Swedish retailer H&M has announced British musician Florrie as the face of its spring campaign and to celebrate, the singer even released the video for her new song “Too Young To Remember” on H&M’s site.

H&M is no stranger to teaming up with the music world, from collaborating on various high-profile initiatives to founding the H&M Loves Music ad campaigns, which support up-and-coming artists. Plus, for those of you who love a good festival, the company is even teaming up with one of the biggest around, Coachella, for which it will release a co-branded clothing line later this year.

If you’re not too familiar with Florrie, all you need to know is that she’s a model/self-taught musician who’s previously worked with Pet Shop Boys and Kylie Minogue, and most importantly, she’s being tipped for big things by just about everybody.

The H&M spring campaign sees her wearing a mix of soft boho-style pieces that are particularly perfect for the festival season, but also feature something for everybody. Shot in New York with Mariano Vivanco, Florrie even got a say in compiling the outfits for the campaign.

For now, whilst you’re waiting for her full spring campaign to launch, you can check out her music video below.

​Our UK Fashion Correspondent, Samantha Robinson, is a London-based fashion and lifestyle writer. She also writes for the Yahoo! Contributor Network UK, and is about to fuel her Kate Middleton style obsession with her new blog 'The Duchess' Style Steal' for helloonline.com. She is also the founder and manager of her own humoristic, collaborative blog, TheFashionGuise.com.�