In it, Jacob and his crew, The Rooks, leap between stagecoaches, run across train rooftops, and steal members from other gangs by being too cool for school. Shit, they are probably even too cool to return to school at age 32 to finish those last few credits and finally get their doctorate. They run the school—the school of hard knocks. Hard knocks and conveniently marketing-friendly top hats.

Yeah, it’s all CG, which is kinda a shame given that Ubi’s already shown some gameplay. CG trailers are also pretty emblematic of E3 hype—all flash, very little substance. But it’s really well done CG, so that’s something. Fingers crossed that we’ll get something more substantial later today.

Can we get Jacob’s sister Evie front-and-center in any of this stuff, though? I mean, she’s playable. She is the other main character. And does anyone else find Jacob to be kind of an insufferable prick, or is it just me? He strikes me as the embodiment of a “badass” as imagined by the Internet, top hat and all. I hope he’s given room to be flawed and interesting in the game, but Assassin’s Creed heroes have historically been extremely hit or miss, so we’ll see.