Editor in chief for Dairy Foods, Jim Carper is an experienced business journalist who founded two business-to-business magazines, including one for food and beverage executives. He oversees the editorial operations of the magazine, website and newsletter and directs the social media interactions on Facebook, LinkedIn and Twitter. carperj@dairyfoods.com

Jim Carper's Dairy Case

Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: International Dairy Foods Association, Haagen-Dazs, Breyers, Popsicle, Liberte, Laughing Cow, Lovin’ Spoonful and more.

Welcome to Jim Carper's Dairy Case, a look at the new dairy products, companies and marketing efforts making the news.

REGULATIONS

IDFA doesn’t like NMPF’s milk planAn International Dairy Foods Association analysis of the National Milk Producers Federation’s dairy market stabilization program shows that the program would “slow U.S. job growth in agriculture, curtail the U. S. dairy industry's export potential and impede worldwide food security while increasing domestic price volatility.”

IDFA Chief Economist Bob Yonkers wrote the economic review, "A Look at Dairy Market Price Volatility and Options for Dairy Policy Reform." He concludes the NMPF program would periodically restrict the U.S. milk supply by imposing new federal taxes on dairy manufacturers based upon each dairy producer's production base.

NEW DAIRY FOODS

New ice cream flavors from Haagen-Dazs

“This year we really focused on flavor experiences when looking for inspiration and ideas," said Gulbin Hoeberechts, Haagen-Dazs Brand Director. "A slice of holiday pie, a bite of fresh fruit from the orchard, a visit to the ice cream parlor, a trip to India – all of these led to the creation of our 2011 flavors and new sundae cones." Among the ice cream flavors are:

Caramel Apple Pie

Cranberry Pumpkin Spice

Sweet Chai Latte

Spiced Peach Crumble (a Walmart exclusive)

Breyers, Popsicle use branded cookies, candies

Breyers Blasts! offers12 varieties made with well-known candy and cookie brands, including eight new flavors. They are:

RESEARCH AND AWARDS

Pediatricians frown on sports, energy drinks for children

Sports and energy drinks are heavily marketed to children and adolescents, but in most cases they don’t need them, according to “Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate?” published in the June 2011 issue of Pediatrics. Moreover, some of these products contain substances that could be harmful to children.

Sports drinks can be helpful for young athletes engaged in prolonged, vigorous physical activities, but in most cases they are unnecessary on the sports field or the school lunchroom.

“For most children engaging in routine physical activity, plain water is best,” Dr. Benjamin said. “Sports drinks contain extra calories that children don’t need, and could contribute to obesity and tooth decay. It’s better for children to drink water during and after exercise, and to have the recommended intake of juice and low-fat milk with meals. Sports drinks are not recommended as beverages to have with meals.”

Maria Shriver’s ice cream company names award recipient

Lovin’ Scoopful, a premium ice cream company founded by Maria Shriver, Tim Shriver and partners to benefit nonprofits that support those with intellectual challenges, announced that the national Lovin’ Compassion Award recipient is Caitlynn Cantrell from McMinnville, Ore. Cantrell, 14, received numerous nominations for her dedication to promoting acceptance and respect for all students.

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Editor in chief for Dairy Foods, Jim Carper is an experienced business journalist who founded two business-to-business magazines, including one for food and beverage executives. He oversees the editorial operations of the magazine, website and newsletter and directs the social media interactions on Facebook, LinkedIn and Twitter. carperj@dairyfoods.com

Events

This year, Dairy Forum will examine the political landscape in the wake of the 2016 general election, hear from top experts about the issues and trends that are shaping the industry and discuss the policies that matter most to the dairy industry. In this session, meet IDFA's New President and CEO!

Once the dust settles after hard-fought presidential and congressional races, what food and agriculture policy priorities will emerge? Immigration? Trade agreements? The next Farm Bill? This candid conversation among former chiefs of staff from the Department of Agriculture will look at how campaign positions become policies.

Products

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.