Tereza Gharabaghtsyan

Narek Jhangirian

Nelly Serobyan

Mary Sukiasyan

Anna Abajyan and Alla Pavlova

Anna Hakobyan

Edita Proshyan

Marine Balasanyan

Anushik Saroyan

Tatevik Manukyan

Featured Designers

Biayni was founded by fashion designer Vahan Khachatryan in 2015. It is the first brand that designs mass production clothing.. Biayni has presented Alice In Wonderland, Mini Mouse, Marie Antoinette and Ohay collections.
At Oriflame Fashion Weekend 2017 the brand is presenting a collection dedicated to the 90s style and specifically the Spice Girls music band.
Tumanyan 35, Dalma Garden Mall, Tashir Mall

Kivetat was founded in 2016 by fashion designer Tatev Yaghmuryan. The brand became popular by t-shirts designed with Armenian elements.
At Oriflame Fashion Weekend 2017 Kivetat is presenting its first S/S 2018 collection designed for brave and fashionable people.

BalMari was founded by fashion designer Marine Balasanyan in 2015. BalMari’s success started right after Oriflame Fashion Night 2016 which was followed by project proposals. Inspiration for Marine Balasanyan is travelling, the world around and everything that is visible and perceptible, emotions that she gets from books, movies and the music.
At Oriflame Fashion Weekend 2017 BalMari is presenting Struggle: Black vs White collection inspired from early 21th century fashion trends: from casual clothes to elegant dresses and all in black & white, reflecting the simplicity of a woman. And despite the ever-evolving fashion, the world dictates its complex and modern requirements, but one thing is undeniable- struggle of black and white is eternal.

Z.G.EST was founded by Alla Pavlova and the brand designer is Anna Abajyan. Z.G.EST is encrypted as Zero Gravity Established to state that their clothes are so comfortable and so cozy that will give the feeling of zero gravity. At the same time, ”zgest” in Armenian means ”dress”.
At Oriflame Fashion Weekend 2017 Zgest is presenting Mystery of Shadows S/S 2018 collection which stands out with its art elements referring to Armenian history and heritage. This gives a very unique and genuine appearance which is reflected both. in shapes and prints. The collection presents the mystery of nature found in shadows of objects and human body.

After winning the famous E-Fashion Awards 2016 designer Armine Ohanyan founded her own brand in Paris She participated in Paris and Vancouver fashion weeks, had her own runway in the famous VIP Room club in Paris, had a showroom within the framework of London fashion week.
She creates clothing both for women and men using modern technologies like 3D printing etc. Her inspiration is the nature.
At Oriflame Fashion Weekend 2017 Armine Ohanyan is presenting a collection inspired by the wind: the trail that leaves the wind on nature, transforming everything on its way.

Agenda

GRAND OPENING, FASHION AWARDS

The start of the biggest fashion event of the year will be given through the runway of Oriflame
Fashion Award’s first participants. Popular and beloved Armenian fashion designers Vahan
Khachatryan and Kevork Shadoyan to present their new collections as well. The first day of
Oriflame Fashion Weekend 2017 will end up with runaways of famous fashion designers from
abroad: Vicken Derderian (USA), Armine Ohanyan (France) and Lasha Jokhadze (Georgia)

FASHION AWARD WINNER, CLOSING

The spirit of fashion to follow us the next day as well. The second group of Oriflame Fashion
Award participants as well as popular Armenian brands like Shabeeg, Zgest, Petoor and
others to present their new collections. Our founding designers Aram Nikolyan, Faina, Kivera
Naynomis and Harmony Yerevan will surprise us with their new creations as well.
But the biggest surprise is ahead! A new fashion brand to launch at Oriflame Fashion
Weekend 2017. A brand, which will be presented at international stages and shows. A brand
which was united due to Oriflame.

News

The vision of “Oriflame Armenia” Swedish brand is that beauty is a lifestyle. Committed and remaining true to this position the company organizes an annual fashion festival. “Oriflame Armenia” company cordially invites you to participate in an annual great Fashion & Beauty event-Oriflame Fashion Weekend in Yerevan, which will take place on September 16-17 in the Yerevan Railway Station. The event will start at 19:30.

Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows.

You agree with Oriflame Fashion Award participation rules by submitting photos.
Voting for your favorite designer you agree Oriflame Fashion Award participation rules.
Oriflame has the right to cancel the voting results of any participant at any time in case of rules' violations.