NEW HOLLAND CELEBRATES 120 YEAR ANNIVERSARY

04 August 2015

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2015 is an exciting year for New Holland celebrating its 120th anniversary within the agricultural industry. In 1895, New Holland Machine Company was founded by Abe Zimmerman in New Holland, Pennsylvania. The company was soon manufacturing a small cob mill for on-farm use and the first freeze-proof gasoline engine. They were simple but amazingly ingenious ideas at the time that farmers could easily appreciate.

As the years passed, the innovations continued. The first successful automatic self-tie square baler, which put New Holland on the map, set in motion the company’s reputation as the industry’s hay and forage leader. Through the years, other firsts and countless innovations followed: the first Twin Rotor® combine, and the patented tight-turning SuperSteer™ axle, to name a few. Recently, innovative Precision Land Management technology, Clean Energy Leadership with the cutting-edge Tier 4B HI-eSCR™ engine technology and advances in biomass harvesting and packaging have set New Holland apart.

From its early beginnings, New Holland’s reputation was been built on the foundation of understanding customers’ varying needs and the challenges faced in the paddock. Equipping customers with technologically advanced products and smart solutions that enable them to work more productively, comfortably and efficiently are all important factors for the New Holland brand. At the forefront of all new product releases is ensuring customers have the right solutions to meet their varying needs.

In 1986, New Holland became a world-class full-line company when the Ford Motor Company purchased Sperry New Holland, giving the company its first ever tractor line. The 1990s brought more changes when the company was purchased by Fiat giving New Holland a global presence that carried it into the next century.

Today the New Holland brand is as strong as it’s ever been. With a world class line up of product available and innovative dealerships, like the team at Truck and Tractor, on hand to not only help you find the right machine for your requirements but also offer first class parts and service support. With three branches throughout the Southern Highlands Truck & Tractor have all your needs covered not matter what your requirements.

Earlier this year New Holland Agriculture extended its Forage Cruiser range at the top end with the flagship model, the FR920, which takes foraging to a new level. High capacity and productivity result from the powerful new engine and improved feeding, while the industry-leading HydroLoc™ technology delivers best-in-class chop quality.