Tuesday, November 22, 2011

(click ad, via)For Coopers "62" pilsner. Loyal copyranter lemmings will note that I recently went off ALL CAPS on a lazy-headline ad for Coopers sparkling ale (different agency). Now, I'm beginning to think it's maybe the client, not the agencies. Because they had 62 chances to be clever/funny/MILDLY INTERESTING (sorry) here. And this is what they went with? These pedestrian, unimaginative reasons? Please tell me it was the client, Colman Rasic (the Sydney ad agency that produced this). Tell me I'm wrong, commenters who hate me.

21 Comments:

Their whole angle is supposedly 'individuality'. But the reasons listed are probably the most homogenous, for-anyone things they could have thought of. They don't make me want to puke or anything, they just don't fit the idea. Far as I can tell.

I disagree. It's basically saying that you don't need any reason in particular to drink 62. So celebrate the little things and the big things with Cooper's 62. It could say "walking the dog..." - it's a good enough reason. They should have mentioned something like "making it through the ad" or "you focused for 30 seconds on something" - but I like it.

Doesn't make me want to read the ad. Had you not requested we weigh in, I never would've bothered. I like Five Strangers comment and agree the ad would've been more clever had it said something to the efect of "making it through the ad" as a good reason for having a Cooper's.

62 words would have been more appealing, it could have been done a lot better and potentially as a social media campaign rather than print, this goes on waaaay too much and after reading all that crap i expected a better finishing line...