'World of Warcraft' Keeps Making Expansions

Less than a week after the release of World of Warcraft's second expansion, there is already talk of future ones.

Blizzard CEO Mike Morhaime says that they are thinking about what should go into the next expansion pack.

"We do want each expansion to be considered a big value for players."

He also recognizes fans could experience burnout with frequent releases, "I think putting too many expansions out too frequently, you probably get to the point where people do need to start taking a little break," he said.

Blizzard will keep the monthly subscriber fee at the current $15 as Morhaime believes the price is "right to us and our players," and furthered by saying, "there really isn't a better value you can get in entertainment."

They must be doing something right, they recently eclipsed the 11 million subscribers mark.