Live data capture is even appealing to more traditional B2B and B2C companies , which are increasingly turning more to events to generate demand. How to Drive ROI from Events . How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies . MORE

Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. MORE

Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing. MORE

Alexandra : Touching on that, if we're talking more B2C, let's talk about the food and wine festival route and the experience there. FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. MORE

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Imagine this: you’re busy planning your next big event. MORE

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs. MORE

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. MORE

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. MORE

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event. MORE

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing. MORE

Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology. MORE

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. MORE

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email. MORE

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report. MORE

This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Top Resources to Include in Your Resource Library. Want to increase and update your marketing resources library? MORE

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last! MORE

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks. MORE

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. MORE

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What’s in store next year? MORE

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Successful B2C marketing is about more than getting the word out about your event. Event Promotion Featured March Marketing Social Media Ticket Sales b2c Consumer consumer shows marketingIt’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? For this reason, it is hard for them to perceive the difference between B2B and B2C social media marketing.

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Why Pop-up Shops Are the Mortar to Your E-Commerce Bricks.

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. No Video, No Way. Most event organizers have recognized how important video content is in making people aware of an event.

Live data capture is even appealing to more traditional B2B and B2C companies , which are increasingly turning more to events to generate demand. How to Drive ROI from Events . How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies .

Yes, there's some bad press already about robberies and kidnappings from Luring kids to a Pokemon, but in the B2B and B2C world, you can purchase a Lure for your PokeStop (tradeshow booth or activation) and draw players over to you to catch them! Gotta Catch 'Em All! Pokemon It's taking the world by storm and now and you chance! The 6-day-old Pokemon Go strategy should be swiftly introduced to your event plans immediately. you never know how long it will last!

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events.

Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. The global perspectives in international exhibition are very positive, as can be read in the UFI Global Exhibition Barometer Report.

They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. No other sales medium is as strong as email.

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty.

Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. Each month we interview an events professional that is doing something amazing.

I recently started to become more involved in our B2C events as well, which is a new and exciting challenge for me. PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs.

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

Why You Should Attend: Besides being an expo for companies to release their new products, there is also a focus day dedicated to B2B and B2C exhibitors to interact with their target audience. Virtual Reality (VR) and Augmented Reality (AR) are no longer a figment of our imaginations - they've come to life! We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.

This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Top Resources to Include in Your Resource Library. Want to increase and update your marketing resources library?

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What’s in store next year?

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Imagine this: you’re busy planning your next big event.

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