The first ingredient is a named meat product. It is not a meal ingredient, meaning that it is inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. The only true meat ingredient is chicken meal, 3rd on the ingredient list. It is unlikely that this product contains any significant amount of meat at all (as indicated by its "dinner" label, which is applied to products containing less than 25% of the suggested meat product by WET weight).

Soybean meal is a cheap source of additional protein, but compared to actual meat provides low quality protein. Soy is also commonly an allergy problem for dogs. Rice and barley are decent quality grains, but brewers rice is a byproduct. Cellulose is “purified, mechanically disintegrated cellulose prepared by processing alpha cellulose obtained as a pulp from fibrous plant materials”: otherwise known as sawdust.

We would prefer to see the use of whole eggs rather than egg product in the food, although the range of fruits/vegetables is appreciated.