The 19th PAMRO meeting and All Africa Media Research Conference will take place from 26 – 28 August 2018 in Lagos, Nigeria at the Radisson Blu Hotel. The theme for the conference is, ‘A Billion Africans, the Billion Dollar Media Question, Media data and analytics for change’ – a 360° view of media research and measurement to drive relevance, creativity and innovation in advertising and media planning, now and in the future. In line with this, all the disciplines in the marketing and media sector are invited to participate: creative, digital, research, media planning, media sales, public relations and content producers.

Limited spaces available for the 19th PAMRO All Africa Media Research Conference so it is imperative to book early to avoid disappointment. Registration capped at 250

Day visitors: R5000 – includes tea, coffee and lunch for the duration of the conference. Dinners not included.

Rooms are limited to 100 and the total delegate numbers are to just over 200, so book now to avoid disappointment. Early bird discounts apply.

About the venue

The Radisson Blu Hotel Ikeja is situated at 38-40 Isaac John Street, Ikeja GRA, Lagos. It is centrally located and just 5km from the Murtala Muhammed International Airport, Ikeja Lagos. The hotel boasts 155 guestrooms, including 17 contemporary loft suites, with first-class amenities to ensure a comfortable and productive stay for work or play. It satisfies cravings at the specialty Cut Steakhouse, or at the all-day dining restaurant, Iyeru Okin. Unwind under the sun at its outdoor pool and enjoy stunning city views, or get a work-out at its 24-hour fitness centre.

Please note that deadline for Accommodation Booking with the Negotiated Discounted Rate is July 26th 2018. Should delegates decide to make a booking after July 26th 2018, the Hotel’s Best Available Rate (BAR) would be offered.

AIRPORT TRANSFERs:
Airport Transfers of ALL PAMRO foreign delates are being handled by 2018 PAMRO Conference LOC in Lagos.
Please contact the following persons for this:

PAMRO’s objective is to create a forum for industry organisations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures. It also aims to ensure the highest quality and to harmonise research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a research database for the growing number of global media owners, marketers and agencies.

PAMRO includes the Indian Ocean Islands in all its activities and underwrites the rules of market research bodies such as those of the World Organization for Research Professionals (ESOMAR).

NOTE: PAMRO reserves the right to make changes to the programme as dictated by the availability of speakers or due to any other circumstances.