Posts Tagged ‘
newsletter marketing ’

The word “routine” has a bad rap. That’s because it can sometimes mean doing the same thing over and over again, going through a rote process and failing to get results. But when it comes to dental marketing, you need a routine.

Would it surprise you to learn that 77 % of patients conduct an online search prior to booking an appointment? That’s what The Digital Journey to Wellness reports in their recent Google study. That probably won’t come as a shock to dentists who engage in search engine marketing and keep up with dental marketing trends.

There are so many things to consider when developing or maintaining a dental practice Web site. You think about the content, photos, staff bios, and whether or not you’ll have a patient gallery. You think about social media and optimizing the site so visitors can find your practice. But with all of these decisions and considerations, fundamentals sometimes get overlooked.

Newsletters are an ideal, subtle, professional way for dentists to keep in touch with patients on a regular basis. This keeps their practice top-of-mind and makes each patient who receives the newsletter feel valued. It also helps keep family dental care a priority.

Newsletters are a hugely effective way to retain your dental practice’s patients—and to gain new ones. But an effective newsletter must do far more than simply exist. Here are seven ways to make your newsletter accomplish its goals.

Newsletter marketing is well worth the effort for general dentists, as well as endodontists, orthodontists, pediatric dentists and other dental specialists. Regardless of whether you aim to reach patients or referring health care providers, newsletters require you to consistently generate content. But not just any content. It has to be a relevant narrative that will interest and educate your readers …

Dentists and dental specialists who understand newsletter marketing know the importance of doing it right. The following are five essential tips for those dentists committed to increasing revenue with their newsletter marketing programs.

In recent years, there has been a push toward inbound marketing—such as well-optimized Web sites—and many marketing pundits would have you believe that outbound efforts are all but dead. That’s nothing new in the world of marketing; every time a tactic is tweaked or a new term is coined, marketing professionals across the Internet tout the new approach as the definitive solution against which all other marketing approaches are doomed to fail.

The season of sweets officially kicks off with Halloween trick-or-treating and is closely followed by school parties and family gatherings. There, gingerbread, pie, holiday cookies and candy play a starring role. These sweets can wreak havoc on teeth and gums, making the holidays prime time for cavities.