DALLAS - Aug. 4, 2014 - PRLog -- While reality television has turned ordinary people into publishers, spokespeople and marketers, the truth is that the concept of personal branding has been around for years, and it’s never been more essential, thanks to social media. Facebook, Twitter, and Instagram have provided platforms to build a personal brand and share messages through public posts. These social platforms are extremely effective for broadcasting messages on a large scale, but they lack a certain "personal touch".

Instant messaging app imgr takes a unique approach by helping individuals build their brand through personal social interactions. The app allows users to embed their brand directly into their outgoing instant messages. "We wanted to create a way to help people build their brand and raise awareness for their initiatives on a more personal level, and what's more personal than an instant message?" says Blake Lind, an Entrepreneur from Dallas, Texas who created imgr.

Another important factor is the ability for individuals to expand and maintain their social connections. Though a large following doesn't happen overnight, nor is it the result of simply showing up on social networks. Someone may have the best photos, blogs, or posts on their social media pages but if no one is looking at them, it' not very effective. Building a potent brand and large following requires fortitude and consistency. This is where imgr sets itself apart from the other social platforms. By providing it's users a way to embed their brand directly into their personal daily interactions, their friends and contacts remain engaged, and are just a tap away from their social media pages, initiatives, and updates. "While social media provides a great platform to share their message or build a brand, consistency is the key. That's where imgr can really help. By automatically embedding their brand into their outgoing instant messages, it's easy for people to stay consistent," said Lind.

An image says volumes about a personal brand, and nothing is more true on social media. An important component of a great brand is consistency, and maintaining consistency on social media will go a long way in building a strong personal brand.