Ad watchdog to investigate Harvey Nichols' incontinent models ads

Harvey Nichols' recent press campaign featuring models who appear to have wet themselves in excitement about the store's seasonal sale, is to be investigated by the Advertising Standards Authority (ASA).

The ASA has received 104 complaints about the tongue-in-cheek ads, which were created by DDB UK and first ran in early June.

Complainants claim that the ads could cause offence by implying people had wet themselves or could cause distress to people with bladder problems.

The campaign featured four different executions, with models striking poses dressed in items from the upmarket retailer's Spring Summer 2012 collections, all with wet patches on the groin area of their outfits.