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As usual, the US is a leader in pretty much all things startup and startup employee ownership is no different. As an employee of a startup, one would think that their shareholding (ESOP) would be the most critical thing they would care about. Let’s face it, it’s how they get rich too, right? Well… actually no. Share ownership is something …

You need an ESOP plan, or employee stock ownership plan. There just has never been one available. So I built it. It’s taken me a year to ship it as it was really hard to make something simple! Let me break this down for you. How do your staff get rich? Owning a stake in your startup, right? How do …

Want to know all the ESOP terms? Here’s a nice cheat sheet for you. In my Udemy course called “The best guide to startup Employee Share Option Plan (ESOP)“ (Check it out by following the link at get a $5 discount) I was asked for a cheat sheet of all the key terms so students could more easily understand them. …

What should employee ownership be in your startup? Do you know how the math works? It’s not very logical to pick a number out of the hat and say my ESOP is 15%. Why is it 15%? Ideally you ESOP is enough to get you from one round to the other. The logical way to size your ESOP is quite …

No one was born knowing everything let alone startp dilution, you have to learn at some point and in some way. How you make money in a startup is one such point. It sounds easy though, right? You startup, get a bit of cash and then sell for a chunk of change and start driving a Tesla. Only it’s a bit …