Goodyear Kicks Off 4th Annual 'Gives Back' Campaign

AKRON, OH--May
31, 2013: Continuing its long history of supporting the men and
women of the U.S. Armed Forces, The Goodyear Tire & Rubber Company,
exclusive tire supplier of NASCAR's three major national series, is waving
the green flag on the fourth annual "Goodyear Gives Back" charitable
program benefiting the Support Our Troops organization.

To launch this year's program, Goodyear transformed its race tires by
replacing the "Eagle" sidewall design with desert camouflage lettering that
read "Support Our Troops" on all NASCAR tires used during Memorial Day Weekend at Charlotte Motor Speedway.
The commemorative tires are one of a number of initiatives planned as part
of this year's program, which includes a charity auction featuring
autographed NASCAR memorabilia and VIP experiences, along with at-track
activities and multiple opportunities for racing fans to participate. All
proceeds from the program benefit Support Our TroopsŪ, a nonprofit
nationwide organization that works to bolster the morale and well-being of
America's troops and their families.

Fans can get involved in this year's "Goodyear Gives Back" program by
visiting www.Goodyear.com/GivesBack to bid on authentic Goodyear NASCAR
tires autographed by the drivers who used them, as well as other unique
items including VIP motorsports experiences and memorabilia, and rides on
the iconic Goodyear Blimp. All auction proceeds go directly to Support Our
TroopsŪ, and Goodyear will match the funds raised through the charity
auction up to $50,000.*

During the program, which runs through July 8,
2013, consumers can also make direct donations to Support Our
TroopsŪ, send messages to troops through the Goodyear website and purchase
Goodyear Gives Back merchandise through the auction link (while supplies
last).

To date, the Goodyear Gives Back program has provided more than $700,000 in cash and product donations that have
gone directly to supporting the troops and their families.

Goodyear, the largest producer of military tires in the U.S.,has a
longstanding history with the U.S. Armed Forces, with more than 100 years
of commitment to building innovative and reliable tires and equipment to
support and protect our troops. Goodyear's commitment extends beyond
products and charitable donations; priding itself on hosting events at U.S.
military bases throughout the year, bringing service men and women and
their families a chance to interact with drivers and take rides on the
Goodyear Blimp.