Responsive VS Adaptive Web Design in the Automotive Industry

Automotive Responsive Website

The automotive industry has seen many technological advances in the past few years. Technologies such as in-car WIFI, rear-mounted radar, night vision detection, and automatic high beam control were all established because someone in the industry understood that these technologies would be beneficial, if not necessary when building a new line of vehicles. Vehicles are built and marketed much differently today than they were a few years ago because the industry has created new and inventive ways to do so. Responsive web design was introduced for many of the same reasons.

At Drive Digital Group, we build responsive automotive websites that convert and increase leads for automotive dealers. Many dealers have seen their leads increase by 150% and have greatly benefited from Drive Digital Group’s approach to acquiring leads and converting them to buyers. We know how important every lead is to a dealership and it’s astonishing to think of how many potential new sales dealerships are losing because they are not using a responsive platform.

A responsive websites content flows with the width of the browser window, whereas an adaptive design breaks and jumps from one fixed resolution size to the next:

Responsive web design has become the industry standard for developing websites that look good and function well on many different screen sizes. No one can predict what a user’s screen resolution will be because new devices and new screen resolutions are continuously released. The web development industry has established best practices to ensure the best possible website user experience on all screen sizes, and they can be categorized as either responsive or adaptive layouts. Here at Drive Digital Group, we develop responsive websites that convert more traffic than other template sites from our competitors because a template site or a site that uses both a desktop and mobile version of their site have to maintain two different websites and two different sets of inventory.

The advantages of implementing a responsive design are huge:

Consistency throughout the different platforms, creating easier navigation and a better user experience

Dramatic reduction in development time and costs by only having to create and maintain one URL as opposed to several

Improved SEO by streamlining all pageviews through one URL

More effective social sharing

Adaptive layouts are built to look good on a minimum number of set screen resolutions and are usually comprised of desktop, tablet, and smartphone. What if a user’s device resolution falls in between one of these devices? The best part about responsive design is that your website looks good on any device and the user is able to view the same content and have the same experience on a small screen as they would on a larger screen. Adaptive web design is a design approach of the past and no longer works effectively in today’s multi device and multi-platform environment. Responsive design is the best approach to converting leads and providing the best user experience for your customers.