Macklemore and
Ryan Lewis won the Best Social Message Song for "Same Love" at the 2013 MTV Video Music Awards and Macklemore gave an impassioned speech about its importance when he accepted the award:

I'll be honest, I really wanted to win the Best Rap Video, but this Moonman right here stands for a lot more. I've been writing songs, since I was like 15 years old and out of every single song I have ever written, this is the most important record out of all of them. To watch this song, in the last year, spread across the world is a testament to what is happening right now in America on the forefront of equality. Gay rights are human rights, there is no separation.

Macklemore's message is great, to be sure, but almost as an afterthought, Ryan Lewis goes, "And of course, Mary Lambert!" as they are exiting the stage.