FALL RIVER — “Pretty Old,” the documentary that tells the story of the Ms. Senior Sweetheart Pageant through the eyes of four contestants, is now available on the streaming platforms iTunes, Amazon instant video, Google Play and others.

The film was produced by California filmmaker Walter Matteson, who followed the diverse stories of the contestants vying for the crown in 2009.

The full length film got the attention of actress Sarah Jessica Parker who became its executive director. Parker is known for her role as Carrie Bradshaw on HBO’s “Sex and the City.”

Matteson followed the stories of seniors Phillis Chickett, who competed in the pageant after canceling the year before when she suffered a heart attack; Frances Christian, who was diagnosed with late stage ovarian cancer; Ida White, a radio host who was losing her husband to dementia; and Tamara Swihart, a midwestern “pageant junkie” who works in a prison.

Lenny “Low Price” Kaplan, pageant founder and president, was another character in the documentary.

“Pretty Old” took top honors in 2012 at the Santa Barbara International Film Festival, and was featured in the Nantucket Film Festival, the Boston Film Festival and is currently being shown through national distribution in movie showcases around the country.

Kaplan attended the film festival in Nantucket and held a local viewing event last year. He said he was happy it would now be available to a wider audience.

Kaplan said he was proud of the film, because an outside entity saw the value in the annual pageant, what it means to the women who participate, and how it’s become an inspiration to its many faithful audience members through the years.

“I think it’s going to take off and do very well,” Kaplan said.

The film is one hour and 26 minutes. The cost to rent “Pretty Old” on Amazon instant video is $3.99, or it can be purchased for $14.99.