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Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition.

THE IMPORTANCE OF COLORColor is the most important element of your brand. It speaks to your customers emotional side subconsciously. Plus, it helps evoke your message. The best brands put thought into their logo. Color relates a feeling. A good example is Home Depot’s use of the color orange. Their target audience is primarily those in the construction industry who tend to be around hazard signs that are usually orange. Simple and smart. They related their brand color to the color their target audience identifies with.

FOOD FOR THOUGHT
So what’s the takeaway? Consider your target audience and clients. What do they think of your brand’s color? Do they remember it? And ultimately, do their opinions translate into more business for you?