In our earlier posts in this five-part series on optimizing your sales funnel through testing have brought us to a fourth important step. After collecting data, prioritizing what and where to test, and identifying Key Performance Indicators, it’s time to consider how...

In our previous two posts, we covered the beginnings of how to optimize your sales funnel through testing. Once you’ve started by collecting data and have figured out the area of your sales funnel that needs the most optimization, we get to the most important...

In our previous post about optimizing your sales funnel through testing, we talked about the importance of collecting data. Once you ensure you are tracking adequate data on your pages, you need to prioritize where to run your tests. When it comes to testing, one of...

This is the first post in a five-part series that will tell you how to get started with testing different elements of your web pages as a way to optimize your sales funnel. In this article we will discuss the importance of starting with data. Stay tuned for more posts...

If your sales funnel is like a road map, metrics are a lot like the step-by-step directions you take to get from where you started to where you want to end up. Metrics are a snapshot of the present – they tell you where you are, how effective your past choices...