Keeping up with SEO

The internet changes fast and SEO is no different! It might be hard to stay current with everything going on, but following Google's guidelines will pay off. One important change to note is that mobile speed is becoming increasingly important. Neil Patel's blog said, "It means that you need to have a functioning mobile site with content that matches your desktop site. This can be achieved with a responsive mobile site that dynamically updates content from desktop to mobile." For more important updates and changes, click the link!

If you work in SEO, staying on top of Google's algorithm changes is absolutely vital! Here are some recent - and not recent changes you should be aware of.

Google's Penguin update made a splash in 2012 because it added to the importance - and quality - of backlinks!

The Pigeon update was all about local searches, helping those with physical locations that are trying to reach local customers.

Also, "Google Fred update was launched in March 2017. Its main aim was to lower the ranking of websites or web pages that content-wise added no value to users but were completely focused on aggressive monetization through advertisements."

Click the link for more notable algorithm updates!

11 Important Google Algorithm Updates Every SEO Professional Should Know

http://www.subhashdigitalacademy.com

Google looked for web pages in its database that contained the exact keyword that the user queried and returned links of such websites on SERPs.In the next chapter, you will learn how the Google search engine considers a particular website [...]

When will the Google algorithm changes happen? Honestly, we don't know. John Mueller from Google tweeted that there isn't necessarily a timeline. He also said, "In general, these are not penalties, so instead of just waiting, I'd recommend getting objective input from peers early on, eg by posting in a forum." We will keep you updated if we get any new information about changes happening or a more definitive timeline!

Google Says There Is No Time Frame For Algorithmic Changes To Take Effect

http://www.seroundtable.com

Google's John Mueller said on Twitter yesterday "There is no fixed timeframe for algorithmic changes to take effect, past the need to recrawl & reprocess pages from the site.""This is similar advice John has given numerous times but hey - [...]

Interesting discussion on Search Engine Roundtable regarding a possible Google algorithm update this month. SEO tools are reporting both fluctuation in the 'SERP's weather' and that rankings have returned to their previous positions before the last update. We at Cureight have not seen any decline or dramatic increase in our clients traffic or positions to date. Have you experienced any traffic gains or losses over the past few days? Let us know.

Mid-November Google Search Algorithm Update Reversal Or Tweaks

http://www.seroundtable.com

The Black Hat World thread has the most chatter of the recent tweaks with the mid-November update.My main page disappeared and some random page which I deleted 10 days ago is ranking for my main money keyword.The WebmasterWorld forums is [...]