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How to Use Updates: The Key to Success

Nicole D.

03 October 2017 14:53

Updated

Supporters love reading Updates on your cause and donors appreciate seeing their donations in action. Updates are a great way to keep your donors, supporters and visitors aware of your progress, while motivating them to help.

Use Updates to rally support. Ask your supporters to share and create community around your GoFundMe. An excellent side effect of these Updates is continued momentum. If your supporters see your GoFundMe is making progress, they will want to share again to help you reach your goal!

All Updates should include:

A thank you for the support so far

An update on how things are going or a celebration of something positive that has happened.

A call to action! (Such as share my campaign, donate to my campaign, send it to 5 friends.)

Give an update on how you (or your beneficiary) is doing - and share a photo!

Simply ask supporters to continue sharing the campaign to get the word out - this is the most important thing.

And, if applicable:

Share some of the kind comments that donors have posted with their donations.

Let supporters know how much monetary progress you have made and that even a $5 donation or share will get you closer to fulfilling your goal!

Pro tip: Post an Update every 3-4 days or when something important happens around your cause. And, always post an Update at the end of your campaign thanking your supporters!Not sure what to say? See: 9 Message Templates to Share Right Now

Here is an Update, in action:

Pro tip: When you post an Update, if you leave the green circles filled in, your Facebook, Twitter and GoFundMe contacts (donors and subscribers) will be notified. Un-check the circles if you do not want that to happen. We recommend leaving these circles filled in, so you can share your content far and wide, and drive more traffic to your GoFundMe.

To start writing an Update click on "Update" at the top left of your screen

Once you start writing your Update, if you would like to include a photo, click on the camera icon at the bottom left above your keyboard

You can choose who you would like to share your Update with by clicking on the line above that says "To Campaign Supporters…" Clicking on this will let you choose where you would like to post this Update