The automation revolution

First sell, then print

There was a time when, for a book to be published, demand had to be more or less guaranteed.

But for today’s publishers, on-demand production opens up new opportunities and is a logical progression from the short-run and book lifecycle management models. Instead of ‘first print, then sell’ it is now possible to do precisely the opposite.

But adopting an on-demand model requires commitment, collaboration, and new attitudes to cost. Find out if you’re ready for on-demand book production in the second of three Canon Think Books Business Model Guides. This guide will appeal to book printers who want to: