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;iM;i!M:if
LOWELL
MacMiLLAN
Sports Reporter
Now Featured At
6:15 P. M.
Every Week-Day
and also at
10*45 P. M.
Mondays, Tuesdays
Thursdays & Fridays
Twice a day Lowell MacMillan brings you tha
very latest happenings in
the sports world, both local and from every corner
of the earth. The late evening broadcast is aimed
particularly at bringing
you each night's local
highlights in bowling,
basketball, hockey and
lacrosse.
From ping-pong to polo,
"Mac" is on intimate
terms with the rules, th»
plays and the players.
His sports broadcasts are
far more than simple
summaries of the day's
events. He speaks from
a broad fund of knowledge that adds both
sparkle and authenticity
to his analyses.
He brings to the WHEC
microphone the leading
sports stars of the day.
After listening to these
bright interviews, the
WHEC audience feels a
familiarity with Branch
Eickey, Jack Dempsey,
Andy Kerr, Ellsworth
Vines, etc., almost as ner-
sonal as that of "Mac"
himself.
"Mac" is a sports broadcaster—first, last and always. He has been at it
ever since he was graduated from college eight
* vears affo.
"Mac" proves the courage of
his convictions by risking predictions on the outcome of
leading sports events. Lik«
the best of them, his predictions sometimes go astray, but
he maintains a "batting average" that makes his prognostications impatiently
awaited.
Not content to rest on Mi
laurels and bask in the sunshine of his well-deserved
popularity "Mac" feels
keenly his responsibility toward his tremendous body of
listeners. He constantly endeavors to inject new twists,
stunts and angles into hll
broadcasts. When you tune in
at 6:15 or 10:45 p. m., you
never know just what to expect, but you can be sure that,
whatever it is, it will be well
worth listening to.
MatMillBM is stnnsored by Doylf.
C.H. '
Lowell MacMillan with hit
authentic, rapid-fire sport.
the important reasons why—
msmmi
MacMillan
Interviews Two
Sport Visitors
LOWELL MacMiLLAN will
interview during his in-
terestin*! sports program over
WHEC this evening two men
who rank "Number One" in
tlirir respective businesses. The
one «lio will probably be of
mo.it interest to sports follow-
ers is tbe Number One Mid-
dleweinlit of the World. Freddie Steele, the World's Chant-
pion, who will hiiiit fiob Turner
here in Rochester tomorrow
night. However, listeners will
get the low-down on what may
the
be
ng ga,
when the
Number One "He.ve
World, "Evil Eye
steps to the mike
Lowell MacMil
SPARNON'S
,HEC STRING
ORCHESTRA
Featured At
AUTO
SHOW
One of the main features of entertainment at the Auto Show
which holds forth today and ill
next week at Edgerton Park will
be the personal appearance of
Ken Sparnon and his WHEC
String Orchestra. Here iE »
chance for the thousands who
have already become familiar
with Sparnon's WHEC Orchestra
via the air to see Ken and the
boys in action. If you can't get
to the Auto Show, tune in WHEO
TONIGHT
9-9:30 P. M.
Tuesday
7-7:15 P. M.
Thursday
10-10:30 P.M.
Station WHEC is doubly glad
to be able to cooperate in
making the Auto Show a real
success—first because WHEO
has always lent its support to
all worthwhile civic undertakings—second because of the
cordial relationship that has
existed between this Station
and the automobile industry
for many years.
Other WHEC Feature!
At The Auto Show
Ken and Harry, well known \a
everybody as WHEC's "Inquiring Reporters,'' will appear
to broadcast twice at the Auto
Show, the first time to ramble
through the exhibits in "Safety
Lane," the second time to make
a general tour of the entire Show.
Monday ... .4:15 to 4:30 p. m.
Thursday ... 5:00 to 5:15 p. m.
Wednesday evening at 8:1B
Lowell MacMillan will bring *
special Amateur vs. Expert Football Forecasting Contest to the
Auto Show. Three "amateurs"
will compete against a team of
three "experts" in guessing the
scores of ten of tbe major football games slated for Thanksgiving Day.
.IMIMM.if
ismSmk
1*V
* *^tWI"j Ww^
^ *
Boxing Bouts
l)*j
Described By
MacMillan
T?OR the first time
F WHEC is presented a
over
n in-
teresting series of unusual
sport
descriptions. The Am
Boxing Bouts, a new spo
rt in
recent years, have al
eady
proved their popularity
and
from the ringside Lowell
Mac-
Millan, sports announcer
for
WHEC will broadcast se
vcral
of the feature bouts of the
ning blow by blow. Begi
ning
at 10 o'clock tonight this
fea-
each
Monday evening at the
time direct from Elks Clu
..
10:00* P. M.
Amateur Boxing Bouts
Tig with
Lowell MacMillan presenting
a round
by round description oi somt
oi the
feature amateur boxing bouts
rom the
Elks Club. L. S. W'olk, Inc.

;iM;i!M:if
LOWELL
MacMiLLAN
Sports Reporter
Now Featured At
6:15 P. M.
Every Week-Day
and also at
10*45 P. M.
Mondays, Tuesdays
Thursdays & Fridays
Twice a day Lowell MacMillan brings you tha
very latest happenings in
the sports world, both local and from every corner
of the earth. The late evening broadcast is aimed
particularly at bringing
you each night's local
highlights in bowling,
basketball, hockey and
lacrosse.
From ping-pong to polo,
"Mac" is on intimate
terms with the rules, th»
plays and the players.
His sports broadcasts are
far more than simple
summaries of the day's
events. He speaks from
a broad fund of knowledge that adds both
sparkle and authenticity
to his analyses.
He brings to the WHEC
microphone the leading
sports stars of the day.
After listening to these
bright interviews, the
WHEC audience feels a
familiarity with Branch
Eickey, Jack Dempsey,
Andy Kerr, Ellsworth
Vines, etc., almost as ner-
sonal as that of "Mac"
himself.
"Mac" is a sports broadcaster—first, last and always. He has been at it
ever since he was graduated from college eight
* vears affo.
"Mac" proves the courage of
his convictions by risking predictions on the outcome of
leading sports events. Lik«
the best of them, his predictions sometimes go astray, but
he maintains a "batting average" that makes his prognostications impatiently
awaited.
Not content to rest on Mi
laurels and bask in the sunshine of his well-deserved
popularity "Mac" feels
keenly his responsibility toward his tremendous body of
listeners. He constantly endeavors to inject new twists,
stunts and angles into hll
broadcasts. When you tune in
at 6:15 or 10:45 p. m., you
never know just what to expect, but you can be sure that,
whatever it is, it will be well
worth listening to.
MatMillBM is stnnsored by Doylf.
C.H. '
Lowell MacMillan with hit
authentic, rapid-fire sport.
the important reasons why—
msmmi
MacMillan
Interviews Two
Sport Visitors
LOWELL MacMiLLAN will
interview during his in-
terestin*! sports program over
WHEC this evening two men
who rank "Number One" in
tlirir respective businesses. The
one «lio will probably be of
mo.it interest to sports follow-
ers is tbe Number One Mid-
dleweinlit of the World. Freddie Steele, the World's Chant-
pion, who will hiiiit fiob Turner
here in Rochester tomorrow
night. However, listeners will
get the low-down on what may
the
be
ng ga,
when the
Number One "He.ve
World, "Evil Eye
steps to the mike
Lowell MacMil
SPARNON'S
,HEC STRING
ORCHESTRA
Featured At
AUTO
SHOW
One of the main features of entertainment at the Auto Show
which holds forth today and ill
next week at Edgerton Park will
be the personal appearance of
Ken Sparnon and his WHEC
String Orchestra. Here iE »
chance for the thousands who
have already become familiar
with Sparnon's WHEC Orchestra
via the air to see Ken and the
boys in action. If you can't get
to the Auto Show, tune in WHEO
TONIGHT
9-9:30 P. M.
Tuesday
7-7:15 P. M.
Thursday
10-10:30 P.M.
Station WHEC is doubly glad
to be able to cooperate in
making the Auto Show a real
success—first because WHEO
has always lent its support to
all worthwhile civic undertakings—second because of the
cordial relationship that has
existed between this Station
and the automobile industry
for many years.
Other WHEC Feature!
At The Auto Show
Ken and Harry, well known \a
everybody as WHEC's "Inquiring Reporters,'' will appear
to broadcast twice at the Auto
Show, the first time to ramble
through the exhibits in "Safety
Lane," the second time to make
a general tour of the entire Show.
Monday ... .4:15 to 4:30 p. m.
Thursday ... 5:00 to 5:15 p. m.
Wednesday evening at 8:1B
Lowell MacMillan will bring *
special Amateur vs. Expert Football Forecasting Contest to the
Auto Show. Three "amateurs"
will compete against a team of
three "experts" in guessing the
scores of ten of tbe major football games slated for Thanksgiving Day.
.IMIMM.if
ismSmk
1*V
* *^tWI"j Ww^
^ *
Boxing Bouts
l)*j
Described By
MacMillan
T?OR the first time
F WHEC is presented a
over
n in-
teresting series of unusual
sport
descriptions. The Am
Boxing Bouts, a new spo
rt in
recent years, have al
eady
proved their popularity
and
from the ringside Lowell
Mac-
Millan, sports announcer
for
WHEC will broadcast se
vcral
of the feature bouts of the
ning blow by blow. Begi
ning
at 10 o'clock tonight this
fea-
each
Monday evening at the
time direct from Elks Clu
..
10:00* P. M.
Amateur Boxing Bouts
Tig with
Lowell MacMillan presenting
a round
by round description oi somt
oi the
feature amateur boxing bouts
rom the
Elks Club. L. S. W'olk, Inc.