Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform’s online interface today, and it will roll out to Bing Ads Editor throughout October. How DSA works DSA is an automated way of allowing Bing to serve ads to searchers without an advertiser having to specify certain keywords or landing pages to target. Bing’s organic crawling algorithm assesses content and then matches it to user queries based on what it perceives to be relevant to the searcher, driving them to the relevant URL. This process is further automated by Bing dynamically generating the ad headline the searcher sees. When possible, it will include copy to address any real-time signals that might be useful, such as intent or location. DSA is frequently helpful to search marketers due to its ability to find new search terms automatically that may be worthwhile to add to the account. It can also be particularly beneficial in situations like an e-commerce site with hundreds of SKUs or model numbers, saving advertisers from having to bid on every single instance of a model or product ID. How to set up a DSA campaign Pre-existing DSA campaigns in AdWords can be imported directly to save time. Setting up new ones takes just a few steps. As with other new campaigns, a budget and name are specified, with an additional field for the website that traffic will be driven to: Next, an advertiser specifies…