Tahoe University

We're thrilled to announce our brand-new website (we now take PayPal!) with fresh products and content to inspire your next Tahoe memory. Browse and shop away, and as always, feel free to reach out directly to order something over the phone!

Happy Mother's Day from all of us at Tahoe U!

Simply put, the world runs on moms. The town of Truckee is full of many amazing, inspiring mothers who juggle volunteering, full time jobs and businesses, raising their littles, and still make time for pow days. Embracing family has always been one of the chief pillars of our business — the Tahoe U crew alone boasts 10 kids in total! This inspired a kids room in our boutique for your kiddos to stay entertained while you shop — our #familyfirst mantra resonates with all we do.

All swimwear & accessories pictured can be found at Tahoe University. We're open Sun-Thurs 10-6, Fri-Sat 10-7!

Spring is here, the weather is finally starting to warm up (for the next few days at least) and we're gearing up for Spring Break and summer travel plans. Whether you're headed to the coast, to a far away island or staying home in the beautiful mountains,...

I’ve only been in my thirties for a grand total of five days. Good news: I haven't cried (yet) and I've brushed my hair (a couple of times) and I've eaten lots of kale (pizza). In truth, I've been looking forward to entering this decade for a long time. New beginnings and all that. It sort of feels like a New...

Gone are the days of speeding down 80 to get some unsightly shamrock green shirt from Target just to make sure you don't get pinched. Now you can keep in in town and look great rocking the hottest new looks from the most sought after brands. Shopping local is at the end of our rainbow!

Pick up on your local leprachaun at the nearest dive bar in this Zadig & Voltaire wool/cashmere blend sweater. It is so amazingly soft,...