Lamar Advertising and Posterscope USA have unveiled a new outdoor campaign for the 2016 Chevrolet Malibu launch using vehicle recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards.

Technology Fuels Renaissance in Out-of-Home Advertising

There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might even get the feeling that they are being watched. They'd be right.