I’ll help you create an email marketing strategy or review your current strategy. I’ll
identify missed opportunities and build a prioritised roadmap. The exact scope of work is
tailored according to your needs. Whether that’s to focus on particular areas of your email
marketing or a complete review.

Smart Insights

Dave Chaffey, Founder,
says I push boundaries …

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Tim has an excellent knowledge of the challenges and solutions for marketers to manage email
marketing effectively today.

This ranges from strategic: email communications and targeting strategy through to creative:
AB/multivariate testing and technical: Deliverability improvement.

This knowledge is based on many years specialising in email marketing. Tim is good at
pushing
the
boundaries through developing new techniques to help marketers gain more insight and better
results from their email marketing.

Mindable

Warren Senger, CFO,
got help with 90 million emails a month …

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We’ve an email volume of 90 million/month and Tim has been a valuable asset to our team. He
has
expertise in many facets of email marketing, from email strategy to IP management,
deliverability, and compliance.

His knowledge of email marketing, in conjunction with a holistic view of our business, has
taken
our email program to new heights.

Rapid campaign review

When you aren’t looking for a root and branch review but instead want a quick campaign health
check. Find out how you could improve results with a tactical review of campaigns.

MedicAnimal

Alan Lawrenson, Customer Retention Manager,
valued the quick wins …

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The session provided was ideal; we touched on both short and long-term goals. Based on the
insights delivered we are now putting together a clear email marketing roadmap for the next
12
months as well as working on some quick wins.

“In just a short time we’ve seen big improvements to our email marketing strategy, with
immediate results too. Increasing revenue 32% for a campaign to Inc. 500 companies.

There is no question for me of his knowledge and expertise in email marketing. Tim is a
proactive, professional and totally reliable email consultant.”

Test and optimisation

Looking for a 15% to 40% uplift in response? Optimisation means ensuring that the questions
your customers have as they scan your email are answered quickly and effectively. I’ll
develop a structured test process and plan. That enables you to keep learning and improving.

“Tim’s detailed knowledge and experience of email, coupled with his analytic mind, means he
has
been able to add huge value to the Aviva. Within in weeks of joining our agency team as a
consultant, Tim helped us quadruple our testing opportunities and provided recommendations
which
helped immediately increase response.”

Email Automation and eCRM lifecycle

Triggered and automated emails have a natural relevance which makes them high value compared
to normal campaign emails. The must have automated emails includes welcome, transactional,
abandoned cart, browse abandon and feedback emails. If you’ve the basics in place there are
many other
places in the customer lifecycle to integrate automation. Get help with developing an email
automation plan that covers the complete customer lifecycle and integrates with your
broadcast email activity.

Powtoon

Ofir Platner, Head of Digital Marketing,
rates me as a True Pro …

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“Tim is one of the most proficient consultant’s I’ve ever worked with. I learned so much
from his vast knowledge and experience about email marketing, marketing automation,
segmentation and A/B testing. With Tim’s analysis and insights we managed to improve our
email deliverabilty, engagement and ROI by dozens of %.

Tim is also a creative thinker that can tackle complex problems with original ideas and help
you put them together in an actionable and measurable way. I’ll recommend on Tim to anyone
who’s struggling with digital engagement via email marketing, he’s a true pro!”

Email design and mobile first email

Whether you want to refresh your current designs or develop new mobile first designs I
understand the design elements that work. My approach is to consider how to
get the message across quickly and only then consider how to make something that looks
attractive.

“Tim worked with us to roll-out a robust testing strategy that covered layout, timing,
subject
lines and segmentation. The primary focus was to optimize our template to improve
deliverability
and in turn open rates.

The implementation of these findings culminated in our most successful month for opens, by
some
distance. Aside to that Tim definitely adds value with suggestion and debate, acting as a
great
sounding board. If he doesn’t know about it, its probably not that relevant.”

uCheck

George Griffiths, Managing Director,
likes the value for money and deft touch …

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“I’ve counted on Tim’s guidance for several years, for the simple reason he delivers value
for
money. In addition to his comprehensive knowledge of email marketing we often ask for input
on
our website and other marketing materials. He invariably provides helpful advice and has a
deft
touch with structuring effective customer communication.”

Win-back

Lapsed customers are often an untapped segment. You know you’ve a lot of lapsing or lapsed
customers on your list but don’t know what to do with them? Even the seemingly inactive list
segment has value. I’ll show you how to get the best from this email segment.

DealMonster

Nick Ashwood, Group General Manager,
got impressive results …

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“Tim worked with us on a project to turn a large and highly
inactive
email database of approximately 1.5m into an engaged and responsive pool of 250k. While the
results were very impressive, it was Tim’s method that most impressed me.”

List growth

When it comes to the size of your permission database bigger is better, as long as it
doesn’t come at the cost of quality. I’ll evaluate and optimise your current subscriber
capture processes to ensure the right balance of quantity and quality. Providing
recommendations for further ways to gain new subscribers.

Emailvision

Nathalie Chaboche, CMO,
Trusted the email strategy advice …

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“Tim’s extensive email marketing experience and on time reliability made it a pleasure to
work
with him. Whether advice on email strategy or hands on help, I trusted his opinion and
ability
to get the job done”

Email marketing training and workshops

Better trained staff means better results. I’ll come to you to deliver training on your
premises. Private training means you can openly discuss your commercial situation and if
you’ve three or more people to train its more cost effective than
a public course. The course agenda is tailored to what’s most important to your company.

MarketingProfs

Felicia Bonavita, Program Manager,
says I’m a great speaker …

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“A true professional and very dedicated to his work. In the short time I have worked with
Tim he
has stepped up and helped me out tremendously by providing very informative and valuable
information on the topic of Email Marketing. He is a great speaker and educator, he is on
time
and very responsive.”

FTI Consulting

Chris Pickard Senior Marketing Executive,
strongly recommends …

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“I attended Tim’s advanced email marketing course and would strongly recommend it to anyone
looking for practical insights to help improve their email marketing campaigns. Tim’s style
of
presentation is very engaging and easy to follow. I came away from the course with lots of
tips
on best practice which we began implementing the following week.”

Deliverability fix

Reaching the inbox is a building block for any successful campaign. Following review of your
situation I’ll provide an action plan for resolution. With my knowledge of ISP filtering
you’ll get an
independent view and clear explanations.

Aroq Ltd

John Newton, Director of Marketing,
says calling me could be your best call this year …

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“What Tim doesn’t know about email deliverability isn’t worth knowing. His clear, actionable
advice gets right to the point, ready to take it back to your technical team for
implementation.
Honest and approachable, Tim is everything a consultant should be. If your email program
needs
some TLC, pick up the phone and call Tim – it could be one of the best calls you’ll make
this
year.”

Privacy policy and compliance audit

When was the last time you checked your policies, are they still up-to date? Let us review
them ensure there are no gaps and that you have the permissions you need for current
legislation, whether that’s GDPR, CAN-SPAM or CASL.

What to expect from an email consultant

Total focus on email marketing. I don’t claim to be a jack of all trades and offer
consultancy for other channels, such as SEO, PPC, Web design, CRO, Facebook, DM etc. I have
14 years of email marketing experience and 100% of my time is actively involved with email
marketing projects for a variety of brands.

Because of the sheer number of hours I spend deep in email marketing I come with insights
most people don’t have the chance to discover. I share this knowledge on my blog, guest
blogs
and speaking at international conferences. I’ve served two full terms (the maximum
allowed) as an elected member of the UK DMA Email Council. During which time I chaired the
email best practice hub and delivered a complete re-write of the email best practice guide.

If I can help, I’ll tell you how. If I can’t help I’ll tell you too – because I value long
term relationships. I believe the only way to a great relationship is delivering real value.