Posts Tagged ‘blog influencers’

Social media has truly grabbed the attention of anyone hoping to drive traffic to a website in 2011. Everyone knows that social media is a great way to generate publicity for a website, but it is time consuming. Creating engaging content, commenting on articles across the web, tweeting, stumbling, connecting, following, friending, liking, even using VoIP phone systems for those who want to chatâ€”itâ€™s all a lot of work. The question then is this: How can you tell whether or not these efforts are actually making a difference? Looking at the number of followers on Twitter or number of â€œlikesâ€ on Facebook simply wonâ€™t do the trick. The quality of these interactions is simply too difficult to gauge. After all, how many times do you really visit the website youâ€™re following on Twitter? How many times have you clicked â€œlikeâ€ and then completely forgotten you did that in the first place?

There are many theories as to what makes a blog successful. Creative writers will tell you that content is king. Graphic artists will swear that itâ€™s the blogâ€™s design that sets it apart. Technical experts will swear that a using a combination of the best hosting services and unique coding will really make your blog stand out. But unfortunately, even if youâ€™re an excellent writer or a technical genius, you may still feel as though youâ€™re writing in a vacuum. But frustrating as this may be, it doesnâ€™t mean that your blog will be eternally relegated to the bottom of the blogosphere. With a bit of strategizing and effort you can tip the scales so that instead of getting lost in cyberspace your great content will find its way to influencers who can share it with a wider audience.

Identifying Great Influencers
It may sound obvious, but the first step to take when identifying influencers that will share your content is to look for influencers in your niche. While itâ€™s always nice to have fans in other niches, the people that will really be able to share your content with an interested audience are those who serve your niche or a parallel niche. Read More