What goes around™

It is said there are no new ideas, and that seems to ring true in brand logo design as much as anything else. Al Cooper’s World of Logotypes book series was published in the early eighties and each features 3000-plus logos, a scattering of which may seem familiar not because you’ve seen them before but because many new logo designs look remarkably similar.

If you’re into logo design and have a penchant for the clean and/or old-school look, the three volumes are definitely worth seeking out.