Emoji in Real Life are Terrifying (But Could Save a Kid's Life)

What do you get when you apply the kindly, whimsical emoji you know and love to actual human faces? Nightmare fuel for days. But also a very clever ad campaign that aims to stop sexual predators from occupying your child's open tabs.

The offputing images come from ad agency Rosapark for a group called Innocence en Danger, an international non-profit devoted to fighting the sexual abuse of children. It's a gross-out play on the famous New Yorker cartoon; on the internet, nobody knows you're a perv. And what's hiding behind that winky face might just be a creeper.