WE'RE OPENING A BOOKSHOP

Journey along with us to opening day.

About Us

WE ARE A BOOKSHOP AND CAFE LOCATED IN WACO, TEXAS

Connected though a mutual friend, Kimberly Batson and Alison Frenzel met one day to talk about their shared dream: to open a bookshop. There were no goals or expectations for their conversation, but after that initial meeting, they scheduled another. And then another. A causal conversation quickly turned into a viable business prospect that was undergirded with hours of research and meetings with others in the bookstore industry.

After all of that research, they went to the experts. Would this work? Did Waco really need this? “We want you to crush our dreams, if possible,” they said. And so, those experts looked hard at their research and analyzed their projections. The end result was an announcement in Spring 2017 to open Fabled Bookshop & Cafe, an independent bookshop and cafe in Waco, Texas.

In the Press

“One of our big drives is having an aesthetic that’s engaging. When you have places that have culture, that have an atmosphere that set them apart, people are drawn to that. When you pair that with books and people who are passionate about books, it’s a no-brainer.”

“Waco doesn’t have an independent bookstore that’s selling new books that’s community driven and really represents Waco. So, we want to step into that place and offer the community something that is going to be really special.”

“If you have ever dreamed of opening your own bookstore, you’re about to learn exactly how another reader is making that dream come true. Meet Alison Frenzel, a reader from Waco Texas who is in the process of bringing her bookish business idea into the real world!”