Exhibition trailers-an idea whose time has come?

Interesting. Putting together a short (2-5 minutes) exhibition preview video, if done right, could create excitement for an exhibition in ways that still photos only touch on. Seeing short glances of the artist's work, an installation in progress, and creative editing can lay the groundwork for more interest in and possibly, better attendance of some exhibitions, especially in today's increasingly video/moving-image information-gathering world.

One of the downsides is that this approach isn't something that can be done for every exhibition, particularly with most gallery shows, many of which turn around every four-five weeks. Exhibition trailers might work better in larger institutions or for special gallery shows with some lead time. Still, the idea can do some good in bringing more attention to art exhibitions and possibly aid in demystifying some of the processes behind contemporary art for people who may not feel connections to what artists are doing today.