Customers Are Drowning in Repeat and Inappropriate Offers

Marketing success comes down to hitting the customer with an offer of something they want or need at the moment they want or need it. Some best practices will help you avoid overwhelming your customers with offers.

One key to success in becoming a customer-centric organization is to have strong customer and partner advocates with clout. Here are some role models and suggested responsibilities that may help you build or refine these roles for your company.

Survey Results on the Skills, Processes, and Organizational Practices Needed for Success

What changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make.

How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It

SaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company.

Aggregage Uses Content Curation in an Online Advertising Business Model

Combine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation.

Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules

Unisfair offers an always-on, multi-venue, virtual environment that mimics the feel and navigation of trade shows. Your customers self-select what they are interested in, and, because their online activities are tracked, your company gets better leads.

Where Should you Place Your Bets?

E-markets are hard to use for buyers, have a problematic business model for suppliers, and are still quite immature in terms of functionality. Executives rethinking their e-market investments will see where their companies fit and what the trade-offs are.