This Sophisticated Tool Harnesses Crowdsourced Consumer Insight

In the featured video, Chief Trend Hunter Jeremy Gutsche explains why brands like Google and eBay use Trend Report Platform as a tool to kickstart innovation within their own teams.

More than ever before, it is imperative to know the consumer mindset during chaos. Gutsche outlines that in times of change, inspiration has become distracting and thus customers need to avoid relying on gut instinct and must instead focus on customers, competition and strategy.