Vision Mission and Values

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As Silicon Valley’s largest and oldest public university, San Jose State University
has been serving the educational needs of our community and its global marketplace
since 1857. Founded in 1928, the College of Business has been accredited since 1967
by the AACSB International, the world’s preeminent accreditation body for business
schools. We are the largest provider of business graduates to Silicon Valley and
a major contributor to what the Valley is today.

VISION, MISSION AND VALUES

VISION

Our College powers Silicon Valley by serving the global and diverse demands of this
dynamic and innovative business environment. We provide a 21st century education to enable the success of our students, employers, and the community.

MISSION

We are the institution of opportunity in Silicon Valley, educating future leaders
through experiential learning and character development in a global business community
and by conducting research that contributes to business theory, practice and education.

CORE VALUES

ExcellenceWe are driven by standards of excellence in teaching, research and service.

EthicsWe set the highest standards of academic and professional behavior to encourage social
responsibility

EntrepreneurshipWe foster a culture of innovation and creativity

Engagement We build a culture that values diversity, open communication, and collaboration

IMPLICATIONS OF OUR MISSION

Institution of opportunity

We offer a high-value quality education that empowers both working and full-time students,
of all ages and diverse backgrounds, to transform their lives.

Experiential student learning

We educate students using innovative pedagogies and experiential learning, through
engagement with local and global businesses and communities, professional development,
and cross-cultural experiences.

21st century education

We create a technology-mediated learning environment and continuously improve and
develop programs that engage, impact, and add value to both business and society.

Leadership in a Global Business community

We provide a talent pool, idea leadership, and business community engagement through
our institutes and centers of excellence that support Silicon Valley’s growth in the global marketplace.

Research

Our diverse faculty focuses on research and professional engagement that impact the
theory and practice of business and education in Silicon Valley and beyond.