About the Author

Who is Robyn

Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker

Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use

Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Wednesday, 30 August 2017

Written by Robyn T. Braley

Writing content for blog sites or other online platforms requires a different approach than writing essays, reports or articles for magazines and newspapers. Content that effectively tells engaging stories builds communities requires thought, discipline and crafting.

Some years ago online experts believed that blog posts should never have more than 500 words. They believed that people wouldn't read longer articles.

That has changed. While short is always good, it must not be at the expense of meaning. The general rule of thumb today is to write as much content as you need to tell your story. Editing and common sense will tell you when the story is finished.

A judge in my city writes posts that are 7,000 words long. He has a large following in the legal community who read every word of whatever legal position he is putting forward.

Written by Robyn T. Braley

Rotary has amazing stories to tell. Blogging is an excellent way to tell them.

Blogging takes more time, discipline and planning than most other social media platforms. The challenge is to think long term and to develop an editorial strategy.

What does that mean? In simple terms, you've written your first post. What comes next?

Building the Rotary Brand (BTRB) blog posts are serve a single purpose; to help increase the exposure and community engagement levels of your local club. Including social media in your strategies is a no brainer.

Here is the good news. Once you have established a social media presence with channels like Facebook, Twitter, Linkedin or other platforms, you have ready-made tools for promoting your blog posts.

But, before I ramble on, you may want to check out these recent posts. They will provide background to this article.