WE HAVE all heard the term 'paint the town red', but this weekend the Phoenix Gladstone Power are going to have their own take, turning Kev Broome Stadium pink on Saturday night.

The Power teams will pull on pink uniforms, and the crowd is also encouraged to turn up in pink for the night.

The event will raise money for the McGrath Foundation, collections being made on the night, while after the games the players' jerseys will be auctioned off to raise further money.

"It is important that we as a community show our support to those who are battling breast cancer and the doctors, researchers and nurses, who work tirelessly to find a cure," Adrian Hindley, Phoenix Group CQ CEO, said.

"A collection tin will be going around at the games to raise money to support breast cancer awareness. The Club will also auction off player uniforms after the games with all proceeds going to the McGrath Foundation."

The concept was first developed by men's coach Dale Iwanicki, and his wife Dana, after Dana's mother passed away earlier in the year.

The McGrath Foundation's mission is to raise money and awareness for McGrath Breast Cancer Nurses across Australia.