Video production can be confusing to those who might not know the lingo. One of the most common terms you need to know is b-roll and its importance to film production.

So…what is B-Roll?

Back in the day when tape decks were around, there were A-Rolls and B-Rolls. The A-Roll was the main footage where the character was speaking or the reporter was on the scene. The B-Roll footage was everything else. The name for this royalty free video pretty much stuck. It was the landscape or people walking in and out of an office or cars driving by.There is normally no sound on the b-roll. This allowsvoice-oversto be made over the footage. It was used a lot when cameras were transitioning from camera to camera to disguise unwanted content or anythi...

Time is the number one commodity in the film and video producing industry. Video producers and independent filmmakers know this from first hand: every second you can save while working on your creative video productions, will eventually be accountable as profitable time and thus, will eventually become money.

The expression “Time equals money” never made more sense. When putting a story together, producers and editors may turn to royalty free video websites to find some B-roll footage that will fit their projects.As video producers ourselves we are looking forward to bring our colleagues a great tool for saving time during this process.This is when our B-roll packages become extremely handy for editors: