Benny Thomas

Account manager by profession, marketer by passion.

Over six years of experience working on a portfolio of leading brands across various sectors, in multiple media, locally, regionally and internationally. This involved building brands by evolving brand strategy, developing brand salience through insightful communication activities, delivering on marketing objectives and achieving result-oriented goals.

Work experience

Nov 2014Present

Account Manager

Leo Burnett, Oman

Building and managing the brand building activities of Oman’s largest bank - bank muscat, by developing strategic communication activities for the asset management, private banking and investment banking divisions.

Strengthening the brand salience of Oman’s leading FMCG brand, Nabil Biscuits through brand identity activities which includes packaging for a variety of its products and building promotional activities in line with the brands marketing targets.

Successfully transitioned one of Oman’s leading insurance companies to become Oman’s first Takaful (Islamic) insurance company and responsible for its on-going brand activities.

Introduced the free share scheme for employees prior to the IPO of Truck Oman in the regional market. Also, responsible for planning the IPO communication strategy.

Raising brand awareness for The Research Council of Oman through a series of brand films in collaboration with CG & production team based in Romania and Bahrain, in order to foster the brand’s mission of creating an innovation ecosystem.

Successfully managed the operations involved in rolling out ‘Mission Happiness’ campaign for Reliance Digital that led to revenue generation of more than 80 crores and established it as the 1 CDIT brand in India. Awarded as one of the most trusted brands in Retail sector by Brand Equity.

Delivered the re-launch campaign of Zee Khana Khazana . The campaign led the brand towards becoming the No. 1 channel in Indian food & lifestyle category in a span of 7 months.

Successfully completed the brand film ‘Vasudhaiv Kutumbakam’ for ZEE

Managed communication and operational activities for the agency’s brands with the ability to lead client projects to achieve on time, on budget results.

Feb 2008Dec 2009

Marketing Executive

Singh Engineering Pvt. Ltd.

Piloted an exhaustive analysis over the spending capabilities of the target group to arrive at strategies to improvise revenues

Conducted a market survey to identify the insights into the potential regions within the city where communication needs to be done in order to increase brand awareness

Implemented ‘Horn Ok Please’, first ever loyalty program in the local sector and successfully developed effective BTL communication for the brand.