What would the point of that be? the SIM's cost money to start with, running around to find a place that sells them after 6pm, then setting that up in a phone etcEasier just to pay the extra few dollars for the movie.

Not sure how they set movie ticket prices.Here in Dunedin Reading has opened a new cinema and its $10 every night for 1/2 the seats in the building ($15 for premium seating)I hope they are turning a profit.

Interestingly the Rialto around the corner is part-owned by the same parent company and yet is priced at $17.50 ($11 Tuesdays)