Saturday, April 02, 2005

You're Drafted this Earth Day

First off, forget the old Earth Day tactics. No parading, no protesting, no whining about toxics in your vital bodily fluids; and, definitely, forget about press releases that threaten Climate Change "end times" unless a list of demands are met. You are going undercover.

Strategy is simple. We're going to re-gather the troops for the coming charge.

There are two tactics. The first one is straightforward. You're not just "doing your part" any more, you are a Change Agent at large. Slow and steady as it goes. Remember, organic food took 35 years to hit the main stage...