Post-it

The two videos above demonstrate Change Blindness – in basic terms when you fail to spot a change in your environment. While the Derren Brown video shows how age and colour are all victums of change blindness, the second video explains much better the conditions that lead up to change blindness.

When we blink, we create our own grey flicker effect. Almost as if we’re naturally designed to miss things. Reminds me of the statement by Joe Hallihan that “we are hardwired to make mistakes“; that our brain cannot simply take in all the information around us, so it filters out the unimportant and focuses on the important. In web design techniques such as the yellow fade and a javascript blink are used to notify people of changes in the online environment. How does the built environment notify us of changes? Normally handwritten notes to notify people of change of address of a building. Notification boards, newspapers