BRICKLIVE Birmingham

At the end of October, we spent four fantastic days at BRICKLIVE, at the NEC in Birmingham. It was the biggest collection of shows and models we had ever put on; if you visited you couldn’t have missed us!

We displayed our full Great Brick Safari show – the first time it had been displayed indoors after spending its debut summer at Marwell Zoo. From the smallest penguin to our life-size elephant, the feedback was really positive and we were delighted to see so many people taking their photo with the models. We also added some new features: a selfie zone featuring a 4×4; Feed The Frogs, a catapult game where participants flick LEGO flies into the mouths of expectant frogs; and a new hole-in-the-wall mosaic for budding explorers to have their photo taken with.

Over the other side of the hall (although we’re assured you could hear it just about everywhere), we debuted Warriorbots, our LEGO live experience of battling robots. We had no idea how popular the idea would be, but by 10am on the first day, we had a good indication that this was going to be a special part of BRICKLIVE. Before we lost count, we had hosted over 200 bouts featuring 800 budding Warriorboteers, with the crowd constantly entertained by the robots clashes and the inevitable doom of the pit in every match-up. Look out for more news about this in the near future as we look to put on more Warriorbots shows across 2018.

We also placed eight selfie zones around BRICKLIVE for visitors to dress up alongside and get the perfect memento. We’d love to find out if anyone managed to get a picture with all of them! To complete the set, you’d need a photo with: Santa, the Witch, Bear Grylls, Tutankhamun, the giant lips, the Greek Philosopher, the Thai Dancing Girl and the Native American.

Finally, we displayed part of our gigantic Bricktropolis show, with LEGO fans able to admire scaled models of the Willis Tower, Eiffel Tower, Berlin TV Tower, Big Ben and the Empire State Building. The Empire State Building even lit up, making sure people were drawn in to have a closer look from all across BRICKLIVE.