Consumers have
become increasingly sophisticated about the functional and
intangible benefits that they seek from food and beverage
products. In today's economy, consumers have also become much
more savvy about price and value trade-offs associated with
different brands and product solutions. The traditional notions
of brand loyalty have been eroded as consumers experiment
and switch more than ever before.

Companies have responded by aggressively
investing in innovation – at the brand, product, channel
and service level. This has led to an unprecedented level
of new brands, products, extensions and marketing campaigns
directed towards the same set of consumers.

The return on investment from these initiatives
has been mixed as retail and distribution channels have consolidated
and the costs of new product launches have increased. As a
result, companies are seeking a more disciplined and structured
approach to manage growth and innovation.

Our Capabilities

Alliance has extensive experience working
with leading food and beverage companies to address the growth
and innovation challenge. Our approach is rooted in a deep
understanding of consumer needs – discovering what consumers
value and are willing to pay for. We utilize proprietary frameworks,
rigorous data analysis, and industry best practices to create
unique insights that drive successful growth strategies.

Our approach is tailored to the needs of
each client, but typically incorporates elements of the following
capabilities: