The advent of plain cigarette packaging perhaps leads us to consider what may be potentially next and with this in mind, how do we make the best of these potential central initiatives? The answer of course has to be in the strength of the brand itself. Many of us will have played ‘Guess the app’ (for [...]

The basic elements of luxury packaging including colour and materials used are as important as the luxury item itself. Luxury brands usually follow fashion trends and the basic conveyance of the ‘luxury feel’ to those in view of the package only has to ‘carry it off’. Belonging to ‘that fraternity’ – the essential “I have [...]