Simon Maxwell, Executive Chair of CDKN, offers a five-point plan on how to win the public and policy argument on climate change. Maxwell argues that a plan is necessary because climate change policy is contested, and – like all policy – has winners and losers. The five points are: 1) Find a simple way to tell the story; 2) create a positive message on the transformational benefits of taking action; 3) craft a policy package that aids transition and helps losers; 4) build a leadership group that will deliver a long-term consensus; and 5) focus relentlessly on implementation.