I saw this item featured on HSN. It's nice to see the manufacturer demo their own products. HSN has a lot of presentations of scrapbooking/card making tools (recently had a 24-hr. craft marathon). I never see the We R Memory Keepers tools in Jo-Ann's or Michaels.

My Michaels carries some of their stuff. They have the Sew Easy and accessories I know for sure. I almost jumped on the band wagon for those earlier, but since they got to the stores so late, I ended up with a real sewing machine, so the Sew Easy was no longer needed.