Are your top sales executives sitting idle? If sales are happening at a snail’s pace, it is usually down to two factors: • Insufficient lead generation • Low conversion rate If you have a great sales team in place, but you are struggling with lead generation, it’s time to look outside. Yes! We are asking…

What a warm call or hot lead doesn’t do for your business, cold calling can.While a warm call is when a lead form gets filled up on your website; a hot lead is created when a prospect calls on an in-bound and requests for your product or service based on a reference. Cold calling is…

Generally, marketers are proficient in managing the in – house marketing systems on a regular basis. The skills that are required to prepare daily reports and analysis are unique and demanding than the ones that simply require the assessment of the database information and take decisions based on that. Although the marketing departments of the…

As the new technologies and trends are coming up, marketers need to match up with the pace of growth and technological up gradation, so as to combat the challenges faced in the business to business contacts. It is essential to keep your marketing information and contacts up to date. The importance of creating and maintaining…

Strategic In-sourcing Vs Outsourcing of the Sales and Marketing activities: Generally, marketers are proficient in managing the in – house marketing systems on a regular basis. The skills that are required to prepare daily reports and analysis are unique and demanding than the ones that simply require the assessment of the database information and take…

I was inspired to write this post when a reader asked this very question, “Do you use 100% automation for your lead nurturing?” Off the bat, my answer was an immediate “no”. But it got me thinking; what all manual interventions can better your lead nurturing program? Lead nurturing can help nudge your inquiries to…

It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and…

Top Seven Digital Ways To Build Email List: If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion….

starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustain a business, though. To be successful, you’ll need to first focus on building a powerful brand identity. Here are some tips…

ClientCurve Marketing Solutions | SEO vs. PPC: Which Is the Best Fit for Your Business? The success of any online enterprise is measured by how much traffic is directed to that particular website. The key is to draw people to your website, the shop window for your business, and give them enough reason to convert…