It seems that LVMH is trying to transform Berluti into a "bespoke superbrand", with Arnys handling tailoring side and now Delos handling shoemaking. One wonders, though, why existing Berluti bespoke craftsmen are not enough?
Andrey

Seems a way for them to increase 'market perception' more than anything else. Nothing more than a way to drive up prices and expand sales - hopefully more in regards to their current craftsmen's output than in regards to Mr. Delos.

If I were a current customer of Mr. Delos I would certainly be concerned about continuing on with him. Although would probably wait to see how things devolve before jumping ship.

Seems a way for them to increase 'market perception' more than anything else. Nothing more than a way to drive up prices and expand sales - hopefully more in regards to their current craftsmen's output than in regards to Mr. Delos.
If I were a current customer of Mr. Delos I would certainly be concerned about continuing on with him. Although would probably wait to see how things devolve before jumping ship.

LVMH will probably do what they normally do. Expensive, high profile, saturation glossy advertising. Get everyone to know the brand, emphasise the prestige and glamour, make people desire and want to buy the products.

Probably by the end of next year, even the poorest of peasants will have heard of "Anthony Delos", the brand will be as familiar as LV, Marc Jacobs, Kenzo, Fendi, Loewe, Dior, Bulgari, etc.

LVMH will probably do what they normally do. Expensive, high profile, saturation glossy advertising. Get everyone to know the brand, emphasise the prestige and glamour, make people desire and want to buy the products.

Persactly. It is pretty much their formula. Soon enough you will see a line of RTW shoes designed by Mr. Delos but manufactured more to the quality level of EG, G&G, Lobb, etc. etc. All, of course, at a higher price point than any of the afore mentioned. Probably will include a lot of fancy finishes and exotic hides in order to fully amp up the prices.

Of course, in the background Mr. Delos may happily go on doing exactly what he is doing now. One never knows exactly what someone else's motivations may be. He may merely have decided to feather his nest financially so that he could go on with his art unencumbered.

Of course, in the background Mr. Delos may happily go on doing exactly what he is doing now. One never knows exactly what someone else's motivations may be. He may merely have decided to feather his nest financially so that he could go on with his art unencumbered.

There's a post in this thread that implies he will have to cease all independent bespoke making and will make the bespoke Berluti shoes.

It's not as if the Berluti employees are incapable, and I somehow doubt they bought him out because they couldn't find an employable shoemaker. At the best it's a jump in price for his clients, at the worst its LVMH acquiring anyone that might compete with its "exclusivity".

There's a post in this thread that implies he will have to cease all independent bespoke making and will make the bespoke Berluti shoes.
It's not as if the Berluti employees are incapable, and I somehow doubt they bought him out because they couldn't find an employable shoemaker. At the best it's a jump in price for his clients, at the worst its LVMH acquiring anyone that might compete with its "exclusivity".
I can't blame the man at all. It's just a little sad.

In that case......I can foresee a branding such as "Anthony Delos for Berluti'. Or some such.

In some ways this combo makes sense. Delos is known for his lasts and making, Berluti more for it's finishing than anything else. So the combination could be conceived to be 'the best of the best' in some ways.

Although personally I am completely turned off by the idea. Then again, I'm exactly the target customer either.

In that case......I can foresee a branding such as "Anthony Delos for Berluti'. Or some such.
In some ways this combo makes sense. Delos is known for his lasts and making, Berluti more for it's finishing than anything else. So the combination could be conceived to be 'the best of the best' in some ways.
Although personally I am completely turned off by the idea. Then again, I'm exactly the target customer either.

Berluti doesn't have that great finishing. Distinctive styling, sure, but adding a bit of polish to a shoe isn't something that he couldn't have figured out for himself.
The upside is that he will potentially be able to take on a few more apprentices and perhaps garner a bit more exposure.

A Belurti finish is far more than 'a bit of polish'. And must require some sort of skill or training. As you can't find shoes with a similar quality of finish just anywhere. If it were easy to replicate I'm certain that makers such as Septieme Larguer would have it copied by now. And I can assure you they haven't.

It may not be your personal cuppa'. But that doesn't make it without value.

Berluti doesn't have that great finishing. Distinctive styling, sure, but adding a bit of polish to a shoe isn't something that he couldn't have figured out for himself.
The upside is that he will potentially be able to take on a few more apprentices and perhaps garner a bit more exposure.

A Belurti finish is far more than 'a bit of polish'. And must require some sort of skill or training. As you can't find shoes with a similar quality of finish just anywhere. If it were easy to replicate I'm certain that makers such as Septieme Larguer would have it copied by now. And I can assure you they haven't.
It may not be your personal cuppa'. But that doesn't make it without value.

I never said that it has no value. If you think that you can't find similar quality of finish I just don't know what to say to you. That's a bit too much coolaid.

It's not shoemaking, it's using a paintbrush to apply some dye and polish. I'm not saying that anyone can do it but I sure am saying that Berluti aren't the only ones who do it well. And no, i'm not talking about septieme Larguer.

Quote:

Originally Posted by fritzl

delos was not a one-man show. reread the AD thread.
had to chuckle about the berluti comment. nails it pretty much.

Yeah I'm aware that he had an apprentice or two, maybe this will give him reign to foster more. Probably not, but i'm looking for positives.

A Belurti finish is far more than 'a bit of polish'. And must require some sort of skill or training. As you can't find shoes with a similar quality of finish just anywhere. If it were easy to replicate I'm certain that makers such as Septieme Larguer would have it copied by now. And I can assure you they haven't.
It may not be your personal cuppa'. But that doesn't make it without value.

Not really, there are enough patina/glasciage artists out there that does dye based painting instead of cream/wax based painting at Berluti. It's only a matter of cost.