Nehlsen Know-How

Recent Blogs: Interactive Media

I never believed barcodes would actually be used to scan groceries. I resisted getting a fax machine, because I thought it was a passing trend (well, it was, but not in the way I thought). And when an employee beseeched me to buy computers for the office in 1985, I said exactly what Rutherford B. Hayes said when Bell demonstrated the telephone to him at the White House, “That’s an amazing invention, but who would ever want to use one of them?" The early eighties were a tough time for me technologically. Imagine the struggles I’ve faced in the past three decades.

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

Have you become snowed under when it comes to blogs? Your competitors are blogging and you’ve been told it’s cost-effective, but what exactly is a blog and how can it help you and your business? Read on and we’ll try to dig you out.

Drones are becoming an extremely popular tool in the world of video production and are often referred to as the “unmanned aircraft”. A pilot’s license is required to operate them, but, weighing in at no more than 55 pounds, there is no pilot on deck. The decreasing cost of entry, combined with advances in technology that make them easy to fly, have made drones an attractive addition to video production companies, inspectors, construction managers, manufacturers, emergency rescue crews and hobbyists. They open up a large, new array of video shooting capabilities that would previously be reserved for huge budget shoots.

Mad and mobile aren't your only two choices; let us explain. Earlier this year, we wrote about going mobile and shortly after, Google made an update to its algorithm affecting mobile friendly vs. non-mobile (desktop friendly) websites. It simply stated that mobile (including responsive) websites are more relevant when searched from a smartphone. Meaning, the search engine giant knows when you are searching from a smartphone (honestly, what don’t they know?) and will do its best to serve up mobile-friendly sites most prominently in your search results.