The online shopping festival which started on September 19 had to be extended by 24 hours due to unprecedented user demand, the company said in a statement.

The company created new sales records which they had expected to achieve during this shopping carnival.

“919 is LeEco’s biggest online sales festival that is highly celebrated across the world. In-line with the global record-breaking sales performance, we’ve achieved incredible sales milestones in India as well. It is truly humbling that user response that helped us exceed our target sales figure and notch up a Rs 100 crore+ record,” said Atul Jain, COO of Smart Electronic Devices, LeEco India.

The response that the shopping festival garnered in India is similar with the other markets in China, Russia and the US as they also registered total sales revenues of nearly 5,200 crores.

The company’s partnership with Flipkart will further help in increasing their market share in India. “Our partnership with LeEco has come a long way. Through this journey of hyper growth, LeEco has been a part of few record sale events at Flipkart,” said Ajay Yadav, Vice President of Mobiles, Flipkart.

The company plans to make the event bigger in the coming years, due to the immense success and popularity of the 919 shopping festival.

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