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Saturday, September 22, 2012

I received this note of importance from James Martell - The School of Internet Marketing-

James writes:

Hi Johan

I guess by now most readers know the importance I place
on
acquiring backlinks through the publication of feature length
articles
on a trusted 3rd party sites :: {PAD}.

But publishing on a schedule to
your own site must not be ignored
either because it works hand and hand with
PAD by alerting the
algorithms to your web presence.

Google's
algorithms see everything these days.

In other words, they know if you've
been naughty or nice.

You can't hide a thing.

If you have 30
backlinks but have not posted new content for 6
weeks it thinks, "what
gives"?

I thought this site was important and popular???

Yet it
looks abandoned.

Not good.

And they see who links to you,
too.

Are they good guys or bad guys?

They measure the time each
visitor stays on every page and whether or not they drill down on your site
to other pages you publish.

They analyze your grammar, your spelling,
your punctuation to see
if the author has a grasp of the topic.

You
cannot fake it when it comes to content.

And this applies to content
published to your own site as well as
content published on other
sites.

These housekeeping details cannot be overlooked.

However
backlinks are still the difference maker in terms of
winning top
rankings.

The Main Way Google Measures Popularity.

As you know
Google's algorithms are designed to assign rankings
based on a multitude of
factors but the one thing they look for
most is popularity.

In SEO
circles I often see exaggerated emphasis on the little
things, while often
ignoring the most essential and true things
that drive traffic :: {and
revenue}.

For instance Google just announced the 19th Panda update adding
it will only affect .07% of search results.

This news is essentially
meaningless if your site is already seen
as popular.

I know this is
old news to some, but for the benefit of my newest
readers let me remind
everyone about why we get backlinks in the
first place.

Back in 1995
Google's geeky founders felt they had a better way to
sort
rankings.

At that time the competing search engines relied heavily
on
relevancy.

Their algorithms analyzed the code of each web page from
top to
bottom, left to right looking for words.

These words were the
key to what that page was about.

This way they could make an intelligent
guess about what page to
serve up based on matching words typed into a search
field with
words found on a page.

Not a bad plan.

But Sergey
and Larry took it one step further.

They reasoned that another way to
prioritize rankings was
popularity.

Have you ever seen a line up
outside a restaurant and thought it
must be good if so many would line up for
a seat?

The line tells you something doesn't it?

Yes, it tells you
the food must be good otherwise why would people
wait.

Google's
algorithms are fundamentally programmed with similar logic.

Google's
founders explained it by saying, "a link from another site
was like a
vote."

If a lot of sites were *voting* for a page on your site then
that
page was automatically migrated to the top using a form or
web
democracy.

Of course, it didn't take long for web entrepreneurs to
figure this
out resulting in a kind of tug of war between Google and
those
trying to engineer top rankings ever since.

Think Of Google As
Your Partner

I'll admit to a little gaming-the-system in the early
days.

But when Google took out dozens of my best affiliate sites in
2005
I saw the writing on the wall.

From 2005 until this day I am
adamant about aligning my efforts to
appease Google's requirements, which are
pretty simple to
understand if you mix in a little common sense with a
basic
understanding of human nature.

Google wants one thing: a great
match for every search query.

If someone types Pink Floyd they get Pink
Floyd....probably their
official site at the top, a Wikipedia article after
that,
merchandize, etc.

Google would never have become the worlds most
popular search
engine unless their Engines reliably served up the most
useful
information for users.

This is why I harp on quality
content.

By quality I mean, well researched, well written, no typos,
useful,
current, pictures, bullet points, great headlines, great
sub
headlines.

To ensure all of the above I've been hiring writers
since 2004.

It was important back then, but now it is absolutely
essential due
to the enormous volumes of competing content being published
by
bloggers and mainstream media who now *get* the Internet.

Luckily
for me I've developed a fair bit of expertise in this area
even going so far
as to develop in-house software to manage teams
of writers, editors and
project managers.

And luckily for you I can get the job done on your
behalf if you
would rather pay someone else to do it.

You can learn
more about this at the link below.

To your online
success!

James

NEW Service: we are thinking of expanding our PAD
publishing to
include Blog Article Publishing. This means we will
publish
quality content to your own site on a schedule using the
same
talented team we currently employ for PAD

If this could be of
interest to you lease contact Charles Johnston
and we'll work out a
reasonable price.

*****************************************************************************************
2)
Prebuilt Sites :: a quick-start program for those with an
understanding of
affiliate programs who prefer to have the site set
up for them prior to
launching a Backlink Campaign (PAD) :: {8
weeks of coaching
included}.

The City of White Rock is one of 71 organizations recently approved through an Early Bird Application process for charging station incentives through the Community Charging Infrastructure (CCI) Fund for the Electric Vehicle Charging Stations Incentive. The City will receive up to 75 per cent of the cost of an electric vehicle charging station, up to $4,000 per station.

Under this program, the City of White Rock will install a dual charging station at the City’s Operations Yard for use with fleet vehicles in the New Year.

The Department of Engineering and Municipal Operations conducted a fleet review prior to the grant request and already has plans in place to replace approximately two fleet vehicles with electric vehicles when replacement vehicles are required.

A prime area in the City to use electric vehicles is on the promenade for maintenance work and garbage collection.
Electric gator utility vehicles on the waterfront will produce zero tailpipe emissions and will cost less in electricity than fuel for a gas-powered car.

“The City is also looking for ways to make a charging station available to the general public in order to encourage visitations from owners of electric vehicles,” he said.

This fund is part of “Plug in BC”, an initiative of the government of British Columbia, in collaboration with BC Hydro and others, to help lay the groundwork for plug-in electric vehicles and charging infrastructure.