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“We immediately defined the logistical costs associated with bad address data,” said Steve Tryon, SVP of Logistics at Overstock.com. “We were spending almost $200,000 on address corrections a year and we needed to attack those expenses.” The costs associated with bad addresses were easy to quantify from a shipping standpoint; however, it proved harder for Tryon’s colleagues in other parts of the business to put a price tag on the inefficiencies caused by bad data. Customer care call time, order re-processing and customer retention were all repercussions considered and used to define the overall cost of bad addresses.

A10 Capital also recognized a need to detect duplicates before they entered the system, so Unique Upload was adopted, allowing the company to become more protective of their Salesforce database while foregoing the dozens of man hours that would be required with a manual data entry (a.k.a. “stare and compare”) process.

Maintenance Assistant is one of the fastest growing cloud-based Enterprise Asset Management (EAM) and CMMS solution providers. Using cutting-edge design and technology, Maintenance Assistant develops and delivers maintenance software solutions that are used by thousands of asset-intensive businesses around the world to transform their maintenance operations, eliminate waste and costly downtime, and manage risk. Our robust technology platform enables our partners to build innovative cloud and mobile CMMS solutions for their customers, and participate in the on-going maintenance-related revenues associated with the products and equipment they sell.

Brian Peddle

centralizing on the customer and enabling the marketer. They chose Marketo for the seamless Salesforce CRM integration, its robust reporting capabilities, ease of use and Marketo’s integration with a host of tools and technologies to help create better, more sophisticated capabilities for marketers.