"We want to be the world's biggest platform for display advertising. The way to do that is to open it up to all advertisers and publishers large and small. Ad.com's growth is limited to our ability to strike exclusive relationships with publishers and to work directly with advertisers. We want to have a self-service interface, so people who access display advertising can do that through Ad.com ... Today, the business has been limited to large advertisers and ad agencies. We want to open that up. And besides, if you're going to do something, you might as well go big."