Half is Plenty Bars — Product concept for The Grocer magazine

The Grocer magazine came to isobel creative and asked us to come up with a creative concept to combat guilty snacking, for a feature of theirs.

We created Half is Plenty Half Bars. The usual chocolate bar everybody loves, cut straight down the middle. You still pay for the full thing, but half of the money goes to someone less fortunate, someone who probably couldn’t afford a chocolate bar themselves.