"Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."

But then again everybody (most of them anyway) are upset if Microsoft dears to innovate in Windows. Everybody are happy to use the concepts put in place in 1995. But if Apple uses the same UI concept for 5 years then it is already stale and old and out of fashion?