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Hi I just came in to read your great article. This problem has been bothering me for so long. I run this website at www.CarpoolKing.com. It currently supports 8 regions in the world with the vision of expansion in the future. The contents of different countries are mostly similar with slight region-specific customization contents. The biggest difference is when you use geographical data then they're all different. I chose to use sub-folders for countries rather than using a session variable hoping to establish local presence so for example

www.carpoolking.com/au/en/ for Australia

www.carpoolking.com/nz/en/ for New Zealand

Do you think this is the correct layout or should I be pursuing TLDs? Also how do I take care of the duplicate content issue?