Personalized denim is revolutionized with Scott Morrison’s denim boutique 3×1 in Soho. Morrison, a denim experimentalist, has been influencing the loom for sometime as the co-founder of Paper Denim & Cloth and Earnest Sewn. We recently met up with 3×1 at PROJECT NY for an up-close look at their custom denim services. Morrison recently opened up in an interview with Racked about his innovative denim bar that combines a chic aesthetic and the comfort of knowing what you are getting. Morrison describes, “people come in, they don’t know if it’s a fabric store or a jean shop or what, but this beautiful sea of denim is probably the most captivating thing.”

The space features glass floor-to-ceiling cubes where the denim construction takes place. Unique to any other company, 3×1 combines the precision and detail of factory work with the elegance of a pair of jeans that are tailored to perfection. 3×1 is complete with a collection of selvage denim like no other, is ready to customize your dream jean or revamp your worn and torn favorite pair. The craftsmanship and dedication to the denim process is reason alone to check out 3×1 and their form fitting fits.