That is so cool. And we're back, now, with the "bachelorette" breakup that's causing so much buzz. Emily maynard is speaking out about why she broke off the engagement with the guy she chose on television. They denied any rumors of a split, george. Perhaps, a few weeks ago, that was technically true. We now know, it's official, this morning, jemily is no more. I don't know what to say. Reporter: When unlucky in love, emily maynard, met jeff holm on "the bachelorette." Will you marry me? Yes. Reporter: Their engagt seemed like a fairy tale made in reality tv heaven. I feel like you're my soul mate. Reporter: They appeared on "gma," after the proposal, to 2e8 us what made their relationship different than all of the bachelors and bachelorettes than before. We have become immediate best friends. Reporter: Now, it's official. The are they or aren't they couple aren't anymore? In the past few days, jeff and emily engaged in a flurry of media activity, wondering if they were wondering. Jeff changed his facebook status from engaged to single. And on their respective twitter pages, both swapped out photos of themselves as a couple. Jeff replacing his with a solo photo. Emily with a pic of her with her daughter. In a statement, emily confirmed the split. Saying, it was a very difficult and heartbreaking decision. Ultimately, we're are at different points in our lives. For his part, jeff told us, i never loved someone so much in my whole life. Everyone wants a salacious story. But the truth is, we are two people who fell in love and tried our hardest to make it work. Rumors that the couple were about to split lasted almost as long as their engagement. Just last month, the beleaguered couple came on "gma" in an attempt to clear them up. To set the record straight, are you together? Are you still engaged? Yeah. Jeff just moved to charlotte. We are still engaged. Reporter: People believe emily may have had a change of heart. A source told "people" that jeff was more interested in promoting his own company than building a life together with her and her daughter. Reporter: And emily also said in that same statement, she's a hopeless romantic. She believes in the show and has no regrets because she did find love. And had a special journey with a special person. Apparently not special enough. It didn't work out. Thanks, amy. Now, a hot, new,

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