KFC shared plans for its upcoming Call of Duty: Black Ops 4 battle royale tournament that will see the restaurant chain offer cash prizes and free chicken dinners for the winner.

Last man standing in the KFC queue

The tournament KFC is set to host will feature a prize pool of £50,000 (around $60,000). Not only that, but the winner of the said event will win a KFC black card, which will unlock free access to daily chicken meals at no additional cost.

The chain will team up with 16 content creators, as reported by the Esports Observer. Regardless, it’s good to see more brands get involved in the UK esports scene.

World of Warcraft funding esports with in-game store items

2018 wasn’t a good year for Blizzard Activision and this current year hasn’t kicked off to the best of starts either. News just surfaced Blizzard plans to roll out in-game World of Warcraft store items that will help fund eSports prize pools.

I’m not a fan of this kind of funding, nor are many players who have already voiced concerns and displeasure, especially when Battle for Azeroth hasn’t delivered and the player base continues to cry out for additional content, fixes and rebalances.

But hey, at least you’ll be able to buy some toys from the store, right?

UK government backs esports

Weavr, a consortium of esports organizations and partners including ESL UK and York University, managed to pull off a victory with the UK government to secure £4 million for esports innovation. This partnership and a cash injection from the state is reportedly going to create 45 tech-focused jobs.

The funding is part of the UK’s Industry Strategy Challenge Fund, which allows for research and development into future immersive experiences. The money will go towards additional live experiences for viewers to further immerse themselves into game broadcasts and ESL is set to showcase some of this at future events.