A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Starbucks Mobile Program Reaches 6M Orders Per Month (GeekWire)
Starbucks is now processing millions of Mobile Order and Pay transactions per month. Usage is particularly high in stores where morning peak demand is high — in many of those stores, mobile orders exceed 10 percent of total transactions. Thanks to the program, “We have insulated ourselves from the brick-and-mortar problem that will face many retailers,” said CEO Howard Schultz.

GrubHub Stock Hits an All-Time Low After Uber Announces Food Delivery App (Business Insider)
Uber is going to eat Grubhub’s lunch – at least, that’s what investors seem to think in the wake of the ride-hailing company announcing its standalone food delivery service.

Google Paid Apple $1 Billion to Keep Search Bar on iPhone (Bloomberg)
The revenue-sharing agreement between the tech giants, which has never been disclosed before now, reveals the lengths Google must go to keep people using its search tool on mobile devices. It also shows how Apple benefits financially from Google’s advertising-based business model, which Apple CEO Tim Cook has criticized as an intrusion of privacy.

6 Social Media Tactics that Reduce Marketing Costs for SMBs (Street Fight)
In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is often less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.

Yahoo to Decide Next Strategic Steps After Quarterly Earnings (Reuters)
Yahoo will decide on its next steps only after releasing quarterly earnings on Feb. 2, as the company continues to resist investor calls to explore a sale of its core Internet assets. Yahoo has rebuffed several potential buyers just this month, including private equity firms.

Lessons from Google Maps (Fast Company)
Bret Taylor joined Google in 2003, helped lead the team that co-created Google Maps, was CTO of Facebook until 2012, and cofounded and is currently CEO of startup Quip. Here, Taylor shares what he learned as he saw Google Maps evolve through the years.

Street Culture: Startups Bring the ‘Sharing Economy’ to Commercial Real Estate (Street Fight)
Commercial real estate has so far been slow to adopt technology solutions, sticking with many of its traditional roles and processes to navigate a crowded, demanding market. But new companies like PivotDesk, TheSquareFoot, Fundrise, and PeerRealty are starting to change that.

Will Ad Blocking Become a Problem for Local, Too? (LSA Insider)
Greg Sterling: Though ad blocking efforts have been more focused on display, they can also impact paid search, and the brands and marketers that sell locally. Anything that impacts digital at the national level will ultimately impact local. The two worlds are not distinct; the technologies and channels are the same.

As Seattle Regulates Airbnb, Company Releases Study Showing Its $178M Annual Impact on Local Economy (GeekWire)
As Seattle lawmakers decide how to regulate Airbnb, the company wants to show the positive impact it’s making on the local economy. From August 2014 to July 2015, Airbnb said that guests generated $178 million in “total economic activity,” reporting that $30 million went to local Seattle hosts and “Seattle businesses benefitted from $108 million in direct spending.”

Olo Raises $40 Million to Expand Delivery Business (TechCrunch)
New York-based Olo, which just raised $40 million, works with large chains (Chipotle, Five Guys, Jamba Juice) to power their online ordering and pick-up business. Olo provides the software that integrates with in-store point-of-sale payments systems and website checkouts.

LBMA Podcast: Euclid Analytics, Foursquare, and Vistaprint (Street Fight)
On the show: Are you ready for a drive-thru supermarket?; GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Shelfbucks acquires Emmoco.