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It’s the new buzz phrase around the water cooler (or Redbull dispenser – whichever you have).

Confused? Yes – Good. I don’t have throw my coffee cup away yet.

Here is a little bit the chew on. We’ve been thinking so hard “outside the box” since the latter 80s that, well, “thinking outside the box” is now THE BOX.

The idea behind “thinking outside the box” is doing things differently than everyone else, or truly failing differently than everyone else has been years before you to discover newer, better ways to do the things you do (hmmm … that sounds like a tag line for a really bad millennial commercial). Just to be specific … a really bad millennial commercial is one of those ones where you reach the end, and if there isn’t a company brand floating all over the screen you basically end up thinking “WFT????????????????????? (not WTF … see, now THAT’s being different – we think outside the box here at SWB on a regular basis).”

Considering I work in two ever changing tech fields (Information Technology and Sound Engineering), thinking differently with a good baseline of a solid box to sit new advances on is critical. It’s the only way solid advances are made – along with a little bit of user beta testing and QA processes. Oops, sorry, too many corporate words in that sentence … get over it, and don’t judge me (this is a free country and I’m allowed to enjoy my stereotype).

Well, whether you like it or not here it is: The big news item on millennials is them living in shared housing. Guess what? That’s hippie communal living ….. from the 60s. Yep, the newbies couldn’t think of anything but what was already done. If there a difference between the two groups? Yes – the millennials, even though living in a shared enviro are still materialistic entitled nerds trying to look like they are helping the world by living in a shared environment (filled with many things created with manufacturing processes that are massively toxic). The hippies actually lived together to try and help each other live off the land and share resources, in theory bettering the world (then they discovered mini vans and some of them became hot soccer moms, so that ideal went south). Basically the hippies in today’s world became the box. The millennials are the box too, they just built one that was translucent so they could be in denial about being in it (ya know – if you can’t see it, it’s not there). BTW …. lots of corporate people do that too.

To get a grip on things – thinking outside the box became the inside of the box and the only way to actually think outside of the box was to get back in the box thus avoiding the outside of the box standard issue thinking that was actually inside the box and in reality only a facsimile of the outside of the box which is limiting your ability to create and innovate inside the box while trying to claw your way out. Simple.

{{place confused dog head tilt here}}

This is not insanity … hang in there, we just bought a new bag of treats and we’ll give you one once you “get it”.

The latest big deal is gamification. See we’re already doing it here at SWB … you get a “treat” if you “get it”. Goal!!!

Keep in mind this doesn’t mean we have to “get it”, just as long as you do. We’ll have no idea what you are actually “getting”, but what the heck, we’re too old to care.

Gamification …. for those not familiar, it’s basically setting a goal and leaving a trail of chocolate chip cookies to it. For those that may have issues getting to their goals because they may be allergic to the chocolate, or the nut particles that may have ended up in the cookies … they can always get a second mortgage on their house to purchase an EpiPen from Mylan helping them get back on track.

Granted, with all of the millennials around me, I was starting to feel left out … so I ordered myself two boxes of trophies from Oriental Trading to make up for all the ones my teachers, coaches, and parents never handed out to me {sniff!}. I want gamification too … hopefully today’s trophy will be a Pez dispenser filled with cola flavored candies.

So, do you get it? … I know you’ve chewed a bit (and we do realize that might be your own tongue you are chewing … you might want to realize that too) … which means you have to be close to “getting it”. Remember, we have fresh treats.

Got it?

It’s all a game of making your outside the box thinking last long enough to allow you to make a difference before someone defines you as “the box”.

… or you can just grab a coffee, go fishing, and allow someone else to stroke out over it.

-SWB

Reality shows were initially created to give you a peak into someone else’s real life freeing you from the typically scripted shows with tons of writers … now the reality shows are massively scripted with more writers than a sitcom of the same length. Reality shows are now hated and have become a box that’s worse that the previous box.

A great film maker named George Romero was best known for creating an entirely new film experience – zombie movies. The Walking Dead did an excellent job of thinking outside the box and improving on George’s innovation in an actual TV series … then everyone copied and created endless amounts of copy cat zombie movies … enough to induce vomiting by 1 in 5 people on a daily basis. Overkill made an even thicker box that may never be broken out of.

IBM created and innovation called the “PC” by thinking way outside the box of their room sized behemoths that even large corporations struggled to afford. Others thought even further outside of the box making those “PCs” the mainstay of data centers, but drove that into a level of overkill that convinced IBM to go back to their old “in the box” creation “the mainframe”. Guess what you are on most of the time when you use “the cloud”? BTW … the cloud is an innovation that’s been around since about the latter 80s.

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