Why Men Are Buying Luxury Bags (for Themselves)

6/20/2013 6:25AM

More men in Asia are showing the symptoms of bag addiction. The WSJ’s Andrew LaVallee tells Wei Gu how Western luxury brands like Coach and Louis Vuitton are catering to men’s needs for something stylish to carry.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... he slowly ... and brands ... ness backs will pick up the slack ... tanning in and to discuss its end of the money ... is added to life in the ... sun and shield the hulking that they can carry the excess of one of man's back the nation ... elsewhere in oh well it ... can tell as a way out the Dewey case to shore ... so you one of things we seen this kind differentnature from the Western world is that ... of men are buying more excess trees here they're bigger share of its hopes for total excess trees sales ... ALM so brands like Gucci Louis put on protective of that so ... aam all of these have made a bigger push out here for some of these men's backs ... um and stitches through ... to reassure smooth people watching this is our always want to look like curses him as a whole range of things to look like briefcases scoots ... duffle bags ... some of them do incorporate some of the kind of one tree touches that need to see in Women's handbags ... aam but some of them are trying to ... do things for the different designs that really appeal to guys out here and are hoping that that carries over the rest the world that would ... carry these bad few days the men in the AMA that carry while back which also makes me wondering what to take a look ... at what's in there and so that's another thing that's different one thing that ... we would come in the story is that part of the reason why ... men in China carry these banks more often is that they can be turned more couch ... so they want a bag that ... you know ... the sun the surly discuss that in their pocket they want something will the Baker ... and then globally ... laptops and tablets have resuscitated the different kinds of ways of ... schlepping them around ... the SEC's out more and that's Incorporated use that to sign a lot of these bags ... um what one final thing with Asia is that people here tend to be commuted by mass transit more ... so it's like I want something that hangs off view of the house a strap that can go for your shoulder ... this was part of the reason why some of the sedan ... and usually successful out here ... and as I there is a Gnostic mouth and carried back yet not even when they carried at Dell friends know why it's back to my husband actually carries my back a lot of time and complain about that as the deepening complex man will have ... a problem with that with this catch on ... it it remains to be seen in you had to ... it's all sorts of different perspectives on this um does not won anything that looks without ... much like a purse or ... securing their profiles purse or anything like that ... aam ... and those are the reason why some insiders gone for things are really masculine in other corporate email and let their they look like briefcases or they look like sort of ... you know something you carry your gym clothes ... so what does that mean debacle I am lecture Brent is it just another thing that any action that actually hoping people up on it when you think that's a maybe about a mom gains as we know accessories tend to happen ... it's it's a good point and that's exactly right excess trees tend to be higher margin items and so for alot of designers this is the way the sort of ... you know putting some energy into their minds and also helping Cunniff ... If dresses and apparel are selling so well ... aam they can focus more attention on bags ... perfumes shoes other things like About's ALM so that's part of the reason for this ... a lot of these brands are seeing real success in Asia and one has been particularly successful its coach ... aam ... you know ... we all know that they are well known for both men's and women's accessories ... that in China ... excess resales ... about forty percent or so are going to guys so there's a policing a market that's ... an eBay customize and that's why the breadth of cutting debt which has been ... that it's been given much and help it this way guilt photo was taken off ...