For the third year running, Dairygold has launched its ‘Wrap It Pink’ campaign for 2017, in association with the Irish Cancer Society.

‘Wrap It Pink’ has become a well-established success since its beginning in 2015, raising much-needed funds for the Irish Cancer Society’s support services and vital breast cancer research.

Farmers have raised close to €30,000 to date, with fields across Ireland sporting pink bales throughout the silage season.

Pink wrap sold out in a matter of weeks last year, such was the demand.

Pink silage wrap is available to buy in Dairygold Co-Op Superstores across Munster and nationwide at www.coopsuperstores.ie.

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Pictured at the launch of Dairygold’s Wrap It Pink 2017 campaign in association with the Irish Cancer Society are L-R Gillian Foley, Retail Marketing Manager, Dairygold Co-Op Superstores, Catherine Murphy, who was diagnosed with breast cancer 4 years ago and is the wife of dairy farmer, Damian Murphy from Allens Bridge, Newmarket, Co. Cork and John O’Carroll, Head of Retail, Dairygold. Image: Arthur Ellis

Speaking about the campaign, John O’Carroll, Head of Retail at Dairygold Co-Op Superstores said: “We’re very grateful to farmers nationwide who have supported the campaign and we’re delighted to see other Irish Co-Ops and Agri-sector businesses embrace pink to help in the fight against cancer.”

Mark Mellett, Head of Fundraising at the Irish Cancer Society, said: “We are delighted to have the ongoing support of Dairygold’s ‘Wrap it Pink’ campaign.

The campaign is a fantastic show of support from the farming community for the 2,800 women who are diagnosed with breast cancer in Ireland each year.

To date, the funds raised by the ‘Wrap It Pink’ campaign have been put to great use, helping to strengthen the fight against breast cancer, to raise awareness and also help support the women affected by breast cancer.