How a Sense of Purpose Is Critical to Unleashing Your Company's Full Potential. Just Ask Patagonia.

Patagonia sells purpose rather than products. While consumers might turn to the brand for its durable outdoor apparel, they stick around for the company’s mission: “We're in business to save our home planet.”

Patagonia’s leaders long ago chose to be the face of sustainability, using their platform when possible to promote environmental and social responsibility. CEO Rose Marcario formally promised via LinkedIn to use the $10 million the company saved in federal tax cuts last year to help the planet. "We are committing all $10 million to groups committed to protecting air, land and water and finding solutions to the climate crisis," she wrote last November.