Ben, a sophisticated man in his thirties, pins the picture of his last 'conquest‘ on a board already filled with trophies. He speaks directly to the camera and explains why he became the asshole that he is today. He describes how it all started- the day his ex dumped him in a bar. Despite the moral support of his best friend, he started to delve deeply into the single life. Aided by his roomate who is a a real bachelor, Ben takes on a new persona to protect him from love and the suffering and pain it often entails.