When it comes to marketing your business, there seem to be a number of common marketing strategies that are guaranteed to help your business succeed: TV advertising statistics, for example, show that TV commercial advertising is the most common way in which Americans learn about new products and brands. Similarly, it is reported that commuters over the age of 18 spend an average of 18.5 hours in their car per week, and that two-thirds of Americans make shopping decisions in the car, making billboards an effective advertising choice. Finally, with 72% of all internet users now active on social media and over 100 billion search engine inquiries conducted internationally each month, online marketing seems like a clear marketing choice. However, with so many benefits to each advertising option, how