Gawker's Plan to Keep Social Media From Ruling Its Business

Gawker definitely isn’t lacking on brand recognition. Image from Gawker The minimum requirements for blogging are a couch and a laptop; pajamas optional. The Gawker Media empire grew directly from these humble origins, but that was more than a decade ago, and now the company has a 15-year lease for three floors of a swanky Union Square office in Manhattan. When you visit, it’s strange to see “blogging” manifested in physical design. Every architectural choice caters to the spirit of sitting on your couch in your underwear with your laptop. So when Gawker’s new chief technology officer, Ian Fette, tried to find a room for us to talk in last week, he couldn’t, and we ended up sitting in a central lounge. (I was formerly an intern and then a contractor…