March 28th, 2013 | | Comments Off on 5 Must Haves for a Complete Social Support Strategy

Your customers have adopted a more social way of communicating online, and they expect your support department to do so too. The good news is that you don’t have to hire an army to deliver exceptional customer support. A good social support strategy allows you to leverage your customers for dynamic, collaborative support that’s always available, anywhere your customers are.

Your prospective customers trust the opinions of their peers more than they trust even your best-crafted marketing messages. The most effective thing you can do to influence their purchase decision is empower brand advocates to do your word-of-mouth marketing for you.

Download this brief to learn about the customer experience technology you can’t afford to ignore. In this brief, Michael Fauscette, Group VP of Business Solutions at IDC, explains why a customer community platform should be an integral part of your customer experience strategy.

Your customers use your products and services every day. They’re a great resource for insight into what you do well, and what you can improve upon. Smart businesses are recognizing that customer feedback is key to driving product innovation and customer loyalty.