IEEE, the world's largest professional association advancing technology for humanity, today announced the Power Matters Alliance (PMA) is now opening its doors to new members. Approved as an IEEE Standards Association (IEEE-SA) Industry Connections program, the PMA is an alliance of leading industry and governmental organizations dedicated to advancing smart and energy-efficient wireless power, known as Power 2.0.

Vint Cerf, IEEE Fellow, chief Internet evangelist for Google (NASDAQ:GOOG), who is also widely acclaimed as one of the 'Fathers of the Internet,' has been appointed honorary PMA chairman. "The PMA is dedicated to the idea that it may be possible to do for electricity what the Internet has done for information," said Vint Cerf. "The PMA's recipe for delivering power wirelessly creates a vision of a new world in which power and information become parts of a whole. We are happy to invite interested prospective members to take part in shaping this new era of intelligent wireless power."

Organizations interested in joining the PMA to aid in the effort of remaking power for the 21st Century are asked to contact the PMA via its website. Power 2.0 – the Internet of electricity – is about linking power, information, and energy-efficient solutions utilizing Direct Current in order to enable and optimize a new approach to power.

"We are honored to have Vint Cerf help us articulate the vision for Power 2.0," said Ariel Sobelman, president, Power Matters Alliance. "With the support we have received from leaders of government and industry - including Duracell, General Motors, Microsemi, National Grid, Procter & Gamble, EMerge Alliance, the FCC, Powermat Technologies, Sony Pictures Technologies, as well as contributions related to energy efficiency from EPA's Energy Star program - we are confident that the PMA will make a real difference to the future of wireless power."

The PMA, which is established as an IEEE-SA Industry Connections activity, is dedicated to remaking consumers' daily interaction with power. The IEEE-SA Industry Connections Program enables groups like the PMA to launch and become operational quickly, by providing a platform for like-minded companies, government agencies and others to come together to hone and refine their thinking on rapidly changing technologies.

"IEEE led the wireless Internet revolution with the IEEE 802.11 series of standards, and is poised to do the same for wireless power," said Judith Gorman, managing director, IEEE-SA. "The IEEE-SA Industry Connections Program is an ideal forum for PMA to incubate specifications that can then go on to become globally adopted IEEE Standards."

About the Power Matters Alliance

Power Matters Alliance was created with the intention of remaking consumers' daily interaction with power wireless, energy efficient and smart. Adopting concepts from the Internet, PMA is focused on three pillars: smart power management, the promotion of energy efficiency practices, and the creation of an advanced wireless power ecosystem. PMA will build on existing wireless power technologies to develop the suite of standards that will be needed to provide advanced wireless power at home and on the move. For more information visitwww.powermatters.org.

About the IEEE Standards Association

The IEEE Standards Association, a globally recognized standards-setting body within IEEE, develops consensus standards through an open process that engages industry and brings together a broad stakeholder community. IEEE standards set specifications and best practices based on current scientific and technological knowledge. The IEEE-SA has a portfolio of over 900 active standards and more than 500 standards under development. For more information see the IEEE-SA website.

About IEEE

IEEE, the world's largest technical professional association, is dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Learn more at the IEEE website.