don’t be a mug!

I am lucky enough to be doing the PR for Roy and Rexley – Dog judo. It’s great working on something that makes you laugh every day. Commissioned by Virgin Mobile in 2004 to promote camera phones, Dog Judo has been a massive viral success story with over 10 million hits. The big idea behind the campaign was that if you saw two dogs doing judo you’d really wish you had a phone with a camera. The creators decided to carry on with the animation and now fans can log on to http://www.dogjudo.com/ fortnightly and watch a brand new episode. My friends had been wondering what on earth I was talking about, when I kept waxing lyrical about it; but following a Dog Judo screening in London last week, they are now fully converted Roy and Rexley fans! You can join Dog Judo on Facebook http://www.facebook.com/DogJudo or follow the action on Twitter @dogjudo :)