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Safe Sleep campaign aims to lower infant mortality rate

UC Medical already making changes to policies. Local leaders hope that other area hospitals will do the same to lower the rate.

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Updated: 9:39 PM EDT Oct 2, 2013

Safe Sleep campaign aims to lower infant mortality rate

UC Medical already making changes to policies. Local leaders hope that other area hospitals will do the same to lower the rate.

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Updated: 9:39 PM EDT Oct 2, 2013

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WEBVTT SOME PROGRESS ON CINCINNATI'SINFANT MORTALITY FRONT... BUT,COMMUNITY LEADERS ARE FAR FROMSATISFIED. THEY FOLLOWED UPTODAY ON THE LAUNCH OF A NEWEFFORT. WLWT NEWS 5'S JOHNLONDON SHOWS US HOW IT INVOLVESBOOKS, ONESIES AND AREAHOSPITALS.(John London) ("Hamilton Countyleaders, giving credit tonightto the UC Medical Center forleading a change in policythat's part of the push toreduce the high infant mortalityrate in this area.") Theemphasis on Safe Sleep thismonth in clothed in cleverexpression... ThisSide Up, mom and dad. There's aserious side to this reminder.There were 18 crib deaths inHamilton County alone last year,equal to the number of trafficfatalities. Ryan Adcock, whodirects Cradle Cincinnati, sayswe triple the national averagein the infant mortalitycategory. Little ones, he's gotyour back onthis...(Ryan Adcock - AdministrativeDirector, Cradle Cincinnati)("When the federal governmentcame out and said we want toswitch babies from sleeping ontheir stomachs to sleeping ontheir back, unsafe sleep got cutin half.") The county says localhospitals appear willing toimplement a big change in thisregard, eliminating the use ofblankets in bassinettes. Everymom who delivers this month willget some reading materialcourtesy of Charlie's Kids, alocally-based organization thathas experienced the tragedy ofinfant death due to unsafe sleepconditions.(Ryan Adcock) ("This is designedfor mom and dad to read to thebaby at night and it, ratherthan teaching the baby somethingit teaches mom and dad somethingabout safe sleep.")(John London) ("Tonight,Commissioners say they hope thecounty's other maternityhospitals will follow the UCMedical Center lead on this veryimportant issue. At UniversityHospital, John London, WLWTNews 5.")A LOT OF THE EMPHASIS IS AIMEDAT NEIGHBORHOODS WHERE NEWPARENTS MIGHT NOT BE EXPOSED TOINFORMATION ABOUT THE SAFESTSLEEPING METHODS FOR BABIES.

Safe Sleep campaign aims to lower infant mortality rate

UC Medical already making changes to policies. Local leaders hope that other area hospitals will do the same to lower the rate.