As noted by TNW, Apple has pushed out a couple of new TV ads highlighting Siri for iPhone 4S on its three major U.S carrier partners Verizon, Sprint and AT&T. Most interesting thing about the new ads is that they feature Hollywood stars Samuel L. Jackson and Zooey Deschanel. The ads were aired during ESPN’s SportsCenter this afternoon with several spots showing a variety of carrier logos, though they are being touted independent of the content.

Quoting form the source:

The spots appears to be targeted at Verizon and Sprint users of the iPhone 4S. But both spots have official Apple logos, meaning that it is likely they were produced by Apple’s agency TBWA\Chiat\Day. Apple hasn’t used a celebrity endorsement in its commercials in some time, so this marks a bit of a departure for the company.