Authorities are rounding up 18 people in New York City on allegations they sold "party packs" of cocaine and sex to high-end clients and texted them to advertise ahead of this week's Super Bowl festivities.

New York Attorney General Eric Schneiderman's office says the arrests follow an 11-month investigation by state and city authorities. The suspects are being arrested and brought to a Manhattan police precinct for arraignment Thursday morning, accordign to The Associated Press.

Authorities are rounding up 18 people in New York City on allegations they sold "party packs" of cocaine and sex to high-end clients and texted them to advertise ahead of this week's Super Bowl festivities.