HomeAway.co.uk, the home of Holiday-Rentals®, is part of the HomeAway family. As the world leader in holiday rentals, we offer the largest selection of properties for any travel occasion and every budget. We’re committed to helping families and friends find the perfect holiday rental to create unforgettable travel experiences together.

Investing millions to market your property

At HomeAway.co.uk our marketing team are dedicated to raising awareness of the benefits of renting a private holiday rentals to millions of new travellers in order to drive more enquiries and bookings for our customers than ever before.

Our latest campaigns to promote your property

Reaching half a million Amazon Customers

We’re working with one of the UK’s biggest online retailers in September for our latest mail campaign. Half a million Amazon.co.uk customers will receive our promotion to spread the word about the benefits of renting a private holiday home and get the chance to enter our prize draw to win a holiday of their choice at one of the properties on our site.

Last of the Summer Vibes

This month we’re working with IPC Media to provide the entire travel section of their Last of the Summer vibes website to promote HomeAway.co.uk properties. This lifestyle website is shared by leading magazines Marie Clare, New, Look and In Style.

Other activities in 2010

Display advertising campaigns

This year we’ve been running extensive online display campaigns to promote the great value private holiday rentals offer on websites such as The Telegraph, The Independant and The Guardian, as well as many other sites which target our key audiences. Our last campaign showed our ads on 50 million pages and we’ll be running more later in the year.

Great performance in the search engines

Our team of search engine optimisation experts work tirelessly to keep our site at the top of the search results when travellers are looking for holiday accommodation. Their work is complemented by significant investments in paid search advertising (PPC).

TV advertising on the Travel Channel

Running throughout July, our advert on the Travel Channel and their website gave one lucky viewer the chance to win a holiday in one of our Sardinia properties. See the TV ad here

Press and Social Media

Our PR team are constantly spreading the word about the benefits of private holiday rentals through the national press and social media such as Twitter, Facebook and travel blogs.

In 2010, the innovative Grantourismo project sees us sending two travel journalists around the world in holiday homes. Their fascinating journey is chronicled on the Grantourismo blog which is promoted to millions of travellers through our site, newsletters, other travel blogs and the press.

Newspaper and magazine advertising

In addition to getting great coverage in the national press all year round, we also advertise in key publications such as our latest ads in She and Food & Travel magazine.

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