No, it’s not because Etiket doesn’t make ads anymore; by using our strategic thinking and creative problem solving skills to solve current challenges in the business environment, we’ve learn... Read more

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more

FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want. In a follow up to a study that was published in The Media Yearbook... Read more

South African agency Lowe and Partners SA, winner of the Grand Prix in the 2015 ACA Apex Awards, has been rebranded as MullenLowe South Africa. The formation of the Mullenlowe Group in 2015... Read more

As a hybrid marketing agency, we try and keep our finger on the pulse of modern marketing developments. Brand content is of special interest, because content marketing seems to be accelerati... Read more

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The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis. Find out more here