Video introduction

Types of alerts

Automatic AdWords alerts are generated whenever Google Analytics detects a significant change in traffic from AdWords. For example, you might see an alert if the CTR for one of your campaigns increases dramatically, or if revenue from one of your destination URLs has dropped significantly from the previous week.

Custom alerts are generated when traffic reaches a specific threshold that you have specified. For example, you can set a custom alert to appear when traffic from Paris decreases by more than 20%. You can opt in to receive email or text message notifications when you create a custom alert, so you'll know when the event happens, even if you're not checking your reports.