Rebecca is a Social Media Account Manager at News Xtend, with a Masters of Journalism. She enjoys learning more about SMBs and trying to keep up with the latest news in Digital Marketing. When she's not writing and reading, you'll find her cuddling her cats, or looking for the closest sweet treat.

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Let’s Get Digital: 30th April 2020

Reading time: 2 minutes

Brands are joining the Animal Crossing fun!

It seems like everyone is playing Animal Crossing: New Horizons. It’s a wholesome, all-ages game for Nintendo where gamers play as characters who aim to turn a desert island into a paradise, through buying and trading objects and animals – the perfect escape from isolation boredom. And now brands are joining the fun.

Players are able to customise their character, with different skin tones, hairstyles and clothes, which is where brands come in. A number of brands have created digital versions of their real-life collections that players can now choose for their characters.

100 Thieves is a US lifestyle brand that has done just this, and is now receiving positive feedback from players who like their designs.

Even non-fashion brands are joining, with Twitter offering a branded t-shirt for characters to wear.

While not an immediately obvious choice for brands, Animal Crossing is actually a great way for brands to reach potential customers. While they can’t charge for their virtual designs, Nintendo doesn’t charge brands to list their clothes, nor does it seem likely to. The game also offers an incredibly brand-safe environment.

Animal Crossing: New Horizons offers amazing reach, in fact, it’s topping the UK games chart and is the single biggest game launch on Nintendo Switch. Read more @The Drum

Zoom has also made more options available for users to report issues and now offers meeting passwords as a default.

Zoom has recently risen from relative obscurity as businesses and individuals have begun to use new means to gather large groups of people while working from home. In December 2019, Zoom had about 10 million daily users. By March, this number had grown to 200 million. Read more @Social Media Today

Instagram helps businesses make the most of Stories

Always wanted to get into Instagram Stories? Now could be the perfect time for small businesses to jump on the Stories bandwagon! Instagram has released a number of tips to help business owners who want to get started, or even up their game on Stories.

1. Make it easy for people to support your brand

Instagram has released ‘Order’ and ‘Gift Card’ stickers which can be added to Stories so your followers can order quickly and easily. Once you’ve done this, save your story as a highlight for future viewing!

2. Uplift and Inform

Use your platform on Stories to share inspiring tales and trusted information about COVID-19 restrictions.