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International Business & U Do’s and Taboos of International Business Craig Maginness ExIn Global Strategies Denver, Colorado February 2013

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Where in the World... ? What do our customers buy? - value proposition What’s our core competency? - value delivery How do we make money? - profit generation Who do we compete with? - competitive situation Does our business translate?

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How Did We Wind Up Here? 80% of companies wind up in a foreign market because they reacted to an external event. -- a conference on China -- an order from Thailand -- a contact at a convention -- a rumor about a competitor

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1.Be proactive -- Plan with intention 2.Do the due diligence –Be patient –Use available resources 3.Seek strategic alignment –Don’t let the tail wag the dog What to Do! Decide why and where you’re going before you decide how you’re going to get there.