Semi Essessi, who was unfortunate enough to have worked on Codemasters' abysmal first person…
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However, the developer has remained successful on the racing game scene, with its DiRT and Formula 1 series staying popular with genre fans. At a press event, the studio announced that going forward, they will publish all of their racing games under the label Codemasters Racing, and cease work on action games, shooters, or any other genre.

Communications director Rich Eddy described racing as the "absolute razor focus" for the studio, and confirmed to Gamasutra that, "The focus is an exclusive one, there are no other genre properties in development at this time; racing is everything."

In addition to narrowing their scope, Codemasters intends to rally the racing game fan community with a social hub called RaceNet, designed to link players of all Codemasters racing games with each other across all platforms. Registration for RaceNet is scheduled to open May 1, and the service is planned to launch with DiRT Showdown on May 25.