Posts Categorized: Social Media

LinkedIn is commonly seen and used as a channel to dump your resume and move on—only coming back to the platform to check the jobs page or build up your list of connections. Here at Prichard, we’ve come to know LinkedIn as so much more. LinkedIn has become the platform of choice to make genuine

Love it or hate it, you can’t ignore the success of BuzzFeed, the wildly popular online media company. Every day it offers up an addictive mix of animal photos, celebrity gossip, and political news that attracts more than 150 million people a month. BuzzFeed Editor in Chief Ben Smith recently spoke at the 2014 conference

Ever wonder how in the heck to use those visual media tools like Instagram, Vine and Pinterest on a low budget? Before you throw your hands up and yell — “Not another social media tool!” — we are here to assure you that these tools can be easy-to-use, impactful additions to your communications efforts. This

A client asked me the other day why I called my work, strategic communications? “What makes it strategic?” he asked. “Aren’t all communications strategic?” My answer? “Well communications should be strategic, but that isn’t always the case.” In fact, many organizations launch communications ideas with no strategy behind the effort whatsoever. And that’s a problem

Tonight, in partnership with the Social Media Club of Portland, Jessica and I gave a training to a group of Portlanders working to make the world better—and trying to figure out how to use visual media, social media’s new frontier, to do it. Visual media, we shared, is essentially, social media 2.0—the intersection of our very visual world

I’m currently prepping for our July 29 presentation with the Social Media Club of Portland on how to create visual media on a shoestring budget. Definitely register today because tickets are selling fast! For those of you who can’t make it, here are a few things you need to know about using visual media in

In May, we helped one of our clients, The Communications Network, produce and launch its first ever podcast series, SmartCast, which focuses on the power of smart communication to help foundations and nonprofits improve lives. In the inaugural episode, we talked to Naomi Hirabyashi, Chief Marketing Officer at DoSomething.org, about how DoSomething.org, one of the

Back in October, we published a list of 10 FREE Digital Hacks for Nonprofits. Now we’re excited to share five more no-cost tools that might have slipped past your radar. Go outside! Enjoy the sun! But first, check out our latest roundup of great online tools to make your communications really heat up this summer.

Social media has become increasingly important in the nonprofit space, as we all have come to know and accept that a nonprofit IS a brand and should be marketed as such. Perform a social media audit on each platform your organization uses to freshen up your strategy this spring! Keep it simple, and start with

Facebook is constantly changing and if you aren’t paying attention to the latest updates, you might be wasting your time. With the recent changes to the Facebook algorithm your potential to reach followers is limited, unless those followers are engaged with your content or you pay extra to boost your posts. You aren’t going to

Since Valentine’s Day is all about love, today we share our list of nonprofits and social do-gooders we LOVE following on Instagram—and know you’ll love following, too! I know, I know—you are the pinnacle of nonprofit communications—why would you follow nonprofits other than your own? Easy: inspiration, motivation, and….procrastination?! (few things eat more of my