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Ben Latham - Director of Digital Strategy

Ben enjoys the occasional round of golf and is always looking to improve his handicap

Ben joined the Summit team in 2006, bringing a wealth of experience developed over an extensive career in retail marketing.

After graduating from Hull University, he trained as a professional marketer and went on to do a Diploma in Marketing.

Ben has worked for a number of companies in the online market place, including Boots and E.ON. At Boots, he was responsible for the marketing launch of a joint venture with Granada TV called “Wellbeing”. This was a TV channel and website promoting health and beauty expertise, advice and products. Later, Ben was responsible for the launch of www.boots.com.

Formerly a Summit client, Ben was impressed by the company’s emphasis on a strong working relationship and its focus on KPIs. He decided this fresh approach was different to the normal agency style – and something he wanted to experience from the “other side of the fence.”

Ben is married and a father to two children, Poppy and Harry, and the family is his core focus out of work. Ben enjoys sports when he has time; in particular golf, squash, badminton and football, generally followed by a pint to aid recovery.

About Ben

What are you currently interested in?

I’m a keen racket sports player, and play both racquetball and squash at a competitive level playing for the local club ‘Beverley’ in the Hull and District league. Cooking is a bit of a passion, so dinner parties at ours are a regular occurrence.

At Summit we are given and “Experience for Life” every year, and given my interest in Art I have participated in both a glass blowing course and stone carving course over the last couple of years, which has been fantastic to get hands on in a creative fashion again.

Who or what inspires you?

Doing a great job: knowing that you’ve delivered the best that’s possible is more motivating than anything else.

What's your hidden talent?

I’m not sure I have a hidden talent… it’s certainly not golf! I’m also too big for polo and tone deaf, so that puts a stop to most things.