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Data analytics is a big topic in communications lately. Tracking customer sentiment and industry trends allows communication teams to make solid decisions based on data. The problem is that not all executives and leadership management see the value in dedicating labor to data analytics. Big players like Forbes and Harvard Business say this is a major mistake. They say that data analytics lead to success by not only solving problems, but by preventing them before the problems occur. Continue reading →

Too often when a public relations professional is asked what value public relations has on the bottom-line, they can’t give a clear and direct answer. More often than not, their answer will be long with no real meaning at all. In fact, it is usually so convoluted that you wonder if they are really a professional communicator at all. Typically, that is the case for one of two reasons: Continue reading →

Celebrity baby announcements, aided with the help of social media, have changed the way celebrities announce their upcoming bundles of joy, and rule the trending themes pages of Facebook, Twitter, and Instagram for days to come. The fascination with the celebrity lifestyle extends beyond the celebrity themselves, the public becomes obsessed with famous people’s whole lives, including their children and the sheer amount of time and information spent attempting to confirm a pregnancy is evident on many social media platforms. In a world of publicity and obtaining the world’s attention, celebrities have a myriad of ways their lives can become public fodder, but pregnancy might be the largest one.

In 2017, theaters everywhere were seemingly hit with an increase in superhero and dystopian movies. These movies explored deep themes on humanity and overall mortality. 2018 has already proven itself to be a big year for cinema, but the underlying question connecting these movies is: Is this a world worth saving?

Born from 1998 to 2018, the oldest members of Gen Z are 20-years-old and quickly approaching the workforce. Who exactly is this generation and how are they different from Millennials? Here are the top differences between Millennials and Gen-Z. Continue reading →

What are you doing at 9 p.m. tonight? A good guess might be HQ Trivia, the trivia game app. Created in October 2017 by the former founder of Vine, Rus Yusupov, the success of HQ Trivia immediately took the world by storm and broke records.

Facebook’s dislike notification count got a little higher last week after reports of improper data management leaked. London-based company, Cambridge Analytica, shockingly gained access to the personal data of around 50 million Facebook users. Since the Facebook data breach came to light, the Federal Trade Commission announced they would be investigating Facebook’s data practices, and the Facebook stock fluctuated at alarming rates. According to some experts, if you want to hide your information, you may want to consider hitting the “delete profile” button soon.

Practicing meditation daily seems to be an increasing trend among prominent people in society. From celebrities to CEO’s of successful companies, meditation has been attributed to personal and professional success. Like any new habitual practice, starting can be difficult, but many believe the benefits make meditation worth the journey. Continue reading →

According to Pew Research, 59% of Americans agree with the statement, “Online dating is a good way to meet people.” In the online dating world, two of the biggest companies are Tinder and Bumble. However, this past week Tinder’s parent company filed a lawsuit against Bumble for patent infringement. Here is everything to know about this highly talked about case: Continue reading →

When one thinks of ways to celebrate Women’s History Month this March, their mind may not immediately go to what some of their favorite brands are doing to promote it. However, more and more brands are tapping into new ways to reach their consumers. See below for some of the most interesting promotions for Women’s History Month.Continue reading →

The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading →

If you like food and you have a Facebook account, chances are you’ve seen a Buzzfeed Tasty video. Buzzfeed, a digital media company, started their food division, Tasty, just two years ago, and since then Buzzfeed has launched the Tasty takeover.

In 2012, Carly Zakin and Danielle Weisberg co-founded theSkimm. Targeted at millennial women, theSkimm newsletter uniquely summarizes top news stories in a few hundred words. theSkimm is known for its casual tone and young demographic. Here are the top reasons why millennials read theSkimm newsletter.

Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading →

After the Stoneman Douglas High School shooting in February, the discussion quickly turned to the topic of gun control in the United States. However, in an unusual turn, consumers not only began demanding greater gun control legislation but for popular brands to take a stand as well through an NRA brand boycott.Continue reading →

Her husband refers to the leader of North Korea as “Rocket Man,” calls Hilary Clinton “crooked Hilary,” and belittles and demeans people through Twitter. Her goal is to end cyberbullying. First Lady Melania Trump announced she would focus her attention on the issue of cyberbullying during the presidential campaign. Since Donald Trump’s election she gave a speech at a U.N. luncheon and traveled to a couple of middle schools to talk to children about bullying; it is believed that she has not yet formulated a defined program for ending cyberbullying. Given the recent comments made by a Parkland High School shooting survivor, it was time to take a look at what First Lady Melania Trump has done for the complex issue of cyberbullying and determine if she will ever actually be effective at change, assuming she is unwilling to smash her husband’s phone.Continue reading →

FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages. Continue reading →

Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading →

Analyzing metrics plays a key role in executing a successful Google Adwords campaign. However, the overwhelming number of Google AdWords metrics appears daunting at first glance.Bellow are the most influential Google Adwords metrics to determine campaign success. Continue reading →

Another day, another hurdle for publishers and advertisers. Or so it seems, after last week when Google Chrome began unrolling its new built-in ad blocking technology. Should you be worried or excited about Google’s newest feature? See below for the pros and cons of Google Chrome ad blocking and what it means for your brand.Continue reading →