Keep Your Franchise Running Smoothly

Once you've bought a franchise, you'll be your own boss.
Then it's time to make a success of the company and bring your
own energy, joy and hard work to the mix. So.

Watch your pennies. Franchise specialists will tell you
that most franchises, like most small-business operations, run on
narrow profit margins. Success lies in your willingness to immerse
yourself in the control of the expense side of the business.

It's people, people, people. Location is important,
but if you're running a retail franchise, your biggest
challenge may be finding people to fill the working crew. Economic
prosperity and low unemployment mean everyone is looking for solid
employees. Offer competitive wages and strong benefits.

Sweat the small stuff. The real magic of retail marketing
takes place at the counter, the point of sale. Small things like
eye contact, a cheerful greeting, a smile, and a subtle sales spin
that promotes specials and larger orders can nudge the narrow
margins into clear profitability. The best franchise programs
insist on attention to detail at the front counter. The solution:
ongoing training of counter or sales crew.

Connect with the customer. Outreach programs are the hot
topics among franchisees these days. Direct-mail promotions bring
'em into the store: Coupons, punch cards, discount specials,
and even programs allowing the counter staff to learn and remember
the names of regular customers are drawing new attention from
franchisees in an increasingly crowded and competitive
marketplace.