The global restaurant chain Subway worked with partner Mobivity to create personal, on-brand, and interactive campaigns to connect with customers and drive engagement and sales through RCS Business Messaging. Read More. . .

For nearly 25 years, Amazon has worked to define and evolve the concept of online commerce. And as if that wasn’t enough, Amazon Go is beginning to redefine how we think of the traditional in-store shopping experience, too. But at what cost? Read More. . .

Subway was one of the 20 brands that demonstrated how they are successfully interacting with their customers via RCS. Carissa Ganelli, Chief Digital Officer for Subway took the stage to give the audience her perspective on the evolution of messaging, and the success Subway has seen while using RCS. Read More. . .

In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible amount of competition in nearly every consumer industry, and for many business owners, the only way to confidently break through this noise is to deliver incentive offers directly into the hands of consumers. Read More. . .

When it comes to running a successful business, having the right tools and processes in place are a must. But as any business owner knows, your employees and staff are the keys to ensuring these processes run smoothly and operate at the maximum level. Read More. . .

Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your customers. Read More. . .