Background: Alegre’s entrepreneurial adventures began with a sustainable design practice founded in 2004. This was a natural outgrowth of her personal lifestyle as she has lived the green movement her whole life giving up soda at 11, nail polish at 18 and hair chemicals at 20.

However, her life has not been a perfect upward trajectory in her quest for optimum health. At 21 her health hit rock-bottom when she became seriously ill after exhausting herself with school/work and surviving on sugary breakfast cereals and frozen pizzas. Thus began her interest in nutrition and exercise. At 27 she suffered from adult onset cystic acne. Thus began her interest in nutritional cleansing. At 32 she began to prepare herself mentally and physically for pregnancy. Thus began her education into natural childbirth and parenting. All of these experiences have led her to a place of health, wellness and vibrancy that she previously had not known was possible .

Her first business, Green and Greener (G&G), an eco-consulting and design business, was founded in 2004. In 2006 she added a brick and mortar retail component because, “There was no one place to go and find a comprehensive range of eco-products.” G&G was more than a store, it became a community resource with classes and events . In 2012 Alegre spun-off her speaking and workshops and was tapped by Howcast, a top 10 YouTube channel, to be their Green Living Expert for a series of 50 “Basics of Green Living” series, which launched in November 2013 and received over a quarter-of-a-million views its first month.

She has written or been featured in numerous articles published in-print and on-line including the LA Times, The Huffington Post, and Apartment Therapy and has appeared on CBS, the Discovery Channel, E!, KTLA, KCAL9 and Univision. She is an award-winning speaker and has been asked to present at events for the City of Los Angeles, UCLA, and the LA Green Festival to name a few. She was also recognized as a Rising Star by the SFV Business Journal and was hand-picked to be one of the designers for Global Green’s Annual Oscar Party where she created an enchanted forest with LED lightbulbs. Check out her short, actionable videos on her YouTube channel.

A lifelong cook, and fourth generation food entrepreneur, she launched her first food product in 2012: Gazpacho Shots, a gourmet one-step gazpacho mix that was organic, raw, vegan and preservative-free which she was inspired to create after living in Spain and never finding a gazpacho that she liked. Gazpacho Shots was sold in gourmet food stores around California as well as pop-up events at Williams-Sonoma.

Before embarking on her own entrepreneurial ventures, she launched many new products for a luxury home products company in Los Angeles and managed the marketing of numerous national public radio programs, including the complete MarketplaceTM franchise, with a special emphasis on environmental programming.

On a more personal front, in 2016 Alegre co-founded a coop/homeschool hybrid for her grammar school-age child out of a desire to provide her child with 50% outdoor time, a 1:4 adult-to-child ratio, and a like-minded community that her child could grow up with. As a home-birther, Alegre is also an advocate for natural pregnancy, delivery and infant care.