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Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”. He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.

Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.