Acronis, provider of new-generation data protection, has finalised a new partner agreement with Al Hosani Computer LLC, a software re-publisher and distributor, to distribute Acronis consumer products for the Middle East and Africa (MEA) region.

Al Hosani will republish and distribute the Acronis True Image 2015 family of products which Acronis describes as the most complete, easy and safe full-system image backup solution, offering both on-premise and online backups for personal use.

A recent survey that Acronis conducted shows that consumers today regard their personal data as more valuable than the devices that store their data. The research points out that over 75 per cent of consumers store their data digitally and more than 50 per cent state that their personal data are more valuable than their actual devices – solidifying the notion that consumers know that they need to preserve their data. In fact, the survey results show that consumers would be nearly three times more upset if they lost their photos than if they lost their phone, computer or tablet. However, the survey also reveals that consumers put little effort into ensuring the safety of their data.

“Our recent study reflects the growing importance of backup and being digitally responsible, especially in an environment where every part of consumers’ lives is now taking a digital form, including financial and health documents, photos, work files, and more,” said Guurprit Ahuja, director, MEA, Acronis.

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