Brightcove Helps Bring Depth and Context to Modern Art at the SFMOMA

We’re happy to announce the publication of a new customer case study showing how the San Francisco Museum of Modern Art (SFMOMA) is using Video Cloud to extend the reach of its online video content to mobile and tablet devices as well as third-party websites. Widely recognized by its peers in the museum world for its early adoption and innovative use of rich video content, the museum selected Video Cloud to address a steady increase in its non-PC site traffic along with its move to publish shorter videos more frequently while expanding beyond its Website and blog to include distribution to YouTube and Facebook.

Since implementing Video Cloud last summer, the SFMOMA has received a steady stream of positive feedback from museum visitors and board members expressing their gratitude for the ability to enjoy behind-the-scenes video of artists and artworks on their viewing device and platform of choice. Moving forward, the museum has plans to leverage Video Cloud for a series of live-streaming events that will be simultaneously delivered to all of its web properties, as well as a major physical expansion to its facility that promises to provide even more opportunities for video storytelling.

“Telling the stories of modern and contemporary art and artists through video is a core part of our audience engagement strategy, but we also have limited resources to manage the process,” said Dana Mitroff Silvers, head of online services for SFMOMA. “The Video Cloud platform came highly recommended from other museums that we know and respect, and we have been extremely pleased with the results.”