WHAT IS THAT?

A nostalgic look at tools used every day in the graphics industry. Let’s just say in a time NOT so long ago… If you were involved with printing you knew about hot type vs. cold type, what galleys and headline type were. Do you know what CompuGraphics machines were used for, or when you would use Pro White? Usage of letter press vs. offset. Or that offset required everything to be pasted down, with rubber cement until waxers were state of the art. Type galleys, headlines and position only (PO) photos where adhered to boards to be shot by a production camera, which exposed the film which were developed into negatives. The negative where stripped into forms/flats. Photo where shot separately, photos needed to be shot with screens placed at precise angles. Different screens created different dot size and resolutions. These screened negatives were used to replace the PO images on the flats. The flats where used to transfer the images to plates. The plates hung on the presses, which using an offset process to move ink from a plate to a cylinder to the paper.

Business forms were pre-printed with carbon paper tipped (glued) between multiple copies. Organizations would buy the forms at an office supply stores and then take them to a printer for imprinting their company information centered at the top of the form. Creating a custom form with even consistently, spaced lines took talent and skill, now its copy and paste. A presentation for a large group meant creating a set of 35mm slides, each one shot from reflective artwork created and colored by hand, now its pick a PowerPoint template and go. With this in mind I thought I’d share a few images and see how many followers know what they are and if they have used them for creating finish works.

Have these images got you reminiscing for the good (not so) old days? Share your thoughts with us, over the next few weeks I’ll post more images. I hope you enjoy looking back. Please share your images and stories with us, you photos will be included in the follow up post.

Jump back to 2014, DocuServe is a Digital printer, with a state of the art Electronic Pre-Press Department to handle all your production requirements. DocuServe has been packaging customer content for since 1994. Re-engineering its deliverables as commerce changed over the years. Consistently pushing it’s digital print engines beyond what’s expected, DocuServe grew into media: CD then DVD to USB drive. To publishing online via PDF file. Now we can take those stogie PDFs and make them in to user friendly e-Books. This e-book can be Web based or delivered off line, all dependent on your organizations requirements.

Cloud-Based Content Control Opens Up Opportunities for Publishers in All Industries

With eServe, your organization can experience all of these benefits without risking theft, loss or damage to your intellectual property.

eServe is an ideal solution for:

Traditional publishers who need to embrace secure digital publishing to court new readers.

Organizations that want to deliver marketing materials across platforms in a more readable and accessible form.

Researchers who are looking for a convenient, and secure, way to deliver content.

And more!

Docuserve is a Digital printer, with a state of the art Electronic Pre-Press Department to handle all your production requirements.