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Author: Dayna Rothman Socialmedia is all about the visuals. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social. Which elements do you need to consider when thinking about visuals for social? Instagram is a powerful social network where photos are king. SocialMedia Consumer MORE

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. We covered almost every area of marketing, from a birds-eye view of the organization, down to changes in socialmedia and marketing operations. Modern Marketing b2b Consumer MORE

As socialmedia has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated socialmedia team. Socialmedia isn’t something you just do. huge part of socialmedia is understanding your audience. Sort of. MORE

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other socialmedia accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over. Social as a Thoughtful Business Channel. SocialMedia The Old Way. MORE

Author: Lisa Marcyes If you stop and think about it, socialmedia is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global socialmedia users is continuing to climb, with over 76% of internet-using U.S. You might be thinking, “It’s only socialmedia, how hard can it be?” MORE

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Socialmedia came in at a distant 4th, with only 33% of respondents indicating socialmedia to be effective. More than a quarter (27 percent) of respondents identify socialmedia as an “ indispensable ” channel for content distribution in 2016. MORE

by Jason Miller The results of the fourth annual SocialMedia Marketing Industry Report are in. Conducted by SocialMedia Examiner, the survey asked more than 3,800 marketers where they focus their socialmedia activities, how much time they invest and what the rewards are for doing so. B2B Marketing Infographic Modern B2B Marketing SocialMediaMORE

by Jason Miller If you are tasked with building a socialmedia dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the socialmedia manager’s real success story. is not important, but those are the vanity metrics that tend to give socialmedia a bad name. Share of Voice. MORE

Author: Lisa Marcyes When I think about what makes socialmedia so unique, I always come back to one thing: relationships. Through socialmedia and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of socialmedia further. Socialmedia is the megaphone for content. MORE

Author: Daniel Kushner Socialmedia marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. With a shrewd socialmedia management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. MORE

Until recently, most socialmedia case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in socialmedia marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded socialmedia following (e.g., Objectives. Results. MORE

Socialmedia, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with SocialMedia. Marketing in SocialMedia: What Works for European Marketers. How Social Is B2B? Source: How Social Is B2B? Return to the Top. LinkedIn? MORE

Seth Godin. A few years ago, blogging and socialmedia were separate. Socialmedia was short-form, personal, and spontaneous. Some people predicted that socialmedia would replace blogging because of declining attention spans. Now blogging and socialmedia not only amicably coexist; they complement each other. SocialMedia b2b Consumer MORE

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B socialmedia marketing strategy. Social sharing buttons (Like, +1, Tweet, etc.) MORE

Author: Shanna Cook Have you “liked” all of your SocialMedia Manager’s posts today? Because today is officially SocialMedia Day! June 30, 2015 marks the 6 th annual global celebration of socialmedia’s impact on global communications and the contributions that social has made to our lives. SocialMedia b2b Consumer MORE

Author: Nate Dame The connection between socialmedia marketing and SEO can be confusing. Do socialmedia signals impact search rankings? Should the socialmedia team have a stake in SEO? Part of the confusion here comes from the fact that Google treats socialmedia posts as individual web pages when it comes to search. Well, not exactly. MORE

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B socialmedia marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use SocialMedia for Lead Generation.” It’s MORE

Here are three data-backed tactics you can implement in your socialmedia strategy to ensure success: 1. Probably not often, but messaging this way, especially on socialmedia, is simple, straight to the point, informative, and delivers results. Speaking of mobile, it can’t be an afterthought in your social strategy; it needs to be at the forefront. MORE

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, socialmedia, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos. MORE

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid socialmedia advertising. What can brand marketers learn from non-profits about effectively using socialmedia ? SocialMedia b2b Consumer MORE

Author: John McMalcolm Socialmedia is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make socialmedia work for them. Here are a number of socialmedia blunders that you should try to avoid. SocialMediaMORE

Navigating the socialmedia landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a socialmedia rockstar to engage and delight your different target audiences? Here are five ways to make your socialmedia marketing rock: . 1. The same concept applies in socialmedia. What social platforms are they on? MORE

Author: Ellen Gomes We’ve all heard about the many ways that you can use socialmedia to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that socialmedia managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it. MORE

by Jason Miller Having a solid socialmedia plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. B2B Marketing Event Marketing Infographic SocialMediaMORE

Author: Lisa Marcyes Last week, I was in sunny San Diego for SocialMedia Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the socialmedia field. According to SocialMedia Examiner’s Michael Stelzner, only 17% of marketers are utilizing live streaming. MORE

You give yourself a high five when people personally tell you how great one of your social posts was. You take it personally when people say socialmedia does not work for lead generation , or that it’s a waste of time. 7. You’re not too thrilled when a new social network emerges out of nowhere. 8. You can name 5 socialmedia and content influencers in 10 seconds. MORE

But aside from simply posting it across your socialmedia channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on socialmedia. PAS is a common technique that’s used when creating content, but it can also work to encourage more clicks back to your content when you post on social networks. Create social banners. MORE

have 10 years of experience performing improv comedy with ComedySportz , and I have found that many of the skills you learn when taking improv classes can be directly applied to socialmedia marketing. We’ve all seen what happens when brands get defensive and don’t practice the “Yes, and…” skill in socialmedia. Socialmedia is part stand-up and part improv. MORE

Author: Jamie Notter It is hardly breaking news to suggest that socialmedia has changed the marketing landscape. The True Power of SocialMedia. But the true power of socialmedia goes way beyond marketing. Socialmedia is more than just a collection of tools for connecting, sharing and learning. Traditional vs. Social Leadership Traits. MORE

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The SocialMedia b2b Consumer MORE

How has your work brought you to where you are now, a leader in socialmedia strategy? Loving the social aspect that communities offered so much, I transferred into a socialmedia channel management role. How has socialmedia influenced the daily work of the business functions you touch? Manage social influencer outreach. Welcome, Lisa ! MORE

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on socialmedia platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s socialmedia posts. MORE

by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable socialmedia component to their demand generation system. Now everyone is betting on the nexus of demand generation and socialmedia. There’s a golden formula in tech PR: Buy a socialmedia company, lace the news with grandeur, get pub. MORE

by Jon Miller One question we hear all the time from customers is how to measure the ROI of socialmedia. While I won’t talk here about the ROI of all socialmedia, I do want to drill into the return on paid socialmedia advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. MORE

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including socialmedia. If you’re involved in your company’s socialmedia marketing, you might be wondering what a shift to ABM will look like for you. Use SocialMedia to Better Understand Your Buyers. Reach Key Accounts on SocialMedia. MORE

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Measure the effectiveness of social channels within a holistic marketing program. Engagement Marketing SocialMedia b2b Consumer MORE

Manage all of your socialmedia accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and socialmedia tools, apps and reviews. Cool SocialMedia Tools. Storefront Social. Inefegy Social Radar. MORE

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using socialmedia for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the socialmedia marketer. Socialmedia leads must be nurtured. Modern B2B Marketing SocialMediaMORE

Author: Elaine Ip As a marketer, are you using socialmedia to reach the 67.4% of internet users who are on it? Socialmedia is now status quo in a business’ digital presence. Users expect to see their favorite brands on socialmedia and are having conversations about your brand—whether or not you’re a part of them. SocialMedia b2b Consumer MORE

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). How to add brains and reach to our customer’s beautiful/brand-centric websites. MORE

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How has your work brought you to where you are now, a leader in socialmedia strategy? Loving the social aspect that communities offered so much, I transferred into a socialmedia channel management role. How has socialmedia influenced the daily work of the business functions you touch? Manage social influencer outreach. Welcome, Lisa !

As socialmedia has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated socialmedia team. Socialmedia isn’t something you just do. huge part of socialmedia is understanding your audience. Sort of.

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B socialmedia marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use SocialMedia for Lead Generation.” It’s

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B socialmedia marketing strategy. Social sharing buttons (Like, +1, Tweet, etc.)

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Socialmedia came in at a distant 4th, with only 33% of respondents indicating socialmedia to be effective. More than a quarter (27 percent) of respondents identify socialmedia as an “ indispensable ” channel for content distribution in 2016.

Navigating the socialmedia landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a socialmedia rockstar to engage and delight your different target audiences? Here are five ways to make your socialmedia marketing rock: . 1. The same concept applies in socialmedia. What social platforms are they on?

Author: Lisa Marcyes If you stop and think about it, socialmedia is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global socialmedia users is continuing to climb, with over 76% of internet-using U.S. You might be thinking, “It’s only socialmedia, how hard can it be?”

Author: Nate Dame The connection between socialmedia marketing and SEO can be confusing. Do socialmedia signals impact search rankings? Should the socialmedia team have a stake in SEO? Part of the confusion here comes from the fact that Google treats socialmedia posts as individual web pages when it comes to search. Well, not exactly.

Until recently, most socialmedia case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in socialmedia marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded socialmedia following (e.g., Objectives. Results.

Author: Elaine Ip As a marketer, are you using socialmedia to reach the 67.4% of internet users who are on it? Socialmedia is now status quo in a business’ digital presence. Users expect to see their favorite brands on socialmedia and are having conversations about your brand—whether or not you’re a part of them. SocialMedia b2b Consumer

Author: Lisa Marcyes When I think about what makes socialmedia so unique, I always come back to one thing: relationships. Through socialmedia and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of socialmedia further. Socialmedia is the megaphone for content.

Manage all of your socialmedia accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and socialmedia tools, apps and reviews. Cool SocialMedia Tools. Storefront Social. Inefegy Social Radar.

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Socialmedia came in at a distant 4th, with only 33% of respondents indicating socialmedia to be effective. More than a quarter (27 percent) of respondents identify socialmedia as an “ indispensable ” channel for content distribution in 2016.

Navigating the socialmedia landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a socialmedia rockstar to engage and delight your different target audiences? Here are five ways to make your socialmedia marketing rock: . 1. The same concept applies in socialmedia. What social platforms are they on?

Author: Lisa Marcyes If you stop and think about it, socialmedia is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global socialmedia users is continuing to climb, with over 76% of internet-using U.S. You might be thinking, “It’s only socialmedia, how hard can it be?”

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including socialmedia. If you’re involved in your company’s socialmedia marketing, you might be wondering what a shift to ABM will look like for you. Use SocialMedia to Better Understand Your Buyers. Reach Key Accounts on SocialMedia.

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on socialmedia platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s socialmedia posts.

Author: Daniel Kushner Socialmedia marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. With a shrewd socialmedia management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic.

Seth Godin. A few years ago, blogging and socialmedia were separate. Socialmedia was short-form, personal, and spontaneous. Some people predicted that socialmedia would replace blogging because of declining attention spans. Now blogging and socialmedia not only amicably coexist; they complement each other. SocialMedia b2b Consumer

Author: Lisa Marcyes Last week, I was in sunny San Diego for SocialMedia Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the socialmedia field. According to SocialMedia Examiner’s Michael Stelzner, only 17% of marketers are utilizing live streaming.

Author: Shanna Cook Have you “liked” all of your SocialMedia Manager’s posts today? Because today is officially SocialMedia Day! June 30, 2015 marks the 6 th annual global celebration of socialmedia’s impact on global communications and the contributions that social has made to our lives. SocialMedia b2b Consumer

Socialmedia, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with SocialMedia. Marketing in SocialMedia: What Works for European Marketers. How Social Is B2B? Source: How Social Is B2B? Return to the Top. LinkedIn?

Author: Jamie Notter It is hardly breaking news to suggest that socialmedia has changed the marketing landscape. The True Power of SocialMedia. But the true power of socialmedia goes way beyond marketing. Socialmedia is more than just a collection of tools for connecting, sharing and learning. Traditional vs. Social Leadership Traits.

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The SocialMedia b2b Consumer

by Jon Miller One question we hear all the time from customers is how to measure the ROI of socialmedia. While I won’t talk here about the ROI of all socialmedia, I do want to drill into the return on paid socialmedia advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.

Here are three data-backed tactics you can implement in your socialmedia strategy to ensure success: 1. Probably not often, but messaging this way, especially on socialmedia, is simple, straight to the point, informative, and delivers results. Speaking of mobile, it can’t be an afterthought in your social strategy; it needs to be at the forefront.

have 10 years of experience performing improv comedy with ComedySportz , and I have found that many of the skills you learn when taking improv classes can be directly applied to socialmedia marketing. We’ve all seen what happens when brands get defensive and don’t practice the “Yes, and…” skill in socialmedia. Socialmedia is part stand-up and part improv.

by Jason Miller The results of the fourth annual SocialMedia Marketing Industry Report are in. Conducted by SocialMedia Examiner, the survey asked more than 3,800 marketers where they focus their socialmedia activities, how much time they invest and what the rewards are for doing so. B2B Marketing Infographic Modern B2B Marketing SocialMedia

Author: Ellen Gomes We’ve all heard about the many ways that you can use socialmedia to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that socialmedia managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it.

You give yourself a high five when people personally tell you how great one of your social posts was. You take it personally when people say socialmedia does not work for lead generation , or that it’s a waste of time. 7. You’re not too thrilled when a new social network emerges out of nowhere. 8. You can name 5 socialmedia and content influencers in 10 seconds.

by Jason Miller If you are tasked with building a socialmedia dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the socialmedia manager’s real success story. is not important, but those are the vanity metrics that tend to give socialmedia a bad name. Share of Voice.

by Jason Miller Having a solid socialmedia plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. B2B Marketing Event Marketing Infographic SocialMedia

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid socialmedia advertising. What can brand marketers learn from non-profits about effectively using socialmedia ? SocialMedia b2b Consumer

by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable socialmedia component to their demand generation system. Now everyone is betting on the nexus of demand generation and socialmedia. There’s a golden formula in tech PR: Buy a socialmedia company, lace the news with grandeur, get pub.

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other socialmedia accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over. Social as a Thoughtful Business Channel. SocialMedia The Old Way.

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Measure the effectiveness of social channels within a holistic marketing program. Engagement Marketing SocialMedia b2b Consumer

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using socialmedia for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the socialmedia marketer. Socialmedia leads must be nurtured. Modern B2B Marketing SocialMedia

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). How to add brains and reach to our customer’s beautiful/brand-centric websites.

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. We covered almost every area of marketing, from a birds-eye view of the organization, down to changes in socialmedia and marketing operations. Modern Marketing b2b Consumer

Author: Dayna Rothman Socialmedia is all about the visuals. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social. Which elements do you need to consider when thinking about visuals for social? Instagram is a powerful social network where photos are king. SocialMedia Consumer

Author: John McMalcolm Socialmedia is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make socialmedia work for them. Here are a number of socialmedia blunders that you should try to avoid. SocialMedia

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, socialmedia, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

But aside from simply posting it across your socialmedia channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on socialmedia. PAS is a common technique that’s used when creating content, but it can also work to encourage more clicks back to your content when you post on social networks. Create social banners.