Chances are you don’t even think about the other stuff, socks, underware, toilet paper, because it’s what your mom used.

Or it was on sale.

But In every case, each one of these purchases has some varying degree of familiarity to it. Be it familiarity of the euphoria of buying new clothes, or familiarity of the winning feeling of saving a bundle of money on mundane but necessary items.

So what does this mean for us as product creators?

It means we need to learn the things we can do to be familiar to our target market.

It means looking outside of your direct industry. Find the cross over and see how other industries appeal to the same people.

It means you need to carefully analyze how those other content developers are bringing more people in the doors.

It means by incorporating some of what the other people are doing, you’re introducing a sense of familiarity, and people will be more comfortable buying from you.

We buy stuff because…

We’re familiar with the good feeling it brings. Or we’re familiar with the void that the product will fill.

Do you know where you fit in to your s lives.

Are you familiar with the good feelings your product brings, or the void that it fills? Do you know why people are buying from you?

Comments

I try to build relationships, sincere ones, to build familiarity. A product I’m building now arose out of a need a lot of people I know had. Instead of helping each one individually, I help them all with the product. And each person, each customer, arose out of a relationship. Building familiarity