The big item is called a Hatchimal, an egg that eventually hatches to reveal a furry creature that will mature right in front of its owner’s eyes.

Toy stores across the country are being bombarded with customers desperately trying to buy Hatchimals.

At Mary Arnold Toys in New York City, the phone is ringing off the hook with people asking for the figure.

Owner and store namesake Mary Arnold told Inside Edition: "We had Hatchimal's very early in the season and they were gone in a week. We tried to reorder and we were told they were sold out."

Manufactured by Canadian company Spin Master, the toy first hit shelves in October and at a retail price of $59.99. But since their release, they have tripled in price on secondary markets like eBay.

Dottie Russo went on YouTube in November to express her frustration about her inability to find the toy, calling it a “sick idea.”

"I just wanted to put it on tape because I felt I could not possibly be the only person experiencing this and I feel like all mothers can relate to this because every year there is a hot new toy," she told Inside Edition.

Her message was also directed at people who were stockpiling them to make a hefty profit from resales.