Under the Radar is Silicon Valley’s most established startup debut platform: a conference series organized by Dealmaker Media, covering business applications, social media, entertainment, mobility..etc.

This year’s conference in Mountain View, CA on April 16th will focus on Commercializing the Cloud – that’s a fairly wide definition, and one that perfectly mashes with our focus over @ CloudAve, so we’re proud to be Media Partners at this event. That means we’ll be covering it before, during and after, and if you decide the attend, we’ll get you in at a discount rate.

In this American Idol of startups typically 32 finalists are selected, who are grouped in categories of 4 each and each has about 15 minutes to present in two parallel tracks. They get grilled by the judges and audience, and at the end of the conference the winners of each category are announced. A few years ago I participated in the pre-selection of startups, and I remember having checked out hundreds of companies to come down to the finalist set. At the moment 19 finalists are announced:

The Selection Committee will likely sift through another 100+ applications to fill those slots.

So if you consider your startup a (future) leader in Saas | Collaboration | Business Apps | Development Tools | Compliance | (and more!), don’t waste time, apply here to be a presenter.

A personal note: the roster so far is quite infrastructure-heavy, which I’m sure makes Krish happy… but as the dumb non-techie business guy, I’d love to see more Business Apps, too

Past presenters include: Heroku, Get Satisfaction, Marketo, Eucalyptus, Zuora, Box.net, Ribbit, Hubspot, Twilio, New Relic, CloudKick, Jive Software, and many more. Many (54%) of the UtR participant received funding, some grew to fame, others disappeared… but disappearance is not always bad – as is the case of 2008 Under the Radar graduate 3Tera, which just got acquired by Computer Associates.

Under the Radar is not only a great startup showcase, it’s perfect good networking and and deal-making forum in Silicon Valley. Stay above the clouds – see innovation in its earliest stages – and get deals done; one handshake at a time. Mingle with 350 VC’s, journalists and C-level executives seeking to find, connect and partner with startups who’s products, technology and teams fit strategically into their road maps.