Life Coach: Dan Rookwood

In my twenties I happily wore a £30 metallic digital Casio — retro cool, but there comes a time when you need to upgrade. Aesthetically, uniformwares.com/shop is tough to beat (203 Series, £280). If you insist on Swiss, check out Mondaine — so classic even Apple ‘borrowed’ its iconic design (Evo Big Date, £165). For many aficionados, Tissot makes the best-value Swiss watches (Visodate, £385). Then again, there’s something about the Rebel collection from Swatch that I love. Maybe it’s the £44.50 price tag.

Dan is style director for Men’s Health

Dan loves: his beard

I’m very attached to it, as it is to me. I haven’t been clean-shaven in five years. But on this first day of Movember I’m shaving it all off in order to grow a mo and raise both money and awareness for men’s health charities. And now that I’ve committed this to print, I can’t back out. (mobro.co/danrookwood)