Project Las Vegas

What happens when our Men’s Shop video team goes to Las Vegas during Market Week? They run into Pharrell. They get down to brass tacks with up-and-coming design heroes. And they make some movie magic—amidst three furious days of menswear trade shows.

Watch the exclusive Q&A clips above to hear what inspires and influences some of our favorite brands—from motorcycles to surfboards and punk rock to poetry—then shop our Editor’s Picks after the jump.

What happens when our Men’s Shop video team goes to Las Vegas during Market Week? They run into Pharrell. They get down to brass tacks with up-and-coming design heroes. And they make some movie magic—amidst three furious days of menswear trade shows.

What happens when our Men’s Shop video team goes to Las Vegas during Market Week? They run into Pharrell. They get down to brass tacks with up-and-coming design heroes. And they make some movie magic.

Above is one of four new videos we shot while traversing the vendor booths in Vegas during three furious days of menswear trade shows. Press play, learn about the elbow grease that goes into some of today’s best gear, and shop our Editor’s Picks from a few of the brands we interviewed. (Notice a theme? Fall is officially here.)

Market Week: (noun) A series of concurrent menswear trade shows, during which our buyers spend a busy 72 hours hitting the best booths, meeting with dozens of designers and brand reps, and getting a hands-on look at what next season will have in store (literally).

Our video team tagged along to the trade shows in Las Vegas a couple weeks ago. Check out the trends they spotted below, with commentary by our Men’s Fashion Director Jorge Valls—and watch for video interviews with our favorite booth-keepers coming soon.

Trend 2: Indigo Everything. “We saw every shade and shape of denim imaginable: raw, worn, torn, washed, you name it. Denim shirts and jackets. A chambray shirt is great to have—dress it up or down. Blue, in general, is everywhere. Deep indigos look especially good to me right now.” —Jorge Valls, Men’s Fashion Director

Trend 3: Tropical Skater. “The combination of floral/Hawaiian prints with skater/surf culture we’re seeing feels fresh, and is incredibly vibrant and colorful. Do one piece of pattern, or mix patterns and stripes together—there’s a version for every guy.” —Jorge Valls, Men’s Fashion Director

[Above: ’90s-inspired hoodies with modern lines;
this guy mixed patterns like a pro.]

Trend 4: Tried and True. “Traditional men’s cues are still important—think heritage and prep. Keep it up-to-date with a modern fit.” —Jorge Valls, Men’s Fashion Director

[Above, clockwise from top left:
Matteo Gottardi of W.R.K.; inspired hosiery at Stance socks;
cream-color shawl-collars at Gant;
the wall of American-made boots at Red Wing.]

— — —

Watch for Market-Week video interviews in mid-September.
In the meantime, check out our street-style report live from the trade-show tents.

Our Men’s Shop video team is on-site at Project, Agenda, and Liberty menswear trade shows in Las Vegas this week. By day, they’re documenting the thoughts and deeds of the great men and women behind some of our favorite brands (as well as photographing the best-dressed buyers, bloggers and brand reps, as seen here). By night, who knows what they’re doing. It’s Vegas. As long as they don’t come home with a tiger and missing teeth à la The Hangover, we’re not going to ask.