George McLarty Joins Aware as VP of Research & Development

George McLarty, Aware Products Vice President of Research & Development.

Aware Products, a developer and manufacturer of hair care, bath and body and skin care products, announced recently the addition of George McLarty as Vice President of Research & Development. In this role, McLarty will bring added depth and breadth to an Aware team recognized for superior product development, innovation and best in class operations and customer service.

Mr. McLarty has extensive experience across the cosmetics and personal care industry, including all aspects of the research, development and manufacturing process. Through nearly four decades in the business, he has overseen R&D, quality assurance and manufacturing for skin, hair and body care products for some of the leading companies in the world, including brands distributed across all retail platforms: mass, masstige, specialty and prestige. In addition to contract manufacturing, he has held staff R&D positions with Elizabeth Arden, Revlon and Procter & Gamble.

At Aware, McLarty will provide leadership in relation to customer-focused innovation, taking customers’ ideas and bringing innovation to them with new technologies and new ingredients. To fulfill this mission, he and his team will be looking beyond traditional beauty to seek out disruptive technologies and ingredient stories from other industries such as pharmaceuticals and food.

“George has a long and stellar career and is truly a leader in the field. Having led R&D, Compounding, Operations, Manufacturing and Quality Assurance, he has a first-hand view of the entire lifecycle of a product, and everything it takes to get a new product from concept phase all the way into the hands of a consumer,” said Chuck Greenberg, Chief Executive Officer of Aware Products.

“With George onboard at Aware, we continue to add an exciting level of talent to our world class team of product developers, chemists and marketing and manufacturing personnel. His extensive experience, combined with his deep relationships with suppliers throughout this country and abroad, will help provide new and innovative solutions to meet the demands of our discerning clientele and an ever-evolving market,” Greenberg said.

“I’m very excited to join the robust team of professionals at Aware Products,” McLarty said. “I look forward to working with this talented group and inspiring them to reach for bigger, bolder ideas to meet and exceed the expectations of our clients.”

McLarty has a Bachelor of Science in Chemistry and an MBA with concentration in Management from the State University of New York. He is a Member of the Society of Cosmetic Chemists.

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Lauren Salapatek

As the Web Editor, Lauren Salapatek manages the creation, production and editing of all online editorial content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.