#m3santa campaign for betterment of society: Meizu

Under this campaign, Meizu posted various specially created creative and quotes on its social media handles including Facebook, Instagram and Twitter and encouraged its fanbase to further share, like, retweet, and comment on such posts.ET Bureau | December 26, 2016, 16:23 IST

Mumbai: Chinese smartphone brand Meizu recently concluded a three-day-long digital campaign #m3santa in partnership with Gavaksh NGO, which was started on 22nd December 2016.

“All such initiatives at Meizu help us to further reinforce our responsibilities towards the betterment of society,” Leon Zhang, South Asia Marketing Head, Meizu said in a statement.

Under this campaign, Meizu posted various specially created creative and quotes on its social media handles including Facebook, Instagram and Twitter and encouraged its fanbase to further share, like, retweet, and comment on such posts.

Meizu pledged to donate a fund of the same amount as of consolidated count figure of all such reactions including shares, likes and retweets.

Meizu has also announced the name of three most active participants who would be given out gift vouchers.

Several people ET spoke with about Ericsson’s India operations, including its current and former employees, said the Stockholm-based firm has reduced headcount in the last one year or so across functions, in line with its global restructuring.