Syracuse, N.Y. -- For the right price, the War Memorial will be changing its name this season.

Onondaga County Deputy Executive Bill Fisher said on Wednesday that officials would like to slap a corporate name on the building as soon as the upcoming season.

The new moniker would take the form of "(Fill in the blank) Arena at the War Memorial.'' That's similar to the approach taken by the Rochester Amerks, who play in Blue Cross Arena at the War Memorial.

Fisher wouldn't specify what he thinks the War Memorial naming rights might bring. He said NBT Bank pays $150,000 a year to put its name on the Syracuse Chiefs' baseball stadium.

Fisher said income brought in via a rights deal would be put back into the facility.

"It allows us to do more of our wish list (of improvements) than we could without that,'' Fisher said.

He said the idea has been on the county's radar for several years but more pressing War Memorial projects -- such as installing new dasher boards and extending the ice surface -- took precedence.

"We've tried to be strategic about spending money on what has to be done, and then getting to the wants in a strategic manner without breaking the bank,'' Fisher said.

Fisher said he's keeping veterans groups in the loop on the plans. He said it's unlikely a sponsor would want to put its name on the rustic building if the move faced opposition from veterans.

"The veterans have just said to us so far, 'Thank you for letting us know that this is a possibility. We would like further discussion with ourselves and with you,''' Fisher said. "They were very happy that we consulted them before anything went forward. And we will continue to consult with them before any final decisions are made. There's a little bit of a dance to make sure that we're doing it the right way.''