It’s A Brain? It’s A Kidney? It’s KFC’s Next PR Nightmare

As if Yum Brands were not suffering enough this morning – as they forecast China comp sales to drop 6% (more than the forecast 4% decline), it seems the UK has their next PR disaster waiting to happen, courtesy of their KFC brand. After a 19-year-old Brit found a “horrible wrinkled foreign body” in his fried chicken meal, KFC has apologized (rather magnanimously) saying “while there was no health risk, we agree it was unsightly.” Judge for yourself just how puke-worthy and generally emotionally scarred you would have been after biting into this ‘brain-looking’ image. KFC clarifies: “Although we haven’t received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process.” Oh, just a kidney? Pass the salt then.