To bring Canadian photographers together and create a body of work that represents the unique personalities of individuals and celebrates differences, cultures and traditions surrounding birthday memories and celebrations.

We want to encourage collaboration and give photographers an opportunity to showcase their talent by coming together as a community and collaborating on a project that brings to light the uniqueness of individuals around the world..

The concept for this project was born from a book by Gary Goldschneider called The Secret Language of Birthdays. In this book the author compiled information from over 40 years of empirical research to describe individuals through an assessment of the day and month of their birth. We want to do the same, but through images.