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Saturday, January 29, 2011

We can't express enough how much we want to thank you all for coming to our casting call this Friday and last Sunday. The level of talent we saw this year left us all so overwhelmed that its going to be extremely difficult for us to narrow it down.

We will be announcing who made it past round one soon, so hold tight Potential New Models!

Sunday, January 23, 2011

We had about 200 guys and girls show up to neutral7 design. Applicants drove from as far as West Palm, Tampa and Savannah, GA - we truly appreciate your efforts.

(That, of course, also goes out to our locally based talent)

How many interns does it take to pitch a tent? Well, it depends on their height but after some struggling (and a little help from our stage manager, Brandon) we got things rolling and started processing our first slew of applicants.

Take a look at these beautiful people!

Some applicants got some great swag from our downtown salons, ChaoticVibes kept the crowd moving while Monster Energymade sure we were fueled all afternoon long.

For those who could not make it; here's what went down:

After completing our application and getting the awesome, limited edition GFW button models applicants were sent indoors for photos: headshots, full lengths and profiles

They were measured by a team of professional, but still giggly interns, masterfully led by Kristi who had the "inseams" measuring spot last year

Then they walked our makeshift runway for local designer, Bobby K, and co-producer, Gwen

Check out some candids from the Casting Call powered by Monster Energy here and subscribe to GFW-TV on YouTube to see clips of this and all of our events.

Why else do you think Brandon has such a huge grin on his face? He knows our videos are amazing!

Sunday, January 16, 2011

We hit the streets of Gainesville like maniacs this Saturday night with HOT cards, stickers and our hot new interns to tell people about the 2011 Casting Call.

We had so much fun scanning 101 Downtown, Sharab, Spannk, Status, SpeakEasy and Bank for fun faces - we just might do it again. Keep an eye out for the hot pink mark, you never know when we're gonna pop up.

Thanks everyone for being such good sports and a special hello to the policeman that we covered in stickers in front of Volta.

The Gainesville Fashion Week team is on the prowl for the next hottest thing.

Throughout the next two weeks, we will be scouring the city in search of those worthy of the GFW "Hot" Card- the exclusive hot-pink token signifying we think you have what it takes to be a model in this year’s runway shows. Whether it is at the local hot spots, out to dinner or on campus, we are always on the lookout. Once spotted, your picture will be taken with your Hot Card and uploaded into our Hot Card photo album on our Facebook page for all to envy.

Check our page frequently to see which of your friends have already received their Hot Card!

Tuesday, January 11, 2011

Last season we brought you the scoop from London, this year we're taking things to Los Angeles.

Remember Simone? She covered GFW last year and has since moved to LA to make waves in the fashion, entertainment and beauty industries. We still think of Simone as our hometown girl and had the chance to catch up with her this week.

Photo by Tyler Jones, Exile Photography

Simone, our newest guest blogger, will be giving us the scoop from Hollywood and it ties in perfectly with this year's theme. Want to know about her LA takeover? Start reading:

Four Months of Fur

I wish I had more time to wear my cognac-colored rabbit fur. I guess if I move to NYC or somewhere frigid I’ll get more wear out of it, but here in Southern California I get about a three or four month window.

Vintage cognac colored fur with hood, $100

Even if I only get to wear it once, this golden vintage find was worth every penny. Not only is it in keeping with the Fall/Winter 2010 plush fur trend, it’s also a perfect pairing with this season's neutral palette. A good fur is a staple item you can cherish for years and several Fall/Winter seasons to come.

Thankfully, I spent New Years in a local ski town and got plenty of usage out of my new fur. But alas, winter is coming to a close and a bright spring is in the not too distant future, so this isn’t as much about buying a fur as it is taking advantage of your local thrift and vintage.

Don’t be afraid of thrifting and wearing second hand clothing. A couple things to keep in mind when searching for the perfect vintage find:

Exhaust all options, from Goodwill to an old lady consignment shop…just do it up

Inspect the garment through and through! If it has imperfections, you won’t wear it

Try it on, and try it on a lot since you probably won’t be able to return it

It’s vintage, so go for a bold accent piece you can pair with staples you already have at home. But then again, agood staple is always a solid, and safe, choice.

If you're worried about staying current, you can absolutely find trendy pieces relevant to this season's stipulations. But, the best part about thrifting is the uniqueness of an item that no one else will have, unlike the dime a dozen garments from Forever21 or H&M. Whether its a fur or a retro frock, vintage is a head-turner, and will keep you looking fabulous for at least the next four months.

With love from LA!

Simone

Follow her on Twitter @Tastemakehers

** For fabulous free products, fashion tips and the best in LA living, check out my blog The Tastemakehers: Discover & Indulge. Right now, were giving away makeup from h.wood.beauty, a favorite of Katy Perry, Lindsay Lohan and Rihanna!

Sunday, January 9, 2011

We managed to squeeze in some fun during a week-long series of meetings on Saturday night at the INsite Magazine Launch Party. The magazine published their 28 Most Interesting People edition (on newsstands now) and we took the opportunity to celebrate a long-time media sponsor and mingle with our new batch of interns.

We put an open call for talent at the end of 2010 and received an overwhelming response. However, from the 200 plus applicants, we narrowed things down to a select mix of twelve PR, Advertising, Business & Event Management and Marketing majors from the University of Florida and Santa Fe College.

We'd like to welcome the interns to the team, and if you see them out come say, "hello!".