Ambient SoMoLo Apps make Networking Instantaneous

The introduction of Ambient Apps at SXSWi blew open the doors to connecting and networking with people in your vicinity. The newest addition to the SoMoLo movement (Social ~ Mobile ~ Local), apps like Highlight and Glancee allow you to scan through people with similar interests, located around you, based on your Facebook activity, interests and affiliations.

Andy Gonzalez, our Community Manager downloaded Glancee (he’s an Android guy, and Highlight only works with I-Phone) wanting to test the available clientele. He was skeptical at first of only finding hipsters and girls looking to party, but immediately pleased to see closely related professionals just down the street that he never knew existed.

The app is simple, with one stream of people currently online ordered by distance and number of similarities to the user. As you scroll down, the connections decrease. Andy decided to connect with a guy from a company down the street from our office who listed his profession as a writer.

Here’s a look at their exchange …

I’ve never seen LinkedIn work that quickly, have you?

Some critics may call to light the dangers of someone knowing that they are within feet of you. Perhaps these apps could incorporate an “incognito” function for when we would like to not be found. However, if you’re on Foursquare, Facebook, Google, or any other Social application we know where you are already. Why not take a risk at meeting someone new and fantastic to add to your network?

The difference between Social Media dabbling and Social Media Marketing is a unified message. As a leader in content strategy for Speak Social, Stephanie adds life – and words – to a brand's goals. She sits down with clients to complete a Brand Profile, otherwise known as the playbook to any Social campaign. She may provide the content, but the voice is all theirs. Stephanie began writing in high school as a co-founder of the first edition of her school newspaper in 20 years. She graduated from Bloomsburg University of Pennsylvania with a degree in Journalism and minor in Political Science. While in school, she served as Editor-in-Chief of the school’s newspaper, and completed an internship at Fox News in Philadelphia. She moved to Austin after graduating to take a marketing position with a large Federal Credit Union.
Eventually the world moved online to blogs and Social Networking, and her focus shifted.
Stephanie Bogus on Google+ @StephanieBogus