It can be incredible how quickly time passes in the hospitality industry. One minute you are celebrating Independence Day weekend with your family and then before you know it, BOOM, the holidays are almost here.

If your hotel has an independent website, take a moment and consider its features that you value the most. No matter what these features are, they should always have this clear goal: provide the user with a high-quality experience that convinces them to reserve a room.

Social media trends can change as fast as it takes to write an email, create a post, or send a tweet. Keeping up with each fad and the best practices of each platform can be confusing, especially with all the constant updates.

The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages and search engine dominance.

Imagine this: your hotel’s social media accounts are growing quickly and you’re producing interesting, creative content that users are engaging with. Then, one morning as you are sipping your coffee and checking in on your hotel’s accounts, you notice it… the dreaded, negative comment, right there for all to see.