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Put a bunch of reporters and a crucial NHL lockout negotiation together and what do you get?

Well, it trends on Twitter.

In early December, the appearance of the NHL podium in the temporary press room outside the players-owners-only meetings resulted in #podiumwatch hitting major heights.

When workers changed the NHL backdrop behind the stage on Wednesday night to a neutral one, it failed to gain social media traction.

But an earlier photo of TSN analyst Darren Dreger did.

The NHL had invited reporters inside the building after days of sidewalk duty outside the league headquarters in frigid New York. ESPN's Pierre Lebrun tweeted a photo of the assembled media with a dour-looking Dreger up front.

Next thing you know, #DregerFace was trending, with his face appearing behind Jack Nicholson in The Shining, in the Jack Ruby shooting of Lee Harvey Oswald, next to unimpressed gymnast McKayla Maroney and even in a Gangnam Style video.

When LeBrun learned what he created, he tweeted: "I owe Dregs a big steak dinner. At least. Sheesh."