Alfredo Tan

Alfredo C. Tan is Group Director of Global Marketing Solutions at Facebook Canada, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Mr. Tan was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless.

Mr. Tan has also worked as Strategic Alliances Director at Sympatico MSN and was responsible for media sales, business development and strategic partnerships. Prior to his career in digital media and technology, he worked in enterprise marketing and strategy at Bell Canada. He started his career as a Systems Engineer at Bell Nexxia, consulting for some of Canada’s largest financial institutions.

Previously, Mr. Tan was a lifestyle coach & personal trainer, holding numerous national certifications. He was also a writer and fitness consultant for a Toronto-based adventure magazine.

Mr. Tan holds degrees from the University of Toronto and McMaster University, and has studied at the University of Siena, Italy. He has also completed Executive Programs at the Harvard Business School. He currently sits on the Board of Directors of the Interactive Advertising Bureau in Canada and on the Advisory Board at the University of Waterloo. He was recently awarded the Desmond Parker Outstanding Young Alumni Award at the University of Toronto for demonstrated excellence in both professional achievement and community service.