For his feature film directorial debut, Seth MacFarlane didn’t play it safe with a “Family Guy” movie; instead, he wrote an R-rated, live-action-cum-animation hybrid about a man and his talking teddy bear. In the packed Vimeo Theater inside the Austin Convention Center at SXSW on Sunday morning, MacFarlane and surprise-guest Mark Wahlberg unveiled the first public look at “Ted.”

Tough guy Mark Wahlberg might not be so tough after all: The “Contraband” star admitted in a new interview with Redbook, that only did “The Help,” make him cry, but he cried “seven or eight times.” Even his wife, Rhea Durham, made fun of him for that one, he said.