ISG Expands Wireless Broadband

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GRAND RAPIDS —ISG, a local information technology business, says it extended wireless high-speed broadband to Holland and the Lakeshore area as of mid-month.

Now the firm plans public information forums Tuesday afternoon, June 29, and again Tuesday, July 6, at its Holland headquarters.

According to the firm’s president, Dan Horne, the sessions will stress that the technology is neither fiber optic nor the Wi-Fi technology that many cities around the country are implementing.

He said wireless broadband is a direct alternative to DSL, cable or fiber optics.

ISG refers to the move as leapfrog, and Horne says it provides high-speed Internet, data and video conferencing.

ISG has furnished the same technology in the Grand Rapids market for several years. The firm has been in operation here since the early ’80s.

According to ISG, organizations such as the Amway Grand Plaza Hotel, the Grand Center, DeVos Place, Intaglio, Michigan Wheel, Holland Community Hospital and Regent Communications are among its wireless broadband clients.

Other clients are Transmatic, the Hager Group, theCharter Group and Fringe.

Horne stresses that the information session will focus on a characteristic of its service called scalability.

He said that means ISG quickly can adjust high-speed broadband service to conform to an organization’s current level of need. “That’s very important for locations such as DeVos Place that may need to support a Cher concert one day and a boat show the next,” he said.

He said access to high-speed wireless broadband is an attractive community feature for organizations trying to determine where to hold gatherings or even conventions.

“It’s definitely been a competitive advantage for (DeVos Place) as they work to generate interest and bring groups to Grand Rapids that may otherwise go to other locations around the country,” Horne said.

The spokesman for a local major manufacturing company reports, “The scalability and reliability (of this solution) has been an immediate cost savings for us.You get what you pay for and only what you need.”

Horne claims that clients can realize up to a 90 percent reduction in telecommunications costs. He also said ISG can install its system in days, easily integrating it with existing computer networks.

ISG says that its technology also helps retailers by speeding automation and improving productivity.

“In the case of a local large retail operation,” Horne added, “high-speed wireless broadband service to the facility, coupled with a wireless local area network, enables personnel to check inventory and change prices while monitoring entryway activity.”

He said wireless broadband currently is in use in entertainment, hospitality, retail, construction, rescue services, health care, banking and other markets and that it supports public safety and security initiatives.

ISG reports having partnered with many West Michigan businesses, integrating technology and business processes.

ISG’s information sessions — for which it will charge no admission — are set for 4 to 5 p.m., Tuesday, June 29, and 7:30 to 8:30 a.m., Tuesday, July 6, at ISG, 1720 Adams St., Holland. Though there’s no admission charge, ISG does require registration by calling (616) 546-4510 or online at www.goISG.com

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