Mark Ridder

MARK@KLEURBLEUR.NL
0031 6 411 99 264
ROTTERDAM

Amsterdam Fashionweek

About Project

Off Schedule opened the Amsterdam Fashionweek with a big event.
The first half of the evening started with a fashion show only for invited guests and press. A big catwalk divided the room in half and large projection screens, projected top side down, were suspended on either side of the catwalk. At the same height as the catwalk. For every designer we made special video content that matched their models. The visuals projected on to the big screen at the back seemed to be 'falling' down on to the screens next to the catwalk.

After this the public could join the big opening ceremony. Smoke was pumped in to the room and the screens were slowly pulled upwards while we were still projecting, giving it an extra wow-effect. During the party these screen served as a second ceiling to make the room more cosy.

KLEURBLEUR DESIGNS VISUAL PRESENCE IN SPACE.

We take visual presence in the broadest meaning of the word ranging from theater
and dance performance to exhibitions and company events.
Meaning that we create a concept together with the client which can include video, light,
set design and everything else necessary to express the wanted identity.
Depending on the needed expression this can vary from a simple minimalistic light show to a vast interactive,
multidisciplinary installation.

Because we also carry out the production, we have the experience to come up with creative, working, reliable solutions.