Melanie La Rue

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Spotted around the media universe

Sid Lee Toronto Welcomes Jermain Defoe's Move to Toronto FC - Posted January 14, 2014
Toronto FC has partnered with Sid Lee Toronto for a campaign highlighting their signing of star English striker Jermain Defoe (formerly of English Premier League's Totenham Hotspur).
Working under the assumption that "soccer isn't seen as big news in North America until it has become 'footie news' across th... [GalleyCat]

Run DMC, DJ A-Trak Spin Off New Launch for Adidas - Posted August 6, 2013
Adidas and Sid Lee are framing the new "Unite All Originals" as Run DMC vs. DJ A-Trak, but the versus bit comes on too strong. The campaign is much more affable than combative, think of it as a buddy cop combo where there are three ... [GalleyCat]

A-Trak Steps In to Provide Soundtrack for Latest Sid Lee/Adidas Work - Posted March 5, 2013
Nothing like a little beat-dropping to wind down the day. So, let's let Montreal native and renowned producer/mixmaster DJ A-Trak (just watch this from 16 years ago) do his thing for a minute in a new Sid Lee spot for adidas Originals, which is part of a larger global campaign for... [GalleyCat]