Burberry changes iconic logo for the first time in twenty years

ANI|

Aug 04, 2018, 10.50 AM IST

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Change seems to be the constant in the universe of fashion. And it's not just trends that change by the hour.
In a globalised world, a fast-moving product cycle, durability and heritage, along with evolving styles, have forced the fashion world to look at collaboration closely.
U.S. retailer Michael Kors created a buzz when it agreed to buy luxury shoemaker Jimmy Choo for $1.2 billion, snapping up a British brand launched in the east end of London and made famous by celebrity fans including Princess Diana.
(Image: Facebook, Instagram)

LONDON: All those fashionistas who swear on Burberry, have something really exciting to look forward to- the brand's new logo.

After joining the British heritage brand as its Chief Creative Officer in March, Riccardo Tisci recently gave us a glimpse of the new logo that says, "Burberry London England" in stark capital letters, replacing the softer and rounder logo that was previously used.

The logo was created in collaboration with Peter Saville, renowned English art director and graphic designer.

As per the brand's Instagram handle, speaking about Saville, Tisci stated, "Peter is one of our generation's greatest design geniuses. I'm so happy to have collaborated together to reimagine the new visual language for the house."

Saville and Tisci also created a new monogram print with the letters 'T' and 'B'- a nod to Burberry's founder, Thomas Burberry-interlocking in a colour palette of orange, white, and beige, reminiscent of the brand's iconic check pattern.

Reportedly, it is first time in past 20 years, that the leading fashion brand changed its logo. '

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