Generika
Drugstore was established in September 2003 to address the need for quality and
affordable medicines, and promote the use of generic drugs in the context of
high prices of medicines in the country.

When Mr. Teodoro Ferrer was approaching
retirement after working for more than 30 years with the Ayala Group of
Companies, he was planning to venture into the real estate business taking
advantage of his exposure in Ayala.

However, his decision took a sudden turn
when Mr. Julien Bello, his close associate in a foundation for microfinance,
brought up the sad plight of many Filipinos who cannot afford to complete their
medication due to the prohibitive cost of branded medicines.

Fired up by the missionary vision
to take concrete step that would address the dismal situation, Mr Ferrer and
Mr. Bello formed Erikagen, Inc., the company that gave birth to Generika
Drugstore.

The company’s first office was in
a small 2-bedroom apartment in GoodwillVillage, ParañaqueCity.
Progress was slow as none of the stockholders had medical background, nor were
familiar with the local drug industry and the retail business.

Gradually, the company built the
organization by hiring pharmacists and other key employees; contacted drug
wholesalers and suppliers; formulated internal company policies and procedures;
opened bank accounts and made first purchases of medicines and related
products.

A major milestone came in May
2004 when the first Generika Drugstore outlet was opened in Montillano,
Muntinlupa. Finally, the company started selling medicines to real customers.

In 2006, the company put together
its corporate vision, mission and core values. These statements of objectives
and guiding principles comprise the roadmap and compass for Generika in the
years ahead.

Our vision isto be the leading national chain
of drugstores offering quality and affordable generic medicines with superior
customer service, complemented by a strong sense of social purpose.

From the beginning, the company
emphasized quality generic medicines to overcome the prevailing perception of
many Filipinos that generic medicines were substandard.

The company also formed the Corporate
Pharmacy Department with the function of screening and selecting products, and
making sure that medicines sold at Generika are manufactured by reputable
manufacturers.

An integral part of the company’s
corporate mission is customer satisfaction. Serving the customers’ needs
correctly and efficiently by trained store personnel and providing friendly and
professional counseling to ensure that drugs are used in the safest and most effective
way possible are fundamental components of Generika’s operation. Additional
services such as free blood pressure monitoring and blood sugar testing
(FBS/RBS) are being offered at Generika at a minimal cost.

Generika Drugstore branches are
air-conditioned to maintain the efficacy and potency of medicines, and to serve
the customers in a more convenient and comfortable environment. Providing
quality products and services, as the company tagline ‘Gamot at serbisyo maasahan dito’
says, would be key to the company’s long term success with customers.

As the company made headway and
people began to patronize Generika, more company stores were built. But before
that, the management of Generika had to learn a lot of important lessons about
the retail drugstore business, especially in dealing with all kinds of
customers, suppliers, government agencies and lessors.

With 16 company owned stores, the
company felt prepared to expand the business more aggressively. Thus in 2008,
Generika took the next big step of franchising the Generika Drugstore business
model. In May of that year marked the opening of the first Generika franchise
store in Cubao. From a deliberately slow start, the pace of expansion has
quickened as the company gained experience and confidence.

The success of Generika’s
business model and the management behind it can be summed up by the awards and
accolades that the company received over the years:

2008 National Winner in the Drugstore Chain Category
given by DSAP (Drugstore Association of the Philippines)

Generika President Teodoro Ferrer awarded as one of
the Top 10 Outstanding Entrepreneurs in 2008

2009 Best in
Franchising Support and Most Promising Franchise given by the Entrepreneur
Magazine

Generika President Teodoro Ferrer, finalist of Ernst
& Young Entrepreneur of the Year for 2010

2011 Most Promising Filipino Franchise awarded by the
Philippine Franchise Association (PFA) and the Department of Trade and
Industry (DTI).

Aside from being a multi-awarded
drugstore, Generika has also introduced innovations at the store for its
customers. The company launched its loyalty card called GeneriKard, which aims
to provide special perks and privileges to its cardholders. With no constraints
of following traditional ways of doing business, Generika has continued to innovate
further in collaboration with other companies and institutions. Generika became
a partner establishment of BPI Globe BanKO Inc., which is a mobile banking
service targeting the low income segment. This service allows individuals to
open a personal savings account at accredited Generika outlets, as well as
perform cash-in and cash-out transactions. Generika has also become the first
drugstore in the country to load prepaid mobile phones via Point-of-Sale (POS)
technology when it started offering i-Load – a proprietary mobile reloading service
in partnership with the country’s three major telecommunications network:
SMART, GLOBE and SUN.

From its humble beginnings in
2004, Generika has set its footprints in the Visayas and Mindanao
in 2011, and continues to strengthen its presence by putting up more branches not
only in key cities and municipalities, but also in small towns and barangays. Franchising
will be the main engine of growth for Generika in the years ahead as the
company strives to achieve its vision, and serve more communities throughout
the country.

As of February 2013, Generika has
a total of 360 stores nationwide of which 25 are company-owned stores and the
rest are franchise stores. The rapid expansion of Generika Drugstore shall pave
the way for quality and affordable generic medicines made accessible to
everyone.

We offer a Delivery Service for the convenience of our valued customers.

We have a state-of-the-art Point of Sale system, exclusively developed for Generika Drugstores, to provide our customers with efficient service and accurate drug information.

Our stores are air conditioned for the convenience and comfort of our customers.

We solicit and value Customer Feedback and use it to upgrade our products and services.

Generika History

Generika Drugstore was established in September 2003 to address the need for quality and affordable medicines, and promote the use of generic drugs in the context of high prices of medicines in the country.

When Mr. Teodoro Ferrer was approaching retirement after working for more than 30 years with the Ayala Group of Companies, he was planning to venture into the real estate business taking advantage of his exposure in Ayala.

However, his decision took a sudden turn when Mr. Julien Bello, his close associate in a foundation for microfinance, brought up the sad plight of many Filipinos who cannot afford to complete their medication due to the prohibitive cost of branded medicines.

• We
are a team of highly motivated and competent individuals,
professionally managing our operations and driving company growth and
profitability

• We
recognize the importance of our employees in achieving our aspirations. Our
workplace culture is based on meritocracy and respect

• We
foster a community spirit that understands, values and benefits
from quality affordable healthcare

Corporate Values

Integrity
We commit to truth and honesty in what we say and do, and practice high standards of fairness and ethics at work and in our relationships.

Customer Satisfaction
We serve and interact with our internal and external customers as best as we can, in a professional and friendly manner. We constantly look for innovative products and services that will answer their needs.

Excellence
We aim high in everything we do and continuously seek to improve our level of performance.

Team work
We communicate and cooperate with one another, working together in an harmonious way to achieve the company's goals.

Respect for the Individual
We show respect, appreciation and concern for every person. We engage in positive relationships based on mutual trust.

Social Purpose
We believe that it is our responsibility to help the community and our countrymen . We recognize that the nature of our business, especially the corporate focus on quality affordable generic medicines, gives us a unique opportunity to make a very positive contribution to the health of the communities that we serve.

Careers

REFER A PHARMACIST INCENTIVE

Just refer a pharmacist for us and once he/she gets hired, you will be eligible to receive a bonus of P5, 000 tax free!

Mechanics:

1. This incentive scheme is open to all, whether employees or non-employees of Generika.
2. The referred person must be a licensed Pharmacist.
3. Male or Female, preferably not more than 40 years old.
4. He/She must be customer and sales oriented, and willing to work in a store operation.
5. Email the following information to hrd@generika.com.ph

Your Information

Name: ____________________________________________

Phone Number: _____________________________________

Email Address:______________________________________

Pharmacist Information

Name: ____________________________________________

Phone Number: _____________________________________

Email Address:______________________________________

6. The referrer gets P 5,000 tax free for every successful referral.
7. You can refer as many pharmacists as you can.
8. For more information, you may call 828-1818 local 121 and look for Ms. Florence Gopela.

Put no limits in your earning potential! Refer a pharmacist today and enjoy extra income for you and your family.

Generika Drugstore, a multi-awarded drugstore chain in the Philippines, is now accepting interns for the Generika Pharmacy Internship Program. The goal of the program is to provide pharmacy students with a structured learning experience intended to provide a comprehensive exposure to Community and Hospital Pharmacy practices at Generika Drugstores.

Generika is known for providing quality affordable generic medicines complemented by a superior customer service. We also carry branded medicines, galenicals, medical supplies, and consumer goods. As a strong, stable, and growing company, we continuously search for team players, hard-workers, assertive self-motivators, charismatic leaders, and innovative thinkers to be part of our company. We are providing an internship program with an unmatched pharmacy experience that would result to high quality and trained interns who will then become the future pharmacists AND leaders of our nation. We focus on developing not only your clinical skills, but also team building, interpersonal and pharmacy management skills. A fulfilling career begins with an environment that offers what professionals need most to deliver the care that patients expect. At Generika, we can provide the steps to success.

If you are a pharmacy student looking for a venue for your community pharmacy or hospital pharmacy internship, our door is open for you! We just need the following requirements: