This
week, we profile APPY Award entrant the Match.com android app. This is what the team behind the app shared with us.

1. What percentage of your subscribers use the app?
Based on your estimates, how much time do they spend on mobile devices vs desktop.

Nearly 50% of all of our subscribers access mobile through our Match apps, and our members spend about
65% of their time accessing Match on their phones (vs. desktop).

2. What's principally new about the new version?

Our reimagined Match Android app took a huge
leap forward. We made our most valued content the most impactful with larger photos, seamlessly simple navigation and two exciting new ways to discover new people and their personalities.

While we were modernizing our app, we also decided to mobilize it with a completely new experience for Android Wear. Now our members can stay connected to the moments that matter literally
everywhere life takes them.

3. What are some of the app's coolest features?

Photos are our greatest currency. And our new features make them even more valuable.
Profile photos are bigger — and so is their impact. Members can now view photos free of distraction in Immersive

Mode. And when they’re ready to refresh their profile, they can
add, edit and delete photos and captions from the same handy menu.

Our app also gives members more opportunities to connect including mobile only features, like:

•Mixer helps members make rapid connections, so they can find what they’re looking for faster.

•Stream brings the richness of our profiles to the forefront. Now members can get a feel for someone’s personality even before they visit that
person’s profile.

•Push Notifications keep members on top of what’s happening in the moment, so they can react while
the sparks are flying.

The Android app is also the only Match mobile platform that comes equipped with our “Reverse Match” and “Mutual Match” features.
These more specialized features help you easily identify potential dates that not only match your search criteria, but find people whose criteria are targeting singles who look an awful lot
like you!

4. How is it different from other popular dating apps?

Match is the world’s largest dating site, and our app reflects that. We have
great site parity and offer significantly more features that help our members easily review matches, get to know others, and most importantly, make a connection.

This
week, we profile APPY Award entrant The Tonight Show with Jimmy Fallon App, created by CP+B.

In 2014, CP+B partnered with NBC to launch The Tonight Show Starring Jimmy Fallon digital
experience, website and mobile app.

For the app, the objective was to mirror not only the sprit of Jimmy Fallon’s personality and vision of The Tonight Show, but the relationship he has
with his most ardent fans, his FALPAL’s.

Jimmy Fallon is an avid, sophisticated user of social media, and his fans are more than just passive viewers of his show, with their phones at
the ready as they watch. This app facilitates a two-way conversation, allowing his fans to both consume and contribute to The Tonight Show.

The app allows a user to view, share and participate
thorough various challenges that Jimmy gives during the show and through social media. There are #hashtag challenges, video contests and more, all of which are culled for Tonight Show content.
Users can communicate not only with Jimmy, but also with Tonight Show guests. In addition to show participation, the app offers “Jimmy’s Arcade”, a collection of retro-inspired
games.

Jimmy and his fans are not what you would call sedentary, so this app needs to be kept up to date. CP+B created a content management system to make it easy to maintain the app’s
edge.

This week, we profile APPY Award
entrant Sunnycomb, created by the award-winning app developers at Fuel. Sunnycomb is the first social weather app that makes weather forecasts personal, by including the emotions of
thousands of users from around the world by bringing the benefits of crowd-sourced data, scientific analysis, and personalized weather reports together under one roof.

MP: How does
the Sunnycomb app work?

Sunnycomb is an innovative app that makes weather both a personal and social experience.

You use
Sunnycomb just as you would your average weather app to get the current weather and forecast, but the greater the user involvement, the greater the experience, allowing the user to take part in
global connections and conversations.

The Sunnycomb algorithm delivers a personalized weather forecast and will let you know how you will probably feel about it too. Sunnycomb
also features a unique and sleek design that doesn’t skimp on features like other popular weather applications.

MP: Are Sunnycomb’s forecasts based only on crowd-sourced
information from weather enthusiasts? How accurate is it?

Sunnycomb users will receive extensive, accurate and timely weather information thanks to it’s connection to
Weathernews, Inc. which employs over 400 meteorologists in 15 countries spread across four different continents. These meteorologists use data aggregated from Sunnycomb users to fine-tune the
information on a very local and personal level. Crowd-sourced photography and mood data also lets you not only check temperature and rain forecasts for faraway places, but actually allows insight into
the moods, feelings, and daily life patterns of those spread all across the world in real time.

MP: How do Sunnycomb users interact with each other if weather is the number one topic of
conversation?

Sunnycomb offers users many ways to interact with one another. You can comment on other user’s sky reports, follow your favorite posters, or even connect to
Facebook to see what your friends are saying. Once sky report photos are submitted to the Sunnycomb database, the user can opt to share those photos with their local or global community, send the
image to a friend, or apply different emotions based on keywords related to the day. There is even a built in translator so you can understand what is posted no matter where in the world it is
from.

This week’s
profile is APPY entrant Experian for their Experian Credit Tracker.

This app, available to existing Experian Credit TrackerSM members in the United States, provides a quick, up to the minute
overview of a customer’s credit status. As data breaches become increasingly more common, monitoring and accessing credit information through a secure app is an essential shield in the
fight against identity theft. This app keeps one on top of one’s credit history and sensitive to any potential compromise in personal data.

MP: How does the Experian App help
users stay on top of their credit? The new Experian Credit Tracker apps make it possible for members to engage and interact with their credit anytime, anywhere, and on their iOS or Android
device. They gain access their Experian Credit Reports and FICO Scores to monitor their credit. Members also receive push notifications when key updates to their credit report are detected. The
app empowers Experian Credit Tracker members to interact with their credit, including their FICO® Scores, in new ways so they can make more informed financial decisions.

MP: How
often is the information updated on the app? Information is updated automatically ever day when members sign in.

MP: What other important features, besides credit score tracking,
does the app offer?

The Dashboard provides a snapshot of members’ most recent credit health and trends, like score changes month-to-month, percentage of credit used, total debt, and
how many factors are currently helping vs. hurting their credit score. The Credit Summary shows members the five key elements that make up their FICO Score based on their Experian Credit
Report

The Experian Credit Tracker app allows members to view their full Experian Credit Report, seeing the same kind of information that banks see including credit accounts, inquiries
and public records. The Experian Credit Reports are updated automatically every day when members sign in.

Members can see their FICO Credit Score, track FICO Score changes over time and see
the key areas that influence it. As FICO Scores are used in 90 percent of credit decisions, this is important information to know. Score Factors tell members which of their financial behaviors
are helping and hurting their FICO Scores. Members’ FICO Scores are updated automatically every day when they sign in.

This app also provides credit monitoring and alerts,
keeping abreast of changes to members’ credit profiles, such as when a new credit account is opened, an address change is reported or an inquiry appears on their credit reports. When
these changes occur, Experian sends members push notifications so they can view them right away on their devices, allowing them to respond quickly.

Today, we profile APPY entrant
“Preggers” by MobileSmith. The company provides simple, cutting-edge app development experiences, enabling the integration of data onto a mobile app development platform without writing
any code.

MobileSmith identified healthcare as an industry that could benefit from such a service. One resulting app, “Preggers”, fulfills an industry need and provides the end
user an informative and engaging way to track her pregnancy.

MP: How did the idea for this app came about?

MS: Less than 5% percent of U.S. healthcare providers
offer branded apps to their patients. While 100,000+ third-party health apps are available, practically none of them are customizable, and only a few offer proven, comprehensive
information. At the same time, multiple research shows that when it comes to mobile advice, patients still trust their healthcare provider the most. So, creating a branded pregnancy app
for hospitals was a no-brainer.

Our customer Customized Communications, a medical publishing company that sells pregnancy- and childbirth-related content to healthcare providers
nationwide, partnered with MobileSmith to release their award-winning The Gift of Motherhood app.

The MobileSmith platform allows not only creating multiple apps
without programming, but also easily replicating/reskinning and customizing apps. We used the main app blocks created for the Gift of Motherhood and made a model pregnancy app –
“Preggers”.

MP: How is Preggers Unique from other pregnancy apps in the market?

MS: From the client’s point of view, “Preggers” was
created entirely without programming, by two graphic designers, and took only a few days to create. It can be reskinned and customized for any healthcare provider in a matter of days.

From the end-user point of view, “Preggers” is comprehensive, covering all aspects of an expectant mom’s journey, and it’s packed with interactive functionality. App content
can be updated on-the-fly, without resubmitting or re-downloading the app.

MP: What variables does “Preggers” track?

MS: Weight, appointments, fetal kicks and
contractions. In addition, users can view weekly milestones based on due date, keep a pregnancy journal, put together a packing list and create a customized contact list with tap-to-email and
tap-to-call

Technology is
creating a mobile workforce, no longer tethered to a desktop. This has created a need for on-the-go, actionable data that can also be shared with those back at the office, the need to access CRM via
the Cloud.

MediaPost’s 2015 Appy entrant, Salesforce, addresses this need with its Salesforce Analytics Cloud, powered by Wave. This app revamps business analytics, serving IT, analysts
and any end user whose job depends upon reacting to consumer data. The platform gives companies the data they need with a focus on UX. We spoke with the company to find out more.

APPY: How is Salesforce Analytics Cloud different from other analytics platforms? What makes it innovative?

Wave, the Salesforce Analytics Cloud is designed for the under-served
business user with a mobile-first approach. Many other platforms develop solutions for analysts/experts that need heavy IT intervention but Wave empowers anyone - a sales manager on the road or a
customer service manager - to explore any data source, uncover any new insights, and take actions instantly from any device. Furthermore these insights can be shared with anyone in the
organization. Wave uses a schema-free approach to bring together a dynamic user experience, a schema-free approach, indexed search and a powerful computing engine into a single, vertically
integrated cloud analytics platform.

APPY: Are there particular industries or markets that are more targeted for your product?

Analytics is designed for the business user
but is industry-agnostic. Whether it is consumer goods, financial services, healthcare, or manufacturing, every industry has a strong need to find analytics to run their business and gain a
competitive advantage. Our customers use Wave to identify their top customers, investigate churn and retention levels, and ensure high customer satisfaction

APPY: What are some of the
coolest feature of the app?

While it is hard for us to pick our favorite baby, we will say the most important feature apart from the interesting visualization is the ability to share a
dashboard or a visual composition, which we call a lens, via Salesforce's enterprise social tool called Chatter. Collaboration is critical to get the job done. We empower users to find their insights,
annotate their findings, and then share this with their colleagues right from the app!

TED (Technology, Entertainment, Design) is a non-profit whose mission is to “Spread Ideas”. Featuring thousands of
inspiring talks by leading thinkers from around the world, TED's official app brings idea-sharing to a whole new level. It takes the entire TED Talk video library and tailors it to iPad/mobile users
in an elegant way.

The TED App provides unique features for mobile device users to search, sort, download and view. One feature is the “Inspire Me” button, revealing an elegant
watch face (thanks to supporting partner Rolex) to match the time you have with the type of TED Talk you want to view. The videos play in high or low resolution depending upon the connection. The
content can also be transferred from mobile device to a home entertainment system via AirPlay or Chromecast.

The app is free and can be downloaded both on App Store and Google Play.

ChemCrafter provides tutorials
to guide you though experiments with water, acids, and salts. The user will witness surprising color changes, fire and smoke, the release of gases, and the shattering of equipment. The
“Chem-o-Convertor” helps measure energy released, which racks up points to unlock new experiments, equipment, and chemicals. You also earn trophy-room badges as you become more
sophisticated with your experimentation.

The look and feel of this app is collaboration between the Chemical Heritage Foundation and Emmy Award-winning digital agency Bluecadet. The app
features retro-style custom illustrations, a la Dexter’s Laboratory, which itself paid homage to the 1950’s when chemistry sets were standard issue to young, curious minds.

The app
was created for ages 12-15, but understandably appeals to anyone who thinks chemistry experiments are awesome. Excuse me while I go back to my lab to create a “Pharaoh’s Snake” out
of mercury thiocyanate.

“Authentic” travellers look to expand their worldview by connecting with people and experiencing their culture, customs, and lifestyle. APPY Award entrant Humanity, created for the iPad,
gives users an intimate and exhilarating look at destinations, peoples and cultures from around the world.

Humanity is a bi-monthly interactive
periodical whose goal is to inspire “authentic” travel. Each issue brings you closer to a destination through cultural immersion and profiles of individuals that contribute to that
country’s uniqueness.

This app is the brainchild of Kerrin Sheldon and Gaston Blanchet, two self-taught filmmakers and world travelers who are storytellers, not tourist guides.
Each issue takes months to produce and all content is original, from stunning short documentaries to profiles of local people. The app takes full advantage of the iPad experience, featuring rich
visual media, immersive soundscapes and interactive environments. Dozens of voices from artists, musicians, and entrepreneurs narrate the stories, giving each country a unique personality.

Whether you are preparing for a trip or are an armchair traveller, Humanity is an innovative form of visual storytelling meant to foster a respect for what makes us unique and what binds us
together.

Last month, my 5-year old nephew greeted me with his “Merry Crithmath!” Oh, those lisping kids are cute, aren’t they? Lisping
eventually loses its adorable quotient (Although I find Jim Carrey’s character from the Cable Guy eerily charming), and parents want their children to learn proper pronunciation sooner rather
than later. APPY Entrant, Junganew, has given parents a fun way to introduce proper elocution to their children.

Junganew is a series of mobile apps, both for Apple and
Android platforms. Proper pronunciations are recorded by heart-meltingly-big-eyed characters like Miss Snake and Sal A. Mander. Each character takes a child on an exciting journey filled with sounds
and guiding them through places like Ssseashore, Sssand Central Ssstation, or Colisssseum.

The app includes interactive mirror models, original music and games focusing on language
development and other pragmatic and cognitive skills. The outstanding graphics, hand painted watercolors, add to the child’s user experience. This app is a fun and engaging tool for kids to
explore the world of ssssoundssss.

Yahoo has quietly launched a video-messaging app Livetext in Hong Kong and Taiwan. “The company unveiled the app for download in the US, Canada, Germany, France and the UK,” The Next Web reports. “Livetext is Yahoo’s attempt at reviving its Messenger app, this time with a focus around ...

Google is offering Search Ads on Google Play to all advertisers and developers to promote Android apps in the store. “The app install ads, which Google began piloting in February, appear in the search results in the Google Play store,” Search Engine Land reports. “The inventory is now ...

Social media apps are the first thing people check on their smartphones when they wake up in the morning and one of the most popular app categories before they go to bed at night, according to the latest State of Mobile Advertising Report from Opera Mediaworks. The findings ...

Google said it will change the way comments post to YouTube and Google+ by removing the share checkbox. Comments posted on YouTube will now appear only on YouTube, rather than including Google+ and vice-versa. Those in the domain of a Google App will no longer have the ability ...

According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, and reported on Adotas, in 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76%
more time on their device than the year previous. ...