Are you utilizing LinkedIn to its full potential? Take advantage of all that LinkedIn has to offer by understanding each of the different marketing tactics available to you on the platform. Join me this Thursday, November 1st, at 12:30 for a 15-minute webinar covering these tactics, including LinkedIn’s most recent changes. To sign up now…

In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.

A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is missing the point and still barking up the wrong tree. Facebook only has so much…

Yesterday Facebook began rolling out the most exciting news for international brands on Facebook since the release of Timeline, Global Pages. With Global Pages, brands are able to have one global identity on one Facebook page. Global Pages have unified Likes and People Talking About This count, but each brand can set up localized versions…

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And the fund’s name? Braeburn Capital. And it is a private fund – you can’t buy…