London - Fossil Group is ramping up its current wearable offering, as the
company is set to expand its smartwatch collection in 2018. The group will
add 9 news brands to its smartwatch lineup of Google Android Wear.

The expansion builds on Fossil Group current offering of smartwatch options
for five brands, which includes Diesel, Emporio Armani, Fossil, Michael
Kors and Misfit. These brands are set to offer customers new smart watches
in time for fall and holiday 2017.

Fossil Group expand fashion smartwatch brands with Google Android

Following the brand expansion, Fossil Group will offer 300 styles of
smartwatches powered by Google Android Wear for 14 different brands by the
end of the year. New brands to offer smartwatches powered by Google Android
Wear include Tory Burch, Marc Jacobs, Kate Spade New York, DKNY, Emporio
Armani and Armani Exchange.

The new expansion further solidifies Fossil Group and Google position as
market leaders in 'fashion-first smart watches' stated the company.
Wearables remain the fastest growing segment for Fossil Group, according to
Greg McKelvey, chief strategy and digital officer at Fossil Group. Over
past 12 months alone Fossil Group has doubled its points of distribution
for its connected devices and more than doubled its sales of wearables.

"Customer demand is strong and getting stronger, and we're just on the
front end of this business evolution," McKelvey said. "Clearly, this
distinct combination of the best design and the best tech is winning with
fashion-conscious consumers, especially our female customers who were long
neglected by other wearables brands."

Fossil Group introduced its 2017 smartwatch lineup earlier this year, which
are all compatible with iOS and Android phones. The new range of
smartwatches allows users to customize their watch face displays, create
new shortcuts to other apps, music, and more.

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"Our partnership with Fossil Group has been a driving force for the growth
of Android Wear's device portfolio, which has allowed us to offer users
choices and diversity," added David Singleton, vice president of Android
engineering at Google. "We are thrilled to continue the partnership into
2018 and implement new ways to connect fashion and technology."

Fossil Group currently offers more hybrid and touchscreen smartwatch
options than any company in the world as it is active in 50 countries
across 21 languages.