We, Sanriotown.com, respect you, our user, and your privacy. It is our policy to comply with internationally recognized standards of personal
data privacy protection and, in Hong Kong, with the Personal Data (Privacy)Ordinance (the "Ordinance"). For further information about the Ordinance, please visit http://www.pco.org.hk/ord.)

This statement set outs our privacy policies and practices in relation to the following:

What information is collected

How the information is used

With whom the information is shared

How we protect children under the age of 13

How you access or change your personally identifiable information

WHAT INFORMATION IS COLLECTED

We collect three kinds of information from you.

The first kind is personally identifiable information ("Personally
Identifiable Information") which we collect during your registration
for any sanriotown.com services such as E-mail, message board etc ("Services").
Personally Identifiable Information
includes your first and last name, year of birth, gender, country, occupation,
annual income range, education, household size and alternative contact
address.

We use cookies to collect the Aggregated Information without your being
aware of this. A cookie is a very small text file placed on your hard
drive by a web server with your permission for record-keeping purposes.
Once you register on one of our web sites, cookies will be used to make
a record of the pages you visit and your passwords and preferences. Since
cookies cannot contain any program codes, they cannot be used to carry
viruses nor can they be used to extract data from your computer. Only
the server that sets cookies can access the information saved by using
cookies.

Since the functioning of our system depends on our use of cookies, our
web sites do not allow access by users who do not accept cookies.

The third kind is personal information which we collect during your subscription
for certain email marketing programs such as opt-in email, opt-in newsletter,
polling and special promotions ("Subscription Information").
Subscription Information includes all your Personally Identifiable Information,
your email address and topic(s) interested to you.

HOW INFORMATION IS USED

Personally Identifiable Information is used solely for the purpose of
identifying, managing and servicing individual user.

Aggregated Information is collected to help us to compile aggregate statistics
on site usage and to analyse our users' demographics, interests and behaviour.
This will give us a better understanding of the needs of our users and
design our services and products accordingly.

Subscription Information is used to deliver the emails or newsletters
to users who have chosen to subscribe to such emails or newsletters.

WITH WHOM THE INFORMATION IS SHARED

We do not disclose any of your Personally Identifiable Information to any third parties except:

with your written permission; or

as required by any applicable law; or

to our Enterprise Partners and Co-brand Partners as explained below.

We only share your Personally Identifiable Information with sanriotown.com's
partners in accordance with our operating agreements with them. We recommend
that you review the privacy policy statements of our partner at its home
page (http://www.outblaze.com) for further details.

We only share the Aggregate Information about our users with our advertising
partners. We need to do this so that our advertising partners can target
their advertisements at the right audiences. Please however note that
we do not give your Personally Identifiable Information to any of our
advertising partners. You may request us to send to you further details
of any advertisements on our web sites. We will ask our relevant advertising
partners for those details and forward them to you by e-mail. For such
request, please contact support@hellokitty.com.

We only share the Subscription Information with email marketers that sanriotown.com
carefully selected to work with us in order to provide users emails or
newsletter they selected to receive. We need to disclose the Subscription
Information to the email marketers in order for users to receive the correct
emails or newsletters which they opt-in to receive. The opt-in procedure
is another method to ensure that users will only receive materials they
wanted to receive. Any of our e-mails to you containing marketing materials
will also include the details of an opt-out procedure under which you
may choose not to receive any further marketing e-mails. If you have any
questions regarding marketing e-mails from us or any third parties, please
contact support@hellokitty.com.

Please be aware that when you click on the advertising banners on our
web sites or in any marketing emails, you may be linked to sites which
are not operated by us. We are not responsible for the collection or use
of any information which you provide to those sites. We strongly recommend
that you should review the privacy policy statements of those sites which
collect information from you.

HOW WE PROTECT CHILDREN UNDER THE AGE OF 13

Sanriotown.com does not collect personal information from persons under the age of 13.
In order to ensure adherence to this policy, our website asks for the date,
month and year of birth of each visitor at registration and denies further access to visitors whose birth date
shows that they are under 13 years of age. If you believe that a child under 13 has gained access
to the sanriotown.com site, or if you have any questions concerning sanriotown.comís
privacy policy and practices, please contact us at:

HOW YOU ACCESS OR CHANGE YOUR PERSONALLY IDENTIFIABLE INFORMATION
You have the right to access and change any of your Personally Identifiable
Information collected by us. If you would like to access or change your
information, please follow the simple instruction in your user account
option or please contact us at support@hellokitty.com.

GENERAL
We reserve the right to amend this Privacy Policy Statement at any time
without prior notice and only the current Privacy Policy Statement may
be deemed effective.

By registering for any of our services, you also consent to the transfer
of any of your information collected by us to a jurisdiction outside Hong
Kong which may not have any laws protecting personal data similar to the
Ordinance.

If you have any questions concerning our use of your personal information, please contact us at: