How Airlines Use Twitter [Infographic]

Virtually every major airline has a presence on Twitter today. But how active are these businesses on Twitter? Well, compared to the millions of people who get on planes every day, the activity on most airline Twitter accounts is rather low. Delta Airline’s @deltaassist is currently the most active account with about 64 daily tweets. Not every airline even gets close to this kind of activity, though. Customers tweet an average of 164 messages that were directed at the United Airlines @UnitedAirlines account, but United only sends out an average of 3.3 tweets per day (data courtesy of Penn Olson).