12 Percent of Twitter’s Revenue Comes From Auto Advertisers

June 9, 2011 5:18 am

We spotted this today:

“Speaking with ClickZ News this week, Twitter’s Chief Revenue Officer Adam Bain, said 12 percent of its revenues came solely from auto marketers during the first three months of the year, thanks in part to strong growth in that industry, as well as the popularity of Twitter’s newer paid placements, such as its Promoted Accounts offering.

“Promoted accounts are one of the best hidden secrets of the platform. Unlike trends, they’re based on targeting. If the marketer understands the value of a certain type of customer, they can bid really effectively,” Bain said. “Each marketer knows how much a follower is worth to them, and once they’ve acquired that follower, brands can keep marketing to them,” he continued, adding that between 20 and 40 percent of Twitter users follow at least one brand.”