E-commerce in Italy: trends, facts & figures

At least 30% of the internet users in Italy shop online. Services are preferred over the purchasing of physical products online, which currently account for 37% of the e-commerce expenditure. The average Italian consumer places a lot of importance on customer service, while favoring “love brands” and luxury brands.

Discover the profile of the Italian e-shopper and the potential of the Italian market in this country factsheet.