About this Guide

A while back, we published a post – Recalibrate Your Association Membership Renewals – offering tips on how to take a fresh approach to membership renewal. Building on that, we recently conducted a brief Membership Renewal Survey* to gain insight into the renewal process for small membership organizations. That led us to develop this “how-to” guide for the staff and/or volunteers of small membership groups who are new to the member renewal process or looking for tips to improve an existing process.

This guide offers both a snapshot of current practices (based on our survey findings and the Membership Marketing Benchmarking Report by Marketing General Incorporated – MGI), as well as ideas on strategies, tactics and best practices that we’ve identified through online research (see “Sources").