Meanwhile, the August cover of W is out. It's the first cover that incoming editor Stefano Tonchi oversaw — and the photo of co-stars John Hamm and Rebecca Hall is a bit of a departure from W's traditional high-impact fashion-y covers. [W]

A spokesperson for Naomi Campbell has confirmed that the supermodel will comply with the prosecution's subpoena, and will testify at the war crimes trial of Charles Taylor in the Hague. [Mirror]

The luxury goods industry says that counterfeiting costs it $250 billion in lost revenue a year. We're pretty sure the only way to arrive at that number is to live in the alternative universe where every single consumer who bought a $90 fake off the back of the proverbial truck would have ponied up $3k for the boutique original. But regardless: the trade in counterfeit goods is dominated by organized crime groups, some of which also smuggle drugs, traffic women, and fund terrorism. As enforcement struggles to up its game — $260.7 million in fakes were seized by U.S. Customs in 2009, down 4% from 2008 — the criminals get smarter, etc. [WWD]

How many ways can the Journal find to condescend to Berlin in this article, which should have been headlined, "Berlin, The Little Fashion Week That Tries Really Hard"? [WSJ]

At Elie Saab's couture show last week, a slippery mirrored runway, tall shoes, and trailing hems spelled falling models. Sally Jonsson and Michaela Kocianova were among the casualties. Strange that all the print sources ignored this. [Reuters]

Betsey Johnson is planning to relaunch her perfume, and potentially add cosmetics. [WWD]

Lacoste is launching a new sub-brand called Lacoste Live. The rollout of the "younger," "more contemporary" collection (read: cheaper, with even fewer sporty connotations) includes 60 planned stores, the first of which opens in New York in September. [WWD]

Virginia Heffernan, on J. Crew's online advertising: "Sexualizing a model's image by inviting the viewer to animate her, and thus implicating the viewer in the lady's pleasure, is an extremely sophisticated use of online video for e-commerce. Once the user has got the half-naked girl to move, why not go ahead and buy her clothes?" [NYTM]