Are the Current Advertising Trends Putting You in Jeopardy!?

by John Hallward

At this time of year, I seem to get persuaded (some may even say coerced) into writing an article about advertising trends. This is the third year in a row. It is starting to look like a trend!

When I think of trends in the advertising sector, I sense that many of the traditional practices are in jeopardy (or at least this is an ongoing theme in the published media). This made me think about the term ‘jeopardy’. Then I looked up the dictionary definition of the word: “exposure to or imminence of death, loss, or injury”. Perhaps things are not quite as dire as that, but the theme still felt right enough!