[CES 2011] Mattel Crams A Video Camera Inside A Hot Wheels Car

Ever wondered what it would be like to ride inside a Hot Wheels car as it raced through loops of orange track? Sadly CES is still devoid of any shrink ray technology, so instead Mattel has gone and crammed a video camera inside their 1:64 scale Hot Wheels vehicles giving you a first-person perspective view of what it would be like to ride in one. Its limited on-board memory can only capture about 12 minutes of VGA-quality video which can be offloaded to your PC via a USB connection, or watched on a tiny LCD display located on the underside of each car. Available sometime in the Fall of this year for $59.99.

OhGizmo! is a frequently updated blog that focuses on covering items that will appeal to a very specific and often very passionate audience: the geek. Aside from the fare of innovative consumer electronic products, the reader can expect to find news about geek culture, absurd inventions, awe inspiring technology, and an ever growing assortment of articles that we like to think fit within our view of what we’re calling the Geek Lifestyle.