Rick Ross debuts 'Hold Me Back' video filmed in New Orleans - watch

The new track is the third single off God Forgives, I Don't, which is scheduled for a July 31 release.

In the black and white video filmed in New Orleans, Ross is surrounded by locals as well as fellow artists including Wale and Swizz Beatz.

Speaking to MTV News about the music video, Ross shared: "We went to New Orleans to capture that essence. I feel like New Orleans [has] been through it a lot, more than the majority of others, and they're still strong, they're still standing, they still got that pride.

"So you know, we went out to New Orleans, no permits, just pulled up in the Calliope projects and jumped out."