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Life and Health After Apple and Pepsi

John Sculley was VP (1970–1977) and president (1977–1983) of Pepsi, until Steve Jobs convinced him to join Apple as CEO back in 1983, a position he held until leaving in 1993. He’s recognized as a marketing guru, thanks to his introduction of the Pepsi Challenge, which was essentially a blind taste test between Pepsi and Coke, sans the labels. BTW, at one point he took the test and picked Coke.

Let’s move on. Sculley is now the cofounder of a MA-based healthcare startup called RxAdvance as he sets out to reinvent “around a noble cause”. And this noble cause involves setting up a better healthcare system.

Established in 2013, the pharmacy benefits management company works with insurers and self insured businesses to manage pharmacy costs through a cloud-based platform. According to Sculley, next year the company expects to be at $2.2 billion contracted revenue, up from $500M this year. BTW, this is the same Sculley that once provided advice to young entrepreneurs stating that “business plans are almost obsolete”, and “there’s nothing more powerful than customers that are happy” . Happy and healthy.

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