Tag Archives: email database

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective and easy to mess up. Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many emails did you send? How…