BARCELONA--(EON: Enhanced Online News)--The GSMA Innovation City returns to Mobile World Congress, once again
inviting visitors to explore a city-like environment and experience
immersive demonstrations of the most cutting-edge mobile enabled
products and services in the world today. The City will address a wide
range of industry topics such as 5G, the Internet of Things (IoT),
security and identity, with an increased emphasis on interactive,
experiential and immersive installations that illustrate how mobile
impacts virtually every aspect of our lives across transport, health,
home and retail. The Innovation City, which is one of the key
attractions at Mobile World Congress and welcomed nearly 30,000 visitors
last year, has been relocated to Hall 4 to accommodate more partners and
experiences than ever before.

“The GSMA Innovation City is a living, breathing hub for mobile
technology and one of the most popular destinations at Mobile World
Congress. This year’s City focuses on experiences that put mobile
technology in context to help people understand how it will impact their
lives”

“The GSMA Innovation City is a living, breathing hub for mobile
technology and one of the most popular destinations at Mobile World
Congress. This year’s City focuses on experiences that put mobile
technology in context to help people understand how it will impact their
lives,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We look
forward to welcoming visitors to a newer, larger City this year, packed
with unusual and engaging demonstrations that showcase the depth and
breadth of innovative mobile solutions, from a connected auto-rickshaw
with an IoT emergency button to a connected seal that can help monitor
climate change.”

The GSMA Innovation City features exhibits from AT&T, Cisco Jasper,
Huawei, KT Corporation, Sierra Wireless and UNLIMIT by Reliance
Communications. The GSMA will also highlight its key programmes and
initiatives including Connected Living, Managed Services, Mobile
Connect, Mobile for Development and Network 2020, as well as its work
supporting the United Nations Sustainable Development Goals.

Showcasing a Range of New Experiences

The Innovation City will showcase an array of interactive experiences:

AT&T –AT&T will showcase its latest innovations
across entertainment, the Internet of Things, 5G, security and more.
Visitors will be able to experience:

What it’s like for AT&T mobile customers to take their TV with them
virtually anywhere they go data free with the DIRECTV and DIRECTV NOW
apps.

Live demonstrations on how to achieve speed and precision with
flexible, highly secure networking in a software defined world.

CISCO JASPER – Cisco Jasper will enable visitors to experience
IoT services in a life-like smart city environment. Visitors will see
how businesses globally are using the Control Center automated
connectivity platform to deliver connected services that enhance their
customers’ experiences and create new sources of revenue. Examples will
include:

SIERRA WIRELESS – Sierra Wireless is building the Internet of
Things with intelligent wireless solutions that empower organisations to
innovate in the connected world. The Start with Sierra Experience will
feature:

A chance to drive the world’s fastest connected car and see what it’s
like to move at the speed of sound.

The opportunity to pilot a drone around Barcelona with exclusive
simulators that highlight hazards on land and in the sky to enable
safe flight on a broad scale.

A live network demonstration of how next-generation LTE-M technology
improves cellular coverage for smart water applications.

UNLIMIT POWERED BY RELIANCE – Unlimit, Powered by Reliance, is
the first independent IoT business unit launched in India and a gateway
for all global companies looking to access the Indian market. It enables
companies to set up and grow their IoT business by getting to market
faster, scaling quickly with high service reliability and low cost of
ownership. Demonstrations will include:

An opportunity to experience a connected Indian auto-rickshaw for the
first time.

Unlimit Control, the first Indian cloud based platform which enables
you to launch, manage and monetize IoT/M2M services for connected
devices.

Partnerships with Cisco Jasper for their world class IoT connectivity
platform and Cumulocity, the leading independent Device and
Application Management IoT platform.

GSMA INDUSTRY PROGRAMMES

The GSMA programme will also include a number of exhibits and
experiences highlighting its key industry programmes:

See how innovative NB-IoT Low Power Wide Area tags are helping to
track seals in the wild and monitor climate change.

Experience how Mobile Connect is becoming the identity solution of
choice for a new generation of services such as instant age
verification and face recognition for airline check-in, amongst others
services.

Step inside a Jaguar Land Rover F Pace car to experience the impact of
5G technology.

See how smart cities applications are helping with crowd control, as
well as water and traffic management.

Experience how a new messaging platform is helping consumers get
closer to brands.

See how innovative LTE Broadcast technology is delivering dynamic
advertising and incident information in bus shelters.

See how big data is being used to support our environment and improve
the way food get from the farm to the plate.

Learn how the mobile industry is supporting the Sustainable
Development Goals through a unique augmented reality-based experience.

See how the GSMA’s Mobile for Development programme is transforming
rural communities in emerging markets and offering innovative
solutions to weather forecasting, smart irrigation, solar energy,
cooking gas, mobile health and mobile money.

Visit the GSMA IMEI Checkpoint to see how delegates can locate and
record their device serial number (IMEI) showcasing how, if their
phone is lost or stolen, it can be blocked by networks around the
world.

Visit the Innovation City in Hall 4, Fira Gran Via

This year the GSMA Innovation City is located in Hall 4, Stand 4A30 in
the Fira Gran Via and will be open during Mobile World Congress
exhibition hours from Monday, 27 February through Friday, 2 March.
Please note that the City will close at 5:15pm on Tuesday, 28 February
for a private reception.

The Mobile World Congress is the cornerstone of the Mobile World
Capital, which will be hosted in Barcelona through 2023. The Mobile
World Capital encompasses programmes and activities that span the entire
year and will benefit not only the citizens of Barcelona, Catalonia and
Spain, but also the worldwide mobile industry. For more information on
the Mobile World Capital, visit www.mobileworldcapital.com.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting
nearly 800 operators with almost 300 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces industry-leading
events such as Mobile World Congress, Mobile World Congress Shanghai,
Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.

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