Credits & Description

Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the "Shave Like A Man" campaign takes a nostalgic but humorous look at manlihood in three executions: War Hero, Oregon Trail and Baseball. Using TV, digital, social and radio, viewers will experience the iconic nature of the brand and its unwavering desire to be the go-to close shaving cream for American men.
As part of the digital efforts, a renewed brand site will go live and incorporates the "Shave Like A Man" look and feel, and creative elements. The Facebook page will showcase the "Hall of Man" which will feature the forefathers of manlihood and gives fans the opportunity to upload their photo and bio to join the wall then share with their friends to gain likes of their own.
Category: Cosmetics & toiletries
Client: Barbasol
Agency: GSD&M
Production: Partizan
Country: United States of America
Director: Tim Roper
Executive Creative Director: Jay Russell
Creative Director: Jake Camozzi
Creative Director: Tim Eger
Group Creative Director: David Crawford
Copywriter: Reagan Ward
Art Director: Madeline DeWree
Producer: Peter Trucco (Partizan)
Exec Agency Producer: Bill Wine
Executive Producer: Shelia Stepanek (Partizan)
Strategist: Madhavi Reese
Graphic Designer: Jim Reed (Beast Austin)
Sound Design: Henry Boy
Editor: Sam Selis (Beast Austin)
Photographer: John Lindley
Music: Tonic
Account team: Bo Bradbury
Account team: Megan Brittain