The “marijuana era” is happening in China. That’s thanks to a clever pun that pokes fun at the country’s leader, Xi Jinping, and has been circulating around China’s web. The pun subverts the cult of personality growing around Xi and first lady Peng Liyuan, who is also a well-known singer.

This is how the pun developed: At a celebration earlier this year of Teachers’ Day in China, Xi picked up the term of affection “Daddy Xi.” Last week, an ode to the president and first lady—”Daddy Xi loves Mama Peng“—extended the filial reverence to Peng. The first character in “daddy” is 大, pronounced “da.” The first in “mama” is 媽, pronounced “ma.” Combining those two, you get “dama.” That is a homonym for 大麻, “marijuana.”

“And so we enter the Dama [marijuana] Era,” one internet user quipped on Weibo (link in Chinese). Subversive wordplay like this is most likely the real reason China’s media regulator has promised to crack down on puns.