Summary:
In order to create a campaign that incorporated two different gifting periods (Father’s Day and Graduation), we focused the campaign on the themes of transformation and optimism. Transformation is at the root of the AT&T brand(technology for human progress). Whether it is the transformation of someone’s emotions or abilities thru our products and services, or just acknowledgement of the transformation we undergo as people, AT&T can be at the crossroads for both. This idea is revealed through the AT&T devices.