About Dr. Robert Cialdini

Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president of INFLUENCE AT WORK, is widely regarded as the “Godfather of influence” because of his years of scientific research on the psychology of influence.

MOMENT MAKER™ Workshop

Principles of Persuasion (POP) Workshop®

Influence at Work® is Trusted by

Cialdini’s principles can and should affect every area of our digital marketing experience. From landing page design, to branding, to social interaction — we have a lot to learn from this brainy psychology professor.

-Jeremy Smith, Conversion Expert

Principles of Persuasion

About IAW

INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies. Offering keynote presentations, participatory workshops, and an intensive Cialdini Method Certified Trainer (CMCT) program, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, professional associations and educational institutions.

With an international brand and a training team that exemplifies Dr. Cialdini’s commitment to integrity and scientifically-grounded evidence, IAW is well positioned to continue to maximize professional success.

Keynote Speeches

Featuring topics such as Proven Ways for Sales People to Become More Persuasive and Leadership Through the Power of Persuasion, our keynotes are presented by Dr. Cialdini or an authorized select group of Cialdini Method Certified Trainers (CMCTs) and Dr. Cialdini himself. Our keynote speakers are available to present to both large and small groups around the world. Learn more using the button below.

Corporate Workshops

Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. The only courses on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative, and invaluable session for anyone seeking to improve effectiveness and productivity.

2018 Public POP® Workshops

Join us and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests–particularly those that occur in business settings. Most importantly, you will have the opportunity to put what you learned into practice. Click to learn about attending.

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Cialdini Asks: Richard Thaler

Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview

Cialdini Asks: Adam Grant

Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview

Cialdini Asks: Dan Ariely

Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview

Cialdini Asks: Amy Cuddy

Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview