Founded in 1963 by François Pinault as a timber and building materials company, Kering entered the retail market in 1990 and developed the business into what is today a world leading luxury apparel and accessory company. [...]

- What are the player's strategies?

2015 marked the turnaround in sales at Gucci, Kering's main luxury house, following several years of challenges. While it closed 2016 on a high note, with sales rising in the double-digit range year on year, driven by growth in most regional markets, Kering is looking to further improve Gucci financials through the implementation of a holistic strategy centred around products, distribution, digital marketing and communications. It is closing down non-profitable stores in China and elsewhere (Milan, New York, etc.), cutting the number of doors across wholesale channels (in 2016, Gucci retail sales accounted for 83% of the brand's total revenue, compared to 70% in 2009) and gradually rolling out its most modern store concept, launched in September 2016 in Monte Napoleone. […]