Unsuspecting trekkers in the Hollywood Hills encounter a huge, three dimensional letter ‘H’ along their path. A few steps later, they discover a viewfinder striped like a rockslide warning sign, through its lens it appears the 'H' is missing from the Hollywood sign. Continuing up the trail, more missing letters and viewfinders are discovered until finally there is nothing left of the sign at all…The project "Falling Icons" has been done by Ordinary Architecture