Novant Health is a network of physician clinics, outpatient centers and hospitals that serves the states of North Carolina, Virginia, South Carolina and Georgia. They have a vision to reinvent healthcare and transform the patient experience. Novant Health worked with New York–based firm Prophet to help develop a new strategy and brand that reflect their series of transformations in the healthcare field.

I’ve been excited to see the new brand first-hand since one of our main
hospitals in Charlotte, Presbyterian Medical Center, is part of this
network. Most healthcare design is stoic, boring and (frankly) bad, so I’m
very pleased to see this new simple and bold approach that does an
excellent job of making healthcare look well-designed and smart. I
particularly like the N: mark and how the colon forms an “H” in the
negative space.

It’s such a freshly designed brand that I’m even
thinking of changing healthcare providers to experience what
forward-thinking and remarkable healthcare is like. I mean, wouldn’t
you? Our entire healthcare system needs a redesign, but if each network
like Novant Health uses design thinking to create this positive change,
I’m hopeful to see where it goes.

Novant Health’s new vision for healthcare harnesses The Living Principles for Design
through its impact, desirability, need and long-view approach. It’s
helping to establish harmonious and healthy conditions in which all
members of society can flourish.