40 years ago this week LIFE magazine published their November 03, 1972 edition featuring Joe Namath on the cover.

With a hearty thanks to Google Books, let’s dip inside this issue and take a loving look at 10 “Rad Ads” from four decades back. This’ll be fun. (By clicking one image you can easily enlarge and scroll through them all. Look to the lower right and click the next image link).

That’ll do ‘er for now. Did you notice the abundance of harvest gold/yellow in the ads? Welcome to 1972.