Downy/Lenor - Re-awaken Freshness
比賽結束
eYeka Express

Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.

€ 2,500

比賽在2015年11月01日結束

插畫 - 創意寫作

Downy/Lenor, the premium fabric conditioner brand is coming out with a new product benefit that will appeal to women who like their clothes to smell good.

It’s called Motion or Touch-Activated Freshness. The way it works is very simple: when you use Downy/Lenor, micro bubbles of fragrance penetrate the fabric. When the fabric is touched or when the person moves, bubbles explode due to friction and liberate scent. How wonderful is this? Imagine the extra freshness liberated throughout the day just by moving and doing the normal things you do!

With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.