Blog Dedication

Tuesday, May 15, 2007

Book Club Gets "Sticky" in Round #3!

Book Club is back with a 'sticky' new round and a hot new read. Did I just say we have a "hot and sticky" segment? Hey, if it gets you kids reading and sharing ideas then this host is doing her job. For those of you new to our Book Club, welcome aboard. And for those returning for a third round, welcome back...

Made To Stick explains why some ideas survive while many others die. But that's not all: the authors have deconstructed why ideas that weren't driven by revenue goals, like urban legends and fables, have amplified across social groups and over many generations to teach us how we can get our messages right, er, stuck. It's an eye-opener and funny, to boot. So hot, sticky and funny...got all that?

Group Review for the book will begin Tuesday, June 12th so, get ready to read, chat up the author's sticky system and, wait...did you hear that? Who's cutting-in on my post? Oh, it's word from our authors. Let me be a gracious host and hand this over to them for a minute:

"Our passion is ideas and what makes them stick, so the opportunity to join a group of connoisseurs in the marketing community to banter about ideas via the MarketingProfs Book Club, well...it's going to be a heck of a time! It's kind of like turning a group of physicists loose in a particle accelerator." I don't know about you guys, but I haven't been let loose in a particle accelerator before. Hey, I'm game for anything that shakes it up a bit.

Check out the author's Q&A here and mostdefinitelygogetyourfree bonus (it's rightfully yours, after all). Seriously, the bonus is worth this segment alone...a heaping HUGE (!) thanks to Cam Beck for his thoughtful and thought-provoking 8-page analysis of the book's core themes.

Um, what are you waiting for? I given you hot, sticky, funny and a darn particle accelerator...do I need to get those "sticky guys" back over here? I'll do it you know, get on over there!

P.S.: If you are new to my blog and are wondering that the heck this banter over (sticky!) books is about, you can go here for info. on our current segment and here to sign-up (but if you've already signed-up for the Book Club you don't need to sign-up again and yes, you're eligible for a free book).

Tags:
Chip Heath, CK, Dan Heath, Made To Stick, MarketingProfs Book Club

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Good choice, CK. This will give many of us the chance to have a conversation about what we learned by using the principles outlined in the book. I know many of us have read and posted about it extensively.

CK, in retrospect I wonder if 50 signed bottles of tequila might have served the book club discourse better than the books? Just an idea for the suggestion box. Looking forward to talking with people who can come up with better metaphors than the particle accelerator thing...