During my training sessions with non-profits I have noticed that many are not taking advantage of the new web analytics being offered by YouTube. I wanted to write about what you can measure using YouTube Insight, provide tips for improving your YouTube channel, and highlight a few non-profits that I think are doing a great job with their channel.

I think it’s important to know how any marketing initiative is performing, so if you haven’t already, I would encourage you to log into YouTube Insight to see how many people are looking at your YouTube videos. I will show you information such as:

And this last channel is pure brilliance – the channel uses keywords and the organization is marketing it to their demographic – men tend to go online to watch funny videos. You seriously have to watch this video about self examination for testicular cancer. It got picked up by YouTube on “Trend Spotting Tuesdays” and received over 600,000 hits in it’s first 24-hour period.

Non-Profits YouTube Channels with Potential

And here are some suggestions for non-profits that are doing a decent job but could tweak a few things and do even better:

Amnesty International – they could do a better job incorporating their keyword research, start using tags, and label the titles of their videos with frequently searched keywords.