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Being assertive is a core communication skill being assertive means that you express yourself effectively and stand up for your point of view while also respecting the rights and beliefs of others being assertive can also help boost your self esteem and earn others respect. About wendy leebov eddwendy leebov consults with healthcare organizations on how to create great service for patients and a great place to work most recently vp human resources at albert einstein healthcare network wendy has written more than ten books and conducts retreats workshops speeches and change processes for health care. Assertiveness is an important communication skill it is part of the crm family of skills that help individuals function as effective team members in high risk settings assertive behaviors are instrumental in ensuring a climate of patient safety in healthcare settings essentially being assertive means if you see a problem you speak up to call attention to it and correct it. Practical assertiveness for professionals in health care and millions of other books are available for amazon kindle learn more enter your mobile number or email address below and well send you a link to download the free kindle app. Assertiveness is a skill regularly referred to in social and communication skills training being assertive means being able to stand up for your own or other peoples rights in a calm and positive way without being either aggressive or passively accepting wrong