According to the latest rumors, Apple is currently planning a new campaign to lure Android switchers. The guys from Cupertino will soon launch a new trade-in program that will allow Android and BlackBerry users to change their old devices for a gift card, which will let them get a discount when purchasing an iPhone. The trade-in value of old handsets will be determined by Apple Store employees. Everything is simple here: the better your smartphone works and feels, the more you get.

A wide number of MacBook Pro users have begun contacting Apple via company’s support forums in order to complain about the anti-reflective display coating, which is wearing off. The issue affects several MacBook Pro models sold between 2012 and 2014. As to the possible reasons for such awful problem, they include the contact between keyboard, trackpad and the screen as well as the usage of third-party cleaning solutions.

Last week, apart from the relatively cheap Apple Watch and Apple Watch Sport, the guys from Cupertino have also announced something called Apple Watch Edition - a luxurious and incredibly expensive timepiece with several additional features for geeks. The prices for this version of the smartwatch start from about $10.000, so it is a bit strange Apple has released such a costly wearable device. Or not?

According to the latest rumors shared by reliable insiders, Apple has recently begun the construction of a store designed to sell Apple Watches in Japan. The dedicated store will be situated at Department Store in Shinjuku, Tokyo. After looking at the image below, one may think its only a temporary location aimed at advertising the recently-released wearable device, but in fact it’s not. It is listed in the mall directory, moreover, there’s a new Apple Watch ad on the mall’s website. Everything looks serious.

As you know, Apple on Monday announced the long-awaited Apple Watch, the 12-inch Retina MacBook and the updated MacBook Air and MacBook Pro models. MacBook Airs and MacBook Pros are currently available for purchase, however, the smartwatch and the new ultra thin laptop will hit the store shelves only on April 24th. If you want to buy the new laptop or Apple’s first-ever wearable device a bit earlier, starting from April 10th you will get an opportunity to pre-order any device.

According to the latest report from Reuters, Apple’s rival, Microsoft, is currently planning to make the updated version of its personal assistant called Cortana available not only on Windows Phone platform, but also on iOS and Android. Unlike the Siri and Google Now, the virtual assistant developed by the guys from Redmond won’t just respond to user’s requests. It will reportedly predict the help user may need.

Last month, a rumor appeared on the Internet, which suggested that Apple decided to start working on its own self-driving electric car codenamed “Titan”. Today, reliable insiders claim that they have found something like a secret research lab, where the work on the project is carried out. This secret research and development center is situated not far from Apple’s main headquarters, in Sunnyvale, California.

Last Monday, at the “Spring Forward” media event the guys from Cupertino announced the Apple Watch and the 12-inch MacBook. What is interesting about the new laptop is that it can boast of a brand new multifunctional USB connector called USB C. According to what the analyst John Gruber revealed in his latest podcast, Apple may actually be the inventor of the new standard, which is USB Type C.

As you probably know, Apple’s iOS 8.2 can boast of one special app. This is the Apple Watch companion, which can be used to fine tune the wearable device and control it from the iPhone. So far, we haven’t seen the design and features of this useful app, however, thanks to iOS developer Hamza Sood we can now take a look at how the smartwatch companion looks like after one connects the Apple Watch to it.

To be honest, the app looks quite similar to the Settings tab found in iOS. There are numerous sections responsible for app layout, notifications, sounds and many other things. You can take a look at the aforementioned app screenshots below.

Just as we expected, Apple has recently launched iOS 8.3 public beta testing program. This means that the pre-release version of iOS 8.3 is now available for all those users, who have registered as members of the public testing program. While the guys from Cupertino have released several public OS X betas in the past, they have never offered public access to the pre-release iOS builds.

Apart from seeding the third iOS 8.3 beta to developers, the guys from Cupertino released the third beta of OS X Yosemite 10.10.3 on Thursday. The release came just a week after the release of the first public OS X 10.10.3 beta and about a month after the release of the very first beta of this version of Apple’s operating system for desktops.

The guys from Cupertino on Thursday seeded the third iOS 8.3 beta to developers for testing. The release came about two weeks after the release of the second iOS 8.3 beta, which could boast of new emoji picker, better CarPlay connectivity, the support of Google’s two step verification, new Siri languages and a number of other performance and stability improvements. New beta became available for Apple’s developers just several days after the public release of iOS 8.2, which could bo the official release of iOS 8.2 that featured the support of the Apple Watch.

As you already know, Apple on Monday released slightly refreshed 11-inch and 13-inch MacBook Air models. While both laptops got the same processor and graphics, the larger-screened model was also equipped with a new flash storage that is said to be "up to two times faster" than the flash storage inside of the 11-inch device. iFixit team decided to find out, whether the guys from Cupertino told us the truth about the speed of the SSD. As it turned out, they did.

According to what people familiar with the matter say, some of the iPhones released in 2016 and sold in the developing countries of Asia and Latin America will be equipped with new LTE chips manufactured by Intel, not Qualcomm. Apple’s engineers have reportedly been working together with Intel’s specialists to create the LTE chip, which will be officially released in the second half of this year.