Dual leadership structure: LPS wins Christian Gerlich as CIO

Munich, January 22, 2020 Loyalty Partner Solutions (LPS), the specialist for loyalty management technology and services, has secured a second executive officer: in addition to
Alexander Glueck, the executive board of LPS has been expanded to include Christian Gerlich as Chief Information Officer (CIO), who will further drive international growth and bring additional digital expertise to the company. From 2000 to 2011, Christian Gerlich was responsible for developing the software solution for PAYBACK Germany and then later for building the global PAYBACK IT platform. He is now returning to the LP Group which has been part of American Express since 2011.

LPS convinces Deutsche Bahn again and wins European tender

18.09.2018 - Munich

LPS to remain general contractor for CRM, loyalty and card management up to the next seven years

Munich, 9/18/2018. Following a European competitive bidding process, DB Fernverkehr AG has renewed the contract with Loyalty Partner Solutions (LPS) for up to seven years. LPS came out on top against strong international competition and remains responsible for the operation of the CRM system behind the BahnCard and BahnBonus programs.

China Southern Airline takes off with LPS Software

China South Airlines’ (CSA’s) frequent flyer program, Sky Pearl, now provides a more personalized and value-driven experience to its customers thanks to its recently launched state-of-the-art loyalty software from Loyalty Partner Solutions (LPS). The implementation was led by DXC Technology (NYSE: DXC), the world’s leading independent, end-to-end IT services company.

Loyalty Partner Solutions announces partnership with LOC-Place

20.06.2017 - MÜNCHEN

Experience and test live the digitization of a bricks-and-mortar retail environment in Europe's biggest outlet center.

Loyalty Partner Solutions (LPS), a sister of PAYBACK GmbH and subsidiary of American Express, is the new partner of LOC-Place, the well-known knowledge and innovation center for location technology and service. Since 2014 LOC-Place GmbH has operated one of the biggest live installations for retail innovation. Here customers and partners can experience LBS solutions live, now also including PROXIMITY.

More relevance for retail customers with location-based marketing

16.05.2017 - MÜNCHEN

Only apps that add individual value will enjoy lasting success

Until recently there was only one topic around when it came to "mobile" and that was apps. The latest Adobe Digital Insights Report shows that global user numbers are flat, however. In the US they are down by 28 per cent. Smartphone use is increasing fast, by contrast: the number of online visits per smartphone has increased by 156 per cent in Europe since 2014.

IT and cloud expert CANCOM complements LPS service portfolio

25.04.2017 - MÜNCHEN

Loyalty Partner Solutions (LPS), a sister company of PAYBACK GmbH and a subsidiary of American Express, has entered into a strategic partnership with CANCOM with immediate effect. By doing so, LPS is gaining one of the leading providers of IT infrastructure and IT services as a cooperation partner for its location-based services (LBS) product PROXIMITY.

New solution "PROXIMITY": Scalable location marketing with know-how

14.03.2017 - MÜNCHEN

LOYALTY PARTNER SOLUTIONS and PAYBACK have presented a joint LBS solution. Its name: PROXIMITY. It combines the know-how of the two partners and makes it available to third parties as a white-label solution. In this interview David Glantz from LOYALTY PARTNER SOLUTIONS and Carsten Szameitat, Chair of the Location-Based Marketing Association, explain the market prospects for the new solution.

Location-based services product PROXIMITY receives its first award

24.02.2017 - MUNICH, LONDON

Loyalty Partner Solutions (LPS) was voted Supplier of the Year for its new PROXIMITY product at the renowned aviation industry conference Loyalty 2017 in London. PROXIMITY uses location-based services (LBS) and combines difference localization technologies in a single product. It enables companies to use the most appropriate channel to send their customers information and offers that are relevant to their location at any given time.

"We are delighted with this award for our still young product. PROXIMITY opens up an additional and completely new marketing dimension, which can give users the greatest added value in their current situation. So we enable a completely new intimacy between provider and consumer", says Alexander Glück, CEO of LPS. PROXIMITY was successfully launched a week ago at the LOCA Conference in Munich.

Location-based services open up new marketing opportunities for the aviation industry

07.02.2017 - München

Experts from Loyalty Partner Solutions at Loyalty 2017 to illustrate how
location-based services can be used profitably in the aviation industry. In a presentation entitled "Using Location-based Solutions to Drive Loyalty Program Engagement and Ancillary Revenue" the loyalty professionals will show how the use of LBS technologies in communications can have a positive impact on customer behavior. This is illustrated using PROXIMITY, the new location-based services solution from LPS.

Loyalty Partner Solutions will launch a new location-based services solution called "PROXIMITY"

31.01.2017 - München

Loyalty Partner Solutions, a sister company of PAYBACK, will launch its new location-based services (LBS) solution called PROXIMITY at the LOCA Conference in Munich (15-16 February). PAYBACK has successfully tested LBS use cases in initial pilot campaigns with retail and industry partners. Now LPS and PAYBACK are jointly offering an enhanced solution outside the PAYBACK alliance in the form of the white-label product PROXIMITY.

PROXIMITY: The new LBS solution for more relevance in marketing

16.01.2017

Joint product launch by LOYALTY PARTNER SOLUTIONS and PAYBACK at the LOCA Conference. The name: PROXIMITY. Alexander Glueck, CEO of Loyalty Partner Solutions, explains in the interview what the solution can do.

Marktech Advisor, Buidling Blocks Interview Series: Klaus Kohler, Head of Sales and Business Development

17.08.2016

Read what Klaus Kohler thinks about the benefits of implementing new marketing technologies to get better customer insights and shape a unique experience along the whole journey of customer touchpoints.
Read the whole interview: http://goo.gl/cg6xCD

Loyalty Partner Solutions (LPS) today announced that it won a tender issued by China Southern Airlines (CSA) to provide a new IT platform for the CSA frequent flyer program Sky Pearl. Hewlett Packard Enterprise (HPE) and LPS, who partnered to win the contract, have already started working to integrate the loyalty software from LPS into CSA's system environment and make customer-specific adjustments.

Loyalty Partner is Germany's Top Employer for 2016

20.02.2016 - Munich

This year, Loyalty Partner GmbH was awarded the independent seal of quality "Germany's Top Employer". This is the tenth time in a row that the holding company, part of American Express, has garnered the coveted title through its companies PAYBACK, Emnos and Loyalty Partner Solutions (LPS). Loyalty Partner employs a workforce of around 1,000 at its headquarters in Munich and at subsidiaries in the US, India, Mexico, France, Poland, Spain, Italy and Great Britain. The independent Top Employers Institute lauded the company's excellent HR strategy and practices.