Photographers visiting Focus on Imaging at the Birmingham NEC (3rd - 6th March) will be able to test drive the new Hasselblad H5D medium-format camera as it makes its first major UK appearance. On the same stand (N9), broncolor will be showcasing its brand new ‘lightweight athlete’ lithium Move battery power pack. Mark Witney, Hasselblad UK Marketing and Communications Supervisor said: “We’ve got a brand new stand design this year and our joint presence with broncolor means visitors can gain easy access to the best cameras in the world for ultimate image quality, colour and detail - and at the same time browse products from the leading brand worldwide for precision and high quality lighting systems.

Hasselblad Press Release

Hasselblad and broncolor set to showcase latest camera and lighting products on their joint Focus stand (N9)

Photographers visiting Focus on Imaging at The NEC (March 3-6) are invited to make a beeline for the Hasselblad & broncolor stand (N9) to ‘test drive’ the brand new H5D medium format camera - as it makes its first major UK appearance.

And broncolor will be showcasing its brand new ‘lightweight athlete’ lithium Move battery power pack as the two imaging companies feature joint display areas for their products at the annual Birmingham show.

Mark Witney, Hasselblad UK Marketing and Communications Supervisor said: “We’ve got a brand new stand design this year and our joint presence with broncolor means visitors can gain easy access to the best cameras in the world for ultimate image quality, colour and detail - and at the same time browse products from the leading brand worldwide for precision and high quality lighting systems. Our H5D is the next step in the evolution of the famous Hasselblad H System and the latest Move battery packs from broncolor underpin an outstanding product portfolio from the Swiss-based company with its 58 year legacy.”

He added: “Photographers can come and try these new products in our central presentation and studio area. We’ll have stunning professional models for portrait sessions alongside key workflow demonstrations and talks from leading photographers who use Hasselblad and broncolor equipment every day.”

Some of the UK’s finest photographers have signed up to host four days’ worth of complementary seminars in the presentation area.

Said Witney: “We are delighted that some of the world’s most celebrated professionals will be speaking and showing their work at our completely free workshops which start at 11:30am each day. We’ve got a long list of big names including: Tim Flach, an internationally acclaimed commercial and fine art photographer; award-winning portrait and wedding photographer David Stanbury; Perou, the highly talented and wonderfully eccentric fashion, portrait and music photographer; Windsor Castle-based Royal Collection photographer Eva Zielinska-Millar; product photographer Jonathan beer and up and coming London-based fashion photographer Jay McLaughlin.”