Captain Morgan and Captive Media in football-themed activation

June sees the launch of a major new football-themed game, The Captain’s Cannon. An original new twist on the classic penalty shoot-out game, The Captain’s Cannon, commissioned by Diageo Rum mega-brand Captain Morgan, imagines what would happen if you fired a football… from a Cannon! Players at participating venues across London are testing their aim against a pirate goalie, by swinging a cannon left and right and firing a stream of famous brazuca balls goal wards to see how many they can score before their ammo runs out.

Each player then has the chance to sign their name onto the national leaderboard, using their mobile phone, and tweet their score. Initial reactions to the game have been ecstatic, with one player this week-end, citing the game as the reason for his groups’ choosing the venue in the first place

The game is the third collaboration between Captive Media and game developers WeareRemo. It was commissioned by Captain Morgan Rum, through lead agency Carat, with Media bought through Posterscope. The Captain’s Cannon runs throughout June in ten venues across our London Network.