Thought Leadership

High level telemarketing enables $18 billion of deals in 3 days

Broadley Speaking, the UK’s leading B2B telemarketing and telesales company is in the business of helping its customers break major deals every day of the week but last week even they excelled themselves.

Broadley Speaking was commissioned by FORTUNE to be their telemarketing partner for all territories outside North America.Their job was to make the highest level contacts with senior executives from FORTUNE 500 companies, leading politicians and heads of state. The goal to get them to attend as delegates to the FORTUNE Global Forum in Chendung,China.

The event was a sell out !

China Daily reported: The fruitful three-day event saw at least 74 business deals signed between the capital city of Sichuan province and Fortune 500 companies or large multinationals with the combined value surpassing 112 billion yuan ($18.26 billion).

Of them, 12 major projects worth 25.6 billion yuan were sealed on June 7 at a contract signing ceremony held at the city’s Jinjiang Hotel.

Semiconductor design and manufacturing company Texas Instruments announced its long-term strategy for manufacturing facilities in Chengdu in conjunction with officials of the Chengdu High-Tech Industrial Zone at the ceremony.

Its future plans include a new assembly and testing operation and the expansion of its existing wafer fabrication factory.

TI’s investment in the operation could total $1.69 billion over the next 15 years for more facilities, manufacturing equipment and land.

“The Chengdu High-Tech Industrial Zone has been an excellent location for TI’s manufacturing investment in China. We believe this region offers significant benefits to TI and the more than 100,000 customers we serve,” said Kevin Ritchie, senior vice-president of TI’s Technology & Manufacturing Group.

Schneider Electric of France is planning to establish its first subsidiary for Southwest China in Chengdu.

Sam Chum, vice-president of Schneider Electric China, said the company will soon upgrade its representative office to a branch in the Chengdu High-Tech Industrial Zone as the market in western regions attracts more and more attention from the company’s top management.

The branch’s business will cover sales, management, coordination and service support and is planned to become a regional hub that could reach other cities in Sichuan province, Chongqing, and the Tibet autonomous region by the end of 2014.

Not bad for 3 days work !

A great brand, a great event and a little bit of Broadley Speaking magic makes a World leading business forum.

Broadley Speaking specialises in B2B Telemarketing and Telesales, building face to face business opportunities between senior decision makers. Most commonly these are by making highly qualified sales appointments for its clients through an intelligent sales approach to telemarketing and telesales.