What will this new year bring for marketers and market researchers? What resolutions can you make so you can stay on top–or ahead–of trends? We’ve compiled some predictions from around the web: Content Marketing Content has been king for years, but marketing processes have been evolving at the same time. Now, branded content is often… Continue reading →

Some market researchers have been predicting the demise of telephone research, due to online research’s cost and speed advantages. While telephone research is declining, mostly because computer-assisted telephone interviewing (CATI) surveys can be more expensive and slower than online – this methodology still has some unique and powerful advantages. Here are 5 reasons why telephone… Continue reading →

For the last several years, holiday shopping predictions have foretold a retail apocalypse: “people are spending less, and what they do spend is overwhelmingly online.” If consumers continue to shift their shopping behaviors, will the future will mean extinction for brick-and-mortar retail stores? Predictions for Black Friday–traditionally, the biggest retail sales day of the year–weren’t… Continue reading →

Many people feel that there’s really no better way to see Europe than by car. With more and more low-cost airlines making it more affordable to fly, we were curious to find out if heading out on vacation by car is still the most popular way to travel. Focusing on Germans, we ran a survey… Continue reading →

Here’s an interesting question from we received from a client: “How many moms of girls under 18 are there in the US?” A few commas in the sentence might have helped us work out exactly what was being asked. Who was under 18; the Mom or the girl? I read it one way, my colleague read… Continue reading →

B2B (business-to-business) customers complain about products and services less often than consumers do, according to consultants John Goodman and David Beinhacker. But in the B2B space, quiet doesn’t necessarily mean “satisfied.” In their November 20 article for Quirk’s, Goodman and Beinhacker explain the top causes for “unarticulated dissatisfaction.” They explain how to measure the business… Continue reading →

China is currently the world’s second largest economy after the USA and is increasingly playing a very important and influential role in the global economy. It is not surprising then to also see that its research market has grown, according to ESOMAR’s 2015 industry report, to become the 5th largest globally with a turnover of US… Continue reading →

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The Research Now SSI blog, your source for market research trends, was created as a place for MR professionals to share insights. Many industry contributors collaborate to produce the content shared here.