Talk It Up. Lock It Up! ™ is an innovative strategy to change the physical environment relative to youth access to alcohol in homes. According to national statistics, the most common source of alcohol for those aged 12-14 is taking it from their, or someone else’s home (21%) (SAMHSA, 2008).

The Talk It Up. Lock It Up!™ campaign is a two pronged approach to address the problem of adult providers of alcohol to youth specifically by addressing the susceptibility of youth to take alcohol from their or someone else’s home without the knowledge of the adult caretaker. The goal of the campaign is to encourage parents and adults in the community to secure and monitor the alcohol in their home. Largely led by youth, communities across North Carolina have had 1000s of pledges signed by parents and adults who agreed to lock up the alcohol in their homes.

To request a copy of the NCPUDi Talk It Up. Lock It Up!™ toolkit please click here.

Talk It Up. Lock It Up! ™ PSA

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Underage drinking cost the citizens of North Carolina $1.3 billion in 2013.

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In 2012, underage customers consumed 9.0% of all alcohol sold in North Carolina, totaling $314 million in sales. These sales provided profits of $154 million to the alcohol industry.

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In 2013, an estimated 735 teen pregnancies and 26,678 teens having high-risk sex were attributable to underage drinking.