Bentley Motors is celebrating its heritage through a short film that traces its role in the development of the 24-hour Le Mans race to educate car enthusiasts and win over new fans.

"Le Mans 24 hours: Les Bentley Boys" coincides with the actual Le Mans race that runs for 24 hours starting June 22. This year’s race marks the 10th anniversary of the British automaker's previous victory and the 90th anniversary for the race itself, both of which the film discusses in its sweeping panorama of the company’s roots.

“Volkswagen Group has had great success with other Le Mans films for brands such as Audi,” said Lauren Fix, automotive expert and author of “Lauren Fix’s Guide to Loving Your Car,” Lancaster, NY.

“The movie is branded, which allows Bentley to connect with consumers who appreciate the race history at Le Mans,” she said.

“[Consumers also learn] that the racing technology is located in the cars.”

Ms. Fix is not affiliated with Bentley Motors, but agreed to comment as an industry expert.