It's not just users who are smitten with video: 75% of marketers plan to increase their branded video content budgets this year. Within minutes of Instagram's video launch, Lululemon posted yoga videos and The Gap shared a word game.

Editors' PRO Picks

Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this 15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. more