Alexa Chung, Doutzen Kroes and Ashley Graham radiate body confidence in a new Love magazine shoot lensed by the legendary Patrick Demarchelier. While the concept behind the series remains unknown, the black-and-white photos, which show the models in various states of undress, already have social channels buzzing.

Graham poses in naught but a trenchcoat, which sits draped over her shoulders. Her hair’s done in classic Hollywood waves, her eyes accented with smoky shadow. The model, author and body positivity activist, who recently told Glamour she’ll only submit to tasteful nudes, covers her breasts with one arm and her womanhood with a deftly angled leg.

Kroes, who featured on the most recent cover of Vogue Japan — and in the box office hit Wonder Woman — strikes a more modest pose. Kroes’ naked form is turned away from the camera. She sits with her right knee to her chest, her eyes gazing out into the distance. Though the model-turned-actress is completely nude, hers is the most SFW snap.

Chung, meanwhile, bares all — from the waist up (#FreeTheNipple, y’all). Though topless, she wears the most clothing. Her lower half is styled in impeccably form-fitting jeans (a Chung signature) looped with a clear Perspex belt featuring an OTT buckle. (Trend alert.) Unlike Kroes, the designer/app entrepreneur/UGG enthusiast strikes a defiant power pose. Her hair, done in a 60s bouffant, is similarly space-commanding.

Cordelia Tai is a freelance staff writer at theFashionSpot. Her work has appeared on Refinery29 and the Huffington Post, among others. Ultimately, she plans to segue into fashion merchandising so that she can (judiciously) online shop for a living.