Consumer Behavior Unit 1 Question 2

Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).

Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

Undergraduate courses: 350 - 500 words or 1 - 2 pages.

Plagiarism All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook.

Question 2. Advertising has increasingly become less effective because of increased clutter. How can
advertisers use contrast to cut through the clutter? Unit 1