New global fragrances from Avon

Published on June 24, 1997.

Avon Products, New York, is introducing global fragrances Starring and Starring for Men with print and TV customized to the general population as well as the African-American and Hispanic markets. N.W. Ayer & Partners is Avon's agency of record for creative but the Starring campaign, estimated at $25 million plus, was created in-house. Creative Media handles media and Vidal Reynardus Moya, Santa Ana, Calif., did Hispanic. Ccampaign theme: "You're the center of it all."