Looks like a carefully posed production shot. Polish the object car, get a few extras to stand around looking casual, open the tailgate of the car on left, pick a fairly short depth-of-focus, wait for sun or build an expensive lighting rig.

Or, happen to be passing the right place at the right time and get a nice grab where everything just happens to work.

Where did you see it? If it was an Audi ad, then Option One. On flikr, possibly Option Two.