Square Enix and Coca-Cola Team Up for Exclusive Shadow of the Tomb Raider Promotion and Cinema Experience

Square Enix and Coca-Cola are teaming up to celebrate the upcoming game release of Shadow of the Tomb Raider. This special promotion will include a unique in-cinema experience at select theaters in the United States, Germany and Poland.

On September 12, for one day only, fans will be able to experience “The Making of a Tomb Raider®”. This feature length film follows renowned BASE jumper, climber and mountain biker Clair Marie as she attempts real-world Lara Croft® challenges that show what it takes to become a Tomb Raider. The feature will also include a special narrative showcase highlighting the journey of Lara Croft as told through in-game cinematics from the trilogy. For the first time ever, fans can experience the story of Lara Croft’s origin on the big screen. Following this, fans will get to see never-before-seen footage from the upcoming Shadow of the Tomb Raider game. Fans will be able to get tickets here, for this one day-only engagement.

Watch the Making of a Tomb Raider Trailer

Those lucky enough to get a ticket will receive a unique in-game reward for Shadow of the Tomb Raider, as well as an opportunity to receive a limited-edition “Coca-Cola Tomb Raider” collectible cup in 75 U.S. theaters at concessions. Also, for a limited-time only, fans will be able to purchase three custom Shadow of the Tomb Raider Coca-Cola or Coke Zero Sugar bottles on CokeStore.com.

In Shadow of the Tomb Raider, Lara must master a deadly jungle, overcome terrifying tombs, and persevere through her darkest hour. As she races to save the world from a Maya apocalypse, Lara will ultimately be forged into the Tomb Raider she is destined to be. Created by a team of veteran TOMB RAIDER developers at Eidos-Montréal, in collaboration with Crystal Dynamics, Shadow of the Tomb Raider will be available on September 14, 2018 for the Xbox One family of devices, including Xbox One X, as well as the PlayStation®4 computer entertainment system and Windows PC/Steam®.