18 Feet & Rising strikes a winning note for Kopparberg

Jonathan Trimble’s 18 Feet & Rising hasn’t always had the best of luck. losing biggest client Nationwide fairly early on after producing some good work and then landing House of Fraser as the department store group teeters on the brink of high street oblivion.

Marcoms group Creston bought a minority stake a few years ago and 18 Feet now finds itself as part of the re-branded Unlimited Group (built around TMW Unlimited) which seems to be forever reshaping itself, as if clients care a monkey’s.

This is its latest effort for Kopparberg cider (from Sweden) showing a bunch of Scandinavian types flying kites in the South African sunshine, on the theme of ‘Outside is Ours.’ We like to swig cider in the great outdoors it seems.

Knowing 18 Feet’s luck the ASA will probably ban it as it shows people drinking with suspicious signs of enjoyment.

But it’s effective, old-style advertising with deft use of the music track (pretty much all you’ve got left advertising booze these days).

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.