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@wearesocialsg • 4 WELCOME Welcome
to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.

@wearesocialsg • 19 JAN 2016
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +17% +13% +66% +21.4 MILLION +7.5 MILLION +23.0 MILLION ANNUAL GROWTH: THE MIDDLE EAST +3% +8.9 MILLION

@wearesocialsg • 31 JAN 2016
SOCIAL MEDIA USE ## • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM 2.31B 31% 1.97B 27%

@wearesocialsg • 46 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 99% 47%76% 24%7.32B

@wearesocialsg • 47 JAN 2016
MOBILE CONNECTIONS BY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALL DEVICES) SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total). # # # 3.4B 51%46% 3.7B7.3B

@wearesocialsg • 64 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% -1% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 66 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 44M 3H 30M 3H 13M 2H 43M

@wearesocialsg • 67 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 34.8M 80% 28.0M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 69 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 81% 15% 4% <1%

@wearesocialsg • 71 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 27.0M 62% 21.0M 48%

@wearesocialsg • 74 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 72% 1.9661.4M 141%31.4M

@wearesocialsg • 75 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 141% 46%74% 26%61.4M

@wearesocialsg • 76 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 40% 42%27% 25%55%

@wearesocialsg • 77 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 71% 24%57% 50%53%

@wearesocialsg • 80 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +3% +2% +8% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 82 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 38M 1H 06M 1H 09M 2H 36M

@wearesocialsg • 83 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 21.2M 88% 12.9M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 85 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 87% 11% 2% <1%

@wearesocialsg • 87 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 14.0M 58% 13.0M 54%

@wearesocialsg • 90 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 79% 1.6030.6M 127%19.1M

@wearesocialsg • 91 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 127% 94%33% 67%30.6M

@wearesocialsg • 92 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 25% 34%20% 32%34%

@wearesocialsg • 93 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 70% 19%51% 57%62%

@wearesocialsg • 96 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +13% +7% -2% +13% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.

@wearesocialsg • 98 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 5H 14M 3H 56M 3H 18M 2H 42M

@wearesocialsg • 99 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 120.2M 58% 93.2M 45% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 101 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 78% 14% 6% 2%

@wearesocialsg • 103 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 103.0M 49% 88.0M 42%

@wearesocialsg • 106 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 64% 1.99267.1M 128%134.2M

@wearesocialsg • 107 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 128% 74%76% 24%267.1M

@wearesocialsg • 108 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 35% 33%21% 28%43%

@wearesocialsg • 109 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 52% 21%46% 41%44%

@wearesocialsg • 112 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +5% +4% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 114 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 55M 1H 20M 1H 26M 2H 27M

@wearesocialsg • 115 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 33.0M 91% 19.6M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 117 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 89% 9% 2% <1%

@wearesocialsg • 119 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 21.0M 58% 17.0M 47%

@wearesocialsg • 122 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.0430.5M 84%29.4M

@wearesocialsg • 123 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 84% 90%16% 84%30.5M

@wearesocialsg • 124 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 29% 34%24% 30%37%

@wearesocialsg • 125 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 73% 17%64% 57%60%

@wearesocialsg • 128 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% +2% +14% • Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.

@wearesocialsg • 130 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 24M 2H 30M 1H 27M 1H 14M

@wearesocialsg • 131 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 680M 49% 599M 43% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 133 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 84% 12% 2% 2%

@wearesocialsg • 135 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 653M 47% 577M 42%

@wearesocialsg • 137 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 77% 1.231,314M 95%1,066M

@wearesocialsg • 138 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 95% 60%78% 22%1,314M

@wearesocialsg • 139 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 29%29% 30%39%

@wearesocialsg • 140 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 42% 34%43% 41%44%

@wearesocialsg • 143 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +27% -1% +39% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 146 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 28.0M 30% 23.0M 25%

@wearesocialsg • 148 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 68% 1.5094.0M 102%62.7M

@wearesocialsg • 149 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 102% 42%89% 11%94.0M

@wearesocialsg • 152 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +7% +0.4% +4% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 154 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 37M 0H 58M 1H 16M 2H 49M

@wearesocialsg • 155 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 55.4M 86% 31.6M 49% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 157 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 82% 13% 5% <1%

@wearesocialsg • 159 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 32.0M 50% 25.0M 39%

@wearesocialsg • 162 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 78% 1.2964.7M 100%50.2M

@wearesocialsg • 163 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 100% 74%11% 89%64.7M

@wearesocialsg • 164 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 23% 26%19% 23%30%

@wearesocialsg • 165 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 69% 16%65% 61%64%

@wearesocialsg • 168 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +4% -1% 0% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 170 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 20M 1H 21M 1H 09M 2H 33M

@wearesocialsg • 171 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 71.7M 89% 44.3M 55% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 173 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 77% 19% 3% 1%

@wearesocialsg • 175 JAN 2016
SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM ## 29.0M 36% 24.0M 30%

@wearesocialsg • 178 JAN 2016
MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 1.62107.6M 133%66.3M

@wearesocialsg • 179 JAN 2016
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 133% 71%45% 55%107.6M

@wearesocialsg • 180 JAN 2016
MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 24% 34%20% 20%39%

@wearesocialsg • 181 JAN 2016
E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY 76% 20%76% 72%74%

@wearesocialsg • 184 JAN 2016
ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +0.5% +4% +3% +2% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

@wearesocialsg • 186 JAN 2016
TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 19M 2H 13M 1H 30M 1H 37M

@wearesocialsg • 187 JAN 2016
INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 5.75M 79% 4.65M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

@wearesocialsg • 189 JAN 2016
FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE) 94% 5% 1% <1%