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Microsoft leads the way in banning April Fools’ Day pranks

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Everyone hates April Fools’ Day, and Microsoft is taking a stand against its own corporate pranks. Microsoft’s marketing chief Chris Capossela has warned all employees to not participate in the process of annoying hoaxes on Monday. In an internal memo, obtained and verified by The Verge, Capossela explains that “data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.” He encourages all teams inside Microsoft not to do any public-facing April Fools’ Day stunts.

“I appreciate that people may have devoted time and resources to these activities, but I believe we have more to lose than gain by attempting to be funny on this one day,” says Capossela. That’s probably a safe bet, as we’ve seen some April Fools’ Day pranks backfire spectacularly in the past. Google was forced to apologize for adding Despicable Me minions into emails and muting threads a few years ago, causing email havoc for Gmail users. Microsoft has also participated in many April Fools’ Day pranks over the years, including an MS-DOS mobile for Windows Phone and Google insults.

It’s that time of year when tech companies try to show their creativity with April Fools’ Day stunts. Sometimes the outcomes are amusing and sometimes they’re not. Either way, data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.

Considering the headwinds the tech industry is facing today, I’m asking all teams at Microsoft to not do any public-facing April Fools’ Day stunts. I appreciate that people may have devoted time and resources to these activities, but I believe we have more to lose than gain by attempting to be funny on this one day.

Please forward to your teams and internal partners to ensure people are aware of the ask to stand down on external April Fools’ Day activities.