Lead Generation Specialist, B2B – Atlanta, GA

MarketPro is looking for a bright, driven, goal-oriented sales professional in Atlanta who will help us generate and nurture marketing staffing / marketing executive search leads and grow revenue.

The ideal candidate for this marketing staffing role will have excellent organizational and communications skills, experience with cold calling and communicating with C-level executives, be results driven, a team player, and a fast learner.

Responsibilities:

• 50 outbound sales calls / day • Create sales meetings for senior executives • Testing and optimizing a range of lead generation strategies to drive growth in the top and the middle of our marketing funnel • Work closely with the marketing team and company executives on managing the lead qualification process from lead capture to the follow up process to the opportunity conversion • Obtain feedback on quality of leads and business opportunities generated from inbound campaigns and cold calling • Measure and improve key KPIs: qualified leads, opportunities, pipeline, and ROI • Manage daily, monthly and quarterly reports/dashboards in HubSpot CRM • Schedule and assign follow-up tasks and appointments for MarketPro executives • Optimize lead quality, volume, and sources on the ongoing basis

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