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October 09, 2008

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Toshiba unveils hassle-free external digital storage at 400GB

Stylish, palm-sized and hassle-free storage from Toshiba for the ‘crackberry’ generation.

The new Toshiba drive in Electric Blue & Black allows you to carry around, share and protect your photos, videos, music, movies and games in a compact, sleek unit, and is the latest addition to Toshiba’s USB 2.0 Portable External Hard Drive portfolio.

With ultra-high capacity 400 gigabytes (GB) storage, you can store as many 114,000 digital photos, 105,000 MP3 music files, 177 hours of DVD videos or 47 hours of high-definition videos – ample room for the most voracious content hoarder! Click-free, switch-free and button-free, the portable storage device gives users a fast and easy way to protect their digital memories, with single set-up and little-to-no maintenance.

Specially designed to be carried around, it is USB-powered for portability and has internal shock protection. And it only weighs 155 grams - simply slip it in your pocket, handbag or briefcase.

A stylish Electric Blue swirl on a black background, it’s also extremely easy to operate and compatible with both PCs and Macs. Thanks to its plug and play functionality, everyone can get set up right away regardless of technology know-how. Yet it also has the advanced features and high capacities to cater for sophisticated technophiles.

“This is the ideal accessory for the style-conscious and multimedia-hungry ‘crackberry’ generation,” said Martin Larsson, Vice President and General Manager, Toshiba Europe Storage Device Division. “External hard drives are becoming more like mobile phones – not necessarily a fashion accessory, but certainly a style statement. Now you can carry around, protect and share a whole library of digital memories whenever you want - with friends and family, when entertaining or for work. This is becoming more and more a necessity thanks to our increasingly transient lifestyles.”

Toshiba Europe Storage Device Division has launched three new 1.8-inch HDDs ahead of the Christmas shopping season

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