Luxury

… Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need…

… ***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets…

… In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately, justifying its ambitious price point of $9.99—four dollars more than the top fashion magazines at the time. While the sophistication and functionality of the glossy…

… executives started looking for strategic ways to appeal to guests with luxury tastes. To go along with the newly renovated rooms, which reopened in July, the team decided to add a technology component that would be unlike anything travelers had ever experienced. What they came up with was this: An in-room tablet that guests can use to order room service…

… luxury landing page Colin came to us with a landing page built on Unbounce. They have had fairly good success with these landing pages, boasting conversion rates of over 5% and more. Colin had a number of questions for Conversion Sciences about how to optimize his landing page to see a lift in conversion rate while maintaining high lead quality. Many…