Sunshine Coast Council CEO Michael Whittaker said the national coverage was priceless with some four million Australians watching at least five minutes of Today each week.

"We pulled out the bangs and whistles and even the brass band to welcome the crew last time and huge crowds turned up at Moffat Beach to show Australia we are proud to live on the Sunshine Coast," Mr Whittaker said.

"That broadcast was a ratings winner, attracting more than 280,000 viewers, making it the most popular of the We Love Australia series.

"Enticing Today to return to the Sunshine Coast for their We Love Australia series is a real coup and the short and long-term benefits this coverage will provide cannot be underestimated.

"It's a great chance to promote a range of our business and tourism opportunities and to highlight this year's Welcome to the Sunshine Coast campaign where we will roll out the welcome mat to 150,000 guests competing and participating in more than 60 sporting and lifestyle events.

"Today viewers will be given a close-up of our beautiful hinterland and beaches and a taste of our spectacular food culture including our Mooloolaba prawns."

Visit Sunshine Coast CEO Simon Ambrose said the Today team said it was the enthusiasm shown by locals and business that made the Moffat Beach broadcast such a success.

"To be invited to host a second 'We Love Australia' broadcast so soon after the first reflects how much Lisa, Karl and Dickie enjoyed their experience, and we will be going all-out to make the Mooloolaba outside broadcast even more memorable," he said.

Combined Chambers Alliance Sunshine Coast President Michael Shadforth said this national coverage was not achieved easily and businesses had to grasp the opportunity and undertake clever marketing with and around The Today Show.

Channel 9 today Show at Moffat Beach, Caloundra. From Maleny Dairies is (from left) Charlie the mascot, with Kiara Stegman, 16 year old Micaela Hesse and 11 year old Tamika Hopper. Greg Miller

"Those who were really smart during The Today Show's last outside broadcast benefited greatly from the publicity," Mr Shadforth said.

"They understood this was an investment in their future and demonstrated the belief they have in that future.

"We need to look where we can offer our visitors quality service. We need to shine and it's time to get out there and show people we are not only open for business, we are hungry for business.

"This is great for the region because it puts us on the national map and we need to show we are proud to live and work here on the Sunshine Coast.

"So I'm encouraging business owners to make sure they are at Mooloolaba on March 10 and that they support our Sunshine Coast."

You can join the live outdoor broadcast at Mooloolaba near Loo with a View from 4.30am.

Fans who attend the outside broadcast will also have the chance to be part of Dickie's Double Dip Cash Giveaway.