First lady of fashion

Michelle Obama mixes style, substance

FILE - In this Sept. 4, 2012 file photo, first lady Michelle Obama waves to delegates at the Democratic National Convention in Charlotte, N.C. Obama's dress was designed by Tracy Reese. Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Charles Dharapak, File)

FILE - This Jan. 20, 2009 file photo shows Barack Obama, left, taking the oath of office from Chief Justice John Roberts, not seen, as his wife Michelle, holds the Lincoln Bible and daughters Sasha, right and Malia, look on at the U.S. Capitol in Washington. Michelle Obama is wearing a yellow sheath and coat by Isabel Toledo. Michelle Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Chuck Kennedy, Pool, file)

FILE - This July 16, 2010 file photo shows first lady Michelle Obama arriving with President Obama at Hancock County Bar Harbor Airport in Trenton, Maine. Michelle Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Charles Dharapak, file)

FILE - This Jan. 25, 2012 file photo shows first lady Michelle Obama having lunch with school children at Parklawn elementary school in Alexandria, Va. Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Pablo Martinez Monsivais)

FILE - This May 24, 2011 file photo shows President Barack Obama, second left, and first lady Michelle Obama, with Queen Elizabeth II, left, and Prince Philip, right, prior to a dinner hosted by the queen at Buckingham Palace in London. Michelle Obama is wearing a white cross-neck halter gown by Tom Ford. Michelle Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Larry Downing, Pool)

President Barack Obama and Michelle Obama stand together on Jan. 9, 2011, at the North Portico of the White House in Washington at the arrival of China's President Hu Jintao for a state dinner. Michelle Obama is wearing a fiery red gown designed by Alexander McQueen.

President-elect Barack Obama, from left, his wife Michelle Obama, right, and daughters, Sasha, 7, from left, and Malia, 10, wave at the election night rally in Chicago. Michelle Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman.

FILE - This Jan. 6, 2013 file photo shows first lady Michelle Obama, right, with her daughter Sasha on the South Lawn of the White House in Washington after returning from vacation in Hawaii. Michelle Obama has proven her fashion savvy time and time again since she was introduced to the country as first lady on Inauguration Day 2009. In the past four years she has adeptly walked the line between directional fashionista and everywoman. (AP Photo/Jacquelyn Martin, file)

The Associated Press

Michelle Obama has proven her fashion savvy time and again since she was introduced as first lady in a lemongrass-yellow sheath and coat by Isabel Toledo on Inauguration Day 2009 — so much so that we don’t discuss it nearly as much as we used to.

Four years ago, there was a daily barrage in the media: Jason Wu gown! J. Crew gloves! Jimmy Choo shoes! It remained that way for months and even years.

There was the Naeem Khan beaded strapless gown for the first state dinner in the Obama White House, the black racer-back dress by Michael Kors worn in her official portrait. Her wardrobe for the Obamas’ state visit to England, including the white cross-neck halter gown by Tom Ford she wore to a black-tie event with Queen Elizabeth in London, and the fiery red Alexander McQueen she wore the for the state dinner the Obamas hosted for China generated news around the globe.

Even more recently, her pink Tracy Reese dress was practically an honored guest at the Democratic National Convention in September, and one of the moments so many are eagerly anticipating on Monday is when she’ll emerge in her gown for the inaugural balls.

But she’s figured out a way to largely move the focus from her style to her substance.

“What’s really interesting about the first lady is that she’s been able to incorporate the fact that she’s stylish into a much larger persona,” said Ariel Foxman, managing editor of InStyle magazine.

In the early going, there was intense focus on what she’d wear “because we hadn’t seen a first lady who had such an innate style and sense of color — and great arms,” he added. “It’s been exciting to see a first lady embracing fashion by remaining consistently interesting and diverse in her fashion choices, and in doing that, she’s been able to draw attention elsewhere.”

She probably doesn’t want the first question when she visits a school to promote healthy living to be about her sneakers, and she doesn’t want the print of her dress to steal the thunder of a speech about veterans.

“Consistency has made her look much more matter-of-fact,” Foxman added.

Yet in an age of the overused term “style icon,” Obama is one of the few modern women to deserve it. In the past four years she has adeptly walked — usually in kitten heels or ballet flats — the line between directional fashionista and everywoman.

She has a pretty deep tool box and she knows how to use it, said Kevan Hall, a Los Angeles-based designer. “Every designer wants to dress her,” he said. (She has worn his label.)

“Just like any woman, she wants to look pretty, and I think she’s having fun with it. It must be fun to be a girl with a big White House closet,” Hall said, noting all the events, galas and speeches to dress up for.

She looks comfortable in clothes that can be a little edgy, and, Hall said, women find that inspiring.

Nick Verreos, fashion designer, “Project Runway” alum and instructor at Los Angeles’ Fashion Institute of Design and Merchandising, was the host four years ago in Washington of the California State Society’s luncheon celebrating inaugural fashion. “It has been a great journey watching her,” he said.

He credits her with putting daytime dresses back on the map. After years of women favoring separates and jeans, Obama came along in her sheaths and A-lines. Then they were a trend on runways, malls and Main Streets.

“I know I always gravitate to the woman who’s not the wallflower, and the first lady is no wallflower,” Verreos said.

She also makes “conscious choices” about what she’s going to wear, knowing that people will take note — and read into it, he said.

“Of course she thinks about it,” agreed InStyle’s Foxman, “but she isn’t preoccupied by it. She thinks about it in the way that everyone else does.”

He describes her as a working mom who has those favorite go-to pieces: the sleeveless dresses, cardigans, capri pants, chunky jewelry, flat shoes and waist-nipping belts.

It’s nice to see that she often wears the same pieces, finding new ways to mix and match them, Hall said.

The moment she’s probably the most relaxed in her style is coming on and off Air Force One. Maybe travel encourages those above-the-ankle pants and flowy tops? “You just know there’s some stretch in those pants,” Hall said.

If you look at her style over the past few years, not much has changed, he adds, but you can tell she’s grown more comfortable in her own skin, in her wardrobe and in her role. Casual clothes, looser hair and more natural makeup show that off.

The fashion industry is looking forward to another term, giving another chance for her to wear a variety of designer names and brands and call attention to new designers.

“It’s a big business in this country,” Foxman said. “We’re waiting to see who she can pluck for obscurity on the inaugural night like she did with Jason Wu four years ago.”