Bellechasse is not the kind of lingerie boutique you go to for functional everyday bras that are designed to be hidden. It revels in the lavish, the luxurious, the visually enticing as well as the sensual. It follows that photos shoots featuring the boutique’s stock gravitate towards presenting lingerie styled with all-out glamour, as if the lingerie being worn doesn’t require anything on top of it at all. Sometimes, it doesn’t.

Click the thumbnails for full pictures:

Josie Withers used the boutique Olsen Hotel in Melbourne as the backdrop for the shoot featuring the wares of Bellechasse. Lace bodysuits and printed silk lingerie sets are styled with unapologetically glamorous jewellery, heels and furs, just as much a visual cue to the presence of a strong and confident woman as the shoot’s title: Supanova.

Zoe Karlis did the nighttime beauty look and Stephen Sadler the hair for the shoot.

You can see Supanova by clicking on the thumbnails on browsing through the gallery.