Seventy Venezia Rebranding and new Milan Flagship Store

Seventy Venezia Rebranding and new Milan Flagship Store

After 30 years of conjuring women’s garments with a contemporary aesthetic on simply elegance and a touch of sophistication. The Venetian brand announced its important rebranding, ‘Seventy by Sergio Tegon’ has now become ‘Seventy Venezia’.

The study of the new naming is part of the growth and internationalisation phase of the brand. The new logo remains the essential and clean lettering in capital block letters on a white background, responding to the brand’s contemporary needs, and at the same time, honouring the origins and historicity of the company. Venice, the city suspended between sky and sea, between air and water, where the eye does not perceive if the city floats on water, or is hanging from the sky.

“This new opening marks an important moment for Seventy Venezia. A strongly desired path that we have chosen to undertake, starting from the rebranding to strengthen our presence in international markets with a look at our origins and the city of Venice to which we are particularly attached”

The open space on 150 square meters and 7 windows on the street, narrates the connection with the territory through the choice of materials such as Venetian Terrazzo floors and honey-colored oak, satin brass structures and wood details with damier-effect.

The palette focuses on the neutral tones of ivory and pale pink of the grit, interspersed with the warm shades of brown and brass. A choice of interior design that reflects the sophisticated and refined style of Seventy Venezia and which aims to highlight the collections, transforming the new store into a container of stories linked to the brand, its values and its philosophy.