Cingular Wireless to name agency

Published on October 09, 2000.

Cingular Wireless, the newly merged company formed from SBC Communications and BellSouth Corp., the week of Oct. 9 will make a decision in its estimated $300 million ad review. BellSouth incumbent WestWayne, Atlanta; SBC shop GSD&M, Austin, Texas; and BBDO Worldwide, Atlanta and New York, are finalists. Cingular last week launched print ads for its new name, via GSD&M.