How To Be A More Persuasive Social Media Marketer

November 23, 2011

One of the best tools that a social media marketer should have within his or her arsenal is the power of persuasion. It is one thing to get traffic funnelled into your website or blog site and it is a different story when it comes to persuading these passers-by to stop, look, listen and involve themselves with your company or product.

As an online networker and social media marketer, you have to know how to retain the throngs of users who flit by your website or accidentally stumble upon it. Even if search engine optimization is important and vital, the goal is to actually get people to avail of services or share your information to others.

It is related to engagement because once a person is engaged at something; it is easier to persuade them to do action. So, how can you kill two birds with one social media strategy? Here are a few tips on how to be more persuasive!

Showcase Your Achievements and Connections

This is one of the areas where most social media marketers really have to work on to help them persuade people to patronize their brand or product. You have to have authority when it comes to social media. I am not just talking about knowing your business in and out but also building and maintaining relationships with well known companies or brands!

Also, you have to be upfront about your achievements. I’m not asking you to brag about your awards and citations but rather use these achievements as a way to show people that you do know what you’re talking about because you have gone through it.

With people trusting people more than they do the product, if you have fulfilled great connections with well know publications that showcase your content regularly, highlight this! It will be great influencers for your specific targets! Of course, you have to work at attaining these citations, awards or connections!

Give Something in Return

People are always ready to stay a while on websites that offer something they can make use of! It’s like asking a child to behave if you give him or her ice cream!

I am not telling you to bribe people with gadgets or money to make them stay and have a look around but rather, give them something more substantial.

The most common things to give away are eBooks that contain secrets and shortcuts to a successful marketing campaign, brand building or SEO – something that helps them get ahead of the competition. It would be even more persuasive if you are giving them something top secret or exclusive to site members.

Remember, if you give people something, they will most likely return the favor in forms that are beneficial for you. They could refer you to friends. They could also take the time to fill out a survey or provide you with their information. Reciprocation is a very powerful tool for persuasion!

Time’s Up!

Nothing can be more attractive and persuasive than the possibility of scarcity. You have to know how to time your interactions when you are online. With the fast pace time warp of the internet, people are often wondering where they can get not just good content but also attention! You have to master social media timing and identify which time is the best moment to interact with your social media communities.

If you are a popular social media marketer or at least somebody who already has an active following, you can use this to your advantage as well. Let these people know when the best time is to answer their questions one by one. If they know that you are only available on Twitter or Facebook at certain hours of the day, they will scramble to get that spot just to interact!

The time for meek and introverted social media marketers is over. It is time to stop hiding behind blogs and articles if you want to be persuasive and engage people to do business with you.

July 1, 2014

Get in touch With Kevin

Kevin K. Lau

Kevin K. Lau is a Network Marketing Business Coach and Social Media Consultant. His business is centered on teaching people how to build an Online Network Marketing Business using Social Media.

Kevin literally spent over $50,000 in research and study to learn and master the art of Internet Marketing and Social Media Marketing so that he could teach people and businesses how to effectively grow their online presence.

Since then, he has personally worked with some of the top gurus in the industry including Mari Smith, Russell Brunson, Jerry Chen, Mike Dillard, Jonathan Budd, Katie Freiling, and many others.