Posts tagged with Social Networks

With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.

If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium?

To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.

Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.

A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.