Event Information

Date and Time

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Description

The Business Model Canvas Workshop 2 is a hands-on workshop limited to 20 NEW INC members led by Shani Syphrett. Part 2 of the Creative Business Model Workshop will revisit the business models we created in the last session and begin to expand thinking into building a cohesive brand. We will start by exploring vision, mission, and values and then outline how to translate those principles into a tangible brand experience (visuals and voice).

WHAT TO EXPECT

1. Bring Your Vision + Passion

2. Learn How to Map Out Your Project or Business

3. Get Feedback on Your Current Model

Facilitator: Shani Syphrett makes things that matter to people. After spending 6 years working in the corporate world of marketing with brands like Nike, Gap, Samsung, Microsoft, and Maybelline, she founded Jamila Studio, a hybrid marketing agency and content studio. She aims to create valuable brand experiences through smart business strategy, brand-led marketing, and consumer-focused campaigns. She also writes a column for Forbes.com where she aims to normalize the success of Black women by sharing their entrepreneurial journeys.