Made from the softest cotton blend with prints as unique and special as your little one, Wilson and Frenchy pieces are designed to spark joy. We don’t believe in special occasion dressing and keeping our clothes just for visitors – they’re designed to bring a smile to your face everyday (even if you don’t leave the house!)

Because we’ve made sure that they’ll stand up to the demands of your busy life, our range is all machine washable – yes, even our knitwear!

Designed with love by Melbourne mother of two little men, Wilson and Frenchy is a proud Australian brand with a sustainable approach. Our cut and sew range is made certified Fairtrade by women in India, so you know your purchase is an ethical one.

With a fashion design background and more than a decade working with baby brands, Liana followed her heart and took the plunge to start her own label in 2011. Wilson and Frenchy has been a family affair from the beginning. Now a busy mum of two, it’s with enormous pride that this little brand has grown to be stocked in over 250 stores and online retailers in Australia and around the world.

Each collection of ours is from the heart, and special care and thought is put into all aspects of your shopping experience with us, from the quality of our pieces down to our bespoke gold foil packaging. Nothing makes us happier than seeing your precious babies wearing Wilson and Frenchy – thank you for making us part of your parenting journey.