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A world-wide phenomenon

I guess I don’t have to clarify that Instagram is a world-wide phenomenon. With daily more than 500 million active followers, 4,2 billion likes and 95 million shared photos one Instagram post has a considerably higher engagement than Facebook or Twitter. Meanwhile there are many influencers solely active on Instagram.

There are especially many fashion influencers active on Instagram. This is not surprising: Instagram is a very visual medium, appealing photos are clearly the focus. And fashion looks best in photos and videos. This fact leads to the development that there are many fashion influencers solely concentrating on Instagram and aren’t active on other channels. I also observe another phenomenon. Really “oldschool” I still enjoy reading fashion blogs. So I’m following 334 different blogs via Bloglovin’ but in the last months it happens over and over again that I update my blogroll and…nothing. Following 334 blogs you should assume that there are many new blogpost appearing on a regular basis. Instead, many bloggers are mosting more infrequently, some even stop completely and shift there activities completely to Instagram.

Instagram is faster, has always the finger on the pulse and it’s less effort. Additionally, many influencers reach a far bigger audience with Instagram than they do with their blog. Although many edit they Instas professionally you cannot compare the effort of one Instagram pic with the effort of editing and writing a whole blogpost. So it’s just naturally to ask yourself if it’s still worth it. For a long time I answered this question with a definitive yes as you can read in one of my older Instagram posts here. However, meanwhile with over 10k followers there are moments I start doubting.

Accounts which inspire me

To be succesful on Instagram is an art in itself. Not just a steady posting but also a harmonized, interesting feed is a must-have. There are accounts which master this art perfectly and amaze me everyday again. They inspire me and show how to create the perfect insta-illusion. ‘Cause don’t forget: Instagram is not the real life!

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