The Premise. People choose to ride their bikes or longboards around instead of cars for a multitude of reasons: fresh air, exercise, environmental awareness and frugality to name a few. Those who live in cities are especially prone to seeking alternative forms of transportation more suited to their urban lifestyles.

The Product.Me-Mover is a personal transportation product. The stand-up tricycle has two wheels in the back and one in the front, this product is self-powered by pedals that the rider shifts their weight like an elliptical machine. The Me-Mover features hand brakes and even folds up for extra convenience. Currently, the Mover comes in either black, white, blue or red. This device has fixed gearing with a variable output to make for a smooth ride.

The Pitch. The campaign begins with a short video of the Danish creator talking about his product, along with footage of young Danish folk zipping around Copenhagen on their Me-Movers. The rest discusses the physical benefits of this product and how joggers, cyclists and skiers will all enjoy riding it. Me-Mover hopes to raise $100,000 in its 32-day Kickstarter campaign.

The Perks. Early backers can enjoy the black Me-Mover for only $899 or $999 with their choice of color. Reward tiers go all the way up to $6,000 with expected delivery dates of August and October 2014. For $25 backers can vote on different add-ons they’d like to see with this product. Different levels of stretch goals (which go up to $1.3 million) include developing the most popular voted add-on as well as a luggage rack, custom parts and an Android and IOS exercise app.

The Potential. Me-Mover’s sleekness and versatility will certainly make it a worthy alternative to the bicycle. Other products have tried to come match to the convenience of a bicycle, but rarely get close, much like the Halfbike. Me-Mover’s add-ons, portability and ease-of-use make it a strong contender in the eco-friendly transportation market.