Hello Everyone! Sorry things have been on the quieter side around here lately, but to make up for it I'm sharing a new project :D A few months ago I talked about a sweet lady that lived in Big Bear and was starting a side business of her homemade organic soaps. Fast forward a few months later, and we land on an identity that is down to earth, raw, and with a hint of generosity reflecting her and her business to a tee.

When I first began this project, the main focus was on the identity and a few print materials, but I saw this brief to be a great piece of work to have in my show and tell, so I took it a little bit further and designed a few layouts for the web realm. Why not? My client will eventually need a site, and lucky for her I already came up with a few ideas for future reference... Either way, it was fun designing it! No harm done :)

When we started planning out the printed material/packaging we had to come up with something that was cost effective; this was a biggie. Seeing as this was a new business and we wanted to keep that homemade feel in the branding throughout everything, we went back to my renowned mantra 'less is more'. That being said, I came up with combining the business card and packaging into one. Say what?! A bit of twine, brown kraft paper, and rubber stamps can take you a long way! We managed to save quite a few pennies from printing costs and still obtain the small printed marketing pieces that takes one's business a step further from the rest. Cheers to that!

Hello! I’m Sandra, Creative Director of InBetween, an independent design studio. In this corner I will share with you the journey of a girl with dreams and ideas as big and boundless as her hair. Along the way, expect delicious design goodies and plenty of inspiration for anyone who loves a bit of creativity with their morning coffee.