Posts Tagged ‘chevy sales record’

Malibu is going global and could help Chevy hit another record in 2012.

With its 100th birthday barely fading in the rearview mirror, Chevrolet is on pace to set an all-time global sale record in 2011, having sold 4.8 million units through the end of November and with December off to a strong start.

Meanwhile, Chevrolet’s global market share has increased by nearly one half of a point this year, Russ Clark, Chevrolet’s marketing manager for midsized and performance cars, told TheDetroitBureau.com, while suggesting General Motors’ largest marque is steadily advancing towards its goal of becoming a truly global brand.

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Sixty percent of all Chevrolets are now sold outside the United States, which had been the bowtie brand’s primary hunting ground for most of the past century, according to statistics cited by Clark during a conversation about Chevrolet’s business plans.

Bankruptcy be damned, it seems. Almost exactly two years after its parent, General Motors, emerged from Chapter 11 Chevrolet says it set an all-time record with sales for the first half of 2011 reaching 2.35 million.

Of course, when it was founded, a century ago, Chevy wasn’t moving metal in 120 different countries. The new record – which tops the previous peak by a solid 286,499 cars, trucks and crossovers – was buoyed by all-time bests in a number of those markets, including Brazil, China, France and South Africa.

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Here in the U.S., meanwhile, Chevrolet sales are up 16% for the January-June period, the lead GM division posting nine consecutive months of year-over-year sales gains.

“We will continue to work at bringing new customers to the Chevy family – no matter where they live,” proclaimed GM’s global marketing czar, Joel Ewanick, in a company announcement.