Makeup Company Sephora recalls 'Celebutard' lipstick

ATLANTA, Ga. -- Emily Norman was checking a mommy blog for parents of kids with special needs when she did a double-take. "I couldn't believe my eyes," she told 11Alive's Julie Wolfe. She was looking at a Sephora ad for a lipstick shade called 'Celebutard'.

Norman's 4-year-old daughter Piper has developmental delays and ADHD. Her 2-year-old son Paxton has Down syndrome.

The lipstick is part of a line of Kat Von D products sold at Sephora. Katherine vonDrachenberg is an artist, model, and tattoo artist best known for her role in the TLC reality show LA Ink. The "painted love lipstick" line includes names intended to be edgy: Backstage Bambi, Hellbent, Homegirl, Lolita, and Underage Red.

"I could not believe that a successful company in 2013 would use such a derogatory and mockingname for their lipstick," Norman said. "It's more than that to millions of families with children that are trying to stop the use of a word that is so offensive."

Norman vowed to do everything she could to stop the sale of Celebutard lipstick. She spread the word through social media. She wasn't alone. Criticism of Sephora's name choice started spreading though the internet, fueled mostly by parents like Norman.

Kathy Keeley is the Executive Director of All About Developmental Disabilities (AADD). "It's shocking that a company in this day and age would even consider such a demeaning name for a product," Keeley said. "While this kind of language might not seem important, to people with developmental disabilities, labels and terms like this are very hurtful and damaging."

Glee star Lauren Potter (Becky), who has Down syndrome, sent this a tweet out Tuesday calling the lipstick name "not cool".

By Wednesday morning, 11Alive could find no longer find the product on Sephora's website. Sephora spokesman Stefanie Goodsell sent 11Alive this statement:

"It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online."

Norman said she's thankful Sephora stopped the sales, but was surprised they didn't offer more of an apology and explanation.