Zynga has announced a partnership with Hasbro that will allow the toymaker to create toys based on Zynga games.

The deal gives Hasbro the right to sell "wide ranging product lines" that come from Zynga's roster of games like FarmVille, CityVille, and FrontierVille.

"It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games," Zynga CEO Mark Pincus said in a statement. "This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games, and action figures and we look forward to working with a company that continually creates meaningful and fun brands."

It could certainly turn out to be a beneficial deal for both parties  Zynga boasts 227 million monthly active users, and it has continued to add new titles to its portfolio of games. Last month it reportedly acquired four mobile gaming companies, and it also launched a pair of new games.

Scramble With Friends is a Scrabble-like Words With Friends game for the iPhone and iPod touch, with an Android version on the way. The company's other new title, Hidden Chronicles, is a Facebook game that challenges players to uncover various hidden objects, solve puzzles, and complete quests within an array of exotic scenes.

Zynga is also a vital part of Facebook's cash stream, with the social network's $5 billion IPO filing revealing that Zynga alone contributed 12 percent of Facebook's 2011 revenue.

Zynga did not immediately respond to questions about its partnership with Hasbro. The toymaker will release its first Zynga-themed toys this fall.

About the Author

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covers a wide range of topics from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was cov... See Full Bio

Get Our Best Stories!

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.