PR Agency Head of the Year

Winner

Campaign Title

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Client

Elan Shou

Agency

Ruder Finn China

Connected, digital and insightful, Elan leads a company that increasingly stands apart from her competitors by understanding and predicting the challenges and opportunities faced by clients—and then delivering intelligent, business-building solutions. In 2015, Shou developed Ruder Finn into one of the largest communications consultancies in China, with revenues of US$22.5 million and employing 288 people across nine offices. With responsibility for all Ruder Finn’s China operations, she also managed and grew subsidiary businesses Ruder Finn Innovation (RFI Digital Studios) and RF Thunder in 2015. Stand-out 2015 work included a smartphone challenge for Longines which resulted in 2,930 personal sales appointments for a new watch brand. With RFC 2015 new client wins including Sephora, Montblanc, Porsche, Hongkong Land, Emirates and Johnnie Walker, Elan’s vision for 2018 is to evolve into a US$30 million business, operating across China, with a digital growth engine at its centre.