Why Do They Return Your Products?

13% of them returned the product because it was not what it was described.

8% bought them with the intension of returning them.

Freight Forwarding – A Major Issue

22% of the Turkish consumers used a freight company.

33% used a forwarding address.

31% they used a freight forwarding company because the website did not ship to their country.

40% of them used Freight forwarding company because it was cheaper.

29% of them used the freight company to reduce the taxes and custom fees.

Currency Conversion

77% of Turkish consumers would shop internationally more if they had the option to pay in their own currency.

Lastly, many of the Turkish consumers don’t shop online because of the language barriers. They may like the products on your website, if they cannot find the information they need on your website, chances are they will not buy from you, ever. They will go to another website that provides information in Turkish. You can control this issue and even eliminate it by using Retail Translation Services. This is perhaps the most cost effective way to globalize your website and get more sales.