Shrinkage is a big issue for lobstermen in Maine. Shrinkage occurs when lobsters die in the market chain due to rough handling or poor water and oxygen circulation. This dead-loss is usually reflected back down the market chain to affect prices paid to fishermen at the dock. The video is funny, but the message is serious: Better product handling could mean higher prices paid to fishermen. Enjoy our other videos and materials at www.penobscoteast.org.