Welcome to Ten12 Entertainment

The Future of Entertainment

FEATURED ALBUM

FEATURED ARTIST

ABOUT THE CEO

MESSAGE FROM THE CEO

It wasn't long ago that it was a common belief that the internet was killing the music industry. For many years the industry failed to keep pace with technology – meaning consumers turned in droves to illegal downloading for the sake of price and convenience. The early solutions offered by music companies, as well as the first tech companies which attempted to move into the vacuum such as Apple with iTunes, enjoyed some success but were always hampered by issues around digital rights management and device compatibility.

Streaming services came next, and finally offered a solution with the potential to overcome both of the main advantages of illegal downloading – price, as services such as Spotify and Youtube are free (to some extent) and convenience – as tunes can be immediately streamed to any device at any time.

So technology and music are bedfellows again – though the fat cat record company execs smoking fat cigars have been replaced by coffee-sipping tech wizards. more...