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Euronews spoke at Berlin’s ITB to Natalia Bayona, Pro Colombia, about how the country reaches out to European markets at the world’s most important travel fair.

The European market is very important to us because we are focused on people that love nature and culture. And the European definitely love those types of products. In the last year we received four million visitors and in Europe our key markets are Germany, Spain, and the UK where you can actively promote Colombia. The great challenge Colombia has is that most European tour operators don’t know about the good things Colombia has. So with different products such as bird watching, whale-watching, and not only sunny beaches or the main culture, we can offer a diversity of products to offer here on the continent.