Is Hard Money the same as Private Money?

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The history of our industry includes endless esoteric debate over wether to call itself private money or hard money lending. If you do an online search of both terms you’ll discover there is no single definition for either. Take a look at any Arizona private money lender or Arizona hard money lender website and you’ll likely find both terms used interchangeably and frequently, but it’s not because they are confused. It’s all about ranking with the search engines and since the battle for business is now fought on the internet no one wants to leave to chance that all pistons aren’t firing. When the phone rings the borrower could be asking for either hard or private money and it makes no sense to argue with a good loan opportunity. “Are you guys private money or hard money?” My stock answer: “Absolutely!, now tell me what you’re trying to accomplish so that we can craft an exacting loan to fit your needs.” However, truth be told, given the opportunity to introduce myself where there are no preconceived notions about our business, I do prefer to say we are an Arizona private money lender. After all, “private” leaves less to the imagination than “hard”, don’t you think? Kenwood Mortgage Investments is an Arizona private money lender, and yes, we are also an Arizona hard money lender. Call us anything you like, so long as you call us when you need a fast funding without unnecessary personal intrusion or bank underwriting neurosis.

“Our interest rates and fees are set to attract only what we consider to be the safest deed of trust opportunities available”

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CLIENT TESTIMONIALS

From: Charles S… “Greg, do you know any hard money lenders you can refer me to?”
Reply: Greg S…. “The best in town (highest in integrity) is Randy Perssons. It’s Kenwood Mortgage in Scottsdale 480.783.8800″

Greg S.

Just an up-date of the job progress.
Couldn’t have pulled this off without your help.
Thanks again,

John R.

We have a successful jet charter business and had an opportunity to acquire another aircraft but had to move fast.
We called Mark Speno and Randy Persson and they underwrote an investment property that our principal owned and funded a
cash out refinance within days. Very smooth ride with Mark and Randy. I recommend them to anyone requiring quick real estate financing.

Frank P.

“I take pride in my established reputation of moving quickly and efficiently for clients who are competing in the Phoenix Metropolitan real estate market. Kenwood Mortgage Investments provided a 24 hour funding on a fix and flip when other lenders wanted a week or more. Success requires working with a lender who operates the way I do, Kenwood is that lender.”

John H.

“The rapid expansion of Impact Church required transitional capital that would prepare us for the construction of our new campus in Scottsdale. Kenwood is a local lender who understands the direction of our ministry as well as the future value of our operations and closed the loan in record time.”

Andre W.

Randy is not a traditional banker. He really cares about me growing my business. He’s always available for advice and feedback about new projects and the development of the current sites

Skip

Randy is the sole reason for me being able to get back on my feet so quickly post bankruptcy, providing me the financial boost that I needed to get me into my current situation.

Don S.

I’ve been in real estate sales and management my entire career and have lately been on a run to acquire discounted investment
properties. Last week I was left standing at the altar by a hard money lender offering unrealistically low rates and fees and with no time to spare I called Kenwood. That same day they inspected the property, issued a loan commitment and funded the same week. Now we’re working on loans 2 & 3 because they deliver on time and exactly as promised.

Eric N.

“The team at Kenwood Mortgage helped me seize a discount on a time sensitive business opportunity. They brought the experience and resources to the table that made everything seamless. That allowed me to focus on what I do best, bringing high caliber insurance services to my community.”

Mickey C.

Randy, I called five different lenders before calling you. You definitely had the best terms and now that the deal is closed
I can say the best service as well. My client is extremely happy.

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