It’s not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building.

Given this, it shouldn’t come as a surprise that many companies are eager to collect email addresses of customers and potential customers. Most reputable businesses do so through legitimate means, but the perceived value of an email address is often so high that some companies are willing to consider shadier tactics.See on econsultancy.com

See on Scoop.it – Trends in Mobile Web useWith mobile internet usage skyrocketing, and more and more publishers investing in developing mobile experiences, it’s no surprise that expectations for mobile advertising are high.See on econsultancy.com

Was 2012 the year of mobile? No, and in reality trying to say that any 12 month period can be heralded as the ‘year of mobile’ is nonsense in an industry that is already well established yet also constantly evolving.

See on Scoop.it – Email selling for client acquisition and retentionDespite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com

Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song.

Simon West, Nett Sales‘s insight:

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

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Over the past six years we have developed and refined a sales process for generating business using a combination of targeting, email marketing, letters, events and follow up telephone calls. We call it Nett-Sales.
This process is working well for a range of businesses. As a sales method, Nett-Sales is suited to businesses that need more sales and to stay close to customers. The goal of this programme is to create “perfect” enquiries for you.
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