Diesel’s Quieti named John Varvatos Enterprises CEO

Cristiano Quieti is leaving as chief executive of Diesel USA to become president and chief executive of John Varvatos Enterprises, effective May 1.

Quieti will report to the Chairman and Chief Creative Officer John Varvatos, who currently holds the title of president.

Quieti has been at Diesel for 18 years and has held positions with the apparel maker in Italy, the U.K., and the last two years in the United States. His background includes experience in retail, wholesale, e-commerce and international sales, according to John Varvatos Enterprises.

"Over the last six months, I have gotten to know Cristiano on both a personal and professional level and I feel that he is the perfect fit for the John Varvatos brand,” Varvatos said in a statement. “He's passionate, strategic, a brand builder, a strong leader, has great relationships with our retail partners, and he will add immediate value ensuring that we meet our strategic global growth and financial initiatives."

"I am deeply honored by the opportunity to partner with John to drive this wonderful and highly respected brand to the next level, accelerating its business growth in North America and its global expansion," said Quieti.

Launched in 2000, John Varvatos makes men’s apparel, accessories and fragrances, which are sold in John Varvatos boutiques -- including his 315 Bowery boutique in New York at the site of the former CBGB music club -- and high-end department stores. The company, which is majority-owned by Lion Capital LLP, plans to open its first new store in over three years next month in Miami, followed by three additional stores by the end of the year.