Pop-up bakery

Pop-up bakery

Beeline Reader

We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and
efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital,
see BeeLineReader.com.

Bake sales are popping up all over the place in the Silver Lake neighbourhood of Los Angeles—and pinpointing exactly where and when is part of the fun. Billed as a “secret bakery,” Treat Street is a roving guerilla venture that operates out of a homemade stand that temporarily alights in a baker-friendly driveway. Similar to previously highlighted guerilla concepts, such as pop-up restaurants and drive-in movie theaters, Treat Street keeps its patrons enthused by keeping them guessing. Customers can log onto the Treat Street blog for clues about where the next sale will be, or to view pictures of past events.