SEO and Micro Data

Micro data is a set of “tags” that the major search engines came up with a few years ago to help them categories and index the data and content that they find on sites. It comes in three basic flavours but on all our sites built with the SEO component added we add the required code assist us in developing your seo strategy.

Why we use Micro Data

The use of micro data allows us to create web pages have an underlying meaning that people understand when the search engines crawl the website. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages—tags that say, “Hey Mr or Mrs search engine, this information describes this here refers to a specific movie, or place, or person, or video” we are able to help search engines and other applications better understand the content on the website through the content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this.

Eternal Marketing and the Use of Micro Data

Eternal Marketing will make use of Micro Data on your website if the relevant package is purchased when considering your agreement with us.