Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts on increasing their […]

Up until this point, Google+ users have had only the ability to connect with other people. This Monday, however, Google announced the introduction of Google+ Pages, a service that allows you to connect with organizations and brands you care about. As Google describes it, “Google+ has always been a place for real-life sharing, and Google+ […]

My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the same. However, today, […]

It was only a matter of time but in less than 90 days Google+ has gone from being invite-only to available to everyone! The announcement made today on the Google blog also includes announcements for expanded Hangout features and search options. In nearly 3 months, the Google+ project has seen 91 different improvements, which according […]

In another improvement to snippets, Google is rolling out list snippets over the next few days. Typically snippets contain a couple lines of text under the search results to give users an idea how relevant a page is in regards to their query. List snippets will differ by reflecting “the structure of the page, rather […]

Earlier this week Google launched an update to sitelinks. The changes include an improvement to how the links are displayed, and further enhances the quality of results when a particular word or phrase is searched for. Fundamentally, sitelinks haven’t changed and will still only appear if Google considers them useful for a specific search. But […]

Google launched Social Search in 2009 and since then we have seen results from Twitter, Flickr, Quora and other social media sites appear along with Google’s standard search results. In the latest improvement to Social Search, Google is now including Google+ posts. Social Search features links shared by your friends on the web based on […]

To maintain dominance in the search engine optimization market, Google constantly researches and adjusts its algorithm to provide the best search results for users. Google makes small updates all the time and these updates have become known as the Google Dance. Major algorithm updates, which have a big impact on search results, happen far less […]

The SEO industry exists largely because search engines don’t see websites like humans. If they did, we would probably be finding new employment as web designers or conversion experts. Nevertheless, until this happens (and I’m betting my career on the fact that it won’t) it is one of our main jobs to view a website […]

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to […]