1.Do Segmentation as you build your
list.
• It is obvious that your list should be better in
quality as compared to quantity.
• Instead of a “big” list, many small segmented
quality lists will work much better.
• So, start segmentation at the time of building
the list itself.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

2. Working before hand eases your
burden
• It helps a lot if you understand what resources
are at your disposal, as early as possible.
• It may seem easy to manage a single list at
the beginning of an email campaign.
• But later, it proves to be fruitful to know your
resources before hand and do segmentation
accordingly.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

3. Playing with metrics.

• One idea of segmentation of your list can be
based upon the “open rates”.
• Treat the recipients who “occasionally open”
and who “regularly open” your emails with
different email content by dividing them into
different segments of lists.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

LET US LOOK AT THE IDEA OF
SEGMENTATION OF LIST ON THE

BASIS OF EMAIL METRICS

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

1. New subscribers.

• Offer special discounts to your new subscribers
to track their reactions and interests.
• At some later point of time, you can add them
to some other list when they have been with
you for a long time and you have determined
what their exact interests are.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

2. Responsive customers.

• The recipients who open your emails, and
navigate to your site and make purchases
should be treated in the best way possible.
• Therefore they are to be kept in a separate
special list and their interest and need should be
catered to very convincingly.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

3. The spectators.

• These are your potential customers who have
signed up with you but only open emails and do
not perform any action.
• As long as any recipient is opening an email,
he is a potential customer and will turn into a
responsive customer when you present
something that he can’t ignore.

www.massmail4u.com
Phone – 773 455 6676
Email – sales@massmail4u.com

4. Unresponsive recipients.

• This is the category which consists of those
recipients who never open or click on an email,
the reasons for this might be many.
• A lot of experimenting is required with these
recipients to see what clicks with their interests
to move them to any of the other lists.