Sharing — liking in social media — is not the same as raw views. With 8.2 million views, the JayFunk spot had as many views as the Siri ad. But that was many more than Apple's two comparable ads for the launch of iPhone 4S and iPhone 5. Those YouTube videos both got fewer than 2 million views. (Of course, the videos appeared first on Apple's site, and those views are not counted in Unruly's chart.)

Here's the video, followed by the rest of the top 10 as of Jan. 7, 2013: