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Chatbots and Natural Language Processing AI are gaining popularity in business websites and provide elevated user experiences while also driving better metrics and profitability for businesses. In these ways, both technologies are very similar, but on a more granular level, there are significant differences between them. Knowing which technology is best for your business starts with understanding how the two differ. Lounge Lizard Long Island Web Design discusses the difference between chatbots and Natural Language Processing AI.

Chatbot technology

Chatbot technology employs a pre-programmed response mechanism and online guidance to assist users in issues such as site navigation, action completion, technology issues, customer service, customer outreach and more. However, chatbots are rule-based and follow a specific route that was built into the design and cannot decipher human context. Chatbots will, however, seek clarity for redirecting users by reiterating the query to confirm understanding and then filter them through the proper channels for their need such as handing them off to human assistance.

Chatbot benefits

Chatbots are an efficient, low-cost way to amp up a business team with minimal overhead. Though chatbots provide a more linear support system for businesses, that support helps to handle large business volume, especially when traffic patterns fluctuate. Instead of having to adjust staff size, chatbots can provide additional support to lighten the load on human staff while saving time and money on staff size fluctuations. Chatbots are also quicker and easier to create and deploy than NLP AI, meaning the ability to react to changing business needs swiftly. Through chatbot user assistance, businesses create more intuitive sites with readily available help 24 hours a day, seven days a week, which means no missed opportunity because a user could not get help. Chatbot assistance also boosts user retention and conversion, not to mention SEO through improved user experiences.

NLP technology

Natural Language Processing takes artificial intelligence to the next level through its ability to decipher human context in queries and searches. In NLP, the AI's "brain" evolves based on data analysis such as referencing historical online behaviors, searches, and social profiles, to provide a more customized online experience. NLP delivers results to users based on their individual online personality for more customized and relevant returns. NLP AI is also equipped to process summarization, open and closed questions, verbiage conference, ambiguity in language, semantics, morphology, and sentiment, to better understand and serve users with minimal redirects or clarifying questions or processes. NLP AI is a bit more costly and time-consuming to build and deploy than chatbot technology but is capable of more advanced user interactions to drive better metrics. The right technology for the business depends on the type of business, the level of user interactions, desired user behaviors, and budget.

NLP benefits

NLP AI delivers more qualified results for queries, driving a superb user experience and delivering on important metrics such as conversion. Businesses can create more customized interactions for their users through NLP leading to higher user retention, social recommendations, higher conversion, return traffic, and improved SEO. NLP can be employed in various ways from providing more relevant search returns, swift and precise online assistance, customer outreach, and personalized user profiles, to gaining insight into user behaviors for future efforts, creating customer connections, assisting in e-commerce sale building, and much more.

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