Appendix VIII: Advertising and market research

During the 2010–11 financial year, advertising and market research payments to organisations by or on behalf of
Comcare were $97 424.11. These payments are detailed below.

Table 15: Advertising and market research

Service

Agency

Amount (GST exclusive)

Return to Work Monitor

Campbell’s Research

$29 586.75

Recruitment advertising

Various

$12 877.36

KPI Survey Program

Social Research Centre

$54 960.00

On 1 July 2009, the Department of Finance and Deregulation issued Guidelines on Non-Campaign Recruitment
Advertising. These guidelines mandated the use of a single whole-of-government composite recruitment
advertisement for all advertised Government positions. Comcare is subject to the Commonwealth Authorities and
Companies Act 1997 and is encouraged to comply with these guidelines.

By incorporating these guidelines into our recruitment policies and procedures Comcare has reduced its
expenditure on recruitment advertising from $ 122 758 in 2009–10 to $12 877 in 2010–11, this is a saving
of $109 881.