Paramètres facultatifs

In addition to the recommended parameters that can be passed with each event, the parameters below are defined as part of the AFInAppEventParameterName interface and can be sent as part of the event dictionary value:

Partage

Nom d’événement : af_share

Objectif

Users like to share their achievements in games on social media sites. Sharing creates brand awareness and can drive more users to download and install your app. By tracking the Share event you can understand when users are most likely to share the app with their friends.

Invitation

Nom d’événement : af_invite

Objectif

Users often invite their friends to download and install an app. Many times users want to share the app, and other times they are rewarded for inviting others. You can track invitations using the Invite event. By tracking this event you can:

Divertissement - Streaming

With the growing requirement by users for on-demand content, the streaming applications market has become very competitive. If you manage and run an on-demand content streaming app, it is recommended that you track events in the app.

With such data gathered from event tracking, you can highlight trustworthy borrowers and offer them better interest rates. Similarly, you can see who the most active lenders are and offer them lower fees. In addition, once you know what type of loans are most popular with your users, you can launch marketing campaigns that target such audiences.

Objectif

Borrowers need to fill in several forms in order to request a loan. You can track the forms that are filled by a potential borrower in order to see the drop rate. Apart from the drop rate, you can also retarget borrowers who quit one form away from completing their loan application. When you send the event, include the form name in the event name.

Objectif

Tracking the Loan Rejected event can help you understand the reasons why loans get rejected. You can see the correlation between the amount and loan period and rejection rates. You can also retarget users whose loan gets rejected and suggest them to take a smaller loan.

Objectif

Tracking the Payment event can help you mark borrowers as trustworthy. Trustworthy borrowers are those that follow their obligation to cover their loans. You can attribute borrowers to campaigns and understand which campaigns generated trustworthy borrowers. Tracking this event can also help you gather data about the minimum, maximum and average amount of payments.

Objectif

Tracking the Payment Completed event can help you highlight borrowers who follow their obligation to cover a loan. You can also re-target such borrowers and offer them lower interest fee or other promotions.

In addition, tracking this event alongside the other three booking related events can help you track successful transactions. You can track successful transactions and compare them with unsuccessful transactions. For example, you can see how many ride bookings are requested and how many ride bookings are completed or canceled.

Réservation de trajet confirmée

Objectif

The Ride Booking Confirmed event is one out of four other ride-booking related events. By tracking this event you can:

Découvrir qui sont les conducteurs les plus actifs.

Découvrir quelles destinations sont fréquentes chez les conducteurs.

Voir les prix moyen et total des trajets pour chaque conducteur.

In addition, tracking this event alongside the other three booking related events can help you better understand driver activity. You can see which drivers confirm the most ride booking requests, which drivers choose short rides as opposed to long rides etc.

Crédit utilisés

Nom d'événement : spent_credits

Objectif

The Ride Booking Completed event discussed above has an attribute called credits_earned. This attribute logs the credits that the passenger earns for each ride. The passenger can then trade these credits for vouchers and discounts. By tracking these events you can:

Voyage - Réservation d'hôtel

By tracking in-app events in your hotel booking app, you can see what campaigns and media sources bring users that actually book vacations. In addition, you can see which campaigns and media source bring the users that book the most and generate more revenue. You can attribute preferences such as hotel score, season, country and number of kids to users that come from certain media sources. In attributing user preferences to media sources, you are able to optimize campaigns in media sources by targeting user preferences.

Objectif

The Add to Wish List event indicates hotels and destinations that users wish to book. By tracking this event you can gain insight into what users want. If you know that some users are looking for specific hotels, in specific regions and of specific scores and ratings, you can target and retarget these users.