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SPOKE London saw a 54% increase in downstream conversion to sale by extending email CRM to social. 

— SPOKE LONDON

Why sync Google Customer Match Audiences from your CRM?

1) Lifecycle Marketing

By Syncing your Google Customer Match audiences, you can deliver multiple ads through the customer journey. For example, you could serve a nurture ad for everyone who submits a lead, and hasn’t purchased on YouTube.

2) Bid Management

Customer Lists can be applied to up-weight and down-weight your PPC search bids. For example, you might want to reduce bids for people searching for your brand who have just purchased.

You could use Similar Audiences to upweight generic bids for people who are similar to your high value customer segments.

3) Exclusions

You can also use customer lists to simply exclude people from ads who have recently converted. For example, only showing YouTube ads to new customers.

Features

Add and remove records: Mirror the customer segments in your CRM rather than adding on top of existing audiences.

Rapid sync: Sync every 3 hours, 24 hours or Weekly depending on what you need.