OFMA PRESIDENT FRUSTRATED OVER IMPLEMENTATION OF PSL PLANS

Oakland Football Marketing Association (OFMA) President
Richard Rogers, who has an inventory of 20,000 unsold
Raiders PSLs, "says he could bring the moribund Raiders
marketing effort back to life" if the PSLs were converted
from their original 10-year term to lifetime licenses and
were priced at "market demand," according to Rick DelVecchio
of the S.F. CHRONICLE. Rogers wants the Raiders and the
Oakland-Alameda County Coliseum Authority to join the OFMA
in a market research study on the idea, but he said he's
received no response from either party. Raiders Exec
Assistant Al LoCasale said that the team is against lifetime
PSLs if the price is increased. LoCasale added that the
Coliseum Authority's lawsuit against the team hurts any
joint study: "Makes it extremely difficult to partner with
people who have pulled a gun on you while they were standing
behind you" (S.F. CHRONICLE, 10/9).