Wall Street Journal reporter David Benoit says the shareholders’ call to action is to protect Apple’s bottom line from backlash.

“The way that Jana would hope it works is, Apple does respond; Apple says, ‘We’re well aware that this could be an issue, we are going to tweak the phone, we’re going to make it the best phone you can buy your kids,'” Benoit said.

More than half (58 percent) of parents surveyed say their child is “attached” to their phone or tablet.

Further studies show that screen time is associated with higher levels of obesity, shorter attention spans, and higher rates of depression.

Much like you can set your TV to restrict what your kids watch, activists believe the same concept can be applied to smartphones. Apple does offer features that give parents some control over their kids’ iPhones, but critics say it’s not enough.