Our product is built on research

Everything we do starts with knowing our users – so we’re committed to continued, in-depth research to help us understand their motivations. We have our own research teams and we work with world-class behavioural science experts to get the benefit of their findings too.

Our Interactive User Persona

If you have conducted any user research yourself, I am sure you are very familiar with the persona. For those of you who are unfamiliar with personas, they can be a [...]