Amazon launches Prime Reading in India

Amazon launched Prime Reading, exclusively for Prime members in India. Prime members can now enjoy unlimited reading from a rotating selection of best-selling eBooks at no additional cost. Prime Reading joins the growing list of offerings for Prime members including unlimited free & fast delivery, unlimited Indian & international video content, unlimited ad-free music in several languages, exclusive and early access to deals, and much more.

Rajiv Mehta, Country Manager, Kindle India, said, “Prime Reading builds the habit of reading. Prime members can now read their favourite titles at no additional cost by conveniently downloading and reading eBooks within minutes. They can discover and read new and bestselling titles from a variety of authors at no additional cost. eBooks under Prime Reading include all genres like Literature & Fiction, Travel, and Romance.”

Speaking about the launch, Akshay Sahi, Director and Head of Prime, Amazon India, said, “Prime Reading is now available to members on their Kindle E-readers and the free Kindle app. Amazon Prime already offers members great value with free, fast delivery, streaming of movies, TV series, music and lots more. Prime Reading is yet another offering for Prime members to help make their everyday life better and more fun.”

Prime members can explore Prime Reading by downloading the free 2 MB Kindle Lite Android app or the free Kindle app for Android phones and tablets, iPhone and iPad, or on any Kindle E-reader. They can discover eBooks on Prime Reading by visiting www.amazon.in/primereading.

Prime Reading features include:

Hundreds of popular eBooks: Enjoy a diverse selection of eBooks from bestsellers such as Immortals of Meluha, An Era of Darkness: The British Empire in India, Mossad and Half Girlfriend.

Indian Language eBooks: A selection of popular eBooks in Indian languages, including Namak Swadanusar (Hindi) and Asura: Tale of the Vanquished (Tamil).

Popular Kindle Features: Enjoy all the great Kindle features customers love such as Highlights, Dictionary, Search, Whispersync and customer reviews.