"To believe in something, even if it means sacrificing everything."

Social media has been in a scandal from which Nike revealed Colin Kaepernick as one of the faces of its new advertising campaign, celebrating the 30th anniversary of "Just Do It".

The former star of the NFL, which has become a symbol of social justice, from taking a knee during the National Anthem in 2016, shared a photo of the campaign with his image to his Twitter account on Monday (3 September).

"To believe in something, even if it means sacrificing everything," he wrote. "#JustDoIt."

To believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

Donald Trump enthusiasts and other critics of the outrage, the retail giant unveiled the campaign on Labor Day. In an effort to boycott Nike, people began to post photos of themselves, the burning of his Nike gear or simply cut the logo of his clothing.

Naturally, many Twitter users took the opportunity to make fun of the boycott of the brand.

"I'm never going to wear Nike again" pic.twitter.com/DXrrAwyjx7

— Jax Daddy (@OGJohnLee) September 3, 2018

However, it was not without consequences. According to MSN, Nike shares fell more than two percent since the announcement was released.

But, ramifications of the Nike boycott has not stopped Kaep supporters to be vocal about their stance.

Several members of the Hip Hop and R&B of the community joined the action, including George Clinton, Chuck D, DJ Khaled, KXNG Crooked, CunninLynguists' Kno, Blockhead and more.

Check out their reactions below.

You don't know how Bots wore Nikes

— George Clinton (@george_clinton) on September 4, 2018

The NFL, yes... I threw this mans career because they want to NegroFrozenLips https://t.co/QsF7Ys6hPZ