If you’ve attended any of the events at which I’ve spoken, you know that Julia Nunes features prominently in the presentation.

Here’s my secret dream – I hope that every artist/songwriter I come in contact with gets to have a career like that.

Last month, Julia Nunes asked her considerable fan base to support her in making a new record so she wouldn’t have to "ask her Mom for money." And boy did they come through – to the tune of over $77000 on Kickstarter. A fan funding platform. She’ll actually come out ahead when the record is done. Not in debt. Now that’s sustainable.

Don’t be distracted by the fact that she’s on YouTube. That’s just the medium. Whatever the medium, the principles are the same. Be honest, sincere, have the courage to be vulnerable and be human…You will find an audience.

It’s all possible if you’re patient and willing to work. Build the cornerstones of your business. Engage your fans. Everything we know about music, marketing & promotions may evaporate tomorrow – but Julia knows her people and knows how to move them. And they in turn are fiercely loyal.

At the end of the day that’s what you want – in your family, friends and your fan base…

This post was written by:

Charles Alexander is a performing songwriter, music entrepreneur and digital media marketing strategist. He was born in Malaysia and lives in Nashville. He recently bought a shinier, new vocabulary. He can also be bribed with "gulab jamuns" and an insulin chaser.

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