SEO Terms – Anchor text

By Peter Roesler

President, Web Marketing Pros

Anchor text is the textual component of a hyperlink and is often underlined or color coded, but is occasionally undistinguished visually from the rest of the text. Hyperlinks are ranked by search engines such as Google. The particular words used in anchor text affect the way a website or page is ranked. Even the order of the words can affect a page’s rakings.