Staff have been taught how to create an environment where ‘mothers can feed their baby without being judged’; and do things like help carry equipment and find private and comfortable seating.

Rhys Iley, vice president of operations for Starbucks EMEA, said: ‘We want all our customers to have a good experience and we recognise that parents out on their own with very young children, sometimes for the first time, appreciate some support.

Dr Sarah McMullen, head of research and quality at NCT, said: ‘We know from our members, that many struggle with unwanted attention and comments on their feeding method whether it’s by breast, bottle or in a high chair, when out and about with their baby or child.

‘It’s important parents feel reassured they have the support of staff and won’t be judged.’