The Good this week comes to us via the Dirty South Wine blog. Hardy Wallace has a firm grasp on the needs of winos when it comes Christmas time. Screw all this noise about wine aerators, refrigerators and the newest must read book. What the wine drinking public really needs is this Indian War Club. Perfect for every occasion.

So, The Bad this week goes to all of the marketers in the wine industry who try to make sweeping generalizations about Millennials, generally without a good understanding of their target market, and who are neglecting their more stable markets in favor of courting 20 somethings. Sure, this is a huge generation that is just now coming of drinking age, but I think that marketing teams have to be careful with their approach to them, especially in the $20+ a bottle market.

I also want to award my second ever badge to Jennifer. Given the fact that Jennifer writes some of the ballsiest posts that I ever read, and that this one is a great example, I award her with the “Huevos” badge.

2 Comments Already!

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