Walter Adamson @adamsontag:typepad.com,2003:weblog-18812252014-08-08T03:15:00+10:00Uncommon answers to common questions.TypePadwalteradamsonhttps://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIXSubscribe with Attensa for OutlookSubscribe with WebwagSubscribe with Podcast ReadySubscribe with FlurrySubscribe with WikioSubscribe with Daily RotationExploring business in the social web.Beyond digital - increasingly a meaningless concepttag:typepad.com,2003:post-6a00d8341da0be53ef01a511f1ce60970c2014-08-08T03:15:00+10:002014-08-07T18:09:42+10:00A recent McKinsey article talked about the future of retail with eBay, and part of the future was the demise of mobile as a separate strategy - subheaded "Beyond mobile". As I read it I thought this is actually true with respect to the whole "digital" thing which has reached the point of Boardroom obsession. I've simply replaced "mobile" with "digital and to me this makes sense: The latest trend has been that digital is very important. I think we’re already past the digital tipping point, where digital is increasingly not a meaningful concept. It was only a few years ago that there were no tablets and there weren’t any smartphones. Now we’re very quickly moving to a world where we...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>A recent McKinsey article talked about <a href="http://www.mckinsey.com/insights/consumer_and_retail/how_digital_is_transforming_retail_the_view_from_ebay" target="_blank" title="How digital is transforming retail: The view from eBay">the future of retail</a> with eBay, and part of the future was the demise of mobile as a separate strategy - subheaded "Beyond mobile".</p>
<p>As I read it I thought this is actually true with respect to the whole "digital" thing which has reached the point of Boardroom obsession. I've simply <strong>replaced</strong> "mobile" with "digital and to me this makes sense:</p>
<p><em>The latest trend has been that digital is very important. I think we’re already past the digital tipping point, where digital is increasingly not a meaningful concept. It was only a few years ago that there were no tablets and there weren’t any smartphones. Now we’re very quickly moving to a world where we just think there will be technology-enabled screens, connected screens, of all sizes.</em></p>
<p><em>Some of them may be in a retail location, some of them will be on your wrist, some of them you may hold. I don’t know what digital means anymore. Nobody has an electricity department in their company; nobody has an Internet department anymore—although they did a few years ago. I suspect that within 24 months, no one will have a digital strategy. They’ll just have an omnichannel, connected-screens strategy.</em></p>
<p>Does this make sense to you or do you think Digital has longer legs than "mobile"?</p></div><div class="feedflare">
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/Iibi4a49Y-8" height="1" width="1" alt=""/>http://www.walteradamson.com/2014/08/beyond-digital-.htmlWhy I saved "Facebook is developing a Linkedin rival called FB@Work"tag:typepad.com,2003:post-6a00d8341da0be53ef01a73de31ea1970d2014-07-01T01:16:00+10:002014-06-30T19:00:20+10:00In this series of "why I saved" I'm explaining why I archived various tweets - in this case I didn't keep the tweet but the link to Facebook developing a "Linkedin rival" called FB@work. The article says Facebook internally uses Groups for work and that they are thinking of upgrading and offering this commercially. This actually means that it is nothing like Linkedin but could possibly be a Yammer-like offer. I kept this link because: The fact that Facebook uses its own Groups for in-house corporate collaboration is quite fascinating and I for one had little idea that they did this with such purpose (see this Communicating Effectively at Facebook for a mind-blowing insight). It reinforces one of my pet themes...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>In this series of "why I saved" I'm explaining why I archived various tweets - in this case I didn't keep the tweet but the link to <a href="http://www.loadthegame.com/2014/06/29/facebook-developing-linkedin-rival-called-fbwork/" target="_blank" title="Facebook is developing a Linkedin rival called FB@Work">Facebook developing a "Linkedin rival" called FB@work</a>. </p>
<p>The article says Facebook internally uses Groups for work and that they are thinking of upgrading and offering this commercially. This actually means that it is nothing like Linkedin but could possibly be a <a class="zem_slink" href="http://www.yammer.com" rel="homepage" target="_blank" title="Yammer">Yammer</a>-like offer. I kept this link because:</p>
<ol>
<li>The fact that Facebook uses its own Groups for in-house corporate collaboration is quite fascinating and I for one had little idea that they did this with such purpose (see this <a href="http://vimeo.com/77033655" target="_blank" title="Communicating Effectively at Facebook">Communicating Effectively at Facebook</a> for a mind-blowing insight).</li>
<li>It reinforces one of my pet themes - that Facebook is a very sophisticated business. Just how sophistifcated is lost on <strong>99.99% of senior executives of companies I meet</strong> who treat it as a juvenile kind of outfit because of their perception of the Facebook audience. It turns out that Facebook is a busienss which outguns their own businesses by an order or magnitude in almost any dimension they might care to name - from HR to data analytics to IT to "digital" to sustainability etc etc etc</li>
</ol>
<p>Related: It's an interesting "counter" to our oft-said rule that "<a href="http://www.kinshipenterprise.com/_blog/Blog/post/why-ceo-thinking-facebook-fails-enterprise-employees/#.U7EmRI2Sy28" target="_blank" title="WHY THE CEO THINKING &quot;FACEBOOK&quot; FAILS THE ENTERPRISE AND ITS EMPLOYEES">the CEO thinking Facebook for the enterprise is a certain route to failure</a>"! </p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br>Follow me <a href="http://twitter.com/adamson"> on Twitter</a><br>Connect with me <a href="http://linkedin.com/in/adamson" target="_blank" title="Connect with Walter Adamson on Linkedin">on Linkedin</a></p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/oQ3fW0lv8kw" height="1" width="1" alt=""/>http://www.walteradamson.com/2014/06/why-i-saved-facebook-is-developing-a-linkedin-rival-called-fbwork.htmlWhat Google unleashing "big data genius" means #bigdatatag:typepad.com,2003:post-6a00d8341da0be53ef01a511d698d7970c2014-06-29T01:15:00+10:002014-06-28T13:22:14+10:00I'm turning over a new leaf! *ANNOUNCEMENT* - instead of longer brain-crunching posts which only appear when the brain is on full power I have decided to write shorter comments based upon the several tweets which I archive for myself each day. I archive these tweets because they (the content of their links) prompt a thought usually connecting other ideas, and I keep the reference for building into a potential bigger story elsewhere e.g. the KINSHIP blog. So using the idea of Seth Godin and keeping things short and sweet I will add a little commentary around one selected "archived tweet of the day". Google Unleashes More Big-Data Genius With a New Cloud Service | Enterprise | WIRED Sometimes I don’t...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>I'm turning over a new leaf! *ANNOUNCEMENT* - instead of longer brain-crunching posts which only appear when the brain is on full power I have decided to write shorter comments based upon the several tweets which <span style="text-decoration: underline;">I archive for myself each day</span>. I archive these tweets because they (the content of their links) prompt a thought usually <strong>connecting other ideas</strong>, and I keep the reference for building into a potential bigger story elsewhere e.g. the <a href="http://www.kinshipdigital.com/_blog/Blog" target="_blank" title="KINSHIP digital blog">KINSHIP blog</a>. So using the idea of <a class="zem_slink" href="http://twitter.com/thisissethsblog" rel="twitter" target="_blank" title="Seth Godin">Seth Godin</a> and keeping things short and sweet I will add a little commentary around one selected "archived tweet of the day".</p>
<h3>Google Unleashes More Big-Data Genius With a New Cloud Service | Enterprise | <a class="zem_slink" href="http://wired.com/" rel="homepage" target="_blank" title="Wired Magazine">WIRED</a></h3>
<p>Sometimes I don’t keep the actual tweet I just archive the <a href="http://www.wired.com/2014/06/google-cloud-data-flow" target="_blank" title="Google Unleashes #bigdata New Cloud Service">link to the article</a>, as in this case about the how "Google continues to share the wealth of the uniquely powerful software systems it erected to run its enormous online empire."</p>
<p><em>Why did I keep this article</em>?</p>
<ol>
<li>First and foremost because it demonstrates dramatically - to me at least - that large legacy / dinasour companies who insist on maintaining massive internal IT investments, including so-called "private cloud", are setting themselves up to be effectively disrupted and destroyed by smart firms which utilise the almost unbelievable power of the type of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Platform_as_a_service" rel="wikipedia" target="_blank" title="Platform as a service">Platform as a Service</a> which Google is making available with Cloud Dataflow.</li>
<li>Google's now obsolete way of processing this was <a class="zem_slink" href="http://en.wikipedia.org/wiki/MapReduce" rel="wikipedia" target="_blank" title="MapReduce">MapReduce</a> which open sourced is <a class="zem_slink" href="http://en.wikipedia.org/wiki/Apache_Hadoop" rel="wikipedia" target="_blank" title="Apache Hadoop">Hadoop</a> which the rest of the world now uses to crunch data. While the rest of the world is trying to figure out Hadoop, Google has dumped it and moved on. Hello! Can you afford the investment to catch-up? Can you try to figure out Hadoop while entrepreneurs set up to attack you by buying Google's new data analytics <strong>by the transaction</strong>? Do you seriously think that you can do better than Google with your in-house IT technical data analytics skills and resources?</li>
</ol>
<p>Related: I keep these links because they relate to other ideas I see. This link also relates to services such as <a href="http://www.ibm.com/smarterplanet/us/en/ibmwatson/ecosystem.html" target="_blank" title="IBM Watson Ecosystem as a Platform">IBM's Watson as a Platform</a> and other enormously powerful cloud-based services which are becoming available to anyone on a pay-per-transaction basis. The combination of these is the real meaning of cloud, and should strike fear into all incumbents in all industries. Today, we are only at the 1% point of this force.</p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/1P0KsAxf2p8" height="1" width="1" alt=""/>http://www.walteradamson.com/2014/06/what-google-unleashing-big-data-genius-means-bigdata.htmlGift yourself fitness, you deserve ittag:typepad.com,2003:post-6a00d8341da0be53ef019b02a17198970b2013-12-12T09:05:14+11:002013-12-14T12:49:42+11:00A year ago today I emerged from 4 1/2 hours of cancer surgery. I am happy to say that I'm well recovered and free of that threat, subject to the latest test results. I'm fortunate in a couple of ways which might also help you if you're ever facing this juncture in your life. As banal as it seems the first gift you can give yourself - right now - is to get fit. Going from the ridiculous to the sublime my second piece of advice is to view the infliction itself as a gift. I only stumbled upon both of these and I'm advancing these to you not as my prior wisdom but as two important things that I have...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.massey.vcu.edu/images/DaVinci_OR-1.jpg" style="float: right;"><img alt="image from www.massey.vcu.edu" class="asset asset-image at-xid-6a00d8341da0be53ef019b02a3aec0970b" src="http://di.typepad.com/.a/6a00d8341da0be53ef019b02a3aec0970b-120wi" style="margin: 0px 0px 5px 5px;" title="image from www.massey.vcu.edu"></img></a>A year ago today I emerged from 4 1/2 hours of cancer surgery. I am happy to say that I'm well recovered and free of that threat, subject to the latest test results. I'm fortunate in a couple of ways which might also help you if you're ever facing this juncture in your life. As banal as it seems the first gift you can give yourself - right now - is to get fit. Going from the ridiculous to the sublime my second piece of advice is to view the infliction itself as a gift. I only stumbled upon both of these and I'm advancing these to you not as my prior wisdom but as two important things that I have learnt from my cancer experience. </p>
<p>Committing yourself to get fit is very simple in comparison to the change of mindset needed to <strong>see life-threatening cancer as a gift</strong>. I believe all adults need to do their best to make this transition for their own sake, which helps everyone else. I'm not sure of any universal HOW to make this transition.</p>
<p>In my case I had an unwitting mentor in my friend Anastasia. Quite frankly many years ago, when I first heard her story, I was shocked - I mean "frightened" shocked. I may have even burst out in sweat thinking about how I would face what she had been through, and suspecting that I wouldn't do too well. For all of its devastating consequences she shocked me again by telling me how she regarded it as a gift, but actually I couldn't take this in because my mind was racing with my own self-centered fears and emotions.</p>
<p>The seed Anastasia planted never left my mind even though it was a purely theoretical concept at that stage. But of course it was about attitude and that was a universal lesson for life. What I saw was how Anastasia lived her positive outlook in everything she did, how she was totally authentic to her crazy theory that cancer was a gift. I have never once seen her let herself down even in the face of more bad news. And that's how Anastasia unwittingly mentored me to see the reality of her life-view which she had explained to me many years earlier. I totally saw the reality of how she lived her outlook. That made a huge difference to me when my time came. </p>
<p>What could be my advice for you? I'm not really sure but most likely you need to be inspired by someone as well. Perhaps a friend, perhaps just a story about someone with this kind of view of the opportunity. You might be surprised to find out which people you know have been through this and you never knew. Share some stories.</p>
<p>Less than 24 hours after my biopsy the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Urology" rel="wikipedia" target="_blank" title="Urology">Urologist</a> called and told me that I need to organise for surgery as soon as possible. No room for denial there! Twenty one hours after surgery - 4 1/2 hours - I was home. In pain and unable to straighten up but at home. The surgeon had dropped in to see me as I lay plumbed with tubes on the bed and said "I had a good look inside you and you're a very healthy man you can go home now". Subsequently he has told me that my recovery has been twice as fast as normal, at every step of the way. That's because of fitness.</p>
<p>My simplest advice to anyone of my generation that will listen is to <strong>get fit and keep yourself fit</strong>. Being fit will help you when you really need it, and your family and friends will be grateful for your diligence.</p>
<p>Do I need to say that only YOU can do it for yourself. It sounds bizarre doesn't it - to think that people try to find ways to get fit without doing it? I know it is not easy. I went into denial for TWO years after being diagnosed with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Diabetes_mellitus_type_2" rel="wikipedia" target="_blank" title="Diabetes mellitus type 2">Type 2 diabetes</a> 13 years ago. Logically I knew that I needed to exercise. But gyms were "not my thing". I thought they were weird, never been to a gym in my life. I couldn't even relate to people that went to gym, it made no sense to me.</p>
<p>I had a blockage. No, I would be OK, I wouldn't be taken down by this disease, I wouldn't get out of bed early even if it meant saving my life. I all-but fainted after Googling diabetes and seeing and reading of the consequences - I literally had to quickly lie on the floor next to the desk to recover. But I would not act.</p>
<p>Then one morning as I woke up, with the fear hanging over me, my mind snapped into the positive - the acceptance that I was only one that could save me and that I had to act now. I joined the gym. I became a regular. Inadvertently, because of that I was able to face the cancer surgery with high degree of fitness, recover well, and survive the experience far better than those who are unfit. In fact by not being fit you may well limit the choices available to the surgeon and deny yourself the chance of better outcomes.</p>
<p>I'll wrap this up with some fitness advice. Firstly getting fit means sweating. You have to make your heart and lungs work hard and Spin does that, or running if you don't mind the load on your joints and tendons. I'm not a runner. To improve your basic cardio fitness you need interval training. You can do this at gym or just run flat-out 10 seconds walk 20 seconds repeat for as far as you can do until you are doing 2 or 3 kilometers. Climb some steps, run on the beach - anything with bursts which makes you sweat more. Do some functional body classes - <a class="zem_slink" href="http://en.wikipedia.org/wiki/BodyPump" rel="wikipedia" target="_blank" title="BodyPump">BodyPump</a> or BodyAttack or anything which builds your frame and holds you more upright and holds your chest open for easier breathing.</p>
<p><a class="asset-img-link" href="http://i.telegraph.co.uk/multimedia/archive/01430/pkettlebell1_1430964c.jpg" style="float: right;"><img alt="image from i.telegraph.co.uk" class="asset asset-image at-xid-6a00d8341da0be53ef019b02a42b66970d" src="http://di.typepad.com/.a/6a00d8341da0be53ef019b02a42b66970d-120wi" style="margin: 0px 0px 5px 5px;" title="image from i.telegraph.co.uk"></img></a>If you want the most effective functional exercise get training in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Kettlebell" rel="wikipedia" target="_blank" title="Kettlebell">Kettlebells</a> from the most highly qualified KB instructor you can find. "Functional" means that everything you do as exercise will help you carry our your normal daily functional activities such as kneeling, lifting, gardening, climbing, cleaning and getting out of bed. Kettlebells are <a href="http://www.mensfitness.com/training/pro-tips/10-dangerous-kettlebell-mistakes" target="_blank" title="10 Dangerous Kettlebell Mistakes">dangerous in untrained hands</a> - don't be fooled by what you see at the gym and don't do group kettlebell classes. You need personal and serious instruction. At your age kettlebells will <a href="http://kettlebellsworkouts.com/kettlebell-swings-how-high-should-the-kettlebell-go/" target="_blank" title="Kettlebell Swings: How High Should the Kettlebell Go?">rip out your shoulder</a> or tear a tendon or damage your back in an instant. With training they are enormously effective and alone will keep you very fit.</p>
<p>Get medical advice before starting your fitness regime. Do it now. Give yourself the gift of fitness, you deserve it!</p></div><div class="feedflare">
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/Vi8EP7XlVV0" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/12/gift-yoursefl-fitness-you-deserve-it.htmlThe Future of Knowledge, Information and Recruitmenttag:typepad.com,2003:post-6a00d8341da0be53ef019b01ab2336970b2013-11-27T04:34:00+11:002013-11-26T21:54:26+11:00On the one day I came across two snippets of insights from totally different perspectives that surprised me when I realised that they are connected. And speaking of "connected" that's what they were both about. In The 5 New Rules That Will Change The Way You Run Your Business Greg Satell explains how technology now shapes our enterprises in contrast to just enabling business processes within. His theory is that building and defending assets is no longer a sustainable strategy and will be a liability. An indeed that although we are mostly still learning what Drucker's 1966 prediction of the "knowledge economy" means Satell says that we're already moving from the Knowledge Economy to the Information Economy. How does that work...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>On the one day I came across two snippets of insights from totally different perspectives that surprised me when I realised that they are connected. And speaking of "connected" that's what they were both about.</p>
<p><a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef019b01abc50c970d-pi" style="float: right;"><img alt="Peter_Drucker_Coach_Library_TV1" class="asset asset-image at-xid-6a00d8341da0be53ef019b01abc50c970d" src="http://di.typepad.com/.a/6a00d8341da0be53ef019b01abc50c970d-120wi" style="margin: 0px 0px 5px 5px;" title="Peter_Drucker_Coach_Library_TV1"></img></a>In <a href="http://www.forbes.com/sites/gregsatell/2013/11/22/the-5-things-you-need-to-know-about-how-technology-will-transform-your-business-strategy/" target="_blank" title="The 5 New Rules That Will Change The Way You Run Your Business">The 5 New Rules That Will Change The Way You Run Your Business</a> <a href="http://twitter.com/digitaltonto" target="_blank" title="Greg Satell on Twitter">Greg Satell</a> explains how technology <strong>now shapes our enterprises</strong> in contrast to just enabling business processes within. His theory is that building and defending assets is no longer a sustainable strategy and will be a liability. An indeed that although we are mostly still learning what <a href="http://en.wikipedia.org/wiki/Knowledge_economy" target="_blank" title="Peter Drucker Knowledge Economy The Effective Executive">Drucker's 1966 prediction</a> of the "knowledge economy" means Satell says that we're already moving from the Knowledge Economy to the Information Economy. </p>
<p>How does <em><strong>that</strong></em> work - information is a subset of knowledge, right? So that feels like we are moving backwards.</p>
<p>Here is Satell's explanation which contains the big insights. They are big because behind them is the unstated expectation that you know about the unprecendented <strong>disruptive power</strong> of the technologies of cloud, social, mobile &amp; big data (predictive analysis). These technologies provide the connectivity and the capabilty to provide "instant" actionable insights (knowledge) from information, without having to own and invest in the knowledge assets.</p>
<blockquote>
<p><em>Today we moving from a scale economy to a semantic economy, where the knowledge you own is not nearly as important as that which you can access. We’re also in the midst of a new industrial revolution in which an enterprising entrepreneur can leverage manufacturing, finance, marketing and even supercomputing resources from the cloud.</em></p>
<p><em>So it is no longer clear that scale advantages outweigh the strategic rigidity that comes with large enterprises. Big firms are learning that they need to network their organizations in order to stay competitive with an onslaught of nimble startups.</em></p>
</blockquote>
<p>Key insights are these:</p>
<ol>
<li>Access to information (connectivity) more important than ownership of knowledge;</li>
<li>Massive range of capabilities available as a service e.g. <a href="http://www.infoworld.com/t/cloud-computing/watson-service-ibm-preps-ai-in-the-cloud-230901" target="_blank" title="Watson as a service: IBM preps AI in the cloud">IBM's Watson Supercomputer as a Service</a> - incredible! (More on this but <a href="http://socialbusinesssandy.com/2013/11/14/ibm-announcement-the-new-watson-ecosystem/" target="_blank" title="IBM Watson as an Ecosystem Sandy Carter">Watson as a Ecosystem</a> is one of the most astounding announcements in the history of computing if you ask me, and I started my first full time job as a Programmer in 1967 so I've been watching for a while!)</li>
<li>Categorising and hoarding knowledge in corporate cupboards is a liability.</li>
</ol>
<p> What's the <em>connection</em> to Recruiting? <a href="http://twitter.com/greg_savage" target="_blank" title="Greg Savage Recruiting Twitter">Greg Savage</a> <a href="http://gregsavage.com.au/" target="_blank" title="Greg Savage HR Recruiting Consultant">recruiting savant extraordinaire</a> gave a <a href="http://gregsavage.com.au/2012/09/05/what-the-smartest-people-in-recruitment-told-me-last-week%E2%80%A6/" target="_blank" title="My wrap up of the key insights from the RCSA Conference 2012">wrap-up of the 2012 Recruiting and Services Association Conference</a> where he noted in his highlights these points from <a href="http://www.rcsa.com.au/conference2012/?p=1525" target="_blank" title="Mike Walsh Tomorrow Agency Futurist">Mike Walsh</a>:</p>
<ul>
<li><em>The new generation seldom make decisions in advance because they make decisions in real-time. And they will make work and job search decisions in same way.</em></li>
<li><em>The next generation will have a radically different approach to work, shaped by a childhood of disruptive technologies. ‘Knowing things’ is not important anymore.</em></li>
<li><em>Having a network that gives you answers is more important.</em></li>
</ul>
<p>Those points jumped off the page to me, as I recalled Satell's predictions. And also, as Greg Savage has said many times - one key characteristics of the recruiters that survive in the future will be that they have access to a very large network of potential talent (only possible through social). Meaning that it is <strong>not</strong> knowledge of the candidates but knowledge of <strong>where to find the candidates</strong>, <em>at scale</em>. That's the connection with Satell's observation.</p>
<p>By the way these trends are also connected to the <a href="http://www.mycustomer.com/feature/technology/marc-benioff-internet-things-will-transform-customer-relationship/166050" target="_blank" title="Marc Benioff: The Internet of Things will herald the Internet of Customers">Internet of Things</a> which recently became the new catch-cry of <a href="http://twitter.com/benioff" target="_self" title="Marc Benioff Salesforce on Twitter">Marc Benioff</a>, and to M2M (machine to machine data) as they speak to the mass of new information. The challenge then becomes how to collect this as needed and turn it into knowledge on the fly. Doing this the "old way" with in-house IT isn't going to fly. It's going to be cloud services - interacting service platforms and ecosystems bought at marginal cost - the in-house edge will be from Predictive Analysis as it is hard to "platform" this as a service as it is still more of an art.</p>
<p>I can see the reality of this, and how it will change how companies are organised and <a href="http://indalogenesis.tumblr.com/post/68094515029/networked-for-complexity" target="_blank" title="Networked for complexity">how people will work</a>, and how today's knowledge assets and structures will become liabilities. Now having a "prepared mind" I'm certain to spot elements of this trend on a daily basis from now on. That's exciting.</p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br>Follow me <a href="http://twitter.com/adamson"> on Twitter</a><br>Connect with me <a href="http://linkedin.com/in/adamson" target="_blank" title="Connect with Walter Adamson on Linkedin">on Linkedin</a></p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/2dMjGGuEZ5I" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/11/future-knowledge-information-recruitment.htmlDaddy, why is Google wrong?tag:typepad.com,2003:post-6a00d8341da0be53ef019aff6a0c66970b2013-09-17T02:40:00+10:002013-09-16T11:53:35+10:00Late this afternoon it started to rain lightly. "Daddy, Google said rain not expected why is it raining". "Ah, we can ask Google now, maybe it changed." Ask Google: "Will it rain today?" "No, rain is not expected in Sandringham." ! "Google is wrong!", says Misha. [Bit tricky now, I don't want to disillusion her about Google!] "Daddy why is Google wrong?" "Well sometimes Google is right but the weather is wrong." [Did I just say that?] "I mean the weather changes quickly and Google is still learning." "Why?" "Because the weather is very clever and teaches Google." "Oh". "Ask Apple." "Good idea". [Me to Siri] "Will it rain today?" Siri: "No, it is fine and 18 degrees in Sandringham". [Somewhat...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef019aff6a14ba970b-pi" style="float: right;"><img alt="Misha-August-2013" class="asset asset-image at-xid-6a00d8341da0be53ef019aff6a14ba970b" src="http://di.typepad.com/.a/6a00d8341da0be53ef019aff6a14ba970b-120wi" style="margin: 0px 0px 5px 5px;" title="Misha-August-2013"></img></a>Late this afternoon it started to <strong>rain lightly</strong>.</p>
<p>"Daddy, Google said rain not expected why is it raining".</p>
<p>"Ah, we can ask Google now, maybe it changed." </p>
<p>Ask Google: "Will it rain today?"</p>
<p>"No, rain is not expected in Sandringham."</p>
<p>! "Google is wrong!", says Misha. </p>
<p>[Bit tricky now, I don't want to disillusion her about Google!]</p>
<p>"<strong><em>Daddy why is Google wrong</em></strong>?"</p>
<p>"Well sometimes Google is right but the weather is wrong."</p>
<p>[<strong><em>Did I just say that?</em></strong>]</p>
<p>"I mean the weather changes quickly and Google is still learning."</p>
<p>"Why?"</p>
<p>"Because the weather is very clever and teaches Google."</p>
<p>"Oh". "Ask Apple."</p>
<p>"Good idea". [Me to Siri] "Will it rain today?"</p>
<p>Siri: "No, it is fine and 18 degrees in Sandringham".</p>
<p>[Somewhat wide-eyed look on Misha's face - I'll jump in.]</p>
<p>Me: "Both Apple and Google are still learning. When you're older they will know the right answer."</p>
<p>"Oh..."</p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/hPqmqCtZu5Q" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/09/daddy-why-is-google-wrong.htmlMarketer in the spotlight: Walter Adamson - B2B Big Playstag:typepad.com,2003:post-6a00d8341da0be53ef0191040dfec5970c2013-07-04T07:40:00+10:002013-07-03T13:44:11+10:00Walter Adamson featured on B2B Big Plays by Kimon Lycos in Marketing Magazine: discussing B2B moments, challenges, futures and the role of social media, and my personal favourite B2B choice of company SAP.Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>My profile featured on <a href="http://www.marketingmag.com.au/news/b2b-big-plays-ibm-smarter-cities-dell-and-marketer-in-the-spotlight-walter-adamson-41925/#.UdOXPTtmi-1">B2B Big Plays</a> by <a href="http://twitter.com/b2bmarketer">Kimon Lycos</a> in <a href="http://www.marketingmag.com.au/" target="_blank" title="Marketing Magazine Australia">Marketing Magazine</a>.</p>
<p><strong>B2B BIG PLAYS: <a class="zem_slink" href="http://www.ibm.com" rel="homepage" target="_blank" title="IBM">IBM</a> SMARTER CITIES, <a class="zem_slink" href="http://www.dell.com" rel="homepage" target="_blank" title="Dell">DELL</a> AND MARKETER IN THE SPOTLIGHT: <span style="text-decoration: underline;">WALTER ADAMSON</span></strong></p>
<p>On 27 June 2013</p>
<h3>B2B Marketer spotlight<a href="http://kinshipdigital.com"><img alt="" height="200" src="http://cdn.marketingmag.com.au/wp-content/uploads/2013/06/Walter-Adamson-square-October2012-lowres-1.jpg" style="float: right; margin: 10px 10px 10px 10px;" title="Walter-Adamson-square-October2012-lowres-1" width="200"></img></a></h3>
<p>Name: <a href="http://linkedin.com/in/adamson" target="_blank" title="Walter Adamson on Linkedin">Walter Adamson</a><br>Position: GM Victoria<br>Company: <a href="http://kinshipdigital.com" target="_blank" title="Kinship Digital Website">KINSHIP digital</a></p>
<h4><strong>When did you get into B2B marketing?</strong></h4>
<p>1990</p>
<h4><strong>Your biggest B2B marketing high?</strong></h4>
<p>Past: Winning first big B2B Contract with <a class="zem_slink" href="http://www.tatasteel.com/" rel="homepage" target="_blank" title="Tata Steel">Tata Steel</a> India, more recently winning Enterprise Social Network contract with <a class="zem_slink" href="http://www.telstra.com/" rel="homepage" target="_blank" title="Telstra">Telstra</a>.</p>
<h4><strong>A forgettable marketing moment? (Or someone else’s!)</strong></h4>
<p>Admitting our own inbound marketing was not working especially well when attempting to sell them a digital marketing / social strategy for improve their inbound sales!</p>
<h4><strong>What 3 challenges do you have as a B2B marketer?</strong></h4>
<ol>
<li>Making the complex sell resonate the the simplest way.</li>
<li>Creating messages and themes which are as simple as possible but no simpler.</li>
<li>Getting past the education stage of how powerful social business intelligence and sales can be for B2B.</li>
</ol>
<h4><strong>What is the most useful book you have ever read?</strong></h4>
<p><a href="http://www.amazon.com/dp/1118356853" target="_blank" title="Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Eric Siegel">Predictive Analytics by Eric Siegel</a> because he described with clarity and humour what “big data” can and cannot do and it reminds me of my past when I spent 7 years as a consultant in computational statistics.</p>
<h4><strong>If you were a brand, which one would you be?</strong></h4>
<p><a class="zem_slink" href="http://www.sap.com" rel="homepage" target="_blank" title="SAP">SAP</a> – a rising B2B brand star, and in my core domain of mobile, cloud computing, social and big data.</p>
<h4><strong>When not marketing, what else do you do?</strong></h4>
<p>I give a little time to <a href="http://www.berrystreet.org.au/" target="_blank" title="Berry St Foster Care Children Family Refuge">Berry Steet</a> which provides a refuge and family and children services and which awarded a “Friend For Life” certificate for 30+ years continuous support. Spend as much time as possible with my 3 year old daughter. Keep fit – Bodybump, Spin, Bodyweight exercises, Spin.</p>
<h4><strong>Your big B2B marketing prediction for the next 12 months?</strong></h4>
<p>More B2B organisations will become painfully aware that a lack of brand awareness, brand articulation, and social presence is holding back their sales as decisions are made more widely across and organisation and with more outside influencers appearing in the buying process than the previous single department or business unit.</p>
<p>Thanks Kimon,<br>Walter Adamson</p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br>Follow me <a href="http://twitter.com/adamson"> on Twitter</a><br>Connect with me <a href="http://linkedin.com/in/adamson" target="_blank" title="Connect with Walter Adamson on Linkedin">on Linkedin</a></p>
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<p>
Presuming that you have set up <a href="http://www.blindfiveyearold.com/how-to-implement-rel-author" title="rel author">Google authorship</a> and let's explore a little. First thing that you'll see is the search statistics for pages for which <a href="https://plus.google.com/">you</a> are the verified author. <a href="https://www.google.com/support/webmasters/bin/answer.py?answer=1408986">Learn more about verifying authorship</a>. </p>
<p>For example for me you can see the statistics for one month between April 25 and May 25, 2013.</p>
<p>
<a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef01901c9468ea970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Gplus-authorship-stats-walteradamson" class="asset asset-image at-xid-6a00d8341da0be53ef01901c9468ea970b" src="http://di.typepad.com/.a/6a00d8341da0be53ef01901c9468ea970b-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Gplus-authorship-stats-walteradamson"></img></a><br>You can see that I was attributed as the author of <strong>226 pages with 15,000 impression and 400 clicks</strong> from <em>Web search</em>, if we include mobile and image search that goes to 228 pages with 35,000 impressions and 500 clicks. </p>
<p>Of course what is immediately interesting is which were the most popular pages, and hence topics. From the details page and the list of pages you can see that my blog post on <a href="http://www.kinshipdigital.com/_blog/Blog/post/How-Eat-Elephant-Auditing-Social-Media-Part3/" target="_blank" title="Auditing Social Media for Auditors Governance Risk Control">auditing social media on our Kinship Digital site</a> received top ranking appearing 900 times garnering 60 clicks and 6% <a class="zem_slink" href="http://en.wikipedia.org/wiki/Click-through_rate" rel="wikipedia" target="_blank" title="Click-through rate">Click-Through-Rate</a> (CTR). What else do I notice, that the actual <strong>average position</strong> of this top link was 14 - that means people actually went beyond page 1 of their search and found this link. So average position was not good, but it produced the highest impressions of all my pages.</p>
<p>
<a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef0192aa52dd53970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Gplus-authorship-pages-walteradamson-april-2013" class="asset asset-image at-xid-6a00d8341da0be53ef0192aa52dd53970d" src="http://di.typepad.com/.a/6a00d8341da0be53ef0192aa52dd53970d-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Gplus-authorship-pages-walteradamson-april-2013"></img></a><br>Where things get a little intriguing is in the bunch of posts which are ranking highly but are old ones from this blog. Posts 2,3, and 7-11 are all from this blog and <em>between 2 and 3 years old</em>. One referring to complaints about <a class="zem_slink" href="http://www.telstra.com/" rel="homepage" target="_blank" title="Telstra">Telstra</a>, and one about social media in sports, had 1600 and 2000 impressions during the month - both 3 years old. That's an insight about what is popular, and the kind of keywords which bring your posts out of retirement!</p>
<p>Also intriguing, because I don't really understand it, is that when image searches are included new page emerges as rank #3 with 3,000 impressions and 50 clicks - on the company blog "<a href="http://www.kinshipdigital.com/_blog/Blog/post/how-online-communities-benefit-marketers-b2b-b2c/#.UaGoi7Vmh8E" target="_blank" title="10 WAYS ONLINE COMMUNITIES BENEFIT MARKETERS Adamson Kinship Digital">10 Ways Online Communities Benefit Marketers</a>". How this happens from image search I am not sure!</p>
<p>Of course the purpose of the report is to be able to ask questions, and then figure what actions you can take.</p>
<h3>Question: what pages are surprises? Not from my blog or company blogs?</h3>
<p>The first post from Google+ appears at rank #31. Perhaps I need to be more active there? The first Tumblr impression is ranked #57, I thought that would have done better as I am more active with <strong>short posts on Tumblr</strong> than here and on Google+.</p>
<h3>Question: which pages have the best CTR?</h3>
<p>My post on this blog <a href="http://www.walteradamson.com/2011/08/apple-deming-christensen-continuous-improvement.html" target="_blank" title="Apple's success Dr Deming's legacy - continuous improvement">Apple's success Dr Deming's legacy</a> - continuous improvement had a 12.5%CTR and achieved an average postion of 3.1 over 400 impressions. It was clicked 50 times. That's a good result for a post written 1.5 years ago. I didn't know that it was so active. </p>
<p>The next two were both from the <a href="http://www.kinshipdigital.com/_blog/Blog#.UaG4TrVmh8E" target="_blank" title="KINSHIP digital blog">Kinship Digital Blog</a> with 6% CTR, one on <a href="http://www.kinshipdigital.com/_blog/Blog/post/Learn_how_to_manage_your_brand_and_reputation_risk/" target="_blank" title="Learn how to manage your brand and reputation risk Kinship Digital Adamson">brand and reputation management in social media</a>, and the other being the 3rd post in a series on <a href="http://www.kinshipdigital.com/_blog/Blog/post/How-Eat-Elephant-Auditing-Social-Media-Part3/" target="_blank" title="6 STEP SOCIAL MEDIA AUDIT PLAN - PART 3 FOR INTERNAL AUDITORS Kinship Digital Adamson">auditing social media for internal auditors</a>.</p>
<h3>Question: which pages ranked best in search results?</h3>
<p>Well it turns out that of the 226 unique pages which showed up during the month 172 were ranked #1 in search results. That's the good news. That bad news is that of the 172 ALL earned less than 10 clicks, even though the top 8 had 1220 impressions in total. Seems like the content was relevant to the Google search algorithm but <em>not to the people searching</em>.</p>
<h3>
<a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef0191028ab4d2970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Gplus-author-webmaster-stats-mobile" class="asset asset-image at-xid-6a00d8341da0be53ef0191028ab4d2970c" src="http://di.typepad.com/.a/6a00d8341da0be53ef0191028ab4d2970c-320wi" style="margin: 0px 0px 5px 5px;" title="Gplus-author-webmaster-stats-mobile"></img></a>How did mobile compare to the web statistics?</h3>
<p>Mobile showed good results, but old pages from this blog ranked #1 and #2 ahead of three more recent pages from the Kinship digital blog. Overall there were many more pages from this blog and <a href="http://wja.tumblr.com" target="_blank" title="Walter J Adamson on Tumblr">my Tumblr</a> than from the company blog, which perhaps means we need to pay attention to how the company blog is resolving on mobile?</p>
<h3>Question: are there geographic differences in what people are pulling up of mine?</h3>
<p>The stats show the US, Australia, China and the UK, in that order, as the top locations for viewing my pages. For the US my post on <a href="http://www.walteradamson.com/2010/07/3-sports-fan-engagement-insights-digital-sport-summit.html" target="_blank" title="3 Sports Fan Engagement Insights from the Sports Digital Summit ">social media and sport</a> ranked #1, and then from the company blog on <a href="http://www.kinshipdigital.com/_blog/Blog/post/How-Eat-Elephant-Auditing-Social-Media-Part3/" target="_blank" title="6 Step Social Media Audit Plan Walter Adamson Kinship Digital Part 3">auditing social media</a> and <a href="http://www.kinshipdigital.com/_blog/Blog/post/how-online-communities-benefit-marketers-b2b-b2c/#.UaGoi7Vmh8E" target="_blank" title="10 Ways Online Communities Benefit Marketers Adamson Kinship Digital">B2B communities</a>. But 58 pages from the global stats were not viewed at all from the US. However from Australia 98 pages were not viewed among the 228 viewed in total. And in Australia 7 of the top ten posts were from the company blog. From China the <strong>first 27 ranked posts</strong> were all from this blog, but with very few clicks. The UK had auditing social media, B2B communities, and brand and reputation risk all from the company blog ranked highly, and then social media in sport from this blog. India was next with the same profile as the UK but many more clicks on <a href="http://www.kinshipdigital.com/_blog/Blog/post/How-Eat-Elephant-Auditing-Social-Media-Part3/" target="_blank" title="6 STEP SOCIAL MEDIA AUDIT PLAN - PART 3 FOR INTERNAL AUDITORS">auditing social media</a>.</p>
<p><strong><em>And what else can we learn</em></strong>, well checking a longer period we see a peak, a <strong>massive peak</strong> rising to 6,500 impressions on April 8th. </p>
<p>
<a class="asset-img-link" href="http://di.typepad.com/.a/6a00d8341da0be53ef0191028b20ff970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Gplus-author-webmaster-pages-peak-walter-adamson-2" class="asset asset-image at-xid-6a00d8341da0be53ef0191028b20ff970c" src="http://di.typepad.com/.a/6a00d8341da0be53ef0191028b20ff970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Gplus-author-webmaster-pages-peak-walter-adamson-2"></img></a>The details show the B2B communities company blog post with 2,000 impressions, and 4 other posts with about 1000 each including 3 on auditing social media. I'm not sure what we did right on that day since as it happens there were no new posts on the 7th, 8thy or 9th of April. Someone found us, I'll have to check our other activities!</p>
<p><strong>Conclusion</strong></p>
<p>Just a basic play with the Google Author stats gives some useful insights into what is popular in search traffic, and sparks ideas about which content can be further developed. Also, what content could be further developed for different platforms - web, mobile, and image - and for different geographies.</p>
<p>If you have not linked set up your <a href="http://www.google.com/insidesearch/features/authorship/index.html" target="_blank" title="Google Authorship">authorship linkages do it now</a>, and then enjoy your own stats.</p>
<p>Walter Adamson</p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br>Follow me <a href="http://twitter.com/adamson"> on Twitter</a></p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/_MTmsDYCHiQ" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/05/how-are-you-using-your-google-author-stats.htmlIs the perfect "social" business video?tag:typepad.com,2003:post-6a00d8341da0be53ef01901b8e5528970b2013-04-26T03:25:00+10:002013-04-25T12:52:20+10:00One of the most common hesitations I see with businesses wishing to deploy more social techniques of engagement is their hang-up about making a video. This example from Google strikes me as the perfect example of a "social business" video i.e. the "casual" video for social engagement with an invisible professional touch. I see this reticence whether the discussion is about making videos for internal use (for enterprise social networks) or for external consumption somewhere on the social web. The argument is usually polarised and runs like this: "We need to professionally present our business and have it professionally made and that will cost us $3,000 per video, I know that because I have just spoken to the video people we...Walter Adamson<div xmlns="http://www.w3.org/1999/xhtml"><p>One of the most common hesitations I see with businesses wishing to deploy more social techniques of engagement is their hang-up about <strong>making a video</strong>. This example from Google strikes me as the <strong>perfect example</strong> of a "<strong>social business</strong>" video i.e. the "casual" video for social engagement with an <em>invisible professional touch</em>.</p>
<p>I see this reticence whether the discussion is about making videos for internal use (for enterprise social networks) or for external consumption somewhere on the social web. The argument is usually polarised and runs like this:</p>
<ul>
<li>"We need to professionally present our business and have it professionally made and that will cost us $3,000 per video, I know that because I have just spoken to the video people we usually use".</li>
<li>"<em>No</em>, everybody is used to Youtube and they even use those types of amateur videos on the daily news and even business programs - these days we are all able to get the content without fussing about the quality".</li>
</ul>
<p>I actually favour <em>the second view</em>, just make it with your iPhone and do the best you can to hold things steady and get some good lighting and sound. People just want to hear what your customers or other employees are saying and if that is in their noisy office or factory that is ok.</p>
<p>OK I'll admit that my leaning towards the more casual approach does not usually solve the problem. Mostly I just think that in time those in the "professional" camp will become more relaxed, and until then they just miss out on the opportunity. </p>
<p>But there is a middle ground, and the <a href="http://www.technologyreview.com/video/513931/why-google-is-investing-in-deep-learning/?buffer_share=a4403" target="_blank" title="Why Google Is Investing in Deep Learning">Google Deep Learning video</a> shows it. Here's what struck me about this video (aside from the astounding content):</p>
<ol>
<li>The setting is extremely casual;</li>
<li>The framing, angles, and lighting are professional.</li>
<li>It's extremely "business social".</li>
</ol>
<p>
<a class="asset-img-link" href="http://www.technologyreview.com/video/513931/why-google-is-investing-in-deep-learning/?buffer_share=a4403"><img alt="Why-Google-Investing-Deep-Learning-video-MIT" class="asset asset-image at-xid-6a00d8341da0be53ef017d43176d27970c" src="http://di.typepad.com/.a/6a00d8341da0be53ef017d43176d27970c-320wi" style="display: block; margin-left: auto; margin-right: auto;" title="Why-Google-Investing-Deep-Learning-video-MIT"></img></a><br>I think that this is a perfect model for those companies concerned about conveying a professional image in a "social" video. I doubt very much that this cost $3,000 to make, but on the other hand it was carefully planned.</p>
<p>What do you think?</p>
<p>Walter Adamson</p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br>Follow me <a href="http://twitter.com/adamson"> on Twitter</a></p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/D2BL9gRb6M4" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/04/perfect-social-business-video-google-deep-learning.htmlThe Ten Ways Solar Energy will Destroy the Electricity Network Operators and The Poortag:typepad.com,2003:post-6a00d8341da0be53ef017d4298071c970c2013-04-09T05:30:00+10:002013-04-24T08:34:32+10:00Just 19 words recently attributed to Grant King CEO Origin Energy portend the implosion of electricity network operators. Lost in a large glowing article on the benefits of solar energy those 19 words were simply washed away in the deluge of daily information flow. Learn below why those words were simply one step in ten steps towards the commercial demise of the power grid operators. It's not the electricity network failing but the commercial failure of the power grid business Firstly, let's set the scene. I did not say that the grid is headed for failure. It could fail, as the ultimate outcome, but that's not my point here. Firstly the private companies responsible for the electricity transmission and distribution grid...Walter Adamson
<div xmlns="http://www.w3.org/1999/xhtml"><p>Just 19 words recently attributed to <strong><a title="Grant King CEO Origin Energy business profile" href="http://investing.businessweek.com/research/stocks/people/person.asp?personId=392936&amp;ticker=ORG:AU" target="_blank">Grant King</a></strong> CEO <a title="Origin Energy Australia" href="http://www.originenergy.com.au/" target="_blank">Origin Energy</a> portend the implosion of electricity network operators. Lost in a large glowing article on the benefits of solar energy those 19 words were simply washed away in the deluge of daily information flow. Learn below why those words were simply <strong>one step</strong> in ten steps towards the commercial demise of the power grid operators.&nbsp;</p>
<h3>It's not the electricity network failing but the commercial failure of the power grid business</h3>
<p>Firstly, let's set the scene. I did <strong>not</strong> say that the grid is headed for failure. It could fail, as the ultimate outcome, but that's not my point here. <strong>Firstly</strong> the private companies responsible for the electricity transmission and distribution grid structure will face commercial collapse. Then, to prevent subsequent failure of the grid<strong>&nbsp;government intervention</strong>&nbsp;will be required. We're focused here on the steps leading to the commercial failure of the network operators.</p>
<p>The rise of independent power production by individuals and companies as epitomised by the rapid uptake of domestic solar energy installations has set in train an <strong>unstoppable national disaster</strong> for the power transmission and distribution network operators, and the nation. As more people go off-gird the networks companies as private entities are doomed. Already Australians pay <a title="POWER TRIP: Australian electricity price high, and to rise with carbon tax" href="http://www.news.com.au/money/australian-electricity-price-high-and-rising/story-e6frfmci-1226305729807" target="_blank">130% more for electricity than Canadians</a>, according to new research - a power premium to rise to 250% once the carbon tax and locked-in price increases take effect.</p>
<h3>
<a class="asset-img-link" style="float: right;" href="http://di.typepad.com/.a/6a00d8341da0be53ef017eea0c9f68970d-pi"><img class="asset asset-image at-xid-6a00d8341da0be53ef017eea0c9f68970d" style="margin: 0px 0px 5px 5px;" title="Article4power-grid" src="http://di.typepad.com/.a/6a00d8341da0be53ef017eea0c9f68970d-120wi" alt="Article4power-grid" /></a>Solar energy spells disaster for power network operators and the disadvantaged</h3>
<p>Australia only produces about 1.2% of it's annual power demand from solar, the trend to solar is accelerating due to compelling triumvirate of government incentives, falling equipment prices, and <a title="Next round of electricity price rises ahead" href="http://www.smh.com.au/business/next-round-of-electricity-price-rises-ahead-20121203-2aq89.html" target="_blank">rapidly rising power bills</a>, as <a title="More than two million Australians are now using solar energy panels 2013" href="http://www.cleanenergycouncil.org.au/mediaevents/media-releases/April-2013/130405-Million-solar-rooftops.html.html" target="_blank">noted recently</a> by the Clean Energy Council:</p>
<blockquote>
<p>
<em>More than two million Australians are now getting cheaper power and saving some half a billion dollars a year on their electricity bills, because of their switch to solar energy.
The number of Australian homes with solar power systems has passed the one million mark, according to figures from the Clean Energy Regulator that confirm the milestone was reached in March.
Clean Energy Council Chief Executive David Green said this meant that approximately 2.5 million Australians now lived in one million homes with a set of solar panels on the roof.</em></p>
</blockquote>
<p>Ironically, the greed of the power companies, through their rorting of the pricing regulatory system, has probably been the most powerful and emotional incentive for people to want to install solar panels. There is <a title="Electricity prices heading in one direction and causing just as much hysteria" href="http://www.choice.com.au/media-and-news/media-releases/2012-media-releases/electricity-prices-heading-in-one-direction-and-causing-just-as-much-hysteria.aspx" target="_blank">$55 billion worth of network upgrade spending already locked in</a>, and it was recently estimated that on a national level, network costs would contribute about 40% to increases in electricity prices from 2011/12 to 2013/14. Even the Australian Consumer and Competition Commission <a title="Flawed regulatory model for electricity pricing in Australia" href="http://www.crikey.com.au/2012/10/25/forget-business-tax-cuts-focus-on-electricity-reform/?wpmp_switcher=mobile" target="_blank">has caught on</a> to the sport of the power companies:</p>
<blockquote>
<p><em>Sims [Rod Sims Chairman of the <a class="zem_slink" title="Australian Competition and Consumer Commission" rel="homepage" href="http://www.accc.gov.au" target="_blank">Australian Competition and Consumer Commission</a>] is only the latest in a succession of independent authorities to identify the huge cost of a flawed regulatory model for electricity pricing that allows power companies to use investment to game the system to gouge consumers. Ross Garnaut was the first prominent figure to call for a fundamental overhaul of electricity regulation when he updated his climate change reports in 2011 and identified market, government ownership of power companies and regulatory flaws as a key reason behind rising power bills.</em></p>
</blockquote>
<h3>Electricity companies unethical behaviour accelerated the market failure</h3>
<p>The companies outwitted the various governments in their privatisation negotiations, fair enough that's what happens 90% of the time. And, they had what they thought was a monopoly, like the privatised airports, tollways and water service providers, so they could gouge to their hearts content right?</p>
<p>Yes, right, <strong><em>they did</em></strong>. When pricing submissions came around they employed special purpose consultants who were expert in every nuance, trick, and rort in the regulations. Big bonuses were paid all around when the rorts came off and the price rises gave a lot more bang for the buck of projected capital investments. They gamed the system <strong>with intent</strong>.</p>
<p>Yes, the outcomes here would have happened anyway. But they would have been slower, and with far less emotion and rancour had the electricity companies acted ethically, which they did not.</p>
<h3>Solar energy spells crisis for power grid, doom for the network operators</h3>
<p>What is this impending commercial crisis, and why? It's consequence of these 9 steps, leading to #10 which is the actual market failure of the network operators:</p>
<ol>
<li>The grid needs to be maintained at (a nominated) peak capacity;</li>
<li>People buying less energy means that the grid cannot be maintained without huge price increases</li>
<li>The people who can least afford it e.g. not on solar, will be hit extremely hard</li>
<li>People who can afford it will go completely off-grid HOWEVER they will want to retain a connection as emergency backup</li>
<li>The effect of #4 will accelerate the affect of #3 on those that cannot go solar or off-grid</li>
<li>Network operators will lobby government to dramatically raise the cost of just "being connected" in order to try to cover maintenance costs, and governments will have no choice but to agree</li>
<li>Solar panel owners will then install more and more on-premise energy storage capacity, which is also falling in price very rapidly</li>
<li>Micro-communities e.g. large blocks of apartments, will realise that they can share capacity and then wire themselves up with enough backup to go off the network entirely</li>
<li>The scope of these self-networked self-wired communities grows which results in greater backup capacity and more and more people completely off-grid, in part driven by the "outrageous" connection cost imposed by the network operators</li>
<li>Inevitably, the network operators fail financially - one by one- and the Government has to ultimately re-claim the networks and run them as a public service, at substantial cost.</li>
</ol>
<h3>Why Governments will have to Reclaim the Electricity Grid as a Public Service</h3>
<p>You are probably thinking that this is all fanciful, or even fairyland right? If it were so then many energy "leaders" would be talking about it right? Well if you do some searching you will find some conversations, but you're right in that you'd have to search and with some diligence.</p>
<p>So maybe I'm to be treated in the same way as a climate change skeptic - what do you think? Perhaps I can simply cast into the dark corner of "anti-solar" and all will be fine?</p>
<p>
<a class="asset-img-link" style="float: right;" href="http://di.typepad.com/.a/6a00d8341da0be53ef017eea0c942d970d-pi"><img class="asset asset-image at-xid-6a00d8341da0be53ef017eea0c942d970d" style="margin: 0px 0px 5px 5px;" title="Origin-Grant--King-power-network-crisis-solar-power-australia" src="http://di.typepad.com/.a/6a00d8341da0be53ef017eea0c942d970d-120wi" alt="Origin-Grant--King-power-network-crisis-solar-power-australia" /></a>But, wait ! What DID Grant KIng actually say? On page 8 of The Age on the 5th of April&nbsp;19 words were attributed to him. He issued words of caution in <a title="Rising cost prompts solar purchase" href="http://www.theage.com.au/business/carbon-economy/rising-cost-prompts-solar-purchase-20130404-2h9oh.html" target="_blank">a large positive article</a> on solar energy:</p>
<blockquote>
<p><em>The spread of solar, though, has its critics, such as Grant King, chief executive of the largest retailer, Origin Energy. He said PV owners retain grid access but as they buy less power from it, costs will rise for everybody else.</em></p>
</blockquote>
<p>Now it's extreme to be against solar per se, although Grant King is speaking from a position of self-interest. But never-the-less the BIG point he makes is <strong>what we are saying here</strong>. And those 19 words, and that warning, went no further. So this is a topic not yet on the public energy or political agenda.</p>
<p>But this issue is not going away, it cannot go away, it cannot be ignored any longer. It <strong>will</strong> mean massive restructuring of the electricity network operators, and it will mean that governments will either have to own the networks again, or pay huge social subsidies to the operators.</p>
<h3>The looming solar tax as a social payment</h3>
<p>Where will those subsidies come from?</p>
<p>They will have to come, in the main, from those that operate solar for their own benefit - either identified by definition or demographic or income. The only other option is to raise general taxes which in one way or another will further penalise those than can least afford their electricity.</p>
<p>What will probably come about is a Power Benefits Scheme analogous to medical, where it becomes part of a social safety net.</p>
<p>Does any of this mean that we should stop deploying local solar systems? Not at all, and there is really no way to stop it anyway except by punitive legislation, which would be extremely controversial.</p>
<h3>Questions on solar and the power network operators</h3>
<ul>
<li>What do you think - do you see alternatives to this scenario?</li>
<li>Which of my steps is fatally flawed, leading the demise of my prediction?</li>
<li>How does Germany solve this issue when at times <strong>40%</strong> of their grid's power is supplied from solar?</li>
<li>How do you think governments should react, or even better how should they plan for this?</li>
</ul>
<p>Walter Adamson</p>
<p>Circle me on <a href="https://plus.google.com/109632782989848258023?rel=author">Google+</a><br />Follow me <a href="http://twitter.com/adamson"> on Twitter</a></p>
<p><a class="asset-img-link" style="float: right;" href="http://di.typepad.com/.a/6a00d8341da0be53ef017eea1f8f1e970d-pi"><img class="asset asset-image at-xid-6a00d8341da0be53ef017eea1f8f1e970d" style="margin: 0px 0px 5px 5px;" title="Electricity-generators-gaming-system-price-rises" src="http://di.typepad.com/.a/6a00d8341da0be53ef017eea1f8f1e970d-120wi" alt="Electricity-generators-gaming-system-price-rises" /></a>PS "Electricity generators manipulating the market"</p>
<p>
This in the Australian Financial Review p10 April 10, 2013 - which is why it is uncontroversial to say that the electicity companies are behaving unethically. They are entitled by the laws of the land to exploit the rules to the full. That does not make it ethical behaviour, which it is not. Here are the key phrases from the article:</p>
<ul>
<li>"manipulating the national electricity market"</li>
<li>"commercial gain"</li>
<li>"bidding designed to game the system".</li>
</ul>
<p>-----</p>
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</div><img src="//feeds.feedburner.com/~r/walteradamson/~4/eqgJ4qUzrA0" height="1" width="1" alt=""/>http://www.walteradamson.com/2013/04/electricity-grid-solar-crisis-network-operator-bust.htmlLinks for 2011-10-10 [Digg]2011-10-11T00:00:00-07:00null#2011-10-10<ul>
<li><a href="http://digg.com/news/technology/help_how_to_comment_at_new_facebook_for_ipad_app_walter_adamson?utm_campaign=Feed%3A+http%3A%2F%2Fservices.digg.com%2F2.0%2Fuser.getActivity%3Ftype%3Drss%26activity_type%3Ddigg%26username%3Dadamson&utm_medium=feed&utm_source=diggapi">Help! How To Comment at New Facebook for iPad app - Walter Adamson</a><br/>
I've been keenly awaiting the new Facebook iPad app. It's OK. There's a quick and reasonable summary at LifeHacker. But I'm stuck on one thing. I can't figure how to comment on posts! See the screen shot to the right and also the video. The Enter/Return doesn't work and there is no other way that I can see to enter the comment. Who can help? As LifeHacker says: &quot;While not a revolutionary app by any means, if you love (or even just like) Facebook and have an iPad it's pretty much an obligatory download&quot;. Agree - but I want to be able to comment!! Please comment below. Walter @adamson http://xeeme.com/walter</li>
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#2011-06-30<ul>
<li><a href="http://digg.com/news/business/3_reasons_office365_helps_google_apps_and_vice_versa_walter_adamson">3 reasons Office365 helps Google Apps and vice-versa - Walter Adamson</a><br/>
After more than eight months of hype Microsoft's cloud-based productivity suite, Office 365, formally went live Tuesday with Microsoft launch events from New York and around the world. Google Apps has proclaimed a premature victory, but as we all know price isn't everything - both Office365 and Google Apps will be winners. Google reacted with 365 reasons to consider Google Apps on the Official Google Enterprise Blog. Frankly I thought that it was an immature response; perhaps it just illustrates that if you're not using a competitor's product in earnest then you'd better be careful what you say it cannot do. The fact that in the post Google could only come up with 4 reasons, and those were barely credible, made...</li>
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#2011-06-30Links for 2011-03-14 [Digg]2011-03-15T00:00:00-07:00
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#2011-03-14<ul>
<li><a href="http://digg.com/news/business/social_business_consulting_group_sobizco_changes_the_way_executives_look_at_social_media">Social Business Consulting Group (Sobizco) Changes The Way Executives Look At Social Media</a><br/>
#Sobizco team today announced formation of largest #socialmedia strategy consulting firm with global presence, team includes 17 founding partners from US, EMEA and APAC</li>
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#2011-03-14Links for 2010-11-08 [Digg]2010-11-09T00:00:00-08:00
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#2010-11-08<ul>
<li><a href="http://digg.com/news/business/hubris_versus_humility_the_15_billion_difference_steve_blank">Hubris Versus Humility: The $15 billion Difference &laquo; Steve Blank</a></li>
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#2010-11-08Links for 2010-11-04 [Digg]2010-11-05T00:00:00-07:00
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#2010-11-04<ul>
<li><a href="http://digg.com/news/business/why_pr_and_social_media_don_t_mix_qantas_culture_fail_walter_adamson">Why PR and social media don't mix - Qantas culture #fail - Walter Adamson</a><br/>
A Qantas spokeswoman said there was &quot;no suggestion it's come from our aircraft&quot;. That's PR. At the same time, no actually quite a way ahead of that time, Facebook readers already knew that the engine that exploded and fell into Indonesian houses and parks was from Qantas. They didn't even have to speak English, they just had to look at the photos. That's social media. When an engine exploded on QF32, a Qantas A380 heading out of Singapore, their PR machine swung into full mode of mouthpiece to send the messages and defend the organisation. That's how we've traditionally viewed PR, so no real surprises. In the meantime, in fact not &quot;in the meantime&quot; but a little ahead of the Qantas...</li>
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#2010-11-04Links for 2010-11-03 [Digg]2010-11-04T00:00:00-07:00
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#2010-11-03<ul>
<li><a href="http://digg.com/news/business/2_hidden_gems_in_dell_s_acquisition_of_boomi_walter_adamson">2 hidden gems in Dell's acquisition of Boomi - Walter Adamson</a><br/>
We used to talk about the dot-com boom, now Dell's doing a dot-cloud Boomi. The purchase of Boomi is smart, and puts Dell in a strong position in the cloud integration space, and in particular the cloud data integration space which I think is key to the business benefits of cloud. In fact I said just yesterday that the real business innovation with cloud will come from the information and data management - see Cloud Review Board - 5 governance responsibilities. But amongst all the analysis I don't see mention of 2 hidden gems which will emerge from this acquisition - one from Boomi and one from Dell. First I'll review the general proposition, and why it's an important move for...</li>
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#2010-11-03Links for 2010-11-02 [Digg]2010-11-03T00:00:00-07:00
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#2010-11-02<ul>
<li><a href="http://digg.com/news/business/cloud_review_board_5_governance_responsibilities_walter_adamson">Cloud Review Board - 5 governance responsibilities - Walter Adamson</a><br/>
As enterprises adopt and adapt to cloud computing there is a need for a new governance role. This is on the basis that this shift is a business shift, with the potential to open up new business opportunities, and not just an IT infrastructure shift as it is commonly portrayed and discussed. This governance is the role of the Cloud Review Board, and here we lay out 5 key responsibilities, and where the Board fits in the corporate scheme of things. In particular we focus on what's been missed in discussions about &quot;cloud governance&quot; to date - that it's not a technical issue- that's just more of the same - but it's a business issue and in particular an information management...</li>
<li><a href="http://digg.com/news/business/companies_failing_on_cloud_computing_governance_v3_co_uk_formerly_vnunet_com">Companies failing on cloud computing governance - V3.co.uk - formerly vnunet.com</a><br/>
Companies failing on cloud computing governance,Ovum warns that a lax approach could be disastrous in the long run, technology news from David Neal at v3.co.uk</li>
<li><a href="http://digg.com/news/business/hybrid_clouds_private_vs_public_revisited">Hybrid Clouds: Private vs. Public, Revisited</a><br/>
CloudSwitch article on hybrid clouds and private versus public clouds.</li>
<li><a href="http://digg.com/news/business/if_you_build_a_private_cloud_will_anyone_come">If You Build a Private Cloud, Will Anyone Come?</a></li>
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#2010-11-02