Nike Fuel Connec+

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Transcript of Nike Fuel Connec+

Subscription based Above competitor pricing Integration with Nike FuelbandBrand recognitionOnline competition2012, Nike+Fuelband was releasedNike equipment division revenue increased by 16% and then another 8% from 12' to 13'ImplementationPoints of DifferenceAll in oneCompletely customizableCredible24 hour tech supportSmartphone fitness app download to increase more than 60% in 5 yearsResource RequirementsConnec+ 5 Year ProjectionsBrian Bowe, Chelsea Suzumoto, Randee Layosa, Brennan Faith and MacKenzie LaMotteThe Right Market, The Right Product The missing link in the fitness application industryFitness App IndustryTrends in the fitness industry as a wholeTrends in the fitness Application industryCompetitors Top competitorsLimitationsWhat the customers are sayingMarket Product FocusProductThe 4 P'sEquipment division will increase 40% in 5 years (13'-18').Nike equipment will bring in $1 billion revenue by 2016.2018 ED revenue will be around $1.1 billion.Who We AreNike Fuel Connec+Nike+ within Equipment divisionEmphasis on simplicity for a lifestyle changeConnects with the FuelbandEnhanced features from the Nike+ App that creates personalized meal plans and workoutsPricePlacePromotionInternet advertisementIntroductionMarketing ProgramTarget MarketCompetitive AnalysisWhy we're the best"Teamwork makes the dream work"5 Year PlanTaking ActionNike Fuel Connec+ is available to apple and android usersOur goal is to have Nike Fuel Connec+ be the next best fitness and nutrtion appGrocery store and supermarket affiliatesSocial mediaContestsPromotional giveawaysTrainersNutritionistsGraphic DesignersTech SupportProgrammersThe Fuel Connec+ TeamDirector of Social MediaSales ManagerHead NutritionistDirector of FinancesTechnical Support ManagerContinuous additionsControlSkimming