Empty Words and Omissions

A couple of other important points we want to make you aware of:-

It is permissible to omit critical information entirely from dog food labels.

For instance, are you aware that dog food ingredients which manufacturers do not add themselves, (i.e. ingredients that are obtained from their outsourced manufacturers) are not required to be listed on the label?

What this means then, is that some dog foods may in fact contain (for instance) harmful dog food preservatives. But, because the dog food company did not add the ingredients themselves, they can choose to leave it off the label. (?!)

Many common descriptions on dog food labels are not regulated at all.

For instance, we've all seen all kinds of impressive claims on dog food labels, such as "Recommended by Veterinarians" “Premium”, “Super Premium”, “‘Choice”, "All Natural", etc.

The truth is these products are not required to contain any different or higher quality dog food ingredients than any other “complete and balanced” dog food products.

Note: The very common term “Natural” has no official definition. In most cases, “natural” is interpreted as equivalent to a lack of artificial flavors, artificial colors, or artificial preservatives.

The term "Organic" is also not regulated by AAFCO.

Do not be mislead.These claims are often merely marketing hype and far from the truth.They are merely empty words!