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Over the past 12 months I have been forced to think about content creation and content sharing a lot. Put simply, its not all about one or the other, we need to be doing both and doing it really well. I for one am all about ensuring that the content we create is seen. I found this article very useful.

There are many articles floating around about the “10 things you must know…” blah, blah, blah. This one is just great because it is just so powerful in its simplicity and applicability across many different sectors and industries. Read it all here

I don’t know about anyone else, but I often have writer’s block, sitting late at night thinking about what I can publish in social media that is going to be really engaging and useful content to my friends. Well here we have found a useful article that can provide you with much needed inspiration. Read more here

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Testimonials

Few others in the field have left their mark like David – I’ve seen firsthand how his knack for brand, strategy and leadership has created some of this country’s highest performing teams and has transformed entire companies.

Vanessa Tsui, Head of Marketing

David is a marketing leader.
He brings a wealth of knowledge to strategic marketing opportunities and is an expert in defining, growing and managing brands.
I worked closely with David on a number of multi-channel acquisition campaigns and his insight into communications and media planning helped our campaigns achieve well-above expected results and return on investment targets.

Chris McDowell, Segment Specialist

David’s strategic ability coupled with his lateral thinking and influential behaviour turned the News NSW business around. He’s a leader with true integrity.

Lisa Hauptmann, Group Business Director

David is one of those “complete package” marketers; an enviable blend of strategic discipline, intuitive thinking, unyielding consumer-obsession and consistent creativity. But it’s his no BS approach that (a) makes him good, (b) makes him engaging and (c) keeps output focused.