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Freesat appoints new marketing director

Freesat, the subscription free satellite TV service, has promoted Jennifer Elworthy to the role of director of marketing and communications.

She succeeds Paul Gilshan, who leaves after three years at Freesat to join employee benefits car company Tusker as chief marketing officer.

Ms Elworthy will oversee the development and execution of Freesat’s marketing strategy. Since joining Freesat in 2013 as head of marketing and communications, she has played a key role in delivering the company’s marketing initiatives.

Prior to Freesat, Ms Elworthy worked at The Times where she led campaigns to market print and digital subscriptions. Prior to that, at the BBC she worked across the international launch of BBC-branded channels. She is a graduate of the Marketing Academy and a non-executive director of Digimeal, a digital start-up.

Freesat managing director Alistair Thom said: “I’m thrilled to promote Jennifer to her new role. Over the past three years, she has shown herself to be a true advocate of the brand and a natural strategic thinker. With a significant shift in the way we position our offering having taken place, most notably through Freetime, Jennifer will continue to shape and drive our connected offering.”

Ms Elworthy said: “I’m really excited to take on this new role at Freesat. It’s an important time in our company’s growth as we shift focus and put Freetime at the front and centre of marketing, and I’m looking forward to taking on the challenge.”