Using social media for your business

For over five years now, startup activity has experienced massive growth around the world.
In fact, a post on the City A.M. blog shows that “a staggering 100 million businesses are launched annually, according to figures from GEM Global Report. It comes to just over three businesses every second, or 11,000 per hour.”
However, does that mean that starting a business is easy? Well, I will say that starting a business is easy, but starting a business and making it a success is very difficult. Landing your first paying customer is even more challenging.
Interestingly, as many companies are turning into successes, more and more companies with killer services and products are failing on a daily basis.
In an article published on LinkedIn Pulse, Kevin Vyavahare showed that “The failure rate for new startups seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years.”
However, no … [Read more...] about Growth Hacking Tactics For Beginners (How To Use Them To Grow Your Business)

Ignoring social media platforms in your online marketing strategy is a thing that you can only do on the risk of losing a great share of online business and reputation. There are many posts around leveraging social media for your online business. But this one stands out of the crowd as it tries to bring in some really insider tips that experts employ to keep their edge. So here we go: 1. Focus on the right market niche: Unless you know what are your expectations, outcomes focus areas of social media optimization, there is only going to be a haywire attempt at getting things out of the campaigns. Focusing on the correct niche is the key. All successful online marketers do ample research before they start their efforts on any kind of marketing including the social media optimization thing. Here are the thing that you should keep in mind in order to successfully target your niche.
Focus on the group which are your potential customers or would be customers. Focus on the geographical … [Read more...] about Advanced Social Media Tips To Beat The Competition

Social media and SEO goes hand to hand and if you are one of those who believe in creating relation than writing for search engine, Social media is the right place to start with. Now, the first question which comes in somebody mind, where to start with your Social media presence. According to reports, Facebook and Twitter are one of the most profitable social media sites, and one of the best place to start. More over, Search engine quickly index Facebook, Twitter & Google plus profiles.
If you are a small business company, a Blogger or an online website, here I’m listing out list of Social media sites, where your business brand presence is very important.
What is Social media Presence: Definition
Social media presence is creating your footprint on various Social media, and web2.0 sites. For example, by creating Facebook fan page or Twitter profile, you creating your presence on these sites. Similarly, there are many websites like Pinterest, Google plus, Stumble … [Read more...] about How A Blogger Can Start With Social Media Presence

First impressions make lasting impressions it is said. Your first meeting with a client can make or break your deal. Hence it is important to be well prepared for this meeting. Usually we spend so much time on preparing presentation and focusing on product/service, that we miss the most important element of the meeting: You and your client.
A quick research about your client will ensure that you will be more comfortable throughout the presentation, and your presentation will focus on product + client needs. You need to know a bit about the person you are meeting too. Building a rapport with the person and finding common areas of interest, lays the foundation for a strong business relationship in the days to come. So, what should you know?
Get a little personal: Where did he study? Which cities did he live in? and so on.
Know his career: Where has he worked earlier? What did he work on? and so on.
Life outside office: What keeps him busy beyond work? What are his … [Read more...] about How To Prepare for the First Client Meeting Using Social Media

You know you have to update your blog. But you’re just too busy, and you don’t want to fill it up with mindless fluff. Blogging doesn’t always have to be painful or lengthy, but neither should it be some form of wishy-washy free-writing exercise. You can create quick yet substantial blog posts with the following tips.
When it comes to the business blog, every content should serve a purpose. Unlike a normal blog, where we can add any content and most of the time without any strategy, on a company blog, every content should be well planned. Apart from writing about your niche, there are many ideas which you can implement to make your company blog more engaging and popular. Here I will discuss some of the post ideas for your corporate blog, and you can utilize it and see the difference:
Small Business Blog strategy for Offline business owners
Blog Post Ideas for Business Blogs:
Take a Snapshot
People love visuals, and you can simply draw them in by putting … [Read more...] about 9 Quick and Substantial Blog Posts for Your Business Blog

This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well.
The Term Social Media
"media" is a place where publications occur.
"social" implies that there is sharing occurring. A sharing of ideas, opinions, images.
The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?

WordPress started out as a blogging platform, but these days, it’s a full-fledged content management system (CMS). Because of this, many people (including many businesses) opt for this powerful and simple to use piece of software. Here are some of the benefits of WordPress. There are many different website management packages out on the market. From Joomla to Dot Nuke, each has its place in the world of website makers. The problem for many of us is that we just don’t have the technical expertise or the capital to make some of these solutions work for us. Luckily, WordPress is free and doesn’t require a lot of technical knowledge. WordPress is a robust content management system that powers many online businesses. It’s estimated that 27% of all websites use WordPress (December 2016). Before we get into the distinct advantages of WP, let’s bust this popular myth:
WordPress is just a blogging platform.
WordPress is way more than a just a blogging … [Read more...] about Benefits Of Using WordPress for Your Business Blog

With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as:
“A media for interaction using highly accessible and scalable publishing techniques.”
Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing

Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have taken over. There are so many businesses that have now made social media sites the best place for them to show what they can offer by promoting their various goods and services to people from all walks of life. Although not all these online social media promotions by some of these businesses end up with the best results, they still work out all the same for so many others. There is no success and there will be no success if you wake up one morning and decide you want to promote your business through social media when you have no plan. Every thing in life needs to be planned … [Read more...] about Using Social Media to Promote Online Business to Success

In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business