Is Web-Building Before SEO is Ass-Backwards?

“…know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website…”

Search Engine Optimization (“SEO”) is largely seen as a dialing-in process to be undertaken only after a website is built. But SEO might actually be the place to start web development and more. Consider this: how much more efficient is it to know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website? Logic argues that its more efficient to do SEO strategy first before hauling off to spew content. And this may be true for far more than just your website.

Words to Share...

Building a website before doing SEO Strategy is ass-backwards: SEO should drive web navigation, content and more.

SEO to Revamp Existing Websites?

Case Study: Your website sucks. You feel it in your bones… that’s why you’re ready to revamp it. It’s not much of a decision to commit to redo any site. But the challenge lies in cutting through the politics of editing, moving and deleting content that staffers have toiled long and hard to get up on the site. Starting with an SEO strategy would help keep the discussion rational and forward-looking. Plan first, implement second.

SEO to Articulate Business Vision?

SEO also represents an opportunity to take a fresh look at your business. SEO forces questions of who you want to help, what they get and what your “secret sauce” is. It also drives you marketing message, so how good is that that you have the opportunity to explore connecting vision with messaging? In that light, SEO is all about defining the words that define your business in the customers’ eyes. SEO is thus a word-based strategy that articulates what your business does. And such words could result in improvements to many facets of your business right up to its overall vision.

Words to Share...

Words are the currency of strategy. There’s huge ROI in taking the time to get them right.