My Name Label

Project overview

Running an extremely successful operation internationally, My Name Label approached BAO for a design overhaul and to discuss how to solve an existing technology problem for their custom label tool. The project also involved a platform migration from their custom built Magento store over to the Shopify Plus platform.

Design summary

The most complex part of the design process was factoring in an overarching aesthetic that would work for the product imagery - as all the products are customisable labels, they can appear somewhat uninspiring out of context on an actual product.

Home page

Collection page

Product page

Blog

Fundraising

Dynamic features

Unique elements of the website bespoke to the My Name Label project.

AJAX push cart

A dynamic push cart that could include information on the custom labels that a user could add to their cart. Using Shopify Plus enabled us to incorporate this information into the checkout flow for an elevated experience.

Dropdown menu

Allowing users to navigate the products through a variety of sales funnels - By Type, By Product, By Need etc.

Label customiser

After the user designs their custom label live on the website from the vast array of options available, our custom app converts the file from an SVG to a PNG and appends to the users order to illustrate the design to the MNL team.

Mobile Design

Particular attention was required on the product pages of this extremely unique Shopify website to ensure that the custom label generator was as user friendly on touch devices as it was obvious to desktop users.

Home

Collection

Favourites

Related

Product

Product

Push Bag

Story

One word - legends. This project was not straightforward and they embraced the challenge with enormous professionalism. My Name Label has been an e-commerce site since 2002 and although the existing website was not that old it was in need of modernisation in terms of design, functionality and particularly to ensure leading edge SEO. Added to this was the need for a custom application that had to interface with Shopify.
BAO are brilliant communicators and collaborators which meant that we felt involved and were able to consult throughout the development process. Not once did we have that feeling of being left in the dark. They are great problem solvers as well - if we hit a hurdle they found a way over it. Clear (and agreed) objectives and project plan which was adhered to and no budget creep. And distance was no barrier either - in fact the UK/Australia time difference made the process even more productive. Would I use them again - absolutely. Thank you BAO.

Jacki Smith - Business Owner

Technologies and Providers

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