Factsheet

Sensitive Choice - creating a healthy home

Asthma and allergy friendly products

Our Sensitive Choice® program aims to help Australians with asthma and allergies make better lifestyle choices.

We developed the Sensitive Choice program as a way of identifying products that may help people with asthma and allergies breathe a little easier and reduce allergic reactions.

The program is of particular value to the millions of Australians and New Zealanders with asthma and the one in three of us who have allergies.

To help you identify these asthma and allergy-aware products, community-conscious companies use the Sensitive Choice symbol on their packaging. You’ll find that reassuring blue butterfly on hundreds of products – from bedding to building materials, from cleaning agents to carpets, from air purifiers and vacuum cleaners to the very paint you put on your walls.

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Consumers

The Asthma Experts monthly eNews is to help people with asthma, their families and carers to stay up to date with latest asthma news, research and resources from Australia and around the world.

Health professionals

Join our thriving asthma community of primary carers and specialists working together to improve the lives of people with asthma. The Asthma Experts eNews is circulated monthly and includes all the latest news, views and research from the asthma world.