Is UX Your Achilles?

Experienced developers who have been in the game for more than a decade often find the subtleties of UX can be a bit of a mystery, but there are ways to get up to speed.

Article No :1108 | October 8, 2013 | by Zahid Jiwa

User experience has become “the new black” in product and application development with many organizations embracing a “build and prototype” culture.

This is quite a sea-change from as recently as five years ago when UX wasn't really on anyone’s radar apart from renowned innovators like Steve Jobs. He was always obsessed with the customer experience and very much in the “nitty gritty” of product design.

When I earned my degree in computer science 15 years ago, we literally had one UX module in the whole course curriculum. Astounding, isn’t it? Look at any computer science course today and UX is everywhere, in every single module, and completely integrated into the coursework syllabus.

I imagine that for any developer with more than 10 years of experience, this new UX culture is causing some anxiety. Today, you can’t be a developer without having UX experience. If you’re an older developer, you might not have been instructed in the ways of UX. This is your Achilles heel and believe me, you can’t just acquire these skills overnight.

What is UX?

UX is an unusual combination of art and science. It requires a cross-functional capability and new ways of thinking: a developer who appreciates good design, and a designer who understands application development. Engineers need to work in computing languages, but think in “human experience." This combination of talent doesn’t naturally sit together. Sure, the new kids on the block might have both skills ingrained because they’ve learned this type of thinking from the outset—more seasoned developers, not so much.

So why is it so important to incorporate UX into the development process? From my perspective, applications fail not because they are functionally poor but because they have been adopted poorly.

You can have a great, functionally rich product, but if the users don’t adopt it, the product is obsolete and serves no purpose. We are also in an era when everyone expects instant gratification—plug and play technology. Think about it, when you use any application, if it takes more than a few milliseconds to respond you’ll view that as a bad user experience. The best products are those that have simplicity designed into them. Look at Apple, Google, Twitter, and Fly.com: all these brands are incredibly user friendly and simple to use.

Get into UX

To be successful, UX can’t be an afterthought or a bolt on. It has to be at the forefront of your development strategy. It needs to be in the culture of the business and the development teams. Good UX is ultimately about understanding your users’ experience, and I don’t mean asking them to get involved in the features and technical spec. It is more about engaging, observing, asking questions, and looking to understand user needs. To use a car analogy it’s about the driving experience, the look and feel, the design spec, it’s not about what’s under the bonnet.

Live testing is a great usability barometer. Developers watching their first live test often find the experience a revelation. They instantly get that (a) regardless of what they thought before, all users are not just like them and (b) people have a much harder time figuring out how to use products than we think. So it becomes clear that to design something that people want to use (without getting frustrated) you need to invest a lot more care, thought, and testing into the design process.

The Science of UX

Ultimately, I view UX like a scientific experiment and this is something we here at OutSystems try to put emphasis on. Success depends on four key components:

You need to start with your research. For example, conduct a UX audit that captures the sequence of interactions your customers need to take to complete basic tasks with key products. Then involve the users along the way, using live testing to really understand their requirements—you’ll be surprised at how fast applications fail in the hands of your users, so test, test, and test again.

Your UX approach requires a methodology that keeps change at the heart of the product development and deployment process. You need a development environment that will allow you to rapidly accommodate change—one that is flexible and can work within the ebb and flow of the UX process.

Most importantly, you need plug and play technology. This allows you to seamlessly integrate best-of-breed design and best of breed development into your systems. This is where OutSystems can help. We've developed a UX-for-IT initiative that includes a toolkit that was especially designed to enable IT departments to adopt and scale their UX strategies. So if you are an “old school” developer, help is at hand.

Finally, you need to develop a risk-taking culture. This encourages your development team to explore and experiment.

Conclusion

While I understand the anxiety of developers who perhaps haven’t had UX ingrained into their education and culture, I hope I’ve demonstrated that there are tools, support, and ways to overcome this.

Let’s face it, the consequence of not having UX as a central part of your development strategy can be catastrophic, resulting in the creation of a product that never gets adopted. So developers, don’t let UX be your Achilles heel—embrace it, understand it, and adopt it!

About the Author(s)

Zahid Jiwa is an experienced Vice President of Sales working at OutSystems. He has an excellent track record in growing revenues for technology companies since beginning his career as an Analyst at Accenture, a management consulting, technology services, and outsourcing company. He then moved to Showcase PR as Sales Director before becoming EMEA Director of Sales at digital marketing technology provider, Silverpop Systems.

Comments

Marx

October 14, 2013

yes, and UX goes beyond websites, it includes for instance applications and UI as the article mentions. It's an art as much as you need to look into the user's mind but there are great new tools, like eye tracking for instance, that help you make data-based decisions based on gaze-behavior. there is an interesting video on the website of mygaze.com I can recommend.

I agree with the comments made so far by Matt and Marx in that you can have a product that has been perfectly designed but if users don't interact with it and are not using it, then the product has failed to deliver. User feedback is so important as is user adoption and UX helps organisations achieve this.

UX is not just a fancy name for web design. You can very easily have a really good design with poor UX, i would say that the 2 go hand in hand in providing a great end products.
A good design will draw people in, good UX will keep them comming back.