CORPORATE SALES CASE STUDY: Cisco Systems

About the Client

Cisco Systems develops, manufactures, and sells networking hardware and telecommunications equipment. Its headquarters is in San Jose, CA.

IT buyers in the healthcare and education sectors are one of the company’s biggest client segments.

Objectives

To increase engagement (time-on-site) and pageviews. Cisco uses both KPIs to validate if a prospective client is engaging with their content in a meaningful way.

Challenge

The company found it difficult to communicate the benefits of its products in a clear and compelling way.

Solution

Cisco Systems partnered with YouVisit to create an immersive experience that shows the company’s products in real-world settings, such as a medical office and classroom.

The tour is available in Spanish, Portuguese, Chinese, and British English, which helps them reach their global target audience.

View the experience

The company’s interactive experience demonstrates the key benefits of its products in a realistic setting. The virtual tour helps customers understand how Cisco Systems’ products can streamline their operations.