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“Surf’s Up” This Summer at Best Western

SURF’S UP AT BEST WESTERN THIS SUMMER
GET A FREE NIGHT & CHANCE TO MEET DISNEY CHANNEL STARS

PHOENIX (June 19, 2013) – Best Western International, the World’s Biggest Hotel Family®, is teaming up with Disney Channel to create another incredible summer promotion, contest and more.

Between now and August 18, Best Western Rewards® members who register prior to their first stay by July 28, and then stay three separate times at Best Western branded hotels, will earn a free night voucher, redeemable at nearly 2,200 Best Western branded hotels in Canada, the U.S. or the Caribbean.

Best Western has partnered with Disney Channel for a once-in-a-lifetime summer sweepstakes. One lucky winner and three guests will be flown to Los Angeles, Calif., to meet Ross Lynch and Maia Mitchell, stars of upcoming Disney Channel Original Movie “Teen Beach Movie” and will receive an autographed surfboard from the stars. 50 others will win a $100 Best Western Travel Card.

“We think Disney has a big hit on their hands with ‘Teen Beech Movie,’ and we’re excited to offer this contest and free night voucher to families staying with us this summer,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “For moms out there planning the family vacation, Best Western is offering a fun way to get the whole family involved.”

Best Western knows travel is important to families. A recent survey by the U.S. Travel Association reported that 93 percent of children agreed with the statement about vacations, “I get to spend quality time with my parents.” Both parents and children agree that vacations create memories and make them feel closer. Full results of the Travel Effect survey can be found at TravelEffect.com.

Additionally, Elite members who qualify for the promotion will also be added into a separate sweepstakes to win a four day, three night vacation to Los Angeles, Calif.

Best Western Rewards MasterCard® holders who satisfy the summer promotion requirements and use their card to pay for each of the qualified stays will also receive 1,000 Best Western Rewards bonus points.

Further announcements regarding Best Western’s summer partnership with Disney are forthcoming.

Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in 100* countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program and register for the promotion at www.bestwestern.com.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.