WHY PERSONAL BRANDING IS IMPORTANT FOR ENTREPRENEURS

“In this ever-changing society, the most powerful and enduring brands are built from the heart”- Howard Schultz, Former CEO of Starbucks.

Over the years, I have been a part of several projects that involve entrepreneurs and how to make it in the business world. It goes without saying that entrepreneurs pay attention to various aspects of their business in order to maximize profits (I mean, that is why we are in business isn’t it?). They pay attention to the products, profit margins and so on; often times they forget to pay attention to the one thing that really matters. In the formative years of building a business, it is very important to pay attention to branding and the image that they portray to customers and the general public alike.

As Machiavelli rightly put it, “the vulgar crowd is always taken by appearances and the world consists chiefly of vulgar men”.

In the world today, it is very important for entrepreneurs to pay attention to their branding because it could make or mar a business. This article will serve as an eye-opener as well as a rem