Categories 2018

This category awarded to the event that first launched, re-launched or repositioned a product or service. Evidence of seamless execution, engagement of target audience through social and digital platforms and demonstrate how the idea achieving core business objectives.

Judges will look for creative/innovative solution on initial launch, re-launch of repositioned product/service.

C02. Best Live Event

This award celebrates the most innovative live event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act.

Show how you transformed a mundane space and/or conventional programme with technology, art and live performances to create an exciting and memorable experience for all.

C03. Best Corporate Event

This category recognizes an outstanding corporate/business event that effectively communicates to its audience.

Judges will look for evidence that achieves business core objectives, reaching target audience.

C04. Best Trade Show/Exhibition/Conference

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.

Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C05. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.

Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

Judges will be looking for how theming, design, entertainment, catering, lighting, innovation and use of new technology. Feedback and experience from clients and guests.

C07. Best Experiential Marketing

This category will focus on how the audience experienced the brand through technology, innovation and creativity.

Judges will look for overall execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C08. Best Brand Activation

This award will celebrate the most effective, attention-grabbing brand activation. Judges will be looking for relevance and creativity. Please include information on the aim, size of the event and whether it stood alone or was part of a larger campaign.

C09. Best Use of Technology

This award will be given to a company that has effectively used the latest technology to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event.

Judges will be recognising an outstanding achievement or innovation in the use of technical production or technology for an event or events.

C10. Best Use of Social Media

This category celebrates and awarded to the most effective social media campaigns and strategies and give recognition to those who are using social media to communicate in exciting and innovation ways.

Judges will be looking for the most effective or creative use of digital or social media channels. These may include use of social platforms, blogs, mobile applications, or other emerging tools that are popular in Asia Pacific.

C11. Best Digital Experience

This award recognises the best campaign that reached its target audience effectively and conveyed the organisation’s message through online platforms. This category is open to any one-off or ongoing campaign or initiative. Supporting details for this category: PR and communication strategies implemented on web-based/mobile channels, usage of mobile and rationale for using the platform.

C12. Best Sustainability Award

This category open to agencies, organizers, suppliers or venues, celebrates sustainable initiatives with the sustainability measures.

The long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.

C13. Best Business Solution

This category emphasizes on how business objectives are met through understanding client’s challenges.

Judges will look for evidence on how the event was delivered, pre-event research, creativity and innovation in content, logistics and post event analysis. How did the event help deliver on the business challenges and how were these overcome.

C14. Best Outdoor Event

This category is awarded to event uses outdoor environment for arts, music/film festival, sports, carnivals, large scale or small pop-up style which is designed as its main focal point or part of a wider integrated campaign to help brands increase brand awareness, help client o engage with target audience and attract sponsorship.

C15. Best Brand Experience - B2B

Events with a commercial purpose targeted to business customers/trade partners, such as launch events, congress/conference, incentive, etc. delivered a business-focused experience that surpassed all expectations.

Judges will be looking at how you connect the audience and engage them. How to bring core elements of a marketing campaign to life reaching business objectives through creativity and engagements.

C16. Best Brand Experience – B2C

This award recognises brand or agency that has achieved the brand’s objectives and delivered the best consumer-facing experience that surpassed all expectations. Events targeted to the final consumer, such as launch events, road shows, celebrations, public events, etc.

Judges will be looking at how you connect the audience and engage them and how the campaign engaged with audience, activation and meeting business goals.

C17. Best Integrated Marketing

Recognises the best brand experience that effectively engage their consumer markets through an integrated marketing strategy that utilised at least three channels including PR, digital, advertising and social media.

Judges will be looking at how the channels were skillfully deployed to reach the brand’s strategy and objectives.

C18. Best Sponsorship

This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.

Judges will look at how the event met the brand’s objectives and overall planning and execution.

C19. Best PR Stunt

This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.

Judges will be looking at how you demonstrate measurable results and increased public awareness.

C20. Best Game Changer

This award recognizes the best event, brand experience that changed the face of live events. Demonstrate what the game changing experience/innovation consisted of, every element which added to the overall outcome.

Judges will look at element of innovation and differentiation, how to show it is out of the box or a step above the rest.

C21. Best Production

This award recognises the most creative and outstanding production of an event

Judges will look at how you demonstrate you were instrumental to the build and design stages and go above and beyond the call of duty.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate the contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

P01. The Rising Star

This category celebrates the achievements and open to professionals who are under the age of 30 as of March 26, 2018.

The individuals who has made a significant impact or given outstanding contribution and with most positive change on his/her organization and/or industry during the eligibility period.

Judges will look for evidence of the individual’s outstanding achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

P02. Event Person of the Year

The award recognises professionals responsible for overlooking and managing multiple events of a single office (or multiple offices within Asia Pacific region), who have displayed the most innovation, skills and enthusiasm in bringing contribution to the agency and clients.

P03. Event Team of the Year (Agency)

This category recognizes the best agency team. The award will honor the team with excellent performance working efficiently and effectively with outstanding results during the review period.

Judges will look for entries that can demonstrate both creativity and proven ROI. How the team effort has resulted in flawless events, a rises in business and a seamless working style that others envy.

P04. Event Team of the Year (In House)

This category recognizes the best in-house team. The award will honor the team with excellent performance working efficiently and effectively with outstanding results during the review period.

Judges will look for entries that can demonstrate both creativity and proven ROI. How the team effort has resulted in flawless events, a rises in business and a seamless working style that others envy.

GP01. Experiential Marketing Agency of the Year

This award recognises the agencies in providing the best event marketing or experiential marketing solutions.

Judges will look into achievement, business growth, client relationships and staff retention. How the agency has played a positive role in advancement and reputation of the industry.

GP02. Best of Brand Experience

** This category cannot be entered directly and applicable to brand
company only.

Judges will decide and present this ultimate accolade to the most outstanding of an individual brand that obtains the highest aggregate score from points
allocated for all of the Campaign categories.