Selling and Consulting SEO

Tips to provide SEO consultation to big brands

SEO consultants find it quite challenging to provide SEO consultation to websites associated with big brands. Dealing with managers and executives working at different levels is one of the biggest problems they face.

The fact is that the normal SEO techniques implemented for big and small sites don’t change. However, the problems that the SEO consultants get to deal with are far more different. First one is the size of a large business site. Small websites comprise of say a hundred pages website whereas large sites consists of website pages in thousands and these pages tend to increase with time. Another important factor is about is strength of people engaged in website management and maintenance for these large websites. When it comes to small site, most of the times, the business owners takes all the necessary decisions, whereas in case of large websites there could be 10 more people involved in decision making.

There are some tips listed below that can help SEO consultants such as seoinsight.co.uk solve the problems that they face while providing SEO consultants for big brands

The important element when providing SEO consultant to big sites is to begin with an educative and informative training program to let everyone who is involved from different departments and levels the importance of implementing right SEO techniques and how to apply these techniques, when and where they need to apply the SEO techniques.

People working at top levels in administration are the ones who need to be convinced about the importance of applying effective techniques for SEO.

The staff working in different departments must be a part of the SEO process, from the team of web development to the team members in marketing, financial officers, sales team and people who determine budgets. SEO is a team work so people involved in website development like from designers to those who are at CEO level should be included.

Staff at all levels need training and education to share a realistic expectation and common language. Based on the initial evaluation of the website of the company, an SEO consultant must design easy to understand training and educational seminar or may be workshop for the entire staff.

An SEO consultant should arrange a seminar on weekly/monthly basis for the entire staff and the associated executives in SEO campaign to explain them the SEO process and set sensible expectation to avoid any failure.

SEO consultants should personality issues or conflicts in every possible way. This can lead to failure of entire project. Many SEO consultants quote more keeping in mind the difficulty in working with the staff.

A SEO consultant should be able to train and teach the staff and the executives. Also the SEO consultant should be ready to learn and obtain new expertise from the staff members through different challenges and questions that can rise during the lengthy SEO process.

A SEO consultant, staff members and executives should be able to work together as a team, learn and share their experience with each other.

Be realistic. Everyone in the team should be aware of the fact that SEO is a time consuming task and takes time to show positive results.

Be motivational and optimistic and keep the enthusiasm high among team members.

Analyze and update the information and knowledge of the concerned executives. The information is fetched from blogs and forums, which are mostly wrong and outdated.

Make sure that the SEO team knows that for any work that they SEO consultant performs for one hour; they need to devote 6- 8 hours to implement and work on changes.

SEO consultants should be able to describe and justify every change or recommendation they request for.

Start with areas wherein SEO can be easy, successful and show fast results.

Make it clear for the SEO team that all the recommendations need to be followed and not just few sections. It’s like competing in Olympics when you are trying to get to the first page of Google. Every effort made should have the motive of winning gold medal as the competition is very tough.

Company executives normally request for Traffic estimate, so you need to have a goal.

Design a set of SEO tools that help you keep track of traffic and different sources where the traffic is coming from and also every minute change that can add to your progress.

It is better to define the baseline before you begin in order to analyze your progress and monitor success. Determine where you stand in traffic and ranking, what are the goals of your SEO.

Prepare reports on a weekly or monthly basis to show the constant improvement once the SEO is set right.