Thursday, November 7, 2013

"The Gamesmanship is Following the Modern Public Relations Playbook"

So far, the gamesmanship is following the modern public relations playbook, according to the handful of professionals who agreed to be interviewed, on or off the record.Expect an all-out, multi-layered campaign — using polls, ads and grassroots advocacy — that relies more on what one’s neighbors think than what politicians say.

The article was talking about the push for resort casinos in Florida - not stadiums - but the theme should sound very familiar to those that follow: