NOTE: I AM, LIKE ALWAYS, LATE TO THE PARTY BECAUSE ALL YOU WONDERFUL INTERNET PEOPLE HAVE PURCHASED #ALLTHESOCKS BUT I’M STILL GONNA POST BECAUSE AWESOME.

Love this. Great idea, executed well, and successful in the end. I’ve got nothing to add, Krista says it all below. I have no idea if they plan on reissuing them in the future, but if you like them and missed your chance, let Krista and Dan know!

@krusta sez:“10 years ago I was diagnosed with a serious, chronic illness and to commemorate this milestone I decided to create something that acknowledges the positive influence this disease has had on my life with the Must Thrive socks. In conjunction, @danchabanov & I will be running the Red Hook Crit 5k at the end of the month. Follow the link in my bio to order some. All proceeds will be donated to the Polycystic Kidney Disease Foundation to help find a cure for everyone with this disease.

Looking back on the past 10 years I’m amazed at the difficulties I’ve faced—emergency room visits, new diagnoses, losing my father to the same illness—but I’m most in awe of the spirit and strength I’ve found to thrive in spite of it all. Sometimes it feels like a miracle that I’m Still Here, but I’ve learned that even though this illness makes me feel weak, it has given me a sense of purpose and turned my fears into a passion to live life as full as possible.

These socks, which play on Ouroboros/snake-eating-it’s-tail imagery, pays homage to the extent that we go through to stay alive, at all costs, and about living with such a force that we cannot be extinguished. #MustThrive #EndPKD #ChronicallyChill”

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Boredom Centraal

Cycleboredom is dedicated to the life and culture surrounding bikes: the latest gear, industry idiocy, cyclocross (*lots* of CX), pro cycling, velo-utiliarianism, and bike advocacy recognizing both national and hyper-local efforts. Sound like something you want to be a part of? Let's talk!