Have you noticed that more and more websites are using game mechanics to create more enjoyable experiences? Principles of game design can serve UX designers today more than ever, because - 1 - brands realize the importance of interacting with users and keep them engaged and - 2- current web technologies allow developers build interfaces that support rich interaction scenarios in real time. Game mechanics will rock the web. In this article we share the best examples of how currently popular websites use game mechanics to attract new users and add them to their fan base.

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We live in the age of individuality, in the sense that, whether it's business, personal stuff or anything else in between, we seek and prefer systems that allow us make our own choices; we prefer those over standardized solutions. From customization to user oriented services and products, the center of gravity shifted from the general mass of people to you.

We even witnessed this transition. It was a brief but fundamental turn. It's not about what everybody does anymore, it's all about what you want.

We have seen this with clients, consumers, as well as with everybody in our team: it's a very particular type of positioning. You are important and everybody else is important too. This type of positioning is embedded in the style of interaction, a topic we think needs more attention, because it is connected to UX Design principles.

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A Strange Inability to Decide

Straight and simple: a client's indecision can be a pain, especially when it keeps you from actually implementing a solution that would fit their needs, preferences and - yes - budget.

It is not necessarily the best thing to assume that decision making is purely an intellectual process. Decisions are important milestones for you and your client, but even when you have all the data you need, you will often find it is harder for your client to make up their mind, than you thought. When a client cannot decide on a design, there will frequently be a fine line between them suggesting that something can be slightly improved and suddenly realizing that everything needs to be changed (re-designed).