Optimizing Your TE Usage

The very first thing that you need to understand when using traffic exchanges is that every one surfing
traffic exchanges is there for one reason only. To get there page seen. They are not surfing
exchanges to find your product. They are only interested in seeing the timer count down and earning
page views for their pages.

Now that being said – they can still be a quite effective resource if used properly. To use them properly
you must do a few things.

1.Don't just put out an affiliate page. The average affiliate page has been seen by each surfer 100's if
not 1000's of times. Sometimes a hundred times in the same day if they are an active surfer. It will work
but not very well.

2. Use a splash page. A splash page is a very short quick loading page that should just be used to
create an action. Remember, the person that is seeing this page is busy trying to earn credits for their
page. They don't want to spend a lot of time reading a large page of text and will most likely just skip
over it. However, you can get them to sign up for more information or click through to a long page that
they can then read when they are finished earning their credits if you construct it properly. More on that
later.

Now if you follow those two principles you have a much better chance of getting your desired response.

Branding Yourself

The other thing to remember about using traffic exchanges is that they are very effective for branding
you. Programs may come and go but if you promote you at all times this will have a cumulative effect.
Most people that use traffic exchanges effectively are always promoting themselves as well as the
program that they are promoting. The more you do this the more effective your campaigns will be.

First if you are serious about building a business you need to have some type of web hosting. You
want to be promoting you at all times and this is impossible without having some type of web hosting.

To make an effective splash page it should follow this formula. Jon Olson, owner of I Love Hits and
editor of Hit Exchange News calls it the ACA formula for splash pages. Attention, Curiosity, Action.

Attention

You need to grab peoples attention. A good graphic and strong headline will help you with this.
Remember, the person surfing is looking to generate credits and if you don't catch their attention you
are not going to get the response you want.

Curiousity

This area will be a short text block that doesn't sell anything but does create a curiosity for more
information. This will get your prospect where they just want to know more.

Action

Now if you have done the first two steps properly this becomes crucial. If you don't ask people to
do something they usually won't so have a very specific action that you want the person to take.
Submit your email for more information. Click here. I can't tell you how often I see pages the follow
the steps above but never ask for the action. Always, always, always make sure the prospect knows
exactly what you want them to do.

Branding Yourself

Now earlier I referred to promoting yourself while promoting various programs. The easiest way to
do that is by using your picture, your name and your contact details. This does a couple of things for
you. People start to recognize you. This builds credibility. By having contact information you also
show that you are a legitimate business person. Personally the first thing I do when looking at a
product or sales page is see if there is contact information. Legitimate businesses always have
real contact information and not just an email address.

The downside of this is that you will also be known by what you promote. So if you just want to do
get rich quick, retire tomorrow garbage you may not want people to know who you are. But if that
is the case why are you promoting it. Think about it for just a minute. I don't care what I can make
on a quick turn I am in this for the long run and not looking to grab and run are you?

Branding also has a cumulative effect. The more often that your name and face are seen by the
average surfer the more you benefit from it. Understand that people that misuse traffic exchanges,
just throw up an affiliate page and surf a few thousand page views over two weeks and then tell
everybody how they don't work, then quit for 6 months. Then they come back and here are these
same faces still being shown in the exchanges. Don't you think they start to wonder what you are
doing differently that did not work for them? Aren't they more likely to want to join with someone
that has shown themselves to be successful using this resource?

This is one of the reasons we have splash pages that you can use and brand YOU.

Tracking Your Results

The most important thing in any promotion is discovering what is working and what is not. That way
you can increase what is working and decrease what is not.

Now not all traffic exchanges will work the same from person to person. Every splash page you build
will not be a runaway success. There are exchanges that will be excellent for you if you are promoting
product a but will do absolutely nothing for you if you are promoting product b.

Some work great for capturing email addresses and others are better for certain types of programs.
Tracking what is working will allow you to tell which are which for what and how you promote.

By tracking the various exchanges first you can find out which exchanges you use are delivering traffic
and at what rate. Now if you just love surfing exchange a and surf there everyday for 100 times
because you like it and generate 50 hits to your pages earned each day and they only deliver 20 hits
a day you will soon have hundreds of hits owed to you. You will quickly see this if you are tracking
and despite liking it understand that you really only need to surf there every third day.

Now you find that exchange b which you also surf extensively but delivers all of the traffic you earn as
fast as you earn it that is a place that you want to surf each and every day.

Tracking will allow you to see these trends quite quickly so you are not wasting your time.

Your splash pages should also be tracked. It is important to know how many people are actually taking
the action that you want as a percentage of views. If people see your page 500 times and nobody is
clicking then you know it is not effective and needs to be changed.

How much is enough

Surfing enough or too much is an interesting question. The main thing to understand is that the
internet is a worldwide market. Anything that you can do to keep your page in rotation 24/7
is important.

You can get subscribers or purchasers at any time because it is prime time somewhere in the
world. That is one of the reasons that focussing on traffic exchanges that can deliver you the
most traffic and best results (which your tracking will quickly show you).

Now the key is to surf enough to keep a constant flow of credits being seen. This has been
tested and shown to be the most effective way to promote almost any type of page.

Having six to ten of the better performing exchanges constantly showing your page whether
you do it by surfing sufficiently to keep credits there or purchasing credits will give you the
appearance of being everywhere.

The average surfer will be surfing 4-12 or more exchanges and is likely to have at least one
of your better performing exchanges in that rotation. If you are comstantly being seen a few
times every time that they surf you will brand yourself and your promotion in a way that will
become invaluable to you over time.

This will eventually start to make your pages more effective just because they are your page
and you have now gotten a reputation of being a doer and not a wannabe.

So the final answer is to surf or buy enough to keep a constant rotation and your effectiveness
will increase many times over.

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