Tag Archives: Cinematix

Our film campaign tracking product Cinematix is now two and a half years old. What started as a five-city weekly track has evolved over time into a 19-city daily track. It has been a satisfying experience to see Cinematix grow … Continue reading →

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A question I’ve been asked ad nauseam over the last two years – How important is the ‘first look’ of a film? Typically, ‘first look’ today means the first theatrical promo and the associated poster design that is revealed when the film … Continue reading →

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This post is about how Housefull 2 could have benefited from a better planned campaign and opened far higher than the level at which it has actually opened. It is not about the film itself. In fact, I haven’t watched … Continue reading →