Sprout Social has just made it much easier for businesses to get a smart, deep, and professional handle on their social media interactions. As the market evolves, the timing is perfect—and some big players (hint: Google) should be taking note.

"Have you ever wondered what data is stored with your Google Account?" Google asks, and privacy advocates and techy-minded people will quickly answer "YES!" Now Google's Dashboard lets you see, but not delete, what's stored about you in Google's vault of mysteries.