BINYAMINA, Israel--(BUSINESS WIRE)--Sodyo is proud to announce the release of a new groundbreaking O2O –
offline to online – solution for broadcasters that is poised to forever
change the TV advertising business model. Sodyo’s disruptive technology
allows viewers to point their smartphone at the TV screen and “scan” a
colorful marker that broadcasters place within the content or
commercials.

Sodyo Co-Founders Alex and Rina Alon are thrilled at Sodyo’s promise for
television. “Broadcasters place a marker on a commercial. The viewer
points their phone to the screen, and interactive content from the
broadcaster instantly appears on the phone from any viewing distance,”
says Alex.

Rina adds, “This is the first time that broadcasters can monetize large
and attentive audiences. TV will always be the premier media real estate
in any home. Until now, TV relied on “Dial 1-800” and “Visit our
website” for lead capturing. TV leads are worth a lot more than web
leads – TV will always be the biggest screen in the house, with the
highest quality content and commercials. With Sodyo, broadcasters are
sitting on an untapped gold mine.”

Sodyo Co-Founder Fred Garroy is looking to the future after over 20
years in broadcast, “Sodyo is the perfect solution for the new
challenges and new opportunities that TV networks are facing. We allow
interaction between the two most important screens in our lives – TV and
smartphone. Sodyo allows broadcasters to enrich content, engage and
captivate the audience in ways they never imagined possible.”

“Point and Vote” for content choices offered on TV – favorite
singer, favorite news story or a poll

Sodyo CEO Alon Raz is excited to introduce a new TV advertising model.
“Broadcasters have a lot more competition today, and they understand
that they need to move to a hybrid branding-lead generation advertising
model. Sodyo is the perfect match for broadcasters looking for a profit
multiplier.”

Sodyo is the first technology that enables O2O – offline to online –
interaction at any distance. Sodyo’s technology is unique in 4 ways:

Distance – The scanning distance is at least 100 times the size
of the tag, which is similar to the observation distance of a normal
human eye. Order of magnitude (~ x10) longer scanning distance versus
size compared to other coding methods. For example a 5X5 cm tag can be
detected by a typical smartphone from at least 5 meters, in perfect
match with TV viewing requirements.

Omni Media – Sodyo markers can be used on any media or platform
such as TV, LED displays, LCDs, billboards, projection and print of
any type.

Fast – When viewers scan TV content, the ad appears on their
smartphone instantly due to Sodyo’s optimized content delivery.

Design Worthy – Sodyo markers can be customized to any shape.
For example, you can easily design and deploy a marker in the shape of
a shopping cart or car.

According to Sodyo CEO Alon Raz, “You have to see Sodyo to believe it. I
invite everyone in the TV and media industries to visit Sodyo.com, click
on Try Sodyo, and experience the magic of TV lead generation for
yourself.”