Alicia Keys joined BlackBerry the day the company debuted its new
BlackBerry 10 operating system. But BB10 and the devices it ran
on turned out to be a dud. Since then, BlackBerry failed at an
attempt to go private. Its CEO Thorsten Heins stepped down. Now
the company is focusing more on its enterprise business and
selling phones in emerging markets like Indonesia.

Keys was effectively a celebrity spokesperson for the brand more
than she was a regular 9-to-5 employee. In fact, she was
busted tweeting from an iPhone shortly after she took on her
gig at BlackBerry. (She claimed her account
was hacked though.)

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