Print Marketing Guide | Remember those predictions of a “paperless office” claiming that all communication would be done online and paper would basically cease to exist? Just like the Back To The Future hoverboard, paperless offices are one of those things that simply never happened, despite all the hype. You just have to look around your own work space to see how far from the truth those predictions are (even though we’re still keeping our fingers crossed for the hoverboard)! Yet, you’d be surprised just how many business owners completely overlook this crucial aspect of their branding and marketing efforts!

There was a time when we received far fewer emails and every single one would make our heart skip a beat. Now that the email is no longer the novelty it used to be, but a chore most people dread dealing with, people actually pay more attention to printed materials, which means you’ll get more attention right off the bat. However, that’s not the only benefit of print marketing materials – they also engage more senses, and can leave a lasting impression on your potential and existing clients. Not all printed marketing collateral is created equal, though, so we gathered some of the most important design tips to help you make sure that you get the most out of your next print campaign!

What Items Do Photographers Usually Need? | Print Marketing Guide

Just like every marketing campaign will be different to a various degree from one photographer to another, so will be the items they need. However, there are certain things majority of photographers can benefit from. For example, why only a few photographers will need a box of hand-made cookies decorated with the name of their business, most photographers will benefit from having a welcome package, a set of brochures, business cards, letterheads and envelopes ready to hand or mail out to existing and potential clients.

You’ll also want to consider including customized USB drives if you you use USB drives to deliver the images to your clients. Then, there are thank you cards you can send to your clients with the USB drive, as well as other branded marketing materials such as discount coupons, rack cards, even postcards. The possibilities are endless, and while you don’t have to get all of these items, investing in a solid printed marketing package will allow you to stand out from the crowd of other business owners as an established and reliable industry leader!

Maintain Consistency | Print Marketing Guide

Every piece of printed marketing doesn’t have to look absolutely identical, but they should all look planned as a cohesive whole. Imagine all of your marketing items laid out in front of you on a desk. Does it all look like it comes from the same source? It should. And the best way to achieve this unified look and feel is by clearly defining your branding guidelines for using specific fonts, colors and logo variations throughout your material. Regardless if the designer already worked with you, or you just hired them to design a brochure for your photography business, they’ll have a clear sense of what elements to use to ensure the brochure fits right into your existing marketing collateral.

For Font’s Sake, Limit The Number Of Typefaces | Print Marketing Guide

Whenever we design marketing collateral for photographers just like you, we make sure our design decisions don’t affect the readability! Each marketing item has a slightly different purpose, but majority of them are used to communicate a message in one way or another. If a potential client can’t read your content, the marketing collateral package you’re using will end up being a wasted investment on the whole!

So, what can you do to make your marketing collateral as easy as possible to read? First of all, you’ll need to pay attention to the fonts you use. Don’t use complex calligraphic fonts for important pieces of information. But that’s just the beginning. You’ll also want to limit the number of fonts you use for your marketing collateral. Not only will fewer fonts help you maintain consistency throughout your different materials, but it’s also a lot easier to read. The human eye finds it difficult to scan multiple fonts at once, so limit the number of fonts you use to 2-3 fonts max! And lastly, you’ll want to pay attention to the color of the fonts you’re using!

Don’t Be Afraid Of Using Some Color | Print Marketing Guide

Color can be a designer’s best friend – when used right, it can help bring a design to life, emphasize important elements and even communicate a particular message. When it comes to the text color, you’ll want to stick with dark fonts on bright backgrounds for the sake of readability. White font on a black background might reduce readability, especially if the text is a longer paragraph. You’ll also want to avoid low contrast between the text and the background – for example, a light gray copy on a white background is the perfect recipe for a disaster.

Just like you’ll want to limit the number of fonts, it’s best to limit the number of colors you use for your marketing materials to 2-3. You’ll want white or light gray, your brand’s color and an accent color you’ll use only to emphasize important information. Using too many colors will definitely get your marketing collateral noticed, but it might end up being for all the wrong reasons!

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.