GLENWOOD, AL — (AmmoLand.com) The National Rifle Association and the Pursuit Channel, America’s most widely distributed hunt, fish, shoot network, have announced the 2014 renewal of their partnership to NRA Freedom Fridays presented by Cheaper Than Dirt! and NRA Country Sundays, high-value content blocks designed to promote, strengthen and perpetuate America’s traditional outdoors lifestyles.

The NRA and Pursuit Channel will support these initiatives collaboratively on national television and through a host of associated media, including social sites, electronic member and subscriber drives and print and electronic publications. From small game to big-game hunting, the television shows featured under the NRA banner observe the pro-hunting, pro-shooting activities protected by sportsmen and leading unification organizations like the NRA.

NRA Country Sundays, from 4:30 p.m. until 8:00 p.m., showcases: The Bear Whisperer, Deadly Passion, North American Hunter, Final Descent Outdoors, Boundless Hunting, Carnivore and Jason Perterson’s Into The Wild.

“The renewal of this alliance represents another exciting opportunity to celebrate and bolster America’s rich outdoors lifestyles beginning with our hunting and shooting heritages,” said Wayne LaPierre, CEO and Executive Vice President of the NRA. “Pursuit Channel continues to be a vital resource in the NRA’s fight for freedom,” he said.

“Our viewers are staunch advocates and supporters of the NRA,” said Rusty Faulk, Founder and CEO of Pursuit Channel. “You cannot overstate the importance of the NRA or the tremendous honor it is for our network to offer a supporting role in its vital work,” said Faulk.

Established in 1871, the NRA and its membership represent the most powerful Second Amendment advocacy group in the world. Visit www.nra.org to join the fight to protect your freedoms.

Pursuit Channel,www.pursuitchannel.com, active in more than 42 million U.S. television households including HD linear and robust OTT feeds, is the only audited outdoors television network viewable to every DIRECTV (604 PRST) and DISH Network (393 PRST) subscriber. MOOSE Media, www.moosemedia.tv, directs sales and marketing efforts for Pursuit.