Bravo for Sony's new BRAVIA

It’s time to forget everything you know about your TV. Discard the thought of that first-generation set blaring out second-rate pictures. Instead, consider a beautifully designed and pin-sharp 4K HDR intelligent widescreen television that hangs effortlessly on the wall with no visible cables – and a slim profile to boot.

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Appearance is a welcome starting point when considering the XD93. It has a slim, discreet profile and a screen that makes sure no pixel or colour profile is wasted when it comes to the big picture. Of course, discretion is a key factor here. The cables can be stowed away easily, helping to achieve a sleek overall look that contributed to the product earning a 2016 Red Dot Design Award. It’s been created with geometry in mind, and hints of Champagne gold and warm silvers help it match any living aesthetic.

Sony’s X1 processor makes thousands of behind-the-scenes adjustments every second to ensure optimum resolution, colour and brightness. This means its 4K capability (around four times the pixel density of 1080p) is worked as hard as possible through three key areas – clarity, colour and contrast – to form its crystal-clear picture.

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Here, Sony’s impressive propriety TRILUMINOS display replicates natural colours, while highlights, deeper blacks and tonal gradation ensure picture quality remains uncompromised. This is enhanced by the ability to play high dynamic range (HDR) content on the Bravia sets. HDR is designed to deliver greater contrast levels, a more dynamic picture and better brightness. Netflix has bet on the format, filming and releasing its Originals films and series using it, and Amazon Prime is also streaming in HDR.

Behind the scenes, the Sony Slim Backlight Drive – a grid-array backlighting system that boosts and dims the backlight – creates glorious highlights. Deeper blacks are showcased, creating a range with three times the power of a conventional television. And, most importantly, it shows.

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Today’s consumers rightfully expect their TVs to be “smart” – or at least to have the ability to switch from device to device for their favourite shows – and the new BRAVIA series does just that. You can switch input from cable and digital channels to online platforms such as Netflix, Google Play, YouTube, Amazon Video and BBC iPlayer, to name a few.

But this is just the beginning of the XD93’s connectivity options. With its Android operating system, broadcast and online content can be sent from an Android or iOS phone to the television, while voice search encourages a new level of interactivity.

At this point, it goes without saying Sony has managed to change the landscape of home viewing with the XD93 4K BRAVIA range. For you, only two questions remain. Firstly, what will you watch? And, crucially, how long will you put up with your current set-up before you switch to one of these?