A budget Amazon phone manufactured by HTC sounds like it could have been a promising device — HTC makes quality hardware even for its non-premium phones and a dirt-cheap phone is just about the only way that Amazon was going to break into the very crowded American smartphone market. But instead, Amazon wound up designing its own hardware and selling it as an AT&T exclusive at a starting price of $200. Needless to say, this has not gone over well.

“Amazon missed a chance to enter the market for low-cost smartphones; its recently launched high-end phone seems to be selling slowly,” The Information writes. “The beleaguered HTC lost out on what could have been a new revenue stream, and also missed an opportunity to show other partners that it had new momentum.”

If there’s one good thing to come out of this, it’s that the Fire Phone’s epic flameout will finally convince smartphone companies once and for all that they shouldn’t give carriers exclusives on their flagship hardware.