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Posted by
true portfolio co
on 2007-12-14

PUBLIC:

True was the lead investor in our Series A earlier in the year. My friend (and a CEO of one of their other portfolio companies) told me that he couldn't be happier with True and they were a dream to work with and added value to his business. He was spot on.

True has been an outstanding partner so far. Tony Conrad is on our board (and also the CEO of Sphere.com) and has added a ton of value and is really an extension of our team. As a CEO himself, he is able to focus on the things that really matter (and not bug us with useless meetings, spreadsheets or presentations that seem all too common in other firms). He has been there to help push our thinking and open doors (big rolodex and he whips it out for us often), but lets us run the business and trusts our instincts. Although interactions with Jon and the other True partners have been less frequent, they have always treated our management team with respect and have made some valuable introductions.

I have nothing but positive things to say, although admittedly we haven't yet faced any rough waters which is always the ultimate test of a partnership. So far, we couldn't be happier to have True in the ring with us.