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The Box Score is a series where I review the launch of a new brand or rebrand that I find compelling. However, the review will be using a scoring system based on Chicago Bulls players. This edition I will be

The Box Score is a series where I review the launch of a new brand or rebrand that I find compelling. However, the review will be using a scoring system based on Chicago Bulls players. This edition I will be

Brand collaborations are nothing new. When executed correctly both brands can benefit by generating more awareness to aligned consumers. Unfortunately, its not always a remarkable success and can be a waste marketing budget but you can have some memorable impact

The mid 90s really marked the beginning of the consumer internet as home computing began to peak. This generated an explosion of digital companies and products as well impacting existing companies branding as there was a necessary electronic consideration. As

The Box Score is a series where I review the launch of a new brand or rebrand that I find compelling. However, the review will be using a scoring system based on Chicago Bulls players. This edition I will be

How much do you think the last Superman movie made? Don’t worry, I’ve got the answer for you. Batman v Superman: Dawn of Justice grossed $873,260,194. Now how much do you think the original creators sold the rights of Superman

Taco Bell have redesigned their logo for the first time in over 20 years. The iconic pink and yellow is now out and they’ve chosen a more analogous colour scheme, in the logo at least. It’s unquestionably a modern update of the

I know what you’re thinking… why in 2016 would someone try and teach me how to use Google. The search engine’s user process has been the same since it’s inception so what could you possibly learn that you don’t already know?

Each year there are a number of iconic events and 1975 was no exception. The Vietnam War ended, the Microsoft name was first used by Bill Gates, Jaws was released in theatres, Muhammad Ali fought Joe Frazier in the ‘Thrilla in Manilla’ and

DC Comics has redesigned it’s logo once again, this time to align with it’s ‘Rebirth’ series release. The design sees a reference back to a 1970’s version of the logo used with some modern tweaks. Whilst it is a major improvement on their

The Sacramento Kings have unveiled their new branding successfully linking up a bold modern approach with reference to a former identity. Their former logo looked dated with it’s late 90’s cartoon style and the Kings were well overdue for a new look. Pair