MiTú has been concerted in its effort: More Latinos are watching videos online. And as the country's demographics change, it's a given that there will be more thirst for media geared toward Latinos. (MiTú is aiming to reach a younger group, viewers age 13 to 34.) MiTú isn't shy about acknowledging that. According to its site, the network "takes YouTube beyond its Anglophone base."

Its collection of videos includes DIY shows and segments that focus on cooking, fashion and tech. (If you're a fan of MiTú, you're probably familiar with the cooking show Guzii Style, or with She Looks Like, a fashion/beauty series that analyzes celebrity style.)

But the network's founders, Beatriz Acevedo and Doug Greiff, have always had ambitious plans for MiTú: In 2012, Acevedo and Greiff told NPR's Laura Sydell that they really believed MiTú could expand — a lot.

"We've had a successful production company for many, many years," Greiff told Sydell, "but we both genuinely believe with all our heart and soul that MiTú could be 20 times bigger than whatever we've accomplished on the TV production side of it."