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Design Services

Visual Impact Evaluationvirtual review of your selling space

I offer a full review of your space (store, show booth, mall booth, etc.) to identify areas in need of improvement. You provide me with photos, video, and a sketch of the layout/floor plan of your space via email, along with links to your online business social media, and I will analyze the effectiveness of your practices in the following areas:

I provide this service remotelyusing via email + photos + video, so your participation is key to how I 'see' your space in the materials you send to me. The process can be completed within five days of receiving materials and payment from you (unless during a holiday period or I am otherwise scheduled; time frame and payment method will be discussed with you).

After I complete this review, I will send you a document and an annotated sketch of your floor plan with notes on areas that need action steps to improve. My goal is to address the things you see as 'problems' AND to show you things that you may not recognize as needing attention, so that you can observe your selling space through my objective view. Once you recognize the challenges, you may have your own solutions in mind, which is great! You may also decide that you want to take the next step and hire me to assist you with the specifics of the space.This evaluation of your current business visual impact status and review of your challenges is the first step in working with me. Previously, I offered this as 'phase one' of both my visual merchandising and my visual concept design (store/space planning) services. By separating this to be a stand-alone service, you gain the opportunity to work with me on a short-term project (duration of @ one week), so that you may see how I will approach the visual design process in regard to your specific business.

I will send you my recommendations for the next step, which would be hiring me to assist you with space design and/or merchandisedisplay styling services, depending on the areas most in need of attention. Should you choose to continue working with me and hire me to provide one of those services, the fee for the review will be deducted from the fees for the secondary service.

*Please note that with this service, I do not provide solutions - the purpose here is to determine what areas need to be addressed, leading to the next step (either visual merchandising or store design service, or both) where solutions and action are undertaken.*

I review your store and merchandise (in person or via email + photos) and then along with you identify and define new display opportunities. I design and providesolutions and ideasfor successful displays and can create planograms for your staff to follow OR style your displays myself.

Fees for this service are calculated on an hourly rate, plus travel expenses if applicable.

I design and arrange retail, wholesale, and creative spaces for maximum visual impact and functionality. My goal is always to do so with cost-efficiency and originality as I assist clients in making smart choices to reflect their brand ethos. Many of my re-design projects have involved economical 'use what you have' design services, forbrick and mortar stores,trade show booths,booths at antique/artisan shows, and artist studios/classrooms.

I re-design your creative spaces (studios, offices, classrooms) for maximum effectiveness, functionality, and visual impact. Goals include improving work flow and placement + storage of items used in your creative process, increasing productivity, and inspiring your work by surrounding you with a visual image of your brand.

I review your creative space (in person or via email + photos) and then along with you identify and define goals for organization and function - AND visual display opportunities. I design and providesolutions and ideasfor successful use of your space, with a focus on designing it to 'tell your story' by using your brand identity as a starting point.

Fees for this service are calculated on an hourly rate, plus travel expenses if applicable.

I custom-tailor content to your audience demographic [local yarn shops or northwest antique dealers, for example],including relevant resources and information geareddirectly to your attendee's needs. My goal is to provide actionable ideas that they can take home and use immediately.

This practice enables me to move items as I speak, showing attendees the 'how' and 'why' of the science of retail merchandising & display.There aren't many speakers who go to the trouble to do this... I consider it the best way to communicate visually with a room filled with people who want to learn to communicate visually!

I provide a Q and A session following my presentation, allowing your attendees to ask questions specific to their own store needs. This can be done with ad-hoc questions taken from the audience, or pre-selected queries with photos sent in prior to the event.

Fees for this service are a flat rate dependent upon length of presentation and other factors, plus travel expenses.

Read more about my seminar topics and see photos of some of my stage displayshere

Clients includeThe San Francisco International Gift show . The Seattle Gift Show . The Portland Gift Show

Since 2000, I have been a contributing writer to over 25 publications in the retail industry and DIY home decor lifestyle market. My articles, interviews, and regular columns have been published both in print and online. My design blog has been online since 2001, and is considered a top resource for creative retail visual merchandising content.

Fees for this service are based on word count and deadline.For links to my published work online, click here.Clients include