Sony FES Watch U

Sony’s first fash­ion watch, the FES Watch U utilises e-pa­per tech­nol­ogy so wear­ers can change the de­sign of the watch at the touch of a but­ton. The FES Watch U, pow­ered by Sony, is the only watch of its kind in the mar­ket and aims to bring to­gether fash­ion and tech­nol­ogy to al­low peo­ple to ex­press them­selves in the most in­di­vid­ual way. The watch uses ac­tive ma­trix flex­i­ble e-pa­per in both the face and strap to al­low the wearer to fully cus­tomise the de­sign of the watch to com­ple­ment their fash­ion, mood and at­ti­tude. De­signs can dif­fer on both the face and the strap, giv­ing the user the ul­ti­mate per­son­al­i­sa­tion ex­pe­ri­ence and cre­at­ing one-off unique de­sign com­bi­na­tions. A range of over 100 dif­fer­ent pre-loaded de­signs are avail­able in the ded­i­cated ‘FES Closet’ app for wear­ers to choose from. Users can also per­son­alise the watch by cre­at­ing their own unique de­sign for both the face and strap of the watch, giv­ing the wearer full cre­ative con­trol over their ac­ces­sory. What’s more, the de­sign can in­clude pho­tog­ra­phy – im­agery can be se­lected from a smart­phone al­bum and loaded onto the watch via the app. www.sony.com.hk/en/elec­tron­ics/ fes-watch-u-col­lec­tion/fes-wa1