Same with all chocolate bar manufacturers. There are two sides to the equation: what it costs to produce, and what a consumer is willing to pay.

When chocolate bars hit $.25 (yes, long long ago in a land far far away ) they started to shrink. Why? because a quarter is what you got from your parents to go to the store for a treat. Charge more than a quarter (tax in) and you lose sales to other cheaper candy.

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Fred

-------Blujays1: Spending Fred's money one bottle at a time, no two... Oh crap!

Ken, just wondering if you stoped buying canned products of any type, ie soups, fruit etc., since they pretty much just keep making them smaller for the same price, too. And this has been going on for years. Seems when ever they decide they need to adjust the price, the price either goes up or they just make the product a few percent smaller and keep the price the same and nobody will notice.