Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry.

Last month, Gail Gardner of Growmap wrote about a new network called PostJoint which looks like it has a lot of potential, so I thought I would check it out. Here’s what I found are the main benefits to this network for bloggers and businesses.

The Benefits of PostJoint for Bloggers

Looking for a way to up the volume of content you post on your blog? When you set up your account, you will select up to 10 categories for your blog. PostJoint will then show you opportunities (content from businesses) that fit within those categories which means no more wading through tons of articles that are not relevant. You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint) and the right fit for your blog audience. Then you can make an offer – businesses will get to choose from up to five offers from bloggers to place their content upon.

You won’t get as much spam.

Unlike other guest blogging and blogger outreach networks, you won’t be added to a searchable directory or database. This means that businesses won’t find out about your blog until you make them an offer for content that you want. Hence, you won’t get hit up for the rogue car insurance pitches when your blog is about online marketing.

You won’t get classified as part of a blog network (and face the wrath of Google).

Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines. Signing up for PostJoint will not make you a part of a blog network. They simply allow you to connect with businesses on your own terms and even suggest that if you want to accept payment for placing content, you should follow Google’s rules of using nofollow with any links added in sponsored content.

You will find out how much your blog is worth.

If you have been interested in making money online with your blog, but you didn’t know what to charge, PostJoint can help. Their goal is that businesses will provide such awesome content that you will want to publish it on your blog for free, but in the event you do want to charge, they published a chart of the average amount to charge based on your unique visitors per month.

The nice part about this is because it is published on the site, if other bloggers adhere to the chart (or closely to it) then businesses will expect the rate you send when you offer to publish their content.

The Benefits of PostJoint for Businesses

Blog outreach networks will allow you to see a directory or database list of blogs in specific niches. This will typically leave you with the task of contacting the blogs on your own, either individually or through a blanket request sent out to lots of blogs at once. And from a blogger’s perspective, we tend to ignore unpersonalized requests. With PostJoint, you don’t have to find the bloggers. They will find you based on the content topics you submit.

You will receive offers from bloggers in relevant niches who want your content.

Since bloggers will be reviewed prior to joining the network, you don’t have to worry about some random, unrelated site getting your post submissions. Instead, you will get to choose from up to five different blogs who want to publish your content.

You can choose to place your content on blogs with active communities.

When you work with link building agencies, the goal to guest blogging is to get a link, not to get the business exposure in an active blogging community. If you get up to five offers for your guest post content, you can choose between just getting a link back to your website or getting to place your content where potential customers can find it.

Your content cannot be stolen.

On some guest blogging networks, you can post entire articles for bloggers to review and add to their blogs. The problem you run into there is that your content can easily be stolen and published on sites you have not approved of. PostJoint only shows a portion of your content to bloggers – you will then get to choose which blogger gets to publish the content.

You don’t have to reformat and submit the content.

Probably one of the more time-consuming and frustrating parts of submitting guest posts anywhere, whether you are a business, blogger, or freelance writer, is having to reformat the post to fit the blog. This could mean sending it in a Word doc, Google doc, text doc, or having to enter it into WordPress or another blogging platform. With PostJoint, you just submit the content to once platform. Once you approve of a blogger to publish your content, the blogger will take the content from the PostJoint network and publish it on their blog themselves. No reformatting or re-submission needed.

Hi Kristi — interesting! I got pitched by PostJoint as well, but thought it seemed like just another scam. Appreciate your in-depth look at it.

And I’ve learned I should charge a lot of money for my blog — is that for articles or for ads, those rates? I don’t sell any ad space or allow people to pay to put a post on my site…but good to know if I ever decide to do either.

Instead, I pay my guest posters, because my concept is it’s like an online magazine…but I make them work hard 😉

I also don’t want to republish my content in a bunch of places…doesn’t that just kill your Google rankings? I sort of don’t understand why people are still syndicating when unique content is what matters on the Internet today.

They’re legit! The rates are suggested if you do want to charge for people publishing content on your blog, but you don’t have to do that. If you see something you like, you could always send an offer to publish it for free. But you probably don’t get as much control over the content as you would by offering payment for it.

This system also doesn’t do syndication – if you want to use it as an advertiser to get your content placed elsewhere, you would ultimately choose one blog to place it on and then need to submit new content. 🙂

PostJoint just connects content creators with publishers – they don’t set any specifics so your arrangements are between you and the other person. Some blogs may charge and others won’t. That is totally up to the blogger.

Hey Kristi, this sounds pretty awesome. I am signing up as soon as I post the comment. I love posting guest posts on my blog but I’ve been getting so much cr*p lately that I am even thinking about removing my guest post invitation. Now, posting some new content and getting paid for it!? That is what I am talking about 🙂
Thanks for sharing!Brankica just posted 33 Actionable Steps for Blog Improvement in ONE WEEK

Appears to be like an old idea with a new flavour. I liked the interaction idea “they’ll sugest you”, but I hope I need to check this service out. Thanks for delivering the service like this 🙂Siddartha Thota just posted How to Reset Android Phone [Ultimate Guide]

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Kikolani covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing. Founder Kristi Hines is a freelance writer, ghostwriter, and professional blogger.

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