Why Your Business Needs a Blog in Today's Market

Blogs sell. Creating content sells. The reason is simple and very organic: People need to connect. Blogs offer you the possibility to help your customers before ever asking for their money. Moreover, that is more often than not, the best way to create good relationships with your clients and potential customers.

Today I’m not going to explain to you how to build a Blog or how to develop a content strategy, (those are topics for future articles) I’ll focus mostly on the reasons why your music project needs to have one.

The Facts

Businesses are blogging more and more with each passing year.

Companies with a blog receive more clicks than those without a blog.

The more you blog, the better. Search Engines reward content freshness.

A blog has tremendous SEO benefits.

A blog tends to have a better ROI than most traditional marketing approaches such as PPC or advertising.

The Numbers

Brian Halligan, Hubspot CEO, coined the term Content Marketing (which is a synonym of Permission Marketing). Hubspot offers the marketing community tons of fascinating statistics in their blogs and reports. The following numbers were reported by them.

60% of marketers say blog content creation is their top content marketing priority.

That means your competition is probably using blogs as a way to engage their (and yours) potential costumers. Blogs are not just static content, they’re part of a strategy that very often includes sharing such content in social networks, and more often than not, every blog offers its readers the chance to leave a comment. That’s how a blog article can become the initial spark for a very * exciting discussion that enriches both your business and your prospects*.

As I mentioned, sometimes blog posts become the center of an interesting discussion, and that’s when they usually go viral. When a blog post goes viral people start linking to it, and links, as you probably know, are the most crucial ingredient of a good ranking in search engines.

Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.

There’s a chance you have a compounding blog post from time to time. That same post will be the responsibility of a massive amount of your traffic. Also, if you have a proper content strategy tailored to your potential costumers, you can bet those visitors have a good chance of becoming your next clients.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

Again, Search Engines reward content freshness. That means that the more content your brand creates each month, the better. Not only that, you’ll have way more chances of that lucky shot called compounding blog post.

Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.

For those asking for exact numbers. It looks like 16 is the sweet spot of blogging. You can write less than that, of course. However, from 12 and up, you’ll start seeing some amazing results.

75% of HubSpot’s blog views and 90% of blog leads come from old posts.

When blogging you need to think in the long term. That vast amount of content you’ll end up creating will feel like owning real state. Especially the written material which aesthetics you can easily modernize through the passing years.

43% of people admit to skimming blog posts.

This particular statistic talks us about the importance of giving our blog posts proper headlines and layout. When people skim through your content what will catch their attention is going to be your headlines, design, and images.

Titles with 6-13 words attract the highest and most consistent amount of traffic.

Once again, for those of you looking for exact numbers for your blog titles, here’s one. Write them using between 6 and 13 words.

Want to learn how to promote your music project to the right audience? Subscribe to our newsletter to receive our free e-book and e-course for music entrepreneurs.

Conclusion

I hope you start to realize some of the benefits of blogging and to understand that it’s just not a silly thing teenagers do as some business’ owners tend to think. If you want your brand to prosper you need to start being a part of the discussion and offer valuable insight to your prospects.

As always, ask any questions or suggestions in our comment section and we’ll be happy to help you out.

Found this article useful? Help us to spread the word by sharing it with a fellow music entrepreneur:

About Ivan Duch

Iván is a long-time musician and entrepreneur. Nowadays he merges his knowledge of attraction techniques, marketing and his passion for music to craft impactful online presences for the music industry.