Breaking Bad actor Aaron Paul's latest role is starring in Xbox One ads. In them, he sits on the sofa, and, according to some, turns on strangers' Xbox One consoles. The nerve!

In the commercial, Paul shows off the Kinect voice command features for Xbox One, saying, "Xbox One on." That command is apparently switching on viewers' Xbox One consoles.

Recently, a thread popped up on popular game forum NeoGAF with member MrPressStart saying, "What the fuck.... Sitting here watching tv and the xbox commercial starring Aaron Paul came on. Next thing I know I am reaching for the controller to turn it off."

On Twitter, there are numerous people reporting the same thing—some of which are amused by the situation and others who are not: