MoonPie, White Coffee serve up flavored coffee line

By Allison Cerra

LONG ISLAND CITY, N.Y. — Chattanooga Bakery's iconic MoonPie snack has partnered with White Coffee to offer a line of MoonPie-inspired flavored coffees.

New MoonPie coffees are packaged in 10-oz. bags featuring the bright, "retro" half-moon logo and cherished cookie sandwich on the front. The four varieties — including chocolate, vanilla, banana and mint — are available nationwide in retail outlets at a suggested retail price of $5.99 to $6.99 per lb.

"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," White Coffee EVP Jonathan White said. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."