John Pereless- Internet Marketing Can Benefit Small Businesses

Monday, 22 December 2014

Internet
marketing refers to advertising your business over the internet to increase
direct sale using email and web. According to John Pereless, these are the techniques used by businessmen in conjunction
with different other advertising solutions to attract large customer base. Internet
marketing can be divided into 3 specialized areas:

·

Social media marketing

·Web marketing

·Email marketing

If you are
starting a new business or want to expand your existing one, John Pereless suggests you to use
internet marketing for your benefit. Here are few tips and tricks given by John Pereless that can help you to target
a large customer base easily with internet marketing.

A clear objective

If you have
a business website, you must have a clear objective behind designing your
business web page. Who is your targeted audience? What do you want your website
to convey? Assigning a goal is crucial to increase your sale. Once you have a
clear objective, make sure that you are working in accordance with it.

Website content

Content is
the king as it plays crucial role in online advertising. What and how you write
is what that matters in the end. Therefore JohnPereless, advices that it is
important to evaluate the content before uploading it. Write relevant,
informative and interesting content that can attract your audience easily. Therefore
set your goal and do not forget to update the content regularly.

Use

analytic

Analytic's tools
can be used to measure the performance of your business website. These tools
can easily measure the amount of internet traffic that came to your website,
check for how long the visitors navigated your website and where did they came
from. The analytics can also track the number of people who called your
business, duration of the call and various other details.

Importance of title tag

Review your
business website to check whether the title matches with the content of
different pages or not. Title tags must be precisely written and should be accurate.
They are an important part of your website as they help in increasing the
visibility of your website and thus they form a crucial part of internet
marketing.

John Pereless
suggests you to evaluate your competitor’s website to check their marketing strategies
and to stay ahead of them. Go through different websites before designing one
for your business as it will give you an overview of how you can rank you
website higher than theirs. Use smart strategy and see what the world of
internet has to offer.

John Pereless@authorstream

John Pereless @ Fotolog

Press Release by John Pereless

About Me

John Pereless is President / CEO of Pereless Software, a global software development firm delivering business solutions and custom applications to customers including National Geographic Channel, Fox, PepsiCo, and Nokia Siemens Networks. He is responsible for the strategic and overall business development of Pereless.