Month: June 2017

Sam’s Diamonds Cancer Support

Charity Catwalk

Saturday 24th June 2017

In an attempt to raise self esteem and confidence within our ladies, they were asked if they would take part in a catwalk event. Those who were up for the challenge, placed their demons aside in an attempt to show their Cancer who was the boss! Cancer can often strip our ladies of pride and dignity due to all of the treatment they undertake. We were determined to fix this.

We arranged for 20 of our ladies along with their children (if they wished to), to strut their stuff along the catwalk, holding their heads high and showing everyone that their cancer diagnosis was not going to hold them back.

Nerves were felt on the run up to the event, which can only be expected when you put yourself out of your comfort zone. We all supported each other and reassured anyone who began to self doubt themselves.

In the morning the ladies were treated to a make over from our friends at The Chillout Spa in Knowsley. Our ladies were truly pampered and treated with so much respect and empathy from the staff there, that we will always be truly thankful. With hair and make up done our ladies truly felt a million dollars!! For some it was their first hair cut since chemo and it was truly celebrated. We left the spa and headed up to the event.

We have to give a massive thanks to Marks and Spencer for allowing our ladies to enter the store and choose their own outfits for the catwalk, once again they were made to feel at ease and assisted by the high standard of customer service offered there. Marks and Spencer were kind enough to supply the clothes for our ladies making them once again feel comfortable and beautiful. We also have to give a huge thank you for Tesco for kitting out our children for the cat walk too. They looked super cool as I’m sure you will agree from the photos. Not only did our Diamonds love the event but so did the kids! All models grew in confidence and self esteem and some of our ladies said they were floating for days after……job done, mission accomplished!

We owe a massive thanks to those who supported the event behind the scenes too, without whom it wouldn’t have been the success that it was!! Thank you to all of our entertainment guests and our stall holders who also supported the event, you are truly amazing!