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The tipping point for stereoscopic 3D entertainment is here: television, video game systems, the Internet, mobile devices, and, of course, motion pictures. A quick walk through the NAB Exhibition Hall will convince you of this. In fact, industry experts forecast 50% home saturation for stereoscopic 3D technologies as early as 2016. But having the ability to create 3D entertainment is one thing; it is quite another to create enjoyable 3D content. Applying 2D storytelling conventions to 3D can get you the former, but experience over the past few years suggests that it is rarely the best option to create the latter. Developing new forms and approaches to storytelling and entertainment within a 3D environment is a must. But how do we go about this? The purpose of this panel is to address that question. First, academicians and industry leaders currently creating and researching stereoscopic 3D entertainment will provide an update of their latest work. Secondly, panelists will participate in a roundtable discussion of how the two groups can work together to create effective synergies across these emerging technologies to develop truly entertaining stereoscopic 3D content. Time will be set aside for audience members to join in the conversation. Moderator: Art A. Raney, Florida State UniversitySean Connolly, User Experience Group, Indiana UniversityAndrew Ellis, Research Associate, 3D Media Team, School of Communication, Florida State University Judson French, Jr., Director, Research and Innovation Initiatives, College of Motion Picture Arts, Florida State UniversityBuzz Hays, Executive Stereoscopic 3D Producer, Sony 3D Technology CenterChris Haws, International Media Consultant and Advisor, 3D@Home ConsortiumSophie Janicke, Research Associate, 3D Media Team, School of Communication, Florida State UniversityPhilip Lelyveld, Program Manager, Consumer 3D Experience Lab, Entertainment Technology Center, University of Southern CaliforniaMark Rodin, Director, Seminole Production, Florida State UniversityRay Zone, The 3-D Zone