Exhibit A is the photo below, the default home page slide-show pic at kaufmanfurs.com. Exhibit B is a press release put out this morning additionally reminding everyone that the 104-year-old New York operation provided the “show-stopping hooded coyote fur coat” worn at Super Bowl XLVIII by Joe Namath.

This despite a firestorm on Twitter in some circles about Namath’s wardrobe choice. A firestorm that at one point had @PETA answering a tweet asking how many animals were killed for Broadway Joe’s outfit with: “Too many.”

The photo of Namath with owner Marc Kaufman also now crowns the “Celebrities Furs” section of the Kaufman website. Although the press release only mentions coyote, the description of Namath’s coat here adds a second breed of animal:

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