However, Melo’s site isn’t a blog posting celebrity news, it was created to provide fans with an inside look into his life off the court.

“Everybody knows the competitor and athlete that I am, but as a fan, you want to know what goes on in the day to day,” he said in a video message on the site. “It’s important for me to show what it takes for me to be the player that I am at the end of the day.”

Currently, Melo’s website only features a few videos — such as shoutouts from the likes of Kobe Bryant and comedian Alex Thomas — clips from his high school and college days, and some of his charity work.

Additionally, according to BlackVoices.com, the NBA star recently signed a deal with TAG, where he’ll endorse his own line of his own signature body sprays.