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Concept Development

ParkingZone wanted to update their website and create a better shopping experience for its customers. J.S. Collard Design worked with their extensive database of products an chose to produce the site in a Magento platform. The new website development allows content management options they didn’t have before making the shopping experience a lot easier to navigate and purchase products.

The design for this website had to be inviting yet powerful to spotlight the problems many dialysis patients often face when receiving treatment. The site has secure contact forms and an anonymous forum for patients or staff to post problems with out fear of retribution.

Here is the cast of the new promotional campaign for The ParkingZone. The Superheros of Parking were created and illustrated to be used in a variety of marketing materials and will soon appear larger than life at industry trade shows and on the web.

For years, the buzz around the marketing cooler has been the talk of Analytics, Target Market, Customer Demographics, Data Cultivation and so on. They’ve taken the front seat in driving the marketing bus. Don’t get me wrong, they should be right up there and every CEO and business owner needs to keep them in mind when making any advertising road trip.

But making all promotional materials data driven alone is like handing over your brand to an accountant. Now I don’t want to get any death threats from accountants, I have friends who are accountants and they do a great job on taxes and stuff. We all have our own expertise! I can’t make heads or tails of the IRS tax codes for corporations, and not one of my number crunching friends can draw a decent reposing nude on a bar napkin (let alone come up with a full fledged creative campaign).

Each day consumers are bombarded with thousands of advertising impressions. Consumers want to develop a relationship with a company who has personality and that is projected through the creative. Data by itself only lets you know where you want to be. Creative is the vehicle that gets you there. So, How’s Your Ride?

If your message is boring, what consumer would want to travel with you?

Merging data with creative and clever solutions will cut through the clutter and the mediocre. Getting noticed is the key. First you have to get their attention and then you can make them a customer.