Find of the Week: Fake Natoo

Fake Natoo is a brand from mainland China. In an industry where imports from China are all pervasive, original designs and designers are yet to make their mark in the global market. Fake Natoo, is one such brand, not just designing an intriguing and well designed collection, but also combining sustainability. Na Zhang, a Beijing native from Canada, the designer behind Fake Natoo, works with discarded clothing and textile donations, to create greater value from unwanted materials. (Sass Brown)

Visit EcoFashionTalk to get a full overview of Fake Natoo. For more information, visit Fake Natoo’s site.

Fashion is global.
Across all seven
continents people
create, innovate, share,
swap and reappropriate
clothing every day to
suit their style, to
express their personal or
cultural identity. By
being aware of the
world around us, we
become aware of the
opportunities that exist
to identify or
differentiate our own
lives. By being part of
the global fashion
village, our own choices
inform others.

Every issue focuses on
each of the continents,
exploring the lives of
those who live and
work in each area.
See.7 magazine distills
this concept into words
and images through the
eyes of photographers,
stylists, art directors,
artists and writers from
around the world.
See more.