The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is tired of in-your-face advertising. They scroll past pay per click ads. They hang up on telemarketers. They don’t answer...

Marketing software, online courses, resource center, trendsetters, a way of doing business If you pay attention to the stock market, you may have heard about HubSpot. It’s the fastest-growing, revenue-surging marketing technology on the market today. Their cloud-based...

Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...

If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the Internet took hold. Facebook and Flickr were founded in 2004. Pinterest, Twitter, GooglePlus (RIP) and Snapchat soon...

A client once told me, “I heard that the only page on the website that matters is the homepage.” My response? Yes, the homepage is important — crucial even — but it’s hardly the most important part of a website’s Search Engine Optimization (SEO) plan. The...

Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable advice for free. However, there is another factor that affects law firms more than any other industry: trust. Only 18% of...