From start-ups to global enterprises, today's fastest-growing businesses are harnessing the power of the subscription model to deliver predictable revenue, reveal critical customer insights, and automate revenue-optimizing decisions. These businesses demand a sophisticated, secure subscription management platform with the flexibility to support constantly evolving billing models with consistently superior customer experiences. Recurly meets that challenge with an enterprise-class subscription management platform that cuts through the complexity of subscription management to optimize and automate revenue growth. Founded in 2009, Recurly uses an open platform approach to easily connect with a broad variety of back-office systems. In addition to enabling lightweight and flexible custom integrations, Recurly also has powerful out-of-the-box integrations with enterprise solutions like Salesforce, NetSuite, and Avalara to provide efficiencies through end-to-end automation of billing events throughout the customer lifecycle.

Product Description

Recurly's flexible architecture, coupled with deep expertise in the payments industry is validated by the billions of dollars in transactions the company processes each year. Thousands of companies worldwide depend on Recurly to manage and optimize their rapidly-growing subscription businesses.

Start Calculating Customer Churn CorrectlyIn 2004, Netflix was sued by its shareholders over its reported churn rates. The shareholders argued that Netflix “[used] an improper calculation of the rate that produced an artificially low churn rate.” A judge threw out the case, ruling that there is no single industry-wide definition of churn rate.
Clearly, churn rate is a critical metric for any subscription business. But there are also a variety of opinions about how to calculate it.