What you need to know in advertising today

It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase.
But there wasn't really a way for brands to track those real world referrals. Nor was their much tangible benefit for consumers - until now.
Former consultant and eBay executive Jordan Glazier believes that he has found a way to meld word of mouth with digital shopping. He is rolling out Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving incremental revenue for brands.
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