Suzuki

The main problems facing Suzuki were that the website was built in FLASH, the user experience was poor, and the communication strategy didn’t come across well. I was asked to help solve these problems, define a winning communication strategy and conduct meticulous website planning to reimagine the experience for target audiences.

The website planning phase involved forensic research into Suzuki’s competitors and its target audiences. I was eager to help Suzuki’s customers get to where they needed to go effortlessly, so I focused on delivering a simple, frictionless experience with a new set of wireframes.