Consumer Insights

The majority of women wash new bras before wearing them, with nearly 75% of millennials and 56% of non-millennials reporting that they read the washing instructions prior to doing so. And yet only 45% of women say they always hang bras to dry – the correct way to care for them. Source: HanesBrands Consumer Insights

The average woman will tell you that the lifespan of a bra worn regularly is about 2.4 years. Only 16% of women believe a bra lasts only 6-12 months, while double that think it is between 19-54 months. But 10% are convinced their bras stand the test of time for 5 or more years. Source: …

67 percent of women say they have owned their oldest bra between 1-4 years, with 3 years being the average age of the undergarment. 16% report their oldest bra is 1 year, and the same percentage report having a bra that is 5-10 years old. Only 1% say they’ve owned a bra for 10 or …

49% of women buy 2-3 bras per year, with 16% making 4 buys and 13% reporting 1 purchase each year. Only 8% of women buy 5 bras a year and 2% buy 10 in that timeframe. 1% report buying more than 12 bras every year. Source: HanesBrands Consumer Insights

The majority (27%) of women report owning 6-8 bras, followed closely (26%) by those owning 4-5 bras. 16% of women own 9-10 bras, 12% own 1-2 and 11% own 11-15. Only 1% of women say they own a whopping 25 bras. But, 54% of women only wear 2-4 of the bras they own on a …