HAY was founded in 2002 by Rolf & Mette Hay. HAY's ambition is to encourage Danish furniture design’s return to the innovative greatness of the 1950’s and 1960’s in a contemporary context. That ambition has not changed!

Through HAY’s commitment to the design and production of furniture and accessories the brand strives to make good design accessible by supplying theire trademark designs with affordable price tags. HAY is committed to nurturing and promoting the originality of young talents as well as exploring the twisted minds of established designers. HAY always circles around architecture, sustainable design and high quality at affordable prices. In striving to design the perfect product, HAY embrace space, new technology, and society and seek to understand the grounds for modern life.

HAY collaborates with the most highly skilled and talented international designers who use new materials and modern technology to create products with enhanced value for the user.

As a supplement to the furniture collection HAY has introduced an accessory and rug collection consisting of cushions, quilts, bedcovers, hangers etc. for modern homes.

In 2011 HAY launched the HAY Market collection inspired by market places around the world.