Demographic Statistics

Sports Business Research Network provides market research and industry news for the sports industry.

SBRnet's site combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts.

Nielsen Ratings

Communication Source offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline.

Use the Advance Search. "Broadcasting & Cable" Publication type

Type in "Nielsen" in the fsecond search box, and "ratings" in the third search box.