Music superstar, Pharrell, won big last night during the 2014 Grammy Awards. But, he also was a winner on social media as well. The singer wore a hat that greatly resembled the hat in the logo of fast food chain, Arbys.

During the awards show, the Arby's Twitter account tweeted the following:

Many people tweeted about the hat before Arby's, but the company won big because the tweet was funny and it was quickly re-tweeted by thousands of other Twitter users. This is just the kind of exposure that is great for a company's social media account.

Later on, Pharrell wouldn't be outdone so he tweeted Arby's back with a funny tweet of his own:

Y'all tryna start a roast beef?

Kudos to the Arby's social media team for knowing when to comment on a relevant social media trend and become a part of the conversation. Not only did they get their brand in front of thousands quickly but they got a hot celebrity to tweet them back!

We also handle social media accounts for several clients and we've taken some serious notes. The next time an opportunity presents itself we will be right there in the mix.