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“Facebook announced today that the company is launching Explore London 2012, a dedicated page for athletes to communicate with fans and provide their own personalized updates around the event, including medal wins and their own photographs as well as status updates. Alongside that, Facebook is adding other data to pad out the story: historical photographs and other information about notable events — part of an effort to be able to claim that 2012 will mark the first ‘Social Olympics.’”

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