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Discussion Topics for Today's Classroom

Google is now Alphabet

Google’s plan to reorganize into a holding company called Alphabet is as creative as the company itself.

Like all publicly-held companies, Google faces dual challenges of sustaining its growth through innovation and meeting the expectations of its shareholders. The ever-increasing pressures to deliver short-term results while continuing to make big bets on high-risk, high-gain ventures is a conundrum, even for high-flying Google with its dual classes of stock.