Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Facebook Advertising for Business is still the best way to boost your online profile, and if you haven’t been advertising on Facebook, you could be losing business.

Unless you are a social media expert, it can be difficult to connect the right people to your Facebook business page. Facebook Advertising for Business helps you capture the attention of your demographic. When you advertise on Facebook, you will see results.

According to Facebook, 2 billion people use the site every month, and these days those people are buying products and services on Facebook. When you purchase Facebook Ads, you can target your users with clever online campaigns that will outshine the competition.

Finders Keepers

Facebook tools selection allows you to target the users who fit your business or organization.

According to Knoxweb, who have been in the social media game since the beginning, there are three options that allow you to choose your audience.

Custom Audiences-When you upload your contact list on Facebook, your business or organization is connecting with people who have purchased your products and services on Facebook. When you connect with the clients and customers that you already have, you can foster new relationships. Your clients will share your posts and Facebook Ads exposing you and your business to a brand new audience.

Lookalike Audiences-When you use your Facebook customer information to find similar people on Facebook, you are creating a Lookalike Audience. A Lookalike Audience is a great way to reach potential clients and customers who just may show an interest in your products or services because their interests are similar to your existing clients and customers. Those like-minded folks will share on their pages throwing the net out even further to their friends on Facebook.

Core Audience-Knoxweb explains that when you manually base your characteristics, such as location and age, you can source the audience that will most likely be looking for your business or organization. When you choose people based on education, relationship status, gender, age, job title, work place and more you are hitting your target demographic. You can reach people in your local area whether you run an online clothing store or a bricks and mortar hobby shop.

When you advertise on Facebook, you are spending far less than you would on other forms of online advertising, and although Google Ads are fairly inexpensive, you may want to consider Facebook Advertising for Business if you are on a tight budget. If you follow the Knoxweb Blog, you will know that although Google doesn’t index every post from Facebook, you may see a few. When you optimize your content, one of the ways you can do this is by sharing your weekly blog posts on your social media pages; you will have better organic results on Google and the other search engines.

Just like the rest of the World Wide Web, Facebook is constantly changing with Facebook developers looking for new ways to connect the entire planet. Knoxweb keeps up with those changes and can help you develop an interesting, thoughtful, and shareable Facebook advertising campaign that will target your audience and increase sales.