Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science. Source: Design Psychology and the Neuroscience of Awesome UX

Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two increases the chances that shoppers will find a pair they really like. Nevertheless, research now shows that there can be too…Continue Reading “More Isn’t Always Better”→

In a world where you can reach your customers in so many different ways, how can you ensure consistently high levels of user experience across all of those channels? That’s a really daunting task. It… Source: A Step-by-Step Guide to Creating Effective User Journey Maps |