2.
Am I the Prius type? If you think of the 2011 Toyota Prius as avehicle designed only for a speciﬁc person, you’ll be glad to know that itoffers something for nearly everyone. We all want to be environmentallyresponsible. Happily, Prius was named a 2010 Top 10 Green Car by Kelley 1Blue Book. And who doesn’t prefer spending less on gas? Prius has an 2EPA-estimated combined 50 mpg rating. If you need the assurance ofproven technology, allow us to point out that this is the third generation ofthe world’s most popular hybrid. In the end, it doesn’t matter whether yourtype is passionate about the environment, technology or saving money. Every time you start off on a journey, whether it’s a quietPrius is for you. We hope that clears the air. The 2011 Toyota Prius. Moving Forward. weekend away or a quick trip around town, rest assured — we’re with you every step of the way. For more than MODEL CHOICES4 PRIUS TWO PRIUS THREE 50 years, Toyota engineering has created more than just durable vehicles. It’s created PRIUS FOUR enduring memories. PRIUS FIVE 1. See footnote 38 in Disclaimers section. 2. See footnote 5 in Disclaimers section.

3.
Prius Four shown in Blizzard Pearl with available Solar Roof Package. 2 1,1. Available on Prius Three and Four only. 2. See footnote 7 in Disclaimers section.

4.
Is this about form? Or function? Both. In the past, eco-conscious vehicles were easy on gas, but too often hard on the eyes. How times have changed. With its remarkably low 0.25 drag coefﬁcient, Prius doesn’t just help cut fuel consumption; it offers some of the most boldly sculpted lines on the road. It’s responsive enough for the fast lane, yet enlightened enough for conscious consumers around the globe. 1 2 2 Prius Four shown in Blizzard Pearl with available Solar Roof Package. 2 1, 1. Available on Prius Three and Four only. 2. See footnote 7 in Disclaimers section.

5.
1. CENTRAL APEX REMOTE A/C SYSTEM2Notice the roofline on Prius. The peak is in the center, creating what’s Prius can cool the cabin beforecalled a central apex. The result is lots of head room. you get in. Within 30 yards of the vehicle, use your remote2. AERO CORNERS key fob to activate fans for theThe front and rear bumpers are designed to help lower the wind resistance available Remote A/C System.of Prius. And less wind resistance equals more fuel efficiency. That’s one Powered solely by the hybridreason Prius has an EPA-estimated combined 50 mpg rating.1 battery, the system will achieve a preset temperature without you even turning the engine on. SOLAR ROOF3, 4 Available on the 3rd generation Prius is a high-tech roof that’s embedded with solar panels. When Prius is parked in direct sunlight, these solar panels can power a fan that brings in cooler outside air, ventilating the cabin close to the ambient outside temperature. How cool is that? Watch demo videos on your phone. Scan the tag using your QR scan reader for more information about the Solar Roof. Or text the word Solar to 70734. Message and data rates may apply. 1. See footnote 5 in Disclaimers section. 2. See footnote 8 in Disclaimers section. 3. Available on Prius Three and Four only. 4. See footnote 7 in Disclaimers section.

6.
EV/ECO/POWER MODES Prius has different modes for different types of driving. Eco mode helps maximize fuel economy. EV mode1 drives solely on battery power for up to one-half mile under certain conditions. And Power mode increases gas pedal sensitivity for additional get-up-and-go.What’s it like to drive a Prius? You could say it’s like being in the lap of technology. It’s just as inviting as the lap of luxury, but far more interesting — and more informative. When you’re behind the wheel of Prius, you’re surrounded by innovative design and leading-edge features. But it’s also driver-friendly. The controls are thoughtfully arranged and intuitive to use. In short, Prius is futuristic, yet familiar.Touch Tracer DisplayBy lightly touching the steering wheel-mounted controls, you canbring up Touch Tracer Display on Prius. This feature lets you adjustcabin temperature, audio mode and volume, and it puts tripdata at your fingertips. And the best part is you can do it allwithout taking your eyes far from the road. Watch demo videos on your phone. Scan the tag using your QR scan reader for more information about Touch Tracer Display. Or text the word Touch to 70734. Message and data rates may apply. 1. See footnote 3 in Disclaimers section.

7.
1 2 3 Prius Four interior shown in Bisque leather with available Navigation Package. 2 1,1. MULTI-INFORMATION DISPLAY 2. VOICE-ACTIVATED TOUCH-SCREEN DVD NAVIGATION1, 2 3. ELECTRONIC SHIFT LEVERThe instrument panel and Multi-Information Display on With the available DVD navigation system, it’s easy to get Prius is all about advanced technology that doesn’tPrius provide a digital readout of instantaneous mpg, where you’re going. Start by using the touch-screen controls require an advanced degree to operate. And the electronicvehicle speed, past-trip fuel consumption, battery- to locate your destination on the map. Once under way, a shift lever is a case in point. Its drive-by-wire designcharge level, energy flow from gasoline and electric voice prompt guides you through every turn. Need to find and ergonomically arranged shift pattern make it nearlysystems and, when equipped, Dynamic Radar Cruise a nearby ATM, restaurant or gas station? Issue a voice effortless to put Prius in gear.Control (DRCC),3 Pre-Collision System (PCS)4 and Lane command to the system to locate what you’re looking forKeep Assist (LKA).5 on the map. And with available XM NavTraffic, 2 your routes ®1, are based on real-time traffic updates. 1. Not available on Prius Two. 2. See footnote 12 in Disclaimers section. 3. See footnote 16 in Disclaimers section. 4. See footnote 27 in Disclaimers section. 5. See footnote 17 in Disclaimers section.

8.
1. STARTING 2. NORMAL RUNNING 3. FULL ACCELERATION 4. DECELERATION/BRAKING 5. STOPPINGFrom initial acceleration to low When accelerating lightly, Prius During heavy acceleration, the When slowing, the gasoline engine When Prius comes to a stop,speeds, Prius doesn’t use any fuel, uses its electric motor along with gasoline engine is used while the shuts off and the electric motor its gasoline engine shuts offbecause it’s powered solely by the the gasoline engine to achieve battery supplies increased drive converts momentum into electricity, to conserve fuel and reducehigh-torque electric motor. greater fuel efficiency. power to the electric motor. storing it in the HV battery. smog-forming emissions.The preceding is based on a likely scenario for optimal driving conditions. 1 3 2 ELECTRIC MOTOR Prius is a full series-parallel hybrid that 4 uses a separate electric motor and generator. GENERATOR Unlike a mild hybrid, Prius can generate electricity even when the electric motor is helping propel the vehicle. The generator can even power Prius if necessary. GASOLINE ENGINE The series- 5 parallel Hybrid Synergy Drive® helps the gasoline engine deliver both power and fuel efficiency. 1 Prius Five shown in Classic Silver Metallic with available Advanced Technology Package. 1. Available on Prius Five only.

9.
LED LIGHTS The available LED headlamps help reduce the electricity consumed by the headlamps approximately 20 to 30 percent, further aiding the overall efficiency of Prius. 1A combined city and highway 50 mpg rating? That’s right. And it shouldn’t be that surprising. There are more Prius vehicles on the road than any other hybrid, which means that Toyota has had plenty of experience reﬁning hybrid technology. The result is the Hybrid Synergy Drive® employed in this 3rd generation Prius. A full series-parallel hybrid system, it’s capable of providing drive power from either the gasoline engine or electric motor or both simultaneously. And capable of delivering that kind of EPA-estimated mileage rating.Digital readoutsFeedback is always helpful. And the information Prius displays todrivers can help them get the most out of the car’s remarkable efficiency.The Hybrid System Indicator helps you see the most efficient wayto drive. You can also continually monitor your fuel consumption withdisplays that include an instantaneous readout of your mpg.Synthetic oilPrius is one of several Toyotas that use synthetic oil. In addition toother efficiencies, this requirement means that Prius drivers onlyneed to get the oil changed half as often. And synthetic oil performsbetter at both low and high temperatures, minimizing friction andenhancing gas mileage. LONGEVITY FACT: Did you know that the engine in the Toyota Prius is completely beltless? This innovative design enhances its overall mileage rating by reducing friction and engine load. 1. See footnote 5 in Disclaimers section.

10.
Efﬁciency means sacriﬁce, right? Wrong. With each generation, Prius has become more efﬁcient, yet more spacious and better equipped. Its generous interior is partly due to its unique silhouette. Its highest point, or apex, is centered along the rooﬂine, increasing head room. And extra rear leg room is achieved with a slimmer seatback design. Plus, its many advanced features give Prius a decidedly upscale feel. So let go of those low expectations, while you relax in spacious comfort.Bluetooth®1, 2 connectivityAvailable Bluetooth® wireless technology helps Prius integrate evenmore seamlessly with your life. Also available is advanced Bluetooth®functionality that lets you stream music from your compatible stereoBluetooth®-enabled device directly to the available Prius audio system.JBL® audio system1If Prius is the future, as many say, then the future sounds bright.The available JBL® audio system on Prius reproduces sound with thepower, clarity and fullness of a live concert. And you can link toavailable XM® Radio3 via controls on the Touch Tracer Display.USB4 portPlug in your compatible iPod®5 or MP3 player and play your favoritemusic through the available audio system of Prius. The USB port alsoallows you to charge your electronic devices when you’re on the go.6-way adjustable driver’s seatGetting comfortable is easy, thanks to the 6-way adjustable driver’sseat with available power lumbar support 6 that lets you find yourideal position. 1. Not available on Prius Two. 2. See footnote 11 in Disclaimers section. 3. See footnote 9 in Disclaimers section. 4. See footnote 14 in Disclaimers section. 5. See footnote 15 in Disclaimers section. 6. Lumbar standard on Prius Four and Five only.

11.
CARGO AREA1 The 3rd generation Prius has a larger cargo area that makes it as capable of carrying your gear as it is of transporting friends and family. Road trips, grocery runs or your daily commute — Prius can handle them all.Prius Five interior shown in Dark Gray leather with available Advanced Technology Package.2 1. Cargo and load capacity limited by weight and distribution. 2. Available on Prius Five only.

12.
Is efﬁciency the whole story? Hardly. An astonishingly wide variety of technologies is available on Prius. There are features that make it easier to get into the car. And to help you stay in your lane. Systems to help keep the car cool when parked in the sun. And to help you keep your cool when parallel parking. The list goes on — all told, this 3rd generation Prius has more than 1000 global patents pending or registered. It seems Toyota’s been working hard to make things easy. 1 Prius Five shown in Blue Ribbon Metallic with available Advanced Technology Package. 1. Available on Prius Five only.

13.
ADVANCED PARKING GUIDANCE SYSTEM (APGS)1, 2 Parallel parking made easy: Press the available Advanced Parking Guidance System (APGS) button when approaching the spot and an image of the parking spot appears on the navigation screen, with a box indicating the final position of the vehicle. Once the driver approves the position, Prius virtually parks itself, only requiring soft braking by the driver to stop the vehicle in the desired parking spot. Lane Keep Assist (LKA)1, 3 Available LKA can help keep Prius in its own lane. If an inadvertent lane departure is detected, the system issues an audible tone and warning screen. And when Dynamic Radar Cruise Control (DRCC) is engaged, LKA can also help to keep Prius centered in its lane on an ongoing basis by providing a corrective steering force when necessary. Complex technology, but you get the drift. Figuratively speaking, of course. Smart Key System4 With Smart Key, Prius senses your approach. Simply touch the driver’s door and it unlocks without you even having to remove the key fob from your pocket or purse. Smart car, smart key. Water-repellent glass5 Prius doesn’t just help keep the air clear. An available water-repellent film on the front door windows helps keep the glass clear, improving visibility. Dynamic Radar Cruise Control (DRCC)1, 6 The available radar system automatically adjusts vehicle speed to allow for a preset following distance between your Prius and the vehicle traveling directly in front of you. The available Pre-Collision System (PCS)7 is designed to utilize the vehicle’s radar to recognize if a frontal collision is unavoidable and automatically apply the brakes and retract the front seatbelts, to help lessen collision damage. Watch demo videos on your phone. Scan the tag using your QR scan reader for more information on Dynamic Radar Cruise Control (DRCC). Or text the word Radar to 70734. Message and data rates may apply.1. Available on Prius Five only. 2. See footnote 28 in Disclaimers section. 3. See footnote 17 in Disclaimers section. 4. See footnote 18 in Disclaimers section. 5. Standard on Prius Four and Five only. 6. See footnote 16 in Disclaimers section. 7. See footnote 27 in Disclaimers section.

14.
What about safety features? Prius is as concerned with your well-being as it is with the planet’s. That’s why it offers the Toyota Star Safety System™ as standard equipment. This integration of innovative safety technologies is designed to help drivers avoid accidents. The Star Safety System™ 1 in the Toyota Prius includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)2 and Smart Stop Technology (SST). 3 3 1 2 4Photo not intended to replicate actual inﬂated airbags. 1. See footnote 20 in Disclaimers section. 2. See footnote 21 in Disclaimers section. 3. See footnote 22 in Disclaimers section.

15.
1DRIVER AND FRONT 2 FRONT SEAT-MOUNTED 3 SIDE CURTAIN AIRBAGS 4 DRIVER’S KNEE AIRBAGPASSENGER AIRBAGS1 SIDE AIRBAGS Prius is equipped with side curtain The driver’s knee airbag on PriusIn a frontal collision, the standard Side collisions are the second- airbags, which can help to soften does more than what its namedual stage front airbag system most dangerous type, after frontal the impact to the head and neck suggests. In the event of a frontalsenses impact severity while collisions. That’s why Prius helps during certain types of side-impact collision, it can also help reduceadjusting airbag deployment protect front passengers with collisions. In fact, Toyota was the force on the chest and abdomenforce accordingly. front seat-mounted side airbags first automaker in the world to use by controlling movement of the that deploy in .02 of a second. this remarkable technology. driver’s lower body.ACTIVE FRONT HEADRESTS2The front seats incorporate activeheadrests, which move up andforward, helping to reduce theseverity of whiplash injuries tothe driver and front passengerin the event of certain lower-speed rear-end collisions. ENHANCED VEHICLE STABILITY CONTROL (VSC)3 SMART STOP TECHNOLOGY4 To help prevent a slip sideways while cornering, Prius uses Enhanced VSC. Smart Stop Technology is It adjusts engine power, braking and steering-assist torque to help the designed to automatically reduce vehicle go in the direction in which it is being steered. engine power when both brake and accelerator pedals are ANTI-LOCK BRAKE SYSTEM (ABS) pressed at the same time under To help avoid wheel lockup and help maintain steering control, Prius certain conditions, helping to uses a sophisticated computer-controlled system that modulates brake bring the vehicle to a stop. pressure during hard braking or when braking on a slippery surface.SAFETY CONNECT ®5, 6 PET SAFETYVia Toyota’s 24/7 call center, available Safety Connect® offers Ask your Toyota dealer aboutsubscribers helpful features such as Emergency Assistance, Stolen the wide range of available pet o t a .c o m oyVehicle Locator, Roadside Assistance and Automatic Collision safety accessories. They are n. Visit t for moreNotification. Safety Connect® also offers the reliability of embedded designed to help you transport io in f o r m atcellular and GPS technology. pets in comfort and security. To view videos of Star Safety System™ features, visit toyota.com/safety 1. See footnote 23 in Disclaimers section. 2. See footnote 24 in Disclaimers section. 3. See footnote 20 in Disclaimers section. 4. See footnote 22 in Disclaimers section. 5. Requires Navigation Package. Available on Prius Four and Five only. 6. See footnote 26 in Disclaimers section.

20.
TOYOTA CARE Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.DISCLAIMERS1. AT-PZEV rated by the California Air Resources Board. Meets Tier-2/Bin-3 Federal emissions standard. For more information please visit www.arb.ca.gov 2. Hybrid vehicle battery expected life is 150,000 miles based on laboratory benchtesting. 3. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the areamay not be aware of the vehicle starting off or approaching them, so take extra care while driving. 4. Cargo and load capacity limited by weight and distribution. 5. 2011 EPA-estimated mileage. Actual mileage will vary. 6. Toyota strivesto build vehicles to match customer interest and thus they typically are built with popular options and option packages. Not all options/packages are available separately and some may not be available in all regions of the country. Seetoyota.com for information about options/packages commonly available in your area. If you would prefer a vehicle without any or with different options, contact your dealer to check for current availability or the possibility of placing a specialorder. 7. The Solar Powered Ventilation System uses an electric fan to draw outside air into, through, and out of the cabin once the exterior temperature reaches above 68 degrees Fahrenheit. It will lower the cabin temperature to near theoutside ambient temperature to help make the cabin more comfortable when reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air conditioner. 8. Maximum operation durationof this system is three minutes. System may not operate if the hybrid battery is under load and/or if the battery charge is low. See your Owner’s Manual for further information. 9. XM services require a subscription after 90-day trial period.Subscriptions governed by XM Customer Agreement available at xmradio.com. If you decide to continue your XM service at the end of your complimentary trial, the plan you choose will automatically renew and bill at then-current ratesunless you call 1-800-967-2346 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age in the 48 contiguous United States and D.C. 10. Plasmacluster™ is a trademark of Sharp Electronics, Inc.11. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. Other trademarks and trade names are those of their respective owners. The Bluetooth®wireless technology phones listed on toyota.com have been tested for compatibility with Toyota vehicles. Performance will vary based on phone software version, coverage and your wireless carrier. Phones are warranted by their manufacturer,not Toyota. 12. Availability and accuracy of the information provided by the navigation system or any XM services mentioned (if installed) are dependent upon many factors. Use common sense when relying on information provided. Servicesnot available in every city or roadway. Periodic navigation updates available at additional cost. See your Navigation System Owner’s Manual or contact XM for details. 13. The backup camera does not provide a comprehensive view of therear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy. 14. May not be compatible with all MP3/WMAplayers and like models. 15. iPod® is a registered trademark of Apple, Inc. All rights reserved. 16. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please seeyour Owner’s Manual for important instructions and cautions. 17. Lane Keep Assist is designed to read the lane markers of certain roads and apply slight torque to the steering wheel to help keep the car in the center of the lane. If thevehicle approaches the outer limits of its lane, the Lane Departure Warning feature sounds a warning tone and applies slight torque to the steering wheel to notify the driver that corrective action may be required. These features are not acollision-avoidance system and are not a substitute for safe and attentive driving. System effectiveness depends on many factors. See your Owner’s Manual for further information. 18. The Smart Key System may interfere with somepacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 19. HomeLink® is a registered trademark of Johnson Controls, Inc. 20. Vehicle StabilityControl (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can allaffect whether VSC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 21. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safedriving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. 22. Smart Stop Technology operates only in the event of certain simultaneous brake and gas pedal applications.When engaged, the system will reduce engine power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology is not a substitute forsafe and attentive driving and does not guarantee instant stopping. Please see your Owner’s Manual for further details. 23. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate onlyunder certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force.In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in frontof an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner’s Manual for further information/warnings. 24. Active frontheadrests can help reduce the extent of whiplash in certain types of rear-end collisions. 25. The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure shouldbe checked regularly with a gauge; do not rely solely on the monitor system. See your Owner’s Manual for details. 26. Available on select 2011 Toyota models. Contact with the Safety Connect® response center is dependent upon thetelematics device being in operative condition, cellular connection availability, navigation map data and GPS satellite signal reception, which can limit the ability to reach the response center or receive emergency service support. Enrollmentand Telematics Subscription Service Agreement required. One-year trial subscription available only with new vehicle purchase of Safety Connect®-equipped vehicles. Additional subscription terms available; charges vary by subscription termselected. 27. The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System effectivenessdepends on many factors, such as speed, driver input and road conditions. See your Owner’s Manual for further information. 28. Advanced Parking Guidance System requires driver brake control. Always look around outside the vehicleand use mirrors to confirm clearance. 29. Hill Start Assist Control (HAC) is designed to help minimize backward rolling on steep ascents. It is not a substitute for safe driving judgment and practices. Factors including grade, surface conditionsand driver input can all affect whether HAC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 30. The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key intothe ignition switch or bring a Smart Key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key or Smart Key fob matches the code in the vehicle’simmobilizer. Because the transponder chip is embedded in the key or Smart Key fob, it can be costly to replace. If you lose a key or Smart Key fob, your Toyota dealer can help. Alternatively, you can find a qualified independent locksmithto perform high-security key services by consulting your local Yellow Pages or by contacting www.aloa.org 31. Packages cannot be combined. 32. Available on Prius Five only. 33. Some accessories may not be available in all regions ofthe country. 34. Performance of BLU Logic® compatible phones will vary based on phone software version, coverage and your wireless carrier. See www.blulogicupdate.com for more details. 35. This floor mat was designed specifically foruse in your model and model year vehicle and SHOULD NOT be used in any other vehicle. To avoid potential interference with pedal operation, each mat must be secured with retention hooks/clips. Do not install a floor mat on top of anexisting floor mat. 36. Interface kit for iPod® not available if vehicle is equipped with XM® Radio services. 37. Available for vehicles with factory security. 38. For more information about the 2010 Top 10 Green Cars from Kelley Blue Book’skbb.com, visit www.kbb.com/green. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.Some vehicles are shown with available equipment. Seatbelts should be worn at all times. For details on vehicle All information presented herein is based on data available at the time of posting, is subject to change withoutspecifications, standard features and available equipment in your area, contact your Toyota dealer. A vehicle with notice and pertains specifically to mainland U.S.A. vehicles only. Prototypes shown. Actual production vehiclesparticular equipment may not be available at the dealership. Ask your Toyota dealer to help locate a specifically may vary.equipped vehicle. For Toyota Mobility program details, go to www.toyota.com/mobility or call the Toyota Customer Assistance Center at 1-800-331-4331