CHAMPAGNE WISHES: Talk about birthday greetings. Neiman Marcus is celebrating its 100th anniversary this fall, and has arranged for dozens of its best vendors to provide special merchandise for the occasion. Prada has produced about 20 items, ranging from shoes to accessories to ready-to-wear. And you can be sure they are exclusive: The handbags come with “Prada for Neiman Marcus 1907-2007″ embossed or on a decorative tag, while the shoes bear a heel plate, a sole plate or other marking with the anniversary logo. Retail prices range from $295 for a belt to $8,990 for a crocodile clutch. Shoes start around $995 for sporty styles and go up to $4,500 for crocodile pumps. Some of these limited edition items will be in all stores while others will be in select locations. Whatever happened to saying it with flowers?

MISSONI’S NEW MAN: Expect to see more Missoni on the red carpet. The family-owned business is beefing up its celebrity services. After freelancing for almost 10 months, Edward O’Sullivan has joined the Italian brand as head of worldwide celebrity dressing and entertainment, a newly created position. For five years, O’Sullivan served at Polo Ralph Lauren as global senior director of celebrity dressing and entertainment, and during that time developed a rapport with Hollywood stars including Angelina Jolie, Cate Blanchett, Penelope Cruz, Diane Kruger, Joy Bryant, Emmy Rossum, Kevin Costner, Patrick Dempsey and Jay-Z. At Missoni, O’Sullivan will be working in both New York and in L.A. Missoni also tapped Polo alum Meredith Keller as senior manager of celebrity dressing and entertainment.

CHANEL GALLERY: Gearing up for the opening next week of its Peter Marino-redesigned flagship at 400 North Rodeo Drive in Beverly Hills, Chanel has revealed the names of two additional artists who will be exhibited in the store. Work by photographer Alec Soth and Iranian-born painter Y.Z. Kami will get prominent play in the French brand’s shopping temple, which is meant to look like a No.5 Perfume box. Other artists to be shown in the store include Francois-Xavier Lalanne, Peter Dayton, Jean-Michel Othoniel and Paola Pivi. Chanel is planning to celebrate the artists who collaborated on the store with a so-called “art party” in September.

COKE’S ECO-FRIENDLY FASHION: Coca-Cola and the Park City, Utah-based Revolve apparel company are teaming up for the environment. The companies will launch an apparel collection called Re:Volve for Coca-Cola at the S(eco)nd show in Las Vegas at the end of this month. The line, which consists of graphic T-shirts, is made from recycled plastic Coke bottles to create a completely sustainable apparel collection. The T-shirts are the first step in a series of products the company hopes to introduce under the Re:Volve for Coca-Cola brand. “Our long-term goal is to realize 100 percent reuse of the PET (polyethylene terephthalate) bottles we place into the market,” said Scott Vitters, director of sustainable packaging at Coca-Cola.

LAST CALL: Katie Couric‘s CBS run might be hitting its share of bumps, but she was singing her heart out Saturday night at The Summer House’s piano bar on Nantucket. Her beau, Brooks Perlin, picked up the bar tab for the newswoman and her gaggle of friends before they helped close the joint down with a rendition of “America the Beautiful.” Steven Tyler caught Couric’s arrival, but the Aerosmith frontman was long gone before her rendition of “Sweet Caroline.” She wasn’t the only familiar face in the crowd to Tyler — Summer House owners Danielle deBenedictis and Peter Karlson gave him a real sense of deja vu. He reminded them how they rented their Commonwealth Avenue apartment to him when he was a struggling Boston musician more than 30 years ago.

PRINTED MATTER: Alec Baldwin weathered the overheated stables at Edith Wharton’s summer estate in Lenox, Mass., Friday to read aloud one of the author’s lengthier short stories, but he wasn’t about to mince words about his own work. Approached by a reporter about upcoming projects, the actor said, “Oh, I don’t do any of that any more,” “that” being print media. Asked if it was due to any particular bad experience, Baldwin laughed and replied, “Acres of them.”