The cost of a Sky Broadband Unlimited package will increase (Photo: Shutterstock)

The price rises won’t effect initial discounts for new customers.

What have Sky said about the rises?

Ahead of the price rise, Sky has said it hoped customers would still appreciate its “leading customer service and good value for money”, the i reports.

Why do prices increase?

Companies such as Sky usually put their prices up because they are adding new services and content or developing new systems.

However because many of the hikes being introduced by Sky go above inflation, they may be subject to Ofcom’s rule against mid-contract price hikes. Customers might be able to get out of their contract without having to pay a penalty fee.