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Mr Ryall said a ban would make sponsorship of events by drug companies illegal and would see a decline in industry-funded research.

"This is another example of nanny state 'Labour knows best'," he said.

"Consumers have a right to know that these pharmaceuticals are available, and can be accessed.

"Surely we want a health system where people can make choices and play a role ion their own healthcare."

The newspaper report said the Health Ministry, which sought public comment on the issue before April this year, estimated the industry spent $38 million in 2004 advertising medicines and health products.

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Pharmaceutical companies pushing their drugs on American TV have become so common now that it's sickening. One commercial will say "drugs are destroying our children" and then next "are you suffering from Erectile dysfunction? Please ask your doctor to try...." and it goes on and on.

Thank the monkey's God for PVR so for what little TV I watch, I can skip right through all the nonsense.