[Analytics, Information] Standing out in a world of information density

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Is it going to become easier to manage as analytics improve? Is it going to become easier to manage as analytics improve? Dominate a certain platform?

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GROW - PRACTICAL MARKETING SOLUTIONS

JULY 14, 2015

[Analytics, Information] The future of content marketing strategy

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert.

He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment.

OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. MARKETO : Is a leading provider of marketing analytics software. million. million. million.

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GROW - PRACTICAL MARKETING SOLUTIONS

MARCH 9, 2015

[Analytics, Information] Four ways customer connections will change by 2020

You provide them with meaty, highly informative , engaging content on your website, as well as blogs, video, podcasts, and pins. You distribute this information via your social media feeds and probably pay to boost it through ads. As you connect with your customers, you’re separating them into specific segments so that you can provide them with the tailored information they crave.

Dig into Google Analytics and see what has been working for you. Make sure you don’t have outdated information in your post. Help people easily identify the most important information without having to read every line. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Anyway, enough lamenting. Simple economics. Links.

The new Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans willingly provide personal information as a tradeoff for benefits they receive. The study reveals that more than half do not want to lose control over their information but also believe this loss of control has already happened. How companies are using personal information to institutionalize a profound form of discrimination. To the contrary, the survey reveals most Americans do not agree that “data for discounts” is fair.
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[Analytics, Information] If you stopped publishing your social content, would anybody notice?

shocking statement by Chartbeat, a real-time traffic analytics company. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms. shocking statement by Chartbeat, a real-time traffic analytics company. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. Debate even. Do we post more? The same? community?
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By 2020, the amount of information on the web is expected to increase by 600%. The challenge of cutting through that overwhelming information density is THE marketing challenge for the next few years. I see “information density” like a big hammer forging the innovations in our marketing world. By 2020, the amount of information on the web is expected to increase by 600%. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next!
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[Analytics, Information] The art and science of developing an enterprise content strategy

think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your Content Shock piece is real. The implications for analytics are getting into those small data, not the big data, and teasing that out, and say, “Wait a minute. Informed? think when we look at the changes in the platforms and evolving ways people use information, there's more we can do. The information density you have written about in your Content Shock piece is real.
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[Analytics, Information] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz. I can’t think of an easier introduction to analytics that goes beyond “views” by showing traffic sources, cumulative and incremental traffic visualization, etc. Related Stories Four reasons why traditional book publishing is dying (and what’s next) Behind the scenes: How to write a business book Three marketing truths for an information dense world.
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