The Way People Buy Has Changed

June 10, 2016
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There are enough studies today to show that customers are 57% through the buying process before they talk to the supplier, there are 5.4 Number of stakeholders in an average B2B purchase decision and a 1% chance of sales reps getting a response from a cold email.

Will all these realities, there are many questions in the minds of every Sales and Marketing Professional –

How do we manage our processes internally and provide a seamless sale experience to the new age buyer?

How do we effectively engage the customers in these dynamic scenarios?

How do we turn social Insights into Sales

and last, but not the least,

How to we turn our sellers into Top Performers?

To know more on all this and how organizations can leverage technology to connect with the new age Buyer, NASSCOM Sales & Marketing SIG held an exclusive session on “The Way People Buy Has Changed” on 1st June, 2016 at Gurgaon.