Folded Self-Mailers (no envelope used)

Two or more sheets sealed with one tab, 24 pound ( or 60 pound) minimum stock

Single or multiple sheets sealed with two tabs, 20 pound minimum stock

Fold at bottom of piece (address side), tab (or tabs) at top of piece

Direct Mail Addressing

Address to run along length (longest side) of piece, oriented horizontally

Length is the dimension parallel to the lines of the address. The top and bottom of the piece are also parallel to the address.

Bottom line of address to only contain zip code – postal machines read from the bottom up, looking first for a zip code. Don’t put any promotional numbers below the street address line of your address.

Postcard Design/Addressing

Right side must be at least 2 1/8″ wide (from right edge). Non-delivery address information may appear on the right side above the delivery address, when it has a shaded background or is surrounded by a border.

Business Reply Mail (BRM)

Prepaid postage on envelopes or cards. To use Business Reply Mail, you must obtain a permit from the US Postal Service and pay permit fees, or you may use the BRM permit number of your mailing house. The USPS will provide art upon request for Business Reply Envelopes and Cards. Be sure you have the USPS approve your artwork before printing BRM pieces. BRM BASIC Plan 1: Annual Permit Fee $200 (for less than 910 pieces/year)

Cost per piece returned = First class postage + $.30 per piece returned

Cost per piece returned = First class postage + $.05 per piece returned

Courtesy Reply Mail

You provide a pre-addressed envelope, but postage is not prepaid. Courtesy Reply Envelopes require a FIM and preprinted barcode. The USPS can also provide artwork for your Courtesy Reply Mail envelopes.

Form 3602

ALWAYS request a copy of Form 3602 from any direct mail program. Form 3602 confirms exactly how many pieces were delivered to the USPS.