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Accelerating Revenue Growth Through Influencer Marketing

2.
About Tadd Spering
Tadd is the Founder and CEO of Stylinity, an influencer
marketing tech company that helps connect brands and affiliates
with influencers to unlock the power of digital influence.
Tadd has been featured in Forbes, AdWeek, and as a panelist at
PricewaterhouseCoopers, in addition to providing commentary
as a subject matter expert for their Total Retail: Retailer and the
Age of Disruption report.

3.
A b o u t St ylin it y G o 2 Bu y
An influencer management platform that allows
brands and retailers to run successful, ROI-driven
campaigns with top bloggers and social media
influencers in fashion, beauty and lifestyle space.

11.
• When social media is part of their buyer’s journey, customers tend to convert at a 129%
higher rate.
• They are also four times as likely to spend significantly more than those without a social
component.
• Customers acquired through word-of-mouth (such as influencer marketing) are retained
at a 37% higher rate than those acquired through other means.
(Source: Deloitte)
Influencer Marketing Statistics
Consumer
Number of conversions a
consumer has each week
Influencer
Number of conversions an
influencer has each week

18.
Challenges
Manual process
- No single, central tool or platform to manage the process.
Disconnected teams
- Marketing owns influencer marketing but PR engages with
influencers the most.
- Social media teams and affiliate teams don’t talk, making it
hard to get the campaign going.
No integration
- Currently, only 5% of marketers rate the maturity of their
influencer marketing program as integrated.

20.
• Ideal partnership between brand and influencer allows for transparency within the
campaign terms and analytics.
• Bloggers should disclose their exact number of followers and degree of influence.
• Brands should clearly identify their content needs, specifically if there are any legal
mentions such as #ad or #sponsored and pay influencers on time.
Transparency

21.
• Brands and retailers should have a real-time view into how well the campaign is performing.
• KPIs should be agreed upon before the campaign and measured fairly throughout.
• Some influencers are better at driving sales and conversions while others are best for
engagement and user acquisition.
• KPIs should be unique to the campaigns.
Campaign Tracking and KPIs

22.
Process Automation
Communication, blogger selection, product tracking and campaign analytics should live
in one place and be easily accessible to the brand/retailer and the bloggers involved.

28.
• A recent Influence 2.0 study shows that influencers will play a role in the overall
customer journey through content, engagement and community.
• It is by engaging influencers in authentic, long-term relationships and creating value
within the relationships between influencers and their communities, that CMOs can
impact sales, satisfaction, retention and overall customer experience
Influencer marketing will be a large part
of the overall marketing strategy
(Source: Traackr)

33.
Through this collaboration, Steve Madden is able to:
Effective conversion
Actual User Engagement
A total of 157 clicks were generated
from Go2Buy links, Coupons and
“Buy Now” buttons, of which 88% of
those clicks are unique users.
Leverage on social share
+ 10927
Excellent social engagement
Social posts alone have
generated 10,927 views, likes
and comments with a 6%
engagement rate.
Power of influencer network
The cost of the campaign was
translated into a total of 11,406
engagements, at a cost of
$0.03 per engagement.
Cost maximization
$0.03

37.
Campaign Results
The campaign generated
$355,241.76 in sales
from start to date.
Sales
Each influencer created 4-6
unique posts with feature
products that is reusable by
brand for retargeting campaigns,
ads or social content.
Content
The brand is now working
with Stylinity on repeated
campaigns at 2X budget.
Repeat Customers