Catch A Camel At I.c.e.

Global Bet marketers find an innovative way to promote the firm's latest game

If you're in wintry London next week for the ICE show you may be surprised to come across a genuine Arabian racing camel wandering around on the afternoon of February 4.

The $10,000 camel is part of some imaginative promotional activity by the marketers at the Global Bet software developer, who will be promoting new virtual sports products that include tennis, athletics and, of course, racing camels.

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