Eng
“When I see this kind of strong lookalike it makes me want to scream. Wake up dudes it's been done already. Why send this to Cannes Lions in 2019? Do you really need to pay an expensive entry fee for that old visual idea? What a total waste of time and money.”

Eng
“What a F...ing lookalike! It's the exact same idea and the same letter. The use of negative space is almost 100% identical. The first one won more than 15 international awards... so it's hard to argue that it's a pure coincidence, what do you think?”

Eng
“The idea : With the use of connected sensors, the winner of the auction is the one with the higher emotions. Another not so innovative marketing innovation. Was it worth a Cannes Lions Shortlist? Copycat or coincidence? Be the judge!”