Top Performing Organizations Increase Mobility While Reducing Cost

Latest Research Shows How They Achieve a 35% Decrease in Mobility Cost per Mobile Employee

BOSTON, MA--(Marketwire - February 3, 2009) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), has
released an industry benchmark report that reveals how top-performing
companies are able to expand the reach of their initiatives to mobilize
their workforce, while at the same time reducing their cost. The Aberdeen
Benchmark Report "Mobility Management: Does Outsourcing Make Sense?" charts
the path to success that Best-in-Class organizations have blazed to improve
the quality of mobile device support and compliance under the significant
budget constraints of the current fiscal climate. Based on the real-life
practices of over 100 organizations, this research report describes the
strategies, capabilities, and technologies that organizations use to
optimize the management of their enterprise mobility initiatives, driving
many leading companies to outsource mobility management where it makes good
business sense. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5383

As the handheld mobile device has evolved from pager to cell phone to
smartphone to mobile computing asset, enterprise mobility management has
become increasingly vital to maintaining core business operations. On the
one hand, companies need to be concerned about the potentially harsh
consequences related to GRC (Governance, Risk Management, and Compliance)
violations or the security of confidential and proprietary data on mobile
devices. On the other hand, this concern must be tempered with the
acceptance that mobile devices must be supported and utilized to maintain
the productivity of mobile and remote workers.

"The enterprise productivity gains enabled by a well-supported mobility
initiative cannot be ignored," said Andrew Borg, senior research analyst,
Aberdeen. "Our research shows that even in these challenging economic
times, top performers would rather outsource the management of their
mobility services, not turn off their smartphones."

Enterprise mobility management will continue to be of paramount importance
as organizations face conflicting demands to increase employee
productivity, support greater mobility, and utilize more powerful mobile
devices. These challenges must be met while simultaneously securing mobile
devices and wireless networks, maintaining full regulatory compliance, and
reducing overhead costs. This research benchmark provides guidance to
measure an enterprise mobile management initiative as Laggard, Industry
Average, or Best-in-Class, then follows with a clarion call to action for
companies at each level of solution maturity.

Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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