The drivers of the industry are identified as high growth in developing regions, high demand in end-user industries, and high existing production capacities of chlor-alkali products. Most of the production capacity of chlor-alkali products (Caustic Soda/Sodium Hydroxide, Chlorine, Soda Ash/Sodium Carbonate) exists in the Asian region and high growth in their demand is mainly observed in developing countries. The high production capacities in the region also give flexibility to the manufacturers to scale up the production depending upon demand trends. The restraining factors are identified as environmental concerns and energy intensive operations of the chlor-alkali industry. The issues in the market are mainly pertaining to that of a maturing industry (i.e. steady growth in mature markets such as U.S. and Europe) and environmental concerns like carbon and mercury emissions. The industry players are following strategies such as consolidation and capacity expansion to address to the demands generated by end-user i'/>"/>

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