Baozun founding team had dedicated in cross-over practices of technology and retail for many year before Baozun was founded. After over 10 years of continuous investments, now we have more than 400 engineers in our technology center.

Technology applications support business execution and technology innovation leads business forward. Our technology and innovation team will keep empowering the future business with instrumental contribution.

Technology is our DNA and the cornerstone of future retail business.

Service scope

Not only can Baozun provide basic IT services for brands including official online stores construction and order data analysis, but it can also help brands to achieve Omni-channel retail with a full range of technical support.

Featured tools

After the commencement of Baozun business, we have developed a full suite of proprietary solutions including the official online store Nebula+, Omni-Channel tool SHOPDOG, Omni-marketing product SHOPCAT, Baozun OMS4.0 and warehouse management system.

NEBULA+

The best independent e-commerce solutions for brands

Features

Complete and rich official online store functions to quickly build up e-commerce systems

Proprietary ACCP system including scalper recognition and Bot prevention and control

Holistic solutions in dealing with high traffic and high concurrency

WYSIWYG CMS system with easier content management

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SHOP-DOG

Smart management tool for O2O

Features

Seamless connections among online and offline products, inventory and orders

Configurable and flexible intelligent order routing based on LBS

Real-time and intelligent reassignment for the rejected orders

Advanced WIFI & Bluetooth printing technology

Whole life-cycle Integrated management system of online store parcels

Configurable store account management system based on staff authority

Integrated process of online orders, returns and real-time refunds

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SHOPCAT

Omni-marketing assistant for companies

Features

Provide accurate persona based on brand advertising, content marketing, online and offline activity data as well as multi-dimensional analysis of big data of consumers in all channels, and guide front-end marketing activities for brands.

Excellent Cases

Since our company was founded, Baozun Technology Center rooted in technology has continued to build complete and efficiency e-commerce solutions in line with customer needs for brands.

The case of ESPRIT——SHOPDOG

Help brands achieve true Omni-channel new retail

Background

While the emergence of Internet e-commerce had eliminated the information gap between brands and consumers, customer flow of offline stores continued to decline.

Challenges

Overdeveloped commercial real estate;

Diversified consumption patterns of young people;

Fierce competition of domestic mid-end apparel industry.

Solutions

Take advantage of the brand’s customer resource and operational experience; Fully open up online and offline channels to achieve Omni-channel retail through front-end application and internal core system of Shop-dog.

Final results

We emptied the stock of out-of-season goods; solved brand’s problems such as long delivery time to remote areas, high cost of centralized distribution and online resource shortage in large-scale activities; and helped brands to achieve true Omni-channel new retail.

The case of MICHAEL KORS——Official online store

Construct unified online and offline shopping experience for brands

Background

MICHAEL KORS hadn’t opened its development path in China and also suffered a bottleneck period due to the impact of e-commerce.

Challenges

The brand was a newcomer in the Chinese market and its offline boutiques coverage was limited;