OnePlus wants you to smash your phone for a OnePlus One

'OnePlus Phone Smash' begins April 25

As part of today's today's OnePlus One announcement, the manufacturer has unveiled a novel way for fans to get in on the ground floor. From this Friday, April 25, you'll be able to head to oneplus.net/smash to and apply to destroy your current phone in exchange for the Cyanogen-powered beast. Just 100 will be selected to dispense with their old phone and and pay just $1 for a new OnePlus One.

A countdown timer currently live on OnePlus' site suggests it'll go live at 9 a.m. E.T. on the 25th, so you'll want to hold off smashing anything for the next couple of days. OnePlus' says the first 100 to "smash the past" will be "the very first" to get the new handset. What's more, they'll also be able to invite friends to buy the device through the OnePlus invite program.

Would you smash up your current handset in exchange for the much-hyped handset? Let us know in the comments.

So do you smash your phone before or after they choose the 100? Do you smash it and then you have a chance to be the one of the 100 or do you smash it if you get chosen as one of the 100? Very confused.

I don't understand what one plus one is up to here.. Why not just sell your device like every other company on earth? Why can't I pre-order and pay you? now I have to jump hoops and play stupid games just to give you my money.. Seems like a nice device but I'll pass.

You know what, I'm not smashing my phone for this. The oneplus one is too freakin cheap for me to smash my phone... I could probably sell my phone to a friend in the condition it's in and get enough money that way.

I'm almost as excited over this phone as I was over the NEXUS 5 release. I'm really hoping that between one plus, Motorola and Nexus, that the industry is shaken up.
Sorry, there is no way that I'd destroy my Nexus 5 for this phone (I love that one too much) but I'd gladly get creative smahing an HTC Rezound to get in on this promotion.

Dumbest most pretentious ad campaign ever. Why not donate these phones to a local charity instead? They have a charity that donates phones to the troops overseas too... Seems like smashing up phones is an uppity first world problem type of move.

I think you have to take more into consideration that just cost. How much is an invite worth to you? How long before these are readily available? For example, I may smash my 5s if these are hard to get for the next 6-8 months. It is worth a few hundred IMO to get it first.

Or you could sell your Note for $400+, buy a 64 GB OnePlus, and have $50+ in your pocket. I mean, if you have a phone that isn't worth The $299 or $350 to get a OnePlus One (like a Moto X), sure, sign up for this promotion. But a Note 3? You'd be leaving money on the table.

I used to have a Moto X, and I agree that it is a great phone. However, if someone were going to switch from a Moto X to the OnePlus One, smashing it would be way more understandable than smashing a Note 3. Note 3's sell for $400+ regularly. Selling a Moto X on the other hand would likely not even cover the cost of a 16 GB OnePlus One.

I may smash my 5s just b.c I love to try out new devices. With an invite only system, I truly see this as one of the few ways to secure a phone.

I hate to say it, but I do have applecare+, and I would venture to say that many people opting in would be in a similar situation. I may get hate for posting that, but it is reality. Anyone who smashes an iphone probably has coverage.

I don't know how I feel about this. I'd certainly give up my phone (Nexus 4) if it meant getting a One+ One for $1. But doesn't this encourage needless and senseless waste? 1-2 year old phones are still in high demand in many parts of the world. Why destroy something just for a media splash?

I would be more than happy to smash my GNex for one of these were it available for use on Verizon. Changing carriers is not an option. But in the mean time, I will live vicariously through the reviews and comments.

I have an unlocked Red AT&T branded S4 on eBay right now, no box, perfect condition and we're north of $350 with 4 or 5 hours left. The price on them dipped in the week before and after the S5 announcement but once people realized a S5 costs 600+ the S4 went back to around $400.

remember the first batch of devices will go for a lot more on ebay when resold so youll probably be making closer to $500 from getting a one plus one until more devices filter out over the next few months.

In that case, people who would actually do that must be out of their mind.
It's like you are betting 300 quids on Oldham and if they happen to beat somehow Man utd you take the 50 home. :)
OK I get it - exclusivity would be greater inventive here because who knows when they will become available for masses.

One of my grands was from there, favorite player Cantona and my all time favorite TV show is "Only for Fools and Horses" :)
Sorry, if I caused some health problems - definitely not intentional.
VZW Moto X