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Show Kids You Care hires Newport Creative Communications

Toronto-based Show Kids You Care has retained fundraising consulting agency Newport Creative Communications of Druxbury, MA. This is the agency's first Canadian account, and, according to the company, the beginning of an expansion into this country. Newport will handle the assignment in association with Left Bank International of Toronto. Show Kids You Care is a charitable organization that works to reduce child hunger and poverty. "We've been hearing from Canadian charities that there is a need for fresh creative ideas to help increase response rates as well as ways to cut production and agency costs while meeting deadlines, all in a bid to generate more net revenue for their missions," said Newport founder John Pannell.