Why Bridgestone?

Safety is everything

It’s easy to lose sight of the simple truth that tyres are one of the most critical safety features of any vehicle. At Bridgestone, your safety sits at the heart of everything we do.

Every year, Bridgestone invests more than $800 million in the research and development of our tyres. With thousands of hours of testing and refining these tyres using cutting edge technology, we continue to surpass global safety standards.

The proof is in the testing

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Put yourself in safe hands

Did you know there’s the equivalent of only one handprint of tread connecting each of your tyres to the road? That’s just four areas of tread the size of your hand controlling thousands of kilograms of machinery travelling at great speed in all kinds of conditions.

Think about that. The lives of you, your family and friends, everyone you care about are literally riding on just four handprints.

Our commitment

We go to such great lengths because we are committed to your safety. When it comes to protecting you on the road, all of the research and development we undertake is to ensure that you’re in the safest hands possible. Whether it’s high performance technology, durability or all round comfort, there’s a Bridgestone tyre to keep you safe wherever you’re going.

Put yourself in safe hands in the care of the world’s number one tyre brand.