Creative // Copy

The problem with hot dogs

In the autumn of 2013, myself and my bearded chum Didz (incidentally also a copywriter) stumbled across a huge problem with hot dogs - the bread. The stale, floppy, awkward, shitty bread. Three months later, we launched our own street food stall with a third friend (Susie) to counteract the problem. Potdog kept the best bits of the humble hot dog - sausage, toppings, sauces - and replaced the worst bit (the bread, incase you hadn't already worked that out) with various forms of potato. The bunless creations were served in white pots with forks, making them infinitely more easy to eat than a traditional 'dawg', and completing the 'Pot' part of the pun.

The stall was a roaring success at London's Maltby Street market (apart from one rainy Sunday when we gave away more sausages than we sold), and seemed to go down pretty well with people in the know. A year after we first conceived the idea, we decided we wanted our weekends back, and we've hung up our aprons - for now...