7.
Develop trusting
relationships based
on respect.
• We work with and build trusting relationships with people
who treat us respectfully.
• We build trust by aligning our words with our actions.

8.
Celebrate differences and
encourage divergent
thinking.
• We believe what makes us different makes us stronger.
• We encourage our clients and partners to think
and act differently, and we challenge ourselves
to do the same.

9.
Continue to learn
and challenge
the status quo.
• Learning is key to what we do so we schedule time to read,
reflect and expose ourselves to new experiences, ideas
and research in related and unrelated fields.
• Our strength is challenging the status quo –
it’s who we are.

10.
Be vulnerable and
compassionate.
• To build strong and trusting relationships we need
to be authentic and vulnerable.
• Compassion is our ability to understand people’s needs,
to feel empathy, and it motivates our desire to help.

11.
Let go of ego and
judgment.
• We take ego and judgment out of our interactions
and create from a place of compassion and abundance.
• We believe everyone is going through something.
So, we try not to judge.

12.
Catalyze positive change.
• We believe we have responsibility to create
positive change in the world – it’s our purpose.
• We know for things to change – the change
begins within ourselves.

13.
Have fun and understand
your impact on
everything.
• We believe fun is what brings joy to life –
we remind ourselves to have more fun.
• Our thoughts, words and actions make an impact –
we live in an interconnected world where no action
or inaction goes unaccounted.

14.
Some of our
values are
aspirational. It’s
what we’re
moving towards
and what we
want to create.
We’re not
perfect...

15.
Our goal is to
catch ourselves,
keep ourselves
accountable
and be the
change we want
to see in the
world.

21.
Our Code:
1. We challenge the status quo – it’s who we are.
2. We celebrate differences and encourage creativity.
3. We are committed to continuous learning.
4. We are vulnerable and compassionate.
5. Catalyzing positive change is what we do.
6. If we aren’t making people’s lives better, we need
to change what we are doing.

22.
Our Code:
1. We challenge the status quo – it’s who we are.
2. We celebrate differences and encourage creativity.
3. We are committed to continuous learning.
4. We are vulnerable and compassionate.
5. Catalyzing positive change is what we do.
6. If we aren’t making peoples lives better, we need
to change what we are doing.
We imbed this Code into
everything we do.