Batter up, breakfast lovers! IHOP(r), known for "everything you love about breakfast," will once again invite guests to enjoy free pancakes during National Pancake Day on February 5, 2013, while celebrating Children's Miracle Network Hospitals' 30th Anniversary. On this day, the restaurant chain hopes to raise $3 million as the first national fundraising campaign to kick off the 2013 fundraising year for Children's Miracle Network Hospitals.

During National Pancake Day, the company's largest philanthropic event of the year, more than 1,500 IHOP restaurants across the country will invite guests to enjoy a complimentary stack of IHOP's signature delicious buttermilk pancakes from 7 a.m. to 10 p.m. Guests will be encouraged to make a voluntary contribution to the local Children's Miracle Network Hospital or other local charities. One hundred percent of the donations will help local charities provide vital equipment, life-saving procedures and critical care for sick and injured children.

Pancake Day is a tradition that dates back several centuries to when the English prepared for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products... hence the name Pancake Tuesday, or Shrove Tuesday. IHOP's National Pancake Day will take place a week before Shrove Tuesday on Tuesday, February 5.

This will mark the eighth year that IHOP has held National Pancake Day, which to date has raised more than $10 million dollars for Children's Miracle Network Hospitals and other local charities. In 2012 alone, IHOP raised more than $3 million for Children's Miracle Network Hospitals and other charities.

"Millions of free pancakes served on National Pancake Day mean millions of miracles for those in need," said Julia Stewart, Interim President, IHOP and CEO of the parent company, DineEquity, Inc. "We plan to once again flip and serve about 4 million free pancakes for charity."

Guests visiting participating IHOP restaurants in support of Children's Miracle Network Hospitals will also have the option to purchase "Miracle Balloons" for $1 and $5 each, throughout the month of January leading into National Pancake Day, with all proceeds going to the Children's Miracle Network Hospital. Participating restaurants will display the balloons in celebration of Children's Miracle Network Hospitals' 30-year anniversary. Those who buy a $5 Miracle Balloon will receive a $5 off discount that can be credited toward their next visit.

For more information on National Pancake Day, or to learn about Children's Miracle Network Hospitals and make an online donation, visit www.ihoppancakeday.com.