Generate related keywords – Use Google search with the Keywords Everywhere Plugin to get a list of 10–15 related keywords to focus on including in your CLP. The plugin does a great job of giving you the search volume of words that are commonly searched and match relevant intent.

Bonus keywords – Use our Marketplace Insights Tool to identify any Udemy-specific keywords and modifiers (complete, beginner’s, ultimate). Jot down some of the keywords used most in Udemy search.

Survey the competitive landscape – Search for courses on your topic on both Udemy and Google to see what draws you in.

Pay attention:

How are the titles/headlines formatted?

What keywords or modifiers are used?

What makes you want to click?

How do you compare to them?

Once you’ve gathered a solid list of keywords and notes about what others are doing, move on to CLP Checklist 1.