TO014 – Tool 014 – Rulers

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Aside from the obvious measurement use for these rulers, concepts can be conveyed with them as well. Think about the "you must be this tall to get on this ride" use and tweak it to apply to businesses: you must have achieved this level of efficiency, for example. There are many, many applications for this type of a concept; and animation makes them come alive. View the animated flash and download the animated example to see a possible use and scheme.

The rulers are both inches and centimeters. There are developed in different sizes in both vertical and horizontal orientations. There's also a version that plots percentages, which is what was used in the series example.