March 05, 2017

Artists as Storytellers Via 99u

Lara says, "Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product." She suggests that artists:

Learn the Storytelling Basics:

"Start by catching the reader’s attention with a strong hook – a few lines that focus on what is the most unique thing about you and your artistic evolution........ Maybe you have lived all over the world and the different cultures have greatly impacted your design style?"

"The introductory anecdote should be compelling and full of details, so you can build the rest of your story around it by answering how that moment led you to what you create today. Finish the bio by highlighting your biggest career accomplishments."

Lots of good info in this post. Be sure to check it out for more ideas.