Radio: Plug for Plugs

A well-qualified expert last week took on the thankless job of defending
commercial "plugs." The unloved commercials' aggressive defender was
Ralph Smith, general manager of Duane Jones Co., an ad agency that puts
some 2,000 commercials on the air every weekmostly for soap and
patent medicines. In a letter to the New York Times, Smith asserted
"Persons who complain about commercials are, as a rule, disgustingly
healthy or so strongly fortified financially that grocery bills are no
problem. Frankly, commercials are not written for such as these."