Amlan Maiti

The SEO in 2015 will not change much compared to the current year, will introduce some new features, but few surprises.

At this time of year much bloggers to submit articles begin with the title that I bring today. Of course, all are assumptions based on experiences over the years and none have the magic wand to know what they are up in Google, or whether Yandex or Baidu will decide to come into force in other countries, such as Spain, although it is unlikely, you never know. However I got my crystal ball and I encourage you to make some predictions for 2015 SEO.

In the last year Google has renewed and made up many applications, presenting in some cases major changes, although this is not relevant for the SEO, the fact is that this is the trend in Google, always updated, always innovating and renovating.

More relevant to authors

As far as SEO is concerned, one of the biggest bets of Google was the Author Rank or authorship in which he would value the authors of the post, presenting pictures of them in the SERPs of Google, but this year 2014 took the decision to remove anything that results call attention to the rest of the results, including these pictures because it was pretty easy to handle by users.

Probably should not have taken this idea to the head, and although the destination remains the same have changed the roadmap.

Content Quality

In connection therewith, the big G appreciates more and more quality content, extensive and accompanied by audiovisual media that retain visitors reducing bounce rate.

The great challenge for search engines is to provide interesting content for users at the time they are looking for.

SEO on page

Google rewards increasingly more SEO on page and the original good content but is still unable to read the texts. It is therefore very important to structure the contents well and use h1 tags, h2, bold ...

Social SEO (SMO)

The guys from Mountain View have devoted much effort to get more active users for its social network Google Plus , although the takeoff was tricky, there is increasing activity in this network due to some extent benefit SEO, but the pubic generally do not yet understand how Google Plus works.
And speaking of social media , my experience in the past year has shown me that having an increasing role. Google uses social networks to scale to know that content are most interesting and shared.

Mobile Traffic and Local SEO

Mobile traffic is growing, quite possibly in 2015 mobile search surpass desktop search.
And of course, more and more resources dedicated to become absolute monopoly of mobile navigation betting heavily on Geolocation.

Quality links and authority

A few years ago it was not difficult position based comment on blogs with links and was discharged in many directories and search engines.

This technique, combined with the purchase of high authority expired domains still providing great results, but if not done carefully get caught and your site will die in hell.

Domains exact word

Regarding the EMD ( exact Domains with keyword ) is another practice that Google is removing value gradually. Recently, it was very easy to position in promeros Google results for a word using an EMD.

And how do we measure the authority of a page?

It's been several years since Google removed its bar the Page Rank , a tariff always denied it was crucial to position a page, but when the truth was a great reference since they were themselves which calibrated.

Today, the best reference we have to measure out the authority of a page is the PA and DA, but also have other references to Alexa Rank, Ahrefs ...

Google Panda and Penguin 2015

We all know that Google has a zoo of horrors that complicates life for the SEO worldwide, but also makes them more exciting.

The work of Google Panda is to filter the contents of original quality for positioning at the top and sweep the bad content.

Meanwhile Google Penguin has the difficult task of assessing whether a web hosting links are natural or acquired.

There is no doubt that during 2015 these precious Google algorithms will be refined and come out to bring order to the SERPs with increasing frequency since Google is working to consume fewer resources.

CRO, and Conversions

Finally I will take this post to talk about a subject that haunts me to work for improving conversions and CRO.

More often than I'd like to see pseudo experts worried sick about driving traffic to your blogs and websites regardless of its quality, but do not care at all its CRO and completely unaware that look into Google Analytics.

It's not about getting millions of hits and then has a bounce rate of 80% or more, less is always better and become more visits.

One problem with SEO is that traffic is often not quality and CRO is very small. A blog that leaves you 3000 Euro clean a month is an achievement, but it takes many years and much effort is always better to develop projects that can advertise on Google Adwords, since those 3000 Euro can get on a much shorter time scale.

And these are my predictions for 2015 SEO , And you who you think will happen?

Many people browse the Internet, but few know the existence and support provided by "caches" for Internet browsing, and thanks to them we get a much quicker to some services access and also save resources in most cases .

Theoretically, according to Wikipedia a cache is a storage area dedicated to the retrieval of frequently used data at high speed , but really a cache goes beyond and more in the area of Internet.

It is usually beneficial browser cache because the user will get a much faster load website after accessing the website for the first time , and server resources will save bandwidth and process by not having to spend the same files again and again.

But when you're developing a website or making modifications , can the browser cache bother us, because it may be that they can not see the changes instantly.

Using some simple HTML tags you can force to the visitor's browser does not note the browser cache, it is also useful when we have a website that is very updated and the browser cache difficult for us to process.

All we have to do is enter one of the following tags in the HEAD , ie, between the tag <HEAD> tag and </ HEAD> :

Google started to roll out the latest update of its search
engine out. The new update has been nicknamed Pigeon, and following the
previous two that were called Panda and Penguin. Unlike
previous updates, Google has not announced anything out officially, but has
confirmed that the rollout of the update started on 24 July.

The update is all this time on local searches and are not
intended to punish suspicious Internet sites, as was the case with Penguin.

A Google update in brief:

Google has not provided any information about this update,
but we can see what happens to our locations. Many local results have
disappeared from certain keywords, among other lawyers who live by bringing an
action cases experienced that they disappear from the results.

We can see that the pages have been notified to the service
" Yelp "has increased in the results. The company Yelp
living of user reviews of places have complained to Google about their sides
never appeared on the search results page - it seems that Google has been
listening to them since the Yelp results now appear on the search results page
when you search locally.

The update suggests that local pictures can give you
additional impressions; when you see a location on Google Maps, you see
sometimes also pictures from locality - you can put pictures of good quality
into your business and thus achieve greater visibility.

There is something in the air:

What does this mean for you? Pigeon directed against
the local search results, even though the changes in the SERPs seems to be
quite significant, remains the basic principles of local SEO the same. So
here are some general recommendations for your local business to get better
Google exposure.

·Make an individual Google+ Local page for your
business

Creating a Google+ Local page for your local business is the
first step to be taken up in Google's local index. Your second step is to
verify your ownership of the location. This typically involves receiving a
postcard / letter from Google that contains a PIN that you must enter to
complete verification.

·Select the correct category for your Google+
Local page

If you wish to appear in the local results for a search like "buying auto in kolkata", your company must be categorized as a dental practice. If it is
categorized as a chartered accountant, you have no hope of being shown on your
important keywords.

We will look at the site you have linked to from your Google
Places / Google + local side and cross-references to the name, address and
telephone number of your business. If all elements fit it works optimally.

·NAP consistency in all your business listings

Make sure your company name, address and phone number also
is consistently listed in local directories where your business is listed. Different
addresses listed for your company, for example. Yelp and TripAdvisor can put
your rankings on Google seriously down.

·Large number of positive customer reviews on
Google+ Local page and to third-party sources

The number of positive reviews have a proven impact on the
rankings in local search results. So be sure to encourage happy customers
to write positive reviews of your business. We appreciate the newly updated
content, so fresh reviews count more against a good location than the old
reviews.

·City or region included in your website's title
tags.

Another important factor in your "local" landing
page is to have the city or region you are targeting your side against the
inclusion of the local listing's title tag.

·Product / service keywords in the business title

It is also believed to have the name of a core product or
service in your company name can give you some advantages over competitors that
lack this.

This year is a challenge for your web site with regard to
positioning SEO because Google has become to implement a series of updates to
its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise
you to read carefully all the tips we give you in the next post. Do not miss
it!

Panda, Penguin and
Hummingbird: Rebellion in the "Farm Google"

For much of 2012 and 2013 we see the updates and changes
implemented by all kinds of Google. As never before, the Internet giant
rebelled in defense of the quality of content and links, rewarding the best and
punishing the worst.

These changes affected the rankings of the websites and
forced the Online Marketing professional to review the practices been underway
to reach the top of search results.

The main changes made ​​by Google, despite the uproar they
caused, were baptized with the name of three friendly animals. Let us review
them and their main characteristics:

Google Panda

Updates to Google Panda do focus on quality of design and
content of websites, punishing mainly rankings of specific pages in sites with
poor design, duplicate content and advertising excess.

Google Penguin

Following its new quality criteria, with another series of
updates to its algorithm, Google has punished the rankings of those web sites
or conducting questionable practices to generate links to your site, or had
links pointing to it from sites of low quality.

Google Hummingbird

Fast and accurate, and the new Google Hummingbird described.
It is not a filter that rewards or punishes websites but rather a change of the
whole algorithm focused on finding the contextual meaning of the terms for
returning overarching answers.

Why this change? The increasing use of mobile devices like
smartphones and tablets have changed the way the public makes their searches.
For convenience and practicality, the voice search is gradually replacing the
written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search,
making internal changes in their own way to group and display the results.
Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?

Historically Google has been quite reluctant to reveal the
exact formula for successful SEO. However, from this series of changes, it has
become clear that the focus of your SEO activities should focus on the
following areas:

User Experience (UX)

Web design and content of your site should be designed
primarily to provide a better experience for the users who visit it in terms of
usability. That is, your site should be:

1. Easy to navigate and easy to locate content.2. Intuitive and visually attractive.3. Accessible to persons with disabilities.4. Useful and that adds value to the visitors.

Relevant topics Location
Keywords

Your strategy Content Marketing should begin to rely less on
keywords and generate relevant content for your target.

Link building: Quality, Not
Quantity

Regarding the generation of external links (link building),
today more than ever you should focus on fostering relationships with people
and valuable sites in terms of quality of design and complementary to your own
content, as a result producing natural links.

Avoid any type of automated practice and / or connected with
low quality sites like those performed until recently directories, blog
networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks
today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require
you to adapt the website design and its contents. Incorporates responsive
design (adaptable or web design) to your website so that suits the different
screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work
in response to the specific questions that were made ​​by the users of these
devices to make their voice search. Hummingbird will give higher priority to
those sites, rather than unrelated keywords, contain the specific answers to
the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third
parties for use in your own web site or duplicate content.

Socialize

The presence of your brand and your website in social
networks, and the extent to which users share your content on them will help
improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion
in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on
SEO?

In our new resources section offers a full infographic on
the algorithms interesting and clear tips to master them to perfection you
provide.

An online store is not like a physical store, you gain
visibility just by the situation in your home. In an online store, if no
publicists, no one knows you. Shopify
one of the largest construction sites ecommerce stores.

SEO is the process of improving the visibility of a website
or an online search engine. Why is it important? Because the better keywords rankings
in the search engines, more traffic and number of potential customers to your
store you need SEO Services.

There is no single strategy for search engine optimization,
and online store owners should carefully evaluate your site to develop an SEO
strategy and plan of action as to enhance your presence in search engines and
attract traffic to your online store.

01. Do not rely on pay
per clicks (but not forget)

While many e-commerce sites rely on a pay-per-click strategy
to create visibility, the truth is that PPC costs continue to rise and once you
stop paying for the position, your online presence fades.

In addition, some customers have an inherent distrust of
links, banners, and other online ads sponsored. The e-commerce stores cannot
depend solely on a strategy must also implement PPC and organic optimization
practices to increase your online visibility.

Despite the above, recent studies show that when Google some
websites stopped using AdWords, 89% of clicks for payments did not become
organic SEO clicks. So be sure to use the pay per clicks in addition to search
engine optimization.

02. Avoid repeated
content

The content is the enemy repeated the search engines. Many
ecommerce stores tend to be penalized because they have large portions of
content as a result of repeated descriptions and product listings. We must find
ways to reduce the amount of repetitive and redundant content.

03. Have a content
strategy

Study a little of your content and regularly adds unique and
high quality to your ecommerce site content. Not only add value to users but
also help you with your positioning in the search engines.

04. Do not use the
product descriptions provided by the manufacturer

Build database of your products can be a long and tedious
process, and to try to save time, many shop owners simply copied and pasted the
product descriptions provided by manufacturers on their websites.

This is a big mistake SEO! Always rewrite the descriptions of each
product to make sure that is unique and favorable to search engines. Remember
to use words that people use in their searches.

05. Optimize images for
your products

Image search has become a very popular feature among users
to find products online. Therefore, e-commerce sites should add relevant
keywords in the ALT tags, alternate text for each image. For optimum effect,
make sure that each keyword used for an image is relevant, and avoid filler
words in your ALT tags. This is very important. Nor 01.jpeg call your photo,
you call it with a word that really describes what it is. For example,
zapatotaconverde.jpeg

06. Unique Meta
descriptions for each web page

When it comes to optimizing websites, ecommerce stores many
think it is enough to use the same Meta description for each page. But this is
another big mistake SEO! The Meta description should be written by humans in
order to help your store to get clicks once it appears in the results of search
engines. Each page in search engines is independent of site.

07. Includes product
assessments

Since the unique content is extremely important when it
comes to SEO, have a field for users to add an assessment of the products is an
excellent way to generate unique content for your ecommerce store. The Shopify
App Store, for example, includes excellent applications for the evaluation of
products in your store.

08. Add links to your products
on your homepage

A common mistake of many e-commerce sites is deeply burying
your product pages in the link structure. This will not only make it more
difficult for users to find the products, but also negatively impact the Page
Rank score, making those pages are less likely to appear on the first search
results.

Having the content about the products just a click of your
homepage will make things easier for both search engines and for your
customers. As in a physical store, everything should be exposed. People do not
charge what is in store.

09. Optimize Anchor Text

Add keywords to internal links of your website will help
improve the visibility of your store in search engines. Instead of using the
typical text "click here" to the link uses text that includes the
keywords that will help your site be better positioned. Put X brand shoes men,
for example. Also consider adding keyword rich links within the product
descriptions to bind to similar products on your website.

10. Organize your online
store for SEO

The ways you structure your store affect visibility.
Consider structuring it so that it includes several landing pages or landing.
These pages may be specific to a brand or product type. Doing this gives you
the opportunity to optimize for multiple pages and groups of keywords, which
will increase the visibility of your site in search.

Further Information

If you offer discount codes to your customers, consider
promoting them discount coupon sites and forums about them. This should also
help create free links to your store and make sales.

Also take the time to create a company profile on sites such
as Amazon reviews, Consumer Search, Yelp and Epinions are published. This will
help you easily build incoming links to your site and legitimacy when people
search for "assessment-of-your-tent-name."

If you want to share an idea that has gone well you leave it
in the comments and we'll add it so we can all benefit from. And if you think
this article has been helpful, share it.

It's true that Google+ has not had or still has the
popularity of other social networks like Twitter or Facebook, and for that
reason may seem senseless to create a page of our business in this social
network. But contrary to this perception, if you have a company, it must be
present on Google+, and not only that, but also be proactive and promote
interaction with other users of this social network. Remember, to create a
professional page, you must first create your personal profile.

But why is it
important to our business's presence in g+?

Very simple, it's all about positioning. It's true that
Google+ as a social network cannot be compared with figures from Facebook in
terms of users, but the importance here is not based on varying number of
followers, but in better positioning in the search engine most used by users
Google.

For it is not enough just to create a professional website,
but there are a number of key points to achieve it.

1.Fill
data of company page

It is important to fill out your profile with all your
business data, such as phone number, web address, e-mail address, slogan, etc..
Be sure to use keywords, ie words for which can be found on your company
profile to perform the search leads through Google.

2.Do
not forget to post frequently

A page without updated publications will decrease your
position in Google searches. Post engaging content for users who share
interests with you at a frequency of one or two daily post.

3.Participate
in communities

Communities can be compared to Google+ Facebook groups. But
while these have been directed more towards leisure and entertainment
communities are characterized by g+ professional connotation. Search
communities of the same professional sector and with the same interests. For
greater visibility and reputation as an expert and professional brand in your
industry, publishes them valuable content and interact with members commenting
articles, evaluating content, participating in professional discussions, etc...

4.Use
the circles

Circles are a good tool to segment your followers, so you
can have an exclusive circle for your clients, one for your employees,
suppliers, etc... This way you can communicate with a circle in concrete
without wasting time in search, for example, your customers among your
followers.

The values quoted in this article are some of the most
important points to keep in mind when building your business profile. But this
social network has more specialized tools that can be helpful to increase your
visibility, and are also frequently updated.

After knowing the importance of your business have a
presence on Google+, what you're hoping to create a professional site?

Content marketing is
catching up a lot in recent times and more tactics such as social media and
other tools are increasingly being used to distribute content online. More and
more businesses have started spending on content marketing in the recent years
than what it was in the past.

You can use sites such as
Quozio for getting crisp, clear and free images to use along you’re your
content. You need not spend a lot on high-quality stock photos every time.
Instead you can include quotes from sites such as Brainy Quote and save the
image using the tools available on Quozio. In this way you can make your site
look attractive without spending a great deal of money.

2. Develop content using TV
shows or movies

TV shows and movies have
high search volume and can pull a huge amount of traffic online. These are the
main reasons why you should include them to expand your content. You can also
research and learn about the best template titles to use to boost traffic to
your site!

3. Grab the attention of
others by talking about content on social media

You should try to
contribute something valuable rather than making noise by using the social
media tools such as Twitter and Facebook. New online marketers are guilty
of using outdated techniques for promoting their business. They just keep
bragging about the greatness of their products several times instead of
offering something new or talking about the USP of their products. By engaging
the audience and offering what they want exactly you can build a rapport with
them by grabbing their attention. It’s not an easy task, but in the end it all
comes down to sounding authentic and communicating in the right manner.

You can discuss your
content in social media by asking questions such as:

Did the post include valuable
information?

Are there any other suggestions you wish to make?

Did you find
what you want?

People respond better to
this approach since they get a feel that you are not intending to promote your
website! Discussing content on social media can enable more people
to learn about your offerings and also gives you a chance to improve upon what
you have already.

You can start your
discussion by visiting sites such as LinkedIn and Google+ Communities. Sites
such as these have more vibrant users who can go a long way in making
connections with you. You can also use sites such as Google+ Hangouts to get to
knowmultiple users at the same time!

4. Select and Post the best
Content

When you are unable to find
something new to say about your business, you can select the best content that
is relevant for your article and post the same on your article instead. Like an
art curator, you can look for relevant content online (infographic, article,
video) about your topic and post them online. Posting the best content
(not necessarily in terms of rankings) will offer insight and useful advice to
viewers and help them to stay for a longer time online.

5. Convert your articles
into slideshows

You can get more leads or
traffic online by using e-books and infographics along with your
content. You can also focus on the visual aspect and convert content into
a slideshow to lure more visitors to your site. After turning your content into
a slideshow you can have it hosted on Slideshare before embedding it on your
post or article. Since a vast majority of people prefer to view content
instead of reading it, using this method of content marketing can lead to
positive results within a short time frame.

Unique, relevant content is
undoubtedly one of the best ways to promote a good website. Users will enjoy a
pleasant experience by having access to unique or high quality content online.
Since the demand for fresh content is never ending and content writers may find
it a herculean task to churn out fresh content all the time, they can use any
of the aforesaid measures to make their dreams a reality.

Other quicker ways of doing
this such as publishing nonsensical or zero value content or
publishing other people’s content will not lead to the desired results in
the longer run. While shady techniques such as these can result in short-term
gains, an honest strategy of unique, high quality content creation will
definitely pay rich dividends in the long-run.

Author Bio:

I’m Ramya, a freelance web designer/writer based in
India. I have worked in a number of SEO
projects and have a good insight into creating a web design with SEO techniques
incorporated in it. Apart from web
designing and SEO I also contribute high-quality articles to top class websites
and blogs. Besides business I am part-time wildlife photographer and generally
an extrovert, I also like travelling to different destinations.