'''Research:''' Chrystal will check with Satia on how much research we need to provide. However, due to our timeline and the above ideas we have already, making such recommendations (without in depth research) will probably be sufficient. ''(Not assigned)''

'''Research:''' Chrystal will check with Satia on how much research we need to provide. However, due to our timeline and the above ideas we have already, making such recommendations (without in depth research) will probably be sufficient. ''(Not assigned)''

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== '''April 8 Meeting Notes''' ==

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== '''April 8 -- Meeting Notes''' ==

Click on the link to access the April 8 Meeting Notes Word document. Red font indicates a need for clarification, and green font indicates a newly assigned task. Previously assigned tasks (appearing in black font) are all in draft form and are being reviewed and edited on our Google groups page. http://wikis.ala.org/emergingleaders/images/6/6a/April_8_Meeting_Notes.doc

Click on the link to access the April 8 Meeting Notes Word document. Red font indicates a need for clarification, and green font indicates a newly assigned task. Previously assigned tasks (appearing in black font) are all in draft form and are being reviewed and edited on our Google groups page. http://wikis.ala.org/emergingleaders/images/6/6a/April_8_Meeting_Notes.doc

Project Overview

Project Title: Lift Every Voice and Read: A Personal Library for Every Child

Project Description: The Coretta Scott King book awards committee propose a marketing campaign, directed at African American youth, parents and families, to consider award-winning Coretta Scott King titles as purchases to populate children's home libraries. The award identifies superior titles that reflect positive images of African American history, lifestyles and issues of concern to African American culture, for sharing with young people.

This proposal focuses on the impact of youth, especially African American youth, owning personal libraries of books that support them. Living with books that reflect their own faces, their own histories, and lifestyles proposed opportunities for positive self-worth in the lives of these young people. These titles can:

1. strengthen sense of selves for children and youth, their vocabularies, their awareness of their own histories and the roles African Americans have played in other histories.
2. help them to recognize familiar issues as expressed in the stories of African American lifestyles, often covered by Coretta Scott King Book Award titles.

The Coretta Scott King Book Award was established to highlight the creative talents of African American authors and illustrators of books for children and youth. The 2009 awards breakfast, held at each annual conference of ALA, will launch the 40th anniversary celebration, which will continue in libraries, schools, bookstores
and family homes across the country.

The Emerging Leaders team would be expected to:

a. Be familiar with the history of the Coretta Scott King Book Awards, as well as reading several of the winning titles www.ala.org/csk
b. Investigate the impact of these titles with children and youth, especially but not only African Americans. We will provide opportunities for the project team to talk with librarians, winning authors, teachers, who ware familiar with the titles, the genre, and the impact.
c. Examine strategies of publishers and booksellers marketing of youth titles for
purchase, as well issues impacting purchasing from a myriad of economic
perspectives.
d. Meet virtually (regularly) with the other Emerging Leaders on your team, with upport from the project liaisons, to implement the project. To accommodate planning and discussion, a wiki will be enabled, as well as a discussion list and periodic conference calls as needed.
e. Collaborate in the design and creation of handouts, such as bibliographies, logans, advertisements, and store, conference, website displays/images, and other tools for a 2-year marketing campaign that
1) addresses the goals of the project, including the use of the 40th anniversary logo and theme, and that
2) advocates the value of youth ownership of Coretta Scott King book award titles. These resources should be able to be replicated easily.
f. Explore the potential costs for the duplication of each product for the public as well as for downloadable formats. Connsider/recommend "print on demand" as well as sales options. Staff liaisons will assist in this effort.
g. Deliver examples of the completed marketing campaign products by June 1, 2009 considering a $10,000 campaign budget for possible implementation in 2010.
h. Maintain communication with the project team and with the liaisons, at pre-determined intervals, toward resources and expertise to support the team's efforts.
i. Celebrate the completion of the project at the 40th Coretta Scott King Book Awards Breakfast on Tuesday July 14, 2009, 7:00-9:00am, as guests of the committee

Timeline

Project Due Date: June 1, 2009

Team Name, Members, and Initial Roles

The King's Advocates include:

Lana Adlawan: Liason to Satia, Chrystal, or CSK Committee as needed

Marissa Alcorta: Will create bibliographies for younger children

Sarah Evans: Creator of Google Group and Calendar/Doodle

Yolanda Hood: Will create bibliographies for older children

Hayley McEwing: Posts to Wiki

Vonzell Yeager: Opal/Google Chat coordinator

Contact: Chrystal Carr Jeter

ALA Staff Liason: Satia Orange

Group Communication

Google Group ( thekingsadvocates@googlegroups.com ): is where we collect related discussions, project ideas, and pertinent articles

Skype: has been used for real time group meetings via voice chat

Gmail Chat: has been used for real time group meetings via instant messaging

EL Project Listserv Email: used for daily clarification of ideas and scheduling of meetings

Doodle: used solely for scheduling meetings

Overall, group communication via voice/video chatting is a challenge. We are constantly exploring different systems that will meet each of our place of work's technological capabilities.

Be familiar with the history of the Coretta Scott King Book Awards, as well reading several of the winning titles www.ala.org/csk.

I assume that all of you are already familiar with the titles.

We are! And the CSK book that Satia provided for us has been very helpful.

Investigate the impact of these titles with children and youth, especially but not only African Americans. We will provide opportunities for the project team to talk with librarians, winning authors, teachers, who are familiar with the titles, the genre, and the impact.

We can add you to the member list to talk about your project I will assume you will use that opportunity to ask about the impact of the award titles on children and youth, as identified in the charge for the project, not to get ideas from them, as originally stated.

This statement seems to be in conflict with what Satia has recommended in the past of collecting ideas from teachers and librarians in the use of these awards in classrooms and libraries. By collecting and organizing program ideas that have been successful, we collect the information and the testimonials of how and why these programs have been successful in influencing many communities, not only for African-Americans. Our goal in connecting with the CSK committee was to introduce ourselves and make ourselves available to any suggestions they offered.

I can see its useful to connect you with librarians, winning authors, teachers, etc. who can articulate their opinions and observations on impact of the titles on young people. Let us know when that is on your agenda, and we will start those connections.

We have created a thorough survey to access and archive this information.

Our winning authors and illustrators will welcome the opportunity to chat with you, when we can schedule it.

If our technology problems are resolved soon, it’d be wonderful to schedule an OPAL chat with some of the award winners to capture their opinions.

Examine strategies of publishers and booksellers marketing of youth titles for purchase, as well issues impacting purchasing from a myriad of economic perspectives.

We can connect you to our advisory committee of winner publishers and booksellers, so you can query them on the impact of purchasing during this economic challenge for families. Provide a plan for investigating these strategies, and we’ll set up that opportunity.

This bullet point is very problematic for us a group. We were told in Denver that the CSK committee has hired a marketing agency to handle the larger needs of marketing to bookstores and the general public. The “purchasing” issue would be at these places, and not necessarily in schools or libraries. We were told to focus on marketing to schools and libraries, which is why the idea for creating a toolkit to “market” these titles to educators was decided upon. We would love the chance to connect with this advisory committee, however, if it will help to streamline the tools we offer to educators, and give us more information of what is actually available to offer the public from the publishing industry.

Meet virtually (regularly) with the other Emerging Leaders on your team, with support from the project liaisons, to implement the project. To accommodate planning and discussion, a wiki will be enabled, as well as a discussion list and periodic conference call as needed.

Satia’s offer to sponsor a conference call through OLOS is still open. Just tell me when you need it and I can be sure it happens.

Sarah is looking into OPAL as a solution. Would you and Satia like to be included in our conference calls?

Collaborate in the design and creation of handouts, such as bibliographies, slogans, advertisements, and store, conference, website displays/images, and other tools for a 2-year marketing campaign that 1) addresses the goals of the project, including the use of the 40th anniversary logo and theme, and that 2) advocates the value of youth ownership of Coretta Scott King book Award titles. These resources should to be able to be replicated easily.

When does the design and creation begin? Where does the toolkit fit in here? I don’t understand how the advocacy for youth ownership is reflected in toolkits.

Again, there seems to be a discrepancy in what we were told would be our primary audience. It seems like many of the things listed in the bullet point will be covered by the outside marketing agency. Would this marketing agency partner with us in the design elements of our project? Bibliographies are currently in the midst of being created. If you access our wiki page and look at the Feb. 17th notes, you will see a breakdown of all of our tasks:

From our understanding, our project is to be implemented in 2010. It seems that section (1) of this bullet is underway and taken care of. We love the theme, “Lift Every Voice and Read” and hope to have this theme imprinted on the materials we create.''

Explore the potential costs for the duplication of each product for the public as well as for downloadable formats. Consider/recommend ‘print on demand’ as well as sales options. Staff liaisons will assist in this effort.

We have ALA staff that, once you have determined what you are developing, can assist you with the pricing and preparation of downloadable formats.

We will definitely need this support.

March 8 -- Survey Completed

March 17 -- Meeting Notes

Marissa, Yolanda, and Von met via Google Chat and decided that each team member would individually re-evaluate and create more action plans to better meet our project description and mentors' concerns.

March 25 -- Meeting Notes

Goal: to have the audience consider award-winning Coretta Scott King titles as purchases to populate children's home libraries

Marketing Ideas:

CSK Winner/Honor Interviews: Via instant messaging or voice chat over the internet, invite a pre-registered group to prepare and ask questions of a CSK winner/honor author or illustrator. While there is always one winner in each of the following categories (author, illustrator, and new talent), there can be up to nine honorees. This allows for potentially one interview a month during the school year. (Not assigned – Isaac with Opal for tech? Moderated by CSK member?)

Public Service Announcement: Text written and suggestions of when to announce. (Von)

Greeting Card/Postcard: available to download from the website or send as e-card. Accompanying this download or e-card, post links to www.amazon.com or http://www.bookweb.org/index.html to encourage purchasing CSK book for home library. (Not assigned)Types of Cards = Birthday, Graduation, Congratulations Images = Lift Every Voice and Read (already approved).
Recommend use of award winner’s covers though copyright concerns?
Texts = To be created

Bibliographies: Chrystal suggested dividing by age THEN theme. Available online as well as downloadable document. (Marissa K-6/Lana 7-12) Themes: Family, He-roes/She-roes

CSK Book Club: Encourage youth to read a CSK book every month. (Not assigned)Downloadable Calendar: Each month recommend a book to read. (Hayley, Marissa, Lana?)Downloadable Stickers: “I read a CSK book.” Receive during club for successfully reading monthly book? Free Book for Registering: Explore publishers’ donations as Chrystal successfully got from Hyperion for her project with http://www.bookcrossing.com/

Discussion Guides: Are already available through CSK, though not marketed recently and not yet downloadable on CSK website. Recommend this. Also, Yolanda suggested creating one per book as booksellers have in their displays which could be downloadable as well. (Not assigned)

Mentoring:

Survey: Chrystal will check with Satia about the need or alteration of the survey. The information gained by its return may aid the CSK committee in further projects or our own marketing above. (Sarah)

Research: Chrystal will check with Satia on how much research we need to provide. However, due to our timeline and the above ideas we have already, making such recommendations (without in depth research) will probably be sufficient. (Not assigned)

April 8 -- Meeting Notes

Click on the link to access the April 8 Meeting Notes Word document. Red font indicates a need for clarification, and green font indicates a newly assigned task. Previously assigned tasks (appearing in black font) are all in draft form and are being reviewed and edited on our Google groups page. http://wikis.ala.org/emergingleaders/images/6/6a/April_8_Meeting_Notes.doc

April 28 Meeting Notes

Click on the link to access the April 28 Meeting Notes Word document. Overall, most of our tasks are completed or near completion. Our next steps include working on our EL Poster Session presentation for July 10 as well as our final proposal/document for the Coretta Scott King Book Awards Committee due June 1. http://wikis.ala.org/emergingleaders/images/5/58/April_28_Meeting_Notes.doc

June 1 Final Proposal of Ideas and Created Content

Below is a link to the Word document containing the research, rationale, and details behind the created content and recommendations suggested by our team for the Coretta Scott King Committee. PDF links of our created content are embedded within the document.