Posts Tagged ‘obay’

“The first half of the campaign was a huge success. Before the teaser phase had ended, the campaign had received extensive news coverage including reports from Global National News, Toronto Star, 24 hours and NOW Magazine, as well as hundreds of other articles and blogs – all dying to find out who was behind the supposed new drug, Obay.”

The site displays the four distributed ads, and also links to the youtube profile “ObayCamp” containing three ads being shown in cinemas.

Mysterious pharmaceutical-style ads for “Obay” popped up for a few weeks in bus shelters and streetcars and various other banner locations throughout Ontario in late February. By themselves, they are somewhat controversial, tongue-in-cheek, and indescript, save for a fleeting reference to “the makers of WhyBecauseISaidSoTM“. – No websites. No actual trademarks. No real product.
Here’s the timeline, after the initial appearance of the ads: