"Apple also heard about the theme and ad campaign. I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was 'Toyota's making us take it down...' Toyota had agreed to do so to 'maintain their good relationship with Apple', our Velti contact told me on the phone."

Apple is the kind of company that will cut you off if you do something like this.

Remember what they did to ATI when they preannounced graphics cards in new PowerMacs?

If Toyota didn't pull this, Apple would cut off their ability to even mention the names of their products in marketing their cars, or even offer an iPod/iPhone dock as an aftermarket option. Considering they are aiming for the younger market with their Scion line, that's going to lead to a real big financial hit.

Apple's sending a message to other large companies, which is "Advertise on Cydia at your own peril"