How to Foster Trust and Engagement with Website Visitors

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One of the values my family has is to make our home a safe place.

We want our home to be safe place where Jennifer, our 3 kids and I can be ourselves, talk about anything, and bring our friends. A place where everyone understands they won’t be insulted, judged, or mistreated.

It’s in this kind of a safe environment that people thrive and love flourishes.

The same is true with websites.

When a person visits a website that has a big, glaring “Not Secure” notice at the top, they are not going to want to share any personal information, make a purchase or donation, or invite their friends.

But when a person visits a website that has the lock icon indicating the site is secure, they recognize the site is a safe place to share personal information, make a transaction, and recommend the site to others.

Trust creates security and is necessary for building good relationships. -Dan Carroll