"Webcast" articles

Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions.
On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent will join industry experts from Vlocity,...

More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment.
Join us for a complimentary webinar, IoT Security: Establishing Frameworks to...

Parks Associates’ mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and trailblazing conferences.
As an internationally recognized woman-founded market research and consulting company , we strive to be the leading provider of knowledge for the consumer technology industry, facilitating better business decisions and providing best in class event experiences....

35% of consumers report experiencing a data privacy or security issue in the past 12 months. Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks....

The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus.
Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...

In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016.
The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their...

Telehealth service use and availability is expanding, driven by consumer demand and increasing avenues for reimbursement. According to Parks Associates consumer data, 59% of consumers are interested in remote care, with phone and voice chats being the most popular consultation option. The firm also finds that ~6.5 million U.S. broadband households used an online video consultation with a health care professional in lieu of a traditional office visit in a 12 month period. With younger...