AudienceScience opens office in Tokyo

Published on August 24, 2010.

New York—AudienceScience, a data management provider, announced Tuesday that it has opened a new office in Tokyo. The company said in a press release that the office will be “the operating center for AudienceScience’s aggressive expansion efforts in Asia.”

In April, AudienceScience named Xiaoming Shao the company’s first managing director-Asia Pacific. “Japan is a very important digital market for AudienceScience, where the market is truly embracing audience targeting as an important factor in online advertising,” Denise Colella, chief revenue officer at AudienceScience, said in a statement.