The new software is specifically made to open STBs, televisions and other devices to more content from the internet.

Moreover, the software is pulling interest from associates comprising Sony Corp., Intel Corp. and Logitech International SA, which are likely to introduce products, which back up the software.

But, none has so far discussed the efforts in public.

Presently, Google is planning on sharing some details regarding the technology with over 3,000 developers likely to be a part of its conference in San Francisco May 19 and 20.

Google showcases different technologies of interest to developers during its annual meeting.

The decision to address developers hints that the company may be desiring to begin a race to set up applications for its TV platform, much in the same way that Google, Apple Inc. and others have courted developers for smartphones.

The service, which uses the new Google software, lets users to access and search across programming from the internet plus Dish's conventional programming. (With Inputs from Agencies)