Fujifilm Exec Says Company Will Never Enter Full-Frame Camera Market

Are you a Fujifilm fan hoping that the company will offer a full-frame camera model of its own? Well, don't hold your breath.

According to a recent interview from the Photokina trade show posted by DPReview, Fujifilm has no plans to develop a full-frame camera... ever.

When asked by DPReview about the possibility of entering the full-frame market, Fujifilm senior executive Toshihisa Iida got right to the point, simply stating, "No, never." He continued, "Because we don't have that legacy - luckily or unluckily. We don't see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We're happy to stay with two completely independent systems."

Toshihisa then goes on to offer a wide-range of information on the company's current and future definitely not full-frame camera plans. Below are some additional key details and highlights revealed in the interview, and you can read the full piece over at DPReview by clicking here.

The upcoming 100MP GFX camera is designed in a more SLR style, with a detachable viewfinder, an integrated battery grip for larger capacity, and in-body stabilization.

The 100MP camera will be the first 4K/30p GFX camera.

Fujinon cine lenses for the GFX series are a possibility but are not currently planned

The company wants to expand its lineup of compact lenses for GF mount.