Honda Creates Innovative Campaign for Pinterest

One by one, automakers
are gradually starting to recognize the value of creating a presence on Pinterest,
the social media site that allows users to share images by "pinning"
them to a digital pin board. Of course, Honda is leading the auto-brand parade
and has already launched a creative Pinterest
campaign.

In order to reward
users that actively pin images of new
Honda vehicles, the automaker has identified top pinners and given
each one $500 to take a "Pintermission." What in the world
is a Pintermission? A 24-hour break from Pinterest to get out and
experience some of the products and places that users have been pinning about. For
example, one top pinner plans to use the money from Honda to go on a trip to
London. Others will put the cash towards buying some of their favorite products
and retail items.

While the
Pintermission campaign is certainly engaging, the automaker's main goal is to
circulate awareness of forthcoming Honda vehicles throughout the online
community. Lauren Ebner, Assistant Manager of Social Media at American Honda
Motor Co., explains, "It's such a fast-growing social-media network and
seemed like a really good, different, creative outlet and a chance to use a
visual medium to promote our cars."1

Eager
to learn more about Honda and its presence in all social media forums? Feel free
to stop by Boardwalk Honda at 6807 Tilton Road Egg
Harbor Township, NJ 08234 and talk with one of our knowledgeable
brand experts. Or, if it's more convenient, don't hesitate to contact
us online right now with
questions.