“This look focuses on textures with a matte lip and luminous skin, but it’s not about being sweet; she’s still a cool rag & bone girl,” says Westman. “This is the first time rag & bone has ever done a lip look like this. We decided to go with a bold lip because it fit so well with the clothes this season. There is a lot of shine to the collection, as well as pastels, so I really wanted the lip to pop. The lip color was inspired by the World Cup in Brazil and the eye look was inspired by what your eyes might look like the morning after going to bed with your makeup on.”

To recreate the nail look worn by the models, celebrity manicurist Jin Soon Choi suggests creating a shape that’s slightly rounded and then applies a creamy polish to keep it simple.

“We wanted a soft color that would really complement the bold lip,” says Choi. “To guarantee a finished look, you should always use three coats, as it ensures that the polish will look perfectly opaque and smooth.”