Prospects are visitors who have provided their contact and profileinformation through web forms -- like name, email address, and their business need -- usually in exchange for valuable content like whitepapers and webinars. Best-practice for B2B companies is a conversion rate of 10-20%. No related posts.

B2B Marketing Zone can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.