2017 Marketing Buzzwords

“Everybody’s talkin’ ‘bout the new marketing, Funny, but it’s still just marketing to me”

2016 was an incredible year for marketing buzzwords. But hold on to your hats because 2017 is forecast to be 163% more ‘buzzy’ (no citation). So with tongue firmly placed in cheek, let’s recap on the last 12 months ‘cool jargon’ before predicting the up and coming 2017 marketing buzzwords.

Rubbish 2016 Marketing Buzzwords

These words and the people who continue to use them during 2017 are to be treated with utter contempt. And for this reason alone, you should read this article before your coworkers.

Authenticity Not lying?

Amplify Isn’t that what marketing has always been about?

Big Data Can’t see the patterns in your tea leaves? Get a ginormous cup and a whole chest of tea. Is that any better dear?

Content Marketing Or just marketing. My favourite example is ‘The Richest Man in Babylon’, written in 1926.

Thought Leader A well known and respected know-it-all. Or what you call yourself to get speaking gigs.

Unicorns By the end of 2016 Larry Kim of Wordstream exhausted the internet’s entire collection of unicorn images. Wikipedia is appealing for donations so more unicorn images can be created. Let’s face it, they don’t need the money for anything else.

Shiny New 2017 Marketing Buzzwords

This year’s buzzwords are to be sprinkled liberally into every meeting and email like magical fairydust until they rise to the highest echelons of the C-suite. Get your CEO or Chairman to quote one of these babies and it’s 50 house points to Gryffindor.

Account Based Marketing (ABM) Joined up sales and marketing. Phew, at last!

Growth Marketing Growth hacking for grown ups. Looking after the customer from cradle to grave. Leads and conversions are dead. It’s all about LTV, baby.

Holistic Tree hugging term deployed whenever a half-baked dog’s breakfast of marketing ideas is presented to a client as an integrated plan.

Immersive See AR & VR.

Internet of Things (IoT) Milk will be automagically delivered to your fridge by drone even if you are lactose intolerant and on holiday for the next two weeks. Any teething problems with the technology will be blamed on Russian and Chinese hackers.

Mass Personalization Definitely happening this year. And every year since Don Peppers and Martha Rogers wrote The One to One Future back in 1996.