Sports Nutrition for the Millennial Generation

Protein - 20 Apr 2017 - 23 views - 0 shares

New research reveals the sports nutrition benefits of L-carnitine resonates with active millennials and increasing the awareness of its benefits amongst this group, represents a significant untapped business opportunity for dietary supplement manufacturers.

The research was commissioned by Switzerland based Lonza, which producers and markets the premium Carnipur L-carnitine ingredient.

L-carnitine is a nutrient required by the body to metabolize fat. Its primary role is to transport long-chain fatty acids to our cells, so they can be broken down to generate energy.

Sports Nutrition is a huge market, worth Euro 21.9 billion globally in 2014 and set to grow by 8.3% between now and 2020 (P&S Market Research, 2015) Within this, the most attractive consumer demographic is millennials – those born between 1980 and 2000 – this group is health conscious, active and has disposable income.

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