Showing The Full Spectrum Of Branded Content

March 2017

This brand new guide brings clarity to the publishing and advertising industry by defining the three distinct shades of branded content: editorial sponsorships, custom content and advertiser content – as well as further flavors contained in each shade. It explores what purpose each shade serves and how they should, and can, be used by advertisers to achieve a greater marketing objective.

Key Takeaways For Publishers:

The Three Distinct Shades: Sponsored Editorial, Custom Content and Advertiser Content make up the three main streams of Branded Content, but each has distinct flavors with varied use cases.