More than likely, you’ve heard the statistics about the benefits of video marketing. And you don’t need to be told the countless benefits your business can reap from a well nurtured email list. Related: Are Video Ads The Next Video Marketing Goldmine? But did you know that email and video are even more powerful together? In fact, adding video to your email campaigns can actually triple your click-through rate… and reduce your unsubscribe rate by 75%. Sounds like a no-brainer, right? But as with all things digital marketing, you’ve got to make sure you’re doing it right. In this post we’ll…

You could be a video marketing superhero. Picture it: With an arsenal of animated explainer videos, live-action demos, and killer vlog posts at your disposal, you offer your audience rich visual content that educates, entertains, and keeps them coming back for more. Related: 27 Ways to Use Video Marketing You Haven’t Thought Of Yet Sounds great, doesn’t it? But odds are, you’re not a video marketing superhero. Maybe you’re more like a sidekick – or worse, an innocent bystander. Sure, you’ve got that slick explainer video on your landing page… maybe you even got a couple of clients to film testimonials….

For a long time, animated video production companies have talked about video marketing like it’s the cure for every marketing woe. As if getting an explainer video for your brand will somehow magically guarantee you a sea of qualified prospects that turn into a mountain of sales. I’m here to tell you – that’s just not true. Video marketing isn’t a silver bullet – it’s not going to instantly transform your entire business. But it is a useful tool to help you amplify the results of your marketing efforts. Related: 3 Reasons Your Customers Demand Video Marketing That’s why you need a video…