Think Outside the Box and Inside - Poster

The most common response people give when asked to 'think outside the box' is 'what's the use? We won't be able to afford what we suggest.' That's the whole thing.

Any innovative idea, if it is not executable with the constraints of business or technology as it is today, is not really an innovative idea.

Coming up with the great idea is just half the story. Being able to make it happen - within the box - is the rest of it. There is no useful out of the box thinking, without a possible inside the box executing.