Venetian designer Luca Nichetto studied industrial design at the Venice University Institute of Architecture before launching his own design firm in 2006. Debuting his And Tradition Cloud seating collection in 2015, his design aim was to combine the traditions of making both Danish and Italian sofas. Creating products with a passion for originality, ergonomics and functionality, his Esedra garden furniture collection for Ethimo then won him the prestigious German Design Award 2018.