Shapeheart Is A Heart Rate Tracking Armband With Phone Access

New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 300 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.

Company name: Shapeheart

Founder(s): Antoine Schwoob, Michael Weisz

Headquarters: Paris, France

1. What is your elevator pitch?

We've created the first innovative and connected armband that allows sports lovers to monitor their heart rate and finally access their phones while doing some exercises thanks to our removable magnetic case.

2. Problem & Solution

1 - Monitoring the heart rate is expensive and not very accurate with a smartwatch and way too uncomfortable with a chest strap. We offer the first solution to solve these issues.

2 - Phone holders are made for the phones but do not allow you to use it. We decided to find a good alternative to it with a pretty simple and patented magnetic system.

3. Market – your target market and the overall market

Our target market is all the runners who run with their phone (more than 200 million people in the world) but also people practicing cycling, horse riding, hiking, skateboarding and all kind of outdoor activities

4. Business Model – how do you make money?

Our business model is quite clear. We are selling products through the different distribution channels.

5. Management Team – with titles

6. Financial Needs: are you currently looking for investment? Have you raised investment already? If so, who are your investors?

We already raised 120K€ through family and business angels. But now we have our first products in stores, we are raising 800K€ in order to accelerate and answer the demand in other countries and continent.