Thursday, January 25, 2018

Sony/ATV has signed a global licensing agreement with Cuban music management firm The Recordings and Musical Editions Company (known by its Spanish acronym EGREM).

The international agreement aims to expand the promotion and management of the EGREM catalog, which spans more than 10,000 works and covers a number of musical genres and national and international artists.

At a ceremony held at the Peter Ludwig Foundation of Cuba where the deal was signed, EGREM Managing Director Mario Ángel Escalona Serrano said: “The oldest record company in Cuba is honored to share the opportunity to develop the joint licensing of our great editorial catalog with Sony/ATV Music Publishing.

“This relationship will expand the promotion and international dissemination of our musical heritage, as well as raise awareness of relevant Cuban authors and composers.”

Mario Ángel Escalona Serrano, egrem

“This relationship will expand the promotion and international dissemination of our musical heritage, as well as raise awareness of relevant Cuban authors and composers.”

Sony/ATV President, International Guy Henderson said: “It is a great pleasure and privilege for Sony/ATV to represent such a prestigious catalogue.

“Music is the lifeblood of the Cuban people and as such has produced so many talented artists and songwriters over several decades.

“Music is the lifeblood of the Cuban people and as such has produced so many talented artists and songwriters over several decades. Sony/ATV will now be in a position to take these writers and their music to the world.”

guy henderson, sony/atv

“Sony/ATV will now be in a position to take these writers and their music to the world, exposing the sounds of Cuba to new markets and providing fresh opportunities to EGREM and its quality roster of songwriters.”

Sony/ATV Spain Managing Director Juan Ignacio Alonso Puig added: “We are very excited and honored that EGREM has decided to entrust Sony/ATV with the most important and extensive catalog of Cuban music in the world.

“We are convinced that these incredible songs represent an enormous potential to gain new audiences outside of Cuba, attracting new global recognition for the best of the country’s music and culture.”

The new agreement follows a deal announced in September 2015 between EGREM and Sony Music Entertainment for the international distribution of the Cuban company’s master recordings.