Effect of E-business on Consumer Behavior

How has e-business influenced consumer behavior? What consumer behavior research tools are available for organizations that utilize e-business technologies? How does the information obtained from these tools impact marketing strategies?

Solution Preview

How has e-business influenced consumer behavior?
E-business has influenced consumer behavior in several ways. The consumer shops in front of his consumer screen and avoids going to stores. The consumer compares different products on screen and compares their prices and makes a ...

Solution Summary

This solution gives you an idea about how e-business influences consumer behavior.