We're here to make buying technology simple, exciting and tailored to each of our customers,” said Best Buy branded operations CEO Paul Antoniadis.

Our store in Thurrock marks the beginning of a new chapter and we're looking forward to bringing the Best Buy experience to consumers across the UK.”

Best Buy will launch a fifth store in Croydon, Surrey in the autumn. Further store announcements are due in the coming months. The retailer has pledged to create 8,000 jobs in the UK over the next five years.

Despite the new store launches, Verdict Research consulting director Neil Saunders has told MCV that Best Buy poses little danger for established High Street games retailers – such as GAME and Gamestation.