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Activision Blizzard is home to a portfolio of iconic and beloved game franchises -- including Activision's Call of Duty®, Crash Bandicoot™,
Spyro™ and Bungie's Destiny; Blizzard's Overwatch® and World of Warcraft®; and King's Candy Crush™. (Graphic: Business Wire)

LAS VEGAS--(BUSINESS WIRE)--Set for ongoing growth with a slate of world-class entertainment
properties, Activision Blizzard Consumer Products Group (ABCPG)
arrives at Licensing Expo 2018 with an all-star roster of licensing and
retail partners. Through gameplay, film and television content, esports
events and consumer products, Activision and Blizzard Entertainment are
creating depth, breadth and longevity of engagement around their
franchises and across platforms. A year into the group’s formation,
ABCPG is successfully delivering against the company’s franchises,
including Blizzard’s Overwatch® and Activision’s Call
of Duty®, among others.

The merchandising program for Overwatch is significantly
expanding. Hasbro has been awarded the master toy license for the
franchise with plans for a wide range of play experiences including a NERF
product line, games and more. Additionally, LEGO® Group has plans
for multiple Overwatch building sets across various price
points. Further, Overwatch is just one of many Blizzard
Entertainment properties featured in the recently announced exclusive
apparel line from UNIQLO as part of its Spring/Summer 2018
collection that launched globally on May 18.

The pop culture phenomenon Call of Duty franchise
continues to realize massive success, and Activision is poised to have
the largest merchandising program to date based on product category and
global expansion. This year Black Ops is back! The highly anticipated Call
of Duty: Black Ops 4, scheduled for release on October 12,
perfectly lends itself to new categories including collectibles and
allows for a richer assortment of assets to support the massive game
experience built for fans. Design agency PowerStation Studios is
bringing new creative to life that’s expanding the depth and breadth of
the program and supporting partners across various international markets.

Esports has emerged as a significant opportunity that engages
millions of players and spectators worldwide. Activision Blizzard is at
the forefront of competitive gaming with the Call of Duty World League,
MLG Network and the Overwatch League™,
the first major global professional esports league with city-based
teams. A robust apparel line is at the center of the merchandising
program, designed to appeal to a massive global audience of gamers.
ABCPG is currently seeking best-in-class partners across all product
categories to explore burgeoning licensing and merchandising prospects
targeting a new era of fans.

“Since debuting at last year’s Licensing Expo, we’ve begun to
successfully realize our vision of offering more value and more
opportunities for our global licensing and retail partners by leveraging
the blockbuster franchises that Activision and Blizzard have created and
expanded over many years of dedicated development,” said Tim Kilpin, CEO
and president, Activision Blizzard Consumer Products Group. “For our
hundreds of millions of players around the world, we’re working hard to
build lasting global franchises that they can connect with across game
platforms and through esports and vibrant transmedia story content. We
are well positioned to continue playing a leading role in shaping the
future of entertainment.”

Spyro™: In celebration of Spyro’s 20th anniversary,
Activision is releasing Spyro™ Reignited Trilogy.
The trilogy features all the nostalgia and fun of the three original Spyro
games in a dynamic remastered collection. Activision is building a
consumer products program to support the launch on September 21 with
partners including: Funko (POP! Vinyl Figures); Changes
(Apparel); NECA/Kidrobot (Collectibles); Surreal
(Drinkware); Rubber Road (Apparel, Accessories); GameStop
(Totaku Figures); Pyramid (Homeware, Accessories); and Exquisite
Gaming (Cable Guys & Crates).

Activision Blizzard Consumer Products Group is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company and the world's most
successful standalone interactive entertainment company. Building on the
existing consumer products businesses, the newly formed Activision
Blizzard Consumer Products Group encompasses Activision, Blizzard and
King’s franchises of the future. The division is passionate about
working with best-in-class partners around the world to create high
quality and deeply relevant merchandise that gives fans new ways to
play, display, wear and live the brands they love. Activision Blizzard
is home to iconic and beloved entertainment franchises, including
Activision’s Call of Duty®, Crash Bandicoot, Spyro,
and Skylanders®; Blizzard Entertainment’s World of Warcraft®,
Hearthstone® and Overwatch®; King Digital Entertainment’s Candy
Crush™ andBungie’s Destiny.

¹Based on internal data and reports from key distribution partners.

Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Blizzard's expectations, plans, intentions or strategies
regarding the future, including statements about the company's Consumer
Products division, including with respect to Licensing Expo 2018 and the
merchandise licensing programs for Overwatch, Call of Duty,
Crash Bandicoot, Spyro, Destiny, World of
Warcraft and Hearthstone, including their features and
partners, the release date of Call of Duty: Black Ops 4, and the
release dates and features of Spyro Reignited Trilogy and Crash
Bandicoot™ N. Sane Trilogy, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors that
could cause Activision Blizzard's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Activision Blizzard as of the date
of this release, and the company does not assume any obligation to
update any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance
of Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.