Do Facebook ‘Likes’ Signify User Engagement?

The New Yorker is attempting to drive user engagement online by offering exclusive content to those who ‘like’ the magazine on Facebook. The restricted content made available is an article written by Jonathan Franzen. An excerpt from the story will appear online, but readers are directed to finish the article by ‘liking’ the magazine on Facebook.

According to Alexa Cassanos, a spokeswoman for The New Yorker:

“Our goal with this isn’t just to increase our fans. We want to engage with people who want to engage on a deeper level.”

The article features instructions for its reading. The content will be available on Facebook for this week only.