t-Blogs

Archive for January, 2009

blog post about the translation issuesomething about the Far East, travelling to both HK and Tokyomeeting peopletalking about the brandand the problem of translationthe strength in our brand position is a focus on Western literaturethe power of the shirt/graphic is the bigger idea that it references rather than the graphic itselftake away this reference point, and a good deal (but not all) of the ‘powerâ€™ of the graphic is lostand this is exactly what happened in the interestingly the jesus one seemed to go down best, as its an idea that doesnâ€™t rely on another idea (i.e. there is no book / author / bigger idea there).did get a massive sense though that weâ€™re gonna have to get our stories translated into japanese/chinese/whatever to really make this brand fly…. swingtags are also a biggie - again sixpaxk have a seriously cool one that folds up into their logo, origami-styles, and obv this has a lot of traction in japan.

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