White Space Does Not Equal Wasted Space

Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time!

PRO TIP: EMBRACE THE WHITE SPACE

Yes you read that correctly, don’t be afraid to embrace white space when designing. Many non-designers might tell you that white space = wasted space. People try to cram as much information in as little space because ‘real estate’ can be expensive. But trust me when I say, less is more. Adding unnecessary copy, images or graphics only makes a design more congested and takes away from your message. Keep your design clean and organized to grab your audience’s attention with a healthy dose of empty space.

Like I mentioned, white space can help draw attention to your key message. When there is space around an element of your design, it emphasizes it. Our brains are tricked into thinking that it is important and our eyes are immediately drawn to it. You may not even realize when it happens.

Don’t feel like you have to fill your space with large block text, unnecessary patterns and other visual overload. It doesn’t compare to a little bit of classy, modern white space. Use your imagination and get creative. You won’t know what you like without a little trial and error.

When working on your next project that involves design, I challenge you to step out of your comfort zone and embrace the white space. In the design world, the pieces that you leave out are just as important as the ones you create.

Related

Patrick joined the Proforma family in May of 2012 after 4 years of working for small marketing and communications firms that specialized in graphic and web design. His expertise is in the area of creative, working as a graphic and web designer, creative marketer and manager. Patrick graduated with a Bachelor of Fine Arts with a concentration in Graphic Design and a Minor Degree in Computer Graphics from the University of Akron, in Akron, OH.

Patrick is an avid fan of all things sports and has a soft spot in his heart for the Cleveland Browns and the Cleveland Cavaliers. He takes every opportunity to spend time with his beautiful wife, Kristen, and their 2 boys, Landon and Cameron.

Patrick joined the Proforma family in May of 2012 after 4 years of working for small marketing and communications firms that specialized in graphic and web design. His expertise is in the area of creative, working as a graphic and web designer, creative marketer and manager. Patrick graduated with a Bachelor of Fine Arts with a concentration in Graphic Design and a Minor Degree in Computer Graphics from the University of Akron, in Akron, OH.

Patrick is an avid fan of all things sports and has a soft spot in his heart for the Cleveland Browns and the Cleveland Cavaliers. He takes every opportunity to spend time with his beautiful wife, Kristen, and their 2 boys, Landon and Cameron.