PACKAGING RELAUNCH

Brand: Sloggi
To support the new sloggi men positioning I designed the new regular and hyper packaging.
Designing packaging within a big organisation can be almost rocket science and I started from the product, clustering benefits and reasons why.
Defining what we had to communicate and how according to existing limits like formats, costs and “unpredictable” variables.
Related activities:
+ product structure
+ brand portfolio
+ communication structure
+ packaging design
+ packaging shoot
+ production & supply chain coordination