Yeah, not really. It’s pretty much just an ordinary beer, with some markings on the side of the bottle. But Problem Solver Beer, dreamed up by CP+B, a marketing company, and brewed up by Rocket Brewing (both located in Denmark), is based on the idea (supported by a 2012 study) that we hit our peak creativity with a blood alcohol content of 0.075%. To that end, Problem Solver Beer has a chart on the side that shows you roughly how much of the 750 ml (25 oz), 7.1% alcohol bottle you should be drinking to get there. For a 155-pound man, that’s roughly three-quarters of it.

There’s nothing particularly cerebrally special about Problem Solver except for the markings on the side of the bottle, but it’s been a brilliant marketing ploy for the brewery. On their Facebook page, the brewery says they’ve received “1000x more attention” for the initial 500-bottle run than anything else they’ve done in the past four months. It may just be a gimmick, but it’s a tremendously successful marketing ploy. An idea this creative? They must have been drunk when they came up with it.