NACS 2008 new beverages and booth photos

The 2008 NACS Show took place at McCormick Place in Chicago from October 4-7, showcasing over 100 beverage companies and their brands. Energy Shots and other supplement-drink hybrids accounted for many of the new beverages at the show. Enhanced waters were another well-represented category.

Talking Rain was busy promoting their enhanced activWater at the show. Packaged in the same 19 oz. container as their Twist and Twist Organics line, the product is 100 percent natural and available in six SKUs including “Revive” – Tangerine Ginger, “Resist” – Pomegranate Berry, “Focus” – Dragonfruit, “Vigor” – Triple Berry, “Power” – Strawberry Kiwi and “Balance” – Black Berry. Talking Rain was the sponsor of BevNET’s coverage of NACS 2008.

We spotted the following new and updated products at the show. Also, be sure to visit our photo gallery of NACS 2008.

• Shotz Nutrition: Will be launching a Pomegranate flavor to its existing shot lineup which currently includes Orange Rush, Grape Blast, Lemonade Lightning, Watermelon Rush and Team Realtree Camo Fruit Punch.

• VBlast!: eight SKU enhanced water where the vitamins are stored in the cap until it is twisted. Launched by New York Spring Water, the company also released AquaHimalayan Mineral Enhanced Water.

• Vitamin+Fiber Water: From Sugar Bowl Bakery, the brand has been reformulated along with new packaging and relaunched with more than 7 grams of fiber in 6 SKUs including Guava Groove, Pure Tranquility, OrangeUHappy, Mellow Mango, Pomehydrate, Lychee Luv, Peach Ecstasy.

• VPX Sports: Has launched three new product lines including Meltdown, Muscle Power, and Bang – a new liquid creatine water.