CFA UK celebrates launch of Let's Measure Up global brand campaign

Tuesday 16 January 2018

In partnership with CFA Institute CFA UK are delighted to showcase the latest brand campaign Let's Measure Up. Using a new bright and bolder brand image we believe it is an important step towards encouraging a more ethical, professional and investor-focused investment management profession.

The campaign, launched this week, will run for the next six months both in print and in outdoor advertising spaces, and will highlight the following key messages:

Let's build a better world for investing

Let's make the world of investing as diverse as the one we live in

Let's always put investors'needs above our own

Let's build trust in our industry

Let's deliver real value for the fees we charge

Let's put ethics at the heart of everything we do

'As the campaign unfolds, our hope is that we encourage every investment professional to think a little bit harder about what they do, how they do it and on whose behalf they work' said Will Goodhart, CEO CFA UK. 'We hope that they challenge themselves to raise their game, to ask a little more of themselves – to measure up.'

About CFA UK

Part of the worldwide network of member societies of CFA Institute, CFA UK represents the interests of 12,000 investment professionals in the UK.