Global luxury real estate agents must be willing to invest time and discover the true nature of the high-end real estate market.

Luxury real estate buyers are looking for more than upscale property.

A stellar reputation is a luxury real estate agent's greatest asset.

Don’t let the title overwhelm you; it is far easier than you imagine to become a global luxury real estate player. Naturally, it takes effort, but it comes down to a lot of common sense and a clear understanding of luxury. You must be knowledgeable about luxury to play the game on the world stage or even succeed at the local level.

Take one step at a time

Excelling as an upscale real estate agent with a global reach is a surmountable goal. Remember that luxury brands climb the ladder of success one rung at a time just like you in your luxury real estate career. Keep that thought in mind, and it will serve you well as you establish yourself as a high-end real estate agent.

Think back to images from a previous Annie Leibovitz’s “Spirit of Travel” campaign for Louis Vuitton. Remember Keith Richards in his hotel room with a custom-branded guitar and Zinedine Zidane playing table soccer with a Vuitton trolley displaying subtly in the frame.

Whether designed to sell items or property, the upscale marketing approach focuses on a high-end product and a life of luxury. Lifestyle is perceived as an element of luxury. Show clients the seamless world that exists with high-end real estate and an opulent lifestyle.

Offer a unique opportunity

Luxury homebuyers are looking for unique and distinctive property. They want something special that will enrich their lives. It’s your job to provide them with the best choice to suit their individual needs.

Keep it real

Above all, luxury real estate agents, stay true to yourself. McKinsey & Company, a worldwide management company, said that a pure luxury lifestyle is rooted in authenticity. Building credibility is a big deal for an upscale real estate agent.

Although McKinsey & Company was creating a 2012 report about high-end luxury goods, a senior executive of a luxury brand shared this insight during an interview.

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It’s easy to fall into the rut of just observing what’s directly in front of you. My advice: don’t do that — broaden your horizons. When it comes to luxury real estate, be willing to reach out to the international market as well as the local sector.

We’ve all been there. The buyer and seller are at the brink of finalizing a deal on a luxury home, but the final gap just refuses to close. The seller won’t go any lower, and the buyer won’t go any higher. Is it time to let go of the deal, or is there something else you can do to save it?