At first I wondered if these three blondes knew what they were getting themselves into when they signed up for this ad shoot. But after watching the ad, I don’t think they would understand even if you spelled it out for them using picture cards.

The message Sony Ericsson is trying to get across here is that the Xperia X10 smartphone is for everyone, and they mean everyone. It can’t magically summon a shower from a helicopter, or help you speak dog, but for finding pictures, it’s the best solution for people who don’t have much going on upstairs.