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Monthly Archives: October 2013

Finding the right web page keywords so your website will show up on the first page of Google, and other search engines, is the main goal for internet marketers. The good news is that it really is not that hard to do, with a little patience and a little practice you can optimize your web pages and benefit from free traffic too.

It is really quite simple, if you do it the right way and you get that coveted first page ranking for your website, you will get a lot of traffic, quality targeted traffic, for free.

Make Your Site Cool Using Web Page Keywords

These are called organic searches. Someone will go to their web browser and type in a search term. Let’s say someone is looking for golf balls. If they search for that term and if you’ve optimized your web pages with those keywords your website can show up very high in the search results.

This is called Search Engine Optimization (SEO) and it is a great way to get a ton of very targeted traffic which is completely free.

By ranking so high it also gives your site a lot more credibility. The average internet web surfer does not really know that much about how it all works. For that reason, many people assume that the websites listed on the top of the results pages are the best.

And in a way they are, they are the best at optimizing their web pages so they can cash in on all that organic traffic.

So, how do you benefit from using these keywords to land on the first page of the search engines? Well, the first thing you have to do is compile a list of keywords. If you really want to benefit from a top ranking you need to target the keywords you use very carefully.

It’s easy to think that you should grab all the most searched for keywords in your niche, but that very rarely works because those keywords are just too competitive.

A much better, and more efficient, strategy is to find keywords that are made up of 3 – 4 words. These long tailed keywords won’t get the huge hundreds of thousands of searches, but they will get plenty of searches a month and they won’t be so competitive that you can’t rank for them anyway.

If you choose a dozen, or more, of these long tailed keywords and each one gets say around 1,500 searches a month, you stand a very good chance of ranking for several of them, not just one.

That will provide you with plenty of traffic and since the traffic you are getting is from people who are searching for the exact keyword (and item) that you have to sell, you will get a lot of sales.

It’s just not that hard to optimize your web pages for search engines. The better you get at adding the best

web page keywords, the more organic search results you will get. That is free traffic and you will make more sales and have a much higher rate of return on your investment of time. Other than time, it’s totally free.

There are literally thousands of articles online speaking about the importance of social media for online businesses. A simple Google search will likely turn up more information than anybody could want regarding how best to use Twitter, LinkedIn, MySpace, and Facebook for the purpose of online business and these social networking sites are merely the tip of the iceberg. There are several other, lesser-known social media sites that can factor into the game for online businesses, as well.

Social Media Reaches Out To Offline Business

Its obvious why social media sites are important for online business. Its a free, efficient way of marketing to the virtual crowd. After all, if your business is virtual, then it only makes sense that you should be advertising where the virtual populace goes to hang out and chat with friends. Its the equal to putting up a sign at a baseball game or the mall. Online businesses must market to an online audience.

However, many people mistakenly believe that social media need not factor much into the running of an offline business, and this is a serious mistake. Even if you own a store front with tangible products and physical shopping carts and not a Caf Press website with a shopping cart icon in the corner you should still be meandering through the virtual crowd with the rest of the world.

Why? Even though your business might be physical, chances are that your customers are spending a lot of time on these social networking sites. If your store exists in the real world as well, working both the social media angle and the traditional means of advertising can give you a double edge over the competition, and thats not an advantage that should be glanced over lightly. Thousands of people do their shopping primarily online these days in the comfort of their homes in order to have a chance of bringing some of that business through your physical door, you need to be working on the virtual side of things, as well.

So when you sit down in your store in the real world, dont forget to spend some time thinking about how you can promote your store in the virtual one. Most people have a foot in the physical and a foot in the virtual nowadays, and you have a serious advantage in being rooted in the physical world. Online businesses have no stake in the world outside of the Internet, but you can step into the virtual world with ease. Be sure to take advantage of this position you have as somebody who owns a physical store, and the benefits youll reap will be incredible!

Most people understand that their primary role as an online entrepreneur is to drive as much quality traffic to their website as they can get. There are many ways to do that and most people will use several methods to get the best result. Search engine optimization (SEO) is one of those methods. Before you dive in and hire a company to do your SEO for you, you will want to check out seo pricing.

SEO Pricing: Have A Word With Your Wallet

There are companies online that specialize in doing all the seo your website needs. The prices for such services will vary depending on several variables. For one thing, the number of keywords you will be targeting in your seo campaign. The more keywords you want to target, the higher the cost will be.

The more competitive the keywords you use, the higher the cost will be too. SEO isn’t a “set it and forget it” method. It will take ongoing attention. That’s why the more competitive keywords will cost more, they will take more time and attention.

Most SEO companies will sell their services in packages. Usually they will be divided up something like: 1 – 10 keywords, or 11 – 50 keywords,etc. The package you will choose will be based mostly on your budget.

Another important element to website SEO is back links. Many times companies will set their pricing structure on the number of back links they are creating.

Back links will gain more importance, and cost more, if the link comes from a highly ranked site. A back link from a website that has a PR4 rank will be priced differently than a PR8 website.

The truth is for most new, and smaller internet marketers, seo campaigns are out of bounds from a financial point of view. But that doesn’t have to mean that you can’t still benefit from seo optimization.

There are many places online where you can learn to do simple seo techniques that will allow you to benefit from optimization techniques. You can use these methods for your website, your blog posts and your articles.

If you do decide that you have enough of a budget to hire a company to do SEO for you than you need to carefully check them out. Find out what they will offer, how much it will cost and how much time and attention you can expect to get from them.

It’s also a good idea to find out what other people have to say about the company and their services. This can be a fairly big investment and you want to make sure that you hire a company that knows what they are doing, and can really help you get the results you want.

You also want to make sure that there are no surprises, that you know exactly what you will get and how much it will cost. Having a written contract in place is very important too. That way there can be no misunderstanding; both parties know what is expected of each other and how much it will cost.

When it comes to seo pricing remember that cost is only half the issue. You want to make sure that you get the service and results that you are really looking for.

Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its actual transactions or account details, they will appreciate a better level of service, making it easier for them to do business with you. All within a secure web environment.

Your Printer Is Your Partner

But as a customer you are probably wondering why it is better to opt for online printing than the traditional printing service. Well for one, online printing service allows you to produce and order documents with just a few clicks of the mouse. The web-based printing company will receive your order, print them and ship them right at the comfort of your home. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. When you are looking for the lowest price for your print job, all you have to do is do some comparison shopping until you see the lowest bid. You need not write bid letters to find the vendor that best cater to your printing needs.

Say for example you have a poster that needs to be printed as soon as possible and in huge quantity. After surfing through the net you find this site that offered you an incredibly low price. Great! Not only will you save money but you will also be able to track the progress of your print job without the hassle of missing phone calls from the sales person. And you also have the advantage of having several choices in layout, ink, paper and typefaces when you are having trouble with your design.

But as they say there are always two sides in a coin, if there is a yin theres always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be.

Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; sometimes the best service is no service.