PDC to Exhibit New Full-Color Smart Band® RFID Wristbands at the World Waterpark Association Symposium and Trade Show

Valencia, CA (Sept. 25, 2013) PDC, the global leader of innovative identification solutions, will unveil its latest RFID products at the annual World Waterpark Association (WWA) Symposium and Trade Show in booth #611-613 from Oct. 1 to 3, in West Palm Beach, FL. WWA is the only trade show exclusive to the water leisure industry.

At WWA, PDC will debut its new PDC Smart® SuperBand® Full-Color RFID Wristbands that allow venues to showcase their custom artwork with photo-quality printing. PDC’s complete collection of RFID solutions will also be on display including the entire line of PDC Smart® wristbands, cards, badges and lanyards.

“PDC Smart® SuperBand® Full-Color RFID wristbands transform every guest’s wrist into a mini billboard that can be customized with photo-quality images, variable bar codes and other graphics for high-impact branding,” said Robin Barber, vice president of leisure & entertainment for PDC. “RFID is a fast-growing trend at popular water parks like Cedar Fair’s Dorney Park & Wildwater Kingdom because it helps to generate more sales plus guests love the convenience factor it provides.”

WWA attendees who visit PDC’s booth will have the opportunity to participate in a live demonstration of the PDC Smart® Wristband Kiosk that prints and dispenses RFID-enabled wristbands. Booth visitors will also have a chance to instantly win their share of $3,500 in wristbands by completing a brief questionnaire. Winners will be announced October 14 on PDC’s Facebook page. The grand prize winner will receive $2,000 in wristbands for their facility, followed by $1,000 for second prize, and $500 for third prize.

PDC, a gold sponsor of the WWA Symposium and Trade Show, also supports the waterpark industry by sponsoring several networking events during the show such as its annual golf tournament at The Breakers Ocean Course and by serving as the official wristband sponsor for the CityPlace Party at BB King’s Blues Club.

About PDC With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristband, label, medical records, and imaging systems. The company serves the healthcare, leisure & entertainment, and law enforcement industries. A pioneer of innovative technologies, PDC introduced the first single-piece patient wristband, first bar code wristband system, first thermal printer wristband, Smart Band® RFID Wristband System, and the award-winning PDC Smart® Kiosk, among many other innovations.

PDC products are used in leading hospitals worldwide and comprise a comprehensive range of solutions that provide positive ID and positive clinical outcomes, while meeting important guidelines of The Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. Complying with ISO 9001 standards, PDC follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer support services.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.