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VW Polo viral - the punchline kills. (uk)

Rumour Mill Update: As predicted, this volatile viral has been flagged as a fake at this time. However, if previous and similar events are any indication, the story will morph before it runs its course.

Rumour Mill Update 2: If you go to http://www.leeanddan.com and click on "Virals", then click on "Playstation", a "Volkswagan" (sic) link appears above it, but doesn't appear to go anywhere at this time (8:51pm Central). So... current buzzy status is now set at Spec Viral or True Viral.

Rumour Mill Update 3: It has been brought to our attention that the RoSPA (The Royal Society for the Prevention of Accidents) is incensed at this spot. They noticed that the driver of the VW doesn't appear to be wearing a seat belt or any other form of safety harness, thus making him a unsuitable role model for impressionable British youth. "Remember, ladies and gents - Seat belts save lives."

Totally conflicted. It's funny. I laughed. But should I have? It's just one of those Twilight Zone things where you're in a land of both shadow and light. So does anyone know who did this? Can't begin to think VW would have blessed this. Talk about suicide.

It's already very viral, I had five different people email me this already. A small reaction-test here in the office: I didn't laugh out loud, as I think I saw the twist coming a mile away, my partner laughed while the guys in the next door office thought it was crap.

What a great Viral!
Does anyone know who created it and if so please coud you let me know?
I would love to try and feature it within Contagious, if the creator would rather remain onanonymous then please call ontagious's main switchboard 0207 575 1800 and ask for me..

After the Ford Ka cat decapitation (bullshit) I don't believe any big name agencies "official word". This is probably done by Lee and Dan for say the Viral Factory or some other viral agency working for DDB. Just like that cat decap.

Exactly how I felt. It went like, "hahaha! what the- oh wait... maybe i shouldn't be laughing at this?" I sent it to a few friends (and got it sent to me by a few others) and all reactions were along those same lines.

From the production values, it seems like VW must've approved it at some level, even if they got it back and decided not to run it.

The FCC? RJ, are you smokin' somethin' and not sharin' it with the rest of us? It's Euro and not for broadcast. Jurisdictionally-speaking, the FCC isn't even in the picture here. That's like the FCC banning tinfoil underwear for flying slug beasts on Pluto.

I've been thinking, it's not really that far fetched that VW did think of making this as a viral ad. In October 2003, they had that Bollocks ad that was created for TV but because of the language, they ran it as a viral instead. Also by BMP DDB, London.

Or, the other thing is that with all the press that the FordKa Cat ad ignited, it wouldn't surprise me if they thought they could do the same.

We all know about virals and what they're supposed to acheive. Relatively cheap "commercials" that spread across the Internet like germs spread in a 747. Agencies get the “web-savvy” Internet-generation to do the media agency’s dirty work for ‘em... At a fraction of the cost. The idea being that virals get the virtual grapevine talking. And the louder it talks, the bigger the ROI. Which makes me suspicious of the recent Ford and VW virals.Ford released a viral to support it’s Sportka, the Ford Ka’s "evil twin". It was harmless enough. The Ford Sportka wacked the proverbial shit out of a pigeon that was about to desecrate it’s shiny new paint job. But when the same Sportka decapitated a cat, all hell broke loose. In a press release, Ford declared that this tasteless piece of work must have emerged from “the bowels of the agency” – and that they we’re nothing more than helpless victims. Now, I’ve no idea if agitated crowds of animal rights activists actually did picket Ford headquarters in Dearborn, but if they did, I can't imagine Ford would have complained much. I mean, the grapevine wasn’t just talking, it was screaming out loud.Can a viral get a better response than that?Now the latest case in point is Volkswagen. Their little Polo has gone under the tagline “Small but tough” for the last couple of years. The tough little Polo has protected policemen in a shoot-out and actually stopped a runaway steamroller. Cute. But not much to get the grapevine fermenting. And then presto, here comes another “renegade” viral. The little Polo is so tough that when a middle-eastern terrorist is about to blow himself up in a car bomb outside a sidewalk café, the explosion is contained inside the car. The grapevine is booming, VW’s going through the motions and everyone who’s anyone knows how tough the little Polo really is.Do I detect a trend or am I just coming down with a nasty case of the viral flu?

I thought the video was a BLAST!!!!! Hahaha. But seriously, people are way too sensitive . Look at the world we live in. This is just a poke at reality, and people just need to view it as such. If VW execs make a few billion off it, who really cares. Personally I think all of the whiners need to take a bottle of Valiums, chase it with a bottle of Jack Daniel"s finest, and let the rest of the world move on without them. It would be a much better place.

I'm with Assassin65 on this. I mean a suicide bombers purpose is kill as many around them (with the blast) as possible. What makes the ad humorous is that he didn't. Every other day you hear about another suicide bomber on the news, like Assassin65 said "This is just a poke at reality". So lighten up.