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December 2016

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Fila - the Italian Sports Lifestyle Brand, renowned for delivering quality sportswear to consumers around the world, launched is all new Sports Lifestyle Apparel range in India.

Speaking about the launch and Fila's future plans in India, Mr. Rajiv Bajaj CEO, FILA - India said, “The great response we have got for our range of footwear leads us to believe that India as a country is getting more younger & active, the studies of this market have led us to believe that people appreciate and seek clothes for sports and fitness. The need of the hour is a range of apparels that inspires activity. The feel, material and designs of our new apparel line gives you a chance to finally experience our proposition INSPIRED MOTION”.

Mr. Carl Sequeira, Marketing Manager Fila- India said “Fila's new ranges of apparels are trendy, smart and just the right gear for every activity of your life. Although stylish and technologically advanced, the team at Fila made sure to keep the pricing extremely competitive, starting at Rs. 499, the range will consist of track suits, lowers, shorts, gym wear, active wear t-shirts and sweat shirts for Men of the age group of 18 to 30 years.”

The sports apparels are designed in Italy, which adds a lifestyle touch to the entire collection. These moisture management apparels are lightweight, body hugging and breathable garments making them technologically superior & suitable for athletes during their strenuous work out regimes.

The apparel was launched to un- suspecting patrons at Inorbit Mall, Malad. Not only was it refreshing and breaking away from typical catwalk performances, it actually used people from different walks who suddenly broke out into a choreographed motion to the tune of the new Fila anthem in India.

The Launch was conceptualized by their agency on record Rediffusion –wunderman music composed by “De Nitesh Pires Band”, choreographed by Quickstep Salsa and brought to life by Thinking Liquid.