Category Archives: introduction

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

Usability measures how easy user interfaces are to use. It also refers to methods for improving ease-of-use during the design process. Usability is about focusing on the users’ best interests.

When users’ needs, interests, and preferences are considered first, they are more likely to access your website than the competition’s, and subsequently buy your product or service. Read the full post for more.