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More than 500 dogs being trucked to a slaughterhouse in China were freed from that fate when an animal activist spotted the truck transporting them on the highway, went on line and used social media to arrange an impromptu blockade.

Around 200 people helped block the truck at a toll booth for 15 hours — until they were able to negotiate the dogs’ release for $17,000, saving the dogs from being slaughtered and served as food.

While farm-raised dogs are traditionally eaten in China and some other Asian countries, the man who arranged the spontaneous road block over the Twitter-like social media site Sina Weibo, in addition to being an animal activist, reportedly suspected they were stolen.

After spotting a truck packed with hundreds of whimpering dogs on a Beijing highway, he put out a call begging fellow animal lovers to come and help him force the driver to release the animals.

Many of the animals were dehydrated, injured and suffering from a virus; at least 68 have been hospitalized, and one has died, the Associated Press reports. Video footage taken Tuesday showed the animals barking and whining in cramped metal crates.

“They were squeezing and pressing on each other and some were biting and fighting, and I saw some were injured or sick,” said Li Wei, manager of Capital Animal Welfare Association and one of the people who participated in the rescue. Li said at least one dog had died in the truck.

The rescue was remarkable on several levels. It was a rare successful case of social activism in China, a sign that new sensibilities are rising when it comes to dogs, and that the traditional practice of eating them is, for many, intolerable.

China has no animal protection laws for dogs or livestock, but animal welfare movements are growing there and in much of Asia.

The activists reached an agreement with the driver to purchase the dogs for about $17,000 dollars — most of which was contributed by a pet company and an animal protection foundation, Li said.

AP reports that dozens of volunteers have flocked to the Dongxing Animal Hospital in Beijing where they are helping to clean cages and mop floors. Sixty-eight dogs were at the hospital, many of them bandaged and hooked up to intravenous drips. Most were severely dehydrated and some had parvovirus.

The rest of the dogs have been taken to a property on the northern outskirts of Beijing where Li’s group is caring for them.

“When I saw the poor dogs on Twitter, I cried and cried, but I thought there was no way they could stop the truck. So I was very surprised when they did it and I wanted to help,” said Chen Yang, 30, a woman who tended to a dog that had given birth to four puppies just after the rescue.

The volunteer response indicates a growing awareness for animal rights, said Lu Yunfeng, a sociology professor at Peking University.

“Dogs were historically on the food list in China and South Korea, while they were loved in Western countries,” Lu said.

But in China, “as people became well-off, they had money to raise dogs, and while raising these dogs, they developed feelings for dogs,” he said.