Whirlwind to create NSW digital hub

Lindsay Yates to trade under Whirlwind name one year after acquisition, new Sydney site to be digital centre for business

Whirlwind Print is developing a new digital production facility in NSW, with its Sydney business Lindsay Yates being fully integrated and now set to operate under its parent company’s name.

The company will be moving its Sydney production from its current site in Artarmon, northern Sydney, with most of its offset production to be printed at its site in Knoxfield, east Melbourne. Some specialist work will remain in Sydney. Whirlwind declined to comment on where or when it will adopt the new premises.

The new site, which Whirlwind is calling its NSW Digital Super Hub, will house its B2 Indigo press along with some new additions to a suite of other equipment.

Andrew Cester, managing director, Whirlwind says, “We will be moving our digital work to a new site in Sydney as the current site is unsuitable. We are also investing more in digital, across binding and specialist equipment, the growth there is ongoing.”

On the decision to split its offset and digital work by states, Cester says, “Our site in Melbourne is three times the size as our facility in Sydney, and highly certified for environmental and safety. We can produce work faster there.

“The move reflects our commitment to the future needs of our NSW customers by enabling us to offer them the latest in print production technology.

“This integration has been well planned. To ease disruption our customers will continue to work with their current Key Account Manager and Customer Experience Representatives.

“Whirlwind has the bigger brand, we wanted to bring the services of Lindsay Yates under the one umbrella, and bring the two businesses together.”

Whirlwind’s acquisition of Lindsay Yates took place a year ago, with the Melbourne company wanting to propel itself to the top of the high end creative digital space. Lindsay Yates stayed relatively the same after the deal, with around all of 50 staff and equipment including a Heidelberg six-colour B1 and an HP Indigo B2 10000 remaining.