Amazon currently has the new Amazon Fire TV on sale for $54.99 on their website, but you can save an additional $5 if you buy it in person at one of their pop-up stores. The third generation Fire TV can be purchased for $49.99 through February 4th, the day of the Super Bowl, at pop-up stores in malls, Whole Foods, and Kohl’s across America. That matches the lowest price the new Fire TV has ever been.

Just look at it this way, Amazon really does NOT want to be in the kODI business. It’s not a 4K HDR lossless audio KODI box, for that you need a shield. But if you use it as intended for streaming I’ve heard it’s not that bad and at least it’s faster than the fire TV stick. They really have zero incentive to come out with some super powerful streaming box it’s simply not needed it for their platform and is never going to happen