AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggreg...

Madison Logic is the only ad serving company built specifically for online lead generation to respond to the evolution of performance marketing.
Madison Logic's LeadFocusâ„¢ technology provides a comprehensive yield and inventory manag...

Market Share by Top Websites

1AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2
In terms of market share, Madison Logic is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 239 other categories.

2Madison Logic hasn't got a lead over AppNexus in any websites category.

Geography

1AppNexus is leading in most countries, including United States, France, Brazil, Spain and 209 other countries.