Social Media Marketing Awards 2010: LinkedIn

Reed Business Information

Published on April 12, 2010.

Program: To enrich selected Control Engineering North American edition articles with LinkedIn- generated content See More: http://www.linkedin.com/groups?home=&gid=1967039&trk=anet_ug_hm&goback=.anb_1967039_*2Why we chose it: B-to-b magazine Control Engineering wanted to expand the reach
and relevance of the educational content generated by its writers and editors.
This demographic, the magazine found, already was on LinkedIn but was not being
served by a relevant group. Instead of a fan page, Control Engineering
created a community for engineers, called Automation & Control Engineering,
that focuses on members' needs for specific expertise and in-depth advice, both
from peer interaction and easy access to editorial content. More than 100 deep
discussions have been posted by consultants, engineers and industry vendor representatives, as well as editors, with the most interesting gathered and presented as articles
in the print publication, which expanded the discussion further and encouraged
print subscribers to find and use the group. As of Feb.1, the group had 4,949
global members.