The truth is, we’re all brands. Developing a personal brand differentiates you from your competition because it changes the way you’re perceived. Personal brands today are developed through many channels, some that you control like your social media and personal website, and some that are earned such as where your work was mentioned or shared. Building…

Over the past few years, Instagram has skyrocketed in popularity, with users spending 28 minutes on average using the platform each day. Over the years Instagram has rolled out various new updates from capability for video, slideshows, and Instagram stories. The question many users have been asking is how to link in Instagram stories. Let’s discuss…

Growth hacker roles have been becoming more and more common over the last few years. Thousands of new companies make their way online every day. As the sheer volume of competing for content on the Internet wears away at the time of your potential clients, implementing a strategy for growth becomes more important than ever. Growth…

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand…

At every company, the marketing department works with the sales, product and support teams to create a compelling and unified customer journey. Customers continue to evaluate your brand with every action, link, person, story and user interface they interact with. Every diverse touch point either reinforces or erodes your brand. As a UX researcher, I’ve…

If you’re a product manager, engineer or even just a techie you may be considering integrating your product with a URL shortener API to shrink down the links that your product creates. (In this article, I’m going to make my life easier by referring to any tool, app or platform as a “product”.) Maybe…

Instagram bio ideas might seem like a simple thing to come up with at first glance. However, it can be easy to take those 150 characters for granted. As Instagram continues to grow its monthly users faster than Facebook, Twitter or Snapchat, there’s never been a better time to start using the platform for your business. According to…

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more….

With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when a…

Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favorite communication…