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Coca Cola bottle design concept

The Design Identity
The new “Bloom” bottle features an elegant yet strong and ergonomic profile curve while respecting the classic Coca Cola core brand values. The overall design implements the classic debossed Coca cola trademark pillow like surface treatment on the bottom and transitions to a soft conic rectangle on the top. The cap is part of the overall design of the bottle and integrates a loop strap that offers flexibility on the move.

The Design Identity
The new bottle features an elegant yet strong and ergonomic profile curve while respecting the classic coca cola brand values. The overall design implements the classic debossed Coca-cola trademark pillow like surface treatment on the bottom and transitions to a soft conic rectangle on the top.