Third Time The Charm? Google Reportedly Buying Digg, Again (GOOG)

Yet again, reports are surfacing that Google
(GOOG) is buying social news site Digg. This time,
TechCrunch reports that Google is in final negotiations to
pick up Digg for about $200 million. This
is the thirdtime so
far this year that Google has allegedly been in talks
or close to buying the company.

If (finally) true, a nice return for Digg's investors, which
include Greylock Partners, Omidyar Network, Netscape founder Marc
Andreessen, and LinkedIn founder Reid Hoffman; Digg has raised
just $11.3 million in total funding, according to TechCrunch.

If the deal goes through, TechCrunch says Digg's ad deal with
Microsoft (MSFT) would be terminated. We've reached out to Digg
for comment and will update if we hear anything.