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19.
Understanding users is
the foundation of UCD
It is a bad idea to ask
users what they want.
WHAT do we
ask them?!

20.
What do you ask?
Ask about: Do not ask:
• Users’ general goals
• Activities related to
interest area
Difficulties,
frustrations (what’s
easy/difficult)
• What do you want?
• How would you
design it?

21.
Let’s try it out
Its goal
seems to
be to
make
teachers
look
STUPID.
Meet every
teacher’s
enemy.

22.
Teacher’s enemy:
How many PhDs does it take to get it
to work???!!

23.
Teacher’s enemy:
Your goal:
• Make it better
• Help the teacher not look stupid

26.
How about: Ask nothing, just
observe: • What visual info does the teacher
share? How? Projector,
handouts, etc.?
• How is the teacher using the
current system? Difficulties?
What works well?
• How about the students? Can
they see well? Are they paying
attention?

29.
How about: Ride with people &
observe: • How do they use existing
devices?
• What other devices do they use?
• How distracted are drivers?
• What do they want to do/know
but can’t with existing devices?
• What’s too dangerous?

30.
= Observation
Observation is one of the most
valuable techniques for user
research.

41.
Surveys can
work, too.
But we prefer in-depth qualitative
research that provides detail, nuance,
& context, not just a number.

42.
In-depth qualitative research
that provides detail, nuance,
& context, not just a number
really helps to
Understand the users

43.
Understanding users is the foundation of UCD.
Remember
Users are not designers.
Don’t ask users what they want.
Understand them so well that you know what
they need – sometimes better than they do.