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European Marketing Giant GoSocial Purchases Nebraska based PAR Program for $12M

(Zurich, Switzerland)–European digital marketing giant, GoSocial recently announced the purchase of Lincoln, Nebraska based PAR Program, INC for 12 million. PAR Program, Inc, is an innovative Internet marketing company offering unequaled e-commerce services, provides website evaluation, client base targeting, recommended marketing channels and a host of other add-on services. Furthermore, the hallmark of the company is its proprietary software, People Acquisition and Retention (PAR).

PAR is an automated, highly user-friendly system which provides invaluable metrics to marketing departments. According to Jeremy Schoemaker, founder and CEO of PAR Program, the program provides ROI computations, demographic reporting, flexibility, transparency, and customer retention, all of which are all highly desired features which PAR provides with ease. Says Schoemaker, who also runs the popular blog ShoeMoney.com, “I have put my blood, sweat, and tears into this email platform for the last year. I couldn’t be happier that it is under the GoSocial umbrella and look forward to working with them”

This was a worthwhile investment, according to a GoSocial spokesperson, who released a statement saying, “We are delighted to include this awesome e-mail retention tool into the GoSocial family. PAR Program has already proven itself as a second-to-none solution provider in the industry as email marketing platform.”

Email has grown as an integral component of customer retention, helping to individualize correspondence and remove the stigma from the marketing game. Social media, on the other hand, generates the interactive experience customers have grown to expect with the companies with which they do business. By combining both of these key features, GoSocial can now better cater to clients’ needs from both of these angles.

About Go Social:

GoSocial is a global player in the social media marketing industry, specializing in affiliate marketing. The GoSocial organization is represented in USA, Canada, Switzerland, Denmark, Norway, Romania and Mexico and has been working in the online marketing industry since 1999.

About Jeremy Schoemaker:

Jeremy Schoemaker also known by the moniker ShoeMoney on the internet, is making his 4th company sale in the last 7 years. Mr Schoemaker also runs a very popular blog at ShoeMoney.com.

About Par Program INC:

PAR Program was founded by Jeremy Schoemaker in March 2015. Since its launch, it has made a global impact in the world of internet marketing, acquiring over 60 industry leading clients such as Blu electronic cigarettes, BabyAge, Chitika, Top Velocity, and even serviced government programs like Nebraska’s First Time Homebuyer program and many other industry-leading brands.