Well in the light of all the trouble off the pitch in the NRL this year they're considering re branding even going so far as to change the name of the league.
I'm not sure how much it'll do to distance the NRL from the troubles of this season but for a competition that spans Australia and New Zealand it may be worth re branding at least to take notice of that fact.

Setaimata Sa slapped his girlfriend during an alleged rampage which led to his arrest on Sunday night.

Manly fullback Brett Stewart banned for four weeks for getting intoxicated at the club's season launch before being arrested for alleged sexual assault

Former Cronulla five-eighth Greg Bird being found guilty of glassing his girlfriend last year

A 2002 group-sex scandal involving Cronulla players being revisited that eventually cost former Sharks five-eighth Matthew Johns his career at the Nine Network

Roosters forward Nate Myles suspended for six weeks for defecating in a hotel corridor

Melbourne superstar Greg Inglis – who alongside Stewart was the face of the NRL's advertising campaign – was stood down for two weeks after being charged with allegedly assaulting his ex-girlfriend Sally Robinson

Not good reading for the NRL bosses. So they are look to distance themselves and re launch, possibly with a new name and identity. Could be interesting and I don't think there would be any detriment to a name change but I doubt it'll have a massive effect in removing the source of the trouble or in making people forget where the players who caused trouble were from.