Meredith Names Kim Martin Chief Strategy Officer

A TV veteran makes the shift to publishing.

Meredith Corporation has named Kim Martin chief strategy officer. Martin most recently served as president and general manager of We TV. She held that role for nine years before transferring into a consultant role in 2013.

Prior to her appointment at We TV, Martin was executive VP of distribution and affiliate marketing for Rainbow Media, which owns AMC, Fuse, IFC and We TV. She previously worked for Discovery Network for 10 years.

Martin’s appointment is effective April 13. She’ll and report to Meredith chairman and CEO Steve Lacy.