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November 17, 2015

DataXu Expands International Footprint into Asia-Pacific

Leading programmatic marketing software company debuts three new regional offices

Boston, MASS. – November 17, 2015 – DataXu, a leading provider of programmatic marketing software for brands and agencies, today announced that it has opened three new offices in the APAC region: Singapore, Sydney and Bangalore.

The Singapore and Sydney, Australia offices are market facing, while the Bangalore, India office represents a rapidly expanding technology and development hub. This expansion affirms DataXu’s commitment to strategic global growth and scale for its roster of brand and agency clients as programmatic methodologies gain a stronger hold on Asia-Pacific markets.

“DataXu is well-known in Europe and the Americas as a leading demand-side platform. We’re excited to be the ‘strongest current offering’ in the DSP marketplace according to The Forrester Wave™: Demand Side Platforms, and are committed to delivering continued marketing ROI for our clients across all regions of the globe,” said James Sampson, VP & General Manager, DataXu Asia-Pacific.

“As DigitasLBi differentiates our media practice in the region by moving to a robust data-led media approach, DataXu has been a great partner to deliver results for our clients,” said Mark Newton, Head of Media, Asia Pacific, DigitasLBi. “They offer a superior platform supported by impeccable service that meets our data-driven marketing needs in a unified, cross-device, cross-channel context that is also brand-safe and transparent.”

DataXu’s entrance into the Asia-Pacific region is largely motivated by multinational brand marketers’ desire for a global, integrated platform that can cohesively stitch together and execute on their complex digital marketing needs. The DataXu Platform gives local marketing teams the precision they need—including increased support for local languages, currencies, geotargeting, cross-device inventory, and 3rd party data for 15 countries in the APAC region. Meanwhile, industry-leading analytics allow clients to understand their consumers’ behaviors across a slew of international borders, channels and devices.