It is more to do with long term branding. They are saddled with a reputation that says the cars are delicate flowers, in need of constant care. By offering the 7 year warranty they are trying to make be people more brand confident. I suppose they are going after the MB AMG customer, who wants German engineering in their super car.

I suspect it is Porsche that they are going after, since Porsche has the rep of being the livable sports car.

I suspect it is Porsche that they are going after, since Porsche has the rep of being the livable sports car.

Interesting point here, watching a few startups go big when I was younger was always interesting as everyone would get ferraris but in less than 2 years would have a 911 or AMG car. Always wondered where those ferraris went

It is more to do with long term branding. They are saddled with a reputation that says the cars are delicate flowers, in need of constant care. By offering the 7 year warranty they are trying to make be people more brand confident. I suppose they are going after the MB AMG customer, who wants German engineering in their super car.

And it's a smart move. I loved (still love, actually) the 360, but I've always stuck with Porsche (with a few side-trips to BMW) because of Ferrari's reputation on maintenance. This is the sort of thing that would tempt me, if it applied to a Ferrari model I like while in the market. Even so, top contender to replace my Boxster S when I tire of it is the Audi R8, a sort of compromise between Italian flair and German reliability.

I'm glad to hear that I'm not the only one who is refraining from fantasizing about buying ferraris because they're ugly. For what it's worth, I'm also staying away from theoretically purchasing $10 million plus homes because they don't meet my honest living requirements and I wouldn't even talk to supermodels, should I come into contact with one, because they frankly aren't that good looking. Finally, I thought about doing some space tourism at some point, but since going to the moon is not yet possible, I don't really see the point and have taken it off my pretend bucket list.

Just threw down a deposit on a Tesla Model X. Ask me in spring 2015 how I like it. We are looking at cars right now and could end up in anything from a Mazda CX-5 to a MB wagon in the near term and will likely want an additional car in about a year so figured it would be good to hold our place in line for a Model X.

The V8 R8 is about as fast as an M3. Still finely balanced, gorgeous as heck, and more than respectable performance...but if you're looking for an entry ticket into exotic performance, you'll be disappointed

The V8 R8 is about as fast as an M3. Still finely balanced, gorgeous as heck, and more than respectable performance...but if you're looking for an entry ticket into exotic performance, you'll be disappointed

I'd get one just to enjoy it for what it is, inside and out (I'd also go for the 8-cylinder, btw). Truth is, for all out performance I'm happier with motorcycles, like my CBR600RR; fast enough that I haven't started lusting for a liter-bike or somesuch.