Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

How can you make your next marketing campaign the next viral sensation? Content marketing is the key to creating buzz around your organization. See what CEO Bryan Kramer has to say about the best tips for creating shareable content, and how it will bolster your brand.

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.

Want to take your marketing efforts to the next level? Peter Hinssen, author of “The Network Always Wins”, explains the importance of having a personalized approach in dealing with customers. See how you can use network neuroeconomics to better treat customers as individuals, rather than through demographics.

Are you up to speed on how new consumers are interacting with technology during the purchase process? In today’s fast-paced world, marketers face a new reality when dealing with potential customers. Peter Hinssen explains how the networks of intelligence work, and what you need to do to take advantage of them.

Social media can be a great tool, but are you using it correctly? The many social media networks that now exist allow you to share information and content like never before. See what author Linda Popky has to say about whether your social media use is helping or hurting your business.

Has content marketing become a thing of the past? Companies are always looking for a competitive edge, and content marketing has become a valuable tool to help them create awareness to stay ahead of the pack. David Giannetto believes, however, that the conversation has reached its peak, and content marketing is already dead. See how he thinks companies can achieve a content marketing ideal, and what changes need to be made.