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Black Friday 2013 Recap

Disclosure: This blog post contains Amazon affiliate links. I may earn a small commission with each affiliate link click. For more details please see my full disclosure about blog profit.

Another Black Friday has come and gone. Much like last year most of my shopping was done online. The major difference this time around was more than half of it occurred before the Turkey even came out of the refrigerator, and it was one of our best years to date with an average saving of 48%! That is, assuming none of our purchases fall through. I’ll get to that.

Thanksgiving morning I got up with Nicki to give Domingo a chance to get a little more sleep. While she was eating breakfast I decided to check the websites of some of the stores whose deals we were hoping to snag, to see if any of the deals were live yet. The Step 2 Cottage was already on sale on Toys R Us matched by Amazon, as was another item Domingo wanted to get his father for Christmas. (Actually Amazon’s deal for Domingo’s dad’s gift was a few dollars cheaper on Amazon, a happy surprise.) In my cart both went. That’s my kind of shopping: in the comfort of my own home, at a leisurely pace, exactly what I wanted at the price point I wanted.

Alas, the Step 2 Kitchen, was not available online from Toys R Us, nor price matched on Amazon. I figured I would wait until 5pm eastern standard time (the time Toys R Us was opening it’s doors on the East coast) to see if Amazon would price match then. Nada. Okay, 5pm our time. Still nope. I was bummed, but hopeful for a surprise lightening deal.

I continued to monitor Toys R Us and Amazon’s websites throughout the day and Friday. To my surprise Friday morning the kitchen was suddenly available for shipping. In the shopping cart it went. While in the middle of the check out, right after supplying my credit card information, I suddenly found myself viewing my cart. I was confused. Did I click the wrong thing? Did I finished checking out? The kitchen was still in my cart, and I hadn’t received a confirmation number so I decided to try again. The checkout process failed at the same place the second time, with the kitchen still in my cart. The third time I tried to check out I was told my purchase couldn’t be completed because my cart was empty. I went back to the search page, but the kitchen was now listed as sold out. I was very bummed. Eight hours later the kitchen was once again available for shipping. This time, on the second try, I was able to confirm the purchase and received an order confirmation number, but an hour later I received an email saying there was a problem fulfilling my order. The kitchen is back ordered.

I am questing whether my order will be fulfilled in time for Christmas. My experience on toysrus.com reminds me of the bestbuy.com website glitches of 2011. BestBuy’s front end website had no notion of how much inventory was still available, and too many orders went through. BestBuy was ultimately unable to fulfill all those orders, and had to cancel someone of them. The constant fluctuations between in and out of stock could be due to a similar inventory accounting problem. Maybe my order kept failing because there wasn’t a product in stock to buy? Toys R Us’ original estimated delivery date was mid December. While my order isn’t canceled, I no longer have an estimated shipment date, and there’s not a lot of slack time between mid December and Christmas.

I am trying not to be too pessimistic. Domingo pointed out that the BestBuy shoppers had no idea there was a problem with their orders until a few days before Christmas because BestBuy had no idea there was a problem with the orders. This isn’t the case here, as I have already received an email from Toys R Us letting me know of the delay. From Twitter and Facebook it sounds like I wasn’t the only one this happened to, and some other folks had their orders out right canceled. Toys R Us didn’t cancel my order, which likely means they think they can fulfill it.

Fingers crossed.

Anyway, here’s what worked for us this time around:

Checking Early if the Deal was Live – For stores with a physical presence “Thursday, midnight!” corresponds to a single, specific time. A website, on the other hand, could have a physical presence in multiple time zones and receive visitors from all over the world. Do they mean Thursday according to where the website servers are located (which could be anywhere in the world and even multiple locations)? The company headquarters? The potential shoppers?

In the past two years I’ve found many retailers have soft start times, and the kind folks answering the help lines often don’t know exactly when the sales start. We discovered some deals went live when it was Thursday in Europe & Asia, but still Wednesday here in the US.

Keeping Multiple Tabs For Easy Deal Checking – I kept a tab open for each product/retailer combination I was considering. I had the play kitchen opened on Amazon’s website, Toys R Us, and Target. Periodically I’d refresh each page to see what the current offer price was. I found this worked better than price alerts websites which are usually restricted from crawling merchant websites too often.