Before I begin, a lot of you may think that you don’t have
room for these two machines in your small shop or that it might not be
profitable but when you look at the numbers, you’ll see otherwise.

Tire Changers and Wheel Balancers are two fundamental pieces
of equipment any auto repair shop should have and for pretty clear reasons.
Tire changers remove tires from wheels in an effective manner while Wheel
balancers help keep the weight of the wheel evenly distributed. Investing in
both of these machines can be quite beneficial mainly because your shop can
offer many other services just by having a tire changer and wheel balancer
among your equipment tools. Here are the Top 3 Reasons why investing in a Tire
Changer
and Wheel Balancer can Help
Grow your Shop.

All-in-one Repair
Shop

This is probably something everyone knows by now but there
is nothing more annoying than having to go to multiple places for different
services and products. Running errands is annoying and quite frankly, if I
could get my lunch, drive my kids to school and buy auto equipment all at the
same place, I’d probably do it. So buying multiple auto parts in more than a
few locations is unacceptable.

Regardless of the size of your shop, your clients come to
you and expect the best possible products and services available. Once a client
trusts you, why not use this to your advantage and offer them the convenience
of saving them time? With wheel balancing and tire changing services, never
again will your clients ever have to go from shop to shop until they have all
their needs taken care of.

Having both tools (at least entry level) will allow you to
not lose business to other bigger shops. Owning both machines enables your shop
to be the one place where your clients can have their vehicles serviced
completely. Throw in a few beers and a TV with SportsCenter on all day and the
only problem you’ll have is getting these guys to go home.

Pushing Products and
Accessories

Not only will having a tire changer and wheel balancer be
convenient for your clients but it will also allow you to sell other products
as well.

Before owning a tire changer and wheel balancer, unless you
sell tires, wheels and accessories at extremely low prices, people will be
buying those products from the “experts” (or shops that balance wheels and
change tires).Purchasing a tire changer and a wheel balancer allows you to
become the go-to-guys for all vehicle related services
and you can even start selling wheel and tire accessories to
increase your profit margin. Since selling these accessories won’t be your
bread and butter why not start with a few products, sell them at low prices and
ensure the big repair shop down the road doesn’t take all the glory.

Let me paint a scenario for you. Suppose you live in a small
town with a population of 25,000 people where the median household income is
$53,000. Most of these people own at least one vehicle which implies semiyearly
maintenance.

Your average vehicle needs to have its wheels balanced every
7,000 miles (roughly 3-4 times per year) and have its tires changed every 30,000
miles. The prices for these two services varies but for the most part a wheel
balancing service can run you about $50 (for all 4 tires) and a tire changing
services $60 (x4=$240).

The reason I mentioned the families is so you can get a
better understanding of your potential target market as well as how much money
you can make. With a wheel balancing and tire changing service one family
vehicle can make you about $150 per year which may not seem like a lot but
multiply that times the 8,000 potential families living in your town for a task
that takes your technician 45-60 mins to complete. For tire changing the
numbers are similar, $240x8,000 gives you a pretty hefty sum.

Now that you have a sense of how much you can potentially earn,
JMC Automotive Equipment’s tire changer and wheel balancer combo can be
purchased at a fraction of that sum. An entry level wheel balancer and tire
changer can be purchased for as little as $3000. At that price, you really
can’t afford to NOT offer wheel services.

As repair shop owners we should always be innovating and
looking for ways to garner new clients. If you think you don’t have room for a
tire changer and a wheel balancer combo or think you can’t afford them, be
aware that your customers come to you because they know you do a good job. Why
not show them your wheel services are also unsurpassed with a tire changer and
wheel balancer from the industry’s biggest names.