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Ras Al Khaimah Tourism Development Authority announced the opening of its first international representative office in the Czech capital Prague to manage its promotional activities in central and eastern Europe.

The new office is located in one of the main economic, transport, and communication centers in the area, where it will play a vital role in promoting the Ras Al Khaimah tourism destination, and supporting efforts to increase the number of visitors.

The number of visitors from Czech Republic and Hungary increased by 18.4% and 11.4% respectively in 2018, compared to 2017.

Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority, said the new 2019-2021 strategy launched by Ras Al Khaimah recently seeks to attract around 1.5 million visitors to the emirate by 2021, stressing the need for having a strong presence in major markets in order to promote RAK’s diverse activities, and thereby achieve tangible growth in the number of visitors.