Multicultural extension features award-winning drummer Questlove in ‘Meant For You, Fit For You’ campaign Innovative multiplatform gaming and digital media integration target the resourceful Gen-Y customer The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed “Fit for You,” with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming