DON­ALD TRUMP, AU­THOR

He is the pub­lisher’s dream. Repub­li­can fron­trun­ner Don­ald Trump has al­ready writ­ten 15 books, has 7 mil­lion Twit­ter fol­low­ers and is an in­stantly rec­og­niz­able brand name sym­bol­iz­ing glit­ter, money, power and po­lit­i­cal prow­ess. And of course he has a book ar­riv­ing in late Oc­to­ber about his bo­da­cious cam­paign for pres­i­dent.

Not since the ‘Art of the Deal’ have I had this much fun writ­ing a book,” Mr. Trump says, ref­er­enc­ing one of his pre­vi­ous best­sellers.

But he bet­ter hop to it. The new book doesn’t even have a ti­tle yet, though it will be pub­lished in four weeks by Thresh­old Edi­tions, an im­print of Si­mon & Schuster, and the pub­lisher of, among oth­ers, Dick Cheney, Glenn Beck, Mark Levin, Rush Lim­baugh and Karl Rove. But a ti­tle-less state has hap­pened be­fore on the cam­paign trail. Hil­lary Clin­ton’s 2014 memoir “Hard Choices” re­mained name­less for months — though it was mar­keted as the “Hil­lary Clin­ton Memoir” nonethe­less. Pre-sales reached a mil­lion copies.

Mr. Trump’s book sounds char­ac­ter­is­ti­cally mon­u­men­tal, in the mean­time. The pub­lisher notes that the au­thor “will out­line how a crip­pled Amer­ica could be re­stored to great­ness,” con­cen­trat­ing on the econ­omy, CEO salaries, taxes, healthcare, ed­u­ca­tion, na­tional se­cu­rity, so­cial is­sues and immigration re­form.

“Don­ald Trump has proven again and again how hun­gry au­di­ences are for new ideas an un­abashed opin­ions. This will be the must read book of the year,” says Louise Burke, pres­i­dent of Thresh­hold. ei­ther dance around the is­sue or make light of it. Not good. But like any blight, the mat­ter needs a strong de­ter­gent to make it go away.

“Hil­lary Clin­ton: Come clean or get out,” ad­vises Ron Fournier, a vet­eran po­lit­i­cal colum­nist at Na­tional Jour­nal. “If the Demo­cratic Party cares to sal­vage a sliver of moral au­thor­ity, its lead­ers and early state vot­ers need to send Hil­lary Rod­ham Clin­ton an ur­gent mes­sage: Come clean or get out. Stop ly­ing and de­flect­ing about how and why you stashed State Depart­ment email on a se­cret server — or stop run­ning.”

Mr. Fournier adds, “Oft-burned Amer­i­cans un­der­stand that a pol­icy agenda is a col­lec­tion of prom­ises. If they can’t count on Clin­ton to be hon­est, they can’t count on her to keep her word about in­come in­equal­ity, jobs, health care, and the en­vi­ron­ment.” Rick San­to­rum man­aged to win Iowa in 2012 with a to­tal cam­paign bud­get that was prob­a­bly less than what the Walker cam­paign spends on toner. Bobby Jin­dal’s poll num­bers are hov­er­ing around the mar­gin of er­ror, and he’s still around,” he con­tin­ues.

“At the end of the day, Walker is still a con­ser­va­tive Repub­li­can who won three elec­tions in a row in a blue state, in­clud­ing the only in­cum­bent vic­tory in the en­tire history of gu­ber­na­to­rial re­call elec­tions in the United States. He passed union-bust­ing bills, a con­cealed carry law, and a 20-week abor­tion ban. Noth­ing is like run­ning for pres­i­dent of the United States, but he knows some­thing about cam­paign­ing for of­fice and win­ning elec­tions. No mat­ter how you slice it, he is still a cred­i­ble pres­i­den­tial can­di­date,” Mr. Go­bry de­clares.