Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action, describes the “Golden Circle” of business operations. There are actually three concentric circles in his analysis: WHAT a company does; HOW they do it and WHY. His assertion is that businesses that Start with Why tend to be the most successful.

We agree.

What makes WelComm really valuable to our clients is WHY we do what we do.

The answer: it’s the excitement of bringing new products and technologies to market. That’s the WHY at the foundation of this enterprise and today it remains our driving force.

And we support a growing list of social media tools including blogs, LinkedIn and Twitter, YouTube videos like this one, and Facebook to communicate and engage with our clients’ target audiences.

WHAT we do is (E-to-E) Engineer-to-Engineer marketing communications. We’re a Business-to-Business (B2B) marketing communications agency that specializes in high technology. Our clients are technology firms that market their products to engineers.