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FORT LAUDERDALE PUTS THE “T” INTO LGBT BY FOCUSING ON AN EMERGING TRANSGENDER MARKET

So far it’s small but RICHARD GRAY, director of the Greater Fort Lauderdale Convention & Visitors Bureau, believes there’s a potential market here. “It was during a run less than two years ago that I really started to think about the T in LGBT. It’s really the forgotten T. I realized I knew nothing about transgender travelers, and as a gay man I knew nothing about the transgender community.”

Since then Fort Lauderdale has rolled out “a new campaign called ‘Where Happy Meets Go Lucky’, which includes a landing page on our website devoted to transgender visitors. I want transgender travelers to know we are committed to them and respect them. The one thing the trans market has in common with the LGBT market is we’ve all experienced discrimination, safety issues and a lack of acceptance.”Fort Lauderdale’s TLGB website –http://www.sunny.org/TLGB