One of the designers who made it happen

Winner
- ES Designs

ES Designs is not only a great designer... but a great communicator. He was able to take my feedback and craft a winning design. I am already working with him to further develop the design of our logo.

- 205 Studios

How BlueStarEnergy started their logo design journey

Company name

BlueStar Energy Services

Overview

BlueStar Energy. Your Power. Your Choice.

BlueStar Energy Services, Inc. is a retail electricity supplier currently operating in Illinois, Maryland, Pennsylvania and Washington, D.C. BlueStar is the fastest-growing energy supplier in the United States.

A cornerstone of the American ideology is the ability to choose. Even for basic utilities, Americans are able to choose between their phone and cable providers. However, for decades residents have had no say about their electric companies. Largely controlled by one company, the vast majority of residents were left with no choice but to use traditional forms of "brown" energy, which is generated from burning non-renewable resources like fossil fuels such as oil and coal. Alternative sources of renewable energy, or "green" energy, were not even a possibility for these residents. That is, until now.

BlueStar Energy provides residents with the option to use "green" or "brown" energy to power their homes. Using BlueStar Energy's "green" electricity, residents will now have the opportunity to choose an electric company that shares their interest in protecting our environment. BlueStar Energy's green electricity is sold for the same price as your traditional "brown" energy, which means that it is not only available to all residents, but also an accessible option for everyone.

BlueStar Energy. Your Power. Your Choice.

Tell us a bit about who you are and the people you reach

- are online.
- live in a metropolitan area.
- live in a household with 2+ members.
- have a college or graduate degree.
- own their dwelling.
- interested in taking personal "green" actions.

Requirements

- BlueStar Energy in the name.
- is authentic
- is energetic
- is effective
- is for people like me
- is fresh and cool

Colors we like:
cool colors
ocean blue, sky blue, green

Font Styles:
not futuristic
not all-caps
we like serifs with modern twist
unique but not distracting