Beyond Sushi: A Digital Development

Brand Overview

Beyond Sushi is a healthy lifestyle brand offering a fresh approach to traditional sushi. Husband and wife owners, Guy and Tali Vaknin have created a 100% vegan sushi eatery with two locations in Manhattan. "I wanted to offer patrons a unique and exciting 'experience' when dining at Beyond Sushi", quotes Guy Vaknin, "an enticing and ethical way of eating well while nourishing your body and soul". At Beyond Sushi, we strive to promote an all natural diet by pairing locally grown, fresh ingredients together and crafting delectable works of art, each bite being consistent with the last. Beyond Sushi commits to a sustainable & cruelty-free environment with an excellence in customer service.

Powered by Guy and Tali Vaknin, a passionate husband-and-wife duo, created Beyond Sushi with the vision of popularizing a wholesome, plant-based diet. "It is enormously rewarding to encourage a compassionate way of eating. Enjoying a vegan or vegetarian diet is in no way limiting, in fact, it is quite liberating,” says Guy.

Beyond Sushi fuses unconventional pairings of fruits, vegetables, and whole grains and combines them ingeniously into a nourishing sushi roll. "You do not have to be vegan to enjoy our menu,” says Tali, "It's all about detoxing from our daily eating habits, reducing our ecological footprint, and ensuring environmental sustainability.”

Beyond Sushi: Mobile App

I was tasked with handling the UI/UX aspects of the Beyond Sushi mobile app. Similarly to simple and delicious vegan sushi offered at this New York boutique restaurant, I approached the design of this app with a simplistic, clean and down-to-earth aesthetics. No flashiness and no clutter of content. This app is meant to set the backdrop on which the colorful and tasty vegan sushi is presented.

Product Key Features:

Online Ordering

Rewards System

Social Media Sharing

Store Locator

Payment

My goal for this app was to ascertain ease of use for customers while allowing Beyond Sushi to start establishing their customer database. Membership enrollment and management were prioritized and decidedly integrated early on into the app's flow. I utilized wire-framing to quickly map out the information structure and flow for the 5 main key features. Additionally, "planned repetition" was emphasized in the development process as it aimed to enhance the ease in "Online Ordering" for customers and ultimately to bring more business to Beyond Sushi.