Will Zuckerberg Cause an InstaFail?

Image from: White Gadget If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have

If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have fared online.

Since 2009 Facebook has acquired Gowalla.com and Friendfeed.com (among other acquisitions). While Gowalla still technically has a domain name it does not receive a high amount of traffic. Friendfeed is still active online but has seen a significant decline in traffic.

While the trend seems to not bode well for any of the above companies, Instagram seems to be expanding at a different pace. While Instagram has promised that the app will not be going anywhere, it seems that history has a tendency of repeating itself.

Will you still use Instagram? If not why?

About Alyssa Maine:Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.

Comments

I’ll still use Instagram. Hopefully Facebook and Instagram will remain pretty separate, based on what Zuckerberg said on his own Facebook timeline (https://www.facebook.com/zuck/posts/10100318398827991), and Facebook can simply learn from Instagram as opposed to changing it. But you’re right, only time will tell.

Sanchita

Well not every acquisition is done to grow a good thing. If viewed as a threat it is acquired before it grows any bigger and better, whereas sometimes it is acquired with the noble intentions of taking it to the next level but if intentions and wishes were horses,beggars would ride!