Nineteen48 redesigns the aesthetics of jeans and tells us another story of washings, handling and treatments aimed at updating the unfading image of a myth.

The five-pocket classic now takes on new looks in a range of free artistic manufactures that make each item unmistakably unique through different combinations of treatments: a real, specially devised makeup to stand out against conventionality.

Simply unique, they are, like any first love, rigorously in limited edition, to emphasise the prestige, individuality and excellence in every man.