I love this shampoo. It leaves my long hair really soft and shiny. And as a bonus it smells nice.
The bottle is nice, sometimes a bit difficult to open with wet hands. Overall a great product, highly recommended! L'oreal is an expert when it comes to hair!
— 2 years, 6 months ago

This is a good drugstore choice for a shampoo. It is pretty inexpensive, makes my fine hair shiny and soft and does not strip out my highlights. I don't buy the uv protection or antioxidant gimmick because it rinses down the drain--if it didn't, it would leave heavy deposits on your hair. I would prefer less or no fragrance, but it is not too strong or unpleasant.
— 5 years, 9 months ago

This shampoo is alright & it definitely preserves color more than a non-color preserving shampoo obviously. It does leave hair shiny & has a long lasting scent but it doesn't protect color as well as L'Oreal's Everpure line though.
— 4 years, 1 month ago

I think it's kind of hard to make a bad shampoo, so I usually don't find shampoos I hate. This shampoo cleans my hair well but doesn't dry it out or make it frizzy. It also rinses clean which is nice. I'm not sure if it's preserving my color or not; the only way to do that is to actually cut down on washing your hair. A bonus is that is smells amazing.
— 3 years, 10 months ago

Results: Since I spend a fortune on tinting and highlighting my hair, I also spend a fortune on hair care products. I used L'Oreal Vive Pro Shampoo for ten consecutive days while on a sunny vacation. To my surprise, the "antioxidant technology" kept my hair soft, while the two UV filters kept my golden mane golden. For a drugstore shampoo that costs approximately $5, L'Oreal Vive Pro Sha...read morempoo is recession-friendly and warrants a try for women with dry or damaged color-treated hair.
A professional hairstylist friend of mine tested it on her clients for Girl-Woman-Beauty-Brains-Blog, and the product got good reviews as well.— 6 years, 11 months ago

I don't know if this shampoo really does anything. It smells nice but I haven't noticed it benefiting my hair in any way. I feel like it makes my hair frizzy every time I use this line. Maybe it's the conditioner that fails. This shampoo hasn't stripped my hair of color but I think it's lacking in the moisturizing department. It doesn't make a differencce if you use the accompanying conditioner. T...read morehis product is for people that need a nice smelling average shampoo that may or may not add a little gloss to your hair. Eh. I will not buy this again, but I won't throw it out either. — 1 year, 5 months ago

The version of this shampoo for dry/damaged color treated hair is really nice. It's rich and creamy and it smells good. It lathers really nicely and when you rinse it out, your hair feels really soft and conditioned but clean. I overprocessed a patch of my hair that I bleached blonde, and after about two washes it felt much softer! Great product.
— 3 years, 7 months ago