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10 Business Model Canvas Sins

Over the years we have been using the Business Model Canvas by Osterwalder hundreds of times and most of us have given dozens of Business Model Canvas workshops. In the use of this tool we have seen people making the same mistakes over and over again. That’s why we decided to share the 10 most common ‘sins’ when filling in a Business Model Canvas. Not to prevent you from making these mistakes, because you will learn through your mistakes. But to help you recognize them after you have made these mistakes and help you repair them.