Apple can reasonably claim to have the best product design of any company on earth, so it’s pretty important that their promos look nice. Here you can see an Apple-branded carabiner stopwatch that was used as a promotional giveaway. I’m sure if Apple put an R&D team on the carabiner stopwatch project, they would have come up with something even sleeker that held 8GB of music, but like any other company, they focus on doing what they do best and trust their promos to promotional product experts.