Ball State Sports Link, the nation's first fully immersive sports media and production program, continues its coverage of Bowl Week with a special episode of 3rd Down Chirp, delivered by Papa John's.

The show is produced by senior Joey Buschur and sophomore Drew Adamson, with hosts seniors Chris Renkel, Pat Boylan and Timmy Fogarty.

Ball State Sports Link – 2012 Beef ‘O’ Brady’s Bowl Coverage

3rd Down Chirp, Delivered by Papa John’s Bowl Special

Airs on WIPB-TV (Dec. 12 at 6 p.m and Dec. 15 at 11:30 a.m.)

Available online Dec. 14 at ballstatesports.com

Airs nationally on Fox College Sports (various times through Dec. 21, check local listings)

Airs on Indiana Comcast 81 and Comcast on Demand (various times through Dec. 21, check local listings)

Ball State Sports Link Bowl Edition iPad App

Available in the Apple App Store during Bowl Week

Exclusive content includes a one-on-one interview with Coach Pete Lembo, postgame footage from the locker room throughout the season, a senior narrative written by quarterback Kelly Page, features on Barrington Scott, Willie Snead, Jarrett Swaby, Jamill Smith, Joel Cox, Steven Schott and more

During the semester, students will produce a broad range of media from live remote productions, live-to-tape events, television programs (WIPB-TV, Comcast Indiana, ESPN Networks, Fox Sports Net, Cardinal Vision 57), student-athlete features and webcasts. Other facets of the immersion program include radio, newspapers, podcasts and the use of mobile technology and interactivity via the web.

To maintain a focus on cross-platform promotion, students repackage the feature stories they create for local use at Ball State and send them to local news stations and outlets in the hometown of the featured player—on any platform the station may require.