May 5, 2008

Seth Godin posted this a little over a year ago about robocalling, that “people will just ignore you if they choose to”. My wife has been plagued over the past few weeks with a robotic caller that won’t quit, and thanks to caller ID, she doesn’t even answer (to Seth’s point).

These days, it could even go further than that. There are services such as Grand Central that allow disposition of a call based on the caller ID, and the phone won’t even ring. Permission to communicate with a customer is not something to be treated lightly, and it is far easier to damage a reputation with perceived spam than it is to build it up with real customer value.