Catherine Isabel Audrey "Cath" Kidston, MBE, is an English fashion designer, businesswoman and author whose company, Cath Kidston Limited sells home furnishings and related goods through shops, online and by mail order, most products being made with her floral prints.[1] In February 2010, the company was valued at £75 million.[2] She is particularly known for her nostalgic floral patterns[1][2] and has also published a number of books.[2]

Raised with three other siblings near Andover in Hampshire, Kidston was educated at a number of English boarding schools, before moving to London aged 18. She was employed by the socialiteNicky Haslam[2] before setting up an interiors business with a friend,[2] then opening her own shop.[2] Both her parents died of cancer,[2] and she was diagnosed with breast cancer, aged 37.[2]

After recovering from breast cancer,[2] Kidston opened her first shop in London's Holland Park in 1993,[1] selling hand-embroidered tea-towels and brightly renovated furniture.[2] She later described it as just a "glorified junk shop".[2] By the end of 2013, there were 136 outlets, including a flagship store on Piccadilly next to Fortnum & Mason and four stores in China.[6] Appearing on BBC Radio 4's Desert Island Discs programme, Kidston described her shops as provoking a 'Marmite reaction': "People either love it and want a little bit of it very much, or want to stab us.".[3] In 2010, she sold a majority stake of the company to private equity investors TA Associates,[7] retaining a minority stake and remaining the company's Creative Director.[7]