“The plan is to release internationally on iTunes as a complete surprise without any previous promotion or build-up publicity campaign. The shock tactics worked amazingly well for Beyoncé and the feeling is Adele’s new album is so widely anticipated it doesn’t need a long promotional build-up.”

That’s genius! Release it tomorrow, Adele; I triple-dog dare you. Release it right now, even! It’ll be such a sweet prank. You’ll be all, “Here’s that album full of angel hymns that you’ve been dreaming about for over a year now!” And we’ll be all, “Hahahah, give me 100.” You’ll get us soo good. It’ll be even better than the best episode of Punk’d, which is saying a lot because that’s the one where Justin Timberlake cried.