Cadbury 'race season' by Fallon

Advertiser

Creative type

Agency

Sector

The campaign, 'Race Season', is launching with 60- and 10-second TV spots, which will run for seven weeks. Created by Fallon, the 'Race Season' sets nine challenges that prompt people to complete everyday tasks at a quicker than normal pace, and offers competitors the chance to set a world record.

The £6.5m campaign marketing spend, part of an overall £50 million invested by Cadbury in the 'Spots v Stripes' initiative, is split between TV advertising, digital, events, community programmes, PR and outdoor advertising. Digital activity includes online games, Facebook ads, VoD, and SEO, alongside a national outdoor advertising campaign.