Join 23,659 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

The other day I attended a very informative webinar given by Anna Talerico from Ion Interactive. I was so inspired by her talk that I decided to recap the webinar with a nice blog entry.

As Anna stated, there are four key aspects that make up a high-performing landing page. What is a landing page? Landing pages are used as a high point of conversions typically in conjunction with a PPC Ad Campaign, or Email Blast. These four fundamentals state that your page should be engaging, dynamic, disposable, and agile. I’ll break each of these down for you.