JUST WATCHED

Branson: Space journeys to start in Dec.

MUST WATCH

"Coffee, tea or ... definitely not me." – Sir Richard Branson worked as an AirAsia X flight attendant on Sunday after losing a bet to AirAsia CEO Tony Fernandes.

Hide Caption

1 of 7

Photos:Branson does drag after losing bet

That's smooth – The beard can stay, but the leg hair has to go. Branson had his legs shaved at a cocktail party the night before the flight.

Hide Caption

2 of 7

Photos:Branson does drag after losing bet

Rare footwear – Branson said he had to shop around before finding a pair of shoes that would fit.

Hide Caption

3 of 7

Photos:Branson does drag after losing bet

Service with a (weird) smile – Branson served meals and drinks to passengers, including the guy who made this happen -- Tony Fernandes, CEO of AirAsia Group.

Hide Caption

4 of 7

Photos:Branson does drag after losing bet

"I'm so sorry, sir." – Branson is probably the only flight attendant who can get away with "spilling" drinks on the airline boss and laughing about it.

Hide Caption

5 of 7

Photos:Branson does drag after losing bet

Would you order a drink from this man? – "This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe," said Branson after the flight.

Hide Caption

6 of 7

Photos:Branson does drag after losing bet

Crossdressing for a cause – The AirAsia special charity flight took off on Sunday from Perth, Australia, for Kuala Lumpur. The five-and-a-half hour journey with flight attendant Branson raised almost A$200,000 for the Australia-based Starlight Children Foundation.

Hide Caption

7 of 7

"May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean," Hicks begins.

"Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday."

"And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!"

Hicks goes on to say how much he enjoyed sampling the security scanners at each airport and the pat downs too.

"I feel as if I've been hugged by most of the Caribbean already," he writes.

The letter closes with a curt: "P.S. Keep the bag. I never liked it anyway."

Disgruntled customers regularly say LIAT stands for Languishing In Airport Terminals, Luggage In Another Terminal or Leaving Island Any Time.

Branson found himself on the receiving end of a similar stinging e-mail in 2008 in which a customer said his flight from Mumbai, India, to London was "the culinary journey of hell," and one that resembled a crime scene -- "A CRIME AGAINST BLOODY COOKING."

"(M)aking customer service key to your company will keep your employees motivated and your customers happy. This in turn ensures enduring loyalty, business success and a better experience for everyone."