iPhone PRO is Unbelievably GOOD!

Seems like winter got an extension and crisp Apples are still ruling the roost. Sink your teeth into this gorgeous iPhone PRO Concept! It is designed for users who tend to work with the camera more than any other app! The recent iOS update validates the idea. iPhone Pro features a 4.5 inch wide LCD screen with 2 side buttons. The 1.2megapixel 3D camera notches up the funk by hooking well with a DSLR lens. Projector capabilities, portable speaker and removable hard disk (at the rear), make the phone all the more dishy! The special ‘mount’ connects the iPhone PRO and DSLR lenses seamlessly.

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A circular/cylindrical writing instrument being the physical standard seems quite interesting. We’ve worked with everything from hexagonal pencils, to super-thin quills, to rectangular sticks of charcoal……

Yeah the lens and projector base don’t really have an apple aesthetic. Yeah the lens is far too big. Yeah you could pick loads of holes in this, but as a portfolio piece, as a project that gets your name everywhere, as a piece of self publicity – this is brilliant – just look at the track backs. I’ve spent years coming up with problem led, functional, well thought out designs and in terms of the interest generated, this spanks me all over the park. Really well done.

Not realistic at all. Apple’s approach would be to quietly develop a tiny lens that fits within the iPhone’s physical envelope, yet performs like the huge honking lens shown here. Apple also ignores unproven fanciful new technologies still looking for a market. As it did with Blu-ray it will do with 3D, pocket projection and any other emerging tech with no proven mass market take up (in the product category, in this case, phones).

The one element here I do applaud is the sweeping, nicely organic metal frame shape. That’s nice. The rest is way off target as an Apple concept.