Revealed: how Netflix lets you live the stream dream

Algorithm is a dancer as Netflix shows off its personal side

Netflix has revealed just how it chooses the content for you to watch on its service, letting us sneak a peek at the background technology.

As the YouTube video shows us, it's all down to questionnaires, fine-tuning and watching what others watch to come up with the best recommendations.

And there you were thinking you were watching Netflix, when all of the time it was actually watching you watching it. Not in a creepy way but in a caring, sharing way.

The video comes in the same week that Netflix announced its second quarter results and revealed that its airing of Arrested Development contributed to "a small but noticeable bump in membership". We don't think that quote will be making it to the cover of the Blu-ray.

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Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.