Not only does this differentiate Intel from its main rival AMD, but also makes intel stand out among the clutter of tech brand sonic logos. Many of whom are indistinguishable because they all conform to the ‘futuristic’ language of wooshes and synthetic sounds, that are derived from film sound design cliches, not brand attributes.

Close your eyes and play your brand soundtrack, jingle, voice over, audio logo, next to your competitors’ – Can you tell the difference?