New Edition Mobile Internet Fraud

I'm writing to inform you about a company situated in Cape Town that claims to sell cheap electronics that are being shipped from the UK. The name of the Company is New Edition Mobile and it is available on the online shopping sites, they have their own website where you can order online and they are also available on gumtree and bidorbuy too.
The contact person for the company is Felix who is available on 072 341 7369 I ordered a LCD from him and he confirmed the LCD spec and confirmed it would be delivered in 3 days time. He sent me an e-mail confirmation confirming the order and I was requested to do R4 000.00 payment for the TV which he said included shipping (I do have e-mails confirming that). On the day when I was expecting the delivery, I received a call that morning from a guy called Adam from a company called 24CServices available on www.24cservices.com who then informed me that there was a mistake in my shipping, thus was requested to pay for my airport taxes. When I went back to Felix to esquire on the matter he gave me a reference no which he said I was to use to track the parcel. The following day I received an e-mail from Adam saying he had 3 LCD's which were addressed to me and they needed R1 800 after-which I would have to sell the 2 LCD's to get my money back, I made the R1 800 payment and was told to wait for the deliver the following day, the next day there was another story, I was told that they opened the boxes and they discovered that the Mobile Edition had robbed them because each box contained 2 LCD's meaning that there were 6 LCD's in total. he prepossessed that I make another R2 300 which would be recovered and shortly after that he demanded R2 800 Despite their website promising free delivery and no shipping charges I had to pay those additional charges to get those goods cleared from customs, VAT payment, storage and then delivery.I have not received the LCD (I don't even have an VAT invoice), but do have the EFT Proof of payment, despite numerous '100% guarantee' promises of delivery 'today' etc. I have now asked for a full refund (as promised on their website, with 'no questions asked') but this has not happened.

They are usually unavailable by phone, they are rude and they lie and at times they just ignore my calls. Kindly assist me with the process of taking legal action against them, how it should be done and advise me on how we can stop these people from robbing more people including reporting them to SARS for suspected tax evasion.

I have seen a number of other people who have also been robbed like I have been on www.hellopeter.com please assist me or rather refer me to a person who can assist me before these people skip the country.