Don’t run – beta, initiated together with Juan Montero, explores the possibility of a collaborative open production line for shoe making.

Rapid manufacturing machines such as laser cutters are used alongside revised and simplified assembly methods. The result is a system for prototyping/producing that is quick/economical/easy. Shoe production becomes a few specific but simple assembly steps/instructions that the consumer themselves are now and integral part of.

This shift in system transfers shoe production from factory floors across the globe, to localised shop/workshop floors. With new roles the consumer/viewer/citizen becomes the co-worker/student/teacher.