You’ve seen it already in retail stores, ads and online… Christmas is coming! Shopping season is gearing up, which means it’s high time to get some holiday campaigns in order for your business. Bright lights, crisp filters, promo codes and gifts galore are heading straight to the Instagram feed, making it the best Instagram Christmas ever! Every year now, Instagram Christmas becomes an important...

You’ve taken a perfect picture. The angle is interesting, the exposure is just right, you found the perfect background, your subject shines. It could even be prize-worthy! So you upload it on Instagram and excitedly wait for the pings of likes and comments to come rushing in. If the picture is promoting your business, you might find yourself hovering over the appointment book or breaking out the...

Social media has fundamentally changed the way in which affiliate marketers connect with their audience. Affiliate marketing is a partnership and a process by which commissions are earned through generating sales for another person or company. Leveraging your own sense of presentation to highlight the value of a relevant product or service to your audience is a powerful way to make new connections...

Working for a top digital marketing agency, especially somewhere as hip as Southern California is appealing to entry-level job-seekers, as well as advanced, experienced veterans. The 13 firms on this list are some of the best companies to work for in San Diego, all of them with a successful track record, inspiring portfolios and an impressive client list. Some of these companies are traditional...

This is a guest post by Daria, Inbound Marketing Specialist at PromoRepublic. She believes that a well-executed social media strategy can make social your #1 marketing channel. More and more people are shopping on Instagram, and Instagram has become THE GO-TO marketing strategy and marketing tool for eCommerce upstarts. It’s even given rise to a new term: the Instagram Boutique. It’s mobile. It’s...

Working for a startup isn’t something that’s only appealing to recent college grads anymore (though plenty of them are joining startups at entry level). Almost by definitions startups are risky, but there’s also the chance that they’ll make it huge and take you along for the ride. “If you join a company, my general advice is to join a company on a breakout trajectory,” Sam Altman, President at Y...

One minute you have 1,000 followers, and the next you’ve lost more than 10 followers overnight without even posting a single thing on Instagram. How does that happen? Why does that happen? And, more importantly, how do you figure out who the culprits are? Don’t worry, we’ve got you covered as we dive into the most pressing questions you have about Instagram to demystify this mysterious platform...

Want to find out which so-called “friend” of yours blocked you on Instagram? We put together this tutorial so you can find out once and for all. Picture this: You’re casually scrolling through your Insta feed. Suddenly, a thought pops into your head. “Huh, I haven’t seen “So-and-so’s” pictures recently. I wonder what they are up to?” You search for their profile, but their IG username...

Have you ever spent hours scrolling down stunning Instagram feeds, wondering ‘how in the bloody hell do these people take such amazing pictures?’ Instagram is a highly visual experience. With competition incredibly high (25 million businesses on IG), you need to bring your A game on Instagram if you want to amass a huge audience and stand out. Your feed should instantly mesmerize and force people...

Take a look at this Instagram ad: That Instagram ad caused a lot of debate. This artificial, overly-styled ad (or perfectly-styled, depending upon which side of the debate you fall on) shows an unrealistic “woke up like this” scenario. And if you ask me, I don’t even know what she’s promoting. That Listerine bottle is barely there; I only noticed it because I first heard about this ad in an...