Links – 24 January 2007

As a new semi-regular “feature” of this blog, I’ll share links to various B2B marketing resources and articles that I found interesting or valuable. If you have suggestions for additional links, please share via the comments. Enjoy!

Eric Kintz – Marketing Strategy is Business Strategy
A transcript of Eric’s presentation from the panel “Driving B2B Marketing Success with Marketing ROI” at last December’s M-Planet. He describes how HP connects soft marketing metrics like loyalty and brand to hard business metrics like margin and shareholder value.

Closing the Sales/Marketing Gap
An article by John Neeson at SiriusDecisions. “Measuring marketing is like fuzzy math. But fuzzy math tracked consistently will show trends.”

We will handle your contact details in line with our
Privacy Policy. If you prefer not to receive marketing emails
from Marketo, you can opt-out of all marketing communications or customize your preferences
here.