Friends/Frendz Magazine was launched in London in winter 1969 as a direct result of the closure of the short-lived UK edition of Rolling Stone Magazine. It was first published by Alan Marcuson in December 1969 as Friends of Rolling Stone.

Later it was retitled Friends and, from May 1971 became Frendz. Friends was closely connected with the UK underground media such as London Oz magazine and Time Out, and had many contributors who were part of the London counterculture and avant-garde scene in the 1960s.

These included Barney Bubbles, Pennie Smith and Charles Radcliffe. The magazine ceased publication in August 1972