LOS ANGELES, Calif. (TST ) — Will Smith, 49, and his son Jaden, 19, have created an eco-friendly water company together, with the latter admitting his environmental consciousness was born when he was out surfing around age 10.
The father-son duo launched the company “Just” back in 2015, but wanted to wait until it gained momentum on its own before people realized they were behind it.
Jaden admitted his love for the ocean began at an early age, with him being devastated to see plastic bottles bobbing beside him as he went out into the water.
Will told The Associated Press: “We did not want this to be a celebrity brand. We’re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn’t look like celebrities trying to sell some water.” Jaden added that he’s been visiting schools to spread awareness about the problems caused by plastic and pollution in a bid to inspire young people to help find solutions.
The teenager explained: “School and education is where it all starts, because that’s where it started for me.” He added of what he tells students, “I just want you to know that I came up with this idea when I was your age, and that means you have the infinite ability to come up with any idea or any way that you want to change the world.” Will went on to say that he’s constantly “trying to live up to an image” of who he is and that he realizes there’s a “certain expectation” of him that’s developed over the years.
He shared, “I’m learning to get free again to be me and do me without the absolute concern of every single moment trying to live up to an image of who I am. I found a really brand new freedom through watching my kids and how they tend, specifically Jaden, to not concern themselves with anything above honesty and truth and integrity to themselves first and foremost.”
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