Expertise

Aiming its efforts towards the Multicultural world for over 14 years, GoDiversity is enriched with the industry’s top talent. With a clear-cut idea about Diversity Markets Culture and Multicultural Lifestyle, we use myriad marketing tools to find, convince, help, ask, and empower these important and relevant markets. We offer strategic planning and advise for proper media use to build your brand. With the growing multicultural ethnic population and the concept of diversity attached to it, the fight for achieving a greater market share has become competitive among brands. GoDiversity is the right agency to effectively reach a world of opportunities: The Multicultural markets.

Portfolio

End-to-End Solution across various media in Advertising and Direct Marketing for the Multicultural Markets has been the sole idea of GoDiversity. We apply our creativity through various media with the goal of reaching the Multicultural market efficiently and effectively. Our advertisement messages via TV, Print, Radio, Direct Mail, PR, Mobile apps and/or social media has successfully helped our clients and Partners reach the Diversity Markets in the USA and Latin America.

Clients

Humberto and the team at GoDiversity were able to develop key bi-lingual acquisition strategy through multiple media for AARP. They were instrumental in breaking through to the Hispanic membership market for AARP.

Mauricio Torrenegra / Multicultural Marketing Manager - The Hartford

I have had the pleasure of working with Humberto Freydell and his team in various projects targeting the Hispanic market in the property and casualty insurance industry.

Humberto and his team offered an end to end solution that specifically addressed our needs for penetrating the market. They worked hand in hand in the development of our go to market strategy; directed our content development, including web and print collateral and assisted in the tactical execution of targeted marketing campaigns.
Their ability to quickly grasp the nuances of our industry, paired with their profound knowledge of multicultural and multigenerational marketing provided a powerful combination that produced results significantly higher than the general market.

I would highly recommend Humberto Freydell and his team to any company that is serious about servicing the needs of multicultural markets.

Felix Tejeda / Team Leader Ecommerce - Verizon Wireless

I have had the pleasure of working, for a number of years, with the principals at GoDiversity; first as colleagues and then as agency partners. The team’s keen sense of the market in evident in the wealth of insights accompanied with the experience to guide the process and yield measurable results.

Warren A. Hunter / Chairman - DMW Direct

I have known Humberto for several years and was attracted to him and his agency for one reason: I was looking for a marketing expert with direct marketing skills in the Hispanic market. It’s difficult to find an individual or an agency that possesses both attributes. Humberto was exactly what was needed. His expertise in the Latino market and the clients he had worked with in the past dovetailed with the type of clients we work with. I continue to look forward to assisting our clients in serving this market with his help.

With so many marketing agencies, it was very difficult to decide which one met my company’s needs best. After meeting with the team at GoDiversity, we felt strongly that there logic based approach worked great for us – and we were not wrong. We’ve used GoDiversity since 2011 for creative design, video production, business planning and website management and we haven’t looked back since.

Skills

GoDiversity is an independent; minority owned Multicultural Advertising Agency that helps Businesses and General Market Ad Agencies reach the Multicultural Markets in the USA. We understand the concept of ethnic marketing, so whether it is strategy creation, developing creative, public relations or media planning, we know how to influence behavior for good.

Team

A young, energetic and experienced creative and management team with a combined experience of over 80 years doing marketing to Multicultural Markets. The GoDiversity team is the market.

GoDiversity—Multicultural Marketing Solutions for Your Business!

With 14 years of expertise in the world of multicultural marketing services, GoDiversity provides you with the top talents in the advertising world. We use a variety of marketing tools to help you build your brand with the needs and interests of the diversity market in mind.

With us as your marketing agency, you stand to reach a broader, more diverse market. The country is a multicultural hotpot, and we can assist your brand in reaching a wider audience with the help of our advertising experts!

We make use of multicultural ad services, direct mail solutions, and direct response television and radio tactics to further the reach of your business. With the use of a multitude of media sources as our springboard, we use our creativity with the aim of tapping into the multicultural market not only effectively, but in an efficient manner too.

We offer end-to-end advertising solutions across all platforms, aiding our clients in enhancing their market share to include diverse markets in USA and Latin America. If you’re interested in investing in our services, get in touch with us! We can serve as your marketing consultant, and help assess the advertising needs of your brand.