Grammarly & Mustache Team Up to “Write the Future”

Award-winning series puts better communication on consumers’ radar

Published On

Jun 27, 2019

Description

In a diverse and at times polarizing world, communication is not always simple. It can be hard to feel heard and even harder to truly connect. Grammarly—the company behind the AI-powered writing assistant that suggests improvements as you type—understands this and wants to help. To highlight some familiar scenarios in which Grammarly’s products support written communication in daily life, the company partnered with Brooklyn content agency Mustache, part of Cognizant Interactive, to create a series of playful videos.

Dubbed “Write the Future,” the campaign focuses on relatable characters in common situations—trying to make a good first impression, meeting a term paper deadline, finding the right words for a wedding toast. Each video showcases Grammarly helping someone make their writing clearer and more effective, and, as a result, find greater satisfaction and success in their life.

“Our mission is to improve lives by improving communication,” said Renee Siu, Grammarly’s online marketing manager. “We want to help everyone feel confident in their ability to be heard and understood in any situation—especially in life’s big moments.”

“Write the Future” was a smash hit and inspired more ads, including a round of docu-style videos featuring real Grammarly users. And the series is now award-winning, too: it recently took home the Best Advertiser in Video award from Digiday. A new Grammarly brand campaign is planned for later in 2019.