Publicity and PR

IPG has an in-house publicity and PR department that offers consultation to all IPG-distributed publishers in regard to press releases, media lists, publicity-campaign strategies for particular titles, media-submission guidelines and deadlines, author tours, and much more.

The IPG publicity staff can also provide, for a very reasonable fee, full media campaigns including print, online, radio, and TV publicity. Many IPG client publishers use IPG’s publicity services on a cafeteria basis, requesting, for instance, only media lists or press releases. Services of any kind are offered only when the staff is confident that the results will justify the cost.

Consultation and support offered by the Publicity Department at no charge to publishers include:

A seasonal catalog mailing to the media, including cover letter and review copy request form

Recommending freelance publicists and reviewing their proposed contracts for cost-effectiveness, legitimacy, and feasibility.

Caitlin Eck

Publicity Manager, Independent Publishers Group

Caitlin joined the IPG publicity department in November 2011 after three years of working in publicity at Penguin Group USA and a year as the events and marketing manager at an independent bookstore. For IPG she has garnered publicity hits in major media outlets including the New York Times Sunday Book Review, NPR's "Tell Me More,"Redbook, Essence, Discover, "The Jeff Probst Show,"Chicago Tribune, Parenting, and Gawker Media's io9. She handles publicity for non-fiction, arts & entertainment, African American interest, women’s interest, men’s interest, children’s activity and picture books and specialty titles for IPG publishers.