The Bottom Line
Due to a dramatic 26 percent year-over-year decline in prices across all pixel-pitch categories in 2016, LED video-display shipments are expected to grow 27.5 percent with 4.9 percent revenue growth this year.
The outdoor-retail category held almost 40 percent of total market share, due to the high brightness and durability of LED video. However, as installation shifts to indoor applications, this market share is expected to drop to 35 percent by 2020.
LED video price erosion and the market’s increasing appetite for higher resolution displays will shift pixel-pitch categories lower, with 2-4.99mm being installed for both indoor and outdoor digital signage applications and 5-9.99mm catering purely to outdoor displays.
With indoor and outdoor retail and public spaces acting as the main driving force, these categories are expected to achieve year-over-year growth of 98 percent and 63 percent, respectively.

The advent of fine pixel pitch technology has opened up new opportunities in Indoor Applications for LED Video, making it a viable competitor to Rear Projection and LCD. In 2015, the <=1.99mm pixel pitch category grew by 279% year over year (YoY). However, will 2016 be another good year for Fine Pixel Pitch LED Video? IHS analyzes the 2016 outlook and strategies for the Fine Pixel Pitch LED Video industry.

The Consumer Technology Association (CTA), continues to advance its agenda to support growth and development in the technology sector. To this end, a billboard positioned in one of the main lobbies was eye catching. It announced the creation of a “State Innovation Scorecard.”

LeTV has made a $291 million investment in TCL Multimedia, the TV business of TCL group. The investment has strategic importance as both companies pursue growth outside of China. The relationship will give LeTV a solid supply chain partner, and TCL benefits from LeTVs very popular online content portal.

TV promotions are critical for many retailers on Black Friday due to the blockbuster nature of the price points and desire by many holiday shoppers to purchase.
We have taken a look at all the major promotions for TVs this year, and give you our take on what it means.

Aside from traditional Chinese shopping holidays, such as Chinese New Years and Golden Week, several new shopping holidays have appeared in China in recent years. Most of these are created by Chinese retailers as a way of encouraging more frequent promotions, particularly for online sales.
Singles' Day is one such shopping holiday, falling on 11/11, and created by e-commerce retailer Alibaba.
This year, sales grew 60% from from 2014, with newcomer TV brand LeTV holding top market share.

Aside from Chinese New Year, the Golden Week Holidays around late September and early October are among the most important time periods for retail sales in China. This year, TV sales were impacted by a shift to new promotional holidays brought by online retailing and some new TV brands.
Key points are highlighted below, but please download the attached presentation for a full analysis.

The 2015 IFA exhibition in Berlin ended last week, and a team of IHS analysts were on-site to review the latest trends and announcements related to TVs. Highlights include 4K, 8K, HDR, wide color gamut and growth of Chinese brands.
Key points are highlighted below, but please download the attached presentation for a full review.

iPad Pro features:
- Largest iPad screen to date, at 12.9-inches a full 3-inches larger than the iPad Air 2
- Retina performance, 5.6 million pixels, more than the MacBook Retina Pro
- New 64 –bit A9X System on Chip (SoC), faster than 80% of current portable PCs
- Faster graphics than 90% of portable PCs
- New 4 speaker audio system with 3X the volume of the iPad Air 2, reorients with rotation
- New Apple Pencil and full size, Smart Keyboard expand input options
- iPad Pro, Apple Pencil, and Smart Keyboard go on sale in November of 2015
Apple also announced:
- New iPad mini 4, with performance to match the iPad Air 2
- No changes to iPad Air 2 in this announcement.

Samsung announced its acquisition of Logan, Utah-based YESCO Electronics, LLC, a notable manufacturer of LED signs and displays. The terms of the deal have not been publicly disclosed. This acquisition clearly reinforces Samsung’s strategy of incorporating direct-view LED video display technology into their existing product mix to seamlessly cater to both indoor and outdoor digital signage applications.

LED video displays have finally moved to the mainstream signage and professional displays market. This was evident at Integrated Systems Europe 2015 in Amsterdam, where most of the display brands showcased their new LED video display products in an effort to seamlessly cater to both indoor and outdoor applications.

Toshiba has taken measures to restructure its TV business. TV development and sales operations by Toshiba will be ceased in North America and instead the firm will license its products to be sold by Compal Electronics, headquartered in Taiwan, by March 2015. For all other regions outside of Japan, Toshiba has further announced its intention to transform its consumer TV business also toward a brand licensing structure.

Front projectors have been the leading technology in the education market due to its price advantage over other technologies. However, increasing need for student engagement and collaboration is driving significant change in instructional technology in classrooms. While widespread use of interactive flat panel displays may take a few years, Interactive White Boards (IWBs) are commonly used in the education vertical, particularly in K-12 schools, due to their price, flexibility, design and ability to engage with students.

The demand for LCDs in digital signage is becoming increasingly diverse, with many noteworthy trends in LCD technology allowing these displays to be employed in a wide range of vertical markets. These trends during 2014 sets the stage for the coming year, and IHS expects total worldwide LCD digital signage displays to enjoy moderate increases of 7.3% and 7.8% in 2015 and 2016, respectively.

Smart TVs are quickly becoming the new standard to enhance guest experience in the hospitality industry. Hoteliers are looking at Smart TVs as the next big revenue generating opportunity in the hospitality industry, and many hotels are willing to incorporate these solutions to differentiate themselves from their competition.

Tesco, one of the world’s largest retailers, has launched its second tablet, the Hudl 2. Hudl 2 features an 8.3-inch high definition display, upgraded sound from Dolby Audio, and an Intel quad-core processor.