A similar struggle for power and recognition is happening in the modern office everyday: between sales and marketing.

With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle! Continue reading →

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Vine is a new mobile app that lets you create and share short looping videos. Think Instagram but with video. Learn how your brand could use Vine, get some tips and tricks and get vining! Continue reading →

It’s obvious for retailers to use sharing buttons from the large social media platforms such as Facebook, Twitter, and Pinterest but is there benefit to using the smaller more niche networks? For some retailers it may make sense to take advantage of these smaller social networks. Continue reading →

As an online apparel retailer you want to make your site more social. The problem is there is only so much time in a day and you’re not sure which social networks deserve your time and resources. The data below is from thousands of apparel retailers like yourself using the AddShoppers platform. Continue reading →

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Sometimes, the most important assets in a company are its symbols, slogans, and logos. In order for businesses to protect these important assets, they need to secure trademarks for their creative content. Learn more about the trademark registration process by reading through this infographic! Continue reading →