B2B Social Media Marketing 101

Social media marketing is quickly gaining traction in the B2B community and companies are scrambling to understand the ever-changing digital landscape.

The presentation gives a broad overview of how social media can help you meet your business objectives and lends insight into how you can use social media to generate leads, engage online communities, improve SEO, become a knowledge source, and strengthen your marketing campaigns. It also gives recommendations on specific management, CRM and monitoring tools that can streamline your social media efforts.