ART DIRECTION

Target Club Wedd Registry

Target Club Wedd Registry

For the 2010 refresh of Club Wedd, our team took a new creative approach: make the couple's registry real and relevant to them with a Target spin. Incorporating helpful tips and a photo aesthetic that they could relate to by being "perfectly imperfect", we helped our registrants personally identify with the program and feel less overwhelmed by the task of registering for their wedding gifts.