James Sutton (Bloomtrigger)

Business Description

Bloomtriggeris pioneering a new, visual model of online fundraising to empower people to protect rainforests in a simple, affordable, and creative way. The business supports local forestry communities on the ground by promoting sustainable development and environmental awareness. Deforestation accounts for approximately one fifth of global carbon emissions, one of the primary causes of climate change.

James Sutton of Bloomtrigger

The bloomtrigger project aims to raise £100M to protect one million hectares of the most biodiverse rainforest on the planet. Bloomtrigger enables individuals, businesses and primary school children to help protect their own part of the rainforest. They sell a virtual currency called 'blooms' and one bloom (which costs 50 pence) will help to protect approximately 50m2 of forest.

Elevator Pitch Video

You can watch James' elevator pitch video again in the video player in the top right-hand corner of this page.

Inspirational Quotes

There are a lot of people out there who can actually help like Shell LiveWIRE, Scottish Enterprise and PSYBT who helped me start up. There’s lots of great advice out there, you just need to find the right people to talk to and you can make it work for you.

Business in the low-carbon and sustainability sectors in particular face unique challenges and need funding partners that take this into account. That’s why this year, we launched the Access to Finance Navigator – an interactive, digital database to help small and medium-sized enterprises (SMEs) identify funding opportunities in the low-carbon, cleantech and sustainability sectors.