Hidden Meanings Behind 8 Famous Logos

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Active Member

I recently found this great article about famous logos and graphical designs of some companies. Honestly, I just understood them just now.

Here they are:
1. Carrefour
Others who aren't familiar with this might see this as just two arrows pointing on different directions. If you try and find the letter "C", you will be surprised that there is indeed a letter "C" in the logo. I personally admit that I've never seen the letter C before and just thought that this was just another company logo.

2. FedEx
Most people already know this but, it's still worth mentioning here since this blog is about logos. For the benefit of those who doesn't know, concentrate your attention on the letters "E" and "x". The white space those 2 letters create, form an arrow pointing to the right side. This signifies forward or moving forward and this is what their comapny does.

3. Amazon
Another creative logo. Amazon is an online retailer that sells books, video games, toys, music, video recordings and more. They sell almost everything. The logo has this arrow pointing from A to Z. This signifies that they sell everything from A to Z. This also appears as a smiley for those who aren't familiar with it. I am not sure though if their service is with a smile because I've never transacted with them before.

5. Toblerone
You might say that it's just the Swiss Alps beside the Toblerone writing but, take a closer look. There is a polar bear in what seems to be just a mountain. Since toblerone originated in Berns, switzerland (also known as city of bears), they hid a polar bear in the logo in which for most people, appears to be just a mountain or the swiss alps.

6. Mcdonald's
M = Mcdonald's. According to him, the "M" is that of a woman's chest. On a psychological point of view, if i'm not mistaken, it provides us of a "feeding and nurturing" impression.

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Member

hehe! I like the Fedex and the amazon but I still have not figured out the polar bear in the Toblerone. Hmmm! Is it the white shaded portions? seems more like it anyways, thanks for sharing it with us.

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