My Simple NetApp Elevator Pitch

I’m often asked for an "elevator pitch" on what it is that NetApp does. Usually, the person asking knows that NetApp is a storage company; what they’re asking is more to try and establish what value it is that we offer over and above other storage companies. You’d think that something as short as an elevator pitch would be easy, but the whole idea is to condense a lot of information into a 60-second statement and I’ve seen a lot of people really struggle with this.