the roadside concept

CAMEL ACTIVE / WORLDWIDE CAMEL ACTIVE STORE DESIGN / 2012

The store architecture is based on a mix of authentic materials that evoke textures and objects that you pass every day on the roadside as you travel. Presentation units that remind you of carts in a marketplace in Malawi, a cash register module in Airstream trailer design, or changing rooms inspired by cabins on a surfing beach immerse customers in the campaign world of Camel Active. The project was implemented with Moritz Halfmann.