Preston Bailey

Panama-born Preston Bailey has whipped up breathtaking events for Matt Lauer, Oprah Winfrey, and Donna Karan. The secret to his success? “The ability to see a space in its entirety and design accordingly, making use of every inch available.”

Planner Tip:
Include a signature statement, no matter what your budget or your design— like hundreds of paper cranes dangling from the ceiling. This is what makes a space memorable.

Colin Cowie

This master planner considers his ability to design using all five senses to be his strongest asset—not to mention what keeps bold-faced names on his speed dial. “The success of an event is based on how we manipulate and enhance what you touch, taste, smell, see, and hear!”

Planner Tip:
No matter how large or intimate the gathering, whether a big wedding or a dinner for eight at home, identify a color theme first and build from there.

Yifat Oren

“Listen to the client—even if it’s yourself.” For Yifat Oren and her team, this is critical, and shapes the entire event. “My team and I spend a considerable amount of time getting to know our clients’ passions.”

Planner Tip:
Consider stringer bulbs (not twinkle lights), which can look very European and beautifully haphazard. Candles should be used as accent lighting, not your primary source.