3
The Context 3 Rising Importance of Nutrition & Health-Related Qualities in Food ›Top 10 functional food trends -Health influenced the food purchase decisions of 64% of consumers, up from 61% in 2012 -58% of consumers thought a lot about the healthfulness of their foods/beverages, 47% thought a lot about food ingredients, and 40% frequently turned their thoughts to food safety -Eight in 10 adults made some effort to eat healthier last year, and one-third (34%) made a lot of effort – behavior patterns that are unchanged over the past six years -“Ingredients added for special health benefits" and "higher in nutrients"… the top two attributes that made a food product good for health and wellness ›Global functional food/beverage sales topped $118 billion in 2012 Sloan (2014) Food Technology 68(4)