East vs West London

By Daniel Copley & Jamie Carson, Digital Editorial Team | July 2015

Like the choice between a pizza and a burrito, deciding whether East or West London is the best is a question that has plagued some of the world’s greatest minds. Now is time to put this argument to rest. We recruited the West’s Oliver Proudlock (Director of Serge DeNimes) and the East’s Mitchel Galvin (Director of Nicce) to reveal their favourite boozers, restaurants and more, to try and settle this battle once and for all.

Mitchel Galvin

Incepted from his need for simple street wear made with quality, Mitchel’s brand Nicce has come far since coming to life in 2013 with its clean, honest approach to contemporary street attire.

Oliver Proudlock

We all know him from ‘that show’, but Proudlock also heads up his own brand, Serge DeNimes, which produces exclusive seasonal collections of urban apparel and accessories of premium quality.

1. Favourite place to grab some food?

MG: Clutch Chicken

Clutch Chicken, they do the best fried chicken and cocktails in the East.

OP: Kurobuta

Kurobuta, they make amazing sushi and does the best pork buns I’ve ever tasted. Are you guys a fan of pork buns?

2. Best place to have a cheeky pint?

MG: Pub on the Park

Pub On The Park for their selection of real ales, Meantime and Beavertown.

OP: Chelsea Arts club

Chelsea Arts Club. It’s a members club – you can only join if you’re a creative – so there are loads of artists, designers and photographers. You can also buy a pint for about £1.50, which helps!

3. Where to get your groove on?

MG: Half Baked

Half Baked, it’s an underground techno event based in Hackney Wick.

OP: The Scotch of St James

Anything at The Scotch of St James. It’s a cool spot, not too big and it’s the kind of place that I normally end at quite late – it stays open until 5 or 6am.

4. The last band you saw live?

MG: Craig Richards

Not so into bands, more into electronic music. I just saw Craig Richards at Hackney baths.

OP: Gorgon City

Gorgon City at Shepherd’s Bush Empire.

5. What is your must-have new season piece and why?

MG: Paint splatter

This paint splatter tee can be worn as a ‘90s revival piece, a great way to stand out in the summer.

OP: Cut & sew

I like the contrast of the colours and the cut and sew combined with the palm leaf print.

So who gets your vote? Let us know over Twitter, or alternatively send us your thoughtson a postcard (just kidding, we’d laugh and burn them if you did). Keep an eye outfor the next round of our head to head coming soon.