Business

Mashable Celebrates Digital Culture at SXSWi

Mashable continued its tradition of being one of the most buzzed about brands at SXSWi, with the Mashable House. More than 4,000 guests visited the space over three days to experience digital culture like never before.

From a giant wrecking ball for selfies to a hidden speakeasy called The Easter Egg, guests had no shortage of entertainment. The Mashable Gallery, a collection of our community's best Instagrams, Vine videos and Snapchats, also got a lot of attention, including a video with Kevin Bacon.

Mass Relevance created a massive projection of real-time social updates of our #MashSXSW hashtag. It covered an entire wall with the Interactive community's experience in the Mashable House.

Our partners also drew quite a crowd. In HBO’s Silicon Valley lounge, guests sipped Daily Greens juice, relaxed in nap pods and brainstormed startup names for prizes. Mashable House attendees tried their luck at MasterCard’s “Priceless Surprises” vending machine for a chance to win Samsung Galaxy Watches and meetings with tech industry veterans. Grumpy Cat stole the show in the Friskies photo booth where she angrily posed with adoring fans. Friskies also donated cat food to local animal shelters for guests who tagged their photos #HolyShrimp.

To cap off SXSWi, Mashable hosted MashBash at The Ranch in downtown Austin. Adobe Social hosted the VIP hour, complete with glowing cups and special margaritas. DJs were spinning all night long, drinks were flowing and the Interactive community danced the night away. MICK took control of the turntables, creating incredible mashups with a surprise performance by Bushwick Bill. Thanks to HBO, Tongal, Adidas and Phoenix Cosmopolitan Group for an unforgettable evening.

All in all, Mashable had a blast at SXSWi. Thanks to everyone in our community who stopped by to share the experience. Check out the photos below to relive the Mashable House and MashBash. We can't wait to see you again next year!

Mashable House and MashBash SXSWi

Mashable House SXSWi

Guests loved striking crazy poses on the wrecking ball.

Image: Jesse Knish

Mashable House SXSWi

Guests enter the Mashable House SXSWi on day one.

Image: Jesse Knish

Mashable House SXSWi

Guests look on as the first person takes a swing on the wrecking ball in the Mashable House.

Image: Jesse Knish

Mashable House SXSWi

Guests sample Daily Greens juice in the HBO Silicon Valley lounge.

Image: Jesse Knish

Mashable House SXSWi

Thousands of SXSWi guests came through the Mashable House over three days.

Image: Jesse Knish

Mashable House SXSWi

The larger-than-life Doge wall had SXSWi-themed magnets for guests to create their own memes.

Image: Jesse Knish

Mashable House SXSWi

The Friskies Grumpy Cat photo booth drew a long line of adoring fans each day.

Image: Jesse Knish

Mashable House SXSWi

Guests take a selfie with Mashable Chief Correspondant Lance Ulanoff.

Image: Jesse Knish

Mashable House SXSWi

The MasterCard "Priceless Surprises" vending machine was a huge hit.

Image: Jesse Knish

Mashable House SXSWi

Grumpy Cat rode up to the Mashable House in style in the Friskies shrimp boat.

Image: Jesse Knish

Mashable House SXSWi

Grumpy Cat poses in the Friskies photo booth while waiting to meet fans.

Image: Jesse Knish

Mashable House SXSWi

Guests get their photos taken in the Friskies photo booth with Grumpy Cat

Image: Jesse Knish

Mashable House SXSWi

Guests gathering to check out their prints from the Grumpy Cat photo booth.

Image: Jesse Knish

Mashable House SXSWi

This lucky guest won a Galaxy Smart Watch from the MasterCard vending machine.

Image: Jesse Knish

Mashable House SXSWi

The Mashable Gallery featured artwork from Mashable's Vine, Instagram and Snapchat community.

Image: Jesse Knish

Mashable House SXSWi

Mashable Founder Pete Cashmore poses with guests in The Easter Egg, a hidden speakeasy within the Mashable House.

Image: Jesse Knish

Mashable House SXSWi

The Silicon Valley nap pods were a big hit in the HBO lounge.

Image: Jesse Knish

Mashable House SXSWi

T.J. Miller of Silicon Valley takes a swing on the wrecking ball.

Image: Jesse Knish

Mashable House SXSWi

Silicon Valley cast poses in front of their poster in the Mashable House.

Image: Jesse Knish

MashBash SXSWi

MICK took control of the turntables and spun for excited MashBash fans.

Image: Jesse Knish

MashBash SXSWi

MashBash attendees dance the night away.

Image: Jesse Knish

MashBash SXSWi

MashBash was one of the most popular parties of SXSWi.

Image: Jesse Knish

MashBash SXSWi

MashBash was packed from VIP hour to closing time at 2 a.m.

Image: Jesse Knish

MashBash SXSWi

Adidas gave away swag bags to MashBash attendees.

Image: Jesse Knish

MashBash SXSWi

MashBash was held at The Ranch, a bar in downtown Austin.

Image: Jesse Knish

MashBash SXSWi

Guests loved sipping Adobe Social's margaritas.

Image: Jesse Knish

MashBash SXSWi

Drinks were served in glowing glasses during the Adobe Social VIP hour.

Image: Jesse Knish

MashBash SXSWi

Confetti cannons went off at midnight, courtesy of Phoenix Cosmopolitan Group.

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Mashable
is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 42 million monthly unique visitors and 24 million social followers.