Eric Wilson

We need a better approach for online political fundraising that scales for smaller campaigns and is more sustainable for larger ones. When it comes to online fundraising in politics, there are essentially two approaches: stocking your pond and fishing with dynamite. The strategy of stocking your pond involves methodically growing the size of your email […]

One of the common pitfalls I see in a lot of organizations from campaigns to corporations, is a focus on keeping the principal happy at all costs. Unreasonable demands on staff leading to burnout? You got it boss. Hastily executed event with lackluster attendance? On it. If your candidate or CEO doesn’t create the kind […]

Stay current on digital trends and best practices while growing your professional network at the LTO Meetup. Community has always been central to Learn Test Optimize’s identity, now we’re excited to take that community offline with our very first meetup. Tuesday, May 8, 2018 7:00pm – 8:30 pm Hosted by Crowdskout at 1101 K St […]

Here’s a breakdown of what you need to know about the current Facebook controversy involving GOP data firm Cambridge Analytica: About Cambridge Analytica Cambridge Analytica (CA) is the American arm of a British firm called SCL, which has done election work throughout the world. GOP Mega-donor Robert Mercer is a major investor in the company […]

Yesterday, I Tweeted my surprise that this post announcing a newly formed group called the Blue Digital Exchange (BDX) didn’t get much pickup. It’s especially interesting in light of efforts by Democrat campaign staffers to unionize. Taken together, it’s clear there’s a growing sense of dissatisfaction with how their campaigns are being run. Under the […]

Campaigns & Elections has a provocatively headlined article on their site: “Meet the New General Consultant for 2018.” In it, they interview former RNC digital strategist, Samantha Osborne Reynolds who correctly argues that campaigns in 2018 need a digital strategist wrangling all of the constituent parts of an effective digital campaign strategy. This is similar […]

It’s been almost two years since I launched Learn Test Optimize as a community for you — my colleagues in the digital/technology/marketing political space — with the goal of sharing best practices and must-reads. There’s lots of room to grow and improve (you should send me an email at [email protected] with ideas) and I’m proud […]

In this tutorial, I’ll explain why you need to secure your campaign website with HTTPS (and soon) and how to generate the SSL certificate (for free) you need. There’s a chance your website or one of your client’s is not on HTTPS. I did a brief audit of some of the most competitive congressional races […]

The Left are in an uproar over a website called The California Republican that is operated by Congressman Devin Nunes’ political team. It’s even been smeared as “fake news,” a term which has largely lost its real meaning and is just a stand-in for “content I disagree with.” The website, which is currently down due […]