NHMC's 1st Latino MediaCon & Expo, July 20-21 in Pasadena

The National Hispanic Media Coalition (NHMC) announces the 2012 Latino MediaCon & Expo, presented by Univision, taking place July 20-21 at the Pasadena Convention Center at in Pasadena, just a few miles outside of Los Angeles, California. Worldwide pioneer and entertainment industry leader Haim Saban, Chairman and CEO of the Saban Capital Group will keynote speak at the luncheon on July 20. Eduardo Yanez, Mexican soap opera megastar, will also be present.

MediaCon will convene media advocates and influencers, industry executives and celebrity talent to network, discuss trends and gain insight on emerging issues. Timely panel discussions, notable keynote speakers and best practices in programming are some of the conference highlights planned. In addition to the title sponsor, other sponsors to-date include Nielsen, CBS, Warner Brothers, Comcast/NBC/Telemundo and General Motors.

"We consistently strive to improve the image of Latinos in the media and society," said Alex Nogales, National Hispanic Media Coalition President & CEO. "As our signature event, Latino MediaCon will provide us with a unique platform to highlight the industry's leading innovators and extraordinary Latino talent.

MediaCon panels will cover hot industry topics such as:

* Decidimos: Will Latinos Decide the Presidential Election?

* Latinos in Social Media: Technology Leaders in the Digital World

* MediaCon Filmmaker Creative Series

* Latinas Entertainment Institute

* Access Hollywood: Cracking the Code to Success in Tinseltown

* Case Studies in Excellence in TV Programming

* MediaCon Celebrity Spotlight Series

* Latino Moviegoers: The Powerful Audience That Hollywood Loves

* Cable TV's Wild West of Programming

* The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career

The two day MediaCon is uniquely designed as both a Latino media industry event as well as a Latino entertainment consumer showcase. The Entertainment Expo is scheduled for Saturday July 21, from 11:00 am to 5:00 pm at the Pasadena Convention Center. The Expo, which is free and open to the public, will highlight media properties, launches, upcoming programming, and diversity initiatives through 100 entertainment and media booths. Other scheduled attractions include musical performances on two stages, celebrity meet and greets and autograph sessions including appearances by DJs Art Loboe and Big Boy, to name a few.

For additional conference information or to register, log on to www.LatinoMediaCon.com or call (626) 792-6462.