News Release

Bojangles’® Rallies Carolina Panthers Fans with New Big Bo Box®

Redesign of Bojangles’ tailgating box celebrates 22-year relationship
with popular pro football franchise

CHARLOTTE, N.C.--(BUSINESS WIRE)--Jul. 30, 2018--
The end of summer means it’s almost time for Carolina Panthers football,
tailgating with the crew and Bojangles’ (NASDAQ: BOJA) tailgate meals!
Beginning today, Bojangles’ is giving fans the PURRfect way to show
their team spirit and start celebrating the 2018-2019 season even before
the team’s first game.

Bojangles' new Panthers-themed Big Bo Box is available for a limited time at participating restaurants in North Carolina and South Carolina. (Photo: Bojangles')

Bojangles’ is releasing the first-ever redesign of the Big Bo Box to
celebrate its longstanding partnership as the official tailgate
headquarters and sweet tea of the Carolina Panthers, Bojangles’ hometown
pro football franchise. The Carolina Panthers-themed Big Bo Box is
available for a limited time at participating restaurants in North
Carolina and South Carolina only, while supplies last.

“Bojangles’ is one of the Carolina Panthers’ biggest fans, and we’re
fired up to show our support for the home team through this
newly-designed Big Bo Box,” said Randy Poindexter, Senior Vice President
of Marketing for Bojangles’. “Best of all, you don’t have to wait for
the beginning of the season to enjoy our Panthers Big Bo Box. We invite
fans throughout North and South Carolina to join us in cheering the
Panthers to victory while enjoying a delicious tailgating meal.”

The new Carolina Panthers Big Bo Box showcases the iconic Bojangles’
brand in the Carolina Panthers’ blue, black and white colors, as well as
the panther head logo. It also features the beloved “Two States. One
Team.” logo with the panther prowling atop the states of North and South
Carolina. Bojangles’ #LongLiveTheTailgate mantra is also prominently
displayed on this one-of-a-kind Big Bo Box.

To get the striking Panthers Big Bo Box, all Bojangles’ customers need
to do is order and enjoy one of the Southern chain’s delicious
tailgating specials, which include all of the Bojangles’ favorites of
flavorful chicken, made-from-scratch buttermilk biscuits, home-style
fixin’s and Legendary Iced Tea®. Tailgating specials
are available in a variety of sizes to feed any group, large or small,
including the brand’s 12-piece Chicken Supremes™ or Homestyle Tenders™
Tailgate. The Panthers Big Bo Box is available every day of the week,
only with the purchase of any Bojangles’ Tailgate Special.

Fans are also invited to share their favorite tailgating moments by
using #LongLiveTheTailgate on social media and tagging @Bojangles1977 on Facebook,
Instagram
and Twitter.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant
operator and franchisor dedicated to serving customers high-quality,
craveable food made from our Southern recipes, including breakfast
served All Day, Every Day. Founded in 1977 in Charlotte, N.C.,
Bojangles’® serves menu items such as made-from-scratch biscuit
breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful
fixin’s (sides) and Legendary Iced Tea®. At April 1, 2018, Bojangles’
had 762 system-wide restaurants, of which 326 were company-operated and
436 were franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com
or follow Bojangles’ on Facebook and Twitter.

Forward-Looking Statements

This press release contains forward-looking statements. All
statements other than statements of historical fact included in this
press release are forward-looking statements. These statements are not
guarantees of future performance and involve a number of known and
unknown risks, assumptions, trends, uncertainties and factors that are
beyond our control. Should one or more of these risks or uncertainties
materialize or should underlying assumptions prove incorrect, actual
results may vary materially from those anticipated, estimated or
projected. We undertake no obligations to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise than as required under the federal securities
laws.