Where everybody knows your name – a belonging experience we all crave in life.

Be it those long mountain top rays of a sunrise, a wandering conversation over glossy orange hood of antique car show, the fall fog of breath of a mountain sheep, a pond’s lazy pattern of ripples, the parabolic curve of golf ball set against grey-hued mountain peak..in the quiet…in the peace…we are at peace with ourselves and with the meaning of life. All is right in a world that has paused to listen rather than shout.

Here you are….you – a proud statement about the quiet riot that is Radium.

Give peace a chance in Radium.

Come on. Get happy.”

Radium’s Tourism Development Investment Goals

Radium has an extensive tourism offering based on natural outdoor experiences. Six hundred hotel rooms, two in-community campgrounds (214 sites), and one nearby National Park campground (Redstreak, 242 sites) contribute to a 700% swelling of the local summer population to nearly 5000, and doubling of the Columbia Valley population to 20,000. Eighty percent of TripAdvisor-reviewed hotels/B&B’s ranked 4/5 or higher, with consistent review themes: clean, comfortable, friendly, affordable.

Radium is seeking to extend its tourism offering and enhance its tourism experience with investment attraction focused on the following:

1) Wellness

Being well has always been a Radium-living theme (Hot Springs, “mountains shall bring peace to the people”), but can be enhanced with rejuvenation-related wellness services (spa, physio, yoga….the “softer” medical services). Our Hot Springs becomes a bigger metaphor for power of place to clear the head, let shoulders down, and transform self under the umbrella of our “peace-loving” brand.

2) Eco-Tourism (Serengeti)

The Columbia Valley has been described as B.C.’s Serengeti. “Creature” comforts – from wolf to grizzly to bighorn sheep are nearby, lending itself to adventure/interpretive tours.

3) Hand-Crafting

Inspiring places attract inspired creative talents. From Market on Main that puts local cottage industry on display to those who live or visit and create hand-made products, we want to put a spotlight on our creative inspirations in retail establishments, at events, or online.