The Hype

An Inside Look into the World of Healthcare Marketing

With many non-profits operating on a shoe-string budget, advertising dollars might seem nearly impossible to find. Well, we have some exciting news to share that’ll knock your socks off. Did you know that Google offers $10,000 of in-kind advertising every month from Google Ads? Yes,......

E-commerce is the holy grail of retail, but it doesn’t have to be limited to typical retail organizations. E-commerce is a great way to expand your geographic footprint, gain brand recognition and loyalty, bring in new revenue streams, create new markets, and increase your SEO.......

Everyone has something to share, it’s just a matter of figuring out how to share it. Whether it’s through writing, speaking or recording a video, you have the power to share it with the world. It’s not hard to do, unfortunately, many of us feel......

Unless designing is purely for your own personal enjoyment, you’re probably designing for a specific audience. Never forget the “who” that you’re designing for. This ensures that you create something that the intended audience for your design actually wants to see and something they’ll react......

Let’s talk about social media, more specifically Instagram. Millions of companies are online, however there is a lack of true connection due to the focus of counting followers. It’s trying to get to the ideal number, 10,000 followers plus. We’re all a little guilty of......

Last week we went over Salesforce and the efficiency it can bring to handling donor relations, community events and more. Today we’re unveiling a platform that will have you operating at a higher level with project management and deadlines. How many times have you met......

Are you a non-profit that struggles with internal organization, creating consistent digital messaging, struggling to find free or low cost resources and promoting your organization? Well, we’ve got great news! Over the next four weeks, Hypesmith is going to help shine a light on some......

It’s no secret that healthcare costs in the United States are high and that health equity is a big focus in healthcare right now. What many people don’t know is that rural healthcare is not only struggling with these challenges but they have many other......

The trend of utilizing video content in social media strategy continues to rise, and for good reason. It is easy for your company’s profiles to get lost in the land of a social media world, but video content is a perfect way to captivate your......

Our client, Equian, had the opportunity to have Ken Schmidt, author of “Make Some Noise: The Unconventional Road to Dominance” on their client-based podcast during their annual client symposium. Our marketing team was on-site at their annual conference with equipment ready to go and we......

Imagine the design on a T-ShirtWhile a print of a design might look flat and 2D, a design on a t-shirt will take on a 3D effect (wrinkles, folds, movement, etc.). Don’t be afraid to mock up your T-shirt design on a photo with a model.......

Ever record a video in LinkedIn only to realize that it’s upside down or you misspoke? Don’t fret! It’s so easy to to simply delete the video and record! It takes less than 60 seconds to do it. Let’s keep it simple, here’s how it’s......

“Instead of thinking outside of the box, get rid of the box.” -Deepak Chopra We continue to hear about the surge of challenges that rural hospitals face. They’re competing with larger hospital systems creating financial distress and closures. Here’s what we know: rural hospitals typically......

“There is no innovation and creativity without failure. Period.” -Brené Brown Social media is now our voice, communication hub, and store front. It can help you leverage new connections and increase your sales. It’s important to keep your social media fresh and engaging! Don’t be......

“Color does not add a pleasant quality to design – it reinforces it.” – Pierre Bonnard Color is one of the most important aspects of any design. It helps to set a mood, alter an atmosphere, and can even invoke a memory. With each color having......

“Alone we can do so little, together we can do so much.” – Helen Keller Asana promotes team togetherness. This platform allows our team to stay connected and assign actionable tasks to each other. Asana also provides our team with a sense of progression when......

“White space is to be regarded as an active element, not a passive background.” —Jan Tschichold Don’t be afraid to leave pockets of negative space – Utilizing these kinds of areas will ultimately bring balance and define the areas of positive space in your composition.......

“Someone’s sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett, investor Geofence Advertising allows you to deliver your message to the right party and the right time in the right location. In a nutshell, geofencing leverages location-based marketing......

“Knowledge is of no value unless you put it into practice.” – Anton Chekhov If you keep your knowledge and skill to yourself then who are you helping? I get it…video isn’t an easy platform for many but that shouldn’t stop you from at least......

“Winter is Coming” Motto – House Stark, Game of Thrones Game of Thrones is an obsession of mine – I can’t wait for Season Eight. “Winter is Coming” is a great motto for the white walker invasion about to unleash next season, and how Jon......

“Great things never came from comfort zones.” -Anonymous As soon as we get comfortable with social media…BOOM…something changes. In the world of social media, we must get comfortable with being uncomfortable. Social media is an ever changing machine. Algorithms, reactions, engagement, filters, stories, links, sharing,......