Gun Store Owner Ejects Sacha Baron Cohen When Enters In Disguise

Cohen's latest conquest backfired as he entered a gun store in Riverside

Cohen's latest conquest backfired as he entered a gun store in Riverside, California

Sacha Baron Cohen has succeeded in duping many high profiles politicians and celebrities, including Sarah Palin and a handful of Congressmen for his new show "Who Is America?."

But his latest conquest backfired as he entered a gun store in Riverside, California when the owner of Warrior One Guns & Ammo, Norris Sweidan, recognized him and told him to "Get the F*ck out."

Owner Norris Sweidan recalled how Cohen and a camera crew met him at his stored claiming to be filming a documentary about a Hungarian immigrant wanting to buy a gun.

Sweidan said that something about the situation "didn't sit right."

"He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight ass leather pants, a beard, it just didn’t fit," Sweidan said. "The moment his words came out of his mouth I was like this guy is full of s***."

"I’m looking at the producer and I’m just like am I being fooled right here?" Sweidan said. "And I just kept looking at the guy and I was like you’re Borat, as soon as I said that his eyes just looked at me like, and he did a turn right out the door."

Cohen to walked out with his crew.

"We’re talking to the people they don’t wanna give us an answer, we basically told them to get the f*** out, you guys are all full of s***, have a great day, get out," Sweidan said.

"Once I knew it was Borat, we already know his game and his bull*****, so we knew he’s here to make a mockery, and of what? Gun owners? The gun business, gun shops," Sweidan said.

The gun store owner has a few choice words for the "firearm advocates" who appeared in n Cohen's promotional video for his mock "Kinder Guardians" program.

"You’ve got some gun advocate holding a bunny on some gun, if you’re a gun advocate, what the f*** are you doing holding a gun with a bunny on it, really?" He said.

"He was fake, the producers were fake, the show was fake, and Showtime is fake, to be honest with you," he said. "They want a real story, come talk to us. Well, give you a real story."

Sweidan believed he was targeted because he was in the process of filming a pilot at the well-known location.

Cohen found himself at the center of controversy over his decision to disguise himself as a wounded veteran to fool Palin, leading to demands he is arrested for violating the "Stolen Valor Act" (it's illegal to impersonate a veteran in the US).