Boost Sales with Great E-Commerce Photography

October 25, 2017

The million-dollar question: How can you boost your online sales?

Online retail (AKA ecommerce) competition is fierce and there is such a brief opportunity to make an impression on potential customers. While product description and specifications are important, they can’t sell the product on their own.

Ecommerce product photography is key! And no - not just any old photo will do. The better your products look, the more you are going to sell. If you want online shoppers to slow their scroll and click “Add to Cart”, your products need to look amazing.

It’s difficult to put a price tag on ecommerce photography.

Maybe you’ve been getting by with using stock photography? Bad idea. Those photos will never stand out from the pack and are often just plain junk.

Or maybe you’ve considered attempting to DIY your photos? No. Just, please… no. This means a lot of trial-and-error and investing in all kinds of unnecessary equipment only to be left with subpar photos and a whole lot of stress.

While there may be cheaper routes, is that really a risk you want to take? Like it or not, photography quality is a reflection on both your company and your product. We can promise you, this is one thing worth leaving to a professional.

Shameless Plug Alert!!

Here at Image Studios, we have years of professional experience doing product photography for some of the biggest names in online retail. We produce stand-out photos at a competitive price. Plus, you can count on us to make this whole process as easy and turnkey as possible. We love doing it and we are dang good at it.

So, how might this whole process look?

Well, first, we need to get your product in our hands – whether you prefer to ship it to us or we come pick it up. We take care of booking the models and hiring makeup or hair stylists when needed. Our team spends the time to make sure your product is picture-perfect: steaming, polishing, styling, etc. Once camera-ready, our experts will photograph your product in one of our state-of-the-art studios under proper and documented lighting (FYI - having standardized lighting for all products is critical in making your photos look uniform and cohesive). Those images are then sent to post-production for retouching and clipping paths.

By the time they make their way back to you, you’ll be looking at a beautifully curated collection of flawless works of art. How nice does that sound?