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Summary

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Table of Contents

Part The First: Architecture Of The Mind

In Which the Wizard Examines the Question: ``What Makes People Think the Way They Do?''

Speaking Worlds into Existence

12

(2)

Perceptual Realities

14

(2)

Time and Perceptual Reality

16

(2)

Will You Ever Face Reality?

18

(2)

Reality Begins with Imagination

20

(2)

Left, Right, Left, Right, Left, Right

22

(2)

Music, Math, and the Mind

24

(2)

Dual Movie Screems

26

(2)

Invisible, But Real Nonetheless

28

(2)

Waxing Woo-Woo

30

(2)

Dimensional Realities, 2, 3,. & 4

32

(2)

One Is the Only-est Number

34

(2)

Four Kinds of Thought, Three Kinds of People

36

(2)

Carolina on My Mind

38

(2)

The Duality Principle

40

(4)

The Neurology of Branding

44

(2)

Why Do My Fingers Know This Song?

46

(2)

Will You Photograph or Paint?

48

(2)

The Tollboth on the Yellow Brick Road

50

(2)

It's Party Time

52

(2)

Below Deck in a Storm at Sea

54

(2)

Psycho-Myth No. 9

56

(2)

Same Whiteboard, Same Trainer

58

(2)

Did Your Veledictorian Get Rich?

60

(2)

But to Be Fair

62

(1)

Getting to Know Yourself

63

(6)

Part The Second: Tools For Profitable Persuasion

In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect

Business Problem Topology

69

(3)

Parallel, But Unlrelated

72

(2)

Quick Miracles

74

(2)

How to Make Business Morphine

76

(2)

Mitigating Morphine's Danger

78

(2)

How's Your Gravity Well?

80

(2)

Share of Voice

82

(2)

Impact Quotient

84

(2)

Share of Mind

86

(2)

Personal Experience Factor

88

(2)

Market Potential

90

(2)

The APE

92

(2)

A Coiled Cobra Called ``Statistics''

94

(3)

How to Facilitate Brainstorming

97

(1)

What We Say vs. What We Do

98

(2)

Hmm

100

(2)

BrandingBrandingBranding

102

(2)

Frosting

104

(2)

Seussing

106

(2)

Being Monet

108

(2)

Power Monet

110

(1)

Sneak Past the Security Guard

111

(3)

Lists, Steps, and Rules

114

(2)

Frameline Magnetism

116

(1)

Being Perfectly (Robert) Frank

117

(2)

A Higher Level of Order

119

(2)

Glimpsing Chaos

121

(5)

Part The Third: Charting Your Destiny & Dreams

In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends

The Beagle in Your Brain

126

(2)

What Are You All About?

128

(2)

Dreams and Contentment

130

(2)

Will You Succeed by Accident?

132

(2)

Are You the Average American?

134

(1)

The Ear Is for More Than Listening

135

(1)

Look Out the Other Window

136

(2)

``This Is My Back''

138

(2)

Which Buffett?

140

(2)

Moonshadow Medicine

142

(3)

Big Questions, Little Answers

145

(3)

An Old Mustang Revertible

148

(2)

Personal, Permanent, & Pervasive

150

(1)

Dark Water, Strong Current

151

(3)

``. . . a Doctor or a Lawyer''

154

(2)

Stray and Random Thoughts

156

(2)

Experience Must fire Be a Verb

158

(2)

Wonkus Is as Wonkus Does

160

(4)

Part The Fourth: Wizards At Large

In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded