Friday, May 18, 2007

The UK govt has been very proactive in its EU-driven 'e-government' initiative - and overall its has done a good job. An example is the way UK car-owners can renew their car tax online. The web site is an excellent example of online usability. For example, the first page [below] includes an image that makes clear that the user it starting off on a five stage process and that they are on stage one - that a car is used to indicate this is a nice touch. It also makes clear where users can find the essential reference number on the form that have received through the post.

I also liked the prominent message [below] that warns users about not using their browsers 'back' button. The same message advises on how to change any of the details you have entered. I find both of these issues to be problematic when completing online forms - this spells out both issues clearly and succinctly early on in the process [even if starting again after an error might be a pain, at least you know what the score is].

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when you’re inside the bottle, you can’t read the label ... so get outside the bottle

This blog is simply a marketer’s view of the good, the bad and the ugly of Internet marketing that I come across in my daily life. I do not go looking for them - they come to me [in the case of emails, literally].

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All of the comments on these pages were accurate at the time of writing. Obviously, some of the 'iffy' practices may have been put right since - maybe because someone at the organization read this blog?