Bud's original goal was to raise $5,000, but I've watched as the story
has spread, and momentum has built (as is often the way) and so far he's
secured over $8,800 in funding. He describes the book as being for "anyone interested in creating
products that are not just market exchanges, but cultural exchanges –
for anyone that wants to build or reshape an organization for doing
business in a world gone digital – and for anyone just finding their
footing in the marketing industry today". Bud has asked those who've supported the project to express their
reasons for doing so. Mine are straightforward: