John Morse’s Haiku Street Signs

The New York City Department of Transportation isn’t exactly the kind of organization that we would normally characterize as creative, but its new “Curbside Haiku” education campaign, a collaboration with artist John Morse, has us thinking that maybe we were wrong. Each of his 12 eye-catching, graphic designs features a haiku (in many cases, embedded in a QR code) that promotes road safety; 144 signs are being placed in spots around NYC, with a focus on accident-prone locations near cultural institutions and schools. While we’re not sure how effective they are at conveying the intended message, we do find them pretty entertaining. Click through to get a better look at a few of the posters from the campaign, and let us know what you think of Morse’s work in the comments.