1992 – European Alliance

Tom formed an alliance which has flourished over the past 20+ years – advancing new methods and developing improved analytics.

The Motivational Lens™

Motivations are why people want what they want and do what they do. Competitive advantage lives in understanding the forces that drive consumer
decision making. People are attracted to products, brands, designs... Which satisfy their needs and reflect their own self-image and values.

Unique insights and a proprietary understanding of the customer.

Clarity in terms of method and detailed design is the essential to delivering clarity in the findings.

Customer Information, Meet Customer Understanding.

Research is our profession. Building internal consensus is rewarding. But, collaborating with client teams to directly apply customer insights to product and brand and experience design opportunities is most fulfilling.