Subhiksha starting afresh through franchise model

Discount retailer Subhiksha, which had quit some time ago, is attempting to revive a few of its stores in Chennai through a franchise model, where the franchisees operate the stores under the Subhiksh

Discount retailer Subhiksha, which had quit some time ago, is attempting to revive a few of its stores in Chennai through a franchise model, where the franchisees operate the stores under the Subhiksha brand at the front end while a Subhiksha team helps at the back end operations and sourcing.

With the backdrop of several court-cases and petitions, the company has decided to start up three stores in Chennai under this franchisee model by early February in the localities of Triplicane, Ambattur and Tiruvanmiyur. The retailer is looking at franchisees, who can help roll out more stores. The franchisees will operate the stores and stocking on a cash basis to begin with.

The stores will operate on the same discount model that Subhiksha grew its reputation on.