Turning vehicles into moving theme parks

Adding thrill to every ride

Time is the most precious thing. But most of it feels wasted when you are on the way. We believe that transit time should be enjoyed. Think of a family trip to a theme park: What a joyful, connecting, fulfilling experience. With holoride, you add this to every ride you do.

XR enriched by driving physics

Today, immersive experiences are optical. Thanks to holoride, you can now add the real-time physical feedback of the vehicle you are in. The things you see get more intense and immersive. Reality becomes part of the game.

Elastic content

The most exciting experiences are new ones. With holoride technology, the XR content is never the same. It adapts to the type of route, to driving styles – and it’s connected to the location. Content becomes elastic and tailored to your trip.

More euphoria, less nausea

People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.

Data

Fueled by various data sources, holoride creates the future of in-vehicle media. We make use of map-, navigation-, localization- and vehicle data from acceleration to steering. In the near future, data from connected cities as well as from other cars will be added to make XR on the go an even richer and more immersive experience.

Technology

Our software development kit will soon enable content creators to design, test and deliver an ever-growing variety of holoride experiences. It connects standalone XR devices with cars, independent of brand or manufacturer. To date, the development kit is still in alpha stadium and tested by OEMs and media companies.

Experience

While in the car, users will be able to enjoy a growing variety of holorides with their standard XR device. They will choose the experience from a simple interface and the content will immediately adapt to the route, the driving dynamics and the environment. AI creates elastic content that integrates real events in real time.

A holoride demo is available in Southern Germany by request

The Team

Nils Wollny

CEO and co-founder

Nils has extensive experience in strategy, digital business and innovation. He worked as the managing director at one of Europe’s leading digital agencies before he joined Audi as Head of Digital Business. In this role, he was responsible for digital services and platforms. Nils is passionate about mobility and media and was named as one of “40 under 40” high-potential managers in 2018 by the German automotive newspaper "Automobilwoche"

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Marcus Kühne

CIO and co-founder

Marcus is a progressive mind and has established many innovations during his 18 years in product marketing, development and strategy at Audi. He has filed more than 100 patents for the car manufacturer and is the founder of Germany’s biggest VR community. As strategy-lead for immersive tech, he is well connected within the XR scene and was the driving force behind Audi’s VR sales tool, which is considered to be an industry benchmark. At holoride, Marcus as Chief Innovation Officer is responsible for partnerships, innovation and experiences.

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Daniel Profendiner

CTO and co-founder

During his 9 years of programming and concept development, Daniel focused on piloted driving and virtual reality technologies. In addition, he also developed algorithms for self-driving cars. Before working with holoride, he was the lead engineer of immersive in-car technologies at Audi Electronics Venture GmbH. As a software engineer, a data scientist at heart and Chief Technology Officer at holoride, Daniel is a hands-on innovator and in love with building products.

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Join the team

We are curious people. We explore the intersection of mobility, technology and entertainment, creating a new galaxy of in-vehicle experiences. Headquartered in Munich, we are close to many car manufacturers and well-developed testing grounds. Are you curious?Apply now

Press

Holoride`s in-car VR solution is the best thing at CES 2019.

I've experienced countless VR experiences, and this was one of the best demos I`ve had.

The five-minute ride was nearly theme park quality.

Few technology demos have left me as impressed as I was with this system.

Best of CES: It`s a meshing of real and digital for a type of interactivity we've never seen before.

I'd meant to peek out from under the headset during the 5-minute ride, but I was too immersed in the space adventure.

In fact the system is so in tune, it felt more like hours on a ride in Disney Land or Magic Mountain. It's actually really fun.

Let me be clear: It was awesome fun, and I'd happily buckle up for another round of the game.

Angabe gemäß §§ 36, 37 Verbraucherstreitbeilegungsgesetz

Privacy Statement

This privacy statement serves to explain the type, scope and purpose of the processing of personal data (hereinafter referred to as ’data’) within the framework of our online service, www.holoride.com, and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter jointly referred to as ‘online service’).

We are responsible in the sense of Art. 4 General Data Protection Regulation (GDPR). The terms used in this data protection declaration correspond to Art. 4 GDPR.

Name and address of the person responsible fort he processing under the GDPR

Categories of data subjects

Visitors and users of the online service (hereinafter referred to collectively as "users").

Purpose of processing

Provision of the online service, its functions and contents.

Answer contact requests and communicate with users.

Security measures.

Reach measurement/Marketing

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and by the lock symbol in the browser line.

Transmission within the group

Insofar as we pass on, transfer or otherwise make available data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest (Art. 6 Para. 1 S. 1 lit. f GDPR).

Transfer to third countries

If we process data in a third country or if this happens in the context of the use of services of third parties or the passing on or transfer of data to other persons or companies, this only occurs if this happens to fulfil our (pre)contractual obligations, due to your consent, a legal obligation or due to our legitimate interests. Subject to legal or contractual approvals, we process or leave the data in a third country only if the legal requirements are met (cf. Art. 45 GDPR). This means that processing takes place, for example, on the basis of special guarantees, such as the state-recognised determination of a data protection level corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations.

Cookies and right to object to direct advertising

Cookies are small files that are stored on the user's computer. Various data can be stored in the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit to an online service. Temporary cookies or "session cookies" or "transient cookies" are cookies that are deleted after a user has left an online service and closed his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. Cookies are referred to as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. In such a cookie, the interests of the user can also be stored, which are used for range measurement or marketing purposes. "Third party cookies" are cookies offered by providers other than the responsible person who operates the online service (otherwise, only their cookies are referred to as "first party cookies").

We may use temporary and permanent cookies and explain this in our Privacy Statement.

If the user does not wish cookies to be stored on his computer, he is asked to deactivate the corresponding option in his browser settings. Stored cookies can be deleted in the browser settings. The exclusion of cookies can lead to functional restrictions of this online service.

A general objection to the use of cookies for online marketing purposes can be raised for a variety of services, in particular in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . In addition, cookies can be stored by switching them off in the browser settings. Please note that in this case not all functions of this online service can be used.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions or their processing restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for the intended purpose and there are no legal storage obligations.

If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for economic or tax reasons.

Collection of access data and log files (server log files)

We and/or our hosting providers collect on the basis of our legitimate interests in the sense of Art. 6 Para. 1 S. 1 lit. f. GDPR, i.e. the improvement, stability, functionality and security of our Internet presence, via each access to the server on which this service is located (so-called server log files). The access data includes the

Name of the called website, file,

Date and time of access,

amount of data transferred,

Message about successful access,

Browser type and version,

Operating system of the user,

Referrer URL (the previously visited page),

IP address and the requesting provider.

Logfile information is stored for a maximum of seven (7) days for security reasons (e.g. to clarify abuse or fraud actions) and then deleted. Data, the further storage of which is necessary for evidence purposes, will not be deleted until the respective incident has been finally clarified. The data shall not be merged with other data sources.

Newsletter

With the following information we inform you about the content of our newsletter as well as about the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and procedures described.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient or legal permission. Insofar as the contents of the newsletter are expressly described during registration, they are decisive for the user's consent. In addition, our newsletters contain information about our services and ourselves.

Double-Opt-In and Log-In

The registration to our newsletter takes place in a so-called Double-Opt-In procedure. To do this, you must first enter your e-mail address on our online service. After registration you will receive an e-mail asking you to confirm your registration (verification). This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Registration data

To subscribe to the newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name in the newsletter in order to address you personally. However, this information is voluntary.

The data provided in the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 s. 1 lit. a GDPR). The same applies to the dispatch of the newsletter and the associated performance measurement.

Revocation and objection

You can unsubscribe from our newsletter at any time, i.e. revoke your consent. At the end of each newsletter you will find a link to unsubscribe. You can also withdraw your consent by sending us an informal e-mail. Due to our legitimate interests, we may store unsubscribed e-mail addresses for up to three years before deleting them in order to prove prior consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the earlier existence of consent is confirmed at the same time.

You may object to the receipt of direct mail and data processing for this purpose at any time without stating reasons (Art. 21 para. 2 GDPR).

Newsletter - MailChimp

The newsletter is sent via the mail service "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. MailChimp's privacy statement can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a

MailChimp processes the data transmitted by you, i.e. your email address and optionally your name, to send you the newsletter. In addition, the date and time of your registration will be stored. The storage of the data takes place with the registration to the newsletter receipt on the servers of MailChimp in the USA. Basis for the passing on of the data is the contract about the order data processing with MailChimp according to art. 28 Para. 3 GDPR. The newsletter sent by MailChimp contains a so-called pixel-code, on the basis of which we can evaluate whether and when you have read our newsletter and whether you have followed any links available in the newsletter. This serves the evaluation and technical improvement of our newsletter service. The legal basis for this processing is Art. 6 Para. 1 s. 1 lit. f. GDPR. MailChimp can use the recipient's data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties. We are not aware of the storage period of the data at MailChimp and we have no influence on it.

Hosting and e-mailing

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use to operate this online service.

The processing of the data is mandatory for the provision of our online service. You may object to the processing for reasons arising from your particular situation pursuant to Art. 21 para. 1 GDPR.

Google Analytics

On the basis of Art. 6 para. 1 s. 1 lit. f GDPR we use functions of the web analysis service Google Analytics of Google LLC ("Google"). As a website operator, we have a legitimate interest in analysing user behaviour in order to optimise our online services and our advertising.

Google uses "cookies", which are small text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about the use of the online service by the user is usually transferred to a Google server in the USA and stored there.

Google is certified in accordance with the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection laws (https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Active; Art. 45 Para. 1 GDPR). We have concluded a contract with Google for order data processing in order to fully comply with the data protection requirements (Art. 28 Para. 3 GDPR).

Google will use this information on our behalf for the purpose of evaluating users' use of our online services, compiling reports on activities within the online service and providing other services relating to the use of the online service and the internet. From the processed data, pseudonymised user profiles of the users can be created.

We only use Google Analytics with activated IP anonymisation. This means that the IP address of the user is shortened by Google in the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings in their browsers, they may also refuse the use of cookies by selecting the appropriate settings in their browsers, they may refuse the collection of information by Google about the use of cookies and the processing of such information by Google by selecting the appropriate settings in their browsers, and they may refuse the use of cookies by selecting the appropriate settings in their browsers and downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

The personal data of the users will be deleted or anonymized after 14 months, as far as there is no storage obligation.

You can prevent Google Analytics from collecting your data by clicking on the following link [...]. An Opt-Out-Cookie is set, which prevents the collection of your data with future attendance of our online service.

Our online service uses the "demographic features" function of Google Analytics. It can be used to create reports that contain statements about the age, gender and interests of the site visitors. This data comes from interest-related advertising by Google and from visitor data from third parties. It is not possible to assign the data to a specific person. You can deactivate this function at any time. This is possible via the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics..

YouTube

For the integration and display of video content, our online service uses plugins from YouTube. The provider of the video portal is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When a page with an integrated YouTube plug-in is opened, a connection to the YouTube servers is established. This will tell YouTube which of our pages you have accessed.

YouTube can assign your surfing behavior directly to your personal profile if you are logged into your YouTube account. You can prevent this by logging out beforehand.

YouTube is used in the interest of an appealing presentation of our online services and for marketing purposes. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 s. 1 lit. f GDPR.

Online presences in social media

We maintain online presences in social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services.

We would like to point out that user data may be processed outside the European Union. This can entail risks for users, e.g. by making it more difficult to enforce user rights. With regard to US providers certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.

In addition, user data is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements inside and outside the platforms which are assumed to correspond to the interests of the users. For this purpose, cookies are usually stored on the user's computer in which the user's usage behaviour and interests are stored. In addition, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged on to them).

The plug-ins integrated in our online service are identified by lettering and/or small symbols of the respective providers. By clicking on the corresponding button, you can communicate directly with the provider of the plug-in. The provider will be informed that you have accessed his website via our online service. In addition, the data displayed under "Server Logfiles" are transmitted.

By clicking on the button, your personal data is transmitted to the respective plug-in provider and processed on its servers. We would like to point out that we have no influence on the collected data and processing procedures and also have no knowledge of the concrete processing purposes, the scope of data processing and the storage periods. If you have a user account with the plug-in provider and are logged into this account, the data collected will be assigned to your account. The processing of the personal data of the users is carried out by the plug-in provider for the purposes of advertising, market research and/or optimisation of the corresponding online services.

The use of the plug-ins on our online service is based on our legitimate interest in providing comprehensive information to users, communicating with users and for marketing purposes pursuant to Art. 6 Para. 1 s. 1 lit. f. GDPR. If the users are requested by the respective providers of the platforms to give their consent to the aforementioned data processing, the legal basis for the processing is Art. 6 Para. 1 s. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the opt-out options, please refer to the following linked information of the providers. They are entitled to object to data processing for reasons arising from their particular situation pursuant to Art. 21 (1) GDPR.

We would also like to point out that the most effective way of asserting this right is to contact the provider in the case of requests for information and the assertion of rights of use. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

The following plugins of social networks are included in our online service:

Data protection information in the application process

We process the applicant data only for the purpose and within the framework of the application procedure in accordance with the statutory provisions. The processing of the applicant data is carried out to fulfil our (pre-)contractual obligations within the framework of the application procedure in accordance with Art. 6 Para. 1 S. 1 lit. b. GDPR or pursuant to Art. 6 Para. 1 S. 1 lit. f. GDPR, if data processing becomes necessary for us, e.g. within the framework of legal proceedings (in Germany, § 26 BDSG additionally applies).

The application procedure requires that the applicants provide us with the applicant data. If we offer an online form, the necessary applicant data is marked, otherwise it results from the job descriptions and essentially includes personal data, postal and contact addresses as well as the documents belonging to the application such as covering letter, curriculum vitae and certificates. In addition, applicants may voluntarily provide us with additional information.

By submitting their application to us, applicants agree to the processing of their data for the purposes of the application procedure in accordance with the type and scope of this data protection declaration.

Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily disclosed in the application process, they are also processed in accordance with Art. 9 (2) (b) GDPR (e.g. health data, such as severely disabled status or ethnic origin).

Where available, applicants can submit their applications via an online form on our online site. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails are generally not sent in encrypted form and that applicants themselves must ensure that they are encrypted. Therefore, we cannot assume any responsibility for the transmission path of the application between sender and recipient on our server and therefore recommend the use of an online form or postal dispatch. Instead of applying via the online form and e-mail, applicants still have the option of sending their application by post.

In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, the applicant's data will be deleted if the application for a job offer is not successful. The applicant's data will also be deleted if an application to which the applicant is entitled at any time is withdrawn.

Subject to justified revocation by the applicant, the data will be deleted after six months so that we can answer all follow-up questions on the application and comply with our obligation to provide evidence under the Equal Treatment Act. Invoices for the reimbursement of travel expenses are archived in accordance with tax regulations.

Rights of data subjects

Right of access

You have the right to request from us free confirmation of the processing of the data in question and to be informed of such data and to receive further information and a copy of the data in accordance with the provisions of the law. The subject of the information is the stored personal data themselves, the origin of the data, their recipients and the purpose of the data processing (cf. Art. 15 GDPR).

Right of rectification

You have the right, in accordance with the law, to ask us, the data controller, to complete the data concerning you or to rectify the false data concerning you (cf. art. 16 DSGVO).

Right to cancellation or blocking

In accordance with the statutory provisions, you have the right to demand from us as the responsible party the immediate deletion of the data concerned or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions (cf. Art. 17, 18 DSGVO).

Right to data transfer

You have the right to demand from us that we hand over to you or pass on to third parties the data concerning you which you have made available to us in accordance with the statutory provisions (cf. Art. 20 GDPR). Direct transfer to another responsible party is subject to technical feasibility.

Right of withdrawal

You have the right to revoke your consent with effect for the future (cf. Art. 7 GDPR). Some data processing operations are only permitted with your express consent. You can object to the future processing of the data concerning you at any time within the framework of the statutory provisions. An informal e-mail notification send to us is sufficient for this purpose. The revocation only applies to the future, and therefore does not affect the legality based on the prior consent of data processing already carried out.

Right of objection

Pursuant to Art. 21 Para. 1 GDPR, you are generally entitled to object at any time for reasons arising from your particular situation. The objection must be addressed to us.

The objection may also be raised pursuant to Art. 21 Para. 2 GDPR, in particular against processing for the purpose of direct marketing. After your objection, the data will no longer be processed for the purpose of direct marketing.

Changes and Updates to the Privacy Statement

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.