For leaders who are wondering if social media is something that they should use or not, I shared this quote:

“The solution is to stop looking at social media as another platform you have to learn —yet another responsibility—and start seeing it for what it can be instead: a personal toolbox for improving your practice of leadership.” –Alexandra Samuel, The Wall Street Journal (source)

I also shared this useful model, looking at six social media skills every leader needs by McKinsey and Company (source).

In any case, it was a great event that I thoroughly enjoyed. And, I’m very grateful to the Associations Forum team for inviting me to take part.

About the Author

Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).