In the highly competitive and increasingly commoditized financial services industry, an institution must
differentiate itself from the competition. One way an institution can stand apart is by effectively and consistently communicating its brand.
Bancography can assist the institution in the measurement and evaluation of its brand by gauging the institution's perception in its market, across the
competition and its own customers. The Brand Evaluator will yield findings necessary for building strategies around branching, branding, marketing,
advertising, retention, loyalty and service quality.

Bancography’s instrument will measure eight areas for the consumer or businesses in the defined market: