Yes on Prop 72′s Readability

Yes on Prop 72 Poster

The Yes on Prop 72 campaign advocated that certain employers would be required to provide health coverage for their employees and in some cases dependents through either (1) paying a fee to a new state program primarily to purchase private health insurance coverage or (2) arranging directly with health insurance providers for health care coverage. The state would also establish a new program to assist lower-income employees to pay their share of health care premiums.

Unfortunately, the camp advocating for the proposition didn’t really have an in-house designer; the readability of their flyer was abysmal. And so we gave it a very standard layout repair and was commissioned to also do a poster aimed at Vietnamese/Asian American demographics.