TAAN launches technology division of TBI

DUBAI, January 21, 2016

TAAN Worldwide, a leading network of carefully selected independent advertising and communications agencies, has launched 'Accelerate,' the technology division of The Big Idea (TBI).

It seeks to combine creativity with technology and bring about a revolution in the world experiences socio-digital platforms, said a statement.

Peter Gerritsen, president, TAAN Network, said: “In the last decade, web, mobile and cloud technologies have transformed the way we communicate and influence consumer behavior. TAAN worldwide network is built on the concept that shared knowledge, technology and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world.

"It is a well-known fact that the UAE and other Gulf countries are early adopters of any new technology and I am confident that TBI’s Accelerate will help marketers connect the dots.”

TBI’s latest prodigy 'Accelerate' will have an innovation lab and will develop its own tech products that will include enterprise mobility solutions, mobile apps, and gamification and e-commerce platforms.

Hoshi Siganporia, chief executive officer, TBI, said: “The convergence of creativity and technology have resulted in creating richer and more impactful experiences. We are now living in a more intelligent world and run of the mill print, TV and radio ads are going to be less effective.

"Accelerate will use technology to bridge the gap between the creative big idea and the always-on social and digital channels.”

Accelerate’s service offerings will include customised solutions for small and mid-size enterprises, said the statement.

The focus will be to create technology solutions to enhance customer experiences and improve collaboration and productivity within an enterprise, it added. - TradeArabia News Service