Blog

Google launched a new email client: Inbox. The search giant revealed this in a blog post. Ten years after the first launch of Gmail, Inbox may replace it, according to the New York Times. According to Google the people behind Gmail have worked on the project for years. We get more and more mail, Google …

During a press event this Tuesday Facebook gave some insight into the algorithms that determine what a user gets to see in his or her ‘news feed’. The news feed is the page where user’s get to see photos, status updates and other posts from Facebook friends; this is the place where Facebook users generally …

In the last couple months there have been several studies that predicted that the mobile search volume traffic will surpass the volume for desktops in the next 12 months. However, sales and conversions of mobile devices are still not in line with this growth. To understand the situation with mobile search, mobile commerce and mobile …

Deepfield reports that Google set a new record in North America: during an average day 60% of all internet users use Google servers. The last comparable large measurement in 2010 came only 6% of the Internet traffic through Google, this is now an average of almost 25%. Deepfield: “Based on measurements of end device and …

In a video message SEO godfather at Google Matt Cutts anounced some new updates in the Google algorithm that will especially effect the way in which Google processes content (and the kind of content they’ll decide to show). The algorithm changes will start to take effect during the summer, but the exact date is still …

Google launched a beta version of Image Extensions in AdWords so that marketers can now add visual elements to their AdWords ads. According to Google, sometimes it’s better to let an image tell the story about a company or a product. With these image extensions, marketers can combine their ad texts with images. So finally …

For most people learning how to set up URL tracking won’t be anything new, but for the people starting out in Search Engine Marketing and Social Media Marketing, this information can still provide its value, and that’s why we decided to write about it. Tracking your urls is one of the key elements to measure …

source: AFIP Trámites, (‘procedures’ in Spanish) is the magic word in Argentine bureaucracy… If you don’t believe us, check out the picture above. We promise, we did not make this image up…it’s an official guide from AFIP (Argentina’s Government Tax Agency). To their credit, AFIP’s graphic is actually rather accurate as the process is absolutely …

Web marketing channels play in teams…sort of One of the great, new features in the new version of Google Analytics interface ‘Assisted Conversions.’ This feature allows users to see what sources worked together to create a conversion. This is pretty big stuff, because in previous Google Analytics versions you could only really observe the last …

Everyone’s got one…we’re talking about ‘About Us’ pages. Not all web pages are created equally. From an SEO perspective, we’ve always been ready to chalk up ‘About Us’ pages for all but useless. In fact, we feel that ‘About Us’ pages are like name tags, people feel compelled to wear them, but nobody really reads …