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OFFICE 2016

Blog

We recently celebrated the Fourth of July and have now entered into the summer lull that comes before the start of school, Labor Day and the holiday
season. As managers and business owners, you have the perfect opportunity to set a few objectives for both the rest of the summer season and the
rest of the calendar year.

1) Try and implement a unique sales and marketing technique: When business slows and meetings get less frequent because of vacationing employees
and clients, you can always try to bring something new to your usual sales approach. Maybe you finally create an ecommerce site for your small
store. Maybe you create a Facebook or Twitter page to start expanding your online presence. Maybe you jump start your email marketing efforts by
creating a mid-year newsletter detailing all of your successes for the year so far and what you hope to accomplish by year’s end. Whatever you
decide to do, keep track of what works and what will need improvement. If you discover great results through a certain technique,

2) Hold a summer review meeting: Gather your team at least once or twice over the next few weeks and check the pulse of your company’s culture
and teamwork. Allow team members to ask questions about specific projects and pitch ideas for future endeavors. Provide a mission statement and/or
vision for the next half of the year. Though you are the manager, you want your team to maintain a sense of ownership over each of their tasks
so they can complete them to the best of their ability.

3) Recognize objectives completed and audit strategies for any open tasks: As a manager, you realize that celebrating the success of both the
company and team members greatly increases morale for the next round of tasks. Take a look and recognize all of the recently completed objectives
for the year and analyze reasons that the success occurred. On the other side of the spectrum, examine each of the tasks that have yet to be completed
by your team. Are there any missing parts that could help finish the task? If so, you may want to pivot your strategy so you can easily fix the
issue and move on to your company’s next project.

For more summertime management strategies, contact us today at leijun@campbellbusinessservices.com

As a business owner, you want to be thoroughly involved with shaping the mission of your company as well as the team members who have joined you. However,
you may eventually reach a point where you begin stretching yourself too thin and need someone else to handle daily operations. Here are a few
qualities to look for when seeking out a manager that will help drive your vision and team forward.

The manager communicates effectively with the team, and in turn, the team trusts the manager - Communication and trust represent two of the
most important aspects of any relationship and are incredibly crucial in a business setting. Your manager should be able to articulate expectations,
objectives, and measurable goals in a way that motivates your team to perform beyond their potential. If the communication is open and effective,
the team will be able to put their trust in that manager and work alongside them to create the best results possible.

The manager stays organized and calm in any situation - Sure, we all lose our cool sometimes, but the manager of your business should have
a high enough emotional intelligence to where they do not explode or break down in a stressful environment. Your team looks to the manager for
leadership and guidance; they do not want to see their leader crumble. Also, the manager must plan ahead for any and projects and meetings. Nothing
strikes fear in the heart of a client or customer like a team who is not prepared to address their needs.

The manager cares about the customers and/or clients they are assisting - The last thing you want in a manager is disinterest or apathy
towards the people who ultimately hold your livelihood in their hands. You want a manager who inspires to team members to go beyond what is expected
in customer relationships. The manager should be a superb example of service and hospitality. Accepting anything less is detrimental to your team
and your business.

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Before focusing on elements such as sales & marketing, financial management and talent management and then delegating tasks to those specific departments,
a small business owner must understand why an operations manager is so crucial. Operations management sets the tone for the day-to-day tasks necessary
for a successful company.

Here are three ways describing how an operations manager is the heartbeat of your small business:

1) Selecting and cultivating relationships with your vendors - No matter how small or large your operation, you will need to contract
vendors for office supplies or product distribution. An operations manager will provide you the template for seeking out and using certain vendors,
whether that is the schedule for deliveries, certain contact persons or price points for different products.

2. Establishing daily procedures for employees - Your policies and procedure manuals are essential to providing structure within your
team. Click HERE for a list of items you should include. The procedures developed by your operations manager can help solidify the practical processes for new hire
training, team member absences and more.

3. Creating company objectives - Before releasing your sales and marketing teams out into the world, you must first provide them a
series of company-related goals to meet. These team members look to your guidance to provide them with a mission that permeates all their efforts.
Your operations manager can help clarify what is needed for the next month, six month or 1-year period.

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If you’re the owner of a small business, chances are you manage a team of talented, but sometimes very different, people. You want everyone to succeed,
but you also want to establish the way in which you encourage this success.

Here are a few management styles that you can use for your team.

1) Authoritative - Depending on the industry in which you and your team work, sometimes you need to be more strict as a leader to make sure
your company's tasks are accomplished. You provide clear instructions to make sure every team member understands their part and the best way to
succeed in their role. Your assignments have firm deadlines that allow the business to run efficiently.

2) Coaching - You focus on measurable goals for each team member and personally meet with them to discuss how to accomplish work-related tasks
and to grow in their role at the company. When discussing mistakes and concerns, you try to acknowledge the consequences of the team member's actions,
but also find a way to implement constructive criticism and positive reinforcement.

3) Collaborative - You enjoy hearing feedback and ideas from the people on your team. Your internal meetings focus heavily on brainstorming
strategic endeavors to best reach your customers or clients. You try to offer as many opportunities as possible for innovation while still keeping
all parties on task and moving the business forward.

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