Pressure mounts on BBC over 'sexist' gaffe by presenter

LONDON (Reuters) - The BBC faced mounting pressure on Sunday to take action against one its most high-profile sports presenters for criticizing the appearance of France's Marion Bartoli who won this year's Wimbledon women's singles title.

John Inverdale incensed radio listeners before Bartoli beat German Sabine Lisicki when he asked if people thought her father told her when little that she was never going to be "a looker" like Maria Sharapova so would have to fight harder for success.

The BBC, Britain's publicly funded broadcaster, apologized for the comments after a storm of protests on Twitter, admitting the remark was "insensitive".

Inverdale said on Sunday he had written to apologize to Bartoli and told listeners ahead of Sunday' men's final that he used "a clumsy phrase" about Bartoli in trying to make a point that not all players need to be "6 ft fall Amazonian athletes".

But the apology from the 55-year-old, who has presented BBC shows since the 1980s, failed to calm the fury about his remark made 24 hours earlier and the lack of action taken by the BBC.

"This is appalling. Tennis is one of the worst offenders in sport in terms of the focus on women athletes' looks and the BBC needs to take action," Sue Tibbals, chief executive of the Women's Sports and Fitness Foundation, told Reuters.

"I thought Bartoli was an absolute inspiration, so spirited and gutsy, and she does not deserve these outrageous remarks. This is not a one-off event from this presenter."

A BBC spokesman, however, said the corporation had apologized and so had Inverdale and that there were no plans for further action to be taken.
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