C Spire Wireless Makes It Easy and Lucrative for Families to Make the Switch to Personalized Wireless With New Family Switch Bonus Program

Company Offers Families PERC Reward Points Worth up to $500 in Gift Cards From Popular National Retailers -- Making Now the Best Time Ever for Consumers to Escape From 'All About Them' to 'All About Me'

RIDGELAND, MS--(Marketwire - Feb 25, 2013) - C Spire Wireless, the only U.S. wireless provider that offers consumers and businesses a suite of personalized experiences, launched its Family Switch Bonus program today -- offering compelling new ways for first-time customers to earn and use PERCS reward points exactly the way they want.

The company also launched a major expansion of its PERCS rewards program with customers now able to redeem PERCS reward points for gift cards from national retailers like Lowes, iTunes, Home Depot, Old Navy and Papa John's as well as a C Spire-branded bill pay card.

Beginning today, families with up to four lines that make the switch to C Spire can earn PERCS reward points equaling up to $500 in gift cards from national retailers and the company. To receive the points, new customers simply join the PERCS rewards program by signing up at www.cspire.com/rewards.

"We recognize it can be complicated and costly to switch an entire family to a new wireless carrier because of contracts and fees," said Jim Richmond, vice president of Corporate Communications for C Spire. "Our new Family Switch Bonus program is designed to make it easier and less costly to move your family to a company that doesn't treat you like you're just another number and offers personalized services designed for you, from rewards to same day device replacement."

To ease the transition, C Spire is giving families up to 90 days to switch all of its members and still receive the benefits under the program. The company also is working aggressively to further expand its portfolio of gift cards from national retailers so that customers will have even more redemption choices.

"With the bold new incentives we're offering through our Family Switch Bonus program, there's never been a better time for families to make the switch to C Spire," Richmond said. "And with the broad range and variety of national retailers now participating in the gift card redemption program, there's something for everyone in the family -- allowing for personalized choices on how to use rewards."

PERCS: Personalized Rewards

C Spire's PERCS program is the nation's first consumer engagement-based loyalty program that rewards customers for personalizing their wireless experience. Users can earn PERCS reward points by simply interacting with the company and doing things like sharing their views on the company's community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience. Customers also earn Status PERCS for their loyalty and tenure -- rewarding customers who accumulate earned points and stay with the company.

Since its inception, C Spire customers have taken full advantage of PERCS' benefits, with nearly 345,000 members, including nearly 71,000 non-customers, earning more than 190 million PERCS reward points. To date, customers have redeemed their Status PERC points for more than 300,000 rewards.

Personalized wireless at C Spire is a combination of a number of different wireless services and programs that combine to reflect and serve each customer's unique needs. Customers see this unique personalization in apps and content that fit who they are, services that anticipate their needs, and rewards they'll get just for using their phone in new ways. Wireless users can look for additional personalized experiences coming soon from C Spire.

About C Spire WirelessC Spire Wireless is a diversified wireless communications and technology services company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first provider in the U.S. to personalize customers' wireless experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways -- all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.