New Delhi: A major fire on Monday night engulfed Jabong’s largest warehouse outside Delhi, causing severe damages to goods, in a blow to the beleaguered online fashion retailer, two people aware of the development said.

One of the persons said about 20 fire vans and water tankers were pressed into service to douse the flames in the warehouse located in Pataudi outside of Gurgaon. The fire is believed to have been caused by short-circuit of electric wires.

“It is Jabong’s largest warehouse and one-third of the warehouse has been damaged in the fire,” said the person who requested not to be named. There has been no casualty in the inferno.

“We confirm that a fire broke out at one of Jabong’s warehouses in Pataudi in Haryana on late Monday night. According to our information, no employees were injured, which is of utmost importance for the company as the health and safety of our employees is our key priority,” a Jabong spokesperson said in an emailed response.

“Jabong will continue to conduct business normally, subject to some temporary delays or fulfilment issues which could be encountered for some product categories. As India’s online fashion leader, we will continue to provide our customers with excellent service and are confident that our customers will bear with us till we return to normalcy,” the spokesperson said.

This is the latest blow for Jabong that has been reeling under a host of issues in recent months, from slowing sales to losing market share. The company had recently changed its top leadership in a bid to reverse its fortunes.

Jabong is part of Global Fashion Group (GFG), an emerging markets fashion ecommerce firm launched by Rocket Internet and Swedish investment firm Kinnevik last year. GFG comprises five businesses including Dafiti in Latin America, Lamoda in Russia and the CIS, Namshi in the Middle East and Zalora in Southeast Asia and Australia, and Jabong.

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