Lua launched back in 2013 out of TechStars to bring better communication tools to mobile workforces: People who work in construction, on movie sets, in hotels or large venues.

The company developed a mobile technology that allows folks (whether they have a smartphone or not) to communicate on an individual basis or with large groups, across multiple departments of an organization. There’s a handy button to relay that you’ve seen the message and are tackling the task, so there aren’t even any wasted messages saying “ok.”

But even when they launched more than a year ago, Lua had Insights in mind. The plan wasn’t just to make communications easier, but to actually improve the quality of the business through those tools. And the best way to do that is to look at the data on how they’re working.

Insights allows clients to see daily messaging volume and responsiveness, communication patterns across various departments and roles, as well as activity hotspots to show which places and times saw the most comms activity among employees.

Lua’s current pricing model costs $6/per user/per month, but is now introducing a Professional tier that costs $10/per user/per month. That plan not only includes the new Insights tool but dedicated customer service support from Lua itself.

Back in May, Lua raised $7.5 million in Series A led by Abundance Partners with participation from investors like Strauss Zelnick and Aaron Stone. That brings Lua’s total funding to $10 million, according to Crunchbase.