In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans.

Some of the podcast highlights:

How Twitter is giving a free advertising bonus most businesses don’t know about.

How to use Lead Generation Cards as a free business-building tool.

Twitter has become the de facto “second screen” for television — what does this mean to the value of Twitter for business?

Although only 16 percent of adult Americans have active accounts, more than three times that number actively see tweets or watch a Twitter stream without logging in — a “ghost audience” for businesses that does not show up in the numbers.

Why analysts should not keep lumping Twitter in with Facebook and LinkedIn

Businesses are overlooking powerful free research capabilities — we provide a real example and look at the three levels of free Twitter search

The meaning of Twitter for personal networking

Both Tom and I agree on this one — this is an excellent time for businesses to look at Twitter as a research, advertising, and networking platform, Ready to check out the podcast? It’s just one click away!