Internationalization of an Entrepreneurial Services Company from the Arabian Gulf: The Case of Renaissance Services SAOG

Golam Mostafa Khan

Abstract

This case study profiles a company founded by an entrepreneur in Oman in the Arabian Gulf. RenaissanceServices has grown from a small family-owned operation into a global company marketing services in industrialand commercial sectors. Case analysis raises issues about the validity, comprehensiveness, and applicability ofcurrent international business theory about psychic distance, the process of internationalization, andcountry-of-origin effects. In the face of apparent discrepancies between theory and practice suggested by thiscase, a call is issued for theoretical review and possible extension. This will accommodate new realities of globalexpansion by entrepreneurs operating from home countries which have been little studied in the past.

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