READ it because, in this lengthy but brilliant post, Andreessen Horowitz Board Partner Steven Sinofsky shares a story from mid 1990’s when he was a PM at Microsoft working on Office and a few tips around dealing with changes within a product life cycle.

READ it because, in this post, Jon Westenberg shares his thoughts on what it takes to make something people want and why it starts by yourself. He mentions how making something for yourself is hard, but making something for someone else is even harder.

READ it because, in this post, HANDSOME Director of UX Jonathan Lewis shares his thoughts on what it looks like to apply design thinking to the discipline and practice of leadership. He believes design-thinking leaders see the world in terms of problems and products.

READ it because, in this post, Copy Hackers Head of Content Melani Dizon lays out an extensive plan for your startup to leverage content marketing. Did you know content marketing is the single most effective SEO technique and generates 3x the number of leads paid search does, per dollar spent?