Alex Konanykhin is a Russian businessman and entrepreneur, expert in the world of online business. In 1997 he founded the successful interactive solutions studio KMGi, which was hailed by channels such as CNN as “The Future of Internet.” He is also President of the online PR company Intuic, which specializes in helping companies boost their business through their online presence. At the end of 2011 he was hailed as’ IT World Visionary 2011’ by the prestigious magazine CIO América Latina.

In the era of digital economy, companies wishing to succeed must be adaptable to a more dynamic and changing context. To face this challenge and continue innovating, it is necessary to have a good leader who knows how to create a stimulating environment for his staff, favoring the generation of ideas.
In the following article Alex Konanykhin, CEO of TransparentBusiness.com, discusses the characteristics of the new digital economy and outlines some key factors that entrepreneurs should consider if they wish their business to succeed in today’s market.

“Nobody denies the need to be visible on the web. The challenge is how to translate this visibility into results”, says Alex Konanykhin, CEO of TransparentBusiness.com.
Faced with multiple advertising stimuli received by people daily (both online and offline), companies are challenged to create an effective relationship with consumers. In this sense, the Internet offers companies a unique opportunity of adding value to communications around their brand.

No doubt, companies that want to experience financial growth must evolve and adapt to market changes. However, before devising a strategy or an action plan, the executive team should be informed about present and future situation. What are the technology trends which will shape business in the future? How can we foresee the future economic scenario?...

Large corporations that were thought to be invincible have succumbed to a modern innovation-geared economy. Today, companies that do not have enough flexibility to adapt quickly to a changing environment are at risk of disappearing. Here are some things you will have to adapt to.

How should companies respond to the new “social consumer”? Platforms of online sociability and mobile devices enable consumers to project their opinions about products and services, as well as interact and inform themselves more rapidly.