Sub-Zero

BevNET Review

Last Updated: 3/19/2003 2:51 PM

Sub-Zero is a "siberian cherry" juice drink. Basically, it has 10% juice, high fructose corn syrup, and cherry & pear juices that have been combined with several ingredients that are typically found in energy drinks, including caffeine, ginkgo biloba, ginseng, and guarana. The resulting beverage may offer energy enhancing characteristics, but it basically tastes like a juice for children. The only thing that we find truly innovative about this product is the package -- which will definitely help close impulse sales.