Increasing Performance of Higher Education through Partnership of Private Universities in Medan City

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Abstract

The purpose of this study is to determine the role of partnership in building competitive
advantage and improving the performance of Private Universities in Medan City. University
leaders will get important information in formulating Strategic Plan or Higher Education
Operational Plan. Each Universities must manage a competitive advantage that can be
different from one another. This study offers a resource utilization approach which is the
implementation of partnership to build competitive advantage that will ultimately improve the
performance of the University. This research is descriptive correlation research. This method
is used to know the influence of partnership toward competitive advantage and performance of
universities. The location of this research was conducted in Medan City, North Sumatera
Province. Respondents in this study are 124 Head of the Study Programs at the Private
Universities in Medan which is still active in 2017/2018. The number of universities that
become research locus is as many as 11 universities. The university's selection is based on
growth level criteria, where universities whose students are relatively stable or increase year
by year. The sample selection was done by using Proportional Sampling and random
sampling where each selected private university represented the number of respondents who
were balanced and selected randomly. Descriptive Statistics and Inference are used to
interpret and analyze data. Model analysis in this research is done by Structural Equation
Modeling (SEM) with Partial Least Square (PLS) data processing device.