"Michelle Kaufmann believes that buying an environmentally friendly home should be as simple as ordering a pair of sneakers. Sitting at her laptop in her Oakland, California, office, the architect goes to the Nike Web site, chooses a shoe, and clicks a few buttons. Moments later her customized sneakers are ready for review: white with orange laces and an orange swoosh, the initials "MK" stitched on the tongue..."

Read the full article to see how Michelle Kaufmann Designs is working to achieve this goal. Don't miss this bit of good news:

"While her first customers tended to fit the stereotype of the Prius-driving, NPR-listening eco-consumer, Kaufmann is increasingly fielding inquiries from people who just want an attractive, affordable house."