Archive for metrics

Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one of biggest, and often overlooked, benefits of using metrics […]

When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to know where to spend their limited time and […]

As I’m sure you have heard, Facebook has been making a lot of changes recently. The changes to the interface (i.e. Timeline) get most of the attention, but small business owners will also want to keep their eye on changes being made to the analytics tool, Pages Insights, and a new metric Facebook is calling […]

As a recovering CPA and a “systems guy”, I like metrics. Metrics can be helpful in helping us understand what’s happening in a system and may even help us set priorities and make decisions. But sometimes, we can go a little crazy with them. Sometimes, I think we have metrics for the sake of having […]