During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.

For those users with no interest, what would make them more likely to use WikipediaEdit

79 Responses - 11.69% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had no interest in Wikipedia, we asked them what changes would make them more likely to use Wikipedia

To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.