Balls Out = Success

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Why, If you are not going Balls Out, you are going to get your ass handed to you on a silver platter.

While I may be having some fun mixing metaphors, they both vividly describe cause and effect in a rather succinct manner.

Balls Out by the way has nothing to do with the male anatomy by the way. It goes back to the days of steam engines. It was used as a governor to keep steam engines from blowing up at top speed. While I did a Google search for this and did not see it, I do remember reading a picture dictionary from the 20’s that also talked about the term Balls To The Wall in the same context. That they were spinning so fast, the balls hit the walls.

My point is that if you are not going as fast as you possibly can these days, you are are going to get your ass handed to you shortly on a silver platter by those businesses that are going Balls Out.

Speed provides you with a host of benefits that are never apparent by those people that are running slow. We are fed the pabulum of slow and steady and the tortoise and the hare bullshit.

While the tortoise may have won the race in the old horse and buggy days when you could dodge the buggy, today you will get run over by the 18 wheeler going 80 MPH and be flat as a pancake.

I learned the value of speed in windsurfing and flying various types of aircraft. Speed gives you stability, it gives you control and allows you to make adjustments to your direction without crashing. And speed in the case of flying, keeps you from deadly consequences. In the case of windsurfing, it keeps you from falling over and being stranded miles offshore. The same goes with your business and you need to take advantage of the fact that speed gives you stability and the ability to control your direction.

There are also numerous psychological advantages as well. One being with speed, you are forced to make decisions faster and not second guess yourself. This is a key factor that I have observed in all of the successful businesses I have worked with without exception.

So, start going Balls Out and start being successful. If you don’t believe me, go try riding a bike at a turtle’s pace and see what happens. The same goes with your business.

Adventures In Online Business Building

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"As someone looking to find out exactly the best way to go about writing and distributing my own eBook, I found Andrew's help simply invaluable.

There are countless threads on copywriting/sales/marketing forums on publishing eBooks, and it's hard to sort through pages of speculation - I was lucky enough to come across Andrew's advice.

This is someone who actually understands the whole process and best of all, is enthusiastic about helping others do the same.

I actually had a chance to have a phone conversation with Andrew, and I feel like I finally have a clear direction with my work. Time to buckle down and truly get started."
Nick [/contentbox]
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Andrew,
In talking with you, you helped me think clearly about how to develop a profitable ebook. You also helped me understand how to market an ebook while also satisfying customers.

The idea to give free updates of your book to past buyers is brilliant, and leads to happy customers who then trust you.

I think one of the most important things you told me was that the best marketing for my ebook will come from my own content, such as a blog. A blog should demonstrate to my audience that I can help solve their problems. That way, they will be more open to paying for my solutions later on.

Another big way you helped was by telling me to set a timeline for the book, and to just get it out there.
Best, Justin[/contentbox]