Children under 5 years old need to learn what traffic is, that it can be dangerous, and simple ways of keeping safe, like holding hands

1792 people were killed on GB roads in 2016, an increase of 4 percent compared with 2015

One of the best ways for children to be safer is for adults to set a good example when using the roads, on foot or in the car

25,893 people were killed or seriously injured on GB roads in 2016

The road environment is essential for children’s freedom, development and fitness but roads need to be treated with respect

5 people every day are killed on GB roads

Primary school age is the best time for children to learn about using the roads safely, ready for more independent travel when they go up to secondary school

Many pedestrians who are hurt on the roads are between 11 and 15 years of age

Every day of the year more than 150 vehicles driven on company business crash

Secondary school children are likely to take greater risks without thinking about the potential consequences. Teenagers need to be taught how to assess these risks and make informed choices when using the road environment

Stilwell Road Safety Ltd (srs) is a ‘Not-for-Profit Social Enterprise’ and a specialist division of The Stilwell Partnership. srsCULTUREforWork Limited is registered in England and Wales 8252609. srsCULTURE® is a trade mark and copyright [registration number 2556614] used under licence by Stilwell Road Safety Limited*.