Fairfax Media has appointed KristiaanKroon (pictured) as the new director of commercial development and partnerships for its Australian Publishing Media division.

Reporting to commercial and marketing services director TomArmstrong, Kroon will lead a team responsible for commercial partnerships, agency trading relationships and the development of new ad sales business opportunities across all media platforms. He will oversee and strengthen Fairfax’s agency trading business by seeking new commercial opportunities to drive advertiser partnerships and ad revenue growth.

Kroon has more than 14 years’ experience in the media industry and most recently held the position of trading director at the UK’s largest newspaper publisher Trinity Mirror. He was responsible for a portfolio including the DailyMirror, with a weekly reach of 28 million people, as well as leading trade negotiations across key agency groups and top advertisers.