Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why shows how a personal connection to an idea leads to a clear purpose that creates focus, fortitude to follow through and loyal customers. Personally, once I started asking "why?", sometimes I couldn't come up with a good answer. I think this is at the heart of getting ideas off the ground and keeping them going. Be truthful to yourself about whether you really believe in your idea. It will come through when talking to clients and investors.