This is getting really old. The only explanation I can give for BMW's current strategy is that they decided that the market for the Ultimate Driving Machine was shrinking while the market for luxo barges ala Lexus and MB was growing. And so decided to cede that small slice of the pie to Audi.

How else can you explain them gift wrapping their lunch for Audi? This has to be the sixth or seventh recent comparison where an Audi is picked over a BMW by C&D who were historically BMW lovers. I have this bad feeling that the next A4 will thoroughly thrash the F30 in all respects.

BMW has of late deviated a little (or more in some critic's eyes) from the Ultimate Driving Machine mantra - what with focus on softer riding cars, more luxury, fuel efficiency, low rolling resistance tires and other 'green' initiatives.....And Audi seems to be picking up a free lunch as you said.

of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....

of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....

I thought the two cars in this comparison were quite evenly matched, and are natural competition to each other. Wonder what resulted in the major price difference?

of course, car and driver keeps comparing audi's that are $20K cheaper than the bmw counterparts... of course, they're going to win the comparos. See the M5/S6 comparo and now this 640GC/A7 comparo....

Dont you think your logic is backwards? Shouldnt the more expensive car win the comparo?

There is no question Audi's latest offering is sportier than BMW's. If performance is your top priority, its hard to ignore Audi.

I didnt read this as BMW being defeated in performance, but that the $20K extra they are asking for the GC is too much. As nice as it looks, I agree BMW has priced this car over the top.

+1, what I was trying to say

Quote:

Originally Posted by The X Men

Dont you think your logic is backwards? Shouldnt the more expensive car win the comparo?

No actually, my logic is spot-on. The reason C/D gives the winning nod to audi's in those 2 comparo's is precisely BECAUSE it is 20K cheaper.... i.e. amazing performance, luxury and style for 20K less. Were, the audi as expensive as the bimmer in the comparo, it wouldn't be so clear cut who the winner is.