For the first quarter of 2014, total revenue of $2.2 billion decreased 11% compared to first quarter 2013, or 3% in constant dollars. Total units decreased 6% and price/mix was up 3% during the quarter. Active representatives were down 4%, while average order increased 1%. Beauty sales declined 12%, or 4% in constant dollars. Fashion and home sales declined 9%, or 1% in constant dollars.

In Latin America, revenue was $1.06 billion for the first quarter of 2014, down 7% versus the first quarter of 2013. Active representatives also were down 1% in the region. However, first-quarter constant-dollar revenue growth was primarily due to higher average order, which benefited from pricing, including inflationary impacts, primarily in Venezuela, partially offset by a decrease in active representatives. Brazil revenue was down 10%, or up 5% in constant dollars, primarily due to higher average order, and Mexico revenue was down 12%, or 8% in constant dollars, primarily driven by a decrease in active representatives and lower average order. Venezuela revenue was up 27%, or 54% in constant dollars, primarily due to higher average order, benefiting from the inflationary impact on pricing that was partially offset by a decrease in units sold.

For Europe, the Middle East and Africa (EMEA), revenue was $657.8 million for the quarter, down 11% compared to the same period in 2013. Active representatives dropped 6% as well. First-quarter constant-dollar revenue declined primarily due to a decrease in active representatives. In Russia, revenue was down 23%, or 11% in constant dollars, primarily due to a decrease in active representatives, negatively impacted by a slowing economy, including the impact of geopolitical uncertainties. U.K. revenue was up 1%, or down 6% in constant dollars, primarily due to a decrease in active representatives, as well as lower average order. Turkey revenue was down 22%, or 3% in constant dollars, primarily due to a decrease in active representatives, and South Africa revenue was down 16%, or up 1% in constant dollars, primarily due to an increase in active representatives, partially offset by lower average order. The results of South Africa also were negatively impacted by a postal strike during the first quarter of 2014.

North America saw revenue of $295.7 million for the first quarter 2014, a 22% drop from first quarter 2013, and active representatives dropped 18%. First-quarter constant-dollar revenue decline was primarily due to a decrease in active representatives and a decline in units sold, and North America constant-dollar beauty sales and fashion and home sales each declined 21%.

For Asia-Pacific, the revenue for first quarter 2014 was $166.4 million, a 17% decrease from first quarter 2013. Active representative decreased by 8%. First-quarter constant-dollar revenue was primarily driven by a decline in China, and revenue in the Philippines was down 10%, or 1% in constant dollars, due to a decrease in active representatives, partially offset by higher average order. Revenue in China was down 41%, or 42% in constant dollars, primarily due to a decline in the number of beauty boutiques, which negatively impacted unit sales.