Thursday, March 06, 2008

Friday Night Lights Renewed for 3rd Season?

Passionate fan support of a small, but loyal audience may have worked again. Deadline Hollywood Daily reports NBC is about to make a deal with DirecTV to bring "Friday Night Lights" back for a 3rd season.

The show averaged 6.18 million viewers this year, down from 6.20 million the previous year. Although the ratings were almost identical and the show did well in key demos, it was considered "on the bubble" especially after the recent insensitive comments made by NBC honcho Ben Silverman.

But after the fans voiced their outrage over the possible cancellation of the series and began sending footballs and light bulbs, the network execs searched for ways to renew the Texas-based drama that would make financial sense.

According to the reports, the 3rd season of "Friday Night Lights" would premiere on a DirecTV channel, followed by a possible rebroadcast on NBC.

Please note that it is not yet clear how many episodes would be filmed under this yet-to-be-signed deal and how soon after the DirecTV premiere (and in what time slot) NBC would rebroadcast the show.

Last year NBC made a similar deal for its underperforming "Law & Order: Criminal Intent" series with USA Network, but may not have even re-aired the show had there not been schedule holes to fill due to the writers' strike.

Nevertheless, "Friday Night Lights" would air across multipurpose platforms, one of which could be online streaming, giving the fans plenty of opportunities to catch up with the show.

Although the network has yet to make an official statement, the DHD report was confirmed by TV Guide.

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