Fledgling friend and Engagement Lab Advisor Caty Borum Chattoo has recently published this great article about the six elements of the Blackfish outreach campaign that led to social impact: Amplified Community…

Written by Lindsay Green-Barber, The Center for Investigative Reporting: If there is one overarching lesson that we at The Center for Investigative Reporting have learned over the past two years of impact measurement and analysis, it is this: There is no unitary metric for media impact. …

Written by Emily Verellen Strom: Fledgling’s Engagement Lab members recently had an online conversation about viewers guides. What works? What is the right length? Who should contribute? One Lab member recently completed a 130-page guide with the support of their non-profit partners and is feeling overwhelmed by the depth of the content. Here are a few quick tips that other Lab members offered……

“Fledgling supported our interactive media impact working group which has led to a wonderful community of thought leaders, academics, creators and activists learning more about the impact space for interactive storytelling. It is gratifying to work with an organization so thoughtful and forward-thinking in their work – their commitment to the field is evident in everything they do and working with them taught me a great deal about how to be a better funder.”