Childrens Hospital of Minnesota: Stitches

The real world of the hospital.

Published on Oct 11, 2011

Editor's Pick

Peterson Milla Hooks created this series of honest and un-schmaltzy spots showcasing the Children's Hospital of Minnesota. (The agency says it went after the account because many of its staff's children had been patients, and it wanted to show 'what an amazing place it was'.)

TV spots take a documentary-style approach - the agency went in with a small film crew and interviewed people around the hospital - while all the children featured in the accompanying print ads were real patients. Scott Vincent of Hungry Man directed, while James Schwartz was the photographer.