Guinness World Records Buys Video Site for Zany Challenges

On Bragster, users post dares — for example, "I dare everyone to drink five raw eggs" or "I dare everyone to make as many spins in an office chair as possible (in 1 min)" — and other users respond by posting videos of themselves fulfilling the task. Selected winners get bragging rights points and compete in a site-wide leaderboard. Each initial dare also gets voted up or down, so you can weed through the news for the most interesting dares.

There are even levels to be acquired and Xbox Live achievement or Foursquare badge-like medals for top braggers.

The site has been around since 2006. It's a good match for Guinness, which already allows record-seekers to upload their records to its own website.

Actually, Guinness is in a great position when you think about it. It's been around for what seems like forever, but its premise — people one-upping each other with bizarre and amazing feats — seems made for the YouTube generation. Guinness will integrate Bragster and its own website to some extent, but it will be kept distinct for a while.

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