Content Marketing and SEO Go Hand in Hand

Lots of businesses are looking for an Australia-based SEO company, wanting to working with people that are close to where they operate. Regardless of where SEO companies are based through, best SEO practices are currently being driven by content marketing.

So Many Factors in Search Engine Algorithms

Search engine optimisation is about improving your website across a variety of different indicators, all a part of Google’s search engine. What is difficult is that while there are over 200 different factors in search engine algorithms, only a handful are widely accepted as critically important.

Search Engine Optimisation

Two of those are content and backlinks, and luckily those two work really well together. Think about SEO. A simple way to describe it is about building the best possible search engine rankings for one website across a variety of keywords. What can be challenging is creating enough content to give pull for these keywords. If you only have a few pages on your website, how can you add more mentions of a keyword without swamping your website in copy?

Content Marketing

Content marketing is the key. Content marketing has become extremely popular in the age of Web 2.0, where almost everyone has a blog and everyone is sharing more information than ever before. Content marketing presents a brand in the same vein as a user, posting updates on blogs, sharing images and videos about the business on social media sites and other popular channels.

Optimise Your Text

Realistically, if you’re working on search engine optimisation, you need to make sure that every single piece of text that says it’s written by you is optimised for your keywords. If you want to target Australia-based SEO company, you’d best have as many mentions of it as possible. Content marketing gives you that opportunity. It allows you to write lots, on a topic you’re knowledgeable about, and to include some of your keywords.

People do content marketing to promote their products and services, which is great. They also do it to present themselves as a thought-leader, showing their technical understanding and prowess about their chosen field. But by optimising for your target keywords, it gives you the content necessary to make SEO effective.

Create More Backlinks

More than that though, you can’t just have 100 blog posts a month, as that’s unnatural, and Google doesn’t like unnatural. Content marketing relies on you sharing your writing across a number of external websites (including social media and blogs and document sharing and the like), so that you can build those backlinks, and share that content in as natural a way as possible.

It Just Works

If this sounds like a good idea, it’s because it is. As an Australia-based SEO company, Newpath web recognises a good thing when they see it, as they provide content creation as standard across the full range of their SEO packages.