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Thursday, 12 February 2009

CAR - Put the Petal to the Metal

To commemorate their 50th Anniversary, Lilly Pulitzer created a limited edition Jeep Wrangler in an iconic print (named “petal to the metal” of course!) for New York Fashion Week.

The Lilly team knows that Fashion Week means one word, schlepping! Lilly Pulitzer extended an invitation for one FULL day of complimentary, colorful rides for a select group of editors, stylists, and VIPs to shuffle between shows- after all, black cars are SO last season. Lilly treated them to a taste of sunny Palm Beach during a New York winter, and let the Lilly-clad chauffeurs do the driving (how could anyone refuse?)

What do you think of the cheerfully decorated jeep? It is a little bit much for me but if you fancy one, they are for sale.