Well if short form DRTV media is bought on a preemtible, standby basis….what about long format infomercial media and airtime? Now this is where it gets confusing. And if your direct response television marketing campaign will succeed…your media buyer Will be connected to most cable networks, many broadcast stations, and all of the brokers holding long form infomercial media time. I told you it was confusing.

Each month most cable networks dispatch paid programming packages to their best customers…and they keep some of it, too! Some of the media goes to the same brokers month after month and year after year. Top slots, top shows…and for those time slots you pay top money. The skill comes with knowing value, knowing your product’s audience, and knowing the best times to run at the least cost per acquisition.

For the last 23 years, InfoWorx Direct has generated over 10 million TV and Radio leads. Our Pay Per Call model is ever evolving and we have developed unique Direct Response and remnant media buying techniques that give our clients a competitive edge.
InfoWorx Direct is full service and we have produced written, consulted and aired more than 1000 TV productions including more than 100 long form TV infomercials. I have learned a lot since 1992 and love the Direct Response business and thank our many clients for their trust.
Your Success is Our Success has long been our company motto, and to this end, our mission is to plug millions of new customers into your bottom line. We provide high voltage connections to give you the biggest bang for the buck of any DRTV agency around. We are constantly developing, discovering, and refining the economic laws of the DRTV, DR Radio and DR Mobile marketplace to your advantage.
Whether the campaign is large or small, ambitious or modest, we look at every effort as an opportunity for everyone who is involved to grow and fulfill their potential. We highly value and honor the ongoing relationships that come out of each campaign and celebrate the success of all.
Specialties: Per Inquiry/Pay Per Call TV & Radio, DRTV/DR Radio Media Services,TV production, campaign management,