Checklist - Section 1

In order to start or run a successful business, you need to know the trends of your industry, who your customers are, and who are your competitors. The market analysis process will help you understand the demand of specific products or services and help you strategize on how to be competitive. Also, by conducting a market analysis you can use information to learn how to identify opportunities, and be aware of the problems and risks in your industry.

Where can I get this information?

You can visit the following Research Resources:Arizona Department of Commerce, Small Business Services