GM Returns to U.S. Diesel Car Market: The Street

CHICAGO (TheStreet) -- GM (GM) moved Friday to reignite the U.S. diesel car market as it rolled out the 2014 Cruze diesel at the Chicago Auto Show.

Offering a diesel engine passenger car "puts Chevrolet back in the conversation with Mercedes-Benz, Audi, Volkswagen and BMW," all of which sell diesel cars in the U.S., said James Bell, GM's head of consumer affairs. None of the Detroit Three do so, although GM and Ford (GM) sell diesels outside the U.S.