When you consider marketing your business, you usually think of building a presence on social media, blogging, speaking, networking and attending conferences… But what about letting your customers do some of the marketing for you? The three most common types of “customer marketing”: are: word-of-mouth, testimonials and case studies. 1) Word-of-mouth: A happy client’s enthusiasm is […]

When I was a kid, my dad said I’d never need a microphone if I were ever on TV. So, maybe I was loud or just, “pathologically enthusiastic” — something that should have been beaten out of me years ago since I’m in the media. 😉 That phrase (and the positive outlook it describes) is […]

It feels so good to write in the voice of a cause you believe in, or to write a kick-ass contributed article on behalf of your boss because you know you’ve made him look great. You can really get behind that sort of writing – because you are behind it. You’re invisible. It’s another thing entirely […]

Whenever I used to get stuck in my head (couldn’t relax and find the words I wanted because I was over thinking them), my old boyfriend would say, “Kath, what you need is some “cardio”… 😉 These days that‘s not an option (note the words ‘old boyfriend’) so I get on the elliptical instead. How […]

About Take on the World

I’ve been a word nerd since I was three.
Back then, my favourite TV program was the word-association game show, “Password.”
I’d beg my mom to let me stay up to watch it and get all excited when … Learn More