Vanessa Paradis is the new face of H&M’s Spring 2013 Conscious collection and here’s our first look at her behind the scenes.

Vanessa shared in a press release:

“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

The Spring 2013 collection is inspired by the optimism of Spring featuring romantic styles alongside sporty shapes and includes accessories all made from more sustainable materials such as organic cotton, recycled polyester, and Tencel.

Check out Vanessa’s behind the scenes video:

The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men and children.

Also launching with the campaign is a new garment collecting service at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day.

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