Monday, April 30, 2012

Negative SEO has become new talk around the town. Will
companies wage a bitter war against competitors for coveted no.1 position in
Google? Is this become acid test to Google?

So what is Negative SEO?

Implementing techniques set as “spam” and “over
optimization” by Google against competitors to push ranking down of
competitor’s website. Now that Google introduced penalty against unnatural link
building one can understand how this be used against competitors.

This is particularly true of Dan Thies’ case. When Dan
openly praised Google for going strong against blog networks and spam links
some people who are upset about new update set Dan as symbolic target. Some one
set 1 million scrapebox links. The result: Dan got warnings and lost some
rankings.

As the cliché saying goes, everything is fair in love and
war. SEOs who believe in results and not ethics can use negative seo as a
brutal weapon to overthrow competitors.

How negative SEO can use as throttle?

Building lot of anchor texts in quick time.

Building links from irrelevant websites.

Building too many no follow tag links.

Copying the competitor content and publishing same in
authority website.

Not may all of the above work. This is just a wild guess and
my personal thoughts and I don’t have any evidence apart from Dan Thies’ case.

Is SEO Community divided?

For the first time, SEO community looks divided. It’s I SEO
versus you SEO. My SEO Company against your SEO Company.Until now people were following unethical practices to achieve
rankings. Now people are affecting others website directly. Yes, previously too
websites were affected but a position or two. Now the magnitude of consequence
is unthinkable. Penalization may push you too low than you expect.

Did Google made a wrong move?

Without any iota of doubt, Google action is plausible.
However, Google has little answer to help small business victims. How Google
can judge one who submits website for reconsideration as a victim? Even Google
finds this mess. Will this be considered as human intervention?

Sure, Google will be already in action to overcome this
loophole. One more update may come. It takes time. Let’s wait.

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