Boo&Stu BLOG:

The Value of Design

01/07/2015

Posted by Anna

If you've ever questioned whether it's worth investing in design or if it's just a luxury that's about making things look pretty or cool, then it's time to think again!

At Boo&Stu we wholeheartedly believe that design matters, and that great design inspires happy customers and can increase sales, sign-ups, enquiries and social sharing (to put it into very simplified terms!). We see it time and time again with our own clients. And with our Fine Art Painting background Stu and I also know just how important visual communication is in people's every day lives.

That's why we choose to specialise in beautifully crafted and bespoke design.

But now you don't just have to take our word for it...

Last year, The Design Council worked with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses, and they produced a little video (below) to show why.

Their research confirmed the idea that design should be thought of as: "a flexible and really powerful tool that can help with everything your business needs to thrive".

According to the research...

"Every £1 spent on design can give you over £20 increased revenue and £4 in increased profit."

That's quite an impressive statistic and one that definitely deserves a share here.

Apparently UK businesses spend over 33 Billion on design every year, which means that Designers are bringing in a serious amount of increased profits to businesses in our country.

This makes complete sense to me personally, not just as a Designer, but as a consumer myself. I am much more likely to want to engage with, and invest my time and money with, a company who has taken the care to invest in their brand.

If you are passionate about your business, then you will surely want your logo, your products, your services, your website, and/or your premises or shop to ooze your brand's values, and help you to stand out from the crowd.

Watch the video to see for yourself

We're 100% behind The Design Council when they say that design is truly worth investing in and that you should "Think differently, and grow your business".

Put the kettle on and watch the short video below (or you can view on this link) to see for yourself, and if you feel inspired to create something special for your business then get in touch, we'd love to hear from you.

about anna

Anna Celeste Watson is Boo&Stu's Web & Graphic Designer

Born in West Sussex and now living in Dorset, Anna graduated from Wimbledon School of Art in 2000 with a degree in Fine Art: Painting where she specialised in Film & Video. She worked as the Video Editor for Travel TV at Teddington Studios creating broadcast documentaries for Sky TV and online content, until 2001, when she developed an interest in creating websites. Anna then worked for 3 years as a Web Designer for Fresh Egg Ltd in Worthing (now listed in the Top 100 Digital Agencies) before going fully freelance, and in 2015 officially combined forces with her Graphic Designer partner Stu to form Boo&Stu.