Biography

Professor, Department of Marketing and Department of Business, Government and Society (courtesy appointment).
Julie Irwin joined the faculty in 1999. Her previous faculty appointments were at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania (visiting appointment). She received her Ph.D. in cognitive psychology from the University of Colorado and post-doctoral training in the Quantitative Psychology division of the Psychology Department at the University of Illinois.
Prof. Irwin serves on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Behavioral Decision Making, and Journal of Economic Psychology. She served as a Guest Editor at Journal of Consumer Psychology in 1999 and recently served as an Associate (action) Editor at Organizational Behavior and Human Decision Processes.
Prof. Irwin has published over thirty refereed journal articles and book chapters and has served as a Principle Investigator on two National Science Foundation grants. Her primary research interest is in consumer decision making, especially about issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling.
Representative Publications:
Irwin, Julie R. and Gary H. McClelland, "Heuristics for Moderated Regression Models," Journal of Marketing Research, conditionally accepted.
Baron, Jonathan and Julie R. Irwin, "Values and Decisions", Wharton on Decision Making, Howard Kunrether and Steven Hoch, Eds.
Irwin, Julie R., "Treating individual difference predictors as continuous or categorical," and "Mediators and Moderators," Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Special Editor, Fall, 1999.
Irwin, Julie R., "Introduction to the Special Issue on Ethical Tradeoffs in Consumer Decision Making," Journal of Consumer Psychology, 8, 211-213.
Coupey, Eloise, Julie R. Irwin, and John W. Payne (1998). "Product familiarity and the expression of preferences," Journal of Consumer Research, 24, 459-468.
Irwin, Julie R. and Joan Scattone (1997). "Anomalies in the valuation of consumer goods with environmental attributes," Journal of Consumer Psychology, 6, 339-363.
Irwin, Julie R. and James H. Davis (1995)."Choice/Matching preference reversals in groups: Consensus processes and justification-based reasoning," Organizational Behavior and Human Decision Processes, 64, 325-339.
Irwin, Julie R. (1994)."Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes," Organizational Behavior and Human Decision Processes, 60, 431-457.
Irwin, Julie R., Paul Slovic, Sarah Lichtenstein, and Gary H. McClelland (1993)."Preference reversals and the measurement of environmental values," Journal of Risk and Uncertainty, 6, 1-13.
Irwin, Julie R., Gary H. McClelland, and William D. Schulze (1992)."Hypothetical and real consequences in experimental auctions for insurance against low-probability risks," Journal of Behavioral Decision Making, 5, 107-116.

Publications

Morgan Ward, Joseph Goodman, and Julie R. Irwin. 2014. The Same Old Song: The Power of Familiarity in Music Choice. Marketing Letters 25(1), 1-11.