Should your local business be running Pay-Per-Clicks ads? There’s a good chance you should. This post gives an overview of Pay-Per-Clicks (PPC) ads so you can decide.

Pay-Per-Click (PPC) is the advertising format popularized by Google (the #1 search engine in the world with 80% search market share—according to Search Engine Land). The name of these ads is “Pay-Per-Click” as you only pay for an ad when someone clicks on it. Each time someone clicks your ad you pay Google the agreed fee.