What is email marketing

What is email marketing?

Email marketing is a valuable method of communication between a company and its contacts. When used effectively, email communication is an extremely efficient and affordable solution for keeping current and potential customers & clients informed about events, product offerings and much, much more. Effective email marketing is targeted (sent to interested recipients) and its content is well-timed and relevant.

Why would I use email marketing?

Email marketing is the perfect tool for anyone looking to increase exposure for their products or services in a cost effective and time efficient way. Email marketing can higherresponse rate from your target audience over direct mail, while saving you time and money. Best of all, you can increase your conversion rate by including direct links to your website, making it easier than ever for your clients to get what they’re looking for-and immediately track the results.