Assignment

On a very short list of the most capable fundamental growth investment firms is Winslow Capital. A company with a track record of success for almost a quarter of a century, Winslow Capital needed a brand and identity true to its past success and capable of looking forward.

Approach

Winslow Capital’s insightful understanding of markets, proven methodology, rigorous research and visionary leadership led Cue to a sharpened proposition for the brand: Charting Next. That proposition inspired an identity understated and timeless, and true to a company that weighs complicated data with confidence and clarity.

Results

A sophisticated identity was designed to embody a more forward-looking proposition and demonstrate Winslow’s expertise and leadership in the industry.