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3 Companies Launch Distinctive Bagged Teas

VitaCup Launches Vitamin-Infused Bagged Teas

(Photo/VitaCup.com)

San Diego, California-based VitaCup added to its repertoire of
vitamin-infused teas in April by offering bagged teas along with its new
infused espresso capsules.

VitaCup enriches its beverages with a signature blend of
vitamins B1, B5, B6, B9, B12, and D3, as well as antioxidants and superfoods.
The tea bag collection contains this signature blend, tea leaves and
ingredients specific to each of three flavors: the Genius Blend, the Beauty
Blend, and the Probiotic Blend.

Genius Blend has black chai tea with MCT,
turmeric and cinnamon.

Beauty Blend has herbal rooibos, collagen,
biotin and folic acid.

Probiotic Blend has sencha green tea, probiotics
and aloe vera.

“With these new products, we are continuing to advance the
morning cup with delicious, satisfying flavor, along with the boost of premium
vitamins for even the most discerning coffee or tea drinker,” said Brandon
Fishman, VitaCup CEO via press
release. “Our new tea bags and espresso offerings will give
consumers even more options to kick-start their day with dynamic value.”

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The new infused tea line will be available at Wal Mart in
June 2019.

Sugimoto Tea Company
Introduces Barley Tea

Mugicha (Photo courtesy of Sugimoto Tea Company)

Sugimoto Tea Company’s Redmond,
Washington-based American division is introducing Mugicha, a roasted barley tea
that is widely consumed in Japan during summertime.

Mugicha has a slightly sweet, nutty flavor that is smooth and non-astringent. It is conveniently packaged in tea bags and tastes good brewed either hot or cold.

Most often served cold, it is a light, refreshing
caffeine-free beverage, that is perfect for the hot summer months and can be
enjoyed by children and adults.

Sugimoto uses a species of barley, Rokujou Oomugi or
“Six-Row Barley”, that is naturally low in gluten. With a gluten content of 17
parts per million (ppm), it falls below the threshold of what is considered
safe for people with Celiac disease, 20ppm.

Zest Tea Expands its
Distribution

(Photo/ZestTea.com)

Baltimore, Maryland-based Zest Tea will grow its retail presence to encompass more than 4,000 stores across the United States in response to consumer demand. This “high octane tea” is known for its high caffeine content and Zest Tea’s founders attribute the tea’s popularity to its ability to replace coffee and energy drinks.

The company’s bagged tea line debuted in 2017, selling in
more than 2,000 locations, including major retail outlets such as Safeway and
HEB.

Subsequently, Zest Tea’s sparkling ready-to-drink line has
been distributed in the East Coast’s New York Metro and Mid-Atlantic regions
and will continue to expand throughout the Northeastern U.S.

“Simply put, our growth has been fueled by consumer demand,”
Founder and CEO of Zest Tea, James Fayal told Convenience
Store Decisions. “Our rapid retail expansion is testament to our
branding as a healthy and natural alternative in the energy drink space,
directly in line with consumer trends.”

Fayal plans to keep pace with demand by providing Zest Tea’s
bagged and RTD lines to current and new distribution partners.