'Growth engine'

"We are now at the tipping point with the rapid expansion of plant-based foods across the entire store, so it is critical for retailers to continue to respond to this demand by offering more variety and maximizing shelf space to further grow total store sales."

World Plant Milk Day

This month is particularly relevant when it comes to dairy-free - as August 22 is World Plant Milk Day (WPMD), an initiative conceived by Robbie Lockie - vegan advocate, campaigner, and Co-founder of Plant Based News - and run in collaboration with international food awareness organization ProVeg.

As the data shows, millions of people around the world are ditching dairy, and opting instead for healthy, delicious drinks made entirely from plants. There are so many reasons to do this - including saving the planet, improving your health, and helping stop the exploitation of cows in the dairy industry.

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Because of this, food producers, retailers, and restaurants are making it easier than ever to phase out dairy, offering delicious plant-based alternatives to traditional products, including milk, ice-cream, and cheese.

Challenge

World Plant Milk Day makes it even easier to ditch dairy, with its 7-Day Dairy-Free Challenge. Just as it sounds, it is a week-long initiative which will help you get started on your exciting dairy-free journey.

If you sign up to take part, you'll receive daily emails, with all the information, support and recipes you need to succeed.

So why not join the millions of people worldwide who are opting for kinder, more sustainable, and delicious plant milk?

Maria is the editor of Plant Based News. Her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine.

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