(FierceRetail) Target has launched a new augmented reality (AR) feature on its mobile site that allows guests to try out furniture in their homes before making a purchase. Called “See It In Your Space”, users can place three-dimensional versions of Target home products within photos of rooms in their homes. The platform even allows consumers to move the objects around and see how they look before buying the product.
See It In Your Space is not Target’s first trial with augmented reality. In spring, the company launched 360-degree shopping, a design space to help guests visualize Target items in the correct size and scale. Try-it-before-buying programs are becoming the norm, especially in the home decor industry.