When setting out to promote walking and increase walkability, it makes sense to focus initial efforts on specific locations where people want to walk or where there is an identified barrier. However, as local walking movements gather momentum, it is essential to transition to a new paradigm, in which walking and walkable community design are the “norm,” not the exception. As presenter Mark Fenton explains, advocates need to work their way upstream and work to modify the broad public policies that determine how individual projects are built and set the framework for market forces to operate.