Responsive Design

Why You Need A Responsive Design?

Responsive design refers to a way of creating a website. It has a consistent look and feel irrelevant of what device you are viewing it on. Let’s say, if your website is not responsive, there’s a good chance you’re missing out on some key benefits.

Today, responsive design is a must when building a new website. Mobile usage has been on the rise for years.

According to the latest estimates, more than 55 percent of all web traffic is coming from smartphones, tablets, or other mobile devices.

This means that, in all likelihood, the majority of people viewing your website are doing so on a mobile device.

That’s why it’s important to ensure your website looks amazing, both on a desktop and mobile platforms.

No matter what the screen size is, a responsive design will adapt accordingly.

The design adapts without sacrificing the look of the page.

Shopping OnMobile Devices Is Popular

E-commerce is huge on smartphone and tablets. Many consumers would argue it’s far easier to shop on mobile devices than on desktops. As many as 80 percents of consumers regularly use their smartphones to shop online. In terms of selling product and services in online stores, responsive designs are key in this day and age. Though as an internet marketing company, we would recommend it for any website, responsive design for e-commerce is even more pertinent.

Mobile is not Going Away

Every year, the number of mobile devices on the planet grows – you can’t ignore this phenomenon. There will come a time where the internet is consumed almost entirely on mobile platforms. For instance, smartphones and tablets will be the most dominant players. This shift has caused some of the web’s largest corporations. It includes Google rewarding websites that have responsive web design with better search ranking and other caveats. Mobile responsiveness is going to continue to grow in the coming years. By not jumping on board, you could be missing out on a significant piece of the pie.

The Search Engine Friendly-ness of Responsive Design

As an SEO agency, we are very familiar with the rules. Search engines are hugely in favour of responsive designs and will reward you accordingly. Responsive sites perform better in search rankings because they use single URLs instead of separate URLs for mobile versions. They also provide a better user experience, which is big with Google. Mobile use has grown to the extent that mobile now has its own separate search algorithms. Since 2015, mobile searching has actually overtaken desktop searches. These are all huge positives if you’re looking to boost SEO. Google also now penalizes websites that are not responsive. As of October 2017, they are now measuring the speed of a site by the mobile version. Any website that is performing slow on mobile is being penalized.

We Know What Works, And What Doesn’t.

Today, a responsive design is a must when building a new website. Mobile usage has been on the rise for years.

According to the latest estimates, more than 55 percent of all web traffic is coming from smartphones, tablets, or other mobile devices.

This means that, in all likelihood, the majority of people viewing your website are doing so on a mobile device.

That’s why it’s important to ensure your website looks amazing, both on a desktop and mobile platforms.

No matter what the screen size is, a responsive design will adapt accordingly.