Giorgio Armaniby Giorgio ArmaniRizzoli 2015'I was born on July 11, 1934 in Piacenza, a city on the banks of the River Po whose origins go back than two thousand years. I remember it as a peaceful town, not far from Milan, a city whose endlessly fascinating presence could always be felt.'This lavish, gorgeous volume starts with a personal text written by Giorgio Armani, and it contains biographical details interwoven with the story of the company. Giorgio Armani has been universally credited with changing the rules of contemporary fashion and creating a timeless version of modern dress by removing excess ornament and translating traditional sportswear looks into business and evening wear. His impact is felt not only in women's fashion and red-carpet glamour, but it is also inseparable from the evolution of men's style in recent decades.