Monthly Archives: June 2018

COPYWRITING LIKE THE MASTERS (For BIG Profits)

How many times have you said ―Great ad, only to quickly forget about the product or service? Many agencies and marketing firms want you to believe that creative, edgy, even risky advertising works, that advertising is about getting people interested in the ad first. This isn‘t true. People don‘t buy ads. They don‘t even really […]…

Write and Gain Attention

If an ad fails to gain attention, it fails totally. Unless you gain the prospect’s attention, he or she won’t read any of your copy. And if the prospect doesn’t read your copy, he or she won’t receive the persuasive message you’ve so carefully crafted. There are numerous ways to gain attention. Sex certainly is […]…