AFL boss slams Optus TV Now appeal

"Stupid", "disgusting" and "disappointing": those are the words that Australian Football League (AFL) boss Andrew Demetriou has used to describe Optus and its CEO Paul O'Sullivan as the telco prepares to appeal the recent TV Now decision to the High Court.

"Stupid", "disgusting" and "disappointing": those are the words that Australian Football League (AFL) boss Andrew Demetriou has used to describe Optus and its CEO Paul O'Sullivan as the telco prepares to appeal the recent TV Now decision to the High Court.

The service, which allows users to record free-to-air broadcasts to the cloud and play them back on a variety of devices, was suspended by Optus as a result of the ruling.

Optus CEO Paul O'Sullivan yesterday said that the telco will seek leave to appeal the case, adding that he is confident that the High Court will hear the appeal, as it is of "national importance".

The AFL boss said that he hopes Optus' bid to the High Court is unsuccessful, adding that he is particularly disappointed with O'Sullivan's comments yesterday. Demetriou then descended into an all-out mud fling at the telco giant.

"They are a disgusting organisation who is acting reprehensibly again, and now putting more uncertainty into sports and broadcast rights going forward," Demetriou told AFL Media this morning.

Demetriou's outburst is the latest in a string of inflammatory comments aimed at Optus. The CEO landed in hot water in February, after he encouraged customers to ditch Optus in favour of Telstra, with which the AFL has a $153 million contract for broadcasting matches on mobile devices. Optus was, however, unsuccessful in its attempts to silence the AFL boss.