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Thursday, September 28, 2017

How Anchored are Your Prices?

Ever been to a fancy restaurant, where the staff are dressed in black and white? There are pure white linen table cloths on the table, silver cutlery and crystal wine glasses. The décor is sumptuous and all the customers are dressed in their finest.

As the waiter formally greets you at the table, and hands you the parchment menu, you open it with trepidation, and your eyes fall on the price list and you feel your wallet tremble. As you gaze down the list, each dish looks as if it had been described by an English Literature professor, but highlighted above all the others is their signature dish, their most expensive dish, and there is a quick intake of your breath as you mentally decide which of your children you will need to sell to pay for this meal.