Bringing over 15 years of experience and growth in product development and social strategy, Noah will focus on driving MEC’s Social Practice for both its domestic and international clients led from North America. He’ll lead a robust team dedicated to real-time social strategies and paid social.

Commenting on his appointment, Shenan Reed said, “Noah has a proven track record of using data to expose and exploit opportunities across social. As we continue to evolve our social offering, he will take the lead in ensuring that all of our social communication plans are holistically and genuinely integrated with our clients’ strategies. His innovative mindset and passion for all things social will allow MEC to continue to drive growth for our clients in this area.”

“I’m excited to be joining MEC’s thriving digital community,” said Noah Mallin. “ It’s an opportunity to work with a stellar client roster and colleagues that are passionate about delivering best-in-class strategies and ideas centered around innovation.”

Over the last several years Noah has actively consulted with a variety of emerging start-ups in the digital and social realms, focusing on providing both product and go-to-market positioning strategies. Prior, Noah headed up the Social Marketing and Content team at Digitas New York, where he led award-winning social strategy development for American Express and worked on a client portfolio including Buick, GMC and Delta Airlines, among others. Some notable accomplishments during that time included working on “Small Business Saturday” and “Twitter Sync” for American Express.

]]>2014-08-28 06:55:53MEC hires new Head of Socialhttp://www.adforum.com/agency/21041/press-releases/39204/mec-hires-new-head-of-social
http://www.adforum.com/agency/21041/press-releases/39204/mec-hires-new-head-of-social
]]>2014-08-27 19:00:00MEC WINS bposthttp://www.adforum.com/agency/21041/press-releases/33708/mec-wins-bpost
http://www.adforum.com/agency/21041/press-releases/33708/mec-wins-bpostMEC Belgium, today announced its appointment by bpost, the national Belgian postal service, following a competitive pitch.

The appointment is effective from 1st October 2014.

MEC was selected for its strategic experience, its integrated team and its ability to offer a variety of communications services to help grow bpost’s business.

On August 14th 2014, Google announced that in late September 2014 they will be removing the ‘close variant’ matching behaviour targeting option from within AdWords accounts, so that it will now be enabled automatically on all keywords an advertiser wants to appear against.

]]>2014-08-18 09:40:54FAST TAKE ON…Over-the-Top Video Programming (August 2014)http://www.adforum.com/agency/21041/press-releases/33710/fast-take-onover-the-top-video-programming-august-2014
http://www.adforum.com/agency/21041/press-releases/33710/fast-take-onover-the-top-video-programming-august-2014This issue of Fast Take discusses video programming services delivered directly to the consumer via the internet – without a traditional bundled video subscription (like cable TV).
It also explores how new content creators have amassed large audiences, built valuable programming brands, and why traditional media companies such as Disney and Time Warner are flocking to the space.

]]>2014-08-15 06:05:32MEC Point of View: Google confirms HTTPS as a ranking signalhttp://www.adforum.com/agency/21041/press-releases/33711/mec-point-of-view-google-confirms-https-as-a-ranking-signal
http://www.adforum.com/agency/21041/press-releases/33711/mec-point-of-view-google-confirms-https-as-a-ranking-signalIn August, Google announced that it is starting to use HTTPS as a ranking signal within search results. The S in HTTPS stands for Secure. This essentially means that websites using secure and encrypted connections across domains will benefit.

Read this POV by David Towers to understand how this will affect our clients and how they can ensure that their sites remain at the top of Google ranking signals.