New Nutraceutical Products

We've been developing new nutraceutical products including dietary supplements and medical foods for two decades.

Our belief is that nutraceutical products should not be a replacement for eating healthy foods; however, they can be a valuable tool to get important bioactive nutrients with proven health benefits when effective doses are impractical to consume from foods alone. Many individuals prefer natural, nutraceutical & nutritionapproaches for prevention over prescription drugs.

We follow a market & technology led process to identify & develop nutrition innovations & new nutraceutical products. We also have experience screening new nutraceutical bioactives based on safety, nutritional efficacy, cost, & other key metrics.

Condition-Specific Nutraceutical Products

Cherry Street led the identification and development of a new nutraceutical supplement business platform for a $35 billion multi-national life sciences company. The business combined a strong brand proposition with a line of proven, innovative nutraceutical productstargeted to early adopter consumers who seek nutrition supplements to prevent targeted health conditions.

Our process started with a comprehensive market assessment and analysis of the state of nutrition science. We also looked inward and evaluated the company's technologies, brands & competencies. We built a world-class team which included experts from across the value chain in the nutrition market.

After developing & validating the strategic opportunity, Cherry Street led the development of the business strategy, target definition, brand positioning, go-to-market strategy, nutraceutical product formulations, and a research plan to validate the efficacy of the lead products in human studies.

Nutraceutical Products to Support an Anti-Inflammatory Lifestyle

The GENE SMARTe-commerce business was sold to a public company in 2015. We co-created the business to advocate a science-based healthy lifestyle approach to reducing inflammation through eating, personalized nutrition & exercise.

The business was a partnership with Dr. Ski Chilton. a world renowned omega-3 scientist and Director of the NIH-funded Wake Forest Center for BotanicalLipids and Inflammatory Disease Prevention. His ground-breaking book, Inflammation Nation, was the first to make the connection between America's modern-day inflammatory diets and our growing incidence of chronic disease.

We led all aspects of the new nutraceutical product launch including branding, product specifications,sourcing, operations, fulfillment, financial management and marketing.

New Nutraceutical Product for Joint Health

Keith has been active in the development of new nutraceutical products and nutrition innovations since 1996, just 3 years after the DSHEA act was passed.

As a young brand manager at Nabisco, Keith led the development & launch of Knox NutraJoint, the first new nutraceutical product launched as a dietary supplement by a major food company.

The Knox NutraJoint nutrition innovation launch tripled the size of the Knox brand and created the basis for a successful business platform. The brand is now owned by Rexall Sundown, and is still available today.