06/08/2010

Share the Road Sao Paulo

People might have different opinions on the following project, but I think it is pretty awesome. There often comes a time when someone wants to get the attention of the public and the method chosen is not always lawful. Readers might recall a post from the past focused on chalk art in NYC. Basically a local artist uses chalk to do bike related art on sidewalks and buildings, and he was arrested for doing so.

Well reader Tom who blogs at BikeJuJu wrote to us about a rouge project to post signs around the streets of Sao Paulo, Brazil. With some discarded X-rays, records, and paint a statement of safety came into being. All text and pictures below are credited to BikeJuJu. Thanks Tom!

Using old X-rays they cut stencils reading “Share The Road” in
Portuguese (they are in São Paulo, Brazil).
Then they stenciled onto old records, making very real-looking street
signs in red and white.

“The idea is to encourage sharing between bicycles and motor vehicles,”
Cabelo wrote to me, and to “introduce bicycles into the imagination of
the city.” They hung the signs high on lampposts around the city, just
like official signs.