All it takes is one car to change the history of the automotive industry. Consider the 1932 Ford V8. Its launch created the American hot rod subculture. Sometimes called a street rod, a hot rod is a classic American car with an oversized engine customized for speed. The term “rod” refers to the connecting rods […]

Bill Harrah loved to drive fast cars. He’d figured out how to travel between his Reno and South Lake Tahoe locations easily and quickly with the original 1969 Jerrari he created. After all, this combination of a Ferrari 365 GT 2+2 with a Jeep Wagoneer posted a top speed of 125 mph in a Road […]

Bill Harrah collected cars. He also owned Harrah’s Hotel and Casino’s, Harrah’s Automobile Collection (H.A.C.), and Modern Classic Motors (MCM). He formed MCM to sell three specific car makes Ferrari, Rolls Royce, and Jaguar. As the US West Coast Ferrari distributor, MCM granted a dealer license to Brian Burnett and Richard Rivoir to start Ferrari […]