Friday, November 3, 2017

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last
Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The
main Auditorium of Distrito Telefonica was full of guests and many others
followed the event via streaming from various countries. In order to thank you
for the reception and welcome we received, we want to share with you some
standout moments from BDID2017 and from our experts’ talks. We want to keep on
growing with you on the exciting Data-Driven journey. Shall we begin?

The Big
Data Innovation Day 2017 saw a total of
467 attendees to the event, completely
filling both the Central Auditorium at Telefonica as well as the Innovation
Center. Also, over 800 users in more
than 20 countries connected with us via streaming, with clients coming
together around the world to follow minute by minute the event, meaning it was
a global gathering.

Figure 1 : Part of the LUCA team at BDID2017

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The
conference began with a welcome from Javier Magdalena, Director of Digital Business and
TSOL at Telefonica España, who led into the talk by Chema Alonso, Telefonica’s CDO. Joined on stage
by one of LUCA’s hackers, Chema gave particular emphasis to how data can make businesses more competitive
in their digital transformation and business development. He presented the
latest developments in LUCA Transit, LUCA Comms, LUCA Fleet and LUCA Verify and
also shared with the room the desire to give users back the value of data so that their digital life is easier and more safe

Elena Gil Lizasoain, CEO of LUCA, showed us that Big Data is a reality at that we keep
growing with you, since the value of Big Data is in combining data with
insights in order to make data-driven insights. She presented the latest
solutions and technological integrations that we at LUCA have developed this
last year, as well as the different case studies of well-known clients in the
retail, tourism, banking, logistics and transport sectors. As well as showing
how Big Data can transform the business world, this technology also contributes
to the improvement of society with projects having been carried out with Unicef, the Profuturo Foundation and the
Telefonica Foundation. These “Big Data for Social Good” projects are
designed to achieve the Sustainable Development Objectives set by the UN for
2030.

Lourdes Cubero, Retail Business Developer at
Telefonica España, continued the presentation alongside Elena Díaz, Senior Analytical Consultant at LUCA. They presented
the benefits that data brings to the retail sector with LUCA Store. To show
this, they passed the baton over to Jesús
Hernández, the assistant manager of the La Vaguada Shopping Center, who shared with the audience about the
collaboration carried out at the shopping center, and the benefits that they
have been able to receive thanks to the great value of data and the solutions
developed by LUCA.

Carme Artigas, CEO and cofounder of Synergic
Partners, the area of analytics and consultancy at LUCA, then gave her talk
titled “Big Data: Show Me The Money!” This
focused on how, thanks to the combination of data and insights, businesses can notably
increase their profits.

To finish, the collaboration between
LUCA and Movistar Riders was revealed in a presentation by Pedro de Alarcón, head of Big Data for
Social Good at LUCA, and Fernando Piquer,
CEO of Movistar Riders. In their talk titled “How can you build the best eSports team using Big Data?, they
presented the dual purpose of this partnership; analyzing how the physical and
mental preparation of the players affects their performance, as well as
designing an analytical tool which makes the most of the data available to
extract conclusions that can improve decision making. There was even a real
time demonstration that showed how the analysis is carried out.

After the
presentations, the event concluded with a cocktail event where guests had the
chance to visit the four corners; Imagine, Build, Grow and Dream. Several demos
of LUCA products were shown in addition to presentations from our partners Qlik
and Pindrop.

Do not miss
the recap video from BDID2017, enjoy the presentations,
and remember that if you want to stay up to date with the latest news, you can
subscribe to the LUCA newsletter.