One of the top results should be your online video.

Ross R. Mason: A great pitch reflect in the simplest way that you've really done your homework.

To be relevant online today, you really need to discuss your product, or service, or what you do, in terms of key work, phrases, and important concepts, and then align those things with the talking points that you cover in your videos. You may have referred to your business a certain way for a very long time, and yet a majority of the people today could be searching using a completely different phrase, for exactly the same thing.

So order with online video comes by aligning what you have to say with how people are searching.

So that when they're searching online for a solution that you can provide, one of the top results could be your online video.

'Something you share with clients so they see you're a real person...'

Ross R. Mason: You know, for a long time, marketing was all about branding, and branding is really important. But increasingly today, who you are, and how authentic you are, is becoming even more important than branding. In this era of YouTube and social networks, most businesses are learning that a great deal of authenticity comes from spontaneity, from passion, from truly bring who you are.

Mary: Then you're gonna love doing business with me.

Ross: And that could be something that you share with your clients on a regular basis, so that they have a chance to see that you're a real person, that there are benefits to doing business with someone like you...kind of like these examples:

How do we get our story in the media?

Ross R. Mason

In marketing, the point used to be...

How do we get our story in the media?

With the internet, business is the new media. The content that you create is the new media. And so when we're talking about content marketing, we're really focusing on what aspect of what you do makes for a unique story.

Client: Now, I'm a fourth generation owner of this great company.

Client: The capabilities are endless.

Client: … in just seconds.

Ross R. Mason

Business is the new media, and VIDEO is a great way to get your story across the prospects and the customers.

Our closing ratio went up 400% simply by sending a video...

That’s on all our minds how we have impact and influence on people. In our business, our closing ratio (sales ratio formula) is 8 to 1, so I need eight holds before I get one speaking engagement.

Instant Impact & Lasting Influence

Sales Closing Ratio with VIDEO

The thing that changed our closing ratio from 8 to 1 to 2 to 1 was when we started to send instant impact and lasting influence videos to our prospects. I just sent a 70 second video very short, very tight and didn’t sell anything, just gave them value. Just said, “These are the kinds of things that would be great at your event. I’m Vince Poscente. Happy planning.”

Our closing ratio went up 400% simply by sending a video, very quick video, and it was on an iPhone. It was just on an iPhone… set it up on a little tripod on the desk and that was it. But, if you can have impact and influence through video, you know you that you can increase your sales and have more impact and influence professionally and even personally as well.

Video production can elevate the stature of your business in the Dallas market -- if it's done well.

When it comes to marketing online, your website alone is not enough. In order to reach your audience, you need to present your company to prospective clients in a meaningful way.Video production can elevate the stature of your business in the Dallas market and help you get your foot in the door -- if it's done well.

Motion Media Solutions is a video production agency in Dallas that delivers high-quality, clear and effective business solutions that involve more than just video production that you have to turn around and figure out how to edit yourself. We listen, conduct research, coach, write, design motion graphics & animation, shoot, edit and provide online distribution services topresent your business.From quick,effective online advertising videos to extensively planned corporate communications, Motion Media Solutions is a trusted video production partner to many high-profile organizations.

Video proFile™ is the quickest way to present your business, products and professional services online. Used by corporations and business professionals, a Video proFile promotes services, products, locations, sales professionals and franchisees.

The Motion Media Solutions Video proFile Page is a unique search engine optimization (SEO) strategy, designed to most effectively help you present yourself. Our uniquezoomIn Process (ZIP) identifies your key messages and guides you through the creation of your video.

The process entails the following:

You complete a questionnaire to help identify your objectives and talking points.

We meet for the Video proFile or corporate session.

A coach works with you to guide you through the production, so you can speak conversationally.

We post a preview online for your approval.

We provide the final version to you to post to your website.

We launch your Video proFile Page, which has sharing and syndication abilities.

For business professionals, the decisions involved to produce high-quality, effective video production are complex. Motion Media Solutions professionals listen to you and learn your business, so they can coach clients through the production and distribution process, offering simple, effective and affordable solutions designed to help you succeed. With smart video SEO distribution, effective messaging helps identify you.

Secrets to Smart Video is a series of videos which share effective insights, techniques and methodologies for using online video to present yourself in business communications, websites, social media, mobile devices.

Video proFile® page is a profile for each video. Using analytic tools, we optimize its title, description and tags to match your video message to relevant search keywords and phrases, and submit them to Google, Bing and Yahoo for indexing.

It's kind of like when you setup your profile on a social network, and you define who you are, and your background, and what you're all about.

The same thing is important with each video, the way it's titled, and how it's described, and what keywords are used, and all the places on the internet where it can be found. These are the important things that the search engines want to index, to best align your online video message with how people are searching.

A powerful communication tool...not just social.

Ross R. Mason: It's common place today because of the popularity of YouTube, for a lot of people to think about online video as a social network activity. It's so much more than that.

If you think about your business from the standpoint of what facts people are interested in in your industry, what important questions do prospects, customers have when they come to do business with you. And when you sit down to advise your client on your authority, and demonstrate the knowledge that you have, these things can be shared through online video in a very powerful way.

Online video is a powerful communication tool, if video is not just social.

We believe online video is NOW as important as having a website! For business professionals, the decisions involved to produce high quality, effective video production are complex. That’s why at Motion Media Solutions, we work hard, every day, to listen and understand your business, and then coach our clients through the production and distribution process, with simple, effective and affordable solutions designed to help you succeed. With smart video SEO distribution, effective messaging helps identify your products or services when prospects are searching -- and today, prospects are increasingly searching for videos about the solutions they need. We look forward to showing you how it can help you PRESENT YOURSELF!

Video proFile page is smart for search + sharing

Smart business video goes in every email to increase views, opens and conversions.

Adding video to email boosts open rates by 20%

Video email increases click-through rates two to three times

Using "video" in email subject lines reduces unsubscribes by 26%

For these reasons, the profile section of the Video proFile page was designed to be like your hosted video business card. Watch the video and see how easy it is to add the video as your email signature, or to any email for marketing purposes!

You really should be in video

Ross R. Mason: You may not have aspired to be in a movie, or ever wanted to be on TV. But the reality is, for many business professionals, you are the main business between your business and the competition.

Speaker 2: My clients know that I go the extra mile for them. I'll go to that for them.

Ross: A lot of our clients would like to be in front of the lights, and the crew, and the equipment, about as much as they would want a root canal. It's not natural presenting to this [inaudible 00:00:36].

Speaker 3: God. I'm off.

Male: Investment in this...

Speaker 4: (laughs)

Ross: One of the most important elements with web videos is that you speak authentically, that you'd be able to share what you really all about.

Speaker 3: … what makes you unique, and what sets you apart from the competition.

Ross: Web video is a tremendous tool to market your business, to describe what you're most passionate about, how you operate, and what your client seem to respond to the most about what you do. You really should be in video.