1929 Duesenberg Model J Convertible Coupe

Written by Gordon Apker

The Model J Duesenberg has long been regarded as the most outstanding example of design and engineering of the Classic Era. It was introduced in 1929, and trading was halted on the New York Stock Exchange for the announcement. At $8,500 for the chassis alone, it was by far the most expensive car in America. With coachwork, the delivered price of many Duesenbergs approached $20,000, a staggering sum at a time when a typical new family car cost around $500.

Gordon still remembers the day his uncle brought home a red 1936 Auburn convertible coupe after the Korean War. He had never seen such a beautiful car, and it hardwired him into an old car buff from that day forward. He started a company in 1967 that became very successful, and his daily driver was a 1947 Oldsmobile “8” sedanette. He still owns that car, but it’s now fully restored. He has served as National Head Judge for the Classic Car Club of America, has judged Duesenbergs at Pebble Beach for nearly 30 years, vintage raced, and driven in all the usual rallies. Retiring 20 years ago, he now plays with cars. His oldest collector car is a 1916 Pierce-Arrow and his newest is a 1966 Ferrari 275 GTB. His latest purchase is a 1955 Studebaker Speedster and his favorite car is whatever he’s driving.