Pay-Per-Click (or Cost-Per-Click) Campaigns are an invaluable
technique of SEM, particularly for short term campaigns or for clients with a
modest or limited advertising budget.

Pay-Per-Click directs traffic to a website through an
advertisement that typically focuses on a set of keywords or key phrases relevant
to a specific target market, such as a product or brand. These display ads show
on websites and search engine results pages with the related and relevant content and the client can decide how much to pay every time a user clicks on this ad.
The client decides how much he is willing to pay and can designate a set daily
fee (usually there is a required minimum daily budget).

With our expertise and enthusiasm for SEM we can assist our
clients in carefully choosing the most relevant and effective keywords for your
specific campaign as well as analysing competitors to seek any weaknesses in
their own marketing campaigns that could be used to gain a significant
advantage.

The advantages of PPC advertising is that leads are generated as
soon as a campaign is launched and its metrics are easy and clear to evaluate
unlike SEO which is often more difficult to analyse due to the range of factors
involved.

PPC can demonstrate a direct correlation between the keywords and
conversion rates. One of the most important factors to stress about PPC is that
the advertisement should always focus on an internal web page, not the
website's homepage, directing users instead to a specific and relevant page that
is a more sure-fire way to keep users engaged and browsing through further web
pages, increasing leads and conversion rates.

Once an effective campaign has been set up we begin to assess the data to assess active results on leads and conversions, and we can continue to customize
the campaign to enhance these results. Advertisements can be placed with three match methods: Broad Match (anything containing your targeted keywords will
display the ad), Phrase Match (When the keywords are in the correct order, your
ad will show, as well as when the keywords are before or after that phrase) and Exact Match (when the keyword chosen exactly matches your ad). Here,
specifics are more important than utilising all three to minimise the money
needed to be spent. More specific terms often receive a click for less money and so this ensures a greater Return on Investment.

Headquartered on the Maltese Islands, Zheta International has sought to place itself above its competition by providing clients with Pay-per-Click Campaigns in Malta which offers a true return on investment. Our aim is to improve businesses by achieving their goals through innovative branding and communications, intelligent information design, and a user-centered approach to product and service development.