That's the tactic French ad agency BETC Paris took today when it released a video to accompnay its jarring pro bono ad campaign,“Bruises” that advocates for domestic abuse victims.

The video shows a public demonstration on Nov. 25 where dozens of women, painted with realistic facial bruises walk in silence near the Pompidou Center in Paris. Suddenly they drop to the floor. Onlookers take photos with their mobile phones, others walk over the demonstrators -- ignoring them completely. At the end, a French banner is shown saying, "In a single year, 122 women die after experiencing domestic violence."

Last month, BETC Paris published three images in conjunction with the Nov. 25 International Day for the Elimination of Violence against Women and in partnership with nonprofit Ni Putes Ni Soumises, which stands for Neither Whores Nor Submissives.