Fast and afforable printing

Fast and affordable printing – Brother Ireland launches new laser range
Brother International Corporation (Ireland) Ltd (Brother Ireland) is launching a new range of laser printers and all-in-one machines for businesses that require fast and affordable mono printing solutions.
Over 60%* percent of small and medium-sized businesses in Europe still need hard copy records of documents, nearly three out of four need to print documents for clients*, while at the same time making a significant effort to reduce printing-related costs*, according to a recent Europe-wide survey carried out by independent research company IDC**.

In light of this market requirement for fast and affordable printing, Brother launches its 12 models in this new range to the Irish market, developed for small and medium-sized businesses and larger corporate organisations.

Four printers (HL-5440D, HL-5450DN, HL-5470DW, HL-5450DNT) and three all-in-ones (DCP-8110DN, MFC-8510DN, MFC-8520DN) are aimed at small workgroups of up to five users, while two printers (HL6180DW, HL-6180DWT) and three all-in-ones (DCP-8250DN, MFC-8950DW, MFC-8950DWT) are aimed at large workgroups of up to 10 users.

This new range is ideal for high-quality, high-volume printing with print speeds of up to 40 pages per minute. It also includes a series of cost saving features such as ‘toner save mode’, ‘booklet printing’ and ‘low power consumption’.

Other key features available in this range include:
Large paper capacities of up to 1,050 sheets
Automatic 2-sided printing and scanning
Network and wireless connectivity
LCD screens including 12.6cm touch screens give ease of use and setup
Super high-yield toner cartridges
Strong eco-credentials - Blue Angel, Nordic Swan and ENERGY STAR certified

Phyllis Fox, Laser Brand Manager at Brother Ireland , comments: “We understand the challenges facing today’s businesses, which is why we’ve designed our latest range of products with professionals in mind. Packed with a range of easy-to-use, cost saving features in a compact design, our new mono laser range offers versatility and high-speed performance that can be relied upon.

“There are a wide range of products available in this range, some that meet the needs of smaller workgroups and some that better suit larger groups, so there really is a printing solution for almost any business requirement.”

Retail prices for printers and all-in-ones range from €229 for the HL-5440D to €829 for the MFC8950DWT.
* 62.2% of respondents said their company still needed a hard copy record, 74.6% said they needed to print documents for clients, 45.3% said their company had made a significant effort to reduce printing-related costs.

**Survey conducted by IDC in January 2012 among 1024 influencers on hard /software purchasing
decisions in small and medium-sized businesses across 13 European countries (including Russia).

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Notes to Editors

About Brother
Brother is a globally recognised technology brand, which originated in Japan over a century ago. The company now has operations in 44 countries and its products are sold in more than 100 countries worldwide.

Founded as an industrial sewing machines specialist in 1908, the Brother Group has since developed and expanded its product and service offerings. Today, some of Brother’s best-known products include printers, all-in-one printer devices, fax machines, labelling machines and mobile print solutions.
Having entered the European market in the 1950s, Brother has built a strong presence, with sales offices in 19 countries across Europe, a European industrial sewing machine headquarters in Emmerich in Germany, recycling factories in the UK and Slovakia and a European head office in Manchester, UK.

Brother continues to respond to changing market demands to bring innovative and unique solutions to the market. Its product designers have created some of Europe’s top selling printer products, including the world’s first compact multifunction A3 inkjet. Brother has become one of the leading providers of printing equipment for the small and medium-sized (SMB) sector.