Plans and implements the university/college's campaign for monetary aid in annual gifts from alumni and other community members. Assigns specific campaign programs to Annual Gift Coordinators. Responsible for attracting and retaining prospective donors, monitoring mailings, and analyzing past donations. Requires a bachelor's degree and at least 5 years of fundraising experience. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Supervises the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department.