Apple lost iPhone trademark in Brazil

Apple have now officially lost the iPhone trademark in Brazil to Gradiente Eletronica who has the exclusive rights to the name in South America’s biggest market which registered the name in 2000, seven years before Apple launched their version of iPhone.

The ruling was made by The Brazilian Institute of Industrial Property. As surprising it may look, Gradiente Eletronica recently launched their “iPHONE” which is an Android-powered smartphone. As of now, Apple has filed an appeal stating that the Brazilian-based company did not use their trademark name between 2008 and January and also keeping that in mind, asked the regulators to remove the registration.