"The new standards ensure that schools remain a safe place where kids can learn and where the school environment promotes healthy choices," according to Agriculture Secretary Tom Vilsack, who joined the First Lady in the announcement at the White House.

The new rules would prohibit advertisements for unhealthy foods and drinks on school campuses during the school day and ensure that all foods and beverages marketed in schools are in line with the Smart Snacks in School Standards, nutrition guidelines that are scheduled for implementation in the 2014-2015 school year.

"The First Lady and the USDA have done a remarkable job promoting better nutrition in schools, and now the messages in the school environment will be consistent with the foods served," said Rudd Center Director Marlene Schwartz, PhD, who attended the announcement at the White House. "Students in school will no longer be a captive audience targeted by advertising for products that have excess sugar, salt, and fat."

This action comes after the White House Summit on Food Marketing to Children last fall in which Mrs. Obama called on the food industry and public health advocates to ensure children’s health was not undermined by marketing of unhealthy food.

Food and beverage companies currently spend nearly $150 million a year marketing mostly unhealthy products to kids in schools. "Marketing undermines parents’ efforts to keep their children healthy and also undermines nutrition education at schools," according to Carol Hazen, Rudd Center’s Director of Advocacy Resources, Food Marketing Initiative.

The announcement also included a new policy which would require that free breakfast and lunch be served universally in schools in which 40 percent or more of the children qualify for free meals. “This means that all children will have access to the school meal program, and breakfast and lunch will become part of the daily routine for the entire school," noted Dr. Schwartz. "Serving nutritous meals should be part of the educational mission of the district."

The letter, written by Corporate Accountability International, reminds Olympians that by taking sponsorships from McDonald’s, it sends the wrong message to children. The fast food chain aggressively markets its unhealthy products to children, helping to drive an epidemic of diet-related disease.

"By aligning itself with athletes who represent the epitome of health, the fast food corporation deflects public health criticism," wrote the co-authors. "Sponsoring the Olympics and high-profile athletes enables McDonald’s to mislead people worldwide into thinking that its brand is healthy."

"It’s encouraging to see that there will be net job gains as a result of taxes on sugar-sweetened beverages," said Marlene Schwartz, PhD, Rudd Center Director. "This is a win-win situation for both health and employment. Research shows that a tax on these beverages would reduce high rates of obesity and related debilitating and expensive chronic illnesses such as type 2 diabetes and heart disease."

This study focused on the impact of a tax in California and Illinois, and the researchers expect the overall results would be similar in other states.

Sugar-sweetened beverage taxes have been proposed as a way to reduce consumption, to help prevent disease, improve health, and provide substantial funding for health-promotion efforts.

Research shows that a 20 percent increase in the price of sugar-sweetened beverages (e.g., one to two cents per ounce) is estimated to reduce consumption by up to 24 percent. In addition to net job gains and significant health savings, a tax on these beverages is expected to raise over $500 million in Illinois and nearly $1 billion in California, according to the study.

"Sugary drinks are the single largest contributor to the obesity epidemic and our research shows that young people in particular are exposed to a massive amount of marketing for these drinks," according to Roberta Friedman, ScM, Rudd Center’s Director of Public Policy. "Just like with tobacco, consumers should be informed of the health consequences of consuming these products."

Over 60 percent of California adults and nearly 40 percent of the state’s children are overweight, leading to higher incidences of diabetes and other disorders, including heart disease, cancer, and asthma. If passed, sugary drinks would join tobacco and alcohol products in carrying health warning labels in California.

"We believe this website is a critical tool to show the latest healthy changes for Latino kids that are popping up across the country, and also to educate and motivate people to start creating changes of their own, like opening playgrounds to the public after school hours or starting up a farmer’s market," said Amelie G. Ramirez, DrPH, Director of Salud America!. "What’s great is that you can find what changes are happening in your own backyard, or see what’s happening 1,000 miles away, and how you might be able to make that happen in your area."

Recent Sugar-Sweetened Beverage Tax Proposals City of San FranciscoSan Francisco supervisors plan to place a tax of two center per ounce on sugar-sweetened beverages on the November 2014 ballot. Read more.

City of BerkeleyBerkeley officials recently took steps to impose a tax on sugar-sweetened beverages. Read more.

State of ConnecticutNew Haven, Connecticut Mayor Toni Harp encouraged the state to impose a tax on sugar-sweetened beverages to reduce obesity and raise revenue. Read more.

State of IllinoisChicago Senator Mattie Hunter has proposed a penny-per-ounce tax on sugar-sweetened beverages as part of an effort to promote healthy living. Read more.

The study examines the relationship between a variety of health factors and students’ standardized test scores. The most important predictors of academic achievement included having no television in the bedroom, maintaining a healthy weight, being physically fit, being food secure, and rarely eating at fast-food restaurants. Other significant factors included not drinking sweetened drinks and getting enough sleep.

Researchers used physical assessments, fitness testing, surveys, and district test score records to gather data on the health and achievement of 940 students. The students surveyed were 5th and 6th graders at twelve randomly selected public schools in New Haven, Connecticut, an ethnically diverse, economically disadvantaged, urban area. Data were collected 3-6 months prior to testing and analyzed after the standardized test scores were released.

Students with more health assets were more likely to be at goal for standardized tests in reading, writing, and mathematics. Students with the most health assets were twice as likely to achieve goal compared with students with the fewest health assets.

The authors assert that creative approaches which integrate curricular and non-curricular school-wide efforts to promote healthy behaviors among all students are worth the investment.

“Many urban families sadly face the harsh challenges of persistent poverty,” said Jeannette Ickovics, PhD, lead author and Professor of Epidemiology and Psychology at Yale University, and Director of the Community Alliance for Research and Engagement, a program of the Yale School of Public Health. "Health and social disparities, including academic achievement, are increasing. One way to reduce disparities and close the equity gaps in health and education is to coordinate community-and family-based efforts with comprehensive school-based approaches."

Using Optimal Defaults to Prevent Pediatric Obesity

Over the past 30 years there has been a 300 percent rise in pediatric obesity in the U.S., burdening the health care system and putting children’s health at risk. Researchers have recently been shifting the emphasis from treatment of already obese children to prevention and policy-level changes.

According to the authors, the concept is attractive to policymakers because it steers people toward desirable behaviors while preserving free choice. People can opt out of the healthy alternative by asking specifically for a less-healthy one.

In the current paper the authors discuss how optimal defaults can be applied to pediatric obesity prevention in several domains including public policy, and the institutional, private sector, and home environments. While the authors conclude that there are obstacles to overcome in implementing optimal defaults, it is a promising part of a multi-level strategy for preventing pediatric obesity.

Policy and System Changes in Food Marketing to Children

"The current marketing of kids' food in the US is not acceptable on two fronts," said Dr. Schwartz, during the discussion. "One is that the sheer volume of marketing is a huge problem because kids are being exposed to multiple messages every day to eat foods that their parents may not want them to eat. The second reason is that the research has shown, very clearly, that the foods marketed to kids are the least healthy foods in that category."

The experts spoke with the Editor-in-Chief of Childhood Obesity about how to accelerate progress in regulating food marketing and reduce advertising of unhealthy foods to children.

Addressing Weight Bias in Medical Training

In an article recently published in MedScape, Rudd Center's Deputy Director, Rebecca Puhl, PhD, discusses research demonstrating weight bias among medical students and trainees in professional health disciplines, the effects weight bias has on patients, and strategies to reduce weight bias in medical training.

What’s a Parent to Do? Rudd Center blogs in Psychology Today about Food Marketing to Children

According to Jennifer Harris, PhD, MBA, Rudd Center’s Director of Marketing Initiatives, “it makes no business sense for food and beverage companies to spend $1.8 billion every year in marketing specifically targeted to children and adolescents if they honestly believe that parents make all the food choices for their children."

According to Harris, research shows that media literacy can increase children’s skepticism about food advertising but evidence also shows that greater skepticism does not reduce the effectiveness of food advertising.

"It’s good business for advertisers who target children to deflect criticism by saying they have no role in shaping kids’ tastes and desires—and blaming parents for poor parenting," said Harris. She adds that it is in their best interests to support initiatives—such as media literacy and promoting physical activity—that place the onus on the individual to resist unwanted influence.

Obesity Risk Starts before Kindergarten

Children who are overweight or obese by the age of five are more likely to be overweight by age 14, and subsequently into adulthood, according to a study published in the New England Journal of Medicine. Read more.

Childhood Obesity Rates Fall

The rate of obesity in pre-school age children has dropped by 40 % over the past decade, according to data from a federal survey. Read more.

Added Sugar Increases Risk of Heart Disease

Consuming too much added sugar increases the risk of death from heart disease, according to a study published in JAMA Internal Medicine. Read more.

NOURISHING Food Policy Framework for Healthy Diets

The World Cancer Research Fund International recently updated its NOURISHING food policy framework, which outlines ten policy areas that are important in influencing how and what we eat. Read more.

Regulation on Fast Food Chains could Curb Obesity

Government regulation of fast food chains could slow down the global rise in obesity, according to a paper published in the Bulletin of the World Health Organization. Read more.

Kids Teaching Kids about Obesity is Effective

When older kids teach younger ones about nutrition and the benefits of exercise, the younger children lose weight and gain knowledge about healthy living, according to a study published in JAMA Pediatrics. Read more.

TVs and Cars in Developing Countries Increase Obesity Risk

The obesity epidemic and rise of type 2 diabetes as experienced in developed countries could soon impact low-income countries, as more people are able to afford TVs, computers, and cars, according to a study published in the Canadian Medical Association Journal. Read more.

Building Supermarkets in Food Deserts may not Change Dietary Habits

The addition of a new supermarket in a neighborhood long considered a "food desert" will not, by itself at least, change dietary habits or obesity levels, according to a study published in the journal Health Affairs. Read more.

Better Eating Habits Leveled U.S. Obesity Rates

The recession may have flattened U.S. obesity levels, but according to researchers at the University of North Carolina, consumers began changing their eating habits a decade ago. Read more.

Food Industry Should Pay for Obesity-Related Health Care Costs

Lawyers are approaching state attorneys general with the idea of making the food industry pay for soaring obesity-related health care costs. Read more.

VOICES

Tax Soda to Help Children Live Longer, Healthier Lives

Forty percent of the funds from a sugar-sweetened beverage tax in San Francisco will go directly to the San Francisco Unified School District to improve school meals, and offer more physical education and nutrition education. "Everyone is in support of helping children live longer, healthier lives through this initiative except for the beverage industry," according to Dana Woldow, a school food advocate. Read more.

Using Tobacco Control Strategies to Decrease Sugary Drink Consumption

Strategies to decrease sugary drink consumption, such as a soda tax, warning labels on sugary drinks, and removing the drinks from health care facilities, have been informed by successful tobacco prevention efforts. A combination of all three strategies can help reverse the obesity epidemic, according to Jeff Ritterman, MD, Vice President of the Board of Directors, San Francisco Bay Area chapter of Physicians for Social Responsibility. Read more.

Food Industry Sponsors Tweets during Dietetic Conference

Dr. Yoni Freedhoff of the blog Weighty Matters compiled tweets from the Food 3000 conference in Amsterdam, during which the food industry taught dietitians how to "grow consumption." Read more.

Soda Companies Discourage Water Consumption

Soda companies employ many creative tactics to get people to buy their products, including discouraging water consumption through campaigns like Bolt and Cap the Tap, according to William Dietz, former Director of the Division of Nutrition, Physical Activity, and Obesity at the Centers for Disease Control and Prevention and Lori Dorfman, Director of the Berkeley Media Studies Group. Read more.

SUGAR-SWEETENED BEVERAGES/TAXES

Howard County Unsweetened Announces Video Contest Winners

As part of the Howard County Unsweetened campaign, county high school students were invited to submit short documentaries about drinking sugary beverages and why kids should stop. Read more.

Navajo Nation President Vetoes Junk Food Tax

President Ben Shelley has vetoed a proposal to impose a 2 percent tax on junk food on the country's largest reservation. Read more.

Caffeine Consumption is Common among Children

Nearly 3 out of 4 U.S. children and young adults consume at least some caffeine, mostly from soda, tea, and coffee, according to a government analysis. Read more.

The Alameda County Public Health Department has partnered with The Bigger Picture Campaign to produce videos designed to combat the rising epidemic of type 2 diabetes by empowering youth to change the conversation about the disease, and work to improve the social and environmental factors that have led to its spread. Read more.

FOOD MARKETING

Supermarket Coupons Promote Junk Food

Coupons offered by grocery stores often chop the cost of junk foods but relatively few markets discount health prodcuts according to a study published in Preventing Chronic Disease. Read more.

Researchers Call for a Ban on Junk Food Advertising to Children

A ban on manipulative junk food advertising to children is urgently needed to help fight increasing rates of childhood obesity, according to researchers at the University of Otago Wellington, New Zealand. Read more.