Hockey Ad Network

Sunday, July 7, 2013

After helping the Waterloo Black Hawks to success between the dasherboards over the last two seasons, the organization has entrusted Mike Falk with a new role as Vice President of Business Operations and Manager of Game Production, the team announced Wednesday.

His responsibilities include supervising the Hawks’ day-to-day marketing, promotional, and sales activities, coordinating the organization’s various strategic relationships - including those with Young Arena and Waterloo Leisure Services - and working with the United States Hockey League on cooperative projects, like the 2013/14 schedule. In season, Falk will oversee all of the elements of the fan experience at Young Arena on game nights.

“With Mike’s extensive knowledge of hockey from many different vantage points, he is the right person to manage the integration of our new video board into our game night operations,” said Black Hawks President P.K. O’Handley. “Mike has earned this opportunity by capably and maturely handling every responsibility he has been given during his time with the team.”

Going well beyond working with the team in practice, Falk’s duties while serving as an assistant coach were as varied as coordinating Waterloo’s tryout and orientation camps, travel, player housing, and academics. He demonstrated his technological savvy by contributing to video scouting and analysis. Perhaps most notably, Falk’s behind-the-scenes logistical efforts were essential to the Black Hawks successful participation at the 2012 Junior Club World Cup in Omsk, Russia.

“The Waterloo Black Hawks have a storied tradition. We have the opportunity right now to draw on that history of excellence while putting some exciting new elements in place, which will be a great way to say ‘thank you’ to the fans who have made it all possible,” Falk said.

Originally from Albert Lea, Minnesota, Falk is a 2012 graduate of the University of Wisconsin-Madison. Find out more about Falk by following him on Twitter via @mikefalk2.