Apple are poised to release some next-gen products later this year, where we should expect a new iPhone, iPad, iOS and more. But 9to5Mac is reporting that Apple CEO, Tim Cook, talked this week with retail employees in San Francisco about overhauling Apple's approach to selling iPhones in Apple stores.

The Apple CEO said that the company is "developing new incentives for both customers buying iPhones and the Apple Stores selling the phones." This includes the back-to-school promotion that "offers a $50 gift card to students purchasing an iPhone." The heads of retail that were at the meeting have told 9to5Mac that Apple are trying to boost their retail operations throughout the summer to prepare for the launch of "an army of new products this fall."