Intel #ExpertMode

ExpertMode – Tapping into the subgenre of the PC Modding community Deep Focus developed ExpertMode – a multiplatform content program that began on Instagram, found success on Facebook and became an Episodic YouTube Series.

The concept began when I traveled to Katowice, Poland for the Intel Extreme Masters finale in March, 2015. It was clear that modded PCs were a win for Intel. We began to post content on Instagram that was well received and then when I was in Taipe for Computex modding was the hottest thing there, spurred by a PC in the shape of Thor’s hammer. I returned to the States pitched the YouTube series with Deep Focus and then shortly thereafter went up to Coeur d’Aleine to shoot it.