From the Blog

The Demograhic of Social Media Users

Companies from the United States may not use Instagram in the same way they use sites like Facebook and Twitter. However, there’s value to having a presence on the photo-taking and sharing network.

At first look, when we talk about showcasing corporate culture in an edgy manner, Instagram looks like the ideal platform . However, brands can also use the network to drive referral traffic back to their ecommerce hubs and increase product visibility.

According to pewinternet.org, Instagram resonates with millennial consumers more than any other age bracket.