Why You Need A User Friendly Website

The more likely people are to buy from you if your site is easy to find and explore. Keep your homepage clear and useful and as easy as possible to buy. These will all add up and make a big difference. To make your site user friendly put the most important information at the top of the page as not all users scroll down. Crucial information like contact details needs to be immediately visible. Think about the words people might type into their search engine to find a site which is applicable to your business. Choose your words carefully and make sure your pages actually include them. Use good-quality pictures and photos. They need to appeal to prospective customers. It is important to remember that image is everything. The old adage aEoeA picture is worth a thousand wordsaEï¿½ is very true. The way your site is laid out will make a difference between success and failure. Make sure too that any text links through to other parts of your site are clear and well labeled. Remember too to make your homepage useful. It is the first view most online visitors will have of your business and sets the tone for the rest of your site.

The more useful it is to visitors, the more likely they are to spend time there and money with your business. Imagine it as your virtual shop front. It needs to be clear what is on offer and if it doesn't appear practical and easy to use, people won't want to come in. Clearly brand your site and avoid long and complicated introductions. Get straight to the point. If you confuse people at the beginning they won't want to explore any further. Remember the KISS principle. aEoeKeep It Simple StupidaEï¿½. Keep your homepage clean and easy to find out about what is on offer. Also encourage people in. Make progression an easy process. The last thing you want is to confuse the customer so they are unsure of what you actually do or offer. The aim is to make people buy. Getting them to your site is one thing, getting them to part with their hard earned cash is another. You need, therefore, to make buying as easy as possible.

The easier it is to buy from your site the more you will sell. Avoid asking for unnecessary details aE" just what you need. This saves time and makes the customer more likely to buy. If possible put in a system so customers can see how they're doing and make it easy to get to the checkout. Don't make the payment system so complex your prospective customer will shut off and look elsewhere. Think how you would like a payment system to work. Of course you have to look at the security angle but today this is pretty well taken care off. More than anything you're customer needs to be assured that their payment is safe. They may not have shopped on line before and need reassurance. Do some research for the best payment system available to you. PayPal is well known and a fairly simple system to use. However, be aware that because it is well used at certain times it can be quite slow.

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