Maximizer Software launches new brand and corporate focus

Maximizer Software, a provider of customer relationship management (CRM) solutions, has announced its new mobile CRM brand, named Maximizer Mobile CRM.

To date, more than 1,600 companies worldwide have adopted Maximizer’s mobile CRM solutions, proving the demand in the market for mobile sales and service solutions for small and medium sized
businesses.

Maximizer Mobile CRM provides access to customers, leads, notes, documents, schedules, sales deals, and service cases, directly on mobile devices, while enabling synchronisation with information at the office, the company stated.

Encompassing all of Maximizer’s mobile CRM products, the new Maximizer Mobile CRM brand offers several options for today’s mobile devices and smartphones: MaxMobile for BlackBerry or Windows Mobile devices, where data is stored on the device and synchronised with Maximizer CRM in the office; MaxLink for Palm devices, where data is synchronised between Palm OS device modules and data in Maximizer CRM modules; and Wireless Web Access, for online, real time access to Maximizer CRM data through the mobile device’s wireless web browser.

John Caputo, president at Maximizer Software, stated: “The new Maximizer Mobile CRM brand underlines our corporate focus in the growing mobile marketplace. We helped pioneer mobile CRM, so we are aligning our resources and further focusing on our strengths in this dynamic market.

“With rapid technology advancements in devices, applications, and network speed, our customers are rapidly embracing new smartphone solutions to give field sales and other mobile professionals immediate access to the customer information they need to strengthen relationships with their customers,” Caputo continued. “We will continue to develop our mobile CRM solutions and lead this market, to help customers close deals faster, increase customer satisfaction and provide more flexibility for their employees.”