Sex.com was sold for $13 million by Escom to Clover Holdings on 17 November 2010.

To put this in some context: in its 10 years of existence, Sedo says it has brokered about $400 million worth of domain names, including a number of other seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.

Needless to say, the Guinness World Record will only further strengthen the notion of sex.com being the most valuable domain name on the Internet, although we should note that there’s always a slight chance a higher price for another domain name was paid at some point, in a private transaction.

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OverviewSedo offers our users all the tools needed to buy and sell domains among a community of users stretching around the world, including domain appraisals, brokerage services, promotion and last, but not least, Sedo's popular domain parking program.