Industry Insights: Store Layout

The layout of your store is important for sales! A good-looking flower shop will attract more clients and consequently, increase profit. Tell stories through your store displays, use items that represent your style, and feature designs that call people’s attention. Make sure there is space to move, you want to create a flow. The goal is to draw consumers into your store!

Remember you are a florist! Use flowers on your displays. Feature them at the cooler but most importantly use flowers on your floor. Clients are drawn by the color of flowers, captured by their texture, and attracted by their smell. You want the people that enter your store to interact with your product. If they see, touch, and smell the flowers they will be more likely to buy them.

Your store layout talks about your brand and your work. Expose the products you want to promote the most in creative ways. A beautiful layout will capture your client’s attention!

Anthony has more than 27 years experience in the floral industry, including 20 years as a retail floral shop owner. His dedication to the industry and desire to constantly keep his design skills at the forefront of trends and techniques not only made him transition quickly from designer to shop owner, but also proved to be useful as he continued in his career path as an educator. That passion for education combined with Anthony’s fresh and vibrant design style is the ideal platform providing opportunities to share experiences with peers as he presents local and national level education programs.