Cómo birdwhistell comenzó su viaje en logotipos

Nombre de la empresa

secret city

Descripción general

Leveraging the power of Facebook, we are launching a new company at SecretCity.com that helps people share about and discover new gems in their own cities. By cultivating a sense of community around sharing and discovery, we hope to help lend a hand in re-vitalizing how people approach the city. So this project is about exploration, discovery, and learning. To get a taste of this, check out http://facebook.com/secretDC. This is one of our top pages

Cuéntanos a qué tipo de público quieres llegar

The ultimate target audience is the educated, 21-45 y/o set that is interested in getting out and about. These are the guys who have Lonely Planet books on their shelves alongside a few plants. These aren't typically the hipsters in the city, but rather the ones who bounce between the occasional show, happy hour, and nice restaurant.

Requisitos

(re-written)

We've received some cool submissions so far. The one's we like have a sense of 'discovery' to them (a key hole, subtle shading, etc.) and involve either silhouettes of the city and/or people. Some of the brand/emotional elements we are looking for draw on: