The funniest #UrbanOutfittersBeLike Tweets

It started with a pony tail holder. The hashtag #UrbanOutfittersBeLike has attained viral status this week after one Twitter user posted a photo of a pricey hair accessory from the Urban Outfitters website.

Urban Outfitters is no stranger to controversy; the company apologized last September for selling a bloody-looking Kent State sweatshirt on their website. According to Time, Urban Outfitters has not commented on their recent spike in social media attention.