Naked Listings Are No Good

Naked Listings Are No Good

We live in an image-driven society. If there isn’t a quality graphic (or several) associated with your content, count on it getting overlooked. Real estate listings are no exception, so let’s embrace it!

When you list a client’s home, your end goal is to generate offers. And while one good offer is nice and may get the job done, you hope to present your client with several really solid offers. Set yourself up for success; include at least 10 to 15 quality listing photos. (Read How many Listing Photos do you need to Generate Leads article for background on that number range.)

Not every listing is created equal, and you can only do so much with what you’re given, but one thing is for sure: potential buyers quickly scroll past naked and nearly-naked listings. (Just a friendly heads-up, REcolorado Rules and Regulations require listings to have at least one photo.) Quality listing photos increase your odds of multiple offers.

A professional photographer isn’t always necessary, and you don’t need to go out and purchase high-end equipment, but you should read up on the recommended megapixels your camera should possess. You’ll also want to research tips and tricks to get the best lighting and angles. 8 Tips for Taking Real Estate Listing Photos that Wow article is a good place to start.

Once you’ve taken several quality photos, read The 6 Dos and Don’ts of Photo Uploads in Matrix to make sure you avoid hiccups during listing input. If you need assistance at any point during the process, don’t hesitate to call Customer Care. They’re happy to walk you through the process.