Google has become the dominant search engine now-a-days. I, myself, in fact use Google as my primary search engine. The people who own a blog or site definitely want that their site rank higher in Google search engine. Because this is how their purpose will be fulfilled. Google is accessed by millions of people around the world and it has now become a common expression for almost every online user.

Regardless of such incredible features, there are still many people who do not really understand how many additional features Google offers us apart from search engine. In this post, I would like to discuss 2 most useful and free incredible Google marketing tools. Here we go.

Google Analytics

According to my consideration, Google Analytics is one of the most powerful tools for webmasters and marketers. This free tool helps a site owner to have a detailed view of the daily picture of one's site / weblog. It analyses the traffic volume, including the location, entry and exit. It allows you to closely monitor up to 3 sites for absolutely free of cost. It offers the critical information regarding conversion rate as well as ROI.

Google Sitemaps

Google Sitemaps is used by the webmasters. This allows them to use the required code to install in their web pages and it gives the instant entry in the Google search index. This is an XML file which is uploaded to Google. This XML file auto-updates Google as soon as you add new pages to your site. Quite obviously, this tool is also very helpful to marketers and webmasters as it helps in getting information in the web rapidly.