The Fitbit Ultra is an activity tracker that automatically syncs information to a personal web profile on Fitbit.com, helping those looking to get and stay fitter and healthier to monitor and manage their daily activity and to remain motivated.

The brand was recently listed as one of the top 30 iconic design leaders in the US by Fast Company magazine, adding to a list that includes Apple, Nike and Starbucks. Fitbit has sold thousands of trackers since 2010 and business grew by over 300% in 2011 alone.

Gareth Jones, VP and European General Manager for Fitbit, said: “Fitbit and Widget are completely aligned in bringing to the UK consumers a proven set of products and services which motivate and support improvements in their health and wellness. Improvements which will result in weight loss, levels of self-worth increasing and reducing the likelihood of suffering chronic diseases. There are personal and corporate benefits to such improvements and Widget are well situation to make our products and services universally available to interested parties.”

David Elder, Managing Director of Widget said “Widget aims to bring innovative products to our retail customers. Electronic fitness products is going to be a growing category in 2012 and our retailers are already showing enthusiasm for it.”

Founded in 2008 in San Francisco, CA, Fitbit is the market leader for wireless activity trackers. Fitbit is dedicated to delivering simple, innovative health and fitness products and services that engage people to lead healthier, more active lives by giving them the tools to become more aware, more motivated and more fit every day. For more information please visit www.fitbit.com and connect with us on Facebook or Twitter.