Free your skin from the feeling of dark spots.WHITE LUCENT pushes brightening forward, to bring out your skin’s glowing, luminous best now, and into the future.

DOUBLE STRIKE
BRIGHTENING.

Correct spots with laser speed.
Resist new spots into the future.

WHITE LUCENT works on the skin in two different ways to emerge as a completely new kind of brightening skincare treatment.
It combines quick-acting effects inspired by those associated with professional cosmetic procedures with the ongoing benefits of brightening skincare treatments.

Shiseido's advanced research on the unique condition of skin with pigmentations led to this new Double Strike brightening system with a higher level of brightening—a process that revitalizes the skin, allowing it to remain radiant.

PROAPPROACH×2 Technology

SAKURAResist Technology

The new height of melanin resistance.

Shiseido has newly developed SAKURAResist Technology which suppresses the skin's signals for pigment production. The key ingredient of SAKURAResist Technology is derived from Japanese cherry blossoms (Prunus yedoensis), known for their creamy, pinkish-white complexion.

Skin with
Low Melanin Resistance

Stimuli

Epidermal cell

Melanocytes

Excessive amount of pigments produced

New
WHITE LUCENT

When skin supported by SAKURAResist Technology is exposed to aggressors.