Once all the gasping is finished, here’s betting that Vogue’s April issue, with Kimye on the cover, is the magazine’s best-selling issue of the year.

There are so many reasons to buy it. None of them ranks in importance with what’s going on in Ukraine, but we all seek diversions, and these are plenty good:

Aren’t we all a little fascinated with how Kim Kardashian has cleaned up her look since hooking up with Kanye West? Redemption is possible. And don’t we want to hear what Kanye has to say on just about any subject – and if it’s kooky and wildly self-indulgent, all the better? Aren’t you dying to see the Annie Leibovitz photos (and video!) of the couple that have eclipsed Brangelina as the world’s most watched pairing? And these show how much their biological offspring, North (yes, har har, that name), looks like her daddy! Same frown!

This is tempting, even if you are a little worried that the world isn’t getting any classier. It does sound more like US Weekly than Vogue – as has been amply pointed out in countless horrified tweets whose authors threaten to unfollow @VogueMagazine. Sarah Michelle Gellar announced on Twitter that she will cancel her Vogue subscription.

“Who is with me?” she prodded.

Many people have taken comfort in the belief that Anna Wintour, Vogue’s editor-in-chief, banned Kim from the 2012 Met Ball, where Kanye went stag.

Or maybe Ms. Wintour isn’t as uppity as we thought when it comes to smart business. We are talking about Vogue a lot today, aren’t we?

Kim has 20.3 million Twitter followers, to Kanye’s 10.3 million. Vogue has a mere 3.63 million followers, so the magazine has everything to gain from this association, in a publishing world that is increasingly focused on social media.

What’s more, Kimye appeals to populations who may not, in the past, have felt a close connection to Vogue (such as the 27 million people who follow Kimye but not Vogue) and who is to say they wouldn’t dream a little about a Lanvin lipstick if they picked up the issue? Given Kim’s impact on fashion and cosmetic product sales when she appears in anything from yoga gear to Herve Leger, one can imagine many advertisers are amenable to the Kimye cover.

Moving beyond the collective horror unleashed on the Internet when the cover was released today, there’s something very interesting going on with Vogue’s cover models. Starting with Kate Upton’s voluptuous cover last June, there was Kate Winslet, famously confident about her few extra pounds, on November’s cover. Then the fuller-figured Lena Dunham in February, and now, vavavoom Kim in April.

Vogue is sprouting curves!

It’s almost as though Vogue is trying to redefine our view of beauty, which has for so long been obsessed with skin-and-bones. And if any one person could accomplish that, it would be Anna Wintour.