Turning Single Property Websites into Virtual Open Homes

RISMEDIA, March 14, 2008- The downturn in the real estate market has forced agents to beef up their marketing services to be competitive. To assist Realtors® in this venture, RealBird, a provider of Internet marketing tools for the real estate industry announces a new release of its industry leading Listing PublisherTM Single Property Website Builder, which incorporates several novel features, including the ability to use the property site for virtual open home showings at any time, from anywhere.

According to the company, RealBird’s Listing Publisher 3.0 is an innovative, fully Web-based product to help Realtors® market their listings and generate leads from the major real estate online classified portals. It is available free of charge in the U.S. With this product, agents can create single property websites with maps, photos, slideshows, videos, and interactive communication tools and include any other information pertaining to the property and its community.

With the new release, RealBird bridges another gap between Internet home buyers and real estate professionals. Live chat (including audio, video and mobile communication) enables agents and brokers to provide remote one-on-one or group presentations for prospective buyers and effectively creating a live presentation platform for virtual open homes.

“As the process of searching for a home to buy and researching the real estate market moves more and more to the Internet, creating new, better and richer online communication channels between seller representatives and prospective buyers is a natural evolution for this technology. The barriers to entry into video streaming have been lowered and mobile devices are now more powerful then ever, creating opportunities for all different kinds of innovations for online, live and interactive sales presentations. With the new Listing Publisher release, we made our first step into this emerging field. I expect many more such applications to appear on the market in 2008,” says Zoltan Szendro, CTO of RealBird.

The Growing Importance of Effective Property Web Sites for Lead Generation

With the new RealBird Listing Publisher, agents can create dedicated property websites for every listing within minutes and for completely free. Other property website solutions cost up to $99/year for a single listing! This made it costly for a listing agent to commit to creating a property website for every listing. Even if the agent has no active listings at the moment, s/he can publish Sold listings just to get exposure for their active MLS Search and create link-backs to his or her website! The RealBird Listing Publisher also enables agents to create draft presentations for listing interviews. Using such advanced online listing marketing techniques, agents can greatly improve their chance of winning listing interviews.

The RealBird Publisher service also helps generate traffic to agents’ websites. A real estate website is only as good as the traffic it gets – and in today’s competitive world it is hard to gain online visibility and differentiation without a huge marketing expense, and the new RealBird Publisher offers an elegant and effective solution, at a very low cost.

Felipe Arias, a Realtor® in San Diego – http://www.pacificbeachliving.com said: “I can’t believe that with a small investment of $19/mo was able to generate a lead for a buyer that purchased a home in Pacific Beach, CA for $650k at a 3% commission. That’s $19,500 in commissions. I only paid for 3 months of service and already closed a deal. That’s $57 investment for a $19,500 commission check. I will definitely keep using the service since its so user friendly and it attracts more potential clients to my website. I recommend it.”

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