The online-purchased motorcycle is available at a total price of €6,990 (about $11,800NZD).

While it is a fast purchase process, you don’t just click ‘buy now’ and expect the bike to turn up on your doorstep the next day. In fact, the first step is to buy the €500 voucher online; then you head to your nearest Ducati dealer (selected at the time of purchase), sign the contract, finalise the payment and agree on the motorcycle delivery date.

That said, there are a few bonuses to the process, namely no pushy salesmen, along with the 20% discount on original Sixty2 accessories and the full Ducati Scrambler apparel range, available to buyers of the online machine.

Does this mean the end of the local dealership? Not by a long shot. But it does offer a unique way of drawing in new – younger – riders into the world of motorcycling.