The ASA cleared one advert, saying it was ''mildly sexual'' but that children would understand that the poster was advertising lingerie and, as such, the models would not be fully clothed.

However, it deemed the pose of the model in the second poster more seductive, saying: ''We considered that the pose of the woman kneeling on the bed was overtly sexual, as her legs were wide apart, her back arched and one arm above her head with the other touching her thigh. We also noted that the woman in this image wore stockings.

''We considered that the image was of an overtly sexual nature and was therefore unsuitable for untargeted outdoor display, as it was likely to be seen by children. We concluded that the ad was socially irresponsible.''