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Dubbed “Win a Day With Scott Brown,” the campaign promises the winner a “truly behind-the-scenes look” at Brown’s campaign, along with the opportunity to find out what it’s like to be in the shoes of a “nationally watched” candidate.

“You’ll ride with Scott in his truck, grab lunch at Kelly’s Roast Beef, go on the campaign trail, squeeze in a round of bowling and finish out the day with a beer at J.J. Foley’s,” the campaign said in a release Friday.

Brown’s pickup truck played an important role in building the senator’s image leading up to his Jan. 2010 race against Martha Coakley, making frequent appearances alongside him on the campaign trail and making its way into stump speeches.

A donation is not a requirement to enter the image contest — which is open to Massachusetts residents only — but the campaign is encouraging supporters to help build the senator’s war chest by giving $10 or more. The deadline for the entries is April 17, and a winner will be announced the next day.

Brown, who won the special election to replace the late-former Sen. Ted Kennedy, is expected to have a tough race against likely Democratic challenger Elizabeth Warren. A recent poll showed the two running neck and neck in Massachusetts, with many voters still undecided on who they’ll vote for come November.

If there were any justice the winner would be Warren herself, forcing the guy into a private conversation. He'll know afterwards how ill-prepared he is on the real issues. All this guy does is jump to the turtle-face McConnell orders and pander to the press.

Strikes me as very arrogant, contrived and phony. Win a raffle to drive in a pick-up truck with the supposed "regular guy" and go bowling; just like the commoners. The "regular guy" who was a Cosmo boy and represents the wealthy and well to do. Right.