People Are Seriously Obsessed With The Woman In This Nike Instagram

A recent Nike ad just killed the game for two reasons. 1: It taught women how to properly shop for sports bras. 2: It featured a woman with curves. Educational andinclusive? Nike, you did the damn thing! The company uploaded the ad to Instagram—prompting social media users everywhere to celebrate it. Because seriously, it's not every day an ad teaches you something while breaking down conventional beauty barriers. Ugh, I think I'm in love.

The ad is super simple in nature—as is the Nike way. It features a beautiful woman clad in a sports bra and leggings, stretching her arms as she prepares to, presumably, work out. "Welcome to Sports Bra 101," the caption reads. "Fact: Most women wear a band too big and cup too small. Raise your hands above your head. If the band moves up, you may need to size down." Who knew? I didn't. Nike also linked to an article on its site that walks you through the step-by-step process of sports bra sizing, because a lot of us probably need it. (<3.)

Instagram users rushed to the comments section to flood it with praise and encouragement. "Finally a real woman keeping her body healthy," one user wrote. "It makes me feel motivated," another followed up. Messages filled with positive feedback echoed throughout the comments section as users celebrated Nike for showing that fitness is for everyone. As one user said, "We need to see more of this activewear and models to make every 'body' feel good about moving!"

So 10/10 Nike. We hope to see more of this quality advertising in the future!