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October 6, 2017

H-E-B Extends Sponsorship of the Battle of the Piney Woods

FOR PLANNING PURPOSES

Friday, October 6, 2017

HOUSTON – H-E-B is extending its relationship with Lone Star Sports and Entertainment as presenting sponsor of The Battle of the Piney Woods through the 2018 event, game officials announced today ahead of the rivalry’s 92nd edition on Saturday, Oct. 7. The Battle of the Piney Woods presented by H-E-B is the annual football game between Southland Conference rivals Sam Houston State University and Stephen F. Austin State University played at NRG Stadium in Houston.

H-E-B became the game’s sponsor starting in 2015 before its 90th edition. This was also the same year that NRG Stadium became the permanent home for the rivalry after the city of Houston’s sixth time hosting the game.

In 2016, the Sam Houston State Bearkats defeated the Stephen F. Austin Lumberjacks 63-28 before a crowd of 27,411 fans at NRG Stadium, the largest in the history of the rivalry. The Battle of the Piney Woods dates back to 1923, making it the third-oldest college football rivalry in the state of Texas. Sam Houston holds a 54-35-2 edge in the series following last year’s victory.

H-E-B, with sales of more than $23 billion, operates more than 380 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 110th anniversary in 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 100,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com.