Getting Started in Business and Going Beyond Connectivity.

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Presentation on theme: "Getting Started in Business and Going Beyond Connectivity."— Presentation transcript:

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Getting Started in Business and Going Beyond Connectivity

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Etisalat Business 1 Strategic Context UAE Market GDP SMEs are the engine of economic growth in the UAE and also contribute significantly in the overall UAE’s economic pie Year 2013 th estimated figures are shown Year 2014 th estimated figures based on 5% market growth

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Etisalat Business 2 Strategic Context SMEs are the growth engine of UAE’s economy  SMEs are the engine of economic growth in the UAE – 70% of total GDP

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Etisalat Business 3 Technology Trends SMEs can take advantage on growing business and innovate Mobile payments and cloud services are just some of the tech trends SME should be embracing and developing in 2014 – Information Age “A great digital experience is no longer a nice-to- have; it’s a make-or-break point for your business as we more fully enter the digital age.” Forrester, SMEs will have to go digital if they are to remain.. CISCO

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Etisalat Business 4 The way we communicate and conduct Business goings through sweeping change

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Etisalat Business 5 Internet and Computing Devices Penetration is the Highest Among Car Rental and Manufacturing Companies while is low amongst Retailers, restaurants and Groceries Top Purchase Drivers are price, speed and quality of the Internet Link Major attitudinal barriers: (Importance of the Broadband, fixed voice and computing devices to the business specially under the availability of mobile) Fixed Voice Service Penetration is very high across all Verticals while Fixed broadband is relatively low. The Low Penetration of Internet because of low presence of computing devices There is Room for increasing internet penetration among Pharmacies/clinics, restaurants and Groceries. Key Activities include s, Browsing and making online transactions. * Based on a Research took place by MCI team for “Broadband potential among SOHOs APR 2014” Customer & Vertical Insights

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Etisalat Business 6 Pricing transparency and predictability Simplicity (Remove Complexity) a CAPEX to OPEX model Convenience BUSINESS SIMPLIFIED Premium Support Single point of contact SMB Customers Needs

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Etisalat Business 7 Target Segment Characteristics Too Price Sensitive Not that Quality concern Price & Quality Conscious 1-2 Del Lines, low Internet penetration Mostly using mobile devices for voice and data needs No IT Admin Computing Devices internet and computing devices is not very relevant to the business (except) for professional Entrepreneurs Awareness Moderate Price sensitivity Multiple Del Lines with Low bandwidth broadband connectivity Office Admin/Finance looking after IT needs Outsource computing devices management to external Moderate awareness of the importance of the Internet and computing devices to the business. Up to 10 Users Up to 30 Users Reasonable prices with good quality of services Multiple Del lines (or PBX Lines). Broadband connectivity IT Admin is looking for All IT needs Escalation to external suppliers High Awareness on the importance. Up to 50 Users