According to the organisation, me&you mobile challenges the norm of expensive, complicated 24-month contracts and poor customer service.

South Africa’s newest mobile virtual network operator (MVNO) and first SIM-only mobile service provider, is allegedly going to offer the lowest call rates in the country.

“Local mobile users have been conditioned to believe in the perceived benefits of the mobile contract, only to be locked in for 24 months while paying more than they expected,” says Brett Howell, chief executive of me&you mobile.

“Big mobile networks often use outdated business models that limit consumer freedom and impose hidden costs, such as handset costs, that subsidise their massive overheads. And now users are expected to absorb the recent unforeseen mobile tariff hikes.”

Howell, added that me&you mobile is breaking the mould by bringing a lean, digitally efficient business model to the mobile market.

“We’ve done our homework and we’ll offer people what they really want - simple, flexible, fairly priced mobile options and great customer service without hidden extras,” he added.

The company is launching with an introductory offer to its first 1,500 customers, of 300 rand unlimited talk time to any network, any time of day, and is offering all users call rates as low as 39 cents per minute.

“If you compare me&you mobile to the other networks, you’ll see we offer the lowest guaranteed call rates in SA, any time of the day to any network,” said Howell.