Yahoo is testing a new paid-ad placement and revenue model in Scandinavia that appears similar to the algorithm Google uses to determine the placement of paid advertising. Basing its rankings on a combination of cost-per-click and the number of times search users...

Through its Overture pay per click search division, Yahoo has been found facilitating fraudulent click activity generated by known spyware makers including 180solutions, Intermix, and Direct Revenue. A study released earlier today, The Spyware – Click-Fraud...

Yahoo has officially dropped the Overture brand name from its paid-search products. The company announced plans to drop the Overture name in the North American market at the beginning of March. Yahoo will phase out use of the brand internationally in the coming months...

Yahoo will be killing the Overture brand name early in the second quarter as it moves to merge all its search services under the same banner. Yahoo also announced the beta version of the Yahoo Developer Network, an Application Program Interface (API) allowing search...

The extremely useful Overture keyword suggestion page has been crashing over the past few days. Used by thousands of SEOs as a way to judge the user-popularity of specific words and phrases, the Overture Keyword Selection tool was an integral part of the SEO...