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Oct 1, 2008

Kei Nishikori's ramen endorsement deal

Kei joined other players to crack the Sake barrels to wish for the happiness and the success of the tournament at a party during the AIG Japan Open Tennis Championship 2008 at Ariake Colosseum yesterday in Tokyo, Japan.

Kei Nishikori has signed an endorsement and patch contract with Nissin Food Product Co.

Nishikori will wear the "Cup Noodles" logo on his Adidas shirt at the AIG Open at the Ariake Coliseum in Tokyo, Japan.

Nissin manufacturers the popular Ramen instant noodle mix.

Financial terms of the deal were not disclosed.

"I am glad to announce that I have signed a contract with Nissin Food Products Co., Ltd., Japan’s most famous food manufacturer," Nishikori said in a statement.

"I have loved Ramen since I was a little boy."

Here's Kei when he was that little boy!

"Even now that my life is based out of the United States I continue to spend a lot of time traveling around the world and often enjoy Nissin Noodles."

"Instant noodles is a food culture that Nissin Food Product Co., Ltd. has spread all over the world and always reminds me of Japan."

"Diet is a very important aspect of my life as a professional athlete and will be a key factor to my success as a tennis player. Through my relationship with Nissin Food Product Co., Ltd., I will be able to receive great nutritional advice and strong support regarding my diet."

Well said, Kei! Nissin definitely has picked up the right man to sell their noodles. This endorsement deal comes 4 months after Nishikori signed a three-year global sponsorship pact with Sony.

Things is certainly looking bright for Nishikori.

In the meanwhile, at the AIG Japan Open, Nishikori beat Robert Kendrick in the first round to win 7-6, 6-7, 6-2.