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Adele's triumphant award-winning streak shows no sign of ending as the promo for her hit Bond theme tune Skyfall has scooped a prize for its impact on social networking websites.

The British soul star has garnered a haul of top honours for her 007 movie track, including an Oscar and a Golden Globe for Best Original Song and the 2013 BRIT Award for Best British Single.

Now she can add another trophy to her cabinet after Skyfall won the Online Video honour at the Skatta Social TV Awards, for driving sales with video content distributed on social networks.

Former Pussycat Dolls star Nicole Scherzinger was also celebrating after winning the Music Award for the online launch of her track Boomerang, and The X Factor boss Simon Cowell underlined his position as the king of talent shows by winning the Social TV Entertainer of the Year award.

The honours were handed out at a ceremony in London on Wednesday night.