says, major end-use markets for folding cartons exhibit their
own micro-demographic trends that are affecting demand.
For example, in the health care market, good growth is in
store for product lines such as, analgesics, sleep therapies,
tranquilizers and other calming products; as well as new
products, such as nicotine replacements, contraceptives,
vitamins, diet supplements and nutraceuticals. Liberalization
of the over-the-counter (OTC) market will see increased sales
of products through non-traditional outlets. Technological
advances, such as interactive packs, may provide further
stimulus in the long term.
DEVELOPING MARKETS
Findings are put forth in a new study, “ The Future of Fold-
ing Cartons: Market Forecasts to 2016.” According to the
study, rising disposable incomes in developing markets will
boost growth in white goods sales. This will in turn increase
demand for household chemicals. The folding carton sector
faces a continuous threat from liquid products packed in
plastics and ongoing product concentration resulting in ever
smaller packs. In developing countries, namely Brazil, Russia,
India and China, folding cartons will see an average annual
growth rate of 7.9 percent in the 2010-2016 period.
According to Pira, limited retail infrastructure in the devel-
oping regions is likely to be the most significant hindrance to
higher growth in folding carton demand in both frozen foods
and ready meals. Nevertheless, increased use of refrigera-
tion by consumers in developing countries, plus a gradual
improvement in infrastructure, is expected to boost folding
cartons in both markets, as well as in dairy product packag-
ing. Consumers are increasingly environmentally aware, and
demanding products that combine natural ingredients and
eco-friendly packaging in the personal care market.
In the dry food market, modernizing of retail systems in
developing regions will boost overall product consumption.
An increase in demand for higher-quality graphics, coupled
with demand for smaller packs, may boost folding carton
consumption. Pira also sees further potential for growth from
barrier coating technology and the ‘bagless box. ’ A lthough
consumers are becoming increasingly aware of the need for
healthier alternatives to the traditional bakery product line-
up, and cartons face stiff competition from flexible packag-
ing in this sector, the ‘bagless box’ may provide opportuni-
ties for development.
In the hardware and electrical sector, Pira says, “‘iProd-
ucts’ alone have probably accounted for more than 25,000
tons of cartonboard since the launch of the first iPod in 2001
and this phenomenon is likely to continue for some time to
come.” . Elsewhere, the car parts and DIY markets, major
users of folding cartons, are receiving a huge boost from the
economic downturn. n
Editor’s Note: The Future of Folding Cartons: Market Forecasts
to 2016 is available now for £3,750. For more information,
please contact Stephen Hill at +44 (0) 1372 802025, or
Stephen.hill@pira-international.com
www.flexography.org
november
2011
FLEXO
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