Intercultural and International Business Communications

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This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three -- discourse, culture and context -- play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.N File Hits 1 25.txt 10 2 27.txt 11 3 13.txt 14 4 24.txt 10 5 04.txt 8 6 05.txt 7 7 23.txt
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Title

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Intercultural and International Business Communications

Author

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Juan Carlos Palmer, Miguel F. Ruiz-Garrido, Inmaculada Fortanet Gómez

Publisher

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Peter Lang - 2006-01-01

ISBN-13

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