Compulsory Modules

Semester 1

This module builds on the introduction to a range of core quantitative methods (covered in ACR/ASR1004) which will be applied to various problems in finance, business and economics. The main techniques covered include linear algebra, equation solving, indices and logarithms, differentiation and optimisation. The module is designed to be accessible and useful to students of all levels of mathematical background and ability. Throughout the course, the amphasis is very much on practical applications of quantitative techniques.

Semester 2

This module builds on the introduction to a range of core quantitative methods (covered in ACR/ASR1004) which will be applied to various problems in finance, business and economics. The main techniques covered include linear algebra, equation solving, indices and logarithms, differentiation and optimisation. The module is designed to be accessible and useful to students of all levels of mathematical background and ability. Throughout the course, the amphasis is very much on practical applications of quantitative techniques.

Optional Modules

20 credits from:

The module is devised to suit 'ab initio' and post-GCSE students of French and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary French culture and society.
Key texts:
Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006).
The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003)
Students are given the following advice about purchasing a dictionary:
“You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”

The module is devised to suit 'ab initio' and post-GCSE students of German and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary German culture and society
Key Text
Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014).
Websites
SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study:
http://www.bangor.ac.uk/ml/links-german.php.en (German online resources)
http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources)
Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/

This is a module running in semester 1 aimed at absolute beginners. This module intends to make students become familiar with the basic structures of the language in order to enable them to express themselves, both orally and in writing, on very simple topics related to everyday life situations. The textbook adopted for this course is 'Spazio Italia 1' (Loescher Editore). This particular text has been selected for its communicative approach to language teaching which, in conjunction with a more traditional approach to grammar, allows students to speed up their progress in all the four essential language learning skills of speaking, reading, listening and writing.
Key Texts:
Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011).
Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011).
Webpages:
www.rainews.it
www.repubblica.it
Any other learning resources: Lingu exercises

This module is aimed at ab initio and post GCSE students of Spanish and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to (and in the case of those with GCSE knowledge of the language), a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions) and general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes and role-play situations. Through selected audio/visual aids, students will also be introduced to Spanish culture and society.
Textbook:
Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)

The course provides an overview of a wide range of topics in the study of natural language, including:
1. What is language?
2. Morphology: words and their structure.
3. Phonetics and Phonology: language sounds and sound systems.
4. Syntax: sentence structure
5. Semantics and Pragmatics: meaning and context
6. Language variation.
7. Language change.
8. Language acquisition
9. Language pathologies
10. Language and the brain
Furthermore, the course provides guidance on how to plan & write an essay as well as other assessment methods, and on how to prepare effectively for examinations.

1. the relationship between language, culture and thought processes,
2. the relationship between language and identity,
3. the structures of bilingual societies,
4. the different manifestations of multilingualism, particularly in relation to the concepts of bilingualism and diglossia,
5. the cultural, political, and anthropological issues surrounding minority languages & language policy.

Semester 2

Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge;
Business systems concepts, business processes and business systems;
Communication, networks, software, models for effective virtual communication;
Keeping records, including databases, structures, forms, reports and searching;
Interacting, including the basics of interface design, and workplace ergonomics;
Impact of technology on working life, and new modules of working;
Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation;
E-business and e-commerece;
Learning with information systems, including innovation, decision making and knowledge management;
Control and security, in networked environments, including intranet and internet.

Optional Modules

20 credits from:

The role of marketing research;
Defining a research problem, research question and objectives;
Questionnaire design, measurement and scaling;
Sampling;
Quantitative analysis;
Collecting secondary data and use of databases;
Qualitative methods including interviews, focus groups and observation;
Qualitative analysis;
Writing a research report;
Causal research and an introduction to experiments.

The two principal tasks are as follows:
1) A crisis management scenario, completed over the course of a two-day field trip. You will respond to a series of simulated events that unfold over the course of a match day. 2) Development of a proposal for an affinity product partnership, linking the football club's brand to the marketing of another product.

What is a corporation?
The development and the role of corporate governance systems and codes;
The importance of ownership in corporate governance;
The role of the board in corporate governance;
The performance and remuneration of senior management;
The role of the professions in corporate governance;
Current International issues of corporate governance and regulation;
Why regulate? Institutions of regulation;
Forms of economic regulation.

Introduction: academics, top executives, consultants and management gurus;
The power of ideas to explain organizational change;
The diffusion of management ideas (business education, management consultants, knowledge management within the firm);
Great contributors to management thinking (e.g.
o Scientific organization of work: Taylor
o The role of directors and entrepreneurs: Fayol
o Managers in organizations: Drucker);
Management gurus and their contributions to management (Presentations);
Conclusion: What lies ahead?

Compulsory Modules

Semester 1

Introduction to entrepreneurship;
Evolution of the Concept of Entrepreneurship;
Characteristics of the entrepreneur;
Creativity, innovation and entrepreneurship;
The role of entrepreneurs in the economy and society;
Entrepreneurship in large firms;
Types of entrepreneurship;
Defining small businesses;
Entrepreneurship in the future.

Defining the field: Introduction to the module and e-marketing as a strategic tool;
E-marketing strategy and the e-marketing environment;
Social media marketing;
The e-marketing mix;
The consumers perspective;
The marketers perspective;
Online retailing;
Mobile marketing.