Tuesday, June 21, 2011

World Fashion | Promotional Modeling Agencies

Promotional The Life of A Promo Model

Promotional models which are also called brand ambassadors, are people who are hired by an event staffing company and needed drive consumer demand for a particular brand, company, product or service. Promotional models can be male or female, and anywhere between the ages of 18 to 65+. You don't have to look like a high fashion model to get booked for the best promo jobs, but a well-groomed appearence, positive and professional personality, and reliability is key in order to make money in promotions.

Being a promo model or brand ambassador has its benefits. Because you are generally a self0employed independent contractor, you are free to take jobs when you can (making promotions an ideal job for people seeking to supplement their income, models and actors, teens and college students, and young mothers).

Types of Promotions

There are many different types of promo modeling opportunities for different types of personalities and skill levels. Convention or spokesmodels are the highest paid promo models (making over $50 an hour). Agencies seeking convention models are highly selective and often go for a certain type of look. Convention models generally look like fashion or glamor models and articulate, professional and well-groomed. Convention models act as brand ambassador to educate and create awareness about a product/company/service in large business convention settings. Other types of promotions include nightclub promoters, product demonstrators (think in-store demonstrations and food sampling) and guerrilla-style marketing (involving a team of brand ambassadors at large public events). In order to book these types of jobs, you must sign up with as many promotional agencies.