“ Structure understands our business and provides strong, irreverent and expert advice. They have never just gone with what we’ve asked without challenging us as to why we want it simply because they think that debate can improve the end result. ”

TelecityGroup were poised for a period of significant expansion. They needed to re-establish their offer as a premium service in a fiercely price led market. Our work positioned them for rapid and sustained growth.

“ We believe we got the balance just right; this work reflects TelecityGroup's innovation and leadership in the market. Structure was great in aligning creativity with pragmatism. ”

A rigid grid and hierarchy of elements was defined so that, in the words of the then CEO, Mike Tobin, ‘If anyone picks up any collateral from us in any country they instantly know it's from us.’

Delivering online

The design style was applied online to reinforce recognition. The site was developed to showcase the facilities with imagery, video and content matching user needs. The focus was on lead generation, driving sales with demonstrable ROI.

Owning the conversation

We created a high quality magazine distributed to prospects and customers alike, making TelecityGroup the C-level choice.