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Tuesday, June 16, 2015

Edward
Hoffman, a food and beverage marketer with more than 20 years of
industry experience, has joined PadillaCRT as senior vice president
and leader of the agency’s Food, Beverage and Nutrition Group. He’s
based in the agency’s New York office.

Hoffman
brings to PadillaCRT extensive experience in branding and strategic
marketing in the food and beverage industry. For the past six years, he
served as executive vice president at Porter Novelli, where
he provided strategic
marketing communications expertise to food and beverage clients in all
channels of the industry – consumer, foodservice and ingredient.
Ed
also previously founded the food marketing consultancy, The Varick
Group, as well as held leadership roles at Landor Associates and
Ketchum.

“The
food, beverage and nutrition sector is a strong growth area for
PadillaCRT, particularly given our extensive work with commodities. Ed’s
depth of experience in food and beverage marketing will be key
to our expansion in this area,” said Lynn Casey, PadillaCRT CEO. “Ed
will be leading an exceptional group of talented individuals dedicated
to all things food and beverage.”

“PadillaCRT
has a stellar reputation in food, beverage and nutrition, and I’m
excited to be a part of it,” said Hoffman. “With the agency’s other
strong capabilities in branding, creative design, digital and
health care, we expect great opportunities and great expansion in the
food and beverage sectors.”

Hoffman
is actively involved in several industry organizations, including the
American Marketing Association, International Culinary Professionals and
International Foodservice Editorial Council.