“Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn’t fit in with the core belief.” —Frantz Fanon, Black Skin, White Masks

It is somewhat ironic that anti-REDD climate activists, faux green organizations (in contrast to legitimate grassroots organizations that do exist, although few and far between) and self-proclaimed environmentalists, who consider themselves progressive will speak out against the commodification of nature’s natural resources while simultaneously promoting the toothless divestment campaign promoted by the useless mainstream groups allegedly on the left. It’s ironic because the divestment campaign will result (succeed) in a colossal injection of money shifting over to the very portfolios heavily invested in, thus dependent upon, the intense commodification and privatization of Earth’s last remaining forests, (via REDD, environmental “markets” and the like). This tour de force will be executed with cunning precision under the guise of environmental stewardship and “internalizing negative externalities through appropriate pricing.” Thus, ironically (if in appearances only), the greatest surge in the ultimate corporate capture of Earth’s final remaining resources is being led, and will be accomplished, by the very environmentalists and environmental groups that claim to oppose such corporate domination and capture.

Beyond shelling out billions of tax-exempt dollars (i.e., investments) to those institutions most accommodating in the non-profit industrial complex (otherwise known as foundations), the corporations need not lift a finger to sell this pseudo green agenda to the people in the environmental movement; the feat is being carried out by a tag team comprised of the legitimate and the faux environmentalists. As the public is wholly ignorant and gullible, it almost has no comprehension of the following:

the magnitude of our ecological crisis

the root causes of the planetary crisis, or

the non-profit industrial complex as an instrument of hegemony.

The commodification of the commons will represent the greatest, and most cunning, coup d’état in the history of corporate dominance – an extraordinary fait accompli of unparalleled scale, with unimaginable repercussions for humanity and all life.

Further, it matters little whether or not the money is moved from direct investments in fossil fuel corporations to so-called “socially responsible investments.” The fact of the matter is that all corporations on the planet (and therefore by extension, all investments on the planet) are dependent upon and will continue to require massive amounts of fossil fuels to continue to grow and expand ad infinitum – as required by the industrialized capitalist economic system.

The windmills and solar panels serve as beautiful (marketing) imagery as a panacea for our energy issues, yet they are illusory – the fake veneer for the commodification of the commons, which is the fundamental objective of Wall Street, the very advisers of the divestment campaign.

Thus we find ourselves unwilling to acknowledge the necessity to dismantle the industrialized capitalist economic system, choosing instead to embrace an illusion designed by corporate power.

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Enraptured by the Spectacle

“We can’t destroy a system when we don’t understand its structure and our place in it. It’s impossible to defeat a dominating class if we don’t even perceive them as such.”— Stephanie McMillan

The Guardian must be considered another key media empire that is subservient to corporate power under the guise of progressive liberalism. “Founded by textile traders and merchants the Guardian had a reputation as ‘an organ of the middle class’ (Engels, 1973), or in the words of C.P. Scott’s son Ted ‘a paper that will remain bourgeois to the last (Ayerst, 1971)'”. [Source ] The fact that the Guardian’s advocating of western Imperialism/military interventions is virtually impossible to differentiate from the right is lost amongst its ardent liberal supporters. The Guardian’s contempt for anti-imperialist movements was made clear in its 1961 coverage of the assassination of Congolese independence leader and revolutionary, Patrice Lumumba; a recurring theme through the Guardian’s history. [Even in death, the Guardian continues to whitewash imperialism and colonialism, and re-invent historical facts and European crimes: “Lumumba… was deposed in September 1960, and executed by firing squad on 17 January 1961. The Guardian, August 17, 2013] Thus, it is fascinating to observe their colossal effort in the unveiling and framing of its major series on the climate crisis (“Climate change: why the Guardian is putting threat to Earth front and centre”).

“With increasing frequency, we are party to a white liberal and “multicultural”/”people of color” liberal imagination that venerates and even fetishizes the iconography and rhetoric of Black and Third World liberation movements, and then proceeds to incorporate these images and vernaculars into the public presentation of foundation-funded liberal or progressive organizations. I have also observed and experienced how these organizations, in order to protect their non-profit status and marketability to liberal foundations, actively self-police against members’ deviations from their essentially reformist agendas, while continuing to appropriate the language and imagery of historical revolutionaries. Suffice it to say that these non-profit groups often exhibit(ed) a political practice that is, to appropriate and corrupt a phrase from Ruth Wilson Gilmore, “radical in form, liberal in content”. —Dylan Rodriguez

Witness the campaigns developed in consultation with Wall Street that are being pushed into the public realm by a corporate/liberal media (consider that six corporations control 90% of the media in America in the US alone) and also an alleged “progressive” media which, are all critically dependent on foundation financing with much of it owned by corporate media (example Huffington Post, an entity that was at one time considered laughably “independent” by liberals and not restricted to mainstream norms due to its private ownership, was eventually acquired by AOL Time-Warmer) in tandem with the non-profit industrial complex. Witness the language hammered into society’s psyche (carbon bubble, carbon budget, stranded assets, new economy, clean energy, natural capital). Witness author and 350.org board member Naomi Klein’s book (touting a supposed system change made palatable to the privileged since it is no change at all) being utilized as a key instrument to advance the “new economy”. Witness the desire “to change everything” being embraced by the same aforementioned institutions, including corporate greens like WWF (pushing forward the agenda of Monsanto) et al. Thus, it is critical to acknowledge what should be obvious, yet is not due to decades of indoctrination. The intended result of this global saturation has already been designed and decided upon by the oligarchs. There is no legitimate desire to advance an already devolving society that continues to devolve—faith in oligarchs to provide a solution to our multiple and overarching crises is proof of this. Rather, the only legitimate desire is to further expand capital markets, thereby expanding corporate dominance. The fact that the end-game strategy is presented under a guise of ethics, and delivered by false prophets, is part and parcel of the spectacle.

“Capitalists, the stewards or servants of capital, are compelled to maximize surplus value by whatever means necessary.”— Stephanie McMillan

The spectacle enables, coddles and most importantly, nurtures willful blindness. We turn away from the inevitable fact that long before the fantasy of a new economy comprised of a third industrial “clean energy” revolution begins to re-shape the planet, we will have completely exhausted the carrying capacity of our shared planet and will have at last exhausted the Earth’s final remaining natural resources.

On May 5, 2015, the Rockefeller Brothers Fund website posted the following:

One thing is true; the climate debate has been masterfully re-framed. When instruments of hegemony such as The Guardian give ample space and ample resources for the task of brilliantly executing memes such as the carbon budget, carbon bubble, and stranded (carbon) assets, we must ask ourselves not only why, but more to the point, who will benefit. The question then becomes why The Guardian and many of the world’s most powerful institutions, NGOs, media, think tanks and foundations (inclusive of the United Nations) have, in united fashion, so heavily invested all their resources to ensure this outcome. Akin to Emma Goldman’s incisive observation “If voting changed anything, they’d make it illegal”, if divestment changed anything, you would be hearing nothing about it in the vast network and channels controlled by global hegemony. So again, the question must be asked as to the underlying reason and true purpose regarding the actions envisioned, sought and financed by the world’s most powerful and pathological oligarchs.

“[The non-profit industrial complex] “represents a kind of “Third Way” on the part of capital that privatizes state functions and occupies key strategic points within civil society (co-opting social movements) while seemingly outside the realm of private capital—thereby enabling an acceleration of privatization and reinforcing the hegemony of monopoly-finance capital globally.” [Source]

Embedded within the success of this discourse, we have major corporations which comprise even more powerful conglomerates. The same corporations and conglomerates launder their massive wealth through foundations, legally evading taxes while buying influence and securing power, all under the guise of philanthropy. The institutions, think tanks, the non-profit industrial complex, the media-industrial complex, etc. are all vitally dependent upon the “philanthropy” (i.e. strategic investment) of their benefactors, to whom they are both absolutely dependent upon and accountable to. The creation of such dependence is not lost to foundations and the oligarchs they represent: editorial control is guaranteed without even asking, which is as politically correct, preferred and most effective form of self-censorship that has ever been devised in this world.

The Guardian serves an elite, privileged and affluent readership. It’s razor-sharp focus on advertising strategy for increased market share and revenues reflect as much. It follows that the more affluent the readers, the more advertising, and the more revenue. It also follows that the more affluent the readership, the higher the rates of advertising. Logic dictates that to increase affluent readership, the content within must convey a world view, that both reflects and gratifies the interests, needs, and perceptions of the corporation (that profits from selling a product), the affluent consumer, and the product itself.

Thus, it is par for the course that while liberals fawned over The Guardian’s unveiling and framing of its major series on the climate crisis on March 6, 2015, (“Climate change: why the Guardian is putting threat to Earth front and centre”), the following item went relatively unnoticed:

“The Guardian, CNN, Reuters, and more enter into a global ad alliance. Five of the biggest online news publishers in the world are joining up to form a supercontinent. For advertising.” — Pangae Alliance, March 18, 2015

The goal and methodology behind the alliance of the Pangaea Alliance, The Guardian, CNN International, Reuters, the Financial Times, and the Economist to form a supercontinent for advertising is to capture premium rates from brands. Pangaea’s partners claim that “the value of the alliance is that it brings together an influential and trusted global audience for advertisers.” Specifically, the alliance will allow advertisers to access 110 million unique readers (‘global influencers’). Pangaea will also disclose all data of it’s readers to corporations. Although they claim this information will be remain anonymous, the newspapers understand this data is of crucial value to those corporation they seeks as clients. The Wall Street Journal agrees:

“The data is crucial. One thing we can do together is share first-party data with each other and create unique, compelling audience segments,” [Tim Gentry, global revenue director at Guardian News & Media and leader of the Pangaea project] explained. For example, subscription information from one publisher might be combined with behavioral information from other to create a detailed profile of a user that an advertiser is willing to pay a premium to reach.”

Above screenshot: Highlighting the obvious hypocrisy. The Guardian feigns concern for the climate – while simultaneously feeding desires to further expand high carbon western lifestyles via consumption and material wealth. Such constructive criticisms are conveniently dismissed by most.

This aspect is also most pertinent: “Pangaea is being led by The Guardian, with plans to launch in April with display ads and later expand into other formats like native advertising and publisher trading desks.” [Source] One can be forgiven if they do not know what “native advertising” is, as it’s a fairly recent advertising ploy:

“Sometimes you have to look pretty hard to see it, because it’s intentionally camouflaged to fit right into the flow of news on the page. It goes by different names, sponsored content, content marketing, branded content or promoted news, but these days most people in the trade are calling it “native advertising.”— Ads, Disguised As News (VIDEO) John Oliver Goes After “Native Advertising”, Feb 14, 2015

Of course the Guardian is not the only media outlet adored by the left that willfully exploits the trust and naiveté of their readers. “Alternet, Salon.com and Truthout have published material written by “Global Possibilities,” a special interest group funded in part by the oil company BP and a group of automotive and energy industrialists represented through The Energy Foundation (Global Possibilities, 2013)”[Source: Conjuring Clean Energy: Exposing Green Assumptions in Media and Academia“]

The scope of Empire’s boundaries is colossal. The toxic role of the industrial-media complex in promoting the voracious aims of private power is a given. With this simple truth in mind, consider the global media in their making of 350’s Bill McKibben and Naomi Klein (and also, recent hero on the left Russell Brand) into global superstars with icon status. In the March 2015 issue of Prospect Magazine, the article World thinkers 2015: the results describes number 3 recipient, Naomi Klein as follows:

“The New Yorker described her as ‘the most visible and influential figure on the American left,’ though her books are read around the world.”

Yet what is critical, and what both the industrial-media complex and global marketing executives understand as the most important aspect, is to whatspecificaudience Klein appeals to. Notwithstanding its title, The New Yorker is read nationwide, with 53 percent of its circulation in the top ten U.S. metropolitan areas. According to Mediamark Research Inc., the average age of The New Yorker reader in 2009 is 47 (compared to 43 in 1980 and 46 in 1990). The average household income of The New Yorker readers in 2009 is $109,877 (the average income in 1980 was $62,788 and the average income in 1990 was $70,233). [Source: United States Census Bureau.]

Without question, media is the key instrument strategically utilized by the oligarchs/elites who own and control the media-corporate complex (it’s value, challenged only by that of the non-profit industrial complex), as the key apparatus toward global hegemonic power. It is exploited, with precision, to both instil and enforce illusions and discourses which are paramount to ensuring the global populace remains isolated from political processes such as the global expansion and implementation of environmental markets and payment for ecosystem services respectively. The Guardian’s March 6, 2015 article, “Climate change: why the Guardian is putting threat to Earth front and centre” signals the agenda has been set: the building of/creation of public acquiescence via social engineering. The policy documents that serve as the foundation for global implementation have been written and are now in place; the agenda is now in its final stages. This discourse effectively eradicates potential threats in the form of alternatives, criticisms, direct actions, hacktvism, and most importantly, a united demand and effort to completely dismantle the capitalist system. Citizens, including those on the left who consider themselves radical in nature, are manipulated to actively engage in and further their own domination. The hegemonic system, inclusive of media (and in this case led by the Guardian) and advertising firms, which equate social media with the second coming of Christ, now retain more insight and clarity into people’s wants, dreams and needs, than the people do themselves. This 21st century windfall has prompted corporations and advertising firms to re-name the enthusiastic brand-advocate consumer, the degrading term “prosumer”, with its representative youths, referred to as “millennials”, representing a 30 trillion dollar jackpot.

Earth day 2015 signalled the unleashing of the new psywar on behalf of market-oriented politics: “the sharing economy, the caring economy, the solidarity economy, the restorative economy, the regenerative economy, the sustaining economy, the resilient economy, and, of course, the new economy” (The Next System Project). Other terminology includes regenerative capitalism, transformation of finance, inclusive economy, transparent economy, natural systems, natural capital, third millennium economy, social capital, the next system, and many neologisms being tested for public acceptance. The media-industrial complex, in tandem with the Non-Profit Industrial Complex (NPIC), has rolled out the final phase in the global corporate capture of the commons: public acceptance. Here we will bear witness to the art of manipulation, coercion and social engineering.

Note that the Capital Institute project (regenerative capitalism) (April 20, 2015 video: Reimagining Capitalism, full version) “was honored to be shortlisted in the Communications Category of the 2014 Guardian Sustainable Business Awards.”

Payment for Ecosystem Services

“He treats his mother, the earth, and his brother, the sky, as things to be bought, plundered, sold like sheep or bright beads. His appetite will devour the earth and leave behind only a desert.” — Chief Seattle, 1780-1866

The goal to commodify the commons under what has come to be known as “(payment for) ecosystem services” (as well as Natural Capital, Biosphere Economy, etc.) will look to the private sector for investment. The scheme promises corporations, private investors and the world’s most powerful financial institutions both ownership and control (i.e. expansion of power) of Earth’s natural resources, as the return on capital investment. We bear witness to an explosion of new environmental markets and ecosystem services products which are already being developed in order to capture the trillions of dollars to be made from the capture and exploitation of “natural capital”. The implementation of payment for ecosystem services will create the most spectacular opportunities that the financial sector has ever witnessed. New markets offer speculation that promises unimaginable profits.

This is a new mechanism for generating profits for the wealthy (those with financial capital on the top tier) via the global commodification of nature’s functions and services. In essence, the implementation of payment for ecosystems services represents an unprecedented coup: a privatization of the commons. A free-for-all for further corporate capture like nothing the world has yet witnessed. Corporations and the financial institutions are frothing at the mouth. Never before has neoliberalism witnessed such opportunity and scope as in the expansion of markets and capital. The commodification of most everything sacred, the privatization and objectification of all biodiversity and living things that are immeasurable, above and beyond monetary measure, will be unparalleled, irreversible and inescapable.

Of critical importance is the manufacturing of consent. Capitalism constructs and nurtures ideologies designed to appeal to and reabsorb its opponents; a circular and systematic means of maintaining existing power structures.

Lining the brick walls of the NPIC, environmental analysts and their peers demonstrate their resolute loyalty and complete subordination toward the oligarchs they serve and protect, and the neoliberal paradigm as a whole. Bear witness as they implore via the echo-chambers of the media-corporate complex, that the policies being drafted on global ecosystem services must be democratic, fair and just. In tandem with marketing executives, the liberal progressives will create the required obfuscations and deliver on what they are funded to do, represented by the following: create irrelevant discourse in the media (examples: debating the importance of stopping the Keystone XL pipeline in the past and the global divestment campaign to stop market financialization of fossil fuel corporations in the present); frame what is a political issue as a non-political issue; normalize/naturalize the monetization of ecosystem services ideology by highlighting the said “benefits” (which are scripted by the World Bank, the UN, think tanks, foundations and those who comprise the helm of the NPIC); build acquiescence by strategically utilizing environmental language to normalize a project that furthers privatization, market expansion/expansion of natural capital (as an adjunct to the divestment campaign in moving markets from the unsustainable fossil fuels to the commons in a new form of exploitation) and the intensification of neoliberalism; obscure the interests of those pushing forward the entire agenda; create necessary illusions to prolong belief in a failed and suicidal system; and finally, employ heavy rhetoric of Indigenous rights to counteract opposition that correctly foresees the future dispossession and eviction of Indigenous land throughout the world, in addition to the violence and brutality that this will invoke. The implementation of “ecosystem services” accounting effectively creates a new mechanism for “legal” land grabs (which are already proliferating due to recent “opportunities” for pensions, etc. via land agricultural investments.) As the only intelligent response to the amalgamation of this information, we should all consider the words of the Mohawk Warriors Society regarding what is sadly becoming the only retort to the ongoing omnicide: “They aren’t scared of us because we’re willing to take up arms. They’re scared of us because we’re willing to die.”

“This we know; the earth does not belong to man; man belongs to the earth. This we know.” — Chief Seattle, 1780-1866

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Capitalism Has Reached Its Limits

United Nation’s Financialization of Earth

UN Photo: March 25, 1947: “Trygve Lie, Secretary-General of the United Nations, accepts from John D. Rockefeller III, acting for his father, John D. Rockefeller, Jr., a check for $8,500,000 for the purchase of the 6-block Manhattan East River site where the United Nations will build its permanent headquarters. Mayor of the City of New York, William O’Dwyer, is seen at right. Ceremony took place on the first anniversary of the Security Council in New York. Empire State Building, New York.” (UN archives)

This particular segment of the divestment series, inclusive of quotes and references, is perhaps the most critical if one is to understand the financial-indicators and collective pathology behind the global goal to commidify (i.e., financialize, privatize, monetize), all of Earth’s natural resources. Let’s begin with the observation by the world’s most powerful institutions that the industrialized capitalist system has reached the limits of what is possible:

“Achim Steiner, UN Under-Secretary General and UNEP Executive Director, argues that the benefits of combating climate change include ‘new green jobs in clean tech and clean energy businesses up to ones in sustainable agriculture and conservation-based enterprises.’ Interestingly, too, he backs up his business case with an in-house financier. Recognizing that ‘the economic models of the 20th century are now hitting the limits of what is possible,’ Pavan Sukdhev, a senior banker from Deutsche Bank currently seconded to UNEP to lead the research, comments that, ‘Investments will soon be pouring back into the global economy – the question is whether they go into a new green economy.'”—Volans website, November 4, 2008

The three pillars of the green economy (a false dictation of an alleged full restructuring and reconstruction of the global economy) are the following: 1) valuing and mainstreaming nature’s services into national and international accounts; 2) employment generation via “green jobs” and policies; 3) instruments and market signals able to accelerate the transition from a carbon based economy to a supposedly green economy. In relation to the apparatus used by mainstream society to attain these objectives, think tanks, the media-corporate complex and the non-profit industrial complex, must be considered to be the key instruments of achieving these three pillars.

According to UNEP, “The Green Economy initiative has three pillars – valuing and mainstreaming nature’s services into national and international accounts; employment generation through green jobs and the laying out the policies; instruments and market signals able to accelerate a transition to a Green Economy.” — Volans website, November 4, 2008

One year later, Paris 2009:

“Investments will soon be pouring back into the global economy – the question is whether they go into the old, extractive, short-term economy or a new and more sustainable green economy that deals with multiple challenges while generating economic and social opportunities for the poor and the well-off alike. Mobilizing and re-focusing the global economy towards investments in clean technologies and ‘natural’ infrastructure such as forests and soils is the best bet for achieving real growth, combating climate change and triggering an employment boom in the 21st century” — Achim Steiner, Executive Director, United Nations Environment Programme, Business for the Environment (B4E) Global Summit 2009, Summary Report

At the helm of the corporate strategy to push forward and implement environmental markets (if in appearances only) is the UN Environment Programme (UNEP). The UN Under-Secretary General and UNEP Executive Director is the charismatic and articulate Achim Steiner, former Director General of the International Union for Conservation of Nature (IUCN). As a Non-Governmental Organization (NGO), the IUCN partners with corporations such as Shell and boasts “corporate green” members such as the Natural Resources Defense Council (NRDC). The IUCN acquired funding of approximately $100 million in 2010 with funding from the private sector having increased considerably.

Steiner is often credited with the ‘Green Economy’ scheme. From inception, this concept appeared to be perceived by environmentalists, largely as a euphemism for business as usual, with the appearance of collective resistance peaking at the Rio+20 Earth Summit in 2012. Since that time however, aside from the commendable efforts of a tiny group of smaller NGOs (Nature Not for Sale), one observes that, opposition to the monetization of nature, appears to have all but vanished as evidenced by schemes like REDD and its acceptance by the mainstream environmental movement. Regarding the response of the environmental movement or lack thereof, the silence is deafening. The increase in Steiner’s power-base is made evident via the recent unleashing of a full-scale psywar where the environmental NGOs and luminaries within or aligned with the NPIC, serve as signatories or advocates of the payment for ecosystem services that lie just below the surface of these newly launched, saccharine campaigns. The fact that “the green economy” has been killed, in order to save it (Purpose Inc.) is apparent in the waves of holistic language that brilliantly markets pathology as sustainability, as represented by the goals of organizations such as Purpose Inc.

A close associate of Steiner is Braulio F. de Souza Dias, Convention on Biodiversity (CBD) [1] secretariat. Regarding Steiner and his compatriot Dias, these two individuals (and the organizations they serve) comprise just two of the key architects behind the steadfast goal to transform every living thing on our planet—into a tradable service or commodity.

“As recently as this past June, at the Rio+20 summit on sustainable development, the Rockefeller Foundation and the United Nations Global Compact launched a new framework for action to help meet social and environmental needs.” — United Nations Press Release, September 10, 2012

[Video: Achim Steiner courting world’s elites. Published September 4, 2014 by The World Business Council for Sustainable Development (WBCSD) WBCSD is a CEO-led, global association of some 200 companies dealing exclusively with business and “sustainable development”. (Further reading on WBCSD: McKibben’s Divestment Tour – Brought to You by Wall Street | Part VIII: The “Social Capitalists”)

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The Key to Growth in the 21st Century

“If I had to put a label on the emerging paradigm, which I believe started to evolve from the early 1960s, I would call it the ‘Gaian’ or ‘Lovelockian’ Paradigm. It speaks of a world in which humankind is forced to evolve profoundly different mindsets, behaviours and cultures. A world in which BP’s original ‘Beyond Petroleum’ branding would make perfect market sense, indeed would be second nature. And a world in which the services delivered by our biosphere are no longer taken for granted, but instead are accurately valued by market exchange mechanisms.”

“In this context, May also saw the launch of another Volans report, The Biosphere Economy, sub-titled ‘Natural limits can spur creativity, innovation and growth’. In the report we quote UNEP Executive Director Achim Steiner to the effect that “The economic growth of the last two centuries has relied on the mismanagement of natural assets. Governments are starting to understand that making these assets visible in national accounts and economic strategies is the key to growth in the twenty-first century.”

In the June 14, 2010 Volans article, entitled ‘Getting into Deep Water‘, the author John Elkington highlights the challenges that lie ahead for the aforementioned “emerging paradigms”:

“Instead, the challenge is to shift our behaviours, our cultures and, ultimately, the prevailing paradigm. One of our current generation of interns is helping us explore the behavioural change agenda. In parallel, we are having stimulating discussions with a number of companies and agencies on the topic—with a potential longer-term action research project in the pipeline. But the scale of the culture change and paradigm shift challenges is mind-boggling.” [Volans is discussed later in this series]

Rebranding the Green Economy: The New Economy

“In December 2015, the world will get a new climate deal at the COP21 meeting in Paris.” —The official Road To Paris website

Avaaz co-founder Jeremy Heimans of Purpose Inc. (Avaaz’s for-profit public relations arm) explained how his firm would systematically organize people around a movement that encapsulated the green economy. This was crucial because as Heimans pointed out, the “green economy” was in a rut. In order to achieve the stated goal of re-emergence by rebranding yet in essence remaining the same, Heimans was clear on the critical strategy: Kill “green” marketing (including the key term “green economy”), in order to push forward the green economy of the mainstream environmental movement – without saying as much. The establishment would kill the green economy, in order to save it.

Heimans states:

“…Well, the results of our research really have two main conclusions I want to share with you today, and the first is a little startling and it may create a little bit of a disequilibrium… and that is that I think we need to kill the language and imagery and green in order to have any real shot at scaling sustainable consumption. Sustainable consumption just isn’t working right now as we’ll talk about in a moment. We’re going to have to kill green as a frame for consumers in order to try to rework that problem.”

Heimans summarizes the methodology:

“… the answer we think is to get behind the businesses that are at this intersection of mass participation where you can get lots of people in a network, you can grow market share very quickly of the new forms of businesses that are green, but don’t knock on the door and announce themselves as green. If we can do this, if we can create a new economy that takes these models that can very quickly acquire market share and we can give people a sense they’re part of something much bigger, we’ll build the green economy, we just won’t talk about it and we won’t say that we’re doing it.”

Jump forward to the present socially acceptable “new economy”– a necessary re-branding to achieve the stated goal to “systematically organize people around a movement that encapsulated the green economy mainstream.”

The oligarchs are most grateful to the army that comprises the NPIC. Without this army, who would cloud the dynamics at a juncture where clarity is essential? In terms of our society’s collective willingness, there resides an almost disturbing eagerness to be led astray, creating a ripe atmosphere for the accepted domination of the very oligarchs, false prophets and corporate entities that are the cause of the aforementioned omnicide. Those who have brought us to the ecological precipice are to be repackaged as environmentally conscious saviours.

To build acquiescence, and even demand, for “sustainable capitalism” and the initial gradual implementation of ecosystem services valuation/accounting by 2020 to facilitate this, a pathological mindset is simply embedded into the “new economy” (i.e. “green capitalism”) ideology, without saying as much. Regarding this implementation, the powers that be will expand capital markets and commence the implementation of (payment for) ecosystem services, they just won’t talk about it and they won’t say that they’re doing it.” What is marketed to the public as “the new economy” (sold to the public under the guise of a multitude of campaigns saturated in holistic language) is fully understood by the non-profit industrial complex and the world’s most powerful intuitions and elitists, as capitalism not only rebranded and protected, but propelled for its continuance. Consider that while the term ecosystem services saturates the public sphere (via the NPIC and media), the most critical aspect of the scheme, that of “payment for” services rendered, is rarely, if ever, mentioned in this regard. Welcome to the greatest psywar of the 21st century: a hegemonic, global concerted effort, unparalleled in scale and magnitude.

“Once you put a price on nature in order to protect it, you may find someone willing to pay slightly more in order to destroy it”— Neil Brown, Fund Manager, 2013, Counterbalance

If First You Don’t Succeed – Try, Try, Try Again

“Growth based on real, concrete value can fundamentally only be achieved by constantly increasing the rate of exploitation.” (the extraction of surplus value from the working class).”—Stephanie McMillan, Capitalism MustDie!

“We know that something is happening when Klaus Schwab the founder of the world economic forum said in his opening speech a few months ago that we were witnessing the end of capitalism…” —Bob Massie, 2012 Strategies for a New Economy Conference (video)

The President of Capital Institute in 2010, “a collaborative working to explore and effect the economic transition to a more just, regenerative, and thus sustainable way of living on this earth through the transformation of finance” is John Fullerton. Fullerton is director of the New Economy Coalition and advisor to Richard Branson’s Business Leader’s initiative (“B Team”). Fullerton is referred to as a “thought leader” in the “New Economy” and “financial system transformation”.” Prior to founding Capital Institute, Fullerton was a Managing Director of JPMorgan for two decades. At JPMorgan, Fullerton managed various capital markets and derivatives businesses around the globe, before shifting focus to private investments and subsequently residing as the Chief Investment Officer of LabMorgan through the merger with Chase Manhattan before ultimately retiring from the bank in 2001. Fullerton writes the “Future of Finance” blog, which is widely syndicated on platforms such as The Guardian and the Huffington Post. [Full bio]

“The Capital Institute’s mission is predicated on the belief that capital markets can be transformed with the aid of enlightened public policy supported by a shift in societal awareness. We also hold the view that enlightened capitalists, through their collective actions, can lead the way to a more just, resilient, and sustainable economic system, even ahead of enabling public policy.”— Capital Institute, Can Nature Be Monetized?

The Capital Institute’s Board of Directors and advisors is mainly comprised of investment finance executives. Of special interest is the overlapping connections to Ceres, the Wallace Fund, George Soros, Richard Branson, the New Economics Foundation (sister organization (in America) of the New Economics Foundation, the New Economy Coalition which are all a general representation of environmental markets, natural Capitalism, ecosystem services valuation/accounting, and whiteness (an adjective most expressive of Western privilege and the physical phenotype representative of said privilege).

Robert A. Johnson, PhD, is the current Executive Director of the Institute for New Economic Thinking which is financed by the “liberal” George Soros. Johnson was previously a managing director at Soros Fund Management, where he managed a global currency, bond, and equity portfolio specializing in emerging markets. In addition, Johnson served as Chief Economist of the U.S. Senate Banking Committee and Senior Economist of the U.S. Senate Budget Committee. [Full bio]

Another member of the board is Peter Kinder, who also serves on the finance advisory committee of the Wallace Global Fund, as well as on the President’s Council of CERES – two key partners/backers of the divestment campaign. [Full bio]

In addition to the aforementioned individuals, the Board of advisors of The Capital Institute also include Lawrence Lunt , a member of the Natural Resources Defense Council’s Global Leadership Council; Richard Zimmerman a Senior Vice President, Private Banker, for HSBC Private Bank in New York; Graciela Chichilnisky, is the author of the carbon market of the UN Kyoto Protocol that became international law in 2005; Hazel Henderson (“turn your deepest purpose into a revenue stream”); Hunter Lovins, President of Natural Capitalism Solutions (NCS), author of “The Way Out: Kickstarting Capitalism to Save Our Economic Ass (2012), sequel to “Natural Capitalism”, founder of Rocky Mountain Institute which partnered with Richard Branson’s Carbon War Room in December, 2014; Peter Victor (Capital Institute) Stewart Wallis, Executive Director of New Economics Foundation (NEF). Prior to NEF, Wallis was International Director of Oxfam [Full list of Board of Advisors]

Under Capital Institute’s “Brain Trust” section“, self-described as “Thought leaders of the regenerative economy”, a single project is highlighted: The Global Impact Investing Network (GIIN), an NGO “promoting a more transparent and efficient global impact investing market.” GIIN was created in 2009 under the fiscal sponsorship of Rockefeller Philanthropy Advisor (more aptly described a capitalist incubator project for the “green economy”). The GIIN Investors’ Council is a comprised of institutions, private foundations, and institutional investors that collaborate to determine, refine and promote “best practices” for a faux green industry. Members include but aren’t limited to, The Rockefeller Foundation, The Bill and Melinda Gates Foundation, Deutsche Bank and JP Morgan. GIIN asset owners include entities such as Oxfam GB and Shell Foundation. GIIN Asset managers include Generation Investment Management, Leapfrog Investments, New Forests and many others while GIIN service providers include, but are not limited to, The Nature Conservancy, U.S. Agency for International Development (USAID), United Nations Capital Development Fund, and Environmental Defense Fund.

“In this paradoxical, nightmare-like scenario, where ruling class criminals throw back pennies and moral judgements to those whose lives they have destroyed in the name of capitalism, we begin to see the true meaning of capitalist charity.” — Michael Barker

In Capital Institute’s first GIIN profile, it is reported that GIIN’s first working group, Project Terragua, is “exploring ways to increase impact investment in sustainable agriculture in sub-Saharan Africa.” “A recent project of the Terragua Working Group has been the formation of Mtanga Farms (Tanzania, Africa) by GIIN Investor Council members, The Tony Elumelu Foundation and the Calvert Foundation in partnership with Heirs Holdings and Lion’s Head Global Partners” (a London investment bank, conceived by the William and Flora Hewlett Foundation). Mtanga produces maize, soya and barley while pursuing an ambitious strategy in cattle and meat processing. It is working with Seed Co and Last Mile Alliance whose committed partners include, but are not limited to, Syngenta AG and Bayer CropScience. Via funding from sources such as NORAD, which are funneled through the Voxtra Foundation, there is a disserted effort on farmer training and recruitment to act as wholesalers and storage hubs for seed. The training and recruitment is implemented by those within the NPIC.

Another organization that is part of the GIIN network is TransFarm Africa (TFA), included in a group offering new inroads into capital markets in the Global South called the New Markets Lab, which was established in 2010. Originally incubated at the aforementioned William and Flora Hewlett Foundation, the initiative was designed in large part, to persuade Africa’s small-scale farmers and entrepreneurs to rapidly transition away from subsistence farming toward market-oriented production systems. TransFarm Africa’s proof of concept, Mtanga Farms Limited, illustrates the innovative approach TFA pioneered combining investment and policy to unlock market potential.

“Basically, millions of small holder farmers have to go through a transformation from being subsistence to commercial producers”—It is the decade of agriculture in Africa. Food security will become the next tradable commodity [Source]

Figure 1 – GIIN Investors’ Council Members

By themselves, the GIIN’s inclusion of The Rockefeller Foundation, The Bill and Melinda Gates Foundation and the Ford foundation, as key architects of so-called Green Revolution, institutions which are leading proponents and financiers of transgenics (a new breed of genetically modified organisms which are a primary example of 21st century imperialism with impunity) speaks volumes about the nature of this new “regenerative” economy. [Further reading: The “Green Revolution”, Bill Gates, Philanthropy and Social Engineering]

By any honest estimation, this “new” (and in this case being falsely categorized as “regenerative”) economy is the continued and furthering of colonization and land grabs for foreign interests under the guise of ethics.

Up Next: The Next System Project

Another related and recently launched effort in the emerging pyswar on behalf of market-oriented politics is The Next System Project. The Next System Project Website is registered to John Duda of Community-Wealth.org. The next system co-chairs are Gar Alperovitz and Gus Speth.

Alperovitz is a board member of the New Economy Coalition, a “thought leader” at the aforementioned Capital Institute, a Distinguished Senior Fellow at Demos, and Associate Fellow at the Tellus Institute (discussed further in this report).

During Speth’s tenure at WRI (1982-1993), the organization focused on and pioneered the use of “natural resources accounting” (valuing ecosystem services) while simultaneously making tentative overtures to the corporate world —one of the first environmental NGOs to do so. Following the Earth Summit in Rio de Janeiro in 1992, which called upon governments to develop national strategies for sustainable development, Speth left WRI to run the United Nations Development Programme (UNDP). From 1993 to 1999 Speth served as Administrator of the UNDP where he was considered the highest-ranking American in the UN system, “in effect the No. 2 job at the U.N. next to the secretary general.” [Source] The concept of WRI’s efforts on valuing ecosystem services accounting culminated in the Millennium Ecosystem Assessment, the first-ever global audit of ecosystem services, which was completed in 2005 in partnership with various U.N. agencies and most prominently the World Bank. More recently, in November of 2013, WRI and the Rockefeller Foundation—in collaboration with Forum for the Future and the Economist Intelligence Unit—convened a meeting in Bellagio, Italy on “The Future of Revaluing Ecosystems”, an illustration of the combination of the capitalist economy and environmentalism, the foundation of the “green economy.” [Source]

Comparable to Speth, another example of the merging of Western economic theory and conservationism is David W. Orr, a prominent member of the environmental movement. Orr (signatory of the previously mentioned TheNext System Project) serves as an advisor to Capital Institute. Orr’s extensive bio includes serving as a former board member at the board Rocky Mountain Institute and trustee at the Worldwatch Institute. He has also served as board member of The New Economy Coalition.

Celebrity-driven

“Celebrity-driven campaigns can also be seen to work to responsibilize consumers and audiences as agents of change, through their targeting of audiences, publics, and private individuals; this often elides or willfully ignores, the offending structures, corporations, and/or other actors involved …” —Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

To emphasize how entrenched the adherence of capitalist precepts are a necessary adjunct of mainstream Western acceptability, Initial signatories of TheNext System Project include the aforementioned Orr Bill McKibben (350.org), John Fullerton (President of Capital Institute), Bob Massie (former President and CEO of the New Economy Coalition, former president of Ceres), Van Jones-The Dream Corps & Rebuild The Dream (350.org U.S. advisory council), May Boeve-350.org, Danny Glover, Noam Chomsky, Oliver Stone, Hunter Lovins (Natural Capitalism Solutions), Anna Galland (MoveOn.org Civic Action – a front-group for the Democratic Party), Lindsey Allen (Rainforest Action Network), (Timothy E. Wirth) United Nations Foundation and Better World Fund), Rev. Lennox Yearwood (350.org U.S. advisory council), Jill Stein (2012 Green Party Presidential Nominee) and many more names, the majority affiliated with leading NGOs within the NPIC.

Akin to the aforementioned ” regenerative system” which repackages white power seizing control of African lands and peoples as a successful example of ” regenerative capitalism”, The “Next System Project” is the 2008 “A Green New Deal – simply refurbished:

A Green New Deal is a report released on July 21, 2008 by the Green New Deal Group and published by the New Economics Foundation. The New Economy Coalition – is the sister organization (in America) of the New Economics Foundation. Authors of this paper include (but are not limited to) Larry Elliott, Economics Editor of the Guardian, Jeremy Leggett (Carbon Tracker), and two staff of Friends of the Earth (Friends of the Earth has held membership on the Ceres Board of Directors since inception).

The Green New Deal is a package of policy proposals to address climate change. Proposals of the Green New Deal generally reinforce the recommendations of Institutions ICLEI and TEEB, the NPIC, and the Basel II and similar monetary accords. Financial institutions, such as the Economist have consistently supported its general principles, those being: consistent support/demand for global carbon and emissions charges and a monetary value on nature’s services. Notable proponents included Jill Stein, the New Economics Foundation, and Van Jones. Consistent with this continuing recycling of the same policies with different nomenclature, The United Nations Environment Programme launched a Green Economy Initiative known as the ‘Global Green New Deal’.

Some countries cautioned that The Green New Deal would threaten national sovereignty over the control of their natural resources, such as Bolivia. Bolivia’s response to these machinations was clear: that the Green New Deal signaled a “privatization and commodification of nature.” In a subtle rebranding that is all too familiar in the press, both the media-industrial complex and NPIC, came to refer the “Green New Deal” as the “green economy”, the former being a term that had to be killed, in order for the latter as a construct to be saved. (“The NIBR-report provides an overview and critical assessment of the “Global Green New Deal” as an agenda for transition to a green economy.”)

New Economy Coalition

Consider that in June of 2012 Bill McKibben and Peter Buffet headlined the weekend conference, Strategies for a New Economy Conference. The entire press release reads like a list of “who’s who” in the world of elitist, classist, green bourgeoisie. The relationship between McKibben, the Ceres affiliates and the oligarchs they serve is laid bare for all to see. These are extremely interconnected, well-established relationships with strong alliances and loyalties bound together by privilege, philanthropy, and whiteness — the” Whole Foods” of the New Economy.

In March of 2012 Bob Massie was appointed as the President and CEO of the New Economics Institute, now known as The New Economics Coalition. The New Economics Institute (NEI) was established in 2012 as the U.S. counterpart of the UK based New Economics Foundation, established in 1986. This formation was led by the E. F. Schumacher Society and the UK NEF. In 2013, the New Economics Institute in turn merged with the New Economy Network (which included key Ceres associates such as Green America and Friends of the Earth) to create the New Economy Coalition “which would focus on connecting and amplifying new economy organizing across the U.S. and Canada”.

At the June 2012 United Nations Conference on Sustainable Development, the Global Transition to a New Economy was launched. A collaboration between the UN Stakeholder Forum for a Sustainable Economy [2], New Economics Foundation, and the Green Economy Coalition, the project consisted of a user-generated global online map where anyone could self-identify with examples of the “new economy” ventures happening around the world. The Stakeholder Forum receives funding from governments, UN agencies, foundations and international financial institutions. In addition, the Green Economy Coalition (GEC) is collaboration of NGOs, research institutes, UN organisations, business to trade unions. Members include NEF, Natural Capital Coalition, WWF, UNEP, Philips, WBCSD [Full list]

In further detailing the intertwined aspects of mainstream environmentalism and its capitulation to the continuance of the capitalist economy, Massie’s relationship with Ceres, the UN and the Divestment Campaign is extensive:

Received the Joan Bavaria [founder of Ceres] Innovation and Impact Awards for Building Sustainability in Capital Markets in 2009

In 1994, Bob Massie won the statewide primary election and became the Democratic candidate for Lieutenant Governor of Massachusetts. During his tenure as executive director of Ceres, Massie increased the Ceres organization’s size and revenue ten-fold. Massie’s inspiration comes from reading a paper about incompletely theorised agreements written by Cass Sunstein, husband of Samantha Power, the United States Ambassador to the United Nations. [July 8, 2014]

In January 2011, Massie declared his candidacy for the United States Senate and began actively campaigning for the Democratic nomination for that office. McKibben actively supported Massie’s campaign utilizing his brand 350.org. [The following quote is in regards to a fundraiser with Bill McKibben, Founder of 350.org: “Mark your calendars: Thursday, June 2nd, Bill McKibben, a founder of the grassroots organization 350.org, is coming to Massachusetts to speak at a fundraiser for Bob’s campaign for US Senate.”]

In October, 2014 Massie stepped down from being the coalition’s president (Announced July 25, 2014). Shortly afterwards in December, 2014, McKibben stepped down as chair of the board at 350.org to become a ‘senior advisor. Massie’s departure from the New Economy Coalition and subsequent promotion of the “new economy” under the 350.org banner (as well as his 350.org tour) signals two things: 1) 350.org remains the more (and perhaps most) powerful force to successfully instil behavioural change, and 2) the global campaign to build both demand and acquiescence for the “new economy” is now the primary task assigned to the NPIC.

350.org Video: February 24, 2015. Bob Massie on A New Economy (Running time, 2:58)

Oak’s funding to NEF UK is significant: USD 95,982 (2012), 93,380 (2013), USD 1,600,000 (2014) (36 months-to achieve systemic economic change in Europe), USD 360,654 (2014) (36 months “To provide economic arguments on the importance of the implementation of the European Common Fisheries Policy and the benefits for society as a whole if fisheries are sustainably managed.”)(hyperlink added)

To detect what current goals and policies are being sought to further serve corporate interests, one only has to observe the ebbs and flows of grants directed toward specific NGOs that will carry out specific campaigns. There is no better example of this than Oak Foundation funding of the TckTckTck (GCCA) campaign created by the global advertising firm Havas, and the UN in the lead up to COP15. The 2009 Annual report shows USD 5,000,000 (including a Special Interest grant of USD 2,500,000).

“The New Economy Coalition (NEC)(U.S) is a collaborative network of more than 120 organizations and businesses working to build the movement for just and sustainable future. Faced with interconnected ecological and economic crises, we believe it’s time for deep changes to both our economic and political systems. We believe it’s time for something new—a new economy.” [Source: CommonBound.org] New Economy Coalition Members include 350.org, Capital Institute, Natural Capitalism Solutions, New Economic Foundation, Patagonia, Trillium Asset Management. [Members]Sponsors include but are not limited to: Pax World Investments, Green Century Funds. [Source]

Major gifts and grants for NEC amounted to $1,390,000.00. Of special interest are the donations from Neva Rockefeller Goodwin (Ceres Board of Directors, 2001-2012) and NoVo Foundation (Buffett family) who gifted 100,000 or higher. Venture capitalist Farhad Ebrahimi and Rockefeller Brothers Fund gifted between 50,000-100,000.00. (2012-2014 support as of January 31, 2014)

Note that Gar Alperovitz, co-chair of The Next System, serves on The New Economy Coalition’s board of directors, as does John Fullerton, founder and CEO of Capital Institute. [The New Economy Coalition Board of Directors: David M. Abromowitz, Gar Alperovitz, Jessica Brackman, Farhad Ebrahimi, John Fullerton, Neva Goodwin, Hildegarde Hannum, Leah Hunt Hendrix and Will Raap. Note that Bill McKibben formerly served on the advisory board.]

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“Much like NGOs and other movements, celebrities have stepped into the gap of the growing democratic deficit both nationally and globally and attempted to fill this up in very interesting, private-led, ‘collectivized’ ways.” — Commodity Activism: Cultural Resistance in Neoliberal Times, 2013

Gone is the green economy. Welcome to the Next System, the Regenerative System, the New Economy, the Biosphere Economy, etc. A fusion of rhapsodic and mellifluous language that creates a sublime chrysalis to further expand capital markets. The second verse is the same as the first.

It’s almost as the world’s most powerful institutions and oligarchs, in a united effort of unparalleled dimension, want to sell us something.

And they do. All they needed were some charismatic spokespeople at the helm, sustained by the fifth column on the front line, to sell their product.

“When she [Ella Baker] left to help found SNCC in 1960, she warned the students about the phenomenon of the “charismatic leader…It usually means the media made him, and the media may undo him…such a person gets to the point of believing that he is the movement.”—Beyond MLK

[1] The United Nations Environment Programme (UNEP) convened the Ad Hoc Working Group of Experts on Biological Diversity in November 1988 to explore the need for an international convention on biological diversity. In May 1989, it established the Ad Hoc Working Group of Technical and Legal Experts to prepare an international legal instrument for the conservation and sustainable use of biological diversity. By February 1991, the Ad Hoc Working Group had become known as the Intergovernmental Negotiating Committee. Its work culminated on 22 May 1992 with the Nairobi Conference for the Adoption of the Agreed Text of the Convention on Biological Diversity. The convention was opened for signatures on June 5, 1992 at the UN Conference on Environment and Development more widely known as the Rio Earth Summit. It remained open for signature until 4 June 1993, by which time it had received 168 signatures. The Convention entered into force on 29 December 1993. [Source]

[2] “Stakeholder Forum was founded in 1987 as UNED UK – United Nations Environment and Development UK (UNED UK), operating as the National Committee for UNEP in the UK. The organization continues to fulfil this function, but was renamed Stakeholder Forum for a Sustainable Future in 2000 to reflect the broad range of activities that the organization undertakes. Stakeholder Forum played a key role in the preparations for and follow-up to the World Summit on Sustainable Development in 2002 and the 2012 Earth Summit (www.earthsummit2012.org). It is also the leading organisation in developing and facilitating global multi-stakeholder processes on sustainable development.”

[3]The directors included, but were not limited to, representatives from Deutsche Bank Group, Royal Dutch/Shell, Bob Massie for Ceres, and American Federation of Labor–Congress of Industrial Organizations.