Recently, I was invited by startup incubator JFDI.Asia to deliver a talk entitled “That Thing You (Forget to) Do” (inspired loosely from Tom Hanks’ movie “That Thing You Do”) on best practices of product development, management and marketing. In this post, I have included the presentation (which is free for download), the youtube video from JFDI.Asia and also the links to the three articles on the subject of product development, marketing & management published in SGE.

Part 1 – Product Development: Product development is only one part of the product cycle. That’s the part I will focus on this article. Managing the product from feedback of users and marketing the product are also tied to build up the start-up as a sustainable business but we will talk about that later. How shall a team of co-founders start in their product development cycle? The answer is a product roadmap from the very start with a clear vision and mission of the company in how it solves the one important problem from the user.

Part 2 – Product Marketing: So, in order for a product to go to market, it needs to overcome two barriers: (a) How will your customers hear about your product? (b) How do your customers access or buy your product?

Part 3 – Product Management: Product management is probably the toughest of the trio, and that’s why I leave it to the last. The essential aspect of product management is to sew the threads of development and marketing with data measurement, customer feedback and team execution.