Ahead of the centenary edition of the Giro d’Italia, Sportcal Media analyses the domestic TV audiences and free-to-air media rights revenues of cycling’s three ‘Grand Tours’ using Sportcal’s new Revenue Dashboard.

The 97th edition of the Giro d’Italia in 2014 began in Belfast in Northern Ireland before ending in Italy and received global media coverage across a number of platforms. Here, the Sportcal media team takes a look back at some of the key media statistics from the first Grand Tour of 2014 as the road cycling season approaches its end.