MemberThread Starter

What are your feelings about the direction he is taking LV? I seriously think it's not great. His (LV) bags are too out there and they just seem to completely clash with the history of LV. And this new ad campaign that he is invisioning "Young and Cartoony" ummm yuck.

Member

Well according to WWD LVMH has seen a 20% increase in revenue last year. So they are doing something right. Marc Jacobs gets great press and is well liked. I personally havent been thrilled with his LV designs but they are selling and I guess that is what matters.

Member

I don't like many of his designs, but hey, he's increased sales dramatically, and he's pulling customers in that may not have bothered with LV otherwise. He's giving the trend followers something to buy while also giving the regular customer base their famous classic styles that can be carried for eons. The company really does have something for most anyone.

If you like all leather, they've got it. If you want the famous Mono canvas, oh they've really got that one covered. If you want cherries, pandas, ostrich skin, graffiti-style branding, suede or perforated whatever, it's a done deal. Smart marketing IMO.

Member

What are your feelings about the direction he is taking LV? I seriously think it's not great. His (LV) bags are too out there and they just seem to completely clash with the history of LV. And this new ad campaign that he is invisioning "Young and Cartoony" ummm yuck.

Your thoughts?

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if he puts YOUNG and CARTOONY with UNDER 50 bucks may b then ill buy them on my own lol. (cheap)

Handbag Connoisseur

*flower power*

It's funny you ask, because I never liked LV and thought the mono was WAY overplayed and old ladyish, till I first cast my eyes on the Manhattan line. Then, it was love at first sight. I really want the Koala wallet as well now.

And this line has opened my eyes to the beauty that is LV

Though, yeah, not loving everything he does, like the perfs and the fringe, but I think he has rejuvenated the company and given it more edge, IMO.

I need more cowbell, baby

Well I have a Manhattan PM and absolutely love it!!!! As far as the perfo line, gag!!! I hope he takes a turn in the right direction soon....of course, the classic mono and damier lines will always been a fav of mine!

easily amused

i think marc jacobs takes some really interesting and creative risks, both with LV and with his own line. sometimes they work, sometimes they don't, but they are always beautiful to look at. i wouldn't carry or wear most of the stuff he's come up with but i definately appreciated his creativity. i think he's brought in a lot of people who wouldn't otherwise have bought LV with his unexpected twists on classics. there will always be speedies and cabas pianos for people like me, but it's nice that there's some multicolore for people like my baby sister...seeing that "youngness" from a traditionally "old person" brand opened her eyes to the rest of what LV has to offer...now she's a fan of the whole house.

Member

I am most annoyed by MJ's introduction of the push-clasp he has put on everything...like mini pleaty, koala, ravello etc. Sure, it may look nice but it makes it a pain in the a$$ to open and close all the time. It is one extra clasp that is not necessary since a normaly metallic snap works perfectly fine. Plus, it scratches so easily.