Twitter Faced SEC Queries on Change in Engagement Measures

Since Twitter Inc. last year dropped “timeline views” as its primary measure of how much users engage with the social network, analysts have been eager for a replacement. It turns out the Securities and Exchange Commission also was curious.

Correspondence released Monday showed regulators had asked Twitter beginning in April whether it planned “alternative metrics” to “explain trends in user engagement and advertising services.” The questions came in the SEC’s review of Twitter’s annual securities filing.