Jackpotjoy Bingo Reviews Shops for £5 Million Media Account

By: Jack Stewart

Date: 18 Oct 2011

The media and press release office at Jackpotjoy Bingo is a lot busier than usual, with news coming out this week that they have put their massive creative account out to pitch, the announcement of a brand new online slots winner and the release of all the information regarding their latest and once again very innovative promotion.

Jackpotjoy Bingo has hired Oystercatcher, one of the leading marketing consultancy firms in London, to help them handle requests for proposals for their £5 million advertising account, which is expected to finish before the end of December as they look to expand their operations outside the very lucrative UK market. Incumbent Campbell Lace Beta, which first won the Jackpotjoy Bingo account two years ago, will not be taking part in the proceedings as they have stated they cannot help Jackpotjoy Bingo grow outside the United Kingdom. Garry Lace, founder at Campbell Lace Beta said: “We want to concentrate on our growing domestic client base so very reluctantly decided not to repitch.” The advertising account is huge by any standards, and it is believed to be the biggest in the online bingo industry.

This past week, it was revealed that Danielle, a member at Jackpotjoy Bingo, walked away from what is thought to be the biggest UK bingo site, with an immense £22,398 windfall after striking gold when playing online slots. With an extensive range of side games available, it is very easy to easy why Jackpotjoy Bingo pays out more than £4 million every day. Danielle commented on her win: “I’m very, very happy and have been able to go on a bit of a spending spree. I’ve bought myself a few new outfits.”

Finally, the latest promotion at Jackpotjoy Bingo, That Winning Feeling, has generated a great response from their members, who are asked to send images of themselves with that winning feeling, along with a short statement. In return, 30 lucky Jackpotjoy Bingo members will win a £1,000 prize. Michael Saunders, Managing Director at Jackpotjoy said: “I think more than anything though, the pictures really highlight the wonderful sense of humour that’s such a strong part of what Britain’s about.”