As aspiring entrepreneurs, we quickly realized that we not only wanted to sell a great product people would love to buy but also to start a company that mattered and that could bring back a sense of purpose.

After learning that underwear in general and socks in particular are
the least donated but the most needed clothing items at homeless
shelters, we decided to enter on a mission to make sure that for
every pair of socks we sell, we give a pair to a person in need
through Associação dos Albergues Nocturnos do Porto (AANP), a
homeless shelter organization in our hometown.

It may seem like a small gesture but if we can help someone feel
warm and comfortable, and that can help them put things together, it
gives them one less thing to worry about.

Imagine what the world would look like if every time you buy
something you gave a similar item to someone else in need. We would
collectively change the world.

It is that vision which inspires our mission.

What people are saying about us

“A socks service that will break away from conformity.”- GQ

“The idea is to be surprised every month when the package arrives in the mail.”- Público

“Colourful socks even for to the grayest days.”- Notícias Magazine

“Socks that you get will never be the same, and more importantly, will never be boring.”- Observador

“A new sock brand, manufactured in Portugal, that arrives comfortably in the mailbox of its subscribers.”- Visão

“Have you ever imagined that you could get a new fresh monthly order of socks mailed to the men in the house? What if you on top of that you found out that you are also helping those who need it the most?”- LUXWoman

Get inspired

Don't just take our word for it. Join hundreds of other men on the #NoMoreBoringBlackSocks revolution.