The 20,800-member Nymeo said “the change reflects new service offerings, branch designs, and a renewed commitment to its members.

The credit union traces its roots to 1933 and the opening of The Standards Credit Union to serve employees of the Bureau of Standards in Washington, D.C.

It later merged with a Montgomery County, Md., credit union and changed its name to COMSTAR in 1989, a name suggested in a contest with the winner receiving a trip to the Bahamas, according to the credit union’s history on its website.

The credit union now has eight locations, including one in the Bureau of Standard’s successor, the National Institute of Standards and Technology in Gaithersburg, Md.

A website redesign has been launched and each member visiting the credit union’s branches is assigned a financial concierge to advise about optimal products and services to meet their individual needs, Nymeo said.

“The decision to re-brand is just another part of our strategic plan to make this credit union the absolute best financial institution around – one that provides all the same services and technology as the big banks, but also the level of care and personalization our members deserve,” Nymeo President/CEO Victoria Johnston said in a statement.