Bad customer service is one of the reasons why customers switch to competitors. It often begins the moment they pick up the phone to report a service issue, only to end up getting frustrated with your phone system. Your on-hold message may seem inconsequential, but it can play a big role in your customer’s dissatisfaction.

A lot goes into upgrading your phone system, and in cases where a traditional PBX system is being replaced by an off-site VoIP solution, there are many details to consider. One aspect often overlooked is the way hold music and messaging are set up; but this is something that needs to be taken quite seriously.