Articles

You’re about to meet your ideal customer and you only have 30 seconds to tell them everything about your business. What do you say? Do you start by telling them how you’re family owned? Maybe give them your phone number? Is it a good idea to blurt out the name of...

(This is an article that I wrote many years ago which appears on Dan O'Day's website. It is still relevant and good advice.) Every so often I run into a thread on various boards talking about "small market stations" and their various woes concerning their listening...

I was going to write a nice article about how to write a nice commercial that will produce nice results for your nice client. But, I was distracted by a nice cup of coffee. So instead I set aside my extra large, steaming hot, foamy, almond milk latte in its rustic...