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The Value of Trust

Baird Crosses $100 Billion Mark in 2013

Today clients entrust Baird with more than $100 billion in assets, but what this tells us is worth far more. It says our clients are confident we can help them protect their assets and reach their financial goals. It says we continue to earn their trust the longer we work and grow with them. And it says that being employee owned and privately held is the right model for us, because it lets us continue to invest in our business with our clients’ best interests in mind.

So what is trust worth? To Baird $100 billion is just the beginning.

In the video below, the leaders of the businesses sustained by this trust talk about what it means to the firm and our clients. Read more about the crossing of this important milestone.