G5 Entertainment AB: G5 Entertainment's Revenue from Hidden Object Games Exceeds $100M for the First Time

G5 Entertainment, a pioneer in the development and publishing offree-to-play hidden object games for mobile devices, is proud toannounce that it has surpassed $100M in aggregate revenue from hiddenobject games for the first time in its history.

The company behind hit games like Hidden City®, The Secret Society®and Mahjong Journey®, G5 Entertainment is known for its focus on arather atypical audience of mobile game consumers - adult females.According to the company's data, in some of its hidden object andadventure games, women comprise up to 90% of the audience, and 90% ofthem are over the age of 35. What's more, in some of its games, thecore paying audience is females over the age of 55.

"G5 has been focusing on the needs of the underserved female audiencewith great success," said G5 Entertainment CEO Vlad Suglobov."Although these players don't consider themselves 'gamers,' they area loyal audience willing to pay for games that suit their taste,which generally means games with little or no focus on violence andmore emphasis on adventure, puzzles and storyline. Over 80% of ourrevenue comes from North America and the EU, where the demographictrends show that G5's core audience will continue to expand and gainpurchasing power in the years to come."