Major Yogurt Maker Decides to Prioritize Sales of Plant-Based Products

When the biggest yogurt producer in the world decides to readjust its budget to emphasize non-dairy products, you know the trend toward vegan foods is really taking hold. That’s exactly what’s going on at French food group Danone , maker of Activia yogurt and Evian water. In 2016, Danone announced it will spend $10 billion to acquire WhiteWave , the parent company for popular plant-based brands like Silk, So Delicious and Vega. Danone has decided to cut costs over the next three years by $1.1 billion. This affects in particular the marketing budget, according to the company. Why is this severe curtailment necessary? Blame plummeting demand for milk, coupled with higher milk prices. Instead of continuing to push hard on dairy products, it looks like Danone wants to ride the coattails of success being experienced these days by WhiteWave. According to Bloomberg : The [gloomy ...