"Project Panther" - Divestiture of the PDR Business

My first tour of duty with PDR ended in 1998. I left as a product manager. I returned ten years later as the VP, Product Management. I was a member of a five person team (see image) that was tasked with getting this business back on track and selling it off to a strategic or private equity buyer. The five us developed a plan that included an expanded database of drug labels, innovative mobile and web offerings, and a compelling value proposition for pharma. In the end, Thomson Reuters received multiple bids and sold the PDR business to Lee Equity Partners.