It's rare you get something for nowt but that's exactly what's going down at Twycross Zoo this weekend in celebration of ginger primate, the orangutan... you just need to do ONE thing.

Be ginger.

Whether it's natural, dyed or a wig, anyone sporting red hair on Saturday, August 19 will get into the family attraction for free.

What a little cutie! (Image: Twycross Zoo)

It could be quite the saving as tickets to the zoo, in Burton Road, Atherstone, usually cost £16.80 for an adult ticket and £12.48 for a child aged three to 16, kids under three years of age get in for free.

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The all-day freebie is in celebration of World Orangutan Day and aims to encourage the public to take action in helping to conserve this great ape species and raise awareness of the many threats they face.

Populations of orangutans in the wild have dramatically declined in the recent years.

Orangutan Maliku, with her new baby, at Twycross Zoo (Image: Lucy Ray)

There are now only an estimated 14,600 Sumatran orangutans and 55,000 Bornean orangutans according to the International Union for Conservation on Nature (IUCN), which lists both species as critically endangered.

While there are many factors, the crisis of the orangutan is above all linked to unsustainable farming of palm oil.

Orangutan Maliku, with her new baby, at Twycross Zoo (Image: Lucy Ray)

Twycross has five Bornean orangutans and is one of only two zoos in the world to have welcomed two orangutan babies in the past year (pictured).

At 40-years of of age Kibriah is the oldest of the group but she's also mum to a newborn baby girl who was born in June.

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The older baby, boy Basuki, was born to Maliku in March this year and the group is complete with the boy’s seven-year-old sister Molly and the impressive male Batu.

Orangutan Maliku, with her new baby, at Twycross Zoo (Image: Lucy Ray)

During the World Orangutan Day keepers will be at hand to provide more details about the zoo’s own group, highlighting the plight of orangutans in the wild and explaining what steps visitors can take to help save the species that could face extinction in the next 10 to 20 years.

Maliko (Bornean orangutan with her baby (Image: Jamie Gray)

“Since Twycross Zoo opened in 1963, orangutans have been a key species that we have cared for," says Loraine Miller, Great Apes Deputy Team Leader at Twycross Zoo. "They are among the most intelligent primates, using a variety of tools to forage and play and our visitors can witness this first-hand.

"World Orangutan Day is crucial to help us raise awareness about the declining orangutan populations caused by poaching, habitat destruction and the illegal pet trade. We want to offer our visitors a fun day out for all, but also encourage them to take action in preserving this amazing species.”