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BUSINESS SPORTONOMICSen-caSun, 2 Aug 2015 14:50:20 EDTSun, 2 Aug 2015 14:50:20 EDTCopyright Toronto Star 1996-2013 , http://www.thestar.com/termshttp://www.thestar.com60TORONTO STAR | BUSINESS | SPORTONOMICShttp://www.thestar.com/etc/designs/thestar/images/general/thestar_250x40.pnghttp://www.thestar.com/feeds.articles.business.sportonomics.rss
Raptors’ Greivis Vasquez represents a city, a brand, an entire countryhttp://www.thestar.com/business/sportonomics/2015/03/26/raptors-greivis-vasquez-represents-a-city-a-brand-an-entire-country.html
25f03658-4eec-4de2-83db-6f84e8ef980fThu, 26 Mar 2015 18:10:28 EDT<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/26/raptors-greivis-vasquez-represents-a-city-a-brand-an-entire-country/vasquez.jpg.size.xxlarge.original.jpg"><br/>Vasquez’ hopes to increase Under Armour’s presence both here and in Venezuela, where he’s the face of the NBA.
Morgan Campbell - Staff Reporter Greivis Vasquez (21) of the Toronto Raptors heads into the paint past Aaron Brooks (0) of the Chicago Bulls during the game between the Toronto Raptors and the Chicago Bulls at the Air Canada Centre March 25, 2015
David Cooper/Toronto StarDavid CooperToronto Star A limited number of the Greivis Vasquez player exclusive ClutchFit Drive, dubbed the North Six, will go on sale on March 28.
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Sport Chek's My North apparel line celebrates homegrown hoopshttp://www.thestar.com/business/sportonomics/2015/03/22/sport-cheks-my-north-apparel-line-celebrates-homegrown-hoops.html
95cc4188-7c0a-41bf-97eb-16c33b211a54Sun, 22 Mar 2015 17:11:36 EDT<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/22/sport-cheks-my-north-apparel-line-celebrates-homegrown-hoops/lowry.jpg.size.xxlarge.original.jpg"><br/>Clothing line seeks to capture grit and authenticity of local basketball culture, but risks co-opting and diluting that culture in the process.
Morgan Campbell - Staff ReporterThe Raptors' Kyle Lowry in My North gear from Sport Chek.March Madness: Pay-for-play closer, but still far awayhttp://www.thestar.com/business/sportonomics/2015/03/18/march-madness-pay-for-play-closer-but-still-far-away.html
f5117509-4d18-4479-b665-85ef6394c61fWed, 18 Mar 2015 18:03:05 EDT<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/18/march-madness-pay-for-play-closer-but-still-far-away/jahlil.jpg.size.xxlarge.original.jpg"><br/>Legal challenges have dented the NCAA’s assertion that its athletes are amateurs, but we’re still not close to free market for college basketball.
Morgan Campbell - Staff ReporterDuke's Jahlil Okafor has nearly 54,000 Twitter followers, not far behind his team's 66,000 followers.Bob Leverone/The Associated PressCIS Final Eight arrives in Toronto seeking viewership, sponsorshttp://www.thestar.com/business/sportonomics/2015/03/12/cis-final-eight-arrives-in-toronto-seeking-viewership-sponsors.html
e187ce22-9f64-48fa-8ef6-8636910959b3Thu, 12 Mar 2015 17:37:07 EDT<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/12/cis-final-eight-arrives-in-toronto-seeking-viewership-sponsors/cis1.jpg.size.xxlarge.original.jpg"><br/>Tournament is part of 30 hours of CIS programming on Sportsnet, but will the exposure inspire more corporate support?
Morgan Campbell - Staff Reporter Carlton Ravens' Connor Wood (left) blocks Saskatchewan Huskies' Mathew Forbes during the CIS Final 8 basketball tournament. The CIS Final 8 basketball tournament comes to Toronto, seeking a bigger profile in a bigger market. March 12, 2015. Bernard Weil/Toronto StarBernard WeilToronto StarNew NHL deal is heavy on content.http://www.thestar.com/business/sportonomics/2015/03/09/new-nhl-deal-is-heavy-on-content.html
6d322b93-e048-456f-8e35-87eca168dadbMon, 9 Mar 2015 00:01:00 EDT<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/09/new-nhl-deal-is-heavy-on-content/phone-hockey.jpg.size.xxlarge.original.jpg"><br/>Samsung doesn't just want its logo on rink boards.
Morgan Campbell - Staff ReporterA fan takes a smartphone photo during a game between the New Jersey Devils and the Florida Panthers earlier this year. Digital content is key in new sports sponsorship deals.Maple Leafs won’t raise prices on season ticketshttp://www.thestar.com/business/sportonomics/2015/03/03/maple-leafs-wont-raise-prices-on-season-tickets.html
cd378a05-0ba3-4047-b001-30559dbd4b5dTue, 3 Mar 2015 18:00:00 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/03/03/maple-leafs-wont-raise-prices-on-season-tickets/toronto-maple-leafs.jpg.size.xxlarge.original.jpg"><br/>Maple Leaf Sports and Entertainment hopes the goodwill gesture to fans will outweigh the extra revenue they could have collected by raising ticket prices.
Morgan Campbell - Staff ReporterThe Toronto Maple Leafs are currently enduring a disappointing season and team president Brendan Shanahan is telling fans: “I have heard your frustration and I understand it.” The Leafs will not increase prices on season tickets for next season.Alex BrandonThe Associated PressBMO signs up for one more year as TFC jersey sponsorhttp://www.thestar.com/business/sportonomics/2015/02/27/bmo-signs-up-for-one-more-year-as-tfc-jersey-sponsor.html
9808184c-3d36-42f6-8f95-5386ff877210Fri, 27 Feb 2015 06:00:00 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/02/27/bmo-signs-up-for-one-more-year-as-tfc-jersey-sponsor/tfckit.jpg.size.xxlarge.original.jpg"><br/>Toronto FC spends much of the winter without a sponsor for a jersey before agreeing to go with BMO for another year.
Morgan Campbell - Staff ReporterBMO’s contract as the club’s kit sponsor expired after last season and TFC spent much of the off-season searching for a new deal.
Anne-Marie Jackson/Toronto StarHand wraps could unravel deal for big-money boxing bouts at the ACChttp://www.thestar.com/business/sportonomics/2015/02/13/hand-wraps-could-unravel-deal-for-big-money-boxing-bouts-at-the-acc.html
cc0ee434-d0b9-437f-926c-26a551598f1cFri, 13 Feb 2015 11:45:53 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/02/13/hand-wraps-could-unravel-deal-for-big-money-boxing-bouts-at-the-acc/adonis.jpg.size.xxlarge.original.jpg"><br/>World title bout could move to Quebec unless Ontario loosens its rules.
Morgan Campbell - Staff Reporter, Business ReporterCanadian light heavyweight boxer Adonis Stevenson says he has concerns over Ontario's hand-wrap regulations.Jacques Boissinot/The Canadian PressRaptors’ Kyle Lowry flexes marketing clout with Sport Chek dealhttp://www.thestar.com/business/sportonomics/2015/02/09/raptors-kyle-lowry-flexes-marketing-clout-with-sport-chek-deal.html
1d4719da-7b54-4064-a94d-5f04e883bde6Mon, 9 Feb 2015 09:04:50 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/02/09/raptors-kyle-lowry-flexes-marketing-clout-with-sport-chek-deal/kyle-lowry-2015.jpg.size.xxlarge.original.jpg"><br/>Sport Chek will announce today that it has signed Lowry to an endorsement deal that places him at the forefront of the “My North” ad campaign.
Morgan Campbell - Staff ReporterThe major endorsement deal announced Monday between Raptors all-star Kyle Lowry and Sport Chek shows that playing in Canada doesn't necessarily make a player less visible, and hence less marketable.Brandon DillAPSportonomics: Youth sports training goes high tech — and high-costhttp://www.thestar.com/business/sportonomics/2015/02/05/sportonomics-youth-sports-training-goes-high-tech-and-high-cost.html
ecc228e5-3407-4632-afbd-a7d7b9224f99Thu, 5 Feb 2015 13:57:05 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/02/05/sportonomics-youth-sports-training-goes-high-tech-and-high-cost/co-performancelab02jpg.jpg.size.xxlarge.original.jpg"><br/>Parents see specialist strength coaches as crucial to a young athlete's development, but costs are steep.
Morgan Campbell - Staff ReporterEmma Roeder, Dr. Carmine Filice and Kaitlin Jackson of The Performance Lab in North York: youth training goes high-tech, but if doesn't come cheap.Carlos Osorio/The Toronto StarArtist, entrepreneur behind Super Bowl's coolest cleatshttp://www.thestar.com/business/sportonomics/2015/01/30/artist-entrepreneur-behind-super-bowls-coolest-cleats.html
cd36913d-9d17-47b4-8b9e-56b658b2b28bFri, 30 Jan 2015 11:30:00 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/01/30/artist-entrepreneur-behind-super-bowls-coolest-cleats/marshawn-lynch-cleats.jpg.size.xxlarge.original.jpg"><br/>Marcus Rivero's fashion-forward custom cleats are a social media hit, but adhering to NFL and sponsor rules requires fancy footwork.
Morgan Campbell - Staff ReporterThe NFL banned Seattle's Marshawn Lynch from wearing these cleats, designed by Marcus Rivero, in a game.INSTAGRAMSeahawks running back Marshawn Lynch (right),wearing Marcus Rivero's designed cleats, scores a touchdown on a 15-yard run over cornerback Corey White #24 of the New Orleans Saints last season in the NFC Divisional playoff game.HARRY HOWGETTY IMAGES FILE PHOTOCleats designed by Marcus Rivero for Antoine Bethea, a safety with the San Francisco 49ers.INSTAGRAMCleats designed by Marcus Rivero for Tony Jerod-Eddie of the San Francisco 49ers.INSTAGRAMA gym chain that offers members free pizza?http://www.thestar.com/business/sportonomics/2015/01/13/a_gym_chain_that_offers_members_free_pizza.html
ee19db28-d276-4788-b792-69c07558c2b0Tue, 13 Jan 2015 15:21:30 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2015/01/13/a_gym_chain_that_offers_members_free_pizza/chris_rondeau.jpg.size.xxlarge.original.jpg"><br/>Planet Fitness thrives by emphasizing convenience ahead of overall health and by slashing prices to the bone.
Morgan Campbell - Staff Reporter Chris Rondeau, CEO of Planet Fitness, a low cost gym chain that opened its first Canadian branch in Toronto. The franchise is growing quickly thanks to low prices and its "judgement free-zone" mantra.
Bernard Weil/Toronto StarBernard WeilToronto StarSports Business: Can the activist and the ambassador co-exist in the same athlete?http://www.thestar.com/business/sportonomics/2014/12/29/sports_business_can_the_activist_and_the_ambassador_coexist_in_the_same_athlete.html
b538002d-2fe3-4ef4-a437-9ec41b4070cfMon, 29 Dec 2014 15:22:58 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/12/29/sports_business_can_the_activist_and_the_ambassador_coexist_in_the_same_athlete/lebron.jpg.size.xxlarge.original.jpg"><br/>With Derrick Rose and LeBron James taking the lead, 2014 has shown that athletes can speak out on social issues while remaining marketable.
Morgan Campbell - Staff ReporterLeBron James in an "I Can't Breathe" shirt; a social voice isn't hurting marketability.Kathy Willens/The Associated PressBaseball, boxing and beyond: How a U.S.-Cuba thaw could change the sports industryhttp://www.thestar.com/business/sportonomics/2014/12/18/baseball_boxing_and_beyond_how_a_uscuba_thaw_could_change_the_sports_industry.html
2dae46b0-6adf-43ad-890c-77fcd8d9cfdfThu, 18 Dec 2014 17:40:53 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/12/18/baseball_boxing_and_beyond_how_a_uscuba_thaw_could_change_the_sports_industry/cubabaseball.jpg.size.xxlarge.original.jpg"><br/>Would the island nation’s sports regime retain autonomy or become one more sports colony?
Morgan Campbell - Staff ReporterIn 1959, a rebel solider from Fidel Castro's army holds the bat of Detroit catcher Charley Lau, who was playing ball in the Cuban winter league in Havana. Major Leage Baseball has a history in the island nation.The Associated Press file photoAs athletes’ muscles expand, options for jeans shrink. Enter, a market niche http://www.thestar.com/business/sportonomics/2014/12/01/sportonomics_jeans_cut_for_athletes_carve_out_a_market_niche.html
c71d7e1c-2f72-417b-8ab1-1e93720622f4Mon, 1 Dec 2014 00:01:00 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/12/01/sportonomics_jeans_cut_for_athletes_carve_out_a_market_niche/keirin.jpg.size.xxlarge.original.jpg"><br/>If your legs are too muscular for regular jeans, a growing number of companies want you to try their athletic-cut denim.
Morgan Campbell - Staff Reporter, Business Reporter“Keirin” refers to a cycling race in which riders paced by a motorcycle fly around a velodrome. Above, men's Keirin World Cup final at Mexico earlier in November.
A company such as Keirin Cut Jeans signal that the fashion industry needs to make room for a variety of body types.HECTOR GUERREROAFP/GETTY IMAGESAfter a year of Sportonomics, our Elite Eight Episodeshttp://www.thestar.com/business/sportonomics/2014/11/24/after_a_year_of_sportonomics_our_elite_eight_episodes.html
5f7c86b0-995b-4651-b8eb-38c226451453Mon, 24 Nov 2014 11:42:39 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/11/24/after_a_year_of_sportonomics_our_elite_eight_episodes/thiesen_and_eaton.jpg.size.xxlarge.original.jpg"><br/>
Morgan Campbell - Staff ReporterOlympians Brianne Theisen-Eaton and husband Ashton Eaton visited Sportonomics.Lucas Oleniuk/The Toronto StarCompetition Bureau cracks down on Bauer again over concussion claimshttp://www.thestar.com/business/sportonomics/2014/11/20/competition_bureau_cracks_down_on_bauer_again_over_concussion_claims.html
961c190b-f921-452c-bc1a-60042c2c4204Thu, 20 Nov 2014 14:31:14 ESTBauer said last week’s ruling stemmed from a misunderstanding. The bureau says the issues -- inadequate research and shaky claims -- are clear.
Morgan Campbell - Staff ReporterSportonomics: Mayweather, Pacquiao and pay-per-view boxing’s slow deathhttp://www.thestar.com/business/sportonomics/2014/11/17/sportonomics_mayweather_pacquiao_and_payperview_boxings_slow_death.html
fbfd9ed6-f64b-48a2-a71f-36f61fef30acMon, 17 Nov 2014 11:46:08 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/11/17/sportonomics_mayweather_pacquiao_and_payperview_boxings_slow_death/fight.jpg.size.xxlarge.original.jpg"><br/>A fight between Floyd Mayweather and Manny Pacquiao would shatter pay-per-view records — then usher in a new business model.
Morgan Campbell - Staff ReporterPhilippine boxing superstar Manny Pacquiao trains for his fight on Saturday with Chris Algieri. Pacquiao has challenged Floyd Mayweather to fight him in what would be a dream bout.AFP/GETTY IMAGESSportonomics: Does Canadian University football have a future on TV?http://www.thestar.com/business/sportonomics/2014/11/10/sportonomics_does_canadian_university_football_have_a_future_on_tv.html
45fd7905-d319-42dc-aa7f-c52e2914718bMon, 10 Nov 2014 09:41:40 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/11/10/sportonomics_does_canadian_university_football_have_a_future_on_tv/university_athletics.jpg.size.xxlarge.original.jpg"><br/>Sportsnet remains committed to broadcasting playoff games, but low ratings and high costs may marginalize regular season action in the future.
Morgan Campbell - Staff ReporterMcMaster players pose with the trophy after winning the 105th Yate's Cup, Ontario University Athletics football championship game in 2012.
Without a TV deal, OUA moved game broadcasts to its website, streaming every game on its scheduleDave ChidleyTHE CANADIAN PRESSMaple Leafs have sights set on expanding growth in Chinahttp://www.thestar.com/business/sportonomics/2014/11/07/maple_leafs_have_sights_set_on_expanding_growth_in_china.html
1649772c-3508-4ee7-9017-88a825efd5e6Fri, 7 Nov 2014 17:19:47 EST<img src="http://www.thestar.com/content/dam/thestar/business/sportonomics/2014/11/07/maple_leafs_have_sights_set_on_expanding_growth_in_china/leafs_chinese_ad.jpg.size.xxlarge.original.jpg"><br/>Making hockey more popular overseas helps China’s 2022 Winter Olympics bid, while boosting the popularity of the Leafs in a massive and lucrative market.
Morgan Campbell - Staff ReporterMaple Leafs centre Tyler Bozak knocks down pucks before a game at the ACC on March 29, 2014. The rink board advertising targeted CCTV viewers in China as the Leafs are set to appear on Chinese television 13 times this season.Steve RussellToronto Star File Photo