One of the designers who made it happen

How Lance1 started their other graphic design journey

Company name

Overview

We have won all kinds of awards for our Aussie style meat and veggie pies. Can you design a cool package that will win awards? Be part of our exciting future by helping us create our fist package.

We are the owers of Boomerang's located in Austin, Texas. We both discovered the Aussie pie while in Australia. Jack was working in Sydney, and Lance married an Australian. We know the Aussie pie will be a huge hit in America. It has already taken off thus far.

Boomerang’s Pies is inspired by the quintessential Australian cuisine, the “Aussie meat pie”. With a product that is Australian inspired, but American made, Boomerang’s offers an exciting change in the hand-held food sector. Not since the introduction of Hot Pockets™ has there been something as exciting as Boomerang’s Pies.

Current Development: Launched in Austin, Texas - we are continually promoting the Boomerang’s brand. The Company launched into Whole Foods, the premier natural foods grocery retailer in the US, last summer.

Product: In coordination with premier chefs and instructors at the Cordon Bleu Texas Culinary Academy, Boomerang’s developed a full line of high quality and healthy vegetarian and meat pies. Boomerang’s product parallels market demands while offering a unique option. Boomerang’s product has been highly awarded, such as ‘Best Handheld Food Item’, Austin Chronicle and ‘Coolest Food to Hit Austin’ to name a few.

We want to bring natural 'Real Food' to Americans! Boomerang’s goal is to become a major brand in the grocery hand-held food category.

Boomerang's is Australian Inspired - Austin Made.

Thanks, Lance & Jack

Tell us a bit about who you are and the people you reach

Boomerang's target audience is the 'On the Go' American looking for a quick healthy meal or snack.

The target audience includes, Mom's looking to feed their children something good and healthy; office workers looking for a convenient meal or snack which they can easily make at work; university students looking for a quick easy healthier meal compared to fast food.

The hand-held market is a $2.5 billion market. Hand-held products are ususally found in the frozen food section of a grocery store. Most competitors make a low priced, cheap product with lots of additives, perservatives, fillers, and chemicals. Hot Pockets is the leading brand.

We want to target a more savy 'on-the-go' consumer that is fun, edgy, different, young, looking for quality, and healthy. Because Boomerang's is a muh higher quality product with 'Real Food', not chemicals and fillers, the brand is a higher end product with a higher price. Boomerang's will retail for $3.99 per box, while Hot Pockets will be Between $1.99 to $2.99.

The package must appeal to our target audience while also converying the attributes of Boomerang's quality and convenience.

Requirements

Design Details: Design a package for Boomerang's Pies that will pop off the shelf in the frozen section of a grocery store. The front of the package is where your creative genius will come out.

See attached!

We are a young company that has fun while making a difference. Our package is going to be a key element of our sucess. R U the best!