At the recent Dell EMC Forum, I had the opportunity to chat to Doug Woolley about his ups and downs, challenges and experiences as South African general manager for the Dell EMC brand.

Hectic. [laughs] It’s a frantic pace because we are fairly broad in terms of the markets we cover – from consumer which is FMCG, right through to the largest enterprises which is a different value proposition and a different sell. So it’s trying to cover all of that – very different markets and different routes to market as well. [1]