Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.
That’s another great little social play by the guys at Poke London.

[...] This post was mentioned on Twitter by Rich Nadworny, toddindependent. toddindependent said: RT @rnadworny: campaign by Poke for Orange: If u tweeted #winterwarmer someone found u and gave chocolates and scarves http://bit.ly/i6g2F7 [...]

[...] 5. Orange’s #WinterWarmer Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people whose friends had tweeted #Winterwarmer with their @name… The video below shows how the campaign worked: (Source: Digital Buzz Blog) [...]

[...] 5. Orange’s #WinterWarmer Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people whose friends had tweeted #Winterwarmer with their @name… The video below shows how the campaign worked: (Source: Digital Buzz Blog) [...]