Simplicity is the name the game for Brandon Williams, aka Run Bimma from Saucony Originals. It was the same for his late father who obsessed with it, and continues to be a theme by which he lives as demonstrated by his small collection of Essentials. While his dad taught him the method, his mother gave him the direction, encouraging him to experience his own unique journey. This led to him launching a social media and fitness movement called ‘Claim Your Journey’ at the age of 24.

Bimma recently relocated from Louisiana where the movement is based to the Greater Boston Area, and is currently looking to infuse updates to the Saucony Originals range with his own designs on top of his extensive work managing the brand’s social media.

When he’s working with social media of his own, particularly with Instagram, the Southern gentleman prefers to work with both his iPhone 5 and an old Canon T2i while he swaps out for a MacBook Pro and Pantone color guide when designing. Aside from a few stylish pieces of wrist wear, his personal accessories include a Red Sneaker Politics snapback, a childhood picture at Disney World, and a custom pair of Saucony Originals GRID 9000s he designed for his upcoming wedding.