Google Ranks as Most Valuable Brand in the World at $100 Billion

Millward Brown, a subsidiary of the WPP, has come out with its annual list and report, BrandZ, that ranks the most valuable brands in the world. Unsurprisingly, Google (NASDAQ:GOOG) tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion. Microsoft (NASDAQ:MSFT) comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year. Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn’t even break into the top 40 (the company was ranked #43 in terms of reputation). In last year’s BrandZ rankings, Microsoft was third on the list behind General Electric (NYSE:GE), so the company has inched a little closer to Google.

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