“Construction workers last week began to assemble a giant glass cube, which will be set like a jumbo gemstone atop Apple Computer’s upcoming flagship retail store in the underground concourse of the General Motors building in Midtown Manhattan,” AppleInsider reports. “On Thursday workers operating a crane could be seen lowering several glass panels into place in the middle of the plaza of the GM building at 767 Fifth Avenue, between 58th and 59th Street.”

AppleInsider reports, “When complete, the 32-foot glass cube will form a stunning gateway to a circular glass staircase and cylindrical elevator leading to an underground 25,000-square-foot Apple retail store.”

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Fitting that they are setting up the flagship store in at the location of the GM building. GM stole the auto industry from Ford by understanding that the market was ready to move beyond commodity. Ford would never have opened a showroom on 5th Ave – just like Dell would not today.