Both charts have arrived just in time for marketers and advertisers as well as New England Patriots fans and New York Giants supporters to get ready for the big game. Almost 90 percent of those who watch the game are either looking forward to watching the ads (59 percent) or enjoy watching the ads (30 percent), according to a study by Harris Interactive. In fact, only 8 percent don’t pay any special attention to the ads or wish they didn't have advertising during the Super Bowl (3 percent).

So, in addition to getting ready for the big game with recipes, tailgating tips, and predictions on Super Bowl XVLI, let’s take a few minutes to review some of the best Super Bowl commercials ever.

Any viral video chart of the Super Bowl’s greatest commercials would have to include “The Force: Volkswagen Commercial.” A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game.

Uploaded on Feb. 2, 2011, this video ad currently has almost 49.3 million views. And according to Unruly, “The Force: Volkswagen Commercial” has been shared almost 4.8 million times, including more than 4.7 million times to Facebook. It has also been shared in 3,440 blog posts.

Next on the list is “9/11 Bud Commercial - AIRED ONLY ONCE.” A beautiful and heartfelt video from Budweiser aired only once on national TV during the Super Bowl in 2002, commemorating not only those lost in 9/11 but also the things we all take for granted in our hectic world.

The video ad wasn’t uploaded to YouTube until Mar. 25, 2008, but it currently has more than 5.8 million views. And it has been shared almost 2.1 million times, according to Unruly.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
0 Comments