Power your public programs with data analytics.

Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better
outcomes for public programs and initiatives.

Gain a deep understanding of your citizens

Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.

Develop communities and evaluate catchment areas

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighborhood trends, attract new business and spur retail development in your economic centers using location intelligence and determine the optimal mix of products and essential services for a specific location or area.

“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

David Lazenby | London (Ont.) Fire Department

“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

Mobile Analytics

Enhance what you know about who visits public amenities such as festivals, public squares, libraries and recreational centers. Mobile analytics can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

Geographic

Working with popular GIS software products, link your internal data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.

Want to know more about our Products and Services?

Get in touch. We're ready to help.

Frequently Asked Questions

How can data and analytics help me spur economic development in my area?
keyboard_arrow_downclose

One of today’s competitive advantages is the ability to move quickly. Data analytics can provide you with up to date information on where to expand, establish or relocate stores by visualizing the commercial and/or residential real estate markets. By augmenting your data with third-party sources such as demographic, segmentation, location or geographic databases, you can build a real estate strategy, based on consumer and market trends, to attract retailers. Contact us to discuss your data and analytics needs

How can data analytics be used to help improve the impact of public programs?
keyboard_arrow_downclose

By combining your citizen data with privacy-compliant, authoritative databases, you can gain deeper insights into who lives in your catchments, what is important to them and how they consume services. These personas can be used to segment your constituent base and through location intelligence, you can determine the optimal mix of essentials services for a specific location or within a particular region. See our databases

How is mobility analytics used by government agencies and is the data privacy compliant?
keyboard_arrow_downclose

Mobility analytics can enhance what you know about who visits public amenities such as festivals, public squares, libraries and recreational centers. It can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobility Analytics

Do your databases follow best practices around privacy compliance and consumer protection?
keyboard_arrow_downclose

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer?
keyboard_arrow_downclose

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5

Which software and platform partners do you work with?
keyboard_arrow_downclose

We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms such as Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies, and esri Business Analyst® for trade area analysis, site selection, customer prospecting and target marketing. Contact us to learn more.

Do you offer analytics consulting services?
keyboard_arrow_downclose

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our public sector practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our analytics services.

Meet our Public Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Dave Chambers

U.S. Group Account Director

Dave Chambers brings over 20 years of segmentation, site location and general consulting experience to his role as Group Account Director for Environics Analytics. He is responsible for the automotive, telco, communications agency and government/healthcare
practice in the U.S. Prior to joining EA, Dave served as an Account Representative for National Decision Systems and a Regional Manager for Claritas, where he assisted large corporations by providing data, analytics platforms and modeling/consulting
services to improve their data-driven marketing initiatives. He also applied his expertise in analytics as the proprietor of his own luxury goods consulting firm. Dave holds a Bachelor of Science degree in business with an emphasis in marketing
from San Diego State University.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across North America

Over 40

Industry Partnerships

Recognized as a fast-growing company

Meeting the highest standards of data security

Public Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.