Up to 3000 Amazon Go stores may be on the way

Amazon is considering opening up to 3,000 new cashier-less stores by 2021 to vie for shoppers at convenience stores and quick-service sandwich shops, Bloomberg News reported Wednesday.

The company unveiled its first cashierless store near its headquarters in Seattle in 2016.

Citing unnamed sources, Bloomberg said yesterday that Seattle-based Amazon is mulling plans to open as many as 3,000 Amazon Go locations by 2021. A fourth AmazonGo opened Monday in Chicago and there are plans to open a fifth in New York City. The company opened its first Amazon Go stores earlier this year and its second last month.

Sensors and computer-vision technology detect what shoppers take and bill them automatically, Bloomberg said. The original Amazon Go in downtown Seattle required more than $1 million (roughly Rs. 7.2 crores) in hardware alone, according to a person familiar with the matter. While opening brick-and-mortar stores seems counter-intuitive to Amazon's e-tailer DNA, we shouldn't forget that companies such as Walmart are still raking in the profits and, in that case, are valued at three times as much as Amazon.

Amazon Go is basically a dream come true for introverts.

That many new stores could change people's expectations for convenience stores, forcing other retailers to adopt a cashier-less model. Shoppers use the Amazon Go mobile app to gain entry to the store through a turnstile.

The new chain would be a massive expansion of Amazon's retail efforts, which also include Whole Foods as well as bookstores and in-mall kiosks. But it has pushed back on past reports that executives had given the green light to a major expansion of Go. "We shall see", Wolf said at the roundtable event. Amazon also routinely loses money expanding internationally. The small-format stores - the largest so far is 2,100 square feet - carry a mix of prepared and packaged food, soft drinks and make-at-home meal kits.

Amazon Go will be more of a threat to fast-casual restaurants if it is targeting cities, said Jeff Lenard, vice president of NACS. Its key feature is a complete lack of lines to wait in.

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