Duffy brings more than 30 years of hospitality experience to Nor1, most recently serving as vp, brand and franchise revenue at Hilton Worldwide. In her new position, Duffy will be responsible for managing Nor1's account and revenue teams.

According to the company, the appointment comes as Nor1's products gain increasing market share worldwide. The company has offices in London, Frankfurt, Singapore and Mexico, in addition to its headquarters here.

"We are excited to have Sharon join our team. Her leadership, experience and passion for creating a world-class team will be critical to our future success," said Jason Bryant, Nor1 founder and CEO.