Then and Now: 25 Years with SRAM
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It goes without saying that SRAM's influence on our industry has been overwhelmingly positive. Take a look back at the past 25 years in this awesome video and a 25th Anniversary book that takes you behind the scenes and into the minds of the talented people that made it happen.

SRAM | The Relentless Pursuit | Then and Now

Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. The best part is we just keep making it better.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.