The Career Issue | ABCs of CRE

Tere Blanca has become a personal brand to be reckoned with in South Florida’s commercial real
estate industry—but she had to radically
rebrand herself to climb to the top of
her field.

Blanca was climbing the ranks at atechnology company in San Diego whenshe sort of stumbled into the profession.Seeing her discontent despite her suc-cess, a friend told Blanca she should con-sider the commercial real estate servicesbusiness. Almost immediately, she devel-oped what she calls a “deep love” for theindustry. Being a new kid on the blockand a woman in a male-dominated field,she was intentional about building a per-sonal brand.

“Marketing has always been in my DNA,
and being a very curious person, I have
invested time throughout my career in
learning from experts,” says Blanca,
founder, president and CEO of Blanca
Commercial Real Estate Services. “So,