Design Management Conference Europe

Adoption of Service Design as Strategic Capability in a Corporate Environment

Lavrans Løvlie: Project Lead & Founding Partner at LiveworkAnnita Fjuk:Research Director of design thinking and service innovation, Telenor Group

Wednesday, 20 June

BREAKOUT SESSION 11.00 – 12.15

Corporations operate in constant struggle to bring innovative services to market. Service Design offers a potential solution. This interactive session is based on four years of research with the Telenor Group who employed «service design thinking» as a key strategic priority to drive innovation, and set up global governance and a program to execute it. The research has revealed how the «Institutional logic» of a corporation is challenged by the «design logic», and how these can be aligned to achieve success.