Month: August 2016

Every entrepreneur’s dream is to create the ultimate product/service that their customers will love and come back to on a daily basis. There’s a lot of discussions all over the web about hitting product market fit and how successful businesses achieved it. Most of the discussions cover the growth strategies behind hitting product market fit. However, there aren’t that many guides out there that talks about how you really know …

At my previous startup, we were building a communications platform for activating and engaging users. We had a promising concept, paying customers, and a great team. TL;DR video can be found at the bottom of this article 🙂 Full steam ahead right?! Wrong! We had many customers using our product for different use-cases. It quickly became unclear who we should continue to build the product for. That’s a major problem! If we tried …

Hiten Shah is no newbie in the SaaS game. Hiten has a well-known track record in building successful software companies. He is probably best known for starting KissMetrics, Crazyegg, and QuickSprouts. What do all those successful startups that he build have in common? They all have an awesome content marketing strategy. Try running a quick Google search on anything related to marketing and tech and you will most likely run …

NPS Best Practices: Drive Growth and Retention Net Promoter Score (NPS) is one of the hottest topics in startups and tech right now. More and more startups are starting to implement an NPS system within their growth strategy to drive more user growth, retention, and engagement. So there’s never been a better time to discuss some NPS best practices so you can optimize your NPS surveys. As I mentioned in …

The biggest challenge with building a new product is that you aren’t a mind reader. So you have no idea what your potential customers want to use or see in your product. You have to understand why your customers are using your product if you want to convert more leads. Or upsell to more current customers. Likewise, you have to understand why users aren’t converting too. Many business owners struggle …

One of the things that I learned from working on my own startup as well as being employed at a few venture-backed startups is that most of the companies struggle to figure out what to build next. The same questions appear at every single company that I’ve been involved with. These questions include: What features should we be building next? What content should we be putting out next? What’s our …

You’ve worked hard to build that email list and you’re able to convert a lot of users into paying customers, but one of the hardest things to do is to keep them engaged. The truth is that most people tend to stop checking your emails regardless on how many offers you send them. Whether you believe it or not, your contact database is full of leads who are ready to get …

Keeping customers engaged is a critical part of building a successful business. This can involve hosting a valuable webinar, reaching out to unhappy customers, or responding to comments on your blog. For most companies, it usually feels like there isn’t enough time to keep everybody happy. While we can’t make our day longer, we CAN work smarter by automating mindless tasks using Zapier. How Zapier Works Zapier lets you create connections between two apps, …

Most marketers think that growth is all about user acquisition, but the truth is that user retention plays a more important role in the growth cycle. You’ve worked hard to capture a potential customer’s email through lead magnets, content upgrades, and creating amazing content. The user enters your funnel and might even take out their credit card to give your app a try. Now it’s up to you to ensure …

Many businesses are using an online sales funnel where a prospect enters their email address on a landing page in exchange for a free report, educational content, or a free trial. The prospect is then put into a one-size-fits-all email drip campaign where they’re shown a series of emails encouraging them to buy or subscribe to the product. Does this sound familiar to you? This works great… if you know exactly what your …