You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

The Content Marketing Conundrum [INFOGRAPHIC]

Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?

While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through, likes and shares, companies must race against the clock or risk being left behind in the content marketing game. Research from Content Marketing Institute shows that content marketing is more effective if marketers follow a content strategy. It's the only way to win.

The below infographic from JBH Marketing summarizes the top content challenges faced by marketers and how these could be overcome. As well as 5 benefits of implementing a content marketing strategy.