Month: December 2014

Key insights at a glance 1 Global out-of-home (OOH) advertising revenue will grow at a CAGR of 4.7% to exceed US$40bn by 2018. The global OOH advertising market is forecast to reach US$44bn by 2018, with the US, China and the UK key growth markets. Depending on the territory, growth Read more…

Advertisers will spend $592bn in 2015, reveals eMarketer Advertisers worldwide are set to spend $592bn in 2015, eMarketer has predicted, a six per cent increase in 2014. The Interactive Guide to Worldwide Ad Spending details total, digital and mobile ad spending in 22 countries, with users able to select five Read more…

The newly developed the ultra-definition HD 2.5mm pitch LED screen is not only a stunning design, but practical being front maintenance. At a size of only 80x160mm it is made to be modular with an aluminium backplate and magnetic pin installation. Ideal for hard to access installations its features such as front access serviceability Read more…

Nov. 25, the opening ceremony of South China Technology Transfer Center was held in Shenzhen, hosted by National ministry of science and technology and People’s Government of Shenzhen. Cao jianlin, vice minister of science and technology and Xuqin, the mayor of Shenzhen attended ceremony. Shenzhen is the technology and innovation Read more…

The 100 Feet Wide by 50 Feet High, This 82,000 lb. Display Uses 5 Million LEDs, Enough to Circle the Entire Island of Manhattan If Laid End-to-End SEEN & NOTED: NEW YORK, NY — D3 LED has announced the debut of the largest continuous surface digital LED screen to date in Read more…

Digital Out-of-Home Media Projected to Rise an Additional 16.9% in 2011 LAS VEGAS, NV – According to new data released by PQ Media, a leading provider of media econometrics, global digital out-of-home (DOOH) media revenue generated by digital place-based network, billboard, and signage operators, grew by more than 16% in Read more…

Emotion Recognition Software Will Tailor Digital Out-of-Home Advertising Messages to a Person’s Mood UNITED KINGDOM—March 3, 2011—According to a new report by The Centre for Future Studies, a UK-based consulting firm, within the next 12 months we will see a revolution in digital outdoor advertising media starting with advertising tailored Read more…