The Jordan brand is probably best known for its Air Jordan line of basketball shoes but also produces a wider range of athletic apparel and gear. It’s also a huge source of revenue for the Hornets owner.

According to Forbes, total Jordan retail shoe sales hit $3 billion in 2015 in the U.S. alone and grew faster than the overall basketball shoe market. The brand brought in about worth about $100 million in 2015 for Jordan, more than the $94 million salary he collected in 15 seasons as an NBA player.

The Nike deal is one of the reasons the former Chicago Bulls and Washington Wizards superstar, who played his final game in the NBA in 2003, likely made more money than any athlete, active or retired, last year.