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Memes are big business these days – almost anything can spark off and gain a life of its own. Some creators profit from their ideas but often its others who cash in once an idea is established that make the most money.

In March 2012 that picture was ‘discovered’ and quickly gained popularity through many of the usual meme-generating and distributing sites. The Gersberms meme has jumped and evolved over time so that many major geek communities recognise it in some way – and in November 2012 the Nerdist channel commissioned Gersberms (Yer Gervin Mah) as part of their online programming for geeks everywhere.

The song didn’t catch me at first… but when the cameos started to mount up, my smile increased, so yes… this song is gervin mah gerberms.

What do you think about memes? What have been your favourites and why?