New Ads

Thanks, @Minion-Queen! AetherStore is excited to be up on ML I like the idea of being able to contact a member of the vendor directly, @LAH3385, something to consider for future ads.

In the meantime, I'm @shannon for all AetherStore-related questions and comments!

Is your network called the Aethernet?

I've always been perplexed by the pronunciation of Aetherstore.
Is it a short 'eh' sound, long 'ee' sound or an 'a' sound?

Aether is the standard spelling of what is strangely often called Ether in IT. The AE ligature is called an "ash tree" and is always pronounced "ee". Similarly Daemon is the correct spelling of demon and that's why in UNIX we have daemons (always spelled the full correct way) and always pronounced with the long e. The word Ether is an Americanism spelling of the old word Aether.

Words like encyclopaedia, Aesop (of the fables), daemon, paedophile, Aeon (of flux), aether and tons more are properly spelled with the full ash tree (it's actually a letter missing from most discussions of the English alphabet along with the oe ligature made famous by worlds like phoenix) but modern spellings, mostly American ones, tend to not bother to write the ae together or the ash tree letter than they represent and often just use an "e" which often leads to confusion as to how to pronounce words. This has led Americans to pronounce paedophile, refering to children, as pedophile which should refer to feet.

AetherStore is pronounced as written, with the long e sound of the word Aether on which it is based. From which Ether has been derived.

The random dropping of the ae ashtree ligature and the resulting mess of spellings is actually one of those "this is why English is complex to spell and pronounce" things. If people used the full, traditional spellings without trying to get all fancy and modern, it is actually easier. Understanding the ash tree, when it would appear in words and that it is pronounced consistently actually makes spelling and pronunciation far easier. It's only when we try to shorten it and get fancy that we realize that we are overloading other letters with tons of sounds and have left ourselves without a spelling based guide to pronunciation.

Because most people don't bother to learn the "rules" behind a lot of this stuff they instead are forced to memorize what seem like irrational spellings of individual words.