Rethinking Fashion Sustainability – Milan, March 7th, 2019

We, as technical partner of the event, had the pleasure to invite you to “Rethinking Fashion Sustainability”. The event, that celebrated its third edition, took place in the venue of Boston Consulting Group, on the 7th of March from9.00 am to 1.00 pm.

For istance, the Fashion industry is responsible for a large impact on the environment. Through toxic chemical use, textile and plastic waste or energy and water overexploitation, it has generated a big debt with nature. In this context, Circular Economy has become the road map to zero impact in the fashion industry.

Attendats had the chance to discover some of the most relevant initiatives undertaken by key opinion leaders in this field, including Zalando, TheNorth Face,OVS and Caudalie. Also, research from Politecnico di Milano presented the best practices for corporates to approach sustainability in a strategic way.

C.L.A.S.S. CEO and founder Giusy Bettoni shared her expertise through the presentation “Integrate Sustainability into your brands” providing her expert insights on the integration of responsible innovation, circular economy within the textile and fashion sector.

C.L.A.S.S. CEO Giusy Bettoni t rethinking Fashion Sustainability

Moreover, the results from the “Circularity Ideathon” developed by fashion and business students and coordinated by Milano Fashion Institute were presented to give a flavour of the appetite of Millennials for a more sustainable fashion.