David Ely

New Logo for DC Comics

DC Entertainment has official unveiled its new logo, as rumored. It looks better in color than it did in black and white, but I think a logo should look good in black and white. It needs to make sense on photocopies, for example, which aren’t going to be glossy and bright. As I said the other day, I think the 1976 “DC Bullet” was perfect and I don’t buy into the marketing speak that a logo needs to be a “dynamic and provocative identity […] a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content.” Marvel’s logo looks great on film but isn’t itself dynamic.