Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Vacuum Cleaners in Russia

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Executive Summary

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PROSPECTS

Cylinder vacuum cleaners gain share

In times of economic uncertainty, Russian consumers tend to save on their purchases of home appliances. However, vacuum cleaners are perceived as essential appliances by consumers and therefore their sales are maintained, even as the real income of consumers declines.

Good performance of robotic vacuum cleaners

Although Russian consumers are tending to be very cautious with their purchasing decisions, they remain open to and highly interested in product innovations. Therefore, the substantial dynamics of robotic vacuum cleaners, albeit from a low base, is not something exceptional.

More expensive function-specific vacuum cleaners lose ground

With the most basic cylinder vacuum cleaners growing in demand, the higher-priced vacuum cleaners with specific functionality declined in popularity. Therefore, sales of steam, wet and dry vacuum cleaners continued to decrease in 2017.

COMPETITIVE LANDSCAPE

The key brands continue to lead sales

The trio of usual suspects – Samsung, LG and Philips – continued to lead sales of vacuum cleaners in 2017 due to their strong brand reputation in addition to the good selection of products in various price ranges. Moreover, the leading players keep their finger on the pulse and, as a result, are present in the growing robotic vacuum cleaners category.

Robotic vacuum cleaners expand in brands

For a long time, the robotic vacuum cleaners category was a sort of “club for members only”. Therefore, only the key brands were available in the consumer appliances and electronics specialist retailers.

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