Christmas is a highly anticipated holiday, it is actually the season to be jolly right? Everywhere you go you find that everyone has decorated their houses with fun and happy Christmas ornaments. Many of us also cannot wait for the moment to post those decorations on our Social Network page in order for our friends, followers etc. to see, like, comment, or even share.

We all like positive feedback, especially now during the holiday season, you have the chance to send your wishes to a friend you probably never even have met to the other side of the world, and to get to even know how they celebrate their Christmas over at that country.

If we go back, let’s say thirty-years ago, we really would not have the opportunity to communicate with other people to wish them let’s say a simple merry Christmas, or even your relatives that might live in a different country, you would have to wait for the postal service to deliver you the pictures and letter that they have send you of how they have decorated their house for this year’s Christmas.

Social here Social there social everywhere! Everyone is trying to get their business on a Social Media network to engage with their public. Well most companies today, whether they are global corporations all the way to a small business in your town or neighborhood, engage in the Social Network sphere. Now you might ask yourselves, why should I have a Social network for my business, it is working just fine without it. Good point, but how will people recognize your brand? How will you expand further? Here are some benefits that you might have using a Social Network site:

Well they do say that mistakes are only human, but it is a good practice to try not to repeat the same mistakes over and over. Many people tend to make the same mistakes without actually knowing that what they are doing is wrong in the first place. You might have found yourself in the same spot, no worries though that is the reason we are here, and besides the best lessons in life are learned through trial and error. On the other hand though, your business is depending a lot on its Social Media campaign and in this high competitive market that we are now a days there is no room for error. Mistakes in the Social Media sphere can create problems to your business, remember, you are constantly exposed to your public, your competitors, and your potential public.

Social Media has changed the way we used to traditionally promote and advertise our business, in a few words it is a different ball game that we are in now, and if we want to survive as well as our business we need to put our game faces on and play this game like professionals. Now every job, needs a particular set of skills, such as the constructor needs his hammer, so does the marketer needs the Social Media tool. What could this bring to your business? Actually research has found that that 86% of marketers have stated that Social Media is important for their business, and 89% stated that increased exposure was the number one benefit of Social Media marketing.

Yes, Content is still the King and, apparently there’s no need to appoint a heir apparent to this. Content is what will make you stand out of the rest of the blogs and sites and will establish you as a thought leader. Great content will get shared, appreciated, quoted and cited and will be useful to your community.

How exactly you can achieve that? Here’s a 3-step guide:

1. Create A Content Plan.

It’s not as difficult as it seems. You can write down 4-5 subject you would like to cover and spread them over a generous amount of time. Then, find some important dates that have significant value for your industry and fill them with time-relevant content. Then, make sure you always follow the latest news of your industry and stay up to date with every new trend. This way, ideas for content will constantly pop up and content will flow. Update regularly, so you always stay in touch with what you have to write and make adjustments wherever needed. A simple, but thorough content plan should include:

A brief title

Some rough notes that act as guiding lines for elaboration

Keywords, and

Goal

2. The Obvious - Start Writing

Don’t worry about the structure. A tip I give everyone is that the more insights one gains into the industry, the easier it is to shape an opinion. Use your knowledge as a foundation and start writing your opinion. Be firm, but not absolute – it’s good to leave room for doubt, as it will encourage your audience to share their opinion. This way, you will receive feedback which can then be molded into your initial thought. Make sure you have valid justification for everything you write. Revisit your content to check whether it is aligned with the important points of your plan and then you are ready to publish.

3. Seed

It’s important you publish your content to your blog, but it’s equally important to spread the word through social media as well. Write an introductory line, that will make your audience want to click and read more and keep a close eye on the click-through rates and the levels of engagement your work receives. Encourage your audience to share their comments and thoughts on your article.

4. An extra step

Community feedback is arguably the most valuable index that provides a clear view on what we do well and what not. Your audience’s opinions and comments are your guiding light and will help you improve. Appreciate them for their comment, collect their feedback and here you have material for your next awesome content.