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And when you casually shrug off the possibility of spending $150 million to $200 million for the governor's race, including $50 million of your own cash, voters might ask if you really can feel their pain.

There are not a lot of poor people running for governor this year or in recent years. Insurance Commissioner Steve Poizner, a likely opponent of yours in the June 2010 GOP primary, has millions of his own to dump into the race, and none of the other candidates, Democrat or Republican, is hitting the Early Bird specials at the diners.

Still, symbols matter, and nowhere more than in a political campaign. Voters from back in 1975 might not remember what Brown did as governor but you can bet they remember the blue Plymouth.

And if the Democratic attorney general jumps into the governor's race as expected, you can be sure people will hear a lot more about that car. And maybe about your horse.