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Pepsi Cola Jamaica has embarked on a 5 week Island wide series of pop-up concerts dubbed, “Pepsi Refresh Tour”. The Tour kicked off on Friday July 8, in Half-Way-Tree. The event allowed consumers to gain a deeper connection with the Pepsi brand, and interact with their favorite Artistes as they performed some of the hottest tracks this Summer. Featured Artists Lia Caribe, Tanto Blacks, Eskabel, and Ishaydz definitely brought the vibes during their 4-hour event.

Tanto Blacks serenades Lia Caribe as he performs a brand new song for spectators at the Pepsi Refresh Tour held last Friday (July 8) outside the Half-Way-Tree Transport Centre. The five week, Islandwide campaign will feature pop music events, trade activations and culminate in a massive concert, dubbed ‘Pepsi Refresh Live’ on August 13 at Pepsi Oval 214/214 Spanish Town Road.

Elizabeth Swaby, (centre) Brand Manager, Carbonated Beverages, Pepsi Cola Jamaica poses with the Pepsi dancers before their energetic performance at the Pepsi Refresh Tour first stop held outside the Half-Way-Tree Transport Centre last Friday. The five week, Islandwide campaign will feature pop up music events, trade activations and culminate in a massive concert, dubbed ‘Pepsi Refresh Live’ on August 13 at Pepsi Oval 214 at 214 Spanish Town Road.

Fans can instantly win tickets to the Pepsi Refresh Live concert by purchasing six bottles of 20 OZ Pepsi from select Wholesalers and Supermarkets during the Pepsi Refresh Tour or through partnerships with Tastee Patties and KFC.