Toy News: What’s changing the shape of the pre-school market?

Toy News’ Robert Hutchins speaks to Dr Gummer about the evolving pre-school space and where it’s headed

Changing parental styles have played a key role, this is followed by an increased understanding of how children develop today, but the biggest and and most influential factor has to be the rise of our on-demand culture.

Let’s call it multi-screen living. That state of existence most, if not all of us – like it or not – find ourselves immersed in.