Location Information

Franklin P. Perdue Museum
of Business and Entrepreneurship

Resources

Tough Man

Frank Perdue became the advertising spokesperson for the company. His tagline,
"It takes a tough man to make a tender chickenŽ" helped to make the Perdue brand a household name
in the company's marketing areas.

Want to know more about Perdue? Come by the museum and archives!
If you are not in the local area, how can you learn more?

Suggested Resources:

A Solid Foundation... The Life & Times of Arthur W. Perdue by Frank Gordy.

Frank Perdue: Fifty Years of Building on a Solid Foundation by Mitzi Perdue.