Webtrends is comprised of some of the brightest and most dedicated people in this industry, who are passionate about what we do. We want to share their insights with you and invite you to do the same–add your thoughts and share your marketing challenges with us.

Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is, “What was our return on investment?” Determining ROI has always been a challenge for Marketers. In digital marketing - a confusing tangle of ever-evolving channels and devices - determining ROI can sometimes seem like an insurmountable one.

Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.

Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it's golden if you know how to make sense of and act on it. It's game-changing Moneyball data, there for the taking.

Brands are using Pinterest to connect with customers. Companies are leveraging Pinterest to humanize their brand, collect and share relevant resources, promote products, and drive traffic to websites. But will it work?