A/B Testing Archives - Tavano Team

If you’re like most small and mid-market business I’ve worked with, you know a little bit about A/B testing and conversion rate optimization (CRO). It’s conceptually pretty simple, with different visitors seeing different variations of your site.

Modern businesses thrive in e-commerce, and this makes SuiteCommerce sites the primary pillars of trade. You can consider your website successful if it continually draws prospective customers, but do the hits convert to sales? Understanding the needs of your customers can help you to address them explicitly.