Indian Airlines shortlists 15 agencies

By
, agencyfaqs! | In | June 14, 2004

The final round of presentations will take place on June 22-23

Indian Airlines (IA) has shortlisted 15 agencies for its advertising campaigns during 2004-2005. The selected agencies have been asked to make a thematic presentation, which will take place during June 22-23, 2004. This is going to be the final and deciding round for the agencies.

"By July 15, IA would be taking a decision....at least, that's what we hope," says Ashok Sharma, general manager, public relations, IA. The advertising duties are in the region of Rs 15-18 crore.

For the record, the agencies that were on the IA empanelment, before the business was put under review, were Grey Worldwide (India), Bates India, Adfactors and Akshara.

The pitch process began in December, last year. A total of 42 agencies were asked to submit strategy notes, along with the formal application.

A panel of experts -- IA officials declined to reveal their names -- evaluated the note and accordingly shortlisted these 15 agencies.

Spelling out the communication task for agencies, Sharma says, "The services of IA have improved dramatically, but the perception.....the typical perception that people have about PSUs, have not changed. We want that perception to change through the communication. The communication should make the customers come to Indian Airlines."