Extell’s Target-topping East Village luxury rental is now open; rents start at $3,695/month

Ambitiously dubbed EVGB–for “East Village’s Greatest Building”–Extell Development’s new rental building at 510 East 14th Street between Avenues A and B just hit the rental market. In addition to amenities like a fitness center, saltwater pool and rooftop deck, the new building is perhaps best known for its also-new retail anchor tenant, a two-level Target store, the chain’s first location in the neighborhood. The building’s 110 market-rate and 50 affordable–the lottery for those launched recently–units are expected to be ready for occupancy by April. According to the building’s just-launched website, available apartments range from studios for $3,695 a month to a three-bedroom unit for $12,425.

The seven-story development was designed by architects Beyer Blinder Belle with interiors by McGinley Design and aims to be, according to a press release, “an opportunity to experience a seamless lifestyle within the storied East Village neighborhood.” Apartments have a washer/dryer in each unit and state-of-the-art kitchens; there is private outdoor space in most units.

The impressive roster of amenities includes a rooftop with an al fresco dining area with grilling stations, fire pits, a wet bar, a bocce court, a putting green, a yoga and HIIT workout area and an outdoor shower. Indoor attractions include a two-level fitness center, a saltwater lap pool, a lounge, a children’s playroom, and a doorman.