Let the Ride Take You: Summer 2013

The Lake County, Illinois 2013 summer campaign included broadcast TV and radio, print and outdoor, complemented by an online banner and email campaign.

Outdoor

TV

Radio

Boating & Outdoors

The problem we solved

There was a lack of awareness of the breadth of attractions in Lake County beyond the shopping mall and amusement parks.

What we did

Created the brand position Let the Ride Take You to discover many of the lesser-known destinations, and executed a focused multimedia campaign that included television, radio and outdoor. The call-to-action fulfillment piece included a more refined, user-friendly visitors guide and map.

Why it works

Visitor spending in 2012 hit an all-time high at $1.8 billion,
a 4.8% increase. Website traffic increased 18%. Generated a buzz on social media.

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.