Other Info

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Free, powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

We monitor dozens of client swebsites using Google Analytics to help them understand the traffic to their sites – and answer the questions of who, what, where, when and why. The screenshot below shows a client’s website traffic “dashboard” in Google Analytics. Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers – and so do we.

Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.

Contact us to learn more about how we can help you implement Google Analytics so you can monitor your website traffic with greater ease and attain better marketing intelligience.

Here are some of the features Google Analytics uses to make it easy for non-specialists and specialists alike, across anorganization, to practice performance focused marketing.

Advertising ROI

Integrated with AdWords and AdSenseOptimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.

Customized Reporting

Advanced SegmentationIsolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video.

Custom ReportsCreate, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it. Watch video.

DashboardsNo more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

Analytics IntelligenceGoogle Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

Custom VariablesCustom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.

Sophisticated administrator and user controlsControl how sensitive data is shared and which reports are available to users on your account.

Visualizing Data

Motion ChartsMotion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch video.

Geo TargetingIdentify your most lucrative geographic markets.

FunnelsVisualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.

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on Monday, October 25th, 2010 at 1:15 pm and is filed under Google Analytics.
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