What's black, white & 100 years old?

March 6 marks the 100th birthday of the Oreo cookie and Canada is getting in on the brand's global celebration. A public birthday party will take place at the Toronto Eaton Centre at noon and a 16-foot Oreo birthday present will be unwrapped for the crowd

March 6 marks the 100th birthday of the Oreo cookie and Canada is getting in on the brand’s global celebration.

A public birthday party will take place at the Toronto Eaton Centre at noon and a 16-foot Oreo birthday present will be unwrapped for the crowd.

The marketing elements include a Facebook program being developed to support the birthday, the website Oreo100.ca where consumers can upload photos, a French and English TV campaign and an on-pack promotional prize of a $100,000 birthday gift from Oreo.

The cookie brand is introducing a limited-edition Oreo Birthday Cake flavoured cookie, which is dotted with rainbow sprinkles.