How do we optimized our landing page design?

At the time of design a landing page we keep it mind that we need make it optimized landing page. So in design we use minimum background image or large size image in design psd. We play on design with background color and text color, font size, small size icon, call to action button, arrow to redirect main point or call to action button. Use minimum design element with subjective tag line and text. After complete the design it’s visual look bound the visitor stay on that page and click on call to action button.

In html/css we keep maximum part of the landing page design as text, all image are optimized up to 65% quality. So it load first on every browser and don’t need to wait for loading to check the offer or services of the landing page.