The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Under the direction of the founder of Colette, the athletic brand is striving to expand its presence in the women's sneaker realm, by catering to the performance and aesthetic tastes of female consumers

In an unusual partnership aimed at widening their respective consumer bases, the beauty brand and coffee mainstay created a campaign celebrating busy women's use of their dry shampoo and beverages, respectively

Retailers are focusing on rebranding products and service related to female health and hygiene, availing themselves of digital, personalized and on-demand tools that empower women to take charge of their wellbeing

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users