the 4 most beautiful spots on disability and the breaking down of mental barriers,,it,Visual marketing and visual story telling are not simple activities: we need to study the final user, knowledge of the market, analysis of the common imaginary.,,it,Speaking of disability is even more difficult and even more complex is talking about the inability of all of us to look behind stereotypes, the fear of the different, our mental limits.,,it

Putting all these three things together is even more difficult and that is why creating a spot of awareness on the world of disability is very difficult: you often risk to say obvious things, to expire in the annoying swamp of the pathetic, to touch uncovered strings and nerves of people with disabilities, of their families. When we try to get out of the path and have a more ironic attitude, we risk crossing the border of the politically correct, which each person establishes in a personal way.,,it,We of,,it,, that we have made our mission our mission (of breaking down architectural and mental barriers to the world of disability) (,,it,with relative campaign,,it

Noi di Movidabilia, che dell’abbattimento delle barriere architettoniche e mentali verso il mondo delle disabilità abbiamo fatto il nostro la nostra mission (con relativa campagna) we see many commercials and campaigns on this topic and today we have the idea to share with you the 4 best spots on the subject, widespread in various countries of the world.,,it,Think beyond the label,,en,, USA.,,en,Before a spot and a slogan,,,it,(translated into Italian, look beyond the labels) is an American network that unites public and private bodies to promote the recruitment of people with disabilities in the world of private enterprise.,,it

His first spot is brilliant because it shows a normal company with people with various types of "disability" (inability to dress well or use technology, inability to moderate the tone of the voice or make coffee), presented by a manager in wheelchair which asserts that these people, despite their "disabilities" have qualities that make them unique in the company.,,it,We like it because it sends a clear and intelligible message to everyone, ironic and not pathetic.,,it
Ci piace perché manda un messaggio chiaro e intellegibile a tutti, ironico e non patetico.Soprattutto ci piace perché tocca un aspetto importantissimo ma che in Italia passa molto in secondo piano, cioè l’importanza e il valore di integrare persone con disabilità nel mondo del lavoro, non perché è “etico” ma perché conviene anche alle aziende. Assumere una persona con disabilità non è un atto di bontà ma una buona mossa imprenditoriale.

Let’s see the difference, with the eyes of a child

Qualche anno fa ha fatto velocemente il giro del web uno spot realizzato dall’agenzia Leo Burnett, commissionato dall’associazione francese Noémi; parents and children were invited to imitate the funny faces that appeared on the screen. At one point the funny face, the grimace to be imitated, was made by a girl sick with Sla. While the children continued the game, imitating the grimace, the parents were respectfully embarrassed, with a look of benevolent sympathy towards the actress (actually affected by Amyotrophic Lateral Sclerosis).,,it,The message is clear: we try to look at the differences with the eyes of a child, who does not see disability where there is also something else to see.,,it
Il messaggio è chiaro: cerchiamo di guardare alle differenze con gli occhi di un bambino, che non vede la disabilità laddove c’è anche altro da vedere.
We like the spot above all because it does not focus entirely on the "child" factor that in advertising has an easy road, but because it puts it in clear and direct comparison with adults.,,it,And above all it is an effective spot because it does not judge adults: parents who see a sick girl instead of a funny grimace, are not bad or insensitive people, they are good people, even empathetic, but they have learned to see suffering first and then joy because if being a child is beautiful, being an adult is not easy.,,it,Checco Zalone and the spot for,,it,FamiglieSma,,it,How to forget the spot acted nothing less than Checco Zalone for FamiliesSma in 2016!,,it

Come dimenticare lo spot recitato niente meno che da Checco Zalone per FamiglieSma nel 2016!
A small affection from spinal muscular atrophy becomes the "persecution" of Checco who, as the only way to stop being blocked by the stair lift and to get back his car park has to donate money to the research against SMA, in order to take care of the little Mirco (and let him search for his parking lot like all of us.,,it,We like it because it is funny, because it is paradoxical and speaks of a ridiculous problem (do not find parking) in the face of a much larger problem. We like it because it completely reverses the perspective of donation and research, making it a paradox. Above all, we like it because it touches the,,it,average Italian,,it
Ci piace perché fa ridere, perché è paradossale e parla di un problema irrisorio (non trovare parcheggio) a fronte di un problema ben più grande. Ci piace perché ribalta completamente l’ottica della donazione e della ricerca facendola diventare un paradosso. Soprattutto, ci piace perché tocca l’italiano medio that is in each of us, that part that is not generally involved and called in every message of awareness.,,it,We all Play for Canada, Canada,,en,The spot for the Canadian Olympic Paralympic Committee has been running around the net these days,,it,We all play for Canada,,en,we all compete for Canada, giving that all a special meaning.,,it,A child plays football, sees one of his peers in a wheelchair and with a look empathizes with him.,,it,The day after the child in a wheelchair finds the ball, brings it back to its peers and, finding them all intent on playing on strange wheeled instruments of various kinds, spontaneously joins them.,,it

We all Play for Canada, Canada

Sta facendo il giro della rete in questi giorni lo spot del comitato para olimpico canadese dal titolo We all play for Canada, gareggiamo tutti per il Canada, dando a quel tutti un significato speciale.
Un bambino gioca a pallone, vede un suo coetaneo in sedia a rotelle e con uno sguardo empatizza con lui.
Il giorno dopo il bambino in sedia a rotelle trova il pallone, lo riporta ai suoi coetanei e, trovandoli tutti intenti a giocare su strani strumenti a ruote di vario tipo, si unisce spontaneamente a loro.
The spot ends with a patriotic message, which can lend itself very well to all the nations of the world: When we bring out the best in us, our nation stands out a little more.,,it,We like it because it's about sports and not just for this.,,it,This spot shows that when a system is designed to accommodate everyone, everyone comes in spontaneously, without being pushed or forced. If a system is egalitarian, it works well alone. Above all we like it because it demonstrates that even a child would be able to create a just and egalitarian system.,,it
Ci piace perché parla di sport e non solo per questo.
Questo spot dimostra che quando un sistema è studiato per accogliere tutti, tutti ci entrano dentro in modo spontaneo, senza bisogno di essere spinti o forzati. Se un sistema è egualitario, funziona bene da solo. E soprattuto ci piace perché dimostra anche un bambino saprebbe creare un sistema giusto e egualitario.