Percy, Larry (2006) “Understanding the Role of Emotion in Advertising”, Proceedings of the 2006 ICORIA Conference, Bath, England.

Percy, Larry (2005) “Unconscious Processing of Advertising Involves Emotion, Not Implicit Learning and Memory” Proceedings of the 4th International Conference on Research in Advertising, Saarbruecken, Germany.

Percy, Larry (1992) “The Cultural Implications of Imagery and Equity,” proceedings of the Advertising Research Foundation Researching the Power of Brands Workshop.

Percy, Larry (1992) “Thoughts on the Importance of Psycholinguistics to the Understanding of Effective Advertising Communication” in J. Muncy (ed) Advances in Consumer Research Vol. XIX.

Percy, Larry (1991) “Understanding the Mediating Effect of Motivation and Emotion in Advertising Measurement.” Copy Research: The New Evidence proceedings of the 8th Annual ARF Copy Research Workshop.

Percy, Larry and J.R. Rossiter (1991) “The Role of Emotion in Processing Advertising,” in M. Lynn and J.M. Jackson (eds) Proceedings of the Society for Consumer Psychology.

Rossiter, J.R., L. Percy, and R.J. Donovan (1991) “The Place of Motivation in Rossiter and Percy’s Theory of Action for Advertising,” in M. Lynn and J.M. Jackson (eds) Proceedings of the Society for Consumer Psychology.

Percy, Larry (1990) “Defining and Measuring Brand Equity” in Staying Ahead in the 1990’s, conference proceedings of the Market Research Society of Australia.

Percy, Larry (1990) “The Influence of Pictures on Advertising Effectiveness,” proceedings of the 1990 Conference on the American Academy of Advertising.

Percy, Larry, A. Battani, and J.R. Rossiter (1990) “A Strategic Model for Communication Objectives and Source Characteristics in Advertising Planning” proceedings of the 1990 Conference of the American Academy of Advertising.