The Image staff muses on the culture of keeping up appearances

NBA, Quiksilver partner for team-branded board shorts

June 28, 2012 | 10:08
am

The National Basketball Assn. and Huntington Beach-based surf brand Quiksilver have inked a multiyear merchandising deal that will put NBA team logos, designs and colorways on Quiksilver men's board shorts, both companies announced Thursday.

The initial collection includes eight designs featuring seven of the NBA's 32 teams. That's one style each for the Boston Celtics, New York Knicks, Dallas Mavericks, Chicago Bulls, Orlando Magic and reigning NBA champion Miami Heat, and two versions (yellow or black with purple) for the fashion-forward Los Angeles Lakers, on 22-inch outseam boardies that incorporate Quik's "Diamond Dobby" fabric technology (basically a weave that uses a raised-diamond pattern to decrease skin contact and cut down on rashing and chafing while surfing).

The NBA Quiksilver board shorts retail for $65 and are available through Quiksilver's flagship stores and website, and will eventually also be sold through the NBA's online store (which currently has team-branded boardies by G-III on offer). Quiksilver also makes pro football-branded board shorts through a partnership with the National Football League.

Photos: The first team-branded board shorts rolling out to retail as part of Quiksilver's multiyear deal with the NBA includes designs catering to fans of (from left) the Los Angeles Lakers, Miami Heat, Boston Celtics and New York Knicks. The initial offering also includes the Chicago Bulls, Dallas Mavericks and Orlando Magic (not pictured). Credit: NBA