12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Image Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

I’m the author of "Hooked: How To Build Habit-Forming Products" and have taught at the Stanford Graduate School of Business and Design school. I’ve sold two technology companies since 2003 and now help teams design more engaging products.

Andrew Chen

Growth Expert at Uber

Andrew Chen works at Uber on their Growth team. He is an advisor/investor for tech startups including AngelList, Barkbox, Dropbox, Grovo, Kiva, Product Hunt, Tinder, Wanelo, and Gusto.

Jake Knapp

Design Partner at Google Ventures

Jake Knapp created GV’s sprint process and is the author of "Sprint." He has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.

John Zeratsky

Design Partner at Google Ventures

John has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining GV, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John has written about design and productivity for Wall Street Journal, Fast Company, Wired, and Time.

Lotta Weigeldt

Monetization Expert at Runtastic

An active member of the Berlin start-up scene and international business community for numerous years, Lotta was previously employed by Rocket Internet and Team Europe companies. She now oversees Monetization and Optimization at Runtastic, with a current focus on shifting the digital product portfolio to a subscription business model.

Waseem Daher

Product Manager at DropBox - Founder Zulip

Waseem Daher loves building products. Prior to starting his latest venture, he was a Group Product Manager at Dropbox, focused on collaboration tools. He joined Dropbox through the acquisition of Zulip, a group chat tool for businesses, where he was a founder. Previously, Waseem was a founder of Ksplice, a company that eliminated reboots for software updates, which Oracle acquired in 2011. He studied computer science at MIT.

Romain David

Former Head of Driver Engagement at Uber

Romain David recently led the Driver Engagement team at Uber. Previously, he founded Meexo, which was acquired by Live Nation in 2013. Before that, he was head of mobile product at Lumosity and was part of the original iPhone team at Apple.

Argam DerHartunian

VP of Product at PicsArt

Argam is currently the VP of Product at PicsArt where he defines and executes product strategy for PicsArt, ranked 5th hottest startup of 2015 by Forbes. PicsArt is a social photo editor for making awesome pictures with friends and sharing them with the world. Prior to PicsArt, Argam was the VP Product at Vevo and has been in involved in creating digital products for more than a decade. Argam is a graduate of UC Berkeley and Pepperdine University, School of Law.

John Egan

Growth Engineering Manager at Pinterest

John has been working in growth for over 5 years. He is currently working on the growth team at Pinterest where he is the Engineering Manager for the Notifications Team. At Pinterest his team has spearheaded numerous projects that cumulatively have helped add over ten million active users. Previously, he led the growth engineering team at Shopkick (acquired by SK Planet for $200MM), where he helped growth the userbase 8x.

Audrey Liu

Director of Product Design at Thumbtack

Audrey leads the multi-disciplinary product design team that is defining Thumbtack's digital experience. Prior to joining Thumbtack, Audrey was a Managing Creative Director at SYPartners where she lead the design of SYP’s self-branded product business and designed their very first consumer digital product, Unstuck. Simultaneously, she was also fortunate enough to lead product and strategic design efforts for clients such as Oprah, Kiva, and Gannett.

Dan Wolchonok

Senior Manager, Growth and Analytics at HubSpot

Dan Wolchonok works on growth and analytics at HubSpot. His team helps to set goals, measure progress, and inform product strategy for the HubSpot product team. Prior to HubSpot, he was the Founder of PrepWork, which was acquired by HubSpot in 2013. He has an MBA from Yale University and a Computer Science degree from Tufts University.

Amanda Richardson

Vice President of Product at HotelTonight

At HotelTonight, Amanda oversees product strategy, product management, design and user research. She is responsible for the consumer mobile apps on iOS, Android and mobile web, as well as HTx, the web-based tool for hotel revenue managers. Amanda has more than 10 years of senior leadership experience in product management in companies including Snagajob and Eclipsys. Prior to joining HotelTonight, Amanda served as Head of Product at Prezi where she upgraded Prezi’s workflow and user interface and led mobile efforts to create a truly multi-platform product suite.

Naomi Pilosof Ionita

VP of Growth at Invoice2go

Naomi is the VP of Growth at Invoice2go, a top-grossing business app, with over 250,000 paying subscribers. Her team is a mix of product, engineering, design, analytics, and marketing folks who are dedicated to driving retention and monetization. Prior to Invoice2go, Naomi worked in mobile product management at Evernote, where she also founded the Growth team. She received her MBA from the Stanford Graduate School of Business, and helped launch a social impact startup out of the Institute of Design (d.school) at Stanford.

Peter Gray

Subscription Optimization Manager at Dow Jones

Peter Gray serves as Subscription Optimization Manager at Dow Jones, the owner of the Wall Street Journal and other leading business media properties. He manages all subscription optimization efforts across the brands. He got to Dow Jones by taking the elevator one floor down from the News Corp executive offices where he served as a marketing consultant. He cut his teeth running marketing at Via, a ride-sharing startup now operational in New York, DC, and Chicago.

Hans Ku

Chief Product Officer at Flipagram

I love creating products that enable people to make, connect, and be entertained with media. I've had the great fortune to have done this at both startups and billion dollar companies such as Flipagram, Disney, DreamWorks, Ptch, Yahoo, HP, and Ceiva. As CPO at Flipagram, I lead the product, design, analytics, and community teams where we've built the world's favorite network of mobile video creators. Prior to Flipagram, I co-founded Ptch, a fast way to make and share beautiful movies from the photos and videos on your phone, acquired by Yahoo. At Yahoo, I ran video product including Yahoo Originals and Yahoo Live which broke live streaming records with over 135 million live streams in its first year.

Antoine Sakho

Head of Product at busuu

On a mission to enable everyone on the planet to learn a new language, Antoine runs Product at busuu. A polyglot himself, he loves giving people superpowers through technology.

Text Block #1

Starting your own business and picking the right niche in no time

Agenda at Glance

8am - 9am

Registration / Breakfast

9am - 9:15am

Welcome & Intro to Mobilize 2016

Nancy Hua - Founder & CEO, Apptimize

9:15am - 10:00am

Keynote

Nir Eyal - Author, "Hooked"

10:00am - 10:30am

Debunking your Invisible Assumptions

(PANEL)

Naomi Pilosof Ionita - VP of Growth, Invoice2go;

Romain David - Former Head of Driver Engagement, Uber

Audrey Liu - Director of Product Design, Thumbtack

10:30am - 11am

Waterfall is Dead. Why Our 6 Month Project Flopped, and What We Changed

Waseem Daher - Former PM, Dropbox, Founder at Zulip

11am - 11:30am

Coffee Break + Networking

11:30am - 12pm

How to Build, Structure, and Measure Your Growth Team

(PANEL)

Andrew Chen - Growth Expert, Uber

Jaikumar Ganesh - Engineer Leadership - Growth, Uber

Hans Ku - Chief Product Officer - Flipagram

12pm - 12:30pm

Aligning Business Objectives, Customer Problems and Stakeholders: Behind the Roadmap at busuu

Antoine Sakho - Head of Product, busuu

12:30pm - 1:15pm

Lunch

1:15pm - 1:45pm

The Google Ventures Design Sprint

Jake Knapp - Design Partner, Google Ventures

John Zeratsky - Design Partner, Google Ventures

1:45pm - 2:15pm

Building a Culture of Experimentation at the Wall Street Journal

Peter Gray - Optimization Manager, Dow Jones

2:15pm - 2:45pm

How Continuous Small A/B Tests Can Make a Big Impact.

Argam DerHartunian - VP of Product at PicsArt

2:45pm - 3:15pm

Turning HotelTonight Into a Conversion Machine

Amanda Richardson - VP of Product, HotelTonight

3:15pm - 3:45pm

Ice-Cream Break/Networking

3:45pm - 4:15pm

Driving Growth With Notifications at Scale

John Egan - Growth Engineering Manager, Pinterest

4:15pm - 4:45pm

Good Retention vs. Bad Retention

Dan Wolchonok - Senior Manager, Growth and Analytics, HubSpot

4:45pm - 5:15pm

How to Tune Product Pricing Without Offending your Users

Luke Erickson - Growth Associate, Social Capital LP;

Kiril Kloklov - Head of Growth, Ezhome

5:15pm - 5:45pm

Monetization Case Study: Growing Runtastic 5x Through Freemium

Lotta Weigeldt - Monetization Expert, Runtastic

6pm - 8pm

Cocktail Party/Networking

DETAILS

DATE

DATE

November

07

2016

8:00am

8:00pm

LOCATION

Wythe Hotel

80 Wythe Avenue

Brooklyn

NY

11249

United States

TIME

Monday

8:00am

8:00pm

The Fast Mover Advantage –

The New Growth Paradigm for Mobile

Mobilize 2016 is the conference for mobile product leaders. The goal: get concrete examples and data on how to effectively convert, monetize, engage, and retain users. Let's learn together.

#Mobilize2016

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LOCATION

Wythe Hotel

80 Wythe Avenue

Brooklyn

NY

WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in

9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.