Hennes & Mauritz announced on Wednesday that its next designer collaboration will be with French fashion house, Kenzo. The Swedish fast fashion giant has regularly teamed up with high fashion brands but this is the first brand under the LVMH umbrella to participate in such a collaboration. None of the French luxury conglomerate's other brands, such as Louis Vuitton, Givenchy, Marc Jacobs, Celine, Loewe, Pucci, or its cousin brand, Dior, have ever engaged with fast fashion brands.

H&M, the world's second-biggest fashion retailer after Zara owner Inditex, said in a statement it would launch Kenzo's H&M collections in around 250 stores worldwide and online in November.