You've Got a Certain Responsibility to Live Up to your Brand Name
Good Earth Tea. Great tea. Great name. And with that name comes great responsibility.
Fortunately for us, we have the pleasure of helping this awesome artisanal tea brand live up to its name. Especially with...

Is your brand strong enough to create limited-time merch that people will flock to buy for the holidays? Merch including a $5,000 "internet escape pod"? Fast-food-favorite KFC has done just that. And it's not just food-related items. We're talking wrapping paper, sweaters, and yes an...

Let's talk about the forgotten middle child of American holidays: Thanksgiving.
Falling right smack in between Halloween and Christmas, Thanksgiving has a hard time standing out with these two powerhouses. Halloween is possibly my favorite holiday, but this year I noticed that Christmas displays were out...

Muhammed Ali. It may have been a self-proclaimed title, but he certainly was The Greatest in many ways -- including crafting his personal brand. Now, a year after the passing of this boxing legend, another great brand has found an unusual way to re-introduce Ali...

Miracle Whip Sponsors Senior Basketball Team, And Scores Big.
I'm flipping through a holiday cooking magazine and I stumbled on a small article about my favorite questionable condiment: Miracle Whip.
In July 2017, the 84-year-old Miracle Whip did what any respectable, big-name brand would do: sponsored an...

When the Georgia Tech Yellow Jackets opted not to renew their contract with sports apparel provider Russell Athletic, the internet got their chuckles in. Georgia Tech was Russell’s last foothold in the landscape of “mainstream” football; Nike is the exclusive apparel provider of the NFL,...

Inexplicably, Jerry Della Femina has just been inducted into the Advertising Hall of Fame. It’s absolutely unbelievable – because, as he says in a recent issue of Ad Age, “most people thought I was in the Advertising Hall of Fame.” Of course, most people thought...

Gene Simmons is many things. Best known as the "Demon" in KISS, he is also the marketing genius who helped his costume-clad band become "America's #1 gold record award-winning group of all time." Crafty, yes. But is he a crafter? We find out in this...

Dear Diary,
PSL update time. It's nearly October and I have only had ONE pumpkin spice flavored goodie. SOS.
Sincerely,
Pumpkin-less & Pathetic
Blame it on the PSL budget, or the fact that Starbucks is not the closest coffee shop to my apartment. Either way, I totally missed the...