Watch and Learn: MagNet Videos Now Available

Can’t get enough of the MagNet goodness? It’s impossible to condense the sheer energy and excitement of #MagNet17 into a digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, each with condensed and longer video versions.

Increasing the Total Media Buy (AD1)

Many advertisers get focused on buying certain issues or special sections. In this session, ad sales expert Ryan Dohrn helps advertisers zero in on how to get them to buy more and avoid “shiny object syndrome” with just three simple questions.

How Analytics Can Make You a Better Editor: Or How to Stop Worrying and Love the Numbers (ED1)

Remember how Carley Fortune, Deputy Editor of Chatelaine, showed analytics-skeptics and metric-fearers how to use analytics advantageously and understand audiences more deeply? Well, now we have it on tape.

Watch her guide the audience through how to assign smarter, craft better headlines, work more efficiently and drive readers to their best stories.

Managing B2B Data in a Digital World (CC5)

In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage.

In this session, Vesna Moore illustrates how to assess business’ data needs, how to better manage data for deep analysis, how data can help generate revenue for sales teams using data models; how data can help editorial teams; and how to keep email-data CASL compliant.