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Get your mind set on this very simple concept: there are two boxes in your business, generating business and dealing with it.

Box 2 may be the reason you were attracted to real estate in the first place. Working with people, being your own boss, marketing, staging, seeing cool properties, architecture, design, the thrill of the hunt, finding the cool properties, negotiating, helping people change their lives. It’s the cool part of real estate, the sexy part of real estate.

And then there is the J.O.B. Box 1.

Box 1 is not all shiny, or superfun-woo-hoo-I-love-real-estate. Box 1 is not what attracted you to real estate in the first place. But box 1 is the most important. Getting these two boxes reversed can lead to tremendous stress and has led to the demise of many agents; it is quite possibly the most common Realtor mistake.

So keep these principles in mind as you build this thing called an enjoyable, reliable, financially viable, amazing real estate practice:

Always start with box 1. Every day. This never changes.

Your schedule must reflect the priority of box 1.

Box 1 is your JOB. This never changes.

Box 1 leads to Box 2.

Don’t lead with sexy; earn sexy.

The health and happiness of your business falls on the shoulders of a healthy client pipeline. You don’t need 10 clients, you need 100. Every day, generate business. Every day, make sure the job of box 1 is your priority. Get comfortable with this and you can build an enjoyable, reliable, financially viable, amazing real estate practice.

Did you know that Austin has two direct flights to Europe? London and Frankfurt. The only reason Austin would have direct flights to these European hubs is because the Austin business community asked for it. Austin businesses and corporations are doing business in London and Frankfurt (and yes, other European destinations).

So what does this mean for your luxury listings?

Geo-boost your luxury listings specific to Facebook users in those cities. Of course, your target cities will depend on where you live. Google “European direct flights from [my city]” and you’ll find the information and probably a graphic.

How do you geo-boost? Facebook help looks like this:

Here is what I recommend:

Add a slide to your listing presentation that says something like this:

When you hire me, you are hiring a tech savvy agent. I am in the small minority of Realtors who actually knows how to geo-post your home to a specific demographic. We will target market to the right location and the right demographic that can afford your home.

In your LUXURY listing presentation (which should look and feel different and will have additional services), include that you run a targeted ad to London and Frankfurt (or name your target cities) so that you are capturing the international market.

Another note on luxury listings … proxio pro is the international MLS. Using proxio pro will help you land more luxury listings.

Here is the main point, or two: boost your luxury listings internationally AND know the international buyer audience for your city and target market accordingly.

Robust lead generation system designed for Realtors® to build an investor pipeline

Comprehensive platform that helps agents compete with the big teams and big systems

Helps agents identify a network of investors proven to buy multiple times a year

Deal analyzer

Shift from retail buyers to investors who can close 3, 4, 5 cash deals a month

I knew of Leigh Archer in 2015 because we had the same real estate coach. I was exploring some entrepreneurial things I wanted to do with my online real estate training and my coach, our coach, suggested I reach out to Leigh. Fast forward twelve months and Leigh is one of my favorite real estate entrepreneurs. Leigh is a visionary, a problem solver, and extremely resourceful.

Originally from Western Canada, to the states (Virginia) at age 17, to Prague in the Czech Republic, to international business in China with a Shark Tank winner friend, then to Texas (selling rocks!), then real estate in Abilene to Amarillo to Denver. When Leigh started in real estate, he quickly had success as an agent in Abilene, quickly shifted to coach with Keller Williams in Amarillo, and then took on a KW Team Leader role in Denver in 2016.

So, WealthBuilderOS. Leigh has been working on this for the past year. Leigh saw two problems in real estate: agents not having enough solid leads and agents not having the tools or confidence to competently engage with investors. Leigh and his WealthBuilderOS partners have taken the fear out of the investor equation, giving agents the tools they need to confidently perform in the investor arena.

90% of Realtors know how to serve buyers and sellers, only 10% really know how to serve investors.

Gives agents tools to be able to work with their clients that are getting hammered in the stock market.

Gives agents tools to generate not just one transaction every 5-7 years with the traditional retail buyer, but to serve and craft the conversation around investors who have the ability to generate six paydays a month.

There is a network of over 50 million cash buyers across the United States … WBOS helps agents find them. “I analyze properties every day. Do you want to be on my buyer list?”

Helps the agent present a professional analysis package to the investor … “I have this deal, it costs x, and this is the return. Are you interested?”

Work Another City – Maybe your city is saturated with agents who specialize in the investor market. Maybe your city is still recovering from the last investor bubble and real estate investing is down. WBOS helps agents identify markets around the country that are booming. What if you spent your time, consistently every day, analyzing properties in Columbus or Cleveland or Phoenix, screening the leads then connecting the solid leads with your referral partner in that city for a 30% referral fee? It’s mailbox money.

Marketing Tools and CRM – WBOS is loaded with all the tools you need to communicate including texting tools, email templates, direct mail pieces and a CRM to manage your leads.

There are high-quality leads everywhere. Most agents need help finding them.

Click here for more information, pricing and a free 14-day trial (or at least they were offering the 14-day trial at the time I wrote this article): http://tiny.cc/wealthbuilderOS.