Established in 2011, the concept of Laroa was developed by lacrosse players to express themselves through a unique idea/brand founded on lifestyle, art and charity. Through Laroa, the brand hopes to share their view of the world and inspire others to join the adventure. Laroa’s ambition is to live a full and pure life, to celebrate culture, and to give back to the communities they call home.

Laroa’s vision is to use art, lifestyle, and commerce to encourage the cultural growth and enrichment of underprivileged communities via support of public art education, backing of local artists, and other charitable activities. Proceeds from the sale of Laroa clothing and accessories, along with donations are used to fund their charitable branch.

The Laroa Artflow is a non-profit, charitable organization that funds community-based artistic development. This project was originally pioneered by a group of like-minded individuals intent on accomplishing a few small things; broadening horizons, giving back to the community and opening the minds of today’s dulling repetitious society.