Adastra Creative seeks partners for Grandpa in My Pocket

Adastra Creative is looking to grow its BAFTA-nominated Grandpa in My Pocket brand as the show reaches its 100th episode in 2014.

The company is on the lookout for partners to expand the pre-school brand across the licensing space.

The show has been sold by DHX Media to over 100 territories worldwide, and Grandpa in My Pocket has already graced iOS apps, audiobooks, books and DVDs.

“Grandpa in My Pocket is a pre-school property that has gone from strength-to-strength, and grown into a major success over the last few years, entertaining a genuinely family-wide audience, and appealing to older and younger siblings, parents and grandparents," said Mellie Buse, co-director of Adastra Creative.

"It is a family entertainment brand that has international appeal and great commercial potential across L&M, with the various themes and values, characters and toy vehicles in the hit show.

"As we approach production on the show’s landmark 100th episode, we are looking for the right partners to work with us on realising its multi-faceted potential as a pre-school brand.”

Grandpa in my Pocket has a focus on 'the importance of teamwork, teaching right from wrong, educating children and helping to develop language and social skills, and encouraging creativity – all with a celebration of family relationships at its heart.'