About Us

1. Take 9 world class triathletes.

The BMC-Etixx Pro Triathlon Team powered by Uplace is one of the leading and most ambitious projects in today's professional... triathlon. Nine world-class athletes race for BMC-Etixx: Bart Aernouts, Liz Blatchford, Will Clarke, Maurice Clavel, Romain Guillaume, Patrik Nilsson, Emma Pallant, Ronnie Schildknecht and Amelia Watkinson. Bike manufacturer BMC Switzerland, sports nutrition company Etixx and real estate group Uplace serve as the team's main sponsors. Since 2014 the BMC-Etixx athletes won a total of 42 races and finished on the podium in 97 of them. With more than 50 races on the 2017 calendar, the red team is coming soon to a triathlon near you.

2. Give them the best materials, support and R&D.

In 2010, the Belgian lifestyle real estate group Uplace was the driving force behind the creation of the Uplace Pro Triathlon Team, the only Belgian professional triathlon team at the time. The goal was to record top Belgian results in international triathlon. Three years, 12 Ironman victories and 19 Ironman podium finishes later, that ambitious objective was met.

BMC Switzerland, on board as title sponsor with Uplace since 2014, is a long-established name in the cycling industry. The company has an extensive expertise and track record in team cycling with the BMC Racing Team and the BMC MTB Team.

Since 2016 Etixx, a Belgian Sports Nutrition brand and dedicated partner of the Uplace-BMC Pro Triathlon Team since 2014, increased its commitment and became title sponsor of the BMC-Etixx Pro Triathlon Team.

BMC Switzerland provides the athletes with perfectly tuned TimeMachine bikes. They also enjoy the support of the BMC technical staff and the latest advances in BMC bike technology. Etixx offers the BMC-Etixx athletes personalized nutritional advice and top quality sports nutrition products.

Relying on the expertise it has built running a professional triathlon team, Uplace is responsible for the operational management of the BMC-Etixx Pro Triathlon Team p/b Uplace. Its five dedicated departments – operations, marketing, athletic, bike-technical and medical – provide the athletes and their coaches with coordinated professional support.

The athletes get top professional advice and guidance from a team of experts, including the Bakala Academy (testing), Ben De Wolf (sports director), Roel Parys (team doctor), Maarten Thysen (strength and stabilization) and its own team of bike mechanics. They also receive world-class support and materials from team partners Polar, Speedo, uvex,Shimano, BMW Le Couter, Sportoase, Tacx, Compressport, fi'zi:k, Vittoria, Sands Beach Active, Scicon, Altium i10, Best Swim Centre, Ogio, Stages Cycling and TrainingPeaks.

3. And let them work together to become even better and achieve greatness in long distance triathlon.

We want to be the best team in long distance triathlon. The ultimate goal: to win the Ironman Hawaii. We believe that in today's triathlon, it takes a team to achieve those ambitious objectives. Shared access to the best resources and support is an important benefit. But for BMC-Etixx, it's also about working with your teammates to achieve individual goals. Because nobody understands your challenges better than they do. So we push and support each other every day. We train, suffer, laugh, and ultimately achieve greatness together.