SummaryBeer consumption increased by 2% in 2015. The surge in local microbreweries provided a healthy dynamism to the category that was not seen last year. Premium and super premium products continued to see a decline but the rise in microbreweries increased consumer knowledge surrounding the segments potentially aiding growth. Imports saw an increase of 37% despite the continuing quotas that restricted consumption. There were a small number of consumers that remained faithful to international premium brands such as Corona, by far the most successful imported brand.

Key Findings Beer saw a rise as the surge in local microbreweries added healthy dynamism to the category.

 Glass bottle experienced decline in the market share as it lost its share to PET bottles.

 Premium beers accounted for 11% of the market as the increase in microbreweries across the country saw consumers turn to premium and super premium beers.

 Ale still only holds a tiny share of the market but saw good growth of 32% despite it still having a small base.

 Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

 Value by distribution channel 2011-2015, with 2016 forecasts

 2014-2016 selected on- / off-premise retail prices

 Details of key beer new product launches in 2015 by company

 Overview of the competitive landscape in the beer market, with analysis of key company performance

 Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

 Data is also available in excel format

Reasons To Buy Gain an in-depth understanding of the dynamics and structure of the Argentina beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

 Evaluate the current emerging trends and future growth opportunities in the Argentina beer market to support your brand development and marketing initiatives

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