After Kylie Jenner Tweeted About Snapchat, The App Lost More Than $1 Billion Overnight

But the Kylie Jenner effect hasn’t always taken form in a way Kylie herself appreciates. Her most famous physical attribute is arguably her lips – her lip logo is plastered over many of her products – but how she got them proved controversial. She admitted in a 2015 episode of Keeping Up with the Kardashians that she’d gotten lip fillers when she was still underage.

And that same year, a strange social media craze called “the Kylie Jenner challenge” swept the internet. In it, teenagers would suck on shot glasses to make their lips enlarge and post photos to social media. It got to the point where doctors had to warn people to not try it, for fear of them accidentally seriously damaging their faces. It even upset Kylie, who herself didn’t like what was going on.

She was 17 years old then, and a source told HollywoodLife at the time that the teenager was “mortified” and “saddened” by the dangerous craze. Kylie herself eventually said something about it via Twitter: “I’m not here to try & encourage people/young girls to look like me or to think this is the way they should look.”