Digital Advertising
is Plagued

Digital advertising market right now is in a pain and requires solution that will improve its efficiency saving billions of USD by making business relationships and payments reconciliation transparent to supply chain participants.

* Source: eMarketer, cnbc

«We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save into better advertising to drive growth.»

P&G Chief Brand OfficerMarc Pritchard

«I’ve never really come across anything in my career that has caused as much disturbance as the concern of advertisers about the money flows and the validity of the traffic they are buying.»

GroupM’s Chief Digital OfficerRob Norman

«Vast changes in technology, the complex digital supply chain, and the proliferation of media outlets [have] provided agencies with additional opportunities to increase their profit margins beyond agency fees. This has led to disconcerting conflicts of interest and a lack of transparency.»

President and CEO of the ANABob Liodice

«Programmatic doesn’t have to be problematic. That’s our starting point: everyone’s talking about transparency, but no one’s doing anything about it.»

CEO of The Marketing GroupAdam Graham

$6.5B

Reported as losses to Fraud

$140M

Cut by P&G budget for issues relating to brand safety

$0.30 of $1

On average only 30% of budget reaches the publisher due to an inefficient supply chain

28%

Estimated as inefficiency in the supply chain

How the industry works today

Dubious middle-men take cuts of up to 60%this publisher is paid less than 40% of advertising budget$6Bis lost in fraudulent traffic each year Brand safety violationse.g. P&G cut $140M spendingdue to brand safety issuesReliable players struggle to prove their honesty AdvertiserPublisherAgencyAd platforms

So we’ve built our own blockchain platform

Meet Papyrus

universal blockchain platform specifically
designed to help solving these issues

Launch of first pilot projects with live ad campaigns and payments settlement in PPR tokens Development of Papyrus blockchain layer with cost-efficient dPoS consensus and interoperability with other blockchain networks