If you aren’t, “beware, your products might soon become part of a project sold by someone else.”

3. Pink Jerseys

An exceptional read.

Why Mallory Edens believes selling pink jerseys to young girls perpetuates a culture of inequality in sports. And this most definitely hinges on marketing decisions that are dangerously shifting cultural perceptions.

The same discussions are ongoing in many fields, and marketing plays a pivotal role in challengeing conventional wisdom, if not institutional bias. “In the language of pink jerseys and nuanced exclusion” are we sending the wrong messages?

4. Content Marketing

The Internet is an ever rising sea of content, much of which is selling spin, regurgitated fluff or fake news. But there is enlightenment and insightfulness a-plenty too. It’s just finding (and trusting) quality sources.

“One of the biggest reasons startups fail is the inability to scalably attract customers at low cost.”

It’s a common problem for many startups, entrepreneurial endeavours and even established SMBs.

7. Location Based Search

“According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK or “google.com.br” for Brazil, but instead will default to the country where the user is performing the search.”

As suggested in the article, “technology doesn’t provide value to a business.. Instead, technology’s value comes from doing business differently because technology makes it possible.” This is so very true. Technology enables. It provides the platform.

But I do disagree with the title of this piece. You CERTAINLY need a “digital strategy” if you’re ever going to harness the power of technology to increasingly tech savvy audiences.

The digital marketing landscape moves every week due to the rapid transformation of roles, competitors and industry standards. Digital platforms are essential for marketing success, and not leveraging them through the right strategy quickly sees companies marginalized compared to those with a more agile strategic approach.

9. Pinterest

You don’t blog about food, decorating or crafting so why should bother with Pinterest? Because, whatever niche your business is in, you’re probably missing out on a major source of traffic if you ignore such a visual social media channel.