· To provide leadership
· To act as a communications hubTo market & promote by building a world-wide corporate identityTo establish effective development policies (attracting/training new participants)
· To ensure that windsurfing remains an Olympic discipline
· To establish global competition structure
· To act as an administrative service
· No shareholders/non-profit making/

2) WINDSURFING IN THE OLYMPICS

Background
· Is a valuable asset
· The most accessible of Olympic sailing events
· Encourages the participation of women (Minimum 30%)
· NOC funding is directed at developing the sport
· Helps globalise the sport & unify it around one format
· 70 nations involved
For 2008
· Accessible to all brands
· Broader weight band to maximise crossover between racing formats
· Possibly only one Trials event (July)
· All brands invited to participate in developing marketing strategy

3) ARISTEIA COMMUNICATION’S STUDY – Main messages

Windsurfing requires all stakeholders to work together
· Through a strong central administration
· To identify strong flag carrier
· To establish a clear-cut positioning
· To develop & implement a global communications strategy
o To bring new participants into the sport
o To implement an effective marketing concept for the Olympic format
o To generate more media coverage

4) ISAF EVALUATION TRIALS

· Rich Jeffries (USA – Chairman of e-team)
Experience:
o Chairman of the Windsurfer class (IWCA)
o Race director for the PBA
o Windsurfing magazine editor
o Venue manager for the 1984 & 1996 Olympic Sailing Regatta
o Current vice chair of the ISAF Windsurfing Committee
· There are 10 racers on the e-team (5 men/5women)
o Men from ARG, GRE, JPN & USA
o Women from HKG, ITA, JPN, NOR & POL
o FW & IMCO formats are represented
· The e-team
o Is keen to identify the very best format for 2008
o And currently has an open mind as to what that might be
o Would like to involve the maximum number of shapers & brands in the process
o Will make a recommendation to the 2003 ISAF Conference (November)
o The IWA White Paper is a useful guideline
o A representative from each team submitting a board for evaluation should be at the trials
o Will probably stage only one trials event (July in France?)
· Trials criteria and conditions to be published by March 1st 2003