If you want to promote your business, videos are one of your best tools. You can post videos on your own website, upload them to YouTube and also share them on Facebook and other social media sites. There are several types of videos that can be effective for promoting your business, explaining products or providing helpful information that your audience will appreciate.

There are animation videos, testimonial videos, whiteboard videos and many others. Yet many business owners are daunted by the idea of making videos. It takes a certain amount of time and expertise, not to mention a four to five-figure budget. Fortunately, there are quite a few tools and services that simplify the process and make it more affordable. Let’s look at three alternative services (Fiverr, Instant Video Wizard and Powtoon) for making effective SMB videos for your business.

Fiverr.com is the place to go if you want to outsource your videos at a reasonable price. There are many people on Fiverr who will make great videos for you. While prices technically start at $5 ($6.00 actually, with the service fee), you’ll probably want to choose some upgrades. Still, you can get quite a bit done for under $100, which is far cheaper than you’d pay with traditional video services. Here are a few examples of Fiverr gigs that offer videos.

Spokespersons & Testimonials – Review or testimonial videos are useful for building trust and credibility for your business. Usually, the $5 gig is fairly basic (with a limited word count), but you can always upgrade for a longer message. There are many Fiverr sellers who offer this type of gig. You can find all different types – men, women, British, American or Australian accents, younger, older, etc.

Whiteboard & Explainer Videos – For businesses that want a professionally made video for showcasing their product, service or course. Also good if you want to provide detailed instructions on how to use a product.

Animated Characters & Modeling – 3D animation videos are good for explaining products and businesses in an appealing way. You can choose overlays, colors and other features.

These are just a few examples of video gigs on Fiverr.com. Before ordering a gig, make sure you read the description thoroughly. You can always ask the seller questions before ordering. You can also read reviews of the gig to see how satisfied previous customers have been. Fiverr is the best option if you want to outsource your videos. Once you find someone who makes videos you like, you can always use him or her in the future.

Instant Video Wizard is a new software created by well-known product creator Jonathan Leger. It’s been released in October 2017 and promises to make a huge impact on video marketing. Leger is known for creating innovative products that automate many difficult tasks.

Instant Video Wizard is designed to simplify video creation for businesses, making it simple for anyone to create professional looking videos in as little as 60 seconds. Some of the features include:

A large database of articles to form the basis of your video. Or you can use your own article.

Content from articles is automatically narrated, using cutting-edge text-to-speech software. Or, if you prefer, you can narrate using your own voice or your own chosen narrator.

Choose among many designs to give your video the look and style you want.

Access to more than 100,000 royalty-free video clips for all topics and industries. This means you can access high-quality video content without creating it yourself or paying someone each time you use it.

More than 500,000 royalty-free images to further customize your videos. Images are automatically chosen to match article topics. However, you can also make changes or use your own images.

Instant Video Wizard provides a unique approach to video creation. Whereas other solutions make you create videos from scratch, Instant Video Wizard makes it possible to transform existing content and articles into videos. There have been similar products released in the past but these have mostly been quite limited compared to what Leger is promising with Instant Video Wizard.

Powtoonis yet another popular option for videos. This service lets you create animated videos and presentations on your own. This type of video is often effective for entertaining your audience and explaining things in a fun and interesting manner. You can use Powtoon videos in many different ways.

An animated video is an engaging way to give people an overview of your business or product. It’s often more entertaining than watching someone talk in front of a webcam. They’re also good for training people in your organization. If you need to teach your employees or virtual assistants something, an animated video is a good way to do it. This type of video is also great for marketing purposes, whether your customers are other businesses or consumers. Powtoonprovides attractive templates that let you drag-and-drop images and music to create professional animations for any purpose in minutes.

There are several pricing options for Powtoon, starting with a free plan. For free you can make 5-minute animations with a file size of 100mb. This is good for trying it out and getting an idea of how it works. Pro plans start at $19/month and let you make HD, watermark-free 2G videos up to 15 minutes long. Business plans start at $59/month and let you create 10GB videos up to 60 minutes long.

Which is Best for SMB Videos: Fiverr, Instant Video Wizard or Powtoon?

We’ve looked at some of the features offered by these three video services. Which is best for your business? You really have to decide what kind of videos work best for you as well as how many videos you want to make. Here’s a recap and some pros and cons of each.

Fiverr – This is a great option for outsourcing. You don’t have to do anything at all except hire someone. Another benefit is that you only pay for each video with no subscriptions. So if you only want to make videos occasionally, you only pay for what you use. The only real downside is having to find a reliable seller. This isn’t difficult, though, as Fiverr has many qualified people who make videos.

Instant Video Wizard– This video product provides a simple yet advanced system for converting articles into professional videos. This is an efficient method for educational, how-to, promotional, and many other types of videos. It’s also good if you want to release a lot of videos as the process is very fast.

Powtoon – The premier service for animated videos and presentations. This is perfect for animated videos. If you want videos with live actors or photos, however, it’s not the right choice.

The best solution completely depends on your needs and budget. In some cases, you might want to use two or even all three of the above options. For example, you might want to use Powtoon to make animated videos from scratch and Instant Video Wizard to create videos from articles for different purposes. If you don’t want to do any of the work yourself, Fiverr is always an option. It’s just a matter of finding the solution that works best for you.