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Search-Friendly Design

Part of creating a successful website is making it search-friendly, so it appears on the coveted first page or two in search results. A website must be designed and populated in ways that appeal to humans and search robots. Recognition by search engines such as Google grows over time as the website provides good content and gathers clicks.

At Harris Web Works, we incorporate search engine optimization (SEO) best practices to help your website appear when people search specific or related names, terms or topics. Ranking well in search results is an ongoing process that involves multiple factors, all of which Harris Web Works can implement:

Design your website to be visually appealing and index well on search engines

Conduct keyword research to find the best keywords and phrases for your pages

Work keywords naturally into key areas of your site – including content, title tags, descriptions and URLs

Cross-link throughout the site to make it intuitive for users and facilitate search engine indexing

Content strategy – write and/or edit targeted and relevant content for each page based around keywords that interest visitors