How Permanence started their logo design journey

Company name

Adelaide Clubber

Overview

Adelaide Clubber is a website dedicated to bringing the youth information on events and clubs specific to Adelaide (Australia). We have been around now for 18 months and have built a loyal and steady following in Adelaide.

We are now looking for a complete rebuild of Logo and website to bring AC into the social media/web 2.0 times.

Tell us a bit about who you are and the people you reach

Our target audience is 18 - 30 year old male and females that enjoy the nightlife, attending festivals, events, and clubs. Most users are very internet savvy and up to date with the latest internet / design trends of the web 2.0 world.

Requirements

Ideally the new logo would contain some sort of mascot/symbol that can be applied across merchandise and stationary sets. In our current logo we decided to go with a DJ / Turntables / Equalizer but this can be changed to anything you think is relevant.

Logo must be bold and have an initial impact. I think a stronger font is needed.

Also the city of Adelaide may or may not be incorporated into it somehow.

Like all logos it must be able to work well large or small, colour or black and white etc.

We will require the logo as a vector upon completion of project. Please do not use any stock images or clip art in the logo.

Designers pretty much have a free range with this one! I'm looking for creative ideas!