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Jeep

Jeep is a brand of American automobiles that is a mark of Chrysler Group LLC. The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. The first Willys MB Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle(SUV) brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second oldest 4-wheel-drive brand.

Early in 1941,Willys-Overland demonstrated the vehicle’s off-road capability by having it drive up the steps of the United States Capitol, driven by Willy’s test driver Irving "Red" Haussman. He had recently heard soldiers at Fort Holabirdcall it a “jeep”. When asked by Katherine Hillyer of Washington Daily News what it was called, Irving answered, “It's a jeep”.

The original Jeep vehicle that first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II, as well as the post-war period. Many Jeep variants serving similar military and civilian roles have since been created in other nations.

The iconic Jeep brand is recognised the world over — forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA.

Jeep owners have long known that “Go Anywhere, Do Anything” is a way of life — not just a campaign slogan.