October 5, 2011

I am what some might call a realistic optimist. I go into each situation with hope but know that the world is not made of lollipops and rainbows. I want everyone to get along and treat each other with respect. That is not always the case, not everyone operates from a place of integrity. We need to be strong. We need to move business along. But we can do it with compassion. This goes beyond customer service.

The social web is a wonderful place to meet people who think like you and share your values and passions. They can live next door or across the world but the connection is there on a level you can't easily explain. There are human beings behind each blog post and tweet. They have hopes and fears, stress and victories. And we can connect with them if we give the process its due care.

What Do You Do?

Since I am not a painter or a plumber, the answer is not always clean and tidy. I help businesses do business better. My offering is not as a social media guy or a marketing guy. My first step is to decipher how I can help improve what you are doing. We can get into social channels and websites and marketing plans and strategy after that is established. Without our desire to get there, we will never know when we arrive.

With channels like LinkedIn, Twitter, Facebook, Google Plus or Empire Avenue, we have the opportunity to lead blended lives. If we connect with authenticity, work and develop friendships at the intersection of collaboration and then pick up a phone once in a while to connect on my favorite social network - person to person.

Admiring Trailblazers

We marvel at those who appear fearless in their pursuits. We look for inspiration from individuals who seem to know exactly what they want to be doing. Yet we call them self-made and if you believe in Malcolm Gladwell’s Outliers theory (which I do), none of us is self-made. If it takes a village to raise a child, it takes true human collaboration to clear a path to our passion.

Thank you for dropping by here. And thanks to those who have invested their time in helping me get better. Look at the people in your life offering to help and thank them. Then extend your hand to help others. Collaboration is not a word to put on a t-shirt.