Several years ago, Brooks Sports was near bankruptcy. Company CEO Jim Weber decided to zero in on running shoes, and poured money into product research. Today, the company is second only to Asics in the running shoe market.

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Brooks Sports: Running toward success in a niche market

6:15 min

Several years ago, Brooks Sports was near bankruptcy. Company CEO Jim Weber decided to zero in on running shoes, and poured money into product research. Today, the company is second only to Asics in the running shoe market.