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As journalist/programmer Stijn Debrouwere has argued in a persuasive essay about the challenges facing the news business, journalism isn’t being disrupted just by different forms of journalism — it’s being disrupted by things that don’t even look ...

...But into the breach stepped our new CMO Yuval Harari with the following that I felt it was only fair to share. If you want to know about the world of circulation as it applies to the online business – then read on."Dear Team, Hope this note helps you to make some sense out of all this mess. You are right about the need to know exactly how much and what kind of traffic you have.Let us set the terminology right, so we can work together better, understand each other and be updated like pros....
Via Jeff Domansky

Transmedia literacy implies engaging critically in nonlinear narratives of all kinds, from entertainment and branding to journalism. We build mental models unconsciously, to create a holistic understanding. In entertainment, we revel in narratives of choice--we can actively pursue and evaluate content based on enjoyment, relevance, and identity. Many other narratives are more subtle, news, commercial and social stories can be equally immersive and persuasive without our awareness. Transmedia literacy emphasizes the need for mindful attention to the narrative construction that create larger ideaworlds in our off and online environments.

Dr. Pamela Rutledge: "Transmedia storytelling goes beyond the need to segment such skills as search and collaboration. It demands the ability to recognize, understand, and interact with narrative threads across multiple modalities, not just within them."

"Mass media producers are scrambling because they can no longer take viewers’ attention for granted. Audiences have choice and are psychologically and technologically empowered to seek content worth their most valuable asset—attention."

in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Via Jeff Domansky

“ The D.O.: How do you hope to see the future of journalism evolve? A.R.: I think there are some things you hope will never change — the sort of fundamental purposes, duties and responsibilities of journalists. I think almost everything else will change and maybe that’s a good thing. The technology and the medium in which we work, and the relationship between journalists and readers will change, much of it for the better. As long as we do not lose sight of the core purpose of what we do.”
Via Manuel Pinto

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.