Blog

Artificial intelligence has long been a threat of customer-centric organizations. The contact centre industry has seen the ebbs and flows of outsourcing various functions to bots, IVRs and auto-response communication. The newest AI trend is Artificial Neural Networks (ANNs), networking systems modeled after the actual behavior of human brains. These self-learning, sophisticated data gathering tools […]

The question I get asked all the time from investors, CX executives, potential clients and even our partners is “how important is having the outsourcing/customer experience partners close to their clients?” Perhaps my experience building the first BPO in Jordan over ten years ago, serving the GCC, and operating Gulf CX today in Bahrain, KSA […]

Do you know where all your customers are at this very moment? The answer is that every one of them is sat on one of your touchpoints – but what have you done to ensure they are truly having a great experience of your product or service at these touchpoints? Touchpoints are any moments of […]

Contact centre technology has come a long way over the years. The digital revolution has removed the need for clunky hard phones, server rooms full of wires and equipment, and debilitating storage limitations. Yet many companies are still relying on outdated, expensive service providers to connect them to their customers. Gulf Customer Experience (Gulf CX) […]

If you’re contemplating whether or not you should upgrade your CX strategy, perhaps you should ask yourself, how much will you lose if you don’t? While new acquisition and sales strategies seem to be worth your investment, ignoring current customers and CX flaws will cost you far more in the end. Studies show that over […]

Only 30 minutes away from its regional headquarters in Bahrain, Gulf CX graduated its first Saudi contact center team completing customer service excellence and advanced sales training. The training conducted in Khobar is in-line with plans for Gulf CX to support its client base in the Eastern province. “Our success in launching in KSA is […]

Our region has finally embarked on a customer experience battle, affecting countless brands. With increased investments in both cx and digital transformation, our mission is to help both customers executing large-scale, complex CX programs as well as those who don’t know how to begin and require customer journey analysis and mapping to determine CX maturity. […]