California Dried Plum Board Launches New Website

User-friendly updates make www.CDPB.org more convenient and informative.

Sacramento, Calif. (July 5, 2007) – The California Dried Plum Board announces the launch of its updated Web site, www.californidriedplums.org. Each of the site’s four sections, Consumer, Industrial, Foodservice and Media, will feature new content.

“We are excited to provide consumers with this valuable information in a fresh, user-friendly format. The site’s diverse sections provide something for everyone — from students to moms or professionals,” said Rich Peterson, executive director of the California Dried Plum Board. “Additionally, we’ve updated our recipe section and nutritional information for each recipe.”

By logging on to www.californiadriedplums.org, site visitors will have a chance to win a California Dried Plum Board prize pack by answering the following questions:

When a labor shortage hit California in 1905, what was brought from Panama to help growers during harvest?

The California Dried Plum Board provides healthy and delicious recipes such as Dried Plums Steeped in Jasmine Tea with Yogurt. Please name one other fat-free recipe on CDPB.org.

A prune plum tree produces up to 300 pounds of fruit. How many pounds of fresh fruit does it take to produce one pound of dried fruit?

Entrants may submit their answers at www.californiadriedplums.org by clicking on the Contact Us link at the bottom of the home page. The first 100 respondents to correctly answer the outlined questions will win a California Dried Plum Board messenger bag and leather CD case.

The site’s four sections have been updated as follows:

Consumer: This section of the site will feature new recipes with corresponding updated nutritional information. Recipes have also been grouped into categories such as “kid-friendly” or “low-fat” so it is easier for consumers to find exactly what they’re looking for. The new site will also have easy access to two informative digestive health web sites: www.tummywise.com and www.digestivehealth.org. On www.tummywise.com, consumers can find recipes and the latest on digestive health issues, while www.digestivehealth.org focuses on providing valuable resources for nutrition and health professionals.

Industrial: Those viewing the site will find an updated list of packers in the industrial section as well as new research and technical bulletins, with most in PDF format for easy downloading and printing.

Foodservice: This area of the site features a new subsection for healthcare and institutions that are primary foodservice users of dried plums. A list of the most popular dried plum recipes used by healthcare professionals has also been added to the introductory page of this section to simplify navigation.

Media: This section of the site will include press releases, including Governor’s Proclamation Encourages Californians to Incorporate Dried Plums into their Nutritional Regimen and Building Strong Bones With Dried Plums: What Men Need to Know.

Consumers can find recipes featuring California Dried Plums, such as Dried Plums Steeped in Jasmine Tea with Yogurt by clicking on Recipes at www.californiadriedplums.org.

About the California Dried Plum Board (CDPB): The CDPB represents 1000 dried plum growers and 21 dried plum packers under the authority of the California Secretary of Food and Agriculture. Revered as part of California’s rich history, the dried plum remains a vital player in California’s economic wealth. A convenient, healthy snack for today’s busy lifestyle, California produces 99 percent of the United States’ and 60 percent of the world’s supply of dried plums.