In the Fall of 1983, WAKY ran
a contest called "Phrase That Pays." Leonard Yates, a WAKY DJ at the time,
provided a copy of the contest rules and formatics, which we've reproduced
here.

OFFICIAL RULES FOR WAKY'S
"PHRASE THAT PAYS" CONTEST

1.

The contest begins Monday, October
3, 1983 and concludes Sunday, October 30, 1983.

2.

The contest is limited, without restriction to age, to families or persons
with residential telephone listings in the following directories for
Jefferson, Oldham and Bullitt counties in Kentucky and Floyd and Clark
counties in Indiana:

SOUTH CENTRAL BELL
29550*INDIANA BELL 24016*ALLIED TELEPHONE 29886*

*reference numbers appearing on the spine
of the directory

3.

Prizes offered will range from $100.00 to $100,000.00. All taxes will be
the responsibility or the winner, who will also be responsible for reporting
this income as required by law.

4.

A minimum of 48 completed outbound calls will be made during the contest
period. Additional calls may be made, at the discretion of the management of
WAKY, in order to sustain audience interest. Only one participant will be
given the opportunity to win the $100,000.00 prize and only one participant
will be given the opportunity to win the $10,000.00 prize. All other
participants will be given the opportunity to win prizes in the amount of
$100.00 or $1000.00.

5.

Each day WAKY Radio will announce a "phrase that pays." Some phrases may be
used more than once. The contest participant must be able to repeat the phrase
verbatim on the first attempt and within a time limit of one minute.

6.

Outbound contest calls will be made between the hours of 9AM and 9PM. Only
designated employees of WAKY Radio will originate the calls. WAKY bears no
responsibility for calls made by any unauthorized person. Any unclaimed or
unawarded cash prizes remain the property of WAKY Radio. Pre-determined
contest times have been set.

7.

Telephone numbers used in the contest have been selected at random by the
accounting firm of Plaut and Tonini, CPA, and provided to WAKY in sealed
envelopes. These envelopes will be opened only immediately prior to the
attempted call.

8.

If the call cannot be completed due to a busy signal, or if there is no
answer after 10 rings, a new contestant will be chosen.

9.

Contest rules are available at the WAKY studios, 558 4th Avenue,
Louisville, during normal business hours Monday thru Friday.

ON-AIR PHRASE FORMAT

Here is today's WAKY
"Phrase That Pays." This phrase could be worth prizes from $100.00 to
$1000,000.00…so please listen carefully...

(PHRASE)

Remember, you must repeat
the phrase exactly as I've just given it in order to win. So, again, here is
today's WAKY "Phrase That Pays…"

(PHRASE)

Write it down, keep it
next to your telephone, and make sure everyone in your family knows today's
phrase. If we call you, it could win you up to $100,000.00 from your friends
at WAKY.

RULES AND REMINDERS

1.

The first and most
important rule is that we never say "WAKY is giving away
$100,000.00," or "You can win $100,000.00." We will give away
several thousand dollars, but we are only offering a chance to
win the $10,000.00 and $100,000.00 prizes.

2.

Contest calls will
be made Monday thru Sunday between the hours of 9AM and 9PM. All calls
will be supervised by either Bob Moody or Mark Strauss. We will
provide you with the envelopes.

3.

Each day's phrase
will be attached to the log in a sealed envelope. This envelope will
be opened only by the jock who is on first that day.

4.

Give the phrase (see
attached format) at least once per daypart, but not more than twice.
The phrase must be read exactly as written. Promote ahead that the
next jock will be giving the phrase again.

5.

When you are brought
a completed call on cart, air it as soon as possible without
indicating it's a winner or not. EXAMPLE: "B.J. Koltee just
minutes ago placed another call in WAKY's Phrase That Pays Contest..."
(play cart)

6.

We will not promote
the times of our contest calls, other than the fact that calls will be
made between 9AM and 9PM, seven days a week.

Do not say
that everyone with a residential listing in the 5 county area is
eligible. Almost all exchanges are included, but there are some
exceptions.

9.

The phrases must not
be given to anyone except during your on-air announcements. IF someone
calls asking for the phrase, tell them to keep listening. Do not
reveal the exact time of the next phrase announcement.

PHONE CALL PROCEDURE

NOTE: All calls
must be taped and saved!!

1.

You will be given a sealed
envelope containing a name and phone number. Open this only
immediately before dialing.

2.

Identify yourself and establish
that you have the right number. EXAMPLE: "Hi, this is Bob Moody
at WAKY. Is this the John Doe residence?" IF NOT: "Is this
555-1212?"

3.

Ask the person to identify
themselves, then explain the contest. EXAMPLE: "John, if you
can repeat to me today's phrase that pays you'll win a cash prize. I'm
going to open a sealed envelope now to see how much you're playing
for. Okay, you're playing for $1,000.00 Can you give me today's
phrase?"

4.

The caller must give the correct
phrase on the first attempt and within one minute. For our purposes,
W-A-K-Y and WACKIE are interchangeable.

IF INCORRECT: Thank them and
proceed to step #5

IF YOU HAVE A WINNER: Make a lot of noise, then proceed to
steps #5 and #6.

5.

While still taping, ask for
their permission to use the call on the air. Encourage their
cooperation.

6.

Winners should be told that we
will contact them to pick up their check upon arrival from our
corporate offices. They should allow 4 weeks for processing. Notify
Bob Moody or Mark Strauss immediately upon having a winner.

Except when permission to air the
tape is denied, all calls, both winners and losers, should be carted
and given to the jock on the air. The cart should not contain the
request for permission.

WHAT TO DO IF....

THERE IS NO ANSWER AFTER
TEN RINGS; Request another envelope and try again.

YOU GET A BUSY SIGNAL; Request another envelope and try a new number.

THE CONTESTANT DOESN'T BELIEVE YOU'RE SERIOUS; Invite them to call our
published number (589-7979) to confirm, then make sure their return call is
answered promptly.

YOU RECOGNIZE THE PERSON YOU ARE TO CALL; Report this fact to Bob Moody or
Mark Strauss before placing the call. The call will be made by another
member of our staff. We must avoid even the appearance of anything illegal.
Multimedia employees and their immediate families are, of course,
ineligible.

THE PHRASE IS CLOSE, BUT NOT EXACT: The phrase must be repeated verbatim,
except that "W-A-K-Y" and "WACKIE" are interchangeable.