Last week my friends and I were talking about this incredibly-awful “how to go viral” article someone wrote about the story (first line: “Going Viral is the number one aspiration of everyone and their next door neighbor”). “This is how the world ends,” I said.
Around the same time I got an email from a friend, Andrew Pickles, who wanted to take some photos of me as a new subject, rather than the ones he normally uses. I said sure! One of the photos we took was this one:

I made it my Facebook profile picture and David Malki (comics creator, FORMER FRIEND) somehow got ahold of it and turned it into this:

That first shot was fired (by me, I admit) about a week ago and OH MY, we DID NOT REALIZE what we were unleashing.