This year's installment in the Call of Duty franchise is being developed with a "next-gen first" approach, Eric Hirshberg, CEO of Activision recently told IGN.

During an investor earnings call last week, Activision revealed that Sledgehammer Games, co-developer of Modern Warfare 3 alongside Infinity Ward, will create the next Call of Duty title. The studio will focus primarily on developing the game for next-gen platforms.

"Obviously in the console-transition year, anyone who developed a cross-generational game last year had to deal with the fact that the technology of the next-gen platforms was still coming into focus and changing quite a bit during the development process," Hirshberg, speaking with IGN, said. "Now that we have the next-gen hardware out in the marketplace and solid, that is our primary development."

The game will however release on PlayStation 3 and Xbox 360 as well.

"There are still a lot of people playing on current gen, and we want to deliver a great experience for them as well," Hirshberg said. "But it will be a next-gen-first production and the current-gen game will be a version of that."

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Manny is a freelance journalist and a college student in Brooklyn, NY. He's written for numerous video game media sites and owns two pet turtles. For more on his turtles follow him on Twitter or email mannyvivas21@gmail.com.