Holy fairy cakes, we'd better ban NFS, ridge racer unbounded, split/second, blur.......... The list goes on. All games rated 7+ all involve driving fast through cities making it appear 'cool'. If people are that thick that they think its ok to drive like that with their real Toyota, then surely it should be them banned from driving for being so all hail the mods stupid, not the ad.

The complainants saw it on YouTube? How much crap is there on youtube that probably should be banned for the good of humanity but won't and can't be because it doesn't break any laws? And if just 1 person got a copy of it before it was removed and then post it on YouTube, and a few others see it and repost it in their accounts etc etc then what happens to Toyota? Is it now their responsibility to police the internet to remove their ad being posted by others?

And @Adeamus - if only

_________________There is no theory of evolution, just a list of animals that Chuck Norris allows to live.

Have you noticed that now even car reviews cant publish 0-60 figures?They can advertise a car with what is all but a games console to play while you are driving, but to show you how quickly it clears junctions is is wicked and cant be done.

_________________I have nothing to offer but blood, oil, gears, and sweat.

Authorities such as the ASA, and others, as well as those who complain, assume that we will blindly follow everything we see/ are told in the media, and do not have/apply common sense. Clearly, if you are dumb enough to drive fast because an imaginary man in an advert did, then you do not deserve a driving license.

The advert was not banned because of two complaints, the complaints brought it to the attention of the ASA who looked at it and judged that it glamorises dangerous driving, which it clearly does, and which every advertising agency and anyone who watched TOP Gear make a car ad, is aware car ads are not allowed to do. You have to ask what Toyota and Saatchi & Saatchi were thinking.

Did they ban n newest Need For Speed advert too? Did they ban James Bond adverts too where some guy is ruining and jumping like an idiot to buy something?

There are different regulations an advertisement has to follow provided by ASA on their website, every advert must comply with them if they wish to be aired. But, there are different regulations regarding the type of advertisement whether it be; paper-based, online, television, Selling a product, movies, tv shows, games etc.

The complaints will not necessarily affect these other adverts you have pointed out unless ASA sees somebody complain about it. People tend to complain if the advertisement is offensive, could affect somebody in a real life scenario, misleading or downright stupid. The point in the Toyota advert is that we have a national speed limit and that advert shows you how fast he is going(?) or is encouraging you to speed up to enjoy the car more. Which is against the law of course.

Banning an advertisement isn't as straight forward as it seems, the advertiser can appeal and state why it did what it did or can just comply with ASA's suggestions and modify the advert before Ofcom ban it.

Edit: By the way, I don't believe the advert should be banned due to the fact most of it is computerised until the last sequence. People will complain for nothing though sometimes and it does depend on how ASA feel as well.

Did they ban n newest Need For Speed advert too? Did they ban James Bond adverts too where some guy is ruining and jumping like an idiot to buy something?

There are different regulations an advertisement has to follow provided by ASA on their website, every advert must comply with them if they wish to be aired. But, there are different regulations regarding the type of advertisement whether it be; paper-based, online, television, Selling a product, movies, tv shows, games etc.

The complaints will not necessarily affect these other adverts you have pointed out unless ASA sees somebody complain about it. People tend to complain if the advertisement is offensive, could affect somebody in a real life scenario, misleading or downright stupid. The point in the Toyota advert is that we have a national speed limit and that advert shows you how fast he is going(?) or is encouraging you to speed up to enjoy the car more. Which is against the law of course.

Banning an advertisement isn't as straight forward as it seems, the advertiser can appeal and state why it did what it did or can just comply with ASA's suggestions and modify the advert before Ofcom ban it.

Edit: By the way, I don't believe the advert should be banned due to the fact most of it is computerised until the last sequence. People will complain for nothing though sometimes and it does depend on how ASA feel as well.

Well, now ASA made free advertisement for Toyota, otherwise who would care about just another advert.

Did they ban n newest Need For Speed advert too? Did they ban James Bond adverts too where some guy is ruining and jumping like an idiot to buy something?

There are different regulations an advertisement has to follow provided by ASA on their website, every advert must comply with them if they wish to be aired. But, there are different regulations regarding the type of advertisement whether it be; paper-based, online, television, Selling a product, movies, tv shows, games etc.

The complaints will not necessarily affect these other adverts you have pointed out unless ASA sees somebody complain about it. People tend to complain if the advertisement is offensive, could affect somebody in a real life scenario, misleading or downright stupid. The point in the Toyota advert is that we have a national speed limit and that advert shows you how fast he is going(?) or is encouraging you to speed up to enjoy the car more. Which is against the law of course.

Banning an advertisement isn't as straight forward as it seems, the advertiser can appeal and state why it did what it did or can just comply with ASA's suggestions and modify the advert before Ofcom ban it.

Edit: By the way, I don't believe the advert should be banned due to the fact most of it is computerised until the last sequence. People will complain for nothing though sometimes and it does depend on how ASA feel as well.

Well, now ASA made free advertisement for Toyota, otherwise who would care about just another advert.

With toyota recent recall history they need all the free help they can get.