The main ingredients in the food are grains. Wheat is a grain closely associated with allergy problems and one we prefer not to see used in dog food. Wheat occurs a second time as wheatfeed, which is a waste product (think floorsweepings) of the flour milling process. Wheatfeed is highly undigestible and is commonly treated with hydrolysis in a sodium citrate solution in order to improve digestibility of what would otherwise be (and still should be) a waste product. Maize (corn) is a difficult to digest grain of little nutritional value for canines, and that is commonly associated with allergies and yeast infections.

The second ingredient in the food is poultry. This is unidentifiable by species or source and is usually very low quality. It is also inclusive of water content which, when removed as it must be to create a dry food, will end up weighing around 20% of its wet weight. It is thus unlikely that this is the true second ingredient in the food and is likely to be more accurately placed much further down the ingredient list. It is the sole meat product in the food.

Poultry fat is a low quality ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". Poultry digest is a further low quality product.

Fat as the third ingredient is a concern. Research at Purdue University has identified a fat in the top four ingredients of a dry food as a factor that increases the risk of bloat in large breed dogs.

EEC permitted preservatives may contain the synthetic antioxidants ethoxyquin, butylated hydroxyanilose (BHA) and butylated hydrototulene (BHT). These preservatives are banned or heavily regulated in human food due to the belief that they are carcinogenic.