Research by the Innovation Center of U.S. Dairy found out 7% of the population believed the fake news, when the company interviewed more than 1,000 respondents over the age of 18. The study's initial purpose was to analyze the participants' views on "the role dairy products play in their diet and daily lives," Global News reports.

"It is a bit surprising," a spokeswoman for the Undeniably Dairy campaign told CNN. "We don't have a suggestion as to why people would draw that conclusion."