A Look At the New Audi RS7

3/29/2013 12:03AM

Scott Keogh, President of Audi of America, talks to the WSJ’s Lee Hawkins about the 2014 Audi RS7 Sportback, a 560-horsepower twin-turbocharged sports car that travels at a top speed of 189 mph goes 0 to 60 in 3.7 seconds.

This transcript has been automatically generated and may not be 100% accurate.

I ... alright last week saw Scott Keogh he was not the president of Audi over here ... he's been promoting the graduates ... to really proud of the Audi are seven AFC which is not what you wanted to highlight shows this ... we are right this is ... that this is how much they mean first off it's gonna launch later this year ... a B of the year fourteen ... this continues the great tradition of RS models ... and this is the latest want what he is trying to accomplish from a business standpoint ... the terms of marketing strategy with this idea is to think you really wanna accomplish first we wanna clearly and continue to this knowledge I performance ... credentials ... I've been at least some Amman were the best historical pedigree of Motorsports ... and we'd like to bring the Motorsports team ... the second thing we're always trying to do this was very ... exclusive ... limited cards ... and that's exactly ... what it all ... in all doesn't help superstition ... of value ... when you know what is the we stayed at ... was and on September ... of this year ... okay no price point yet ... no price point ... okay ... it's all ... a blur we wanted all it is honestly the edge ... it's a twin turbo V eight ... generating five hundred and sixty horsepower so this is gonna be one extremely ... extremely refreshing ... Looklet's transmission ... on racing technology there ... and of course like many ... address models ... a sea of very very aggressive front and ... honeycomb grille ... carbon fiber ... and a nice little touch ... going back to Audi's ... Quattro is putting a message right up and some of our August is an all wheel drive vehicle ... lots of Redbox attractions of Oracle ... said of the interior to the first things you'll notice ... is a flat bottoms to use a technology that comes from racing ... when you are very aggressively ... Diamond bar back and forth you wanna make sure the snow in eruption ... was good news there ... the deal with the new notices the carbon fiber ... inside the car ... to sleep executed ... fidelity to the crucial thing ... is the seat of the city of ... all sports ... seed ... specifically made for this are seven ... and when she noticed ... the beautiful stitching here ... and what a lot of Audi's all of this bombing technology since I've seen all of the Connex features ... of course of the piano sound system ... an ... astonishing ... ride are you happy with some other respects than that you've gotten ... on the show on the home was very happy ... and in a web of lawsuits SBA seven has been in the marketplace of the year and a half ... weeks with the high performance of the seven of the marketplace that's doing very well ... in fact if you look of the mix of the US of a ... work in about twenty percent of all the seven seals about ... and and this is going to be ... absolutely ... awful ... alright what it's all about I thought was the candy yesterday the CEO of Mercedes he has ... less strict guidance from Dietert death sentence telling him ... that he wants ... Mercedes to be number one bike twenty twenty but they have to get past you for ... real this fine line between wants and will ... and I think we're going to happen ... already Scott Keogh thank you very much thank you very much