Hummel

The Hummel logo is a Bumblebee. By design, the bumblebee shouldn't be able to fly but it defies the laws of nature. That’s the unique character of the bumblebee. Hummel back the ideology that we are all unique and that we all have character.

Hummel’s passion is to design, source and market high quality sport and lifestyle products rooted in the Hummel heritage. Hummel targets teams and people with character working together with good energy and spirit.
The importance of having character is central to the way all Hummel products are made. Each product is meant to express its own story and unique character and the same goes for every team and individual wearing Hummel in the US, Europe and across the world.

The core essence of the Hummel brand is tied to its Company Karma philosophy – “It is who we are and what we do”. They call it Karma United and the idea is to inspire, unite and change the world through sports.