Art Direction & Photography of Joseph Gonzalez

Artwork

I've been doodling forever. Eventually those doodles started to be worth something. I've had the opportunity to have my work shown in some great galleries and have managed to even sell a few. Check out my work and let me know what you think.

Gallery Showings

The Lee E. Dulgar Gallery - 2010

The Dorthea Thiel Gallery - 2010

The CAC - 2011

Pixel Gallery - 2012

The Brauer Museum - 2012

Marshall J. Gardner Center for the Arts - 2013

Hammond Art Center - 2 shows - 2013

Valparaiso Welcome Center Gallery - 2013

Purdue University Calumet - 2014

Porter County Museum - 2015

Hammond Arts Center - 2015

Rusted Oak - 2016

Fluid Coffee Shop - 2016

Valpo Pop-up Artist - 2016

Red Cup Chesterton - 2017

Fluid Coffee Shop - 2017

Blackbird Coffee Shop - 2017

Round the Clock

I redesigned the breakfast, lunch, dinner and kids menu as well as the to-go menu for Round the Clock - Valparaiso/Chesterton. I also photographed more than 50 dishes to match the new look and feel of the menus and photographed both location exteriors. The design was later translated into gift cards, digital menu boards and a hand out card promoting Round the Clocks new app as well as a vehicle wrap for their catering service. All of this came together in their new website that now has a shop where you can purchase gift certificates and apply online for a job opening.

Citrus Diner

The Citrus Diner is a fun, fresh alternative to the breakfast and lunch scene.

I had a great time working on this brand. The overall goal was to brand this restaurant as a fresh and fun alternative to your typical family style restaurant. I designed everything from the logo to the menu to signage, photography and custom type. Website: www.citrusdiner.com

Wolfy's Hot Dogs

Opened in 1967 by Mickey Becker he operated it till brothers Peter and Gus Romas bought it from him in 1999. They have kept the same quality and tradition that Mickey had when he opened it in 1967. With its 50th anniversary came a time for an update. I updated the original logo, created a new menu, designed a new website and took new food photographs as well as interior and exterior photos.

Coffee Creek Watershed Preserve

I designed the logo for Coffee Creek Watershed Preserve in Chesterton, IN. Coffee Creek is a 157-acre complex of wetlands, woodlands, and prairie. I designed other materials, most notably is the park map. A lot of time and input went into the map and making it accurate.

Michael's Beef House

Michael's Beef House is a home town classic so when the 40 year old restaurant was bought the name stayed but the look got a revamp. New logo, menu, photos and website were some of the materials that got a facelift.

Website: www.michaelsbeefhouse.com

Sage

Sage wanted their new identity to reflect the modern, clean and sexy American-Italian food that they would be serving. They referred to Sage as a women and their food like jazz. The print pieces all have a very cohesive theme and the use of the sage leaves are sprinkled throughout. The website was formatted to fit the overall look but is a cargo collective site. It was great working with their team to get this project done and out the door.

Visit www.sagerestaurant.net

Food Photography

Oak Partners

I designed the presentation materials for Oak Partners. A tri-fold folder with staggered inserts and mailing envelope. Other pieces included, a letter head, thank you notes, post-card, power point templates and quarterly newsletter. I did not do this logo or choose the brand colors, I had work around their existing elements and I feel the end results helped this brand excel.

Logo Design

Logos are the unique mark of a company, organization or event. I've worked with many Northwest Indiana businesses and beyond to give each it's own personality and flavor. A graphic designer's personal style should be imposed on a logo, the subject matter itself should be the driving force behind the logo's visual appeal. Be it a logo for cancer, a park, or an event - each logo should become a strong representation of the organization.

Calvary Church

I am privileged to help Calvary Church in Orland Park with their sermon graphics, logos and post cards. I revamped their logo to give it a clean look and feel and most recently designed their annual report. The follow images are from various sermon series. The Astonished series is my favorite because I also shot all of the portraits of members for that series.

Centennial Park

Centennial Park in Munster, In is the Town's largest park and offers a family oriented environment with its large soccer fields, playgrounds, clubhouse with banquet facilities, restaurant with outdoor seating, outdoor pavilions, entertainment stage, formal gardens, 3-acre dog park, walking paths, fishing, and wide-open natural spaces. This eco-friendly environment preserves the natural surroundings of the land. The clubhouse has obtained Silver LEED Certification. The 9-hole golf course with driving range was designed by Tim Nugent.

I was able to design the logo for the park, golf course, dog park and the restaurant in the clubhouse called The View. The elements in the logo and materials were all taken from the park.

Insight Design Conference

The INsight Design Conference is an annual creative event that brings together the creatives of Northwest Indiana for one night of speakers and networking.

These materials are from our 7th event in 2014. I designed the event booklet, name tags, in-house signage, stickers and presentation screens for each speaker and sponsor. The event website was design and managed by Jamie Wayne and the video was completed by Faith Church.

Carmel Kettle

Caramel Kettle Candies was in need of a new identity. I created the logo for the company and all of the matching material. I took photos of the turtles and gave this small business a professional classy look and feel.

CVPA

The Center for Visual and Performing Arts in Munster, IN has been in business for 20 years. Along with their 20th anniversary, we created a whole new look for the Center. The goal of the project was to position the Center as a destination facility. The project covered everything from new collateral to way finding to outdoor graphics to a new marquee.

Outside photos by Walt Bukva

Website: www.cvpa.org

Credits: Community Foundation of Northwest Indiana

PhysioPoint

The PhysioPoint Wellness and Therapy Services in Crown Point, IN is a boutique line of one-on-one therapy. I created everything from the logo and print materials to the photography, video and website. This entire project is a great example of a 360 brand and a true partnership between the owner and creative.