Supermarkets Need Multi-Focused Positioning: A&P

Supermarkets planning to survive the present economic downturn would be wise to avoid middle-market positioning, said an A&P executive in an address here. There's been a big shift among retailers to get out of the middle, said G. Robert James, vice president, strategy and insights, A&P. One-size-fits-all doesn't really fit anywhere in the industry. James made his remarks in a keynote address