Have a Facebook account? Not sure how to use it to gain more traffic and network with more people?

The great thing about Facebook is everything you need (and then some) is built right into the system. Most of its for free, you just have to know what’s out there and how to use it.

If you have an account, you probably understand how to friend new people, build a page, and post content to your newsfeed. But do you know about these:

Using Survey To Get Your Followers Involved

Are you Nikon or Canon? Do you prefer indoor portraits or on-location?

With both of those questions, you had an instant thought run through your head. That’s an automatic process – everybody loves giving his or her opinion.

And while you can ask questions in your newsfeed, with Facebook Survey, you can do more with it. Post it to your timeline or build it into your page. Even add images or YouTubevideos to make it more in depth.

Then make it a regular part of your marketing and post surveys all the time. Your follower base will become more active – and you can learn more about who’s following you and what they want from your business.

Inject Your Personality Into Your Page

Too many photographers think people follow them to see their images. While that may be a big reason – they want to “test drive” you before booking you – they also want to learn more about who you are. What do you like? What do you do every day?

In no way should your Page be the common chatter you share with friends – your religious beliefs, your political beliefs, what you had for dinner last night – you can share your personality without going over the top.

Have a fantastic view of New York City sitting in your favorite restaurant? Post a picture. So much better than a daily picture of the food you’re about to consume (unless you’re a foodie photographer that is).

Photographing an engagement image? While sharing an image or two is great, take a quick image with you hugging your clients. Have your assistant take a picture of you at work with the couple. Those images are just as important because it allows potential clients to see you in action. It puts a “realness” to who you are.

Then get creative with your cover photo. Don’t make it one large image – instead use a panel with multiple images. Spend some time in Photoshop building something that makes you stand out from other photographers. And really says who you are and what you do.

Use Your Facebook Insights To Make Decisions

When was the last time you viewed your Insights? Or maybe I should ask, Did you know Facebook has Insights?

With each of your pages, you can access Insights to find out more about how well you’re leveraging your content. You can use the overview to find out how well your page is doing at a quick glance. Or dive in further and look at the details. Insights will show every post you create, how many people it reached out to, what your engagement rate is, how many are talking about it and sharing your content. You can use these numbers to help you evaluate what is successful – and what is not – and help give you direction for future posts.

Whenever you are stuck on what to write about next, your Insights can be a valuable tool to help you out.

Depending on your niche, your primary target may be almost exclusively women. If you’ve been throwing your marketing dollars at a variety of things with none of them really sticking, it might not be the source … it may be the approach.

Throughout history, women have always had the upper hand in decision making when it comes to spending the family’s money. Yet in the online world, many brands have forgotten the female approach, and blast out content with little regard for who their ultimate target is. And why they are there.

With social media, women use it because of the connectivity and engagement. As they move throughout their busy days, social is an easy way to find out what they are missing with friends and family, whether they are in carpool line with the kids, or waiting for a meeting with their next client. Smart technology has given us one more way to multitask, and we can now learn all we can in the spare minutes we have.

A recent survey conducted by Women’s Marketing Inc and She Speaks published some interesting findings that can help you as you plan out your next marketing campaign.

A Woman’s First Source of Information Every Day is The Online World

Over 77 percent of women surveyed stated their first connection with the outside world is made through their smartphone or computer. They don’t flip on the television or turn to the daily newspaper – they check in with their newsfeeds bookmarked on their online devices.

If you want to be a “blip” on a woman’s radar, you have to be a source in their information. They don’t look for advertisements or rely on push advertising. Instead, they want to find out what is happening with the things they care about. They want reliable content that makes sense to them and who they are. Provide them with quality content in the resources they care about most, and you’ll connect. [Read more…]

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