Singer and actress Queen Latifah will launch her first signature fragrance Fall 2009 in the US and then roll out internationally. Latifah has entered into a partnership with Parlux Fragrances Inc. which, incidentally, is the same company which released the Paris Hilton and Jessica Simpson fragrance and will soon come up with a series of scents to tickle the "artistic" side of women. "Every woman is a Queen in Latifah's world," reads a statement from Neil J. Katz, Chairman and CEO of Parlux Fragrances. "With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence."According to the press release,

"Named one of People Magazine’s Most Beautiful People in May 2008, she strives to empower women and instill knowledge and confidence with every opportunity. Transcending the “urban” label, Latifah has a passionate following that crosses race, age and gender boundaries. The top Renaissance woman in the entertainment industry, she has been honored with a star on the Hollywood Walk of Fame, a first for a hip hop artist now turned award-winning actress and singer"......

The singer/actress is no stranger to the product endorsement game, as she previously lended her name to beauty products for Cover Girl, a fast food restaurant (Pizza Hut) and a weight loss program (Jenny Craig). Despite making her weight struggle public, Latifah explains that she never stopped believing in her inner beauty. Latifah said, "For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength."

Neil J. Katz, the chairman and CEO of Parlux Fragrances Inc. explained why his company chose the artist,

"Queen Latifah exudes a radiant confidence and inimitable style," [...] "Individuals of all ages and races connect with her compelling charisma and her compassion."No details regrading notes or fragrance sizes have been relesased yet. Let me say, we can't wait!

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