Do you have a social media strategy? If you are like most people working in digital you probably do. If you don’t then you are seriously missing out. If anything the recent rioting has proved what an impact social media is having. Both good and bad. No one can afford to ignore it.

Being a user experience expert it is mandatory. We need to be aware of what users are doing and how they are using the medium. It is powerful for gaining insight. Almost all digital experiences now have an element of social media. Social media is often the glue in user journeys. It is not something you can read about it and apply best practice. You need to be involved in it and experience it first hand.

How is it working for you? Does Google say no?Thanks for reading please share or leave a comment!