Hi, my name is Fernanda

I'm a designer with over a decade of professional experience and I'm passionate about partnering with clients to create design solutions and experiences that help empower and grow their brands. I have an international academic and professional background and I'm currently based in San Francisco. Scroll down to learn a little bit more about myself and my work.

What I Do

A brand is the feeling that customers develop towards the company's product/service. The combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated. A product can be easily copied, but a brand will always be unique.

Web design creates websites underlying all the web interface design activity, taking into account the special constraints of internet. A web page represents your company on the Internet and has an impact on your entrepreneurial overall picture.

Bringing the big ideas to life. Graphic Design creates visual concepts to communicate ideas that inspire, inform, and captivate people. By combining art and technology, I am able to communicate ideas through unique design for every related scope.

Most people spend 3+ hours online per day using a variety of devices and opening several different apps and websites. But how to be successful and stand out from the rest? Efficiency! A combination of text, graphics, layout, and interactive elements ensures that users have an experience, not just an informational view.

We live in an exciting time where the consumer purchase path is shifting. It’s now more important than ever for your brand to be present, your message to be clear, and your voice to be consistent. Show the world what you stand for.

A little bit about me

I am native from Rio de Janeiro, Brazil, a city known for its beauty, diversity, exuberance and obsessiveness with aesthetics. Rio is the culture capital of Brazil, especially when the subject is Art. Growing up in such unique environment exposed me to various forms of art which shaped both my personal and professional persona. My love for arts, more specifically Design, developed naturally as a consequence of the environment I grew up in. Therefore, it was not by chance that I decided to pursue an academic career in Arts by graduating with a B.F.A in Graphic Design and enrolling in various technical courses such as Web Design, UX, Photography etc.

After working in Rio for top Marketing and Design agencies I decided to go entrepreneurial and open my own Design agency. As my agency evolved I felt the need to innovate and further develop my skill set, and since Rio did not offer the ideal program, I decided to apply for a Marketing program at UC Berkeley in 2014 and continued working remotely until graduation. After graduating from UC Berkeley I enrolled at the General Assembly UX program and began working as Creative Director at a Silicon Valley startup as well as consulting for large corporations such as Konica Minolta's Business Innovation Center. I speak fluent English and Portuguese, love traveling around the world, meeting new people, reading - specially if it's a good thriller - and doing pilates. I call the Bay Area my home and I am constantly astonished on how much it has to offer both personally and professionally.

Portfolio

Check out some of my latest projects developed with love and dedication.