Delivering Video to Facebook Live

Author

Released

9/5/2018

Join Rich Harrington as he walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups. Rich has appeared in front of the camera as a webinar host, as well as directed thousands of hours of live broadcast television. In this course, he offers practical advice for organizing, producing, and running an event that works for you. He goes over the benefits of Facebook Live, explains how to schedule and promote a Facebook Live event, and shares what you should do after your event wraps up. Throughout the course, Rich steps through both simple and advanced workflows, explaining how to go live from your smartphone, as well as how to tackle a professional multicamera production.

Topics include:

What's Facebook Live?

Different ways to go live

Scheduling a Facebook Live event

Boosting an event with sponsored posts

Using Facebook Live from a phone or tablet

Using Facebook Live with a web browser and computer

Advanced desktop workflows for Facebook Live

Using multiple cameras with Facebook Live

Using graphics in an event

Strategies for after the event

Skill Level Appropriate for all

3h 5m

Duration

8,155

Views

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- Hi, my name's Rich Harrington,and today we're gonna explore how youcould take advantage of Facebook Live.In this course we're gonna take a comprehensivelook at what it takes to actuallygo live on Facebook.We'll tackle this from both the simplestapproaches of using a smartphone,all the way up to professionalmulti-camera productions.Now, we've got a lotta ground to cover so let mewalk you through what you're going to learn.We'll start by a quick overviewof what is Facebook Live.Going over some of its strengths and thereal major benefits of the platform.

Then, we'll talk about different waysof actually going live.There are many different ways to go liveon Facebook, including a business page,as well as a personal page,and I wanna make sure that you are comfortablewith the different options that are open to you.We'll then talk about using Facebook Livefrom a phone or tablet.This is particularly useful if you are on the goand a mobile user.It will often require a cellular data plan,but you can also patch into wifiat a venue or a location.

We'll talk about using Facebook Livefrom a web browser,using just a standard laptopor a desktop computer,and this is a way that most of you will publishright from your desks or remote locationsusing a laptop.We'll then explore a more advanced workflowlooking at options that you can use to improvethe quality of the production using thingssuch as an external camera,some specialized hardware, et cetera.And we'll even explore a multi-camera workflowso you could patch several different cameraangles into Facebook Live so you can then showdifferent parts of the action,or do something that matches more of theproduction value of a television show.

And then finally, I'll share with you somestrategies for after the event to help you knowwhat you should be doing after theFacebook Live broadcast.Things such as posting a higher quality fileand making sure that you continue to promotethe event once it is over.Now, I'd like to give give just a little bitabout my background.I'm a professional storyteller and this takeson many different forms in my day to day life.Now, as an educator,I have published more that 40 booksand 150 video courses.But everyday I publish a websiteabout photography called 'Photo Focus'and we routinely use Facebook Live and otherlive platforms to connect with our readers.

This site has been published now for 20 years.And I also speak at conferences and have my ownmedia production company,and live events are a big part of what we do,both for clients and for our own productions.And Facebook Live has quickly become a verypopular platform that has really risen up dueto Facebook's popularity and ease of use.Plus the fact that it's currently a free platformwhich makes it very appealing in that it reachesa lot of people and it doesn't involvea lot of cost.Now, through the years we've worked on a lotof different projectsfor many different companies,primarily focusing on high tech companies,working with government agencies, and nonprofits.

And I do also find myself working with televisionnetworks and other technology companiesto help them out with their workflows.I've been publishing video to the internet, now,since the early '90s and a lot has changed.From low quality signals and having to do tonsof work with dial-up modems to then take hoursto download the video to instantaneous publishingright from a smartphone.But the principles are still the same.It's always a balanceof technology plus storytelling.So in this course I'm gonna make sure that youhave all the aspects you need to put togethera good production.

We'll address some of the behind the scenesthings as well and best techniques to make sureyou're organized, but we'll also make surethat you really know the technologyinside and out.Alright, let's go ahead and get started.