Wednesday, August 4, 2010

Tomorrow, Thursday, I will be presenting as one of the speakers at the IDSA (Industrial Design Society of America) national conference.

This year at the conference should prove to be as exciting as ever because the theme is focusing on Do-It-Yourself Design (DIY Design) and whether it is a threat or an opportunity.

Of course, we wouldn't be in business at LM if we thought that it was a threat, but that also requires some explaining and a humble ear to listen to other points of view.

As a preview for the Vision Blog's readers, I will highlight the three topics that I am planning to cover tomorrow on stage. Feedback, is, as always, welcome.

1st: The evolution from Crowdsourcing to Co-creation. One of the Conference's 6 major discussion topics is "Crowdsourcing" and the focus will be to dissect the victories and failures in this new field. We are going to try to further the discussion by exploring how, for LM, there has been less "sourcing" and more collaboration.

2nd: The 3 major successes (and soon 4) on the Rally Fighter project where we have moved full circle through the co-creation mill. a) the Car itself, b) the side vent on the quarter panel, c) the skin competitions.... and soon d) the interior inspiration. These successes are the proof in the pudding of our way of designing and creating, and they will speak for themselves, I expect.

3rd: The Future of DIY builds and Mods at LM's first microfactory. What would a talk be today without highlighting America's first ever automotive micro-factory, where customers come to build there own car? We just opened the doors in Phoenix to the tune of 400+ guests, now is the time to talk about what it means....DIY will never be the same.

Guaranteed there will be more to discuss and to fill in, but join us as we take on the challenge of "Threat or Opportunity" in Portland this summer. It is guaranteed to be lively.

19 comments:

The question that asked if crowdsourcing a car was possible has been answered by LM. The dream is no longer a dream and LM is here to stay, may the revolution continue. Success will breed more success for LM.

Great slides - should be an interesting discussion. One comment on the first slide - Do individual contributors always have to go though the company and the product to reach the customers? Wondering about that solid white border... What about the subset of contributors that are also customers - perhaps in the future they may organize and innovate on design ideas out of company's forums - car enthusiast clubs do this a lot with aesthetic mods at car shows - an individual will innovate and sell back to only a subset of the group for control (e.g. Badge for LM Swift members only).

Great interview with Austen. Looking forward to seeing how the next chapter of the IDSA begins to unfold. Like the man says, it was there when we were students and lets make sure its there when we retire... BTW, what designer "retires" ??? To see more info please visit http://essayhogwarts.com/term-paper/. :)

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