Coke Studio@MTV second season runs high on popularity charts

ony Music Entertainment announced that the second season of Coke Studio@MTV has today become the highest downloaded musical project across all platforms.

TNN | Aug 25, 2012, 00:00 IST

Coke Studio@MTV

Sony Music Entertainment announced that the second season of Coke Studio@MTV has today become the highest downloaded musical project across all platforms. The show that began on July 7, 2012 has gained popularity with songs like Saathi Salaam, Husna, Madari, Allah Hoo and these songs are available on CDs across stores nationally.
Says Shridhar Subramaniam, President India and Middle East, Sony Music Entertainment, "We were extremely confident of audiences loving the songs and that has been substantiated with a whopping 55 per cent increase in digital downloads from the last season. We are seeing a new audience who are now downloading and streaming their favourite tracks from the first three episodes through new channels like Nokia Ovi, Gaana, Saavn and iTunes. Additionally this year, we are in the process of creating a Coke Studio India App for iOS and Android phones so as to make the music available on the go."
An artistic format based on the theme of 'Diversity and Originality', this season will present audiences with original compositions in raw & pure renditions by some of the leading and diverse talent from across the country. The show will keep the core idea of a fusion music project intact and will combine genres like independent, classical, folk and popular in a live performance.

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