- So you have,you've really felt the community,the Sesame Street community,and you've obviously expressed your gratitude for that.But you have really reached out beyondthat community and into the world.Socially, through social mediaand developed PostChat.- Yes- Let's talk about that.Why did you decide that that was somethingthat you wanted to pursue?First of all explain what it isfor those that are not familiar with that.- Yes, PostChat is a weekly chat on Twitter.

It's every Wednesday night at 9:00 PM Eastern,6:00 PM Pacific, L.A. time.And really, it's a chance for the post communityto come together to chat about a topicor concern or about a new piece of technologyor to talk with professionals thatthey normally wouldn't get this uninterrupted chat with.And with the companies who help createthe tools that we use.So it really is an hour, uninterrupted,where anyone who is on Twitter,using the #PostChat can jump in and ask a question.

We've had everyone froma. senators, to wedding videographers, to . . .I mean, you name it.Avid Adobe.The full gamut of the post world on there.And really the genesis of PostChat was,as I mentioned before, editing can be sucha lone wolf type of career.- Um hum.- That I think post people are already looking to connect.And they were doing this before PostChat.But PostChat was really created out of the desireto give people a chance to connectand to be able to ask questionsor to learn from one another.

And our intent has always beenfor it to be a positive place to. . .Selfishly,one of my purposes with it wasbecause I have been fortunate enough tohave been mentored by people.And I feel like in the post world in general,mentoring has kind of taken a back seat.Mainly because of the nature of howeditorial is done now.People can work at their houseor they sometimes will just completely skipthe assistant editor route and go straight into editing.

But there's so much to be said forwatching someone else workand watching their process and learning from what they do,even to learning the politics ofhow to make it as a freelancer.And so, PostChat wasdesigned in a way to try and emulate that.To get people a chance,whether they're brand new into the post world,or they're veterans.To connect with each other to offerinsight and advice and comfort and . . .I mean we talk about topics that range fromhow to use something new that Adobe's releasedto shyness and how to overcome it,or how to balance time with family verses work.

Really the encompassingthe whole of being an editor and what that is.- Ya, it's really great . . .Well, so it's at 8:00 Central, so it's my kids' bedtime.(laughter)- Of course.- Speaking of work, family life, I don't get to itas much as I would like to.But every two to three weeks,I'm on it at least sometime between eight and nine.

And many times I'll just observe.- Ya.- Because I don't have the capacity to participate fully.And I'm sure that there are many in that boat as well.That you just kind of . . .even if you aren't participating and engaging actively,there is an opportunity for you to justfeel good about being in that spaceand observing the interaction go on.And then, when it strikes you,and you do have something to say,that it's there for you.- Right. And we do. . .One of our users makes a transcriptevery night after it's done.

And I have noticed a trend,just on Twitter in general,we have topics that everyone canengage in and will have a great turn out.But there's other times where it does becomethis almost one-on-one interview with someone.And for a while I was bummed,like "we didn't get a good turn out"but this is an incredible guest, what happened?"And then I realized, they're reading the transcriptand the transcript was getting numbersthat were much better than. . .- Okay.- Than what we would get in the chat.So, I think people are still exploringhow best it meets their needs.

And then we also have a Facebook groupthat people can essentially do thesame thing but all week long.And people use the hashtag that way too,not just during that hour,but to talk and connect throughout the week.- Exactly.And then how do you plan each week out?How do you get your guests?And then, how do you moderate,come up with everything necessaryto make an engaging conversation?Specifically, a Twitter conversationof 140 characters or less.- That is a great question.(laughter)The neat thing about PostChat,we have been offered, several times now,to monetize, to find some way tomake money from this.

And it has been my intent to not do that.PostChat, by its nature is justprofessionals who are working,that are connecting.So we're all volunteers doing it.So that being said,when we find guests,it's usually because they come to us.Or because I'll notice someone onTwitter that I want to talk toor I think that the group needs to meet.Or it's a topic that someone has written meand said, you know, "I'm dealing with"financing as a freelancer,"is that something you could"talk about sometime later?"And I'll add it to my calendar.

The PostChat hashtag and also mine, Dr0id,none of it is automated or pre-planned.It's always me going in there and doing it.Thankfully with render times,I'm able to achieve that,but it always stems from a desirethat's either presented to meor that I'm excited to talk about.There's a lot of forums for tech,but Twitter, being 140 characters,it's not necessarily always appropriate todelve into tech the way that you guys are able to- Um hum. - with Lynda.

- So a lot of times, it does become aboutsmall, quick, intimate, specific thingsthat people want to know about.Whether from Avid or a professional that we bring on.So the venue really is designedto be rapid fire in a way.It's quick little bites, "I want to know this."I want to know that. "It's not a diatribe of - Right.- how did you become an editor.

There's just not time or space for it.It really cuts right to the . . .- You're good at it now too,I mean, I'm sure that's evolved as wellover time. - Yes.- I find that people are able to getthose bites out quite well.The guests all seem to get that.I know they probably prepared - Right.- to participate and have those,maybe planned out, some of it.- Yes, and I will write them ahead of timeand we'll talk via email. - Right.- I'll give them a heads up what I'm hoping to ask,warn them that they're gonna geta ton of questions from maybesomething specific that they're working on.

So they do have a primer before they come in.- And then, how has the social media communitychanged the way that you haveinteracted physically,things like NAB and . . .You've met a lot of editors now.And you've met a lot of peoplein the post production industry in general.Just talk about, not just social media,but socially. - Ya.- What's it done for you?- I think one of the interesting things aboutabout social media in general,is, like for instance, two nights ago,Sunday night NAB, we had our live meetup.

So, you're interacting and seeing people that you talk--- You saw a little square of their face.(laughter)- Ya, but we have daily conversations,I talk to this person every day.Arguably more than someonethat I see in real life and then you seeeach other and there's this weird bond.It's like we've. . .I know you! But I don't know you.It's pretty incredible. It definitely is.The neat thing about,and my experience with editors in generaland post professionals, is they really are agiving and sharing group,and they want to help each other.

There's very much a sense of"if you're better then I'm better" kind of attitude.And not competing with each other.So the more that you can know,technically, and so on,the better we are as a group.So people are constantly trying to educateand help each other.And so, this has really become justan excuse and an outlet to do that.- Great. - Ya.- Thank you so much for joining us today Jesse.- Thank you.- We've learned a lotand your work on Sesame Streetis so valuable to so manyand so I appreciate that, and so do my childrenand millions of others.

And your work in PostChat's been so beneficialfor so many editors around the world.And so, I just wanted to thank you for comingand if there's anything else that youwanted to share with us, please do.- If I could just return the compliment with Lynda.I mentioned to this before we started,but I have listened to your voice so many times.(laughter)I mean, even being a working professionalfor I don't know how long now,you can't know everything.

And so, I appreciated you guys helping meto refresh my memory onsomething specific in Avid.So I'm very thankful for the communityyou guys have already also provided.I guess I just want to say that I'm grateful.I feel very fortunate to work with anincredible show that we haveand to work in a field that we're in.It's incredible to be a visual storytellerand if I an communicate anything,it would be gratitude.

I'm not necessarily a guru or . . .But I do, I care about it.I care about helping kids growsmarter, stronger, and kinder.And I know the one thing that,as an editor, if you feel likeyou don't know everything, or you're not the fastestor whatever in NLE,one piece of advice I can give isto be the hardest working.And I think that will take you toa much higher level thaneven being the fastest on a keyboard.

If your intent in your goal is tomake everything you do betterand to constantly be learning,you'll go far.'Cuz people want to work with people who care.If I can give any piece of advice,it would always be to try and out-careeverybody in the room and know thatat the end of the day, it's just TV, it's just film.And to be willing to let go of anyego you have with that.Give it your 100% best and thenachieve their vision.

- Well, thank you so much for the compliment.That means a lot.We. . .defiantly try to help editorsdoing all sorts of projects, all sorts of genres.So that's really great to hear.And I agree, hardworking and caringis super super important in this industryand it's very clear from our conversation herethat you are working hard to achievethe educational promise forwhat Sesame Street is all about.