Manavjeet Singh, founder and CEO, bestdealfinance.com, has confirmed the news to Brand Equity. Singh and his team met over 18 big and boutique agencies over the last two months. “We wanted to associate with specialised agencies and most importantly young teams who understand the start up culture,” said Singh.

The brand has appointed Idealake to manage its website (UI, UX) and brand strategy. The agency recently hired Rediffusion Y&R, Mumbai’s ex-creative head - digital and design Prabhakar Jampa. The account will be handled by Jampa and team.

SMG Convonix, the digital marketing arm of the Starcom Mediavest Group, will handle the brand’s search engine optimization (SEO). Zeist Interactive, that claims to be the only independent agency that can give out ‘SDD: same day delivery’ ideas, impressed Singh and his team. The agency will manage its creative business for now.

“We are expected to roll out our rebranded website, post Diwali. We are keeping our conversations open with other agencies to release a TVC and a few other ATL activities later next year. Hopefully, by April 2016 we should come all out with our first integrated campaign,” added Singh.