What if every day was eart day?

What if every day was earth day? Do you think things would actually change for the better or do you think that people would become immune to it and go on living their glutenous lives without paying attention to their surroundings? Do you think big companies and goofy politicians would still be talking about silly make believe concepts like Clean Coal? Do you think new buzz words like “Green, ECO and Sustainable” would have any meaning?