What I Do

What I do

Fresh of graduating with a Master’s Degree in Industrial Sciences, what does one do? The “logical” thing would have been to go work for Siemens. However I ended up working as a Product Manager for an Independent Record Production & Publishing Company.Not exactly Electronics & Automation, but then again I had previously taken a sabbatical year to set up a record production studio with a few friends. We had some good fun, even ended up on National TV a few times but unfortunately we didn’t really make it as the new Stock Aitken Waterman.

Even though I enjoy Science & Maths, I always struggled to find an exciting job in this field (in Belgium). I have spent my entire career doing marketing but always hands-on and pragmatic.In 1999 I caught the online marketing bug from reputed expert Michel Bauwens, who ultimately made it on the (En)Rich List.Since then I have been doing digital marketing and PR for companies such as GlobalSign, Psygnosis, WCCTV and have been working on labels such as EIDOS (e.g. Lara Croft) and Vivendi Universal Games (e.g. WarCraft).