The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether sessions originate in New York, London, or Moscow.

Changing your time zone affects data going forward, and is not applied retroactively. You might notice a flat spot or a spike in your report data if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you update this setting.

(For User ID enabled Properties only) Click the toggle ON to create a User ID view. For a reporting view, leave the toggle set to OFF.

If your Analytics account is linked to an AdWords account, data from the AdWords account is automatically imported into any new view you create in that account. Learn more about linking your Analytics account with AdWords.