Electric Holiday

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Electric Holiday

http://toybook.com/wp-content/uploads/2012/11/Barneys1.jpg

Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, launched Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music, and fashion. [Read more...]

Barneys New York and The Walt Disney Company are collaborating on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit of the Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion.

Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. [Read more...]

New Products

Warner Bros. Interactive Entertainment (WBIE), TT Games, and The Lego Group will launch Lego Worlds on Feb. 21 for PlayStation4, Xbox One, and STEAM. The game is a galaxy of imaginative words made entirely of digital LEGO bricks where players can explore, discover, and create together.

TILT launched two SpinTales products online at Toysrus.com, the SpinTales Enchanted Duvet and Jungle Rug. Kids can use the free app designed for these products to create immersive augmented reality experiences with the products, which blur the boundaries between the physical and digital worlds.

Jakks Pacific has been granted the rights to manufacture and market a line of pet products inspired by the BOO—The World’s Cutest Dog brand. The Pets division of Jakks is planning a line of BOO-branded dog toys featuring BOO’s likeness and specially designed for small dogs, as well as dog apparel, dog beds, and dog [...]

To celebrate “Colorful Friday” and the launch of the new Special Edition Gemma Stone Shoppie Doll, Moose Toys is launching the “Make the World Sparkle and Shine” fan contest. To enter the contest starting on Nov. 25, fans must submit 4 to 6 sentences describing how they add “sparkle” to their world by helping out [...]

Warner Bros. Interactive Entertainment announced the release of six expansion packs for LEGO Dimensions, led by the Sonic The Hedgehog Level Pack and the Fantastic Beasts and Where to Find Them Story Pack.