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On The Web

DESIGN STATEMENT

The most important ideas in my designs are communication and narrative. Graphic design is a tool to tell a narrative. I believe everyone genuinely has good ideas, however what gives life to a good idea is the ability to express it to others. People are not telepaths capable of reading each other’s mind, so good … Read More

The most important ideas in my designs are communication and narrative. Graphic design is a tool to tell a narrative. I believe everyone genuinely has good ideas, however what gives life to a good idea is the ability to express it to others. People are not telepaths capable of reading each other’s mind, so good design must not only faithfully represent the idea of the originator, but communicate it well to the receiver.
Design is more about transparency rather than disguise. Read Less