Uncontrolled

Tactics Qualities

part of written, approved PR plan tied to value based mission; target 1 public at the time; research target public's values, interests, and channels; send clear message that targets public and achieve organizations objectives; are specific; evaluated

VNRs

Actualities

News Conferences

scheduled meeting between organization representative and news media; only for highly newsworthy story, need to meet with reporters as a group, journalists will be glad to have come; ultimate uncontrolled media