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What?

Pushing for Pink is an annual skateboarding event that Gary Rogers and Mathew Matthews created in an attempt to nurture the growth of breast cancer prevention. Our mission is to remind people that they are not alone in their current life situations. The goal of Pushing For Pink is to use skateboarding to bridge the feeling of separation and loneliness that comes with watching someone you love battle cancer. Even if it’s simply one day a year; Pushing For Pink will continue to peacefully bring people from all walks of life together in celebration of loved ones who have won, lost or are currently battling against breast cancer.

Pushing For Pink has successfully gathered hundreds of skateboarders both locally and nationally to spread the message that skateboarders from varied backgrounds can peacefully stand up together in support of breast cancer prevention. Pushing For Pink’s first and second annual event combined has raised over $15,000 in donations for The Keep A Breast Foundation.