Once upon a time Benetton was one of the best and most controversial ad producer in the world. A couple of months ago Benetton tried to come back with the #unhate campaign which was nothing but a copy paste of the 90s.

Today I’ve come across the latest efforts Unemployee of the year which try to make social problems once more a vehicle for the brand. Even though it’s a remix of a Benetton remix it’s well done – but a bit a late for the #occupy movement. What do you think?