The nascent noSQL market is extremely fragmented, with many competing vendors and technologies. Programming, deploying, and managing noSQL solutions requires specialized and low-level knowledge that does not easily carry over from one vendor's product to another. A necessary condition for the network effect to take off in the noSQL database market is the availability of a common abstract mathematical data model and an associated query language for noSQL that removes product differentiation at the logical level and instead shifts competition to the physical and operational level.