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Sobia A. Shaikh

In light of an amazing past week in fashion and the launch this week of my second business Style Army, I wanted to take the time to focus on a dear client and friend, Sobia Shaikh. Sobia is not only a hard working mom, she is a fashionista, an entrepreneur, a jet-setter, and a designer. Sobia launched her handbag company, Isly Handbags (yes, Style Army did the S/S 13 campaign!) in 2011.

Since her launch, she has turned out two amazing collections, traveled the world creating and promoting her business, all the while keeping her two kids happy and flourishing. I don’t know how she does it, but if you are interested in some keys tips on the juggle including some incredible product recommendations, ways to keep yourself lovely and your kids happy on the road, and some inspiring words on the balance of work, play and mommy-hood…stay tuned.

I grew up in Karachi, Pakistan and my sisters and I were very close to our maternal grandmother and our khala, which is maternal aunt in Urdu. My mother is still very close to her sister and as a result we had great role models in the two of them. My mother, my sisters and I visited my grandparents and my aunt’s homes every Saturday while I was growing up.