Google Finance, Govt, Policy and Business Issues Forum

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine's advertisers automatically place ads on XM's non-music radio channels.

The deal would give Google advertisers a way to reach XM's more than 7 million subscribers. It also could allow XM to feature new advertisers while lowering the costs related to processing ads, the two companies said.

Ya gotta admire the satellite radio business model: Sell the hardware, sell the subscription, sell ads. They probably sell airtime to performers. These are the kind of people that charge their employees for parking and make them provide their own cell phones and laptops.

Google is performing steps to expand its business to offline world and seems moving to a practical steps The reason should be that offline world offers much bigger financial ooppertunities than online but expanding online technologies to offline media is something new