Witnesses told WISN 12 News reporter Christina Palladino that the car was speeding on Silver Spring Drive, hit the Glendale sign and then a light pole, flipping several time in front of an apartment complex. The car landed upside down.

"I sprinted across the street as soon as it flipped. I thought maybe it would start on fire. I tried to maybe get them out of the vehicle," witness Steven Gallmor said.

Glendale police said the victims were 48-year-old James Taddey, 47-year-old Davonna Wilson and her 19-year-old daughter, Koteeri Riley.

The North Shore Fire Department recommends drivers avoid Silver Spring Driver between Teutonia Avenue and Green Bay Road for the next couple of hours.

Glendale police ask that if anyone saw the crash to call them at 414-228-1753.

BREAKING NEWS STORIES RIGHT NOW. NOW A MAJOR FIRE RAGING OUT-OF-CONTROL AT A CONSTRUCTION SITE IN MADISON. WE HAVE LEARNED TO LEARNED TWO PEOPLE ARE DEAD. CHRISTINE IS LIVE FROM GLENDALE. AS YOU CAN SEE, INVESTIGATORS AND PARAMEDICS ARE STILL ON THE SCENE HERE. WE JUST LEARNED FROM THE NORTH SHORE FIRE DEPARTMENT THAT THREE PEOPLE ARE CONFIRMED DEAD. YOU CAN SEE THE CAR IS UPSIDE DOWN. THEY WERE USING THE BLUE TARP. WITNESSES TELL ME AROUND 8:00 THIS EVENING, A CAR PULLED OUT AND COLLIDED WITH ANOTHER CAR THAT WAS GOING FAST. IT IS IN A CAR THAT WAS SPEEDING IN THE GLENDALE SIGN AND A LIGHT POLE SLIPPED. A COUPLE RAN TO HELP THE PEOPLE. THEY REALIZE HOW BAD THE ACCIDENT WAS. IT NICKED A LITTLE TREE, HIT A LIGHT POLE, AND STARTED FLIPPING. I THOUGHT IT MIGHT START ON FIRE. I THOUGHT IT THEM OUT OF THE VEHICLE. THOSE WITNESSES TELL ME THAT THE CAR THAT IT COLLIDED WITH ENDED UP DRIVING OFF. THEY SAW A MAN BEHIND THE WHEEL. A WOMAN IN THE PASSENGER SEAT. SOMEONE IN THE BACKSEAT. AS OF NOW, INVESTIGATORS HAVE