Tuesday, May 31, 2011

Football and Mail .. what do they have in common

They're both talking strike. NFL has instore marketers spinning because they are looking at B plans for September should there be no NFL to promote and hype the reciprocal good feelings back on their mouthwash, running shoes and candy bars.

Meanwhile Canada Post is back to talking strike. Perhaps they should fill the jobs with out of work linebackers. I can guarantee dogs throughout the country will not be so quick to hop the fence and go for the ankle.

In related sports marketing news, Winnipeg is jumping with glee today, as are Canadian marketing agencies looking to find another inroad with half a million sports happy fans.Congratulations Winnipeg and the new Thrashers, Jets, or whatever it is they end up calling themselves.