Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

First Three Emails Matter Most

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

Most marketers who begin to send out email newsletters realize they have to grab their readers from the get-go.

If their first communications are shoddily put together, bland and uninteresting, their fans will not respond to any calls to action. There's a good chance they'll opt out altogether, so it's smarter for marketers to create targeted messages every time rather than filling their inboxes with something they won't read.

As such, most advertisers put the big focus on the first email. This is extremely important, because it gives companies the opportunity to introduce themselves, showcase their personalities and start out on the right foot. However, most industry insiders know a little secret - it's the first three emails, actually, that are the most crucial to a campaign.

According to CRM Magazine, marketers should set up their initial three messages in a certain manner for the best results.

The first should obviously be an introduction to the companies, which marketers can use to showcase some of their more popular products without sounding too showy and promotional, and ask permission for future communications.

After that, the news provider noted, marketers should follow up with an email that explains the benefits of remaining opted in, like discounts or special events.

Finally, the first traditional newsletter will introduce the individuals to the content they can expect to see for their duration as a fan.