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Social Television

Social TV catches the eye and attention of Nielsen, after 50 years of the same tracking metrics

On December 17th, 2012 Nielsen cited the one billion tweets sent every 2.5 days, which it said makes “Twitter data a necessity” in keeping tabs on TV-related conversations. TV and Twitter interaction looks something like this:

Per ReadWrite.com research has shown that “social chatter about TV shows actually correlates with ratings and Twitter itself has been taking its role in television more seriously through media partnerships and launching promotional campaigns for new shows” and nearly “90% of tablet owners use them while they watch TV”.

You missed a spot

One needs to closely consider that when the numbers are scrubbed, some networks are missed. Vevo is catching some flack for not removing views like other YouTube channels have.

Who’s leading the charge

According to Trendrr’s second annual Year End Stats Report for Social TV, NBC is the most social network for 2012, while the Nickelodeon-produced SpongeBob SquarePants is the most social TV show on all of television. Analysts argue NBC had a card up its sleeve as the 2012 Olympics boosted NBC past all other cable and network broadcasters in terms of Social TV and its implementation of apps on a variety of devices.

Accordingly, once you take the Olympics out of the equation FOX and its singing-competition show “The X Factor” bring home all the bacon for 2012, as the social activity-per-episode for the popular reality TV show is off the charts. Wondering which device OS reigned supreme in 2012 when it came to social TV? Without a doubt its Apple’s multitude of iOS devices, including the iPad, iPhone and even the iPod Touch.

Social TV doesn’t end at Twitter, Facebook may prove a very strong contender, even though Twitter leads real-time. Read this article from Forbes for more on that story.

“Viewers generated 874 million TV-related comments in social media this year — up 363 percent from the 189 million in 2011″, according to Bluefin Labs, a Boston-based firm that specializes in social media analytics.

A 20+ year marketing veteran, Lisa Padilla is the cofounder of NamePlace, the first marketplace for naming rights and sponsorships serving municipalities and the host of Lisacast, a popular tech podcast. Lisa an author, entrepreneur, and regular speaker on brand, product, and personal marketing.