If a special color assortment could attract buyers, what would happen if a real designer put his name on it? The answer came in 1976. The Mark IV Designer Series included sensational color combinations and special equipment specified by Bill Blass, Cartier, Givenchy or Pucci. Each very different, they expressed the taste of their namesake. Bill Blass chose a deep blue and cream combination; Cartier, in keeping a precious jewelry theme, chose a creamy grey—the color of freshwater pearls; Givenchy sought to create a sparkling turquoise reminiscent of the Mediterranean Sea; and Emilio Pucci, known for his unique color combinations, selected a stunning vintage burgundy and silver to make his mark.