Benbria, a leading provider of mobile customer engagement solutions, announced today that the US Trade & Commerce Institute (USTCRI) has named Benbria Corporation and its flagship solution, Loop® Mobile Customer Engagement, as a recipient of a 2014 Excellence Award.

Each year the USTCRI conducts business surveys and industry research to identify companies that have achieved demonstrable product innovation and success in their business environment and industry category. They are recognized as delivering innovation and having enhanced the commitment and contribution of businesses through service to their customers.

Benbria Corporation has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USTCRI marks a significant achievement as an emerging leader in mobile customer engagement and is setting benchmarks that the industry should follow.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the mobile customer engagement market.

“We are honored to be chosen for an Excellence Award by USTCRI.” said Andrea Baptiste, CEO, Benbria. “As the excitement from our customers and partners is building, it is rewarding to receive this industry recognition for our innovation and business growth.”

Retailers Improve In-store Sales Conversion – Loop helps omnichannel retailers engage and communicate with in-store buyers, showroomers and non-buyers. Connecting associates with shoppers via their mobile device at the decisive moment in the shopping experience helps retailers convert more sales. These live interactions uncover operational issues that hinder the shopper experience and give brands the opportunity to drive new levels of satisfaction.

Hotels Increase Guest Satisfaction & Loyalty – Loop helps hotels to deliver a superior guest experience by giving guests the ability to use their smart device to make requests and provide feedback on any aspect of their stay. Hotels connect with guests privately and resolve issues before they reach social media. Real-time action helps hotels increase bookings and recover at-risk guests by overcoming negative experiences and drawing out positive reviews.

Restaurants Increase Same-Store Sales – Loop helps brands operate better restaurants by focusing staff attention on the customer’s experience. Instead of reacting to aggregated receipt-based feedback, brands have the opportunity to connect customers with staff and resolve their concerns before they leave the restaurant. Brands can use real-time customer input to motivate employees and improve operations before the next customer walks into the restaurant.

About USTCRI
The USTCRI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally. Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.