10 Companies With The Best Digital Marketing Campaigns

Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. They’re both really good tools for collecting the email addresses of fans that like your music. We create several different kinds of email messages to give multiple ways to connect with your network. Email Spam Test : This anti-spam utility alerts you to spam red flags before you send your message. Get our conversion calculator for free just by joining our email list (or just enter your email if you’re already on it). At its simplest, workflow automations take over the task of guiding prospects through the sales funnel to a purchase decision. With a number of alliances between Google and big social media players (read: Facebook and Twitter ) it’s no wonder marketers are starting to head the social call. The Lesson: Investing in content marketing often requires significant amounts of time and money, but committing to content production and high-quality standards can build substantial market attention in a short period of time.

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Blog content can also promote your expertise in specific areas, highlight past work, and increase search engine optimization. Word of mouth is the most powerful marketing there is. Research confirms what marketers have known all along: what people say about you is more powerful and credible than what you say about yourself. Ideally, the marketing and sales teams are supposed to work in sync with one another. Although content marketing and inbound marketing have a lot in common, there are some differences. Facebook Ad Fatigue occurs when your ad’s target audience is shown your ad too many times and your Click-Through-Rate drops as your Frequency rate (how many times it’s seen) increases.

And you can move people from one folder to the other (which is nice for those of us whose family doesn’t have Facebook). The platform also allows for a 30-day risk free trial so you know if it’s a good fit. The templates are ideal for beginners while people with different levels of experience have the freedom to add unique touches they think will help to make their email campaign more effective. Companies who spend a lot on marketing are able to grow their markets faster than companies who don’t spend as much. Benchmark Email aims to make this easy in two ways: with an internationalized app that’s easy to use anywhere, and email templates that look great on mobile and desktop.

Although email marketing can serve many purposes, it’s important to choose one goal to focus on. I create attractive – and useful – free digital downloads using Microsoft Word and Canva , most often in PDF format. I personally hate receiving too many emails, especially if they are trying to sell me in every single email. Whether it’s creating an infographic like NOAA’s to help your message spread, or starting a YouTube mini-series to capture your audience’s attention, there are countless ways to integrate content into your B2B marketing strategy. Email Marketer’s Club : Share ideas and experiences with other email marketers in this group.

Email workflows are an incredibly powerful and time-efficient way of nurturing leads through to your business. Return Path’s Sender Score If you did decide to use a WordPress plugin to manage your email marketing, then this is a good tool to check regularly. So email marketing is not just for professional bloggers, information product businesses, and service companies.

FreshMail – FreshMail is totally free for up to 500 subscribers and 2,000 emails per month, and paid plans start at only $14 per month. It would be nice to be offered one or two free news letters a month with the paid plans..and pay for additional email blasts after that.

One indicator email clients (Gmail, Outlook, Yahoo, etc.) use to determine where your email lands is how often people in the past have marked your emails as spam. According to research from GetApp, a digital resource for email marketing software, two of the top three reasons people unsubscribe are due to the appearance of spam (17.2 percent) and irrelevant content (15.8 percent). Your potential customers might be spooked if you email them right when they click your pricing page, but you just might close the sale if you email them the next day at lunch time when they’re bored anyhow. Currently there are two prevailing methods for native advertising: Branded Content Marketing and Content Discovery Platforms.

Since it is better at driving purchases, it should be used to do so. However, you can also use email to drive traffic to your social media channels (or your website), or convince potential customers to make a purchase from you. The Magnetic New Marketing framework shows the role of social media in content marketing, and of content marketing in your overall marketing plan. Email marketing helps you stay in touch with your audience on a regular basis, keeping you top of mind and at the tip of their tongue.