The rival: Kindle Fire

According to Gizmodo, the iPad mini may have similar dimensions to Amazon's Kindle Fire, which suggests Apple might intend to introduce a more direct competitor to the Kindle.

According to Gizmodo, the iPad mini may have similar dimensions to Amazon's Kindle Fire, which suggests Apple might intend to introduce a more direct competitor to the Kindle. (Spencer Platt / Getty Images)

According to Gizmodo, the iPad mini may have similar dimensions to Amazon's Kindle Fire, which suggests Apple might intend to introduce a more direct competitor to the Kindle.