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Mobile Marketing revenue to hit $24 billion in 2013

Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007.

A recent survey by ABI Research found that while consumers are initially leery of mobile marketing, their perspective largely depends on whether they see some advantage for themselves. While 54% of survey respondents indicated they were totally opposed to mobile marketing messages, 70% of those same respondents said that an incentive such as a ringtone or a free song might make them receptive to mobile marketing.