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assessment guide for crm strategy supply chain IT impact assessment should be performed to determine if the SaaS model is a good match for the operation. Overall benefits such as rapid deployment, lower cost, and scalability must be counter-balanced by other key decision criteria particular to an organization—such as fit, return on investment (ROI) and risk. Evaluations should also take into consideration both long-term ROI and short-term total cost of ownership. Vertical industry expertise and similarities to existing clients also can

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.

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