Hi there.

I'm Erfan - a full-stack Magento developer and consultant living in Perth, Australia. I'm the organiser of Western Australia's Magento meetup and at the moment I'm working at SPEQS, a startup that will revolutionise how people buy eyewear online.

Some clients have expressed interest to upgrade to Magento 2, the greatest and latest version of the popular eCommerce platform. It seems tempting, but considering the costs, and mostly intangleble benefits from an end-user point of view, it's hard to find a business case for it at this moment.
But don't...

So I finished this Google Apps integration with Magento. It was an interesting and challenging job (interesting and challenging usually go hand in hand) and my expectations on using the Apps Script API were different than how it turned out, for better or worse.
Bit of background, the store I worked on...

A lot of times I’ve found the need to create a “Shop” page that shows the root category as an anchor (with layered navigation, for example). There are also a couple questions floating around on Stackexchange about how to have root categories be shown like normal categories.
By default Magento won’t show...

There are at least three issues with the catalog URL rewrite indexer and URL rewrite management in Magento:
A reindex will add a new rows for products with duplicate url_key's - every single time you reindex
Disabled products generate new rows
Products that are not-visible individually generate new...