A Brazil fan smiles before the Opening Ceremony of the 2014 FIFA World Cup Brazil prior to the Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Warren Little/Getty Images)

A Brazil fan smiles before the Opening Ceremony of the 2014 FIFA World Cup Brazil…

With the World Cup kicking off , Nike have projected a giant animated Wayne Rooney onto London’s Broadgate Tower to remind the nation what this summer is all about.
Featuring the England striker mid-bicycle kick, taken from Nike’s The Last Game animated short-film, which you can watch below, the image is accompanied by the sign-off Pressure Shapes Legends.

With the World Cup kicking off , Nike have projected a giant animated Wayne Rooney…

Fans soak up the atmosphere during the opening match of the 2014 World Cup between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Ian MacNicol/Getty Images)

Fans soak up the atmosphere during the opening match of the 2014 World Cup between…

World Cup App: Sporting Mouth - http://www.sportingmouth.com - launches to let fans settle the score
Pit your predication wits against the world
Sporting Mouth is a World Cup prediction-based app, which enables fans to predict the outcomes of all the matches against friends they are connected to by mobile, email or any of the major social networks. However, as well as competing individually or in a prediction league, it enables friends to up the ante by giving them the option to create their own wagers for stakes other than money.
Plus, so that fans don't have to part with their own cash, Sporting Mouth has struck partnerships with some of the leading retailers and online publishers, including Pizza Express, Waterstones, Marks and Spencer, Kitbag and Caffe Nero, where a wager can be agreed where the winner wins a discount voucher one of these and a number of brands.
Sporting Mouth has also created a significant partnership with Microsoft and Lumia. The partnership will see the creation of the first “social shootout” - a live global prediction leaderboard running on the Lumia Facebook page throughout the tournament, with prizes for the most winners on the app. It will enable fans to not just pit their wits and judgement against their friends, but the whole world.
In short, with Sporting Mouth, users will be able to:
· Create prediction leagues amongst friends wanting to show off their sporting prowess
· Create stakes for the entire World Cup or individual matches if they are all watching the game together
· Win vouchers for some of the biggest retailers in the country
· Compete against predictors across the globe through the Microsoft Lumia Facebook page and win major prizes
· Share victories (and losses) and show off sporting prowess across all social networks
· Have access to the Sporting Mouth T-shirt store

Fans of Brazil during the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Amin Mohammad Jamali/Getty Images)

Fans of Brazil during the 2014 FIFA World Cup Brazil Group A match between Brazil…

Fans of Brazil pose before the Opening Ceremony of the 2014 FIFA World Cup Brazil prior to the Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Amin Mohammad Jamali/Getty Images)

Fans of Brazil pose before the Opening Ceremony of the 2014 FIFA World Cup Brazil…

A Brazil fan waits for the start of the group A World Cup soccer match between Brazil and Croatia, the opening game of the tournament, in the Itaquerao Stadium in Sao Paulo, Brazil, Thursday, June 12, 2014. (AP Photo/Felipe Dana)

A Brazil fan waits for the start of the group A World Cup soccer match between Brazil…

A Brazil fan with painted face soaks up the atmosphere inside the Itaquerao stadium…

A Brazil soccer fan in costume reacts to the camera as he waits for the start of the World Cup soccer game between Brazil and Croatia inside the FIFA Fan fest area on Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 12, 2014. (AP Photo/Silvia Izquierdo)

A Brazil soccer fan in costume reacts to the camera as he waits for the start of…

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Stuart Franklin - FIFA/FIFA via Getty Images)

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A…

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Stuart Franklin - FIFA/FIFA via Getty Images)

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A…

A Brazil fan with his face painted smiles before the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Buda Mendes/Getty Images)

A Brazil fan with his face painted smiles before the 2014 FIFA World Cup Brazil Group…

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Stuart Franklin - FIFA/FIFA via Getty Images)

A Brazil fan shows their support ahead of the 2014 FIFA World Cup Brazil Group A…

Brazil fans hold a giant shirt shaped flag during the 2014 FIFA World Cup Brazil Group A match between Brazil and Croatia at Arena de Sao Paulo on June 12, 2014 in Sao Paulo, Brazil. (Photo by Elsa/Getty Images)

Brazilian fans celebrate after Brazil's goal against Croatia while some fans behind them show their sorrow at the Fan Fest in Rio de Janeiro on June 12, 2014. Brazil was nervously gearing up for the start of the World Cup on Thursday with the host nation preparing to launch the month-long carnival as scattered protests broke out just hours from kick-off. AFP PHOTO / TASSO MARCELOTASSO MARCELO/AFP/Getty Images

Brazilian fans celebrate after Brazil's goal against Croatia while some fans behind…

Brazil fans cheer their team during the Group A match between Brazil and Croatia on June 12, 2014 in Porto Seguro, Brazil. (Photo by Martin Rose/Getty Images)

Brazil fans cheer their team during the Group A match between Brazil and Croatia…

In honor of the start of the the soccer World Cup, Tyler Smith has a soccer ball with Brazilian colors painted on his face during a children's festival Thursday, June 12, 2014, in Fort Walton Beach, Fla. (AP Photo/Northwest Florida Daily News, Devon Ravine)

In honor of the start of the the soccer World Cup, Tyler Smith has a soccer ball…

Soccer fans celebrate after Brazil scored against Croatia during their 2014 World Cup opening match at a telecast in Caracas June 12, 2014. REUTERS/Carlos Garcia Rawlins

Soccer fans celebrate after Brazil scored against Croatia during their 2014 World…

In this photo made with a fisheye lens, Brazil soccer fans watch the first 2014 World Cup soccer match, between Brazil and Croatia, in a restaurant in Lille, northern France, Thursday, June 12, 2014. The FIFA World Cup will take place in Brazil from June 12 to July 13, 2014. (AP Photo/Michel Spingler)

In this photo made with a fisheye lens, Brazil soccer fans watch the first 2014 World…

A fan reacts after Brazil concede a goal during the FIFA Fan Fest on Fortaleza beach on June 12, 2014 in Fortaleza, Brazil. (Photo by Robert Cianflone/Getty Images)

A fan reacts after Brazil concede a goal during the FIFA Fan Fest on Fortaleza beach…

Brazil watch the opening match in the late evening sun at the FIFA Fan Fest on June 12, 2014 in Fortaleza, Brazil. (Photo by Laurence Griffiths/Getty Images)

Brazil watch the opening match in the late evening sun at the FIFA Fan Fest on June…

Brazil fans watch the opening match in the late evening sun at the FIFA Fan Fest on June 12, 2014 in Fortaleza, Brazil. (Photo by Laurence Griffiths/Getty Images)

Brazil fans watch the opening match in the late evening sun at the FIFA Fan Fest…

Brazilian fans celebrate after Brazil won their Group A football match against Croatia at the Corinthians Arena in Sao Paulo on June 12, 2014 during the opening match of the 2014 FIFA World Cup. AFP PHOTO / ODD ANDERSENODD ANDERSEN/AFP/Getty Images

Brazilian fans celebrate after Brazil won their Group A football match against Croatia…

A Brazil fan with painted face soaks up the atmosphere inside the Itaquerao stadium…

Fans celebrate after Brazil scored the second goal against Croatia during the opening match of the World Cup in Sao Paulo, Brazil, Thursday, June 12, 2014. Brazil defeated Croatia 3-1. (AP Photo/Dario Lopez-Mills)

Fans celebrate after Brazil scored the second goal against Croatia during the opening…

Brazilian soccer fans celebrate Brazil's goal against Croatia during the opening match of the 2014 World Cup, at a bar in Rio de Janeiro June 12, 2014. REUTERS/Pilar Olivares

A Brazil soccer fan watches a screen broadcasting the World Cup opening match between Brazil and Croatia inside the FIFA Fan Fest area on Copacabana beach, Rio de Janeiro, Brazil, Thursday, June 12, 2014. After taking the early lead in the opening match of the international soccer tournament, Croatia fell 3-1 to the five-time champion Brazil. (AP Photo/Silvia Izquierdo)