Archive for the ‘Communication’ Category

Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy customers don’t complain; they just don’t bother to come back. Do you survey your customers to gauge customer…

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…

We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small…

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while something frivolous or connected to yet another appeal for cash can be alienating. Here are five tips on what – and what not – to…

With all of the fundraising options available to charitable organizations today, direct mail remains the dominant channel for new donor acquisitions, reports The 2014 Burk Donor Survey by Cygnus Applied Research. So, how best to make the most of your fundraising opportunities with direct marketing? Here are six quick tips: 1.Make your appeals as compelling…

For regular planned outreach, the tried-and-true newsletter remains an affordable and preferred way to deliver information, drive engagement and build relationships with customers, donors or employees. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. When you sit down to write your printed or electronic newsletter, think in…

Long before they become active customers or donors, prospects are in the market for information. That’s a unique opportunity to earn their trust by using publicity (what an objective third party says about you) and content marketing (creating or curating and then distributing your own information), to teach instead of sell, priming the flow of…