Thrifty Brand Manager

Location
US-FL-Estero

Job ID

141588

# Positions

1

Category

Marketing

Division

RAC

Position Type

Regular Full Time

General Responsibilities

About the Role

We are looking for an experienced manager who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing campaigns. The focus will be on generating promotional campaigns for the Thrifty brand that can successfully capture market share and improve brand identity/awareness among rental car consumers. This is a position for those who love working in a fast-paced and dynamic environment.

The primary mission of the Manager, Thrifty Brand Marketing role is to:

Be responsible for executing and driving to annual financial targets for Thrifty brand. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan

Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand.

Liaise with teams across the organization as well as with external marketing agencies. Work with Customer Experience and Operations teams to define the optimal Customer Experience and work to implement. Work with Sales partners to ensure revenue targets are met across B2B and B2C distributions. Work with Social and Digital teams for search/display/social to ensure campaigns are meeting brand needs and driving success.

Identify and champion projects that will have brand and business impact

Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures