Important News

Hi everyone!

Happy New Year!

We're off to a great start with Refresh Dallas this year. Coming up next month, Jeremy Johnson will be talking about "10 Truths to Great Product Experiences". In April, Stephen Anderson will give us a brand new presentation entitled "Sweating the UX Details". Stay tuned for more announcements!

As always, anyone who is interested in getting involved with Refresh Dallas is welcome. This is a great opportunity to gain additional experience in many areas: public speaking, leadership, planning, organizational skills, and more. Not only that but you'll be able to list on your resume an organization with a rich history of great presentations going back nearly 10 years! If you are interested, please contact me and I'll be happy to chat about how you can contribute to this wonderful organization.

Jeff Whitfield

Next Meeting

We all enjoy well-designed, well-crafted experiences, but all too often our development processes (Agile, Lean) and organizational cultures seem to pit deadlines and quick iterations against a thoughtful attention to details. Sacrificing quality on the altar of quick is a dangerous mistake, especially as the bar for “good enough” continues to rise in 2015.

We see an ever increasing attention to detail, specifically when it comes the careful use of animation, typography, communications with customers, and creating all-around frictionless experiences. This attention to detail isn’t limited to Apple anymore. Instead, we’re seeing this across industries—companies like Uber, Square, Virgin, and Nest are sweating the details to dominate their competition through design.

So, what does it take for a company to consistently deliver great customer experiences? And what exactly does it mean to be a “design-driven” company?

Speaker Stephen P. Anderson will share his experiences, both as a consultant and now as part of an executive team, trying to balance the needs of the business with needs of the customer. He’ll share the tools and processes he uses to reconcile “getting it done” with “getting it done right,” showing how you can create a culture that values both shipping and quality experiences. He’ll explore what craftsmanship looks like for (mostly) digital experiences, with numerous examples of companies and products that are raising the bar for UX professionals.