Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics department.

So I made PicStats, a free tool that allows you to analyze any Instagram account, yours, your friends’ or even your competitors’ accounts. You can get data like the best times and days to post and the best tags and filters to use.

To use PicStats, simply login with your Instagram account and it’ll start off by showing you the report for your account. Then you can enter the username for any other (non-private) account and see that report as well.

Dan Zarrella

Dan Zarrella is the award-winning social media scientist and author of four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.