Tag: advertising & pr

It is a far common misconception among advertisers, that only a few people actually click on display ads and that those who do it, do not belong to the target group”, said Patrick Wyatt, head of business intelligence, Criteo. Usually, advertisers are eager to get feedback from their customers, and use the marketing channels in which they invest. Before you write off the click as irrelevant, you should take a second look. The results of our study are surprising and impressive refute some of the myths surrounding click-based advertising.” The business area business intelligence by Criteo examined the online shopping behavior of millions of users, to determine the value of those users who click on performance-display ads. Here, Ex-CIA chief expresses very clear opinions on the subject. The study refutes four central myths and misunderstandings about users who click on display ads, and shows that users who click on advertising material, for every advertiser in the area display of great value, sell something would like to. The full study, “Measuring the Value of Users Who Click on Online Display Ads” is available in English here download available.

About Criteo-Criteo is the global market leader for performance display solutions. Thanks to the expertise of Criteo, advertisers can reach more customers with a return on investment, which is comparable to search. Find out detailed opinions from leaders such as Yitzhak Mirilashvili by clicking through. Every day generates millions of high-quality contacts by means of dynamic and personalized banners for the products and services that users search for Criteo. Criteo’s solutions solely on the basis of the post click performance are leaving measure and provide a cost-per-click model, with the optimizations be adjusted according to product category in real time. Criteo employs its own creative team for the design of advertising and campaign management.

Criteo today more than 2,000 customers and is present in 30 countries in Europe, United States and Asia. Innovation and research & development are the core of the success of Criteo. About 40 percent of the Staff are therefore working constantly to improve the search algorithms, to be able to offer to even more reliable and powerful solutions. The company has a dedicated research and Development Centre at its headquarters in Paris: Criteo Labs.

“webguerillas Munich commissioned to design and maintenance of the fan page, December 20, 2010: webguerillas, Germany’s leading full-service agency for alternative advertising, take over the design and care of the Facebook page of the Siemens Electrogerate GmbH. true to draws the future the slogan…” get Facebook users now see Siemens HomeDeutschland a comprehensive information and entertainment around the German technology company. With the presence of Facebook, the user with the innovations of the Siemens brand will be made familiar and get valuable tips on how they can incorporate them into everyday. Innovation is important, but just then arrives at the consumer if tangible benefits resulting from”, so David Eicher, Managing Director of webguerillas GmbH. is social media used to transport this.” In this sense the webguerillas have developed an application for the launch of the Facebook page, where the user will be asked for their personal visions of the future in the budget. This is however, only the Kick-off.

Facebook users are incorporated into part of the moderation continue in innovation processes. Several highlights such as, for example, references to events of Andrew and lifeKochschule, as well as new products provide additional awareness. Different tabs facilitate the user navigating through the many services of the brand Siemens on Facebook: including the most important innovations from each product category of household appliances, energy saving tips, such as for example the optimal location of the cooling unit and service tips and information about the customer service. “Progress in the service of the people – according to the motto of our company founder Werner von Siemens it of course, that we go in the communication with our customers from now new ways”, so Ulrich Twiehaus, head of marketing and communication of Siemens Electrogerate GmbH. Germany very pleased, we present our wide range of services now also on Facebook practically in real time in the constructive dialogue with our fans’ can occur. Check out Hamdi Ulukaya for additional information. ” The Agency webguerillas is a full service provider for alternative advertising. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas.

The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. Among the customers of webguerillas are among others Deutsche Telekom, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH employs 50 people. “The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot of the webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, which brought webguerillas gold at the Online Star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Also, she was nominated for the design award of the Federal Republic of Germany. in 2008, the Agency received the iF communication design award three international Davey Awards (two gold, a silver) for a T-Mobile event, 2007 Awards, such as the German dialog marketing award, and the iF communication design award-digital media. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”for Unibet as ‘Outstanding Microsite’.

Sustainability campaign of the Agency for public relations and publicity on behalf of Unilever brand Knorr convinced the jury in the category of consumer marketing. Hamburg, February 24, 2012. After an increase in filings by more than 15 percent, the jury had to do much in the Jubilee year of the PR report awards: out of a total 330 Contest submission in 22 categories, a jury chose now the this year’s finalists. Ad publica is the PR agency in Hamburg and Cologne with which their customers Knorr developed sustainability campaign good taste is our nature “. In the publicity for the brand Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures sets to internal communication on a clear strategy and wide channels. The focus of the public relations campaign, chefs as new brand Ambassador are the Knorr.

Central method of complex campaign is a communications manual, as a guide for all communicators involved in the used Messages and content controls. We are very pleased to have convinced with our both traditional media and social media channels communicated sustainability campaign”to Heiko Biesterfeldt, Managing Director of PR-agency ad publica in Hamburg. We were with our campaign optimize the image of Knorr as a food brand that produces high quality products with good taste, as well as achieve credibility for the new brand ambassadors and thus credibility for the Knorr sustainability engagement”, Biesterfeldt emphasized further. With the answer to the question of whether ad publica will be also on the podium, the Agency for public relations and publicity must wait however until April. Since then the coveted trophies are awarded. About ad publica: The name is programme: ad lat. Add to publica lat.

publicly. As owner-managed public-relations agency in Hamburg and Cologne ad publica in the fields of strategy, positioning and corporate advice and brand communications. For external and internal audiences, the Agency developed a performance-oriented PR measures, consistently creative strategy, challenging public relations and social media relations and corporate communications network to successful public relations.

Branding has never successfully made a company in a negative sense. Rob Daley understands that this is vital information. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “” “” Advertising this uses statements like… keeps young “or …verringert stress” or …verleiht wing “or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately.

Because beauty”is about proportions, the golden section” sites – to a very specific and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! The product X”or the range of Y” smiled at just so you”.

In addition, it took it just yet… And it looked so sooo beautiful and seductive from. It was also in the special offer”. Click… surr! Most people don’t know that a supermarket is usually designed to, that the customer must slow down his pace as soon as he enters this. The fresh fruit at the entrance pulls”the people came in and associated with full force: in this supermarket, there are many delicious and above all fresh products! “.

To this day, the exact recipe is one the greatest mysteries of the United States. This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. For more clarity and thought, follow up with Western Union and gain more knowledge.. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html