The project saw an overhall of the brand identity to reflect a new tone and presence for the magazine. This extended out to creating a new logo and ident, a bespoke custom built WordPress theme to redesign the magazine website, a photography style guide, business cards and more.

'Latin-scandi' served as a base for the magazine's new branding, including an updated logo, colour pallette and typography. The influence of minimalism, clean photography and style translated into a vibrant execution.

The entire website was rebranded and rebult into a custom WordPress using Advanced Custom Fields (ACF), with multiple post layouts and styles included plus feature pages 'The Kitchen, Interiors, City Guides and Lifestyle'. A fluid UI layout that was built using Atomic design principles.

The brand exploration extended out into creating a clean, minimal styleguide for brand photography on articles. Compositions, edits and camera settings were set out, all based around the theme of feeling genuine and natural.