The company tweeted out that it will take down the ads with immediate effectETBrandEquity | Updated: November 24, 2016, 16:42 IST

Jack & Jones India is the latest brand that has come under scanner for rolling out a suggestive outdoor campaign. Social media users didn’t really like the taste of the Danish fashion brand’s latest ads, and were seen furiously shaming the both Jack & Jones and Ranveer Singh, who is currently endorsing the campaign.

According to various media reports, Marching Ants was the ad agency behind the campaign. Jack & Jones's campaign was spotted in 12 cities across the country. The creative plastered on various outdoor vehicles featured the suggestive copy: ‘Don’t hold back, take your work home’; with a photograph of Singh dressed in formal attire carrying a woman on his shoulders.

A Twitter user posted the photography of the hoarding.

The brand took the twitter route to apologise and announced that it will take down the ads with immediate effect.