Agency Appeal: Building an amazing brand

Your brand is not simply your website. It is not your logo. It is not your mission statement. One of our favorite definitions of a brand is from Amazon CEO Jeff Bezos: "Your brand is what other people say about you when you're not in the room."

What other people say about your agency and how they get their ideas about you is totally within your control. It's shaped by the consistency of your messages in every communication that you or your staff make, from a mailer to a phone call; the way you present yourself to the world and the way you live your mission and values. The public perception of your agency is shaped by the sum of everything you and your staff do or don’t do. Are you shaping a clear portrait of who you are and what your mission is? How do you differ from the agency down the street?

Addressing your insurance agency’s marketing communications

Agency Appeal is our branding and marketing communication sister company. Wherever your agency is on the branding spectrum, we can help. Whether you need a refresh or start-from-scratch assistance, we partner with you to up your game. We’re not your typical insurance agency marketing solution. We’re a boutique branding and identity firm partnering with you to make you successful. We can also serve as your outsourced chief marketing officer.

Every engagement begins with a Brand Survey leading to the development of a Brand Guide. Your Brand Guide is a cornerstone document, the foundation for all other marketing efforts. This helps to get everyone in your agency on the same page, with guidelines for consistency of message, tone, look, feel and imagery. From there, we help you assess and prioritize other sales and marketing tools you need to achieve your goals.

Website development is one of our core services and areas of expertise. Building a modern, responsive website that shows your agency well across all user platforms is vital today - it’s an integral component of your brand. We also produce, source or project manage virtually any marketing tools or materials you may need.

Samples of services:

Brand survey

Style tile development

Brand Guide

Logo development or update

Identity materials (letterhead, business cards)

Website development

Social media assets

Search engine optimization (SEO)

Sales and marketing brochures

Trade show displays and materials

Signage

Vehicle wraps

More about Agency Appeal

Agency Appeal is an independent, sister-company to Agency Performance Partners. Kelly Donahue, our president, is one of the founders of Agency Appeal, working closely with co-founder Eddy DeMelo, a digital marketing specialist. While we are separate companies, we share many of the same values and philosophy about insurance agency branding and marketing. Agency Performance Partners will consult with you on your marketing plans and strategies; Agency Appeal will create the web presence, marketing collateral, and other tools you need. Many Agency Performance Partners agencies also engage the services of Agency Appeal.

LEARN MORE

We combine onsite and video training to cement in the sales culture you are looking for. Here is the first video your team will watch after the onsite training. Before the video your coach wll go through your sales numbers with the entire team to drive performance.

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RESULTS DON’T LIE

Our agencies tell the story

“Kelly had some awesome tips and is very knowledgeable on the subject. Love how she is also very down to earth and easy to talk with!”

Lindsey Hamm

Welsh's Insurance Agency

“I think this process was very beneficial and I think we are in a position for a very strong year and the future is very bright. I was able to take account of myself through our interviews and discussions and have found many areas in which I personally need to improve. You have also given me a sense of direction going forward to be a better boss, person and mentor to our staff.”

Roger

Owner

Preferred Insurance Center

“Great to work with ! Very understanding of the initial frustration and trained/encouraged us on how to handle the change in work processes.”

Kelly Nielsen

Customer Service Agent

Sheets, Forrest, Draper

“I feel your visit to our agency was very beneficial. For me, it was like a therapy session and the Amnesty Day was a great idea. I feel refreshed and I have a much better attitude. The attitude of the entire agency has improved immensely. I think we are striving to work more as a team. We are trying to be more encouraging to each other and to applaud each other’s accomplishments. Thanks for being a nice, caring person!”

Phyllis Buening

Preferred Insurance Center

“We are so grateful for you and all you have done to help our agency and our team. We are all now part of the big picture and it has changed the whole dynamic for the better. APP Rocks!!!!!”

Maegan Burbank

Insurance Specialist

IMG

“I want to thank you for stopping by the office, evaluating, listening and hearing us. I feel like the mood of the office has improved 100%. I also feel appreciated. We will have some hurdles to overcome, but I think we should get through them. The Tigger has been passed around a bit.”

Kathy

Account Manager

Preferred Insurance Center

“I’m glad you came out to talk to all of us. It seems to have helped the attitude in the office. Still have our moments, but much better. Dan has improved, also. He seems to be listening to us more and getting our input. Thanks for your help.”