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Sometimes, it seems like no matter how much storage you have in your car, you always need more. Auto manufacturers are always looking for new ways to optimize storage space for drivers looking to get a little extra out of their vehicle. Recently, Ford did that exact thing with the new Ford Escape’s storage space. Featuring an entirely redesigned exterior, the 2017 Escape is said to have 25% more storage in the front row and 15% more storage overall compared to the previous model year.

2017 Ford Escape

The most drastic change is that of the center console, which is now 50% larger and is designed to be more comfortable and ergonomically efficient for the driver’s right arm. Additionally, the all-new electronic parking brake system freed up space in the interior for two new storage areas, a larger media bin with power ports, a new glove-box, and improved cup holders.

Ford senior Interior designer Zulf Ali said, “That whole center console area is what we call ‘Manhattan real estate’ because it’s valuable. It isn’t a lot of space to work with, but as a designer, those constraints are exciting. It’s a challenge that forces you to be more creative–to ask yourself, ‘OK, how can we get clever with this?’”

Last year, the Escape—Ford’s #2 best-selling vehicle—tied for first place on J.D. Power’s highest-ranked compact SUV of initial quality. However, designers and engineers who worked on the new Ford Escape are confident that the dramatic changes to the SUV’s interior and technology will help solidify its standing. The 2017 Escape is already available in showrooms with the spacious redesigns and extra storage.

Millennials are growing up. Gen Y (people born anytime from the early 80s through the early 2000s) are turning in their compact cars that got them through college and their first jobs, and upgrading to something bigger.

2015 Ford Explorer

Crossovers and SUVs are taking over this generation’s top car choice, and it makes sense. Sports, active lifestyles, adding pets, and even starting families make a roomier car an ideal choice. Millennials are looking for cars they can see themselves growing into the next phase of their lives in. An SUV is great for throwing their bikes in now, and loading their babies in later.

The older Millennials are about 32, and that means they are more often holding down stable jobs with higher incomes than the generation behind them. Purchasing a new SUV or crossover is not such a far reach for people falling into this category.

A study conducted by Maritz Research surveyed 122,000 participants and found that cars remain top choices for Millennials overall, but the percentage considering a small car has fallen from 13.2 percent in 2008 to 9.7 percent.

According to the data compiled by Maritz Research, Ford has climbed to the top of the list in sales consideration among millennials – meaning that regardless of whether or not Millennials actually have the means to buy a Ford, the automaker is their top choice over any other brand.