Italy Digital Advertising Spend in Media Industry

Online advertising spend by media brands in Italy stood at US$74 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.7%. This growth is expected to continue in 2016 with brands expected to spend US$82 million, representing an increase of 10.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by media brands to grow at a CAGR of 7.5% to reach US$109 million in 2020, accounting for 3.5% share of the market.

Reasons to BuyThis report answers the following key questions: - How is online advertising expected to grow over the next five years? - How much is being spent on online advertising by media brands? - How is online mobile advertising expected to grow over the next five years? - How is online marketing budget being allocated and utilized by media brands?

Report ScopeThis report provides detailed online advertising spend by media industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:Country Focus: ItalyMarket Focus: Online MarketingIndustry Focus: MediaData & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides: - Data covering future of online advertising spend and its share in total advertising. - Online advertising spend by media industry for a period of 10 years, from 2011 to 2020. - Data covering future of online mobile advertising spend and its share in online advertising - Online marketing budget allocation for 2016 and how it is expected to change over the next five years. - Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

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