Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business.

LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.

What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform thatLinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.

What should I publish? What do you know? What skill or knowledge do you have that you would like to promote?

How often should I publish? Be consistent! Pick a frequency that you can maintain.

When should I publish? In my opinion, early in the week and early in the day works best.

How will readers find my posts? If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.

Please, Linkedin is not a platform for selling and sponsoring into network marketing companies. It is a venue for providing valuable and interesting content readers will enjoy, find useful, and perhaps share with their friends and colleagues.

There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section.

Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]

Instead of just repeating yourself, use your cover letter to describe additional details that you weren’t able to squeeze onto your resume

Barb Lack's insight:

A lot of great tips. I especially like the suggestion to copy a job description into Wordle to see what the hiring manager is looking for most....and to use Hemingway to help you edit - it will highlight if your sentences are too wordy, passive, etc.

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.

The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!

Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.

What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.

The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.

Dig into this article and use the process here to upgrade the quality of your business storytelling.

When I was a child, a piano teacher let me play to my heart’s content without worrying about such details as tempo and timing. I’m pretty sure that wasn’t the best approach, which may be why those lessons were short-lived. It wasn’t until adulthood, when I studied vocal music, that I learned to pace myself.

Pacing, whether in music or writing, is one of the methods by which we organize the creative flow. Order prevents these creative expressions from falling flat and helps improve their impact.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.