The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here:

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz [email protected] Download: 2. Basics of CRO 3. I want more peoplewho visit the site tosubscribe via email From my blog: 4. A) More People Visiting B) HigherConversion Rate 5. Let’s Improve the Call to Action!This must bethe problem! 6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner 7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner 8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff:

Will Robins

Husband and Father, Will focuses on family first under God.If you are searching for an engaged audience, the kind we all dream of, then you have found the right website. Will uses a personality with amazing salesmanship in his teaching.He focuses on how successful websites have grown their viewers and engagement.