Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.

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An entrepreneur isn’t an entrepreneur no matter how many businesses they try to build or how many startups they have a hand in. Entrepreneurs are built, too, and it’s a step too often skipped.

Today’s guest, Ash Maurya, founder of LeanStack, knows all about entrepreneurship. He also knows from personal experience what happens when you don’t build that skillset first. He’ll also be the first to tell you that the tools available to help you become a better entrepreneur aren’t readily available, especially when it comes to ideas and business plans. Discover:

The revolutionary way to ‘pilot’ a book and become a thought leader

How to tell when an idea will work and when it won’t

Where great business ideas come from

The alterative to a business plan that works like LEGOs

If you’re interested in a simple, flexible way to build a business, or how to know when you’ve got an idea worth pursuing, you don’t want to miss this episode.

KEY POINTS:

At 4:00 – How to write a book using the lean startup method, and make yourself a thought leader in the process.

At 8:00 – Ash describes how his lean startup method goes a step further than its predecessors, and how it simplifies the process.

At 12:30 – Ash explains why the LeanCanvas method is something anyone can do; you don’t have to be a software designer like he is to use it.

At 17:00 – There’s lean startups, running lean, and now, Ash has a new book called Scaling Lean. Find out what that means for growing businesses.

At 21:00 – Ash explains why his passion lies in lean startups, and how he strives to build entrepreneurs instead of businesses.

Stop. Take a breath. What are you grateful for, right now? What brings you happiness?

Can’t think of anything more meaningful than ‘my family,’ or ‘I’m alive?’

You’re not trying hard enough, according to UJ Ramdas, co-creator of the Five Minute Journal phenomenon. You’ve probably already heard of the Five Minute Journal. But you might not have heard or considered how you can take the happiness and gratitude you cultivate in the journal and apply it to productivity and successful businesses. Discover:

The exact questions you’ll find within the pages of the Journal and how they’re designed to hack your brain

What you should be FEELING when you think about what you’re grateful for

Adaptations to the Five Minute Journal that make it your own

How productivity and happiness scale with being aligned with your values

Want to create the kind of happiness that scales? Don’t miss this episode of Business Reimagined.

KEY POINTS

At 4:00 – UJ talks about what he calls the ‘toothbrush for your mind,’ and explains how to live a happier and more engaged life.

At 9:00 – UJ turns the tables on Danny, asking several piercing questions about Danny’s life and happiness.

At 15:00 – Danny and UJ discuss different ways people use the 5 Minute Journal, including discussing it with loved ones and logging emotions, to supercharge the effectiveness.

At 21:00 – UJ explains the new product his company has produced, aimed at aligning values and business to heighten productivity, and make it scale with happiness.

At 25:00 – UJ reveals how happiness doesn’t scale with money, and he shares his thoughts on how it DOES scale.

Ever been to McDonald’s? What if I told you there were masters of customer experience? You’d probably laugh me through those golden arches. But Joey Coleman, today’s guest on Business Reimagined, believes they’re doing something very right.

Only one thing, though: their French fries. Admit it. You’ve at least heard about people’s obsession with the fried feast of potatoes.

It’s not about the customer service you receive. It’s about the experience you have at McDonald’s that sets it apart from the rest. So how can you take this strategy and apply it to the real world of getting customers and keeping them? Joey Coleman discusses:

How to walk YOUR customers through the first 100 days of the relationship

The emotional bond you create with them that makes them rabid fans

How to get people to actually USE your product

Ways to connect AFTER the sale that will make a world of difference to your customers

If you want to create a customer experience your competitors and peers can’t touch, then you don’t want to miss this episode with Joey Coleman.

KEY POINTS:

At 5:00 – Joey explains in three minutes what the first 100 days process is and how to get customer relationships right.

At 10:00 – A lot of businesses drop the ball, and Joey talks about the most common mistakes they make.

At 13:00 – Joey explains how the phases he described work in practice and process for many types of businesses.

At 18:00 – Joey addresses how to provide enough support to the variety of customers you will have without being too detailed for some, and not giving enough to others.

At 20:00 – Some customers buy, but never USE the product, which means less good reviews for a business owner. Joey explains the unusual way he encourages customers to use the product after the sale.

I’m sure you’ve heard of the shoe company, Zappos, and their amazing workplace culture. They have a popcorn machine in the lobby. Does that mean you should get a popcorn machine, too?

Is creating culture really that simple?

Yes and no, according to the man who helped Zappos pioneer their corporate culture training, Robert Richman. Today, he talks about what makes a great company culture, not JUST for existing companies, but those that are a single person scaling up. Discover:

The experience attendees to the Zappos training get from the minute they walk in the door

Why culture is more about belief that specific actions

The two things you need to establish to make a great culture

AND, how to create a culture for yourself as a solopreneur

Whether you’re an established entrepreneur or one who’s about to start scaling, culture is something you need to latch onto now. Don’t miss this episode!

KEY POINTS:

At 7:00 – Culture is about way more than a notebook of tactics, and Robert talks about ‘game changers’ as simple as a popcorn machine and as sweeping as company meetings.

At 12:00 – Robert gives 2 tips for instant change in your company, even (and especially) if you’re a solopreneur.

At 14:00 – Danny and Robert address the issue of firing people who seem hard to replace, and the benefit of getting rid of what doesn’t work at a company, even people.

At 16:00 – Robert calls out managers who are habitually late for meetings, and explains how that kills culture in a company.

At 22:00 – Robert goes into detail about how new entrepreneurs can and should create culture from day one, and why it can be a challenge for distributed companies.

Entrepreneurs come in all shapes and sizes. You’ve got those who were born to it and others who had incredible mentors. The stars seemed to align for them. Then there are some who have to fight and hustle for every bit of ground they gain. It feels like no one cares about their dreams or passions, and no one is there to help or guide them.

Are YOU a ‘foster child’ of the entrepreneurial world?

Today’s guest, Anthony Trucks, was a REAL foster child, and he defied the statistics. Not only did he become a NFL football player, but he also went on to become a successful entrepreneur. He teaches other people to ‘trust their hustle,’ and how to get through the loneliness and hardships they face when stepping into the entrepreneurial ring. Discover:

The heart-wrenching experience Anthony had that make him feel unloved and unwanted for most of his childhood.

The 5 foundational bases you need to keep you stable as you go after your dreams.

The revealing question Anthony asks people that helps them get their priorities straight.

If you’ve ever felt alone in the entrepreneurial world, maybe even abused by people who were supposed to help you, you need to hear this episode. Anthony brings an amazing perspective to people with big dreams who may not have all the ‘right resources’ to accomplish them.

KEY POINTS:

At 5:00 – The statistics regarding foster children are shocking, and Anthony shares what his life WOULD have looked like if he followed the trend.

At 9:00 – As a foster child and NFL player, you might wonder what lessons you could learn from Anthony, but he explains why his own adversity allows him to teach anyone.

At 13:00 – Danny and Anthony talk about motivation, blind spots, and how a women’s Dove study reveals a deeper truth about how we view ourselves.

At 16:30 – Anthony reveals the one question he asks people that can shift their perspective entirely.

At 19:00 – Anthony explains the ways he can tell when people aren’t being honest with themselves, and how he breaks through it.