Captain Obvious :60, "Obvious Lies" :30, "Obvious Eye Contact" :30 "Founded in 1991, Hotels.com was one of the original web destinations for booking hotels. But in a cluttered travel market with quirky URLs, the site started to feel stale. To solve this, we turned their biggest weakness into a strength. Quite simply, Hotels.com is the obvious choice for booking a hotel online. It's so obvious, in fact, that there was only one man who could help get the word out: Captain Obvious."