Simply Clean Laundry Detergent

Simply Clean Detergent is an environmentally safe formula that is
also extremely efficient. It is formulated with biodegradable
surfactants that, unlike phosphates, do not react with calcium ions
present in hard water. Because of this, Simply Clean works equally well
in hard water.

A suspending agent, Cellulose Gum
(derived from plants and also a food additive), prevents loosened dirt
from returning to clothes. Other ingredients include ethanol and a
non-poisonous optical brightener. Ethanol is used for removing oily
soils and stabilizing the detergent system while the optical brightener
(less than 0.1%) emits light thus making fibers look brighter.