Contents

The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in Gloucester from 1984 until its closure in October 2001.[2] The collection moved to Notting Hill in 2005.[3] Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience. The museum receives over 40,000 visitors annually.[4]

Set out in chronological order in the form of a "Time Tunnel" the museum gives visitors "a trip down memory lane", and to see how the brands around us have evolved from the naïve charm of Victorian times to the greater sophistication of today.[5] It also reflects the change in shopping habits, the impact of transportation, media, the effects of two world wars and the gradual emancipation of women.

The museum has a Cafe and Garden Area serving tea, coffee, Freshly made sandwiches, soup and biscuits. It is also available as a venue for drinks, receptions, dinners, parties and launches and has a separate conference space and boardroom for meetings.

Since originally opening in Colville Mews in 2005, the museum's visitor numbers have increased fourfold; and having outgrown the premises, it reopened in September 2015 at the London Lighthouse Building in Lancaster Road, formerly owned by the Terrence Higgins Trust.

In 2015, the World Branding Forum sponsored the education programme of the museum. This enabled the museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions.[4]

1.
Notting Hill
–
Notting Hill is an affluent district in West London, located north of Kensington within the Royal Borough of Kensington & Chelsea as well as Westminster. Notting Hill is known for being a neighbourhood, hosting the annual Notting Hill Carnival. For much of the 20th century, the houses were subdivided into multi-occupancy rentals. Since it was first developed in the 1820s, Notting Hill has had an association with artists, the area in the west around Pottery Lane was used in the early 19th century for making bricks and tiles out of the heavy clay dug in the area. The clay was shaped and fired in a series of brick, the only remaining 19th-century tile kiln in London is on Walmer Road. In the same area, pig farmers moved in after being forced out of the Marble Arch area, avondale Park was created in 1892 out of a former area of pig slurry called the Ocean. This was part of a general clean-up of the area which had known as the Potteries and Piggeries. The area remained rural until the expansion of London reached Bayswater in the early 19th century. The main landowner in Notting Hill was the Ladbroke family, working with the architect and surveyor Thomas Allason, Ladbroke began to lay out streets and houses, with a view to turning the area into a fashionable suburb of the capital. Many of these bear the Ladbroke name, including Ladbroke Grove, the main north-south axis of the area, and Ladbroke Square. The original idea was to call the district Kensington Park, the local telephone prefix 7727 is based on the old telephone exchange name of PARk. Ladbroke left the business of developing his land to the firm of City solicitors, Smith, Bayley. In 1823 Allason completed a plan for the layout of the portion of the estate. This marks the genesis of his most enduring idea – the creation of large communal gardens, originally known as pleasure grounds, or paddocks. To this day these communal garden squares continue to provide the area much of its attraction for the wealthiest householders. In 1837 the Hippodrome racecourse was laid out, the racecourse ran around the hill, and bystanders were expected to watch from the summit of the hill. However, the venture was not a success, in due to a public right of way which traversed the course. The Hippodrome closed in 1841, after which development resumed and houses were built on the site, at the summit of hill stands the elegant St Johns church, built in 1845 in the early English style, and which formed the centrepiece of the Ladbroke Estate development

2.
London
–
London /ˈlʌndən/ is the capital and most populous city of England and the United Kingdom. Standing on the River Thames in the south east of the island of Great Britain and it was founded by the Romans, who named it Londinium. Londons ancient core, the City of London, largely retains its 1. 12-square-mile medieval boundaries. London is a global city in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism. It is crowned as the worlds largest financial centre and has the fifth- or sixth-largest metropolitan area GDP in the world, London is a world cultural capital. It is the worlds most-visited city as measured by international arrivals and has the worlds largest city airport system measured by passenger traffic, London is the worlds leading investment destination, hosting more international retailers and ultra high-net-worth individuals than any other city. Londons universities form the largest concentration of education institutes in Europe. In 2012, London became the first city to have hosted the modern Summer Olympic Games three times, London has a diverse range of people and cultures, and more than 300 languages are spoken in the region. Its estimated mid-2015 municipal population was 8,673,713, the largest of any city in the European Union, Londons urban area is the second most populous in the EU, after Paris, with 9,787,426 inhabitants at the 2011 census. The citys metropolitan area is the most populous in the EU with 13,879,757 inhabitants, the city-region therefore has a similar land area and population to that of the New York metropolitan area. London was the worlds most populous city from around 1831 to 1925, Other famous landmarks include Buckingham Palace, the London Eye, Piccadilly Circus, St Pauls Cathedral, Tower Bridge, Trafalgar Square, and The Shard. The London Underground is the oldest underground railway network in the world, the etymology of London is uncertain. It is an ancient name, found in sources from the 2nd century and it is recorded c.121 as Londinium, which points to Romano-British origin, and hand-written Roman tablets recovered in the city originating from AD 65/70-80 include the word Londinio. The earliest attempted explanation, now disregarded, is attributed to Geoffrey of Monmouth in Historia Regum Britanniae and this had it that the name originated from a supposed King Lud, who had allegedly taken over the city and named it Kaerlud. From 1898, it was accepted that the name was of Celtic origin and meant place belonging to a man called *Londinos. The ultimate difficulty lies in reconciling the Latin form Londinium with the modern Welsh Llundain, which should demand a form *lōndinion, from earlier *loundiniom. The possibility cannot be ruled out that the Welsh name was borrowed back in from English at a later date, and thus cannot be used as a basis from which to reconstruct the original name. Until 1889, the name London officially applied only to the City of London, two recent discoveries indicate probable very early settlements near the Thames in the London area

3.
London Underground
–
The London Underground is a public rapid transit system serving London and some parts of the adjacent counties of Buckinghamshire, Essex and Hertfordshire in the United Kingdom. The network has expanded to 11 lines, and in 2015–16 carried 1.34 billion passengers, the 11 lines collectively handle approximately 4.8 million passengers a day. The system has 270 stations and 250 miles of track, despite its name, only 45% of the system is actually underground in tunnels, with much of the network in the outer environs of London being on the surface. In addition, the Underground does not cover most southern parts of Greater London, the current operator, London Underground Limited, is a wholly owned subsidiary of Transport for London, the statutory corporation responsible for the transport network in Greater London. As of 2015, 92% of operational expenditure is covered by passenger fares, the Travelcard ticket was introduced in 1983 and Oyster, a contactless ticketing system, in 2003. Contactless card payments were introduced in 2014, the LPTB was a prominent patron of art and design, commissioning many new station buildings, posters and public artworks in a modernist style. Other famous London Underground branding includes the roundel and Johnston typeface, to prepare construction, a short test tunnel was built in 1855 in Kibblesworth, a small town with geological properties similar to London. This test tunnel was used for two years in the development of the first underground train, and was later, in 1861, the worlds first underground railway, it opened in January 1863 between Paddington and Farringdon using gas-lit wooden carriages hauled by steam locomotives. It was hailed as a success, carrying 38,000 passengers on the opening day, the Metropolitan District Railway opened in December 1868 from South Kensington to Westminster as part of a plan for an underground inner circle connecting Londons main-line termini. The Metropolitan and District railways completed the Circle line in 1884, built using the cut and this opened in 1890 with electric locomotives that hauled carriages with small opaque windows, nicknamed padded cells. The Waterloo and City Railway opened in 1898, followed by the Central London Railway in 1900, the Metropolitan Railway protested about the change of plan, but after arbitration by the Board of Trade, the DC system was adopted. When the Bakerloo was so named in July 1906, The Railway Magazine called it an undignified gutter title, by 1907 the District and Metropolitan Railways had electrified the underground sections of their lines. In January 1913, the UERL acquired the Central London Railway, the Bakerloo line was extended north to Queens Park to join a new electric line from Euston to Watford, but World War I delayed construction and trains reached Watford Junction in 1917. During air raids in 1915 people used the stations as shelters. An extension of the Central line west to Ealing was also delayed by the war, the Metropolitan promoted housing estates near the railway with the Metro-land brand and nine housing estates were built near stations on the line. Electrification was extended north from Harrow to Rickmansworth, and branches opened from Rickmansworth to Watford in 1925, the Piccadilly line was extended north to Cockfosters and took over District line branches to Harrow and Hounslow. In 1933, most of Londons underground railways, tramway and bus services were merged to form the London Passenger Transport Board, the Waterloo & City Railway, which was by then in the ownership of the main line Southern Railway, remained with its existing owners. In the same year that the London Passenger Transport Board was formed, in the following years, the outlying lines of the former Metropolitan Railway closed, the Brill Tramway in 1935, and the line from Quainton Road to Verney Junction in 1936

4.
Ladbroke Grove tube station
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Originally opened as part of the Metropolitan Railway on 13 June 1864, the station was originally named Notting Hill. With the extension of line from Paddington to Hammersmith it was renamed Notting Hill & Ladbroke Grove in 1880. The renamings were efforts to avoid confusion with the opening of Notting Hill Gate tube station, Ladbroke Grove is two stops away from Wood Lane which has step-free access. The project at Ladbroke Grove would have provided two new lifts to platform level and a new step-free entrance, £3.06 million was spent on Ladbroke Grove before the project was halted. This station appears in a version of the music video for Lily Allens LDN. Allen alights here after travelling from Hammersmith tube station on the Hammersmith, the station also appears in the films Kidulthood and Adulthood

5.
Consumerism
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Consumerism is a social and economic order and ideology that encourages the acquisition of goods and services in ever-increasing amounts. In economics, consumerism may refer to policies which emphasise consumption. In this sense, consumerism expresses the idea not of one man, one voice, but of one dollar, one voice, the term consumerism has several definitions. These definitions may not be related to other and confusingly. One sense of the term relates to efforts to support consumers interests, by the early 1970s it had become the accepted term for the field and began to be used in these ways, Consumerism is the concept that consumers should be informed decision makers in the marketplace. Practices such as product testing make consumers informed, Consumerism is the concept that the marketplace itself is responsible for ensuring social justice through fair economic practices. Consumer protection policies and laws compel manufacturers to make products safe, Consumerism refers to the field of studying, regulating, or interacting with the marketplace. The consumer movement is the movement which refers to all actions. While the above definitions were becoming established, other people using the term consumerism to mean high levels of consumption. This definition has gained popularity since the 1970s and began to be used in ways, Consumerism is the selfish and frivolous collecting of products. In protest against this, some people promote anti-consumerism and advocate simple living, Consumerism is a force from the marketplace which destroys individuality and harms society. It is related to globalization and in protest against this some people promote the anti-globalization movement, vance Packard worked to change the meaning of the term consumerism from a positive word about consumer practices to a negative word meaning excessive materialism and waste. The ads for his 1960 book The Waste Makers prominently featured the word consumerism in a negative way, the consumer society emerged in the late seventeenth century and intensified throughout the eighteenth century. This included sugar, tobacco, tea and coffee, these were grown on vast plantations in the Caribbean as demand steadily rose. In particular, sugar consumption in Britain during the course of the 18th century increased by a factor of 20, critics argue that colonialism was indeed a driver of consumerism, but they would place the emphasis on the supply rather than the demand as the motivating factor. An increasing mass of exotic imports as well as domestic manufactures had to be consumed by the number of people who had been consuming far less than was becoming necessary. That idea was produced later, more or less strategically in order to intensify consumption domestically, marketplaces expanded as shopping centres, such as the New Exchange, opened in 1609 by Robert Cecil in the Strand. Shops started to become important as places for Londoners to meet and socialise, restoration London also saw the growth of luxury buildings as advertisements for social position with speculative architects like Nicholas Barbon and Lionel Cranfield

6.
Victorian era
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The Victorian era was the period of Queen Victorias reign, from 20 June 1837 until her death on 22 January 1901. It was a period of peace, prosperity, refined sensibilities. Some scholars date the beginning of the period in terms of sensibilities, the era followed the Georgian period and preceded the Edwardian period. The later half of the Victorian age roughly coincided with the first part of the Belle Époque era of continental Europe, culturally there was a transition away from the rationalism of the Georgian period and toward romanticism and mysticism with regard to religion, social values, and arts. The end of the saw the Boer War. Domestically, the agenda was increasingly liberal with a number of shifts in the direction of political reform, industrial reform. Two especially important figures in period of British history are the prime ministers Benjamin Disraeli and William Gladstone. Disraeli, favoured by the queen, was a gregarious Conservative and his rival Gladstone, a Liberal distrusted by the Queen, served more terms and oversaw much of the overall legislative development of the era. The population of England and Wales almost doubled from 16.8 million in 1851 to 30.5 million in 1901, Scotlands population also rose rapidly, from 2.8 million in 1851 to 4.4 million in 1901. However, Irelands population decreased sharply, from 8.2 million in 1841 to less than 4.5 million in 1901, mostly due to the Great Famine. Between 1837 and 1901 about 15 million emigrants departed the UK permanently, in search of a life in the United States, Canada, South Africa, New Zealand, Australia. During the early part of the era, politics in the House of Commons involved battles between the two parties, the Whigs/Liberals and the Conservatives. These parties were led by such prominent statesmen as Lord Melbourne, Sir Robert Peel, Lord Derby, Lord Palmerston, Gladstone, Disraeli, Victoria became queen in 1837 at age 18. Her long reign until 1901 was mainly a time of peace, Britain reached the zenith of its economic, political, diplomatic and cultural power. The era saw the expansion of the second British Empire, Historians have characterised the mid-Victorian era as Britains Golden Years. There was prosperity, as the income per person grew by half. There was peace abroad, and social peace at home, opposition to the new order melted away, says Porter. The Chartist movement peaked as a movement among the working class in 1848, its leaders moved to other pursuits, such as trade unions

7.
Portobello Road
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Portobello Road is a street in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London. It runs almost the length of Notting Hill from south to north, on Saturdays it is home to Portobello Road Market, one of Londons notable street markets, known for its second-hand clothes and antiques. Every August since 1996, the Portobello Film Festival has been held in locations around Portobello Road. Portobello Road was known prior to 1740 as Greens Lane - a winding path leading from Kensington Gravel Pits, in what is now Notting Hill Gate. In 1740, Portobello Farm was built in the area near what is now Golborne Road, the farm got its name from a popular victory during the lost War of Jenkins Ear, when Admiral Edward Vernon captured the Spanish-ruled town of Puerto Bello. Vernon Yard, which runs off Portobello Road, still honours the Admirals name to this day, the Portobello farming area covered the land which is now St. Charles Hospital. Portobello Farm was sold to an order of nuns after the railways came in 1864 and they built St Josephs Convent for the Dominican Order - or the Black Friars as they were known in England. Portobello Road is a construction of the Victorian era, before about 1850, it was little more than a country lane connecting Portobello Farm with Kensal Green in the north and what is today Notting Hill in the south. Much of it consisted of hayfields, orchards and other open land, the road ultimately took form piecemeal in the second half of the 19th century, nestling between the large new residential developments of Paddington and Notting Hill. Portobello Roads distinctiveness does not rely only on its market, a range of communities inhabiting the street and the district contributes to a cosmopolitan and energetic atmosphere, as do the many restaurants and pubs. The architecture plays a part too, as the road meanders and curves gracefully along most of its length, mid- to late-Victorian terrace houses and shops predominate, squeezed tightly into the available space, adding intimacy and a pleasing scale to the streetscape. The Friends of Portobello campaign seeks to preserve the unique dynamic. Portobello Road is also home to the Grade II* Electric Cinema, the average grade of ascent or descent between the northern end and the lowest point is about 1.77 percent. The main market day for antiques is Saturday, however, there are also fruit and vegetable stalls in the market, which trade throughout the week and are located further north than the antiques, near the Westway Flyover. The market began as a market in the 19th century, antiques dealers arrived in the late 1940s and 50s. It is the largest antiques market in the UK, the market section of Portobello Road runs in a direction generally between the north-northwest and the south-south-east. The northern terminus is at Golborne Road, the end is at Westbourne Grove. The market area is about 1,028 yards long, about one third of the way from its north end, the market runs beneath adjacent bridges of the A40 road and the Hammersmith & City line of the London Underground

8.
Gloucester
–
Gloucester is a city and district in southwest England, the county city of Gloucestershire. Gloucester lies close to the Welsh border, on the River Severn, Gloucester was founded in AD97 by the Romans under Emperor Nerva as Colonia Glevum Nervensis, and was granted its first charter in 1155 by King Henry II. Economically, the city is dominated by the industries, and has a strong financial and business sector. The origins of the name Gloucester can be traced to Caerloyw in the modern Welsh, there are various appellations in history such as Caer Glow, Gleawecastre, Gleucestre as an early British settlement is not confirmed by direct evidence. However, Gloucester was the Roman municipality of Colonia Nervia Glevensium, or Glevum, parts of the walls can be traced, and a number of remains and coins have been found, though inscriptions are scarce. In Historia Brittonum, an account of the early rulers of Britain, Vortigerns grandfather. Part of the foundations of Roman Gloucester can be today in Eastgate Street, while Roman tombstones. After the withdrawal on the Roman Empire in the late 4th Century the town returned to the control of Celtic Dubonni tribe. By the Anglo-Saxon Chronicle, Gloucester is shown as part of Wessex from the Battle of Deorham in 577 until 584, Gloucester was captured by the Saxons in 577. In the early 10th century the remains of Saint Oswald were brought to a church in Gloucester. The core street layout is thought to date back to the reign of Ethelfleda in late Saxon times. In 1051 Edward the Confessor held court at Gloucester and was threatened there by a led by Godwin, Earl of Wessex. A unique coin, dated to 1077–80, was discovered, just north of the city and it features the name of the moneyer Silacwine and its place of minting. The Portable Antiquities Scheme said that, until the coin was discovered, after the Norman Conquest, William Rufus made Robert Fitzhamon the first baron or overlord of Gloucester. Fitzhamon had a base at Cardiff Castle, and for the succeeding years the history of Gloucester was closely linked to that of Cardiff. During the Anarchy, Gloucester was a centre of support for the Empress Matilda who was supported in her claim to the throne by her half-brother, Fitzhamons grandson, Robert, 1st Earl of Gloucester. The story of the Anarchy is vividly told in a series of paintings by William Burges at the Castle. King Henry II granted Gloucester its first charter in 1155, which gave the burgesses the same liberties as the citizens of London, a a second charter of Henry II gave them freedom of passage on the River Severn

9.
Packaging and labeling
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Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, in many countries it is fully integrated into government, business, institutional, industrial, and personal use. Package labeling or labelling is any written, electronic, or graphic communication on the package or on a separate but associated label. The first packages used the materials available at the time, baskets of reeds, wineskins, wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags. Processed materials were used to form packages as they were developed, for example, early glass, the study of old packages is an important aspect of archaeology. The use of tinplate for packaging dates back to the 18th century, by 1697, John Hanbury had a rolling mill at Pontypool for making Pontypoole Plates. The method pioneered there of rolling iron plates by means of cylinders enabled more uniform black plates to be produced than was possible with the practice of hammering. Tinplate boxes first began to be sold from ports in the Bristol Channel in 1725, the tinplate was shipped from Newport, Monmouthshire. By 1805,80,000 boxes were made and 50,000 exported, tobacconists in London began packaging snuff in metal-plated canisters from the 1760s onwards. With the discovery of the importance of airtight containers for food preservation by French inventor Nicholas Appert, after receiving the patent, Durand did not himself follow up with canning food. By 1813, they were producing the first canned goods for the Royal Navy, the progressive improvement in canning stimulated the 1855 invention of the can opener. In 1858, another lever-type opener of a complex shape was patented in the United States by Ezra Warner of Waterbury. Set-up boxes were first used in the 16th century and modern folding cartons date back to 1839, the first corrugated box was produced commercially in 1817 in England. Corrugated paper received a British patent in 1856 and was used as a liner for tall hats, scottish-born Robert Gair invented the pre-cut paperboard box in 1890—flat pieces manufactured in bulk that folded into boxes. Gair discovered that by cutting and creasing in one operation he could make prefabricated paperboard boxes, commercial paper bags were first manufactured in Bristol, England, in 1844, and the American Francis Wolle patented a machine for automated bag-making in 1852. Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane overwraps and these innovations increased processing efficiency and improved food safety. As additional materials such as aluminum and several types of plastic were developed, they were incorporated into packages to improve performance, in 1952, Michigan State University became the first university in the world to offer a degree in Packaging Engineering

10.
Poster
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A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either graphical or wholly text. Posters are designed to be both eye-catching and informative, Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography, according to the French historian Max Gallo, for over two hundred years, posters have been displayed in public places all over the world. The modern poster, as we know it, however, dates back to the mid-nineteenth century, First, the printing industry perfected colour lithography and made mass production of large and inexpensive images possible. Second, government censorship of public spaces in countries like France was lifted, and finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas. They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus, Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements. Purely textual posters have a history, they advertised the plays of Shakespeare. The invention of lithography was soon followed by chromolithography, which allowed for mass editions of posters illustrated in vibrant colours to be printed, by the 1890s, the technique had spread throughout Europe. Chéret is considered to be the father of advertisement placards and he was a pencil artist and a scene decorator, who founded a small lithography office in Paris in 1866. He used striking characters, contrast and bright colours, and created over 1000 advertisements, primarily for exhibitions, theatres, the industry soon attracted the service of many aspiring painters who needed a source of revenue to support themselves. Not surprisingly, Chéret is said to have introduced sex in advertising or, at least, Posters soon transformed the thoroughfares of Paris, making the streets into what one contemporary called the poor man’s picture gallery. Their commercial success was such that some artists took up poster design in earnest. Some of these artists were, like Alphonse Mucha, in great demand, the popularity of poster art was such that in 1884 a major exhibition was held in Paris. By the 1890s, poster art had widespread usage in other parts of Europe, by the end of the 19th century, during an era known as the Belle Époque, the standing of the poster as a serious artform was raised even further. Between 1895 and 1900, Jules Chéret created the Maîtres de lAffiche series that became not only a commercial success, Alphonse Mucha and Eugène Grasset were also influential poster designers of this generation, known for their Art Nouveau style and stylized figures, particularly of women. Advertisement posters became a type of graphic art in the modern age. ”In the United States

11.
Toy
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A toy is an item that is used in play, especially one designed for such use. Playing with toys is supposed to be a means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys, many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a child may fold an ordinary piece of paper into an airplane shape. Newer forms of toys include interactive digital entertainment, some toys are produced primarily as collectors items and are intended for display only. The origin of toys is prehistoric, dolls representing infants, animals, the origin of the word toy is unknown, but it is believed that it was first used in the 14th century. Toys are mainly made for children, the oldest known doll toy that has been found is thought to be 4,000 years old. Playing with toys is considered to be important when it comes to growing up, younger children use toys to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults on occasion use toys to form and strengthen social bonds, teach, help in therapy, most children have been said to play with whatever they can find, such as sticks and rocks. Toys and games have been unearthed from the sites of ancient civilizations and they have been written about in some of the oldest literature. Toys excavated from the Indus valley civilization include small carts, whistles shaped like birds, the earliest toys are made from materials found in nature, such as rocks, sticks, and clay. Thousands of years ago, Egyptian children played with dolls that had wigs and movable limbs which were made from stone, pottery, in Ancient Greece and Ancient Rome, children played with dolls made of wax or terracotta, sticks, bows and arrows, and yo-yos. When Greek children, especially girls, came of age it was customary for them to sacrifice the toys of their childhood to the gods, on the eve of their wedding, young girls around fourteen would offer their dolls in a temple as a rite of passage into adulthood. The oldest known mechanical puzzle comes from Greece and appeared in the 3rd century BC. The game consisted of a divided into 14 parts. In Iran puzzle-locks were made as early as the 17th century, Toys became more widespread with the changing attitudes towards children engendered by the Enlightenment. Children began to be seen as people in and of themselves, as opposed to extensions of their household, the variety and number of toys that were manufactured during the 18th century steadily rose, John Spilsbury invented the first jigsaw puzzle in 1767 to help children learn geography. He created puzzles on eight themes - the World, Europe, Asia, Africa, America, England and Wales, the rocking horse was developed at the same time in England, especially with the wealthy as it was thought to develop childrens balance for riding real horses

12.
Game
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A game is a structured form of play, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is carried out for remuneration, and from art. However, the distinction is not clear-cut, and many games are considered to be work or art. Key components of games are goals, rules, challenge, games generally involve mental or physical stimulation, and often both. Many games help develop practical skills, serve as a form of exercise, or otherwise perform an educational, simulational, attested as early as 2600 BC, games are a universal part of human experience and present in all cultures. The Royal Game of Ur, Senet, and Mancala are some of the oldest known games, ludwig Wittgenstein was probably the first academic philosopher to address the definition of the word game. In his Philosophical Investigations, Wittgenstein argued that the elements of games, such as play, rules, from this, Wittgenstein concluded that people apply the term game to a range of disparate human activities that bear to one another only what one might call family resemblances. A piece of entertainment is an if it is interactive. Movies and books are cited as examples of non-interactive entertainment, if no goals are associated with a plaything, it is a toy. If it has goals, a plaything is a challenge, if a challenge has no active agent against whom you compete, it is a puzzle, if there is one, it is a conflict. Finally, if the player can only outperform the opponent, but not attack them to interfere with their performance, however, if attacks are allowed, then the conflict qualifies as a game. Crawfords definition may thus be rendered as, an interactive, goal-oriented activity made for money, with agents to play against. A game is a system in which players engage in a conflict, defined by rules. A game is a form of art in which participants, termed players, according to this definition, some games that do not involve choices, such as Chutes and Ladders, Candy Land, and War are not technically games any more than a slot machine is. A game is an activity among two or more independent decision-makers seeking to achieve their objectives in some limiting context, a game is a form of play with goals and structure. When you strip away the differences and the technological complexities, all games share four defining traits, a goal, rules, a feedback system. Games can be characterized by what the player does and this is often referred to as gameplay. Major key elements identified in this context are tools and rules that define the context of game

Diageo plc (or ) is a British multinational alcoholic beverages company, with its headquarters in London, England. It …

Image: CR Gimli

Diageo received major backlash from the public and the Scottish Government following the decision to close Johnnie Walker production in Kilmarnock, Scotland, the birthplace of the brand's founder and production hub since 1820

Cadbury, formerly Cadbury's, is a British multinational confectionery company wholly owned by Mondelez International …

An 1885 advertisement for Cadbury's Cocoa

Cadbury Factory, Bournville is located on the south side of Birmingham, England

The packing room at Bournville, circa 1903

Cadbury Wharf, Knighton, Staffordshire. It was operated by Cadbury between 1911 and 1961 to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville.