Here’s some food for thought. Think back to five Super Bowls ago. While the game was delayed due to a power outage, Oreo tweeted “Power out? No problem.” with a photo of a cookie that read, “You can still dunk in the dark.”

In other words, Kraft Foods and its agencies started developing the processes leading up to that moment years beforehand.

The day before the game, they conducted a practice run.

The day of the game, they had 13 copywriters, designers and strategists working in a “war room.”

And finally, when the lights went out, it took a minute to create the post, but then several more for revisions and approvals.

All that, for a total of one image and eleven words.

Long story short: Oreo’s famous Super Bowl tweet demonstrates the tremendous time and effort many large corporations take to complete relatively simple tasks. Knowing this, just imagine how removing internal hurdles at your own company could give you a competitive advantage.