With Facebook now public and sitting on a huge pile of cash, let’s turn the conversation to the social network’s most pressing competitor, Google. Google and Google+ don’t appear to present much of a threat to Facebook, but the game board was reset on Friday and tactics at both companies will change accordingly. Now Facebook has to find a way to grow revenue and users and will increasingly bump up against Google’s huge advantages in search and apps. For Facebook to achieve its goals, the company will have to enter both spaces with gusto.

Google has learned how to leverage its strengths and suddenly one of those strengths is Facebook’s success. Now that Facebook is a […]