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A New Store Debuts "Plus Size" Fitting Rooms: Let's Discuss

It seems like the fashion world is finally waking up to the under-served market of plus size women--labels like American Apparel and The Limited have just announced their new larger size offerings--but one new store is taking the concept even further with dressing rooms meant to cater to a bigger customer. Cool bonus comfort, or unnecessary distinction?

The Daily Mail reports that the British plus size retailer Simply Be has just opened their first brick-and-mortar store, and along with racks of full-figure-flattering clothes, they have "supersized fitting lounges to accommodate bigger customers," as the paper tells it. "The firm, which caters for larger and taller women, has also introduced sofas into its fitting rooms, rather than chairs, so shoppers can comfortably park themselves. Historically [Simply Be] has sold its clothing through catalogues and the internet because larger customers have been too embarrassed to leave their homes to try on garments in High Street stores." There are also "magic mirrors" that take photos of you at four different angles so you don't need to leave the changing area and can email the results to a friend for a second opinion.

Reps for the store (naturally!) say that women have been incredibly pleased with the fitting room situation--they go so far as to tell the story of one shopper who "burst into tears" at finally being able to try on clothes like everyone else--but I wonder what you gals make of all this. To our plus size readers: Does this sound like a more enticing shopping experience? Or would you prefer to be in a standard-issue dressing room alongside everyone else? Are you into this kind of special treatment, or are have they just found a solution in search of a problem? Discuss!