The Destructive Noise That Follows Apple

Name another company that gets as much free promotion as Apple. Name another company with a smaller product marketshare which dominates their respective product industries.

Apple’s entire existence is a two-edged sword; one that, for better or worse, cuts both ways. Whatever Apple does that customers love, critics hate. Whenever Apple introduces a new product it sells well, but critics find problems. It’s a destructive noise that follows Apple.

The List Goes On

Look at Apple’s record over just the past few weeks and you’ll see plenty of media and critic noise– news which is not always based in fact or reality.

Example #1 – The news: iCloud was hacked and some celebrities had their private photos socialized. The reality: iCloud was not hacked. Celebrity account passwords were guessed.

There’s more – The news: Apple put U2’s latest album on every Apple device, without asking first. The reality: The album was only downloaded to those users who set iTunes preferences to download ‘everything’ to each device. No one said, ‘Thank you,’ either.

It goes on – The news: iPhone 6 Plus bends, therefore, Bendghazi. The reality: No, all devices will bend in certain situations. There’s no evidence anywhere that iPhone 6 bends easier than Samsung’s Galaxy S5 or any other similar device.

Worse – The news: Apple’s iOS 8.0.1 update made iPhones unusable. The reality: No, it did not. A few yes, but very few out of a few hundred million. My iPhone worked fine on iOS 8.0.1.

Ad nauseam – The news: Apple’s iPhone 6 and Watch introduction was botched because Apple does not understand ‘the cloud’ or streaming media. The reality: Demand for streaming was greater than Apple or bandwidth providers anticipated, hence the hiccups. Name a company that has more cloud customers than Apple.

Wait! More! – The news: The Unix Bash shell vulnerability left all Mac users open to being hacked. The reality: Few Mac users were vulnerable limited to advanced users who know how to turn off the service.

And that’s just the noise from the past couple of weeks.

Apple gets plenty of free mileage from millions of happy customers and adoring fans, but it’s a two-edged sword; despite a tiny marketshare in most product lines, Apple is considered to be the market leader.

No other technology company gets the same kind of scrutiny and parade of misinformation as Apple.

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About Kate MacKenzie

I'm from Brooklyn, New York, used a Mac for more than 25 years, and have followed Apple since the last century. Read more of my articles here. My personal site, PixoBebo, is all about Apple. Follow me on Twitter.