Information & Communication Technologies

Gigya: Turning Unknown Users into Loyal Customers, Virtuously

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Published: 20 Sep 2017

This profile report examines Gigya’s approach to helping enterprises build deep, trusted relationships with their customers. A key component of the Gigya strategy is to invite users to become part of the process upfront. By engaging the user upfront, and being more open about the data collection process, businesses are now building individual relationships with a stronger level of trust. To maintain trust, Gigya manages the integrity of customers’ digital identities, and protects both the end-user and Gigya’s enterprise customers from fraud, identity takeover, unauthorized access and related cyber threats.