Month: May 2016

You love your cup of coffee. The aroma, the texture and the taste energise all your senses. But, if grinding the beans, spooning out the ground coffee, or boiling the kettle is too troublesome for you. Then Vero could be the thing you are looking for. Vero packs all the joys of coffee into a hassle-free, disposable, plastic capsule, delivering the perfect cup at a push of a button.

How do we do this? Let’s start with our coffee capsule. Similar to a teabag, the coffee capsule is designed to deliver a pre-portioned serving of exquisite coffee. But, what makes these capsules special?

Like the best of wines, the process of making the best coffee starts from selecting the finest raw materials. From premium coffee plantations across India, red, cherry shaped coffee fruits are harvested, when they are perfectly ripe. The fruits are hand-picked to guarantee the best quality.

Superior quality is the drive behind every Vero capsule. To ensure each and every cup is perfect, the beans are removed from the fruit and then sorted by size and density. Then finally it is sorted by colour, both by hand and electronically.

After sorting, the beans are roasted to enhance the taste. The perfect roasting is determined by time, temperature and other factors suited to the blend. Since poor roasting can ruin the finest coffee, an expert develops a specific roast profile for each blend, to deliver an authentic coffee experience.

Grinding releases the hidden aromas in coffee. The grind technique enhances the flavour and adds texture to every coffee. Since every coffee is different, the grinding technique used is different for different blends.

Finally, the coffee is packed in a capsule and sealed, so that nothing can interfere with the quality of the coffee when it is delivered straight to your cup.

India is a melting pot of cultures and religions and has so much to offer on so many levels. Right from the mesmerising beauty of the lotus temple to the grandeur of the Taj Mahal that takes your breath away. When it comes to food, India charms you with lip-smacking biryani, delicious curries down to a refreshing cup of coffee or chai from the corner of the street.

India is primarily known as a tea-drinking nation, but did you know, India is the sixth largest producer of coffee in the world? India follows Brazil, Vietnam, Colombia, Indonesia and Ethiopia in the worldwide production of coffee.

The roots of India’s coffee growing history could be traced down to saint Bababudan, who on his pilgrimage to Mecca carried seven magical coffee beans from Yemen to Mysore and planted them in the Chandragiri hills of Karnataka. From here it spread to other parts of the country. And overtime, the coffee from these regions developed their own special identity.

Indian coffee is mostly known for its mild tone, exquisite taste, and fine aroma. These qualities are associated with all variants of coffee produced in India, however, unique they are.

There are a growing number of coffee enthusiasts In India who have already tasted western blends and brews. It’s time to let them discover the world of Indian coffee.

Vero plans to tap into each and every variant of Indian coffee from the subtle to the strong, and let your palate indulge in an experience it has never experienced before.