Recent­ly, CARFAX® launched . As CARFAX con­tin­ues to opti­mize the site for con­sumers and deal­ers alike, the com­pa­ny want­ed to share some find­ings to help deal­ers increase leads on their web­sites:

1) Use mul­ti­ple con­tact meth­ods. Every­one has a pre­ferred way to con­tact a deal­er­ship. Make it easy for shop­pers to call, email or sub­mit a lead form. How­ev­er keep in mind that approx­i­mate­ly two-thirds of all car buy­ers do not con­tact the deal­er­ship pri­or to their first vis­it.*

2) Have a clear call to action. Avoid being fan­cy or cutesy. Sim­ple call to actions like “Inquire Now” or “Check Avail­abil­i­ty” work.

3) Vivid pho­tos and descrip­tion. For the 2/3 of shop­pers who aren’t con­tact­ing you, you must sell the car online and elim­i­nate any doubt. Use vehi­cle his­to­ry to tell the car’s sto­ry. Be descrip­tive and include sev­er­al pho­tos to sup­port it.

4) Price com­pet­i­tive­ly. Hav­ing a vehi­cle priced too high or even too low can raise eye­brows. Keep in mind the vehi­cle his­to­ry when pric­ing. And always include a price in your list­ing.

5) Offer a free CARFAX Report. Accord­ing to a recent Dataium study, sites that offered a CARFAX Report saw five times more leads than sites with­out a CARFAX Report.