MAKE IT MEANINGFUL
“Make it meaningful” is Samsung's design strategy which places greatest importance on making sure our design brings true value to the people and the
society they live in. It is now going beyond providing aesthetically pleasing style and delightful user experience. By understanding the users‘ way of life and the way they interact with technology, we have been focusing on creating emotionally and intellectually satisfying products and services.

“Make it meaningful” is comprised of three values: smartness, harmony and nature.
“Smart” means making our products approachable and easy to operate, giving users a deep sense of empowerment.
“Harmony” means making our products and services adaptive and aware of the users‘ environment and the context they are in.
“Nature” means pursuing sustainable value in our products to contribute and co-create a society in a world with limited resources.