The changing face of Europe

March 13, 2012 // Julien Happich

Nick Flaherty talks to Andreas Pabinger, vice president for EMEA for Wind River
EE Times Europe: What are the up and coming areas of opportunity in the embedded market in Europe?
Andreas Pabinger: When I look at Europe I see a couple of global trends.

There has been a fundamental shift in telecoms and we have a couple of large players that are holding up and increasing their investment in China and the Far East so a lot of R&D has moved to the emerging markets. The structure of the industry changed – we still have the decision makers in Europe but the engineering has moved to the Far East. Fortunately Europe is still very strong in innovation and integrating multidisciplinary industries.

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