Our “Practice Now, Shine Later” series continues with another business building idea: host a holiday open house. It’s not too late. Really you can pull it together in a week. One of my employees Kimberly suggested

Jill, those are great strategies to help you pre-book your clients. I know that remembering the statements about the client’s discomfort or length of her nails helps me to tailor the offering to the guest sitting in

Welcome back to our “Practice Now, Shine Later” series. This series will be about several things to get us ready for the holidays. It will include some business practices as well as techniques to wow your

Practicing your pre-book offerings now is a great way to increase your pre-holiday service sales. It also makes that offering a very smooth one come the holiday season when it can most increase your books and

Preparing for a client event takes time and planning. So far, we have covered picking a date, selecting the event type, sending out invitations and getting employees to volunteer. The next step is to plan and set

I hope you have been enjoying our focus on loyalty programs and how to reward our clients. We have covered loyalty cards — a way to reward our clients for purchases, referrals, and pre-booking, etc. Last

We’ve been talking about our holiday game plan. It’s not too late to get your holiday cards together. Your clients have already made their holiday appointments and soon we’ll be so busy we can’t take a

We’ve been talking about getting our holiday plan together and about putting it into action. Hopefully you’ve taken my advice and have made your list of clients you wish to give a holiday card to. I hope

During the months of September and October we have been talking about pre-booking. We’ve discussed how important it is to your business and to your revenue. I have given you numerous ways to get your client

I can speak to my experiences with using the tactics Jill recommends to improve my pre-book percentage. I have been doing really well for a long time at asking every client to book her next appointment

I’ve mentioned that pre-booking your clients guarantees your salary, but do we really know what that means? To give you a better understanding, I want to show you some numbers. This will really give you a

Since Rachael is focusing on pre-books, I thought this should be the topic this week. I want to show you how pre-booking can affect salon congestion. When Summit Salon Consulting Group held seminars in Minneapolis, my salon

This is part two of the list of solutions for the seasoned nail technician who is reluctant to offer add-on services. These suggestions will help us to become more confident and give us new techniques to

In last week’s post, I gave new nail technicians solutions to feel more comfortable with making add-on offerings. This week’s list of solutions is for the seasoned nail technician. These suggestions will help us to become

In last week’s post, we talked about the many reasons why nail technicians hold back on offering additional services and add-on menus. This list of reasons is from the last article and below each one you’ll

I consult with salons all over the U.S. and Canada helping to build strong successful nail departments. Many times, I see a lack of add-on services being offered. Although there are many reasons the nail techs

My friend, colleague, and fellow NAILS contributor Kristi Valenzuela asks, “Have you ever asked what makes your salon bigger, better and different from other salons? Are you the nail tech that’s one in a million or

We should be experiencing some higher client counts from the recent field trips promoting our salon. As a result, we have some new clients in our chairs. We’ve gained access to new people, new referrals, and

By Bryan Durocher, Durocher Enterprises I just opened my mail last night and was pleasantly surprised to see my Marriott’s Gold Elite card enclosed in the envelope. In 2009 I had not stayed the required 50

By Bryan Durocher, Durocher Enterprises One of the biggest challenges during the holiday season is combating the stress our clients put themselves under. The salon is a safe haven from the pressures of the world and

By Lisa Marie Arnold,Salon & Spa Solutions Client communication is key! My personal opinion is that 70% of a technician’s success comes from how well you communicate with their guests. It is all in the

By Lisa Marie Arnold, Salon & Spa Solutions Salon and spa owners are increasingly optimistic about sales growth in the months ahead. According to a PBA study released July 2009, 60% of salon/spa owners expect their

By Ana Loiselle, Milady Did you know that more technicians lose money because of a lack of conversational and communications skills than because of an inferior product or service? The way that you talk with your