Scottish actor James McAvoy may be only 28, but he’s already starred opposite Forest Whittaker in last year’s The Last King of Scotland. He’s an attractive young man with fans both male and female. He’s poised to launch onto the Hollywood scene, but he’s refusing on principle to get cosmetic dentistry. When asked if he was ever going to get his teeth fixed, the actor replied, “Only when they fall out.”

Sometimes the news is interesting, but I feel a little dirty about sharing it…
Oh well.

Paris Hilton’s used dental floss just sold for $1,000. Yes, you read that correctly. The floss was purchased by online casino Golden Palace, a company that’s already accumulated an impressive (?) collection of celebrity trash that includes Britney Spears’ pregnancy test. (The $75,000 they spent on William Shatner’s kidney stone was donated to Habitat for Humanity, so at least there’s a silver lining…)

The precious dental floss (smudged with lipstick and retrieved from the trash outside her home) was collected by Hollywood Star Trash, a company that specializes in exactly what you think they specialize in. They’re currently plugging their upcoming release of John Travolta’s trash.

I can’t bring myself to say anything… you can insert your own comments here.

Every dentist has had to deal with a nightmare patient, but Dr. Larry Rosenthal’s is making headlines. As most of you know, Larry is based inManhattan and serves a well-heeled clientele rumored to include Catherine Zeta-Jones and Donald Trump. So Ellen Fein went to see him before a publicity tour for the best-selling book she co-authored, The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right. (The book raised controversy for suggesting that women play coy and hard-to-get in order to land a husband.)

Ms. Fein’s primary complaint is that Dr. Rosenthal gave her “gigantic” veneers that changed her bite. In 2004, nearly ten years after the work was performed, Ms. Fein filed a complaint with the Office of Professional Discipline against the doctor. She also set up a website, lyingdentist.com, slamming him, his work, and his reputation. She’s posted a copy of her complaint, which alleges (among other things) that she suffered from arm pain, vomiting and TMJ, and required root canals, gum grafts and physical therapy. An interesting set of complaints. I can definitely understand the need for therapy – psychotherapy.

Larry’s not having any of it. He’s filed a $5 million suit against Ms. Fein for malicious defamation, harassment and extortion. His lawsuit claims she confronted the doctor in his office last year, screaming at him in front of patients that he had ruined her teeth, her marriage and her life. In addition, the doctor claims Ms. Fein and her lawyer attempted to extort $100,000 on the threat of ruining his reputation. Whew!

You’d think that a star who gets $6 million plus per movie wouldn’t need to have her teeth retouched for a recent photo opportunity.

The reality is that this woman needs some serious cosmetic work!

Both People and Us magazines altered the photo to make Ms. Robert’s teeth uniformly white. All you “Dentist to the Stars” doctors should be on the phone to your PR agencies with offers to solve this woman’s problem… PDQ!

The rest of you in the dental community will just have to be satisfied with posting your proposed treatment plans to our dental marketing forum’s “Water Cooler” after reviewing these “Before & After” shots of that famous smile.

Doctor! Get your share of the dental video marketing revolution

Last week Google shelled out $1.65 billion for a video sharing web site called YouTube. Believe it or not, as popular as YouTube is, the average person never heard of it before this deal and the idea of Internet video is still new to a lot of folks – including the dental community.

This means two things:

1. There’s still tremendous room for growth – and opportunity – for people, including dentists, who build a business around Internet video. The Wealthy Dentist is already doing this with its video tutorials.

2. The opportunity has only just begun. You too will be able to add professional video to your dental web site. Coming in early 2007 we will show you, step-by-step, how to add high-impact video to your dental practice web site.

Now you can wear your marketing campaign

The Google/YouTube deal is not the end of the race – it was just the starting gun. If you can’t wait until 2007 to start marketing with video, you can now wear live video on your belt buckle!

It’s crazy, it’s impractical, but an American engineer who worked in Shanghai for seven years has come up with the “Egokast.” For just $289 you can now WEAR the video of your choice on your belt buckle and project it to the world as you strut through your dental practice.

This new medium offers some unique opportunities for developing new and original dental video content. Just hook up your intra-oral camera and… well, you get the idea. To order your own dental marketing belt buckle, you can learn more at egokast.com.

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