SEO – By Far the Largest and Most Profitable Traffic Source

Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic.

The game has changed.

Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it.

But the rewards are still well-worth the effort.

Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business.

Our playbook is below.

AUDIT

We always start with an audit on every site we touch. Whenever we skip this step, we always regret it later. The last thing you want is to spin up an entire SEO program, poor a ton of time and money into it, and then lose a bunch of rankings later because of core site problems.

Complete your site audit first so there aren’t any problems lurking just out of sight.

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