‘Not your average dolls, these fashion-forward characters are packed with personality. Each L.O.L. Surprise comes complete with a bathtub, doll stand and hangout, all doubling up as a purse,” read a statement from MGA.

“But the surprise doesn’t end there, once the final layer has been unwrapped, kids can feed the doll water with its baby bottle accessory and reveal its feature, the special dolls change colour when they are placed in water.”

The line features 45 L.O.L Surprise Dolls to collect.

The range I now available at major retailers across the UK, including Argos who celebrated the launch of the line earlier this week.

Linzi Walker, chief toy buyer at Argos, said: “Collectables are all the rage and children will absolutely love these unique new toys.

“It’s almost like their very own pass the parcel experience, with fun surprises at every stage. And at just £7.99 each, they’re really pocket money friendly.”

Since launching in December 2015 and in the UK in spring this year, Num Noms has become one of the top 40 bestselling toys, having made a strong digital impression with over 100 million views on YouTube.