The Ashley Madison breach has been a Christmas-in-August present for spammers and scammers of all kinds, and your company could be the next target. Companies should step up protections of user accounts, workstations, and sensitive data stores, he said. KnowBe4 recently sent out a simulated Ashley Madison phishing email -- and got a 4. The Ashley Madison hack doesn't just potentially expose user email addresses, but other personal information as well, Criminals can use this data, often in combination with other data sources, to create highly detailed profiles of your employees. Then they can launch spearphishing campaigns -- very targeted attacks that use this personal information to trick employees into believing that the emails are legitimate. Spearphishing emails can also be combined with phone calls, snail mail, or other types of communications for extra credibility.