betNOW are a UK-based mobile betting company that offer a very unique way to place bets. Rather than the normal way of downloading an application to your phone, with betNOW you simply use SMS texts to place bets.

So, for example, you may text TOTTENHAM to Betnow’s shortcode. You’ll then get a reply with some bet offers of which you choose one by sending another text back with the amount you’d like to bet. You can bet on horses, football, greyhounds, tennis, golf, and even some reality TV shows.

The money you bet is taken from your phone bill using Premium SMS, or if you’ve signed up on their website you can use a credit card to fund your bets.