'Diva' candidate explains pink site

Mindy Meyer’s bright pink website for her New York state Senate campaign may have inspired some snark Monday on Twitter, but she says her candidacy is no laughing matter.

“One person’s response was, ‘Is this a joke?’ I’m like, absolutely not. If you see me in the Senate, you’ll know this isn’t a joke. It’s not like when I do my speeches, I’ll wear young, juvenile pink. Everything’s going to be substantive, just like every other candidate for Senate. The only difference is I’m trying to make it an exciting campaign,” Meyer told POLITICO.

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The 22-year-old Orthodox Jewish student is running on the Republican and Conservative tickets against incumbent state Sen. Kevin Parker in the 21st District in Brooklyn. The sparkling text on her website touts Meyer’s bedazzled slogan, “I’m senator and I know it,” as an instrumental version of LMFAO’s “Sexy and I Know It” plays in the background.

“The inspiration behind my site is that I went on my opponent’s website, and it was super boring,” Meyer said. “Every website you go on just puts you to sleep. I’m trying to appeal to the younger generation to show them that younger people should get involved in politics and we do care about them. The Senate’s not just a bunch of old people.”

As for the site’s color palette, Meyer credits Reese Witherspoon’s role in “Legally Blonde.”

“I’ve always loved pink and I figured, why not make this a more animated campaign website, not just red, white or blue?” Meyer said. “So I decided pink because pink’s my favorite color and the inspiration for that is definitely Elle Woods from ‘Legally Blonde.’ She showed me that you can take pink and make it sophisticated, take it all the way to Harvard. Why not just make everything exciting and animated so everyone should get involved in the election?”

Meyer — who is currently attending law school at Touro College Jacob D. Fuchsberg Law Center in Central Islip, N.Y. — dubs herself the “diva of the district” on her website. She’s against racially motivated stop-and-frisk, in favor of school choice and “intends to crack down on crime,” according to her campaign issues page. Under “poverty & unemployment,” a photo of Meyer in a “Hunger Games”-inspired costume accompanies the following statement: “No more ‘Hunger Games’ in our District! Mindy believes that summer youth employment programs should be restored to receive the full funding that they had received in the past.”

Meyer’s biography, meanwhile, states that she’s running on an anti-corruption platform.

“I can tell you one thing, I have no experience in corruption,” Meyer said, according to her biography. “This is how politics has to change. There is always corruption, but I have the intention to follow my values and ensure that none of what happens in my district is corrupt.”

Meyer said her website was scheduled to officially launch Tuesday — “It wasn’t finished and there were a few things I wanted to add to it, but all of a sudden everyone’s found out about it,” she said — but added that she’s proud of it.

“It’s just a function of who I am; it is my personality. I’m just an exciting and energetic person, and I want to channel those energies that I have into the Senate,” she said. “Maybe I’m getting press attention for my pink website, but I’m not doing this for attention.”

Meyer said she hopes voters will take her campaign to oust Parker — who has shown his constituents “time and time again he doesn’t mean business,” she said — seriously.