News: TIDAL inside Mercedes-Benz

STUTTGART, Germany, Sept. 5, 2017 /PRNewswire/ -- Mercedes-Benz and global music and entertainment platform, TIDAL, have announced a long-term partnership – in the next few months, Mercedes-Benz customers that have connected their car to the Mercedes me Portal will be able to access a complimentary TIDAL HiFi membership.
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Starting from 2018 all Mercedes me customers are provided with a free 12-month subscription in hi-fi streaming quality. After that complimentary trial, customers can continue to use the TIDAL subscription to access albums, live streams, and Tidal X concerts for €9.99 (premium quality) or €19.99 (hi-fi quality).

My takeaway, beyond the fact that this kind of seamless flow of music from home to on-the-go is, well, plain cool, is the other more-exciting-to-me fact that Tidal HiFi is going to around for some time.