"I want to show that average is beautiful," Lamm told Business Insider. "If Barbie can look good as an average woman, why doesn't Mattel make one? I've done a lot of Barbie projects because a lot of things can be improved to make the doll look more like a real woman."

This juxtaposition is a continuation of Lamm's other work around the Barbie doll. He has also shown what Barbie would look like without makeup and created images contrasting real versus Barbie-proportioned women.

But the 3-D figurines really brings the message home.

"The 3D printed model allowed me to make an accurate representation of normal Barbie because I used it as an outline in Photoshop," Lamm said. "The whole project took about two months to complete."

Lamm spent two months creating Barbie models based on average American women's measurements.