Spotlight - V&S makes entry into China's Baiju market

V&S Group’s move into the local Chinese spirits market via a joint venture with Sichuan company JianNanChun offers the Swedish company access to the growing premium sector of a massive spirits industry. Sam Mulligan examines the opportunities and challenges presented by the huge baijiu market which is proving such a tempting proposition to international companies.

V&S Group’s move into the local Chinese spirits market via a joint venture with Sichuan company JianNanChun offers the Swedish company access to the growing premium sector of a massive spirits industry. Sam Mulligan examines the opportunities and challenges presented by the huge baijiu market which is proving such a tempting proposition to international companies.