World-famous brand with Austrian roots

Red Bull entered the market for the first time in Austria in 1987. This was not only the market launch of a completely new product but also the birth of an entirely new product category.

Red Bull is now available to buy in 160 countries and around 4.6 billion units of the energy drink are sold worldwide every year. Approximately 50% of the US energy drink market is covered by the Austrian brand, which achieves sales in the region of EUR 4.2 billion.

Red Bull is synonymous with energy drinks and is thus one of the most famous brands across all five continents. How better to measure its success than by the fact that the most successful drink in Austria has spawned numerous copycats.