Writing matters. Thinking matters more.

Pao Huei Brand Book

With Torlone Design

Taiwan luxury condo developer Pao Huei had been a quiet leader in its field for decades, selling its high-end product mostly by word of mouth. Helen worked with Torlone Design to help the client define its unique brand position, then expressed it in Pao Huei’s first corporate publication. The coffee-table-style portfolio and brand book was followed by tagline development and redesign and writing of the Pao Huei website.

“Helen has been integral to the creative thinking for a number of my projects over many years. I can always rely on her for great writing, but more importantly for her contribution of smart, thoughtful ideas. With Pao Huei, we work as a creative team, which yields excellent results and a strong relationship with our client.”