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The Google TV Ads team is hard at work building tools to help you create efficient TV campaigns. A few months ago, we launched new Program Targeting and Demographic Search tools, which enable you to reach the right audience when your message is most relevant. This week, we've enhanced the program targeting tool with the launch of Seasonal Searches.

Seasonal searches allows you to review and select programs that are related to a particular season or event that may be relevant to your business. For example, if you are a sporting goods store looking to advertise specials during the upcoming college basketball tournament, simply select "March Madness" from the seasonal searches list, and we'll show you relevant programs such as "NCAA March Madness Central" and "College Basketball Scoreboard". This new feature makes it easy to see the upcoming events that may be relevant to your audience.

To try a seasonal search, look directly beneath the Program Targeting search box. You'll see the upcoming events listed. Clicking on any of these events will show you the TV programs related to that event.