Most people cannot imagine the distance to Neptune, so that is a bad visual. Here is a better one:

9.57ZB is approx 10^22 bytes. A typical laptop HDD can hold a terabyte, so you would need 10^10, to about 10 billion. A laptop HDD is about 3 cubic inches. A standard shipping container (40x8x8 ft^3) would hold about 1.5 million if they were packed tightly. So you would need about 6800 containers. That would be a train about 75 miles long.

If each byte in 9.57ZB was a water molecule. It would be slightly less than a teaspoon.

The vast majority of this data isn't stored. The vast majority of it is streaming porn and Netflix. Why did we pay some "scientist" for 3 years (read the summary, it says "three years ago") to calculate this, so we can all be amused by it on/. for 10 minutes? Part of the reason nobody's working in science anymore is that most of our government- and university-backed science is fluff like this to get your soundbite, rather than stuff that makes a difference in our world. Figure out how to GET to Neptune, not how to stack virtual books that high with 30-second free trials of every porn site in Russia.