So for a stub article the original banner was a little overbearing in
relation to the content but a substantial part of that was related to that
banners particular dynamics that we weren't too fond of ourselves and
looking to improve.

Advertising

Seddon
On Fri, Dec 2, 2016 at 3:33 AM, Gnangarra <gnanga...@gmail.com> wrote:
> Personally I think the inline banners are invasive to the content, unlike
> side bar or top of page banners which dont interfere with the delivery of
> content, the page layout or potentially imply association with the topic. I
> also recognise that mobile presentation is already degraded to suit the
> device so its aesthetics impact would be lower on that medium compared
> desktop services.
>
> As I havent encounted one besides the screen shot and samples I cant
> comment on the practical aspects of impact on a stub article over that of a
> featured article nor how it relates to the subject topic.
>
> On 2 December 2016 at 10:17, Pine W <wiki.p...@gmail.com> wrote:
>
> > I've been thinking about these inline ads since I first encountered one,
> > which I believe was either yesterday or today. I'm uncomfortable with the
> > idea of inline ads, but they seem to be clearly delineated from article
> > content, and as far as I can tell there is simply no easy way to do
> on-wiki
> > fundraising without a certain amount of distraction to the reader. I
> don't
> > like this practice, but it's hard for me to say that I dislike it any
> more
> > than massive banners. Until WMF has such a large endowment that it no
> > longer needs to do online fundraising (which would create a different set
> > of financial accountability problems than we have now; maybe or maybe not
> > more or less, but different) I'm reluctantly willing to go along with the
> > program. If people have some convincing reasons why inline fundraising
> > should not happen, I hope that they will speak up. At the moment I think
> > it's OK to go with the flow.
> >
> > In the future I would suggest that this kind of change should be
> > communicated ahead of time, on this mailing list and elsewhere. (Unless I
> > missed it, which would be my fault.
> >
> > Thanks,
> >
> > Pine
> >
> >
> > On Thu, Dec 1, 2016 at 1:01 PM, Joseph Seddon <jsed...@wikimedia.org>
> > wrote:
> >
> > > Hey Geni,
> > >
> > > So this is a style of banner that we have used on mobile over the last
> > > year. We have previously had good feedback about the mobile version
> with
> > > people feeling it was less obtrusive to the reader experience. This
> > banner
> > > that you saw was one of our first attempts at seeing whether
> transferring
> > > this to desktop was even a viable idea.
> > >
> > > That test showed this design had a huge amount of potential from a
> > > fundraising point of view, between a 60% & 90% increase in donations.
> > > However we felt that the banner wasn't quite providing the same
> > experience
> > > as we were getting on mobile. The size was larger and so we think that
> we
> > > can refine the concept so that it remains effective but making it less
> > > intrusive both than it’s current form and our current control banner (
> > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
> > > 1117_en6C_dsk_p2_sm_template&force=1&country=US).
> > > We are working a number of smaller versions that are a little more in
> > > keeping with the experience provided on mobile, so keep in mind this is
> > far
> > > from a finished version.
> > >
> > > I would like to emphasis that we are not committed to this. It's
> > certainly
> > > a change from what we have had in the past and, based on that, both I
> and
> > > my colleagues would genuinely like to hear people's views on this type
> of
> > > banner. For now this banner will be limited to testing and our current
> > > small banner (
> > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
> > > 1117_en6C_dsk_p2_sm_template&force=1&country=US)
> > > will be remaining our control. We would like to do a few more tests
> with
> > an
> > > improved take on this style and I would be happy to share the outcomes
> of
> > > those if it would help inform the discussion.
> > >
> > > Regards
> > > Seddon
> > >
> > >
> > > On Thu, Dec 1, 2016 at 8:56 PM, geni <geni...@gmail.com> wrote:
> > >
> > > > Screenshot of what I mean:
> > > >
> > > > https://commons.wikimedia.org/wiki/File:Inline_donor_bannerbass.png
> > > >
> > > > Inline ads are generally considered to be something that gets into
> > > > scummy advertising territory (for example even adblock plus's rather
> > > > questionable Acceptable Ad policy doesn't accept them).
> > > >
> > > >
> > > > On a related note the FAQ appears to be out of date:
> > > >
> > > > https://wikimediafoundation.org/wiki/FAQ/en
> > > >
> > > > Unless we are still in the 2015-2016 fiscal year.
> > > >
> > > > --
> > > > geni
> > > >
> > > > _______________________________________________
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> > >
> > >
> > >
> > > --
> > > Seddon
> > >
> > > *Advancement Associate (Community Engagement)*
> > > *Wikimedia Foundation*
> > > _______________________________________________
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>
>
> --
> GN.
> President Wikimedia Australia
> WMAU: http://www.wikimedia.org.au/wiki/User:Gnangarra
> Photo Gallery: http://gnangarra.redbubble.com
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--
Seddon
*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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