Chrysler Hopes ‘Black Ops’ Will Boost Sales Of Game-Themed Jeep

By Jeff Bennett

As fans wait for the release of the new “Call of Duty: Black Ops” video game, which comes out at midnight tonight, Chrysler Group LLC is shipping a limited edition 2011 Jeep Wrangler Call of Duty: Black Ops model to dealers. The car maker, which confirmed last month it would build a Jeep based on the hero vehicle in the game, says it plans to turn out between 2,500 and 3,000 of them.

The special Jeeps feature Black Ops graphics on the roof and front quarter panels, and high-gloss mineral gray wheels. The two-door starts at $30,625, while the four-door is $33,500. Unlike the video game Jeep, the production model will be unarmed.

“This is the first time we have produced a vehicle based on a video game and it may be a first for the industry,” said Jeep Chief Executive Mike Manley. “The outside looks stunning and although we focused on the outside of the vehicle with the Call of Duty badging and graphics, the limited edition still features the interior improvements we have made in the Wrangler.”

Comments (5 of 7)

Not the first time JEEP has done this, at one time the had a Wrangler based on Tomb Raider, the movie. And when Government Motors made a 2 1/2 hour commercial know as transformers, no one blinked, I believe the SUV as geared toward players of the game.

1:57 pm November 9, 2010

Robert Ingersol wrote :

So I'm supposed to buy a $30,000 truck because it has graphics from a $30 video game? I would be more likely to buy it if it had Hello Kitty graphics. I would rather be thought of as ironic than as a fool for a cheesy marketing scheme.

11:53 am November 9, 2010

Really wrote :

It has a sticker on the fender. So what.

10:22 am November 9, 2010

Howard Hight wrote :

I agree, a couple of pictures of the Jeep would have been appropriate. Is anyone at the helm??

12:46 pm November 8, 2010

George wrote :

I'd buy one, but it'd be nice if this article had some pictures with it.