Look: If you’re publishing a longer lead magnet, like an eBook or whitepaper, for instance, or want to prequalify your leads, then you need a landing page. A banner under the post won’t allow you to include all the necessary information, and squeeze a full lead capture form at the same time. Well, at least […]

As part of our #OpenBlog series we asked SEO expert Barry Adams to grade our blog for search engine visibility. We wanted to make his findings public so that other bloggers could learn from our mistakes. This is his report.