The win continues Way To Blue's move into the consumer space - the eight-office firm's origins are in film and television, but it has been diversifying.

Hotels giant IHG acquired the then 62-site US chain Kimpton Hotels & Restaurants in 2015. In January 2016 it announced that the first Kimpton hotel outside the US would launch in Amsterdam in 2017, and it was suggested that further expansion would follow. Way To Blue has an office in the Dutch capital.

Emma Corcoran, IHG’s Vice President, corporate affairs, Europe said that Way To Blue had "proved very quickly that they understood and had true affinity with the Kimpton brand".

The agency's CEO Adam Rubins said: "This stunning brand was conceived after a trip to Europe by the company’s founder, Bill Kimpton. To bring the Kimpton brand home for its European launch is not only a very exciting moment for us here at Way to Blue, but a landmark one for IHG and the brand."