A look at the Golden Corral buffet line would confirm the gist: By 2030, the CDC says 42% of American adults will be obese, compared to 34% today; 11% will be severely obese, compared to 6% today.

Find an IOM report on the response to obesity here, study of childhood obesity at the American Journal of Clinical Nutritionhere, and research on "Reaching the Healthy People Goals for Reducing Childhood Obesity" in the American Journal of Preventive Medicinehere.

In that vein, yesterday I received a review copy of the book "The Weight of the Nation: to win we have to lose." I look forward to plowing through it in the next couple of weeks. Here are some bullet points from a press release accompanying the book:

The average adult only needs to engage in 30 minutes of moderate activity five times a week in order to maintain a healthy weight

In the last 50 years, portions have gotten 30% bigger. In 1950 our dinner plates were 10 inches in diameter, now they average 12 inches.

Stress, lack of sleep, lack of exercise and caffeine deplete our serotonin "happy neurotransmitters." Humans compensate by eating sugary foods because the insulin we release when we eat sweets also travels to the brain and stimulates the release of serotonin.

TK: Again, the fresh produce industry is on the right side of this issue, as witnessed by the pledge by HBO - producer of the four part series "The Weight of the Nation" - to donate 100 salad bars to U.S. schools. Whether it is by revamping farm policy, slapping on a junk food tax or restricting food stamp benefits to healthy foods, Americans are open to the message of "personal responsibility" AND government intervention to finally unlock a solution to the obesity epidemic.

In other items of note this morning,

British supermarkets are on notice that they will be "named and shamed" by a watchdog group if they bully small suppliers. Check out the consumer press coverage here and the British retail response here.

The House Agriculture Committee's 11 a.m. Eastern hearing today on the "Formulation of hte 2012 Farm Bill: Specialty crop and nutrition programs" features a fairly big roster of speakers. Check the link for the text of the remarks submitted, but the list of witnesses includes Michael Jarrard, President and COO, Mann Packing Company, Salinas, California; Lisa Schacht, Owner/Operator, Schacht Family Farm and Market, Canal Winchester, Ohio; on behalf of Ohio Produce Growers and Marketers Association; Dan Richey, President and CEO, Riverfront Packing Company, Vero Beach, Florida; on behalf of the Florida Fruit & Vegetable Association.