The main reason you need to automate is that it gets rid of simple tasks and frees up your time. However, there is another good reason to automate your marketing. Sometimes, automated programs can do things better than you do. For example, an automated analytics program can take in a great deal of data and deliver relevant metrics to you. If you were to analyze this data yourself, it would not only take a great deal of time, but it wouldn't be as precise as the analysis a formula or algorithm can do.

​Marketing automation is essential for online marketers. It's not just a nice thing that adds to your productivity; it's absolutely necessary and there's one simple reason for that - It takes over routine menial tasks for you so that you can focus your time and energy on more important things.

Finding new ways to recycle content you have already created has a lot of benefits. It helps you connect with a new audience and you get to share your best material in a new way. It also maximizes your efforts. You put a lot of energy and time into creating any type of content. Shouldn't you get the most return on your investment? The following 10 ideas will multiply your content creation efforts exponentially, extending the life of any content you produce.

Small business owners are great at creating products and services. This is because entrepreneurs are "idea people" at their core. Some are even great at developing an initial customer base. Unfortunately, many business owners don't know the crucial ins and outs of business management. Track the following 7 metrics and you will have a much better understanding of how to make your business successful.

The success of any business is all about productivity. When you work very efficiently, you reduce costs and increase profits. When you waste time, energy, and money unnecessarily, you reduce profits while also putting the life of your business at risk.

The Merriam-Webster dictionary defines outsource as: "verb - to send away some of a company's work to be done by people outside the company." This can mean hiring a local temp service or enlisting the aid of virtual staff overseas. You free yourself up to do the things you should be doing when you outsource the following 7 business tasks.

All the leads in the world are worthless if you can't get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your customer acquisition cost, and your profit per customer, to run a profitable business. The following 7 psychological triggers have been proven to consistently convert leads into customers.

You need a steady stream of prospects to be successful in any business. Without consistent traffic, online or off, your business is doomed. The following 8 methods have been proven to generate leads both online and off.

The online ability to communicate with anyone, anywhere, in an instant means a couple of poor customer experiences can reach an audience of hundreds or thousands. This can do irreparable damage to your credibility online. Don't let that happen. Practice the following 6 tips for building your online reputation in a positive way and your customers may handle all of your marketing for you.

The Publix supermarket chain tagline is "Where Shopping Is a Pleasure". Dominos went from a little-known pizza startup to the number one pizza chain in the world seemingly overnight because they promised "30 Minutes or Else It's Free" on all deliveries. To attract attention you have to be different from your competitors in at least one very important way. The following 5 strategies will help you stand out in your marketplace, in a good way.

"If you fail to plan, you are planning to fail." That quote has been bandied about for so long, it is difficult to accurately determine who said it first. It has been credited to Benjamin Franklin and other great minds. Regardless who made the statement first, or since, it has definitely proven true where launching and managing a business is concerned. When creating your business plan, remember the following 5 important considerations that will help you achieve your goals.