Twitter AdvancedAdvanced keyword/ hashtag searching to target the right users to follow; build a community around your brand through proactive and consistent engagement; segment users into manageable marketing and communications lists; understand common Twitter abbreviations and user etiquette; insert rich media into your tweets, i.e. images, video and audio.

Instagram vs. PinterestCompare two powerful social media platforms, each with their own particular ways to capture, arrange and share images; contrast the differences between these platforms for branding, events, ecommerce and product categorisation.

Social Media HashtagsAdopt hashtags as part of your social media publishing for increased visibility; define hashtags by category and use; promote your brand, competition and event related hashtags offline to facilitate social media sharing.

Social Media StoryboardingCurate and distribute your own interactive storyboard by assembling select social media posts from other people or your own - discover an effective means of capturing the best social media stories generated around industry news, your events, or for social media campaign reporting purposes.