Netflix Confirms It Won't Be Part of Apple's Upcoming Video Service

The Apple service will resell subscriptions from CBS, Viacom, Lions Gate, as well as offer original productions.

Deloitte says that the average United States consumer is now subscribed to three streaming video services, suggesting that the stakes among all the rival players should be which ones can successfully position themselves as must-haves.

Apple has since ramped up its video programming efforts in the same time.

Apple's services business - which ranges from its Apple Music streaming service to the App Store and Apple Pay - is becoming increasingly important to the firm as an alternative revenue source following a fall in iPhone sales at the start of the year.

"With more than 300 over the top video options in the United States, coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of 'subscription fatigue, '" said Kevin Westcott, vice chairman and USA telecom and media and entertainment leader at Deloitte LLP. This was confirmed by the company CEO Reed Hastings, Reutersreports. He also added that Netflix has been competing with Prime Video for many years now and it does its best job when there are great competitors.

Netflix has now commented that they won't be a part of that plan.

"These are incredible, large, well-funded companies with very significant efforts", Hastings said. So if you want to subscribe to, say, Hulu, you'd just do it through Apple.

Apple's offering is likely to lean heavily on third-party content, at least initially.

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