... Strange US system, so I'm glad you bring up the DA14 wich I have. It's stated for $ 949,95 at Adorama, but when you put it in your card it costs only $ 699 So what is the story on that? ...

Many manufacturers including Pentax impose a Minimum Advertised Price (MAP, Resale price maintenance - Wikipedia, the free encyclopedia) on their dealers. Adorama can sell the item for less when you click to put it in your cart but they can't "advertise" the price. B&H does something similar to show prices on their website.

Many manufacturers including Pentax impose a Minimum Advertised Price (MAP, Resale price maintenance - Wikipedia, the free encyclopedia) on their dealers. Adorama can sell the item for less when you click to put it in your cart but they can't "advertise" the price. B&H does something similar to show prices on their website.

Thanks, never seen this in The Netherlands. A shop who would do this overhere would have zero customours at their doorstep.

I feel DA-L are the wildcards they pull out when the cameras are being released. There is no great plan to this. It all makes sence. 18-55 and 55-300 to appeal the masses, and the 35 is an easy and useable FL on an APS-C, again.... easy to sell. All of them released with the entry level cameras. Its a fast R&D call, making the decisions late, pull out old designs, put them in cheap bodys. Its smart and it sells. Next DA-L will have a macro designation or just maybe the FA 50 will have a rebirth as DA-L 50 1,8

I have no idea, maybe for thinking that it will interfere developing expensive lenses maybe?

On my wishlist I will put a DA-L 70mm/f4 1:2 Macro lens for a good and cheap price.

Still, shame on them for thinking of only themselves.

the 70mm was the one I voted for too. I do not have that prime focal length nor do I have a true dedicated macro lens. Although it would obviously be nice for it to be 1:1 but that is even more wishful thinking.

the 70mm was the one I voted for too. I do not have that prime focal length nor do I have a true dedicated macro lens. Although it would obviously be nice for it to be 1:1 but that is even more wishful thinking.

That cuts both direction guys. I am not wanting expensive lenses, but very good ones, well made ones. You are probably young in 15 to 20 years you will figure it out.

Edit: I don't figure on these things strictly from my perspective. For example, I couldn't afford the FA* 600/4 that was taken out of the catalog 2 years ago. However, I thought that was very stupid of the Hoya boys given those were essentially special order items that cost ~ $8500 each.

Edit Edit: Furthermore, the DA 35/2.4 AL isn't technically an L lens even though it has the plasti-mount. That said, I think it would be good to have 2 or 3, maybe 4 primes in the catalog, in addition to the aforementioned items.

That cuts both direction guys. I am not wanting expensive lenses, but very good ones, well made ones. You are probably young in 15 to 20 years you will figure it out.

I don't get it, figure what out? The 55-300 DAL is optically just as good as the DA version but is 1/2 the price. The 35mm while not technically an L version, basically is and is miles cheaper than the DA ltd. I don't think it's too much to ask for a 70mm DAL 1:2 macro for around $250-$300. And I also don't understand what my age has to do with it? Are you saying that everyone my age is immature or doesn't understand the economics of photography lenses because to be completely honest with you I found your comment to be a little degrading and judgmental. I do not know if you meant it in that fashion but that is how it came across to me.

I don't get it, figure what out? The 55-300 DAL is optically just as good as the DA version but is 1/2 the price. The 35mm while not technically an L version, basically is and is miles cheaper than the DA ltd. I don't think it's too much to ask for a 70mm DAL 1:2 macro for around $250-$300. And I also don't understand what my age has to do with it? Are you saying that everyone my age is immature or doesn't understand the economics of photography lenses because to be completely honest with you I found your comment to be a little degrading and judgmental. I do not know if you meant it in that fashion but that is how it came across to me.

The comment had to do with fact that I by lenses with consideration of how well the feel and hold up since I tend to keep the ones I like for decades. The DA L version of the 55-300 also comes without the hood. When you buy the OEM hood, that is close to the difference in the Price of the regular version and the plastic mount version when both are purchased new. In addition to that, it gives up quick-shift!!!

As far as you "degrading and judgmental" comment, that's your personal problem. You were pretty damn snide with your "shame on them" comment when you were being a bit self centered with your own opinions about your "wants" from Pentax. For example, I don't particularly plan to by the DA 35/2.4 AL unless I get it bundled with something. However, I think it is a good lens for Pentax to keep in the line-up. My opinions in these threads of this type have to do with the overall lineup and not just what interests me because good well thought out lineup will help Pentax be sustainable into the future.