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Trends

Introduction

The Trend tab offers an easy way to view and drill into
performance across eight key performance indicators:

MAU

DAU

New Players

Screen Time

Screen Frequency

Classic Retention

Revenue

Stickiness

The Trend tab is updated once daily at the close of the
UTC day. For details on each metric, see Metrics and Terminology. The
Trends tab consists of three sections: Filters, the Spark Cards, and The
Graphs.

Filters

At the top, there are three page-level filters that can be
applied. Choosing any filter will update all spark cards and graphs to match
the current active selection:

Time: Choose the time interval to explore, from seven days to six months.

Platform: See only data for individual device types such as Android, iPhone, or Windows.

Region: See only data from a specific geographic region. For a complete list of which countries are grouped under each region, see Regions.

Note that platform and region filters are not currently
supported for Revenue. This will be resolved in a future release.

Spark Cards

The Spark cards are designed to offer an at-a-glance view of
the today’s. Each Spark Card consists of a trend line, the actual value from the
most recent UTC day, and the trend comparing the most recent value against the
period start.

Definitions for each can be obtained by hovering over the
metric or by tapping on a mobile phone.

Graphs

The graphs provide day level trend data for each of the six
metrics. In some cases, the combo box in the upper left can be used to toggle
the active metric. For example, the Active Players graph can show either DAU or
Rolling 30 Day MAU.

In the upper right hand corner, individual lines can be
toggled on and off. Doing so will dynamically rescale the y-axis. For example,
in the Retention Graph, D1 and D7 can be disabled to emphasize variations in
D14 and D30.

Hovering over any data point will display the actual value
for the selected day.

To the right of each graph, supporting metrics offer
additional insights such as the average and/or total for the period.

Data Collection

If your title is not collecting device information or sessions events, some components of the Trend Explorer will be unavailable. To enable these, change your settings in the Data Collection tab. See Data Collection for more details.