Abstract

This research's purpose is to examine the factors that affect pet owners' decisions when taking pets to participate in tourism activities. Unlike tourist traveling alone, pet owners must consider their own circumstances as well as the constraints their pets place on them. After examining 30 British dog owners' interview transcripts through interpretive approach and 388 British dog owners' surveys through structural equation modeling, the results show pet-associated constraints will negatively affect owners' motivation and behavior. However, motivated owners can still participate if they have sufficient negotiation strategies. Contrary to the literature, owners' attachment with their pets will not directly cause them to take pets when participating in tourism activities.