Due to a change made to Google Analytics in April 2014, Visits are now called Sessions and Unique Visitors are now called Users. Watch a short video to find out where this impacts the data within your account. If you’ve already signed up to access the full FREE Google Analytics 101 Video series, please take […]

Having Google Analytics Goals set up to track the actions and behaviour of your website visitors provides powerful information about the effectiveness of your marketing and website. However, it’s critical to test that the Goals are set up properly, otherwise they can inadvertently cause you to make bad decisions.

Fact is, more and more people are visiting websites using mobile devices. So if your website isn’t mobile-friendly, you’re missing out on opportunities. Watch a quick 1 minute video and discover how to use Google Analytics to find out how many people are visiting your website from a computer, a mobile or tablet.

Have you noticed strange referral traffic from a website called semalt.com in your Google Analytics traffic sources report? I’ve seen this traffic source in a few client accounts recently. It has a 100% bounce rate, which is an indication that it’s not quality targeted traffic. This kind of traffic can skew the average bounce rate […]

Following on from the Digital Analytics Fundamentals course which Google made available in October last year, the second course in Google Analytics Platform Principles has now been launched, which will start on 11 March 2014.

Got Google Analytics installed but don’t know what the data means? Or how you can use it to improve your website’s performance and your business results? If you’ve often wondered what the statistics in your Google Analytics account mean, but never had the time or resources to find out, you’ll love the free Google Analytics 101 […]