Monday, April 28, 2014

Write Pharrell Williams's 'Social Book' with Bic & Tipp-Ex

Tipp-Ex is back with another clever social media campaign. Introduced by The Hunter & The Bear from their two earlier campaigns in 2010 and 2012, this time to task is to write Pharrell's book - or rather correctly guess all of the missing words in the book. See it here

If you guess a word then your name will go into the credits when the book is published.

The first sentence is 'I'm so [blank] I get to make music my career'

You'd think the missing word would be 'happy' wouldn't you? Well it's not (& it's not that easy)

I do question the benefit that these things bring to Tipp-Ex, but it seems that they're willing to re-commission new ideas.