Weston also helmed the award-winning rock and roll feature documentary, Cosmic Psychos: Blokes You Can Trust, that premiered at the 2013 Melbourne International Film Festival, leading to a slew of further documentary projects for WorkCover, the Heart Foundation, and BUPA.

Says Dave Christison, EP and co-founder, The Woolshed: "In addition to Matt's extensive experience in TVC's and docos, his unique tone of voice and resourceful approach to directing, he also brings along his own bag of tricks when it comes to creating highly sharable, viral content. A perfect fit for The Woolshed."

In additional to traditional content production The Woolshed conceives,
creates and strategically seeds viral video campaigns, repeatedly
amassing world wide news coverage and has accumulated over 310 million
online views, all without any paid media, promotion or distribution.

Founded
in late 2014, last year The Woolshed was awarded B&T's Highly
Commended Production Company Of The Year and was nominated for Emerging
Agency Of The Year. Most recently its work in the viral landscape was
recognised with a 'Best Of Show' and 2 x Golds at the Mobius Awards, a
finalist at AdFest, and is currently nominated for 3 x finalists at this
years New York Festivals, along with a Webby Award.

Weston says
he's thrilled to be joining the business: "Seeing the rapid rise and
success of The Woolshed, particularly with their approach to viral work,
makes my new home feel like a match made in hell, because God knows
that neither of us are getting into heaven for the stunts we've been
pulling."