I was reading "Don't Assume that Your Prospects Care About What You Do..." again yesterday. Again? Yes! Pete Caputa originally published the article on 4/15/13. I read it then and re-skimmed it yesterday. Why did I re-skim it?

I'm lucky enough to be on a few people's joke distribution lists. Brian Pelczarski doesn't send many, but when he does, I laugh. He sent me two that I'm gonna share with a sales lesson for each. Incidentally, if you want to be on his list, contact him on LinkedIn. Maybe he'll add you.

An elderly Floridian called 911 on her cell phone to report that her car has been broken into. She is hysterical as she explains her situation to the dispatcher: 'They've stolen the stereo, the steering wheel, the brake pedal and even the accelerator!' she cried.. The dispatcher said, 'Stay calm... An officer is on the way.' A few minutes later, the officer radios in 'Disregard.' He says. 'She got in the back-seat by mistake.'