Why not just implement this inside WoW?

Why not implement this on World of Warcraft, just like your got Barcraft in Starcraft? Wouldn't it be better? More players, they could easily make something like items ingame that help tcg and vice versa

It wouldn't be F2P, for one, and for two, I think it would complicate an already huge and daunting game for someone new to it. On top of leveling and questing and dungeons and raiding and achievements and PvP and dailies we have a full trading card game? No.

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It wouldn't be F2P, for one, and for two, I think it would complicate an already huge and daunting game for someone new to it. On top of leveling and questing and dungeons and raiding and achievements and PvP and dailies we have a full trading card game? No.

And third if there are people (I'm pretty sure there are) who don't like WoW but want to play it they won't have to install WoW to play it.

I personally don't play WoW anymore, although I enjoy the lore of the series. I'm quite pleased to be able to play something (for free) that still has to do with the Warcraft Universe. If it was integrated into WoW I wouldn't even consider touching it.

Why not implement this on World of Warcraft, just like your got Barcraft in Starcraft? Wouldn't it be better? More players, they could easily make something like items ingame that help tcg and vice versa

Because WoW is already too much of a Katamari. As you add things you then have to manage things to keep people interested in al aspects. Whereas if you make this a standalone, you dont have to entice the hardcore pvper to try it out.

Well my initial thought is that it would be pretty awesome to be able to go into an inn and start to play this game (taking you outside WoW to the normal game UI for Hearthstone). The hurdles for implementing that would be HUGE though, for only minor gains, so I don't see it happen.

I'm okay with the way they've envisioned this and are implementing it as a stand alone game.