The second infographic from NBJ's Digital Disruption Guide illustrates how influencer marketing cuts through to savvy millennials who are very vocal about the importance of honesty, transparency, and authenticity

Kale is pretty much everywhere. It’s in our soups, snacks and smoothies. It’s a quinoa cohort in steamy side dishes. It’s even vying to oust romaine’s position in the Caesar salad. But prior to 2009, when Brad Gruno first ventured to his local...