Smaller Businesses Having Most of the Success with Facebook Commerce

Not every retailer is seeing a sales boost after investing in Facebook commerce, but one type of business in particular is benefittingmore frequently, a New York Times report says.

Companies that derive the most benefit from developing an online storefront on Facebook typically bring in less than $100,000 in revenue, and have fewer than 10 employees, according to Forrester’s Sucharita Mulpuru.