GA 374 – Bachelor of Business in Tourism Management

Course description

CAO CODE: GA374 Tourism is not just about moving people from one place to another and making sure their travel, accommodation and tours are booked. Travel agents and tour operators do play a major role in tourism but the industry also extends to tourism planning, marketing and promotion and economic development organisations which operate from local to national and international levels. It also covers specialised sectors such as the wine industry, cultural tourism and ecotourism. This program will give you a thorough education in tourism management underpinned by integrated core business courses developed further through study of your selected areas of specialisation. All courses emphasise the generic skills, specialist knowledge and understanding required to operate effectively within each sphere of the tourism industry.