158 1f '\ ,4 i-' . ;;,.-: '. .. . the most wanted feature on record player units today is now available in models from $54.50... a revolu- tionary development! The Garrard cueing controls eliminate the danger of accidental damage to records or stylus through manual handling; work three ways: 1. To lower the tone arm gently to the record without manual handling.. 2 To pause (and then continue when ready) during single or automatic play. 3. To locate any record groove ac- curately and safely. Built-in cueing controls are featured on three of Garrard s new automatic turntables: d t / , ..' y """" 4' . ;( , .... .. "",,<. #t.:.;'$- """ -t' ' /1 50 M K It -$54.50 with manual cueing and pause control lever bUilt into the tone arm system. t . . / <4i" " ........... J$l"'^ ': """'='" ,.-0':0: L ..... "::..-":. 60 Mk II -$74.50 with manual cueing and pause control lever built into the tone arm system "- ... . . t' "- "> =f? ;<< r . '", " < .('- ',. .... "" LAB 80 Mk II -$99.50 with exclusive hydraulicaliy operated cueing tab control convemently bwlt into the tone arm rest <1'* ........ ...... . o? See all the Garrard models at the New York or Houston High Fidelity Shows. If unable to at- tend, send for complimentary, new Comparator GUide Mail to: Garrard, Dept.GM 796,Westbury, N.Y. 11590. Please send Comparator GUide. Name .......... ...... ............ ............. ....................... Address o' City.. .... State ....... ............. .................... .....llp .............................. children would be a list of families that would buy more of everything. onsky now collects the names and addresse of all those who have appeared more than once in the Birth List over thè past several years, changes the names to "Occupant," on the theory that even if the family has moved, another family with two or more children has prob- abl) replaced it, and comes up with a list of some six minion two hundred thousand households. lVlonsky says thdt for merchandising such products as Pillshury's Funny Face drinks for chil- dl en it is the best list in the ind ustry. Hè also takes pride in the Birth List. "We believe that what we do is good, on the whole," he has said. "It's good for the people who receive it-informa- tion on how to take care of children, coupons worth a lot of money, and so on. In the unfortunate case that a woman loses a baby three or four days after the birth and she writes in, we do everything we can to clean her name off the list, and we send her a letter of apology and sympathy." S OME people in the trade helieve that computerization will eventu- ally result in great master lists of all maga7ine red-ders and all gadget buy- ers. A man in Washington who special- izes in the names of people who have contributed to conservative causes is now reportedly able to produce the names of three hundred thousand right- wingers, sorted on tape to avoid dupli- cation. 'The Diners' Club win soon be åhle to ren t out Its members sorted by profession. Dun & Bradstreet can now produce a list that selects by type of in- dustry, number of employees at each establishment, number of employees in the entire company, geographical loca- tion, sales volume, age of business, and (if the customer subscribes to the Dun I & Bradstreet credit service) net worth and Dun & Bradstreet credit rating. Computers have had an almost revo- lutionary effect on the master lists that already exist-the four or five lists, sometimes called "horizontal lists," that include almost every person in the country who might ever be expected to buy anything. Firms with direct-mai] programs of a certain size-mass-cir- culation magazines, mass-appeal chari- ties, food companies that USe coupons- eventually depend on horizontal lists almost exclusively, and computerization has Inade it possible for them to pick their best potential customers from the mass with extraordinary sophistication. 'I'here are about fifty-five or fifty-six million households In the United States, and a list of some forty-one million of u. . .... " "-I> W \ '.: '^ J' '<'\ "JK , . .. . q . . . '" N' \';' t' . ' : . v"; .' .' t . .' '" , '. ",Y .;. <... . ^ '*; .... \ .;.;if ".",-- :- . <0-.. --::. .: : ! ::.; v .' ., -.'" ',.. " : ' { Magnificent South Sea Island pearls ,.....W@>" suspended from a brillîan t series of marquise and round cut diamonds Earclips from our precious jewels collection. 6,500.00 MMCUi Dallas , Houston. Fort Worth ..: . /':: .- . " "" . . '1 ........ ., PERFECTLY MATCHED THREESOME Quality tailoring makes Bardley's suit and knit shell (with sleeves) a time- less investment. Soft, textured, nubby wool in gold, red, white, or camel. Sizes 6 thru 16 $99.00 complete Mail orders carefully filled. (fi South 505 South Lake Avenue Pasadena. California