Moustaches Take Over Park City

Movember, DC is stepping up for its second consecutive year of support with new contests and opportunities that raise money for men's health awareness. Let's face it; men just don't get things checked out the way they should. Last year, 81 DC employees dubbed ‘Mo Bros' raised $48,497 to change the way men think about, discuss and treat their own health issues. This year, the DC ‘Mo Bros' are back, and now the participation has extended to include DC's team riders, a new limited DC sandal, and contests with multiple prizes. DC will offer five separate opportunities to participate so everyone can get involved. Movember is the biggest international event supporting prostate cancer. DC is a Park City-based shoe company.

Movember challenges men (Mo Bros) to grow a Mo (Aussie slang for moustache) for just the month of November, as a symbol in support of fighting men's health issues and celebrating the Mo. Movember has turned into a global movement since 2003. Mo Bros and Mo Sistas in the United States, United Kingdom, Canada, New Zealand, and Spain joined their Aussie counterparts by participating in the campaign in 2007. Since Movember's inception, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the United States last year.

Below are four options of how to get involved in Movember.

The DC Challenge: Win a trip to Park City and snowboard at the private DC MTN.LAB. Visit the Movember Web site to register a four-man team. The team who raises the most money wins an all expenses paid five-day trip to Park City, Utah, including airfares, lodging, meals, limo transportation to and from the airport, and a day of private snowboarding at DC's private MTN.LAB. It's a once in a lifetime trip valued at $14,000. Plus each winner will receive a snowboard gear set including board, boots, and outerwear (pants and jacket).

Bid in the Auction: eBay will host an online auction for Movember Nov. 1-30. A variety of items will be available for bid including DC products, autographed items from DC athletes, autographed music artist items, and more. One hundred percent of the proceeds raised from the auction will go to Movember.

Sponsor a DC Team Rider's Mo: DC team members will document the growth of their Mo's through photo and video updates. Log on to donate to the Prostate Cancer Foundation by sponsoring a DC rider's Mo.

Send a photo of your Mo: Snap a photo of your moustache. DC's Renee Renee's latest character, Philip Bradley, will hand select the four most gorgeous Mo's e-mailed to movembercontest@dcshoes.com to win the $250 DC shopping spree. Each Friday, DC will announce the winner, and post their Mo's.