Friday, May 30, 2014

Get your marketing message heard

Can they hear your message?

By: LaTasha West

You’ve been busy trying to get the phone to ring or to get
clients in the door but no one is calling or stopping by. No one is opening
your emails, reading your blog or responding to your social media posts. You
are starting to get exhausted and frustrated.

Don’t give up; maybe your
audience can’t hear you.

It’s time to switch up your approach or PIVOT as I like to
say. When promoting a product or service, trying to tell a story or just get
someone’s attention you need the audience to hear you.

That’s marketing- marketing is getting your
message heard. So how do you do it?

Here are a few points to consider when crafting your
marketing message

1. Know exactly who you are talking to. Understanding your
audience will help you craft a message that speaks to them, to their hearts.
People decide with their gut, hearts and emotions.

2. Meet them where they are. This doesn't necessarily mean
physically, but that might work too. I mean find out what is important to them.
What do they want/need? What are their pain points? If you can present a
solution to a potential client’s specific problem you will get their attention.

3. Be Personal. Connect with the potential client. Use their
name if you know it, comment on what they were wearing when you met, mention
the place where you met. A personal connection is a great way to start a
conversation.

4. Speak in a common language. Do not talk over anyone’s
head. Do use big words, or company/industry jargon. Keep it simple so that they
can understand you. Think about how you zone out if someone is using words that
you don’t understand.

5. Keep it simple. Do not dilute your message with random
facts. Keep the listener focused on what you are presenting, only mention
details relevant to the point that you are making.

6. Bring it all together. After you have delivered you
message, it’s time to drive it home. Remember to remind the listener of their
specific problem that you are solving.
Clearly state that you understand their need and how you will help them.
Talk about your benefit to them.

Try implementing these steps the next time you present your massage and let me know if you see better results!

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I am a innovation, strategy and success consultant. Do you know that if you work with me I will push you, I will inspire you, I will coach you, I will educate you, I will fill you up with fire and ideas until you want to explode and then I will walk with you hand in hand into ACTION and into your PASSION! Check me out....www.herbusinessmag.comTwitter & instagram: 4herbusiness...Facebook:www.facebook.com/herbusinessconsulting