The tradition

Vicari is a historical family in Morro D’Alba village, connected to viticulture since many centuries.
A series of lucky coincidences allowed us to find a Vicari’s
ancestor who lived in Morro in the last decade of '400,
through notarial deeds, cadastres and many municipal
archive’s board acts. His name was Francino de Rigo.
For this reason , through a long research , lasted 3 years,
it was possible to complete the genealogical tree of Vicari
family and write a book entitled: "I Vicari- Momenti
di vita di campagna a Morro d’Alba - secoli XV - XXI".
This book expresses with more and more strenght the
close connection between the family and their land and
their tradition.

The company today

The Vicari farm is a small family company owned and run
by Nazzareno and his two children Vico and Valentina,
located in Morro D’Alba.
The Vicari were “quelli del pozzo buono” (those of the good
well), because in their street there was and still exists a big
well, where in the past the inhabitants of Morro D’Alba went
and drew drinking water.
Today in each bottle, in each label on remembers this history,
containing in the inscription “Del Pozzo Buono” and in
the logo of the company, that represents a stylization of the
old appearance of great historical well.