Wiley Management
Weekly Updates

Discussion Topics for Today's Classroom

Posts By:
Brahm Canzer

Description: Clique Media Group CEO Katherine Power gives us the scoop Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cuxfsH Questions for discussion: Who is the target customer? What is the strategic thinking for the launch of this new line? Do you think it will succeed?

Description: Kadakia is number 32 on this year’s 40 Under 40 list. Source: Fortune.com – video report Date: Sep 23, 2016 Link: http://for.tn/2cX9mdR Questions for Discussions: What does CEO Payal Kadakia recommend? How does this level of simplification help structure her work?

Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?

Description: The company, which has struggled in recent months with an E. coli outbreak and a lawsuit accusing it of mistreating workers, plans to offer jobs to 5,000 people across the country on Sept. 28. Source: CNNMoney.com – video report Date: Sep 14, 2016 Link: http://money.cnn.com/2016/09/14/news/companies/chipotle-jobs-hiring/index.html?iid=hp-stack-dom Questions for Discussions: Summarize what has happened at the… Read more »

Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »

Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?

Description: It all starts with that first email Source: Fortune.com – video report Date: Sep 14, 2016 Link: http://for.tn/2cY6UCc Questions for Discussions: Summarize the advice presented to women in this report. Do you think the ideas would be different for men?