Heinz Field Record-Breaking Crowd Generates Economic Impact

Since opening in 2001, Heinz Field has hosted nearly 30 concerts.

A record-breaking sold-out crowd of more than 50,000 country music fans of all ages filled Heinz Field on Saturday, June 21 for national recording artist Luke Bryan’s ‘That’s My Kind of Night Tour’ performance.

Bryan delivered a 22-song set list for the 50,000-plus fans in attendance who in turn delivered a significant economic impact to the City of Pittsburgh and the region.

Heinz Field management estimated that nearly $500,000 of direct taxes were produced and $150,000 in fees were paid to public bodies for a total of approximately $650,000 as a result of the concert. An amusement tax, ticket surcharge and a facility use fee are included in the direct taxes produced. Police, paramedic and facility services are among the public services paid for.

“We’d like to thank Luke Bryan and his team for the opportunity to showcase Heinz Field, the North Shore and the City of Pittsburgh,” Jimmie Sacco, Executive Director of Stadium Management at Heinz Field said. “Bryan and his promoter did a tremendous job selling out the venue and giving the fans a night to remember. When 50,000 people embark to the North Shore, many local businesses and hotels benefit and see a spike in weekend sales and reservations.”

It is important to note that the above does not include estimates for economic impact generated by hotels, restaurants, etc. outside of Heinz Field.

Heinz Field will host a Fourth of July Celebration and the Guinness International Champions Cup vs. A.C. Milan on July 27.