Huge increase in complaints to ASA

June 14, 2010

The Advertising Standards Authority has reported a huge increase in complaints about health and beauty adverts over the past year.

The Guardian reports:

“A media focus on airbrushing in health and beauty ads, a cause championed by the Liberal Democrat MP Jo Swinson who pushed for the banning of an Olay ad featuring Twiggy, saw a 52% increase in complaints about campaigns in the sector.”

We hope this is the start of a new movement to demand honesty in advertising of health and beauty products.

Most recently, we complained about a L’Oreal foundation advert – more news on that soon.