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Rotary Lift blog offers product, industry news

“The Blueprint” gets its name from the original blueprint for the first Rotary Lift, dated July 18, 1925. An image of the blueprint is used as the background for the blog.

Rotary Lift has added a blog to its recently redesigned website, www.rotarylift.com, called “The Blueprint,” which will be updated weekly with product and industry news.

The blog will also offer tips on improving shop productivity, lift safety, and choosing and maintaining lifts. It also provides an avenue for customers to communicate directly with Rotary Lift.

“We’re really excited to have another way to converse with our customers,” says Stephen Sheets, marketing content strategist.

“The blog complements our existing social media activities on Facebook, Twitter, YouTube and Vimeo by giving us an outlet to tell some longer stories. We plan to have something for all of our audiences: heavy-duty and light-duty; dealer and independent repair; transit, government and private fleet. Everyone is welcome to the conversation.”

Upcoming blog topics include:

• product spotlight: MCH413 Mobile Column Lift;

• four steps to maximize productivity and profitability;

• five warning signs that your lift needs to be repaired.

“The Blueprint” gets its name from something Sheets and Jared Miller, web design specialist, recently found in an old leather bound book: The original blueprint for the first Rotary Lift, dated July 18, 1925. An image of the blueprint is used as the background for the blog.