Mobile app marketing

Make mobile a moving experience.

Momentum is building toward a mobile-only future. Your audiences are already there and they expect you to keep up. To meet ever-growing demands, you need an intuitive digital experience that’s always there, flowing in and out of people’s lives naturally. Because to win over audiences today, mobile has to do more than delight people. It has to continually fill them with wonder.

Mobile is the business battle cry.

Customers and employees are on the go. Smartphones dominate, and the Internet of Things has us more connected than ever. So companies must build digital experiences that are more than mobile first — they have to be meant for mobile. Because mobile isn’t just the most important channel. In the future, it could very well be your only channel.

Smartphones are the primary device for 83% of consumers.*

82% of executives think mobile apps are integral to their organization and business.†

Get in the lead. Stay in the lead.

Telegraph Media was the first newspaper to have a website. To stay in the lead, they gave it an upgrade.

It’s time to see things differently.

To adapt to new realities, you need to shift your approach from web-centric to mobile-centric. Think of mobile apps and mobile web as the best way to connect with your audiences. Then adjust your strategies to reflect that. Be open to investing in mobile teams and giving them the resources they need.

Create the essential app experience.

When apps are engaging and relevant, they quickly become essential for companies and customers. An app can be your most direct route to the people who drive your business.

Audi’s app brings customers closer to a purchase as they virtually build their dream car.

Vivint’s app cuts training time by nearly 60% and gets reps to work faster.

Turn insight into action.

Look beyond app downloads to engagement. Test and retest. Collect and analyze data to understand what attracts your audiences to your content. Discover opportunities to deepen involvement with well-timed and personal experiences. With the right analytics and optimization, you can turn insight into action.

Expand your mobile horizons.

Mobile apps go beyond engaging customers. They also recruit and train employees across the world. Make store associates more productive. They arm sales reps with information that’s updated in real time. When built, managed, and optimized the right way, apps can naturally do amazing things for both internal and external audiences.

If you’re going to do it, do it right.

At Adobe, we’ve developed integrated cloud solutions that offer everything you need to master mobile apps. All you need to build, manage, deliver, and fine-tune powerful apps — quickly and easily. You’ll be able to create the mobile app experiences that audiences care about. And when that happens, the impact on business can be astonishing.