LOS LOGOS 7

Auteur:Robert Klanten, George Popov, Anna Sinofzik, Nina C. Müller

Uitgever:gestalten

ISBN: 978-3-89955-546-2

This seventh volume in the Los Logos series is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s best-selling Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming styles and trends.

The 400-page, fully indexed compendium presents an unparalleled selection of cutting-edge examples from around the globe intuitively arranged according to style or motif. Six interviews with leading designers in corporate, logo, and label design punctuate the compilation and offer a look behind the scenes at younger as well as established agencies.

Los Logos 7 is a practical handbook of the current developments in logo design and an up-to-the-minute source of inspiration. A must-have for any designer, brand manager, trend scout, or marketing strategist.

This seventh volume in the Los Logos series is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s best-selling Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming styles and trends.

Whether primarily designed to identify, inform, or inspire, today’s logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity.

Fully indexed and intuitively structured, Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is bundled into the categories Corporate & Business, Culture, Design, Fashion, Motion/Media/Games, Music, Art, Politics, Sports, Health/Wellness, and Education & Sciences.

This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends. Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.