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Under: Diversified

"Organizations have this notion that selling is about 'I get something from you and therefore I win,' but it's ultimately about service," Daniel Pink wrote in his book, To Sell is Human: The Surprising Truth About Moving Others." You have to understand that what you're doing when selling is in some ways noble."

As a volunteer usher at local theaters, I am often being advised to always smile, be helpful and provide information when asked. "You're the face of our theater," a house manager will tell us. "You're the ones interacting with our customers."