New BRAIN issue looks at Brexit’s effects, Olympics value, and more

LAGUNA HILLS, Calif. (BRAIN) — The Brexit vote in the United Kingdom could make life difficult for U.S. bike industry suppliers who sell into the UK. Companies like Park Tool say the devaluing of the British pound makes their products more expensive there. While exchange rates are stabilizing, some worry that the extended period of adjustment as the UK exits the EU could cause a recession that will hamper the bike industry along with other markets.

BRAIN’s Marc Sani takes a look at the Brexit issue in the latest Bicycle Retailer & Industry News, the August 15 issue, which has already arrived in most subscribers’ mailboxes.

The new issue also contains a look at the value of the Olympics to the bike industry. BRAIN’s Lynette Carpiet reports that the Games may give a general boost to the sport — including BMX track, road and mountain bike disciplines — that is more valuable than brand exposure from individual suppliers. While many suppliers planned special team edition products for their athletes, the IOC’s rules make it difficult to promote brands while the Games are underway.

The new issue also takes a look at SRAM’s decision to reduce its U.S. distributor …read more