GB1710 - Assistant Manager-Social Media - Job Details

GB1710 - Assistant Manager-Social Media

Business Unit:Consumer Banking

Division:Marketing

Department:Media

Contract Type:Full Time

Area/Branches:MAK

Closing Date:16-Jun-2016

About Gulf Bank

Gulf Bank was established in 1960 and has since progressed to becoming an
industry-leading financial services provider complemented by a large network of 55
branches strategically positioned in key locations across Kuwait.

The main groups of the Bank are Consumer Banking, Corporate Banking, International
Banking and Treasury.

Job Purpose::

To be responsible for managing the development of social media channels i.e. Facebook, Twitter, YouTube, LinkedIn etc. as part of the overall marketing communication packages that deliver the business objectives of the Bank.

Accountabilities::

Social Media:

Development of an overall Social Media Marketing Plan and Strategy.

Development, management and execution of Social Media tools that shall be implemented such as daily observation of the communication-taking place within the Social Media Platforms as well as its main competitors.

To leverage the use of Social Media as a powerful communication tool.

Effectively utilize Social Media to change the way we communicate as an organization and effectively use Twitter, Facebook, YouTube, MySpace, Google+, LinkedIn and Instagram to engage with our customers on an ongoing basis and in a way not possible before.

Expand the reach and strategically use social media to directly interact with existing customers whilst attracting new customers and also understand how customers view Gulf Bank, and in addition, also better understand what matters to them.

In collaboration with customer service associate, ensure the timely, mature and constructive response and action taken on all customer complaints swiftly.

Seek new and improved methods to engage with current and future customers through the monitoring of global and regional market trends in web interaction.

Promoting the products and services of the Bank effectively and proactively using the right Social Media Channels

Management Reports:

Monitor competitor’s social media activities.

Track social media campaign and provide reports on campaign performance.