Svigos says the ad, which was not received warmly, was pulled together “in order to clarify Holden’s future in Australia”.

“There has been some ill-informed speculation about the future of the brand and future products and this campaign is designed to clarify our presence going forward.

“We have hundreds of thousands of cars and engines to build and sell over the next four years and it's important that customers can have confidence in our brand, the cars we sell and the after sales support we offer.”