» Design & Technology

There are 2 worksheets to download: one intended for use in Graphics, and one intended for Resistant Materials. Both worksheets are designed to be used in conjunction with the site. Alternatively, you may wish to make project work out of this topic as suggested below. The web links provided will enable the pupils to continue more in-depth research on their own, exploring:

Key Stage 4 Topic area: Business Studies GCSE or BTEC

The section below gives an overview of Business Studies topics covered by the webpage, Worksheets, and suggestions for manufacturing, marketing and design project work for use in the classroom or as home study.

It leads on to three sections about manufacturing lipstick and marketing and creating a design brief for face wash.

The first section looks at Manufacturing:

The design brief

Research

Regulatory specifications

Mood boards

Prototypes

Design specification

Manufacture

Testing.

The second section looks at Marketing:

Research

Product development

Communication.

The third section is Design Brief:

History

Typeface

Name

Colour(s)

Graphic

Good and Bad.

The project also has cross-curricular links with English, Media Studies, Science and Design and Technology.

Manufacturing and Marketing may be used as practice or preparatory work for controlled or internal assessments:

Students research a variety of articles and advertisements for cosmetic products and toiletries from all media areas. In groups, they discuss how advertisements may influence our understanding of products and the perceptions of reality that they offer. Looking at specific adverts, the students consider how likely the adverts are to encourage us to purchase the product.

Give pupils a copy of the Packaging Outline PDF, which is in the Design Brief section. This has a packaging outline that can be used to stimulate discussion on the suitability of containers to their product and their aesthetic appeal to the consumer. It is interesting to note that the product outline alone is easily recognisable as a container for a certain type of commonplace toiletry.

Students can carry out their own research into a new cosmetic/toiletry product they want to launch and believe would be a success. They should consider what it should do and contain, and how it should be packaged and marketed.

They should evaluate the need for this product.

Students consider how they would design suitable packaging for the product. They should create design proposals, mood boards and a final design specification.

They develop a marketing strategy appropriate for their new product.

Students should judge each other’s products, and carry out research into the desirability of their own final product and the effectiveness of their marketing campaign in order to evaluate their project.