Developing an eCommerce website

An eCommerce website is not only an offer of carefully selected products but also a way of optimizing the purchase path. By designing a quality online shop, we intuitively lead your customer from the first contact with you to the end of their first – out of many – purchases.

From visitors to buyers

Do you feel there are far too many visitors who simply don’t decide to buy from you online? In order to transform your online shop visitors to buyers, you must not only present them a quality offer but also great conditions to buy it. A good user experience, the speed of the website and its responsiveness are just some of the criteria. We take into account all of them and thus turn your visitors into customers.

Optiweb eCommerce sites in 2017:

190,017 products

1,156,881 € of monthly revenue

5,836,926 daily synchronizations

Choosing the right platform for your eCommerce

We can design an eCommerce website on various platforms, but not every platform suits everyone. Here is where we come in: we choose the platform that will suit your online shop the most, be it Magento, WooCommerce or Shopify. It all depends on the complexity of the shop, the number of your products and your financial and time limit.

What does creating an eCommerce website look like?

A good result requires good preparation.

Analysis and website strategy

In order to develop a comprehensive strategy of your online presence, we must first get to know you. Therefore, we carefully examine you: we analyze your business, the purchase process and the target groups.

We then define the main goals and functions of your new eCommerce site, analyze the competitive businesses and their online presence and prepare a list of keywords. With the help of creating the so-called “buyer personas” and by understanding their mutual purchase process we then outline a strong strategy for developing your online shop – the basis for all further steps.

Creating a user experience

Designing an online shop is not just a matter of looks – it is a strategic approach that makes all the elements run smoothly. This way, they guide and inspire the customers and give them a reason to come back to you.

In the process of a creative design, we first define the image and tone of your eCommerce website and place the plug-ins and calls to action, which will direct your client’s activity. Based on the analytical evidence, we plan innovative purchase paths, responsive design templates and content that will encourage the buyer’s reaction and assure visibility in the search engines. With this, we create an advanced user experience, which is adapted only to your target user, and increase the possibility of generating a conversion.

A visually attractive and user-friendly eCommerce shop.

Knowledge that achieves your goals.

Development and maintenance

During the development of your eCommerce website, our Magento, WooCommerce or Shopify programmers make sure to establish the highest level of automation, which saves you time and eliminates the possibility of mistakes. We connect your website with all external CRM and ERP programs, customize it for different devices and take care of the on-site optimization. By testing and following statistics we make sure that the purchases and synchronizations with external programs work quickly and smoothly.

But even after the online shop is complete, we never really leave your side: we make sure it continues to run smoothly and we continue to take care of your technical challenges and lead you to your sales objectives.

Your way to the top

The growth of your online shop does not depend solely on its functionality; it also depends on whether or not your customers can find you in the abundance of opportunities. Here is where our marketing team comes in handy: we offer you a comprehensive and innovative marketing strategy, with which we increase the online sales and position you high in the search queries.

Every opinioncounts …

… but we are particularly fond of these ones!

A great team and relationship and very quality work. I think you exceeded all our expectations and we now have a beautiful online shop Evitas. One of the better decisions was entrusting you with the development. If I had to choose again, I’d again choose you! Keep up the good work!

Eva Birsa

Director of sales and marketing, Evitas Shop

All praises and thanks to the Optiweb team. From the first contact onward, our cooperation during the development of our eCommerce website was top-notch, and results even more so. The deadlines, their approach, their knowledge and ideas and their implementation are the reason why we will continue working with them with great pleasure.

Tomaž Pirih

CEO, Plus Med

Why choose us?

No secrecy

Because we’re agile workers, we easily adjust to changes and always keep you up to date with the current state of the project.

A rainbow of knowledge

Designing an eCommerce website includes all of our expertise – from programming and designing a user experience to digital marketing.

Across all borders

We cooperate with international clients and can help you reach foreign markets by designing a global strategy.

Sales-oriented

We keep the creative and technical aspects of the project connected with a strong sales vision that follows your goals.