Appartement témoin

The phenomenon seems to be becoming general : replacing the object by its commercial representation. On television, the programme has officially become the excuse and the ads have become the text itself. Our environment has to adapt and the objects which fill our daily life are replaced by their invoiced representation. As each consumer’s potential attention span is the true trade price, information becomes free (on the Internet or in the daily press) and is supported, in all senses of the word, by publicity.