Press Release

The Holiday Shopping Season Starts Now! Amazon Opens its Black Friday Deals Store Kicking Off More than 50 Days of Holiday Deals

Customers will find better deals than ever before on the hottest
gifts in toys, electronics, home goods and more, the best in holiday
entertaining essentials including kitchen items and decor, and even
wardrobe must haves

All Amazon customers can choose from more than one hundred million
items that are eligible for free shipping this holiday

Starting on November 8, Prime members will also have access to Amazon
Key, the new service that will allow eligible packages to be securely
delivered inside their homes without having to be there

Customers can shop when they want, where they want with the Amazon
App, which now includes a brand new augmented reality feature, AR view,
for customers to see how thousands of items look in their space before
they buy

For customers in need of gifting inspiration, Amazon’s 2017 Holiday
Gift Guides – including the new Business Gift Guide by Amazon Business,
the Amazon Handmade Gift Shop, and Gift Finder offer suggestions for all
holiday shopping needs

Customers can shop thousands of holiday deals from small businesses
and entrepreneurs around the globe

SEATTLE--(BUSINESS WIRE)--Nov. 1, 2017--
(NASDAQ:AMZN) – Amazon today announced the opening of its Black Friday
Deals Store, officially marking the start of the holiday shopping
season. The Black Friday Deals Store, available at www.amazon.com/blackfriday,
offers deals across every category now through Black Friday. Customers
can find deals on everything from toys and electronics to holiday
entertaining essentials and wardrobe must haves – all in one convenient
location. Today, customers can save up to 30% on favorite toys including Baby
Alive Sweet Tears, Dropmix,
Tickle
Me Elmo and more. This holiday season, customers can also expect
great deals on premium TVs from brands like LG, Samsung and Sony, as
well as popular toys from LEGO, Melissa & Doug, Nerf, Paw Patrol, Star
Wars and more.

“We’re excited to officially kickoff another holiday season, bringing
customers better deals than ever before on everything they’ll need –
from electronics and toys to clothing, home essentials and more,” said
Doug Herrington, Senior Vice President of North American Retail at
Amazon. “Customers shop Amazon year-round for our great prices,
unbelievable selection, and free shipping on over 100 million products.
During the holiday season, customers love to discover great deals and
must-have holiday gifts for friends and family. Some of the most popular
starting points for holiday shoppers are our Black Friday Deals Store,
Amazon’s curated Home and Electronics Gift Guides, the Holiday Toy List,
the newly redesigned Gift Finder, our Handmade Gift Shop, and
Interesting Finds.”

More Ways to Shop than Ever Before

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Voice Shopping: Customers can voice shop with Alexa for
tens of millions of Prime-eligible items, including many of the
products available in the Black Friday Deals Store and featured in
the 2017 Holiday Gift Guides. Available on the Alexa family of
devices including Amazon Echo, Echo Plus, Echo Dot, Amazon Tap,
and Amazon Dash Wand, as well as screened devices such as the
all-new Amazon Fire TV, all-new Fire HD 10 Tablet, Echo Show and
soon to be released Echo Spot, it’s as simple as saying, “Alexa,
order [product]” and Alexa will find a top-rated product that
ships with Prime. Just say, “yes” to buy it. Changed your mind? No
problem, any physical product purchased with your voice is
eligible for free returns. Customers must be Prime members with
default payment and shipping information.

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Amazon App: The Amazon App is designed to make your holiday
shopping fast and easy. In fact, last holiday season, more than
70% of Amazon customers worldwide shopped using a mobile device.
Customers can find where their holiday packages are in seconds,
use camera search to quickly and easily find the items they want
by pointing at an item or barcode, and never miss a deal by
setting Watch-a-Deal alerts. Customers can also search and reorder
with Alexa. Once Amazon boxes begin to arrive, customers can use
the Amazon App’s Package X-Ray feature to scan the barcode and see
what’s inside, allowing them to wrap gifts without ever opening
the box or spoiling the surprise.

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AR
view: Amazon’s latest augmented reality offering
within the Amazon App launched today for customers with iOS 11
installed on their iPhone 6S or later. Using Apple’s ARKit, AR
view helps customers make better shopping decisions by allowing
them to visualize the aesthetic and fit of products in their own
living space. Customers simply open the Amazon App, click on the
camera icon and choose AR view. They can then select from
thousands of items – from living room, bedroom, kitchen and home
office products to electronics, toys and games, home décor and
more. Whether customers are buying a sofa or a kitchen appliance,
they can overlay it onto their existing living space, move it and
rotate it to get a full 360-degree peek in a live camera view to
make sure it fits their style and aesthetic.

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Amazon.com
in Spanish: Since adding the option for customers to set their
language preference earlier this year, millions of customers have
chosen Spanish as their preferred language to shop on Amazon.com
and in the Amazon App. Customers can shop, browse and search for
millions of products, view their shopping cart, and place orders
in Spanish. Customers can update their language settings in their
Amazon App, as well as visit Amazon.com and click the ‘globe’
button – located in the navigation bar at the top of their Amazon
home screen – to set and begin shopping in their preferred
language. Preferred language settings will be saved for future
site visits under ‘Your account’ settings.

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Treasure Truck: Now available in 25 select cities, Treasure
Truck is a new way for customers to shop this holiday season.
Customers can opt-in to receive notifications from the Amazon App
for special must-have offers from Treasure Truck, order the item,
and pick-up at the truck all season long. Each time the truck
rolls, one hand-picked offer will be available including gifts for
the adventurer, foodie, hostess, kids and techie, as well as
delicious seasonal food items, and more. Look for the truck at
various locations this holiday season.

-

Amazon Books: Now open in Seattle, New York City (on 34th
St and at Columbus Circle), Los Angeles, Chicago, Boston (Dedham
and Lynnfield), San Diego, San Jose, Portland, Bellevue (Wash.)
and Paramus (N.J.), Amazon Books integrates the benefits of
offline and online shopping to help customers find books and
devices that they’ll love. Whether customers want to discover a
new book for the holidays or test-drive an Amazon device, Amazon
Books offers gifts for everyone. Browse in-store deals and holiday
features like Most-Wished-For-Gifts, Hidden Gem Gifts, the Holiday
Toy List and customer favorites like Page Turners: Books Kindle
Readers Finish in 3 Days or Less, Local Bestsellers, 100 Books to
Read in a Lifetime.

Shop with Small Businesses and EntrepreneursHalf of the
items sold on Amazon worldwide are from small businesses and
entrepreneurs, many of which will be offering deals on their products
throughout the holiday season. Some of the small businesses and
entrepreneurs offering deals include Sleepyheads,
Furbo,
Lightaccents,
Owlee
and TigerSecu.

Inspired Gifting for Everyone on Your List

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Curated Gift Guides: Thoughtfully curated and inspired by
Amazon product experts and influencers, Amazon’s 2017 Holiday Toy
List, Electronics Gift Guide and Home Gift Guide take the
guesswork out of gifting and offer customers quick and easy access
to the top gifts for everyone on their list.

◦

Customers can browse more than a thousand of the most sought-after
products for kids of all ages and interests on the 2017 Amazon
Holiday Toy List, available at amazon.com/holidaytoylist.

◦

Those who want to shop more than 500 of the season’s hottest
technology products, from TVs to gaming systems, can do so while
shopping the 2017 Amazon Electronics Gift Guide, available at amazon.com/electronicsgiftguide.

◦

And customers can browse the 2017 Amazon Home Gift Guide,
available at amazon.com/homegiftguide
for more than a thousand products for inside and outside the home.

◦

New this year, the 2017 Business Gift Guide by Amazon Business is
a curated list of more than 200 items designed to make holiday
gifting easier for office employees, company clients and
colleagues. Available at amazon.com/businessgiftguide,
Amazon.com and Amazon Business customers can shop from numerous
categories, including Electronics, Grocery, Entertainment, Audio &
Accessories, and more. Shoppers can also discover white elephant
gift exchange and budget-friendly gift ideas in the Business Gift
Guide.

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Handmade Gift Shop: Support small businesses and
entrepreneurs this holiday by shopping Amazon Handmade where all
products are handcrafted by local Artisans from around the world.
New this year, the Amazon Handmade Gift Shop, available at amazon.com/handmadegiftshop,
allows customers to shop handcrafted products for every occasion.

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Gift Finder: For those in need of additional inspiration,
the redesigned Gift Finder helps identify gift ideas when a
customer doesn’t have a particular idea in mind. Gift Finder,
available at amazon.com/giftfinder,
offers a diverse collection of unique, but universally appealing
gift ideas across categories. Shop gifts for men, women, teens,
kids, toddlers, babies, pets or holiday fun.

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Amazon Lists: Customers can find and shop friends and
family’s Wish Lists at www.amazon.com/yourfriends
to give them what they really want this holiday. To customize your
own list, click ‘Add to List’ from any product detail page or go
to www.amazon.com/yourlists
to add multiple items in one convenient location. To save a gift
idea in the Amazon App, customers can simply press down on any
product image to fling it to the bottom of their screen.

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Interesting Finds: Interesting Finds, available at amazon.com/stream,
is an endless stream of beautiful products that inspires customers
daily. There are a number of categories that customers can scroll
through including “holiday toy list,” “gadgets,” “workspace” and
even quirky customer-curated collections of products like
"Nautical or Nice," “Talk Nerdy To Me,” "Dog Gone Cute Dresses,"
“Rock Your Socks Off” and “Happy Glamping.” Customers can ‘heart’
products they love and we’ll get better at showing them more items
like those. Customers can access Interesting Finds via the banner
above the search bar on Amazon.com and in the ‘Programs and
Features’ section of the Amazon App.

Free Shipping + Convenient DeliveryAll Amazon customers can
choose from more than one hundred million items that are eligible for
free shipping this holiday and all year long. This includes eligible
orders of $25 or more shipped by Amazon, as well as free shipping offers
from the millions of small business and entrepreneurs selling on Amazon.
For customers who prefer to pick up their packages when it’s convenient
for them, Amazon Locker is a safe and secure way to receive Amazon
packages. Available in more than 50 cities across the U.S., Amazon
Lockers are strategically located near offices, major convenience
stores, grocery stores, apartment buildings and malls across the
country. To learn more about Amazon Locker, visit amazon.com/locker
or to find the nearest Locker visit amazon.com/findalocker.

Fast Shipping, Deals and More with PrimePrime is designed
to make your life better every day including the convenience of fast,
free shipping and great entertainment. Prime members can shop thousands
of Lightning Deals with 30-minute early access and, with the Amazon
Prime credit card, members will earn even bigger rewards this holiday
season. Members can also enjoy Free Two-Day Shipping with Amazon
Prime, as well as Prime
FREE One-Day Shipping and Prime
FREE Same-Day Delivery on more than one million items in orders of
$35 or more available to members in over 5,000 cities and towns. And,
with Prime
Now, Prime Members in more than 30 U.S. cities can benefit from
one-and-two hour delivery. In addition, starting on November 8, Prime
members in 37 cities and surrounding areas across the U.S. will have
access to Amazon Key, the new service that radically improves the
convenience of receiving deliveries. Amazon
Key will allow Prime members to have eligible packages securely
delivered inside their homes without having to be there.

About AmazonAmazon is guided by four principles: customer
obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer
reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit www.amazon.com/about and
follow @AmazonNews.