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In Other Words: Blokesploitation

A sultry snap of Kenny (Shane Jacobson)
- the first celebrity plumber or blokesploitation victim

It began with retrosexuals – the flipside
of the latte-sipping meterosexual dandy, who’d rather a Big M and could tell
people exactly where they could stuff their zucchini flowers. They were rough
diamonds from a time before gourmet grub and when manscaping meant burying a
bloke in your backyard.

Back in 2007 popular culture cottoned on to the Aussie
man exemplified by Kenny, the waste
management bloke with a heart of gold. The return of the flannie and
competitions for hot tradies all made the yob on-trend again. But mostly blokesploitation
appeared on lifestyle shows so no episode of Better Homes & Gardens was complete without a loveable chippy
showing the requisite builder’s crack.