07.07.13 8:45 AM ET

In recent years tech moguls have taken their entrepreneurial spirit outside the Silicon Valley bubble and attempted to take on global poverty. With untold sums already spent, it’s not clear whether some of this generation’s greatest minds are up to the task.

While 99 percent of the world’s rum is made from molasses, the other 1 percent is called rhum agricole. Mainly manufactured in Martinique, it is the only good from outside France to be demarcated with the AOC (Appellation d’Origine Contrôlée), and it has a fascinating history.