Posts in Marketing

Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to native advertising.

There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.

Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.

Customer engagement is the only hack you need to grow your sales. No matter how many advertisements your business is running, it is the only way to get your ideal consumers involved with what your business has to offer, explore your products and services, and purchase them. After all, the better they understand the value you’re offering, the more likely they become to convert. Right?

So we decided to look into how quizzes – an interactive form of content often used by businesses, can be used to drive more sales.

Growing your email list can be really tricky. It is a process that takes too long when done organically and fails too quickly when outsourced. You want to do it fast, but you don’t want irrelevant contact information from the consumer market to be a part of it. You also want to make sure that this email list is able to make your email marketing campaigns successful.

Consider it a post Valentine’s gift, but we just launched the Exit Bee WordPress Plugin for you. Yes, now it’s going to be even more easier to stop your website visitors from going away without a conversion – this time, with literally no coding skills required.

It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.

Why?

Well who doesn’t love a little more love from customers every now and then?

As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

Riding into 2017, content marketing has surely come a long way. From businesses just focusing on writing blogs related to their niche to them moving on to associating them with their business goals; from general blog analytics to associating marketing metrics with the same, this marketing tactic has proven to grow businesses exponentially when followed through with a robust strategy.

Here’s taking a look at the content marketing trends for 2017 that will define your success!

There’s a lot of content out there. What are you doing to make your content stand out?

At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.

Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?

Each one of us is practically gearing up for the holiday season and let’s be honest, why wouldn’t anyone? It is the perfect time to join in the festivities with your target market, tap into the market opportunities and become a perfect part of their lives!

Okay, the last bit might sound a little unrealistic. But you get the point, don’t you?

Holiday season is that time of the year when businesses put their best foot forward to ensure they stay in sight of their target audience, while their competition has a tough time even grabbing their attention.

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

Email marketing is a must have for any business growth strategy. While context and personalization has taken prime importance while execution of this marketing strategy, cold emails are a necessary evil. But here’s taking a look at some of the cold emailing tactics that actually work.

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

Ever noticed how your target audience reaches your website from social media or your marketing campaigns, but never really stick around? Well, you’re not alone. In this post, we’re going to share with you the reasons why people are leaving your website and how you can fix it.

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.

So here’s how you can use the net promoter score to boost your customer lifetime value.

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

Email marketing is by far the most effective marketing channel for businesses across the B2B and B2C industry. While the channel offers a high ROI on even the smallest of marketing budgets invested, it is a fact that it doesn’t seem to work as effectively for everyone.

So I took a read at some of the mails I received to let you know why I trashed them!

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

If you’re the kind of eCommerce marketer who is continually looking into the global markets, you’ve most certainly heard of Flipkart’s Big Billion Sale. Here’s taking a look into what the eCommerce business did to generate INR 1400 crore in a single day of the sale.

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.

So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.

User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.

Here’s taking a look at why and how you can use user generated content to grow your business.

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.

In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.

Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.

So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.

Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!

But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.

So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.

Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.

Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.

Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.

Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.

Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.

Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.

So how do you make sure that every email from your campaign is opened, read and hopefully converted on?