An all-out effort to raise funds to rehabilitate the La Jolla/Pacific Beach police storefront is under way and the Bird Rock Community Council (BRCC) is contributing.

Incoming BRCC president Jacqueline Bell asked Bird Rockians to join La Jolla Rotary and the La Jolla Town Council (LJTC) in donating funds for the facility’s resuscitation at the group’s Nov. 6 monthly meeting.

“The La Jolla-PB storefront is in deplorable condition and it’s shameful our public security officers are working in such dismal conditions,” Bell said. “Our goal is to raise $35,000. I encourage you to donate, and pass the word along to your friends and neighbors.”

After the BRCC meeting, Nancy Gardner of LJTC said Dewhurst Construction is spearheading revitalization of the police beach storefront at 4439 Olney St. in Pacific Beach, which she said is long overdue.

“It’s in such poor condition that the volunteer citizens manning the storefront — the face to the public — refuse to go in there because the conditions are so bad. The bathroom is broken, mold is everywhere, no storage space for equipment, etc.,” Gardner said. “The place is scary.”

Gardner implored La Jolla residents to give donations both large and small, saying, “We can’t break ground before we get the (fundraising) money.”

Bird Rock resident Michelle Fulks said less than one-third of the funds needed to launch the storefront rehabilitation project have been gathered.

“We’re not having the response that we would like and we’d love for more people to get involved,” she said. “We’re confident that we’re going to make a difference for the police department.”

Fulks said the storefront resuscitation project was driven by concerned citizens, not police officers, whom she said “deserve to have more than what they have.”

Funds for police beach storefront rehab will be raised between now and the end of the year and the project will be launched hopefully sometime early in the new year, Fulks said.

Doug Dewhurst said his firm, Dewhurst & Associates, and others will be donating services as much as possible to the project.

“We’ve got paint being donated, a painter on board and an electrical contractor and a drywall subcontractor donating their labor,” he said. “We need some funds to finish out the project.”

Dewhurst said the storefront is likely to take a couple weeks to “freshen up” once construction begins.

In other action:

• BRCC boardmember Barbara Dunbar gave a presentation on the community’s Maintenance Assessment District (MAD), which maintains landscaping for medians and roundabouts, large and small, throughout the community.

“The actual budget this year for the MAD is a little less than it was for last year because we were able to cut back in a couple of areas to offset utility bill increases,” Dunbar said, noting assessment rates for businesses have remained the same the last five years, though she said they are expected to increase somewhat next year.

Dunbar said plant replacement in medians is an ongoing effort, noting some species have had to be substituted for because of “heavy human and dog traffic.”

“It’s a learning process,” she said.

• Outgoing BRCC president Joe Parker said the infrastructure improvement project installing nine median lights is 95 percent complete, but added formal dedication of the project won’t occur until sometime after the first of the year because of a snag requiring some lamps to be replaced.

“The lights have worked out great,” he said. “People say it makes them feel safer, and I think it actually does.”

• Parker said the BRCC website, www.birdrock.org, has been updated and is now much more user- and community-friendly. BRCC will be dark in December and January and will next meet the first Tuesday in February 2013.