Kentucky has the 3rd highest rate of opioid overdose deaths per capita

Competition overview

Find Help Now KY integrated marketing/advertising campaign is designed to create awareness about the dangers of opioid use and provide Kentuckians with a resource for finding treatment facilities with openings.

Student ads created for the state’s Don’t Let Them Die- Find Help Now KY campaign are to promote the Don’t Let Them Die and Find Help Now KY websites. The websites, operated by the Commonwealth of Kentucky and the Kentucky Injury Prevention and Research Center, provide information about opioid use and link to facilities with real-time availability of treatment and recovery services in all regions throughout the state. The FindHelpNow website is funded by the Centers for Disease Control and Prevention (CDC).

The ads entered in the competition will leverage public service announcement obligations of print, broadcast, billboard, and radio outlets to maximize the impact of a limited advertising budget.
The target audience for this advertising strategy is the public (including addicted individuals; parents/family members; city, county, and state-level organizations; adults and youths; healthcare professionals, first responders, and educators and students).

The ads will also be aimed at providing information on substance use disorder (SUD), harm reduction, and treatment services, etc., to the audiences listed above. The goal of the ads will be to increase website clicks and use of findhelpnowky.org by professionals for rapid referral of individuals to appropriate SUD treatment facilities, increase awareness of SUD information and SUD treatment facilities with openings by addicted individuals and their families on the findhelpnowky.org website, and to increase the number of individuals entering and successfully completing SUD treatment.

The competition is organized by the Commonwealth of Kentucky’s Office of the Governor, the Kentucky Justice and Public Safety Cabinet, the Kentucky Education and Workforce Development Cabinet, the Tourism, Arts and Heritage Cabinet, Kentucky Injury Prevention and Research Center, CDC, and WLKY – Louisville.

School teams that submitted their “intent to compete” forms should submit all files related to their entries via flash drive by March 15. Flash drives should be mailed to: