We are a collective of experts providing sustainability and communications solutions.

Our mission is to boost the positive impact from an organisation’s responsible business conduct through integrated communications.

We build effective strategies, design content, and bring in line internal protagonists to present your sustainability message with one powerful voice.

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Services

Our insights and services are about how to engage and communicate with your stakeholders on sustainability. We help shape your corporate responsibility narrative, weave it into all areas and forms of communications, and make sure it resonates with the audiences you care for.

We firmly believe that, if performed consistently, sustainability communications will lead to better reputation and performance.

About

Reason & Rhyme provides insights and assistance to organisations of any type, size or industry, that pursue sustainability as a warrant for long-term growth.

Our mission is to increase the impact of an organisation’s sustainable conduct by building integrated communications strategies, designing effective content, and aligning internal resources.

Reason & Rhyme is directed by Michael Laermann, an independent sustainability and communications professional, who draws on more than 20-years of experience from the private sector in the disciplines of corporate, internal, and marketing communications, sustainability strategies, and branding.

Working together with professional partners throughout Europe, Michael uses his expertise from the world of business and sustainability, along with his proximity to EU-policy makers, to provide strategic advice, hands-on communications support and customised training.

He is working out of Brussels, Belgium, and communicates in five languages – English, French, German, Spanish and Dutch.

I talked to Dr Clara Neppel, Senior Director Europe at the Institute of Electrical and Electronics Engineers (IEEE) in Vienna, about the ethical and regulatory aspects of AI technology with a view to corporate reporting. It appears that the immediate concern about the use of AI is its inherent bias.

I had a chance to talk to Wim Bartels in his capacity of Progamme Lead at the Corporate Reporting Dialogue (CRD) about key issues and initiatives around the further development of corporate reporting. In our interview, we address topics like the CRD’s objectives and alleged competition, the convergence of non-financial and financial reporting frameworks, integrated versus multiple reporting, PDF versus HTML, and the use of Artificial Intelligence (AI) tools.