There has been a lot of talk since Apple acquired Beats last year about the impact the re-introduced streaming service could have on the industry. When it first came to market, there was widespread speculation that Beats might take market share from Spotify. That didn’t happen. Spotify’s growth only accelerated and Beats all but shut down after the Apple acquisition. Though Yesterday, Apple Music was announced and it sounds very Spotify-like.

Radio Ink’s Convergence 2014 last week in Santa Clara brought together a unique cast of characters trying to answer the nagging question: "What are the best social, local and mobile digital strategies to drive radio revenue?" While many strategies were discussed around listener engagement and formats, the real issue that emerged is more specific. It’s about revenue.