It’s rare in 2014 for any business entity to conduct all of its operations using only its own resources and personnel. For many firms, it takes business partners, often called “third party” partners, to get things done.

We’ve all been there. The relationship has gotten a little stale. It’s time to spice things up. You need a new style, something a little daring, a bit more fresh. You try a few things on, maybe twirl in front of the mirror.