Posts Tagged ‘Track Facebook Reports’

Recently, Facebook has made an announcement about a change to reports that is slowly being rolled out to accounts. To find it, look it in your Ads Manager soon!

At first glance, you may get confused with this new reports layout as you may don’t know from where you should start and how to take out a basic performance report. For now, advertisers are allowed to use the old reporting interface, but here we’ll guide you on setting up your first report.

Presets:

Facebook has already given advertisers the preset column selections based on ad types. To get quick reports on offsite ads, select the Offsite column set. Are you promoting a post from your page? Choose Page column set.

By selecting edit columns, add personalized metrics to your report.

High-level report for Offsite Ads (Ads That Go to Your Website):

In case of reports like these, there’s nothing fancy. This is just the report to check when the boss asks: “How much budget we have spent on the winter Sale campaign?” or when you’re keeping a close watch on the success of the campaigns.

Columns & Order:

Campaign

Clicks

Impressions

CTR

CPC

Spend

Here, the amount of columns is mainly the perfect size to fit in your browser without any requirement to scroll horizontally and gives advertisers vital numbers at a high-level.

Because there are many such actions which users could take from ad units, which in turn are built from updates to pages (like, page post ad), the chances are high that these reports could get a bit out of hand, and there are some metrics which may be useful to you in comparison b to others-

Columns & Order:

Campaign

Ad

Impressions

Clicks

Link Clicks (people who clicked to your site)

Page Likes

Post Shares

Post Comments

Post Likes

Page Photo View (it is not relevant if you haven’t used the devious trick by uploading a photo, & making the caption with the ad with link)

CTR

CPC

Spend

Post Engagement

Page Engagement

In-Depth Reports – Offsite Ads:

These in-depth reports are those kind of which we’d pull, format into an imperative table and then send along to clients.

New Reports Means Less Ads for Some!

Facebook has come up with new metrics which advertisers can easily pull in any report. Earlier, much of this data was in varied reports advertisers had to pull along with the performance report. The ability to perfectly analyze performance of ads on the basis of varied parameters like age, gender, country, etc.,means that some advertisers don’t need to create additional targeting segments in order to test these variables.

Limitations:

Lifetime date range- Usually, there’s no other easy way to see the lifetime stats of campaigns or your account. However, advertisers can manually go back by using the custom date range.

Insufficiency of total numbers- Unfortunately, the new reporting feature in Facebook doesn’t permit you to choose a report and see the total numbers without making any change in the“X day(s) per row” to “All days.” Though it is easy to adjust but it would be useful to see a complete summary without any extra click.

Filters- The filter feature is quite limited and it would be good if this feature had more operator functions, like ‘contains’ or ‘begins with’, etc. However, it is useful that facebook’s filters copies what the advertisers type initially after choosing the first campaign, making the process less laborious as it may look first.