In the past the internet has been all about getting your message out there into cyber space and hoping that people will identify with what you have to say.

While that philosophy may be good for a bit you will never build a solid base of clientele with it.

Why?

Because you are not providing value to your visitors.

Think about this for a moment. If someone finds you online and likes your site then you have the potential to sell them something. If they visit once they don’t necessarily need to return to your static website because they’ve read it and it’s static so unless they have a bad memory they likely won’t need to read it again.

There goes your customer. Since you are not giving them a reason to return to your site you have a very limited amount of time to keep them engaged.

But what if you were providing them with some value?

For example, say you’re a real estate agent. Most agents have a home page with a big splash about who they are, how much experience they have and why one should hire them over another agent.

This is a global template used by almost every agent in the biz. “Look at me! I’m so great! I’ll sell your house faster, better and for more money than anyone else!”

Right?

Additionally agents fill the site with listings that are meant to appeal to the broadest audience possible. The listings are not targeted to the visitor but rather to the agent’s needs.

What if, instead, you had a web presence that provided value to the visitor?

What if you provided them with so much, relevant value that they signed up for your newsletter, told their friends about your site and became your biggest fan?

What if they are look-i-loos who do not intend to buy now but ARE on your list and you continue to provide them with information that will make looking for an agent when they’re ready un-neccessary?

What if your home page had articles on how to get a mortgage, how to buy a rental property, what’s trending in your target market?

What if that content was updated every few days?

What if you became the expert that everyone went to for answers?

Do you think that people, buyers, would find that useful?

Do you think they would come back over and over again, sign up for the newsletter, twitter interesting information and share it on Facebook too?

Of course they would!

We all want to be useful. We all want our friends to know that we are so clever that we found useful information and we will share anything that we think will help others. (if you’re not a horrible person you will anyway and really, who wants horrible clients anyway? 😉

Do you worry that you are not getting everything you need from your online presence?

Are you missing out on customers and clients?

If you answered yes to any of the above you need to incorporate a Social Media component into your online marketing.

It is no longer enough to have a website that touts your product or service.

In recent years Social Media Marketing has become the most productive and efficient way to drive targeted prospects to your web site(s).

While still a relatively new concept, Social Media Marketing is using the power of networking online to attract clientele to every kind of opportunity available on the internet.

If you’re not using social media, you’re missing out.

The majority of companies online are just starting to realize the potential of a great Social Media campaign but most either do not know where to start or, mistakenly, appoint an inexperienced staff member to set things up.

An effective Social Media Management campaign can only be designed by a service that knows all the ins and outs of the game.

You wouldn’t ask your Receptionist to fix the furnace and you shouldn’t ask your Recruiter to handle your Social Media.

A good Social Media Management company can assess your needs, build on your current presence or create one for you, set up all your Social Media sites, advise you on applicable content creation where required and get relevant, useful information into the hands of your customers and clients on a consistent basis.

Building your client list is the single most useful marketing strategy for long-term success in any business and a properly laid-out and executed Social Media plan can get you there.

Find stuff

Design Stuff

This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.

This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!

I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.

Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach.
We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site.
By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well.
We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers.
In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)

“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”