12 Days of Christmas – Amazon Wishlist

Animal shelters and rescue groups often have a long list of items and in-kind gifts that they need donated. The ’12 Days of Christmas’ is a great time to publicize those needs using an Amazon Wishlist! From towels to food–cat toys to leashes, make a list of 12 different items your organization always needs and promote them on your organization’s social media platforms.

This tactic is very tangible to donors, and it’s easy to see the goal number of items you’re trying to reach. A clearly visible wishlist, especially with a deadline, helps supporters be more generous in helping you reach your goals.

On Amazon Wishlists you are able to write notes for each item to explain how you use the items to help animals – and even rank the items by priority!

I know the impact publicity and captivating images can have on increasing adoption rates and finding animals their forever homes. For All Animals and Paws PR have compiled campaign ideas and resources to help animal shelters and rescue groups market their adoptable animals, increase community engagement, and raise their profile as animal experts.

Please check back often, as we are always adding new campaigns and resources, and please share "Picture Me @ Home" with your local shelter and rescue groups — and help more animals find their forever homes.