Jessica Braunstein-Minkove, Ph.D.

Contact Information

Jessica R. Braunstein, PhD, is an Associate Professor and the Sport Management Internship
Coordinator at Towson University. Her research interests focus on consumer behavior
in sport, specifically examining brand personality, the use and effectiveness of athlete
endorsers, and the internal and external motivating factors regarding spectator consumption
as well as student development. As such, she has published in such journals as Sport,
Business, and Management: An International Journal, Sport Management Review, Journal
of SPORT, International Journal of Sports Marketing and Sponsorship, Journal of Contemporary
Athletics, and Sport Marketing Quarterly.

The effects of vicarious achievement and team identification on BIRGing and CORFing:
Testing mediating and moderating effects.Publisher: Sport Management Review, 2012

Athlete endorser effectiveness: Model development and analysis.Publisher: Sport, Business, and Management: An International Journal, 2011

Presentations

Metz, J.L., & Braunstein-Minkove, J.R. (November, 2017). A mother's perspective: The conflicted experiences of consuming
professional sport as a family. To be presented (free communication) at 2017 North
American Society for the Sociology of Sport Conference, Windsor, Ontario.

Braunstein-Minkove, J.R., & Schaffer, J. (June 2017). The (new) family market in sport: A modern reexamination
of the sporting family construct to eliminate stereotypes and meet demand. Presented
(poster) at the 2017 North American Society for Sport Management Annual Conference,
Denver, CO.

Research

Consumer behavior in sport, specifically branding and the Match-Up Hypothesis in terms
of the use and/or effectiveness of, the product as a whole, athlete endorsers, and/or
sponsorships. Dr. Minkove is interested in examining the development, and potential
affect, of brand personality on the consumption habits of sport consumers (e.g., athletic
star power, brand development, niche marketing, etc.)

Dr. Minkove's time in academia has developed into an interest in the student development
process and how it can evolve to become, and remain, a platform for professional growth
and success. As such, she has begun to explore both career and internship preparedness
from both the student and industry professional's perspectives.

Service

Dr. Minkove participates in service opportunities at the Discipline, University, College,
and Department level