MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

published:29 Aug 2014

views:94258

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

published:05 Jul 2012

views:5229

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc

published:03 Dec 2012

views:176415

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail.com
Also, you can follow me on my other social media if you have a superior stalker level:
♥ FACEBOOK: https://www.facebook.com/p3tit3jan
♥ INSTAGRAM: https://instagram.com/p3tit3_Jan
♥ TWITTER: https://twitter.com/p3tit3Jan
Want more? Check my blog!! http://www.p3tit3jan.com
Muchos besos a todos, MUÁ!!!! ♥♥♥

published:15 Feb 2017

views:1151

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 OutbackVistaPointColorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.

published:10 Mar 2016

views:87122

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

Build A Digital Strategy in 5 Steps

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

12:32

The Awesomeness of Strategic Planning - Advertising

The Awesomeness of Strategic Planning - Advertising

The Awesomeness of Strategic Planning - Advertising

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

7:08

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

1:19

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc

17:29

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail.com
Also, you can follow me on my other social media if you have a superior stalker level:
♥ FACEBOOK: https://www.facebook.com/p3tit3jan
♥ INSTAGRAM: https://instagram.com/p3tit3_Jan
♥ TWITTER: https://twitter.com/p3tit3Jan
Want more? Check my blog!! http://www.p3tit3jan.com
Muchos besos a todos, MUÁ!!!! ♥♥♥

5:55

Overview of the Strategic Planning Process

Overview of the Strategic Planning Process

Overview of the Strategic Planning Process

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

Branding: Nike & Apple Marketing Strategy

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 OutbackVistaPointColorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.

19:29

The greatest TED Talk ever sold - Morgan Spurlock

The greatest TED Talk ever sold - Morgan Spurlock

The greatest TED Talk ever sold - Morgan Spurlock

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

What is the Best Marketing Strategy of All Time?

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about

Build A Digital Strategy in 5 Steps

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

published: 29 Aug 2014

The Awesomeness of Strategic Planning - Advertising

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

published: 05 Jul 2012

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance...

published: 31 Jan 2014

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They'r...

published: 03 Dec 2012

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail....

published: 15 Feb 2017

Overview of the Strategic Planning Process

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

Branding: Nike & Apple Marketing Strategy

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 OutbackVistaPointColorado Springs, CO 80904
** All video and audio content created by myself and or used with pe...

published: 10 Mar 2016

The greatest TED Talk ever sold - Morgan Spurlock

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

What is the Best Marketing Strategy of All Time?

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/busine...

Build A Digital Strategy in 5 Steps

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to wat...

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

The Awesomeness of Strategic Planning - Advertising

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to con...

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BEL...

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/

published:31 Jan 2014

views:1149358

back

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my percep...

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail.com
Also, you can follow me on my other social media if you have a superior stalker level:
♥ FACEBOOK: https://www.facebook.com/p3tit3jan
♥ INSTAGRAM: https://instagram.com/p3tit3_Jan
♥ TWITTER: https://twitter.com/p3tit3Jan
Want more? Check my blog!! http://www.p3tit3jan.com
Muchos besos a todos, MUÁ!!!! ♥♥♥

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail.com
Also, you can follow me on my other social media if you have a superior stalker level:
♥ FACEBOOK: https://www.facebook.com/p3tit3jan
♥ INSTAGRAM: https://instagram.com/p3tit3_Jan
♥ TWITTER: https://twitter.com/p3tit3Jan
Want more? Check my blog!! http://www.p3tit3jan.com
Muchos besos a todos, MUÁ!!!! ♥♥♥

Overview of the Strategic Planning Process

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustr...

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

Branding: Nike & Apple Marketing Strategy

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Shar...

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 OutbackVistaPointColorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.

Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 OutbackVistaPointColorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.

The greatest TED Talk ever sold - Morgan Spurlock

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored...

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo prob...

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

What is the Best Marketing Strategy of All Time?

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing str...

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about

Internet Marketing Strategy - Step by step

http:///www.andrewredwards.com info@andrewredwards.com
I have created a new version of this video. Watch the new Internet MarketingStrategy - Step by step video here https://www.youtube.com/watch?v=yRyYUH53EO4
A summary of the essential step by step process your business must follow to be successful online for website marketing.
Get this wrong and you will regret it as this has been proven to have the maximum impact on your business`s growth potential.
1) Keyword Research
-----------------------------
A professional keyword research service eliminates guesswork so that you can invest your marketing budget wisely to boost your leads and sales. Visit the link bellow to find the demand for your product or service online
http://andrewredwards.com/keyword-research/
2) Competitive An...

published: 28 Jun 2012

Strategic Growth: How to strategically grow your business with Facebook Ads (Mojca Marš)

Promotion Strategy - Strategic Marketing of High Tech and Clean Tech

StanfordCSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring2012Instructor: Tony Seba
PromotionStrategy
Tony Seba, author of 'Winners Take All - 9 FundamentalRules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget.
What's the right promotion strategy?
What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages?
When should a company invest in publicity and public relations? When does it invest in advertising?
What is the best content strategy?
How is advertising or promotions different from branding?
What do stories have to do with advertising?
More inform...

published: 01 Jul 2012

Strategic Account Planning: What Separates the GREAT from the WEAK

published: 15 Jun 2017

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

published: 10 Aug 2013

Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

published: 26 Nov 2012

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

Coca-Cola Marketing Strategy

Strategic Management Delta Signal group 13

Created with Wondershare Filmora. I do not own any rights to the music in this video presentation, they are purely used for a university assignment and not entertainment or advertising purposes

published: 14 Oct 2016

Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on GlobalBrandLeadership at Columbia Business School.
http://briteconference.com
http://globalbrands.org

FacebookMarketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it's time to see why.
https://www.meetup.com/Digital-Marketers-of-the-Palm-Beaches/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
About AntoineDupontBorn and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International).
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development.
In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids.
561-272-8567
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont

FacebookMarketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it's time to see why.
https://www.meetup.com/Digital-Marketers-of-the-Palm-Beaches/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
About AntoineDupontBorn and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International).
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development.
In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids.
561-272-8567
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont

http:///www.andrewredwards.com info@andrewredwards.com
I have created a new version of this video. Watch the new Internet MarketingStrategy - Step by step video here https://www.youtube.com/watch?v=yRyYUH53EO4
A summary of the essential step by step process your business must follow to be successful online for website marketing.
Get this wrong and you will regret it as this has been proven to have the maximum impact on your business`s growth potential.
1) Keyword Research
-----------------------------
A professional keyword research service eliminates guesswork so that you can invest your marketing budget wisely to boost your leads and sales. Visit the link bellow to find the demand for your product or service online
http://andrewredwards.com/keyword-research/
2) Competitive Analysis
-------------------------------------
Pick you battles wisely. Discover the intelligent & quickest way to beat your competition. Apply for your competitor research now
http://andrewredwards.com/competitive-analysis/
3) Creation or upgrade of your website based on advanced conversion design principles (Not what you web developer looks at most of the time)
Install Google Analytics (Its completely free and worth $1000`s)
4) Google AdwordsAudit
--------------------------------------
Test which keyword phrases actually convert into a qualified lead or sale using pay per click first (Google Adwords)
Our Google Adwords professional management service is guaranteed to grow your sales & reduce costs, more efficiently. Apply for a professional Google Adwords audit for FREE now.
http://andrewredwards.com/google-adwords/
5) SEO - The left hand side of Google once you know which keyword phrases actually convert.
If you take 6,12, 18, 24 months to get your keyword phrases found on Google and then it does not convert how frustrated will you be not to mention how much money you will have saved paying an SEO company to get you found on Google
On PageOptimisation
---------------------------------
Order your professional on page optimisation report now to learn how to beat your no 1 competitor on Google
http://andrewredwards.com/onpage-optimisation/
6) Track and test what works that could increase your conversion by 2%+ just by changing your call to action, guarantee or offer
Website Audit and Integrated Marketing Review
--------------------------------------------------------------------------------------
Get more qualified phone & email inquiries, and sales online. Apply for your Integrated Digital Marketing review now ($997 Value - your's FREE!).
http://andrewredwards.com/integrated-marketing-review/
ContactAndrew
----------------------------
info@andrewredwards.com
+61 7 3103 3265
+61 401 445 019
http:///www.andrewredwards.com
SEO & Social Media Strategies To BoostSales:
https://youtu.be/CTaM5X_qNg8

http:///www.andrewredwards.com info@andrewredwards.com
I have created a new version of this video. Watch the new Internet MarketingStrategy - Step by step video here https://www.youtube.com/watch?v=yRyYUH53EO4
A summary of the essential step by step process your business must follow to be successful online for website marketing.
Get this wrong and you will regret it as this has been proven to have the maximum impact on your business`s growth potential.
1) Keyword Research
-----------------------------
A professional keyword research service eliminates guesswork so that you can invest your marketing budget wisely to boost your leads and sales. Visit the link bellow to find the demand for your product or service online
http://andrewredwards.com/keyword-research/
2) Competitive Analysis
-------------------------------------
Pick you battles wisely. Discover the intelligent & quickest way to beat your competition. Apply for your competitor research now
http://andrewredwards.com/competitive-analysis/
3) Creation or upgrade of your website based on advanced conversion design principles (Not what you web developer looks at most of the time)
Install Google Analytics (Its completely free and worth $1000`s)
4) Google AdwordsAudit
--------------------------------------
Test which keyword phrases actually convert into a qualified lead or sale using pay per click first (Google Adwords)
Our Google Adwords professional management service is guaranteed to grow your sales & reduce costs, more efficiently. Apply for a professional Google Adwords audit for FREE now.
http://andrewredwards.com/google-adwords/
5) SEO - The left hand side of Google once you know which keyword phrases actually convert.
If you take 6,12, 18, 24 months to get your keyword phrases found on Google and then it does not convert how frustrated will you be not to mention how much money you will have saved paying an SEO company to get you found on Google
On PageOptimisation
---------------------------------
Order your professional on page optimisation report now to learn how to beat your no 1 competitor on Google
http://andrewredwards.com/onpage-optimisation/
6) Track and test what works that could increase your conversion by 2%+ just by changing your call to action, guarantee or offer
Website Audit and Integrated Marketing Review
--------------------------------------------------------------------------------------
Get more qualified phone & email inquiries, and sales online. Apply for your Integrated Digital Marketing review now ($997 Value - your's FREE!).
http://andrewredwards.com/integrated-marketing-review/
ContactAndrew
----------------------------
info@andrewredwards.com
+61 7 3103 3265
+61 401 445 019
http:///www.andrewredwards.com
SEO & Social Media Strategies To BoostSales:
https://youtu.be/CTaM5X_qNg8

published:28 Jun 2012

views:303861

back

Strategic Growth: How to strategically grow your business with Facebook Ads (Mojca Marš)

StanfordCSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring2012Instructor: Tony Seba
PromotionStrategy
Tony Seba, author of 'Winners Take All - 9 FundamentalRules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget.
What's the right promotion strategy?
What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages?
When should a company invest in publicity and public relations? When does it invest in advertising?
What is the best content strategy?
How is advertising or promotions different from branding?
What do stories have to do with advertising?
More information:
http://www.tonyseba.com

StanfordCSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring2012Instructor: Tony Seba
PromotionStrategy
Tony Seba, author of 'Winners Take All - 9 FundamentalRules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget.
What's the right promotion strategy?
What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages?
When should a company invest in publicity and public relations? When does it invest in advertising?
What is the best content strategy?
How is advertising or promotions different from branding?
What do stories have to do with advertising?
More information:
http://www.tonyseba.com

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo prob...

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactic...

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strat...

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on GlobalBrandLeadership at Columbia Business School.
http://briteconference.com
http://globalbrands.org

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on GlobalBrandLeadership at Columbia Business School.
http://briteconference.com
http://globalbrands.org

Build A Digital Strategy in 5 Steps

MarcusMustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&ADTraining course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/

The Awesomeness of Strategic Planning - Advertising

http://www.95percent.com.my/graduate-fellowship-programme/ -- If you're looking for adventure, constant challenge and a life less ordinary, we invite you to consider a career in advertising. It is an intensely rewarding career, both financially and in terms of career satisfaction. How far and fast you climb, will depend entirely on your talent, merit and drive.
We are offering 12 of this year's best and brightest students the opportunity to fast track their careers in advertising.

7:08

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to buil...

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
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CONNECT
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EVAN
* About: http://www.evancarmichael.com/about/
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1:19

Advertising Director: What is Strategic Planning - Anne Feighan Career Girls Role Model

Advertising Director Anne Feighan shares valuable career guidance and life advice with gir...

Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visithttp://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc

17:29

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you aske...

ADVERTISING AND PUBLIC RELATIONS DEGREE + MA STRATEGIC MARKETING

Hello, my beautiful human beings!
I hope that you enjoyed the video that some of you asked me to do. I can only talk about my own experience and from my perception so it may differ from other people point of view. Some of you asked me to talk about the job market in London vs. Spain but I only have experience working at the first one so far so I'll do one if I start working for a British company.
♥ LIST OF WEBSITES MENTIONED:
- https://www.escueladeempresa.com
- https://www.linkedin.com
- https://www.reed.com
- https://education.hootsuite.com
- https://www.smartinsights.com
- http://www.wordstream.com/learn
- https://analyticsacademy.withgoogle.com
And that's all! If you want to ask me any question or just say "hi", please leave me a comment or write me an email to lepetitejan@gmail.com
Also, you can follow me on my other social media if you have a superior stalker level:
♥ FACEBOOK: https://www.facebook.com/p3tit3jan
♥ INSTAGRAM: https://instagram.com/p3tit3_Jan
♥ TWITTER: https://twitter.com/p3tit3Jan
Want more? Check my blog!! http://www.p3tit3jan.com
Muchos besos a todos, MUÁ!!!! ♥♥♥

5:55

Overview of the Strategic Planning Process

Today's whiteboard video is an overview of the strategic planning process. Instead of goin...

Overview of the Strategic Planning Process

Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process.
Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug
Download the EssentialsGuide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/
Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen

24:49

4 Principles of Marketing Strategy | Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing St...

Branding: Nike & Apple Marketing Strategy

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What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
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Stake your claim and amplify it!
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Send Your Swag:
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** All video and audio content created by myself and or used with permission from the creator.

19:29

The greatest TED Talk ever sold - Morgan Spurlock

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influentia...

The greatest TED Talk ever sold - Morgan Spurlock

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
Talk by Morgan Spurlock.

3:17

IPA Guide to...strategic planning

Find out more about what strategy and planning roles entail, skills suited to these positi...

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

What is the Best Marketing Strategy of All Time?

The best marketing strategy for your business takes some trial and error to find, however, in this video, DaleBeaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
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Google+: https://plus.google.com/+BusinessBlueprint/about

Facebook Marketing: Strategies For Small Business in 2018 [KEYNOTE]

FacebookMarketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it's time to see why.
https://www.meetup.com/Digital-Marketers-of-the-Palm-Beaches/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
About AntoineDupontBorn and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International).
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development.
In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids.
561-272-8567
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont

24:49

4 Principles of Marketing Strategy | Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing St...

Internet Marketing Strategy - Step by step

http:///www.andrewredwards.com info@andrewredwards.com
I have created a new version of this video. Watch the new Internet MarketingStrategy - Step by step video here https://www.youtube.com/watch?v=yRyYUH53EO4
A summary of the essential step by step process your business must follow to be successful online for website marketing.
Get this wrong and you will regret it as this has been proven to have the maximum impact on your business`s growth potential.
1) Keyword Research
-----------------------------
A professional keyword research service eliminates guesswork so that you can invest your marketing budget wisely to boost your leads and sales. Visit the link bellow to find the demand for your product or service online
http://andrewredwards.com/keyword-research/
2) Competitive Analysis
-------------------------------------
Pick you battles wisely. Discover the intelligent & quickest way to beat your competition. Apply for your competitor research now
http://andrewredwards.com/competitive-analysis/
3) Creation or upgrade of your website based on advanced conversion design principles (Not what you web developer looks at most of the time)
Install Google Analytics (Its completely free and worth $1000`s)
4) Google AdwordsAudit
--------------------------------------
Test which keyword phrases actually convert into a qualified lead or sale using pay per click first (Google Adwords)
Our Google Adwords professional management service is guaranteed to grow your sales & reduce costs, more efficiently. Apply for a professional Google Adwords audit for FREE now.
http://andrewredwards.com/google-adwords/
5) SEO - The left hand side of Google once you know which keyword phrases actually convert.
If you take 6,12, 18, 24 months to get your keyword phrases found on Google and then it does not convert how frustrated will you be not to mention how much money you will have saved paying an SEO company to get you found on Google
On PageOptimisation
---------------------------------
Order your professional on page optimisation report now to learn how to beat your no 1 competitor on Google
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6) Track and test what works that could increase your conversion by 2%+ just by changing your call to action, guarantee or offer
Website Audit and Integrated Marketing Review
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Get more qualified phone & email inquiries, and sales online. Apply for your Integrated Digital Marketing review now ($997 Value - your's FREE!).
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ContactAndrew
----------------------------
info@andrewredwards.com
+61 7 3103 3265
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SEO & Social Media Strategies To BoostSales:
https://youtu.be/CTaM5X_qNg8

52:01

Strategic Growth: How to strategically grow your business with Facebook Ads (Mojca Marš)

Promotion Strategy - Strategic Marketing of High Tech and Clean Tech

StanfordCSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring2012Instructor: Tony Seba
PromotionStrategy
Tony Seba, author of 'Winners Take All - 9 FundamentalRules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget.
What's the right promotion strategy?
What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages?
When should a company invest in publicity and public relations? When does it invest in advertising?
What is the best content strategy?
How is advertising or promotions different from branding?
What do stories have to do with advertising?
More information:
http://www.tonyseba.com

Advertising Tips - Strategic Marketing EDU

http://StrategicMarketingEDU.com/ - Here is our second Google+ HangoutOn Air. The audio in this one was much better. I don't believe there were any echo problems at all.
During this session, JulianaCrawley shared some great tips on advertising that she learned from a couple of workshops she attended earlier in the week. Some basic notes from the hangout can be found below the video.
Check out the website for a list of tools and websites mentioned in the hangout.

57:30

Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, ...

Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

2:09:31

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you've e...

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

31:29

How Do You Guide Strategic Advertising Insights in an Age of Chaos?

How Do You Guide Strategic Insights in an Age of Chaos?
The media landscape has now enter...

Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on GlobalBrandLeadership at Columbia Business School.
http://briteconference.com
http://globalbrands.org

Facebook Marketing: Strategies For Small Business ...

4 Principles of Marketing Strategy | Brian Tracy...

Internet Marketing Strategy - Step by step...

Strategic Growth: How to strategically grow your b...

Promotion Strategy - Strategic Marketing of High T...

Strategic Account Planning: What Separates the GRE...

Advertising Tips - Strategic Marketing EDU...

Philip Kotler: Marketing...

Harvard i-lab | Startup Secrets: Go to Market Stra...

How Do You Guide Strategic Advertising Insights in...

Michael Lasmanis: Data and Online Advertising...

Coca-Cola Marketing Strategy...

Strategic Management Delta Signal group 13...

Building Your Action Plan for Social Media Marketi...

It turns out that a theory explaining how we might detect parallel universes and prediction for the end of the world was proposed and completed by physicist Stephen Hawking shortly before he died ... &nbsp;. According to reports, the work predicts that the universe would eventually end when stars run out of energy ... ....

Britain’s Royal Astronomical Society announced Monday that an object called 1I/2017 (‘Oumuamua) – the first confirmed asteroid known to have journeyed here from outside our solar system – most likely came from from a binary star system, or two stars orbiting a common center of gravity, EarthSky reported ... They looked at how common these star systems are in the galaxy ... ....

In another blow to the Trump administration Monday, the US Supreme Court decided Arizona must continue to issue state driver’s licenses to so-called Dreamer immigrants and refused to hear an effort by the state to challenge the Obama-era program that protects hundreds of thousands of young adults brought into the country illegally as children, Reuters reported ... – WN.com. Jack Durschlag....

Uber announced on Monday that it was pulling all of its self-driving cars from public roads in Arizona and San Francisco, Toronto, and Pittsburgh after a female pedestrian was reportedly killed after being struck by an autonomous Uber vehicle in Tempe, according to The Verge.&nbsp; ... “We are fully cooperating with local authorities in their investigation of this incident.” ... "Some incredibly sad news out of Arizona....

search tools

You can search using any combination of the items listed below.

Zuckerberg, Facebooks founder and chief, said that the Microsoft investment was made at the absolute peak of the market and that it was a part of Facebooks partnership with Microsoft, which includes advertising and search agreements....

Schrems has founded a non-profit, called None Of Your Business (NOYB), that is hiring lawyers and exploring avenues for "strategic litigation" over GDPR privacy violations ... Wieser expressed concerns that the company's regulatory risks would intensify and that its sophisticated use of data in advertising was in jeopardy ... for targeted advertising....

The initiative, aimed at boosting video viewership as Facebook competes with platforms such as YouTube, also includes providing creators with more analytics tools and easier access to advertisers...The new payment method would be in addition to existing monetization tools such as branded content and, to a smaller set of creators, advertising breaks in videos....

Frank Pangallo denounces campaigns from pokies lobby, unions and major parties, and calls for independent authority to judge ‘truth in advertising’. One of Nick Xenophon’s few successful candidates in South Australia’s state election says he will use his position in the upper house to crack down on misleading political advertising after “the dirtiest campaign” he’s ever seen....

In 2017, US military expenditures reached $603 billion, four times higher than China's $151 billion, according to the London-based International Institute for Strategic Studies ... While an arms race with the US is not on China's strategic agenda, "safeguarding national sovereignty, security and development interests," in the words of Premier Li, are top priorities prompting China's increased military buildup....

Google remains the top dog in digital advertising, but its market share is declining ... While Facebook's core service has mostly matured in the important North American market -- daily active users (DAUs) declined modestly for the first time ever last quarter -- its Instagram service is "rapidly" growing its advertiser base, according to eMarketer....

RUMFORD — HolySaviorSchool at 115 Maine Ave. will close at the end of this school year because of declining enrollment and finances, according to a news release ...Advertisement ... Advertisement. ....

Peter Braig ... This was between 2015 and mid-2017 ... “Many customers could not reach the maximum speeds advertised by iiNet and Internode because their connection was not capable of delivering it ... TPG compensated 8000 customers in December due to NBN speed advertising ... The ACCC has been cracking down on “terrible” NBN advertising, with many major telcos updating their marketing in line with the industry guidance issued by the regulator ... ....

The giant search engine recently decided to crack down all the sites dedicated to promote or advertise cryptocurrency products and services ... The banning applies not only to digital currencies advertisement but also to Initial Coin Offerings (ICOs), wallets and any crypto trading advice site....