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In this episode of The Ryan Holtz Show Podcast, I chat with YouTuber and Think Media Co-Founder, Sean Cannell who is based in Las Vegas. Sean Cannell teaches influencers how to go further faster with social media and video. With over 20 years of experience in online video, social media, and online marketing, Sean Cannell has become the go-to authority of building real influence with video.

Sean has built multiple successful brands online including seanTHiNKs, THiNK International, THiNK Media TV, and Clearvision Media, to over 350,000 subscribers with over 10 million video views. He has also worked with many top youtubers, authors, businesses, and non-profits helping them increase their influence and impact online.
Sean is a best-selling author and creator of Video Ranking Academy, an online course on how to grow your audience with ranked videos & turn views into income.
Sean’s passion is to help influencers spread messages that matter with video and social media!

I wanted to have Sean on the show as his work with YouTube and overall exponential growth is amazing. Sean gives some hard fundamentals and principles that will actually help you achieve success on YouTube and your digital marketing strategy. I also wanted to chat with Sean because he is inspirational, motivational and humble. This episode will provide value in your life on a deeper level and help you to take a look at yourself and dig deep within to find your full self.

Below is a list of highlights and show notes that Sean and I surgically chatted about:

1. Sean’s gratitude and working at Red Robins for 10 years
2. Why everyday is Christmas and how he gets ego checked on a daily basis
3. 3 C’s: Cashflow, Connections, Content
4. Working your day job while working on your dream job
5. Video vs audio and what medium is the best, if any
6. What mediums work?
7. Audio is great in a time starved culture, but still thinks video is the number one
8. Video content is great as it shows sincerity and body language. Video and audio serve different purposes
9. The importance of having mentors and a close circle you can bounce ideas off of
10. Stages of platforming: traction, maintaining, expansion
11. How to get started on YouTube?
12. How tough is it to get traction on YouTube in 2018?
13. Malcolm Gladwell and how it takes 10,000 hours to master a craft
14. The importance of channel authority
15. Practicing in public to find your niche, get clarity and practice
16. Best time to start in YouTube is today
17. How starbucks grew to fame, was starbucks the first to do coffee or did they just do it better? Starbucks just sold beans, first store was in pike place market.
18. With great influence, comes great responsibility
19. Logan Paul showing a dead body, looking at their value system
20. “Pursuit of greatness is good, pursuit of fame is dangerous.”
21. Entitlement in our culture is something to watch and be cautious about
22. “Try not become a man of success, but rather try to become a man of value.” – Albert Einstein
23. What kind of value does it serve you?
24. Hard truth sandwiched in encouragement also known as the oreo method. People need truth. Do not need egos inflated.
25. How there is no easy way and you must put in the work!
26. “Real love is going to speak the truth in love.”
27. “Help others get what they want so you get what you want.”
28. How he got started in his church doing videos in 2003 as weekly videos at the church
29. How he worked years for free at the church
30. 3 things that have taken men out historically are gold, girls and glory, never forget where you came from
31. How he did 30,000 hours in obscurity to perfect his craft
32. If anyone desires to be great, make yourself a servant first
33. Why being a visible minority or specific gender should not use that as an excuse for their success
34. All you need is one example that looks like you to stop complaining and get to work
35. “It is not about your resources, it is about your resourcefulness.”
36. “Stand in service of others by living your authentic truth.”
37. Importance of building community, showing authenticity and being true
38. CES Coverage Las Vegas

First off, thanks to Eleonore and Anita from the Recreational Vehicle Dealers Association of Canada for having me as their keynote speaker at this year’s convention hosted at The Bally’s hotel. Just like the automotive industry in general, auto dealers are starting to tackle the best strategy to engage their customers in their chosen format, the internet. Whether a customer is purchasing a $350,000 RV or a $20,000 vehicle, the scales are dramatically the same. The 2015 automotive customer is educated and highly motivated! This is great as the customer is doing their due diligence to find the perfect vehicle or RV that meets their needs. When looking at a basic sales funnel, we want to meet the customer when they are in their discovery phase as this gives us the best chance when they are ready to pull the trigger.

We had just around 100 people representing different Canadian RV dealers and companies in the room to take in some information on remarketing, digital marketing, social media and how to cultivate a marketing strategy that is sure to engage and attract the 2015 educated vehicle customer. We talked about:

Overall RV dealer digital strategy

Facebook remarketing

Internal process and who should be doing your marketing

How much money RV dealers should spend

How to tell your story in a digital landscape

Departmental digital marketing strategies

Overall it was a great morning with some amazing people going over future marketing ideas and really just having a round table. It is awesome to see the recreational vehicle industry here in Canada striving to new heights to better market themselves in the proper context that their customers require. In future, perhaps we will offer some recreational vehicle dealer digital marketing workshops to help work and train with staff.

If you have any questions on how to marketing your dealership or would like to inquire about having me work with you and your team to develop and execute your digital marketing strategy, please contact me here.

Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the tools at their disposal to not only gain new customers, but better serve their existing customer base.

For more information or to attend, please visit here to get all the latest details! I definitely think that anyone who is in the recreation vehicle industry knows the challenges and growth that is happening when their customers are using the internet in their research regime. This presentation will be of benefit to everyone.

Have an amazing day and hope you are wearing your best socks!

Gratitude,

Call or text 780.218.5899 or @RyanHoltz1 on the Twitter and Instagram!

Chad Zender of Zender Ford holding up my underwear at The Wynn in Las Vegas.

WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car dealers associations have collaborated to put on a event like this. The speaker line up was great and even had Al Awadia from Google and reality tv star Danny Kokker from Kounts Kustoms as a keynote.

I was humbled to be apart of this event and be asked to speak. This conference was truly educational and packed with great digital marketing information for car dealers to bring back home and immediately implement inside of their dealerships. We all know that 5 or so years ago the average amount of showrooms a buyer would visit prior to purchase was in the neighbourhood of 5 and today that number is one. A speaker at the conference mentioned that the average amount of websites visited prior to purchase is roughly 18.2 which means that the buyer in the online space has tripled the amount of showrooms they visit, ONLINE showrooms that is! Statistics like this is why conferences like this one are so important and viable to the success of car dealers.

I am going to keep this blog post short. If you did not attend this year, looking forward to seeing you next year. If you would like further information on the Western Dealer Summit, click here.

Reality TV Star Danny Kokker

Chad Zender of Zender Ford holding up my underwear at The Wynn in Las Vegas.

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Testimonials

Ryan taught a seminar on social media marketing at a Spruce Grove Chamber of Commerce luncheon, a group of about 60 business people, city councilors, and trustees. His talk was concise and informative, and he engaged well with his audience, using visual media extremely effectively.”

Roslyn Bergen, Co-Owner, The Sweet Side

I recently had the pleasure of participating in Ryan’s workshop during our annual, National education committee meeting. Ryan’s high energy and enthusiastic presentation instantly intrigued our group; I would confidently recommend him to anyone seeking an innovative and exciting seminar! Ryan is forward thinking and offers progressive marketing solutions, we are very excited to be working with him throughout 2017!

Ryan is an energetic and engaging teacher. His classes are always upbeat and fun yet informative and educational. I wholeheartedly recommend you take a class with Ryan, you will not regret it!

Breanne GuayMarketing CoordinatorVillage Honda

Ryan was able to grab the audience with a strong opening. His perfect pronunciation, articulation, body language, charm and energy filled the room. He connected with the audience and presented listeners with valuable information. Ryan’s secret is, he is passionate about everything he does. He is a phenomenal public speaker

Ela Guenette, was Ryan's client

Had a packed couple of days with Ryan looking at our Marketing strategy and expanding our knowledge of online opportunities. His energetic style , knowledge and great presentation lead to a great learning experience for myself and my staff. Our knowledge and use of Facebook , Twitter, You Tube and Instagram as marketing tools are greatly enhanced. Thanks Ryan and look forward to more.

Rob MacTavishGeneral ManagerMiramichi Chevrolet

I wanted to take a moment to recommend the great work Ryan Holtz has done on an innovative initiative called Grove Tweet Up!! This out of the box idea was developed by Ryan to bring people together to
collaborate on supporting local buisness. This was developed to interact on Twitter and start the conversation about the benefit and use pf powerful social media tools to drive and stimulate local business. Spruce Grove is an economic power centre of excellence for business retention and business …

Stuart Houston Mayor City of Spruce Grove

Ryan has a huge passion for what he does in his marketing strategies stimulating growth in any business him touches. He has a keen sense of what a company or person’s needs are, assesses the current path and lays out a new strategy that entails goals followed by a pragmatic approach resulting in a road map to success. Ryan’s skills are very dynamic and the way he will tailor them to a specific need is incredible, fueled by his passion is quite unique showing immediate results and exposure for yo…

Brenda Dubilowski

The power of relationships in Social Media is indescribable until you witness it first hand. I had the pleasure of connecting with Ryan when he received honours & mentions for his outstanding work at Zender Ford.
Instantaneously, we connected & found commonalities in thinking, hobbies & socks. Yes…socks. In my conversations with Ryan, he definitely exudes knowledge, wisdom, energy & enthusiasm in what he does & who he connects with.
By building a relationship online, Ryan & I simply wait…

Asif PremjiGeneral ManagerOkotoks, AlbertaOkotoks Honda

Ryan is vibrant, passionate and imaginative. He has volunteered his time to local organizations in order to share his knowledge and expertise. He has embraced his business community and continues to reach out to customers and business colleagues alike to engage them. I’m really glad to have had the opportunity to meet and work with him, and look forward to more exciting ventures in the future!

Michelle Thiebaud, Owner of Cartridge Express, Self-employed

Ryan is a very dynamic trainer who engages everyone in his workshops. He gives people the confidence and courage to step out of their comfort zone and embrace their life and work and strive to reach their goals. He is constantly keeping up with technology and teaching individuals how to best use it to grow people’s business.