“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.

“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.

“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.