May 10, 2004 -- Times Square tourists are blushing over a controversial new Swatch billboard that depicts six pairs of cute little rabbits in X-rated poses.
"Touch your swatch, pick your position" states the ad atop 1528 Broadway at the corner of West 45th Street.

The billboard kicks off the new "Bunnysutra" Swatch line that features the company's new touch technology. When touched, the clock hands land on "happy bunny positions," a Swatch press release states.

Most Times Square visitors walking by the racy new ad were shocked to see pictures of boinking bunnies above the new and improved, family-friendly New York attraction.

"Oh, my God. That's disgusting," said Pat Pearson, 40 of Mahwah, N.J. "We have enough sexual implications in the world. Why are you going to use these animals having sex?"

A Florida tourist on her first visit to New York agreed.

"I have two children, and I would not want them to see that," said Ann Childs, 33, of Lakeland, Fla. "What do I tell them when they ask about what those bunnies are doing? It's awful."

Another mother from Logandale, Nev., echoed the sentiment.

"I am offended. That is so rude," said Jessica Whipple, who has six children. "I am not going to buy Swatch."

New Yorkers, on the other hand, saw no problem.

"It's funny," said Michael Messina, 46, a manager of a publishing company in Manhattan. "It's not screaming sex in your face - it's love."

A spokesperson for Swatch Group US said, "Swatch is always very tongue in cheek. This is a playful, fun ad."