All posts by Lloyd Dixon

What’s to like about a like? Social platforms use views, likes and shares to track engagement. However, each platform calculates the measures differently, and that is big trouble for brands trying to run successful campaigns. Social media engagement measurement There are several common metrics used to track social media engagement. […]

Normally, studies of TV viewer behavior focus on one method of access, which makes it difficult to understand the entire market. In this new report from nScreenMedia, we examine how viewers interact with all sources of TV content: free broadcast TV, pay TV, and online TV. The report shows how […]

Here are three new changes that YouTube has made to try to balance the needs of brands, creators, and viewers. Unfortunately, unintended consequences mean they don’t support a coherent strategy! Changes to ad delivery and timing YouTube is working to boost engagement by reducing the number of ad interruptions viewers […]

Sandvine’s The Mobile Internet Phenomena Report shows the mobile services driving the most Internet bandwidth. Turns out social video sites are among the biggest offenders. In this video we look at the top users and some newcomers. 35% of all worldwide mobile traffic is from YouTube It should not come […]

Snapchat’s aggressive growth has stumbled in recent quarters. Competition and app interface problem could be to blame. Can the teen social giant return to its former winning ways? The rise and fall of Snapchat Most social media platforms rely on the accumulation of content. For example, Facebook stores all a […]

The industry initially welcomed Instagram’s release of IGTV as a possible alternative to YouTube. Eight months later and the platform seems to be struggling for acceptance. IGTV fails to engage influencers Facebook’s Instagram has proven it can innovate and attract large numbers of users. For example, when the site introduced […]

Tubular Labs released data during a presentation at Vidcon London showing just how quickly social video is growing across the continent. The data shows a 17% increase in views in the UK, a 23% increase in France, and a 32% increase in Italy during 2018. Influencers, brands vie for dominance […]

eSports and gaming remain at the core of Twitch’s business. However, the platform increasingly focuses on the people, not the games they are playing. The new focus is taking it to places it has never been before. Gaming and eSports still key Twitch.tv, the streaming platform for eSports events and […]

Article 13 of the EU Copyright Directive could severely hamper social platforms such as YouTube. Moreover, time is running out for a reasonable compromise between creators, European viewers, and copyright holders. YouTube and copyright When it comes to digital content and copyright, YouTube is indeed no stranger to pushing the […]

In the YouTube blog post entitled ‘Priorities for 2019’, company executives show they are still out of touch with the creator and advertising communities. However, with such a large audience and robust growth does it even matter? Creators are ’still’ the number 1 priority It’s no secret that 2017 was […]