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SuperValu’s latest OOH campaign to promote its Good Food Karma project is running exclusively on commuter formats rail stations, including digital specials in the galleries at Connolly and Pearse Street station.

Planned by Starcom and Source out of home, SuperValu’s Outdoor advertising is running on Transvision and Commuter Points on the Pearse and Connolly galleries. A media first, 65” digital screens were installed on several commuter points, two in Pearse St Station and one in Connolly, with branded vinyl surrounding the screens.

Eclipse Media installed the digital screens and programmed the copy to play at certain times of the day to target people at certain meal times – breakfast, lunch and dinner.

The static creative in the campaign, designed by DDFH&B, features SuperValu’s Good Food Karma Ambassadors such as chefs Martin Shanahan and Kevin Dundon, Dublin county footballer Bernard Brogan and The Happy Pear’s Stephen and David Flynn; as well as images of delicious recipes they have cooked.