A report by Ina Fried of the Wall Street Journal "All Things Digital" blog attributed the date to unnamed sources.

That date would occur on the second to the last day of the IFA consumer electronics trade show being held in Berlin, Germany from September 6-11. Samsung is expected to announce its Galaxy Note 3 at the show, and HTC may release its own "One Max" phablet.

@DanielEran Yeah, the 10th is the day before IFA Berlin ends. Everyone will forget what was announced there.

iOS 7 and iPhone 5S

The event is expected to officially release the redesigned new iOS 7, which Apple says will support the existing iPhone 4 or later and iPad 2 or later models now being sold, as well as the 5th generation or newer iPod touch.

Apple is expected release an enhanced new iPhone 5S with a similar form factor to the existing iPhone 5.

The new iPhone 5S is expected to introduce enhanced new features thought to include a camera with potentially a dual LED (pictured below), a faster processor, and potentially the fingerprint sensor technology it acquired with AuthenTec.

Artist's conception of a possible iPhone 5S. Source: AppleInsider

A "Lite" iPhone 5C entry level model targeting first time buyers

Apple is also rumored to potentially release a new iPhone 5C aimed at entry level users, sporting cases in multiple colors and a lower price targeting first time smartphone buyers.

Leaked schematics that appeared in June depicted a new low-cost iPhone model that would be a hair wider and taller than the iPhone 5S.

The documents also suggested that the new low-cost iPhone will be about 0.8 millimeters thicker than the iPhone 4S, with back edges that are rounded off, similar to the iPod classic.

The back of the "iPhone Lite" was depicted as having an iSight camera, rear-facing microphone and single LED flash, differentiating it from the iPhone 5S, presented as having a pill-shaped design housing a dual-element flash for greater brightness. The "Lite" iPhone 4C model may be used to replace the older iPhone 4 as the company's entry level iPhone.

iPhone 4 still an important entry level model for first time buyers

Apple is expected to capitalize on the continuing, strong performance of iPhone 4, which is now nearly three years old. A revamped iPhone 5C, also referenced in rumors as an "iPhone Lite," could provide Apple with a more modern but still entry level priced device with support for features introduced after the iPhone 4 was developed in 2010.

In Apple's most recent conference call, its chief financial officer Peter Oppenheimer stated that "iPhone 5 remains by far the most popular iPhone, but we were also very happy with sales of iPhone 4 and 4S," later adding that "iPhone 4 sales accelerated as we offered more affordable pricing in emerging and in other markets.""The number of first time smartphone buyers that the iPhone 4 is attracting is very, very impressive" - Tim Cook

Apple's chief executive Tim Cook referenced lower iPhone 4 pricing a significant factor in the "unusual" growth in iPhone sales in the June quarter, noting that "with the moves that we made on [iPhone] 4 and with iPhone 5 continuing to be the most popular model, we saw very strong sales in several of the emerging markets, sort of pre-pay markets."

Cook later added that "what we've seen is that the number of first time smartphone buyers that the iPhone 4 is attracting is very, very impressive. We want to attract as many of these buyers as we can and we saw that beginning to happen toward the end of the Q2 timeframe, as I'd referenced on last quarter's call, and we did that on a wider spread basis, offered more affordable pricing on a wider scale basis this quarter, and continue to be very happy with what we saw.

"Where iPhone 5 continues to be the most popular iPhone by far, we're really happy to provide an incredible high quality product with iPhone 4 running iOS 6 to as many first-time smartphone buyers as we can, and I think it's proven to be exactly a great product for that buyer."

Holy shit. That's pretty soon. I definitely expected later, because of iOS7, and the assumption that it needs more time in the oven based on the numerous changes still being implemented in each beta. I really hope it's ready for primetime when its released.

Holy shit. That's pretty soon. I definitely expected later, because of iOS7, and the assumption that it needs more time in the oven based on the numerous changes still being implemented in each beta. I really hope it's ready for primetime when its released.

I would imagine Apple wants separate events for iPhone and iPad. If they push the iPhone event out when do they announce new iPads?

As long as you have LTE on the iPad and third party software like Skype, they're never going to make a cell phone for the iPad.

I use Skype, and it is pretty cool, but I can't see Apple relying on Uncle Fester not to turn it "un-cool." Besides, no sense letting any spotlight leak over into Microsoft's tent if it can be helped.

My personal opinion is that Apple has some surprises to reveal when iOS 7 finally is released -- like some code has not been part of the beta testing and hasn't been seen outside of the depths of Apple. Remember, Apple can keep the lid on software easier then they can hardware.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge

Holy shit. That's pretty soon. I definitely expected later, because of iOS7, and the assumption that it needs more time in the oven based on the numerous changes still being implemented in each beta. I really hope it's ready for primetime when its released.

They could always announce it on the 10th without shipping it till later. Maybe pre-orders open on the 20th and shipping on the 27th, with iOS7 released a few days earlier, say the 25th. That'd give them two more weeks for ironing out the issues.

On the other hand, I'm hoping beta6 and the next XCode dev preview will come out next week and solve all my remaining woes, and that September 10th will be the go-live date :D

I use Skype, and it is pretty cool, but I can't see Apple relying on Uncle Fester not to turn it "un-cool." Besides, no sense letting any spotlight leak over into Microsoft's tent if it can be helped.

My personal opinion is that Apple has some surprises to reveal when iOS 7 finally is released -- like some code has not been part of the beta testing and hasn't been seen outside of the depths of Apple. Remember, Apple can keep the lid on software easier then they can hardware.

This is a very good point! Wasn't there something about FaceTime getting audio-only capability under iOS 7?

Holy shit. That's pretty soon. I definitely expected later, because of iOS7, and the assumption that it needs more time in the oven based on the numerous changes still being implemented in each beta. I really hope it's ready for primetime when its released.

Introduce doesn't equal release. Could be a month later before we see hardware or software