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The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors....
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comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem.
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Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes.
Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and...
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The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic...
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Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments...
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Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future.
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Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce.
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The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online.
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