New phones to come

LG's New Mid-Range Phones to Come With 'Subtle' Curves

LG to unveil four new smartphones for the mass market at the Mobile World Congress in Barcelona. LG Electronics

As the price war heats up among Android smartphone makers, LG plans to unveil a number of new mid-range models at the Mobile World Congress tradeshow in Barcelona next week in a bid to carve out its share in the cutthroat market.

The South Korean electronics maker plans to launch four new smartphones for “price sensitive” consumers in countries like Brazil and other markets, it said in a statement Monday.

Two of the models—called the LG Magna, and LG Spirit—will come with slightly curved-screens, as part of the company’s strategy to adopt more premium features into its cheaper models to better compete in the market for smartphones priced roughly below$400 without a contract.

LG didn’t disclose the price of the new smartphones.

LG has previously enjoyed a relatively strong presence in South America than other markets, making the region an important market for sustaining its less-than-5% global market share in smartphones.

Despite eking out a profit in the fourth quarter, LG’s global smartphone market share slipped to 4.3% from 4.4% a year-ago, as low-cost Chinese maker Xiaomi zoomed past LG, placing the Korean maker in sixth place, according to Counterpoint Research.

LG is also aggressively revamping its smartwatch lineup.

A person familiar with the matter said in January that LG plans to release a new smartwatch that can make calls without having to be linked to a smartphone early this year. Samsung Electronics last year introduced a smartwatch that supports 3G connectivity, called the Gear S.

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Wednesday 23, December 2015 04:02 PMM∀T Rodriguez

@M∀T Rodriguez: When I come back to school after the break, around a third of my classmates probably have new phones. I'm happy with mine, but just saying.

Wednesday 23, December 2015 04:23 PM2 Leiz

@2 Leiz: or til black friday 2016 come around and i see a deal too good to pass. been fiending for one of them new galaxy note phones.