May 2009

The key to success in retail lies in delivering remarkable customer experiences today and at the same time, keeping a watchful eye on the future. All too often however, retailers are overwhelmed by the day-to-day tactics to focus on long-term strategy. Achieving this balance between tactics and strategy will be essential for survival in the coming decade.

I came across an article recently describing a presentation given by Seth Godin called 14 Trends that No Marketer Should Ignore. In it, Godin provided insights on the tremendous number of communication channels open to marketers today and advice on how to effectively employ them. At the end of the session he opened the floor …