It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

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Get your copy of the first ever Digital Experience Sourcebook from EContent, which is packed with information about the past, present, and future of all the topics that matter to digital content professionals.

RLG, a nonprofit organization of over 150 research libraries, archives, museums and other cultural memory institutions that designs and delivers information discovery services, organizes collaborative programs, and creates and promotes relevant standards and practices, and OCLC Online Computer Library Center a nonprofit, membership, library service and research organization that provides computer-based cataloging, reference, resource sharing, eContent, preservation services, and research to 54,000 libraries in 109 countries, have agreed to come together.

A few weeks ago, I received an invitation to provide consulting support to a professional association here in the UK as they went out to tender for a CMS. The document provided a very clear analysis of the requirements of the association, but then I came across a disquieting statement to the effect that the association was going to purchase a CMS for its Web site (including the provision of a shopping basket for publications and the opportunity for members to update their personal information) and that, at some time in the near future, it planned to migrate its intranet into the Web CMS.

Cavendo Corporation has launched MyMediaRoom.com, a public relations content management system for small and midsize businesses, designed to enable organizations to manage their public relations strategy through a central, hosted platform that works with their existing Web site.

EOS International has announced the availability of EOS.Web Media, a scalable, Media Access Management (MAM) solution developed for the broadcasting industry, created in conjunction with EOS International development partner, CBS News.

QL2 Software and Traction Software have announced a joint development partnership that makes data extracted from the deep Web by QL2 Software's data extraction platform, WebQL, available to users of Traction's TeamPage enterprise Weblog solution for team decision-making.

You need people and processes, content flows, and a content lifecycle. If you have these things, most of the top tools will do a terrific job for you. But it's not tools and techniques that create the content and its organization, make it usable, credible, and desirable, in short make it into valuable knowledge that is actually used.

Most companies start small, hoping to attract a bigger clientele as they grow. ClearStory is trying a different approach with its recent launch of ActiveMedia Essentials, a hosted, browser-based digital assets management package that targets smaller companies and departments that want to manage their digital media assets with the same security and usability that the major companies have come to expect from ClearStory’s ActiveMedia Enterprise software.

As digital asset collections grow, it becomes increasingly important to build a digital asset management system (DAM) with strong
classification, taxonomy, and search components to help you locate an asset whenever you need it. Yet digital assets present a unique search problem, requiring a strategy all its own.

Endeavor Information Systems, one of the global providers of integrated library management systems, chose its eleventh annual Users Group Meeting, EndUser 2006, as the platform for presenting the company’s vision for the future of library software, the Hybrid Library System.

SirsiDynix, a provider of strategic technology solutions for libraries, has announced a worldwide technology agreement with Serials Solutions, a business unit of ProQuest Information and Learning and a provider of eresource access and management services.

Percussion Software, a developer of software solutions, has announced that ARUP Laboratories, a national clinical and anatomic pathology reference laboratory owned by the University of Utah, has selected Percussion's Rhythmyx Enterprise Content Management System to leverage its content across multiple Web sites.

Technology Marketing Corporation (TMC), has partnered with ClearChannel and Critical Mention, a Web-based television news search and broadcast monitoring service syndicating streaming video news from broadcasters on TMCNet.com.

Open Text Corporation, a provider of Enterprise Content Management (ECM) software, has announced that its Artesia Digital Media Group has formed a partnership with IPV, an independent supplier of browse and network technology to the broadcast market, to enable distributed broadcast production teams to collaborate and to produce higher quality content.

Vignette Corp. has announced the integration of its Enterprise Content Management (ECM) suite of solutions with HP Reference Information Storage Systems (RISS) for financial services customers and Medical Archive Systems (MAS) for healthcare-- including public sector medical--customers to manage the lifecycle of information while lowering the total cost of ownership.