RISORSE

SendOutCards may not have set out to change the greeting card industry, but its unique business model promising quick turnaround, high quality, and ultra personalization has really resonated with customers—resulting in growing demand.

In 2007, SendOutCards replaced three lower-volume Xerox printers with two Xerox® iGen3® Digital Production Presses driven by XMPie® software. The result was four times the output for the same total cost. As volume continued to grow, more iGens were added—including two Xerox® iGen4® Presses— for a current total of six iGens. “Our iGens run so smoothly that our entire fl eet takes just one operator,” says Steve Diamond, director of production at SendOutCards.