Startup redirects affiliate payments to those who recommend products, gives them slice of $3 billion in affiliate commerce.

Danielle Morrill, startup veteran from companies like Twilio, has been working on this idea for years, and is now far enough along to become part of the next Y Combinator class. The "affiliate-for-everyone" model avoids the hassle of registering for various programs directly. Referrers are tracked downline, so if your praise of a book to a friend gets passed to third party who buys, you get the fee.

Morrill taught herself to program while the first non-founding employee of Twilio, which has raised more than $33 million in VC funding. While users will get only small amounts of money per referral, the amounts may add up, and can be donated to charity. Other rewards may be offered once the service gets beyond the public beta stage.

Cool idea

Awesome. Love to see talented folks pursuing the redirecting of ad revenue to the publishers of UGC, ie, the users of the network.

Interesting …

Unfortunately, the ecommerce company for which I work has had to completely abandoned affiliate marketing. Almost all of our affiliate fees were going to scammers who were using Google Adwords and bidding on our brand terms.

With a sub-affiliate model, affiliate scammers will be all over this (especially if there is no real vetting process). These are the type of links that Twitter spammers would love to pump out in the wild.