When students point their phones at logos, signs, posters and landmarks on and around campus, they will be able to view or retrieve school news, updates, retailer coupons, messages, videos and more, according to a news announcement.

"We plan on using augmented reality in conjunction with our students' return to campus in August in order to enhance their SUNY Orange experience," said Vinnie Cazzetta, SUNY Orange's vice president for Institutional Advancement, in a statement. "We host a series of events that welcome new and returning students alike back to our campuses. In conjunction with those events, and throughout the semester, we'll use augmented reality to help direct students to those support services that are so critical to their academic success."

Features of the Imagination Park AR product suite include:

XenoCloud content management system for storing and managing AR content;

Automatic conversion of 2D/3D objects into AR objects for iOS and Android;