At the beginning of December, Metsä Board was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards for its innovative SkinCare 2.0 gift box design.

Created by Metsä Board’s packaging design team, the new improved SkinCare 2.0 gift box design demonstrates a more environmentally friendly design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. In addition, each box offers an innovative opening and reclosing experience. At the same time each carton has been designed for maximum runnability performance on automated packaging lines.

In addition, the SkinCare 2.0 gift box design also received a Merit Award for Best Creative Printing and a further Merit Award for Best Crafted Book.

Cyril Drouet, design and innovation director at Metsä Board, commented: ‘We are delighted with the recognition that the SkinCare 2.0 gift box design is currently getting. It is a good example of how we want to inspire packaging designers and brand owners with new innovative solutions in packaging design and using renewable materials. We have been fortunate enough to have been previously awarded Champion of Packaging Printing at these prestigious awards and I am very pleased that this tradition of success continues.’

The organisers of the awards include the Graphic Arts Association of Hong Kong, the Hong Kong Publishing Professionals Society, the Hong Kong Trade Development Council and the co-organiser is the Leisure and Cultural Services Department.