Councillor Graham Stallard, environmental portfolio holder, said: “Not only is clearing roadside litter expensive and dangerous, it can also lead to safety hazards for other road users, poses a threat to wildlife and blocks drains, which can cause flooding.

“Our message to all road users is to take your litter home with you.

“To help, we have produced 10,000 car litter bags which are being been distributed across the borough.”

The car litter bags can be found in local petrol and service stations.

They are also being distributed to a number of businesses throughout the borough.

Supplies of litter bags for organisation to distribute can be obtained via testvalley.gov.uk/love.