Overview

After selecting PIVOT, the effort began with our strategy team taking a deep look at the data to understand user flows, conversion analytics by device, new vs returning users, gender, age, region (country), and the overall path-to-purchase.

PIVOT executed two key deliverables that paved the way for design changes:

The study produced a list of over 60 immediate and long-term recommendations to improve the shopping experience on Magento, along with suggestions to improve the struggling international conversion rates.

The study also exposed issues with the setup of Google Analytics that was preventing the HUF team from accurately analyzing user behavior. We fixed the tagging issues, and went a step further by recommending ways to clean-up and optimize the GA marketing channel setup, attribution modeling.

The HUF team now has an actionable “playbook” of prioritized fixes and business recommendations for the future. With the roadmap laid out, PIVOT quickly went to work executing the highest-priority changes with a creative redesign and code revamp of key shopping pages to quickly elevate the overall user experience.

The first set of improvements are scheduled to launch in October 2018.

Problem

Solution

01

Problem

HUF needed a holistic audit of their website and google analytics to address poor site conversion