New tourism plan launched for Clare Valley

The Clare Valley has launched a new tourism strategy designed to upgrade accommodation, boost the number of attractions and develop a new brand for the region.

The South Australian Tourism Commission's 20-point Destination Action Plan has been created for the next three years, in consultation with local stakeholders.

The CEO of the Yorke and Mid-North Regional Development Australia Board, Kelly-Anne Saffin, says the plan sets out clear objectives for the region to achieve.

"For instance, let's take upgrading rooms from three to four-star accommodation," she said.

"They've identified they would like to upgrade at least 10 rooms per annum for the life of the plan, to upgrade it to that perspective."

Upgrading 'e-tourism' in the Clare Valley is a key focus in the plan.

Ms Saffin says it shows the importance of tourism businesses being available online.

"It drives the way in which Government investment will be working in those spaces," she said.

"They'll be particularly looking to either work with operators, for instance if they wanted to do online 'bookable', so they'll have allocated resources from within their team to come in and work with tourism operators in the Clare Valley."