Should a company encourage customers to order in Spanish?

It’s happening in Dallas, and presumably other cities. Some people think it’s great, others are upset.

Pizza (Photo credit: The Eggplant)

According to CBSDFW.COM, “A local pizza chain that made waves in 2007 for accepting Mexican Pesos for payment has come up with a new way to generate some buzz for itself, offering free pizza to anyone who orders in Spanish.

“Dallas-based Pizza Patron will be offering free pizza on June 5 from 5:00 p.m. to 8:00 p.m. to anyone who places their order in Spanish. The promotion was announced in a company press release as a way to honor the ‘positive force of change immigrants have made in communities throughout America‘.”

Whaddya think?

— Does this celebrate America’s diversity?

— Or does it undermine our national unity?

— Does this sound like a harmless gimmick or a worrisome trend to you?