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At Search Cowboys we covered day 1 of SMX Advanced London last week. Although there were less visitors the second day, the social and analytics tracks definitely were worth visiting. In this post, we summarize all the interesting quotes, statements and information of the second day. Those who have been following our twitter feed last week already have seen most of the best news that day.
Conversion science - the ultimate goal is customer conversion
In this session, with Chris Sherman ...... read more

The third session of the first day is about linkbuilding. It is one of the most time consuming and difficult elements of SEO, so the room was packed with people dying to know more on how to easily get more links.
Linkbuilding is wrong
Andrew Girdwood is up first and start with a slide that says: "Link building is wrong". Andrew proceeds and explains that we, if we look at it objectively, are making a mess of the online landscape with our poor attempts to gain links and keep gaining links. ...... read more