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Fuel giant Certas appoints Manchester's LDA as its digital lead

Fuel giant Certas Energy has retained Manchester creative agency LDA as its strategic and development lead across all digital platforms.

LDA, which is based at Media City, is providing Certas with strategy, content, creative and tech to develop a new digital presence across both B2B and B2C markets.

It is also aintegrating complex industry-standard software for Certas Energy’s network of staff, distributors and customers. Certas Energy supplies billions of litres of fuel in the UK every year and employs 2,500 people.

Its digital marketing manager, Michelle Kay, said: “With so many stakeholders involved and so many aspects to the core build, we needed an agile development process that could handle regular updates, improvements and changes.

“In an industry that never stands still this is particularly important, and so during the build phase we need the flexibility to adapt as requirements change. We also, where possible, need to future proof the core technical specification to cope with inevitable evolution.

“I knew LDA were experts at this, having worked with them in a previous retail banking role.”

LDA director Andrew Eccles added: “This project would not be possible without genuine customer insight such as user personas and customer journey mapping, before the creative process can even begin.

"But the real challenges will lie in integrating the client’s huge network and industry-standard technology, such as the fuel sector’s CODAS software to manage stock control, distribution, payments, CRM and compliance.”