Metro free newspaper launched in Argentina

Mon, Oct 09, 2000 19:53 CET

METRO FREE NEWSPAPER LAUNCHED IN ARGENTINA
Metro International S.A. (MTROA / MTROB), today announced that it has
launched a new edition of its free newspaper in Buenos Aires, the largest
city in Argentina with 12 million inhabitants. Metro has been published
for the first time today with 300,000 copies of the newspaper distributed
by hand in selected high public traffic areas around the City such as
outside major subway stations, in shopping malls and office buildings.
The initial circulation of 300,000 copies will make Metro the second
biggest newspaper in Argentina behind Clarin, the daily national
newspaper.
Pelle Törnberg, President & CEO of Metro International, commented:
"Buenos Aires is one of the largest cities in South America and a major
commercial centre in the region with a strong advertising industry. We
have already successfully launched Metro in Santiago in Chile, and
continue to roll-out the Metro concept around the world. The concept
continues to be based on delivering objective local, national and
international news and useful information in a format, which can easily be
read in 15 - 20 minutes".
Metro International S.A. publishes and distributes free daily newspapers,
comprising 14 editions in 11 countries: Stockholm ('Metro' & 'Everyday'),
Gothenburg ('Metro'), Malmö ('Metro'), Helsinki ('Metro'), Prague
('Metro'), Budapest ('Metro'), Holland ('Metro'), Newcastle ('Morning
News'), Zurich ('Metropol'), Santiago ('MTG'), Rome ('Metro'),
Philadelphia ('Metro') and Toronto ('Metro').
Metro International S.A. 'A' and 'B' shares are listed on the SBI list in
Stockholm and on the Nasdaq National Market under the symbols MTROA and
MTROB.
For further detail, please visit www.clubmetro.com, email
info@sharedvalue.net or contact:
Pelle Törnberg - President & CEO, Metro International +44 (0) 20 7408 0230
Carlos Olivia-Velez - Head of Latin America +44 (0) 20 7408 0230
Metro International S.A.
75, Route de Longwy
LU-8080 Bertrange, Luxembourg
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