As part of the campaign, Spurs contacted fans via Instagram and recruited them to model the new season’s clothing. The aim is to celebrate the club's fans, who are the ‘all-important twelfth member of the team’.

The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable.

Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.