Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The […]

By Nancy Langmeyer – ETMG Writer/Editor Case studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant credibility in a sales cycle when sales people need a strong differentiator to sway a prospect in their favor. I personally love to write case studies […]

By Nancy Langmeyer – ETMG Writer/Editor Marketing folks are starting to put budgets together for the upcoming year and they may be asking themselves which sales tools to focus on next year. Case studies and white papers can both contribute significant value within a sales cycle so let’s take a look at the benefits of […]