Lead nurturing is the process of engaging with contacts via automated workflows to build a relationship with them. The end goal is to close more educated and qualified customers faster and to delight customers to become promoters of your brand.

Inbound marketing is not just about attracting people to your business; it's about attracting the right people to your business – those who will become leads, and then customers, and ultimately happy promoters of your brand.

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business by offering valuable and informative content that speaks to theirs needs and builds trust in your business.

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz for assistance in creating a combined online and offline campaign for the launch.

There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!