Heineken Gives Its Bottle a Makeover

Heineken NV is giving its green bottle a face-lift in the U.S., hoping it will help its flagship Dutch lager and one-time leading beer import stand tall again after years of market-share losses.

A slimmer green Heineken bottle with a longer neck is arriving this week in New York City bars and restaurants, ahead of a national rollout by the Amsterdam brewer in January. Heineken, the first foreign beer to reach U.S. shores after...