Social seating by KLM

The nightmare of all solo passengers: who will sit next to me on the nine hour flight across the Ocean? Someone boring, someone cool, someone that snores?

According to the Times, a recent poll showed 45% of respondents confessed to flirting on a flight, one-third of them met up with a fellow traveler after a flight and 8% said the encounters led to a relationship.

So last year the Royal Dutch Airline KLM announced the launch its social seating service in 2012 which is now live. The new service is called Meet & Seat and the whole point is to give passengers a better travelling experience by let them decide who they want to sit with. Very simple.

Select the profile details you want to share with other passengers and add your travel details.

This video explains it all:

KLM has a very strategic approach and it is more dedicated than many other brands to use social media and social technologies to add relevancy and meaningfulness to the lives of its customers. KLM President & CEO Erik Varwijk said that "KLM has always strived to be cutting edge in social media and its latest revolutionary initiative will be fun and useful for people with similar interests to connect."