Why Shark Tank, the TV Show, Gives a Boost to All Contestants
The pitches on Shark Tank, to the viewer, are a lot like infomercials. This is the magic of the participant’s success whether they get money of not.
Each participant or contestant is able to make a pitch, not only to the sharks, but also to the general public. They are able to describe their target audience… how their product solves a problem… who will benefit… how they benefit and so on.
That’s what an infomercial [...]

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters
Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it.
Here are 13 pieces of evidence that long copy still works in our instant video era:
1) Blogs are a popular form of long copy
If there is one proof out there that should convi [...]

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…
If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers.
With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]

“First Class” is the highest compliment you can bestow upon someone
Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual.
Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]

Small businesses and even medium sized businesses on the World Wide Web spend a lot of marketing dollars on getting visitors to their website.
When they think of a "landing page," they dump their visitors right onto their home page. This is not the best use of advertising and marketing dollars. This is all part of the website optimization process.
When you spend a lot of money on getting visitors to your website, you want to determine where your visitors will land as a result of your ad.
Th [...]

Ten Great Book Description Headlines and Why They Work
How You Can Dominate Amazon With These Amazon Book Descriptions
Here I list just the headline without the name of the book or the author because I want you to just focus on the headlines. Naturally, a headline can go hand in hand with the books title, but I am presenting this way for simplicity.
So without further delay, here 10 great headlines from real authors on Amazon
Can One Great Presentation Make You Rich?
T [...]

Don’t Let Your Customer Download a Preview of Your Book Without Getting Their Info
That’s the deal you make with your customer.
“You give me your name and email, I will give you a preview of my book.”
Your sales page is what gets them excited about your book. You need to have your audience make that commitment. Your email list will sell more books than anything else. (And don’t forget that your book is that gateway to your higher level services).
Too many authors offer a book preview [...]

Why Your Book Isn’t Selling on Amazon and Elsewhere
Your book isn’t selling on Amazon is because of the belief that a fancy title and a snazzy book cover—in which you spent several hundred dollars on—will sell the book. Or the false belief that you just need to send more and more people to your book and they will buy.
No.
The reason your book isn’t selling is because you’re not selling your book. And to sell your book, you need a sales pitch. I know it’s like sleazy or something [...]

One popular way getting your website designed and developed at an inexpensive price would be to outsource your project overseas or to some other part of the country (where it may cheaper, such as rural areas). You can try: Guru.com, Base Camp, Huddle and Elance.
Elance(now Upwork)
Elance is probably one of the first and most popular places to outsource your website project to offshore developers. There are certainly many pitfalls to this process as well.
Some Quick Tips about s [...]