Romanian telecom provider RCS & RDS recently opened its first store under the brand Digi, a brand under which the company has already been selling its product packages for some time in Romania. The shop, which is located downtown Bucharest on 1 Magheru Blvd., is the first step in a re-branding process of all RCS & RDS’ stores to Digi.

So far, RCS & RDS has used the Digi brand for its product packages, as well as for its host of TV stations, while the shops were the last to keep the old brand.