EA Sports' Ignite engine won't work on the Wii U, or most PC's

EA Sports' next-generation titles running under their Ignite engine won't work on Nintendo's Wii U, or most mid-range PC's. EA Sports' executive vice president, Andrew Wilson, said that most PC's out right now won't be powerful enough to run it.

This isn't because current PC's are too slow, it's that most (not all) consumers' PC's won't be powerful enough to run the Ignite-powered games. Wilson told Polygon: "Even though there were some PCs on the marketplace that could run that engine, the lion's share of PCs on the marketplace could not. And the majority of the gamer base that was playing the game on PC did not have a PC spec that would work with that."

Wilson has said that the Ignite engine has been built for the next-generation PS4 and Xbox One, and not the open hardware of the average PC. Wilson has said that with a few changes to Ignite, it should be working on the PC. Considering the PS4 and Xbox One feature AMD Radeon HD 7000 series GPU's, I don't understand why this is the case - EA, what are you playing at?