“Using this system, consumers will not have to wait for a long time to download the game after its release,” said Iwata. “They will then be able to start playing the game by only downloading a requisite minimum amount of upload data.”

Not only will the feature be available from the digital storefronts, but customers will also be able to purchase download cards sold in high-street stores.

This means, in theory, retailers will be able to offer download codes for Wii U and 3DS games ahead of their release, which players will be able to redeem and download ready to start playing on launch day.

“We are working on various approaches to make the digital business more user-friendly by providing a variety of payment methods, expanding distribution channels and enhancing consumer convenience.”

The pre-loading system will only be available on the Wii U in 2014. The 3DS will gain the functionality next year.Read more: Best games 2014