October 25, 2010

this week's round-up (october 24)

North Ridge Church is for Liars. I actually saw one of these signs a couple weeks ago, and for about 2 seconds thought, "Wow! Someone really has it out for that church!" but then realized it was just a marketing campaign. I like the fact that it is provocative enough to capture the attention of people driving by, but I wonder about the metrics of how it actually translates to hits on the website, and new faces in worship on Sunday. I also wonder how far you go before "provocative" loses it's edge, and the message people take away if they never go to the website and don't get the underlying message (humor?) of the campaign.