Ahmedabad-based curated ecommerce marketplace for sweets, dry fruits and handicrafts, Salebhai.com, has raised Rs 10 crore in funding from Brand Capital, the company announced on Tuesday.

The investment is the second transaction by Brand Capital, which is the investment arm of the Times Group*, also the publisher of this newspaper, over the last couple of weeks. Last week, Brand Capital invested $1.5 million in peer-to-peer lending venture Faircent.com.

“We are extremely delighted to have secured such significant funding from Brand Capital. I’m confident that our partnership with this esteemed establishment will help us expand our footprint and acquire more customers in India and abroad,” said Singh, co-founder of Salebhai.

The startup claims to source its products from over 100 cities and 250 vendors across the country.

The round comes almost six months after the company raised funds from its own customers, including a number of high net-worth individuals, to fund its expansion. In February early this year, ET had reported that about 12 investors had pumped in between Rs 5 lakh and Rs 1 crore in the venture.