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For all this talk of WOM, WOMM, Marketing 2.0, consumer-generated content, co-creation, customer experience design, and everything else that we've been discussing here and on Corante, why don't we take a quick break and consider that:

- Positive WOM is simply the result of your company doing things right.

(What? That's it?)

Yep.

For just five little minutes, think of WOMonly as an indicator of how well (or poorly) your company is doing.