Facebook Marketing Guide Archive

The Power Formula for LinkedIn Success (Second Edition – Entirely Revised): Kick-start Your Business, Brand, and Job Search 2nd Edition of the world’s most popular LinkedIn book Completely updated, expanded, and supplemented with 10 valuable new resources Tens of thousands have used Wayne Breitbarth’s LinkedIn secrets to harness the power of LinkedIn. They’ve learned how to find (and be found by) the right people. This …

Measuring the Networked Nonprofit: Using Data to Change the World The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include …

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and …

Socialnomics: How Social Media Transforms the Way We Live and Do Business The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media …

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and …

The 22 Immutable Laws of Branding This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing …

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of …

Facebook Marketing All-in-One For Dummies Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also …