What is the IU Brand?

Indiana University has always had a brand. And it’s an influential and meaningful one. Hundreds of thousands of people the world over come into contact with us every day—and many, many more are affected by what we do here.

Now it’s time to own that brand. It’s time to set our natural reticence aside and let the world know what we can do. What we stand for. And how Indiana University and its faculty, staff, students, and alumni are changing the lives of people around the world.

Indiana our Indiana

It's time to carry the IU Flag

It was Herman B Wells who first envisioned the Indiana University that we know and love today. He dreamed of an IU that educated Hoosiers in every region of the state. That welcomed everyone. And that inspired pride in all who associated with it.

It’s time to come together as a community. To raise our profile even higher. And to make sure the whole world knows that this is Indiana’s University.