Etihad Airways relaunches website as part of ongoing digital transformation

Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com as part of its continuous commitment to improve the online customer journey, making it easier for guests to plan their trip, search for information, and manage their booking.

The refreshed website is now
live globally on all Etihad’s site editions in 16 languages. Redesigned from scratch,
guests visiting etihad.com now enjoy faster loading pages, thanks to cleaner redesigned
content, images, and graphics. An
easier-to-navigate site and a reduction in the number of pages makes it simpler
for people to find the information they want.

Frank Meyer, Chief Digital
Officer, Etihad Aviation Group said: “Enhancing the guest experience is at the
heart of what we do. Knowing travellers increasingly turn to digital channels
to manage their journey, we completely redesigned our website to provide a
superior digital experience.”

With a larger percentage of consumers
accessing etihad.com via mobile, the new website is responsive across any
device, be it a smart phone, tablet or desktop, allowing guests to access
information quickly and easily, before they reach the airport.

Additionally, 25 per cent more
guests are now accessing self-service functionalities and checking in online thanks
to the newly integrated technology which supports flight tickets booked through
all channels. Previously, this was only available to those that booked directly
through Etihad.

“This achievement marks a
major milestone on our digital roadmap and follows on from other recent successes
in the digital space. Last year, we deployed customised offers to allow our
guests to choose more personalised travel options online before their flight.
The digital ecosystem is changing and we are looking to the future,” adds Meyer.

Future enhancements in the
coming months include a new booking engine to provide a consistent end-to-end
user journey which is mobile responsive and features a more user-friendly
payment system. Guests looking to travel will be able to pay with cash, Etihad
Guest Miles, or a combination of cash plus miles.

The next phase will provide a
more seamless digital experience when navigating between Etihad Airways for
flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for
packages, with a view to letting guests manage their entire Etihad travel
experience in one place.