Over the years, Isla Vista, California has been in the news for some pretty unfortunate stuff, but there is much more to this college town than the wild parties it is known for. As a UC Santa Barbara student, I can vouch for the intellect and kindness of all of the residents of Isla Vista, who can qualify as party animals, bookworms, talented athletes and artists, or all of the above. (more…)

A few last-minute costume ideas that are so good, it’s almost scary. The bonus of shopping for your custom costume kit at SWELL? Your kit will end up in your closet, not the costume box.

The Tin Man (above)
Rig an elastic headband to a metal funnel (or spray paint a plastic one silver) and add it to your metallic base. Luckily, lamé is going to be a big trend this Holiday season, so you’ll get a new party dress and costume in one. Top with an axe.
Pictured: Silver RVCA Dress
Read on for more ideas… (more…)

The R-Dot has returned to SWELL, bringing us a handful of choice essentials for the season ahead. A pair of adventure-worthy joggers, go-to knits, and our favorite all-occasion jacket landed our must-have list.