Monday, October 29, 2007

John K Commercials part 2: Internet commercials

Internet Ads and Banners

Online advertising has many distinct advantages over TV ads. The ads can be longer than 30 seconds. This gives more time to get the message across and more time to make the ads be fun and understandable. The ads can take you to the sponsor's website. The ads can feature entertaining mascots.

MAKE PEOPLE UNDERSTAND AND REMEMBER THE PRODUCT:Think about how many TV commercials that you are vaguely aware of but can't remember what they are selling.

ADS CAN BE ENTERTAINING AND SELL THE PRODUCTThis is the way to get huge click throughs and sales. Make the ads entertaining!

I've been doing animated online ads in Flash since 1997 and here are a few.

Products can directly sponsor shows, which is the ideal way to advertise your product. The audience associates their good feelings about the show with the sponsor, and the star of the show advertises the product.

I've always loved that Wally Whimsy / Rice Patooties piece. Cereal companies should hire you to design their mascots, packaging and commercials. Then kids will be on the cereal like Charlie Sheen on a hooker.

haha, nice! i love watching your cartoons. i tested my schoolmates on whether cartoon commercials were way better than what's out right now, and 100% agree, they would rather watch your commercials than anything else. these are non-animators mind you! it's very inspiring to see what cartoons are capable of and how you use them.

on a side note, last night i watched Spike&Mikes cartoon show, i think from the mid 90's, and i instantly picked out a piece you helped with: some dog and a baby with a sucker face. brilliant! and then i heard the dads voice and recognized it immediately.