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We are Croft Enterprises.

Croft Enterprises is an integrated financial consulting firm located in Minneapolis, MN. We add value to our clients lives by integrating their insurance, legal, investments, retirement, and tax planning needs. Our company slogan is Net Worth, Life Worth. Net worth is all of your assets minus all of your liabilities. Life Worth is what’s important to you, your goals, your dreams, your children, your spouse, your family, your friends, your relationships, and your decision making ability. Our company mark is a Rhino. Here are 4 connections between Croft Enterprises and the Rhino:

We are inspired by the nature of the Rhino.

They do not move backwards, they only move forwards. Likewise, we help our clients set meaningful goals, moving consistently forwards.

We are here to help find clarity within the gray areas.

The color of a Rhino is gray, which metaphorically represents our financial consulting & tax consulting business, where we find many gray areas. Even though we would prefer to tell a client it’s either black or white, often times that’s not the case, there are a lot of gray areas in the world of finance.

We are here to help you build and find financial strength, safety, and protection.

Rhinos are very intelligent. Even though they have tough skin, they will protect their skin from the sun’s rays by covering its body with mud. Likewise, we will guard your ideas, dreams and finances, with knowledge and intellect.

We are a unique and rare find.

As the White Rhino is almost extinct, and we are a rare find in the financial services business.