We started using the iPad Pro last year, shortly after it was released. We wanted to use this new device the moment it was available, but had to wait one (long, agonizing) week until we could get our hands on it, and then another four (longer, more agonizing) weeks until a Pencil found its way to us. Since then, we’ve used the iPad Pro almost daily. Clients and friends ask the same question in one way or another: What is the iPad Pro good for? Or for our English-degreed counterparts: For what is the iPad Pro good?

First and foremost, the iPad Pro is good for looking at things. It’s big. Very big. With a 12.9” (diagonal) screen, the screen real estate feels as endless as the lingering snow after Boulder’s last snowstorm. The graphics are sharp, photos and videos look clean and precise due to the retina display, and gaming apps seem more fun to play on the expanded screen size.

Better movies and gaming might not be enough to compel purchase, but we think the larger screen size offers benefits to two audiences in particular: the creative community and business users. For creatives, the additional real estate provides the opportunity to express ideas more fully on a larger canvas. Read More

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