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Wednesday, July 11, 2012

What Retailers Are Saying About the Future of Retailing?

"Retailers appear to understand the need to customize the in-store experience to appeal to the modern shopper, yet a high proportion are unable to do so. Three-quarters of retailers said they don’t know when a specific customer is in the store, and 85% cannot customize a store visit. Additionally, 89% are unable to connect customers’ activities online with what they do in the store today."

The retail industry is on the fast track technologically. Media Post and Motorola Solutions have published some very interesting statistics on what retailers are projecting for the future of retailing and retail technology. The full article will very much be of interest to retailers.

As you note in the above chart, evolving the in store experience for customers is viewed as "critical" and will advance greatly in a vast majority of retail stores over the next 5 years. Engagement comes in several forms; requiring customer contact capture, a comprehensive CRM, OMNI channel and much more. You may wonder what exactly that will mean and how you can maintain your brands personality and evolve without breaking the bank, there are few systems that can support the needs that retailers will be facing in just 5 years and we are more than proud to have a variety of options to suit retailers of all kinds.