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How is Zegna Shaping the Fashion of the Future?

Sharp lines and precise tailoring have made Zegna a Vegas classic; now custom sportswear and a host of other developments are propelling the brand into the future.

From wool to wireless: Gildo Zegna, thirdgeneration steward of his family’s namesake fashion house, has his eye on wearable tech.

The quest for novelty drives many brands, but Ermenegildo Zegna has maintained its devoted Las Vegas following by sticking to the precisely tailored elegance that arrived with the Rat Pack and became the menswear ideal emblematic of the Vegas good life. With Stefano Pilati as head of design for Ermenegildo Zegna Couture, Zegna suits regularly spotted on A-list celebrities, and a slate of new products hitting stores, the centuryold company is entering this season as one of the most buzzed-about in fashion.

“Zegna has long been at the forefront of wearable technology.” —Gildo Zegna

Sleek lines and impeccable tailoring have made Zegna a redcarpet favorite for actors like Mark Ruffalo, Jon Hamm, and Steve Carell and sports stars such as Tom Brady, Eli Manning, Carmelo Anthony, and Nick Young. “What sets us apart is the quality and craftsmanship of Su Misura, our made-to-measure service, which offers men the ability to customize their look,” says Gildo Zegna, CEO of the Ermenegildo Zegna Group. “Su Misura is increasingly popular with sports fi gures, given their athletic proportions, and also with actors who appreciate the creative ability to truly personalize their wardrobe.” While custom suits have long been the heart of its business, the company recently introduced its Made to Measure Casual Luxury line, making Zegna the fi rst men’s brand to offer a full custom sportswear wardrobe.

Among other developments exciting the designer is Z Zegna’s new Icon warmer jacket, which has an active heating panel that keeps it warm for up to 13 hours. Perfect for cool desert nights and for traveling, it was developed with transitioning between climates in mind. “Our brand has long been at the forefront of wearable technology,” says Zegna, “and the Icon warmer jacket from Z Zegna is the next evolution of our research and design innovation—a lightweight hybrid jacket that uses transformational technology in a wireless heating support system.”

Zegna is proud to maintain the core design ethos developed by his grandfather (and company namesake) Ermenegildo. Trends come and go, but for a night in Las Vegas, there’s nothing like oldschool glamour. The Shops at Crystals, 702-891-8726; The Forum Shops at Caesars, 702-474-4246