What Search Engines Really Think of Each Other

The search engine wars are many things: one-sided, enduring, non-violent. But like all good immutable conflicts, they can also be catty.

Using the magic of autocomplete, we took a look at what the four major search engines (or, more accurately, their users/algorithms) really think of each other, based on autocompleted search results in a Chrome incognito window. Advanced warning that it's a more civil war than you might have expected. And that, more than anything, the internet is filled with some very confused people.