Stationary

IN AN AGE OF ELECTRONIC CONTACTS, we cannot forget that one of the most important ways that the visual identity of the University is expressed is through a basic, fundamental means of communication: stationery. Letterheads, envelopes and business cards are daily, wide-ranging expressions of the University, and each letter, envelope or business card provides an opportunity to introduce, enhance or reinforce CUNY’s graphic identity.

With the extensive number of University departments, schools and colleges, and the amount of printed communication generated, consistency in use of the elements of graphic identity is paramount.

This manual provides guidance for the size and positioning of the CUNY Logosquare and Logotype and outlines the differences between use of the University logo for communications within the system of the University and as a co-brand together with its schools and colleges.

Letterheads

For all usage.

The letterhead should strive for consistency in both printed and digital form. The two formats are shown at right: University office (A) and individualized departments (B).

Logo size and placement remains uniform on both, as well as letter text placement and general margins.

RECOMMENDED If other stock is used, post-consumer waste (PCW) content should be at least 30%.

Envelopes/business card

For all usage.

Similarly, the two envelope formats are shown at right: University office (A) and individualized departments (B).

Logo size and placement remains uniform on both, as well as general margins. But the address block alignment differs, with the University information brought under the Logosquare. The departmental information is kept aligned with the University name as shown.