5 steps you must take to reach your target customer

One of the biggest challenges marketers face is getting word out to the people who are most likely to become our customers.

In fact, the whole goal of all marketing is to “get the right message to the right person at the right time." As marketers we also make sure we can do this at the best price possible.

Here are five steps that will help you better identify who YOUR audience is and HOW you can best connect with them.

Step 1: Acknowledge that you have a specific target audience

It’s important to understand that your products and services have a target audience that can be defined. As a marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.

This might sound pretty obvious, but too often marketers assume that what they offer the world has universal appeal and that their target audience is “everybody”! As much as we would all like to believe that, it’s never true and can get in the way of creating effective marketing campaigns that do talk to the right people.

Step 2: Determine what criteria you intend to use to identify the consumers you most wish to reach

An audience can be sorted any number of ways based on an almost infinite number of criteria. But your audience is unique to your brands, so you’re going to want to identify the factors that can be used to create a better connection between their potential needs and what your company offers.

For starters, are there some demographic points that you can use such as age, gender or geography to begin to refine who the best recipients are for your products? How about criteria that matches a prospect’s beliefs, opinions, attitudes or intentions with your marketing message?