This is what I means, and what Luminous Landscape also thinks... And remember Luminous Landscape has probably even already seen or tried at least 1 of the 3 different types of full frames bodies prototypes that Sony indicated will release on '2012 and cannot say so....

Will there be an A99? Is a new full frame Sony Alpha on the horizon?

I think that there is, and it even may well use the same (or similar) body as the A77. As mentioned earlier, the A77 is a full-sized camera, with the heft and gravitas that a Prosumer model deserves. It certainly appears as if a full frame sensor could be used with the same chassis (if not the same actual body) as the current one.