Meet www.ideafit.com 2.0

Aug 27, 2008

Warm-Up

A message from IDEA founders Kathie and Peter Davis.

The words “now in beta testing” can be sweet music to the ears of any business owner anticipating the launch or relaunch of a website. As we write this in late July, we are preparing for the symphony to begin! After months of planning, organization and code writing, our IT team has indicated that the relaunch of www.ideafit.com is on the cusp. We hope you will give the new site a test run and provide us with your feedback soon.

We are, to say the least, thrilled—probably more than when we debuted www.ideafit.com years ago—about our new site; about its intuitive user-friendly interface; and about the many well-thought-out features that the entire IDEA staff has sweated over to improve your online navigation. Technology has come a long way over the years and has afforded us the opportunity to deliver a much smarter, more pleasurable and more efficient user experience. Some of the terrific attributes you can expect to encounter in the initial phase of the site’s rollout include the following:

An Easy-to Navigate Site Structure. A colorful new layout and graphics package engages the senses and incorporates multimedia elements.

Daily Dynamic Content. Featured content allows you to read or view something new every single day. We have shifted from a static site to a constantly updated source of knowledge that you can access at will.

A “Top Stories” Section. This serves up the most recent and most popular stories in our library, as well as up-to-the-minute RSS news feeds on fitness and wellness.

Lively and Interactive Elements for On-the-Edge Reporting. Our event blogs are one example. If you haven’t been to an event lately, you can experience a recorded streaming session from this year’s IDEA World Fitness Convention™ or relive the event through our editors’ text, photo and video blogs.

A Site Search Bar for Easy and Quick Research and Navigation. Need program design for a specific population? Want a sample class? Looking for research on the shoulder girdle? Want cuing tips for your Pilates mat class? Plug your topic into the search bar and go.

IDEA Online Library, With Search Function. We are still cataloging, but by the end of the year we will have more than 5,000 IDEA articles from our award-winning publications cataloged and organized for your research and education needs. We will continue adding to this cache of content to fulfill every conceivable education niche you have. Search by topic, author or issue date and get the information you need with a click or two.

Revamped IDEA Education Store. The store now has its own search bar, so you can query exclusively within the store for products such as books, DVDs, and test packages for CEC home study.

In addition, in coming phases you’ll see:

IDEA’s Comprehensive Career Portal. No matter what your fitness specialty is or in what phase of your career you find yourself in, this portal will be a rich source of data, information and resources that will put substance behind your career decisions. A job board and upgraded classifieds section are included.

Community Components. Specialty forums, discussion groups and blogs connect you to friends and colleagues all over the world.

More Rich Media Components. These features supplement and bring to life current topics relevant to fitness professionals.

We hope you enjoy this first phase of the www.ideafit.com 2.0 rollout and find its many tools useful in your pursuits to Inspire the World to Fitness®. Please use the feedback link at the top of each landing page to share your thoughts. We’re looking forward to hearing from you and continuing to improve this exciting and essential member benefit.