Nescafe

A Trade In-Trade Up with a HIT!

Challenge

NESCAFÉ® Dolce Gusto® were looking for an engaging promotional strategy which would increase sales and sell out volume of the new NESCAFÉ® Dolce Gusto® machines whilst providing customers with a valuable incentive.

Solution

Customers who purchased a participating machine during the promotional period were encouraged to complete the online claim form and upload a copy of their purchase receipt.

Claims were validated and successful customers were directed to the Terracycle site, which provided instructions on how to return their old capsule machines.

Once documentation and machines were received and validated, customers received their $50 reward.

Results

Utilising our solution; Trade In-Trade Up, we provided a tailored end to end solution from web build to management of validation and a dedicated customer service team. The promotion received great interest and reached sales targets.

Goals

Acquisition

Drive Sales

Behavior Change

Mechanics

Trade In Trade Up

Bringing promotions to life since 2006.

Edge specialises in the end-to-end management of tailor-made sales promotions and loyalty programs which incentivise customer behaviour. With an unparalleled mix of platforms, rewards and insurance, Edge has powered thousands of innovative promotional strategies for Asia Pacific’s most recognised brands and agencies.