Byron

Bursting Back with Beer

If you live in the UK, you’ve heard of Byron - the premier chain of top notch burger spots. For the last decade, Byron has built a small empire of restaurants - selling authenticity, transparency and good tasting British beef to millions of customers. Burgers that aren’t bad (they’re EPIC) which people love, but they’ve been a little bashful about their beer and it was time to relaunch their beer menu. This menu consisted of some of the most popular craft beers in the country - including Punk, Elvis Juice and 8 Ball. The new menu was also supplemented by Byron’s own Byron Lager and Byron Pale Ale – brewed by Camden Town Brewery.

Tommy was brought on to launch this new beer menu with a bright, bubbly and fresh creative style that suited the brand and beers of Byron. Once developed, Byron’s beer menus were rubber stamped by Mark Dredge - renowned craft beer author and expert in all things ale. Online that stamp of approval continued, a social creative campaign with Tommy’s own creative twist for all the lovers of real craft beer.

Project
Social Content

Client
Byron Hamburgers

The question

How do you relaunch a brand new beer menu for one of the nation's most loved burger chains?

The answer

Tickle the tastebuds, a feast for the eyes, social creative that makes you bonkers about Byron.