Beyond its title sponsorship of the TCS New York City Marathon, TCS is the creator of the race’s official mobile app, available in both the Apple and Google Play stores. Now entering the fourth year of our partnership, we continue to collaborate with New York Road Runners to make the TCS New York City Marathon the most technologically advanced and socially engaged marathon experience for runners, fans and families alike. In short, an experience that will be a memory forever.

The 2017 TCS New York City Marathon race app provided even more exciting, race-specific features for runners and their support community to keep track of the event. New this year:

Live, on-map tracking of runners— allowed users to track an unlimited number of runners for the first time! Of the 51,000+ runners, 99% were tracked. Top-tracked runners were each tracked by 10,000+ users, allowing spectators and family to plan where to cheer or and offer encouragement to their runners during the race.

Real-time runner tracking for the Abbott Dash to the Finish Line 5K on Saturday, November 4, 2017.

E-commerce section – drove users to newbalance.com, where they could shop for official TCS New York City Marathon merchandise.

2017 TCS NYC Marathon Mobile App – Stats

The iOS version of the app was ranked as the ‘#1 free sports app’ and ‘#1 free app’ in the Apple Store on race day for the third consecutive year.

The TCS New York City Marathon mobile app was downloaded a record 334,000 times (most ever for the TCS NYC Marathon or any other marathon), up from 317,000 downloads in 2016.

TCS and NYRR Partnership

TCS is proud to be the title sponsor of the most prestigious endurance running event in the world — the TCS New York City Marathon — and the first-ever premier partner of New York Road Runners (NYRR). This long-term initiative is symbolic of our continued investment and commitment to North America and, of course, with running communities across the world.

Our year-round partnership with NYRR takes the message of health and wellness into the communities of New York City’s five boroughs and beyond. This union is realized through the active engagement of our joint employees and volunteers in hosting several New York City races and fitness initiatives throughout the year. From the likes of the United Airlines NYC Half and Popular Brooklyn Half, to NYRR’s various youth initiatives, such as Rising New York Road Runners.

tcsnycmarathon

About TCS

Tata Consultancy Services (TCS) is one of the world’s top three IT services and consulting organizations. It leverages a comprehensive portfolio of business solutions, industry expertise and the latest digital technologies on behalf of many of the world’s largest enterprises – to simplify and transform their businesses. TCS has more than 385,000 employees in 45 countries with $17.6 billion in revenue as of March 31, 2017.

In America, TCS’ customers represent a third of the Fortune 500 brands, it has been one of the two top recruiters of local IT Services talent for the past five years and is a leading proponent of STEM education through platforms such as goIT, Million Women Mentors and Ignite My Future in School. Additionally, TCS supports community wellness through its multiple marathon sponsorships (e.g., the TCS NYC Marathon and the Boston and Chicago Marathons).

TCS is deeply committed to its CSR program in the U.S. and Canada, designed to make a significant impact in the local communities where its employees live and work. In 2014 alone, more than 11,423 employees in the North America volunteered 46,650 hours to pressing address societal issues in the areas of health and education. And specific to addressing the STEM skills gap, TCS has actively led or partnered with the following programs.

TCS goIT Program – provides students with in-school IT career workshops and parent and teacher orientations aimed at getting students interested in IT careers. Since its launch in 2009, goIT has engaged more than 8,800 U.S. and Canadian middle and high school students, driving a 70% increase in interest pursuing STEM related degrees. As a result, in 2015, goIT has expanded from 12 to 27 cities, with a particular eye on serving many underserved communities and inspiring more minorities and girls with role model volunteers.

TCS gained further respect from the national government, non-profit, industry, and educational groups across the continent as a leading proponent for developing sustainable STEM programs, as a founding partner or lead tech platform provider for MillionWomenMentors, STEMConnector®, NPower, and the government backed US2020.

TCS Supports NYRR Mighty Milers

TCS is the official proud partner of NYRR’s Mighty Milers, a running program for kids of all fitness levels from pre-kindergarten through eighth grade. It’s designed to get kids active and healthy, while building their self-esteem and teaching them to make and reach personal goals.

TCS is proud to encourage supporters of the TCS New York City Marathon to fundraise for NYRR Mighty Milers. In turn, we will make a matching donation for all funds raised on Crowdrise. TCS is also committed to providing equal support for goIT, our signature community engagement program that provides STEM (Science, Technology, Engineering and Mathematics) education to schools across the United States and Canada.

TCS’ goIT program provides students with in-school IT career workshops and parent and teacher orientations, aimed at getting students interested in STEM related careers. Since its launch in 2009, goIT has engaged more than 8,800 U.S. and Canadian middle and high school students across 12 cities, and is expanding to more than 27 cities in 2015.

This year, TCS and NYRR teamed up for a series of informative illustrations to help runners, fans and New York City enthusiasts get to know this race even better. Runfographics combine data, insights and fun facts, enabling you to test your knowledge and get the most out of the 2015 TCS New York city Marathon!

TCS launched this internal health initiative in April 2012, encouraging employees to embrace a healthy lifestyle. It is built on the basic philosophy that ‘healthy individuals make up healthy organizations.’ To date, it has encouraged more than 50,000 global employees and their families to exercise and log activities to earn rewards. In turn, TCS has matched hours logged by donating to a range of local health based charities.

In the lead up to the 2015 TCS New York City Marathon, more than 2,500 US employees participated in walking, running and yoga during the month of September as part of the company’s fitness initiatives. TCS matched hours logged with further funds to support NYRR’s Mighty Milers youth fitness program.