Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region.

Among these were several Creative, Digital, and Specialist Agency of the year awards, and two in particular that went to those in the Social@Ogilvy network:

Bronze – Specialist Agency of the Year: Social@Ogilvy, Hong Kong

Japan/Korea Account Person of the Year: Young Chang, Social@Ogilvy Korea

As Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific, said, “These wins highlight the breadth of our expertise across Asia as the Creative and Effective weapon of choice for brands in the region. We are hungrier than ever to push the limits in this rapidly-evolving region.”

British Airways

British Airways: From Static Content To Emotional Storytelling

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British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.

British Airways: From Static Content To Emotional Storytelling

share

British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.