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About Us

Since 2003 Drifter Tackle has grown its family of brands to include Musky Mania, Esox Research Company (E.R.C.), Musky Mike’s Trolling Secrets, Loke Lures, and most recently Sennett Tackle.

Drifter Tackle Inc. was built on the back of the famous Believer®. The lure, originally available in 2”, 3”, 4”, 5”, 6”, 7”, 8” and 10” models, has been consistently producing record catches in both size and numbers of numerous species around the world. Muskie, pike, walleye, bass, stripers, salmon….you name it and the Believer® has caught it. The Believer has even been recognized by Muskies Inc. as one of the top 10 Muskie lures of all times based on actual recorded catches. The Believer® is simply amazing.