A chunk can be defined as a text that fully conveys a single idea. It can be a story, or an anecdote. It might be a definition.

But chunking content doesn’t just apply to text.

Full of meaty content

If you shoot an interview that is 10 minutes long, don’t hack just hack it down to 2.7 minutes. (Although a short version is a great idea). Hack it up in to 2.7 minute blocks and display it in a way that takes advantage of all of the unique aspects of the medium.

Thanks to comscore we now have a guide what length those chunks should be.

Hack it up.

Chunking your video takes planning. You need to structure your interviews to give you clear chunks and you have to get your story telling in to shape to be able to break up your content and sustain a linear thread. But it may just be worth it.

Ask not what you can do to make shorter video ask what chunks can do for you.