Targeting local clients

Hi dumb seo I have got a new website a hair transplant project have to rank this site for "hair transplant in chandigarh" its not optimised well no meta description but looks cool how many backlinks will it get to page 2 currently we are at page 4 always better to have a local client than a international one. competiton for this word is About 84, 30, 000 results on googole.co.in