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Jared vs True Facet

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Jared and True Facet.

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What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Jewelry Store Reviews

"Did he go to Jared?" That's what the commercials ask. Maybe the better question is, should you? If you like shopping online at a jewelry store that is backed by numerous retail locations, has a parent company (Signet Jewelers Limited) with an A+ rating at the Better Business Bureau, and you want one of the widest selections of jewelry on the market, the answer is probably "yes, you should!"

Jared - "The Galleria of Jewelry" - has one of the widest range of jewelry items available online, from popular brands like Pandora and Vera Wang, to exclusive "only at Jared" items you won't see at other stores.

If you're shopping for a ring to pop the big question, we definitely suggest that you take a look at Jared's engagement guide. One particularly helpful section reminds you that knowing your intended's style is the key element to choosing the perfect ring - and they've got a guide to help you do just that. Jared has nearly 1,000 engagement rings to choose from, ranging in price from $479.99 to $20,000, and you can
easily sort through your options according to your budget range, ring style, stone shape, metal type, and more - just click on the appropriate checkboxes on the left side of the page.

And, as we shopped for an engagement ring, we got a pop-up offering a 15% discount on our purchase if we entered our email address. On one of those higher-end designs, that could be a significant savings!

Alternately, you have three options for creating a one-of-a-kind engagement ring: Build Your Own, Design-a-Ring, and Custom Design. While they may sound the same, Jared uses each one slightly differently to help you come up with the perfect ring for the perfect proposal. The Design-a-Ring tool even lets you try your creation virtually using a mobile device and your hand!

Other categories were equally broad. Watches? Nearly 80. Earrings? Over 1,900 pairs. Bracelets? Just under 1,500. You'd have a hard time finding something on another site that Jared doesn't carry as well.

And, for shoppers on a budget, Jared has a hand "Sale" tab at the top of the page, including a few options for previously-owned, high-end watches and other jewelry pieces.

We were surprised that Jared didn't offer free shipping on all orders, like many higher-ranked jewelry stores tend to. You can get free shipping via 2nd Business Day Air if you would like to pick up your purchase at a Jared store, or if you spend at least $50. Otherwise, expect to spend at least $9.95 for shipping via UPS Ground.

Jared's return policy is also industry-standard: 30 days after purchase. But, Jared doesn't seem to require that you get a Return Merchandise Authorization first, so just follow the instructions on your packing slip if you should need to send your jewelry back.

Only one area surfaced where Jared was behind the competition: quality and pricing of diamonds. We found a number of diamond experts who compared what Jared offers (both in-store and online) with other retailers, including several in our review. Unfortunately, across the board, the stones sold by Jared tended to be of lower quality but at higher prices. This seemed to be the case for many online jewelry stores who
also have the high overhead of brick-and-mortar locations and was not unique to Jared alone. If you do choose Jared for your diamond purchase, we suggest that you also have the stone appraised by the jeweler of your choice, just to make sure that you've gotten the value you've paid for.

But, on the whole, the Jared shopping experience is solid: their broad selection gives every customer many choices, no matter what type of jewelry they're seeking, and a strong brand reputation with numerous local stores makes it easy to make returns, ask questions, or get customized guidance during the buying process. Jared is a good option among jewelry stores online.

Considering True Facet for your jewelry purchase? Right from the start, you're going to have an experience unlike any other jewelry store: True Facet is the only merchant in our review that offers pre-owned jewelry (either listed or on consignment), as well as a boutique for brand-new items directly from partner brands. This means that this jewelry store is strictly online; you won't find a showroom or other retail
location, as they serve primarily as the broker between you and the individual seller and/or manufacturer.

Does the thought of buying used jewelry make you nervous? True Facet sets your mind at ease with an authenticity promise: the sellers send each item to True Facet, whose experts examine it and any accompanying documentation to make sure it's authentic. If you're not satisfied when you get it, you can return it and get a refund.

Of course, because the pre-owned items are coming from individuals, one customer complaint is that this jewelry store's inventory fluctuates. If you see something you love but take a day or two to think it over, it's possible that it'll be gone when you go back to the site. Naturally, this doesn't apply to the boutique jewelry items that are sold directly from the manufacturer.

When you create a True Facet account or subscribe to their email newsletter, you can get a credit of $50 towards your first purchase of $200+. True Facet also saves you money by offering free FedEx and UPS shipping within the US.

On the downside, this merchant's return policy is very restrictive: you only have 7 business days from the time you received your jewelry, but the good news is that True Facet covers the return shipping costs.

Does True Facet deliver? It depends on who you ask. If you look at their Google ratings on the website, it would seem that the answer is "yes": lots of 5-star reviews with no comments or complaints. But when you read the negative comments there or on the Better Business Bureau listing - where, disappointingly, True Facet has a less-than-inspiring "C+" grade - you'll find customers who received
big-ticket items that
proved not to be authentic, who had issues with their shipping process, and who had a hard time getting a satisfactory response from the business.

Perhaps True Facet is experiencing growing pains, only being in business for four years. In the world of Jewelry Stores, they're just starting out. And, the idea of being able to get a good price on an expensive piece of jewelry by buying from its previous owner has promise. But, True Facet will need to demonstrate some improvements in their process and in their customer service to improve in our rankings.

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones,
however - so
you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?

Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?

Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?

Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?

Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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