Digital Agencies

Leading digital agencies need to keep up to date with the latest trends and tool sets to ensure your clients get the best results can be a challenge when you are busy managing the day to day demand from clients.

Using 51Degrees you can adapt online content to maximise the potential of online conversions and steer the end user purchase path.

Plugin us into yours and your clients’ web platforms and see a more granular level of detail about the devices used for clients site.

CMS

51Degrees provides the fastest and most accurate device information, including 217 device properties such as retail price, vendor, device age, screen size and more to allow more granular analytics and better content optimisation

APIs

Property Dictionary

Browse the full list of properties available in 51Degrees device detection solutions. Find out what values are supported in the Lite, Premium and Enterprise data sets, including full descriptions and advice on how they can be used.

Blog

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen’s detailed analysis of smartphone usage reveals that retailers’ mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers’ mobile websites over mobile apps, although consumers who used retailers’ mobile apps tended to spend more time on them.

51Degrees.mobi strongly believes that one size doesn’t fit all. It’s the reason we created our own mobile device description repository, which enables web designers to create a site that’ll adapt automatically for visitors using mobile phones.

However, it’s important to realise that a choice of just two sizes can also be less than ideal. With consumers now using portable internet-connected devices that range from feature phones to iPads, simply deciding whether or not a handset is ‘mobile’ isn’t always enough.

Through the agreement, DotNetNuke will integrate the 51Degrees.mobi Device Description Repository (DDR) into all editions of DotNetNuke 6. Access to the DDR is free for DotNetNuke users and further simplifies mobile website development on the platform. The 51Degrees.mobi DDR is used by over 20,000 developers and over 160 million new devices every month. It is one of the most widely used mobile device databases available.

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has today published an analysis of the mobile devices its online partners detected browsing the internet last year.

The 51Degrees.mobi Mobile Web Trends 2011 white paper shows that the proportion of mobile web visitors in the USA with Android devices overtook Apple users by the end of the year. The share of Apple iOS web traffic in December 2011 fell to 34.1% in the US, while Android increased to 36.6%.

If I see a street sign that says The Close, I’d expect the road to be a cul-de-sac. If it’s called The Crescent, I’d expect it to be curved. The Boulevard may well have a central reservation. And the High Street will probably have shops. Not always but often.

It’s the same with domain names. A co.uk address suggests a UK business, while co.il is most likely to be based in Israel. There’s .gov for government, .edu for education and so on. We’ve chosen 51Degrees for our business because the suffix indicates a mobile-friendly site.

But the web has just been shaken up. No longer do you need to settle for a suffix chosen by ICANN, the overlords of the internet. (Not even those odd ones like .coop, .museum and .aero). Instead, you can make up your own domain.

Every year, TheFonecast.com offers its mobile industry predictions for the following twelve months. In December, I joined Iain Graham and Mark Bridge to offer my forecast for 2012.

More recently, I was invited by GoMo News to share further details about some of those thoughts... including the potential decline of Apple’s mobile market share and the growth of Microsoft’s Windows Phone operating system.

Our Premium data set now includes two new properties to identify handsets with a 3D-compatible display and 3D camera. In addition, the regular weekly update for new and amended device specifications has taken place.