PLACING FASHION AT THE HEART OF THE SAVOY.

MEDIA COVERAGE

20+ pieces of coverage

MEDIA VALUE

£2,000,000+ media value

Following its refurbishment and highly anticipated re-opening, Essence Communications was instructed as part of the relaunch team to help re-establish the hotel as a hub for London’s fashion and creative industries. To fulfill the brief, we worked closely with the British Fashion Council to secure The Savoy’s placement as the official host of the British Fashion Awards. Essence also developed and hosted 45 fashion press days in the hotel with a host of international fashion labels.