A Brilliant Example of Email Done Right

My friend Marco Marini posted an excellent article on his Blog at ClickMail Marketing. Here’s a copy of the email he received:

Hi Marco Marini, I’m writing to tell you that we’re just putting the finishing touches on your order # X55555. It looks terrific and will be on its way to you very soon. I’ll be sending you an email to let you know when it ships.

FYI, you can check your order status, view, share or re-order your PhotoBooks anytime at MyBookshelf.