MAYHEM: Grimsby is recreated in Essex for Sacha Baron Cohen's new film [INF]

The Lincolnshire town is the inspiration for Baron Cohen's new film, imaginatively entitled, Grimsby.

A pop up film set in Tilbury, Essex, has transformed into a graffiti-covered filthy slum on a backdrop of stained mattresses, empty special-brew cans and old fast-food wrappers.

The new film sees the 42-year-old actor playing a football hooligan in the 1980s and he has been spotted filming sporting a Liam Gallagher-esque haircut, socks, flip-flops and an England shirt.

The film set has prompted outrage from many Grimsby residents who believe Baron Cohen, famous for his role as Borat, is portraying their community in a negative light.

LITTER: Drinkers hang around on streets covered in rubbish [INF]

NEW ROLE: Sacha Baron-Cohen plays a football hooligan in the new film [INF]

North East Lincolnshire Councillor Matthew Brown said: "It is using the town's name in potentially a poor light. What also worries me is that there is no benefit to the local economy which is carrying the town's name.

"Anything that you associate with football hooliganism is going to be negative, but I hope people will be open-minded when they watch the film."

Production of the film, which is set to be released in September 2015, is already underway and a scene which shows a man urinating out of a window onto the street has already been shot.

Other scenes include prostitutes waving wine glasses as they stumble down a street and a woman offering a can of beer to a child.

LAYABOUTS: Grimsby residents were not happy with how they were portrayed [INF]

FILTHY: An actor urinates into the street [INF]

Local residents queued in the rain in to watch the filming. It was suggested that the gloomy weather was "accurately mimicking conditions" back in Grimsby.

Baron Cohen's name has become synonymous with controversy after his 2006 mockumentary, Borat, became a global hit.

He played a TV presenter from Kazakhstan intent on learning about American culture and successfully offended both Americans and Kazakhs who claimed that they had been exploited and felt the depiction of their cultures was unfair.

NEGATIVE: Grimsby is portrayed as having a binge-drinking and cheap culture [INF]

The town of Staines even changed its name, to Stains-upon-Thames, after the amount of negative attention it received during the Ali G years.

Sylvia Robinson from Grimsby's Brides and Maids, was surprised to find the comedian had changed a Tilbury shop to Maids and Brides and branded the film "ridiculous".

She said: "I think he's a ridiculous man, I won't be watching."

Baron Cohen visited Grimsby last year and was spotted taking in the Mariners' clash with Cambridge United at Blundell Park.