The newly-minted American Athletic Conference has broadcast deals with ESPN and CBS. Are there limits to how much money college sports can mint? AAC commissioner Mike Aresco joins MoneyBeat.

This transcript has been automatically generated and may not be 100% accurate.

... talk about this for for secular move over sports and money right ... technically the dollar's isn't ready ... the newly reconstituted big East is now called the American Athletic Conference ... as a new logo new broadcast deal with ESPN ... CBS ... ABC Commissioner American Athletic Conference commissioner ... Mike Eurostar joins us here this morning to talk about the conference's transformation ... might get to see again how really I know that she got an sms is a swag not yet is that it was so Agera yes it is little a had a comfortable feel like the new loan ... idyllic the red woman with very sharp very sharp thinking I'd I'd talk to us of the newly has just unveiled its phone rang ... today I how hard was it together going to agree on a loop ... you know it was a little easier than we saw in the end because we've we came up with this logo we thought it was bold we thought that it did to him he made a statement ... we thought the star suggested where our conference's aspirational the opportunity ... we like the look of it we thought that would be memorable ... and you know we we want or schools or taller campuses and we talk to our president our age he showed it to them ... sure is for student athletes ... are and they really like that everybody liked it we really didn't have any any negative reaction to it because people felt that it was distinctive ... that it was in Maryland like the color culturally below ... we could've done a red version ... for ultimately blew prevailed with a membership but it worked out very well ... yet ... know him as Russia last time this person here ... in L a it seems I get to serve from a step back I ... did a lot of money is for such is the color of recently consisted of of the never ending flood of money ... what you do see some of the pressures building up for an ESPN ... did a lot of money for Collins for deals ... ah but that some layoffs ... you guys yet the conference foe but the ... colors come until ... the Civil service but ... hasn't hired not that covers it ... on the is there a never ending pot of money or if you are the real constraints ... on you guys' eyes as a football covers ... entertainment venue where you can keep think ... I think all the UAF that we didn't spend our money intelligently and smartly I think that ... you know there's there's always been more money than people predicting that there will be going forward you know there are always new platforms new TV platforms Noumea on lying world mileage is honestly beginning to grow ... in terms of streaming and digital of the open platforms ... so people the people on say well you know it's gotta stop time or you know you can you can keep generating these kinds of rights TGT keep generating these kinds of fees for other things ... in fact ... typically ... the pot does grow but I think were reaching a point where you know platforms could could change down the road and it could affect revenues I think what we have to do is make sure that ultimately we're we're spending our money wisely be to show you can make a lot of money ... and you can still go broke you can still end up not spending it intelligently ... RPI we have to compete obviously ... our coffers we have a multiple sources of revenue in the art TV deals we think down the road will will be larger than human they are now what we know that in order to compete we just have to be smarter than many other guys said we we need to do the things that he needed to have a wannabe conservatives who are conferences concert in the way we spend money ... the kid just assume it's a never ending you know of pot of gold honor obviously I it was part of the BCS of one of the commissioners ... we know the we have this great new deal for the college football playoff down the road ... one even then ... when you're UK Coach has a lot of money you pay staff a lot of money you pay ... for this and that whole travel sometimes of ... has an impact on the school because it costs so when ... you just have to be to be really really careful how you the deal will get ... out you know why the hell and some brokers onto a lot of ... a scandal of people there was that a new EP with coaches ... is there ... I'm a Jersey guy he I directed the merger Ziggo not want to see the school do porn want to see them do well ... I how much of that is the story that individuals and how much that is a story about college sports or you know Paul for soul rockers is in our conference you know of this year are going forward in obviously it's an institutional matter an inept obviously resolve these things and ... I think the of college sports are going to be always in the spotlight ... so anytime you have situations like this know it to them and you draw lot of attention ... and needed to be really careful with with athletic programs because it's a picture window to university ... you know I mean these are great university truckers is a great university really universities are coffers ... aam you know I'd I don't really want common on them and I think the institution has to deal with some of the things that happened there ... but obviously you you focus on into the coffers were very conscious of ... of how we of the ... Heo operate day-to-day in terms of our ethics ... in terms of ... how we treat people is very important ... I think the other thing is you ... know what we want to do is is stressed that the notions portion to the other so much money washing around if you said ... that we can lose sight of the fact that this is for the student athletes this where were doing this ... that is to create opportunities for them and you know converse realignments had a big impact ... on the other things ... what God you know again I hope things obviously a go better there and ... again this is the the the issues you deal with nowadays in the college sports ... are like the still ATAC the American Athletic of bellybutton called the American called for the American right etc prefer the American Commission in the intermission ... I thought my Arrested think you're a much appreciate the time thanks for having Paul