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December 31, 1994

New carrier packs high visibility

General MIlls' Yoplait® brand yogurt in 4-oz cups has been switched from four-and eight-count multipack carriers to a six-pack configuration. The change meets a customer need, says Barry Wagoner, public relations manager at the Minneapolis-based company.

"Our customers - grocery stores - were requesting something more compatible with their shelving." he says. Like its four-and eight-count predecessors the new six-pack is known as the Yogopack® supplied by Mead Packaging (Atlanta GA). It presents cups single-layered instead of stacked two-high as they were before. According to Mead it reduces paperboard use by 1/3 compared to Yoplait's previous full wraparound multipacks with no loss in package integrity. Also adds Wagoner the single layer of cups allows greater stacking flexibility on store shelves. Increased billboard space on the front panal and the addition of side panels heighten product identification. Constructed of Mead's Custom Kote® coated natural kraft paper it's offset printed by Mead in five colors with a varnish. The new multipack was introduced last September with a retail price of about $2.49.