Cloud storage is a rough business, with new competitors coming out of the woodwork on nearly a weekly basis with the lure of even more free space -- which is why SugarSync has decided to pivot in the opposite direction.

In what has to be one of the worst-kept secrets in Google history, the search giant finally opened the garage doors and let Google Drive go for a spin onto computers and Android devices, with an iOS client yet to come.

In the last week alone, LogMeIn has unleashed Cubby and Microsoft finally brought SkyDrive to OS X Lion -- and we’ve still got a launch for Google Drive coming this week, if a mountain of evidence is to be believed.