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Apfel has not only been credited as being the first woman ever to wear jeans as a fashion statement, but she has also supervised the decoration of the White House for nine Presidents of the US between 1950 and 1992.

It’s no over-statement to say that she is a fashion legend and has had a recent exhibition at New York’s MOMA dedicated to her. Even if you’ve never heard of her, we think the sheer chutzpah of fronting your company with a 94-year old is brilliant.

The new DS campaign will open across Facebook and Twitter in the UK and France from next week.

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The 94-year-old will star in the company's new adverts

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Apfel is thought to be the first woman to wear jeans as a fashion statement