Blog Archives

Over the last week Facebook has launched a whole slew of updates to the sites layout and to the way that users interact with their profiles. One of the updates that will greatly benefit the local music scene is the integration of Spotify with Facebook.

Spotify syncs itself with the music stored on a users computer and then allows you to share playlist’s, currently playing songs, and favorite tracks directly to Facebook, Twitter, and other users. For Promoters and Management this turns Spotify into a a custom radio station that is populated with unique music.

For independent artists this creates a new avenue for music promotion and interaction, also because of its Facebook partnership Spotify is poised to have a much louder voice than other music sharing services such as Pandora and MOD.

For any independent artists or labels a personal/company website is a must because it serves as a home base and a way for fans to connect with the music and the artist. For those that don’t have the time, money, or knowledge to create a good webpage, a Facebook fan page is a good start.

Fan pages offer a place to inform fans about current events and new music, it can have pictures, video and band page tabs for fans to listen to the latest tracks. Facebook is the world’s largest social network, because of this anything connected to it ranks very highly on search engines like Google. Fans searching for a band or artist will see the fan page in the first set of results.

Fan pages are not the end all of promotional work but they are a big part. Fan pages should have good artist background information, current music and pictures, and links to any other place on the internet that the artist has published work.

Like this:

Technology has made it incredibly easy and inexpensive for artists and producers to create whatever music that they can imagine. This has led to a virtual explosion of independent artists mixing, recording, and distributing their own work. In all of this the most misunderstood part of the work of any independent artist is the promotion of the artist.

For artists that are signed with a record label, the label handles promotions. For independent artists there are two options: hire a PR firm or promote independently. Most artists that promote independently through the internet or on the street miss opportunity’s to find fans because they might not be using a complete marketing/promotional strategy.

Here on Auditory Asylum we are going to be looking at what makes a complete promotional campaign, and what every independent artist, producer, and label needs to make a successful promotional strategy work. Look for a new article every weekday starting next week.

Like this:

Welcome to Auditory Asylum a place for those completely insane about music. This blog is a place for those that are tired of being served the same few artists and having “hit tracks” pushed at them every time they turn on the radio. So if you are one of those people that loads up their ipod with underground artists or just someone that heard a local band by accident and wanted to know more about them, we want to be the place where you can come and step into a fresh different world of music.