How to Email Market the Smart Way

How to email market to your customers: this is a topic that many affiliates and internet marketers want to know – and should know – if they want to really ramp up their sales. Almost anyone with a mass emailing software account can become an email marketer, but that alone won’t make them succeed. If you want your emails to really hit home with readers, follow these tips and learn how to email market the right way.

Consider what you would like to email your readers. Know ahead of time that you have to meet several guidelines when marketing via email, or your e-letters will get lost in their already-full inboxes. You have to stand out, but not in such a way that harms your reputation.

How to Email Market to Your Readers

Email marketing may or may not come naturally to you. But one thing is for certain – you don’t have to be an English language mastermind to persuade your readers and build a massive list.

Some marketers fear that they aren’t good enough writers or that they can’t write interesting material for their emails. But as long as what you’re writing is pertinent to your niche and is written from a conversational, authoritative perspective, you’ll be just fine. No one expects perfection – your readers simply want to glean helpful information from you, preferably in a brief, easily digestible format.

The Basics of How to Email Market to Your List

There are a few undisputed steps you need to take to ensure your list remains happy with your emails. The first step has to do with your image, and we’re not talking about what you look like on the outside.

The subject line of your email is one of the most important parts of the e-letter. That’s what grabs the reader’s attention and encourages them to open it up and read it. Without an eye-catching title, your email is destined for the trash bin.

However, don’t go gung-ho on promotional copy in the title, or their email client might spew it right into the spam folder. Stick to conversational language, and avoid using too many spammy terms, such as “free.” Also, avoid using all caps, as this looks immature – and a lot like spam.

Next, restrain yourself from telling your list about every promotion under the sun. No one wants to open up an email just to be sold on something every morning. Some experts recommend sending emails at a frequency of one promotional email to four or five information-only emails to gain trust. Depending on your niche, you may need to increase promotions in the emails in order to make sales.

One part of how to email market to a list that confuses most marketers is, how many emails should I send per week? The answer is different for everyone. Some readers expect a daily newsletter, especially if you cover topics like the stock market or current events. But if your niche focuses on less timely topics, such as health and beauty, you might scale your emails back to once or twice per week.

Knowing how to email market to your readers is about testing to see what works. And don’t be shy – ask your readers for feedback, too. Pay attention to the “open” and “click-thru” rates in the email software to make sure your emails aren’t getting deleted before they’re opened. You’ll find that learning how to email market isn’t quite as hard if you follow these guidelines.

About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...