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FROM CAIRNS IN FAR NORTH
Queensland to Exmouth in WA, the
NRMA now has holiday parks dotted
along much of the nation’s coastline.
As reported in the Group CEO’s column
last edition, the NRMA has acquired
Australian Tourist Park Management
(ATPM), which increases its portfolio of
holiday parks to 39. This acquisition
means the NRMA now has the second
largest holiday park porfolio in the
country. The organisation already has
considerable investment in Australian
travel and tourism, which includes
Travelodge Hotels, the Hotel Kurrajong in
Canberra, and Thrifty Car Rental.
In fact, with this acquisition, the NRMA
now has a hotel or holiday park in every
state and territory. It’s the latest step in
a strategy to invest in Australian
domestic tourism, and encourage
Australian road trip holidays.
NRMA Chairman Kyle Loades,
says the NRMA wants to enrich the
holiday experience for families and
couples while supporting tourism in
regional Australia.
“Supporting sustainable regional
communities and growing domestic
tourism are two important aspects of
the NRMA’s new strategy and it’s this
vision that’s driving the NRMA’s holiday
park acquisition.
“ The driving holiday is an experience
that all generations of Australians can
relate to and the breadth of holiday
parks will ensure that this experience is
accessible to thousands of Australian
and international holidaymakers each
year,” Mr Loades says.
The NRMA Chairman highlights
that the organisation also supports
boosting local jobs and economic
activity, pointing out that for every
$1 spent in a holiday park almost $1.40
is spent in the local community.
“ Most of these parks
are located on Australia’s
most beautiful beaches
and nature locations and
the NRMA is committed
to ensuring that
Australian families can
holiday at these
destinations in quality,
safe and affordable
accommodation for
generations to come,”
Mr Loades says.
Credits:BrendanBatty;Newspix/VirginiaYoung;FairfaxSyndication/JayCronan
NEWS
THE BIG STORIES THAT IMPACT MEMBERS
NRMA Holiday Parks go national
The NRMA commits to supporting domestic tourism and increases its holiday park stable to 39
The superb view at
NRMA Murramarang
Beachfront Nature Resort.
RAC Busselton
Holiday Park.
OPEN ROAD
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