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Sunday, 23 February 2014

DESIGN, BUSINESS & INNOVATION

Photo via Fast Company.

Harvey Deutschendorf writes for Fast Company a nice article about one of the latest buzzword in business: Storytelling. "Not only is it commonly accepted that good storytelling beats other
forms of communication hands down, there is scientific evidence that
backs this up. When we receive information from a presentation on
powerpoint the language parts of our brain that decodes words into
meaning becomes activated. However, when we listen to a story a lot more happens. Not only does
the language processing part become activated, but other parts are used
to process the experience of the story for ourselves. For example,
descriptions for foods would activate our sensory cortex. Hearing a
story puts much more of our brain to work than simply listening to a
presentation. Not only can we stimulate various areas of the brain, but
if the listener relates to a story, their brain’s can become
synchronized with the storyteller’s. Emotions that the storyteller is
experiencing can be shared with the listener". Read full article in Fast Company. E.T.P. 6'

Photo via PSFK.

So, finally here they are, Google Glasses will be used in a trial by Virgin staff to offer personalized service to passengers. "Virgin Atlantic concierge
staff in the Upper Class lounge at London Heathrow wear Google Glass to
provide a hyper personalized experience to all customers. Google Glass
will enable the staff to immediately be able to identify a customer by
name as well as see their flight details and preferences in food and
drink. This experiment was created in response to findings in a Virgin
Airlines survey that stated over half of travelers worldwide think
flying is less glamorous or exciting than it was in the past." Read full article in PSFK. E.T.P. 2'

Photo via Wired.

"The Toy Fair is exactly what it sounds like. It’s been going on for 111
years, and it’s huge. This year, more than 1,150 toy companies squeezed
into New York City’s Javits Convention Center to show off the new things
kids will be clamoring for later this year. Toy traditionalists and
forward-thinkers have much to get excited about: While apps, robots, and
meme-based toys are all trending, plenty of old-school playthings are
in the mix, too. " Read full article in Wired. E.T.P. 3'