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Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.

Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.

Once you add you credit or debit card to Twitter, you won’t have to add it again and can use it for future offers that appear in your timeline.

Twitter is making the new feature as appealing as possible to merchants. It stated in its post:

Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there’s no change to the consumer purchase process, no employee training and no new hardware or software to install. By leveraging Twitter’s robust targeting capabilities, advertisers can tailor their promotions and campaigns to the right audience, while optimizing for performance.

Currently Twitter Offers is a US only affair, but since the holiday shopping season is in full swing, expect to start seeing these embedded discounts from merchants starting today.