Bang & Olufsen rethinks the television with intuitive simplicity... -- COPENHAGEN, Denmark and NEW YORK, May 8, 2014 /PRNewswire/ --

Bang & Olufsen rethinks the television with intuitive simplicity and mechanical innovation, by introducing the new BeoVision Avant
Redefining a television's place in the home with its sublime Ultra High Definition (4K) video performance, jaw-dropping acoustic authenticity, and magical convenience to the consumer

COPENHAGEN, Denmark and NEW YORK, May 8, 2014 /PRNewswire/ -- At Bang & Olufsen, innovation begins with understanding user needs before converging technology and craftsmanship to deliver design with lasting value. BeoVision Avant is an exact representation of this philosophy and evidence that high-end, multimedia entertainment can coincide with uncompromising design.

Based on Bang & Olufsen research and innovation, this flagship entertainment center has the muscle and finesse to deliver breath-taking performance when family and friends gather around it. On the flip side, BeoVision Avant also presents the good manners to blend in to the living room – and with the family's lifestyle – when people choose to do something else. The BeoVision Avant was additionally conceived to last in a changing digital world, and is ready and able to work seamlessly with all the devices and content sources anyone in the family might want to use – without any of the complexity.

According to CEO Tue Mantoni, BeoVision Avant was created to provide discerning homeowners the ultimate in authentic performance, intuitive simplicity and convenience. "Our research shows that consumers want more and more from their televisions," he explains. "People are pressed for time, and they want entertainment that just works so they can focus on it – and each other – rather than the technology itself. BeoVision Avant delivers on all counts. The name Avant is a nod to our most successful TV to date, the Avant launched in 1995. Just as the first Avant was a game changer in an analogue era, we believe the new BeoVision Avant will set the standard for what should be expected from a television in the future."

Magical mechanics and convenienceIn the Bang & Olufsen tradition of taming technology in the service of simplicity, BeoVision Avant introduces a number of innovations that build new bridges between electronics and magical movement.

To create such amazing and impressive sound from a flat screen television, the designers have created a discrete but powerful sound panel that unfolds when the television is on, then retreats inside when one turns it off. The sound panel's movements are coordinated with those of the new stands so the television is ready for viewing and listening in one choreographed flow.

BeoVision Avant's innovative stand program includes wall, floor and table options which make integrating even a very large television into the home decor easier and more flexible than ever before. The concept vision was to create a TV which stays in the background of the living room when turned off and wakes up to action and takes center stage when turned on. Rather than arranging your room around the television, the new stands turn the television toward you when you want to use it – then back in place when you have finished viewing.

Spectacularly authentic sound Consistent with Bang & Olufsen, BeoVision Avant sounds extraordinary right out of the box, but be prepared to discover just how good a television can sound with no fewer than eight driver units and eight dedicated amplifiers built in.

The sound panel magically glides from the television when it is turned on and performs brilliantly on its own. If one wants to connect external speakers to create a true surround sound experience – either wirelessly or wired – it could not be simpler with the integrated 7.1 surround sound module.

Exquisite video performanceA new Chromatic Room Adaptation feature analyzes ambient light from two sensors, and adjusts the screen to compensate for the room's colour tones. High-grade anti-reflection coatings on both sides of the screen dampen reflections by 98%.

Introducing the unique BeoRemote One for personalized settingsThe new BeoRemote One introduces the "MyButtons" feature which enables the user to create up to three personalized settings available at one simple touch. A setting can include channel, volume setting and even stand and directional positioning of the TV. This allows you to recall all settings by the touch of one button. Learn more about the new BeoRemote One:www.bang-olufsen.com/BeoVision-Avant-Innovation

Connection to Bang & Olufsen wireless speakers via the built in Immaculate Wireless Sound solution is as easy as turning on the television. BeoVision Avant can also incorporate an Apple TV to be hidden within the back panel.

BeoVision Avant is available in 55" from May 8 2014, and will be on sale exclusively at Bang & Olufsen stores. Recommended price is USD $7995 for BeoVision Avant 55" including BeoRemote One. Placement options on wall, table or floor start from USD $895.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.