'Influencers' Shake Up the Fashion Industry

9/10/2013 12:16PM

New York Fashion Week is back, but the front row elite is getting swapped out for the up-and-coming style bloggers that used to live on the sidelines of the fashion world. Elizabeth Holmes gives the low-down on the industry's new "influencers." Photo: Andrew Spear for The Wall Street Journal.

This transcript has been automatically generated and may not be 100% accurate.

... the ... the the ... the ... welcome back to lunch break at the beest live I'm Simon Constable in full Wendy ... no question we get about a former Lilly is getting small tap often comments by what it use to live on the sidelines of the fashion world peace what is known as ... influence as in the industry are now buying Moss news for marketing strategy ... didn't explain ... who they are and how they can discover this will Street don't Star reporter Elizabeth Holmes ... it sounds fun ... and INTC just increased mileage to be an influence of the day of the company pajamas on ... an adventure style influences of an effect on our crab and that might be appropriate on the road with the wind so let's let's go through this um what is an importance said in a fund's areas of the world formerly known as partners in ... more ways to the implant on line infantry in our the might of social media platforms like Instagram ... and Twitter and can transfer you can have a voice and an audience and so influencers encompasses all of those people who are doing cool things than those pizzas didn't ... why was the fashion industry so slow to embrace ... this also several years ago it was for every cliche armistice but error was the start of this ... unknown territory for fodder for barter system but that doesn't involve with these brands ... and I think and since then ... fashion brands have really come to understand what bloggers influencers blames the table that is their own audience the mics but of ... a journalist but then also a skill set that they're coming to the table lot of them have a free transfer sauce iOS announcing a silence ... on in our very talented photographers their creating content in its new and and and now they're actually have reviewed the way use its three funny way said a fashion week ... the lack of Madison levels a lot more and more like unseen and some Weiss writes ... that way yet it's maybe ... the hierarchy is of the internet one house right when the press corps of that so ... that the trick for the market is is defying the influence of the flow of funds ... yes so ... they do that ... at all times that one of the back with a lot of time influences that are used repeatedly in the fashion industry and what we're seeing now is that they're so the hunt for new people to work with because for starters there is ... a cost Blackstone the deal that there'd be that they're willing to do cost a lot less than face another five or six figure deals ... they might have to meet with the top ... stocks are bought or ... the other so that it did so the market is a cheapskate of what is that that's one of the estates of the other thing and the remaining zero the beach and said that ads have been touched by the likes of uncommon occurrence ... if this if there were as Aaron influencers a smaller audience that their high earning case meaning people are really interact and that was that's very valuable to a plan to ... stay looking for those kinds of things ... as you get a special and enthusiasm that comes with somebody hasn't done this for long time are it's just you know working the land for the Qantas to over deliver what they ... on the heels of their dying of some one to one cup rice but massive deliveries out of the market is one that yes let's talk about some some folks alms and individuals to cover for their brands are doing all kinds of things the bed the service I find most interesting is called for card if that database of bloggers that plane spotters based on their quantitative service to the confirmation there are some things like that ... and they are sort of ... hoping connect Ransom otters there is there some names on the trail a pink peonies that I'd talk to the story has ... a set of your time and ... has a very strong refer protected tearing e-commerce site ... there's another on the Utah when you think that the price that is somewhat whether if the fashion business was big when you're like Alec ... the device was everywhere so they're they're also looking to work with the service would not listen to somebody alone that's ... the lead in the pen is an adviser based in California ... she has a part of us for life she also has a very ... strong hints mankind and Samsung ... sent her to South by Southwest in love was the master to please take pictures and posts them with a hashtag and and ... that she got ... so she'll pay for any and every and you have cancer ... and yet so you can get twenty years old he can use it to peak evening I popped it yet it's it's it's it is is this one pm so the intellect is really messed up from ... twelve the Internet and I think you need to have a specific say new data point in the fashion industry they are ... offering a high ... I think that the people to rise the top are people who do have that I have a certain taste level that people want to try and imitate which is why they're called infant ... Graham once done you have to rush off but the flash point is a