the
Men's and Women's squads, by delivering them ready to win on their
travels all over the world.

"Twickenham Stadium also sits on the flight path in to Heathrow,
so our partnership with the home of England Rugby will be visible
to British Airways customers from the skies."

British Airways will also be flying the England men's and
women's teams around the world, including to Rugby World Cup 2019
in Japan and Women's Rugby World Cup in 2021. The partnership will
also bring exclusive memorable experiences to our fans and British
Airways' customers, including the chance to join the England men's
team on a summer Test series.