Celebrities and Athletes Are Pushing Sneaker Culture Mainstream

Consumers are buying sneakers now more than ever, launching the sneaker culture into the mainstream.

Decades ago, sneakers were casual footwear, designated for going to the gym or mowing the lawn. Today they can be part of almost every outfit whether its for work, dinner or weddings. Some sneakers are even more expensive than dress shoes.

“I’ve loved Nike shoes since I was 5-years-old and I don’t intend on changing that,” said Nathan Tinoco, Santa Ana College student. “I’ve spent $600 on shoes because price doesn’t matter when I think about Nike.”

Nike is the primary beneficiary of the new addiction, controlling more than half of the market.