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17 types of content people love to share

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content:

1. Lists

I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great
video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won't waste their time. Lists are also
easy to read and view. This type of content works well.

Take a topic and find some of the best articles on it when you do a Google search. Package it up and serve it to your readers. By putting all that
information in one place, you'll save them time and effort.

5. How-to articles

The appetite people have for simple, step-by-step instructions never ceases to surprise me. Provide a how-to framework that's easy to read, understand and
implement.

The Web demands fresh news and content every minute of the day. In this frenzy of information, people often forget to tap into the power of evergreen
content—content that will be just as relevant in two years as it is today. It is content you can continue to promote and share with your readers for a long
time. Create content that offers a framework or covers principles, and you will give it longevity and endurance.

Create content that uses screenshots or images to convey an idea, concept or story. Images provide an emotional impact, and see more shares on Facebook
than any other content type. Images can take your content from average to awesome.

A tool that helps me do this is Snagit. It is now an indispensable part of my content
creation and optimization toolkit.

When creating content, you can share your story and ideas in many ways. Online video now streams easily on the Internet, and you need to include it in your
content marketing mix. Direct-to-camera video, a video that captures your screen (such as with the Camtasia software) or videos sourced from YouTube can
enhance your story.

12. SlideShare presentations

SlideShare is like YouTube for PowerPoint presentations, and is often underestimated as a way to make your content accessible and attractive. SlideShare is
a visual platform that displays ideas and concepts quickly and easily. You can put your articles, research papers and blog posts into a PowerPoint and
upload it to SlideShare.

I've used SlideShare more extensively in the last year, and views of my SlideShare account now average 25,000 to 35,000 views a month. Total views are now
more than 400,000.