G-Shock To Sponsor US Open Of Surfing

G-Shock, Remains the Exclusive Timepiece Sponsor of the US Open of Surfing & Partners with Globe for the Premier of the Film, Year Zero

Casio G-Shock announces their fifth consecutive year of sponsorship for the U.S. Open of Surfing that will take place from July 30th to August 7th, 2011. As the exclusive sponsor of the timepiece category, Casio is proud to be involved with the world’s largest youth culture and action sport festival.

The heavily attended professional surfing competition draws over 500,000 spectators annually. The event doesn’t stop at the shoreline, it will also host eye-opening tricks from the most talented skaters and BMX riders from across the globe.

“By being a part of the U.S. Open of Surfing, we are able to bring more awareness to the Casio G-Shock brand while supporting the ever-evolving surf community,” said Shigenori Itoh, CEO of Casio America. “We are pleased to be a part of the biggest surf competition in the world.”

The Casio G-Shock booth will be thriving with activity from giveaways and contests to multiple autograph signing sessions with Casio G-Shock pro athletes, surfer’s Gabe Kling, Joel Centeio, Erica Hosseini, BMX rider Nigel Sylvester and skateboarder Stevie Williams. G-Shock will also unveil the latest styles and new collaborative product including the Black & Gold series, the fifth installment of the In4mation watch, signature Nigel Sylvester watch and the GLOBE collaborative kit consisting of a dual branded watch, skateboard and sneakers.

In addition to the daily booth excitement, on August 3rd, G-Shock, in collaboration with GLOBE, will premier the film, Year Zero, a modern take on high performance surfing set in a post-apocalyptic world. It tells a story of a band of renegade surfers, including Dion Agius, Yadin Nicol, Nate Tyler, Taj Burrow, CJ Hobgood and Damien Hobgood on a road trip through the apocalypse in search of waves, women, and good times.