Men-ichi Japanese Ramen

Men-ichi Japanese Ramen is a ramen franchise in Singapore with 5 locations in major shopping centres. Helmed by a chef with decades of experience, Men-ichi’s mission is to provide an authentic ramen experience to Singaporeans, so customers would feel as though they are enjoying local ramen in Japan.

Facebook Growth

1,700%Follower increase on Facebook

5.91%Average CTR

280%Increase in page views

WHAT WE ACHIEVED

Although Men-ichi Japanese Ramen already had 4 existing branches in Singapore, they were yet to have an official Facebook page and an online fan-base. They were opening a new concept store, Men-ichi Sapporo Ramen, in Great World City when they came to us wanting to use this opportunity to generate an online following and community. In a partnership with Singaporean branding studio Escriva & Co., we designed teaser campaigns for the new branch’s grand opening as well as an ongoing content strategy.

The Facebook page has reached over a thousand likes in the first four weeks of its launch, and surpassed two of its major competitors in terms of both page likes and engagement by the end of a six month period.