“Martina has such a deep understanding of products and marketing that she was able to make incredible impact in a short timeframe, providing a clear, concise consumer portal plan along with direct advice regarding implementation and launch strategies. She is a great pleasure to work with and her deliverables were nothing short of outstanding”– Jeff Treuhaft, SVP Content and Messaging Business, Verisign

Marketing Assessment

Get an Annual "Check-up" for your Marketing: What Can you be Doing Better?

What: One-day onsite review of key marketing activities and marketing personnel to produce an overall assessment of marketing performance and key areas to focus on for improvement. Includes specific recommendations in all areas.

Why: Most organizations have a lot of marketing activity but aren't sure if it has the intended effect. CEOs or VPs don't often have the time or bandwidth to examine what more can be done or may lack some domain knowledge to recommend strategies that achieve intended goals.

How: Existing Marketing plans, strategies, and tactics are reviewed in advance. Then specific recommendations are provided on either how to improve what is already being done or new strategies and tactics that should be explored. These recommendations are presented and discussed to ensure they can result in more successful future initiatives.

Product Marketing Workshop

How To Rethink Product Marketing

What: Two day hands-on workshop that teaches concrete methods to improve marketing, messaging, strategy and implementation.

Why: You have a busy marketing organization - or you're under-manned - and you need to get maximum effect from every marketing effort. Technology marketing, in particular, tends to over-complicate messaging, mis-use tactics (i.e. "Let's run some ads to become credible") and lack measurement to ensure good ROI.

How: This is an interactive workshop that includes modules on marketing strategy, positioning, online/direct marketing, brand, social and public relations marketing. In addition to providing industry anecdotes and best practices, it provides structured One-Sheet frameworks that help you design effective marketing plans and connect the what, when, and why for various marketing methodologies.

Who: This course is designed for those doing marketing work in product marketing, product management, or entrepreneurs wishing to deepen their understanding of marketing as a functional discipline.