Where do you stand?

Jumptap said: “There’s a clear pattern of Android (from Google) over-indexing in the South and Southwest parts of the country with iOS (from Apple) doing well in the Northeast and Midwest states.”

BlackBerry from Research in Motion still has an isolated presence—in New York, the Dakotas, Oregon, among others. And a few states, such as Nevada, New Mexico and Oklahoma and some Southern states are neutral in this battle for mobile hearts, minds and ad impressions.

Android rules?

Schonfeld said: “What is clear is that there are more Android phones in the U.S. than iPhones. But more is not necessarily better. If you drill down to Jumptap’s click-through rates, iOS still performs better for advertisers. Mobile ads on iPhones, iPads, and iPod Touches are clicked on 0.78 percent of the time compared to 0.47 percent for Android (and 0.36 percent for Blackberry).”