Ultra-conditioning and hydrating, new Beautiful Color Moisturizing Lipstick glides on easily and immediately makes your lips feel smooth and moisturized. Better still, the exceptional color lasts without feathering or fading. The secret? Beautiful Color Moisturizing Lipstick is infused with Volulip™ to help seal in moisture giving your lips a fuller appearance. Volulip™ has been shown to increase the look of lip volume by 15% and firmness by 13%.**

96% of women saw an improvement in lip softness and smoothness after just one use.*