MCBE

Retail Marketing Strategy

What Is Retail Marketing?

Retailing is a set of business activities
that adds value to the products and
services sold to consumers for their
personal or family use. Few other
industries grant as many responsibilities
to young managers. In his response to
students’ question as to what they
need to become a CEO one day,
Dave Fuente, former CEO of Office
Depot, responded, “You need to have
profit and loss responsibility and the
experience of managing people early
in your career.”

Entry-level retail jobs for college
graduates offer both of these
opportunities. Many college
graduates begin their retail careers as
department managers or assistant
buyers. There are other career
opportunities for you to pursue as well,
including entrepreneurship, operations
management, purchasing, and
franchising

Successful retailers include large
establishments such as Target, Zara,
McDonalds, and Whole Foods Market
Internet purveyors such as Netflix,
Amazon, Membership retailers like
Costco, and casinos like Caesars.

What Is A Marketing Channel?

A marketing channel is a set of
practices or activities necessary to
transfer the ownership of goods, and
to move goods from the point of
production to the point of
consumption. A channel includes all
the institutions and marketing activities
in the marketing process to ensure
that consumers get products in the
right place, time and condition.

Fast Facts About Retail Marketing

Retailing accounts for more than
$5 trillion in annual sales in the
United States, and $8 trillion
worldwide

U.S. Department of Labor statistics
reveal that the retail sector of our
economy will employ over 27
million people by 1016

More people are employed in
retailing than the entire
manufacturing sector