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Includes screen shots illustrations sample social media policies to help you navigate controversies and free online training resources with the valuable information contained in this guide libraries can reach their users and create connections that resonate with them. Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing you gaining traffic is only the result of social media marketing. This seven step social media marketing strategy will help you prepare for 2018 and beyond use our in depth guide and free checklist to track your progress. An ideal pocket guide for libraries to consult regardless of their experiences with social media as a marketing tool the examples showcased in each chapter either through a screenshot or by providing links provide readers with excellent and creative uses of social media marketing. Building relationships is one of the most important parts of social media marketing success so always acknowledge every person who reaches out to you next slide the law of accessibility