Ro Bhatia

Ro Bhatia

Ro Bhatia is chief product and strategy officer at LimeLight, an ecommerce platform built with flexible billing solutions, data analytics and industry leading anti-fraud tools. LimeLight takes the complexity out of online sales for Direct to Consumer (DTC) brands to scale and grow revenue.

Not presenting additional products when a customer adds an item to their cart — also known as upselling and cross-selling — is costing you more than you think. Research from Forrester shows that upsells and cross-sells count for more than 30 percent of e-commerce revenue, so now is the time to make them a priority. To start,…