AdTech Friday Roundup

This week in AdTech: Google implements YouTube TrueView into the AdWords fold, now allowing campaign managers a central platform for search, display, shopping and video ads; this leads the way for a discussion into the huge opportunities that YouTube video ads present to digital advertisers.

In the opposite corner, Bing has been making moves as they beat Google Adwords at bringing out apps for both major operating systems. In general ad tech news, UK retail ecommerce has surpassed expectations for two years running, now projected to reach €60 billion in mobile commerce.

Further, there is a common “analysis paralysis” trend amongst digital marketers, in that measuring cross channel attribution for mobile has some missing links that make quantifying mobile marketing difficult when determining ROI. And why do more than 70% of SMBs prefer working with one marketing provider, but two in four work with between one and three?

In the world of social: In past round-ups we have mentioned influencer marketing, the value it can bring to a brand, and where you should look if you are trying to enter the influencer realm. Now we provide a useful roadmap that gives a step by step process of getting influencers to drive that value to your company, even if your clout isn’t up to par with the influencers you’d like to work with.

Of all the channels and social networks to pour money in, Facebook remains at the hegemon of the retailer marketing pyramid, this report shows how they match up to the rest of the field. And to all of you leaders in marketing that are still not convinced that social is an essential part of your funnel, read the 7 things that CMOs need to know about paid social.

If you use Bing, you may see an alert at the top of your search results asking you to participate in a survey asking if you would refer friends and colleagues to Bing. Are they setting themselves up for failure with the survey structure?

A March 2015 study by Econsultancy in association with Adobe indicates that a large number of global marketers and agencies are stuck, with many not measuring the performance of their mobile marketing and media campaigns.

It has become one of the most prevalent marketing tactics of the digital age; it allows for diverse and potentially viral growth, but how do you get into influencer marketing without influencers? Start here..