The Apprentice finalist Luisa Zissman may have boasted that she has already set up two successful baking businesses – but she has revealed on Twitter that she isn't so strong on grammar. The Daily Telegraph reports on its front page that the self-declared "business Barbie" tweeted: "Can you all help me out as I'm crap at grammar. Is it bakers toolkit or baker's toolkit with an apostrophe?! X." A stream of advice followed, with one of the politer responses being "You're kidding, right?". Nevertheless, she decided to ignore the advice, later adding: "I like the look of bakers. Would it be terrible to stick with bakers?" Zissman's grammar may be poor – but she certainly knows how to cook up publicity.