Acxiom acquires ChoicePoint's database marketing solutions division

In a move designed to enhance its database marketing capabilities, interactive marketing services provider Acxiom has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.

As a result of the deal, Acxiom adds seven clients from industries including banking, insurance and media. Acxiom expects to introduce new clients to additional strategies and services, particularly in the digital space, designed to help them build even stronger relationships with target audiences.

The acquisition includes approximately 75 associates from account management, technical and analytic functions and based in Andover, MA, Durham, NC, Peoria, IL and Alpharetta, GA.

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