Electric Pulp moves into new downtown office

Growing web design and development firm Electric Pulp has moved into a modern new downtown space at Washington Square.

The company leased the last remaining space in the building at 12th Street and Main Avenue. It moved from 4901 S. Isabel Place.

“It was partially for recruiting, a little bit for visibility, and it allowed us to have better space planning and a little better connection to the city,” CEO Aaron Mentele said. “And we have a lot of clients who are close to us now.”

The new space is an open office with multiple conference areas.

A break room includes a kitchen area and bar seating.

Eleven employees work there, and five others work in states from Maryland to Oregon. So there’s a lot of videoconferencing capability built into the space, which also is used for the firm’s broad base of clients.

Electric Pulp was founded in 1996 and works with major global brands, including Acura, Ford and Lexus.

“I think we’re doing some of the best work we’ve ever done and working with bigger and bigger clients,” Mentele said. “And we have a lot of Sioux Falls relationships that have started up as well.”

The company is known for rapidly deploying high-impact sites in several industries including ecommerce for lifestyle retailers, he added.

“We’ve gotten really good at creating sites with critical business requirements. We’ve also done a lot of work in the automotive industry, working with auto manufacturers directly and with agency partnerships.”