Yet the words we use to tell time have never been reflected on a watch. In our digital age, this useful language is starting to disappear.

Digital watches change the way we view time–presenting it as linear rather than cyclical–distancing us from the very nature of time, which, like the earth’s trip around the sun, is repeated every day.

So don’t just read the time, tell it.

With ‘Till Watch Black: the watch that tells you the time the way you’d tell it.

‘Till Watch Black is available either with a brushed stainless steel case or a black IP stainless steel case. It measures 40mm (1.57″) in diameter and has a 20mm wide silicone band. The watch measures 9 1/2″ from end to end with 7″ to the closest hole and 9 1/2″ inches from the farthest hole. The black IP stainless steel case is complemented with a black IP stainless steel buckle.

About Daniel Will-Harris

MoMA called Will-Harris “a computer graphics pioneer,” and his work “truly unique.”

Daniel Will-Harris is a computer graphics pioneer who literally wrote the book on computer typography, design and publishing in print and on the web.

He invented the EsperFonto system which created a new paradigm in typeface selection. He has designed award-winning books and book covers for major publishers, visual systems for the entertainment industry and identities for restaurants listed among the top 50 in the country.

He has written and edited seven best-selling books, as well as international design publications. He is currently at work writing and designing his second book of short stories, creating a cutting-edge clothing line called “Under Cover” and a series of of “souvenirs of imaginary places,” and acting in independent films.