Let’s save Mother Earth one pair of jeans at a time with PYLO!

-Shante D. Booker

Halle Berry and Alessandra Ambrosio were recently spotted rocking the newly launched eco-friendly jeans, PYLO. Pegged the all-American jean, PYLO is dedicated to rebuilding the American dream while using Earth-friendly practices. The environment suffers the most during the production process that occurs in wash houses. PYLO took note of this and set out to reinvent the process by reducing their use of water by a whopping 90 percent!

What’s their secret? They use an organic dye wash technique called “Earth Wash,” which also reduces the amount of chemicals used to distress fabric.

PYLO stands for “Pursue Your Life’s Opportunities.” Its goal is to inspire a generation, as well as serve as a reflection of the stupendous amount of love that PYLO has for America. Need more proof? Their Facebook page states, “It is our patriotic duty to recover the American dream, rebuild the vision, and be the change you want to see in the world.” You can’t ask for more than that!

Want to copy Halle or Alessandra’s look? Halle (seen above) is wearing PYLO’s Vagabond super skinny jean in Earth Wash Caspian, while Alessandra (below) sports the company’s skinny jeans in Earth Wash Silent Spring. Fun fact: All of PYLO’s fits are named after American historical figures and their finishes are named after National Parks. Love!

PYLO’s website isn’t up and running yet, but it’s coming soon—and once it’s here, you’ll be able to snag your very own pair. In the meantime, find out more at PYLO’s Facebook, Twitter, and Tumblr pages.