Description

Consumers use their computer to research products, services, and companies.

We are living in the digital age, and in each state there is a high percentage of small businesses without a website or any type of internet exposure.

Are you missing out on potential customers by using old school methods?

This course will address low cost ways to market your business online. You will learn:

Internet advertising with a website

Generating leads without a website

Search Engine Optimization (SEO)

Local Valid Listings

Free Online Indexing Opportunities

How to rank in the top 10 in Google

You will discover the importance of the internet in contemporary marketing.

How to make sure that customers find your business in the search engines.

How do your hours of operation, or a map and details about your business come up in the search engines?

How to measure results with low cost

Who Should Attend?Understanding internet marketing and making sure that your products, services and business is found online by customers searching for it. This bootcamp is for you if:

*You want to understand the basics of SEO*You want to be a successful busy business owner in this digital society*You want your business to be found in Google, Yahoo, Bing*You don’t have a clue about how to start advertising your business online, or you understand the basics but want to learn more*You prefer to do the work yourself versus hiring a consultant or want to understand what you are paying a consultant to do*You are a marketing representative for a company, and you need to integrate digital marketing into your traditional strategy

Topics:

SEO: Provide an easy-to-understand overview of how SEO works.

Managing Your Online Marketing: Explain how you can get a return on your investment in online marketing.

Website Optimization: Explain how to get the best performance for your website.

Keyword Utilization: Help you target customers searching for your business online with high performing keywords.

Local Online Advertising: Explain how your business is viewed in your market.

Social Media Marketing: Discuss if this is important to do for your business.

Analyze Results: Show you how to track your online marketing efforts

Additional Details:Who: Small business owners, start-ups, self-employed, and anyone else who wants to learn more about SEO.What: Introduction to low cost methods to advertise your small business online.Where: OnlineWhen: Offered DailyWhy: Online advertising is required if you plan to compete in this digital society. You need to understand internet marketing to get noticed by customers and compete in the online space today.