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Monthly Archives: March 2014

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♥ Little Miss Sunshine is about a dysfunctional family who tried to get their little daughter to get into the finals of a beauty pageant through a cross – country trip in their VW bus.

Social media is no where to be found. No phone (because the family is broke, they want to save money during the trip), no television, no internet
♥ The Social Network is about the life and the path that Mark Zuckerberg took to create Facebook.

Social media is everywhere. Especially internet and the power of programming.

♥ So, how does the two films have something in common? In fact, the common lies in the vast different between the two lives that the characters in the movies experience.
In the movies, conversations are everywhere. But, the difference is there are no deep conversations in Little Miss Sunshine, no serious talkings, no business deals, but everyone seemed so happy. In The Social Network, I can feel the constant loneliness that Mark is experience. He controls how conversations go, open a way for easier connection, yet the mind is so lonely. Who can forget the ending scene when he finally wins over the law suit, and still feel empty inside by repetitively checking his Facebook profile?

♥ What I learn in here is that we should use social media as a tool – A better way or solution for business to connect with customers, or a way that we can voice our concern/ feedback to a product.

In Little Miss Sunshine, the horror behind the show about children beauty pageant is never revealed in public, because there is no social media tool. Children were forced to loose weight, wear high heels, act like adults in order to participate. They are the lost generation. Childhood shall be preserved and treasure. There are no point to force them to grow up so quick for the sole purpose of entertaining the guests (in this case, the adults).

Will this incident be stopped if there are the presence of social media? Or social media is being used as a tool to promote this trend?

At the moment of broadcast in January 2014, there are 1.7 million viewers and mentions about Super Bowl. In 2014, Super Bowl has a record of 112.2 million viewers, proving the success of the game itself and the impact … Continue reading →

Since 2010, the movie industry witnessed a decrease in sales. The market kept gradually decreasing in terms of audience every year. Certainly, it is hard to get the business back to its golden era. That’s when the marketing jumped to solve the problem. A lot of social media platforms, especially Facebook and Twitter, have become the key opponent for the movie industry’s marketing campaign.

According to Pew Research Center’s Internet & American Life Project Post-Election Survey in 2012, a vast majority of social network users are young adults and teenagers. 67% American women aged 18-29 are interested in any social network websites. The percentage of Twitter users are doubled since November 2010, record 16% users globally, followed by 15% users on Instagram, Pinterest and LinkedIn. Facebook has been the largest social network site with 67% all internet users utilize this tool to connect with other people.

Facebook is a luxury site at the current moment. Like Kenyan Interviewee, when asked why she wants to use Facebook, replied “You see, when you don’t have technology it’s like you are in your own world and people are in their other world… It’s like traveling. When you travel you need to learn a lot, if you cannot travel it’s also another way of learning a lot.”

Nowadays, social network is a sufficient tool to connect us to the world. Regarding Facebook, Mark Zuckerberg has created needs and desires to use Facebook social platform. People regularly use Facebook to reconnect with friends, update their status, and send private messages. And the reason for it so popular is that, like the words from one interviewee in Kenya

“And you can use it blog, you can also tell some…something about yourself or what you are doing, then many people access it, yeah. And the chain of friendship so the information goes to many people, because your friend is a friend to some other people.”

Different fields used in online profiles and percentage of users filling them [5]. 1. 93.8% of users disclose their sex. 2. 83.3% of users disclose their hometown. 3. 87.1% of users disclose their high school. 4. 45.1% of users disclose their home address. 5. 59.8% of users filled out the About Me field. 6. 67.8% of users disclose their Instant Messaging address. 7. 83.8% of users disclose their birthday. 8. 92.3% of users disclose their email address. 9. 78.5% of users disclose their relationship status.

According to a report published by PEW Internet & American life project [10]: 1. 55% of online teens have online profiles, 45% of the online teens don’t have profiles online 2. 82% of profile creators have included their first name in their profiles 3. 66% have included photos of their friends 4. 61% have included the name of their city or town. 5. 49% have included the name of their school. 6. 40% have included their instant message screen name. 7. 40% have streamed audio to their profile. 8. 39% have linked to their blog. 9. 29% have included their email address. 10. 29% have included their last names. 11. 29% have included videos.

Social networking sites share the basic purpose of online interaction and communication, but the specific goals and usage patterns change across different services. The most common scenario is based on the use of the participants profile and the presentation of the users network of friends. This approach can stretch towards different directions. The way people share information on these online social networks is very different and depends on the site under consideration. Social network also conducts the way people share information. Such platform like Facebook focuses on college students. Such network try to connect participants profile to their real life identity. Other social network like Friendster tolerate use of real name; such sites create a thin layer of anonymity between real life and online profile.

Most social networking sites encourage the publication of personal and identifiable personal photos. The type of information revealed or found often revolves around different hobbies and interests, but can go to many other different directions, like information such as current and previous schools and employers; private information such as drinking and drug habits and sexual and political preferences and orientation, Relationship information, for example who is the girl friend / boy friend, or spouse etc.

Social media redefines how corporates should conduct business, transcend geography and target audience. Nowadays, a lot of people think that Facebook dominate social network and become the best solution for marketers to promote campaigns, products or business. They may think … Continue reading →

Do you want to appear creepy like the Senator of Pleasantville? This is an example of social media that goes wrong.

Of course not!!!!!

There are different ways to get elected. And these are the rules.

1st: Social media will not get you elected. Social media is a tool. You can use it to spread the message around, create buzz in your community, but you need to make an effort to make it happen.

2nd: You are not Obama. You are you. People usually copy and paste the most successful people around and think that they make an effort. Most successful people (except people who inherit a large sum amount of money) work hard to achieve their goal. It means that the best is in you. Try to be you.

Consider: Why do you use social media? Do you want to receive all political messages? Or you want to receive messages that are related to you and your life? Remember that people don’t spend their time on something that is totally un-memorable. Think of the popular posts and statuses that always get the attention, even though some of them are super short.

Think of your community and craft your message accordingly.

HOWEVER,

Social media is a double edge sword. It can give you attention, both positively and negatively. Especially in political field, every words can turn to be your future enemy.

1st rule: Don’t just spread the message and then…leave. How many of us would do something like this: enter the room, shout out the message and then get out of the room? It is definitely not working in real life. It is absolutely not working in social media platform.

2nd rule: Don’t take every words personally. Especially when you are behind a keyboard. Everybody likes to show off sometimes. When it comes to social media, it comes often more than real life. People say harsh things. One of the fastest way to ruin a political campaign is to get back at your customers. Really!!!! Look at Nestle as an example.

3rd rule: Be a fighter. Sometimes it is always tempting to hand the social media campaign to someone else when things get rough. However, it can get problematic in the future. In such a time like this, have your team support you. Explain the work carefully to your team members and supervise them to do the work.

WHAT TO DO

You do not have to use social media for your political campaign. A lot of people will tell you to use social media, and that social media is the best way to get you to the right position. However, consider the target market first. If the majority of voters use social media, it is not the best to use it in the first place.

If it is your first time to use social media for the political campaign, a great place to start is Twitter and direct marketing.

Image: Remember to give a big smile in the photoshoot 😀

Create memorable hashtags.

Offline: Connect voters online and offline. Providing them phone number and other ways is a great way to connect voters to the campaign.

In 2012, 83% marketers agree that social media is an important tool for businesses. Over 88% marketers want to know more about social media strategy. The analysis from the report shows that the impact of social media on marketing is huge. The important of social media is becoming stronger and stronger. The time for traditional marketing is gone. It is now a time for technology industry.

Most used social media platforms are YouTube, Facebook, Twitter, LinkedIn, WordPress and Pinterest.They are served for one main purpose – to increase the user’s experience, connect people all around the world, help business gain knowledge about customers and vice versa. At this moment, YouTube hold the spot for future plans. 69% marketers increase their use in YouTube in 2013. It seems that the number will keep increasing over the time. Facebook and LinkedIn are two major players in the field of social marketing. There are 49% of marketers choose Facebook to get in touch with the consumers, followed by LinkedIn. However, little does people really think that Facebook pay off the price. The analysis shows that despite a large amount of money and percentage of uses on Facebook for marketing, only 37% people think that Facebook works ❤