About us

Hello!

How exciting to introduce you to Gray Label: organic apparel for the little minimalist. Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids aged zero to ten.

At Gray Label, children are central to everything we do. We believe children have a primary right to be regarded and respected as the person they are. Children’s fashion shouldn’t define a child’s identity, but leave room for who he or she really is.

We like simplicity in a world that is overloaded with bright colours, ‘cute’ teddies and busy prints. And we’re glad to see that more and more people are becoming aware of the significant effects that the textile industry has on our environment.

Our products are made from 100% organic cotton and GOTS certified. From harvesting the raw material through environmentally and socially responsible manufacturing, GOTS provides a credible and ensured organic status.

The collection consist of a year-round range of high-quality, minimalistic
and soft-tone coloured essentials that are contemporary yet timeless, with new designs added continuously. We only use the softest jersey and fleece cotton, to ensure everyday comfort and practicality.

Besides garments, we also design minimalistic articles with easy to play, fantasy boosting and organically produced elements. Our aim is to complete the universes of as many little minimalists from all over the world as possible.

We hope your little one enjoys Gray Label’s creations as much as we love making them!