Agricultural News

Peterson Farm Brothers of Internet Fame Share Their Unique Brand of AgVocacy with AFR Members

Tue, 20 Feb 2018 12:15:07 CST

Members attending the American Farmers & Ranchers convention this past weekend enjoyed a special appearance by the Peterson Farm Brothers of internet fame, who over the past few years have entertained and educated millions of people about what it is like to work on a farm. Brothers Greg, Nathan and Kendal accomplished this by producing parody videos of popular songs with today’s youth and incorporating elements of their daily life in agriculture. Their particular brand of advocacy has enthralled audiences nationwide and has drawn them to speak to audiences face to face about their efforts to share agriculture’s story and how others can do the same. Radio Oklahoma Ag Network Farm Director Ron Hays had the chance to catch up with them after addressing AFR members. Listen to their complete conversation by clicking or tapping the LISTEN BAR below.

According to Greg, the eldest of the three brothers, it was his idea initially to produce their first video. At first, he said it was just something they had hoped to just share with friends - unaware of the impact they would actually make.

“It blew us away at how many people watched it and shared it,” Nathan said, “just the impact it has had even to this day. We’ve continued to make videos for the last five years and it still has an amazing response.”

Through their videos, the Peterson brothers say they hope to share with others the importance of agriculture. They have been very successful in that goal with the numbers to prove it. Their first video was viewed five million times in the first week of it being posted, and today that number has grown to 10 million. Their second video however, has been the most popular, currently at 17 million views. Still, they continue to expand their brand and reach as many people as possible to help spread their message.

“We make these videos to educate the public, to enthuse the youth to want to be in agriculture and be a resource to share the story of agriculture - because the disconnect between consumers and farmers has never been greater,” Greg said. “A lot of people at the store don’t thing about it, (so our videos) kind of give people a glimpse at the whole process of how different animal products are raised.”

The Petersons insist that they will continue to advocate for agriculture in this way as long as they can and still be impactful. At the same time, though, all three brothers are committed to sticking to their roots and keeping up the family farm.

“Agriculture is a multigenerational thing,” Kendal said. “We hope that even if we stop making parody videos to still be advocating and show people that we’re still working hard on the farm and keeping it going.”