According to researchers, the vast majority–a whopping 75-98 percent–of the illnesses that plague us today are a direct result of our thought life. What we think about truly affects us both physically and emotionally. In fact, fear alone triggers more than 1,400 known physical and chemical responses in our bodies, activating more than thirty different hormones! Today our culture is undergoing an epidemic of toxic thoughts that, left unchecked, create ideal conditions for illnesses.

In 2008, Turin and Sanchez up-ended the world of fragrance with their critically acclaimed Perfumes: the A–Z Guide, one of Amazon's best books of the year, described by John Lanchester in the New Yorker as "ravishingly entertaining," by India Knight in the Sunday Times (UK) as "one of the best books I have ever read," by Hilary Mantel as "opinionated, knowledgeable, sharply written and surprisingly comprehensive … a purely enjoyable book," and by Philip Hensher as "a work of the highest criticism, one which elevates writing about perfume to the best sort of writing about wine or rock music."