The summer of yellow

The summer of yellow – Sinalco Kazakhstan’s new advertising campaign

Summer in Kazakhstan is going to be especially bright and sunny this year—but above all it’s going to be yellow! Sinalco Kazakhstan will be implementing a variety of strategies in its upcoming marketing campaign to promote Sinalco, the famously delicious German brand.

Sinalco ads will be lending a noticeable splash of yellow to the streets and subway stations of Almaty. A TV commercial targeting a young audience will be broadcast on selected national channels starting 15 July, complemented by a banner advert on a popular Kazakh music television channel. Another commercial will be broadcast on the radio at peak listening times. All in all, this attention-grabbing ad campaign is guaranteed to build brand awareness at the POS.

Rounding out this 360˚ marketing concept, free tastings, end-of-aisle displays and on-pack promotions will be grabbing shoppers’ attention in stores. The brand’s eye-catching, bright yellow packaging sets it apart from the competition and will be brightening up Kazakh beverage aisles everywhere. Stay tuned for more exciting campaigns in Kazakhstan!

Many thanks to our Partner in Kazakhstan – keep up the good work!

Click through our gallery for a look at just how yellow we’re making Kazakhstan’s summer!