Keeping in line with the Twitter ideology of brevity, Twitter Vine only allows you to post video clips that are six seconds or shorter in length. The app allows you to record videos from within, as well as creating a montage of smaller clips in the fashion Costolo demonstrates.

Costolo demoed the new service by posting a six second video showing how to make steak tartare.

“Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity,” the Vine company said in an official blog post. “Now that you can easily capture motion and sound, we look forward to seeing what you create.”

Along the Instagram line, Twitter Vine also allows you to follow other users and search for clips from people they know.

The stand-alone app is a Twitter-owned video service, but as of yet it will not a fully-integrated Twitter feature.

Do you think being able to post short videos on Twitter will be a popular feature, or do you think the constantly looping videos will clog up your feed? Let us know your opinion using the comment section below.