Thursday, March 24, 2011

It's Official: White Knuckles 3-D on 3DS

The 3-D music video that I shot for OK Go will be the first music video available for the new Nintendo 3DS when it launches this coming Sunday, March 27th. The video was shot in true 3-DIY style (see my previous post), and will be viewed by millions of people this weekend!

From Nintendo's press release:

OK Go's 'White Knuckles' Music Video Jumps onto 3DS - in 3D

March 24, 2011

The new nintendogs™ + cats game won't contain the only furry animals running around the Nintendo 3DS™ system when it launches on March 27. Users who perform a system update will get access to a 3D version of the "White Knuckles" music video by OK Go. The single-take video, which features a bevy of adorable rescue dogs (and one goat), has been viewed more than 9.3 million times on YouTube. OK Go is known for its creative, one-of-a-kind videos, and the glasses-free 3D technology of Nintendo 3DS creates an entirely new experience by introducing a new dimension to the dogs and band members.

"We shot the 'White Knuckles' video in 2D and 3D at the same time, but until now, there hasn't been much opportunity for people to see the 3D version," said Trish Sie, the video's Grammy-winning director. "I'm fired up for people to watch the video again with Nintendo 3DS and experience it in a whole new way. This opens up all kinds of creative opportunities."

The recommended system update, which is now available, also enhances the communication features of the Nintendo 3DS system. To perform the update, users simply start the "System Settings" from the Home Menu, select "Other Settings" and scroll the page right to select "System Update."

Nintendo 3DS launches in the United States on March 27 at a suggested retail price of $249.99. For more information about Nintendo 3DS, visit http://www.nintendo3ds.com/.