Section: 50th Anniversary

Just in time for a lazy Friday afternoon, MINIUSA’s online configurator has gone live with new pricing and new options including the Mayfair and Camden special editions options. So if you’re in the US, get clicking.

Official Release: MINI is celebrating a great birthday â€“ and the party goes on. The 50th anniversary of the brand clearly leaves a powerful stamp on MINIâ€™s appearance at the 2009 Frankfurt Motor Show.

At the MINI stand in the new Hall 11, the anniversary of the brand is the focal point in terms of both architecture and the presentation itself, MINI bridging the gap from the past into the present and from here on to the future of the brand. Visitors to the worldâ€™s No 1 car show this year will experience a journey through time beginning with the first appearance of the classic Mini back in 1959 and still far from coming to an end with the outstanding success of the current MINI model range. Because fascinating perspectives for the ongoing development of the brand still remain in the years and even decades to come. continued →

Few new features have garnered more question than MINI’s Mission control that will be available on the limited edition Camden. Today we finally have video of the option in action. However remember, if you want navigation on the Camden, you’ll lose the Mission Control feature.

The Mission Control option that debuted this May with the special edition Camden model at MINI United has generated quite a few questions recently. While MINI has given it’s own vague explanations within press releases, it’s been short of specifics. So Autoweek got some further information from MINI themselves.

(The MINI Camden) will showcase a new technology Mini calls â€œMission Control,â€ which allows the car to interact with the driver, sort of like a British version of Ford’s Sync. Three voices offer information about the car and its surroundings. There are up to 1,600 different statements, and it’s a standard feature on the Camden.

For example: If the driver hammers the engine on a cold morning too quickly, a voice may say â€œouch, I’m not warmed up yet,â€ in the words of Jim McDowell, Mini USA vice president. continued →

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