Kendall Grubb, Lexington native, named Miss Cheerwine 2013

Wednesday

Jun 5, 2013 at 3:08 PM

Cheerwine named Kendall Grubb, a long-time resident of Lexington, as Miss Cheerwine 2013 on Wednesday.

SALISBURY | Cheerwine named Kendall Grubb, a long-time resident of Lexington, as Miss Cheerwine 2013 on Wednesday.Grubb was voted by Cheerwine's Facebook fans as the candidate who best embodied the iconic values and Southern roots of the drink, according to a press release from the company. Now in its third year, the search for Miss Cheerwine 2013 saw its largest number of entries to date due to the expansion of the age parameters for eligible applicants and the inclusion of Alabama, Delaware, Kentucky, West Virginia and Washington, D.C., to the state pool. Grubb, who lives in Nashville, grew up 20 miles from Cheerwine's headquarters in Salisbury, and the soft drink was a staple of her childhood."Cheerwine has always been a part of my family gatherings, community events and special memories," Grubb recalls. "So for me, Cheerwine is more than a soft drink; it's an experience that connects me to a very special time in my life. As Miss Cheerwine, I'm most excited to share my experiences with fellow enthusiasts, as well as introduce new fans to the 'Nectar of the South.'" A self-proclaimed "Cheerwine Fanatic," Grubb attended college at Belmont University in Tennessee, where she became known for sharing her affinity for the uniquely flavored beverage with her classmates. In her new role, Grubb will travel throughout the South sharing good cheer with fans of the soft drink and giving others the chance to try it for the first time. For more information on Miss Cheerwine, to vote, apply or view program guidelines and requirements, visit the Miss Cheerwine Search tab on Cheerwine's Facebook page at Facebook.com/Cheerwine. The Miss Cheerwine contest was first introduced in 2010 with a mission to find someone who most exemplifies the distinct characteristics of the sparkling drink. "Cheerwine is an independent, Southern company that has real passion, real stories and real cheer — and Kendall shares all of these qualities," says Joy Ritchie, assistant brand manager for Cheerwine. "We admire the fact that she is community-minded, family oriented and spirited. She could not be a more perfect fit as our newest brand ambassador."To learn more about Miss Cheerwine's schedule, visit Facebook.com/Cheerwine or Twitter.com/DrinkCheerwine.