Member’s intentions for using site are clearly and concisely portrayed in profile

Cons

Multiple ads interfere with the user experience

No recommended matches provided

No member verification features

The Review

Editor’s Summary

iHookup is designed to help singles hookup either in person or online and the site devotes itself entirely to that purpose. From high definition HD webcam chats to profiles designed to show your hookup compatibility, the site encourages members to digitally meet and play, be that either in person or through cyber sex. Although it clearly is a dating site featuring member profiles and communication options, the site functions more closely to an online personals directory, allowing you to browse through thousands of members until you find one who meets your desires for the day.

The adult dating site is mainly uncensored, yet you aren’t bombarded with skin-only pictures and videos. Members actually take the time make the site work for them, as can be seen in the tasteful pictures profile pictures, thoroughly filled out profile sections, and rapid messaging that takes place. In being on the site for less than three hours in testing, over 30 inbound messages were received, which speaks rather clearly about the enthusiasm of members on the site. And the rather large amount of messages don’t come as a shock, seeing as the site acts somewhat as a playground for exploring your sexual fantasies, perhaps even encouraging the less prevalent ones to more easily surface because of the digital barrier.

It’s hard to overlook the video aspects of the site, as they rival and debatably trump video features on other mature dating sites. Webcam chats open in new fullscreen windows and display members in stunningly detailed HD quality. The site also hosts an R-Rated section that, rather than send you off site like most other adult dating sites do, actually holds a video library of explicit videos, which again are beyond average in video quality and content.

As the site promotes the idea of hooking up with other sexy singles, it has some built in features to help you more easily recognize members who are likely to make the best casual hookup partners for you. You’ll see this come through on member profiles you browse, and get better over time the more you use the site. By completing your profile you are able to see the the activities and interests you share in common with each member. Beyond just shared interests the site does a phenomenal job at quickly and visually explaining how well you would likely match with another member through charts and graphs displaying how compatible you are ‘Under the Sheets’ and ‘In the Streets’.

According to SimilarWeb, iHookup has attracted an average of 216,700 members per month over the last six months, showing a 38.55% increase in traffic. Visitors spend an average of 2:53 minutes on the site visiting an average of 4.18 pages per visit. Nearly half of all visitor come from the United States, which has risen in visits 106.4% over the last 6 months, with France, South Africa, and the United Kingdom following behind. The majority of social traffic originates from the sites YouTube page, which is likely a lingering effect from the company’s controversial YouTube marketing campaign that earned the dating site a nomination for best marketing campaign at the 2013 iDate Awards.

Overall iHookup more than fulfills its mission to help singles meet other singles for casual hookups and cyber sex. It’s certainly a site where the results you get from using the site will closely align with the effort you put into it, so for those who prefer to pave their own path in their casual dating journey, it’s a perfect fit. This isn’t a dating site on which you’re likely to find your future wife, rather it’s one where casual hookups are much more easily obtained.

IN-DEPTH

Sign-Up Process

Registration begins with a one-page form to collect basic information such your sexual orientation, the sexual orientation of members you are looking to meet, your intent for using the site - ranging from online fun to dating - location, and birth date. From the one pager you’ll also create a username and password, and need to enter an email address to confirm your account. After registering and confirming your account via email you’ll be prompted to choose a subscription package, but you can bypass this by clicking on the top menu and begin exploring the site for free. Upon entering the site you’ll have 14% of your profile filled out from the registration questions and can choose to fill out the remaining section, which go into more detail about who you are and who you are looking to meet.

Members/Interactions

As the name suggests, iHookup is an adult dating site that facilitates casual encounters and the site is designed to do just that. The home screen is somewhat customized to you and showcases recent member activity displaying member profiles and a written description about their updates, such as those who check out your profile, just registered, or sent you a message. The home screen also keeps a list, displayed by profile pictures, of members you have recently viewed, along with your profile pictures. Beyond the home page, the site is divided into six sections, some for discovering new members, others for communicating, and a properly titled R-Rated section for sexual inspiration.

Members discover others to communicate with using the Hookup or Search sections. The Hookup section is a hot or not game that showcases one profile at a time and allows you to select yes, skip, or no. In this section profiles are displayed showing a member’s main profile picture, some basic info about their age and who they are looking to meet, and a what you should know about me section that is auto-generated from that member’s profile information. The Search section showcases a list of member profiles based on a basic search which you can further add filters to. Results can be sorted by nearest, last online, or newest, and directly from the search results page you can either click on a member’s username to see their full profile or ‘fave’ the member, send a message, or send a flirt. Everyone you fave with be saved in the Fave section and every message string will be saved in your Messages section.

Upon clicking into any profile you’ll see four sections of About Her, She’s Looking For, Her Photos, and About the Two of You. The latter section is especially interesting as it shows you detailed information about your social and sexual compatibility. Through the use of charts and graphs you can discover how compatible you are ‘Between the Sheets’ and ‘On the Streets’.

If browsing is more of your forte, explore the Live Chat or R-Rated sections. The Live Chat sections lists both pornstars and members on the site who are hosting live webcams. Upon clicking on any video a new window opens to show you the chat in full focus, HD-quality. The R-Rated section hosts exclusive, explicit videos that you can browse and view without leaving the site.

Safety & Security

iHookup is committed to ensuring user privacy and takes four distract security measures in order to do so. The site takes electronic security measures for computerized personal information such as password protection, database encryption and personal identification numbers, physical security measures such as restricted access facilities, organization security including limited access to data without authorization, and contractually requiring third-parties to protect and secure personal information. Additionally, payments on the site are secured by epoch ® payment solutions.

Noteworthy

At the 2012 iDate Convention, the hookup site won the “Best Up And Coming Dating Site” category. In 2013, iHookup.com was nominated for best marketing campaign at the 2013 iDate Awards with the company’s controversial youtube marketing campaign.

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