This society aimed at including Barcelona and, by extension, all of Catalonia, within European tours. It believed that tourism was a way to modernise Catalonia in addition to enriching it financially and culturally speaking. It goes without saying that the referent was Europe, envisaged as a symbol of industrial development, and particularly France, which became the mirror on which Catalonia wanted to reflect its own image as it was one of the countries that was already excelling in tourist promotion. This would explain why the society gathered together a number of important people that showed a commitment towards this idea of modernisation, some of them with ideas particularly close to the ideology of the Regionalist League of Catalonia. The importance of this society was the role it played in tourist promotion at a time when only a few believed in the power of this relatively-new practice and to include it within a more general project of modernisation of the Catalan economy.