Does your business have a sustainability program that addresses material, environmental, social, and corporate governance risks and opportunities? If yes, can you answer the following questions?.... READ MORE

Anything that can have implications on the perception of the brand should be reviewed and weighed in on by brand communication experts. But even beyond general awareness, interplay and collaboration b.... READ MORE

Interested in learning more about amplifying your impact?

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and.... READ MORE

Sustainability reporting can be a long, intensive, and an arduous process. As a branding and communications agency with more than ten years of experience helping Fortune 500 companies create and disse.... READ MORE

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

We love exploring interesting topics with other purpose driven businesses.

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

A national organization recently approached thinkPARALLAX for strategic consultation on the development of a signature volunteer program. The company already has a strong foundation in place, with 34%.... READ MORE

In response to the recent news that a Starbucks manager called 911 leading to the arrest of two black men in a Philadelphia location, Starbucks announced that they will be closing 8,000 US stores to c.... READ MORE

In today’s era of rapid innovation, companies of all sizes must constantly evolve in order to remain competitive. Disruptive innovation can happen to any industry at any time, so staying ahead of th.... READ MORE

Last week, I traveled to Dana Point, California to attend the ANA Brand Master conference, a 3-day event focused on marketing and advertising, with many sessions led by CMOs for national and multinati.... READ MORE

In February, KFC in the United Kingdom had a bit of an issue — they ran out of chicken. While the irony is almost comical, fried chicken lovers in Britain were outraged, and the internal stress KFC .... READ MORE

We talk a lot about corporate values these days (think Uber, CVS and DICK’S Sporting Goods), and the need to know what an employer stands for. When our employer’s values are clearly stated and act.... READ MORE

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective col.... READ MORE

It should come as no surprise that purpose - defined as your company’s aspirational reason for being beyond profit - plays a key role in the direction of your business on multiple levels. Purpose is.... READ MORE

A few weeks ago I had the opportunity to attend Imperative’s Purpose Leadership training. While there, I took the time to reflect – not only on my own journey as the leader of a purpose-driven age.... READ MORE

It appears that Uber’s chickens have come home to roost. A steady drip of negative stories over the past several weeks has snowballed into a full communications crisis — one that peaked recently,.... READ MORE

How can a company's CSR strategy have impact? When developing a sustainability strategy, it's important to make sure it's aligned with, and not separate from, existing business strategy. .... READ MORE

On Tuesday, May 3, a great crowd joined us at the Impact Hub in San Francisco for the second installment of #CSRperspectives, a series of interactive audience/panel conversations about the future of c.... READ MORE

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As a team of values-driven strategists, designers, and storytellers, we give meaning and voice to brands’ sustainability initiatives. Through strategic storytelling, we harness the support of stakeholders to drive systemic change and long-term success.