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PASIM has received a lot of requests for personalized updates on selected brands/events and hope there’ll be such services available in the future. At the moment, PASIM does NOT send email updates only on selected brands OK?!

If you always log to this blog to check for updates but become disappointed when there’s nothing new, don’t fret.

RSS (which, in its latest format, stands for “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

RSS content can be read using software called a “feed reader” or an “aggregator.” The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.

Click on Entries RSS (right side of navigation, under Meta) and you’ll see how confusing it is to actually read from it! This is for people who are interested in XML and web programming.

So how to make it easier?

Register yourself at any RSS aggregator.

Among the most popular aggregators right now are Bloglines, Yahoo! RSS, MSN / Windows Live RSS, Newsgator, Del.icio.us, Digg and Google just came up with its own services. Check out RSS Icon Gallery – you’ll have more ideas on which companies offer RSS subscription.

Choose the aggregators where you can have easy and fast access with an interface that you love. Some of you may prefer only text feeds while others must have a bit of colours (those who select HTML instead of text version when subscribing to sites and newsletters).

PASIM has a lot of pictures so I would recommend you include pictures/full feed if there’s a choice. PASIM’s RSS is full feed – meaning you get what is posted online. Certain blogs allow summary feed and you’ll have to click ‘more’ to go to the blog to view the full post. I know that there are a lot of you who are hungry for free updated information and do not want to see or click any ads – don’t worry, not going to plaster blinking ads (yet). Perhaps some of you can only receive emails but not surf net (while at work! Shhhh…).