Stand Up To Cancer Returns to Primetime on September 10

Live, One-Hour Fundraising Event to Air Simultaneously on ABC, CBS and NBC

Two years after an historic fund-raising telecast and
the start of a groundbreaking grassroots movement, Stand Up To Cancer (SU2C) will return to
prime-time television on September 10, 2010, at 8PM EST & PST / 7PM CT, with a star-studded
appeal to build continuing public support and donations for cutting-edge cancer research that
translates at a rapid pace from the laboratory to treatments and technologies that benefit patients.

Katie Couric, Diane Sawyer and Brian Williams announced the upcoming show during
individual live appearances on CBS’s “The Early Show,” ABC’s “Good Morning America” and
NBC’s “TODAY” show, respectively. The three network evening news anchors – who will host
the September 10th telecast, executive produced by Laura Ziskin – participated in an interview
together last week, discussing the upcoming fundraising event as well as the encouraging
progress of “Dream Teams” of researchers SU2C has funded to date. Portions of that interview,
the first joint appearance by this group of anchors, also aired on the morning shows.

ABC, CBS and NBC are donating one hour of simultaneous commercial-free prime-time for the
nationally televised September 10th fund-raising special, to be telecast from Los Angeles.
Similar to the landmark 2008 broadcast, this year’s telecast will feature live performances of
legendary recording artists and stars from film, television and sports who will present content
providing viewers with insights into cancer. While the broadcast will honor the memory of those
taken by the disease, it will focus on surviving cancer – on living a full life after being diagnosed
with it. In the United States alone this year, 1.4 million people will be diagnosed with cancer.

Our goal with this telecast is to not only continue to raise funds to accelerate promising research, but also show viewers how their money and individual action will make a difference.

HBO, Discovery Health, E!, MLB Network and The Style Network will also carry the show this
year, and other networks and cable channels are also expected to join the effort. The program
will include calls to donate through designated phone lines, as well as to the standup2cancer.org
website. One hundred percent of all public donations will go directly to cancer research.

The primary goal of SU2C is to raise funds for groundbreaking translational research to
accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside”
as quickly as possible. SU2C brings together scientists from different disciplines across various
institutions to work collaboratively – rather than competitively – at a critical time in the field of
cancer research.

“Every day, cancer kills 1,500 Americans – one person every minute,” said executive producer
Laura Ziskin. “This year, more than 560,000 Americans and eight million people worldwide will
succumb to the disease. One in three women and one in two men will be diagnosed in their
lifetimes. This is simply unacceptable. Our goal with this telecast is to not only continue to raise
funds to accelerate promising research, but also show viewers how their money and individual
action will make – and have already made – a difference.
The scientists and our nation are
poised to break through the final barriers to truly make this the beginning of the end of cancer.”

Collectively, the research underway through the SU2C Dream Team projects has the potential to
impact the diagnosis and treatment of a wide range of cancers in adults and children across
ethnicities including pancreatic, breast, ovarian, cervical, uterine, brain, lung, prostate, rectal and
colon, and leukemia and lymphoma, which represent approximately two thirds (373,300) of all
U.S. cancer deaths.

All these projects have the potential to significantly advance the understanding of the complex
mechanisms that cause cancers to occur and spread; to lead to the development of a new
generation of targeted therapies, more improved and less toxic cancer treatments, including
difficult to treat cancers; and to improve the methods of diagnosing cancers and monitoring the
effects of treatment.

“For people struggling with this disease, or those who will be diagnosed, scientific
breakthroughs can be a matter of life or death – literally. We want everyone to know that they
can make a difference in this fight,” said Sherry Lansing, SU2C co-founder, who also established
the Sherry Lansing Foundation and is Chair of the Entertainment Industry Foundation Board of
Directors. “From the person who can give five dollars to the philanthropist who can give
millions, we are all connected to the devastation that cancer causes in our families, and together,
we can Stand Up to end it.”

♦ ♦ ♦ ♦ ♦

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3)
not-for-profit organization that serves as the collective philanthropy for the television and film
businesses. EIF has distributed hundreds of millions of dollars to support programs addressing
critical health, education and social issues.