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Slaughter billboards on I-25

These two messages have been rotating on an LED billboard next to a busy stretch of I-25 between Denver and Colorado Springs. Each ad displays for about 7 seconds, along with ads for banks, retailers, Comfort Dental, etc. They certainly do grab your attention.

Not sure what I think about them, but I do wonder how many of these there are around the country. I also wonder what sort of feedback FRER is getting from them. Maybe I will email the president and ask...

Personally, I think it's great! The horse meat scandal that is going on overseas shouldn't be happening. However, while it might be commonplace to eat a horse over there, this is America. We don't do that kind of thing here.

I'm surely the outcast here, but kinda wish that money went to helping the horses, or properly educating the people locally who are still selling their horses at a sale thinking that the horse won't go to slaughter.

I'm surely the outcast here, but kinda wish that money went to helping the horses, or properly educating the people locally who are still selling their horses at a sale thinking that the horse won't go to slaughter.

Maybe by raising awareness of the problem [particularly with race tracks and those who live near them or frequent them] it will increase donations to those groups who help?
Lots of roads to Rome, is what I'm thinking....

I'm surely the outcast here, but kinda wish that money went to helping the horses, or properly educating the people locally who are still selling their horses at a sale thinking that the horse won't go to slaughter.

The place that a very few "in the trenches" know about? No.
They are in a prime spot to seize the attention and credit cards of animal lovers who aren't educated on the issue and could be lead to believe that FRER's work "protecting the American horses from slaughter" actually meant their money went to helping horses... Not spending six digits on fundraising. That one line billboard could easily make drivers think that the political efforts of FRER wouldn't mean the horses stay in the slaughter pipeline longer, suffer more, and more are shipped to Mexico.... Which is really what's happening.