December 11, 2005

Jeopardy players don't know much about cars

This can't be good for Pontiac's PR. From the Detroit News:

Just when you thought things couldn't get much worse for money-losing General Motors Corp., there's this: Contestants on a recent installment of the "Jeopardy!" quiz show couldn't name the automotive brand whose model lineup includes the Aztek and the Grand Prix. "What is Toyota?" guessed one, using the show's trademark answer-with-a-question format. "What is Mercury?" ventured another. The final player did manage to come up with a GM marque, at least -- "What is Buick?" -- albeit the wrong one. The correct question, of course, would have been, "What is Pontiac?" Looks like the world's No. 1 automaker (at least for now) better come up with some memorable models quick if it hopes to win back some of its ever-dwindling U.S. market share.