You’re here because the biggest asset you have is the people in your community. The better you understand them, the more purposeful progress you can make towards your mission. If you’re skeptical about being a data driven leader, then read our plea then come back. The rest of you can dive right in….

Did you notice how personal our world has become? It is no longer limited to your friends and family to know you well. It now includes your book store, grocery store, online stores (looking at you Amazon), and even the corner coffee shop. It is time we consider what this…