NBC learns that building destination sites is very hard

NBC and Apple forged a new deal that will bring NBC programming back to the iTunes store.

Starting immediately, programs from the NBC Universal networks will be available at the standard iTunes price of $1.99 per episode, with select older programming (think Kojak and The A-Team) available at $0.99.

NBC fell prey to the the same-old-same-old thinking, "if we build it (better) they will come." That's just not how it works anymore.