Microsoft has been promoting its latest and greatest Edge browser in every way possible – what’s a better way to make people use the browser than adding exclusive features?

Starting today, Netflix users will be able to stream content in 4K UHD – but only if they are using Microsoft Edge. Note that not all content is available either – not every show or movie is available in 4K UHD.

This is an odd announcement, to say the least; Netflix has an app of its own in the Windows Store, which – surprisingly – does not support 4K playback. It’s strange to see Microsoft promoting 4K playback with Edge, rather than nudging Netflix into updating their dated app for Windows.

The app features a UI that was built per the Windows 8 design guidelines, and hasn’t been updated in years – it works, but the UI is dated and fails to be as intuitive as the website.

There’s a catch as well: the 4K playback will only work if you have a 7th generation Intel Core processor, anything before that is not supported. You will also, of course, need a 4K UHD-compatible display, to be able to watch the content as intended.

You will also require the highest-tier Netflix plan to be able to stream the 4K content – the standard plan does not support 4K UHD streaming.