What is marketing automation?

Automate your online and offline marketing activity

Time customer communications perfectly

You can use automated marketing campaigns to deliver a series of coordinated and perfectly-timed communications to individual customers (emails, calls, adverts, letters etc) across multiple marketing channels.

Each campaign is personalised automatically to individual customers using techniques like lead scoring, predictive modelling and dynamic content creation.

Optimise performance over time

Over time you can learn how changes in send time, marketing channel and messaging increase the likelihood of customer conversion through a process of optimisation.

Create predictable results

After a number of months you will become so good at using marketing automation to deliver the right message to the right customer at the right time that you will be able to predict how many customers will convert at each stage of your customer lifecycle with a very high level of certainty.

For example, if 100 people enter an acquisition campaign, over time you may be able to guarantee that at least 30 will purchase something from you within the next 30 days.

This way you can use automated marketing campaigns to deliver predictable results for your business and help maintain demand for your products and services over long periods of time.