Types of Incentives

Here's a handy list of incentives to help you think through your your referral program strategy. We'll add some brief comments to help you think this through.

Incentive Structure

No incentive - Yep, this actually works really well. Sometimes your product is so interesting, folks will want to simply spread the word. And you'll want to track referral performance (sign ups, conversions) with the Friendbuy platform. Even if you know for sure you want a referral incentive, it's worth considering a non-incentive program to collect baseline metrics.

Single sided - This is an incentive for the sharer with no incentive for their friend (the referred visitor).

Two-sided (a.k.a. double sided) - This type of program has a referral incentive for the sharer and a conversion incentive for the visitor.

Incentive Types

Loyalty points - If you have an active loyalty program, you can offer points to users who refer friends.