Category: Children

Children and money: Kids and Money – early finance education for kids. Children should know about money at an earlier age than each generation before it. Financial Literacy is important because the knowledge was not translated or tranferred down properly; and sometimes only instructions were sent down without funds or funding. Does everyone have a balance sheet? Yes! learn more…

MONEY.CA is highly ranked on yahoo google bing and youtube and is popular with social media, Canadian financial consumers and is a favorite of The Advisor Channel. MONEY represents Canadian money at the highest level. MONEY online is the destination place for the average Canadian who needs to make, save and preserve more of their hard earned wealth. We are most proud of the fact that we are a friend of, associated with and are considered a darling business firm focused on Canadian financial literacy. All of our products and services are focused on money, personal finance and financial literacy. While money concentrates on providing a simple line of business in the realm of financial advertising we endeavor to engage and facilitate exchange of knowledge and power with and to Canadian’s.

Our products and services are simple and obvious in nature with a narrow minded aim to provide good, timely and actionable news, information, insight and advice.

Welcome to The MONEY Network and the growing MONEY Vertical that is helping the average Canadian bring up the mean for all the right reasons.

Google admits that advertisers wasted their money on more than half of internet ads

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.

That uncertainty reached a new high this week, as Google announced that 56.1% of ads served on the internet are never even “in view”—defined as being on screen for one second or more. That’s a huge number of “impressions” that cost money for advertisers, but are as pointless as a television playing to an empty room.

This is not a big revelation. The web metrics company ComScore reported last year that 46% of online ads are never seen. Spider.io, an ad fraud company acquired by Google in February, has pointed out that a large portion of ads are “viewed” only by robots, revealing that one botnet of 120,000 virus-infected computers viewed ads billions of times, running up the tab for advertisers without offering them the human eyeballs they sought.

Still, the acknowledgement by a heavyweight such as Google that ad viewability is a problem could shake up the industry by delaying possible IPOs of ad companies and requiring new ways for advertisers to gauge the effectiveness of their ads.

The nineteenth-century retailer John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In this case, it’s the obviously the half that pays for ads which are never seen, and now advertisers are looking for new tools to figure out which those are.

It’s worth noting that Google made this acknowledgement of the deficiency of the model it has profited richly from while also offering a new model to advertisers: In July it introduced its Active View product, which measures only viewed ads.

Money; how do you make, save and preserve more of your money? And that is the question of a lifetime. If everyone knew how to make, save and preserve more money and wealth they would have done it. There are millions of millionaire’s and thousands of billionaire’s in the world so in fact what seems to be an unattainable plateau has been reached several times over.

Everyone has their own circumstances and you have heard every rags to riches story there is including the boring but true philosophy of dynastic wealth that is transferred down to family members that have little or no idea how to make, keep and not lose those hard earned dollars and assets.

If we all started from the same place the world would be even more different than the disparity we have today. Some even have greater penalties like language and skill and greater hardships are faced with business owners having to face bankruptcies and closure.

The difference between success and failure is simple “knowledge is power” if you know and have timely information and act upon it. Often the difference between the haves and the have nots is understanding the power. the power of you. People, humans, shoppers and tax payers have evolved and most of them can read and do math and with this combined basic to advance financial literacy they try to make, save and preserve more of their hard earned wealth or inherited money.

When you don’t know you don’t know and therefore the best advice is you get what you pay for and top dollar paid for advice is one of the best things you can ever do. You may not even take the advice, it may be a second opinion but to make or save larger amounts of money one realizes you do get what you pay for.

“For over a century, the Last Post Fund has provided dignified funerals and burials for 150,000 Canadian financially challenged Veterans”, states MGen (Ret’d) Lewis MacKenzie.

The specific use of proceeds is very well-defined with contributions (cash or in-kind) directed to these primary, urgent areas of need:

$1,000,000 set aside to facilitate the dignified burial of financially challenged Veterans who are not eligible for the Funeral and Burial Program

$1,000,000 to support the Last Post Fund’s Unmarked Grave Program, whose objective is to provide a permanent military-style marker for eligible Veterans buried in unmarked graves. According to Veterans Affairs Canada, between 20,000 and 30,000 Veterans’ graves are unmarked throughout the country

$1,000,000 for purchase and clearance of new land section at the LPF National Field of Honour

$200,000 for renovation of the Arthur Hair Reception Centre at the National Field of Honour

$200,000 for road repairs and equipment

$6,000,000 to sustain the perpetual care fund of the LPF National Field of Honour and to support other Fields of Honour set up by the Last Post Fund

Mission: The Last Post Fund (LPF) is a non-profit organization whose mission, since 1909, is to ensure that no eligible Canadian or Allied Veteran is denied a dignified funeral and burial due to insufficient funds at time of death. The LPF delivers the Funeral and Burial Program on behalf of Veterans Affairs Canada.

Apple is the biggest company in the world now trumping a record set in 1999 by Microsoft – Apple has surpassed and and all expectations to reach a capitalization of over 620 billion.

Apple has the support of the people and shareholders and set to reach even greater heights with new product launches coming up and a sharp focus on innovation to now maintain and grow this self-perpetuating money making machine.

Apple stock hit new highs and jumped 2.7% on optimism surrounding the impending launch of the iPhone 5 and a better small and cheaper iPad in time for Christmas.

Microsoft would still hold the record if the numbers were adjusted for inflation.

Air Canada Foundation First Annual Golf Tournament Raises Over $268,000 for Children in Need

Event Part of Year-Long Celebration of Air Canada’s 75th Anniversary

MONTREAL, Aug. 9, 2012 /CNW Telbec/ – The Air Canada Foundation’s first annual fundraising golf tournament held Monday, August 6, at the Elm Ridge Country Club, Québec, raised over $268,000 support of organizations focused on the health and well-being of children in need.

“On behalf of all the people whose lives are touched by the Air Canada Foundation, I extend a heartfelt thank you to our loyal partners, sponsors, participants and volunteers whose enthusiasm and generosity made this inaugural fundraising event a resounding success,” said Priscille LeBlanc, Chair of the Air Canada Foundation. “With the support of our customers, employees, friends and partners, the Foundation is now able to provide financial as well as travel assistance directly to those most in need.”

The event featured 36 teams totalling 144 golfers with funds raised through sponsorships, fun events, and a silent and live auction of items donated by tournament partners:

About the Air Canada Foundation
In celebration of its 75 years of community involvement, Air Canada launched in 2012 the Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children in need.
The Air Canada Foundation offers support primarily through travel assistance to core programs including: The Hospital Transportation Program, which donates Aeroplan miles to 15 pediatric hospitals across Canada so children can travel to obtain medical care unavailable locally; the Air Canada Volunteer Involvement Program which encourages employees to give back to their local community by providing them with airline tickets to raise money for causes they support while the employee-led charitable organization, Dreams Take Flight, each year flies hundreds of ill and disadvantaged children to Disney for a day of making wishes come true. To supplement travel initiatives with financial assistance, the airline also engages directly in fundraising activity such as the Every Bit Counts program which encourages customers to donate loose change of all denominations onboard or through airport collection containers.
The Foundation also offers continued support to major health-related causes that benefit Canadians and is an active participant in international humanitarian relief activity as the need arises.
For more information about The Air Canada Foundation, please visit www.aircanada.com/foundation

About Air Canada
Air Canada is Canada’s largest domestic and international airline serving more than 175 destinations on five continents. Canada’s flag carrier is the 15th largest commercial airline in the world and in 2011 served more than 33 million customers. Air Canada provides scheduled passenger service directly to 59 Canadian cities, 56 destinations in the United States and 63 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,356 destinations in 193 countries. In 2012, Air Canada was ranked Best International Airline in North America in a worldwide survey of more than 18 million airline passengers conducted by independent research firm Skytrax.
SOURCE: AIR CANADA

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