THE MOXIE GALA

MOXIE! was the annual Gala for HERE Arts Center. It was held in 2017 at City Winery and the Mainstage Theatre at HERE.

For the gala, we wanted to design something that highlighted the spirit of HERE–an organization that presents brave artists and that has a lot of personality. Once we came up with the name (MOXIE!), which we felt was a word that really encapsulated what HERE stands for, the design came into place. For MOXIE!, the design was a riff of 30's-era Art Deco, more South Beach than Great Gatsby- with neon and bold, fun imagery.