Brian King

Brian is a Professor of Tourism in Victoria University's School of International Business & has held various senior University roles including Pro Vice-Chancellor. He is Editor-in-chief of the journal Tourism, Culture and Communication. His research expertise is in the field of tourism marketing with an emphasis on cultural dimensions and emerging Asia-Pacific markets. He has been a Visiting Professor in Italy, the USA and Hong Kong and has consulted extensively to international agencies in the areas of tourism human resource development and marketing. As a Board member of Destination Melbourne & chair of mentors in the Victorian Tourism Awards, he is actively involved in efforts to build Melbourne's strengths as both a liveable and "visitable" city. He is committed to strengthening relationships between the tourism industry and tourism educators in universities, vocational providers and hotel schools and is Chair of the Academic Board at the Blue Mountains International Hotel Management School.

Experience

2010–present

Board Member (Non-Executive), Destination Melbourne

2012–2012

Professsor of Tourism, School of International Business, Victoria University

2010–2011

Pro Vice Chancellor (Industry & Community), Victoria University

2007–2010

Program Director, Office of the Pro Vice-Chancellor (Institutional Services), Victoria University

Creating Islands Resorts, Routledge Advances in Tourism Series Routledge, London

Grants and Contracts

2010

Effective Learning and Information Channels for Small and Medium Tourism Enterprises

Role:

Principal Investigator (with Breen and Walker)

Funding Source:

Sustainable Tourism CRC

2010

International Education Visitation – Tourism Opportunities

Role:

Principal Investigator (with Davidson et al)

Funding Source:

Sustainable Tourism CRC

2010

Tourism and Migration in Australia 1990-2005

Role:

Principal Investigator (with Dwyer et al)

Funding Source:

Sustainable Tourism CRC

2003

Unethical Practices in the China, Korea and Taiwan Inbound Tourism

Role:

Principal Investigator (with Dwyer et al)

Funding Source:

Australian Council of Tourism Ministers/STCRC

Research Areas

Tourism (1506)

Tourism Policy (160513)

Tourism Marketing (150604)

Tourism Economics (140216)

Honours

Fellow, International Academy for the Study of Tourism
Fellow, Council of Australian University Tourism & Hospitality Education
Mentoring Chair, Victorian Tourism Awards
Assessment Chair, International Centre of Excellence for Tourism Education