The Jeep Wrangler and its four-door sibling, the Wrangler Unlimited, are Jeep’s best-selling models despite remaining practically unchanged for years. The Wrangler’s pure, unfiltered charm and off-road prowess are the reasons it sells so well. For 2011, Jeep has addressed one of the SUV’s biggest letdowns by revamping the interior. The new trappings look much sharper and take cues from the new Grand Cherokee.

The overall layout is the same, with exposed screw heads and a passenger-side grab handle—now bearing a “Jeep, Since 1941” plaque—but the materials have been thoroughly modernized. The clunky center stack now has a smoother, cleaner layout with chrome-ringed vents and up-to-date climate-control knobs. There’s a new three-spoke steering wheel that incorporates cruise and audio controls, and a refreshed instrument cluster. Soft-touch materials appear on the center console (now lockable) and redesigned armrests. Two-tone interiors are now on offer, too, a welcome change from the monotone plastic setup that graced earlier Wranglers.

Additional features include a 110-volt power outlet, optional heated power mirrors, and Bluetooth phone and USB audio connectivity with the upgraded sound system. Jeep says it has added more sound-deadening to keep the interior quieter. The cabin upgrades make the Wrangler’s cockpit much more appealing, although traditionalists may decry the dilution of the Jeep’s rugged spirit.

Outside, buyers can choose from five additional paint colors: Detonator Yellow, Deep Cherry Red, Sahara Tan, Cosmos Blue, and Bright White. The optional hardtop for Sahara trim levels is now body-colored, for a more cohesive exterior look. It makes the two-door Wrangler look like a Dodge Nitro and the four-door Unlimited model resemble a Mercedes G-class.

The vehicles are mechanically unchanged from 2010, with a 3.8-liter V-6 engine and six-speed manual or four-speed automatic transmissions. Four-wheel-drive is standard on all but Unlimited models equipped with the automatic. Production of the 2011 Wranglers began earlier this week, so they’ll be in dealerships soon. Pricing hasn’t been announced yet, but we don’t expect a drastic increase over the current sticker, which starts at $21,915 for a two-door model.

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