Nike set off a firestorm this week when it ran an ad starring Colin Kaepernick, the former San Francisco 49ers quarterback best known for kneeling during the national anthem to protest police brutality and racism.

The advertisement received widespread praise for featuring a photo of Kaepernick with the caption, "Believe in something. Even if it means sacrificing everything."

In one viral post, a Twitter user shared a photo of a pair of Nike socks that he had removed the iconic "swoosh" logo from. Others soon followed suit by burning or cutting up sports apparel from the company.

As with anything that makes its way onto the internet, it didn't take long for the boycott to become the subject of parody — which in all fairness, was pretty easy considering the unique imagery of smoldering shoes.