What do LED-clad skiers and Phillips have in common?

Live music experiences are becoming more and more technology driven, whether it’s with interactive screens or wristbands that connect us with vendors, artists and other festival-goers. Now, Belgium telco company BASE has teamed up with Spotify to bring an entertaining, multi-sensory approach to marketing with the PartyDrone. The drone, carrying a lightweight carbon encased amp, three speakers and an LED lightshow, finds people and follows them for a personalised rave. Party on, drone.

Viral Video of the week

With the new NBA season just months away, Beats has teamed up with the King, LeBron James, for its latest campaign. Released just two days ago, the spot has already gained 3 million views. Beyond the product placement, LeBron’s intense gym regimen is intertwined with flashbacks to his past. And it doesn’t end there. A number of shorter snippets, that shed more light on everything in the primary ad, accompany the spot.

It seems that in our fast-paced world, everything’s interactive or engaging. Toronto-based agency TrojanOne has taken that a step further with their new mall installations for Mattel’s Pictionary. Shoppers can challenge an advertising display to a game of Pictionary and win a host of prizes in real time. Check out this promotion for the ad and see if you’d get drawn into the campaign (no pun intended) if it hit Australian shopping centres:

App of the week

Skype has jumped on the trend of self-destructing content services like Snapchat by launching its own video messaging app, Qik. The app is designed to facilitate short, impromptu group video conversations. Videos, which may run up to 42 seconds long, are automatically deleted after 2 weeks, and can be deleted at any time by the user. Qik is now available in the App Store for download.

Fancy being told you look good by your mirror? IKEA UK has done just that with the Motivational Mirror. The retail giant has fitted out its Wembley store with a mirror that is able to read the body features of customers and offer them a personalised compliment. Purchasers are already filing in droves to buy the mirror due to the positive effects of tailored self-esteem boosts. Take a look at the video here.

Website of the week

This beautiful piece of branded content from Phillips is being hailed as one of the most cinematically profound ski movies ever made. The incredibly unique partnership of technology driven skiing visuals and the colour and light technology behind the Philips Ambilight TV, can be viewed on the Ambilight website where users are able to watch the video as if it was on an Ambilight screen. And just because, here’s the video as well: