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In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you how exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are... so long as you're the type who's willing to do the work.

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Editorial Reviews

About the Author

Johnny B. Truant is an author, blogger, and podcaster who, like the Ramones, was long denied induction into the Rock and Roll Hall of Fame despite having a large cult following. You can connect with Johnny on Twitter at @JohnnyBTruant, and should send him an email at johnny@johnnybtruant.com if the mood strikes you. Sean Platt is speaker, author, and entrepreneur. He is co-founder of Collective Inkwell and Realm & Sands, writes for children under the name Guy Incognito, and has more than his share of nose. You can find Sean at SeanMPlatt.com, Follow him on Twitter at @SeanPlatt, or email him at seanmichaelplatt@gmail.com. Johnny and Sean, along with David Wright (the guy whose curmudgeonry stance on western research inspired the Unicorn Western series) host two podcasts: the horror/comedy show Better Off Undead and the Self Publishing Podcast. Both podcasts are available on iTunes and the other podcast directories, as well as on Stitcher Radio, and both are for mature audiences only.

Top customer reviews

Picked up this book and read it at a time when I needed it the most. Go figure. It outlines important topics, guidelines, and necessary ways of thinking for sticking with a self-publishing career and slogging through the hard word that is (inevitably) required. But it's also quite engaging, optimistic, and inspiring (I actually stopped reading to update some of my own strategies, realizing I was doing things correctly but had to KEEP doing them). There's no denying who wrote WPR - the voice is so uniquely Platt and Truant (I listen to the Self Publishing Podcast as well), you have to keep in mind who they are when your'e reading. I love it. I love them. I'm going to go read all their weird fiction now too. After I write.

I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there.

It doesn't matter if you are a beginner, someone who has published a few books, or have a lot of experience, you will get a huge amount from this book, which is jam-packed with all sorts of useful information. It's like a How To on how to build a publishing empire. I had several lightbulb moments reading this book, and I know you will too.

These guys know what they are talking about, they have published millions of words, self-published to great success, sold a series to Amazon, and built a loyal readership that will follow them anywhere.

And they tell you how to do it too. Do yourself a favor and grab a copy.

EDIT: I received an ARC of this book, but without any agreement to review, let alone give any certain type of review. I receive tons of ARCs all the time and most never even get read, let alone reviewed...

Write. Publish. Repeat. is the 'tough love' of the self-publishing guides, but sometimes 'tough love' is what you need.

There's no get rich quick in here and no easy writing formula. Instead it's an honest guide that tells you what to do, how to do it, and how you too can succeed if you're willing to put in the work and effort.

The good news is that if you love to write, and love to entertain or teach, and are willing to KEEP writing and publishing, you can succeed in the world of self-publishing, and this guide tells you how to do it.

Part of me thinks that this book might actually upset people who've recently read those 'kindle gold rush' books and were hoping for big, quick, long-term success by 'playing the system.'

This is not a text book or manual. Instead, this book is written in a funny, casual style from the point of view of the writer-podcasters, and is as much about them and their journey is at is about success in self-publishing; Through their eyes, and their successes and failures, you learn what you need to learn.

I enjoyed the book quite a bit, but I also like the authors and have listened to their podcast. The podcast is also funny and casual, and much beloved as much for the guys themselves as it is about writing and publishing. This books holds true.

Finally a book about writing and publishing that is easy to read with clear, simple concepts. I made sure to highlight key parts of the book and plan to review those notes again over the next few days. I also now have a to do list of 19 tasks which I plan on getting done within 5 weeks time. When I was looking over my highlights I noticed that they said one thing twice, in two different parts of the book, in the same way and I had highlighted it both time. "Only start what you can finish." I'm going to finish!

There are already over 200 five star reviews for Write Publish Repeat on Amazon, so I won't go into extreme detail singing the praises of this book. I just want to add my voice to the chorus and say this is a terrific guide to the honest nuts and bolts of, not so much self-publishing (there is some of that here, but the mechanics of SP is not this book's primary focus), but rather to what it takes to succeed and actually earn your living as a self-published indie author. This is an important distinction. This is not a book aimed at the reader who wants to try his hand at publishing stuff (like public domain material) on Amazon to get rich quick. It is instead a book targeted squarely at the author, folks just like you and me out here slaving in the fields of putting words to paper, thinking how great it would be if we could actually earn a living doing this thing we love - writing. The guys who wrote this book earn their living writing, and self-publishing FICTION. If they can do it, so can you, and so can I. God bless these guys, really. They give us all hope. Do yourself a favor - stop reading this review, buy Write Publish Repeat, and read it for yourself. You'll be glad you did.

Love the Self-Publishing Podcast but wish that you could cut through the 30 minutes of inside jokes, discussions of the corpulent undead, or genre-specific unicorns and get to the useful content? This book is for you!

An honest look at the world of self-publishing that doesn't promise Internet Gold in 48 hours (registered trademark) in exchange for $97. Rather, it offers specific instructions on how to get launched as an indie author when starting from nothing, and an honest appraisal of the work involved. Written by guys who know their trade and have inspired me to make the dream happen.