Newsletter

Savannah Morning News announces reorganization

Changes in the organization of the Savannah Morning News and savannahnow.com were announced today to accelerate the company’s progress toward the digital future.

Publisher Michael C. Traynor said the changes are designed to grow audience and sales while making the newspaper’s infrastructure more efficient.

Traynor said it’s clear the company can’t progress fast enough in the digital space if it keeps trying to do everything it’s done in the past.

“We need to move our attention away from activities that bring small returns and put ourselves in a position to invest in activities that can produce greater growth,” he said.

The changes and resulting reorganization will result in a reduction in staff, Traynor said, and a severance package will be offered to all employees affected by the reduction.

The first half of 2011 has been difficult for advertising, he said, but circulation and commercial printing revenues have exceededexpectations.

Plus, Traynor said, the company is making significant progress with its overall paid print circulation and digital audiences with new digital and print initiatives to be announced in the next few weeks.