White Paper

What Marketers Need to Know About Big Data Privacy

A five-step guide

About this paper

Whether it’s Facebook posts, online photos or data from toll road EZ Passes, the Internet is loaded with our personal information. Who owns all that data, and what are they entitled to do with it? The debate escalates as businesses and government agencies become better at collecting, analyzing and sometimes selling the data we freely share. As a marketer, find out what you need to do to protect personal data – yours and your customers’ – in this five-step guide to big data privacy.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.