concept • design • production

Tuesday, February 16, 2016

Is your business social enough?

Is your business
social enough?

Marketing your business is no longer about driving eyeballs
to your site’s homepage. It’s about distributing one’s content throughout the
media and social spheres (where the audience resides) with the hope they'll
return to the story's native environment (for more effective
monetization)."

Social media is inevitable and it’s here to stay for a
while. It’s just another form of communication like the phone and email.We are way past the notion that it is a fad.
PR anyone? This is an almost free Public Relations dream come true. With
one billion 1,000,000,000 people active on Facebook, 100 million people on
Instagram, and 307 million on Twitter, social is hard to ignore. Another
visually driven social media Pinterest just hit 100 million users in 2015.
Buyers are using those tools and are very savvy in self-educating. Modern
buyer’s do not want to be sold, they want to make an informed purchase from a
trusted source. You know, the one your best friend shares on Facebook.

But! You say, “How do I know which social media tool is
right for my business and who in the world will keep up with it while I’m busy
running my business?”

Social media designers and managers are a must for new
businesses, growing businesses, and established businesses to stay current. Not
every business can afford to hire afull
time employee to manage social media and marketing. Just because your assistant
can post on Facebook, doesn’t mean she/he is a social media expert. There is
more to it and there are ways to make it more efficient and fairly inexpensive.
Monetary wise and planning wise, it just needs to be consistent.

But, social is NOT a brand strategy! Social is a tool in
your marketing and branding your toolbox. You must have a clear, defining brand
strategy before engaging those platforms. Otherwise you will get diluted in the
social cocktail.

Brand development and strategy is important. It needs to be
innovative, consistent with your services and product, and especially
memorable. Social media humanize your brand. Social Networks give us a great
insight and ability to understand the client’s identity, their relationships,
and their interests.

Social is great way to engage your potential buyers and
clients instead of selling, selling, selling. It is about building
relationships, a great source of warm referrals, and returning happy customers.
Be the trusted source.

Social media is here to stay. We are here to help you create
the efficient and affordable strategy to connect with your clients.