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Diary: Imitation isn't flattering to Ford's Focus poster

Ah, the new year. A time for new beginnings, new resolutions and ... new ideas? Well, you might think so. But Diary has spotted an act of plagiarism so shameless that it makes the Abba cover band Bjorn Again look refreshingly original.

With more cheek than a hippo's rear, a poster for the Ford Focus, which was spotted last week on West London's Holland Park roundabout, warned: "Beware of expensive imitations." Now where have we seen that before?

Of course, the Focus tagline is a carbon copy of the classic devised for Sekonda by Gold Greenlees Trott in 1986. They say that imitation is the sincerest form of flattery. Well, they should try saying that to Sekonda.

Tut tut. Too much time spent off over Christmas perhaps?

The grafitti writer's reference to a "lemon" would seem to sum up the creative effort involved.