LOS ANGELES, July 20, 2016 /PRNewswire/ -- AT&T* AUDIENCE® Network has made a straight-to-series order for 10 half-hour episodes of the new, original series "Loudermilk."

Primary Wave Entertainment, a leading U.S.-based independent studio, management, production and entertainment media company, has teamed with Peter Farrelly ("Dumb and Dumber," "Shallow Hal," "There's Something About Mary") and Emmy® Award-winning writer Bobby Mort ("The Colbert Report") to produce "Loudermilk," an original half-hour scripted comedy series created by Farrelly and Mort.

Production for the series is scheduled to begin in early October in Vancouver. Primary Wave will serve as the studio to co-finance and co-produce the series. Farrelly, Mort and Primary Wave's Mark Burg and David Guillod will serve as executive producers.

"When Peter Farrelly brought this project to us we knew his unique and edgy writing style he portrays in his films was a perfect fit for our demographic. We can't wait to see how it translates to television on our network," said Christopher Long, senior vice president, Original Content and Production, AT&T. "We are always looking to attract writers who have distinctive voices. To have the opportunity to work with a dream comedic team like Farrelly and Mort is a once in a lifetime opportunity that we're thrilled to be a part of."

Burg and Guillod commented: "Peter Farrelly wrote and directed some of the biggest and most quotable comedies of all time. Bobby Mort won an Emmy as a writer for one of the best late-night shows on television while in the confines of a small, poorly ventilated room under the pressure of a ticking clock. There is no better duo to craft an intoxicating narrative for a beautifully flawed malcontent navigating the misadventures of life. Working with this comedy dream team to produce our first scripted half-hour series is a wish come true."

"Loudermilk" is a comedy series that tells a fictionalized story of a recovering alcoholic and substance abuse counselor with an extremely bad attitude about everything. He is unapologetically uncensored - and has managed to piss off everyone in his life. To Loudermilk, a stranger is just an enemy he hasn't met yet. In his day-to-day life, the only thing Loudermilk has under control is his drinking. Although he has his drinking under control, Loudermilk's life is one step forward and twelve steps backwards.

Farrelly and Mort will serve as showrunners.

"Loudermilk" marks the continuation in original development and production efforts for Primary Wave, which formed in early 2015 as a result of the merger between Mark Burg's Evolution Entertainment Partners, David Guillod's and Jeff Morrone's Intellectual Artist Management and Larry Mestel's Primary Wave Music. The company has worked on setting up multiple television projects, including Amazon's "Bosch," BET's Gabrielle Union starrer "Being Mary Jane" and the international hit show "100 Code," created by Bobby Moresco and starring Michael Nyqvist. "Loudermilk" is the first television series collaboration between Primary Wave, Peter Farrelly and Bobby Mort.

Farrelly is repped by CAA. Mort is repped by Bodhi Entertainment and Paradigm.

AT&T AUDIENCE Network is available on DIRECTV Ch. 239 or U-verse TV Ch. 1114 and via live streaming on the DIRECTV and U-verse apps.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

About Primary Wave Entertainment

Primary Wave Entertainment is one of the largest independent global talent management, production, music publishing, licensing, live entertainment and brand marketing companies based in the U.S. Founded in 2015 by merging Mark Burg's Evolution Entertainment Partners, David Guillod's Intellectual Artists Group and Larry Mestel's Primary Wave Music, they represent a diverse roster of professionals working in film, television, music and digital entertainment and work closely with them to guide their careers and achieve their goals across the entertainment landscape. They have produced multiple film and television projects. They provide a broad range of strategic brand services to their clients, including corporate marketing initiatives, branding, licensing and sponsorship opportunities. BrightShop, their New York-based digital marketing and production banner, creates customized digital media products, services and marketing campaigns on behalf of globally recognized brands and personalities. Primary Wave Entertainment has offices in Los Angeles and New York.