There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.

Sending your first email marketing campaign might feel like a challenge. This short action plan will help you prepare and make an impact on your target audience and your business. It’s easier than you think! Follow these six steps to run a great email marketing campaign that gets results.

Check out this free webinar with Irek Klimczak and Michal Leszczynski. In this webinar, we are taking a look at the fascinating findings from the Email Marketing and Automation Excellence 2018 report. See how other businesses use email and automation tools, and discover why you need a strategy to stand out and be successful.

The GetResponse GDPR guide is designed to help you understand what GDPR is and how it affects you. In this step-by-step resource you’ll see examples and tips on how to review your marketing materials, so you can show contacts you take their data security seriously.

About the new Email Marketing Benchmarks report.
Do you ever wonder how your email marketing and automation campaigns stack up against others in your industry? You’re in the right place.
We analyzed over 2 billion emails sent by our customers from April to June 2018, in 126 countries across 19 industries
Keep scrolling for loads of useful data on emails, marketing automation, and landing pages.
Can’t find what you need? Just send us an email! We’d love to know what’s important to our fellow marketers.

Want to outperform your competition this holiday selling season? Then put all of your digital marketing channels in action! Follow these 12 marketing tips and improve your campaigns using email, social media, and PPC.

In this webinar, you’ll learn 5 steps you should take to create a stunningly effective holiday online marketing campaign. We’ll show you examples of how successful brands do it during the holiday season, and how to create a marketing automation workflow around your awesome ideas.

Sign up for the free CRM course and learn how to use this feature to personalize your communication, map your sales process, and align your sales and marketing efforts – all within your favorite online marketing platform.

Want to know how businesses
in your industry market themselves online?
Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.

If you want to run effective online marketing campaigns, you have to keep up with the latest trends and technological changes. To save you time, this infographic gathers predictions and trends for 2017 as seen by the top digital marketing influencers.

GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.