It needn’t cost an arm and a leg to get your first suit or your first web hosting service. There are plenty of cheap and cheerful ‘off-the-peg’ hosting options available and, much like their suit counterparts, you can be sure that you will get what you pay for.

Unfortunately, in opting for those packages, you might find yourself squeezing into something that doesn’t quite fit. The bulges will be there for all to see and it will be liable to rip at the most embarrassing moment possible.

At the other end of the scale, you can throw big money to get a ‘designer label’. In the worlds of both suits and hosting, it can be tempting to with a big brand name and assume that paying more means you’re getting better. That won’t always be the case - sometimes you just pay for the name.

No, for those who really mean business, the answer is to go bespoke: to get something that’s made-to-measure.

A well-tailored hosting package, like a suit, is perfectly fitted to your requirements. If your tailor’s wise, he will leave some material so that your suit can adapt to changes over time. Similarly, with a bespoke hosting package, you’re not hemmed in and your server arrangements can scale up and down according to your requirements.

With a bespoke hosting service, you get to choose all the materials at the outset and, in consultation with an expert, work out what is best suited to your requirements.