Stop Wasting Time and Money With Your Article Marketing

Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones' website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers' websites. Many more will tell you that article marketing is an utter waste of time and money...

The difference between those who do well with article marketing and those who do not is usually a matter of education, or lack thereof...

Those who succeed with article marketing generally know a few things that others don't, and just as importantly, these people understand the nature of the article marketing landscape.

Those who fail with article marketing do so for a number of reasons, although most importantly, the reason for failure is rooted in a lack of knowledge about how to truly make article marketing work for them, and the lack of understanding about an always shifting landscape of article marketing.

Other reasons many online marketers fail with article marketing:

They think that one article is a good test of the technique. Even the greatest baseball player in history (Ty Cobb) only batted .367, which is just a hair over one hit for every three "at bats".

Even the professional article marketers, who have a track record of making hundreds of thousands of dollars with article marketing, do not produce winners at the same level as Ty Cobb provided hits... There are no article marketers who hit it out of the park every time... As with anything else in life, article marketing success is dictated by the Law Of Averages.

So consider this: If the professional article writers do not hit it out of the park with every article, what makes YOU think that your one article is a "good test" of the technique?

People suppose that since article marketing is a method of advertising, then they should "advertise" in their articles. But, it does not work that way. People want information, so in articles, we give them the information that they want. All advertising should be reserved for the Authors' Resource Box that follows the article - this is also where you will place your anchor text links, to influence your websites' rankings in the search engines.

Press Releases are for sharing news about your company. Articles are for sharing information that people want to know. In your press release, you should mention the name of your company / website inside the main body of text. But with articles, you should only mention your company / website in the Authors' Resource Box.

If people will not want to read your article, reputable publishers will not want to publish your article.

The Always Shifting Landscape

Websites that are willing to accept your articles directly fall into two categories:

Those who will publish anything; and

Those who have editorial standards and are very selective about the articles they are willing to accept from marketers...

Those who will publish anything generally find it difficult to attract repeat visitors... Therefore, they find that attracting visitors is a struggle that never ends.

This results in websites that do not provide profits to the website owner... How many websites do you own where you will keep pumping money into them, once you have come to the realization that those websites will never turn a profit for you?

New website owners will frequently prepay up to two years of domain registration and web hosting. As you can imagine, if after two years the website has never turned a profit, the site will close when its registration expires.

The other side of this coin is that if the website is not earning money, the website owner will frequently quit working on it, well before the website expires... So if it is an article directory, don't be surprised when you realize that the website works, but no one is home to approve your article submissions...

Those webmasters, who do have editorial standards, find attracting and keeping visitors to be much easier... And as a result, they find that earning a profit is not only realistic, but it is a way of life...

Article Directories that have editorial standards, like Ezine Articles, will continue to be around for a very long time. Chris Knight has owned and operated EzineArticles.com at a profit since November of 1999, and so long as he continues to exercise his perogative to have editorial standards, you can bet that he will continue to attract repeat visitors and to earn a profit from his website.

Quality information is the key to the survival of websites and to writing articles that will stand the test of time, delivering a lifetime of traffic and sales.

Here Today... Gone Tomorrow...

If for one minute, you rely on websites that will publish anything, to make your article marketing campaigns work for you, then you will find that most of your article submission efforts will be wasted...

The owners of a vast majority of the Article Directories are not even approving the articles that have been submitted to them...

And even if they are approving articles, most of those websites that will accept your article submissions will close within two years, due to a lack of profits, resulting from a lack of editorial standards on the part of the website owner.

The vast majority of websites, which accept articles from the public, stop approving articles within just a few months... Thereafter, when the domain expires, the website and your articles on it will disappear into the dust bin of history...

In Conclusion...

If you focus only on you or your products / website in your articles, then you will have no one to blame for your failure, but you...

But, if you focus on providing your readers information that they can use and will enjoy reading, then your article marketing campaigns could provide the level of success to you that you seek, just as it has provided success to the many authors, whose names you know and websites you recognize by name...

You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/

10 Most Recent Articles Written by Bill Platt

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 5255
| Votes: 9 |
Rating: 2.11
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 5947
| Votes: 7 |
Rating: 1.57
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 4972
| Votes: 7 |
Rating: 2.29
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 3302
| Votes: 4 |
Rating: 0.50
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 5694
| Votes: 8 |
Rating: 2.25
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 3394
| Votes: 4 |
Rating: 0.25
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.

The Death and Resurrection of Quality Content
Written by: Bill Platt |
Distributed: 2013-07-25 |
Word Count: 769 |
Page Views: 4801
| Votes: 6 |
Rating: 1.33
No matter where you go online, you are bound to find someone
complaining about the quality of content available online.
When we want to find information that answers our questions
for us, the last thing we want to do is to land on a MFA
(Made For Adsense) website with questionable content. And
yet, many of the people who complain about this state of
affairs also contribute to the problem...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 23478
| Votes: 27 |
Rating: 2.93
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 5255
| Votes: 9 |
Rating: 2.11
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 5947
| Votes: 7 |
Rating: 1.57
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 4972
| Votes: 7 |
Rating: 2.29
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 3302
| Votes: 4 |
Rating: 0.50
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 5694
| Votes: 8 |
Rating: 2.25
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 3353
| Votes: 4 |
Rating: 0.25
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 3394
| Votes: 4 |
Rating: 0.25
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 3115
| Votes: 4 |
Rating: 1.50
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 45495
| Votes: 10 |
Rating: 1.90
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 37854
| Votes: 14 |
Rating: 2.21
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 23478
| Votes: 27 |
Rating: 2.93
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 18583
| Votes: 11 |
Rating: 2.09
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 13261
| Votes: 21 |
Rating: 2.62
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 12992
| Votes: 9 |
Rating: 2.89
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to
reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 10250
| Votes: 12 |
Rating: 2.00
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 9993
| Votes: 14 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?

How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 4858
| Votes: 41 |
Rating: 3.95
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 4355
| Votes: 18 |
Rating: 3.94
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 4584
| Votes: 14 |
Rating: 3.64
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees

Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 5883
| Votes: 33 |
Rating: 3.61
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."

3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
Written by: Jim Corkern |
Distributed: 2006-10-25 |
Word Count: 646 |
Page Views: 2732
| Votes: 15 |
Rating: 3.53
I know you hear all of the squabble about links being the number
1 factor in getting your website top search engine positions. I
have had many clients come to me and say, I have hundreds more
links than the top 10 sites for the keywords I am targeting, and
all of my links are from related sites, Why is my site not in the
top 10?