As PR professionals, we understand the importance/influence of blogs on the public and empathize with unwarranted spam/emails. It is essential to ensure that our messages end-up read and not among the “Deleted Items.” Here are a few strategic suggestions, which will assist in being heard above the noise and help open a clear channel of communication with a blogger:

Use eye-catching subject lines.

Send pitches during opportune times when you know bloggers are checking their messages.

Add a personal touch whenever possible.

Comment on stories on his/her blog.

Link their blog stories to your own.

If you spoke with the blogger, mention it in the subject line and text.