General Group / Assicurazioni Generali S.p.A. is the largest insurance company in Italy and one of the largest in Europe. It has its headquarters in Trieste. In 2010, Assicurazioni Generali Group was the second largest insurance group in the world by revenue after AXA.

Under the name of Imperial Regia Privilegiata Compagnia di Assicurazioni Generali Austro-Italiche, the company was founded on December 26, 1831. At the time, Trieste was the most important sea port of the Austro-Hungarian Empire. The company grew in importance, becoming one of the largest insurance operators both in Italy and in Central Europe.

OperationsGenerali's headquarters in Trieste, Italy.

Today, Generali operates primarily in Europe, Middle East and East Asia, with large market shares in Italy, Poland, Germany (under the name of Generali Deutschland), France, Austria, Slovenia, Croatia, Serbia, Spain, Switzerland, Israel, Japan, China and Bosnia and Herzegovina, with secondary operations in Latin America, for example, in Panama.

On Jerusalem's Jaffa Road the "Generali Building" , built by the company in 1935, is still known by that name though for decades the company has had no connection with it. It is a famous Jerusalem landmark, due to the large and well-preserved Assicurazioni Generali winged lion on its roof .

In Serbia the company operates under the name Delta Generali - a joint venture of Assicurazioni Generali and Serbian Delta Holding.

In India the company is represented by Future Generali, a joint venture of Future group and Assicurazioni Generali.