Adobe Advertising Cloud Features

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you to become a leader in yours.

A quarter century of digital transformation.

Digital advertising is turning 25 and we're celebrating with a look back – and a look to the future.

DSP

All on the same page when you’re all on the same platform.

Visualising an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement and optimisation.

Adobe Advertising Cloud is natively integrated with Adobe Analytics, so if you use both products, you can use data to power your advertising more easily and efficiently. The integration allows you to analyse the impact of targeting strategies—deep for ad creative on paid media and broad for on-site performance.

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and off-line. Gain actionable insights with easy access to real-time campaign data and customised reports.

Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of datasets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency and impact.

Make the most of your time with a variety of tools, products and integrations, including simple and flexible objective-optimisation definitions, package-level performance goals, improved bulk edit and bulk creation tools and performance metrics.

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity or location from the country level to postcode.

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modelling.

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters or from non-traditional programmatic offerings like audio, digital out of home (OOH) and social.

Search

Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing and campaign reporting that work across engines, including Google, Bing, Yahoo and Yandex.

AI-powered optimisation improves performance by maximising conversions no matter your budget. We’ve developed sophisticated bidding models, so you can get more precise campaign predictions across all your key metrics.

Plan your campaign strategy with ready-to-use forecasting tools with artificial intelligence, powered by Adobe Sensei. Run simulations that show how much to spend on every campaign. Get customised spend recommendations that help stretch your budget across all your portfolios. Pinpoint insights with granular modelling down to the keyword—including cost, clicks, position, cost-per-click and revenue.

Better outcomes come from better management.

From data ingestion to campaign management, get industry-leading features that make workflows more intuitive, optimise bids, troubleshoot set up and more. Powered by Adobe Sensei artificial intelligence, you’ll see how your campaign will turn out before you even turn it on.

TV

Bring the sitting room into the digital age.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why- and how-style insights that actually deliver R.O.I.

Bring the sitting room into the digital age.

We’ve brought the automation of digital media buying to traditional TV advertising. Now you can reach all your TV viewers from broadcast to linear cable inventories and combine their data to gain powerful viewer insights.

See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.

Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.

Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviours and psychographics. You can also forecast viewing habits based on customised audience behaviour and attributes.

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why- and how-style insights that actually deliver R.O.I.

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Let’s talk about what Adobe Advertising Cloud can do for your business.