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This allows builder.js plugins/middleware to be specified as part of the component-build cli. For example:

$ component build --use jade-builder

The example jade-builder is a module I just put together from an example in the builder repo.

A relative or absolute path can be specified, or you can specify a module name that would need to be pre-installed in the users project ./node_modules directory. Multiple plugins can be specified by separating the files with a comma.

im definitely not against it, this sort of thing falls apart as soon as options are involved though which does get tricky. At that point it's best to just use the js API, plus if you're building a reasonable size app it's much faster to use middleware and the builder directly than component-build