The Vamps, James McVey in PETA's “Save a Life: Adopt—Don't Shop!” campaign. (Photo by Ruth Rose)

THE lead guitarist of The Vamps, James McVey, who recently visited Manila is the latest celebrity to join the People for the Ethical Treatment of Animals (PETA) in its “Save a Life: Adopt—Don't Shop!” campaign.

McVey who loves both dogs and cats were featured with kittens in the PETA ad. The image of him with kittens was shot by top celebrity photographer Ruth Rose.

"There are millions of animals already in shelters—kittens, puppies, dogs, a variety of animals," says McVey. "So go to a shelter, adopt, and save a life!"

PETA said that every year, hundreds of thousands of dogs and cats end up in animal shelters, and many are euthanized when nobody adopts them. There are also many strays that just die on the streets. Shelter and stray animals' chances of finding a home grow smaller when people opt to buy a pet instead, the group added.

McVey and PETA aim to encourage those who want a pet to first visit a local shelter or rescue group.

McVey joins a long list of musicians like Little Mix, P!nk, Cody Simpson and Kesha who have teamed up with PETA and its affiliates to promote kindness to animals.