BE THERE AT

Do you always get what you expect? Let's hope not! Because this year's Swatch The Club Watch is all about ... shaking up your expectations! The idea for be there at started with the Flash Mob ad campaign for Swatch, which encourages people to shake things up, individually and all together as a community! And, shaking up pre-conceived ideas of what a Swatch should be, be there at makes you think twice just to read the time of day. The innovative Special Packaging will "shake you up", too! Oh, and don't forget to think of the next Flash Mob, where you will meet with other like minded Swatch originals: so, be there at ...