The STR family of companies reached a milestone in 2015, celebrating 30 years of benchmarking and analysis for the hotel sector.

We have experienced incredible growth since founding STR, Inc. in 1985 and the launch of our first STAR report in 1987. Thanks to the hard work and dedication of our people, today we receive data from more than 185 countries. In 2008, we expanded our reach throughout the world by establishing STR Global Limited in the United Kingdom. Shortly after, we opened the STR Analytics division in 2009 to provide our clients with greater detail and insight to our data. Then in 2014, the Sector Analysis division was formed to expand STR’s presence to additional market sectors.

As we look ahead to the next chapter, we are excited to announce that STR, STR Global and STR Analytics are now united as a single global brand: STR.

More than a brand, STR is the name that unites our companies across the world. It stays true to our shared heritage and upholds the expert level of service and first-rate products our clients have come to expect from us, in the hospitality sector and beyond.

Changes to our corporate brand are underway and will continue over the coming months.

Although many changes to the way STR looks will take place, our commitments as a company will remain the same to each and every one of our customers and partners. We will continue to bring actionable performance data and insightful analysis that will help you identify opportunities and make sound business decisions. Additionally, we will apply our experience to advance performance across other industries.

As we embark on the next 30 years of our history, we look forward to continuing our working relationship with you and reaching new heights together.