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Friends of Animals to Consumers: Could You Have a Career in the Fur Industry?

The fur industry’s decade-long attempt to equate fur-wearing with self-determination and personal power is a cynical ploy aimed at—and insulting to—women.

The “fur is back” mantra of the industry is an attempt to sell consumers—mainly women—on the idea that fur-wearing has somehow been de-stigmatized, that there’s safety for fur-buyers in numbers, and that one need not hesitate to disrespect other animals, as long as other consumers are doing the same. So this is hardly a message of self-determination. It’s group-think of the most insidious kind—the kind that poses as its opposite.

This fall and winter, Friends of Animals anti-fur ads will confront those who have not purchased fur, but may do so in the future, with the prospect of having to kill the animals themselves just as fur “farmers” do—by breaking their necks.