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News | 11/08/2017

Joe Heapy shares with MyCustomer.com readers

In a new blog post, Engine co-founder Joe Heapy shares with MyCustomer.com readers why some organisations excel at getting the right services to market, faster and what it takes for companies to foster a more customer-centric approach.

"Radically new ways of working are often required to bring better, more customer-centred propositions to market. Innovating both the proposition AND the process of creating it is required at the same time. Otherwise teams and individuals slowly revert back to traditional ways of defining requirements and making decisions."