Buying Social Media Ads

April 8, 2019

When you are buying social media ads, there are three main metrics to be considered:

CPM: Cost per Thousand

CPC: Cost per Click

CPV: Cost per View

CPA: Cost per Action

You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget is determined, the bid is placed within or above the price range.

Benefits of Social Media Ads

All target groups are engaged on social media depending on the targeting