Shark Week ’13- Taking a Bite Out of Social Media

It’s the most wonderful time of the year. Living rooms packed with viewing parties and DVR’s at capacity filled with gruesome yet jaws-dropping (pun intended) episodes and movies. As the Discovery Channel reminds us, it’s a bad week to be seal! You know what I’m talking about, Shark week.

Fun Fact: Shark Week has been the longest-running cable TV programming event in history, first showing in 1987.

Not only is Shark Week the longest-running TV program, but the #SharkWeek trend has taken over social media worldwide. Using ZPoints, our Zoomph Analytics feature, we have been monitoring the #SharkWeek trend on Twitter to find the top influential authors and content.

Check out the latest Top Influencer List below!

No surprise that @Discovery is the #1 influencer so far! But we were shocked to see an overly attached Shark Week fan… yup, meme-sensation, darling of Reddit, Laina AKA Overly Attached Girlfriend is actually the second most influential person Tweeting about Shark Week so far with this Tweet.

Subscribe to Zoomph's Newsletter

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

There's an abundance of data on your consumers online. And while we're often told that the more data the better, it can be difficult to understand what to prioritize or track about your consumer when… Read More

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind our innovation. As we're ringing… Read More