3 brands in the baby, sport and outdoor niches with 9 unique (related) product lines with 60 variations established in 2014 makes this a rare Amazon businesses for sale.

Strengths
– Well designed, quality made products with good Amazon sales history and product ratings
– Amazon account with excellent seller metrics
– Reliable manufacturers one manufacturer handles the bulk of the products
– Good product margins

Weaknesses
– Amazon only sales channel
– Lack of brand presence outside of Amazon, online and on social media

Opportunities
All 3 of the categories are anchored with solid and related products. There is significant opportunity to grow this business by expanding the product offerings, developing off-Amazon sales channels and expanding the brand presence through social media.