As you'd expect, the PTC's website continues to put forth the same continued lies about
the status of WWF advertisers, with 5 of their so-called "Good Guys" that have
"promised the PTC that they will not advertise on WWF programming"...actually
advertising frequently, and with entirely new advertising campaigns.

Some of you who've read this column or checked in on the WFAC website might remember this
quote:

"...After Smackdown! began, we identified and contacted the five corporations in
the Family Friendly Programming Forum who advertised on the show, letting them know
exactly what they were sponsoring. All five pulled their sponsorship from the program, and
M&M Mars, a major sponsor of Smackdown!, has just joined them. The PTC also succeeded
in convincing the Army, Navy, and Air Force to remove their recruiting ads. Now we're
turning to Burger King, AT&T, and the Coast Guard as consistent sponsors."

The above is almost comical, given the fact that WrestleMania was sponsored by
M&M/Mars product Snickers. Burger King has advertised on both WWF Raw, Smackdown, and
other shows, as well as the XFL. AT&T has been a consistent sponsor of both WWF
programming and XFL games. The US Army and other military branches continues to advertise
on WWF programming.

Further, Smackdown recently featured the debut of the new advertising campaign for Chef
Boyardee (produced by ConAgra). It features a "town in the middle of nowhere",
and a lone figure riding on a motorcycle, presumed to be the Undertaker on his bike... who
eventually winds up being Mick Foley, pushing Chef Boyardee's Beef-A-Roni.

Readers may wish to send a note to the WWF sponsors falsely listed as having withdrawn,
that their names are again being falsely used by the PTC, and that they should consider
sending a cease-and-desist letter or engaging in other legal action to force the PTC to
immediately remove their corporate names from their website.

When those of us who know better attempt to question the obvious, the PTC makes its usual
claims, such as "We have no written proof, because we need no written
proof...", or "We didn't say that they were withdrawing from all
WWF programming, just Smackdown...".

Obviously, if a company finds the content of Smackdown distasteful for some reason, it
would be hypocritical for them to advertise on one show but not the other, because they
would be financially benefiting the same company in either case.

Any artificial distinction by the PTC is just one more example of their double-talk.

In any event, here is an actual count of RAW or Smackdown episodes that carried
advertisements by those companies, from January 1, 2001 to this past Monday:

ConAgra
RAW 14/Smackdown 12

1 800 CALL ATT
RAW 8/Smackdown 3

M&M/Mars
RAW 12/Smackdown 3

Burger King
RAW 8/Smackdown 1

US Army/other military agencies
RAW 3/Smackdown 4

Mind you, this isn't the number of ads actually run, just the number of shows on which
these companies have advertised. The number of advertisements actually run is far larger.

Second, this past week, we saw the PTC's latest attempt at the Big Lie theory:

"...In a letter dated March 8, 2001, Pep Boys Senior Vice President Frederick A.
Stampono tells the PTC, "We have spent considerable time reviewing the recent content
of WWF Smackdown!, and have come to the conclusion that it is not an appropriate
advertising vehicle for Pep Boys."

Really?

Perhaps L. Brent Bozell could then explain why the new Pep Boys "What if
people treated you the way you treat your car" advertising campaign ran two
commercials on Monday night's RAW.

It might be worth your time to let Pep Boys know what you think about the PTC has done,
and suggest that they send a cease and desist letter to the PTC immediately, demanding
their name be removed from and and all sections of the PTC website, and that a retraction
be sent out in the next PTC E-Alert.

Third, how to get to the wretsling and mainstream media to insure accurate coverage
souurounding what the PTC is doing.

It was a hopeful sign to see that Wrestling Observer's Dave Meltzer acknowledged
inaccuracy of PTC claims on the website recently.

Per information I sent him, Dave Meltzer featured the following note on the inaccuracy of
the claims made by the PTC in a recent Wrestling Observer.com update:

"...According to Bob Magee of Wrestling Fans Against Censorship, while the PTC's
latest alert claims Pep Boys, Exxon and Papa John's have pulled their advertising from
Smackdown, he said that Papa John's and Exxon never advertised on WWF programming in the
first place. Magee also claims the PTC has not produced any written proof of their
conversations with Pep Boys.

Magee said a number of companies the PTC claimed have pulled their advertising have stated
they've had no communication with the PTC whatsoever.

Five companies the PTC claimed had pulled ads from Smackdown have had advertising appear
this year, specifically, ConAgra (advertised on 12 episodes this year, although that was
well known they reversed an earlier decision), 1-800-Call-ATT (three episodes),
M&M/Mars (three episodes and sponsored Wrestlemania), Burger King (one episode) and
U.S. Army or other military agencies (four episodes)...."

The fact is, however, that the PTC refuses to acknowledge any of this and still claims all
of the above support them. The companies refuse to do anything about it...allowing the PTC
to claim these companies as some sort of trophy...and allowing the mainstream press that
still doesn't know any better to publicize the lies they spread as facts to be considered
by the public.

It's important for those of us who DO know better to get out this information to the three
major news sources on a regular basis.

So let's encourage them to do so. Here are some of the relevant e-mail addresses within
the wrestling press.