Kickstarter Stats

Veronica Mars vs. Other Kickstarters

Prior to Veronica Mars, Double Fine held the record for the largest number of backers. Peeble Watch currently holds the record for the most amount of money pledged.

Veronica Mars

Double Fine

Peeble Watch

Pledges

$5,702,153

$3,336,371

$10,266,845

Backers

91,585

87,142

68,929

Avg. Pledge

$62.26

$38.29

$148.95

Pledges Paid

90,605 (98.9%)

86,121 (98.8%)

68,069 (98.8%)

Countries

88

113

109

Cities

3,655

5,847

4,474

U.S. Backers

10,078 (67.7%)

14,311 (49.8%)

9,931 (53.2%)

International Backers

4,813 (32.3%)

14,420 (50.2%)

8,748 (46.8%)

Total*

14,891

28,731

18,679

Female Backers

37,092 (59.3%)

3,058 (5.9%)

2,728 (6.3%)

Male Backers

25,406 (40.7%)

48,606 (94.1%)

40,687 (93.7%)

Total**

62,498

51,664

43,415

New members

56,506 (61.7%)

57,690 (66.2%)

41,323 (60.0%)

Existing members

35,079 (38.3%)

29,452 (33.8%)

27,606 (40.0%)

Female, new members**

27,706 (74.7%)

1,755 (57.4%)

1,709 (62.6%)

Female, existing members**

9,386 (25.3%)

1,303 (42.6%)

1,019 (37.4%)

Male, new members**

11,555 (45.5%)

31,595 (65.0%)

24,045 (59.1%)

Male, existing members**

13,851 (54.5%)

17,011 (35.0%)

16,642 (40.9%)

* Disclaimer: Only about 16.3% of the Veronica Mars backers, 33.0% of Double Fine backers, and 27.1% of Pebble watch backers backers list their location, so I cannot guarantee if the location-based stats represents the backers as a whole.

** Disclaimer: I did a rough estimate of the number of males and female by taking the top 200 male and 200 female names, and counting how many backers had those names. These female vs male stats are not 100% accurate: many backers use aliases instead of their real names, some names are unisex, etc.