industry

It’s that time of year again… when the broker that handles my house insurance pisses me off by sending me a letter reminding me of what bad customer service is. The letter reads: Dear Aaron: Re: Policy xxxxxxxxxxxx I am pleased to offer renewal of your policy which presently expires on April 15, 2011. The […]

In this Inc. Magazine interview by writer Clarissa Cruz, food blogger Deb Perelmen answers questions about what it takes to blog and how she grew her food blog into a (nearly) full-time career. The recipe for building a successful blog is passion + dedication + time + consistency. A valuable lesson for any brand that […]

In a recent issue of Clickbank’s ezine GetRichClick, I read a great article about two business partners who owned a gym. Facing industry pressure to lower prices, they slowly transitioned their offline bricks-and-mortar business to an online one… a very successful online business. Starting with a small product and relying on organic search (instead of […]

A key part of every business’ sales funnel should include a transformation from customer to evangelist. A customer is a contact who buys from your business. An evangelist is a customer who tells others about your business. Although the cash flow goal of your sales funnel is to acquire customers, one of the profitability goals […]

A friend of mine observed that I tend to change my brand a lot: Longtime readers will know that I’ve shifted various aspects of my blog and my brand over the years. The reason for this continuous shift isn’t a lack of definition about who I am or what I do; it’s not because I […]