Few cat­e­gories are as com­pet­i­tive as the bev­er­age seg­ment. The options are plen­ti­ful and the pace of change is high. We gave Lemon­aid and Charitea unique, char­ac­ter­is­tic pack­ag­ings in which the con­tent plays a highly vis­i­ble lead­ing role. Pack­ages that are hon­est, attrac­tive and dis­tinc­tive. Pack­ages of long last­ing visual integrity.