Hollywood Monster’s managing director and proud Bluenose, Tim Andrews, commented: “We are particularly excited to be involved for a fourth year during what is set to be an exciting time for ladies football in general with the introduction of more teams to the FA WSL.

“Of course, we are also delighted that Blues Ladies will be playing in the backyard of many Birmingham City fans at Solihull Moors.”

Blues’ head of commercial, Ian Dutton, added: “We are very proud to continue the association with Birmingham- based firm Hollywood Monster for a fourth consecutive season with the ladies - but over 20 years with the football club since their business started.

“Tim Andrews and his team are more than just a name on the shirt, they are true supporters and have only the club’s interests at heart.

“The main objective for Hollywood Monster and the club this season will to maximise attendance for the ladies and to use the club, the city and the St. Andrew's faithful to leverage their support.

“On behalf of the club, I’d like to thank Hollywood Monster for their ongoing and priceless support. “