Tag Archives: EcoAd

For those of you wondering what your friendly neighborhood Greenius does when he’s not blogging or hanging out with 999 other climate activists at Al Gore’s Climate Reality Leadership Corps training, the answer is he works for a living. And he works hard in his role as Director of Strategic Partnerships and Outreach for CBS EcoMedia. When he’s not working away at his Manhattan Beach office with his fellow EcoMedia colleagues, or on the road traveling from community to community across the country participating in ribbon cuttings, groundbreakings, grand openings and celebrations of environmental EcoAd funded projects, healthy WellnessAd funded projects or student related EducationAd funded projects, your Greenius is now helping to tell the EcoMedia project stories in videos like this one:

While I wait for the rest of this country to wake up and smell the climate change, every single day I work at EcoMedia I’m making positive progress on behalf of the environment, on behalf of the health and wellness issues that go hand in hand with an unhealthy ecosystem and on behalf of improving the education young people need to survive not just the job market but to face the challenges of global warming and the consequences it will bring them. It’s all thanks to EcoMedia’s President and Founder, Paul Polizzotto and the vision he had that made EcoMedia a reality and made it a division of CBS. And of course to Paul’s great eye for talent.

And just in case you were wondering – the Greenius speaks only for himself personally with this blog post and no one should think I’m speaking on behalf of CBS EcoMedia or that they approved this message. And shouldn’t that be more than enough for you when it comes to weight and credibility? Yeah, I thought it would.

After five years of studying, writing, advocating, volunteering, community organizing and now working professionally to try and make a positive difference on the issue of global warming – all in the face of relentlessly increasing world temperatures and rapidly rising greenhouse gas emissions – I have reached the point of one last stand.

We may well be as doomed as doomed can be already – as I frequently tell my friends that we are, and the “Hell and High Water” may already have arrived earlier then even Joe Romm’s dire predictions, but I’m not quite ready to cash in my chips and give up the ghost. I can’t offer you any scientific hope to hang your sporty new fedora on, or any magic bullet news that might yet save the day, but I just don’t have it in me to piss on the fire and call in the dogs so I can go quietly into that good night.

The latest news on global warming could not be worse. Climate scientists now agree that we won’t be able to restrict warming to just 2 degrees – which would have been bad enough. Those in the know, including NOAA say there is no doubt that the world’s extreme weather is being caused by climate change. And last week’s The Planet Under Pressure conference, made up of planet’s top scientific experts on the climate issued an urgent plea for action as we reach the tipping points for runaway global warming from which there will be no reversal or respite.

But no one is listening. You don’t read these stories in your newspaper or on mainstream news sites or see them on your TV news. The fossil fuel industry floods the airwaves and Internet with lethal lies and propaganda in a nonstop assault on reason and intelligence. News of the Mega Millons lottery jackpot and the gunning down of individuals in American cities trumps the most important story of the last 100 years. Distracted by the bread and circuses of our time and doomed by our own lizard brains half of the United States population believes that global warming is a hoax designed to make scientists wealthy. Every Republican running for President of this country agrees with that ruse and vows to eliminate the Environmental Protection Agency. Nothing I do can change any of that.

Faced with this bizzaro world reality I have opted out of futile protests and demonstrations and chosen to do the only thing I can do – increase the amount of renewable energy, energy efficiency, tree plantings and sustainability practices in the most effective way I can. Which is why I now work for EcoMedia, who is responsible for doing all of those things, and more.

Alison Diaz (with scissors) along with ECHS staff and supporters about to cut the ribbon in front of Environmental Charter High School's new solar-powered greenhouse. (photo by Glenn Marzano)

I have seen the future and it looks like a solar-powered greenhouse, a solar-powered pump driving aquaponics, a non-toxic termite treatment for buildings, students growing their own fruits and vegetables on their high school campus irrigated by captured rainwater, and other sustainable practices paid for by grants from corporations with no strings attached.

In a still repressed economy during an era when “no new taxes” is the mindless mantra that forces cutbacks and the elimination of educational programs and resources, the only place the dollars are going to come from are nontraditional, innovative sources. You can argue the merits of that if you want, but I’m done arguing. I just want to see projects get funded, renewable energy put to work, energy efficiency retrofits instituted, conservation measures adopted and sustainable practices replace business-as-usual before the climate crisis makes any positive action a moot point.

That’s why for the past week I’ve been working at my new job in Manhattan Beach where I’ve transitioned from the volunteer advocacy efforts I’ve been contributing since 2008 to a professional role in sustainability partnerships for CBSEcoMedia. EcoMedia employs exactly the kind of nontraditional, innovative business practices I’m talking about through their EcoAd program – the kind of innovative business practices that found me on the campus of Environmental Charter High School (ECHS) in Lawndale on Friday morning to celebrate the ribbon cutting for their new solar-powered greenhouse.

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The Creative Greenius

Welcome to Creative Greenius.
My name is Joe Galliani and I've been blogging as the Creative Greenius since October of 2007. I'm responsible for what you read here and I stand behind everything I write. I offer A Brighter Shade of Green that includes reporting, analysis, opinion, commentary and policy advisement.