Brussels, Belgium – September 25, 2013 – Level Up Wear (lvlp), a premium apparel and merchandising brand focusing exclusively on officially licensed videogame-based designs, today announced a 3-year European licensing agreement with Bethesda Softworks. Level Up Wear’s first collection of apparel and merchandise based on the Bethesda catalogue of games is available for pre-order today on lvlp’s European store: http://bethesda.levelupwear.com. Items will become available on October 15th. The retail release of these items will follow suit, hitting stores across Europe this autumn.

The initial lineup of products, which includes items such as t-shirts, hoodies, bags, wallets and mobile cases, are based on the best-selling Elder Scrolls®, Fallout®, DOOM® and Dishonored® franchises, as well as Bethesda’s 2014 games – The Elder Scrolls® Online, Wolfenstein®: The New Order™ and The Evil Within™. New merchandise, as well as limited edition items, will be added to the store regularly.

“The Bethesda catalogue of games includes some of the most beloved franchises in gaming history, both classic and modern. We are extremely honored and excited by this opportunity and are creating a diverse product line that will appeal to hardcore and casual gamers alike,” says Dimitri van Eetvelde, Managing Director at Level Up Wear.

After a successful collaboration with Bethesda at GamesCom, Level Up Wear will be running a Bethesda fan shop at Eurogamer Expo later this week. The lvlp booth, which will carry a range of new Bethesda items, can be found next to Bethesda’s Elder Scrolls Online booth.

About LEVEL UP WEAR
Level Up Wear® (A.K.A. “LVLP”) is a premium apparel and merchandising brand focusing exclusively on officially licensed videogame-based designs that was founded in 2007 by a team of young designers in Brussels, Belgium. Our fully original designs are inspired by rock music, pop culture, and the fashion industry, ensuring a distinctively wearable result (and not just as pajamas). Over the years we have built a catalogue consisting of some the most beloved franchises in gaming history, including Call of Duty, Resident Evil 6, Halo, Assassin’s Creed, Street Fighter, Metal Gear Rising, Medal of Honor, Uncharted, Devil May Cry, Mass Effect, DOOM, The Elder Scrolls, and Fable. Gaming has become the #1 entertainment medium thanks to increasingly high quality and variety. We are just making sure that gaming apparel follows the exact same path. Our motto? Play in style!

For more information on Level Up Wear, visit http://www.levelupwear.com, and join us on Facebook http://www.facebook.com/lvlpclothing and Twitter http://www.twitter.com/lvlp.

About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of premier interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein® , Dishonored®, Prey®, and RAGE®. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.