Lethal Mistake #3: Not Using Technology to Your Advantage

The biggest disadvantage most fundraisers suffer from is not having sufficient funds to run the type of sophisticated campaigns they think would be most effective. In their desire to provide as much money as possible to the people who would benefit from each campaign, they often shortchange or overlook their own needs that could make their fundraising efforts more effective and efficient. Here’s how to avoid that costly and time-wasting mistake.

Today, there are tools and services that can be employed to reach a wider audience, learn more about prospect’s motivations, craft more effective messages, test every aspect of the message to find the most effective alternatives, deliver those messages at lower costs, measure results more accurately by market segment, quickly revise messages and develop subsequent appeals to further the campaign’s effectiveness and track and measure every aspect of the campaign so you can develop future campaigns that can be even more effective and get faster results at an even great ROI.