A leading technology analyst has estimated that Apple Watch sales in the first two weeks are likely to hit 3M, comprising 1.8M Sport models, 1.2M steel and 40,000 Editions – generating more than $2B revenue. Think Big Analytics principal Carl Howe also estimates that gross margins on the wearable are likely to exceed 60%, making the Apple Watch the company’s most profitable ever product.

[The electronics] in the expensive models are the same ones used in the Sport models, and they just don’t cost that much. And while adding Gold cases and designer bands add cost to the bill of materials, the costs are small compared to the price premiums paid for these products. Unlike in the consumer electronics business, I see no pressure for prices to fall and if anything manufacturing costs will, resulting in a very profitable business.

Howe readily admits that his analysis, like any other from outside the company, are “really just educated guesses,” but he’s a credible name and his reasoning makes sense … expand full story

With estimated Apple Watch preorders getting close to a million, a number of polls suggest that the Sport made up between 55% and 60% of these. Our own poll, by far the largest of those featured in a Fortune roundup, put Sport sales at just under 56% based on 11,865 responses at the time.

A second poll of just over 5,000 responses showed a slightly higher number of 59%, while a pre-sale poll of purchase intentions put the number at 60%. Only one poll differed markedly from this range, but that was based on a much smaller number of respondents so is likely to be less reliable … expand full story

You had to be quick to order an Apple Watch this morning. Some models went out of stock within minutes, and shipping dates were soon slipping into May, June and beyond. Within a few hours, almost all models were sold out.

So, with plenty of time to think about it before pre-orders opened, but very little time to actually make your purchase, which model did you buy – and was it the one you really wanted? expand full story