There are 3 areas to keep in mind when you are putting together a strategy for optimizing your presence in the social web. These areas are interactivity, sharing, and collaboration. Interactivity can be as simple as participating in social media networks. Sharing involoves uploading images or videos to social media networks or your blog. Participating in social book marking sites is one way you can achieve collaboration. These three areas are key to the success of your web presence.

Blogs, as well as social media sites, are a great way to keep in touch with your audience. The most important thing to keep in mind when you are creating your blog is to decide weather or not your going to start a blog that already has RSS technology built in or if your going to create your own RSS feed using a XML file.

Chapter 2

Key words or key terms that can aid your company in search engine optimization are known as “Tags.” These words or phases are very important in helping define your company’s presence in the social web and the author suggests generating a list of these words or phrases.

Proper preperation is essential to what you place on the web. Even if it’s just a little blurb. Know your company or entity that you represent.