Abstract: This paper investigates the effects of going beyond publication counts on the relative performance measurement of German-speaking business administration scholars. Based on data from the Social Science Citation Index, Scopus, and Google Scholar it compares rankings based on publication, citation, and combined measures, such as the h-index. The results from 298 accounting and marketing scholars show that the move from publication to citation counts is a greater step than from citations to the h-indices. A similar observation can be made with respect to refinements of the h-index. We investigate several causes of these effects and show that citation counts and combined measures specify the information content of data sources. The results also suggest that data source coverage is a larger driver of differences than measures. Finally, we find that correlations between rankings based on different data sources can be improved by extending beyond publication measures.