Yes. Beats (by Dre) is now moving and shaking. OK, so really it’s HTC purchasing music infrastructure, but still, the power is coming from a headphones company.

Headphones have previously been subordinate to the tech and the music, especially if they’re part of a company that has investments/arms in all three, like Sony. Headphones have always been ‘peripheral’, or ‘accessory’, not market-leading, or game-changing.

Say what you will about the actual quality of the cans, what Beats by Dre have done for the image of headphones (not to mention their 25% market share, sheesh!), fashion and the flip between music and listening – I’m a massive fan.

“Mog’s service will continue under the same name and operate as a separate company, according to Monday’s announcement. “Both Mog and Beats share a common goal of creating a more premium sound experience and emotional connection with music in the digital era,” David Hyman, Mog’s founder and chief executive, wrote in a note to subscribers.”