Philip Morris International Spearheads Drive for Change on
International Women’s Day

‘Fair Share’ Conference Engages Male Employees to Drive Diversity

March 07, 2019 03:02 AM Eastern Standard Time

LAUSANNE, Switzerland--(BUSINESS WIRE)--Philip Morris International Inc. (PMI) (NYSE: PM) is honoring
International Women’s Day by hosting “Fair Share: The Future of
Communicating with Women,” a conference to help improve gender bilingual
communications. Flipping the script on traditional events hosted on this
day, the summit will bring the company’s men together to hear from
female thought leaders who will present insights on themes of equality,
gender and new strategies for engaging diverse conversations with
internal and external audiences.

“At PMI, we talk about giving everyone a ‘fair share,’ not just
women. This is a discussion that's vital to everyone—and we recognize
that to empower women, we must engage and empower men to be advocates
for equality,” said Marian Salzman, senior vice president Global
Communications, PMI. “As we work to make our smoke-free vision a
reality, it’s crucial that we open conversations with all communities
and better equip our employees with the tools to do so.”

The conference speaks volumes for PMI’s efforts toward gender equality
and creating a more inclusive and diverse business. It ties in with the
theme of this year’s International Women’s Day, “Balance for Better,”
which represents a call to action for driving gender balance across the
world. The Fair Share conference and other initiatives will help amplify
the work PMI is doing to create a more inclusive and diverse business
for employees and consumers.

The Fair Share conference features three of PMI’s female executives as
well as the following globally recognized speakers:

Dondeena Bradley, whose expertise lies in female-focused product
development and the power of peer networks. She’s a wellness expert
who has developed products, new ventures and female-focused marketing
at companies from Weight Watchers to PepsiCo to Johnson & Johnson.

Lera Boroditsky, who will explore how language shapes the way we think
about gender and culture. She is a cognitive scientist who previously
served on the faculty at MIT; her TEDTalk on rethinking how language
influences bias, gender and our relationships has exceeded 8 million
views.

Morgwn Rimel, discussing how to communicate across gender through
emotional intelligence. A cultural strategist who’s been active with
the Women’s Forum for the Economy and Society for almost a decade, she
finds creative ways to make positive, constructive cultural change.

To further illustrate its drive for change, PMI is the first business in
the world to earn global EQUAL-SALARY certification. The
certification—earned via third-party verification—confirms PMI’s
commitment to equality and is an important milestone on the road to
creating an inclusive, gender-balanced workplace. Inclusion and
diversity are at the core of PMI’s business strategy, as key enablers
for the company’s transformation from a traditional cigarette
manufacturer to a science and technology-minded company with a pipeline
of innovative smoke-free products.

Together, these join other new and ongoing activations to represent the
important milestones on PMI’s journey toward becoming an organization
that better represents its worldwide constituency. For more information
about PMI’s initiatives on diversity, inclusion and gender balance,
visit www.pmi.com/inclusionanddiversity.

Philip Morris International: Building a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the
tobacco industry to create a smoke-free future and ultimately replace
cigarettes with smoke-free products to the benefit of adults who would
otherwise continue to smoke, society, the company and its shareholders.
PMI is a leading international tobacco company engaged in the
manufacture and sale of cigarettes, smoke-free products and associated
electronic devices and accessories, and other nicotine-containing
products in markets outside the U.S. PMI is building a future on a new
category of smoke-free products that, while not risk-free, are a much
better choice than continuing to smoke. Through multidisciplinary
capabilities in product development, state-of-the-art facilities and
scientific substantiation, PMI aims to ensure that its smoke-free
products meet adult consumer preferences and rigorous regulatory
requirements. PMI's smoke-free IQOS product portfolio includes heated
tobacco and nicotine-containing vapor products. As of Dec. 31, 2018, PMI
estimates that approximately 6.6 million adult smokers around the world
have already stopped smoking and switched to PMI’s heated tobacco
product, which is currently available for sale in 44 markets in key
cities or nationwide under the IQOS brand. For more information, see our PMI
and PMIScience
websites.