Remember that old saying that if you wore a trend the first time around, you don't get to wear it again when it comes back in style? The guys at the newly-launched FannyPackAttack.com are hoping you disagree, because they've got a slew of ironic waist satchels and a clever little prescriptive for wearing 'em.

Remember that old saying that if you wore a trend the first time around, you don't get to wear it again when it comes back in style? The guys at the newly-launched FannyPackAttack.com are hoping you disagree, because they've got a slew of ironic waist satchels and a clever little prescriptive for wearing 'em.

The site's co-founder and president, Evan Mendelsohn, managed to wrangle a licensing deal with D.A.R.E. to create exclusive neon designs for their site and has been wearing fanny packs himself since at least the 80s--in other words, a man we can really respect. He says their consumers are "younger generation Y types who attend music festivals, college theme parties, and Cancun/Miami spring break trips," and calls his site "the only website on the Internet dedicated to selling these hip-flattering masterpieces."

So, how exactly does one wear a fanny pack without recalling images of the family trip to Six Flags circa 1987? A primer, courtesy of Evan:

Remove plastic wrapping and hangtags.

Connect strap. Tighten to waist but leave at least two or three fingers of room. Too tight and you will look like a big time rookie.