Degani cafe business launches retail fruit syrup

Melbourne-based cafe network Degani has launched its first retail product line, a range of fruit syrups, available to consumers from March 2015.

Comprising seven 750ml syrup flavours, three fruit frappe products and four 250ml retail range of syrups, Degani said its new products are “gluten and artificial colouring free” and have “intense flavours to please the most discerning palettes”.

Degani is a Melbourne-born company, founded by Melbourne-based entrepreneur George Pezaros in 1999. It started with a single bakery café in Victoria’s Clifton Hill and has grown to 70 stores in the past 15 years to become a much-loved local brand, synonymous with individual, chic interior fit-outs, superb coffee and great fresh food.

The new retail range is manufactured using the spices and flavours, which Degani said are all “sourced locally in Australia”.

The range includes:

750ml syrup range

Caramel

Vanilla

Hazelnut

White Chocolate

Macadamia

Turkish Delight

Fruit Frappes

Mango, Guava and Lychee

Pomegranate and Raspberry

250mL retail range

Chai

Caramel

Vanilla

Hazelnut

CEO of Degani, Dan Gallo said Degani has always manufactured its own coffee beans and sells around one million cups of coffee a month in Melbourne alone, so it was a natural progression to expand the offering and manufacture more to suit discerning customers.

“Degani is a brand and a business with a local feel but a national and international prospect,” Mr Gallo. “Over the years, the feedback on our coffee beans has been exceptional so it was a natural progression to start expanding our product line into other much-loved coffee accompaniments,” he said.

“The new syrup line will be served in every Degani, over 70 stores nationwide, to offer our customers a varied range of coffees and cool drinks,” Mr Gallo said. “We have also manufactured and launched a ‘take-home’ version and have four different flavours as part of the retail range which caters to those customers who wish to emulate our great tasting Degani coffee at home,” he said.

The new syrup range can be found at every Degani across the country and the retail range can be purchased in store.