Press Release

Prime Day 2016: Small Businesses, Entrepreneurs, and Sellers on Amazon to Offer Thousands of Deals

More than 100 percent increase in sellers and small businesses
worldwide participating in Prime Day in 2016

More than 30 percent of Prime Day Lightning Deals worldwide will be
from sellers on Amazon

During Prime Day 2016 in the U.S., customers will find twice as many
deals from sellers and small businesses

SEATTLE--(BUSINESS WIRE)--Jul. 5, 2016--
Today, Amazon (NASDAQ: AMZN) announced that thousands of small
businesses selling on Amazon will be participating in the second annual
Prime Day on Tuesday, July 12. Prime Day deals from sellers and small
businesses worldwide grew by more than 100 percent year-over-year.
Sellers and entrepreneurs will offer thousands of deals worldwide on
unique items from electronics to toys, household goods, and apparel. In
the U.S., the number of sellers taking part in Prime Day grew by more
than 100 percent year-over-year and the number of deals from small
businesses, brand owners, and entrepreneurs in the U.S. grew by more
than 100 percent year-over-year.

Small businesses and sellers on Amazon prepare for Prime Day 2016. (Graphic: Business Wire)

Last Prime Day, Prime members purchased more than 14 million items from
sellers and small businesses. This year for Prime Day 2016, more than 30
percent of Lightning Deals globally will be from sellers. The total
number of Prime Day deals from sellers increased across all
Prime-eligible countries and the number of small businesses and sellers
worldwide participating in Prime Day increased more than 100 percent
year-over-year.

“Prime Day gives small businesses and entrepreneurs selling on Amazon
from around the world a peak sales day during the summer months,” said
Peter Faricy, Vice President for the Amazon Marketplace. “Prime Day is
great for customers and sellers. Customers have the opportunity to
support small businesses by purchasing unique products at a great price
with fast, free shipping, and it helps sellers prepare for the upcoming
holiday season by providing feedback and more customer reviews on their
new and top selling products.”

Here is a sneak peak of a few Prime Day deals from popular and
up-and-coming brands selling on Amazon:

“Prime Day’s success in its inaugural year was extraordinary and we're
excited to be included as one of this year’s unique offers,” said Brian
Buccella, Vice President of Marketing and Business Development, Segway.
“We launched the Segway miniPRO exclusively through Amazon and we’re
thrilled to be participating in Prime Day.”

“Prime Day offers a unique opportunity to showcase our high quality,
real wood headphones and speakers to Prime members at a great price,”
said Bridget Hilton, Founder of LSTN. “By combining great products with
a powerful purpose, LSTN has provided hearing aids to more than 20,000
people from around the world.”

The Fulfillment by Amazon services help Sellers on Amazon around the
world extend the Prime guarantee of free and fast delivery, while
increasing the visibility of their products every day and on Prime Day.
Businesses interested in Selling on Amazon, Fulfillment by Amazon, and
Sponsored Products can visit us for more details at http://services.amazon.com.
To participate in Prime Day, sign-up or start a free trial of Prime any
time before or on July 12 by visiting amazon.com/primeday.

More to Prime

A Prime membership is already the best deal in the history of shopping.
Tens of millions of Prime members around the world enjoy the many
benefits of Prime. In the U.S. that includes unlimited Free Two-Day
Shipping on more than 30 million items across all categories, unlimited
Free Same-Day Delivery on more than a million items in 27 metro areas,
and one and two-hour delivery with Prime Now on tens of thousands of
items available in more than 25 metro areas. In addition to fast, free
shipping, members have access to unlimited streaming of tens of
thousands of movies and TV episodes with Prime Video, more than one
million songs and thousands of curated playlists and stations with Prime
Music, early access to select Lightning Deals all year long, free
secure, unlimited photo storage with Prime Photos and one free
pre-released book a month with Kindle First.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.