Roksanda Ilincic

Fashion is demanding. Especially now we’re working on a four-season system instead of two. That’s my take-away thus far from the pre-collections. Actually, let’s stop that ridiculous terminology straight away. If Nicolas Ghesquiere’s excellent show last month in Monaco proved anything, it was that pre-collections are collections too.

Last week, Linda Farrow fêted the official opening of their London flagship on Mayfair’s Mount Street with a swanky dinner at the seafood restaurant Scott’s. Scott’s – infamous as the crucible of Highella-gate, but also purveyor of posh nosh in fashionably undersized proportions – is situated directly across the street from Linda Farrow Gallery. Scott’s is flanked by Marc Jacobs, while the Linda Farrow boutique is adjacent to the expansive new Celine store and the double-frontage of Moynat, a 19th century luxury trunk manufacturer relaunched by LVMH in 2010. Down the street, a hoarding advertises the impending opening of a Roksanda Ilincic boutique. Christopher Kane is also set to open imminently. What is it that makes Mount Street so different, so appealing?