Newsletter Survey

Organization(s)

New York Small Business Assistance Program

Project Description

In the 1998 fall/winter issue of Clean Air News, the SBAP's technical newsletter, the SBAP solicited feedback from readers with a postage-paid survey. Out of approximately 4000 copies distributed, 52 readers responded. Half of the respondents were small business owners or employees. Of these, 73 percent indicated that the newsletter was just the right length, and 77 percent thought the articles contained just the right level of technical detail. When asked if the articles help them comply with the Clean Air Act, 58 percent said the articles frequently or always help them comply, and 35 percent said the articles sometimes help them comply. Fifty-six percent of the small businesses sometimes make changes to their operations based on what they read in Clean Air News, and 30 percent frequently or always make changes based on Clean Air News. The newsletter is presently published twice yearly, but 69 percent of the small businesses indicated they would like to see 4 issues each year, which the SBAP is evaluating. And when asked their overall satisfaction with the newsletter, 92 percent were mostly or completely satisfied.