Nobody Should Love Their Phone THAT Much!

Everything seems to be pitched at impressionable kids nowadays. Films have become less sophisticated, television near juvenile and marketers are seeing the exploitation of children as their gold mine.

Today I saw the above advertisement whilst going shopping, and it struck me how deceitful and pathetic its message is. Obviously pitched at impressionable people without a large quantity of “real companions”, Samsung is telling prospective consumers that their product will be your friend for life. There are plenty of children out there who are extremely lonely that will identify with the notion that technology is their only friend.

Unfortunately, to make matters worse, the advertisement wants us to link the universal aspiration of living a happy and fulfilling life to selecting the right Smartphone. It is saying:

‘To all you lonely, disaffected and unhappy people out there, buy this and you will have friends and a rich and rewarding life.’

The challenge of making friends and enjoying life is extremely crucial to young people and for it to be used against them in the name of selling a product is rather sad.