SIG: Social Media Basics for Developing Brand Personality

Rohit Bhargava said in his book Personality not included. Why Companies Lose Their Authenticity – And How Great Brands Get it Back,

“Personality is the key element behind your brand and what it stands for, and the story that the products tell to your cusstomers. Every element of your buiness, from your interractions with your customers to the packaging of your products is an element of your brand personality, and these elements that inspire delight or indifference among your cusotmers . In sort, personality matter. Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about.”

So, what is brand personality and how do we use it in social media? Brand personality has been defined as applying human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation.

If it’s so important for a brand to have a personality, then how do we get started? How do we ensure that we portray the brand appropriately? What social media outlets do we use and how?

Social media is not the answer to every question, but social media is a great channel for infusing personality and storytelling. Your competition is already doing it. Your audience is already online. Gallup reports that over 48% of Americans use the Internet at least one hour per day. Are you in the conversation?

Join us as Jeremy Toeman, an expert in digital media and consumer technology, provides simple, straight-forward basics in beginning the development of your brand’s personality using social media channels such as Twitter, Facebook, and others. Learn how to develop and engage your audience, measure effectiveness, and track your results. But be patient…it takes time to build.

ABOUT THE SPEAKERJeremy is the founder of Stage Two Consulting, a marketing agency that advises companies on product design and marketing strategies, with a particular focus on viral and non-traditional programs. This, however, is his “personal” blog which meanders across many topics. Jeremy also blogs about technology at LIVEdigitally.