Timex is stepping into the smartphone market and it's with a product that isn't like most of the others on the market today. Timex's entry into the smartwatch market is called the Ironman One GPS+ and it doesn't need a smartphone to offer GPS and data connectivity. The watch is targeting runners and uses GPS for speed, distance, pace, and other work out details.

There are a lot of GPS watches aimed at runners on the market today that can offer that sort of tracking. What sets the Timex offering apart is that it has internal GPS and doesn't require the runner to have a smartphone with them while they run to gather the data.

The watch has its own connection to the AT&T 3G cellular network and the first year of data on the watch is free. It's unclear what exactly you can do with that AT&T data connection. Timex will sell the watch for $399.95. It's unclear what the price for data after that first year will be. A version of the watch with an integrated heart rate monitor will sell for $439.95.