'Constant' Modern Warfare 3 Updates Ahead

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Activision promises a 'new experience' every few weeks.

By Andrew Goldfarb

Activision says that Call of Duty: Modern Warfare 3 will receive 'constant' updates moving forward. In a new interview, Activision CEO Eric Hirshberg said that the game will continue to grow and evolve thanks to frequent support.

"The idea of giving people constant incremental playable content and making it so you're never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we're experimenting with," Hirshberg told Wired.

This comes after the game earned over one billion dollars during its first sixteen days on sale. According to Hirshberg, that kind of success means Modern Warfare 3 needs to be treated differently than other franchises in terms of continued content.

"This franchise doesn't really behave like most franchises," he said. "It's become something of a year-round activity for a large percentage of our player population."

The game has received multiple title updates already and its first DLC pack will be released on Xbox 360 later this month. Hirshberg says that these releases are only the beginning.

"One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly," he said. "We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content."

As for what future releases might contain, Hirshberg didn't give any specifics. He did comment that many gamers may not even be able to imagine the type of content set to come.

"The nature of this kind of service requires constant iteration," Hirshberg said. "There are things [in development] that consumers don't yet know they want… because they can't imagine it."