A ‘Good Frame of Mind’ is the AmericanFrame.com company blog where we write about all things art & framing. Here you will find a range of articles on frame design, framing tips and techniques, printing tutorials and answers to your ‘frequently asked’ customer service questions. We love to interact with our audience so we hope you’ll join our community by subscribing and commenting on the blog.

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Thursday, July 14, 2016

When it Comes to Wood Frames, Quality Trumps Quantity

Just as an artist takes time and care in choosing each canvas and blending every color, our framers assemble each wood frame to be unique and customized for your use. Our commitment to creating original, high-class, customized wood frames is matched by the way we assemble each order.

Today, we’re letting you in on the secret. Here are the standards we follow at American Frame to create the wood frames you rely on, ensuring we help you love your art and frame it right:

1.Quality materials

Just as artists select the finest paints to make their creations, the professionals at American Frame use high-quality raw materials sourced from approved suppliers. Mouldings are hand-picked, and only the finest sticks are pulled. Plus, over 70% of what we sell is from American manufacturers.

2.Consistent inspection

At American Frame, we are lucky to have meticulous hands-on crafters who scan for knots and imperfections. If one is found, it is cleanly cut from the frame with a precision saw and smoothed to perfection.

3.Variety

Retailers want to offer a variety of choices to their customers — and we are no exception. We offer a wide range of styles, colors, and textures in both frames and mats to fit the uniqueness of your project.

4.Handcrafting

Once our frames are cut, they are sent down specific paths to be assembled — by hand. After passing inspection for imperfections, the corners are glued and the frames are secured with “v-nails.” The wood frames are then given a professional frame-shop finish with putty and polish before they are wiped clean. At the same time, acrylic sheets, mounting boards, and mats are being prepared.

After all the pieces are constructed, they come together as a single, carefully packaged order that will be safely delivered to your door.

It all comes down to our meticulous process and the promises we stand behind: quality materials, consistent inspection, product variety, top-of-the-line tools, and hand assembly. These methods set American Frame apart from the rest. The next time you receive a wood frame order, you’ll know that each piece was as thoughtfully cared for as the art you decide to showcase in it.

Can you see the care we put into your order? We’d like to see it! Simply post a picture of the wood frames you ordered on social media with the hashtag #framinghappiness.

Laura Jajko is President of American Frame and a longtime contributor to "A Good Frame of Mind." Here, she delights in bonding with others over her love of art and framing. With more than 40 years of practical experience, she brings a unique perspective in a straightforward style that she hopes will spark lots of interesting and relevant dialogue in our online community. Connect with Laura directly here on the blog or follow her on Twitter @LauraJajko.

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