Things just got a bit more priceyCanon is starting the enforcement of their MAP (Minimum Advertised Price) pricing rules today. Some camera bodies and lenses will see an immediate increase in their base price. Below are a few examples of the price increases, not including the current rebate program that expires on November 24, 2012.

There are a lot more examples through the Canon lineup. It’s going to be quite important to take advantage of rebate programs, as retailers are going to be unable to give their own deals via web sites. We may also see a lot more bundle deals coming down the pipe to add value to a purchase. Use our Pricewatch pages, and if you see a lower price somewhere, you should probably jump on it immediately, as it may not last long.

Does MAP ensure that supplier margins are preserved, and so competent suppliers can now offer a better service and real photography advice rather than continually being under cut by the box shifting chains?

No one likes high prices, or unnecessary fat in the supply chain but we do like support and advice we can trust.

Gothmoth

Does MAP ensure that supplier margins are preserved, and so competent suppliers can now offer a better service and real photography advice rather than continually being under cut by the box shifting chains?

no... not really.

as mentioned a few times already, other manufactures do it forever.it did not stop the big chains to offer sony gear (as example) cheaper then small shops can.

This does not make me happy. Looks like I won't be buying a new camera this year afterall.

.... I'll probably keep using my 5DII for another 6 - 12 months. Prices are just too high, and other manufacturer's products are increasingly tempting. It was all so much easier years ago, when Canon seemed like the obvious choice .