ArcSoft, Inc., a leading provider of innovative digital imaging technologies and multimedia solutions, is unveiling its new embedded technologies for digital cameras at this year’s PMA in Las Vegas.

ArcSoft's Embedded Technologies for Digital Cameras enable the user to enjoy the best and easiest photo editing capture and enhancement directly on their digital cameras. New solution includes: ArcSoft Face Recognition and ArcSoft Face Beautifier v1.5.

Face Recognition works to easily register and identify faces in a photo for photo management purpose and security logon. Face Beautifier works to clear out facial imperfections such as spots, blemishes and other artifacts on the skin, and helps to reduce wrinkles and large pores while preserving distinct facial traits.

"ArcSoft has been at the forefront of embedded digital imaging technologies," said Frank Feng, ArcSoft’s VP of Digital Multimedia Services and Solution group. "With the new technologies, Face Recognition and Face Beautifier, user are able to enjoy the benefits of post-processing and easy photo organizing right on their digital cameras."

Main features of Face Recognition:

Help with better 3A (Auto Enhance, Auto White Balance, Auto Brightness and Contrast) for specific people when shooting videos and photos

Automatic organizing of videos and photos with different and specific people

Provide users with a more secured way for logging onto their computers

Main features of Face Beautifier v1.5:

Significant enhanced performance from the previous version

Automatically smoothen and clears skin by reducing spots, blemishes and other artifacts, also reducing wrinkles and large pores

Effectively preserves the details and textures of the face such as hair, eyes, eye brows, nose, mouth, teeth and others

Stop by and experience these technologies March 3-5, 2009 at the PMA International Convention and Trade Show 2009, at the Las Vegas Convention Center, South Hall 1, booth 113 and 113a. For more information on the PMA visit http://www.pmai.org

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.