John Davies

Chief Executive Officer

John’s passion is helping businesses thrive and grow by providing much needed funding where possible and sharing his hard earned business lessons.
As the founder of The Just Loans Group PLC, he is focussed on helping to bridge the funding gap that has restricted the growth of British industry.
The Group helps businesses to invest and grow through its three subsidiaries, Just Cash Flow PLC, Just Finance Loans & Investments PLC and Just Bridging Loans PLC
Just Cash Flow PLC is a specialist lender to UK businesses offering flexible funding solutions to support them through growth and development phases.
Just Finance Loans and Investments PLC takes an equity investment in companies in conjunction with longer term loans.
Just Bridging PLC is a specialist in UK commercial 2nd Charge lending providing funds to the specialist building and development sector.
John draws on his 30 plus years of experience gained through founding and running a number of companies to give guidance to existing and potential business owners.
He is frequently asked to chair or contribute at industry-wide events under the key theme of helping businesses avoid potential pitfalls and the need to focus on key business fundamentals such as planning, forecasting and managing cash flow.
He is a strong advocate for there to be a formal qualification for directors before they set up in business.
Recently he has shared his experience and expertise at a number of FinTech events to educate tech entrepreneurs about the different forms of funding available to them and the need to bring their products to market.

About AltFi

Altfi provides market-leading news, insights and data on the rapidly growing alternative finance and fintech world. Our core focus is on alternative lenders, including both peer-to-peer/marketplace lenders and direct lenders as well as investment in alternative credit, equity crowdfunding, challenger banks and robo-advice. In addition, AltFi runs major industry conferences and seminars globally, and our sister company AltFi Data is widely regarded as the premier source of institution-grade analytics for alternative finance.