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Alfardan Group has achieved extraordinary corporate success and set high benchmarks for Qatar’s business community. Built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, the Group is renowned for delivering luxury products and services while providing the best possible experience for its customers across a wide range of industries.

Alfardan Group has established itself as one of the leading family-owned conglomerates in the region. A business enterprise built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, Alfardan Group has created new benchmarks of excellence within its diverse portfolio which has grown to include ventures in jewellery, exchange, property development, automotive, hospitality, marine and investment.

The success of the Group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Alfardan, who established himself as a respected pearl trader. The advent of globalization and rise in the trade of cultured pearls led the Group to venture into new sectors to address the gap presented by the dynamic growth of the Qatar economy. Following the vision of its Chairman, Hussain Alfardan, Alfardan Group has established a strong presence in the market with its landmark projects.

Alfardan Jewellery, which was established in 1954, served as the Group’s flagship division and to showcase world-renowned jewellery brands and collaborated with a number of Europe’s foremost watchmakers leaving a distinctive mark in the country. Later on, Alfardan Exchange was established in 1971, as the first exchange house in Qatar, to fill the gap for reliable financial establishments as a result of the rapid influx of overseas businesses.

With the success of these initial divisions, Alfardan Properties was established in 1993 and developed renowned mixed-use properties and iconic high-rise projects including One Porto Arabia, located at The Pearl-Qatar, Alfardan Towers, Alfardan Centre, Alfardan Plaza, Burj Al Gassar, Alfardan Gardens and the Kempinski Residences & Suites, Doha. Alfardan Properties also developed the luxurious St. Regis Doha Hotel at Al Gassar Resort, Laguna Beach, Marsa Malaz Kempinski, Al Sadd Residence, as well as Al Fina’a, a residential development located at the heart of Doha. Outside of Qatar, Alfardan Properties owns Finaa Alazaibah in Oman, one of the largest mixed-use developments in the Sultanate. Years later, Alfardan Hotels and Resorts was established to run Al Gassar Resort and Al Gassar Cooling, among others.

Alfardan Hospitality was established as part of the Group’s drive to create its own brand of unparalleled luxury lifestyle solutions. This led to the launch of Guerlain Spa, Alfardan, a leading global spa brand that offers a comprehensive range of personal pampering services to Doha residents. High-profile celebrity F&B outlets such as Gordon Ramsay, Hakkasan, Al Sultan Brahim, Toro Toro, Antica Pesa and Nozomi to name a few; catering to discriminating food and entertainment lovers, are being managed by Alfardan Hospitality as well. It also oversees the operations of the Doha arm of Jeeves of Belgravia, a prestigious London-based garment care company that provides luxury dry cleaning and laundry services; combining discreet and attentive service with the finest traditions of craftsmanship and advanced eco-friendly techniques in fabric care.

Prestige Cars was established soon after to address the need for luxury leasing and limousine rental services. The Group also established Arabian Agencies Co. (ARACO), the official distributor for Volvo construction equipment, Scania trucks and buses, Powerscreen screening and crushing machine, and SDLG heavy machineries; as well as Auto Future Tech, Qatar’s official distributor for Castrol car lubricants and Continental tires. In Oman, Alfardan Motors was established in 2012 to be the official distributor of Ferrari, Maserati and leading motorcycle brands in the Sultanate.

Launched in 1996 in association with the Qatar Stock Exchange, Alfardan Investment manages the portfolio of Alfardan Group’s local shares as well as specialises in the buying and selling of Alfardan’s tradable stocks and shares. It has been able to add considerable value to the Group’s transactions since its inception and has set high standards for the Group’s portfolio.

In 2005, Alfardan Marine Services was developed to serve Qatar’s marine industry. The division was tasked with the distribution of boats, engines, electronics, as well as marine parts and accessories for diving, fishing and water sports.

Within the diversity of its businesses, Alfardan Group’s success can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy.

Omar Hussain Alfardan

President & CEO

Background

Qatar is a country with a proud history going back over 6,000 years, evolving from a country reliant on the sea to one reliant on hydrocarbons as it transformed to one of the wealthiest countries in the world.

Throughout that time the Qataris have always been noted for their discerning qualities. When the economy was reliant on the pearls coming from the sea there was one overriding and unshakeable characteristic required in business. At a time long before sophisticated scanners and weighing machines, people needed to know the quality of the product they were being sold. This required not only great skill in terms of assessment, but more importantly trust in the advice and credibility of the person evaluating the product.

The simple truth being that this trust can never be broken, for it is the value and appreciation of that advice which can never fully be re-built.

The Birth of the Alfardan Business

Ibrahim Alfardan the father of the founder of our Group, our Chairman Hussain Alfardan embodied this attitude. He was not only one of the leading pearl traders of his time but also honored to be the jeweler to the king. He fully recognized that his position and authority was down to both his knowledge and expertise, but even more to his completely trustworthy attitude.

Pearls were then, as they are today, seen as an ultimate symbol of luxury, something deeply desired for their form, beauty and brilliance. Ibrahim Alfardan instinctively understood their appeal and value as luxuries.

Luxury goods and services are not essential staples, but often are what people deeply desire as a reflection of themselves and their image.

The Alfardan attitude towards doing business came straight from these deeply held beliefs and heritage.

Our Founding Principles

Our founder, Chairman Hussain Alfardan, embraced the need to provide the highest and most trusted standards in the sourcing and selling of pearls. Not only in terms of the assessment and description of the pearls but also the honesty and bond of trust with any associated deal. His currency, and the reason people traded with him were down to his deep rooted integrity and trustworthiness.

When cultured pearls threatened the natural pearl business in Qatar, he sought out other businesses where clients and customers demanded similar qualities and attitude. Hence Alfardan focused on businesses where both high degrees of personal trust and the comprehension of what is needed for luxury services and products were required.

This is a bond and a focus which will never be broken.

How Alfardan Operates – The Alfardan Attitude

Trust as everyone knows, is something that is earnt rather than assumed. Therefore, the permeation and development of it within a rapidly expanding and successful business is upmost in the management’s minds.

Alfardan also believes that great companies are built through great people. Alfardan people are highly, but differently, skilled who all share an attitude and desire to provide the best possible service to their customers.

That is why people with what I call the Alfardan Attitude, can be instantly recognized. Not just for their desire to provide exceptional service, but the quality of the showroom, store, accommodation or facility they work in. They take personal and collective responsibility for all and every aspect of their place of work and are empowered and encouraged to do so.

The Alfardan Attitude - It shows

By this we mean, in an all-round holistic sense. For example, how the employees behave, how the customers experience the interaction, how the properties and commercial outlets look or how the cars are valeted and the little touches that make the difference inside e.g. cooled water rather than just water.

The Alfardan Management Responsibility

The management’s key role is to help every person achieve more than they ever felt they were able to, personally and professionally.

Management aims to achieve this by bringing people together in mutual recognition and respect of each other’s different strengths and skills to deliver an exceptional and ever improving level of service and product for their customers.

That is why we have a fundamental belief in 360 degree reviews, where the views of the people you work with and work for you is as important as those you report to.

This makes the Alfardan Attitude confident without being condescending, comfortable without being careless.

It is also the responsibility of the management to set the future direction of the business. The management fully assesses the markets in this globally connected world to determine where the long term future opportunities lie.

These are also reflective of where the core values and attitude of the Group can both best be deployed for the benefit of employees, shareholders and of course the customers we serve. Thereby determining where long term sustainable growth can be achieved which adds to and enhances the reputation of the Alfardan brand and its people.

The Future

We remain confident looking ahead. We aim to-

Grow and develop our existing businesses and markets

Constantly evaluate and look to open in new markets

Maintain and grow our reputation for leadership in luxury

We feel the future looks good with the quality of people we work with. The leadership of Alfardan feel deeply humbled by the ambition, dedication and delivery of each and every employee who individually and collectively reflect the Alfardan Attitude of which all can be so rightly proud.

We undertake to maintain this attitude, and ensure that it continues to help the development and growth of the people who choose to work with us and the business itself.

We feel privileged to work with such an exceptional group of people and do not take that responsibility lightly but feel we can face the future with confidence with them by our side.

Mr. Hussain Ibrahim Alfardan

Mr. Ali Hussain Alfardan

Mr. Fahad Hussain Alfardan

Board Member of Alfardan Group and President of Alfardan Exchange, Alfardan Marine Services and Alfardan Investment

Mr. Omar Hussain Alfardan

President & CEO of Alfardan Group, Alfardan Hotels and Resorts, Alfardan Hospitality, Alfardan Properties in Qatar and Oman, and Alfardan Group - Automotive Operations in Qatar and Oman

Alfardan Group is a collection of businesses founded on the Alfardan Attitude. The business started steadily with the Jewellery founded in 1954 to which the Exchange business was added in 1971.

The Group realized that there was opportunity in applying this winning Alfardan Attitude to other businesses and geographies. This led to a rapid expansion into the Group most people are familiar with.

The exact chronology below indicates the passion, drive and insight of our Management to create a rapidly expanded business:

Alfardan Jewellery – 1954

Alfardan Exchange – 1971

Alfardan Group - 1990

Alfardan Properties - 1993

Alfardan Automobiles – 1996

Alfardan Investment - 1996

Alfardan Premier Motors- 1997

Prestige Cars - 1997

Alfardan Sports Motors - 1999

Rolls-Royce Motor Cars Doha - 2003

Arabian Agencies Co. (ARACO) - 2003

Alfardan Marine Services - 2005

Alfardan Motorcycles - 2006

Alfardan Hospitality - 2006

Alfardan Holding - Oman – 2006

Guerlain Spa, Alfardan - 2008

Alfardan Properties - Oman – 2010

Kempinski Residences & Suites, Doha – 2010

Transparency Qatar - 2010

The St. Regis Doha - 2012

Alfardan Motors - Oman - 2012

Auto Future Tech - 2013

Garage Zenith - 2014

Marsa Malaz Kempinski, The Pearl-Doha - 2014

Al Gassar Elite for Events and Occasions - 2015

Jeeves of Belgravia - 2015

Alfardan Real Estate and Development - Turkey - 2015

This transformed the business into a Group with consistent values spanning, Jewellery, Exchange, Marine, Automotive, Investments and Property and Hospitality.

The rapid expansion of the company was built on a fundamental belief in the values that define the business and the ability to observe opportunity where others may not, often in a counter intuitive sense, which allowed our Board of Directors and the senior management to succeed on multiple levels.

Now the business is firmly established for its next stage of transformation. The businesses, processes and methodologies are tried and tested with the country and the region. The time has come to offer these to a broader geographical and business partner area.

The Alfardan future looks more exciting than ever before.

To offer superlative luxury products and services of the highest standards of quality and excellence; as well as continuously striving to remain the unmatched brand leader in every market that Alfardan Group ventures in.

Alfardan Group is fully committed to deliver products and services that satisfy market demands and exceed customer expectations. Driven by a passion for quality and excellence, and guided by its core corporate values, Alfardan Group will continue to show the way as the most dynamic and most successful family-owned business conglomerate in Qatar and in the region. With the company’s strong values which revolve around Customer Focus, Integrity, Transparency and Shareholder Value; the Group will continue on its route to success.

From its roots in the pearling industry, Alfardan family has moved from strength to strength to become one of the Middle East’s leading business conglomerates.

Building on its reputation as one of the most successful pearl traders in the Gulf region, Alfardan family embarked on an ambitious plan to diversify its business interests several decades ago. At the time, the Second World War had just ended and the family’s pearling business had met tough challenges with the introduction of Japanese cultured pearls and disruptions to traditional pearl trade routes.

Hussain Alfardan started his rise to prominence when he single-handedly revived the family business, capitalizing on the economic boom in the Gulf region, favorable government regulations and minimal business; thus making good use of his experience in trading high-value products. Alfardan Jewellery was then established in Doha in 1954, sowing the seeds of a highly successful business diversification strategy that fueled the rapid growth of the family’s business interests.

In 1971, Alfardan family opened the first exchange house in Qatar, and to this day the exchange and finance divisions have kept pace with continuously advancing technological developments of the global market.

The family continued with the diversification route under the leadership of Hussain Alfardan and the support of three of his sons Ali, Fahad and Omar Alfardan and eventually established new businesses in the Property, Hospitality, Investment, Automotive and Marine sectors with targeted focus on providing the local and regional niche luxury consumer products and services. Moreover, the family’s aggressive expansion plans and success in some selected business in Qatar such as in Property and Automotive influenced a key decision to expand the family’s business activities into other countries across the region.

Alfardan family’s success is built on an uncompromising commitment to quality and excellence in the delivery of unparalleled luxury products and services, customer satisfaction, strong focus on relationship value, and a determination to become a leader in Qatar and the global business landscape in every business endeavor the family ventures in.

Alfardan Group is now moving in step with the thriving economy of Qatar, constantly in pursuit of the latest technologies, knowledge and best practices in the local, regional and global landscape. The Group also continues to explore new business interests as part of a long-term growth strategy, a move that has helped raise Alfardan’s status from a local market player to a regional leader and an innovator – setting new standards in the various industries where it operates.

Alfardan Group’s consistent growth over the years as a major player in the regional economy serves as an inspiring story about the value of hard work. Indeed, it took decades of perseverance and an uncompromising commitment to excellence to establish Alfardan Group as one of the most successful family owned conglomerates in the Arabian Gulf.

Our success allows us to face new and evolving challenges and opportunities within an increasingly globalized world. We remain guided by the same family values instilled in us by our founding father, Ibrahim Alfardan, and informed by the wealth of accumulated experiences through the years, to provide us with the confidence to tackle and overcome any obstacle and uncover new possibilities in the continuous pursuit of business growth.

Under the visionary leadership of His Highness the Emir Sheikh Tamim Bin Hamad Bin Khalifa Al Thani, the State of Qatar has provided the perfect environment for Alfardan Group to thrive and explore new frontiers. Alfardan Group will continue to move in step with the vision of Qatar as we work towards building a more prosperous and sustainable future to the best of our ability and to the highest possible standard

Hussain Ibrahim Alfardan

Chairman

As a business enterprise built around traditional family values and strong relationships, Alfardan Group treasures its employees as its greatest assets.

The Group is strongly committed to promoting strategic human resource development as a key component of its business model and a driving force behind the Group’s continuing success. A series of personal and professional development programs have been introduced to enhance the technical skills, capabilities and leadership qualities of employees.

Moreover, Alfardan Group regularly introduces various employee-centric measures that underline the company’s appreciation for the hard work, dedication and commitment to excellence of its employees.

Corporate Social Responsibility (CSR) is a crucial element in realizing Alfardan Group’s vision, particularly in the way it values and builds its relationships with customers, business partners, employees and the entire community.

Alfardan Group believes that a strong commitment to CSR is essential to sustaining business growth and success as it promotes innovation, creativity and accountability in catering to the needs of customers. As a testament to its commitment, Alfardan Group actively takes part in and supports various CSR-driven initiatives that are designed to benefit customers, employees and the community at large. These include environment awareness events, medical campaigns, and the support and mobilization of CSR-themed conferences, seminars and workshops.

A key element of the Group’s CSR strategy is to engage in meaningful interaction and sharing of ideas with like-minded groups and institutions, which allows the organization to expand its knowledge and understanding of the latest developments and trends in the field of CSR.