ICYMI: January 10, 2016

What we wrote

We're back! It looks like we forgot to send out any issues in December, but we're glad some of you noticed! We're back on schedule for 2016 🙌

We're hosting a conference! It's called The Marketing Leap, it's in Waterloo on February 29th and we'd love to see you there. We have some amazing speakers like Jason Falls, April Dunford, Mark Evans, Holly Tiessen; and marketers from Shopify, D2L, Vidyard, and Miovision. Plus actual funnel cakes.One magical day. Use code ICYMI to save 25% on registration.

Joe Gelata, head of global revenue operations for Vidyard, talks with us about making revenue part of your marketing team's culture. It's a must-read.11 minute read – Joe is speaking about this in depth at The Marketing Leap

Shum Attygalle of Axonify talks with us about marketing education: where the gaps are, what we need to teach new grads, and how can we improve the education system. Check out the interview.13 minutes

What we're reading

We skipped the year-end reviews

Mike Volpe is smart. He's seen crazy revenue plans. He's seen why they get made and he wants you to stop it. This post is awesome. Read "The Pixie Dust in Your Revenue Plan."6 minutes

Gavin Finn from Marketing Profs shares questions you should ask to understand why growth isn't happening and dives into each to solve the problems. Ask your team "The Three Most Important B2B Marketing Questions for 2016."6 minutes; also these questions should be asked in 2017 and 2018 too

Alex Birkett at ConversionXL explores the different ways marketings teams can use the trend towards honesty, from Buffer sharing everything to simplifying your copywriting, there's a lot to learn in "Why You Should Embrace Transparency Marketing."11 minutes

John Herrman for The Awl captures how media changed when brands started publishing their own content. This is a must-read for anyone working in communications. Read "Access Denied."23 minutes

Meme of the week

There's a new social network! It's called 🍑 (peach.cool) and it's really fun. We don't think it's going to take over the world but it has some great details. Like Slack, you can add gifs anywhere. You can draw. You can add your steps for the day.

It's weird and wonderful and even if it doesn't stick around we're glad it's here.