12:05PM EDT - As a reminder, Maxwell's marquee feature is to be unified virtual memory, though we'd expect there to be additional features that have yet to be disclosed

12:03PM EDT - So Big Maxwell (aka Second Generation Maxwell) may make an appearance, to prep developers for Maxwell based Teslas

12:01PM EDT - Of course the big question is what we'll see of Maxwell this year. In 2012 NVIDIA released a ton of details on Big Kepler (GK110), despite the fact that it wouldn't ship to buyers until the end of the year

12:00PM EDT - Jen-Hsun will likely be grilled on the state of NVIDIA's SoC business. Tegra 4 has barely made a splash, and Tegra 4i (A9 + baseband) was famously pushed back last year to get Tegra 4 to market sooner

11:58AM EDT - For NVIDIA CEO Jen-Hsun Huang this will be a very tense day. Shortly after delivering the company's annual keynote, he will get to go face investors for NVIDIA's annual investor meeting and update

11:57AM EDT - Expect status updates on all of NVIDIA's core businesses, especially Quadro/GRID and Tesla. There may be some consumer news too, but NV has already shown off their SoC plans at CES 2014, and GTC isn't normally big on consumer dGPU news

11:56AM EDT - Now as for today's keynote, it's scheduled to run for 2 hours, so there will be no shortage of material to talk about

11:55AM EDT - NVscene was last held in 2008, before NVIDIA had formed the more permanent GPU Tech Conference. It may end up being the biggest scene party in North America this year