WORKING THE LOBSTER SHIFT TO SNARE FAVORABLE PUBLICITY

Whole Foods Market reaped quite a harvest of favorable publicity last week with its announcement that it would no longer sell live lobsters or soft-shelled crabs from in-store holding tanks.Perhaps in the world of crustaceans this is cause for celebration, but the news doesn't represent an unmitigated triumph for the creatures since Whole Foods still intends to sell them in their frozen and cooked

Whole Foods Market reaped quite a harvest of favorable publicity last week with its announcement that it would no longer sell live lobsters or soft-shelled crabs from in-store holding tanks.

Perhaps in the world of crustaceans this is cause for celebration, but the news doesn't represent an unmitigated triumph for the creatures since Whole Foods still intends to sell them in their frozen and cooked state.

Indeed, lobsters were ditched only after a couple of alternatives were t