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From a technical standpoint, delivering personalized experiences is easy to do. Today’s businesses have multiple avenues to learn more about target audiences (paid, earned and owned), and aggregating and analyzing...

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Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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A well-developed user persona is unparalleled in its ability to refine and improve the end-user experience, and crafting a digital experience around persona attributes and needs can be the difference...