Mooyah

Sector: Restaurant

Founded: 2007

Headquarters: Plano, Texas

Units / franchised: 51/47

How they chose the name: The root of this made-up word was inspired by Stuart Scott's "booyah," but was changed to Mooyah because the brand is all about 100 percent beef burgers. "Mooyah is a fun word you can't say without smiling," company spokesman Ryan O'Donnell says. "It's contagious. It starts conversations."