Wicked, the smash hit musical, celebrated a new West End Box Office milestone last week (w/c 27 December 2010) grossing an incredible £1,002,885, the highest single-week gross in London theatre history. Over 20,000 theatregoers attended 9 performances of the “hugely popular musical” (The Times).

In 2010, Wicked continued to sustain year-on-year growth at the Box Office, grossing in excess of £30 million (up over £3 million on 2009). Over 800,000 people attended performances across the year.

Now in its 5th year, Wicked has played almost 1800 performances, been seen by over 3 million theatregoers and taken in excess of £121 million at the UK Box Office since its West End premiere at the Apollo Victoria Theatre in 2006.

Executive Producer Michael McCabe said in a statement: “2010 proved to be an extraordinary year for Wicked. As well as enjoying our highest grossing year to date and achieving the amazing milestone of a £1million grossing week, we also won several prestigious awards, raised funds for The Woodland Trust and the St John Ambulance ‘Teach the Difference’ project and we were enormously proud to launch the Wicked Young Writers’ Award with the support of Michael Morpurgo and our Patron, HRH The Duchess of Cornwall. Our grateful thanks go to everyone who continues to support both the show and our many charitable projects”.

In 2010, theatregoers named Wicked London’s ‘Most Popular Show’ (Laurence Olivier Awards), ‘Best West End Show’ (Whatsonstage.com Awards) and ‘Best Long-Running West End Show’ (Broadwayworld.com UK Awards). The musical has won over 35 major awards around the world.