The National Courtesy Campaign was launched on 1 June 1979 by the then prime minister Lee Kuan Yew. The aim of the campaign was “to create a pleasant social environment, with Singaporeans considerate to each other and thoughtful of each other's needs”.

Singa the Courtesy Lion (also known as Singa the Lion or Singa) was introduced to the public in 1982 as the official mascot for Singapore’s National Courtesy Campaign (NCC). In his role as courtesy mascot, Singa has appeared in numerous publicity materials, souvenirs ...

The Keep Public Toilets Clean campaign series was launched by the Ministry of Environment (ENV) in July 1983. Held in the same month as the National Courtesy Campaign (NCC), the public education programme was started with the aim of promoting good public toilet ...

The Road Courtesy Campaign launched by then Deputy Prime Minister Toh Chin Chye on 10 September 1966 is the first national campaign to try and instil more awareness of road safety in all road users. It marked the start of a sustained effort in Singapore to bring ...