Iain Tatch wrote:
> 2009/9/29 Dirk Koopman <djk at tobit.co.uk>:
>>> Question: why do so many (british/possibly english) people drink so much
>> tasteless (bland?), yet reasonably alcoholic beer?
>> Advertising & marketing budgets that, combined across all the large
> brewers of mainstream lagers, easily stretch into the hundreds of
> millions of pounds.
Nope, that is a cop out. There is still perfectly good stuff out there
brewed by the majors that is not being drunk. Crucially, they see it
declining and, if asked, their customers seem to agree. Yet the horrible
stuff, their customers like it and are buying more of it.
What do you expect them to do? What would you do in their position?