London is usually known in the film industry as the Hollywood capital of Europe as all the big studios have their European headquarters here. Our multiplexes are full of American movies and we generally hold the European premieres of big blockbusters in London (and there's normally a lot of media coverage about them!). But for two weeks, we're kicking back at our commercial reputation by hosting a celebration of non-formulaic movies and that, in my eyes, is worth celebrating. Most importantly, it's a film festival aimed at the public so even you can get tickets.