MedReleaf

MedReleaf is a producer of premium grade medical marijuana. But given the ‘stoner stigma’ that surrounds its users, and the lack of scientific research to back up its therapeuticproperties, most doctors in Canada are extremely reluctant to prescribe it as a legitimate form of treatment for a range of ailments. Our challenge was to brand MedReleaf’s offering in a way that felt at home in the world of pharmaceuticals without alienating its lifestyle users.