Origins

Everything starts with a single snowflake, a magical bond that shone a light on my whole life. That crystal became a snowstorm, a whirling storm of new ideas continuously falling into my mind. Some men see things as they are and ask themselves ‘why? I Dream of things that never existed and I say ‘why not?

George Bernard Shaw .

Philosophy

Going beyond any conventions and face the unknown: we invent, design, test skis that are extreme in performance and unique in design, bringing to life the dreams of very single rider by creating a product that can be an endless reason for personal satisfaction. A racing engine under the feet, without being in a competition, if not maybe against your own limits.

HANDMADE IN ITALY

The design of each single ski of our collection embodies all those values in which I truly believe: customer’s expectations, exclusive materials, state-of the-art design and artisanal expertise. Every collection is handcrafted in Italy by a single artisan in a limited series. Though our products we try to tighten as much as possible the bond between a ski and its “pilot”.

REALLY CUSTOMER ORIENTED

through our entirely handcrafted production and with each new collection we constantly try to get closer and closer to the skier’s soul and essence. Different types of woods, colours, designs: by all these different tiny bits and fine details we warmly encourage our ski lovers to freely customize their item as much as they wish in order to obtain their own personal style. This is what our ‘Made by You’ project really means: avoiding all prefabricated and ready-made solutions, and opting instead for a completely and unique individual look. From the preliminary sketches of your just born ideas, through the different sampling drafts and up to the final layout, we can be sure to faithfully follow our customer from the beginning to the very end, in order to warrant him a final result that fully complies with all your original wishes and desires. Our specialist are always available for arranging a meeting for any kind of additional information or further clarifications you may need.

W67 “Lesmo”

W67 “Lesmo”

This ski is son of contemporary time but it is way much faster, meant to give the unparalleled sense of vertigo that only speed can deliver, thought for sliding fast and for bending tight & quick. The second vertigo comes when you test it on hard snow and ice: there you will feel that this ski has found its ideal ‘territory’, because it won’t hesitate, keeping tight its grip on all inclinations. The third vertigo will come as a real revelation: the more you accelerate the more stable it will become, because its design is not meant for slowing down. The last thrill will be set off by the slope itself: this ski will be more at ease with the hardest slopes. We designed it for purists like us, those who think that skiing is pure sprint, sliding on an steep and empty slope, all bending and no compromises.

Finishing: each and every single ski is handcrafted in all its manufacturing phases: initial design, prototyping, manufacturing, pressing, cutting. During all these phases the quality control is carried out at the highest levels, until every single detail is really made ‘the way it was meant to be’. Only after all that we can be ready to green light the delivery of the finished product. Each item of every collection has a serial number linking it to his unique purchaser, since every collection is actually manufactured in a limited series.

Made by you: the model W67 “Lesmo” is manufactured in olive wood and black ebony, with side panels in black. But please note that also these core features can be changed by consulting our specialists, because we can easily adapt our ski to your personal and unique style. We are at your full disposal also for arranging a meeting for any kind of additional information or further clarifications.

The following ski fastenings can be mounted upon customer’s request:

Salomon ‘Race Series': X12 LAB – X16 LAB – X19 LAB

W69 “Ascari”

W69 “Ascari”

This is a grand tourism ski with a double personality: stable, easy, manageable, but at the same time when the track demands, it becomes fast, precise and safe. A ski that couples sporting with a great flexibility, in order to be used in different conditions.

Heart “GT “: graphite high density insole for a maximized slide, wood core structure for a higher stability, a sensible reduction of vibrations, a more homogeneous strength distribution, plus a sandwich construction that enhances the edge grip, offering also a higher precision in bending by improving the lead conduction, new side panels made of a high-sliding material and tempered stainless steel edges with a hardness of 48-50 in Rockwell scale.

Finishing: the focus of our attention is definitely product oriented, thus ensuring us to achieve the excellence in our product manufacturing. Any handcrafted ski must be elegant and performing, but in order to obtain the best results we don’t have to ‘rush’ the process: just like for any well done thing, timing is the key. This is a reason for ensuring the best results. Manufacturing skis with the right time dedicated to every step of the production gives a better quality to each single part of the whole process. Each and every single ski is handcrafted in all its manufacturing phases: initial design, prototyping, manufacturing, pressing, cutting. During all these phases the quality control is carried out at the highest levels, until every single detail is really made ‘the way it was meant to be’. Only after all that we can be ready to green light the delivery of the finished product. Each item of every collection has a serial number linking it to his unique purchaser, since each collection is actually manufactured in a limited series.

Made by you: the model W69 “Ascari” is manufactured in black ebony and olive wood, with side panels in bamboo. But please note that also these core features can be changed by consulting our specialists, because we can adapt our ski to your personal style. We are at your full disposal also for arranging a meeting for any kind of additional information or further clarifications.

The following ski fastenings can be mounted upon customer’s request:

Salomon ‘All Mountain Series’: Z12 TI – Z12 – Z10

W85 “Lavaredo”

W85 “Lavaredo”

The expression “Lavaredo” immediately evokes two thoughts: the first one is purely romantic, the beautiful “Three Lavaredo Peaks”, while the second one is exquisitely related to freedom and pureness of those mountains. W85 “Lavaredo” is the model we designed for those who like powdering, but often prefers free riding on the slope by trying some personal trick.

Sensations: the perfect ski for slopes, but also for exploring new tracks outside the slopes. It really allows you everything. Its structure offers the best features for those who prefer the fresh snow on the slope with the total freedom to experiment new tricks, or even for those who crave for riding straight into the woods while the show is still falling.

Structure: details are the perfect complement for the total comfort offered by this product. Wooden core for higher flexibility, reinforcement in tri-axial fabric and titanal, graphite high-density insole for the maximum smoothness.

Finishing: each and every single ski is handcrafted in all its manufacturing phases: initial design, prototyping, manufacturing, pressing, cutting. During all these phases the quality control is carried out at the highest levels, until every single detail is really made ‘the way it was meant to be’.

Design: model W85 “Lavaredo” make a part of the ‘Made by you project’.

The following ski fastenings can be mounted upon customer’s request:

Salomon ‘All Mountain Series’: Z12 – TiZ12 – Z10 – L10

Brooklyn

Brooklyn

This ski is son of contemporary time but it is way much faster, meant to give the unparalleled sense of vertigo that only speed can deliver, thought for sliding fast and for bending tight & quick. The second vertigo comes when you test it on hard snow and ice: there you will feel that this ski has found its ideal ‘territory’, because it won’t hesitate, keeping tight its grip on all inclinations. The third vertigo will come as a real revelation: the more you accelerate the more stable it will become, because its design is not meant for slowing down. The last thrill will be set off by the slope itself: this ski will be more at ease with the hardest slopes. We designed it for purists like us, those who think that skiing is pure sprint, sliding on an steep and empty slope, all bending and no compromises.

Finishing: each and every single ski is handcrafted in all its manufacturing phases: initial design, prototyping, manufacturing, pressing, cutting. During all these phases the quality control is carried out at the highest levels, until every single detail is really made ‘the way it was meant to be’. Only after all that we can be ready to green light the delivery of the finished product.

THE BROOKLYN IS PRODUCED IN A 10 PIECE LIMITED EDITION

WHITING MADE BY YOU

The brand ‘Whiting’ was born on the Dolomites mountains, and the project ‘made by you ’ allows purchasers to truly customize the skis of our entire collection: we can follow you step by step into the field of design, precious woods, leather, fabrics. We are ready to say ‘no’ when an idea or a project crash with our principles, preferring to maintain a coherence with our credo of originality and singularity. Made by you your personality deep down to the very creative project. Your distinctive signature on the Dolomites.

SKI TEST WHITING

‘Whiting’ ski test point is a service of assistance and advice offered by our store.Whiting supports our customers in the realization of our products by displaying and making available all our manufactured models.