David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Mobile Site Builders Get Boosted With Bango

Bango introduced the Bango Boosted web services API meant to enable mobile site builders to deliver Bango features to their customers' sites. mobiSiteGalore from Akmin Technologies is a site building tool designed to integrate with the Bango Boosted APIs and add Bango functionality to its core product. The services will also be available to users of site.mobi, the dotMobi site-building tool powered by mobiSiteGalore. Bango Boosted automatically activates entry level Bango functionality for any mobile website. The website owner can add more functionality when they are ready. In addition to adding a wide range of features, mobile site building providers using Bango Boosted have the potential to share usage and upgrade revenues with Bango as their customers expand their presence on the mobile web.