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Viacom International Media Network seals first Southeast Asia game collaboration with goGame

By Digital News Asia April 30, 2018

First game licensed to an Asian game developer that brings Nickelodeon properties together

Mobile game to allow players to build their own city

Viacom International Media Networks (VIMN), a division of Viacom Inc. today announced its first Southeast Asia game collaboration with mobile game publisher goGame. Under the agreement, the Singapore-based game publisher will develop a new mobile game based on Nickelodeon characters. The Nickelodeon x goGame mobile game, which will be named at a later stage, is slated to launch in the third quarter of 2019. It will be the first game licensed to an Asian game developer that brings a family of Nickelodeon properties together.

The Nickelodeon x goGame mobile game is a multi-property game of city building and nostalgic recollection, which will bring back Nickelodeon favourites like Rugrats, Rocko’s Modern Life and Invader Zim, along with evergreen properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles. It will immerse users into building a Nickelodeon city of their own, where they can collect Nickelodeon characters, costumes and animations, from across the Nickelodeon universe, which are drawn in highly stylistic pixel art.

“We have a strong suite of game apps engaging our audiences all over the world every day. The collaboration with goGame is a great example of how we extend the strength of our iconic brands and characters through casual games. It also demonstrates how diversified our business is – to be where our fans are – across multiple platforms,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks. “We’re looking out for likeminded partners like goGame in Asia who share the same passion for our brands and characters, while able to help create an innovative entertainment experience for our fans and bring in new audiences.”

"We are thrilled to announce this exciting new relationship with Viacom International Media Networks. Many of us grew up with Nickelodeon characters on our TV screens, so we are honoured to bring them to life on mobile screens in an interactive manner. It will be a great addition to our portfolio,” said David Ng, CEO and Founder, goGame Pte Ltd.