Published in General, eAnalytics, Data Warehousing, Webanalytics on 09/11 at 15:17 No comments

One of the most frequently asked questions at the dmexco (the digital marketing exposition and conference) in Cologne was: What is the main difference to Piwik or Google Analytics?This post summarizes a few features which describe the difference from eAnalytics to other non commercial products for web analytics.

The digital marketing exposition and conference is over and we are very satisfied because our expectations were over surpassed.A record of 19.300 visitors visited the dmexco in the last 2 days. And a lot of them found the way to the eAnalytics stand in Hall 8, which was not as big in relation to our commercial competitors.The eAnalytics team had a lot of interesting talks and discussions. We are very proud that the feedback on eAnalytics of all visitors was positive. A lot of visitors were enthusiastic about this open source solution and about the web front end. We get new inspirations...

The online privacy of internet users gets more and more important. There is a new EU law for protecting the personal information of the users. Following the enforcement of this law web analytics has to change or will die. Dying is not a solution because everyone in the web community knows how important web analytics is for optimizing web pages, e-commerce shops and even products and product promotions.