I mean nike shouldn't have let delpo go, DELPO is still young,he should get the li ning sponsorship when he gets old lol

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Yeah but he's not winning like he used to. If he had continued to win slams like he did in 2009, Nike would gladly pay him, but he's not, and Li Ning needs a big tennis player and have plenty of money to pay. The amount of money nike makes off of Roger and Rafa's line is most likely so large that they could probably stop making everything else and still make a massive profit.

I am, however, interested to see who they will take next. They lost their seasoned veterans DelPo and Berdych, and they lost their up and comer Dimitrov.

If you'd cared to pay any attention at all these past 12 months you'd notice that I've always carefully distinguished players who matter in terms of marketing from those who don't.

But, you chose to miss and/or ignore that significant distinguishing detail, as you have shown yourself prone to doing on many occasions.

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Nope, I am just not as good as you are to understand those! You are the marketing God.
Why is Raonic less marketable than Djokovic? Huge potential, Canadian with Euro background... And Nike is left now with Federer and disabled Nadal and....Tomic?
Why was Murray "carefully distinguished" from Djokovic when he was clearly to be to TOP player from the UK (huge market)?

You simply keep omitting to explain your genious view on this, and I asked 15 times...

^
And, I noticed that the majority of your replies (to me at least) are edited...
Do you speak out too fast, get too excited to reply, or...you doubt your initial thoughts? Just an observation...

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I re-read then and realise I need to dumb down my English in attempts to see if you might comprehend the actual message and consider a different viewpoint from your own for a change instead of being Mr Know-it-all.

But, I didn't learn engineering so making errors is something I have to live with apparently. Oh the shame!

Nope, I am just not as good as you are to understand those! You are the marketing God.
Why is Raonic less marketable than Djokovic? Huge potential, Canadian with Euro background... And Nike is left now with Federer and disabled Nadal and....Tomic?

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If you need me to explain this then the situation is worse than I thought.

Nike isn't merely "left" with those guys. Is there some magical number which they need to have in order to effectively market their tennis range? No... In fact for many brands one person would be enough. Why do they need to replace anyone who leaves? Perhaps their forecasting shows the market will retrench in the next five years and they're culling the dead wood in their marketing department. Perhaps they did an audit of the value of their sponsored players and decided that some are in fact worth nothing at all - Del Potro for example might have been a money-pit for them with no positive return at all according to whatever method(s) they use to calculate it.

Perhaps they've simply had a change of mindset when it comes to considering they're nearer the end of the Federer era and it's time to start looking for the next big thing. With that, maybe Raonic doesn't fit their criteria for some obscure or obvious reason - such as he already has a clothing deal with someone else and so they wont bother putting much effort into him just for the sake of shoes (especially since he's a relative nobody as yet).[/QUOTE]

Why was Murray "carefully distinguished" from Djokovic when he was clearly to be to TOP player from the UK (huge market)?

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Look, we have no idea what either Murray or Djokovic's deals with Adidas entailed. Maybe it's merely a case of picking the wrong horse - or that Adidas' UK HQ wanted to approach it differently... With the way the media landscape works globally being a local market hero makes you a global star only if you're from a few select countries: namely the US and UK and, to a lesser extent, Germany and sometimes a few other places. Serbia, Bosnia, Croatia etc are basically on par with places like Fiji, Sri Lanka and Gambia in terms of how much the world knows or generally cares about their sporting stars. They have to achieve more to break through to the global media space to any large extent or receive the same level of recognition - a lot more in some cases. Sponsors know this.*

There was no way Adidas could have known Djokovic's results would make Murray look like a pauper a couple of years down the track and so the strategy or effort they put into them at the time was not purely a talent/results based thing. There are other factors they would have considered (including likeability - which Djokovic probably rivalled Murray in having very little of 4 years ago compared to their peers).

*As Murray demonstrated this year - him winning the US Open would have earned Adidas more global PR than any of Djokovic's titles in 2011 did for Sergio Tacchini. Djokovic, for the above "minor country" reason, is at a comparative disadvantage in that respect - something which the biggest brands already know and factor in when calculating the likley ROI for sponsorships.

I re-read then and realise I need to dumb down my English in attempts to see if you might comprehend the actual message and consider a different viewpoint from your own for a change instead of being Mr Know-it-all.

But, I didn't learn engineering so making errors is something I have to live with apparently. Oh the shame!

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That is the difference between engineers and (dumb) marketing guys...as we call them

Don't worry, I still think you are on the smarter side of them...

If you wish, I can write you in my mother tongue, or Czech, or German and see how well would you understand...or, would I need to "dumb it down" as you would say, Mr. God?

That is the difference between engineers and (dumb) marketing guys...as we call them

Don't worry, I still think you are on the smarter side of them...

If you wish, I can write you in my mother tongue, or Czech, or German and see how well would you understand...or, would I need to "dumb it down" as you would say, Mr. God?

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You're hilarious in your self-assuredness. Do they teach this at engineering school or is it part of the induction process for sales reps?

Clearly your gig here is about desperately trying to prove you're the more intelligent person. Czech, German, whatever - changing the topic pointlessly serves only to prove my point that you're needlessly smug. Few, if any, people with experience in branding/sponsorship would agree some of the hair-brained ideas you have about Djokovic's sponsorships. That's the short of it.

That is the key here, not some irrelevant wang-measuring contest over how many languages you can speak.

You're hilarious in your self-assuredness. Do they teach this at engineering school or is it part of the induction process for sales reps?

Clearly your gig here is about desperately trying to prove you're the more intelligent person. Czech, German, whatever - changing the topic pointlessly serves only to prove my point that you're needlessly smug. Few, if any, people with experience in branding/sponsorship would agree some of the hair-brained ideas you have about Djokovic's sponsorships. That's the short of it.

That is the key here, not some irrelevant wang-measuring contest over how many languages you can speak.

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uuupsie...had to edit again...
Think first, then type...

I have not seen anything about Djokovic here, in this thread...
Are you changing topics here?

Next, please
BTW, I told you MANY times NOT to assume things about the others as you are VERY bad at it. Kind of brings down your cool marketing skills... Stick to what you're good at (yes, I do admit you sound like a knowledgeable marketeer...)

I have not seen anything about Djokovic here, in this thread...
Are you changing topics here?

..I told you MANY times NOT to assume things about the others as you are VERY bad at it...

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I was not changing the topic. The ongoing, broader topic is your crackpot ideas about your beloved countryman and his sponsorship deals.

As for assuming things... meh. I've been right more than you would admit. I wasn't assuming anything here anyway, just commenting on your lame attempt to paint yourself as a higher intellect because you speak a couple of languages.

And - as before - edits are for the purpose of clarity. That's why they happen before replies, not after - unless someone was lightning quick.