Ziggy and Stephen Marley, sons of reggae icon Bob Marley, have been tapped as the new faces of John Varvatos’ spring ’15 campaign.

The black-and-white portrait, shot by Danny Clinch in Austin, Texas, has the brothers styled in Varvatos’ signature tailored-meets-rocker aesthetic — a fitting choice since both are musicians in Ziggy Marley and The Melody Makers.

Though the shoes aren’t identifiable in the campaign, Ziggy sports the black Ricards dress shoe, while Stephen wears the black Richard cap-toe dress style. “I don’t dress up very often, but when I do, I wear John Varvatos,” said Ziggy in a release.

“Ziggy [and Stephen] are carrying on this legacy in their own authentic way,” added Varvatos.

Past campaigns have included musicians Ringo Starr, KISS, Iggy Pop and Willie Nelson. To celebrate the current campaign, a short film celebrating Bob Marley’s 70th birthday (directed by Clinch) will debut on Johnvarvatos.com on February 5.