What’s New in Adobe Target

Adobe Target keeps innovating, so you can too. Our latest updates help power your personalisation at scale. With AI helping give you greater insights into your visitors, you can deliver unsurpassed personalised experiences every time, everywhere.

New Recommendations algorithm

Go beyond last item viewed and make your recommendations even more personalised. Our new machine-learning algorithm provides personalised recommendations for users based on previous browsing and buying behaviour.

SDKs for optimised deployments

Run your JavaScript code outside of the browser now with our new Node.js SDK for developers. Built on top of the latest delivery API, the Node.js SDK allows developers to optimise page load performance and deliver personalised experiences faster than ever.

More Adobe Target release features

To succeed at personalisation at scale, you need two things: the power of AI and the ability to be able to be fast and responsive to your customers. With monthly releases of valuable new Adobe Target features, we continue to innovate on both these fronts so you can create highly personalised experiences that can reach more audiences, faster.

From the ability to better understand how machine learning is working behind-the-scenes to making it easier to use and personalise a SPA website, each month we add new features to Adobe Target. Take a look below at all of our latest high-value features.

Experience League now has new courses and content, including self-paced videos, articles and tutorials that step you through the best practices on personalisation​, so you can equip yourself and become a personalisation expert. Go to Experience League now.

Adobe Target is now compliant with the Apple Intelligent Tracking Prevention (ITP) 2.1 and 2.2 as well as the Google SameSite cookie policies. And you can still deliver personalisation across channels without impact from these new protocols due to our unified profile and global edge network.​

Reimagine the experience with Adobe Experience Platform

One platform to drive all your experiences. Bring in your data, standardise it, make it smarter, act on it across channels and deliver amazing experiences with less effort. Discover what Adobe Experience Platform is all about and how it can power better experiences.