Growing a successful cleaning business necessitates wearing several hats. Often, we get bogged down with specific challenges and develop tunnel vision. Profitability is maintained by continual focus on basic business fundamentals.

Here is an abbreviated description of four areas that require vigilance to keep momentum moving in the right direction.

Marketingincludes daily pursuit of marketing plans and goals, creating and executing advertising campaigns, networking and canvassing to promote the business, performing SEO, constantly following up with prospects, and improving sales skills to book more jobs.

Production and operations requires ongoing skills training at all levels, improving productivity, selecting superior cleaning chemicals and equipment, delivering quality cleaning results, and keeping the business on-track by delivering what you have promised.

So if your business is not continually moving ahead, it may be time to revert back to basics, and check your priorities and follow core competencies. Covering all of your bases and tending to the condition of your flocks is all part of the success formula.

Gary Clipperton is a 45-year industry veteran and author of several books, training programs, software and videos. His new training program includes a carpet startup and expansion program, IICRC Basic Skills Carpet Care program, and Cleaning Managers Dashboard all in the new Carpet and Floor Care Bundle available through Totally Booked University. Gary can be reached at gary@nationalproclean.com or 719-598-5112.

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