The JJ Abrams remake series is aimed at non-fans and these movies would be aimed at fans.

All ten previous ST movies were similarly aimed at the general populace. Diehard ST fans, who buy all the movie-tie ins such as original novels and comics, are less than 2% of the cinema audience. Paramount knows that from sales of such merchandise.

Harder to estimate is what percentage of Star Trek regular viewers make up a typical cinema audience.