Manchester United Soccer Club

735 WordsApr 4th, 20123 Pages

CASE 4.1

Manchester United Soccer Club
Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self-confessed "soccer mom," had been elected tournament director and was responsible for organizing the club's first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire, was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and girls (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer…show more content…

This was followed by other stories of injustice on the soccer field. Another member suggested that they needed to quickly contact the local colleges to see if they could use their fields. The committee spent more than 30 minutes talking about how they should screen teams and how much they should charge as an entry fee. An argument broke out over whether they should reward the winning teams in each age bracket with medals or trophies. Many members felt that medals were too cheap, while others thought the trophies would be too expensive. Someone suggested that they seek local corporate sponsors to help fund the tournament. The proposed sale of tournament T-shirts and sweatshirts was followed by a general critique of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an artist he knew to develop a unique silk-screen design for the tournament. The meeting adjourned 30 minutes late with only half of the members remaining until the end. Nicolette drove home with seven sheets of ideas and a headache.

As Kevin poured a glass of water for the two aspirin Nicolette was about to take, he tried to comfort her by saying that organizing this tournament would be a big project not unlike the projects he works on at his engineering and design firm. He offered to

Merit One
Introduction
I have been asked to produce a clear set of notes to go with my presentation of Dove and Manchester United fully comparing the effectiveness of the marketing concepts and principals.
First of all I am going to start comparing the similarities of the aims of the two businesses. This is that Manchester United wants to become the best football club on and off the pitch. Dove has a similar aim which is trying to grow its brand of the real beauty campaign for women. This…

Marketing Mix for Manchester United Product: A massive sports store selling Manchester united.
Introduction
Marketing
Strategic marketing: defined by Stevens, Loudon, Wrenn, and Warren
(1997).
‘Consisting of the complete plan for the accomplishments of the
organisation’s mission statements and stated objectives’
And by Hiebing and Cooper (1995)
‘Marketing strategy is a statement detailing how an individual
marketing objective will be achieved, and describes the method for
accomplishing…

The Red Devils
Soccer is one of the most famous and most viewed sports around the world. Every country has its league, and every league consists of a certain number of competing teams. Modern soccer, or soccer as we now know it, started in England; the home of the Barclays Premier League. The Barclays Premier League is known to be one of the most exhilarating, competitive and unpredictable leagues in the world. Many strong teams compete in the Barclays Premier League and it is always hard to expect…

Management: Case Study.
Team 5.
Manchester United: Looking Beyond 2011-12 Season.
By the year of 2011 Sir Alex Ferguson was working hard to keep succeeding as he has been doing it since his arrival with Manchester United. Key acquisitions, new line-ups and strategic decisions had been made. In the other side of the “enterprise”, let’s say the commercial and financial side, Mr. David Gill; current CEO of Manchester United was as well making strategic decisions within the club.
For instance the headquarters…

Identify who you believe to be Manchester United's key stakeholders and evaluate their influence in relation to the ethical stance taken by the company.
Ethical stance defined by Johnson and Scholes as: 'the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.'Four possible ethical stances exist and are stereotypes for any organisation.
The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations…

c Impact
Manchester United’s Economic Impact
By Dalton Truax
For Mike Pearson
Sports Marketing & Management
28 February 2013
Introduction
Manchester United is the most valuable sports club to exist so surely the club must make the city a lot of money every year, right? Soccer is the most popular sport in the world, and the most popular soccer club in the world is Manchester United. There is no denial that Manchester United has had a huge cultural impact as…

are the core competencies of Manchester United football club?
We can say that Manchester‘s « core » core competencies are first of all, their capability to play good football associated with their capability to manage successfully their brand name (“Branding”).
Play good football
Any football team that pretends to be one of the best in the world has to play good football and have good players in order to be attractive and credible to its public. One of Manchester United’s strength is that they…

Manchester United Football Club History
Manchester United Football Club is one of the most successful clubs in Britain along with the likes of Liverpool, Rangers and Arsenal but in this paper I will take a look why United are simply just the best there is.
The Birth Of A Legend
It all started way back in the 1870’s when a group of railway workers decided to form a football club to play in on the weekends. They called the team The…