Folio Direct Mail applications enable you to target specific physician
markets, create personalized correspondence and track mail response.
Folio's data can be licensed for single or multiple mailings using
pre-determined criteria such as medical specialty, geography, practice
setting, education, etc. Data can be formatted in a variety of formats,
including Excel, text delimited and DBF, or supplied by printed
labels. Both databases and labels can be ranked by zip code or other
fields. Mailings are guaranteed to be 95% deliverable.

Electronic files
Electronic formats for Direct Mail applications are $.17 a record
for a single mailing subject to a minimum of $350. Discounts are
available for multiple mailings to a file. All Folio Direct Mail
Application orders require a signed license agreement.

Direct Mail File Structure

1.

Last Name

11.

Tertiary Specialty*

2.

First Name

12.

Tertiary Certification*

3.

Middle Name

13.

Facility Name

4.

Generation Name

14.

Street Address

5.

Label-ready Name

15.

Town

6.

Dr. Type (MD or DO)

16.

State

7.

Primary Specialty*

17.

Zip Code

8.

Primary Certification*

18.

Telephone Number**

9.

Secondary Specialty*

19.

Fax Number**

10.

Secondary Certification*

* Optional
** Phone and fax numbers can be included for an
additional $.05 per record.

Labels
Label formats for Direct Mail applications are $.12 a record for
a single mailing subject to a minimum of $250. Discounts are available
for multiple mailings to a file.

Folio produces Analytical Reports customized to meet specific criteria
and reported back to you in either printed or pdf formats. Reports
can either be based on Folio’s proprietary database, for example
reports of group practices with 10 or more physicians, listings
of groups with individual physician rosters in a specific zip code
area, etc; or can be customized to identify variances between your
provider database and Folio’s reference database. Examples
of the latter include reports with matching records that have incorrect
UPIN or NPI identifiers, records with name or address variances,
and records matched to inactive physicians.

Analytical reports are custom priced but have a minimum order charge
of $250.