UPshow was announced to be a winner of the 2018 Chicago Innovation Awards. The awards recognize and honor Chicago-based companies that are striving to build and execute a forward-thinking vision and grow the city’s tech industries.

UPshow co-founder and CEO Adam Hirsen was interviewed this week live on Cheddar. Anchors spoke with Hirsen about digital out-of-home advertising and entertainment, and how UPshow's Social TV platform is becoming a pioneer in the field.

A lane of snow glistening, a beautiful sight while walking in a winter wonderland wasn’t just a whistling holiday tune this year as the SouthPark (mall?) opened its first season of Winter Wonderland to Charlotte, North Carolina.

For the entire winter season, Charlotte sipped hot cocoa, twirled the ice in skates and posted their icy fun to the UPshow screen. Within the short chilly season, Winter Wonderland reached 160,233 social media impressions from UPshow.

Let’s take a look at the “UPshow Effect”- highlighting customer posts that aren’t just pictures, they’re invaluable promotions: