HGTV Home - Bassett Furniture

Objective: Create a series of images to be used for the collaborative promotion of HGTV Home and Bassett Furniture. The final image should demonstrate the person depicted imagining the furniture in their home.
Process/Solution: We gave the featured piece of furniture a “collage effect,” so that it would look like the person in the photo had recreated the piece by printing a full-scale model of it on 8½” x 11” sheets of paper and taping them to the wall (as if to envision what it would look like in the space).
Techniques: compositing, retouching, illustration
Acknowledgements:
Agency: Barber Martin
Art director: Sarah Duke
Photography: Karl Steinbrenner