Ed Balls Day has long been the perfect way to celebrate the former Cabinet minister’s Twitter fail, but how do people celebrate the occasion, and has it fallen victim to commercialism?

The annual tradition dates back to April 28, 2011. While in the Castleford branch of Asda, Balls, who lost his seat in the 2015 general election, tweeted his own name in a failed attempt to search for an article which mentioned him.

Since then, Twitter users have celebrated the anniversary of the gaffe. Having appeared on Strictly Come Dancing in 2016, the show’s Twitter account couldn’t let the opportunity to remember his dancing pass them by.