It's Blizzard's first attempt at an MMORPG. Given that it may well be for most of its audience, too, we decided to take a closer look at why World of Warcraft has been capturing the attention of more than just the usual crowd.

We talk to World of Warcraft producer Chris Sigaty and Blizzard's PR coordinator George Wang about the forthcoming European launch, the stress test, dealing with cheaters, and Blizzard's stylistic approach.