Friday, May 29, 2015

By now from my recent posts you can probably tell that the weather has been a bit problematic in capturing this month's billboards around the streets of L.A., but despite the 'May grey' here's a selection of drinks, technology and more lifestyle outdoor ads that caught my attention.

Drinks billboards

First up is this ingenious ad idea for Corona's new can format, which has been washed shore like message in a bottle. With the headline saying can and the main visual saying bottle this billboard makes you look twice to work it all out. Very clever.

Another very arresting beer billboard this month was this bold eagle creative for Tecate, which almost feels like it's staring straight at you and daring you to drink it.

California brewery Firestone Walker continues to advertise its 805 ale with these black and white billboards, and this month I even saw a display in my local Pavilions supermarket for the beer.
In the world of spirits, Johnny Walker Black Label scotch whisky was tying in with the new Entourage movie with this cool sprawling L.A. nightscape in a bottle creative.

And Grey Goose Vodka returned to the skies of Los Angeles this month with a new wave of their 'Fly Beyond' ad campaign.

It's still my favourite vodka brand (and as a bonus it's from France and not Russia), so feel free to send a case my way whenever you want.

Meanwhile in the world of tequila, Avion was making some mighty big claims, that it's been voted the world's best tasting tequila (although that was back at the 2012 San Francisco World Spirits Competition and a lot can happen in that time).

Actress Jessica Alba was back in the skies this month for premium coconut water brand, Zico, and at least the beverage is trying to do something different compared to its relaunch, with its 'flourish from the inside out' approach.

And this cheeky Juice brand made me smile with its 'once you go black' creative for its Charcoal Lemonade, which does not sound appealing in the least to me.

Technology and telecommunications billboards

In the world of smartphones BlackBerry is swiftly being left behind in terms of technology, but good design never goes out of fashion, especially when it's a special edition designed by Porsche.

This month another fresh wave of creatives took to the skies for Apple's inspirationalShot on iPhone 6 outdoor ad campaign, this boat in a desert creative is one of my favourite new ones, so be sure to check them all out.

After the success of the pricey Surface Pro 3 business-friendly tablet, Microsoft have scaled down the product to a more affordable price, but retained the key features and is smaller, lighter and thinner for better portability.

And this 'friend selfie' wall mural for T-Mobile has been along Melrose Avenue for a little while not, but it's the first time I've passed by without any cars parked in front spoiling the view. The hot pink design really makes it stand out and its perfectly sited opposite Fairfax High School for maximum young eyeballs.

Travel and tourism billboards

The Getty Villa in Malibu continued its fun tourism advertising campaign with this witty chariot convertible creative and if you like this, be sure to also check out its chiseled abs billboard.

Whilst the Aria Resort & Casino in Las Vegas was trying to convince passersby that its pool parties were for 'grown ups' and not just debauched all-you-can-drink orgies in Sin City.

Exhibition and live event billboards

In the world of entertainment, if you can't get enough of Marvel's superheroes on the big screen this Summer in Avengers: Age of Ultron, then you can go see Marvel Universe Live!, the live-action arena experience with all your favourite Marvel heroes, special effects and motorbike stunts.

And if it's something more sedate and historical you'd like to do with your time then you can go see the Dead Sea Scrolls Exhibition at the California Science Center.

If you liked this collection of billboards, be sure to stay tuned for more visions in vinyl from the world of television this month.