How to use your email newsletter to market your store

I understand. I’ve experienced the same struggle for my own eCommerce email lists. I’ve sent things that completely flopped - almost no opens and zero sales. 😢

But I’ve also experienced the reverse, like the magical weekend promotion we talked about in the beginning. And the difference between the two is night and day.

What made the difference?

Remembering there’s a person on the other end of those automated emails. You need to write like you would to a friend, not to a robot. Sounds obvious, but it’s easy to forget in today’s highly digital world.

Knowing what those people care about. This is another reason it’s so important to know your audience. If you’re selling to single moms, for example, they probably want more free time to themselves. Speak to their pain points and desires.

Those two simple things are at the core of all strong eCommerce email marketing strategies.

3 eCommerce email marketing tools

Here at Bold, we LOVE tools. Apps, plugins, and software are the backbone of every great online shop (and we’re not the least bit biased 😜).

So what are the best tools for your Shopify store’s email list? Let’s take a look:

1. MailChimp

MailChimp is a free email marketing platform where you can store emails and send campaigns to your list. It features an intuitive, easy to use drag and drop builder.

While MailChimp lacks some advanced segmentation and automation features of other more robust platforms, it’s an easy, cheap, quick way to start capturing and sending emails. It also integrates very easily with Shopify.