showcase new york issue 132

Oct 2008

Welcome to the latest edition of Showcase New York, brought to you by Production Paradise. We present the very best of The Big Apple's visual media industry, with more information available in our Directory.

Be sure to check out our featured events:

The 46th New York Film Festival will be held at the Ziegfeld Theatre until October 12th, showcasing acclaimed filmmakers and fresh newcomers, Hollywood features and independent productions galore.

There's still time to catch the New York-Tokyo Film Grand Prix that runs until October 16th, featuring a diverse selection of Japanese films and cultural excellence.

Don't forget to look for the Production Paradise iPhone app. to take advantage of our website wherever you go, and also the Dashboard Widget to make searching our databases even simpler.

Mary Pratt, the founder of Mission, has over 10 years of experience with ad campaigns, car shoots, aerial photography and fashion shoots, ranging from local one day shoots to multi-month productions around the world. She is fluent in several languages.

Recent productions include Schenker Transport with Kai-Uwe Grundlach, Delmod with Jens Schmidt, and the continuation of the large Microsoft "On my Way" campaign, photographed by Richard Renaldi.

Featured in this Showcase are a random selection of 'making of' and crew shots from the hugely successful Microsoft shoot, snapped along the way by crew and agency members as well as the photographer himself.

Barrington Group is a full service production and casting company headed by former model agent Tyron Barrington.

Based on years of experience as an agent dealing with clients on all level of the fashion and entertainment industry, Mr. Barrington brings a wealth of information and knowledge to production, management and castings.

With services ranging from brand marketing, contract negotiations and celebrity/sports endorsements for fashion and lifestyle, Barrington's clients have included Levi's, L'Oreal, Target, Avon, Elle (International), D&G and Puma, among others.

Claudia Goetzelmann is a true citizen of the world. Born and
raised in Germany, she lived in Africa, Indonesia and Singapore
before moving to the USA seven years ago. She currently splits her
time between San Francisco and New York.

Featured in this Showcase is her recent work for Zoo Zoom
Magazine, Ready Made Magazine, GIANNA fall '08
and Weston Wear .

Claudia recently shot an ad campaign for Gillette that
was produced in New York. She also won first prize in the PDN
Self Promotion Awards for her website design.

"When the poor become disenfranchised they have no reserves to build upon. When the same thing happens to the privileged it's a mere inconvenience, for they know they can start anew."

Deeply touched by all the physical disasters throughout the world, photographer Andrea Blanch wanted to do a shoot that portrayed these calamities. "The homeless feeling hopeless, marginalised and fearful; one can't help but wonder what these victims cherish most, what they hold most dear, the one thing they would save."

"While shooting Victoria, (the image of the girl in the coral dress), I wanted her to emote, so began telling her she had just lost her home. No reaction. Then I told her she had no more money or possessions, that she couldn't go home to her parents and that even they couldn't help her; again no reaction. Finally, all of a sudden feeling panic and desperation, she began to cry... and 'click'."

Julian Hibbard continues to investigate bringing garments and objects to life, through the activity of the wearer and the role of spectator.

This past May he exhibited one such special assignment undertaken for the design showroom Introset/Bulthaup at the prestigious Fundación RAC Gallery (Rosón Arte Contemporáneo) in Pontevedra, northern Spain.

Julian's cinematic and cryptic images continue to be used by international book publishers to illustrate book covers. His most recent example is 'The Birthday Present' by Ruth Rendell, published by Penguin Books.

Julian is pleased to announce that he recently signed his own book deal with Mark Batty Publishers, for a title featuring his own photography that will be available in February 2009.

"When photographing food, one must ensure the viewer finds adventure on the plate."

Successful international food photographer Thomas Schauer opened his office in New York City in 2001. He has worked for well-known clients such as David Bouley, Wegmans, American Photo, Daniel Boulud, ECCO Harper Collins Publishers, Grand Marnier, Mandarin Oriental Hotel, New York Times and Tracy Locke.

His pictures complement many international cookbooks, including 'Made in Spain' for the Washington DC-based Spanish chef José Andrés, "Braising" with NYC chef Daniel Boulud, "East of Paris" for David Bouley and a new cookbook in Germany for Mario Lohninger at 'Silk' restaurant, Frankfurt.

Thomas' latest project, a book for Nespresso with 22 chefs, will be presented in November.

Jeff Olson had a very creative summer. He has been working closely with Cynthia Erland, president of marketing at Perry Ellis, to turn around "Laundry" by Shelli Segal and C&C California. Jeff's creative imagery and Cynthia's marketing have added millions in sales to the Perry Ellis brand.

In addition, Jeff has been flexing his creative editorial muscles this season with fashion editorials coming out this fall in British Grazia, British Cosmopolitan, StyleMonte Carlo and Neo 2 to name but a few. He will be buried with tearsheets!

Never needing more than a few moments of time off, Jeff has also been working on his commercial film reel. Filming at every free moment, he is compiling a few smart shorts that he will use to conquer moving media - both film and TV commercials.

Photographer Nick Ruechel has recently been very busy photographing Jazz legends for his upcoming book retrospective "Jazz (Revisited)".

Initially conceived as a self-financed personal project, the work quickly garnered so much attention that Nick soon found himself shooting editorial features, magazine covers and record art featuring his heros.

"Shooting the Adidas Eurocap 2008 campaign with advertising photographer Levon Biss and his crew was a great challenge for me. I had to follow them for over 45 days in five different countries. Regardless of the complexity of this project, I provided him and his crew with my expertise and the best digital capture set-up on the market. Since the beginning of the project everybody was very confident with what I was doing and knew that with me, nothing would go wrong."

Traffic NYC:
New York illustrators' agents

Traffic is a New York-based Creative Management Agency representing a select group of illustrators, art directors, photographers, and copywriters. Its Brand + Design consulting service provides seasoned knowledge and guidance in the fields of brand marketing, design, advertising and publishing.

Strong links throughout the creative industries have made Traffic a creative hub for top brands, fashion labels and publishing houses. Pairing the best creative talent with the most compelling corporate image campaigns and identities, Traffic offers a complete creative service. The agency represents:

The SBSNY needed to overhaul its online presence as the centre for information for the Swiss community in NYC. The challenge faced by Project M was to provide a 'facelift' for the organisation, to help young and particularly older users of the website to navigate a direct and intuitive way through the extensive information contained on the site - a task previously never achieved through the old version.

Nina Froriep, President of the Board, realised that Project M understood from day one what the SBSNY needed. "The company delivered a beautiful, functional website that combines the impossible - appealing to both the young and aging populations that the SBSNY serves."

Spider's Web has not only been producing client projects but also recently launched a fresh new site for its portfolio. The site utilises the power of web standards to produce a slick, yet technically advanced website.

The official site for the play "Surly Girl" was recently launched, featuring audio and video galleries of the show. Also featured is the Ismael Leyva site - a flash-powered showcase of the architect's NYC building designs.

[zerone], known for its exceptional artistic skills in high-end creative retouching, and [zerone]cgi, recognised for its outstanding car visualisations, have been working on an exciting range of projects in the third quarter of 2008.

Whether working on the launch campaign for Hyundai's newest model 'Genesis', (shot by Ben Redgrove), new visuals for the AMC hit TV series "Mad Men" for New York Times Magazine, (shot by Olaf Blecker) or perfecting shots of Lamborghini's newest and most impressive creation 'Reventon', (shot by Lee Powers), [zerone] works on the cutting edge - pushing the envelope on every project.

After a decade of hosting shoots for the world's leading still life photographers, Noho Productions has reinvented itself this year with the goal of simplifying the entire rental studio process. Among the changes are six fully equipped digital still life studios, and Noho's new all-inclusive flat rates.

Noho offers a choice of three billing options when renting one of its studios. The full package includes: studio rental, lighting/grip, camera system, digital back, digital workstation, supplies and a digital technician for one flat rate. The company also offers two less expensive options that exclude a digital technician and digital back if they aren't required. All options include full access to Noho's entire equipment room: "Kind of like an all-you-can-eat buffet."

Room Studio:
New York rental studios photo & film

Room Studio is a newly designed space flooded with light, impeccably maintained and full of stylish furniture and props. Run by friendly helpful people, the studio is stocked with equipment and supplies and is located in a great neighbourhood - it even claims to serve the best organic coffee and tea!

Designed by professionals working in the photo industry, Room Studio saw an opportunity to create a new kind of rental studio unique to the New York photo production scene. With some simple ideas and a lot of work, Room created a place that looks unique, is reasonably priced, and feels good to spend time in.

Catering for all production needs, Room's bright day-lit space offers both fully furnished rooms for creating lifestyle scenarios or open light-drenched spaces that can be used for general shooting. The space is modern but can be converted to antique with a modern twist. A fully organic café service, on site equipment rental and an eclectic mix of props is at the disposal of clients to fine tune styling needs.

Set in the heart of Manhattan's SoHo District, 60 Thompson is a classically understated, luxury-driven lifestyle hotel. The 100-room property, designed by famed SoHo-based designer Thomas O'Brien, has the highly acclaimed Kittichai restaurant, the stylish and cosy Thom Bar, and the breathtaking rooftop "guests and members only" lounge bar, A60.

60 Thompson reflects the rhythms of metropolitan New York, translated into an experience of intimate glamour. The play of light versus dark makes each area of the hotel a model of chic, sexy, and simple restraint. Its furnishings and amenities provide indulgent comfort and reflect the modern style and needs of its guests.

Based out of New York City, Resource Magazine is a quarterly publication dedicated to the photo production industry.

With humour, wit, and an edgy style, Resource appeals to the industry in ways traditional photography magazines cannot. Helmed by a producer and a prop stylist, Resource Magazine gives a voice to the fascinating, vibrant industry of photo production.

From clever fashion spreads and insightful interviews with industry big shots to the all-inclusive directory in the back, Resource Magazine is the source to entertain and inform the industry. Look for Resource Magazine on newsstands nationwide!