Veetika DeorasChief Operating Officer-Digital Vertical &VP-Brand Marketing, Tata CapitalVeetika Deoras is Head Brand Marketing, Corporate Communications and Digital Vertical at Tata Capital, the financial services arm of Tata Sons. At Tata Capital Limited, she was a part of the core team that worked towards the formation of the Company, and subsequently went on to Head Brand Marketing and Corporate Communication for Tata Capital Limited, and its subsidiaries. Prior to working in the area of Brand Marketing, Veetika has done short projects in varied companies and functions like Human Resources in Group HR, Tata Sons; Operations at Tata Chemicals Limited; New Product Introduction at Tata Tea Limited (now Tata Global Beverages) and Corporate Social Responsibility at Tata Chemicals Limited.

As digitization is forcing the retail industry to change its skin, it is the epoch of belief, the epoch of incredulity. Technological advancements and the rapid consumerism of technology have impacted the heart of the retail industry and the current landscape is marked with developments that are as shocking as real.From brick and mortar store closures and marquee names filing for bankruptcy to the emergence of a new breed of brands that are not just challenging, but replacing traditionally Read more..