Free Fire has become a massive hit on a global scale with more than 450 million registered users and over 50 million peak daily users as of May 2019. According to the reports of Sensor Tower, Free Fire was third most downloaded and played game worldwide in Q2 2019 on both the Apple iOS App Store and Google Play Store. With the focus being exclusively on accessibility and ease-of-play, it is the only global battle royale game developed exclusively for mobile gamers that can be enjoyed on almost any Smartphone.

The main reason behind the high fledged success of Free Fire in the fastest growing global markets as, Southeast Asia, India, and Latin America is because of its creation which was done exclusively for mobile platform, unlike its counterparts PUBG and Fortnite. The team at Free Fire cleverly understood the increasing preference of mobile gaming, and as a result graced the market with optimized mobile game, which can be played solely on mobile phones, of all generations, only and not on any other platform. The makers of the game believe that strong focus on mobile is paying off, especially when it comes to emerging markets. The game runs smoothly on almost any mobile device that has 1GB RAM, beating its competitors PUBG Mobile and Fortnite, which require 2 and 3GB, respectively. It’s lightweight too in comparison to PUBG Mobile and Fortnite as it require only 1 GB storage space as opposed to 1.5 GB for PUBG Mobile and 2GB for Fortnite. This locks in a number of potential players