E.Leclerc Strengthens Polish Private Brand Portfolio

France-based retailer E.Leclerc has announced plans to strengthen their Private Brand portfolio in Poland, aiming to grow penetration of its own brands to between 40-60%. Private Brand currently accounts for 18% of sales at the retailer\’s Polish stores.

The retailer recently introduced their own Bio Village and Marque Repère labels in the Polish stores, emphasizing cheese, frozen foods, wine, and fish.

E.Leclerc entered the Polish market in 1995 and currently operates 40 stores.

Kim Justen is a freelance writer and corporate communications consultant with over 15 years of writing and editing experience. When not helping companies and authors formulate their messages, she writes romance novels. Over the years she has worked with companies like Sara Lee, Hanes and Lowe’s Home Improvement as well as several non-profit organizations.

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