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... I ... I ... welcome back to Digits I'm Simon Constable the wine spectator ... magazine is now with its wine ratings on ... our planet will update again on Matthew's an executive at all the ones that that is no set now thank you for being so ... so you worry that ... the one when it bought out and now it's all ... even better than it was what change when did you upgraded ... to let me give you the holes ... we started two years ago with the free app called in to chart plus ... five hundred thousand pounds most successful at every one in the one to ... then we decided at a recall ... when rates ... so we raised one earnings plus ... same free content ... updated better ... plus for tuning in on a month taxes toward two hundred and seventy five thousand ... one leading the advance ... the latest update and some humans new features and a lot of new cost us was the week the people ... and I'm one of the things that I was caught my eye was that the vintage charts is fifty five of the world reads one regions what what does lead to an article about one another ... I know people want a taste of ... the religious aam and ... what is this help help me with ... well if you're looking for one last thing you have a choice between a quarter of two thousand to ... four to two thousand five ... you can check out our chart and realize that five is a much better vantage ... so ... if it's the same price ... we're improving Iraq's ... comments free ... if you really wanna go down to the specific this morning versus the point ... that no one reads plus part ... to allow you to ... check after reading the individual ... number to the types of become my I'm a huge ... huge business in Newquay taken this with the premium model which is is it's free and then you can upgrade ... do you see a lot of people going with with the upgrade was is it a much more stops us ... well it is a small subset ... but it is an extremely loyal steps that are ... green you will bring ... isn't over ninety percent ... so the people that actually pay for and trying ... to find that it's very useful and worthwhile ... to say you don't need to spend more money marketing and time after time it could ... cost some ... tumbled we were talking of open only about ... what you would do this full full full dearest well because that's um I could participate in the key thing the thing that's gonna come out on in August it would be once said about men it's not really our expertise that we do have the whisky magazine and cigar magazine they're about to come out with around apps and there's plenty of why not keep us busy for rating twenty thousand once the ... fossil of a want ad Dot's TDC this is in some way a loss leader to typically described magazine in its beautiful it is a beautiful artful my triple C magazine is the isthe Polly that was it continue being kept its time and that we follow the law Street Journal model where the consumer pays for the information so whether it's the website ... the app for the magazine's circulation is a profit center for us ... and import ... so each each one of those things into including the app ... to keeping people of bomb aam ... to use to getting forty stuff I really really hate all those magazines given away ... I will what you'd like to see changes in the way the apps that in the fall of films that come along way ... in a relatively short time what was on the shortcomings ... well I think that people will pay for information is useful and provides real tight and so ... far hath ... he were alive The and to ... avoid spending fifty dollars on a lousy wine ... or helping them find a great value for twenty dollars ... so I think that is where the guy he lines for the consumer ... does this is a Sunline map for like people wanting one stores because he nothing really much of that to to some long winded two thousand to two putt for dough ... and if he didn't know under the sun pricey Don't within a few of them to think in in the wind still offer it has been in is a bit like oh my goodness aam this ... is can a callous that needs to calm ... tell anyone what made an effect well I think it does give the consumer a weapon ... and and and and help ... put in the other hand a good one store I think welcomes it because they want some good points too and they can point to the ones they have on the shopping center ... check this out ... ninety points once know what to do with the fam want ... me to get rid of the ... discount discount to the key to the body when you read it it's going to I'm thinking about ... write stuff thank you Brian much Tom Matthews