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Marist IMC News

IMC Graduate Degree Benefits in a Digital Age

The importance of an IMC graduate degree has become increasingly relevant in today’s corporate world. As employers look for individuals who are able to harness, understand, and develop well thought out marketing communication plans, an IMC degree will help students gain the skills to create breakthrough marketing in an age of over-saturation.

With Marist College’s 100% online Integrated Marketing Communication Master’s degree program, earning your marketing Master’s degree through online evening classes has never been easier. The program is offered in full- and part-time course structures that can be completed online in less than one year. ...

Webinar with Chris McCann '83 of 1-800-FLOWERS

Hear from one of the nation's most accomplished entrepreneurs, Marist's own Chris McCann '83, President of 1-800-FLOWERS.COM, in a free webinar which will launch the Marist Entrepreneur Network. Alumni, students, parents, faculty, staff and friends are all welcome to participate in the webinar.

Chris will share his thoughts on entrepreneurship and talk about his exciting career with 1-800-FLOWERS.COM. He'll also reflect on the key lessons he has learned along the way, and share his perspectives on how to succeed in today's highly competitive, challenging marketplace.

Details:Tuesday, February 7, 20121:00 - 2:00 p.m. EST

Join us for the webinar in the Hancock Center, Room 2023. Refreshments will be available. Please RSVP to maristalumni@marist.edu or (845) 575-3283.

**********************************************************************************Who Should Participate?Anyone who is currently an entrepreneur or is interested in becoming an entrepreneur.

Benefits of Participating:

* Learn why embracing the "Why" of your business is the key to success* Learn how to keep the spirit of entrepreneurship alive as your business grows* Hear the importance of building relationships first, then doing business* Learn how to encourage failure in order to succeed* Hear tips on how to create and nurture a "culture" of entrepreneurship in your company

Speaker:

Chris McCann is President of 1-800-FLOWERS.COM and is responsible for the Company's overall performance and direction. Under his guidance, 1-800-FLOWERS.COM has earned a reputation as one of the leading multi-channel retailers in the country. Additionally, McCann's role in building 1-800-FLOWERS.COM's e-commerce channel has helped accelerate the Company's growth and earned him speaking engagements at numerous interactive conferences and universities around the country.

Under Chris's guidance, 1-800-FLOWERS.COM continues to optimize the opportunities that come with delivering marketing messages through several channels to multiple audiences. In addition to its industry leading marketing and advertising campaigns - both online and offline - the Company reaches its customers through its growing family of e-commerce gift brands and its focus on the fast emerging social networking channels, including Facebook, Twitter and the expanding blogger community.

The Company is also at the forefront of what Chris calls the "next wave" in e-commerce technology with its industry leading applications on the newest generation of mobile devices -such as the Blackberry, the iPhone and iPad and Android devices - literally putting the Company's messages and the ability to make purchases in the hands of consumers.

Chris received a Bachelor of Arts degree in Political Science from Marist in 1983.