Privacy Policy

Cookies & Privacy Notice - Customers

Reids Florists are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.

We have published this notice to help you understand

how and why we collect information from you;

who we share your information with, why and on what basis;and

what your rights are.

If we make changes to this notice we will notify you by updating it on our website. Reids Florists will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means we (Reids Florists) determine the purposes and way in which any personal data are, or will be, processed.

When you buy goods from us, you are entering into a contract with us. During the ordering process we will ask you to provide some personal information such as;

Your full name

Your address

Your contact number, and

email address

If sending flowers as a gift to someone else, we will require:

Their full name

Their address

Their contact number

Online payments are processed by Sagepay on their secure server, they will ask for your credit or debit card details for a payment authorisation, Reids Florists do not store your credit/debit card information online.

Telephone payments are processed manually on a card terminal as and when the order is placed, we do not write down or store your credit/debit card information.

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send flowers to you or a person of your choosing we require a full name and address.

Consent – where you agree to us using your information in this way e.g. for storing your name, address and contact details.

Legitimate Interests - this means the interests of Reids Florists in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as relay partners (Interflora).

Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.

What We Use Your Personal Information For

Our Reasons (Legal Basis)

Our Explanation Of Reid's Florists Legitimate Interests

Process your orders

• Fulfilling a contract

Process efficiency in dealing with such activity.

Notify you of your order status.

• Legitimate interests

N/A

Provide customer services to you.

• Legal obligation/ Legitimate interests

N/A

To detect, investigate and report financial crime (e.g. Fraud)

• Legal Obligation / legitimate interests

Process efficiency in dealing with such activity, and to make improvements to our services.

Contact you to invite you to provide product/ customer service reviews.

• Legitimate interests

Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.

Maintaining network and data security

• Legitimate interests

Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us by regulators such as the FCA. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements.

Who we share your information with and why

Relay Service

Reids Florists occasionally works with Interflora in order to provide you with the service of sending flowers beyond our own delivery area. They require the name, address and phone number of the chosen recipient.

Payment processing Reids Florists works with trusted third party payment processing providers in order to securely take and manage payments, namely Sagepay and Paypal.

For more information or to exercise your data protection rights, please contact us using the contact details above.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information as proof of purchase. For this purpose, we will always retain your personal information for 3 months after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exception to this is where:

you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;

What are your rights

You are entitled to request the following from Reids, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk

Right of access –to request access to your personal information and information about how we process it

Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Contact us on 02890381451

Right to restriction of processing – to restrict processing of your personal information

Right to data portability - to electronically move, copy or transfer your personal information in a standard form

Right to object - to object to processing of your personal information

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

Cookie Notice

This notice is designed to help you understand what cookies are, how Reids uses them and the choices you have in regards to their use.

By continuing to use www.reidsflorists.co.uk the “Site”, you are agreeing to our use of cookies in the manner described in this notice.

What are cookies?

Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.

The cookies we use fall into four broad types:

Strictly Necessary Cookies These cookies are essential in helping you to move around our Site and use its features. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.

Analytical/Performance Cookies In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.

Functionality Cookies These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising.

Yes – but if you choose not to allow the use of cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.

To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.

For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.