We
believe that our welding equipment has an important mission to perform.

Welding
equipment of this quality, available at an economical price, can make a gigantic
difference in small, remote places.

For
example, a truly affordable welder capable of performing top quality industrial
strength repairs in remote locations, while unheard before our welders came into
existence, can be a key tool on a small farm -- or as a communal resource in a small
village -- offering its owners a tool of unparalleled quality which direct enhances
their ability to feed the people to whom they are responsible.

To
fulfill our mission, our equipment must be affordable to the people who need it.

To
insure this affordability, we (and the distributors whom we appoint) work to keep
our profit margins, and prices, as low as possible. In countries where distributors
are not currently appointed, we will sell factory direct to the end user -- at the
lowest possible price

Our
goal in this is simple:

We
make the best commercial duty engine driven welder in the world. We also want it
to be one of the most affordable!

NOTE:

While
we will sell directly to end users, this does not mean that selling through distributors
and retailers who provide a significant level of extra service and/or value to our
shared customers customers (not the least of which is greatly reduced delivery costs),
is not a key part of our global marketing plan.

The
actions of distributors who add tangible value to the customer, and facilitate low
cost product delivery in their marketing areas, can be of critical importance, and
while their involvement in product distribution can sometimes add a bit to the product
cost, the benefits typically far outweigh the bit of extra expense. Recognizing this,
we have appointed a number of value added resellers and OEM's.

For
example, these resellers can assist customers with welder installation, or they may
incorporate our welders into products which they manufacture such as service trucks,
reconditioned engine driven welders, etc.