PACKAGE DESIGN RESEARCH

CONSUMERS AND SALES

IT CAPTURES THE

VISUAL ATTENTION OF THE SHOPPER

IT'S A POWERFUL

COMMUNICATOR!

SANTA

ALREADY KNEW THAT!

THREE STAGE DESIGN

RESEARCH PROGRAM

THE RIGHT

PACKAGE SELLS!

Importance of Product

Packaging Design

Packaging design plays a vital role in how a product is perceived by the consumers. As 80% of the purchases made by consumers are based on impulse, successful brands lay greater emphasis to packaging design in their marketing mix as they know packaging is as important as the product itself. Right packaging design should induce customers to look at the product and buy it.