It has been ten years since Maserati first introduced the GranTurismo to the public. And to celebrate one decade, the Maserati GranTurismo and its convertible sister, that we know as the GranCabrio both get facelifted and subsequently presented at the 2017 Goodwood Festival of Speed. Though many of us have already witnessed the former at the New York Stock Exchange earlier, it still is worth discussing.

The facelifted coupe does not look far from its predecessor. Noticeable upgrades can be found on the front fascia, most especially the new hexagonal grille, which was inspired from the Maserati Alfieri concept. Furthermore, the improved designs also help with aerodynamic performance, by increasing the airflow and cutting down the drag. When looking at the rear end of the car, you’ll find a rear bumper that has been redesigned.

The 2+2 will also be getting a new, 8.4-inch touchscreen that is compatible with Apple CarPlay and Android Auto inside the cabin. The infotainment system sits above a redesigned aluminum knobs and contains buttons that can activate climate control, driving modes, and some other similar features. Another cabin upgrade is that customers can choose between a combination of Alcantara and leather upholstery, or Poltrona Frau leather. Also notable are the premium speakers by Harman Kardon that ensure you only hear the best.

With reports indicating that Maserati will end production of its GranTurismo and GranCabrio models at manufacturing facilities in Modena, Italy, this 2017, this might be the last year we could see these sports cars rolling off from the carmaker’s production lines.

Now, it seems Maserati won’t allow the GranTurismo and GranCabrio to go out without a bang, as the Italian luxury car maker has taken the wraps off the special editions of these sporty models at the 2017 Geneva Motor Show.

After their debut from New York and Beijing, Maserati brought its GranTurismo MC Centennial Edition and GranCabrio MC Centennial Edition at the 2014 Paris Motor Show. The two Centennial Edition models of the GranTurismo MC will have three special “three-layer' color schemes. This is in addition to the four color schemes already made available.

Aside from the color scheme, there is also now a wider choice when it comes to wheels with consumers given the option of four special finished that uses the Trofeo and MC designs. The center of the wheels will have a medal-shaped centenary logo that is also offered in two finishes, either Charcoal grey or matte Smoke grey, which will depend on the color and design of the wheel itself.

The Centennial Edition also has a wide variety of interiors to choose from. While there are seven exterior finishes to choose from, each will have its own specific interior finish. The seat has been upholstered with leather giving it a rather aggressive look that highly contrasts with the decorative insert based on either the blue, red, or white color of its seat profiles. This particular motif spreads out to the headrests and also surrounds the already magnificent embroidered Trident logo.

The Maserati GranCabrio Fendi will be unveiled at the Frankfurt Motor Show in September 2011. Designed by Silvia Venturini Fendi, this vehicle was built at the Maserati headquarters in Modena, with exclusive and bespoke materials. It was born from the combination of two iconic brands in Italy, which share common values like tradition and craftsmanship.

The three-layered body color dubbed as Grigio Fiamma Fendi is a special dark grey with a shimmering golden finish on the surface.

The wood trim Pergamena Fendi goes across the width of the dashboard, on the top of the gear lever and on the doors, all in the iconic FENDI yellow, like the brake callipers and the embroidered yellow trident on the headrests.

Novitec Rosso has prepared a tuning kit for the Maserati GranCabrio that boosts its performance as well as its looks. The Maserati GranCabrio has been fitted with several clear-coated carbon fiber components, such as a front spoiler lip, carbon fiber grille surround, rocker panel trim, a rear spoiler lip and diffuser. It also received a set of 21/22 inch alloys (front and rear) that feature a five double-spoke design and covered in Pirelli P Zero tires.

When it comes to performance, Novitec Rosso upgraded the 4.7-liter V8 engine to deliver an added 150hp and 82 Nm (62 lb.ft.) to get to this amazing output of 590hp at 7300 rpm and 472 Nm (348 lb.ft.) of torque at 5400 rpm.

As a result, the Maserati GranCabrio is able to accelerate from a standstill to 100 km/h (62 mph) in 4.5 seconds and reach a top speed of 301 km/h (187 mph). Priced at EUR19,900, the engine conversion is complemented with the Novitec Tridente sport exhaust system.

Maserati presented the beefed-up Sport version of the GranCabrio at the Geneva Auto Show. Its 4.7 liter V8 unit has been tweaked to deliver 450 hp and a peak torque of 510 Nm. With Maserati’s Friction Reduction Program, the engine has a higher output as well as a 6% improvement in its fuel efficiency. As a result, the vehicle can reach a top speed of 285 km/h (177 mph).

The powerplant is mated to a ZF six-speed automatic transmission that uses a MC Auto Shift software based on the one used on the Quattroporte Sport GT S. '

Its other tech modifications include a revised Skyhook active suspension and grooved and drilled dual-cast brake discs. The vehicle is easily recognizable with its black front grille that uses a Trident with red accents, black-style headlights with white sidemarks, new front corner splitters and sideskirts.

Maserati unveiled today the 2011 GranCabrio Sport, its latest masterpiece which will be unveiled next week at the 2011 Geneva Motor Show. The GranCabrio Sport takes the standard vehicle to a new level of performance and handling. Under the hood we find a 4.7-litre V8, coupled with the ZF six-speed automatic transmission and capable to deliver an impressive 331 kW (450 horsepower) and has 510 Nm of torque.

The car has an impressive top speed of 285 km/h. Maserati’s Friction Reduction Program has made the GranCabrio Sport’s engine more reactive to the driver’s most-nuanced inputs, while reaching a 6% reduction in fuel consumption.

According to the manufacturer, the six-speed transmission is equipped with the super-fast MC Auto Shift software and was developed especially for the GranCabrio Sport from the transmission in the Quattroporte Sport GT S.

The new Maserati GranCabrio is now available for order and will be priced from £95,630 (OTR) in the UK. The GranCabrio is basically a convertible version of the GranTurismo S. The GranCabrio boasts of having graceful Pininfarina styling and a 4.7-liter V8 engine that is capable of producing 323 kW (440 hp) and 490 Nm of torque. The car is able to go from zero to 62 mph in 5.4 seconds and has a top speed of 175 mph.

The GranCabrio is supported by a six-speed ZF automatic gearbox. Details on the equipment to be used on the model have yet to be released.

Maserati unveiled a personalization program that was developed with the aim of having clients create their own made-to-measure car. This high level of exclusivity is, for Maserati, a source of pride given that while it remains a small company it is able to give very high levels of attention and care to every unit that it builds. The GranCabrio already has 14 exterior colors for its personalization options.

The UK debut of Maserati's new four-seater convertible is Sunday, October 4, at the Goodwood Breakfast Club, only two weeks after it was officially unveiled at the 2009 Frankfurt Motor Show. This is not the first time that Goodwood and Maserati have partnered for such an event.

On the very first race meeting on September 18, 1948, Prince Bira entered a Maserati 4CL. At the UK debut, a tribute to the Trident marque will be given. The new 2010 GranCabrio model will join other Maseratis at this Sunday's "Maserati Magnifica" themed Breakfast Club.

Also featured at the event will be the following models: Lamborghini, Ferrari, Alfa Romeo, Lancia, Fiat and Ducati. Attendance is free however; a direct vehicle entry to the motor circuit is limited to those arriving in theme-appropriate vehicles.