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Tuesday, February 3, 2015

New video series kicks off redesign of Carnival's popular YouTube channel

(News Release)

New ‘Away We Go With Carnival’ On-Line Travel Hub Also Unveiled

MIAMI (February 3, 2015) – Popular travel expert Samantha Brown is the star of an engaging new video series on
Carnival’s YouTube channel
designed to provide “cruise rookies” with all they need to know about
the seagoing vacation experience, with helpful information on everything
from on-board dining and activity choices to cruising with kids and
frequently asked questions.

The
“How to Cruise With Travel Pro Samantha Brown” series is part of a
revamp of the line’s YouTube channel which, in addition to robust new
content and a brand new look and
feel, offers streamlined playlists and an optimized mobile experience
while allowing consumers to more easily search for topics they’re most
interested in.

The series will also be part of the featured content on
awaywego.carnival.com,
the
line’s new online travel hub with articles and videos by top travel and
lifestyle bloggers focusing on destinations, culinary options, cruising
tips, and more.

“Cruise
content is among the fastest growing sectors within YouTube, with a 21
percent increase in viewership year-over-year and an incredible 63
percent increase in the length
of viewing time,” said Stephanie Evans-Greene, Carnival’s vice
president of brand communications. “Our Samantha Brown video series,
along with our totally redesigned YouTube channel and the new Away We Go
With Carnival on-line content hub, provides those interested
in cruising with lots of great information about the experience
presented in a way that best suits their particular viewing needs,” she
added.

Roughly
a minute in length, the breezy and insightful “How to Cruise” videos
are designed to serve as a one-stop shop to educate viewers about
cruising and debunk many of
the myths associated with oceangoing vacations.

Shot
on board Carnival Breeze, this interactive video series consists of
five videos, each featuring three to five individual segments with
topics ranging from what to pack
and choosing an itinerary to getting your money’s worth and “hacks”
that every cruiser should know. Each video encourages viewers to select
the next cruising topic which is displayed on screen with quick links
to specific videos in the series.

“While
cruising is certainly fun and affordable, not everyone has sailed
before so this new series is designed to answer questions and offer some
tips for making the most
of your time once you’re on board, all in a fun, entertaining and
lighthearted way,” said Brown. “And Carnival provides the perfect
vehicle for ‘getting your feet wet’ so to speak, with ships offering so
many different choices on board, as well as a wide
variety of cruise durations, itinerary choices and embarkation ports,”
she added.

Commented Pete Johnson, executive creative director for Boston-based Arnold Worldwide, Carnival’s advertising agency,
"Marketing for vacations is usually filled
with eye candy and inspirational content that doesn’t tell you much
about what the experience is really like. While it can be beautiful to
look at, it’s not helpful for anyone doing research.
Away We Go with Carnival and the Samantha Brown series are meant to
provide utility to shoppers as they begin to learn about the category,
and present the experience of cruising in a more relevant and
approachable way.”

In
addition to starring in the video series, Brown will host a live
Twitter Q&A at @CarnivalCruise on Thursday, February 5, from 2 to
2:30 p.m. EST.

About Carnival Cruise LineCarnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:
CUK),
is "The World's Most
Popular Cruise Line®" with 24 ships operating three- to 16-day voyages
to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New
England, Bermuda, Australia, New Zealand and the Pacific Islands. The
company currently has two 133,500-ton ships
on order - Carnival Vista, scheduled to enter service in 2016, and
an-as-yet unnamed vessel set to debut in 2018.