Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for all natural, plant-based, child & pet safe, hypoallergenic, and effective household essentials. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Our 10x formula will quickly dislodge stains, eliminate odors, remove residues, and leave your laundry naturally soft and fresh. This product is 99.5% Natural, per Puracy’s ‘What Natural Means to Us’ definition available on our website.