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Jonathan Tock

Festival of the Little Hills in Historic St. Charles, Missouri The largest festival of the year is right in your backyard in St. Charles, Missouri. This festival consists of over 500 Food and Craft vendors making this an incredible event! With that many vendors and no good way to map out the park naturally Palaroo couldn’t miss the opportunity.… Read more →

Having an app for your event not only takes additional funding, but it also can take extra time and labor on the part of the event coordinator. How can you judge wether the event app undertaking was worth the extra work? At its Worldwide Convention, McDonald’s sent out a “What’s Hot” message every morning through its mobile app, which provided… Read more →

In light of recents acts event security is more important than ever before. For many events event coordinators rely on the local police departments to provide security detail, traffic detail, all while knowing where all of the 500 vendors are located to be prepared for any emergency that may arise. While at the Kimmswick Strawberry festival, just a few weeks prior… Read more →

With the new age constantly wanting information for where to go next at their fingertips Palaroo decided to give them that and more. I-want-to-go moments are exactly where Palaroo fits in. We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something—a forgotten word, a better price, a movie… Read more →

There are 3 Things Every Professional Expects From Technology When Planning An Event By Jonathan Tock Bringing in technology when planning an event can be both nerve-wrecking and scary, but it can also take your event to the next level. Most event planners are pros because they have done the same thing for the last 10 years, and they have seen… Read more →

WILLIAM LITVACK CONTRIBUTOR Entrepreneur, CEO and Founder of SquadUP, Inc. Smartphones have fundamentally changed the way we order food, get a taxi, and connect with our friends. So why does attending an event still feel like it did in 1995? Sure, you might be able to present a QR code for scanning, but ultimately, the vast majority of events… Read more →