12 of the Year’s Best Ideas in Interface Design.

John’s Phone made it to Fast Company’s Co.Design list of best ideas in Interface.

Suzanne Labarre (Fast Company):‘John Doe Amsterdam, the designers of John’s Phone, take the opposite, less-is-more approach to phones. To that end, their cell device — which they bill as “the world’s simplest” — does just two things: It takes and receives calls anywhere around the globe. Nothing else. The idea here is to do away with all the useless special features that make cell technology wasteful and inaccessible to many users. Appropriately, the interface is stripped down to its most basic parts — an oversized number pad and graphic call and hangup keys that even a toddler could figure out.’