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Rouse Analytics’ Rental Metrics Benchmark Service provides more than 95 rental companies and dealers across North America with comparisons of their rental rates, utilization, and other key performance metrics to local market benchmarks. Rouse Analytics currently tracks rental transactions representing $10 billion per year in rental revenue and equipment with an original cost of over $35 billion. Participating companies include 38 Caterpillar dealers, United Rentals, Ahern Rentals, H&E Equipment Services, NES Rentals, Neff Rental, Sunstate Equipment Co., BlueLine Rental, and more than 25 independent rental companies.