ORC International Launches Employer Branding Offering

New offering focuses on three dimensional view to attract talent and engage existing employees

PRINCETON, NJ--(Marketwired - November 16, 2016) - Global business intelligence firm ORC International today announced its new Employer Branding offering. The strategic offering, which focuses on an organization's reputation as an employer, provides a unique three-dimensional framework to engage existing and potential employees and create differentiation to the external marketplace.

"With two-thirds of organizations finding it more difficult to fill vacancies than a year ago, CEOs are focusing on employer branding to help attract, engage and retain the best talent," said Matt Roddan, ORC International's SVP, Employee Research. "Securing long-term recruitment needs, differentiating from the competition and building brands locally and globally are critical objectives to employer branding and, if done right, could play an important role in an organization achieving their growth ambitions."

The framework itself aligns three key dimensions -- distinct, attractive and authentic -- to create a clear and positive image of an organization's reputation, value proposition and overall work environment. Together, this alignment provides a unique, inside-out and outside-in view of the brand with the goal of further engaging existing employees and cementing the brand in the eyes of potential job seekers. Tactical steps embedded into launching a successful employer brand strategy include:

Map your employer brand potential

Develop your brand story

Activate internally

Share with external world

Critical to success is the collective effort from HR, Recruitment, Communications, Marketing, Customer Insights and Senior Leadership, along with external research and creative agencies to shape the brand and positioning.

Benefits provided from new offering include:

Communicates promise of delivery to potential talent

Makes clear expectations of the organization

Differentiates from the competition

Engages loyalty from the inside

About ORC International

Through true intelligence, ORC International helps the world's leaders to optimise their business today, understand how they can win tomorrow, and realise the future. Our employee engagement and culture experts are specialists in helping companies understand how to attract, engage and retain talent, creating happy, healthy and ultimately successful workplaces. We help leading organisations around the world to understand their people and improve their business performance. For more information, please visit http://www.ORCInternational.com.