I Want to Put You in a Category

I Want to Put You in a Category

I follow Seth Godin. He is a marketing expert and publishes a short blog every day. His advice is always on point and constantly challenges my way of thinking. Today, Seth’s blog entry is right on track for job seekers. See if you don’t agree:

“When I meet you or your company or your product or your restaurant or your website, I desperately need to put it into an existing category, because the mental cost of inventing a new category for every new thing I see is too high.

I am not alone in this need. In fact, that’s the way humans survive the onslaught of newness we experience daily.

Of course, you can refuse to be categorized. You can insist that it’s unfair that people judge you like this, that the categories available to you are too constricting and that your organization and your offering are too unique to be categorized.

If you make this choice, the odds are you will be categorized anyway. But since you didn’t participate, you will be miscategorized, which is far worse than being categorized.

So choose.

What is this thing? What are you like? Are you friend or foe, flake or leader, good deal or ripoff, easy or hard, important or not? Are you destined for the trusted category or the other one?

Make it easy to categorize you and you’re likely to end up in the category you are hoping for.”

Testimonials

"I would recommend any company looking to find the right candidate to consider Ability Professional for services. Thank You for your honesty, and respect throughout the process. All the best.”
– Taylor Dunifon, Equipment Sales

"Our expectations were high and the need was urgent. We found someone quickly who appears to be a great fit. We appreciated the positive and professional recruiting experience with Ability Professional Network.”
– Beth Kroetz, VP of Human Resources