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With fresh funds and a Spotify deal, music data startup Musicmetric readies a big US push [Interview]

Life is good at Musicmetric right now. The UK-based startup that offers up data about musicians’ popularity online everywhere from Twitter to BitTorrent trackers recently announced both a $4.7m funding round and a deal with Spotify that means users will be able to see data about artists’ success or otherwise on the streaming service.

In 2013, the three-year-old company plans to make a big push into the US market, taking on rival Next Big Sound there. Musicmetric recently hired music industry veteran Daniel Savage, who has previously worked in senior positions at a host of major labels and used to run Madonna’s Maverick imprint, to head up its American drive.

In addition to the US expansion (staff will be hired in New York, LA and Nashville to work with Savage), the fresh funding will be used to expand and refine the company’s product. Who knows, maybe they’ll expand into other verticals beyond music, too? There are certainly other industries that could benefit from such a data dashboard, with TV seeming like a logical progression.

At the Midem music industry convention in Cannes, France this week, I caught up with Savage and Musicmetric CEO, Gregory Mead to take stock of how the company stands in January 2013.

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.