Explain "With a name like Smuckers, it has to be good"

This has irked me for years. What is this slogan saying? Is it that with a dopey name like Smuckers it has to be at least good tasting? Is there some other interpretation? I know in the grand scheme of the world this is trivial, but they keep running that ad with the kids delivering jam (and they missed my house again) and I started wondering. Help me get it......

They are playing up their company's history. Real people, a real family, the Smuckers, who cared about their product. It's not a made-up, folksy-sounding trademark, like Bartles & James. I have always liked these commercials a lot. The jams are OK.

By george this man has got it. It's an ugly name that sounds like it might be a secret obscenity.

I had an aunt and uncle (since passed) who grew blackcap raspberries. They were only able to sell the better crops to Smucker's (who paid higher prices). During the not-so-hot years they had to sell to Smart and Final Iris.

it's not Smucker's per se -- the 100-year birthdays were first started by weatherman Willard Scott back in the day. The segment proved enormously popular, so Smucker's lined up to sponsor it...and it's apparently been good for NBC and Smucker's ever since, if they're still doing it every morning.

I'm with you ricepad. That was the first thing i thought of.To further expand on this. I can't post it here because the mods will take it off. They probably will anyway, but look under Jams in this wiki entry:http://en.wikipedia.org/wiki/List_of_...