Monday, January 16, 2012

Your Vote, Your Bourbon.

It is an indication of how mainstream American whiskey has become in recent years that novelty products are now being made using whiskey as their platform.

This is a new/old trend, as there were many novelty bourbons 50 years ago, when the Republican Elephant in the picture above was made by Jim Beam for the 1960 presidential election. It had, of course, an equine counterpart. Beam continued the series through several more presidential election cycles, with new designs each time.

The contemporary version is Heaven Hill's new Red State and Blue State bourbons, which should be in stores now. The whiskey is Heaven Hill straight bourbon (i.e., Evan Williams) at 40% ABV, with no age statement. The price should be about $15.

The idea, of course, is to express your political preference according to which one you buy. Another suggestion is that you buy both for a party and see which one wins among your guests. No one pretends it's anything other than a fun way to sell a little more bourbon.

If you go to either product's Facebook page and 'like' it, a donation will be made to the USO.

The irony of both bottles containing the exact same whiskey is probably unintended.