Comments on: Four Questions For QR Code Designershttps://www.sitepoint.com/four-questions-for-qr-code-designers/
Learn CSS | HTML5 | JavaScript | Wordpress | Tutorials-Web Development | Reference | Books and MoreMon, 14 Aug 2017 11:54:00 +0000hourly1https://wordpress.org/?v=4.8.1By: Emilyhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97884
Thu, 12 Apr 2012 14:40:01 +0000http://www.sitepoint.com/?p=6243#comment-97884Hi there, we use QR codes all the time and use http://www.freeqrcodetracker.com to create AND track our campaigns which is great because we get meaningful stats of when each scan took place all displayed in graphs. This enables you to measure the success of each campaign. You’re given so many extra features too in an easy to use dashboard and it’s all for free. I’d definitely recommend signing up for a free account to see what you think.
]]>By: Rebecca Hadenhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97883
Thu, 29 Mar 2012 11:02:28 +0000http://www.sitepoint.com/?p=6243#comment-97883As commenters have pointed out, it’s all about the value of the destination. QR codes that give people something they actually want — from a book to a gift to additional information that’s useful for them at the time — are going to work better than those that dump people at a company’s homepage. The ad should therefore include a clear message about what people will get if they take the time to scan it.

I bet QR codes outside of elevators would be popular.

]]>By: Judyhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97882
Wed, 28 Mar 2012 18:40:54 +0000http://www.sitepoint.com/?p=6243#comment-97882I have seen QR code used to give discounts at restaurants. Not an orginal idea but every idea builds on another to get public awareness. We as developers use it as a means to fill out surveys.
]]>By: Steve Phttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97881
Thu, 15 Mar 2012 19:26:03 +0000http://www.sitepoint.com/?p=6243#comment-978812-D barcodes, developed by Denso Wave in Japan, are sorely underused. Most advertisers use them simply to invoke a web browser and jump the user to a particular website. A few will use them to invoke an email or texting program to get the user to sign up for something.

However 2-D barcodes currently have a capacity upwards of 7,000 numerals or over 4,000 alpha-numeric characters. That’s over 10 pages of text! The possibilities for that much information contained in such a small area are enormous. Why publishers and game designers haven’t jumped on them is beyond me.

As with many technologies, the limits are with the designers, not the developers.

]]>By: Sheila Hoffmanhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97880
Thu, 15 Mar 2012 14:31:31 +0000http://www.sitepoint.com/?p=6243#comment-97880I’ve seen two good uses of QR recently. The first was a poster on a movie entrance offering FREE Popcorn. You scanned the QR, it asked you to approve posting that you were going to the movies at X on your Facebook or Twitter, then you got a new QR displayed and showed it to the concession stand who scanned your phone and gave you the free popcorn. Slick.

Then I was just at a JambaJuice and they had the QR code artfully embedded in images of fruit. It was the same color as the fruit image so it blended it but was still recognizable (both by humans and the scanner). Each one did something different, signing you up for the newsletter or taking you to nutritional information. Nice implementation.

Being in a high tech town (Seattle) QR is ubiquitous here. Recently when a meeting locale changed at the last minute the posted sign included a QR with a link to directions to the new location. The uses are endless.

]]>By: Dianehttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97879
Thu, 15 Mar 2012 14:06:49 +0000http://www.sitepoint.com/?p=6243#comment-97879Our local cemeteries are placing QR codes onto the headstones. The code will link to the person’s obituary and other pages that the family might add.
]]>By: Lachlanhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97878
Thu, 15 Mar 2012 07:01:45 +0000http://www.sitepoint.com/?p=6243#comment-97878Remember, you can put more than just URLs into QR codes.

For subways without data coverage, maybe try putting some plain text into the QR (“Why hello there!”), or maybe even a VCARD contact (the consumer’s phone will ask to save the contact to their phone’s contact list).

]]>By: Josh Piercehttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97877
Wed, 14 Mar 2012 23:03:15 +0000http://www.sitepoint.com/?p=6243#comment-97877TAGster is working on a great use for QR codes in the digital lost and found space. Our stickers and key ring charms each include a unique ID as well as a unique QR code that acts as a way to instantly notify the owner of a lost item. When someone finds a lost item and wants to notify the owner, they simply scan the QR code, enter some contact info and submit. Within seconds the owner is notified by text, email or automated phone call. TAGster is set to launch in June. http://www.Facebook.com/TAGsterInc
]]>By: Jean-Michel ROBLINhttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97876
Wed, 14 Mar 2012 22:29:11 +0000http://www.sitepoint.com/?p=6243#comment-97876twitter : @ineoscan
Hi,
I read this article with a lot of interrest. It describes the essential ways for the explosion of the QR Code (or wathever other form of “encode or hidden” access) design. So, I would like to expose my thinking and phylosophy.

***QR Code Placement: Peripheral Or Front and Center?***
Defintively, the known brands have already their image in both minds. They have the opportunity to exchange the placement in their ads. 1st Bank (I don’t know who is that) got it for “chocking” the viewers. I choose this way but changing the minds is not an easy way and the next point is fully relative.

***Should You Teach someone to Scan? (sorry, I changed the chapter to avoid any sexist issue***
In my opinion, this is the more important point. On one side, we have both brands usng the “ugly” QR Code and then, badly used (I mean, redirect to main site (to do what????), content not design for mobile, short url not secured, no stats…) . It makes the audience definitively suspecious about the super usage we could make with this (very old ) technology (we can use now thank to our smartphones). Anyway, what we need ?
Imagine, Just one wonder(woman or man) brand who traces the way and make it essential to our life, then a second… it is done. Qr Code besome the way to be fashion.

***Are QR Codes For The Customer, The Company, Or Both?***
Both! However according to all blogs or social threads we can read, QR Code Design (or not designed) can do whatever….. In clear nothing as it is not clearly defined.
Customers can get vouchers or random bonus
Customers can pay the next RIP Steve Jobs book with 3 clicks on Amazon
Customers can scan the wonder super guy (or woman) during the party where everybody wears a tpersonalized tee-shirt
Customers can access to all the Company maketer is able to attract Customers
…
Oops, I forgot the Companies
Companies can download the document instead to have heavy plastic bag on the exibitions
Companies can add contact data into their directory or propose visit card with vcard QR CODE
…
Avove all, companies can follow their QR Code design campaign activities

***Should QR Codes Be Used in Low Bandwidth Areas?**
YES!!!! With texte message only. That is poor for sure. Brands must definitively anticipate theirs campaigns to avoid potential customer frustation…

*** ABout me***
I wll be very glad fpor providing you a personalized QR Code design as a gift. Provide me the few words and graphical identity about you.

Kind regards,

Jean-Michel

]]>By: Mark Slydalehttps://www.sitepoint.com/four-questions-for-qr-code-designers/#comment-97875
Wed, 14 Mar 2012 21:03:01 +0000http://www.sitepoint.com/?p=6243#comment-97875You forgot to include “Why in the hell would you ever suggest using a QR Code?” since this is the most ridiculous fad that is difficult for the user, 95% of people have no idea what they are, and overall the CTA after most of them doesn’t benefit the effort involved in scanning them.
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