“There seem to be more and more reports of kids killing themselves because of bullying,” said director Jarrod Tully of Storm The Castle Media. “I think it’s something that needs more exposure. Just letting kids know there are places they can go for help is important because I think a lot of times they feel so isolated and don’t realize how much support is out there.”

The video features appearances by Imaginary Cities, Sarbit, Don Amero, members of Lost Weekend, The Wailin’ Jennys, Keith & Renée, The Noble Thiefs, Les Jupes, The Treble, Take Me To The Pilot, and others.

“The response I got was great so I just started approaching musicians randomly who I had never met or spoken to before,” said Tully. “They were extremely supportive. I’ve always felt the most impactful messages come from the united voice of a community rallying together, so it was great that so many musicians were willing to stand behind the cause.”