We Were Feminists Once

From Riot Grrrl to CoverGirl, the Buying and Selling of A Political Movement

"A critical assessment of feminism today by the founding editor and creative director of Bitch magazine draws on the stories of institutions and everyday women to illuminate how feminism has been compromised by market forces, subversive politics and popular culture, sharing strategic recommendations for how to reverse marginalizing trends." --

Ziesler's book puts into words the things that have bothered me for years about the development of feminism. Her expression "marketplace feminism" sums up the problem perfectly, and I now see examples everywhere I look. A great, intelligent take on the co-opting of feminism.

From the co-founder of "Bitch" magazine, a timely look at the newest wave of feminism, which Zeisler calls "marketplace feminism." Like Thomas Frank, Zeisler writes with humor, intelligence, controlled anger, and an ability to cut through b.s. Touching on the history of feminism, but concerned with where the movement is right now, Zeisler looks at images of feminism in pop culture (Beyonce, television, "Mad Max," advertisement) and politics. One of the most important books of the year.