Jeff Bezos sends Ice Bucket Challenge to final frontier

Having accepted the Ice Bucket Challenge from Microsoft CEO Satya Nadella, Amazon founder Jeff Bezos sent it where no one has gone before.

The Ice Bucket Challenge, of course, is the viral fundraising campaign for the fight against amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s Disease. Participants dump a bucket of ice water on their heads and then challenge others to do the same within 24 hours or else donate to ALS research.

Bezos took on the challenge at a company meeting on Friday. We’ll give away the ending here: Bezos, a well-known space geek who owns his own space travel company, passed the challenge to “childhood heroes” William Shatner, Patrick Stewart, George Takei, of “Star Trek” fame. Unlike Bill Gates, he then dumped the bucket the old-fashioned way, with his hands, while standing in an inflatable kiddie pool.

But the best part about Bezos’ take on the challenge is his story about deciding whom to challenge himself. Watch the video for that.