I’m a lot of things: writer and editor, friend and daughter, fiancé and partner, aunt, sister, mommy to a doggie. I am a Brooklynite and a former Buffalonian (and even a Bucknellian, by virtue of where I studied). I am a chef, runner, yogi, reader, and lover of cookbooks and travel guides. I am a city person with a…

We get it: No one likes Facebook. Twitter is full of trolls. Social networks can be a pain, but they're also great ways to stay in touch with friends and talk to new people. Even so, every few weeks we hear from someone who wants to just "quit" Facebook altogether. Here's why that's a silly idea, and what you can do…

Professionals know it's important to promote yourself to step up the corporate ladder. But if you think you don't have the time for that, think again. Personal branding expert William Arruda says all you need is nine minutes every day.

I was asked recently to do a workshop at a local college on branding. I agreed with the intention of talking about branding as a meta-concept. Little did I know, that the talk was pre-titled as a part of a larger ongoing series… and the title of the talk I was booked to do was, “Creating Your Own Brand.” My initial…

I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,” he told me. “But most of them aren’t for me—I’m an introvert. Is there anything I can do?” What he didn’t realize is that (like an estimated one-third…

Odds are someone is searching the web for you right now, or at least has looked you up fairly recently. Do you know what they learned? Better yet, do you control the pages and profiles they visited? If not, it's time to take your online reputation into your own hands instead of leaving it to Google. Here's how.

Whether due to modesty, timidity, or just a desire not to annoy anyone, most of us suck at self-promotion. But the fact is, promoting yourself and getting your name out there is an essential part of getting the job you want, making new contacts, building your network, and meeting the people who can help you make the…