A Day Off, the Varying Courses of Gin Development, and the Blanche’d Benefit

The heat is on! In New Orleans, that is. In these initial stultifying days of summer, a pause can refresh. Therefore, we’re taking the day off tomorrow and there will be no Bottle Sales Hours. Fear not; we’ll be back next weekend, and we’ll be extending our Free T-Shirt offer as well.

The course of gin development can vary widely. After our gold medal success with Euphrosine Gin #9, the bar has been raised. The next gin must be worthy to be released. In recent weeks we’ve tried some intriguing botanicals, including some grown locally. Gin terroir, indeed.

Coming up this Tuesday, 07/01/2014, we hope you’ll join us in supporting the former Stella employees at the Blanche’d benefit, taking place at Three Muses, 536 Frenchmen St., beginning at 6pm. Among the repast to be served, you’ll find some cocktails made with Euphrosine Gin #9.

Atelier Vie spirits are also available at Pearl Wine, 3700 Orleans Ave., New Orleans; Dorignacs, 710 Veterans Blvd., Metairie; and many other retail outlets. See our full list of retail locations.