Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.

Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. And yet there are several other pricing methods that businesses employ as well.

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RECENT POSTS

AUGUST 1, 2015
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JUNTA 42[Pricing, Product] This Week in Content Marketing: Don’t Build Your Content House on Rented Land

Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Who are they?

Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.

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INTEGRATED B2B

MAY 29, 2015

[Pricing, Product] The price of poor language

For example, did your company recently win a price ? But if your organization has put blood, sweat and tears into creating an innovative product or service that stands head and shoulders above anything else on the market, doesn’t it deserve high-quality promotion? Is your produkt professionel, or your product professional? We all make mistakes sometimes. Period. And… .

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YOUR SALES MANAGEMENT GURU

APRIL 21, 2013

[Pricing, Product] Earn Your Success, Pay the Price

Earn Your Success Pay the Price. good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results. First ; it’s creative time. What else can you do to win? Second; it’s professional. eventID=74422.

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. An army of one, if you will. Trello.
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In fact, many members tell us that customers want to engage with us only when they’re ready to talk about one thing—price—with many more opportunities going out to bid. And Landmine #2: Reps are ill equipped to disrupt the customer’s internal decision making process—instead they’re too reactive or product-oriented, leading to cost-focused conversations. Existing sales collateral/presentations tend to focus on supplier information—confirming what the customer already knows about our products, services, and solutions. Think about that for a moment. Customers
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They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Podcasts Product Marketing Over 1.1
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Last week we made the pricing for Eloqua’s software product packages public on our website for the first time: The starting prices range from $1450 to $10,000 per month, depending on the level selected. What if an Enterprise buyer hears of an SMB buyer making a purchase at 1/10th the price? Won’t you be excluded from deals based on the price being seen as too high (or too low)? Unfortunately, these arguments are based on an incorrect assumption that without talking to our sales team, buyers will not have the ability to form these perceptions of our price.
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The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks? Facebook Dynamic Product Ads. How Facebook Dynamic Product Ads Work. Product Catalog Set Up.
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