"Cellcom's adoption of Mandalay's Digital Turbine Ignite mobile application management solution is additional proof that it is becoming the ultimate tool for mobile operators and OEMs to better control, manage and monetize the applications that are pre and post-installed on their customers' devices," states Peter Adderton, chief executive officer, Mandalay Digital Group. "The goal for us is to have Digital Turbine Ignite become a standard service across the entire Cellcom Android device range in the very near future."
"Mandalay's Digital Turbine Ignite is a perfect fit for Cellcom's Android devices as the platform has a unique ability to help us better manage pre and post-launch software installs while also allowing us to reduce operating costs for every device we introduce to the market," states Yoni Sebag, chief marketing officer, Cellcom Israel.

Digital Turbine Ignite is a complete mobile application management solution that enables mobile operators and OEMs to control, manage and monetize the applications that are installed (pre or post) on smartphone devices. Digital Turbine Ignite controls the process of installing applications, allowing mobile operators and OEMs to obtain recurring revenues as the installation of applications can be controlled via remote server at any time. In addition Digital Turbine Ignite offers personalized service packages and application bundles and provides tools for full analysis and reporting.

About Mandalay Digital GroupMandalay Digital Group is at the convergence of internet media content and mobile communications. It delivers a mobile services platform that works with mobile operators and third-party publishers to provide portal management, user interface, content development and billing technology that enables the responsible distribution of mobile entertainment. Mandalay Digital recently announced the acquisition of the global assets of Logia Mobile, a leading mobile content development and management solutions provider. Mandalay Digital is headquartered in Los Angeles and has offices in Europe and Israel to support global sales and marketing. For additional information, visit www.mandalaydigital.com.

About Cellcom Israel (CEL) Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.333 million subscribers (as at June 30, 2012) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers technical support, account information, direct to the door parcel delivery services, internet and fax services, dedicated centers for hearing impaired, etc. Cellcom Israel further provides through its wholly owned subsidiaries internet connectivity services and international calling services, as well as landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Cellcom's website www.cellcom.co.il
Forward Looking StatementStatements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in Mandalay Digital Group s filings on Forms 10-K and 10-Q with the Securities and Exchange Commission (SEC), press releases and other communications.