• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

January 25, 2011: Calling it the company's "most significant foray into America ’s youth football community," national retailer Sports Authority has signed a multi-year partnership with USA Football, the official youth development partner of the NFL, the NFL Players' Assn. and the league’s 32 teams.

Financial terms of the deal were not disclosed. Partners of USA Football also include PepsiCo's Gatorade, PNC Bank and Riddell.

Independent non-profit USA Football, based in Indianapolis, encompasses more than 3 million players ages 6-14 across the country. More than 80 annual football training events and state-of-the-art online skill development resources help to teach the game’s "fundamentals and inherent values." Founded in 2002, USA Football members include youth football coaches, players, league commissioners and game officials.

Under the multi-tiered alliance, Sports Authority will participate in USA Football’s national events and initiatives including presenting sponsor of select single-day USA Football Coaching Schools coaching clinics exclusively designed for youth football coaches; incentives for athletes ages 7-14 who register for USA Football’s three-day USA Football Player Academy camps; and “Pass the Good” program, which promotes and enables football gear and apparel to be donated at Sports Authority stores and then awarded to youth leagues across the country based on need.

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level."

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level,” David Campis, president and CEO of Sports Authority, said in a statement. “Sports Authority strongly values encouraging youth to stay active and healthy through competitive and recreational sports and looks forward to this landmark partnership with USA Football.”

According to Scott Hallenbeck, USA Football executive director, “We are very pleased to welcome an industry leader like Sports Authority into the USA Football family,” “Together we will help advance youth football through our events and initiatives that benefit the millions of youngsters who love to play this sport.”