POC

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. POC was founded in 2005, POC’s new ideas and solutions to improve ski racing safety, by reducing the force transmitted to the brain and body in case of a crash, gained a lot of attention. At the beginning of 2014, POC announced a three-year partnership to become the official helmet and eyewear supplier of Cannondale-Garmin Pro Cycling team. POC develops products with constant input and feedback from the team athletes that includes both X Games, Olympic and World Championship medalists. All together, the team athletes have won more than 50 medals in international contests.POC has developed a strong reputation for gravity sports protection and is today established in 25 countries. Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.