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Nowadays clients are more focused than ever on healthy ingredients, so being able to offer vegan hair color gives Cousins a unique position as a salon owner. What’s more, he says, as a business owner, he benefits from ongoing coaching from Paul Mitchell on the business of hair color.

VIVIDS Everlasting formulas bridge the gap between permanent hair color and direct dye. Learn what you can serve up with the new PRAVANA ChromaSilk VIVIDS Everlasting Enchanted Pink + 20-volume developer on a Level 8 base.