Appington Launches Voice-Over Management Platform for Mobile Apps and Games to Increase Engagement, Retention and Revenue by Over 50 Percent

Palo Alto, Calif. – (May 30, 2013) – Today Appington, the world’s first platform for boosting mobile app experiences through voice-overs, is officially opening its service in beta to app and game developers across the globe. In early pilots with popular games like Bingo Bash and Fish Farm, Appington not only proved that intelligent use of in-app voice works, but also that it dramatically drives user retention, engagement and revenue. The company is launching today to prove that the future of innovation in app engagement will be not just seen, but heard. Interested developers can apply here.

Appington’s platform for voice-over audio integration drives user interactions by encouraging users to take specific actions, like using different features or buying virtual goods according to what the user is currently doing in each app or game. The service also provides tools for developers to measure how the addition of audio increases the app’s overall retention and engagement, and as a result, profits.

In early tests with Bingo Bash, the #1 casino app already generating over $70 million in annual revenue, Appington’s voice-over integration resulted in a 32 percent increase in day-one engagement. Another mobile game, Rocket Space, saw its one-day retention lift an incredible 93 percent with the addition of intelligent voice-overs. First session length times rose 57 percent to 44 minutes per average user, and the number of virtual items per user rose an astounding 184 percent. Most recently, Appington generated incredible results for Fish Farm; the app’s average revenue per user (ARPU) rose 50 percent. These results validate the fact that audio is what has been missing from mobile apps and games.

“It’s time that mobile apps and games move out of the ‘silent movie era,’” said Appington CEO Risto Haukioja. “Without audio, the app experience is missing something key, and by optimizing voice-overs, developers can create a powerful, dual-action experience that pulls users in for the long haul. We are thrilled to be able to provide a way for top developers to create more engaging experiences that will help them increase revenue upwards of 50 percent.” Appington makes the process of adding voice-overs into apps super easy for developers. The company helps developers with scripting, hiring talent for the voice-overs and properly implementing audio into the app. The service will run on a freemium model for now, with a monthly service fee that ranges based on variants such as monthly average users.

Appington has been working out of Tandem Capital’s elite mobile accelerator program, which implements its “muscle capital” philosophy to provide early stage mobile startups a unique mix of focused management, support and cash investment.

Developers interested in bringing new life to their apps can reach out to Appington here: www.appington.com

ABOUT APPINGTON:Appington provides voice-over management with a mission to take mobile apps and games out of the ‘silent movie era.’ Mobile developers inject the power of voice into their apps through Appington and have seen significant results in increasing retention (+10-100%) and monetization (50+% increases in ARPU). www.appington.com