The expansion is a natural fit for Collective Digital who in recent years have been expanding their cache and roster to include a multiverse of unique and interesting creators — beauty gurus and makeup tutorials are an enormously popular subculture of YouTube, and as such, the Collective Digital Studio team belongs in this space. And they have a fantastic partnership with the global brand that is Bobbi Brown Cosmetics.

“I love makeup., and I see the same appreciation for makeup artistry on YouTube,” says Bobbi Brown, makeup artist and the Founder of Bobbi Brown Cosmetics. “Because so many YouTube stars were using my makeup in their videos, we decided to partner with some of them to fully engage them and to reach a younger audience the way only YouTube can.”

The channel, which was announced today, will feature such shows as “Grace’s Faces,” a series in which the always funny and charming NMR friend Grace Helbig will pop over to administer makeovers to her fellow YouTube creators. Also, there will be plenty of interactive tips, contests and do’s, don’t’s and duhs of the cosmetics world. Considering the caliber of the studios and talent involved, I Love Makeup. should quickly become a must-watch destination channel for style-conscious fashionistas everywhere. While the channel will go live September 10th, check in on them often for additional content and updates.

In the meantime, here’s more from the world of Collective Digital Studios: