THE PRV REPORT CARD: This Week’s Winners & Losers

This week: Three mothers–one venerable, one vulnerable, and one insulted and avenged in a fashion smackdown. A typical week in the world of PR…

PR WINNER OF THE WEEK: “A” (PR Perfect) to Mother Jones Magazine. At a time when most are ringing the death knell of print, this small, socially-conscious, 36-year-old nonprofit publication may have changed election history by bringing the now-infamous “47 Percent” video to light. Bravo for hitting the headlines and shaping the national conversation. It’s the rule for effective PR!

PR LOSER OF THE WEEK: “F” (Full Fiasco) to the Lohan Clan. If there was an award for Brand Consistency, it would go to this family; while daughter was arrested yet again this week, this time for clipping a pedestrian with her car, mother made a spectacularly awkward appearance on Dr. Phil (seen here on PerezHilton.com). Among the many, many questions we have: Is there a Lohan publicist in the house? Why did anyone (including Dr Phil himself) agree to this interview?

And a special mention…

L to R: Tesoro, Eymere, Susskind-Jalou

THE “NOW YOU KNOW” PR AWARD FOR STAYING ON MESSAGE: When Jalouse Magazine editor Jennifer Eymere discovered that her mother, Marie-Jose Susskind-Jalou, had been moved from the front row of a Zac Posen fashion show, Eymere found the publicist in charge, Lynn Tesoro, and registered her displeasure – by slapping Tesoro in the face. Denials? Mais non; Eymere stayed on message. “It was a small slap,” she told Women’s Wear Daily. “She humiliated my mom, and I humiliated her in front of her crew. I said at the end, ‘Now you know you don’t [expletive] with French people.” Point taken. As is Tesoro’s counterpoint: A $1 million lawsuit. Ah…Happy Days.

What is Your PR Verdict?

Love to hear your thoughts on the Administration’s handling of the Libya Embassy attack.
Was there a demonstration? Was it terrorists? Was it planned? Was it ‘self evident’ ? Was it really inspired by a video?

Seems a good example of a team not aligned in messaging or a mix of fact and spin…