As a continuation of its constant efforts to further enhance customer experience and Quality of Service (QoS), du has signed an agreement with Nokia to deploy IP Multimedia Subsystem (IMS) on its network, later this year. As a result of the deployment, du’s customers will experience enhanced services such as HD Voice, HD Video, file sharing and instant messaging.

IMS will also allow for Fixed Mobile Convergence, which combines Mobile and Fixed services, so that customers can seamlessly access the same service.

IMS is a new network architecture that enables new telecom services and richer communications applications, based on Internet Protocol (IP) and Session Initiation Protocol (SIP). The technology paves an evolutionary path towards an all-IP core, and is the core controller of choice for long term evolution (LTE) networks, offering VoLTE and multimedia services.

Saleem Al Balooshi, Executive Vice President of Network Development and Operation, du, said, “Providing the highest level of customer experience is our priority, as we constantly seek to improve upon our existing quality of services that would lead to a superior customer experience. By working with Nokia to deploy IMS, we are increasing the sustainability of our network while also enhancing our connectivity capabilities, to better support the UAE leadership’s Smart City and Smart Government initiatives.”

The addition of IMS will ensure scalability and flexibility for du’s voice and multimedia services through an IP-based platform, for multiscreen delivery capability across device types, and fixed and mobile access.

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