Pretty Analytics analysed over 250 articles covering beauty within Q22019 (April-June). We were able to group and pinpoint the most common trend topics talked about to highlight where the beauty conversation is heading for the second half of 2019.

The last year has seen the concept of “skin misting” develop into a skincare step worth investing in. The global market for face mists is rising with new formulations infusing beneficial skin ingredients from superfoods to hyaluronic acid. Bi-phase solutions, targeted skin finishes (matte to “yoga glow”) and super fine mists elevate this product category.

Exploring the rising “glass skin” K beauty trend and how the power of these descriptive phrases (such as “chok chok” and “cloudless skin”) are creating imagery to communicate ideas of texture and skin finish to the consumer.

Danish skincare brand True North, created by Jan Behrens, revealed their new My SkinCoach App. It puts their revolutionary skin-scanning technology into the hands of consumers through an accessible mobile app.