Video: Adding favorite Pages to your timeline

Here's a page I don't think I have shown before. This is my training company's Facebook page, Seneca Design & Training and you can see I used the trick of putting my logo on a black square background, because it was really distorted before. What I want to talk about though, of course is a little bit further down, and so I'm going to scroll down a bit. Do you see right here this box that says Likes? These are other pages. So people who visit the Seneca Design & Training page, will see that this page Likes these other pages, which of course all happened to be owned by me.

Watch the Online Video Course Social Media Marketing with Facebook and Twitter

5h 27mIntermediateOct 16, 2009Updated Apr 16, 2012

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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Adding favorite Pages to your timeline

Here's a page I don't think I have shown before.This is my training company's Facebook page, Seneca Design & Training andyou can see I used the trick of putting my logo on a black square background,because it was really distorted before.What I want to talk about though, of course is a little bit further down,and so I'm going to scroll down a bit.Do you see right here this box that says Likes? These are other pages.So people who visit the Seneca Design & Training page, will see that this pageLikes these other pages, which of course all happened to be owned by me.

The fact that you as a page endorse other pages is very strong and it's great,especially if you own those other pages too, but it's also nice justas a service to the people visiting your page.What other pages do you recommend?Here's another example.Here's InDesignSecrets, which is another Facebook page of mine.This is for the blog and podcasting conference that I run with David Blatner,author of many of the InDesign titles here and I also author a bunch of InDesign titles.But look at here under Likes; here we have a bunch of Likes.So of course, we like Lynda.com and we like Adobe InDesign itself and InDesign magazine.

We have a whole lot of them. So if I click See All, you can see there's a whole bunch of them that we recommend; all sorts of InDesign user groups and trainers and so on.Now let's look at Bliss No.5; I'll hide the Admin Panel.So here's Bliss No.5. We scroll down a bit and we don't see any favorites.How do you get a favorite?Well, what you need to do is you need to, first of all,switch to using Facebook as your page, which I covered in the previous videoand then go to those other pages and Like them.

It only works if you actually click the Like buttonwhile you are using your page's persona, which makes sense.So first let's switch to using our page's persona,I'm going to go to Admin Panel, go to the Manage menuand choose use Facebook as Bliss No.5, which changes the persona.Do you see the little thumbnail now is that of the page itself?And now, let's say for example, that I really like Cupcakes A-Go-Go.So, I come to Cupcakes A-Go-Go, and I'm still acting as Bliss No.5 and I click Like.

Let's do the same thing for a couple of other pages that I've queued up,and all I did actually was just type in some food terms here and then find pages,but you probably already know some pages that would go well with your clientsthat have some good overlap.This is Gourmet Magazine, Like.Go back to Bliss No.5. Are they here?No, not yet. You have to do one more thing.Go back to the Admin Panel, go to Manage > Edit pageand you see this item called Featured here.

You might remember that we visited here when I talked about adding page ownersas Featured Page Owners when somebody clicks the About link.Well this is the same place where you would Add Featured Likes.It seems kind of strange for Facebook to combine these into the same paneland I would expect at some point for them to reconfigurethis thing on the left as they do every few months.So you might have to hunt for it, but look for where you can add your Featured Likes.And it knows that I have liked 3 pages, so I'm going to chooseAdd Featured Likes and I need to actually turn them on to show.

You might like 30 different pages and they're going to be shown randomly inthat little sidebar box, but if you want certain ones to show there all the time,and other ones only to be visible when somebody clicks the See All Link, as I did,for the InDesignSecrets Facebook page, then you have to come in here and turn onthe Checkboxes for the ones that you want to actually show all the time.And so I'll click Save, and now let's see our page, Hide and there they are.

You can encourage your Facebook page visitors to Like your other sites orto Like the sites of people who are allied with you, with your vendors andcolleagues, simply by switching to your page's persona, then going to thoseother pages, Liking them and making sure to add them as Featured pagesin the Edit Page panel.

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Q: This course was updated on 4/16/2012. Can you tell me what changed?

A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.

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