From me to we.

01Feb10

I’m a huge fan of simple but clever ads that you take one look at and think “Damn, why didn’t I think of that?”. This one for the Utah Commission on Marriage is one of those ads. It’s just a really great concept that’s engaging without trying too hard and it gets its message across clearly and quickly. The art direction is also quite nice – the AD could have copped out and just done a simple type execution, but they gave it a little something extra.