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Being regularly found by your target audience is one of the most widespread challenges small businesses face. A diverse marketing strategy is certainly key to getting noticed in a crowded marketplace, but oftentimes, the costs of traditional marketing channels outweigh the benefits.

Why use Facebook marketing for lead generation?

One of the best characteristics of social media marketing is its ability to reach an expansive audience while keeping expenses relatively
low. On Facebook, you can dictate how much you want to spend on any particular campaign, and this gives you the flexibility to spend within your budget. Being active with your page can also help your business get discovered in a variety of ways that are free of charge:

1. Customer reviews: Word-of-mouth is still the number one sales generator. An engaged fan base will organically write online reviews and post about their experiences with your business, but be sure to keep them happy. You wouldn’t want your page to be populated by negative reviews.

2. Visibility through connections: Social media marketing is all about making connections. When users like, comment or share posts, their friends and acquaintances see them in their news feeds, expanding the potential reach of your company. It’s essential that you understand your customers’ interests and needs to approach them where they are and create content they want to engage with.

3. Ranking in search engines: A lot of your page traffic comes from outside of Facebook. Most of the time, your social media campaigns show up right under your official website in search results, which gives you more brand name recognition and user interaction. If your page has a large number of fans who post about you regularly, your search ranking will grow.

For these user-generated interactions to occur consistently, you have to actively connect with people. Thankfully, Facebook has a number of tools that can help you find the users who are more inclined to follow you based on their profiles, interests and current online activities.

About the Author

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provide... More