- [Instructor] In the opportunities and trends sectionof the sample report that we created,you can see a discussion.It might answer some questions that management hadbefore they requested a report,or it can simply illuminate some opportunitiesand approaches that become more obviouswhen we analyze the data collectively.So here we stated that If WebMD.com attractsmore than 3 million organic visitors per monthwith its top five keywords and landing pages,then a successful effort at taking a mere 0.5 percentthen a successful effort at taking a mere 0.5 percentof that that traffic will provide anadditional 15,000 visitors per month to Healthynewage.com.

additional 15,000 visitors per month to Healthynewage.com.An ambitious effort of ten percent of the same trafficcould provide as much as 300,000additional visitors per month.We added the different perspective based on the data now.Where we stated, however should the 3 million visitorsfrom the top performing key words appear too challengingto attract with a new content strategy,then the remaining 119 million monthly organic visitorsthen the remaining 119 million monthly organic visitorsto WebMD.com provides a sizeable alternativethat can be targeted.

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Released

11/16/2016

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instructor Adriaan Brits goes over the different ways to structure digital marketing reports and points out the most commonly used report components. Next, you'll learn how to create a video report, locate helpful data sources, and evaluate the structures of digital and conventional reports aimed at different audiences. In addition, you'll learn how to interpret your data and use hedging words and visualization within Google Analytics to present your data in an impactful way. Finally, Adriaan uses live examples to show you how to tackle each report section: executive summary, introduction, key findings, opportunities and trends, and report recommendations.