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But we couldn’t help but note that the NRA once again touted
its “Eddie Eagle” program as supposedly promoting gun safety for children.

AFJ examined the Eddie Eagle program more than a decade ago,
as part of Deadly Business, our First
Monday documentary about how the gun industry markets its product. In this excerpt from Deadly Business, Prof. Marjorie Hardy discusses the strong evidence
that the program is a failure. She says
this of the NRA:

I think they don’t
care if it works. I think this is their
way of redirecting attention from gun laws and legislatures to saying: Look, we
have this way of keeping kids safe so we don’t need all these laws on the
books.