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City of Madison & County of Dane's Double Dollars Program

Double Dollars at farmers' markets launched on June 2nd, 2018. Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day. As the weather gets colder, you can still get Double Dollars at the following indoor farmers' markets: Saturday's Dane County's Farmers' Market, Eastside Farmers' Market, and Northside Farmers' Market.

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $25 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $25, they may do so, but they will only receive $25 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), and alcohol.

Double Dollars can be redeemed through December 2018 or until funds remain available. They can only be issued or redeemed at participating markets, listed above.