Sharing resources – you don’t have to produce the resources yourself, share any resource that will be valuable to your subscribers

Provide offers and incentives that are exclusively available to subscribers

Company news eg industry awards, new product launches, new team members – be a cheerleader for your business!

Aim to use 80% content that’s helpful and 20% that’s promotional

More ideas for newsletter content:

Recent media coverage

Answer questions from customers

Put a spotlight on a product or service

Share testimonials, quotes and case studies

Link to blog posts or other new content

Belinda’s Tips for Super News

Be consistent

Offer value

Use images to break up text

Have an unsubscribe link

Don’t subscribe people without their permission

Share and promote your newsletter via social media, your website etc

About MelindaMelinda aka Mel is a Premier Google Partner, AdWords & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content.
Mel provides results-driven services to Australian businesses and is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.
Please connect at the links below.