Today's software architects must do so much more than just build, deliver and manage...they must innovate. Increasingly, IT is charged with enabling business and seizing new opportunities to create unique, competitive advantages for the business through a more responsive and cost-effective delivery of IT services.

A tall order, for sure, but have no fear! Your ticket to learning just how you can do this is at Innovate 2010 - the premier software systems and services event; specifically, by attending the Integrated Service Management track. This track will demonstrate how you can effectively utilize information, assets and technology across the service lifecycle by integrating tools, processes and functions across enterprise architecture, development, testing and IT operations teams.

This track will also shine the spotlight on how IBM Rational, the platform for software delivery, is linked with IBM Tivoli, the platform for service management...and how organizations can incorporate Integrated Service Management throughout all phases of the service lifecycle, creating robust processes for producing innovative products and services and making those processes as efficient and cost-efficient as possible.

Hmmm...sounds like a can't miss event to me! Check out this article to learn more about Integrated Service Management at Innovate 2010 - and how linking IT development and IT operations can help drive down costs and drive up efficiency in exactly the ways organizations need most - to innovate best. Register today!

Signing off for this week,Your friendly roving Integrated Service Management reporter