Each piece of jewelry has a story, and it is up to iNET copywriters to share those stories with Powers Jewelry customers.

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iNET developed a custom website for Powers Jewelry in order to show off their latest engagement rings and wedding bands right on the home page. Visitors have a chance to see their newest pieces without a single extra click.

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The radio ads iNET produces for Powers Jewelry will help remind you when Valentine's Day is coming up. You're on your own for remembering your anniversary, though!

Click the links above to learn all about the unparalleled web marketing services that iNET provided Powers Jewelry

Powers Jewelry

Powers Jewelry is a full service Milwaukee jewelry store and design company specializing in jewelry repair, engagement rings, antique jewelry and more. Founded in 1976 by Richard Powers, Powers Jewelry is Milwaukee’s number one, family-owned jewelry store for genuine, high-quality jewelry. They employ a team of expert local jewelers and diamond graders, and they also pay top value for loose stones and used jewelry. Powers Jewelry first came to iNET Web in the Spring of 2009.

Website Dilemmas

Powers Jewelry needed a profit generating website able to show off their impressive inventory of high-end jewelry, attract local customers, and bring in more leads overall. In addition, it was also essential to showcase their other jewelry related services, such as jewelry repair and custom designs, too. They needed a design that was visually pleasing, user friendly, and easy to navigate for users of all ages.

Technology Implemented

Outcome

iNET’s team of professional web developers and content specialists created a website that provides a perfect balance between aesthetic appeal, ease of navigation, and product display. We would later go on to make their website even better when Powers Jewelry converted to our new Genesis content management system.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.