Lead Generation

Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been as crucial as it is today for brands to leverage…

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has added more ad slots in recent years, the increase in…

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into…

Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience. The more types of content you create, the wider your potential reach online. This is especially true with interactive content. Interactive content is…

Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in…

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is by using marketing attribution. Marketing attribution is a way of measuring the value of different steps in the customer…

Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been around for a long time, so wise marketers already learned…

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow their business – and content is a…

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches, as compared with 42% of searches made on a desktop computer. With mobile on the rise, savvy businesses are catering more and more to the mobile customer through apps, email, SMS, social media, mobile…