Bachelor of Science in Marketing

Marketing touches all aspects of modern living — whether it’s internal marketing in organizations or selling to sophisticated clients.

The distinguishing feature of this marketing degree is
its emphasis on quantitative analysis. The demand is
growing for marketing professionals who are proficient in using analytical tools and programs and analytical tools to analyze data to make better marketing decisions.

Careers in Marketing

Jindal School students must complete an internship as a requirement for their major. The Jindal School’s fully staffed Career Management Center (CMC), working in tandem with the University’s Career Center, helps students prepare for and seek internships, as well as post-graduation employment. Both centers are staffed with licensed counselors who provide students with strategies for mastering job interviews, writing professional cover letters and resumes and connecting with campus recruiters, among other services.

Marketing at UT Dallas

A 120-hour curriculum leads to a degree in marketing.
All undergraduate degrees require a core of 42 hours. In the core courses, students learn theories and analytical techniques that can be applied to the functional areas of business, such as marketing.

In the core marketing courses, students learn and apply theories and analytical techniques to marketing projects, cases and exercises. To obtain a minor in marketing, students must complete the requirements for their major and take 12 hours of marketing core courses and 6 hours in marketing-guided electives.

Key features of student-focused programs and experiences:

Faculty who have consistently obtained high teaching evaluations and awards and who have extensive industry experience.

Access to a student chapter of the American Marketing
Association.

Sponsored marketing competitions.

Invited industry guest speakers in courses.

Opportunities for top marketing internships through the Naveen Jindal School of Management Career Management Center.

Three Marketing/Sales Advisory Boards that include leading practitioners in analytics, sales and general marketing.

Professional Sales Concentration

The Professional Sales Concentration offers academic specialization and benefits from its direct relationship to the JSOM Center for Professional Sales. Sales executives and sales teams from top companies in the DFW market and the nation assist in the development and execution of the market-leading sales curriculum. Students are taught and then challenged by industry sales leaders.

Professional Selling classes emphasize simulated and live sales throughout the program with most major courses ending in competition-style events judged by industry executives and hiring managers. Students who become sales certified via the University Sales Center Alliance can experience multiple offers prior to graduation and higher base and on-target pay packages.

Living Learning Community

The Naveen Jindal School of Management Living Learning Community is a special opportunity for incoming freshmen interested in pursuing a business degree. Living Learning Community students live together in on-campus housing, attend classes together and participate as a group in social activities.

Management Honors Program

The Charles and Nancy Davidson Management Honors
Program (DMHP) gives select undergraduate students the
opportunity to enhance their experience in the Naveen
Jindal School of Management. DMHP students receive
opportunities to improve their leadership skills and work
closely with UT Dallas professors.

Fast-Track Options in the Jindal School

All undergraduate degrees in the Naveen Jindal School
of Management offer a fast-track option. These programs
allow undergraduate students to earn up to 12 credit hours
that can be applied toward a master’s degree. Students
with qualifying grades embark on the fast-track option in
their senior year of their undergrad program. Pursuing
a fast-track BS/MS or BS/MBA requires careful course
selection and academic dedication but opens up additional
career opportunities for those students who complete the
program.

Naveen Jindal School of Management

The largest of the eight schools at UT Dallas, the Naveen
Jindal School of Management offers a full complement of
programs at the undergraduate, graduate and executive
levels. The Jindal School’s mission is to meet the
challenges of a rapidly changing, technology-driven, global
society by partnering with the business community to:

Conduct knowledge-enhancing management research.

Deliver high-quality management education to a diverse group of undergraduate and graduate students and practicing executives.