Julie Haddon, senior vice president of marketing at the National Football League, joined a panel hosted by The Women’s Leadership Society @ USC Annenberg M{2e} on October 11th to discuss marketing and the future of sports media. During the panel, Haddon discussed the daily responsibilities of a marketing executive at a major sports company, and their strategies for optimizing viewership while minimizing controversy. As a successful woman who has worked for numerous notable organizations, Haddon also discussed her experience in establishing herself in a man’s world and maintaining a healthy work-life balance.