MediaFile

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It hasn’t yet been six years since the start of the smartphone revolution and we’ve already become an “always on” culture. At least, that’s the temptation. Those who submit can be called The Immersives: checking e-mail, keeping tabs on Facebook “friends,” debating on Twitter, snapping photos of food for Instagram. It would be rare if any of us didn’t have at least one toe dipped in the stream.

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A few years ago, web thinker Jeff Jarvis published an homage to the world’s most successful Web search and advertising company titled “What Would Google Do?” These days, the question seems to be, “What is Google doing?”

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With “Graph Search,” Facebook’s newsearch engine announced Tuesday, the world’s largest social network has finally begun to index a trove of Big Data that’s been piling up for years. Even Facebook probably doesn’t know what’s been deposited in by its 1 billion members. Suddenly there is a way to find out.

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The Federal Trade Commission Thursday dropped a two-year investigation into allegations that Google was gaming search results to drive traffic to its own sites. In a press conference, FTC Chairman Jon Leibowitz allowed that the charges came from a staggering number of Google’s competitors, and at face value they are plausible: Google essentially controls search with something like 70 percent of the market share and, like any company with near monopoly power, might be tempted to use that advantage to slyly divert traffic away from competitors. But in a unanimous vote all five FTC commissioners agreed there was nothing to see here.

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Sometimes the most important ideas in tech are hiding in plain sight. In that spirit, here are three predictions for 2013 that are just waiting to happen. No 3D TVs, wearable computer or jet packs for me — at least not this year.

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Yahoo eats CEOs. The perennially ailing company lures talented managers into the corner suite of its Silicon Valley headquarters, then it sucks their good reputations out of their veins and casts them aside. They inevitably pass through the revolving door an empty shell of their former selves.