Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media …

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness. Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop. They are looking to friends and peers for the final stamp of approval before they add to cart. …

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]