Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at most people’s fingertips. Mobile marketing is the future of digital...

Why is Art and Geofencing an amazing idea and why should cultural institutions seriously start thinking of embracing it? Recently, I noticed that several museums and theatres in The Netherlands have started embracing geofencing technology to promote galleries or...

As the ‘Star Wars: The Force Awakens’ movie is about to be released just before Christmas, we decided to join Google’s celebrations (Google “a long time ago in a galaxy far far away” and see the search results) with a Star Wars themed...

A new release today, further improving our product to give you the best Plot Projects experience! We have made it possible to run beacon campaigns and we have made several improvements to our dashboard. Beacon Campaigns Up until today we have only supported campaigns...

The Era of Mobile is Upon Us! Companies that are not mobile-ready, will be irrelevant soon enough. As we are all getting increasingly tech-friendly day by day, you can barely walk down the street without bumping into a stranger on their smartphone. Mobile marketing...