Live Blog: Exciting and important updates from #SMLive2018

Stay tuned in, as we share all the important and exciting updates from #SMLive2018 with you through this Live Blog.

Happy World Social Media Day – there is simply no better way to start this Live Blog!

The time has come and the day has arrived – the day to celebrate the medium that empowers brands, agencies, and even us humans to reach beyond the mortal and tangible network is here. And we at Social Samosa are all set to honour the power of Social with knowledge sharing, healthy debates, and insightful sessions!

In the second edition of #SMLive, Social Samosa gets in conversation with a lineup of esteemed speakers who share their two cents on benchmark digital marketing practices, challenges faced by the Indian digital ecosystem, and trends they foresee – urging the industry to power through in the next phase.

Stay tuned in, as we share all the important and exciting updates from #SMLive2018 with you through this Live Blog.

11: 15 AM: In those days if you were from South Bombay you entered in advertising!

11: 16 AM: DAN gets 42% revenues from digital!

11: 16 AM: I attended a seminar and someone had said digital is only 4%, that’s when I realized we have a opportunity there.

11: 20 PM: We leave our entrepreneurs alone to what they do! Who knows how to run their company better than them.

11: 23 AM: We as an industry haven’t evolved with a common currency to measure the impact of influencer marketing. The equivalent of digital hasn’t evolved. In Indian marketing the currency will have to be multimedia

11:30 AM: Indian managers are perhaps the best in the world

11:32 AM: AI is a tool, it exists so heavy lifting is done by it and people need to learn it! It can never replace the human element.

11: 37 AM: We feel delighted when we do good work, but we in India don’t package our work well.

11: 40 AM: I’m one of those people who read 4 newspapers cover to cover everyday

11: 42 AM: We will be very focused on data. We leave a huge data footprint where ever we go, but we don’t know how to monetize it.

11: 45 AM: Ashish Bhasin signs out!

11: 50 AM: Tanvi Gautam, CEO and Founder at Leadership Inc goes Live

Building a powerful & authentic personal brand on SoMe: Lessons from an influencer

11: 55 AM: Personal brand is what people say about you when you’re not in the room!

11: 56 AM: A personal brand is a lot more than your social media bio! It’s the essence of who you are

12: 02 PM: Having influence is different from amplification of influence. And community helps one amplify that influence!

12: 03 PM: It’s social first and media next!

12: 04 PM: You can have a personal brand and not be an influencer, but if you are an influencer, you NEED to have a personal brand

12: 11 PM: Content is king but context is queen

12: 13 PM: The right influencer is when you have both, complementary and supplementary fit!

12: 20 PM: Every time I have been tagged as an influencer, I think my responsibility goes up. When I am an influencer I have greater responsibility towards my followers, brands who work with me, and the ecosystem

12: 21 PM: You have to be consistent, you can’t build a personal brand ad hoc!

12:40 PM: There are many women who give sassy replies and shut down trolls!

12:48 PM: Brands need to start being more realistic and inclusive; like if sanitary pads stop showing the color of blood as blue, their ads might be much more relatable.

12:51 PM: Gender bias is much more deep rooted than what happens in advertising agencies!

12: 58PM: I use exaggeration & humor to drive home the message. You need to balance message and opinion or it just becomes a rant

01: 00 PM Make sure you teach your children to be safe. You as a parent need to be a judge of at what age they should have a social media account. Communication is the key, parents should have the conversation with their kids. Have the talk with them so they are not vulnerable. Use features like Facebook profile lock.

02:53 PM: It was all worth it! We were able to ride on the dancing uncle wave swiftly and deliver a relevant message!

02:55 PM: The window is limited in moment marketing, but if you move fast with a relevant message it works. But it cannot be a long term marketing strategy. We pulled of the campaign in 48 hours.

02: 58 PM: Indian brands have done great in moment marketing. Look at Amul!

03:04 PM: Brand awareness, audience engagement and such – the typical metrics came into account when we were measuring the impact of our campaign with Dabbu Uncle. What we couldn’t measure was the virality we experience on WhatsApp. Then there was humongous PR coverage.

03:07 PM: To succeed in moment marketing you need agility in execution and relevance.

03:52 PM: In the future marketers will need more focussed data points. Like checking how many job postings a brand has posted viz a viz their exapnsion plans.

03:55 PM: Social CRM is going to play a key important core role in the next 5 years, it’ll create a lot of data information, the power of interacting with consumers and understanding their needs will fuel in strength and brand value!

04: 02 PM: Every 30 seconds, a huge amount of data gets uploaded on the internet!

04: 13 PM: Nitin signs off!

04: 21 PM Ranveer Allahbadia, Founder at BeerBiceps goes Live

Surviving the Clutter: Carving a personal niche as a content creator

04: 26 PM: Enjoy what you do!

04: 26 PM: I go to bed as happy as a 5 year old and I wake up as happy as a 5 year old!

04:29 PM: Average Indian always wants value out of their content. Indians want value for money!

04:34 PM: The biggest mistake that brands make is treating influencer marketing and YouTube marketing like TV ads!

04:37 PM: Right now the YouTube algorithm is very conducive towards regional content. For every English content consumer we have 9 regioanl content consumers.

04:47 PM: Ranveer signs off!

05: 16 PM: Sandeep Balan, Head of Digital Marketing at United Breweries goes Live

Branded Content Vs Original Content

05: 19 PM: As long as content is entetaining, users don’t care where is it coming from

05: 23 PM You can’t go to content creators for short term goals. It has to be a long term process!

05: 24 PM If you plan with a 3 year perspective to start with and you start with a genuine perspective it works!

05: 35 PM You simply can’t shy away from doing original content. Align with creators. Work on Return on Objective!

A writer by Karma, grammar Nazi by heart and traveler by hope, Saloni loves to pen about anything under the sun. With six years of journalism experience under her kitty, Saloni has tried hands on various beats including – Social Media, e-commerce, Mobile, Indian radio, Advertising, Food and Travel. Writing for various national and international publications has given Saloni an understanding of the science of social media.