Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.

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What Makes a Web Site Link-Worthy? Updated 2/2016, 12/2015, 11/2015, 4/2014, 7/0209 – Original July 2002 The fundamental principle of the web is to allow any document to link to and to be linked from any other document. This is how Tim Berners-Lee intended it when he first proposed the hypertext protocol in March […]

I’m Certified by Me. Certification? Seriously? When I began in this industry in 1994 there was not a single certifying body. There was me and my 14.4 modem at my kitchen table. And that worked out just fine for my first big client, Amazon.com. Jeff Bezos hired me to help him promote the debut of […]

Could it be possible for a site to be immune to bad links? If not, what happens if you disavow a good link? First things first: There is no such thing as a perfect backlink profile. Links are not static; links are not absolute, links are not defectless. Links can, however, signal manipulation to a bot […]

Why Manual Link Building Will Never Be Obsolete I recently read an article on FORBES.com by Jayson DeMers titled “SEO Practices That Will Become Obsolete By The End Of 2016“. The author is someone I read and respect, but he made the claim that in 2016 manual link building will become obsolete. Wrong, nope, not even close. Manual link building will […]

About Those Un-Linked URLs That Google Says Do Not Pass PageRank In 2009 or 2010 at SMX East, I answered an audience question about unclickable URLs. I told the audience that I although I had no proof, I felt Google could easily spot URLs that were not clickable. This seemed pretty simple to do. But […]

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]

Link Building Expert Roundups Search Engine (there are currently 31 33 unique roundup posts indexed) [Note: Make sure to check out my link building videos while you’re here. They are full of great information I’m sure you will find helpful!] This specialized search engine only indexes expert roundup posts about link building. If you know of a link […]

A Linking Campaign Primer Original: March 2001. Updated: 2005, 2007, 2009, 2015 Share on The attitude surrounding link building has changed remarkably since Google rolled out the Penguin and Panda updates. Linkophobia is rampant. Google went so far as to clarify statements about link seeking, telling marketers that yes, it is OK to pursue links. […]

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A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]