Author : Chris Treadaway and Mari Smith Language : English Ebook Format : PDF Description : Facebook Marketing An Hour A Day -Develop, Implement, and Measure a Successful Facebook Marketing Campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how. Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook’s relevant features Addresses Facebook’s pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. Table Of Content…

Author : Hawkins Mothersbaugh Language : English Ebook Format : PDF Description : Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle’s business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect’s robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy. You need to login to view the rest of the content. Please Login. Not a Member? Join Us

Author : Tom Funk Language : English Ebook Format : PDF Description : Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms―but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it,…

Author : BJ Min’ Language : English Ebook Format : PDF Description : Table of Contents : Introduction How to Rank Your Video on the Search Results Video to List to Offer Strategy Work on Your Mindset Before You Do Videos Imagine You’re Talking to Your Best Friend What to Talk About in Your Videos How to Speak On and On WITHOUT a Script How to Beat Your Competition on YouTube in the Long Run What Camera to Use Do Face to Face Videos Mix Up Your Videos Have a Call to Action 80% Value to 20% Pitch Video Ratio Be Exclusive in Your Videos Have Multiple Channels Use Multiple Platforms Target One Keyword Per Video Put Your Keyword in Title, Description, and Tags Put Your Website at the Top of Description Save Your Video as Keyword.mp4 Do the 90 Day Video Challenge Just Do It Now Conclusion You need to login to view the rest of the content. Please Login. Not a Member? Join Us

Author : Tom Feltenstein Format Ebook : PDF Language : English Preview : 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. You need to login to view the rest of the content. Please Login. Not a Member? Join Us

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