Holistic Strategy

Like all the best things, marketing is fundamentally simple. A successful strategy just needs to do a small number of things well and the rest will take care of itself. More often than not, these activities are also pretty much free.

Magdalen Marketing Agency (MMA) offers a full, free review of your existing marketing strategy, and the creation of a targeted, tailored replacement. Despite there being dozens of conventional channels, we would also recommend that SMEs start with just a handful of activities - usually around five.

Our plans don’t take longer to write than deliver, and nor do we quote marketing theory from the 1970s (see picture). We only recommend relevant, rewarding activities that are easy to manage and measure. So if we talk about the seven p's
or above the line, please put us out of our misery.

The sorts of things we offer include:

Brochures

Content Creation

Database Management

Direct Marketing / Newsletters

Events

SEO & Adwords

Social Media

Thought Leadership

Website Management

We do believe that every channel you have is inextricably linked, so if you have it, use it - because just one weak link brings the whole team down.

For example, one activity where a lot of strategies fall down is social media. Apply this rule to your own organisation: does every work-related social media channel you (and your employees) have say the same thing, and are they updated with the same content from your website at the same time?

HOLISTIC

STRATEGY

A fully-functioning marketing strategy is like a football team; there are both defensive and offensive activities. At MMA we believe that you should always sort your defence before you go on the attack - it might take longer to click but there'll be greater reward in the long run.

WEBSITE

MANAGEMENT

Paying over the odds for your website to be maintained and updated with content? You're not alone. MMA trains you to upload what you can and does the heavy lifting on the tricky stuff. No jargon, no technical talk, just honest, straight forward advice.