Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three...

Simple English Comes to Wikipedia for Translators Without Borders I know, here I am writing about Translators Without Borders again. I can’t help it. They are doing such important work in the world. As a content-development firm that has been around for 17+...

Recently, my friend and colleague, Jennifer Beaupre Glynn, wrote an interesting article on four things that you can do to make your content “king.” They are: Make your content easy to understand. Put some effort into it. Be proactive. Market your content....

Back in the day, when a startup was going to ship a product, they would hire a writer (or a team) to create a suite of documentation. They’d hire a marcom person to create datasheets and whitepapers. They’d hire someone to create a website. Most of the...

Silos. Everyone talks about them. Disparate groups of people in the same company, working on the same content, with absolutely no knowledge of each other. For example, technical documentation and localization. Or, marcom and localization. Or, technical support...