Formula Impresa is a corporate video for UBI Banca, the aim is to introduce the new all-incusive plan dedicated to four distinct types of customers.
While on the one hand we have chosen an illustrative style to profile the four type customers, on the other it was decided instead to remain in a more graphic and linear dimension in order to simplify all those intangible concepts such as savings, opportunities, transparency and completeness.
The video is made in a mixed technique in which 3d animated elements are rendered in a flat style that complements with drawings in 2D.