User research training

Learn everything about what your users want

User research provides essential insights into any aspect of your business and digital presence – both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.

You'll learn how discovery and research fit in to a user-centred design (UCD) process, all with an expert practitioner who conducts user research on a daily basis and using real world examples.

During the training course you'll learn how to:

Choose the appropriate type of researchLearn the strengths and weaknesses of each method, which ones are suitable for your projects and in which order to conduct them

Gather and make sense of business and user needsEnsure you take both into account for the best possible solutions

Plan your researchWe'll advise on how to build the case for research to stakeholders and use your resources to get the most value

Conduct interviews and gather dataThrough hands-on exercises, you'll practice one of the most common and effective research techniques

Analyse dataCarry out all the different analysis techniques

Turn analysis into actionable recommendationsLearn how to make sense of all the data you've gathered and use it to drive solutions

Communicate your findingsGet tips on presenting to stakeholders and putting together different types of research deliverables

A UX heavyweight, Martha has 20 years’ digital experience across a huge variety of projects, platforms and sectors. She’s worked all across the world, running research and gaining invaluable understanding of people across the UK, Europe, Asia and the Middle East.

Her approach is holistic, considering not just the user experience research and design, but also aspects such as content, branding and the wider commercial context. From research and co-creation to design and usability testing, her approach is truly customer-centric and, of course, always aligned with business objectives.

Martha gets genuinely charged up by interacting with people during our training courses, and gets excited about communicating new insights and sharing knowledge.