Microsoft has officially unveiled the new Windows logo, and unlike the several previous Windows logos it's no longer a flag, but actually a window. Which is weird, since Metro doesn't have windows. Love this bit: "It does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.)." A well-deserved jab at Apple's inexplicable obsession with skeuomorphic My First Operating System-esque interfaces.

Apple did this, too: their iconic rainbow apple, replaced with a flat vector shape. By making color not part of their logo, they make it easier to port recognizably... not to mention, they make it easier to render in a vector-based UI.