We were selected as one of the launching artists of the Beck’s Green Box AR Project. We will be launching in Milan – the boxes will be worldwide throughout the next year in New York, London, Milan, Miami, Los Angeles and more. So if you’re in Milan, grab your smartphone, download the app, and see our magical world! You can find more about this project at www.becks.com.

Here is a preview image from our project (credit). A description reads: “Reed + Rader have turned their Green Box at landmark Via Pio IV in Milan into a fantastical world of photo realistic, fairy tale fashion animations. An enchanting, pixie-like model with candy-flossed hair kicks her way through video-game inspired scenery, finding herself on a journey through a sky full of puffed up clouds and lost balloons. Inspired by the virtual world of dreamy impossibilities, Reed + Rader have taken their well-loved playful approach and created a Green Box full of aesthetically pleasing fashion fun.”

Here is a video as well that goes behind the scenes on this project and answers some questions:

We’re super proud of this project, once we can get a video if it live in action we’ll share that too. <3

May 28, 2011

May 13, 2011

The Idealists gave us a chance to introduce our work to some people this week. We opened up the event by discussing upcoming projects and a general thought of what’s possible with working across platforms and general technology insanity that we (excitingly) babble on about.

We are now repped by 1+1 MGMT. Bonus points of our agency having the same logo as us. :)

Come to the NYU ITP Spring Show this Sunday and Tuesday. It’s a collection of amazing projects that will inspire and blow you away. We have a video installation in it, stop by and say hi!

December 13, 2010

December 02, 2010

We like being interviewed, being lost in translation and babbling on about some augmented futurist concept that only exists in the imagination but talking about it so excitedly that by the end of the phone call the interviewer now think it exists in reality. I like when people write articles on us and don’t discuss the fashion mumbo jumbo, “i like photography because i love capturing true beauty” bs, because that’s not why we do it. I like when people write about us and mention our cats, Mister Wubba, our garden, our imaginations, the things that excite us. This is really us. We like being part of projects that are about fun, about creating – not about the politics of anything else.

So with that said… some new press and interviews that we really liked how they came out. Click to enlarge.

First is El Fanzine, which is a newspaper dedicated to art in Mexico City. We liked this because Mariano is a great person who asked to do this feature on us and their emails made us smile. <3

Next is a article from Fashiontrend in Italy. This one is great because it talks about our world, give a pictorial of our “crib” and shows all of our cats. Can you imagine the situation we would have on our hands if they only showed 3 cats? There would be a kitty war here!