Rhanbarth Terfynol Cymru – ‘Real Business Challenge’

Judges Comments:

I just wanted to congratulate your students once again on winning the Wales Regional Final heat of the Real Business Challenge – a truly fantastic achievement.
I consulted with Mike, the head judge, at the end of the day to find out what factors contributed to the team’s success.
Firstly, he told me that the judges were aligned in their thinking so the guys obviously really impressed them.
The specifics were:

1. Great strapline
2. The personal story in the video worked really well
3. They spent their budget wisely and explained it clearly
4. The App was relevant to the target market
5. The blue sky thinking was exactly that (eg Michael Jordan!) and was also inclusive – eg mentioning using a female basketball player

I was struck by how well they worked as a team, both in terms of splitting up tasks but also in their respect for each other – with no-one talking over anyone or thinking they knew best. All attributes that will serve them very well in business!
Finally their behaviour and focus on the task were a credit to the school. Not one of them got distracted (eg by their phone) or misbehaved in any way. I am a parent of two children and will be delighted if they turn out as bright, articulate and well-mannered as your students.

I hope to join them in London for the final, but if I cant make it, I wish them every success.