The shabby inclusion of celebrity names and their work titles by journalists in an attempt to game the Internet search engine and drive up readership. Luring unsuspecting readers into a click-bait trap or some other ad-infested part of the web. A sub-variety of fake news that proliferated in the two-thousand-teens

Did you see that Jim Carey hatchet job in the Guardian? It was Google grafted with Batman, Easy Rider, Val Kilmer, and that Franco kid, I'm sure you did. Journalism's esteem has sure faded since the Ed Murrow days.