OK, I get it. The December days are quickly getting checked off the calendar. Whatever “boom” in sales will quickly subside and everyone will abandon shopping for consuming copious amounts of food and ripping open their presents. What if I said it’s not all doom and gloom? There is still time to (proverbially speaking) make hay while the sun shines. The search engine marketplace is as healthy as ever. Shipping times for most retailers continue to shrink, which means customers can continue buying online right up to the 20th or so of December. And best of all, this means there is still time to optimize your search advertising campaigns ! Holiday Shopping Stats First of all, let’s quickly recap the 2017 holiday shopping craze thus far: Of those shopping online over the span of Thanksgiving, Black Friday and Cyber Monday (11/23/17 – 11/27/17), 96 percent purchased something on...