Polish Council of Shopping Centers was established as an association in 2003 and from the outset is the exclusive national partner ICSC. PRCH represents the interests of retail real estate industry in Poland. Association issues market reports, organizes seminars and conferences, quarterly business mixers and main Polish stand at MAPIC in Cannes under the name PRCH Meeting Point. PRCH organizes working groups promoting best practices in the industry. Organization currently has over 180 member companies and is one of the highlights in Central and Eastern European organisations in terms of quantity and diversity of members of educational and business communities.

Our mission it to support the development and relations between all parties involved in the Polish retail industry and to promote a positive image of shopping centres and shopping streets in Poland.