Social Media

Last week, Hulu and Netflix released documentaries about the
infamous Fyre Festival and the man behind one of the biggest cons in
entertainment history - Billy McFarland. The documentaries have been widely
praised for shining a light on the negative impact influencer marketing can
have on consumers.
To tell...

The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that...

Whether you’re new or have lots of experience managing a Facebook business page, you may be looking for ways to promote the page or its content. You can achieve both through News Feed Ads and Boosted Posts. What is the difference and which option is the best for your page?

Instagram, the photo and video-sharing social network, now has over 500 million daily and 800 million monthly active users. Users follow business accounts, scroll through feeds, and like photos. How can Instagram businesses go beyond users’ browsing habits to convert them into actionable habits?

You may have noticed over the past few months that many individuals have been talking about Vero, which is a new social media platform that has seen a big jump in popularity recently. From 150,000 downloads to more than 3 million users in a week, Vero is the most downloaded social app this month, which has tons of people talking. Is Vero the latest social media platform to rise to prominence?

Earlier this month, we joined more than 500 attendees at the annual Local Forecast Seminar in Richmond. The event, hosted by the Home Building Association of Richmond, takes a look at what lies ahead for the new home industry in Central Virginia. Always full of fascinating insights, this year’s event provided an overview of the economic conditions for home building, top design trends, and advice for home builders in the digital marketing space. Good news is that the economy’s fundamentals are strong and experts anticipate that the Richmond region should see about a three percent sales growth for new homes in 2018. That’s a solid prediction, albeit not as high as some had hoped.

Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of floorplans, neighborhoods, amenities, and appliances is successful, homebuilders can also use the Custom Location feature to gain new leads through Instagram.

Now that 2017 is coming to an end, we want to take a look at some of the changes we expect to see in 2018 in the world of social media. Here are three social media trends to prepare for as 2018 draws near.

The communications industry is evolving rapidly here in the United States and across the globe. As the ways that we interact with one another change, communications professionals must adapt to reach audiences. The pace at which these shifts are occurring has picked up speed in the past decade as well. Recognizing the need to identify these challenges and the top trends, Cision and PR Week released their 2017 Global Communications Report. The study highlights a few obstacles for communicators and shows that certain communications channels, notably social media, continue to become more entrenched. Here’s our take on four of the top issues addressed in the report: