Sony is getting a lot of skepticism from the press, and why not? They have yet …

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Without a lot of information released on the PS3 so far outside of a few carefully controlled videos and hardware behind glass there simply isn't that much to report on. That's bad for both the press and the consumer. Here's how I think Sony can build anticipation for their system's release and have a good E3.

First, give us a price point. The earlier you get a price out there the better. Tell us how much we'll be spending. People will start to save, and in a lot of ways it will make your system feel much more real. Currently with no release date, few announced games, and no MSRP it has that minty vaporeware feel.

Secondly, we need to see and feel the controller. If the boomerang isn't going to be the final design, that's okay. Then show us the real deal. It's clear you're not going to be reinventing the wheel here, so coming up with something that is ergonomic and keeps the overall Playstation aesthetic shouldn't be difficult. It's hard to take you seriously when you claim you want to ship this fall or winter and we haven't even seen a finished controller, or a hint of what you're working on.

Third: let us play games. This should be hands on with an actual game and contoller, and I want it all to be running on PS3 hardware. If this is too much to ask, you should just admit nothing is going to ship this year and be done with it. There has to be at least one level of one game finished enough that we can play it and get a sense of what we may be able to expect from the system.

Right now, we're looking at a system that Sony is telling us is no more than eight months away from launch that is lacking a finished controller, playable games, an MSRP, and a release date. Furthermore, when we see the hardware it's behind glass. It's very possible Sony has a lot of surprises planned for E3, but they have to do something to convince us the system is real. It's time to lift the curtain and give up the goods.