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Marketing Plan: 4 Key Elements

"Failing to plan is planning to fail."

A brilliant marketing plan starts and ends with details. Drilling down early to define details of focus and tactics will not only help in the executional stages, but better position you for success in the future. Here are four tips to keep in mind:

Determine Focus
A market-focused business looks outside the company for input and data necessary for strategic and tactical decisions. A product-focused business looks at their offerings and strives to continually improve them.

Concrete, Measurable Specifics
A good marketing plan is full of dates and details. Strategy drives a good plan, but tactics, programs and details make the difference.

Responsibility and Accountability
Groups and committees don’t always work best. Assigning parts of the plan to specific people is a better way to get things done.

Reviews and Revisions
A great marketing plan involves setting goals, measuring results and tracking performance. It includes regular review and revision for ongoing success.