Brunswick acquires BLA

Brunswick Corporation, the US-listed company that owns Mercury and 20 other brands, has formally acquired marien distributor BLA.

Brunswick Corporation, which owns Mercury and numerous other marine brands, has added even more names to its local distribution repertoire.

BLA to continue operating under current name

BLA headquarters remain in Brisbane

Brunswick Corporation CEO Dustan E. McCoy positive about acquisition

US publically-listed Brunswick Corporation has acquired BLA, Australia’s largest wholesaler of "boating, lifestyle and adventure" product, to strengthen its marine parts and accessories presence in the Asia Pacific region.

Founded in 1974 by Bob and Denise Littler, BLA has an extensive dealer network throughout Australia and New Zealand representing original equipment manufacturers. Its brands include Attwood, BEP, Cannon, Humminbird, Lewmar, Mastervolt, Minnkota, SeaStar Solutions, Sierra and Whale.

BLA will continue to conduct business under its current name and will remain based in Brisbane. It also has operations in Melbourne, Perth and Auckland.

"BLA bolsters the distribution arm of our marine P&A business by expanding our reach and customer responsiveness in the important Australian marine marketplace and this region of the world," Brunswick Chairman and CEO Dustan E. McCoy said, announcing the acquisition.