Increasing your liquor sales is one of the best ways to increase your bar’s profits. Of course, that’s easier said than done. Luckily, it doesn’t have to be complicated—in fact, by following these tips and investing a little bit of time, you can definitely increase your bar’s liquor sales! Here’s how:

1. Focus on your staff.

Your bartenders make a huge difference—after all, they’re the ones who talk to and serve your customers. That’s why it’s so important to make sure your bartenders are perfectly trained. They should know how to perfectly make every drink your customers ask for, as well as how to suggest drinks to unsure customers. To take it a step further, your bartenders should also be trained in upselling. But it’s not all about business! Aside from knowing the ropes, your bartenders should also be friendly and able to hold a conversation with just about anybody. Rude bartenders definitely won’t help you increase your liquor sales, but personable, knowledgeable ones will.

2. Use in-house marketing.

How can your customers order your fancy new cocktails if they don’t even know they exist? Be sure to show off your drinks in house by using table tents, digital signage, or old-school chalkboards. And make sure your cocktail menus make your drinks sound appetizing—don’t just list the ingredients, but give customers an idea of what the drink tastes like. Don’t forget to use high-quality photos!

3. Have specials.

Give your customers a reason to buy more drinks! Create a specialty cocktail that customers can’t find anywhere else. And be sure to offer customers deals, like a great happy hour or another deep discount. You might also consider promoting a cocktail or beer of the month.

4. Keep it clean.

It doesn’t matter if you have the swankiest cocktail lounge or the darkest dive bar—being dirty won’t help you sell more drinks. Sticky counters, crumbs, and dirty glasses turn customers off. A sparkling clean bar makes all of your drinks look more appealing. And don’t forget about keeping things organized! Keeping your stock in order might not seem like a priority, but think about how much faster your bartenders can make (and sell) drinks when they know where to find everything.

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