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Photo lighting systems range from massively expensive to outrageously expensive. I know there are a few other there for $99 and whatnot, but this entire system costs $75, a steal at twice the price.

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What we have here are a set of hot lights on a tripod with blue-tinted photography bulbs, a diffuser made of an Ikea clothes rack and a sheet, and some reflectors made from car windshield shades. The result is an inexpensive, easy-to-use photo set-up on the cheap.