Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t→

by Taylor Pearson Follow @TaylorPearsonMeAugust 7, 2016 If you’re trying to reach your potential, when should you double down on your strengths and when should you mitigate weaknesses? One view is that “if you work on your weaknesses you’ll end up with a lot of mediocre weaknesses.”1 This is terrible policy. You can do fine … Continue reading The Subtle Art Of Reaching Your Potential→