Forget Shakespeare: Yale Offers
TV Sitcom Demographic Tips

Who cares about juicy plots and cool explosions? TV viewers want to see shows with cast members similar to themselves.

That's the conclusion of a recent study of television-viewer habits conducted by the Yale School of Management. The report also says that Jerry Seinfeld's character on "Seinfeld" should be 34 years old or younger to attract the maximum number of viewers. Mr. Seinfeld is 42.