Tailwind Naked Unflavored Endurance Fuel

Tailwind Nutrition Endurance Fuel

All you need, all day. Really.

200 Calories | 25g Carbohydrate | All Natural

Tailwind mixes with water to meet all your calorie, hydration, and electrolyte needs, without upsetting your stomach or making your taste buds revolt. Just toss it in a bottle or hydration pack, shake, and GO!

Complete calories, electrolytes, and hydration: Ditch the gels, chews, and pills, and go all day with just Tailwind.

Hydration pack love: Dissolves on contact with water and cleans up with a quick rinse. No film, aftertaste or science experiments!

All natural: Crystal clear with no dyes, preservatives or 4-syllable magical ingredients.

USAGE

Each serving is 100 calories. For endurance workouts, mix 2-3 scoops per 24 oz of water per hour. Adjust to your personal calorie needs during training, using hunger as a guide. When it’s dialed in, you’ll feel satisfied and energetic, not hungry or full. On hot days, keep the same calories per hour, but increase water. To use in combo with other foods, reduce Tailwind intake by the calories you’re consuming elsewhere to avoid overloading the gut. For shorter workouts (<2hr), you can use less Tailwind to taste.

Source: http://www.tailwindnutrition.com/tailwind-endurance-fuel

ALL YOU NEED, ALL DAY. REALLY.

Tailwind was created for racing the Leadville 100. It’s designed to overcome the nutrition problems faced by endurance athletes in events like 50's, 100's, 24-hour, and multi-day epics. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. Read on to learn how Tailwind helps athletes get endurance nutrition right.

COMPLETE ENERGY+ELECTROLYTES+HYDRATION

Ditch the gels, bars, chews, and pills and go all day with just Tailwind.

Tailwind mixes with water to meet your calorie, hydration, and electrolyte needs, no matter how big a day’s in front of you. Deliberately mild, customers describe the flavors as “clean” and “light” with a mouth feel as close to water as you can get while still meeting your nutrition needs.

Your hydration pack will love Tailwind too. Tailwind dissolves completely on contact with water and cleans up with a quick rinse. No film, no lingering aftertaste, no gooey mess.

BETTER ABSORPTION

Tailwind’s glucose/sucrose fuel takes advantage of how our bodies absorb nutrients. The combination of Tailwind’s fuel, electrolytes, and water has a synergistic effect, allowing the body to absorb more of each. Once in the bloodstream, the glucose in Tailwind fuels muscles directly, allowing athletes to go longer at higher intensities.

Tailwind’s electrolyte profile mimics what you’re sweating out. Tailwind is all you need. Go ahead and donate those electrolyte pills to a good cause. You won’t need them anymore (and you won’t need to buy them!).

EASY ON YOUR GUT

The three most traumatic moments in my stomach’s career: Spring Break Palm Springs ’91, Lechuguilla at the bottom of the Copper Canyon ‘93, and Gel #6 Leadville ’04. No more! Sipping Tailwind is like having the wind at your back, not like a kick in the gut at mile 45.

Not all stomachs can handle the sticky sweetness or hard-to-digest molecules found in most nutrition products. We’ve been there, and we’re just grateful there’s only onevideo. Sipping Tailwind provides steady, small doses of fuel that pass right through the stomach. The composition of Tailwind’s fuel matches what the gut is made to absorb, so Tailwind enters your system quickly, without taxing the digestive tract.

Tailwind is made from all natural ingredients and organic flavors. It mixes crystal clear and tastes light and clean, so you can drink it all day. Artificial colors, flavors, and preservatives are so 1992.

VALUE

We get it that performance matters more than price when it comes to nutrition, but why pay more than what you need to? Check out some math for a 10-hour race (2500 calories at 250/hour):

WHAT ABOUT PROTEIN?

We researched it. We tested it. We asked experts about it, so you don’t have to. Protein during exercise doesn’t improve endurance, but it does correlate with GI distress.

Studies show no significant endurance difference between carb-only and carb-protein drinks. Protein is hard to digest and can shut down your digestive tract during exercise. It can also slow the absorption of carbohydrates needed to rebuild glycogen stores during the critical recovery window. For these reasons, protein’s not included in Tailwind. Want to dive deeper?

BLOWING CHUNKS

…NOT the celebratory moment I was after.

Yet, finishing my first Leadville 100 with my head in a trash can barfing up Muesli was actually a pivotal moment. Unbeknownst to me, it was Tailwind’s humble beginnings. And the point in which I became my own guinea pig.

I was fed up with fueling issues hijacking the blood, sweat and tears of my training. I wanted to find an endurance product that spared my gut, was easy to use and with a taste and texture that would propel me to the finish line - minus the run-in with my breakfast, a second-time around.

Tweak, test, tweak, test…

I DID A LOT OF GUINEA PIG TESTING ON MYSELF AND FRIENDS.

I started devouring everything I could get my hands on about sports nutrition and how the body processes fuel (you canread more about the science behind Tailwind here). Then, I looked at the ingredients of endurance products that I’d been trying and a couple of light bulbs went off.I started making batch after batch of powder, tweaking, testing, tweaking, testingwith an eye towards developing something that was easy on the stomach, maintained consistent energy levels and was as close to water as possible with just enough flavor so I wouldn’t get the “gag reflex” and stop drinking.

A 1960s era KitchenAid of Jenny’s grandmother served as our first mixer.

TEST, TEST, TEST

I filled up my Osprey and began climbing Durango’s trails noting the taste two hours into the ride, then six, ten and twelve. Friends from the local Thursday Bike n’ Beer group noticed and wanted to test it out too. They liked it, and, they wanted more. Before long, I found myself in our kitchen with a KitchenAid among clouds of powder, filling up ziplock baggies, and meeting people in parking lots to hand them out. It looked a bit suspicious!

Suspicious looking baggies exchanged in the parking lot.

Who wants to test this out? We offered the powder mix up on theLeadville 100 community forum, and about 50 were game. They too started asking for more. We made an initial run of 500 canisters with a co-packer, threw up a website, and folks reordered! Before we knew it, Jenny and I were making the powder ourselves, applying labels, filling bags, fulfilling everything out of the back of our truck and carrying inventory with us to all our races.

A hand written note to one of our customers

WE GOT HOOKED ON OUR CUSTOMERS FOR THEIR “WHY”

We also started including a handwritten note of thanks and writing the customer’s name on the Tailwind bag just to let our our customers know how much they meant to us. It’s a part of our DNA and every employee at Tailwind now takes a turn in shipping and fulfillment (and some never want to leave)!

A few months after posting on the Leadville 100 forum for testers, an email arrived that would crystalize, for us, why we were “in.” Lisa wrote that she had dropped out of every ultra-mountain bike race she had done in the last decade, usually around mile 70, because of stomach issues. She had just finished the Shenandoah Mountain 100 on Tailwind, with no issues. She broke down crying at the finish line, realizing what she had achieved, and no longer fearing that it could never be done.

We didn’t even have a name for Tailwind at that point, but that email pushed us over the edge to start our company. What made it so meaningful for Lisa, made it meaningful for us. To help people achieve goals that meant so much to them, cranked the “commitment” dial up for us. And honestly, that’s the best part of starting Tailwind. We look forward to Sundays and Mondays because we hear about all the amazing journeys our customers have had. We wouldn’t be here without you, and we remind ourselves of that everyday. In fact, at our weekly company meeting we start off with a note or picture from one of our customers.

So that’s the story behind Tailwind! We really haven’t changed much since our first year. We still make the product ourselves right here in our community, write the notes and personalize every bag that goes out the door to our customers, and believe in the power of our community to do incredible things. Thanks for making our journey an amazing one!

Jeff and Jenny, Founders of Tailwind Nutrition

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