Your Title tag should contain the keywords (search terms) that you want the page to rank highest for in searches. An example of a good Title tag for a specific model of backpack might be “Outdoor Expert XR-11 Internal Frame Backpack.” This tells search engines which people to send to your page and also effectively conveys the content of the page to the human reader: “Hey, I’m about to read about the XR-11 Internal Frame Backpack.” This also helps customers avoid clicking on a product that they definitely don’t want: “Oh no, I thought that the XR-11 was an external frame backpack. I don’t want an internal frame backpack.”