“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”

The thesis of this opinion piece is that TPL needs to update their uninviting logo. But this is all really just an excuse to round-up and showcase all the interesting concept design work done by students and other design professionals to rebrand Toronto Public Library.