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The MasterCard Foundation Fund for Rural Prosperity is a US$50 million challenge fund to extend financial services to people living in poverty. The Fund aims to ensure 1,000,000 people in rural Africa have access to appropriate savings, credit and insurance services. The competitions are destined for financial service providers such as banks, microfinance institutions, insurance companies and agribusinesses who may wish to apply for support. Through the management of KPMG Kenya, LAS managed the official press launch of the 2016 Scaling Competition in Tanzania.

DUTIES:

Press conference management and logistics

Media management

Media monitoring and reporting

RESULTS:

The launch of the 2016 Scaling Competition received significant coverage on television, radio and newspapers.