Sony Unveils Its New Products at IFA 2018

Sony Corporation of America - 08/30/2018

Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, August 31 (local time), Sony Corporation is set to showcase an array of its latest products featuring cutting-edge technology.

At the Sony press conference held on Thursday, August 30 (local time) in advance of IFA’s official opening, Kenichiro Yoshida, President and CEO of Sony Corporation stressed that Sony will enhance both creator and user engagement as per its corporate direction to “getting closer to people.” He added, “Our electronics products play the vital role of connecting creators that produce stunning audio and visual contents with users who enjoy them.” He then stressed that “In addition to capturing ‘Reality’ through the pursuit of high-fidelity audio and high-definition video technologies, going forward, I believe it is equally important for Sony to also deliver ‘Real-time’ value. Real-time describes the concept of ‘this-moment-in-time’ or ‘live-ness.’”

Following this, Ichiro Takagi, Senior Executive Vice President in charge of Home Entertainment & Sound Business stated that “Through the best images and sound possible, we want to fully convey the creator’s intent, and provide the ultimate audiovisual experience to users.” He then introduced Sony’s latest TV and audio products.

Lastly, Mitsuya Kishida, President of Sony Mobile Communications Inc. took the stage to reveal the new Xperia(TM) smartphone. He also declared that “Sony Mobile is at the forefront of Sony’s 5G initiatives with mobile network technologies bringing users and creators ever closer by delivering content exactly the way its creators envisioned.”