With an evolving market, the industry needs to adapt to a new reality where advertising, digital and marketing agencies all play roles in communication. At present though, public relations and communication professionals are fighting for a space that has traditionally been their turf and throughout the conference delegates will have access to the highest level of thought leadership and best practice examples in the industry. Speakers include Brian Solis, MaryLee Sachs and Lachlan Harris.

PRIA also wants to gather thoughts from around the world and welcomes discussion on how the future of public relations and communication management might look. Let PRIA know your thoughts over the coming weeks via Facebook, Twitter, LinkedIn or by submitting a post for the PRIA blog.