Thursday, February 13, 2014

Today adidas launches Springblade in the Philippines, the first running shoe with individually tuned blades engineered to help propel runners forward with one of the most effective energy returns in the industry.

Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet.

“Springblade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at adidas. “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.”

Carnes continued, “Every aspect of Springblade is engineered to reflect extensive athlete insights to help make them better. For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.”

Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.

“adidas is continuing to develop new innovations based on what athletes not only need but demand,” said Mikal Peveto, director of running at adidas America. “We know we have something special with BOOST cushioning introduced earlier this year and we’re confident Springblade will set us apart from the competition once again.”

Peveto continued, “Six years in the making, Springblade provides one of the highest energy returns in the industry.”

aIT (adidas Innovation Team) tested hundreds of materials to ensure each spring produced maximum energy efficiency with every step and conducted rigorous ballistics tests to maintain long-lasting durability. For top performance in all environments, Springblade is seven times more temperature resistant than shoes with adidas’ standard EVA cushioning.

Springblade is available for Php 8995 on February at adidas Bonifacio High Street, Mall of Asia and Planet Sports Power Plant (Rockwell).

adidas running innovates high performance footwear and apparel with easy to understand benefits to help athletes of every level get faster and better for their sport. For more information visit facebook.com/adidasPH.

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Manila, Philippines

In his quest of surpassing a friend's personal best, he followed his mum's advise (a sprinter back in the day) and adopted natural/minimalist running as his weapon of choice. His passion for running has led his feet to international marathon events.

A firm believer that nutrition is as important as your tempo runs on Thursday nights and that you have to develop mental toughness in order to finish a full marathon. His no-nonsense, no sugar-coating writing style has gotten him into some trouble and his blog was born out of a desire to help others better themselves

This website features a cross section of a variety of subject mainly on minimalist and barefoot running. And my take on the running craze in the Philippines. Feedback is always welcome, so feel free to contact me anytime at barefootdaves(at)yahoo(dot)com