Longines, affordable luxury of Swiss Watchmaking since 1832

Posted on 22/11/2016

Founded as a mere comptoir horloger
(watch store) by Auguste Agassiz in 1832 and named "Agassiz &
Compagnie" , 1866 the Longines took on this name.

On that year, Ernest Francillon, nephew
of Agassiz, bought a land for his watch factory, in a hamlet of Saint-Imier, little town on the Canton of Bern. This
village was located in the extreme north-west of Switzerland at a place called
"Les Longines" on the banks of the river Suze.
To develop the machines necessary for production, 1867 Francillon sought
the assistance of a young engineer named
Jacques David, who undertook the mechanisation of the production process. In
addition the same year he had already adopted the symbol of quality and security
against falsification attempts.

The brand of the winged hourglass has the
know-how made of tradition, elegance and performance and has become famous in
the time specially in the sport field,
and not only. Longines provided timers used at the first modern Olympics in
1896 in Athens. Longines has provided the watches required to set and then
certify numerous world flight records - not least Charles Lindbergh's 1927
first nonstop solo crossing of the North Atlantic. Also in the 1942 in the
movie "Casablanca" Humphrey Bogart wears a Longines watch with a
tonneau-shaped case.

The Longines timepieces have always been
sporty and functional watches with timeless result of a skillful balance
between classical and refinement. Longines proposes itself as a the bridge
between Past and Future, typical projecting way for technological improvements
and quality of life. Extreme aesthetic sensitivity and obsessive attention to
detail have also helped to forge an image of elegance and thanks to it the
Longines has received numerous awards and recognitions. Longines models combine
the continuous technical innovation and aesthetic goals, attentive to art and
fashion trends. All the activities in which Longines is dedicated worldwide aim
to affirm only one principle: the cult of elegance

Bedetti official dealer awaits you on his
store in Piazza San Silvestro to present you the new Longines collection
watches from the centuries-old tradition and timeless elegance.