Wednesday, 18 May 2011

Flash!

Ahhhhhhhhhh!

Saviour of the universe!

Which is extremely random unless you know the song, which most people of my generation do. This got me thinking about the random associations we make with words and jingles and tunes and how they get incorporated into our day to day language. And then that got me thinking about old adverts which I still remember the jingle/tag line for:

"You do the shake and vac and put the freshness back - do the shake and vac and put the freshness back!" - Beanz meanz Heinz - ad infitnitum *sigh*

Even now if I say "Bud" someone else will invariably say "weis" and the word reaches it's natural conclusion. (It's "er" just in case you are an ingrate who never heard the advert).

The worst of it all is that I rarely watch TV these days and yet the jingles/comments remain to taunt from now until forever. Everyone seems to have their favourite but it is peculiar how some stand out in time and others fade into forgetfulness. Here is a small selection :)

GoodReads

Despite being the classic guide to writing non fiction, this book is excellent for any and all aspiring writers. Zinsser deals with style, pace, finding your voice and remembering your audience. He warns us away from cliches and encourag...

It's more of a 3.5 than a 3 to be fair. I liked the continuation of Leiter, I enjoyed the descriptions of Harlem and Mr Big and his voodoo - I have not seen the film. The danger and the tricks and the flesh eating fish are all great touc...

At first I felt too old to be reading this book, it felt very definitely young however as my imagination started to build the clankers and Darwinians I managed to get past it. A slow start but once I was able to sit for a spell and reall...