NEW YORK, Jan. 22, 2013 /PRNewswire/ -- Coldwell Banker Commercial Alliance, a national real estate services firm dedicated to serving small businesses, private investors, and small/mid-cap corporate users of real estate, announced the launch of a new Denver, Colorado brokerage and advisory services operation under the direction of two leading local commercial real estate brokerage veterans, Ben Gilliam and Jon Treter.

Mr. Gilliam and Mr. Treter boast over 30 years of combined local commercial real estate experience and most recently served with Denver's Newmark Knight Frank Frederick Ross. Mr. Gilliam was also previously with Coldwell Banker Commercial in the Denver market and served on their Global Advisory Board.

As Managing Principalsof Coldwell Banker Commercial Alliance's Denver office, Messers Gilliam and Treter are commencing recruiting and will formally unveil the new office in April. The office will deliver a full menu of services for small cap and mid-size real estate investors and commercial tenants.

Coldwell Banker Commercial Alliance was launched in New York City in August 2012 by Waterfall Asset Management (Waterfall), with an executive leadership team comprised of brokerage industry veterans CEO Obie Walli and President Bruce Weissberg. This latest Coldwell Banker Commercial Alliance office will be a start-up operation that Messers Gilliam and Treter plan to build quickly by taking advantage of the increasingly positive Denver commercial real estate market conditions. The first Coldwell Banker Commercial Alliance office was formed through a partnership with an established New York City brokerage firm.

"Denver is a hugely important market for us as, particularly with the recent wave of technology entrepreneurs and startups that have been moving to the area," said Mr. Walli. "Ben and Jon have an exceptional and well-earned reputation locally for knowledge, leadership and their commitment to their clients and the members of their team. They represent exactly what we were looking for to lead our Denver operation and we look forward to working with them and supporting them as they quickly grow the office."

"We have built our careers on being hands-on principals that serve as advocates for both clients and broker teams, and we plan to bring that philosophy to the new Coldwell Banker Commercial Alliance Denver branch," said Mr. Gilliam. "We're confident that the combination of our local expertise and the national financial backing of Coldwell Banker Commercial Alliance will generate an unrivaled commercial real estate operation for Denver's small businesses."

Mr. Treter adds, "This new venture will allow us to continue to aggressively focus on driving local business opportunities while ensuring that our clients and brokers benefit from a sustainable business model that delivers value."

The small balance commercial property market -- totaling $3.6 trillion in market value in the US -- is an underserved segment. Coldwell Banker Commercial Alliance noted that private investors, users and owners of real estate make up 35% of commercial real estate business transacted annually – accounting for approximately $25 billion of gross commission on an annual basis. In addition, the US Census Bureau estimates that 99% of the 6 million firms currently active in the nation fall into the small business category.

About Ben Gilliam and Jon TreterBen Gilliam and Jon Treter formed a commercial real estate partnership in 2001 and have exceeded $174 million in sales and leasing transaction volume since the formation of the team.

Ben Gilliam has over two decades of multi-disciplined commercial real estate experience including investment sales, leadership of multi-market corporate services, tenant and owner representation, private equity portfolio strategy and management along with distressed bank owned real estate. His market expertise includes both Denver and Colorado Springs metropolitan areas as well as global multi-market experience with Fortune 500 clients. He has been involved in more than $3 billion of commercial real estate acquisitions, sales, development, and leasing transactions and has successfully negotiated leases for more than 1,200 transactions totaling in excess of $2 billion.

Jon Treter boasts over 11 years of in-depth local market insight and multi-disciplined experience, with particular expertise in the successful execution of Tenant and Landlord representation assignments, corporate services, and multi-market requirements. He has negotiated more than 380 real estate transactions totaling in excess of 5 million square feet in tenant representation, leasing, and investment sales with expertise in the Denver, Colorado Springs, and Boulder metropolitan areas.

The Coldwell Banker Commercial Alliance Denver branch office will operate at 1400 16th Street in Denver. For more information about Coldwell Banker Commercial Alliance, visit their website at http://www.cbcalliance.com/.

About Coldwell Banker Commercial AllianceColdwell Banker Commercial Alliance is a national commercial real estate brokerage company headquartered in New York City, dedicated to serving small businesses, private investors, and small/mid-cap corporate users of real estate. The company is an independently owned and operated affiliate of Coldwell Banker Commercial®. Founded by Waterfall Asset Management (Waterfall), who is an investment manager with approximately $2.0 billion in client assets under management, Waterfall has acquired more than $800 million of small-balance commercial loans nationally for its clients.