Mobile internet access represents the fuel of the digital economies, the price of gigabytes is analogue to the price of energy (€/kWh) for traditional industries. Proliferation of all you can eat voice & SMS tariffs exposes non-competitive mobile internet pricing practices.

The Canadian wireless market is ruled by provincial mobile network duopolies and monopolies. While in some provinces regional operators increasingly challenge the incumbents, at the national level, Canada is a de-facto network duopoly.

In June 2018 Elisa became the first operator in the world to launch commercial service over its 5G (3.5 GHz) network in Tampere Finland and Tallinn Estonia. Elisa invited Rewheel to try its 5G network.