Mazda February Sales: SKYACTIV Makes the Difference

IRVINE, CA--March 3, 2014: Mazda North American Operations (MNAO) today
reported February U.S. sales of 24,431 vehicles, representing a decrease of
2.4 percent versus last year. Year-to-date sales through February are down
6.7 percent versus last year, with 43,155 vehicles sold.

Key February sales notes:

Mazda's SKYACTIV TECHNOLOGY accounted for 83.2 percent of all vehicle
sales during the month of February. This is the largest percentage of
Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best
month of total volume ever with 20,245 vehicles sold. Mazda6 experienced
its second-best February since 2008 with 3,945 vehicles sold, representing
an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's
best month ever with 9,353 vehicles sold, good for an increase of 71.6
percent, YOY. February was one of the most historic months for Mazda as it
celebrated the grand opening of its all-new engine and vehicle assembly
plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in
full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO)
will employ approximately 4,500 people and produce Mazda2, Mazda3 and a
Toyota B-car to be announced at a later date. Production from this facility
will be distributed to North, Central and South America and parts of
Europe.

Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles,
up 10.0 percent versus February of last year.