Hair-on-Fire Marketing

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!

Hair on Fire Marketing: A Myth?

The “new normal” doesn’t leave time for consuming marketing materials. Your audience is just trying to get through their day… addressing only the most pressing items on the to-do list. Clearing off their desk.

“Crazy busy” does not have to translate into “irrational” as long as your target is presented with a rational message, not hair-on-fire marketing.