For all you Jay Gatsbys out there, the Strand bookstore is now offering a customized book collection service to decorate peoples’ homes. They will even crack the spine so it looks like you’ve actually read them. [Buzz Feed]

The first Brooklyn branch of Urban Outfitters opens on Atlantic Avenue in two weeks. A trendy chain store for self-conscious hipsters ought to be great fodder for the Brooklyn blogosphere. [Racked]