Vince Lawrence (born January 6, 1964, Chicago, Illinois, United States) is an American dance music producer, businessman and is one of the leading innovators of the genre of music called "House Music".[1]

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At the time, Vince’s father worked with Eddie Thomas of Curtom Records. Eddie managed several soul and funk acts, one of which was Captain Sky, who was a Funk artist that played on Soul Train and other shows. One year, Vince got to go on tour with the musicians. He did their pyrotechnician work and watched the guy that played the synthesizers and keyboards. He thought the guy was cool and decided to learn a little bit about his synthesizers. When he got back home, he saved up enough money to buy a small synthesizer, a Moog Prodigy. Looking up to his mentors, Vince started his own band called Z Factor with Fred Riley – keyboards, Bernadette Rabaya – singer, Larry Praither – guitar, Cordell – drums. Vince sang and played keyboards.[10]

Their first record was called “(I Like To Do It In) Fast Cars” and came out in 1982 when he was eighteen. Vince’s dad put the record on his label, Mitchbal Records. The record was played on WGCI in regular rotation and a few records were sold. At the same time, Vince was also going to a teen club called The Playground, which was the brainchild of a young entrepreneurial man, Craig Thomson. He then met Jesse Saunders and Farley Keith, who were the DJs. They would play old disco records, which they would mix with The B-52's music. Vince got a job there, through Jesse, doing lights. He brought Jesse and Farley his record and they would play it. Vince told them that the stuff they were playing could be put on record and would make them even more popular DJs. By making a record, crowds at the clubs would know who the announced DJ was and would make the crowd attendance bigger. Vince told Jesse that he had a synthesizer and was in a band. They decided to work together to make the first house record.[10][11]

They wrote the beginnings of the “On And On” record along with ten or eleven more songs. Then they made “On And On Traxs” and went to Precision Records, a pressing plant, to pay for 500 records.[12] These records would be played in the clubs. In three weeks it became the hottest song in the city. Vince told Jesse that they should sell the records at the concession stand at The Playground. They met the guy that ran the concession stand, Duane Buford, and when it turned out that Duane played piano, they decided to make some music together.[10][11]

It was a pain selling the records at the concession stand so they decided to go to a record store called Imports Etc., where they sold a thousand records for four dollars each. They threw a party at Duane’s house and wrote “Night Flight”, “Dum Dum”, “I’m The DJ,” and all the other songs that would eventually become popular. Some of them came out of Vince’s dad’s label, Mitchbal, and the others came out on a label Vince named for Jesse called Jes Say Records. The logo was written in Vince’s own handwriting.[10]

Vince went back to the Precision Records to get more records from the owner, Larry Sherman, every couple of weeks. The teenage repeat customer made the owner curious, so Larry asked him what he was doing with the records. After Vince told him that he was selling them for four dollars, Larry and Vince made a deal that Larry would press the records for no charge and share the profits. Vince wanted to have a label that would fit what they were doing and came up with the name Trax Records.[4][10][11]

Vince wanted to show people in Detroit the music that he was doing, because he thought the records would sell in other cities as well. He went to the clubs in Detroit and gave the DJs copies of the records. After creating relationships with the underground record shops, he set his sights on New York. He met Bruce Forrest in New York, gave him some records and ended up staying there for three months finding stores and selling records. He called up Duane and Jesse and told them to come to New York. After seeing how much Vince was making selling these records in New York, Larry financed his trips to other states to find all the DJ stores and clubs.[10][11]

For the musician and non musician alike, Lawrence wanted to make it as easy as possible for anyone to make good sounding music. He spearheaded the development of the Chicago Fire: A Dance Music Anthology in conjunction with Sony Acid. This anthology covers many types of electronic music: electro, deep house, old school, progressive, and drum & bass. Vince was able to create a way for anybody to use loops to create new and improved house music. Vince when interviewed, expressed his hope that the tool set would help foster a new generation of house music makers and fans. He also expressed how he thought this would bring the house music genre out of the underground into the mainstream.[4][13]

Lawrence's father is an independent songwriter and his mother is now a retired assistant buildings manager for the city's two main federal buildings. He attended Lake View High School and later studied marketing at Blackburn College in Carlinville, Illinois. He decided to leave College when he realized he was making more money than most seniors.[10]

Anthony Mpulse: "One of the original house heads! One of the key guys behind the scenes! The man, the myth, the legend!!!"[16]

shaka23: "A REAL TESTIMONIAL: Vince is one of the most amazing, talented, and patient people I've ever met and that is just a start on positive things I can say."[16]

Music 101: "As founder of The Slang Musicgroup and co-founder of Flatblast Entertainment, Lawrence has evolved from artist and producer to entrepreneur and marketer. Above all, he is a veteran of the street with an intuitive understanding of what youth culture craves--be it style and music or consumer products that he telegraphs to the street through soundtracks for advertising or non-traditional "under the radar" field marketing programs. Vince Lawrence's intimate relationship with pop culture and lifelong love of music have evolved into a unique insight that is eagerly sought out—from the trend hunters of Madison Avenue to the likes of popstar R. Kelly."[5]

Jesse Saunders: "Vince was my inspiration, the protagonist of all my dreams, without Vince the scene would be without its guiding force and mentor".[16]