Guide to Customer Centricity: Analytics and Advice for B2B Leaders

However, there's often as much or more growth potential in customer strategies. Gallup finds only 29% of your B2B customers are engaged, with the remaining 71% either indifferent or actively disengaged. That means there are hundreds of millions of dollars of lost growth within your B2B customer base.

You don’t have to bust the bank to get the most out of your existing B2B customers. You just need the right analytics and advice.

Jim Clifton,
Chairman & CEO

71%

of B2B customers are not engaged

Gallup data show that

20%

of B2B customers have experienced a problem with a company or product, with only

40%

of customers believing the B2B company resolved their problem

B2B customers with high customer engagement scores achieve:

50%

Higher Revenue/Sales

34%

Higher Profitability

55%

Higher Share of Wallet

B2B companies across all industries are at risk of being replaced—not because of their products or prices, but because they are failing their customers.

Gallup's Guide to Customer Centricity: Analytics and Advice for B2B Leaders is a road map for leaders who want to accelerate their growth and create a competitive advantage by putting their customers at the center of everything.