Based on Live + 3 Day data for the 2nd episode of Marvel’s Agents of S.H.I.E.L.D., the new ABC drama saw significantly bigger TV playback gains than for its premiere telecast. The show surged 51% to 4.92 Adult 18-49 rating (vs. a 3.26 rating in L+SD), up from a 38% increase for its debut telecast. Additionally, the second episode of the show built 39% in L+3 to deliver 12.07 million Total Viewers (vs. 8.66 million viewers in L+SD), up from a 31% increase for its premiere.

And meanwhile today the NYDaily News says that it dropped 39% Live+SD and is a failure. Of course that writer hates the show because there are no superheroes in it!

Sean

It’s the ‘NY’ in NYDaily News. They just hate it that Marvel is blowing their city up time and again.

PurpleDrazi

I suspect many people who watched SHIELD live during the premier decided to tape it this week so they could watch Ziva leave NCIS. That would explain the jump in DVR numbers from week one to week two.

The real question will be how many will switch back to SHIELD next week (or will they switch back?)

Shanaynay

Go ABC!

Shepherd

So AoS is down in L+3 from 6.5 to 4.92%. That’s still a 24% drop in ratings in L+3 compared to a 29-30% drop in L+SD. The show may be doing pretty good, and it will probably be renewed for a S.2, but in my book, it’s still a lemon.

ABC = Spin Central.

Dillow

@Shepherd. I don’t see how its a lemon. And i don’t see a spin here, these are just hard numbers being reported. And those numbers are pretty good. While AOS may not be an absolute smash hit, its still doing quite well.

steve

Just hoping the show drops another 35% this week.

Hel-luhr

@steve, and I am hoping you get a hobby.

Shepherd

@Dillow

“I don’t see a spin here, these are just hard numbers being reported[,] and those numbers are pretty good”

Spin is the art of portraying negative facts in a positive light, or using irrelevant statistics to portray an event positively when the relevant statistics say otherwise.

Yes, these numbers are true, but the fact that week 2 saw a 38% increase in 3 day gains over week 1 is irrelevant. The show dropped so low compared to week 1 that any modest increases would carry a higher %.

In L+SD, the show dropped 30%; that’s +50% worse than your average freshman show drops in its second week. In L+3, the show dropped 24%, again, that’s about a +50% greater drop than your average freshman show. If you think doing 50% worse than average is “pretty good”, you have some issues. If your average test taker loses 30 percentage points (70% score), 50% worse would mean losing 45 percentage points (55% score)- also known as an F, aka failure.

“I don’t see how its [sic] a lemon”

A lemon is a product that either doesn’t perform to expectations, or performs well for a while before completely falling apart.

While I wouldn’t call two weeks “a while”, and there is no way to know for sure how the show will perform in the future, doing 50% worse than average is hardly what ABC expected from this show; it’s hardly what anyone expected from this show. However, even if these drops continue, the show started off so well that it will probably still get a renewal for season 2; but that wouldn’t stop it from being a lemon, that would just be an example of a product that fell apart faster than expected. Of course, the show might stabilize and end up having a ‘decent’ season average; but again, this wouldn’t stop it from being a lemon since ABC paid for, and expected something better than average or ‘decent’.

ymmv

Annie

I think Shepards face is a lemon.

skyfi

Haters here…

Wright

It’s not a bad show. I think everyone is stuck on the fact that they are approaching the show from a human perspective instead of a super hero one. The second episode was better than the first.I think it just needs time to develope.

Brian601

AoS isn’t going to get cancelled. Disney has too much riding on the Marvel franchise to just drop it. By dropping the TV show you might cause the movies to suffer. It’s part of Marvel’s Phase II, they won’t allow ABC to pull the plug. Marvel is Disney’s new cash cow, just look at their movie revenue.