Facebook Friday App Review – FanGager

What is it?
FanGager helps organisations engage effectively with their fans on Facebook and other social networking sites such as Twitter. It awards fans points for actions that encourage brand exposure such as commenting on or “liking” a post, taking part in poll, playing a game etc. Users of FanGager can choose to reward their fans with badges, virtual gifts and real prizes. Fans can obtain real prizes by redeeming points they’ve accumulated. FanGager also provides analytics to help users pin point their biggest brand advocates and get an overall picture of how they’re regarded by fans.

Key featuresFanGager enables users to set up stores specifically for fans. Points earned by fans serve as currency in stores, giving fans an incentive to interact/promote with a users brand and therefore increasing the likelihood they remain loyal to it. FanGager also has a clear dashboard that allows users to monitor fan base growth and an abundance of customisation options that allow users to give the app an aesthetic that matches their website or social networking presence.

Getting startedNew users can register for FanGager by clicking the “Get Started Now” link in the top right hand corner of the website homepage. An orange pop up box will appear, into which you need to enter your name(s), company, job title, email, phone number, organisation type, location, number of Twitter fans (if applicable) and finally number of Facebook fans. Once you’ve sent these details a representative from FanGager will get in touch to discuss your specific requirements.

How much does it cost?
The FanGager website doesn’t provide any information on pricing. The amount users pay is most likely dependent on their size of their fan base and what they want to do to engage with them.

Should I use FanGager?
Overall FanGager is a good solution for organisations who want to engage effectively with their fans on Facebook and other social networking sites. It’s also good for encouraging brand loyalty and monitoring fan base growth.

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