Permission marketing and the new music business

via Disc Makers Echoes: Permission Marketing is not new. It’s the way commerce was done 150 years ago, and it’s the model for the new music business.

Stop what you’re doing right now and go read Permission Marketing by Seth Godin. The first 50 pages of this book absolutely confirm the messaging and concepts of every music marketing article I have ever written over the last three years. It is the business model for the new music business, which means that whether you like it or not, this is your business model. Click on the link below to read more…