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Roxy was founded in 1993 to cater for young women in the surf and snow sports arena. With Quiksilver as its parent company, Roxy introduced itself as a swimwear line, followed closely by sportswear. With a mixture of femininity, flexibility and comfort, Roxy has changed the women’s surf apparel market forever, catering to young girls as well as women. Their tropical prints, fashionable cuts and vibrant hues have ensured them a loyal following by all who wish to ROCK the beach look.