Shakespeare's Juliet famously said "that which we call a rose by any other name would smell as sweet," which is good news for AMD, seeing as how the Sunnyvale chip maker isn't allowed to call its own thin and light notebooks 'Ultrabooks,' a term Intel created for a new generation of laptops that follow specific design guidelines, one of them obviously being the use of Intel processors. There's nothing stopping AMD from promoting its own equivalent, but Intel may have a trump card.