Is Article Marketing Something That Works For SEO?

Is Article Marketing Something That Works For SEO?

Although many people have been using article marketing as an SEO (search engine optimisation) technique for a long time, these days there are quite a few people who are claiming it is no longer effective. But the reality is that if you want to build links to your site, article marketing can be very effective.

Article Marketing Explained

Article marketing refers to writing articles on a particular topic and then getting those articles submitted to article directories. The reason people do this is because it is possible to include links within the text or in a resource box at the bottom of the article. Links to your site will be viewed more favourably if they are considered to be good quality. A link from an article directory is a good link.

Another great thing about article marketing is that others can use your articles on their own site as long as they also keep the resource box. If this happens then you will get even more backlinks. Backlinks will increase your websites ranking if they are good quality so this is a good thing.

The Problem with Article Marketing

It is a good idea to implement article marketing as an effective form of SEO provided that you don’t do too much of it. Overdoing things with article marketing could have a negative effect on your search engine rankings. Try not to use software in order to submit your articles to thousands of directories. It is far better to use manual submissions.

Article marketing can be a very effective form of SEO especially if you use other techniques as well. What also works very well is to add new content to your site every week.

When putting together an online site it is necessary to have great a SEO consultancy. SEO companies can assist you with a a number of things, like article marketing. Do not play Russian roulette with your site, so get an excellent SEO company in to assist. SEO isn’t the only thing you ought to take into account though because, web hosting are also important.

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Paul Dumas is the founder, owner and head geek @ The Optimized Marketing Group. The Internet marketing company specializes in website design, local search optimization, reputation management and social media consulting for small businesses, non-profits and municipalities throughout North Texas.