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Preface: I'm sorry about the domain spam, SEO's are WAY bigger spammers than domainers, so you can't have it both ways. Waaa wahhhh.

Google want to create a KEYWORD based economy. Domain names are a big part of that, always have been, always will be.

If you can't afford to try the exact match domains (or don't want to based on some random utopian belief), you don't know about CTR *and* conversion increases. User experience anyone? Keep whinging about Google, I'm sure someone in the forest with a little violin cares. Google will not change to meet your needs.

Google want you to invest in domains, they make money from KEYWORDS and analytics. Think about that for a second. User experience anyone? PPC is more important to them in the long run than brands, they just need the brands to rank to keep their 'relevance' up.

Google are always beating on about user experiences. Exact match domains produce a better user experience and I'm sorry about the spam, SEO's are as bigger spammers, so you can't have it both ways.

#1 rule of search, plan yourself firmly on the ground in the middle of the road. Then no collateral damage will take you down. Getting the exact match for your keywords is #1 rule of planting yourself firmly on the ground in the middle of the road. Type ins, CTR, higher conversion and more time spent onsite. Can't argue with that.

Google can't take down all the 'brand' searches, nor should they devalue a KEYWORD based marketplace.

Hi Rand,
Nice breakdown. But what about the SEO's doing pay for performance deals?
Personally I'd say a SEO consultant should be earning more than a VP or head of Search Marketing. I know one consultant that earns well, well over 350K. Less client time more performance based deals, consulting and affiliate income. Oh and far, far less stress. Everyone wins. Row your own boat.
Best!
Ben November 09, 2006

Great post! Very pertainent points too, can't say I actually even thought of that. Imagine that actually happening.
I have read some interesting comments about the 'seo blogoshpere', everything from 'so what I never really knew the guy or really read his stuff' to 'Danny *is* SEW'. I liked Matt Cutt's post too.
Personally I have read SEW from almost the beginning and Danny's contribution to 'search' is so profound it's amazing. There was hardly anything around when Danny started cranking out search content.
I think the main thing here is we all win. SEW will keep keeping on and hopefully Danny does something he is really passionate about and I am sure we will all benefit somehow. Best of luck to him. August 30, 2006

Huge space. Time to get in on the ground floor. The amount of qualified traffic you can drive to a page is enormous. Like some of GrayWolf's posts where by the time he's linked up all the SMO's the whole front page is near full.
Now that's qualifing and upselling traffic at it's best. Not to mention the amount of new access points for people to find to your webpage.
Oppourtunities are enormous. Rep management 101 should be taught in every business (online or not) who want to maintain their good name. August 30, 2006