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eNEWSLETTER

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Los Angeles, Calif. (August 28, 2017) – Chef’d, the first-of-its-kind meal kit marketplace, announced today a partnership with Gelson’s Markets in a strategic push to expand distribution into retail. Gelson’s, known for the highest-quality fresh ingredients and unsurpassed service, will now offer the Chef’d meal kits at the Gelson’s Valley Village/North Hollywood store on Laurel Canyon Blvd., with plans to expand into other locations across the retailer’s Southern California store portfolio. Chef’d’s debut at supermarket retail marks a first step in extending its footprint beyond e-commerce into brick-and-mortar stores in an effort to meet consumers everywhere they shop for food.

Gelson’s shoppers will find the Chef’d meal kits in a dedicated cooler end-cap in the produce department. The meal kits will feature a variety of 12 easy-to-prepare Chef’d recipes, such as Maple Glazed Pork Chops, Indian Beef Short Rib Tacos, and Cajun Chicken Pasta and will be priced at $24.99. Each meal kit includes everything shoppers need to make dinner for two, with premium proteins, farm-fresh produce and crisp herbs. All meals are additive- and preservative-free, and ingredients are never frozen.

“This is a brand-resonant partnership for Gelson’s, which has always strived to offer only the very best, freshest produce and quality meats to our customers for more than 65 years,” said Gelson’s President & CEO Rob McDougall. “In an era when everyone is busier than ever, we are excited to build on our long commitment to exceptional customer service by delivering even more convenience to Customers through this affiliation with Chef’d.”

Chef’d CEO Kyle Ransford praised the partnership with Gelson’s, saying, “Meal Kits have exploded in popularity, with the remarkable growth of Chef’d and other companies online. Still, most people do the vast majority of their food shopping in grocery stores. Gelson’s shoppers will now be able to grab ready-to-cook meals in a signature Chef’d box, right at the grocery store.”

In a competitive market, Chef’d continues to stand out from other meal kit companies through unprecedented flexibility, customization and convenience. Chef’d offers consumers the opportunity to choose and reorder from more than 1,000 ready-to-cook meals at any given time without the hassle and cost of subscriptions or membership fees. Chef’d partners with notable chefs, culinary personalities and trusted brands like Fabio Viviani, Robert Irvine, The New York Times Cooking, Atkins, and the James Beard Foundation to offer meal solutions spanning breakfast, lunch, dinner and dessert.

About Chef’d

Headquartered in El Segundo, Calif., Chef’d is an e-commerce meal marketplace that partners with celebrated chefs, media outlets and culinary influencers to offer thousands of meal solutions that make it easy for anyone to cook high-quality meals at home. Launched in late April 2015, Chef’d was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. This allows consumers to personalize their orders and reorder their favorites whenever they want. Follow on Twitter @get_chefd and Instagram @Chefd. Visit the website at www.chefd.com.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and instore Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

GELSON’S MARKETS TO CELEBRATE GRAND OPENING OF THOUSAND OAKS STORE ON SEPTEMBER 22

Encino, Calif. (August 2, 2017) – Gelson’s Markets, one of California’s premier supermarket chains, is excited to open its first store in Thousand Oaks, located at 1736 E. Avenida de Los Arboles, Thousand Oaks, CA 91362, on Friday, September 22. This is the second location in Conejo Valley/Ventura County following its first in Westlake Village.

The highly anticipated opening will commence with a ribbon cutting at 9 a.m. In addition to making donations to local charity organizations, Gelson’s will thank its first 50 customers with a special gift bag valued at $20. Customers will be able to enjoy live music at the first three days of the store’s opening in the afternoon (hours TBD). All customers will have the opportunity to sample featured merchandise and dishes throughout opening week.

“We are excited to come to Thousand Oaks and serve the growing Ventura County area,” said Gelson’s President & CEO Rob McDougall. “This was one of the former Haggen stores that Gelson’s purchased, and we have worked to customize it for the local neighborhood, including an in-store pharmacy.”

The Gelson’s Thousand Oaks store features an emphasis on fresh, great-tasting food across a broad spectrum, including grass-fed beef, organic and non-GMO items, local products, and vegan, vegetarian and raw food options. The full-service deli will offer signature creations along with healthful and delicious salads from Gelson’s Registered Dietitian, for the benefit of Thousand Oaks residents, employees and visitors alike. Gelson’s Thousand Oaks will include a carving station (selected hours), gourmet cheese section, olive cart, soup and salad bar, hot food bar, fresh sushi and poke bar, kosher foods and bakery, along with a coffee bar, dining area, floral department, custom and ready-made gift baskets, and free gift wrapping. In addition, Gelson’s is excited to bring an in-store pharmacy department to the Thousand Oaks community.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

Grown in Hatch, New Mexico, Hatch Chiles are a mildly hot and savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet. While the Hatch Chile Festival annually attracts thousands of visitors from around the world to this small farming community every Labor Day weekend, Gelson’s brings its own festival to pepper-loving customers across Southern California.

“During this brief season each year, Gelson’s hosts “Hatch Chile Roasting Events” at several Southern California locations. Activities include sampling Hatch Chile specialty items, learning about the growing process from produce experts, and receiving cooking ideas from Gelson’s staff. Among its special Service Deli items, try the Hatch Chile Salad, Hatch Chile Cheese, Hatch Chile Cornbread, Hatch Chile Sausage or Hatch Chile Quiche for a flavor pop that enhances these classic dishes. Gelson’s staff will be onsite roasting fresh Hatch Chiles roasted for free for inclusion in your home recipes: from omelets and baked chicken to salsa and guacamole. Roasting will take place in all locations with outdoor parking (with the exception of Century City (Aug. 27) and Marina del Rey (Sept. 10) that will have larger, in-store sampling events in lieu of onsite chile roasting.

We’ll be hosting these events for five weeks, every Friday and Saturday at various locations.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

# # #

Media contact: Paulette Kam / Brittany Mathieu

B|W|R Public Relations

P: (310) 248-6108 / (310) 248-6114

E: paulette.kam@bwr-pr.com / brittany.mathieu@bwr-pr.com

FOR IMMEDIATE RELEASE

GOOD NEWS FOR LOS ANGELES-AREA SWEET CORN LOVERS! SPECIAL SUPER-JUICY, SUPER-CRUNCHY CORN KNOWN AS AMAIZE TO MAKE EXCLUSIVE LOCAL APPEARANCE AT GELSON’S SUPERMARKETS

Corn breeder and Amaize discoverer George “Colonel of Corn” Crookham will hold in-store demonstrations of how to prepare his tasty creation July 20 and 21

Los Angeles, Calif. (May 26, 2017) – WHO: George Crookham, the “Colonel of Corn,” is the creator of a special, hard-to-find variety of extra-crispy, extra-crunchy white sweet corn called Amaize. Crookham is the fourth generation of his family, who founded Idaho-based Crookham Company, to work breeding corn. The “Colonel” spent 22 years looking for the ultimate ear of corn: a corn with a tender, succulent kernel that would never go mushy; and a clean, sugar-sweet taste. When he tasted his first ear of Amaize, he knew his search was over.

WHAT: Crookham will be making appearances at Gelson’s stores to let shoppers know what is so special about his white corn. He’ll be talking to people about how he developed Amaize without using GMO techniques, by relying on the same corn-breeding methods used by the three previous generations of his family. He’ll let shoppers taste Amaize raw, so they can see for themselves how it’s juicy and tender enough to be eaten without cooking. He’ll also give recipes and demonstrations on how to cook the hard-to-find corn, which is only available during the limited summer season.

WHY: Crookham wants to get the word out to corn-lovers that Amaize is making a special appearance at Gelson’s stores in Los Angeles. The corn has only been available for the last six years, and in restricted supply—seed stock is limited, and it’s important to the Colonel that customers only encounter Amaize at its fresh-picked best. Amaize will only be available for a limited time, and these are the only places to buy it in the region.

WHEN AND WHERE: Crookham will be making the following local appearances:

Thursday, July 20, Gelson’s Silver Lake 4pm-7pm

Friday, July 21, Gelson’s Valley Village 3pm-6pm

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

# # #

CONTACT: To get a sample of Amaize, schedule a phone interview with the Colonel, or interview him in person during his local visit, please contact Jennifer Weismann, jennifer@owl-marketing.com, 612-716-0556.

Encino, Calif. (May 24, 2017) – We slice it in salads, spread it on toast, mash it into guacamole. Avocado has become “America’s favorite fruit,” according to the California Avocado Commission, heralding the Golden State for producing close to 90% of the nation’s avocado crop. And with peak avocado season only weeks away, Gelson’s looks forward to celebrating the fifth annual California Avocado Month!

From June 12-25, Gelson’s Markets will host avocado-based activities at most of its 25 locations. In addition to Friday-Saturday culinary demonstrations at various stores on June 16-17 and 23-24, there will be a Guacamole Battle which will “pit” the Service Deli vs. Produce in fun competition, an avocado-based Poke Taco concept in the Seafood Department, and potential visits by regional avocado farmers. Gelson’s guests can also participate in voting on the best avocado display, coloring contests and more.

“With no disrespect to Kermit the Frog, it’s easy being green for California Avocado Month!” said Gelson’s President & CEO Rob McDougall. “We invite all of our customers to come enjoy the fun activities we have planned throughout the month. What better way to chase away that annual Southern California June gloom!”

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

Encino, Calif. (May 19, 2017) – Gelson’s Markets, one of California’s premier supermarket chains, is thrilled to celebrate the one-year anniversary of its Pacific Beach store on Saturday, May 27.

Taking place from 11 a.m. to 3 p.m., the festivities will include samples from our barbeque grill in the parking lot along with anniversary cake for all patrons to enjoy. In addition to that, up to $100 in free groceries will be given away every hour, all day. Located at 730 Turquoise Street in San Diego, Gelson’s Pacific Beach serves the communities of Pacific Beach, Bird Rock and La Jolla. The store is one of eight locations that Gelson’s purchased from Haggen after that chain filed for bankruptcy in 2015. The Pacific Beach store, together with one in Del Mar and one in La Costa/Carlsbad, represents the first Gelson’s stores in San Diego County.

“We’re excited to be part of the San Diego community and to celebrate this milestone together with our customers, as well as our employees, many of whom we hired from the former Haggen store that we bought. Happy anniversary to all!” said Gelson’s President & CEO Rob McDougall.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

# # #

Media contact: Paulette Kam / Brittany Mathieu

B|W|R Public Relations

P: (310) 248-6108 / (310) 248-6114

E: paulette.kam@bwr-pr.com / brittany.mathieu@bwr-pr.com

Award Winning Chefs & Salted Kits: Cooking’s never been easier!

We are excited to announce that Gelson's is the first to market Salted Cooking Kits, now available at all locations! Salted Cooking Kits are designed to make cooking easy, fun, and most important, as delicious as a meal served at a top restaurant.

Each kit comes with perfectly portioned ingredients, an exclusive recipe, and a link to an online video of an award-winning Los Angeles chef who will teach you exactly how to master their dish. Each kit serves two people when you add the protein of your choice.

This is the first interactive cooking kit available in retail stores. All done in the comfort of your home.

About Salted Salted is an online cooking school with over 200 celebrity chefs from across the US. Salted has recently extended its brand into retail, launching a line of ingredient kits designed to help home chefs cook incredible dinners in under 30 minutes. The kits contain perfectly-portioned ingredients along with a step-by-step recipe and video tutorial from one of Salted's award-winning chefs. Each kit serves two people. For more information on the kits, please visit SaltedKits.com. For more information on the cooking school, please visit SaltedTV.com.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit http://www.gelsons.com.

For Immediate Release Guilde Internationale des Fromagers Confrerie de Saint-Uguzon Paris, France Recognizes United States Cheese Professionals in San Francisco

SAN FRANCISCO, CA (January 23, 2017) - Roland Barthelemy, President of Guilde Internationale des Fromagers traveled from France to recognize and induct twelve cheese professionals from the U.S. on January 23, 2017 in San Francisco, CA during the 519th Chapter Induction during the International Fancy Food Show. The individuals inducted are considered not only experts in the making of cheese, but also experts in the production and preservation of standards, quality and education of fine cheese.

The ceremony was held in San Francisco following a forty-six year tradition of pomp complete with robes and a presentation of medals and certificates. Internationally renowned cheese expert and Prevot of the International Guilde, Mr. Roland Barthélemy, mastered the ceremonies and Cathy Strange, Whole Foods Market Executive Coordinator, presented further remarks. The ceremony celebrated the New World Chapter of the Guilde and the recognition of the New World Chapter Board composed of President and Ambassador Cathy Strange, Global Cheese Buyer, Ambassador and Vice-Presidents/Ambassadors David Gremmels, Owner/Cheese Maker, Rogue Creamery, OR, and Dominique Huth, CEO and President, Alouette Cheese, USA, PA. The organization members represent Mexico, the United States, Canada and Australia.

Mr. Pierre Androuët, a cheese maker, created the Guilde des Fromagers and Confrerie of Saint-Uguzon in 1969 in Dijon, France epicurean and intellectual with a degree in fine arts. The Guilde, for dairy professionals who were dedicated to preserving standards in cheese making throughout the world, and the Confrerie, for cheese aficionados and experts such as chefs, restaurateurs, food scientists and food journalists whose objective was to share their knowledge and the knowledge of the cheese makers.

We invite all cheesemongers around the world to celebrate International Raw Milk Cheese Day on April 15, 2017. For further information Oldways Cheese Raw Milk Day info

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

All 25 Stores Take Part to Make the Season Brighter and Give Back to Local Communities

Encino, Calif. (November 30, 2016) – Gelson’s Markets, one of California’s premier supermarket chains, is proud to announce that it will hold its second-annual holiday toy drive across all of its 25 locations, from December 1-11, 2016.

Based on its initial success in 2015, Gelson’s decided to extend the holiday toy drive into its second year to help local children who are ill or whose families may be facing financial hardship. The initial toy drive that started in 2015, was spurred by a Gelson’s employee whose son was seriously ill and has since regained his health. To personalize the experience, several Gelson’s employees will be visiting Children’s Hospital Los Angeles to hand out toys.

“We’re proud to extend our toy drive into its second year, and we’re grateful that even more partners are joining us to help local children in the giving spirit of the holidays,” offered Gelson’s President & CEO Rob McDougall. “We are absolutely committed to brightening the holiday season for families and especially the youngest members of the communities that we reside in.”

New and unwrapped toys for infants, children and adolescents are being collected. Gelson’s is only accepting NEW and UNWRAPPED gifts.

Please avoid toys which can break easily and leave sharp edges. (i.e. made of glass or brittle plastic)

Toys that are designed to promote aggressive behaviors (e.g. toy weapons of any kind nor violent video games or movies).

Toy drop off boxes will be located near check out and at the entrances of each Gelson’s location. For more information, please visit your local store or visit www.gelsons.com.

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

In March 2016, the yogurt spot closed temporarily after serving Sherman Oaks for three decades. It proudly reopens inside the exact same grocery store that once shared a parking lot with the original Humphrey Yogart location.

Located at 4520 Van Nuys Blvd., Sherman Oaks, CA 91403, the new Humphrey Yogart at Gelson’s Market in Sherman Oaks will open at 11 a.m. on Friday, November 18, 2016 and will be open 10:30 a.m. to 10:30 p.m. daily.

Humphrey Yogart joins a long list of F&B services inside Gelson’s Market at Sherman Oaks that includes Wolfgang Puck Express and Viktor Benes Bakery & Coffee Bar. For a full list of services and more information on the location, click here.

About Gelson’s Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

All 25 Stores Take Part with Local Organizations to Help Disadvantaged Families

Encino, Calif. (November 3, 2016)

– Gelson’s Markets, one of California’s premier supermarket chains, will hold its annual Holiday season food drive from November 7-19. All 25 stores will participate in the food drive as part of Gelson’s commitment to contribute to the communities it serves, while also donating more than $2 million each year in products and cash to nonprofits focused on hunger.

“We are keenly aware that, for families who are facing financial hardship, the November and December holidays are especially challenging,” said Gelson’s President & CEO Rob McDougall. “We are proud to work with an expanding roster of local organizations to help those in need, and to encourage our customers to be part of the solution.”

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

GELSON’S MARKETS TO CELEBRATE GRAND RE-OPENING OF SILVER LAKE LOCATION FROM OCTOBER 27 TO NOVEMBER 6

Los Angeles, Calif. (October 17, 2016) – Gelson’s Markets, one of California’s premier supermarket chains, will reopen after completing an expansion and remodel of its Silver Lake location. The grand re-opening of the store, located at 2725 Hyperion Ave., will be celebrated from Thursday, October 27 through Sunday, November 6 with various events and customer giveaways/specials.

The transformation of the Silver Lake Gelson’s includes beautiful new décor and energy efficient cases. Among the new features:

The Gelson’s Silver Lake store features an emphasis on fresh, great-tasting food across a wide spectrum, including grass-fed beef, organic and non-GMO items, and vegan, vegetarian and raw food options.

The grand re-opening will commence on October 27 with a 9 a.m. ribbon cutting with the Silver Lake Chamber of Commerce and a check presentation to local non-profit partners. Recipients include Silver Lake Reservoirs Conservancy, P.A.T.H., the REAL bark, and Friends of the Observatory. Gelson’s will thank its first 200 customers with a special gift bag valued at $20. In addition, all customers will have the opportunity to sample featured merchandise and dishes throughout opening week.

Festivities include free grocery giveaways from Thursday, October 27 to Sunday, October 30. Every hour, Gelson’s staff will announce over the intercom a check stand to win free groceries for patrons in line. On October 27 from 11am - 4 pm, and then October 28-30 from 11am -3 pm, there will be a BBQ. From October 27 to November 6, there will be extra demos and daily wine and beer tastings. Patrons are welcomed to participate in a food drive with local Gelson’s partner APLA (canned foods, non-perishable, boxed items). There will be balloons for children and face painting on Saturday and Sunday (October 29-30, November 5-6, 11 am-3 pm). Celebration pricing will take place for the duration of the eleven-day event along with a sweepstakes to win $1,000 in gift cards. Additionally, 2,000 reusable bags with pink ribbon artwork will be distributed with the promise that every time the bags are used over the next year, Gelson’s will donate 5 cents to City of Hope for cancer research.

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

Encino, Calif. (August 8, 2016) – Seasonal produce is a hallmark of Gelson’s, and this time each year its stores celebrate something special from the American Southwest... Hatch Chile season!

Grown in Hatch, New Mexico, Hatch Chiles are a mildly hot yet savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet. While the Hatch Chile Festival annually attracts thousands of visitors from around the world to this small farming community every Fall, Gelson’s brings its own festival to pepper-loving customers across Southern California.
During a brief season each year, Gelson’s hosts “Hatch Chile Roasting Events” at a variety of locations. Sample Hatch Chile specialty items, learn about the growing process, and receive serving and cooking ideas from experts. Among its special Service Deli items, try the Hatch Chile Salad, Hatch Chile Cornbread, Hatch Chile Sausage or Hatch Chile Quiche for a flavor pop that enhances these classic dishes. Have fresh Hatch Chiles roasted for free at the store for inclusion in your home recipes: from omelets and baked chicken to salsa and guacamole.

Don’t miss out on this seasonal celebration, taking place every Friday and Saturday at various Gelson’s locations, for five weekends only, from August 12 through September 10:

FRIDAYS (all events take place from 5 p.m. to 9 p.m.)

Date Location

Aug. 12 Valley Village

Aug. 19 Hollywood

Aug. 26 Silver Lake

Sep. 2 Santa Monica

Sep. 9 West Hollywood

SATURDAYS

(all events take place from 11 a.m. to 3 p.m.)

Date Locations

Aug. 13 Calabasas, Santa Barbara, Tarzana, Westlake Village

Aug. 20 Long Beach, Newport Beach, Pacific Palisades, Silver Lake

Aug. 27 Encino, La Canada Flintridge, Rancho Mirage, Sherman Oaks

Sep. 3 Irvine, Ladera Ranch, Laguna Beach, Long Beach

Sep. 10 Dana Point, Del Mar, La Costa/Carlsbad, Pacific Beach

This year, Gelson’s team visited Hatch, New Mexico to bring shoppers the inside scoop on authentic Hatch Chiles. They shared their experience along the way with educational Facebook LIVE videos featuring a farmer discussing the process and unique flavor of Hatch Chile. Check out Gelson’s on Facebook here.

About Gelson’s

Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.

LOS ANGELES (July 22, 2016) – Foodstirs, the new modern baking company, today announces their first retail partner, Southern California-based specialty grocery chain, Gelson’s. The nation’s first USDA organic, GMO-free line of baking kits and mixes will be available at all 24 Gelson’s locations beginning later this month and online at Foodstirs.com. Founded by Galit Laibow, Gia Russo and actor, Sarah Michelle Gellar, Foodstirs is re-making the baking experience through products using clean, direct-sourced ingredients that taste amazing. The line consists of three baking kits – Frosted Cake Pop, Celebration Cupcake, and Brownie Popsicle, as well as four mixes – Sweet Tooth Sugar Cookie, Chocolate Lovers Brownie, Chocolate Chippy Cookie and Simply Sweet Vanilla Cake.

“Our mission is to offer consumers a convenient way to create meaningful experiences in the kitchen through quick-scratch baking. We have sourced the highest quality ingredients to create amazing Pinterest-worthy treats that you can feel good about sharing with your loved ones.” said Galit Laibow, CEO and co-founder of Foodstirs. “We are so thrilled to launch with Gelson’s as our first retail partner, especially since we share a common vision for exceptional products.”

“I’m incredibly proud to bring Foodstirs to retail. It was over two years ago when we first saw the opportunity to help people enjoy a better baking experience and now it’s come to fruition,” notes Sarah Michelle Gellar, Chief Brand Officer and co-founder of Foodstirs. “Living in Los Angeles, I’m a big fan of Gelson’s and know it’s the beginning of a great relationship.”

All Foodstirs kits and mixes use ingredients that are organic, non-GMO, direct sourced and can be traced straight to the farm from where they came, including Biodynamic Cane Sugar from Wholesome Sweeteners®, Equal Exchange® Cocoa and Chocolate Chips, organic pastry flour, organic unbleached wheat flour, and dye-free sprinkles. Each baking kit contains 12 to 20 servings with an MSRP of $17.99, while the baking mixes serve 12 to 16 with an MSRP of $5.99.

• Frosted Cake Pop Kit: Small bites of organic vanilla cake dipped in melted organic chocolate then covered in dye-free rainbow sprinkles all on a stick makes for the perfect sweet treat.

• Brownie Popsicle Kit: A new and unique take on the ubiquitous frozen treat. Yummy organic brownies with a drizzling of organic vanilla glaze and dye-free rainbow sprinkles are the ultimate Summer delight – best of all, these popsicles won’t melt!

• Sweet Tooth Sugar Cookie Mix: Chocolate Lovers Brownie Mix, Chocolate Chippy Cookie Mix, Simply Sweet Vanilla Cake Mix: Each mix has no more than nine easily recognizable ingredients and can be made in six simple steps or less.

“Foodstirs is enhancing the baking category and Gelson’s is always looking to carry cutting edge brands that focus on delivering something innovative for our customers,” stated Chris Fromm, Senior Director of Grocery Purchasing for Gelson’s Markets. “We are very selective about what we bring into our stores, so we are incredibly pleased to have found a company who focuses on quality, value and customer experience, just like we do.”

For additional information about Foodstirs, please visit Foodstirs.com. Or, to learn more about how you can carry Foodstirs products in-store, please contact us at sales@foodstirs.com.

About Foodstirs

Founded in 2014 by three moms - Galit Laibow, Gia Russo, and actress, Sarah Michelle Gellar, Foodstirs is a revolutionary brand whose sole purpose is to help create memorable experiences through baking. The company’s delicious quick-from-scratch mixes offer the convenience of a mix with the taste of homemade of which you can feel proud. Products include an online subscription program for baking kits, as well as our delicious brownie, cookie and cake mixes. Foodstirs only uses simple USDA organic, GMO-free, and fairly traded ingredients, that can be traced back to the source. This includes Wholesome Sweeteners biodynamic cane sugar, and Equal Exchange fairly-traded cocoa. Find Foodstirs Modern Baking kits and mixes online, and at stores in the baking aisle. For more information please visit: www.foodstirs.com

About Gelson’s

Founded in 1951, Gelson’s operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market combines the full amenities of a traditional supermarket with the friendliness of a neighborhood store. With 65 years of experience, Gelson’s is known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and chef-prepared signature recipes. Additionally, Gelson’s offers professionally designed floral arrangements and a convenient selection of the highest quality grocery items.
Gelson’s attention to detail and high standards – for quality, value, freshness, and unsurpassed customer service – define the ultimate grocery shopping experience. The Gelson’s brand has long incorporated unique aspects of the Southern California lifestyle. Gelson’s in-house experts provide only the best foods and exclusive values for their customers. For more information, please visit www.gelsons.com.

Encino, Calif. (April 27, 2016) – Responding to the concerns of neighbors, Gelson’s has increased employee parking in its plans for a new store at 707 Sepulveda Boulevard in Manhattan Beach.

Gelson’s has finalized leases for two nearby lots, providing employee parking for a minimum of 40 cars, including a lot across Sepulveda accommodating 18 cars with the ability to further expand through stacked parking, as well as a second lot on 10th Street, off Sepulveda, to provide parking for appx. 23 vehicles. An additional five spaces for weekend employee parking has been secured on 6th Street.

Also developing incentives for employees to ride-share and/or take public transportation, Gelson’s has been working closely with developer Mark Harrigian and Paragon Commercial Group to ensure that neighborhood parking will not be impacted by the new store.

“We listened to the community’s concerns and worked to identify nearby leasing opportunities, providing sufficient employee parking with the goal of respecting residential space,” said Rob McDougall, Gelson’s president and CEO. “We look forward to serving the Manhattan Beach community and are excited about moving ahead with our new store soon.”

About Gelson’s
Founded in 1951, Gelson’s currently operates 21 full-service specialty grocery stores in Southern California. For more information about Gelson’s, please visit www.gelsons.com.

Encino, Calif. (April 18, 2016) – Gelson’s Markets, one of California’s premier supermarket chains, is pleased to announce that its new Laguna Beach store, at 30922 South Coast Highway, will celebrate its grand opening on Thursday, April 28.

The opening is part of Gelson’s plans, announced last year, to buy and relaunch eight Haggen grocery-store properties in Southern California. Haggen employees who worked at Laguna Beach prior to closing were able to retain their seniority and pay grades.

“To be opening our doors in Laguna Beach is tremendously exciting for all of us at Gelson’s,” said Gelson’s President & CEO Rob McDougall. “Laguna Beach is famous for its stunning natural beauty and its vibrant artistic community. We are a classic Southern California brand and our presence in Laguna Beach enhances our reputation for providing the freshest and finest food in the region, along with unparalleled convenience and personal service.”

“We look forward to great success in Laguna Beach,” said Hee-Sook Nelson, Gelson’s Vice President of Employee Education and Marketing. “To that end, we are actively looking for talented people to join the team at this store. As always, we put a high priority on employee satisfaction and career advancement.”

Job seekers should visit www.gelsons.com/openings for more information. Gelson’s is proud to be an Equal Opportunity Employer.

Grand Opening Event

Gelson’s Laguna Beach grand opening will take place at 9 a.m. on Thursday, April 28, at 30922 South Coast Highway, Laguna Beach, CA 92651, (949) 499-8130. There will be a Ribbon Cutting Ceremony held by the Laguna Beach Chamber of Commerce. The first 200 people in line will receive gift bags.

Additionally, Gelson’s is gearing up to open new stores in Rancho Mission Viejo, Manhattan Beach, and a second location in Hollywood. This will bring Gelson’s total store count to 29.

About Gelson’s

Founded in 1951, Gelson’s operates 23 full-service specialty grocery stores in Southern California. Each Gelson’s Market combines the full amenities of a traditional supermarket with the friendliness of a neighborhood store. With more than 60 years of experience, Gelson’s is known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and chef-prepared signature recipes. Additionally, Gelson’s offers professionally designed floral arrangements and a convenient selection of the highest quality grocery items.

Gelson’s attention to detail and high standards – for quality, value, freshness, and unsurpassed customer service – define the ultimate grocery shopping experience. The Gelson’s brand has long incorporated unique aspects of the Southern California lifestyle. Gelson’s in-house experts provide only the best foods and exclusive values for their customers. For more information, please visit www.gelsons.com.

Gelson’s collects brown bag fees, as mandated by local legislation, in 14 of the 23 the chain operates today. The 10 cent per bag fee is charged to customers who opt to buy paper bags, rather than supply their own reusable bags, in communities where plastic bags are banned. The donation to the four non-profits was funded by the brown bag fees.

Rob McDougall, President and CEO of Gelson’s, noted, “While many of our customers have made the switch to reusable bags, some of our shoppers still elect to purchase paper bags. In recognition of Earth Day and the importance of conserving resources, we chose to dedicate funds to these four worthwhile organizations, who share a dedication to preserving our beautiful Southern California environment.”

To get more involved and see what these groups are made of, please visit their sites:

Founded in 1951, Gelson’s operates 23 full-service specialty grocery stores in Southern California. Each Gelson’s Market combines the full amenities of a traditional supermarket with the friendliness of a neighborhood store. With more than 60 years of experience, Gelson’s is known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and chef-prepared signature recipes. Additionally, Gelson’s offers professionally designed floral arrangements and a convenient selection of the highest quality grocery items.

Gelson’s attention to detail and high standards – for quality, value, freshness, and unsurpassed customer service – define the ultimate grocery shopping experience. The Gelson’s brand has long incorporated unique aspects of the Southern California lifestyle. Gelson’s in-house experts provide only the best foods and exclusive values for their customers. For more information, please visit www.gelsons.com.

# # #

Media contact:

Jeff Stein

P: 818-377-6494

E: marketing@gelsons.com

Gelson's Commits To Converting All Private-Label Packaged Eggs To Cage-free In 2016

Gelson's Markets, one of California's premier supermarket chains, has announced that it will convert all of its private-label packaged eggs to cage-free this year. The company projects that close to 90% of its packaged egg sales will be cage-free by next year, with available eggs exclusively cage-free by 2020.

The majority of eggs sold at Gelson's are already cage-free, with a variety of selections from such brands as Vital Farms, Horizon Organic, Land O Lakes Organic, Happy Eggs, as well as Gelson's branded eggs. All of the new Gelson's cage-free eggs will be supplied by California farms.

"We have been working closely with the Humane Society and are excited to share the news," said Rob McDougall, Gelson's president and CEO. "We pride ourselves on offering customers a wide selection of products and those that are both health-conscious and ethically responsible, whether grass-fed beef, organic, non-GMO or vegan items. In response to increased consumer demand and the industry trend toward cage-free, we look forward to making this swift transition."

"We applaud Gelson's move to cage-free eggs for their private-label brand this year, and their commitment to feature only cage-free eggs by 2020," stated Matthew Prescott, senior food policy director for the Humane Society of the United States.

About Gelson's

Founded in 1951, Gelson's currently operates 22 full-service specialty grocery stores in Southern California. Each Gelson's Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson's in-house experts know Southern California's lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson's is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson's, please visit www.gelsons.com.

The opening is part of Gelson’s plans, announced last year, to buy and relaunch eight Haggen grocery-store properties in Southern California. Haggen employees who worked at Ladera Ranch prior to closing were able to keep their positions.

“Gelson’s is experiencing unprecedented growth in a highly competitive marketplace,” said Gelson’s President & CEO Rob McDougall. “We seek top talent to staff our stores and endeavor to make Gelson’s a rewarding place to work by recognizing achievement and offering plentiful opportunity for career advancement.”

Additionally, Gelson’s is gearing up to open new stores in Rancho Mission Viejo, Manhattan Beach, and a second location in Hollywood. This will bring Gelson’s total store count to 29.

“We look forward to serving our loyal customers and to introducing many new shoppers to the Gelson’s brand,” said Hee-Sook Nelson, Gelson’s Vice President of Employee Education and Marketing. “As always, we aim to exceed expectations in terms of quality products, cleanliness, convenience, and personal service. We also look forward to being active members of these thriving communities.”

Gelson’s Ladera Ranch grand opening will take place at 9 a.m. on Thursday, March 31, at 25636 Crown Valley Parkway. The first 200 people in line will receive gift bags. There will also be a Ribbon Cutting Ceremony held by the Ladera Ranch Chamber of Commerce as well as a welcome presentation by the Orange County 5th District Supervisor Lisa Bartlett’s Office.

About Gelson’s

Founded in 1951, Gelson’s operates more than 20 full-service specialty grocery stores in Southern California. Each Gelson’s Market combines the full amenities of a traditional supermarket with the friendliness of a neighborhood store. With more than 60 years of experience, Gelson’s is known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and chef-prepared signature recipes. Additionally, Gelson’s offers professionally designed floral arrangements and a convenient selection of the highest quality grocery items.

Gelson’s attention to detail and high standards – for quality, value, freshness, and unsurpassed customer service – define the ultimate grocery shopping experience. The Gelson’s brand has long incorporated unique aspects of the Southern California lifestyle. Gelson’s in-house experts provide only the best foods and exclusive values for their customers. For more information, please visit www.gelsons.com.

GELSON’S MARKETS TO CELEBRATE GRAND OPENING OF FIRST COACHELLA VALLEY AREA STORE IN RANCHO MIRAGE ON THURSDAY, JANUARY 28

Encino, Calif. (January 20, 2016) – Gelson’s Markets, one of California’s premier supermarket chains, is thrilled to open its first-ever Coachella Valley-area store, located at 36-101 Bob Hope Drive in Rancho Mirage, on Thursday, January 28.

The highly anticipated opening will commence with a ribbon cutting at 9:00 a.m. Gelson’s will thank its first 200 customers with a special gift bag valued at $20. In addition, all customers will have the opportunity to sample featured merchandise and dishes throughout opening week.

“Gelson’s has been looking for a great desert location for nearly 15 years, and we’re excited to come to Rancho Mirage,” says Gelson’s President & CEO Rob McDougall. “Our goal is to serve the local community by providing premium-quality merchandise and exceptional customer service, while also re-employing many of the dedicated employees of the former Haggen store.”

Gelson’s remodeled the existing store, which now features new salad, hot foods and antipasti bars; a carving cart within the service deli; wellness set; and an enhanced juice and cut fruits counter. The Rancho Mirage store also features upgraded check stands and a customer service desk to facilitate the company’s signature service offerings.

The supermarket chain, long revered by chefs, celebrities and foodies in Los Angeles and Orange County, purchased eight Southern California locations from Haggen after the chain filed for bankruptcy in late 2015. Reopening quickly with some essential improvements was a priority in order to re-employ existing Haggen associates, some of whom have worked at the location for many years under previous ownership. A more extensive remodeling is slated later in 2016.

About Gelson’s
Founded in 1951, Gelson’s currently operates 18 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.