Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

The amendments to the Tobacco Act in 2016 and ongoing increases in taxation reduced volume sales of tobacco products in Finland. Key regulatory changes that affected sales included the display ban (2012), restriction on smoking in public spaces (several additions throughout the review period) and online sales ban (in effect from May 2017).

Since marketing tobacco products is banned, manufacturers are investigating other sales opportunities. These are frequently linked to pricing or small innovations in existing products.

Small, local brands discontinued as manufacturers focus on their best-selling brands

Since the display ban in 2012, the number of tobacco products declined every year (apart from vapour products and some cigarillo categories). Small brands are not viable for retailers to sell because they take the same shelf space as other brands and the display ban means that consumers are likely to choose the best-known brands.

The online ban of tobacco products that came into effect in 2017 had strong implications for premium cigar and vapour product sales. These products became available only in store-based retailing, limiting availability.

Tobacco consumption will continue decreasing, but use of smokeless products is expected to grow

Limitations to smoking in public places, lower availability, higher pricing and negative attitudes are key reasons why smoking prevalence will decrease steadily in the forecast period. However, it is likely that consumption of smokeless products will increase.

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