We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

Recently, I attended a conference for employee benefit administrators. It’s an event I’ve been attending for many years now as our agency has worked with third party administrators for nearly 30 years. As always, I left with nuggets of valuable information and a few great ideas, but this last time struck a different chord.

“…77% of employees who understood the benefits on offer said they saw themselves at their organization for the foreseeable future.” Employee Benefit News recently published an article that included some staggering statistics and strong insight into how important it is to not only listen to and get to know your workforce and their needs,

Too easy. Here’s a better question: What’s going on in your office today? How about this week? This month? This year? Business today feels like it’s rapidly and constantly changing. No matter which industry you hang your hat on, there seems to be a never-ending need to evolve, to transform. All the while, it’s equally