Government funding for Australian pork sector

The Australian Government is encouraging more consumers to eat Australian pork by funding specific programs in this sector.

Australian Pork Ltd has received A$535,000 to research why consumers buy certain pork products like ham, bacon and salami. In another program, the group is being funded A$235,000 to identify the key consumer motivations/triggers that drive pork purchases. Funding of A$175,000 will also be given to Australian Pork Limited to test a range of promotional strategies for increasing awareness of and demand for Australian pork and A$125,000, to research, develop and test a new brand that clearly identifies Australian pork products to consumers.