Mount Sinai Health Partners

Like so many organizations we team up with, Mount Sinai Health Partners' (MSHP) old website was underwhelming. They deserved better, and we were honored to create their new digital headquarters.

A healthy web presence

Our discovery interviews demonstrated that the organization’s old website left members uninspired. They wanted a more intuitively navigable website with amplified aesthetics and an immersive members-only portal.

We started with “more intuitively navigable website,” mapping out straightforward page layouts that spoke directly to the site’s target audiences and provided actionable information.

For “amplified aesthetics,” we designed a site from scratch that took the Mount Sinai brand new places. Additionally, we used emotionally resonant photography and branded graphics to formulate a style MSHP could call its own.

Last, we built out the “immersive members-only portal” that featured secure information related to events, fee schedules, training sessions and more. We also created a function through which members could easily pay their annual dues. Before going live, we seamlessly migrated thousands of users into our back-end database, ensuring existing members wouldn’t miss a beat.

A healthy web presence

Our discovery interviews demonstrated that the organization’s old website left members uninspired. They wanted a more intuitively navigable website with amplified aesthetics and an immersive members-only portal.

We started with “more intuitively navigable website,” mapping out straightforward page layouts that spoke directly to the site’s target audiences and provided actionable information.

For “amplified aesthetics,” we designed a site from scratch that took the Mount Sinai brand new places. Additionally, we used emotionally resonant photography and branded graphics to formulate a style MSHP could call its own.

Last, we built out the “immersive members-only portal” that featured secure information related to events, fee schedules, training sessions and more. We also created a function through which members could easily pay their annual dues. Before going live, we seamlessly migrated thousands of users into our back-end database, ensuring existing members wouldn’t miss a beat.