During a recent business-related trip to the Caribbean, I had a few thoughts and observations on the state of UX and digital adoption in Latin America and the Caribbean.

A recent World Bank study stated that Latin American and Caribbean markets have some of the lowest digital technology adoption rates in the world. Nearly 360 million residents in the region don't use digital technologies available to them. I experienced this firsthand recently when consulting one of the leading brands in the region.

Why is that? According to the World Bank report, the lack of adoption is due to four barriers: irrelevant content, lack of abilities, trust and safety, and low affordability.

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