March 2017 Issue

Inside this Issue

1. Pharma Success Story: Medical Rep to Country Manager by Deepak SharmaDeepak Sharma shares his story of finding success in Pharma and what it took him to get there.

2. Year-end Performance Reviews: Retrospective or Prospective? by K. HariramAs the financial year comes to a close and performance reviews are around the bend, how should this important exercise be conducted?

3. The Five Drivers of Brand Equity by Vivek HattangadiA clear formula to audit and increase the perception and recall of your brand in the Doctor’s mind.

4. Case Study: Moving to a Competency-based HR System in Pharma by Diksha FouzdarIn the wake of an acquisition and FDA warning, a large pharma company decided to completely overhaul its existing HR systems – here is the process and outcome.