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Sean Pillot de Chenecey

Sean Pillot de Chenecey

Independent researcher and trend analyst

Sean is a renowned trends consultant – an expert in how consumers are acting and feeling in our age of uncertainty and how brands are reacting in an era of ongoing change.

Sean is an insight/innovation/strategy consultant and renowned public speaker. He’s spent twenty years conducting ethnographic interviews and trend research across Europe, Asia, Russia, North Africa, America and the Middle East; and therefore has first-hand experience of the way contemporary trends impact consumers and brands regarding "Now-Next-Why".

He's consulting for some of the world’s biggest companies in the motor, beauty, drinks, food, retail, IT, fashion, broadcasting, entertainment, finance and hotel sectors, along with numerous NGO and Govt projects, regarding the "Real Now & Potential Next".

A highly sought-after public speaker, Sean has given speeches at international marketing conferences and cutting-edge events for over a decade. He’s appeared on TV- and radioprogrammes, written for numerous business magazines and is a university lecturer on marketing trends.

A successful author, in speeches referencing his book The Post-Truth Business he takes a provocative and inspiring look at how to rebuild brand authenticity and regain consumer trust in the modern business climate of scandal, fake news and disillusionment. His next book Influencers & Revolutionaries looks into how disruptive brands, demanding consumers and catalytic technology are transforming concept creation, product development, brand marketing and company management.

He also runs a research/strategy consultancy (Brand Positive) which has conducted research in Europe, Asia, Russia, Africa, the Middle East and the US for nearly twenty years.

Prior to launching the consultancy, he spent a decade with leading-edge advertising and research agencies in the UK and US. He was Trends Editor of Viewpoint Futures magazine and a founding partner in The Future Laboratory before setting up independently. He continues to link up with agencies and has done so with Ogilvy, Y&R, Mother, Saatchi’s, DLKW, Lowe, FCB, W&K, JWT, McCann’s, TBWA, BBH, Superunion, MWB, CHI & BBDO.