SEO web design has come of age. It is a proven, powerful and cost-effective tool to take a company to the next level. Although there tend to be many ways for a person to design your own web site, having your website developed by an expert will provide you with plenty of advantages. It is rare indeed for a web professional to have expertise in all of the following areas, (but some do, really):

Pay Per Click (PPC) advertising – at a minimum should be used to test the keywords that convert the best. using both SEO and PPC limits a websites risk of no traffic.

Web design – an aesthetic website design provides the first impression to your potential new customers

Web development – allowing advanced website features like fast page load times and custom database applications

Direct marketing, content creation – successful sales lead generation depends on what the visitor sees when they hit the site

Doing all of this right can literally double or triple your relevant traffic in short time. You can live with doubling your sales can’t you?

Any kind of web designer worth their salt knows the significance associated with SEO web design and will incorporate this idea in to your own website to enhance the effectiveness of your website. The concept behind SEO website design is that the higher your web site appears on the search engine list, the greater the probabilities are that you may get relevant visitors to your own website. Quite simply, the more SEO web development concepts coded into your website, the higher your website will appear on the search engines results and the greater the possibility of increasing sales or sales leads.

Your web site plays a really important role within the development and profitability of your business. Presently there is no point in having invested time as well as money on designing a web site if absolutely no traffic ever enters your website. That is where having your own SEO web design created by experts will have your website sky rocketing to the top of the search engine results pages (SERP) very rapidly and with very little effort. The more traffic you attract to your own website, the more sales you make and the more bank in your pocket. The investment in getting an expert to perform your SEO web development pays for itself easily many times over.

Having to pay a professional to design a website is actually a lot like renting office space in a busy shopping center where foot traffic provides the actual bulk of your earnings. A website with a strong SEO web design base offers the foot traffic which strolls right past your door and the website design and powerful message is the colorful window display which attracts people in to the store.

By having a website designed professionally, you create the market for your products without actually renting a brick and mortar store. SEO web design will place your website right in front of your target, ideal prospects, ensuring that they immediately see your strong message and convert into buying customers. Consumers are always looking for new items to make their life easier or even just spend their hard-earned money on. By getting a professional to design your website and search engine optimize it, you are providing buyers the right item when they are ready to purchase that item – not a simple task.

When coupled with well planned website promotion, SEO web design will also elevate the company brand. When your customers are looking to solve a problem and they find an article by and about your company’s solution to the problem they’ll logically call you to help them solve other problems.

The best opportunity for success on the web is to build highly SEO optimized WordPress websites that set your site up to be a content distribution engine which sends your content to those meeting your ideal customer profiles. Destinations include social media sites and RSS hubs where people are there to subscribe to your content. This content distribution elevates your brand and makes your company top-of-mind when potential customers are seeking your products or services.

Getting your web site designed and built by an expert can quickly transform your company into a profit-making success with the most recent search engine optimization methods. SEO web design is a proven method to obtain increased sales and website conversions. Do it today.

When considering the current economic climate and soft insurance market, every agency and agent wants to generate the optimum number of qualified leads with the lowest possible marketing investment. There is always a tradeoff between insurance agency lead flow today versus long range marketing plans, branding and agency awareness campaigns for the future. Let’s review some of the web marketing options available and discuss the length of time necessary to generate leads for insurance agents, or at a minimum, how long it would take to complete the task. These are in a suggested order for a typical insurance agency web marketing initiative.

Insurance Agency Website:

This is the first and foremost task for every agent and agency. Today your website is your Main Street façade, the front store window which every prospect and client will view. Regardless of lead flow, it is of paramount importance that your website is up to date and professional. After all, would you want to enter a store with peeling paint, a cracked front window, a faded sign and a general look of neglect? It only takes 30 days to revitalize a website, top to bottom and a compelling website will start to pay dividends immediately.

Insurance Agency Search Engine Optimization (SEO)

Now that your insurance agency website is current and compelling, we need to focus on SEO. Arguably, much of the on page optimization was already accomplished if your website was redesigned, although many agencies have found that web designers may not be conversant with SEO. Regardless, it’s time to ensure your insurance agency SEO is at an optimum level. This encompasses both on page and off page optimization initiatives and both are extremely important to your success. Insurance agency SEO projects can put your agency on Google page one in as little as 30 to 60 days, resulting in a dramatic improvement for web traffic and an increase in lead generation.

Blogging

Blogging is a great way to increase website traffic, showcase agency expertise and improve insurance agency SEO. It’s fast, easy and arguably fun to do. Blog entries can be short; even two or three relevant sentences will often suffice. Blogging can also be outsourced to an insurance marketing agency or a proficient copywriter. Blog topics can often become articles, published in online magazines or article directories. Blogs can be integrated into social media marketing programs, and lead generation can be tracked through website analytics programs (including Google Analytics which is a free solution). If done correctly and consistently, blogs can increase lead flow in as little as 60 days.

Electronic Publishing

Electronic publishing or epublishing offers insurance agencies another way to generate website traffic, inbound inquiries and establish a positive internet presence. These days, electronic publishing can be more beneficial to drive in profile prospects to an insurance agency website than social media marketing or bulk web lead purchases. Articles should be educationally oriented focusing on your area of expertise. For example, perhaps your agency is proficient in compliance, workers compensation or marine insurance. Articles on these topics showcase your expertise and will help drive traffic to your website. Electronic publishing can drive leads within 30 days. Articles are typically published within a week of submission.

Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, Flickr)

Social media marketing is interesting, fun and empowering. Every agency and agent should have a presence in the major social networks, and should join relevant prospect groups on LinkedIn. Integration between social media (linking your blog to Facebook, Twitter and LinkedIn for example), improves speed and efficacy of your content. Video offers advantages for marketing through YouTube and other social networks, and of course, makes your agency website more interesting and “stickier”. It takes time to germinate leads from social media marketing. Assume at least three or four months of effort before you see a return. However, when combining and integrating social media marketing with some of the other lead generation tools mentioned here, your return can be much faster.

Insurance Agency eMarketing

Agencies who try to use email blasts to blast out offers for cheap insurance will be sadly disappointed in the results. However, agencies who leverage eMarketing to distribute quality newsletters, white papers or educational webinar series can find this a highly effective lead generation tool, one which can dramatically help lead gen in a soft market. Campaigns can yield results very quickly, though it takes time to map out a successful eMarketing and seminar strategy, and an agency should plan on a 90 day cycle.

Insurance Agency Web Seminars

Web seminars, when combined with a professional eMarketing initiative, can be one of the most effective, long term lead generation tools available to agencies, in a soft or hard insurance market. Web seminar series build tremendous credibility, internet presence and agency awareness, and when done correctly, can virtually eliminate cold calling while adding qualified leads to the agency pipeline. It takes some time to create a successful webinar series, often up to six months to build awareness and loyalty. That said, once an agency establishes credibility, their webinar series will continue to draw impressive numbers of prospects. Agencies should assume three to six months to build an effective web seminar program.

Pay Per Click (Google PPC Campaigns)

Pay Per Click (PPC) advertising can be an effective way for insurance agencies to increase website traffic and generate leads. Organic SEO is superior in that there are no ongoing click based fees. However, for specific agency marketing niches, including commercial insurance, benefits insurance and personal lines. Pay Per Click marketing campaigns can offer a beneficial boost to insurance agency lead generation. Other variations on this include Pay Per Inclusion and Pay Per Impression. An important note, these campaigns need to be monitored and measured closely, as some keyword clicks can cost $5 to $15 every time someone clicks on the advertisement.

Web Lead Bulk Purchases

There are many companies which drive insurance consumer traffic to their respective websites and then parse and bundle leads, ultimately selling these to agents in their respective target areas. For example, some of these companies drive life insurance prospects to their websites, collect information, then sell these prospects to insurance agents and agencies on a per lead or lead bundle price. This can be beneficial to drive activity into and insurance agency pipeline, however, these leads are often sold to multiple agents and brokers, resulting in a pool of agents competing for the same prospect, armed with the same information. These bulk lead purchases can drive activity into a pipeline within 30 days, though the downside is that the leads are a free for all, and your agency will be one of many calling on the same leads.

These web centric activities can help drive leads to an agency, even in a challenging soft market as we have today. Your agency should focus on areas in which you have expertise. For example, perhaps one of your agents or support specialists likes to write, you could have them work on blogging and electronic publishing. Or, you may have a principal who would like to create a prominent social networking presence. However, if you lack the internal expertise or bandwidth, you can outsource all or part of these activities to a competent insurance marketing agency.

Web marketing provides businesses an aggressive means to push products and brands. For this reason, the desire to reach the top place in search engines can be realized and can also mean the success of any online company. Top search engines such as Yahoo, MSN and Google have been used to re-create the performance of websites, especially, in sales performance and awareness for brands.

Every business in the Internet competes for attention. This made web marketing achieve global spread because almost everybody now wants to get audience. However, getting traffic may not be as easy if competition on the web is looked into. Stay ahead, and keep the lead. To create a great Web site use Web Design and HTML. Web development and Web site design to build Web sites that customers will appreciate. These methods below can provide the means to make that a reality for an Internet business.

One of the most excellent methods of getting relevant traffic is called Search engine optimization (SEO). Further processes of directing traffic to sites are often expensive yet do not also assure high conversion rate compared to SEO. SEO is a proven method, which is very effective in bringing relevant traffic. It offers more of quality leads while having quantity at the same time.

Here are few reasons why websites should be applied with SEO:

o 400 million people or a total 92% of internet users are on Google, Yahoo or MSN to get information before they buy products or services.

o 93% users have short attention span that is why they only see pages 1-2. So, if your site can’t be found there, you are losing customers already.

o 33% of internet users trust those sites that are advertised in the search results.

o SEO is 4 times more effective than other methods of online advertising like Pay Per Click.

o Getting high on search engine ranking is a 24/7 campaign. Even when you sleep, your site is still gaining customers.