Angie's List's first e-commerce application of Big Data will be the daily delivery of customized "Big Deals" for its 1.5 million subscribers. Each of their opted-in members will receive offers that reflect their unique preferences.

"Leveraging Big Data is easier than we thought," said Manu Thapar, CTO at Angie's List. "InsightsOne is working with us at every step, from data collection to analysis, all the way to integrating insights into our marketing systems."

"In the end," added Thapar, "we plan to deliver a unique experience to every one of our members – the days of broadcasting the same message to all our members will be over."

With InsightsOne as its strategic marketing partner, Angie's List will be able to effectively capture, analyze and leverage vast amounts of consumer data from various channels, including email and web, to create a very accurate picture of consumer preferences.

"By combining multi-channel, historical and demographic data, we get a very precise understanding of each and every consumer," said Waqar Hasan, CEO of InsightsOne. "We then help our clients take that insight and turn it into unique offers for each customer and suited for each channel."

Angie's List engaged InsightsOne to leverage data insight from a predictive analytics solution to significantly increase email conversion rates and greatly improve member experience without a large infrastructure investment.

Angie's List helps consumers have happy transactions with local service professionals in more than 550 categories of service, ranging from home improvement to health care. More than 1.5 million paid households use Angie's List to gain unlimited access to local ratings, exclusive discounts, the Angie's List magazine, and the Angie's List complaint resolution service.