Winning ugly isn't winning at all for Adelaide United's new coach Josep Gombau.

The Spaniard, schooled at the famed Barcelona FC, wants his Reds to be winners. But more so, he wants them to be beautiful.

Gombau says wins and losses aren't important in his debut A-League season.

"For me, it's the style," he said on Friday.

"This is my first season. We want to win something in three year's time, that is the time that I have a contract here.

"I want, honestly, to fight for the league next season.

"For me, now thinking win or draw or lose - it doesn't matter for me.

"It's important to play the way we want to play. And of course everybody wants to win and we will always endeavour to win, we won't think of a draw."

Gombau took great satisfaction from last Friday night's richly entertaining 2-2 draw against Melbourne Victory.

The Reds gave up a 2-0 lead in a home match against their bitter rivals. But, more importantly to Gombau, they tried to be beautiful.

"The example is very clear: winning 2-0 last week, you can change the style, you can put one line of four (defenders), one line of five midfielders and one striker, put everybody together. You defend, and maybe you win," he said.

"But you are not playing the way you want to play.

"For an away game it's the same - we want to play from the back, we want to attack.

"If we lose, we lose. It doesn't matter because we are building something for the future and we know very well what we want to do, in this moment we are readying to be successful in the competition."

Adelaide's draw against the Victory was hailed as among the most captivating A-League games yet.

"I have had some calls from people around Australia saying `this is one of the best games that they saw in A-League in the last years," Gombau said.

"And this, for me, is good.

"Because what we promised when we come is that we play beautiful football, that we fight and run for every single ball, and we play offensive style - this is what we are doing."

Beyond the punters, Gombau said his players were revelling in his attacking mantra.

"They are enjoying the way that play. It's not the same when you are running behind the ball, when you just defend," he said.