QR Code Marketing Is a Game Changer for Nearly 20 Percent of Trumpia Users, Study Reveals

Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, today announced its findings from a recent study, revealing that Quick Response (QR) Code marketing is driving greater customer engagement and response rates for marketers.

The recent study of Trumpia customers reflects that nearly 20 percent are using QR Code marketing. The data also reflects that these customers chose to make QR Code marketing a priority within nine months of their Multi-Channel Marketing program roll-out.

In addition, nearly 40 percent of the top 20 Trumpia users who engage a potential customer with a simple QR Code scan are successfully turning this initial touch point into a mobile marketing database opt-in opportunity.

The research further reflects that a majority of Trumpia users who are using QR Codes are counting on the two-dimensional bar codes to help them build a greater Facebook fan base. With most QR Code scans, these Trumpia users are leading people to join or Like them on the popular social media site. In this way, they are coordinating their SMS text messaging and QR Code marketing efforts with their social media marketing.

The Trumpia study also underscores other industry research. According to Booz & Company/Buddy MediaÃ¢s recent survey, Campaigns to Capabilities Social Media & Marketing 2011, conducted across more than 100 leading companies, 40 percent said that social media was driving their approach to mobile marketing.

Ã¢Å“Research from Trumpia and other industry experts not only indicates that the use of QR Codes is growing at a steady pace Ã¢“ it reflects that mobile text is becoming more social as marketers increasingly create orchestrated campaigns that integrate the codes with Facebook and blogs,Ã¢ said Ken Rhie, co-founder and CEO of Trumpia. Ã¢Å“Our study demonstrates that QR Codes are powerful tools that businesses and organizations can use to turbo-charge their mobile text, social media, email and even radio and TV campaigns. The visually interesting QR Code is just another one of the ways that we at Trumpia are helping businesses of all sizes harness multi-channel marketing to more effectively and affordably improve brand awareness and sales.Ã¢

About Trumpia

Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone mobile or email marketing solution, companies can now afford TrumpiaÃ¢s multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of TrumpiaÃ¢s patented technology directly from Trumpia or through one of its resellers. With TrumpiaÃ¢s White Label Reseller program, savvy marketers are creating their own branded website using TrumpiaÃ¢s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. TrumpiaÃ¢s support team is available to serve customers seven days a week — Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about TrumpiaÃ¢s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-255-4611.