How many times in the last year have you seen a woman write a tweet or Instagram caption with #Icant as an essential hashtag?

Most likely, it’s been too many times to count.

In response to this constant self-defeat, whether intentional or not, the #ActuallySheCan movement was born.

The campaign seeks to change what women believe about themselves.

Its mission statement explains the movement is:

For women who are strong, smart and driven. A movement for those who aren't afraid to toss out what they don't want to make room for what they do.
Because we believe focusing on the positive things in your life means less drama, more karma.

Essentially, #ActuallySheCan strives to encourage Millennial women to achieve all of their personal and professional goals without hesitation or embarrassment.

The hope is this simple change of perspective will spark a long-term conversation about female empowerment and well-being.

Celebrities such as Lea Michele, Nina Dobrev and Lo Bosworth have even joined in on the conversation in order to create maximum impact.

Many women are guilty of over-apologizing for almost everything, whether it’s before they want to ask a valid question, or after someone else bumps into them.

Similarly to the Ban Bossy campaign, this movement strives to remind women what they have to say is important, and that speaking up and being assertive is an admirable trait.

In the video advertisement for the Not Sorry campaign, several women are pictured apologizing for things they shouldn’t need to feel sorry for, such as alerting a boss about a meeting or passing off a child to his father for a moment.

After viewers realize how often women tend to apologize without realizing it, the same women are shown again.

This time, they state exactly what they need to say, unapologetically taking charge and addressing what needs to be said. #SorryNotSorry.

With incredible female athletes such as Serena Williams and Alex Morgan in our midst, women should feel empowered to succeed in athletics.

But too often, women are afraid to exercise, due to fear of judgment.

The difference between this campaign and others that focus on female physical activity is that the girls and women in this video actually jiggle and get sweaty while they work out.

This gives viewers a more positive image of health and wellness, where women don’t need to worry about “already being in shape” or looking glamorous before hitting the gym.

It seeks to eliminate the fear of not feeling “good enough,” and instead encourages women to feel like the badass vixens they're meant to be.
Female-based advertising that encourages messages of empowerment and confidence will only continue to benefit our society.

Since we interact with media so often, it only makes sense these issues and topics will make their way into our advertising.

Their carefully selected topics and execution help to start necessary conversations about gender inequality, and the strides we need to continue to make for women.