Location Based Social Networks and the Arts

Location based social networks have grown enormously in the past 2 years. We'll dive deep into Google Places, Yelp, Facebook Places, and Foursquare with nonprofit arts data nationally and specific to
…

Location based social networks have grown enormously in the past 2 years. We'll dive deep into Google Places, Yelp, Facebook Places, and Foursquare with nonprofit arts data nationally and specific to San Francisco, as well as a few case studies. Lots of screenshots, and graphs too!

3.
What’s an LBS?“an information or entertainment service that uses thegeographical position of a mobile device” -wikipedia the game the crisis map the search the business the discount cardthe check in the augmented reality the random group experience the review

12.
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent)

13.
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent) you can offer coupons or updates for free

14.
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent) you can offer coupons or updates for free you can respond to reviews by google users

16.
open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue

17.
open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window clings and other events in Portland, Charlotte, Madison, Austin,Vegas

18.
open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window clings and other events in Portland, Charlotte, Madison, Austin,Vegas Google Hotpot is a recommendation engine for users that utilizes Google Places

19.
open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window you can pay for Google tag, clings and other events in Portland, AdWords, or Boost Ads Charlotte, Madison, Austin,Vegas Google Hotpot is a recommendation engine for users that utilizes Google Places

20.
Ask: How much of your trafﬁc is driven by local search? 1. Monitor analytics (Google will email them to you every month) still confused? http://bit.ly/GooglePlacesYouTube

21.
Ask: How much of your trafﬁc is driven by local search? 1. Monitor analytics (Google will email them to you every month)2. Respond (as necessary) to comments still confused? http://bit.ly/GooglePlacesYouTube

22.
Ask: How much of your trafﬁc is driven by local search? 1. Monitor analytics (Google will email them to you every month)2. Respond (as necessary) to comments 3. Consider coupons, updates, google tags, boost ads still confused? http://bit.ly/GooglePlacesYouTube

23.
claim your place.if you don’t have a place yet, you must be in physical location to create

24.
if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. if you don’t have a place yet, you must be in physical location to create

25.
add photos & info similar to your Facebook Page if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. if you don’t have a place yet, you must be in physical location to create

26.
add photos & info similar to your Facebook Page if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. great idea to if you don’t have a place yet, post & let users you must be in physical know you’re location to create paying attention

27.
add photos & info similar to your Facebook Page this is where a deal would show up if offered if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. great idea to if you don’t have a place yet, post & let users you must be in physical know you’re location to create paying attention

38.
coreexperience is the user review unlock your venueadd the story of your org

39.
coreexperience is you & users can the user add photos review unlock your venueadd the story of your org

40.
coreexperience is you & users can the user add photos review unlock your venueadd the story of your org you can publicly respond to comments

41.
coreexperience is you & users can the user add photos review make announcements, offer coupons,check-in specials unlock your venueadd the story of your org you can publicly respond to comments

42.
coreexperience is you & users can the user add photos review make announcements, offer coupons,check-in specials unlock your venueadd the story you might of your org consider these venues “competitors” you can publicly respond to comments

43.
core experience is you & users can the user add photos review make announcements, offer coupons, check-in specials unlock your venueyou can run ads add the story you might of your org consider these venues “competitors” you can publicly respond to comments

44.
Open up the Browse nearby venues Browse within Yelp app by category the category # & stars are indicative

45.
Open up the Browse nearby venues Browse within Browse info Yelp app by category the category about the venue # & stars are indicative

46.
Open up the Browse nearby venues Browse within Browse info Yelp app by category the category about the venue # & stars are indicativeCheck-in to Filter venues Browse by the venue by type distancesocial sharing

47.
What else do you need to know about Yelp?users can earn users compete with 20 badges their entire city

48.
What else do you need to know about Yelp?users can earn users compete with users can yelp deals = 20 badges their entire city redeem discounts Groupon

60.
checking in enables all the good stuff to start happening Open up the Foursquare app“shouts” allow you to send messages to friends/followers without checking in anywhere

61.
checking in enables all the good stuff to start happening Open up the Look for the venue I Foursquare app want to check-in to“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”

62.
checking in enables all the good stuff to start happening Open up the Look for the venue I Browse specials to see Foursquare app want to check-in to if I should go elsewhere“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”

63.
checking in enables all the good stuff to start happening Open up the Look for the venue I Browse specials to see Get information about Foursquare app want to check-in to if I should go elsewhere a speciﬁc venue“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”

64.
venue owners limited in amount of info they can post I can explore what’s going on nearby important to includeyour venue phone # & twitter proﬁle

65.
venue owners limited in amount of info they can post I can explore what’s I can explore tips going on nearby left by other users important to includeyour venue phone # & twitter proﬁle

66.
venue owners limited in amount of info they can post I can explore what’s I can explore tips I can check in going on nearby left by other users important to include 20% of check-ins areyour venue phone # & shared socially twitter proﬁle

67.
venue owners limited in amount of info they can post I can explore what’s I can explore tips I’m rewarded I can check in going on nearby left by other users for checking in important to include 20% of check-ins are Foursquare decides onyour venue phone # & shared socially what to award points for, twitter proﬁle 20+ different reasons

68.
the more people who use foursquare, the better this getsIf I don’t know whatI’m looking for, I can explore venuesthis is why categories, tags, and tips matter

69.
the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs aI’m looking for, I can recommendation explore venues algorithmthis is why categories, tags, and tips matter

70.
the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs a Recommends venuesI’m looking for, I can recommendation based on friends, explore venues algorithm general populationthis is why categories, tags, and tips matter

71.
the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs a Recommends venuesI’m looking for, I can recommendation based on friends, And my own history explore venues algorithm general populationthis is why categories, tags, and tips matter

76.
what’s this about badges? There have been over 300, many are only temporarily available to earn and then retired. Foursquare makes up its own badges, and some brands have paid to get a sponsored badgeimages from www.foursquaregrader.com

81.
http://foursquare.com/business/If you have a physical venue Venue staff can’t earn mayorships, but do get access to venue analytics Embed an “add to my foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges

82.
http://foursquare.com/business/If you have a physical venue If you don’t Venue staff can’t earn mayorships, but do get access to venue analytics Embed an “add to my foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges

83.
http://foursquare.com/business/If you have a physical venue If you don’t Venue staff can’t earn mayorships, but do get access to venue analytics Just like “followers” Embed an “add to my on Twitter foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges