Next Generation Luxury Lifestyle

The London EDITION blends groundbreaking innovation, great design, outstanding dining and entertainment with personal, friendly, modern service. Located in Fitzrovia on the edge of London’s Soho neighborhood, this luxury boutique hotel preserves the finest aspects of an iconic landmark building, but reinvents the spaces within to create a dynamic fusion of old and new, past and present.

Home Away From Home

The five star hotel has 173 unique guest rooms and suites with oak floors and wood-panelled walls in either dark walnut or light oak creating an intimate, cabin-like feel akin to that of a private yacht. Evocative photography by Hendrik Kerstens in each room is a subtle nod to the notable art collection throughout the iconic Soho structure.