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High Tech New Ford Focus to Offer More for Less

BRENTWOOD, England - Prices for the new Ford Focus, in UK dealerships from November, will start from £13,995; the same as today’s Focus, with top Titanium and Titanium X versions costing £100 less than the current equivalents.

The advanced new Ford Focus builds on its reputation for technology, which since 2011 has featured automated parallel parking, Active City Stop low-speed collision avoidance, Traffic Sign Recognition to monitor and record road signs and Blind Spot Information System, as optional equipment.

It’s also the first Ford to offer Perpendicular Parking, an additional hands-free parking technology to help drivers reverse into spaces alongside other vehicles.

Other driver assistance features include Cross Traffic Alert which warns drivers reversing out of a parking space of vehicles that may be about to pass behind them.

Park-Out Assist helps drivers as they exit a parallel parking space. After the driver has chosen either the left or right hand side, the system operates the steering while the driver operates the accelerator and brake.

New Focus is also available with Ford’s second generation connectivity interface, SYNC2 (www.youtube.com/watch?v=pQo7mQoWJRw ). Featuring a high-resolution, eight-inch colour touch screen and voice control to access audio, navigation, climate control and mobiles phones. SYNC 2’s navigation system also offers a split-screen display for the first time on a Ford vehicle in Europe.

Ford’s innovative MyKey aid for novice drivers will also appear on the new Focus. The Ford MyKey technology, which debuted on Fiesta, lets owners programme a key – usually for younger drivers – that restricts the top speed, reduces the maximum volume of the audio system, and can disable it altogether if the driver and passengers are not using safety belts.

"The Ford Focus is the UK’s favourite family car, so the launch of the new model is an exciting time,” said Mark Ovenden, chairman and managing director, Ford of Britain. “With unmatched levels of technology and impressive fuel economy, combined with Ford’s traditional driving dynamics and competitive pricing, we believe that the new car will not only delight our existing customers but also expand the appeal of the Focus brand.”

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