PSFK Labs is looking to develop strategy and thought leadership for the world’s leading corporations. Through our unique process, we tell thoughtful stories about the future, and how companies and their customers fit within them. In the last 12 months, PSFK has provided such work for Google, Nike, Intel, Samsung and Target. Previous clients include Apple and BMW.

Our flagship event aims to provide inspiration for our audience to achieve balance and become effective in their lives

At the PSFK offices we’re getting excited about the PSFK 2015 conference and associated programming that we’re putting together in April. This year we are driven by the theme “Live, Work, Play Better’ – a mantra that we have taken on to direct not only the event, but the site itself, the business behind it – and we are even taking this into our personal lives.

At an event in New York today that PSFK attended, London Mayor Boris Johnson debated the benefits of technology with Arianna Huffington. While the Huffington Post founder argued for the need to disconnect from our wired world, Johnson responded that this always-on environment actually has its merits. While the two jovially sparred with references to Ancient Greek mythology; Huffington’s line was:

Report offers recommendations for startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with today's consumer lifestyles

We are pleased to announce the latest in our series of thought leadership publications. The Mobile Commerce Playbook is intended to help businesses take a forward-looking approach to leveraging mobile as a core part of their offerings so as to deliver personalization, relevancy and convenience to every consumer in the commerce journey. Created in kind partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the lifestyles of today’s consumers.

With so much attention surrounding the cryptocurrency, many people may be aware of the Bitcoin revolution as it took hold of the Internet a few years ago. But what is Bitcoin and how do you get your hands on some?

Curated products at the Wellness Story store have been selected by personalities like Bobbi Brown and David Pogue

Media company Yahoo has partnered with the founders of the rotating themed store, Story, to create an experience that brings to life the voices found on its major publications. It will also provide New York City residents and visitors plenty of Valentine gift ideas.

Could a national brand platform drive the business success of local producers?

People seem to be rejecting the notion of large corporations and are looking for companies whose people and story they can connect with. Business Week only recently wrote about the problems that the generation-relevant burger-chain Shake Shack was giving an out-of-touch McDonald’s.

Men's designer turns to the reality of customer lives to develop gritty campaign

London Denim is a entrepreneurial denim brand always looking to reinvent itself. It was born in the London Fashion Week exhibition of September 2001 when Simon King, working with Julian Roberts, snuck London Denim’s first jeans onto his BFC-sponsored stand.

A look at PSFK's approach to creating brand-supported content at speed and volume.

At PSFK, we recently took our model of rapid content generation and tested it to see if we could apply it to video. As many of you know, moving image is becoming a critical digital format – and in the same way we’re seeing content consumption flip from desktop to mobile devices, no doubt we will soon see video supersede the written word on the web.

Work with the world's most progressive companies across PSFK's departments

Our growing team needs support and assistance across different aspects of our media business. We offer unique experience at a company at the forefront of innovation & change. We work with the world’s most progressive companies as we develop thought leadership for them and then communicate this with the market.