With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost […]

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose […]

The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and […]

Since 1987, The Discovery Channel has provided us with a week long of entertainment every summer that consists of nothing but sharks. Humans are often fascinated with things that scare us and that my friends, includes the king of the ocean. The movie Jaws, which took place in Martha’s Vineyard, Massachusetts, only made us more […]

For years the internet and television have lived completely separate from each other. People have been able to watch video content on the internet along with watch whatever content is being played on their television. A few years ago Apple introduced Apple TV, which helped merge these two types of technology and inevitably open up […]

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds. One shopper screams, “I just shipped […]

In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she […]

As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the already fragmented media mix. What is it anyway? According to Wikipedia… “ Second screen, is a term that refers to an additional electronic companion device […]

Am I a heretic to admit that my favorite TV show is on a network that favors fundraising, pledge drives and telethons over advertising as we know it. Am I a disgrace to my brand-building profession for succumbing to the powerful pull of PBS every Sunday night and thoroughly enjoying the utter lack of advertising […]

Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN […]