Nine Reasons Why the Cupcake Boom Went Bust

Yesterday, the world learned the truth: The cupcake market is in the dumps. It’s been a long, frosting-filled ride, but the little desserts that have practically defined sweets for the last decade, are (finally) on the wane. How did this happen to a foodstuff whose dessert dominance once seemed unimpeachable? In retrospect, there were plenty of warning signs — here are just nine reasons why the bottom fell out on the cupcake market.