Jessica Vascellaro does a nice job outlining some of the early moves by new Apple CEO Tim Cook which differentiate him from Steve Jobs. I was particularly pleased to read that Cook set up a generous charitable gift matching program. But this bit at the end bears watching:

One other difference with Mr. Jobs: Mr. Cook is "not a product guy," his colleagues and friends often say. That's a sentiment Mr. Jobs himself echoed to author Walter Isaacson in a recently published biography. People close to the company question whether Mr. Cook can continue the string of hits that have made Apple the world's largest technology company. In the past, Mr. Cook once asked an employee briefing him on a new service, "tell me again how this helps me sell more phones," according to this person.
-WSJ, November 2, 2011