24 bringing prIntIng out of the era of "patent medicine" type. The agencies demanded a handsome presentation of their selling talks and they got it. The present importance of Goudy's design is best evidenced today by picking up a random copy of the Saturday Eve- ning Post. Often half the advertise- ments there are set in one or another of his faces. So far as advertising cap- tions are concerned, however, you may be sure that if a display is done in fantastic design or reveals a selfcon- scious preciosity, Goudy had nothing to do with it. He has only contempt for the freak effects. Sometimes the types have been sold outright to the com- panies in question; Procter & Gamble and National Biscuit, for instance, have their proprietary types. In another field, there is the Woman's Home C om- panion with a proprietary font; Gou- dy designed especially for the mag- azine the body type in which it is set. G OUDY, after years of wandering from one place to another, has now apparently settled down for good. He says that all his life he has been a "fool for luck," and accepts his present home as one more evidence that, when he set out to make life give him what he wanted, the cards were stacked in his favor. Twenty years ago he was one of the pioneers in the Forest Hills community. \Vith touching faith in his destiny, he hought a lot there priced at twenty-eight hundred dollars; he had ten dollars to his nalne and borrowed forty dollars to make the down payment. Nine years ago, both- ered by the growing pressure of subur- banism, he sold his Forest Hills hold- ings, and with the l110ney bought a place at Marlborough which he calls Deepdene. There he has a beautiful Colonial house, and his printing plant and workshop are located in a hun- dred-and-fifty-year-old miU only a few steps away. Deepdene has become within the past few years a sort of Mecca for printers and craftsmen. Scores of them visit his plant every year to see the master at work. Dissatisfied with the way in which commercial firms followed out his designs, he taught himself to cut his own matrices after his sixtieth birthday, and now every step in printing, from the drawing of the letter to the completed book, can be done in his own backyard and under his own direction. The Village Press is still a closed corporation; Mrs. Goudy is the compositor (and there are @ : :; I I I E : ; , , , < , : ;: " " , ; , ' : . "":,,,, , " .. " ,, : ,',.., :, ::- _..., _ ;: ft: :::::.; :r::::c:: : :::.::::::}.:. :;:;:;::.. , - ' tr ' m e"" ,,- r':"'*f ;;- /<< -4J ; ;;:jÞ ' j" m l if! , . ,y::,(f1. ',:, , " I'" ,): ':;::: . ",. J;;, i' "::;.:}::: J :: ::-:- .... '. i '.' I; i . i.::::-' i1 -'l :;J.. fj :.: . K: ", ,/1/,,:) I #<<:.,"" ! :'} ' 4f t . , ' : "_ , " ' _ , " " , < , ' :, "'. " r , , i , '" , :" t , : : _ , , ê m i wm.;::, '" ' : , ":" 0:: I",:; , ,m,: *" i: : ti .I .:Y;.' - ''-- ,.,Â":: .:wp,#z;:;: :f f '....'lx...Wj""":<' r: M ;"""'''''''''''::-;':':':, :,>>":'-<<-<:':""";;'''1+ 'ø < ,>' A E' i ,4J ?:' t }&& : :, i :, : , ' :,:,,( , fit :: g :' , ,I " ':::::::::: ":::::::;:::.' ':":';;:.'i.-l' :j;:;fièi'" :,,:x, t A :; I =':". :$: : . :::..... i": $", r. : J' i1 , .," .i.: ':;;x. . : , , .. .. - .. .. . , ' 'v,,,. JANUARY 1-+. 1 3.3 . '. .:.::: ....,. :, ' , "' 1 _ ' ; ' : ' % :':!k .:::; .:,::;:,(=;. <;i: :', ,,; ' , ;;::': : 1 : :; Wi i.< . : :" ',' " JS ' _ ' L lkA:!' $:: :',.::}, ',",' " I: . i $I I: -f '1: :... ;/'" :: :' :.' ;1;; t \ ' @ t:l jì :' i ::;:: ::::: i ! i ' : ,{i t , ! . ::: "A ' 'f , , ! , , : , : , ' , ' , ' , '; l __ , : ",'t.- " ' ; . < . '#>.' ' " ,;;< !1M ",0:, . /i} f "' ' .,J'í" ;;,.. _ JJ :'. ... ".. ç",:',,:,,":'" ,:,?"'< ':::::j::: '" " 11 :g, . f' .. J ;.,," # ...... i1.rI .. rJ!\ ;" "I certainly 111ade that judge look silly." . few better in the country) and Frederic '[. Goudy, their son, is the l11echanician and general-utility man. There are no other employees. Seventy miles away from the capital of indus- trialisl11 and Inass production, the Goudys live and work as did the great artisan families of the sixteenth cen- tury . The secrets of any artist's working methods are always hard to get at. Some years ago, when Goudy was giv- ing a course of lectures on lettering at Ne\\1 York University, one of the bright young blossoms of the campus . lifted her pencil above her notebook and said: "Professor, just ho,v do you design type?" His answer will serve here. "You think of a letter," Goudy said gravely, "and then you mark around it." -MILTON MACKAYE . I t was a very excItIng day for the Princess Sybile. On the way from the station to the Palace she waved her hand several times to the people.- T he Herald Tribune. Royalty is so hysterical!