Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Beauty and Personal Care in Slovakia

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Executive Summary

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Beauty and personal care not yet fully saturated

Beauty and personal care had a good year in 2017 with current retail value growth in most categories. Sun care was the best performer thanks to a long summer with more hot days than in 2016.

Sales driven by a number of factors

Natural and organic beauty and personal care products gained popularity in 2017 thanks to rising health awareness, new product launches and improving advertising. Pharma brands performed dynamically throughout 2017 and were well accepted by consumers due to laboratory-tested results.

Competition in 2017 remains intensive

Multinational beauty and personal care manufacturers continued to hold a dominant position in 2017 in Slovakia, despite a slowly growing consumer base which favours locally sourced products. Herba Drug sro was the only domestically-owned beauty and personal care company to make it into the top 20 companies thanks to a long tradition of products (such as Dixi shampoo), while also manufacturing private label products for retailers.

Green products and sustainability will play an increasingly important role as consumers preferring natural products will grow increasingly environmentally conscious. Recyclable (ie glass) and biodegradable packaging materials will slowly gain popularity.

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