Alliston, Ontario

A brilliant #quote from the #classic How to Win Friends and Influence People. Dale Carnegie consistently argued that the deepest urge in the human hierarchy of needs is the desire to be important. When we tirelessly serve others we place importance on them; we meet this fundamental need that is true for every person. #Influence always begins with honour.

"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it." - Dale Carnegie