YouTube Drama Bringing in the Views

Besides music videos, Fortnite and Mukbangs, something that always trends on YouTube is drama channels.

YouTube went from high production content to channels that dish all the tea on their counterparts making videos on the same platform.

What if someone has developed the perfect potion of both drama and high production content? Shane Dawson seems to have done so.

Besides Dawson himself being the center of many scandals, he has recently turned his channel into a type of reality tv talk show. With Dawson comparing himself as the YouTube Ellen, he has found a way to bring in viewers by having guests reveal their own tea in his mini multi-part docu-style series.

With Shane having guests such as GRAV3YARDGIRL, Tana right after Tanacon and most recently Jeffree Star, he has found a way to make drama appealing by bringing guests that are usually involved in internet feuds and creating a documentary of their life.

What makes drama so appealing in the first place?

It is the same reason why people like Reality TV. In a study done by Steven Reiss, Ph.D., and James Wiltz is a Ph.D. on Psychology Today:

Reality TV allows Americans to fantasize about gaining status through automatic fame. Ordinary people can watch the shows, see people like themselves and imagine that they too could become celebrities by being on television. It does not matter as much that the contestants often are shown in an unfavorable light; the fact that millions of Americans are paying attention means that the contestants are important.

This was the most true with the latest guest, Jeffree Star. Star shows off all of his material goods and confesses to making over 100 million each year. Dawson asks a series of questions concerning his wealth and how it all came to be.

Dawson is continuously receiving high views and trending status because people are interested in what is going on in the world of these self-made YouTube Stars, they want to live their life, they want to be them.

Shane Dawson has created a new genre of YouTube that is sure to be imitated. With the quick wit and guests that he has had, he is sure to remain the King of YouTube.