Apple bets on augmented reality: will it be right?

On social media where you can find Mondivirtuali.it and in general on the web the discussion whether virtual reality and augmented reality are disapponiting last year‘s expectations or not and if some behaviour seem to conceal some basic insecurities, the claims made by supporters of the “VR/AR revolution” seem anyway interesting and are worth supporting.

You can’t make a buck with VR

As explains on Facebook Massimo Morselli (VR-Italia), “when assessing a market you have to consider trends, not earnings” and since “headsets are sold, people want them and you would be able to sell more if they were cheaper, which will be as time goes by”, everything is ok, despite some indie producer’s problems, as in the case of CCP Games.

Especially because the fact that producing VR video games doesn’t make to earn “we already known and knew, or should have knows, also the developers”, that’s why “the one who develop VR at the moment can only invest, in experience and visibility; you can’t earn unless you develop very low cost titles and you are one of the one per cent titles which is a commercial success”.

So many positive signals

Rather, goes on Morselli, we are plenty of positive signals for VR such as the decision of Facebook to invest 2 billion dollars to buyOculus Rift, Valve‘s committment to create a whole VR ecosystem and the analogous decision of Microsoft, which also has induced tens of hardware producers to develop headsets based on its own specific.

Or the record registered by Pimax which offered on Kickstarter a high end headset, really expensive, cashing 4 million dollars in 45 days (twice what Oculus Rift obtained at times).

OpenXR becomes the standard

All the subjects mentioned above, of which Mondivirtuali.it have spoken in these months, have also joined OpenXR to create a single, great VR platform and are subjects, points out Morselli, able to make investments over 5 ro 10 years with no problems, if they think is worth.

As for this last point, still the interest doesn’t seem to have declined for VR nor for AR despite the latter is still something that “doens’t exist” at least as retail products, because still too behind in developing.

Apple will launch AR device in 2020

Apple, in particular, for a long time appeared hesitant regarding VR and AR, seems really to bet on a device for augmented reality as possible “breakthrough” product to succeed the iPhone and aims to develop technology by 2019, so that to be able to ship the first release as early as 2020.

The development timeline “is very aggressive and could still change” referred a source to Bloomberg, stating that Apple’s AR device will have its own display and run on a new chip and operating system (“rOS”).

Cook: AR less isolating than VR

Btw, confirming that doubts which we have many times reported nare not so rare among worldwide business community, Apple’s Ceo, Tim Cook, considers AR less “isolating” than VR and as potentially revolutionary as were the smartphones a few years ago.

In a recent conference call with financial analysts Cook stressed: “put simply, we believe AR is going to change the way we use technology forever”. A trust that Cook has never shown toward VR.

A new release of ARKit is coming

Waiting to see what it will throw out of the cylinder in a couple of years, already in 2018 Apple should release a new version of ARKit software, that outside software developers use to create AR apps for the latest iPhones and iPads.

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