Nioxin Unveils New Products to Pump Up Thinning Hair

Nioxin unveiled a new and improved range of styling products for clients with thinning hair to the press at a launch in NYC. Salon owner and thinning hair expert Diane Cole Stevens led the conference which included an editor demonstration where each was invited to try the products on mannequin heads.

"Seventy-eight percent of salon clients are concerned with thinning hair," says Stevens. "However, it is a topic that few people feel comfortable discussing, making it even harder to address. NIOXIN is dedicated to addressing the topic of thinning by advocating positive and proactive solutions and providing stylists, like me, the tools and education we need to overcome barriers to thinning."

While demonstrating on a model, Stevens emphasized that the challenge can be creating volume, making it look denser or caring for fragile hair. "NIOXIN understands that thinning hair needs to be treated differently," she adds. "The completely redesigned styling range offers the latest technologies and ingredients to provide stylists and their thinning clients with the tools they need to realize the fullest potential of their hair."

The products in NIOXIN’s styling collection are designed to be lightweight on hair yet strong on style, delivering results that clients with thinning hair are looking for a finished, full look with lightweight style.

“Thinning hair is delicate, like fine silk, and often needs special care to maintain its soft flowing texture," adds Stevens. "NIOXIN's new stylers uniquely support and maintain the fullness of the style even on very fine and delicate strands, promoting thicker fuller looking hair.”

• PRO-THICKtechnology for fuller, thicker locks: A complex of thickening polymers that deposit forming bonds between the strands creating space that gives a thickening appearance, This technology makes the desired style easier to achieve and results in a visual thickening effect on the hair.

• LIGHTPLEX technology for lightweight effects on thinning hair: A professional technology with polymers and conditioning agents, that provides a lightweight balanced styling without a stiff feeling.

One of the most exciting introductions at the press conference was the emphasis on NIOXIN's long standing commitment to stylist education, creating an educational platform to help the salon professional better address the unique styling needs of clients experiencing thinning. Accordingly, NIOXIN has created three “styling principles” to help stylists care for and style their client’s thinning hair to its full potential.

→ FOCUS ON THE BASE: Focuson blow-drying at the base to create a gentle liftfor a more voluminous look

→ THE RIGHT PRODUCTS: Use of gentle, lightweight styling products is crucial to creating thicker looking hair

NIOXIN also offers ongoing education classes and online seminars, allowing stylists to fully understand the intricacies of their client’s thinning needs from shampoo to styling. For more information on these classes please visitwww.salonprofessionalinteractive.com.

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About the Author:

Maggie Mulhern

Maggie Mulhern, MODERN's Beauty & Fashion Director, is the NYC based Editor and Art Director for Modern Salon Magazine and modernsalon.com. Maggie joined MODERN in the 1980's and has spent more than 3 decades covering the professional beauty industry around the world. In addition to writing articles, Maggie travels globally as a beauty journalist to report on the latest beauty trends, products and techniques. Known for a keen eye, Maggie has judged hundreds of national competitions including NAHA, and international competitions such as Wella International Trend Vision and Goldwell Color Zoom among others. As an Art Director, Maggie is responsible for hundreds of magazine covers and thousands of inside pages and features for Modern Salon and it's sister publications. Among her many professional passions is ARTIST SESSION, the 2 day workshop she founded which offers direction and inspiration to hairdressers interested in learning how to do successful photoshoots. A graduate of Boston College, Maggie is the author of Great Looks (Doubleday) and, in the few minutes of spare time she has left, is working on a book for children that has NOTHING to do with beauty.