BestBet and BeteXpress To Use OddsMatrix

January 21, 2010 (CAP PR Wire) – Two new OddsMatrix sports betting operators have entered the market and gone live utilizing the OddsMatrix platform.

BeteXpress.comBeteXpress has launched the OddsMatrix fully managed sportsbook that is integrated with the GamMatrix gaming management platform to provide a fully managed turnkey sports betting solution aimed at their target audience.

Quote from BeteXpress: “OddsMatrix together with GamMatrix has provided us with the tools to deliver an enhanced product portfolio to our established player database. We can now cross promote products and use the sportsbook as an acquisition, retention and reactivation tool in line with our marketing strategy”.

Henrik Magnusson, CEO of BestGames stated earlier ” OddsMatrix white label sportsbook product will definitely aid our continued expansion throughout Europe and in Latin America. BestGames’ strategy is to offer international high quality gaming services in an environment that is constantly evolving. We offer our players the best service and entertainment provided by the best of breed software and technology and this is what Oddsmatrix brings to BestBet and BestGames.”

“This again demonstrates the power and flexibility of the OddsMatrix sports betting product in that it can be integrated to a wide range of gaming management and processing platforms thus enabling the product to be available in multiple jurisdictions” stated Stian Hornsletten CEO of EveryMatrix

About BeteXpressBetXpress is a new portal sports betting and gaming site managed and operated by the team behind www.fortunepoker.com an already well established poker brand. It is the intention of the management team to use the BeteXpress site and product portfolio to penetrate new emerging markets and also capitalise on the success already generated in the markets that Fortune Poker already operates in.

About BestGames Holdings LtdIncorporated in April 2006 under the name NetGames Holdings Ltd and was admitted to trading on PLUS in July 2006. BestGames is aiming to become a leading independent investor in Internet gaming related companies and stocks worldwide

Through the acquisition of BestPoker.com Public Ltd on 23 February 2007 the Group now offers Poker, Casino and Mobile gaming through BestPoker.com and Bingo and Casino through BestBingo.com and BestCasino.com.

BestPoker and BestBingo have focused primarily on the Nordic region but as the markets for online gaming spreads throughout Europe and the rest Latin America so is the marketing for all BestGaming brands.

About EveryMatrixwww.everyMatrix.com, founded early 2009 and is the holding company behind OddsMatrix the fully managed sportsbook solution including market creation, odd compilation, liability and risk management and settlement. GamMatrix – a vendor neutral gaming management and payment processing platform providing all the required back office tools needed to manage player accounts effectively. BanaMatrix, a intelligent banner management and marketing solution.