The 102nd Rhody Festival is traditionally held the third week of May. in conjunction with Oregon 150, this year's theme is `Pacific Wonderland` which is depicted on the Oregon license plates from 1960-64.

The annual Rhody Festival has attracted over 20,000 visitors and up to 120 float entries in the prestigious Grand Floral Parade. Each spring the wild rhododendrons bloom in the hills and fields of Florence as they have been doing for 1,000 or more years, and the white-pink flowers still represent the end of winter and the imminent arrival of summer.It is sure to be a full weekend so plan to stay at the Blue Heron Inn, an Oregon Bed and Breakfast located in Florence Oregon. A perfect location to take in all the activities and a perfect Oregon coast lodging inn, the Blue Heron inn is a two story 1940's ranch style home, with nooks and crannies and has been renovated with modern comforts, jetted tubs, and antiques.

Enjoy the beautiful view over the Siuslaw River. Historic Old Town Florence, the Oregon Dunes, Heceta Lighthouse, and the convention center are just minutes away. Welcome spring at an Oregon Bed and Breakfast and the 102nd Rhody Festival in historic Florence, Oregon.