READ OUR BLOG: ID'OLOGY

I guess there is really only one way to fail at B2B Demand Generation— you can fail to make a legitimate contribution to your organization’s revenue. But, I already wrote the title, so I guess I’m committed to follow through, so here are three (of…

B2B Lead Gen Tip #5: Focus on the Critical First Conversion: Anonymous Browser to Known Lead The effectiveness of the top end of your revenue funnel truly goes a long way in determining the effectiveness of your entire revenue engine. This top end can be…

B2B Lead Gen Tip #4: Measure Sources of Web Traffic; do MORE of what Works As you execute different tactics as suggested in Tip #3, you will inevitably start to see an uptick in visitors showing up at your front door — your website. Web…

B2B Lead Gen Tip #3: Don’t Expect a Silver Bullet Once you have your definitions, internal processes, value proposition, and messaging tuned, it’s time to start adding more fuel to your B2B lead generation fire. We need to get more eyeballs on your profile in order…

B2B Lead Gen Tip #2: Double Check Your Value Proposition and Messaging There are two parts to this tip. First of all, make sure that you’ve done your market, competitive, and customer/prospect homework. Are you positioning your product(s) and company in the most compelling, differentiated,…

B2B Lead Gen Tip #1: Define “Lead” Surprisingly, the term “lead” means very different things to different marketing organizations. Some reserve it for only the qualified, sales ready prospects; while others indiscriminately refer to any name and number as a lead. Even within the walls of…