Business concept and business model

Business concept

The vision, together with the goals and strategies, express Cloetta´s business concept.

Business model

Cloetta’s business model is to offer strong local brands in Munchy Moments and provide effective sales and distribution to the retail trade. Together, this will ensure continued positive development of the company’s leading market positions.

Value drivers

Strong brands and market positions in a stable market.

Excellent availability in the retail trade with the help of a strong and effective sales and distribution organisation.

About Cloetta

Cloetta, founded in 1862, is a leading confectionary company in the Nordic region, The Netherlands, and Italy. Cloetta is manufacturing and marketing sugar confectionary, chocolate products, pastilles and chewing gum. In total, Cloetta products are sold in more than 50 markets worldwide.

About Cloetta

Cloetta, founded in 1862, is a leading confectionary company in the Nordic region, The Netherlands, and Italy. Cloetta is manufacturing and marketing sugar confectionary, chocolate products, pastilles and chewing gum. In total, Cloetta products are sold in more than 50 markets worldwide.