Today comes a much bigger announcement: AMD will be building Opteron processors based on a 64-bit ARM architecture. There are no product announcements today, but the 64-bit ARM Opterons will go into production in 2014. Today's announcement is about a processor license, not an ARM architecture license - in other words, AMD will integrate an ARM designed 64-bit core for this new Opteron. Update: AMD will integrate ARM's new Cortex-A50 series of 64-bit ARMv8 CPU cores.

AMD offering ARM based Opterons is really to target the microserver market. As for why AMD isn't using Jaguar for these parts, it's likely that by going with ARM it can lower the development time and cost to get into this market. The danger here is the total microserver market is expected to be around 10% of the overall server market, but that includes x86 + ARM. With x86 as the default incumbent, it's going to be an uphill battle for AMD/ARM to carve out a significant portion of that market.

AMD was quick to mention that despite today's announcement, it will continue to build x86 CPUs and APUs for client and server markets.

Overall the move sounds a lot like AMD trying to move quickly to capitalize on a new market. It's unclear just how big the ARM based server market will be, but AMD seems to hope that it'll be on the forefront of that revolution - should it happen. Embracing ARM also further aligns AMD with one of Intel's most threatening sources of competition at this point. The question is whether or not AMD is doing itself more harm than good by working to devalue x86 in the server space. I suspect it'll be years before we know the real impact of AMD's move here.

The other major takeaway is that AMD is looking to find lower cost ways of bringing competitive platforms to market. I do think that a Jaguar based Opteron would likely be the best route for AMD, but it would also likely require a bit more effort than integrating an ARM core.

Obviously competition will be more prevalent in the ARM server space, but here is where AMD hopes its brand and position in the market will be able to give it an advantage. AMD will also be relying heavily on the SeaMicro Freedom Fabric for giving its ARM based Opterons a leg up on the competition. This is one time where I really wish AMD hadn't spun off its fabs.

Well, they did want to sell Bulldozers to people who wanted a good performance/chip price ratio... but it looks like there aren't actually any of sort of customer anymore even if they execution hadn't been botched.

Now they're looking for people who want performance/power and both have highly threaded workloads and don't need all their threads to be memory coherent. Which is actually a real market! Not the biggest, but Facebook will certainly want to talk to them for instance. Reply

ROFL. You're right about that we we should really asked them what they wanna be when they grew up.

But this time they're back on their long executing pipeline plan where they want a play a main roll in server market ever since they bought Alpha and released it as their first commercially successful desktop CPU -- K7 which later war renamed to widely popular Athlon brand.

Ever since they're announced their intentions to supplement oldish Intel's IA32 x86 instructions with now commonly known x86-64 instructions their intentions to grab a part of server market share were ridiculized.

The only problem i see with this long perpetuatiing intentions is that AMD deliberately neglecting desktop market as irrelevant to them while their competitiveness resembles to that they had in K5 vs. Pentium era but that doesn't seem bother them at all.Reply

Cost wise it might be cheaper to go with an ARM core but AMD's only advantage would be the fabric.A custom core could offer more of an advantage over the other ARM guys and they could have a go at consumer markets too (plus it would be far more interesting )..Reply

"AMD is not designing its own ARM cores at this point or acquiring an ARM architecture license to do so in the future.. The decision to use ARM’s own core design—the Atlas 64-bit core that is a successor to the ARM A15—is apparently driven by AMD’s time-to-market goals."http://www.eetimes.com/electronics-news/4399611/AM...Reply

That eetimes article is really uncomprehensively written ... "merchant chip", "ARM A15" ... i know for "merchant's goods", "marketed chip product", and "Cortex-A15" which is ARM core design. I wonder if Lisa Su written article for them.Reply