Red Bull Thre3Style is an innovative concept that gives highly skilled DJs a platform to battle, perform, gain notoriety and express themselves in a party atmosphere. Unlike other DJ battles that are based on more technical aspects, this is a creative and unique format that seeks to find the DJ that has best perfected the true art of how to "rock the party." Eight of the Bay Area's top DJs will fight for the crowd's favor, each with a 10 minute set that MUST contain at least three different musical genres (with no mixing programs allowed). A panel of music industry judges will select the winners based on track selection, creativity, mixing skills, stage presence and crowd reaction.

Red Bull Thre3Style is an international event series that made its U.S. debut in 2010; in 2011 the series will feature 21 qualifying events across the United States. The top DJs from San Francisco, Phoenix and Los Angeles will battle for two West Coast spots in the National Finals being held in Las Vegas in October. The winner from the National Finals will then go on to compete in the International Final in Vancouver, B.C. in December where they will compete against the winners from over 100 countries.