mobile monetization and location-based services (lbs)

Crowd-sourced navigation app Waze is launching its own ad platform, allowing advertisers to insert ads that users can see on their maps and search results when they navigate to their destination… Read more »

Location-based advertising holds a lot of potential to boost mobile monetization by offering more relevant and contextual ads. JiWire is trying boost location-based ads with Location Graph, which combines place data… Read more »