BLAST FITNESS

Strategic Direction, Marketing Planning

BLAST FITNESS

Blast Nutrition Marketing Plan

ABOUT US

Blast Fitness an umbrella company from Blast Nutrition are a fitness wear clothing line offering breathable, stretchable clothing to fit all your fitness needs, from gym to running to basketball to cross fit their clothing will keep you looking great an affordable price.

Brief:

We were required to analyse their company, both Blast Fitness and Nutrition. Using digital techniques and up to date methods to analyse digital trends, social patterns and user behaviour in the nutrition market. Once we had done this we were required to develop a strategic and digital marketing plan for their new launch that could be used step by step to push their products and hopefully create a return for their business.

Actions:

Hot Source Creative initially analysed the nutrition market in England, segmenting into counties of interest though the search engines and in depth analysis programs. This was to develop a greater knowledge of what potential and existing customers were searching. Once the research phase was completed we then produced a strategic marketing plan to enter the UK market successfully, targeting specific parts of the nutrition industry and the related interested parties. Using this plan we then started a preparation process before launch which included social media, SEO, website and marketing plans to push Blast Fitness successfully in the UK market and have a higher potential for success and growth for the company.

Results:

The project saw results the minute the strategic document was implemented. The marketing plan was executed to start pushing forward into the UK. We expect as time goes on Blast Fitness will keep expanding and pushing into different sectors to expand their business.