Discovery Channel's live coverage of the event, Space Jump Live, hit a new network record for non-primetime programming. The seven-hour Discovery News special devoted to the jump pulled in an average 4.21 million viewers to the network. It also won the adults 25-54 demo (2.02 rating) across over all of TV for all of the day's non-primetime and non-sports broadcasts -- though one could argue that the extreme athlete's stunt counts as sports.

The cumulative score for Discovery's Space Jump coverage is a whopping 7.6 million total viewers.

And Baumgartner's jump fared even better elsewhere. The Red-Bull-sponsored event streamed on YouTube, at one point reaching north of eight million simultaneous views.