Archive | May, 2020

If you want someone to achieve a goal, you should give them a head start – even if that head start is really just an illusion. Loyalty programs are based on the idea that consumers are more likely to repeat purchase if they are given incentives to reach specific goals with well-defined rewards. A classic…

The shelter-in-place / stay-at-home orders have triggered new words and phrases in our collective vocabularies. Some of them existed before but have become more commonly used: coronavirus, pandemic, and virtual happy hour. But others are newly created to describe our COVID-19 mandated world. They are descriptive portmanteaus which aren’t likely to stay in our vocabularies…