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Sticking to the basics has allowed this clothing store to flourish with its khaki-turned-vibrant color palette and comfortable materials.

In ShortFall into this all-American clothing store, whose crisp white interior houses a variety of clothing basics, all subtly stylish and classically chic. While once a world of earthen-toned khaki pants and button-downs, today the store has embraced feminine detailing for women, vintage-y T-shirts for guys and a bright color scheme, creating an all-around modern meets classic vibe. Obliging employees are eager to help shoppers build outfits and find clothing to suit each personal preference. Although the moniker is originally derived from the generation gap between young children and...