Leef Graphic Standarts

Leef Word Mark

Logo Usage

The Leef word mark is best displayed when surrounded by a sufficiently large, clear space. This drawing defines the minimum area that not be encroached on by other graphic elements, text or the edge of the page or screen.

Whatever size the wordmark is, the width of the “e” should be the measurement of minimum space around the wordmark. These guides should not be kept in a design, but should be used for measurement only. The Leef wordmark is a custom font and not part of a font family.

The minimum size of the logo was designed for uses at very small sizes and should be used only at the sizes specified.

HOW TO USE THE LOGO:

The logo wordmark can be used on any appropriate background image or color as long as it is white. The only time the logo is appropriate in black is when it is on a white or very light background color like gray. The resolution of the wordmark should match the method of reproduction. For print, the resolution should always be 300 dpi. For digital, 72 dpi should be used.

DO NOT USE:

Background images or colors that do not provide enough contrast.

Background images or colors that obscure any part of the wordmark.

Sheer, distort, stretch, or squish.

Add drop shadows or glows on white or black grounds to the wordmark.

Typography

PRINT TYPEFACES:

Helvetica Nue Lt Std - 45 Bold

Helvetica Nue Lt Std - 45 Light

AaAa

ONLINE TYPEFACES:

Open Sans - Bold

Open Sans - Light

BbBb

Montserrat - SemiBold

Montserrat - Regular

Montserrat - Light

CcCcCc

Official Leef Colors

Leef Blaze, Mint ant Blue are our primary colors. Feel free to mix some craziness in there. Just let us know about it first.

Pantone

CMYK

RGB

#

Leef Blaze:

171 C

0/75/75/0

255/102/51

ff6633

Mint:

318 C

48/0/18/0

155/204/202

99cccc

Leef Blue:

302 C

100/71/39/34

0/51/102

003366

Resource Library

For complete access to the photos, videos and marketing documents for each of Leef's mobile memory products, please go to our resources page. Please contact us if you need further assistance: