Hear co-author Yves Pigneur of Business Model Generation speak

The talk will present the Business Model Canvas , a visual language for designing, assessing and challenging business models. Business model innovation will be illustrated with examples. In the second part, design thinking attitude will also be emphasized for exploring and prototyping business models. The new Value Proposition Canvas will be illustrated. In the third part, the synergy between the business model canvas, Eric Ries’s lean startup and Steve Blank’s customer development will be briefly emphasised for testing value propositions and business models. Speaker: Yves Pigneur has served as Professor at the University of Lausanne since 1984, and as visiting professor at Georgia State University and the University of British Columbia. He is editor-in-chief of the academic journal Systèmes d’Information & Management (SIM). Together with Alexander Osterwalder, they author...