by Jim Muttram

At the AOP

Off to the AOP conference in the Park Lane Hilton. First up is Sly Bailey, CEO of Trinity Mirror.“The economics have changed” she says, and central newsrooms and production departments producing high-quality multi-media content for multiple outlets will be the way forward. “There is pain as we go about making our business fit for purpose”, she says – redundancies are being made as 100 new digital jobs are created.The newest development is hyperlical sites closer to the community than local newspapers ever could be – down to postcode level. Next they will feature maps and CEO-coded content.“In a few years time we will look back and say this was the defining moment in digital media.”