Roger, a clumsy and incompetent employee in a funeral home is fired. As he leaves his office depressed and ends up by a beach, he sees people picking up waste. The latter all seem to also have failed their responsibilities; and as they warmly welcome Roger, the message becomes clear: anyone can pick up litter.

Context

This advertisement is a part of the Ocean Initiatives 2011, the biggest education campaign regarding marine litter through the cleaning up of beaches, lakes and rivers all over Europe.