E-MINI is a Brazilian e-commerce website for boys and girls. E-MINI delivers great baby & children's products across the nation in Brazil to bring joy and smiles to all the beloved ones.

STUDIO NEWWORK was assigned to create the brand identity system including logo, stationary, packaging, and website. The logotype was custom designed in calligraphic, humanist sans-serif typeface. An envelope functions as a message card by itself.

Warm gray with fresh secondary color palette represents E-mini is contemporary and unpretentious. For a wrapping paper and seasonal tote bags,
the logotype was modified and placed playfully.