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A decent website is an essential part of marketing your game. It should be the canonical resource where both players and press can find information about your game. However, it can be hard to keep up with the rapid speed of change in web development when your focus is making games. In this tech talk, we’ll take an in-depth look at how to design and develop a promotional website. We’ll discuss different open-source tools that can help you to build an engaging, user-friendly and performant website for your game or studio. We’ll cover topics like Responsive Design, Static Blogging, Asset Compilation, Content-Delivery Networks, CSS Frameworks and Livereload.

Andreas Zecher is part of Spaces of Play, the indie studio behind exploration game Future Unfolding. He’s also running Promoter, a web service for game developers to track press mentions and distribute promo codes. Andreas has been working as a web developer for over 15 years.