'Avenging Spider-Man' free digital code promotion extended

Earlier this month, the publisher announced that Avenging Spider-Man #1 would be polybagged with a free code to download the issue from Marvel's app as well as the Google Chrome store.

Marvel has now confirmed that all three issues of the series' first story arc will include the digital code promotion.

"At New York Comic-Con we heard from fans and retailers that this was the most exciting digital comics move of the year because of the added value it gives every copy of Avenging Spider-Man," Marvel's senior vice-president of sales David Gabriel said.

"We knew that including a code for a free digital copy in future issues of Avenging Spider-Man not only excites our retailers but incentivises fans to come into stores for one of the year's hottest new releases.

"It's a win-win for everyone with no extra cost to readers and an increased revenue share for retailers."

The series, from writer Zeb Wells and artist Joe Madureira, will explore Spider-Man's life as a member of the Avengers and will see him interact with the larger Marvel Universe.