While the leaders predict that every company is now a media company, I’d also argue that every company also requires great customer service and response. If there’s one issue that can derail your social media marketing efforts, it’s not responding effectively to customer service requests.

Help Scout provides a platform for scalable customer support without the complexity and management of a full help desk platform. Help Scout is invisible to customers and scales like any other help desk, but the customer experience is personalized like a normal email. The platform has collaboration features that boost team productivity and allow you to keep your team on the same page while delighting customers. Reports are also included, putting actionable support metrics at your fingertips so you can track performance over time.

Perhaps the strongest feature of Help Scout is the ability to make complex workflows for auto-responses, routing and assignment, and additional activity.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

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