VANCOUVER, BC, Canada--The $100 Dragon Dog, which debuted on the DougieDog menu earlier this year, has surpassed the previous Guinness world record holder, the $69 Haute Dog at Serendipity in New York - setting the new world record for the Most Expensive Hot Dog,
according to the World Record Academy: www.worldrecordacademy.com/. Photo: The World's Most Expensive Hot Dog, The Dragon Dog, infused with hundred-year-old cognac and topped with lobster and kobe beef, has been a popular addition to the restaurant's menu and has already been enjoyed by hundreds of customers. (enlarge photo)

The Guinness world record for the longest hot dog measured 203.80 m (668 ft 7.62 in) and was made by Novex S.A. (Paraguay) at the Expoferia 2011, in Mariano Roque Alonso, Paraguay.

Guinness World Records also recognized the world record for the largest hot dog eating contest, achieved by 3,189 participants during an event organised by Oscar Mayer (Spain) in Puente de las Flores, Valencia, Spain.

The hot dog features a foot-long bratwurst infused with hundred-year-old Louis XIII cognac, which costs over $2000 a bottle. Also on the dog, Kobe beef seared in olive and truffle oil and fresh lobster. A picante sauce (ingredients undisclosed) ties the flavors together for 12 inches of absolute culinary decadence.

The $100 Dragon Dog, which debuted on the DougieDog menu January 23rd of this year, has surpassed the previous Guinness world record holder, the $69 Haute Dog at Serendipity in New York.

"Taking the title away from New York, I feel like we just won the Stanley Cup!" said DougieDog Owner and Chief Hot Dog Designer dougieluv.

The DougieDog owner claims, "A hundred bucks isn't that much to pay for a great, memorable dinner. Plus, the Dragon Dog is great for sharing and the perfect way to impress a date."

So why the name "Dragon Dog"?

"Two reasons. First, the launch of this hot dog coincides with the beginning of Chinese Year of the Dragon. It also coincides with our appearance on Dragon's Den, the most popular show on Canadian television."

Dragon Dog is not a limited time item but a regular feature on a menu which already boasts popular (and much less expensive) choices like the CharlieMac Dog, Seoul Dog, and Super Mario Dog.