Apple to Announce 4K Apple TV in September Says Bloomberg

Share & comment

Apple to Announce 4K Apple TV in September Says Bloomberg

Share & comment

Are you ready for a new Apple TV upgrade? Bloomberg reports a new 4K HDR upgrade is coming in September, with capabilities to highlight live TV (who wants to bet the feature will be U.S. only?):

Apple is planning to unveil a renewed focus on the living room with an upgraded Apple TV set-top box that can stream 4K video and highlight live television content such as news and sports, according to people familiar with the matter.

Bloomberg says unnamed sources also note Apple has started talks with movie studios to get movies in 4K definition in iTunes. Also, Apple has already engaged talks with other content companies that have existing tvOS apps, to bring forth 4K content. Possible apps would include the likes of Netflix or Vevo, for example.

HDR stands for High Dynamic Range, which brings forth support for brighter and more vivid colours. As for HDR10, that supports up to 4000 nits peak brightness, 10-bit colour depth and can show everything in the Rec.2020 colour space. Dolby Vision ramps this up since it can support up to 10,000 nits peak brightness, has 12-bit colour depth and also shows all colours from Rec.2020.

Share & comment

A year too late. I have the old Apple TV. I was annoyed it did not have 4K but I bought it anyway, and regret it. So I bought an Nvidia Sheild with 4K and I love it. So I think I’m done with the Apple TV.