Mountain View, California (EastBayDaily) — Promotional products company Branders.com has launched its latest free downloadable white paper, “6 Logo Mistakes that Jeopardize Your Giveaways (And How to Avoid Them)”. This initiative comes as part of the company’s ongoing efforts to equip marketers with practical know-how that will help them maximize the benefits of custom giveaways.

“We understand the challenges that go into logo imprinting, and we know that making mistakes can be costly,” said marketing director Joie Fuentes. “Through this white paper, we hope to assist our customers in making the right choices from start to finish. One of our goals is to ensure the promotional products we provide meet their marketing needs,” he added.

Topics discussed in the white paper include picking out the right product for different logo orientations; color schemes; dpi and resolution specifications; and embroidery do’s and don’ts.

Easily printable and downloadable, the free white paper is sent via email to those who sign up at Branders.com. Shortly after being test-sent to select clients, the campaign has immediately garnered positive feedback.

Tucker J. of California says, “This was very informative, thank you!” and was quick to inquire, “Is it possible to get a logo on a sample item?”

Linda K., a certified public accountant from Olympia, Washington, emailed her Branders account manager to show her appreciation of the white paper: “Thanks, Michael! Very helpful!”

Branders.com is working to create more white papers in the coming days covering various topics on promotional gifts, with the main goal of strengthening customer relations. “Our white paper projects are in line with our core objective of keeping customers for life, and we will make sure more helpful references like this are easily available to them,” marketing director Fuentes concludes.

About Branders.com The decade-old Branders.com is a low-cost leader in the promotional products industry. They all kinds of promotional items, such as promotional pens, mugs, t-shirts, any thing you can put your logo on. A seven-time recipient of the Promotional Products Association International (PPAI) Gold Award for Best Website, Branders has been cited by Harvard Business School Publishing’s Strategy & Innovation periodical for its “unique business model” that has “[upended] an industry.”