Using Social Media To Plug Your Advertising Campaigns

At Synergy Merchants, we have proudly provided Canadian business owners with extra working capital to grow their businesses after their banks have turned them down. Our unique merchant cash advance program takes a look at a merchant’s credit card and debit card sales – not their credit histories – in order to make a determination about how much money they can be advanced. And what they use the money for is completely up to them!

In our experience, our clients have predominantly used their merchant cash advances for renovations, equipment purchases and repairs and advertising. Of course, there are many different ways to advertise your company. And the smartest ways are the ones that maximize advertising budgets so that they are long-lasting. Over the years, we’ve come across some excellent ideas that Canadian business owners have employed to maximize their budgets.

Among those excellent ideas are the ones that utilize the internet. Plugging your business online is nothing new. However, too many business owners tend to forget the power of the internet when launching their advertising campaigns. This is especially true for the world of social media. Generally free to use, social media websites are all the rage these days. Are you using them to market your brand?

Why should you utilize social media to plug your advertising efforts? No matter what avenue you choose to use as it relates to your advertising campaign, make sure that it is being plugged on social media. The Facebooks and Twitters of the world are used to communicate messages of all kinds to people all over the world each day. With millions of users sharing messages on these platforms on a daily basis, there’s really no reason you shouldn’t be doing the same.

One of the best ways to use social media to plug your ads is to blog about them and then post links to your blogs on your account pages. In The Globe And Mail, Kim Garst writes that posting content on your blog is a top way to market your business. “Your blog will be the foundation of all your other marketing efforts,” she informs, “It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience.”

What social media sites are the most effective for business advertising? On About.com, small business expert, Susan Ward champions the use of such social networking sites as Facebook and YouTube. She writes that simply posting on Facebook may not do the trick, but paying for Facebook advertising is a justifiable way to spend some of your advertising dough. “Facebook’s ad targeting options are phenomenal,” she asserts, “Facebook advertising is also one of the most inexpensive options on this list.”

And, as for YouTube, Ward explains that online video-watching is one of today’s most popular activities. “Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth?” she asks, “Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that’s the audience you’re trying to reach, YouTube advertising could be your best bet.”

At Synergy Merchants, we would be more than happy to discuss with you how much of a merchant cash advance you’d be eligible for so that you can begin your newest advertising campaign. For more information on our merchant cash advance program or to speak with one of our licensed funding specialists to get a free, no obligation quote, simply call Synergy Merchants at 1-877-718-2026 or email us at info@synergymerchants.com.