A Rolls to Match Your Lipstick

People who spend more than $100,000 on a car can be picky. That is why Rolls-Royce has 45,000 different shades of paint that customers can use to get the right color.

As the market for ultraluxury cars grows more competitive, auto makers are taking the customization arms race to a new level. They will fly in customers to watch their car being built; paint a car to match a customer's lipstick, or outfit a car with anything from a sink to a karaoke machine.