Cuica Corp. - Online Advertising
Infrastructure

Vision

'The eBay of Online Advertising' - Highly efficient method
to buy and sell online advertising (first) then any online property.
The advantage is that we can deliver the product vs. eBay who just
facilitates the transaction.

Provide an end-to-end solution for websites and advertisers.

Provide both the Network as well as the technology.

Experience

We executed to plan, the service provided the
functionality we specified, on time and within budget.

We planned for Alpha on March, 2000 - Beta on June and
V1.0 in September, 2000 - we hit those dates.

We planned for partnerships to create the 'critical mass'
for the network - we signed up Inktomi, RealMedia and Everyone.net to
provide both sites and advertisers.

Accomplishments:

The fastest Ad Network, with sold inventory - 330 Million
ad impressions sold in March '01, with an average CPM of $0.88 - and a
range of $3.50 to $0.25 CPM.

25 Advertisers and 20 Websites - 10,000 ad deals on the
network.

Team of up to 25 people, 15 full time, 10 contractors
- Executive team from Intuit, Mattel Interactive, AdForce, Netscape, Inktomi
and other leaders in Silicon Valley.

Mario Chaves - COO & VP of Engineering - led the team that
developed the service on time and w/in the spec's. Created Harvard
Graphics (leading Presentation Software from '87 to '92) - from Intuit,
Software Publishing and currently leading Avantica (outsourced development).

Teri Clayton - VP of Marketing - Responsible for the Cuica
branding and final positioning. From Mattel Interactive, Intuit, Clorox.

Debbie and Steve Carlton - early Marketing research and
implementation - responsible for the 'Cuica' name - from Apple, Claris and
Carlton Consulting.