‘Good to Know’ CO Campaign to Educate Cannabusinesses on Responsible Best Practices

The cannabis industry, as quickly as it’s progressing, is still in its infancy. One reason states are hesitant to jump on board the legalization train is because they’re waiting to see how states like Colorado and Washington set up their programs, regulate them, and implement them safely and effectively. Colorado has paved the way for the past 15 months, and so far there’s been little to criticize — the state has seen a drop in crime, arrests, and unemployment, it’s constantly adapting its medical and recreational cannabis regulations to ensure safe, well-functioning programs, and its recreational cannabis program has already generated over $15 million for schools. Now the Centennial State is implementing a “Good to Know” campaign designed to educate both marijuana consumers and retailers on best practices for navigating through the legal market safely and successfully.

Touting the tagline “Be educated. Be responsible.”, Good to Know has guidelines for both consumers and cannabis businesses. On the user side, the program has the following reminders in a catchy rhyming format:

“Public Space is not the place” — don’t consume cannabis in public

“With those under 21, be aware, it’s illegal to give or share” — don’t purchase or give cannabis to anyone under 21 years of age

“For those underage, it’s just not okay. Their brains are still growing, so keep it away” — a warning so nice, they made it twice! (Seriously, don’t give cannabis to people who aren’t at least 21 years old.)

“Store it right: locked up, out of reach and out of sight” — Keep your cannabis in a safe, secure place that’s out of reach of minors or pets

A tip of the hat to Good to Know Colorado — the state keeps going above and beyond in making sure its cannabis programs are legal, safe, accessible, and comfortable for all types of consumers. Other states take note: programs like Good to Know highlight education and safe access, two crucial components to implementing a successful cannabis program that the rest of the country should emulate as legalization continues to spread.