Sunday, September 25, 2011

I recently stumbled across a wonderful hybrid company that combines business with charity. Roma Provisions designs and sells rain boots in the United States, while their subsidiary— Roma for All— distributes boots to children living in poverty.

They sell boots to the fortunate and give boots to the less fortunate through a "one for one" concept. For every pair of Roma Boots sold, they give a new pair to a child in need.

These boots are a classically styled show piece. Everywhere I go, people comment on my Roma boots and ask me where I got them. The first time I wore them to the office, just about every single person I came into contact with asked me about them! (Right down to the mailman!) I think the cool thing about these boots is that they are practical, fun, and have a little nostalgia mixed in. So many people wore rainboots as children - and these are an update on a modern classic. And most of all, they are super practical. In the Northeast, where we spend a good portion of the year in the rain, mud, snow and slush - what better way to keep yourself stylish & warm than in a pair of these beautiful, 100% rubber boots?!

"When I visited Romania during the winter months to visit family, I truly saw the urgency for someone to help," founder Samuel Bistrian said. "I watched children walk to school in knee-deep snow with terribly worn shoes. In one town I saw a young girl out in the freezing slush carrying a bundle of firewood and wearing only a pair of sandals. Having grown up in a small village in Romania, I lived through many of those treacherous days..."

Roma Provisions' mission is to keep feet warm and dry by providing a comfortable, durable and practical pair of Roma Boots to every poor child living in cold and wet climates.

Roma Provisions rocks, and so do their Roma Boots!

Buy it: For every pair of Roma Boots sold, a pair will be given to a child in need. Or click here to find out how you can donate!