Case Study:Health Supplement Retailer Grows Revenue From $150k Per Month To $1 Million+ Per Month In Six Months

Background

A retailer of health supplements had been averaging about $150k/month in sales for its first 2 ½ years, with the help of several big-name ad agencies.We were hired to expand sales beyond Google AdWords.

Action

We split-tested separate landing pages for Display campaigns until we had reached a level of solid profitability with Display traffic. We then scaled up the campaigns and saw a 3X increase in gross revenue beyond what could be measured with conversion tracking alone. Having proven ourselves with Display, we took over the AdWords campaigns and reached 100% impression share across all the keywords that were driving or assisting sales.

Outcome

Sales spiked to $600k+ in the first month and to $1 million+ within six months. Due to tremendous growth, the marketing budget was scaled back while the client purchased a new warehouse.

Meet Your Customers

Enter your email address to learn how we help you find more customers like your best customers

Maximize Net Revenue on Digital Platforms. Learn leading edge techniques for marketing in the digital age from our co-founder Ben Morris.