SM Cinema, in its continuing efforts to champion the advancement of film literacy in the country and to promote Philippine cinema as a vehicle for cultural identity, spearheaded project Bigshot – SM Cinema’s Search for Student Filmmakers. The project was conceptualized in 2010 after movie exhibitors including SM Cinema received a 10% reduction on amusement tax. The project was SM Cinema’s way of giving back to the film industry by means of supporting independent movies.