Ahighly qualified lead from a guaranteed interest- ed customer is every direct response marketer’s holy grail, and monetizing existing call traffic is the goal of any successful call center. With the
launch of Sales Portal in 2009, co-founders Saurabh Khetrapal and Kevin Sandhu have provided the DR industry with
a platform to find both.

Sales Portal, based in Mountain View, Calif., gives those
in the direct response industry an unprecedented marketplace for buying and selling warm-transfer phone leads.

“Sales Portal is the first of its kind where call centersand direct marketers can meet and discover the synergies,relevancies and complementary nature of the products andservices that they sell to the demographics they serve, andconnect for the purposes of cross-marketing,” says Khetra-pal, the company’s CEO. “There has never been an online,open-option platform like Sales Portal. To have a platformwhere call centers have a ‘buffet’ of of-fers they can present at the end ofa call, and marketers have multiplecall centers from which they cangenerate qualified warm transfers— that has never happened until SalesPortal came into the picture.”Sales Portal was founded after bothKhetrapal and Sandhu spent years inthe direct response industry, experiencing firsthand thechallenges in generating qualified leads and the pain pointsof traditional cross-selling and upselling campaigns. Afterbeta-testing in March 2010, Sales Portal went public inSeptember 2010, and has since had numerous customersreap profits from its technology, Khetrapal says.

View the video interview online
at ResponseMagazine.com or in
Response’s May Digital Edition.