How Social Media can Increase Website Traffic

In this day and age, checking one’s social media accounts comes naturally as blinking. We scroll through our feed as we wait for the bus, we like and share as we finish a cup of coffee, we update our friends through uploading photos of where we currently are and what we’re up to. Indeed, social media has intertwined itself to a person’s routine, sometimes without the person’s knowledge. Scrolling and tapping comes to us as something that is almost a reflex that we don’t even know that we’re doing it unless someone points it out.

Social media is the playground for all ages. It can keep you entertained for hours, and you don’t even have to do anything except to move your finger to manipulate the screen.The advantages of social media needs to be highlighted more since it has made countless of things easier for people.

Aside from re-connecting people who’ve lost contact for years, online marketing can also be done through the various social media platforms. This can be a source of income for a lot of people. Social media marketing can be tricky since you have to sell your website in ways that can be interesting to the audience. Being appealing to social media can generate a lot of traffic for your website. Here’s how:

1. It’s woven to other platforms

When you’re on Twitter, you can share a tweet on Facebook. When you’re on Facebook, you can share a post you’ve found on Tumblr. Have you ever come across an Instagram post on Twitter? This is the beauty of social media. You have the freedom to share content to all your social media accounts. It’s no question that social media platforms are big when it comes to website traffic. Every platform is entwined with another social media platform. This makes it easier for people to see it since it’s practically everywhere.

This in turn encourages more views since accessing it is convenient and fast. Giving your website the exposure it deserves can be achieved through social media. If you have just recently put up your website, it might have low views for some time. Speed up the process by sharing it on every social media you can think of.

2. It encourages networking

People have taken to doing their businesses online. A lot of people use Instagram as a means to advertise the products they’re selling since a lot of people are more drawn to products that are presented to them visually. Feedback from satisfied customers can draw in a lot more clients, which is a great source of networking.

If you present what your website is all about in an eye-catching way, expect website traffic on the way. When you start up a website, it pays to establish connections along the way. It can be good for your website and you can learn from other people on how they handle and manage their respective websites.

3. It is visually stimulating

When we encounter posts in our news feed that only displays long blocks of texts, we have the tendency to ignore it. We don’t do it on purpose, it just isn’t appealing to our senses. But there’s a solution to that. When you pair a long post with a video or an image, it can catch the eye of a lot of people.

Social media platforms support various formats so that you can be free to put whatever you can to draw in more audience to your website. Websites such as Instagram emphasize more on images and videos. If a person’s interest is piqued because of whatever he/she saw in the image or video, they will most likely scroll down and read the caption.

Same goes with other social media platforms. It is all about being appealing to the audience. Of course, you also have to make sure that your website design is equally as appealing as you make it to be on your social media platforms. As much as possible, stimulate all of the senses to gain more traffic.

In relation to this, custom web designs are also part of what you need to give your website an extra boost towards the appeal of your customers.

4. Share, Share, Share

Another good thing about social media is you can easily share a post. Whether it’s a video or an image or a link, you can count on social media platforms to support ‘em. Your website might not be a big hit when you post it the first time, but it might gain views the second time you share it.

Don’t go overboard with the sharing though since it can be annoying to your audience. Make a schedule of what content you’ll be sharing for every week and on what social media platform you’ll be posting it on. The key here is to find a balance in exposing your website to various social media.

We just given you several ways on how to increase website traffic. Have more ideas on how social media can affect website traffic? Let us know what you think by posting it as a comment.

Kevin Clyde Sumalinog is the Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. He is responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

Comments (3)

Thank you for sharing such a useful article on social Media. Many business owners will relaise how beneficial Social Media Marketing can be for their business by going through your article. Thank you again for sharing!

I totally agree. Social Media can really boost your website traffic. I know as I am doing social media marketing for my cleaning business however there are thing which I didn’t know but after reading your article I can see the areas of improvements in my marketing campaign. Thank you for sharing Kevin!