Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance (Dominate Web Media), Ralph Burns (Tier 11), and Molly Pittman (DigitalStrategyBootCamps.com). The trio shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Dominate Web Media, Tier 11, and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN:

What rap music and marketing have in common and how you can use this strategy to grow your audience size.

One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.

How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).

The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

IN THIS EPISODE YOU’LL LEARN:

The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).

The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).

How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.

Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

IN THIS EPISODE YOU’LL LEARN:

How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business).

What to pair your ad’s hook with to reach “advertising nirvana” and generate a high return.

Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.

How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

IN THIS EPISODE YOU’LL LEARN:

How the four questions will positively change the dynamic of your relationship with your leads and subscribers and allow you to communicate the value of your product or service to your prospects.

The five-word phrase that will grab your audience’s attention and articulate why a lead should pay attention to you (« Hint: This answers the #1 question).

The big mistake companies make that will cause a customer to mistrust you and how you can fix it.

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

IN THIS EPISODE YOU’LL LEARN:

How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).

The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.

How to avoid and what to do about the Facebook analytics “wild goose chases” that suck up your time and other resources.