History

1992

"Ye Andar Ki Baat Hai"

The first television ad, “Ye Andar Ki Baat Hai”, featuring Sunny Deol was launched. It was an instant success, as it became viral among television viewers across India and also gave Lux Industries Limited a new recognition among other key players in the market.

1993

Going Global

Lux Industries spread its market presence beyond the borders of India as we began exporting our products to global markets such as Middle East, Africa & Europe. In the span of a few years, we have gained a strong foothold in the global hosiery arena and have increased our global exports by over 60%.

1994

Breaking Grounds

In 1994, Lux Industries Limited became the first company in the hosiery segment to hold a conference for its dealers. The conference was organised to discuss business strategies and future plans for the company.

1995

A New Dawn

In the year 1995, Biswanath Hosiery was incorporated into Lux Industries Limited under the leadership of Mr. Ashok Todi and Mr. Pradeep Todi. Lux Industries Limited became the mother company and started marketing its products under the brand name, ‘Lux’, throughout the hosiery market.

1998

First Footprints

Towards the end of the 20th century, Lux Industries Limited started developing its offices throughout the nation. In 1998, the first office in the capital of the nation, Delhi, was established.

2000

The Face of Lux

By the beginning of the 21st century, Lux had become a household name in the nation and one of the most popular brands in the hosiery segment. In 2000, Sunny Deol was signed on as the face of the brand. Since then, he has continued to be the brand ambassador.

2001

A Step towards the Future

We further proved our brand value and importance in the market by incorporating Lux Industries Limited as a public limited company in 2001.

2003

Playing in the Big Leagues

The public listing of the company, in 2001, was closely followed by the launch of the Lux IPO,in 2003. It was massively oversubscribed due to the past growth and the future potential of the company.

2009

Onwards to Success

With consistent consumer satisfaction, Lux Industries witnessed a positive growth of over 100% in just 20 years. Well known for providing premium and comfort innerwear, the quality of its products have been recognised by the top standardization bodies and authorities.

2010

A New Look

Following years of success, we reached another milestone in our journey, as Shahrukh Khan became a part of the Lux family as the brand ambassador for ONN. His presence has added immense value and popularity to the brand.

2013

Budding Alliances

In the sixth season of the Indian Premier League, an immensely popular club cricket tournament, Lux became the comfort partner of two of the most popular teams, Kings XI Punjab and Pune Warriors India. This strengthened the brand image and recall in the minds of consumers, adding immense value to the brand.

2014

Lux Cozi ZEE CINE AWARDS 2014

Strengthening the association with Bollywood fraternity, Lux Cozi signed up to be the title sponsor of the 14th edition of Zee Cine Awards, world’s biggest viewer’s choice awards. It was seen by over 700 million viewers across 168 countries.

2015

Another milestone in the journey

1st December, 2015 is the day to remember in the history of Lux when they officially listed their shares on the prestigious National Stock Exchange (NSE) and added another milestone in their successful journey.

2016

Unremitting Enlargement

The year 2016 mark significant importance as after getting successful response at National Stock Exchange, Lux Industries Limited crossed another landmark in their expedition by listing their shares on Bombay Stock Exchange (BSE).

2017

Suno Toh Apne Dil Ki

Lux Industry signed the heartthrob of Young India - Varun Dhawan, as their new Brand Ambassador for its mother brand LUX Cozi. A new slogan “Suno Toh Apne Dil Ki” was also released to relate the brand with the youth fraternity of the country.

2018

Association with the Megastar

Lux industries achieve another first in hosiery industry as they launched the megastar of Bollywood, Sri Amitabh Bachchan as the brand ambassador for its brands Venus with a brand new TVC.