3 IRECTOR S MESSGE t the School of Transportation and Logistics (STL) at Istanbul University we aspire to be one t and how we teach, do research and you learn, to meet our SP TR ORTTIO se two continents meet. Thus, why not to be a part of our school in an old historical overwhelming country? Eyüp Çetin, Ph.. Professor of Operations Research & Statistics irector ISTBUL UIVERSITY TRSPORTTIO & Page 2

4 WELCOME TO ISTBUL us o r o h osp uare B The im Sq wer e s o Tak den s T Palac e i Ma abahc ar a m ol d Baz n n r Gra en Ho e... u d Gol Mosq e Blu Welcome to Istanbul, a city located, where Europe and sia meet. It is one of the unique cities which has an old history and also had relationships with many different cultures, empires. Istanbul, the biggest city in Turkey and also a bridge between Europe and natolia, has been the capital of Roman, Byzantine and Ottoman Empires, which provides Istanbul a variety that fascinates its visitors. Museums, churches, monuments, palaces, great mosques, attractive bazaars and "the Bosphorous" seem inexhaustible. ISTBUL UIVERSITY TRSPORTTIO & Page 3

5 ISTBUL UIVERSITY The reason why Istanbul University is the provider of teaching staff for all the universities in Turkey today is that Istanbul University was the only institution of higher education when the Turkish Republic was founded in Many academics graduated here have initiated the establishment of the other higher education institutions. Thus, Istanbul University has always been crucial in the training and strengthening of our country's scientific cadres. Istanbul University, ranking one of the top most in Turkey with respect to publications per researcher and the number of references, ranked first in the year 2008 among 114 universities, with a total of scientific papers published in refereed journals covered by the indexes. ISTBUL UIVERSITY TRSPORTTIO & Page 4

6 TRSPORTTIO & SPORTTIO borders and becomemultinational gone beyond TR SICE ITS ESTBLISHMETS Today, many enterprises have as a result of intense competition. In 1999, our country enlarged its hinterland in terms of logistics and had cooperation with over 40 countries. More, European Union standards raised the need for qualified human resources and as a result, the logistics industry in Turkey demanded an education program. Turkey s first School of Transportation and Logistics established in 1999 for training specialists that are going to take roles in shaping the logistics industry in terms of national and international relations. The school opened in 1999 with 6 students and first graduates were in Since then, 71 students have been graduated from the STL. Our school had operated in the building of Istanbul University, The School of Business - CSB ccredited between the years of and then moved to its current building which was built by a consortium of 44 firma registered in International Forwarder ssociation. School of Transportation and Logistics is leading logistics industry by its efforts to train the required human resources and contribute to transportation and logistics policies as a reputable educational institution. ISTBUL UIVERSITY TRSPORTTIO & Page

8 OUR PHYSICL FCILITIES Our two-floor building opened in March It has 600 m 2total indoor area which contains 3 lecture halls for 120 students, a classroom for 80 students, 2 classrooms for 60 students, a computer lab, a language lab, a conference hall, students' office, a library and a cafeteria at the first floor. Offices for academic staff, administration offices and lecture rooms are on the second floor. Besides, students can use all the facilities of Istanbul University vcılar Campus. Pictures Lecture Hall Classroom Conference Hall Language Room Cafeteria Computer Lab Student s Office The School Plan Library ISTBUL UIVERSITY TRSPORTTIO & Page 7

10 UERGRUTE PROGRM t STL, Transportation and Logistics Undergraduate Program has been established in order to meet the qualified labor force requirements of logistics industry. Logistics industry is intensively associated with the other sectors which operate to meet goods and services needed. In addition, logistics industry creates a competitive advantage in both national and international trade systems. ue to the above mentioned reasons, students have wide recruiment opportunities after graduation. It is expected from graduated students to implement the basic logistics concepts and logistics management techniques such as supplying and delivering goods and services in the cheapest way when they start to work. When considered from this point of view, graduates can easily work at national and international delivery companies, transportation and logistics companies, ports, airports, stations, terminals, insurance and customs clearance agencies. Cirruculum is also designed in such that they can establish their own businesses. T The School of Transportation and Logistics is a provider of bachelor's degree for four years that contains RTacademic TIO staff and senior level directors from POthe theoretical and application courses. Hence,Sboth logistics industry take part in education. R In freshman year, students take elementary courses and continue with specific industry courses. By the end of junior year, students are required to complete an obligatory internship. For their senior year, they choose their areas to specialize through elective courses and graduate from a program that is enhanced with case studies and business models. ISTBUL UIVERSITY TRSPORTTIO & Page 9

12 UERGRUTE COURSE COTETS - COMPUTER PPLICTIOS Computer applications is a course that aimed at making students appreciate the application of computer-based tool to a particular line of work. This course introduces the MS Office programs such as MS Word and MS Excel, as well as , Internet, word processing, spreadsheet, database, and presentation software applications. Students explore a variety of functions available using Microsoft Office Word to create and format a variety of business documents, format text and paragraphs, create and format tables. Students also explore a variety of functions available using Microsoft Office Excel to create and format workbooks, generate formulas, functions, charts, as well as be introduced to tables, pivot tables and advanced functions. They learn how to make business solutions by using such computer tools. - BSIC COCEPTS LW The basic concepts of law, legal proceeding and rights and their protections are dealt with. - ECOOMICS Economics provides to students with the analitytical perspective O T TtoI think critically about basic microeconomics and macroeconomics principles. The goal of this course is to give students an understanding as to which constitutes good T is established in the construction and use of economics models. Micro economic thinking. This thought process economics covers the economic decisions of individual people and firms, the determination of prices and quantities of individual goods, wages for various classes of workers, and the theoretical basis for international trade. On the other hand, macroeconomics covers inflation, unemployment, GP determination, money supply, balance of payments, currency markets and role of fiscal and monetary policies. - ITROUCTIO TO BUSIESS MGEMET R SP R O Introduction to Business Management examines main business functions such as production, marketing, finance, management, etc. and their interactions with each other in a system-thinking way with a special care of effects of both local and global issues on businesses, stressing the importance of not only delivering to the customers but also manufacturing products and services with a particular focus on logistics. Thus, it is expected for students to realize how quickly the business world changes and the importance of lifelong learning, to learn how global problems in terms of business ethics affect national and international businesses, to realize the need of not only theoretical foundations but also the practical knowledge to have the spirit of a manager or an entrepreneur and to learn how to do a basic research, analyze, communicate in an oral or written way, study in teams, understand group dynamics, do presentations in front of people, and use the information technologies. - MTHEM I Mathematics I is designed as a first course in mathematics for students, and fulfils two important student needs: (1) a foundation in mathematics and (2) effective methods of solving mathematical problems in business areas. This course is designed to help students develop the skills needed to perform basic mathematical operations quickly and accurately with the use of a calculator. The course therefore prepares students in the basic principles involved in the topics treated as well as how to apply the techniques developed in problem solving. variety of topics will be covered, with emphasis on equalities and inequalities, functions, interest calculations, and banking, investment, and finance related mathematics, limitations and derivate, optimization, integral for one variable functions. Students will be able to use these methods in business problems. - STTIS In this course, the basic concepts of statistics, descriptive statistics for the data, tables and graphs to summarize data, means, variability and shape of the division, probability and probability distributions, sampling will be discussed. ISTBUL UIVERSITY TRSPORTTIO & Page 11

13 UERGRUTE COURSE COTETS - ITROUCTIO TO CCOUTIG Introduction to ccounting provides an introduction to the concepts and uses of financial accounting information in a business environment and its role in the economic decision-making process. ccounting is referred to as the language of business. Primary areas of study include the theory of debits and credits, special journals, the accounting cycle, notes and interest, receivables and payables, accruals and deferrals, measurement and valuation of assets and liabilities, the determination of net income (profit) and the preparation and analysis of basic financial statements. Broad accounting topic areas to be covered include: a) accounting as an information system, b) measuring and reporting the operating cycle, c) measuring and reporting long-term assets and long-term liabilities, d) expanded presentation and analysis of accounting information. The overall course goals are to describe the accounting information system and the external financial reporting process, to construct an accounting information system and generate financial statements and to interpret information contained in published financial statements. - MTHEM II Mathematics II is aimed to give the students the basic mathematical methods and application of these methods widely used in the social sciences. Multi variate functions are given in this course. variety of topics will be covered, with emphasis on vectors and matrices, input-output analyses, lineartiprogramming and limitations derivate in bivariate O T functions and used for solving the business problems. t the end of the course students will be able to understand the T in relation to the fields of social sciences and gain analytical thinking skills. basic issues of mathematics and use these issues - TRSPORTTIO ECOOMICS R SP R O Transportation Economics provides an outline of demand and supply side concepts and their application to transport policy and planning issues. This course is an introductory course for transportation professionals including in planning, funding, development, regulation and management of transport infrastructure. Transportation Economics covers economic efficiency, efficient pricing and investment, cost complexities, cost recovery in transport and market failure are examined in the course as well as their implications for transport policy. The course also covers conceptual and applied issues in the evaluation of transport infrastructure projects and addresses competition policy and access pricing issues. - MGEMET ORGIZTIO Management and Organization course is offered to students for improving their managerial skills. Students get familiar with planning, organization, coordinating and control levels. They also study about directing an enterprise according to its targets and vision. Students are trained to manage their departments by using job descriptions and organizational tools. This course aims to give students a better understanding of decision making procedures and communication. Students have information about leadership, team work and organizational culture. - HUM RESOURCE MGEMET Human Resource Management is that part of the management process that specializes in the management of people in work organizations. lso, it is the management of the planning and staffing of intellectual and physical inputs, or people of different skill levels, needed for an organization to meet its objectives. This means hiring the right people for each job in the organization. The aim of this course is to introduce students to the concept of Human Resource Management (HRM) and to enlighten them the functions, activities, roles of HRM in organizations. The second objective of this course is to strengthen the students perception of HRM as an important function affecting individuals, organizations and society. In this context, the main topics such as fundamentals of HRM, HRM in a changing environment, motivating employees and designing jobs, employment planning and job analysis, recruitment and foundations of selection, effective selection devices, socializing, orienting and developing employees, managing careers, evaluating employee performance, establishing rewards and pay plans, safety and health programs and international HRM are going to be under debate during this course. ISTBUL UIVERSITY TRSPORTTIO & Page 12

14 UERGRUTE COURSE COTETS - ITROUCTIO TO BUSIESS FICE The course has been developed to provide basic knowledge about the principles, concepts, and terminologies which are applicable to the current business practices. This course will help students develop knowledge and understanding of finance and its methods for analyzing the benefits of various sources of finance. - ORGIZTIOL BEHVIOR Organizational Behavior is about the way people actually behave in organizations of all kinds. By all kinds we mean not only business and industrial, but also government, military, service, educational, health care and even entertainment organizations. It focuses on people and organizations and on the many ways these two interact to result in varying levels of organizational effectiveness. More specifically, this course is concerned with the study of the behaviors and attitudes of individuals in organizational settings; the organization's effect on employee perceptions, feelings and actions; and their effect on the organization, particularly how individual behaviors affect the achievement of the organizational goals. The main objective of this course is to develop and enhance students' skills as an organizational member and as a manager in understanding and dealing with human problems that arise intorganizations. The general objectives of the course are to O TI focus on the continuous improvement of the effectiveness of organizations and their members, to question why people and groups in organizations feel and behave T as they do and to identify processes and methods that can improve the behavior and attitudes of organizational members and, thus, their effectiveness. - SECTOREL FOREIG LGUGE I R SP R O The aim of this course is to familiarize the students with basic business vocabulary in English and their usage. Some of the contents of this course business topics, markets, products and customers, money & finance, everyday business life, management, CV (resume) and job interview. - ITROUCTIO TO TRSPORTTIO MGEMET Introduction to Transportation Management provides the basic information about the concepts and practice of a transit system with a wide range covering all transport modes and overlapping with numerous other themes. It starts with a brief history of the development of transportation systems and role of governments through legislation and policy-making. It includes a detailed discussion of all transportation modes and managerial strategies with a focus on freight transportation. Then, the functional areas of management for a transporter, finance, operations, planning, marketing and human and labor relations are examined with a look at inbound and outbound logistics. There will also be discussions on the traffic management, public transportation. - TERMIOGY TRSPORTTIO Terminology of Transportation and Logistics introduces an extensive logistics knowledge and experience to create a straightforward guide to all transportation modes including road, rail, sea, air and pipeline transportation with a particular focus on worldwide organizations regulating the operations held in all transportation modes as well as their 'stops' in terms of warehouses, terminals, ports, airports, and stations. It also covers the documents and terms students need to know to understand a basic import and export process between two countries. - SECTORL FOREIG LGUGE II The aim of this course is to the students with basic business vocabulary in English and their usage. Some of the contents of this course social English, business travel, using the telephone, s, meetings, presentations. ISTBUL UIVERSITY TRSPORTTIO & Page 13

15 UERGRUTE COURSE COTETS - MGERIL CCOUTIG In Managerial ccounting course, it is aimed to assist students in developing basic skills needed to interpret, analyze and evaluate information contained in financial statements of a logistics organization. Students will understand basic concepts and rules of accounting used for recording, classifying and reporting economic activities of a logistics firm. In this course, student will learn concepts, rules, and methods of certain balance sheet accounts. Emphasis will be on a deeper understanding of financial statements, receivables, inventory, fixed assets, and investments. - SERVICES MRKETIG TR SP R O - BUSIESS FICE Turkey, as well as much of the world economy, is dominated by services. One of them is logistics and logistics is growing sectors in Turkey. Market potential is 120 billion US. The primary theme of the course is that service organizations (e.g., transportation companies, educational institutions, professional services, etc.) require a distinctive approach to marketing strategy and to organizations that depend on service excellence for competitive advantage. The course also looks at the implications of relationships, customer satisfaction, service recovery and other critical elements in services marketing: the role of the service encounter; the key drivers of service quality; the customer's role in service creation; service design and innovation; O T TI on services; managing customer service expectations; going beyond service to create customer experiences; technology's impact and customer service metrics. This course provides an introduction to the theory, the methods, and the concerns of corporate finance. The main topics include: the time value of money and capital budgeting techniques, uncertainty and the trade-off between risk and return, security market efficiency, optimal capital structure and dividend policy decisions. - MGEMET Logistics Management highlights why businesses, regardless of their size, need to work smarter, harder, more effective and efficient than their rivals in today's global and increasingly competitive economy. In classical thinking, procurement, logistics, production, marketing, IT and finance were to be considered separate functions of a business; indeed, separate cost centers of it. s geographic, economic and humanitarian boundaries disappear to become a global world, successful businesses need to relate two separate concepts of operations and logistics to each other, and learn how to manage and combine the flows of products, services, information and money. Thus, it is investigated and studied in this course how to make close combination of all, and how their proper utilization enables a modern business to reduce costs, increase efficiency, and respond to their customers ever-changing needs and wants. - QUTITTIVE METHOS Quantitative methods deals with the concepts and techniques of quantitative analysis commonly used in managerial decision making with focus on application. This course aimed to provide a formal quantitative approach to problem solving. Topics include linear programming, analytic hierarchic programming, game theory, goal programming, transportation problem, simulation. - TRSPORTTIO SYSTEMS This course is designed to give information about systems of transportation and their process. It is aimed to train students about sub-systems and relations between different transportation systems. Information systems, network design, tariff planning, fleet management, operation management, reservation systems, outsourcing and management functions are topics of this course. By taking this course students get familiar with operational logistics systems and environmental factors. ISTBUL UIVERSITY TRSPORTTIO & Page 14

16 UERGRUTE COURSE COTETS - RILRO TRSPORTS This course is designed to discuss and analyze the importance of the railroad transports. evelopment of Railways in Turkey and its history; Unimodal Transports; Intermodal Railway Transports; Multimodal Railway Transports; Role of Railways for combined transports; The role of Freight Forwarder (Logistics Service Provider) and Railroad Transports; International Organizations and GO's active for Railroad Transports; Incoterms and Railroad Transports; Pricing criteria for Railroad Transports; Railroad Transport and transport documents to be issued (CIM; FCR, FBL etc.); Insurance and Railroad transports; Business relations between Railway authorities, Operators active in railways and Freight Forwarders; Projects for developing Railroad Transports (Marco Polo, Cream etc.); Pan European Corridors for Railroad Transports; Infrastructure and Investments for Railroad Transports; Marmaray and its importance for Turkey; Kars Baku Tbilisi and its importance for Silk Road contents are examined during this course. - MRITIME TRSPORTTIO MGEMET The aim of this course is to provide basics of shipping industry. Its content includes; world trade development, demand for shipping services, economics of sea transport, international trade, trade balance and trade routes, the impact of transport costs, shifting world markets, all shipping markets, shipping companies, international institutions. SPORTTIO - LW II R T fter having course of Logistics Law-II dealing with legal requirements of business operations in Logistics Sector; commercial - SECTORL FOREIG LGUGE III operations and business transactions and international aspects of logistics business is dealt within this Logistics Law course. Especially customs issues is discussed accordingly. The course includes main concepts and major fields of operation in the field of logistics. - ISURCE Transport insurance, liability insurance, insurer's succession, insurer's succession, international conventions on transport, international conventions on transport, institute cargo clauses.b.c, case applications overall rating - ETWORK ORGIZTIOS PHYSICL ISTRIBUTIO ue to increased competition today, the physical distribution of an enterprise can not be done alone. The firms realized to create syngergies, to solve the distribution problem, with each other thus organizational structures began to change. It became hard to limit physical distribution with only transportation so it began to cover the different functions. In this course it is aimed to be understood by the students the complexity of physical distribution and the things that must be done carefully by all the parties included. lso it is aimed to be understood by the students the complexity of physical distribution and the things that must be done carefully by all the parties included. - TOTL QULITY MGEMET The main aim of this course is to introduce students with quality techniques. It is aimed to enable students with practical applications of total quality management and quality control techniques in production processes. This course is designed to provide a comprehensive coverage of both theoretical and practical concepts of quality management. TQM give information about history of quality, quality concepts, identification and measurement of quality costs, organizing for total quality, empowerment and achieving total commitment, essential feature of kaizen, quality circles, the seven quality improvement tools, quality function deployment, benchmarking, -S campaign, Process management, ISO 9000 and QS 9000 quality system standards. ISTBUL UIVERSITY TRSPORTTIO & Page 1

17 UERGRUTE COURSE COTETS - ITERTIOL MRKETIG This course will provide a practical over view of the key elements of international marketing and issues businesses face when entering and operating in global logistics markets. International marketing environment will be analyzed from various aspects such as; socio cultural, economics, legal, politics, environment, etc. Focus will be on the decision making process in the areas of global logistics markets analysis, target identification, services product planning, promotion mix and channel of distribution. - WREHOUSE ESIG MGEMET In today's competitive environment, logistics management has become more important for firms in order to meet high level of customer requirements. The need of promoting performance of warehouse management increases rapidly with the increasing number of stock keeping units (SKUs) and high labor costs. Firms can reduce inventory costs and improve degree of customer satisfactions with a successful warehouse management. Therefore it is investigated and studied in this course how to design an affective warehouse layout to utilize warehouse space effectively and enable flawless operation levels. This course seeks to provide students with a broad understanding and knowledge of warehouse and inventory management with consideration of the trade-offs between space and time in optimizing and managing a warehouse effectively. SPORTTIO - CUSTOMS TRSIT OPERTIOS TR s a part of foreign trade education what are the customs procedures of an article of merchandise and how are they done is thougt in this course.to convey the information of customs procedures. To investigate the basic and practical events about the customs. The work flow of foreign trade and the scope of customs legislation, the customs procedures, the customs regimes, financial obligation of the customs, the custom duties. ecleration of contents and customs report, uneconomically influenced customs regimes, economically influenced customs regimes, payment process of customs duties, customs offences and penalties, customs disputes, resolution of customs disputes and working conditions of the customs are aimed to be understood by the students. - ITERTIOL FICE The course of International Finance focuses on understanding the theory of international finance and effects of applications of countries. The main objective of this course is to give an aspects of International trade techniques for effective management of the firms. In class we will analyze the foreign exchange markets, capital flows of international markets. Corporations that are operating in the interantional markets face opportunities and risks, financial manager are responsible for finding appropriate strategies to hedge the company from actual and potential risks through the use of the different types of financial assets (such as derivatives) available for this purpose. Topics to be discussed will include foreign exchange markets, international financial markets, international banking, currency derivative markets, international trade techniques, risk management, and investment decisions in the global marketplace. - MGEMET IFORMTIO COMMUICTIO SYSTEMS Course enables the students to discover new options in the dynamic, challenging field of management information and telecommunication systems. t the end of the course, the students will be able to obtain detailed information about the importance of the need for information and the flow of information for the institutions and organizations. lso they will be able to think about developing or improving an information system for the needs. - SUPPLY CHI MGEMET This course includes the basic structure of the supply chain, supply chain planning activities and supply chain management issues. uring the course, supply chain management and strategies, demand forecasting in supply chain, management and distribution issues will be discussed. ISTBUL UIVERSITY TRSPORTTIO & Page 16

18 UERGRUTE COURSE COTETS - TRSPORTTIO PICIES This course aims to provide information about global transport policies and their implications. lso, global transport strategies are studied by using case studies. Road, air, sea and rail transportation modes are the main topics and they are studied by different examples from countries. European Union policies about transportation and their impacts on national policies are also given with this course. By taking this course students become able to analyze global transport policies and evaluate their effects on national levels. - IR GROU HLIG eveloping role of ground handling services and its management progress. - RO TRSPORTTIO OPERTIOS MGEMET To dispose the trucks and shipments of the international land transport and manage all the process of the operation since the begining up to end as well. - PPLIE ETREPREEURSHIP SPORTTIO pplied Entrepreneurship is a course designedfor students who want to start new businesses to provide a framework for R T understanding the entrepreneurial process and to expose students to challenges, problems, and issues faced byentrepreneurs. Having focused around building a business plan and pre-launch of a business, primary goal of this course is to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures. It is also to provide students with as close an experience as possible to actually starting and implementing a self-owned business to teach the actual how to of starting, building and running a business.this course is a very hands on focusing on several essential business and entrepreneurial concepts to determine where risks and opportunities take placein an intensive competition; to create tactics to earn above-average returns; to understand how to increase your sales to grow businesses more quickly; to establish and manage 'well-working' relationships with partners to minimize associated risks; and to determine if a business should be closed, invested more money and time or sold at best price. - HUM RESOURCES PLIG, RECRUITMET SELECTIO Human Resources Planning, Recruitment and Selection is defined as the process of assessing an organization's human resources needs in the light of organizational goals and changing condition and making plans to ensure that a competent, stable workforce is employed. It is the way of effective and efficient managing of staff require a broad process. It constitute one of the major strategies to enhance and improve work performances, this it does by removing deficiencies and prevent deficiencies from occurring. Human Resource Planning and Recruitment helps the organization to tap efficiently talents which will help to integrate both the individual and organizational goal. This will consequently minimize some of the problem associated with low productivity absenteeism and labour turn over. In this context introduction to human resources management, human resources functions, qualitative dimension of human resources planning, job analysis/job specifications, job requirements, quantative dimension of human resources planning: numerical planning tecniques, human resources recruitment process: candidate research, human resources selection process and interview techniques, employee placement and orientation are going to be discussed during this lesson. - MGEMET PPLICTIO I BUSIESS In this class new management models are explained to students with case studies of logistics and related businesses. Some of modern management applications like benchmarking, outsourcing, core competence, lean management and downsizing are considered as a part of class. Logistic industry related operations and projects are studied with the management perspective. ISTBUL UIVERSITY TRSPORTTIO & Page 17

19 UERGRUTE COURSE COTETS - PRESSIOL WRITIG TECHIQUES PRCTICE I EGLISH This lesson aims to provide an insight into professional writing techniques in English. Within this context, students will be guided to practice writing professional letters. - TX IVESTMET LELTIO I TRSPORT IUSTRY The aim of this course is to discuss and analyze the taxation and investment affairs of the transportation sector in the extent of the Turkish and partially international law. Both the related codes and other regulations are followed and theoretical subjects are analyzed on tax and investment affairs of transportation in the course. Income Tax Code, Corporations Income Tax Code, Value dded Tax Code and the other related codes and regulations with the investment legislation are examined during this course. - OCCUPTIOL HELTH MGEMET I Occupational Health and Safety Management in Logistics has an impact on both physical and psychological health. In this lesson, students will explore the health and safety issues of various types of work, especially in logistics industry and warehouses. Students T and will gain an understanding of the current state of occupational O safety TIhealth in Turkey and globally including the enforcement of laws regulating occupational safety and health and the roles of workers, unions, and employers. One of the aims of this course is T to identify workplace problems and advance safe, healthy work for oneself or others. to demonstrate the knowledge and skills needed t the end of this course, the student will be able to identify the components needed to provide a safe and healthful work environment through case studies, to identify potential workplace safety and health hazards and determine how to mitigate the hazards through administrative controls and personal protective equipment. It also helps students to describe basic components of an effective company safety and health program including management commitment, employee involvement, hazard recognition and control and training. - EVLUTIO FICE SHIP IVESTMETS R SP R O This course aims to provide an understanding of the process involved in ship finance and evaluation. Examines the problems, issues and alternative methods involved in ship finance and investment appraisal focusing on the critical evaluation of the various financial methods under risky and uncertain situations. General principles of shipping financial management and the impact of economic variables on the financial operations of shipping business organizations are presented and analysed. - IR TRFFIC MGEMET In parallel with increased air traffic around the world, theoretical knowledge of air traffic management is considered on a preferential basis. ir traffic service's components are examined as general topics of this lesson. Rules of air traffic management are detailed. Conceptual framework of air traffic management applications is analysed. nd also air traffic controllers working condition is introduced to students. - E-COMMERCE E-Commerce introduces a worldwide phenomenon, which may be thought of as a revolution in progress with a broadbased and balanced coverage of both the business and technology elements of e-commerce. This course presents concepts and skills for the strategic use of e-commerce and related information system technologies. It provides a brief framework for the analysis of e-commerce solutions to issues surrounding business-to-business, business to consumers, and intra-organizational trade to improve organizational performance. It also includes a study of network, database and programming concepts and examination of electronic interactions with relevant stakeholders to increase profitability, gain market share, improve customer service, and deliver products faster, cheaper to their customers. ISTBUL UIVERSITY TRSPORTTIO & Page 18

20 UERGRUTE COURSE COTETS - COMTEMPORRY MRKETIG MGEMET I BUSIESS The major objectives of this course are to familiarize the students with the foundations of marketing management, to examine and discuss the problems that a marketing managercon fronts, to develop managerial perspective sand an analytical approach to solve different marketing problems, and to improve the abilities and skills for reporting conclusion sand recommendations.this course covers the marketing system and its relation with environmental factors; evolution of marketing concept; marketing institutions and process; marketing strategy and planning; marketing research and marketing information systems; consumer behavior; and product, distribution, promotion, and pricing strategies. More specifically, the course materials and activities are selected and designed to help students: TR SP R O ISTBUL UIVERSITY TRSPORTTIO & 1. To under stand fundamental concepts and terminology used in marketing; 2. To further develop the iranalytic reasoning and problem-solving skills in a marketing management setting, especially with respect to a. Understanding social, political, economic and competitive environments, the irinter relationships, and the irinfluences on marketing actions, and. Evaluating marketing decision variables in the design of marketing strategies; 3. To develop a foundation for further study in marketing and other business areas; T TI with the contemporary marketing management and O 4. To practice inter personal communication and writing skillsc onsistent business practices. Page 19

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