Guwahati, Mar 16 : In front of an audience of approximately 900
spectators from all across the north eastern region, Jessica Marbaniang
from Meghalaya was crowned Sunsilk Mega Miss North East 2015 at the
ITA Cultural Complex, Machkhowa. The contestants travelled
to Guwahati for almost a week of activities, grooming and training
sessions conducted by Mega Entertainment, followed by rehearsals,
leading up to the Grand Finale of the pageant.

The pageant has been
supported by Fashion Partner Reliance Trends, Styling Partner Lakme and Telecom Partner Vodafone.
​​Jessica Marbaniang is the fourth young woman to take home the
Sunsilk Mega Miss North East crown from Meghalaya. 20 year old Jessica
is a 2nd year B. Music student of St. Anthony’s College, Shillong. She
stays with her parents and little sister in Shillong.

Jessica has won a custom American diamond tiara, cash prize, and
gifts from pageant sponsors, travel opportunities, professional
representation by Mega Entertainment, and opportunity to walk for
Reliance Trends in the biggest fashion event of the country, Lakmé
Fashion Week in Mumbai.

The three winners will be offered a professional grooming session,
which would guide them further on how to carry themselves forward in the
professional sphere. Besides, they will also get the opportunity to be a
part of various regional and national assignments.

The organizers of the event, Mega Entertainment, had shortlisted 31
women, who vied for the coveted title of Sunsilk Mega Miss North East
2015. The pageant is inspired by Designer/ Fashion Choreographer and the
powerhouse of fashion & pageant industry Abhijit Singha.
​​Abhijit Singha, Founder of Mega Entertainment and Managing Director
of Sunsilk Mega Miss North East 2015, spoke during the crowning
ceremony, “Through Sunsilk Mega Miss North East we look for a young and
aspiring talent that is fit, intelligent and driven to be a role model –
using her attributes to make a difference in the society. The pageant
will not culminate with mere crowning of the winners. We also make it a
mission to give them an international platform from where their dreams
can take flight. Today’s ​​winner Jessica Marbaniang will walk for
Reliance Trends at the Lakmé Fashion Week, which in itself is a
dream-come-true for various well established models too.”

Vedika Mohan and former Mega Mr. North East Piyush Sharma joined
forces to host this year’s show for the first time as
co‐hosts. During the strong competition the contestants were judged in
four segments: traditional wear, cocktail designer wear, evening gown
presentation and personality interview as they vied for the coveted
title of Sunsilk Mega Miss North East 2015. The reigning beauty queens
Leni Ralte from Mizoram – 2nd Runner-up 2014, Archana Barman from Assam –
1st Runner-up 2014 and on behalf of Natasha Wahlang from Meghalaya who
was Mega Miss North East 2014, Juhi Gogoi – Sunsilk Mega Miss North East
2013 crowned their respective successors at the conclusion of the
pageant.

The judges who sealed the fate of this year’s winner
included: Monika Devi, Committee Member of Mega Entertainment;
Neelotpal Deka, the first Cyber Crime Lawyer of North East and Radhika
Radia, AVP Operations & Channel Relations – GRACENOTE (Tribune Media
Services).

The pageant organizers were also judged for a series of sub-awards.
The results were as under- Rinki Chakma from Tripura was awarded Sunsilk
Miss Beautiful Hair; Linita Thounajam from Manipur was awarded Lakme
Perfect Radiance Diva; Reliance Trends Miss Trendy was given to Jessica
Marbaniang from Meghalaya; Priyanka Baishya from Assam won Miss
Photogenic award; and Vodafone Most Popular Female award, which is
selected on the basis of highest number of votes received and allows
direct entry into the semi-final, was given away to Shivangi Baheti from
Assam.

Besides the regular sub-awards, Sonia Marak from Shillong
(Meghalaya) won a wildcard entry to the pageant through the Lakme
Perfect Radiance Ticket to Fame contest.