As the demand for digital-based campaigns continues to grow, Toronto’s The Hivecontinues to invest in talent to keep the advertising shop competitive. Today they announced the appointment of Neil McPhedran as the agency’s new Vice President Digital and Consumer Engagement, where he will lead mobile commerce, social media and consumer interaction marketing initiatives. He left the agency world briefly to work on a startup venture, GreenShag.com with his wife and as a principal in Digital Wallet Ventures. Prior to that, he spent six years as Managing Director of Tribal DDB Toronto. He began his marketing career at Palmer Jarvis in Vancouver before moving on to direct accounts at Big House Communications.