Huwaei extends Ajax Cape Town sponsorship

The Ajax Cape Town sponsorship announced last year was the first such deal in South Africa for the global smartphone brand.

By GIFT NDOLWANEJOHANNESBURG, (CAJ News) – HUWAEI, the smartphone maker, has renewed its partnership with football side, Ajax Cape Town, for another year.

Yudi Rambaran, Director of Product and Marketing at Huawei Consumer Business Group South Africa, confirmed the extension.

“We are extremely excited to announce that we have extended our sponsorship with Cape Town’s pre-eminent PSL team for another season,” Rambaran said.

“Our partnership in the past season has been hugely beneficial to both the club and Huawei, which has also been vindicated by Ajax’s strong showing throughout the season.”

The Ajax Cape Town sponsorship announced last year was the first such deal in South Africa for the global smartphone brand.

The sponsorship deal is poised to benefit players who will be provided with Huawei devices and accessories, and therefore become brand ambassadors.

Ajax Cape Town fans can expect to see even greater brand activation campaigns being rolled out in the coming season.

This is considered an integral part of the partnership with the club, with the intention to build high profile campaigns and platforms that will bring the fans even closer to their football heroes.

“We firmly believe in building brand affinity through close engagement with our consumers, and Ajax Cape Town enables us to build unique experiences that demonstrate our world-beating technological innovations that a tech-savvy, youthful audience can appreciate,” Rambaran said.

“We look forward to another season of taking fan engagement to the next level and helping Ajax Cape Town build on the love the deep affection it has already generated with its supporters.”