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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.

Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!

Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!

hi there, thank you for reaching out to IT! The Naturally Pretty Eyeshadow Trios come in six shade pairings, all of which can work for all eye colors based on your personal preference. We love pairing the Pretty in Amber trio with brown eyes to make IT pop! XOXO

Answered on 6/19/2017 by Brand Expert from IT Cosmetics

Q:

Which of these would be best for warm undertones? Red hair, green eyes, and fairly pale skin with freckles.

Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios in the shades Pearl Luxe, Pretty in Amber, and Matte Luxe shades contains the most warm toned shadows. You can see the whole collection in store at your local Ulta! XOXO

Answered on 5/10/2017 by Brand Expert from IT Cosmetics

Q:

I recently purchased It cosmetics gel eyeliner in navy. I have blue eyes, blonde hair and light skin. Would the It eyeshadow trio in pretty nudes work?

Hi there, thanks for your question! You can pair any eyeliner shade with IT! We suggest using the No Tug Waterproof Gel Eyeliner in the shade Plum or Silk Taupe for a soft, but defined lined eye look. XOXO

Answered on 3/2/2017 by Brand Expert from IT Cosmetics

Q:

What color eye shadow goes best with the plum eye shadow/brown eyes? And what lip color? Thanks.

Hi there, thanks for your question! We love pairing plum eye shadow shades on brown and hazel eyes. For lip color, you can pair IT with a mauve toned shade or a nude, such as the Blurred Lines Lipstick in the shade Love or Perfect Nude. You can absolutely wear any shades you prefer as well! XOXO

Hi there, we're happy to answer your question! The Naturally Pretty Eyeshadow Trio's are sold individually. They do not come with a brush. If you are looking for an eyeshadow brush, we recommend checking out the Airbrush Collection for IT Brushes for Ulta! XOXO

Answered on 2/10/2017 by Brand Expert from IT Cosmetics

Q:

Hello!

Can you please tell me if any of these trios are completely (all three shades in palette) MATTE? Thank you.

Hi there, that is a great question we're happy to help! While there is no specific order that you have to go in, we can give you some suggestions! First, blend the deepest plum color into the crease to give dimension to your eye. Then you can put the lightest violet shade all over your crease. Lastly, we suggest applying the light gold radiance shade into the inner corner of your eye and right under your brow bone! Hope that helps :)

Hi there, thank you for reaching out to us! You can absolutely use any of the Eye Shadow Trios wet or dry to get the color payoff you are looking for. The radiant shades become more intense when used wet! XOXO