Pamukoff added that “the 8.5oz. can is the perfect size for outdoor and sports-viewing occasions. The smaller can size ensures a colder liquid per serving while Heineken’s superior taste and contemporary upscale pack graphics provide consumers with a premium and memorable beer drinking experience.”

Heineken USA, a subsidiary of Heineken International BV, imports a variety of European brands into the U.S., including Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider.