May We Suggest

The mark on my piece doesn't look exactly the same as the ones in the books. How can I tell if it's genuine?

The Lladró mark has gone through many iterations since the 1960s and the first impressed marks that just included the name with no logo. The more commonly seen cobalt blue backstamp has also gone through changes so numerous that it would be unfeasible to try to include every single change in published pictures of these marks.
Unfortunately, the expense and popularity of Lladró has made it a target for counterfeiters, who have been able to capitalize on collector confusion about these various versions of the genuine mark.
One of the advantages of buying from A RETIRED COLLECTION is that we've built a solid reputation in the field and are therefore in a position to guarantee the authenticity of everything we sell.
Starting in 1986, Lladro began embossing 4-digit I.D. Number on bottom of figurines. For older pieces this I.D. Number is shown on the original box.