SORT BY

The Future 50

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

Courtesy of FireEye

challengers

4

FireEye

FEYE

When credit-reporting company Equifax disclosed a ­massive security breach affecting 145.5 million customers in September, it was cybersecurity firm FireEye that the beleaguered company turned to for a thorough investigation. It joined the unfortunate ranks of corporations such as Sony and Home Depot that have employed the California-based company to repair and bolster their cyberdefenses. FireEye has clearly benefited from an age of headline-making hacks, with a compounded yearly sales growth rate of 98% over the past six years. The company is now focused on becoming the prevention rather than just the cure: Recent acquisition iSight is a cyberintelligence firm that specializes in helping clients anticipate threats.