SPONSORING

Zoo sponsoring is not yet exhausted in Germany. The real spates are flowing elsewhere. In Anglo-Saxon countries i.e. the sponsoring of zooligical facilities has reached a very different level. In this country sponsoring, which actually is a measure of marketing, is often mistaken as neighbourly help.

Dear businessmen and managers; prove to the rest of the world, that German companies are also able to see the potential of zoo sponsoring; otherwise we will have to count on neighbourly help after all.