A Marketing Dilemma

As everyone knows, there has been a lot of bad press about banks recently (and with good cause, it seems, for the most part).

However, I have to say that our local bank manager at AIB Dingle has been extremely supportive, helpful, and has extended credit at a time when the media and politicians keep saying “the banks are closed for business.”

We can’t talk about banking as a whole, but we have no problem saying publicly that in our case AIB has been brilliant, has been open for business, and that we could recommend our bank and bank manager to any small business.

Now to the dilemma:

As many people know, AIB has done ad campaigns highlighting small businesses, ads that have been very helpful to the businesses selected. We have been told that we are shortlisted for being included in one. They also want to use us for a poster campaign.

Now, the question is this:

Recognising that this is free marketing that we could never afford and could significantly increase our brand awareness in this country, should we go ahead and do it, or is it too risky linking our brand to a bank in these times?

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