Media

In September 2014, Environmental Entrepreneurs published this Q&A with Mitchell Beer, looking at the politics of the low-carbon transition and the early history of clean energy development.

In this online conversation in late June 2014, Mitchell Beer talked to Meeting Pros Radio about the content and learning that make events worthwhile and the low-carbon trends that will reshape the way meetings are organized.

In this interview with Modern Life Times founder Amit Verma, Jenise Fryatt traced her journey from journalism to content marketing and shared some starter tips on social media management and brand exposure.

Audio and Video

Superstorm Sandy: Adaptation and Resilience

Bridge, tunnel, and highway operators were on the front lines when Hurricane Sandy slammed into the northeastern United States in late October, 2012. A couple of months later, the International Bridge, Tunnel and Turnpike Association hosted a workshop to capture lessons learned from toll agencies’ response to severe storms in New York, New Jersey, and Florida. This nine-minute illustrated audio segment points to the response that will be needed as extreme weather becomes a day-to-day challenge for infrastructure managers around the world.

AKC-CHF Breeders’ Symposium

For the AKC-CHF Breeders’ Symposium at Iowa State University, we delivered news-style audio reports based on each of ten one-hour presentations. Our podcaster recorded the presentations, interviewed the speakers, and produced five-minute podcasts that were posted every few weeks to Genome Barks, a feature of the Canine Health Foundation’s website.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?