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President of Hispanic journalists in U.S. says he's never seen worse depiction by media

Thomas Roberts reportedly will also apologize during Wednesday's broadcast

The anchor of MSNBC's "Way Too Early" apologized Tuesday for "ill-advised" references to Mexicans and Cinco de Mayo.

Thomas Roberts, who hosts the show from 5:30 a.m. to 6 a.m., told viewers via Twitter that a segment that featured a correspondent in a sombrero swilling tequila was not intended to demean Mexicans.

"On Monday, Cinco De Mayo, 'Way Too Early' made sarcastic references to the way some Americans celebrate the holiday," he tweeted. "It was not our intention to be disrespectful and we sincerely apologize for the ill-advised references."

The apology came after Hugo Balta, the president of the National Association of Hispanic Journalists, said in a written statement, "This is simply the worst example I have seen of a discriminatory stereotypical portrayal of any community by any media. The fact that this was done by a news organization is abominable. This wasn't a chance occurrence. This was a planned segment where many decision-makers at MSNBC's 'Way Too Early' program agreed on the content and execution which concluded on what was seen nationwide."

Balta added in a Skype interview with CNN en Español: "It made me ashamed for the journalists, for this network MSNBC, to show a segment that is full of stereotypes about the Mexican community."