The second key appointment sees George Corbin, previously senior vice president of digital at Marriott International, join Mars as its new chief digital demand officer.

Dadlani will will be responsible for leading Mars’ global digital demand transformation and will help better integrate its e-commerce and digital businesses.

Mars chief executive and president, Grant Reid, said: “Digital is changing the way our consumers and customers experience our products and services. New expectations, competition, distribution channels and opportunities present themselves every day. As we use digital capability to transform our business, we’re delighted that Sandeep Dadlani and George Corbin will bring their depth of expertise in this area.”