We talked to Dany Sanz – the creator and artistic director for MAKE UP FOR EVER – about what the LIFE IS A STAGE philosophy means to her and what inspires her.

"LIFE IS A STAGE"

We talked to Dany Sanz – the creator and artistic director for MAKE UP FOR EVER – about what the LIFE IS A STAGE philosophy means to her and what inspires her.

MAKE UP FOR EVER : What does “Life is a stage” mean to you and where did this philosophy come from?

Dany Sanz : Life is a Stage is a very important and meaningful philosophy in my life.
I’ve always been involved in the “stage” scene either on stage, off stage or backstage. I studied in art, and various other subjects and I always felt that there were two artistic Danys: The internal one and the external one that the world would see. It has always been important for me to imagine myself in these two different roles. When I founded MAKE UP FOR EVER, I discovered the reality of being an actress and I decided that the best place for me was backstage, preparing all the performers for their on stage experience. When we opened our first MAKE UP FOR EVER Boutique in a department store I discovered the strong parallel between being on stage and being back stage and that this philosophy was in fact a part of every woman’s reality. Similar to a theatre production, women prepare themselves and apply their make up to step on their life’s stage to perform each and everyday. Being able to provide them with the tools and education to prepare for their everyday show gave me great pleasure and so the philosophy of Life is a Stage was born.

MAKE UP FOR EVER : Who does “Life is a stage” apply to?

Dany Sanz : I believe that this philosophy applies to everyone. We all have different aspects of our life that require small transformations, which often begin in the “makeup room”. Putting your best face forward allows you to conquer the world (or your stage!) in a bigger way you ever thought imaginable.

MAKE UP FOR EVER : What inspires you to live your life like a performance each day?

Dany Sanz : Each day is a performance. I look at the ladies around me in admiration as they present themselves on life’s stage in full attire and makeup. I look at them and I realize that to be alive is to perform. As performers, we require energy to face our audience each and every day. When you wake up in the morning and step out of your bed you must have one project in mind, something to look forward to, something to achieve. Without this internal energy, life isn’t possible. Let yourself put your best show on each and every day.

MAKE UP FOR EVER : What inspires you when it comes to your creative process?

Dany Sanz : I am forever inspired by the human beings that surround me. When I decided to take on the challenge of launching a makeup brand over 30 years ago, I realized that you need inspiration to create, but more importantly you need to create something useful. To analyze what is useful you need to observe the everyday woman and the pros in the community. I would evaluate what they needed to make their performance the best one possible then begin the creation process.