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Brief course description

In this course you will dive straight into the essentials of multimedia publishing for delivering and positioning new information products in multiple marketplaces. You will learn to structure web, video, graphic design and marketing materials that convert. Learn about info product planning, own media, earned media, paid media, info product copyright, digital packaging, virtual merchandising and distribution. The course includes 10 detailed video lessons with step by step instructions on how to build your info product project from the ground up. Unleash over 100 techniques and methods for rapid prototyping and assembling of complex web production chains. From concept to design and promotion this training course will help you develop an efficient workflow from a creative and technical management perspective.

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(Read more about this course on the official course page.)

David Echeverri bio

Since 1999, I have been been fully devoted to multi-media, digital design projects, from the creative and technical front, to the business unit management level. My work is founded in a solid experience working for marketing agencies, web-communication departments and software development companies. For the past 7 years I have been senior manager and the lead for the implementation of large online business initiatives, including web design for software products, mobile development, graphic design, motion design, video production, sound design, creative advertising, B2B presentations, content development and digital design project planning. Over the years, I have has been collaborating with numerous clients from various industries. Each and every project carried with different communication challenges. To execute these projects, I have successfully utilized various techniques and methods, all of them focused in process improvement, agile product development and rapid delivery of fully integrated, compiling sets of multimedia assets that have resulted in higher conversion rates for the companies I’ve been pleased to work for.