It’s the latest in a series of limited edition flavours that the fizzy drink company has released around the world, including Black Cherry (USA), Vanilla (UK, Canada and USA), Orange (UK, Latvia, Russia) and Green Tea (Japan).

Unfortunately, the limited edition ‘world first’ is exclusive to Australia and New Zealand (sadly it won’t be coming to the UK… at least for a little while), and is being released to catch customers Down Under just in time for their summer.

So, why have they bothered to mess with an already perfect formula?

In a statement released by the company, Coca-Cola said that they had noticed a rise in the number of ginger-flavoured drinks being bought in Australia and were keen to cash in on the trend.

(Picture: Coca COla)

According to figures seen by CNBC at Coke’s investor day, the company are hoping that their new product will drive up profits at a time when sales in fizzy drinks have plummeted, thanks to consumers becoming more health conscious.

It’s fair to say though that people can’t decide whether Ginger Coke is great or completely gross.

Some ginger fans were left deeply disappointed

I was so hyped up to try Coke ginger and it is a FAILURE. Give me ginger beer over this garbage. 🚫 #gingersnob