From rents to haircuts, Americans start to feel price hikes

In this Wednesday, March 18, 2015 photo, visitors arrive for the grand opening of Gibson Santa Monica, a new luxury apartment complex in downtown Santa Monica, Calif. Residential rents, the biggest driver of inflation in 2015, climbed 3.5 percent in June from a year earlier, the fifth straight month with an annual gain of that size. (AP Photo/Richard Vogel)

WASHINGTON (AP) — Apartment rents are up. So are prices for restaurant meals, haircuts, gym memberships and a cup of coffee.

For American consumers who have become used to flat or even falling prices for several years, an unfamiliar sight has emerged in many corners of the economy: Inflation is ticking up.

The price increases remain modest. And in many cases, they’re canceled out by price declines for other items that are keeping overall inflation historically low.

Yet the stepped-up price tags for a range of consumer items are the largest since the Great Recession ended six years ago. They actually reflect a healthier economy: Many businesses have finally grown confident enough to pass their own higher costs on to consumers without fear of losing customers. Employers have added nearly 5.6 million jobs the past two years, allowing more people to absorb higher prices.

Signs of emergent inflation are a key reason the Federal Reserve, which is meeting this week, will likely raise interest rates from record lows later this year. Inflation has long trailed the Fed’s 2 percent target rate but is on track to return to that level in coming months.

“That should give the Fed a little more confidence that … they will meet their (inflation) objective,” said Laura Rosner, an economist at BNP Paribas.

In June, the price of haircuts jumped 1.6 percent, the biggest monthly jump in the 62 years that the government has tracked the data. Over the past year, they’ve surged 2.8 percent, the largest year-over-year gain since 2008.

That’s no surprise to Chrissie Crosby, a retired government worker in Alexandria, Virginia. She says her hair salon has started charging nearly $30 for a shampoo, blow dry and haircut, up from $22.

“It used to be a convenient place for a trim, because it was inexpensive, but it’s no longer very inexpensive,” she said.

Coffee prices jumped 6.1 percent in January from 12 months earlier, the most in nearly three years. Starbucks has responded by raising the price of a cup of coffee by between 5 cents and 20 cents.

And beef prices have soared nearly 11 percent in the past year, which has led Chipotle to raise prices for steak and its beef barbacoa by an average of about 30 cents per entree, the company says.

The biggest driver of inflation this year has been residential rents. They climbed 3.5 percent in June from a year earlier, the fifth straight month with an annual gain of that size.

Overall, consumers have yet to be hit by significant increases for everyday purchases. Inflation as measured by the consumer price index has barely risen in the past 12 months, mostly because cheaper gas has held down the index.

But prices are rising. If you exclude food and energy, which tend to fluctuate sharply, “core” inflation has risen 2.3 percent at an annual rate in the past three months. In April, the three-month annual pace was 2.6 percent, well above the Fed’s inflation target.

Economists expect the price increases to continue, in part because they’re occurring mostly in services, whose prices tend to be comparatively stable. Economists call these “sticky” prices. They include rent, insurance, haircuts, restaurant meals and utility bills.

Sticky prices are slow to change. Utilities typically must ask regulators to approve price increases, for example, and most restaurants don’t want to frequently reprint menus. But once prices in those categories do rise, they’re usually slow to change course.

The Federal Reserve Bank of Atlanta maintains an index of sticky prices, which has risen 3 percent at an annual rate in the past three months, the most since the recession ended.

Labor costs for many service-sector companies are rising, lifted by minimum wages in an increasing number of states. Chipotle just raised prices 10 percent in San Francisco partly because of that city’s minimum wage increase. Jack Hartung, the company’s chief financial officer, said Chipotle has seen “no reaction whatsoever” from customers.

By contrast, prices for goods in some cases keep falling. Clothing, furniture, and many appliances are cheaper than they were a year ago, a result of global competition that’s held down the costs of factory goods.

And gasoline and natural gas is much cheaper than they were last year. Through the first half of 2015, the average retail gasoline price is down 30 percent to $2.47 a gallon. Residential natural gas prices are down 9 percent, according to the Energy Information Administration.

A big reason prices for services have risen is that they’re increasingly where Americans are spending money. Consumers spent just 32 cents of every dollar on goods in the first quarter of this year, down from nearly 34 cents two years ago. Over the same period, services spending rose to 67.6 cents from 66.

“People are finally getting back to the comforts they may have afforded prior to the recession, including splurging on haircuts and home cleaning services,” says Jack Kleinhenz, chief economist at the National Retail Federation.

Still, for many families that remain squeezed by sluggish pay growth, even small price increases hurt. Average hourly earnings rose just 2 percent in June from a year earlier, well below the 3.5 percent pace typical of a healthy economy.

Jeremy Beck, a lawyer in Louisville, Kentucky, has noticed a jump in his water bill and said electricity costs were also rising. But he and his wife, Christine Ehrick, a professor at the University of Louisville, said the biggest problem has been flat wages.

“Neither of us have seen our pay increase much at all in the past few years,” Ehrick said.

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AP Business Writers Candice Choi, Anne D’Innocenzio and Jonathan Fahey contributed to this report from New York.