Unlocking The Art and Business Behind the Movies and TV

Hollywood chases empty wealth on the web

After more than a decade of hype about the Internet being the next great stage for mass entertainment, it remains dominated by amateurs with most Hollywood stars watching from the wings.

Even as talent agencies like William Morris and television networks such as NBC push for more celebrities on websites and better quality programs, many actors and producers balk at Internet projects, saying they have meager revenue potential compared with TV and movies.