Session Details

October 4

9:15 am - 9:45 am

Stage 3

Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

With Netflix, Hulu, Amazon and more, consumers have a variety of choices on what, how, and where they watch content. Video consumption across desktops, phones, tablets, and Connected TV’s mean viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies to take advantage of the innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.