The store is the first outside of North America and is designed to allow customers to play with new products and even walk around the store with them.

Pip Marlow, managing director, Microsoft Australia said: "This is a key part of our commitment to delivering a truly interactive retail experience that gives customers, partners and community organisations the opportunity to see, experience and do great things, all made possible by Microsoft technology."

The Sydney Flagship includes an Answer Desk - a one-stop shop for technical questions, troubleshooting and repairs for Microsoft hardware, software and services - regardless of device or where it was purchased.

A community theatre allows gadget fans to immerse themselves in new technology, learn and engage with experts.

Customers can check out the new Surface devices, such as the Surface Book and Surface Pro 4 and the new fitness wearable, Microsoft Band 2, which went on sale for the first time on Thursday.