Captain America playing chicken with Batman & Superman

Variety reports that neither Marvel nor DC Comics is willing to budge on their May 6, 2016 release date.

It was widely anticipated that one of the two tentpoles would move off the date since they will surely cannibalize each other. WB’s “Man of Steel” debuted to $116.6 million last summer and went on to haul $668 million worldwide, while “Captain America: The Winter Soldier” launched to $95 million in April and has so far earned $712.7 million worldwide.

Marvel had the date first, but it was an untitled film. DC then announced “Batman v Superman: Dawn of Justice” for the same opening day.
Marvel then announced the untitled film would be Captain America 3.

Despite blog and media suggestions that Marvel should change their date, Marvel head Kevin Feige said “nope, not budging” (to paraphrase).

If indeed they cannibalize each other, Marvel has several titles scheduled to flood the market, and thus water down DC’s take of the comic book pie. A game of chicken, a battle for all the marbles. These comic creators are turning up the heat on each other and gambling millions in the process. Hopefully this healthy competition will yield a better comic book film experience for all of us, the real winners from these market contests.