15 June 2015

Four essential rules for customer emails

When you get a signup from someone, whether for a product or an occasional newsletter, you are getting much more than just an email address.

They are trusting you to take a bit of their attention so you can show them what you’ve got. You are getting the responsibility of not flooding their inbox with irrelevant messages. Basically you are starting a relationship with someone and it’s important to behave how the other half expects.

What follows is a guest post from Javier Sanz, a marketing professional working forWooRank, the website review and SEO tool, which is also an Intercom customer.