Sales Communication and Performance

Change your approach, distinguish yourself from the competition

Selling is no longer about persuasion and marching toward the close; selling in today’s digital information age requires thorough preparation and comprehensive research to make your products and services relevant. Sales Force, Hoovers and LinkedIn offer access to critical information that enables effective positioning of product solutions to your audience—but only when it’s effectively communicated.

Effective communication remains an essential (and complex) skill set. Although sales professionals believe they are prepared and articulate, they frequently fail to set the stage for a productive sales discussion. Our process enables shared expectations, targeted questioning, and active listening skills in a collaborative dialogue that reveal insights into customer concerns and buying criteria.

The mindset for addressing concerns that enables you to remain collaborative

The psychology of “give and take” in the selling process

How “selling to include” involves all stakeholders, and is more compelling

How to incorporate cross-selling techniques for greater leverage

Why closing is an incremental process, woven throughout the sales meeting

The Process

Crowd-source best preparation and questioning practices

Practice and receive feedback during different selling stages

Assemble flexible selling strategies for a variety of meetings

Balance time and topics with clear next steps

Receive In-the-moment facilitator and peer feedback

We look forward to working with your team(s) participating in a game-changing approach to increasing sales, win-rates, and improved client relationships.

Ken Lodi is a business coach, author and professional speaker. He has delivered over 3,000 presentations in 5 countries, and worked with numerous Fortune 500 companies improving communication and selling skills for individuals and teams. He has been featured as a subject matter expert on NBC News and FOX.