Resource Center

RBFF uses marketing, outreach and education strategies to grow participation in boating and fishing, and offers a variety of tools to its stakeholders to help them more strategically and effectively focus on their angler/boater recruitment and retention efforts.

Take Me Fishing™

Take Me Fishing is the boating and fishing community's national advertising campaign, and is all about capturing the excitement and memories associated with boating and fishing. Through this campaign, RBFF utilizes a comprehensive approach to reach boaters and anglers of all ages and experience levels in order to help increase participation in boating and fishing and fulfill its mission.

Stakeholders can use the Take Me Fishing materials and images in their own promotional efforts and leverage the momentum of a major national consumer campaign. The following materials are available:

TakeMeFishing.org : This one‐of‐a‐kind website is supported by the Take Me Fishing national advertising campaign and media outreach efforts. The site serves as a one‐stop‐shop for those seeking boating and fishing resources, links to each state's license and registration information and safety and conservation tips. Stakeholders can:

Places to Boat & Fish Map widget - A free, embeddable interactive tool that makes it easy for boaters, anglers and outdoor enthusiasts to find bodies of water, specific types of fish and various destination including camp sites, restaurants, picnic areas and other outdoor retailers. To learn more about how you can add this to your site please email Rachel Auslander at rauslander@rbff.org. For more details on adding this free resource to your website, click here.

Hispanic Marketing

RBFF has embarked on a new initiative to engage the quickly-growing Hispanic audience in recreational boating and fishing. Below are some free resources and Vamos a Pescar™ campaign assets for stakeholders: