Hey! We know that a lot of our followers and readers across Dallas Ft. Worth (and beyond) are business owners or professionals with entrepreneurial side activities, so we like to periodically bring you helpful tips to enhance your chances for business success. One of those strategies we recommend is to create and maintain a social media account. As crazy as it might seem, based on our recent surveys and feedback, we know that many of you still have an outdated notion of doing business on the internet that are still stuck in the 1990s! So as a public service announcement, we want you to retire those old ideas and embrace the latest social media strategies. Currently, Instagram, Facebook, Snap Chat (or just Snap now), Twitter, Pinterest, Reddit, and a few others dominate the space.

This article focuses on the most popular, viral-prone social media channel for the trendsetters: Instagram. Entrepreneur Magazine just published an article on Instagram we think you should read if you’re new to social media marketing strategies. Feel free to check out our Instagram page at @Affluentblacks to get an idea of how to use Instagram for your strategy…

Instagram has seen incredible growth since it was acquired by Facebook in 2012 — in fact it’s grown by 400 percent! That’s why for marketers, it can be an extremely helpful tool. Why Instagram?First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere. Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers!