Category Archives: Online Marketing

Even a small business requires a lot of work. Could it be that simple, to ensure its digital marketing needs in just one hour a day? Experts and entrepreneurs alike say it’s possible, as long as you have an understanding of the tactics and you know what you are doing. The one-hour method is also a great exercise for effective time management.

The beginning

This is the hardest part and it’s all about learning to juggle with your tasks and finding that one hour that you can dedicate to digital marketing. It’s discipline you need to acquire first. Also, be prepared for a trial-and-error approach.

What to expect

As a small business, you will not have the budget of big companies, which can afford to invest thousands in their digital marketing strategy. The results are matching their investment. What you can expect at your level is to do some branding and to get your brand seen online. It’s these first steps that establish your business. If they’re done right, with consistency, customers eventually begin to show.

What to do

As a small business owner, you can cater to the basics of digital marketing. These are rather easy to do and it makes no sense to hire professionals when you can do it yourself. Keep the money for the bigger tasks which require an expert touch.

SEO

Optimize all your main pages; select the most relevant keywords to focus on and have them on every page. Thus, optimize the meta title, header tags, meta descriptions, URL as well as the body. Next focus on the blog and post frequently. If you already have posts, optimize these too.

Conversion Rate Optimization

There is so much you can do here. Read one new tip every day. Design changes are part of this, too. Experiment with different colors and designs and see what changes in your traffic flow or conversion rate.

Social Media

Your goal is to connect with prospects. Create accounts on all relevant social sites your customers may be and which you can manage (and, of course, are appropriate for your content). Make new posts daily, but also reply to messages/comments and expand your network.

Reviewing

You need reviews – many and positive. Select some big review sites where you can post yours. You can email previous customers to ask them about the experience they had with your business. They might be willing to post a positive review.

Pay per click

Install AdWords and learn about it. Sort the phrases you want to use (target). Always cycle ads and replace old, poor performing ones with new ads. Cycle the keywords too and stick to the most successful ones.

Email Marketing

We are mentioning this separately because you should never do it too often. Two times per week is about enough if you don’t want to annoy your subscribers. You may give this as much as 30 minutes. Focus on good content to send to your followers and pick an attractive template.

While you may not become an online marketing expert doing this, you’ll soon earn some skill and learn how to make changes for the better, to push your business forward bit by bit.

When it comes to the rules for successful digital marketing, the requirements change so quickly that not everyone can keep up. The main goal here is to interact with visitors and customers and make them come back to your website. The best method is to do this using several different means and channels instead of relying on one strategy only. Read below more on the rules you can truly count on to make your strategy pay out:

1.) Diversify

It shouldn’t come as a surprise. Even if you’re not feeling comfortable with all the marketing channels, you need to make an effort and adopt more tactics instead of investing more and more in old ones. Sometimes, certain tactics may not yield the needed results. For example, you may be using a lot of money to advertize on social media, but if your targeted crowd just doesn’t hang out on social media, then you’re wasting money and time. Every now and then, schedule an audit to find out how each of your online advertizing strategies are faring.

2.) Define your audience on other criteria than age

Nowadays it’s risky to say that certain interests or hobbies are only representative to certain well defined age segments. For example, computer games are not only for kids and teenagers. Men at almost any age play these. Loads of people in their 40s are passionate about computer games and indulge in playing. Keep only the relevant criteria in mind – age may not always be one of them. If your marketing strategy is focused only on a specific age group, you risk repelling customers who aren’t in the same category. Think about a perfume. If your ads are girly and show only teenagers, mature women will not be interested, even though the scent may happen to be suitable to them.

3.) More focus on the local crowd

A growing number of brands choose to focus on local campaigns. This is because it’s easier to have conversions when you meet local people who are searching for your products and services. Most search queries pertaining to items or services to purchase are concerned with local companies, because that’s the more convenient way to buy. Besides, if you’re looking for customers in your community, why invest in reaching a global audience?

4.) Provide quick overviews

Whatever you have to sell, select what’s relevant about it or what your customers might be interested in and market this in a concise, attractive and effective form. It could be a dynamic photo display or a video. Thus, viewers can grasp essential information within a short time, without needing to look for it in several places.

Let these four essential rules guide you in your future online marketing efforts. These ensure that your new strategy has all the prerequisites, like diversity of channels to draw traffic, a broader audience, a less divisive and more inclusive approach, plus concision, information and good targeting.

If you’ve heard of pay per click advertising in the past, you will know that the concept involves carefully selecting a number of keywords and ensuring an ad will appear whenever someone searches for that word or phrase in major engines like Google. You should also be aware that pay per click advertising requires you to come up with a cost that you are willing to pay for each click. The benefits of these campaigns can be numerous, driving new sales, generating leads and developing awareness for your brand. However, if you’re going to be paying cash, then the least you can do is make sure that you’re getting the most out of your campaign. Here are some tips that will help you to turbo-charge your paid search efforts.

Make Appearances at the Right Times

If you can, try to adjust your campaign so that it is aware of your target market’s peak usage times. If your ideal audience usually looks for your products somewhere between 7am and 7pm on weekdays, then you should only be showing your advertisements during these times. Usually, within the edit campaign settings option in Google, you will be able to choose your ad schedule, which allows campaigns to be turned off and on at specific times.

Be Cautious with your Keywords

Although keywords are not used in the same manner that they once where to improve SEO, they are still incredibly important. Various tools are available online that will help you to track down specific phrases or semantic queries that are being used by your audiences. You might pay to use some tools, or simply use Google’s Keyword Tool for free. All you have to do to access this is type your term into the search bar, and you will instantly be gifted with variations that other people have searched for.

Create Long-tail keyword terms

Another helpful part about using the Google AdWords keyword tool is that you can track down the long-tail terms that you need. These are the ones that appeal to users who are searching for specific or niche items. If your budget is particularly limited, it’s usually a good idea to avoid paying for the high-cost generic terms, and instead try to gain your traffic from people who are making very specific searches.

Be Seasonal

Sometimes, a particular product or service is going to be more popular during certain times of the year, because of holidays, changes in the weather, or large events in your local area. If your business sells something that is susceptible to these changes, you might want to enhance your budget during these high-demand times, so that you can reap more benefits.

Remember the AD Copy

Once you’ve selected your high-quality keywords and figured out the starting point for certain campaigns, you should find that your pay per click ad starts to appear higher in the search engines. Remember, Ad copy is essential, it is an important way for you to differentiate yourself against your competitor. Make sure you use terms that are:

If you think internet marketing is expensive, then you have come to the right page. On the surface, at least, internet marketing does seem like a costly thing to do. You need to invest on PPC (Pay-per-click) advertising, SEO campaigns and many more. The truth, however, is fairly different. Internet marketing doesn’t have to be expensive for it to be effective.

Start Blogging

A good way to start your internet marketing campaign is by blogging. By sharing valuable content to the public, you are attracting more traffic and increasing your site’s credibility. It doesn’t have to be complicated as well. You can share how-to and short tips related to the products and services you are selling. You can also share industry-related news or tips in general.

Once you start posting blog posts on your website, you will see an increase in traffic almost immediately. This is because search engines will pick up those updates and rank your site higher in search results for relevant keywords. Everything is done generically.

Leverage Social Media

Social media is the hottest tool of internet marketing these days. You can connect with your users directly, share content to the public and market your site effectively without spending a dime. You don’t even have to hire a social media expert; simply manage the account yourself to get started.

The key to successfullyreaching new audience through social media is communication. Don’t hesitate to communicate, reply and ask questions to the users on your social networks in order to gain more audience. Do cross-posting and cross-promotions with other brands on social media to expand your followers even further.

Use Email Marketing

I don’t suggest spamming random email addresses with promotional mails. What I’m suggesting is building a target oriented mailing list that you can use to keep promoting your site as well as the new content you post on it. Email marketing is still one of the easiest, most affordable ways to market your site.

Services such as MailChimp allow you to send newsletters– thousands of them – for free. These are the best places to start. Put a Subscribe box (or popup) on your site and start building an effective mailing list for your brand. Once you start sharing viral content through the mailing list, you can reach new audience as well.

Send Out Press Releases

One last tip I can give you about doing internet marketing on a budget is to use press releases and connect with other blogs, news sites and various websites in the industry. By sending out press releases upon launching a new product, service or feature, you can increase your media coverage substantially.

Not all news sites will write your story. The target is not to get all of them to write about your new product or service, but to get at least 10% of them interested. You may not be able to get media coverage the first time, but you are already building a relationship with these websites. Communicating with them in the future should be much easier to do.

Online marketing is a tricky subject and what works can change within a matter of moments, leading a lot of clients to approach writers and marketing agencies with a simplistic or overly general idea of what they think will make them successful. Although it’s useful to have handy information online that individuals can access whenever they like, there are also times when writers will take advantage of the availability of the internet and simply provide content to fill up space, rather than offering content that they have taken the time to research. The first thing to remember is that not every tactic is going to work for every customer, but that doesn’t mean that customers should give up all together. Here are some of the most commonly believed myths in the world of online marketing.

Myth Number 1: SEO Isn’t Important Anymore

Although this concept has seen some popularity over the recent months, it’s important to remember that SEO marketing is just as important as ever, the tactics that work have simply changed somewhat. Once upon a time, agencies used to recommend that articles be completely overstuffed with keywords, but today Google has gotten smarter, and decided to focus on bringing quality content to the masses. Content writers have to write genuinely good information that incorporates relevant keywords from time to time would going over the top.

Myth Number 2: Online Marketing Doesn’t take a Lot of Effort

Some people think that they can simply get away with a one time investment into their online marketing strategies. Even if you decide to inject your website with thousands of dollars worth of quality design and content, you’re still not done. If you want to attract more traffic to your website and keep your users coming back for more, then you’ll need to implement various strategies, including email advertising, social media, content marketing and more. Expect to have to devote some of your efforts to patience, too.

Myth Number 3: Traffic is the Most Important thing

Getting tons of traffic to your website does seem like a pretty good thing, but it’s not always the most crucial aspect of online marketing. If you want to get really good business, then the traffic you attract needs to be relevant to your business. Optimize your website with high quality information and data, and make sure that your search engines are picking your website up for the right reasons. The more relevant your site is, the more of the right traffic you’re going to acquire. It’s no good driving thousands of people to your website if they only spend two seconds within the first page before immediately clicking the back button.

If the website traffic that you receive is not from the right audience, then you’re just going to get a higher bounce rate, which means that your business isn’t performing as it should be. Check your rate and see where it falls, if you’re currently between sixty and seventy percent, then it’s time to rethink your strategy.

The penguin algorithm is the recent update to google that has been dedicated to fighting back against the torrents of spam that typically overwhelm quality content online. The third version of this algorithm hopes to continue improving the world of digital marketing, predicted to validate the numerous days of hard work that digital marketers have put into making their online presence more quality-driven.

The Google Penguin algorithm was designed to target backlinks of poor quality to websites, such as those generated by forum posts, article exchanges, purchased backlinks and low quality directories. The latest update has targeted commercial anchor text that underlines commercial terms instead of the necessary brand names required, such as advertising a link to ‘Apple’ through ‘computers’.

The second version of the Penguin algorithm was released last October, and made a huge difference to search results and Google feedback for many industries. Since then, companies have been working extremely hard to fight back against negative links and update their current targets to meet with Google’s standards. With that in mind, 3.0 should have pretty significant results.

The Recent Google updates

Over the recent years, Google has been constantly updating its various search algorithms, shifting what people have to do to get better rankings online. Google has been attempting to make its search results more user-driven, which means that they want to provide browsers with the most satisfying and relevant results. Of course, it’s taken some time for Google to figure out exactly what to do with various updates to the system, and the chances are that we still have a lot to come in the way of progression. The recent updates that are most relevant to targeting spam include:

The Panda algorithm

The Payday loans algorithm

The Penguin algorithm

The Panda algorithm was first launched in 2011, to target content on websites that was considered to be of low quality. Following penguin, this update has had one of the largest effects on search marketing and content marketing over the recent three years. The panda update tends to refresh on a monthly basis, with new rules coming in to play regularly.

The Payday loans algorithm was launched in an attempt to cut down on some of the more spam-oriented websites on the internet. Studies and surveys over time showed that gambling websites, payday loans websites, and sex-industry based sites had the biggest impact on spam levels overall across the world wide web. These industries included a lot of blackhat SEO tactics, which lead Google to fight back with more aggressive means in 2013.

Finally, Penguin is perhaps the update that has provided the biggest impact to the online marketing world. The Penguin update first saw light in the spring of 2012, and it was created to target the backlinks that have been considered spam, and bringing down the level of high-quality SEO for more than ten years now. Today, Penguin is the algorithm that sets the bar for websites these days, allowing them to measure their success according to their search engine results.