"If I have to pay for it and it comes out of my taxes, I'm going to be a very hot person when I find out," said Linda Hamer of Richmond.

Rest assured, there was no tax money involved. Courage Campaign, a grass-roots, progressive organization, paid for the ad. It cost $1,500 dollars for the billboard to display the ad for a week.

Courage Campaign will see how the next few days go before deciding whether to keep it up longer. The decision will be based on traffic on its website, which is also displayed in the ad. It takes people directly to a petition calling for President Donald Trump's impeachment.

"We hope that people see it and go, 'Oh my gosh, I agree. I didn't know there was an organization pushing for this.' And they might plug in to the work we're doing," said Eddie Kurtz, executive director of Courage Campaign.