UK Online Betting Sites - The Cream of the Crop!

We review the best UK betting sites in an objective and impartial manner so that you can make the best decisions about where to bet as a UK betting customer.

This page goes into great detail about this betting market in general, highlights the best sports betting sites and the UK’s best new betting sites. We also talk you through what you should expect from the best bookies and how regulation works within this massive betting market.

Register a new Ladbrokes account using promo code G30. If the Promo Code is not applied, you will not qualify.

Deposit and bet a minimum of £10

Deposits made by Moneybookers, Paysafe, Paypal, Neteller or Skrill will NOT qualify for this promotion

Place a £10+ qualifying bet on any sport, at odds of 1/2 or greater

Qualifying bets must be made within 14 days of account opening

A “Qualifying Bet” is classed as a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 (decimal odds 1.5) or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

You will receive 3 x £10 free bet credits, which you must use within 7 days on sports.

You must sign-up with Promo Code - ZSK200 | You must deposit £10 via debit/credit card or Paypal only | Other E-Wallet deposits will not count for this promotion | You must place a £10 single bet on any sportsbook market to qualify | Qualifying bets must be placed at odds of 1/5 (1.2) | Only bets placed and settled within the first 30 days of account opening qualify | Cashed Out and Voided bets do not qualify | Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15) | Free bets are valid for 30 days.

Sports: all

Minimal odds: 1.20

KEY TERMS:

New Customers only - 18+

UK and Ireland customers only

You must sign-up with Promo Code - ZSK200

You must deposit £10 via debit/credit card or Paypal only

Other E-Wallet deposits will not count for this promotion

You must place a £10 single bet on any sportsbook market to qualify

Qualifying bets must be placed at odds of 1/5 (1.2)

Only bets placed and settled within the first 30 days of account opening qualify

Cashed Out and Voided bets do not qualify

Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15)

Free bets are credited within 24hours, once qualifying bet has settled

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Sports: all

Minimal odds: 1.50

New customers only. Available to residents of UK or Republic of Ireland.

Open a new account using promo code YSKA00.

If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10.

Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal.

Place a Sportsbook bet. For the purposes of this promotion, your first ever bet will be counted as the qualifying bet. Sign up offers are limited to one per person, family, household address, email address, and shared computer. Paddy Power reserve the right to withdraw the availability of free bet offers to any customers.

Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Customers registering through this offer are not eligible for any other sign up promotion.

Other essential stuff: Paddy Power reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers.

The full terms and conditions of Paddypower.com also apply to this offer.

When it comes to betting on sport within the UK, there are so many options to choose from and so many of them are really strong online betting sites. Every bookie listed on this site has been reviewed and tested objectively and we are honest in our feedback. If something’s not great, we tell you.

Above are the 9 best UK betting sites based on our objective reviews. They take in everything from customer support and betting payment methods, to the betting product and which sports and markets are on offer.

We look at who provides the best online betting free bets and promotions and make sure you understand where the value is here. All of the names on this list of the best UK betting sites meet the highest level and we recommend them fully.

What to Expect from a UK Online Betting Site

if you’re going to bet at the best UK betting sites, then you need to know what to expect from them. Our reviews give you great insight into all the key areas on an individual bookie basis. However, below you can find some general information about what the best betting sites will offer you.

Key things to expect at the best UK betting sites:

A decent new customer welcome offer

Regular ongoing promotions for existing customers

Eye-catching and regular marketing

Innovative ideas

Plenty of sports and markets to bet on

Great mobile betting opportunities

The best payment method solutions

Round-the-clock customer support

The Best UK Betting Site Free Bets and Bonuses

The best betting free bets and promotions in the UK are ones that offer the most transparency and the fewest terms and conditions. Why? Because this means you can use the free bet safe in the knowledge that you won’t have your winnings or bonus cash locked away.

It’s rare to find sports betting promotions in the UK that have wagering requirements and if you do, then you should steer clear. Even without this measure, some online bookies will still have lots of heavy terms on the free bet or bonus that makes it hard to enjoy.

In the UK, some of the most popular and best free bet types are:

Matched Deposit Bonus

No Deposit Bonus

Matched First Bet Bonus

Matched Bet Bonus

Bet and Get Bonus

Price Boosts

Bet Pre-Match, Get In-Play Free Bet

Free Bet Clubs

UK Sports Betting Sites - Innovative Betting Products

The very best betting sites in the UK will constantly adapt. It goes without saying that most UK bookies will offer loads of sports and lots of betting markets, but the very best are truly innovative with it.

Stats markets, specials markets, live streaming, and secondary products such as betting competitions and games have all been seen recently and this will surely grow over the years.

If your bookmaker comes across as bland, it’s likely because it is just that. Take a look at our reviews and find one that really offers something exciting and different.

The Best Payment Methods for UK Betting Sites

All of the best online bookies in the UK will offer punters a solid choice of payment methods. If the brand you bet with doesn’t offer you very many then this may be a bit of a sign that they’re not that serious.

The best online betting sites will offer you different options - from debit and credit cards to E-Wallets, and from bank transfers to pre-paid cards.

Obviously, the easier it is for you to deposit and withdraw your money, the better chance they have of retaining you as a regular customer. So it’s in their benefit to offer you plenty of good payment method options such as PayPal or Skrill.

Here’s a full list of the best payment methods you can use within the UK:

The Best Mobile Betting Sites in the UK

It’s also not enough any more for online betting sites to just offer a desktop version of their website. To truly be considered one of the best UK betting sites, they need to have a full mobile betting offering, covering mobile web and mobile betting apps.

Often, you find that the best mobile betting sites are the same as the best betting sites in general. With good reason too. If a betting site has taken the time to get it’s betting product right, then it’s likely it’s put the effort into a good mobile operation too.

The best mobile betting apps should be easy to use, easy to navigate and simple to get your bets on. There should be an easy way to deposit and it needs to follow all the best mobile conventions such as finger touch logins.

Register a new Ladbrokes account using promo code G30. If the Promo Code is not applied, you will not qualify.

Deposit and bet a minimum of £10

Deposits made by Moneybookers, Paysafe, Paypal, Neteller or Skrill will NOT qualify for this promotion

Place a £10+ qualifying bet on any sport, at odds of 1/2 or greater

Qualifying bets must be made within 14 days of account opening

A “Qualifying Bet” is classed as a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 (decimal odds 1.5) or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

You will receive 3 x £10 free bet credits, which you must use within 7 days on sports.

New customers only. Available to residents of UK or Republic of Ireland. Open a new account using promo code YSKA00. If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10. Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal. Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Sports: all

Minimal odds: 1.50

New customers only. Available to residents of UK or Republic of Ireland.

Open a new account using promo code YSKA00.

If your qualifying bet is settled as a loser Paddy Power will refund you stake in CASH. Maximum refund is £/€10.

Deposit a minimum of £/€10 using a Debit/Credit Card or PayPal.

Place a Sportsbook bet. For the purposes of this promotion, your first ever bet will be counted as the qualifying bet. Sign up offers are limited to one per person, family, household address, email address, and shared computer. Paddy Power reserve the right to withdraw the availability of free bet offers to any customers.

Deposits made with e-wallets including Skrill, Paysafe and Neteller will not count towards this promotion. Only Debit/Credit Cards and Paypal are eligible.

Customers registering through this offer are not eligible for any other sign up promotion.

Other essential stuff: Paddy Power reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers.

The full terms and conditions of Paddypower.com also apply to this offer.

You must sign-up with Promo Code - ZSK200 | You must deposit £10 via debit/credit card or Paypal only | Other E-Wallet deposits will not count for this promotion | You must place a £10 single bet on any sportsbook market to qualify | Qualifying bets must be placed at odds of 1/5 (1.2) | Only bets placed and settled within the first 30 days of account opening qualify | Cashed Out and Voided bets do not qualify | Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15) | Free bets are valid for 30 days.

Sports: all

Minimal odds: 1.20

KEY TERMS:

New Customers only - 18+

UK and Ireland customers only

You must sign-up with Promo Code - ZSK200

You must deposit £10 via debit/credit card or Paypal only

Other E-Wallet deposits will not count for this promotion

You must place a £10 single bet on any sportsbook market to qualify

Qualifying bets must be placed at odds of 1/5 (1.2)

Only bets placed and settled within the first 30 days of account opening qualify

Cashed Out and Voided bets do not qualify

Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15)

Free bets are credited within 24hours, once qualifying bet has settled

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

New Customers Only. 18+, Further T&Cs Apply.

The Best of the Best - UK Online Betting Sites

As you’ve seen at the start of this page, we outline the best 9 online betting sites in the UK, but we want to take it further and offer you even more insight about the top 3 within this list.

What are the best UK betting promotions from these top online bookies and why should you spend your hard-earned cash with them.

Read on for the best overview of bet365, William Hill and Ladbrokes.

Betting with bet365 from the UK

If you live in the UK, like betting, and haven’t heard of bet365 then where have you been? This excellent betting site has been reviewed by two of our writers who have given their own personal accounts of what it’s like to be a punter here.

They found an excellent Open Account Offer, and lots of ongoing existing customer promotions that will keep you engaged in the site.

At the same time, promotions alone aren’t enough to make it to the top of the betting industry. bet365 stand out through having an excellent sports betting product across desktop and mobile devices. Everything works as it should and is all designed with the UK betting customer in mind.

On top of this, our reviewers found that bet365 accept PayPal in the UK amongst many other excellent betting payment methods and that their live chat functionality is extremely strong.

Easily one of the best online betting sites out there for UK customers.

William Hill - One of the Best Football Betting Sites

William Hill cover plenty of sports to bet on but they really stand out as being one of the best betting sites for football markets with all of the key UK and European leagues covered. They then have a comprehensive list of all other major and minor leagues.

With some of these leagues you can watch the action unfold live with their Live Streaming service which covers a number of sports. This makes their in-play betting offering and mobile betting products really strong too.

They also have one of the best new customer welcome offers for betting. You get up to £30 of free bets once you’ve made a deposit and bet just £10. It’s a fair and transparent offer from a trusted and respectable UK betting site.

With a host of further existing customer promotions, William Hill try to offer real value to UK punters but back it up with great payment methods, strong customer support and a product that’s been updated and works brilliantly.

The Free Bets will be credited to your account once the bet is settled.

The Free Bets have a 30 day expiry date.

This bonus offer is subject to additional payment method and country restrictions.

Ladbrokes - Up to £50 Free Bet for UK Customers

Another stalwart in the UK online betting industry, and also one of the best online betting sites, is Ladbrokes. They are a recognisable retail and online brand that in recent years have really improved their digital business.

They boast a big new customer welcome bonus in the UK, where you get up to £50 in free bets on a matched first bet basis. They also offer alternatives for new customers such as massive price boosts - but beware the Terms and Conditions here.

A UK betting site the size of Ladbrokes should always be at the forefront of online betting and they don’t disappoint. They offer so many sports and hundreds of markets to bet on and they have live streaming on some of these sports which is available on their UK mobile betting apps.

If that’s not enough, then they also offer brilliant ongoing promotions, price boosts and free bets. Again they back it up with some great technology and some excellent payment methods including the best E-Wallets - PayPal, Skrill and Neteller.

Register a new Ladbrokes account using promo code G30. If the Promo Code is not applied, you will not qualify.

Deposit and bet a minimum of £10

Deposits made by Moneybookers, Paysafe, Paypal, Neteller or Skrill will NOT qualify for this promotion

Place a £10+ qualifying bet on any sport, at odds of 1/2 or greater

Qualifying bets must be made within 14 days of account opening

A “Qualifying Bet” is classed as a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 (decimal odds 1.5) or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

You will receive 3 x £10 free bet credits, which you must use within 7 days on sports.

Free Bets can NOT be Cashed Out

Full T&C’s apply

The Best New Betting Sites UK

It’s not always just about the biggest betting names. Whilst all the best UK betting sites that we’ve mentioned make the list on merit, there are a host of newer betting sites and smaller betting sites to keep your eye on.

As they look to take market share off the big boys, the best new betting sites in the UK will offer innovative promotions, good technology platforms and still reach your expectations with payments and customer support.

The 7 Best New Betting Sites UK List:

Sport Nation

LeoVegas Sport

Genting Bet

Energy Bet

Bet Bright

BetHard

Royal Panda

Do You Have to Pay Tax on Betting Winnings in the UK?

A question that we get asked a lot is - do I have to pay tax on my betting winnings in the UK? And there is a very simple answer to this - No, you do not have to pay tax.

Whilst all regulation is subject to change, it’s been a long while since UK betting customers have had to pay tax on their winnings.

Pretty much until 2001 you paid tax either on your stake, or on your winnings at 9%, depending on what you chose as a punter. This all changed and the tax was put on to the betting operator, at a 15% level - meaning that you didn’t have this charge to worry about.

For UK bettors, what this really meant is that online betting sites had to look to balance out this charge and would have tightened up around promotions and free bets. Thankfully in such a competitive market, the best UK betting sites still have to make sure there’s plenty of value on offer.

18+ www.begambleaware.org Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&Cs Apply.

Sports: all

Wagering requirements: Bonus must be bet 3 times

Minimal odds: 1.40

£40 Money Back as Bonus on Your First Bet + £10 Casino Bonus.

The minimum qualifying deposit is £10.

You must wager your bonus money 3x to make it withdrawable at odds of 2/5 (1.40) in the Sportsbook, 25x for Casino.

The bonus will expire after 30 days of opt-in.

This offer applies to your first bet only. If you win your first bet the bonus has been used. If you place a system bet only the first settled column of £10 or higher will count towards the bonus.

New Customers Only. 18+, Further T&Cs Apply.

UK Online Betting Rules and Regulation

The UK betting market is one of the biggest, and one of the most saturated, but is also home to some of the best online betting sites known around the globe.

Long gone are the years of the non-regulation where any old bookie could rock up and take UK customers though. Now, in order to take bets from UK punters, an online bookie must have a UK licence which is provided by the UK Gambling Commission.

If a betting site has the UKGC logo on the bottom of it’s page, the it means it’s a fully regulated UK bookie with the correct licence, and this should be the first step for you trusting a bookie.

Any bookmaker with a UK betting licence has to adhere to the rules of the gambling commission, which amongst others, include ensuring that problem gambling is addressed, that measures against money laundering are covered and that strict KYC processes are in place.

They also need to adhere to advertising standards that are set and regulated by the ASA within the UK. This is to protect underage gamblers in particular, as well as problem gambling.

How do I Complain about UK Betting Sites?

First and foremost you should complain directly to the online betting site. However, for disputes that aren’t resolved, the UKGC has approved an Alternative Dispute Resolution Service, called IBAS.

IBAS are the guys who make the decisions over outstanding disputes between UK betting customers and UK betting sites. Hopefully you’ll never need to use them.

Rest assured that in all of our reviews, we outline the negatives too - so if a UK betting site has fallen foul of regulation, you’ll know about it.

18+ New Customers, UK or Ireland only | Place 5 x £/€10 or more qualifying bets to receive £/€20 free bet | Repeat up to 5 times to receive maximum £/€100 in free bets | Qualifying bet is a cash stake of at least £10 placed on any sportsbook single markets | Min odds 1/2 (1.5) | Time limits apply | Free bet stakes not included in returns | Certain deposit methods excluded | Only one bet per event qualifies | Full T&C’s apply

Excluded sports: Horse Racing

Minimal odds: 1.50

Key Terms:

New Customers Only. Must be 18+.

New UK and Ireland customers only

Place 5 x £/€10 or more real money bets to receive a £/€20 free bet.

Repeat up to 5 times to receive maximum £/€100 in free bets.

A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports markets

Min odds 1/2 (1.5). Exchange bets excluded.

Free bets credited within 24 hours after qualifying bet settlement and expire after 30 days

Free bet stakes not included in returns

Bets placed using free bets as the stake (in full or in part) will not qualify.

Offer excludes customers who deposit using Moneybookers or Neteller.

Only one bet per event qualifies.

Multiple bets are excluded and any single bets in multiple bets are also excluded (e.g Lucky 15).

Full T&C’s apply - Gamble Responsibly .

Responsible Gambling in the UK

A lot has changed for online bookies in the UK, with the UK Gambling Commission really cracking down on irresponsible bookmaker behaviour. As a punter in the UK, this should be applauded.

Responsible gambling has become a real topic for online betting sites and all of them have a responsibility to ensure that they’re doing enough to keep their players protected.

You will see a number of ‘gambling help’ organisations listed on online betting sites now. From GamStop and GamCare, to BeGambleAware, there are so many institutions that can offer help and advice to problem gamblers.

Some online betting sites are better than others, and we take all of this into account when reviewing the best online bookies. William Hill, for example, have launched their own initiative called Nobody Harmed, which commits them to making sure that problem gambling is reduced to it’s bare minimum.

The Best UK Betting Sites - Conclusion

As a UK betting customer, you’re in a really strong position as there are so many online bookies to choose from. Thankfully, the best UK betting sites stand out through superior product, and the best betting free bets and promotions.

Our reviews show you the way to the best online betting sites in the UK and the best new betting sites and we’re positive that you’ll find your new favourite bookie right here.

The Free Bets are credited to the customer's balance upon placing a qualifying bet.

Players must place a bet of at least £/€10 at odds of 1/2 (1.50) or greater on any sport.

The Free Bets (3 x £10) are credited to the customer's balance once the bet is settled.

One of the £10 free bets must be used using a mobile device, smartphone or a tablet.

Free Bets expire after 7 days from the moment they're awarded.

Customers who deposit using PayPal, Skrill, NETELLER, EntroPay or Paysafecard are not eligible for this promotion.

Country restrictions apply, see 888sport T&C for more info.

18+, New Customers Only. Gamble Responsibly

All bonuses are subject to the 888sport T&C.

The Best UK Betting Sites FAQs

Do the best UK betting sites accept PayPal?

Bookies in the UK accept many forms of payment method. Debit and credit cards are popular, but E-Wallets such as PayPal, Skrill and Neteller are some of the best payment methods. Not every single online betting site will accept PayPal, but the majority do and all of the best ones will.

Should a UK bookmaker have a betting licence?

An online betting site in the UK should be licensed and regulated by the UK Gambling Commission. There should be no site that takes UK customers, which isn’t governed by this institution.

What is the best UK betting site?

There’s a lot to consider with what constitutes the best online betting site. We believe the best offer excellent payment methods, strong customer support, innovative products, mobile betting opportunities, and free bet promotions that offer true value. William Hill and Ladbrokes stand out amongst the pack.

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