Local tourism's long road to China

Increased tourism numbers from China is on the agenda this week for a delegation representing the Legendary Pacific Coast.

A BOLD move has been made to try and attract more Asian tourists to the Pacific Highway region.

The Legendary Pacific Coast, the tourist drive that winds its way through the Coffs Coast as part of its 1,000 km route from Sydney to Brisbane is on show through NSW's largest tourist market contingent to China this week.

Representatives from The Legendary Pacific Coast (TLPC) are part of an international delegation converging on the southern Chinese city of Sanya in Hainan Province to win new business for the drive from Sydney to Brisbane.

"This is NSW's largest contingent to China for a five day sales mission," TLPC Chair and Executive Officer for Mid North Coast Tourism Belinda Novicky said.