Where is boston market

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election.
Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment.
Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation. Brands who wanted a shot at being part of Google’s new podium were forced to “Join the waitlist” and cross their fingers.
But last month Google suddenly announced that it would be opening up Posts to “museums, sports teams, sports leagues, and movies” in the United States, and all of the above … [Read more...] about Interview: Why marketers shouldn’t waste their time with Google Posts

Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their customers, I would argue it's the most powerful one.
Why? Because mobile is real-time. When done right, it's bidirectional. And it gives you a 24/7 direct line to your customers as well, as the most information about what those customers really want.
But getting mobile right is hard. User expectations are more demanding on mobile than on other channels because it's more intimate and personal. Consumers quickly lose trust when brands hit them with irrelevant content or poor experiences on mobile. Since mobile dominates time spent with digital media, it is quickly raising the expectations of consumers across the engagements with a brand. This makes mobile, well, more than mobile.
To fully take advantage of everything mobile can deliver, you need to make sure your company can unlock the power of the data surrounding your mobile users and place it … [Read more...] about Mobile is not the only channel to the customer, but its the most powerful one

Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than the national average of 11% for all occupations. While that sound promising for anyone pursuing a career in digital marketing, the education required for these skills seems to be lacking. This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO … [Read more...] about 15 Colleges That Offer Digital Marketing Classes

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow:
Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter

For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They are a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Pardon the Captain Obvious moment here, but for an event to be really successful, you need to get people there. And to get people there, you need to show them why they can’t afford to miss the event you’re about to put on. There’s no better way to create a sense of urgency than to send prospects to a persuasive event landing page. It’s where you’ll tell people exactly why they should come to your event and what they’ll get from attending. But if you think of your event as a one-day only play, you’re not getting the full value out of it. That’s why you should be using landing pages in every stage of your event marketing campaign — before, during and after the … [Read more...] about The Landing Pages You Need for Your Event Marketing