Go-To-Market Framework

Details

Hits: 269123

Most companies have a well thought out Annual Operating Plan, what is often missing though is a longer-term Go-To-Market Plan (3-5 years). DHC’s Go To Market (GTM) Framework will ensure that you develop a plan to achieve your longer term sales goals within your overall corporate strategy. A solid GTM plan ensures that you are concentrating your efforts on your core/focus products/SKU’s. It will help you determine how to attack your various customer segments and how to execute marketing plans across your customer base? We help you address the following factors to create an effective Go-to-Market plan.

Define profitable growth strategies by business segment, brand, customer and channel for each year over the GTM plan horizon (typically 3-5 years)

Identify and prioritize the sales and marketing infrastructure and resources required to deliver and/or exceed the GTM growth targets and the opportunities for increasing the efficiency and effectiveness of the go to market effort

GO TO MARKET ASSESSMENT & PLANNING FRAMEWORK

TYPICAL ASSESSMENT QUESTIONS

Slide 1

to customers through your Go-to-Market approach. DHC’s GTM Framework will ensure that you develop a plan to achieve your sales goals within your overall corporate strategy. A solid GTM plan ensures that you are concentrating your efforts on your core/focus products/SKU’s.It will help you determine how to attack your various customer segments and how to execute marketing plans across your customer base? We help you address the following factors to create an effective Go-to-Market plan.

•Define profitable growth strategies by business segment, brand, customer and channel for each year over the GTM plan horizon (typically 3-5 years)

•Identify and prioritize the sales and marketing infrastructure and resources required to deliver and/or exceed the GTM growth targets and the opportunities for increasing the efficiency and effectiveness of the go to market effort

IMPULSE SALES:

Evolution of the Front-End

Front-End Checkstands are constantly evolving. How does this innovation impact impulse sales? With continued evolution must come continual evaluation of these front-end merchandising changes.

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.