Also known as Mr Squid, Squid Ink and The Director, Alex is an artist of many talents, one talent for each tentacle. Ink Master, musician, street artist, graphic designer, logo guru and film editor …. yes, he has more tentacles of talent than most, but we can’t mention them all or he’ll squirt us.

Alex always “arrives”, the surprise of the day will be when and in what mode, but usually bright and optimistic and always certain.

Mr Squid needs music more than he needs food and he may start to sag without sufficient quantities. His taste is catholic…. he likes to have them on toast which may be something to do with his schooling.

He has a certain absent-mindedness and may arrive late at night in his PJs looking for his lost keys. He frequently forgets the many social events he has booked in his day. It is safe to say that diary monitoring is definitely not his forte, nor time keeping, although he is very fond of one o’clock, his first real break of the day and personal chill-out appointment.

As well as working away at producing innovative designs, logos, marketing materials and promotional films he is also in the process of preparing for an exhibition of his art later this year in London. He needs lots of creative challenges and stimulation as he is easily bored, which is fortunate for us as we have a lot of projects in the pipeline.

Our Alex arrived unexpectedly, at just the perfect moment (probably missing an appointment elsewhere) and offering to help with the launch of the Foundation. Being Mr Squid, it seemed only proper that his first focus would be in our Ocean Story campaign and initiative which will be coming out later this year for all the Beautiful Wave Makers of the world.

Thank You Alex, for all the amazing Art & Design and, in our case, for your more than perfect timing!