- [Instructor] Another incredibly common problem…I come across involves pagination.…Many sites contain paginated content,…and it shows up in many ways.…You could be moving a user through multiple pages…of a blog article, or toggling through a list of data.…As a user, pagination is usually relatively clear,…and we understand the relationship of the information…as we toggle between pages.…But to Google, pagination can pose problems.…Google doesn't necessarily crawl your site…in an orderly fashion.…

It may start its crawl on page 10 of your paginated content…and have no idea that the series of content is related.…Fortunately, Google supports link elements,…called r-e-l equals next and r-e-l equals previous,…or rel equals next and rel equals previous.…And you'll apply these tags to let Google know…when it has encountered a sequence of paginated pages.…Links to any of the pages will be treated as links…to the series of pages as a whole.…In addition, Google will typically show…the most relevant page in the series…when it's doing its indexing.…

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Author

Released

9/18/2017

Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.