India is among the top 10 countries and accounts for two-third of the world's smokers (63.6%) in 2015.

New Delhi: International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma actively participateD in the campaign to help spread awareness to quit tobacco/smoking.

They came together to highlight and appeal to their fans to join the cause and to educate people about 2baconilTM as a solution to help quit tobacco.

India is among the top 10 countries and accounts for two-third of the world's smokers (63.6%) in 2015. In India, Government estimates show over 5,500 youth start tobacco use every day, whereas around 35% of adults consume tobacco in some form or other. Over 25% of females start tobacco use before the age of 15 in the country.

The campaign is unique in nature as it not only raises awareness, but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco.