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In creating this website we have tried to focus on two important facets. The first was to create workout plans of true quality and substance designed by professionals that have "walked the talk" all their lives. The second was to put each program in a uniquely packaged printout format unlike anything you have seen before.

Our customers often say our workouts also look "cool". We are proud of this and we beleive that we have come up with an original solution that our customers have come to appreciate.

A few things we didn't want to do is to make outrageous claims such as: "we are the best on the internet" or "our plans are scientifically proven to be better than the competition's".

I personally beleive that in an online world where there is more than 100 million websites this is downright an outrageous claim to make. The websites that make these claims are also the ones that devote more time, energy and money on making flashy websites that look good, but in the end disappoint with the single most important matter - the product itself - quality workouts!

We are not in the business of making outlandish claims just to close a sale. We focus on what truly matters, which is the quality of our workout plans and highly-personalized customer support. This is the true value of any business that customers appreciate above all other things.

Thus, as a founder I always emphasize substance before form and embrassing the concept of continuous improvement. That's what it comes down to in the end, and you our valued visitor, know this also.