Cannabis Now will host SXSW’s first ever official hemp focused event called HEMP TODAY, the first SXSW Official hemp event takes places, on March 12 and 13th at The Venue on 6th Street. During the two-day educational activation, HEMP TODAY attendees will enjoy: panel discussions with professional athletes & leading industry experts, film screenings, live musical performances, and more.

Trey the Choklit Jok talked to Cannabis Now Founder Eugenio Garcia about the event:

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.