Provista’s takeover by California IT giant given public platform

IT COMMUNICATIONS firm and Holyrood PR client, Provista UK, has received national press coverage of their recent takeover by NASDAQ-listed PCM, Inc.

After more than 11 years in business, boasting Cisco Gold Partner status and consistent growth, Provista UK will retain its brand and all of its staff – and is now bidding to take the business to the next level, while maintaining their customer-focussed approach.

Holyrood PR composed a press release and distributed it by personally targeting key titles across the country. To date, this story has racked up an impressive reach of 552,141 across print and online platforms, as well as coverage on prime time radio.

Highlights of the coverage included:

– Highly sought-after coverage in The Times

– Large features including an image in national outlets, The Scotsman and The National

– Coverage on BBC Radio Scotland’s prime time ‘Good Morning Scotland’, boasting roughly 400,000 daily listeners – with Director Stuart Little interviewed at 9am on Scotland’s national radio station

– Online business coverage on DailyBusinessGroup, Insider, FutureScot and SBNN

– Further tech coverage in FutureScot and DIGIT

Crucially, the tech PR coverage across key business and industry titles has enabled Provista to communicate to clients and prospective clients, reassuring them of the buy-out while signalling ambitions for future growth.

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Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.