I understand that and there a lot of people who think like you. That said, once your generation is gone, so will that attitude. Multi-platform is the way most people get their information now and that's not going away. If people want to fork up the dough to watch out-of-market games, they will. They won't care about price. They'll budget for it. That's where we're headed.

They won't be able to budget for it if they won't be able to afford it.