Mobilegeddon Update

The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected.

Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the Sky Fall,” Dr. Peter Meyers, Moz Marketing Scientist, wrote: “Google’s push toward mobile-first design and their clear public stance on this issue strongly signal that mobile-friendly sites are going to have an advantage over time.”

If your website is not mobile-friendly, we advise you to move very quickly in that direction!