"Gambling" means "opening the treasure chest." Gamers can buy keys and chests from the system for cheap: one yuan per set. When the key is applied to the chest, the screen will display a glittering chest opening. All kinds of materials and equipment spin inside the chest like the drums on a slot machine as the wheel of light spins. Where it stops indicates what you've won. Chests will frequently contain the high-class equipment that gamers desire, but the spinning light wheel always passes over them.

Lu Yang recalls that during her craziest period she was like a gambler in a casino. She would shout at the screen the name of the item she wanted, like "ebony, ebony," or some high-class material, but ultimately she would obtain nothing but a pittance of experience. Ebony, or that powerful "ring of the nether world," remained in the chest, gleaming seductively.

According to China Daily, Shi (creator of ZT Online) spends 10 to 15 hours a day gaming. He knows MMORPGs back-to-front, and knows how to attract gamers. He's hired a marketing team of 2500 people to promote the game in China's popular internet cafes - through word-of-mouth, advertising, and strange tactics involving beautiful women, like this:

Shi is also hiring a number of attractive female players to play in Internet cafes. "We are giving them virtual golden coins worth 6,000 yuan per year, which are equal to 500 yuan in the real world, to encourage them to play and stay in the games," he says. His ultimate goal is to make the game more fun and lure more male players, especially first time gamers. "In fact, in China's cyberspace many male players are very willing to pay the bills for their female counterparts", he says.[/

A fool and his money are soon parted.
So sad to see so many profit over the addictions of others, who are just weak and foolish.
I would not call this kind of trash a 'game' or an 'MMO' or an 'RPG'. I can only wish this a rapid failure.