Samsung Galaxy: Moment Of Note

How do you launch a mobile device across Asia with little to no information about what you are launching? With the smartphone only available after the New York Samsung Galaxy global launch event, and details top secret prior to that, agency iris needed to find a way to produce content around its most innovative features, in a relevant way, for Asian markets, in a very short space of time. To do this, iris targeted four of the most influential content creators from across the APAC region; Nadia Fairfax, Fashion Blogger, Australia; Joseph Germani, Actor & Director, Malaysia; Gabriel Valenciano, Performing Artist, Producer, Director, Philippines; and How How, Producer/Entertainer, Taiwan. iris and Samsung then flew them all the way to New York, VIEW THE SPOT