May 5, 2006

Links Du Jour

Reality Check: Jajah - Guy Kawasaki is finding some pretty cool examples of new products with unique names. This one, in his opinion, trumps Skype, the brand name of a competitor. Check out his first Reality Check blog post on Goowy communications software, which illustrates the potential of brand name research conducted through blogs.

I, Me, Mine - The new trend in product naming and branding is to name everything “My” this or “my” that. The danger is that “My” might become the next “i”, as in “iVillage and iPod”. Hey, what about You Tube?