In the ad – titled "A dramatic surprise on a quiet square" – pedestrians and bikers in "a square where nothing really happens" in Belgium stumbled upon a large red button with a sign pointing to it that reads "Push To Add Drama."

People want drama in their lives, so, naturally, some of these unsuspecting folks pressed the button. Those who pressed the button certainly got what they were looking for as TNT and Duval Guillaume set up an elaborate live action sequence of car crashes, shoot outs, fights, football players saving the day, and a girl in a bikini riding a motorcycle.