Sheila Fleet

The challenge

Sheila Fleet is a manufacturer and designer of high end jewellery and has four stores based around the UK. David Lloyd was a natural fit for the brand as 79% of health club members say they will pay extra for quality goods.

What we did

An annual 6-sheet holding, near their Glasgow branch allowed Sheila Fleet to communicate with an affluent, high earning AB audience who are likely to treat themselves, or a loved one, to designer items, and stay front of mind all year round.