Pandora Announces October 2013 Audience Metrics

Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of October 2013.

Listener hours for Pandora during the month of October 2013 were 1.47 billion, an increase of 18% from 1.25 billion during the same period last year.

Share of total U.S. radio listening for Pandora in October 2013 was 8.06%, an increase from 6.61% at the same time last year.

Active listeners were 70.9 million at the end of October 2013, an increase of 20% from 59.2 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project ®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora ® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

The online music leader has been posting impressive growth ahead of its IPO. But both investors and potential suitors are unlikely to ignore the challenges posed by its business model and stiff competition.