Simply put, the internet has destroyed our privacy. Not only is it risky, but it has also evolved in such a way where everything we do, say, and record is attached to us like a digital tattoo. Our emails, texts, pictures, purchases, browsing histories and searches are literally stored forever. Marketers and data miners constantly profile you so they can sell your information and preferences to big brands who will perpetually serve you targeted ads.

This practice may be OK with some people, but according to the latest Pew Research, most Americans find it incredibly intrusive, and an invasion into their personal lives. Remember when Target knew a teenage girl was pregnant before her parents did? The girl’s parents found out after Target sent the daughter a coupon book of maternity items after a customer tracking algorithm correctly predicted the pregnancy based on her recent purchases.