Popular international Caribbean clothing brand RepJA (Represent Jamaica) has teamed up with Smirnoff Dream Entertainment to launch the official DREAM OR DIE T-Shirts and Tank Tops line for Smirnoff Dream...

On most sunday’s everyone is at home relaxing, taking it easy with family, getting ready for the work week and that’s all fine, but we needed some different Sunday vibes. We thought about who to link and instantly we knew we had to link with our DanceJA family Latonya Style. If there’s anything going on in Jamaica on all levels she knows. We link Latty and she told us about a River Party she was heading to, real community oriented and hidden from people outside the community. Quickly we thew on sum clothes (RepJA tees of course) and do road!

With our newly formed Music Production division we aimed to release our first official Riddim entitled the “RepJA Riddim”. Yea we know it’s a bit cliche but we love it and run wid it… The journey to creating a riddim is not a short or easy one, we knew it would be a challenge but we did ready fi di challenge. We locked in some of Dancehall’s hottest artist(s) as well as some up coming artist who we rock wid. The Riddim features Kardinall Offishall, Laza Morgan, Gyptian, RDX, Dreggae, Los Rakas, Blacka Di Dansa, Untitled, Latonya Style, Kidd Daytona, Basiq & India Shawn.

Our Riddim Release Party was held in Atlanta. The turn out did maddddd, everybody love di riddim and the vibes did nice. Let us know what you think about the Riddim & check out the pictures below.

There’s no way we could have touched Jamaica and not link up di 5 star general himself, Mr. Rodney Price aka Bounty Killa. At an undisclosed studio in Kingston, we linked up wid Killa for a quick cameo in Kardinal Offishall’s video entitled “RUDEBOY” (be on the lookout for the video later this year).

We didn’t know how Killa would react to seeing our Cross, Hangry Miserable tee in person, with that in mind we were a little anxious to see his reaction. Surprising Killa acknowledged the creativity and execution of our Cross, Hangry miserable tee and gave it full endorsement.