TRUTH: You could be the greatest super-genius on the planet. But unless you find ways to share your brilliance, you’ll always be the bottleneck. The business won’t grow beyond your capacity.

MYTH: Recurring revenue is the Holy Grail of scale.

TRUTH: Recurring revenue is a worthy goal. It’s not a magic pill, though. It takes a lot work to get it humming. Plus, you need solid systems to manage the revenue at each stage.

MYTH: Working harder will move my business ahead.

TRUTH: According to Gunderson, it’s vision for the future, more than the hours slaving away. Having a vision galvanizes and inspires your team. Without it, you’re a bunch of disorganized hamsters on a wheel.

MYTH: Focus on the topline, not the bottom line.

TRUTH: Don’t just gaze at that fat contract price. Know if a client engagement is profitable. Plenty of small businesses have gone belly-up because they didn’t calculate what it would cost to deliver on the contract.

How about you?

Have you bought into any of these myths? Are there others that keep playing out in your business?