They have the PDP Battlefield 4 controller, for $15. But it's in store only, and most stores seem to be sold out.
The PowerA Fus1on Tournament is available for $20. Stock seems pretty limited on that one also.
The PDP Afterglow is $30 and in stock.

I personally don't deal with 3rd party controllers.
Retail 360 controllers are expensive cause their 1st party and are still being made.

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I am a big MadCatz fan myself over the 1st party. I think it was because they made the best Streetfighter Controllers for the older console. I have a Detroit Lions MadCatz wired Xbox 360 controller and it feels great.

I can hit combos that I couldn't hit on a 3rd party controller with ease. You know they also sell mini controllers that are 3rd party for the Xbox 360 so children with smaller hands can play. There is a place for 3rd party controllers

They have the PDP Battlefield 4 controller, for $15. But it's in store only, and most stores seem to be sold out.
The PowerA Fus1on Tournament is available for $20. Stock seems pretty limited on that one also.
The PDP Afterglow is $30 and in stock.

Target also has several around $30, including the Hori Gem Pad Ex.

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Well sadly, Target and Best Buy don't have it around here. I know some city have but it too far to drive.