Category: Influencer Marketing

There are myths prevalent about influencer marketing, miscommunicating its impact on how you should be formulating your marketing strategy. Here are some of the biggest influencer marketing myths many brands still think are true: #Influencer marketing is expensive If you’re targeting big-name celebrity influencers, then it might be but if you’re actually working with organic, […]

Influencer marketing is one of the most simple and effective ways to target the millennials and Gen Z on social media. The millennials are increasingly resistant to corporate rhetoric and biased advertising. They use social media to give and get recommendations, and they are on Facebook, Twitter, Instagram and Snapchat regularly. They follow and model a lot of […]

Influencer marketing is growing. The word of mouth is combined with the word of mouse. Influencer marketing can raise brand awareness, boost visibility, and drive conversions. It’s also a highly effective channel for brands to engage with their audience, and build relationships with them. Influencers with followers and subscribers are growing day by day along […]

When you look around, most of the time you get to see people are online looking at their phones and interacting on different social platforms. If you haven’t noticed, we are all surrounded by ‘influencer marketing’. The very foundation of influencer marketing is this: it is easier to influence people who are already influenced by […]