Make your business thrive by applying the MRD concept

AUTHOR N Satishkumar's latest book The MRD Concept describes how every organisation can and should use Material Resources Deployment to restore their health and profitability in rocky economic times. He heads the materials management division at a Kuwait chemical plant. Here, he explains more about the concept.

Albert Einstein said, "The significant problems we face cannot be solved at the same level of thinking we were at when we created them".

As the world emerges from one of the worst recessions in history, this piece of wisdom couldn't be more relevant. As businesses across the globe are seeking to stay afloat, find ways to recover and make profits, they will need to look to new and innovative ways of doing so. The same old practices just won't cut it.

This innovation begins with a shift in management.

The MRD Concept shows readers how to identify the material resources in their company, and how to separate the direct users from the indirect users. This results in an organisational change that separates marketing, finance and HRD from the functions of manufacturing, materials, engineering and sales, which is known as the MRD (materials resources deployment) department.

By implementing this crucial change, it necessitates this department to put in place an effective MRD plan that not only results in an effective business process, but also in cost savings, enhanced sales and environmental consciousness - all extremely important, especially in these rocky economic times.

By changing the way you approach business and shifting the focus of management using the innovative MRD concept, you will not just survive in these tough economic times, but will thrive.