Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "The Bollywood Stock Exchange" to "The Internet of Toys: Angry birds, Stupid kids". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Dhruv Chopra

CarWale

Improving digital marketing performance 10x (minimum!)

Improving digital marketing performance 10x (minimum!)
We are all insanely focused on the performance of our digital marketing. However, this has also led to conventional notions of creative being challenged and often brands have to choose between their desired creative and a better performing one.
If you could improve the performance of your digital advertising by 10x, and this may require discarding your brand colour, logo, campaign headline and sometimes even the tactical offer, would you?