Singapore, November 4, 2019 – At in-cosmetics Asia, Clariant will showcase how its “Envisioning Beauty” brand of solutions dedicated to the sustainability and natural aspects of personal care ingredients are working to support Personal Care formulators in differentiating their product offerings.

The modern beauty world is heavily influenced by varying consumer tastes and lifestyle trends that result in sophisticated and individualized needs when it comes to personal care products. The latest ingredients from Clariant successfully capture the market trends by focusing on the specific clusters of: Functional Claims, Sensorial Effects, Naturals and Actives. With these product offerings, Clariant satisfies the dynamic needs of formulators and those of end consumers whether targeting strong believers in natural ingredients offering traditional, indigenous effects or experiential beauty gurus who love to have fun in playing the beauty game.

Sensorial Effects provides the best sensorial cleansing technologies, innovative and transformative textures, combinations of different sensorial profiles and natural alternatives for creating appealing and robust personal care products. For example, Encapsogen™ is Clariant’s innovative encapsulation technology that makes fragrance more long-lasting in shampoo. It allows formulators to satisfy the consumer expectation in sensorial effects of a pleasant smell after each hair wash over a longer period of about 6 to 12 hours.

“With Encapsogen we set a new standard in combining excellent biodegradability with a superior performance of controlled slow release of fragrance. Our customers are thrilled about the possibilities with this microplastic-free technology,” says Guido Appl, Clariant’s Head of Personal Care, Industrial & Home Care, APAC.

Naturals is grouped into two distinct categories of “Origins” and “Green Performers”, where Clariant Naturals celebrates global biodiversity and the magic of local roots by underlining that natural does not mean less sophistication in terms of functionality.

“Origins” gets a boost from Clariant’s partnership with Martina Berto, an Indonesia-based cosmetic producer. With this partnership, Clariant taps into a whole new origin of plants and algae species unique from Java island to explore the local biodiversity and invent new sustainable solutions. The resulting Plantasens Berto range features 12 exotic extracts from local fruits and herbs that are 100% natural and with a rich heritage of cosmetic benefits that include moisturizing, anti-oxidant and whitening.

Plantasens® Flash, under “Green Performers”, are ideal for achieving high Renewable Carbon Index (RCI) formulations with no performance trade-off. The nature-derived Plantasens Flash 80 and Flash 100 are renewable and plant-based lightweight emollients that enable weightless textures and delightful sensory effects as a silicone alternative. They deliver functionality and special sensory effects in multifaceted applications, such as body mousses, shampoos and easy-spreading suncare and make-up via the differentiated claim of “silicone free”.

Clariant partners with natural ingredient suppliers across different parts of the world, from Jeju Island to the Amazonia rainforest. The partnership with Martina Berto from Java Island has helped the company gain access to a host of natural ingredients from all over the world. Solutions developed out of these precious resources have established Clariant as one of the leaders in natural products for the personal care industry today.

A strong pillar of Martina Berto’s commitment is their “Green Movement Program”, which focus on partnering with the local farming community by providing guidance on how to explore the natural resources in a sustainable manner and improving their quality of life.

“The partnership with Martina Berto is another cornerstone of Clariant’s successful journey towards sustainability, paired with social responsibility and deep-rooted local market understanding in Asia,” says Francois Bleger, Head of Clariant Business Unit, Industrial & Consumer Specialty, APAC.

Actives promotes fresh approaches to the dynamic anti-aging segment through the seaweed-based Epseama™ active, which effectively targets the long non-coding skin rejuvenator RNA 886, helping users achieve fewer signs of wrinkles, better skin hydration and faded pigment spots. Epseama derived from the “superfood of the sea,” farmed off the coast of a South Korean island, helps customers differentiate their products by targeting the true reasons for aging: chronoaging, photoaging and inflammaging.

Visitors to in-cosmetics Asia will be able to learn more about Clariant’s natural and sustainability focused approach to formulation at Booth K58 of Bangkok International Trade & Exhibition Centre (BITEC) during the three-day exhibition from November 5-7, 2019 in Bangkok, Thailand.

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