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Thursday, June 26, 2014

CURVEXPO SUMMER 2014 PREVIEW

CURVEXPO SUMMER 2014 PREVIEW

“CURVEXPO’s one-stop shop experience and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America..”

The #CurveCountdown begins now! In just a few weeks, buyers, press and brands meet together at CURVExpo in New York and Las Vegas to see the latest SS14 collections from intimate apparel and swimwear brands from around the world. Brand new exhibitors, a strong swimwear presence, and updated seminars and programs are rolling out this summer for visiting buyers at both venues.

CURVENY NEW YORK will take place on August 3, 4 & 5 at the Javits Center North while CURVENV LAS VEGASwith its successful, two-day format on August 18 & 19 will be at the Venetian, a destination in Vegas known for its concentration of hip fashion shows.

“An inspirational assortment of designers have found CURVExpo to be the perfect platform to launch their brands and introduce new collections to the top echelon of industry influential buyers,” said the show of the uptick in new
exhibitors.

Men’s brands are continuing to grow in presence at the show with exceptional collections from Aubade, Calida, Hanro, Knock Out!, LEO, pull-in, SAXX, WIN and WOOD all joining us this season.

New Developments

CURVEXPO’s one-stop shop experience and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America all of whom appreciate the perks and flexibility offered to optimize their shopping experience. As the industry network facilitator, CURVEXPO is always looking for ways to reward faithful exhibitors and retailers. As a result, three programs have been put in place to stimulate the buying atmosphere:

New Accounts for VIP Exhibitor Program

Recently introduced, the New Accounts for VIP Exhibitor Program, will be offered to our most faithful exhibitors. The goal of this program is to connect brands with new and qualified stores, turn them into accounts by placing orders and thus help increase their new business. Our Buyers & VIP Buyers Coordinator will act has a “Sales Rep at CURVEXPO” and will be the liaison between VIP exhibitors and the stores to establish connections on the show floor.

New Account Program

Second, the popular New Account Program offers brand exposure and entice retailers to do business with new brands and broaden their selection. The program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes. The more new accounts the better the chance is to visit Mode City Paris (July 5, 6 and 7, 2014), or win hotel nights and other surprises. Some of the winners from the February 2014 shows were: Brooklyn Fox (NY); Shades of Lace Lingerie (GA); Calla Lilly (CA) and more…

VIP dedicated retailers program

The VIP dedicated retailers program, popular on both coasts, will reward the top intimate apparel buyers, swimwear and resorts with complimentary spa services, VIP lounge access and other exclusive services such as the personal shopper program.

To top it all off, the ever popular Eveden fit school, PROMOSTYL Spring/Summer 2015 trend seminar and trend wall located at the entrance of the New York show will offer retailers the tools to shop smart! On another note, Proexport will uncover the innovations, exclusive sourcing and brand opportunities the Colombian market has to offer.

Vegas Developments

CURVENV LAS VEGAS will introduce its first Resort Hotel and Spa program called the 20/40. This exclusive program will be offered to a selection of 40 Intimate Apparel & Swimwear brands exhibiting at CURVENV LAS VEGAS that have the best resort hotel offering, to meet and exchange with 20 Top Resort Hotel industry leaders.

Above: the Curvy Couture team at CurveNY.

“We decided to offer this exclusive program following many requests from our clients to understand the sales process of this specific industry” says CEO Pierre-Nicolas HURSTEL. We are glad to confirm resorts and hotel management groups such as WTS International, who manager 150 properties in the USA, the Sea Island Resort in Georgia, The St. Regis Monarch Beach in California, The Westmoor Club in Massachusetts, The Boulders in Arizona and many more to join.

“CURVEXPO renews its commitment to deliver a creative and educational environment encouraging more and better business for brands and retailers. CURVEXPO has become the one-stop shopping experience for everything intimates and swimwear in North America,” added Hurstel.