When I first got my LinkedIn Profile “done,” I thought I was good for a while. And really, I was.

But the more I dug into good great LinkedIn Profiles, the more I realized I could tweak this part or that part. In fact, there is a lot to tweak….but I knew I wasn’t in any mood to redo the entire thing. So every once in a while I’d redo a little bit. Here are some LinkedIn Profile redos that stick out in my mind:

The Professional Headline. I wrote about that a few times in this blog… right now mine points to my LinkedIn for Job Seekers DVD, even with a link to the DVD page.

The Summary. This is what I harp on a lot, and mine has gone through multiple revisions. The most recent was when I took out my hard-nosed intro that said if you connect with me you will end up on my newsletter. I replaced that with a link to sign up for my personal newsletter.

Company (experience) descriptions. This is a great opportunity to put more keywords AND tell a story about why you were such a hotshot there. I had a lot of these blank…

Groups. I used to show all Groups, but selectively went through and took off the ones that added no value to my brand messaging.

How often do you tweak your LinkedIn Profile? Have you forgotten about it?

Most LinkedIn Profiles suck. There. I said it. This is why I spent over 20 minutes critiquing five different Profiles on my LinkedIn DVD. If you have any questions you can hire me on an hourly rate, or for a fraction of that cost you can get the DVD. Details here.

2 Responses to “How Often Do You Change your LinkedIn Profile?”

I’m not sure if this counts as changing my basic profile, but I do try to regularly provide updates about what I’m doing to my network. I also am doing a more consistent job of updating my reading list (BTW, I began it with my reading of the e-book, “I’m On LinkedIn – Now What???”. Great book!)

Yes someone can pull it off and the answer may be… marketing. Get as many people as possible to join in, critical mass, as you say is, well, critical. LinkedIn has a great advantage over other sites: it offers the opportunity of being “passively” looking for a job without even looking like one is looking for a job.