‘Do It for Denmark’ video urges Danes to make babies

Birth rates in Denmark are low. The government announced a rate of 10 babies per 1,000 women for 2013, according to the Washington Post. In comparison, the 2013 birth rate in the United States was 63 babies per 1,000 women.

To encourage Danes to procreate, the Danish travel company Spies Travel launched a brazen campaign called “Do It for Denmark” urging people to make babies. The company is banking on the fact that Danes supposedly have 46 percent more sex on holiday and is offering prizes to couples who conceive on vacations purchased through them. All you have to do is go to a romantic city (Spies suggests London, Paris, Barcelona), have unprotected sex and send in images of positive pregnancies tests along with medical records. Prizes include a three-year supply of diapers, a fancy baby buggy and a family-friendly resort vacation.

A blurb on the Do It for Denmark site reads:

Denmark faces a crisis. Our birthrate is at a 27 year low. At Spies we’re concerned. Fewer Danes mean fewer to support the aging population — and tragically, fewer holidaying with us. Research shows that Danes have 46% more sex on city holidays and since more sex equals the chance of more kids, we are prescribing a romantic city holiday to save Denmark’s future.

The hallmark of the campaign is a bold video titled “Do It for Denmark” that tells the story of a woman named Emma who was made by her parents in Paris. The beginning of the film has the feel of an Indie along the lines of Amélie or a Woody Allen flick before offering up statistics and expert interviews intended to convince you to go on holiday, make a baby and do it for Denmark. What do you think? If you were a Dane, would you do it?