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What is Google?

Tuesday, July 01, 2014

And in the very near future, Google will exist, not as something you need to understand as "Chrome" or "Android," but as a conduit of information that's on just the right screen at just the right time.

Last week, we looked at Google as a double-edged sword. This week, as we've had a little bit of time to lean back and take in Google I/O with some perspective, we'll try to find out precisely why that double-edged sword exists.

The edge arises from the collision of two fundamental truths about Google: first, the folks at Google make really cool things. Second, the company has incredible ambitions.

So what does the beast want? Fast Company explores that question through the prism of Google's new design language, Material Design.