We are now back with the second installment of our piece on a group called the Näräkä Original King. If you missed our first piece, you can check it out here. The skies cleared and there was overcast. One of the single best times to photograph cars and I have every classic chassis to choose...

It’s been more than a year since the launch of PRIME and we made it a goal that we would start making merchandise for friends, fam, fans and followers at the year two marker. When we wore our samples, we always received positive feedback whether it was from automotive or streetwear enthusiasts. For this project, we...

After experiencing car culture in Thailand, I began to see street styles which resonated with circuit racing. Race cars made for the street or street cars made for the track? When it comes to specific off the shelf modifications, there is a sense of repetition. Deviating from the widespread trends was often not found. Maybe...

So it’s really cold outside and we just had our first snowfall and it’s already making me want to hibernate in NYC. Winter is finally here and it sucks. While hibernating over the weekend, I decided to look over some of the images with ChapterOne so this is the second part. If you missed the...

This summer I had some time to explore life outside of work and academia so I went to Bangkok. Although my parents are from there, I’ve never felt a sense of belonging when I visited the land of smiles. I’m neither a tourist nor am I a resident. I exist as a hybrid between the...

New York City and RX-7’s. At first thought, most may think these two are completely unrelated. However, this year, on 7/7/2016, it was a new and different story. As we described in our 7’s day NYC announcement post, the celebration of the RX-7 and Rotary engines around the world has occurred for many decades, mainly in...

We’re honored to have had the opportunity to collaborate with our good friends at Japan-based USDMFREAX Magazine. Readers will find the very first limited PRIME box sticker included in this month’s issue. USDMFREAX Magazine has been sharing the culture of US import/domestic car life to the Japanese and global audience for the past few years. At...

If a native Chicagoan says “Let’s meet at Culvers!”, I’m there in a heartbeat. Usually when I visit Chicago, I get one of their butter burgers and a frozen custard but the fatboy in me wasn’t satisfied this time around. Instead, we got to see some unique cars which made me totally forget about food. One...

You are probably asking yourself why this super euro car with DTM cues is on a primarily JDM car blog. Despite its German birthplace, how it has been modified reflects a very Japanese VIP tradition. With its custom widebody along with the Prior Design kit, this C63 tells bystanders to keep it moving. The wheel...