Basically, an i-doc is an online video story, which has multiple components and lets the user have a high level of involvement and participation. It’s like a documentary video game. Pin Up! The Movie online will have the following components:

A game for first-time users to sort you into various story topics. You’ll be able to reach all of the elements of the film eventually. You’ll just start from different points – and get a log-in so that you can pick up where you left off on multiple visits.

Five to six major story arcs, including pin ups and beauty, subcultures, history and more.

Planned reveals as users work their way through the i-doc. When you make your way through certain sections, new elements are revealed.

A virtual make-up kit, where you can keep track of how far through the story you’ve gotten.

It’s overwhelming – and very exciting. I can’t wait to see how it all develops.

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