Apple will likely unveil new iPhones on September 12

01 September 2017

After months of rumours and speculation, Apple has confirmed that its next big press event is set for September 12th at 10am PT/1pm ET, September 12th at Steve Jobs Theatre in Apple Park, the tech giant's new, spaceship-like Cupertino campus. As is the case every year, it is nearly time for the new iPhone to get unveiled and we might see a few other announcements happening as well on the same day, when Apple for the first time is going to have the presser at the Steve Jobs Theater.

Alongside the phones, Apple is also expected to launch the Apple Watch Series 3 rumoured to come with LTE connectivity. "Assembly process for the previous generations of (iPhones) have not changed much, though new features like waterproof and wireless charging now require some different testing, and waterproof function will alter the assembly process a bit", Hwang reportedly told reporters during a shareholders' meeting. There will also be an infrared sensor that will let users unlock the device using face recognition even in low light situations. The home button will be sacrificed to make room for the display. This is part of the company's revamped "living room" strategy as it dives head-first into original content creation, acquisition, and playback.

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Cook and the rest of Apple head into the event with big expectations. Some rumors suggest a redesigned Apple Watch as well, but it may be too early for an entirely new-looking wearable. Apple first announced the iOS 11 and High Sierra software in June of this year, at its annual developers conference, but it's been rolling it out in phases to app developers. All of those updates have been in beta since the conference and are scheduled to be pushed out to the public this fall.