Life on the Bleeding Edge: Philosophy, Practice, and Public Relations in Charter Schools

Perreault, George

Journal of School Public Relations, v25 n1 p22-32 Win 2004

Charter schools represent one of the most intriguing developments within public education in the past decade. Although they vary widely among themselves and differ from regular public schools in some regards, they also show many similarities. Consequently, many of the public relations strategies that work for other schools should also be useful for them. Among these are: establishment of a strong marketing plan; development of effective media relationships; effective selection of a directing board; utilization of staff to achieve public relations goals; and outreach to other schools facing similar problems.