Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.

The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.