Today, after more than 120 years, Kandia Dulce is the largest Romanian producer of sweets, with an extensive portfolio of brands present in product categories such as chocolate, confectionery, biscuits and confectionery.

Mission

Values

1948

Following nationalization, The Bucharest Confectionery Enterprise is born, by joining several factories producing chocolate and sugar products.

1964

Due to the tradition inherited from the companies nationalized in 1948, The Bucharest Confectionery Enterprise introduces unique products. In 1964 it launches the first chocolate bar in Romania, branded ROM, and in 1979 the first packaged sponge cake in the country under the brand Magura.

’80-’90

The company lives moments of glory. Our employees recall today with pride and nostalgia the moments in history when there were queues at the factory gates, cars that were waiting to load sweet products to feed the entire country.

1991

On 19th of February 1991, by transforming The Bucharest Confectionery Enterprise, Excelent Bucharest is born.

1996

Excelent Bucharest launches filled tablets, Laura.

1997

In 1997, Excelent Bucharest becomes privately owned company. At the time, Excelent Bucharest activity intensifies, the proof being that it used to produce the most diverse range of sweets in the country.

2003

In 2003, Excelent Bucharest takes 60% of Kandia Timisoara company, that was founded in 1890 as a sweets workshop, that was privatized in 1998 and has been since enjoyed by generations of Romanians, lovers of fine chocolate products and surprising innovations. Kandia brand is relaunched in 2003 by a memorable and impressive communication campaign that broke the social patterns of the moment.

2004

Excelent Bucuresti and Kandia Timisoara merge by absorption, the new company being named Kandia-Excelent.

2005

In 2005, Kandia-Excelent initiated a major program of modernization, creating new production lines to answer the highest standards and expanded its production capacity.

2007

Due to the confectionery tradition and performance recorded in 2007 Kandia-Excelent became part of Cadbury-Schweppes Group, the largest candy producer in the World, becoming Cadbury Romania. That same year Kandia-Excelent bought from Kraft Romania, Silvana, the candies and jellies brand, launched in 1994 and the soft toffees and jellies brand, Sugus, launched in 1998.

2010

Kraft Foods sells Cadbury Romania to Oryx Capital investment fund, after Cadbury group was acquired globally by Kraft Foods worldwide. The company adopted the name Kandia Dulce, capitalizing on the values associated with this name: tradition, Romanian sweets, exploring new tastes of the Romanians.

2012

Kandia Dulce acquires local Supreme Chocolat, adding its portfolio of brands Anidor, Ulpio, Primola and Novatini and thus becoming the largest producer of confectionery in Romania.

2013

Julius Meinl Group acquires Heidi Chocolat, owned by Laderach. The two companies, Kandia Dulce and Heidi, remain two independent companies. Both are owned by the new born company – KEX Confectionary.