Snapchat Launches A New Redesign After Listening To Users' Feedback

Snapchat user growth slows as it reports financial results

Doris Mccormick
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11 May, 2018, 21:37

The revamp of its app, unveiled late previous year, was widely met with a negative response by users, and share prices were sent tumbling when reality star Kylie Jenner voice her disapproval of the new look and layout.

As mentioned above, the original Snapchat redesign was meant to help the service make more money but it seems to have failed spectacularly in that regard.

Snapchat acknowledges that the new look of the app made people feel uncomfortable using it. The radical redesign was launched in last November for added conveniences to newcomers but failed to impress the long-time users.

More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally made a decision to act.

To start, the new layout places Snaps and Chats in chronological order again, while Stories from friends will be placed in the right-hand side of the app once again. This makes it easier to see content from creators and friends' content separately while still being able to keep an eye on it. While the app grew its global users, it made less money per user - resulting in very little growth overall.

However, that is finally changing- with users seeing the update come in today! Snap chief executive Evan Spiegel said that a common complaint about social media was that content by friends was being obscure by content from creators, influencers, and publishers. Kylie Jenner, who expressed her disappointment in Snapchat's new layout via Twitter near the end of February, likely contributed to Snapchat's rather steep stumble.

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