Tag Archive | "Astounding"

Reddit announced a new $ 300 funding round valuing the company at an astounding $ 3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase. Reddit was founded in 2005, a year after Facebook and a year beforeTwitter.

Half of that investment is coming from China video game producer Tencent, raising concerns from some about censorship possibilities. Reddit is currently banned in China.

We are reinventing the ads business both on the technology side and our ability to sell it and to create a friendly home for users and brands alike. We’ve made steady progress on all of these fronts over the last year. We feel pretty proud of where we are. As a result, we’re seeing a lot of attention from both brands and investors.

When we’re talking about competing for ad dollars, of course, we’re talking about Facebook and Google who take up the vast majority of ad spend. But when we think about our competitors, I half-jokingly but truthfully say, we’re competing with anywhere people spend their free time.

They (Tencent) are investing in lots of videogame companies and video games are one of many categories that are really popular on Reddit. But the fact of the matter is we are the only company at our scale that’s still a private company. We’ve had a lot of investor intention in the last year. So we find ourselves in a good position to kind of get something done right now.

The playing field has been leveled and the barriers to entry have been torn down.

Every day, people enjoy inspired lives built upon their art, their passions, and their ideas.

Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it.

It is no longer a question of whether or not “they” will let you. It is simply: will you?

Starting today, you could create and launch a podcast in 30 days, have it build an audience of rabid fans, and — through the power of podcasting — potentially reach millions of people around the world.

Seems unlikely, doesn’t it? Yet, it happens almost every day.

Tell your story

Under the old rules, a gatekeeper who owned the airwaves would never give you a radio show if you didn’t have the credentials he deemed necessary.

So, your story would go untold.

Times have changed. We now live in a time in which we can control our own platforms and tell our own stories.

We no longer need approval, so don’t wait for someone else to tell you to start.

However, if that is what you are waiting for …

Start.

An unstoppable force in content marketing

From its humble beginnings in 2003, podcasting has become an unstoppable force in content marketing and shows no signs of stopping — the number of active podcasts has skyrocketed since 2008.

Check out the infographic below to explore the history of podcasting, the growth of podcast listeners, the most popular podcast categories, and more.

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