Persuasive by Design in 1 minuut

Workout Behavioural Lenses

“I’d argue that those of us trained in the science side are not really good at making wonderful, delightful, emotionally pleasing objects, because we lack those design skills, but the designers with those skills lack the understanding of making those things usable and understandable.

If only we could bring those two groups together!”

(in FastCompanyCo.Design)

Don Norman

Director Design Lab, University of California

“Forget about features, design behaviors”

“…Even the NIH encourages technology development be guided by both evidence-based behavioral strategies and user-centered design principles. So gather round ye technologists, scientists, and designers.”