Four Traits of a Successful Franchise Owner

During the discovery process, one of the first questions asked by a potential franchise owner is often what traits they must have in order to maximize their chances of success. Though each franchisee is unique, there are four commonalities among the most successful AtWork owners:

Strong Leadership and Communication Skills: Successful franchise owners are typically successful leaders. A great leader is someone who is influential, with excellent decision-making and communication skills, which are necessary for leading and motivating staff as well as ensuring that the franchise provides excellent customer service.

Entrepreneurial Spirit: Though the risks of starting a business may be fewer with a franchise versus a startup, it is not a risk-free venture. A great franchisee should have the entrepreneurial spirit that allows them to be comfortable with taking the calculated risks that will help make their business grow.

Adaptability and a Desire to Learn: Being adaptable and continually learning are distinct keys to being a successful franchise owner. Flexibility and a willingness to adapt to changing circumstances is a must as the business grows.

A Results-Driven Attitude: The franchise program can only take a new franchisee so far. Ultimately, success or failure is dependent upon the owner and their willingness to set and obtain measurable goals, as well as their ability to motivate their team members to do the same.