Jameson Irish Whiskey and San Francisco agency Evolution Bureau have created an interactive Facebook-driven game which sets the user on a quest to find a missing barrel of the liquid spirits.
In a somewhat Clue-style execution, the Facebook app steers users through very their own ‘legendary tale,’ set on the streets of 1780s Dublin. Six characters offer their stories on the missing loot, each clue revealing information customized to the user’s own Facebook friends. The mystery is only solved when the player can identify which of their Facebook friend is the culprit.