Valence Digital​

Services

We work with top brands to craft their digital presence to fit with their company's specific story and mission. Your website is your brand's unique corner of the internet. It shouldn't be the same generic template as your competitor.

It should be an unforgettable digital experience, thoughtfully designed from scratch, that your customers and partners simply can't ignore. We can make that happen. In fact, it's what we love to do.

Custom Website Design​

Web Design Foundations

Website Hosting &

Domain Management Strategy

Choosing the right domains can be important in optimizing a site's search engine rankings. We work with you to find the perfect domain of your choice, and, if prudent, buy related domains in your niche that redirect to one central domain of your choice. This can protect you from traffic cannibalization from other brands that attempt to usurp your viewership, and it improves the authority of your site on search engines.

Web hosting can be expensive, and time-consuming. What's more, using a 'free' hosting option opens the floodgates for hackers or technical glitches that can take a site offline for months, or much worse.

That's why we purchase secure server usage wholesale, dramatically lowering the costs for our clients and ensuring cyber security. We also have backup infrastructure that allows us to keep sites up and running, no matter what.

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Content Management Systems

It's our joy to use our years of experience and hard-earned expertise to save you the headache born from the technicalities of running, updating, and marketing your brand's digital presence. But let's not forget, this is your site, and you should have final say over executive decisions.

That's we build a Content Management System (CMS) that allows you to update, modify, and post blogs to your site on your own, should you so choose. Our CMS is remarkably intuitive and easy-to-use, even for the technically uninitiated.

Enterprise-Level Software

Part of the reason we're able to produce such quality work at such a low price point and tight time-frame is our use of enterprise software.

Unlike consumer-level software like Squarespace, Weebly, and Wix enterprise software is designed and priced for web development companies like ours that have the time, budget, and expertise to use it.

By working with us, clients gain all the benefits of access to powerful enterprise software and a team with the experience to use it effectively, without having to pay to use it themselves, cutting down the cost and time of their web development goals to the tune of thousands of dollars.

An Elite Network of Professionals

Over years of working in the industry, we've developed a vast network of fellow web development professionals that we frequently collaborate with.

Our clients gain access not just to our own knowledge, but to some of the best minds worldwide in their respective fields, whether that be website design, digital marketing strategy, or search engine optimization.

Any collaboration is always pre-approved by the client, but our connections to a globalized pool of top talent means clients get quality results more quickly, at lower cost.

Search Engin​e Optimization Package

Registered Google Partner

Our partnership with Google after completing various compliance and certification programs means that we are a recognized and trusted source of new web content.

One of the ways Google ranks results is by building relationships with providers of reliably helpful and well-designed content that helps their users.

By building a name for ourselves as one such provider, we're able to substantially increase the visibility of our clients' content and websites on Google.

Google Adwords Certified

We're certified by Google as Adwords professionals. Adwords is Google's advertising platform that allows their partners to advertise on search engines, along with Google's display network: a distributed network of visual and video ad placement across the internet. It allows us to advertise on Youtube, and to do extensive research on Google's platform to find which keywords are most lucrative to target.

The reason search engine and display network advertising is helpful is because it allows us to target prospects that are either actively searching for a business's product or service online, or visiting websites associated with them. It gives companies like ours the ability to hone in with laser-focus on the prospects that are actually actively seeking out specifically what your business offers.

Google Analytics Certified​

As analytics professionals, we can dig deep into the metrics of how clients' digital strategy is failing and how it's succeeding so that we can adjust our approach to achieve their goals, whether that means greater traffic, higher click through rates, or increased conversions.

Knowledge of the Google Analytics Application Programming Interface (API) allows us to track extremely specific web behaviors of a target market and set up precise conversion tracking to optimize our strategy to meet the goals of our clients.

We prepare monthly reports to notify clients about the results of current marketing strategies, and future adjustments we plan to make based on the analytics data.

​Google Webmaster Tools

Google Webmaster Tools is an interface designed for web developers that provides website verification by Google. In order to make sure it doesn't list inauthentic websites, Google verifies sites to ensure their legitimacy.

Getting a site verified by Google can dramtically increase its visibility and search authority. We've got the verification process down to a science to make sure Google knows our client's brands are legitimate and link-worthy.

Google Sitelink Indexing​

Google runs programs called 'crawlers' to scour the web for content and code that is worth featuring as a result on any given search. These crawlers scan the code of millions of web pages to determine if the page relates to a search term. Formatting the code on our clients' web pages to make them easily readable to Google crawlers is therefore crucial for search engine optimization.

This process is known as sitelink indexing, and involves us reformatting the code, as well as inserting a Google code snippet, and then submitting the code to Google. Once the page is verified by Google, it is stored in an accessible cache that makes the site or content immediately accessible to Google's crawlers, and therefore more prominent on its search engine.

Content & Public Relations Package​

SEO-Tailored Content

We work with clients to create a content development strategy based on targeting high value, low competition keywords that drive organic traffic to specific pieces of content for specific purposes.

Our content strategy is centered around our clients' goals, whether they be to drive traffic, facilitate subscriptions, or increase sales.

Press Releases & Media Outreach

We provide journalistic access for brands that are seeking coverage from major media outlets.

By crafting newsworthy content, and pitching reporters looking for the latest scoop in their niche, we get clients' brands featured in prominent media publications, driving traffic and links to their websites.

We also circulate syndicated press releases that are forwarded to publishers around the world.

Link-Building Campaigns

We organize internal link-building campaigns for our clients' content. By linking new pieces of content with older, more popular content on a website we not only boost navigability and engagement, we also increase the search rank and authority of new content.

We help clients capitalize on their existing traffic and engagement to streamline marketing their new content online.

Establishing a network of linked content within a site is key to building search authority because when one piece of content goes viral, all other content linked with it, as well as the entire site, also benefits.