When you’re searching for the right online survey tool, there are hundreds of free online survey tools you can choose from. It can become dizzying trying to figure out which of these tools really has the best survey software — let alone try and figure out which of them can do exactly what you need to do for free.

Setting up an effective online survey does not have to be expensive or complicated. In fact, if your goals are modest, it can cost you only your time. Many businesses do not need the elaborate precision required for formal surveys. It is enough to ask a chosen group of customers what they think about a product or service.