WHEN men are no longer united among themselves by firm and lasting ties,
it is impossible to obtain the co-operation of any great number of them
unless you can persuade every man whose help you require that his private
interest obliges him voluntarily to unite his exertions to the exertions
of all the others. This can be habitually and conveniently effected only
by means of a newspaper; nothing but a newspaper can drop the same thought
into a thousand minds at the same moment. A newspaper is an adviser that
does not require to be sought, but that comes of its own accord and talks
to you briefly every day of the common weal, without distracting you from
your private affairs.

Newspapers therefore become more necessary in proportion as men become
more equal and individualism more to be feared. To suppose that they only
serve to protect freedom would be to diminish their importance: they maintain
civilization. I shall not deny that in democratic countries newspapers
frequently lead the citizens to launch together into very ill-digested
schemes; but if there were no newspapers there would be no common activity.
The evil which they produce is therefore much less than that which they
cure.

The effect of a newspaper is not only to suggest the same purpose to
a great number of persons, but to furnish means for executing in common
the designs which they may have singly conceived. The principal citizens
who inhabit an aristocratic country discern each other from afar; and if
they wish to unite their forces, they move towards each other, drawing
a multitude of men after them. In democratic countries, on the contrary,
it frequently happens that a great number of men who wish or who want to
combine cannot accomplish it because as they are very insignificant and
lost amid the crowd, they cannot see and do not know where to find one
another. A newspaper then takes up the notion or the feeling that had occurred
simultaneously, but singly, to each of them. All are then immediately guided
towards this beacon; and these wandering minds, which had long sought each
other in darkness, at length meet and unite. The newspaper brought them
together, and the newspaper is still necessary to keep them united.

In order that an association among a democratic people should have any
power, it must be a numerous body. The persons of whom it is composed are
therefore scattered over a wide extent, and each of them is detained in
the place of his domicile by the narrowness of his income or by the small
unremitting exertions by which he earns it. Means must then be found to
converse every day without seeing one another, and to take steps in common
without having met. Thus hardly any democratic association can do without
newspapers.

Consequently, there is a necessary connection between public associations
and newspapers: newspapers make associations, and associations make newspapers;
and if it has been correctly advanced that associations will increase in
number as the conditions of men become more equal, it is not less certain
that the number of newspapers increases in proportion to that of associations.
Thus it is in America that we find at the same time the greatest number
of associations and of newspapers.

This connection between the number of newspapers and that of associations
leads us to the discovery of a further connection between the state of
the periodical press and the form of the administration in a country, and
shows that the number of newspapers must diminish or increase among a democratic
people in proportion as its administration is more or less centralized.
For among democratic nations the exercise of local powers cannot be entrusted
to the principal members of the community as in aristocracies. Those powers
must be either abolished or placed in the hands of very large numbers of
men, who then in fact constitute an association permanently established
by law for the purpose of administering the affairs of a certain extent
of territory; and they require a journal to bring to them every day, in
the midst of their own minor concerns, some intelligence of the state of
their public weal. The more numerous local powers are, the greater is the
number of men in whom they are vested by law; and as this want is hourly
felt, the more profusely do newspapers abound.

The extraordinary subdivision of administrative power has much more
to do with the enormous number of American newspapers than the great political
freedom of the country and the absolute liberty of the press. If all the
inhabitants of the Union had the suffrage, but a suffrage which should
extend only to the choice of their legislators in Congress, they would
require but few newspapers, because they would have to act together only
on very important, but very rare, occasions. But within the great national
association lesser associations have been established by law in every county,
every city, and indeed in every village, for the purposes of local administration.
The laws of the country thus compel every American to co-operate every
day of his life with some of his fellow citizens for a common purpose,
and each one of them requires a newspaper to inform him what all the others
are doing.

I am of the opinion that a democratic people1
without any national representative assemblies but with a great number
of small local powers would have in the end more newspapers than another
people governed by a centralized administration and an elective legislature.
What best explains to me the enormous circulation of the daily press in
the United States is that among the Americans I find the utmost national
freedom combined with local freedom of every kind.

There is a prevailing opinion in France and England that the circulation
of newspapers would be indefinitely increased by removing the taxes which
have been laid upon the press. This is a very exaggerated estimate of the
effects of such a reform. Newspapers increase in numbers, not according
to their cheapness, but according to the more or less frequent want which
a great number of men may feel for intercommunication and combination.

In like manner I should attribute the increasing influence of the daily
press to causes more general than those by which it is commonly explained.
A newspaper can survive only on the condition of publishing sentiments
or principles common to a large number of men. A newspaper, therefore,
always represents an association that is composed of its habitual readers.
This association may be more or less defined, more or less restricted,
more or less numerous;

This leads me to a last reflection, with which I shall conclude this
chapter. The more equal the conditions of men become and the less strong
men individually are, the more easily they give way to the current of the
multitude and the more difficult it is for them to adhere by themselves
to an opinion which the multitude discard. A newspaper represents an association;
it may be said to address each of its readers in the name of all the others
and to exert its influence over them in proportion to their individual
weakness. The power of the newspaper press must therefore in crease as
the social conditions of men become more equal.

Footnotes

1 I say a democratic people: the administration
of an aristocratic people may be very decentralized and yet the want of
newspapers be little felt, because local powers are then vested in the
hands of a small number of men, who either act apart or know each other
and can easily meet and come to an understanding, but the fact that the
newspaper keeps alive is a proof that at least the germ of such an association
exists in the minds of its readers. [back]