DETROIT - January 10, 2011: Differentiating itself with an
electrification strategy that emphasizes customer choice, Ford is
introducing a family of electrified vehicles - including
its' first all-electric passenger sedan, the all-new Focus
Electric.

The debut of C-MAX Energi and C-MAX Hybrid at the 2011 North
American International Auto Show, on the heels of the newly unveiled Focus
Electric, builds on Ford’s electrified vehicle portfolio, bringing
expanded choice to customers and further strengthening the company's
sustainability strategy.

The fuel-free, all-electric rechargeable Focus Electric passenger
car will launch in North America in late 2011 and Europe in 2012. The
C-MAX Energi is the company’s first-ever plug-in hybrid production electric vehicle that comes to market beginning
in 2012, targeting AT-PZEV (Advanced Technology Partial Zero Emissions Vehicle) status. The
C-MAX Hybrid is a next-generation full hybrid version of the
five-passenger multi-activity vehicle.

The new-generation Ford electrified vehicles introduce new
features and technologies – led by a unique version of the MyFord
Touch driver connect system especially for electric vehicles, a new
value charging feature powered by Microsoft and, for North America, a
smartphone app called MyFord Mobile that helps plug-in owners control
their vehicles remotely.

"By providing a variety of electrified vehicles, we are
making it easier for our customers to embrace this fuel-saving
technology," said Bill Ford, executive chairman, Ford Motor Company.
"This strategy is true to our heritage of making innovative
technology available to as many people as possible and to our vision of
developing great products, building a strong business and contributing to
a better world."

Click PLAY to watch the complete Ford Press Conference at 2011 NAIAS

Ford electric trio
The three new Ford electrified products build on Ford’s experience
as America's top domestic producer of electrified vehicles with
140,000 hybrid products on the road today:

• Focus Electric - Based on the all-new Ford Focus
mainstream vehicle, the Focus Electric will offer adequate range to cover
the majority of daily driving habits plus a mile-per-gallon equivalent
better than Chevrolet Volt and competitive with other battery electric
vehicles. It will charge in half the time of a Nissan Leaf

• C-MAX Energi - Based on the new Ford C-MAX five-passenger
multi-activity vehicle, the C-MAX Energi targets more than 500 miles of
driving range using the battery and engine. It delivers better
charge-sustaining fuel economy than the Chevrolet Volt

• C-MAX Hybrid - The full hybrid variant of C-MAX is targeted
to deliver better fuel economy than Ford Fusion Hybrid, the most
fuel-efficient sedan in America. It also leverages the company's
powersplit hybrid architecture and uses a lighter, smaller lithium-ion
battery system

The three new models leverage Ford’s global C-car platform and
will be built alongside the all-new Ford Focus at the company’s
Michigan Assembly Plant in Wayne, Mich., with production powered in part
by one of the largest solar energy generator systems in the state. Ford
will build the new C-MAX Energi and Hybrid models for European markets at
its plant in Valencia, Spain, as previously announced.

Ford’s rollout of five new hybrid and electric passenger vehicles
began in December with the first deliveries of its 2011 Ford Transit
Connect Electric – a small commercial van built in collaboration with
Azure Dynamics. Ford will round out its lineup of new electrified vehicles
in North America and Europe with another next-generation hybrid vehicle,
in 2012 and 2013, respectively, which will be named later.

Proven performance
Ford’s next-generation hybrid, plug-in hybrid and all-electric
vehicles will build on the company’s success with its Fusion Hybrid
and Escape Hybrid – America’s most fuel-efficient midsize
sedan and most fuel-efficient SUV, respectively. The 2011 Lincoln MKZ
Hybrid joined the North American lineup last fall and is the most
fuel-efficient luxury car in America. In total, Ford has more than 140,000
hybrid vehicles on the road to date.

“One technology does not work for all customers – hybrids,
plug-in hybrids and all-electric vehicles each offer distinctly different
advantages,” said Derrick Kuzak, Ford’s group vice president
of Global Product Development. “By leveraging our global platforms,
we are able to offer our customers more choices of electrified solutions
as part of a fuel-efficient product lineup.”

Ford is designing its electric vehicles to provide outstanding fuel
efficiency with no compromise on driving enjoyment. Smooth regenerative
braking, confident acceleration, a comfortable interior and smart driver
information features helped earn the Fusion Hybrid the 2010 MOTOR TREND Car
of the Year® award and a place on many best green car lists.

“More than any other electric vehicle on the market, Focus
Electric loses none of the dynamics and driving quality of a traditional
car Marakby. “They share many of the same high-quality components as
their gasoline- and diesel-powered counterparts, while delivering
excellent fuel economy and no-compromise driving enjoyment.”

The lithium-ion advantage
Focus Electric and upcoming hybrid/plug-in hybrid vehicles will use
advanced lithium-ion (Li-ion) battery systems. Each system is smartly
designed to maximize use of common, high-quality components, such as
control board hardware that has proven field performance in Ford’s
critically acclaimed hybrid vehicles.

Li-ion battery packs offer a number of advantages over the
nickel-metal-hydride (NiMH) batteries that power today’s hybrid
vehicles. In general, they are 25 to 30 percent smaller and 50 percent
lighter, making them easier to package in a vehicle, and can be tuned to
increase power to boost acceleration, or to increase energy to extend
driving distance.

Future owners of Focus Electric will recharge their vehicle’s
on-board Li-ion battery packs using the recommended 240-volt wall-mounted
charge station that will be sold separately or the 120-volt convenience
cord that comes with the vehicle. Focus Electric customers are likely to
recharge the gas-free vehicle daily.

Daily charging is recommended for C-MAX Energi as well to maximize the
use of electric driving mode, but is not necessary for vehicle operation.
Thanks to the efficiencies of its battery system, the plug-in hybrid
easily recharges 100 percent overnight on a standard household power
outlet. C-MAX Hybrid requires no charging.

Taking charge
Owners of the new Focus Electric and the C-MAX Energi will enjoy advantages
when it comes to charging their vehicles.

A full recharge of the Focus Electric is expected to take three to four
hours at home with the 240-volt charge station –half the time as the
Nissan Leaf. When fully charged, Focus Electric is designed to offer
adequate range to cover the majority of daily driving habits of most
motorists. The Focus Electric will offer a better miles-per-gallon
equivalent than Chevrolet Volt and competitive with other battery electric
vehicles.

C-MAX Energi will deliver better charge-sustaining fuel economy than
the Chevrolet Volt. The C-MAX Energi will achieve more than 500 miles (800
kilometers) of overall driving range using battery and engine – more
than any other plug-in or extended-range electric vehicle. Charging the
plug-in hybrid vehicle allows customers to significantly increase their
driving in all-electric mode and drastically reduce their use of the
on-board gas engine.

When the cord set connector is plugged into the Focus Electric or C-MAX
Energi charge port, which is conveniently located between the
driver’s door and front wheel well, it activates a light ring that
loops around the port twice in acknowledgement of connectivity. The light
ring then illuminates in quadrants as the vehicle charges. Flashing
quadrants represent charge in progress and solid-lit quadrants show stages
of charge completion. When the entire ring is solidly lit, the vehicle is
fully charged.

A smarter gauge – MyFord Touch for EVs
Focus Electric and C-MAX Energi also will feature a suite of smart driver
information systems – led by a unique version of the MyFord Touch
driver connect system – designed to help vehicle owners maximize
fuel efficiency, extend electric range, plan the most eco-friendly route
and manage the battery recharge process. This is a key part of the Ford
strategy to make electrified vehicle ownership a real experience for
customers.

C-MAX Hybrid also will leverage some of these same technologies to help
drivers get more miles per gallon.

In Ford’s next-generation hybrids, the MyFord Touch system has
been enhanced with thoughtful features especially for the electric vehicle
experience. Its dual-display digital instrument cluster can be configured
by the driver to show different levels of information, including fuel and
battery power levels, as well as average and instant miles per gallon.

The cluster’s new MyView feature allows drivers to access even
more vehicle data such as the electrical demands of vehicle accessories
including air conditioning, which influences fuel economy and the electric
driving range of Focus Electric and C-MAX Energi.

Focus Electric owners will have access to basic data, such as battery
state of charge, distance to charge point, the corresponding budget and
expected range surplus, which are all easily visible on the two 4.2-inch
full-color LCD screens flanking the centrally mounted speedometer. It
offers unrivaled possibilities for personalization.

In Ford’s next-generation hybrids – as in its current
hybrids – long-term fuel efficiency is displayed in two ways, either
as a traditional chart or using an innovative display that shows a growing
leafy vine on the right side of the cluster. The more efficient a customer
is, the more lush and beautiful the leaves and vines, creating a unique
visual reward for the driver’s efforts.

Similarly, the display in Focus Electric uses blue butterflies to
represent the surplus range beyond one’s charge point destination
– the more there are, the greater the range. Ford designers were
inspired by the phenomenon known as “the butterfly effect,” in
which a small change, like choosing to drive an EV, can have an enormous
impact.

When each trip is completed, the Focus Electric MyFord Touch screens
come alive to inform the driver about fuel saved, energy reclaimed through
regenerative braking and charge information.

Remote control
Off-board, Focus Electric and C-MAX Energi owners in North America can
maintain constant contact with the car anywhere they have mobile phone or
web access using the Ford-developed MyFord Mobile app.

MyFord Mobile enables customers – via a smartphone/feature phone
app or secure Ford website – to get instant vehicle status
information, perform key functions remotely, monitor the car’s state
of charge and current range, get alerts when it requires charging,
remotely program charge settings and download vehicle data for
analysis.

The feature also allows the owner to program the vehicle to use
electricity from the grid to heat or cool the battery and cabin while
plugged in. For example, during hot summer months, owners can preprogram
the car the evening before to be fully charged – and fully cooled to
a particular temperature – by a certain time the following morning.
Users can also locate the vehicle with GPS, remotely start the vehicle and
remotely lock and unlock the car doors.

Working with MapQuest®, MyFord Mobile can communicate charge station
and other points of interest to Focus Electric using SYNC’s
Traffic, Directions and Information (TDI). Turn-by-turn guidance is
provided by SYNC or through the in-car map-based Navigation System where
available. Drivers can also get up-to-date charging station information in
their vehicle directly through SYNC TDI simply by connecting to SYNC
Services.

A value charging feature, powered by Microsoft, allows Ford customers
to reduce their electricity costs by taking advantage of off-peak or other
reduced rates from their utility without a complicated set-up
process.

“Life with rechargeable vehicles holds enormous potential –
it’s a new frontier for the auto industry and its customers,”
said Marakby. “However, the commercialization of rechargeable
vehicles is not something the auto industry can do alone – it will
take broad-based collaboration and systems solutions. That’s why Ford
is working closely with its technology partners, the utility industry and
government agencies. By working together, we can ensure a smooth transition
to a greener future.”

Investing in tomorrow’s technology today
Ford’s commitment to electrification reaches beyond product
development to the manufacturing floor. The company has invested
approximately $1 billion to transform its Michigan Assembly Plant in
Wayne, Mich., to build the all-new Focus, Focus Electric, C-MAX Energi
and C-MAX Hybrid.

Ford teamed with Detroit Edison, Xtreme Power and the state of Michigan
to establish one of the largest solar power generation systems in the
state at Michigan Assembly Plant. The renewable energy captured by the
project’s primary solar energy system will help power vehicle
production.

The company also moved battery system design and development in-house,
shifting production of the battery packs for its next-generation hybrid
from Mexico to Michigan. Ford will produce hybrid transaxles at its Van
Dyke Transmission facility in Sterling Heights, Mich., beginning in
2012.

“The overall investment underscores our commitment to developing
core competencies, retraining our engineering and manufacturing work force
and attracting new talent to the auto industry to deliver a full range of
electrified vehicles to customers,” said Kuzak. “As customers
move to more fuel-efficient vehicles, we’ll be there with more of
the products they really want.”