If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.

If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”

There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them:

1. Advertising-Based Ecommerce:

Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform. The ads-direct-to-websites option is often overlooked, but can be immediately profitable.

2. Fan Marketing Ecommerce:

Some businesses have taken the radical step to start entirely new pages and use Facebook ads to grow a new and more targeted fan base. With their more sophisticated and up-to-date understanding of how to engage fans, they achieve better results than they had with their old page.

3. Facebook Ads and Email:

Many companies already have email dialed in. They know how much the average email subscriber is worth to their company, and they have an email marketing process that’s profitable.

4. Facebook Ads and Text Messaging:As example, users can respond to a coupon for a product or service.

5. Generating Traffic to Your Ad-Supported Site:

If you’re a publisher or blogger, content is your stock in trade, and advertising is usually your bread and butter. Why not create a Facebook page for your site, grow that fan base, then post a link to every new article? This boosts traffic to your website....

Intro: "BookRiff CEO Rochelle Grayson explains how her company will open new distribution and revenue streams for curators and content owners.

Ever want to compile your own cookbook, travel guide or textbook? Has your publisher edited out sections of your book you'd like to share with interested readers? Publishing startup BookRiffaims to solve these problems by creating new ways to access and compile content.

In the following interview, Rochelle Grayson, CEO of BookRiff, talks about how BookRiff works and how it can benefit publishers and consumers. She says her company is based on an open market concept, allowing publishers to sell the content they want at prices they set and consumers to buy and customize that content as they see fit.

BookRiff will be featured in the next TOC Sneak Peek webcast on August 25.

What is a "Riff"?

Rochelle Grayson: A Riff is a remix of chapters from published books, essays, articles, or even one's own content. The concept behind BookRiff is to create an online platform that allows consumers and publishers to remix and to resell content, while ensuring that all original content owners and contributors get paid.

Jeff Jarvis wites: "Imagine that you pay to get access to The Times. Everyone does.

You pay for one article.

Or you pay $20 as a deposit so you’re not bothered every time you come.

But whenever you add value to The Times, you earn a credit that delays the next bill.* You see ads, you get credit.* You click: more credit.* You come back often and read many pages: credit.* You promote The Times on Twitter, Facebook, Google+, or your blog: credit. The more folks share what you’ve shared, the more credit you get.* You buy merchandise via Times e-commerce: credit.* You buy tickets to a Times event: credit.* You hand over data that makes you more valuable to The Times and its advertisers (e.g., revealing where you’re going on your next trip): credit.* You add pithy comment to articles that other readers appreciate: credit.* You take on tasks in crowdsourced journalistic endeavors: credit.* You answer a reporter’s question on Twitter and the reporter uses your information: credit.* You correct an error in a story: credit.* You give a news tip or an idea for an article The Times publishes: credit.

Maybe you never pay for The Times again because The Times has gained more value out of its relationship with you.

If, on the other hand, you hardly do any of those things, then you have to pay for using The Times."

...

"You see, that values the local reader over the remote reader.

My idea for the reverse meter values the engaged reader over the occasional reader — and even rewards greater engagement.

And therein lies, I think, the key strategic skill for news businesses online: understanding that all readers are not equal; knowing who your more valuable readers are; getting more of them; and making them more valuable."

...

"The key strategic opportunity for news sites is relationships — deeper, more valuable relationships with more (but not too many) people."

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.