Strategy to beat the odds

Despite their best intentions, business leaders often get bogged down by human biases and social dynamics that get in the way of clear strategy and strong execution. Just about anyone proposing a strategy comes in with a confident “hockey stick” projection. But how do you distinguish the true breakthrough plans from the fakes and then carry through the tough choices needed to make good on those promises?

90%

of economic profit created

is captured by companies in the top quintile of our analysis

1 in 12

companies

moved from the middle quintiles to the top over 10 years

8

strategy shifts

can change what’s happening in your strategy room and help you break through

The eight shifts diagnostic

Recognize Yourself?

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“. . . The third little pig wanted to build a wolf-proof brick house. But the other two pigs thought that would take away resources from their budgets, so they talked him out of it right before the wolf killed all
three of them.”

Meet the authors

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