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The field of players battling for customers in the fast-growing online video market may soon get another big-name entrant: Blockbuster, reinventing itself under new owners Dish after a disastrous run, looks ready to launch its long-awaited move into instant video streaming next week, another shot at grabbing customers frustrated with Netflix.

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Everybody loves free. But free has a price. And that price might just be $9.95 a month, according to The Los Angeles Times, which writes that Hulu, the second most popular video site in the U.S, will soon start charging for a premium version of its site called Hulu Plus. We haven’t been able to confirm the details yet (Hulu’s staffers are sticking to the ol’ decline to comment). But rumors of premium version of Hulu have been doing the rounds for the last year. Back in October an NBC executive said the company was experimenting with various business models, including subscription content.