Long before he was CMO of the .CLUB Domain Registry, Jeff Sass spent over 7 years making low-budget action/horror films. The lessons he learned making movies have helped him throughout his career as a marketer across several industries. In this talk Jeff shares some of those lessons, as well tips on branding and choosing the best domain name for your business or startup. We'll also play a little domain name "MATCH GAME" to prove that made up and misspelled names may not be the smartest branding choice.

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