Why multicultural marketing matters?

Consumers from ethnic minorities are generally more likely to feel an affinity to brands that respect their culture and make an effort to engage with them.

How it works.

Rather than simply translating a general message into different languages or including token representation of different ethnic groups in imagery, the objective is to customize messaging and marketing channels for each target audience.

Our services

Strategy & Consultation

We leverage on our cultural insights to re-imagine your brand’s narrative from the perspective of other cultures.