PH Box Office “Crazy” for Crazy Rich Asians as milestone film opens as Number 1

Didn’t have anything better to do last week? Stayed at home, maybe played video games the whole day (like me)? Well you probably missed out on one of the most talked about movies in recent time as Crazy Rich Asians premiered on August 22 and as Filipinos, being suckers for Rom-Coms, rushed to the cinemas to give the movie a record-breaking P82.7-M gross in five days, victoriously opening at No.1!

The contemporary love story based on the global bestseller by Kevin Kwan broke two box-office records, namely the All-Time Biggest Opening Weekend for a Foreign Romantic Comedy (surpassing 2002’s “Maid in Manhattan” with P24-M), and the Biggest Opening of the Year for a Warner Bros. Title (outgrossing “The Meg” with P63.4-M).

The most talked-about film in the country for the past several weeks, “Crazy Rich Asians” rode a tidal wave of goodwill and positive anticipation from fans, resulting to Warner’s biggest opening weekend of the year, as well as the biggest opening weekend for a romantic comedy.

Reviews for the Jon M. Chu were phenomenal and audiences have been spreading emotional word-of-mouth which has been key in getting a broader audience in.

The inclusion of Filipino actress Kris Aquino and US-based Pinoy comedian Nico Santos to the film’s cast also drove upbeat interest and curiosity. And based on post-screening reactions, both stars did their countrymen proud.

The story follows New Yorker Rachel Chu (Constance Wu) as she accompanies her longtime boyfriend, Nick Young (Henry Golding), to his best friend’s wedding in Singapore. Excited about visiting Asia for the first time but nervous about meeting Nick’s family, Rachel is unprepared to learn that Nick has neglected to mention a few key details about his life. Not only is he the scion of one of the country’s wealthiest families, but also one of its most sought-after bachelors. Being on Nick’s arm puts a target on Rachel’s back, with jealous socialites and, worse, Nick’s own disapproving mother (Michelle Yeoh) taking aim.

If you haven’t yet, catch Crazy Rich Asians in cinemas nationwide, only from Warner Bros. Pictures!

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