Aquascutum to expand into the lucrative accessory market

Aquascutum may have lost their creative directors Michael Herz & Graeme Fidler to Bally and run at a loss for the last few years, but with their new designer director on board in the form of Joanna Sykes, the new owners of the 159 year-old British luxury fashion label are ready to push ‘big’ into the accessories market. “Accessories were all licensed under the previous management,” Belinda Earl, part owner of Aquascutumn said at the Reuters Global Luxury Summit. “Those licenses all expire at the end of 2010, so from the beginning of 2011 we are able to source and develop our accessories and that’s what we plan to do.” Earl brings with her experience of brand building through her Jaeger business with Harold Tillman. [Reuters]

Share on

As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 12 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion, beauty and sport.

More Stories

It seems every time a major grand slam rolls around Russian tennis glamour girl Maria Sharapova announces a new sponsorship deal. With Wimbledon well…

About SASSYBELLA.com

The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.