2 Market Overview
Continuous research activities in the field of agriculture science has resulted in various developments in the terms
of product quality and performance. Additionally, government support and technological advancement in the seed
industry has enabled the farmers to choose the best practices for agricultural production. The increasing awareness
about seed coating materials has not only resulted in the increased use of hybrid seed but also increase in awareness
regarding the potential crop yield in the developing nations. Global coated cereals and grain seed industry are
experiencing an increased demand owing to high yield, which is considered to be one of the key driving elements.
Leading seed companies are focusing more on improved seed quality, R&D for higher yield, disease free, and stress
tolerant seeds. Innovations and upgrading technology have been the principles of the research wing. Through
extensive research, the companies are developing seed coating materials. These high-quality seeds with
extraordinary support are more efficient in comparison to the traditional seeds.
Intended Audience:

Segments:
The seed coating materials market is segmented into type, and crop type.

On the basis of type, it is segmented into polymers, colorants, binders, and others. Among all, polymers segment is
dominating. The foremost reason for this growth is its wide range of use owing to their functional qualities and nutritive
value. Additionally, they are also used as a seed protectant, and to enhance the seed appearance.

On the basis of crop type, it is segmented into fruits & vegetables, cereals & grains, pulses & oilseeds, and others.
Among all, the cereals & grains segment is dominating owing to increased demand for various types of cereals &
grains among the consumers to meet up their growing food demands.

Key Findings:
Europe and Asia Pacific region are found to be an emerging market for seed coating materials.
The U.S. and Canada are the largest consumers of seed coating materials in the North American region.

Dec 2015, Sensient Colors LLC, the global leader in color has launched a breakthrough coating system that
enables seed brands to differentiate themselves in the current competitive marketplace better. Sensientâ&#x20AC;&#x2122;s new
SensiCoat coating system provides superior uniformity, color stability, and overall performance to the seed
industry.
Seed coating materials have a massive opportunity in agriculture industry