Unfortunately, according to statistics, just 5-10% of people are successful.

And that includes people who use smoking cessation aids.

Why quit smoking?

And yet there is every reason to quit smoking.

Smoking 20 cigarettes a day will cost you £2136 a year. You lose your sense of smell, it affects your fitness, and could lead to an early death.

But while quitting is the best option, if you can’t or don’t want to quit there is an alternative.

Just how much safer?

The electronic cigarette is a device which contains nicotine in a liquid solution.

Nicotine is still an addictive solution. But it is not nearly as bad as nicotine with dozens of carcinogens and hundreds of chemicals.

Scientists agree.

According to one recent review by Professor Siegel, which reviewed 16 seperate studies into the electronic cigarette, the average electronic cigarette contains 1000 less times carcinogens than regular cigarettes. (Ours goes one further, having been tested by independendent lab ANALYZE to be completely toxin free.)

The benefit, according to Siegel, was clear. E-cigarettes are much safer than real cigarettes.

Money, money, money

Money may be funny in rich man’s world but for most of us spending an extra £2136 a year hurts.

Fortunately, the electronic cigarette helps with this.

We estimate that if you are a 20 a day smoker you will save £1860 a year by switching to the electronic cigarette.

Indeed, many of our customers tell us that the electronic cigarette has paid for itself before the first month is over.

Smokers love it

And it’s not just your health or your money. The electronic cigarette is also enjoyable.

Many of our customers say it as good as a real cigarette. Some say it is better.

Author:About James Dunworth

Main blogger at the Ashtray Blog, co-author of a University of Alberta study of "Electronic cigarettes as potential harm reduction products", co-author of the book: "Electronic Cigarettes: What the Experts Say." Works at ecigarettedirect.co.uk.