On the night of July 27th, 2012, a huge prank was pulled in New York
City and this is the video of what took place. Brett Cohen came up with
a crazy idea to fool thousands of pedestrians walking the streets of
Times Square into thinking he was a huge celebrity, and it worked! Not
only did it work, it caused quite a stir. This social experiment, of
sorts, makes a profound statement about how modern culture is so
attracted to pop culture, without any real credibility needed.

He
dressed up like a typical celebrity and was accompanied by an entourage
of two professional bodyguards, two assistants, and photographers
pretending to be paparazzi. While the assistants and photographers
waited for Brett to exit the 49th street marquee at NBC Studios, they
started a buzz that a "big star" was about to walk out, thus making it
worth their while to wait and get a picture. Many asked the crew whom
Brett was, and no answer was given. They were forced to either make
something up, or just take a picture with him in hopes that their
Facebook friends or Twitter followers might have a better idea.

As
the crew walked over to Times Square, the crowds around Brett grew on
each consecutive block. Very few people even questioned who he was,
where he was from, or what he does. Brett took pictures with nearly 300
people before the stunt ended. The video even includes interviews with
people who had just taken a picture with Brett, and puts them in an
awkward position when they're asked questions such as, "Where do you
know Brett from?" and "What's your favorite movie he was in?" Many of
them were overwhelmingly excited over Brett's walk through Times Square,
and it showed.
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