In 1988, the Kinchi Meat Product Company was established in Xindian district and started the meat-floss wholesale business. Over the years, the company has striven for sustainable development based upon the principles of integrity, dedication, and innovation, and built a solid customer base with positive support and trust. Kinchi established the good reputation in the industry and laid a solid foundation for today’s Hsin Li Hsiang Food Co., Ltd.

1997

成立「新力香肉鬆食品有限公司」以優良的品質成功開拓學校、機關及醫療院所通路，成為專業肉鬆食品之研發製造廠。

In 1997, Hsin Li Hsiang Meat Floss Co., Ltd was founded and, with its fine reputation in quality, the company successfully expanded its business into schools, public and private offices, and medical institutions and established as a professional R&D company and manufacturer for meat-floss food products.

2000

成立三峽廠，採用全新的設備，自生肉處理、調味焙炒、成品包裝至物流配送等，由生產到出貨以更完整的規劃達到產銷整合，提昇服務品質之目的。

In 2000, the Sanxia Plant was launched into production. The whole-new facility handles production from processing raw meat, seasoning and ground-fried, packing to logistics in a well-laid out fully integrated system to ensure the highest service quality.

2001

為提昇企業形象與品牌之信賴度，達到更高的品質控管標準。而委託「食品工業發展研究所」輔導積極申辦食品GMP認證。

In 2001, Hsin Li Hsiang launched a venture to upgrade its corporate image and brand reputation, in aim to achieve a higher standard of quality assurance. Thus, Hsin Li Hsiang sought consultation from the Food Industry Research and Development (FIRDI) for its pursuit of the GMP certification.

2003

2003年榮獲全國第一家食品GMP肉鬆生產線認證。

In 2003, Hsin Li Hsiang became the first GMP certified manufacturer for meat-floss products.

In 2004, the brand “Mom’s Kitchen” was officially launched into the market with a range of high quality products, targeting the retail market of quality domestic buyers. Not only marketed in Taiwan, Hsin Li Hsiang but also started the export business proactively and successfully export to USA, Canada, Australia, New Zealand, Japan, China, Singapore, Thailand, Philippines, Malaysia, Hong Kong, and etc.

2011

榮獲CAS優良農漁產品認證並通過衛生福利部HACCP肉類生產工廠登錄認證。

In 2011, Hsin Li Hsiang met the CAS (Certified Agricultural Standards) Taiwan Premium Agricultural Products certification and also passed the registration in HACCP meat production of Ministry of Health and Welfare.

2013

通過衛生福利部HACCP水產品生產工廠登錄認證。

In 2013, Hsin Li Hsiang was certified by the Ministry of Health and Welfare, and proud to one of the qualified suppliers on the list of HACCP aquatic production plant.

Hsin Li Hsiang is committed to bringing our customers only the best quality products with the highest standard for food safety. Therefore, Hsin Li Hsiang will continue to manufacture high-quality and safe products under strict standards of factory hygiene and product safety policies.