a true Dutch treat

client

project

category

packaging design

Venz is the Dutch favorite brand for hagelslag (sprinkles). Breakfast for Dutch kids is not complete without a white sandwich with chocolate sprinkles.

In order to update the iconic brand Heinz has asked us to come up with a new design that would increase the shelf impact, create unity within the portfolio without – losing the segmentation – and maintain that typical Venz signature of communicating with kids.

keeping kids happy

The design solution was found in increasing the size of the iconic umbrella with the Venz logo to create unity and shelf stand out. Segmentation is based on the different colours of the umbrella combined with different designs for each segment (regular, rimboe and XXL). What stays are the iconic sprinkle cartoon characters that talk to the kids that get to enjoy this true Dutch treat!