Naming your startup1Founder vesting4Joining a startup is far less risky than most people think6The myth of the Eureka moment8Why seed investors don’t like convertible notes10The problem with taking seed money from big VCs12The problem with tranched VC investments15Ideal first round funding terms18Options on early stage companies21It’s the partner, not the firm26Machine learning is really good at partially solving justabout any problem28Why you shouldn’t keep your startup idea secret30Six strategies for overcoming “chicken and egg”problems33The worst time to join a startup is right after it getsinitial VC financing39

The other problem with venture capital: managementfees42Pitching the VC partnership44The one number you should know about your equitygrant47To make smarter systems, it’s all about the data49VC’s care about the upside case, not the mean51New York City is poised for a tech revival53Don’t shop your term sheet56Information is the (other) currency of venture capital58Dividing free and paid features in “freemium” products60Is now a good time to start a company?64Getting a job in venture capital67Non-linearity of technology adoption71The inevitable showdown between Twitter and Twitterapps74Climbing the wrong hill77Software patents should be abolished80