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Master Data Management

About this paper

Master data management (MDM) is designed to deliver a consistent view of a customer, product, asset or other data type. As the MDM market matured, the depth and breadth of MDM solutions increased, while at the same time big data initiatives placed a premium on technology that could manage large amounts of data. In this Bloor Research report, Philip Howard examines the MDM market, including industry use cases and a view of common MDM components. The paper also includes a review of SAS MDM capabilities and what makes this approach unique in the market.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.