Gen Z video services to the You Tube competitors in the mid-2000s. Remember Revver, Google Video, and MetaCafe? You Tube had the lead,
but these and other video destinations mounted
a challenge. The market couldn’t sustain them
all, and You Tube is the survivor. Likewise, only
a few of today’s Gen Z services are going to find
a lasting audience.

Thanks to their associations with Verizon and
AT&T—and the built-in distribution that gives
them—Gahan thinks go90 and Fullscreen have
the best shot. Quality content matters, but so
does the ability to get in front of people.

“There’s clearly an opportunity in the market, but it’s not going to be for everyone. There’s
going to be a few that will come out ahead,” Gahan predicts.

I can’t wait for that shakeup to occur, because once it does I’ll finally be able to remember all the players.