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The literature racks at Tokyo’s free clinics look exactly the same as their equivalents overseas: a rank-and-file conglomeration of pastel colors and rosy images of happy people with infectious diseases, broken up by the occasional stark, dead-on portrait photography-driven HIV booklet.

This informational booklet, more in league visually with the packaging of Escalator Records‘ releases than any sexual health literature I’ve witnessed in Japan (or the U.S.), stands proud as a breakout piece of graphic design in its category.

Have A Nice Sex, a lovely little two-color booklet about the niceties of anal sex, is a commendably gigantic departure from the soft-focus world of STD pamphleteering. A strategically-placed HIV information sticker on the front cover easily peels off the glossy stock to reveal the cover illustration’s genitalia. Inside, it’s full of irreverent, scrappy illustrations, hand-lettering, and admirable typography, all in a punky, neon green and black print job on two considered paper stocks.

Before you go and open the gallery, be warned: NSFW.

I am happy to present my selection for the first annual Néojaponisme Graphic Design Award, the booklet Have a Nice Sex designed by MMKG for Rainbow Ring here here.

Ian Lynam is a graphic designer living in Tokyo and the art director of Neojaponisme. His website is located at ianlynam.com. His new book, Parallel Strokes, on the intersection of graffiti and typography is available now.

How can I purchase a copy of this here in the U.S.? As I am indeed a solid otaku type and should have this to add to my collection…..Also could you please point me in the right direction for English language doujin’s as well.