If you want to re-engage with the users who have abandoned with your app after their use, you should do the remarketing targeting those abandoned users specifically leaving out your present active users.

You should compel a message to those abandoned users across search, display and video ads. You can also do the following tips in practice to increase the number of your app’s active users.

Set up deep links which will take the folks directly to the parts of your app.

Track what the users generally engage in your app after they have installed the application.

Advertise a compelling reason for folks to re-engage with your app.

Create a display app engagement campaign for both Android and iOS users if you want to.

You can use Firebase to track the in-app conversions for your app and standard deep links for Android and iOS to make your app compatible for All Google products. With these tips, you can encourage folks to keep coming back to your app to re-use.

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