In the middle of the 1930’s, the Czech car manufacturer Tatra launched its first drop-shaped aerodynamic model. In the picture, a Tatra T77a from 1937 in front of a T80 from 1935, at the Technical Museum in Prague.

This was a leap in the development of the automobile that was only surpassed by the introduction of Citroën DS in 1955. In the picture below, the 1954 B15 and the 1955 DS.

In what areas are such quantum leaps made these days?

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Utility, experience and value

This blog explores the expressions surrounding us, the dimensions of an experience and how to be effectively innovative within and beyond limits.