Smartphone Application Development Can Be a Breeze

Mobile application development pioneer, Cascada Mobile, today announced iPhone and Android support for its popular Breeze mobile development platform, adding to its existing support for BlackBerry and Nokia smartphones. Now developers and publishers can use the Breeze Platform to easily create and distribute rich mobile applications that work on billions of mobile phones around the world, including iPhones and Android handsets, without having to rewrite their apps for each individual platform.

Using Cascada Mobile’s Breeze Platform, even the most novice web programmers and content publishers can write innovative rich mobile applications that can be installed on phones and sold in app stores. The Breeze Platform eliminates the enormous cost and complexities of writing mobile applications for thousands of different handset models and provides developers a one-stop shop for distribution across hundreds of wireless operators worldwide.

The combination of smartphones and useful and entertaining mobile applications has sparked a technology revolution, changing the way that consumers interact with and use their mobile phones. Downloads from all app stores will reach 6.67 billion applications by 2014, up from two billion this year, according to market research firm Frost & Sullivan. As of August this year the Apple App Store boasted more than one billion downloads with 65,000 mobile apps available. Most smartphone users (62 percent) download one to five applications per month, and the share of iPhone users in the same category is even higher, at 82 percent, according to Goldman Sachs.

In parallel, analysts are predicting aggressive growth of the smartphone market, despite the handsets’ typically higher price tags. Juniper Research forecasts that by 2013 the smartphone sector will account for 23 percent of all new handsets sold each year. According to research from Gartner, 40 million smartphones were sold worldwide in the second quarter of 2009, a 27 percent gain from the same period last year. Research from In-Stat forecasts more than 100 million app store compatible mobile phones from multiple manufacturers will be shipping within five years.

“There is certainly a boom in mobile apps, and the Breeze Platform lets developers and content publishers easily break into the smartphone mobile application arena with little to no risk,” said Alan Lysne, Cascada Mobile CEO. “With Breeze, developers can create mobile apps that will work on iPhones, Android devices, BlackBerry smartphones, as well as Java-based feature phones, without rewriting for each platform, so their development efforts don’t have to be locked to a single specific device. This multi-device approach is as close to ‘write once’ as you can get in the mobile space, letting developers and content publishers appeal to the broadest set of potential customers while giving their current and future users the freedom to migrate applications as they buy new devices.”

Breeze takes code written in HTML, JavaScript and Cascading Style Sheets and automatically converts it into installed apps on each device. Breeze created applications can run on hundreds of different mobile phone types without the need to create multiple device-specific custom builds. Developers receive a simple line of HTML code they can put on their websites, blogs or social network pages so users can download Breeze-built mobile applications simply by entering their mobile phone number.

About Cascada Mobile: Cascada Mobile has successfully brought smartphone application development within reach of the average web developer. Cascada Mobile offers developers and publishers the easiest method for creating and distributing rich mobile applications that work on billions of mobile phones around the world, across all the major platforms, from the most complex smartphones to the most basic feature phones – all with one single tool and codebase. Using Cascada Mobile’s Breeze Platform, even the most novice web programmers and content publishers can write innovative mobile applications that can be installed on phones and sold in app stores. Founded in 2005, Cascada Mobile is headquartered in Toronto, Ontario. For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.