Harry Styles ‘Watermelon Sugar’ music video is dedicated to the physical touch

One Direction star Harry Styles’ Monday mood is currently our Summer mood 2020. Harry Styles just dropped his latest single ‘Watermelon Sugar’ from his latest album Fine Line, and it’s very, very juicy.

Whilst we are all practising social distancing we may have forgotten that summer is approaching soon, but thankfully, Harry Styles is here to remind us. This video is dedicated to “touching” or expressing the much-missed act of touching and also when social distancing wasn’t the (new) normal. This new visual nods to the coronavirus pandemic with an opening that proclaims “This video is dedicated to touching” give us a light-hearted music video that evokes the nostalgia of better summer days.

Harry Styles brings the summer breeze right into our homes with a casual watermelon brunch at the shores of vibey Malibu. The pop singer is donning another flawless manicure and clad in a crochet orange tank top flaunting Elton John-worthy sunglasses. Meanwhile, the 70s fashion and filmy grainy aesthetic is the summer vibe we’re getting from this video. After we see him jamming to his song and casually caressing his watermelon slices, we are transported into the sand where a Bacchanal-style party takes place. Now, we are definitely missing the beach more than ever.

Though that’s not all. Harry Styles also managed to bag the unsung title of ‘consent king’ during the shoot. A behind-the-scenes clip of the song showed model Ephrata commenting on Styles seeking permission to touch the models. Ephrata said: ‘The people were telling him to touch my hair and play with it and he was like, “Wait, wait, wait, pause – can I even touch your hair? Is that even okay?”

The video for the tracks came at a time when the British Singer was supposed to be on the European Leg of his “Love on Tour” and was shot back in January. In the light of COVID-19, his tour has been postponed to 2021, and meanwhile, he is working on his new single, of course by staying home.

If you love watermelons as much as Harry does, then splurge into summer again with this video from the comfort of your home.