The Hard Bass of B2S’ marketeer Elizabeth

News / 14-02-2019

Suddenly, we heard the news: the very last edition of Hard Bass! I’ve been part of the B2S marketing team from 2017 on and I can remember my first Hard Bass as a visitor like it was yesterday. However, also in my years of working at Hard Bass I still experienced those goosebumps moments true Hardstyle lovers know so well. You can imagine it was quite a shock to me.

Anyway, I understand the choice well. We’ve shown the world what Hard Bass is all about and sometimes you have to decide to honor the concept and stop at the top. ‘Kill your darlings’ is a famous phrase in the creative industry. Unplugging the concept while it’s still going strong. Even if that choice doesn’t seem to be the most fun one.

After everyone had gotten used to the idea, we shared the trailer and official artwork. We started the eternalization of our legacy which was the leading story of our campaign. The creative team came up with an amazing idea: a capsule storing all memories ten years of Hard Bass in GelreDome had created. The marketing team was supposed to tell this story and gather all these memories. We did this by starting a conversation with our fans and artists, dove into our archives to find the perfect pictures and video’s, listened to older anthems and checked out artwork of the previous editions. What a history! We had more than enough content to share onto our own social media pages. However, we still wanted to talk to all the artists that have been part of the event in the last year. Sharing anecdotes, reliving memories… it became harder and harder to say goodbye for real.

In January, Hard Bass sold out completely. Time for champagne! However, there were still so many great memories to share with all of you. During the campaign, we shared 99% of our legacy. From the first GelreDome edition in 2009 until the edition in 2018. Our social media pages were filled with stage designs, anthems, memories of the artists and more. That remaining percent was still missing, though: the Last Formation. On the 2nd of February, it all came together. The last piece of the puzzle completed the legacy. As the marketing team we did everything to share these pieces with you. Why wouldn’t we share that last piece as well? That’s the moment when we decided to make the livestream happen. All Hard Bass fans from all over the world could be part of this last edition.

Days before the event, when the campaign is coming to an end, we still have a lot of work to do as a marketing team. We’ve to make sure our photographers receive a proper briefing, make arrangements with the company taking care of the livestream, talk to press and arrange win challenges and interviews during the show. Our work as marketeers doesn’t end when the event starts. We receive a lot of questions in our Facebook-inbox that we have to answer, for example. During the event, our fans also may have some questions such as if you can scan a ticket from off your mobile device. We welcome press, make sure our media crew shoots the proper moments and keep our fans updated with cool content. This year, we also added the livestream to our to-do list.

So, there is a lot of work left during the event. Luckily, we do have some time to watch the show. Those moments make you realize how awesome this job is. Seeing thousands of people go crazy to the phatest beats in a huge arena like GelreDome and knowing you made that happen gives you an amazing sense of pride. When a big round of applause followed after the endshow my heart skipped a beat.

Like many Hardstyle lovers, we will also miss Hard Bass very much. As a marketeer I feel honored to work with concepts like this. We are still enjoying the photos and videos being sent to us. Our goal is to get these published as soon as possible for the rest of you to enjoy The Last Formation one last time.

Hard Bass ‘The Last Formation’ 2019 – latest info

News / 01-02-2019

It’s almost that time: the last edition of Hard Bass at GelreDome! The build-up for The Last Formation is in full swing and we’re more than ready to turn this night into an unforgettable edition! The long-expected time table and other important latest information can you read below. Pay attention. Hard Bass starts at 21.00 PM CET. Make sure you’re on time to experience the full show!

Hard Bass is completely sold out!Hard Bass is completely sold out; there are no more tickets available.

TimesHard Bass takes place on February 9th from 21.00 PM till 07.00 AM CET. From 21.00 till 22.00, none other than Zany will perform a warming up set. The first show starts at 22.00, so make sure you’re on time and don’t miss anything!

PremiumA premium ticket gives you the following extras:
– Early access to the Galaxy Lounge with a Hard Bass classics warm-up set from 20.00 hrs
– A Premium Hard Bass gift package
– Welcome drinks and snacks when you arrive at GelreDome
– A separate Premium entrance
– Free locker per 2 persons
– Early access to the Hard Bass merchandise stand

EntranceYour entrance is listed on your ticket (E, Q or Premium). Make sure to enter through this entrance. You can’t enter via an entrance that’s not listed on your ticket.

MerchandiseThe Hard Bass merchandise for the last edition is now online! It’s a collection that only has limited stock. The first products are already sold out online! These products will be available again at the event, but the stock is also very limited. Check all Hard Bass 2019 merchandise here.

Hard Bass CDFor the upcoming final edtion of Hard Bass, a special legacy CD has been compiled. The CD looks back on 10 years of Hard Bass at GelreDome. CD1 looks back on the years 2009-2012, CD 2 on 2013-2015, CD 3 on 2016-2018 and CD4 on the year 2019. Pre-order the Hard Bass 2019 CD now via this link. The CD will be available on all online portals from the 4th of February and from the 11th of February also as a physical product.

LivestreamNot able to attend Hard Bass? Don’t be sad! Hard Bass will be broadcasted live from 22.00 till 07.00 via b2s.nl!

IDThe minimum age is 18 years old. When in doubt it’s possible the visitor is asked to show identification. Therefore, always bring a valid ID, so you won’t be denied access; this would be a shame. A driver’s license, passport and Dutch identification card are valid proof of identity.

CamerasEveryone can bring a camera, SLR or video camera to the event. We encourage you to make lots of nice photos and videos and don’t forget to share these via social media! Professional video equipment is not allowed in without a press accreditation.

LockersDuring Hard Bass you have the possibility to rent a locker. The rent is €7 and you can pay with cash and PIN. You can share a locker with two or three friends. It’s not possible to re-enter your locker during the event, only in case you bought some merchandise. Then you’ll receive a voucher to walk to your locker.

GelreDome WalletGelreDome introduced a new payment system during the summer of 2016: the Wallet. The Wallet is a payment card which you can use to buy your consumptions inside GelreDome. During Hard Bass, you can buy the Wallet at one of the vending machines inside or at one of the staffed payment kiosks. Accepted payment methods are debit card, cash or credit card. The payment card itself is free of charge, but you’ll have to transfer money to the card in order to make use of it. Once your balance runs out, you can top up your balance at one of the machines or at the staffed kiosk. Here you can also check your balance.

The staffed kiosks are located at the Hard Bass Q and E entrance tents outside the GelreDome. This gives the Hard Bass visitor the opportunity to purchase the Wallet before they enter. However, in case of long waiting lines we advise you to purchase the Wallet inside GelreDome.

You can register and personalize your Wallet through the GelreDome website. You can check your balance online, recharge, refund and trace your orders. In case of theft or loss you can block the personalized Wallet so your balance stays intact. Topping up your balance online can be done through iDeal or credit card.

SmokingThe GelreDome is an establishment where smoking is only allowed in the smoking area. The smoking area can be found underneath the East tribune.

Drugs policyThe organization adheres to the local police force’s drugs policy. This is a zero-tolerance policy. This means that no form of soft and/or hard drug is permitted, i.e. weed and hash are also prohibited. Police will be monitoring the situation closely.

Celebrate safeWe celebrate safe during Hard Bass When you have questions about for example alcohol and/or drugs, go to the Celebrate Safe stand. The Unity staff will give you tips when you’re not feeling very well, but go to first aid with serious complaints. They are there to help you. Check the Celebrate Safe website for more information.

Do you think someone has taken too much drugs or alcohol? Make sure you warn somebody from the organization, security or first aid immediately.

ParkingThe GelreDome is easy to reach by car. Put the following address in your navigation: Batavierenweg 25, Arnhem. When you arrive in Arnhem, you can follow the ‘Hard Bass’ signs. There will be several parking areas open around the GelreDome. Follow the signs ‘Parkeren GelreDome’ when you arrive and follow the instructions of the parking stewards carefully. Make sure you are in time, to avoid traffic jams. You can buy your parking ticket (car & coach) in advance here. This is cheaper and faster than on site.

Public transportThe GelreDome is very easily accessible by public transport. When you are traveling by train, go to station Arnhem Centraal. From there, you can take the special shuttle bus to the GelreDome. You can buy a round-trip ticket at the station. For more information, please visit www.ns.nl or www.9292ov.nl. The first shuttle busses will be driving to the station from 06.00 AM (CET).

CoachesYou can sign up your coach here, and parking a bus costs €40. It’s very important for bus organizations to sign up, because then you’ll receive the correct information about dropping people off and picking them up.

Bus toursDon’t want to travel by public transport or no driver in your group of friends? Book a bus trip via one of our bus partners:www.partybussen.nlwww.party-vervoer.nlwww.eventtravel.nlWeatherIt can get quite cold at night, so make sure you wear warm clothes. You can store them in your locker.

Volg Hard Bass live via social mediaDuring Hard Bass, b2s will share a lot of content on the social media platforms. Follow b2s via Facebook &, Instagram to stay updated about the event. Also like the Hard Bass Facebook– & Instagram page for exclusieve content. Use the hashtag #HB19 whenever you post something about this edition of Hard Bass.

General info

A premium ticket gives you the following extras:
– Early access to the Galaxy Lounge with a Hard Bass classics warm-up set from 20.00 hrs
– A Premium Hard Bass gift package
– Welcome drinks and snacks when you arrive at GelreDome
– A separate Premium entrance
– Free locker per 2 persons
– Early access to the Hard Bass merchandise stand

PersonalizationAll popular events are confronted with organizations and people that try to resell our tickets for far too high prices. To prevent this, we ask the ticket buyer to personalize all tickets with the name of the persons who will attend the event. This way, all tickets are available for a fair price and belong to an individual ticket recipient.When you’ve finished your order, you will receive an email with the direct link where you can personalize your tickets for Hard Bass.

The Last FormationOn February 9th, 2019 Hard Bass will come to an end. Simply because we are always improving, it is time for a new chapter in Harder Styles history.

Before we say goodbye, we will bring the very best of ten years Hard Bass in the GelreDome together in one last mind-blowing edition. The biggest indoor Hardstyle gathering in the world. An epic night of immense proportions where we will store, secure and eternalize our legacy. Only one part is still unwritten, which will be the last formation on February 9th. Brace yourself for deep impact!

Pre-register now and make sure you will write this final page along with the specialized teams. The process of collecting our Hardstyle Heavyweight legacy has already begun. Make sure you are part of it.

CamerasCameras, SLRs and video cameras may be taken into the event. Take as many great photos and videos as you can and make sure to share them on social media! Professional recording equipment is not permitted without a media pass.

LockersLockers will be available for rent at the location. Rental costs €7, which you can pay with cash or PIN. A locker can be shared with two or three friends. Pay attention: it’s only possible to return to your locker during the event if you bought merchandise and have a return to locker voucher.

Tokens & PIN paymentsCash or PIN payments are possible at the token purchase. It is not possible to take out extra cash.

Drugs policyThe organization adheres to the local police force’s drugs policy. This is a zero-tolerance policy. This means that no form of soft and/or hard drug is permitted, i.e. weed and hash are also prohibited. Police will be monitoring the situation closely.

Celebrate safeWe celebrate safe at Hard Bass. When you have questions about for example alcohol and/or drugs, go to the Celebrate Safe stand. The Unity staff will give you tips when youre not feeling very well, but go to first aid with serious complaints. They are there to help you.

Do you think someone’s not feeling well? Make sure you warn somebody from the organization, security or first aid immediately.

Travel info

Travel packagesWant to enjoy Hard Bass to the fullest? Book via travel.b2s.nl your overnight stay including transport to and from the GelreDome. There are several options in Arnhem available. There are also options in Amsterdam available for people who will travel by plane and want to stay there. Check out all the info about travel packages and prices here.

ParkingThe GelreDome is easy to reach by car. Put the following address in your navigation: Batavierenweg 25, Arnhem. When you arrive in Arnhem, you can follow the ‘Hard Bass’ signs. There will be several parking areas open around the GelreDome. Follow the signs ‘Parkeren GelreDome’ when you arrive and follow the instructions of the parking stewards carefully. Make sure you are in time, to avoid traffic jams. You can buy your parking ticket (car & coach) in advance here. This is cheaper and faster than on site.

Public transportThe GelreDome is very easily accessible by public transport. When you are traveling by train, go to station Arnhem Centraal. From there, you can take the special shuttle bus to the GelreDome. You can buy a round-trip ticket at the station. For more information, please visit www.ns.nl or www.9292ov.nl. The first shuttle busses will be driving to the station from 06.00 AM (CET).

Hard Bass 2019 - General info

A premium ticket gives you the following extras:
– Early access to the Galaxy Lounge with a Hard Bass classics warm-up set from 20.00 hrs
– A Premium Hard Bass gift package
– Welcome drinks and snacks when you arrive at GelreDome
– A separate Premium entrance
– Free locker per 2 persons
– Early access to the Hard Bass merchandise stand

PersonalizationAll popular events are confronted with organizations and people that try to resell our tickets for far too high prices. To prevent this, we ask the ticket buyer to personalize all tickets with the name of the persons who will attend the event. This way, all tickets are available for a fair price and belong to an individual ticket recipient.When you’ve finished your order, you will receive an email with the direct link where you can personalize your tickets for Hard Bass.

The Last FormationOn February 9th, 2019 Hard Bass will come to an end. Simply because we are always improving, it is time for a new chapter in Harder Styles history.

Before we say goodbye, we will bring the very best of ten years Hard Bass in the GelreDome together in one last mind-blowing edition. The biggest indoor Hardstyle gathering in the world. An epic night of immense proportions where we will store, secure and eternalize our legacy. Only one part is still unwritten, which will be the last formation on February 9th. Brace yourself for deep impact!

Pre-register now and make sure you will write this final page along with the specialized teams. The process of collecting our Hardstyle Heavyweight legacy has already begun. Make sure you are part of it.

CamerasCameras, SLRs and video cameras may be taken into the event. Take as many great photos and videos as you can and make sure to share them on social media! Professional recording equipment is not permitted without a media pass.

LockersLockers will be available for rent at the location. Rental costs €7, which you can pay with cash or PIN. A locker can be shared with two or three friends. Pay attention: it’s only possible to return to your locker during the event if you bought merchandise and have a return to locker voucher.

Tokens & PIN paymentsCash or PIN payments are possible at the token purchase. It is not possible to take out extra cash.

Drugs policyThe organization adheres to the local police force’s drugs policy. This is a zero-tolerance policy. This means that no form of soft and/or hard drug is permitted, i.e. weed and hash are also prohibited. Police will be monitoring the situation closely.

Celebrate safeWe celebrate safe at Hard Bass. When you have questions about for example alcohol and/or drugs, go to the Celebrate Safe stand. The Unity staff will give you tips when youre not feeling very well, but go to first aid with serious complaints. They are there to help you.

Do you think someone’s not feeling well? Make sure you warn somebody from the organization, security or first aid immediately.

Hard Bass 2019 - Travel info

Travel packagesWant to enjoy Hard Bass to the fullest? Book via travel.b2s.nl your overnight stay including transport to and from the GelreDome. There are several options in Arnhem available. There are also options in Amsterdam available for people who will travel by plane and want to stay there. Check out all the info about travel packages and prices here.

ParkingThe GelreDome is easy to reach by car. Put the following address in your navigation: Batavierenweg 25, Arnhem. When you arrive in Arnhem, you can follow the ‘Hard Bass’ signs. There will be several parking areas open around the GelreDome. Follow the signs ‘Parkeren GelreDome’ when you arrive and follow the instructions of the parking stewards carefully. Make sure you are in time, to avoid traffic jams. You can buy your parking ticket (car & coach) in advance here. This is cheaper and faster than on site.

Public transportThe GelreDome is very easily accessible by public transport. When you are traveling by train, go to station Arnhem Centraal. From there, you can take the special shuttle bus to the GelreDome. You can buy a round-trip ticket at the station. For more information, please visit www.ns.nl or www.9292ov.nl. The first shuttle busses will be driving to the station from 06.00 AM (CET).