How YouTube Captions Increase Viewer Engagement

How YouTube Captions Increase Viewer Engagement

Most of us think of YouTube captions as an accessibility feature for those who are deaf or hard of hearing. However, studies show that 80% of people who use captions for very different reasons that actually lead to increased audience engagement, higher audience retention, more YouTube likes, comments, and more!

I talked with Tole Khesin of Captions For YouTube about why that is and how we can take advantage of YouTube captions for our own videos.