This blog is dedicated to treating everyone - clients, prospects, friends, and family - as valuable partners. We should show them our gratitude through all our actions, including our marketing.

October 11, 2015

Prospects, Customers, Clients, and Partners

As business people we should be continually finding others
with whom we network and attempt to develop as networking partners. These
people may be prospects, customers, or clients, but they should always be
developed as partners if possible. Most people say that everyone that they meet
is a prospect, but that is not true. However, everyone should be approached as
a networking partner even if they never become a customer.

When we go networking we should get to know the people that
we meet by sitting down with them and getting to know them. We must not attempt
to sell them whatever product or service that we have to offer. We must inquire
as to whatever they need or are seeking for their business or for themselves.
When we assist them in finding what they want, even if it is not what we offer,
we build partnerships for the long haul.

If we don’t have what the other person wants, who do we know
that does? If we do not know anyone with the solutions for someone else’s need,
do we know anyone who may know someone who may assist? That is the ultimate in
building relationships and making partners of everyone. This is the essence of
karma and Gratitude
Marketing. Becoming a relationship builder returns success to all involved.

What if we can fulfill the needs of someone that we meet and
get to know? They become our customer and move into that level of relationship.
Can they still be networking partners and engage in the interchange of
referrals? We should refer others to them and, if they are happy customers, they
should refer others to us. If we become their customer the relationship is basically
the same.

Does this networking relationship only involve the passing
of referrals for business? It should include personal contacts and the
referrals of anything or anyone who can help another party to satisfy their
needs, personal or business. It may be a business supplier, or it might be a
plumber; it could be an attorney or a banker or a college for someone’s child.
If we know someone who can help someone else, we need to put them together.

So, we meet a networking stranger at an event and engage in
a short conversation. Without prejudging them, we set a meeting to chat and get
to know them better. We discover what they need, they may become a prospect,
and we try to market to them. If we cannot provide what they need, we refer
them to someone who can either satisfy that need or may know someone who may
help them. They are now our partner.

Prospects who become customers always should be our
partners. Even those prospects who no not become our customers can be our
partners and should be valued as such. Who knows, maybe the networking
partnership may convince them to become customers in the future. These
partnerships can be the backbone of our success and may mean that we never need
to cold call anyone again. Couldn’t hurt to try, could it?

Networking is marketing and, like all types of marketing,
may be productive or not. It also should be fun and interesting. Practicing Gratitude
Marketing will improve our karma and bring us partners who will
refer new partners to us, helping build our customer base. It is up to us to
turn those customers into clients, and let’s discuss that next week. Please
leave me your comments, or email me at Jim@JimTeasley.com,
or call me at 360-314-8691.