f You're Reading This It's Too Late is a commercial mixtape by Canadian rapper Drake. It was released through the iTunes Store without prior announcement on February 13, 2015, by Cash Money Records. The physical edition of the project was released by Cash Money Records; as well as OVO Sound, Republic Records and Young Money Entertainment.[7] There is a debate upon whether this project is a mixtape or a studio album; although it was released commercially through his record label, Drake himself referred to the project as a mixtape. If You're Reading This It's Too Late received generally positive reviews and debuted at number one on the US Billboard 200, with three-day sales of 495,000 copies and 40,000 for online streaming credits, making this Drake's fourth time at the top of the chart. The mixtape also broke Spotify's first-week streaming record with over 17.3 million streams in the first three days.[11] It was previously held by Drake himself, with his album Nothing Was the Same (2013), with 15.146 million streams in the first week.