Digital Billboards Connect Basketball Fans to March Madness

Commuters won't miss any action from the NCAA Men's Basketball tournament, thanks to the new #BillboardBrackets campaign from Lamar Advertising Company. Using technology developed in-house, Lamar is displaying live scores and tweets with #BillboardBrackets on its network of digital billboards.

Creative Chatter Communities, a 501(c) (3) nonprofit, is launching an Ultimate Selfie Campaign in partnership with Lamar Advertising Company. Anyone can simply go to creativechatter.com and upload their selfie and a brief message, after making a $25 donation. The selfie will then display on digital billboard space donated by Lamar in more than 45 cities around the country from Los Angeles to New York.