The 4 benefits of building a green home

The reality is, Americans do want greener homes. They just don’t call them that. In fact, if you created a profile of the person in the market for a new home and put it alongside a profile of the person who’s already bought a certified green or energy-efficient home, you’d see that those two profiles are almost identical. Today’s new home buyer is looking for all the benefits of a green home: Comfort: They might reference that their current home is drafty or that there’s one room that’s always colder than the others — and of course, they don’t want this in their new home. Consistent temperature and improved comfort — that’s a benefit of a green home. Excellent air quality: The average American almost never will say these words. Although more than 60 percent of Americans are concerned about indoor air quality, they don’t exactly know what leads to diminished air quality or ...