Beyond Likes: How to Build a Facebook Marketing Machine

by Ritika Puri

In the last year, Facebook has released a range of offerings to help advertisers connect with their audiences. The platform, which historically had a reputation as a top-of-the-funnel brand-building tool, has evolved into a performance marketing engine. In Q3 2014, for instance, Facebook generated close $3 billion through ad revenue, with 66 percent coming from mobile.Read the full article