Why it’s more important than ever to get the best out of your customer data

In 2018, great things happened here at Custobar, and our roster of customers grew considerably. But more importantly, many of these customers, both old and new, began to harvest the benefits of Custobar, and it became an important source of revenue for them.

During the year, we saw many encouraging examples of just how powerful a mindset shift can be. I am talking, of course, about the move from mass campaigning to targeted and meaningful customer encounters based on well-integrated data. I’d like to thank you all for placing your trust in us, and helping us to make this shift possible.

When setting our goals for 2019, things actually don’t look too different from 2014, when we launched the first version of our customer data platform.

Our chief aim since then has been to provide a platform which lets you gather and make effective use of your own customer data in the best way possible for a multi-channel retailer. The need to drive customers into both online and brick-and-mortar stores is what we still strive for each day.

As we all know, things in the wider world aren’t getting any easier. The challenge set by global e-commerce players is very real, as we see reflected in businesses closing their doors around the world. On the other hand, there couldn’t be a better time to stand out from others by utilizing your customer data well – making you the most relevant choice for your customers at all touch points.

Getting ahead in 2019 means being able to excel in a variety of expertise and ensuring that you work efficiently on the right things. There’s plenty to do for sure, and we promise to play our part. Have a happy new year – and a profitable one!

Looking to find out more about how Custobar can improve your sales?

We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!