The 50-year-old track will be re-imaged to focus not just on sports, but the entire entertainment experience.

The new look really focuses on the front-stretch and beyond it to new concourses.

Every seat in the front stretch will be replaced, with wider, more comfortable ones.

Behind them, out front along International Speedway Boulevard there will be five newly designed fan entrances with elevators and escalators taking fans to three different concourse levels, with what speedway officials call neighborhoods.

There will be 11 neighborhoods, each the size of a football field where fans can party, enjoy other entertainment without missing any action on the track.

The back stretch will phase out by 2016.

The track and the infield will not change.

The emphasis on the more than 100,000 seats, with the same view up front, speedway officials admit, lagging ticket sales in recent years make this redo, a must do.

"It's about living up to that fan expectation," said Speedway president Joie Chitwood. "And absolutely we went fans to visit Daytona Beach, Fla. Whether it's coming from out of state, whether its about getting off your couch to come see us, we've got to have a venue that matches that expectation."

Speedway officials said there will be no changes to seating capacity at the track for 2014.

At the start of the season, the newly imagined speedway will be ready to roar.