Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital analysts, marketers, developers and data technologists. Partners, customers and Tealium experts will be hosting a series of intimate roundtable discussions at Digital Velocity New York City April 4-5, 2018 on topics around transforming customer experiences, the power of data and so much more.

Tealium is excited to have Joe Christopher, VP of Analytics at Blast Analytics & Marketing, host a roundtableon ‘Gettin’ Groovy With GDPR’.

What is GDPR and Why Should I Care?

TheGeneral Data Protection Regulation (GDPR) is a European Union (EU) data privacy regulation that puts the EU customer/individual in control and it goes into full effect on May 25, 2018. The purpose is to consolidate privacy regulations across the EU. Even though this is regulated by the EU, it impacts businesses from the US, and other locations, that are doing business with EU citizens.

GDPR is not specific to Digital Analytics data and all data from your organization is subject to it.

The May 25, 2018 deadline is quickly approaching and will be here before we know it. If your organization isn’t prepared, you are not alone.

GDPR is an Opportunity for Your Brand to Stand Out

Turn this potential business threat with GDPR into an opportunity for your organization to build brand affinity. The sooner you are GDPR compliant, the more likely you will be seen as a leader that cares about your customers and you’ll gain a competitive advantage.

Bottom line: GDPR is happening, and your organization must take action to be ahead of this and provide the data privacy controls that your consumers are asking for. Learn how to become complianthere.

Get groovy with GDPR (and compliant!) and join this roundtable discussion to see how other brands like yours are preparing. We’ll also discuss how you can turn GDPR from a threat into an opportunity that will make your brand stand out.

Digital Velocity New York City, April 4-5th, will be one of the most talked about digital conferences of the year, and you don’t want to miss the roundtables.

Elise Hicks is a marketing events professional at Tealium. She has mastered the art of developing and managing a broad spectrum of internal events, co-sponsored/partner initiatives and strategic programs that increase brand awareness, strengthen customer loyalty and drive more powerful business results. When not dazzling the world with her strong event skills she can be found designing creative fashion wear - making people sparkle one new piece at a time.

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