How To Get Back Into SEO After Being Away|林子超博客

We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and ‘Google laws’ sprout up on a regular basis. They’re what keeps the industry growing, innovating and evolving.

Coming back after a year makes you feel quite far behind. After my recent, one-year leave it felt like I was joining the company again for the first time.

how to get back in the game

Successful reintegration depends on a plan to get back in the game. It takes preparation and determination, and most of all, adaptability. The things that were relevant a year ago have changed.

There are two ways to go about this:

take a little time every day to read up on industry news, or

give yourself a crash course before you head back to work

Both methods work. Which one you pick depends on your energy, time, and willingness.

Here are a couple of tips for each method in preparation, should you have to be away for a bit.

Method 1: Daily Reading

1. Choose 2-3 industry leading resources. Bookmark them or add them to a feedreader like Feedly.

An important point to keep in mind is that nothing is siloed anymore. It’s all integrated. SEO works hand in hand withpaid search, social media, content marketing, mobile, etc. Choose resources that provide you with a well-rounded update of all facets.