Evolution H/T From Cooper Targets CUVs, SUVs, and Pickups

As the market for CUVs, SUVs and pickups continues to expand, Cooper Tire & Rubber Co. is updating its product lineup with the new Evolution H/T all season highway tire. It replaces the Discoverer H/T.

Cooper says the Evolution H/T competes at a mid-range price point, and offers grip, stability and comfort. It features updated technology compared to the Discoverer H/T and covers 28 tire sizes for the CUV, SUV and light duty pickup truck market.
Cooper says the Evolution H/T include StabilEdge technology for enhanced handling and dry tracking stability, and 3D Micro-Gauge siping to maintain wet traction and superior handling. The tire also includes a silica tread compound and tread profile that provide even wear and long tread life. The new tire carries a 60,000 mile warranty.

“The market for SUVs, CUVs and pickups continues to expand rapidly,” says Scott Jamieson, director of product management for North America. “Being responsive to what is happening in the market is a commitment we take seriously at Cooper to help our dealers grow their businesses and help us succeed along with them. This commitment calls for Cooper to adapt our product offerings and evolve our tire lines and size ranges on an ongoing basis.

“The new Cooper Evolution H/T is a great example of offering a tire that responds to the needs of a growing market, while also providing a product with advanced technology and great performance at a price point that hits a sweet spot in that market. We’re excited about this tire and what it will bring to our dealers in terms of a high quality, affordable new option for their SUV, CUV and pickup truck customers.”

To support the introduction of the Evolution H/T, Cooper has provided dealers with a launch kit, and soon will host a customer webinar to answer product questions in realtime. Later this month, Cooper also will provide e-training for dealers on the tire’s features and benefits.