ReBranding by Yiying Lu

While a logo the key foundation to any brands, a brand is more than a logo. The brand is your promise to your customer, the statement of your institution, and the visual voice to express the unique character of your company.

Over the past 8 years, I have helped various institutions to refresh their brands, including large and small businesses, retail, B2B, government agencies, nonprofits organizations, as well as individuals.

The essence to my practice is to redefine, redesign and revive the brand voice of each business; to create a shift in its brand strategy and brand positioning, in order to establish a new identity in the minds of its consumers, investors and competitors; which will help to increase the growth potential for its business in the ever-changing competitive landscape.

Wonder of Science [Educational Institution]
Brand Re-design for Australian Academy of Technological Sciences and Engineering (ATSE)’s Wonder of Science, a program to help kids develop a love of science.