3.
MarketLBS market $12.7B by 2014 (ABI)70% of cellular calls and 80% of data connectionsoriginating from indoors (Strategy Analytics)39% users said they use location-basedservicesAlternative GPS positioning technologies togenerate over $2.5B by 2015 (ABI)

4.
Retail / Consumer67% of customers say they would takeadvantage of mobile technologies if madeavailable in the stores they shop83% of consumers have trouble finding adesired item in stores89% of consumers plan to use location-basedservices for holidays24% of retailers’ revenue is lost due tocustomers not finding what they came to buy.79% shoppers use Web to get producthelp/info before actually making an in-storepurchaseMarketers to spend $1.8B on LBS advertisingby 2015, micro location essential enabler

10.
Indoor MapsSources for indoor maps: • Mall management companies or mall developers • Maps that are already available online or copy ones posted on mall directories (sometimes by taking photographs of them or by encouraging their users do so) • Scanning/digitizing and or extracting information from floor plans and CAD files • In almost all cases, there is a need to customize the maps to fit a standard size and font and to fill in any missing information