(Re) Starting Your Career #5 – Do What You Said You Would

Over and over again trust, credibility, and integrity come up as characteristics of effective leaders. Many words have been written about trust. It’s one of those words like integrity that has hundreds of meanings to different people. But the reality is quite simple.

In order to be an effective leader, the people you’re leading must trust you. In order to be trusted, you must do what you said you were going to do. I’ll say it again, because it’s that important:

Credibility results from doing what you said you would. Like most basic truths, this is both simpler and more complicated than it sounds.

It really is as simple as keeping your word. Here is the complicated part:

Credibility means keeping your word even if it costs you. Doing more than you expected to do or losing out on something else if that what it takes. It means keeping track of your commitments so you don’t “forget”. Unintentionally breaking your word is still breaking your word.

It means being disciplined enough to know what you can say yes to, and most importantly when you should say no. Keeping your word even to people you don’ t like. Saying no even when it means disappointing somebody you do like.

It means being very very selective about what you do say yes to. It means doing your best in all those circumstances. Even when what you want to do the most is just get “it” done and off your plate so you can move on to something else.

It means being transparent about where you are progress-wise. Reporting on progress is part of the commitment. It means being blunt and honest even when it hurts or is uncomfortable. It also means admitting when you can’t keep your word, and being transparent about what you can and will do going forward.

Credibility is your most valuable asset as a leader. Don’t believe me? Go read “The Leadership Challenge”. Or “The Five Dysfunctions of a Team”. Then come back and tell me why trust isn’t at the top of the list. If people don’t trust you, nothing else will get done. Everything will be a struggle, Conflict, not the healthy kind, will abound.

Now, go examine your commitments. Choose only the most important ones. Choose carefully. Do those first. Honestly manage the others. Then thrive.

Bernie works with small, medium (and sometimes) large companies, start-ups, and volunteer organizations to help them set a vision that is executable, to be effective, and to surround themselves with people who will help them succeed. I believe the workplace is a place to thrive, not just survive. Call me if you want help transforming your business.