Two Sides Campaign Gains Traction as Major Banks, Utilities and Telecoms Change Marketing Campaigns Used to Promote Electronic Services

CHICAGO (November 3, 2014) – Today, Two Sides North America, Inc. announced that over 30 leading North American companies have committed to remove “anti-paper” based claims being used to promote electronic billing and other e-services as more environmentally-friendly.

The Two Sides campaign is engaged with top Fortune 500 organizations in the banking, utilities and telecommunications sectors as well as digital service companies. Alan Anglyn, Sprint’s Director of IT Care & Billing Services Business Management notes, “One of the benefits of our relationship with Two Sides has been the opportunity to reflect on how we communicate our efforts. This caused us to review Sprint’s messaging about electronic media across multiple touch points.”

“Many in the graphic communications industry, from family forest owners to paper mills, printers, mailers and related businesses, are tired of seeing misleading environmental claims about print and paper. Our campaign has been focused on educating corporate marketers on the unique social and environmental benefits of print and paper, and to ensure that claims used to promote e-services are based on credible science and facts,” states Two Sides North America President Phil Riebel.

Print lovers celebrate their love of print every day, but now we have an official date to brag… OCTOBER 8, 2014 is International Print Day! For a whole 24-Hours, print benefits and knowledge will be shared through social media by all those in favor of print. So what are you waiting for? Get involved! Share your favorite pro-print and print is green fact! Just tag #IPD14!

Here’s our favorite print myth: Harvesting Trees to Make Paper is Bad

While it’s true that collecting used paper and recycling it into new products is good for the environment, there’s a catch. The wood fibers in paper can be recycled only about five times before they get too weak and break down. That’s why we need fresh fiber harvested from responsibly managed forests, too. Using fresh fiber creates a sustainable cycle of high-quality recyclable material to continually replenish recycled fiber. And the paper industry’s perpetual use of trees discourages the sell-off of land for development, encourages sustainable forestry practices and supports hundreds of thousands of U.S. jobs.

To make the global fiber supply work, a continual input of fresh fiber is needed depending on the grade of paper manufactured (from 34% for tissue to 89% for printing and writing papers). Without this continual addition of fresh fiber, the supply of usable recycled fiber available to manufacture new products would last only a few months, depending on the grade of paper being manufactured (from 1.5 months for printing and writing papers to 17.5 months for tissue).

– Metafore (now a division of GreenBlue)

Where profitable, timber management and the revenues it generates can serve as a hedge against the conversion of forest land to other uses such as real estate development, although the extent to which it can actually do so in the face of rapid increases in land values close to urban areas will vary.

– U.S. Forest Service

The US mailing industry provides 8.4 million jobs and $1.3 trillion in sales revenue. The production, distribution and handling of mail (including paper and printing) accounts for over 2 million jobs and over $260 million in sales revenue.

Tell me if you’ve heard this before: Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.

I’m sure you have. It’s a common misconception that print marketing is dead and gone, never to be seen again.

In reality, print marketing isn’t disappearing; it’s thriving. No, it’s not the same as it was a decade ago. It has evolved with the times, but print marketing is fundamentally still print marketing. While the world is going digital and the web keeps getting more crowded, there is still an opportunity to reach customers offline.

Direct mail still holds a 43% share of total retail advertising, and 76% of small businesses say their ideal marketing strategy involves both digital and print marketing efforts.

Print is still very much alive, and here are a few ways you can use print marketing to differentiate your brand.

Before you send your students off to school, learn how to make this school year the most successful it could possibly be. Careful to not pack that digital tablet in your backpack! Print is still the way to go…

“Comprehension may suffer when students read on the digital devices now flooding into classrooms, an emerging body of research suggests… When reading on screens, for example, people seem to reflexively skim the surface of texts in search of specific information, rather than dive in deeply in order to draw inferences, construct complex arguments, or make connections to their own experiences. Research has also found that students, when reading digitally, tend to discard familiar print-based strategies for boosting comprehension.”

Summer’s not over yet! Hit the bookstore before your last beach trip to have some new printed reading for your relaxation time. Entertainment Weekly compiled the greatest and latest reading suggestions.

Remember, unlike digital e-books, printed books never need to be charged or protected from the sand. Print is durable; it can withstand the hot summer sun, sand, does not overheat, nor does it need a battery or plug-in to stay charged. Print can be read and used anywhere — any time!

Call The P.A. Hutchison Company today to place your order! 1-800-USA-PRNT or sales@pahutch.com

One of the best things about summer is the constant availability of yard sales, outdoor markets, and shopping sales. Don’t think you have to limit yourself to shopping recycled house or mall sales. Embrace the beautiful weather, pick a state you want to visit, and find a printed book sale along the way! The P.A. Hutchison Company is sure that any fascinating printed book will brighten up even cloudy summer days because unlike e-books, print never needs to be charged or runs out of batteries; it is always ready to be used. So go ahead- use this link to find book sales near you!

The P.A. Hutchison Company is a family-owned printing company that has been in business OVER 100 years. We specialize in 1 & 2 color text, full color cover, soft bound, printed materials. Contact us today with your print order! 1-800-USA-PRNT or sales@pahutch.com

Last winter, Hewlett Packard conducted a 10-minute online survey at the San Jose State University (SJSU) to measure student preference for e-textbooks and printed version. A total of 527 students were involved in this survey:

Of the 527 respondents, two-thirds of which have used both e-textbooks and printed version, 57% said they prefer print. Only 21% of those polled favor the e-version. The remaining 21% stated that they prefer both formats.

The preference for print was also much higher—at 62%—in the 18- to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks. The survey also reveals that Education and Library & Information Science students, representing 49% of the total respondents, used printed textbooks more than other majors, including Business and Science.

So a 100% electronic-only publishing strategy, which is currently pursued by several major educational publishers, needs a rethink. Incorporating print-ready and on-demand deliverables into the publishing workflow is the smart (and easy) way to increase revenues from digital-only products.

The preference for print was also much higher—at 62%—in the 18 to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks.

“With the introduction of E-readers from companies such as Kindle and Kobo, one might think that the hard copies of books might die soon. Well that is not the case according to this infographic released by License Direct. The graphic does display the immense growth of E-books in the last couple of years, but the rate at which they grew in 2010 and 2011 has slowed down considerably in 2013.”

Beautiful Actress and Fashionista, Sarah Jessica Parker, recently gave an interview to Vogue showing off her NYC home. Printed Books line her walls and shelves.

And more importantly, one of the last questions she was asked at the 5:05 mark of the clip, “What is the best way to decompress?” She gave an answer The P.A. Hutchison Company loves to hear, “With a book!”

Print Lovers are everywhere! Even some of the wealthiest celebrities choose PRINT! So what is stopping you from placing your order? Contact us today! 1-800-BUY-PRNT sales@pahutch.com

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About Our Company

The P.A. Hutchison Company is a family owned printing company that has been in business OVER 100 YEARS!! We specialize in book manufacturing but are very flexible with our capabilities. Contact us for more information and to let us print for you!