That was great Sherm is really personable, and I love how well-spoken he is. You can tell from the segment with E.D. especially about Sherm's playful yet competitive nature. He seems like a guy that once you are friends with him, you'd be giving him the business 24/7 lol. The more I like my friends, the more I torment them

Didn't get to see this when it was on, but I just watched it from the link. First thing I noticed was the URL... which has optimus prime in it. Its a pretty high valued part of marketing in search etc, but it kind of means to me that folks generally let him get away with the self imposed nickname. I thought the whole spiel from the guy in green bay was just a good example of jealousy. Not everybody can get support for that kind of statement. Just look at the Jets and the yearly claim of going to the Super Bowl.