Obamacare? Not really. Try these 17 other names

ADVANCE FOR WEDNESDAY, JULY 24 - This print advertisement provided by Connect for Health Colorado shows part of the campaign to promote Colorados new health insurance marketplace, part of the nations health care overhaul. Denver-based advertising and digital marketing agency Pilgrim designed a campaign to remind people of the good feeling they get when they win, said Pilgrim CEO Tom Leydon. Colorado is one of many states launching campaigns this summer to get the word out before enrollment for new health insurance benefits begins Oct. 1. (AP Photo/Courtesy of Connect for Health Colorado)

Obamacare? Not really. Try these 17 other names.

The health insurance overhaul goes by many names: The Affordable Care Act. Obamacare. The "2010 health care law."But many uninsured Americans who sign up for coverage this winter will not come across any of those names. Residents of 17 states will go to state-based online marketplaces to sign up, while those in seven other states will use an online marketplace created by the state and the federal government. (The rest will be run by the federal government.)Many of those state …