The Operations Content Specialist is responsible for a specialised area of content and information within the Operations division. The Operations Content Specialist looks after procedures, webpage articles, templates and other types of content, all while ensuring that the Group’s content strategy is effectively implemented. The role requires spending time in not only creating and/or translating the content, but in ensuring the existing information is accessible, current and meets customer and market requirements, using various content management practises such as web analytics.

Key Responsibilities

• Coordinate and maintain content within specialised knowledge areas or languages for the Operations Division in line with the Group’s expectations and guidelines.
• Prepare, maintain and streamline procedures according to priorities set by the departments and the analysis of data in accordance with the Group’s instructions. This includes synthesizing complex technical content into compelling actionable content that produces high response as per the Group’s policies and procedures.
• Proactively suggest innovative solutions to improve how content is presented and managed within Operations.
• Collaborate with analytics staff to increase search relevancy; conducting keyword research, testing for relevance, optimizing content, generating meta tags, maintaining metadata and measuring/reporting overall content effectiveness.
• Be involved in content-related projects.
• Think strategically about how content can be most effective in various parts of the Help Centre and ACES.
• Review and edit content produced by other members of Operations, including senior management.
• Provide accurate and timely publishing of content that assists players and improves their player experience.
• Translate standard email templates as issued by the Group from English to the assigned language (if applicable).
• Other duties as required by the Operations Content Manager.
Skills and Capabilities

Essential

• At least one of the following:
• Extensive experience creating content e.g. web sites, FAQs, articles, presentations and procedures,
• Extensive experience as a translator, and/or
• Exceptional understanding of the Stars Group products, processes and policies.
• Ability to write content in variety of styles, voices and tones, adaptable to different target audiences.
• Ability to organize and synthesize information from multiple sources.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to effectively work independently and as part of a team (located across multiple offices).
• Dedicated, hard-working, self-motivated.
• Strong sense of ownership and commitment.
• Must be able to work under pressure, with the ability to problem solve and adapt to changing business requirements.
Desirable