Why Instagram Stories is Taking Over Snapchat

As a busy business owner, I’m sure you’ve been faced with 2017’s most urgent question: Instagram or Snapchat? Back in the day (well, back in 2011), Snapchat was the place to be with user base that grew rapidly.

Today, Snapchat faces an uphill battle: Instagram has more users in total, and more Instagram Story users alone. Plus, Instagram and Snapchat are now competing to roll out new features — and to copy features from each other. In the last month alone, both apps rolled out features that were original, and some that were inspired by the other app.

Snapchat started the disappearing messaging wave, but it doesn’t mean brands are staying exclusive. In fact, a lot of brands have already talked and written about decisions to prioritize Instagram Stories over Snapchat for ephemeral messaging and advertising.

About Third River Marketing

Located in Salem, Oregon, we are a nationally recognized digital marketing agency specializing in reputation marketing, web design, social media, and local search optimization for local businesses. Our proven online marketing strategies and systems position you to stand out and be a clear choice in the marketplace.