Incentive (noun): “something that encourages a person to do something or to work harder” – Merriam-Webster Learner’s Dictionary The term “incentive” is being used more and more in spaces like e-commerce, healthcare, and policy. But what do marketers really mean when they talk about incentives, and how can you apply the idea? Today, we’ll demystify the…

To most of us, terms like “cognitive conditioning” and “salience” can be, well, a little off-putting. If you feel this way, don’t fear — today, we’ll be breaking down some of these psychology concepts so that they’re understandable and (wait for it…) useful. Specifically, we’ll look at how these concepts can be used to design…

It’s a heinous crime in the world of incentive marketing… Picture yourself sitting on a witness stand, under oath, and accused of not extending your rewards program promotion to all of your customers Would you be found guilty? Your peers and competitors in the race to earn customer loyalty are promoting their programs heavily as evidenced by the…

Quick- what’s your competitive advantage? It may sound like a straightforward question… But it’s one even entrepreneurs with a great product offered at a great price increasingly find themselves answering incorrectly. Ready to become one of the high performing ecommerce companies that have figured it out? In an increasingly commoditized world it’s getting much more…

“Nope, I’m just looking right now, thank you.” That’s a common response indecisive window shoppers have historically given to brick & mortar salespersons when asked if they’re looking for something in particular. When translated, the response often means… “Leave me alone, I’m not sure I like or trust you.” It’s a cold brush off that’s…

You spend a lot of time, energy and money convincing customers to buy from you. From personalized ads to targeted content marketing, you’ve mastered the art of getting them interested! But, now that they’ve had their first taste, how can you keep them coming back for more? Repeat customers are an essential part of business…

Data is becoming increasingly prevalent in the ecommerce world. Stores, platforms, and apps alike scramble to gain valuable insight and gain any edge in the race to success. So many terms and statistics are floated around that it can be difficult to keep track of what is actually important to your store. Simply looking at your data is…

The ecommerce world has become more data driven than ever as merchants gather as much information as possible about their customers. Stores are constantly looking to learn something new about their customers to help get them ahead of the competition. Their research helps them target customers better based on their location, hobbies, purchasing habits and more….

The term “sticker shock” puts fear in the hearts of all ecommerce store owners. Sticker shock typically is used to describe when customers see the price of an item they are interested in buying and are so “shocked” by it that they decide not to make the purchase altogether. Understandably, this is a situation ecommerce merchants…

If it’s true that we have to give in order to get… Have you examined recently what type of experience you’re giving your customers? The user experience has always been important for ecommerce merchants but today- thanks to heightened competition and lower digital barriers to entry– the user experience is under the microscope in unprecedented ways….