"According to Pantone, world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries, people's eye and brain work in conjunction to turn light into color. The retina in your eye is covered with light-sensitive cells shaped like rods and cones. These are the receptors that filter the light you see into nerve impulses that then travel to your brain through the optic nerve.

No one person's arrangement of cones is the same, which will cause everyone to perceive color differently. This doesn't mean someone is wrong for seeing one color, and someone else is right."

"And according to Thomas Stokkermans, the optometrist who directs the optometry division at UH Case Medical Center in Cleveland, the time of day and our surroundings can affect how we see color."