It’s more than data. It’s customer intelligence.
Guiding the experiences that matter.

Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.

Choose the Analytics plan that fits your needs.

Select

Discover audiences with enterprise-grade analytics.

Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Prime

Multichannel customer intelligence for the enterprise.

Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Ultimate

Advanced machine learning and deep customer intelligence.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.

We're a Leader in analytics. Three years in a row.

Gartner names Adobe a Leader in digital marketing analytics.

Add functionality to your Analytics plan.

As you lock into your Analytics plan, there’s still more capability you can plug in to make it more powerful. Consider these Adobe Analytics add-ons:

Attribution

Curate data your way with Analysis Workspace.

Analysis Workspace is our new analytics experience that allows you to simplify the visualization, analysis, and sharing of complex sets of data. Pick from our templates and modify your experience as needed. Drag and drop different dimensions and elements, create ad hoc queries, and get results in seconds.