Apple execs respond to Siri and privacy

“I think it is a false narrative,” said Greg Joswiak, Apple’s VP of product marketing. “It’s true that we like to keep the data as optimized as possible, that’s certainly something that I think a lot of users have come to expect, and they know that we’re treating their privacy maybe different than some others are.”

Joswiak argues that Siri can be every bit as helpful as other assistants without accumulating a lot of personal user data in the cloud, as companies like Facebook and Google are accustomed to doing. “We’re able to deliver a very personalized experience . . . without treating you as a product that keeps your information and sells it to the highest bidder. That’s just not the way we operate.”

Roger Stringer spends most of his time solving problems for people, and otherwise occupying himself with being a dad, cooking, speaking, learning, writing, reading, and the overall pursuit of life. He lives in Penticton, British Columbia, Canada