[EN] With the challenge of increasing the visibility of the NGO and also generating new leads, was created the campaign YOU IN MY PLACE. The chosen theme was gender justice. In a context of violence and inequality of rights suffered by women, Diaconia encourages this debate, especially in the context of Christian homes, as well as participation in organizations, networks and forums to demand public policies of justice, gender equality and overcoming violence, in order to build a more fair society for women and men.

Digital pieces were created to tell stories of professionally well-placed women and prominent terms that offended and wounded them because of their gender. The pieces send the audience to the landing page of the campaign that presents all of Diaconia's activities in that area and then to the donation checkout.