“We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”

Bottled at 4.5% abv, Smirnoff Spiked Sparkling Seltzer is now exclusively available in the US at an RRP of US$8.99 for a six-pack of cans.

The launch is the latest in Diageo’s drive towards health and wellness-focused products. In February last year, the UK-based drinks firm unveiled Smirnoff Sourced, a flavoured vodka range that is made with real fruit juice, labelled gluten-free and devoid of high-fructose corn syrup.