Yeah, unfortunately the contest basically boiled down to a popularity contest rather than a photography contest. It's a viral PR move by SPJA; though a pretty good one at that. Well, no harm no foul seeing as all the entries were free -but I hope CosplayPhotographers holds a contest in the future where it's based off of quality rather than 'likes'. AX on the other hand, will probably keep using this method to get cheap advertising it seems.