Publishers win the ability to lock in revenue through advance reservations and provide more complex offers such as tandem ads, homepage takeovers, and share of voice campaigns, along with the peace of mind that they’re dealing with quality brands. Given the convoluted state of the media supply chain, Programmatic Guaranteed presents a refreshing opportunity on both ends.

Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to […]