Greg Greeney was able to lease this Woodland Heights bungalow in less than a month for $200 more than the last tenant was paying. (HC)

Greg Greeney was able to lease this Woodland Heights bungalow in less than a month for $200 more than the last tenant was paying. (HC)

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Houston-area rents are at an all-time high. The last peak in the market was at the end of 2008 when the recession hit. (HC)

Houston-area rents are at an all-time high. The last peak in the market was at the end of 2008 when the recession hit. (HC)

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The Brown family is facing a second rent increase and is considering moving outside of the 610 Loop. (HC)

The Brown family is facing a second rent increase and is considering moving outside of the 610 Loop. (HC)

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Houston's rental market soars

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If you’re a renter in Houston, brace yourself. Your rent is probably about to go up — if it hasn’t already.

Houston-area rents have hit new highs. In today’s paper, we covered what’s driving the increases and how the real estate market is being impacted.

One thing it didn’t mention was the way many apartment complexes price their rents using a revenue management system. It’s similar to the way airlines price flights or hotel’s get room rates. Computers price units based on availability, occupancy, unit type and other factors. Rents can change throughout the day. This story helps explain.