A fund-raising platform aimed at corporations and philanthropists to inspire them to give generously.

Vietnam has no lack of charitable causes; and especially in the fall, there are dozens of worthwhile causes hosting fundraising events. UNICEF also had a perception that it received funding from the UN. Against a rather hostile backdrop, we had to not only create a compelling event proposition, we also had to reset incorrect perceptions about UNICEF.

Solution

In close collaboration with the Organizing Committee, we led an identity project in collaboration with Rice Creative resulting in a stunning event concept, name, identity, and integrated communication. A media briefing, for which we developed the press kit materials, helped to educate the public about UNICEF's funding 100% responsible of each host country; and that UNICEF is among the most efficient organizations of it's kind, at 18% efficiency.

Results

The first ZEROawards gala black-tie event produced by YAN was a smashing success attracting the who’s-who of Vietnam. The brand and connected event activated imaginations, and stimulated emotions. The USD $250,000 fundraising goal was shattered; instead, an unprecedented USD $435,000 was raised. We are currently working on other projects for UNICEF. All our work for UNICEF Vietnam is provided without any cost.