To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more than tripling since 2010. eMarketer predicts the overall U.S. display ad market will grow 21.5% to $15 billion. ...Read the whole story

Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. RTB, or real-time bidding). Its latest development, which is being released today, is dubbed Quantcast Advertise for Branding, and it is a self-serve platform enabling advertisers, agencies and publishers to connect "big data" with discrete brand targets. ...Read the whole story

Katz 360 Sales, the digital sales division of Katz Media Group, is expanding its digital advertising offerings to become a full-service interactive ad network. Mort Greenberg, who was recently named president of Katz 360 Sales, will lead the effort. ...Read the whole story

A judge has dismissed a lawsuit alleging that Wal-Mart violated a consumer protection law by sending unwanted text messages to a customer who filled a prescription at the retailer's pharmacy. ...Read the whole story

Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing mobile and other technologies to extend brand reach. ...Read the whole story

Havas Health, the French holding company's health care marketing unit, has launched a new global agency group called Havas Lynx. Clients include Johnson & Johnson, GSK, GE and AstraZeneca. ...Read the whole story

Expedia has introduced an updated version of its app for the iPhone and Android devices that includes flight information along with expanded hotel listings. The redesigned app offers the ability to book flights from more than 200 airlines and entries from 140,000 hotels. ...Read the whole story

We set off to look at the resiliency of a Millennial generation that is pushing back against a system in need of repair -- whether the economy, the environment, the education system and more. What we ...More