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Tag Archives: Millward Brown Optimor

Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining the number 1 and 2 spots, growing +23% to $302.1 billion and +28% to $300.6 billion respectively. Amazon moved into the no.3 position ahead of Microsoft, growing +49% to $207.6 billion, while Tencent rose to no.5 ahead of Facebook(no.6) growing +65% …Continue reading →

Zara has been named as the most valuable brand in Spain in the first BrandZ™ Top 30 Most Valuable Spanish Brands ranking and report from WPP and Kantar Millward Brown. Zara leads the inaugural ranking at $25.1bn thanks to its revolutionary ‘fast fashion’ approach to retailing across more than 2,200 stores in 93 markets. Its design savvy …Continue reading →

Google and Apple remained the No. 1 and 2 brands in the Global Top 100, each valued at almost $250 billion (combined, about the GDP of Sweden.) Microsoft took third place also this year with a 18 per cent leap in brand value to $143.2bn. Amazon entered the Global Top 10 at No. 4, with …Continue reading →

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn and overtake Google as the ‘world’s most valuable brand’, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list. Microsoft took third place this year with a 28 per cent leap in brand value to $115.5bn, while IBM dipped …Continue reading →

Google was ranked number one, with a total value of $158.8 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. After three years at the top, Apple slipped to second place in the rankings with an estimated value of $147.8 bn, while IBM moved into the top three for the first time ever, with …Continue reading →