Transcript

1.
We get it. You want to show us that you are human, that you care, that you are about more than just you.

2.
((and Twitter can be a great and appropriate place to do these things)

3.
so you tell us you areand thatandand make sure we know that etc. etc. etc.

4.
Perhaps you are worried that if you don’t tweet about a given crisis, Your followers will think you are callous or on the “side” of the terrorists or the explosion or the sinkhole.

5.
We won’t. We won’t notice you at all if you don’t tweet about the crisis or don’t tweet* during the crisis*unless tweeted to

6.
and occasionally, even for a brand, it is okay not to be noticed, even just and fitting not to be noticed*.*C’mon, I’m only talking a few hours here.

7.
So, please, unless you have usefulinformation to impart to yourfollowers about or during a crisis--

8.
telling us that you arethinking and praying-- (you can use the time you spend going respectfully silent on Twitter--so others can disseminate important information uninterrupted by tweets that ultimately come off as commercials-- to think and pray)

9.
and that silence willshow us that you are human, , that you care, that you are about more than just you.