There are a lot of reasons you might fall behind on your cable bill — finances are tight, a medical emergency — or maybe, as we’ve heard all too often, the cable company screwed up and hasn’t properly credited your account. But even if you’re just a cheap jerk with no intention of ever paying your bill until they cut off service, that still doesn’t merit being called out publicly on Facebook.

And yet, Senga Services, a cable operator in Canada’s Northwest Territories, recently decided it would be a great idea to shame some of its in-arrears customers by listing their names and amount owed on the social media site.