Thursday, August 12, 2010

I’m obsessed with this Biker Melange jacket from Anthropologie. This Fall I’m prepared to make two big purchases - A great leather jacket and a killer pair of black boots. I think I’ve settled on this jacket at Anthro and for much less than I anticipated. Now when it comes to the boots - I am debating going over the knee, thoughts?Biker Melange Jacket $248

The main project I have been working on this summer is online research community Ytribes. We believe that what we are doing with Ytribes is just the start of a much larger online research community movement. We believe so strongly in this idea that we partnered with Carol Phillips and submitted a panel to SXSW to discuss GenY Research Communities. There is a very intense decision process to decide who gets to speak at next years conference - a large part being the online panel picker.

THIS IS WHERE I NEED YOU! Please vote for our panel to participate in SXSW 2011!

Based on a similar motivation, two research-based communities Ytribes and Millennial Marketing ‘Super Consumer’ Community launched early in 2010. Both communities were built around gathering research and insights on the Millennial generation. Each community utilized open source platforms (Kickapps and Ning) to house the environment and facilitate engagement. The end goal of gathering qualitative research from consumers and turning the content into valuable and actionable material is shared by both communities. The approaches however, were very different. This panel will explore the purpose, ideation, success, failures, results and implications not only of developing a research-based community but also maintaining and monetizing such a project. From gaining Sr. Management buy-in to selling through to a client, we will discuss what we learned, what worked and what didn’t.

Here are the questions we plan on answering with our panel discussion: