Waving the flag for the American Express Small Business Saturday®
campaign, CallFire (CallFire.com)
announced that it is offering a special promotional opportunity for
current and future customers, beginning today.

As part of its commitment to helping small businesses grow using its
telephony-driven text marketing and mobile messaging tools, CallFire
will give away a complimentary SMS keyword to any new signup or existing
user.

Recipients who sign up from Nov. 19 through Nov. 26 can receive and
incorporate the keyword into their digital marketing campaigns –
inviting customers to text that keyword to redeem promotional items and
other incentives. The promotion represents a $75 savings for
participating customers.

“CallFire has long been a champion of small businesses across the
country,” said Dinesh Ravishanker, CEO of CallFire. “Our suite of text
marketing and mobile messaging products is ideal for start-ups and
entrepreneurial operations looking for easy, affordable ways to
kick-start better communications with their customer base. We’re pleased
to offer added incentives to our own clients this week in support of the
American Express Small Business Saturday initiative.”

CallFire simplifies telephony, making sophisticated, expensive carrier
class telecom capabilities available even to small-sized businesses –
including start-ups, mom and pop operations, and entrepreneurs working
across industry disciplines. The company delivers an affordable,
easy-to-use GUI and API platform. Businesses using CallFire’s text
marketing, virtual and auto dialing, and mobile messaging tools can
reach their customers on any device, over voice or text. The company is
now 50,000+ users strong and is helping to empower both the small
business and enterprise markets to revolutionize the way they
communication with their respective target audiences.

The American Express Small Business Saturday® campaign started in
2010 when the credit giant founded the program to help small businesses
get more exposure during one of the biggest shopping weekends of the
year. Last year, more than 100 million people came out to shop at
independently-owned small businesses on the day. Now in its third year, Small
Business Saturday® will be even bigger – as businesses across
America, like CallFire, get on board to offer their owncustomers
collaborative support tools and programs.

For more information, new and existing CallFire customers are encouraged
to visit www.callfire.com
or call 877.897.FIRE