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Looking for advertisers

Where is the best place to get advisers for my magazine. I have been asking
around and posting. I know I am new to this magazine business. Im just
getting frustrated. I am even offing free advertisement in my first magazine
which is going to be published in 2 weeks.

car66 | Window Shopper |
11/12/2012 - 1:19 pm

Like mentioned you need to figure out which types of advertisers you're
looking for. You also need something compelling that will attract the
interest of advertisers as there are a lot of other places they can spend
their advertising money.

klambert | Window Shopper |
11/12/2012 - 12:24 pm

I think the other comments hit the nail on the head. It's all about who your
ideal advertiser would be. Start with an industry or region, then possibly
start making a few cold calls and inquiring. Getting off the ground is the
hardest part. Once your magazine gets more circulation, hopefully that job
becomes much easier!

SolaceLaw | Window Shopper |
11/3/2012 - 6:32 pm

Advertisers only get their ears perked when they hear a magazine's readership
level. That is the key, so content and building a reputation will leverage
your ability to sell ad space. In the beginning you could offer free or low
cost ads in conjunction with offering your magazine for free if you can pull
that off. I know several magazines at a local level who have done that, still
offer their magazine for free and now have no issue getting high paid ad
accounts due to the readership. That is a good back door and worth the risk
perhaps..good luck with your magazine!

jtowbin | Community Moderator |
10/25/2012 - 11:49 am

Ozzy Torres | Window Shopper |
10/25/2012 - 8:36 am

Take a look at competing magazines in your niche. Who is advertising on their
pages? Contact those same companies. You can take it a step further and
contact their own competitors as well. Hope this helps!

OCDivorceLawyer | Window Shopper |
10/25/2012 - 12:01 am

Who is your target audience for your magazine? That tells you most of what
you need to do about the type of advertisers you need. For example, if you
have a law related magazine, you target lawyers. Medical - doctors,
hospitals, etc. If you are a local magazine, then the focus becomes the
community. I think you need to first focus on the answer to that question.