Heck of the North?

It’s a little difficult to divine since the “Event Details” page doesn’t contain any actual event details, but the Heck of the North is apparently a bike race in Minnesota over gravel roads.

It’s part of the “Almanzo Gravel Road Series, described as “taking place on some of the Upper Midwest’s finest backroads in some of the areas most remote places, these events are guaranteed to take you to places you’ve never thought existed.”