Just a month after there were reports that Apple's HomePod sales have fallen short of targets, a new rumor is making rounds suggesting the Cupertino-based company is planning to launch a budget friendly smart speaker.

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Apple's HomePod smart speaker hasn't seen quite the craze as the company would have liked. Launched in January, the HomePod is Apple's bid to take on smart speakers from Amazon and Google. Despite the HomePod's superior audio quality, sales have ...

Apple is working on an affordable smart speaker that it will launch under the Beats brand, which it acquired back in 2014, according to a new report. The rumour cites sources in Taiwan, who claim that the unit will cost around $199 when it hits the ...

It's no secret that Apple's HomePod isn't exactly a runaway hit. Despite strong reviews praising the device's incredible sound quality, consumers in recent months have gravitated more towards rival offerings from the likes of Amazon and Google. In fact, a recent report from Strategy Analytics reveals that Apple's smart speaker during the recent March quarter only accounted for a paltry 6% of the global smart speaker market. In stark contrast, Amazon's Echo devices garnered an impressive 81.8% share.

Apple jumped on the smart speaker market a while back with the HomePod. It costs $350 making it quite a bit more expensive than other smart speakers but the company is charging a premium for a better audio experience. But, if a new report is to be believed, the company wants to cater to customers

Apple jumped on the smart speaker bandwagon not too long ago with the HomePod. It costs $350 and is quite a bit expensive than the other smart speakers but the company has sought to align the product with the Sonos’ of the world and not the Amazon Echos, in that it’s charging a premium for a better audio experience. However, if a new report is to be believed, the company reportedly wants to cater to customers who don’t want to spend as much on a speaker by launching a cheaper, Beats-branded HomePod speaker.

A questionable new report from Apple's supply chain claims that the company's rumored "low-priced" version of the HomePod will be placed under the Beats by Dre brand instead of the expected Apple branding. The report comes from Chinese news site Sina, which also says the $199 speaker will have MediaTek as the supplier, a change from Apple's decision to give Inventec sole supplier duties on the first HomePod (via LoveiOS).

There are rumblings from one of Apple's suppliers that the company is supposedly planning to release a new HomePod model with Beats branding attached to it. You might recall that Apple acquired Beats for a whopping $3.2 billion just over four years ago, though for the most part is hasn't really integrated the popular brand into its other products