With each new type of deal between content creator and carrier, the future of TV as we know it gets murkier and murkier. Earlier this week, Walt Disney signed a long term, groundbreaking deal directly with DISH Network.

At $20 to $30—less than half of what most American households pay for TV—Dish’s internet TV service will target young adults who balk at the cost of most TV subscriptions. They are more likely to cancel their cable service or never sign up for it at all. ”We think there is a group of individuals, 18-to-34-year-olds, who would love to have a lower-cost product with some of the top content out there,” Dave Shull, Dish’s chief commercial officer, told Bloomberg.