FDI'S GRAHAM: ECR SAVVY IS CRUCIAL FOR ALL

WASHINGTON -- Many distributors have developed a false sense of comfort about the lack of importance of certain Efficient Consumer Response initiatives, Allister Graham, chairman and chief executive officer of Oshawa Group, Etobicoke, Ontario, warned in a speech here last week.But companies that lag in developing ECR savvy will pay a big price in the near future, he stressed."I find that a surprising

WASHINGTON -- Many distributors have developed a false sense of comfort about the lack of importance of certain Efficient Consumer Response initiatives, Allister Graham, chairman and chief executive officer of Oshawa Group, Etobicoke, Ontario, warned in a speech here last week.

But companies that lag in developing ECR savvy will pay a big price in the near future, he stressed.

"I find that a surprising number of executives still consider many aspects of ECR as optional," or at