Wella Professionals Reveals Top Hair Trends for 2013

Prepare to Tune Into the Trends with Hair Looks Inspired by the Sound
of Color

January 02, 2013 09:00 AM Eastern Time

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Each year new trends rise to the forefront, and 2013 is no different as
Wella Professionals’ Global Creative Directors collaborated to identify
four emerging styles. At the 10th Annual International Trend Vision
Awards, Wella Professionals revealed these trends in a collection
inspired by the Sound of Color. World renowned stylists and Global
Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood
(Color), embarked on a mission to create looks that explore the synergy
of aesthetic beauty and the world of music. With that, four new trends - Fusion,
Decibel, Echo, and Allegra – materialized, with
each one personifying the inextricable link between sound and color.

“given me as a colorist the license to
break all the boundaries and experiment.”

Eugene Souleiman says, “I react very well with music--I see
colors, I see textures, I see shape, I see movement, I get a feeling for
the character that we are trying to create for a collection; so, for me,
marrying those two areas is a totally natural process.” Josh Wood
added that these trends have “given me as a colorist the license to
break all the boundaries and experiment.” Inspired by this new level of
artistry, Wella’s creative duo referenced these trends at the Spring
2013 fashion shows and are ultimately influencing future styles in the
year ahead.

FUSION: The Worldly Spirit

Defined by the merging of Eastern experimental spirit with Western
culture, Fusion embodies the contradictions of a modern day geisha meets
club girl. There is a graceful and minimalistic elegance to this
sculptured look, which is perfectly represented by the traditional sumo
wrestler style at Haider Ackermann’s Spring ’13 show. Souleiman created
a modern twist with a ponytail tied away from the crown and folded back
on itself. There is also a shift away from the super natural hues into
the more precious pastel territory to allow an altogether more
sophisticated palette of willow and porcelain with pastel accents – a
look that Wood says is “creativity gone to the next level.”

DECIBEL: The Vibrant Optimist

Decibel is the antithesis to generic, pristinely finished hair. “This
trend is all about the feeling of a technical style becoming unfinished,
left looking raw and unpolished,” Souleiman asserts. At the Missoni
Spring ’13 show, the Decibel theme of expressive, disconnected hair was
brought to life with a smooth and sleek top section contrasting with
free and flowing mid-lengths. A similarly expressive concept is conveyed
with textured looks intensified by pops of virtual colors seen at the
Peter Som Spring ‘13 show. The style and color collaboration pay tribute
to the ‘70s period of glam rock that allowed a freedom and empowered
women to experiment with fashion and beauty without the restriction of
rules.

ECHO: The Emotional Tyrant

Echo is not only a reflection, but a reaction to the world’s current
state of affairs and economic downturn. This trend represents the
complicated, introverted personality that transcends to a hairstyle
designed with this inherent tension in mind. The impression is a chic
yet tormented soul, who struggles with the harshness of life but has a
romantic melancholic side to her. “She’s obviously a forward thinking
woman with this kind of conflict in her,” said Eugene Souleiman. Tory
Burch’s Spring ’13 show featured a windblown fishtail braid that
exhibits the dichotomy of disheveled, yet complicated look. The color
palette is just as emotional with a juxtaposition of incredibly natural
looking tones against incredibly dense tones.

ALLEGRA: The Object of Beauty

Allegra is an extreme contradiction to Echo because she escapes into the
bright world of the decadent elite by completely embracing the
ostentatious culture she was born into. Allegra is enamored with her own
beauty and views herself as a piece of art. “She’s an object of beauty
and desire and she loves that,” adds Eugene. Her hair is healthy and
clean, embodying her perfection. The color palette is a brazen gold,
rose gold, platinum, green gold - all precious metals that are refined
and bespoke as if they were created just for her. Eugene styled the hair
at DKNY’s Spring ‘13 show with clean lines, polished hair and a satiny
glow alluding to this perfectly poised, abundant look.

Wella Professionals Trend Vision provides unique inspiration to stylists
and women as these looks evolve into the latest in cutting-edge hair
fashion with influential iconic imagery created for hairstylists by
hairstylists.

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