Under what the group is calling “difficult political and economic conditions in some countries and a considerably tighter competitive situation,” Beiersdorf AG says it has continued on its "sustainable, profitable growth path in 2016" with organic group sales up 3.2% for the year. In nominal terms, sales rose by 1.0% to €6.752 billion. Beiersdorf’s Consumer Business Segment, which includes its skin and personal care arsenal, increased its organic sales by 3.3%.

Specifically, the consumer business segment achieved organic sales growth of 3.3% in 2016. In nominal terms, sales were up 1.1% to €5.606 billion. Organic sales growth was generated in all regions and core brands Nivea,Eucerin, and La Prairie each contributed to the increase in sales, the firm reported today.

“2016 was another successful year for Beiersdorf. We continuously improved in the course of the year and delivered a strong fourth quarter. The sales increases and market shares achieved are proof of our high competitiveness, the strengths of our business model, and the attractiveness of our products and innovations. We look ahead to 2017 with cautious optimism,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.

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