Saint Lucia is a volcano rising out of the eastern Caribbean Sea. And it’s still moderately active with steam and sulfur venting from the rain-forested mountain slopes. All that fertile volcanic soil is perfect for growing sugarcane. And where you have sugarcane, you have Rum. The island used to be home to several small Rum producers. But in 1976 a few of them gathered together and became Saint Lucia Distillers. Since then they have grown from one blended Rum to producing a range of twenty-five award-winning spirits.

Chairman's Reserve was invented by Laurie Barnard in 1999 — then Chairman of the company — to prove that Saint Lucia had premium Rum to offer the world. Since then it’s won two-dozen medals at international festivals, so I guess the point was well-made. It’s a blend of Rums from the smaller distilleries on Saint Lucia using pot-stills. But perhaps the most interesting thing is that the Rum is aged in very specific ex-Bourbon casks for an average of five years — specifically Jim Beam, Buffalo Trace, and Jack Daniels barrels. Then the spirits are married for six full months.

Flavour Spiral™

About The Flavour Spiral

The Flavour Spiral™ shows the most common flavours that you'll taste in Chairman's Reserve Finest St. Lucia Rum and gives you a chance to have a taste of it before actually tasting it.

We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.

Dog Dogson's

Smartass Corner

Rum is why we measure alcohol proof. To make sure Rum wasn’t watered down, it had to be ‘proven’ by soaking gunpowder with it. If it was ‘overproof’ (higher than 57.15 % vol.), then the gunpowder would ignite, if it wouldn’t, it was ‘underproof’.