Launch of Uks’s Internet radio, ‘Meri Awaz Suno’

SLAMABAD: UKs Research Centre, Islamabad, in collaboration with Zong Telecom, has launched its very own Internet radio, titled ‘Meri Awaz Sunno: Giving Voice to Pakistani Women’.

The launch ceremony of this unique initiative was organised at the Uks Office in Islamabad on Wednesday from 5pm to 7pm. Women comprise almost half of Pakistan’s population as well as form the single largest consumer group in the country.

One comes across several products and services targeting women, however, there is no representative mass media vehicle that addresses the issues and problems of this large and important segment. Uks’s Internet radio programme, Meri Awaz Sunno is being launched with the single objective of highlighting women issues and providing them with guidance and support.

Speaking at the launch, Uks Director and Executive Producer Tasneem Ahmar, gave an introduction of Uks’s radio initiative and gave credit to Zong for their support and assistance. Zong Marketing Head Salman Wassay, was also present at the occasion, along with some notable media personalities like Amir Mateen, Asma Shirazi and Tahira Abdullah who also chipped in with their comments. Amir Mateen praised the initiative and Salman Wassay spoke of the huge potential the radio project has. Tahira Abdullah spoke of how Uks can tap into an international market as well with the radio project. Tasneem Ahmar spoke of expanding and Asma Shirazi said Pakistan could attract and involve the youth of the country in the project as well. The full introductory programme, which will go on air today (Thursday) was also played for the audience.

Programmes will be in English, Urdu and some of the regional languages. Participation will be encouraged to produce constructive debates and solutions via shared experiences. The Internet radio has been established in Uks’s Islamabad office. This Internet radio project has been made possible with the support of Zong, Pak-China Mobile.
Source: Daily Times
Date:6/23/2011