Latam is currently rolling off its first hit, the Mexico release of Colombian Carlos Moreno’s “The Snitch Cartel.” Opening Jan. 11, it cumed $2.7 million through Feb. 24, a creditable result in a tough market for anything but big pic fare.

The new sales-distrib banner will tap films that Garcia finances and co-finances through his multiple production partnerships in the U.S., Mexico and Latin America.

Garcia partners in BN Films, launched December with $150 million financing, which has offices in Santa Monica and Mexico City. He has also invested in Billy and Fernando Rovzar’s U.S. and Mexico-based Lemon Films, Mexico City’s Itaca Films, Bazooka Films and Anima Estudios, and Eduardo Costantini’s Costa Films in Argentina.

He is co-producing with Colombia’s Dynamo, Rhayuela, 11:11 Films and RCN Cine.

Latam launches as the region has become one of the fastest-growing but most complex markets in the world, driven by pay TV operators and Netflix.

“If you want to do international sales for Europe you think about big European names, the same thing in the States, but if you think of Latin America, there’s no specialist,” Garcia said.

The next step will be to talk to sales companies that handle international rights for other parts of the world, he added. Latam will also make third-party acquisitions.