Decades after his untimely death, Hollywood’s original badass is still relevant today. His cool self-confidence, defiance of authority and macho style changed cinema forever and had a profound influence on TAG Heuer’s own story. He took the path less traveled living on the streets, joining the circus then the marines, but raced ahead and blasted through the box office for two decades in iconic titles like “The Great Escape,” “Bullitt,” “Papillon” and “The Thomas Crown Affair.”

Off screen, he enjoyed the dangerous thrill of motorsports. In the famous 1970 film "Le Mans," he wore a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist, catapulting the watch into superstardom. The blue-faced watch and the blue-eyed actor have been linked ever since, a timeless ode to TAG Heuer’s “don’t crack under pressure” attitude.

Subscribe to our newsletter

Enter your email

By checking this box, you agree that you have read and accepted the TAG Heuer Terms of use and that your data will be processed by TAG Heuer, in conformity with its Privacy Policy. Please refer to this policy for all details surrounding the processing (including use, transfers and retention) of your data, as well as to learn more about your rights and choices regarding such processing.