Get More Wins And Bigger Wins Through Optimization and Testing Conversion optimization training program for mid-market to enterprise level marketers: -Content you can’t find anywhere else -Learn to build and run world class optimization programs -Dramatically improve your skills, become a CXL Certified Optimizer.
Start getting the best-in-class results out of optimization

Improve your conversion optimization, UX and web analytics skills
Understand what works on websites, and what doesn’t
Develop better A/B testing ideas that win more often
Connect with, and learn from peers around the world
Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.
You shouldn’t be operating without this kind of help.

CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

Track 1: Foundations

Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

Conversion optimization training program for mid-market to enterprise level marketers

Content you can’t find anywhere else
Learn to build and run world class optimization programs
Dramatically improve your skills, become a CXL Certified Optimizer
Start getting the best-in-class results out of optimization

Improve your conversion optimization, UX and web analytics skills
Understand what works on websites, and what doesn’t
Develop better A/B testing ideas that win more often
Connect with, and learn from peers around the world
Get insights from the pros that will help you grow your business
Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.
CXL Conversion Optimization Certification Training Program
The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.
1 Foundations

Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

Most marketers struggle with getting enough relevant traffic to their sites. This 100% online coaching program will help you develop in-depth customer acquisition skills. It also happens to be one of the most marketable skills a marketer can have.

Our 8-week, 16 live class master course will teach you how to.

Go from no plan to a robust 12-month customer acquisition strategy.
Build a search marketing acquisition machine that only gets better with time.
Achieve top rankings on Google in less time and with less effort.
Optimize paid search to acquire customers cheaper than competitors.
Convert more customers when they land on your site.

ConversionXL Institute brings you a live online training course led by SEO expert, Dan Shure, and PPC maven, Johnathan Dane.

Once you complete this course, you’ll be able to:

Take a customer acquisition strategy from “non-existent” to “fully-executed.”
Create the type of content that Google wants to rank (and users will love).
Conduct technical checks (beyond automated audit tools) to keep your site healthy and well tuned for SEO performance.
Clearly measure SEO success and ROI.
Earn backlinks to improve domain authority and rankings.
Actually convert the traffic you bring to your site (turn traffic into money).
Create a start-to-finish strategy that works for improving search rankings, traffic, and ultimately, conversions and revenue.
All in all, this course is going to make you a lot of money.
Course Curriculum
(Every class is 60 to 90 minutes, recorded, includes Q&A)
1 – Ranking Factors in 2017 and Beyond

SEO is constantly changing, yet many principles remain the same. This class will give you a solid footing to tackle search engine optimization now, as well as set you up with bulletproof rankings well into the future.
Class 2 – 10 Keyword Research Steps to Content Arbitrage

Keyword research is at the core of SEO strategy. Many think they know how to do it, but not many have a strategic process to consistently discover and rank for the top keywords. Learn how to discover a set of keywords you can actually rank for in this lesson.
Class 3 – How to Create Content That Ranks (and Keep it That Way)

You’ve put long, arduous hours into producing what you think is “great content,” but the traffic trickles in so slowly you wonder if it’s even worth it. Turns out, if you make some minor tweaks to your content strategy, you can drastically increase your SEO while expending the same amount of energy and time. Learn how to do that in this lesson.DOWNLOAD

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Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.

Class 2: How to Hunt and Gather Messages Online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Class 3: How to Pull Powerful Messages out of Your Customers

No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.

Class 4: How to Home in on Your Best Value Proposition

By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Weeks 3 and 4: Writing, Editing, & Layout

Class 5: How to Add Structure & Flow to Your Messages

Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.

Class 6: Writing the First Draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Class 7: How to “Punch Up” Your Copy

Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.

Class 8: Formatting Your Copy & Laying Out Your Page

Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.

Bonus

Class 9
BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow

Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.

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PRICE: VIP members could get this course for only $27.96($39.95)

PAYMENT LINKDiscount code: (Only VIP members can see the discount code)

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Google Tag Manager is an Essential Skill of Any Technical Digital Marketer or Analyst

Learn GTM to 10x your effectiveness as a marketerby giving you power and control over your data measurement.This live Google Tag Manager course starts January 24th.Our 4-week, 8 live class intensive training program will give you

A knowledge of how to use Google Tag Manager to deploy third party tracking scripts.
The power to set up tracking without having to rely on a developer.
A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

This course is made for you if…

You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
You want to accomplish things like cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment – with ease.
You’re tired of having to rely on developers to set up tracking for you.
You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.

This course is probably not for you if…

You consider yourself an advanced Google Tag Manager user.
You’re bored by this analytics and “tracking” stuff, and just want to be creative

Google Tag Manager is an Essential Skill of Any Technical Digital Marketer or Analyst

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
Google Tag Manager is a control center for your online data

What is a tag manager, anyway?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.
Google Tag Manager opens up new worlds for you with analytics and optimization

Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?

Google Tag Manager solves so many of the most common problem marketers have with analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.

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PRICE: VIP members could get this course for only $20.96($29.95)

PAYMENT LINKDiscount code: (Only VIP members can see the discount code)

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The course will be 100% online – a mix of videos, reading materials, live calls and forum discussions.

At the beginning of each week I send out curriculum for the week: reading materials and videos. During the week we will have forum discussions about it, and the week will end with a live webinar – summing it up, discussing key learnings, answering your questions.

The coaching program will last for 3 months. It starts on Monday, February 3rd and will end May 3rd, 2014. At the end of the program you can take a test, and if you pass it, you will be issued a certificate of completion.

1) There will be weekly live calls for demonstrations, Q&A and weekly topic discussions. All live calls will be recorded, so you don’t need to be online if you can’t make it.

2) You will get access to members-only forum to discuss any CRO related stuff, ask questions about the curriculum, learn from other course attendees.

3) You can apply your new skills on any website, any business. You’re learning the methodology that winners use.
Who This Program is For and Who Qualifies

This program is for people who want to become great optimizers. Key criteria: interest in conversion optimization. Second most important thing: commitment. You need to take this seriously. No point joining if you’re not going to use the training materials, not going to participate in discussions. Either you’re in or you’re not.

I understand that you’re a busy person, so actual hourly commitment per week is not huge. If you can invest at least 2 hours per week in this, you’re all right. As with anything, the more you put in, the more you get out.

Above all, this is for smart people who’ve done stuff and know stuff, people who’ve been around some. There’s an application process that I will use to weed out some people people so that we’d have a (killer) group of people with the right group dynamic and discussions.

That being said, your prior optimization experience is not that important. You can be a beginner at conversion optimization. But you will get even more out of it if you’ve done this for a while. Analytics, design and UX, PPC, copywriting experience are all relevant. Prior experience means you can ask better, more specific questions that relate to what you’ve done in the past. You get to also tap into a pool of conversion optimizers – other people like you – and learn from them.

ROI FROM THIS TRAINING PROGRAM: You will learn skills that the market needs, companies crave.

Think on the return on this investment over 12 months or even 24 months.

Think about this: Bernie Madoff promised 20% ROI from his investment vehicle. People went crazy. And yes, it was a scam – 20% ROI on an investment was too difficult to get.

Not so in conversion optimization. If you increase your conversion rate a mere 5% per month, that’s 80% increase in conversions over 12 months. I’m confident that any attendee who puts these newly gained skills to use will get at least 10x returns (yes, this is 900% Mr. Madoff) on this investment in 12 months or less.

The goal for this training program is to give you a new set of skills. Skills that can transform your career (have you seen the demand for CRO managers and the compensation offered? nuts!), and transform your business (no better way to significantly improve your revenue). You will get the skills that are highly in demand for the next decade. And you will get highly compensated for having them.

Demand for data-driven marketers and optimizers is at a all time high, and there’s a huge talent gap. Conversion optimization has become a top marketing priority for businesses.

If your company is not optimization savvy, it’s going to be left behind. Conversion skills is the new arms race. Join this training program to be on top of the game.

Conversion optimization is going to go mainstream. As SEO is getting harder and harder, PPC more expensive and other types of advertising is ignored more and more, data-driven marketing is going to prevail. My prediction is that most SEO and ad agencies will also try become CRO agencies. But there is one problem.
You can’t learn this stuff anywhere

Conversion optimization know-how is still rare. Most top practitioners are not really keen to share their best stuff. Stuff on the blogs out there doesn’t go deep enough, and doesn’t cover everything. Also, there’s more and more junk information out there. The best way is to learn from somebody who has been doing this for years and years.

Sure – there is no substitution for hands-on experience. You won’t become a conversion god overnight. Like a good college program, this course will set you on the right path to become the master of the trade.

The ROI on this training course is going to be huge

Applications are now open, and will close January 31st (or when sold out – whichever comes first). After the deadline passes, no more applicants will be accepted to the program.

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