Public Relations and Corporate Communications

Pay Attention Please ! The course location "Jalan Conlay Kuala Lumpur" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date.

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

The tools and techniques required to manage reputation in a complex media environment

How to manage knowledge within the business for effective media management

How to shape external perceptions of your organisation by first class corporate internal communications

How to develop a strategic approach and a clear plan of action

Objectives

To set Corporate Affairs in strategic anticipatory and effective context

To develop an understanding of stakeholder programmes for regular, focused communication

Examine the development of Corporate Affairs tools

Understanding the development of strategy/plans/tactics and co-ordinating these