Cosmetics brand Inglot goes for makeover in India

Thirty-year-old Polish cosmetics brand, Inglot is all set to makeover its image in the Indian market. The brand, which currently operates 14 stores in metros like Mumbai, Delhi and Bengaluru and tier 2 cities like Ludhiana and Chandigarh, plans to open 100 stores over the next four years.

Inglot entered India in 2008 in conjunction with franchise partner Major Brands. The brand has stores in malls at present and is also available on the several large portals including Falguni Nayar’s beauty and cosmetics portal, Nykaa.

Thirty-year-old Polish cosmetics brand, Inglot is all set to makeover its image in the Indian market

Chairman Board of Directors Inglot, Zbigniew Inglot was quoted by Business Insider as saying, “While we are a 30-year-old company, we started global expansion only 10 years back. We started with Canada, the Middle East and US and now are available in 80 countries. In our experience, some markets need time and research and after seven years in India, we are ready to ramp up our presence.”

Inglot products’ price point falls in the premium range with the cheapest item available at the store being nail polish priced at Rs 600.

President Major Brands India Tushar Ved, was quoted by Business Insider as saying, “The brand has seen a growth of 18 to 20 per cent over the past seven years. Going forward, we shall introduce new products, invest in on-ground marketing through makeover activities and advertise in print. We do not plan to have tiered pricing for India and intend to continue playing in the premium cosmetics category since it is directly linked to the quality of the raw materials used at Inglot’s manufacturing unit.”

An Inglot press release stated that the company will be customising some of its products for the Indian market through shades that compliment the Indian skin tone.