Tag Archives | Margie Romney-Aslett

Barely 15 months after the brand was unveiled, Advantus announced early today that, at her request, it has released Margie Romney-Aslett from her contract to design The Girls Paperie product line for them.

The Girls Paperie debuted for Advantus at CHA Winter 2010. Romney-Aslett’s vintage chic designs made the brand’s seven lines a breakout success with strong showings at each CHA show.

The company says it has plenty of inventory of the brand’s existing lines, and is working with Romney-Aslett and its customers to ensure what it calls “an orderly wind down of the line.” The company will continue to take and ship orders for The Girls Paperie until it sells out its existing inventory.

“Advantus is sad to lose this product line; we felt it had great potential and the sales continued to grow. However, Margie requested to end her arrangement with Advantus due to matters unrelated to the arrangement, and we agreed to do this for her. We are working with Margie to ensure an orderly wind down of the line and apologize for the inconvenience to our customers,” said Kevin Carpenter, President of Advantus, in explaining the reason behind the ending of the relationship.

Romney-Aslett also had positive things to say about the relationship: “I loved my time at Advantus. The people that I worked with there were amazing. This was a very hard decision for me but one I felt like for me and my family is the right thing to do.”

Later in the day today, Romney-Aslett announced on her blog that she will be at CHA Summer 2011 with an as-yet-unnamed brand new company that she is involved in the founding of. Scrapbook Update has been told that Romney-Aslett will be debuting 8 new paper lines at the show.

In addition to her paper lines, Romney-Aslett also co-owns The Girls Loft kit club with her daughters, Megan and Brooke.

Well, it’s all over. The suitcases are unpacked, the photos are loaded in Lightroom, the jet lag is easing. After taking some time to analyze what I saw, and go over my notes and photos in detail, I’ve assembled this list of Scrapbook Update’s Top 10 Hot Picks from CHA Winter 2010:

1. BasicGrey

This pick may sound a bit redundant, because BasicGrey is such a force in the industry. But their last few show introductions have been somewhat underwhelming. One of my favorite companies was frankly, starting to edge toward getting stale. But with the introduction of Kioshi, Green At Heart, Capella, and Max & Whiskers, BasicGrey is starting to look more again like the company whose papers used to make a serious dent in my budget. I wasn’t the only one excited, either – I heard the same sentiment from many others on the show floor.

Another fabulous showing from the company at CHA Winter was their Basics line. Available in 3 colors (white, cream and kraft), it is a line consisting completely of text and ledger-style paper designs that make great backgrounds for building on. Ledger paper is incredibly popular – a whole collection of it is a dream for many scrapbookers.

A large number of the new punches are border punches, including some that create paper ribbon chains. For Halloween, EK was previewing a punch collection that included a new even larger size of border punch.Consumers are all about tools right now, and punches are used by scrapbookers and cardmakers. Expect the popular slimline punches to get even more popular with this huge introduction of options.

3. Melody Ross for GCD Studios

A few months after the news broke that the Ultra-Pro owned Chatterbox was defunct, founder Melody Ross is back in style with an amazing collection for GCD Studios. She’s obviously thriving in her new professional home, as this is the best creative work that we’ve seen from Ross in quite some time. Ross, who revolutionized the industry a decade ago with her work at Chatterbox, reclaims her position as one of the leading creative minds in the industry with her CHA Winter lines for GCD Studios.

4. Staz-On Metallic

Stamping is hot. Metallic is hot. So StazOn, the ink that stamps on almost any surface, being introduced in new metallic shades seems like a made-to-order hit for manufacturer Tsukineko.

The metallic StazOn ink pads come in four metallic shades: gold, silver, copper and platinum. The pads work in a similar fashion to the Tsukineko glue pad, coming with a pad and a re-inker bottle from which the pad must be loaded and then more frequently refreshed than a regular ink pad.

5. The Girls Paperie

Margie Romney-Aslett has definitely moved on to a successful new chapter after being let go by Making Memories nearly a year ago. Her new line with Advantus, called The Girls Paperie, was all the buzz at CHA in Anaheim.

The designs are in the beautiful vintage style that Romney-Aslett is known for, and include both papers and embellishments. There are two lines. One is travel-themed, and one is a classic feminine floral grouping.

6. Tim Holtz for Sizzix

Sizzix generated a lot of excitement with the announcement that Tim Holtz would design a line of dies for them called Alterations, and the products unveiled at CHA did not disappoint Holtz’s fans. Alterations is something of a departure style-wise for Sizzix, so it may attract a whole new group of customers for the machine.

One nice feature of many of Holtz’s die designs is that they are divided into many pieces. For instance, pieces from the butterfly die can also be used to create a dragonfly or half butterfly design. The Alterations line also includes a group of embossing folders for the Sizzix machine.

7. Cricut Cake

While technically not exactly a scrapbook product, the Cricut Cake machine from Provo Craft is designed to extend a papercrafting product line to a new audience: bakers. This new version of the Cricut Expression machine is food safe and designed to cut sheets of sugar to use in decorating cakes and cookies. It will ship in May and retail for $399. Regular Cricut cartridges do work in the machine.

The machine can cut from two different thicknesses of decorating material. From the examples on display at the Provo Craft evening event in Anaheim, the Cake is capable of cutting quite detailed images. The images on the cake below come from a Cricut cartridge called A Child’s Year. The Cricut Cake generated a lot of buzz at CHA, and is a great opportunity for Cricut to extend its market base beyond just papercrafters. According to a representative for Provo Craft who spoke to Scrapbook Update at CHA, the Cake is just the start of some major development in the Cricut line – the company has five new machines in the pipeline for the next few years.

8. Copic Markers

The rise of interest in stamping has brought along a rise in interest in mediums that are used with stamps. There’s been a lot of buzz recently about Copic alcohol-based markers for use with stamps. Copic markers were hot sellers at the CHA Supershow in Anaheim (in fact, the booth with a great deal on them was the only one I waited in line at all day). There were examples on display in many stamping booths at the show that had been made with Copics, and Couture Cardstock was advertising its new bleed-proof Pure Silk blending papers designed especially for use with Copics.

9. Lily Bee Design

Lily Bee Design, a new exhibitor, has been attracting a lot of buzz with its vintage feminine designs. They’ve achieved something that usually seems to be difficult for a new company, by creating embellishment designs that are beautiful and noteworthy. Their chipboard flowers and 12×12 rub-on sheets are worthy accompaniments to the company’s beautiful papers, giving Lily Bee’s lines a depth that many new companies can’t match. These lines’ reasonable size and their quality means that a retailer doesn’t need to cherry-pick them to carry them.

10. Eco Green Crafts

Also in the new exhibitor section, Eco Green Crafts is making a timely entrance to the market when interest is building in “green” products. Co-founder Julia Andrus is a cancer survivor, and all of the company’s products in some way are designed to be environmentally friendly – from low VOC paints and inks to unmounted rubber stamps that save wood. The company’s line of inks are vegetable-based. Eco Green Crafts offers an extensive selection of colors of inks and paints, recycled paper board books, and a catalog of unmounted rubber stamps that are “steampunk” styled, among other products.

Advantus announced yesterday that Margie Romney-Aslett will be creating a signature line for them, to be launched at CHA-Winter 2010 in Anaheim.

Romney-Aslett parted ways with Making Memories in March 2009. She moved on to found The Girl’s Loft kit club with her daughters Megan and Brooke.

The new product line Romney-Aslett is creating for Advantus will be titled “The Girls’ Paperie by Margie”. Advantus is also home to signature product lines by Tim Holtz, Marie Osmond and Heidi Swapp (although Swapp is not currently creating new products).

Advantus is keeping a tight lid on previews of the actual designs but according to Romney-Aslett’s blog she has designed two complete lines for the CHA-Winter 2010 introduction. The official Advantus announcement describes the lines as including paper, stickers and “other scrapbooking products”.

So far the only clue the lines’ content besides the logo is a photo posted by Romney-Aslett on her blog that she says contains a “peek of inspiration for one of my lines”:

From the above and the logo, it looks like the line will definitely be the vintage chic that Romney-Aslett is known for.

Romney-Aslett will be in the Advantus booth (#2234) at CHA-Winter 2010 to show off her new line to buyers and media. About the chance to share her new products, she says, “I am beyond excited about this new opportunity to partner with Advantus to design signature paper and product lines, a dream come true for this paper girl. At The Girls’ Paperie I hope to deliver product that is of the highest quality, beautiful, trend forward and easy to use.”