Rick Liebling (USA)

Rick Liebling is the Head of Global Marketing at Unmetric in New York. In this role, he works across multiple teams and disciplines to help clients understand the changing nature of consumer behavior and the ways in which brands and consumers create and interact with culture. Rick has more than a decade of experience working with some of the most recognizable global brands, helping to develop and execute marketing strategies for the likes of MasterCard, Gillette, Sony Ericsson, Verizon, General Mills and Diageo.

His work has taken him around the globe, working on projects in Asia, Europe, the Middle East and North and South America.

Rick is heavily involved with the social media, branding, marketing and advertising communities, maintaining an active blog, frequently guest blogging, contributing to books and has moderated and appeared on numerous panels at industry conferences. He was also featured as one of 10 candidates in Grant McCracken's book, "Chief Culture Officer."

“As human beings we are hardwired for a need for storytelling. We yearn for epic journeys, tales of odds overcome and accounts of the triumphant human spirit. The Mars One initiative provides all of those and much more. From a commercial perspective it’s a compelling platform, but my desire to be associated with Mars One runs at a deeper, emotional level. It is not the success or failure, but the mere attempts at greatness such as this that propel humanity forwards.”