Inspiring your business: this is viscom, the only specialist trade fair in Europe which provides a 360 degree overview of visual communication while giving impulses across sectors. Besides inspiring synergies through the six themes – large format printing – signmaking – object design – in the “Technologies and Materials” area and – digital signage – POS display – POS packaging – in the “Applications and Marketing” area – viscom provides a clear structure and gives each sector a space for its own identity