Microsoft's big bet on LinkedIn not just about data

Posted - June 22 201616:07

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Microsoft's big bet on LinkedIn not just about data

On its surface value, an alliance with Microsoft is without any doubt expected to bring in financial stability for LinkedIn that was lacking due to the slowdown in job market caused by global economic downturn, as well as its practices of extreme stock compensation to employees. Stay tuned for more LinkedIn and Microsoftnews. However, Microsoft will have to overcome integration challenges and user concerns about the company owning even more personal information it if hopes to effectively utilize the data, he says. Microsoft Corp., which is in Redmond, Washington, is paying $196 for each share of LinkedIn Corp., a 50 percent premium over the stock's closing price of $131.08 on Friday. The company says LinkedIn, which it purchased for $26.2 billion, will be a semi-autonomous entity under its ownership, but LinkedIn data will eventually be integrated with Microsoft's collaboration and productivity tools. The acquisition, by far the largest in Microsoft's history, unites two companies in different businesses: one a big maker of software tools, the other the largest business-oriented social networking site, with more than 400 million members globally.

Commenting on the deal, a former Microsoft marketing executive told Real-Time Daily via email: "This appears to be a match made in heaven".

In 2007, Microsoft attempted an acquisition of Facebook for $15 billion.

Drake sees the deal as a natural evolution for LinkedIn, and, despite the recent stock-price decline, a validation of its strategy.

However, the reality is that Microsoft needed LinkedIn to finally get into the social media space where it doesn't have a big presence.

At least 97% of Microsoft's cash is stashed in overseas accounts, and the company clearly wants to reap the advantages of the now low rates. However, if we delve deeper, the acquisition is likely to open up new vistas for LinkedIn in the form of software development prowess that Microsoft brings to the table, which LinkedIn was beginning to miss over the past few years. The deal could also help enhance the potential of social selling via a combination of LinkedIn Sales Navigator and Microsoft Dynamics.

Bill Gates at his final shareholder meeting as Microsoft chairman.

Microsoft's courtship of LinkedIn began to heat up in April.

Weiner revealed that both companies look into integrating Microsoft influence in technology, along with LinkedIn's services.

Microsoft CEO Satya Nadella and LinkedIn CEO Jeff Weiner, who will retain that role following the acquisition, painted a rosy future built around the companies' shared vision to empower enterprise professionals and organizations. This is another reason why investors are surprised ever since the deal was announced last week.

Still, the shares traded as high as $270 just 16 months ago.

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