[Product, Purchase] Lead Generation: How an insurance company reduced acquisition costs in purchased leads

However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? The team at Plymouth Rock needed a way to ensure that the purchased leads were going to be viable with the ultimate goal of lowering acquisition expenses. . Change the way leads are purchased. Source: LeadiD. .

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INBLURBS

FEBRUARY 16, 2012

[Product, Purchase] Get your Share of the 123% Growth in Mobile Purchasing

Also in the B2B sector more CEOs are researching for products and services on their IPads, IPhone; Blackberry and Android. Consumer Trend in Mobile Purchases. 2009-2010, % of consumers making 1 or more m-purchase. Or How Mobile Devices will Make 90% of Your SEO Efforts Obsolete in the Future. This trend is increasingly growing. Source: Oracle / ATG. Infographic: Mobile Warming.

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RECENT POSTS

FEBRUARY 27, 2015
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SYNECORE[Product, Purchase] The Promise and Peril of Digital Technology

FEBRUARY 26, 2015
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VIDYARD[Product, Purchase] When to Use Video Throughout Your Marketing Funnel

FEBRUARY 25, 2015
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B2B MARKETING INSIDER[Product, Purchase] Does Marketing Get No Respect?

FEBRUARY 25, 2015
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HUBSPOT[Product, Purchase] How to Avoid the Risks of Bundling

FEBRUARY 23, 2015
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FEARLESS COMPETITOR[Product, Purchase] What Social Media Can and Can’t Do by @davekerpen

Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. Eccolo Media set out to learn: "We asked them about their preferred collateral types, how they used content, if they shared it, and just how influential it was on their final technology purchase. They were asked if "the collateral was viewed, listened to or read in the six months prior to a technology purchase." product brochures / data sheets. Well, at least for tech purchases. companies. case studies / success stories. podcasts / audio files.

The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Purchasing B2B Marketing Services – Early-Stage Buying FAQs. Part One of Three. What is Marketing?

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SALES CHALLENGER

JULY 19, 2011

[Product, Purchase] Purchasing Consultants: Friend or Foe?

In recent months, there has been a marked increase in conversations that revolve around the complexity of working with third-party purchasing consultants hired by customers. In fact, in certain manufacturing environments, working with purchasing consultants has been a part of doing business for decades. Do the consultants attach to the insight with productive curiosity and skepticism?

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CRIMSON MARKETING

OCTOBER 24, 2013

[Product, Purchase] Tell a Story to Sell a Product

” Content Is About Stories, Not Products. Your company needs to start telling stories about your products or services that “focus on the human needs of your audience.” ” Forget about your actual products, and focus on the real people who benefit from them. ” A main part of the purchase life cycle is the research stage. Product Marketing

The purchase of B2B marketing services is typically a three legged journey. Top-of-the-funnel leads are realized when your B2B company becomes aware of a contact or firm that is interested in learning more about one or more of your products and services. Savvy B2B purchasers appreciate buying from product and service providers that understand their specific preferences. In the small-to-mid market, B2B product or service providers tend to all look and sound the same. B2B Marketing Purchasing Marketing Services Marketing (General Part Two of Three. Leads.
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ZoomInfo: When trying to reach C-level buyers, there seems to be an increasing number of gatekeepers in the purchasing process, from “fans” to “champions.” ZoomInfo: Once sellers do get an opportunity with a C-level buyer, why do they tend to ‘show up and throw up’ and bombard the buyer with information about products and services? And when sales reps do get that meeting there is a tendency for non-senior salespeople to feel compelled to explain the worthiness of their products and how great their company is. However, the greater motivation for big b-to-b purchases is ego.
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In world of high tech product strategy, we have a third option I like to think of as “stack integration.” Much like vertical integration, a stack integration product strategy means you plan to expand upstream or downstream in the technology stack. Since products at higher layers in the stack often generate demand for lower layer products, the product strategy implications of stack integration are very much like those of old-school vertical integration. Internal Applications: Productivity-boosting applications, such as CRM, SFA or ERP apps.
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They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to exchange for it. First, you must ask yourself, “Who are my prospects, and where are they in the purchase cycle?”. Window shoppers may have little to no motivation and need greater convincing that they have a need for your product or service. They are interested in your product, but are looking for that extra boost. What sets your product apart from the competition? Who are my prospects? Related Resources.
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Eccolo and Global Marketing Insite collected responses from 501 participants, who were C-level execs, VPs, directors, managers, developers/programmers and technicians - all of which participate in technology purchase decisions in some way. Product brochures/data sheets. Here are some key findings: Buyers like their options - As new collateral types gain popularity, technology purchasers don’t appear to be abandoning any single form of collateral, but rather taking advantage of a broader range of choices. We all work hard to create attractive content. Podcasts. Video.
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[Product, Purchase] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.CK'S B2B BLOG |
THURSDAY, MARCH 18, 2010

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