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Friday, 17 October 2014

Hungry For Social Media

Food
is often a popular subject on social media channels. Celebratory days such as
National Cereal Day in the US or Pancake Day for Shrove Tuesday in the UK often
trend on Twitter. So it makes sense for food brands and vendors to take
advantage of social media to create and reach a new audience.

Before Facebook and Twitter, food brands, restaurants and even food trucks
would have to rely on advertising and word of mouth to spread the word about
their products and location. The take-away menu has evolved from the sheet of
paper slipped under a door to be found online with social media
integration.Popular pizza chain, Dominos, has embraced social media and created
campaigns that encourage fans to communicate and share their thoughts about
pizza. They have made it easier to order pizza by integrating a button on
Facebook which takes you to their website where the user can place their food
order for pick up, or delivery, from a local franchise. As a reward, Domino's
and their social media agency, created a new pizza called the Spanish Sizzler
and made it available first to their Facebook fans with an order code. Domino's
has also made headlines when a local franchise provided stranded passengers at
Gatwick Airport with free pizza slices while the airport was shut due to
weather just before Christmas. This was a nice touch during a miserable waiting
period that endeared Domino's to fans and attributed to an increase in their
fanbase.

In addition to Facebook campaigns, food vendors, specifically food trucks are
using Twitter to let people know where they will be on specific days. As food
trucks have high mobility and can move around a city at will; they may not be
in the same location every day. By following a food truck's Twitter feed, you'll
never question whether your favourite burrito vendor will be outside the
office. Food trucks can also use Twitter for instant online PR, letting their
followers know about new dishes such as the Dessert Truck announcing,
"Goat cheese is the new black. Introducing goat cheese cheesecake" to
over 5,000 followers. While the food truck phenomenon is primarily based in the
US, in metropolitan areas such as Manhattan and Los Angeles, their Twitter
outreach is a good example of a PR company strategy for food marketing on the
go and will most likely be embraced globally as the use of Twitter expands
around the world.To get more information
click hereammar mohammed social media