I've used computers for over 30 years now and have on most occasions have solved my own problems. So, when I reach the point where I need tech support, I find it frustrating that I get treated like an idiot and am forced to do things like check connections or rebooting my machine, things I've already done. I often end up doing it anyway just so the guy on the other end knows that it's been done.

With Google, luckily, it's become far easier to solve many issues because someone else has had the problem and the solution has been documented.