Twitter Updates

Tuesday, 26 October 2010

I really didn't want to take 2 days away from my corporate life as it’s a cost to the business. But when I was there, it appealed to me because – whilst I knew people did social media, I thought it was just people tinkering around and not really for business use. So I did have reservations about the training.

However, the concepts were explained very well. I’m not completely technophobic, but I am not Bill Gate's programming mate either! I understood everything that was explained and there were quite a few “Oh my God!” moments on the course and the scales fell from my eyes.

It’s made me more confident that we can manage our own Social Media Marketing and PR Strategy. In fact that is what we’re doing now. Since the training, we have been using tools like hootsuite which have saved us lot of time. We’ve also been using Google analytics, which has meant we have been able to more closely monitor our website.

The training has helped our business save/make money and I can put a cash price to that. We used to advertise with Yell and I was never sure if this was money well spend and now, due to the course, we have cancelled that therefore saving us £6500, which is not a one-off saving, it’s an ongoing saving.

Lee Hezzlewood - MD, Secure thinking

"I personally attended Brandspankin’s 'PR and Social Media Marketing' course and found it to be a breath of fresh air. The course was informative, educational and also practical in its approach and focussed on a real world strategy which we have now implemented within our business. "

Sunday, 24 October 2010

MID PENNINE Arts has announced that it has appointed Pendle-based marketing and PR business BrandSpankin’ to promote its work both regionally and nationally.

The arts charity has recently embarked upon an ambitious programme of contemporary arts entitled “Contemporary Heritage” and has drafted in PR expertise in order to nationally promote Pennine Lancashire as an “arts destination”. Additionally, Mid Pennine Arts is determined to raise its profile across the region, raising awareness of its work in areas such as visual arts, creative learning and public realm.

Commenting on the appointment, Mid Pennine Arts Business Director Rob Carder, said: “In BrandSpankin’ we have appointed a Pennine Lancashire-based business that has a genuine commitment to the arts. Their media relations experience will be invaluable in building national awareness of who we are and what we do, as we continue to bring art, people and places together to transform perceptions and change lives.”

BrandSpankin’s Managing Director, Julian Jordan added: “We are delighted to be working with Mid Pennine Arts, as we share their commitment to transform perceptions of Pennine Lancashire. The launch of “Contemporary Heritage” places cutting edge contemporary art in completely new contexts and settings – and we’re determined to see it and Mid Pennine Arts become recognised nationally. Their exemplary work means that art previously only available in urban centres can now be seen against the unrivalled beauty of a Pennine Lancashire backdrop.”

The recent launch of “Contemporary Heritage” has seen Mid Pennine Arts link up with a series of heritage venues across Pennine Lancashire. The first of these projects is entitled “Not Forgotten” featuring a series of installations at Burnley’s Towneley Hall by internationally renowned contemporary artist Geraldine Pilgrim.

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Notes to EditorsIf you require further information, please call Julian Jordan from BrandSpankin’ on 01282 878 301 or email julian@brandspankin.co.ukwww.midpenninearts.org.ukwww.brandspankin.co.uk

About Mid Pennine Arts

Mid Pennine Arts is an independent arts charity that brings art, people and places together to transform perceptions and lives.

Although we operate primarily in Pennine Lancashire; we are also currently delivering projects across the North of England. We are a driving force for the arts in Pennine Lancashire, recognised nationally and internationally for devising and delivering exemplary integrated arts programmes that inspire people and unlock their aspirations. We bring art, people and places together to transform perceptions and change lives. Created as a partnership, we develop our most successful work through partnerships, networks and creative collaborations. Our work is people-centred, people-friendly, celebrates diversity and promotes equality of opportunity. We embody a spirit of discovery and build a dimension of creative learning into all our projects. We always strive for the best possible creative results and the most ambitious impacts. We aim to break new ground in the content, context and outcomes of our work.

We create and deliver high quality artistic programmes that integrate Visual Arts, Creative Learning and Public Realm.