Event Details

While selling a startup takes some talent, the truth is there's more science under the surface of the art than most entrepreneurs realize.

What You'll Learn:

The structure and secrets of effective startup positioning.

How to tell your story in a way that attracts employees, investors and customers.

How to keep your team on the same page, even as you uncover and adapt to the external truth.

Structure

Introduction to brand positioning framework

Hands-on workshop - develop your positioning statement

Group exercise - team up in groups to share your statements and refine

Class exercise - present brand positioning to the class for critique

About the Instructor

Mike Troiano is Chief Marketing Officer of Actifio, a data management company. Prior to joining Actifio, he served as a Principal of Holland-Mark, a Boston-based strategic marketing firm. He spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, and became the founding CEO of Ogilvy & Mather Interactive in 1995. Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, and merged it with NASDAQ-listed systems integrator Primix Solutions, where he became president. After the sale of Primix in 2002 he joined venture-funded mobile content pioneer m-Qube, serving as a member of the executive team until the company was bought by VeriSign (Nasdaq: VRSN) in one of the largest Boston-based venture capital exits of 2006. Mike is a frequent contributing writer on branding, startups, and social marketing, and is ranked in the top 1% of the most influential people on Twitter. He is a TechStars Boston mentor, and serves on the advisory boards of several technology startups including BostInno and Kibits, and is a graduate of Cornell University and the Harvard Business School.

When & Where

Intelligent.ly Campus
500 Harrison Ave
Boston,
MA 02118

Tuesday, February 19, 2013 from 6:00 PM to 7:30 PM (EST)

Organizer

Intelligent.ly

Built by serial entrepreneurs who have scaled and exited successful startups, Intelligent.ly breaks the mold on leadership development. We bridge the gap between theory and tools, providing startups leaders with concrete frameworks to drive immediate positive change.