Matt Avery, graphic designer and owner of the design firm Monograph:

Matt Avery

“I played against type for what is expected with a cover design for a big political book like this. The actual cover not only follows the norms for this type of book (straightforward no-nonsense typography, for example) but pushes them to a sort of radical blandness. My version dispenses with norms ... as has the current administration. The book is titled ‘Fire and Fury.’ Why should the cover look so tame?”

“I played against type for what is expected with a cover design for a big political book like this. The actual cover not only follows the norms for this type of book (straightforward no-nonsense typography, for example) but pushes them to a sort of radical blandness. My version dispenses with norms ... as has the current administration. The book is titled ‘Fire and Fury.’ Why should the cover look so tame?”