Nejc Polovsak remade a REWORK illustration (original at right) in 3D. It was an hour from concept to finished design. He writes, “I think it’s a good habit to start making things as soon as you get the idea, take an hour and start working on it. Usually when you just write it down in your to-do list it never gets done and usually the excitement is never so intense as the first time. So just start and create/design/do stuff already.”

Anonymous Coward

Nejc is so right. It’s all about the ‘flow’ you get when the idea strikes. Nothing else matters. Just the idea. Then you work on it.
It’s possible when you have and/or give autonomy over what you do. I’ve just read ‘Drive’ by Daniel H. Pink- it is so much in line with what you guys at 37signals do. It’s a real pleasure to learn from you.

Looks actually like a bad example for the point he is trying to make. If he took more time to plan a little and make his mind up, he would have considered making the color of the shield green and not red, and to make the pole more “unrusty” so it a) doesn’t look like an “Anti-Anti-Smoking Ad” and b) is more “driving”.