Super Floral Retailing reaches the high-volume floral
buyer at the supermarket, mass-market and traditional floral
shop level. In the last 10 years, supermarket florists and high
volume single-unit florists have made great advances in
successfully selling floral. Supermarkets and other mass-market
floral outlets capture more than 7 billion (38 percent) of the
19 billion floriculture market.

The buyer who receives our magazine is responsible for buying
for multiple stores. Our 16,600 qualified subscribers pass their
magazines along to an average of three people each, for a reach
of nearly 67,000 readers. As you
can see, this type of buyer has enormous purchasing power: One
lead from an advertisement in our publication has been known to
bring an advertiser the largest order it has ever received!

Super Floral Retailing’s 34-year history and growth are a
testament to the quality of the publication. We reach a targeted
audience who has to meet a certain criteria to receive the
magazine. You can feel confident that your advertising message
is received by a readership that is best defined as the florist
of the future: the high-volume, established and large-selling
floral buyer.