Month: February 2018

Years ago, when I was a marketing manager of a consumer business, the closest thing to marketing automation was the CRM software. If you had the wherewithal to milk it, then you were certainly on top of the game as a marketer. Things were less complicated then. There were fewer channels of engagement and marketing communication was delivered in concentrated doses to customers.

Digitalization will ‘add to’ the frequency of use of available digital channels and not replace others. Banks and Financial institutions have invested in technology that can deliver an Omni Channel experience, but have they leveraged it so far? explains Amit V.S. Tandon, CEO, Genuus

‘Omni Channel’ has been a buzzword for a few years now and it would only be prudent to understand its efficacy and relevance in today’s real-life context. I would like to view Omni Channel more of

The passing year, 2017, had plenty to offer to CMOs seeking to adopt the best in marketing technology. Needless to say, investments made by companies in smart technologies have resulted in an enhanced customer experience and have improved the overall business performance for them. The right implementation of these technologies can result in delighted customers, satisfied channel partners and happy employees.

As an enabler and practitioner of Marketing Technology in India, here are a few trends that I envisage will