National News (2578)

The PM Modi inaugurated the twin conferences of World Congress on Information Technology (WCIT) and software industry association Nasscom’s India Leadership Forum in Hyderabad through video conferencing on 19 February and also launched Nasscom’s reskilling initiative FutureSkills.

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While speaking on the sidelines of World Congress on Information Technology (WCIT) 2018, the Union Electronics and Information Technology Minister Ravi Shankar Prasad said that India's digital sector will be $1 trillion economy in next five years.

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Sports content is the most watched property in India, now once again proved by the massive TV viewership of the Khelo India School Games (KISG) which attracted 102 million viewers. This was its inaugural edition.

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Broadcaster Star India, which has already acquired broadcasting and digital rights of IPL, has now grabbed the audio-visual production rights for Indian Premier League (IPL) and BCCI Domestic Cricket for the 2018-19 season.

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The animation, gaming, production, and distribution company DQ Entertainment has partnered with the media conglomerate Viacom18 which has bought the broadcast rights for former’s ‘Jungle Book’ Season 1, 2, & 3 and Jungle Book 60 min TV feature film for India, Sri Lanka, Nepal, Pakistan, Bangladesh, and Maldives.

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A circular was recently sent to all the ministries by the Information & Broadcasting Ministry (MIB) which said that all ministries must route the ads through the assigned body, and not bypass the rule. All ministries have been asked to frame their policy accordingly and make sure that no advertisements go without being routed through DAVP.

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The editor of a Hindi News Channel has been booked by the Delhi Police for allegedly raping a woman employee, though the editor has denied the charge and said that the she was never on the channel’s payroll.

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Recently Paytm founder Vijay Shekhar Sharma raised a concern regarding the entry of WhatsApp in digital money transaction. The National Payments Corporation of India (NPCI), the body that manages the UPI railroads, has now clarified: “Currently, NPCI has given its consent to roll out WhatsApp BHIM UPI beta launch with limited user base of 1 million and low per transaction limit.”

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As per the BARC ratings for week 6, Mirror Now -the Times Network’s second English news channel has again entered the top 5 list. Earlier, NDTV 24×7 was in the list of top 5 which has been pushed out by Mirror Now. The top 4 positions are same headed by Republic TV.

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According to Madison Ad Outlook report for 2018, TV advertising last year was not impressive and in fact it was the slowest in the last five years. There was just 4.3% advertising expenditure (AdEx) growth. According to industry analysts, the ad revenue was impacted by demonetization and GST.

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The IPL has become a hot property with advertisers. Star India has bought global broadcasting and digital rights of IPL for a whopping Rs 16,437.5 crore for five years, Star India has managed to sign 11 sponsors, despite a steep hike in the advertising rates over last year.

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The media group Zee has launched a new digital entertainment platform, ZEE5. It offers viewers both, on-demand and live content. It comes packed with 1,00,000 hours of on-demand content that includes originals, Indian and international movies and TV shows, plays, music, and health and lifestyle videos. All the 90 channels of ZEE Network will also be available on the app. Most importantly, viewers can watch content across genres in 12 languages.

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As per media sources, there is discontent in the relation of I&B Ministry and Prasar Bharati over the appointment of director. The MIB wants to appoint a serving IAS officer as Member (Personnel) of Prasar Bharati.

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As reported a few days back that the messaging giant Whatsapp has launched digital transaction services on its app, Paytm founder Vijay Shekhar Sharma is not happy with the move and said he will approach the National Payments Corporation of India (NPCI), which has developed the UPI system, and even higher authorities to highlight this issue.

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The children who love to watch Bandbudh Aur Budbak’ will be able to enjoy the show on Discovery Kids, as Discovery Communications India has bought the rights of ZeeQ’s famous show. As a matter of fact, ZeeQ was discontinued by ZEEL on 1 February 2017.

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Perfect planning, strong content, and targeted advertising and aggressive collaborations have propelled Discovery Communications India’s first Hindi GEC Discovery Jeet to greater heights from day one. The channel has reached of over 140 million on the launch day-12 February.