Pink Mountain Heather (Phyllodoce empetriformis)

Mt. Rainier N.P., WA, 8/2011.

“The genus is named for a sea nymph. Carl Linnaeus (1707-1778), father of the binary naming system for plants, also started the custom of naming members of the heath family after nymphs and goddesses.” Mark Turner and Phyllis Gustafson, Wildflowers of the Pacific Northwest. Compare to white heather.