My Favorite Label | Meet Fool’s Gold

Brooklyn-based record label Fool’s Gold was founded in 2007 by DJs A-Trak and Nick Catchdubs and quickly established itself with a non-stop series of releases bridging the worlds of hip-hop and electronic music, introducing artists like Kid Sister, Kid Cudi and Duck Sauce to the world while being dubbed an “indie innovator” by Billboard and a “tastemaker label” by the New York Times. With acclaimed graphic artist Dust La Rock providing a clever and constantly evolving aesthetic for all Fool’s Gold visuals and merchandise, the company has become more than an independent music powerhouse, but a trendsetting lifestyle brand putting a unique stamp on events, collaborations and much more.

Recently the Fool’s Gold crew has been more visible than ever, pasted up giant-size on subway walls and billboards as part of Bushmills “Since Way Back” campaign, and throwing events like the free “Day Off” bash in NYC on Labor Day, featuring performances from a who’s-who of DJ heroes and rising young MCs. Their latest projects include the label’s first full-length album releases (including a compilation LP featuring new songs from all the Fool’s Gold artists and the debut of all-girl Japanese rock band The Suzan) alongside a slew of new singles, international touring, art shows, retail, and beyond – there’s no telling what FG will lend their midas touch to next. [source]