Category: Life Journey

Following up from SEO Foundations (Part One) which you can read here if you haven’t: https://oukasnat.wordpress.com/2019/01/19/seo-foundations-part-one/ It’s time to tackle technical SEO, content, and off-page optimization. Technical SEO Even one error in your robots.txt file can stop your site from being indexed, so technical SEO is extremely important for your site covering the following things:…

I’ve been trying to learn about this and trust me it’s not easy. You need to prioritize tasks, starting right from the foundations, which I’ll go through now. Setting and checking SEO tools SEO handles a lot of data, so making sure your tools to analyze and collect this data are in check. Here are…

The first thing you need to do is find out what box your idea fits in trying to avoid the labour of love box (it’s not very profitable as you can see). You’re probably asking “How do you find out where your idea fits in the framework,” well, that’s where market research comes into play,…

Behavioral Economics Technology in behavioral economics can identify which marketing opportunities should be prioritised and removed from how a consumer acts when making a purchase, and this data can bring more customers to the brand. This technology is highly complex combining cognitive computing, machine learning, and psychological research. It takes into account small actions such as…

I should have probably made this post before the previous one lol, but what is Influencer marketing? Well if you didn’t know, influencer marketing is the practice of building relationships with people who can build relationships for you. Influencers can be used to reach audiences with trust as they have already built trust between their…

I’ve been reading about this a lot recently because influencer marketing is increasingly at the forefront to reach a large number of consumers in an authentic looking way. Although it seems that it’s hard to calculate how much ROI is attributed to it. A survey conducted by Rakuten Marketing, only 38% of marketers say they…

Hey guys, I’ve decided to start writing about music marketing because it’s something I should know this myself, but if it benefits another person then that’s even better! This first post is going to be a bit off track to what you’re expecting, but it’s something that will definitely bridge the gap between you and…

This is going to be something short, but definitely a strong element to ponder on. I’ve slightly touched on this before, but a brand is way more than a logo. When you think about all the high-end hotels e.g. Hilton, Marriott etc. If you swapped the logos around would you even know the difference? Probably…

This is a complicated subject and is much more than having a logo, I mean everyone has a logo. Having a logo is only a small piece of the pie and in your brand ecosystem (website, social media, email etc.) Your brand will need to show up consistently the same on each platform and here’s…

Data analytics is the process of examining data sets to uncover hidden patterns, correlations, trends, customer preferences and other useful information that can help organizations make smarter, more informed business decisions. The three types of data analytics are: Descriptive Data Analytics Descriptive data analytics is putting in live data. For example, if you wanted to…