It’s Time for B2B to Embrace Mobile Marketing

It’s Time for B2B to Embrace Mobile Marketing

Conventional wisdom is that mobile marketing is for business-to-consumer brands only. It’s as if business-to-business marketers weren’t invited to the party.

Good thing conventional wisdom is often wrong. B2B mobile marketers: Here’s your invitation to the biggest party out there.

The more than 184 million U.S. smartphone users crave mobile content – even from B2B brands. Yet these companies are missing out on opportunities to sell, build relationships, nurture customer connections and achieve other integrated marketing outcomes.

Regalix exposed this gap in its “State of B2B Content Marketing 2015” survey. Researchers learned that a whopping 80 percent of respondents did not have an exclusive mobile content strategy. Through the survey, Regalix reported that content marketing “is the emerging face of digital marketing, and content will be at the core of all meaningful consumer engagements.”
Yet many B2B companies are behind in adopting a mobile strategy as part of integrated marketing efforts.

With smartphone users worldwide projected to top 2 billion in 2016, “some quick catching up needs to be done by the B2B marketer,” Regalix wrote. Clearly, B2Bs must invest in their mobile presence. “It is crucial for marketers to incorporate mobile into their marketing mix.”