OUTLOOK

How to ignite a new era of growth in consumer technology

Market saturation, complicated products and security concerns are taking a toll on consumer demand—and company profits.

AT A GLANCE

The consumer technology industry may have experienced unprecedented growth over the past decade, but that doesn't mean it's immune to slowdowns. The 2016 Accenture Digital Consumer Survey for communications, media and technology companies polled 28,000 consumers in 28 countries and reveals a number of barriers to growth that consumer tech companies now face. Here's how to get past them.

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