Tag: sprout social

Your employees are on social media. You can’t stop them and, frankly, you don’t want to.
Instead, provide them with relevant information to share via social media and you’ll reap the rewards.
In fact, according to a study by Bambu by Sprout Social, three in four employees want to

Chicago-based Sprout Social, a social media management platform, just introduced a feature to make Twitter message recommendations. Called Suggested Replies, it uses machine learning to suggest answers to the most asked questions.
The machine learning algorithm analyzes incoming messages to see if you’ve received similar messages before.

All this philosophical musing about trees in a forest seems a little out of date. So let's invert the question to make it more actionable and insightful for companies and brands. If you Tweet to a company and no one bothers to respond, is the sound that follows the collective scream of your angry customers? Maybe.
Like many deep questions, this one is open to discussion and debate.

Does Apple need a face(book) lift? Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day. Right? For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media.

Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi. Though brands are more active on social media than ever before, they still struggle to engage with customers.

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement. Are You Present in Your Brand's Engagement? The campaign, called #BePresent, offers a new engagement report, which all brands are invited to generate and download.

Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics. With its products and services, Sprout Social enables other companies to track how customers interact over social media by monitoring interactions, such as comments and conversations.