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The new magazine from SAS Institute Nordic about innovation, leadership and Big Data analytics. Read interviews with top managers and industry analysts, features on upcoming trends, reports and research, and case studies from all kinds of industries.

In a dynamic market characterized by disruptive business XX and ever-changing customer interests and needs, many companies in the financial sector experience that they have to become much more customer-centric.
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Working diligently with analysis of customer data, Dustin Group shapes its marketing to the preferences of its users. Doubled conversion rates speak for themselves, but Dustin’s driven marketing director Caroline Rudbeck has a lot more to say about customer-centric business.
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In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. customer experiences for the people who keeps us in business.
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Everyone likes to think that they run a customer-centric enterprise. After all, no clients = no company, and most of us honestly want to make a difference and create good customer experiences for the people who keeps us in business.
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Why is Hadoop a big deal to the analytics world? Because Hadoop and other open source data platforms allow for richness in data. Tools like Hadoop leave in the outliers and the odd incidents. This is important because when all the richness of the data is preserved, we can start asking questions which were not possible to ask before.
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Hadoop is a new buzzword in the business world. The open source framework allows for less expensive storage of more diverse data. Paired with the right analytic tools, companies can start asking questions which were not asked before – and find connections which remained hidden until now.
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