Description

Innovate for the future or optimize the present? Reach new markets or build existing ones?

Don’t choose. Don’t settle. Do both.

In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.

Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:

Sample Content

Table of Contents

Acknowledgments xiii

Author’s Note to the Reader xvii

Chapter 1 Doing Both 1Chapter 2 New & Improved and The Next Big Thing 7 Sustaining and Disruptive InnovationChapter 3 Current Accounts and Future Conquests 33 Existing and New Business ModelsChapter 4 Tuning and Transforming 57 Optimization and ReinventionChapter 5 Satisfied Customers and Gratified Partners 77 Direct Touch and Leveraged InfluenceChapter 6 The Beaten Path and The Road Less Traveled 95 Established and Emerging Countries

Chapter 7 Doing Things Right and Doing What Matters 113 Excellence and RelevanceChapter 8 Michael Phelps and The Redeem Team 137 Superstar Performers and Winning TeamsChapter 9 West Point and Woodstock 151 Authoritative Leadership and Democratic Decision MakingChapter 10 The Journey Begins 169