this was one of my firsts lip sticks to purchase and it is still my favorite. The color is able to last all day unless you are really eating or wiping your mouth a lot. The consistency is interesting. It feels similar to a cream matte. It's dryish but not uncomfortable, at all. I would really love to see more color options in these!

When I first got this, I put it on and discarded it immediately as a go to lipstick. It didn't appear to stain my lips and thought it would wear off too quickly. I then was forced to use it as it was the only lipstick in my purse. After about 5 hours, I noticed it was still on my lips, through lunch and many beverages. To my surprise, after a slight touch up, when I got home 10 hours later, my lips were still the same color as in the morning. My lips felt moisturized and I was so delighted by the length of time it stayed, I ordered two more! Because it's round, it's tough to get into the peaks of my lips - which is my only con.

As someone who could never find a lipstick that they liked, I love this lipstain. I wouldn't say it's a true lip stain, but it definitely adds color. Sure, you have to reapply it, but at least it doesn't fade or exfoliate on the lips. I always wore chapstick, now I feel like I'm wearing ChapStick and lipstick. I chose the color secret agent. I absolutely love it! if you're someone who's had a hard time finding a lipstick shade they like or the consistency that works for them, I highly recommend this. And the secret agent color is neutral and not over the top.

Bought this on a whim,as I'm a lip addict. Lucky me, it is the best! It applies like a balm and lasts like crazy. The color is a perfect pop for everyday use. It brightens my face and makes my teeth look whiter. Love!

I purchased shades "Breadwinner" and "MUA," both of which are extremely pretty color-wise. However, this is simply not a lip stain! There is no staying power! I don't find it very moisturizing either, so it's hard to determine just what kind of purpose this product might serve. The product ended up sitting in the bottom of my makeup bag for months. I think you are much better off saving $$ by buying a tinted lip balm and putting up with the reapplication.