“We are selectively handpicking partners across the globe that are not only as passionate about high quality coffee and tea as we are, but also that are well-connected within the third wave coffee and tea industry,” Thomas Perez, who took over for Khristian Bombeck as Alpha Dominche CEO last November after helping develop the Bodum brand internationally for 14 years, said in an announcement yesterday. “We are committed to bringing game-changing brewing innovation into the commercial space one café and tea shop at a time.”

The first European Steampunk, a white MOD4 model, has been installed in Vienna, Austria, at the tea shop Teastories.

In addition to developing a global distribution network, Alpha Dominche has enlisted the services of New York-based PR firm Kristen Tate Communications, whose list of clients includes names such as Coppertone, Char-Broil, HEAD/Penn Racquet Sports and Tempur Pedic.

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Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page for contact information.