Stadium tour to mark 100 days to go

AS Tuesday’s 100 days to go mark rapidly approaches, Soccer City in Johannesburg, Green Point Stadium in Cape Town and Moses Mabhida Stadium in Durban in that order are the most searched-for on Google of the 10 2010 World Cup venues.

Communications consultancy Africa Practice ranked the top five stadiums in terms of international search popularity over the last year.

The most popular search on Google is for Soccer City, the 90 000-seater venue of the opening game of the World Cup between Bafana Bafana and Mexico on June 11, and of the final on July 11.

This was followed by the two new semi-final venues, 68 000-seat Green Point and 70 000-seat Moses Mabhida, with Ellis Park in Johannesburg and Peter Mokaba Stadium in Polokwane fourth and fifth.

Africa Practice consultant Rishon Chimboza said: “In terms of the geographical origins of the searches for the most popular stadiums, there have been some surprises.

“... South Africa, United Kingdom, United States, Zimbabwe and Zambia dominate the searches for the most popular stadium, Soccer City. Interestingly in Africa, Botswana, Mozambique and Kenya lead the ticket sales across the continent, but do not feature in the top 10 countries searching for key World Cup venues.

“We can also see … that when the draw took place in December, searches for stadiums spiked as football fans from around the world looked for more information on where their favourite teams would be playing.”

The World Cup Organising Committee (OC) said yesterday it is “marking 100 days to the beginning of the World Cup by taking national and international journalists on a tour of the tournament’s nine host cities and 10 stadiums”.

“The tour will culminate with a gala dinner in Durban, a media briefing at Durban’s Moses Mabhida Stadium to officially mark the 100-day countdown on Tuesday March 2 and a friendly match between Bafana Bafana and Namibia at Moses Mabhida on Wednesday, March 3.

“The purpose of the tour is to showcase the readiness of all Fifa World Cup venues and related infrastructure … [in the] host cities and provinces …”

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