All ADM Blog Posts Tagged 'fans' (9)

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…

I have to admit that the title of this post is a loaded question. I could even argue that it is the wrong question to be asking. The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

Most people know I'm not an advocate of dealerships having a Facebook page. Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy. But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all. I do believe that there are a handful of dealers out there with enough brand mojo to create and…

Facebook is a great communication tool for anyone looking to reach old friends and expand their network of friends and influence. With this great opportunity so comes spammers and scammers.

When someone you don't know asks to be a friend, be careful on who you accept. On June 29, 2010, I accepted Dayna Jaqeline as a friend. Since that time I have received over 10 recommendations that I "like" various businesses on… Continue

If you’re tired of your J.O.B. (just over broke) or you’re new in the business and you want to build a career, I am here to tell you, if you build it, they will come.

In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.

Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by… Continue

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