One of the things we always tell our clients at Step Change is that they can’t be everything to everyone. By having one strong USP, your business gets to occupy a unique place in your audience’s mind, and you can focus all your efforts on creating products and services that your customers would actually love. (more…)

Recall the last time you conducted strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?

In this blog post, I’d like to reveal the four reasons why you need to rethink using the SWOT tool—the strengths, weaknesses, opportunities and threats analysis—for your next strategic planning, and I’d like to share with you the tool I’ve been using. (more…)

What is the number one fear leaders have? It’s being found out—having a perceived incompetency uncovered. This fear is called impostor syndrome.

If you have these concerns, you are not alone.

I had mild dyslexia as a child, and it made me feel stupid. School was punishing. Even through my 20s and 30s, no matter what I did, I often felt the fear of being found out. I felt like an impostor. I was never enough.

To counter these feelings, I focused on achieving things. I signed up for taekwondo and was awarded a black belt. I joined athletics clubs and won a state title. I earned a law degree. When I started working, I rose up the ranks in the corporate world—from office junior to account executive, to account manager, to account director, to group account director and, ultimately, to CEO.

It’s 5:30 p.m., and you’re just about to leave the office — but are you actually leaving? Let’s unpack this. Work is technically over, but has your mind stopped thinking about it? Are you still coming up with solutions to your work problems as you’re commuting home? This kind of ‘grit’ is what a lot of people equate to ‘resilience’. But is this what resilience is? Is this what we should all strive for?