The Opportunity for Business

Chris Brogan starts the week with a very zen-like perspective on social media…

A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept and pass it on without adding much except for that valuable pass-through.

Agencies and other organizations quite often pat their clients on the back and say, “Wow! Look at that! Your article got 1000 retweets and 2900 likes!” The company owner then smiles politely back and asks, “And that gives me….”

We can surely look very busy, doing all this social media work. But that’s not the real work.

The real work is earning a valuable share from a trusted resource to a network of thoughtful and potentially like-minded individuals.

Seek those opportunities for business, and not the blind retweets and busy-ness that can otherwise glitter just as brightly.

Sure, I could have just retweeted this but it’s such a good thought to start the week I wanted to do a little more! It’s a good reminder to be intentional about sharing and curation this week. Go to the source if you’d like the rest of his perspective…