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Other News

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

July 23, 2018 / Ginny Marvin

Following on the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as media, analytics, text and more. In the vein of Snapchat and Instagram stories, AMP stories provide publishers with rich media storytelling options designed for the mobile web (though AMP Stories also works on desktop). There is a new beta available to publishers using DoubleClick for Publishers (soon to be called Google Ad Manager) to serve ads within AMP stories. Publishers interested in the beta can let the AMP team know via Github (registration required). Below is an example of a Google Home ad showing within a story. You’ll notice there is a “Shop Now” call-to-action button in the ad. (As much as Google touts that AMP i...

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Other News

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...