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Monday, April 16, 2012

PLUS (*) TEMPORARY INSTALLATION IN MILAN

Two prestigious Italian brands that have been operating for years in the retail sector have come together to create PLUS a temporary installation which will dress Atelier ABC in 5 Corso Como, Milan, starting from the Salone del Mobile 2012.

PLUS combines the alluring shapes of the ABC Mannequins with the spatial creativity of the ALU display systems; two complementary product types which together are capable of animating and dynamically defining display areas.

Inspired by the concept of Linear Rhythm, the installation designed by ALU’s Creative Team proposes a harmonious sequence formed by Autopole and Slash, which interact and converse with the sinuous and elegant lines of Ophelia, ABC’s latest creation.

The aim is to involve and inspire visitors, enveloping them in the creative atmosphere originating from the natural combination of the products of two companies which together are capable of expressing a new concept of visual merchandising