As a sales rep, imagine walking through the halls of a laboratory, beakers and microscopes are abundant and every person you encounter is wearing masks, gloves, and protective gear from head to toe. Sounds like something out of a movie, right? Well, this is the everyday environment for a Lab Equipment Sales team and it’s not easy.

With tablet in hand, you’re ready to discuss new products and create an order list. But first to accommodate the sterilization needed for lab surroundings you need to take out sanitizer to clean your hands and wipe off the tablet. Lab experts know that you see many different types of businesses so when they see you taking extra steps to adapt to their unique work space, it will convey a level of professionalism and understanding of their needs.

Aside from creating a knowledgeable and professional appearance, the digital catalogs and bookshelf will make the entire sales experience a breeze for you and your customers. Sales teams have enough to worry about; knowing all the details of each individual product, how it works, how to demonstrate it and being up to speed with all the terminology associated with their industry, worrying about where they can find the most current print collateral, finding the physical catalog, or a particular item within the catalog. Having a bookshelf with easy navigation and quick reference points eliminates that stress and helps to reduce everyday problems in the field. Why lug around large physical catalogs or scroll through a library of pdf’s when you can use the online catalog bookshelf search and find everything at the touch of a screen? Having a central location, right on your iPad or laptop, to access marketing material or product information will give you the power to quickly search and answer any questions your customers might have.

Digital catalogs with a bookshelf will help you always look prepared and informed so you can focus your time on demonstrating great products! Contact us to schedule an overview of features you won’t find anywhere else.

We hope that you all had a wonderful Thanksgiving weekend! In honor of the start of December, we are releasing our latest Gift Guide for your viewing pleasure! We took a different approach this year, by making a Children’s Gift Guide! Our Out-of-this-World Gift Guide for Kids is the perfect place to find presents for the kiddos in your life. It’s a collection of the most popular, unique and cheerful toys.

Our gift guide allows users to filter their search based on age and is broken down into three different sections: Educational Gifts, Unique Gifts and Magnificent Gifts (or the most popular gifts of the season). By using our bookmark feature, you can easily make your gift list and check it twice! Do you need help with ideas? Have the kids flip thru the guide (on any device!) to see if there is anything that peaks their interest and then they can bookmark those items as well! We have some product videos listed too, so that you can see what some gifts entail. You can even email their favorite items to yourself, just crop out the image you are looking for and send! Are the little ones wondering what is happening in the North Pole? Check it out by clicking on the Santa Hat to bring up Santa’s Village!

Once all of these new gifts are unwrapped, you might need to find a new home for your gently used toys. We have you covered, on the last page of our guide you will find several local options to rehome your past treasures. The holidays wouldn’t be complete without a Gift Guide from your friends at Dirxion. This year’s guide was carefully crafted in our Compass interface by our Marketing and Production teams, showcasing some new features and design. We hope you enjoy the guide as much as we enjoyed building it! Feel free to share with family and friends who need some gift-spiration! 😉 Until next year! Happy Holidays from Dirxion

P.S. Like what you see? Give our sales team a call at 888.391.0202 or email us at sales@dirxion.com!

Nordson, the world’s leading precision fluid dispensing systems manufacturer, just made it faster and easier for customers to find exactly what they are looking for. They just announced the release of Engineered Fluid Dispensing Product Catalog Sixth Edition. Not only is the catalog digital, it’s available as an app for offline use and it supports nine languages!

Nine languages? That’s right and that’s just the beginning of what this powerful tool can do! Find specific products and parts numbers through the keyword search. Quickly access additional info to products such as direct EFD web linking, data sheets, videos and add to cart. Request quotes through the cart, you can even share your cart with an EFD sales person. You can even create a mini-brochure! View the catalog up close and personal at catalogs.nordsonefd.com.

From helping you pronounce Dirxion (it’s direction by the way ) to providing performance feedback, we do it all.

Not all digital publishing houses are created equal. Do-It-Yourself software will always have it’s place, but can limit the possibilities and customization that current tech allows. From the very beginning in 1996 we set out to make an innovative custom product with our strong development and production teams. You may not see our developers front and center, but they are hard at work staying ahead of the industry and creating new features!

In our line of business, applications with options are better suited to meet customer needs. The customizable elements of our platform and premier service provides a competitive advantage for our customers. Customers as diverse as Baker Furniture and Super Bowl champs New England Patriots have requested and received custom interface design elements to match their style.

Lawson Fleet Solutions recently implemented a slick catalog solution to ensure users can easily navigate to their desired products. The guide starts off with ‘hot dots’ that direct you to the primary product page, which then leads you to a page of related products. From there you are able to explore Lawson’s products with their e-commerce site viewable within a lightbox keeping the user in the catalog. Lawson required diligenceand precision for the creation of this digital catalog so that it is a great solution when users need to find exactly what they want quickly!

We want to hear your ideas and vision for your digital publication. Call our friendly sales team at 888.391.0202 or email at sales@dirxion.com and they can help get you started.

Your mailbox probably has fewer catalogs these days, but some large retail companies are bringing back the catalog to bring back sales. After much research they realized the catalog actually led to more online sales, some of their biggest sales. Yikes! No one wants to miss a big sale simply because they eliminated the catalog.

Catalogs are inspiration and the customers who utilize both channels (physical catalog and online use) are the most valuable. According to Kurt Salmon, 31% of shoppers have a catalog with them when they make an online purchase. By reintroducing catalogs retailers are bringing information to customers and building brand awareness. It’s about who knows you.

Don’t be fooled this study wasn’t done on the boomer generation, studies were done at all age ranges. The catalog had one of the biggest impacts on women 18-30. Not only did the catalog enhance the impression of the retailer but 86% purchased an item only after seeing it first in the catalog. That’s one big number.

It doesn’t stop there, marry your catalog with the a digital publication. It’s another opportunity to reach your customers. Our custom branding options will boost brand awareness and give the feel of the catalog. Remember when we used to cut out items from a catalog? Now we are all about pinning on pinterest and sharing on facebook. Let our social media options interact directly with your digital publication through live interactive feed.

For more information please reach out to us via email or call us 888.391.0202.

You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement.

Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part is ensuring that purchases are fast and easy. Because of this, they added The Big Book as a quick and convenient tab to their website.

Email marketing is still one of the most effective ways to to grow your business. Channel traffic by sending out an email featuring your latest digital catalog. Our friends at REI do this periodically. Their Gear Mail members receive an exclusive preview of sales. Here’s a snippet of the email:

Lastly, don’t forget to blog it! If you have a blog, it is a wonderful tool for showcasing your digital publication’s custom features or informing customers about new, updated pages. Your customer relationships will become more enriched with blogging and sharing each blog post on all your social media outlets will boost SEO!

These are just a few ways customers are implementing their digital publication. For more information please reach out to us via email or call us 888.391.0202.

Two of the top uses of our digital catalogs are research and discovery! Our dynamic development team has created an enhanced search along with superior navigation allowing your sales team to quickly pinpoint an inquiry. This ensures your sales team can quickly meet the needs of customers.

Enhanced search

Custom table of contents

Cross-reference linking

Multiple page-turning mechanisms

Compass’s enhanced search features a filtered search to narrow down the results. Simply click on the filter options and you’ll get refined results. The results section provides nifty page thumbnails with a quick click or touch to get to the final page. Search and custom navigation gives your users the ability to find that needle in your stack of pages.

The ‘flat UI’ trend emerged a little over a year ago. You may have heard people speak about it, or maybe glanced at a blog post that mentioned it, but you may be wondering what it is and how it became so popular?

Don’t get me wrong I love the 90’s, but the ‘has been’ flashy illustrations and animations are overkill and long loading. Next came skeumorphic design, design that is taken from the real world, a good example of this is iOS6’s bookshelf. I mean, Apple’s bookshelf has woodgrain, shadows and looks like a bookshelf you would see in your neighborhood book store. And just like most trends, this one hit the skids when Apple released iOS7. They introduced the concept of a flat user interface. A simple and effective technique, that literally flattens the image and uses bright, solid colors.

Flat Design is pure and simple. It’s easier on the eyes, but more importantly, it’s responsive, and can be easily seen on a range of computers and devices.

In keeping with the trends, you’ll notice that our Compass Solution utilizes flat design. It emphasizes usability with clean open space, crisp edges and a two-dimensional illustration. The rich mobile user experience tops the charts! We’ve incorporated a new mobile menu, allowing room for more buttons and features to appear on a smartphone. This is just a small snippet of our new powerful Compass Solution. One of our first customers to take advantage of all the new features is Ballard Designs. From here I’ll let the experience take you away.

Our Digital Publishing Consultant’s can help guide you in the direction that best fits your companies needs. It’s easy to get a hold of us, email us at sales@dirxion.com, call 888.391.0202 or fill out our contact form.

Lawson Products is an industrial distributor of more than 300,000 different maintenance and repair supplies. Lawson services the Industrial, Institutional, commercial and government markets in all 50 U.S. states, Canada and Puerto Rico with a convenient digital publishing solution from Dirxion. With distribution of all the products they offer, Lawson needed to be easier than ever to access. The easy-to-navigate mobile website provides pricing and products at your fingertips. Lawson has fully embraced the capabilities of Dirxion’s technology. Near a tablet or smartphone? Go ahead and view their app or eCatalog.

Lawson offers three convenient ways to find what you are looking for – in print,

Here’s to all of our clients, employees, friends and family that make this company
who we are. It is with many thanks and warm holiday wishes that we offer this
fun holiday read to you. So get out your naughty and nice list and pick out some
awesome gifts. Your friends and family will thank you for it. Maybe.