Stiebel Eltron heads south to expand business channels

Phuket, Thailand, 13 September 2017 – Mr. Roland Hoehn and Mr. Panlob Chieochanwittayawet held a press conference at Amari Phuket to bring Phuket media through the growing business in the southern market, the fastest-growing region in Thailand. Additionally, he also highlight Stiebel Eltron’s CSR initiative in the south to support Tor Chor Dor (Thailand’s Border Patrol Police) Ratchapitak School in Surat Thani province which was hit by flood early this year.

Stiebel Eltron, Thailand’s leading manufacturer of water heaters, water filters and hand dryers, is looking to the south of Thailand as a strategy to increase new sales channels.

Outside of Bangkok, the southern market has shown great business potential from both the hospitality and property sector. Tourism continues to increase so business development opportunities arise for Stiebel Eltron with every hotel and building.

Stiebel Eltron continues to expand its business outside of Bangkok and one of their strongest regions outside of the Bangkok metropolitan area is the south of Thailand with accounts for 16% of total sales. Over 32% of the sales outside of Bangkok metropolitan are in the south with Phuket dominating 30 per cent of the total regional sales.

“We have been very encouraged by our growth across the country and the south region is a very important market for Stiebel Eltron. We are focusing efforts on supporting this growth by improving our network of marketing and sales channels. This year we hope to add even more distribution channels in the south as well as more potential service centers,” said Roland Hoehn, Managing Director of Stiebel Eltron Asia.

German-Thai Synergy
The award-winning company continues to develop new product lines to meet the needs of Thai consumers. Stiebel Eltron recently unveiled its Stiebel Boost, the quiet but powerful water pump.

The sleek water pump is crafted with the German engineering standards with award-winning design reputation. The Stiebel Boost’s contemporary design will elevate and enhance any household exterior design. Moreover, the water pump is designed to provide powerful performance without the disturbing loud noises.

Innovation at your finger tips
Among Stiebel Eltron’s new product line-up is the WL series water heater, which features innovative LCD touchscreen, memory function and SPA setting. The WL series is Stiebel Eltron’s first ever model to feature the revolutionary touchscreen which took three years to conceptualize, test and certify and guaranteed to provide the best shower experience. The WL 35 EC (3,500 watts) unit retails at THB6,990, while the WL 45 EC (4,500 watts) retails at THB7,490.