Tag Archives: Bluetooth Beacon

Are you interested in proximity marketing and wondering how it can help in your business? Comment any questions you may have or contact me and I would be happy to answer any questions. Proximity marketing is not new technology but it has finally become available for small business owners to use at a great price. For the small investment you cannot beat the exposure you get to your company or product. Small business marketing can be complicated and expensive but these gem beacons are not. This does not replace other forms of digital marketing but can be a great compliment service. A good website with proper SEO may cost more money but can generate a large return on investment. Bluetooth beacon marketing can get more potential customers to your website and build brand awareness.

Google Nearby is built into modern android phones and defaults to on which allow Bluetooth beacons to send eddystone URL and eddystone UID info to android phones within 100 Yards without requiring the user to download an app before the notification showing. In order for the notification to show the user still needs to have Bluetooth and location services turned on for the nearby notification to pop but more and more people are using Bluetooth with their cars.

Can you buy chap beacons and set them up for less money yes. Will you be able to change the message remotely like you can with the gems no, not unless you know how to program and build an app. When you use Eddystone URL you cannot change the message text as it is based off of the website title.