Kinerase to launch a new skincare line this February

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Skin care brand Kinerase has created a lower-priced offering called Dr. LeWinn by Kinerase, which will start appering at Walmart and Walgreens stores sometime next month.

The line will offer 10 products ranging in price between $10 and $35. Compare that to $100+ for Kinerase’s main line. The price sounds much better to me what about you?

According to WWD:

Dr. LeWinn by Kinerase will “bring to mass not only a dermatology perspective but a plastic-surgery perspective,” said Jen Smoot, marketing director for Aliso Viejo, Calif.-based Valeant’s U.S. cosmeceuticals division. She added it will have “the latest ingredients that you find in department stores but don’t find outside of department stores until three of four years later.” Still, she noted that Dr. LeWinn by Kinerase products would have “only two to three cosmeceutical-grade ingredients” versus 10 to 12 in a Kinerase prestige product.

What do you think of this? Will you be trying out the new Kinerase products?