Highlights

Highlights of our year

mobilezone continues to optimize ist retail locations and opens a new shop in prime location at the
train station of Lucerne using a completely new design.

MAYmobilezone launches website DeinHandy.ch

The successful German online plattform DeinHandy.de expands into Switzerland thanks to mobilezone.
It allows visitors to identify the best device for them and shows all applicable tariff options across
providers to be bought alongside with the smartphone.

JUNEBreel Embolo becomes mobilezone brand ambassador

mobilezone and Swiss football player Breel Embolo join forces. The professional striker of Schalke
04 and the Swiss national team will serve as brand ambassador for mobilezone in the future.

JULYmobilezone introduces Apple Pay

Since July, mobilezone’s customers can pay for all products and services in any mobilezone-shops
simply, ­securely, and confidentially with their iPhone. Apple Pay simplifies the payment process
significantly.

NOVEMBERmobilezone expands ist group management team to 5 members

mobilezone expands its Group management at January 1, 2017 from three to five members, a step that
takes into account the new Group structure. The company will add competent younger persons from within
its own ranks to the Group management.

NOVEMBERShop opening in ShopVille - Zurich main station

mobilezone is now present at three of the five Swiss train stations with highest passenger volume.
Apart from Zurich main station these are the main stations in Basel and Lucerne.