One of the reasons regularly advanced for companies to blog is so that they can listen to and participate in the “conversation of the blogosphere”. But it’s not just blogs any more (if ever it was): the wider conversation, of the social mediasphere, has to be attended to by any company that intends to maintain and improve its position in the market.

And for many companies there are planning and management issues for the deployment of social media across the enterprise, both for internal communication and for public-facing communication.

As Jeremiah points out, it’s about social media measurement. And Dow Jones evidently has some cool text-mining and visualization technologies to help interpret what is happening.

Jeremiah is one person who is up-to-the-minute on these developments and with his access to the latest research, together with his extensive networking, has a highly informed take on where things are heading in the social media space.

An event not to be missed. Well, not by anyone who is on deck at that hour, which unfortunately in my part of the world is 3.30 am. I’m hoping Jeremiah can use his influence to get Dow Jones to do a recording of the webinar and make it available for us Antipodeans, not to mention the folks in China, Japan, Malaysia, Indonesia, New Zealand, Korea…, to take in at a civilized hour.

Details of the topic, date and time, and registration form, are at this site.

Des Walsh is a business coach and social media strategist. He helps owners of small and medium business meet confidently the special challenges of this age of rapid transformation, deliver great results and stay balanced and happy in the process. Des has been actively engaged for over 20 years in promoting the business opportunities of the digital economy, is a certified specialist in social media strategy, a blogger, podcaster and co-author of the best-selling book LinkedIn for Recruiting.

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