Take your message to the airspace over Levi’s Stadium on game days, of course.

It seemed to work last year at least in some capacity, as CEO Jed York made reference to the planes flying banners overhead on gamedays during his press conference to fire coach Jim Tomsula. Those banners read “JED & 49ERS SHOULD MUTUALLY PART WAYS,” which of course did not happen.

This time, the intended target will be more realistic: general manager Trent Baalke. A week from Sunday against the New Orleans Saints, and then again when the New England Patriots come to town Nov. 20, the banners will fly thanks to a gofundme.com that has already more than doubled its target by raising $2,277 in two days.

Lifelong 49ers fan Mark Scannell, one of the banner-flying masterminds, said the group’s frustration with ownership remains the same. But this time they’re going straight to the primary source of their frustration: The man who assembled this roster.

“There have been countless players Trent passed on for guys who never panned out. A.J. Jenkins over Alshon Jeffery. It’s clear that Trent needs to be fired, the 49ers need to start brand new,” Scannell said via email. “Jed has trusted Baalke for years now, and it’s clear he picked Trent over Harbaugh. The team is lacking serious talent, it’s hard to attract players and coaches to the 49ers organization because both Jed and Trent are not well respected around the league.”

While some might question the initiative’s effectiveness, Scannell thinks the message is being heard.

“I believe flying these banners is very tough for the front office to ignore; it’s an embarrassment to a once storied franchise,” he said. “Jed mentioned the flyovers at his end of the year presser, we know that this can cause awkward tension and turmoil in their front office.”

Scannell’s father held season tickets at Candlestick Park for 25 years before giving up on the team after Eddie DeBartolo’s departure. He clearly passed along his frustration with how the York family has done by comparison.

“The fans are not going to games,” he said. “I talk to people all the time who have lost their emotional attachment to the team, and not just because of the recent bad seasons, it’s tough to get behind an owner who has not been transparent, continued to ask fans to hold him accountable etc…but how? So we choose to fly these banners in hopes that we can spark change and potentially allow for a conversation and questions posed to Jed (about whether) he is really fit for this job.”