Ricos has been in business for more that 100 years and is known world-wide for being the inventor of concessions nachos and other ballpark snacks. But many customers didn’t realize that Ricos’ famous Gourmet Nacho Cheese and other sauces are also available for purchase in grocery stores.

Ricos approached us wanting a “turnkey” national television commercial that would encourage customers to use their cheese sauces in recipes at home.

THE PROCESS

We knew Ricos wanted to highlight their core values: family, fun, and flavor in their TV spot so our team took that into consideration while brainstorming three unique concepts.

We then wrote a script and storyboarded the commercial spot, location scouted, and cast some amazing actors.

The IMG team took care of everything – from hiring a food stylist and hair and makeup team to arranging for craft services and wardrobe stylist.

BEHIND THE SCENES

RESULTS

We created two television spots; a 30 second and 15 second versions. Ricos says since the television spot started airing, the company has experienced record sales in their cheese sauce products. While we can’t attribute all those sales to the commercial, we like to think we helped.

“We really enjoyed working with IMG. They took our needs to heart and delivered exactly what we were looking for.”