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"Resource Based View Mcdonalds" Essays and Research Papers

Assignment
The purpose of this abstract is to summarize and evaluate the paper „Is the resource-based “view” a useful perspective for strategic management research “ written by RICHARD L. PRIEM and JOHN E. BUTLER.
I. Summarization
The authors try to clarify the fundamental theoretical statements of the resourcebasedview (RBV) and specify its fundamental contributions to knowledge.
PRIEM and BUTLER try to answer two basic questions:
1. Is the foundational and unembellished RBV actually a...

Master: Business Administration
Specialization: Human Resource Management
ResourceBasedView: A short review of its main strengths and weaknesses
Short introduction, definition and characteristics
The ResourceBasedView (RBV) is a useful business management tool that, in recent years, has been attracting the attention of a growing number of researchers. The popularity of this influential contemporary theory comes primarily from the fact that it combines both strategic and organizational...

Case
study:
MTN
Introduction: The resource-basedview of strategy
According to Segal-Horn (2004 p 163) the Resource-BasedView (RBV): “ ... places the firm rather than the industry at the centre of strategy formulation ... It has an internal resource focus rather than an external industry or market focus for strategic thinking.“
Why RBV? Rumelt’s research (Unit 3 Section 2 pp 8-9), although contested, showed that the industry environment accounted for a very small percentage of the...

and differences between the resourced basedview of strategy and the industrial organisation (I/O) basedview of strategy
The similarities and differences between the two views of strategy, resource-basedview (RBV) and industrial organization (I/O) view will be critically discussed. According to Hanson, et al. (2011), the RBV model specifies a firm’s strategy internally to earn above-average returns based on its unique resources and capabilities. Resources such as capital equipments, individuals’...

Examine the advantages and challenges of developing a strategy for competitive advantage based on resources and capabilities. Illustrate your answer with appropriate examples.
In lights of changing technical advancements, cut-throat competitions and unstable global economic conditions, managers need to consider strategies to sustain competitive advantage more frequently then ever. And no matter how organized their companies are and which industries they are working in, they can quickly start by...

followed by the presentation of three theoretical assumptions of the article. In the last part, the strength and weakness of the article would be critically investigated.
The resource-basedview VS Positioning view
The underlying debate that the article reveals refers to the contradictory statements of Resource-basedView (RBV) and Positioning perspective. Kogut and Zander (1995, p420) claim, “Strategy is much more than the selection of product markets and technologies of production. Above all,...

factors or to not capitalizing on organizational resources and capabilities.
There are three views important to understanding Competitive Environment
First a company has to tool at the impact of external factors – called I/O Industrial Organization View
The second view is called Resource-BasedView – empathizes exploiting organizational resources in order to develop and maintain competitive advantage. Another modern approach is called Guerilla View of competitive advantage - it proposes that an...

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Sustainable Competitive Advantage: Extending the ResourceBasedView
A body of literature has emerged which addresses the content of sustainable competitive advantage as well as its sources and different types of strategies that may be used to achieve it.
A firm is argued to have a competitive advantage when it is implementing a value creating strategy which a current or potential competitor is not implementing at the same time. Moreover, a firm is argued to have a sustained...

market, which will help her to obtain not only higher profits but also longevity.
As Michael Porter in his 1985 text says that, it is about the distinct and ideally sustainable edge over the competitors.
The competitive advantage is said to be based on monopoly profits and on/or the Ricardian Rents and is used to generate another important factor, the added value.
The writer – expert in finance John Kay implies that the C.A. presents no stability and it is always relative for each one of the...

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STRATEGIC MANAGEMENT
The Resource – BasedView of the Firm and Innovation:
Identification of Critical Linkages
(Summary Report)
TIFFINY CHRISTINA RUEL
BB12160888
SUMMARY REPORT
This article is about the resourcesbasedview (RBV) of the firm an innovation of critical linkages by Konstantinos C. Kostopoulos, Yiannis E. Spanos, and Gregory P. Prastacos. This paper is analyses the interrelationship between RBV and organizational innovation. They researchers mentioned that the importance...

Motion: Service companies should adopt a Resourcebasedview (RBV)
Strategy process
P1
Members of the Jury, honorable Chairman, thank you for the opportunity to speak.
We are here to discuss whether the resource-basedview is the best approach that Service Companies can adopt as a strategy formulation process.
Firstly we would like to define the mentioned terms; Service companies and Strategy
Service companies / The service industry is defined according to the Business Dictionary...

unlike structural functionalism)
III. RBV Model- resourcebasedview
A. Underlying Premise: Firms differ because each has a unique set or bundle of resources (note the word unique and the word different which are related to differentiation)
B. Types of Basic Resources
1. tangible assets
2. intangible assets (including a firm's capabilities and skills the system, how they bring all the parts together and how they use these parts)
C. Rule: Basic resources may (should?) give a firm a competitive advantage...

Capabilities
The aim of this essay is to analyze the resources and capabilities of Canon – a company from Japan, then identifying if they have competitive advantage or not. This essay focus on analyze the ResourceBasedView theory based on the case of Canon. Generally, while doing this essay, it appears some difficult as word count, knowledge, but hopefully it can be helpful for people who work and care about this problem.
The resourcebasedview (RBV) theory had been evaluated by a variety of authors...

Review on Resource-basedView in Strategic Management Theories
In field of Strategic Management,Resourcebasedview theories (RBV), is a business management tool used to determine that strategic resources available to a company. It stems from the principle that the source of the firms competitive advantage lies in their internal resources, as opposed to their positioning in the external environment. (Barney, 1995). In other word, RBV of the firm predicts that certain types of resources owned and...

the emergence of a growing body of work collectively labelled the resource and capability-basedview of the firm (RBV). In reality, Resource Competence View (RCV) first adopted an “economic” orientation. Pioneer studies (Wernerfelt, 1984) , Barney, 1986, 1991, Dierickx and Cool, 1989, Peteraf, 1993) focused on the type of resources and competencies that could offer to its owner a sustainable competitive advantage. Therefore, resources and competencies approach first appeared as a theory of competitive...

The Resource-BasedView (RBV) of the firm:
A framework for determining competitive heterogeneity
Tony T. Akiwumi MBA FCMI
2002 Cohort, DBA Programme,
Kingston University, Kingston, Surrey, UK
The Resource-BasedView of the firm is an emerging strategic management theory of firm heterogeneity that explains the differences in firm prosperity that cannot be attributed to differences in industry conditions alone; it also exposes the resource conditions that underlie competitive advantage....

what they produce and how they use resources at their disposal to do so. In this sense we may distinguish between the positional perspective, developed by Michael Porter, according to which achieving competitive advantage is the result of exploitation of imperfections in the market, the resourcebased perspective, which states that competitive advantage lies in the ownership of valuable resources, and the dynamic capabilities view, which follows the resourcebasedview but also adds the dimension of...

Contents
Contents 1
Main Body 2/5
Conclusion 5
References 6/7
Appendices 7
List of Figures
Figure 1:Resource-based model 3
Critically evaluate the resource-basedview (RBV) of the firm as a means of explaining the sources and strength of the competitive advantage of Apple.
Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the...

elements of Resource-basedView that are discussed in three academic articles. A resourcebasedview of the firm” by Wernerfelt, “At first, makes an effort to integrate important elements of sustainable competitive advantage from the Recourse-basedview into a model of four conditions that underlie the sustained competitive advantage for a firm. It describes the first condition, heterogeneity, based on the notion that firms are fundamentally heterogeneous, in terms of their resources and internal...

Journal of Management
http://jom.sagepub.com/ The Resource-BasedView: A Review and Assessment of Its Critiques
Jeroen Kraaijenbrink, J.-C. Spender and Aard J. Groen Journal of Management 2010 36: 349 DOI: 10.1177/0149206309350775 The online version of this article can be found at: http://jom.sagepub.com/content/36/1/349
Published by:
http://www.sagepublications.com
On behalf of:
Southern Management Association
Additional services and information for Journal of Management can be found...

and increasing costs. Using the Resource-BasedView of the firm (RBV) (Barney, 1986, 1991), critically evaluate the competitiveness of Zara within the Australian retail industry.
The resourcebasedview revolves around the notion of a firms tangible and intangible resources and capabilities allowing the firm to sustain a competitive advantage amongst its competitors. Zara being one of the biggest multinational fashion retailers of our time possesses many resources that enable Zara to maintain a...

capabilities and resources by defining capabilities as “a special type of resource, specifically an organizationally embedded non-transferable firm-specific resource whose purpose is to improve the productivity of the other resources possessed by the firm” [4](p389). “[R]esources are stocks of available factors that are owned or controlled by the organization, and capabilities are an organization’s capacity to deploy resources”:[3] p. 35. Essentially, it is the bundling of the resources that builds capabilities...

model the firm as a chain of value-creating activities. Porter identified a set of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain and is depicted below:
Firm Infrastructure
Human Resource Management
Technology Development
Sourcing
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
&amp; Sales
Service
MARGIN
MARGIN
PRIMARY
ACTIVITIES
SUPPORT
ACTIVITIES
The goal of these activities is to create value that...

organization view (I/O) is their choice of industry is very attractive. Todays world consist of many people who spend several hours playing video games. EA is from this aspect is stacking up ok against their competitors but they are also failing in their position. EA’s sales are down from previous years and they also missed the initial social gaming trend of which they are now trying hard to develop a digital platform for many of their popular games. The next perspective is resource-basedview (RBV). EA’s...

Dynamic capabilities has been introduced as an extension of the resource-basedview of the theory of the firm. Unlike RBV, they refer to dynamic markets, where competitive environment is shifting. More precisely, dynamic capabilities are organizational and strategic routines by which managers alter their resource base to implement new value-creating strategies. These routines integrate, reconfigure, gain and release resources. According to us, a good illustration of dynamic capabilities can be...

Journalof Management
1991, Vol. 17, No. 1,99-120
Firm Resources and Sustained Competitive Advantage
JayBarney
Texas A&M University
Understanding sources of sustained competitive advantage has become a major area of research in strategic management. Building on the assumptions that strategic resources are heterogeneously distributed acrossfirms and that these differences are stable over time, this article examines the link between firm resources and sustained competitive advantage. Four empirical...

The resourcebasedview of the firm (RBV) deals with the concept that by understanding the internalresource base and core competences, the management of a business will be able to employ this specific knowledge to create and sustain a competitive advantage. The RBV promotes the idea of firm heterogeneity and the notion that the conscious and tacit development of idiosyncratic bundles of resources and competences will provide competitive advantage. This is in contrast to the traditional analysis...

Case study 1: Resourcebasedview of competitive Advantage
1. How specific would the identification of strategic capabilities need to be to permit them to be managed to achieve competitive advantage?
Business strategy is all about competitive advantage. Businesses need strategies in order to ensure that resources are allocated in the most effective way.A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented...

﻿Boxall, P., & Purcell, J. (2000). Strategic human resource management: where have we come from and where should we be going? International Journal of
Management Reviews, 2(2), 183-203.
HRM includes anything and everything associated with the management of employment relations in the firm.
Strategic human resource management (SHRM) implies a concern with the ways in which HRM is critical to organizational effectiveness
Effectiveness is a multidimensional concept, which is subject to paradox...

Introduction
International Human Resource Management (IHRM) is a core aspect of HRM, essential for all international practitioners (CIPD, 2012). It is a vital concept for HR managers in multinational enterprises (MNEs). IHRM is about the world-wild management of Human resources (Brewster, 2002) IHRM refers to any HR professional who is working in an organisation which operates in more than one country (CIPD, 2012).
According to Amstrong (2010, p.8) Internationalisation connotes an expansion...

35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and MauriceMcDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the actual corporation...

Procurement
is
An
Integral
Part
of
Resource-­ BasedView
of
An
Organization
Phuong
Duong
University
College
Dublin
(12251697)
4112
words
ABSTRACT
Procurement
has
become
an
increasingly
widespread
practice
among
organizations
and
is
today
of
strategic
importance
that
attract
...

Today, human resources are seen as "the available talents and energies of people who are available to an organization as potential contributors to the creation and realization of the organization's mission, vision, strategy and goals" (Jackson and Schuler, 2000, p. 37).There exist two models that seek to describe what strategy is and how an organization should develop such strategy. The first model known as the Industrial Organization (I/O) model is based on the assumption that firms competing in...

Introduction
The resource-basedview (RBV) is a business management tool used to determine the strategicresources available to a company. The fundamental principle of the RBV is that the basis for a competitive advantage of a firm lies primarily in the application of the bundle of valuable resources at the firm's disposal. To transform a short-run competitive advantage into a sustained competitive advantage requires that these resources are heterogeneous in nature and not perfectly mobile.
Resource-based...

current issue and full text archive of this journal is available at www.emeraldinsight.com/0951-3574.htm
Value, proﬁt and risk: accounting and theresource-basedview of the ﬁrm
Steven Toms
The York Management School, University of York, Heslington, UK
Abstract
Purpose – This paper aims to argue that the principal components of the Resource-BasedView (RBV) as a theory of sustained competitive advantage are not a sufﬁcient basis for a complete and consistent theory of ﬁrm behaviour. Two missing...

on plagiarism. |
Brunel Business School
MSc in Corporate Brand Management
Academic Year 2010-2011
Resource-BasedView of Brands
0839648
A Dissertation submitted in partial fulfilment of the requirement for the degree of Master of Science
Brunel University
Brunel Business School
Uxbridge, Middlesex UB8 3PH
United Kingdom
...

RESOURCES BASE VIEW
Financial resources:
The 1998 financial report shows that SingTel, the largest telecommunications company in Singapore, has a huge reserve (cash and bank deposits) of S$4.44 billion. This is the company’s strength as not many companies have such large reserves. The debt-to-equity ratio1 in the last 3 years was also very low. In fact in 1997, it was just 0.05 as opposed to in 1998 and 1999 when it was merely 0.06. With such a huge reserve and low debt-to-equity ratio, SingTel...

of Transaction Cost Economics and ResourceBasedView theories in terms of their usefulness in explaining firms’ internationalization strategies.
Two Nobel Prize winners have extensively contributed to one of the theories that will be discussed in this essay. It is very exciting to access Transaction Cost Economics and ResourceBasedView theories in terms of their usefulness in explaining firms’ internationalisation strategies. This assessment will be based on two American companies: Harley Davidson-motorcycle...

In 1948, the McDonald brothers opened their redesigned restaurant and their fast food restaurant chain is the world’s largest.
II.McDonalds
A. History
The first “McDonalds” restaurant was opened by brothers Dick and McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about twenty five offerings and the “carhops” (workers who take food to vehicles) served people waiting in their cars. McDonald’s success thrives on adapting to consumer demands. McDonalds first started...

McDonalds has a wider variety here with products starting from as low as Rs 20, while KFC has not been able to match that
.McDonalds has set up its own supply chain investing huge amount which leads to lower costs and prices.
The USP of McDonald's was cheap fast food, and the company's signature product, the Big Mac hamburger was considered an American icon. rior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in...

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Critically discuss the importance of resource-based sources of competitive advantage in one of the industries studied on this module. You should discuss a range of companies.
‘Competitive advantage’ is when a firm sustains profits that exceed the average for its industry. The goal of much of business strategy is to achieve a sustainable competitive advantage. Porter identified two basic types of competitive advantage; cost and differentiation. These two advantages are known as ‘positional...

states is McDonalds holding up to business ethics?
Business ethics focuses on what constitutes right or wrong behavior in the business world and how moral and ethical principles are applied by business persons to situations that arise in their daily activities in the workplace (Ethics, 2006).
Ethics in the Fast Food industry has been identified as one of the most important factors in a fast food business such as McDonalds. In this paper we researched whether Fast Food companies like McDonalds behave...

from the resource-basedview the different strategic moves that this company has implemented in order to strengthen its handsets business unit and the implications that would entail the acquisition of Nokia, if it was to materialize.
The core business of Huawei during its first 18 years of existence was offering network technologies and solutions, also providing equipment to build and operate them. This technology-development focus, allowed them to develop and amass a set of resources and capabilities...

Institutional BasedView
Introduction
Strategy has come to play a significant role in international business (IB) in recent times. This is predicated on the fact of complexities associated with globalisation. The interplay of various factors of production in an environment could have been sufficient for MNEs in taking investment decisions. However, experience has shown otherwise. In this light, strategising in the international business arena has been dominated by industry and resourcebasedviews, somewhat...

Introduction
The McDonald’s is the global fast food giant, introduced in 1940, in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It places its headquarters in Oak brook, Illiona US.
Their introduction of “Speedee Service System” in 1948 established the principles of the modern fast food restaurant. It revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes.
The McDonald’s Corporation’s...

the monopoly enjoyed by Xerox in the copier business in the 1970s but also to grow into a highly diversified, multi-product and multinational premier company.
Specifically, the report considers (1) the competitive strategy of Canon (2) the major resources and capabilities of Canon (3) management of the development and transfer of capabilities throughout the organisation (4) Canon's strategic perspective (5) is Canon successful? (6) conclusion and key learning points
Competitive strategy
The dominant...

﻿McDonalds
Corporation
Franchesca Luther
Emma Padayachy
Luigi Germaine
Montel Kurz
Aaron Vielle
Class of D1A
CONTENT
HISTORICAL BACKGROUND
The business began in 1940, with a restaurant opened by brothers RICHARD AND MAURICE MCDONALD at 1398 North E Street at West 14th Street in San Bernardino, California. WikiMiniAtlas
Their introduction of the Speedee Service System, in 1948 furthered the principles of the modern fast food restaurant the White Castle hamburger chain...

1. McDonald Product : value-priced , fast-serviced meal
2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price)
3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas, airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King, Subway etc..
4. Promotion: McDonald has engaged...

SamoyitaYasmin
MBA-II-“B”
1275765
What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen?
Answer:
Opportunities
1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection
Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48...