Thursday, July 9, 2009

Delivering Cola with Care

"ColaLife is a campaign to get Coca-Cola to open up its distribution channels in developing countries to save lives, especially children’s lives, by carrying much needed ’social products’ such as oral rehydration salts and high-dose vitamin A tablets. ColaLife is an independent and purely voluntary movement backed by thousands of supporters on its Facebook Group. ColaLife is not an organization."

I think this idea is a brilliant use of existing resources. What's interesting about efforts like these is scope, existing corporate infrastructure is an asset rather than a barrier. Often charitable goals are hard to achieve without massive resources. Ideas like these bridge the gap. You can learn more on their blog.