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customer journey of bird bros ltd.

The key to their success

At Moba we value our customers, because our philosophy is that strong relationships are crucial and need to be cherished. We have such a relationship with Bird Bros Ltd. The UK-based company has been a Moba customer since the 1980's. Mr. Matthew Bird, Director at Bird Bros, explains how Moba equipment has helped them expand their business.

We are constantly exploring ways of marketing our eggs, most of which we sell under our own Bird Bros brands. We focus on what the customer wants; they are the ones buying and enjoying the eggs after all.

In 1969, twin brothers Carl and Peter Bird saw the great potential of eggs and were inspired to start their own company, Bird Bros. From the start, the main focus of the business has been on the quality of the eggs produced. It all started with a small farmhouse and a parcel of land. Over time, as the business was growing, the brothers built a number of henhouses on the land. Sons Matthew and Stuart have now joined the family business and, with the help of a loyal and dedicated staff, they are taking the company into the future. Mr. Matthew explains: "We are constantly exploring ways of marketing our eggs, most of which we sell under our own Bird Bros brands. We focus on what the customer wants; they are the ones buying and enjoying the eggs after all."

Omnia PX350

Bird Bros first came into contact with Moba in the 1980's, when they purchased a Moba2000 machine. Mr. Matthew explains what led them to choose Moba: "Moba is the market leader in the egg grading industry. By selecting Moba, we are choosing reliable equipment, the personal tailored service offered by Moba UK and the advanced features and functions of the machines." A decade later, Bird Bros added a Moba5000. In 2014, Bird Bros fully committed to Moba. Today the company owns an Omnia PX350 grader, a MR40 robot, a MR50 robot, two TL20 lidders, a CTW6500 tray washer, a PW20 parts washer, two Mopack150 farm packers, a DF10 de-nester filler, three Mopack70 farm packers and numerous tray stackers. "We take great care in maximizing each piece of machinery to achieve its full potential," he adds.

Thanks to the innovative machines from Moba, we were able to expand the throughput of our business.

Mr. Matthew is especially pleased with the Omnia PX350. "The egg grader is the key unit in our packing center. The machine easily and effectively deals with our throughput and the equipment is easy to maintain and clean. The grader has been designed with maximum efficiency in mind. We added two additional lanes and had lane extensions installed to increase capacity. Our grader can run for hours without stopping."

Trusted partner

Mr. Matthew believes that Moba has helped his business move forward. "Thanks to the innovative machines from Moba, we were able to expand the throughput of our business. With the help of our Moba equipment we can handle more eggs in an efficient and timely manner." Mr. Matthew recommends that every egg producer should use Moba machines. "That is why we have hosted a number of interesting visits from Moba customers from all over the world. Moba does not only offer the latest technologies but we have also found a trusted partner in Moba."

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