Disney Interactive Entertainment

Crossy Roads has been a hit on mobile platforms. With 50 million downloads and millions of dollars in the bank, it has generated the kind of numbers that attract big players in the industry. And one of those names happened to be Disney. Over the past few months, the company called developer Matt Hall and his studio at Hipster Whale about a collaboration. The resulting conversation led to a Disney version of the popular game, which was announced at GDC this year.

“It was a lot of fun to do,” Hall said. “It was a natural fit.”

The upcoming game that’s scheduled to be released today is a separate app. It features a Disney-centric take game that echoes the Atari classic Frogger. At launch on iOS and Android devices, Disney Cross Road features nine themes based on the company’s franchises.

Those include the Haunted Mansion, which is a ride at Disneyland park, and Toy Story. Accompanying thosee themes are 10 to 12 figurines. These are characters that players can use to traverse the endless parade of obstacles. They are unlocked by paying 100 coins to use the prize machines, which gives players a capsule containing a random hero or they can be bought outright.Continue Reading →