Drinks Are On You!

Jason Chupick of PRNewser takes note of our recent survey results on how long it takes to write and get approval for a press release, especially the 11% of respondents who said it takes “weeks.” But Jason’s got a great piece of advice:

If you’re in corporate PR, you can probably relate to the 11%. You may want to apply the parlor game of my former colleague, head of the Zusman Group consultantcy Barry Zusman in these instances: the person responsible for circulating the 10th draft of a release has to buy drinks for all concerned.

I propose a corollary: If you can nail it in one draft, everybody else has to buy you a drink!