The creative is the place where no-one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful. What you'll discover is yourself."
Alan Alda

Monday, August 24, 2009

Chase one rabbit

David Parrish writes the best of anyone I know about the business of creativity.

Here's some ancient wisdom from a Chinese proverb:"If you chase two rabbits, both will escape."A useful thought for all creative entrepreneurs.It can be applied to:- deciding which creative speciality to choose, from all the creative things you can do.- deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.

You can also download his book 'T-Shirts and Suits: A Guide to the Business of Creativity'. It's a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.

The book condenses over twenty years' of David's experience of working in creative enterprises, combined with learning from clients and from business school.

About Me

I am the director of Future Edge Ltd [www.future-edge.co.nz]- a New Zealand based consultancy - specialising in applying whole brain principles to leading, learning and creating. I am also an artist and percussion addict with a passion for all things creative.
More at www.future-edge.co.nz