Introduction

We live in a world where data is often an organisation’s greatest and most valuable asset. The concept of “personal information” as “data” has transformed over the past decade from essential information that is necessary to receive services or participate in a transaction, to a commodity that is traded freely on a global scale 24 hours a day. With the combination of increased consumer awareness and rapidly changing technology, organisations are required to deal with complex security, privacy and legal implications.

This paper will provide an overview of the national and international privacy landscape as it currently stands, including the proposed privacy reforms in New Zealand and impact of the General Data Protection Regulation (GDPR) in Europe. It will also look more broadly at current trends in privacy, including implications and penalties where data privacy has been breached.

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