It’s The Most Wonderful Time of the Year! (For Holiday Ads)

The holiday season is a weird and wonderful time where we take a kinder view on everything, even commercials. Heck, some of our most beloved holiday traditions actually started as advertisements, like our modern depiction of Santa Claus (thanks, Coca-Cola!) to Rudolph the Red-Nosed Reindeer (who began his life as a Montgomery Ward department store mascot.)

You know the one. They’re little Hershey’s Kisses that are organized to look like a Christmas tree. They play a little handbell chorus of “We Wish You a Merry Christmas.” It’s exactly 15 seconds long, and as of 2017, has been on the air for 28 years.

Which means that it’s literally been on TV for every Christmas Season that I’ve been alive.

So in the holiday spirit, I went around the office and asked: “What commercial gets you in the holiday spirit?”

Personally, while Christmas to me comes in the form of tiny, tear-drop shaped chocolates, I’m also particularly fond of the 2016 Heathrow Bears commercial, which features two little teddy bears and their adventures in traveling home for Christmas. Awww.

Kerry Sabbatini, Media Buyer: The NFL Shop’s Chiefs-Raiders commercial, featuring a couple arguing over whether or not the husband is allowed to wear an Oakland Raiders jersey to Christmas Dinner. And as it turns out, wearing the jersey was a very bad idea.

Julie Garcia, Digital Media Buyer: This tear-jerker Macy’s/Chanel ad about a young girl who buys her mother cologne for Christmas. Yes, you read that right, cologne. And well, I don’t want to spoil the twist.

Kevin Dakin, Graphic Designer: Create Wonder in Your Worldfrom HP’s Reinvent Giving campaign. The storytelling and cinematography are wonderful – all without a word of dialogue. And he can’t leave out the 90-second spot from M&M’s titled Faint 2: A Very Yellow Sequelbecause it brings him back to his childhood when the original spot aired.

Well, there you have it! There’s our Christmas list!

From all of us at Jeffrey Scott, whether you’re on the naughty or nice list, we hope you all have a very happy holiday! And we’ll see you in the new year!

No Comments

About the Agency

We’re a full-service advertising agency creating effective messaging, backed by a strategic focus, driven by strong creative. We tell the right stories to the right people at the right time. We give brands meaning across all marketing platforms — digital, traditional, original.