Revenue, and Profit, through sales
are absolutly critical to any business.
Alloy CRM will help your company realise it's
SALES POTENTIAL
using both on-line and off-line strategies.
Alloy CRM - Helping You Keep Your Customers Away From The Competition

Tuesday, August 11, 2009

It is the month of August, on the shores of the Black Sea. It is raining, and the little town looks totally deserted. It is tough times, everybody is in debt, and everybody lives on credit.

Suddenly, a rich tourist comes to town. He enters the only hotel, lays a 100 Euro note on the reception counter, and goes to inspect the rooms upstairs in order to choose one. The hotel proprietor takes the 100 Euro note and runs to pay his debt to the butcher.

The butcher takes the 100 Euro note, and runs to pay his debt to the pig grower. The pig grower takes the 100 Euro note, and runs to pay his debt to the supplier of his feed and fuel. The supplier of feed and fuel takes the 100 Euro note and runs to pay his debt to the town's prostitute that in these hard times, gave her "services" on credit. The hooker runs to the hotel, and pays off her debt with the 100 Euro note to the hotel proprietor to pay for the rooms that she rented when she brought her clients there.

The hotel proprietor then lays the 100 Euro note back on the counter so that the rich tourist will not suspect anything.

At that moment, the tourist comes down after inspecting the rooms, and takes his 100 Euro note, after saying that he did not like any of the rooms, and leaves town.

No one earned anything. However, the whole town is now without debt, and looks to the future with a lot of optimism.... .

Friday, August 7, 2009

I'm always brightened by the enthusiasm within new and pre-start businesses at sales & marketing training sessions. Yesterday was no exception. A diverse collection of traditional and innovative business ideas. I wish them all success as they are putting in plenty of thought, action and hard work.

I'm certain that doing those training days does my businesses brain the world of good too.

About Roy Gough

Roy Gough of Alloy CRM gives all sizes of company - from single trader to large corporation - sales and marketing strategies and solutions that significantly increase Sales and Profit.
http://www.roygough.co.uk
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