INSTAGRAM ADS: Instagram has made its advertising ambitions known for some time, and now the Facebook-owned photo and video social network is prepared to release a handful of new tools to better target advertisements and boost revenue, CMO Today reports. Instagram users will start to see ad formats they’re familiar with on Facebook and Twitter: ads that drive specific business results, like getting users to download an app or linking to a retailer’s site. Later this year, Instagram will also start to use Facebook data to more granularly target users, instead of simply using age and gender as it has to date. While Instagram has been mostly a branding opportunity for companies, the service is hoping it will now function as a place where businesses can directly target consumers based on things like what websites they visit.

SPONSOR CONTENT: Sepp Blatter said on Tuesday he will step down as FIFA president as a corruption scandal engulfs current and former officials at soccer’s top governing body. WSJ reports that FIFA’s big corporate sponsors–like Coca-Cola, Visa and Adidas–welcomed the move. Of course they did! Large brands spend a small fortune to be associated with sporting events, and so they don’t really like being associated with anything other than feel-good soccer vibes. FIFA collected $1.6 billion in sponsor money in the four years ahead of the 2014 World Cup. Still, the risk of major companies like AB InBev or McDonald’s abandoning the World Cup is pretty small, since it’s one of the only global sporting events (outside of the Olympics) that gives a marketer mass global reach. Meanwhile, WSJ also reports that U.S. investigators are expected to enter into a second phase of the probe as they try to turn arrested defendants against others at the organization.

PINTERESTED: Instagram isn’t the only social media service experimenting with new ways to make money. Pinterest on Tuesday announced it was adding a buy button to some pins, allowing users to purchase an item directly via its platform, WSJ reports. And that makes sense, since Pinterest users are often clicking around to find things they are interested in purchasing, only to then embark on a quest to find the item on a retail website and discover that particular color sweater is out of stock. Pinterest said it is not taking a cut with the new “buyable pin” program, but rather is letting merchants who enable buyable pins to purchase “promoted pins”–that is, ads for their product.

DRIVING EFFICIENCY: There has been a lot of talk in the online ad world about agency trading desks, specifically about how brands feel blind to the process by which agencies’ ad-buying divisions purchase and then divvy up (or resell) ad inventory. For Zipcar, the “black box” created by traditional agencies spurred CMO Brian Harrington to ditch the car-sharing service’s digital agency and focus all of its spending on “programmatic,” or data-driven automatic buying channels, CMO Today reports. Mr. Harrington’s concerns speak to the larger consternation about fraud and waste in the online ad industry. “The strategy is often very traditional, including buying lots of ad impressions in lots of places, casting a wide net and hoping for the best,” Mr. Harrington said. “The reason we made the move is to get beyond the approach.”