jo toscana

As principal of TreeHouse Studio, Jo is a creative thinker specializing in multi-disciplinary design – with a broad scope that includes interior and architectural design, styling and staging, color theory, and graphic design... mastering a hands-on, can-do approach.

With a bachelor's degree in Applied Art and Design, Jo spent several decades in marketing creative direction for companies such as eBay, Macy's, and Shutterfly, with emphasis on effective design solutions, branding, photography direction, creative services leadership, and more. Her career also included studies and projects in interior design, until ultimately making a shift to focus more on interiors.

Expertise in color, composition, and space-planning makes for an easy transition between two- and three-dimensional design. Jo's passion for materials, textiles, and furnishings enable her to create uniquely designed, livable spaces. Great design, be it graphic or interior, is always based on the end-user needs, aesthetics, and expectations.