Customers flirting with a competing brand is little reason to worry, according to Harvard Business School research. Often it will make them even more fiercely loyal to you. So skip the discounts and other short-term loyalty gimmicks, and let customers stray. You’ll win the long game by offering the best experience.

WHY YOU NEED TO CHANGE YOUR LOYALTY OFFERING
In this day and age loyalty might as well mean nothing – that is, if you don’t make strides to shake things up first. Read more

TARGET LOSES ON LOYALTY; WALMART GAINSWhen it comes to building and maintaining loyalty, retail brands had a tough time last year, according to the 2014 Brand Keys Customer Loyalty Engagement Index (CLEI), now in its 18th year.

MOOSEJAW DRIVES LOYALTY WITH PREDICTIVE ANALYTICS
Predictive marketing analytics play a pivotal role in not only piquing interest and acquiring customers but also building customer loyalty.

MORE U.S. SHOPPERS PLAN TO BUY FROM STORES BUT WANT THE IN-STORE SHOPPING EXPERIENCE TO MATCH
“The survey results indicate that retailers have an opportunity to increase in-store sales but only if they make the experience worthwhile for consumers.”

RETAIL TRENDS IN CUSTOMER EXPERIENCE FOR 2014
In 2014, the push for truly remarkable customer experiences will become even more intense. In most cases, the retailers that rise above the marketplace will be those that are adept at capturing multichannel customer feedback and converting it into meaningful customer experience improvements.

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