JetBlue
Getaway GIFs

Objective

At a time of year when everyone was cold and miserable, JetBlue wanted to push its JetBlue Getaways initiative—a travel promotion to Florida and the Caribbean. Using motion graphics, we created a series of relatable GIFs for Facebook, Twitter, and Instagram that completed the phrase “You know you need a vacation when…” Each asset was consistent with the look and feel of the brand’s previous work published for the campaign.