The service is now live and available to all members through the 1st Advantage website.

Geezeo's community solution is customized to meet the specific needs of 1st Advantage and provides a new financial resource for all its members in a social format. It offers a new level of member empowerment where users get the financial answers and information they need, not only from the credit union, but from other members as well. Members can post questions, share money saving tips and interact with each other in a manner not available before.

"There has never been a better time to help people help themselves", said Bryan Clagett, Geezeo Chief Marketing Officer. "Many financial institutions are positioned as financial cooperatives, and this online tool allows them to act more like genuine financial advocates."

"The Life.Shared. community powered by Geezeo will provide 1st Advantage members with a new way to connect with the credit union and other members," said Jim Craig, 1st Advantage's Vice President of Marketing. "Members do not have to achieve financial goals by themselves, they have a community of fellow 1st Advantage members that want to see them succeed and are ready to help."