On Mar. 13, 2017, the establishment of the Jian Sheng Sports Fund was officially announced by China Media Capital and Sequoia Capital at a joint press conference. The fund has combined the two giant capital funds and aims at promoting the overall upgrade of the Chinese sports industry with its rich industrial resources and strong investment operation teams.

The Jian Sheng Sports Fund has led the series A investment round for Wanmingyang Media, a boxing events operator and video content provider. Meanwhile, it has completed the investment for Hero Sports, an Esports events operator.

Sequoia Capital has invested in key sections such as sports equipment brands, sports lotteries and new events IP.

The Jian Sheng Sports Fund will consolidate domestic and international industrial resources and promote its core strengths in investment & operation, in order to advance the globalization of good overseas projects, as well as bringing in further top overseas projects.