Too many apps and services treat bandwidth as an unconstrained, ubiquitous resource. We think that’s wrong, for a number of reasons.

So early on in latakoo’s development, we decided to compress video before sending it to the cloud. We harnessed the fact that computers are faster and more powerful than theyâve ever been, and decided to trade a more difficult development process for a much easier user experience. Itâs possible to make video sizes much smaller while protecting quality, and as a result, that 2Gb uncompressed HD file could be sent in minutes over a 3G connection, without significantly affecting your bandwidth bill.