Dave Asprey

Dave Asprey is an entrepreneur, businessman and author from Albuquerque, NM. He founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. Asprey is a “biohacker,” creator of “Bulletproof Coffee” and the “Bulletproof Diet”, and authored a book describing the diet. Asprey is also known for being the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caplantin newsgroup in 1994. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems and Citrix Systems.

Asprey earned his undergraduate degree in computer information systems from California State University and later earned an MBA from Wharton. After graduating college, Asprey worked in the IT industry for companies including Bradshaw and 3Com. He also ran the Internet and Web Engineering program at the University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning where he co-founded the company’s professional services group. Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by Citrix Systems. After working at Citrix, Asprey served as vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full-time. Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. Asprey started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits. Asprey was a panelist at the “Hack Your Brain” event at South by Southwest. By 2013, Asprey had left his position at Micro Trend to run the Bulletproof companies. Asprey also runs a podcast, “Bulletproof Radio,” which was downloaded 10.5 million times in 2014. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health. In 2014, Asprey authored The Bulletproof Diet published by Rodale Books. On July 25, 2015, Asprey opened in Santa Monica selling Bulletproof Coffee and high fat foods. On July, 2015, Asprey raised $ 9 million from Trinity Ventures to expand the company. In June, 2017, Asprey partnered with Ross Franklin, CEO and Founder of Pure Green, to launch Bulletproof Coffee in NYC. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health. In 2014, Asprey authored The Bulletproof Diet published by Rodale Books. On July 25, 2015, Asprey opened in Santa Monica selling Bulletproof Coffee and high fat foods. On July, 2015, Asprey raised $ 9 million from Trinity Ventures to expand the company. In June, 2017, Asprey partnered with Ross Franklin, CEO and Founder of Pure Green, to launch Bulletproof Coffee in NYC. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health. In 2014, Asprey authored The Bulletproof Diet published by Rodale Books. On July 25, 2015, Asprey opened in Santa Monica selling Bulletproof Coffee and high fat foods. On July, 2015, Asprey raised $ 9 million from Trinity Ventures to expand the company. In June, 2017, Asprey partnered with Ross Franklin, CEO and Founder of Pure Green, to launch Bulletproof Coffee in NYC.

The Bulletproof Diet is a fad diet developed and marketed by Aspiring that high-fat foods, moderate in protein, and low in carbohydrates, the foundation of which is “Bulletproof Coffee”, a coffee drink with butter and a medium-chain triglyceride derived from coconut oil. Asprey developed his Bulletproof Coffee recipe after traveling to Tibet and tasting yak-butter tea drinks. The Bulletproof diet also incorporates intermittent fasting and “Bulletproof Coffee,” a coffee beverage made from low-molded coffee. beans, grass-fed, unsalted butter and coconut oil or medium-chain triglycerides. Vox contributor Julia Belluz criticized the Bulletproof diet referring to it as “a caricature of a bad fad-diet book”. Belluz wrote especially against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases. general human population. Dietitian Lynn Weaver has criticized the diet as being “hard to follow” and “supported by only small studies that are” of the scientific literature used by medical and nutritional professionals. Asprey has claimed that when used in combination with other “health hacks”. His company claims that Bulletproof Coffee can help cognition and trigger weight loss through ketosis. Dietitians point out there is no scientific basis for these claims, and that any sense of alertness from Bulletproof Coffee is “just a caffeine buzz”. Some physicians like Dr. Frank Lipman and Dr. Andrew Weil believe that, when combined with a balanced diet, drinking buttered coffee could be healthy and “mighty more energy than your everyday cup.” Asprey claims that most coffee beans contain high levels of mycotoxins and that this “steals your mental edge and actually makes you weak.” He sells a brand of “upgraded” beans which are advertised under a secret, proprietary process to reduce mycotoxin levels. HOWEVER,