Ulta Takes Beauty Stalking To The Next Level

Ulta Takes Beauty Stalking To The Next Level

Have you ever wanted to peek inside the medicine cabinets and makeup bags of other women? Say, a surfer chick who lives in Santa Monica or a Southern Belle who's always dressed to the nines? Duh, of course you have because beauty stalking is a natural form of female curiosity. Plus, we can never shake the fact that our next perfect lipstick or nail polish is probably already the best-kept secret of someone else.

Beauty retail giant Ulta must understand this voyeuristic/curious-cat impulse because they've launched a new initiative called Trading Faces. Every episode will invite two women from totally different regions of the U.S. to swap signature beauty looks. First up: Ashley, a Southern charmer who swears by big hair and pink lip gloss, and Chelsea, an L.A.-based fashion stylist with a glamourous, eclectic, ruby-lipped visage. Watch this teaser to get a glimpse into what happens when the women take each other's looks for a spin. It might just inspire you to switch up your own look!

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