The young Iranian population is experiencing rapid cultural changes that positively impacted ready meals sales during 2015. The number of women working outside the home has increased continuously while quick, easy and convenient food is gradually replacing more traditional food that requires more preparation. Ready meals in both frozen and shelf stable format have been introduced as solutions for busy urban families who do not have time to prepare traditional food the way their parents once...

Euromonitor International's Ready Meals in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Ready Meals market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Ready meals continues to constitute a large part of domestic eating habits; shelf stable ready meals are commonly used as dishes or as entrées to cut the cooking time. Frozen ready meals are more for snacking in between meals, when on the go or mostl...

$ 990.00

Local consumers, particularly busy young professionals, are displaying strong preferences for quick and convenient meals as they increasingly avoid cooking. Longer working hours and more hectic social schedules have left many Belarusians with less ti...

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The increasingly hectic character of consumer lifestyles and the related erosion of traditional cooking and eating habits are driving a significant rise in demand for convenient foods that require little or no time to prepare. Consequently, ready mea...

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Growth in value sales for this category picked up in 2017, to reach over 6%. The rising growth reflects a greater recovery of eating-out culture after the country witnessed various food scandals during the review period. While home cooking can be tim...

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Due to a growing population and fast-paced urban lifestyle, the demand for ready meals increased in 2017. Growth was also due to rapid modern retailing expansion, especially that of convenience stores, which enabled ready meals to be more accepted du...

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Total volume sales of ready meals grew by 2% to reach 5,300 tonnes in 2017. Consumption of ready meals is growing in tandem with an improvement in living standards. This has been making cooking relatively more “expensive” for households and purchasin...

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Stagnation and declining growth, hallmarks of the performance of ready meals in recent years, continued to define the category in 2017. Most categories within ready meals experienced sales struggles at similar rates as over the review period or worse...

$ 990.00

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