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Tuesday, December 28, 2010

Natalie Portman had signed a beauty endorsement deal as the new face for Dior, as far back as June 2010. The talented and beautiful young actress who announced just two days ago, on Monday 27th, that she's been engaged and is happily pregnant, has starred in such box-office hits as Star Warsas well as critically aclaimed films such asCloserand Black Swan. Good coup, Dior, as Natalie is so famous as to even have an MP3 download on Amazon titled "Natalie Portman Poops" (I kid you not! )Christian Dior chief Claude Martinez called Natalie “charismatic and elegant.” The actress, on the other hand, who hasn't worked in the beauty business before, says: “I’m pretty casual in my beauty routine in my real life. Some might say sloppy.” She also regards beauty, for which she's often justifiably praised, as an obstacle or annoyance: “Beauty can be a hindrance, especially if that’s the only thing that matters to other people. I’m also aware that being considered attractive can be a huge factor in getting work in my profession. Beauty can be boring if you’re with a guy who is focused on his looks or your looks all the time. I know a lot of male actors who are totally obsessed with creating a certain look.” [source of quotes]

Her presence in the Dior portfolio will involve her fronting the new perfume campaign, substituting model Maryna Linchuk, for Miss Dior Chérie. The new commercial will again be directed by Sofia Coppola (see the on-the-set shot above), after the very successful clip she had shot with Maryna 3 years ago. It coincides beautifully with the reopening celebration of Dior’s 57th Street boutique in N.Y.C., where Portman appeared to celebrate alongside Dior’s head designer John Galliano.The print campaign was shot by Tim Walker while Sofia Coppola directs the TV ads. The advertisements will see the sultry star, who's 29, with a hunky young model, appearing in glossies and on screens in March 2011. “I felt like a big old cougar. He’s, like, 20. The commercial is subliminal advertising for my film,” Portman quipped, as it features a shot of a white swan. If one feels that way at 29, though, just imagine...

8 comments:

It's all relative apparently!!! Or "cougar" has taken a new meaning all of a sudden. :DNow, let's just bring our heads together and think which Dior fragrance is more "cougar-ish" and devise faces for it!

if only the perfect human nose was attached to the perfect human brain.... :-)The next such spammy comment will be relentlessly deleted, I'm afraid. It's just I'm in a good mood since it's so early in the year and all.

a most happy new year to you too!! (and I haven't forgotten about your video!)

The flip flops was among the first things that drew my eye (that and the pose of the woman in the grey skirt, is this Sofia?). I think they're shooting from waist up for that shot and they're taking multiple shots to get it juuuuust right. Hence comfy shoes for Natalie (would kill to see everyone's feet on this) That's my theory and I'm sticking with it. :-)

Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.

Vosnaki has been Fragrance Expert on About.com and the Perfume History Curator of the Be Open Foundation exhibitionThe Garden of Wonders, A Journey in Scents in Milan. Her writing has been twice shortlisted in the FIFI Editorial Excellence Awards and is extensively quoted by authors. She is an evaluating expert on Osmoz.com.

Perfume Shrine is an award winning blog of 1000s of fragrance reviews (modern, niche, classic, vintage), articles on perfume history and aroma materials, comparisons of scents, interviews with perfumers & the fragrance industry, perfume shopping as well as scented travel memoirs, fine cuisine, tips on building a fragrance wardrobe and musings about the pleasures of the senses.