5 Web Design Blunders that can Cost You Website’s Traffic

You can easily find tons of websites over the web. Every business owner is making a shift towards the virtual world, getting their website designed by experienced or newbie designing professionals depending upon the budget they have fixed for this investment. There are even some business owners who prefer to use DIY tools like WordPress to create their website, especially the businesses that are at starting edge. Be it any approach you make to reach your prospective customers, it is important that you proceed wisely keeping an account of mistakes that one must not make in designing their website. Even missing a minute detail could cost your brand’s image.

If you have already launched your website, you can still work on improvements. For that, you should, at least, be aware of the most common mistakes that affect your business negatively. Remember – creativity in a website holds great significance but not at the cost of usability and practicality. Here’s providing you a list of all such mistakes so that you won’t be wasting much time in crawling numerous websites and fix up the serious issues at the earliest.

1) An Inappropriately Positioned Search Box

The web is like a treasure trove of information. Whether yours is a large corporate website of just a blog, a search box is a vital ingredient. Obviously, you can’t display all your products or services on a single. You should ease customer’s way for finding what he want by incorporating a search box. It won’t be time-consuming and there is a possibility that visitor gets the desired thing.

Hence, enable your visitors to be a bit more efficient in searching their stuff through an effective and well-deployed search box on your website.

2) Low on Readability and Decipherability

It is an imperative section of your web design. It is true that a design with the good interface can grab the visitor’s attention at first glance but engagement relies on the information that a visitor can grasp from your website. Don’t use bizarre font size and styles like some websites that end up making reading text a pain.

Experiment with the variety of colour schemes to identify the best one in terms of readability. Make sure you have chosen a font that allows reading easily through the web.

3) Messy Layout of Content

A website’s content stands responsible for driving traffic. So, be attentive towards the structure of content as it could either make way towards success or failure. To let users read the absolutely necessary information, it is very important to highlight the critical information and points of interest on your web page. Don’t ever neglect the use of keywords, headings, sub-headings, bullets, numberings, paragraph etc to make your content clearer, concise and eye-catchy.

Address each web page with an appropriate page title so that visitors know where exactly they are. It is often observed that some designers forget to name the web page.

The worst case scenario arises when you put inaccessible, inaccurate, or completely out-of-date content on your web page. The content must have relevancy with the website’s theme. If there is any page not constructed yet, why hesitate to put that up? Keep your visitors informed. As far as structure is concerned, you can use HTML and CSS for designing a proper layout. And, keep updating your content. This will make an impressive stance over visitors that you are striving to provide them with the best.

If the navigation in your website is not seamless, you are likely to lose a good amount of potential customers. Make it easy for visitors to find their way. It is quite imperative to understand that an intuitive and consistent navigation can do wonders for your website. All you need to do is pick up the newest technology of web development to power your website with properly aligned navigation.

If you are making use of text, make sure it is concise. If you are using any hyperlinks, they should have distinguished appearance (you can try highlighting them with a different font colour). A strict no-no to dead links would surely enhance user experience. Don’t ever provide a link on the homepage that brings the visitor back to the homepage, this could be really destructive.

Make the navigation flawless with textual descriptions. Be sure it goes in tandem with the overall theme of the website.

Keep it noted that if the users won’t be able to find what they find in the maximum of 3 clicks, they are likely to quit your website.

5) Using Complicated Registration Forms

Asking out visitor information is tricky. How much information is requisite from an individual? Making visitors fill in a zillion of unnecessary details to process registration is the tantrum of the bygone era. There are still some websites that have mandatory sections for seeking information and above that they ask for validation, which frustrates customers and they simply quit. Keep in mind that visitors are stumbling on your website for acquiring information, they don’t expect the same from another way round.

Make registration forms simple to make information sharing a painless experience for the visitors. Take reference from some good sites and be a bit smarter to take out information from visitors.

This is just a snapshot, there are more factors in the row that we will be discussing in the next post listed with five more critical aspects of the website, where mistakes have simply no room. Till then, check out the discussed aspects on your website and adopt the way towards betterment effectively.

5 Web Design Blunders that can Cost You Website’s Traffic

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By Kristy Bernales

Kristy Bernales is a Sr. Designer with WDX – a High End Custom Web Design Melbourne Studio. She writes blogs on designing and its relevant aspects to educate fellow designers about the do’s and don’ts for a better workflow. Follow her on twitter @kristybernales and stay in touch.