The last poll that I saw contained an especially odd snippet considering how much money the Strange campaign spent on ads: It showed Moore leading by 32% with respondents who said advertising had an effect on their votes.

U.S. Senator Luther Strange
released the following statement on the Republican primary run-off results:

“From the beginning of
this campaign, my priority has been serving the people of Alabama. Tomorrow I
will go back to work with President Trump and do all I can to advance his
agenda over the next few weeks. Melissa and I appreciate the many devoted
friends and family who have supported us over the past months, the many
Alabamians who have given us a warm welcome in every corner of the state, and
the brigade of volunteers who left it all out on the field in this
campaign. I am especially grateful for the support of President Trump and
Vice President Pence, as well as the strong example set by my friends Richard
Shelby and Jeff Sessions. I congratulate Roy Moore on the result this
evening. May God be with him and may God continue to bless Alabama and the
United States of America.”

Our panelist David Person says Doug Jones will attack Moore on question whether he can follow the law. But says will be a challenge for Jones. Person says ‘judicial ethics’ bit of an esoteric concept for voters.

WHNT political analyst Jess Brown says Strange, 2 years ago, was in position to become state’s dominant political figure. Met with Bentley and squandered every bit of it (by accepting Senate appointment). Also says if Gov. Ivey had left election schedule in place, rather than moving it up, Strange would have won nomination.

Steve Bannon, former Trump chief strategist, says revolution is starting. Says $30m spent on politics of destruction, calls Moore one of finest people in the U.S. Says Alabama answered call, who’s sovereign people or money? People won.

Moore: Quoting Old Testament, Grass withered, flower faded, word of God is forever. Talked to Strange, who’s recognized that I’ve won. Talked to Sens. Paul, Lee, and Cruz. Together we can make America great.

With 82 percent of vote in, looks like Strange received 29k more votes than in primary. Moore has received 49k more votes than primary. They were separated by 25k in primary. Current margin is 45k lead for Moore.

Moore’s been up by 10 points for a while. Leads by 10 with 95 percent of precincts in. Moore’s got about 80k votes more than in primary, Strange picked up about 63k more. Moore won the primary by 25k votes over Strange. He added 17k to that lead.