Angela Natividad's Live & Uncensored!

24 January 2010

Social media manager Esteban Contreras of Samsung (@socialnerdia) was recently kind enough to have Bill Green and me on his Social Nerdia podcast. We discuss social media, up-and-coming versus traditional agencies, the merits of having a complete context (no matter WHAT you've been asked to do for a client) and why Bill and I launched AdVerve.

I haven't thought much about the "why" since its launch, but talking about it forced us to put the essence of our 'cast into words. We didn't just want to create something that deconstructs the ad industry (consider our sexism, ageism and racism shows); we wanted to do something that honours where creativity comes from: everywhere! -- in pop culture, in the news, in unusual facts and funny anecdotes between friends, in beautiful pictures.