Microsoft has appointed a new Chief Designer to their Xbox Entertainment Studios, former Xbox designer Elan Lee. Lee left Microsoft for a while, where he formed two different companies working on different projects.

Lee will report to Nancy Tellem, who is Microsoft's Entertainment and Digital Media President. Lee will help out with the Xbox One's dreams of becoming every homes entertainment hub. Microsoft are also working on getting other content firms to create exclusive material for their next-gen console, with a brief explanation of what they want to achieve quoted below:

The move by Microsoft to aggressively court Hollywood studios and the rest of the entertainment ilk underscores two facts: the future of the Xbox is a holistic entertainment device, and not a gaming console that has the mere ability to play Netflix. Secondly, Microsoft has real work ahead of it at the E3 event: it must prove to gamers that even though Xbox is growing up, the company hasn't forgotten about its core constituency.