Kanye always waits until the last hours of the year to set the tone for what his creative focus is going to be. He did this in 2014 with "Only One," the tribute to his daughter North, and followed the tradition this year by dropping "FACTS" during the last hours of 2015.

The track is produced by Metro Boomin and Southside,the main architects behind the street anthem mixtape What a Time to Be Alive by Drake and Future,which Yeezy openly references here.

Some of the more entertaining "facts" include multiple shots firmly at Nike,BillCosby and Steve Harvey mentions, plus the boast that "We made a million a minute" off his wife's massive emoji sales.

"I ain't dropped an album, but the shoes went platinum," West assures us.