Tuesday, November 1, 2016

STORY’s David Orr Joins AARP and GMMB in Shining a Light on Fraud

Campaign for AARP’s
Fraud Watch Network explores modern day dangers posed by public Wi-Fi and phone
scams.

CHICAGO— The potential for public Wi-Fi
networks to be used as mediums for fraud is vividly portrayed in a new
commercial directed by STORY’s David Orr for AARP and Washington, DC agency
GMMB.

A coffee shop serves as
an unlikely haven for criminal activity in He
Said, She Said. In alternating close-ups, a man and a woman describe the
ugly details of a case of identity theft. After a bit, it becomes clear that
she was the victim of the crime while he was the perpetrator. The man tells how
he set up an imposter Wi-Fi network in a coffee shop and used it to lure people
into giving up personal information. “Boom! I go shopping,” he says. The woman
is mystified over how she was victimized, even as she sits down in the coffee
shop…next to him. The spot directs viewers to the website for AARP’s Fraud
Watch Network, where information is available on identity theft and other
rip-off schemes.

“GMMB came up with a very clever way to illustrate the
problem,” says Orr. “Firing up a computer in a coffee shop is something we all
do, but we need to remember that other people may be watching.”

“David immediately got what we were going for in terms of
storytelling and came with lots of great ideas to bring it to life,” adds GMMB
Creative Director Don Corrigan. “His enthusiasm for the spot, his eagerness to
collaborate and his amazing attention to detail made the creative team feel
like we were in good hands.”

Orr directs the spot with a light touch. Both “he” and “she”
seem like average people and their normalness makes the crime appear all the
more sinister. “We didn’t want the scam artist to be twirling his mustache,”
Orr says. “He’s someone you could imagine yourself being conned by.”

“We shot the woman
walking down the street with a hand-held camera to make her seem agitated,
rattled,” Orr adds. “We shot the guy with the camera on a dolly, so it’s smooth
and fluid. You get the feeling that he is in control.”

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by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214)
288-2813 and on the West Coast by Yvette Lubinsky, (310) 827-2626.