Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the plane is just a mean of transport, not an attraction.

That said, in cases where passengers can choose between one or more competing airlines, the aircraft used by the airline and its comfort can become an crucial element in the ticket purchase decision. For this reason, when an airline decides to invests in new aircraft, it is of paramount importance to ensure that the advantages of the new plane are amply communicated to the public.

In this Top 10, we’ll have a look at the best social media initiatives by airlines to showcase their brand new aircraft and raise awareness of their features.