Amazon Alexa and ZERO movie pushes marketing innovation in Voice through Alexa, Agrahyah is proud to be part of this moment

Shah Rukh Khan’s ZERO movie is just around the corner for release on 21st December, but his character Bauua Singh is coming home to through Amazon Alexa. Mumbai based voice agency Agrahyah Technologies is excited to be the agency partner to design and develop the official Alexa Skill for ZERO movie named “ZERO Movie” that’s available on Alexa Skills store.

Talking about the project, Rushabh Vasa, co-founder of Agrahyah Technologies says, “The Baadshah of Bollywood, Shah Rukh Khan, has a unique voice and charm, but Bauua has a dialect that is distinct and remarkable and we are sure fans around the nation will enjoy on their Echo device by just asking Alexa”

Red Chillies Entertainment has been pushing the limits of not just entertainment and movie making but also how it is marketed; developing this first of its kind Alexa Skill comes as a testament to its commitment in the keeping up with technology and pushing the limits of innovation to entertain and enthuse audience.

For fans to enjoy Bauua’s dialogues, jokes and shayaris from ZERO movie on their Alexa, they just have to ask “Alexa, open zero movie” and let the magic of SRK’s voice take over!

Sreeraman from Agrahyah also adds, “When we got this opportunity to work with Amazon’s Alexa team and Red Chillies Entertainment, we jumped right into it. Every decade or so, a new technology comes and sweeps the world on its feet; Amazon Alexa is one of them, and when you can get the nation’s biggest star on it, there can’t be a better opportunity to build awesome Alexa Skills that appeal to a whole nation”

“Customers love interacting with Alexa and find her useful to run their household. With entertainment being a popular use case, Bauua’s shaiyaris and jokes will add to the fun,” said Dilip R.S., Country Manager for Alexa Skills, Amazon India. “It is not required for developers to have any prior knowledge of voice interfaces to make an Alexa skill. The freely-available Alexa Skills Kit makes it fast and easy for brands and developers to leverage Amazon’s knowledge and pioneering work in the field of voice design to make their own skills.”

Bauua Singh is the lead character, played by Shah Rukh Khan, in the upcoming film ZERO that releases in cinemas on 21st December. The story revolves around a vertically challenged man, and his journey to complete his ‘incompleteness’ and broaden his horizons to find a purpose he never knew he had.