Maybe for corporations willing to shell out for it, it sells. In the consumer space, I believe it is a different story.

Yup.

But seeing the new Macs have both USB 3 and Thunderbolt, consumers have the choice.

There are lots of products on the market that average consumers will never purchase including the Echo Docking Station. The average consumer isn't Sonnets target market.

Sonnet Technologies, Inc. is a world-leading computer hardware upgrade company with a comprehensive line of pro storage systems and media readers, Thunderbolt™ technology PCIe expansion solutions, and performance extending computer cards for professional users in the film, video and broadcast industries.