Number of the day

30 percent

That's how much Restoration Hardware stock rose on Friday in its first day of trading. The Corte Madera retailer of leather couches and tables made of salvaged wood raised $123.9 million in its IPO on Thursday, selling 5.2 million shares for $24 each, the top of the proposed range. That valued the company at $887 million, or 27 times earnings, making it more pricey than peers such as Williams-Sonoma and Bed Bath & Beyond.

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"This will be the first holiday shopping season where (stores) are making a more concerted effort to avoid bleeding sales to online retailers."

Ever Wish You Could Move Tree Instead of Having to Cut It Down?PopularMechanics

Ken Perkins, president of Retail Metrics, on why stores like Target, Macy's and Nordstrom are trying to thwart online rivals such as Amazon and eBay this holiday season. They're matching online prices, offering same-day shipping and making their physical stores more web-like, with kiosks and mobile checkouts. They're also offering experiences - like free family portraits at J.C.Penneythis month - that shoppers won't find elsewhere.

Heads up

Bravo's "Start-Ups: Silicon Valley" premieres Monday at 10 p.m., and the network promises the reality series will uncover "the digital drama (and decadence) in Silicon Valley." Early reviews are a bit more skeptical. The Chronicle describes it as "all about smug and ambitious pretty people with whom you wouldn't want to spend five minutes in real time" (adding that it "has hit written all over it"). Bloomberg Businessweek says the "characters run the gamut from narcissistic idiocy all the way to petty sociopathy."