Inside Tresata’s stunning new office in South End

Tresata is one of those fast-growing startups that powers the world around you without you necessarily knowing that it’s there.

The company — based in Charlotte — makes software in the predicative analytics space, which can be hard to wrap your head around without an example. Here’s a good one: Tresata powers the Harris Teeter mobile app, which creates a “smart shopping list” based on what you’ve bought in the past. If you buy milk every Monday, Tresata’s technology can go ahead and fill that in on your list. They can target you as an individual, instead of lumping you in a group.

They also do a bunch in the healthcare and finance worlds.

Tresata launched in 2011 and spent the last two and a half years inside Packard Place. They outgrew it, though, and the new space is nearly 10,000 square feet of slick design in the remarkable 1616 Center building on Camden.