Conversion attribution models that go beyond the last ad have advanced over the years, but they largely focus on response metrics like sales, leads, and registrations. comScore’s Smart Lift Attribution Model is the first to bring the science of attribution to brand measurement. This is a major step forward for the industry.

Young Bean SongPrincipal and FounderAnalyticsDNA

This survey-based solution measures the total impact of online and multi platform advertising, and is the industry’s only branding effectiveness measurement solution that leverages actual campaign-delivery insights to calculate and weight survey responses.

Gain more insight into the consumer mindset with preference measurement for a product or service within a competitive set. Optimize future campaigns by evaluating each publisher’s lift contribution to understand which placements generate the strongest ROI.

To learn more about how comScore can help you compete and succeed in the digital world, contact us today.