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Jared spotted this dubious deal at his local Walmart. You can get a bottle of Old Spice high endurance body wash for $2.97, or the two-pack for $6.47. There should be a bulk discount, right? Nope, you’ll actually pay $.53 more if you buy the bundle instead of the two individually. Hey, that plastic wrap is really, um, convenient, and there’s a convenience premium. Yeah, that’s the ticket.

But looking closely at the rollback sign, you can see that the individual ones were once $3.50. So the singles are on sale, but the doubles are not. Which is why it always pays to check your unit pricing, because there are a number of occasions where “bulker” won’t always be better.

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