Cena, a native of West Newbury, will be featured in the advertising campaign for the launch of the new Gillette Fusion Phenom razor, as well as public appearances at mobile marketing events throughout the United States during the summer of 2008.

Boston-native TV star repping a Boston-native company. Love it. Although, Gillette is now a Proctor and Gamble company and should be leaving its sweet digs in the Prudential Tower for Ohio if it hasn't already.