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Demand for the Android version of the app has been "astonishing," says Flipboard CEO Mike McCue, who tells us that they saw over half a million downloads during its beta. "We've had really good coverage across a wide range of phones. We feel really good about how it's coming together," he says. "But people have been asking, why is this in beta? Why can’t you just release it now?"

The answer, of course, is because it's an Android app, and that means there’s a bit more work involved. "With iOS, you can target a very specific screen size, a very specific processor and so on – it’s quite a bit easier," McCue explains. "On Android, to really build a high-quality application that works across a range of devices, you have to spend a lot of time optimizing... that's why we did the beta." The new Android version works on all the major Android smartphones as well as the Nook and Kindle Fire, and supports from small screens up to a 7-inch display.