COOKIES ON

THIS SITE

We use cookies and the like for the purposes of statistical analysis, improving the friendliness and usability of our website, tailoring content to your interests and engaging with social media. By visiting our website, you consent to our and third party use of cookies as described in our privacy and cookie policy.

SUBSCRIBE TO RSS FEED

FILA Brazil Sponsors São Silvestre Race

(FILA Brazil) -- The FILA Brazil team was front and center at the annual São Silvestre race this past December 2014 as part of their continued role as a sponsor of the Kenyan running team.

An annual race that draws over 30,000 runners from around the world, the São Silvestre race is one of the most important running competitions in Brazil. And the FILA team did not shy away from the opportunity to showcase its name. As part of their sponsorship, the FILA Brazil team ran a stand where race participants could receive their official t-shirts, running chips, and other race kit items. Merchandise was also available for participants and fans to try on and purchase.

In addition to their sponsorship initiatives, FILA Brazil also seized the opportunity to introduce their new campaign, FILA Kenya Ribbons: The product that will make the Kenyan blood run in your veins. During the course of the race, the campaign's video spots could be seen on the big screens across São Paulo, impacting runners and spectators alike. The team topped off their efforts with an e-commerce push during the holiday period that included video ads that linked to Netshoes.com -- one of FILA Brazil's biggest e-commerce clients. Links to the TV and YouTube spots can be found below.

SEND MEDIA CART

CLEAR ALL FIELDS

CONTENT DISCLAIMER

IMPORTANT: Please note that any recipients of this Media Cart will be able to download its contents, regardless of the access rights any recipient may have. For example, if you have added restricted content ANY recipient of the Media Cart will be able to download its contents (regardless of whether they have access rights or not). Additionally, users may forward or share a Media Cart with other users, who would also be able to download the Media Cart's contents. Please add content to this Media Cart with caution.

Invalid characters foundInvalid email address

MEDIA CART

CART SENT!

Recipients

Your Media Cart has been sent to:

Oops!

You must enable cookies in your browser to use the Media Cart feature.

MESSAGE SENT!

Thank you for getting in touch with us, we’ll get back to you as soon as possible.

Publish Your Content

Are you looking to share your brand’s news with the global media? Our content hub has access to a community of more than 36,000 news organisations worldwide. We have a strong network of the very best broadcasters, journalists, web editors and bloggers all working with TheNewsMarket to get access to multimedia content to supplement their news stories.