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In one of its first partnerships with a brand marketer for its
inPowered platform, the blog ad network NetShelter has generated
52% more viewership for Samsung's Smart TV campaign on
tech blogs using its new ad unit, said NetShelter's CEO Peyman
Nilforoush in an interview with Beet.TV.

Samsung
helped conceive and develop the new platform. NetShelter's tools
are designed to serve up relevant blog content to viewers with
viral sharing tools rather than traditional banner ads.

The platform leverages content of influencers and tech bloggers
and amplifies it on behalf of brands to influential audiences,
Nilforoush explained.

"We take the most influential content, we run it through an
algorithm, and we categorize it by tech purchase category...we
then curate that into the [ad] unit and we run that unit across
our network and amplify it into the social channels for the
marketer," Nilforoush said.