@Makesensetwitts – an open project which challenges people for social business@transmusicales – music festival focused on revelation in Britain@eurockeennes – music festival in my hometown@mybandis – web project from Colombia, making website building easy for music bands@virberg – founder of @DBTH_AA, strategy & development for artists & creative industries@thornybleeder – rock n’ roll brand architect@makeitinmusic – a resource dedicated to mentoring aspiring artists @brandinyourhand – international consultant in the arts, especially new technology.@unicum_music – because each artist we represent is unique, Management & publishing@artsoz – arts marketing consultant and commentator

ENGLISH VERSION

Our Summify Spotlight series showcases how everyday people use Summify, sharing their productivity tips and favorite sources to help you get the most out of your summaries.

About Simon: Simon Boichot (@boichot) is a mix of a not-so-good-at-programming computer geek and an art enthusiast, which lead him to work in music management and music marketing, especially using web tools to promote live events and investigate ways to make the audience experience greater. In short, Simon’s doing a job he loves, trying to stay up to date in a really fast moving industry.

Enter Simon

Most of the time I’m using Summify for work. I’ve used it for several projects: to monitor the Latin Reggae Bits Festival followers, to follow social business trends and talk about them with the Makesense crew, and, obviously, to stay up to date on the music business without being obliged to be connected to the social networks all the time, for my work at Cecom Musica.

I’m using Summify in different ways depending on the project. On one hand, for the Latin Reggae Bits Festival I used Summify to discover what content followers of the festival were sharing the most. This helped me position the Festival as a media source, allowing me to involve the followers in content generation, mention them, and show the content they were talking about. Unfortunately, this project was based on temporary consulting and I could not follow the process the entire way. I really think that turning an event or a band into a content provider has a lot of potential, even more, I think turning one into a collaborative content provider based on crowdsourcing and the community of followers is a really good way to communicate within social media. To achieve this Summify is, in my point of view, a great tool.

On the other hand, I’m using Summify every day to monitor Twitter and the people I’m following without being obliged to be connected all the time. I really like the email I’m receiving with the most mentioned content from my timeline. It allows me to filter the noise on Twitter (I’m using it with Facebook too, but I’m just starting to use this social network as a professional network, so the content which is coming from Facebook is still very little) and always have great content to share with my followers.

Finally, this monitoring work allows me to stay informed and have material for presentations and articles that I’m making on the evolution of music marketing, especially with a digital point of view, like what I’m doing with Myband.is.

Tools and Advice To Help Your Twitter Work-Flow

I discovered Twitter back in 2007 when I began working at Frazr (a German Twitter copycat). As Twitter became bigger and bigger, so did my timeline, and for a while I only checked Twitter sporadically. I fully got back into it when I landed in Colombia because it was a way to stay in contact with the French music sector and to interact with the Colombian one at the same time, but it was still a very time consuming activity if I wanted to do it well. I always wonder how people who follow 5,000+ people can keep in social contact with all them – it seems pretty artificial most of the time, and this is strange to me.

To stay in contact with the people I’m following, to share and converse, I’ve developed a Swiss Army Knife of tools and methods that I like to use:

Discovering new people to follow:
• Twitter Search (also a great monitoring tool within Hootsuite or Tweetdeck)
• recommendations from others
• links to Twitter accounts from the blogs I read
• people following or followed by people I already know
• Rapportive allows me to see the Twitter accounts of my Gmail contacts

Summarizing my social news – Summify brings me the most important news from my social feeds. I really like how I can import RSS feeds, allowing me to specify the media I prefer.

Publishing – I use Timely to share content at optimal times for my followers, or Bit.ly to share right away (depending on the urgency).

Link traffic and analytics – Bit.ly is a URL shortener that integrates well with both Timely and Tweetdeck. It’s impossible to connect Bit.ly to Hootsuite without using tricks like Greasemonkey.

Radical cleaning of who I follow on Twitter – iunfollow, or more selectively with socialbro. This helps me maintain a pertinent list of only the people I want to stay in contact with, and those who are conversing with me.

Analyzing my Twitter account for improvements – something I do from time to time – socialbro and crowdbooster.

During this process, the tools I’m using the most, besides Summify, are: Timely, HootSuite or Tweetdeck, and Bit.ly (which integrates nicely with both Timely and Tweetdeck).

Here are my top top 10 Twitter follows:

@Makesensetwitts – an open project which challenges people for social business@transmusicales – music festival focused on revelation in Britain@eurockeennes – music festival in my hometown@mybandis – web project from Colombia, making website building easy for music bands@virberg – founder of @DBTH_AA, strategy & development for artists & creative industries@thornybleeder – rock n’ roll brand architect@makeitinmusic – a resource dedicated to mentoring aspiring artists @brandinyourhand – international consultant in the arts, especially new technology.@unicum_music – because each artist we represent is unique, Management & publishing@artsoz – arts marketing consultant and commentator

If you want to connect with Simon to hear more about his projects or experience with social media and music, check him out on LinkedIn, Summify or follow @boichot on Twitter.

Let us know what you think of our Spotlight! If you’d like to be considered for future Summify Spotlight posts you can email us at team@summify.com.

Thanks for every other informative blog. Where else could I get that type of information written in such an ideal means? I have a undertaking that I am just now working on, and I have been at the look out for such information.