Promotions

Visibility

We provide our services to about one million customers per day. This means that we can offer great reach for the commercial message of other companies.

Online: our constantly updated and highly-ranked country websites prove that increasing numbers of people are planning where they want to park before they start their journey, making these websites an ideal advertising medium.

Onsite: with a wide variety of multi-purpose visitors to our facilities, advertisers can be sure that their message reaches the correct audience.

Online services include but are not limited to:

E-mail campaigns

Q-Park obtains customer data in various ways, from competitions to season ticket customers. Our different databases with thousands of new potential customers offer companies excellent e-mail campaign opportunities to increase their enquiries, sales and website hits.

Website advertising

On a yearly basis, the Q-Park country websites are visited by about a million people who are planning a journey and wish to decide in advance where they will park their car. As parking is just one of the steps in their journey, many of these people will also be looking for something to do, somewhere to eat or somewhere to stay. A great opportunity for advertisers to reach a specific target group.

Loyalty programmes

The Q-Park loyalty app allows customers to scan a code upon entry to the car park which, in time, will give them the right to a specific amount of free parking time in reward for their loyalty. This scanning process enables businesses close to the parking facility to connect with customers upon arrival, promoting their offers and services. The perfect form of advertising for almost any business!

Onsite services include:

Offers and information

Our parking hosts undertake daily Meet and Greet activities. This involves going out into the car park and meeting customers, helping them use the payment machines, and handing out offers and information. It gives us that personal touch! Direct offers have always been successful for Q-Park and have always led to an increase in sales.

In many cities, a permit is required for distributing flyers in public areas. Furthermore, handing out flyers in the street is less successful when the weather is bad. Companies can use Q-Park parking hosts, or have their own host team onsite, for handing out offers and information to potential customers in the comfortable surroundings of the parking facility.

Posters

Poster space in any of our Q-Park car parks can be considered invaluable to a business that really wants to get its messages across to potential customers. Q-Park’s facilities in many city centres across Europe are visited by millions of customers annually. Poster frames are always placed in high footfall areas, guaranteeing maximum exposure.

Billboards & barriers

Advertising billboards can be installed in our car parks. Backlighting can be used to make them even more eye-catching. Possibilities range from advertising boards on entry and exit barriers to full wall-sized billboard space. With millions of people parking annually at our city centre sites, this forms an attractive medium.

Product launch

Our parking bays can be booked for a maximum of two weeks by companies looking to advertise in the most unique way possible. These spaces can be utilised in whichever way they desire, meaning that they can really get their company’s sales message across to customers.

Events

Our car parks can also play host to a range of events that can be tailored to suit your needs. Car parks are considered to be unique venues, and our car parks have hosted a wide range of events, from operas and charity fashion shows to corporate and networking events.

Filming & Photography

Q-Park facilities have been used for a wide variety of filming and photography activities, ranging from television commercials and photo shoots for cars, to television dramas and documentaries. Q-Park has the experience and the knowledge to assist companies wishing to use our facilities for such purposes in any way, shape or form and can guarantee that we can find a car park that will meet their criteria.