Oh and I just wish that Meng and all other days execs realize that when people are talking about the show (good or bad) that necessarily doesn't mean anything. Just write good storylines and the overwhelming about of people will be HAPPY, WATCH and then continue to talk about the show...the difference will be that the latter actually shows up in the only thing they care about...ratings.

They keep saying how important it is that people are talking about the show. It makes me wonder if they collect data and actually see a correlation between receiving higher levels of feedback and higher ratings. If they do, I can see why they equate increased buzz with ratings. But even if that is true, the problem is that they need sustained buzz. Yeah, the Ejami sex was shocking, got people talking and raised the ratings for a few days. But there was not an interesting story built around it so the ratings were back down just a couple days later. If their goal is to get people talking because buzz actually does correlate to ratings, then they need STORIES that do this, not just events.