ACE HARDWARE: THE PAINT STUDIO

In 2017, I lead the complete redesign of The Paint Studio, Ace Hardware's project based paint sub brand. The redesign included adding several useful tools to the site along with moving it to a modern mobile friendly framework.

After a brief discovery period, we identified some insights based on competitive analysis to inform what content types would be featured on the redesigned site. Calculators, Tips and Quizzes to help customers plan their paint projects were concepted and developed adding value to the product.

The meat of the new experience is a completely reimagined color browsing engine, delivering on the client ask to allow customers to browse all paint types together regardless of brand.

The final browse experience gives the user a myriad of powerful filtering and grouping tools to create the perfect palette.