Airlines embrace mobile channel, but is ‘lack of vision’ holding them back?

News from Travel Technology Update: After years of talking about the mobile channel, the airline industry is finally embracing it.

News from Travel Technology Update: After years of talking about the mobile channel, the airline industry is finally embracing it.
A third of airlines that responded to SITA’s Airline IT Trends Survey 2011 are already selling through the mobile channel, and another 52% plan to sell tickets via mobile phones by the end of 2014.
But the aviation industry is “very inconsistent” in the ways it has deployed mobile applications, according to Jack Loop, formerly of Mobiata ...