There has been a multitude of vaccine exemption bills suspiciously appearing throughout the United States (and other countries) that have two things in common. First, they appear to violate a host of laws already on the books. Second, they force independent people to use a private company’s product. Both principles fly in the face of any idea of freedom and mock individuality on numerous levels. In America, an empowering and revolutionary shift is rippling through the minds and pocket books of educated consumers; or what corporations call “threats to their bottom line.” Millions of people continue to vote with their dollars changing the way businesses have to operate. Willingness to change, honesty, openness, and accountability (WHOA) are viewed as the foundation of this new paradigm. Young, flexible and aware companies get it and have pounced on this solution. They can be seen rapidly gobbling up social attention and market share being left behind by aging behemoths like McDonald’s. As this trend gains speed, our world’s rapid connectivity is rewarding and amplifying those businesses adhering to the foundational principles of WHOA. Pharmaceutical houses, that also manufacture and sell vaccines, have chosen to operate a uniquely different business model by eliminating barriers to their products. Some of these companies have a net worth dwarfing most individual states. It is no stretch to visualize how lobbyist can influence bills, on behalf of corporations, to secure their product’s revenue stream. As a consumer, your ability to choose is a corporation’s worst enemy. Choice is the true destroyer of inferior business practices and passed over industries throughout time. By removing vaccine exemptions, the American people are being dumped onto the slippery slope towards unconsenting customers for life to an industry that has shown profits come before human health. By any other name, this would still be considered a forced monopoly.It is one issue to monopolize care and force a private company’s medical product onto an individual when they are healthy. It is quite another to aim this behavior at those who are sick. In the United States, increasing numbers of children are being forced to undergo cancer treatments that the child and their parents strongly oppose. This is a clear sign that the lines are becoming blurred between health freedom, medical consent, and corporate financial monopolies. Just as there are two poles of every magnet, there are also two polarizing business models to choose from moving forward. An eternal fork in the road that will lay the foundation for the future is being decided upon currently. After haphazardly flirting with the power of free choice, the county is now finding its voice. Whether it is through social media, voting with purchases, protesting, or simply educating others, all levels have been activated. It will be education, truth, and integrity that win in the end over lies, ignorance, and deceit. Once educated and paying attention, it is clear to see which people, products, and practices in the public eye embody the desired attributes.