VOILÀ Hotel Rewards Lands Partnership with Brazil’s Azul Airlines

March 25, 2015

Members Can Redeem VOILÀ Points for TudoAzul Points

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, today announced a partnership with Brazilian airline Azul (www.voeazul.com.br/en/home) which gives members the opportunity to transform their points into airline miles toward complimentary flights.

Azul is the largest airline in Brazil, by cities served, and has been recognized as having one of Latin America’s best customer satisfaction levels and on-time performances. Their comprehensive route network connects to more than 100 cities in Brazil in addition to offering non-stop service to the United States. Azul is known for flying modern jets with extensive legroom, individual entertainment screens with free Live-TV, a dozen complimentary snacks and offering free bus service to key airports.

“We are proud and excited to partner with VOILÀ Hotel Rewards. We believe in the vision of the VOILÀ program and look forward to giving their members the opportunity to have the Azul Experience,” said Alex Malfitani, Azul Airlines. “Brazil is one of the most vibrant and welcoming countries in Latin America. We are excited to expand our global reach to an entirely new audience and cement our reputation as one of Brazil’s top airlines.”

Converting VOILÀ points into TudoAzul points is easy. Members can simply exchange the VOILÀ points they earn during hotel stays for TudoAzul points, redeemable for free flights anywhere the airline flies. The new partnership between VOILÀ and Azul means members will receive one TudoAzul point for every seven VOILÀ points they redeem.

To celebrate the partnership launch, VOILÀ is promoting a Tier Match campaign: Every TudoAzul member who joins VOILÀ will be upgraded to the corresponding TudoAzul tier level in the VOILÀ Hotel Rewards program. Additionally, Azul Airlines is providing a 1,000 TudoAzul point bonus to all VOILÀ members who join TudoAzul during 2015.

“VOILÀ continues its expansion into some of the most desirable destinations around the world – and in Brazil,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “The signing of the Azul Airlines partnership underlines our commitment to grow the number of reward options our members can enjoy. We believe that giving members a wide variety of opportunities for point redemption contributes to the program’s overall success and is part of what makes VOILÀ the world’s number one loyalty program for independent hotels.”

In addition to TudoAzul points, VOILÀ members can also redeem their VOILÀ points for several other types of rewards including Award Nights at participating hotels, online retail purchases, stored value credit cards, entertainment and charitable donations.

Joining VOILÀ is free. Learn more at www.vhr.com.

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About Azul

Azul, the largest airline in Brazil by number of cities served, offers more than 900 daily flights to 105 destinations. With a fleet of 153 aircraft and more than 10,000 crewmembers, the company currently has a 32% share of departures of the Brazilian aviation market. Among other awards, Azul was the most punctual airline in 2014, named best low cost carrier in South America for the fourth consecutive time by Skytrax and best low cost carrier in the world by CAPA in 2012. The airline also had best on-time performance in Brazil in 2014 and was recognized by FlightStats as having the best on-time performance in South America in 2012. For more information, visit www.flyazul.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.