Find pain that is worth your time

A business idea is good if it attracts customers and customers will get attracted only if your idea addresses their pain point. Customers don’t care for your solution or product features in it. They only care to remove the pain that they have. This course is all about the first part of this process.

It is about –

Spotting a pain point worth engaging with.

Validation of pain point & beyond.

Laying foundation to build products that would work.

When we first get hit by an idea, the solution is what we most clearly see and what we spend most of our attention towards. But most products fail — not because startups fail to build their product, but because they fail to solve a “right” customer problem.

It's easy to remain in love with our product and technology. And, as a result, we end up building a product that no one wants, because it simply doesn’t address anyone’s pain point.

This is a course that gives you everything that you need to know about finding evidence and knowing more about the problem that you want to solve before you start making your product to solve.

Who is this course for?

This course is for:

Early stage startup founders

Startup founders validating pain point

Wannabe entrepreneurs

Homepreneurs

People starting with side hustle projects

How will this course help you?You will learn how to understand the “right” problem before you start building the “right” solution.

If you learn the ways of spotting a pain worth your time, you increase your probability of success in the new business. You would discover opportunities that might work.

You would learn how you minimize wasteful efforts in new product building.

And, you validate the problem that you want to solve.

Eventually, this base work that you undertake now will lead to the launch of your business successfully.

What do you get in this course?First part: Training via video tutorials and reading material

Second part: Actionable takeaway and working through the real-life situation.

Third part: One group coaching session - live Q&A, a private forum for questions & support

As you apply these learnings to work through each step with respect to your own business idea, you are not working alone. We work together to get you success.

Many individuals and teams struggle to move from ideas to projects (or startups), at the right time. Sometimes ideas remain ideas for way too long. At other times they become projects (or startups) prematurely, without validation. Running experiments is the missing step. It’s a distinct unit or phase of work.

Running the right experiments is hard and this is where I bring in value.