White Mausu

BrandingLogo designArt direction

Katie Sanderson has brought out a range of Japanese inspired sauces and condiments which we are currently working on. The name White Mausu comes from a nickname that Katie's grandmother called her which translates 'White Mouse' . The branding was kept quite minimal with the lettering being read from top to bottom like the Japanese text. We also created a round illustrated logotype based on the White Mouse reference. This is an ongoing project with more exiting tasty products on the way, watch this space...