Reddit: The Untapped Goldmine for Curated Content

The self-proclaimed "front page of the internet" drives headlines, traffic, and new ideas faster than any social network out there today. Savvy digital marketing agencies have turned to Reddit to promote content organically to reach those influential social news aggregators and pray that they don’t get downvoted.

If you have difficulty thinking of blog topics for content creation, need industry insights, or want to follow the latest trends in digital marketing, you should become familiar with Reddit.

General Overview of Reddit

Reddit is a link sharing and registered community member forum built to engage and create discussion. Reddit is a wonderland of constant content from all parts of the globe - although Reddit is not a place to purely link drop your latest content! Instead, it would be a better use of your time to first and participate with the comments and voting system to build a reputation before sharing your own posts.

The main types of content on Reddit are “posts”, which can only be submitted by users with a Reddit account, and there is a comments section where other users can discuss the post. Posts are voted “up” and “down” by redditors. Posts that receive more “upvotes” rise to the top of the page and become more visible to other users.

The up/down voting feature is what defines Reddit and sets it apart from other forums. This voting system supplies a social proof to readers – it tells them if the content is worth their time to read, provides new information, or is the first place to break the hottest news. Digital marketing agencies can use this voting system to judge if the content is worth sharing.

Reddit Makes a Move on Curated Content

The power of Reddit’s quality curated content is only growing larger – Reddit launched UpVoted over 6 weeks ago “to create launch a hub to give the stories of Reddit—from the seemingly ordinary to the extraordinary—the creative space to expand, breathe, and grow.”

Basically, Upvoted is a place for Reddit content to be attributed to the original redditors in a friendly article format. This is important because the Reddit community is sourced for the opinions quoted in insightful articles on the internet. However, Upvoted is only for curation of top articles as any comments and voting still take place on Reddit.

The Easiest Way to Find Your Subreddits

If you are looking for the best topics for content or news, you must narrow your search to a specific niche or hours will be wasted scrolling through every post on Reddit's main page.

It would be in your best interest to dive into subreddits on Reddit to find the best content for your audience. From SEO tips, digital marketing tactics, and trending social media questions to trivia about the latest blockbuster movie out there to internet memes, Reddit has a subforum for every imaginable topic. However, it can be difficult to find specific subreddits relating to your needs.

The easiest way to search for subreddits is to search, then follow the related subreddit links. You can also use this tool to find the most popular subreddits and then follow the sidebar links to related to more specific subreddits.

Finding subreddits in your industry will help your agency come up with content topics and ideas that tend to do well by using the available filter system. Filter subreddits by “Top” and then by time period (all-time, monthly, this week, etc). By default, the front page of a subreddit is determined by how “hot” a post is, so you’ll see a good bit of new and popular right now posts.

Top Subreddits for Digital Marketers

For any digital marketing agency looking for more information on digital marketing, data curation, or seeking opinions on industry trends, here’s a list you should subscribe to if you’re not already.

https://www.reddit.com/r/affiliatemarketing A space to talk about what works, what doesn't, and what's new in the world of affiliate marketing. Topics include PPC, SEO, CPA offers, traffic generation, affiliate programs, affiliate networks, and everything related to AM.

Edit: Suggestions from Comments

https://www.reddit.com/r/bigseo A community for professional Agency, In-House, and self-employed SEOs looking to discuss strategy, share ideas, case-studies, and learn.

Final Thoughts

For any digital marketing agency looking to stay on top of news, events, and information around almost any topic imaginable, Reddit is the place to be! However, be warned that Reddit needs time dedicated to it so if your agency can't spare the effort, don't invest time in the platform.

Like all online communities, there’s a certain degree of “reddiquette” to follow.Do it right, and you’ll see targeted traffic brought to you by the content you shared, the conversations you engaged in, or straight from your profile itself (if you're an active member!)

If I missed any great marketing subreddits that you feel I should have listed, please share them!

Community Ranking System

Our SEMrush community rank reflects the level of your professional recognition in our community. We value quality contributions, so highly ranked members will get valuable incentives. Take part in discussions, write posts and speak on webinars, be friendly and helpful, and you will eventually get to the top of the ladder.

Newcomer

Either just recently joined or is too shy to say something.

Enthusiast

Occasionally takes part in conversations.

Helper

An experienced member who is always happy to help.

Master

A veteran community member.

Pro

Asks great questions and provides brilliant answers.

Expert

Provides valuable insights and adds depth to the conversation.

Guru

A bearer of digital marketing wisdom.

Superstar

Knows everything… well, almost.

Legend

Getting here is not easy at all!

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