BMW has released a set of new ads highlighting some of the technologies available in its lineup. They deliver the message with some humor, reminding us of the 6 ad spots which debuted during the last Super Bowl.

'Caught' is awesome! LOL. I like the last ad just for the message - BMW explaining what the "Ultimate Driving Machine" means today in comparison to the old enthusiasts definition. Got to keep up with the times/stay relevant.

'Caught' is awesome! LOL. I like the last ad just for the message - BMW explaining what the "Ultimate Driving Machine" means today in comparison to the old enthusiasts definition. Got to keep up with the times/stay relevant.

Yeah "This" is what I've been trying to say all along. BMW's may not be the most precise and exciting cars anymore, but they do a host of things really very well. There are other things that BMW has given up, but hey, they're still a blast to drive.