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The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrid passenger vehicle volumes continue to trail overall trends in the market. While the Prius c continues to grow, the same is not true for the Prius v and the Liftback, both of which continue to struggle in the wake of more competition and an aging product.

Increasing fuel prices in the last month may lead to greater hybrid vehicle volume in coming months. The Ford C-Max hybrid continues to struggle given the mileage restatement of some months ago. Ford has noted this is a product where they want to improve their results.

In contrast, the Prius Plug-In Hybrid had its best month since October of last year and leads the category this month. The Volt held relatively steady with last month at a similar level. Production of the Cadillac ELR has run well ahead of sales, so marketing needs to improve if these inventories are to be reduced. We expect Volt sales to remain modest until the vehicle is redesigned (with additional variant(s) late next year.

Among battery electrics, Nissan Leaf volumes were down from last month, but ahead of year-ago levels. Tesla Model S volumes are steady and down from peak levels since the product is being sold globally. Most of the other battery electric vehicles are sold in low volume to meet regulatory requirements, particularly in California.

Diesel volume in April was consistent with March and diesel as a share of total volume is back to peak levels achieved last summer. The Jetta and Passat diesels both had good months, with diesel representing 35 to 40 percent of total sales of each of these vehicles in April. Volumes for the Ram 1500 Diesel are still unavailable, although the product is at dealerships.

April 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2014): 39,430Hybrid Take-Rate: 2.85%

U.S. Hybrid sales for April 2014

Model

4-14 Sales

vs. 3-14

vs. 4-13

CY 2014

CY 14 vs 13

CY 2013

Current Month US Share

Prius Liftback

10,298

-5.7%

-17.2%

35,816

-24.5%

47,413

26.12%

Camry Hybrid

3,916

-8.7%

20.2%

12,698

-19.1%

15,691

9.93%

Prius C

3,569

-3.1%

2.4%

12,402

-7.1%

13,351

9.05%

Fusion Hybrid

3,537

-9.4%

-2.4%

13,143

-5.4%

13,891

8.97%

Prius V

2,403

-4.9%

-28.7%

8,404

-29.4%

11,897

6.09%

Sonata

2,055

-15.4%

42.0%

7,732

35.6%

5,703

5.21%

C-Max Hybrid

1,586

-5.9%

-50.4%

5,519

-52.9%

11,708

4.02%

Avalon Hybrid

1,522

-4.9%

7.0%

4,705

-13.5%

5,440

3.86%

Accord Hybrid

1,442

7.1%

N/A

4,223

N/A

-

3.66%

ES Hybrid

1,242

-10.3%

0.4%

4,437

-15.9%

5,276

3.15%

Optima Hybrid

1,060

-43.6%

6.0%

4,676

13.4%

4,125

2.69%

CT200h

1,054

-28.8%

-10.0%

5,054

14.4%

4,416

2.67%

MKZ

1,047

-25.8%

18.4%

4,103

155.3%

1,607

2.66%

Lacrosse Hybrid

716

33.6%

8.2%

2,203

-17.2%

2,661

1.82%

XV Crosstrek Hybrid

711

-1.9%

N/A

2,452

N/A

-

1.80%

Civic Hybrid

450

33.1%

-20.9%

1,670

-16.6%

2,003

1.14%

Insight

441

7.6%

12.8%

1,507

-2.9%

1,552

1.12%

Highlander Hybrid

418

25.5%

-15.6%

1,001

-46.3%

1,865

1.06%

RX 400 / 450 h

387

-54.6%

-43.8%

2,497

-19.8%

3,113

0.98%

CR-Z

369

4.2%

-8.9%

1,308

-18.0%

1,595

0.94%

Q50 Hybrid

263

-30.8%

N/A

1,030

N/A

-

0.67%

Pathfinder Hybrid*

183

-22.8%

N/A

876

N/A

-

0.46%

Jetta Hybrid

149

-46.0%

-57.8%

881

-32.6%

1,308

0.38%

Malibu Hybrid

130

-31.9%

-91.6%

755

-85.3%

5,145

0.33%

QX60 Hybrid*

114

-31.7%

N/A

654

N/A

-

0.29%

Cayenne Hybrid

84

-12.5%

82.6%

289

57.1%

184

0.21%

ILX Hybrid

49

6.5%

-67.8%

164

-69.3%

535

0.12%

Regal Hybrid

41

-56.8%

-89.5%

302

-77.4%

1,335

0.10%

E400H

39

333.3%

129.4%

86

0.0%

86

0.10%

GS 450h

35

40.0%

2.9%

113

-30.2%

162

0.09%

Impala Hybrid

34

-30.6%

N/A

155

N/A

-

0.09%

Q5 Hybrid

21

-40.0%

-75.6%

116

-65.5%

336

0.05%

ActiveHybrid 3 (335ih)

13

-51.9%

-89.6%

67

-80.7%

347

0.03%

M Hybrid

11

-42.1%

-68.6%

88

-50.0%

176

0.03%

LS 600h

9

28.6%

-40.0%

38

-39.7%

63

0.02%

Yukon Hybrid

7

40.0%

-81.1%

18

-83.5%

109

0.02%

ActiveHybrid 5 (535ih)

6

-50.0%

-93.9%

58

-72.4%

210

0.02%

7-Series ActiveHybrid

6

50.0%

N/A

16

77.8%

9

0.02%

Tahoe Hybrid

5

-75.0%

-84.4%

39

-73.6%

148

0.01%

Silverado Hybrid

3

200.0%

-76.9%

8

-83.7%

49

0.01%

Touareg Hybrid

3

-25.0%

-57.1%

10

-88.0%

83

0.01%

Escalade Hybrid

2

100.0%

-95.7%

16

-89.7%

156

0.01%

RLX Hybrid

-

N/A

N/A

-

N/A

-

0.00%

Sierra Hybrid

-

N/A

-100.0%

-

-100.0%

36

0.00%

HS 250h

-

N/A

N/A

-

-100.0%

2

0.00%

S400HV Hybrid

-

-100.0%

-100.0%

4

-88.9%

36

0.00%

ML450H

-

N/A

N/A

3

-66.7%

9

0.00%

Altima Hybrid

-

N/A

N/A

-

N/A

-

0.00%

Panamera S Hybrid

-

N/A

-100.0%

-

-100.0%

67

0.00%

Total Hybrid

39,430

-10.0%

-7.9%

141,336

-13.8%

163,898

100.00%

Total Auto Sales

1,383,855

-9.6%

8.0%

5,112,086

3.1%

4,960,677

Overall Hybrid Take Rate

2.85%

2.76%

3.30%

April 2014 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (April 2014): 4,187Battery Electric Take-Rate: 0.30%

U.S. Battery Electric sales for April 2014

Model

4-14 Sales

vs. 3-14

vs. 4-13

CY 2014

CY 14 vs 13

CY 2013

Current Month US Share

Leaf

2,088

-16.7%

7.8%

7,272

32.8%

5,476

49.87%

Model S*

1,400

7.7%

-22.2%

5,400

-17.6%

6,550

33.44%

forTwo EV

203

9.1%

N/A

608

30300.0%

2

4.85%

500E

152

-8.4%

N/A

393

N/A

-

3.63%

Focws EV

116

-34.5%

-21.1%

522

-7.8%

566

2.77%

Spark

97

-10.2%

N/A

369

N/A

-

2.32%

RAV4 EV

69

-5.5%

-1.4%

306

9.3%

280

1.65%

Fit EV

50

35.1%

127.3%

150

120.6%

68

1.19%

i

12

-50.0%

-90.6%

40

-94.7%

752

0.29%

Total BEV

4,187

-8.3%

2.0%

15,060

10.0%

13,694

Total Auto Sales

1,383,855

-9.6%

8.0%

5,112,086

3.1%

4,960,677

Overall BEV Take Rate

0.30%

0.29%

0.28%

April 2014 Plug-In Hybrid Car Sales Numbers

Plug-In Hybrids sold in the U.S. (April 2014): 4,718Plug-In Hybrid Take-Rate: 0.34%