The “Four Unchangeables” is the buzzword for the central policy affirming the Communist Party’s control of the media under the rapid acceleration of commercialization and structural reforms. It can be seen as a policy cousin of Hu Jintao’s “Three Closenesses” (2002), which called for media to become more relevant to people’s lives (essentially, through commercialization) and “enlarging and strengthening”, which was about the creation of Chinese media groups fit to compete with international media groups like News Corp and Yahoo!. [See People’s Daily Online section on “multi-media groups”]. [More English-Chinese coverage of media conglomeration here]. The first articulation of the “Four Unchangeables” came on May 29, 2001, as Beijing All Media and Culture Group was officially launched in China’s capital. The opening ceremony was attended by media-minder big wigs like Propaganda Department vice-minister and SARFT head Xu Guangchun (徐光春), State Council Information Office head Li Bing (李冰), and top Beijing city officials. Representing Beijing’s Party committee and the city government, vice-secretary Long Xinmin (龙新民) said that under any conditions whatsoever, “the Party’s control of the media would not change (党管媒体不能变), the Party’s control of top media personnel would not change (党管干部不能变), the Party’s control over the ideological direction of media would not change (党管导向不能变), and the Party’s control over the asset structure of the media would not change (党管资产不能变)”. From this point on, most official reports about media consolidation, the formation of “news groups” etc., came hand-in-hand with mention of the “Four Unchangeables”.

According to officials, the eight “newspapers” slated for commercial reforms included four newspaper groups and four newspapers. These were: Henan Daily Group, Xinhua Daily Group, Dazhong Daily Group (大众日报), Shenzhen Daily Group (深圳日报), IT Home (电脑报), China Securities News (中国证券报), Beijing Youth Daily (北京青年报) and Jin Wan Bao (今晚报). Then, as might be expected, came the “Four Unchangeables”. The GAPP official said: “These eight experiments in cooperation and restructuring have one thing in common, and that is that they are limited [in their cooperation] to the realm of business (经营领域). They are entrusted with business operations. They do not have the right to publish (出版权) or media proprietorship (媒体所有权). The right to publish and media proprietorship are exclusive rights of the newspaper’s sponsoring institution (主管单位).”

The GAPP official emphasized that the premise of restructuring [in the media] was to differentiate media and carry out reforms to the business side of newspaper groups. “But no matter how they are reformed”, he said, “the Party’s control of the media would not change, the Party’s control of top media personnel would not change, the Party’s control over the ideological direction of media would not change, and the Party’s control over the asset structure of the media would not change”.