There seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels. This doesn't mean that Palcohol isn't approved. It just means that these labels aren't approved. We will resubmit labels. We don't have an expected approval date as label approval can vary widely.

If Palcohol's labels are reapproved, consumers will be able to create alcoholic beverages "on the go" by adding a packet (or 12) of one of Palcohol's six flavors—including Mojito, Cosmopolitan, and Puerto Rican rum—to water.

Creator Matt Phillips says he got the idea to devise the more rebellious version of Crystal Light when he wanted to take alcoholic drinks along on trail rides or hikes but didn't want to drag heavy bottles up mountains. Palcohol was expected to land on shelves this fall.

Adding to Palcohol's drinking problems, news organizations picked up on some less savory language on the product's website. The initial product page seems to suggest increased alcohol consumption and recognizes the ability to "get drunk almost instantly" by snorting Palcohol, "because the alcohol will be absorbed so quickly in your nose."

Palcohol has since distanced itself from the language, writing, "We were experimenting with some humorous and edgy verbiage about Palcohol. It was not meant to be our final presentation of Palcohol."

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