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Press

Channel 4 inspires rising stars of advertising industry

Channel 4 will open its doors to 60 of the advertising industry's upcoming media agency graduates, hosted by the broadcaster's senior executive team who aim to inspire, inform and entertain the next generation of agency planners and buyers.

The new 4mative event takes place on Wednesday 21st November and will be presented by Channel 4's CEO David Abraham, Sales Director Jonathan Allan, Director of Creative Diversity Stuart Cosgrove and Head of Digital and Partnership Innovation Jonathan Lewis, amongst other key channel leaders. They will reveal the fabric of Channel 4: what makes the broadcaster tick as an organisation and advertising partner, and why the relationship between the channel, their agency and their clients is so important. The event will also highlight the power and creativity of television and Channel 4's position as thought leaders within the commercial Public Service Broadcasting sector.

Jonathan Allan, Director of Sales at Channel 4 said: "We're really excited to host this first 4mative event. Channel 4 has always played a key role in inspiring and developing new talent inside and outside of our organisation, and this latest initiative contributes and builds on that reputation.

"We highly value the strong relationships we have with our agencies and are committed to go the extra mile to invest in their new talent, to develop the industry's skills and also strengthen their understanding of our media."