Customer insight is central to experience-driven commerce. The information and data you derive from customer behavior and interactions gives you deeper perception and understanding of your audience, allowing you to continually enhance digital experiences.[Continue Reading...]

Although it has evolved into a creative, people-centric field, many still consider marketing a bad word. As we embark on the new digital frontier of marketing, we have the opportunity to elevate it to a practice based on personalization, relevance, and context.[Continue Reading...]

Is your testing reaping the benefits of iteration? Instead of relying on a single batch of results, dig deeper to pinpoint the factors that contribute to successes and failures, and then leverage that knowledge to optimize further.[Continue Reading...]

For those of you out there responsible for driving e-commerce activities for your company, this post will be a guide to those sessions of interest from both Adobe as well as our partners that will be sharing insights from their work.[Continue Reading...]