A&P to Unveil Second ‘Best Cellars at A&P’

A&P will uncork its second “Best Cellars at A&P” store format in West Orange, N.J., Friday.

Aug 20, 2008

WEST ORANGE, N.J. — A&P will uncork its second “Best Cellars at A&P” store format here Friday. It plans to mark the occasion with free wine tastings, music and an appearance by Best Cellars at A&P sommelier Joshua Wesson. The location will leverage Best Cellars’ model that organizes wine, beer and spirits by taste, rather than by origin or varietal. Words like soft, smooth and robust will also be used to merchandise medium-bodied white wine, medium-bodied red wine and full-bodied