Wicked Cake Company launches Christmas Muffin

Cake manufacturer The Wicked Cake Company has launched its seasonal Christmas Muffin.

Flavoured with vine fruits and seasonal spice and dusted with icing sugar, this year the muffins sport new-look printed film packaging.

They are on sale to catering wholesalers, supplying outlets such as schools and cafés.

Andy Barwick, general manager of The Wicked Cake Company, said: “We are really pleased with the quality and taste of our Christmas Muffin. It’s made to our traditional recipe that has always been a real sales success in the past.

“This year, to enhance the offering, we have taken the opportunity to refresh our packaging and bring the pack in line with our recent rebranding programme.”

The Wicked Cake Company is a family-owned business in Haverhill, Suffolk. Other products include cookies, fruit cake, lemon drizzle, rocky road and eccles cakes.