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The Scott King Show

By Scott King

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The Scott King Show is a sales and marketing podcast talking about technology, tools, optimization and effectiveness. Subscribe and listen in to how experts are building brands, attracting customers and breaking through all of the digital noise.

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CleanEvolution of Push Notifications – Lydia Fayal

Lydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She s currently at OneSignal, a SaaS company that [...]

Amy Franko (@AmyFranko) built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy specializes in sales training and leadership development programs and is the author of The Modern Seller. Amy talks with [...]

Growth strategist Brendan Kane has constructed applications, platforms and campaigns for celebrity clients for Taylor Swift, Rihanna, Katie Couric, Michael Strahan, and supermodel Adriana Lima. Brendan authored One Million Followers: How I Built a Massive Social Following in 30 Days and provides some of the stories resident in his book. Listen in to find out how [...]

Sangram Vajre (@sangramvajre) is the Co-Founder & CMO of Terminus, an account based marketing platform. He is also the author Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. In this episode, Sangram talks about how sales and marketing can produce more results by measuring both teams by one scorecard and act as One Team. [...]

In this episode of the podcast, I talk with, Todd Earwood. Todd is the founder and CEO over at Money Path where he and his team build growth campaigns using several tactics, but most importantly webinars. He does it so well the folks over at Hubspot and GoToWebinar encouraged him to help others and share [...]

In this episode of the show, I talk with the CMO of One Network, MaryAnn Holder. MaryAnn talks about really knowing buyer and serving them with information tailored to their personalities and education. She explains how she looks for ideas outside of her core circles at fashion and dance to energize her content for her [...]

In this special Thanksgiving episode, I talk with my son, Charlie, on audience engagement and finding inspiration from live music performances. Charlie reviews some of the performances he has attended and ranks them on audience engagement. Twenty One Pilots Twenty One Pilots has a very interactive with the crowd called the “Clique.” The band invests [...]

In this episode I am talking with Juan Felipe Campos or @juannikin.” Juan is a Silicon Valley-based growth hacker and VP of Tech and Partner at Manos Accelerator via Google Launchpad. Juan consults startups on growth and customer acquisition. Throughout his career Juan and his team have grown several online communities exceeding 100,000 members. He [...]

Arthur Samuel Joseph is the founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world s foremost communication strategists and authorities on the human voice. His voice and leadership training programs teach Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership [...]

Arnold Huffman is the Founder and CEO of Digital Yalo, a digital content, communications and channel strategy agency. There he is building a team focused on creating compelling content that is informative and entertaining. Arnold s background includes marketing, business development, and alliances in high tech and software. In this episode, Arnold talks about finding marketing [...]

In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video [...]

John Murphy is an executive coach helping business owners, senior executives and management teams deliver what they are capable of. John’s background in the corporate world and as an entrepreneur enables him to make a difference to CEOs, Senior Executives, and Business Owners. In this episode, I talk with John about instilling behaviors and enabling leaders [...]

Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. [...]

Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing [...]

Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Brynn talks to me [...]

Michael Redbord ( @redbord ) is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot s customer [...]

Brian Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses but has been called has been called The Salesman Who Doesn t Sell. He has also collected over 10,000 on-line reviews and testimonials from his customers. In this episode, Brian explains his process on [...]

Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The [...]

Ashley Ward ( @ashleymadhatter ) is a former journalist now serving as an expert content marketer and corporate evangelist for SEM Rush. Ashley previously founded and served as CEO for Madhouse Marketing performing digital marketing and business development. In this episode, Ashley talks to me about SEO expectations and how getting back to the basics serves a [...]

Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working [...]

Esteban Martinez ( @addicted2ppc ) is an SEM specialist, trainer & speaker, with a strong passion for helping organizations become successful online. He has been building and optimizing SEM campaigns for a range of B2B and B2C clients in different industries since 2002 in the UK and Australia. Sponsors This episode of The Scott King Show is [...]

Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working [...]

In this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”. Sponsors This episode of The Scott King Show is sponsored by [...]

Lou Anne Brossman has over 30 years of public sector government marketing leadership experience gained while working at leading companies like Juniper Networks, immixGroup, EMC. Her manufacturing roots enable her to empathize and relate to corporate issues that her federal marketing customers are facing. She is a sought out speaker on Government marketing best practices [...]

Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a [...]

TJ Waldorf ( @tj_waldorf ) is Vice President of Growth Marketing for INAP. TJ has led both sales and marketing teams and drives the marketing to make data driven decisions, and more importantly, revenue metrics. Currently based in the Chicagoland area, TJ spends his free time with his wife and 7 year old son. TJ [...]

In this episode, I talk with Doug Sandler ( @djdoug ). Doug is a nationally recognized speaker, trainer, and podcaster. His podcast with Strickland Bonner, The Nice Guys on Business, has over 500 episodes and more than 1 Million downloads. Doug uses that experience to help businesses and brands grow their audience with TurnKey Podcasting. [...]

In this episode I talk with speaker, author, and improv comedian, Kathy Klotz-Guest ( @kathyklotzguest ). Kathy left the Silicon Valley hustle but she didn t leave her passion for telling better stories and banishing boring marketing behind. Kathy and I talk about how business storytelling drives great marketing, innovation and culture and how she came up with [...]

Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart. She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the [...]

In this episode, I talk with Sam Mallikarjunan (@Mallikarjunan ). Sam is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book, How To Sell Better Than Amazon. He talks to me here about [...]

Jon Brody (@ThePokerCEO) is the CEO at Ladder. Ladder is a growth marketing agency helping companies navigate and implement thousands of available tactics to grow revenues. In this episode, Jon talks about his company’s growth marketing playbook, successes, failures and how his professional poker player past helps him market more effectively. Sponsors This episode of [...]

In this episode I talk with my friend, Chad Burmeister ( @scalexai ). Chad is the is the co-founder and CEO of ScaleX. Chad and I talk about some of the complexities that still exist inside sales and marketing teams when trying to use personalization and role specialization. Chad provides some technology examples of how [...]

In this episode, I talk with Joe Chernov (@jchernov ). Joe is currently the CMO at InsightSquared. He previously worked at HubSpot and Eloqua so he knows a lot about marketing technology. Joe and I talk about measuring marketing KPIs, how to use social media effectively and some of his successful and not so successful campaigns. [...]

Vincent LoTempio ( @LoTempio ) is a Registered Patent Attorney. His practice focuses on intellectual property matters including patent, trademark, copyright prosecution and infringement litigation. Prior to his current practice, Vin practiced intellectual property law as a sole practitioner, was a Felony Trial Attorney with the Erie County District Attorney s office and co-author of Patent [...]

This episode is all about writing and creating content using your customer s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His latest book, LINGO, helps business owners and entrepreneurs understand their ideal customer on [...]

Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform solid keyword research using a reputable tool. How to curate content with solid on-page SEO elements. Then, how to push your content out for initial clicks and links. 3 Phases for Longform Posts Solid keyword research [...]

Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time to [...]

Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers [...]

Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books. In this episode, Theresa [...]

Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at [...]

Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or [...]

The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or [...]

Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars [...]

Aaron Agius (@IAmAaronAgius) is one of the world s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content Marketing and Growth Hacking. His clients include Salesforce, IBM, Coca-Cola, Intel and scores of other leading brands. Aaron [...]

Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and [...]

Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping small and large companies through their digital transformation journey to Exponential Growth. In this episode, Brett talks about how hyper personalization can [...]

Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs [...]

Miko Matsumura ( @mikojava ) and Jason English ( @bluefug ) are expert enterprise software marketers that both recently moved into marketing and evangelizing the Blockchain. Miko founded crypto exchange Evercoin, and is a Limited Partner with the Pantera Capital ICO Fund. Jason is VP of Protocol Marketing at Sweetbridge. Sweetbridge sponsors the development of [...]

James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus [...]

Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and found that visually telling stories about complex ideas was what they were best at. A specialization [...]

Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO at Nimble, a SaaS CRM software platform designed for social selling. This episode is full of educational nuggets from someone [...]

Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Dr. Winegard explains how [...]

Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company s three core business units, strategic planning, corporate development activities, and Purch s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed [...]

Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is [...]

Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each [...]

Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, [...]

Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It s mission is to enable a global audience make the smartest technology purchase decisions through it s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh [...]

Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim s programs engage several departments at these companies and creates goals for each in order to change behavior for more effective habits using social media. [...]

Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I ll have on in the future. Tom was gracious enough to come on this show and talk [...]

Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and [...]

Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, Sean is focusing on [...]

Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released The Trouble with CMOs in Harvard Business Review. The article summarizes years of analysis on CMOs job descriptions, educations and how expectations rarely align to their actual job responsibilities. 80% of CEOs are unhappy with the CMO and 74% of CMOs say they could have a greater [...]

Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media. In this episode, Margaret and I talk about how branding has evolved from words and pictures to managing experiences. [...]

It all started back in London. For the best part of ten years Rebecca Shine was immersed in what was to become one of the strongest lifestyle brands and products of our time; Red Bull. Her time with this hedonistic energy drink, synonymous with extreme sports and late night escapades, was a thrilling rollercoaster ride with a [...]

Connor Gillivan is a serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. As the business grew, Connor started outsourcing many operations to contractors and became an expert at hiring [...]

Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the Thumbtack marketplace to complete projects all over the country. Thumbtack provides a platform for professionals to find [...]

Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which [...]

Andy Shane (@andyeshane) has more than 25 years of PR experience in both agency and corporate settings. He is an expert in media relations, corporate communications, spokesperson training, crisis management, reputation management, social media, and client communications. Andy currently serves as chief strategist of The Power Group, where he develops engaging stories and mentors a [...]

Ryan Stewman (@ryanstewman) has been up and down and up and down and is now riding high providing social media management and lead generation services for sales people. Ryan has overcome objections and more heartache than most people can imagine only to come out on top by working hard and showing up every day. In [...]

Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great detail what makes great brands and explains how the culture at [...]

Strategy has typically been a service far removed from the teams responsible for execution something we see on both the client and agency side. The result: executing teams don t have clear guidelines for what they are solving and products don t deliver the expected results. As marketers use more Agile methods, the strategist has new [...]

Chris Walker (@WeRetaliate1st) owns and operates a growth marketing agency built by accident. Earning his scars in the music industry, Chris found that the most successful talent was assigned to work on the late year launches for the holiday season. He felt the late game heroes weren t being utilized effectively in the earlier parts of [...]

Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process. He performs his own research for his agile marketing podcast, has authored a book on the same [...]

Julia Kline (@Julia_Kline) is a speaker, author, trainer and sales coach, with sales accomplishments in a number of industries. Julia brings years of sales experience selling face to face and has some outstanding tips on preparedness, sales tools and best uses of PowerPoint. During the episode, Julia and I talk about some of the sales [...]

Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data driven design and technology. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, toward enduring [...]

Aaron Ross (@motoceo) wrote Silicon Valley s sales bible, Predicable Revenue , detailing how he helped build Salesforce.com s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this [...]

Jascha Kaykas-Wolff ( @kaykas ) believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it s one that s served him well professionally and personally. Prior [...]

Adam Heath Avitable (@avitable) is an internationally touring comedian who became a viral sensation across the globe after blogging about the destruction of his marriage with transparency and honesty. Adam’s authenticity about the affair that changed his life helped him build a huge audience of loyal readers who visit his blog and social media accounts, [...]

Larry ( @Larry_Axis ) has been President and CEO of Axis since he founded it in 1991. A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields. With a few good ideas, a lot of [...]

Bhavesh Vaghela (@vaghela_b) is CMO at Paywizard where he is helping transform the business model in to a global SaaS software business. Paywizard offers subscription, billing and CRM solutions for pay TV operators today but it previously served as a an outsourced call centre for UK pay TV operators like Sky, ITV and eir Sports. [...]

Lou Diamond (@ThriveLouD) is the CEO Thrive and is a master connector and coach. At Thrive, Lou works with the most amazing people and makes them more amazing. By extracting value from all of your pent up potential, Lou strengthens your connecting power in order to create better relationships. In this episode, Lou takes you [...]

Sean Sheppard (@seanasheppard) and Will Bunker (@wbunker) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, [...]

Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of [...]

Jeremy Epstein (@jer979) is an expert marketer helping companies make sense of solutions built on blockchain technology. In this episode, Jeremy and I discuss and define blockchain and what are some of the most common issues when marketing the idea to new customers. Join is and listen to how inefficiencies in the healthcare, mortgage, insurance [...]

CleanGrowth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks

Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of people who can attend from any given organization. But the obstacles of high-budgets, large event management [...]

Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and [...]

In 2008 Edward Nevraumont was working in Africa and found a consistent need amongst 6 different countries while working for the telecommunications company. He found there was a human capital problem and Africa couldn’t elevate itself out of the issue. He found people in power were there out of necessity and not because they had [...]

Marketing teams go to great lengths to get messaging out to customers and prospects in order to sell products or services. There are numerous assets from the content marketing teams explaining features and benefits. There are hundreds of marketing automation and monitoring tools to measure effectiveness and speed delivery or listen to social chatter. All of these and many [...]

Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a [...]

Value-based products and services sell themselves. Companies work to provide more for less and in exchange will sell a product or service so customers get more value than the price paid for the service. What if you are trying to solicit funds for your cause? Jason Mitchell is an expert in nonprofit marketing and fundraising [...]

Josh Steimle wanted to read a book about CMOs to brush up his sales skills. He searched for “CMOs at Work” since he had seen other “… at Work” books and couldn’t find one. This search led him to the publishers website and eventually to a form reading “write for us.” Josh filled out the [...]

If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. [...]

Melanie Ofenloch ( @DallasWineChick ) was a successful marketing executive at one of the largest marketing firms and saw social media as a new frontier. She wanted to learn what it could do for her clients so she jumped on Twitter. Tweeting for a couple of months, Melanie found her only followers were people working [...]

If you are in IT sales, you want to sell to the CIO. You want to sell to the ultimate decision maker and close the deal. But, you need to be prepared when you get there, really prepared. Sven Gerjets (@SvenGerjets) is the former CIO at Time Warner Cable. At Time Warner Cable, Sven helped [...]

Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay ahead of competition. Studying human behavior and decision-making processes led Jignesh Shah on [...]

Jon Fullrich is the creative director at VLG Advertising. At VLG, Jon is creating virtual reality applications as sales and marketing tools for medical and hi-tech companies. In this episode Jon discusses how he got started in animation at Texas A&M and how this evolved into building augmented reality. He describes two applications, the production [...]

Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing Jim s work ethic and hearing rockabilly, kick-started Matt’s music endeavor. Matt [...]

Thomas Barta (@ThomasBarta) has consulted and marketed for over 20 years, in 14 industries, in 45 countries. A former McKinsey partner, Thomas conducts leadership research including the world s largest study, with over 68,000 executive assessments on what makes for an impactful CMO. His clients include many of the world s most prominent companies, including over two dozen from the [...]

Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting [...]

Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient ways to grow a business. In this episode I talk with Jim [...]

I am pleased to welcome Miko Matsumura (@mikojava), CMO of Gradle, as my latest podcast guest. I really enjoyed talking with Miko and absorbing his energy. In this episode Miko outlines what it takes to become a modern CMO. He gives five great points on what you should do in order to grab one of [...]

In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We [...]

In this episode I talk with Scott Baradell (@DallasInbound). Scott and I talk about how his personal outlet built a multi-million dollar B2B marketing agency. His passion for writing began as a journalist and grew when he started blogging about his personal life, family and experiences. His blog then helped launch his public relations and technical [...]

In this episode Jim and I talk about his digital media recruiting efforts and why people contact him. Jim recruits and places marketing people in all types of digital media, demand generation and event planning roles in all parts of the country. If you are looking for a position, contact Jim on your channel of choice but [...]