Once again, mad props to Ron & Fez for bringing the following story to my attention. It’s called Bear Scratch, and it pretty much makes the new MacBook Air look like a pile of garbage cans. Bonus: the guy in the video is Balloon Dad. Surely you remember that Balloon Boy nonsense?

Bear Scratch, as the video eloquently explains, is a device you attach to your wall that you use to more efficiently scratch your back.

You know, because you never see bears pick up a back-scratcher when they have an itch. Not because they don’t have opposable thumbs, but because it’s not efficient enough!