Sprint to let users create personal handles as StarStar Me numbers

Today Sprint announced a partnership with Zoove that will let its customers have their own StarStar Me numbers. What is this StarStar Me thing, you ask? Well, it’s a company ran by Zoove which allows users to choose their names, personal handles, or other tags, and set them as their StarStar Me numbers.

The way it works is customers of Sprint can text or call the custom number by entering two stars and then whatever the handle is (example: **Charles). Once this action is complete, the application returns anything from a link to a mobile app to a special message and Web URL. As a result, this gives Sprint subscribers the choice of having two numbers for a device. The third largest carrier in the United States will charge customers $3 per month for the custom StarStar Me number. The Now Network is the first to offer the StarStar Me service.

“Sprint customers will be the first people to get StarStar Me,” said Kevin McGinnis, vice president-Product and Technology Development, Sprint. “We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks.”

That being said, even though this is a simple way of not having to remember a person’s number, it’s still serves no purpose for those of us who own a smartphone. Many operating systems (like Android and iOS) have already made it easier to contact people or access the information you need, so spending an extra $3 a month is overkill.