French's Comes with 40% More Happy.

Provided your definition of "happy" is yellow and zesty.

With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!.

Somewhat disturbingly, it features a levitating mustard bottle that mischievously squirts its wares onto hot dogs and people's heads and faces at random. The idea is to associate these heartwarming, if messy, shenanigans with keeping the nuclear family intact.