Paul Freeman – The Challenges of the Digitisation Process

Published on: Jun 27, 2016

SES Vice President of Marketing Paul Freeman spoke about the unique challenges of the digitisation process in a recent interview with CNBC Africa. Understanding these challenges provides a rich set of data that assists all digital switchover partners make informed decisions.

One insight gathered by the Satellite Monitor study in Nigeria is that, of 34 million homes, 94% have access to TV, and, of these, 56% have access to digital TV.

The Satellite Monitor study has been conducted in 37 countries. It has mostly been conducted in European markets, and is now being implemented in Africa. This is the first time that the study has been conducted in Nigeria, and the information uncovered in the Satellite Monitor study is invaluable to role players in the Nigerian market.