King’s Row

20

Ambition

When Palace Green Homes approached Thump to pitch for the marketing of a new development of high quality houses and apartments in the centre of Ely, we relished the opportunity. We have a great deal of experience in the property industry and had done many similar project for other developers. Thump’s remit included developing a name and new branding. The name reflects

Action

Thump designed the new branding, including name and logo for King’s Row. The name reflects the development’s location to the buildings of the King’s School Ely and the parent company Palace Green Home. The logo is shaped as an octagon, with inspiration being taken from the Ely Cathedral’s architectural heritage. It’s a statement of strength which encourages the idea of space, light, and geometric interest. The logo has a duality of perspective creating an interplay between 2D and 3D. Two dimensionally, the shape of the logo is an octagon, but three dimensionally this can be interpreted as two rows of houses.

Impact

“The name and branding is just brilliant because this is our first development of this genre, and the name/brand reflects the quality nature of the development and links well with our corporate name. “