Content Marketing eBooks: The Ultimate List

With more and more marketers increasing their spend on content marketing, (76 percent this year!) it’s clear that content is making its way to the top of the priority list for many organizations.

If you’re working on building up your content framework, you already know that eBooks are an excellent way to give your readers a deep dive into any topic. (Creating your first eBook? Check out the Content Marketing Pyramid to see how you can get the most mileage out of large pieces of content.)

We have provided you with a list of eBooks that take a closer look at various content marketing topics. These top-notch eBooks will help your organization create, maintain and improve your content strategy. Don’t know where to start with creating infographics? There’s an eBook for that!

Click on the categories in the image above or scroll down to read more about each of the many eBooks.

Know of any other great content marketing eBooks that have helped your company succeed? Let us know in the comments below.

Content Strategy

Even with over 70 percent of marketers increasing their content spend this year, few will find success in overcoming content shock. This eBook provides best-in-class tactics and advice on how to become an enlightened content marketer.

A great content marketing strategy is what sets one organization above another. This eBook helps marketers establish a documented content strategy to boost the effectiveness of their tactics as well as their budget.

Your content strategy’s success depends on the readers it reaches. Extend the reach of content by distributing it through the right channels, promoting it to the right audience and repurposing to get the most mileage out of it.

This eBook is comprised of the results of Curata’s fourth annual content marketing benchmarks study. Find out what tactics are being used by industry leaders and how you can implement them into your own strategy.

If you need some background on content creation, this is a good read for you. This guide provides information on content strategy, essential types of content, stages of the content funnel and how to promote created pieces.

New to infographics or not, this eBook has great tips on how to enhance the quality and effectiveness of your information packed images. Check it out for insights on research, sharing and making your infographics go viral.

Anyone can write a blog, but what makes one more popular than another? Headlines, for one thing, have a huge impact on whether or not a reader will pay attention to what you’ve written. Check out this eBook for advice on creating viral content.

So you’re doing social media marketing, but are you really sure it’s worth the investment? Figure out how to measure the ROI of your social efforts and prove its worth to the decision makers in your company.

Understanding social media leads can be complex, but it’s critical to understand the process in order to improve and drive engagement. This eBook helped marketers understand how to increase the effectiveness of their existing efforts.

As a content marketer, you know that having, fresh, relevant content is the key to your success. But GOOD content takes time. In this ebook, you’ll learn how to balance and blend the two halves of content marketing —creation and curation

Readers want information on a variety of topics from diverse sources, but most marketers publish information in their voice only. This eBook provides insight on how to stop egocentric marketing and publish higher value for readers.

Analytics

This guide gives step-by-step information on how to measure the marketing metrics that matter using examples of Marketo’s own strategy. Check it out if you need help understanding which metrics to look at and how to interpret them.

This report aims to help readers interpret social data so that they can improve their strategies through consumer insights. Need help understanding consumer trends and your social impact? Give this one a read.

This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are effective and driving key business outcomes. As part of the journey, hear from over 20 of today’s top marketing experts on what they believe to be the most important content marketing metric.

Technology Trends

This eBook goes into detail on the use and effectiveness of various content marketing technologies and what tasks marketers need help with. Read this report if you need assistance finding your bottleneck or choosing the right tools.

Looking for a tool to help streamline your content marketing process? Although this is not in eBook format, this extensive list provides information on tools that help with everything from sourcing to measuring.

Technology is a large part of content marketing, and in order to succeed in the industry, it’s important to understand how technology and marketing intertwine. Check out this eBook to gain an understanding of the impact technology has on modern marketing.

Ethics

Curated content means increased value for readers, improved thought leadership and consistent, relevant content. However, if not done ethically it could do your business harm. Find out how to curate ethically in this eBook.

Email

This eBook helps readers go beyond first name personalization, accentuate brand voice and improve ROI when it comes to email marketing. Check it out for inspiration and new ideas on how to boost your email strategy.

In many organizations, email marketing is the most effect content tactic when it comes to driving sales. Read this eBook for insight on how to craft the highest quality email campaigns and get the most out of your efforts.

Redesigning an effective website isn’t always an easy task and takes a lot of thought and consideration. If you’re currently remodeling, check out this eBook to make sure you’re not making this SEO mistakes.

If you’re not a beginner and you’re looking for advanced and extensive SEO detail, this is the perfect eBook for you. Check it out for the most up to date SEO information to employ in your content strategy.

Michael is the CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University. You can reach him on Twitter at @michaelgerard.

You’re welcome Jorge. Feel free to recommend any other content marketing ebooks as you come across them.

https://www.twitter.com/chadpollitt Chad Pollitt

Thanks for including my ebook on this list Michael! I’m honored to be mentioned in the same post w/ all these great brands and folks. This is quite a list. How will you top this for your next post? How about stack ranking all of these ebooks by their design?

Michael Gerard

Great idea Chad!

http://www.feldmancreative.com/ Barry Feldman

Happy to have one of my ebooks included. l

I have to nominate the one that is the most entertaining and informative I’ve read, “The Beginners Guide to Blogging and Content Strategy” by Shane Snow of Contently. Really fun read, as Shane’s stuff always is.

Also, I love the “checklist” by Velocity, also one of the web’s greatest writers, Doug Kessler.

Michael Gerard

Thanks Barry. I’ll check these out.

Maheshwar Venkat

Would love to know if you used an existing plugin or coded-up that beautiful pop-up !

http://www.contentchampion.com/ Loz James

Hi Michael

Great list of ebooks – really well put together.

It’s the perfect complement for a post on my own blog, which covers hardback books:

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