Tuesday, July 27, 2010

Another high profile user of WatchMate makes a successful journey. After 8,000 nautical miles at sea Plastiki arrives safe in to Sydney. When you get a chance take a look at the Plastiki website. They are certainly promoting some fresh thinking about how we deal with waste and their expedition philosophy sums this thinking up nicely.

WHAT’S THE PLASTIKI EXPEDITION PHILOSOPHY?

It’s about recognizing that waste is fundamentally a design flaw (it does not appear in nature)

It’s about re-thinking waste as a resource.

It’s about cyclical 'cradle-to-cradle’ philosophies rather than linear thinking when it comes to

how we design our world.

It’s about a better understanding of the lifecycle’s and materials used in our everyday lives.

It’s about being curious and open, being prepared to let go of assumptions in order to undertake

a new ‘Planet 2.0’ way of thinking and acting.

It’s about acknowledging that we don't have all the answers and that nobody is as smart as

everybody.

It’s about being collaborative and curious so to engage multiple perspectives, skills, opinions and

organizations.

It’s about constantly learning, unlearning and re-learning.

It’s about re-integrating back into the web of life by recognizing and reducing our human

fingerprints on the natural world.

It’s about moving on from just articulating the problems and inspiring action of the solutions.

It’s about encouraging the world to reduce, reuse, recycle and rethink more of the planets

natural resources.

It’s about delivering a spectacular global “Message in a Bottle”.

We wish the crew of Plastiki well. I'm sure that by having a WatchMate on board would remove one more navigational stress for the crew. By the way if you haven't see the latest AIS WatchMate RX yet this page is a great place to start.