Engaging New Genres, Media, and Audiences

This book offers students, academics and professional researchers a broad survey of ways to popularize research. Although each chapter discusses unique experiences, each follows a standard format, touching upon common elements: outlining what the research popularized was about, why the decision to popularize it was made, why certain media and genres were employed, what lessons researchers learned in the process, and how audiences responded. Throughout the book, readers are directed to the book’s accompanying website, an excellent resource for highlighting how examples in the book come to life, what they sound like, and what they look like. Written in a clear and accessible style, this volume avoids specialized terminology and instead employs basic language that any student, academic, and professional across the social sciences and humanities will understand.