Savannah lawyer Jamie Casino lands reality TV show

A screenshot of Jamie Casino's television ad that ran during the Super Bowl.

A screenshot of Jamie Casino's television ad that ran during the Super Bowl.

It took barely a month for personal injury lawyer and Internet celebrity Jamie Casino to land his own reality TV show after a local Super Bowl ad he produced and starred in racked up more than 5 million views on YouTube.

According to Deadline Hollywood, Warner Horizon Television has signed Casino for a “primetime unscripted series” to be called “Casino’s Law.”

Casino had been pursued by as many as 40 producers since his Feb. 2 Super Bowl ad made him an overnight Internet sensation.

Casino did not return phone calls or an email from the Savannah Morning News on Thursday requesting comment.

The two-minute ad is a dramatic retelling of how Casino turned from criminal defense to personal injury attorney in the wake of his brother’s 2012 slaying.

“I wasn’t always a personal injury lawyer … I once was a notorious criminal defense lawyer who was employed by some of the most cold-hearted villains,” says Casino in a voiceover.

Underscored by thundering heavy metal music and movie-like special effects, the ad ends with Casino smashing the headstone of his brother with a sledge hammer.

Although it only aired in the Savannah market, many shared it online via YouTube, and soon Casino was being sought to appear on morning shows and entertainment sites such as TMZ.

According to Deadline, Casino’s show will be produced by Mike Fleiss, executive producer of popular ABC series “The Bachelor.”

Locally, reactions to Casino’s ad were mixed. Some praised the high-octane production value, while others mentioned he was profiting from his brother’s death.

The president of the Georgia Bar Association also wrote a letter to the Savannah Morning News condemning Casino’s ad.

Part of the ad shed an unflattering light on former police chief Willie Lovett over comments he made after a spate of killings that occurred Labor Day weekend 2012.

Casino’s younger brother, Michael Biancosino, 30 at the time, and Emily Pickels, 21, were shot and killed in Biancosino’s vehicle in the early hours of Sept. 1.

The ad, which Casino said cost less than $100,000 to make, was filmed locally with the help of eThree Media and used local actors.

There’s no concept yet for the “Casino’s Law” series, and development is still in the early stages, said Deadline.