For many, companies like Uber, Amazon and Google are exemplary models of the future of business. They have changed their respective industries, they adjust quickly to change in customer behaviors and they do not fear mistakes or change, putting them significantly ahead of other market players.

Consumers are thrilled by the speed and flexibility of e-commerce. But the proliferation of new retail channels and choices is changing their purchasing behavior, and overall, that’s taking a negative toll on the environment.