National Australia Bank uses web conferencing in new green strategy

Monday, June 7 2010

Web conferencing technology and a new energy efficient plant have allowed the National Australia Bank to save millions of dollars and save more than 20,000 tons of carbon emissions, according to CIO.com.

Last month the bank said the growth of web conferencing had allowed the company to cut its travel expenses by 40 percent. The bank told CIO.com that in its first 18 months, its web conferencing technology was used for more than 6,000 live meetings. Bank officials have seen their most positive web conferencing results from employees working in rural areas - cutting their travel amounts by more than 50 percent.

Money Magazine recently named NAB the Socially Responsible Bank of the Year.

The growth of web conferencing is also related to the continuing rise in air travel costs. In addition to new airline fees and charges, the International Air Transport Association says that it expects the average airline fare to rise 4.5 percent in 2010 - higher than the 2-3 percent increase predicted by Marketwatch analysts.