Unlocking Consumer Insights in a Disruptive World

In today’s time where technological disruption is increasing at a fast pace, organizations are required to be more agile, strategic, and data-driven than ever before. The digital revolution has empowered the consumers through access to information – and that too anywhere, anytime. New technologies in the market are fueling disruptive innovation and providing new opportunities for companies to reach their consumers.

Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result. – McKinsey Global Institute

Customer centricity as a gateway to digital transformation

Consumer experience has become central to digital transformation. Faced with increasing disruption, market research industry must embrace greater customer-centricity and focus on generating customer-based insights. Companies are now realizing that in a connected world where consumers are more inclined to digital experiences, it has become imperative for them to provide a great customer experience which leaves a lasting and positive impression on their consumers and their social tendencies. Companies have started using Digital technologies like artificial intelligence and machine learning to create immersive personalized interactions with their consumers.

Join Hari Shankar, Managing Director – Ecselis Asia & Head of Paid Digital Strategy, Havas APAC, in the upcoming MRMW APAC conferencewhere he will be sharing how Artificial Intelligence (AI) and Machine Learning can be leveraged to create an immersive consumer experience.

Improved Consumer Data

With the evolving digital transformation and rise in the use of social media, organizations can leverage emerging digital technologies such as Machine Learning, IoT, and Artificial Intelligence etc. to extract actionable insights from unstructured data. Join Conrad Mendoza Jr, Regional Marketing Manager, HP and Pankaj Khushani of Googleat MRMW APAC 2018 and learn innovative strategies to convert the information gathered from data into actionable insights for your brand.

With the incredible wealth of data generated by digital tools, market researchers can better understand consumer’s preferences and the path to purchase. They can identify the high-value segments and alleviate the pain points in the customer journey.

There is no doubt that technology has given people more choices than ever before. In today’s connected and competitive world, market researchers are required adopt data-driven models to gain insights into their customer’s needs. They must re-invent consumer insight and market research strategies to meet the evolving needs of digital-savvy consumers. Meet the market research experts from leading international brands including Google, Uber, HP, Hindware, Abbott and many more at Asia’s No. 1 Market Research Event – MRMW APAC 2018 which will kick off on June 27-28 in Singapore!