(Guest Blog) Learn More about Parature’s Integration with Jira at Atlassian Summit 2012

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When there’s an issue with your brand’s products or services, customers get angry. When customers get angry, they contact support. When customers contact support, the support team complains to engineering. When the support team complains to engineering, engineering says they’ll take care of the issue quickly. When engineering says quickly, it’s never as quickly as support promised the customer. When the customer gets antsy, they go on Facebook and complain. And when customers complain on Facebook, they churn up a complaint tsunami. Don’t drown in a complaint tsunami.

Parature’s Jira integration allows for improved collaboration and issue progress and resolution tracking between support agents working in Parature and developers working in Jira by automatically creating Jira issues from Parature tickets and updating information between the two systems.