36 • MED AD NEWS APRIL 2016
categoryone – agencies with income of more than $50 million

ecutive VP, integrated production,“We’ve taken the best of the Agile de-velopment process and created a mod-el that works for our healthcare clients.Our Co-Op model was the answer.”Key hires in every department ex-panded the team in 2015, includingAimee Mosher, executive VP, groupmanagement director; Denise Lenci,executive VP, creative director; BryanGaffin, senior VP, creative director;Nick Boris, senior VP, engagement di-rector; and Prudence Runyan, VP, di-rector of CRM planning.

Mosher has more than a decade of
oncology experience within physician
and patient promotion and medical
education. Her experience includes
overseeing the development of award
winning work including pre-launch
strategy through LOE and franchise
management.

Lenci has more than 20 years of experience in medical and science communications. She heads the Mosaic Group
and ProHealth creative teams, which
bring strategic and tactical initiatives
to life through focused multi-channel
communications programs.

Gaffin has been a cross-discipline
leader over creative, strategic, and
technological teams to build some of
the world’s most desirable brands.
Over the past 20 years, he has done
pioneering work in digital and social
media. The Gardasil Facebook campaign, and the Viagra Anti-Counterfeit
Documentary Campaign and Branded
Online Store are not just projects in
his portfolio, but have become indus-try-wide case studies as well, executives say.

Boris joined FCB Health after a varied career that has traversed a range
related industries including broadcast
journalism, feature film production,
technology startups, and marketing
strategy. His expertise and vision in
customer engagement crosses a range
of industries in and out of healthcare.

Runyan has spent her entire career
working in the field of relationship
marketing. She began her marketing
career with retail catalogs and then led
customer acquisition for an internet
startup and for an online auto insurance program. For the last 10 years she
has focused exclusively on developing
customer acquisition and adherence
programs for prescription drugs and
medical devices as well as HCP RM
programs. Her HCP programs have
won two MM&M gold awards.

According to agency managers,
training and developing team members took a central role at FCB Health.
Last year, the agency ran 30 workshops
with about 365 participants and over
two dozen “standing room only” Meet-UP and First Friday training sessions.

According to Lisa DuJat, chief tal-ent officer, “Our training sessionshave been so popular, we’ve begunlive-streaming them. We have teammembers watching from their desks,from conference rooms, and from cit-ies around the globe. Although thepeople watching the live-stream don’tget to enjoy the free pizza.”In 2015, FCB Health also built uponits 3½-day skill boot camp – SEALtraining – to include cross-function-al disciplines to reflect how the agen-cy works. The agency also developedSEAL 2.0, a follow-up, two-day sessionthat immersed past SEAL participantswith client simulations to further honetheir skills.

In 2015, FCB Health also began a new
recruitment and on-boarding program
called #Bold Beginnings. Executives
say this college outreach program has
helped FCB Health bring new talent
into the industry, change perceptions
about starting a career in healthcare
advertising, and introduced students
to the potential of healthcare as a career. As of this writing – students from
around the country have uploaded
thousands of Instagram posts, become
followers of FCB Health, and retweet-ed or shared thousands of posts. “We
love the energy and excitement #Bold
Beginnings has brought to colleges and
universities,” executives say. “We also
love that it works! Almost a dozen new
bold beginners have started at FCB
Health.” The agency can be followed
on Twitter and other outlets at #FC-BHEALTH, #BoldBeginnings, and @
FCBHealth.

FCB Health has a long history of giv-ing back, executives say. The proceedsof the agency’s in-house coffee bar aredonated to charity every year and man-agers point out that “our teams con-sume a lot of caffeine.”Tom Kelly, chief financial officer, says,“When our team members pay $1 forcoffee at our coffee bar, they feel goodknowing that the proceeds are going tosupport an employee chosen charity.”In 2015, the agency supported Stu-pid Cancer, an organization whosemission is to empower those affect-ed by young adult cancer by buildingcommunity, improving quality of life,and providing meaningful survivor-ship through advocacy, research,support, outreach, awareness, mobilehealth, and social media. FCB Health’ssupport also continued for several probono clients, including the GMHA, anorganization trying to end the ban ongay and bisexual men from donatingblood; the Crohns and Colitis Founda-tion of America; City Meals on Wheels;and the TB Alliance, an organizationtrying to rid the world of childhood TB.medadnews