Some of the founding fathers of conceptual art are mentioned in a pedantically detailed title of a work, ‘After Joseph Kosuth, after Douglas Huebler, after Lawrence Weiner ... , Artforum, Vol. 36, No. 3, 1997, page 16’, without giving any clues as to the semantic mismatch between the cited phrase and the medium: the words, ‘no forms or colors’ are painted in watercolour on the gallery wall from a photocopy of the magazine article, enlarged to a cinematic scale.