About

Equinet Media is a HubSpot Gold Partner and inbound marketing agency. We only work for manufacturing companies and professional service firms.
We deliver inbound strategies, inbound implementation and content creation for clients. And we build intelligent websites that drive engagement and qualified leads.
Unlike a ‘contractor’ service, judged more on output, we take a ‘strategic partner’ approach. So we deliver outcomes that correlate with your business goals.
We care about our culture and obsess over making a meaningful difference for clients. So we only take on new work when we are sure we'll be a good fit.
We don’t do stand-alone projects or one-off content commissions. We focus on creating high-value content for retained clients. Thus avoiding the peak-and-trough disruption that can impede client workflows.
Not a general marketing agency – we’re not a good fit if you’re looking for general marketing support. Equinet is a specialist agency with specific services that we strive to hone and perfect.
If you're looking for the lowest cost option. We’re specialists, so don’t offer generalist fees. Some agencies charge less for their services. So if you’re searching for price alone, we’re likely not a good fit.
You’re not looking for growth – we’re not a good fit if you’re not committing to growth. We focus on building and measuring growth. If that’s not what you want, we’ll not be the right partner.
You don’t have buy-in from the top and are not addressing this. Gaining consensus for inbound fares better than ordering its implementation.

Today - August 9th - is National Book Lovers Day. A day for all those who love to read, #BookLoversDay encourages you to find a good book, your favourite reading spot, and read the day away.

It’s been a while since I got myself lost in a good book. But recently I’ve been craving it. So last weekend I decided to get stuck into this month’s Equinet Book Club choice - Anatomy of a Scandal by Sarah Vaughn. I’m hooked, and so my resolve every night this week has been to switch off all screens and settle in for an hour of reading. I mean, what else to do now Love Island has finished?

But it’s not just fiction books that we love to indulge in. Reading isn’t just about escapism and getting lost in a fictional world. It’s about inspiring us to get more from all aspects of life; relationships, work, health, hobbies. It’s about opening our minds to different ways of looking at the world and learning new things.

I came across this handy list CoSchedule put together of the 10 best books for those “hungry for personal and professional development” and who want to “achieve real marketing success”.

Here are my top picks from the list:

Youtility by Jay Baer - A guide for content marketers about how to create truly useful content, the strapline on the front cover reads - “Why smart marketing is about help not hype”. It’s the very essence of the content marketing approach.

Leaders are readers.
Top CEOs read a book per week.
A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading.
When asked how he learned to build rockets, Elon Musk said, “I read books.”
Bill Gates says he learns by visiting interesting places, meeting with scientists, and watching lectures online… “But reading is still the main way that i both learn new things and test my understanding.”
You’ve heard the crazy stat about Warren Buffet, too right? The billionaire investor reads 500 pages every day.
Check this out, 42% of college grads will never read a book again after college.
So, you want a competitive advantage?
Buffet recently explained the value of reading this way: “That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”
World-class leaders read broadly (and often).
Marketers are no different. We’re a breed who lives in a fast-paced, rapidly-evolving, wickedly high-stress world.