visual identity

henninger turm

Reinterpreting a Frankfurt landmark

The Henninger Turm – built in 1961 as a grain silo for the Henninger-Bräu AG brewery – was a Frankfurt landmark. Its most striking element was the upper section of the building, shaped like a barrel, which housed both an observation platform and a revolving restaurant.

The tower was demolished in 2013 to make way for a residential building 140 meters tall, which was heavily inspired by the distinctive outline of the original tower. The restaurant, 130 meters up, and the observation terrace underneath mean that history lives on in the "barrel".

The distinctive, slender profile of the tower has been incorporated into the graphic design for the signage. The choice of materials and elaborately embellished details underscore the elegance and high quality of the structure.