These days, it has become a standard to put a couple of 125×125 ads on your blogs irrespective of the fact that they are your own affiliate ads. You will find a few such ads here as well because I chose to go with the trend. These affiliate banners generated quite a few clicks and a good number of sales (about as well (I would have paid an estimated $9,853.66, if I had placed my ads on Adwords for the lowest CPC).

How valuable are these ads? Do you think that these banner ads act as distractions to your visitors?

I first came across this debate when I read a post at one of the very established blogs. The post was very interesting and stimulated my mind to think, if I should really put those banners there.

The author had a point to say – he said that such banner ads never generated any clicks and that you never received any value in terms of paid advertisements either. This was where I thought I should evaluate the worthiness of the these ads. When I finally arrived at the above stats, I was surprised at the results.

A blog might not be getting too many advertisements requests and might not be earning a lot from their 125×125 banner ads, but it can surely help them market their affiliate products. If you gain enough exposure for these products without burning your pockets with PPC, then why not?