Tag: Mobile

Interlecta presentation at Mobile Monday in Sofia went very well. I had the chance to present the company, our business, what our goals are and how we’re going to achieve them. Quite few people told me that my lecture was the most interesting one from the three presented there.

Other interesting topics that were discussed were investments in our region and investments in start-up companies, that was presented by Oriens. The other lecture – how to start a new mobile operator was not very interesting, in my opinion.

Later, during the networking, we were able to talk with other people, to exchange ideas and share some experience and opinion. It was interesting.

Last week I received a call from one of the organizers of Mobile Monday Sofia asking me if I could tell there the story of our company Interlecta. It was very nice to be recognized as one of the successful mobile startups.

Here is my brief agenda:

The idea. How we’ve got the idea of creating the product and starting a company.

Little history. How everything came together.

The team. Who we are and what takes to be part of a mobile start-up Interlecta.

The goals. What we’re trying to achieve and at what cost.

The approach. How do we enter the international markets and what makes a mobile start-up different from other companies.

Key business components. What are the most important relationships that a mobile start-up should establish.

Marketing. Non-standard and low budget approaches.

The learning. What we’ve learned along the road.

The future. What we expect from the future and how we adjust our business to the present economic environment.