Frank Addante

Los Angeles, California, United States
Member since
January 02, 2008

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Frank Addante, a serial entrepreneur, has a successful
entrepreneurial track record. the Rubicon Project is Frank's 6th
company. Before the age of 30, Frank started 5 companies, resulting in
1 IPO, 2 acquisitions, 1 failure (we call that one “a learning
experience”) and his last venture, StrongMail Systems. Frank was the
Founding CEO of StrongMail Systems, the leading email delivery
infrastructure provider for thousands of companies worldwide, including
Fox Sports/MSN, Ticketmaster, Williams Sonoma, FTD, Netflix and
MySpace.com. Addante lead StrongMail from inception, to an initial
cash-flow positive business, to becoming the market leader in less than
4 years, raising over $30 million in venture capital from top-tier
investors including Sequoia Capital (investors behind Google, Yahoo,
Oracle, Cisco and Apple). But we digress…

Wait, did we mention that Addante was formerly Chief Technology
Officer and technology Founder of L90, Inc., a publicly-held Internet
advertising company? Yep, Frank was actively involved in sales,
marketing and corporate development efforts leading to a $112 million
IPO led by SG Cowen. He invented adMonitor™, one of the Internet's most
successful advertising platforms for the Global 2000. adMonitor
delivered over 8 billion ad transactions per month for over 3,000
customers and reached 65% of the worldwide Internet population. L90
reached a market cap of $500 million and adMonitor was later acquired
by DoubleClick™.

Shortly after L90's IPO, Frank left and founded Zondigo, a wireless
and voice software company partnered with Intel. As an early pioneer of
the Internet, Addante developed Starting Point, a search engine portal
that became the 7th most popular Internet site from 1995-1997 and was
acquired by CMGI/YesMail.com.

If you're into awards and that kind of jazz, Frank was an Ernst and
Young Entrepreneur of the Year Finalist, was nominated for Inc.
Magazine's Entrepreneur of the Year award and has been quoted in
publications such as Forbes, MSNBC, RedHerring, InformationWeek and the
Los Angeles and Silicon Valley Business Journals. He serves on various
boards of innovative technology and marketing companies and received
his education in electrical and computer engineering at the Illinois
Institute of Technology.