Qualcomm distributed the advertisements, with little more than the simple slogans and a website URL, to various stops. And then they waited.

When people visited the website, the scene transformed into the 'best bus stop ever,' as Qualcomm describes it. A woman pulled up to rescue one young man in her shiny yellow car. In other instance, a sled led by six dogs pulled up to offer a pavement dogsled ride as people turned their heads in awe.