Garnier Appoint Pico for Media Launch

When cosmetics giant L’Oreal decided to launch Garnier’s latest range of biodegradable skincare products in Hong Kong, it turned to Pico with a brief to design a branded event environment that amplifies the core product messaging of eco-friendliness. To heighten the media visibility and PR exposure, Pico curated and engaged local celebrities to create a star-studded, fun-filled event that resonated with the audience and media.

It was heartening for Pico to be chosen over Garnier’s incumbent PR agency to undertake the entire project from venue design & build, event management to talent management. Although we were facing tight schedule and short production timeline, Pico came up on top of the challenges faced, with a seamlessly choreographed event, driven by flexibility, professionalism and prompt turnaround.

With the event, Garnier has reported preliminary ratings showing an increase in brand awareness and relevancy of the new natural skincare line among its target market.