How You Can Build Your Brand On Instagram

We highly recommend watching this video if you are keen to learn how you can build your brand on Instagram.

In this video I talk with Chalene Johnson and she shares her tips on how to grow your brand on Instagram in 2017. What some of the new trends and features that you need to know about are, and how to avoid the biggest mistakes that she sees most people make on Instagram.

If you're just meeting Chalene for the first time, she actually is a fitness celebrity, New York Times bestselling author, but also really helps people build their brand with social media but specifically Instagram. She has an academy on Instagram, multiple different accounts.

What exactly are some of the things that you've been doing on Instagram. Well, I think that in general people can be very distracted by social media and Instagram is one of the ways that people can figure out how to kind of entertain each of their love interests and divide those and build them simultaneously which I think we'll talk about. But I just love Instagram because it's so visual and it's quick and people's attention spans are very short and it speaks to a short attention span. - And I think one of the things when it comes to Instagram is actually not just your account but on Instagram you've built influence over multiple accounts. - Yes. - And so we'll get to that in just a bit but she has lots of great tips.

You mentioned kind of why Instagram, but what are the opportunities? The skeptic might ask, "Can Instagram "actually build my business and build my brand?" - 100% and why I like Instagram especially for people who are trying to build a brand is often times we're uncomfortable with being the face of the brand, you know. Maybe we think we're not smart enough, we're not good-looking enough, not fit enough, whatever it is that we're not enough of. What's great about Instagram is it's very visual and I think people miss the fact that it's so much like Pinterest.

When you go to start your own Pinterest page or you search on Pinterest, you're not necessarily looking for an individual, you're looking for inspiration, motivation, something that teaches you something, something you can copy, something that visually inspires you and if we start thinking of Instagram in those terms you don't feel as much pressure to be the face of it, which is why it's one of the things that I teach is how to create a feature account.

Well, and that's a step right there because that's kind of a huge deal when it comes to Instagram. What is a feature account? - Well, let's use Sean as an example. So, Sean loves gadgets and gear and technology and that's of interest to him. He's also very passionate about his faith and he's also a really gnarly snowboarder. So sometimes we think to ourselves, "So, what content do I put out there?" You know, "Do I stick with one theme? "Does it make sense...

We highly recommend watching this video if you are keen to learn how you can build your brand on Instagram. In this video I talk with Chalene Johnson and she shares her tips on how to grow your brand on Instagram in 2017. What some of the new trends and features that you need to know about are, and how to avoid the biggest mistakes that she sees most people make on Instagram. If you're just meeting Ch...