To win in the SEO space you need great contentGoogle is ever evolving All content should work togetherI know we used to be able

How do you become an authority? How does this happen?

This is the most important contentYour website is the most criticalWell structuredBuilt around keywordsHelp with conversionsThe face of your businessThis is where you are going to create credibilityIt’s an investment in your business

Blogging on its own can boost rankings

Pros and cons

The difference between onsite and guest bloggingWhat do we do? It’s like PRWe find the best bloggers and the one that fits your messageGet content posted on these sites100% safe and powerfulTalk about the value exchange

A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.

A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.

A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.

Our commenters need to add value there are two ways to comment. Many do it in a spammy way, and that’s not good.Matt cutts always talks about organic value. You want it to stick. Talk about the pros and cons.

We’ve found that there are other video sites for submission that help generate quality backlinkWe’re not going to spin the content…all unique

3.
Content in 2013 and Beyond
SEO has changed forever
To generate top rankings and drive traffic for
clients, you must generate great content
Content needs to be seen as a link and traffic
acquisition strategy!

23.
Looking Ahead
New ways to build authority and backlinks
Keep generating offsite content in a variety of
ways and on a variety of top ranking websites
Blogs
Videos
Webinars
Photo galleries
Presentations
Audio
Social media bookmarking

25.
Your Action Plan
Get a Free Content Marketing Audit!
Identify the holes in your content strategy
Where can you build authority?
Where can you generate backlinks?
How can you build your brand?
Contact your Account Manager today!
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