Question 1The location of Mc Donald’s, on the corner of Wangfujin street and the Avenue of Eternal Peace, is a very good strategic choice. It’s close to the heart of Beijing and Tiananmen Square, which is historically a very famous place and is still today a very active place. A lot of people cross this area every day and the fast-food concept match to the demand.

Question 2Mc Donald’s encountered the imperfect rules of Guanxi. Guanxi is one of the powerful forces values in Chinese culture. It refers to a concept of relationship. Guanxi express the relationship of one party to another. More importantly the term also express an obligation of one party to another build over time by the reciprocation of social exchanges. If the Government has a better Guanxi with Li Ka-Shing than with Mc Donald’s, the priority will be for the first one. These rules don’t apply to most countries. Each country got its culture but the Guanxi Concept is specific to China. However, agrees between Governments and Companies exist in other forms (i.e lobbying).

* Question 3 * It is commonly admitted that a western company, just like any other legal entity, has to respect the law. Business law has been made to ease exchanges between a company and its environment; it is the cornerstone of any business, preventing misunderstandings on a first hand, and fixing conflicts on a second hand. In emerging countries and especially in China, law is not as important as in western countries. Due to different past and other traditions, what matters in China is not actually the law, but it is rather the relationship between a company and its environment. The main key in order to success in business is to build strong relationships with powerful decision-making men who ultimately decided in case of contention. This relationship is called the guanxi. In this case, McDonald’s opened a new restaurant in Beijing; this auspicious place ensured the success of the restaurant but also made...

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...﻿Brandon Taylor
MGT 301-701
Remo Picchietti
McDonalds in China
1. Assume a Big Mac is $3 in the U.S. How much would the Big Mac cost in China?
At the time of the article, “McDonalds to Double China Restaurants by 2013,” 1 Yuan is 8 to 15 cents. So, a Big Mac at the time of the article would cost 20 to 37.5 Yuan. However, at the current time, according to The Money converter.com, a Big Mac, costing $3, would be 19.10 Yuan Renminbi (USD to CNY).
2. Conduct some research. Identify at least one difference between the typical menu offering in the U.S. and the menu offering in China. Be sure to provide a citation.
Doing some research, I have found that there are many different culinary choices on the Chinese McDonald’s menu that many Americans might find strange. A tradition for many Chinese people is afternoon tea. To accommodate this, McDonalds offers their version of tea, the McBrew. Where American McDonalds offer apple slices to try to make people think that there is actually healthy food at the fast food chain, Chinese McDonalds offer a cup of corn (What’s on the Menu). They also offer a few pork dishes, such as the Ham N’ Cheese Burger and the Double Pork Burger. One item that is heavily Chinese-influenced is the taro pie, which basically substitutes the American apple pie. Taro is a root vegetable that is often used in Asian cuisine (What’s on the...

...Introduction: McDonald’s in China
McDonald’s is considered as the most successful and largest restaurant chain in the world. In 1990 McDonald’s opened its first store in Shenzhen China. In 1992, McDonald’s Beijing outlet was opened. There are more than 800 McDonald’s outlets in China today.
This paper aims to analyze the importance and the extent to which culture affects the operations of McDonald’s inChina. The impacts of the Chinese culture on the operations, policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds, a symbol of American culture, to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations.
Part I: The Chinese Culture
Kluckohn and Strodtbeck’s Cultural Orientations
According to Kluckhohn and Strodtbeck (1961) there are five basic value orientations underlying cultures. These orientations are human nature (good versus mixed versus evil crossed with the mutability of the goodness), man nature (subjugation to nature, harmony with nature, mastery over nature), time (past, present, future), activity (being, being-in-becoming, doing), and relational (lineality, collaterality, individualism). "Human nature" refers to the innate goodness of people. A counterexample of this comes from the idea that people are evil, as...

...﻿BreAnna Melter
China-Section 6
Mini Research Paper
When many people think of China, one of the first things that pops in their head is the One Child Policy. China's One Child Policy was created in 1979 by Chinese leader Deng Xiaoping to temporarily limit communist China's population growth. It has since then been in place for more than 32 years. China’s One Child Policy is basically China’s way of trying to limit population growth. It states that woman may not have more than one child, or families in general are not allowed to have more than one child if they live in highly populated areas, and it mostly applies to Han Chinese people. This doesn’t apply to woman or families in rural areas of the country, minorities living in the country, or couples where each spouse has no brothers or sisters; they may have two children so there isn’t too much population change. It is also possible to for couples to apply for a second child if the first was a girl or had birth defects, but only if they live in more rural areas. It has been very successful in the first 20 years of the law being around; it has been estimated to have reduced population growth in the country of 1.3 billion by as much as 300 million. Although this may be a great way to help with China’s out of control population, it’s also causing some problems and it’s considered somewhat unethical to many people.
Once again, the One Child Policy has caused the population growth in...

...McDonald’s Corporation
McDonalds’s was first introduced in Des Plaines, Illinois in 1955. It has grown strongly to become ranked number one in fast food service on the Fortune 500 list. In recent years the company has faced quite a few changes with changing CEO’s three times in one year. As of September 30, 2012, McDonald’s has 34,010 restaurants in 119 countries. Due to increased competition, a failing economy, and a changing environment McDonalds reported a loss in sales. How can McDonald’s adapt to changing market conditions to sustain the growth it once experienced?
Michael Porter developed the five forces model for formulating organizational strategy that is applicable across a wide variety of industries. The focus is to devise a means for the company to gain a competitive advantage. An analysis via Porter’s five forces model includes: the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, substitute products/services, and competitive rivalry.
The barriers for entry are low for the fast food industry. New competitors are always on the horizon. Consumers make purchasing decisions based on price and convenience. This gives the consumer buying power.
There are new outlets being built each year. The power of suppliers should not be an issue for McDonald’s.
Consumer’s can demand what type of products they want to see from McDonald’s. Consumers are starting to trend towards healthier food and beverage choices....

...McDonalds has a wider variety here with products starting from as low as Rs 20, while KFC has not been able to match that
. McDonalds has set up its own supply chain investing huge amount which leads to lower costs and prices.
The USP of McDonald's was cheap fast food, and the company's signature product, the Big Mac hamburger was considered an American icon. rior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value.
McDonald's India is committed to sourcing almost all of its products from within the country. For this purpose, it has developed local Indian businesses, which can supply them the highest quality products required for their Indian operations McDonald's has developed a menu especially for India with vegetarian selections to suit Indian tastes and culture.
Also in India, only vegetable oil is used as a cooking medium.
The USP of McDonald’s is Quality, Service, Cleanliness &amp; Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. The McDonald's philosophy of QSC&amp;V is the guiding force behind its service to the customers. McDonald’s menu is priced at a value that...

...Mc Donald's Products and Services.
McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. As a result of many changes in the habits of Americans, competition and other factors such as the economy and profit loss, McDonalds attempts to continue new innovations and services. These attempts are in hope of maintaining old customers, attracting new customers and ultimately increasing revenue and profit.
Obviously, McDonalds is the leading producer of hamburgers and French fries. Also, there is no secret that McDonalds sells chicken sandwichesboth fried and grilled, fish sandwiches and the most popular drinks to complement the meals such as Coca Cola, Pepsi and HiC. Yet, as the economy continues to slump and Americans become more aware of the dangers and unhealthiness of fast food, McDonald's has been forced to make new additions and adjustments to their products and services. New products and services from McDonald's include The Dollar Menu, New...

...﻿Background of McDonald's (Size, Employees, Reputation)
McDonalds was founded in May 15, 1940. The founders of McDonalds are: Maurice McDonald, Richard McDonald and Ray Kroc. McDonald's added 212 restaurants abroad the previous year, but its commanding lead left it still at the top in international presence between American based fast-food chains.
The team which is leading McDonald’s in the UK: Jill McDonald, Richard Forte, Paul Pomroy , Nick Hindle, Jez Langhorn, Lauren Cody, Henry Trickey, Alistair Macrow, Thomas Kelly, Trevor Bull, Franco Ventura and Warren Anderson.
1940- McDonald’s Bar-B-Q restaurant was opened on Fourteen and E streets in San Bernardino, California by Dick and Mac McDonald.
1948- They then closed down their restaurant for 3 months so they can make some alterations. Dick and Mac then opened the business again as a self-service drive-in restaurant. They reduced the amount of items they had on their menu. They lowered it to 9 items. These were the 9 items they had on their menu: cheese burger, ham burger, potato chips, slice of pie, soft drinks, coffee and milk. The staple of the menu is the 15 cent ham burger.
1955- First McDonalds opened by Kroc in Des Plaines, Illinois on April 15. The first day sales were $366.12. By the year 1965 there would be more than 700 McDonald’s restaurants all over the United States.
McDonald's are found in 119...

...Corporation is the world's leading food service organization because customers come to McDonald's for their signature products and service. Today, customers are more health conscious and have an increase in the amount of healthy options that are available. Some of the main issues in this case study were the amount of CEO turnover in the beginning, changing the negative perception from customers, and redirecting the focus toward a new target market by changing their strategy from expansion to customer satisfaction.
Morgan Spurlock changed the public’s image of McDonald’s with this documentary film called “Supersize Me”. Morgan Spurlock filmed himself to demonstrate the health effects of McDonald’s food. Spurlock completed this by eating McDonalds three times a day, for a 30-day period while keeping record of how this affected his health. A critical issue in the case is after Spurlock’s film was released in 2002, McDonald’s had a bad public image and needed to fix the damage that was done after Spurlock’s documentary. Jim Cantalupo was given credit for thinking of the “turnaround strategy” where he wanted to introduce healthier foods to the menu (O'Rourke IV 93). The “turnaround strategy” was Spurlock’s recovery plan to fight back against the “Supersize Me” video. Cantalupo wanted to decrease the amount of new stores and switch to “grassroots marketing efforts” instead of relying on the national and co-op advertising (O'Rourke IV 95). McDonald’s had...