RadioShack on hunt for creative agency

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FORT WORTH, Texas — RadioShack Corp. has initiated a formal review of its creative agency of record for the U.S. general market. RadioShack reported total advertising expenses of approximately $206 million for the fiscal year ended Dec. 31, 2010.

To help navigate the review process, RadioShack has retained the services of Select Resources International (SRI), an agency-review consulting firm based in Santa Monica, Calif.

The retailer said the search will focus on identifying world-class agencies capable of delivering transformational creative concepts in a highly competitive retail landscape.