A great answer. A noble answer, especially since he also cut a $25,000 check to a Dallas ISD scholarship fund that's historically been one of the parade's beneficiaries. Still, not good enough.

So we doubled down. Last night, before Mavs-Nuggets, I caught up with Cuban in the team weight room, where he was pumping away on a Stairmaster, red-faced and sweating into a towel. Oddly, the towel was not made from Apple stock certificates.