Samples are the number one influencer of the prescribing habits of doctors, and I proved this with my last pharma company, which was a very small one, where doctors could request samples simply by faxing in a form off of the company%u2019s website. I became the third best rep in sales out of 200 within six weeks, and never made one call on a doctor%u2019s office. I mailed these forms anonymously instead to the offices in my territory.