New AT&T ad for the Lumia 900 emphasizes how it's "beautifully different"

Now that we've seen some of the Smartphone Beta Test ads for the Lumia 900 from Nokia, AT&T has their standard fare commercial showing off the new phone as well.

This ad feels more traditional with a young gent named Colin trying to impress a girl he's pining for by using his Lumia 900 as a conversation starter. Not a bad move and the demographic seems about right.

The ad is humorous but also displays the phone's strengths like the bold cyan color, the unique design of the phone and of course those Live Tiles. Hopefully such an ad will begin to air on TV as we can see it being effective for getting the message out that Windows Phone is "beautifully different".

One thing I do like about this ad is that it shows how different-looking WP7 is, compared to iOS and Android. Even in such a brief amount of time (like maybe 20 seconds) they showed that it's clearly not an iPhone or an Android device; it's something different that looks simple to use. And the cyan color helps make it stand out and be memorable too (I wish they'd make a red one too). I'm really rooting for Windows Phone and I hope that this advertising really helps it take off in the marketplace and get the recognition it deserves (and I say this as a long-term iPhone 4 user who's considering the Lumia 900 or maybe the Titan 2).

Yeah, I'm withholding judgement til I can hold both of them and test them out, to see which one will win for me. I like the Titan 2, but right now I'm leaning just a little more toward the Lumia 900. I've played with an unlocked Lumia 800 at a Microsoft Store, and was impressed with the overall build quality and feel of it, but the 800's screen was just too small for me. So if the 900 is as solid and well-put-together as the 800, then I just might have a winner. But we'll see...

I'm sorry but I think Microsoft is taking the Xbox approach start small so that no one bitch to much and then hit them with a major update and let it spread by word of mouth then throw more money at it when we have a killer feature like xlive or Kinect.... I think Microsoft believes WP not ready for prime time, almost but not yet. But soon

Agree! They should be making WP seem new, and exclusive. People would be more impressed by a new product that a smart, confident, popular, person has than a new phone that a guy who is shunned by his work mates, and not smooth, and confident enough to get the the girl. Good advertising is all about psychology. For example, look at what LMFAO has done for Kia, or Jennifer Lopez has done in those Fiat car commercials. That is the kind of commercials I want to see.

I think the best part about the ad is that it doesn't mention Microsoft or Windows Phone. I think Microsoft and Windows Phone as brands have perception problems with the public right now, so maybe it's best to lay low for now.

Yes! And how about, "If you don't have Xbox Live on your phone, you don't have a Windows phone." Or something to that effect, that emphasizes the Xbox feature on the phone. When I showed my 10-year-old nephew the Xbox Live integration on WP7, he was immediately interested in it.

That was a good little ad, pepper the airwaves with it now. As long as people know what that hell a Nokia Lumia 900 is or even if they ask someone or do an internet search, WIN! Mindshare is everything ask the Fruit Guys.

The WPCentral app just uses YouTube mobile for our videos. We just use the standard protocols for YouTube vids so if you are having poort quality, it's 100% because of YouTube + your connection, not our app.

Daniel I don't pretend to understand the way the internet works but how come other apps such as vemo or Ted play hi resolution by default then without WiFi? The only reason I mentioned it was because this is the only app I use regularly that I notice it.

And who are you to say who this product is or isn't for? No one is supposed to have differing opinions?
I have a windows phone since day 1 and I'll be damned if people like you are going to stop me from offering valid criticism.

I don't see how you surmise that from merely suggesting better advertising that shows the phone's features. And I honestly would like to know why is it that no one can offer any kind of contrarian opinion on this site without being accused of bitching, moaning or being a hater? I realize its a WP centric site. But no place for constructive criticism or suggestions for discussion?

Sorry to burst your bubble, child..but it will take a lot more than moronic trolls such as yourself to get me to leave. All you have ever contributed to these forums are idiotic comments, flaming and hostility.

I think the criticism isn't that we need it all in one shot. I thinks it's more of a case of there being a sort of template already shown on how to affectively market a phone and its features. So why aren't Nokia and MS coming out of the gate with guns blazing?

That's because Nokia never really did do a good job of marketing themselves here in the US, until now. I don't remember them ever doing any serious advertising here. So no-one really knew much about them, let alone how to say their name right. I remember even back in the 90s when they pretty much ruled the cell phone market, most of us still didn't even know they were from Finland; people just tended to assume they were Japanese or Korean or whatever. I didn't even know they were Finnish until I went to Finland. We just didn't know any better... But now that there's more awareness of Nokia, we're finally starting to get the name right (stressed on the first syllable); on TV and the radio lately I've been hearing "NO-kia" (actually it's more of a "NAWK-ya") more and more often. So, we're getting there...

I've been hearing "AY-sus" and "ah-SOOSS" as well. I wish Asus would just come out and say, "This is the right pronunciation" and be done with it, so at least we'd know and we wouldn't be left having to guess.

I do like this commercial in that it confronts the issue of people having no clue about WP. I like how he goes through it to show it off, though I agree you don't see enough. It's great how she asks, "What kind of phone is that?". Anyway, I like that AT&T isn't afraid to approach the need to introduce the phone.

OMG! My local news, Fox 4 Dallas Fort Worth, just showed a article about police getting data from carriers illegally. The phone they were using in the report was a L900! Awesome!! This report had nothing to do with the 900, or Windows Phone, somebody just decided to use the N900 for video shots. Now the iPhone was on the table, but the cool thing is that they were really playing with the 900, scrolling the screen up and down. Whoever was making the video was really sidetrack by the device. Cool thing is that I sat down to watch tv just to see if I saw something about WP, and I did. Not a advertisement, but I'll take it!

Your right, its a long process, and its just the tip, clearly their target are new smartphone owners, and dissatisfied smartphone users looking for something simple, elegant, but gets the job done well.

It's a 30 sec add, it's sometimes best to focus on 1-2 things and do it well. Hopefully we'll see more commercials covering other aspects of the phone individually/in pairs. So instead of going out in one go, people would be exposed to the idea that WP has many selling strengths, each worth its own time to explore.

I think the ads should just focus on 1 feature the phone is really good at. Think about the iPhone ads. They don't give you a run down of all the features on the phone, they usually just highlight one app or one feature at a time. For a 30 second ad you need to have a laser focused message that sticks with the consumer.