ABOUT THE EVENT

Craft Drinks India, India’s first comprehensive trade show for Beer, Spirits & Wine production technologies debuted in Bengaluru in July 2018. Jointly organised by NuernbergMesse, the organisers of globally recognised Bevialecluster of beverage events and PDA Trade Fairs, Craft Drinks India through its trade fair, Conference and the Technical Workshops provided a perfect platform over two days for the Alco-Bev ecosystem to meet, interact, deliberate and witness cutting edge global technologies. It successfully achieved its aim by providing a platform to foster partnerships in the sector and helped convert potential to commerce.

Riding on the overwhelming response from the community, the 2nd edition of Craft Drinks India will be organised from 3 -4 July 2019 at the Manpho Convention Center, Manyata Tech Park Road, Bengaluru to showcase the NEW, EXCITING and FUTURISTIC developments in the industry and will also bring together the who’s who of the Alco-Bev fraternity to draft a roadmap for the industry’s growth.

With an estimated retail market size in the region of USD 40
Billion per annum, India is the 3rd largest liquor market in the
world. A global study by Paris-based Organisation for
Economic Cooperation and Development (OECD) has found
that alcohol consumption in India has risen by 55% over a
period of 20 years.

India currently has approximately 600 million people of legal
drinking age. Alexandre Ricard, the CEO of Pernod Ricard,
hence told reporters in London, "the underlying consumption
potential in India isn't strong, it's extremely strong".
This immense market potential has led to several industry
altering innovations targeting the young consumer. These
include brew pubs, microbreweries and innovative other craft
spirits.

Within a short span of a decade, over 100 brewpubs have
opened across India. There are several new ones cashing in on
the trend in Kolkata, Hyderabad, Chandigarh and Goa.
Gurgaon and Bengaluru host the majority of them, obviously
fueled by demand from young urban professionals. The
number of microbreweries are increasing year on year and are
expected to grow at a CAGR of 7.5% in the coming years.

Craft Drinks India is being founded within the worldwide
network of the NürnbergMesse Group, which has built on the
experience gained from BrauBeviale to create a series of
specialist craft beverage production events around the globe.

BrauBeviale has now passed its 50th edition and is a
benchmark event for the beverage industry. Beer has always
been at the heart of the show, and over the last few years the
event has responded to the potential and importance of the
craft beer movement ever since its embryonic phase, by
creating the Craft Beer Corner, where craft beers from all over
the world can be tasted, and the European Microbrew
Symposium, organised by VLB.