Wednesday, November 21, 2012

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.(Download pdf)

Saturday, November 3, 2012

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team. We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea. Give them freedom. Give them a purpose. And see the magic happen. Enjoy.

Thursday, November 1, 2012

Since the time the social media has hit the web world, the public relations practitioners have been pushed into the cyclone, some fully prepared, many unwillingly, leaving a still few to wonder at the nuances of social media.