The retailer dives into stationery with tongue-in-cheek online and physical cards.

In its first foray into stationery, J. Crew has teamed up with Paperless Post, the fashion industry's most beloved e-vite service, for cheeky invites appropriate for everything from pool gatherings to a bachelorette party. The collection, which also includes general birthday and congratulations cards, is available as both online and physical stationery. "They're great for a host who knows when not to take themselves too seriously," says James Hirschfeld, Paperless Post's creative director, who has also spearheaded collaborations with Oscar de la Renta, Kate Spade, and Jonathan Adler. "What's not to like about an expertly calligraphed quip?" paperlesspost.com