Dockwise is world market leader in heavy sea transport. With Dockwise no longer being part of the Heerema-group, it needed a new identity. Jacqueline van den Bergen, manager internal and external communications at Dockwise, asked A*Life to introduce the new logo within the company in an extraordinary way, enhancing company pride.

Program and effects

The Logo Launch combined a logo tattoo on the arms of top management with a motivational “mission possible” video. And a few teasing invitations for awareness and curiosity. The Logo Launch in Breda was shown live via webcast in Shanghai, Houston, Busan and Fort Lauderdale.

Jacqueline van den Bergen: “The Logo Launch was a big boost in teamspirit and company pride. Not only in Breda, but all over the world. All colleagues wanted these tattoos for themselves and their kids and the video still is shown to friends, future employees and at fairs. Nothing but good memories on the logo launch. And that was not all: my global communications team will never forget the teambuilding in Rotterdam. Thanks!”