“All these auto manufacturers will use varying components, but who has the brain or the chip, I think it’s going to be Nvidia — and I think it’s their DRIVE PX platform,” Feinseth told Benzinga. “... Nvidia is the lead in processing visual data into information.”

Feinseth said he suspects automakers are testing a lot of products, but primarily Nvidia’s DRIVE PX.

Relative Investment

Nvidia's autonomous position doesn't come for a lack of effort. Although declining to comment on its investments, the company is seen to have the most chips in the game.

“Nvidia has made a big push,” Feinseth said. “They’re betting a lot out of their resources. They have a functional product on the market that companies are testing.”

The chipmakers do not break down their research and development spending to distinguish AV investments, but Feinseth said Intel and Nvidia likely invest the most when taking their overall budgets into consideration.

AMD seems to be lagging, having only been rumored to partner with Tesla. If that’s true, it's a big deal for the chipmaker, Feinseth said — but the company would not confirm such a partnership.

“We do have plans to expand our presence in automotive,” AMD spokesman Drew Prairie told Benzinga, confirming an expansion of support for machine-learning software frameworks.

Earlier this year, AMD announced it would soon sample a 7-nanometer GPU optimized for machine learning applications. AMD intends for the product — coupled with its production-level machine-learning environment supporting TensorFlow and Caffe — to poach market share from Nvidia.

“The software advances make it much easier to program using AMD GPUs for high performance compute and deep learning environments,” Prairie said.

Timelines And Opportunities

Despite the developments, experts don’t expect Level 5 vehicles to be on the road until 2020 at the earliest; in Feinseth's view, the industry is at least five years away.

When the rubber finally hits the road, though, the revenue opportunity will be vast. Intel views AV technology as $70-billion market by 2030.