Newsletter subscription numbers are in constant flux making it difficult for e-commerce retailers to keep their email lists up-to-date. To help retailers in this quest, Mailigen , an integrated marketing service provider, has announced...

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during...

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...

Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s...

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...

Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...

It’s time to get personal with your customers – and merchants can do exactly that with GoECart. The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants...

Every Monday morning I wake up to an inbox that is exploding with emails – as I’m sure is also the case with most of you reading this article. Thankfully I have multiple email addresses, so I can avoid the problem of having...

Listrak is helping merchants take the guess work out of their email campaign performance with the launch of the company’s new e-commerce email marketing platform. Listrak 5.0 features actionable analytics beyond typical email...

A new feature from MailChimp allows 3dcart merchants to segment their mailing lists to target different types of customers. The e-commerce segmentation feature has been added to 3dcart ’s platform after an advanced API integration...