Charlie Rosehttp://www.businessinsider.com/category/charlie-rose
en-usFri, 09 Dec 2016 11:45:51 -0500Fri, 09 Dec 2016 11:45:51 -0500The latest news on Charlie Rose from Business Insiderhttp://static3.businessinsider.com/assets/images/bilogo-250x36-wide-rev.pngBusiness Insiderhttp://www.businessinsider.com
http://www.businessinsider.com/amy-schumer-comedian-kurt-metzger-rape-scandal-2016-8Amy Schumer opens up about the rape comments that rocked the comedy worldhttp://www.businessinsider.com/amy-schumer-comedian-kurt-metzger-rape-scandal-2016-8
Fri, 19 Aug 2016 14:47:20 -0400Jason Guerrasio
<p><img style="float:right;" src="http://static1.businessinsider.com/image/56a11943c08a809b088bb3ce-1020/amyschumer.jpg" alt="amy schumer" data-mce-source="Getty"></p><p>While on a press tour for her book, "The Girl with the Lower Back Tattoo," Amy Schumer has had to address the comments about rape made by one of her "Inside Amy Schumer" writers.</p>
<p>And now she's talking about the controversy in more detail with Charlie Rose, and why she thinks people should be more focused on the larger issue: the alleged rape.</p>
<p>Earlier this week, comedian Kurt Metzger posted comments on his Facebook page (he's since deleted it) <a href="http://www.businessinsider.com/amy-schumer-tweet-show-over-2016-8">defending an alleged rapist</a>. Metzger has starred in episodes of Schumer's Comedy Central show "Inside Amy Schumer" and has writing credits on the show.</p>
<p>Fans of Schumer contacted her on social media asking her to fire Metzger. Schumer responded with this tweet:</p>
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I didn't fire Kurt. He isn't a writer for my show because we aren't making the show anymore. There are no writers for it. </p>— Amy Schumer (@amyschumer) <a href="https://twitter.com/mims/statuses/766104853898727424">August 18, 2016</a>
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<p>This led many to think Schumer was saying the show was done for good, but she cleared that up with another tweet:</p>
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<a href="https://twitter.com/hashtag/InsideAmySchumer?src=hash">#InsideAmySchumer</a> is not cancelled. <a href="https://twitter.com/ComedyCentral">@ComedyCentral</a> has provided us with a wonderful home and we couldn't be happier there. I am just touring </p>— Amy Schumer (@amyschumer) <a href="https://twitter.com/mims/statuses/766282230742286336">August 18, 2016</a>
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<p>An excerpt of her interview with Rose, which will air on Friday night, is online, and it shows her talking about why Metzger has been an important part of her show, and she points out that she's asked him to stop with his Facebook rants.</p>
<p>"Kurt's my friend," she told Rose. "I love him. I'm not on Facebook, so I don't read his crazy rants. Like he just — he gets something from going after people, making them mad. That is not representative of me at all. I — and, you know, I've asked him, just, 'Can you just stop?' Because it comes back to me."</p>
<p>Schumer objected to the fact that "the focus is on him rather than on ... the real main problem."</p>
<p>"You mean a smart understanding of what rape has become," Rose said.</p>
<p>That is indeed what she meant.</p>
<p>"To focus your energy on online trolling, if I did that, I wouldn't get anything done," Schumer said. "Let's focus on actually getting the problem done."</p>
<p>Watch the Charlie Rose clip:</p>
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<iframe width="560" height="315" src="//www.youtube.com/embed/0MwLOq1mU74" frameborder="0" allowfullscreen></iframe>
</div></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/donald-trump-cameos-2016-8" >The 18 most memorable times Donald Trump made a cameo in movies and TV</a></strong></p>
<p><a href="http://www.businessinsider.com/amy-schumer-comedian-kurt-metzger-rape-scandal-2016-8#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/most-realistic-movie-psychopath-2016-12">Psychiatrists studied 400 movies to find the most realistic psychopath</a></p> http://www.businessinsider.com/apples-stock-price-before-and-after-tim-cook-tv-appearances-2016-5Here's what happens to Apple's stock price every time Tim Cook goes on TV (AAPL)http://www.businessinsider.com/apples-stock-price-before-and-after-tim-cook-tv-appearances-2016-5
Fri, 13 May 2016 18:04:10 -0400Matt Rosoff
<p>Can going on TV help your company's stock price? Apparently so, if you're Apple CEO Tim Cook.</p>
<p>That's the conclusion drawn by Bernstein analyst Toni Sacconaghi in a note this week. He looked at&nbsp;Tim Cook's seven TV appearances since he took over as CEO, including two with CNBC's Jim Cramer and two on Charlie Rose.</p>
<p>On average, he found,&nbsp;Apple's share price had been underperforming the market by more than 4% two weeks before Cook's appearances. But the stock started outperforming after the appearances and continued to outperform for&nbsp;the following month.</p>
<p><img src="http://static5.businessinsider.com/image/57364c8591058427008c2d74-1200-900/cotd-051316.jpeg" alt="COTD 051316" data-mce-source="Bernstein" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/why-amazon-is-launching-video-direct-2016-5" >Here's why Amazon is suddenly taking on YouTube</a></strong></p>
<p><a href="http://www.businessinsider.com/apples-stock-price-before-and-after-tim-cook-tv-appearances-2016-5#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/taylor-swift-apple-music-ad-2016-4">Taylor Swift rapped and then fell off a treadmill in a new Apple Music ad</a></p> http://www.businessinsider.com/charlie-rose-bernie-sanders-hillary-qualified-2016-4Charlie Rose to Bernie Sanders: Why can't you just say that Hillary Clinton is qualified?http://www.businessinsider.com/charlie-rose-bernie-sanders-hillary-qualified-2016-4
Fri, 08 Apr 2016 10:34:38 -0400Pamela Engel
<p><img style="float:right;" src="http://static6.businessinsider.com/image/5707b80c91058428008bb78f-1411-1058/screenshot%202016-04-08%2009.50.00.png" alt="Charlie Rose Bernie Sanders" data-mce-source="Screenshot/CBS News"></p><p>Anchor Charlie Rose confronted Bernie Sanders <a href="http://www.cbsnews.com/news/bernie-sanders-i-attacked-hillary-clinton-because-she-attacked-me/">in a CBS News interview on Thursday</a>, asking why he couldn't definitively say that his Democratic rival, Hillary Clinton, is qualified for the presidency.</p>
<p>The Vermont senator was asked whether he really believes Clinton is not qualified for the presidency — <a href="http://www.businessinsider.com/bernie-sanders-hillary-clinton-unqualified-2016-4">a possibility he raised this week</a> after Clinton and her team questioned <a href="http://www.businessinsider.com/hillary-clinton-bernie-sanders-guns-daily-news-2016-4" target="_blank">whether Sanders was prepared for the White House</a> — Sanders essentially suggested his attacks stemmed from Clinton's comments.</p>
<p>He responded to Rose's question with: "Well, does Secretary Clinton believe that I am unqualified to be president?"</p>
<p>Rose then asked Sanders: "Why can't you simply say yes?"</p>
<p>"She has a first-rate résumé in terms of a life in public service," Rose noted. "She's one of the most qualified people to run."</p>
<p>Sanders acknowledged Clinton's experience and intellect but said that Clinton attacked him first.</p>
<p>"You know, I have some experience too," he said. "I have a pretty good record in Congress, as a senator, as a mayor. I think I am qualified to be president. And so to answer your question, you're right. We should not get into this tit for tat."</p>
<p>Sanders later said that if Clinton won the Democratic nomination for president, for which she is currently the frontrunner, he would support her.</p>
<p>Earlier this week, Sanders suggested Clinton wasn't qualified for the presidency because she supported a free-trade agreement with Panama.<span> The Sanders campaign dubbed it as "a trade pact exploited by wealthy individuals and profitable corporations to avoid paying taxes." On Sunday, the massive Panama Papers document leak revealed how wealthy individuals used a Panamanian law firm to avoid paying taxes.</span></p>
<p>"I don't think you are qualified if you supported the Panama free-trade agreement, something I very strongly opposed, which has made it easier for wealthy people and corporations all over the world to avoid paying taxes owed to their countries," Sanders said in the Wednesday press release, which quoted him at a rally.</p>
<p>He also criticized Clinton and her super PAC for taking money from Wall Street banks and special-interest groups, for voting in favor of going to war in Iraq, and for supporting other free-trade agreements.</p>
<p>Sanders' attacks came after Clinton questioned his qualifications for the Oval Office. But her campaign stressed that she never personally made that argument.</p>
<p>Instead, Clinton <a href="http://www.businessinsider.com/hillary-clinton-bernie-sanders-wall-street-interview-2016-4">said</a> Sanders "hadn't done his homework" on banking policy and questioned whether he could deliver on his campaign promises to better the US economy.</p>
<h2>Here's the full video of the Sanders interview with Rose:</h2>
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</div></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/bernie-sanders-hillary-clinton-unqualified-2016-4" >Bernie Sanders unloads on Hillary Clinton: 'I don't think you are qualified ...'</a></strong></p>
<p><a href="http://www.businessinsider.com/charlie-rose-bernie-sanders-hillary-qualified-2016-4#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/bernie-sanders-rant-hillary-clinton-2016-4">Watch Bernie Sanders rant on why Hillary Clinton isn’t qualified to be president</a></p> http://www.businessinsider.com/sean-penn-says-he-isnt-fearful-of-his-life-2016-1After interviewing 'El Chapo,' Sean Penn says he isn't fearful for his lifehttp://www.businessinsider.com/sean-penn-says-he-isnt-fearful-of-his-life-2016-1
Fri, 15 Jan 2016 12:01:00 -0500Jeremy Bender
<p><img style="float:right;" src="http://static5.businessinsider.com/image/56991099c08a8036008b9e12-831-597/screen shot 2016-01-15 at 10.29.51 am.png" alt="sean penn cbs" data-mce-source="Screen grab/CBS" data-link="http://www.cbsnews.com/news/el-chapo-guzman-sean-penn-talks-about-controversial-secret-interview-with-mexican-drug-lord/" /></p><p>Speaking to Charlie Rose in an interview for this Sunday's "<a href="http://www.cbsnews.com/news/el-chapo-guzman-sean-penn-talks-about-controversial-secret-interview-with-mexican-drug-lord/" target="_blank">60 Minutes</a>," Sean Penn told the host how he felt that the Mexican government was intentionally placing him in the&nbsp;crosshairs of the notorious Mexican Sinaloa Cartel.&nbsp;</p>
<p>Penn, who wrote an <a href="http://www.businessinsider.com/senn-penn-drank-tequila-with-el-chapo-in-a-mexican-jungle-while-he-was-still-on-the-run-from-authorities-2016-1" target="_blank">article</a> for Rolling Stone about the Mexican drug war and was able to interview then fugitive Sinaloa drug kingpin&nbsp;Joaquin "El Chapo" Guzman, <a href="http://www.cbsnews.com/news/el-chapo-guzman-sean-penn-talks-about-controversial-secret-interview-with-mexican-drug-lord/">told</a> Rose that Mexico was&nbsp;using his interview as a scapegoat in order to pin the blame.</p>
<p>Penn also said that the Mexican government was creating a "myth" in which his visit was pivotal for&nbsp;the capture of El Chapo.</p>
<p>But Penn insists that, in fact, his interview had nothing to do with the drug lord's capture and that the Mexican government was blaming him as a face saving measure and an attempt to incur the cartel's wrath against the actor.&nbsp;</p>
<p><span>"We know that the Mexican government, they were clearly very humiliated by the notion that someone found him before they did," Penn told <a href="http://www.cbsnews.com/news/el-chapo-guzman-sean-penn-talks-about-controversial-secret-interview-with-mexican-drug-lord/">Rose</a>. </span></p>
<p><span>"Well, nobody found him before they did. We didn't -- we're not smarter than the DEA or the Mexican intelligence. We had a contact upon which we were able to facilitate an invitation."</span></p>
<p>Rose then asked Penn if he thought that Mexico intentionally released information saying that he was "essential" to the capture in order to "see you blamed and put you at risk."&nbsp;</p>
<p><img style="float:right;" src="http://static2.businessinsider.com/image/56929133c08a809e2f8b5c31-3600-2700/three.jpg" alt="el chapo kate del castillo sean penn" data-mce-source="Reuters/Getty Images/Amanda Macias/Business Insider" />Penn replied "yes." Rose then asked if the Mexican government "wanted to encourage the cartel to put you in their crosshairs."&nbsp;Penn again replied&nbsp;"yes."</p>
<p>However, the actor&nbsp;said he did not fear for his life.&nbsp;</p>
<p>Penn was able to secure the interview with El Chapo on October 2, 2015 through the <a href="http://www.businessinsider.com/sean-penn-on-el-chapo-meeting-my-article-failed-2016-1">facilitation</a> of Mexican actress Kate del Castillo.&nbsp;</p>
<p>El Chapo&nbsp;was captured in the Mexican city of Los Mochis on <a href="http://www.businessinsider.com/el-chapo-caught-mexican-president-2016-1" target="_blank">January 8</a> following a shootout with&nbsp;<span>Mexican marines, US Drug Enforcement Administration&nbsp;agents, and US&nbsp;Marshals.</span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/sean-penn-on-el-chapo-meeting-my-article-failed-2016-1" >Sean Penn says he has a 'terrible regret' about El Chapo meeting: 'My article failed'</a></strong></p>
<p><a href="http://www.businessinsider.com/sean-penn-says-he-isnt-fearful-of-his-life-2016-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/el-chapo-shirt-flying-off-shelves-2016-1">A shirt made famous by a drug lord is flying off shelves</a></p> http://www.businessinsider.com/sean-penn-on-el-chapo-meeting-my-article-failed-2016-1Sean Penn says he has a 'terrible regret' about 'El Chapo' meeting: 'My article failed'http://www.businessinsider.com/sean-penn-on-el-chapo-meeting-my-article-failed-2016-1
Fri, 15 Jan 2016 09:58:08 -0500Jethro Nededog
<p><img style="float:right;" src="http://static4.businessinsider.com/image/56990312c08a809e2f8b73d1-907-680/sean%20penn%20el%20chapo%20charlie%20rose%20cbs%20news.png" alt="sean penn el chapo charlie rose cbs news" data-mce-source="CBS News"></p><p>Sean Penn says he has a "terrible regret" about his secret meeting with El Chapo and the resulting <a href="http://www.businessinsider.com/senn-penn-drank-tequila-with-el-chapo-in-a-mexican-jungle-while-he-was-still-on-the-run-from-authorities-2016-1" target="_blank">Rolling Stone article</a> that stunned the world when it came out about a week ago: that it didn't achieve his desired goal.</p>
<p>"My article has failed. Let me be clear, my article has failed," he told Charlie Rose on Friday's "<a href="http://www.cbsnews.com/news/el-chapo-guzman-sean-penn-talks-about-controversial-secret-interview-with-mexican-drug-lord/" target="_blank">CBS This Morning</a>," his <a href="http://www.businessinsider.com/charlie-rose-interview-with-sean-penn-about-el-chapo-2016-1" target="_blank">first interview</a> about the meeting.</p>
<p>Penn was able to interview the Mexican drug lord through an actress. Months later, Joaqu<span>í</span>n "El Chapo" Guzm<span>á</span>n was <a href="http://www.businessinsider.com/el-chapo-caught-mexican-president-2016-1">captured</a>.</p>
<p>But the <a href="http://www.businessinsider.com/5-reasons-sean-penn-failed-as-a-journalist-in-his-el-chapo-interview-2016-1">conversation that followed</a> the article, Penn believes, wasn't focused on the war on drugs as he had hoped.</p>
<p><span>"Let's go to the big picture of what we all want," Penn told Rose. "We all want this drug problem to stop. We all want the killings in Chicago to stop. We are the consumer. Whether you agree with Sean Penn or not, there is a complicity there. And if you are in the moral right, or on the far left, just as many of your children are doing these drugs. And how much time have they spent in the last week, since this article came out, talking about that? One percent?"</span></p>
<p><span>In the interview with Rose, Penn also pushed back against the suggestion that his secret meeting <a href="http://www.businessinsider.com/senn-penn-drank-tequila-with-el-chapo-in-a-mexican-jungle-while-he-was-still-on-the-run-from-authorities-2016-1">led authorities to El Chapo</a>, saying, "<span>There is this myth about the visit that we made, my colleagues and I, that it was — as the attorney general of Mexico is quoted — 'essential' to his capture.</span></span></p>
<p><span><span>"We had met with him many weeks ago, on October 2. In a place nowhere near where he was captured," Penn went on.</span></span></p>
<p>Authorities <a href="http://america.aljazeera.com/articles/2016/1/10/actor-sean-penns-interview-with-el-chapo-led-to-drug-lords-capture.html" target="_blank">said</a> they had knowledge of Penn's trip, which allowed them to limit the area in which they could find the drug leader.</p>
<p>The actor landed the meeting with the help of <a href="http://www.businessinsider.com/meet-the-mexican-actress-who-brokered-interview-with-el-chapo-2016-1" target="_blank">Kate del Castillo</a>, whom Rose said Guzm<span>á</span>n "<a href="http://www.businessinsider.com/afp-guzman-actress-talked-of-dream-meeting-in-texts-2016-1">was smitten with</a>."</p>
<p>Penn said he thought Mexican authorities were making the claim out of embarrassment.</p>
<p><span>"We know that the Mexican government ... They were clearly very humiliated by the notion that someone found him before they did," he said.</span></p>
<p>More excerpts from the interview will air on "CBS Evening News" and "60 Minutes," and it will air in full on Rose's PBS show.</p>
<p><strong>Watch the interview below:</strong></p>
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<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="620" height="387" allowfullscreen="true" allowscriptaccess="always" flashvars="pType=embed&amp;si=254&amp;pid=Btpl1nDxxAa7&amp;uuid=5bd4af63-45b1-44c8-af84-1b19b7178dbf&amp;url=http://www.cbsnews.com/videos/sean-penn-breaks-his-silence-on-controversial-el-chapo-meeting"></embed><div class="cbs-resources">
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</div></strong></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/afp-guzman-actress-talked-of-dream-meeting-in-texts-2016-1" >'I'll take care of you:' and more flirty text messages between 'El Chapo' and Mexican actress Kate del Castillo</a></strong></p>
<p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/sean-penn-says-he-isnt-fearful-of-his-life-2016-1" >After interviewing 'El Chapo,' Sean Penn says he isn't fearful for his life</a></strong></p>
<p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/el-chapos-lawyer-wants-sean-penn-to-testify-2016-1" >'El Chapo' lawyer: Sean Penn lied when he reported drug lord said he is world's foremost drugs trafficker</a></strong></p>
<p><a href="http://www.businessinsider.com/sean-penn-on-el-chapo-meeting-my-article-failed-2016-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/el-chapo-sean-penn-interview-rolling-stone-mexico-joaquin-guzman-loera-2016-1">Here’s footage from the Sean Penn interview that helped Mexican forces recapture El Chapo</a></p> http://www.businessinsider.com/charlie-rose-interview-with-sean-penn-about-el-chapo-2016-1Charlie Rose lands first interview with Sean Penn about his El Chapo meeting and says he has a 'thousand questions'http://www.businessinsider.com/charlie-rose-interview-with-sean-penn-about-el-chapo-2016-1
Tue, 12 Jan 2016 15:05:45 -0500Jethro Nededog
<p><img style="float:right;" src="http://static2.businessinsider.com/image/56955d1fe6183e1d008b8d20-1200-900/getty images charlie rose tca sean penn copy.jpg" alt="Getty Images charlie rose tca sean penn copy" data-mce-source="Getty Images" /></p><p>Charlie Rose has landed the first television interview with Sean Penn since Rolling Stone published the actor's story about his secret meeting&nbsp;with Mexican drug cartel leader El Chapo.</p>
<p>The "CBS This Morning" host&nbsp;made the announcement during Tuesday's Television Critics Association press tour in Los Angeles. The host said he had met with Penn on Monday night.</p>
<p><span>&ldquo;We are planning to do an interview about his experience and what happened to him and I look forward to that,&nbsp;as soon as all the things can be worked out,&rdquo; Rose said. &ldquo;We&rsquo;ll be able to sit down and I have a thousand questions for Sean. It&rsquo;s a remarkable story.&rdquo;</span></p>
<p><span>When asked for more information about what he would discuss with Penn, Rose said only that he didn't want to comment ahead of the interview. He also said that he didn't discuss the topic at length with Penn, as the actor asked him to save it for the show.</span></p>
<p><span>Penn&nbsp;made headlines, and faced a lot of criticism, over the weekend for&nbsp;<a href="http://www.businessinsider.com/senn-penn-drank-tequila-with-el-chapo-in-a-mexican-jungle-while-he-was-still-on-the-run-from-authorities-2016-1" target="_blank">a Rolling Stone story detailing his secret meeting</a> with<span> Joaqu&iacute;n "El Chapo" Guzman last year</span>. That face-to-face would later help authorities capture Guzman.</span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/senn-penn-drank-tequila-with-el-chapo-in-a-mexican-jungle-while-he-was-still-on-the-run-from-authorities-2016-1" >Sean Penn drank tequila with 'El Chapo' in a Mexican jungle — and it may have led to his capture</a></strong></p>
<p><a href="http://www.businessinsider.com/charlie-rose-interview-with-sean-penn-about-el-chapo-2016-1#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/el-chapo-sean-penn-interview-rolling-stone-mexico-joaquin-guzman-loera-2016-1">Here’s footage from the Sean Penn interview that helped Mexican forces recapture El Chapo</a></p> http://www.businessinsider.com/obama-doesnt-think-trump-is-going-to-be-president-2015-10OBAMA: Trump is a 'classic reality TV character' who won't win the presidencyhttp://www.businessinsider.com/obama-doesnt-think-trump-is-going-to-be-president-2015-10
Tue, 13 Oct 2015 10:31:43 -0400Adam Banicki and Jacob Shamsian
<p class="p1"><span class="s1">During a "60 Minutes" interview, President Barack Obama told Steve Kroft that he doesn't see Donald Trump becoming the next president of the United States. </span></p>
<p class="p1"><span class="s1">Calling Trump a "<span>classic reality TV character," he admitted that the</span></span><span style="line-height: 1.5em;">&nbsp;Republican frontrunner was tapping into a real "anti-immigrant sentiment" with GOP voters, but that ultimately he was unlikely to win.</span></p>
<p class="p2"><span class="s2"><em>Story by </em><a href="http://www.businessinsider.com/author/jacob-shamsian"><span class="s3"><em>Jacob Shamsian</em></span></a><em> and editing by </em><a href="http://www.businessinsider.com/author/adam-banicki"><span class="s3"><em>Adam Banicki</em></span></a><em>.</em></span></p><p><strong>INSIDER is on Facebook&nbsp;<a href="https://www.facebook.com/thisisinsider" >Follow us here</a></strong></p>
<p><a href="http://www.businessinsider.com/obama-doesnt-think-trump-is-going-to-be-president-2015-10#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/larry-david-net-worth-2015-3Larry David thinks reports about his massive net worth are 'absurd'http://www.businessinsider.com/larry-david-net-worth-2015-3
Sun, 08 Mar 2015 08:24:00 -0400Aly Weisman
<p><img src="http://static2.businessinsider.com/image/54f616bc69beddbe7cd23755-1200-600/larry-david-60-minutes.png" border="0" alt="Larry David 60 Minutes"></p><p>In a new <a href="http://www.cbsnews.com/news/larry-david-60-minutes-charlie-rose/" target="_blank">"60 Minutes" interview</a> with Charlie Rose, "Seinfeld" cocreator, writer, and producer Larry David revealed the one big way in which the hit NBC comedy changed his life.</p>
<p>"It gave me money," David said of the sitcom that ran from 1989 to 1998. "It gave me something that I didn't have, but not in the way that people think it's a total transformation. I still, to this day, couldn't walk up to a woman at a bar and say hello."</p>
<p><img style="float:right;" src="http://static2.businessinsider.com/image/54f617ca69bedd1e7dd23756-1200-924/larry-david-jerry-seinfeld-1.jpg" border="0" alt="Larry David Jerry Seinfeld">Today, "Seinfeld" is still syndicated on many TV channels. After the show ended in 1998, Larry David created and starred in "Curb Your Enthusiasm" on HBO in 1999. The show went on to run for eight seasons and <a href="http://www.imdb.com/title/tt0264235/awards?ref_=tt_awd" target="_blank">win a Golden Globe</a> for best comedy TV series.</p>
<p>Between the two hit shows and a <a href="http://www.vulture.com/2014/06/breaking-down-the-seinfeld-economy.html" target="_blank">massive "Seinfeld" syndication deal</a> (the sitcom has reportedly <a href="http://www.prnewswire.com/news-releases/seinfeld-co-creators-are-americas-wealthiest-comedians-220312711.html" target="_blank">netted $3.1 billion in fees for reruns on US TV channels)</a> it has been estimated that David's net worth was around $900 million.</p>
<p>When David and his wife of 14 years divorced in 2007, his fortune (no matter what it was exactly) was halved, thanks to <a href="http://www.divorcenet.com/resources/divorce/marital-property-division/california-divorce-dividing-pr" target="_blank">California divorce laws</a>. Today, the TV creator-comedian-actor's net worth is reported to be about <a href="http://www.celebritynetworth.com/richest-celebrities/richest-comedians/larry-david-net-worth/" target="_blank">$400 million</a>. On Sunday's "60 Minutes," Charlie Rose said David's net worth is closer to $500 million.</p>
<p>But David vehemently disputed rumors of his net worth to Rose during the segment.</p>
<p>In a clip available only on the <a href="http://www.cbsnews.com/news/larry-david-60-minutes-charlie-rose/" target="_blank">CBS website</a>, David insists "the figures that I read about the amount of money that I've made are so ridiculous, and it's absurd. It's unseemly, I don't have that kind of money!"</p>
<p>"My wife took half of it in the divorce," David confirmed.</p>
<p><img style="float:right;" src="http://static3.businessinsider.com/image/54f6190b6bb3f74d14d2375a-1200-924/larry-david-laurie-david.jpg" border="0" alt="Larry David Laurie David"></p>
<p>When Rose asked if that was because he is generous, David responded, "No, that's the law."</p>
<p>Rose then asked if he would have preferred to have given her less, to which he replied: "Perhaps, who knows. No, after what I put her through I want her to be happy. It's not an easy job to be with me. I don't think of other people."</p>
<p>Getting back to his net worth, David says he finds the reports of his finances "embarrassing."</p>
<p>While he says "I honestly don't know" how much "Seinfeld" has earned in syndication, David admits, "I have a lot of money" but still says "the figures out there are crazy."</p>
<p>Rose tried to press David on an exact amount, telling his interview subject that he was worth "more than $500 million."</p>
<p>"Are you talking about me personally? Are you kidding me? Again, that's just nuts," replied David. "No, it's not [$500M]. And mind your own goddamn business."</p>
<p>This isn't the first time David has publicly denied his alleged net worth.</p>
<p>In 2011, he told <a href="http://www.rollingstone.com/movies/news/larry-david-talks-dating-post-divorce-seinfeld-and-wealth-20110720" target="_blank">Rolling Stone</a>:</p>
<p style="padding-left: 30px;">I don’t have anything near what I’m reputed to have. My wife got half of it, the whole thing is ridiculous, and yet people are obsessed with the fact that I’ve made millions of dollars from syndication.</p>
<p style="padding-left: 30px;">It's okay for all these other people you've interviewed to have it, but not me? Jerry's not getting asked about how much money he has. Only I am. It comes down to, 'Jerry deserves it, he starred in it, you got lucky!'… It doesn't suit me, that's why, it's uncharacteristic for a person with my personality to have it, that's what's askew, right? Something's off, and I agree with you. I shouldn't! It's an anomaly!</p>
<p>David said that as he grew richer he developed an allergy to caviar, which "was the perfect metaphor for my life."</p>
<p><a href="http://www.celebritynetworth.com/richest-celebrities/richest-comedians/larry-david-net-worth/" target="_blank">Celebrity Net Worth</a> notes of David's massive fortune:</p>
<p style="padding-left: 30px;">The real windfall came when Seinfeld was sold in to syndication to Columbia Tristar. The day Seinfeld was sold into syndication Larry earned an estimated $650 million. Add to that his prior personal fortune of $30 million plus all the money he has earned since starring in Curb and Larry is a very happy man. Another great annuity for David has been the periodic releases of Seinfeld DVD box sets. Every few years a new season is unleashed to a frenzied public with a huge marketing blitz. DVD sales can easily add another $40-50 million to Larry's bottom line.</p>
<p>But before he was rolling in the bucks, David told "60 Minutes" he worked a number of odd jobs, including chauffeur, taxi driver, paralegal, and bra salesman, which ended up being the premise of a "Seinfeld" episode.</p>
<p><img src="http://static2.businessinsider.com/image/54f61adfecad04223838ff49-1200-600/seinfeld-george-costanza-bras.png" border="0" alt="Seinfeld george costanza bras"> Watch Larry David discuss the rumors about his wealth below:</p>
<div><div>
<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="425" height="279" allowfullscreen="true" allowscriptaccess="always" flashvars="pType=embed&amp;si=254&amp;pid=bl2NL5J8cLOO&amp;url=http://www.cbsnews.com/videos/who-is-larry-david"></embed>
</div></div>
<p class="embed-spacer"><br>Now watch David's full interview with Charlie Rose on "60 Minutes."</p>
<div><div>
<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="425" height="279" allowfullscreen="true" allowscriptaccess="always" flashvars="pType=embed&amp;si=254&amp;pid=DHwW1yK7jRJn&amp;url=http://www.cbsnews.com/videos/who-is-larry-david"></embed>
</div></div>
<p class="embed-spacer"></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/jerry-seinfeld-and-larry-david-on-snls-40th-anniversary-special-2015-2" >Jerry Seinfeld and Larry David stole the show on SNL's 40th-anniversary special</a></strong></p>
<p><a href="http://www.businessinsider.com/larry-david-net-worth-2015-3#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/nicholas-carlson-marissa-mayer-fun-facts-snl-2015-3">3 things you didn't know about Marissa Mayer</a></p> http://www.businessinsider.com/larry-david-net-worth-2015-3Larry David thinks reports about his massive net worth are 'absurd'http://www.businessinsider.com/larry-david-net-worth-2015-3
Tue, 03 Mar 2015 16:00:00 -0500Aly Weisman
<p><img src="http://static2.businessinsider.com/image/54f616bc69beddbe7cd23755-1200-600/larry-david-60-minutes.png" border="0" alt="Larry David 60 Minutes"></p><p>In a new <a href="http://www.cbsnews.com/news/larry-david-60-minutes-charlie-rose/" target="_blank">"60 Minutes" interview</a> with Charlie Rose, "Seinfeld" cocreator, writer, and producer Larry David revealed the one big way in which the hit NBC comedy changed his life.</p>
<p>"It gave me money," David said of the sitcom that ran from 1989 to 1998. "It gave me something that I didn't have, but not in the way that people think it's a total transformation. I still, to this day, couldn't walk up to a woman at a bar and say hello."</p>
<p><img style="float:right;" src="http://static2.businessinsider.com/image/54f617ca69bedd1e7dd23756-1200-924/larry-david-jerry-seinfeld-1.jpg" border="0" alt="Larry David Jerry Seinfeld">Today, "Seinfeld" is still syndicated on many TV channels. After the show ended in 1998, Larry David created and starred in "Curb Your Enthusiasm" on HBO in 1999. The show went on to run for eight seasons and <a href="http://www.imdb.com/title/tt0264235/awards?ref_=tt_awd" target="_blank">win a Golden Globe</a> for best comedy TV series.</p>
<p>Between the two hit shows and a <a href="http://www.vulture.com/2014/06/breaking-down-the-seinfeld-economy.html" target="_blank">massive "Seinfeld" syndication deal</a> (the sitcom has reportedly <a href="http://www.prnewswire.com/news-releases/seinfeld-co-creators-are-americas-wealthiest-comedians-220312711.html" target="_blank">netted $3.1 billion in fees for reruns on US TV channels)</a> it has been estimated that David's net worth was around $900 million.</p>
<p>When David and his wife of 14 years divorced in 2007, his fortune (no matter what it was exactly) was halved, thanks to <a href="http://www.divorcenet.com/resources/divorce/marital-property-division/california-divorce-dividing-pr" target="_blank">California divorce laws</a>. Today, the TV creator-comedian-actor's net worth is reported to be about <a href="http://www.celebritynetworth.com/richest-celebrities/richest-comedians/larry-david-net-worth/" target="_blank">$400 million</a>. On Sunday's "60 Minutes," Charlie Rose said David's net worth is closer to $500 million.</p>
<p>But David vehemently disputed rumors of his net worth to Rose during the segment.</p>
<p>In a clip available only on the <a href="http://www.cbsnews.com/news/larry-david-60-minutes-charlie-rose/" target="_blank">CBS website</a>, David insists "the figures that I read about the amount of money that I've made are so ridiculous, and it's absurd. It's unseemly, I don't have that kind of money!"</p>
<p>"My wife took half of it in the divorce," David confirmed.</p>
<p><img style="float:right;" src="http://static3.businessinsider.com/image/54f6190b6bb3f74d14d2375a-1200-924/larry-david-laurie-david.jpg" border="0" alt="Larry David Laurie David"></p>
<p>When Rose asked if that was because he is generous, David responded, "No, that's the law."</p>
<p>Rose then asked if he would have preferred to have given her less, to which he replied: "Perhaps, who knows. No, after what I put her through I want her to be happy. It's not an easy job to be with me. I don't think of other people."</p>
<p>Getting back to his net worth, David says he finds the reports of his finances "embarrassing."</p>
<p>While he says "I honestly don't know" how much "Seinfeld" has earned in syndication, David admits, "I have a lot of money" but still says "the figures out there are crazy."</p>
<p>Rose tried to press David on an exact amount, telling his interview subject that he was worth "more than $500 million."</p>
<p>"Are you talking about me personally? Are you kidding me? Again, that's just nuts," replied David. "No, it's not [$500M]. And mind your own goddamn business."</p>
<p>This isn't the first time David has publicly denied his alleged net worth.</p>
<p>In 2011, he told <a href="http://www.rollingstone.com/movies/news/larry-david-talks-dating-post-divorce-seinfeld-and-wealth-20110720" target="_blank">Rolling Stone</a>:</p>
<p style="padding-left: 30px;">I don’t have anything near what I’m reputed to have. My wife got half of it, the whole thing is ridiculous, and yet people are obsessed with the fact that I’ve made millions of dollars from syndication.</p>
<p style="padding-left: 30px;">It's okay for all these other people you've interviewed to have it, but not me? Jerry's not getting asked about how much money he has. Only I am. It comes down to, 'Jerry deserves it, he starred in it, you got lucky!'… It doesn't suit me, that's why, it's uncharacteristic for a person with my personality to have it, that's what's askew, right? Something's off, and I agree with you. I shouldn't! It's an anomaly!</p>
<p>David said that as he grew richer he developed an allergy to caviar, which "was the perfect metaphor for my life."</p>
<p><a href="http://www.celebritynetworth.com/richest-celebrities/richest-comedians/larry-david-net-worth/" target="_blank">Celebrity Net Worth</a> notes of David's massive fortune:</p>
<p style="padding-left: 30px;">The real windfall came when Seinfeld was sold in to syndication to Columbia Tristar. The day Seinfeld was sold into syndication Larry earned an estimated $650 million. Add to that his prior personal fortune of $30 million plus all the money he has earned since starring in Curb and Larry is a very happy man. Another great annuity for David has been the periodic releases of Seinfeld DVD box sets. Every few years a new season is unleashed to a frenzied public with a huge marketing blitz. DVD sales can easily add another $40-50 million to Larry's bottom line.</p>
<p>But before he was rolling in the bucks, David told "60 Minutes" he worked a number of odd jobs, including chauffeur, taxi driver, paralegal, and bra salesman, which ended up being the premise of a "Seinfeld" episode.</p>
<p><img src="http://static2.businessinsider.com/image/54f61adfecad04223838ff49-1200-600/seinfeld-george-costanza-bras.png" border="0" alt="Seinfeld george costanza bras"> Watch Larry David discuss the rumors about his wealth below:</p>
<div><div>
<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="425" height="279" allowfullscreen="true" allowscriptaccess="always" flashvars="pType=embed&amp;si=254&amp;pid=bl2NL5J8cLOO&amp;url=http://www.cbsnews.com/videos/who-is-larry-david"></embed>
</div></div>
<p class="embed-spacer"><br>Now watch David's full interview with Charlie Rose on "60 Minutes."</p>
<div><div>
<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="425" height="279" allowfullscreen="true" allowscriptaccess="always" flashvars="pType=embed&amp;si=254&amp;pid=DHwW1yK7jRJn&amp;url=http://www.cbsnews.com/videos/who-is-larry-david"></embed>
</div></div>
<p class="embed-spacer"></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/jerry-seinfeld-and-larry-david-on-snls-40th-anniversary-special-2015-2" >Jerry Seinfeld and Larry David stole the show on SNL's 40th-anniversary special</a></strong></p>
<p><a href="http://www.businessinsider.com/larry-david-net-worth-2015-3#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/nicholas-carlson-marissa-mayer-fun-facts-snl-2015-3">3 things you didn't know about Marissa Mayer</a></p> http://www.businessinsider.com/melinda-gates-you-have-to-let-your-heart-break-to-take-on-poverty-2015-1Melinda Gates: 'You Have To Let Your Heart Break' To Take On Povertyhttp://www.businessinsider.com/melinda-gates-you-have-to-let-your-heart-break-to-take-on-poverty-2015-1
Wed, 21 Jan 2015 20:36:00 -0500Sam Colt
<p><img style="float:right;" src="http://static3.businessinsider.com/image/54c04d646da8117c1bdac330-480-/melinda-gates-11.jpg" border="0" alt="Melinda Gates" width="480"></p><p></p>
<p>Bill and Melinda Gates <a href="https://www.youtube.com/watch?v=MuxOoyBkNJM&amp;feature=youtu.be">sat down with Charlie Rose</a> on Wednesday, where the couple talked the compassion needed to impact global poverty.</p>
<p>"I think you have to go to these places and you have to let your heart break," said Melinda Gates.</p>
<p>Gates described the need to envision life from the perspective of those she wanted to help.</p>
<p>"You have to say to yourself, 'What if I was born in these circumstances?' 'What length would I go to to feed my children?'" she said.</p>
<p>Gates said imagining a child dying from malaria underscored the enormity of the challenge poverty poses.</p>
<p>"You say to yourself, 'My gosh, we have to save not just that child, but 600,00 children.' And that can be done."</p>
<p>The <a href="http://www.gatesfoundation.org/">Bill and Melinda Gates Foundation</a> supports a wide array of global health and development initiatives, including combating malaria.</p>
<p><span>The full interview with Bill and Melinda Gates airs on PBS on Wednesday and on Bloomberg TV on Thursday.</span></p>
<p>Watch a clip from the interview:</p>
<div><div>
<iframe width="560" height="315" src="//www.youtube.com/embed/MuxOoyBkNJM" frameborder="0" allowfullscreen></iframe>
</div></div>
<p class="embed-spacer"></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/bill-gates-favorite-books-2014-10" >9 Books Bill Gates Thinks Everyone Should Read</a></strong></p>
<p><a href="http://www.businessinsider.com/melinda-gates-you-have-to-let-your-heart-break-to-take-on-poverty-2015-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/michael-brown-parents-talk-to-charlie-rose-pbs-2014-11Michael Brown's Mother Says He Was 'Running For His Life'http://www.businessinsider.com/michael-brown-parents-talk-to-charlie-rose-pbs-2014-11
Wed, 26 Nov 2014 21:14:00 -0500Sam Colt
<p><img style="float:right;" src="http://static1.businessinsider.com/image/54768146eab8ea8d22b21366-480-/michael-brown-mom-lesley-mcspadden.png" alt="Michael Brown Mom Lesley McSpadden" border="0" width="480"></p><p></p>
<p>Michael Brown's parents <span style="color: #000000;"><a href="https://www.youtube.com/watch?v=2bOJaNmkAvY">sat down with PBS' Charlie Rose</a> on Wednesday.</span></p>
<p><span style="color: #000000;">In the conversation, Brown's mother, Lesley McSpadden, said that her son was "running for his life" after an altercation with Ferguson Officer Darren Wilson, an event that eventually led to the teenager's death.</span></p>
<p><span style="line-height: 1.5em; color: #000000;">St. Louis prosecutor Robert McCullough announced Monday that <a href="http://www.businessinsider.com/ferguson-police-officer-darren-wilson-not-indicted-2014-11">a</a></span><span style="line-height: 1.5em; color: #000000;"><a href="http://www.businessinsider.com/ferguson-police-officer-darren-wilson-not-indicted-2014-11"> grand jury had decided not to indict Wilson</a>, prompting nationwide <a href="http://www.businessinsider.com/dramatic-videos-show-the-chaos-in-ferguson-monday-night-2014-11">rioting</a>.</span></p>
<p><span style="line-height: 1.5em;">“My son was running for his life, and as his father has said before, he’s had a conversation with him about how to deal with the authorities if you’re approached," said <span>McSpadden.</span> "Which is to obey, basically. If they ask you to do something you have to do it. I believe that [Wilson] asked my son to stop and I believe that’s what he did.”</span></p>
<p><span style="line-height: 1.5em; color: #000000;">You can watch a clip of Charlie Rose's interview with Brown's parents below. </span><span style="line-height: 1.5em;">The full interview airs Wednesday at 11pm EST on PBS and again on Bloomberg News on Thursday.</span></p>
<div><div>
<iframe width="560" height="315" src="//www.youtube.com/embed/2bOJaNmkAvY" frameborder="0" allowfullscreen></iframe>
</div></div>
<p> </p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/report-darren-wilson-has-a-clean-conscience-about-michael-browns-death-2014-11" >Darren Wilson Says He Has A 'Clean Conscience' About Michael Brown's Death</a></strong></p>
<p><a href="http://www.businessinsider.com/michael-brown-parents-talk-to-charlie-rose-pbs-2014-11#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/chuck-hagel-thinks-dod-budget-cuts-could-cost-the-us-its-military-supremacy-2014-11HAGEL: The World Is 'Damn Dangerous' And Our Army Is Not Readyhttp://www.businessinsider.com/chuck-hagel-thinks-dod-budget-cuts-could-cost-the-us-its-military-supremacy-2014-11
Thu, 20 Nov 2014 15:54:16 -0500Pierre Bienaimé
<p><img style="float:right;" src="http://static4.businessinsider.com/image/546e2f0f69bedd612adac8f1-852-466/chuck hagel charlie rose interview.png" border="0" alt="Chuck Hagel Charlie Rose Interview"></p><p>In an exclusive <a href="http://www.charlierose.com/">interview</a> with Charlie Rose at the Pentagon yesterday, Secretary of Defense Chuck Hagel warned of the unprecedented challenges facing the United States military role on the global stage.</p>
<p>"The world is dangerous. It is damn dangerous," Hagel said.</p>
<p>Earlier on, Hagel conceded to an array of US foreign policy failures read aloud by Rose from the <a href="http://www.nytimes.com/2014/11/19/opinion/thomas-friedman-did-dubai-do-it.html">op-ed pages</a> of The New York Times, adding they came in response to an unprecedented and uniquely volatile global environment.</p>
<p>"We live in this imperfect, dynamic, changing, threatening, dangerous, interconnected world that we have never seen before, that we have never seen anything like this before," Hagel said. "And so policies, yes, are predicated on historical knowledge and cultural awareness and all that goes into that. Have we made mistakes over a series of many years? Yeah, I think we have. I think anybody would agree to that. But that's not the issue. That's not the responsibility I have now or the president has or John Kerry. Our responsibilities now are to find ways that we can make it better, find strategies and policies that work within a world of uncontrollables."</p>
<p><iframe width="640" height="360" frameborder="0" src="//www.youtube.com/embed/GUYGuFuOYEM"></iframe></p>
<p>Hagel went on to lament the mismatch between these unique challenges facing the DoD and its shrinking <a href="http://www.businessinsider.com/ashton-carter-deputy-secretary-of-defense-paints-the-future-of-the-us-military-2012-6">budget</a>.</p>
<p>The Defense Department is "being called upon to do more everywhere. I mean, look at the last six months, where — we now are involved where we weren't six months ago," Hagel said. "And our budget continues to be cut. Something doesn't connect here. And that's going to have to change."</p>
<p>Hagel's message echoed part of the <a href="http://www.defense.gov/speeches/speech.aspx?speechid=1903">speech</a> he delivered at the Reagan Library on Saturday. The location then was an appropriate one; as president Reagan once <a href="http://www.weeklystandard.com/keyword/Cap-Weinberger">said</a> that "defense is not a budget issue. You spend what you need."</p>
<p>Perhaps the secretary's only prescription in the hour-long interview — which touched on the threat presented by the jihadist group Islamic State (also known as ISIS and ISIL), the approaching deadline to strike a nuclear deal with Iran, Russia's campaign of careful aggression, and China's growing regional ambitions — was his hope that the new Congress in January would reconsider the department's budget cuts.</p>
<p>Without relief from the cuts Hagel said the United States could find itself losing pole position for the first time since World War II. And that would mean the risk of one day fighting "a fair fight."</p>
<p>"We won't have the readiness. We won't have the capability. We won't have long-term investments that this institution requires to stay ahead of everybody else, as we have since World War II, with the technological edge, with the ability to continue to recruit and retain the best people."</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/ashton-carter-deputy-secretary-of-defense-paints-the-future-of-the-us-military-2012-6" >This is how the huge defense budget cuts will shape the US military</a></strong></p>
<p><a href="http://www.businessinsider.com/chuck-hagel-thinks-dod-budget-cuts-could-cost-the-us-its-military-supremacy-2014-11#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/walter-isaacson-talks-about-the-apple-watch-2014-10Here's What Steve Jobs' Biographer Thinks About The Apple Watch (AAPL)http://www.businessinsider.com/walter-isaacson-talks-about-the-apple-watch-2014-10
Mon, 06 Oct 2014 15:55:55 -0400Sam Colt
<p><img src="http://static2.businessinsider.com/image/5425b1a2ecad043f18d306d4-806-604/steve-jobs-book-copy-1.jpg" border="0" alt="steve jobs book copy"></p><p></p>
<p>Steve Jobs biographer Walter Isaacson has a new book coming out called&nbsp;<span style="line-height: 1.5em;">"</span><span class="a-size-large" style="line-height: 1.5em;" id="productTitle">The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution," which examines Jobs and other tech pioneers' influence on the information age we live in.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">Isaacson <a href="http://gizmodo.com/walter-isaacson-talks-gamergate-apple-watch-and-his-1642877801?utm_campaign=socialflow_gizmodo_twitter&amp;utm_source=gizmodo_twitter&amp;utm_medium=socialflow">spoke to Gizmodo</a> about "The Innovators," and he was asked what he thought of the Apple Watch (and if he would buy one). Here's what he said:<br></span></p>
<p style="padding-left: 30px;" data-textannotation-id="10b992c9057b366ee30305aa640a2e54">Yes. I think the Apple Watch is extraordinarily cool. Because it gets to the first part of your question, which is, "Where is this all heading?" I think the narrative of my book is that instead of pursuing the mirage of artificial intelligence, in which machines will think without us, what's been particularly successful and will be in the future is making even more intimate connections between ourselves and our machines — having them much more embedded into our lives.</p>
<p style="padding-left: 30px;" data-textannotation-id="d9763c60d592574454129e10d4035512">Certainly when I can just tap on my watch and order up an Uber car, I think that's a leap of innovation that we would have found startling a decade ago. I think that the great innovation has been in making our technology more personal and more social.</p>
<p><span class="a-size-large" style="line-height: 1.5em;">Isaacson spent a lot of time with Jobs as his official biographer. He's likely one of the few people outside of Apple who got a good taste of Jobs' personality.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">It's also important to note that the Apple Watch is the first new product from Apple without any involvement from Jobs. The Apple Watch project began shortly after his death.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">Isaacson seems to think the digital world's emphasis on developing artificial intelligence is misguided.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">Instead, he thinks we should be pursuing technology that enables "intimate connections," like the Apple Watch. That also happens to be almost exactly the way Apple is pitching the Apple Watch.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">The notion of having technology embedded into our lives a la Spike Jonze's "Her" sounds like a utopia, but it's clearly less of a pipe-dream than a work in progress.</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">A few weeks ago, Apple CEO <a href="http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9">Tim Cook sat down with Charlie Rose</a> for a wide-ranging interview wherein Rose asked Cook if he had any ideas about what comes after the internet.&nbsp;</span></p>
<p><span class="a-size-large" style="line-height: 1.5em;">Cook demurred, but it sounds like Isaacson has at least a rough idea of what the future holds.</span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/apple-campus-2-development-new-pictures-2014-10" >Take A Look At How Apple's New, Ultra Sustainable Campus Is Coming Along</a></strong></p>
<p><a href="http://www.businessinsider.com/walter-isaacson-talks-about-the-apple-watch-2014-10#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/eric-schmidts-take-on-the-iphone-6-makes-no-sense-2014-9Eric Schmidt's Take On The iPhone 6 Makes No Sense (AAPL)http://www.businessinsider.com/eric-schmidts-take-on-the-iphone-6-makes-no-sense-2014-9
Wed, 24 Sep 2014 18:51:59 -0400Sam Colt
<p><img src="http://static6.businessinsider.com/image/54233fb06bb3f7e120a849a8-1200-924/eric-schmidt-25.jpg" border="0" alt="eric schmidt"></p><p></p>
<p>Google Chairman Eric Schmidt <a href="http://www.bloomberg.com/video/eric-schmidt-on-new-book-apple-google-competition-R2HRDSToQu6vp4g1SzvqcA.html">appeared on Bloomberg TV</a> on Wednesday, where <span style="line-height: 1.5em;">an anchor asked him about the "desire factor" around the iPhone 6, leading to </span><a href="http://www.businessinsider.com/people-paid-to-wait-in-line-for-iphone-6-2014-9">heinously long lines</a><span style="line-height: 1.5em;"> outside Apple Stores last week (</span><a href="http://www.businessinsider.com/people-waiting-on-line-for-the-iphone-6-2014-9">and this week</a><span style="line-height: 1.5em;">, as well).</span></p>
<p>His answer?</p>
<p>"I'll tell you what I think," Schmidt said. "Samsung had these products a year ago," referring to Samsung's phablets that are around the size of the iPhone 6 Plus.</p>
<p>The anchors were quick to point out that no one has been lining up for blocks to pick up the Galaxy Note. But Schmidt held fast to his one-liner.</p>
<p>"I think Samsung had these products years ago, that's what I think," he said, laughing.</p>
<p>Schmidt is right, technically. Samsung has been selling large-display smartphones long before Apple unveiled the iPhone 6.</p>
<p>But it's completely dodging the question. Schmidt can't explain why consumers aren't lining up outside their local Best Buy to pick up Android smartphones.</p>
<p>Or maybe he doesn't want to.</p>
<p>Saying "Apple wasn't there first" doesn't mean anything. That's not Apple's strategy.</p>
<p>In <a href="http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9">a recent interview with Charlie Rose</a>, Tim Cook was asked if the iPhone 6/6 Plus was a response to Samsung's smartphones. Here's what he said:</p>
<p style="padding-left: 30px;"><span>H</span><span>onestly, Charlie, we could have done a larger iPhone years ago. It’s never been about just making a larger phone. It’s been about making a better phone in every single way. And so we ship things when they’re ready.</span><span><br></span></p>
<p><span>Apple's products are so widely desired <em>because</em> Apple isn't first-to-market. Apple waits for competitors to enter a product category, then Apple releases its take on that product. </span></p>
<p><span>Android users might say Apple copies its competitors this way, but that's a debate better left untouched.</span></p>
<p><span>The point is: Apple not making a phablet before Samsung says nothing about the company's success. And Eric Schmidt probably knows that.</span></p>
<p><span>Here's the full interview:</span></p>
<p><object style="overflow: hidden;" data="http://www.bloomberg.com/video/embed/R2HRDSToQu6vp4g1SzvqcA?height=395&amp;width=640" width="640" height="430"></object></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/apple-pulled-the-ios-update-thats-screwing-up-peoples-phones-2014-9" >Apple Pulled The iOS Update That's Screwing Up People's Phones</a></strong></p>
<p><a href="http://www.businessinsider.com/eric-schmidts-take-on-the-iphone-6-makes-no-sense-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/apple-might-show-off-beats-music-at-the-grammys-2014-9Apple Might Unveil A New Streaming Service At The Grammys (AAPL)http://www.businessinsider.com/apple-might-show-off-beats-music-at-the-grammys-2014-9
Tue, 23 Sep 2014 14:05:41 -0400Sam Colt
<p><img src="http://static2.businessinsider.com/image/5421b43a6da8114b28c31fd2-1200-924/dr-dre-and-snoop-dogg-perform-at-coachella-2012-2.jpg" border="0" alt="dr. dre and snoop dogg perform at coachella 2012"></p><p></p>
<p>On Monday <a href="http://www.businessinsider.com/apple-shutting-down-beats-music-2014-9">Apple denied reports</a> that it was shuttering Beats Music, the subscription-based streaming arm of Beats Audio, and Apple's largest acquisition to date.</p>
<p>It's now clear Beats Music will be rebranded, probably with an eye toward inclusion in a future version of iTunes.</p>
<p>When might that rebrand happen? Re/code's <a href="http://recode.net/2014/09/23/codered-what-will-apple-call-its-streaming-service-beats-me/">John Paczkowski has an educated guess</a>: in February, alongside the Grammy Awards.</p>
<p>"<span>Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8," he wrote.</span></p>
<p>Even if it gets a new name, Beats Music isn't going anywhere. Apple CEO Tim Cook <a href="http://www.businessinsider.com/tim-cook-on-why-apple-bought-beats-2014-9">recently told Charlie Rose </a>he "couldn't sleep" after using the service.&nbsp;</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/bono-told-steve-jobs-that-itunes-looks-ugly-2014-9" >Bono Once Told Steve Jobs He Thought iTunes Looked Ugly</a></strong></p>
<p><a href="http://www.businessinsider.com/apple-might-show-off-beats-music-at-the-grammys-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9Tim Cook Gave His Most In-Depth Interview To Date — Here's What He Said (AAPL)http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9
Sat, 20 Sep 2014 10:39:39 -0400Sam Colt
<p><img src="http://static1.businessinsider.com/image/541c7531ecad042927662e0b-1200-924/tim-cook-charlie-rose.png" border="0" alt="Tim Cook Charlie Rose"></p><p></p>
<p>Last week, Apple CEO Tim Cook sat down with PBS News' Charlie Rose in what amounts to Cook's most effusive and forthright public appearance to date.</p>
<p>The two-part interview covers a wide range of topics. Privacy, Steve Jobs' legacy at Apple, and what's next for the tech Goliath are all on the table.&nbsp;</p>
<p>We watched the whole interview and broke it down for your reading pleasure.&nbsp;<span>The Charlie Rose Show was kind enough to allow us to publish the (lightly-edited) transcript of their conversation, which follows below:</span></p>
<h2>Cook on the Apple Watch</h2>
<p><strong>Cook:&nbsp;</strong><span id="docs-internal-guid-8ed25c4a-8aac-c57c-1846-d4d44f7718bc">The Apple watch is the most personal device we’ve ever created. I think it takes us into a whole different area. </span><span style="line-height: 1.5em;">We had an intense team working on this for three years. &nbsp;We explored many different things and as the product came to fruition, it became not only the timepiece that you would expect, but a device that can do many different things, include really a whole new way of communicating and connecting with people. &nbsp;And also, it has a health and fitness component that we think could really be profound.</span></p>
<p><strong>Rose:&nbsp;</strong><span id="docs-internal-guid-8ed25c4a-8ab3-1e5f-5181-e23d7dbad66c">Could [it] take your blood pressure and lots of other things?</span></p>
<blockquote class="pullquote">The Apple watch is the most personal device we’ve ever created.</blockquote>
<p><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">Well it’ll start with the heart.</span><span style="line-height: 1.5em;">&nbsp;And it will be a&nbsp;sort of a personal trainer for you. &nbsp;You can set goals and it will reward you for achieving certain things. &nbsp;You can choose [for it] to interact with your doctor. &nbsp;You can choose to combine it with other apps on the phone and get a full view of your health and so it’s a whole new area for Apple.&nbsp;We’re all about makin</span>g great products and enriching people’s lives and we see it as allowing us to do that at a whole different level.&nbsp;The Apple watch is the most personal device we’ve ever created.<span style="line-height: 1.5em;">&nbsp;</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span id="docs-internal-guid-8ed25c4a-8ae1-938f-9408-72a5c35ccbc6">So what’s interesting is that outside the entrepreneurs can design apps for this watch.</span></p>
<p dir="ltr"><strong>Cook:&nbsp;</strong>Yes. &nbsp;We’ve opened it up to developers, and one of the reasons we wanted to announce it before we shipped it is so that the developers will have time to develop software for it. Based on the first few days, I would say there’s going to be a lot of stuff available for it.</p>
<p><img style="float:right;" src="http://static5.businessinsider.com/image/541b60b2eab8eaf9172c5ca6-1200-924/apple-watch-83.png" border="0" alt="Apple watch" width="480"></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">It makes the computer personal?</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It makes it very personal. &nbsp;Now, that doesn't take away from the function of it. &nbsp;The function of it is killer. T</span><span style="line-height: 1.5em;">here is a computer on a chip in here. &nbsp;You know, it's the first one we've ever done. &nbsp;There's four or 500 components wrapped in one. &nbsp;It has everything from the GPU to the CPU to memory and all the rest.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">But you have to have an iPhone for it to work.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah, it requires an iPhone. &nbsp;Because they've been designed to work together. &nbsp;[For] things like messages, it's using the cellular system to pull down your messages. &nbsp;However, if you go for a run and you don't want to carry your iPhone, music is also in your watch. &nbsp;And so, with the Bluetooth headset, you can run and listen to your music without your iPhone.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">There’s a fashion item aspect of this, too. &nbsp;</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">There is.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Johnny [Ive]&nbsp;</span><span style="line-height: 1.5em;">brought in his friend Marc Newson.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">He did. &nbsp;He did, and Marc is unbelievable. &nbsp;He’s another great addition to the Apple team. &nbsp;But Johnny and team recognized that to wear something it had to be incredibly personal. &nbsp;It had to reflect your taste and and express what you wanted to express about yourself. &nbsp;It’s sort of like your clothes and your shoes. &nbsp;You're not going to wear the same thing everybody else does. &nbsp;And so, most tech companies, I think, look at this as only technology. &nbsp;We recognize that technology itself isn't sufficient, that it had to have a style element. &nbsp;It had to be something that you're proud of wearing. &nbsp;I mean, this is connected to your body.</span></p>
<h2><span style="line-height: 1.5em;">Cook on the iPhone 6</span></h2>
<p><img style="float:right;" src="http://static5.businessinsider.com/image/540f56fcecad045945dc85ee-719-910/screen%20shot%202014-09-09%20at%203.35.34%20pm.png" border="0" alt="iphone 6" width="480"></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It’s the thinnest we’ve ever done. &nbsp;The screen is just to die for. &nbsp;It’s super fast; it’s lightning fast. &nbsp;It has a whole new round of wireless technology and so it’s streaming fast on the wireless networks. &nbsp;It’s really unbelievable and it feels unbelievable in your hand. &nbsp;Hold it. &nbsp;I mean, it’s something -- it’s really unbelievable. &nbsp;The design -- Johnny and his team did such an incredible job here. &nbsp;It’s really seamless between the glass. &nbsp;It’s like a singular form. &nbsp;</span></p>
<p><span style="line-height: 1.5em;"><strong>Rose:</strong> B<span id="docs-internal-guid-8ed25c4a-8aca-082e-47f4-d7bbe0aeeaf7"><span>ack to what’s next. &nbsp;I mean, is this -- this represents a continuation of the iPhone.</span></span></span></p>
<p><span><strong>Cook:</strong>&nbsp;<span id="docs-internal-guid-8ed25c4a-8acd-0277-68d0-97952ddfae7e"><span>Well, a leapfrog, I would say. &nbsp;But, yes. It’s not the first iPhone. &nbsp;But it’s the biggest advancement ever in iPhone history, and so we think that the upgrade cycle here and the number of people that will switch from other smartphones -- it will be enormous. &nbsp;</span></span></span></p>
<h3><span style="font-size: 1.5em; color: #000000;">Cook on Apple's philosophy</span></h3>
<p><span><strong>Rose:</strong>&nbsp;<span id="docs-internal-guid-8ed25c4a-8ad6-2fbb-0f74-c9a89504f6a2"><span>Were you challenged by what Samsung does and what it has in the development of this size personal smartphone?</span></span></span></p>
<blockquote class="pullquote float_right">The philosophy’s always been to be the best, not the first.</blockquote>
<p><strong>Cook: </strong>H<span style="line-height: 1.5em;">onestly, Charlie, we could have done a larger iPhone years ago. &nbsp;It’s never been about just making a larger phone. It’s been about making a better phone in every single way. &nbsp;And so we ship things when they’re ready.&nbsp;You can still use this phone one-handed because you can tap it twice and the screen will come down. And so the ingenuity here and the fact that we’ve integrated software, hardware, and services which I think only Apple can do -- this phone -- now is the time for it. &nbsp;</span><span style="line-height: 1.5em;">&nbsp;</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Is the philosophy of Apple, “We don’t have to be first; we want to be prepared to be the best.”?</span></p>
<p dir="ltr"><span style="line-height: 1.5em;"><strong>Cook:&nbsp;</strong></span><span style="line-height: 1.5em;">The philosophy’s always been to be the best, not the first. If you look back in time at Apple, the iPod. The iPod was not the first MP3 player. &nbsp;It was arguably the best, and arguably it was the first modern one, but not the first. &nbsp;The iPhone was not the first smartphone. &nbsp;Blackberry was shipping phones, Palm was shipping phones. &nbsp;iPhone was the first modern smartphone. &nbsp;And then if you look at iPad, tablets were shipping a decade before. &nbsp;And yet, iPad arguably was the first modern tablet and the first one that met commercial -- any level of commercial success.</span></p>
<h2><span>Cook on Apple's push into health and fitness</span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;" id="docs-internal-guid-8ed25c4a-8b01-1c15-3cf4-b8751e68531d">The health care business is a huge sector of our economy.</span><span style="line-height: 1.5em;">&nbsp;I<span id="docs-internal-guid-8ed25c4a-8b01-536b-bfe1-3857c0af7770"><span>s [the Apple Watch] your entree into into that in some way?</span></span></span></p>
<p dir="ltr"><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">Yeah. &nbsp;I see this is huge, Charlie.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Trillions of dollars.</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;"><img class="float_left" src="http://static2.businessinsider.com/image/541b6b2969bedd615b2c5ca4-819-614/apple-watch-44.jpg" border="0" alt="apple watch" width="480">Cook:</span></strong><span style="line-height: 1.5em;">&nbsp;I'm not looking at it just from the monetary piece of it -- we do want to enrich people's lives. We want to do both. &nbsp;With health care, there is a wide open field to make some really profound contributions. &nbsp;And so, our entry into this is we announced HealthKit in June. [With] HealthKit you can begin to take all of the data that's in all of your health apps and aggregate those. &nbsp;You might elect just to use that yourself. &nbsp;You might elect to interact with your doctor on them. Now, all of a sudden, we've also got a device that gathers certain fitness data about you. &nbsp;</span></p>
<p dir="ltr"><span style="line-height: 1.5em;">This is yet another way to begin to build a comprehensive view of your life, which should empower you to take care of yourself over time. &nbsp;And when you need help, it empowers you to take certain data to your doctor to get help from them. All while guarding your privacy so that nobody getting the data -- if you don't want them to have the data, nobody sharing the data, if you don't want them to share the data. &nbsp;And no, we're not keeping it.</span></p>
<h2 dir="ltr"><span style="line-height: 1.5em;">Cook on Steve Jobs</span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">The arena where you had it is where Steve introduced 30 years ago Macintosh. &nbsp;When you introduced the watch, you famously said, One more thing. &nbsp;Words that Steve had used. &nbsp;Where is Steve in all this?</span></p>
<p dir="ltr"><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">He's in my heart. &nbsp;And he is deep in Apple's DNA. &nbsp;His spirit will always be the foundation of the company. I literally think about him every day. &nbsp;His office is still left as it was.</span></p>
<p dir="ltr"><span><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">On the fourth floor?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">On the fourth floor. &nbsp;His name is still on the door. &nbsp;If you think about the things that Steve stood for, at a macro level, he stood for innovation. &nbsp;He stood for the simple, not the complex. &nbsp;He knew that Apple should only enter areas where we can control the primary technology. &nbsp;All of these things are still deep in our company. &nbsp;They're still things that we very much believe. &nbsp;The strive for perfection, for being the best, for only doing the best products, for staying focused -- the fact that -- despite this table being so small, that you and I are sitting at, you could put every Apple product on it. &nbsp;Every single one that we ship today. &nbsp;</span></p>
<blockquote class="pullquote">His spirit will always be the foundation of the company.</blockquote>
<p><span style="line-height: 1.5em;">And yet, this year our revenues will be, you know, approximately 180 billion. &nbsp;There's probably no other company on the face of the earth that could say that. &nbsp;Most companies begin to do larger and larger and larger portfolios because it's so easy to add [products]. &nbsp;It's hard to edit. &nbsp;It's hard to stay focused. &nbsp;And yet, we know we'll only do our best work if we stay focused. &nbsp;And so, you know, the hardest decisions we made are all the things not to work on, frankly. &nbsp;</span></p>
<h2><span style="line-height: 1.5em;">Cook on Apple making a TV</span></h2>
<p dir="ltr"><span><strong>Cook:</strong> A&nbsp;</span><span style="line-height: 1.5em;">TV is one [product] that we continue to have great interest in.</span></p>
<p><img style="float:right;" src="http://static6.businessinsider.com/image/541b75916da811095dbb3e17-1200-924/tim-cook-apple-tv-10.jpg" border="0" alt="Tim Cook Apple TV" width="480"></p>
<p dir="ltr"><span><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">[laughs]</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I choose my words carefully there. TV is one of those things that, if we're really honest, it's stuck back in the '70s. &nbsp;Think about how much your life has changed and all the things around you that have changed. &nbsp;And yet, TV -- when you go in your living room to watch the TV or wherever it might be, it almost feels like you're rewinding the clock and you've entered a time capsule, and you're going backwards. &nbsp;The interface is terrible.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I mean, it's awful. &nbsp;And you watch things when they come on unless you remember to record them.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">So, why don't you fix that?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, you know, I don't want to get into what we're doing in the future. &nbsp;But we've taken steps with Apple TV. &nbsp;And Apple TV now has over 20 million users. &nbsp;It has far exceeded the hobby label that we </span><span style="line-height: 1.5em;">that we placed on it. &nbsp;And we've added more content to it this year. &nbsp;There's increasingly more things that you can do on there. &nbsp;But this is an area that we continue to look at.</span></p>
<h2><span style="line-height: 1.5em;">Cook on becoming Apple's CEO</span></h2>
<p dir="ltr"><span><strong><img class="float_left" src="http://static5.businessinsider.com/image/541c5c98ecad045847662e09-1200-900/tim-cook-steve-jobs-3.jpg" border="0" alt="tim cook steve jobs" width="480">Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">Steve was a visionary. &nbsp;Can Tim continue the Apple tradition of creating new products every four years or less? &nbsp;Can he reach into the future? &nbsp;Does he have that kind of makeup? &nbsp;Did that concern you? &nbsp;Did you think about that? &nbsp;Were you committed to prove that Apple had a future beyond the groundwork that Steve Jobs had laid?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">He called me one weekend in August of &nbsp;'11. &nbsp;And he said, "I'd like to talk." And I said, "Oh, okay." And I go "When?" And he goes, "Now." I go --&nbsp;</span><span style="line-height: 1.5em;">"Yeah, I'll be right over." And he told me, "I've been thinking a lot. &nbsp;Apple has never had a professional transition at CEO. &nbsp;I'm determined that we will have one now. &nbsp;I want you to be the CEO." And honestly, I didn't see it coming.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">You did not see it coming?</span></p>
<blockquote class="pullquote float_right">Can Tim continue the Apple tradition of creating new products every four years or less?</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I know you could look at me with disbelief, but--</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:</span></strong><span style="line-height: 1.5em;">&nbsp;You can say I was in denial or whatever, but I thought Steve was getting better. &nbsp;He was still at home, but I felt he was getting better. &nbsp;I was seeing him regularly. &nbsp;At the end of the day, I always thought he would bounce. &nbsp;He always had. &nbsp;He had some incredible lows in his health, and it had always bounced. &nbsp;And I always believed he would. And so, it took me a little by surprise. He had talked to me about being CEO before. I always knew it was his long-term thinking.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">That you would become the CEO.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">That I would become the CEO.</span></p>
<p><span style="line-height: 1.5em;"><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">But not then.</span><span style="line-height: 1.5em;"><br></span></p>
<blockquote class="pullquote">I wanted desperately to continue his legacy.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">But not that specific moment. &nbsp;And so, he and I had a discussion back and forth. &nbsp;I said, "You know, well, what kind of things do you want to do as chairman versus he did?" Just sort of having a good banter with him. I said, for example, "Ads. &nbsp;Do you want me to just do the ones that I think are right, or do you want to be involved in it?”&nbsp;And he said, well I hope you’ll ask my opinion on some things. &nbsp;But he, I thought Charlie, on that day, that he would be chairman for a long time, that I’d be CEO for a long time, and that we would continue to work together. &nbsp;</span></p>
<p><span style="line-height: 1.5em;">And he knew, when he chose me, that I wasn't’t like him, that I’m not a carbon copy of him. &nbsp;And so he obviously thought through that deeply, about who he wanted to lead Apple. &nbsp;So that, I have always felt the responsibility of. &nbsp;And I wanted desperately to continue his legacy. &nbsp;And the Apple I deeply loved, so from the onset, I wanted to pour every ounce that I had in myself, into the company. &nbsp;But, in terms of being everything he was, I’ve never had that objective. &nbsp;I’ve never had the objective of being like him, because I knew, the only person I can be is the person I am.</span></p>
<blockquote class="pullquote float_right">I’ve tried to be the best Tim Cook I can be.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><span style="line-height: 1.5em;"><span><span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Right? &nbsp;And I’m not an actor. &nbsp;I’d be terrible in Hollywood. &nbsp;And that’s what I’ve done. &nbsp;I’ve tried to be the best Tim Cook I can be. &nbsp;And I think the reality is, that Apple has always had incredible contributors at very high levels. &nbsp;Johnny’s been there forever and contributing at an incredible level. &nbsp;As has Craig and Jeff and Dan, and you just go around the table. &nbsp;We have a new CFO now. &nbsp;There’s, this group of people, and we’ve recruited Angela. &nbsp;Angela now runs retail, Angela Ahrendts, she is fantastic. &nbsp;This level of people are capable of doing incredible things and you know, it’s a privilege of a lifetime to work with them.</span></p>
<p><span style="line-height: 1.5em;"><img src="http://static4.businessinsider.com/image/541c626f6da8119638c495a3-1200-924/tim-cookcharlie-rose-10.png" border="0" alt="Tim Cook_Charlie Rose"><br></span></p>
<h2>Cook on Apple's corporate culture</h2>
<p dir="ltr"><span><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">And you have a picture in your office of Martin Luther King, and a picture of Robert F. &nbsp;Kennedy. Robert F. Kennedy, after his brother’s assassination, someone said, the difficulty for him well, he’ll have no RFK, as he was to his brother Jack. &nbsp;So, I might ask the question, do you have a Tim, as you were Tim to Steve?</span></p>
<blockquote class="pullquote">I believe in diversity with a capital D.</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I think each person, if you’re a CEO, the most important thing is to have, to me, is to pick people around you that aren’t like you, that complement you. &nbsp;Because you want to build a puzzle, you don’t want to stack chiclets up and have everyone be the same. &nbsp;And so I believe in diversity with a capital D. &nbsp;And that’s diversity in&nbsp;</span><span style="line-height: 1.5em;">thought and diversity any way you want to measure it. &nbsp;And so the people that surrounding me are not like me. They have skills that I don’t have. &nbsp;I may have some that they don’t have. &nbsp;What we do as a team collectively are able to do some incredible things. &nbsp;And it’s because we collaborate, and I see one of my key things in life is to make sure that we collaborate as an incredible level. &nbsp;Because we run the company functionally. &nbsp;</span></p>
<blockquote class="pullquote float_right">We have great respect for one another and we trust one another and we complement one another.&nbsp;</blockquote>
<p><span style="line-height: 1.5em;">We’re not like the typical big company that has n number of divisions and n number of [profits and losses]. Everybody is a functional expert. &nbsp;And then we collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. &nbsp;Products are horizontal. &nbsp;It takes hardware plus software plus services to make a killer product. &nbsp;So, all of these people, if you were to line us up and talk to everyone, you know several of them, we’re all different. &nbsp;And that’s the power of it. &nbsp;Is that we’re not trying to put everyone through a car wash so they look alike, talk alike, think alike at the end of the day. &nbsp;We argue and debate. &nbsp;If you were to come in to our executive team meetings on Mondays, you’d hear a lot of discussion and debate about something. &nbsp;We don’t always agree on everything. &nbsp;But we have great respect for one another and we trust one another and we complement one another. &nbsp;And that makes it all work.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Did the team, you leading the team, have any question that you could accomplish what you did, knowing those questions were out there, about the future of Apple?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I think for me, I can’t talk about what everybody else thinks, but for me, I’m, one great skill I have is blocking noise. &nbsp;And so I -- I typically read and listen to things that are deep and challenging and intellectual in nature. &nbsp;Not the -- just the noise. &nbsp;I think if you get caught up in the noise as a CEO, you’re going to be a terrible CEO. &nbsp;Because there’s so much noise out there in the world that everybody’s on the sidelines saying what you should do, shouldn’t do, et cetera. &nbsp;It’s sort of like the old Roosevelt quote in the arena. &nbsp;</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Right?</span></p>
<blockquote class="pullquote float_right">Steve said to you, “Don’t ever ask yourself, ‘What would Steve do?’” &nbsp;Correct?<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Teddy Roosevelt.</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">The credit belonged to the man in the arena who gets dirty and all of those things.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes. &nbsp;Well, I’m the dirty one. &nbsp;And you have to block the noise and so the question I think is did I have doubts? &nbsp;The answer’s no. &nbsp;And did the executive team have doubts. &nbsp;I think you can see in our products that we were all betting on each other in a big way. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">If Apple is becoming -- it’s building on its tradition, but it’s doing things different. &nbsp;Steve said to you, “Don’t ever ask yourself, ‘What would Steve do?’” &nbsp;Correct?</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">He did. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Don’t ask that. &nbsp;Do what you think you need to do based on the circumstances that you face. &nbsp;So, is Apple becoming more open? &nbsp;I’ve mentioned the fact that people who have apps -- great apps can do it for the watch. &nbsp;You’re now engaged in partnerships with people like IBM. &nbsp;You’ve made an acquisition. &nbsp;Tell me where is Apple going.</span></p>
<p><img style="float:right;" src="http://static4.businessinsider.com/image/541c66b26da8110756c495a4-1200-924/tim-cook-ginni-rommety-9.jpg" border="0" alt="Tim Cook Ginni Rommety" width="480"></p>
<h2><span style="line-height: 1.5em;">Cook on the the Apple-IBM partnership</span></h2>
<p dir="ltr"><span><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">Are we interested in enterprise because we can partner with IBM?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">IBM is a great one to talk about because I think it will give you an insight into how we look at things [now]. We look at these products and the iPads that aren’t here and we think we can change the way people work. &nbsp;We’ve changed the consumers’ lives. &nbsp;We’ve changed the way students learn and teachers teach. &nbsp;But when you get to the working environment, the change that we’ve made to us isn’t significant enough. &nbsp;And so we begin to ask ourselves why. &nbsp;Why haven’t we done more? &nbsp;And the real answer is in the applications. There’s not enough apps that have been written for very deep verticals like what the airline pilot does. &nbsp;What the bank teller does. &nbsp;Down at the level of the job. And so we begin to ask ourselves should we do this or should we partner or should we just forget it?&nbsp;</span><span style="line-height: 1.5em;"><br></span></p>
<blockquote class="pullquote">Why haven’t we done more? &nbsp;And the real answer is in the applications.</blockquote>
<p><span style="line-height: 1.5em;">And I didn’t want to forget it because this is the way to enrich people’s lives in a big way, to change the way people work. &nbsp;I mean, most of our life is spent working. And certainly our apps are changing the way I work, but I’m not seeing it as much in other places. &nbsp;And so we begin looking out and thinking about, “Well, who could we partner with?” &nbsp;And Ginni and I have been talking about some other things for a while. &nbsp;I have great respect for her, great trust of her.</span></p>
<p><strong><span style="line-height: 1.5em;"><span style="line-height: 1.5em;">Rose:&nbsp;</span></span></strong><span style="line-height: 1.5em;">She’s the CEO of IBM.</span></p>
<blockquote class="pullquote float_right">To me, this is the perfect marriage.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;"><span style="line-height: 1.5em;">Cook:&nbsp;</span></span></strong><span style="line-height: 1.5em;">As the CEO of IBM. &nbsp;She’s fantastic. &nbsp;And we began to talk about this area. &nbsp;You know, this is an area where they’ve got things that we don’t have. &nbsp;They have deep, vertical knowledge of many different verticals, right? &nbsp;They have a huge sales force, and so IBM brings significant enterprise knowledge to the table. &nbsp;We bring the products that enterprise want, and so we have something they don’t have. &nbsp;Well, we also don’t compete on anything. &nbsp;To me, this is the perfect marriage. &nbsp;There’s no friction. &nbsp;There’s just, we have what they need; they have what we need. &nbsp;And so IBM is in the process with our help of designing many different apps for many different verticals. &nbsp;From banking to all the different financial services to pharmaceutical to aerospace and manufacturing and so on and so forth. &nbsp;And they have to go to market that we don’t have. &nbsp;And so this is an area where I think that everybody’s going to win. We’re going to win, IBM’s going to win, and more importantly than both of us, the customer’s going to win.</span></p>
<h2><img class="float_left" src="http://static1.businessinsider.com/image/541c6e5feab8ea715abea48c-1200-924/dr-dre-and-jimmy-iovine-at-usc-70-million-donation-1.jpg" border="0" alt="dr. dre and jimmy iovine at usc $70 million donation" width="480">Cook on buying Beats</h2>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Why did you think you had to buy a headphone manufacturer?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">In Beats, what we saw is several things. &nbsp;We saw --</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Talent.</span></p>
<p><span style="line-height: 1.5em;">Cook:&nbsp;</span><span style="line-height: 1.5em;">-- a talent that I'm super impressed with. &nbsp;Jimmy and Dre -- off the charts. &nbsp;Creative geniuses. They also had teams under Newson that I've really liked. &nbsp;Jimmy has a deep knowledge of the musical industry. &nbsp;Dre knows artists. &nbsp;Dre is an artist. &nbsp;And they had started a subscription service. &nbsp;And this subscription service -- some people think they're all alike. &nbsp;Well, let me tell you -- I went into the [deal] skeptically.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">As to the acquisition? &nbsp;Yeah.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Not to the acquisition. &nbsp;Into their service.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Because Jimmy had told me how great it was. &nbsp;And so, one night, I'm sitting playing with theirs versus some others. &nbsp;And all of a sudden, it dawns on me that when I listened to theirs for a while, I feel completely different. &nbsp;And the reason is that they recognized that human curation was important in the subscription service, that the sequencing of songs that you listen to affects how you feel.</span></p>
<blockquote class="pullquote">I think they've done a fabulous job with their brand.</blockquote>
<p dir="ltr"><span>It's hard to describe. &nbsp;But you know it when you feel it. &nbsp;And so, that night, I couldn't sleep that night. &nbsp;And so, I was thinking, "We've -- we need to do this." I think they've done a fabulous job with their brand. &nbsp;And -- in the headphone business. &nbsp;It's a fast-growing business. &nbsp;They went into [it] not too long ago, and, you know, have done really well. &nbsp;However, they needed a global footprint. &nbsp;We have a global footprint. &nbsp;They had been primarily U.S., not solely U.S., but primarily U.S.. &nbsp;And so, I felt we could get a subscription service. &nbsp;We could get incredible talent that I think we can all put our heads together and do some things that are beyond what either of us are currently doing. &nbsp;And we could get a fast-growing business. &nbsp;</span></p>
<p dir="ltr"><span>And, you know -- financially, it's not the only element of looking at it at all. &nbsp;But next year, in our fiscal year, which is about to start, it's a creditive [spelled phonetically]. &nbsp;When is the last time you heard of a technology CEO saying that they were doing an acquisition that was a [unintelligible]? &nbsp;And it just doesn't happen. &nbsp;And so, I think it's wonderful to get the influx of talent, the different perspectives. &nbsp;It's this idea -- diversity -- that I use in a big way. &nbsp;I think it's really going to help us. &nbsp;And I [am] -- 100 percent sold on the subscription -- music subscription service. &nbsp;And of course, we can scale it, where Beats would have had a more difficult time, because they're a small company.</span></p>
<h2 dir="ltr"><span><img src="http://static1.businessinsider.com/image/541c7646ecad045730662e0f-1200-667/tim cook charlie rose hands.jpg" border="0" alt="Tim Cook Charlie Rose Hands"><br></span></h2>
<h2 dir="ltr"><span>Cook on Apple's future</span></h2>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Is the new chapter in Apple also defined by the fact that you're moving away from just being essentially a hardware company?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">You know, I wouldn't say that we were ever just a hardware company. T</span><span style="line-height: 1.5em;">he significant part of the iPhone is the software and the services. It's just that we don't split out the price between the hardware and the software and the services.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">It's all part of your own ecosystem.</span></p>
<blockquote class="pullquote float_right">I wouldn't say that we were ever just a hardware company.</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It's part of our own ecosystem. &nbsp;And we do that because it all works together. &nbsp;It just works when you do it that way. &nbsp;When you split the two, you wind up with -- I mean, think about what happened in the PC area. When you had a Windows and a separate OEN that was doing hardware, and then somebody else that was doing apps. &nbsp;And you have a problem. &nbsp;You're pulling your hair out. &nbsp;You call the help desk. &nbsp;And the help desk tells you to call another help desk. &nbsp;And that help desk tells you to call somebody else. &nbsp;And the other guy doesn't even have a help desk. &nbsp;So, we recognized early on that these kind of devices, you really need to have a womb-to-tomb view of them for the customers' sake. &nbsp;And so, if somebody calls us, it's our problem. &nbsp;We're not passing the buck. &nbsp;And so, I think you get a much better customer experience.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">But do you miss opportunities to take advantage of a whole group of people?</span></p>
<blockquote class="pullquote">It's a privilege to work with the developers we do.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, look at our ecosystem, Charlie. &nbsp;I mean, we've got nine million registered developers. &nbsp;And so, we're not having a problem getting people to develop our platform. &nbsp;If you were at our conference in June, in San Francisco, there's developers there from almost every country in the world. &nbsp;</span></p>
<p><span style="line-height: 1.5em;">We have incredible access&nbsp;</span><span style="line-height: 1.5em;">to innovation. &nbsp;And we also view it and treat it -- it's a privilege to work with the developers we do. &nbsp;And so, we treat them like it's a privilege. &nbsp;And from their point of view, they get to design something from a company that has over 90 percent of their customers on one version of the operating system. &nbsp;So, we're not fragmented like Android is, right? &nbsp;We've got -- we'll release iOS 8 next week. &nbsp;And right now, iOS 7, the one that we just released a year ago 92 percent of our customers are running iOS 7. &nbsp;If you looked at a compara</span>ble number for Android, it's very low. &nbsp;It's extremely low. &nbsp;If you looked at a comparable number for Windows, on the PC side, very low. &nbsp;And so, you can really write software to the latest, or write your app to the latest software versus spending your time on all of these versions and iterations and so forth. &nbsp;</p>
<p><img style="float:right;" src="http://static6.businessinsider.com/image/541c79ccecad04ff39662e09-1200-924/wwdc-tim-cook-1.png" border="0" alt="WWDC Tim Cook" width="480" style="color: #000000;"><span style="line-height: 1.5em;">So, it's great from their point of view. &nbsp;And they get to sell their product worldwide. &nbsp;Think about how it used to be if you were a developer. &nbsp;You had to go negotiate with every retailer. &nbsp;And there's no global retailers. &nbsp;And so, you were negotiating in every country in the world, trying to get your product on the shelf. &nbsp;Here, you can push a button -- we review it. &nbsp;And it quickly gets in the App store. &nbsp;And it's in the App Store in 155 countries. I mean, it's really shocking -- the jobs that this thing has created is unbelievable. &nbsp;We're now, between the people that we employ directly and the -- the developers -- the developers are a big piece of this -- we're responsible for a million jobs in the United States. &nbsp;And a lot of that are people that had concluded to write apps.</span></p>
<h2 dir="ltr"><span>Cook on Apple's competition</span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Who is your competition?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, Google.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">People would say --</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Google.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">-- Samsung instantly, because of the products. &nbsp;They make smartphones like this. &nbsp;Not like this, but they make smartphones. &nbsp;They have the Android operating system, which is the largest operating system in the world.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">But Google supplies that to them. &nbsp;And so, I think I would say --</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Google is your competition.</span></p>
<blockquote class="pullquote">I don't consider Facebook a competitor. &nbsp;I consider Facebook a partner.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p dir="ltr"><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">Google is the top [competitor]. &nbsp;And then they enable many people in the hardware business -- like Samsung. And Samsung is the best of the hardware companies in the Android sphere.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Google is competition. &nbsp;Who else?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">You know? &nbsp;Who else?</span></p>
<p><span style="line-height: 1.5em;"><strong>Rose</strong>:&nbsp;</span><span style="line-height: 1.5em;">In terms of most people's considerations, Amazon, Apple,&nbsp;</span><span style="line-height: 1.5em;">Facebook.</span></p>
<p dir="ltr"><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">Yeah. &nbsp;I don't consider Facebook a competitor. &nbsp;I consider Facebook a partner. &nbsp;We're not in the social networking business.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">And will not be?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">We have no plans to be in the social networking area. &nbsp;We partner with both Facebook and Twitter. &nbsp;And we had integrated both of them into the operating system. &nbsp;And so [we] worked closely with both of them so that our customers can get access in a different and unique way to their services. &nbsp;And we like both companies.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Amazon?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Amazon -- we don't work with that much. &nbsp;We have little relationship there. &nbsp;They've come up with a phone. &nbsp;You don't see it in a lot of places. &nbsp;They have some tablets. &nbsp;But they're not a product company. &nbsp;Apple is a product company. &nbsp;And so, in the long term, will they become a bigger product company? &nbsp;I don't know. &nbsp;You would have to ask Jeff what his plans are. &nbsp;But when I &nbsp;think of competitor, I would think of Google&nbsp;</span><span style="line-height: 1.5em;">much above everyone else.</span></p>
<p><span style="line-height: 1.5em;"><img src="http://static4.businessinsider.com/image/541c84e96bb3f77c1d79747b-1200-667/charlie rose.jpg" border="0" alt="Charlie Rose"><br></span></p>
<h2><span>Cook on Apple Maps&nbsp;</span></h2>
<blockquote class="pullquote float_right">Oh, we screwed up.&nbsp;</blockquote>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">When you do something that's not as much of a success, and I'm obviously thinking of&nbsp;</span><span style="line-height: 1.5em;">maps,&nbsp;</span><span style="line-height: 1.5em;">and you look at it, what did you do wrong?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Oh, we screwed up. &nbsp;There are many screw ups in that one. &nbsp;There's just not one. &nbsp;There's many. &nbsp;And we've learned and corrected and are continuing to invest in maps, because our fundamental premise that maps were really key to Apple is the same. &nbsp;But we did screw up on the release. &nbsp;It should not have happened like it did. &nbsp;It shouldn't have come out. &nbsp;And you know, sometimes, when you're running fast, you slip and you fall. And I think the best thing you can do is get back up and say, "I'm sorry." And you try to remedy the situation, and you work like hell to make the product right. &nbsp;If you're probably never making a mistake, you're probably not doing enough.</span></p>
<h2><img style="float:right;" src="http://static5.businessinsider.com/image/52e035e56da811326fa97b41-1200-900/steve-jobs-and-tim-cook-apple-portrait-illustration.jpg" border="0" alt="Steve Jobs and Tim Cook Apple Portrait Illustration" width="480" style="font-size: 15px;"><span><span>Cook on joining Apple</span></span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">I mentioned at the beginning of the interview, when you made a decision in 1998 about Apple. &nbsp;You had some reservations. &nbsp;But at the same time, during your interview with Steve, you said, something like this, I was prepared within five minutes to throw caution to the wind. &nbsp;What did he say that made you believe this company is the place for Tim Cook?</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It was an interesting meeting. &nbsp;I had gotten a call several times from the search people that he had employed. &nbsp;And I said no, I was at Compaq, I was happy, or thought I was. &nbsp;And they were persistent. &nbsp;And so I finally thought, I’m going to go out and take the meeting. &nbsp;Steve created the whole industry that I’m in, I’d love to meet him. And so I’m honestly going into the meeting.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">There’s no downside of this.</span></p>
<blockquote class="pullquote">What did [Jobs] say that made you believe this company is the place for Tim Cook?</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well I’m just thinking I’m going to meet him and all of a sudden he’s talking about his strategy and his vision, and what he was doing was going 100 percent into consumer. When everybody else in the industry had decided you couldn’t make any money on consumers so they were headed to services and storage and enterprise. &nbsp;And I thought, I’d always thought that following the herd was not a good thing, that it was a terrible thing to do right? &nbsp;You’re either going to lose big, or lose, but those are the two options. &nbsp;He was doing something totally different. &nbsp;And he told me a little about the design, enough to get me really interested. &nbsp;And he was describing what later would be called the iMac. &nbsp;And the way that he talked, and the way the chemistry was in the room, it was just he and I. &nbsp;And I could tell, I can work with him. &nbsp;And I looked at the problems Apple had, and I thought you know, I can make a contribution here. &nbsp;And working with him, and this is a privilege of a lifetime. &nbsp;And so all of a sudden I thought, I ‘m doing it. &nbsp;I’m going for it. &nbsp;And you have this voice in your ear that says go west young man, go west. &nbsp;I was young at the time. &nbsp;But you know, you come back and you try to do the things that people do with spreadsheets and stuff, and none of it makes sense. &nbsp;It didn’t make sense. &nbsp;And yet, my gut said, go for it. &nbsp;And I listened to my gut. &nbsp;There was literally no one around me that was inviting doing it.</span></p>
<blockquote class="pullquote float_right">I looked at the problems Apple had, and I thought you know, I can make a contribution here</blockquote>
<p><span><span><span><span></span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">But in your speech at Auburn, your commencement speech, you spoke to intuition.</span></p>
<p><span><span><span><span></span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes. &nbsp;And that’s what I mean by gut.&nbsp;</span><span style="line-height: 1.5em;">My intuition was telling me loudly to go. &nbsp;And it wasn’t based on, you know as an engineer you want to write down pros and cons, and the financial part you want to look at, and you want it to say go. &nbsp;You want it to sort of validate the decision that your guts &nbsp;come. &nbsp;And it never did. Because, you know Michael Dell had made a comment weeks earlier that if he were the CEO, and he was a very, is and was a very respected CEO, that if he were the CEO of Apple, he would close it down and give the money back to shareholders. That it had no future.</span></p>
<p><span><span><span><span></span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">I remember he said that.</span></p>
<p><span style="line-height: 1.5em;"><strong>Cook:</strong> H</span><span style="line-height: 1.5em;">e was just saying what everybody thought.</span></p>
<p><span><span><span><span></span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">They didn’t know Steve Jobs.</span></p>
<p><span style="line-height: 1.5em;"><img style="float:right;" src="http://static3.businessinsider.com/image/541c9ab9ecad047c36662e24-1200-924/michael-dell-44.jpg" border="0" alt="Michael Dell" width="480"></span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">They didn’t know Steve. &nbsp;And so in that meeting, I concluded all of those guys are wrong. &nbsp;They don’t know him and they don’t know his vision. &nbsp;They see things in the traditional way, which Steve never did. &nbsp;He was always looking well beyond the norm.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">And [unintelligible] the beginner’s eye.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes, he had a gift for that. He clearly had a gift for that. &nbsp;And he took that gift and embedded it in the company. &nbsp;It wasn’t a gift that he kept to himself. &nbsp;I loved many things about him, as a dear friend. But he also was a great mentor. &nbsp;He was a great teacher. &nbsp;This is something that’s never written about him. &nbsp;But what he left in not just me, but many of us, is what he taught us. &nbsp;He was one of the best mentors in the world.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">This is more than perfectionist.</span></p>
<p><span><span><span><span></span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Oh, it’s much more than that. &nbsp;No, it’s much more than that because that’s just holding the bar so high that it’s very hard to hit. &nbsp;It’s teaching and making sure people are learning and him taking such an interest he’s going out of his way to do this. &nbsp;And I saw him do that over many years -- well, not just [with] me but [also with] many people. &nbsp;And I think it’s a huge, huge part of what he did that’s missed in most of the things that I’ve read. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">The misconception misses that. &nbsp;The teaching aspect of it.</span></p>
<p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It does. &nbsp;That and the human aspect of it. &nbsp;He was an incredible human being and I’ve never read anything that really captured him. &nbsp;Or captured the Steve I knew. &nbsp;</span></p>
<h2><span><img class="float_left" src="http://static2.businessinsider.com/image/540f3d586da811c227973c27-1200-572/screen%20shot%202014-09-09%20at%201.47.45%20pm.png" border="0" alt="Apple Pay" width="480">Cook on Apple Pay&nbsp;</span></h2>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">One of the products you introduced is ApplePay. &nbsp;Now, do you have a relationship with credit cards in creating ApplePay?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">We do.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Some say, “Why not just go around them? &nbsp;You know, be disruptive.”</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, as it turns out, people love their credit cards. And so I don’t know what credit cards you have. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Too many.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">But many people love their credit cards because they might love that you collect airline points.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook: </span></strong><span style="line-height: 1.5em;">So we looked at the industry and we said, “You know, people like that part.” And so we’re about making the user’s life better. &nbsp;Making the experience better. &nbsp;We saw all the mobile payment stuff that had been done as none of it was making anybody’s life better. &nbsp;It was more about creating a business model for someone else to make money. &nbsp;We started with the user and we said, “What do they really want?” &nbsp;Well, nobody wants to carry a wallet. &nbsp;You don’t want another thing that you have to remember to put in your pants when you walk out the door. &nbsp;You don’t want another thing to lose. &nbsp;You don’t really want this card with exposed numbers on it that has a huge security risk on it, and so we’ve fixed the security issue. &nbsp;</span></p>
<blockquote class="pullquote">Nobody wants to carry a wallet.</blockquote>
<p><span style="line-height: 1.5em;">Our system is much more secure than the traditional credit card system is. &nbsp;We kept the thing that people liked, which is they do love their card. &nbsp;And we said, “We don’t want any of this data, so we’re not doing what other companies are doing. We don’t want to know what you’re buying. &nbsp;We don’t want to know where you’re buying it. &nbsp;We don’t want to collect all this stuff on Charlie. &nbsp;I don’t want to know where you’re spending your nights.” &nbsp;And so we’ve firewalled all the stuff where we don’t keep it. &nbsp;It’s not on our servers. &nbsp;And so we kept what’s great and fixed what wasn’t. &nbsp;The retailers love it because it’s a far more efficient way for people to check out.</span></p>
<blockquote class="pullquote float_right"><span><span><span><span><span>We don’t want to know what you’re buying.&nbsp;</span></span></span></span></span><span style="line-height: 1.5em;">We don’t want to know where you’re buying it.</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Tell us how it works.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It’s very simple. Literally, all you have to do -- this phone’s not wired, but if it were, all I would have to do is touch the iTouch or the Touch ID rather. &nbsp;And hold it within a proximity of the terminal and that’s it. It’s done. &nbsp;The transaction is finished because you’ve authenticated with your fingerprint. It’s hard to steal a fingerprint. &nbsp;And you’ve not pulled out a card, you’ve not jostled through your wallet for something you may have lost. &nbsp;You haven’t had to run your credit card through a machine several times and for it to reject your card. &nbsp;None of that is done. &nbsp;It’s as simple as boom, boom. &nbsp;It’s done.</span></p>
<h2><span><img src="http://static3.businessinsider.com/image/541ca5156da811ea65c495a4-1200-924/apple-store-25.jpg" border="0" alt="apple store"><br></span></h2>
<h2><span>Cook on Apple's emerging markets</span></h2>
<p dir="ltr"><span><strong>Rose:</strong>&nbsp;</span><span style="line-height: 1.5em;">Technology is a very global thing, as you well know, as well as anyone. &nbsp;Emerging markets are where a lot of people are coming to the middle class and they have buying power.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Absolutely.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">China, Brazil, lots of other places. &nbsp;How do you see that market and how does Apple do well in that market?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, in China, if you look back at the last year, our business in greater China is about 30 billion. &nbsp;And to my knowledge that’s larger than any American company, certainly in technology and maybe the largest of any period. We put a lot of energy in there for years. &nbsp;We’ve had very fast growth, but you’re exactly right. Ultimately what’s causing that is you have a significant number of people moving into the middle class. &nbsp;Large numbers -- unprecedented numbers. &nbsp;This is also happening in Brazil. &nbsp;It’s happening in Turkey. &nbsp;It’s happening in Thailand, it’s happening in Malaysia. &nbsp;It’s happening in many different places. &nbsp;Indonesia’s beginning. &nbsp;It’s at a different place in that curve. &nbsp;</span></p>
<blockquote class="pullquote">Emerging markets are where a lot of people are coming to the middle class and they have buying power.</blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Does price point become an issue?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah. Income is a gating factor. &nbsp;But there's a lot of retailers that will allow smart phones to be paid for over time. &nbsp;In China, there's a subsidy on smart phones if you sign a contract, much like the United States. And so, there are ways to make it more affordable. Also, this is iPhone 6 and 6-Plus. But we also sell iPhone 5S.</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">And iPhone 5C. &nbsp;And all of these just got lower prices on Tuesday b</span><span style="line-height: 1.5em;">ecause of the entry of the new products. &nbsp;And so, you will find in emerging markets -- the mix of product sales are sometimes different in those markets versus other markets.</span></p>
<h2><span>Cook on how Apple develops products</span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">You spend a lot of money on research.</span><span style="line-height: 1.5em;">&nbsp;</span></p>
<blockquote class="pullquote float_right">There's obviously other things that we're working on, that right now, isn't apparent.&nbsp;</blockquote>
<p><span style="line-height: 1.5em;"><strong>Cook:</strong>&nbsp;</span><span style="line-height: 1.5em;">We spend a lot of money in R&amp;D.&nbsp;</span><span style="line-height: 1.5em;">And that number has ramped dramatically. &nbsp;That's true. &nbsp;Some of that is spent for things that aren't shipping yet. The Apple Watch is an example of that. &nbsp;I've announced it now so everybody can see it. &nbsp;But we've been spending money for three years on it. &nbsp;Because we started development about three years ago. &nbsp;And there's obviously other things that we're working on, that right now, isn't apparent.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Here's what's interesting about you and about Steve Jobs --</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">We're both secretive.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah. [laughs] Exactly. &nbsp;Exactly! It's hard to get something -- there's also this, though. &nbsp;You guys have ideas for products that might be part of the future, which no one knows about. &nbsp;</span></p>
<blockquote class="pullquote">There are products that we're working on ... that haven't been rumored about yet.</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">There are products that we're working on that no one knows about, yes. &nbsp;That haven't been rumored about yet. &nbsp;Yes. And part of some of those are going to come out and be blow-away, probably. &nbsp;And some of those we'll probably decide, "You know, that one we're going to stop." And so, we kick around a lot of things internally. And we might start something and get down the road a little bit, and have a different idea. I mean, Steve told a story on about the iPad. You know, iPad was started way in advance of when it came out. &nbsp;Many years before. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;"><img style="float:right;" src="http://static6.businessinsider.com/image/541cada36bb3f7cd3f79747a-1200-924/steve-jobs-ipad-13.jpg" border="0" alt="steve jobs ipad" width="480"></span></strong></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Tablets was not a new idea.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It was not a new idea. It was&nbsp;<span>shelved because of the idea to make iPhone.&nbsp;</span></span><span style="line-height: 1.5em;">And the team was relocated to work on iPhone. And then the iPhone came out. &nbsp;And after iPhone got up and running, [we] brought the iPad out. &nbsp;And so, y</span><span style="line-height: 1.5em;">ou may find something along the route to doing something that you want to do that you wouldn't have imagined or gotten there unless you started on that road.</span></p>
<p><span style="line-height: 1.5em;">A lot of what leads to innovation is curiosity. &nbsp;It's curiosity to begin pulling a string, and you see where it takes you. &nbsp;And a lot of what we do isn't apparent to the public in the beginning, where it's going to lead. Touch ID is an example. &nbsp;We did touch ID a year ago. &nbsp;A lot of people just thought Touch ID was a way to get into your phone. &nbsp;And it's very cool at doing that. &nbsp;But then we also said, "Well, you can buy stuff from Apple with it." Obviously, we, the entire time, were planning to do a much broader roll out for mobile payments with Touch ID. &nbsp;But we invest in a lot of things that have long tentacles.&nbsp;</span></p>
<h3><span style="line-height: 1.5em;"><img class="float_left" src="http://static1.businessinsider.com/image/541cb0406da811162fc4959e-1200-924/tim-cook-charlie-rose-1.png" border="0" alt="Tim Cook Charlie Rose" width="480"><span style="font-size: 1.5em; line-height: 1.5em;">Cook on the iCloud hacking scandal</span></span></h3>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Hacking of iCloud, caused a lot of people --</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It wasn't hacked. &nbsp;There's a misunderstanding about this. &nbsp;If you think about what hacking iCloud would mean, it means somebody would get into the cloud and could go fish around in people's accounts. That didn't happen. What happened was that -- like, let's take you. &nbsp;It didn't happen to you, I hope. But let's take you as an example. &nbsp;Somebody could say, "Oh, you know, I mean, I know Charlie's ID from -- somehow."</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">"I know his e-mail perhaps, or" --</span></p>
<blockquote class="pullquote"><span style="line-height: 1.5em;">It's not an Apple issue. This is an internet issue.</span><strong style="color: #222222; font-size: 15px; line-height: 1.5em;"><span style="line-height: 1.5em;">&nbsp;</span></strong></blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Maybe it's his e-mail. &nbsp;And they may guess your password -- or that's not as likely. &nbsp;They might phish it.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">How do you phish it? &nbsp;I could pretend to be somebody else. &nbsp;And you could unknowingly give me your password. &nbsp;And that happens on the Internet too many times today. &nbsp;That's the number one issue, by far. &nbsp;And it's not an Apple issue. &nbsp;This is an internet issue. &nbsp;You just saw that this happened to millions of Gmail users.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">They were phished. &nbsp;My understanding is it wasn't a breach there, either, of the infrastructure. &nbsp;It was a phishing expedition. &nbsp;There are lots of bad people that do this. &nbsp;And what we said was, instead of just saying, "Hey, if there's a lot people to do this," we need to figure out, "Well, how can we try to protect our customers on this?" That's our top goal. &nbsp;And so, we're working internally about how to bring more awareness to these schemes and trying to do things to do --</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Public information process. &nbsp;</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, some of it is that.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Some of it is like an old public service announcement used to be.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">In addition, we have to do things where it notifies the customer quickly if it does happen. That's reactive. And you know, we don't want it to happen at all, but if it does, you probably want to know instantly. &nbsp;There are some other things that I can't describe right now, where we think we can make a contribution beyond just making sure the cloud's not hacked --</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah. &nbsp;This is different than the hacking of Home Depot or the hacking of --</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Very different.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">-- of Target.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah. &nbsp;It's totally different.</span></p>
<p><span style="line-height: 1.5em;"><img src="http://static6.businessinsider.com/image/5415c27769bedd53724a17aa-1161-630/screen shot 2014-09-14 at 12.27.09 pm.png" border="0" alt="Charlie Rose Tim Cook "><br></span></p>
<h2 dir="ltr"><span>Cook on secrecy and surveillance</span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">A couple of bigger questions beyond Apple.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">You once said to me, at a conference, and I was about ready to go in and interview someone, [inaudible]. I said, "What do you think I should ask?" And you said -- either facetiously or not -- "Ask him what comes after the Internet."</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I remember telling you that. &nbsp;And I remember your reaction. &nbsp;You were like this.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I wanted you to ask him because I wanted to hear what they were going to say.</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">Exactly. </span><span style="line-height: 1.5em;">[laughter]</span></p>
<p dir="ltr"><strong>Cook:&nbsp;</strong><span style="line-height: 1.5em;">I think you have to think about things like that.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">And sometimes, in the Valley, everybody can get so fixated on one thing. &nbsp;And lots of companies pop up and do those things. &nbsp;And you're not thinking enough about the next next next thing. &nbsp;And so, it's something that we think about. And I don't know what the answer is. &nbsp;We always had some ideas here and there.</span></p>
<blockquote class="pullquote float_right">I don’t think that the country, or the government’s found the right balance.</blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, give me one.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Well, I don't want to give you one.&nbsp;</span><span style="line-height: 1.5em;">[laughter]&nbsp;</span><span style="line-height: 1.5em;">I don't want anybody else to copy it. &nbsp;I mean, you have people out there that copy us --</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Okay.</span></p>
<p><span><span><span></span></span></span><span style="line-height: 1.5em;"><strong>Cook:</strong>&nbsp;</span><span style="line-height: 1.5em;">-- and so, I don't want to help them do that.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">In this country, we've had to, because of Edward Snowden and other [unintelligible]. &nbsp;Try to come to grips with the idea of freedom, privacy, and national security. &nbsp;Where is that debate?</span></p>
<p><img style="float:right;" src="http://static1.businessinsider.com/image/541cbac5ecad04793c662e11-1200-924/tim-cook-charlie-rose.jpg" border="0" alt="Tim Cook Charlie Rose" width="480"></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I think it’s a tough balance. And I don’t think that the country, or the government’s found the right balance. &nbsp;I think they erred too much on the collect everything side. And I think the president and the administration is committed to kind of moving that pendulum back. However, you don’t want, it’s probably not right to not do anything. &nbsp;And so I think it’s a careful line to walk. &nbsp;You want to make sure you’re protecting American people. &nbsp;But you don’t want to take, there’s no reason to collect information on you. &nbsp;But people, are 99.99 percent of other people.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">A lot of people say, you know, have said to me, there’s a whole ton of information already out there, that are in the possession of companies like Google, like so many other companies, that that information is there and they worry about that. &nbsp;Too much personal information is out there and who has access to it, that kind of thing, which is different from than the national security implications of what you do to listen in on people’s phone conversations or what technology companies do to provide a list of whatever might happen.</span></p>
<blockquote class="pullquote">&nbsp;<span>I think it’s a careful line to walk.</span></blockquote>
<p>&nbsp;<strong style="line-height: 1.5em;">Cook:&nbsp;</strong><span style="line-height: 1.5em;">We take a very different view of this than a lot of other companies have. Our view is, when we design a new service, we try not to collect data. &nbsp;</span><span style="line-height: 1.5em;">So we’re not reading your email. &nbsp;We’re not reading your iMessage. &nbsp;If the government laid a subpoena to get iMessages, we can’t provide it. &nbsp;It’s encrypted and we don’t have a key. &nbsp;And so it’s sort of, the door is closed. &nbsp;</span></p>
<p dir="ltr"><span style="line-height: 1.5em;">But our business Charlie, is based on selling these. &nbsp;Our business is not based on having information about you. You’re not our product. &nbsp;Our product are these, and this watch, and Macs and so forth. &nbsp;And so we run a very different company. &nbsp;</span></p>
<blockquote class="pullquote float_right">You’re not our product.</blockquote>
<p dir="ltr"><span style="line-height: 1.5em;">I think everyone has to ask, how do companies make their money? &nbsp;Follow the money. &nbsp;And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. &nbsp;And you should really understand what’s happening to that data. &nbsp;</span></p>
<p dir="ltr"><span style="line-height: 1.5em;">And companies I think should be very transparent about it. &nbsp;From our point of view, you can see what we’re doing on the credit card thing. &nbsp;We don’t want it. &nbsp;We’re not in that business. &nbsp;I’m offended by lots of it. &nbsp;And so, I think people have a right to privacy. &nbsp;And I think that’s going to be a very key topic over the next year or so. &nbsp;And we’ll reach higher and higher levels of urgency as more and more incidents happen. &nbsp;</span></p>
<blockquote class="pullquote">Follow the money. &nbsp;And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.</blockquote>
<p dir="ltr"><span style="line-height: 1.5em;">I think that the, for us, in the Snowden thing, just to go long on that for just a moment. We wanted instantly to be totally transparent because there were rumors and things being written in the press that people had backdoors to our servers. None of that is true, zero. &nbsp;We would never allow that to happen. &nbsp;They would have to cart us out in a box before we would do that. &nbsp;If we ever get information, and we finally got an agreement from the administration to release how many times we had national security orders on Apple. &nbsp;And in a six month period, and we had to release a range, because they won’t let us say the exact number, it’s between zero and 250. That’s the lowest number you can quote. &nbsp;Zero to 250.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">It could have been one or it could have been 249.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Correct. &nbsp;But, so you can tell, we have hundreds and millions of customers. &nbsp;So it’s a very rare instance that there’s been any data asked. &nbsp;And one of the reasons is, we don’t keep a lot. &nbsp;We’re not the treasure trove of places to come to.</span></p>
<h2><span><span><span>Cook on his personal values</span></span></span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">I mentioned Robert Kennedy and Martin Luther King in your office. &nbsp;Tell me the values you consider most important beyond the culture and the values of Apple. &nbsp;To Tim Cook, the man.</span></p>
<blockquote class="pullquote float_right">Everyone deserves respect. I’ll fight for it until my toes point out.</blockquote>
<p dir="ltr"><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Treating people with dignity. &nbsp;Treating people the same. &nbsp;That everyone deserves a basic level of human rights, regardless of their color, regardless of their religion, regardless of their sexual orientation, regardless of their gender. &nbsp;That everyone deserves respect. I’ll fight for it until my toes point out. I think those two guys, if you look back in history, I think -- they’re not the only two. But they laid their lives on the line. &nbsp;And they knew they were doing it. &nbsp;And I had the -- just tremendous respect for both of them, and so I do. </span></p>
<p dir="ltr"><span style="line-height: 1.5em;"><img class="float_left" src="http://static1.businessinsider.com/image/541cbd5469bedd663f175401-362-272/robert-kennedy.jpg" border="0" alt="Robert Kennedy" width="480">I look at them every day because I think for people -- there’s still too many cases in the world and in the United States where there’s a class kind of structure or where voting or people are trying to convince each other that this other group of people don’t deserve the same rights. &nbsp;And I think it’s crazy, I think it’s un-American. &nbsp;I think it doesn’t belong. &nbsp;And I also see as a businessman in Apple, I can see the value in diversity. &nbsp;I see a tremendous company that because we don’t judge each other, because we don’t have different rights and so forth because we allow anyone in the front door. &nbsp;I see a company that where -- that this inclusion really inspires innovation. And so I see the value of it from that point of view as well. &nbsp;But from a human point of view, I feel it’s just and right. &nbsp;And I’ve seen it not occur. &nbsp;And I’ve seen the devastation of it not occurring, and so I want to do everything I can do to not only not profit from it --</span></p>
<blockquote class="pullquote">We have a lot further to go.&nbsp;</blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">What offends me most about discrimination is that you’re not being able to not access the full range of not only of humanity, but also you’re doing a huge disservice to yourself because [of] the human potential.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I agree.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Anything that restricts the human potential is doing a disservice to you and to everybody around you.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I agree. &nbsp;And it’s not what the country was based on. &nbsp;You know, I get back to that. There’s some basic level of rights that our forefathers had the insight to think about. &nbsp;And we’re still fighting 250 years, a little less than that I guess, afterwards to see that vision. That it’s worth the fight and we’ve certainly come a long way since Dr. King’s speech on the Mall, but we have a lot further to go. &nbsp;We have a lot further to go. &nbsp;</span></p>
<h2>Cook on labor and the environment</h2>
<p><strong style="line-height: 1.5em;"><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">And finally there’s the threat to the planet. &nbsp;</span></p>
<p><span style="color: #222222; font-size: 15px; line-height: 1.5em;"><strong>Cook:</strong>&nbsp;</span>There is. &nbsp;And this is one that we’re putting a lot of energy in. <span style="line-height: 1.5em;">&nbsp;You know, we want to leave the world better than we found it. What does that mean for us? &nbsp;It means that we take toxins out of all of our products. We’ve done that. &nbsp;Well, I think we’re still the only consumer electronics company that’s done that. &nbsp;It means that we focus on renewable energy, and so we have a data center that people tell us we could never get to 100 percent renewable energy there. We’d never get there. &nbsp;Well, we’re there. &nbsp;We have it in Maiden, North Carolina. You should go see it. &nbsp;Working with both the state and working with our -- the talent without Apple, we were able to pull that off. &nbsp;We’ve got other data centers; [on] 100 percent renewable [energy].</span></p>
<blockquote class="pullquote float_right">We want to leave the world better than we found it.</blockquote>
<p><span style="line-height: 1.5em;">We’re building the headquarters, our new headquarters. &nbsp;It will be 100 percent renewable. &nbsp;And we’re working on our supply chain and we’re digging deep within the supply chain and we’ve got initiatives going on there as well. &nbsp;I know some people have issues with this, but to me it’s all about leaving the world better than you found it. &nbsp;And I don’t know about you, but when I spend my spare time -- when I have any -- I like to be out in the national parks.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah, I do.</span></p>
<p><strong><span style="line-height: 1.5em;"><img style="float:right;" src="http://static1.businessinsider.com/image/541cc233ecad04a355662e1a-577-433/tim-cook-foxconn-2.jpg" border="0" alt="Tim Cook Foxconn" width="480">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">And reminding myself of the land and the beauty of it. &nbsp;And you can go to different places and see that slipping away. &nbsp;And it's not right. &nbsp;And we owe it to the generation, to the younger generation, to solve this and not to keep turning and looking at away.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Those same values, also, ought to be applied to the people who make --</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">-- Apple products, wherever they live and wherever they work.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Absolutely. &nbsp;And you can see what we've done there. &nbsp;We have trained now well over a million, probably two million people in their rights, and where you and I have a good view of what our rights are -- that's not the same in every country in the world. One of the best ways you can make sure that things are happening well is if people stand up and say, "Something's happening that's not right here." We've audited so deep in our supply chain. We do it constantly, looking for anything that's wrong, whether it's down to the -- there's a safety exit blocked. We have gone beyond the auditing and are now essentially holding university-style classes on the manufacturing campuses with our partners, because you don't start in life at here. &nbsp;You start in life at the bottom and you crawl up. &nbsp;</span></p>
<blockquote class="pullquote">We have trained now well over a million, probably two million people in their rights<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><span style="line-height: 1.5em;">W</span><span style="line-height: 1.5em;">e're trying to provide education, which to me, is the great equalizer among people, to people on the factory floor who want and aspire to do more. &nbsp;And so, we worked with local Chinese universities to employ classes right on campus, to make it super convenient for people. &nbsp;I really feel that we've done a tremendous amount in this -- in this -- in this area. &nbsp;And plus, we've been incredibly transparent, because this is an area unlike me being secretive about the future -- I want everybody to copy, and I'd love that everybody takes exactly what we're doing and do it. &nbsp;And if they've got any better ideas, I want them. &nbsp;Because I think we all ought to be, you know, just like with the environment and human rights, this is an area we ought to all share, we could all improve the world on. &nbsp;It's not building a new product, where we want to keep it secretive.</span></p>
<h2><span><span><span>Cook on Apple's responsibility</span></span></span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">And the Apple of your future stands, as Steve once said, at the junction of tech and humanities?</span></p>
<blockquote class="pullquote float_right">We may change other things. &nbsp;We may become more open.</blockquote>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes. It does. And you can see it in these products -- in this incredible watch. &nbsp;You can feel it. &nbsp;You can see that in everything we do, we have this focus on, "How am I changing the world? &nbsp;How am I enriching somebody's life? &nbsp;How am I making things easier for people?" And we're just not making products to sell, you know? &nbsp;That doesn't get me up in the morning. &nbsp;I get up in the morning, and many other people get in the morning, to change things. &nbsp;I mean, that's -- that's who we are as a company. &nbsp;That hasn't changed. We may change other things. &nbsp;We may become more open. &nbsp;We may participate in these things that we haven't done before. &nbsp;But what drives us are making great products that enrich people's lives. &nbsp;It's the same thing that has driven Apple forever.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">But it's been a good business. Are you now not the largest company in the world, in terms of market count?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">We are.&nbsp;</span><span style="line-height: 1.5em;">But we don't fixate on it, Charlie. &nbsp;I don't get up in the morning thinking, "Wow, we're the largest."</span></p>
<p><span style="line-height: 1.5em;"><strong>Rose:</strong> Do you think of that in terms of the opportunities it provides you to do all the things that I've just -- we've been talking about?</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I do.</span></p>
<blockquote class="pullquote">I'm proud that we're out in front on environment. &nbsp;I'm proud that we're pushing like crazy in human rights.<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Whether it's technology, whether it's humanity -- it's whether it is being a good citizen.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">I do. &nbsp;And I see it as a responsibility. &nbsp;I don't see it as a burden. &nbsp;I see it as a responsibility and I feel that this gives us even a greater ability to contribute more -- not just in the monetary sense. &nbsp;We'll always contribute the most to humanity through our products, because these products will change people's lives and enable them to do things they couldn't do before. &nbsp;And we could reach more people doing that. &nbsp;But I'm proud to be working on Product Red with Bono. &nbsp;And eliminating AIDS in Africa. &nbsp;I'm proud that we're out in front on environment. &nbsp;I'm proud that we're pushing like crazy in human rights. &nbsp;I'm proud that we're working on education and trying to change the way teachers teach and students learn. &nbsp;These things excite me. &nbsp;These things move the dial in the world. &nbsp;And I'm not just talking about the U.S. &nbsp;I'm talking about, you know, worldwide. &nbsp;I think these are the things that make our hearts sing. &nbsp;These are the things that get us up in the morning. &nbsp;And it drives us to do unbelievable things and work unbelievably hard. &nbsp;It's not the largest market cap in the world. &nbsp;This is not an objective that we're -- people will work the extra hour, will go the extra mile. &nbsp;Those things aren't things that push people. &nbsp;I mean, I don't know. &nbsp;They don't push me, anyway. I'm not saying that I don't -- just to all the shareholders out there, I'm not saying I'm not focusing on you. &nbsp;I am very focused on them. &nbsp;</span><span style="line-height: 1.5em;">&nbsp;</span></p>
<blockquote class="pullquote float_right">I'm proud that we're working on education and trying to change the way teachers teach and students learn<span style="color: #222222; font-size: 15px; line-height: 1.5em;">&nbsp;</span></blockquote>
<p><span><span><span></span></span></span><span style="line-height: 1.5em;">But I'm talking about what drives people. &nbsp;And what we've learned is something simple -- is it's very simple in a way -- is if we focus on great products that enrich people's lives, and we do that well, really well, the financial returns will follow, and our shareholders will be happy. &nbsp;And it's a continuous circle. &nbsp;And so, I like that because it's simple. &nbsp;Too many companies focus on the -- let's try to get the largest market cap. &nbsp;And that's doesn't drive people. &nbsp;You know, I was at Compaq at a time where the objective was to become a $40 billion company. &nbsp;Well, employees don't get excited about that. &nbsp;This isn't something you wake up and you go, "I'm going to take the hill today to do 40" -- I mean, you know? &nbsp;It's just not that. &nbsp;But changing the world -- these are the things that people work for. &nbsp;And this pushes people. &nbsp;And so, this is who we are as people. It's the values of our company. &nbsp;It's been the values of our company forever. &nbsp;And it's to Steve's credit. &nbsp;He put these values in the company. &nbsp;It wasn't just his values. &nbsp;It was his mentoring and teaching that instilled these deep in the company. &nbsp;And so, if I step off the curb this afternoon -- I hope I don't -- but if I do, those will be the values of the company tomorrow. &nbsp;And the next day and the next day. &nbsp;It's that deep. I know I probably said it too many times, but it's a privilege of a lifetime to be there, because I think there's no place like it on earth.</span></p>
<h2><span><span><span><img style="float:right;" src="http://static5.businessinsider.com/image/541cc88869bedd50721753fd-504-378/tim-cook-and-bono-from-u2-4.png" border="0" alt="Tim Cook and Bono from U2" width="480"></span></span></span></h2>
<h2><span><span><span>Cook on partnering with U2&nbsp;</span></span></span></h2>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">What was it that Bono said to you –&nbsp;</span><span style="line-height: 1.5em;">[laughter]</span></p>
<p dir="ltr"><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">... that got me to buy his free album?</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Yes. &nbsp;[laughs] What did Bono say to get you to buy free albums? &nbsp;And what did he say to you when he walked over to you at the presentation? &nbsp;It was something [unintelligible] Zen Meister [spelled phonetically] -- I'm not sure what it was.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">[laughs] He called me the Zen Master --&nbsp;</span><span style="line-height: 1.5em;">he can't shake me. &nbsp;You can't shake me up. &nbsp;You know, from our point of view, it's kind of simple, is we love music. &nbsp;We were thrilled with the album. &nbsp;We think the album is killer. &nbsp;I don't know if you've listened to it yet. &nbsp;I really encourage you to do it. And so, what we wanted to do was we wanted to give something to our customers. &nbsp;And I think the vast majority of them are going to love the music. Some may not love it. &nbsp;I hope they all do. &nbsp;But it was more about our customers. &nbsp;And so, it felt great to participate in something that's music history -- one of the largest album releases ever. &nbsp;But the real thing was giving something to our users. &nbsp;</span></p>
<p dir="ltr"><strong>Rose:&nbsp;</strong><span style="line-height: 1.5em;">But you can get the album free.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Yeah. I hope you listen to it. &nbsp;They had done a killer job. &nbsp;They worked on it for five years. &nbsp;The band has done incredible work here. &nbsp;And I think you're really going to like it. &nbsp;They performed one song at our event.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Right.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">And I think the crowd really, really liked it.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Thank you for coming.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It's been a pleasure.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">A pleasure.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">It's been a pleasure. &nbsp;I will never forget this.</span></p>
<p><span><span><span></span></span></span><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Thank you.</span></p>
<p><strong><span style="line-height: 1.5em;">Cook:&nbsp;</span></strong><span style="line-height: 1.5em;">Thanks, Charlie.</span></p>
<p><strong><span style="line-height: 1.5em;">Rose:&nbsp;</span></strong><span style="line-height: 1.5em;">Tim Cook, CEO of Apple. &nbsp;Thank you for joining us. &nbsp;See you next time.</span><span style="line-height: 1.5em;">&nbsp;</span></p><p><a href="http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/apple-could-have-handed-over-user-information-under-the-patriot-act-2014-9Apple Could Have Handed Over User Information Under The Patriot Act (AAPL)http://www.businessinsider.com/apple-could-have-handed-over-user-information-under-the-patriot-act-2014-9
Fri, 19 Sep 2014 13:36:00 -0400Sam Colt
<p><img src="http://static2.businessinsider.com/image/5416b8ef69bedd203b1a57ab-1200-924/tim-cookcharlie-rose-3.png" border="0" alt="Tim Cook_Charlie Rose"></p><p></p>
<p>Apple CEO&nbsp;<a href="http://www.businessinsider.com/tim-cook-published-a-letter-on-apple-privacy-policies-2014-9">Tim Cook published an open letter</a>&nbsp;on his company's new privacy policy this week.</p>
<p><span>"I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services," Cook said. "We have also never allowed access to our servers. And we never will."</span></p>
<p>That disclosure, however, may not preclude information requests under Section 215 of the US Patriot Act, <a href="https://gigaom.com/2014/09/18/apples-warrant-canary-disappears-suggesting-new-patriot-act-demands/">according to Gigaom's John Jeff Roberts</a>.</p>
<p><span>Section 215 of the Patriot Act&nbsp;</span><span>—</span><span>&nbsp;which has been in place since 2001 as a counterterrorism measure&nbsp;</span><span>—</span><span>&nbsp;allows the US government to obtain business records in secret, so long as they're relevant to national security.</span></p>
<p><span>Apple has been including a so-called "warrant canary" in its reports on government information requests, which it began publishing last year.&nbsp;</span><span style="line-height: 1.5em;">Apple's warrant canary is designed to let the public know it has not handed over information to the government.&nbsp;</span></p>
<p>In its report <a href="http://images.apple.com/privacy/docs/government-information-requests-20131105.pdf">last November</a>, Apple specifically denied having turned over user information.</p>
<p>"Apple has never received an order under Section 215 of the USA Patriot Act," read the disclosure. "We would expect to challenge such an order if served on us."</p>
<p>That disclosure is absent from <a href="http://images.apple.com/privacy/docs/government-information-requests-20140630.pdf">Apple's most recent report</a> on government information requests, however, which might be a signal that they've complied, willingly or not, with one or more Patriot Act requests.</p>
<p>It's difficult to know for sure whether Apple has needed to comply with the Patriot Act. Its most recent report refers to "National Security Requests," which could refer to Patriot Act orders.&nbsp;</p>
<p>"We report all the national security orders we have received, including orders received under FISA and National Security Letters ('NSLs'), in bands of 250," said Apple's report. "Though we want to be more specific, this is currently the narrowest range allowed by the government."&nbsp;</p>
<p>As you can see, Apple has received somewhere between 0 and 250 information requests:</p>
<p><img src="http://static5.businessinsider.com/image/541b1960eab8eacf752c5ca6-500-150/screen shot 2014-09-18 at 10.40.57 am.png" border="0" alt="Apple National Security Requests"></p>
<p><span style="line-height: 1.5em;">Tim Cook recently talked about Apple and government information requests </span><a href="http://www.businessinsider.com/tim-cook-apple-privacy-2014-9">in an interview with PBS' Charlie Rose</a><span style="line-height: 1.5em;">.</span></p>
<p>"There were rumors and things being written in the press that people had backdoors to our servers <span>—</span>&nbsp;none of that is true," he said. "We would never allow that to happen. They'd have to cart us out in a box."</p>
<p>Apple declined to comment on whether it had receieved individual Patriot Act orders.</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/tim-cook-published-a-letter-on-apple-privacy-policies-2014-9" >Tim Cook Has An Open Letter To All Customers That Explains How Apple's Privacy Features Work</a></strong></p>
<p><a href="http://www.businessinsider.com/apple-could-have-handed-over-user-information-under-the-patriot-act-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/tim-cook-charlie-rose-interview-human-rights-2014-9Here's Why Tim Cook Keeps Photos Of Martin Luther King And Robert Kennedy In His Office (AAPL)http://www.businessinsider.com/tim-cook-charlie-rose-interview-human-rights-2014-9
Tue, 16 Sep 2014 12:24:05 -0400Sam Colt
<p><img src="http://static5.businessinsider.com/image/5417bb1a6da811f216589680-1200-924/tim-cook-320.jpg" border="0" alt="tim cook"></p><p><span style="line-height: 1.5em;">Apple CEO Tim Cook sat down with Charlie Rose at PBS News last week for a two-part interview, the second half of which aired Monday night.</span></p>
<p>Rose pressed Cook on Apple, but also asked him about his personal values. Cook was unflinching about how others should be treated.&nbsp;</p>
<p><span id="docs-internal-guid-19afcb4d-7cba-35df-f398-81c744a15255"><span>"Treating people with dignity," said Cook. "That everyone deserves a basic level of human rights, regardless of their color, regardless of their religion, regardless of their sexual orientation, regardless of their gender."</span></span></p>
<p><span><span>When Rose mentioned standard bearers of human rights like Martin Luther King Jr. and Robert Kennedy, Cook said he kept photos of both leaders in his office.</span></span></p>
<p><span><span><span id="docs-internal-guid-19afcb4d-7cbe-c7cb-db6c-e025976e3224"><span>"I had the <span>—</span>&nbsp;just tremendous respect for both of them, and so I do," he said. "I look at them every day because I think for people <span>—</span>&nbsp;there’s still too many cases in the world and in the United States where there’s a class kind of structure or where voting or people are trying to convince each other that this other group of people don’t deserve the same rights. &nbsp;And I think it’s crazy, I think it’s un-American."</span></span></span></span></p>
<p><span><span><span><span>Cook then explained how the values championed by Kennedy and MLK play out at Apple.</span></span></span></span></p>
<p><span><span><span><span><span id="docs-internal-guid-19afcb4d-7cc4-cdca-dfa2-ef0c4b25e642"><span>"I see a tremendous company that because we don’t judge each other, because we don’t have different rights and so forth because we allow anyone in the front door," he said. "I see a company that where <span>—</span>&nbsp;that this inclusion really inspires innovation."</span></span></span></span></span></span></p>
<p><span><span>Apple's CEO suggested that professing human rights was fundamentally American.</span></span></p>
<p dir="ltr"><span>"There’s some basic level of rights that our forefathers had the insight to think about," he said. "And we’re still fighting 250 years ...afterwards to see that vision."</span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/paypal-is-already-taking-shots-at-apple-pay-2014-9" >PayPal Uses Apple's Nude Selfie Scandal To Take A Shot At Apple Pay</a></strong></p>
<p><a href="http://www.businessinsider.com/tim-cook-charlie-rose-interview-human-rights-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/apple-supply-chain-foxconn-workers-rights-2014-9Here's How Apple Is Making Sure Its Overseas Workers Are Treated Fairly (AAPL)http://www.businessinsider.com/apple-supply-chain-foxconn-workers-rights-2014-9
Tue, 16 Sep 2014 10:45:23 -0400Sam Colt
<p><img src="http://static5.businessinsider.com/image/54179969eab8eaf54d8fda39-1200-924/tim-cook-318.jpg" border="0" alt="Tim Cook"></p><p></p>
<p>Apple CEO Tim Cook sat down with PBS' Charlie Rose last Friday for a two-part interview, the second half of which aired Monday night.</p>
<p>Cook went in-depth on Apple's supply chain, trumpeting the high standards Apple holds its contractors to.</p>
<p>"W<span id="docs-internal-guid-19afcb4d-7c36-b2e2-028b-a4783e9a2d96"><span>e've audited so deep in our supply chain," said Cook. "We do it constantly, looking for anything that's wrong, whether it's down to the <span>—</span>&nbsp;there's a safety exit blocked."</span></span></p>
<p><span>Cook said Apple has begun educating its suppliers with classes not unlike the company's in-house management school, <a href="http://www.businessinsider.com/what-apple-teaches-in-secret-training-program-2014-8">Apple University</a>.</span></p>
<p><span>"<span id="docs-internal-guid-19afcb4d-7c3e-b6c9-0e10-851a66a8c554"><span>We have gone beyond the auditing and are now essentially holding university-style classes on the manufacturing campuses with our partners," he said. "W<span id="docs-internal-guid-19afcb4d-7c3f-1b2d-a50c-a1493589ad43"><span>e're trying to provide education, which to me, is the great equalizer among people, to people on the factory floor who want and aspire to do more."</span></span></span></span><br></span></p>
<p><span><span><span><span><span>Apple's CEO said that unlike Apple's product plans, supply chain training is one area where&nbsp;<em>he would like&nbsp;</em>his competitors to copy him.</span></span></span></span></span></p>
<p><span><span><span><span><span>"<span id="docs-internal-guid-19afcb4d-7c41-10bf-0f3b-dd266759a4b4"><span>I want everybody to copy, and I'd love that everybody takes exactly what we're doing and do it," he said. "And if they've got any better ideas, I want them."</span></span></span></span></span></span></span></p>
<p><span><span>Cook likened Apple's supply chain training to other collaborative efforts that Apple wants to lead the way on.</span></span></p>
<p><span><span><span id="docs-internal-guid-19afcb4d-7c44-6ece-b0cd-f1ab4830162e"><span>"Just like with the environment and human rights, this is an area we ought to all share, we could all improve the world on," he said.</span></span></span></span></p>
<p><span><span><span>Apple has had problems with working conditions at suppliers in the past. In 2012, The New York Times wrote a long series called <a href="http://www.nytimes.com/interactive/business/ieconomy.html?_r=0">The iEconomy</a> that detailed the harsh and sometimes dangerous working conditions workers must endure to build Apple products.</span></span></span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/tim-cook-apple-privacy-2014-9" >TIM COOK: Here's Why Your Personal Data Is Safer With Apple Than Any Other Company</a></strong></p>
<p><a href="http://www.businessinsider.com/apple-supply-chain-foxconn-workers-rights-2014-9#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/tim-cook-nsa-comments-2014-9Tim Cook: The Government Has Gone Overboard Collecting Personal Data (AAPL)http://www.businessinsider.com/tim-cook-nsa-comments-2014-9
Tue, 16 Sep 2014 09:58:00 -0400Sam Colt
<p><span style="line-height: 1.5em;"><img src="http://static4.businessinsider.com/image/54184263ecad048045a6a9f9-840-630/charlie-rose-tim-cook-6.png" border="0" alt="Charlie Rose Tim Cook "><span style="line-height: 1.5em;">Apple CEO Tim Cook said down with PBS' Charlie Rose last week, and he had some choice words for the government surveillance operations revealed by Edward Snowden.</span></span></p>
<p><span id="docs-internal-guid-19afcb4d-7bdf-60f6-bec4-c10e7b3d7e56"><span>"I don’t think that the country, or the government’s found the right balance," he said. " I think they erred too much on the collect everything side."</span></span></p>
<p><span><span>Cook said he thinks the Obama administration is committed to rolling back some of those surveillance programs but added "i<span id="docs-internal-guid-19afcb4d-7be3-a575-1635-0da28e1e9337"><span>t’s probably not right to not do anything."</span></span></span></span></p>
<p><span><span><span><span><span id="docs-internal-guid-19afcb4d-7be5-b12b-0a82-3e2155b46f76"><span>"I think it’s a careful line to walk," he said.</span></span></span></span></span></span></p>
<p><span><span><span><span><span>Cook went on to say that Apple doesn't receives relatively few requests from the government for user data. He's only legally allowed to give a range, which was between zero and 250 last year. He implied the number was so low because Apple keeps user data like iMessages encrypted and can't access it.</span></span></span></span></span></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/tim-cook-apple-privacy-2014-9" >TIM COOK: Here's Why Your Personal Data Is Safer With Apple Than Any Other Company</a></strong></p>
<p><a href="http://www.businessinsider.com/tim-cook-nsa-comments-2014-9#comments">Join the conversation about this story &#187;</a></p>