Fashion Forces And Famous Unite For Good Cause

Fashion Forces And Famous
Faces Unite To Prevent Violence In The
Home

EziBuy supported by
a star studded line-up launches a major campaign.EziBuy,
New Zealand's favourite catalogue company is proud to
announce the launch of one of the largest fashion charity
initiatives in the southern hemisphere.

A specially
commissioned range of sleepwear, to be known as Handle with
Care is being launched in Auckland at Government House
tonight (17 August, 2005) featuring a cross section of
famous New Zealand women dressed in the garments.

The
joint venture is an alliance between EziBuy and one of New
Zealand's favourite and most successful international
fashion designers Trelise Cooper. Proceeds from the sale and
promotion of the range will be donated to the Handle with
Care foundation in support of Preventing Violence in the
Home, a charity that works to support at risk women and
children in New Zealand. Governor General, Dame Silvia
Cartwright is the patron of the charity and will host the
launch event.

Famous faces from the worlds of TV,
film, fashion and sport will launch the campaign by
modelling the signature Handle with Care butterfly t-shirts.
Television personality Lana Coc-Kroft, Oscar-nominated
actress Keisha Castle-Hughes, world champion Silver Fern,
Temepara George and fashion designer Sally Ridge will be
joined by George's daughter Justine and Ridge's daughter
Jaime to showcase the diversity of the range of nightgowns
and pyjamas.

As Australasia's largest apparel and home
catalogue company, EziBuy will use its database of over a
million customers, five retail stores and on-line shopping
service to drive the campaign.

Trelise Cooper has donated
her time and skill to creating a range of pyjamas and sleep
wear for the catalogue giant. Over a 12 month period
Trelise will design a total of four collections for EziBuy,
who will market and sell the range here and across the
Tasman.

Managing Director of EziBuy Gary Rohloff says
the three way partnership is a perfect fit for all the
parties involved.

The charity connection is an
opportunity for EziBuy to promote its concerns about the
safety of New Zealanders. "Domestic Violence is an issue
that affects New Zealanders from all walks of life and
EziBuy is committed to helping New Zealanders feel safe and
secure in their own homes. The opportunity to work with one
of our most talked-about and successful designers, Trelise
Cooper was an easy decision for the company and it's
fantastic to be able to offer her distinctive style as a
surprise addition in our catalogue."

Averaged out
across the collection, approximately $15 per garment sold
will be donated to the Handle With Care
campaign.

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