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I was so fortunate to have worked with Al Masini at TeleRep and then as Research Director for OPT and TPE. Al was a true creative thinker who was able to envision original concepts and see them through to fruition. He was always coming up with ideas or new ways to do things, and he would involve everyone, asking us all for feedback and insights to help him develop these ideas. No one worked harder than Al, but he thrived on it. He loved the business and was not interested in accolades or recompense.

Al was also a very good friend. There was never anyone more loyal than Al. He remembered all the people that worked closely with him. And he was always genuinely happy to hear from any of us when we called to say hello.
Not only did we lose one of television’s most creative minds, but I lost a very dear friend. He always made me laugh and feel good when we spoke on the phone, and I will truly miss that.

Fred and I met Al years ago… I believe it was just about the time that he relocated here to Honolulu. We were immediately drawn to him from the constant twinkle in his eyes to his humor, wit, intellect and generosity. He lived such a full and astouding life topped off by his marriage to Charlyn almost 10 years ago. We will always hold dear our memories of Al.

Diane Sawyer of ABC News did a really nice heart-felt and thorough feature on Al’s pioneering life works. BEWARE however that you have to sit through a commercial before you can watch the piece. You go ABC! Al would have been proud that you’re still leveraging his advertising concepts.

The Masini Fund is being created to help worthy causes. The Fund is currently in development and charitable initiatives are expected to begin in late 2011. To help build Al’s legacy: see Charitable Fund

To get news feeds on the Fund’s progress, please join Al’s facebook or twitter page.

“…somehow he seemed to perceive what people were interested in, what is good in entertaining them. He knew how to bring it out,’ said Dr. Lawrence Tseu, who was like a brother to Masini. “He was always thinking about what he can do better, how he can improve entertainment and how to bring it into Hawaii even, to help the economy and to entertain the people of Hawaii. He loved the people of Hawaii,” said Tseu.

Tseu and Masini met in 2000 at the Mrs. America Pageant. Over time, they became good friends, going on vacations, dining together. Tseu saw Al as his kid brother. Al saw it the other way around.

“No, no I should be the older brother because I’m taller than you are. But we were like brothers, we really loved each other,” said Tseu. “Most people don’t realize. In public, he looked very serious but if you get him one on one like he and myself, we keep each other in stitches, laughing and joking,” said Tseu. “He was a really unusual and a special, special human being.”