When asked if they were willing to pay 11 percent more on their monthly water bill "to help ensure continued access to a reliable and consistent supply of clean water," 63 percent of American voters said yes, according to ITT.

"When applied across all American households, this increase is equal to $5.4 billion--or four times the (fiscal) 2009 federal investment in our nation's drinking water systems." ITT said in a statement.

When asked to rank the most important service, 95 percent of U.S. voters put water in first place followed by electricity, heat, Internet, cell phone, landline phone, cable TV, and cooling systems, respectively.

Perhaps most interesting is that the desire for reforming the U.S. water infrastructure remained around 80 percent in favor, regardless of how the data was parsed. Gender, age, party affiliation, income level, region of the country, or whether the respondent came from a water-challenged or water-rich state did not seem to matter.

The survey, which was conducted between August 6, 2010 and September 3, 2010, included 1,003 registered voters from 50 states, as well as 502 industrial and agricultural businesses.

On the corporate side, 57 percent of industrial and agricultural businesses said they were willing to pay more in bills in order to ensure a continued clean and reliable water supply. When asked to name their price, 7 percent was the average acceptable increase, according to the ITT report.