Mass Media in a Changing World with Media World 2.0 DVD-ROM

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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.

Overview

Introduction: Media in a Changing World

Chapter Opener: The Convergence Generation

p. 2

Media Literacy

p. 5

Media Criticism

p. 5

Career Preparation

p. 5

The Critic versus the Practitioner

p. 6

Basic Terms

p. 6

Media History

p. 11

Understanding Today's Media Industries

p. 12

American Dominance of World Media

p. 12

Cultural Imperialism

p. 14

Foreign Media in the United States

p. 16

Reasons for Corporate Media Growth

p. 16

Patterns of Ownership

p. 17

Media and Governments around the World

p. 21

Media and the Audience

p. 27

Media Controversies

p. 28

Impact Issues Deal with Media's Influence

p. 29

Legal issues Deal with Media Law and Regulation

p. 29

Ethical Issues Deal with the Morality of Media

p. 29

The Interrelationship of Impact, Legal, and Ethical Issues

p. 30

Milestones in Media History

p. 14

Close-Up on History: Technology and Change: The Telegraph

p. 12

Close-Up on Industry: Breaking info a Media Career

p. 24

Close-Up on Controversy: The Many Meanings of Censorship

p. 30

Media Conglomerates

p. 22

Media Impact: Understanding Research and Effects

Chapter Opener: Grand Theft Auto Theory and Research

p. 34

A Brief History of Media Research

p. 37

Early Studies

p. 37

Studies into the Effects of Television

p. 43

Marshall McLuhan and Cultural Studies

p. 45

Current Research

p. 48

Understanding Today's Media Theory and Research

p. 49

Social Science Perspectives

p. 50

Cultural Studies

p. 55

Media Theory: A Complex Whole

p. 56

Controversies

p. 57

Research versus Conventional Wisdom

p. 58

Limitations of Research

p. 58

The Industry's Response

p. 60

Milestones in Media Research

p. 48

Close-Up on History: Seduction of the Innocent: The Effects of Comic Books