Smoothie King® Hires Chief Financial Officer

NEW ORLEANS, August 7, 2014 – Smoothie King Franchises, Inc. is pleased to announce that Richard A. Peabody, has joined the company as Chief Financial Officer (CFO). With over 25 years of experience working in the restaurant and franchise industry, Peabody will be responsible for managing and guiding the financial decisions of the rapidly growing company.

Prior to joining Smoothie King, Peabody worked for IFCB Holding Corporation as Senior Vice President and CFO for the Corner Bakery Café and Il Fornaio brands. He has also held leadership positions with Taco Bueno Restaurants, L.P., Romacorp, Inc., Checkers Drive-In Restaurants, Inc., and Black-Eyed Pea Management Corp.

“The experience Richard has accumulated over his career is invaluable,” said Wan Kim, owner and CEO of Smoothie King. “We are glad to have him come on board at such an exciting time for our company, as we continue to grow nationally and internationally at a rapid pace.”

Peabody graduated from Baylor University in Waco, Texas, with a Master’s Degree in Taxation and Bachelor’s Degree in Accounting and is a certified public accountant.

About Smoothie King Franchises, Inc.

Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 690 units worldwide. By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals. The franchise also offers a number of healthy retail products, including sports beverages, energy bars, vitamin supplements and more.

Smoothie King was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a tasty way. In 1989, Smoothie King became the first franchised smoothie bar/health food store in the U.S. and currently operates in 33 states, the Caymans, Singapore and the Republic of Korea. In 2014, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 20th year and No. 86 overall on the 2014 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook www.facebook.com/SmoothieKing; follow on Twitter at http://twitter.com/smoothieking.