The Gemini Effect is the surge
in growth, profitability and success that companies achieve when
they implement the Secrets of America's Most Successful
Companies.

THE TRUE
STORY

The Gemini Effect is based on the
metaphor of the US space program that resulted in the successful
missions to the moon. Here’s the true story.

"I
believe that this nation should commit itself to achieving
the goal, before this decade is out, of landing a man
on the moon and returning him safely to Earth." John F. Kennedy
May 25, 1961

With these words, President Kennedy set in
motion what would ultimately prove to be one of the crowning
scientific, technological and organizational accomplishments
of the 20th Century.

A MODEST
START

When he shared this vision, NASA itself
was less than three years old. A mere 20 days earlier, Alan
Shepard, Jr. had become the first American in space with
a 15 minute sub-orbital flight in his tiny Project Mercury
capsule.

Just eight years later the world stood transfixed as Neal
Armstrong stepped onto the lunar surface.

"That’s
one small step for man, one giant leap for mankind."
Neil Armstrong
July 20, 1969

THE CRITICAL
STEP... PROJECT GEMINI

In between the tentative start that was
Project Mercury and the unparalleled achievements of the
Apollo Moon Missions came an essential step... a step that
set the stage for future growth and accomplishment.

It was a time of discoveries, new techniques and new competencies.
Failure to achieve its objectives would preclude further
success. That step was called Project Gemini.

TAKING
YOUR NEXT STEP

Without Gemini
there would be no Apollo. We believe that this presents
a perfect metaphor for the essential transition that
growing organizations must make. In its absence the
true potential of an organization will not be achieved.
Period.

EXPERIENCE
THE Gemini effect

When the Success Factors are implemented
an amazing thing starts to happen. Your organization will
surge ahead. It will grow faster, be more profitable, be
easier to run and allow you to concentrate on what you do
best. The surge in success is called the Gemini Effect.

We were so impressed with the power of the Gemini Effect
that it became the name of our company.