Multi sport GPS fitness watches for athletes

TomTom is a name that sometimes
gets lost in the GPS market amidst the Garmins & Magellans. The company is
expecting that it will stand out against those names in a new segment of the
market: fitness watches. Its new range of GPS based fitness monitors is
designed to provide a sleeker look & fit while giving athletes all the
information they need to perfect their training.

TomTom has worked with Nike in
powering the GPS based Nike+ Sport watch in the past, but this new series
comprises its first home brewed sports watches. They look like the Nike watch
in size & shape but there are several distinctive differences.

Another key point of the new fitness
watchesis what TomTom defines as "the industry's first one button
control," which cuts some of the disorder & complication off the face.
The button is larger than some of the small buttons on competitor watches &
TomTom says it can even be operated with a glove.

TomTom launched two primary fitness
watch models. Designed for athletes, obviously enough, the watch uses
QuickGPSFix technology to start your training as soon as possible & tracking
the standards like speed, distance & time. It also has a sensor set that
can track your steps, pace & distance indoors & on treadmills. It uses
Bluetooth Smart technology for connecting to accessories like TomTom's heart
rate monitor.

The Multi-Sport fitness watches include
all of the features of the Runner but adds a dedicated bike mount & swimming
monitor, which tracks laps, strokes, time & speed. It will be offered in
three packages: watch only, watch plus heart rate monitor & watch plus
heart rate monitor along with cadence sensor.

Each fitness watch offers three
training modes. First one is "Race" that lets you compete against their
best time or a recent run. "Goal" allows you to set a time, distance
or calorie-burning goal & get progress alerts & the third
"zone" provides full screen graph tracking for a pace or heart rate
target. This watch also includes both vibrating & audible alerts. The fitness
watches are designed to work with multiple platforms so that you can
analyze & share your data on fitness websites.