Does a fried drumstick from KFC taste the same in Boston, Dar es Salaam, and Nairobi? To control for taste, look, and feel of a product served around the world, franchise companies use “mystery shoppers” to assess brand consistency.

Prior to the launch of Sauti za Wanananchi in Kenya, Twaweza carried out a study to examine the Kenyan polling market, and to establish the potential of Sauti za Wananachi as a platform for regular citizen feedback on critical emerging issues in Kenya.