Thursday, June 20, 2013

Freeway Launches San Pedro National Artist Collectors Series for Fall 2013

I haven't known any Filipino who doesn't love music. Whether we wanted to just hum a tune or belt out a song, music will always be a part of our daily lives. And this season, Freeway honors Maestro Lucio San Pedro's 100th Birth Centennial by launching the National Artist Collector’s Series for Fall 2013. Being the 9th National Artist to be featured in Freeway's awesome collections, the brand is just as pleased to pay homage to the great Filipino composer and teacher. And I am just so happy to be part of this special event.

Launched this June, Freeway incorporated Lucio San Pedro's work in their newest collection. The lyrics of his popular lullaby, "Sa Ugoy ng Duyan" (in collaboration with Levi Celerio) and symphonic poem, "Lahing Kayumanggi" is now printed in fabrics of Freeway's line. The event was hosted by Ms. Rachel Alejandro, who graced the audience with Kundiman songs and a special performance by the ARS Noveau Chorale was rendered to the special guests and media friends.

The Lucio San Pedro National Artist Collectors Series is composed of tops and dresses made from satinized twills, matte charmeuse, poplins and knits. These are carefully crafted to flatter a woman's figure without sacrificing comfort by using mostly stretch fabrications. They also made use of floral designs, hand drawn lines and curves that feature San Pedro's masterpieces. And for a simple, yet elegant look, Freeway played on the colors black, white to subtle tones such as beige and teal. The colors are a perfect match to a Filipina's modern beauty.

Here are the clothes that are part of the Freeway x Lucio San Pedro Collection:

To make these pieces stand out more, you can match them with footwears from JANYLIN. I must say that this is one of the Freeway launch that I enjoyed. I can't wait to get these pieces because some of them are perfect to wear in the office.