Grab a make-up wipe, strike a pose and get clicking – the #nomakeupselfie for Breast Cancer Awareness is the latest craze to hit the internet and it’s guaranteed to raise a welcome smile.

Hundreds of women, men, children, animals and even statues have got snap happy to raise awareness – and money – for the charity.

Those who want to get involved simply have to post a picture of their make-up free face on Twitter or Facebook along with the hashtags #nomakeupselfie and #breastcancerawareness. Some have also chosen to nominate their friends to jump aboard the bandwagon.

And then there were some who had very special reasons to get behind the campaign:

This lady had a very special message to share (Picture: Facebook/JadeSpratt)

Facebook user Jade Spratt had a special reason to get behind the campaign, telling Metro.co.uk: ‘I myself have suffered from ovarian cancer for the last two years and feel very strongly about promoting awareness for all different types of cancers and was honored to take part in spreading awareness for this campaign.’