World's First Robotic Psychiatrist, Dr. Joanne Pransky, comments on the Super Bowl XLI car commercial featuring a robot who dreamt he committed suicide after he caused an auto production line to shut down.

"That poor little robot was having a nightmare in that Super Bowl Ad," said Pransky. "He will definitely need counseling now!"

Pransky, who was dubbed by Isaac Asimov as the 'real Susan Calvin' in 1989, has counseled industrial robots over the years. Most of those sought a job or career change; not once had a robot patient been "kicked off" a manufacturing line.

"Robots should not have to live in fear that they will be discarded when something goes wrong. There are many reasons a robot can 'drop a bolt', for example, none of these may be the robot's fault. A human worker may modify the programming or adjust its end-effector incorrectly. It's rarely the robot that's the problem on the factory floor - it's typically due to human error."

"Robots will soon be living with us and taking care of us, and thus, we need to ensure they are treated properly."

Dr. Joanne Pransky, the World's First Robotic Psychiatrist, has been a marketing pioneer in the robotics industry for 20 years. She was the senior sales and marketing executive for a major industrial robot manufacturer, an official judge on Comedy Central's BattleBots, and has been an associate editor for Industrial Robot Journal for the past 10 years. Joanne was one of the principals and marketing director of the first medical robotics journal, The International Journal of Medical Robotics and Computer Assisted Surgery. She serves as an expert on the future of robotics for think tanks, and is a consultant sought out by international companies and organizations for her expertise in robot marketing, sales, and public relations.