Facebook Adding Dating To Its Mobile App

Facebook wants to show you some love. CEO Mark Zuckerberg just announced that the social media site is going to add a dating feature to its mobile app. The announcement was made at the F8 developers conference—held in San Jose, California. This comes on the heels of their Indeed-like job board for blue collar workers.

The move puts Facebook in direct competition with other dating sites like Tinder. According to Zuckerberg, the idea is to help people build “real, long-term relationships — not just for hookups.” The CEO went on to add that it is an opt-in only feature and that it is “designed with privacy and safety in mind from the beginning.” He also let attendees know that the dating information will not be shared with your friends and family. It will only be viewable by people outside of your network who choose to be seen.

Facebook has always had a relationship status section on its pages. However, that type of data was limited. The new feature will be a lot like other mobile dating apps. However, Facebook is trying to gear their feature toward a more community-focused mindset. Their plan is to connect users through the groups they join and events they attend in order to make better matches. The feature will not be open to those who list themselves as “married” or “in a relationship.”