If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords.

What is communication? In simple terms it can be defined as the process whereby person A sends a message to person B, on whom it has an effect. H. D. Lasswell in 'The Structure and Function of Communication in Society' (1948) suggested this model of communication: " Who says what by what means to whom and with what effect."

Without traffic, a website will struggle to fulfill its purpose, whether it is to inform, entertain or to sell. Search Engine Optimization (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo.