USF Study Shows Music Volume Affects Consumers' Choices

USF Muma College of Business marketing professor Dipayan Biswas talks in the WUSF studios.

Mark Schreiner
/ WUSF Public Media

Originally published on June 19, 2018 6:56 pm

If you've ever dined out and wondered why you chose a cheeseburger over the salad, the choice may not have entirely been your own -- you might have been influenced by the music the restaurant was playing.

That's one of the findings from a study by a University of South Florida researcher.