How To Find an Illustrator for Your Book

OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn

One of the most common questions I get is how to find freelancers for all kinds of publishing tasks. Illustrators are one such sought after group of people and today Lisa M. Griffin, illustrator & designer gives us some tips.

You have decided to self-publish your completed manuscript and have decided on a company to print your book. Great! But you still have to make a critical decision, the artwork. Namely, who can do it, where do I find them and how much should I pay them?

A few self-publishers have a variety of illustrators to choose from, and this is a good option to begin with. I would suggest doing additional research, as there are many talented illustrators working today and you might find one more situated to the style you envisioned for your book.

A wonderful place to start (and consider joining) is the Society of Children's Book Authors and Illustrators. This is a member based creative organization and it holds a wealth of information on publishing such as industry tips, directories, artist portfolio's and contact information. Another source is Childrensillustrators.com, which is primarily a portfolio directory site. It is a visual playground of creative talented sorted by medium, style and subject. I recommend this site if you are unfamiliar with the artistic style you want – reviewing portfolios will give you a better understanding to your preference. Also, don't forget the power of a good Google search. Most professional illustrators have both a blog and website, which gives you a more intimate look at the creative person behind the art.

Ok, you have done your research and found a few illustrators that you are excited about and would like to contact… now what? I would suggest a few things to consider before sending a query letter or email.

1. How many illustrations do you need? For a picture book, will it be full page spreads or single page art? If it is a young adult book, maybe one illustration per chapter? What is the layout size of your book? Will you be needing spot illustrations too? You get the general idea, right?

2. Set a realistic budget for art. Do not expect a professional illustrator to do your book for free, for their portfolio or for a split of future royalties. If you are approaching an experienced, professional, illustrator with a query you should do so respectfully and be prepared to pay them for their time, effort, talent and experience. To give you an idea of current industry rates for children's picture books (based on a 32pg book) estimates range from $3,000 – $12,000, plus royalties. To break it down another way, if you estimate that an illustrator is creating 20 original illustrations for your book and you are paying them $3,000 for art that is $150 per illustration. Now consider how much time goes into each illustration, starting with thumbnail sketches, revisions, pencil outlines and final color. Oh and don't forget the cost of supplies, along with the artist's time.

3. When you find the perfect illustrator and you are both happy with the creative arrangement, it is important to remember one more thing. Let he/she do their work. Yes, talk about your manuscript and give them an idea of the scenes you want illustrated, but allow room for creative expression. You approached this person because you loved his/her art, right? So trust in the illustrator you hired to breathe life into your story and give him/her some creative freedom. If you are unhappy with a certain composition tell them early on and explain why. I much prefer getting revisions in the early stages to eliminate surprises during final color. Trust me, most artists have developed a thick skin over the years and can take constructive feedback – especially during preliminary work.

Self-publishing is not an inexpensive endeavor. But if you believe in your story and want the satisfaction of having a beautiful book, then you need to recognize that quality illustrations are an important ingredient in the editorial and marketing value of the book.

Hi, Im looking for an illustrator to draw some great realistic sketches for my novel. One sketch per chapter and each chapter is about a different adult character. A cover drawing is also needed, if you’re interested please contact me.
Thanks, Jacquelyn

Hi Jacquelyn, If you are still looking for an illustrator, I would be happy to send over some examples to you. I do various styles of illustration but happy to do realistic, both pencil and in colour. All the best

Just starting to develop a children’s book for my son. I would like to have to book illustrated and potentially published. Thinking about a small board book with about 12 pages and a cover. What can I expect for the cost of illustration?

If it’s a personal project then it will be much cheaper, if all 12 pages have an image I would expect the cheapest would be around £500. However if you were to publish it it would be a different story as it’s commercial use of the work I would expect at least 3x as much. Although student illustrators and hobbyists typically charge less than this they usually don’t have the experience

I am entering into the world of illustration and I am in the process of gathering some examples to use in building my portfolio. I would love to work with authors who are creating children’s books but I am open to other genres.

At present I have compiled sketches for the purpose of character Development and I’m hoping to deliver a few pages in the next few months to showcase my art translated into an illustrative capacity.

I am an illustrator of 14 years. I have done over 1000 illustrations in different styles for clients.
I am an experienced illustrator, Graphic Designer and animator. With over 12 years experience.
Please view a few of my projects herehttp://www.just2b.org/illustration.html.

Pick a medium you are comfortable with and stick with it for all the illustrations. Because I’ve seen children books use any of the mediums you listed and much more. It’s not the medium that matters it’s quality and consistency in the artwork.

Hello! I’m a illustrator with a colorful and cheerful style that fits for children’s books. I’m looking to collaborate and help writers make their books come true! This is my portfolio https://marynelcamacho.wixsite.com/home

I am an illustrator and also professional fine artist. I have created book cover illustrations for 3 books and am in the process of creating the illustrations for a children’s book for an Indiana author. You can see examples of my work on Blue River Artist – Rebecca Campbell, on Facebook. I am interested in doing more illustrations.

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Most of the information on this site is free for you to read, watch or listen to, but The Creative Penn is also a business and my livelihood.
So please expect hyperlinks to be affiliate links in many cases, when I receive a small percentage of sales if you wish to purchase. I only recommend tools, books and services that I either use or people I know personally. Integrity and authenticity continue to be of the highest importance to me.
Read the privacy policy here. Read the Cookie policy here.
I hope you find the site useful!
Thanks - Joanna