Support

A cookie is a piece of data stored by your browser or device that helps websites like this one recognize return visitors. We use cookies to give you the best experience on BNA.com. Some cookies are also necessary for the technical operation of our website. If you continue browsing, you agree to this site’s use of cookies.

European tech trade associations, including DIGITALEUROPE and EDiMA, along with the
Washington-based Computer &
Communications Industry Association, want EU officials to clarify the proposed text
of an updated European Union Audiovisual Media Services Directive.

The groups registered their concerns as the European Parliament, European Commission,
and European Council prepare to negotiate the final text of the directive. The three
entities are scheduled to meet Sept. 28, spokespeople told Bloomberg BNA Sept. 26.
At least two more meetings are expected, an EU Council press officer said.

EU members would have to ensure video-sharing platforms comply with certain advertising
requirements under the proposal. Ads must not use subliminal messaging techniques
or promote discrimination, among other things, under the proposed requirements.

However, the advertising provisions in the draft directive “directly undermine the
limited liability regime for online intermediaries as specified by the e-Commerce
Directive,”
the groups wrote in a
letter to the three entities. The groups are asking for clarity on how the proposed text
would coincide with the e-Commerce Directive.

The
e-Commerce Directive shields online platforms from liability for the content of others, provided that
they don’t have actual knowledge of the illegal content. It also stipulates that platforms
have no duty to monitor the information they host.

The proposed language, which appears in the European Parliament and EU Council versions
of the directive, would require platforms to comply with advertising regulations “irrespective
of the fact that most intermediaries do not determine the content of these ads,” the
tech groups said in their letter.

Spokespeople for the commission, parliament, and council declined to comment on the
letter.

To contact the reporter on this story: Alexis Kramer in Washington at
aKramer@bna.com

To contact the editor responsible for this story:
Keith Perine at
kperine@bna.com

All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to books@bna.com.

Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)

Notify me when updates are available (No standing order will be created).

This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to research@bna.com.

Put me on standing order

Notify me when new releases are available (no standing order will be created)