The promotional push has begun for “The Ultimate Fighter 10,” a heavyweights-only season of the UFC and Spike TV’s popular reality series.

The show began taping earlier this month and debuts on Spike TV on Sept. 16 following a live broadcast of UFC Fight Night 19.

Featured in the 20-second “TUF 10″ spot are season-10 coaches Rashad Evans and Quinton “Rampage” Jackson, as well as contestant Kevin “Kimbo Slice” Ferguson, who’s expected to be a ratings hit for the 12-episode series.

As recently revealed on “Inside MMA,” the latest MMAjunkie.com poll questioned MMA fans about Kimbo’s involvement in the show and what impact it’d have on their viewing habits. Nearly two thirds of the respondents – 61 percent in all – said they’re more likely to watch the show now that Kimbo, a former bare-knuckle brawler and YouTube sensation who later headlined multiple EliteXC events, is on the cast.