"iXsystems announced today a distribution agreement with Fry's Electronics whereby all Fry's stores nationwide will carry PC-BSD Version 1.4, Da Vinci Edition. The agreement marks the first time that the PC-BSD operating system is made available for purchase at Fry's Electronics. PC-BSD is a fully functional desktop operating system based on FreeBSD 6.2-STABLE. FreeBSD is one of the most used UNIX-like operating systems in the world. It is widely renowned as the most stable and secure server operating system."

Online distribution doesn't work so well for the initial OS purchase or rebuilds. Granted, the number of people who can't get access to a network connection is getting smaller but you still need physical media sales until you get that network connection.