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The Impact of Leveraging Technology in Real Estate

Since Webeclectic.com has designed so many websites for real estate related industries such as architecture, engineering, construction, property management and interior design, it’s important for us and our clients to keep up with what’s going on in the industry.

The number of real estate licensees increased dramatically in 2004. The total number of licensees in May of 2005 was 443,378, compared to 389,409 in May 2004. 1 Many new agents, who may have at first been under the impression that getting into real estate would be a quick way to make a substantial income, often quickly find themselves facing the reality of the situation: competition is fierce and there’s a lot of it.

This competition, combined with the strict legal standards required by industry regulators, is forcing real estate professionals to seek the best new technology available to improve their efficiency.

Those in the real estate industry must not only leverage the best technology to compete against others in their industry, but to better serve their increasingly tech-savvy clients.

Clients are more aware than ever before of the fact that choosing a Realtor® who is familiar and experienced with the newest and most powerful technology in the real estate industry is of key importance when selling or buying a home. The ability to fine tune the advanced features of the new MLS systems to work with real estate database software and handheld technology will shorten the process of getting pertinent information to buyers and sellers.

So what can real estate professionals do to compete and succeed?

Attending the various local, state, and national seminars, conferences, and expos that highlight technology in the real estate industry allows professionals to diligently research available options for improving efficiency to better serve their clients and gain an edge over their competitors.

The newest MLS systems have allowed the seamless integration of listing databases, public records, customizable reports, and Fax to PDF, mapping and GPS software for PDA’s, and have also helped to speed up the acquisition and exchange of data.

However, the need for further integration of business processes and technology is still evident, as the sheer amount of paperwork that must be stored, recycled, or shredded in most real estate offices shows.

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