da spicy meatball

client: Fox Restaurant Concepts

produced at: LaneTerralever

project description

FoxRC offers many different concepts under one roof. The brand represents 15+ unique restaurant concepts with locations throughout the US. Each concept has its own distinct menu, personality, decor and brand. The challenge was to keep each concept original, yet united under FoxRC. The brand’s creative strategy focused on digital campaigns, where each restaurant’s identity was developed through social media and email marketing. In fact, our mother’s day email was featured as the “Effective Email Campaigns From Restaurant Brands” alongside the likes of Ruby Tuesday & Qdoba.