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Sony Hopes PlayStation 4 Will Deliver Greater Profits

Sony needs to increase their margins and the PlayStation 4 is the answer.

According to a new Reuters report, the electronics giant aims to boost sales in its gaming division by 25 percent over the next 3 years, which would yield "as much as 1.6 trillion yen ($13.6 billion)."

Sony intends to cut back on its TV and mobile phone products in order to reduce costs, and they anticipate leaning on the PS4 to generate that revenue surge. This will be helped by consumers purchasing personalized TV, video, and music distribution services. Thus far, the PS4 has managed to move 13.5 million units worldwide and although the company reported a loss of $806 million last quarter, it was better than most analysts feared.

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The newest Xperia is supposed to be the strongest android phone on the market. Being better than the Samsung android phones.

I know that the cellphone 'game' is the most unbalanced one to be in, so its a good move on Sony's part to not delve too deep into it. Same with TVs. With Samsung leading both of those markets, its hard to try and squeeze into it. And with the Japanese currency going up, Sony won't be bleeding money as much anymore.

Son's biggest problem in the mobile department is the lack of deals they have... Most ppl buy phones with 2 year contracts and pay off the phone slowly... And the few phones that have had this option are usually available to one carrier...Sony mobile usually have to be bought at full price with no contract and few ppl purchase these phones at full price and it's what's killing them in the sales department... The Sony tvs main problem is the prices they have are too high compared to their competition... An example is I was looking up a Sony 55" LED 240Hz 3D Smart HDTV and it was priced at $1800 while you can find a bigger Samsung 60" LED 240Hz 3D Smart HDTV for $1200 in Groupon.com... They both pretty much do the same except Sonys tv is much more expensive

@Deathb4: That may be the case for your country, but it really isn't in mine. Simply put *all* mobiles on the market have at least two alternative deals to choose from, from various phone companies. It varies a bit from week to week but overall it evens out across all phones.

So I can just as well go and get me a Z3 than a Samsung or iPhone. Still, the sales charts are the same here in Norway: Sonys models very rarely hit any top 5 on any lists.

it's what makes MS a crappy competitor. They're willing to accept losses that few other companies in a similar market would be willing to make.Last night when watching the Seahawks game with my father in law I saw millions of dollars of MS Surface advertising. Everything from the sports casters with Surface's to regular commercials pushing them.

Yet in August reports hit the scene that the Surface segment of MS has added up to 1.7billion dollars of losses since the tablets made their debut in 2012. It's like a big black hole of death for money.

Sure, MS can claim so many millions of sales etc., but it comes at massive losses. MS has got to be eating a lot this holiday season by offering the XO at $350 with third party bundled games, as companies like Ubisoft and EA take a chunk of that money for themselves. It's extraordinary. Insane. But extraordinary. Gamers win I suppose. I would have a hard time claiming the PS4 to be a better value at the present moment. There's no denying the value when I see an XO at Target for $329.99 that comes bundled with AC UNity and Blackflag AND a $50 Target instant gift card.

yeah bring the games and we'l bring you the profits from buying all your games and stuff, but its nice to know they are making money and still in business cos the last thing i want is the playstation to go belly up