faq's

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Will my email campaign be sent directly to named Teachers on their personal school email addresses? Or to the school office email address?

We send your email content directly to named Teachers on their personal school email address where available - i.e. directly to Jan.smith@school.sch.uk – rather than the school generic office@ or admin@ types of email addresses.

And since we hold the personal school email addresses for over 580,000 Teachers and Senior Leaders in UK Schools and Nurseries – our personal email coverage is the largest and most comprehensive teachers email service available in the UK.

Do you hold the generic school email addresses for UK schools too?

Yes, we also hold the generic school email address for all UK schools too, which we can supply to you – or we can include in your email campaign to teachers on their personal school email addresses, if you want us to.

Can we access the Teachers/School Staff on their personal school email addresses?

We cannot pass on the personal school emails of teachers and school staff, due to the data protection terms under which we collect their data from them. However, if you want to email teachers directly on their personal school email addresses, we can send your email out directly to them on your behalf using our managed email service, where we send your email content directly to the teachers’ own school inboxes, with the email appearing to come from you.

Who will the email be sent from? Will teachers be able to see it is coming from my company?

Your email sender name will appear to be your own company or brand name (i.e. from your sender ‘alias’) and sent from our opted-in Information for Schools email server.

How does your email service work? Do we have to know much about emailing?

Our email service is very simple. Once your email order is confirmed, we schedule in your send date(s) as agreed with you and then get to work on the set up of your HTML artwork if you are supplying HTML files to us, or on the build of your email from scratch using your text and images supplied if you have asked us to create a simply HTML email for you.

Once your email set up is complete, we send you an online proof to check and sign off. Once you have signed off your email content, we will select your chosen targeted list of teachers, upload those to our email servers and set your campaign up for broadcasting on your scheduled delivery date. 5 working days after your send date, we will send will send your email tracking report to you.

Do we have to fit our email content into a certain template/or email format?

You can send us your email content laid out the way you want it to look, according to your own branding style and colours, you don’t have to conform to a template. We test all HTML files you send to us to make sure they render/view properly for recipients across the most frequently used email clients – and we send an online sample to you for checking too, so you can ensure your content looks as you want it to look.

What do you mean by an HTML email?

HTML emails are coded in a similar way to web pages, using colours, graphics, width, height and font settings and links – but they are coded specifically for email, to try and ensure your email looks good wherever it is are viewed. Many of the business and consumer emails you receive are most likely to be HTML emails, whereas a plain text email is an email that only includes text.

There are also emails that look like plain text, but that are actually HTML text emails – which means you get the clean, simplicity of a text email (that looks like a personal letter for instance) but with short links and downloads that look neat – without the full link URL needing to be shown.

How quickly can you send our email out?

We ask for your content 3 working days before your scheduled email send date, to allow time to set it up and send samples to you for sign off. We can often work quicker than this though – so if you are in a hurry just ask us!

How many emails get sent to Teachers every day?

We do manage the frequency of sends to Teachers, in line with the commitments made to them when they opt-in to our email service, so email slots do get booked up – especially at busy times of the year and/or to popular teaching or school management contacts. So, if you have a particular date in mind for your email send, it is always worth booking it in advance with us whenever you can, to avoid disappointment with sending slots.

Can you give us some feedback on our email content when we send it to you?

We are always happy to provide feedback on the content for any email sends booked in with us. Once booked in, all you need to do is to send your content over to us and we will be delighted to review it and feedback our comments and suggestions to you.

Do we get access to the Teachers Personal School Email addresses, when we book an email send in with you?

You do not get access to Teachers Personal School Email addresses as part of our email service, due to the data protection commitments we make to them when they sign-up to our email service. However, you can order as part of your email campaign booking, a list of those that clicked on links to download elements of your email content, as they have expressed a clear interest in your offering and under current Data Protection rules their details can be passed on to you for following up by email.

How much does your email service cost?

Prices are dependent on the volume of contacts you want to email as well as other variables and we offer discounted prices for national, multiple or series campaigns too, so please request a quote for your campaign needs by clicking here.

Do you offer a discount to Charities?

Yes, we offer a 10% discount for registered Charities.

What are your payment terms?

Generally speaking our payment terms are payment at time of booking. We may be able to agree credit terms for annual or specific contracts, or if you are an agency working for several clients. In some cases we may offer discounts or special offers however the discounts or offers will only apply if payment is received as per the terms shown on your order invoice.

Is Schools Marketing Company registered under the Data Protection Act with the Information Commissioner?

Yes, we have been registered since 2007 and our register entry number is Z9153578.