This is NOT a general admission ticket, you also need one of those, but it does grant you access to the special pavilion where you can:

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Enjoy small plates and craft beer pairings and engage in meaningful discussions with farmers, chefs and brewers, who share similar philosophies on choosing specific ingredients to enhance their products. Discover how much local foods have in common with craft beer from small and independent breweries.

This session runs 5:30 – 9:00 on Friday and is Sold Out (as is the only other session on Thursday.)