Marketing

In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies…

In 2013 Facebook published a blog announcing the addition of video features and functionality, and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. Fast forward to the present date and video has taken the social media world by storm; over half of video content…

Originally addressed by Alexis C. Madrigal in her 2012 article, “Dark Social: We Have the Whole History of the Web Wrong” for The Atlantic, the term “dark social” points to the sharing of content through social media platforms from outside sources that are not trackable by analytics platforms. So in…

Redefining advertising for the online world By now, savvy internet users have likely noticed that after viewing a specific product at a retail website (like Target.com or Amazon), that ads for that specific product seem to follow them when they visit other sites like Facebook or the New York Times….

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. It’s…

Search Engine Optimization tactics to improve your digital footprint in the financial technology industry. In our last blog, we talked about how identifying keywords important to your company and technically optimizing your website are the starting points to increasing traffic to your website. However, that is just the beginning. In…

Search Engine Optimization tactics to improve your digital footprint in the financial technology industry. Every company wants to be on page one of Google, and some want it so bad they will pay for ad space to be at the top. However, you do not have to spend tons of…

Today’s selling and customer acquisition process is changing. With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. In fact, according to Forrester Research, today’s buyer is anywhere from two-thirds to 90 percent of…

How Your Website Can Open or Close the Door for Prospects Finovate 2016 is coming up soon and this is the place for FinTech startups to get their products or services noticed by top industry influencers. As competitive as it is for startups to make it, it is crucial…

Three Ways Financial Companies Can Bridge the Gap in 2016 Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. But as social media constantly evolves, companies…