Google does things—a lot of things. For two years now, the company has been indexing the content inside of apps. This way it can point you to other Android apps when they can better provide answers to your query than a general website. Google says 40% of searches done on Android bring up app content.

But there remained two issues with this approach. One, Google could only display information from apps that had matching content available on the web. Two, opening results required installing said app if you hadn't done so already.

Now Google will begin showing content that exists only in apps, and it will start offering you the option to stream apps that you don't have installed.

Here you can see Google pulling up results from the HotelTonight app that appeared when searching for a "hotel right now in chicago."

Right now Google has worked with only a few app makers in addition to HotelTonight, such as Chimani, Daily Horoscope, and New York Subway. Keep an eye out for more partners to appear going forward.

Comments

I love Google. I really really love Google. This was my biggest annoyance. Not anymore.

xHabeasCorpusx

You give Cesar Milan 90% of his income.

An Angry Chihuahua

Indeed

ProductFRED

This is some next-level shit.

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Luke Applegate

Remember that rumor about chrome os merging with android? This does exactly that. Getting apks running on chrome os isn't necessary if you can just stream them though.

dragonballz2k

Chromeos can technically run android apk anyway google needs to just add more play services to arc run time.

Luke Applegate

That's my point. They don't have to mess with arc or play services on chrome os if they can stream apps.

Fatal1ty_93_RUS

Or rather integrate ARC into ChromeOS in a bundle with the Play Services so we could natively launch Android apps without any issues at any given time

David Hyman

So if you have the app, does it redirect you to the app anyways? Does the "streaming" app have the full functionality or does it have any iFrame funk like what would happen if you tried to do this via a web app

i would assume that you are basically accessing a virtual machine instance that is spun up just to access the app and Chrome Remote Desktop technology is being utilised behind the scenes, no-one is going to want to you to stream their app if the animations and what not look janky - and Google does specify a GOOD WiFi connection is needed for accessing the beta service. This is purely guesswork though.