Understanding the Millennial Wallet

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? We also analyze Millennial wallets, income and asset growth.

Take a look, then contact us to find out which metro areas in YOUR target markets have had a large growth in Millennials and to discover their likely economic profile.

Find out more about Digital Targeting Segments from Equifax, including Millennial-specific segments – which enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles.