HootSuite, the maker of a market-leading social media management system, has added Yammer, the private enterprise social network, to its ever-expanding App Directory, allowing users to monitor and reply to their Yammer conversations without leaving the HootSuite dashboard.

By accessing Yammer inside HootSuite’s dashboard, users can view and engage with conversations from their Yammer Main Feed, Inbox and any of their affiliated Groups. Additionally, employees can post new updates, add attachments and search for content across their Yammer networks, without having to launch Yammer in a separate tab. For example, when a community manager notices a customer tweet that requires an immediate response, she can post to her company’s Yammer feed to gather feedback and promptly respond to the customer without leaving the HootSuite dashboard.

Using Yammer within HootSuite

View Feeds: View your Home, Company, Conversations, and Private Messages feeds, in addition to feeds for all Groups you are a member of.

Post Updates and Attachments: Post updates with file attachments to your Company and Group feeds.

View and Reply to Posts: View likes, replies, and attachments for all status updates, then Like and reply to engage with each.

Find Content: Search for content in your networks and groups

Users who spend their time listening and engaging with their audience in HootSuite, and find themselves leaving the dash to collaborate with their colleagues using Yammer can now pull these efforts into one place, saving them time. The integration empowers employees to be more productive, discuss ideas, make decisions faster, and self-organize into teams to take on any business challenge.

“The integration of Yammer demonstrates the increasing role of social collaboration in business. As companies grow, employees become increasingly decentralized from one another and rely on multiple tools like Yammer to work through and complete projects.” says Ryan Holmes, CEO of HootSuite. “Use of social media continues to grow beyond marketing. We see departments including customer service, human resources, sales, public relations and research and development teams are looking to HootSuite for solutions to tackle collaboration problems.”

The HootSuite App Directory increases the functionality of the dashboard to users through tools created by third-party developers. HootSuite makes this easy by allowing developers to create new apps quickly with the available toolkit. Apps are directly integrated into HootSuite streams and give users a customized experience within the social media dashboard. To learn more, visit HootSuite Developers or follow @HootSuite_Apps.