Interesting mix of ingredients and flavors, quite a strong sweet taste in there (probably because of the carrots, like someone else mentioned). Anyway, I like it quite a lot, and usually eat it straight out of the jar!

I read the reviews and the list of ingredients and couldn't imagine it, so I just had to try it. In texture, it's kind of like Japanese 'furikake.' but that's usually extremely salty. This product, as others have mentioned, is sweeter. I've been using it on salads and on beans for a non-oil, non-salt flavor enhancer.