internet advertising

On this show, we have Von Chavez of Von Dolce Marketing and JustQMe.com who discussed the most important steps a business should take if they want to advertise online with online directories and other websites. It also covers how to know if an online directory will be effective and also how to know in general what you should be paying for your online advertising.

The questions that we discussed on the show include:

Question 1:

What is the difference between advertising online and advertising in print?

Question 2:

Is one better than the other, and how do I know which one to do?

Question 3:

What should I look for when choosing to advertise online? ( backed up by real world marketing efforts, i.e. is the advertisement being tracked, is there a link to your website, do they have support)

Question 4:

How do I determine if the pricing is fair for internet advertising?

Question 5:

There are so many avenues to advertise, how do I choose the right one? ( target market & demographics, advertise on a site that specializes in advertising)

Question 6:

How long should I run my ad?

Question 7:

Isn’t my website an advertisement online? Why do I need more than that? I pop up on the first page of google.

Question 8:

Why advertise online, all of my business is referral based, word of mouth.

Question 9:

How do I know what category and what size ad to choose?

Question 10:

Can you answer questions about multi-media advertisements, video, podcasts, slideshows, isn’t this all too much? If someone is searching for me, how is a video going to help me over a line list?

This weeks radio show had the guest Von Chavez from Vondolce Studios. Von is knowledgeable about online advertising and what you need to know to create an advertising campaign that creates results for your business. On this radio show episode, we discussed:

Why advertise online?
What should the advertisement contain?
Does the size matter?
how do I price out my online advertising packages?
What sites should I choose to advertise on?
What can I expect to get from advertising online?
What should the ad look like? What about video ads, banner ads, etc?

Listen in to the show to get the answers to these questions. The audio will be posted soon.

In today’s economic climate, can you as a business owner afford to cut back on your business? You are certainly cutting back on business if you aren’t investing in your marketing and advertising strategies. It is important, now more than ever, to focus on getting your message out to your target market and creating a stream of willing customers. Can you get the exposure you need for your business without having to put a typical advertising agencies on retainer? The answer depends upon what you as a business owner knows about the Internet.

Internet Advertising Is Effective

Internet advertising when done strategically, can be very effective for businesses to get their products, services and message out in front of their target audience. There are several online strategies that exist which include everything from blogging to web 2.0 to Internet radio and TV.

The most powerful Internet strategies incorporate a blend of these different online sources and also understands the nature of these sources and can use them effectively. For example, going on a standard social networking site and blasting your company advertisement all over the place will not get you great results. Building a business relationship with other social networkers will get you more favorable results from your efforts, but it does take some investment in your time.

Other methods of Internet marketing activities each have their own methods of producing results, and the ability to incorporate all of them into a sensible plan is the quasi art/science combination experiment that always makes life interesting