The Evolution of Networking and How It Can Benefit Your Business Today

The Evolution of Networking and How It Can Benefit Your Business Today

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My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking (which is a topic I believe is worth visiting every few months) and how it has become such an amazing aspect of growing a business.

When Corcoran founded his boutique law firm, he realized quickly the flaws of trading hours for dollars and that he’d never be truly free. After years of trying, he figured out how to diversify his revenue streams so that he now has a dozen different income streams coming into his business.

His mission is to help unhappy professional services providers who are sick of trading time for money and who want to shift to “one to many” programs and offers.

Corcoran’s writing has appeared in Forbes, Lifehacker, The Huffington Post, Business Insider, Art of Manliness, Boost Blog Traffic, and Dumb Little Man.

Questions I ask John Corcoran:

How can everybody be an expert in their field and what does that even mean these days?

Is developing a niche the best way to go if you want to establish yourself as an expert?

Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a […]

Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming. For small business owners, finding the time to […]

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.