The only thing I'm sad about is that we have no chance of seeing Kevin Butler commercials ever again. I was hoping for a revival of the TV campaign for the PlayStation 4. Looks like the outlook on Sony's future marketing for PlayStation continues to be bleak.

The only thing I'm sad about is that we have no chance of seeing Kevin Butler commercials ever again. I was hoping for a revival of the TV campaign for the PlayStation 4. Looks like the outlook on Sony's future marketing for PlayStation continues to be bleak.

True however MS has done it without any persona, I think Sony either doesn't know how to market anymore or doesn't care to.

MS is all over the place 2 examples....I'm sitting at home watching the sunday night football game on NBC primetime...they show footage from a madden game to simulate a situation its the xbox360 version then they show the box art for it then mention the voice commands via kinects....then a couple months back I'm watching Monday Night Raw and Cm punk is revealing the cover for WWE 13 a huge banner drops and its an XBOX360 version....

MS marketing is smart because any small video game reference that is made (here in the us) they always say for xbox even for multi platform games xbox360 box art and logos are what I see on my tv.

Sony I feel has just given up on marketing the PS3 at the same effort ms markets the Xbox...

I head they get there head outta their asses and market the ss ps3 here in the states

MS is all over the place 2 examples....I'm sitting at home watching the sunday night football game on NBC primetime...they show footage from a madden game to simulate a situation its the xbox360 version then they show the box art for it then mention the voice commands via kinects....then a couple months back I'm watching Monday Night Raw and Cm punk is revealing the cover for WWE 13 a huge banner drops and its an XBOX360 version.... MS marketing is smart because any small video game reference that is made (here in the us) they always say for xbox even for multi platform games xbox360 box art and logos are what I see on my tv. Sony I feel has just given up on marketing the PS3 at the same effort ms markets the Xbox... I head they get there head outta their asses and market the ss ps3 here in the states

I noticed that too. And sometimes they show the wrestlers playing a game in the locker room and its always a 360 that theyre playing on. TNA wrestling does the same thing sometimes. I've even seen TV shows where somebody is playing a video game and again its always a 360 theyre playing on. And you already know when the COD commercials start it will as usual show the 360 logo and boxart. And then we'll also be seeing lots of Halo 4 commercials as well. Sony needs to start doing stuff like that. Marketing wise Sony is like a non-presence here in the US.

You have to understand that MS' idea has always been to leverage their other businesses and they have more things to gain than Sony does...well, now anyway, Sony tried to sell everything they could and some things worked, some didn't (BR, TVs).

MS is spending all this money because they have all these resources (the same ones that made a forked version of windows on the Xbox called the dashboard and Live), and they're trying to combine both of platforms.

It's just more efficient to combine things. Sony, on the other hand, will not gain much except of course the profits. Thus why Nintendo doesn't go out their way either...they did with the Wii sports but we all know that was a given...that was the right game to market.

Again just now they show a full RE6 commercial and at the end it says available on xbox360 then show the box art for 360 and the console. Then they come back from commercial and mention the xbox360 first ps3 second....its those little things that swing gamers and impressionable gamers to the 360 over the ps3...

As I type this another game commercial......

Its for dishonor....this was a little different they just showed the box art for all 3 platfroms with the ps3 box first...

I don't think its money I think its just different strategies and commitment to level of effort.

I noticed that too. And sometimes they show the wrestlers playing a game in the locker room and its always a 360 that theyre playing on.

I don't remember if it was WWE '12 or the game the year before but during an episode of Raw around the time it was releasing they had wrestlers playing it on the PS3 and i was shocked to see that. Usually it's the 360 version you see being advertised for multiplats.

The death blow for me when it came to Sony and their lack of advertising was when ESPN showed the Final Fantasy XIII commercial for the first time i think and it was advertising the 360 version. Not only did Sony lose the game as an exclusive but they didn't bother advertising it either. And funny enough, the PS3 version demolished the 360 version in sales.

I guess it just depends on the game. I think Sony could market Call of Duty to the moon with little to no 360 marketing of the franchise and it would still sell better on the 360.

I don't remember if it was WWE '12 or the game the year before but during an episode of Raw around the time it was releasing they had wrestlers playing it on the PS3 and i was shocked to see that. Usually it's the 360 version you see being advertised for multiplats. The death blow for me when it came to Sony and their lack of advertising was when ESPN showed the Final Fantasy XIII commercial for the first time i think and it was advertising the 360 version. Not only did Sony lose the game as an exclusive but they didn't bother advertising it either. And funny enough, the PS3 version demolished the 360 version in sales. I guess it just depends on the game. I think Sony could market Call of Duty to the moon with little to no 360 marketing of the franchise and it would still sell better on the 360.

I'll never forget all the frothing at the mouth raving mad PS fans who actually caused this site (and others) to keep crashing as they logged in to vent their furious anger at FF being announced for 360. The entire internet imploded as millions of outraged Sony fanboys cried out. lol Funny thing about it is that game turned out to be a pile of crap anyway.

COD has been defined as a favored experience on the 360 this generation, so it may come to pass that the next MS console will have the mindset of the CODS fans. That does not denounce the probability of the next PS having a strong set of consumers buying for said hardware...

FF as a franchise did the same as mentioned above on PS hardware, so the mindset of the fans has and remains to be PS orientated.

Some games are exceptions however.

Originally Posted by radgamer420

I'll never forget all the frothing at the mouth raving mad PS fans who actually caused this site (and others) to keep crashing as they logged in to vent their furious anger at FF being announced for 360. The entire internet imploded as millions of outraged Sony fanboys cried out. lol Funny thing about it is that game turned out to be a pile of crap anyway.

I remember that E3, this place went into meltdown, one thread in particular I remember was saying "360 won" What did they win? FF imo is rubbish this entire generation, maybe next gen?

Let's hope there will be no FF13-4, what a stupid tradition that is (imo).

@TDB24, COD has been defined as a favored experience on the 360 this generation, so it may come to pass that the next MS console will have the mindset of the CODS fans. That does not denounce the probability of the next PS having a strong set of consumers buying for said hardware... FF as a franchise did the same as mentioned above on PS hardware, so the mindset of the fans has and remains to be PS orientated. Some games are exceptions however. I remember that E3, this place went into meltdown, one thread in particular I remember was saying "360 won" What did they win? FF imo is rubbish this entire generation, maybe next gen? Let's hope there will be no FF13-4, what a stupid tradition that is (imo).

I remember you and me discussing the internet carnage that day. But like we both already said that game ended up sucking like the wind. lol I haven't played a good FF since FFX on PS2.

sony wont win this case. his conract come in to play if sony said in the concrat when you leave sony you cant do any tv coomericals for any other consoles. but if it was not in it then sony will lose. i think this guy know what he can do and not do. sony is wasteing time

sony wont win this case. his conract come in to play if sony said in the concrat when you leave sony you cant do any tv coomericals for any other consoles. but if it was not in it then sony will lose. i think this guy know what he can do and not do. sony is wasteing time

But that's all speculation.

It could go either way, we know that one of them didn't clearly read the contract...or maybe Sony had an unlawful contract (if there is such a thing).

Typically if the company or person being sued is willing to settle....their own legal counsel has reviewed the case and advised them they would lose in court or spend more money fighting it then just settling...

I'll never forget all the frothing at the mouth raving mad PS fans who actually caused this site (and others) to keep crashing as they logged in to vent their furious anger at FF being announced for 360. The entire internet imploded as millions of outraged Sony fanboys cried out. lol Funny thing about it is that game turned out to be a pile of crap anyway.

Plenty of people loved Final Fantasy XIII. Myself included. It's such an old topic to both discuss why PS fans were outraged at it going to the 360 and why it was a good game. I don't get the hate for either topic. It was a PS3 exclusive and should have stayed exclusive. And some people enjoyed it. Most people who play games and enjoy them don't even bother posting on forums because they're too busy playing the games.

As far as Jerry Lambert goes. He should have known better. I'm sure there was something in his contract. As much as everyone loves the KB character nobody is above Sony and Sony is doing the right thing here by protecting themselves. If they don't sue him he'll be promoting the next Xbox as KB probably next generation. There is no doubt that the Kevin Butler campaign sold some PS3s.

Plenty of people loved Final Fantasy XIII. Myself included. It's such an old topic to both discuss why PS fans were outraged at it going to the 360 and why it was a good game. I don't get the hate for either topic. It was a PS3 exclusive and should have stayed exclusive. And some people enjoyed it. Most people who play games and enjoy them don't even bother posting on forums because they're too busy playing the games. As far as Jerry Lambert goes. He should have known better. I'm sure there was something in his contract. As much as everyone loves the KB character nobody is above Sony and Sony is doing the right thing here by protecting themselves. If they don't sue him he'll be promoting the next Xbox as KB probably next generation. There is no doubt that the Kevin Butler campaign sold some PS3s.

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