About

Welcome !

This podcast is about you! It really is. If you work in the hospitality business or are responsible for marketing your property, this podcast is for you.

People often think that marketing online is this geeky, mysterious thing that’s best left to professionals. Not true! It’s not geeky at all. All your fears, curiosity, knowledge, can be summed up into 3 basic questions:
– What to do?
– Why to do it?
– How to do it?

Once you have these 3 questions answered, you can either choose to do it yourself, or simply get someone to do it for you. Manpower is cheap… knowledge is priceless. Nobody knows your property like you do. And once you know exactly what needs to be done and what’s involved in getting it done, its a walk in the park from that point onwards.

I have had some of the best brainstorming sessions with a 78 year old client who didn’t even own a computer. But he understood what the Internet could do. That knowledge is worth a ton. And I’m here to give it to you.

I have been in the business for the past 20 years and its been a fascinating trip that has involved technology and hospitality – my 2 biggest passions. Add the marketing aspect to the mix I pretty much struck gold.

Here are the top 5 things that amaze me:
1. The sheer pace at which things are changing
2. The opportunities that surround us are unbelievable
3. The amount of BS being doled out by so-called marketing gurus
4. The amount of money people spend buying all this BS
5. The realization that it takes simple common sense and an embarrassingly modest budget to really spike your revenues

This podcast is free… I’m not selling you anything. But if you find something that’s of value to you, drop me a line or post a review of this podcast on iTunes. Not too much to ask, is it?