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Marketing attribution is the process of identifying sources or channels that led to the desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product.

Today Chris Lema, vice president of LiquidWeb, joins the show to discuss all things WordPress and WooCommerce. With 20 years of consistent success, Chris has a lot of information to share with us about how to successfully set up an event. We’ll talk about public speaking and how people can improve their ability to effectively hold.

Did you know that up to 97% of e-commerce fails, according to Key Person of Influence data? Other studies are more optimistic, lowering this percentage to 80%: 8 out of 10 online stores fail, still a very discouraging figure! The good news, however, is that the failure of the majority can inspire and contribute to.