About

Hi there, I’m Alexandra March, a digital and social strategist, writer, editor and photographer in New York City.

I’m deeply invested in figuring out how to produce quality journalism that answers questions, meets readers’ needs and solves complex problems — while also creating accessible content that can be consumed across platforms and products with a truly remarkable user experience.

As Newsletter Editor for The New York Times, Opinion, I spend a lot of time thinking about how email should fit into the vast moving parts of media organizations and how it can be used as a tool to connect with readers in a more 1:1 way.

Most recently, I was running newsletter strategy and focusing on audience distribution and optimization at HuffPost. For more on the niche newsletter experiences I created there, check out this Neiman Lab story (featuring a deck with examples and the recipe for success).

Prior to that, I worked at Micas the Editorial Director of Audience Engagement, where I shaped newsletters, wrote breaking news push notifications, penned snarky copy for messaging bots, drove editorial product growth strategy, managed editorial partnerships and led an innovative team.

While email has been around for years, newsletter editors are a fairly new phenomenon in media. I first dipped my toe into the email space when I worked at the nonprofit Community Solutions, which works to end homelessness and solve seemingly intractable problems. There, I wore a number of hats including social media strategist, project manager, event planner, blogger and — you guessed it, newsletter producer — all in the name of systems change.

But that’s all far from where my love for news and editorial products began. I kickstarted my media career as a reporter at the New Haven Register, Connecticut’s second largest newspaper. I covered the towns of Madison, Westbrook and Branford before becoming the New Haven reporter. While there, I was chosen as a fellow for the competitive New England Newspaper and Press Association’s Freedom of Information/ Investigative Reporting Program, and as a panelist the following year. I was also part of the reporting team that received the Society of Professional Journalists award for coverage of Hurricane Irene. (I transformed my apartment into the newsroom during that storm.)

When I’m not reading or thinking about the news, I spend my time baking, undertaking DIY projects, running and sampling craft beer.