Cool For Cash

17 May 2001

Penn Media
has bought, for cash, travel publisher CoolTravelMail
.
The acquisition further enhances Penn Media`s hold within the lucrative travel industry. Penn Media CEO, Jaffer Ali commented, “The travel sector is a $200 billion annual industry. The acquisition of Los Angeles based CoolTravelMail solidifies Penn`s position as a major force in travel marketing. With a combined total of 15 million subscribers who are travel enthusiasts, Penn`s reach dwarfs any offline publication in the Travel & Leisure category.”
“The 15 million database includes actual subscribers to travel related publications delivered via email as well as travel enthusiasts who plan on taking a vacation within the next six months. With this reach, we should be able to help this sector with a scaleable advertising solution.” This acquisition makes CoolTravelMail the ninth publishing entity to be acquired by Penn within the last ninety days.
Penn Media is the largest online publisher and ad network of publications delivered via email with over 51 million opt in subscribers to over 1000 different publications.——-