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A History of Coca-Cola Advertising Slogans

Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca-Cola.

The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.

Other slogans have concerned our sales figures, such as "Three Million a Day" from 1917 or "Six Million a Day" from 1925. In terms of drinks a day, that's a vast difference from the one billion a day mark The Coca-Cola Company passed in 1997.

Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining, as in 1948's "Where There's Coke There's Hospitality."

In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke® ) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. 1985 featured "America's Real Choice," while by 1986, two slogans were used to differentiate the brands, with "Red, White & You" for Coca-Cola classic and "Catch the Wave" for Coca-Cola.

Some advertisements themselves rise to the level of memorable slogans. The 1971 "Hilltop" ad featured a song with the words "I'd Like to Buy the World a Coke." Although that wasn't an actual slogan (the ad in fact was part of the "It's the Real Thing" campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many.

In January 2003, latest slogan for Coca-Cola was introduced -- "Coca-Cola... Real." The campaign (and slogan in turn) reflects genuine, authentic moments in life and the natural role Coca-Cola plays in them.

Slideshow:
Slogans and Advertising Art

Slogans for Coca-Cola From 1886 to 2006

1886 - Drink Coca-Cola1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life2009 - Open Happiness

TheCoca-ColaCompany(NYSE: KO) is the
world's largest beverage company, refreshing consumers with more than 500
sparkling and stillbrands. Led
byCoca-Cola, one of the
world's most valuable and recognizable brands, our Company's portfolio features
20 billion-dollar brands including, Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid,
Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No.
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consumers in more than 200 countries enjoy ourbeveragesat a rate of 1.9 billion servings a day. With an enduring
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