Proxama and The Logic Group partner to provide NFC-based services to retail clients

Proxama, the UK based NFC mobile commerce company, has partnered with The Logic Group, a transaction management company, to develop NFC-based services for its retail clients.

Vouchers and coupons will be given out by The Logic Group through NFC-enabled in-store smart posters. Proxama will provide the NFC technology and platform to allow incentives to be sent to consumers’ mobile devices after one tap on an NFC tag in a poster. These incentives can then be picked up at an NFC-enabled terminal during checkout.

In addition, the partnership will use Proxama’s TapPoint campaign management platform which will allow retailers to develop their own campaigns and gather ‘real-time’ analytics on its effectiveness.

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