The idea was to create a scene that has an overwhelming effect on you in the

same way that a movie captures your imagination. A relaxing yet powerful, post

apocalyptic scene where everything has vanished.

The landmarks we once knew are now rubble and the world which we live, where advertising and design visuals are everywhere – are no more. Think Times Square at night and then imagine a world with no advertising or design. Everything we know has been designed, such as famous landmarks, cars, billboards, buildings etc, so a world without design is a world of doom and gloom!!