In Summer 2008 SHOWstudio partnered with Nike to challenge established and emerging artists, designers and creatives to devise new work inspired by the relationship between art and football. A team of 11 selected artists from around the world, including Gareth Pugh, Sølve Sundsbø and Rebecca & Mike created new work, alongside 11 finalists selected from world-wide competition entrants.

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In Summer 2008 SHOWstudio partnered with Nike to challenge established and emerging artists, designers and creatives to devise new work inspired by the relationship between art and football. A team of 11 selected artists from around the world, including Gareth Pugh, Sølve Sundsbø and Rebecca & Mike created new artwork that represents 'the art of football'.

Nick Knight and Nike also threw down a gauntlet to the public, challenging them to submit their own work that met the video brief, inspired by the beautiful game. The final pieces from the 11 commissioned artists and 11 finalists were shown at a prestigious exhibition in Basel during the city’s art fair in June 2008, coinciding with the launch of the European Football Championships. As an additional incentive, one final winner's work was featured on a new, limited edition series of Nike Dunks.