How To Guides

As email marketers, some of the bigger obstacles we face are spam filters and folders. That’s why we designed the following infographic – how to avoid email spam filters and folders.Download infographic here.

In most cases, spam filters are really good at their job. But what if they make a mistake? Or what if you’re triggering the spam filter and don’t even know it? Read More

It’s time to shop ya’ll. Christmas and New Years is peak time to reach out to your customers by email. Several factors affect the performance of your email campaigns. Here’s a quick recap of everything that matters.

If you’re not A/B testing your emails to customers, one might assume you’re simply not interested in maximizing sales or reaping the full capabilities of email marketing.

Ecommerce retailers are doing themselves a disservice by not testing elements of email communications. Data driven email marketing campaigns consistently rank higher in open and click through rates, as well as outperform in sales and revenue. Remarkety allows you to perform A/B tests on all of your outbound emails to customers to help perfect your message, drives sales, and renew interest from the market.

Yotpo is an awesome User-generated Content platform that allows you to collect, curate and monetize reviews, photos, and Q&A. By contacting only verified buyers, Yotpo has established a reputation for authentic and beautiful user reviews which merchants can use to increase conversions on their website and more effectively promote products on social media. Just read up on some of their success stories if you haven’t done so yet :)

Wouldn’t it be great, though, if you could use that magical conversion power of “social proof” in your emails as well? Sure, you could copy-paste reviews into a newsletter, but how amazing would it be to have the best current reviews attached to product recommendations, abandoned cart emails and so on? Pretty amazing, we thought. So we worked together with the Yotpo team and are very pleased and excited to roll out our brand new Yotpo-Remarkety integration! Read More

We are very excited to announce the public launch of the Remarkety Zap!

Remarkety has been on Zapier in beta for almost 2 years. Starting today, Remarkety is available on Zapier for everybody and connects to +1,000 apps.

What does this mean?

Zapier is an awesome platform that helps you effortlessly connect different apps and services to one another. While Remarkety has direct integrations with many other providers, integration via Zapier lets you use tools which we don’t directly support.

We are excited to share some awesome improvements we’ve made to the way that email suppressions are handled and shown within the Remarkety app. The important question of whether a contact will actually be sent emails depends on several factors:

eCommerce consumers come and go, its just the nature of the business, or is it? With eCommerce tools such as Remarkety, you can now hold on to your consumers for longer with enticing automated and personalized emails.

The key to your success? Dynamic product recommendations. Want to learn how you can increase your customer lifetime value in just one simple step? Then read on…

Here at Remarkety, we believe in taking eCommerce marketing to the next level. Our team has really honed in on what features would be useful to an e-commerce store and built them with you in mind. Time to welcome email marketing ‘Next Generation’ tools.

Today we are going to show you how to take your email personalization to the next level; because putting your customer’s first name in the subject of the email is not longer enough.

With up to 80% of all carts being left at the last minute eCommerce merchants are crying out for help to capture all that lost revenue. Thankfully Remarkety understands this problem and has created the ultimate cart abandonment tool to help combat the losses.

In the previous chapter we discussed the phenomenon of the abandoned cart and tips to reduce abandonment rates. In today’s chapter, we will be discussing the importance of email capture and showing your some rocking cart abandonment email examples. Are you ready? Here we go…

There are so many abandoned shopping carts. Not in the parking of your local supermarket, but online. As an eCommerce merchant seeing an abandoned cart is a certain trigger to panic. All that work to drive traffic to your store, and boom. Right at the last moment the sale is lost. Argh.

This is a two-part abandoned cart email series. In today’s post we are going to examine the World of Abandoned Cart Emails and how Remarkety can help you tackle the abandoned cart phenomenon.