Athrin I see this whole 90s thing has been vexing you especially since its kids who didn’t enter their teens till the aughts who are pushing the theme. But as someone of the same age bracket as Sean perhaps I can offer up an explanation. The 90s represented our childhood, and the early aughts represented our teen years. Pre-teen years will always trump the latter when it comes to just being free-spirited, young, naive, free of any sort of responsibilities(since we all started working in our mid teens). For me when I think of the 90s I think of the best times of my childhood, all the artists wore gold in minimalist ways unlike the uber bling days of 2000-2004. Music was so monumental, 90s hip hop/r&b had specific sounds and themes, it was the music our parents fed us and we would see them bumping to.

In my opinion when Sean, A$AP, Mac Miller etc. dress now that they’ve made it, they’re harkening back to the way their childhood idols dressed coz it carries a strong sense of nostalgia, playfulness and “style.” They’re thinking damn BIG, Jay, Nas, Mase all the dudes who were on the radio and tv as a kid had album covers like this.

Anyway this is just my own opinion on it, they could be on some other shit but for me this what I would be thinking.

This 90s shit just seems like a fad. I was born in the 90s, and I remember a lot of shit wasn’t sweet back then. I ain’t mad cuz people will always romanticize their past, but all of this just seems like everyone just biting one another, especially seeing how Big Sean of went from BBC, to Rosewood, to 90s inspired.

I just wanna hear progressive shit that reminds us of the times. We can’t describe modern day rap/hip hop the way you just described the 90s and that’s my biggest issue.

Style goes in cycles (in fact, almost all trends do, live long enough youngblood). That means you’ll see almost every item of clothing go through a renaissance period where the current generation brings something back and flips it in an original way.

Meaning, at some point, eventually, you’ll be able to break out that FUBU gear and get MAD love in the streets. *crosses fingers*