Foundations of Management Specialization

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Foundations of Management Specialization

Boost Your Career with New Business Knowledge . Master Business Management Fundamentals

About This Specialization

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.
This Specialization will provide you with the skill set needed to help achieve the next step in your career.

Created by:

5 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Courses

Beginner Specialization.

No prior experience required.

COURSE 1

Accounting: Principles of Financial Accounting

Upcoming session: Feb 19

Commitment

4 weeks of study, 2-4 hours/week

Subtitles

English

About the Course

Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business ca

COURSE 2

Operational Finance: Finance for Managers

Upcoming session: Feb 26

Commitment

4 weeks of study, 3-5 hours/week

Subtitles

English

About the Course

When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain f

COURSE 3

Marketing: Customer Needs and Wants

Upcoming session: Feb 19

Commitment

4 weeks of study, 1-3 hours/week

Subtitles

English

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use

COURSE 4

Organizational Behavior: How to Manage People

Upcoming session: Feb 19

Subtitles

English

About the Course

Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior

COURSE 5

Analysis of Business Problems

Upcoming session: Apr 23

Commitment

5 weeks of study, 0.5-1.5 hours/week

Subtitles

English

About the Capstone Project

When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
In this culminating course, it’s tim

Creators

IESE Business School’s approach to global business education focuses on developing leaders who work with integrity and strive to achieve the best in themselves and others.

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.