To start with, it is a silly ad. Does anyone truly think “everyone is equally capable of greatness”? However defined…that is absolute nonsense. With the current failure rate of new start-up businesses, with about 75% folding up within a year or two, one can hardly invoke some wonderous, innate capacity for greatness as widely shared human attribute. The fat boy puffing along down the middle of a highway emphatically does not suggest anything, but death by a heart attack or by a car.