The intended or potential audience for an innovation can be very narrow or very broad. It’s represented here by a single number (1-Elite to 10-Mass.)

For Example, Dev Bootcamp, a startup that costs thousands of dollars and is directed at Silicon Valley computer scientists with bachelor’s or advanced degrees, would rate a 1, while Khan Academy, accessible to elementary school students for free, would rate a 10.

Each organization in the map is listed by name, URL, and online/ offline/ hybrid. They are sortable by the following attributes: