But as I reported in July, 990 isn’t that great of a frequency for a radio station (which is why CKGM applied for the change in the first place). So Dufferin asked that it change frequency to 980 AM (ironically itself a former frequency for CKGM), reducing power but replacing a highly directional nighttime signal with a much less directional one.

The move made sense because another station at 980 AM, CBV in Quebec City, was no longer on the air. That station has since moved to FM. The 990 frequency, meanwhile, has to protect two distant Canadian stations overnight, which severely restricts the signal’s pattern.

With no one opposing the proposed change, the CRTC gave its okay.

Dufferin also applied for an extension of the deadline to launch the new station, which passed on Nov. 21. Wednesday’s decision notes that it must file a separate application for this. It did on Aug. 15, and that was approved without a public comment period. Dufferin now has until Nov. 21, 2014 to launch Radio Fierté.

Dufferin Communications and parent Evanov Radio own Jewel FM stations in various Ontario cities, plus stations branded The Breeze and Energey. It also owns Proud FM in Toronto, which Radio Fierté is based on.

Dufferin also has a licence for an FM station serving Hudson/St-Lazare, to be branded Jewel 106.7. It has also applied for a technical amendment for that station, to move its antenna location due to lack of space on the originally proposed tower. If approved, it says that station could launch within weeks. The application received some opposition from competing stations who feel it is trying to extend its coverage beyond its licensed area. It is still awaiting a decision from the commission.

2 thoughts on “CRTC approves frequency change for Radio Fierté”

Why was the move from 980 to 990 made in the first place way back when?

To improve the signal. The 980 signal was only 10,000 watts, and was probably limited to avoid interference with CBV in Quebec City on the same frequency. Switching to 990 allowed it to increase power to 50,000 watts, and at the time it thought that having a transmitter in Mercier and pointing the signal north-northeast would give it a stronger signal into Montreal, at the expense of areas east and west of the city.