Case Studies

Bluecycle originally struggled to move up and maintain their search engine rankings, but also to generate traffic to their page. They firstly contacted Essential Marketer in order to combat this problem and therefore climb the rankings for Car Salvage.

Within just six months, were able to see a drastic improvement in their search engine rankings and they have remained their top rankings for the keywords ‘Car Salvage’ and ‘Salvage Cars’.

The Solution

Essential conducted important research to establish what the public were looking for in terms of Car Salvage. They discovered that the best way to create traffic would be to improve the SEO of web pages by creating original and high quality content for the website and add a series of backlinks to go with these.

Bluecycle worked closely with Essential to generate a series of keywords which have a direct effect on the response to their website. Bluecycle had two main keywords- ‘Car Salvage’ and ‘Salvage Cars’ which originally left them in position 346 in the Google rankings.

Bluecycle were given a vast advantage to other Car Salvage sites as Essential also worked on an auction site- ‘Bluecycle Plant’, which allows the company’s clients to auction their vehicles online, 24 hours a day and seven days a week. It provided another approachable point of access for customers and in parallel to this, an easy way to sell cars with little hassle involved.

In addition to this, Essential also created a Blog page to promote and extend Bluecycle. The blog contains a series of articles including business news updates and also advice articles based around car salvage such as ‘Are you safe in Salvage?’, these articles help to extend the platform that the company operates on.

The Results

The extent of these online improvements brought a significant amount of traffic to Bluecycle’s website as well as increasing the amount of keywords they were ranking for. The company went from a mere 83 keywords to a phenomenal 411 keywords within search engine rankings.