That doesn't rule it out of GOV.UK entirely though, it may find a home on the site as detailed guidance, corporate information or maybe a campaign page if it fits there instead.

Keep it relevant

These principles have remained relatively static over the last couple of years, but we're always checking they still apply.

For example, we originally decided that it was appropriate to have some content for farmers in mainstream (as distinct from agricultural workers), but we've since changed that point of view because it doesn't directly affect the general public and does require some expertise to understand.

Once that content finds a new home on GOV.UK, we can redirect the URLs to make sure users always end up where they need to be and make sure they're reading the right content for their needs.