The meeting will be held from 7:30-9:30 a.m. Tuesday, Jan. 13, at the Stones River Country Club in Murfreesboro. Guests are welcome, and the public is invited to attend; reservations online at rutherfordcable.org. The reservation deadline is 5 p.m. Friday.

Dunham said women control about 85 percent of all household spending today and are key buyers of big ticket items like automobiles, financial products, health care and homes.

For the first time, five different generations of women are working in the U.S. marketplace. Durham will talk about what influence these women have on businesses and customers.

Dunham is an active blogger and expert on marketing to women. Her blog www.TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. who make most American consumer purchases.