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3 Responses

more linking root domains is almost always the answer, especially since you cannot "age" your domain (they may be older than you and benefiting from that). Just focus on quality links, not quantity (e.g. guest blogging)

Something that jumps out at me is 30% of exact match anchor text links. Seems high, especially where you have only 60+ external links coming in.

Its hard to say that any one element would get you to #1 (especially where #1 is different b/c of personalization). It is because of this, I wouldn't obsess over #1 vs. #2 - but rather focus more on doing just good practice optimization regardless.

Try running the page and keyword though the on-page keyword optimization tool if you haven't already - that might give some suggestions for some more on-page things you could do.

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