Posts by TopLine Media Group

I speak about multi-channel attribution in my presentations, and discuss at length with clients, and saw this great article/case study from Adroll… Entitled Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing, it’s an in-depth look at an issue that plagues a lot of marketers and sales teams. An excellent study on the topic…

Very interesting info: “Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way you craft your strategy in digital channels. “ Check out the article here: https://goo.gl/awsxTz

In case you want to see just how overshadowing New Media is…how much New Media is outperforming Old Media, check out this article from Axios: https://goo.gl/vuVGFC It’s astounding, but not surprising. https://goo.gl/vuVGFC

Here’s a Forbes article, and we think it’s spot on: https://www.forbes.com/sites/danielnewman/2017/04/25/top-six-digital-transformation-trends-in-media-and-entertainment/#521a2abd6729 The first trend, “Multi-Channel Experiences Are The Norm,” is something we’ve been preaching since 2012. With the exponential growth of mobile phones and accessing the Internet with them, consumer behavior is such that a person is watching TV on their couch, with laptop on the…

We just took a look at an excellent research piece compiled by Accenture. Market and industry trends in TV. A couple of take-aways are represented in the following sub-headers on page 7: “The rise of digital brands” and “The time is now to build capabilities for the digital age” These statements not only speak to the…