The environmental reasons and capitalist reasons are plenty. But today I read a statement by Wake Forest University that made me stop and think.

Adam Mayer, the founder of the Wake Forest American Energy Security chapter said,

“…absolutely solar, wind, geothermal, etc., but only as soon as they are economically feasible. Trying to be completely renewable now will put too much strain on the US economy and on US taxpayers. The trucker strike is a prime example of the fact that we need cheap fuel now.”

So I opened my mind and dropped these words in. It makes so much sense. There needs to be a bridge to the green economy. We can’t get by on fumes while we try to set up new infrastructure; we need to work with what we got.

The purpose of greencollareconomy.com is simply to promote the idea that “We need to do the things that will save us money. By converting to renewable energy we are building a new revenue stream and simultaneously preserving the environment.”

If it is not economically feasible to work green manufacturing into your process, be sure to be aware of the things that you can do. Grasp green and apply it where possible.

Look, I’m not an engineer or a scientist, or a factory floor manager. Chances are I won’t come up with the most revolutionary plan for saving energy or reducing pollution on a large scale business model, but I am passionate about saving the environment and making money. It just so happens that the two have become one in the same. We can’t make money if we don’t have an environment to live in, so there you have it.

So I spend more of my day than I’d care to admit reading articles (online and print) about green business. I have decided to write this blog which will summarize what’s happening in this fast moving sector, specifically environmentally conscious manufacturing.

I will send you commentary on, among other things, breakthroughs in technology, advances in line of attack, and information on government involvement or lack thereof. I also will deliver reviews of companies, what’s working for them and the expected return on investment when we are mindful of both our earth and our stockholders.