David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Content Creation

Adobe announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite, offering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities, and media companies can repurpose existing content, empowering marketers, and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

Data Conversion Laboratory (DCL), an industry provider in organizing and converting content into digital formats, announced the start of the second phase of the Scopus Cited References Expansion Program. To date, DCL has converted and enriched 3.7 million Elsevier, American Physical Society (APS), and Springer articles with more than 80 million cited references. The second phase of the project is focused on converting millions of records from more of the world's peer-reviewed journal publishers such as the Institute of Physics (IOP) and Wiley-Blackwell.

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Canto launched the Adobe InDesign Plug-In for its Flight ACE (Asset Collaboration and Engagement) platform. The InDesign Plug-In will extend the creative workflow capabilities of Flight by enabling users to drag-and-drop files from Flight into InDesign to create linked assets.

Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.

Altova announced the availability of Version 2015 Release 4 (v2015r4) of its Altova MissionKit desktop developer tools and line of server software products. This release provides new functionality to increase validation speeds for XML and XBRL, adds frequently requested functionality for EDGAR filing validation, provides support for SQLite databases and the TRADACOMS EDI format, and much more.

Adobe announced the 2015 release of Adobe Technical Communication Suite, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. The latest version of the end-to-end content development toolkit, streamlines the creation of standards-compliant, bidirectional technical content for global audiences.

After a period of relentless hype, clarity is emerging on use cases for Big Data, and the toolsets are also showing signs of maturity. Digital media publishers may have been slow to join the Big Data party, but it is not too late. This article provides a quick overview of the Big Data tools for publishers, and the focus here is not on internal business intelligence use cases, but on the content-creation side of the business.

On the morning I wrote this, I used 10: email, Evernote, GitHub, Slack, Google Docs, InDesign, text messaging, Basecamp, Excel, and (gulp!) Word. I use these tools interchangeably under the guise of organization. However, if I track back to my digital production schedule 10 years ago, InDesign, Excel, Word, and email were my only writing/communication tools. Even though the technology is streamlined, I'm using twice as many tools to accomplish the same core tasks that I did 10 years ago.

Journalists have long relied on numbers to support narratives. Some in the field have even been doing deep dives into the data to find the stories buried inside-that's not new. But fresh interest, new data sources, and cheaper tools are mainstreaming what was once an advanced and specialized area of the newsroom. Today, even more reporters are translating columns and rows of information into compelling text and impactful visuals.

The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,

SDL introduced its Digital Experience Accelerator, a new component of SDL's Customer Experience Cloud. SDL's Digital Experience Accelerator is designed to reduce website implementation time from weeks to days, reducing operating costs. It can be used right out-of-the-box or customized to meet specific customer needs. Additionally, the open-source based Digital Experience Accelerator can be extended with other capabilities by both SDL partners.

Syncro Soft, the developer of the Oxygen XML suite of products, announced the immediate availability of version 17.0 of its Oxygen XML Editor, Oxygen XML Author, and Oxygen XML Developer products containing a comprehensive set of tools supporting all the XML-related technologies.

Incentive, a provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced at the Collision conference in Las Vegas, Nev. that it raised $1.7 million in a seed funding round. Led by a group of institutional and private investors, this round brings Incentive's total funding to date to $3.5 million.

Incentive, a provider of a socially-powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced it has added one-click integration with Dropbox. The new integration provides secure access to all Dropbox folders within Incentive, enabling users of the file sharing application to search for, discuss, comment, share and collaborate on files across both internal and external groups.

Content is at the heart of every business. We spend a lot of time talking about content strategy, but very little talking about the reality of creating and managing it. When you have content being created by different people, at multiple locations chaos can ensue. Throw freelancers into the mix, and the picture gets even more confusing. A solid strategy must be in place for tracking assignments, billings, draft work, hours, and final product.

ThingLink announced its interactive images and videos are now supported on WordPress.com. When users paste a ThingLink URL into the WP editor, WordPress.com automatically converts the link into an interactive media unit. ThingLink is also supported for WordPress.org users.

The third annual "Following the Trends -Is Your Content Ready" survey found content developers have increased the range of tools they use to deliver technical content, and while they recognize the need to manage digital content across platforms and outputs, they struggle with resource constraints in meeting customer demands. The survey was jointly conducted by Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM).

Each year, SAE organizes about 27 international meetings, serving those three sectors related to the mobility industries, Fadik says; from those events, nearly 3,000 technical papers and journal articles are produced. "So that's really kind of where our whole scenario started," she says. "What we needed to do was to publish the documents in a consistent format. Print still is very important to our customers, so we still have to maintain that print product; so when we looked at the challenges we were facing, that led us down this path."

eClerx, a specialist Knowledge and Business Process Outsourcing (KPO/BPO) company, announced the acquisition of CLX Europe, a media content creation, and delivery solution company with over 40 years of experience working with retailers, publishers and luxury brands, for a total purchase consideration of up to EUR 25 million.

HighWire Press, Inc., a technology platform and strategic partner to scholarly publishers and societies, announced the launch of its latest product, Stackly (Stackly.org), a web-based toolset for content collection, organization, storage, and peer-to-peer collaboration. Stackly integrates into publication sites, offering publishers a proactive way to promote content and engage with the research community. Stackly enables readers to build article collections without leaving a publication site.

Weebly, a service that lets anyone create a website, announced Weebly for Hosts, a solution designed for web hosts and domain registrars that allows them to provide an intuitive site creation service and complete ecommerce platform to their customer base. Weebly for Hosts puts Weebly's site creation service in the hands of hosts and registrars, allowing them to expand their service offerings to attract and retain a broader set of customers looking to establish a presence online.

BP Logix, a provider of BPM solutions for rapid workflow app development, announced plans to launch Process Director 4.0. This new version of the flagship product brings together advances in governance, development methodology, and goal orientation, giving organizations more control, more capabilities, and a smoother user experience than ever before. Process Director 4.0, in both on-premise and Cloud versions, will be available in the fall.