Introducing Marketing

Days online: 1395

open.bccampus.ca

How many times was each resource downloaded since 2017-10-17?

pdf

54 times

odt

11 times

print

2 times

Frequency&colon; 0.53

Calculating Relative Frequency

Relative frequency

Cumulative summation of an action over time as a measurement of adoption or the likelihood of adoption favours books that were released
earlier on in the process. A more accurate representation of how well a book may be doing is clicks/actions over a function of time. For instance, if a book was released 3
years ago and only recorded 1000 downloads, it could be deemed less successful (1000/1095 days = 0.913) than a book that was released 1 year ago and received 1000 downloads
(1000/365 days = 2.73). This measurement of frequency is relative to the time that the book has been available, providing a basis for better comparison between resources with
varying online availability. It is presumed that the better the relative frequency rate, the more likely it is that an adoption will occur.

This book has been accessed at least 67 times over the past 126.64 days.

Adoptions&colon; 1.34 - 6.7

Calculating Likely Adoptions

Assumptions

Knowing that an adoption is not possible without first downloading a file or viewing a webpage, this analysis assumes a correlation
between online activities (downloads) and adoption. Since there is no way of confirming what percentage of downloads or visits translates to an actual adoption, adjusting the
probability is going to affect both the number of adoptions counted and the prediction of future adoptions. A conservative estimate
is that one in every 50 (0.02) downloads translates to an actual adoption and a more liberal estimate would have that number be 1 in every 10 (0.1).

Calculating Likely Adoptions

The number of likely adoptions is calculated by multiplying the probability of adoptions (1 in every 50 downloads = 0.02)
by the number of downloads (1000). So, 0.02 * 1000 = 20 adoptions. Modifying the probability that an adoption has occurred changes the number of likely
adoptions. So, 0.1 * 1000 = 100 adoptions.

If one in every 50 downloads is likely an adoption, then 1.34 adoptions have occurred.

If one in every 10 downloads is likely an adoption, then 6.7 adoptions have occurred over the past 126.64 days.

Predictions&colon; 18.87 - 94.34

Calculating Future Adoptions

Future Adoptions

These are calculated by using both the number of downloads that it takes for 1 adoption to occur and the relative frequency rate.
If it is determined that 1 in every 50 downloads is likely an adoption, and the relative frequency rate is 2.73, then (50 / 2.73 = 18 days). Every 18 days, a likely adoption will occur.
If it is determined that 1 in every 10 downloads is likely an adoption, then (10 / 2.73 = 3.6 days). Therefore, the range of future adoptions is 1 every 3 - 18 days.

If one in every 50 downloads is likely an adoption, then one adoption will occur every 94.34 days.

If one in every 10 downloads is likely an adoption, then one adoption will occur every 18.87 days.