G, that's what makes money

Page Tools

Family movies are, on average, 11 times more profitable than
films featuring explicit sex and violence, a US study suggests.

A report by the Dove Foundation, which promotes family
entertainment, said films such as Finding Nemo made more
money than those aimed at adult audiences. Researchers studied more
than 3000 movies released from 1999 to 2003.

The group's founder and chairman, Dick Rolfe, said: "While the
movie industry produced nearly 12 times more R-rated films than
G-rated films from 1989 to 2003, the average G-rated film produced
11 times greater profit than its R-rated counterpart."

The study found the average profit for films rated G rose to
$US92.3 million ($120 million) from $US74.2 million, while the
profit realised on R-rated films increased to $US17.9 million from
$US3 million. The study notes that those increases are probably due
in part to higher ticket prices, coupled with a decrease in home
video costs.