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Gap became a target of labor groups after the deadly Rana Plaza factory collapse in Bangladesh last April.

Although it’s one of the top purchasers of clothing in Bangladesh, Gap was not among them. Instead, the company linked arms with 17 of its brethren, including Walmart, to propose an alternative plan, one that trade unions and labor advocates have largely denounced as a “corporate-controlled sham agreement.”

“Gap deserves this award,” Liana Foxvog, director of organizing and communications at the International Labor Rights Forum, said in a statement. “The company portrays a public image of being a leader in responsibility while actively undermining real corporate responsibility. Instead of joining the cccord, Gap created together with Walmart the Alliance for Bangladesh Worker Safety. Despite sounding promising, this initiative is not legally binding and includes no union involvement, making it hardly more than a PR stunt to dodge safety responsibility.”