Beyond the Pitch

Google AdWords: A simple, conversion-increasing tool to build your business

The buyer’s journey used to be a straightforward, linear path that consumers took on their way to becoming your customers. In today’s world, this journey is no longer linear and we need to become skilled at employing new tools to reach prospective customers during different stages of the buyer’s journey. AdWords is one of those tools designed to help us reach our audience at a strategic point in the buyer’s journey when members are ready to make a purchase. Daniel Baca will teach you how to increase your online conversions using this tool!