Send them to an opt in page and see how you go. The better your targeting, the better your results will be. This brings us to our second point.

Targeted Interests

This is THE most important tip in the whole FaceBook marketing world. If you understand this, you’ll be in the big league of FaceBook marketers. For real. Read it a few times till you understand it. Once you understand it, implement it at least 10 – 20 times and you’ll understand why it’s so valuable.

When marketing with FaceBook, you have the option to select ‘interests’. This is the whole reason why FaceBook is big on FaceBook pages and getting people to like/engage with them. So that they can segment every user into what he or she likes which will then be available for us advertisers to target.

If you select ‘dogs’, you’ll get a bunch of people on FB that have connected themselves to dog pages.

But selecting the ‘dogs’ interest will get you people that are somewhat interest, moderately interested, interested, very interested, obsessed, ridiculously obsessed. You’ll be selecting people in ALL areas of the ‘interest’ spectrum.

What WE want when targeting is ONLY the people that are ridiculously obsessed.

Why? The higher your CTR, the cheaper FB will charge you for clicks. The cheaper your clicks, the more chance you have of getting a profitable campaign.

Scenario 1: if FaceBook has showed your ad to 1,000 people and only 5 clicked, your CTR is .5%.

Scenario 2: If 50 people clicked out of the 1,000, your CTR is 5% and you’ll be charged MUCH less then the above scenario.

Scenario 2 will only happen if your targeting is better then just ‘dogs’. You want people in your interest pool that are obsessed with the topic. So instead of just ‘dogs’, target interests like, ‘big dog rescue’, ‘bark magazine’, ‘the dog journal’, etc, etc.

People in the above 3 interests are more likely to engage in your ad. This is what you want. You might have a drastically smaller audience size. 200k vs 10million but we’re not looking at big audience sizes. We want small but VERY targeted audience sizes.

Let’s say your charged 50 cents per click for the first scenario due to your bad CTR and 10 cents per click in the second scenario. For $50, you can bring in 500 people as opposed to only 100. Which is better? Getting 500 people to click through right? To summarise,

.5% CTR
50 cents/click100 people with $50 budget

VS

5% CTR
10 cents/click500 people with $50 budget

Same budget, a LOT more people. More people = more $. If in the first scenario your spending $50 and only making $20 in revenue, you’ll have to stop the campaign because your at $30 loss BUT in the second scenario, you’re spending $50 and making $100 in revenue, (5 x the traffic), you can scale it up and up until it saturates and ROI decreases but even 2 weeks of continuous spending at the same rate will give you $50 x 14 = $700 profit!

$700 Profit vs $20 loss all because your targeting was on point. you see why it’s so important now?

Hope these tips have helped. Re-read the last tip until it sticks.

– Mateen

Want to get Serious with Internet Marketing? Join us on Aff Playbook Below!

I could probably post an article everyday about FaceBook marketing tips. There are endless small, (but important), things I’ve learned during my time spent with FaceBook advertising.

Below are another 2 tips you should be implementing in your FaceBook campaigns. I’ll post 2 more tips on Thursday.

Which Ad Types to Use

By Ad types I mean a few things. Mobile vs Desktop. Column vs Newsfeed. Optimise by clicks or Optimise by Post Page Engagement, etc. There are a bunch of things you can select/unselect when starting your FaceBook advertising campaign.

In my 12 months with Teespring, for a long time I optimised by clicks to website. This tells FaceBook to fine tune it’s advertising to people that click through to the link in my FaceBook ad. That sounds logical right? Well it worked great. Still does. But later, I found a better way to do it.

Nowadays, almost anything I advertise will be a page post. Something like the below

Keeping things simple and clear have been the key for me. People have short attention spans. Think 3 seconds. You need to convey the best of your material in 3 seconds or they’ll scroll to something better.

Anyway the above is called a ‘Page Post’. It’s a post you make on your actual FaceBook page. You then go to power editor and select it as the post you’d like to advertise. Here I select to ‘optimise Page Post Engagement’. This tells FaceBook to fine tune it’s advertising to people who like, comment and share the ad. The more people that engage with the ad, the cheaper my costs will become with FB as my CTR rises.

This has given me the best results. It also allows people to visit the page any time and see the post again. With some advertising selections you can’t do this.

Turn of column advertising. Uncheck it power editor when making your ad. Hardly does it give a good return. Newsfeed advertising is where the traffic is at.

Lastly, in terms of Mobile vs Desktop, you will be surprised how big a player mobile has become. I heard this everywhere but until my data showed me Mobile activity contributing to the majority of my results, it didn’t quite click.

Now, I make sure everything is mobile optimised. People have become comfortable emailing, buying, sharing, all through mobile. The only reason I use my computer is for work and a bit of youtube/gaming.

NEVER uncheck mobile, it rarely gives you less results than desktop.

Split Testing is Key to Scaling

This relates to the above point. I can tell you what works for me and what doesn’t but you have to remember that what I promote will be different to what YOU promote.

I was promoting Clothes, others promote CPA offers. Some people direct people to an opt in page to collect leads. In order to know what works well for you, the BEST thing to do is to split test all of the above.

Spend money and see what data you get back. The more you can drill down to your data the better.

In this industry, money is spent to obtain information in the form of data.

That’s one of the most important points to digest. The more you learn, the more you profit. If you’re going into this wanting to make money straight away, your chances are slim, most likely you’ll become disheartened and quit. We don’t want that. Spend a decent amount of money on learning about your campaigns before you turn them off or keep them on.

I’ll post some more tips on Thursday. Stay tuned!

– Mateen

Want to get Serious with Internet Marketing? Join us on Aff Playbook Below!