At one point Steve wanted to turn UIKit elements orange. Not just any orange, he wanted a particular orange from the button on a certain old Sony remote. We got a bunch of remotes from Sony with orange buttons to try and find the right one. In the end, Steve hated it.

Gruber describes it as one of the greatest concise Steve Jobs stories and how there's this philosophy of "Strong opinions loosely held."

I have a hard time with that, that there can be so little correlation between how strongly you feel about something and your tenacity in keeping to that belief. It's difficult for me to think of an opinion as "just" a subjective opinion, and not "one's best guess as to what is objectively best or true".

I guess I can allow myself...preferences, more so than opinions?
It's Groundhog Day. Again.
The shirt touches his neck
and smooths over his back.
It slides down his sides.
It even goes down below his belt--
down into his pants.
Lucky shirt.--Jane Kenyon, "The Shirt"