Casinos Can Now Advertise With NFL Teams, but With a Catch

A general view shows the Race & Sports SuperBook at the Westgate Las Vegas Resort & Casino before 400 proposition bets for Super Bowl LI between the Atlanta Falcons and the New England Patriots were posted on Jan, 26, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

This season, ads from casinos might start popping up around NFL games. Perhaps Giants and Jets supporters will start seeing ads from Harrah’s Atlantic City or the Borgata displayed prominently around the stadium or on the scoreboard. Maybe Eagles loyalists at Lincoln Financial Field will see banners for Parx Casino.

Fantasy sites like DraftKings and FanDuel, already advertise with most NFL franchises, but the NFL had previously banned its teams from selling sponsorships to casinos that aligned themselves with sportsbooks. According to SportsPro Media, that rule is now being relaxed. But there’s still a catch: The casinos can’t directly advertise their owned or affiliated sportsbooks.