“How do you do it?” This is one of my favourite questions, and I get it pretty regularly. It usually comes up when I refer to my kids — as in, how do you manage to parent two kids and have a career? Or it comes up when I make a reference to my occasional [...]

What are the 5 factors that shape the investment you’re willing to make in social media? I hear about the same key considerations from a lot of people, so I’ve spelled them out as the requirements for the easy to set up, easy to maintain presence I will map out in this series.

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.

How do you blog in one hour a week? In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you’ve fallen into the habit of turning each blog post [...]

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About me

I am the Vice-President of Social Media for Vision Critical and the author of the Work Smarter with Social Media series for Harvard Business Review Press. My writing, speaking and research focus on how people and organizations can work smarter and live better by making effective use of social media. I blog about social media for the Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency. The views on this blog are my own, and do not represent Vision Critical or any other organization or publication.