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China 2015: BRAND PROFILE | 8. Agricultural Bank of China

COMPANY Agricultural Bank of China, Ltd.

BRAND VALUE US$ 15.4 Billion

YEAR-ON-YEAR CHANGE -20%

HEADQUARTERS Beijing

INDUSTRY Banks

YEAR FORMED 1951

Agricultural Bank of China continued to expand in major cities to serve younger, high wealth clients with competencies developed in its core businesses in rural communities.

It advertised in airports and other major venues to promote its brand mission of helping develop China’s agricultural potential and beauty.

The bank operated almost 23,550 domestic branches at the end of 2013. And it pursued its goal of becoming a major international bank worldwide, focusing first on cross border expansion into neighboring countries like Russia.

Originally state-owned, the bank was listed on the Shanghai and Hong Kong Stock Exchanges in 2010. Agricultural Bank of China ranks 54 in the BrandZTM Top 100 Most Valuable Global Brands 2014.

Net income increased 13 percent in the first half of 2014, to $16.9 billion on a revenue rise of 13 percent to $64.5 billion. For the full year 2013, net income rose 18 percent to $27.1 billion on revenue of $115.4 billion, a 12 percent increase.