Women Hold The Purse Strings

We
have mentioned many times that women have the major influence when it
comes to purchasing decisions, both in the home and in the garage. It
now seems as if the automotive industry is sitting up and taking
notice. At SEMA this year there were more aftermarket products that
were geared toward women, however it still remains to be seen if every
manufacturer will jump on the bandwagon.

SBTV was at the 2006 SEMA show and interviewed people with GM and Ford,
along with other people involved in the aftermarket. And our expert
panelist Lauren Fix, The Car Coach, was interviewed as well!