In the interview, Morin reveals that Ubisoft CEO Yves Guillemot “forced” Ubisoft Montreal to show Watch Dogs at E3 2012, even though the development team thought it was a bit early to do so:

They forced us to go at E3 2012. We didn’t know what the hell those new consoles would be, so Watch Dogs really has worked on [seventh]-gen systems since the start. But we always pushed the ideas, the design, the core of Watch Dogs in such a way that we felt it would fit well with what we thought would be the future of games.

Yves was the one who wanted us to go at that E3, even though we felt it was a bit early, and in the end I think he was right.