Entertainment

Honda Civic Tour Partners with Friendsorenemies for UGC Fan Community

Honda Civic Tour and friendsorenemies, an online community for bands to connect with fans, have come together to create a user-generated fan community.

The tour, which kicked off on May 11 in Denver, includes Fall Out Boy, +44, The Academy Is..., Cobra Starship and Paul Wall. friendsofenemies cameras will be delivering new content from the tour, as it follows Fall Out Boy's every step for an exclusive behind-the-scenes form of coverage. The Honda Civic Tour online will offer documentary clips from behind-the-scenes every week of the tour, weekly Q&A from questions submitted by fans with videotaped answers from the band, and a Long Song Title Game, which lets user participants write excessively long song titles, similar to Fall Out Boy's own song titles.

Friendsorenemies will also include daily photos from the tour, coming straight from the band members' personal camera phones, journal entires and blogs from their experience on tour, and user-generated content which is to include photos and videos from those attending the concerts, blog entries and comments. Part of the tour is to raise environmental awareness, and Honda's own hybrid automobiles, which are being showcased throughout the tour. Fans will have a chance to win a Honda Hybrid, which has been autographed by the bands on tour.

Buzznet, the exclusive content provider for friendsorenemies, is playing a large roll in the tour's online community as well. In related news, Microsoft is doing a similar promotion to raise awareness for global warming, by sponsoring a road trip for Live Spaces users, culminating in a Live Earth concert.

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