Many small business owners who are looking for a cost-effective or low cost web presence get themselves a Facebook page in the belief that this can easily replace their traditional website. After all, it’s free to start your own Facebook page for your small...

To engage with your target market in Social Media, Craig Cannings, Social Media guru and educator, has developed the PIC principle. The PIC principle stands for the ratio of Promotional – Informational – Conversational posts in your Social Media posts. The...