Enjoy this guest post by SEO professional Ben Sawyer. In it, he covers off how to improve rankings and traffic for Real Estate focused websites.

When running a real estate business, there are a lot of different tactics that you could use to try to generate new customers. While many real estate professionals use traditional methods of marketing like TV ads and radio, many more are starting to focus on the Internet.

If you can successfully build your presence online, you can generate large amounts of highly-targeted traffic to your site every day for free. With the right search engine optimization techniques, you can get this traffic directly from the search engines.

How exactly do you master SEO for your real estate business? Here are a few tips that you can try out.

Create Great Content Regularly

One of the most important parts of the process is creating great content regularly. It’s no longer good enough to write a generic blog post and slap it up on your site. You have to write a very high-quality article that people will actually want to read. It needs to include helpful information that will actually be of use to the people who read it.

In addition to writing great content, it needs to be done regularly. You should consider creating an editorial calendar that you can use to plan out exactly what you are going to write about on different days. Once you do that, you’ll be able to start sticking to a regular schedule for content creation.

Try Split Testing

Split testing is a method that can be very successful when used properly. With split testing, you try out different variables throughout your content to see which ones provide the best results. One group sees one headline, sub-heading, and article, while another group sees other versions of those elements.

This allows you to figure out which version of your content people like the best. By using split testing, you can continually improve your content over time.

Include Things People Want

Google uses over 200 different variables to determine how sites rank in the search engine results. They look at variables that gauge customer satisfaction such as bounce rate, the average time per visit, and repeat visits. Because of this, you should make every effort to include items that people want when they come to a real estate website.

For example, most people who come to a real estate website want to find a home. This means that you need to include a custom home search for people to use. This will help you keep people on your site longer, and get more repeat visitors. At that point, the search engines will recognize that your site is of high-quality and will boost it in the rankings.

Social Media Marketing

In the last few years, search engines have started to pay more attention to social media signals in rankings. When a site gets a lot of buzz on social media sites like Facebook and Twitter, it is usually an indicator of human interest and high-quality.

Because of this, you should spend some time signing up for social media accounts and getting involved with them. You can develop long-term relationships with people who interact with you on the sites. You can even drive them to your site and get more people there because of your efforts.

When you create a new piece of content, do not hesitate to include a link to it on your social media profiles. This will help generate some buzz for your new content, and then people will start to link to it.

When you get more links, the search engines will boost the rankings of your pages even further. If you’ll employ some of these strategies, you should be able to improve the SEO for your site.

Ben Sawyer has been an SEO analyst for more than half of a decade. He has worked for many clients, helping them to improve their online visibility and increase rankings on Google. In this article, Ben shares some of his most successful tips in an SEO campaign for www.arvernebythesea.com, a well known NYC real estate company.