Brand Identity / Alessandro Rabboni

Alessandro Rabboni is a young photographer born in Rome in 1983. Lovers of travel during his career have had the opportunity to work in America, Africa, France, Switzerland, Germany and Belgium.
His works have been published by leading magazines including Vanity Fair, Harper’s Bazaar, Maxim, Grazia and has worked for many successful companies such as Citroen, Skoda, Universal, Bacardi and Mercedes Benz.
In 2013 he was the rapporteur of the Creative Pro Show in Rome, one of the most important and prestigious creative events in Italy.
To date, he is one of the most sought after photographers by celebrities and big brands.

Those who are fortunate enough to know, work or collaborate with Alexander know well that they can not be described simply as a photographer. The passion and dynamism that makes every aspect of his work make him more than just a photographer. For this reason I have decided to remove from the logo any reference to the photographer’s profession and to put the person’s attention in the center of attention, true value added.

The monogram is composed of the initials “A + R” by Alessandro Rabboni. The character is inspired by Gothic writing, renowned for its elegance; revisited in modern key with the use of simple and linear geometries. The contrast between classic and modern style, refined and essential is aimed at expressing elegance, modernity and professionalism.

The tonal color of choice is a nuance of Fuchsia, able to best describe Alessandro’s personality; a person charged with optimism, dynamic, elegant, rational, passionate, extroverted and at the same time intimate (able to grasp the feelings and moods of those in front): a blend of oxymorphs that suits well his personality and professionalism.

For the realization of the project I started from a sketching stage in which I pulled out numerous different ideas and concepts.
Once you’ve chosen the concept to be developed, I’ve gone to realization using Adobe Illustrator software.
In the end, I used Adobe Photoshop software to make the presentation.

I noticed with pleasure that people welcomed my work with pleasure.
After the development of this project I received many compliments and as many proposals of work and collaboration.
I have learned a lot from this project both as a person and as a professional.

Flavio Lisi

Hello, I’m Flavio Lisi, an Italian brand designer based in Rome with over 10 years of experience, specialized in logo design, visual identity and branding.
My work is to develop new brands and revitalize existing ones. My ambition is to create clear communication solutions underpinned by meticulous attention to details, in short words, graphic design at the highest level. I take care for everything that constitutes an image of the product, company, institution, place or event: visual strategy, brand architecture, its name and definition, visual identity design and print.