Abstract

Nowadays, e-commerce is becoming more and more popular due to the application of
Internet and World Wide Web which are from emergence to mature to drive into an
electronic and informatization age. Therefore, there are many merchants searching the
business opportunities and using e-commerce platforms to do cross-border transactions.
Particularly, it plays a crucial role in Chinese business industry and creates spillovers for
other industries to step up the developmental pace, and cross-border logistics is one of the
industries that is influenced by cross-border e-commerce, which is the last step of the
entire e-commerce supply chain. Meanwhile, as the highly growing up of cross-border
e-commerce logistics, there are higher requirements and problems that have to be met and
solved.
In this thesis, it concentrates on analyzing the potential problems and countermeasures
of China’s cross-border e-commerce logistics from macro and micro level respectively.
Based on the core research question, it starts with the general overview about cross-border
e-commerce, logistics, the development and relationships between these two concepts,
showing the strong interactions with each other. Then it comes to the further understanding
of current situation of cross-border e-commerce logistics. At the same time, the logistics
patterns of cross-border e-commerce are listed, which emphases more on the overseas
warehouse since it is a new and effective way for the development of cross-border logistics.
The practical part is to analyze the influence factors, potential problems and
countermeasures. So based on the previous research, it studies the possible factors that
influence the development of cross-border e-commerce logistics from six points. And
according to the influence factors, the current and potential problems are come up from
macro and micro level to be comprehensively analyzed. Finally, I put forward feasible
countermeasures and recommendations in terms of the potential problems.