Taco Bell is opening in Australia for a third time

Taco Bell Takes Breakfast Beyond the Border0:46

Taco Bell introduced its new breakfast menu Thursday and its viral ad about the move made clear it's looking to beat out McDonald's, the current frontrunner in the breakfast fast food market share. Photo: Associated Press

March 28th 2014

4 years ago

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Sizzler’s out, Taco Bell is in.Source:News Corp Australia

TACO Bell is having another crack Down Under — and fans of its tex mex style won’t have to wait much longer.

An ad looking for staff at its first store in Brisbane’s Annerley has confirmed the much-speculated rumour the chain was planning on returning.

Taco Bell is coming back to Australia.Source:Supplied

Taco Bell first tried to break into Australia in the early 80s. Picture: Joshua Blanchard/Getty ImagesSource:Getty Images

The American chain first tried to break into Australia’s tricky fast food market in the early 80s but withdrew after it was ordered to change its name as it conflicted with a Sydney restaurant called Taco Bell’s Casa.

They returned in 1997 with a store on Sydney’s George Street but by 2005, the tex mex chain had left the country again.

Its third arrival will no doubt worry other Mexican fast food chains that seem to have taken off in Australia in the past few years.

Chains such as Guzman y Gomez, Mad Mex and Zambrero have experienced exponential growth in Australia recently and clearly Taco Bell is wanting a slice of the taco.

“Mexican food, which wasn’t (widely) available five years ago, is now available. There’s obviously always been a lot of Asian food, but I’m really just blown away by the quality of food and restaurants that I’ve had a chance to visit while I’ve been here. So you should never say never (to Taco Bell re-entering Australia),” he said.