[Analytics, Comparison] Social Media Features in Marketing Automation Systems: Who Does What?

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems

Google Analytics is the default (and free) service that analyzes visitors to your website. Twitter just recently released a beta of their Twitter Analytics to a select few users. a month LinkedIn Personal Plus service). Is LinkedIn Profile Stats Pro a game changer that will make you want to upgrade your account? Facebook Insights actually provides you with that data.

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments. Seek to educate management ahead of time about the change.

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WEBBIQUITY

OCTOBER 13, 2010

[Analytics, Comparison] What’s the Best Social Media Monitoring Tool? It Depends

Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Share this on LinkedIn. No more. Alterian SM2 Freemium. Social Mention.

" (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") These trends underscore the importance of embedding keywords into every content asset and related web page on your site and others where you maintain a presence. After all, it's where the research process often begins.

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Slides can be seen below. You get the point. Good question!

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. They meet their promise. The following took place in the last 3 days. Day 1.
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LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business. Google Trends – Love this tool! See where keyword trends are heading. Dlvr.it – Possibly the best reporting structure for distributing Twitter, Facebook and LinkedIn. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). The Basics. Yahoo! Content Sharing.
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[Analytics, Comparison] How to Find the Best Keywords for Optimizing Your Website Content

5) Google Trends. Google Trends can be useful in choosing the correct variation of a particular keyword. Below is a comparison between the terms “search engine optimization” (blue), “SEO” (red), “search engine marketing” (yellow), and “content marketing” (green). 6) Google Analytics. While most of the keyword data found in the organic section of Google Analytics is labeled as (not provided), there is a section under “Acquisition” that contains 3 months worth of good data. On Google+ or LinkedIn?
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They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.".
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[Analytics, Comparison] 31+ of the Coolest Social Media, Search and Web Tools of 2010

Actionly also includes Twitter account management and analytics tools. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Share this on LinkedIn. Flowtown.
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[Analytics, Comparison] ClickInsights: How can B2B marketers use content effectively for demand generation?CONNECT THE DOCS |
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