Recruitment

Acerca de Kantar Worldpanel

Kantar Worldpanel is the world leader in consumer knowledge and consumer’s behaviour analysis thanks to our continuous consumer panels and our adhoc services.

The consumer panel in Ivory Coast is part of Kantar Worldpanel ongoing commitment to supporting client expansion in Africa.

With 24 million inhabitants, an emerging middle class and a rapidly-growing economy, Ivory Coast offers international brands looking to expand into Africa access to a strong growth market. The panel consists of 1,500 urban households, whose FMCG purchasing habits are tracked on a continuous basis. The data collected allows Kantar Worldpanel to identify and recommend opportunities for brands to grow by understanding how people shop. The service will combine the global consumer panel leadership and international perspective of Kantar Worldpanel with the in-depth local understanding of Kantar TNS.