There are no more Microsoft Convergence events held in Europe, but luckily the eXtreme CRM organization has stepped in to arrange a bi-annual conference where all the Dynamics CRM professionals can meet up and share information & thoughts on what’s happening around the product and the surrounding ecosystem. Last year in Berlin was the first time I attended the eXtreme CRM conference and this year it was time to head down south to Rome for eXtreme CRM 2013. Here’s my travel report from the event, focusing on the product roadmap details that were revealed and the direction that Microsoft Dynamics CRM seems to be heading towards, based on my interpretation.

It’s been a bit rough

The opening keynote by Bob Stutz, corporate vice president of Microsoft Dynamics CRM, was a somewhat unusual appearance compared to the traditional Microsoft way of highlighting their past achievements and future opportunities. From the European viewpoint, the typical US style keynotes often go over the top in building up hype for the success of the products, but Bob came onto the stage with a different kind of a message. Basically he apologized for all the problems that have surrounded Dynamics CRM recently: the delay of cross-browser support, CRM Online performance/reliability issues and the sad saga of recent Update Rollups being pulled.

I think most of the MS partners in the room had shared the pain from these issues, especially when having to explain them on a day-to-day basis while working with customers. In the software business it’s of course nothing unheard of that such problems may occur, but there’s been an elevated sense of frustration recently with the lack of information given to partners on what’s going on at Microsoft. Communication is the most effective cure in recovering from such events and I bet that it would have been far easier for all parties if there had been more transparent exchange of information on each of these issues earlier on, but it’s good to see the top management acknowledge this now and hopefully do what is necessary to straighten these things out.

One thing that Bob Stutz promised to change was to return the Update Rollups back to pure hotfix packages instead of vehicles for new feature delivery that they’ve turned into after Microsoft adopted the agile release policy for Dynamics CRM shortly after the 2011 version came out. What this means in practice is that MS will need to come up with a new delivery vehicle for introducing the new features into on-premise CRM environments at least once a year. While this can potentially improve the stability of those environments, the gap between CRM Online and on-premise feature release schedule can also grow even larger as a result of this, which could introduce it’s own challenges through an increased platform fragmentation.

The mobility story

This time last year Microsoft made a big announcement of their upcoming “CRM Anywhere” prodcut offering. Following the aforementioned turn of events, the cross-browser support got eventually delayed up until Polaris / Update Rollup 12 while the mobile strategy was gradually revised, scrapping their planned partnership with CWR Mobility and opting to develop in-house mobile apps instead. Individual pieces of news around the mobility offering have become available during the past fall and now at eXtreme CRM 2013 Rome the following mobility roadmap slide was presented:

From this slide and the accompanying presentation I was able to pick out the following pieces of data:

The iPad Safari web client that was postponed from the actual Polaris rollout is arriving this month for CRM Online customers, on-premise support will be in Orion

Tablet devices will receive a dedicated app, not only the Windows 8 Sales Workspace but also a similar iPad native app appears to be scheduled for Orion, with further Service and Marketing apps in the horizon

iPhone and Android support will be limited to the Mobile Express client even after Orion, all the way until Leo

No details on whether Windows Phone will receive any new features in addition to the WP7 Activity Feeds app that was released a bit over year ago

Customization options as well as offline data support will be rolled out gradually to these clients

One thing that Bob was emphasizing during the keynote was Microsoft’s decision not to charge additional licenses for access to these mobile and tablet applications. Choosing to take the longer route of build vs. buy in the mobile CRM gives MS a wider range of options to adjust their commercial offering to market needs, but the prolonged period of uncertainty means that many customers will also be postponing their investment decisions on mobile CRM deployment until they have facts available on what level of functionality is going to be baked into the core platform. At the same time ISV’s like Resco and more recently also CWR Mobility are working hard to be able to offer a HTML5 platform for developing customized mobile and tablet apps for Dynamics CRM for those customers who need to equip their mobile workforce with CRM solutions already today.

From Polaris to Orion via Gemini

The new “Flow” UI of Dynamics CRM has been rolled out to existing CRM Online customers. This has caused both a lot of excitement as well as anxiety, since the new design and integrations (Bing Maps, Yammer etc.) are very tempting to be demonstrated as the next generation user experience, but the feature set of Polaris takes away many of the standard customization options that rely on form event scripting. I’ve covered the Polaris new features & gotchas in a previous post, in case you haven’t had a chance to dig deeper into the updated CRM Online version yet. Just to repeat once more what I’ve been trying to emphasize ever since latest Statement of Direction document was released: on-premise customers won’t get the new UI with Update Rollup 12, it arrives in the Orion release.

With that in mind, let’s get the big news out of the way before digging any deeper: Orion is not an Update Rollup or even Service Update type of a release, it is the next major version of Dynamics CRM. In his closing keynote Bill Patterson pretty much confirmed that it would be called “Microsoft Dynamics CRM 2013” (or 2014) for the on-premise customers. Not a whole lot of other details were shared, apart from the fact that the target release date is in Q3 2013. Although Bob Stutz was hesitant on giving any dates in his speech, July was mentioned more than once, but whether that refers to general availability or CRM Online is anybody’s guess as of now.

Before that, we’ll have time for another star in the spring sky: Gemini. Yes, it looks like there will be even more frequent releases for CRM Online than previously communicated. Gemini arrives in Q2 2013 and will focus on bringing the Marketing Pilot features acquired last October available to Dynamics CRM users. The feature set was shown in a very brief run through of slides, since the network issues that plagued the whole eXtreme CRM 2013 Rome event held at Marriott Park Hotel forced Bill to skip the live demo and resort to screenshots instead. Not much can be said about what to expect from Marketing Pilot at this stage, but here are some facts I picked up: [Read more…]

After the announcement in July 2012 regarding the delayed delivery schedule of the CRM Anywhere functionality, Microsoft has been promising that their updated product roadmap would be announced “soon”. Well, it took until November eventually, but we now have two new documents available from them: the Statement of Direction and Microsoft Dynamics CRM December 2012 Service Update Release Preview Guide. In this post I’ll share a few thoughts and questions that these documents have raised in my mind.

Polaris (Microsoft Dynamics CRM December 2012 Service Update)

Much of the contents of Polaris was revealed in eXtreme CRM 2012 Las Vegas and tweeted out into the online communities. One major piece of news from there is only casually mentioned in the beginning of the Release Preview Guide document, so let’s emphasize it here once more:

This document is organized to highlight specific investments included in the December 2012 Service Update for Microsoft Dynamics CRM Online. This release begins in mid-December 2012 and will continue through January 2013.

Yes, on-premise and hosted customers will still need to wait another 6 months while the new functionality is previewed in the cloud. The Orion release, currently scheduled for around mid-2013, will include these new treats into the CRM server bits you can download and deploy on your own or outsourced hardware. In the meantime, there will be a gap during which some UI customizations and development can be done only in CRM Online, so remember to take this into consideration when planning you solution deployment strategies.

The new Flow UI, also known as the “Process-Driven UI” or “Refresh UI”, has been shown from the user’s point of view already earlier, but in the Release Preview Guide we get a first glimpse into the configuration options of how you can actually adjust it to match your real business processes. The Process Control Customization Tool appears to consist of a basic set of stages and steps, with no direct connection to the familiar workflow or dialog processes. Of course if you trigger a workflow process from a field value change you could include much more business logic into the stages and steps. The document mentions that there will be “several pre-defined steps such as locate existing contact and account”, so we’ll need to wait and see if the process steps will actually provide a new extension point that allows developers to create custom steps.

Ever since the Yammer deal in June, we’ve all been wondering (well, perhaps it’s just me who’s obsessed with these things) how this social business tool would be integrated into Dynamics CRM and specifically what it will do to the Activity Feeds functionality introduced in Q4 2011 Service Update. Looking at the Polaris UI preview, we still don’t have too many details about this, but at least there’s a screenshot for us to stare at. Back in July when the Flow UI was first shown, the Activity Feeds were presented on the opportunity form alongside activities and notes/attachments, but now it’s been replaced by a Yammer feed. However, the distinction between auto posts and user posts in the menu suggests that there’s a bit of the CRM Activity Feeds functionality in play here, since Yammer doesn’t have such concepts in their own product.

Showing updates regarding CRM records in the Yammer UI was already possible before Microsoft bought Yammer, thanks to the integration they had developed. In the release preview guide we can now read that “Microsoft will enable the ability to post messages from Microsoft Dynamics CRM to Yammer and vice versa”, which suggest a deeper level of integration, most likely leveraging Yammer’s Enterprise Graph. I guess it’s safe to say by now that the CRM R8 beta functionality developed for CRM Activity Feeds to filter the feed content has been permanently cancelled and all the efforts are aimed at integrating Yammer into Dynamics CRM. However, Microsoft will probably not completely rip out the existing feeds from on premises Dynamics CRM deployments nor implement a non-cloud Yammer, so the transition may take a while. Another thing worth noting is that the current free version of Yammer does not support any integration to applications like CRM, so the Enterprise Plan for Yammer may be required in order to leverage the new functionality in Dynamics CRM unless Microsoft changes the pricing policy.

Bing Maps integration will be available for the Flow UI, where “addresses for contacts and accounts will be displayed in an embedded contextual map provided by the Microsoft decision engine Bing”. There were some good comments to my previous Future Stars blog post about the licensing of Bing Maps, so you might want to check them out if visualizing your customer addresses on an integrated map is of interest to you. Just like with Yammer, currently the Bing Maps API requires a separate license when used in internal applications and there’s no mention of any changes to this model in the release preview guide, so it’s best to assume that these new Polaris features will not be free to users with a Dynamics CRM Online license alone.

Cross-browser support arrives with Polaris, but it’s a bit of a “yes and no” regarding support on iPad Safari browser. Yes, users will be able to access something else than Mobile Express on their iPad, but it’s not the same browser client as you’d have on a PC or Mac. A special version of the web client has been created for the iPad only, utilizing the new Flow UI forms. However, as the Flow UI is only available in a limited number of entities so far, only the “sales experience” is enabled in the iPad CRM client version. Judging by the menu below you can only access accounts, contacts, leads and opportunities. Any other entities (presumably even quotes, orders or products) will require you to click the “Launch Mobile Express” link, which will take you back to the CRM experience designed for pre-iPhone era smartphones. The Polaris version of iPad client seems therefore like an intermediate solution while we await for the full tablet UX to arrive.

So, where’s the Dynamics CRM Mobile part of the CRM Anywhere release? Hmm, not mentioned in this document, so let’s check out the long term roadmap next.

Statement of Direction, November 2012

This document discusses the Dynamics CRM product vision for the next 36 months and is therefore much less specific on the upcoming functionality than the Polaris release documentation. It starts with a list of upcoming applications to be added into Dynamics CRM in future releases. Putting the terminology into context, an example of a new application for CRM 2011 was goal management, so these would likely include a bunch of new default entities, business logic, UI enhancements and potential new integration points.

On the SFA front we’ve got Quote, Order, and Pricing Management, which is a very important area for Dynamics CRM to step up it’s game. Anyone who’s ever demoed the existing UI for creating quotes knows that the popup jungle is something you want to avoid showing to potential customers, so a more flat user experience for working with product lines . In the Service section the term Knowledge Management brings a breath of canned air from the past decade, especially when we later on hear that “SharePoint will power next-generation content and knowledge experiences to strengthen supporting business processes”. All joking aside, it’s pretty obvious that the KB functionality in Dynamics CRM is in need of a makeover, so bringing SharePoint into the picture is the obvious route for Microsoft to improve its CRM offering for service users.

The direction of marketing functionality development in Dynamics CRM will be shaped by Microsoft’s latest acquisition, Marketing Pilot. Although no one seems to have heard about the company before the MS press release, that doesn’t mean it wouldn’t be a good choice for the foundation which the v2.0 of Dynamics CRM marketing module would be built on. Whereas Skype and Yammer were big existing brands with their own technology stack, MarketingPilot is a small company that has developed their product on top of Microsoft’s platform and should therefore be much more easily assimilated into the Dynamics CRM product. Not a big splash like Salesforce.com’s acquisitions of Buddy Media or Radian6, not even close, but Microsoft have said marketing automation is one of their key investment areas for CRM, so let’s wait and see how that story develops.

While not exactly a bullet point in the Statement of Direction document, it’s pretty clear that Surface will be the central vehicle for launching the re-imagined Dynamics CRM experience and Microsoft have come up with a nice promotional video to build up the hype while we wait for the Windows 8 app to arrive. Folding the “Metro CRM app”, Yammer, Skype and Surface all into one sure does result in a compelling image of what the next generation of customer relationship management applications could be like.

What about devices other than the Surface? More precisely: what about mobile as in smartphone apps? Unfortunately there’s not much to say about them, except that there’s another delay for supporting iPhone and Android devices. Even the upcoming Windows Phone 8 customers won’t initially be able to use their mobile device for more than reading CRM records and posting Activity Feeds posts with the existing Microsoft Dynamics CRM Mobile client.

The February 2012 announcement of Microsoft partnering with CWR Mobility pretty much put everyone in a waiting mode, as the official mobile client for Dynamics CRM would have obviously been the safest bet for any customer or partner. Well, by now we can clearly see that the deal is off and the CWR client is no more “official” than Resco, TenDigits or any other ISV offering. Instead of buying a solution, Microsoft eventually decided that they need to be the ones who build it. In the long run I believe this is definitely the right strategy for them, as mobile is simply far too important to be an outsourced component of CRM.

We’ve heard from the Dynamics team that they’re betting big on HTML5 to deliver experiences across different devices. Even though Facebook famously backed off from their HTML5 strategy in favor of native apps, I’m somewhat optimistic that the path chosen by Microsoft can work better in the business apps landscape. MS will naturally build native CRM clients for Windows 8 and Windows Phone 8, but the effort required in delivering an enterprise scale mobile solution for a fragmented Android platform probably doesn’t make sense to them. Those are the gaps that ISV’s are there to fill, delivering more advanced offline clients for non-MS mobile platforms.

At the same time as the device specific offering is being rearranged, we’ve heard from a source claiming to have official confirmation from Microsoft that the Dynamics CRM CAL price will soon be increasing by 15 percent, in preparation of the upcoming support for more devices per user. Since there will not be any additional 30 USD monthly fee per mobile user, the user CAL can be leveraged on more devices and therefore it delivers more value to customers, which in turn means Microsoft sees it can justify a price increase. Although no one ever rejoices when the cost of a service goes up, I’m actually in favor of a pricing strategy where the mobile and tablet clients will be as easy as possible for any Dynamics CRM users to access, rather than the customer organizations having to go through the internal negotiations of who really needs a premium license for mobile CRM usage. There’s always the device CAL for those who need to just enable CRM access on a single PC per user, after all.

Conclusions

Polaris is certainly an important update for Dynamics CRM and in many ways it feels like the starting point for “the next chapter” of the product. With all the UI and client changes lined up for Orion in mid-2013, in my mind it raises the question that will this already be a fully new product á la Microsoft Dynamics CRM 2013? Any which way, I think Microsoft is right now delivering a compelling vision with their whole product portfolio and announcements this year, and this reflects positively on the Dynamics applications as well.

The Safari browser is not going to work on the iPad. Instead, there will be a “specific mobile companion application” that won’t be available until post Fall 2012 Release. This (device-) specific mobile companion application will be based on html5 and work with any of Windows 8, iPad, or other tablet-type devices (e.g., Android).

So, not only will we be getting a new Refresh UI for the browser experience as well as the inevitable Metro CRM app, there’s also a third in-house CRM client in the works for mobile and tablet devices. Although the deal with making CWR Mobility’s CRM client available with Microsoft’s branding appears to be still in the works, this gives a whole new perspective on speculation for the reason why the mobile clients were delayed together with the cross-browser support. Why put the whole CRM Anywhere concept on hold just because the IE-specific scripts would have caused issues to PC and Mac users on an alternative browser? Well, seems like there’s more to the whole “companion” client story than slide below from WPC 2012 would have lead us to believe.

I’ve never been fully convinced that it’s a good idea to use a similar CRM client app both on the small smartphone screen and the 10″ screen of a typical tablet device (read: iPad). The use cases for these devices tend to vary quite a lot, at least in my personal experience. The upcoming Metro UI of Windows 8 seems to fit very well with the tablet scenarios that aim to replace traditional laptops as the devices which you take with you to the meeting rooms and other temporary workspaces. However, there are currently zero tablets out there running Windows RT (at least in the hands of end users) and a growing number of iOS and Android devices. Since Metro will make many Microsoft apps exclusive to Microsoft platforms again, how do you capture the audience that needs a mobile CRM solution but doesn’t want to replace all their hardware the very moment Win8 becomes generally available?

It appears now that this is a market Microsoft intends to go after, by building a HTML5 based client specifically designed for the smaller screens. Based on the above quote, we’ll see an app that is platform specific, but will they take the same route as Facebook did with their iPad app and just embed a browser view into the UI chrome of iOS and Android operating systems? Or will there be more native features used in each platform, which would be the opposite approach to the responsive design paradigm that’s become trendy with public websites nowadays? And what will remain as the domain of the existing iPad app that was promoted so much back in Convergence 2012?

Another question that arises from statement of “CRM on Safari browser will not work on iPad” is whether this means Dynamics CRM is not officially supported on that browser/device combo or if Microsoft will actually actively block the usage of the browser client on a tablet device? Earlier this spring the message was that the browser support matrix published would indicate which platforms would fall under Microsoft’s customer support plans, but other devices like Android might still work OK. Although the Dynamics CRM browser user interface that has been designed to be used with a mouse would surely not be optimal on a multi-touch tablet, the initial reports from running the UR9 / R8 beta on the iPad Safari browser were saying the experience wasn’t actually that bad at all.

Bummer. Many developers and ISV’s were really waiting for the possibility to start utilizing custom code in workflow processes, but now with CRM Online still not supporting them and 2/3 of new Dynamics CRM customers choosing the Microsoft hosted cloud platform, there’s not much opportunities to release commercial solutions with custom workflow activities until later this year.

Why the Activity Feeds update is not released either is difficult to understand. While testing the R8 beta the new filter features seemed like a very welcome addition that would surely make it easier to deploy Activity Feeds into the day-to-day operations of CRM users without worrying about how to get the users to follow relevant records. The only sensible explanation for this delay could be that Microsoft has decided to pull back some of their own feed functionality and try to merge them with the Yammer platform’s capabilities. Given the relatively short time frame until Q4, I’m not sure how much integration could actually be developed between Yammer’s feeds and the MS stack of business applications, but let’s see how this thing develops.

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