RobGuenette

CEO, North America

The best way to understand the needs of a client is to walk in their shoes – and that's exactly what Rob did prior to joining TAXI. He was with Unilever for 14 years before moving to Molson in 2000 as a brand VP and later as VP Global Advertising Director. At both companies, Rob helped each win Marketing magazine's Client of the Year award.

At TAXI, Rob combines his passion for advertising, design, and the arts with what he calls a “blue collar” management style. A profile in Strategy magazine described him as “the most outspoken and successful evangelist for making advertising that has attitude.”