I’ve been assigned to create „something impressive yet fast to deliver” for McLaren Agency’s presence at real estate industry trade fair in Switzerland. We had a bit more than a week to come up with an idea and deliver the final product.

Since it was impossible to have a booth at the show, I’ve decided to create a virtual stand: no booth needed, just a pair of Google Cardboard-supporting goggles and a smartphone. The idea was to build a virtual room with four interactive walls: one with MA logo, second one for a demo reel, third with the list of the agency’s services and the last one that worked as a gateway to one of our projects (virtual apartment).

It took 3 days of research, ideation and design and a week of development (by our IT partner).