Fucho MMA — Reaching more fitness audience in Miami

We spread the word about a new MMA personal fitness trainer all over Miami.

Client Fucho

Industry Fitness, MMA

Project Branding, Digital

Role Marketing, Creative

Overview

Rafael "Fucho" Rodriguez is a Muay Thai fighter and personal trainer based in Miami. He started his training as a boxer and Muay Thai fighter back in 2007 and has travelled to Thailand since then to train with the greats.

Now with years of experience in functional training and with kickboxing championship titles under his belt, Fucho has came up with a personalized workout plan that can help anyone get results — regardless of age or current fitness level.

Problem

Fucho needed an effective online presence to gain more exposure in Miami, and establish trust and credibility at the same time. Our objective was to drive reach, awareness and conversions through branded storytelling and a user-friendly web design.

Solution

Using location-based marketing strategy, we designed and built an SEO-friendly website with straightforward access to Fucho's trainings, package rates, and contact information. We also published marketing videos, went very aggressive on social media, and developed a custom mobile app to engage clients and build loyalty.

After just a couple of weeks we started, my business as a personal trainer grew exponentially to the point that I can’t even explain. I am 100% confident that these guys can really bring your business to another level as they did with mine.