Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G

電信級Wi-Fi:收益化模式和5G狀況的Wi-Fi的未來
Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G

出版日期: 2017年12月21日

內容資訊: 英文 41 Pages

簡介

本報告提供Wi-Fi相關技術相關調查分析，技術的未來性，全球Wi-Fi構築的經營模式的評估和檢驗等相關的系統性資訊。

第1章 市場情形

Wi-Fi定義

Wi-Fi狀況

業者和Wi-Fi

Wi-Fi流量的增加

Wi-Fi vs. 行動電話資料

Wi-Fi的收益化

Wi-Fi網路的選擇

Wi-Fi的演進

Wi-Fi和5G

第2章 經營模式分析

Wi-Fi經營模式:各業者類型

Wi-Fi的收益化

直接/贊助商的收益化

管理/批發的收益化

用戶保持

Wi-Fi的支出增加

Voice-over-Wi-Fi

行動資料分流

Wi-Fi的未來

Wi-Fi和5G

主要調查結果與建議

附錄

目錄

Product Code: TC0062IR

Installed base of Wi-Fi devices grew to nearly 7 Billion in 2016, driven largely by increasing smartphone adoption. Higher throughput, interoperable and backward compatible industry standards (from IEEE and backed by the Wi-Fi Alliance), other performance improvements as well as technical capabilities for operators including Passpoint and VoWi-Fi, have helped drive this huge success. Homespots and low cost hotspot deployment have increased the total number Wi-Fi areas (hotspots + homespots) from less than 30 million in 2013 to 85 million in 2016, with expectations of 113 million for 2018.

Wi-Fi calling/VoWi-Fi is very attractive for mobile only (and mobile mostly) operators, providing multiple benefits in addition to boosting indoor coverage, including countering OTT providers, leveraging IMS and VoLTE investments and supporting 2G and 3G spectrum liberation. VoWi-Fi is also fundamental to Wi-Fi first MVNOs and is an attractive option for fixed-mobile operators.

Wi-Fi network monetization takes many forms and though the opportunity is not significant, it provides for incremental revenues from across all customer groups (from consumer to wholesale).

Wi-Fi enables the most progressive operators, notably the three South Korean carriers, to provide the fastest speeds. By aggregating Wi-Fi with LTE (with MCP TP) downlink speeds of ~1Gbps are possible. While AIS from Thailand has launched with this non-standard technology, diverse operators such as Chunghwa from Taiwan and M1 from Singapore are among the first to invest into LWA, the standardized technology for LTE-Wi-Fi aggregation.

The report "Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G", provides an analysis of the business models available to different operators to benefit from and monetize Wi-Fi networks. It includes data and insights on the Wi-Fi technology status and trends with respect to the growth in installed base of Wi-Fi hotspots, homespots and devices and traffic worldwide. The report outlines the future evolution of the technology as mobile networks migrate to 5G. Built on real-world examples, the report examines the five key business models for Wi-Fi, their fit by operator type and the critical considerations and strategic options for operators and vendors.

Specifically, this report -

Provides data and insights on the Wi-Fi technology and outlines the future of the technology.

Provides an assessment of business models built around Wi-Fi worldwide, and examines these business models from the perspective of their fit for different operator types taking into account operator portfolio breadth.

Scope

Key findings of the report include -

Standardization, performance improvements and operator support continue to drive Wi-Fi adoption. Homespots and low cost hotspot deployment have increased the total number Wi-Fi areas (hotspots + homespots) from less than 30 million in 2013 to 85 million in 2016, with expectations of 113 million for 2018.

Wi-Fi supports multiple business models for operators. There are five broad Wi-Fi business models available to network operators which can and should be used in combination (they are not mutually exclusive), though not all are relevant to all operator types. Integrated (fixed-mobile) and fixed-MVNO operators can benefit from all the different business models available while mobile first operators are more limited.

The investment and operational costs of Wi-Fi must be kept low because the revenue upside is limited. There are multiple partnership opportunities which can help to keep costs down including joint ventures, roaming, wholesale, OTT providers, Wi-Fi specialists, venue owners, advertisers, payment providers etc.

Wi-Fi network revenue upside must be maximized and thus sold across the organization from the consumer and business facing departments to advertising/media and wholesale divisions.

Wi-Fi helps networks evolve by accelerating migration to 4G, freeing up spectrum for refarming and can form part of future heterogeneous networks and 5G. Wi-Fi or not, unlicensed spectrum will form part of future LTE and 5G networks.

Reasons to buy

The report provides a comprehensive examination of operator business models in the global market to help executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans and optimize resource allocation and return on investments.

Each business model is analyzed to highlight notable approaches as well as how different types of operators, whether fixed only, fixed-mobile or mobile only are leveraging the technology to suit their particular context.

The report highlights innovative and progressive approaches from operators around the world, including both developed and developing regions.

The report discusses concrete opportunities for Wi-Fi, providing a number of actionable recommendations for operators and vendors.