60+ Free Resources for Mastering Social Monitoring

60+ Free Resources for Mastering Social Monitoring

How many ways can you get value from listening to the social web? One hundred? One thousand? One hundred thousand?

Whatever the actual number, there is no doubt that the number of ways to apply social media monitoring is enormous.

So, to help you get the most from this powerful practice, here’s a well-organized list of great blog posts, reports, videos, and tools, broken out by general information and specific use case. (Note: ! Indicates that a resource requires you to submit your email)

Audience Discovery / Analysis

5 Things Millennials Want McDonald’s to Know (Blog) There isn’t a single fast-food restaurant that isn’t interested in grabbing the “echo boom” generation’s attention. In particular, fast-food giant McDonald’s, has failed to connect with Millennials, but perhaps these are some of the reasons why…

Using Social Media for New Product Innovation (Editorial) Wouldn’t it be great if brands could just sit in while a woman did her makeup, listen to her complain about what’s not going right and see her smile when she gets the look she wants? Thanks to social media, they can do just that.

Search Engine Optimization (SEO)

4 Ways to Enhance SEO with Social Listening (Blog) Think about how words are used and where they are used to search and to interact. This “how” and “where” are the key differentiators between SEO and social. And guess what? They’re also the most common denominators.