We help you win clients

Performance & growth reports

How we help agencies

Audit & Performance Reports

Designed to help you win new business. Cost effective, comprehensive data intelligence package to report on new and existing clients.
White label, comprehensive, 20+ page document designed to cover all the key areas for growth, cutting wasting spend. Our reports include:

Campaign setup

Full AdWords account set up. Everything you need to launch online, successfully, including all tracking and analytics setup.
5 tightly themed campaigns included. Keyword research included. No strict limit on keywords loaded. 3 ads included per keyword. All targeting settings for device and location included.

Our Philosophy

Research

We want to know as much about your businesses products, services, customer data and USP's as possible.

Build

We've been building Display, Search and Shopping campaigns for over 12 years. We've learnt a lot in that time.

Refine

We don't make gut decisions. We let the data decide.

Our Latest Books & Guides

The Guide To Better Product Data

We produced 'The ultimate e-commerce product optimization guide' to help you learn more about:

Google Shopping account optimization Product feed optimization The importance of product titles The importance of unique content How to stand out from your competitors How to get more traffic Driving better ROI

Our History

Josh specialises in large scale Google Shopping campaigns. Feed generation, optimisation, Adwords structuring and management. PPC and account management has been Josh’s speciality for the last 10 years. He generated 500k retail clicks on Black Friday 2016 and generated $300k in revenue from a highly refined Google Shopping setup. Josh’s background is in retail, travel, finance, pharmaceutical and other tough sectors have allowed him to adapt his methods to generate positive ROI across several niches.

Ben specialises in building out highly relevant, highly targeted paid search campaigns at serious scale. PPC and data analysis has been Ben's speciality for the past 12+ years. His coding background allows him to build the tools to implement and scale adwords account quicker whilst following tried and tested methodologies. Co-Founder of a Price Comparison company that has driven over $1 billion in retail sales, he understands the importance of ad content, relevancy, ROI and large scale growth.

Testimonials

Some kind words from our awesome clients

When our initial user acquisition strategy didn’t pan out the way we’d planned, we turned to Josh & Ben at grow.online to assist in getting us out of the hole we were in. Before long we were back on track & exceeding numbers our little startup had only dreamed of - within a few months, we had an optimized PPC program with millions of targeted, product-centric keywords, a CTR & CR that was getting better weekly, a PLA program that was generating roughly 8 million in sales per month and a very happy investor. As I was coming from the affiliate / e-commerce deal industry with very little to no knowledge of PPC, Josh & Ben came in and got us to where we needed to be. Their experience in the industry proved to be the missing piece. The best part, while we were prepared to do so, we didn’t have to fully exhaust our marketing budget to get there. I’d highly recommend grow.online. With their experience, they make a great addition to any marketing team. Whether you’re looking for additional traffic, sales or you just need some minor tweaking of your program, Josh & Ben have shown that they are the right guys for the job. *

Mendy Perlman
Co-Founder and COO of DealTrend LLC

"As a tech-savvy business owner I didn't want to commit to long term contracts or give up complete control of our advertising accounts.
We're quite hands on with the advertising in-house.
I just wanted someone to come in, fix the leaks, and leave us to it! Grow
'Optimisation' did just that for us and within one month dropped our Cost Per Conversion from
£400 to just over £100. As well as cutting costs Josh & Ben left us with golden nuggets of best practices within
Adwords that will serve us for the lifetime of campaigns. We have since used them again for another campaign.
The high value, low commitment offering here is what we really love - kudos for Josh & Ben for creating such a service." *

Joe Davies
Co-Founder at FatJoe

* Disclaimer: All results and improvements are specific to each client testimonial. Results vary from client to client and there are no guarantees every client will see the same results.

Let the numbers speak for themselves

Case Study 1. Black Friday Shopping **

** Disclaimer: All results shown in this case study are specific to the work we did for DealTrend LLC. Results vary from client to client and cannot be guaranteed.

We manage the online marketing for a large US Daily Deals site. Our experience in the UK and North American market started with 6 years of optimised Google Search Ads campaigns, in the retail sector, to use as a baseline. With conversion rates to sale of 4% and a ROAS of 125% average, our three retail clients were happy with our performance. Daily clicks ranged between 50,000 and 70,000.

To expand our opportunity in retail we introduced a new channel via Google Shopping to grow customer acquisition and sales.

Goals

Increase sales

Build / acquire new customers

Reduce experimental spend

Find more relevant users (shopping / sales intent)

Challenges

Both Ben and I have been working in online retail sales and ecommerce for over 10 years now. We’ve seen a few things change over the years, but there has been one recurring problem faced by ecommerce stores and affiliates alike.

“How on Earth do we successfully market a huge product database?” is a question that is constantly running through the minds of even the most experienced marketers and business owners.

When thinking, in terms of Google (that’s our bag really), it can be tough. If it’s organic traffic you’re looking for, that is a huge initial outlay on content and a natural link building strategy. Think… If you’re selling products sold by other retailers, you’re going to need unique content on those products. If you are a reseller, dropshipper or an affiliate; you’re going to be working with generic product descriptions and specifications that have been distributed to all resellers. Unique content is seriously resource intensive, but we’d suggest working on this over time. It’s not something you’re going to get off the ground fast.

Moving on to Adwords (search text ads) we face a different problem. We find it is always the same! Simply put, it’s very tough to create genuine search terms using a product catalogue. Product titles are often long and over descriptive (containing manufacturer name, part number and other unique identifiers), making it difficult to know what to strip out and what to include. It’s also difficult to understand the users intent. When a user is in the market for a particular product, are they going to be searching for specific product titles? Probably not, it’s going to be a broader, more generic search.

Strategy

We were fortunate enough to qualify for an ‘Accelerated Growth Team Account Manager’ (due to our account spend and activity), allowing us access to new Beta programs. The most notable beta, was the acceptance of aggregators and affiliates into Google Shopping. We were given the opportunity to load a subset of our product database (300k products) to a Google Merchant account and allowed to market them, using Google Shopping.

We began by analysing historic sales reports, from the likes of Amazon, Walmart, eBay and Sears - pulling out historic top sellers and seasonal products. We focused on products that had high search volume along with high commision. Due to the fact we were representing an affiliate (very low margins 3-5%) and competing with retailers with much higher margins (20 - 60%) we knew we had to be smart.

Optimisation

By segmenting product groups, by RPC (Revenue per clickout), we could easily track which product categories were performing well. We simply needed to ensure that our cost/conversion was less than our RPC and we were in profit. On a more granular level, we were constantly running product reports and search term reports, ensuring any poor performing search terms or products were removed.

Results**

User acquisition was 60% lower for Google Shopping vs Search Campaigns
Return on Ad Spend (ROAS) peaked at 200%, a huge increase over Search Ads at 125% average.
An Average ROAS settled out around 155% within 7 days of optimisation with more room for improvement
Conversion rate from Shopping campaigns was 3x higher than that of Search Campaigns

** Disclaimer: All results shown in this case study are specific to the work we did for DealTrend LLC. Results vary from client to client and cannot be guaranteed.

Other things to note

Google Shopping set up takes away the pain of product related keyword targeting and expansion. The result is the ability to generate quality sales and engaged users in a much shorter time span.
CPC’s can be slightly higher, especially if the focus is on traffic, however the 3x increase in conversion to sale easily offsets the increased CPC’s
The user data captured allows you to build segmented audiences with shopping / purchase intent much quicker resulting in a lower overall acquisition cost.

ROAS is a simple calculation of total revenue / total cost. It is important to note ROAS was calculated on paid search sales only. Additional benefits for the three retail sites we worked with are acquiring users for future re-engagement campaigns such as re-marketing, email marketing and direct users.

From the Google Shopping results it is clear that Google Shopping in the retail space is

Much easier to set up initially (when you consider product and keyword matching being a common problem for traditional search)
Product catalogs are easier to manage
Catalogs are more logical and has a variety of extendable data allow for better optimisation
Removes the need to find relevant, shopping intent keywords
Removes the need to expand keywords that work
Reduces wasted spend using real data to find good keywords and to optimise
Users engage with shopping blocks on google properties with the intent to buy
Google Shopping blocks are set to expand over third party search providers and potentially the display network.