How To Run Social Giveaway Campaigns In Collaboration With Influencers

Of All the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social following and engagement by making social actions such as “follow,” “like” and “comment” prerequisites for entering the sweepstakes. This is in addition to the obvious benefits of awareness and affinity brands gain from highly-creative influencer content.

On the influencer side, although they will also often see engagement spikes, the most valuable thing to them is that they get to reward their fans through product giveaways. Social media celebrities know that their followers are their biggest assets. So no matter how popular they’ve become, they still take time to read fans’ comments, answer questions, and respond to content suggestions. Sophisticated influencers also commonly host giveaways on their own budget to show appreciation to followers or to celebrate important occasions such as hitting the one million follower mark.

So how can you take advantage of this win-win situation? Running a giveaway campaign can be as simple as asking people to enter their emails, randomly selecting a winner and shipping out gifts. But choosing the best platforms, crafting effective entry rules, and tying in the right content or events are important questions for you to consider if you want to maximize return on investment. Below are several examples of influencer-driven social media giveaways to get you started.

1. Have Influencers Post A Link To Your Giveaway Page

Having influencers post links to your giveaway page is the most straightforward way to have full control of the sweepstakes process and drive traffic to your website. This approach is fairly simple, but you can spruce things up by developing a theme for your giveaway campaign and commissioning influencers to create unique content around that. Check out the example below, where Marriott Hotels collaborated with Viner Matt Cutshall in giving away 1,000 free overnight stays.

2. Have Fans Follow And Comment With A Hashtag

Asking influencers’ fans to follow your social media accounts and comment on your posts with branded hashtags is also a common practice. The great thing about hashtags is that you can tally up everything just by opening the hashtag stream, where you can easily track who has participated and how their posts perform. The trick here is to make what to comment on interesting and decide on a hashtag that entices audiences.

3. Have Influencers Ask Their Followers To Tag Friends

Going a step further than just following and commenting, brands can also ask influencers’ followers to tag their social media friends in order to be entered into the giveaway contest. The benefit of this tactic is obvious — brands not only get to tap the huge audience base of the influencer but also their audience’s followers, resulting in a multiplying effect of online word of mouth. Check out the example below.

4. Upload User Generated Content With Tags And Hashtags

Some people might find blatantly “soliciting” follows and comments cheesy, so an alternative is to ask influencers’ followers to upload their own content using branded hashtags. This works particularly well for fashion brands, whose target audience tends to fall into the expressive type — people who seek popularity, recognition, and spotlight. And when they post their own branded pictures, their followers will get exposed to your brand and your campaign as well. Check out the example below.

5. Reveal Giveaway Details On Snapchat

The ephemeral app also gives brands a golden opportunity to heighten the timeliness of their giveaway campaigns. In the example below, influencer Christian Delgrosso teased his fans that he would be revealing the details of a giveaway on Snapchat. Compared to a Twitter or Instagram announcement, a Snapchat unveil gives fans a sense of suspense and somehow makes participation urgent — you can’t trace it back once you miss it! More importantly, while an Instagram post or Tweet is embedded in a stream of social feeds, a Snapchat post jumps right in your face and captures your full attention.

Last but not least, it’s very important for brands to promote their giveaway campaigns across different social platforms so that they can target the widest audience possible. Influencers are generally multi-platform themselves and are adept at creating messages tailored to the style and tonality of various social networks. Check out the example below where influencer Julie Lee distributed a giveaway campaign on her blog, Twitter, and Instagram.

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Open Influence, the leader in social influencer marketing, is looking for an individual contributor to join our high performing sales team. The primary responsibility is to drive and grow new business revenue from brands and their agencies. The ideal candidate is a charismatic seller with a track record of acquiring and managing new accounts, creating unique and valuable partnership proposals, and executing plans that meet/exceed partner expectations. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client-facing sales role requiring deep industry expertise and a proven ability for closing advertising deals.

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· Team player with exceptional presentation and communication skills, and an ability to help partners understand the unique value of Open Influence, and persuade them to tap into the power of our platform

· Fluency in digital media with a strong understanding of social media platforms

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· Track record working with large brands and media agencies, including developing and selling creative ideas to senior decision makers

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About us

It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.

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Open Influence, the leader in social influencer marketing, is looking for an Account Coordinator to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element
back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Coordinator is responsible for delivering superior influencer communication for each Open Influence client, working with the Account Management team. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AC will liaison between internal sales, account managers and influencers to manage expectations and ensure deadlines are met. The AC will collaborate with Account Managers on large strategic accounts from execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong communication and social media skills. You will be a part of a high caliber team in an industry that is
experiencing rapid and dramatic growth. This is a high velocity and fast-paced role requiring industry expertise and a proven ability for planning and managing marketing campaigns.

• Bachelor’s degree from an accredited college or university
• Minimum 1-2 years of experience as planner or account manager is preferred
• Must include a thorough understanding of Instagram, Facebook, YouTube, Snapchat, Twitter, Blogs
• Must have experience working with Keynote/PowerPoint
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Should be excited about social strategy and have a passion for bloggers/influencers
• Must be extremely detail oriented
• Have a fun and positive working attitude!

Open Influence, the leader in social influencer marketing, is looking for an Account Manager to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Manager is responsible for delivering superior client service for each Open Influence client. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AM will liaison between internal sales and influencers to manage expectations and ensure deadlines are met. The AM will collaborate with
Account Executives on large strategic accounts from proposal to execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client facing role requiring deep industry expertise and a proven ability for
executing large advertising deals.

Role & Responsibilities:

• Work closely with cross-functional teams to ensure successful campaign execution
• Responsible for pre-sale planning and post-sale execution
• Serving as the liaison between sales, creative, and talent for campaign execution
• Analyzing campaigns and communicating with agency and client teams to optimize performance
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• Develop streamlined processes using creative problem-solving tactics for unique campaign opportunities
• Act as an internal advocate for your clients by providing strategic market feedback and participating in product development with the Open Influence team
• Collaborating with Account Executives on RFP responses and deliverables
• Working with Finance team to ensure proper billing to talent

Requirements:

• Bachelor’s degree from an accredited college or university
• Minimum 2-3 years of experience as planner or account manager is preferred
• Experience in building and optimizing digital media plans
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Must be extremely detail oriented