The hype is inescapable. If you watched the big game on Sunday, chances are you値l be hearing about it long afterward along with commentary on the Madonna half-time show and of course the commercials.

If you’re paying attention to mainline media, you’ll also hear a steady stream of commentary on the historic links to an increases of domestic violence during the SuperBowl Weekend. It’s skillfully and cleverly constructed — and utterly without basis in fact.

Here’s the truth: In 1993, the Super Bowl and domestic violence became linked when a small group of advocates erroneously claimed that Super Bowl Sunday was a “day of dread” for women when domestic violence skyrocketed. There’s no reliable evidence to support that claim and most of us, instead, let’s make the point that domestic, dating and sexual violence are serious problems every day of the year.

The Justice Department reports that four to five women are murdered by their partners every day – the Centers for Disease Control and Prevention reports that domestic violence causes two million injuries a year – and hundreds of women and children are raped and sexually assaulted each day – let’s put this conversation to rest.

There is NO conclusive, national research to validate claims that domestic violence escalates on Super Bowl Sunday. But domestic, dating and sexual violence are serious problems every day, in every community. Please visit www.ncadv.org/files/DomesticViolenceFactSheet(National).pdf

Helping survivors of violence, identifying and implementing effective prevention programs, and changing social norms is hugely challenging. So rather that procreate this incident from 1993, how about helping find ways to stop the violence and keep the next generation safe? Let’s use the Super Bowl as a chance to have conversations about how to do that : )

I am proud to support BRAVO’S The Real Beverly Hills Housewives, Dana Wilkey and Taylor Armstrong to increase awareness and revenue for the 1736 Family Crisis Center next month here in Los Angeles.

For thirty-eight years, 1736 Family Crisis Center has been responding to the growing needs of victims of domestic violence, runaway and homeless youth, homeless families, unemployed adults and youth, and other low-income community members in need of assistance.

Domestic violence and abuse isn’t limited to obvious physical violence, it can also mean endangerment, criminal coercion, kidnapping, unlawful imprisonment, trespassing, harassment, and stalking. Maybe you have lived with abuse, maybe it happened just once; maybe you work or live next to someone who is being abused right now. Domestic violence should not happen to anybody. Ever. Period. But it does – and when it does, there is help. Please help us shine a light on a path and possible solution that may the tipping point for changing this too often unreported crime.

Be part of an elegant evening with Real Housewives of Beverly Hills cast members Dana Wilkey and Taylor Armstrong to benefit 1736 Family Crisis Center, and help support the growing needs of victims of domestic violence and runaway youth in need of assistance. This celebrity event offers an opportunity to help children and families who are running from abuse and are in need of life-saving services provided by 1736 Family Crisis Center. Enjoy a great evening of networking, food and friends at Dana’s 16,000 square-foot estate in the hills of Los Angeles. IN KIND SPONSORSHIP NEEDS: ·Flowers ·Lights / Lighting BENEFITS ·Tickets to the event PRESENTING SPONSOR: $25,000 (Only two available) ·Logo on Step and Repeat ·10 tickets Private seating area ·In Kind Sponsorship Benefits HOSTED BY: Dana Wilkey & Taylor Armstrong Cast members of The Real Housewives of Beverly Hills (This will be the first time the two have been seen together on the red carpet) Saturday, March 10, 2012 Press Arrivals: 6:30pm Red Carpet: 7pm Starts: 7:30pm Private Estate, Hollywood Hills Tickets are $300 per person For more information: Dana Wilkey / wilkey@adwil.tv / 310 466 7496 ·Catering by one restaurant ·Alcohol and bar staffing ·Tasteful branding ·Photos from the event Join Real Housewives of Beverly Hills’ Cast Members Dana Wilkey and Taylor Armstrong as they help “Build Brighter Tomorrows” by saving the lives of domestic violence victims and abused children

The event will also honor the memory of model and actress

Dorothy Stratten, who was murdered at age twenty by her estranged husband/manager, and whose death inspired two motion pictures.

Catering will be provided by one of

Los Angeles’ finest restaurants. There will be an open bar and silent auction.

1736 Family Crisis Center serves families and children whose lives have been turned upside down by domestic violence and abuse. These stories often result in death if there is no intervention from agencies like 1736 Family Crisis Center. While the inspiration of “Building Brighter Tomorrows,” may not come from the happiest incidents, it’s the happiness and hope that they can and have been delivering to the unfortunate that constantly fuels their motivation. Thanks to a wonderful staff and Board of Directors, tomorrow will be brighter for every life they touch.

About James MacLean

Inspirational, accomplished and passionate. Those are just a few words to describe luxury marketing guru James MacLean, who has transformed the celebrity product placement industry through events such as GRAMMY’S /Latin Grammy's, Nickelodeon’s Kids’ Choice Awards, American Country Music Awards, Golden Globes, Spike TV Video Game Awards, BET Awards, NAACP Image Awards, Sundance Film Festival and Grand Prix Monaco. He continues to set the pace and raise the bar in only the most glamorous settings around the globe.

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