For my part, I wrote an frustrated missive to Kerrygold HQ asking why they had done this and if the issue was related to low sales then they should darn well start selling smaller tubs of the stuff, instead of just offering large family sized tubs. They never got back to me. Could this spell the end for the pure butter spreadable?

Well, I discovered that Presidente have a spreadable but it is French and low in salt, the worst of all possible worlds. The French thing is a joke, but I do hear reports that it isn't quite up to the Kerrygold mark. I also managed to find a Marks&Spencer pure spreadable butter but it too is low salt, so expectations are low.

Nevertheless, I thought I was going to have make do.

Until that is, I went to Sainsbury's today and found this beauty on the shelves:

It's the Kerrygold spreadable and it's in a smaller size. The web-site blurb says:

"We are delighted to announce that the 100% pure Kerrygold Softer Butter
is back! You will be able to find this product in selected Sainsburys
stores from the middle of Jan 2012.

Initially this product will be available in the same packaging as
before, but we are working on some brand new packaging, so look out for
this soon (don't worry - the product is exactly the same as it always
has been).

Thanks to all the people who got in touch with us - you've all helped to get this product back in stores!!

Kerrygold's Softer products combine our natural taste, with
the convenience of softer butter - making your day that little bit
easier, but without compromising on that pure butter taste.

Most other 'spreadables' are actually blends of butter and vegetable
oil. In fact, they can contain up to 33% vegetable oil. Vegetable oil is
an inexpensive ingredient by comparison to pure butter fat and the type
of vegetable oil added in these products is usually not declared, with
the result that consumers do not know the source or origin or the extent
of industrial processing to which the product has been subjected. In
stark contrast, Kerrygold Softer Butter is exactly that. It is 100% pure
tasty Irish butter, made softer without the addition of vegetable oil.

How did we make our Kerrygold Softer Butter even softer?
Kerrygold Softer Butter is a 100% pure & natural dairy product,
containing only one non-dairy ingredient; salt to accentuate its
inherent flavour. In order to achieve enhanced spreadability, rather
than compromising on the purity & naturalness of butter by adding
vegetable oil, we sought a little help from Mother Nature. During the
summer months the pastures on which the Kerrygold cows graze are at
their most rich and lush. As a consequence, the milk they produce is
most abundant in naturally softer milkfat. It is this naturally softer
milkfat that is the key to the enhanced spreadabilty of "Now Even
Softer" Kerrygold Softer Butter. Using a gentle cooling and
crystallization process, we have increased the quantity of this softer
milkfat in the butter, resulting in a velvety smooth and "Now Even
Softer" Kerrygold Softer Butter."

Here is a list if stores selling the little blocks of gold. Good luck.

Alperton,
Wembley, HA0 1PF

Alphington
Rd, Exeter, EX2 8NH

Archer Rd,
Sheffield, S8 0TD

Arnold,
Nottingham, NG5 6BN

Badger Farm,
Winchester, S022 4QB

Bagshot Rd,
Bracknell, RG12 7SS

Bamber
Bridge, Preston, PR5 6BJ

Banbury,
OX16, 9XA

Barnstaple,
EX31 3NH

Barnwood,
Gloucester GL4 3RT

Beeston,
Nottingham NG9 2LA

Bishops
Stortford, CM23 3XG

Blackhall,
Edinburgh, EH4 2EB

Blackheath,
Rowley Regis, B65 0HG

Bramingham
Park, Luton, LU3 4AB

Brentwood,
CM14 4WQ

Bridgend,
CF32 9ST

Broadcut,
Fareham, PO16 8SU

Bromley, BR1
1TP

Burpham,
Guildford, GU4 7JU

Burton on
Trent, DE14 1AA

Bury St
Edmunds, IP32 7EJ

Bybrook,
Ashford, TN24 8YN

Calcot,
Reading, RG31 7SA

Cameron Toll,
Edinburgh EH16 5PB

Canley,
Coventry, CV4 9BJ

Cannock, WS11
8XP

Castle Court,
Bristol, BS4 3BD

Castle Vale,
Birmingham, B35 6HB

Cheadle, SK8
3BB

Chesterfield,
S41 0UB

Chichester,
PO19 7YR

Chippenham,
SN14 0BJ

Christchurch,
BH23 4RY

Cobham, KT11
1HW

Colchester
Ave, Cardiff, CF23 9XN

Coldhams
Lane, Cambridge, CB1 3HP

Court House
Grn, Coventry CV6 7NS

Craigavon,
BT64 1AA

Crayford,
Dartford, DA1 4HW

Crystal
Peaks, Sheffield, S20 7PJ

Darlington,
DL1 5JG

Darnley,
Glasgow G53 7RH

Denton,
Manchester, M34 3SJ

Dulwich,
London, SE22 8BB

Dundee, DD4
8XD

Durham, DH1
5GD

East Mayne,
Basildon SS13 1SA

Edenthorpe,
Doncaster DN2 5PS

Ellesmere
Port, CH65 9HN

Eltham, SE9
5DL

Emersons Grn,
BS16 7AE

Enfield, EN1
1TH

Fairfield
Park, Bedford, MK41 7PJ

Farlington,
Portsmouth, P06 1RR

Forestside,
Belfast, BT86 6FX

Fosse Park,
LE19 1NT

Gloucester
Quays, GL2 5SA

Godalming,
GU7 1LQ

Greenwich,
London, SE10 0QJ

Hadleigh Rd,
Ipswich, IP2 0BX

Hankridge
Farm, Taynton, TA1 2LR

Harlow, CM20
2AG

Harrogate,
HG2 8QZ

Hawick, TD9
7AD

Hayes, UB3
3EX

Haywards
Heath, RH16 1DG

Heaton,
Newcastle Upon Tyne, NE7 7JW

Heaton Park,
M9 0QS

Hedge End,
S030 2UH

Hempstead
Valley, ME7 3PB

Hereford, HR4
0AG

Heyford Hill,
OX4 4XR

Hoddesdon,
EN11 8HF

Horsham, RH12
1SQ

Hull, HU13
9NS

Kempshott,
Basingstoke, RG22 4TW

Kidderminster,
DY11 6XP

Kidlington,
OX5 2PE

Kiln Lane,
KT17 1EQ

Kings Lynn,
PE30 1DS

Lancaster,
LA1 1HH

Larkfield,
Ayleford, ME20 7NA

Leamington,
Warwick, CV34 6RH

Livingston,
EH54 6RQ

Locksbottom,
Orpington, BR6 8NZ

London
Colney, St Albans, AL2 1AB

Longwater,
Norwich, N55 0JS

Loughborough,
LE11 5AS

Low Hall,
London, E4 8ST

Macclesfield,
SK10 1BJ

Maidenhead,
SL6 8AG

Marshall
Lake, Solihull, B90 4AJ

Mere Grn,
Sutton Coldfield B75 5BT

Merry
Hill,Brierley Hill, DY5 1QY

Merton,
London, SW19 1DD

Monks Cross,
York, YO32 9LG

Moortown,
Leeds, LS17 5NY

Nantwich, CW5
6PH

Newbury, RG14
5AB

Newbury Park,
Ilford, IG2 7SH

Newcastle U
Lyme, ST5 2AF

Newport, NP20
5NJ

Nine Elms,
London, SW8 2LF

North Cheam,
Sutton. Sm3 9AA

North
Walsham, NR28 9DS

Oldbury, B69
3DB

Paignton, TQ3
2HW

Pound Lane,
Norwich, NR7 0SR

Preston, PR1
6PJ

Purley Way,
Croydon, CR0 4XT

Rice Lane,
Liverpool, L9 1NL

Ripley,
Derbyshire, DE5 3QP

Rugby, CV22
6HU

Sale, M33 7SA

Sedlescombe
Rd, St Leonard's On Sea, TN37 7SQ

Sevenoaks,
TN14 5EG

Shorehead,
Huddersfield, HD1 6QR

Shrewsbury,
SY3 9NB

Sittingbourne,
ME10 4DN

Slough
Uxbridge Rd, SL1 1SU

Southend, SS1
1PL

Springfield,
Chelmsford, CM2 5PA

Sprucefield,
BT27 6UQ

St Albans,
AL1 2QU

St Clares,
Hampton, TW12 1AN

Stanway,
Colchester, CO3 9AA

Stratton,
Swindon, SN3 4EW

Sunderland,
SR3 1PD

Swansea, SA1
8JA

Sydenham,
London, SE26 4PU

Talbot Heath,
Poole, BH12 4BA

Tamworth, B78
3HD

Team Valley,
Gateshead, NE11 0JY

Telford, TF3
4AG

Tewkesbury
Rd, Cheltenam, GL51 9RR

Thornhill,
Cardiff, CF14 9BB

Torquay, TQ2
7HT

Truro, TR1
3XL

Tunbridge
Wells, TN2 5QL

Upton,
Wirral, CH49 6QG

Uxbridge, UB8
1QW

Wakefield-Marsh,
WF1 1QQ

Wandsworth,
London, SW18 4AD

Warren Heath,
Ipswich, IP3 87Q

Warrington,
WA1 2TN

Washington,
NE38 7RU

Water Lane,
Farnham GU9 9NJ

Weedon Rd,
Northampton, NN5 5DG

West Belfast,
BT11 9AE

West Grn,
Crawley, RH10 8NF

West Hove,
Hove, BN3 7GD

White Rose,
Leeds, LS11 8LS

Worle, Weston
Super Mare, BS22 6BL

Wrexham, LL11
2BA

Posted by
Riz

2 comments:

Zahida Din
said...

Hooray! The St Albans Sainsbury's store appears on the list. Time to head out, get me some fresh bread and revel in the delights of Kerrygold!

This is great news for me coz I always bought the product before. I complained to Kerrygold that I couldn't get it at Asda's or Tesco's.

But now I am confused. Shopping online at Asda's, the "Spreadable with Olive Oil" product says it contains no vegetable oil, but then goes on to list ingredients & states 20% vegetable oil !!Deryck, Muswell Hill