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Our business is growing more like Hollywood every day. Budgets go up and publishers, like studio executives before them, rely more and more on established franchises to hedge their bets. We are just as used to seeing things like Transformers 2 and 3 or Hangover 2 as we are to the ensuing debate over whether the sequel is as good as the original. But this time Microsoft has gone just too far. In fact, so far, there is no need for a debate.

For those of you who do not remember, just before the launch of the 360, Microsoft invented J Allard

and he was good.

I can't help watching the interview and wanting to buy a 360 all over again. But J left and Microsoft decided to make the sequel.

Keith Boesky has been involved in the game business for a very long time. His tenure includes, attorney, president of a publisher, agent and general advisor. His company, Boesky & Company is responsible for selling more intellectual property and developers into the game business than any other company in the world. His wife, Sari, provides endless support which makes her very tired, and often times his son thinks he is pretty cool.