Reader Saul tells us about his unique business cards, which elicit interaction from other people to help them remember who he is.

If your business cards are feeling a bit formulaic, Saul's method might help personalize your meetings and make them more memorable. Saul noticed that people were more likely to keep cards around and remember who he was if they had some sort of interaction with the card—which is something we've actually talked about before.

Instead of switching to plain, blank cards, though, he used the above design. The front side tells them to turn it around, and the back contains an area for them to write down where they met him, how they felt about him, and what they might want to contact him about. Obviously your cards wouldn't have to be the exact same, but the idea is sound—the more people interact with that small piece of paper, the more likely they are to actually remember you the next time they pull it out.