Tag Archives: Super Bowl

BUSINESS BASICS Camden Smith DREAMFly Marketing This column focuses on creating a buzz using the marketing tactic, advertising. While press releases and article writing create some media buzz, organic promotion is easy if publicity is connected to advertising. Ways to Create Advertising Buzz Marketing research has shown that to create positive marketing buzz advertisers must connect with consumers and stir positive emotions. Buzz comes as a result of hitting a consumer’s sweet spot, meaning a topic they love to talk about and share with others by turning an ad campaign into a viral buzz online. Use humor or controversy to ... Read More »

BUSINESS BASICS Camden Smith DREAMFly Marketing Too often companies are weary of being different and yet when seeking marketing advice, the first request managers make is to set the company apart from the competition. Leaders must decide what they want. Being unique often means taking a risk in advertising, whereas being safe may mean simply redundantly promoting a business through traditional branding. I endorse taking a chance, but make sure that chance is well researched. Recently, listening to the radio I heard an ad for a church attempting to connect with young audiences in need of entertainment-styled sermons, but it ... Read More »