Nurture

Don’t let them forget that you’re there and you care. Don’t let them ever think that they are just a number to you. Show your humanity, even if hurts. People do business with people not impersonal companies.

Convert

This where you exchange all the efforts that you’ve poured out in the last three steps for the reward that you have truly earned. Clean, painless, and above all, valuable – thanks what your new customer should remember about this encounter.