Very versatile. The actual reason I purchased was to make Football Helmet Name labels like the Pro's use. We previously used athletic table and sharpies, but that was always an overly long process. Now I just link up the excel spreadsheet to the application and they print just like you see on the rookies in NFL camp. Using 1.1 inch continuous Tape, with a large Bold font, and the result is tremendous. Lots of other options as well including postage and regular old labels.