General questions about franchising

In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.

What is the role of a franchise consultant?

The main role of a good franchise consultant is to
direct, advise and guide individuals who seek expert advice on the best options
available, prior to making a business commitment. Basically, they are there to
support the potential franchisee in making a success of the franchise project.
Consultants must therefore be able to base their advice on valid experience,
allowing them to find the path most suited to their client, in accordance with
the profile, requirements, capital and expectations of the potential franchisee.
A good consultant is like a good tailor, able to create a made-to-measure suit
for their client, whether franchisor or franchisee.