Nichols Interactive to buy portion of Active Digital

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EAGLE COUNTY, Colorado - Nichols Interactive has announced its intent to purchase a portion of ACTIVE Digital's Business Division effective May 1. Jerry Nichols, owner of Nichols Interactive, said he welcomes back former clients as well as new customers acquired by Nichols and his team while working with first RTP, LLC and then ACTIVE Digital, a division of the Active Network.

Nichols was an original partner at InterNetWorks, the Vail Valley's first digital agency, which opened in 1996, then sold to RTP, LLC in 2000. ACTIVE Network purchased RTP, LLC's interactive and software divisions in 2011.

"We've come full circle," says Nichols, adding how reassuming ownership of his original firm provides a benefit to long-time clients.

Nichols has more than 30 years of experience in marketing, including 18 years of experience in web design and development focused on travel and tourism, as well as ancillary resort industries.

"Nichols Interactive will still provide the same award-winning website design and development services, but also provide social media, search engine marketing, public relations, creative design, and general marketing," said Nichols Interactive Marketing and Sales Director Katie Campbell. "Our local, regional and national clients will continue working with the same people but in a privately held business focused uniquely on customer needs."

ACTIVE Digital is winding down its interactive operations in its Avon, CO office over the next few months during the transition as Active Network is refocuses on its core Activity Participation Management software business.