Saab Brochures and Imagery Win Top Honors

5/06

Detroit, Mich. -- Saab Automobile AB and its Swedish advertising agency
Valentin & Byhr emerged as the clear winners at the International Automotive
Advertising Awards (IAAA) event in Detroit in early May. Saab submitted ten
entries, resulting in six gold, one silver and two bronze awards.

Competing against approximately 3,500 entries from the world's leading
automotive advertising agencies, Saab Automobile and Valentin & Byhr were the
most successful with the brochures and imagery they submitted. IAAA is one of
the automotive industry's largest and most respected advertising awards
competition and one of the most important in the USA.

"The Saab success shows that the jury appreciated the high creative level that
is maintained throughout the work. As far as I know, nobody has ever won so
many awards - six gold and awards in nine of ten classes they chose to compete
in", says Grace Fox, General Manager, IAAA.

Saab Automobile and Valentin & Byhr have worked together for many years, but
have never before submitted entries to the IAAA, who usually announce the
winners in conjunction with the North American International Auto Show in
Detroit.

"As with all Saab global communication, we strive to maintain an expression
and content that is relevant for our customers and stands out from other
automotive brands. When it comes to our brochures and imagery, we have
received a lot of praise throughout the years in all 50 markets around the
world where the material is used. The IAAA awards are further proof that we
have a very successful brochure concept," says Marten Wahlstedt, Global
Marketing Communications Manager, Saab Automobile AB.

Valentin & Byhr, based in Gothenburg, Sweden is one of Scandinavia's largest
advertising agencies. The agency has an expressed strategy of focusing on
companies based in the western part of Sweden.

"To get this confirmation together with Saab Automobile, one of the largest
and most public companies in the western part Sweden, is of course fantastic
and in line with the agency's ambitions. Receiving this many gold awards
amongst such tough competition feels really good," says Magnus Valentin, CEO,
Valentin & Byhr.

Saab Automobile and Valentin & Byhr won gold in the following categories:

Passenger Cars/ Sub-Subcompact/ Catalog: Saab 9-3 Convertible MY06

Passenger Cars / Sub-Subcompact / Catalog: Saab 9-3 Sport Sedan MY05

Passenger Cars / Sub-Subcompact / Catalog: Saab 9-3 SportCombi MY06

Passenger Cars / Sub-Subcompact / Catalog: Saab 9-3 SportSedan MY06

Passenger Cars / Intermediate / Large / Catalog: Saab 9-5 MY06

Brand / Full Line / Catalogue: Saab Safety Catalog

Brand / Full Line / Catalogue: Saab Aero Catalog (Silver)

Creative Arts - Photography: Saab 9-3 (Bronze)

Creative Arts - Photography: Saab Nozzle (Bronze)

Representatives from Saab Automobile and Valentin & Byhr will receive the
awards at an annual banquet and awards ceremony in Detroit later in the year.

Saab is a division of General Motors Corp. Saab Automobile USA is the
importer and distributor of Saab 9-2X, 9-3, 9-5 cars and the 9-7X SUV for Saab
Automobile AB, Sweden. For more information, please visit www.saabusa.com.