Short and sweet, the Ribbon and new UI in Microsoft Office 2007 is the ballsiest new feature in the history of computer software. I’ve been using Office 12 for about six months, and not only has it made me more productive, I’m struck by the sheer ambition of the changes in this version.

Dash points out that Office’s $11+ billion a year in revenue works out to around $250 million a week, which puts the Office team under an enormous amount of pressure and scrutiny. In the movie industry, that amount of weekly revenue would be considered the all-time greatest box office opening — week-in, week-out, 52 weeks a year.