Tuesday, March 19, 2013

weetu, in collaboration with Armand Graham Architecture, was invited to create a proposal for a new prototype boutique shop for an athletic shoe company. The request was to infuse the store with local relevant context [Soho, NYC], as well as to accomodate their existing brand standards. The design translated aspects from the logo into 3 dimensional forms that functions as interior spaces for the displaying of product. A large glass wall incorporates a visual history of the company, as well as a touch screen area that invites customers to interact with a runners network to share information, experiences and training regimens with other remote users. Inspired by the locale of Soho, we developed a concept that allows the boutique to host and participate in the Manhattan cultural and athletic scene alike.