Many people think writers are wordsmithing wizards who can instantly summon the ideal phrase, conceive the perfect headline at the drop of a pen, and churn out any length of article on any topic from any perspective at the mere waving of their writing wand. It just...

How I Built This The How I Built This podcast is a weekly, educational course in entrepreneurship. Each episode is an audio case study detailing the hardships and successes of founders you’ll recognize —Herb Kelleher of Southwest Airlines, Richard Branson of Virgin...

Writing is difficult. Writing coherent, imaginative, insightful material that people actually want to read is even more difficult. Just take a look at your inbox and see how many of the hundreds of emails you receive weekly are worthy of your attention. Or jump online...

The explosion in volume and reach of social media and other digital tools has changed the way companies market themselves and distribute content. Indeed, having a company website is more important than ever before. Why? It adds credibility to your organization and it...

Everyone’s writing blogs these days. And if you’re not, you’re probably wishing you were or feel the pressure to do so. Publish or perish isn’t just for academics anymore. With literally millions of blogs being posted worldwide every day, if you’re not getting the...

You company may not be able to boast that it’s “The Greatest Show on Earth.” Then again, it might. But if you are and you don’t promote yourself, it really doesn’t matter, does it? No one will know it. That’s what P. T. Barnum understood: that there’s a little “show...