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Lead Generation Metrics – The Basics and Beyond

There are basic lead generation metrics that you must to be tracking in order to evaluate the success of your lead gen efforts. You’ll likely have to go beyond the basics to mine truly valuable insights about your efforts. Here’s a list, that’s by no means comprehensive, of my favorite basic and more advanced metrics.

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The Online Lead Generation Association

The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.

Just a few of our current members:

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