Usually, all you need to do to get started is to sign up for a free account and upload your services.

4. Use Free classifieds and ads sites

If you sell physical products instead of services, there are several sites which allow you to upload products for free. Tonaton and Olx are examples of those sites.

They get a lot of traffic each day so your product is sure to get noticed.

5. Offer valuable content related to your services

Offering valuable content related to the service you provide is a great subtle and indirect way to market your business. It is called content marketing.

Would you hire some random business consultant you found on Facebook or someone you follow who regularly posted valuable stuff about business?

I’ll place my bet on the latter.

Try content marketing now! For instance, If you run a vegetable distribution business like my friend, Kofi, you could start writing regularly about nutrition and the benefits of eating vegetables.

People who read what you write are more likely to buy vegetables from you than some other random vegetable distributor.

So start a blog and create good useful content about your services.

6. Offer Excellent Services to get Referrals from Satisfied Customers

Good referrals from satisfied customers are one of the most effective ways to grow your business. That is why it is essential to provide excellent services which exceed your customer’s expectations.

With excellent service, you turn your customers into loyal brand ambassadors who will go out there and tell people about your business without you paying a dime.

If I go online to buy to something I’ll probably spend a few days checking out the company, looking for alternatives elsewhere and reading reviews. However, if someone I trust recommends a certain company, I may not even think twice before buying.

So strive to provide excellent services so that you can get good referrals for your business.

7. Connect with a lot of people

As an entrepreneur, you cannot work in a vacuum. Building networks is a very important part of business growth. When you have a large network, you increase the chances of your business being found and recommended by friends and other professional acquaintances.

LinkedIn is one of the best ways to find potential clients for your business. If you are serious about building a professional profile, then you have to get a LinkedIn account and update it regularly.

8. Use email marketing

Unlike social media marketing where your content appears in people’s public feed, with email marketing, people give you express permission to send them a personal email to their inboxes. They do this by opting in on your website through an opt-in form; meaning they actually want to hear from you!

Mailchimp allows you to create an email list of up to 2000 emails for free. You simply create a form on your site where people can subscribe to your updates.

When they subscribe, their email is stored in your MailChimp account. You can send them regular updates about your products and services.

I use an opt-in form at the bottom of my posts to grow my email list.

9. Get brand ambassadors

Your friends, family and other people who are crazy about your product or service are people who could be willing to help grow your business for free.

Turn them into brand ambassadors and let them spread the good news about your business. Talk to them, add them to your broadcast list (with their consent) and let them help you get your business message across.

Most of the WhatsApp traffic to this website comes from links to my post that were shared by friends on my WhatsApp broadcast list. So be smart and turn your friends and admirers into ambassadors to help your business grow.

Final Thoughts

When you are starting out as an entrepreneur, you may not have the cash to splash on expensive marketing. Fortunately, there are several ways you could market your business without spending a lot of money.

Identify the methods which work for you and start using them now!

Which methods do you use to market your business? Please share them in the comments section below!

Awesome one Sesi, as always. I do appreciate the mention though. Was surprised actually lol. Anyway, I use WhatsApp Broadcast lists as one way of marketing. It’s similar to email lists cos you ask for their permission first before sending them your links. Also blogging like you said helps a lot. You just do a little reading regarding your field, then write articles relating to your service/product.
Do well to add this freelance website too: freelancegh.com
They offer a great way for Freelancers to offer their services.
And yes, I’m waiting for the next pdf.