Posts Tagged ‘yellow pages’

This is my current theory. If the cost of production and delivery is less than what you can get out of advertisers, then you have an operating business, it seems, even if every last one of these unwanted “books” gets recycled within a few days of them getting dumped off.

What happens is that deliverers count the number of units in a building and then leave that exact number on your stoop regardless of anybody opting out. Really, this is a lot easier than consulting some Do Not Deliver list.

But then, nobody picks them up and then they’re garbage. Or recycling.

Hey, how many days does it take for an unwanted stack of phone books to become garbage? One? Two?

And hey, what about the plastic around the phone books – is that the recyclable kind? IDK.

And if a hundred get stacked up outside a large apartment building, then the super’s gotta go through and unwrap each one? Sounds like a chore.

Speaking of which, here’s a dozen or so 2015 415 books in a Recology blue bin:

Poor naive Dolan Law Firm – all that marketing money, wasted!

I’ve said this before – nobody in the 415 wants your product, phone book industry. What you all should do is deliver your books, unwrapped, direct to Recology and save us all a lot of trouble.

PS: “Opt out” is a lie. That’s just what they want you to do, opt out. Oh, please take all my information, you know, to prove I am who I say I am, so that the phone book industry can rest assured that “bad actors” aren’t impersonating me in order to deprive me of my phone book, for some odd reason, and I’m supposed to “opt out” each and every year, the better to keep track of me? OK fine. And oh, you dinosaurs have a “sustainability report?” Well why don’t you people print it out on paper and send it to me every year, whether I want it or not? GREAT!