Tag
Mihkel Jaatma

Harvey Nichols and Kwik Fit produced the most engaging
Christmas ads by high street retailers, according to Realeyes’ annual Christmas
study, which measures how people feel while they watch ads by tracking their
facial expressions.

Here are the 10 most compelling ads from
high street retailers as revealed by measuring people's emotions via their
facial reactions. NOTE: The data is actual measured data - not based on a
survey/questionnaire.

John Lewis – last year’s winner with “Monty the Penguin” – could only
muster 7th spot with “Man on the Moon”, just
behind Aldi’s “Telescope” spoof of it.