NCAA Basketball 10 Demo Available Now on Xbox LIVE

November 5, 2009

NCAA Basketball 10 Demo Available Now on Xbox LIVE

Electronic Arts Inc. announced today that a playable demo of
NCAA® Basketball 10 is now available for download on Xbox LIVE™ Marketplace for
all Xbox LIVE Gold Subscribers. Gamers can play out the storied rivalry between
Duke and 2009 National Champion, University of North Carolina, presented with
full CBS broadcast integration. The demo will be available to Xbox LIVE Silver
members on November 12th, 2009 and on the PlayStation® Network on November 19th,
2009.

NCAA Basketball 10 captures all the energy and excitement that
is unique to college basketball. The latest edition of the number one selling
college basketball franchise* has experienced a renewed focus on gameplay
improvement, and features a deeper concentration on team styles of play. NCAA
Basketball 10 has also revolutionized the presentation of sports video games by
fully integrating CBS and ESPN broadcast features.

NCAA Basketball 10, which is licensed by The Collegiate
Licensing Company, is currently in development under the EA SPORTS™ brand by EA
Canada in Vancouver, B.C., and will be available in North America on November
18th. The game will be available for the PlayStation®3 computer entertainment
system, and Xbox 360® video game and entertainment system from Microsoft. For
more information, please visit
www.ncaa-basketball.easports.com.

*Based on total franchise sales through February 2009
according to the NPD Group, Inc.