Oscar.com Experiences Record Traffic Throughout Oscar Weekend

Oscar.com, the official
website of the Academy Awards, experienced record traffic
during Oscar weekend (Saturday, March 20 - Monday, March 22).
More than one-and-a-half million users came to the site during
the weekend, generating 12 million impressions.

On Oscar night, Oscar.com offered users many features to enhance
their viewing experience. For the first time Oscar.com produced
a TV-synchronized Web event -- "And The Envelope Please..." -- a
live game meant to be played while watching the Academy Awards
telecast. Users were prompted to answer trivia questions about
both Oscar history and events during the telecast.

In addition, Oscar.com provided behind-the-scenes access to
users through live streaming video of the red carpet arrivals,
preshow reports, photos of winners as they accepted their awards,
transcripts of winners' acceptance speeches, streaming video of
winners' backstage acceptance speeches and an up-to-the-minute
list of winners. Oscar.com's reporters had backstage
access, providing users with a look
at events occurring off-stage during the Academy Awards.