Over the past few years, the success of DRTV as a direct response
advertising medium has obscured an obvious but important fact: direct
marketers were hugely successful in print long before TV ever came
along. The good news: many long- and short-form DRTV marketers
are discovering that print direct response ads and TV can work hand in
hand to create direct response sales success.

Marianna Morello, president of New York-based Manhattan Media
Services, has been enlightening direct marketers about the value of the
“print-TV synergy” in recent years. The result, major success stories
client like IdeaVillage, Jamster, TELEBrands, Fitness Quest, Direct Buy
and countless others.

Educating TV-oriented
Marketers

“Many DRTV marketers havenever taken advantage of theprint-TV synergy because they arenot familiar with the media. Printhas a powerful impact on a suc-cessful TV campaign. Be it long-form or short-form, print willenhance your results,” explainsMorello. “But I’ve ended upturning around a lot of skeptics —especially when they see not onlythe results, but the substantialMariannaMorello discounts I’m able to secure forthem in mass-circulation maga-zines and free-standing inserts innewspapers with as many as 60 million in circulation on Sunday.”

In the case of clients like TELEBrands, which started in print and
is now strongly in DRTV and retail, Manhattan Media has been their
agency of record since their inception. TELEBrands says, ”Manhattan
Media Services is outstanding and they have a proven record.” Clients
like Hair U Wear, makers of HairDO, Put On Pieces, Raquel Welch
Wigs and Great Lengths, agree. Michael Kleinman says, “Obviously,
the product and the collateral marketing is great, but Manhattan Media
enabled us to accelerate advertising and grow our business years ahead
of schedule.”

Inbound logistics. Ever wished
you could get someone else to
take some or all supply chain
components off your hands?
We can be that “someone else.”
One thing that distinguishes
Moulton from other fulfillment companies is the extent
to which Moulton can be of
service to our clients at the
very beginning of the supply
chain process. We can manage
every phase right from the start,
including everything from iden-
tifying low cost manufacturers AnthonySziklai,presidentof
to customs clearance. Moulton Logistics Management

Hundreds of thousands of square feet of space in multiple
locations. We have locations on both coasts to keep freight costs
down and time-in-transit to a minimum. We can stock inventory on
both coasts and manage the containers and/or intermodal transportation to both locations.

Outbound logistics. At Moulton, orders are king. It doesn’t matter
whether it’s an order from an individual consumer or a huge shipment to a major national mass merchandiser. We are masters of
outbound logistics for both business-to-consumer and business-to-business shipping.