Party with Wii in the park

Nordic Games will make its summer festival debut at Party in the Park, pitching its very own marquee to provide consumers the chance to get their hands-on We Sing Encore on the Nintendo Wii for the very first time.
The singing game is the follow up to last year’s We Sing, which became the fastest selling Wii singing game on release. Nordic Games’ presence in TheHut.com hosted tent at Party in the Park will give attendees a consumer exclusive ahead of the launch in July.
At the one-day festival, the 70,000 strong Party in the Park crowd will be treated to performances from leading pop artists; acts performing at the event include Alexandra Burke, Basshunter, The Hoosiers, Example, Dizzee Rascal, Pixie Lott and The Saturdays.

“Party in the Park is a great day out for all the family and our involvement with We Sing Encore couldn’t come at a better time or place,” says Nik Blower, sales and marketing director, Nordic Games. “We can’t wait to see people’s reactions when they try out the game for the very first time; we’re sure after their first go they’ll be performing as Pixie Lott rather than watching her.”
“We’re delighted to have Nordic Games and We Sing Encore on board for this year’s Party in the Park,” said Sarah Jasper, product marketing manager, at TheHut.com. “The game is a perfect fit for both our customers and attendees to the festival. It’s all set to be a real highlight of the summer in Leeds.”

Party in the Park will take place on Sunday, 25th July at Temple Newsam in Leeds.We Sing Encore info:
We Sing Encore will be available in July 2010, and will include 40 great new songs the majority of which feature their original videos. The songs span pop, rock, rap and R&B, and bring together party classics such as Love Shack (B52s), contemporary hits like Fight For This Love (Cheryl Cole), crowd-pleasers like Don’t Stop Movin’ (S Club 7), hip-hop hits like Shut Up (Black Eyed Peas) and housewives’ favourite I’m Too Sexy (Right Said Fred).