Titler - how long have they been sitting on that pun? - gives a bumper rundown "the most magnificent and marvellous breasts in all society", including those belonging to Nigella Lawson, Princess Eugenie, Helen Mirren and Pixie Geldof.

The mag has tried to distil the essence of these women's boobs with such captions as "Gothic Tits" for Helena Bonham Carter, "BFG Tits" for Roald Dahl's grand-daughter Sophie Dahl and "Ginger Tits" for model Lily Cole.

Few of of the bosoms in question are pictured bare - most are all safely contained underneath posh fabrics, with only the raciest posh breasts exposed - but nonetheless the feature has been called into question, with many labelling it "misogynistic".

A Facebook page and Twitter account has been set up to protest Tatler's naked objectification of women's breasts. No to Titler at Tatler argues that "characterising respected women's 'tits' is demeaning, degrading and will not be tolerated!!"

Louise Mensch, a former Conservative MP whose busy Twitter account has seen her labelled "Twittter Tits" by the magazine, angrily tweeted:

What's odd is that the society mag has been objectifying posh women since its inception, ogling over the bodies of princesses, It Girls and general posh young things in picture spread after picture spread. Perhaps the mag wants to be the posh version of The Sun, whose Page 3 has been exposing working-class tits for years.

The feature also appears in the same issue as Tatler celebrates Britain's first Black Marchioness - one step forward, one step back.