Latest market data

Stock search

Taco Bell has Waffle Tacos. McDonald's has its McCafe. Burger
King has… more burgers.

Burger King is reportedly rolling out a "Burgers for
Breakfast" menu at 5,000 of its more than 7,300 U.S.
restaurants. The menu will allow customers to order certain
lunch and dinner items, including Whoppers, Cheeseburgers,
french-fries and apple pie, during the chain's breakfast
hours.

Chains such as Burger King and McDonald's have struggled to find
the perfect time to switch over from breakfast to lunch,
insisting that the different meals required different setups to
make the process as speedy as possible. McDonald's recently toyed
with the idea of extending breakfast hours from 10:30 a.m. to 11
a.m. – when Taco Bell's recently launched breakfast menu
ends.

The breakfast market is currently the hottest battle
ground in the fast food industry. Taco Bell's new breakfast
menu was the most-hyped menu mix-up so far in 2014. While
McDonald's reported it was unconcerned with newcomers in the
market, the chain was quick to offer free coffee for two weeks
following Taco Bell's breakfast rollout. Plus, coffee chains like
Starbucks and Dunkin' Donuts seem hungrier than ever for
breakfast food items to accompany their beverages.

Adding burgers early in the day isn't the boldest effort by
Burger King, but it also isn't one that will hurt the chain.
While adding a chicken and waffle sandwich might increase
costs and slow down employees -- a problem McDonald's is
struggling with -- serving burgers earlier simply gives the
chain more time to sell their namesake menu offering. More
burgers at Burger King isn't flashy like the Waffle Taco, a
chicken and waffle sandwich, or even Satisfries,
but it emphasizes the chain's image as customers' go-to for
burgers at any time of day.