Why Partner with Mad Science

Company Snap Shot

Mad Science

The world’s leading brand of hands-on, educational, and entertaining science activities for kids and families

An established and recognized company with over 25 years of history

Distribution

300 hours of interactive, STEM-based content

162 franchised offices

250,000 live presentations annually

3,000 Mad Science Presenters

Market Reach to:

25,000 schools (accessing 20 million children)

350,000 teachers

5 million customer kids

200 million customer impressions

Demographics

5 Million Customer Kids

Preschool to grade 6

Aged 3 -12

60% male, 40% female

75% of our business is kids aged 6 – 10

Parents of our Customer Kids

Middle to high income

Typically university educated

Moms are the decision maker

Aged 35 - 45 affluent, suburban

90% of our programs are parent-pay

162 Franchisees

University educated

Sales & marketing oriented

Entrepreneurial

Aged 35 – 55

Typically upper middle income

Invest $100,000 + to get into the Mad Science business

250,000 Annual Live Presentations

Take place wherever children are

During school, after school, homes, camps, theme parks, community centers

MS Presenter with small groups of 8 – 25 children

3,000 Mad Science Presenters

Typically 18 – 25

Fun, dynamic animators

Lots of experience working with children

Work part time / full time

25,000 Customer Schools (accessing 20 million children)

25,000 Customer Schools (accessing 20 million children)

Established relationships with key decision makers

Principals, teachers, PTA, etc…

1 – 3 visits / week

100% repeat business

Both in-class and after-school programs

Unique marketing access to ALL children in each school

Overview

History

Founded in 1985, brothers Ariel and Ron Shlien transformed their love for having fun and performing engaging science experiences, into a powerful distribution channel that contributes to the lives of millions of children worldwide.

Mission

To spark the imagination and curiosity of children everywhere by providing them with fun and entertaining activities that instill a clear understanding of what science is really about and how it affects the world around them.

Vision

To become the world leader in enrichment services for children, with a recognized brand that is significantly leveraged through merchandising, TV and entertainment.

“Mad Science helps us to inspire kids and their families in a more interactive, engaging and entertaining way than ever before. We’re proud to offer our guests this high-quality, educational experience”