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Too many organizations are currently caught in a â??green slump,â? struggling to engage in sustainability projects and making far less progress than they should be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating projects that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiative you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them to identify, develop and implement green projects that add valueâ??from an economic, environmental and societal perspective. In The Green scorecard, business leadersâ??from CEOs and CFOs to project managers and engineersâ??receive a reliable measurement and evaluation system that delivers credible data for decision makers. The valuable book, based on the ROI Instituteâ??s internationally renowned methodology, gives you clear steps for determining the overall worth of green projectsâ??for both the environment and the bottom line.

Jack and Patti Phillips unravel the mystery of measurement by presenting a balanced set of measures that show the full impact of programs, including bottom-line measures such as business impact and ROI. -- Stephen R. Covey, Author of The 7 Habits of Highly Effective PeopleWritten in an easy-to-understand format, The Green Scorecard shows how to measure the success of sustainability projects with a balanced set of data including ROI. -- Marc J. Epstien, Distinguished Research Professor of Management at Rice University and Author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic ImpactsReturn on Investment is an answer to what executives are asking for-Patti and Jack summarize everything a practitioner needs to know and do. -- William C. Byham, President and CEO, Development Dimensions International, Author, Zapp! The Lighting of Empowerment and Heroz!If narrowly defined ROI is the only criteria for determining project worth, we can probably kiss the planet goodbye...That's why a deep dive on this subject is crucial, and that's what Patti and Jack Phillips have done, in a way that will be useful and applicable. -- Auden Schendler, Executive Director, Sustainability, Aspen Skiing Company

Introduction: Is Sustainability Sustainable?

p. vii

Going Green: From Kyoto to Copenhagen

p. 1

Green Is Everywhere: The Proliferation of Green Projects

p. 3

The Green Revolution

p. 3

Managing the Change to Green

p. 16

Final Thoughts

p. 21

Is It Worth It? The Value of Green Projects

p. 23

The Green Slump

p. 23

Green Washing

p. 28

Change Toward Green

p. 29

Value Redefined

p. 30

Why Now?

p. 33

The Chain of Impact for Green Projects

p. 37

The Problem with Current Measurement and Evaluation Systems-and How to Improve Them