In the case of the YMCA, it’s not just the name, but the nonprofit organization’s image that has long been in need of an update.

After more than 160 years, some things just have to be updated. So five months ago, the Young Men’s Christian Association – YMCA to most of us – announced it was dropping the MCA from its name a part of a rebranding effort.

Rather than jump on the rebranding wagon with the rest of the local YMCAs around the country, the YMCA of Broward took a step back, Executive Director Sheryl Woods said.

“We decided it’s more than just a logo change,” she said. “It was a cultural shift, and we knew it was going to take more time.”

In fact, her organization is just now having its coming-out party, unveiling the new logo and new message: The YMCA is just not a place for “gym and swim,” but an organization that does a lot of good work in the community, said Woods, who ticked off a laundry list of reduced-rate or free programs offered to those who otherwise might not be able to afford them.

“We do a lot of child care, afterschool programs, summer day camp, programs, holiday programs. When school is out, it’s showtime for the Y,” she said.

Changing the logo is just a jumping-off point, a way to tell the story, she said.

Only about $1 million of the organization’s $22 million budget comes from fundraising. The rest comes from grants, membership fees and program costs.

It’s that fundraising that is supposed to help defray the costs since, for every dollar brought in, the YMCA spends about $1.25, Woods said.

She said the organization doesn’t expect the changes in donors’ and potential donors’ attitudes to change overnight. In fact, there’s a five-year plan during which Woods said it plans to educate the public about the good it does.

“We do a lot of good and don’t brag enough,” she said.

Woods plans to work with the business and corporate community to share stories about how the Y has changed people’s lives.

“As an organization nothing has changed, but it’s time people see us differently,” she said.