XO (2013)

15. XO (2013)

Bey hooks up with model pals including Jourdan Dunn for fun on Coney Island in the video for XO. But in a surprising move, the video was in fact less choreographed than you'd think. Remember the shot where Bey gets crowded by fans? They weren't actors. The director recalled: "We came out the door and it was like just hundreds of people sort of coming around us. People everywhere, cameras, people yelling her name.... It was really reportage, loose, not planned, we went with feeling".