While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

How Your Customers Will Co-Design Your Company's Future

by Patricia B. Seybold

Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

It's Not What You Say, It's What People Hear

by Dr. Frank I. Luntz

To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

The Core Group Theory of Power, Priviledge, and Success

by Art Kleiner

While Enron, Tyco and others have given the concept of the Core Group a bad name, bestselling author Art Kleiner explains in Who Really Matters that companies need Core Groups to supply the energy and direction they require to be successful. By observing the Core Group’s members’ day-to-day activities, communications and management decisions, Kleiner argues that the astute employee can recognize decisions before they are made, and can be ready to react to change. Eventually, if that per

What to Say at a Moment's Notice

by Anne Cooper Ready

To help readers build up their confidence when asked to just “say a few words,” writer and communications coach Anne Cooper Ready offers them a useful combination of encouragement and preparation to face impromptu speaking in Off the Cuff. In an easy-to-reference guidebook that helps readers put words together that motivate, direct, entertain, and get a point across, Ready teaches both the basic and advanced skills that are needed to solve communication challenges ranging from apologies

Using the Power of Insurgent Strategy to Put Your Business on Top

by David Morey, Scott Miller

The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy con

Steven Sample, president of the University of Southern California (USC), has the leadership skills that have helped the school to receive international recognition as a successfully growing organization. In his book, Sample has compiled the skills and tactics required by leaders who want to improve their organizations and their ability to lead. His unconventional approach to leadership offers a plethora of new ideas about making better decisions, using time wisely, picking top staffers, reading

Getting Past Burnout, Busywork, and the Myth of Total Efficiency

by Tom DeMarco

If you think that getting your employees to rapidly move between tasks is making your organization more effective and productive, think again. Efficiency expert Tom DeMarco challenges many of the most popular management theories by demonstrating how they are inappropriate for today’s knowledge-worker-based economy. In Slack, he shows companies how constant overtime and aggressive schedules work against their effectiveness and their ability to compete in the global marketplace. For organ