Thursday, August 16, 2007

I use a laptop at home - and it's not much good for use as a word processor [bad for your neck/back]. So I thought I'd look for a really cheap PC. One site I arrived on was dixons.co.uk. The 'computing' link on the front page took me to a page that gave me this choice:You will note that 'monitors' has its own section - so I assumed that 'PC and monitor' would be combinations of the two. 'Fraid not - the first seven listed under 'home PCs' were PCs without monitors. Harrumph. But it got worse. Take a look at the page presented [below].

Yep - that's 'sold out' on the first two [the cheapest] and a broken image on the third. The image - or lack thereof - speaks for itself. But the 'sold out'? Its funny, when I was in retail, we often had customers come in and say "that is cheaper at X", so we'd say "why not go buy it there?" - and they'd say "X is out of stock". "Oh", we'd say "that's funny, when we are out of stock ours are MUCH cheaper than X". In other words, if you ain't got it, don't flaunt it.

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when you’re inside the bottle, you can’t read the label ... so get outside the bottle

This blog is simply a marketer’s view of the good, the bad and the ugly of Internet marketing that I come across in my daily life. I do not go looking for them - they come to me [in the case of emails, literally].

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