Vegan and Vegetarian Food on the Rise in Germany!

A recent report from Mintel Insights saw a very significant rise in the demand from customers for vegetarian and vegan dishes, with restaurants incorporating that demand into their menus.

Now a report in Germany titled “Industry Report – Vegetarian & Vegan: Fad or Sustainable Growth Momentum?” by the Institute for Trade Research (IFH) Cologne, has reported a very large growth in the vegan food market, with a total sale of €454 million.

The report found that more people were choosing plant-based foods, and even those who were not vegetarian or vegan were still looking to lessen their meat intake. During the last five years alone, sales for meat and dairy alternatives specifically saw an increase, and it was noted that items such as plant-based vegetable spreads, cereals and milk were becoming increasingly popular, seeing an annual growth rate of almost 17 percent.

The report also noted that in addition to vegans and vegetarians in Germany, those with allergies, illnesses, religious restrictions, as well as health-conscious individuals were also opting for more plant-based products, and that there is a large amount of “flexitarians” contributing to the growth as well.

The report concluded stating that the growth in vegetarianism and veganism will continue to rise in the coming years. As Germany is the birthplace of Veganz, an all-vegan supermarket chain, this doesn’t exactly come as a surprise!