Firefly Marketing, a full-service marketing agency located in Downtown Lafayette, is now hiring an SEO Specialist to work collaboratively with clients and the agency team to create and implement SEO, SEM, Content Marketing and Social Media Advertising Strategies. The ideal candidate for this full-time position is adaptable and assertive, with the capability to analyze data in a detail-oriented manner and re-adjust to produce proven results using reporting tools such as Google Analytics, Google Data Studio, and more. Responsibilities: Develop [...]

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing effort. How is your website representing your business? The outcome of a website redesign should result in an updated look, but should also provide an effortless user experience, and should incorporate SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you [...]

SEO is a Long-Term Investment The SEO process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in long-term SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO campaigns is that it should be a quick fix. Often businesses understand the importance [...]

Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition of naming updates after jazz musicians, the new update was named “Vaughan” (after the mid-century singer Sarah Vaughan). Although the update was welcomed with its exciting new features, it soon became the source of many security headaches and long weekends. Everyday users experienced flashy new options; like a built-in setting for implementing videos as headers, and a CSS editor with live [...]