Milan Fashion Week F/W 2010: Prada tries to redefine sexy

There was much talk about Prada’s Fall/Winter 2010 show with talk that the show would have a surprise line up, which is not surprising since the Italian fashion house seems to pride themselves on discovering the next big thing in modeling (think Gemma Ward when she was on exclusive hold back in 2003).

But it wasn’t the up-and-coming model choices that had everyone talking; it was the more voluptuous picks (if you can call them that). No, the Prada show didn’t feature plus sized models, instead they opted for three Victoria’s Secret Angels in the form of Doutzen Kroes, Alessandra Ambrosio and Miranda Kerr who were joined by Australian models Catherine McNeil, Abbey Lee Kershaw and up-and-coming name Julia Nobis; resident ‘bigger girl’ Lara Stone, Mariacarla Boscono, Monika “Jac” Jagaciak, Natasha Poly and Rasa Zukauskaite. Not a bad line up of established modeling names.

But models aside it was a mixed collection. Parts of it I loved, like the beautiful winter coats and Mad Men style A-line dresses and lady like skirt suits. These were parts that defined modern sexy sophistication for me, but then dotted throughout were odd looks that had me second guessing the whole show. One look in particular had me confused, a brown check slip dress with an abundance of black and white frills around the chest. Perhaps Prada is trying to redefine what is sexy today with Miuccia Prada commenting backstage that:

“Our vision of what is sexy in women is getting narrower. It is all about bows and frills and cliches now. Women can’t seem to give these clichés up.”

“It’s just my take on what’s happening today. That’s all.”

Watch the full Prada Fall/Winter 2010 show video below exactly as Prada streamed it from their site.

So after a lite coverage of New York Fashion Week and a week spent in bed with a small but persistent bug while London Fashion Week was on (as you may have noticed, we weren’t one of the blogs who featured the advertorial-esque live streaming of the Burberry show. Innovative, yes. But I’d rather visit Burberry’s live streaming site). We’re almost back to business as usual with a shortened Milan Fashion Week.

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As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 12 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion, beauty and sport.

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The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.