Murad Begins Major International Expansion with Acquisition of UK
Partner

September 10, 2014 05:25 PM Eastern Daylight Time

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Murad,
Inc. announced today that it has completed the acquisition of its
long-term distribution partner in the United Kingdom. The acquisition
provides Murad with an opportunity to directly manage its rapidly
growing business in prestige and professional channels in the UK and
gives this major player in premium skincare a strategic foothold for its
planned expansion of existing operations in Europe.

The acquisition coincides with the celebration of Murad’s 25th
anniversary this year and serves as a testament to the company’s success
and vision for accelerated expansion of its international distribution
footprint.

“When we began in 1989, our most intense efforts were focused on
opportunities to expand our sales close to home with North America as
the major market for high-performance skincare products. Twenty-five
years later, the entire world is eager to experience the results our
brand delivers,” said Richard Murad, Global General Manager of Murad,
Inc. “While we have a presence in more than 40 markets worldwide, with
the acquisition of a UK distributor as our European hub and the planned
acquisition of a Hong Kong distributor who can provide us with a robust
presence in Asia, we are making a major strategic investment that will
dramatically expand our ability to reach consumers who are eager to
transform their skin with Murad skincare.”

Murad will continue its on-going commitment to valued employees and all
60 employees currently working for the distributor will be joining the
Murad family as employees. “We are eager to work directly with each of
them and welcome them to our family,” said Richard Murad.

In addition to this acquisition, Murad will be increasing its overall
investment in the UK to fund strategic expansion in established prestige
channels, which include John Lewis, Debenhams, House of Fraser, Urban
Retreat at Harrods, murad.co.uk and select professional doors. In 2013
and 2014, Murad began rolling out its shop-within-a-shop model in the
UK. These Murad environments are the full expression of the Murad
concept, leveraging Murad’s doctor-brand heritage with a proven service
model that utilizes proprietary diagnostic software that emulates a
virtual consultation with its namesake doctor. With eight doors at
present, Murad is targeting an additional 10 locations by the close of
2015.

Murad was founded in 1989 by Dr. Howard Murad, a board-certified
dermatologist, trained pharmacist and Associate Professor at the UCLA
Geffen School of Medicine. Murad offers people a path to youthful, good
health through science-based, clinically proven skincare and healthcare
products that have been developed as part of Dr. Murad’s Inclusive
Health® system of care. With a full range of skin-condition-specific,
high-performance products for home and spa—backed by 19 unique patents
for advancing the science of skin health and a 30-year legacy of
research and clinical testing—millions of people look to Murad with
confidence for products, services and tools to help them look, live and
feel Better Every Day®.

Murad is used and recommended by over 30,000 professionals all across
the globe and is sold in more than 40 countries.