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The fundamental promise of Predictive Analytics is that it effectively and efficiently predicts consumer behavior, and ultimately delivers actionable intelligence to optimize marketing and sales campaigns, acquire more customers, and drive revenues. That is the good news.

The Commerce Data Advisory Council (CDAC) met at the National Oceanic and Atmospheric Administration (NOAA) on October 29th-30th to build off discussions surrounding environmental data, workforce capabilities to improve data operations, data protection and other Council matters. Dr. Karin Remington, Arjuna’s CSO and CDAC member, presented to the Council on how Arjuna is able to make individual consumer predictions based off of Census Data. Arjuna has the unique ability to help organizations with smaller datasets by supplementing them with Census data (i.e. macro-level geographical data) and then being able to make predictions on their individual consumers, customers or donors – something the Council is very interested in learning more about. You can view Dr. Karin Remington's presentation at the 4:20 mark here.

Arjuna Solutions’ Dr. Karin Remington joined a panel of 19 technology and data leaders for the Commerce Department's Data Advisory Council's (CDAC) inaugural meeting. Panel members from PayPal, Google, IBM, LinkedIn, Microsoft and others provided recommendations to the Commerce department on ways it can revolutionize its data. The two day meeting held at Google offices in Washington, D.C. produced an open dialog designed to enable public and private sectors the ability to speak freely on the topic of data. The goal of this and future meetings is for the Commerce Department to incorporate the private and public sector’s best data practices with the goal of leading them to new insights, innovation, and jobs.

We’re excited to announce that Arjuna Solutions' Chief Technology & Science Officer, Dr. Karin Remington, has been appointed to the Data Advisory Council, a new U.S. Department of Commerce council created to guide the department’s data revolution, which will help foster innovation, create jobs, and drive better decision-making throughout our economy and society.