Macro Environment in Marketing Definition Factors Examples

Introduction In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. Droughts or disease can affect pricing models and even the ability of food processors, grocery stores and restaurants in obtaining sufficient supplies to meet consumer demands. Close supplier relationships are an effective way to remain competitive and secure quality products. The American firms will find it more difficult to export goods due to the stringent laws that are being put in place to avoid aiding the enemy. The general scope of environmental scanning is that it is a component of global environmental analysis. A company can draft strategies and promotional campaigns to attract and retain its customers in a better manner by understanding its customers better.

Six Microenvironmental Factors That Affect Businesses

Their importance has grown higher in the 21 st century. These mixed results may be due to some factors or not to include the environmental factors. Other factors depend on your business decisions. These might affect your business in various ways. This is apparent especially within the education sector and the healthcare industries.

Micro and Macro Environment Factors

How can environmental factors affect business? These factors are political, economical, technological, environmental, legal and social. Also, try to find if you have a lower productivity or higher cost base than your competitors. Sociological Factors Sociological attitudes and profiles are constantly changing. Organization should manage to keep a good relationship with media as whatever it shows will directly influence the organization business. Business cycles and economic growth of the economy are important factors defining the economic environment.

How Business Environmental Factors Influence Strategy

Examples of Micro Environment Factors Affect Business Customers The customers are the central part of any business as they tend to attract and retain most of the customers to generate revenue. Below is a brief analysis of these micro-economic factors that affect nearly every business. Businesses also exist for creating shareholder value. This equation is based on the industry conditions and the extent to which each of them is dependent on the other. Most of the companies find, it is too difficult to reach the consumers. Normally the customers are not in a same group, they are individuals, business enterprises, institutions and government. Definition The micro environment in marketing includes all those micro factors that affect business strategy, decision making and performance.

Factors Affecting the Economic Environment of Business

They should also analyze how their competitors are responding to market changes and what tactics they are using to come up with better planning to these changes. In determining your business strategy, a logical analysis of the environment in which you operate will both inform and influence the outcome. Micro environment factors which could influence Dynamic International Ltd are: Employees Employees are critical to success of the organisation, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Not only the average age is young, the development is also a young man. These geographic factors must be considered analytically as they influence the policies of a government regarding the location of industries. So, the satisfaction of both should be a focus of businesses.

Microenvironmental factors affecting business

If the workers are organised then they will be in a position to bargain better and these days any policy that disturbs labor peace at the company level may adversely affect its competitiveness. Economic factors Economic environment Business depends on the economy of a country and economic factors like per capital income, money supply, price level, employment generation, etc. The cost of some services and products are seen to be on the rise beyond the average rate of inflation currently. Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. Their loyalty to the product depends mainly on the degree of their satisfaction. This suggests macro- marketing includes an optimistic perspective; that it seeks functional mechanisms to enhance marketing processes, to the benefit of the largest number of stakeholders, the world over.

Marketing Environment

For example, some laws require organizations to make disclosure to customers about the applied interest rate they will be paying for product purchased on instalments. Simulation Summary Coca-Cola is a globally marketed company that has enjoyed international success. For example, a single dollar spent in 2007 will have a different value when compared with a dollar in 1960. Micro environment factors, are factors close to a business that have a direct impact on its business operations and success. Various factors affecting marketing process. These events cannot be predicted or mitigated at the organizational level.

PESTLE Analysis: Environmental Factors Affecting Business

A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. If a large number of customers decide not to purchase the product, the company may need to layoff employees. Notably important is the fact that inflation is not even but irregular. These factors affect the performance of the business in several ways and understanding them is important for strategy formulation. In the long view, however, businesses may have an interest in ensuring that their supply chains are not destroyed by unsustainable practices. A supplier's behaviour will directly impact the business it supplies.