Valvoline to keep Manchester City moving

Valvoline has teamed up with Manchester City to become the Premiership giant’s ‘Official Automotive Lubricants Partner’.

Throughout the multi-year partnership, City and Valvoline will work together on a series of innovative marketing campaigns that will exemplify their passion for progress and excellence, whilst also bringing them closer to their respective supporters and customers across the globe.

Valvoline, which has been “keeping the world moving since 1866″, and Manchester City will work together on a series of innovative marketing campaigns, bringing them closer to their respective supporters and customers across the globe.“Keep Moving” will be a key theme in this alliance.

“Everyone at Manchester City is excited to kick-off our partnership with Valvoline,” said Damian Willoughby, Senior Vice-President of Partnerships for City Football Group.

“As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.”

Craig Moughler of Valvoline added: “We are very pleased to connect in this way with the most followed sport on earth.

“Since football is so relevant to our customers globally, this is a unique opportunity to take a global branding and advertising programme and activate it in regional and local markets all around the world. We’re excited to unleash the power of these two storied organisations and their forward-moving brands.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.