This does open the doors to more marketers to start building up their brand on Pinterest.

And to help you, Pinterest has made so many changes to its platform to make it more brand-friendly. They now provide stats on their app, instead of having to log in to the desktop version.

There are 200 billion pins on the platform

A pin is an example of a post on Pinterest. Users will often create a piece of content, and make it into a pin on the app. Think of it as a cover image for your post, article, or sales offer, although some users find that pinning a straightforward infographic works too.

Usually, if you pin content, you must feel engaged with it. Therefore, the average Pinterest user is highly engaged on the platform.

Recipe related pins make up the bulk of the 200 billion pins. This seems apt, considering that the cooking niche is rather extensive and continues to multiply over time.

Also, video pins do seem to be gaining some traction right now on Pinterest. You’ll be seeing more video pins on the platform, so it’s something you should lean towards. The platform also gives more organic reach to brands with video pins.

Overall, Pinterest is highly interested in engaging content, and if you can create valuable content for the users, you will be rewarded.

Millennials use Pinterest to discover new products

60% of millennials are using Pinterest as a gateway to find new products. This is great for businesses with an e-commerce steer. Pinterest users are often looking for something that will catch their eye.

If millennials make up a large part of your customers, Pinterest may prove worthwhile to navigate and share your products or services on.

Pinterest users can be impulsive too, and as soon as something catches their eye and will add value to their lives, they are quick to purchase it.

Moreso, if you apply marketing strategies to your offer, your brand can play a significant role in meeting the millennial consumer’s needs and boosting your sales.

And once you have the user in your funnel, you can make them repeat buyers.

Text-based searches are the norm on Pinterest

Pinterest is a visual platform. When people make use of the app, they are faced with a large image that they can choose to click on and access the content behind it. Often users may find an infographic, and they can simply consume and share this type of content.

This is great, but to find content that they like, Pinterest users must use the search bar at the top of the app to see what they need.

Most users do not have a specific brand or idea in mind; they want to be surprised by what they find. Pinterest is useful in that it provides guided searches for its users.

It comes down to Pinterest knowing their user base well, knowing that their users are a creative bunch looking for inspiration that would spark the right answer.

Pinterest has some compelling features and a unique algorithm serving up the best content based on the searches on the platform.

As a marketer, when you create content that is useful and can be served to Pinterest users, you’ll grow more engagement. This will lead to more sales and revenue in the long term.

Half of the Pinterest users live outside of the U.S.

Pinterest did start in the U.S., but it has attracted a worldwide audience with users from Spain to New Zealand, making use of the platform immensely.

Only 50% of users live in the U.S. In contrast, other users are located outside the U.S. The platform is increasing its international user base more than other platforms like Twitter and Snapchat.

From a marketing perspective, it will be essential to understand international trends and create a digital strategy aligned with it.

You may find a whole new audience just outside the borders of the U.S.

International users are also increasing their spending habits and making use of the internet to make more purchases,

keep this in mind as a motivating factor when considering marketing to an international user base.

There are only 28 percent of marketers on Pinterest

While Pinterest does not have a high percentage of marketers flocking over to the platform, it hosts 28% of all marketers that use it globally. It’s just behind Facebook, Instagram, and Twitter.

The main reason that there is a small uptake is that it does take some groundwork to understand how to market to Pinterest. Most marketers have focussed on the more prominent platforms.

As we covered, most of the users are women. This is quite different from other social media like Facebook; therefore, it does take some understanding of the demographic and looking at what they need before you can market to them.

That said, it’s possible to thrive on the platform. Many successful marketers have studied Pinterest over time and created strategies to succeed. They often use tools like Hootsuite and Tailwind to schedule posts and build momentum for their pins. It may take time to get the knowledge, but it will be helpful to your online business in the long run.

Pinterest users are avid buyers

Users on Pinterest are ready to buy. So when Pinterest released their latest figures, they indicated that 82 percent of weekly active users on their platform had bought products. Not only that, but it was based on a brand they viewed or engaged with on Pinterest.

That’s higher than most other social media. Also, keep in mind that Pinterest users are open to a variety of products and sometimes even seek out more unique ideas as gifts.

You’ll find many Etsy stores that use Pinterest as their marketing platform of choice as they serve up unique items and decorations that people simply love.

Also, it helps that most of the users on Etsy make handcrafted items too.

Pinterest users are unique in their approach, but as a marketer who knows how to sell online, you can create a reasonable profit for your brand.

Adult Pinterest users are aged between 30 and 49

Pinterest is a grown-up platform where most users are between the age of 30 and 49. This is a phenomenal user base for marketers as you have a demographic that is more prone to buy from you.

Almost 35% of this age group make up this category. As you can tell, millennials are drawn to the platform.

And millennials are the most likely generation to shop online. They have been accustomed to online shopping from the time they started their working career.

These individuals make for great customers, and if you can do extensive research and targeting, you will undoubtedly be able to find your ideal audience.

Pinterest has increased its user base significantly

It’s quite an interesting picture as Instagrams growth has stalled over the last year, Pinterest has grown in popularity all over the world. Pinterest has taken the spot of the 3rd largest social network, just behind Facebook and Instagram.

Before this, Pinterest had been tailing Snapchat, who had lost favor with many of its users.

Pinterest has a broader appeal, as users are finding it both educational and inspiring to use the tools available to enhance their creativity.

Overall, Pinterest is experiencing a massive surge. More users are flocking over to find the best pins and save or share them. You can also get in on the action by learning how the platform works and serving up the right content.

There are many high-income households on Pinterest

Social media is offered to many sectors of the population, which makes it great to always cater to a variety of markets.

This does make a difference. When you are doing your research, you always want to know who can afford your products and services.

It is also more likely that you’ll have a wide variety of impulse buyers amidst the high-income household when selling your products or services.

85% of Pinners are on mobile

Mobile is not a new trend anymore; it now becomes the norm, and most social media users prefer Pinterest on their mobiles. It’s telling when we see that 85% of pinners are on mobile.

The user experience on the app is significantly better, as the developers of Pinterest’s aim to serve up their best knowledge and design.

They’ve also adopted a more marketer-friendly approach for mobile where it’s easier to run ads and have them appear more native to the platform.

The good news is that users love mobile. But you also have to ensure that all of your content is mobile-friendly. This will make it easy for users to click on your content and make those purchases.

97% of all searches on Pinterest are not looking for brands

This is interesting as it means that most people on Pinterest are comfortable with trying a variety of new and exciting brands. They don’t merely settle for a standard brand that already has a reputation.

Being on the platform makes them inclined to choose smaller brands with a bold vision that is helping a cause.

There is also a sense of fatigue with the tried and tested brands; users are looking to be more adventurous in their options.

They want to feel that they are supporting something bigger than themselves. And Pinterest has become their go-to application. You can certainly get involved and ensure your content aligns with their needs.

Final Thoughts on the Massive Growth and User Statistics of Pinterest

Pinterest is a goldmine for marketers who are willing to take some time to learn the details surrounding this social media platform.

Looking at the data we’ve highlighted, you’re sure to start being more astute to the opportunities that Pinterest offers. Use these opportunities to build brand awareness in your companies or for your clients.

If any platform has such a wide net and reach, you must capitalize on it before massive changes occur with their algorithms. Even then, it will be worthwhile to consider ads to improve your brand’s reach further.

Users worldwide are searching for their favorite products to buy, and your brand could be the one they find thanks to Pinterest.

Always remember to keep up to date with the latest and tools and trends on Pinterest to leverage the opportunities that this platform can bring you.

We hope this post inspired you to start using Pinterest as a marketing tool to expand your reach. If you have any thoughts or comments, please leave them below!

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