Digital Signage – Don’t just stand there…

Marketing in the modern age is all about a call for action. It can be the simplest type – a basic imperative – “Buy this and that because we are better, cheaper; our brand name will make you look or feel more appealing, distinguished, whatever” –. or it can be more sophisticated and less direct – “Allow us to send you our latest brochures to your home or email address; become our club member. It will be worthwhile, as we’ll sent you our products first and offer you exclusive deals,” and so on. Like it or not, this works. And you know what? It is sometimes effective not only for business but also for clients. We all like to shop, we all like to feel unique, and we all like good deals: seems like everyone is happy.

The rules of marketing have been the same for hundreds of years, but the mechanics are changing rapidly. The most innovative steps made by a small or medium business (SMB) in the 90’s (opened a flashy new Web site) and in the early 2000’s (sent automated mails, exposed a few screens on the site and called it Digital Signage) have changed dramatically in the past couple of years where the combination of social networks and smartphones are an unstoppable trend.

You know what was left behind, almost neglected? The business site itself! They all ask you to select “Like” or follow on Tweeter, LinkedIn, or Foursquare, but they forget to talk to you directly…

Digital Signage, yes, this almost “ancient” technology, is changing its face. The costs of Digital Signage deployment are rapidly falling, mainly due to Android-based Digital Signage players found most everywhere, making any screen a standard smart screen, by using standard and fast-growing Android technology. This, together with innovative development of Android-based Digital Signage software providers and creative usage by business owners, is creating a powerful marketing tool. Not only is there Digital Signage to stare at while you are bored in the mall elevator – it’s a call for action!

It will call you to immediate action, from “get our coupons” to “like us” from “play a social game” to “participate in our poll.” Digital Signage is no longer “read only.”