‘High-quality content’ tips from Google’s own style guides

Google has long stressed the importance of “high-qualitycontent” but has provided little, if any, help for those seeking to create it. Until now.

Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content.

Now available:

To put this in context, consider that these documents represent just a few of the many guides Google uses internally. The information provided is not new, unique, original, or even complete. That said, Google’s Developer Documentation Style Guides are an excellent resource for anyone interested in creating the type of high-quality content that users value and search engines reward.

Each guide reinforces the idea that high-quality pages — the kind that rank well in search — are a combination of high-quality code, content and UX.

Of course, these are general guidelines meant for technical content creators and should be interpreted with that fact in mind.

Whatever their original purpose, they provide a window into what factors Google considers essential for high-quality content in general — meaning that marketers and content creators should find these tips highly valuable when undertaking their own projects.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google “Top Contributor” in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features.