How Did People Make Money in the Depression?

People made money in the depression in a variety of different ways, including through macro economics. Find out about how people made money during the depression with help from an experienced business professional in this free video clip.

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This is Mark Stevens, CEO of the marketing firm, MSCO. How did people make money in the depression? Sounds almost impossible, like a crazy question. But the fact is people did make money during the depression. Some made a huge amount of money during. Those are one of the problems we often have, is that we tend to allow predictions or discussions of macro economics to impact our business decision, or sense of optimism. In recent years for example, in the last five years or so, when the economy was quite sluggish. People would come into my marketing firm and say, I know we can't do great because the country's in a recession. Not true, people have been making money on all kinds of things because they ignore the prevailing attitudes. You know, there's an old expression I love very much that people who sell to people who drive Rolls-Royces, they ride the subway. On the other hand, people who sell to others who ride the subway, they drive Rolls-Royces. So, you need to pick your market very carefully, not be influenced by economists. The big thing for all of us to do, is to find that opportunity in any given economic environment, we can make money. And that is simply a matter finding the product that's right for the time. Because you know the old expression, there's nothing more powerful than idea who's time has come. Well, the time for what you're thinking of developing, the new product, the new service, whatever. It just may be ideal right now. Take a look around you, act, make money.