Guardian Brand Partnerships

Guardian Brand Partnerships

Friday 30 April 2010 10.45 EDT
First published on Friday 30 April 2010 10.45 EDT

Guardian Brand Partnerships is an award-winning creative and strategic resource that works in partnership with you and your brands to help you fully harness the power of the Guardian News and Media portfolio to achieve success.

Our focus is on ideas and ensuring that you can get the very best out of our products, our services and above all our audience. Through the provision of tailored marketing solutions, that can utilise any combination of GNM properties, departments and resources, our experienced and expert multi-discipline team will help you meet your communications challenges and deliver against your campaign objectives. Guardian Brand Partnerships has a strong reputation in the market for producing innovative advertising solutions which complement our newspaper and web offerings and deliver results.

The team's task can be summarised as Creating Insight, Opportunities, Content, Reach and Value.

Insight

Key to delivering strategic and tactical communications solutions is generating knowledge and understanding of brands and audiences – whether they be our own or those of our clients. Insight therefore, is always our first point of call so as to ensure that we know who to engage with and how to engage with them.

No one knows our audience better than we do and we know what makes our readers respond best to your message, but we also have access to a wealth of information and resources that enable us to generate insight into markets and audiences. Guardian Brand Partnerships' remit is to work with departments across the company to generate the best creative ideas for brands seeking a deeper communication with our audiences.

Opportunities

Guardian News and Media has a huge portfolio of products, brands and advertising solutions across an increasing number of platforms. With so much on offer and so many opportunities Guardian Brand Partnerships acts as a channel planner; selecting, offering and making the most of only those opportunities relevant to your clients.

We are always looking for new ways to connect advertisers with our readers and just because it hasn't been done before, it doesn't mean that it can't be done. Guardian Brand Partnerships is a facilitator of innovative and creative ideas.

Content

As publishers we are experts in content generation. Guardian Brand Partnerships harnesses this expertise and editorial experience to find the best way of communicating your advertising message and engaging our audience.Working with our in-house commercial publishing and design resource we ensure that all content produced communicates core messages within a positive and relevant environment, retains the editorial integrity of the host product, generates the desired response and is seen as added value for our readers.

Supplements, advertisement promotions, microsites and bespoke advertising creative are all examples of commercial content, but other formats are also available.

Reach

To exploit the full potential of any given communications solution Guardian Brand Partnerships aims to use the best routes to market – whatever they may be – and extend the campaign's reach as far as possible.

Whether it be utilising GNM resources such as retailer promotions, sampling, conferences & events, direct marketing and our reader database, collaborating with other divisions of the Guardian Media Group or forming strategic alliances with other media owners and third parties our focus is on delivering the right solution to as many people as possible through the most appropriate means.

Value

The final stage of the process is to ensure that a project works as hard as possible to deliver the right results. This can take many forms, including the generation and provision of prospects via competitions, pre promotional advertising, joint PR opportunities, project optimisation and research – both campaign evaluation and insight into how our readers view commercial projects.

Central to the process is project management. From start to finish, you can be assured that the Guardian Brand Partnerships team will guarantee that everything runs smoothly.

More information

Whether you are looking for innovative solutions in print or online, whatever your budget, Guardian Brand Partnerships can help you achieve your communication goals.

All costs are on application.

Call us if you would like to know more about Guardian Brand Partnerships and the commercial opportunities available or have a brief for us.

Alternatively complete and save the Briefing Form below and email it to us.