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Those who suspected Google TV would blow Apple TV out of the water are effectively eating their words on the heels of news that Apple TV has thumped Google TV to such an extent that the product, it's makers, and suppliers are reeling from the platform's less than stellar sales.

According to DigiTimes, Logitech has ceased shipments of its Revue Google TV boxes for the time being, awaiting Google's software update. The report notes that Logitech's supplier, Gigabyte Technology, has suffered financial setbacks due to the halted distribution. The situation, however, isn't likely to improve for some time as Google may not issue the software update until late winter or early spring.

Despite high hopes, sales of Google TV have largely fallen flat according to industry and analyst estimates, a reality addressed by Sony's own decision to reduce the price of its branded Google TV product. There are also reports that efforts are underway to conceal the Google TV branding until the brand's image improves. Google, in fact, is rumored to have suggested to its various licensees that it may be wise to hide their Google TV-based set top boxes at January's CES.

Sales of Apple TV, on the other hand, have been consistent and impressive, with one million units sold to date. According to Apple, the $99 Apple TV - which lets users watch HD movies, TV shows, and stream content from Netflix, YouTube, Flickr and MobileMe - has exploded to such a degree that users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.