Is Being Called a 'Geek' or a 'Nerd' Flattering Now?

There's no doubt that if you're reading this you're at least partially a geek. Hell, you're probably a full-on, 100 per cent tech-obsessed nerd, but we're all friends here, so we won't hold it against you. But has being called a 'geek' or a 'nerd' turned from a jock's hurtful insult into a good thing? Is it cool to be a geek now? [BBC]