Sync Behavior Overview

The integration gives you the flexibility to map Emma contact fields to the Kindful contact fields. There are a few protections to help keep your data safe from Emma field changes:

For fields which have been mapped:

Clearing a value from a field in Kindful will NOT clear the existing value in the corresponding Emma field.

Updating a field in Kindful will overwrite the existing value in the corresponding Emma field.

Updating a field in Emma will NOT overwrite the existing value in the corresponding Kindful field.

Emma will update blank fields in Kindful.

Syncing Groups

Emma supports multiple groups of the same name and Kindful does not. In the event that a duplicate group exists in Emma, it will sync into Kindful with the name and a string of numbers behind it so you can differentiate the group in Kindful.

Prior to the initial sync between Emma and Kindful, if there are groups that exist in Emma that have the same name as groups that already exist in Kindful, these groups will be merged. For example, if there is a "Members" group in both Emma and Kindful before the initial sync occurs, after the sync, both groups will contain the same contacts.

Split Emails

Emma allows for Split test emails to be sent. The stats from these types of emails will not sync info Kindful.

How to Connect

Head to Apps > App Directory from your menu bar

Scroll through the list to locate Emma; click Learn More

Click the button to connect and sign into your Emma account

You will perform a mapping exercise to complete the setup, and once this is done, your contacts will begin flowing between applications