Barry got a flyer for a cool new social media promotion at Wendy’s. It looks fun and simple enough: just take a picture of your chicken sandwich and tweet it with a specific hashtag. He writes that what should be a simple enough promo became needlessly complicated because of two mistakes on the part of Wendy’s: they handed flyers out two weeks before the actual start date of the promotion, and directed people to the wrong Twitter account. You know, minor details. [More]