SEO Must-Dos for Your Field Service Business

As a fleet manager, your vehicle’s engines might interest you more than search engines—but Google, Yahoo, and Bing work hard to keep your business running, too. That’s because your existing and future customers are online searching for businesses like yours. Here are some ideas to get started with local SEO (search engine optimization) to attract new customers to your business.

Claim your business in local directories and review sites.

When your company has a page and supplementary content (like customer reviews) in local directories, people will find you when they’re looking for the services you provide. Try it: Google “Landscapers in {your city}” and see what comes up. Likely, you’ll see a few business-specific Google listings (also shown on a map) as well as organic results for Yelp, HomeAdvisor, AngiesList, Thumbtack, and others.

If you have a website, be sure that the home page (for starters) makes reference to your location. Search engine “spiders” or “web-bots” scan the internet and index your pages, meaning they “read” your site and collect all sorts of intel that helps the search engine know what your website is all about. Why? So they can serve up your pages to people who search for what you’re offering, where you’re offering it.

Having your city or region prominently displayed—in addition to your company name and other “who we are” details—ensures that the search engines know that they can send searchers in your area to your website. Where to place these location details? Online Marketing Institute recommends your page title tag, H1 tag, landing page URL, landing page content, and landing page image ALT attribute.

Too much tech talk?! Contact the person (or company) who helped you set up your website. They’ll be able to help you with SEO basics—if they haven’t already!