A.1. SAUCE

"...a better love story than Twilight."

When A.1. told us they wanted to take "Steak Sauce" off their label, we knew it was a big deal. For decades A.1. and steak were synonymous. To inform the world of this epic breakup, we told our story on today's biggest public platform for relationships: Facebook.

THE .GIFYS

We created the first ever award show for the animated .GIF.

Enlisting the help of twelve panelists from Buzzfeed, Gawker, Wired and more, we gathered the best .GIFS of the year and released our nominations to the public. Over 500,000 people voted, and we announced the winners at the first annual .GIFYS award show in Los Angeles.

The internet went wild, and we received over a half a million votes in just one week!

Co-Founders of the .GIFYS: Mary Dauterman, William Sawyer and yours truly.

"Oprah's Bees"

2014 GIF of the Year, 1st Annual .GIFYS

"Obama Skateboards into the Nuclear Summit"

2015 GIF of the Year, 2nd Annual .GIFYS

AIRBNB x PAYPAL

This project started as a promo code for $50 off your Airbnb stay when you checkout with PayPal. A young, talented team had the idea to turn this coupon into something much bigger. Meet Halfway is a tool that calculates the halfway point between friends and loved ones all over the world. And then serves up nearby Airbnbs, encouraging people to get back to face-to-face interaction, and meet up in real life. I am proud to have taken my first major creative leadership role in this project, overseeing the execution of the microsite and television.

PAYPAL LAUNCH

On Super Bowl Sunday 2016, we launched a New Money. PayPal wanted to make a stance that the world shouldn't stand for the old, outdated financial system. We deserve a better way to move & manage our money, free of fees, waiting periods and prejudice. New Money isn't paper. It's progress.

THE GRAVY YACHT

Grey Poupon

“Dijon gravy should never be served out of a mere gravy BOAT...”

No. Rather, it deserves a much grander vessel. It deserves a Gravy Yacht. What started as a fun Thanksgiving Facebook post escalated into designing, 3D modeling and manufacturing hundreds of porcelain Gravy Yachts, given away to lucky members of Grey Poupon’s exclusive Facebook club, The Society of Good Taste.

For the record, it really works. I dock mine on the table every Thanksgiving.