2 Wireless Telecommunications Carriers in the US February About this Industry Industry Definition This industry operates and maintains switching and transmission facilities to provide direct communication through radio-based cellular networks. Industry services include cellular mobile phone services, paging services, wireless internet access and wireless video services. Main Activities The primary activities of this industry are Providing wireless network communication service for local, long-distance and international calls Providing messaging services, such as short message services (SMS) and multimedia messaging services (MMS) Providing wireless internet services and other non-messaging data Selling cell phones and other wireless devices Renting out wireless telecommunications equipment Wholesaling wireless infrastructure capacity to telecommunications resellers Operating and maintaining of switching and transmission facilities The major products and services in this industry are Advanced PCS services Cellular voice services Text messaging Paging Other data services Other services Similar Industries 51711c Wired Telecommunications Carriers in the US Wired telecommunications companies offer wired services, a substitute for wireless. The mobility and pricing of wireless is giving wireless carriers the upper hand e VoIP in the US Providers of VoIP services offer Voice over Internet Protocol services a Telecommunications Resellers in the US Telecommunications resellers purchase access and network capacity of telecommunications networks and resell these services. Resellers of wireless services are competitors at the retail end Satellite Telecommunications Providers in the US Satellite communications providers offer telecommunications services by forwarding and receiving communications signals via a system of satellites or reselling satellite telecommunications.

3 Wireless Telecommunications Carriers in the US February About this Industry Additional Resources For additional information on this industry CTIA The Wireless Association Federal Communications Commission US Bureau of Labor Statistics IBISWorld writes over 700 US industry reports, which are updated up to four times a year. To see all reports, go to

5 Wireless Telecommunications Carriers in the US February Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook Life Cycle Stage Executive Summary The Wireless Telecommunications from the rapid development of mobile popularity of these devices bolstered growth despite, and partly thanks to, a weak economic environment. Although the purchase of this discretionary device may households have opted to disconnect their landlines instead. The portion of households with only wireless telephone connections has increased markedly since 2008, according to data from CTIA the Wireless Association. As a result, revenue An increasing subscriber base and the proliferation of mobile devices will spur growth is expected to grow to $204.7 billion in 2014, averaging 4.2% growth per year over is expected to grow 3.2%. Although due to the high cost of manufacturing new devices, margins are expected to increase demand rises. primarily providing voice services to increasingly focusing on providing data services. Technological change, namely, the transition to fourth-generation (4G) wireless data services and the long-term evolution (LTE) standard, will further transform this industry into one that primarily delivers broadband connectivity. Additionally, Japanese wireless carrier Softbank s recent acquisition of Sprint, Sprint s subsequent purchase of Clearwire and T-Mobile s acquisition of prepaid carrier MetroPCS indicate that the industry is in the midst of a long-expected years, Sprint and T-Mobile are anticipated to bolster their competitive positions against AT&T and Verizon through acquisitions and the rapid expansion of their 4G-network coverage. Industry revenue is projected to reach $281.3 billion by 2019, driven by growth in the number of subscribers as the population, and therefore number of devices requiring mobile data, expands. As broadband-enabled smartphones proliferate, more consumers will perceive on-the-go internet access as an essential function of cell phones. These perceptions, further stimulated by apps encouraging industry and are forecast to drive annualized revenue growth of 6.6% over crucial factor will be how the competition unfolds for wireless spectrum, an increasingly rare commodity. Key External Drivers Number of mobile internet connections Growing demand for mobile internet access is the greatest driver of demand for wireless telecommunications. As broadband-enabled smartphones and tablets have proliferated throughout the country, demand for the industry has increased markedly. Furthermore, more revenue from consumers that use broadband-enabled mobile devices than those that use older cell phones that provide only voice and text messaging services. The number of mobile internet connections is expected to increase during 2014, representing an opportunity for the industry. Percentage of services conducted online The percentage of services conducted demand for wireless internet access,

6 Wireless Telecommunications Carriers in the US February Industry Performance Key External Drivers the industry s fastest-growing product segment. Consumers now have the and purchases on broadband-enabled mobile devices, increasing demand for the industry. The percentage of services conducted online is expected to increase during Price of semiconductor and electronic components As the cost of smartphone components, and by extension, smartphones, decreases, more consumers will have access to them, increasing demand for wireless data reduce their handset subsidies, improving and electronic components is expected to decrease during Per capita disposable income Higher disposable incomes encourage consumers to purchase devices such as tablet computers, which may require dedicated mobile internet connections. As disposable income increases, spending on industry services also rises. Per capita disposable income is expected to increase during 2014; however, a sluggish growth rate could represent a potential threat to the industry. Number of mobile internet connections 400 Percentage of services conducted online Millions % Year Year SOURCE:

7 Wireless Telecommunications Carriers in the US February Industry Performance Current Performance The Wireless Telecommunications Carriers industry has performed well over broadband connections exploded at an annual rate of 36.8%. The industry generated strong revenue growth and investments and advancements in revenue is expected to grow 4.2% per year on average to $204.7 billion, including an increase of 3.2% in 2014 increased to an estimated 7.0% of revenue in 2014, primarily due to the high level of mergers and acquisitions over the period. Data-driven growth Demand for mobile data services has years, and the industry s major players have taken advantage of the opportunity. According to The Wireless Association s latest data, the number of wireless subscriber connections has increased from million in 2007 to million in Industry players have been trying to keep up with demand, which has outpaced their current capacity. More than any other, one device is responsible for this situation: the Apple smartphone, no other device has had such a profound impact on this industry. The iphone and its slew of competitors particularly devices running Google s Android operating system dramatically increased the value of mobile data plans to consumers. Before the iphone, those plans were not useful enough to warrant their cost for most consumers. Apple has also led the charge in promoting third-party applications (apps) for smartphones. These apps allow consumers to use services on their phones that were previously only available on-location (e.g. mobile banking and video viewing). Consumers have become increasingly reliant on conducting services online via their broadband-enabled phones, increasing the overall demand for smartphones. As a result, data services are expected to account for about 30.0% of industry revenue in % change Industry revenue Year Wireless providers have struggled to amount of resources to expand network wireless spectrum has been a large source of competition. The desire for spectrum spurred AT&T s attempt to acquire T-Mobile in 2011, an acquisition the Federal Communications Commission (FCC) ultimately ruled against. Similarly, Sprint s purchase of the remaining stake in Clearwire that it did not already own was motivated by Clearwire s vast spectrum holdings. As more devices depend on wireless internet connectivity and as the bandwidth demands of wireless devices grow, spectrum will become increasingly valuable and essential for providing robust nationwide wireless coverage. 20 SOURCE:

8 Wireless Telecommunications Carriers in the US February Industry Performance Wireless or wired families made the decision to cut phone services that they found unnecessary. Far more often than not, consumers chose to eliminate landlines rather than wireless connections. In addition, more broadband-enabled mobile devices, such as tablet computers and e-readers, are expected to achieve wider penetration in the coming years. From 2007 to 2012, the percent of households with only wireless service increased from 15.8% to 38.2%, according to the latest available data from CTIA the Wireless Association. The percentage of households with both services declined from 59.6% to 50.8%, while the landline-only portion tumbled from 21.8% to 8.6%. This data indicates that, for most Americans, the mobility of wireless is worth more than the speed or stability of a landline. As the population increasingly purchases wireless devices, revenue from wired phone devices is decreasing. Furthermore, the advantage of higher speeds that wired connections enjoy is diminishing. Although recent technical innovations have improved the bandwidth of wired connections, the latest generation of wireless technology promises download speeds of up to 100 megabits per second on long term evolution (LTE) networks. This speed is as fast as a hardwired connection and can Concentration and competition consolidate to eliminate redundant costs, expand coverage and improve companies might require two separate cell towers to provide service to the same area (or, more likely, two separate leases on the same cell tower). Once merged, they can eliminate the costs of one of these leases. More importantly, licenses. The depreciation of those licenses is almost twice the depreciation Reducing the number of parties bidding on spectrum also brings down the cost of acquiring new spectrum. control 95.1% of the market, the industry has shown signs of further consolidation in recent months. In October 2012, T-Mobile acquired wireless prepaid carrier MetroPCS. Similarly, Softbank, a Japanese wireless carrier, acquired a 70.0% stake in major player Sprint. Shortly after Softbank s acquisition request in December 2012, Carriers consolidated to eliminate redundant costs, expand coverage and Sprint reached an agreement to purchase the remaining share of spectrum-rich Clearwire that it did not already own. Final FCC approval for the merger of Sprint and SoftBank, as well as for Sprint s acquisition of Clearwire, was granted on July 3, Consolidation and intense competition have decreased the number of enterprises at a rate of 2.2% per year IBISWorld estimates that there are 863 wireless telecommunications enterprises in Mergers and acquisitions, combined with the employment to decrease, but it has crisis high, growing at a small average

9 Wireless Telecommunications Carriers in the US February Industry Performance Concentration and competition to The industry is expected to have 278,644 employees in 2014, with growth mitigated by the 3.1% and 8.9% drops in 2009 and 2010, respectively. The FCC has indicated that industry consolidation has reached its limits, at least as far as AT&T and Verizon, the industry s largest players, are concerned. merger and acquisition activity, it will likely involve selling or exchanging regulators approval. For example, approval of Verizon s deal to purchase spectrum from a consortium of cable companies was contingent upon Verizon exchanging spectrum licenses with smaller rival T-Mobile. Nevertheless, the FCC has been corroborating with the carriers on other issues, agreeing to allow customers to unlock their mobile phones in order to use a competitors network. Industry Outlook The Wireless Telecommunications Carriers industry is well positioned for future growth. Expanding demand for wireless data services is anticipated to services, particularly as more broadband-enabled mobile devices like tablet computers and e-readers achieve 2018, the number of wireless subscribers is expected to continue increasing. As a result, revenue is projected to grow at an average annual rate of 6.6% over the in The battle to establish a dominant fourth-generation (4G) technology appears to have come to an end. Verizon and AT&T have settled on long term evolution (LTE) as their preferred 4G technology, while Sprint-Nextel has indicated that it will be transitioning from WiMax, a wireless technology similar to Wi-Fi that travels faster and As 4G becomes the new standard, industry revenue will increase with lower capital costs further, to LTE as well. The emergence of LTE as the dominant 4G wireless technology is expected to enable a more rapid transition by consumers to 4G devices. A format war between LTE and WiMax would likely have kept many consumers from committing to either as they waited to see which standard would emerge victorious and offer the greatest service area. The speedy victory of 4G technology is expected to increase industry revenue by reducing capital costs, allowing industry operators to focus on further developing this technology instead of two separate options. Cutting the cord The enhanced speed of 4G networks (compared with 3G) will encourage more customers to abandon landlines altogether. IBISWorld projects that the percent of US households with only wireless service will increase to 48.4% in 2019, while the portion of households with both landline and wireless service is projected to decline to 35.8% in that same period. Although service revenue from landline phones is expected to overwhelming increase in the purchase and use of wireless phones.

10 Wireless Telecommunications Carriers in the US February Industry Performance Cutting the cord Notably, the LTE standard will treat voice calls as packet-switched data, much like Voice over Internet Protocol (VoIP), rather than circuit-switched voice calls, which require a dedicated line. Therefore, the widespread transition to 4G networks will dramatically alter the revenue makeup of industry operators and will likely force them to adjust pricing structures. Before 4G, carriers could charge more for voice services on the basis that circuit-switched voice services were more stable and more costly to provide. Because voice and data will be identical factor. Voice services have cost users $33.54 per month on average in 2013, and data services cost $ These switched voice access eventually requiring either specialized or archaic on revenue is anticipated to be insubstantial if executed properly. Future industry landscape acquisitions, T-Mobile and Sprint are expected to solidify their competitive positions with respect to Verizon and a third player (either Sprint or T-Mobile) emerges as a legitimate challenger to Verizon and AT&T, regulatory pressures on these market leaders activities would likely ease. consolidation by industry players has likely reached its limit by way of the Federal Communications Commission reduced in the form of decreased employment and a greater level of outsourcing. Although many industry employees work on-location, such as equipment installers and repairers, IBISWorld expects that as many as 40,000 customer service and technical support jobs could be relocated to countries with lower labor costs. Even though labor costs make up only 8.7% of industry costs, it is the largest expense over which this industry has control. Other expenses, including exchange fees, spectrum license fees and infrastructure costs, are beyond the control of any single As a result of outsourcing less-technical positions, to rise slightly However, additional contractors and employees needed for next-generation network rollouts are forecast to boost even as less-technical positions are outsourced. As a result of these two employment in the industry to increase annualized rate of 4.8% to 353,056 people. This increase is also stimulated by the 2.3% expected increase to 12,546 establishments in As a result of outsourcing less- expected to improve slightly over the period. In addition, the continuously falling price of semiconductors, projected to decrease an average 2.1% annually in estimated 7.0% of revenue in 2014 to a projected 7.6% in 2019.

12 Wireless Telecommunications Carriers in the US February Industry Performance Industry Life Cycle This industry is Growing Wireless telecommunications carriers operate in a highly dynamic, technologically intensive industry that is in the growth phase of its life cycle. Industry growth is expected to easily outpace the overall economy over the 10 years to During this time, IBISWorld projects that industry value added, which measures an industry s contribution to the overall economy, will grow 3.7% annually on average, compared with the forecast 2.7% annualized growth of GDP over the same period. Technological advancement requires continuous reinvestment in infrastructure. While building out its 4G networks, AT&T (the second-largest wireless carrier) is still expanding its 3G network even as competitors build their faster service speeds. Despite rapid growth, consolidation is a commonly used expansion tactic in this industry. The unusually high levels of consolidation, despite being in a growth the industry: large existing major players homogeneity of services and the use of subscriber contracts. Even as wireless telephony supersedes traditional wired phone service, new technologies (i.e. VoIP) will also threaten the substantially

13 Wireless Telecommunications Carriers in the US February Pro d u c t s & M a r ke t s Supply Chain Products & Services Demand Determinants Major Markets International Trade Business Locations Supply Chain KEY BUYING INDUSTRIES 51791a Telecommunications Resellers in the US Telecommunications resellers purchase access and network capacity from wireless telecommunications networks and resell these services. 99 Consumers in the US Consumers and businesses use wireless telecommunication carriers for voice, data, and text services. KEY SELLING INDUSTRIES 33411a Computer Manufacturing in the US The Wireless Telecommunications Carriers purchases telephone system components and modules, as well as other devices, from computer manufacturers Telecommunication Networking Equipment Manufacturing in the US The Wireless Telecommunications Carriers industry purchases wireless operators with various types of communications equipment from telephone apparatus manufacturers Alarm, Horn & Traffic Control Equipment Manufacturing in the US The Wireless Telecommunications Carriers industry purchases communication equipment from this industry a 51711c Semiconductor & Circuit Manufacturing in the US The Wireless Telecommunications Carriers industry purchases semiconductors and other electronic components from semiconductor and circuit manufacturers. Wired Telecommunications Carriers in the US The Wireless Telecommunications Carriers industry purchases wired telecommunications infrastructure from wired telecommunication carriers. Products & Services Wireless telecommunications providers use a variety of radio frequencies to transmit both voice and data. The Wireless Telecommunications Carriers industry thus comprises one-way radio applications, such as paging, and twoway applications, such as cellular telephone services and personal communication services (PCS). PCS encompasses a range of advanced wireless mobile technologies and services. It enables communication to anyone, anyplace, and anytime while on three categories: narrowband, broadband and unlicensed. For a detailed the Technology and Systems section. Voice, text messaging and other data services Cellular telecommunications services (e.g. voice and text messaging) will account for about 78.5% of total revenue. Included in this segment are 2G, 3G and 4G services, along with narrowband PCS. Analog (1G) services were shut down in early 2008 and 2G services are in decline. 3G services are the industry s product mainstay, with 4G services in their infancy. Sprint Nextel services over its new WiMax standard network. Other wireless carriers began buildouts of the competing LTE 4G infrastructure in Voice and network access services remain the primary uses within this key segment. Voice usage continues to increase, but the rapid price reductions of phones and wireless service due to intense competition are tempering revenue growth from this service. Instead, data is now propelling overall

14 Wireless Telecommunications Carriers in the US February Products & Markets Products & Services Products and services segmentation (2014) 7.0% Other services 5.6% Other data services 0.5% Paging 16.7% Text messaging 52.2% Cellular voice services Total $204.7bn 18.0% Advanced PCS services SOURCE: growth in wireless usage. Data services increased significantly and represent nearly 30.0% of cellular telecommunications services revenue. IBISWorld estimates that SMS text messaging represents about 16.7% of total revenue and 75.0% of data services revenue. Advanced Personal Communication Services (PCS) Advanced PCS services, permitting communications to anyone, anyplace and anytime, are expected to account for 18.0% of wireless revenue. These services consist of broadband and unlicensed PCS. This fast-growing product segment has expanded considerably over the past four years, since the introduction of the WiFi standard that provides wireless access to the internet. Wireless Local Area Networks (WLAN), otherwise known as hotspots, are becoming mainstream in airports, hotels and even upgrades and greater selection of phones and tablet computers have also supported the growth of advanced PCS services. Other services Other services will account for 7.0% of total revenue. More than half of this revenue is generated from the resale of a variety of telecommunications equipment, such as cables and networking systems. Other wireless telecommunications services include installation, maintenance and repair services for telecommunications networks. Demand Determinants Consumption patterns are important in years, the Wireless Telecommunications shift in consumer demand away from traditional wired services. The two key drivers behind the shift in demand have been price and connectivity. The past decade has marked the development of a mobile-phone using culture, which has seen consumers become far more demanding of wireless products and services. And, a growing proportion of the population in the developed world, especially young tech-savvy consumers, views cell phones as their sole phone. This consumer group expects their cellular telecommunications service to

15 Wireless Telecommunications Carriers in the US February Products & Markets Demand Determinants , web browsing and Global Positioning Systems (GPS), backed by good customer service. As the trend of consumers become more reliant on their cell phones, demand for this industry will only expand. Demand from businesses is largely determined by the business cycle and economy that are high users of telecommunications services, such as hesitate before buying new or upgrading economic times. New technologies, such as 3G and the emerging 4G technologies, generate revenue. New value-added services, including the likes of Multimedia Messaging Services (MMS), , music downloads and even mobile TV, drive years, a plethora of new value-added services will continue to drive demand for wireless services. However, technological advancement and the mass adoption of new services industry demand. For example, the introduction of Short Message Services (SMS) cuts down the number of calls made. Likewise, applications for smartphones are placing pressure on messaging while the emergence of mobile Voice over Internet Protocol (VoIP), which allows users to connect calls over an internet connection rather than the typical voice connection, will undermine voice revenue. This competitive threat may become more pronounced as mobile VoIP becomes available in more markets. Major Markets Industry operators market wireless services to three core markets: general consumers, small and medium businesses and corporations. Each For example, the consumer market is categorized by increased price sensitivity, while the corporate market prioritizes service reliability. As a result, wireless carriers tend to Consumers This is the largest market segment for wireless carriers. Winning business in this market is heavily dependent on price, whether it be positioning against competitors or substitute services. Ultimately, the demands of consumers have seen wireless carriers pitch plans that make cell phones a more price competitive telecommunications service carriers, this has meant a cannibalization of total revenue. However, wireless operations have seen revenue from consumers grow as a share Price is not the only thing that matters to this market; service reliability and next-generation applications are also important. Indeed, this market s increasing sophistication makes it more important for carriers to provide 3G services, such as GPS, internet browsing and mobile TV, as did the iphone for AT&T. The rapid success and uptake of smartphones, such as the iphone, has increased the proportion of revenue consumers generate as they increase their use of data and apps. The introduction of 4G services has produced a surge in demand from consumers. Much of this represented a spike in data-intensive content consumption, such as video.

16 Wireless Telecommunications Carriers in the US February Products & Markets Major Markets Major market segmentation (2014) 15% Corporate clients 30% Small and medium businesses 55% Consumer and residential clients Total $204.7bn Small and medium businesses (SMB) SMBs were once a key target for wireless carriers due to the importance of mobility to business operations and the higher average revenue per user from the high-use business customers. But the strong uptake of smartphone wireless devices within the consumer segment has recently eroded SMB s share. As a result, this market s share of industry revenue has fallen over the The next evolution of this service mobile solutions, which use the additional power of a 4G network. Cell phone tethering enables a subscriber to use their cell phone as a modem for their laptop, like a data card. SMBs will be attracted to this with high convenience. Fixed-mobile services enable subscribers to use their cell phone to dial into their local wired network to make the cheaper call costs, as the average call on a landline phone is cheaper than one on a mobile phone, while avoiding line rentals and the like. Because the SMB market is still quite price sensitive, the valuable to both SMBs and consumers. SOURCE: Large corporations A number of players concentrate on the by long-term contracts and more predictable usage patterns. Corporate businesses value service quality and, as a result, this market has maintained a relatively stable share of industry revenue The keys to service quality are reliability for voice and speed for data. Speed is becoming increasingly important with the proliferation of wireless internet services. The uptake of wireless services has been surging within the corporate segment, particularly in business solutions include wireless virtual private networks (VPNs), vehicle- talk, workforce management applications and enterprise messaging. The introduction of 4G services has provided wireless carriers with the opportunity to substantially increase revenue generated from the corporate segment through managed cloudcomputing services. Cloud computing services provide common business applications online that are accessed from a web browser, while the software

17 Wireless Telecommunications Carriers in the US February Products & Markets Major Markets and data are stored on third-party managed servers. So within the wireless space, cloud computing is providing carriers with an opportunity to provide solutions that depend on wireless access. If wireless carriers only end up being enablers of cloud computing through providing infrastructure, they face the prospect of becoming a low-margin business like other utility providers. But if wireless carriers can manage cloudcomputing services, then they have the opportunity to achieve low costs per bit at the network level and high value per bit at the retail level. Managing the service would involve coordinating the three segments of cloud computing: hardware-as-a-service (HaaS), softwareas-a-service (SaaS), and platform-as-aservice (PaaS). These delivery models charge customers a subscription fee for use, rather than requiring the purchase of a physical product. Packaging HaaS, SaaS and PaaS together with wireless connectivity to customers will support a high-margin business. The health, utility, transport and government sectors would be particularly receptive to end-to-end cloud-based solutions that depend on mobility. Ultimately, 4G cloud-based services will have applications throughout the entire economy. Indeed, online portals will be the critical connection point between business and consumers. International Trade International trade is not a major component of this industry, though wireless carriers often have operations internationally. US wireless telecommunications carriers receive income from foreign telecommunications companies for directing calls from overseas to cell phones. Conversely, the US carriers pay overseas telecommunication companies for directing calls made in America on cell phones to destinations in foreign countries. The majority of international calls are made using wired services because the service costs are cheaper.

19 Wireless Telecommunications Carriers in the US February Products & Markets Business Locations Distribution of revenue vs. population Distribution of revenue vs. establishments % 15 % West Great Lakes Mid-Atlantic New England Plains Rocky Mountains Southeast West Great Lakes Mid-Atlantic New England Plains Rocky Mountains Southeast Southwest Southwest Revenue Population Revenue Establishments SOURCE: The geographic spread of the Wireless Telecommunications Carriers industry particular its population density. While establishment shares correlate with population shares, some regions move against this trend for various reasons. The Southeast region accounts for 27.8% of industry establishments. This region has exhibited the sharpest fall in establishment numbers since the industry began a phase of consolidation post Over the past exited the industry, and there has been a consolidation in establishments of surviving operators. Wireless operators have consolidated their presence within this market because it has generally been over-serviced. The West region accounts for 15.9% of industry establishments. The West region is the most mature market, with the highest level of mobile penetration at 96.6%, compared with a national average of 91.3%. This high penetration level is not in line with establishment numbers, with subscribers per establishment remaining above the national average. The populations of the West region, particularly California s, are renowned for being technologically savvy and early adopters. Like the Southeast, the West was hit hard by the economic meltdown. The Mid-Atlantic region accounts for 14.5% of industry establishments. The region, which is why subscriber density is high. Population in this region is in decline, and as population growth is a key driver for subscription demand, subscriber numbers in this region have also declined. A decreased population made the region less attractive to new establishments. As a result, the establishment proportion has remained relatively constant during the period. The recession devastated the car manufacturing sector that was the lifeblood for so many families in the Great Lakes region, which accounts for 13.9% of industry establishments. The region is the poorest in the United States, and unemployment in the region is also the highest. The poor economic environment is a key reason why the region had the lowest level of subscriber penetration in 2009.

20 Wireless Telecommunications Carriers in the US February Competitive Landscape Market Share Concentration Key Success Factors Cost Structure Benchmarks Basis of Competition Barriers to Entry Industry Globalization Market Share Concentration Level Concentration in this industry is High The Wireless Telecommunications Carriers industry exhibits a high level of concentration. In 2013, the top four major players in this industry (AT&T, Verizon, Sprint Nextel and T-Mobile) accounted for about 94.7% of industry revenue. This higher concentration is consistent with the high level of merger and acquisition (M&A) activity that has purpose of the substantial M&A activity has been to acquire subscribers and expand coverage by acquiring spectrum licenses. M&As have become popular because increasing market penetration has made customer acquisition more expensive than when the industry was in its strong early growth phase. As the products and services, operators are now scrambling to build their subscriber base. A large subscriber base is critical to competitiveness, as it delivers considerable scale economies and prices and realize higher margins. With a invest more heavily in upgrading its network infrastructure to deliver new and improved services. Ultimately, it is easier to defend a large subscriber base than to build one. Key Success Factors IBISWorld identifies 250 Key Success Factors for a business. The most important for this industry are: Developing close relationships in other industries It is important for wireless carriers to develop strategic alliances with leading businesses in supplier and buyer industries. Supply-side relationships are critical to providing competitive service Ready access to investment funding Building network infrastructure is particularly capital intensive, and subscriber numbers depend on network coverage and capabilities. Therefore, it is important that carriers can access capital for funding infrastructure upgrades. Ability to quickly adopt new technology There is a rapid rate of technological telecommunications. This means technology life cycles are particularly short, which makes it essential for carriers to quickly embrace technology developments. Having a high profile in the market Name recognition is becoming increasingly important as the cell phone market nears saturation. Key brand aspects include service reliability, network coverage and service pricing. Exclusive product sales contracts Exclusive access to highly desired products, as with Apple s iphone, can give Economies of scale Wireless participants are focusing their activity of retaining and building their subscriber base. A larger subscriber base

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