Archive for the: Marketing

Quote this code by 20 October 2010 to get 20% off: rc-1837415 Event URL: www.pubcon.com The registration price jumps from US$799 to $1299 on 11 September (shades of 9/11), and it gets more ridiculous on 16 October and totally absurd on-site. This is the longest-duration tech conference for digital marketers. Be there! 🙂

Grill’d is a burger restaurant chain in Australia, where their recent marketing campaign consisted of an ad in a printed university newspaper. So far, so good. Then their fans spread the love by sharing this ad in electronic format: Instead of sizzling, the love fizzled. Grill’d customers who flocked to the restaurants with a printout […]

This is a longish response to Jill Whalen’s High Rankings Advisor: SEO Q&A Out the Wazoo – Issue No. 273. The question was “… what the differences are between SEM and SEO”. See Jill’s reply in the link above (and subscribe to her excellent newsletter). Great reply Jill, about this annoyance we hear so often […]

My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet. Here are some insights from the report: 97 per cent computer ownership level for small businesses and 98 per […]

Thanks to Tamar Weinberg for alerting us to an update by Peter Corbett about Facebook demographics for the US. The main learning there is that the number of 55+ year-old users has increased by 513% since the last check six months ago. I don’t know if similar Australian stats have been published yet, but I […]

By now you might be aware of name-checking services such as Knowem, Name Check or User Name Check, which will check whether your username/tag/brand has been taken at 120 or more sites. They can also, for a fee, register your tag/brand at those sites. But have you considered the URL shortening sites that have become […]

CntrStg is a big improvement (at least in terms of location) over other blogger activities held in previous years. The venue during CES 2009 is the Wynn hotel, just a short walk from the LVCC. Check out the CntrStg site for details. It’s a place where bloggers can blog (obviously) using a fast connection and […]

Check out Mauricio Freitas’ Geekzone.co.nz and look for the HP competition that he’s running along with a bunch of my other friends from the Windows Featured Communities gang. The competition doesn’t require you to visit all “50 of the world’s top bloggers”, but you increase your chances of winning up to 50 prizes if you […]