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Monthly Archives for March 2009

Everyone, every business, has love affairs with technology. You may have too. Remember that feeling? The fluttering in your stomach, feeling alternately hot and cold, daydreaming about the places you’ll go, the things you’ll do. No, it wasn’t your first date, but rather, the last technology you looked at and fell in love with. And, odds are likely, just like that first date, your breakup with that technology was harsh and bitter.

I’m going to talk about how that love affair manifests, how you manage it, and how you move past it into a wonderful relationship that will hopefully last many years, bring in revenue, and perhaps even change the world.

In the title of this post is last year’s Edge.org question to a group of noted intellectuals. I just got my copy of the book and have eagerly jumped into it. The premise is quite interesting to me; in the past decade, we’ve been drilled over and over with the importance of “staying on message” and keeping things soundbite-simple, even when reality is more complex, more nuanced, and more interesting. Hearing from this group of people on their grappling, not so much with the specifics of their changed views, but with how to communicate those nuances to an audience in a short essay is both interesting and enlightening.