Krzanich said Intel plans to leave no market segment untapped. “We have the manufacturing technology leadership and architectural tools in place to push further into lower power regimes. We plan to shape and lead in all areas of computing.”

As part of that focus to regain markets from ARM, Intel plans to launch a family of small, low-power consuming chips:

The 14-nanometer chip is codenamed Broadwell and it will be launched for mobile devices and PCs in 2014. Intel will also offer a next-generation Atom chip, based on a code-named Airmont chip architecture, next year. That chip will be five times smaller than today’s Atom chips and have 10 times lower power.

Dean is a veteran chip industry reporter and in his report he does a great job in sorting out the confusing array of code-names Intel uses when talking about its future chips.