2. Benefits of Digital Marketing Classes based on the Profile of a participant

And finally, we will go through the-

3. Reasons behind ever-increasing demand of Digital marketing classes

So, let us delve into the first section and understand how you can choose the right Digital Marketing class and understand it in detail-

How to Find Best Suited Digital Marketing Classes in India

Now, we have come to the first section of this post i.e. tips to choose the right Digital Marketing Classes for you.
If you are interested in joining Digital Marketing classes in India then refer to below given parameters carefully-

Parameters you need to pay heed upon while choosing Digital Marketing Classes-

Know your Objective, Interests and Future Goals

You should ask yourself why you actually want to join digital marketing class- for career growth, for business growth, for job purposes or for anything else

In ensuring success in any particular field, interest plays one of the most significant roles. Having interest in learning new things everyday is must to be a pro digital marketer

Before you enroll yourself in a Digital Marketing class, setting up your future goals is must to align your training as per your goal

Know the right Digital Marketing Careers for you

You do not need any Specific Technical Knowledge, Academic Qualification or Programming Knowledge to become a digital marketing expert

Digital Marketing Careers are as rewarding as any other IT or MBA careers

There are variety of Digital Marketing careers and by training in SEO, SEM, SMO, PPC, Email Marketing, Analytics, Affiliate Marketing, Inbound Marketing, etc. you can easily ensure the success for you

If you do not have any specific knowledge about digital marketing, then enrolling in any basic Digital Marketing course would be best fit for you

Rank of the Digital Marketing Training Institute on Search Engines

You should check for the rank that your training institute has among its competitors. You should check if your training institute rank within top 3 search results for its Primary Keywords. For instance, if you search for ‘Digital Marketing training’ then the best institute should have place in topmost search results

Google Adwords Techniques will also help you check whether the Primary Keywords of your training institute rank within the top 3 Ads in Search results

Looking over the online presence of your Digital Marketing Classes is another way to learn about your training institute. You can go to their Social Media Pages such as Facebook, LinkedIn, Twitter, etc. and comprehend how they use these profiles to promote their services and how their clients respond

Going through reviews, testimonials and people’s recommendation will help you choose the best Digital Marketing class for you

Free Digital Marketing Webinar

Date: 21st Mar, 2018 (Wed)Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Experience in Digital Marketing Training

Choosing training institutes that are there in Digital Marketing field for maximum number of years would be really fruitful for you in so many ways

Years of experience in particular industry establishes the credibility of any brand, plus, it also tells how much job assistance and which kind of study material the training institute will provide

Digital Marketing Classes Fee

While considering Fee Structure of a Digital Marketing Class, you need to pay heed upon the quality of the class and the course duration

You can also compare fees of other competitors but comparison should incorporate everything- Course Module, Duration, Job Assistance, Brand Presence, etc.

Training Modules of your Digital Marketing Classes

Your Digital Marketing Class should include-

Digital Marketing Overview

Website Planning & Creation

Email Marketing

Lead Generation For Business

PPC Advertising & Google Adwords

Google Analytics

Social Media Marketing

Search Engine Optimization (SEO)

Online Display Advertising

E-Commerce Marketing

Mobile Web Marketing

Content Marketing

Online Reputation Management

Creating Marketing Strategy/Doubt Sessions

Affiliate Marketing

AdSense & Blogging, etc.

You should also check if the company is offering practical training sessions, live projects, hands on assignments and projects, Digital Marketing tools, blogging workshop, etc.

Certifications

Certification in Digital Marketing

After your class is over, you need a certificate that can prove your skills and enhance your value in the industry as a Digital Marketing Expert

You should check how your training institute will certify that you are a trained Digital Marketing expert

Choosing Digital Marketing Classes in Pune, Chennai, Hyderabad or anywhere in India that are attested with certifications is always a prudent decision, but you need to ensure that certifications are either from the Government or from the organizations that have authority in Digital Marketing Training

Going through these tips will help you choose the right Digital Marketing class for you. Now, in next section we will understand what the benefits of these classes are for different profiles-

Benefits of Digital Marketing Classes based on the Profiles of Participants

Benefits of Digital Marketing Classes for Marketing Professional

There is a misconception that Digital Marketing is replacing traditional marketing. In reality, marketing is becoming integrated, plus, the role and budget contribution of digital is increasing

Businesses are going online, and they need people who have expertize in traditional as well as in Digital Marketing

A Marketing professional well versed in digital marketing skills can expect significantly higher growth in terms of salary and the roles

According to Manu Sankar Das (Course Participant @ Digital Vidya)-

Manu Sankar Das (Course Participant @ Digital Vidya)

“Marketing has its core in Consumer Insights and in today’s world there is no better way to reach out and understand your customer than with the help of digital media. I strongly believe that Digital Marketing is the way of the future and I wanted to be part of that change and be ahead of the curve.”

Benefits of Digital Marketing Classes for Sales Professional

For entry level Sales professional switching career to Digital Marketing opens the door of better career opportunities, while senior sales professional can accelerate their career growth

Enrolling in digital marketing classes helps sales professional use social mediums such as LinkedIn, Twitter and Facebook for prospect mining and customer engagement

Digital Marketing Classes guide sales professional how to use CRO Tools and ensure more organized and better conversions

Benefits of Digital Marketing Classes for Entrepreneur or Business Owner

For entrepreneurs and business owners, the primary goal is acquiring new customers

Digital Marketing Classes help them effectively use the growing Internet of user base for customer acquisition

While talking about the role of digital marketing for businesses, Mohit Doda, Sr. Manager Digital Marketing at Reliance Trends said-

Mohit Doda, Sr. Manager Digital Marketing at Reliance Trends

“You need to learn Digital Marketing so that you can make the right marketing decisions. Or you will be forced to agree to what your digital agency or digital marketing manager says.”

Benefits of Digital Marketing Classes for Student

Digital marketing training as a professional course is probably the best direction considering the short or long-term job prospects in today’s time

From good salary to well suited roles to the level of job satisfaction, Digital Marketing ensures all this. Digital Marketing training ensures better career opportunities to the students at various academic institutions including IITs and IIMs

“Digital Marketing is a cool area. This is like a bridge for me. A bridge that connects both my learnings in engineering as well as MBA. It is quite an interesting field to explore. Best part is, it is not just about analytical skill that one need, nor the experience. Even a newbie might defeat an experienced one, only if he can think out-of-box. Only thing that limits a Digital Marketer is his creativity, knowledge is easy to achieve with an access to internet.’

Benefits of Digital Marketing Classes for Digital Marketing professional

SEO, SEM, SMO professionals, PPC advertisers, Analytics experts, etc. can expand their horizon across various areas of digital marketing via Digital Marketing classes and can ensure mastery in the same

Benefits of Digital Marketing Classes for IT & HR Professionals

Because of their strong analytical skills, IT professionals are quite successful in Digital Marketing industry

IT professionals well versed with digital mediums are more valuable, as most of the large IT companies like Oracle, SAP, Adobe, Cisco, HCL, Wipro, etc. integrate their functioning with digital marketing

HR professional who is well versed in Digital Marketing can leverage different digital mediums like Facebook, Twitter or LinkedIn for better employee engagement and talent acquisition

Benefits of Digital Marketing Classes for Business Heads

Business heads need to be conversant with the different aspects of Digital Marketing, as they need to know how digital agencies or internal Digital Marketing team are empowering their customer acquisition strategies

Deepak Kanakaraju, Blogger at DigitalDeepak.com and Co-founder at OptinChat.com shares:

Deepak Kanakaraju, Blogger at DigitalDeepak.com and Co-founder at OptinChat.com

I graduated in Civil engineering but I got into digital marketing by chance. During the final year of my engineering degree, I had plenty of free time and I started a blog about Indian Motorcycles. I wanted to drive more traffic to it and earn more revenue via display advertising. In the quest to develop my blog, I ended up learning everything in digital marketing.

This is how Digital Marketing Classes benefit people working in different industries or in Digital Marketing Industry, on different profiles. In addition to all these, there are some other reasons responsible for the growing demand of Digital Marketing Classes. Let us dig deep into those as well-

Free Digital Marketing Webinar

Date: 21st Mar, 2018 (Wed)Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Reasons behind growing demand of Digital Marketing Classes

Increase in Digital Media Adoption

I may call it explosion by seeing the number of individuals joining different digital marketing mediums, for example, Facebook, Twitter, Instagram, LinkedIn, etc.

As indicated by Internet World Stats, more than 40% of total populace (i.e. 3.3 billion individuals) today use internet connection which was under 1% in 1995

Additionally, the time that people spend on digital media is likewise growing. Strikingly, around half of this Internet client base is from Asia

Growth of E-businesses

Digital Mediums have lower entry barrier that encourages so many businesses and startups to go online

Increase in Digital Marketing Budget

As per the report by GroupM, Digital Marketing represented 12.7% of all advertisement spending in 2016

While in 2015, it represented 9.9% of total advertising spending plan

Talent gap for expert Digital Marketers

The speed at which Digital Marketing industry is evolving, academic institutions are not being able to match the space

This has created a great gap between demand and supply of skilled digital marketers

Rate at which Digital Marketing Industry Changes

The way digital media channels change so regularly, skill up-gradation is must in Digital Marketing industry

Final Thoughts

On the concluding note, I hope aforestated tips would help you find out the right Digital Marketing class based on your profile and requirements of the industry you are associated with.

Before ending this post, let me remind you the parameters of choosing right Digital Marketing classes in a brief here as well-

Online Presence

Faculty

Course Curriculum

Certifications

Fee Structure

Duration

Job Assistance

Live Projects

Let me also update you here that Digital Vidya Digital Marketing Training is one such class to blindly lay your hand on. This will always help you choose the right Digital Marketing Course Modules relevant to your skills, industry and requirements.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. His prior Digital Media experiences gave him an understanding of how E-businesses function- what works and what doesn’t. He relies upon those learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.