Building your Email Sender Reputation

First things first: what is a sender reputation? Similar to a credit score that shows how great (or terrible) your credit is, your email sender reputation shows mailbox providers1 how reputable your sending habits are.

In other words, do you appear to be a spammer or do your sends get the green light? The better your reputation, the more likely your chances are of landing in the inbox rather than the spam folder.

Here are some steps and information that will give you the best opportunity to achieve an amazing sender reputation. Itís easier than you think but requires discipline and adherence to doing things the right way.