1950 Chevrolet Bomb Truck - The Prophecy

Bomb Truck Of The Year

By Edgar Hoill, Photography by Edgar Hoill

Lowrider, April 21, 2010

There are many things you need in order to build a truck worthy of being dubbed the "Bomb Truck of the Year," the most important of which are the ethics of hard work and dedication. Isidro Juares is no stranger to these two virtues, especially that of hard work. His family lived in the border town of La Cuña Coahuila, MX where they worked for 6 months out of each year in the Turkey processing plants in the city of Del Rio, TX. When Isidro was not working with his parents, he was back in his hometown, going to school and getting his education. By the age of 16, Isidro had saved up enough money to purchase his first car from one of his friends; a clean '73 Chevy Impala convertible that was custom-painted royal blue and sitting on Rocket Wheels. As the years went by and he got older, Isidro began working as an upholsterer until he decided to move to the city of San Antonio, TX to open up his own shop. Liberated by his new move, Isidro knew that there was still much more in store for him.

Since the move was well-planned, Isidro already had work waiting for him in San Antonio. He opened up a shop named Hi Tech Auto in 1999, and began work on his first project that year as well. Isidro garnered a lot of attention for the work he did on this project, a car he christened "The Great Pretender," which took home honors for Bomb Car of the Year. His penchant for working on award winning cars like "Wild Thing 2000," and "Pura Plata 2," gave him the inspiration he needed to build his own award-winning car. Rather than jump in head first, Isidro took it one step at a time and built "The Prophecy" bicycle, which took home Best Bike Honors in the '04 and '05 Las Vegas Super Shows. Having tasted success in the bike arena, a reluctant Isidro knew it was time to finally build himself an award-winning 'Lo-Lo.

After looking for some time, Isidro came across a 1950 Bomb truck while looking for some car parts in a junkyard in November of 2005. Isidro saw great potential in the Bomb truck, so he purchased it for $200, dragged it out from the junkyard, and put it on his trailer, readying it for a trip straight to his shop. Isidro knew that if he wanted to show in the '06 Las Vegas Super Show, he needed to qualify in the Houston show that took place earlier in the year. This meant having the truck ready by that show's July date, so Isidro and his team of employees worked on the truck day and night to make sure that he could meet his deadline.