Print Version | If the content of this message is not displayed properly, please click here

YOUR TIP FOR AUGUST 31, 2009

DON'T HAVE at least one chair in your store for customers to sit? Tsk-tsk.

WHY?

If we haven't convinced you to put a chair in your store yet, read this quote from Paco Underhill.

HOW?

Says the author of the merchandising classic "Why We Buy": "In the majority of stores throughout the world, sales would instantly be increased by the addition of one chair. I would remove a display if it meant creating space for a chair. I'd rip out a fixture. I'd kill a mannequin. A chair says: We care. Given the chance, people will buy from people who care."

NEWSLETTER
More than 18,000 jewelry-retail employees receive our bulletins each weekday. Now you can, too. Just complete the form, and we'll send you an e-mail every now and again with all the latest INSTORE news.