Fred Baker, President and Co-Owner of Colorado's Heritage Cleaners, joins co-hosts David Biondo and Dean Rotbart to discuss what it takes to succeed in the service industry. With 14 Denver-area locations, Heritage has served its customers since 1974, even as other dry cleaners have washed out. Baker explains his strategy for survival and success.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver. It is also streamed over the Internet at www.710KNUS.com.