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Posts Tagged ‘New Customers’

Take your ad out of the yellowpages and save a bundle. Actually, there’s a bit more to say, but most of my customers usually did just that before coming to see me. You see, I counsele 1000’s of clients during my years as a marketing consultant. So, during a recession, customers would ask to cut or remove their ads entirely. Hey, it made perfect sense to them. When business is good, advertise. When it’s bad, don’t. They also probably buy high and sell low in the stock market, too.

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. It was tough to convince my customers to stop dumping money in the yellowpages and start getting more for less. Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win?

But invariably some businesses will still remove advertising and hope things would get better on their own. Amazingly, when I see them the following year, things weren’t any better and often, worse. They couldn’t comprehend what was happening, so I tried to explain the situation.

I would start with, “You just made your competitors very happy.” The business owner would look startled. “Why is that?” they might ask. “Because,” I reply, “you aren’t in the yellowpages anymore and that’s great but did you replace it with a lower cost and more effective alternative? No. So when a consumer’s water heater dies and they go searching for a plumber, the other plumbers are there and you aren’t. They get to benefit from less competition. So, even though they pay for the ad, it works better when there are less ads. You did them a favor. I hoped they thanked you.”

Sure, the poor times might cause you to drop the color or reduce a size, but dropping the ad is not the way to help yourself when every customer becomes even more precious. There are other ways to beef up the results of your ad without spending more. In fact, I’ve had some clients spend less and still maintain a successful advertising program. It’s all about the little things and how they are handled. Haven’t you brought your car into the shop for a tune-up? Well, I bet it’s time to trade in that old and dusty yellowpages ad and 104inc.com is your neighborhood low cost and high impact advertising source. They will show you how to create a headline that works and create a slimmer and trimmer ad that can compete for more business. Also, 104inc.com will help you track the results of the ads so you know exactly how it’s doing.

Give your ad a makeover and take it out for a test run with a 45 Day FREE Trial. In a poor or good economy, your advertising can help you bring in customers, if it’s well thought out and created with your business in mind.

New challenges need new answers; If there’s one truth I’ve learned these past years serving growing companies and helping them explode their business, that’s GOT to be it. And in today’s “slow” economy, the old ways of recruiting new people into your business, the ways we found working in an “easy” economy… well, they just won’t cut it.

Like it or not: You can’t stand still in business. You’re either growing or you’re shrinking. And like a yacht without a rudder, if you’re not putting things to work for you to get your direction clearly set, you’re at the mercy of wind and wave. But it’s not bad news. In fact, because so many people in your business have just “given up”, this so-called “crunch” could be the best thing for you and your family.

Surprised? I bet you are.

And in a moment, I’ll share with you how you can prove this to yourself for just FREE… with 0% risk to you. But before I get into that, it seems hard to believe how much things have changed: Years ago when I started sharing with growing companies like yours the secrets to explosive business growth, the Internet was a FRACTION of its size today. But now there are an estimated 1.133 BILLION people using the Internet regularly: Can you even IMAGINE a larger pool of potential prospects for your business, no matter WHAT it is? And just as the Internet has grown, the opportunities have grown right along with it.

Fact: everyone today seems to be desperately looking for new ways to make those few extra bucks to make ends meet… so could there be a BETTER time for you to be there as their “lucky rabbit’s foot”, with your opportunity? No.

Approach it in the right way, and this could be the best time of all! And that’s why I created the NEW “Endless Free Online Business Link and Advertising” for you, new thinking, new solutions for a new economy. These new services are nothing you have ever seen before. It might seem like a dream right now but I promise and I actually GUARANTEE with my own money — I’ll share with you the “new secrets” to adding a minimum of five new people to your business, each and every week… for a lifetime to come! And I want YOU to join me, at 104Inc.com for FREE; sounds too good to be true? I guess it might. But it IS true: I want you to give 104inc a try for free and you can START TODAY.

No strings. They are sharing the secrets that “Pay Per Click” companies like Google don’t want you to know. I know how tough it seems right now, so I’m sharing my success and good fortune with you and bringing it within EVERYONE’S reach: Register for free and you’re set to go: 104Inc allows you to find what you desire through multiple websites while still being part of our innovative network. With unlimited doors for users to “walk” through to locate your business, everyone within 104Inc automatically promotes for one another.

I’m not joking. See, I KNOW how powerful this is, so I don’t have to worry about it not giving you the results I promise… and YOU don’t have to decide now, because you can just give it a try for just free. And, you know, when all this blows over, when the dust settles and things “pick up” again, there will be two groups of people in your organization: