No, Las Vegas bookmakers care only about setting a line to encourage equal wagering on both sides of that number. Always have, always will. So don't take it personally when the books say the Cardinals are in for a rough season; they are projecting the way the public will bet. It's just business.

Jay Kornegay, vice president of race and sports operations for the Westgate Las Vegas SuperBook, has the Cardinals and Browns as the NFL's worst teams.

The worst.

Jay, what's the deal?

"Bradford with only one healthy season is a concern," said Kornegay to azcentral sports, via text. "Then you're dealing with Rosen in (his) rookie year."

Kornegay's future-book win total of 5.5 for the Cardinals and Cleveland Browns is the bottom of the barrel. That's a rough number to set for a team with a Hall of Fame receiver, Larry Fitzgerald; the NFL's top running back, David Johnson; and a highly regarded first-year coach, Steve Wilks.

But they do have to play at the 49ers, Seahawks, Rams, Vikings, Chiefs, Packers, Chargers and Falcons.

"... Their road games are very difficult. They could be close to a touchdown underdog in each one of their road games. In addition, Rams & 49ers are improved. Seahawks are stale but still very solid."

On the Westgate SuperBook board, the Dolphins and Jets sit just above the cellar dwellers at an opening total of six wins (full list below).

"I don’t see them among the worst teams in the league although their odds dictate that," said Avello, the executive director of race & sports operations at the Wynn Las Vegas properties, adding that Sam Bradford is an above-average quarterback and that "Rosen (if needed and he works hard) may be able to perform at an adequate level in the second half of the season."

Avello's reason for so much pessimism is not surprising, citing the fact that Bruce Arians is gone "and new coach Wilks unproven, Rams & 49ers much improved."

That said, if Cardinals fans disagree strongly enough, they can turn their faith into cold, hard cash.

Think the Cardinals can win six games? Make the investment!

Most sports books do not yet have bettable numbers posted, but a quick sampling yields a similar dire fate.

The good folks at vegasinsider.com, which uses a representative compilation of sports books during the season, lists the Cardinals and Chicago Bears as the longest shots (50-1) on the board to win the NFC title.

They have only the AFC's Dolphins, Jets and Buffalo Bills as longer odds than the Cardinals to win the Super Bowl.

Fans Chelsea and Nicholas Westfall react as the Cardinals trade-up to pick UCLA QB Josh Rosen at the Arizona Cardinals draft party on Apr. 26, 2018 on the Great Lawn outside University of Phoenix Stadium in Glendale, Ariz. Rob Schumacher/The Republic

Fans Chelsea and Nicholas Westfall react as the Cardinals pick UCLA QB Josh Rosen at the Arizona Cardinals draft party on Apr. 26, 2018 on the Great Lawn outside University of Phoenix Stadium in Glendale, Ariz. Rob Schumacher/The Republic

Fans Chelsea and Nicholas Westfall react as the Cardinals pick UCLA QB Josh Rosen at the Arizona Cardinals draft party on Apr. 26, 2018 on the Great Lawn outside University of Phoenix Stadium in Glendale, Ariz. Rob Schumacher/The Republic

Fans react as the Cardinals pick UCLA QB Josh Rosen at the Arizona Cardinals draft party on Apr. 26, 2018 on the Great Lawn outside University of Phoenix Stadium in Glendale, Ariz. Rob Schumacher/The Republic