How GreenTurtle started their logo design journey

Company name

Overview

We are the two founding members of Green Turtle, a service that will make the delivery of your online purchase more convenient while reducing the environmental impact of the shipment.

Tell us a bit about who you are and the people you reach

Our primary target audience is 18 to 49 year old online shoppers who can't wait at home for package deliveries, and when they miss the delivery because they were not at home, find that picking up the package at the place where the postal service or courier leaves it is an inconvenience as well. The service will also appeal to those who care about the environmental impact of their purchases.

Requirements

We are looking for a fun and friendly logo that represents our passion and vision for Green Turtle.

1) The logo will not only represent our brand, but will serve as the image for a mobile app. Thus we want a vector image that is flexible to scale both on the web and as a mobile app. The logo will also be utilized on shipping labels and on store displays so it needs to work with both full-color and spot color.

2) While turtles are often thought of as slow, it is important that our logo offsets this perception, by portraying the turtle as diligent, but also speedy.

3) Shades of green seem logical, but other colors are fine. we'd like the logo to incorporate the name yet be able to use the logo with and without the name where appropriate.

4) Please do not use any stock images or clip art in the logo

5) Please don't make the turtle similar to the designs from Super Mario Bros.