Public Relations For The New Europe

Hardcover | November 15, 2008

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

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This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster in London, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK [(and Europe)]'s largest PR gro...

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Table of Contents

Preface Acknowledgments

PART I: UNDERSTANDING PUBLIC RELATIONSWhat is Public Relations? Lessons from History The Structure of the PR Industry PR and Integrated Marketing Communications PR Sectors and Specialisms The Reputation of Public Relations The Law and Public Relations Public Relations Ethics The Academic Study of Public Relations

PART III: SKILLSDealing with the Media Press Releases Writing Feature Articles and Opinion Pieces How to call a Journalist Internal Communications How to make an Effective Speech or Presentation PR Photography and Images How to Plan and Run Events PR Skills in the Online World

PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPEPR Growth Sectors Factors Influencing Growth

Editorial Reviews

"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy's book is an essential read for anyone who wants to practice PR and make their case and argue their point." -- Mike Waterson, Chairman, World Advertising Research Center"As an academic who teaches communications at one of the region's major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike." -- Dr Burcu Sumer, University of Ankara"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry." -- Paul Taaffe, Chairman and Chief Executive of Hill & Knowlton worldwide