A 30-cent-a-gallon deal at a Santa Monica gas station was shut down by the police because it was causing traffic jams on the freeway as well as city streets, Los Angeles TV station ABC7 said.

The deal was one of 30 in the Los Angeles area Thursday as part of a promotion for the Amazon TV series “The Marvelous Mrs. Maisel.” Because the current season takes place 60 years ago, items were offered for their 1959 prices.

The Chevron station on Cloverfield Boulevard, just off Interstate 10, was the only gas station in the promotion. Drivers were allowed to buy up to 20 gallons at the discounted price.

Cars lined up well before the offer kicked off at 9 a.m. Within an hour, ABC7 said, Santa Monica police had suspended the sales as they dealt with the lines of traffic on Cloverfield and on the off-ramp from I-10. The event was back on shortly before noon, but ended for good at 2:30 p.m. The plan had been to go to 5 p.m. if supplies held out.

Among other deals as part of the promotion: 51-cent movie tickets, 99-cent pastrami sandwiches at Canter’s Deli, $2.50 haircuts, $1.50 one-pound boxes of See’s candy, and $40-a-night stays at the Hollywood Roosevelt hotel and the Sportsmen’s Lodge.