On the 3/7/2013 Watermelon Research, an international market research agency announced its explosion into Australia and APAC with the opening of a Sydney office.

Watermelon Research aims to bridge the gap between technology and research by providing digital solutions that range from IVR to online community management. It provides a broad spectrum of strategic research programmes utilising a wide portfolio of innovative digital techniques.

Core specialisms include Interactive Voice Recognition (IVR), international online and F2F research, dashboard reporting, and bespoke digital research platforms Overseeing the management of the office in Australia will be MD of Watermelon, Mark Squires. Commenting on the new office, Squires said:

“I am looking forward to introducing Watermelon Research to Australia. The team is energetic, enthusiastic, and always looking for innovative ways to gain better insight through our digital offering”.

CEO of Facts International, Crispin Beale, commented:

“Watermelon understands the rigorous demands of modern research and is able to marry this with the vast capabilities of digital technology. Having already established a strong portfolio of global clients, we understand the market in APAC and the team cannot wait to get started in the new office in Sydney.”