Wednesday, December 28, 2016

I have a reasonably healthy lifestyle and so I’m not really
the target for health campaigns – but on the BBC this morning there was a piece
from the British Heart Foundation (BHF) that mentioned an app to track how far
you walk each day. Well, I walk quite a lot and have thought of such an app
many times, so this was a prompt to check out the BHF’s.

So I typed “walking app” into Google – and top of the
adverts was one for the BHF walking app. Its header said ‘free walking app’, so-far-so-good
for BHF’s digital marketers.

But when I clicked on the link [for which the BHF will have to pay] I got this ...

when you’re inside the bottle, you can’t read the label ... so get outside the bottle

This blog is simply a marketer’s view of the good, the bad and the ugly of Internet marketing that I come across in my daily life. I do not go looking for them - they come to me [in the case of emails, literally].

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If you find this stuff even remotely interesting, take a look at more of my thoughts on this whole Internet marketing malarkey on my web site - www.alancharlesworth.eu

please note:

All of the comments on these pages were accurate at the time of writing. Obviously, some of the 'iffy' practices may have been put right since - maybe because someone at the organization read this blog?