Put Google research and insight behind your thinking

INTRODUCTION

Apps are now a mainstream, trusted way to deliver content and services. But in
a crowded market, how does a mobile app become useful, relevant, and valued so
it delights and retains users? Google's UX Research Lead Jenny Gove details 25
principles for building a great mobile app.

CHAPTER 3

As the use of mobile commerce grows, users will increasingly expect smooth
in-app experiences when finding, reviewing, learning about, and purchasing
products. Here’s how to create a seamless user experience to drive conversions.

CHAPTER 4

Registration is a way to connect with the user, expedite future conversion
opportunities, and enrich the relationship moving forward. However, it's often
a source of friction and can be a hindrance to conversion. We show you how to
build a registration process that will get users to where they need to be
faster.