C&D reports BMW has confirmed the M4 name, just like Bimmerpost has been been calling it all along. And no surprise with the 4 Series badge now revealed and confirmed.

Quote:

Confirmed: M Version of BMW 4-series Coupe to be Called M4, M3 Name Will Live On

BMW has confirmed that, in about a year and a half, it will produce an M4 version of the 4-series coupe concept the company recently unveiled, and which is pictured here.

But the existence of an M4 does not preclude the existence of an M3, one of the longest-running nameplates from the M boys and the sub-brand’s philosophical heart. And so both M4 and M3 models will be produced. BMW might sometimes be silly, but it is not stupid.

I just want to say: I think there's more to it than just moving it upmarket. BMW knows they already damaged its M Heritage with the softer new models. They can't mess up the legacy of the M3, so they decide to make it a "different" car so it can't be directly compared because it's more "upmarket" than a true 3 series. If they were building the best M3 of all time from a driver's standpoint (something that would only receive praise from around here), they wouldn't semi abandon the M3 badge.

However, the car is gorgeous. The rear reminds me of the old 8's

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A BMW can be described in one simple, yet true statement, "From the outside you don't understand, from the inside you can't explain." How true is THAT?!

Rebadging the M4 to M3 after you buy one makes no sense. If you really care about the name that much then you're a BMW fan for the wrong reason. Personally, I'm a fan because of the cars, not the name.

Rebadging the M4 to M3 after you buy one makes no sense. If you really care about the name that much then you're a BMW fan for the wrong reason. Personally, I'm a fan because of the cars, not the name.