CINCINNATI -- Charity-minded callers are getting intercepted by a sex phone line because of a misprint on Cincinnati Bengals wide receiver Chad Ochocinco's namesake cereal boxes.

Courtesy of PBLsports.com
Because of a wrong toll-free prefix for a number listed on Ochocinco's cereal, callers are directed to a phone sex line instead of a children's charity.
The phone number is supposed to connect callers to Feed the Children, which benefits from sales of "Ochocinco's". But because the box has the wrong toll-free prefix, they get a seductive-sounding woman who makes risque suggestions and then asks for a credit card number.

Cincinnati-based Kroger Co. said Thursday it was pulling all Ochocinco cereal boxes from its grocery shelves because of the error. Some local stores had them on special display after the launch about a month ago.

Tara Sands of Reading, Ohio, told WCPO-TV and the Cincinnati Enquirer that her family called the number on the box hoping to learn more about the charity.

Ochocinco told WCPO that the number was clearly a mistake and he's sure that the maker will fix the problem.

A woman who answered the phone at Pittsburgh-based PBL Sports, which specializes in such limited-edition products featuring star athletes and their favorite charities, told the Enquirer that the company is looking into the situation.