Philips inks deal with MTV Asia

[Singapore] Philips Consumer Electronics has signed a three-year deal with MTV Networks Asia to market Philips' audio and wireless communication and entertainment devices to MTV's 15-to-34-year-old audience. The "MTV Whatever Things" campaign starts Aug. 30 and features an on-air program that allows viewers to send a playlist of music videos to complement crazy home videos and goofball stunts shot by the MTV Asia's production team. The campaign was created jointly by Philips and MTV.