Amazon launches reading feature for U.S. Prime members

Amazon.com's logo is seen at Amazon Japan's office building in Tokyo, Japan, August 8, 2016.
REUTERS/Kim Kyung-Hoon/Files

Amazon.com Inc (AMZN.O) on Wednesday launched a new feature for its U.S. Prime members called Prime Reading, which provides members a selection of reading materials that includes Kindle books and magazines at no additional cost.

Prime Reading would not require members to own a Kindle e-reader or a Fire tablet but can be accessed through a Kindle app on iOS and Android devices.

Prime, which is Amazon's $99-a-year loyalty program, allows members to get free one-day or two-day delivery service with no limit on order size, early access to some deals and unlimited access to Prime Video.

(Reporting by Aishwarya Venugopal in Bengaluru)

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