Assessing Impact of Media

Watch Funny GIFs All Day, For Science!

March 6 2014

Wired‘s Nicholas Tufnell reports on research from MIT’s Media Lab that that analyzes GIFs in order to create a “unique, internet-based emotional vocabulary.” Using quantitative methods, the researchers hope to ultimately create a tool that “lets people explore the world of GIFs by the emotions they evoke, rather than by manually entered tags.”