In the fall of 1965, a team of eight Ford engineers measured up the hallways and elevators of the Empire State Building. Then they worked out a way to dissect a Mustang, stuff it into the freight elevator, and re-assemble it on the building's observation deck. It was a marketing sensation, and the stunt was headline material for all the daily papers.

The new 2015 Mustang marks the 50th anniversary of that marketing feat, and in appropriate form, Ford is planning to recreate the spectacle. In the wee hours of April 16, Ford engineers will send a sliced-up 2015 Mustang up the elevators of the Empire State Building to be reassembled on the 86th floor observation deck. According to Dave Pericak, Mustang chief engineer, "Our team is measuring twice and cutting once to make sure we can get this Mustang up in the elevators."

Although this is a marketing repeat, the conditions around it are much more challenging: The elevators are the same but the car is definitely not. The 2015 Mustang is nearly seven inches longer and four inches wider than the original. This will make fitting everything up the elevators a much bigger chore. The group will work through the night, just as the original team did, and attempt to have the car completely reassembled before the morning's visitors arrive. If you're in the New York area and want to check out the new Mustang, it'll be on display April 16 and 17 from 8 a.m. to 2 a.m.