Important safety warnings: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children. Follow safety warnings. Perform the skin allergy test 48 hours before coloring. Can cause allergic reactions follow the safety warnings.

This shade is another classic blonde, with subtle gold tones, making for a slightly warmer shade than the Sahara 02 I used all summer. Very soft against fair skin-tones.Over the years...Read complete review

This shade is another classic blonde, with subtle gold tones, making for a slightly warmer shade than the Sahara 02 I used all summer. Very soft against fair skin-tones.Over the years I've used about seven different shades from the Natural Instincts line, from red to brunette, to blonde, and I've received compliments on all of them. With such fine, delicate hair I couldn't imagine using any other product. It strikes a perfect balance between gentle and effective. While it doesn't give the most opaque coverage, it makes my grey hair look like natural highlights. Also, because it is semi-permanent it washes out and fades slightly toward the end, which I count as a benefit, since it helps blend my dark roots as they grow in.The colors are so natural that I've surprised people by telling them that I'm naturally brunette, while using red or blonde shades from this line. They were so sure the color was my own that they hardly believed me when I told them it was out of a bottle.

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Most Liked Negative Review

No Coverage For Darker Roots Or Grays

Natural color is dark blonde with 50% gray. Thought I'd try something more gentle on my hair but this didn't cover my darker roots or grays. I think it would work best for those...Read complete review

Natural color is dark blonde with 50% gray. Thought I'd try something more gentle on my hair but this didn't cover my darker roots or grays. I think it would work best for those who have exactly the same shade naturally as the box and little or no grays. Comes with extra gloves and extra conditioner. I have to say that my hair felt very soft and smelled good! Unfortunately, this color didn't work so the choice is either finding a true-match to my natural color or going back to permanent hair color which is harsher no matter the brand. Most of my friends are 50% gray so can't recommend it.

I am 60 years old and have quite a lot of gray in my hair, which tends to make me look "washed out." (I was originally a brunette.) I use this product to "warm" up my hair and give me a healthy glow! Because it is semi-permanent, it doesn't cover every gray hair...but that means that the look is very natural and warm (almost like golden highlights). I get compliments all the time on my hair color, and I never hesitate to tell people my secret! I reapply about every six weeks. My hair stays very healthy and manageable. I LOVE this product.

I've been using Natural Instincts color 9N, but that is darker than my natural shade, and I wanted to try a lighter, more golden color. But this one had seemingly no effect on my grey hairs (9N definitely does!) -- what a disappointment. It also appears to be the old formulation (without the 2 week color booster), which might help.

So I was disappointed, and I think I will go back to 9N for coloring my grey and brightening up my hair.

I am a brunette with graying hair. The color "Sunflower" in the Natural Instincts line of hair color "warms" up my dull gray locks and therefore warms up my complexion. Because this is not a permanent hair color, it doesn't cover every gray hair, but that makes it appear even more natural, and the overall effect is very nice and "warm." (You also don't get the dreaded "roots" with semi-permanent hair color like this.) I reapply every six weeks.

I have been using this a couple months now after using Sun-in on my dark blonde hair my whole life. Seems very gentle, actually easier then using Sun-in. My hair is a couple inches past my shoulders and still very light blonde mostly and this blends well. I wanted to go a touch darker then what I have and this is doing the trick without showing roots. I think it looks completely natural. I will continue to use this and then see what happens after the sun-in grows out (a year?) I am pretty sure this is the shade I will stick with. It is still light blonde but not a bleach blonde.

Natural color is dark blonde with 50% gray. Thought I'd try something more gentle on my hair but this didn't cover my darker roots or grays. I think it would work best for those who have exactly the same shade naturally as the box and little or no grays. Comes with extra gloves and extra conditioner. I have to say that my hair felt very soft and smelled good! Unfortunately, this color didn't work so the choice is either finding a true-match to my natural color or going back to permanent hair color which is harsher no matter the brand. Most of my friends are 50% gray so can't recommend it.

I've been coloring my hair with damaging permanent color for 13 years and never had faith a semi-permanent could do the job. WOW. I'll never go back to the harsh products again... I have fine light blonde hair- I've started using this on my roots and my hair has never been happier. Blends away the roots in 10 minutes and I don't feel like it fades at all. If you are trying to get your hair back into healthy shape - this is for you! In the winter, I throw in some streaks using a darker shade. Perfect!

Went several shades darker to cover grays and still not happy with the coverage. I was hoping to make the gray blondish, No GO. Will have to go back to peermanent color. This product really thickens and softens my hair, shame.

This is a great product. My natural color is light brown/dark blonde but I am very gray now. This product colors the gray in a very natural way and gives a shine to my hair. It looks very natural and doesnt leave bad roots because it slowly washes out.