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6.30.2014

Understanding Your Customers

Without customers, your business unfortunately cannot be
successful. There needs to be a strong and clear linkage between what you have
to offer and what your customers need. The best way to gather this information
is through research using existing resources (e.g., market research databases)
and by gathering your own data (e.g., through customer interviews). The process
of understanding your customers and overall business environment are continuous
as the world we live in evolves constantly. Never assume that you know what
people want, take the time to ask them!