In Luna Eclipsed, the Mayor signals the beginning of the Nightmare Night festivities, donning a clown costume complete with a rainbow wig. In the spirit of
the holiday night, she tries to sound scary, something Spike comments on disparagingly several times throughout the episode, claiming that the rainbow wig just ruins it for him. Like all of the other ponies, she is initially terrified at the reappearance of Princess Luna, for the latter had been previously known as "Nightmare Moon" prior to her redemption. However, after Twilight Sparkle helps Luna to let her fun side out and prove to the ponies that she's no longer one to fear, the Mayor and everyone else in Ponyville embrace the Princess.

In The Mysterious Mare Do Well, she announces "Ponyville's new hero" at the parade and is also the one who gives her the title of "Mare Do Well".

In the beginning of The Last Roundup, the Mayor has set up a stage for Applejack announcing her departure for the Equestrian Rodeo Competition in Canterlot, as well as emphasizing Applejack's generosity in giving away her supposed prize money to invest in repairs for Town Hall (which Derpy had accidentally damaged heavily). Before Applejack boards the train, the Mayor repeatedly reminds her to return with the prize money.

Other activities

In Lesson Zero, the Mayor is one of the ponies who come under the effects of Twilight Sparkle's spell on Smarty Pants, and she snatches the doll from Big McIntosh, causing all the ponies to chase her. When Princess Celestia removes the spell from everyone, she ends up fighting with Derpy and, after being embarrassed by her previous actions, walks away from the scene altogether.

Mane color

Mayor Mare's partially pink mane.

Mayor Mare's mane color is gray in most episodes, but it appears partially pink in Ponyville Confidential. In the episode, the main ponies discuss the gossip column in the school newspaper, Foal Free Press. Pinkie Pie points to an article titled "Mayor Not Naturally Gray" and adds, "The Mayor in a mane dyeing scandal", showing the picture in the paper of the Mayor with only the fringe of her mane gray while the rest is pink, indicating that her natural hair color is in fact pink. Later in the episode the Mayor sheepishly picks up another edition of the paper from her doorstep while skeptically eyeing it, once again with partially gray and partially pink hair. The dyed color of Mayor Mare's mane is similar to that of Silver Spoon.

Other depictions

The voice actress of Spike and the Mayor, Cathy Weseluck, recalls that the character is only mentioned as "Mayor" in the show's scripts.[1] The character is listed as "Mayor" in the credits of the episode Magic Duel and in an unused portion of the episode's script revealed by writer M.A. Larson.[2]

The character was first named "Mayor Mare" on the trading cards unveiled in BronyCon 2012, sharing a card with Dr. Hooves: he, as Time Turner, was said to be her official timekeeper. The cards were designed specifically with the Brony demographic of older fans in mind, and the writer-consultant for the set has said the consultants submitted "at least a dozen direct fandom nods".[3]

In the bonus feature "Hearth's Warming Eve" A Live Stage Reading on the DVDMy Little Pony Friendship is Magic: Season Two Disc 2, Cathy Weseluck is listed with the voice credits "Spike / Mayor Mare". On the DVD Season Four Disc 2, the closed captions for the episode Simple Ways refer to the Mayor as "Mayor Mare".

HubNetwork.com description

Her Honor Mayor Mare presides over Ponyville's mane events, from parades and competitions to festivities like the Summer Sun Celebration and even Nightmare Night. This earth pony may be a natural politician who loves to make speeches but, as a gossip columnist discovers, her mane isn't naturally gray—Her Honor has a wild pink streak.

My Little Pony mobile game description

The mayor of Ponyville is known for making speeches at the most special events.

The mayor makes a brief appearance in chapter 2 of Twilight Sparkle and the Crystal Heart Spell, "A Foal House". She is called "Mayor Mare" in the story's narration, and is referred to as "Ms. Mayor Mare" by a guard pony named Senior Mint. In chapter 8 of Rainbow Dash and the Daring Do Double Dare, "Well Suited", Mayor Mare is mentioned in the story's narration. In chapter 10 of Rarity and the Curious Case of Charity, "Dyeing to Please", she is called "Mayor Mare" both in the story's narration and on crates being delivered to her. In chapter 1 of Applejack and the Honest-to-Goodness Switcheroo, "The Pie-Eatin' Extravaganza", she is called "Mayor Mare" in the story's narration. In chapter 12 of Fluttershy and the Fine Furry Friends Fair, "Singing a Different Tune", she is called "Mayor Mare" both in the story's narration and in dialogue.

The Elements of Harmony guidebook

As the mayor of Ponyville, MAYOR MARE is always prepared to do whatever it takes to help her people.

"This town is made up of all sorts of different types of ponies. Each and every one of us has our strengths and weaknesses. Together, we can get through anything. I could demand that everything be done how I want it. But I learned the hard way that's not always the best way to do things. Ponyville can get a little crazy, but we're a team... no matter what! That's why I'm still excited about this job. I get to go out and meet and work with ponies. The job's not about me, it's about Ponyville. And I don't think I'll ever stop loving Ponyville!"