UN Children's Fund (UNICEF)

UNICEF is the world's leading children's organization. It is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.
UNICEF is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behavior towards children. Source: http://www.unicef.org/media/media_35908.html