"Rossana Orlandi"

With Raw & Rainbow Altreforme confirmed its commitment to experimentation, demonstrating once again the versatility of aluminium which, thanks to a unique manufacturing know-how and to the constant contamination with an original vision, can radically transform itself into constantly new shapes

A few steps away from the Duomo and in the central Milanese shopping street – Corso Vittorio Emanuele – the Spanish fashion house Massimo Dutti invited gallerist Rossana Orlandi to decorate three of its windows for the Salone

Fashion, art and design were beautifully tied together by Rossana Orlandi, who selected pieces from her gallery showroom to decorate the windows.

Architect Diébédo Francis Kéré, originally from Burkina Faso, was invited to transform Palazzo Litta’s inner courtyard into a neo-African village.

Inside the Palazzo, DAMN Magazine assembled a selection of architects, designers, and corporate partners, to express themselves under the theme : A Matter of Perception: Tradition and Technology – which is all about the origin of concepts; how materials affect and define an object or an idea, with the purpose of looking at things in everyday life in a different way.

British product and interior designer, Lee Broom, probably just made the most intricate pun of all time with his “Salone del Automobile” installation – a lighting and interior installation set inside of a delivery van that he drove from East London to Milan for Salone del Mobile.

“Last year in Milan I went to lots of exhibitions that were all about the palazzo and everyone was talking about that,” Broom explains in the movie. “I thought, why don’t I create my own, but I’ll create a mini palazzo inside a vehicle.”

The exhibition featured a wide range of contemporary design works by international artists, tucked into the home’s existing Renaissance-era furnishings.

The language of contemporary artists and designers involved were inserted gently into historical context. The exhibition was an incredible and emotional path between glorious past and contemporary design.