This Internet Noticing Primer was designed to provide judges and attorneys a way to examine the benefits of integrating the latest industry-standard online advertising and consumer outreach technologies into a comprehensive, targeted and cost-effective class-noticing strategy.

The primer will also discuss i-Noticing, a proprietary concept designed to maximize the reach of any notice program, and the frequency which the notice is displayed to unnamed class members in class action litigation.

In today's world of connected customers, getting information in front of the
masses requires proper use of the internet to access the most influential online social
realms, and now Due Process requires it.

GCN’s primary function is the
development and delivery of “green” (i.e., electronic) notice programs designed to deliver notice of pending class actions and settlements through
multiple internet channels.

Using innovative technology and proprietary methodologies, GCN’s notice programs are designed to meet and exceed all necessary “due process” requirements associated with class notice, at a fraction of the cost of traditional “print” notice.

It is widely known and
accepted that corporate America uses the internet to “get their message out” to
consumers through online press releases, strategically-placed internet advertisements, and the affirmative creation of a “social buzz” in
online communities.

Accordingly, Federal Rule of Civil Procedure 23(a)’s requirement of “best practicable notice under the circumstances” can only be fully met, in today’s day and age, with
a strategic green notice plan as part of any notice program.

The recent objection of 21 Attorneys General to the
Rivera v. Bio-Engineered settlement underscores that point by criticizing the Parties'
"publication only" notice plan: “When BSN wants to get a message out, it uses its website, it advertises on the internet, and there is no reason it should not do so for [providing notice of the settlement of] this lawsuit.”

"The
{Green Class Notice} notice plan... constitutes the best notice practicable
under the circumstances and shall constitute due and
sufficient notice to the Settlement Class of the
pendency of the Action, certification of the Settlement
Class
for settlement purposes only, the terms of the
Settlement Agreement, and the Final Approval Hearing,
and satisfies the equipments of California law and
federal due process of law."