Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

In a world where news no longer breaks, it Tweets, information finds us, because we expect it to.

Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a firm grasp on the intersection of technology, human behavior, and the business of news.

He joins me on Episode 10 of (R)evolution to explore the real-time media landscape and the 3C’s of information commerce. He shares his vision on how the business of media must now reinvent the design and distribution of information to connect with people when, where, and how their attention is focused.

News media are desperately trying to close the gap between events, when they appear on Twitter (TNN) and when we start to see official reports. We are the architects of our own social experiences and the content that flows through our stream is defined by our connections. Even though our Social and Interest Graphs are unique, news still makes its way to our stream. I call this the information divide and the pursuit of fact-first news and social media reduce the gap and improve opportunities for leadership.

The emergence of social and interest graphs change everything and now have us competing not only for attention, but also for the moment. People are now an essential part of the dissemination of content and must be factored into every step of the news cycle.

1: Empowered with Josh Bernoff2: Silicon Valley vs. The World with Sarah Lacy3: Rick Bakas on Social Media, Wine and Community4: Charlene Li on Open Leadership5: Michael Fertik on Privacy and Social Networks6: Philip Kaplan on Social Commerce and Influence7: Scott Monty Steers Ford to Social Relevance8: Frank Eliason on the Social Business and Customer Service9: Mark Burnett on Storytelling

Put simply, in this age of Conversation, there is need to be in the heart of the conversation by congregating with the people through the virtual world. The speed of change is so huge with technology, my concern is the ability of the individual to separate the Fruit from the weeds (needed information and informations that are not needed)

I agree with jesse. Even though I love the new technology, the power of social communities, I sometimes have concerns on how reliable is that information. Many people retweet a news without even looking at the source. This could lead to a huge missinformation…