One of the designers who made it happen

How JJE started their logo design journey

Company name

Eisen Alliance

Overview

I am a "reformed" employment lawyer -- who has returned to her resource connecting or matchmaking roots

I have a passion for helping entities find consultants who will help them grow. I love finding and promoting consultants who have the intelligence, insight and professionalism to meet all types of challenges. And, I'm looking forward to growing to "we" in the near future.

I'd like the logo to express concepts of connection, partnership, alliance, and growth. Trust and warmth are also vital in this business.

Tell us a bit about who you are and the people you reach

Two audiences:

(1) Companies that are in transition (for example, exploring a new way to increase productivity or media exposure), especially small and mid-sized companies in the healthcare and environment industries.

(2) Top in their field consultants -- ones that are the best and have little time to spend on marketing.

Requirements

The words Eisen Alliance must be clear and easy to read. I'd like a graphic element which is versatile -- something that I can use both vertical and horizontal. I tend to lean towards graphics that convey a sense of movement and relationship rather than stasis. I do not like squares or triangles.

I'm open to new ideas about colors. Blue and green are popular for energy and healthcare (so feel free to use them) but I'd like to see something different as well.