The Qaturday Audience

Who is it, and what does it want?

The Qaturday Audience needs distraction to mask the everyday moral repulsion that is a permanent feature of modern society with all its hateful technologies and social rules.

Qaturday provides an outlet – a third place – for the audience’s awkward sense of not livinga dignified natural existence. It provides the robotic social-climber with an instant nature fix, without demanding that he alter his modern behavior in any way that might actually help other animals (and his own species) to survive with dignity. In this way, Qaturday is like binge eating to forget about a weight problem and cholesterol: it’s only therapeutic insofar as denial is.

The Qaturday audience is lonely and lost, and finds solace in the monotonous voice of mass media, in the zany meaninglessness of Qaturday images, and in the static helplessness and cuteness found in each pic. Helplessness is an accelerant for feline cuteness so elation comes quickly in a rush of empowerment.

Helplessness is something humans like to project onto their domestic animals. They enslave their pets, thus rendering them helpless in order to get maximum cuteness and maximum thrills out of them. Pethood is about human thrill-seeking and not interspecies coexistence. Pet owners project their own helplessness onto their housepets by forcing these captured beasts to live vicariously for their masters’ pleasure.

Tragically, human societies are organized on the pet model as well. Pethood is the miserable state of most humans of all classes, and that’s why a little role-reversal at the end of the day feels soothing – harmless revenge on a creature that God probably intended for humans to torture anyways.

There’s never enough time for the complexities of philosophy or of thoughtful education among the Qaturday Audience. The zero-attention-span of the 9-5 caffeinated workaday requires some kind of distraction from real life/non-fiction. So the time-starved cubicle-bot seeks out Qaturdays that provide cuteness, zaniness, and an adequate dose of irony to conceal the incompatibility of the juxtaposed images. And all of it instantly and with the illusion of thought behind it.

These cats don’t know what they’re saying to the Qaturday Audience. Much like their homo sapien audience, these cats have been programmed to have “opinions” that have nothing to do with the actual needs or instincts of the featured cat models. The Qaturday Audience recognizes itself here, but only on a sub-conscious level. On a conscious level, the Audience is completely unaware of anything except its fabricated “need” for entertainment and cuteness.

And it is in this artificially implanted “need” thatFeline Cuteness Hegemonyfinds a willing host to set up a base from which to conquer your independent thought.

The Qaturday Mail Bag:

A: This is like asking if Las Vegas is a city where you can play cards. Yes – but it’s much, much more.

Q:What if the words in the caturday aren’t even funny?

A: There is an important paradigmatic difference between serious caturdays, and unfunny ones. The unfunny ones are often unserious as well.

Q: What is Qaturday?

A: Qaturday is the re-fusion of humanity and its animal nature. Post-civilization.

Q: What does Qaturday demand of the audience?

A: It demands that its audience get away from its texts and its fake history and return to nature, to instincts, and to letting the environment decide things rather than trying to change the environment.