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Oracle Marketing Cloud. In December of 2012, Eloqua published an infographic called the Social Business Shift. While it’s a nice graphic, it doesn’t strictly focus on content marketing; it instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding, or Taleo for talent sourcing.

Stay Constant — Everything takes time, if you stop posting on Social Media you will not get results. Notice how Gary Vaynerchuk suggest for you to focus on your organic reach for an entire year… He doesn’t suggest 2 months, or a week, but a year. It’s very important to stick with social media because when you do your results will reflect your efforts.

Web analytics provides the data about website performance which serve as guidelines for improvement, making this a very important part of internet marketing. The chapter is focused on off-site and on-site web analytics, the reasons why you should use web analytics, as well as methods for measuring web analytics data, such as page tagging, click analytics, using software such as Google Analytics, etc.

This blog contains affiliate links, which means Mod Girl Marketing may receive a commission if you decide to buy one of these digital marketing tools. However, we use each of the following products for our agency and/or clients every day.

Hi ! Very nice list, I didn’t know Charlie, Hotjar, simplimesured… For the list I would had SEM Rush (free for some results) to see what are the best keywords of your competitors, Mailchimp (free for 2000 contactd) for emailing, Pixlr for the pictures (free !) or The Gimp (100% free), Animoto for Video (free 30 sec) or Sharealike (free 100 pictures)… I made also a list of 150 best marketing tools (most are Free). There is the PDF on slideshare there : http://fr.slideshare.net/conseilsmarketing/les-150-meilleurs-outils-marketing-pour-les-pme-et-freelances

Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read Gabrielle’s blog here.

Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.

Lisa Raehsler is a pay-per-click expert and search engine marketing expert with more than 15 years of marketing experience in tech, online, interactive and advertising industries. She is the founder of Big Click Co. and was named a Top 25 Most Influential PPC Expert for three years.

The specialization consists of 6 social media courses that you must complete along with projects that help you apply what you learn and a certificate from Northwestern University to highlight your new skills on your resume or LinkedIn.

This social media course from course platform Canvas Network has ended but you can still sign up and get access to all the course activities, assignments and videos to study at your own self-directed pace.

There is no need to rely on a specific course to learn digital marketing. Take information from the top sources learn through doing. If you get stuck, forums like Quora or LinkedIn and Facebook groups have a wealth of knowledge as long as you check your ego at the door!

Chicago Booth Podcast Series Archive from the Booth School of Business at the University of Chicago offer students the chance to listen in on many important talks about pressing business issues. Common issues related to marketing include podcasts covering topics such as the future of markets, media biases and the truth about marketing. Talks in this series are often given by CEOs and former governmental figures.

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

Loved your article. I wanted to make sure you knew about influence.co. We are a free influencer discovery tool and we also publish lots of free data about the industry. Let me know if we can ever be useful and supply information for future articles you write.