3Hi! I'm Molly Humphrey, aka MollyPop Design. I'm a versatile, hands-on designer with 15+ years of creative direction, design, advertising and branding expertise. While earning my BFA in Design from the University of Texas in Austin, I fell in love with typography in the letterpress lab. Since then I've developed a unique and functional approach to design, and I'm a self-proclaimed type-nerd. My aim is to organize information into not only beautiful but highly effective communication.

My first job out of college was creating scholastic materials for the University of Texas Southwestern Medical School (i.e. drawing slices of brains under the direction of a neuroscience professor.) It taught me about precision, discipline, and rethinking ways to present information based on how people learn. Later I was able to apply what I learned there at my first ad agency job, where I got a taste of concepting a cohesive branding campaign: translating a company's story into communication that made sense to its specific target audience. I moved to Phoenix in 2003 and began freelancing for PetSmart (and other companies), and learned the importance of designing within strict brand guidelines: signage, ads and collateral pieces-- consistency is king. After returning to Texas in 2007, I began working as Senior Art Director and Associate Creative Director at a small Austin ad agency. This was the first time I worked on all parts of a campaign. Who knew an art director could also be an award-winning copywriter with experience in radio, television, print, and jingle writing?

In 2013, I created MollyPop Design with the intention of doing more meaningful work while working from home and being with my 5-year old son before he started Kindergarten. For my detailed work history and references, see my LinkedIn profile.

Random facts about me: My other true love is Dance. I perform occasionally with local Austin funk group, RubyRico Productions and teach 6 Zumba® classes a week, and enjoy a variety of dance forms from capoeira to aerial arts. I enjoy cooking, but I cannot make toast. I currently live in Lockhart, Texas -- BBQ capital of the world -- with my husband, two young kids and cats.