Exchange-traded funds are way cooler than mutual funds. At least that’s the sentiment that can be inferred from some recent research published by Cerulli Associates Inc. and the Investment Company Institute (ICI).

It’s never a good idea to lie to investors about what your hedge fund does and where their capital will be going, but it’s an especially poor idea to fib to investors when they’re still in the “prospective” stage

While July may have been slow in terms of ETF and ETN introductions, there was no shortage of filings for new funds, some of which look pretty exciting. It’s important to remember that filings with the Securities and Exchange Commission for new ETFs are no guarantee that the funds will ever come to market, but here’s to hoping these 10 do.

Commodity trading and commodity vehicles like exchange-traded funds and managed futures have seen a stampede of new capital in the last year. But fickle markets and regulatory trends indicate that commodities still aren’t for everyone.