News, Innovations, Events and other Shenanigans from Sony Electronics USA

Tag: behind-the-scenes

We’re here in NYC for a very special VAIO event for invited guests and press. We’ve been super busy but it’s been a perfect day so far: our flights were on time, the weather is great (it was supposed to rain but didn’t) and all the little things on our to-do list are finally coming together – knock on wood.

Right now it’s early afternoon and we’re right in the middle of setting things up and I wanted to give you a sneak peak of…[…]

In this ongoing series of short conversations, VAIO designers offer a candid look into their overall development philosophies and design inspirations. From hardware to color, hear directly from them on the thought and purpose put into each aspect of design and construction and the emotions they hope to evoke from you with it.

In this ongoing series of short conversations, VAIO designers offer a candid look into their overall development philosophies and design inspirations. From hardware to color, hear directly from them on the thought and purpose put into each aspect of design and construction and the emotions they hope to evoke from you with it.

How do we decide on the size and shape of new VAIOs? How long is the development process? Is there something you’ve always wanted to know about VAIO? I’m working on producing the next series of interviews with our engineers and designers and I want you to be included in the process…[…]

Have you ever wondered how the processor, the workhorse of your VAIO, comes to life? Well, if you’re a geek like me you’d probably be interested to know that these complicated little guys require things like ion implantation at more than 185,000mph and the creation of 20 metal layers of transistor connections in less than 500nm…[…]

Today, we introduced our newest line of mini notebooks – the VAIO W Series. In addition to the detailed information we passed along in the press release today, I wanted to share more behind-the-scenes conversations with the Tokyo developers that worked on W Series. In the making of the W Series, you’ll hear…[…]

We just announced our newest line of notebooks last week – the VAIO NW Series. This week, I thought you’d like to learn of the behind-the-scenes work that went into creating this new PC from the NW development team in Japan. This series of short interviews covers everything from…[…]