Local marketing experts know that geo-targeting their PPC campaign ads is the secret to achieving local paid search marketing success. Some businesses are locally owned, physical locations that use geo-targeted AdWords campaigns to drive more customers through the front door. Other businesses are larger operations with local retail stores looking to drive revenues by supporting the success of their individual locations. The idea behind geo-targeting has always been social in nature. It is to create more business to specific locations by geo-targeting paid ad campaigns.