Stamford Conn., January 10, 2012 - FUJIFILM Medical Systems U.S.A., Inc. is pleased to announce that beginning, January 1, 2012, FUJINON, a leading provider of endoscopy equipment, became an integrated division of the diagnostic imaging and medical informatics company. The addition of FUJINON will strengthen and diversify the overall medical product line while streamlining and improving business efficiencies. FUJINON had previously operated as a subsidiary of the medical systems company. This merger will result in a larger, stronger company that will aide in the development of an even greater variety of high quality diagnostic imaging systems.

“As a force in medical imaging for over 50 years, it has been our goal to consolidate businesses that will not only expand our reach into hospitals and imaging centers but will also complement our existing product line and FUJINON is the perfect fit ,” says Naohiro Fujitani, President and CEO at FUJIFILM Medical Systems U.S.A., Inc. “It marks our company’s commitment to the continued development and expansion of our medical portfolio, and supports FMSU’s mission of helping to provide healthcare experiences that enhance the quality of life for our customers and their patients.”

Under the new structure, the FUJINON brand will remain in place and build upon the already expanding Fujifilm medical systems portfolio. FUJINON’s advanced technologies include the first commercially available flexible video endoscope, the first high-resolution CCD Super Image flexible video endoscope, the first High Definition flexible endoscopes, and the only endoscopic system, Double Balloon Endoscopy®, capable of reaching the entire small bowel. The endoscopy division will be the latest addition to Fujifilm’s line up to provide renowned image quality. Fujifilm's medical systems products include digital radiography solutions for nearly every conventional x-ray need including flat panel detectors, portable systems, room replacements and full field digital mammography and the Synapse line of medical informatics products.

As part of the merger, Mr. Keiichi Nagata will join FUJIFILM Medical Systems U.S.A. Inc.’s Executive Leadership Team as the Division President of the company’s Endoscopy Division. “By officially joining FUJIFILM Medical Systems U.S.A., Inc., FUJINON will gain even greater access to the vast healthcare research and development resources of Fujifilm. This new relationship will also provide the ability for FUJINON to leverage the established hospital and clinically based network that FUJIFILM serves,” says Nagata. “Our extensive lists of innovations are a direct result of Fujifilm’s investment in the evolution of endoscope products. When coupled with Fujifilm’s extensive diagnostic imaging and medical informatics portfolio product lines, our company will provide the same overall experience for physicians and patients alike.”

About Fujifilm
FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality, technologically advanced, FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information visit www.fujimed.com and www.fujinonendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.