Primark Madrid Gran Via

Applying our conservation expertise and thorough knowledge of Primark’s standards within the local context to deliver this flagship store.

This impressive 133,000 sq ft store breathes new life into one of Madrid’s most iconic buildings on a key shopping street in the Spanish capital. Drawing upon conservation expertise in fitting out retail spaces in historic city centres, this sensitive restoration respects the building’s heritage and supports the wider regeneration of the Gran Vía neighbourhood.

As Prosper’s third store for Primark in Spain, which also houses the Spanish Regional Office, we are a key delivery partner growing the Irish fashion giant’s presence in Southern Europe. From initial feasibility through to construction and opening, our efficient process maximises the greatest value across the five trading floors in the Gran Via store. By successfully applying Primark’s brand standards and business needs to the location, whilst also respecting local customs and practices, a consistent shopping experience is assured.

This flagship is a fashion destination, but also a totally immersive experience, offering the customer moments of surprise as well as a sanctuary from the bustle outside. The ambitious space - focused around a state-of-the-art octagonal atrium with 9m wide audio and visual displays - is also realised by effective collaboration with the community, local architects and artists.