Kigali,
Rwanda, December 8, 2013 - The role of media and marketing was highlighted on
the second day of the CAVB Congress in Kigali, Rwanda during presentations, which
looked at media coverage and its role in acquiring sponsorship for the sport.

Social media activity
on Facebook, Twitter and YouTube has increased considerably since the last FIVB
Congress and has played a pivotal role in disseminating information to the CAVB
community. Social media platforms have become important tools with which to
engage the youth over the past year.

The Marketing
Commission President highlighted the role of different media in helping to
increase the knowledge about the sport. She also showed the role of different types
of media in helping to attract sponsorship for television broadcasts.

The press
report showed that volleyball competitions have received a lot of coverage
through social media platforms, which includes news published through Twitter
and photo galleries on Facebook. The increased number of national federation
press officers helped provide more comprehensive coverage of African
competitions in 2013, including the 31 tournaments of the World Championship
qualifiers which were organised this year.

Lucbeau Kalala
presented the Sports Organising Commission (SOC) report where he elaborated on the
FIVB’s role in increasing the number of teams participating in the 2014 World Championship
qualifiers from 13 teams in both genders in 2010 to 34 men’s and 33 women’s
teams in 2013. He said that African competitions have shown a dramatic
improvement in terms of organisation.

CAVB Development
officer Enzo Tafara presented the e-learning programme that was approved by the
Congress to be implemented next year. The programme will help to save money and
effort in teaching coaches and referees with simple technological means.

The e-learning
project will be another channel of communication that will facilitate the
transfer of information and allow people to learn at their own pace. It will
also help those who would normally miss conventional courses due to a hectic
work schedule while decreasing the travel costs for instructors and
participants.