Aspects Beauty

Misteriosa – a fragrance story

The brief

PowWow was asked to design a website for Salvatore Ferragamo’s Misteriosa fragrance brand. The websites was to support promotional activity, along with online advertising and email marketing.

The solution

Using assets from the advertising campaign we created a striking, mobile centric design – giving the product a look and feel that reflects its appeal. We simplified the main menu, making the overall site easier to use and navigate.

Deliverables

Website | Online advertising | Email marketing

Focus

The site, in conjunction with the online display units we developed, delivered real results with high CTR’s resulting in demonstrable on-site engagement from the target audience.

The result

“We have been working with PowWow Creative for the past 5 years and have established a fantastic working relationship. They are an external source that feels like an extension of our wider digital team. Their adaptive consultative approach and culture is everything that we need from an agency and very much embodies us as a business.”