Noida-based online video analytics startup Vidoolytoday announced that it has raised $1 Million funding from Bessemer Venture Partners (BVP). The funding will be used for product development, team expansion and client acquisition. Vidooly is BVP’s second investment in the video platform space globally after VidYard.

Launched by Subrat Kar, Ajay Mishra and Nishant Radia back in November 2014, Vidooly is a YouTube intelligent marketing and analytics suite which enables content creators, brands to maximize their YouTube organic views. The suite helps the creators to build an audience base and earn more revenues from their YouTube channels.

“Video consumption globally is a megatrend and comprises an estimated 60%+ of all data traffic on the web. Vidooly is BVP’s second investment in the Video platform/tooling space globally after VidYard, a video marketing and sales enablement platform,” said Aakash Goel from Bessemer Partner Ventures.

Since it’s beta launch in November 2014, Vidooly has now over 2,000 YouTube channels in their client list which includes Bollywood Hungama, India Food Network and six MNCs to name a few and nearly 120,000 videos are uploaded every month through Vidooly’s network.

The start-up was selected by TLabs, the startups accelerator run by Times Internet Group for its’ 6th batch.

Akanksha Samar has done her B.Tech in Computer Science Engineering from Rajastan Technical University, Kota. She is a Oracle Database Administrator, certified by PearsonVue,USA. She has sharp interests in objects like Google App Engine,Mozilla Open Project,cloud computing monitoring interface.