Doorganics is expanding service from Grand Rapids to metro Detroit starting Wednesday.

The grocery delivery company, launched as a startup in 2011, will begin shipping throughout metro Detroit and expand its service reach, including to the city of Detroit, throughout the first quarter of 2018, founder and CEO Mike Hughes said.

The growth of the company, which expanded to the Muskegon area last year, comes at an opportune time. Door to Door Organics — a similar business with locations around the country, including in Plymouth — shut down operations in November. It cited “timing of recent events in our industry and the impact that had on our funding prospects” as the reason for closing.

Doorganics serves about 1,000 customers in the Grand Rapids area. Hughes said he expects the expansion to net another 2,000 customers in metro Detroit by the end of 2018 and double revenue. It is expected to create three new full-time jobs and up to 10 new positions next year.

“We’ve been overwhelmed with the number of people who have reached out to us since the closing of Door to Door Organics,” Hughes said, adding that the expansion has been in the works but was sped up as a result of new demand.

Customers can shop on Doorganics’ website for produce, meat, bread and cheese, and “swap and shop” different items depending on their needs. There are three different subscription options, with prices ranging from $29.99 for a small bin to $49.99 for a large one. Shipping schedules can be set online after signing up. Deliveries are available to homes, offices and treehouses, according to the company’s website.

More than 150 different Michigan-made grocery items are available on the site and delivery is free of charge, according to a company release.

Doorganics delivery drivers will transport the items from its warehouse in Grand Rapids, Hughes said. The plan is to open a warehouse in Detroit when volume increases.

“We built our business around local food makers, farmers and artisans,” Hughes said. “We’re excited to establish new relationships with growers and food makers on the east side of the state.”