Category: Home Builder Websites

If you’ve started developing any kind of digital marketing strategy, keyword research probably isn’t a new term for you. The term is pretty self-explanatory—it’s conducting research to see what keywords will be most effective for your company to increase search engine rankings and conversions. But how many of us actually do the keyword research? As a home building professional, you […]

Your website is the window to your business and should be treated as your ultimate marketing tool. For the majority of buyers, the home search process begins online so your website should attract, engage and nurture buyers, as well as assist you in closing the sale. We live in the information age and if your website doesn’t offer the information […]

WHY INSTAGRAM IS BOOSTING HOME SALES NOW MORE THAN EVER As a homebuilder or real estate developer, would you ever send out marketing postcards without a lush color image of your new model home? Or pay for a full-page print ad with no pictures of the chef’s kitchen, infinity pool, or outdoor fireplace? (No, we didn’t think so!) It’s any […]

The housing marketing has improved, and people are choosing to build and renovate homes again. Is your company taking advantage of today’s buyers looking for a home builder or contractor? Most will use combination of marketing tactics, whether it’s a website, social media, trade shows, or similar media, to convert leads into customers. But how do you take your home builder […]

The start of a new year brings ideas of refreshing, revitalizing, and renewing the old. We all have our own personal goals, but what about your company’s goals? The online world is ever-changing and can be hard to keep up with everything that’s happening. How do you know what to change and when? We compiled a list of things to look […]