Talking exclusively to Giz UK, Ruslan Kogan told us that his new 10-inch Ice Cream Sandwich tablet is set to hit the UK for just £149 in under 40 days. Apparently it should take the British budget tablet market by storm while we're still waiting for the Kindle Fire.

Ever heard of a bloke called Ruslan Kogan? No? Well, he’s an Australian entrepreneur who’s cut-price online electronics shop has already taken Oz by storm, crushing a few of its rivals in the process. Now he's set his sights on Britain. He believes technology can make the world a better place and aims to bring great, affordable electronics to the masses.