British Rockers Viva Brother's Bro-Mance

Get the scoop on British "Grit Pop" band Viva Brother. [#image: /photos/5582c860a28d9d4e05418343]||||||Brotherly Love Influential U.K. rock tabloid NME put Viva Brother on it's cover in January with the headline "The Return of the Great British Guitar Band."

Photo: Adam Weatherley

What's in a name? A lot—as British rockers Viva Brother recently found out. When the group, originally called Brother, came to play the U.S., a Celtic fusion act with the same name threatened legal action. But, though the U.K. band's tussles over nomenclature proved complicated, their sound is easy, straightforward rock that takes cues from nineties groups like Oasis and Suede. The Slough-born quartet describe their sound as "grit pop." "If we're gonna be pushed into a pigeonhole or generalized, then we'd rather do it under our terms," lead singer Lee Newell has said. Viva Brother's debut album, Famous First Words, is out now. Catch the band on their North American tour this fall—and add the addictive "Darling Buds of May" to your latest rock playlist ASAP.