Special Effect Printing

Special Effect Printing

Embossing

Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side). It's suitable for business card, letterhead, presentation folder etc.

Can't find what you're looking for?
We have a huge range of products! Contact us for a custom quote.

Preparing press-ready artwork for printing can be confusing. Please use this checklist as a guide before sending your artwork, as it may help you save valuable time and avoid any unnecessary printing delays.

Artwork Specifications

When your artwork is ready, before sending we recommend you download our Print Ready Checklist. We accept Adobe PDF files with the following attributes:
. 300dpi resolution
. 2mm bleed (5mm for booklets)
. crop and bleed marks included
. fonts outlined, text no smaller than 5pt
. all colours converted to CMYK

If you are not able to convert to PDF format, please talk to our in house graphic designer.

We have a full range of templates available in a range of formats. The templates are set up to size, with bleed and trim lines, column guides, safe text zones and dielines where applicable. Read more >>

The paper stock you choose will depend on the products you’re ordering, how long you need them to last in good condition and the impact you want them to have on first impression. The two areas to look at are paper weight, and paper type.

Paper weight is measured in grams per square meter (gsm). As a guide:

80-100gsm

Standard office photocopier/printer paper

120gsm

Good quality letterheads

115-130gsm

Cheaper flyers, commonly used for letterbox drops and high volume promotional material. Stock with a weight less than 130gsm will “show through” print to the other side