SPINCO is helping Canadians reach their fitness goals

An entrepreneur’s inspiration can come from anywhere. For Michelle August, founder of SPINCO, it was her college basketball team. When she graduated, August knew that she wanted to get involved in the fitness industry. After working for years with her dad at his startup car dealership, she wanted to break free from the family business and start a company of her own.

“At first I didn’t know if it was going to be yoga or bootcamps or something along those lines but spin kind of just hit the sweet spot and it all got started that way,” says August.

Offering full body workout classes, SPINCO strives to build stronger minds, bodies and souls. Set to pumping tunes and cheered on by the instructors, August promises that it’s 50 minutes you won’t regret.

“Our instructors train for three months before they get up and teach, to make sure that they’re inspiring our riders rather than just motivating them,” says August.

Getting online

Maximizing SPINCO’s online presence was a priority for August. She hired a company to design her site, making sure it appealed to her audience, with extra attention to making it a user-friendly experience.

“It’s really interactive,” she says. “I wanted to make it so that you can read bios about your instructors, view links of YouTube videos and even go in and pick the bike you want to use during your class in the studio.”

She also takes the concept of customer feedback to heart.

“You don’t see it too often that the founder of a company actually puts their own email on the site,” she says. “But I do. I love hearing from clients and hearing about their thoughts on the classes.”

On choosing a .CA

I just knew I wanted to use a .CA and represent Canada.

SPINCO’s name is based around inclusivity. Team atmosphere is very important to August and she wanted her fitness centre to be welcoming and inspiring to everyone who joins.

"'Co' means cohesive and that brings a little bit of team aspect into the name itself," says August.

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