More than just a fashion accessory

dog&boy scarves are so much more than a fashion accessory – they’re a timeless, trans-seasonal staple for every woman designed to make her feel beautiful, every day, no matter the journey.

Classic forever pieces that never go out of style.

From luxurious fabrics and imaginative prints, all the way through to stunning packaging, dog&boy offers a complete sensory experience.

The limited-edition nature of each prints make designs exclusive, but the stories they tell are accessible to anyone. Whether you’re 25 or 65, dog&boy scarves speak to the soul, ignite the senses, and capture the imagination.

Slipping easily into your everyday handbag, beach tote, or carry on, and unravelled in a moment, you are never stuck for something to wear and lift your outfit.

Your brand name is a curiosity. What inspired it?

Like most things with dog&boy, serendipity took over one afternoon when I was out with my young son. He was, as usual, downloading his day to me with enthusiasm, character and emotion. That’s when dog&boy came to me.

Everyone knows a dog and boy; the adventure, the wonder, the curiosity, the stories. The imagination that only childhood gives where simple moments become an adventure and were magic is waiting to happen.

Why scarves in particular?

Scarves have always been my ’thing’. I have always worn them. All shapes, sizes fabrics, colours.

I had always sought scarves that were a little different, a bit special. I have always loved different textures and prints and how they look and feel when worn. And how, whilst so simple, a scarf can lift an outfit, and your spirits, even if it’s just jeans and a tee.

At the time when the idea for dog&boy was born, I couldn’t find what I loved in the market, so starting dog&boy was really to alleviate my own frustration.

It’s been said your scarves are a ‘work of art’. What goes into your creative process?

Every dog&boy scarf is unique, but they all share a common thread.

Designs are born from a simple moment or a single element that inspires the process of storytelling. It could be a quote, a texture, a song, or a moment in time that has made me stop and appreciate the loveliness of it.

There’s no place for cookie-cutter prints, du jour patterns, or repeat designs in our collections. Every design is new and different in every collection.

Personal photographs form the basis for many dog&boy designs and, from there, the creative process starts using various elements to build the story.

Each design is created to surprise and delight. Every time you look at the design, you see something new.

What can retailers get excited about at Life Instyle?

dog&boy offers a beautiful contradiction between exclusivity and accessibility, which distinguishes us from other brands.

Every new collection is released exclusively at Life InStyle each season and with RRP between $89 - $189 it provides a range of price points for various retailers depending upon their customer base.

This season we are launching our largest collection yet, including a stunning pure silk capsule, ideal for spring and the warmer months ahead.

The collection’s colourways are the perfect transition from winter-to-spring-to-summer in colours that complement this seasons colour palettes. There is definitely something for everyone.

With Christmas buying a high a high priority for Life InStyle retailers, they will appreciate the stunning packaging provided with every dog&boy scarf making them ready to give at such a busy time of year.

And what other exciting things does the future hold for dog&boy?

This is a question we ponder often and regularly get asked. Scarves will always be our core range. It’s why we started.

But there is definitely the opportunity to extend the brand beyond scarves. With a few ideas currently in the making, it will be something that complements dog&boy and our current product offering.

We will be releasing any new product development exclusive at Life Instyle, so watch this space!

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Sonya from dog&boy looks forward to meeting new stockists and catching up with current ones at Life Instyle Melbourne.

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