How Much is a 'Share' Worth?

A new study links social capital to economic worth, with recent research by The Paley Center for Media showing that favorable online endorsements, such as Facebook "shares," can increase the perceived value of a product by nearly 10 percent, The New York Daily News reports. Though the study didn't mention specific brands, or fashion in particular, the study does indicate that Michael Kors' oft touted social media dominance is reflected in the brand's exceptional performance since going public in 2011, growth that recently made the label's namesake designer a billionaire. And that kind of money, friends, can buy you a whole bunch of cashmere.