Challenge

When it came time for a redesign, the marketing team at Piggly Wiggly knew that their loyal customer base would not react favorably to any packaging that “messed with the Pig”.

Solution

To maintain brand equity while giving the packaging a fresh look, WEG took on the project and, from concept through finished product, delivered a brand redesign that kept the iconic look in place while delivering a design architecture that bridged the old and new.