Wednesday, July 31, 2013

What is the end goal of your business' social media use?
Chances are your answer sounds something like "to increase sales."
While social media is a great tool to connect with your potential and current
customers, employees and others in the industry, as a business, the ultimate
reason for doing any kind of marketing is always to bring in more customers.
For Keystone Custom Homes, their social media efforts, and their latest Pinterest
campaign in particular, are paying off by converting potential buyers into
likely future homeowners.

Their Pin-N-Win Sweepstakes, which ran during the month of
June, asked Pinterest users to create their own KCH Dream Home Board, and then
fill it with images from the Keystone Custom Homes Pinterest page. After the
contest ended, they randomly choose one lucky winner of a $500 Pottery Barn
gift card, who happened to be a homeowner relocating to their area, from the
128 entries.

“I learned about
the sweepstakes on Keystone’s website,” explained the winner Maggie McDermott.
“We are re-locating to Harrisburg, Pa. in September, and I found Keystone in my
Google search. When I saw the contest, I thought to myself, ‘Hey, you never
know.’ Plus, I was already looking at their homes on Pinterest anyways.”

People like Maggie
are the exact reason that homebuilders and companies nationwide are focusing on
their social media efforts and hosting interactive and engaging contests.

“The Pin-N-Win
sweepstakes was a huge success in many ways,” stated Janette Hawkins, Vice
President of Marketing and Information Technology with Keystone Custom Homes.
“We were able to spread our brand on Pinterest and interact with its followers
along with gaining more attention on Facebook and other social media sites with
our updates about the sweepstakes. Also, contestants moving to the areas in
which we build, such as Maggie, were able to gain a new vision on what we have
to offer.”

To learn more about
this contest or the Pennsylvania builder's new home communities, give them a
call at 877-513-0385.