Reframing Aging Initiative

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Who We Are

The Gerontological Society of America (GSA) partnered with seven national aging organizations to form the Leaders of Aging Organizations (LAO) to address the entrenched ageism in American society. With support from nine funders, the LAO collaborated with the social science research firm FrameWorks Institute to examine exactly what the American public thinks of aging. Research found that the public’s perception of aging is decidedly negative and antithetical to how most older people feel and what experts in the field know to be true.

Now that the research has been conducted and the communication strategies, resources, and tools have been developed and tested, the next phase of the work is underway. With the generous support of four national funders, GSA, on behalf of the LAO, has launched the next phase of the Reframing Aging Initiative. The four aims of this phase of the project are:

Build an infrastructure to enable broad dissemination of the reframing aging concepts to the field of aging

Engage the aging research, education, and practice communities to learn about and start using the reframed communication strategies

Provide technical support for organizations who complete workshops and trainings

Funders and Organizations

Founding members of the LAO are AARP, American Federation for Aging Research, American Geriatrics Society, American Society on Aging, The Gerontological Society of America, Grantmakers in Aging, National Council on Aging, and the National Hispanic Council on Aging.