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Saturday, June 14, 2014

LEO Connects Retailers and Consumers Through Loyalty Apps

Recognizing Buying Habits of Today's Consumers

BOCA RATON FL, June 11, 2014 -- 21st Century Television is proud to announce our latest interview with Jeff Dyck, CEO and founder of Local Exclusive Officers (LEO). LEO brings exclusive offers from local retailers direct to consumer's smart phones using their GPS based app. LEO provides free service to retailers for the first year while it is in its expansion phase. The service provides superior tracking of analytics, proving better performance via a smartphone app that pinpoints local retailers, advertising and loyalty programs that are small business friendly and big box capable. Watch LEO’s segment on the Bloomberg Worldwide (as pd. prog) on June 15, 2014. Check your local listings for airtimes.

“We have really worked hard to recognize the buying habits of consumers in the marketplace. Whether we like it or not, every single person needs to spend hard earned money every single day. Those purchases can include essentials, or indulgences, that doesn't make a difference,” says Dyck. “What the creation of The LEO App has done, has given consumers an opportunity to stretch their buying dollars by choosing Exclusive Offers that are tailored to their personal shopping tastes, and over the course of using our app for a period of a week or maybe a month, we have become a positive impact on their spending habits and especially their wallets.”

The obvious benefits to the Retailers who opt in to a partnership with The LEO App, is the delivery of a very engaged shopper, who's spending habits are driven by loyalty because LEO is helping them stretch their budgeted dollars. It's a perfect partnership in that aspect, because the Retailers benefit from the engagement of the consumer, the consumer benefits from the value of stretching their tightly budgeted personal finances, and with happy consumers and happy retailers The LEO App grows very quickly.

Dyck continues by saying that “having the opportunity to expose our brand on 21st Century Television is what we recognize to be a game changer for our entire Company. Being able to present our concept and reaching so many viewers all at one time will give us a significant boost in brand awareness. As people watch the show, it will take them virtually seconds to grab their smart phone and download The LEO App. And that means immediate growth for our Company. Owners and Decision Makers for Retailers, whether they be small, medium or National Sized Companies can immediately take similar action by visiting our website TheLEOApp.com and learn how they can start making Exclusive Offers and benefiting from the growth spurt of our Company. It's hard to define exactly how exciting that is for us.”

Consumers are able to download the free smartphone app for Android or iOS, set up a basic profile within a few minutes and then browse by categories or search for retailers based on their GPS location. An incentive program encourages consumers to refer friends, family members and other retailers to the app, increasing the market share for both LEO and retailers. Plans are underway to expand LEO's offerings into the international market.

Learn more about Leo’s offerings on their upcoming segment on the Bloomberg Worldwide (as pd. prog) on June 15, 2014. Check your local listings for airtimes.

About 21st Century Television

21st Century Television is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business and health stories. 21st Century Television airs on cable networks to over 100 million potential television households.

For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit www.tvbusinessnews.com.