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The key measure of health is each cell’s ability to hold water, therefore, if we build stronger cells, we can fight disease and reverse the sign of aging

Howard Murad, M.D.

The Science of Cellular Water

The world's most comprehensive approach tounderstanding health and aging, the Science ofCellular Water looks at the ability of cell membranesto hold water within a cell as the fundamentalmarker of youthful good health. Because skin canonly be beautiful if it is healthy at the cellular level,Murad's dietary supplements and topicals areformulated to optimize cell health. Murad'ssupplements create a nutrient rich environment

within the body so that all building blocks the body,needs to create strong cells are readily available.,Murad's topicals support and enhance the skin's,barrier function to protect cells from environmental,damage and dehydration while encouraging healthy, cell turn-over so that surface layers have a higher, population of stronger younger cells. With internal, and external support from Murad, skin is as healthy, as it can be and looks its most youthful.

Typical Adult Skin Cell Cycle

Poor Skin HealthDamaged cells cannot retain the water they need for optimal function and the decline in the skin's overall health is apparent as wrinkles, cellulite,dryness and crepiness

Fragile CellsNew cells have more fragilemembranes—they lack theresilience and strength ofcells created in young skin.