Andy Murray set for £50m kit deal

ANDY Murray is set to net £50million in what is expected to be the biggest kit sponsorship deal in Scottish sports history.

Andy begins his bid to regain the US Open title today at Flushing Meadows [GETTY]

The tennis star’s new contract is predicted to dwarf his five-year agreement with Adidas which runs out in November.

He is said to be keeping his options open with industry giants, including Nike.

They are believed to be among those battling for the 27-year-old’s signature.

Murray’s spokesman declined to comment but a source close to the world No 9 was reported to have said his team were talking to Adidas and several other manufacturers.

The Adidas deal – worth £4.5miliion-a-year – was signed in 2009, before Andy’s Grand Slam victories at the US Open in 2012 and Wimbledon last year.

Marketing expert Rod Kohler, of Revolution Sports, said: “Endorsement deals with athletes can be a bit of a minefield. But Andy is important to Adidas.

Nobody can compete with Nike and Adidas and, as long as Nike doesn’t try a ridiculous offer, he’ll sign a new deal with Adidas

Marketing expert Rod Kohler, of Revolution Sports

“At 27, they will look at him and hope he’s at his peak and not on the wane.

“Nobody can compete with Nike and Adidas and, as long as Nike doesn’t try a ridiculous offer, he’ll sign a new deal with Adidas.”

Sports marketing guru Jonathan Wilson said: “Andy’s value has sky-rocketed since Wimbledon and he should maximise that. This will likely be the last big deal he signs. As Britain’s best ever tennis player, the exposure he creates for Adidas worldwide is incredible.”