Experimental animation and pottery may seem like two completely different artistic mediums from two totally different worlds, but when the Crafts Council was looking for an effective method of advertising themselves they turned to animator Jim Le Fevre and decided that fusing animation and pottery would not only be eye catching it would be a juxtaposition no one had ever seen before.

The result is a mighty interesting two minute long short that showcases RAMP Ceramics, a company whose name acronym stands for, appropriately enough, Roops and Al Johnstone Make Pottery, and features a simple yet effective phonotrope animation created on the side of a ceramic bowl.