• Optimized website, on/off page SEO for Dickies.com, with a growth in top-line revenue of 46%.

• Lead UX Team increasing mobile CVR 17% YoY.

• Oversee content creation and strategy.

• Producing ‘page one’ rankings for competitive industry keywords.

• Implemented departmental dashboards and campaign tracking.

WORLDVENTURES HOLDINGS – ROVIA

2013 – Present Plano, Texas

Senior Digital Marketing Manager

(www.WorldVenutres.com, www.Dreamtrips.com, www.Rovia.com) The world’s largest direct seller of curated group travel, with more than 110,000 Independent Representatives in 24 countries around the globe.

“My responsibility is to drive the day to day digital marketing strategy for world operations for WorldVentures Holdings, including WorldVentures.com, Rovia.com and DreamTrips.com.”

• Hire/Manage digital and social media teams for national and international brands.

• Strategist over online technology, measuring and implementing KPIs.

• Report directly to VP of Digital Marketing.

• Implementation of best practices in online technology across all brands and departments; improving communication, increasing workflow and optimizing execution of products and services.

• Optimize websites, on/off page SEO of all corporate entities.

• Reputation management and content creation.

• Conduct Digital Marketing training for departments.

• Work closely with MarCom, IT, Development and Design Departments to implement digital best practices.