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Friday, October 2, 2015

NEW Systema 3D Clean launch

As of now, having 7 toothbrushes which were carefully designed for customers.

We all know that we take a daily routine of tooth brushing for granted because we may not understand how its suppose to be done correctly. Not only that its important to brush correctly, but its crucial that you use the right toothbrush in order to ensure that your teeth and gums are well taken care off. The right toothbrush determines if your decay causing plaque is properly removed.

With so many varieties of toothbrushes to choose from in stores, it does cause a confusion of deciding on either the function or on how it looks will determine which toothbrush is better. We usually assume what is the best toothbrush, but least that we know that not all toothbrushes are the same.

Officially launching the NEW SYSTEMA 3D Clean Toothbrush.

Recently launch, the new Systema 3D Clean toothbrush was launched and it was a quantum leap in the prevention of periodontal disease as it introduced its first patented 0.02mm tapered toothbrush that penetrates deeper into the hard to reach areas of in between teeth and gum lines with the ability to clean the gum pockets without traumatising the teeth and gum lines. YAY to gentle brushing. hehe

It has been said that in comparison to normal toothbrushes, the tapered bristles have the ability to clean 9 times better and also reducing brushing pressure by 66%, leading to a more effective yet comfortable clean.

Mr Takashi Ohno, giving a speech

We had Mr Takashi Ohno, who is the Director of International Product Innovation Department from Lion Japan, who attended the launch and said "Lion Japan believes the most important part of a toothbrush is the bristles. For healthy teeth and gums, a toothbrush must clean beyond just tooth surfaces but effectively all parts of the teeth especially the difficult to reach gum lines, back teeth and between teeth, yet is gentle on the gums and teeth."

Dr Naoshi KAnamaru sharing his opinion to audience.

The event continued with a forum discussion where dental expert Dr. Sean Paul and PhD Reseacher of Oral Care, Dr. Naoshi Kanamaru shared their knowledge on the importance of choosing the right toothbrush and how it improves your personal quality of life.

Dr Sean Paul said " Brushing doesnt need to be hard as plaque is naturally soft, the most important in effective brushing is the interdental areas and using a toothbrush that is tapered to be able to reach between narrow gum lines and between teeth, which results to a healthier smile". Very well said by Dr Sean Paul if you ask me. hehe

Today, Lion Japan introduces another innovative invention in toothbrushes - Systema 3D Clean. This is the first ever advance tapered brsitle toothbrush with 0.02mm Multi-Cleaning 3D bristles and a tongue cleaner that is designed to fit and clean every part of your mouth, including the tough to reach areas. Ensuring that you have cleaner teeth, healthier gums and fresher breath.

SYSTEMA 3D CLEAN // 5 Multi-cleaning ability:

+ Spiral Power Top Bristles

power tip to reach back teeth better to scrape away more plaque

+ Shorter Center Bristles

to clean tooth surfaces and chewing surfaces

+ Longer Spiral Middle Bristles

penetrate better in between teeth

+ Longer Outer Bristles

penetrate deeper into gum lines to remove 9X more plaque

+ Tongue Cleaner

to remove food coating and bad breath causing bacteria from toungue

With that much of detail being thought of for a toothbrush, its no doubt that this toothbrush will not disappoint you. They even tested it among toothbrush users, and 86% of the users found it to have better brushing performances than their current brand.

Held in conjunction with the launch of the SYSTEMA 3D Clean is the SYSTEMA "Start Right Brush Right -Healthy Teeth for Life" campaign. So if you happen to be around One Utama this weekend, be sure to drop by their roadshow which there from the 30th of September 2015 to the 4th of October 2015 in collaboration with AEON. You'll even get to try out the brushes while youre there! hehe.

The event space of the campaign

The event space of the campaign

The campaign is SYSTEMA's effort in encouraging Malaysians to cultivate better oral care habits as part of their daily routine by providing them with accurate information and knowledge about oral hygiene beginning with 2 simple steps and that is to choose the right toothbrush and adopting right brushing techniques and habits.