A blog dedicated to promoting the best practices in sports investments activation. Para a versão em português desse blog: www.ativaesporte.com.br
Join our group on LinkedIn / Entre no nosso grupo no LinkedIn: http://www.linkedin.com/groups?gid=2637862&trk=myg_ugrp_ovr

segunda-feira, 31 de agosto de 2009

Nike and Tênis – Another one Taking Advantage of the Date

Nike took advantage of the imminent start of the U.S. Tennis Open to launch its new look for the sport (next).

In an event with stars of today (Roger Federer, Rafael Nadal and Serena Williams) and the past (John McEnroe) and children from social projects in New York the company stopped the city streets (below) in an activation similar to that Sony Ericsson has made in Toronto.