London Woos Israeli Entrepreneurs

11/27/2012 11:11AM

Europe is that place Israeli start-ups fly over en-route to Silicon Valley, but a program by the British Embassy in Tel Aviv is trying to persuade entrepreneurs to take a longer look at what London has to offer. WSJ's Ben Rooney reports.

This transcript has been automatically generated and may not be 100% accurate.

I ... the ... just like this this evening to ... the tech exchange which isn't program ... it's almost like the petitions Intel be to bring ... fifteen select start-ups from Israel ... it's a London ... Eye mountain bike to them with their own aren't ... very heavy to very long but not one to impressions if all the London ... taxi double what we want ... to know what the Sox but ... what's your impression of the London techno to see what it wanted to ... I think it I was very surprised she ... the vibrant sixty year ... it decreases the ... UK in a very different place other than ... innovation and technology ... and I think that this for them that exchange for and ... really brought to light ... this ... really happening scene that ... were seen due ... to be true of ... tech city today ... and are amazed to see ... how many startups and ... how much innovation ... comes up from London ... honestly I mean how do you sell our IVZ comparing to tell a beacon which addresses a very high often do you think you can ... I think though in general I think that it is or there's a lot of innovation ... and features more which were companies in his role of coming out of it as rope ... indicate still in early stages of sort of thing ... on so there's still a long way to go in the UK piece from the very rules that we've seen so far ... but it's definitely getting there okay so ... this whole program is about its expected the idea that it is with the company's twenty ten I think that's a second month is were due to constant is rough ... wants to stop this what is with the Qantas bring to the table want to London company's green title which you hope to see from Cummins here and on ... I think oh eight the scene are the main there's a lot of attention in here ... there's a lot of the customers those of other retailers the base of your day job of all homicides ... Amundsen and is the solution for mobile commerce ... and though you know ... where you can always that the US is is a prime target ... but basically the UK and on its own it's a very interesting aam market ... has the potential of a good retailers based in in in this area ... and Dom ... I think it's the it's actually a very natural ... thing to do is to try to ALM approaching U K retailers and then maybe approach the U S market ... now famously that his re these typically go to the U S focused ... on ... what you see so what you see in it that the mantra before the second ... takes off to battle to think that the London might be some stepping stones which would you imagine ... I think that a definite could be ... the next step I think that one of the ... most positive things about his ruse to get a technology hub ... is that it's a very good technological laboratory for creating ... a real proof of concept ... study many ... of us targets for start-up in Israel ... jump to the aid directly to the U S market ... I think that ... as a ... second step on that way ... is ... green ... not ... overlooking the UK market which I think is ... very compelling especially because you ... know the language ... which is ... obviously the same ... so