The Hall of Unwanted Dotcoms. Asbury & Asbury delves into ‘a certain sub-group of domain names that remain available for a minimal fee, even two decades into the age of the Internet. They are all one syllable, easy to pronounce and seven letters or fewer: qualities that are gold dust in normal circumstances. Yet they are presumed so awkward, ugly and uninspiring that nobody – not even the dotcom squatters – can bring themselves to go near them.’