Crothers & Co2018Identity, Illustration

interiors + props + florals + food

A colourful palette was vital to conveying the depth, breadth and dynamism of the work at Crothers & Co. - unique and impressive

We set out with the aim of avoiding a static representation. We created a visual system with different layers which would allow for the inclusion of new future products, sets and merchandising of all kinds. To achieve this we based our work on a dynamic graphic system that revolved around the Mediterranean, which was possible to adapt to different physical and digital formats.