Marketing Your Pharmacy Services with Social Media

Saturday, June 17; 9:10 AM – 10:10 AM
• 1 hour CPE

0142-0000-17-027-L04-P | 0142-0000-17-027-L04-T

Instructor
Brian Donahue, PharmD, Assistant Professor of Pharmacy Practice, South University School of Pharmacy

Description
Social media. You probably use it, but do you understand its potential to engage patients with your pharmacy practice? If the answer is a resounding “maybe” – this session is just what you need. Marketing Your Pharmacy Services with Social Media will help pharmacists utilize social media platforms to increase awareness of their brand and practice.

Join Brian Donahue for this look at practice-enhancing social media techniques. Brian will discuss how to create and monitor content for various platforms regardless of budget, and how to develop connections by engaging with different audiences.

Learning objectivesAfter completing this activity, learners will be able to:

Describe the differences between various social media platforms

Explain the importance of building your brand through social media

Implement a social media plan specific to your pharmacy or institution’s needs