Using a thorough research and development model, we are working to create sportswear that’s simple yet effective in yielding a high performance. Before its official launch, Heelium was given a grant by the Department of Science and Technology, Government of India for technology development. In March 2018, Heelium won the Economic Times’ Power of Ideas.

Our first product, Bamboo Athletic socks was a step in this direction. The bamboo fibres make the socks breathable and quick drying. Our flagship product is a high-performance sports footwear that helps to curb the majority of movement related injuries. We are also working on footwear customisation based on a user's foot shape and running style. The footwear will be out later this year.