Popular UK Salon Finally Lands Stateside

L.A.'s Essensuals London salon—the first U.S. outpost of the popular UK chain—was supposed to bow in March, but it finally opened its doors on Melrose Ave, next to Fred Segal, just yesterday. The two-story, 2,400-square-foot, 23-station mane mecca has been the talk of Hollywood for months.

Despite her star-studded roster, however, Reeves emphasizes that the aim of Essensuals London—a regular sponsor of London Fashion Week—is translating cutting-edge catwalk `dos into wearable trends.

"We do a lot of celebrities' hair, but our main focus is making sure our staff is trained in the most advanced techniques," she says. "Each year we come out with a collection of hairstyles, based on what we saw on the runways, and educate our stylists on how to create them."