If you build it right, they will come – We design for people. Metrics matter, but not at the cost of integrity.

Keep it real about keeping it real – We support each other. We stay present, aware, and absolutely ?.

Empathize

Conduct research in order to develop knowledge about your users do, say, think, and feel.We talk to a range of actual users. Directly observe what they do, how they think, and what they want, asking yourself things like ‘what motivates or discourages users?’ or ‘where do they experience frustration?’ The goal is to gather enough observations that we can truly begin to empathize with your users and their perspectives.

Define

Combine all our research and observe where your users’ problems exist. In pinpointing your users’ needs, we begin to highlight opportunities for innovation. In the define phase, we use the data gathered in the empathize phase to glean insights. Organize all our observations and draw parallels across your users’ current experiences. We end up identifying unmet user needs.

Ideate

Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. We give your team total freedom; no idea is too far fetched and quantity supersedes quality. At this point, we bring the team members together and sketch out many different ideas. Then, have them share ideas with one another, mixing and remixing, building on others’ ideas.

Prototype

Build real, tactile representations for a subset of the best ideas. The goal of this phase is to understand what components of the ideas work, and which do not. In this phase, we’ll begin to weigh the impact vs. feasibility of your ideas through feedback on your prototypes.We make your ideas tactile. If it is a new landing page, we draw out a wireframe and get feedback internally. Change it based on feedback, then prototype it again in quick and dirty code. Then, share it with another group of people.

Test

Return to your users for feedback. We ask, ‘Does this solution meet users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’We put our prototype in front of real customers and verify that it achieves your goals. Has the users’ perspective during onboarding improved? Does the new landing page increase time or money spent on your site? As we are executing your vision, we continue to test along the way.

Implement

Put your vision into effect. Ensure that our solution is materialized and touches the lives of your end users.It’s about taking an idea in your head, and transforming that idea into something real.