News & Events

Lamar Advertising Company Installs British Columbia’s First Virtual Shopping Wall Mural in Vancouver City Station

Baton Rouge, LA – November 17, 2014 – Commuters in Vancouver, BC can now shop while they wait for the train, thanks to a new interactive campaign from SHOEme.ca, a Canadian owned online shoe retailer, and Lamar Advertising Company (Nasdaq: LAMR). Lamar Advertising of British Columbia is pleased to announce the launch of British Columbia’s first virtual shopping wall mural in Vancouver City Station.

"The concept of a ‘virtual shopping wall’ in a transit environment has been executed in other international transit markets, but this is a first for Vancouver transit,” said Byron Montgomery, Regional Vice President and General Manager of Lamar Advertising. “We are thrilled that SHOEme.ca embraced this interactive concept in OOH marketing and partnered with Lamar to make it happen."

The SHOEme.ca virtual shopping wall mural gives shoe lovers the opportunity to make mobile online shoe purchases on the go through product-specific QR codes posted on the mural in Vancouver City Station.

The SHOEme.ca virtual shopping wall mural stands prominently in a high traffic location in Canada Line's Vancouver City Station. Vancouver City Station's over 97,000 average weekly riders will have an opportunity to make mobile online shoe purchases on the spot through the use of product-specific QR codes posted on the mural. Commuters can simply scan the QR code on the mural using a smartphone and complete the transaction on their mobile device in less than a minute. The SHOEme.ca virtual shopping wall campaign will run on a long term basis. The footwear lineup will change regularly to reflect the latest fashions of the season with simple vinyl replacements.

"We are excited to be working with Lamar to launch our first SHOEme.ca virtual store,” said Curtis Petersen, Chief Marketing Officer of SHOEme.ca. “For an ecommerce retailer, this new installation gives SHOEme a way to not only build awareness, but to drive online transactions as well."

The SHOEme.ca campaign started at the beginning of November and will run on an ongoing basis in 2015.

About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com for additional information.

Press Contacts:

Byron Montgomery
Regional Vice President and General Manager
Lamar Advertising Company
(800) 233-9942bmontgomery@lamar.com

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