News in brief

GNC takes NutraClick’s ProbioSlim into nationwide stores

Supplement retail giant GNC has picked up the ProbioSlim product from NutraClick, marking a significant success for the Boston, MA-based nutritional products company.

NutraClick, which is making waves in the supplement space by using targeting digital marketing, was recently ranked #58 on the “America’s Most Promising Companies” list by Forbes magazine. 2013 also saw the company unveil a new 22,000 square-foot corporate headquarters, add key executives to its leadership team, and launch two new brands, Femme Factor and ProbioSlim.

The latter of those brands has now been picked up by GNC for distribution in the retailer’s stores nationwide and online at GNC.com. ProbioSlim is formulated using Sabinsa’s LactoSpore probiotic ingredient, combined with a green tea leaf complex, and caffeine.

“As weight-conscious consumers are increasingly understanding the powerful benefits that probiotics can deliver for digestive health, we have experienced significant demand for ProbioSlim ever since it hit the market last year,” said Patrick Carroll, Chief Marketing Officer at NutraClick, the parent company of ProbioSlim.

“We are excited to build upon this early success and broaden our reach to GNC’s loyal customer base to provide them with more convenient access to ProbioSlim. GNC is a valuable retail partner and represents an important distribution channel to reach a key demographic of health-conscious consumers.”