Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled „Skate,“ a group of skaters use Apple Pay to buy ice cream, while in „Travel,“ the Apple Watch’s Wallet app is used to display a boarding pass.

In the „Play“ ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in „Kiss,“ two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.

„Dance“ showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while „Move“ highlights the activity tracking capabilities of the Apple Watch.

„Style“ is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.

All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple’s YouTube channel.