Comments

DigitalWalnut: I really wish this was a 20-35mm (or even a 20-30mm) for those situations where the wide end of a 24-70mm isn't quite wide enough or has too much distortion. Still, it's nice to see Sigma pull of an f/2 full frame zoom. I hope there are more to come.

Sigma is making the Canon & Nikon lens dept. look like they're stuck in mud. I mean... Just making them look BAD. Hopefully Sigma is lighting a fire under them & they'll get up off their laurels and start building exciting lenses.

Paul Verhoeven: Why Canon can sell FULL FRAME 85/1.8 USM for $350 and Fuji has to ask $950 for APS-C 90/2? No OIS in either (although even that adds maybe $20 to cost, just like WR).Honestly, such overpricing is ridiculous.

The Canon 85/1.8 is also plastic.Fuji is not. I'm not saying that justifies such a price difference, but build quilts should definitely be taken into account.

Wallace Ross: As a happy current K-3 owner I will not likely be upgrading but the pixel shifting is intriguing I think that it has the possibility to make the K-3 II the best camera available for copying art work. Even higher megapixel cameras don't reproduce colour accurately around edges.

bronxbombers4: I could be wrong, but I have a feeling it would be really nice if whoever it is who is heading up Canon's lens development program just took over the entire camera division and they dumped off the body/sensor development/chief head/MBA market planning executives. Promoted some techie engineer types to management and brought in some serious photographers/videographers into management as well so it's not just all 100% disconnected MBA types, just mix in a few of the other sort.

It feels like it's just run by MBA types with out much connection to actually doing photography/video or deep technical connection.

Good job Sony, nice to see a f1.4. I didn't think they had it in em. That's the kind of lens that grabs other brand shooters attention. Hopefully more fast 1.4's to come.

But- putting out a 90mm macro before an 85mm or 90mm portrait lens? Seriously? That just doesn't make sense to me. Just like when Fuji's intial lens launch included a 60mm macro and no portrait lens. Widely considered a 'wtf' move. Even Fuji later admitted that was a mistake.

name here: Fuji needs to work with Adobe to improve Lightroom's raw conversions.

Until Lightroom starts producing a fair output with X-trans sensors, no X-trans camera for me (that's why I purchased X-A1, which has no X-trans).

Not to sound like a conspiracy theorist but... I wouldn't be surprised if Sony, or Canon/ Nikon, etc....How do I say it....if they 'encouraged' Adobe to maybe not be in such a big rush to improve the raw processing of X-trans.

I mean, we all know- if it was Canon or Nikon who came out with the x-trans sensor, Adobe would have it fine tuned and optimal within a month.

I'm sure this has to be embarrassing for Sony. I know If it was my company, i would be embarrassed. This problem should've never exsisted in the first place. Can't say i'm suprised though- it is Sony after all. Not really known for their durability these days...