Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David. Discover what this can mean for your business.

David has been serving the insurance industry for 35 years when The Affordable Care Act came along and changed the entire industry. He says that this program created chaos within the insurance field.

Seeing the opportunity, David opted to focus on helping individuals and corporate agents make the shift into today’s healthcare market. It’s challenging for insurance agents because today they are now more like benefit advisors, they have to work with individuals who are purchasing insurance for themselves.

It isn’t a lot easier on the individual side, according to David. He says at least 85% of the population feel overwhelmed and paralyzed when trying to navigate the new healthcare system.

One thing both of these groups – and many other folks – have in common is coping with change. To offer support and guidance through these changes or any others, David started his podcast called Shift Shapers. The podcast’s purpose is to help its listeners feel more confident in their choices.

TWEET THIS: "Start with something you know, love and are passionate about.” David Saltzman

On this episode of Leaders In The Trenches, David discusses finding his niche within a narrow vertical market and the success it will bring. He says, “It’s all about bringing what you learned in your earlier endeavors into what you are doing now”. It’s also about starting with something you love and are passionate about coupled with a strong desire to serve your particular industry. David encourages people to go to your natural market and leverage the folks you already know.

Another important key to success is telling your story. David says every entrepreneur has a tale to tell so go out and tell it! Once you understand who serve then network, tell your story and build name recognition. These are the building blocks to success.

TWEET THIS:"Focus on an area where you have a natural market." David Saltzman

In this episode, here’s what we’ll cover:

How to bring your knowledge to the table and how that creates success.

RESOURCES AND LINKS MENTIONED IN THIS SESSION INCLUDE:

To give David a shout out for being on the show, send him an email at David at TheSaltzmanGroup.com. Connect with me on LinkedIn or Twitter at @genehammett and let me know what you liked about the episode!

Do you have questions about today’s episode!?!

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable. Apply Now!

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