Idea Cellular - Promotions should comply with TRAI's principles of IUC and must cover the same. No promotions should be allowed at rates lower than IUC cost.

Jio - For effective competition promotional offers must be permitted. This is also crucial to drive adoption of new technologies. Adoption of newer technologies, convergence of networks and services mean that there are many services that can be offered free of cost. The regulator doesn't need to scrutinise the industry on this matter. Price forbearance is the best option.