Twitter put out a blog post on Tuesday confirming what was reported on Monday — that the company has officially acquired Bluefin Labs, the social TV analytics company, and will be folding the group into Twitter as part of the company’s partnership with Nielsen to understand how social activity interacts with TV.

We’ve had an incredible time pioneering the field of social TV analytics over the last few years. Bluefin Labs started out as an academic pursuit in cross-modal machine learning that Mike andDeb brought out of the MIT Media Lab. With the close mentorship of Frank Moss and Brian Bedol, we grew that research effort into the world’s first industry-grade analytics platform to link social media commentary with TV shows and commercials at scale.

I find this highly suspect right out of the gate as television and Internet social platforms are apples and oranges. More likely, I could believe this acq-hire would be used to legitimize some monetization strategy built around some hair-brained quasi-branding scheme that wont be effective because it will be based on the display paradigm that is quickly becoming useless and obsolete.

You better do more than this Twitter if you want innovate on your platform.