Maybe you've wondered why you've
never been called-- or how asking 500
people could be an accurate measurement
for a survey.

News 7's Aleesha Chaney takes us
behind the scenes, and shows us how the
process works.
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INQ=

*CG locator Salem
:00

*CG 2line Harry Wilson
Professor, Roanoke College
25

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OQ=STD << This group of students at Roanoke

College is randomly calling people
across the state of Virginia.

They have been given a
computer-generated list of numbers
purchased by the school from a survey
sampling company.

The students only have a phone
number. They don't have a name,
address or any party affiliation
information.

In fact, the telephone numbers
they call are proportionate to where
the population is in the state.

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INQ= 33:13-:21

ANYONE WITH A LAND LINE HAS AN EQUAL
CHANCE OF BEING CALLED. IF IT MAKES
THEM FEEL ANY BETTER, I DON'T GET
CALLED FOR THESE EITHER.
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OQ= Harry Wilson is the director for

community research and oversees this
process.

He's trained the students on how
to conduct the survey.

nat sound--

Their job is to call and ask a
series of questions.

That information is then stored
in a database and will be compiled at
the end of the process.

They attempt to ensure this
process is as random as possible by
even requesting to speak with the
person in the household who has most
recently celebrated a birthday and is
over 18.

That gives them a random
percentage of men, women, old and young
people.
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BECAUSE WE ARE CALLING A SUBSET OF THE
POPULATION AND NOT AN ENTIRE
POPULATION. THERE IS NO 100% GUARANTEE
THAT RESULTS ARE CORRECT. SO WE DO
HAVE THAT MARGIN OF ERROR.
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OQ= By the end of this survey,

students will call thousands of people

with the goal of conducting 450
interviews with likely voters.

Using that sample, the school
will be able to determine the sentiment
of voters with about a 95 percent
accuracy.
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THIS IS A SNAPSHOT FROM THE TIME WE
WERE IN THE FIELD, FROM THE TIME WE
WERE DOING OUR INTERVIEWING. AND WE'RE
NOT SAYING THIS IS WHAT IS GOING TO
HAPPEN ON ELECTION DAY BECAUSE NO ONE
KNOWS EXACTLY WHAT IS GOING TO HAPPEN
ON ELECTION.
RUN=10 (END SOT) Aleesha Chaney, News 7,
OQ= Salem.>>

sounding the alarm over new concerns
about global warming.
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*CG locator London, U. K.

A report commissioned by Britain's
treasury chief says continued global
warming could devastate the world
economy -- comparing the damage to that
of world wars, and the Great
Depression.

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INQ=It is not in doubt

*CG 2line Tony Blair
British Prime Minister Tony Blair/British Prime Minister: It
is not in doubt that if the science is
right the consequences for our planet
our literally disastrous, and this
disaster is not set to happen in some
science fiction future many years
ahead, but in our lifetime.
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OQ=but in our lifetime

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Blair is calling for "bold and
decisive action" to cut carbon dioxide
emissions.

The British government is
considering new 'green taxes' on cheap
airline flights, fuel and high-

On Wall Street at Noon, the DOW was
DOWN five points. The NASDAQ has
gained seven.
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U
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KIMBERLY ON CAM KIMBERLY ON CAM
SOFT MUSIC UNDER The numbers are in for a poll that
every city hopes it never makes. We'll
tell you what it is next.
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*CG tease Observing Stars

Also for the first time in five years,
a Hollywood landmark reopens. It's a
place where you can see stars of a