Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

On Twitter, Tesco made a joke referencing the way pool players sometimes place a piece of paper under a pool table if the surface is wobbly. Tesco also made a German-related pun on the word "worst" and a type of German sausage.

Is the pitch tilted? Quick, someone slip a folded up receipt under Brazil's goal. #BrazilvsGermany

The game, which broke the record for the most goals conceded by Brazil in a World Cup match, broke the record for the most tweeted about sporting event with 35.6 million mentions, ahead of this year's SuperBowl with 24.9 million.

Sony, meanwhile, recreated the game with Subbuteo figures in a Vine that has been retweeted more than 300 times since being posted at 12.44am this morning.