Part IV of Seven Easy Things the Broadway Market can do to be a Year-Round Destination…Discount Days

Discount is word a lot of people look at when they are making decisions where to shop.

A creative way to bring more traffic to the Broadway Market year-round would be to offer a series of discount days throughout the year targeting a variety of groups of people. It is an easy way to motivate people to come to the market who otherwise wouldn’t and a great promotional tool.

The pool of potential groups is literally endless…senior citizens, veterans, college students, etc.

The Broadway Market could even take it up a notch and partner with organizations and businesses to have special days geared towards them. Imagine City of Buffalo Employee Day, Kaleida Health Day, M&T Employee Day,etc…the potential here is also endless.

The whole concept is designed to bring more people to through 999 Broadway’s doors.

Though a discount would effect a vendor’s bottom line, they could make it up by seeing overall increased sales on such days.