Email Marketing Tips

By Adam | 4 Oct 2015 12:00:00

Email marketing is a very useful marketing strategy which can really help to drive sales. If somebody buys from you once, or even just visits your site and then signs up to join your mailing list, you can use email marketing to make sure they keep coming back to you. So what's the best way to go about it? How can you be sure you're doing good email marketing and not just spamming people? Well, if you're not too sure, then I hope that this blog post will give you a stronger understanding.

Firstly, you should make sure that there is always a clear space for people to sign up to your mailing list. If it is on your home page in plain sight, that will be good because then people who are interested but who don't want to buy right away might sign up. If it is hidden away on your contact page, much fewer people will see it and therefore even less will sign up. Make sure that it is very easy for people to opt in to your mailing list, because it will be nowhere near as effective if you do not.

But what about the actual content of the emails? Well, there are a few things to keep in mind. You want these emails to be a pleasure to read and you don't want them to come across as spammy. Write in a casual, relaxed tone and avoid being cold and corporate. Also, in every email, try to say something which is useful to the customer. Give them helpful information about your product, or about things which relate to your product. Let them know about any sales and promotions too, not in an "aren't we great?" kind of way, but in a "we don't want you to miss out" kind of way. Be friendly, be helpful and ultimately make it seem that the emails are for their benefit and not your own.

If you don't have any ideas about what to write about, you should also try to keep up with the news in your area. Ultimately, email marketing shouldn't be too hard and if you send out emails on a regular basis, you might hopefully see an increase in sales as you persuade people to return to you. I hope this post has been useful and that, if you are now going to start your email marketing campaign, it will be very beneficial.