Adrian Grenier's Food Footprint Grows with Retro Beer Company

In this post-Entourage world, Adrian Grenier has gotten in the habit of making food news. First, there was SHFT, a sustainability-focused digital shopping-media startup-thing with a tagline that could be the product of an annoying buzzword algorithm: "Curating the Culture of Today's Environment." But, it does have some cool food stuff.

And now, he's apparently started a beer company, Churchkey Can Co., which sells Pilsner in flat-top steel cans. It's hard to think of any flavor advantages to using the old-school cans, but they do have a retro-chic vibe. (From an environmental perspective, though, steel is easier to recycle than aluminum.) And check out the Instagram-y filter on that video!