Okay We Get It: The iPhone 5 Will Be Awesome. But So Will All the Other New Smartphones

Erika Morphy
, ContributorI write about how companies make money (or should be making money).Opinions expressed by Forbes Contributors are their own.

Image via CrunchBase

The next iPhone, according to numerous leaked reports will be nothing short of the mobile phone to rule all mobile phones. Not only that, but said Wunder gadget will likely be coming out sooner rather than later, again, according to numerous leaked reports.

Consider what that means in light of Nielsen’s recent figures showing stronger growth of iOS than Android, says Rob Walch, host of Today in iPhone.

“The number one selling smartphone is the iPhone at AT&T and Verizon - and it is over 12 months old,” he tells me. ‘When a new device comes out, Apple is going to clean up.”

Nielsen, briefly, reported at the beginning of the month that 17% of new handset purchases were iPhones over the last three months. In the preceding three-month rolling period, that number was 10%. Meanwhile, Android's share of smartphone sales, was 27 percent for this latest study period - but it only grew by a few percentage points.

For marketers seeking to reach consumers via their devices the numbers all point in the direction of one vendor.