Justin Cooke talks about “Optimizing for Lifestyle vs Profits (Using His Intuition)” in this episode of the Intuitive Leadership Mastery Podcast, with host Michaela Light.

“Not that we’re slaves of the business, but that we had to do everything to make the business make money, and more money would be a goal. And early on, and not long after starting, we realize you know what, it's our business. We don't have to do it that way. We can do it any way we want. So if we want to move somewhere else for a better lifestyle, or make a little less money, and be a little happier with our business, we can do that.” – Justin Cooke

Justin is a partner at Empire Flippers, a M&A brokerage that helps others buy, sell, and invest in online businesses. He's also a host of the Empire Flippers podcast, the Web Equity Show, and spends most of his time in SE Asia.

Learn more about Justin Cooke at:

Interview Transcript:

Michaela: Welcome back to the show. I'm here with Justin Cooke, and we're gonna be talking about optimizing for a lifestyle versus profits, and I'll let you guess which one he optimizes for. And he uses in his intuition to help with that. And we'll be looking at the perils of data driven decisions which a lot of entrepreneurs may be doing. So that's an interesting thing there. And he makes deals; that's what his business is. He is a broker, he's whole business he's got a whole team there. And they make win, win, win deal, so we'll look in how they achieve that. And they have a particular rule they use for that which is ‘Cool Ben no Ass HolesRule’. And we’ll talk about what happened when he broke that. And also when his intuition failed him. So welcome Justin.

Justin: Thanks Michaela, thanks for having me on the show. I appreciate it.

Michaela: Yeah, and Justin’s a partner at Empire Flippers. So they buy, sell, invest in online businesses, or they help you do that, or sell your business, or get invested in. And he also hosts the Empire Flippers Podcast, and the Web Equity Show. And he generally is in Southeast Asia, but I think today you don't look like you're in Southeast Asia.

Justin: I saw these days I mean it is in [inaudible] Colombia. So on the other side…