In what feels like the blink of an eye, another year is coming to a close. Marketers and brands who are up to speed are keeping up in real time as social media and social data continue to evolve. What innovations will 2015 bring? We can’t wait to find out. In the...

Eighty-four million impressions from a Twitter exchange. Real-time marketing, powered by NetBase, and a streamlined internal approval process for engagement made that possible for Arby’s. In our most recent Social Spotlight webinar, Josh Martin, Arby’s Director of...

Got a minute? That’s all the time you need to watch our new YouTube video. It gives the highest of high-level views on what makes NetBase different and better. (Spoiler alert: We’re up to 9x faster and 50 to 70 percent more accurate than other social analytics...

Note: This is the third in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. Chipotle...

Note: This is the second in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. If you’re a...

Note: This is the first in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. Sometimes...

Let’s say you’re a restaurant operator and you’ve come up with a great creative concept for your ad campaign, executed it well, and placed it in all the right places to reach your target audience. So far so good. But now you want to know: How’s it doing? Is it raising...

That’s Josh Martin, Social Media Manager for Arby’s, wearing his version of the hat Pharrell wore at the Grammys and Oscars. Watching the Grammys broadcast, Josh saw the similarity to Arby’s own logo hat, tweeted about it to Pharrell, and embarked on a campaign that...

Because social media is heavily used by teenagers, the online conversation is sometimes foreign to the likes of our staff of adult Ph.D. computational linguists. A particularly thorny problem is analyzing emoticons for sentiment. Some are obvious: a smiley face :-)...

Today, we are excited to announce the launch of Brand LIVE Pulse™ for an analytics dashboard that gives instant visibility into the movement of brands, without the need for clicks or additional analysis. You may ask, how is this different from our core product,...

About NetBase

NetBase is an award-winning social media analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase platform processes millions of social media posts daily for actionable business insights for marketing research, customer service, sales, PR, and product innovation.