Men and women between the ages of 18 and 69 were asked to share their attitudes about booking cheap flights — and perhaps unsurprisingly, more than a third of respondents (37 percent) reported feeling happy about saving money on their trips.

One in four said they feel smart or accomplished after scoring a deal.

And a whopping 44 percent of those surveyed who have booked flights in the last year said, “the feeling that they get when they save money on a flight is better than sex.”

Fifty-nine percent said booking a solid flight deal was better than a great first date, 61 percent said it was better than hanging out with friends, 69 percent preferred it to binge watching, and 70 percent said it's better than beer or wine.

According to Priceline, there are a few ways to get that “better than sex” high from booking a flight.

If you’re already planning holiday travel, Priceline suggests you consider waiting before you click “buy.” Prices for airfare can decline in the September lull after peak summer travel, and can continue to plunge through October. (Though if you see a great fare for your chosen destination, a general rule is definitely do not wait.)

You can also save based on when you travel. Priceline’s report concluded that Thanksgiving travel is cheaper than travel taken during Christmastime, based on average ticket price. So if you're going to visit family on one or the other, go with Turkey Day.