Friday, June 24, 2005

Subscribing to newsletters can be an excellent source for staying up to date with an industry. Subscribing to news can even be better from a strategic marketing standpoint.

Staying abreast of the changes going on in technology today can be a real challenge. Keeping track of those changes can be even harder.

I read a recent newsletter about an entrepreneur that got started in an Internet marketing business for $25 and turned it into a $7.6 million year enterprise. He was tragically in a car accident but his partner talked about how he was an avid reader and business note-taker.

While information in many newsletters must be filtered and analyzed with a degree of skepticism because to a large extent many of these supply a person with a teaser and want you to buy something else which may or may not be good for your business.

Subscribing to News

With the Internet at our fingertips it is very easy to use some great tools for information on any industry. A tool that very seldom gets talked about but may be one of the hottest commodities on the Internet is the Google News news service front page. The page can be custom tailored to any industry and have it delivered to your Window with automatic updates by the minutes. As you read the current events a person can even create search news email alerts that will send an email with a small encapsulated headline view for later scan viewing or in-depth reading.

So, if your industry is about antenna designing, memory module manufacturing, real estate, sales and marketing, advertising, or any industry related to a particular field take advantage of this tool and encourage your sales people too.