We expect that most of you small business owners out there already have a presence on social media and that probably includes a Twitter account too.

What you may not realise is how valuable every one of your (real) Twitter followers actually are to your small business.

The data in today’s infographic highlights that almost three quarters (73%) of the Twittersphere follow an SME and nearly the same amount (72%) feel they are more likely to purchase from an SME if they follow them on Twitter.

They also feel more engaged with that small business and are more likely to recommend or talk about them with a friend.

How much of your business comes directly from social media? Tell us in the comments.