It’s happening in sport, too. In English football’s Premier League, the coach of newly promoted Burnley, Sean Dyche, said: “It’s very difficult to be successful without key core values… when Spain win the World Cup… or Oxford win the Boat Race, it’s rare that the first person who speaks says: ‘We were far more skillful.’ Instead, they tell of the work ethic, the respect in the group, the camaraderie and honesty. It’s what I look for in my team.”