Launched last October, Tag Manager is a tool that makes managing a variety of tags (including tracking and marketing optimisation tags) easier. Considering that both GWT and Tag Manager fall under the same website administration banner, an explicit link between the two accounts makes sense. More information on setting up a Google Tag Manager account can be found here.

New updates to Bing Ads Intelligence

Microsoft’s Bing Ads Intelligence, an Excel add-in useful for keyword research and performance analysis, has received a raft of new updates offering new functionality. Tweaks include:

The addition of a ‘Bing Ads Intelligence’ toolbox to the Excel ribbon

The ability to perform keyword and bid research in a single spreadsheet

Quicker, easier downloads of account, campaign and ad group keywords from within the tool

A bulk export tool for adding keywords back into your Bing Ads account.

Google Webmaster Tools bug

Google Webmaster Tools is apparently up to ranking’ has been subtly changed. A line stating that:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Has suddenly changed to:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

Is this the end of the link building as we know it? No. Having a strong, natural link profile is still an important part of building an authoritative site. This update does, however, re-emphasise that links come after (and as a direct result of) strong onsite content.

To find out more about how Fresh Egg’s integrated approach to digital marketing can help your business attain greater visibility, contact us via our online form or speak to us on 0845 373 1071.