In my previous blog, I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite). Here are 7 tips to make the Instagram algorithm work in your favor! (again, courtesy of my friends Hootsuite) I have distilled it for you: 1. Post more often If you think...

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to...

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep...

Join me at the Biggest Business Conference in New Jersey on Tuesday, Oct 30th at the beautiful Sheraton Mahwah Hotel. To those of you in New Jersey, New York, Connecticut, Philadelphia: Do.Not.Miss.This.Conference. Take the time to work ON your business,...

This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?” Let’s get right to it: If you’re a brand using social media...

Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? We are all...