UX design expert Dani Nordin shows how developing and communicating empathy produces a more comprehensive and nuanced view of your users that will improve your products. She outlines a practical approach to user research that will help you uncover the principles and reasoning that guide your users’ behavior. She describes effective techniques for communicating research results to the design team and for obtaining UX design buy-in from stakeholders.

Understand the power of UX/CX strategy documents in creating alignment inside and outside your immediate business stakeholders

Discern the distinctions and needs for design studios, principles, and briefs

Author and speaker Dani Nordin is the Director of UX, Digital Engagement at Pegasystems in Cambridge, MA. Prior to joining Pegasystems, she worked as the Senior UX Designer at Harvard Business Review, and was a Research Associate at the Bentley User Experience Center.