Share

SANTA MONICA, Calif. — February 11, 2013 — Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories — and the franchise reached this milestone in just 15 months.¹

In 2012, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars and Transformers.³ Additionally, through January 2013, more than 100 million Skylanders toys have been sold at retail.²

“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months4, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force™, which lets kids customize their own characters, bringing toys to life to a whole new level.”

Skylanders SWAP Force lets Portal Masters reconfigure 16 special SWAP Force™ characters into more than 250 unique combinations. Kids can mix and match characters’ powers and moves and then bring them to life in the game. In addition to the new SWAP Force characters, the game features 32 core Skylanders characters (16 completely new Skylanders characters and 16 new versions of fan-favorite characters from previous games) and eight new LightCore™ characters.

Fans of the franchise also can play Skylanders SWAP Force with their entire collection of toys from both Skylanders Spyro’s Adventure and Skylanders Giants, now with the added capability of jumping. The new game also delivers high-resolution graphics that bring detailed characters and rich environments to life, immersing players in the gameplay like never before.

The recently revealed Skylanders SWAP Force will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City in booth 3061.

About the Skylanders Franchise

In 2011, Skylanders Spyro’s Adventure originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids’ videogame of the year2. In October of 2012, Skylanders Giants further evolved the genre and added the mega-sized Giants and LightCore™ characters to the collection of interaction figures. Skylanders Giants was awarded the “e-Connected Toy of the Year” at the 13th Annual Toy of the Year (TOTY) Awards. The next innovation in the franchise Skylanders SWAP Force, expected to be released in fall 2013, is being developed by Vicarious Visions, an Activision studio. The game has not yet been rated by the ESRB. For more information, visit www.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading developer, publisher and distributor of interactive entertainment and leisure products.

Share this:

Like this:

LikeLoading…

About the Author

Sean

Sean is an avid gamer and lover of all thing tech. He is a dedicated husband and the father to three beautiful daughters. In addition to taking his love of gaming to a new level with this site, Sean is also host of our podcasts: The OMG! Hour, Lost Treasures of Gaming, and Primetime as well as the bi-weekly podcast mashup show, Gamers Unscripted. Follow Sean on Twitter as @Xiantayne and this blog as @OMGnexus.

It takes dedication for Jeff to show up to the show after the week he had. Sleepy eyes and all, he manages to stay awake for it all. He even got the play some games this week too! Titanfall 2 and Final Fantasy XV were discussed...

Here in Canada we decided that Boxing Day (the day after Christmas) wasn’t enough so we stole Black Friday from the US. Now we get two days to get stuff on massive sales. With this week giving us big savings on many games...

We have another packed show for you this week with something we haven’t had in a very long time…and interview with a developer. First, we discuss our latest gaming adventures in Dishonored 2, Watch Dogs 2, Mekazoo, ...