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Measuring the Impact of Influence: Viewthrough Conversions and Attribution for the Skeptical Digital Marketer

Get The White Paper

Measuring the Impact of Influence: Viewthrough Conversions and Attribution for the Skeptical Digital Marketer

Advertisers are increasingly recognizing the power of display advertising, particularly with the advance of programmatic audience targeting and buying. However, many marketers struggle with measuring the performance of their display activities using last-click attribution models.
If you’re eager to integrate a KPI for your upper-funnel marketing efforts, this paper is a great introduction to understanding and communicating the value and necessity of view-through conversions (VTCs). The guide includes use cases and strategies to help you better measure and evaluate VTCs so you can make more profitable marketing decisions.
Download Marin Software’s Measuring the Impact of Influence: Viewthrough Conversions and Attribution for the Skeptical Digital Marketer to understand:

The rationale behind view-through conversions

How to respond to the 4 most common objections marketers have with VTCs

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