Last week, we started hearing that the upcoming BlackBerry smartphone, rumored as an A-series device, and referred to as the A10 for a while, would end up launching as the Z30. When some resources from leaked BB10 builds started depicting the Z30, that idea really felt like it had some legs to it. Now we’ve got a new image of the hardware to check out, showing just how much larger it will be than the existing Z10.

Instead of the 4.2-inch screen on the Z10, the Z30 steps things up to five inches. Just as we saw when Apple introduced the iPhone 5, that transition means adding an extra row of icons to what’s available on the system’s home screen.

Looking at these, it’s easier than ever to appreciate how the Z30 hopes to flesh-out the slim pickings of the BB10 lineup; especially considering how we’ve seen so many Android OEMs flock to larger device sizes, having a similarly big BlackBerry could go a long way towards the platform being seen as properly modern, rather than a rehash from an aging empire.

Of course, there’s the flip side to that argument, and trying to mirror what everyone else is doing could be BlackBerry’s admission that merely “being BlackBerry” isn’t enough to drive sales anymore.