Garvey Wholesale Beverage is a family owned and operated company, which has been in business for over 49 years. Originally started as a satellite distributor to get product to farms and farmers markets, the company has, since then, expanded to become the premier Cash and Carry Beverage Wholesaler in California.

It's a common train of thought that the products that cost the most are what will spare you a day-after headache and will taste closer to liquid gold the most you shell out. Now, we're not here to prove anything wrong or right, rather than just clarify what exactly you're paying for when you decide to pay that heft price tag.

Simply put, here's what makes 'high end liqueur', or top shelf products, so high end.

Higher quality and/or specialty ingredients

For products such as:

Grapes for wine

Freshly pressed sugarcane (instead of molasses) for rum

Intricate distillation processes

better distillation means less impurities in the products

For products such as:

Tequila

Vodka

Celebrity endorsement and/or creation

It's easy to get into the mindset that the more money spent on a product, the better tasting it will be. The issue with this, however, is that everyone has their own preferences when it comes to drinks. Some will consider $5 wines to be the greatest drinks they've ever tasted and others will not hesitate to spend triple digits on the same type of product.

There are some disclaimers to be made when purchasing high end products, especially tequila and vodka. The more times a product is distilled, the lower the alcohol content will tend to be. Additionally, distilling a product more than a certain number of times will have no substantial effect on the taste or texture of the product.

In the end, it's all a matter of personal taste and what one thinks is worth it in the end.

For more information about what types of higher/lower end products we carry, contact us!