Niki's Profile

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Hi, this is Niki and I would like to introduce my project “Somethingblue”.

It started out as a side project when I used to work in advertising. As a graphic designer, I was often asked by my colleagues to present them with invitation designs for their own special occasions. I often caught myself drawn by their ideas in clichés they couldn’t resist falling into. Kept thinking that this is actually the definition of “inside the box” thinking.

I recently quit the advertising industry and I quit the “box” all together.

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About

Hi, this is Niki and I would like to introduce my project “Somethingblue”.

It started out as a side project when I used to work in advertising. As a graphic designer, I was often asked by my colleagues to present them with invitation designs for their own special occasions. I often caught myself drawn by their ideas in clichés they couldn’t resist falling into. Kept thinking that this is actually the definition of “inside the box” thinking.

I recently quit the advertising industry and I quit the “box” all together.