According to reports,
Siddharth Malhotra, creative producer, Cinevistaas, said in a statement recently,
“We are excited to present Ek Hasina Thi, a show we have been developing over
three years. Our vision for the show was to elevate it to a completely film
like experience. Therefore we haven’t compromised on anything, right from the
way the characters are presented to the overall treatment, action, sound,
locations and sequences every aspect has been given a larger than life feel. We
have had an amazing relationship with STAR PLUS and are happy to have
collaborated once again for Ek Hasina Thi.”

Saqib Saleem was seen dressed
casually for the launch. Sanjeeda Sheikh was spotted with her husband Aamir Ali
wearing a monochrome dress for the occasion, while Simone Singh looked quite
nice in a black printed outfit. Director Apoorva Lakhia was also present at the
scene.

Actor Ayub Khan, who is
currently seen in the TV serial ‘Uttaran’, was also clicked at the event.

‘Ek Hasina Thi’ is a
television thriller drama series, being aired on Star Plus channel from April
14, every Monday through Saturday at 8 pm. Produced by Prem Krishen of
Cinevistaas Limited, it features Sanjeeda Sheikh and Vatsal Seth in the lead
roles.

The show was initially
titled ‘Daag’, but later the producers thought ‘Ek Hasina Thi’ would be more
appropriate. The show is based in Kolkata, but it is shot in Mumbai.

The story — set in the
eastern metropolis of Kolkata — ‘Ek Hasina Thi’ traces the journey of a woman
Durga Thakur, who has decided to become an active agent of change to realize
justice. She is not only rich, brave and focused with a heart of gold, but is
also strong, calculating and manipulative, using her intelligence to stay ahead
of her rivals. But, Durga’s fight is not an easy one.

According to reports, Sanjeeda
Sheikh who is returning to television after a long break is going the extra
mile for her character Durga in ‘Ek Hasina Thi’. The actress is, reportedly,
taking Bengali lessons to perfect her accent and diction to make her character
appear real.