The Mad Science of Twitter Timing

“The best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers,” according to Dan Zarella, the Social Media Scientist.

Wait… Isn’t Twitter all about the conversation? Are we having a conversation or are we broadcasting? As Zarella found in his research and sources in this story report, the opinions differ and seem pretty evenly split between broadcasting and conversation.

The Battle of Personalization vs. Automation

There are pros and cons to both and Twitter influencers have varying opinions.

How can you be authentic and also automate some of your messaging? Let’s fly into the tweet minds of top influencers to get their philosophies, tips, and tools on how they keep the stream flowing without drowning in Twitter riptides.

“I don’t use automated services. In fact I’m bothered by non-human interaction. Social media should be about real interactions; not automated ones,” said Social Media Strategist Michelle Marie who was selected by Google as one of the “Most Entertaining and Interesting” personalities on Google+ and scores a 78 Klout score.

Is there a yin and a yang when it comes to automation and personalization? For some there is not a choice, but responsibility matters.

“Avoiding automation tools is often a mistake people make on Twitter. This one always gets a few folks feathers ruffled, but the fact is, most people don’t have enough time in the day to accomplish as much as they would like social media wise,” said Jason Yormark, SES speaker and Senior VP of Marketing & Social Media @ Strategies 360. “I’m no different. I have a full-time gig, and in order to grow my reach, and provide regular authoritative content, I do use a few tools to automate some tasks. As long as you use them responsibly, and as they are intended, they can be very helpful in reaching your goals.”

Have Tribe, Will Tweet. Automating Like a Social Pro

The concept of Triberr is pretty simple: a group of trusted bloggers sharing each others content. It’s so simple and makes so much sense you almost wish you thought of it and hope it stays {sort of} underground like the “old Facebook”.

The platform has multiplied in popularity over the past year. Yormark likes it so much he calls it his favorite Twitter tool.

“I use Triberr fairly religiously to share other bloggers content which in turn gets mine shared,” Yormark said. “Triberr is by far my favorite. I’ve grown my reach into the millions, and I easily average over 500 daily visits just from the traffic that Triberr sends my way. It’s a no brainer for anyone who is serious about blogging.”

Auto ‘Magic’ App Reduces Pain from Chronic Tweeting

Buffer is the new app on the block that takes the chronic pain out of scheduling tweets and posts. Buffer easily helps you add the great articles, pictures, and videos you choose to your Buffer and then automagically shares them for you through the day!

“Don’t think about Buffer as automating social posts and underestimating its value. It allows you to still post what you want when you and your customers want it. No more worrying about flooding streams or remembering to post something at a later time,” said Sarah Evans, named Forbes’ 14 Power Women to Follow on Twitter and founder of #journchat.

Rapportive offers an unbelievable gold mine of ‘stalker-like’ social insights. It shows you everything about your contacts right inside your inbox. You can grow your network by connecting on not just Twitter but also LinkedIn, Facebook, Google+, YouTube and even Klout. Rapportive was acquired last month by LinkedIn.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.