One can assume that Hill was wearing shades from her palette in this shoot. If that's the case, then there are some sweet reds in the J. Hill collection.

Hill responded to tweets about the collab, but still hasn't revealed who she is working with. She also confirmed that it's not Smashbox nor is it Anastasia Beverly Hills, as some fans theorized.

That said, the makeup diva did share that the palette is dedicated to her followers and subscribers. Her legion of loyal Hillsters have certainly elevated Hill to her status as one of the most popular beauty influencers on the web and this is a sweet "Thank you" to them!

Balloons that spelled out her name were on set.

She was getting her makeup did, instead of doing it. That slinky dress, though!

Is it me or is Hill totally striking an Ariana Grande-like pose here? Remember when AG rocked these girly, poufy frocks? #Adorbs.

Notice the red splotch! That's likely the palette on the table, obscured for now.

Another tease! I love her pretty signature.

Aw!! What a sweet gesture.

Check out her hair and makeup. Slay all day.

Remember what I said about red? One would assume she is rocking her own palette here.