Looks like a gimmick to me - perfect for a Christmas season TV offering: "For a limited time, we'll send you not one, but two Thingamajigs for the low price of $19.95 Wait, that's not all! Order within the next two hours and we'll include an Opper-dopper and a Doodad absolutely free. All you pay is a small charge for shipping and handling. Supplied are limited, so order today."