Compass Group launches Balance, a destination wellness Web site

Jan 27—Compass Group recently launched its new Web site, Balance, a customer-focused site that will provide wellness and nutrition information for customers in more than 1,000 Compass Group accounts across the country.

The new site emphasizes healthy lifestyle choices and moderation by incorporating multiple dimensions of wellness and sustainability. The site encourages shifts in behavior in pursuit of greater personal health, healthier communities and a healthier planet.

The site is a partnership between Compass Group and EatingWell Media Group, publisher of EatingWell magazine. The site features 500-calorie menus, healthy recipes, nutritional information, a BMI calculator, cooking videos and science-based nutrition articles.

“We’re challenging our guests to personally engage in their journey to wellness,” Susie Weintraub, vice president, strategic marketing & communications for Compass Group, said in a press release. “We have designed the site to help them get started easily on their journey to find Balance.”

Deanne Brandstetter, vice president of nutrition and wellness for Compass Group, added, “Our in-house team of registered dietitians, along with the team from EatingWell, have vetted and approved each and every recipe, article and tool we’ve provided, so it is not only easy to make a healthier choice but [also] the information is reliable and easy to understand.”

It was a decision that brought the duo recognition at Monday night’s MenuDirections 2015 awards ceremony in Memphis, Tenn., which is part of FoodService Director magazine’s annual conference geared towards foodservice operators and suppliers.