Sales

You can’t just wait for followers to come to you on LinkedIn – you have to put yourself out there and offer something of value. Once you start establishing yourself as an expert, you can build bigger, more sprawling networks that will actually attract people you don’t already know, people who might actually be interested in the services of your MSP. But you can only do that if you prove that you’re worth it.

IT service provider marketing and web site services firm Ulistic has integrated its web site form lead generation with Autotask and ConnectWise professional service automation platforms. The integrations mean leads generate tickets in the PSA systems, creating a smooth workflow that can be tracked. Here are the details....More

You can’t just wait for followers to come to you on LinkedIn – you have to put yourself out there and offer something of value. Once you start establishing yourself as an expert, you can build bigger, more sprawling networks that will actually attract people you don’t already know, people who might actually be interested in the services of your MSP. But you can only do that if you prove that you’re worth it....More

Social media isn’t marketing; it's a platform for marketing. There’s a big difference there. You’ve got to do more than just go on social media sites. You need use them properly to drive attention towards your business and create demand for your products and services....More

Sales and marketing expert Kendra Lee provides advice for you on lead generation tactics, the use of marketing personas, reaching your goals and accomplishing your resolutions in 2015 and a look back at some of the best lessons learned in 2014. Check them out here....More

Your prospects don't want to read about technology. So what do you need to write about to get your prospects excited? Here are seven tips to get these potential customers interested in what you have to say....More

When you sell your IT services, you often focus on the benefits: productivity, collaboration, security. But your prospects have heard it all before. Here are the messages to focus on to differentiate yourself: boosting revenue, reducing costs and minimizing risks. Here's how....More

We all know what an amazing tool the Internet is for marketing an MSP, but are you using that tool correctly? It’s more than just slapping up a website and connecting it to a Facebook page. It involves a step-by-step process for converting strangers on the Internet to leads, to customers, and finally to promoters of your business. Here's how....More

Google has been veering more and more towards smart rankings for sites based on their quality, not just what search terms are present. With that in mind, here are some the strategies that Ulistic recommends for keeping your MSP’s SEO relevant into the new year....More

Who are you targeting when you put your name out there? In an age of more competition and easy services such as Office 365, this question is more important than ever. And the answer is simple -- go after the C-level executives....More