The guys at Ward 6 handed us this beautiful brief and had a very good idea of what they wanted to achieve visually. They were after two images which needed to resemble realistic and intricately hand made paper models. The visuals required contrasting moods, happy and sad, to reflect possible outcomes for sufferers of endometriosis. The first step involved creating the girl and paper cut outs entirely in 3D, these determined our lighting conditions and we shot the book and table to match and blended them together in retouching. One of the greatest challenges lay in preparing the visuals to work in three different languages. We found a system of 3D modelling realistic paper models where the text could be changed to suit the relevant language. Lovely!

enantone storybook

The guys at Ward 6 handed us this beautiful brief & had a very good idea of what they wanted to achieve visually. They were after two images, they needed to resemble realistic & intricately hand made paper models. The visuals required contrasting moods, happy & sad, to reflect possible outcomes for sufferers of endometriosis.

The first step involved creating the girl & paper cut outs entirely in CGI, these determined our lighting conditions & we shot the book & table to match & blended them together in retouching. One of the greatest challenges lay in preparing the visuals to work in three different languages. We found a system of modelling realistic paper models where the text could be changed to suit the relevant language.

Electric Art

Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.

In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.

Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.

We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com