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Michael Rizzo

1. MoviePass This first one is tough to beat. First of all, you are already saving on the price of a ticket just from purchasing your first month of moviepass. At $9.95 a month, you’re already guaranteed to have saved money if you see at least one movie any month, […]

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You’ve already shared them and perhaps don’t even know they’re ads. Which is kind of… exactly the point. The moment our minds recognize what we see is an “advertisement” or “someone trying to sell us something” we immediately shut down all methods of invitation and the walls go up. “This […]

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“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these […]

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If you want to read my thoughts, please read below. If you want to read the article that prompted this blog post, go visit here. Okay Google…We’re impressed… With Google making a vehement amount of money in ad revenue, its newest decision isn’t straying from its successful profiting strategy. When developing […]

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The subconscious role colors play in consumer behavior is an integral role in the branding process. With consumers giving us a generous 90 seconds to formulate an opinion about your products and services, you need to win every battle you can if you want your brand to end up on […]

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Put simply, it’s a relationship. A brand is a promise to act a certain way, to feel a certain way, and to behave in accordance with consistent patterns across every touchpoint from a person, company, or corporation. It’s not a logo. It’s who you are. “Overall, because branding is about […]

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To start off, the play on the word “buzz” was incredibly unintentional, so if you giggled from the title of this article, you’re already ahead of the curve. In this case, I am the curve, and you are ahead of me. Seriously, take a look at google trends. Since the product’s […]

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Dear Student Unsure About Applying For That Internship, If you don’t read any other line, read this one: Go for it. After a semester of breathing room to put my learning experience into perspective, I want to share a few key lessons I took away from my internship experience at […]

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Snapchat finally released what their redesigned app is going to look like. The redesign is supposed to launch December 4th, but it will actually be launched earlier in certain test markets. As Evan Spiegal, CEO of Snap Inc. says, their new design has finally “separated the social from the media.” […]

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Adweek asks, “The internet has rewired the consumer mind, but what does that mean for the fashion world?” And Betabrand answers. The first reason Betabrand is disrupting the industry is by bringing ideas online. Rather than spending months in design and testing processes, they create 3-D renderings of new ideas within […]

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With Airbnb as the unquestionable dominator of the hotel-challenging industry, other brands have followed suit. The two we will focus on in this article are AFAR and onefinestay. Today’s travelers are on the move. They’re booking flights with short notice, taking road trips, and traveling the world. An array of […]

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Note: Ted’s Pain Cream was created by both Ted and Greg. Ted’s Pain Cream claims to “outsmart pain on a molecular level.” If only it could outsmart Greg’s pain of having his name left off of the product. Strategically renaming the product “Ted’s Pain Cream” from “Resveratech,” Kickstand creative director […]

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Lionsgate’s new Chrome Extension detects abusive online content and filters it out to fill your feed with positivity. After downloading it just sign in with your Google account and you’re all set! You have three different levels of kindness you can set your extension to. I put mine all the […]

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Interactive is available at https://loveyourhome.orsted.com With the United States the only damn country who’s government denounces climate change despite a recent contradicting comprehensive report acknowledging human activity as the dominant cause that only the New York Times is talking about, we’re going to look towards international power companies for our innovative green […]

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It’s nothing new for Spotify. In fact, their media buyers took the same approach as last year. They took a fun approach sharing interesting Spotify facts on outdoor advertising mediums. Adweek described their approach as “billboards with snappy headlines based around fun tidbits of user data.” Taking notes from […]

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PIECE OF US/PIECE OF ASS By: Uncreative, The Agency Creatives: Villy Devlioti & Ada Alti Before the #metoo began trending on twitter and extending to other social platforms, Tarana Burke created the campaign as a grassroots movement in 2007 to reach sexual assault survivors in underprivileged communities as she explains to Ebony this past […]

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Donuts. Beer. Fried Chicken. Pinterest. It must be Halloween, again! Take a good look at four of the most notable Halloween campaigns of 2017! Pick your favorite then read about what made each of these campaigns worth mentioning! Pinterest: Interactive Haunted House You can go play for yourself, here: https://www.pinteresthauntedhouse.com/ (These […]

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There is no greater value you can bring to a customer than a smile on their face, and the most personal way to do this is through a human touch. Online, digital, web, banner, and other methods of face-to-screen interactions don’t move audiences more than their favorite movie or tv […]