Jersey City Arts Council

Branding, Identity, Print Design & Web Design

A new organization dedicated to supporting the arts in Jersey City, New Jersey needed a visual identity and online presence in order to receive their non-profit status and garner funding to serve artists and arts organizations in their city.

The JCAC logotype is a bold yet refined, geometric type treatment that is not afraid to take risks. The connected letters symbolize the strong sense of community within Jersey City.

Given that JCAC's branding needs are largely digital, a lively RGB gradient works to set the right tone and speaks to the voice and style of their city.