There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

ASeven wrote on Jun 18, 2012, 10:56:Didn't Origin's boss said a few weeks ago they would never do deep discounts since it cheapens IP? Way to contradict yourself and be a hypocrite in a short time!

C'mon, this is a 40% off sale, you're going to say that's a "deep discount," relative to Steam, who does 75% off regularly?

Even you know better than that, but then again, you never jump on an opportunity to bash EA. Personally I don't find this hypocritical at all, nor do I find 40% off compelling enough to buy most of these games, let alone buy them on Origin over Steam...

For those not reading the link, an example of deep discount: DA:O discounted by 90%.

I also wouldn't call $14.99 for the three year old Dragon Age 1 a deep sale considering I bought the Dragon Age pack(DAO: Ultimate Edition & DA2) for $9.99 two months ago on amazon. None of these "sales" are very good.