Today, I was honored to give a webinar on the global trends of social networking to Avanade. Thank you to Search Wizards for this opportunity.

Many of the global Fortune 100 companies now recognize the value in frequent and continuous online engagement. Some are using more than one platform and learning to understand the existing online preferences of their targeted talent pools. From a recruiting perspective, if you are actively involved in conversations with ideal candidates, it increases the effectiveness of your organization's employer brand strategy and recruitment marketing efforts.

Take advantage of the social networking platforms available globally to highlight the positive aspects of your employer brand and truly interact with candidates.