Blackjack Promotions celebrates Chinese New Year across UK airports

Blackjack Promotions collaborated with Contentainment at World Duty Free - WDF to celebrate Chinese New Year and the Year of the Dog in stores across the UK.

In Heathrow, Birmingham Airport and Manchester Airport stores, Mandarin Speakers supported service and sales at this peak trading time, working alongside and complimented our experienced Contentainment Team Members. This is a fantastic example of different skill sets working and collaborating together in a highly successful format.

In Heathrow Terminal 2 and 5 - Contentainment’s exciting digital Lucky Screens game enabled passengers to try their luck to see if they could win vouchers to spend in store up to the value of £50! This game utilises technology in store being played on screens in store with an iPad to bring a modern and fresh way to celebrate this special occasion. A great way to begin customer interactions and begin a dialogue, this mechanic has proven highly effective as a customer engagement tool for our Contentainment Team Members.