"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."-Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."-Bob Bly, author of eighteen business books, including SellingYour Services

"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."-Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."-Scott Hammaker, CEO, Nashville Party Connection