Friday, June 20, 2008

Tax Shift - Can Dion Sell It?

Stephane Dion has belatedly unveiled more details of his Tax Shift platform upon which the Liberals will either stand or fall in the next election.

The idea, overall, seems pretty good but I'm going to wait to see what intelligent criticism it draws. If there are serious holes in the idea, problems that haven't been foreseen or taken into account, then it might be doomed from the outset.

Then there's the issue of salesmanship. The Harpies are going to go full-bore negative on this and, following the Bush/Cheney playbook, they'll resort to as much fear-mongering as they can persuade an indulgent media to tolerate. Pretty much everybody now realizes that the Cons are flush out of ideas but that's not a problem when a campaign is going to be fought over another party's Big Idea.

The trouble with Big Ideas is that they're usually pretty tough to sell. There's a mountain of truly good ideas that never got off the ground and we're scrapped. You have to be able to sell them to your market. Can Dion sell his Tax Shift?

Once again the Layton NDP will ride to Harper's side to oppose the Liberal/Green policy, in other words to keep Harper in power for years to come. Of course, being Dippers, once they manage that, they'll duck all responsibility for the aftermath of their duplicity and try to blame it on the Libs instead. Slimy, sure, but that's the nature of Jack Layton and those who follow him.

So, Stephane has unveiled his baby. Now the real work begins. This is his chance to show that he can lead the LPC and our country itself. The cost of failing on this could be bigger than we imagine.