Jessica Wright proves bras to support bigger busts can be sexy as she models for lingerie brand Alexis Smith

Jessica Wright proves bras to support bigger busts can be sexy as she models for lingerie brand Alexis Smith

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UPDATED:

09:05 GMT, 22 September 2012

Alexis Smith used to despair when she shopped for lingerie on the British High Street. She could never find sexy styles to fit her slim black and big breasts, finding bras to support bigger cup sizes were often unfeminine and frumpy.

So she took matters into her own hands and launched her own lingerie brand. The company, founded in her name in 2010, aims to show 'big boobs are beautiful.'

And she's found the perfect person to promote this message was in The Only Way Is Essex star Jessica Wright, a size 8-10 with a 32DD bra size.

Big is beautiful: The Alexis Smith range is designed to flatter women with larger breasts

The company say their range is different from any other on the market because they are specially designed for those with a slim back and large cup size.

They aim to have a comfortable fit with under-wiring and two hook fastenings but maintain an elegant and girlie feel through their use of fabric, including satin, thin shoulder straps and a lower cut cup.

Jessica pictured with Alexis: The TOWIE star said she was delighted to be asked to model her collection

Jessica said she is delighted to be the face of the brand and also sells the range in her own lingerie boutique. She said: 'The collection is glamorous and sexy but also fits well and is so comfortable to wear. It’s the best selling brand in my lingerie boutique.'

Alexis Smith Lingerie starts from 15.99 for briefs and bras start from 29.99 – all are available from the Alexis Smith Official Website www.alexissmith.eu. You can follow Alexis Smith on twitter @alexissmithbras