No commercial claim is so trivial that it can’t be tested and documented online, apparently, which is why Cheap Eats has performed a gum-chewing test for Stride gum, the brand that claims its flavor will last so long that gum sales will plummet and put the company out of business. (If that claim is true, we think there’s a shareholder lawsuit waiting to happen.) So how long does the flavor last? Somewhere around 30-45 minutes, depending on what you consider “flavor.”