Michael the Brave founded Ploesti city in 1599, once with the concentration of the troops, which, in the fall of this year, passed in Ardeal. The places were familiar to him through the richness of the game and the fishing. He has even built courts here. Michael the Brave has chosen this point for the gathering of the troops, considering both Teleajenului road and the possibilities of rich and cheap provision in that place where the plain, the hill and the mountain meet, with their different products and where the crossroads of the important roads may facilitate the exchange of goods."

The city with the most important contribution to the formation of the gross domestic product second only to Bucharest, it concentrates many important shopping and industrial centers. Its main advantage that led to its economic development is the proximity to the Capital. The development of the real estate market in Ploiesti is in full swing, and the boom of the retail and industrial segments will continue to generate the same trend for the office and residential space market.

Ploiesti city, one of the biggest cities of Romania and the capital of the Prahova county, is located 60 kilometers away from Bucharest, close to the Dealul Mare - Valea Calugareasca winegrowing region and has direct access to Valea Prahovei, the most important alpine tourism area in Romania. The current surface area of the city is almost 60 square kilometers.

Economic life of one of the most important Romanian cities
The city witnessed a strong industrial and commercial development once the oil deposits were discovered in the nearby regions and started being turned into cash. One thing to be noted about Ploiesti's economy is the flaws in its services and the dominance of large and very large companies to the detriment of medium-sized and small manufacturing companies. The oil business turned the city into a strong industrial center early on; this is where the first refinery in the world was built. Romania was a pioneer in the oil industry through Ploiesti. Because the city was the biggest oil producer in Europe, it got nicknamed "Black Gold Capital". Ploiesti is the most important city in terms of industrial production, second only to the Capital. The main fields are chemical industry, textile industry, and tobacco industry. As Ploiesti is located so close to Bucharest (having access to the National Road 1, Bucharest - Ploiesti-Brasov - Sibiu-Alba-Iulia - Cluj-Napoca- Oradea - Bors) and has production facilities and skilled labor, foreign investments in the area increased. Unilever, Interbrew Efes Brewery, Timken, Coca-Cola HBC, British American Tobacco and Lukoil are just a few foreign companies that have already opened a representative office in this city.

Real estate market of Ploiesti
The homes in Ploiesti were mostly built more than 15 years ago. Local authorities are now in talks with the authorities of the surrounding towns to create the Ploiesti Metropolitan Area. The projects to improve infrastructure include rehabilitation and expansion of the sewage network for 35 streets of the city (70% of the city is already serviced by the sewage network) and starting an environment protection project, which will be carried out over seven years (2007-2013). The development of the real estate market in Ploiesti is in full swing, and the boom of the retail and industrial segments will continue to generate the same trend for the office and residential space market.

Insufficient office space
Supply of office space is very low on the market of Ploiesti compared with the growing demand, driven by the dynamism of the city. This shows in the quality of the space offered, although demand for modern offices is high, there is no Class A building yet, and important projects are yet to become available. The slow pace of delivery of office buildings in Ploiesti has caused modern space to account for less than 20% of the total office space in the city, with most of it being actually renovated or converted buildings to be used for offices. Some of the offices are even located on the ground floor of apartment buildings or in renovated apartments and villas. Modern Class B buildings are concentrated in the prime central area of the city, between the Gheorghe Doja Blvd and Republicii Blvd. Even though attempts have been made to utilize the buildings in Ploiesti as best as possible, the occupancy rate of such space is approximately 90%. The first Class A office building in Ploiesti is scheduled for delivery next year and will put about 13,000 square meters on the market in the center of the city, at the intersection of the Republicii Blvd with Maiorescu Street.

Prices on residential segment have gone through the roof
Demand for homes maintained high last year compared with the existing supply, which led to an increase in prices by an average of 40% over the past year. The development of the residential segment in Ploiesti took off once the National Housing Authority started the 9 Mai complex for young people, which comprises 72 apartments. This will be complemented by the 33 U1 apartment building (32 apartments) on the Ion Maiorescu Street. The highest growth on the residential segment was registered in the north of the city, in the Albert area, where most new projects are concentrated. In the same area, a large project is in development in the Carino district, through a public-private partnership, which will put approximately 700 homes on the market upon completion.

Retail is Ploiesti's jewel
The Ploiesti market of retail space is very well developed, with the proximity to Bucharest and the National Road 1 turning the city into an attraction for international retailers. Almost every big name is already present in Ploiesti: Metro, Praktiker, Intermarche, Billa, Carrefour, and Bricostore, most of which are concentrated around the National Road 1 towards Bucharest. Ploiesti has had Piata Victoriei, a two-level shopping complex with over 4,500 square meters of space in operation since 2004, which uses a Primavara supermarket as its anchor. The segment of shopping complexes expanded last year with the opening of Grand Center Ploiesti. The mall was created by connecting two already existing centers, Omnia and Galeriile comerciale, through a walkway on the second floor. Winmarkt invested almost 9 million euros in arranging this mall, which became the biggest shopping complex on Valea Prahovei. Located in the center of the city Grand Center has a 9 level parking lot, with more than 400 parking spots, and a lettable area of 25,000 square meters. Other significant entries on the retail market of Ploiesti last year were Kaufland (at the intersection of Soseaua Vestului and Gh. Gr Cantacuzino Street) and Selgros (West of the city at the exit to Targoviste).

Industrial is the economic foundation of the city
Being the city with the biggest contribution to the formation of the gross domestic product after Bucharest, Ploiesti is one of the highlights of the country in terms of logistic space developers, as well as for those that invest in production facilities. The industrial operations of the city are many and varied (petroleum, machinery construction, construction materials, chemical industry etc.), with the city being surrounded by industrial zones. The Beltway, which surrounds city entirely, and the easy access to the National Road 1 are the major advantages of Ploiesti. The supply of modern logistic space in Ploiesti is rich (about 150,000 square meters), in addition to an impressive stock of industrial space. Out of these, Ploiesti Industrial Park is the second largest industrial park in Romania, takes up 137 hectares and has contributed a great deal to the economic rebound of the city in its four years in operation. One of the most important clients of the park is Kaufland, which built an impressive logistic center here that takes up 100,000 square meters. The managers of the park are considering developing new projects inside it, such as a residential area that will take up 7.5 hectares and will contain a mix of public housing and luxury housing, a 3 star minihotel that can accommodate 70 people and will be located on the National Road 72, a business center and an exhibition center, Expo Prahova, which is intended to be the biggest and most modern of the region. Another industrial complex, though smaller, is the Dibo Industrial Park, located along Ploiesti's Beltway, close to the Negoiesti and Brazi communes. This park takes up 9 hectares and is a Belgian investment worth approximately 15 million euros. Its core business is to rent industrial facilities and approximately 1,200 square meters of office space.

A new Horizon of living has landed in Ploiesti.
Now that an Evocasa project is being built in Ploiesti, you can forget all you know about real estate and get used to a new standard of living.
Evocasa Orizont is a unique neighborhood, a modern, upscale residential project right outside the city, that is designed to meet the daily needs of you and your family.

Evocasa Orizont is simply a beautiful place to live; two main boulevards, piazzas, green grassy areas and landscaped gardens are everywhere in this wonderfully located community, in addition to a unique recreation center with a concept spa, private club and much more. 1000 units are being built here, where you can choose between a family villa and a wide range of spacious apartments in low-rise buildings. Our designers spared no effort and carefully planned every inch of the project to meet all the highest European standards of design, both exterior and interior, with only one thing in mind: your comfort and quality of life.

Evocasa Orizont sets the stage for a bright future for you and your family.

Ploiesti Residences will create a unique lifestyle concept for the city of Ploiesti. Hi-rise towers with approximately 250 residential units, above an arcade of high-quality retail space – right in the center of the city, with striking architecture that will form a new landmark in Ploiesti. The project’s Evocasa brand name and launch date will be announced soon, as will details of the project’s second phase (more than 100 additional units) on an adjacent site.

CARINO TOWER is located at the corner of Republicii Blvd., one the main arteries of Ploiesti, (the continuation towards the North of Independentei Blvd.) and Ion Maiorescu Street.
The project has a very good access from Eroilor Square onto Republicii Blvd. The future office building is, at the moment, the largest office premise announced on the local market, with approx. 10,000 m2, displayed on 11 floors.
The Project shall be offer the business community of Ploiesti a Class A Office tower which currently does not exist in the city. The Project shall high standard facilities and finishing, it shall provide efficient floor plates (having 800 sqm – 1,000 sqm), shall benefit of good natural light, flexible partitioning and an efficient usable area/built area ratio.
The Project shall also offer contemporary design and architecture, at least 2.7 meters clear height between finished floor and finished ceiling, sufficient number of parking spaces, attractive location and good accessibility by car and public transportation
The Project shall enjoy excellent visibility and exposure; easy access from any corner of the city either by car or by public transportation.
The business environment already formed in Ploiesti city center creates a synergy with this Project that is very attractive for tenants.http://aura.websplanet.com/apage/19724.php

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In Ploieşti, we believe that shopping is the best experience that money can buy. By the end of this phrase you will be convinced that this is the truth.Tiago Ploieşti is here. Make the most of it!

Comprising a total size of 9 ha and an opening of 137 meters to DN1, with a relatively rectangular shape, the site of Tiago Ploieşti has an excellent location in terms of visibility:

* On the left side of DN1, towards Braşov
* Across the street from Carrefour
* Next to Bricostore
* There are empty plots of land to the north and south of the site
* Access on DN1 from the eastside (Bucharest - the rest of the country)
* Access to the west, on the connection road between DN1 and the city ring road.

In Ploieşti, we believe that shopping is the best experience that money can buy. By the end of this phrase you will be convinced that this is the truth.Tiago Ploieşti is here. Make the most of it!

Welcome to SSC macrosu !

__________________

"The best way to predict the future is to invent it." (Alan Kay)

"If you're going to be thinking, you may as well think big." (Donald Trump)

"Respect yourself and others will respect you." (Confucius)

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Ploiesti is located approximately 60km north of the Romanian capital, Bucharest in southern Romania and is the administrative city for the County of Prahova.

The city has seen a considerable amount of inward investment from foreign companies including Yazaki, Unilever, Cameron, Lukoil, Petrom and BASF. The centre is located in the NW of the city at the junction of two major roads, the DN1 and DN1B. The DN1, which is part of the European Corridor 1, links to Bucharest and Brasov, whilst the DN1B links Buzau and East and North East Romania.

The area currently comprises a number of retail anchors including Carrefour, BricoStore, Praktiker, Metro and Baumax which is to be further enhanced with the development of new residential schemes such as Irish Town, Carino and Flora.

Westhill Mall, Ploiesti is a state-of-the-art landmark development of retail and leisure centre facilities made up of 109,000 m˛ of gross lettable area. The project is being jointly developed with a UK AIM listed fund and is one of the largest and most exciting projects in Romania and due to start on site in April 2008.

The destination centre will provide the following:

* Retail, leisure and entertainment premises over three levels;
* A large and diverse retail mix including food, clothing, footwear, electrical and furniture/ homeware products
* Significant leisure and family entertainment area located over the upper levels and comprising multi-screen cinema, bowling, food court and games area
* Multi-storey car parking provisions

About Ploiesti

* Ploiesti is the county capital of Prahova County and has the highest population of any county in Romania (827,512)
* Ploiesti is the 9th largest city in Romania and has a population of 233,699 (July 2005)
* 1 million people live within 1 hour’s drive of the scheme with almost half the potential catchment area population living within half an hour’s drive
* Diverse local economy benefiting from the arrival of further inward investment
* Increasing salaries in Prahova County
* Total retail expenditure available in the catchment area is forecast to rise to €2.8 billion by 2013

The city of Ploiesti is historically known due to its oil industry. Although very far from the glamour of Texas oil companies, most of the extraction and refining used to take place in this area. Nowadays, things have slightly changed – the oil companies took a back seat (although business is still blooming for them) and a new wave of international companies settled at the outskirts of Ploiesti, from Coca Cola to British American Tobacco; recently InBev opened a production facility in Ploiesti (you might have not heard of the name, but surely had the pleasure of one of their products - Stella Artois). Why the interest? Because Ploiesti is well located – slightly cheaper prices than Bucharest, easier access for cargo trucks, and you can get to both the capital (55 km) and the mountain resorts (Sinaia is about 65 km away) within one hour. And, although the Otopeni/Henry Coanda airport is 45 kilometres away, due to the traffic, you might get there quicker than somebody leaving the capital. To summarise, Ploiesti is likely to become for Bucharest what Reading became for London over the past couple of decades.

After the increased interest for large commercial companies, the developers now follow suit with residential projects. One of these is Evocasa Orizont (as you might have guessed, ‘orizont’ is Romanian for ‘horizon’), currently being built on the outskirts of Ploiesti; don’t be put off by ‘outskirts’ – the city is rather small (22 square miles, with a population of 230 thousands. The project is relatively large, at least when compared to the size of the city: 120000 sqm and 1000 apartments and villas, priced at 120 million euros.

Prices are slightly on the high side too; the cheapest (studio) flat costs 84000 €, and that’s without the VAT. However, prices of larger apartments and houses are not going too far – a three-bedroom flat costs 150000€ + VAT, and the prices of villas start from 190000€ + VAT. Unfortunately, the website of the project is rather cagey about the actual details of each unit, which is why the only publicly available figures are from the media articles presenting the project.

When will Ploiesti Evocasa Orizont be ready? You might have to wait just a bit for that. The project was officially launched only a few days ago and will be completed in four years time. However, the first 118 flats and 35 villas will be sold through Coldwell Banker Meridian in two years time.

Perla Ploiesti Mall,
Ploiesti’s first mall of international standards, will be the largest in Prahova county with over 28,000 square meters of net lettable area. The design is based on a concept that integrates modernity and functionality successfully combines retail, leasure and service activities.

Construction is expected to be completed in autumn 2008. Perla Ploiesti Mall is based on the well know concept of a 2 storey mall with some specific activities located on the third level. A lively social environment is anchored by a supermarket, a 6 screens multiplex cinema, casino&bowling, an electrical store and fashion stores.

A booming area with a great perspective After 1989, Ploiesti experienced rapid economic growth due to major investments from foreign companies, including Lukoil, Unilever, Coca-Cola, Interbrew and British American Tobacco. Ploiesti, the capital city of Prahova County, is located 56 kilometers (35 miles) north of Bucharest and has a total of 232,452 inhabitants (according to the 2002 census), being the ninth-largest city in Romania. Ploiesti is an important railway centre linking Bucharest with Transylvania and Moldavia. Ploiesti is also a developed textile-manufacturing centre. In addition, the city enjoys a flourishing processing industry that includes four oil refineries linked by pipelines to Bucharest, the Black Sea port of Constanta and the Danube port of Giurgiu.

Great location, great start
Perla Ploiesti Mall is located in the northern part of Ploiesti, within an area that has an already proven retail track record. Perla Ploiesti Mall enjoys a great location, situated on the exit roads to Brasov and the nearby of Ploiesti western ring road.

The 6 hectacre site of Perla Ploiesti Mall is positioned approximately 3 minutes away from the heart of the city and approximately 2 minutes away from the last booming residential developments of Ploiesti. Around 160,000 inhabitants will benefit from Perla Ploiesti Mall within only a 10 minute drive, while the centre’s catchment area counts around 450,000 inhabitants within a radius of 25. The shopping centre can be easily reached by public transportation including the bus line no 1 and a maxi-taxi network, which connects the site to the centre of the city.

Perla Ploiesti Mall will create a new shopping and leisure destination in Ploiesti and its surroundings, by harmoniously blending the 120 shops in the retail zone with the entertainment activities for leisure.

The centre of shopping and entertainment
Perla Mall will be conceived so as to meet all the demands of customers: it will be anchored by a supermarket, a 6 screens multiplex cinema, casino & bowling, an electrical store and the best of local and European fashion stores. In terms of design, Perla Ploiesti Mall will offer generous spaces in the modern architectura approach, creating a unique naturally-lit and fluid environment, with enticing areas flowing from to the other.

The 28,000 square metre of Perla Ploiesti Mall is distributed mainly on the ground floor and first floor, plus some leisure functions on the third level. At the ground level and the first level, the customers will discover an exciting retail universe. Also, a number of excellent restaurants and cafes are scattered throughout to tempt shoppers and ensure that all possible tastes are catered for. The entertainment units and the food court are accommodated on the 1st and 2nd floor. While their parents are doing their shopping, the children will be thrilled to spend their time in the playground especially designed for them, in Kids Land at the 2nd floor. Whether choosing to spend time shopping, browsing, dining or playing, Perla Ploiesti Mall has everything!

Perla Ploiesti Mall will be the largest shopping centre in Ploiesti with over 28,000 square metres of net lettable area displayed on ground floor and 2 levels and comprising a supermarket, a 7 screens multiplex cinema, a white and brown goods store, a fashion anchor and a variety of ever 100 shops, restaurants and entertainment units.

Facts and Figures
The 120 shops, housing international brands as well as strong local and regional retailers will be distributed both at the ground floor and the 1st level. In addition, spread out on the ground and first floor, various coffee shops and eateries will tempt customers to take time out during their shopping sprees.

At the 1st floor, a food court with a capacity of 600 seats, gratifies all tastes by offering a large array of national and international dishes. In addition, at the 1st level the multiplex cinema with 6 halls will create interest for the movie-lovers. The leisure and fun amenities are supplemented at the level where the casino, bowling and the fitness centre are located. For customers arriving by car, Perla Ploiesti Mall will provide over 900 parking spaces on the surface, distributed around the center.

W-GO Group started its activities in European retail real estate market with the establishment of the Hungarian office in 1999. The main shareholders are 2 property and retail developers with over 25 years experience in the international real estate market.

Company profile
The total value of the group’s investments in the last 7 years counts a total of 40 million Euros. Nowadays, the group is present in 3 European countries and other in 7 other countries outside Europe. W-GO Group mission is to provide its customers with the highest level of services available on the world market on reasonable prices and to offer tailor-made services to its partners thus contributing to their satisfaction. W-Go Group’s investments in Romania started in 2006, focusing in the first stage on Prahova county, with the opening of the first project in 2008. Perla Ploiesti Mall will become part of an international chain of shopping centres developed and managed by W-GO Group, counting for the moment 4 projects in Hungary and one in Slovakia. The W-GO Group places great emphasis on centre management and continual centre promotion and events in their malls. W-GO Group’s plans are to develop a similar network across Romania.
Neither this brochure nor any of the details contained herein constitute part of a formal offer and all data should be considered for purposes of information only. W-Go accepts no liability for direct or indirect damages of any kind arising from the use of this brochure.

Sonae Sierra will develop two new shopping and leisure centres in Romania

Sonae Sierra has just acquired two sites in the Romanian cities of Ploiesti and Craiova, where it will develop two new shopping and leisure centres, the first the company will develop in Romania, for a total investment of more than €293 million. Ploiesti, an excellent location Built on a 16 hectares site, in the southern limit of the city of Ploiesti, the ninth most populated in Romania, 60 kilometres north of Bucharest, the future centre has a privileged location with more than 270,000 inhabitants in a 15 minute catchment area, and will benefit from excellent access, namely through the new highway connecting Bucharest to Ploiesti, currently under construction.

This innovative shopping and leisure centre will have a Gross Lettable Area (GLA) of 64,070 m2 and a parking lot for 3,200 vehicles, for a total investment of about €153.6 million, and will integrate a 100 hectares area which will be urbanized throughout the next six years, and will include housing, office and service buildings, schools, sports facilities, public gardens, among other equipments.

The development plan for this new Sonae Sierra venture projects the beginning of the construction work in 2008, and the inauguration in 2010. Craiova, a central project In Craiova, Romania's sixth largest city, located 240 kilometres west of Bucharest, the new shopping and leisure centre will have a Gross Lettable Area (GLA) of 55.537 m2, a parking lot for 1833 vehicles, and will represent an investment of €139,4 million.

To develop this project, Sonae Sierra has acquired a 6 hectare site with an excellent location, five minutes away by car from the city centre, with 300,000 inhabitants in a 30 minute catchment area. The construction of the shopping centre is already under way, and the inauguration will take place in the Fall of 2009. For this project, Sonae Sierra had attorneys Nestor Nestor Diculescu Kingston Petersen (NNDKP) and Eurisko Real Estate consultants.

Sonae Sierra reinforces this way its presence in the Romanian market, where it arrived last May with the acquisition of River Plaza Mall, a shopping centre with 12,358 m2 of GLA, located in the city of Ramnicu Valcea, in the south-western region of the country, which had been inaugurated in November 2006.

Sonae Sierra, www.sonaesierra.com, is an international shopping centre specialist, with a passion for bringing innovation and excitement to the shopping and leisure centre industry. The Company owns 47 Shopping Centres and 1 Retail Park in Portugal, Spain, Italy, Germany, Greece, Romania and Brazil, with a total Gross Lettable Area (GLA) of more than 1,8 million m2. Currently, Sonae Sierra is developing 13 more projects in Portugal, Spain, Italy, Germany, Greece, Romania and Brazil, with a total GLA of more than 500.000 m2. In 2006, its centres welcomed more than 402 million visits.

"If you're going to be thinking, you may as well think big." (Donald Trump)

"Respect yourself and others will respect you." (Confucius)

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"If you're going to be thinking, you may as well think big." (Donald Trump)

"Respect yourself and others will respect you." (Confucius)

CONSTANTA : To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. | To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. | To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.