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KFAI Steps up to Transform Public Media

December 21, 2011

This month, the Association of Independents in Radio, Inc. (AIR) selected KFAI as a finalist in a new national competition to extend tap roots into the local community and broaden the station’s service to a wider public. Hundreds of producers and radio and television stations across the U.S. responded to the call for proposals. Winners will be announced on January 20, 2012.

Localore is a $2 million initiative produced by Boston-based AIR, the Association of Independents in Radio. More than $1 million in funding from the Corporation for Public Broadcasting will support station-based innovation teams for up to one year. The teams are tasked with bringing their ingenuity to blend digital and broadcast technology, and invent new forms of storytelling that will appeal beyond public broadcasting’s traditional core audience. KFAI was one of 61 stations across the nation — from Native reservations to major market radio and television outlets – that threw their hats into the ring by posting a video profile here on the unprecedented Localore Station Runway. The result is an extraordinary display of a diverse industry eager to experiment with new approaches to news and narrative.

Localore is a $2 million initiative produced by Boston-based AIR, the Association of Independents in Radio. More than $1 million in funding from the Corporation for Public Broadcasting will support station-based innovation teams for up to one year. The teams are tasked with bringing their ingenuity to blend digital and broadcast technology, and invent new forms of storytelling that will appeal beyond public broadcasting’s traditional core audience.

KFAI is encouraging local listeners and partners to help spread the word via Facebook, Twitter, and by embedding the Localore Runway on various website and blogs to send a strong message about about Minneapolis’ excitement about the project and commitment to public media.