An Appeal For LeBron James To Go Social Media Dark Right Now

The four-time MVP has turned the last couple of days into a referendum on online content, rather than a place to talk about basketball. Is who LeBron follows, or doesn’t follow, a story? Most NBA fans, even the die-hard variety, would say no. But then they click on that story anyway because we wanna know why the hell LeBron stopped following the Cavs — but then re-followed them on Instagram? James exacerbated the situation with the loudest next question in regular season NBA history. So, that was another 12 hours of news cycle coverage, which we basketbloggers lapped up like a particularly atavistic quote about Steph from a 1980s All-Star.

Why the hell would anyone respect this team right now? Because they’re the No. 1 seed in the East? Because LeBron is close to putting up a PER above 25 for the eleventh-consecutive season, something only MJ And Shaq have done?

Those are actually great reasons to take the Cavs seriously, so why do they — and specifically James — sound like moody children throwing a temper tantrum?

James offered up a weak explanation for unfollowing the Cavs after it spiraled into a bigger story than any one of us in the media wanted (we hate it more than you, even with the page views). He’s supposedly going into playoff mode earlier than usual. But then he went right back on Twitter yesterday to share this little gem of getting down to the business of basketball:

Think I just may join the Snap this week. Another way for my fans to ride with me throughout my journey

Now you want to make issues about him wearing headphones in the locker room? like he’s never done that before lmao..It’s going to suck so hard for the media once he retires..they won’t have anyone else to write or talk about, and who says you have to write about it? who’s telling you to write about this? you the media literally stalk this guy’s social media accounts in search for a story..now that you found one, you’re pretending like it’s him who’s doing this..LeBron can follow and unfollow anyone he wants, like “ImBateman” said up top..You’re the ones who’s making it an issue not him.

I’m also curious to know who’s forcing you guy’s to write about this? seems like something you’re doing freely from my perspective, ya know..you could easily stop giving this nonsense life and I’m sure it’ll disappear eventually, it looks to me you’re trying to place blame on Lebron for something you’ve given life too..I’ve seen more stories about this than the Draymond/Steve Kerr altercation during halftime of the OKC matchup..why weren’t you forced to write about that?