There was a time when a pop star could make a music video and no-one had much more of a reaction than ‘Oh, that’s a nice video to stick on The Box while I make a spag bol for tea.’

But we live in a post Blurred Lines era , which means that our pop videos are now examined more closely. We debate what they stand for, analyse them and we expect them to say something more than just ‘The record company paid for me to come out to Miami for a week and look! They got me some designer clothes.’

Lily Allen’s Hard Out Here kicked it off by parodying Robin Thicke and right up until J-Lo’s recent I Luh Ya Papi asking “Why can’t women objectify the men?” the trend for music videos with commentary shows no signs of abating.

Which brings me to Kylie’s recently released video for Sexercise.

Now I should say that for the first minute of Kylie’s video, I watched, slack-jawed in awe that that was the body of a 45 year old and of the belief that she should refuse to ever wear trousers; that she should do the Tesco (well probably Waitrose) shop in just the tiniest pants she can find in her knicker drawer because she is the proud owner of one of the planet’s greatest bottoms.

I also don’t believe that every music video has to make a statement. Far from it - if they did, the ones that were particularly clever about it would lose their power, plus sometimes in life you just want to watch The Spice Girls screaming at the camera and running down a big staircase in giant boots with no question about what this means.

Of course it’s Kylie’s prerogative too to make whatever music video she chooses to make too but halfway through Sexercise, when the bum shots and the nipples were showing no signs of letting up, it started to make me sad that in 2014, she wanted to make this one.

(Photo: Kylie Minogue / YouTube)

That at a time when the excess of nearly naked women in music videos is being questioned, Sexercise reverts to a dated line-up of thrusting women, Kylie rubbing her own body parts, and some girl-on-girl writhing thrown in for good measure. Is there any doubt about who this video was made to appeal to? Because I watched it with a group of women, and it didn’t seem to be us.

Sexercise is the kind of video (albeit a far better made version) that is normally reserved for dance artists trying to make sure their song rise to the top of the Ibiza club playlists, or artists who are a bit rubbish at singing, but do have quite large boobs, so have decided to play that up instead.

(Photo: Kylie Minogue / YouTube)

Kylie could have used her legendary status to tap into a trend for female pop videos with a voice, or she could, simply, have entertained us in her unique Kylie way. She could even have done the first minute of this video but then taken it somewhere else, in a different direction, one where there wasn’t, perhaps, quite so much inner thigh, and that would have been ok too.

But watching a video which was so gratuitous that there were often straight body part shots which didn’t even feature Kylie’s lovely face felt sad and unnecessary. And distinctly less sexy, actually, than watching her spin around on a dancefloor with a big grin on her face and a tiny bit of bum cheek inching out of the bottom of some gold hotpants.