Professional SEO Company | OptimizeX Search Engine Optimizationhttp://www.optimizex.com
Wed, 17 Jun 2015 02:24:28 +0000en-UShourly1Videos and SEO: Why Videos are Helping Websites Rank Higherhttp://www.optimizex.com/blog/videos-seo-videos-helping-websites-rank-higher/
http://www.optimizex.com/blog/videos-seo-videos-helping-websites-rank-higher/#respondThu, 27 Feb 2014 02:13:41 +0000http://www.optimizex.com/?p=1255There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to more »

]]>There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to just upload images and texts, but also videos as well.

Videos are starting to become an important component of search engine optimization (SEO). People now customize their searches according to their preferences, which could either be web results in general, or a choice among images, videos, news, or even blogs. By 2017, it is estimated that two-thirds of mobile data traffic worldwide will be coming from videos. This is according to Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update.

Reason #1: Videos tend to encourage visitors to a stay longer on a site.
For Google and other major search engines, a page is considered top quality when users spend a considerable amount of time browsing it. With something interesting to watch on your website, you can make visitors stay for about two more minutes (or even longer).

Reason #2: Videos eliminate people’s need to read content.
If there is one thing that small businesses need to know about consumers, it’s that they hardly ever read. Visitors most often do not read a page’s full content, either because they have no time to do it or they are just looking for very specific information. Either way, what they mostly do is scan the content of your site. If they do not find what they need in a certain amount of time, they hit the “back” button and check other sites.

By uploading videos to their sites, small businesses are giving searchers another option, which removes the obligation to read. Video titles help them figure out what the videos are about, and when they are interested they just click the “play” button. In an instant, they can watch the videos and get what they want in just a few minutes. More important, users now prefer videos because they can easily understand the message being conveyed.

One benefit of adding videos to your company website is that as of this moment, there’s not much competition in video pages. By staying ahead of your competitors in this aspect, you can reach potential customers that other businesses have not yet even considered looking into.

When people search for specific video presentations, the video results are usually dominated by YouTube at 80%. If you try to check these videos out, you will notice that majority of them are informational, sharing product data or teaching people how to use and do things, which is quite similar to what you want your website’s content to also have.

Reason #3: Videos can help boost online visibility.
Most small businesses need to know that in order to increase their sites’ exposure online, they also need to include videos and add them to their SEO strategy. Uploading videos do not have to be exclusive only to the company website. Uploading your company videos to social media networks such as Facebook and YouTube can increase your popularity, as people can link to your website through these videos. This also means increasing your popularity to top search engines such as Google and Bing. Even submitting your videos to social bookmarking sites like StumbleUpon and Delicious will help a great deal.

What you need t understand is that even without lengthy content, search engines can still read your videos. Aside from the title of your page, there are still four effective ways, which are (1) text transcription, (2) PDF download, (3) PowerPoint presentation, and (4) screenshots as images. The key is to place them underneath the videos. It may seem a lot of work, but with a reputable SEO company in Arizona working with you, you wouldn’t have to worry about it.

]]>http://www.optimizex.com/blog/videos-seo-videos-helping-websites-rank-higher/feed/0How to Create Effective Infographics for Your Business Websitehttp://www.optimizex.com/blog/create-effective-infographics-business-website/
http://www.optimizex.com/blog/create-effective-infographics-business-website/#respondThu, 20 Feb 2014 01:47:09 +0000http://www.optimizex.com/?p=1254Infographics are becoming more and more popular among web users nowadays. What they are, basically, are creatively presented data through graphs and charts. They usually contain pertinent data, specifically statistics about a certain topic, which aims to inform without the lengthy texts that articles bring. This is why people enjoy reading, or more accurately, looking more »

]]>Infographics are becoming more and more popular among web users nowadays. What they are, basically, are creatively presented data through graphs and charts. They usually contain pertinent data, specifically statistics about a certain topic, which aims to inform without the lengthy texts that articles bring.

This is why people enjoy reading, or more accurately, looking at them because users literally just have to look at an image that contains all the data that they need to be informed. No scrolling, no clicking on to the next page. Infographics do not come in a long, boring content. It is easier and faster for people to understand a certain issue, topic, or product when information is conveyed through infographics.

It is for these reasons that small businesses are starting to include infographics in their search engine optimization (SEO) campaigns. If you haven’t had the slightest idea as to how you can create a catchy yet effective infographic for your business’ website, then you could seek professional help from a reliable SEO company in Arizona. For the meantime, you can arm yourself with the following knowledge about infographics:

Tip No. 1: Make your text boxes short.
The idea of an infographic is to minimize text and focus on graphics, so obviously, you are not going to write a lengthy description about a statistic.You are, in fact, trying to share vital information through graphics. So use small text boxes that are large enough to convey the info but not long enough to occupy half of your infographic.

Tip No. 2: Make use of shapes, such as arrows, for better comprehension.
When dealing with infographics, it is important that readers know where to start and how the reading should go. It could be diagonal, horizontal, or vertical. The key is to ensure that they are properly led to the right direction and are able to follow the flow.

Tip No. 3: Make your infographics share-worthy.
Sharing is the key to getting backlinks. Therefore, you should see to it that your infographics are able to capture site visitors’ attention and more importantly, that readers deem it valuable enough to be shared on their personal blogs or social media accounts, among many others. The higher the number of shares you obtain, the more incoming traffic you will get for your website. If you decide to work with an SEO company in Arizona, do not forget to check whether the company offers infographics as part of their SEO efforts.

Tip No. 4: Make your headers bigger in font sizes.
Infographics are all about capturing the attention of readers, which is why font sizes are so important. When you make the font sizes of your headers larger than your regular text boxes, site visitors are automatically drawn to them, because readers tend to focus on the largest font first before anything else.

Tip No. 5: Make your infographic unique.
If people have seen the same design over and over again, then it is very likely for them to linger on your infographic if it does not offer anything unique. Remember it is quite easy to layout an infographic, so don’t be afraid to experiment. You can place texts anywhere you want and use any objects you choose, just make sure that they are relevant to the information that you want to share with your readers.

Tip No. 6: KISS (Keep it short and simple).
An infographic should be simple enough for people to understand it right away. Do not overwhelm your readers with too many facts that will either tick them off or cause them to lose interest in what you are trying to say. Stay focused on your main point.

Tip No. 7: Don’t forget to cite your sources.
Infographics is all about facts and figures, so it would only be fitting for creators to credit their sources, unless they want to be in trouble. Also, if you want people to know it is your company who made the infographic, you may do so but please do not place a large company logo. Site visitors will not like you parading your brand, because the main purpose is to inform, selling is an underlying purpose that should not be obvious to the readers. Just place one at the bottom right of the design for a more professional, acceptable look.

]]>http://www.optimizex.com/blog/create-effective-infographics-business-website/feed/0Five Simple Yet Effective SEO Tips for Small Business Websiteshttp://www.optimizex.com/blog/five-simple-yet-effective-seo-tips-small-business-websites/
http://www.optimizex.com/blog/five-simple-yet-effective-seo-tips-small-business-websites/#respondThu, 13 Feb 2014 04:24:37 +0000http://www.optimizex.com/?p=1259Most often than not, small to medium-sized businesses start off their internet marketing strategies by focusing on web designs, thinking that it’s the most crucial aspect of marketing. While this is not entirely false, there are also other elements that need to be prioritized ahead of web design, most especially if the company budget is more »

]]>Most often than not, small to medium-sized businesses start off their internet marketing strategies by focusing on web designs, thinking that it’s the most crucial aspect of marketing. While this is not entirely false, there are also other elements that need to be prioritized ahead of web design, most especially if the company budget is limited. Small business websites need to have more than just good design in order to attract their target market.

One of the the best and most effective ways to go about marketing a website is by getting professional advice and assistance from a reputable SEO company in Arizona. They know what strategies are favored by major search engines and what techniques will get the most leads and conversions. Just make sure that when you decide to schedule your first appointment with you an experienced Arizona SEO firm, you remember these five simple tips:

1. The homepage should inform readers about what your company is and what it is you offer.
The moment site visitors land on your homepage, the first bit of information they should know is your company name, and what products or services you offer. After that, a short summary of your company goals and objectives. It is essential that within a few seconds, which is the most crucial moment, you are able to capture visitors’ interest with these pieces of information. The goal is to give them vital details about the company and help them decide to stay longer.

2. Your contact details should be complete and seen in every page of your site.
It is not enough that you have your contact details on Contact Us page. In fact, they should be seen in every page of your site. Your site visitors should be constantly reminded and subconsciously persuaded to contact you and get your services. This is why it is very important that they have immediate access to your company. Vital information includes your company telephone number, email address and your business address.

3. Use effective calls to action.
Some small business websites stop at just providing contact information, when there are more ways to persuade visitors. Including certain phrases can help them decide what to do, such as “Call us today for further inquiries” and “Give us a call for a free quote”. Some websites even include the phrase “Order now” as one of their calls to action. Just make sure that you do not sound too spammy or overly enthusiastic trying to sell your company’s products or services.

4. Include product or service descriptions.
Now this is very important for e-commerce sites. Although high quality images may help buyers choose a product, it is not the deciding factor. Product descriptions give clients the information they need to make a purchase. Depending on how enticingly well-written a description is, customers will be more inclined to buy something that gives them all the advantages product and features. The key is to make them brief, precise, and creative.

5. Website content should be regularly updated.
Visitors who have been frequenting your website are bound to notice whether you are posting new content or not. If your site content is outdated, they will find no reason to come back and visit. More importantly, one of the ways search engines such as Google rank websites is according to fresh content. This is why it’s crucial to continuously publish new and interesting articles that are related to what products or services you offer.

Keep these things in mind when you hire the services of an SEO company in Arizona and you’ll be one step closer to dominating the competition online.

]]>http://www.optimizex.com/blog/five-simple-yet-effective-seo-tips-small-business-websites/feed/05 Types of Status Updates to Post on your Facebookhttp://www.optimizex.com/blog/5-types-status-updates-post-facebook/
http://www.optimizex.com/blog/5-types-status-updates-post-facebook/#respondMon, 29 Jul 2013 15:00:46 +0000http://www.optimizex.com/?p=1189Ever wonder what you should post on your facebook account today? Some people would do it randomly, most, surprisingly, actually thinks before they post. These types of people who take time before they share something on any social media platforms are more likely to be criticism-proof, depending on how provocative they’re post is. Although it more »

]]>Ever wonder what you should post on your facebook account today? Some people would do it randomly, most, surprisingly, actually thinks before they post. These types of people who take time before they share something on any social media platforms are more likely to be criticism-proof, depending on how provocative they’re post is.

Although it may have minor disadvantages, carefully assessing what you post has far more great benefits. The first would be your post’s reliability. For a company/business, image is everything; it is the consumer’s window to what you can offer them. Posting in random, without double (triple) checking your sources can cause doubt once you’ve made a mistake in information. The second is your post’s audience impact, through this you can analyze what your followers would like to see on your page; shares that will be a relevant information to them. It is simple marketing application, once you know who your target market is, you want to give what they want so that they will constantly check your product, in this case, your updates.

If you’re planning to plan your next post, you should consider having at least 3 of the status topics below, as we will explain why on each category.

1. Greetings

A ‘keep calm its Monday’ post or a holiday greeting 1st thing in morning can make anyone’s day. The purpose of greeting your audience is not just to make someone happy, or the usefulness of being reminded what today is, marketing-wise, this act can make your page personal and active.

A message of kindness can make your page less sales oriented, where the goal is to diminish the impression that your company only cares about profit. Also the intentional spontaneousity of the greetings will give your page character that will relate to your target audience. So it is wise to take notes of dates in your calendar so you can share the festivity to the world even if you’re not with them physically. Hence, brand awareness.

2. Trivia

Trivia is a popular post in the social media, as the World Wide Web has been known for its accessibility to endless information. Trivia can generate an AHA! feeling; knowing that you’ve gain a new knowledge, either about life or science, can make you feel smarter in an instant, where primitively humans are curious being hungry for answers.

But there’s also a risk in sharing trivia, which you can control by the way. Your trivia should have come from a reliable sources, as much as information is a dime a dozen on the internet, so are false experts.

Double or triple check if your trivia(s) are facts to avoid consumer doubt. If they can’t trust you with a simple fact then how can they trust you with your products?

3. News

Relevant news, although not necessary, should be very useful in having on your threads. Just like trivia, netizens are very interested in the ‘matter of facts’. With the cliché of advancement in technology, most internet users rely on social media to know what is currently happening in today’s society, as they are also busy with their own careers. Have you noticed that TV news even include stories found on the net? Social mediums, such as instagram, twitter, and facebook, have also made it possible for anyone to be a source of real time news.

But you can’t possibly share all news that you find interesting. The story you share should be in relation to your company’s services. That’s why we open this category with “Relevant News”. Who your target audiences are is clear to you, so you should share news that they will find interesting and not just because it’s a trending topic. For example, if your company specializes in Dentistry then news about ‘PETA acts on viral video of animal cruelty’ should be inconsequential to your type of business. It may also send the wrong message that your company also caters to veterinary dentistry. Ethical-wise, you don’t want that.

4. Polls

These are very rare on company updates. Polls are usually used for surveys to know more about the market’s demands. But they can also be used as a fun way to engage conversation and activity on your page. But like all that is mentioned above, the Polls should be relevant to your business specialty.

5. Conversation starters

Guessing games and engaging questions are very practical for a page’s activity. As the category implies, these are conversation starters to invite your followers to be participate actively on your page. Benefits from these types of posts are raising brand awareness and converting spectators to followers.

On most occasions you are required to reply to a commenter’s opinion for the purpose of this post to take effect. But heed warning that your audience’s opinion may vary; you may have commenters that have opposite opinions. The technique here is to ignore and show submission to any differing point of view and immediately delete any comments that can harm your companies pride to avoid further arguments. Like always, simple marketing rules says that the customer is always right.

]]>http://www.optimizex.com/blog/5-types-status-updates-post-facebook/feed/0How can the Right Keywords Increase Traffic in your Websitehttp://www.optimizex.com/blog/can-right-keywords-increase-traffic-website/
http://www.optimizex.com/blog/can-right-keywords-increase-traffic-website/#respondMon, 22 Jul 2013 15:00:59 +0000http://www.optimizex.com/?p=1186The use of keywords can make or break your website or social media. You may think that your current “keyword” choice may represent your company as a whole, but not knowing that no one is really paying attention. Keywords are highly related to SEO; your website’s content, conversation and social media campaign are done in more »

The use of keywords can make or break your website or social media. You may think that your current “keyword” choice may represent your company as a whole, but not knowing that no one is really paying attention.

Keywords are highly related to SEO; your website’s content, conversation and social media campaign are done in hope to raise your ranking in search engines. Ranking the right keywords can make or break your website. We could say that online marketing revolves around search engines.

Finding the right keyword for your SEO can define who your market will be. Remember that your effort in marketing your website is not about getting visitors but getting your customers on your site. A website with many traffic/visitors but has no sale is like a BLT sandwich without a bacon.

In social media, you can forecast the market demands by looking at the trending keywords. You can predict shifts in demands, customer reaction to promotions/products, and also create your product/services around the type of keywords that appeals to the consumer.

There are many ways to know if you are using the right keywords for your SEO.

1. You can ask yourself

If you are having problems in judging the value of your keywords, all you have to do is ask these 4 questions:

a. Will searchers find what they are looking on your site when they search using these keywords?

b. Will they be happy with what they find?

c. Will this traffic result in financial rewards or other organizational goals?

If the given keyword could answer “Yes” to all of these questions, then that is the right keyword for your website.

2. Your Best Seller can tell you

If you are still having a problem deciding which keywords to use then remember this simple marketing concept: Know what your BEST SELLERS are — If you have a coffee shop what drinks do most customers order, is it coffee or tea? This applies the same for search engines. The only difference would be is that the customers will not directly tell you their orders. For SEO you can learn what netizens usually type on the search engines through webmasters or keyword research tools. By availing any of these services you’ll be able to know your market’s interest.

3. Your Competition will tell you

You can check who your competitions are on each search engines. Reading their rankings can tell you if you’ve chosen the right keyword. This is not cheating, this is for market research; most companies do the same.

Other than assessing your keyword’s credibility, this strategy can help you in creating a benchmark for yourself and help you make a plan to slowly replace your competition on the top of the search engine. You’ll know if your keyword is high in value if there are many ads on the sides and on the top. But most of the time, the higher the value of a keyword is, the more competition there will be, meaning that many will fight to be in the top spot of SERP.

]]>http://www.optimizex.com/blog/can-right-keywords-increase-traffic-website/feed/0How to Lower Your Site’s Bounce Ratehttp://www.optimizex.com/blog/how-to-lower-your-sites-bounce-rate/
http://www.optimizex.com/blog/how-to-lower-your-sites-bounce-rate/#respondMon, 15 Jul 2013 15:00:33 +0000http://www.optimizex.com/?p=1180When working on your search engine optimization efforts, you should also take your site’s bounce rate into consideration. This term refers to the percentage of visitors who leave websites in five seconds or less by clicking the “back” button soon as they find the content inappropriate to their search. If your website has high bounce more »

]]>When working on your search engine optimization efforts, you should also take your site’s bounce rate into consideration. This term refers to the percentage of visitors who leave websites in five seconds or less by clicking the “back” button soon as they find the content inappropriate to their search. If your website has high bounce rates, it loses its credibility to Google and other search engines. So the moment you meet with the SEO company in Arizona you will hire, you should make a detailed discussion on how to reduce bounce rate, which include these:

Offer users content relevant to their search.

Users make a decision to click on the link to go to your website basing on the data you provide in the search engine results pages. Hence, they expect to see more information relevant to this the moment they land on your page. If they fail to find anything, they will immediately leave your site. So, you have to stop this trick of using popular keywords that have nothing to do with your content only to drive visitors to your website. Your site’s traffic may be increasing but your site’s bounce rate will surely follow and you will not like the result.

Allow easy navigation.

People should feel at ease making a tour on your site; thus, your pages should be intuitive. To make sure of this, ask the SEO company in Arizona you will hire to perform some sort of user testing. You may also invite relatives, friends and even your neighbors to visit your site. Ask them to share their experiences during the ‘tour’. Learn if they encounter some navigation issues and see how you will resolve them to achieve better user experience.

Increase your page load time.

Most users are impatient; they will not wait until your page loads. They will rather leave and visit another website. So avoid this scenario, see to it that your pages load faster. Another way to increase the page load time is to limit the number of images you have in your site or to reduce the resolution of all the photos. Likewise, make your site mobile-ready.

You provide external links in your site to either credit your reference or prove your point but you should limit your use of these types of links. You may not realize it but you may be pushing people to go to these sites rather than to stay on your own site, particularly if they feel that these external links will link them to articles that will offer more detailed information.

If you are able to keep visitors to your pages for a longer period of time, you are boosting your site’s credibility. But, if they leave immediately as they land on it, it means something is wrong in your site. You should get the services of an SEO company in Arizona to check what causes high bounce rate and to find ways on how to avoid or lower it. SEO is not only about generating traffic; it is also about making web guests stay longer than the usual.

]]>http://www.optimizex.com/blog/how-to-lower-your-sites-bounce-rate/feed/0The ingenious use of @reply to increase your social media followershttp://www.optimizex.com/blog/ingenious-use-reply-increase-social-media-followers/
http://www.optimizex.com/blog/ingenious-use-reply-increase-social-media-followers/#respondMon, 08 Jul 2013 15:00:27 +0000http://www.optimizex.com/?p=1177Netizens or generally known as “followers” are the ones who composes the whole social media community. These people are the reason why most companies have joined the online marketing bandwagon, because they, for emphasis, also exist in the real world; they have the power to materialize online sales into actual sales. Given this fact, most more »

Netizens or generally known as “followers” are the ones who composes the whole social media community. These people are the reason why most companies have joined the online marketing bandwagon, because they, for emphasis, also exist in the real world; they have the power to materialize online sales into actual sales.

Given this fact, most online companies misunderstood the essence of having many followers. The first 500 ‘follows’ or ‘likes’ may make your site look real, but at the end of the day that’s what they’ll ever be – a front for your page’s authenticity.

Authenticity is gravely different from credibility. Yes, your business and website is real; you even have papers to back it up to show that you are authentic and a real deal. But what about your marketing promises, or your product’s quality? What can you give your online audience to make them believe that what you’re saying is real? What can you show them that will make them recommend your products to someone else? More, importantly how can you convince them to buy your products/services?

Followers who doesn’t retweet, share, like or react to any of your marketing posts are like a trinket that’s only good for displays. It is better to have 100 active and conversation-engaged followers than 1000 page-default follower who doesn’t give you any profit. SEO-wise, the latter people mentioned wouldn’t even help generate any traffic on your site, thus making your product/services unknown to any willing online customers.

Thankfully, social media also has the solution to produce active audience to your site –that is @reply. This technique should not only make conversation with your followers personal but should also create a thread of discussions that can raise interest among spectators. Facebook and Twitter’s capability to detect a popular/trending topic would also help in this situation.

Another factor in using @reply is the social media etiquette, if you are talking to someone who is familiar with this rule, then his obligation to reply or at least ‘like’ your @reply should also generate traffic to your site. Conversational @reply is also a must in using this technique or it will defeat the whole purpose of replying. For example, Instead of just saying “@you thank you for sharing about the usefulness of @reply”, to engage the other party in a conversation you can say “@you your post about @reply was an interesting read. Is this method limited to twitter and facebook?” depending on your answer, this exchange of information can build-up your site’s reliability.

In addition, you should know that your @reply isn’t limited to your own page or posts. Making an effort to comment on interesting matters that may or may not be related to you company will make you seem like a strong prospect. In the marketing directive it says that it is better to focus on your target market, but it doesn’t state that you should totally disregard those that are outside of your comfort zone; although they are not your first priority, sales are still main concerns. The purpose of this whole exercise is to gain a bigger reach, resulting to more active followers and raising brand awareness in the process.

]]>http://www.optimizex.com/blog/ingenious-use-reply-increase-social-media-followers/feed/0Effective Ways to Optimize Videos for SEOhttp://www.optimizex.com/blog/effective-ways-optimize-videos-seo/
http://www.optimizex.com/blog/effective-ways-optimize-videos-seo/#respondMon, 01 Jul 2013 15:00:13 +0000http://www.optimizex.com/?p=1174Videos are beginning to gain interest from companies that do business online and want to apply search engine optimization techniques for their websites. However, not all of them know how to possibly and effectively apply optimization in videos. If you are one of them, you should hire an SEO company in Arizona so it can more »

]]>Videos are beginning to gain interest from companies that do business online and want to apply search engine optimization techniques for their websites. However, not all of them know how to possibly and effectively apply optimization in videos. If you are one of them, you should hire an SEO company in Arizona so it can teach you tricks, which include these:

Use keywords to your video titles.

Make sure that you give titles to your videos. Never rely on the default file names provided by the device that you used during the video making. Replace them with your own titles; remember to include your keywords in them. You have to realize that search engines like Google has no capability to know what is in your video presentations but it can read your video titles, as well as the meta info that you will provide. Through these keywords, which you inserted in the titles, search engines can index and rank your videos.

Create your videos in preferred formats.

You can make your video presentations in several formats. There is no rule that says you can only create videos in certain formats; however, you should think about choosing formats favored by searchers. This technique may increase the chances of your videos to be viewed.

Give relevant information to your video description.

Write a description related to your video so as not to cause disappointment to viewers, who will decide to leave your page immediately if they find nothing relevant. This action will subsequently increase your site’s bounce rate. Another trick known to an SEO company in Arizona is to, again, include your keywords. Avoid keyword stuffing, though, as this will result to the anger of search engines. In writing description, see to it that you write your URL at the beginning.

Offer users the freedom to rate or comment on your videos.

As mentioned earlier, search engines cannot read your videos—but it can read users’ ratings or comments that will eventually pave the way for your videos to be indexed and ranked by search engine spiders. If one of your video presentations is so excellent that it happens to go viral online, other users will get to know this and they will be attracted to look at your video and you will gain more viewers and receive more ratings and comments. This will eventually lead to higher ranking in search engine results pages.

Keep your videos short.

Remember to make your videos short but see to it that all the important information is included in them. Keep the videos’ length to five minutes or less or you may eventually bore viewers, who will then decide not to continue watching and leave the page.

It is easy to create video presentations for your business and publish them in your company website. But you should think about optimizing them to ensure user viewership and to also capture the interest of search engines, particularly Google. Get the services of an SEO company in Arizona because it can offer you professional assistance.

]]>http://www.optimizex.com/blog/effective-ways-optimize-videos-seo/feed/0How Keyword Research Affects Your Search Engine Rankinghttp://www.optimizex.com/blog/how-keyword-research-affects-your-search-engine-ranking/
http://www.optimizex.com/blog/how-keyword-research-affects-your-search-engine-ranking/#respondMon, 24 Jun 2013 15:00:00 +0000http://www.optimizex.com/?p=1133Any business owner that wants to market a product or service automatically knows that setting up a website is the best ways to successfully promote it. Blog owners who have recently created a site are concerned more about what content they are going to place in their sites. However, in both situations, it is important more »

]]>Any business owner that wants to market a product or service automatically knows that setting up a website is the best ways to successfully promote it. Blog owners who have recently created a site are concerned more about what content they are going to place in their sites. However, in both situations, it is important for them to remember that none of their goals would be very successful if they do not make use of internet marketing strategies that would make their sites rank well in search engine results.

The best way to make a site land on top of search engine results pages (SERPs) is to make use of search engine optimization (SEO) strategies. One notable aspect of SEO is keyword research, which is very crucial if you want to rise above your competitors since major search engines such as Google, Bing, and Yahoo!

Keyword research is essential in internet marketing because it is one of the primary considerations of search engines when determining which websites to place on top of their results pages. While there is a predetermined formula that search engines follow in order to rank web pages, the most important aspect that they look into is the keywords that can be found all over a website’s content.

It is every website owner’s dream is to be positioned in the first page of Google’s search results, but only a few get to reach the very top. Listed below are some situations where keyword research can affect the ranking of a website.

Wrong Keyword Choice

When optimizing a website with keywords, it will only be effective if the right keywords are used. Accuracy is key if you want your website to rank well, so it is important to determine what specific keywords consumers use when looking up your product or services. If you optimize your site with the wrong keyword, then you will not be able to reach your target market.

When doing keyword optimization, keep in mind that one research is not enough as keyword trends are ever changing—you simply will never know when majority of consumers suddenly use a new set of keywords to look up brands that they are interested in. The key is to maintain accessibility, which means that in order for you to earn profit you have to be among those who are very visible.

Multiple research studies have shown that around 80% of the users do not get to the second page of search engine results, so if you want to be visited, you will have to work hard to get to that precious top spot.

Here are tips that you can use to gain that much-needed advantage:

Do not rely heavily on free, third party keyword tools as their way of analyzing keyword trends and determining popular keywords as you will not know whether their methods are inaccurate or outdated. They are also not personalized for a specific business or company. Most often they show a set of general keywords to everyone that performs a query, so you do not have that edge that you want.

Do not assume that you know what keywords your target audience are using.

Your keyword list should be based on what actual people are really typing in order to access your site.

Take time to know which keywords are generating the most traffic and sales conversions.

You should also focus on using long tail keywords, which is longer and less common than ordinary keywords. You have more chances of achieving a high ranking because fewer people are trying to rank for them.

]]>http://www.optimizex.com/blog/how-keyword-research-affects-your-search-engine-ranking/feed/0What Small Businesses Should Know about SEOhttp://www.optimizex.com/blog/what-small-businesses-should-know-about-seo/
http://www.optimizex.com/blog/what-small-businesses-should-know-about-seo/#respondMon, 17 Jun 2013 15:00:22 +0000http://www.optimizex.com/?p=1130Before you begin with Search Engine Optimization (SEO), it is important that you know your goals and that it is clear to you that this is a long-term investment. Hence, you should not waste your time – and money –on using the wrong keywords, publishing low-quality content and others. Instead, you should get yourself educated more »

Before you begin with Search Engine Optimization (SEO), it is important that you know your goals and that it is clear to you that this is a long-term investment. Hence, you should not waste your time – and money –on using the wrong keywords, publishing low-quality content and others. Instead, you should get yourself educated about SEO. Some of the things that small businesses should know about SEO include the following:

SEO is not without quality content.
Search engine algorithms keep their eye on bounce rate. This refers to information, such as the amount of time site visitors spend on the webpages and the number of times a page is shared by users through the social networking sites. So, what will make users stay and share your pages? Publish quality and helpful content. This should come with your goal of optimizing articles.

Get support from social media.
At these times, it’s not enough that you have a website; you should get your small business active in social networking sites. If you think you do not have enough time for this, consider at least signing up for one social network only like Facebook. Unlike in your website where everything seems to be controlled, your social account will allow you to have direct interaction with your potential customers, as well as build and grow your connections. You can discover what they need, what products benefit them and others. You can launch promos in your social page as well.

Another advantage of having your presence in social media is that it allows users to share your web content through their social media accounts. You just need to add social sharing buttons to your website to make this process a lot easier.

Register in online and local business listings.
Online business directories can improve your visibility over the Internet and, more important, build your presence in local search engines. They are also the easier paths so customers in your city or town can find you. If you have no budget for this, no problem because you can find websites that let you list your business for free.

Build links.
Another element that small businesses should know about SEO is creating links. Link building offers small businesses a lot of things: increases visitors, enhances authority and improves position in search engine rankings. These are all possible because external pages link to certain pages in your site. However, you should get links from high-quality websites. To ensure this, however, you have to write compelling content. You should also publish news stories to press release submission sites, business directories, article submission sites, blogs and others.

SEO is a continuing process. It does not end when you are already on top or at least in a higher ranking. Bear in mind that small business owners like you are taking giant leaps to be seen in the first page of search engine results; hence, competition gets stiffer every day. They will try everything to either catch up or take over your position. You will have to study which new keywords to use, new articles and press releases to submit and many others. Hence, it is important that you continue to make yourself well-informed. There’s a lot that small businesses should know about SEO.