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The storm surrounding the advert comes as a blow to the telecom company, the world leader in the mobile phone market in 2008, as they attempt to reverse their recent decline with the release of the Lumia 920 and its sister handset, the Lumia 820.

In a bid to reclaim its former glories, the company launched a new strategy a year-and-a-half ago, phasing out its Symbian smartphones in favour of a partnership with Microsoft.

On Wednesday it presented two new Windows-powered phones, the Lumia 820 and 920. While analysts were generally favourable to the phones, most suggested they would have a hard time competing with Apple's new iPhone 5 due to be launched next week.

The Nokia share price slumped more than 10 per cent after Wednesday's launch, and shed another 3 per cent in Helsinki on Thursday.