Engaging people globallywith ethics and standards

The challenge:

Credit Suisse had created a set of global Code of Ethics Standardsand needed to engage all of its employees around what they were,and what this meant for them.

What we did:

Fathom devised a creative platform to make the 10 standards distinctiveand easy to remember. We rolled this out in environmental installations,across digital channels, and in event materials and comms for internally run town-halls and training.

“Fathom quickly got to grips with our brand guidelines and worked within the confines of these to deliver strong, creative options for our culture programme. The thinking was intellectually clever, yet simple enough for a variety of audience groups to understand.”

Katarina RosenManaging Director Credit Suisse – Culture and Conduct

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