The Man Aisle At New York’s Westside Market

The New York Post reports that Westside Market, a grocery store in New York City’s Upper West Side, has just launched a “Man Aisle” for their “shopping-challenged” male patrons.

Currently this “aisle” is just an “end-cap”, but it’s chock full of products aimed at men like snack chips, beef jerky, ramen noodles, beer, pickles, Sriracha brand hot sauce, condoms and more.

Westside Market’s COO Ian Joskowitz is quoted as saying, “If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!”

Westside Market has four locations but, as of this writing, the “Man Aisle” is at the store located on the corner of Broadway and 110th Street in New York City.