Don’t Lose the Personal Touch in B2B Marketing

First century Roman philosopher Lucius Annaeus Seneca was quoted as saying, “Luck is a matter of preparation meeting opportunity.” Other prominent public figures have since made similar statements about the merits of hard work and preparation in relation to their direct impact on a person’s good fortune.

If you’ve spent time with me in the last couple of years, you’ve probably heard me talk about demand generation and marketing automation. Implementation is hard; getting results requires dedication and resources.

Content creation can be a risky undertaking in B2B marketing. The writer must first gather relevant stats, review performance data, then familiarize themselves with key industry terms and acronyms. Usually, our clients provide the bulk of this information, and we’re able to fill in any of the blanks with a quick internet search.