Locking in a strong new brand for SecureAuth

SecureAuth – Branding

It’s not uncommon for us to be sought out by companies half way around the world. SecureAuth Corporation, based in Irving, California, is one of our transatlantic success stories.

SecureAuth, creators of the SecureAuth Identity Provider™ (IdP): a ground-breaking solution for the borderless enterprise, approached us as they required a complete rebrand. Their aim was to ensure that all of the company’s corporate branding reflected the rapid growth the business had witnessed as it evolved into a market leader.

The new branding offers a modern, flat and sleek design across the company’s assets, whilst maintaining a link to SecureAuth’s original look and feel.

Redefining ‘tough sales’ for Bullitt Group

Bullitt Group – Cat® Rugged Mobile Phone Launch

Bullitt Group designs, manufactures, markets and sells innovative, bespoke mobile phones and other consumer electronics products in partnership with iconic global brands. They wanted to push sales as hard as you can push their products.

We supported Bullitt Group with the creation of tactical activation plans for the Cat® B15Q rugged mobile phone, and worked with them to plan and implement distributor activation for the launch of their new products. Activity included the creation of whiteboard training videos to deliver key product USPs in an engaging and modern way; traditional sell-card and how-to guides; and an email campaign.

Acquiring support from Dell channel partners

Dell Wyse – iPortal

We’ve supported Dell for the last 16 years. And now, with their latest acquisition, we wanted to help them support their employees as best possible.

Dell acquired Wyse in 2012, and the newly acquired division became Dell Cloud Client Computing. We were approached to help communicate the benefits of the acquisition to channel partners, and devised an integrated campaign and iPortal. Volume’s proprietary iPortal allows users to host video content and assets; showcase campaign material; interact with audiences both internally and externally; record dynamic data and results from polls; and drive lead generation. The fully branded platform was launched in the UK in summer 2014 and was rolled out to Germany, France and the Netherlands in September.

Raising the standard for Dell Services

Dell Services – Whiteboarding Videos

Dell Services comprises deployment, infrastructure consulting services, migration services and managed services. An integral division within Dell, the Services team was keen to raise its profile to ensure that Dell’s Services were offered as standard with the relevant product groups.

Working closely with the subject matter experts, we produced four engaging whiteboarding videos to demonstrate all the services, each with a running time of up to two minutes.

Empowering Plantronics to lead through followers

Plantronics – ‘Listen Up’ Facebook App

Smarter working pioneers Plantronics wanted to be heard – by developing an approach to follower acquisition, in order to increase the number of marketable contacts on social media across the Europe and Africa regions.

We conducted research to gain insight into key target audience segments. We then developed a follower acquisition campaign, ‘Listen In’, which comprised a Facebook competition app that targeted mobile professionals. The app was supported by Facebook advertising (used to drive Facebook users with relevant interests to the app) and by a wider campaign using social messaging and supporting assets to engage with new users.

Over the campaign period of 12 weeks, we achieved a 454% increase in the number of Plantronics Facebook fans.

Summoning community spirit with Thames Valley Berkshire

Thames Valley Berkshire LEP – Website

We’re passionate about supporting our local community – so we were delighted when we won the tender to produce the Thames Valley Berkshire Local Economic Partnership’s new website. Developed as an information hub for those living and working in Thames Valley Berkshire, the website provides a central location for obtaining information on finance, infrastructure, current activity and events, engaging users. It also improves the awareness of the organisation, whilst enabling opted-in email communication to the target audience.

Fuelling a social future for Castrol

Castrol – AIME Socialise

The rapid evolution of digital technology, and the onset of social media, has made many clients anxious about getting left behind in a digital age. We can not only eliminate this fear, but also push businesses ahead of the curve. We were keen to do this for Castrol AIME, and orchestrated an interactive event to support their first steps into social media. The aim was to empower Castrol team members to use social media and broadcast Castrol messaging, becoming brand ambassadors.

We created a must-go-to experience to educate Castrol employees both on the social landscape and how we can help them grow their online presence, to contribute to the overall Castrol social media and communications strategy.

Creating a well-oiled channel programme for Castrol

CASTROL – Distributor Offer

With our experience and expertise in channel marketing, we won the competitive tender to create and manage Castrol’s new channel programme – supporting distributors by providing the necessary tools and marketing support to enable them to grow their businesses.

We created a suite of materials, for multiple hero products, with a full suite of assets for each stage of the sales cycle: a ‘campaign in a box’. In conjunction with the hero campaigns, we also devised a lead-generation programme, specifically designed to identify new-business opportunities and provide distributors with qualified leads to help initiate sales conversations and new-customer acquisition.

As a thank you to the distributors for engaging in these new initiatives, taking training and striving for their growth targets, we devised and continue to manage Castrol Rewards. Via a customised online portal, supporting global locations from Peru to China, distributor sales representatives can access latest points information, projected bonus achievements and a full online catalogue of redeemable rewards, all shipped directly to their door.

Working with Oracle to become the source of all knowledge

Oracle – Content Creation

We like to think that we know the Oracle brand inside out. And that’s why we’re proud to be an Oracle preferred global vendor and brand-marketing partner, specialising in optimised digital content for the corporation. Our output is relevant to the audience, crafted to intelligently suit multiple devices and platforms, ideal for all stages of the nurture cycle, and actionable in terms of scope, turnaround and budget. With more than 15 years of experience working with Oracle, our tactical and strategic approach is based on understanding audience consumption trends and industry best practice, and aligning our offering to this. Our experienced world-class Client Services team has supported Oracle campaign owners to win awards and achieve more than 1,000% ROI.

Zebra – Genuine Zebra Value

Zebra believe that when you see more, you can do more. With this in mind, we created a sales-enablement tool to help Zebra’s internal sales managers and partners to identify selling points that apply to Zebra’s solutions offering. The tool also provides messaging with an end-user focus (for sales, channel and alliance partners) and educates the sales and channel teams on the selling points. The Genuine Zebra Value website addresses the key ‘pillars’ of information that make up Zebra’s market and industry leadership. Genuine Zebra Value is available in EMEA in seven different languages.

Oracle - Oracle Days

In partnership with the Oracle Brand & Creative Team, we created an events brand for Oracle’s annual event series ‘Oracle Days’. The brand needed to support the over-arching theme of the event – ‘Digital Disruption’ and be suitable for use globally. We worked in collaboration with a global stakeholder community and the brand marketing team, to create a fit-for-purpose creative solution. The creative output and execution received glowing feedback from the immediate stakeholder community, as well as extended content users.

The brand was rolled out across a wide range of assets for use on-and-offline and in 2013, was viewed by 22,361 attendees, in 87 cities, in 57 countries and 725 sessions.