Past News Releases

Proceed Innovative has recently helped Kiefer USA to launch a newly redesigned website featuring better navigation, an expansive products portfolio, and a responsive web design that will properly display and function on any mobile device including tablets and smartphones. Kiefer USA provides and installs a variety of sports flooring surfaces such as wood, synthetic flooring, and artificial turf for a range of facilities including football fields, gymnasiums, fieldhouses, weight rooms, and more. The new website design is SEO friendly to help attract more search engine traffic and has improved navigation for users to easily find products and browse through the portfolio of previous projects.

The improvements made to the website navigation include dropdown menus with links to products grouped by sport, facility, or brand as well as a complete portfolio linked on the homepage so that users can find and see examples of all products. There are clickable links in the header that appears on each page that mobile users can follow to submit a request or call directly, and there is also a button at the bottom of every page that will take all users directly to the Contact Us page. These features not only improve user experience, but also help improve the conversion rate and ROI of the website.

The biggest improvement to KieferUSA.com website is the responsive design that will properly display on all devices including laptop and desktop computers, tablets, and smart phones. This is an extremely important feature because more people are searching the internet on mobile devices and if a website is not designed to display or function properly on a mobile device, many mobile users will leave the site. For more information and details visit KieferUSA.com

About Kiefer USA
Kiefer USA was founded in 1946 by Olympic gold medalist Adolph Kiefer and in their 70 years of business, they have become an industry leader in providing sports flooring, artificial turf and athletic surfaces for outdoor fields and tracks as well as a number of indoor facilities including gymnasiums, fieldhouses, and weight rooms. They are committed to providing quality flooring and turf options that are beneficial to athletes and they have installed their products in a variety of different institutions such as high schools, universities, health clubs, and even the Chicago Bears’ Halas Hall. They also provide installation of commercial flooring for a range of settings that include healthcare, retail, schools, airports, and churches.

About Proceed Innovative, LLC
Proceed Innovative, LLC is a full service digital marketing agency that helps businesses improve their online visibility and search engine traffic with a variety of search engine marketing (SEM) strategies. Their staff can form an SEO marketing plan to best achieve the individual marketing goals of each client that consists of a combination of proven strategies including SEO, web design, pay per click (PPC) management, and web analytics consulting. Their website design services guarantee a SEO friendly and mobile responsive design that improves the user experience and helps boost the ROI of the website by attracting more traffic.