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1 Hortonworks & SAS Analytics everywhere. Page 1

2 A change in focus. A shift in Advertising From mass branding A shift in Financial Services From Educated Investing A shift in Healthcare From mass treatment to 1x1 Targeting to Automated Algorithms to Designer Medicine allow organizations to shift interactions from Reactive Post Transaction A shift in Retail From static branding A shift in Telco From break then fix to Real-time Personalization to repair before break Proactive Pre Decision Page 2

3 We estimate that within 3 years 50% of the worlds data will reside on Hadoop.

16 Turns Big Data Into Real- time Customer Insights Telcos Rogers Media is a subsidiary of Rogers Communications, which owns Canada's largest publishing company. Has more than 70 consumer and business publications. Rogers Media Inc. also owns 54 radio stations, and several television properties including terrestrial television stations and cable television channels. Challenge: Unable to analyze huge amounts of data to optimize and improve real-time customer insights Understand audience: Having the largest volume of data sets, audience segments/profile in Canada while leading the Canadian marketplace in privacy and governance. Find Audience: Being leaders in identifying and targeting audiences across channels, platforms and devices. Engage Audience: Driving engagement across platforms and formats. Measure Audience: Exceeding client expectations with transparent reporting and accurate attribution models. Solution Rogers Media Audience Platform: Integration of all data collected across organizations Query all data in one location: Blend of online and offline data, subscription, ecommerce, loyalty programs, etc. Land massive click stream log files: 100+ M records / day 30 million unique IDs / month Use 100% of the data for Analysis and Visualization instead of smaller random samples (over sampling) Page 16

Hadoop, the Data Lake, and a New World of Analytics Hortonworks. We do Hadoop. Spring 2014 Version 1.0 Page 1 Hortonworks Inc. 2014 Traditional Data Architecture Pressured 2.8 ZB in 2012 85% from New Data

The Future of Data Management with Hadoop and the Enterprise Data Hub Amr Awadallah (@awadallah) Cofounder and CTO Cloudera Snapshot Founded 2008, by former employees of Employees Today ~ 800 World Class

Using Tableau Software with Hortonworks Data Platform September 2013 2013 Hortonworks Inc. http:// Modern businesses need to manage vast amounts of data, and in many cases they have accumulated this data

Managing Big Data with Hadoop & Vertica A look at integration between the Cloudera distribution for Hadoop and the Vertica Analytic Database Copyright Vertica Systems, Inc. October 2009 Cloudera and Vertica

BIG DATA: FROM HYPE TO REALITY Leandro Ruiz Presales Partner for C&LA Teradata Evolution in The Use of Information Action s ACTIVATING MAKE it happen! Insights OPERATIONALIZING WHAT IS happening now? PREDICTING

Aligning Your Strategic Initiatives with a Realistic Big Data Analytics Roadmap 3 key strategic advantages, and a realistic roadmap for what you really need, and when 2012, Cognizant Topics to be discussed

Beyond Web Application Log Analysis using Apache TM Hadoop A Whitepaper by Orzota, Inc. 1 Web Applications As more and more software moves to a Software as a Service (SaaS) model, the web application has

BIG DATA TRENDS AND TECHNOLOGIES THE WORLD OF DATA IS CHANGING Cloud WHAT IS BIG DATA? Big data are datasets that grow so large that they become awkward to work with using onhand database management tools.

Community Driven Apache Hadoop Apache Hadoop Patterns of Use April 2013 2013 Hortonworks Inc. http://www.hortonworks.com Big Data: Apache Hadoop Use Distilled There certainly is no shortage of hype when

How Companies are! Using Spark And where the Edge in Big Data will be Matei Zaharia History Decreasing storage costs have led to an explosion of big data Commodity cluster software, like Hadoop, has made

1 Modern Data Architecture for Retail with Apache Hadoop on Windows A Hortonworks and Microsoft White Paper JUNE 2014 2 Executive Summary Retailers have a long history of investing in data and analytics

Next Gen Hadoop Gather around the campfire and I will tell you a good YARN Akmal B. Chaudhri* Hortonworks *about.me/akmalchaudhri My background ~25 years experience in IT Developer (Reuters) Academic (City

Tapping Into Hadoop and NoSQL Data Sources with MicroStrategy Presented by: Jeffrey Zhang and Trishla Maru Agenda Big Data Overview All About Hadoop What is Hadoop? How does MicroStrategy connects to Hadoop?

Tap into Hadoop and Other No SQL Sources Presented by: Trishla Maru What is Big Data really? The Three Vs of Big Data According to Gartner Volume Volume Orders of magnitude bigger than conventional data

Are You Ready for Big Data? Jim Gallo National Director, Business Analytics April 10, 2013 Agenda What is Big Data? How do you leverage Big Data in your company? How do you prepare for a Big Data initiative?

BIG DATA What it is and how to use? Lauri Ilison, PhD Data Scientist 21.11.2014 Big Data definition? There is no clear definition for BIG DATA BIG DATA is more of a concept than precise term 1 21.11.14

Paper SAS033-2014 Techniques in Processing Data on Hadoop Donna De Capite, SAS Institute Inc., Cary, NC ABSTRACT Before you can analyze your big data, you need to prepare the data for analysis. This paper