Subverting Capitalism in Fight ClubLara Catherine BernhardtCollege

Tyler Durden in Fight Club attempts to subvert the capitalist, consumerist system through civil disobedience and Fight Club itself. Secondly, Chuck Palahniuk uses Tyler Durden and his insurgency to criticise contemporary capitalism, by showing the negative effect that consumerism has had on society as a whole. However, ultimatley Tyler Durden does not effectively subvert the oppresssive system because of constant contradictions in his behaviour.

Tyler Durden endeavours to undermine the capitalist, consumerist system in part by exposing the feebleness of consumerist goods. For example, he burns down the narrator’s apartment – effectively starting the relationship between himself and the narrator. He continues on this path of destruction by blowing up buildings and encouraging fighting in the Fight Club. Tyler explains his actions by saying: “It’s only after you’ve lost everything that you’re free to do anything’” (70). He believes that to find yourself in a world trying to conform you, you have to lose the materials that bind you to that life. Thus he starts Project Mayhem, where the men who join must forgo everything but absolute necessities. In addition, Tyler rejects the...