Music China expands to 12 halls as MI imports and sales grow

October’s Music China (Shanghai, 10-13th October) is well on its way to setting new records, the organiser reports. This year’s show is expected to occupy 135,000 sq m spanning 12 halls – an 8% increase compared to last year’s 125,000 sq m in 11 halls. As a result, the organiser estimates that exhibitor and visitor number will continue climbing, from last year’s total of 2,124 exhibitors and 105,125 visitors.

The fair’s continued expansion is reflected in the industry’s strong market outlook, with figures from China’s National Bureau of Statistics and General Administration of Customs suggesting that in 2017, China’s import value of musical instrument, parts and accessories reached USD 405 million, up 8% compared to 2016. What’s more, the China Musical Instrument Association also estimated that musical instrument sales within the country exceeded USD 6.1 billion in 2017, thanks to the increasing demand for music education and training in China.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, says: ‘As a music trade event, Music China is unrivalled within the industry in Asia. The show acts as a perfect gateway for global brands to tap into Asian and Chinese markets, and successfully creates abundant business opportunities for the entire industry. Its effectiveness has been the reason that our exhibitors keep coming back year after year.’