Polk Audio

Growing Polk Audio brands

Polk Audio initially came to us with an opportunity to fit a sub-$100 sound bar in a highly competitive market. Their desire was to create a two-foot modular space that could compete with Sony, Vizio, and LG that would make their equipment more accessible and competitive against other consumer electronic brands.

Key issues faced

Quantities were a potential obstacle as the brand grew

Timing and net cost for key retailers like Walmart were hard to come by

Full understanding of the Polk Audio “fit” within the marketplace in a short period of time with Senior Buyers

Implementation

Worked with Walmart to finalize SKU name, number of stores, exit strategy, and merchandising/display tactics

Created display that fit in-store retailer requirements and was MABD compliant