Star movements

Star Printers now has a mobile demonstration van, for use by dealers throughout Australia. The van is equipped with a range of laser, inkjet, dot-matrix and docket printers. Dealers are able to take the van for demonstration purposes at no cost. The van is equipped with an on-board inverter, allowing demonstrations to take place anywhere in Australia without the need for an outside power source.

Managing director of Star Micronics Leon Howe said: "a dealer can only really get excited about the capabilities of a product after a demonstration. But it is asking a lot of dealers to expect them to take time out of the retail environment to attend a launch." Star is planning to further develop its support network by adding a light aircraft to its support fleet.

Slideshows

Selling beyond the CIO – How partners can influence the new breed of tech buyers

This ARN Roundtable, in association with Oracle, highlighted the emergence of a new breed of technology buyer, assessing how partners can engage outside of IT, and the skills required to sell across new business units.

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