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Why do you eat what you eat? Are you eating right? If you are like most Americans, according to research, taste trumps all other deciding factors. Surprised? Probably not.

We live in a time and place where food is abundant and you have a lot of food choices to make, as many as 200 per day according to researcher Dr. Brian Wansink. Can you think of a place where you can’t find food? It’s in movie theaters, malls, airports, your workplace, gas stations, and even available at sporting events. Each year about 50,000 new food products are introduced to your grocery store shelves. With so many foods to choose from many Americans have the luxury of choosing to eat the very best tasting things.

Unfortunately, some of the foods that are packed with essential nutrients have been given a bad rap in the tasty foods lineup. According to national surveys, less than 25% of Americans eat the amount of vegetables we should (about 2-3 cups per day). When I meet with patients the number one reason they cite for avoiding vegetables is, you guessed it, taste.

Vegetables are running up against some tasty competition. The foods you find on supermarket shelves are literally made to win; loaded with added fat and sugar they are created to taste great. Why? Because you buy things that taste good and we are hard-wired to enjoy the taste of fat and sugar, both high in life-sustaining energy. From a marketing and business perspective it makes sense for a food manufacturing company to add taste–unfortunately, even at the cost of compromising nutritional quality.

Vegetables are naturally low in fat and simple sugars, but you shouldn’t give up on great tasting vegetables just yet. When aiming to fill half your plate with fruits and vegetables each meal, consider these three suggestions to add flavor and flair:

1. Vary your veggies
Don’t get stuck eating the same vegetables night after night. While corn, peas, carrots, and potatoes are great, they aren’t the only veggies out there.

Consider writing out a list of all the vegetables you like eating by going through all of the colors of the rainbow. What are all of the red vegetables you like? Orange? Green? Sometimes having a tangible list of possible choices will help you realize how many you actually do like and give you ideas to add to your grocery list.

During your next trip to the grocery store, pick-up a new vegetable or one you haven’t tried for a while. I don’t recommend filling your cart with new options, it can be too overwhelming. Start small and add to your list of vegetable ideas.

2. Mix up your methods
Though a healthy choice, steaming or boiling your vegetables can at times lead to a bland product. Try roasting, broiling, grilling, or stir-frying in a little oil. Many vegetables (zucchini, cauliflower, broccoli, and red potatoes) are fabulous when tossed in olive oil, salt, pepper, and freshly grated parmesan cheese and then roasted or broiled on high heat. Ratatouille is prepared in a similar way.

Salads are often a go-to vegetable, and for great reason, but don’t get stuck in a salad rut. Try taco salads, an Asian salad with mandarin oranges and toasted sesame dressing, throw in fruits and nuts for something sweet, or try a hearty chef salad.

Cooking vegetables in broth instead of water or oil, seasoning them with fresh herbs and spices, soaking them in rice vinegars (delicious on cucumbers!), and dipping or topping them in salsa, hummus, or nut butters are also great, tasty, nutritious choices.

3. Be sneaky
It is easy to get stuck thinking in terms of vegetables as side dishes only, but vegetables can be incorporated into what you’re already eating: