Caked Up!

branding:Caked Up!

The Obstacle:

Caked Up! was growing (a great problem to have) and incorporating a coffee shop with their bakery. With these additions Lauran wanted to rebrand her shop in a way which would engage a younger crowd, without alienating their client base who needed custom cakes for special events.

The Soution:

Develop a brand which was youthful for the coffee shop crowd, but overall communicated craftsmanship & professionalism for their clients.

The Process:

Sketching, Designing, Implementing:

After reading over her response to the questionnaires I’d sent, hearing about her business via video chat, and seeing what her shop looked like, I went into sketching. I was aiming for the brand to be a natural outflow of Lauran’s style. Her shop had bold handmade pieces complemented by an overall aesthetic of clean lines & a modern feel.

She approved the designs & I went on to designing the visual identity. I chose colors that were energetic without being loud, fonts that pulled out the elegant & professional side of the business & designed business cards.

If you ever find yourself near Durant, OK, you’ve got to get your hands on one of her treats!