Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyle products."

That could (and does) mean practically anything could qualify. Imagine a world where you can drink coffee out of your branded mug while wearing a branded T-shirt and branded shorts, standing on your branded floor mat in the middle of your kitchen (which probably has a PlayStation-branded toaster in it).

No doubt this will be a nice little bit of extra cash in Sony's pocket. Me? I'm looking forward to the inevitable double-phallic PlayStation marital aid. I guess PlayStation really will do everything now.

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $...more

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were ...more

[Update: In a statement, Microsoft said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked...more