Conception, brand story and positioning of a new
luxury resort destination brand, the first authentic
Arabian experience in its region, creating pre-opening
capacity bookings for over nine months.

Setting the benchmark
for high-end luxury

Custodianship and implementation of one of the world’s
most crafted hotel brands, designing the first St. Regis branded
property in the Middle East and ensuring that the first resort
on Saadiyat Island was a landmark luxury experience.

Building brand solutions
which redefine markets

A pinnacle brand for the private aviation industry,
challenging conventional thinking with a paradigm shift
to create a world where time is the ultimate luxury.
Increasing brand value, product desirability and profit.