Sony Chooses ZEDO for Video Tagging

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ZEDO, INC., the leading independent advertising technology partner for publishers, today announced that Multi Screen Media has become a ZEDO customer. Multi Screen Media is using ZEDO’s VAST tags to serve video ads (pre, mid, and post-roll) to its VAST compatible video player.

“TV advertising is still the best. I believe that as publishers run VAST video ads on the web, online advertising will become as good as TV,” says Roy de Souza, founder of ZEDO. “Multi Screen Media is using ZEDO to serve the pre-roll ads at the beginning of their videos.”

ZEDO is a twelve-year-old advertising technology company, the third largest independent ad server and a thought leader in the industry because it is continuously innovating and improving its products as the market changes.

SONY's India unit chose ZEDO "because of its ease of use and advanced technology platform," says Ajay Kumar Meher,Sr. Vice President & Head - Technology at Sony Entertainment Television. "This technology is a major improvement over SAAS."

About ZEDO
ZEDO, Inc. is a full service advertising technology partner for digital publishers. Known for technical innovation, ZEDO offers a suite of products and services that boost revenue and lower ad operations costs, including a full-featured ad server, the latest mobile ad formats, a self-service platform for advertisers, yield optimization, outsourced ad ops, and ZINC, a premium CPM ad exchange. ZEDO's products may be integrated into a single technology platform or used separately. As the largest independent advertising technology player, ZEDO is distinguished by its global reach and cosmopolitan market knowledge.

Founded in 1999, ZEDO is headquartered in San Francisco and has offices in New York, Sydney, and Phoenix, as well as offices and development centers in Russia and India.

For information contact francine(at)zedo(dot)com or liz(at)zedo(dot)com