Job Description

The Digital Marketing Manager schedules, coordinates, and executes all aspects of Cal Performances’ digital marketing and social media campaigns, including managing email communications, social media presence, and online marketing efforts.

Required Qualifications

Three or more years of experience in digital marketing and social media, including creating content (copy, images, template building) for online marketing and social media campaigns.
Demonstrated excellent written communication skills; experienced copywriter across a wide variety of different marketing channels, but especially, email and social media content.
Working knowledge of basic HTML, Photoshop, and other creative online applications.
Familiarity with practices of Google AdWords, Yelp, Facebook, Twitter, Foursquare, Google+, and web analytics.
BS or BA in Marketing, Communications, Liberal Arts or related field.
Demonstrated strong project management skills in order to meet multiple deadlines; strong analytical, organizational, and time management skills, as well as excellent interpersonal skills.
Ability to respond and perform in a favorable, flexible and supportive manner to short lead-time projects covering a broad range of digital tasks for the organization.
Ability to exercise sound judgment, decision making, and problem solving skills, while also communicating the need for further clarity or direction.
Must be capable of working independently within a fast-paced, dynamic, team-oriented environment.

Preferred Qualifications

Experience in creating online, email, and social media campaigns for local or national arts organizations.
Strong appreciation and knowledge of music, dance, and theatre.