Mobile operator Orange has launched a range of new smartphone aimed at lowering the barrier to entry to 4G. The devices range in price between €79 and €239 and will be on sale across all of Orange's European footprint.

Huawei beats Xiaomi to offer its direct to consumer Honor range of handsets in Europe. The European Honor handsets will be distributed exclusively via online channels. The initial smartphone models include chipsets from Mediatek and Huawei's Kirin and are priced aggressively at €139 and €299. This is a bold brand strategy for Huawei because it risks spreading itself too thin and also risks its established operator relationships.