Until now, customers of the Apple ecosystem had to use the app versions of the service, which gives unlimited access to HBO content (meaning, no DVR necessary to catch the season three finale of the Westeros drama), and use Airplay streaming to beam content from a mobile device to a television.

Also available on Apple TV today is WatchESPN (cable subscription required to access); live headline news for the US, UK, and Ireland from Sky News; Japanese anime videos on Crunchyroll; and Qello, an on demand concert and music documentaries channel.