Relativity, Fox sign DVD, Blu-Ray deal

'Limitless,' untitled Snow White pic included in deal

Relativity Media has struck a four-year DVD and Blu-ray distribution deal pact with 20th Century Fox that will cover marketing and distribution of upcoming titles including “Limitless,” “Immortals” and the untitled Snow White film.

Relativity absorbed Overture Films’ distribution and marketing operation to transform itself into a full-fledged minimajor last summer by adding distribution capabilities to its financing and production business.

CEO Ryan Kavanaugh disclosed last week that Relativity Media had secured a new round of financing in the hundreds of millions as part of plans to make nine to 10 movies a year and distribute at least 15 films a year.

Relativity noted it also has deals Netflix — signed last summer to digitally stream its slate — and with Technicolor, which covers services including production, post production, release printing and distribution services for theatrical and subsequent windows.

“Relativity is now a fully integrated studio with the ability to competitively release both Relativity-produced and third-party pictures,” it said.

“Fox is widely regarded as an industry leader in home entertainment,” said Relativity president Michael Joe.

First Relativity titles to come under the deal have already been released theaterically — “The Warrior’s Way,” “Season of the Witch” and “Take Me Home Tonight.”

Deal with Fox only covers domestic distribution. Relativity has a variety of foreign output deals.

A person with knowledge of the situation indicated Relativity began seeking a DVD partner last summer after concluding that starting up its own homevid distribution operation would be too costly.

Relativity will continue to handle online distribution of its titles via video on demand and electronic sell-through.