Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Customer Spotlight - Jaymie Scotto & Associates

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Jaymie Scotto & Associates is a public relations, marketing and event planning agency that serves the telecommunications industry. The company has been in business for close to nine years and has been a Campaigner® email marketing customer from day one.

CEO, Jaymie Scotto Cutaia, first discovered Campaigner about ten years ago, when she was serving as director of marketing for a telecom company. She has continued with Campaigner email marketing because she values brand loyalty and notes that Campaigner has grown over the past decade to match and accommodate her growing business needs.

After ten years with Campaigner, Jaymie notes that she is a strong believer in the value of the longevity of a relationship:

"Campaigner is doing everything right; I don’t feel the need to look elsewhere. Campaigner has continued to grow right along with me and it’s been a very fruitful relationship. You guys are heading in the right direction."

Jaymie Scotto

Campaigner also has easy-to-understand, built-in analytics providing Jaymie’s team with detailed reports on many people are opening and clicking emails, how many bounce-backs are occurring, and the amount of traffic heading to landing pages. From there, the team can effectively track specific marketing campaigns’ success metrics and optimize them accordingly in order to better incorporate messaging into future campaign plans, social media efforts and press releases.

Jaymie also notes that Campaigner’s list segmentation is its most valuable feature for both security and helping protect against human error. With segmentation, only certain team members can sign in to access specific lists, meaning no one can accidentally email the wrong list and there is no ability to view competitors' databases. This layer of added security that password-protected segmentation provides is what keeps Campaigner competitive in the email marketing space. It makes her finance team happy too — segmentation means the company can more easily understand the costs and use for Campaigner per client and adjust invoices accordingly.