The hangover after the binge shopping: ‘We buy things we do not need and the euphoria is of short duration’

9 May 2017

3 min read

A new study commissioned by Greenpeace shows that about half of Europeans and a majority of the prosperous Asians are more fashion items purchases than he or she is required or used. Long-term, they are also anything but happy.

Research agencies Nuggets, TNS and SWG did research on the buying habits of Europeans and Asians in emerging regions. What turns out? A very large portion will buy a lot more clothes, shoes, handbags and accessories than necessary. That’s probably not a big surprise, because who has never been a bargain committed? Shopping is also in our society, not only in the nutigge, but also on the pleasant linked. A day of shopping is considered recreation.

Two-thirds of the inhabitants of Hong Kong said more clothing than was necessary. The same was true for 60 percent of the Chinese, and about half of the Europeans who were surveyed.

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People are not happier shopping

‘People are not happier of shopping, because the euphoria about the purchased item is usually temporary’, says Greenpeace. Almost half of the buyers indicates that the excitement about the new purchase all within a day is gone. “They realize usually that they have too many clothes.”

The environmental organization says that over-consumption of fashion, is deeply rooted in our everyday culture, both in Europe and in emerging economies such as China.”

Of the surveyed Chinese gave 40 percent even at “excessive” and “compulsive” shopping, namely one or more times per week. Young women with a high income are the most sensitive to. The average consumer buys according to the survey, about one or two times per month clothing.

Social media

According to Greenpeace, is the buying behavior influenced by the social environment of people and their media use. Social media such as Instagram, Pinterest, Facebook or WeChat would be in China, the buying mood boost.

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According to Greenpeace, is the buying behavior influenced by the social environment of people and their media use.

Greenpeace launched in 2011, the Detox my Fashion Campaign aimed at a cleaner textile industry. Almost eighty clothing brands and suppliers have since promised their chain to clean by harmful chemicals to ward off from the production process.

For a healthy planet, there must be, however, more has to be done, says Greenpeace. “We need to review the way we consume, change and do something about our non-sustainable lifestyle. We would be lucky not to in shopping malls and online stores should search, but in other places.’

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Fashion always has a price, and in the 21st century is that paid by millions of exploited textile workers

“Fashion always has a price, and in the 21st century is that paid by millions of exploited textile workers, especially in Asia, and by the planet’, says the environmental organization in the report. “The industry continues to grow and is a major global waterverbruiker and polluter.’

For the production of, for example, cotton, viscose, polyester and other synthetic materials, water, oil, coal, cotton and wood uses. The textile industry polluted the waterways, according to Greenpeace, with approximately 3500 chemicals.

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