Luxury travel is a difficult concept to define: one person's luxury is another person's ordinary. But nowadays luxury travel has one key new feature: it's all about the experience.

What is Luxury Travel?

"Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination."

George Morgan-Grenville

Luxury travel is changing, it's an appreciation of the finer things in life, but it's also about the hidden gems of a destination, and as such can take many different shapes. Here are just a few examples of what it could look like:

a safari trip in Kenya

yachting in the Mediterranean

a resort with private beaches surrounded by nature

taking part in a Japanese tea ceremony

Luxury travel in 2019 is all about experiences - opportunities to connect with locals, to try something new and authentic to the place that you are visiting. This could mean:

cooking with a local chef in Italy

wine tasting in Portugal

after-hours access to temples in Indonesia

diving with turtles in the Caribbean

Another big feature of luxury travel is wellness, whether that means yoga on the beach, gourmet food or a relaxing spa experience. In short, luxury travel should fuel all your needs, whether they are physical, emotional or intellectual.

Luxury travel is also often personalized, it's not about being 'better' but being 'best for you.' And what could be better than that?