5 Ways To Be Successful With An Ecommerce Website

The appeal for businesses to expand their target market by creating an ecommerce website may sound much easier than it really is. Many small business owners in San Diego and other cities think that creating an e-commerce website is easy and requires little overhead. The truth is it can be, but how successful will you be with a store that has no marketing backbone? Here are five ways that your ecommerce website can achieve success.

1) Make shopping your website easy

There are so many bells and whistles that can be implemented in today’s shopping cart software that make the buying experience more cumbersome. One of my least favorite sites to buy things is GoDaddy, because during the checkout process you go through about 5 pages of non-sense that they are trying to up-sell you on. It is annoying and obvious. Let customers shop the way they want to shop, don’t overwhelm the design with too much clutter.

2) Take advantage of Email Marketing

Use the data you acquire from former customers, prospective clients, and other resources at your disposal to target future business through email marketing. Consider adding a newsletter signup form to your website or weekly specials email to the checkout process of your site. This will help you accumulate data that you can use to market in a very targeted and traceable manner.

3) Find the shopping cart software that is right for your business

As a web design company we are always asked which is the best shopping cart software to use? The answer I give is that ‘it depends’… There are factors that would lead me down a few different paths. How many products do you plan on selling? How often will products be added/changed? How is fulfillment handled? These are only a few of the important questions, but clearly there can be very different responses which means that out of the hundreds of shopping cart platforms out there, some are a better fit than others in certain scenarios.

4) Effectively manage search engine marketing campaigns

Sponsored search advertising on Google is an incredibly effective way to drive site traffic. It is however its own beast when it comes to being successful and understanding how to manage Adwords. Marketing dollars can very easily be wasted on attracting the wrong users if campaigns, keywords, and landing pages are not properly controlled. My recommendation is to utilize an internet marketing company that can help you can setup correctly if not entirely manage this process.

5) Generate new content on a regular basis

One of the biggest components of search engine optimization (SEO) is that Google, Bing, and others are looking for fresh content when they crawl your site. Generating new content on a regular basis through blogs, page creation, or other outlets will help improve your organic ranking over time, give users a reason to come back to your site, and demonstrate that your business is active.

Author: Crown Point Design | CPD

We are Crown Point Design (CPD is what our friends call us). We are a San Diego web design, website development, corporate branding and consulting firm. Our team of web designers, developers and content writers helps take our clients' visions and turn them into reality on the web. Check out our work at https://crownpointdesigns.com/our-work.Thanks from all of us here at CPD!

I could not be happier with CPD’s service. They exceeded my expectations on price, turn-around and customer service. I recommend CPD to anyone, or any entity, looking to establish an Internet presence.

Tim B., Law Office of Timothy M. Brown

Great job of identifying my needs and creating a unique look based around my services. As a ‘non-technical’ person, my company now has an outstanding web presence.

Jim, Colonial West Landscaping

Our department needed a banner for an important student recruitment event. We had been working with another company for several months. However, the company suddenly went out of business leaving us without a banner and less than two weeks to secure one. Fortunately, a colleague recommended Crown Point Design. Not only did Crown Point deliver a high-quality product, but did so in a very timely and professional manner. I recommend Crown Point without reservation.

CPD helped expand my business with an elaborate e-commerce store that gives me the ability to manage inventory, fulfillment, pricing, and more.

Dawn C., Impressive Expressions

Crown Point Design listened to what I wanted to reflect on my website. Through their expertise and design skills, they were able to capture the professional and streamlined look I had hoped to achieve on the website. In addition to providing me with design and layout options, they were able to create the site so that it was user friendly. Crown Point Designs patiently led me through the process, making requested changes and offering suggestions as the website evolved into the final product. I am looking forward to my continued relationship with Crown Point Designs as I have requested they provide me with website hosting and management of my files going forward.

Charles B., General Contractor

Let me just begin by saying that I have been in “web design hell” before I met Scott and Topher. (I worked mostly with Topher but Scott was very nice too) I had previously hired a developer who worked with me for 3 weeks on my site – then one day quit and deleted my site with no warning! Reeling from this I quickly found another developer who had the personality of a rock and was not organized or could communicate effectively. I fired him. Next, I was on to a highly reputable firm in downtown San Diego – I will not name the company as they could not help me and did not charge me. Finally, I found Crown Point Designs on Yelp. I dont know why I didnt look on Yelp sooner, but am I glad I did. Not only did they fix/reassemble my website, they did it in 1/5 of the time it took everyone else. My experience was great because Crown Point Design is:

Organized: Gave me a breakdown of the cost and the tasks associated with the project along with the timeline. (I was surprised how quickly they could complete the work)

Thoughtful: Listened to what my needs were and were sensitive to the fact that I had been “burned” by previous firms. They walked me through everything. This made me feel very safe.

Reliable: They were extremely consistent in keeping in touch with me and letting me know the progress of the project.

Helpful: Had plenty of advice for me about my site and how to best optimize it. Even gave me personal tutorials on how to do certain things.

To summarize, I will definitely like to work with Crown Point Designs again and will refer them at every opportunity I have!

Thank you again CPD – you will be hearing from me again soon!

Maria R., Shop JellyFish

Crown Point Design is a professional, creative and honest business. I came to them needing a completely new website with many features, they worked hard and in a timely manner to deliver exactly what I wanted, for a good price. Until CPD, I’d never experienced the level of communication and attention to detail from a web services company, these guys are legit! I highly recommend their services to anyone in the market for web design. You guys rock!

Kevin W., Mod Est Studio Gallery

Our department needed a banner for an important student recruitment event. We had been working with another company for several months. However, the company suddenly went out of business leaving us without a banner and less than two weeks to secure one. Fortunately, a colleague recommended Crown Point Design. Not only did Crown Point deliver a high-quality product, but did so in a very timely and professional manner. I recommend Crown Point without reservation.

Frank H., San Diego State University

Since the website redesign, my weekly inquiries have quadrupled! I am consistently pulling in new customers as a direct result of the work Crown Point Design did for me. The changes weren’t dramatic. Just effective.