Understanding Customer Problems

This is quite a terrifying fact. Mobile eCommerce can give you an opportunity to help every customer. One popular option is the chat bot.

Big data is extremely helpful when it comes to this because it logs customer input and can pinpoint the most common problems customers have. This can be used to train a chat bot to intuitively deal with customers.

Creating the Ultimate Personalized Experience

The personalized user experience is often talked about in relation to a desktop experience. But that can also be applied to the mobile eCommerce experience.

Big data logs everything that a customer does. That data can be used to personalize their experience every time they return to the site.

Amazon have already done this. For example, if you go to Amazon and want to find the latest phone deals they’ll automatically have a selection of cell phone products on the front page when you come back.

Noticing Upcoming Trends

Mobile eCommerce is becoming even more competitive as more people switch to using their smartphones to browse and shop exclusively.

Brands can use big data to spot trends in customer preferences. Whether this is a common problem or a specific way in which customers react to things, big data will spot the trend.

And by knowing which way your industry is moving before your competitors you’ll gain a big advantage.

Spotting the Warning Signs

Your online reputation means everything. The reality is 90% of consumers will read online reviews prior to checking out a business. Your mobile experience is going to have a huge influence on the reviews people give you.

Author

Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.