Sunday, March 11, 2012

"THE LORAX" SPENDS SECOND WEEK AT #1: 2012'S FIRST BOX OFFICE HIT

The Lorax makes it two-for-two this weekend at the Box Office for Universal Pictures earning $39.1 million, adding-up to a spiffy two-week tally of $124 million - by far 2012's biggest Box Office success story.

Debuting in second this weekend is Disney's John Carter with a $30.6 million opening which might appear to be impressive at first. It is undeniable however that expectations were high for the $250-million budget 3-D Action/Sci-Fi. With Overseas numbers still to come in, it just might fare better on a global scale. Not a stellar start for what could have been a lucrative Franchise for both Disney and its Star, Taylor Kitsch, even though it did debut on-top based on Friday night's numbers. Alas the more Family-centric draw of The Lorax over the weekend is what helped that one prevail.

Warner Bros. continues to bank on its low-budget Party-Comedy Project X, in third spot this weekend in this its second week of release with $11.5 million. To date, it has brought in $40 million, already exceeding the expectations of many.

Opening in 1,890 theatres and landing in fourth spot is the mixed-reviewed (49% on Rotten Tomatoes) Horror Flick Safe House starring Elizabeth Olsen, earning $7 million for Open Road (eOne Films in Canada), going head-to-head with former Champion Act of Valor in fifth also with $7 million. Final numbers will soon be released for exact order of finish.

Eddie Murphy's A Thousand Words from Paramount Pictures opens in sixth spot with $6.3 million, seeing some highs of late with successes like Tower Heist and Shrek Forever After, and of course some lows like this, Meet Dave and Imagine That.

Journey 2: The Mysterious Island slips to ninth spot with $3.6 million in its fifth week of release, also just edging-out Action/Rom-Com This Means War which hangs-on to the Top Ten with $3.6 million in its fourth week - now grossing $46.7 million total in North America. This order of finish however could also be reversed with final numbers coming tonight.

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Mr. Will-W. would like to thank Universal Music, Sony Music, Warner Music, EMI, Alliance Films, 20th Century Fox Canada, Fox Searchlight Canada, Allied Integrated Marketing, Touchwood PR, D Films, Walt Disney Motion Pictures Canada and Warner Bros. Canada for their continued generosity. With their assistance, he is able to provide you with the latest and greatest in Music and Film.

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