Haier Case Study

1034 WordsMar 19th, 20155 Pages

Haier: Global Strategy Case Write-up
Ryan Munge
Problem statement: From the case I have identified that Haier faces a two-sided problem opposing their efforts to execute their global strategy. First, Haier’s success internationally has been to enter niche markets in developed countries in order gain a strong market share in these niches. However, if they hope to reach their expansion goals in these countries, they must expand beyond these niche markets and enter more mainstream markets against large competitors such as GE and Whirlpool. Second, Haier must also find a way to more effectively gain a foothold in poorer, developing countries such as India, something that they have struggled to do so far. Therefore, I would say the major…show more content…

This is accomplished through a combination of salespeople providing market intelligence (bolstered by the decision to hire locally and maintain open communication with customers) to managers, who would then assess the design before decided whether or not to proceed. By listening to their customers, and then quickly responding to their needs, Haier has the potential to flood a market with unique, innovative products quickly. However, Haier’s expansion into these developed nations is not without its issues. In order to gain shelving space in large retailers such as WalMart, Haier focused on gaining a large market share in niche markets such as compact refrigerators. By focusing on gaining a large share of these niche markets, Haier has successfully gotten its products into most of the large U.S. retail outlets. The cost, however, is the Haier is seen as a company that offers great products, but not products that meet the needs of everyday people, such as full-size refrigerators.
Haier has also experienced struggles in their expansion efforts, especially in developing countries such as India. One of the biggest hurdles to expansion in these countries is the fact that it was much harder for Haier to find big-name chain stores such as WalMart or Target to…

Haier Case Study
1. Discuss the primary reasons why Haier moves from a single and dominant business strategy to a diversified strategy.
The single and dominant business strategy, which denote relatively low levels of diversification, more fully diversified firms are classified into related and unrelated categories. A firm is related through its diversification when there are several links between its business units; for example, units may share products or services, technologies, or distribution…

analysis of the strategic steps taken in Haier India using the B835 module frameworks.
The analysis covers scanning the external environment, industry analysis, identifying Industry key success factors, internal analysis, the effects of the "pressures", and examining from organisational purpose and stakeholders perspectives.
Following the analysis, numerous conclusions are drawn applying module concepts with the data available both from the case study and some from additional research. Finally…

The Haier Group
I. INTRODUCTION
A. EXECUTIVE SUMMARY
1. This case analysis studies the globalization projects of one of the most successful companies in China, Haier, and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure, and the strategies adopted by Haier to overcome the obstacles.
The problems faced…

Abstract
Haier makes, designs and sells home appliances such like washing machines, air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin, and it has become one of the country's leading brands today. In 2006 Haier was ranked as the world's sixth largest maker of large kitchen appliances with a 4% global market share. In this paper, it is going to analysis Haier's performance management, why Haier is so successful and challenges that Haier will…

The Haier Group: U.S. Expansion
A case report prepared for
MG 495 Business Policy
Fall 1st semester 2011
9/3/2011
THE AMAZON.COM CORPORATE STRATEGY
I. INTRODUCTION
A. Executive Summary
1. Summary statement of the problem: The Haier Group was a strong electrical appliance maker based in China. Their stated goal from CEO Zhang Ruimin was to become a truly international company, and not just a low cost supplier to Western companies. The problem was how Haier was going to differentiate…

Currency risk
* Valuation of assets during the mergers and acquisitions which was witnessed in Europe and the trading currency (for example Euro being greater than the dollar).
Competitor risk
* With fast rising competition in the industry, Haier being one of their biggest rivals in the global market as well as the domestic market, Whirlpool risk losing their market share.
* With the lack of patents to their value added features, Whirlpool’s competitors are ever ready to replicate their…

16-2 to evaluate the extent to which Lynn Tilton displayed the characteristics associated with being a good leader and good manager.
Lynn applies several of the leadership characteristics listed on Table 16-2. The first one demonstrated in the case study is understanding and using power and influence. When Lynn was asked by Tony Brown is she was going to strip and flip the company, she came back with a witty answer that she only stripped and flipped men, and that the companies she deals with is…

Case Study
Introduction
The Smith Family (TSF) is a national charity which supports disadvantaged children and families in Australia. It devotes to creating a better future for disadvantaged young Australians through providing education opportunity for them (TSF 2012). This case study aims to assess TSF’s strategic position using SWOT analysis. The analysis reveals that TSF holds strengths of comprehensive sources of funding and being able to provide transparent information. The popularization…

Case Study: Specific Learning Disabilities Criteria
Name: Jennifer Birthdate: 12/17/92
Jennifer is a 2nd grader being referred for possible learning disabilities in reading. Jennifer has always attended Sand Hill Elementary and has not repeated a grade. She is eight years old. She has been screened for vision and hearing problems and was found to have normal vision and hearing. Her teachers have described her as cooperative and likable. She does not exhibit behavioral problems.
Jennifer…