#KillYourVibe on TikTok

The Brief: #KillYourVibe on TikTok highlights all of the awkward instances that have ruined a great or fun moment in your life.

DEEP DIVE

TikTokers are highlighting how even the greatest moments in life can be made awkward or unpleasant when a sudden action can #KillYourVibe. Through reenacted scenarios, users of TikTok are creating short-form videos of cringeworthy content to display how life has many unexpected moments that can leave you feeling embarrassed or severely uncomfortable. The original song paired with these TikToks is “Just Know” by BlackMayo. The hashtag has caught the attention of half a billion people and is trending on the platform.