Training / Communications Blog

Two classic Pink Elephants were uttered this week: the first confirmed what many of us thought about Zimbabwe’s ‘coup’; the second gave us insight into what prospective Scotland football manager Michael O’Neill will be thinking about Scotland’s defence. Here’s how to remain positive under scrutiny.

“Strong and stable” is now being used to attack Prime Minster Theresa May’s government, rather than represent it. Slogans need to pass three tests if they are to succeed. If yours is too simplistic, use our communication skills method to paint your vision clearly.