WHY WOULD FOUR FORMER NAVY S.E.A.L.s, THE GREATEST LIVING EXPLORER, MEMBERS OF THE ROYAL FAMILY AND AMISH FARMERS ALL BE UNDER THE SAME BARN ROOF IN MERCER COUNTY? I DON'T KNOW. THE GREAT OPENING OF THE NEW HOME OF AN ALL AMERICAN WATCH MAKING COMPANY. SALLY WIGGIN WAS THERE. Reporter: IT MIGHT SEEM ODD A WATCH MAKING FACILITY IN A BARN RENOVATED BY THE AMISH. THE WATCH MAKER IT MAKES PERFECT SENSE. WHAT'S SPECIAL THE AMISH LIVE AS PEOPLE DID 150 YEARS AGO WHICH IS THE TYPE OF WATCH MAKING THAT WE DO. OUR WATCHES ARE NOT POWERED BY BATTERIES. Reporter: WORN BY CELEBRITY, A PRESIDENT AND A NAVY S.E.A.L.s WHO COBALT HAS SUPPORTED. WE HAVE TWO WATCHES SPECIFICALLY DESIGNED FOR NAVY S.E.A.L.s BY NAVY S.E.A.L.s. Reporter: AS HE HAS DONE FOR THE MAN OF GUINNESS BOOK OF WORLD RECORDS. FOR HIM YOU CAN GET EXACTLY METICULOUSLY WHAT YOU WANT AND IT WON'T LET YOU DOWN EVEN IN EXTREMES. Reporter: EXTREMES EXPERIENCED LAST YEAR. A YEAR AGO IN ANTARCTICA THAT EXPEDITION'S AIM WAS TO DO THE FIRST CROSSING OF THE ANTARCTICA CONTINENT WHICH IS FAR BIGGER THAN CHINA DURING THE POLAR WINTER, AVERAGE TEMPERATURE OF MINUS 75 CENTIGRADE. Reporter: HE PRAISED HIS PROTEGE'S CHOICE. DESIGNEE GIVES US THE TIME AND THE TIME IS THE MOST IMPORTANT THING IN THE WORLD. NOT THE MONEY. THE TIME. Reporter: COBALT BORN IN GERMANY, EDUCATED AT CARNEGIE MELLON WHERE HE INVENTED THE WATCH CHOOSES TO MAKE IT COMPLETELY IN HOUSE AND IN AMERICA. COBALT IS THE COMPANY THAT HAS PIONEERED WATCH MAKING IN AMERICA. Reporter: THE ONLY PERSON MISSING THE ACTOR OF SOPRANO'S