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​SÃO BERNARDO DO CAMPO, Brazil - For the first time, Ford will promote on March 24th the Brazilian New Fiesta in a big public facing event attended by authorities and other major attractions.

The unprecedented presentation will be held at the City Hall of São Bernardo do Campo, São Paulo state, at 3 p.m., with a concert of Claudia Leitte, famous singer of Brazil and participation of the actress Ísis Valverde plus guests.

This will be the first public exhibition of the global 2014 New Fiesta, which Ford starts producing at the plant of São Bernardo do Campo. The new product is part of the unit's modernization plan, which received huge investments for its launch.

The event open to the public is a gift from Ford to the city in order to celebrate the arrival of the vehicle that introduces a new standard to the premium compact class. The global hatch brings a strong and sporty design and new technological features. Ford has created a new website where you can register and receive information about the car at www.ford.com.br/newfiesta.

The concert will be hosted by Ísis Valverde and Claudia Leitte, who have starred in recent Ford’s advertising campaigns and already have an identity with the brand. A special structure will be prepared at the main square of São Bernardo to receive the public, with support from the City Administration and Military Police as to the organization and security.

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