Initial Coin Offering is a very popular way of raising funds for cryptocurrency startups. On the one hand, the increased interest to ICOs among investors, be they individual business people or companies, means a huge amount of potential funding for you if things go well. On the other hand, there are some examples of ICO being used for a scam and outright criminal activity, so investors tend to be overly careful when deciding what to invest in. To get their interest, you need to prove that your project is trustworthy, which can be relatively difficult.

In this guide, we discuss how to run a successful ICO, share the list of the most important things to look for during ICO planning, and provide some advice on gaining your potential investor’s attention.