(Newser)
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It looks like the rumored marriage between Newsweek and the Daily Beast website is a go after all. The New York Observersays the two will announce a 50-50 merger tomorrow morning. Beast editor Tina Brown will run both staffs with "strong editorial independence," writes Nick Summers, citing an anonymous source. The head honchos—Sidney Harman, who bought Newsweek for all of a buck over the summer, and Barry Diller, chief of Beast owner IAC—are said to be working out final details tonight.

Talk about a classic missed opportunity give the merger a great brand name--especially when there are so many better options. Proves the truism that companies can merge, but brands do not: http://bit.ly/bSiTAB