“We rely on explanations so often that we rarely consider how to make them better. Our explanations just… happen. Unfortunately, these organic explanations can fail, especially when we’re explaining a complex idea. Often the problem is what Chip and Dan Heath, in their book Made to Stick, call “The Curse of Knowledge.” We ourselves know so much about our product or service that we can’t imagine what it’s like not to know. The curse causes us to make inaccurate assumptions about our audience’s level of understanding. The terminology and references that sound right to us come across as confusing jargon to others, and our explanations fail.” More>>>