Research Report: How to Survive and Thrive in the Application Economy

We live in an application economy where your customers are more likely to experience your brand through a software app than a person. To thrive in this new reality, developing and delivering superior user experiences that engage your customers and staff is now the ultimate priority.

Comparison of self-reported business performance of the Leaders and Laggards in the application economy.

Total: Leaders: 342
Laggards: 228

CA Technologies commissioned Vanson Bourne to conduct a global survey of 1,425 senior IT and business executives. This first of a series of reports focuses on how global enterprises are responding to the challenges of the application economy, the business results they are achieving, and how you can remain competitive in this new reality.

There is no doubt that the impact of the application economy is already being felt:

50% of all companies say that their industry is being very or highly disrupted by the application economy.

44% are already experiencing this impact in their own organization.

While the challenges are great—budget constraints and security concerns topping the list—for those enterprises who can execute effectively, the payoffs are significant: our survey uncovers “leaders” in the application economy who are significantly out-performing “laggards” with:

More than double the revenue growth

68% higher profit growth

50% more business coming from new products and services

Download this research report now to help you understand the strategies you need to put in place and the actions you need to take to succeed in the application economy.

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