A List of Every Website Statistic Publicly&nbspAvailable

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise:

Use of Text - via Ranks.nl KW Density Checker(e.g. SEOmoz's homepage has 662 total words, 336 uniques and "seo" is the most common, again you can't link directly to these pages; note - I'm not endorsing KW Density; I just appreciate their tool)

Lists a trust value for the site, but also publicly displays known relations to other sites (either most known, or most notorious if you are a spammer). Check out all your properties and clients on it, you may be surprised at what is listed as a RED site or how they link to each other.

Great list. Do you know of a tool that provides aggregated information across the web at the page/topic level? For example, a ranking of what web pages were most visited in the last day (not the domain, but actual page)? Another form in which this may exist is in the form of trends - what is the most read topic aggregated across news sites, blogs, etc. Any help would be appreciated.

my chrome seo extension SEO Site Tools [install] pulls almost all of these data feeds and displays them in one easy to read place... i just created a google reader subscriber api and got the bloglines subscribers to dump as api too... ill publish code soon.

This is a great list, but being a newB,Can anyone tell me how to make use of this information? Is it just a way to check the heartbeat of your website? How does this information change the way you do things?

Thanks for publishing this list. There are a few on here that I had never heard of. BTW: In case you all don't know, Rand is the nicest guy in SEO. That's the title I've given you since SES.

Now a slightly off topic but related question: This morning as I was coming to work, I was mentally putting together my game plan for an online analysis of a site that I have to do. While I have a list of tools that I work from to get a general snapshot, I find the best place for info is always in the SERPS. How do you balance time allotted to specific project tasks (especially for your staffers who have to complete these tasks) with time devoted to understanding a client's online industry within the SERPs (As SEOs we can end up spending hours in the SERPs and looking at competitor code)?

Congrats on two years of providing us with excellent information. You do more than blog, you go above and beyond the call of duty and for that I salute you.
Honestly Rand, I don't think anyone else comes close to providing the depth of information you and your colleagues have on this blog. Thanks and wishing you many more years of late nights and long posts.

Yeah, probably using Alexa. I entered some of my smaller sites and the estimated traffic was jacked up pretty high. I'd weigh in who the primary traffic is for a site (say... Internet Marketers that return data to Alexa) before spending any time checking that tool.

Might want to add under "Technical Data" one that is updated more frequently than DomainTools. This is especially useful when you move to another server as the information is updated within minutes of nameserver updates.

2 full years of hard work and fun! Congratulations on the 2nd year anniversary.

Despite being middle of the night, your mind seems to be working 100%, pushing out the numbers above, and it seems that after the end of the posting, you're probably more excited and awake than before you started.

I like to work out my blog at night too, and normally end up sleeping at 5am in the morning (which happened just 1 night ago).