ELSE CAIRO

Graphic branding and visual strategy for Egyptian based communication bureau ELSE. I was brought in as a art director / designer for the company’s own branding, there was a certain challenge to working with ELSE because of the current political climate in Egypt. Drawing inspiration from how communication worked in the “trenches” we concluded that a strong graphical language was needed, something that would work in color but in black and white as well. Something that differ from the way the public perceive communication firms but a language that would roar the underdog spirit to the established firms, making them hear that a challenger is coming.