AMOL has three new features not reported in the studies by Zhao and colleagues [31,32] Firstly, for single-stage trials, AMOL generalizes the original O-learning [31] to allow for negative outcome values instead of adding an arbitrarily large constant [31] which leads to numeric instability.

The three companies explained that this breakthrough is made possible through the AMOL II encoding system developed by Nielsen Media Research that puts a "heartbeat" in the programming broadcast stream.

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