HLA is an international one-stop men's wear retail brand, and the main brand of Heilan Home Co., Ltd. Founded in 2002, it is dedicated to providing stylish design and quality products for men around the world, as well as a comfortable shopping experience. Keeping up with the fashion elements of the world, HLA is constantly launching light-fashion and high-quality apparel products that meet the needs of a wide range of people's aesthetics and preferences. HLA's rich products can satisfy almost all the dressing needs of men, and it allows customers to freely match single items, truly achieving one-stop shopping.

HLA relies on the "brand + platform" business model to build a strategic alliance of the industry chain and construct a high-quality marketing network to enable consumers to enjoy the products and services with excellent quality and reasonable price. Through the direct management model of the franchise stores, HLA has realized the unified management of all its stores. By integrating the resources of the apparel industry chain, HLA has promoted a virtuous circle of industrial chain operations with the win-win principle. With its unique and competitive operating management model, HLA maintains sound, stable and sustainable development under the overall downturn of the apparel industry. Today, HLA has become a leading brand in the domestic apparel industry.

Industry Benchmark Unlimited Potential

HLA ranked first in the Chinese Clothing and Textile Brands List of the Hurun Brand List in 2014 and 2015.
HLA is the first Chinese clothing brand with a brand value exceeding 10 billion. Among the top 25 global market capitalization apparel companies released by Standard & Poor's on December 29, 2015, HLA ranked 14th with a market capitalization of more than RMB 60 billion Yuan, surpassing world-renowned brands such as PRADA and BURBERRY. This national brand presented a strong rise.

Logistics Park

Located in Huashi Town, Jiangyin City, the HLA Logistics Park has a total planned land area of about 1,200 mu. Phase I of the Logistics Park covers an area of 630 mu, with a building area of 800,000 square meters. There are 24 warehouses with a total storage capacity of 100 million pieces and an annual throughput of 410 million pieces. The Phase II project is located on the south side of Phase I, and eight warehouses of 268 mu have been completed, with a total building area of 380,000 square meters.
HLA's high intelligent warehousing system was put into use in November 2013. It adopts Dematic equipment and SAP software system for goods information entry, intelligent storage, intelligent sorting and logistics distribution. The project covers an area of 109.5 mu, with a building area of 378,000 square meters, and a storage capacity of 45 million pieces, about 7-8 times of the capacity of a single-layer warehouse.

Fashion Foresight Elite Generation

17 series with more than 5,000 categories for adult males of all ages.

Create a classic with professionalism

One elite story for one HLA product Highlight the charm of Chinese fashion men.

2018A/W

Space Aesthetics Luxurious Experience

Create a service brand through unified management of all stores.
Use space aesthetics and display science to upgrade the style of national life and leisure.
Provide a better consumer experience for men all over China.