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We now live in a world where absence on the internet is like “not existing”. This is true for individuals as well as corporate entities. Whatever be the nature and size of your business, having a website for it has become a must. But wait! Don’t think that your work is done there. A website, to fulfill its purpose, needs to be managed. You need to keep it active and promote it for people to at least find it. This is not a task that can be done overnight and then forgotten. For this you will need the assistance of experts who can design it, develop it and also help you reach your target audience. For all this, what could be a better option than outsourcing website design and development work to India?

Over the years, India has become the hub of outsourcing, particularly for the IT and related sectors. According to the reputed US-based business and technology news website – Business Insider – more than half of the world’s outsourced IT services are carried out from here. Also, Tholons – a Services Globalization and Investment Advisory firm has ranked India as the number one outsourcing destination for 2015.

This clearly reflects the level of confidence companies all across the globe have on this country’s IT skills. If you need more convincing, take a look at the below-mentioned reasons for outsourcing web development services to India.

Cost Cutting: Hiring an in-house team for this work is a complete no-no. It will require you to set up a separate department, invest a huge sum and ultimately reduce the profit margins. And even if you outsource this job to a company in your country, it will surely burn a hole in your pocket. But get it done from an Indian company and you would be able to get the same services for much less.

Quality beyond compare: Lower cost does not translate into compromised quality. Indian professionals are known for their strong knowledge base, especially in the IT domain. By availing their services you can get an eye-catching website that works well and helps in bringing more business. The quality of their work is undoubtedly at par with the international standards.

A Complete Suite of Services: The term website designing is concerned only with the visual aspects of a site and development refers to its backend coding and scripting. These two processes go hand in hand and are mostly carried out by the service provider simultaneously. But this is not enough to derive value from your online presence. You will need other complementary services for SEO, SMO, content development and many others. Most of the website designing & development companies in India would offer a complete suite of services that includes everything to make your virtual presence worth it.

Proficiency in English: India provides manpower proficient in English. It has the second highest number of English-speaking people in the world, just next to the USA. The language was introduced here during the colonial era and became an integral part of the education system. Furthermore, you can also find people who are proficient in other foreign languages such as French, Spanish, German, Chinese and Japanese etc.

Round-the-clock services: Indian companies that deal with overseas clients follow the shift work system, with day, evening and night shifts. This means that the time difference between your country and India will have no negative impact on the work. You can communicate with the company as per your convenience and avail their services 24×7.

When you are getting the same quality of services at a lower price, there is no reason why you shouldn’t outsource web development services to India. Once you have entrusted this job to an offshore company, you can focus entirely on your core operations and make the most on that front.

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If you find your website to be gathering cobwebs, maybe it’s time to hire an SEO company to take over your web development. And one of the first changes that the expert will introduce to your site is to rewrite the text to comply with the rules on online content. Just simply changing the way the articles (if there are any) and posts are written in your e-commerce page can go a long way to improving its traffic and conversion. But there are redesign objectives which the SEO professional will adopt.

Make all your pages informative

It makes no sense for customers to come to your site and all they see are pictures and no product information. It is not common to see e-commerce sites posting photos along with a product description that allows the customer to understand its features, specifications and dimensions.

Another problem in web development, which is often the fault of distributors, is to just copy of the page from the manufacturer’s product information. The ordinary consumer does not like to read a very technical description. This is where having a good writer and editor is vital, because you need to rewrite the technical jargon to make it easier to access for the consumer. Another way to maximize usability is product review.

Compare products

In relation to this, if you are selling different brands under one product, it is a good idea to compare them with each other in terms of pricing, features, specifications and the pros or cons. You have to let people understand exactly what they are getting when they buy that particular product. This feature alone will encourage people to come back to your site, if only for the information alone.

You can also integrate a window in your web development enables people to compare products carried under the same brand. For example, Samsung has different products for tablets; differentiating one from the other will make the decision easier for the consumer.

Post good photographs

Apart from the hard-to-understand text descriptions, the second most frustrating aspect for the administrator of an e-commerce web development is the failure to post good photographs or a thumbnail that does not even enlarge. If possible, when they click on the photo and the enlarged image should fill the whole screen. You must take several angles and close-ups of the product along with a short description for each image.

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No business can survive without a website today. The business that avoids this necessity, either remains unknown to the world, or does not prosper at all. An online platform makes it easy for business owners to communicate to their clients. But, above all, it is important to have fetching and appealing websites. With the renowned Silicon Valley in California, the United States of America records the second highest number of Internet users after China. This definitely has enabled website design services to flourish. Every web development company is now seeing a new dawn.

Designing an online site means modeling the User Interface of the site for Internet surfers. A design, as a whole, is all the ideas and the compiled opinions and views that a website has. The concept of the entire process is to make the surfing experience of users smooth. The development section includes coding and programming necessary for a functional website. This process of development is necessary, so that an online site functions well. In other words, the process involves maintenance of the website. Unlike web design, the process of development is kept out of viewers’ sight.

If you want to own an online site for your business, hire a good web development company. This company shall then get a certain domain registered in the name of your site. A unique domain name is necessary to find your Internet Protocol address. Make sure that the company puts in keywords associated with your business.

According to the class of your corporation, websites are of three types – e-commerce websites for online shopping, informative corporate sites, a group or community site, or a simple discussion forum. So, the second step of the company is to decide the class of your website. After all this, begins the real development procedure.

Now-a-days, customized templates and graphic designing options are available. Use these options to create the fundamental design of your website. This is known as a dummy. Before you declare the site live, you should properly check it. Title and Meta descriptions should have suitable keywords and in proper format. Proofread your text content. Make a note of the cross browser compatibility of the site. Above all, always keep an eye on the analytic of the website. They speak about how your website performs.

So, if you really wish to put up your business on the World Wide Web, prefer only the best web development company. A team of diligent and trustworthy designers and developers shall surely give you a quintessential website and help your business progress.

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