100 Leading Lifestyles

107 Humanitarians

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Overview

107 Humanitarians

Well educated professionals, high income, inner city home, tech-savvy, small household.

Population56K

% of Population1.5%

Household Income$92K

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Summary

Humanitarians are confident and accomplished scholars living alone, with housemates or a partner, and perhaps young children—whatever stage they’re at, they don’t believe settling into mortgages and family life ever needs to mean moving out to the ‘burbs. Often younger than other Leading Lifestyles, Humanitarians nevertheless are destined to be earning six figures as up-and-coming doctors, accountants or marketing and communications managers. Humanitarians have the highest amount of Asian-born families, with most from India or China.

Walk with Me

I was up at 5am this morning: the personal trainer Liz had me and the girls get up and meet her at Victoria Park at dawn for boot camp. Shopping for boots I can do, but this? Thankfully Julia had thought ahead and went online the night before to source a cafe that was open that early. When she showed up with a tray of lattes I would have offered her my iPad as payment.

I’m not 24 anymore so I'm getting up at 5am instead of getting home. Which is why I’ve been getting into the health and fitness a lot more lately: even though I sometimes still feel like I am fresh out of uni, my body tells me otherwise. So if I’m not careful about my late nights and bad food habits I’ll end up paying for it at work, which I feel is really at its peak at the moment!

I work like crazy in my job as an IT project manager and I’m doing my MBA part time. I love it, but I do need the odd escape. Next weekend a few of us have rented a house down near Karioitahi Beach. We’re planning to leave early—maybe not 5am though.

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*Helix Persona codes are not always sequential as not every Persona exists in every country.

Helix Personas is designed to provide accurate profiling of New Zealand consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network.