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Chicco has always been wherever there's a baby. And above all wherever there’s a baby who is denied the security and serenity of a family. Chicco is well aware, in fact, that a good parent-child relationship provides the foundations for happiness, especially when they grow up.

Happiness which the children living in difficult or inexistent family situations in Italy also have a right to. Chicco has been collaborating for over 10 years with the Ai.Bi. Association an international humanitarian organization that defends the rights of minors and their fundamental rights to have a family.

Our wish? To give every child the chance to spend his childhood in the warm arms of a real family.
Up to the present day, over 150,000 people, have decided to wear the Chicco di Felicità, demonstrating, on a daily basis, the genuine commitment which has secured significant results: 460 children have been adopted, 355 of which with special needs. When selecting, wearing or gifting the Chicco di Felicità, you are demonstrating your affinity with the world of children.