BringIt Announces Social Games Leader, CrowdStar, Using Its Challenge and Tournament Platform

SAN FRANCISCO, CA--(Marketwire - January 19, 2011) - CrowdStar, the second largest social gaming company in the world, is today announcing successful deployment of the BringIt challenge and tournament platform in its category-leading games "Happy Aquarium" and "Pop Boom."

BringIt's real-time transactional platform allows publisher partners to integrate challenges, tournaments, social leaderboards, as well as virtual currency collection and payouts. BringIt's platform is live in Pop Boom, and will be going live in Happy Aquarium and other CrowdStar games by the end of the month.

CrowdStar is utilizing BringIt for new and innovative ways to increase user engagement, while also adding functionality and increasing user monetization. BringIt's plug and play platform is helping CrowdStar achieve these goals by integrating into CrowdStar's skill based game, Pop Boom. Pop Boom can now be played as a stand-alone game where players can win Pop Boom Coins, or they can access Pop Boom from within Happy Aquarium and win CrowdStar Pearls. Users enter challenges and tournaments with Facebook Credits, and are able to win premium in-game currency based upon their score.

"CrowdStar is happy to announce that we have successfully deployed the next level of BringIt-powered monetization," says Peter Relan, CrowdStar Executive Chairman. "CrowdStar is the first to enable players to directly exchange Facebook Credits for CrowdStar currency by playing a mini-game. The flexibility of BringIt and ease of platform integration enabled CrowdStar to offer additional functionality our users want within our existing applications, such as Pop Boom."

CrowdStar has been using BringIt's currency exchange platform since December 15th, 2010 and has seen a significant increase in Facebook Credits sunk, and average revenue per user (ARPU) as a result.

By implementing BringIt, which takes less than a day, social gaming publishers can add tournaments and challenges to their games. This increases game play time, improves the velocity of spending within the game, and converts more players into paying players.

"By adding the second largest Facebook social game publisher, CrowdStar, to our growing list of publisher partners, BringIt is further positioned as the dominant player in the burgeoning space of third-party engagement and monetization plug-ins," says BringIt's founder and CEO, Woody Levin. "CrowdStar understands the value our platform offers by utilizing the mechanics of challenges and tournaments to create an additional currency 'sink.'"

With this partnership, CrowdStar joins the ranks of social games publisher RockYou. Last month, RockYou realized a six minute increase in user engagement per session, and an average eCPM of $120 per user after the successful deployment of BringIt's mini-game platform inside RockYou's popular Zoo World game.

About CrowdStarCrowdStar is a leading global developer of social games with a growing community of more than 50 million gamers. CrowdStar is home to some of Facebook's most popular, fun and entertaining games, including "Happy Aquarium," "Happy Island," "Happy Pets," "CrowdStar's It Girl" and "Zoo Paradise." CrowdStar, a YouWeb-incubated company, has quickly become one of the largest and most successful developers in social gaming. For more information visit http://www.CrowdStar.com. Follow CrowdStar on Twitter at http://twitter.com/CrowdStar and on Facebook at http://facebook.com/CrowdStar.

About BringItFunded by Blumberg Capital, Seraph Group, and ErGo Media Capital, BringIt helps publishers further engage their user base, while also increasing monetization. BringIt's real-time transactional platform makes it easy for publisher partners to integrate challenges, tournaments, social leader boards, as well as virtual currency collection and payouts. BringIt's platform is language and technology independent, and can communicate directly with any front-end client including mobile and web. BringIt offers a multi-tier solution to its partners, handling the client, web app, database, and front end. BringIt is headquartered in San Francisco, and also has offices in New York City. Go to www.BringIt.com for more information.