The 2015 Market Guide evaluated the offerings from field force retail execution software providers and assessed their ability to deliver mission-critical solutions to the consumer goods industry. A key finding in the report noted that “as the retail execution and monitoring market matures, the focus is shifting from transactional capabilities to those that can help a field sales force to sell more and do so more consistently.”

Extensive retail execution capabilities and built-in analytics in StayinFront TouchCG® provide consumer goods companies with the ability to do more and know more in the field. The company’s dynamic selling tool, StayinFront PitchBook, was designed to enable its customers to sell more in store.

According to Gartner analyst, Dale Hagemeyer, “We are also seeing CG manufacturers begin to focus on "sell more" capabilities that move beyond being able to enable a transaction, but actually help the salesperson to be more efficient and effective.”

“StayinFront TouchCG with PitchBook is at the forefront of the industry changes that Gartner has identified” said Sam Barclay, EVP and Managing Director at StayinFront. “With PitchBook, representatives can use retailer POS data and shelf conditions to help a store manager understand store specific sales performance, calculate missed sales and implement shelf and promotion changes to help sell more.”

Gartner subscribers can access the 2015 Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry here.

About StayinFront
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com.

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