Samsung reveals new Galaxy S7 Edge to make up for Note 7 fail

Samsung has unleashed a secret weapon in its quest to recoup losses from the Galaxy Note 7 debacle: a ‘Blue Coral’ S7 Edge.

The new colour option for the Galaxy S7 Edge will go on sale on November 5, and will start from $1,098 over in the US. The choice of ‘Blue Coral’ is particularly interesting because it was one of the colours available with the Note 7. The new version of the S7 Edge was leaked earlier this month, leading many to speculate that it was an attempt to help retain forlorn Note 7 customers who were affected by the recall (read: all of them).

Previously, Samsung’s Galaxy S7 Edge, which launched back in March, was only available in the following colours: Black Onyx, Gold Platinum, Silver Titanium, and Pink Gold. In a press release, Samsung said: “The new colour variant of the Galaxy S7 Edge 4G+ features a refined design coupled with powerful functionality while encased in a cool blue hue.”

Samsung has been struggling to make up for lost time (and money) after it was forced to announce a global recall for the Galaxy Note 7, then only a month old, on September 2. The recall came after an internal investigation uncovered a serious battery design flaw in the phone that was causing some users’ handsets to spontaneously catch fire.

After replacing many of the affected Note 7 handsets, Samsung was forced to issue a second and final recall because it emerged that the problem may not have been entirely fixed. Samsung has since stopped manufacturing the phones, and now urges all customers to turn off their Note 7 handsets indefinitely.

Yesterday, Samsung released its earnings for the latest financial quarter, and revealed a 30% slump in profits year-on-year. Unsurprisingly, the South Korean technology giant blamed the Note 7 woes: “The Mobile business saw its earnings decrease significantly quarter-on-quarter due to the effects of the discontinuation of the Galaxy Note 7. However, smartphone shipments remain solid due to continued stable sales of its existing flagship devices, including the Galaxy S7 and S7 Edge…"

Fortunately, Samsung has a back-up in the form of the Galaxy S7 Edge which, aside from a few minor differences, is very similar to the Galaxy Note 7. The phone features a 5.5-inc QHD display, 4GB of RAM, a 12-megapixel camera, and a 3,600mAh battery. We gave it a 4.5/5 score in our review, praising its great camera, stunning design, and sharp and vibrant display.

Keith Horn

October 30, 2016, 9:20 pm

ed jon

October 30, 2016, 9:25 pm

Oh that many reports straight out of the box and the phone was cancelled and cost Samsung billions. Obviously there's no issues. Why not risk it? Why not risk the well being of the people around you too? There couldn't be a better phone or one on par that doesn't catch fire. I hope you don't have any children or work with any children or anything like that. Good luck.

cleanupcars

November 1, 2016, 12:31 am

Nice etiquette on show there to your fellow human beings.

In the UK, the major insurers reserve the right to invalidate your home policy if incident is caused by this rogue phone.

You could get a life & move on because:- Samsung software updates will hobble your battery performance.- Samsung are planning to deactivate all affected models in the future to avoid liability.- Most airlines will get very upset indeed if you bring the Note 7 on board, even if powered off. Few passengers might too!- Resale value will be zero!

Anyway, look forward to another of your kind, considered responses.

Why listen to Samsung or all the mobile industry experts when there is that little voice in your head?

Keith Horn

November 1, 2016, 12:52 am

Oh well, my phone - my life. It is really difficult to let go of the best phone made this year. There just isn't a phone out there that comes close to the Note 7 in performance and tricks.When an equal comes to market I will give it due consideration. Until then I'm happy to point out that I'm a proud Note 7 owner while I sit back and watch the ill informed freak. 😨

Shamoy Rahman

November 21, 2016, 4:40 am

You'll probably be happier switching to the Sony Xperia XZ. I feel a lot more satisfied switching to it from my Note 7.

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