If you’re going to name a product after yourself, you’d better be appetizing!

And these folks certainly were. Cool, gracious, and fun.

Justin’s Nut Butter, Duke’s, and Sheila G’s Brownie Brittle, and JimmyBar! are not only great products, but Justin, Duke, Sheila and Jimmy are all great people. If you’re going to name your business after yourself, being present at a show and interacting with your fans provides that human touch. Seeing the face behind the brand gives this consumer confidence.

Plus, if a CEO cares enough to show up and interact personally with his or her customers, it means he/she really cares.