Decoding Digital 2015 week one

Getting strategic with digital

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Read an outline of the session

Do a SWOT analysis

Download the Digital Diagnostic

Business Victoria is proud to present:

Developing a digital strategy

In the first week of Decoding Digital we will look at digital leadership, what it is and why it's important. To prepare for the first session, we encourage all participants to complete the digital diagnostic, which will help you identify your existing strengths and weaknesses and will provide a personalized assessment of your digital knowledge.

Resources

Week One Webinar

Week One Webinar Slides

SWOT Analysis tool

The SWOT analysis tool is a simple tool to help you work out how you are going to develop your business from its current situation to where you would like it to be in the digital world. Download and complete before the first webinar.

OZ Crafters One Page Plan

Customer Personas and Journey Mapping

Creating ‘customer personas’ allows you to distinctly envision who it is you’re trying to market to and sell to. It often helps to base your customer persona on a real life customer, and to have more than one. The examples below are from the Webinar.