Webinar Archive

Market Dynamics Management and Customer Satisfaction

Posted by: Ken Tomaszewski, Lynn Clement on 3/1/2018

Market Dynamics Management, or MDM, provides a comprehensive, closed-loop framework for quantifying and managing a brand’s competitive performance. This research and analytic method provides actionable insights by systematically assessing and prioritizing actions across the entire marketing and sales processes. Whether through a tracking system or overall market assessment, if you are in a position to streamline and optimize the marketing and sales process, then this webinar is one you should not miss! Join our company CEO and President, Kenneth Tomaszewski, and President of Global Research, Lynn Clement, as they provide an overview of this approach.

Healthcare Reform (Insights from the LightSource Poll)

Posted by: Ken Tomaszewski, Rebecca Hahn on 1/18/2018

Although ACA repeal did not happen in 2017, the repeal of the individual mandate through the December tax bill has important implications for individual insurance markets, federal subsidies and risk pools. We will provide an overview of where health care reform stands as of January 2018, implications for the health services market, as well as provide findings on health care reform from the past two waves of the Light Source poll.

With increased formation of health systems and networks, the Affordable Care Act, and shrinking budgets, manufacturers are navigating increasingly complex and varied purchase decision processes within healthcare delivery facilities. This webinar will shed light on how products and services are evaluated, and we will share methodological considerations when conducting market research among purchasers, influencers, and users.

Six Degrees of Segmentation

Posted by: Michelle Soto, Craig Radley on 9/21/2017

The primary goal of segmentation is to help you achieve a sustainable competitive advantage through better understanding of customers and markets. There are many approaches to segmentation but which one is right for you? You have the results but now what? During this webinar, we will:

Discuss different types of segmentation studies and when to use each one, with case studies and examples

Cover best practices from project initiation to implementation to bring the segments to life and socialize them throughout your organization

Standing Out in a Crowded, Quickly Evolving Environment: Roadmap to Publication

Posted by: Lynn Clement, Rebecca Hahn on 7/20/2017

With increased competition among the ever growing and crowded healthcare marketplace, there is an emergent need for pharmaceutical companies to stand out and be seen as thought leaders within therapeutic areas and/or healthcare systems. Conducting market research studies for peer reviewed publication or public release is one way for companies to be viewed as thought leaders or influence HCP decision-making. But this type of research requires a special expertise. At KJT Group, we have conducted dozens of client-sponsored studies that have been published in peer-reviewed journals. In this webinar we will share our experiences and best practices as a step-by-step roadmap.

Research for Small Markets and Samples: Approaches to Design and Analysis

Posted by: Chris Claeys on 4/14/2017

Shifts in models of healthcare delivery from evidence-based approaches to patient-centered approaches have highlighted the need for increased attention on the smaller populations of heterogeneous healthcare markets. Consequently, the number of specialized products being developed is growing and manufacturers’ market research needs, from a patient population perspective, are becoming narrower. As the relevant population sizes for research studies decreases so do sample sizes and we are forced, as market research professionals, to reevaluate our quantitative survey design and analytical methods to ensure robust data capture and analysis. This webinar will focus on how we can rethink traditional approaches on both ends (design and analysis) in order to meet these challenging objectives while still providing detailed and actionable insights. There will be high level discussion of approaches to survey design, tradeoffs in methodologies, and detailed discussion of concrete examples throughout.