The device is geared toward businesses, further pushing the company away from the consumer marketplace.

Apple is pushing the 128-GB model toward enterprise users, artists and educators, not everyday consumers. "With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs," Philip Schiller, Apple's senior vice president of worldwide marketing, said in last week's press release.

As the business community increasingly uses the iPad instead of PCs when it comes to document creation, spreadsheets and presentations, they will need the added storage to get the job done, and Apple is providing that.

Apple's website says the Wi-Fi version, priced at $799, is available in one to three business days. The cellular versions on Verizon ( VZ), AT&T ( T) and Sprint ( S) networks (priced at $929) are available in three to five days.