Allstate Insurance Announced as The Premier Partner of Cowboys Classic on College Football Opening Weekend

Alabama-Michigan game at Cowboys Stadium on Sept.1 will feature the Allstate Tailgate Tour, halftime kick promotion and appearance by Cowboys legend Jay Novacek

NORTHBROOK, Ill. – August 15, 2012 – Allstate Insurance Company today announced it has become The Premier Partner of the Cowboys Classic to be played at Cowboys Stadium in Arlington, Texas on Sept. 1. As part of the deal with the Dallas Cowboys, Allstate will receive signage and activation rights around the game between the University of Alabama and the University of Michigan on college football’s opening weekend.

The agreement will allow the company to raise its Allstate “Good Hands®” field goal net behind the stadium goalposts and engage fans with the traveling Allstate Tailgate Tour located at the ESPN Fan Fest outside of Cowboys Stadium. At the Allstate Tailgate Tour, a unique and interactive fan experience, fans can participate in college football-themed games and activities and receive an autograph from Dallas Cowboys legend Jay Novacek. “

For Allstate, joining hands with the Dallas Cowboys as The Premier Partner of the Cowboys Classic is a great way to celebrate the kickoff of the 2012 college football season,” said Lisa Cochrane, Allstate’s senior vice president of marketing. “We are thrilled to help Cowboys Stadium host Alabama, reigning champions of the 2012 Allstate BCS National Championship™, and Michigan, defending champions of the 2012 Allstate® Sugar Bowl®, and their fans in a great environment for college football.”

A three-time Super Bowl champion as a tight end with the Cowboys, Novacek will be on the field at halftime when two lucky fans – one representing Alabama and the other Michigan – compete to see who can convert the most successful field goals from the 15-yard line in 60 seconds. Allstate will present the winner with $4,000 and tickets to either the 2012 Southeastern Conference or Big Ten Conference championship game.

“We are proud to welcome Allstate, a company that has shown great commitment to the sport of college football and to enhancing the overall experience for its fans, as The Premier Partner of the Cowboys Classic,” said Jerry Jones Jr., Dallas Cowboys Executive Vice President and Chief Sales and Marketing Officer.

The 2012 Cowboys Classic will be broadcast live on ABC at 7 p.m. CDT on Sept. 1.

The above is the official press release regarding Allstate's sponsorship of the Cowboys Classic. The following is a personal observation:Jerry Jones continues to bring top-notch entertainment to Cowboys Stadium. If only his prowess as GM matched his abilities as a promoter.