This thesis seeks to describe what the audience remember and understand from TV2s newscast. By combining reception analysis and cognitive oriented theories, and based on earlier work on reception analysis and schema studies we can visualize what and how much the audience remembers and see what triggers their memories. This study also takes into account the multimodality of television, memory theories from the rhetorical field, and analyses what the audience remembers by their own recalling of factual and/or visual memory. Combining this to the different production choices in TV2s newscast will hopefully lay out a framework which can point us in the right direction for successful dissemination. The aspects which I have chosen to study are the audience memory, the role of multimodality (sound, text (written and spoken) and visuals) and the voice over in news elements, the personification of characters and the visual and emotional persuasion of the newscast. This results in suggestions for further studies in this field, knowledge of what seems to benefit audiences understanding and pointing out situations that indicate that the dissemination doesn't facilitate information processing in the audience.