Data-driven marketing

Data paints each person. So you can write their stories.

Data is driving marketing. Or at least it should be. We now work in a world where data answers the questions you wish you knew to ask. And with advanced analytics, data no longer just informs — it predicts. So you can instantly turn predictions into actions.

To provide better experiences, Dell needed to bring all their data together for a more complete understanding of their users. Find out how they use enriched analytics to optimize the multi-device customer journey and deliver richer experiences across every touchpoint.

Marketing deserves a 360-degree view.

Your customers expect you to know who they are and what they’re interested in, regardless of how they interact with you. While marketing insights began in web analytics, you can now get a 360-degree view of individual customers based on insights gathered both on- and offline. Customer-driven data helps you understand individual journeys in full, so you can deliver experiences that perfectly fit with each customer’s needs and preferences.

Data without intelligence is history.

It’s not enough to react anymore — customers expect you to anticipate. While customers are getting increasingly less predictable, marketers need to use solutions that can adjust based on evolving behaviors. A new customer intelligence has emerged that combines analytics with artificial intelligence. It sees the way customers interact with your brand, observes their behavior and patterns, and then anticipates their needs so you can adjust your interactions accordingly — even automatically.

Fuel optimizations with insights.

While consumer expectations are rising, so are the expectations of stakeholders. Centralizing data so insights are easily accessible throughout your organization is key to finding the best path, best experiences, and most competitive business strategies. Team members should be able to gain deep insights without the need of data scientists. You need to be able to easily interpret performance and conversion rates, so you can continually optimize against KPIs throughout the customer journey.

Now foresight is 20/20.

With Adobe, you can push the limits of data. Move beyond marketing analytics and combine deep insights with artificial intelligence that answers the unasked questions. Data-driven marketing is now more than informed experiences — it’s completely integrated and predictive. Give your customers experiences that use insights from all their interactions, so they feel as though you can read their minds.

Use integrated data to get deep insights.

Read our guide, The Art of Integration, to learn how to piece together all customer data and interactions into a complete and useful view.

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.