The purpose of this study was to examine faculty perceptions about attributes and barriers impacting diffusion of Web-based distance education (WBDE) at the China Agricultural University (CAU). Random and stratified sampling was used and 273 faculty participated in the study. About 70 of participants stayed in early stages in the innovation-decision process related to WBDE (no knowledge, knowledge, or persuasion) and about 30 were in later stages (decision or implementation). Faculty members' stage differed significantly by professional area, level of education, teaching experience, and distance education experience. Gender, age, and academic rank had no significant influence on faculty members' stage..