Based on Linden’s disclosure, increasing page loading times by just a fraction of a second would cost Amazon $745 million a year in lost revenue!

I'm no analytics guy, but it sounds like we in the business of building websites need to make them load faster.

Except for the AOL case study on the bottom of the page, the article doesn't really mention connection speed, though. I bring that up to say that this seems like a pretty strong argument for improving broadband speeds in America, like the telecoms are supposed to be doing anyway, but are dragging their feet on, because why should they; they already got their National Broadband Plan money.