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Hasselblad H4D-31

Hasselblad announced the H4D-31 this week at Photokina 2010 as a solution for high-end 35mm photographers and medium format film shooters looking to make a more affordable switch to digital. The H4D-31 is packaged with an 80mm lens for €9,995, and is also available with a CF-lens adapter in place of the kit lens for those who already shoot medium format film.

More details in the press release below.

Hasselblad H4D-31 Press Release

22/09/2010 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital.

Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.

The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity – everything you’d expect from a Hasselblad camera and more.

Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad’s True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field. Hasselblad’s innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.

Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad’s Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).