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U.S. Holiday E-commerce Sales Grew 18 Percent Compared to 2017

PURCHASE, NEW YORK – December 21, 2018 – Consumers are on track to spend more online than ever before this holiday season, according to Mastercard SpendingPulse™. U.S. e-commerce sales trotted off to a strong start just before Thanksgiving, and grew 18.3 percent year-over-year in the period from November 1 through December 19. Mastercard SpendingPulse provides insights into overall retail spending trends across all payment types, including cash and check.

“Online shopping is experiencing a surge boosted by strong growth in Apparel, Department Store, and Jewelry e-commerce sales,” said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated. “A mix of early deals and cold weather helped drive shoppers online. In addition, we’re seeing more consumers finding out about brands and listening to shopping advice from social networks, communities and friends – making it even easier to buy from any connected device.”

Here’s a look at the online holiday shopping trends according to Mastercard SpendingPulse:

An e-commerce wonderland

E-commerce’s share of overall retail sales reached 13 percent of retail so far in the 2018 season, a new record for online penetration.

E-commerce has been gaining volume over the last several years as online spending continued to diversify across Thanksgiving week and the entire month of November. Online sales on Black Friday grew 28.4 percent year-over-year.

Mastercard SpendingPulse™ reports on national retail sales across all payment types in select markets around the world. The findings are based on aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for certain other payment forms, such as cash and check.

About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

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