Mirrorless Takes Another Hammering

1. Nikon and Canon are by far the main camera sellers and they created very poor mirrorless offerings. One whose sensor is too small to compete and the other which is just a big P&S.

Even if both companies had created terrific mirrorless cameras the vast majority of their customers wouldn't have suddenly switched. In fact, the EOS-M is currently the best selling mirrorless camera in Japan and the black double kit lens configuration is 4th among ILCs. The other 9 cameras in the top 10 are DSLRs.

2. N. Americans are hyper-conservative and continue to buy predominantly big, black DSLR's because the perception is that if it's big and weighs more, it must be providing more value.

It is funny how many people accept this ridiculous stereotype without offering any evidence of its validity. Perhaps you would like to explain why Apple had to finally bring out an iPad mini even though Steve Jobs said they never would. Why is the MacBook Air outselling the 15" MacBook Pro? When the Mini Cooper was first released in the US, they were back ordered for six months and many people paid several thousand over list price to get one.

As far as big is concerned, GM just had a record year in China led by sales of their Buicks. And, the large phablet phones are also a big hit in East Asia.

It's the Walmart mentality.

Walmart is #2 behind Sun Art in market share in China with over 380 stores.