ALDI Brand TVC

To launch their biggest campaign in 16 years, Aldi was on the hunt for a fresh new brand positioning that encapsulated their philosophy and their personality. So after many months brainstorming in a tiny room that looked like a bomb site (and smelt like one too), we came up with two simple words; Good Different.

To launch Good Different, we thought Aldi winning the Most Satisfied Shoppers award for 3 years straight was a pretty good reason celebrate this new direction.

NIKE Integrated

The brief was to motivate runners who were training for the Shanghai marathon. However, the conditions these runners train in are probably one of the most uncomfortable in the world; heavily polluted, uneven surfaces, dangerous traffic conditions...the list goes on and on.

So with all that they were up against, we wanted to motivate these athletes, with the help of international street artists, through a series of murals, installations and content that kept their spirit unstoppable.

ALDI Artificial Colours TVC

CAREFREE Content

There's some pretty ridiculous information out there regarding young womens health that most girls don't know who to listen to and Carefree wanted to educate them so they knew only the facts about their bodies.

However, finding a real voice to speak to our audience was kinda difficult, so we introduced some interesting characters to direct girls to the Carefree site.

McDONALD'S McOz TVC

Aussies love beetroot. Especially in a burger. So once we put aside our excitement when we heard McDonald's was bringing back the McOz just for summer, we honed in on a nice little insight showing exactly howmuch Aussies love their beetroot.

PUT A RANG ON IT Social

In Australia, ranga is a colloquial term for someone with red hair.

Put A Rang On It (inspired by a Beyonce song) is a social experiment I created that transforms today’s stars into redheads.

Overnight, Put A Rang On It went viral around the world, gaining over 20,000 followers within days. It was a talking segment on national news and featured in The Huffington Post, Time, Business Insider, Vogue, Perez Hilton, MTV, Mashable, BuzzFeed, Daily Mail and TrendHunter just to name a few.

THE PLEDGE Awareness

Musicians are the biggest influencers of young minds out there and unfortunately artists have been writing songs with lyrics that promote disrespectful behaviour towards women. As a result, millions of young people have learnt negative behaviours as a result of them.

The Pledge is a cause to change these behaviours.

We’ll use Jay-Z to launch the initiative, who in 2012 came out and vowed he would never use the word bitch in any of his music after the birth of his daughter. Soon after, other artists around the world will follow.

COLOUR COMPASS App

Colour Compass is an app that helps people figure out what colour to paint their room based on the direction it’s facing.

Someone simply stands in the middle of the room and points their phone at the window, then Colour Compass will suggest what colours work best. For example, whites and neutrals for south-facing rooms to help illuminate the space, or vibrant colours for north-facing spaces to absorb sunlight.