Sandeep Goyal

Sandeep Goyal is currently chairman of the India Advisory Board of Snap Inc. He is also the chief mentor of the Indian Institute of Human Brands (IIHB), a think-tank that specialises in celebrity studies...

Following the outbreak of coronavirus, countries around the world started to implement a number of policy measures aimed at avoiding the further spread of the disease. However, few have woken up to the fact that such measures might affect agricultural production and trade...

​The ethical way forward is a compulsory opt-in requirement for both Facebook and Reliance Jio, requiring every single customer to specifically agree (and double confirm) that his/her data can be shared in full or in part...

The charitable action by Dhoni attracted more negativity than accolades. But is the criticism justified, because at least he has given; many others of the celebrity brigade have given nothing. And yes, many of us too have not done our bit...

With a lockdown in place to combat the spread of the coronavirus, general entertainment channels get ready to face a challenge in programming. GECs as they are called, thrive on daily soaps which are constant work in progress. Halt in shooting means the content pipeline, will soon run dry...

Brands that usually thrive on ‘moment marketing’ and flood social media with pun-and-fun campaigns seem missing in action as the coronavirus outbreak forces people to work from home. Contrary to expectations, the quiet, unhurried, restful work environment at home does not seem to be a catalyst for big ideas and great creative work...

Surf Excel's Holi ad of 2020 is a big climb down from the brand's ad of 2019 which got embroiled in much controversy, was heavily criticized and trolled on social media, and had many marketing experts questioning the deliberate attempts by HUL to stoke controversy...

IIHB claims that Duff & Phelps had approached the think tank in November 2019 proposing an exclusive tie-up between the two organisations, wherein D&P would use IIHB’s knowledge, research, data and expertise for their 2020 Report. IIHB agreed, subject to being given exclusivity credits in the report...

Brand Equity received an overwhelming response to our story on the drying pool of MBAs in advertising, that’s part of a special series on the evolution of industry talent. But two differing views from Indian ad veterans stood out due to their interesting observations...