Since nearly 1/3 of all Facebook users are mobile-only, and the vast majority are using mobile at least some of the time, you need to be focusing your (limited) time on tactics that will be effective with mobile users.

But, what does this have to do with embedding a website into your Facebook Page? Stay with me, I’m getting to that.

Why You Shouldn’t Embed a Website Into Your Facebook Page

Technically, you still can embed a website into a “tab” on your Facebook Page, but I’m not even going to tell you how.

Not because I want to be stingy with information; there’s just much better ways to get what you’re after.

Because if you think about it, what’s the reason you want to embed your website into your Facebook Page in the first place?

To get traffic to your website, right? With the ultimate goal of getting more leads & sales (right again?).

Here’s the thing: Nobody can see Facebook tabs on mobile.

For example, if you look at the Moz Facebook Page from your desktop, you’ll notice several “tabs” at the top, including “Take a Free Trial”, “We’re Hiring”, and “Videos”. But if you view their Facebook Page from your mobile device, none of that is there.

What is there? Just the essentials: Cover photo & profile image, about section, photos and timeline. That’s it.