Saleen Automotive is developing an electric car

Saleen Automotive is developing an electric car, but did not provide any technical details or renderings. Steve Saleen, owner of the venture, said he will unveil scale models of the vehicle in early 2014. The electric car is believed to carry a design that will entice those seeking high performance, as Saleen is known for creating high horsepower versions of sports cars like the Ford Mustang.

In a statement, Saleen remarked that while he cannot provide all the details of the electric vehicle project, he said that it is “unlike anything currently in the marketplace." As early as this month, he released a statement saying to "throw out your pre-conceived notions and expectations,” noting that the vehicle will be “revolutionary in its aesthetics and mechanics."

Due to the high prices of electric vehicles, their sales have been slow. A recent survey showed that few buyers are willing to pay over $25,000 for an electric vehicle. This could be the main reason while carmakers are cutting the prices of their electric offerings or offering incentives. For instance, Nissan cut $6,400 off the sticker price of its Leaf EV to $22,150, including delivery.

After selling just 12 i-MiEVs last month, Mitsubishi recently cut the price of the vehicle by $6,130. Along with the $7,500 federal tax credit, the i-MiEV has a sticker price of $16,345. Saleen, however, said that he is not worried about slow sales of electric vehicles, saying that their business model does not require them to be high volume. He said that electric vehicles could be purchased from another carmaker as a glider sans the powertrain, and then they will have the electric motor and battery installed.