Written by experts in the field, Online Research Essentials
provides step-b-step guidance to the student or new practitioner in
how to create, test, and deploy online survey research. The book
includes everything needed for planning and developing a survey,
putting it online, and formatting data for further analysis.

Russell and Purcell provide support for using the popular
Microsoft Expression Web and Adobe Dreamweaver web page authoring
tools and for using the Access database that is used to collect and
store survey results. Online Research Essentials is a comprehensive
resource that discusses the practical aspects of survey development
and applied research and offers information on a wide range of
research-related topics that include:

Brenda Russell, PhD, is an associate professor in the applied
psychology program at Pennsylvania State University, Berks in
Reading, Pennsylvania. Her recent research involves using the
Internet to design, administer, and collect survey and experimental
research data.

John Purcell, MBA, MS, is recently retired from Castleton State
College in Castleton, Vermont, where he was department chair and
professor and coordinator of the e-commerce concentration in the
Department of Business Administration.

Instructors

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