The star players in social commerce are the ones who have incorporated it into their businesses so well that it doesn’t even seem like they’re desperately looking for Facebook fans. Rather, consumers are going to these retail sites and finding plenty of ways to socialize and share products with friends once there.

The brand with the highest “Social Commerce IQ: Retail” in retail is Fab.com, according to a report of the same name released today by 8th Bridge, a social commerce platform that just put out a report ranking brands based upon research of 475 of the nation’s largest online retailers.

Online retailers were measured by some obvious factors such as the number of Facebook (Nasdaq: FB) fans as well as Twitter and Pinterest followers they have accumulated. But they were also judged by—and this is where Fab.com really shone— the number of social integration features on their websites, such as “like” or “pin it” buttons on their product pages. Another key factor: their ability to collect social data, all in the name of return on investment or ROI.

“Fab has demonstrated the ability to achieve significant ROI using social commerce to drive over 24 percent upstream traffic from social networks, 50 percent new customer acquisition from friend-to-friend sharing, and a 15 percent conversion rate from socially discovered products” the case study section of the report says. And yet, Fab.com has less than 230,000 Facebook fans, one-fifth the size of the average number of fans for companies in the Internet Retailer 500 (which ranks the largest online retailers in North America).

After getting an MA in journalism from Syracuse University, Teresa worked as a general assignment newspaper reporter—general on purpose because besides the usual city hall and police articles, there was the chance to fly an F-18 with the Blue Angels and tag along with bounty hunters on a stakeout—all good preparation for covering entrepreneurs.

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