New Infinity War Trailer Fails to Break All-Time Viewing Record

11 months ago

Marvel unveiled the second trailer for Infinity War on Friday, both online and on TV during the NCAA basketball tournament broadcast, which became the third-largest trailer launch in history. The second Avengers: Infinity War trailer was watched a whopping 179 million times in its first 24 hours of release, behind the first IT trailer (197 million views) and the first Avengers: Infinity War trailer (230 million views). While it did fall short on the all-time charts, it set a new record for the most-viewed second trailer in history, easily beating the 128 million views for Beauty and the Beast‘s second trailer last year.

It’s quite common for the second trailer for any movie to have fewer views than the first, even for a surefire blockbuster like Avengers: Infinity War. There is no indication if Marvel plans on releasing a third full-length trailer between now and the April 27 release, although it seems unlikely. Still, the studio is likely preparing a barrage of TV spots and clips for release over the next month or so, giving fans more footage to look forward to, although it remains unclear when these clips and TV spots will arrive.

The 230 million views record may ultimately stand for awhile, at least until the first trailer for Avengers 4 or Star Wars 9 surfaces. It seems unlikely that a new trailer for Solo: A Star Wars Story will be big enough to break the current record. It’s possible that there could be a dark horse surprise, like IT, which was not expected to set a new trailer record last year. Still, it seems likely that either the first Avengers 4 trailer, or the first Star Wars 9 trailer have the best shot at eclipsing the 230 million record set by the first Avengers: Infinity War trailer.

The new Avengers sequel was already named as the most-anticipated movie of 2018 in polls by IMDB and Fandango users late last year, and it’s possible that it could be the first non-Star Wars movie in four years to be the top-grossing movie at the domestic box office. Still, Avengers: Infinity War also has to beat the impressive Black Panther for that title, which is currently at $607.2 million and is on track to become the highest-grossing superhero movie of all time, beating The Avengers‘ five-year record of $623.3 million. It wouldn’t be surprising if Avengers: Infinity War, which features practically every character in the MCU, breaks this particular record as well when it hits theater on April 27.

Many fans are still scratching their heads over Marvel’s decision to move Avengers: Infinity War from May 4, its traditional first weekend in May slot, the unofficial start of the summer movie season, to April 27, a weekend that is traditionally one of the worst of the year. Marvel has already proved it can open a movie in weekends that aren’t traditionally fit for blockbusters, with Black Panther debuting with over $200 million in mid-February, but fans and analysts alike will certainly be watching Avengers: Infinity War‘s box office debut closely. The Hollywood Reporter broke the news on Avengers: Inifnity War‘s trailer view tally today.