Stella's family, and not just her famous father, is so woven into her aesthetic and design sensibilities that every profile written about the woman and every review written of her clothes eventually turns back to an analysis of where she is in life as both a daughter and a mother. She's currently pregnant with her third child and just came off two collections for Gap Kids. (Collections, by the way, that plenty of grown women tried to squeeze themselves into.)

She promises that it will be affordable, and the site through which it'll be distributed a fun place for both parents and kids to interact. The clothes will also be available in all of her stand alone boutiques starting in November.