LRF, Freshwater and Bass Lure Fishing Tackle

Bringing you the latest and best Worlwide lure fishing brands and tackle, The Art of Fishing were one of the first dedicated lure fishing specialists in the UK.

Since 2010 we have been pivotal in the introduction and promotion of LRF (Light Rock Fishing). We've also got Bass fishing covered! As a fishing tackle shop based in north Cornwall (Wadebridge to be exact), we are surrounded by miles of beautiful coastline and lure fishing opportunities!

Owned by all-round angler Ben Field, the shop stocks a wide range of tackle to cover Bass, LRF, HRF, Perch and some pike fishing. If you are visiting the shop then as of 2015 you will also find a good range of coarse and carp fishing tackle and bait (including maggots, caster, pellets, groundbaits, boilies etc.)

We like to stock items that other shops don't or won't and have been the driving force behind the introduction and launch of many brands in the UK, including Ecogear and Marukyu Isome. While we have expanded quickly over the years, this year we are looking to find a happy balance. Now with just one store we like to operate with a relaxed and fun attitude to our fishing. That's the benefit of taking a few steps backwards (we operated three stores at one point), we can now regain some of the fun, enthusiasm and personality that inevitably gets lots when any business grows. It's 2015 and WE'RE BACK!!