Interesting...when I clicked on this link, the article was surrounded by ads for iPods. (Edit: Oh wait -- this site's all about Macs...) I wonder if Time-Warner will follow Fox's lead and distribute iPod-ready versions on the DVDs when they're released.

It's interesting too that the spokesperson specifically mentioned that the downloads would be playable on the Apple TV.

Mr. Bewkes boasted to investors that the shift from DVDs to digital distribution, on the “day and date” of DVD release, will be better for Warner Brothers because it will eliminate some of the costs of manufacturing and distributing discs.

“Taking a customer and moving that person over from rental-physical over moving them to VOD day-and-date is like a 60 to 70 percent margin instead of a 20 to 30,” Mr. Bewkes said. “So it’s about a three-to-one trade.”

Holy Crap! Someone in a corner office actually looked at the math!

Of course, most of the rest of us hit the Age of Reason in the mid-1600's, but it's nice to know they're making progress...