The PRWIRE Press Releaseshttps://2020-06-05T04:55:04ZTradie goes for ‘ultimate iso’ in new outback workwear TV Campaign via The Incubator2020-06-05T04:55:04Ztradie-goes-for-ultimate-iso-in-new-outback-workwear-tv-campaign-via-the-incubator
Some people bake sourdough, others do 5,000 piece jigsaws… but that’s not challenging enough for Tradie’s favourite brand ambassador Nick Cummins: he’s putting their Tradie Workwear range to the ultimate test during iso, by building a humungous fence.
Filmed in outback Broken Hill, the spot features Honey Badger, clad head to toe in Tradie Workwear, planting the first of 23,495 fence posts ­– with questionable success, but infinite style. Why is he building a massive fence? Who knows? Who cares? While we may never understand the enigmatic workings of the Honey Badger’s mind, one thing’s for certain: Tradie workwear is the best clothing choice for a mission this epic.
“I’m really excited for the release of our new Tradie Workwear advert,'' says Ben Goodfellow, founder of the iconic Tradie brand. “Continuing on from our last ‘no bounce’ outback spot, Nick is now demonstrating how tough our Tradie Workwear really is when working out in the elements. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite true blue, tough as nails workwear brand.”
Melbourne creative agency The Incubator was once again tasked with building on Tradie’s highly popular advertising archive. Kyran Docker, Creative Director at The Incubator said “It’s been great to be part of the ongoing evolution of this brand, and seeing the effort it takes to dig a hole.”
The 30 second spot will air on TV for the first time on 7th June 2020.
Watch it here: https://www.youtube.com/watch?v=FZ1-X8HO91Y
Client - Tradie Underwear
Tradie Founder - Ben Goodfellow
Tradie Brand Manager - Simone Hyde
Creative Agency - The Incubator
Account Director - Jeremy Walsh
Creative Director - Kyran Docker
Writer - Skye Davidson
Production Company - Plot Media
Producer - Virginia Kay
Director - Nicholas Clifford
DP - Joel Betts
Editor - Luke Dickinson
Grade/Flame - Chris Reynolds
Sound design - Dead on Sound
PR Agency - Lampoon Group
Lampoon Group CEO - Josh White
For further information and high resolution images, contact:
Jeremy Walsh
Managing DirectorThe Incubator25 Buckhurst Street
South Melbourne VIC 3205
Tel: +61 (03) 9016 7802
Mob: +61 (0)411 749 968
jeremy@theincubator.com.au
www.theincubator.com.au
Social Q Launch: the Booking System to Disrupt the Disruptor2020-06-04T03:41:06Zsocial-q-launch-the-booking-system-to-disrupt-the-disruptor
Virtual queuing and shop-by-appointment platform, Social Q, has businesses jumping for joy and shoppers jumping queues, as Australian businesses and consumers adjust to new social distancing guidelines.
Launching on 9 June 2020, Social Q is a shop/dine-by-appointment &amp; queue-management platform for retail and hospitality venues. Drawing on over 30 years of experience in the retail and tech space, Social Q has been developed by Dean Cherny, the Melbourne entrepreneur behind storePlay and Marketing Melodies.
The platform is designed to mitigate crowds queueing outside shops and restaurants and to ease some of the frustrations being felt by shoppers as a result of social distancing measures.
“Time is our most precious commodity and too valuable to be wasted waiting in queues. Social Q allows shoppers to pre-book an appointment online and skip to the front of the queue when they arrive,” says Social Q founder, Dean Cherny.
“Social Q’s virtual queuing system can improve the consumer experience to ensure customers enter a store with a positive mindset and ready to purchase,” says Cherny.
“We’ve seen how retail has evolved with the times, and this is just the next step, a merging of online and brick-and-mortar offerings. Why would you want to wait outside a shoe shop with your kids for 45 minutes, stressed about social distancing, when you could arrive at a pre-booked time and walk straight through the door?” explains Cherny. “The retailer even knows you’re looking for new school shoes before you’ve entered. It’s a reimagined shopping experience that’s about health and safety, but also bringing back joy to what has previously been quite a stressful experience.”
For consumers
Arrive at a store/restaurant/cafe and find it is at capacity? Scan the Social Q QR code in the shop window and join the virtual queue. Social Q will hold your place in the queue and send you a text message when it’s time to enter.
Pre-book appointment times online and then jump to the front of the queue when you arrive at the store. No waiting around.
Tailor the shopping experience to your needs. Book in for click &amp; collect so staff can have your package waiting at the counter when you arrive, or shop by occasion.
‘Squad Shopping’ is the latest retail trend emerging from Asia. Book out the store during off-peak times for you and your friends
For businesses
Take the frustration out of queuing to ensure your customers enter with a positive mindset and ready to purchase
Our technology, your website. Social Q offers customised branding for seamless integration into your own website
· Include specific questions at the time of the booking to make visits as streamlined as possible.
Empower your staff to manage social distancing measures
Track foot-traffic and use appointment data to optimise staffing ratios to maximise sales
Dining out in Victoria
In addition to the above benefits, diners can check-in using their mobile phone which is required for contact tracing in Victoria and some other states
For more information, visit http://socialq.net
SLICK, BIG SMOKE IDEAS, DELIVERED WITH A PRACTICAL AND STRAIGHT-TAKING COUNTRY OUTLOOK2020-06-04T00:51:59Zslick-big-smoke-ideas-delivered-with-a-practical-and-straight-taking-country-outlook
Having launched Greta Donaldson Publicity in 2002,
Greta has worked with many of Australia’s leading consumer, entertainment,
lifestyle, hospitality and retail brands, from Red Bull Australia to the
Australian Radio Network (MIX 101.1 and Gold FM), as well as big name
international brands, including Lavazza and L’Oreal.
Greta now spends much of her time between Bendigo and
Melbourne, servicing clients in both regional Victoria, including the Loddon Shire
Council,
confectionery delight Bendigo Brittle and Bendigo’s new entertainment
precinct MacKenzie
Quarters,
and the city,
including South Melbourne Market, one of Melbourne’s best, independent,
co-ed schools The Knox School in Wantirna South and not-for-profit
pancreatic cancer organisation, The Pancare Foundation, among
others.
Commuting regularly between the two cities over the past
five years, means Greta now knows the Calder Freeway as well as she knows the
national media landscape, with a well-honed road map for pitching stories the
media love and grabbing the headlines her clients are seeking.
Greta’s strengths lie in her extensive and personable
media relationships, her innate ability to know what makes a good news story
and her nimble,
strategic and empathetic approach to understanding the communication needs
of her clients, whether they be small,
family-run businesses, large multinationals, or regional organisations.
News producer of Network Ten’s The
Project, Christie Kerr, sums up Greta’s greatest assets. “Now based in Bendigo, Greta brings the best of the city
and the country to the table… slick, big smoke ideas delivered with a practical
and straight-talking country outlook,” she says. “She’s
well connected in media circles, both in Victoria and nationally, and her work
ethic and attention to detail is second to none.”
Sam
Cavanagh, creative director of On Demand Audio at Southern Cross Austereo,
agrees. “Having worked in media
for 20 years, I’ve probably been pitched by every publicist in town. I can
confidently say that Greta is one of the best.
She is personal, professional, and always able to help her clients stay
top of mind with a clever idea.”
Greta
says moving back to Bendigo, which was only meant to be temporary, “has taught
me you can do PR from anywhere and do it well.” “I
was only meant to stay in Bendigo for a few months but I fell back in love with
the place,” she says. It’s less hectic and frenetic and greener and I love the
freedom I have to move between Melbourne and Bendigo and regional Victoria.”
Born in Cohuna and raised in Bendigo, Greta says
being based in one of Victoria’s most vibrant regional cities, less than two
hours from Melbourne, means she gets the opportunity to work on both big-name
national brands, as well as regional businesses.
“I love having the opportunity to work with a diverse
range of clients and bring their stories to the attention of their local communities
as well as the national media. Despite being in the PR business for two
decades, it’s still a great thrill when you secure widespread media attention
for a client, no matter how big or small, who has a good story to share.”
LUXE LOVE Collection by WRAPDRIVE2020-06-03T06:34:02Zluxe-love-collection-by-wrapdrive-1
FOR IMMEDIATE RELEASE
3rd June 2020
Melbourne, Australia: We are currently living through a period of time that is unlike any other. Since the onset of COVID-19 many fashion houses have cancelled orders, reduced production, laid off staff, and sadly; many have closed. The lockdown means that more people are spending more time at home and obviously wearing casual clothing, but the virus also means that people are more focused on their health, and the demand for active wear continues to rise.
As trends shift toward comfort driven styles, Luxe Love active wear is more popular than ever – even for non-athletes gravitating to athletic wear which is naturally more comfortable than suits, buttoned shirts, and even jeans.
WRAPDRIVE’s Luxe Love founders have combine a common interest of health and wellbeing to bring their customers a fusion of durable fitness clothing for all body shapes. From the drawing board to your wardrobe, Luxe Love sources the finest active wear fabrics and manufactures from scratch; in order to make your workout session comfortable, reduce perspiration, and enable to you move effortlessly, whatever your level of fitness.
Founded in 2019, their range has rapidly expanded to include performance wear which is tailored to suit all categories of fitness and healthy living. Luxe Love creates functional, stylish, high performance leisurewear that inspires women of all shapes and sizes to move with confidence and comfort.
Their feminine designs focus on flattering cuts and superior support so you can enjoy wearing Luxe Love creations during and after workout sessions. Taking you from the gym to the school drop off, the grocery store, or coffee with a friend, and why not the office?
The Aussie lifestyle is amazing… beaches, parks, mountains… and naturally we want to get out there and enjoy them. With this vision in mind, Luxe Love has created the perfect blend of premium active wear and ultra-comfort.
At last, affordable, high-end Australian made active wear is now available in all shapes and sizes.
About WRAPDRIVE (www.wrapdrive.com.au)
Our vision is to create versatile performance apparel, with great attention to detail and eye for good quality, that helps one to reach their peak in the gym, on the running track, or any endeavour life throws. Being driven by fitness, we are, or now it is safe to say we were, working professionals having over a decade of experience in Accounting, public relations, retail. We spend a lot of time in the gym, out running, and climbing mountains during vacations.
Stepping into this world of fitness, we are excited and motivated to help each one of us to be the best version of ourselves.
We are wrapped with dedication towards creating a culture of fitness with style. So, to all those who are looking for an answer or excuse to be in the gym or outdoor running, lifting, climbing we are here for you and wants to be the part which will propel you into the world of fitness and new milestones.
For any media enquiries please contact WRAPDRIVE:
Vipin KC
Head of Communications, WRAPDRIVE
vkc@wrapdrive.com.au
0410 089 363
Research Identifies a Concerning Rise in Anti-Asian Racism in Australia since the Coronavirus Pandemic2020-06-01T23:37:05Zresearch-identifies-a-concerning-rise-in-anti-asian-racism-in-australia-since-the-coronavirus-pandemic-1
Since January 2020, there has been an increase in incidents of anti-Chinese and Asian racism as the COVID-19 pandemic has taken hold in Australia. Some of these incidents have been reported to the police or featured on Australian news, but a large proportion are going unreported. Online data provider, SEMrush conducted research to look into this concerning trend and how Australians are reacting, and identified where victims are going for the support they need online and what the reaction is on social media.
Reporting Anti-Asian Racism
Due to anti-Asian racial incidents going unreported, Erin Chew, an activist and writer for www.beingasianaustralian.net set up a reporting mechanism via SurveyMonkey for Asian Australians to report racism towards them since COVID-19 started. SEMrush identified that there have been over 15,300 visits to this research site in April alone. Erin is involved with the advocacy network the www.asianaustralianalliance.net to stamp out anti-Asian racism.
"We launched the survey on April 2nd of this year, and we are at around 380 reports of COVID-19 related racism in Australia. Some of the key results include: 65% of respondents identified themselves as female, 40% of incidents occurred on a public street or pavement, and 60% of the incidents were in the form of racial slurs or name-calling. We encourage all Asians/Asian Australians to record their experience on our incident report because reporting is one of the ways that we can bring more awareness to this issue," said reporter at Being Asian Australian, Ms Chew.
Google Searches Relating to Asian Racism
SEMrush analysed the Google searches relating to anti-Asian racism from February to April 2020 and found that there had been significant increases in people looking online for answers regarding racism towards people of Asian appearance.
Keyword searches
Feb to Mar growth
Mar to April growth
Chinese racism
60%
81%
racism against Chinese
50%
0%
racism against Asians
191%
-19%
hate crime Australia
27%
50%
what is a hate crime
91%
-33%
racism towards Asians
240%
-18%
racism towards Chinese
22%
27%
Asian hate crime
800%
56%
anti-Chinese racism
0%
120%
report racism
40%
29%
Asian abused
75%
0%
Australia racism Asian
800%
-22%
Abuse of Chinese
250%
0%
Chinese racism in Australia
0%
133%
racism against Chinese in Australia
-33%
100%
Chinese hate crime
NA
250%
Racism Chinese Australia
-67%
300%
Asian teen abused
100%
-50%
racism against Asians in Australia
100%
100%
how to report racism
100%
50%
report racism NSW
100%
0%
Comparing the States
It seems the anti-Asian racism situation may be worse in both New South Wales and Victoria, which saw higher Google search volumes than other states and territories.
1. In Victoria, Chinese racism saw a rise in Google searches by 600% from February to March.
2. In Victoria, Asian hate crime Google searches rose by 200% from February to March.
3. In New South Wales, anti-Chinese racism saw a rise in Google searches of 600% from March to April.
4. In Queensland, Chinese racism saw a rise in searches of 129% from March to April.
5. In South Australia, Chinese racism saw a rise in searches of 200% from March to April.
Examples of racism
On just the second day of lockdown in Australia, Peter Vo and his elderly mother went to Coles in Broadmeadow, Victoria to buy essential supplies, but they were bullied and forced to leave because of their Asian heritage. Despite being of Philippino origin, they were still targeted and were told not to come back. Now they are living in fear.
“It doesn’t matter about your skin colour or how you look - at the end of the day humans should all be treated with equality,” said Mr Vo.
Peter relies on the National Disability Scheme and is disgusted with the levels of racism in Australia - a place he calls home. He left the Philippines when he was just six years of age for a better education but feels it has gone backwards. Peter said his only way to report the incident was by turning to the internet.
Chief Strategy Officer at SEMrush, Eugene Levin says the data insights highlight how people’s first point of action is to turn to Google online searches.
“The recent rise in anti-Chinese sentiment is driving a marked escalation in racial abuse against Asian Australians, but rather than report incidents to the police many are searching online for support and posting their experiences to social media,” said Mr Levin.
COVID Anti-Asian Racism Tone on Twitter
Many victims of COVID anti-Asian racism haven’t reported these incidents to the police, but have used their experiences to speak out by posting about their experiences on social media. SEMrush looked at the Twitter sentiment from 19 Apr 2020 to 19 May 2020.
1. Negative = 97.22%
2. Positive = 2.78%
3. Neutral = 0.00%
Methodology: SEMrush analysed Google Search trends and Twitter sentiment from February to April 2020.
About SEMrush:
SEMrush is a trusted data provider whose data on search volume, correlations, web traffic and digital trends is used by the biggest media outlets around the world. Comprised of over 30 tools and collecting search data for 140 countries, SEMrush provides statistics that can enhance any data-driven piece with more up-to-date information and accurate data. Media clients recognise SEMrush for excellence in execution, global outreach and a thorough understanding of their needs. Our analytics and research capabilities are crucial when it comes to the ability to react to hot topics. Our ability to transform the data into valuable insights enables us to work with media outlets on a continuing basis.
Mirage Haven Debuts Luxury Collection of Designer Cushions2020-06-01T04:31:49Zmirage-haven-debuts-luxury-collection-of-designer-cushions
GOLD COAST | Breathing new life into the Australian aesthetic in coastal interiors, Mirage Haven launches its very first series of beautifully designed and crafted luxe cushions.
Plush velluto, crisp cotton, and silver-woven jute make for fresh combinations. Block patterns in soothing naturals, bold indigo, and neutral whites create arresting visuals but calm the overall mood. The collection’s easy-to-mix- and-layer-on patterns and colours augment the series’ sensible balance of classic style, high-end quality, and reasonable pricing, all emblematic of Mirage Haven’s approach to practical luxury.
The debut line is an inspired result of valuable experience in the creative process by designer Junie Lin, Mirage Haven’s Founder and Creative Director. She notes, “Cushion styling should be effortless and mood-invoking. I created this collection in quintessential classic style in pairing with Australia's iconic, casual approach to home décor. Designing this line is a fresh representation of my personal style. I want my creations not only to be accessible but to also present beautifully in any home."
The joy of living in beautiful homes suffused with its own individualistic style is a need Junie Lin wishes to share. She takes pride in designs that stand the test of trends and reflect sterling quality by prime craftsmanship. The debut collection echoes this artistic ethos and so merits consideration as sound investment in soft furnishings.
The Mirage Haven brand marks the second introduction to Junie's home furnishings brand and the first in the wholesale retail category. It is all about premium home accessories designed to blend harmoniously with most spatial arrangements and home environments.
Of the debut collection, Junie says, “We’ve infused classic patterns and styles throughout the collection, merging urban and coastal looks to create a covetable collection that works across all design influences."
This coming-out collection launches with five distinct patterns, each in different colourways, all designed to mix or make a statement on their own:
AGERY –Richly textured plain velutto cohesively pulls your range of prints and patterns together toward a lovely, cohesive style.
BADEN – Clean lines and stunning two-tone blocking contrasts packs a contemporary punch.
CALDER –Slubbed cotton, smooth velvet, and natural linen mix to achieve a laid-back modern appeal.
DARLEY – Embossed stitched patterns on plush velvet provides dimension and visual texture to cushion arrangements.
EASTWOOD – Geometric lines and silver-threaded natural fabric combine to imbue a handsome take on the modern-casual look.
FLYNN – Plus velvets and natural khaki in soft velvets and crisp linens provide a gorgeous visual and tactile mix.
Take a look at the 60-piece debut collection at Mirage Haven’s website. New colours and designs are on the drawing board.
To learn more about the collection, visit Mirage Haven's website at www.miragehaven.com.au. Join the conversation on social media with @miragehaven.
Browse the lookbook at: https://bit.ly/3gHUP4s
ABOUT MIRAGE HAVEN
Mirage Haven is a premier specialty retailer and wholesaler of soft furnishings. Stellar fabrics, versatile designs, and exceptional sewing techniques provide function and comfort with a profound sense of grace and glamour.
Mirage Haven’s mix-and-match collection transcends trends and styles beautifully. Bold and nuanced colour stories, hushed or vibrant patterns, and traditional compositions marry superlatively well across collections to allow arrangements to speak of new concepts.
Their time-honored vision: to create classic, upscale and memorable soft furnishings of exceptional value.
ABOUT JUNIE LIN
Junie, founder and creative director Mirage Haven, is owner of a popular online shopping destination, Hamptons Home on the Gold Coast, Australia.
Her long experience of owning one of Australia’s premiere online retail stores has given her a unique perspective on the type of home furnishings people actually want in their homes.
Bringing the same aesthetic to her product designs for Mirage Haven, Junie’s line of cushions epitomizes crisp, pared down, and sophisticated edges integrated with timeless design elements such as quatrefoils, clean lines, and circular motifs.
Junie was nominated as one of the finalists for the 2019 Ausmumprenuer Awards in the retail category.
CONTACT
Junie Lin
Email: hello@miragehaven.com.au
www.miragehaven.com.au
www.facebook.com/miragehaven
www.instagram.com/miragehaven
How to identify best online apps for furniture and household items2020-05-30T19:31:14Zhow-to-identify-best-online-apps-for-furniture-and-household-items
Technological advancements across the world today have changed how everything is done. Unlike previously where people had to go queue or visit showrooms to get furniture and other household items that best suits their needs, today, people can access all these by just a click of a button, thanks to online apps. These apps have made things easy for shoppers, as they bring convenience and saves time, apart from making the whole experience cheap. But how do you know if the online app is best for you needs? We look at some of the things that can help you identify the best online apps for furniture and household items.
Cost of what you want to buy
Each of the online apps that allow people to sell furniture and other household items has their own prices, and in most cases, the prices differ from one app to another. This means that before selecting the one to buy from, you have to shop around to find one that offers value for money. This can be regarding how much the items are sold on the particular platform you want to buy from. You can find real cheap products on sites such as the www.hqlinen.com, and yet these products are of good quality.
Quality of the products
Don’t let the low prices displayed on some of the apps dupe you. You should never sacrifice the quality of your furniture or any other household items simply because it is quite cheap. Before you settle on any online shopping app, you need to be sure that the products sold on it are of high quality, and that they can serve you in the way you really want. Note that online apps can help you save money, but if chosen wrongly, you might end up losing much more regarding quality.
Features of the app
Whether you intend to buy bedsheets and pillows for your bed or kitchenware, you need to get an app that makes it easy for you to place the order. The app should also make it easy for the buyer to navigate through the various items, reading the product descriptions of each one of them. There are times when individuals buy items using some of the apps, only to be disappointed later.
Does the app have annoying ads?
Perhaps this is another critical consideration when selecting an online app to buy your stuff. Many app developers have the intention to make money. And to make their dreams a reality, they tend to stuff the app with ads, where advertisers pay the developer to reach a large audience. But as a buyer, how will you benefit from the ads if they are not customized to suit your needs? Some of the ads are so inappropriate that one would rather avoid the app altogether.
Choose a mobile app for your online shopping that is both simple to use as well as cheap to maintain. Apps can take a lot of memory space on your smartphone, and this can slow down the operation speed of the phone. For this reason, it is always prudent to be keen on the type of app you want to install on your phone.
Melbourne buyers advocate, Buyer Marketing, sees a surge in listings as public auction ban is lifted2020-05-29T03:58:18Zmelbourne-buyers-advocate-buyer-marketing-sees-a-surge-in-listings-as-public-auction-ban-is-lifted
Friday, May, 29; 2020, Melbourne - Buyer Marketing, Melbourne's most experienced buyer advocates, are thrilled to report a surge in listings as a result of the recent lift on restrictions to public auctions.
As of Wednesday, the 13th of May 2020, public auction bans were lifted in Melbourne, following a seven-week freeze that was enforced by the state to reduce public contact and minimise the spread of COVID-19.
Following a drop in cases, real estate activities have been able to recommence seeing public auctions now open once more and positive signs suggesting that citizens are ready to go back to normal and proceed with real estate purchase plans that had been halted as a result of the restrictions.
While the public auction ban has been lifted, there are still restrictions in place that property buyers must be aware of. Most impactful of the restrictions is the attendee limit. At all public auctions, for the time being, only ten potential buyers are allowed to attend. Then, in addition, agents and vendors can be present.
Open For Inspections have also recommenced in Melbourne with the same ten-person limit of potential buyers allowed on-site at one time.
Melbourne buyers advocates can help property buyers by acting on their behalf in cases where attendee limits may be reached.
Following the ban lift on the 13th of May, there was an immediate surge in vendor activity, with roughly 1500 properties listed on realestate.com.au immediately after the announcement in Victoria.
Reviewing results of public auctions reported by the Real Estate Institute of Victoria (REIV), buyer advocates, Buyer Marketing, found that the first three weekends in May saw more than 287 auctions.
Of those auctions, 106 properties were sold, 51 of those were passed in, 17 were sold on a vendor bid, and 82 properties were sold before the auction took place.
Considering the first two weekends were still under the public auction ban, there is a strong indicator that these numbers should surge high come June.
In more great news, buyers advocate, Buyer Marketing, has seen competition stay strong throughout Melbourne. Good properties remain in high demand, with great buyer competition. Meaning, this pandemic should see very little impact to home values.
About Buyer Marketing
Buyer Marketing is Melbourne's most experienced buyer advocates, working with property buyers, offering buyer advocate services that assist property buyers in finding, negotiating and securing the right property at the right price.
The property sector is ever-moving and ever-evolving. Understanding the ebbs and flows of this market requires a continual finger on the pulse, a learned ability to spot great deals, understand the challenges of the market and know what concessions to ask for.
Most property buyers simply want to buy a new home or an investment property, and they don't have the time to become experts on the property market. For that reason, buyer advocates are critical in getting the best information, advice and support, filling the gaps in knowledge so that property buyers waste no time, energy and money.
For buyer advocates in Melbourne, property buyers need Buyer Marketing.
The Greenwall Company introduce new greening options2020-05-28T01:12:31Zthe-greenwall-company-introduce-new-greening-optionsThe Greenwall Company have been reclaiming the built environment by clothing building facades and indoor spaces for over 30 years. Their signature and patented soilless modular installations can be seen across Australia, with locations including the award-winning Origin Energy head office in Melbourne and the famous Qantas First Class Lounge at Sydney&rsquo;s International Airport. Following testing and successful installation, The Greenwall Company is releasing their new checkerboard walls, cacti/tree planters and bespoke pot-free outdoor planters.
Mark Paul, Horticulturist and founder of The Greenwall Company says, &ldquo;We&rsquo;re excited to officially launch the new design options as I feel they will provide real solutions for those looking to green their homes or commercial space. These new designs are really for people or businesses who don&rsquo;t have the standard blank concrete wall to work with, are looking for something standout or simply have an awkward space or lack of it.
&ldquo;All of our installations, big or small, are planted with our patented soilless media which is made from 94% recycled expanded plastics that would otherwise be destined for Australian landfill. The formulation is so much lighter than soil, even when wet, greatly reducing the structural load and need to reinforce the surface they are being applied to is removed, making life easier, cheaper and environmentally friendly for the client,&rdquo; said Mark.
The Greenwall Company now offer the following designs for residential or commercial installation. All designs are bespoke and created by The Greenwall Company team:
Standard Greenwalls: A soil-less vertical garden grown on the surface of a built structure designed to replicate the growing conditions found in nature. Pre-planted modular panels are installed to create a living skin with unlimited design opportunities. Standard size is 2m x 1m, however they can also be custom built to any size.
Pseudo Greenwalls: The pseudo greenwall system works on the basic principles of a true greenwall, but with cost advantages. Pockets of inorganic media are used to grow individual plants, as opposed to full panels that support a mass of individual plants. In time, these pockets grow to form a full canopy across the space they are on.
Checkerboard Greenwalls: A pattern of greenwall panels arranged in a checkerboard layout, nominal panel size is 620mm x 600mm. This greenwall panel can halve the amount of greenwall surface area. Thus, the cost is also proportionately reduced. This style of greenwall is a creative/colourful adaption of a greenwall.
Blade Greenwalls: This is a small slice of greenwall nominally, 200mm x 200mm x 2000mm. This size of greenwall is malleable enough to incorporate green strips within the facade of an existing building. A blade instantly greens a small area adding colour and life to the smallest of spaces
EcoPillow Planters: Pre-planted lightweight gabions in bespoke sizes and shapes depending on the area available. Sizes range from the &ldquo;Coffin&rdquo; which is 2m x 0.5m x 0.5m, or a cube which is 1m x 0.5m x 0.5m or 1m x 1m x 1m. Perfect for use on balconies, outdoor entertaining spaces and can be easily moved if needed, as they are significantly lighter than a pot full of soil.
Greenroofs: Modular in design, the EcoPillow is a pre-grown living roof that offers all the proven benefits of a greenroof while radically reducing risk and cost of the roofing structure. As a pre-grown and fully encased product, the EcoPillow is lightweight, has built-in irritation which reduces the risks from extreme weather conditions, wind scour or rain erosion. These can be planted across the full area, or only planted initially with 50% coverage, again reducing costs but allowing growth to cover the entire space.
All of The Greenwall Company&rsquo;s greening options provide benefits beyond their aesthetic appeal, including reducing the urban heat island effect, improving air quality and general wellbeing of those around them. In Australia, there are over 6,000 species that can be colonised on both rocks (lithophytes) and on trees (epiphytes).
www.greenwall.com.au
Melbourne's leading Family Lawyer, Marc Testart, wins the 2020 Three Best Rated Award2020-05-26T06:22:54Zmelbourne-s-leading-family-lawyer-marc-testart-wins-the-2020-three-best-rated-award
Melbourne 26/05/2020 - Marc Testart, one of the most preferred and top-rated family lawyers in Melbourne, has recently won the prestigious 2020 Three Best Rated® Award. As a barrister and Solicitor of family law, Marc is a strong advocate of alternative dispute resolution and an expert in finding solutions that bring peace to the clients. He is one of the go-to family lawyers for many people in Melbourne. All aspects of his practice are put to analysis and evaluation using a 50-point inspection by Three Best Rated and recognized him as one of the best family lawyers.
Following his experience as a barrister in trial advocacy, Marc established Testart Family Lawyers in 2013. Marc started the family lawyers firm after seeing most of his clients ending up at court, which is stressful, expensive, and time-consuming. He knew there must be a better way to deal with the familial disputes. He says, being able to help his clients resolve their disputes without having to go to court, as his best achievement in the field. And when his clients do have to go to court, he and his team have a wealth of experience to guide them through the process.
Marc points out that family lawyers deal with complex and powerful human emotions. It is an inherently stressful experience to be in dispute over your children and your financial future. Family law is a high-stakes area of the law, and every case is important. Family lawyers need to be compassionate, able to think laterally and be able to improvise when under pressure. He further says, "The earlier you engage a family lawyer in the separation process, the better the outcome is likely to be."
Marc feels honoured to be listed on Three Best Rated®. He considers being able to help his clients and to earn their trust is highly rewarding. Marc is the principal family lawyer at his firm. He continues to offer his legal support to the people of Melbourne through Testart Family Lawyers.
Experts warn: don’t forget your pet as lockdown lifts2020-05-22T03:53:06Zexperts-warn-don-t-forget-your-pet-as-lockdown-lifts
Pet owners are being urged to plan ahead for their pets as they return to the office after the lifting of lockdown restrictions.
Cats and dogs around Australia are likely to face a stressful adjustment period as pet owners venture back to work and school over the next few months.
Pet adoption numbers have skyrocketed since the coronavirus pandemic resulted in Australia-wide lockdown restrictions. This adds concerns that new pet owners may not know how to include their adopted furry friend into a post-lockdown lifestyle.
Pawshake, often described as the Airbnb for pet sitting, is encouraging Aussie pet owners to factor their pet into their post-lockdown plans.
‘Our pets have loved having us at home and the additional time we have been spending with them,’ says Tanguy Peers, co-founder of Pawshake, ‘but we will need to ease them back into our regular routines properly or else they could develop behavioural issues. This can lead to undesirable behaviours like chewing and barking or separation anxiety.’
‘It’s important that pet owners set aside some extra time to continue to exercise, play and bond with their pets.’
To encourage pet owners to continue to spend time with their pets, Pawshake has launched a free 7-Day Challenge to help pet owners ease their cat or dog into the next phase with a fun and healthy routine.
The 7-Day Challenge includes games, training lessons and handy tips to help humans and pets adjust to post-lockdown life and keep them physically and mentally challenged.
Each day’s challenge arrives straight in your inbox and can be done from the comfort of home, using everyday items from around the house. Most of the challenges take less than ten minutes to complete.
The 7-Day Challenge has been created by Pawshake dog and cat experts, and is designed to be fun and healthy for pets. Highlights include building giant box castles and slow feeders for your cat, to homemade treats and teaching your dog to help around the house by closing drawers.
Humans will benefit, too, with each challenge designed to celebrate the daily joy that can be found from spending quality time with your pet. The Pawshake 7-Day Challenge can be joined for free here.
For further information or quotes, please contact
Pawshake Marketing Manager: sharon@pawshake.com
Australian Community Manager: jessica@pawshake.com
7-Day Challenge: https://mailchi.mp/pawshake/7-day-challenge
https://www.pawshake.com.au/
Afford Supports Inclusivity on Global Accessibility Awareness Day (21 May)2020-05-21T04:05:07Zafford-supports-inclusivity-on-global-accessibility-awareness-day-21-mayInclusive technology helps Courtney reach her study goal with support from AffordAfford TeleCare is a virtual, contact-free solution to connect people living with disability with allied health professionals for essential wellbeing supportAfford champions inclusive communities across its disability services Global Accessibility Awareness Day (Thursday, 21st May 2020) calls the wider community to consider inclusive digital access for people with disability. Afford (The Australian Foundation for Disability) is a leading not-for-profit disability provider that champions inclusivity in the delivery of all its services – on-site and online. Sixteen-year-old Courtney lives with her mum in Biggera Waters in Queensland’s south. For Courtney, her dual diagnosis of cerebral palsy and intellectual disability makes reading and understanding written words difficult. Breaking down words into syllables and decoding the sounds of letters can cause daily frustration. Despite this, Courtney is determined to achieve her goal of studying childcare education at TAFE. In August 2019, Afford’s Allied Health team connected Courtney with a Queensland speech pathologist. Over the months, speech pathology has supported Courtney to develop her literacy skills. She now has the confidence to write letters to her mum and read her driver learners manual with some support. Working towards her goal of completing her childcare studies, speech pathology supports Courtney for spelling, reading and comprehension. With speech pathology support, a trial of assistive technology, known as the Orcam, was organised to help Courtney understand printed and online texts. Orcam is a micro-computer that reads text aloud. Courtney can attach the Orcam to the side of her glasses. To use the device, Courtney looks at the page and runs her finger under words she wants read. Orcam recognises her fingernail, takes a photo of the text above and reads it aloud. In support of inclusiveness for people with disability across the country, Afford has established Afford TeleCare. The initiative delivers disability supports to individuals across Australia via an innovative, contact-free and virtual solution. Via Afford TeleCare, individuals benefit from continued access to essential care from allied health professionals for overall health and mental wellbeing. Afford TeleCare connects individuals to professionals across a range of services including, but not limited to, psychology, occupational therapy, emotional regulations, and speech pathology on a virtual platform to develop routines and explore meaningful activities during isolation. “Afford TeleCare changes the way disability supports are delivered. The virtual platform gives people access to regular allied health supports from the comfort of their home. Afford uses various forms of technology to provide remote, contact-free care so that individuals receive continued health management throughout the current isolation and social distancing measures,” said Afford CEO, Steven Herald. Afford TeleCare is available for existing and new clients who wish to access these services. Afford is committed to developing new methods of delivering disability supports so that every person living with disability can achieve their goals and feel assisted during COVID-19 under the NDIS. Watch this video to find out more about Afford TeleCare: https://www.youtube.com/watch?v=LGs6bZcZlhg. Afford is a registered charity and has been operating in Australia for 68 years, providing a range of disability supports to thousands of people every day. As one of Australia’s longest-serving not-for-profit disability organisations, Afford supports individuals to achieve their goals for work, home and life under the NDIS. More information:Afford TeleCare - email telecare@afford.com.au or call1300 379 308. Afford - visit www.afford.com.au or call 1300 233 673. END Media Contact: Maria Crema: Crema PR m 0402 239 929 e maria@cremapr.com.au About Afford - www.afford.com.auThe Australian Foundation for Disability is a registered charity providing disability services to thousands of people across Australia. The supports provided by Afford include Shared Living; Overnight Respite; Social and Community Programs; Transition to Work Programs; Transition to Retirement Programs; Carer Support; Disability Employment Services; Supported Employment; Allied Health Support, Support Coordination and Supported Holidays.Afford Jamisontown Day Program Brings Much-Loved Activities to Life On-Site for Stimulation and Enjoyment2020-05-20T00:53:07Zafford-jamisontown-day-program-brings-much-loved-activities-to-life-on-site-for-stimulation-and-enjoymentCommunity access restrictions across the country have challenged many disability providers to adapt the delivery of supports. Faced with more time on-site, disability services like Afford's Jamisontown Day Program in the Penrith region, are taking a fresh approach to supports. The site is incorporating new, meaningful, and stimulating experiences for all who access the service during isolation. Afford (The Australian Foundation for Disability) is a leading disability provider that has successfully adapted to the change in operating environments by establishing new initiatives to ensure continuity of disability supports for all Australians. The organisation credits much of its success to frontline staff. Afford go above and beyond to provide individualised supports on-site to engage clients in meaningful activities during isolation. Team Leader, Leonie Pearson, and her team at Jamisontown Day Program, led by Lisa Chantler, have worked hard to replicate many popular outings and activities at their day program. Activities incorporate skill development, as well as entertainment and fun for continued client engagement. “Visiting the library was a weekly excursion for our clients before COVID-19 restrictions came into effect. Activities that encourage literacy and mental stimulation support client development and wellbeing, so we created an outdoor reading area on-site. We read books just like we're at the library,” said Leonie Pearson, Team Leader at Jamisontown Day Program. Before COVID-19 restrictions, Jamisontown clients enjoyed a weekly sailing program as well as lunch outings to the local pub or club. Leonie and Lisa brought these much-loved experiences to life on-site for all to enjoy in the comfort of their day program. “Going out for lunch is a cherished experience for our clients. They can engage with others and practice skills for everyday life. They build their confidence by ordering food for lunch and paying for it with their own money,” Leonie explained. “To replicate the eating out experience on-site, we transformed our Afford van into a temporary food truck with a menu and tickets for customer orders. Clients developed their communication skills and were excited to participate.” Leonie and Lisa integrate a variety of engaging activities on-site for Jamisontown Day Program clients, including cruise days, a pen-pal club, sensory gardening and treasure hunts. All activities support skills development and help clients maintain a happy and healthy mindset. Afford has also established Afford TeleCare to deliver disability supports to individuals across Australia via an innovative, contact-free and virtual solution. Via Afford TeleCare, individuals benefit from continued access to essential care from allied health professionals for overall health and mental wellbeing. Afford TeleCare connects individuals to professionals across a range of services including, but not limited to, psychology, occupational therapy, emotional regulations, and speech pathology on a virtual platform to develop routines and explore meaningful activities during isolation. “Afford TeleCare changes the way disability supports are delivered. The virtual platform gives people access to regular allied health supports from the comfort of their home. Afford uses various forms of technology to provide remote, contact-free care so that individuals receive continued health management throughout the current isolation and social distancing measures,” said Afford CEO, Steven Herald. Afford TeleCare is available for existing and new clients who wish to access these services. Afford is committed to developing new methods of delivering disability supports so that every person living with disability has the opportunity to achieve their goals and feel assisted during COVID-19 under the NDIS. Watch this video to find out more about Afford TeleCare: https://www.youtube.com/watch?v=LGs6bZcZlhg. Afford is a registered charity and has been operating in Australia for 68 years, providing a range of disability supports to thousands of people every day. As one of Australia’s longest-serving not-for-profit disability organisations, Afford supports individuals to achieve their goals for work, home and life under the NDIS. More information:Afford TeleCare - email telecare@afford.com.au or call1300 379 308. Afford - visit www.afford.com.au or call 1300 233 673. END Media Contact: Maria Crema: Crema PR m 0402 239 929 e maria@cremapr.com.au About Afford - www.afford.com.auThe Australian Foundation for Disability is a registered charity providing disability services to thousands of people across Australia. The supports provided by Afford include Shared Living; Overnight Respite; Social and Community Programs; Transition to Work Programs; Transition to Retirement Programs; Carer Support; Disability Employment Services; Supported Employment; Allied Health Support, Support Coordination and Supported Holidays.Afford Enriches the Lives of Oran Park Locals Living with Disability2020-05-20T00:39:59Zafford-enriches-the-lives-of-oran-park-locals-living-with-disabilityOran Park locals living with disability are engaging in meaningful and enriching life experiences during isolation thanks to one-to-one support from Afford (The Australian Foundation for Disability). For the past three years, the staff at Afford’s Oran Park Day Program have supported Mathew to get involved in the things he loves, such as going to the gym and immersing in nature. Adapting to COVID-19 restrictions, Afford worked with Mathew to change his previous day program based supports, to individualised one-to-one support from an Afford Lifestyle Assistant. With assistance, Mathew recently visited Mount Annan Botanical Gardens. The outing combined one of his much-loved interests and provided personalised social interaction for a healthy mindset. “I love going out into nature and enjoying some sun rays,” said Mathew. Krystan also benefits from one-to-one support from Afford. At home, she explores her creativity through art projects. Her Afford lifestyle assistant encourages her to keep up an exercise routine to stay active and healthy. During one-to-one support, Krystan is progressing her numeracy and literacy skills. Gaining confidence in using numbers and letters for everyday life is an NDIS goal for Krystan. With her support person, she completes addition and subtraction worksheets and plays fun maths games. Through books, they read for entertainment and explore new places, people, and cultures of the world. “Recent world events have meant that we have to adapt to different ways of delivering disability supports. With one-to-one in-home supports, our clients can continue to work towards their goals, even while isolation measures are in place,” said Antoinette Imbruglia, Team Leader at Oran Park Day Program. With individualised support from Afford’s Oran Park Day Program staff, people living with disability in the local community can develop their skills engage in activities they love and live life their way. Afford is a registered charity and has been operating in Australia for 68 years, providing a range of disability supports to thousands of people every day. As one of Australia’s longest-serving not-for-profit disability organisations, Afford goes above and beyond traditional service offerings to adapt to new operating environments to support individuals achieve their goals for work, home and life under the NDIS. For more information visit www.afford.com.au or call 1300 233 673. ENDS Media Contact: Maria Crema: Crema PR m 0402 239 929 e maria@cremapr.com.au About Afford - www.afford.com.auThe Australian Foundation for Disability is a registered charity providing disability services to thousands of people across Australia. The supports provided by Afford include Shared Living; Overnight Respite; Social and Community Programs; Transition to Work Programs; Transition to Retirement Programs; Carer Support; Disability Employment Services; Supported Employment; Allied Health Support, Support Coordination and Supported Holidays. Mirage Haven To Debut Its Premiere Opulent Cushion Collection on 30 May2020-05-19T05:45:38Zmirage-haven-to-debut-its-premiere-opulent-cushion-collection-on-30-may
BRISBANE | Australia-based designer/entrepreneur Junie Lin is set to debut Mirage Haven, a premium soft furnishings online retail destination on 30 May. Open to both retail and wholesale, the premiere Mirage Haven collection boasts a 60-piece luxury cushion collection nuanced with stylish and authentic interpretations from her design viewpoint.
Expect opulent fabrics, gorgeous patterns, and sumptuous textures to be emblematic of all their impeccably designed cushions. The first range of collections feature easy-to-mix and layer-on colours and patterns. A sensible balance of style, quality, and price also imbue Mirage Have’s line with pragmatic luxury.
“Cushion styling should be effortless and mood-invoking. We created this collection in quintessential classic style, along with Australia's iconic, casual approach to home décor,” said Junie Lin, Founder and Creative Director. “Designing this line is a fresh representation of my personal style. I want my creations not only to be accessible but to also present beautifully in any home."
The joy of living in beautiful homes suffused with its own individualistic style is a need Junie Lin wishes to share. Out of that creative need, Mirage Haven was born. The opportunities to create alluring ambiences motivate the company to offer premium home accessories that blend harmoniously with most spatial arrangements and home environments.
The Mirage Haven brand marks the second introduction to Junie's home furnishings brand and the first in the wholesale retail category.
Of the debut collection, Junie says, “We’ve infused classic patterns and styles throughout the collection, merging urban and coastal looks to create a covetable collection that works across all design influences."
This coming-out collection launches with five distinct patterns, each in different colourways, all designed to mix or make a statement on their own:
AGERY –Richly textured plain velutto cohesively pulls your range of prints and patterns together toward a lovely, cohesive style.
BADEN – Clean lines and stunning two-tone blocking contrasts packs a contemporary punch.
CALDER –Slubbed cotton, smooth velvet, and natural linen mix to achieve a laid-back modern appeal.
DARLEY – Embossed stitched patterns on plush velvet provides dimension and visual texture to cushion arrangements.
EASTWOOD – Geometric lines and silver-threaded natural fabric combine to imbue a handsome take on the modern-casual look.
FLYNN – Dark rich velvets and natural khaki in soft velvets and crisp linens provide a gorgeous visual and tactile mix.
To learn more about the collection, visit Mirage Haven's website at www.miragehaven.com.au.
Join the conversation on social media @miragehaven.
Or browse the lookbook at:
https://issuu.com/miragehaven/docs/mirage_haven_debut_lookbook
ABOUT MIRAGE HAVEN
Mirage Haven is a premier specialty retailer and wholesaler of soft furnishings. Stellar fabrics, versatile designs, and exceptional sewing techniques provide function and comfort with a profound sense of grace and glamour.
Mirage Haven’s mix-and-match collection transcends trends and styles beautifully. Bold and nuanced colour stories, hushed or vibrant patterns, and traditional compositions marry superlatively well across collections to allow arrangements to speak of new concepts.
Their time-honored vision: to create classic, upscale and memorable soft furnishings of exceptional value.
ABOUT JUNIE LIN
Junie, founder and creative director Mirage Haven, is owner of a popular online shopping destination, Hamptons Home on the Gold Coast, Australia.
Her long experience of owning one of Australia’s premiere online retail stores has given her a unique perspective on the type of home furnishings people actually want in their homes.
Bringing the same aesthetic to her product designs for Mirage Haven, Junie’s line of cushions epitomizes crisp, pared down, and sophisticated edges integrated with timeless design elements such as quatrefoils, clean lines, and circular motifs.
Junie was nominated as one of the finalists for the 2019 Ausmumprenuer Awards in the retail category.