60% of the Urban population is accessed to internet but overall 30% of the Indian population has access to Internet. Nearly 65% of the population are below 35 Year old but still 30% has access to internet means How we Indians is way behind in infrastructure has compared to China. Even Africain countries like Sudan have internet Penetration of 28%, Uganda is 45%, zambia is 30% & South africa 54%. India is huge population & huge opportunity in digital space but lacks in infrastructure.

Small business can build single page website for free using the website building tool called "Website" .Via Google My Business. You can build website with responsive design. The website is Search engine friendly & Google Map friendly.

Why Google is giving the website free?

Lead Gen Strategy – Free website give Small business lead contact & info for free

Most of the small business deals caters to local or micro locality audience. Giving the website free with seo friendly features & Map integration features, it is easy for google to translate to Paid client

More Localised Service provider – Google will get more info & more control are service provider website that caters local audience

More Verticals – Even Medium level enterprise are wooed & will create free website(even they have the website) to take advantage of local listing

For App platform, App Install & Uninstall is the key acquistion & product metrics. If a company publish new version, the existing & new users installs the New version of the App. Most of the companies come up with different strategies to maximize the install & retain the existing App Consumers.

The Existing Install & Uninstall Concept is painpoint for business & consumers because, every new version is realised the consumer needs to be update / install the App.

In Future, I personally feel that there is no concept of Install / Uninstall. The App can be accessed from cloud. Just register / login from the cloud.

I am a digital marketing & analytics professional. One advantage of digital medium is that, it cuts the distribution channel. That is why, the ecommerce portal selling products in competitive price & passing the benefit to consumers

Cutting Distribution channel in Offline – Strategy

Few days back, I read an article that one FMCG (ID Fresh) is started opening "Trust Shop" in Gated communities in Bangalore & Chennai.

What is Trust Shop? How it cuts the distrubution channel

Trust shop, where no sales person exists. The FMCG food products are stocked in the refrigerator (Batter, parrates) inside the gated community. The consumer take the product & pay as they like. The shop runs on trust. There is no supervison / monitoring (Like Web cam), etc.

By doing so, the company cuts the intermediates & stock the product in the consumer zone. They don't have to pay the middleman (Store keeper).

"Trust Shop" from Business perspective

Advantage

Brand value – This will build brand equity & value.

Profit – Maximizing the profit by cutting the distribution channel

Elite Group – When Tracking Elite Locality, payment is 99%

Consumer behavior – The product is within the reach, habituating the consumers to buy

Dis-Advantage

No Monitoring – There is no monitoring exist. There are chancesAround 15% of people won't pay

Product Tamper / Product expiry – If the product got tampered or the exipired product are displayed, it affects the brand

Search Type Breakup – How the People are engagement with Web, Image & Video Search for specific keywords

Country Breakup – How the people are engagement with specific country for specific keywords

Limitations in Search Analytics

Dimension Fetching – we can only fetch Max Two dimension at a time. For example: What is the breakup of Device for specific keywords? Yes, it is doable. But, if we want to know device breakup of Specific keywords in Specific country is not doable. These kind of multi-dimension stiching helps to get more granular data.

Improved GA/AdWords Remarketing List Activation: Improves the activation flow for new lists created in Google Analytics.

“Query Word Count” dimension: Adds Query Word Count to Search Queries report. This allows advertisers to analyze incoming search queries based on the number of words used in the query.

Cohort Analysis Reporting: Adds a report that provides cohort analysis on user behavior, including daily, weekly, and monthly retention and revenue/purchaser behavior. This report allows website owners and app developers to examine the percentage of users that are still using an app/site over time, and how much revenue/desired behavior they are generating.

Break down trends by country, age, gender, language and platform in order to gain insights about how specific groups of people use your app.

Funnels – Discover when your customers are having a problem getting through your app. Whether a checkout flow is asking for too much information, a level is too hard to beat, or you have a bug in your latest release – funnels help you get to the bottom of the problem.

Cohorts Analysis – You can look at what percentage of people who installed your app on a given day are still opening your app one week later. You can use cohorts to better understand retention, lifetime value, and repeat purchase rate.

Facebook App Ads & Third Party add tracking – Measure the lifetime value of your Facebook Ads. If you are running app ads on other mobile ad networks, you can integrate with attribution solution to measure ad performance and lifetime value by ad network.