Everyone’s attention—well at least Americans’ attention—may be focused on the 2013 New York auto show this week, but Kia is making a bit of a splash halfway around the world at the Seoul auto show with a new four-door-coupe concept. The car, which Kia is cutely calling CUB, is supremely compact and measures just a hair over 13 feet long.

While no proper explanation for the CUB name was provided, based on the preview image of the car released by Kia, we’re thinking the moniker stands for Compact Urban Bruiser. That’s because the front end incorporates beefy, C-shaped intakes, squinty headlights, and a bulging hood. Just as Kia tweaked its signature “tiger nose” grille on the recent Provo concept, it has further modified the opening for the CUB.

Overall, we see a lot of Quoris sedan mixed with Kia’s now two-year-old, swoopy GT concept in the CUB’s looks, which is a good thing. Look for more information to surface following the CUB’s debut in Korea later this week.