Saturday Closing Keynote Presentation – The Loyalty Switch

In this fascinating and highly entertaining presentation, James Kane takes his audiences on a journey into the human brain, explaining the science behind true loyalty and human relationships. Building on more than 40 years of research, Kane makes the case that human beings have a fundamental need to be loyal and actively seek out specific clues from others that tell them when they can and should be. When organizations or individuals are able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

1.0 Continuing Education Credit

ABOUT JAMES KANE
Renowned Loyalty Expert

James Kane helps organizations build and maintain business relationships by outlining the essential loyalty-building behaviors that promote unwavering and unlimited support from customers.

Combining the latest research in neurology, anthropology, and behavioral psychology, James presents an entirely new understanding of what it means to be loyal, how and why it exists, and what organizations and individuals can do to achieve it.

While highlighting the need to recognize and manage customer expectations, James draws from his experience as an advisor to some of the largest and most well-known organizations in the world — including Apple, Marriott Hotels and Major League Baseball — along with research from his upcoming books “The Loyalty Switch” and “Virtually Loyal.”

With compelling visuals, personal anecdotes and powerful analogies, James bridges the gap between business and science. In fascinating and highly entertaining presentations, he reveals the principles of loyalty in practical terms, providing tangible steps for audiences to translate what they’ve learned into effective organizational processes.