Five PRSSA Kent officers attended the 2012 PRSSA National Conference in San Francisco, Calif. this year. Trenton Chavez (VP of Membership), Stephanie Black (VP of Public Relations), Christine Morgan (President), Hallie Pendergast (Secretary) and Ryan Collins (Online Media Manager). Learn more about the attendees and all of our officers here.

We'll be periodically posting key takeaways from our experience in San Francisco, and our fourth post is from Ryan Collins:

What’s not to love about San Francisco?

SF is teeming with energy. It’s a positive, diverse place, and PRSSA could not have picked a better place to host this year’s national conference! PRSSA Kent stood out nationally and made its mark by winning awards and live-tweeting the sessions we attended.

With five officers in the city for five days, we came back to Kent brimming with takeaways to pass along.

As PRSSA Kent’s online media manager, I’m in charge of our Web presence and making sure our Twitter account is a beneficial resource for all PRKent students. To that end, I made sure to attend the social media ethics session.

The industry experts taught the attendees to:

Think before you tweet. Who knows who could be reading your posts on social networks? What about potential employers? Make sure you only post professional, relevant content with a personal touch.

If you have multiple Twitter accounts on your phone, make sure you know where you’re tweeting from. Don’t post a personal tweet on a business account!

Do you know your employer’s social media policy? Be sure to find out if you don’t. Posting online about your employer can get you into trouble.

Do you have a crisis plan for social media? This is something to remember once you enter your professional life.

This conference was certainly a highlight of my time as a PRSSA officer and PRKent student. I hardly slept, but I learned so much and grew closer to the officers who traveled with me.