“I’m increasingly involved in meeting with producers and distributors. But, alongside the market, we wanted to organize something that touches the soul of cinema,” Fremaux said.

“(The European Film Week) is the cultural side of Ventana Sur, creating and maintaining a dialogue between European cinema and Argentine audiences via Cannes.”

A Film Week highlight looks set to be a masterclass given by Fremaux on Nov. 28 turning on classic cinema, film archives and preservation.

Fremaux is also the director of Lyon’s Institut Lumiere, which runs the Lumiere-Grand Lyon Film Festival. The event, which focuses on film classics, is a popular fest fixture after only four editions.

“The class will talk around the necessity for public archives, new connections between past and present, and how people feel about these issues in countries such as France, the U.S. and Italy,” Fremaux said.

The masterclass coincides with a push to open a new public film archive in Buenos Aires.