AdMaxim launches new mobile-first programmatic native ad platform

AdMaxim, the mobile ad tech provider, has just rolled out a new mobile-first programmatic native ad platform called native.ly. With consumers turning to native ads 52% more often than banner ads, AdMaxim believes the native ad landscape is set to expand rapidly. Indeed, the native ad market is predicted to reach £10.3bn in Europe by 2020, representing a 156% growth.

Native.ly is based on AdMaxim technology and includes targeting features across campaigns. It utilises audience segmentation, device and connection targeting as well as location, live data, dynamic creative optimisation and private marketplace deals.

“It’s going to vastly improve the user experience for consumers in terms of advertising formats, as well as drive much better results for advertisers and help publishers to generate incremental revenues. Adoption will grow even more rapidly over the next few years. Combining the potential of mobile and native represents a particularly strong proposition for marketers, so we deliberately set out to build a true end-to-end system that offers marketers the flexibility to use any native format or creative approach they want, combined with precision data optimisation.”