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“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?” I was in a meeting recently and heard a few of these very questions – they’re often the most asked...

I love AdWords. I first started using the AdWords system back in 2002. It was the tool that allowed me to begin my career as an Internet marketer. And back then - I loved the idea of spending my bosses money :) But, I WAS turning clicks into clients. Although...

Think about the last time you saw an ad. Were you on your phone, tablet, or PC? Was it night or day? Where were you exactly? The amount of time, work, and thoughtful strategy that goes into targeting you (the end consumer) using these factors is may be greater than...

Hot & Sticky Internet Scams in Southwest Florida It's come to our attention at Atilus, that there are an array of scams going on related to websites, adwords, and Google's new "Business Photos." In an effort to protect our clients and partners we're outlining the scams below to keep you...

By constantly optimizing its products, Google proves to stay up-to-date on tech trends. The most recent update? Google AdWords’ new Keyword Planner. Here at Atilus (and specifically throughout the rest of the blog!), you’ll find us talking about AdWords a lot. We recommend AdWords to most of our clients looking...

Growing up is difficult for everyone, whether you live in a safe, affluent area or the streets of Philadelphia. Though each area has its own unique pressures and situations and each child faces their own individual life challenges, it is safe to say it just isn't easy to grow up....

We’re very excited and honored to announce that Atilus has been chosen exclusively by Google to host a Google Engage live-streaming broadcast event, featuring talks from Google’s top thought-leaders, including their VP of Americas Marketing, Director of Agency Development, and Head of Channel Managed Agencies. This 90-minute live-streaming event on...

“Making it easier to reach people in all the moments that matter – all from a single campaign.” This is the idea behind Google AdWords’ new enhanced campaigns. Google AdWords has long been the biggest player in the world of paid search advertising and has helped businesses of many sizes...

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there...