Sales Development/Lead Generation – Funnel and Pipeline Growth​

It’s hard to keep an internal sales development team on point, motivated – how do you keep your team together when the latest, coolest company is trying to pick them off and create a SDR vacuum in your organization? The cycle of keeping SDR managers and reps motivated and trained is arduous. Let us give you the reps, the management and the process and maximize the delivery for you. You focus on the strategic teams and we handle the battle in the trenches.

Let’s face it, experienced inside and field reps don’t always make the best sales development reps, cold callers and lead nurturers. How accurate and reliable are their SFDC notes, activities and processes? We call this “Salesforce.com hygiene” and it’s our bread and butter.

We hold our SDRs to a standard of SFDC hygiene that is unsurpassed. Why? Because we have to provide more visibility to our clients than they are used to. They trust us with their customers and prospects so we show them we know how to handle them better than their own internal team does.With dedicated, well trained SDR teams, a rigorous process, meticulous CRM hygiene and real time reporting of our activity and results, Annuity earns the right to continue working with our clients time after time.

Dedicated Sales Development Teams:

Targeted List Services

Salesforce.com Sales & Lead Flow Design & Implementation

Highly trained US based sales development team

Qualified Leads, Appointments, Lead nurturing, Events

Outbound, Inbound, Phone, Email, Chat

Extension of your Sales Team – Enhancement of your Brand

Value:

Elevate you team to do what you hired them to do: SELL

Deploy a consistent, repeatable world class standard for reaching out and nurturing your prospects

Increase:

Awareness of what leads you have, where they are going, who is handling them, what your prospects want, when they want it

Visibility on activity and performance from lead to quote to close

Flexibility to scale your team quickly and effectively when needed

Accountability for marketing, sales development and sales by implementing a consistent process for everyone (no more one offs)

Responds to web leads – consistently and effectively…every time​Annuity will staff dedicated teams that focus on the entire lead and cold call process. We have developed a strategic methodology of triaging inbound sales leads – consistently ensuring all leads are followed up in a timely, professional manner. Too many times we see “hot leads” from “strategic” prospects languish in lead queues or inboxes of the sales reps who insisted on receiving them and pulling them out of the well-oiled marketing and sales dev process. Annuity can run preemptive and rapid lead triage to make sure these leads get contacted and qualified or at least seen by the people that need to act on them. Those that our team handle get responded to immediately by phone and or email and qualified to standards set out in our engagement. Your funnel fills, your pipeline grows, your sales reps are accountable and the revenue flows.

Leads are qualified, sorted and distributed to the right queues for follow up by sales development, sales, marketing, or even the old circular file if needed.

Annuity does the heavy lifting so your highly paid sales resources can focus on appointments, demos, and closing sales.

Outbound Prospecting, Whitespacing and Inbound Lead Triage and QualificationAnnuity’s dedicated team does the dirty work for your sales team. Using a predefined standard to which we all agree, Annuity will contact, qualify, and set appointments with your prospects for your sales team. Those that don’t materialize, we put them back through our warming and nurturing process to make sure they pop at the right time to hit your funnel when they have an interest, a project, a budget, a need. There are two different models that work perfectly with our lead qualification:

1. Inbound Web Based Leads – Annuity’s honed processes allows us to responds within 5 minutes to each web generated lead that is submitted to your website. We call the number they submitted, ask the qualification questions, and as long as they meet the criteria, Annuity will either schedule a sales opportunity for your team or send a live transfer.

2. Outbound B2B Prospecting & White-spacing - Annuity culls, calls and emails a targeted lead list (cold, trade show, etc.) and doesn’t stop there. We search LinkedIn, leverage the latest sales development tools, and use telesales techniques to find decision makers and influencers who we either qualify to lead standard or with whom we set an appointment. We figuratively knock down doors, circumnavigate gatekeepers and hone in on the decision maker to drum up interest in your company, products and services. The results are qualified leads for your team to close and build a partnership.

Lead Nurturing – More than Cold CallingJust because someone responds to an SDR’s set of questions about interest, need, and budget in the right way, does not automatically mean they qualify as a prospect – the timing could be all wrong for a deal. Annuity has developed and honed a methodology to nurture and warm your not-ready-for-prime-time prospects until they are ready to turn into a client for you.

Through creative scheduling, cadence and content management utilizing the best combination of automation and technology, the Annuity team will nurture your prospects and deliver a new lead or appointment at the optimal time, reducing your sales cycle.​

Events Let our dedicated team of SDRs drive event attendance, fill seats at seminars and dinners, deliver special announcements … you name it. Our reps blend creativity, enthusiasm and knowledge to help you get the right audience to the right events, whenever and wherever you need them.In conjunction with our customer and targeted list services, we can augment your target prospect opportunity to get the right people, the decision makers and influencers in the room to hear your message and bring revenue to the table.