‘We are a lifestyle brand’: How IHOP’s social media strategy stacks up

by Tanya Dua

On June 9, IHOP ran its first series of Facebook Live videos to promote its new range of “Paradise Pancakes.” The three videos were nothing more than a shot of pancakes sitting on a table at a beach. Yet together amassed over 385,000 video views with people watching over 171,000 minutes, quickly becoming IHOP’s highest-performing social video effort to date.Read the full article