On its centennial in 2015, Deluxe Corp., long known as a maker of checks, needed a major brand transformation. The company made a bold bet with the “Small Business Revolution,” spotlighting small businesses rather than Deluxe itself. Next, recognizing that small businesses are especially under siege in small towns, the company launched the Small Business Revolution — Main Street show, which each season gives one small town and its small businesses a $500,000 makeover. In this session, learn how Deluxe transformed its brand while transforming communities and how all companies can do well by doing good.

Bio:

Amanda’s career started at top ad agencies Fallon, Cohn & Wolfe London and McCann with campaigns for over a dozen brands such as Virgin Mobile, Reebok, NYSE, Colgate-Palmolive, H&R Block and her favorite client of all time – BMW on breakthrough work like the BMW Films. She then carved out a niche as an “intrapreneur,” cultivating creativity from the inside out at General Mills, Allianz and UnitedHealth Group. Amanda also serves on the boards of the Children’s Cancer Research Fund, Make-A-Wish, the Children’s Theatre Company, the Ordway, the Women’s Business Development Center Chicago and the Association of National Advertisers. She’s a trusted media source and a sought-after speaker, sharing her belief that all brands can “Do Well By Doing Good,” when they go beyond brand purpose and take meaningful brand action.