Forget grounding your kid. Shaming your little troublemaker by making him look like George Costanza is the new hot trend in parenting.

The A-1 Kutz Barbershop & Salon in Snellville, Georgia has a unique (free) service called the "Benjamin Button Special," in which they will shave your child's head so he resembles a balding old man.

The owner of the shop, Russell Fredrick (aka "Rusty Fred") recently posted the picture on Instagram and Facebook, and it has since gotten a lot of attention online including an article in The Washington Post and video interviews with Fox 5 and Good Morning America.

He says the punishment should only be used as a last resort.

"I hope that most people won't have to do this unless it's an extreme circumstances and nothing else is working," Fredrick said. "First, you talk or implement your restrictions. But when the conventional ways don't work these days, you have to get creative."

He later posted an update about the kid in the photo above who was brought in by his mother for acting up in school.

"Welp…pic went so hard over the Internet @rusty_fred had to fix it today," he wrote. "But lil man says he's learned his lesson and he doesn't want them kinda problems again."