Yup! Until a few hours ago, a multi-billion dollar company with 25,000 employees did not have its own website. Hard to believe, but a devoted fan was operating a website on the domain MyDemoulas.com, which is now a Dot Net. Just this morning, Market Basket now officially has its own website.

While I've never been a crisis manager, I would think that the first thing to do would be to take control of the information that you can that is being put out about the company.

If this were an episode of Scandal, I would think there would be a press conference being called in the near future by the CEOs, because right now the workers have taken hold of the story and they have the support of most everyone.

Another huge rally is planned for Friday in Tewksbury. Below is the text of the post.

On Friday, July 25, at 9am we will stage what we hope will be our
biggest and final rally. We will meet at the same place, 10 Main Street,
Tewksbury, to put the finishing touch on our week of protest and
celebrate who and what we are. We are in the midst of what will most
likely be the biggest and most important cause any of us will ever be a
part of. The eyes of the nation are on us as we march forward with
unwavering resolve to get ATD back in charge and put Market Basket back
on track.

Our fight has been joined by tens of thousands.
Associates, vendors, media, politicians and most importantly, our
customers. We call on our customers to join us Friday and make this
rally yours. Your participation in supporting us by boycotting Market
Basket until this is seen through is the single most powerful weapon we
have.

We ask that you continue to shop elsewhere and let your voices be heard both at the rally and in ASDs wallet!

We fervently hope that Friday, when the Board meets at 4pm in the
Prudential Center in Boston, our revolution ends with the proper
resolution. They can put an end to all of this with a simple vote to do
what is right: return Arthur T. Demoulas to his role of President and
CEO. The three "Independent" members, Keith Cowan, Ron Weiner and Eric
Gebaide have their reputations and potentially their financial well
being on the line. They have a fiduciary obligation to do what is best
for this company. They must to do what is best for New England. Then
must to do what is best for the customers.

While there is certainly room for humor, this situation is serious. The livelihoods of thousands are on the line. In this economy especially, it doesn't get much more serious than that.

It's really brave to go out on a limb for something that you believe in when you have everything to lose. Just days ago, I finally saw the John Adams mini-series and thoughts of the American Revolution are fresh in my mind. It really is moving and I highly recommend it if you haven't seen it.

Yesterday, I was doing some errands and drove by Peacefield. It really is amazing to live in Quincy and think about the history. I could feel it in the air.

Seeing what the Market Basket workers are doing all in the name of a shared belief about what is right brings it all home. The Patriots did not know if this American experiment would work. Neither do the Market Basket workers. But they are trying. And that is all that any of us can do.