Many people I speak to are tired of feeling overwhelmed by social media. If you feel that way, you’re not alone. I’ve often felt that way. But I have good news. Social media is my full time job, but it doesn’t have to be yours! Chances are you’re spending too much time on social media [...][Continue Reading...]

#TuesdayTip: Put yourself in your customer’s shoes when planning your posts on social media. What social media platform does she spend the most time on? Is that where you’re spending your time? What does she log in looking for? What is she struggling with today, and how can you make her life easier? If you [...][Continue Reading...]

I had a lot of fun putting together this list of 7 S’s of Simple Yet Savvy Social Media Strategy as part of my presentation today at the Danbury chapter of Believe, Inspire, Grow (B.I.G.), one of my favorite women’s groups. Enjoy! 1. Set a goal. This could be to follow five new influencers, edit [...][Continue Reading...]

Asking for help can be hard. As women and entrepreneurs, we feel like we have to do everything in our lives and businesses. That’s a lot of pressure to carry around, and it can lead to overwhelm and burnout pretty quickly. I’ve learned that as we build our businesses, most of us have so many [...][Continue Reading...]

I try to be flexible. Sometimes I succeed. Lately, it’s been more of a challenge because I’m a work-at-home mom (a.k.a. WAHM) with two little girls under four and a lot to juggle. When I transitioned from working forty hours a week on staff in a nonprofit office in Manhattan to working for myself in my living [...][Continue Reading...]

For those of you who have been hoping Twitter would just go away so you wouldn’t have to figure it out, I have bad news for you… It’s not going anywhere. In fact, it’s the fastest growing social network in the world by active users and 70% of small businesses are already engaging with customers [...][Continue Reading...]

This morning a woman in a store asked me if I was planning on shopping this Black Friday. My answer as always was a resounding “no!” This year in particular, with a very active two-year-old and another on the way in a few short months, the idea holds no appeal for me whatsoever. But more [...][Continue Reading...]

This time of year is terrific for networking. Many of us are on a merry-go-round of business meetings, children’s sporting events, and holiday parties. Occasions like these are where some of the best connections in business are made, especially for us moms – it’s just how we do business. But if you don’t have a [...][Continue Reading...]

My coaching clients are passionate about their companies and want to be the ones representing their brands on social media. But they have a lot they need to fit in over the course of the day and social media marketing is only one thing on a pretty long to-do list. So they’re always looking for [...][Continue Reading...]

Many people ask me for my “special sauce,” the best practices for truly optimizing their social media strategy in just minutes per day. None of us have a ton of time on our hands, so we have to be effective with each post and update. The core of any successful social media strategy is to [...][Continue Reading...]