Former UK football coach Joker Phillips, now wide receivers coach at Florida, tweeted the fake newspaper Derby preview bearing his Twitter account name last week.

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Did you notice the crazy horse in the Kentucky Derby painted like a clown with former University of Kentucky football coach Joker Phillips piloting him toward the finish line? No? You missed that? Well, that's weird, because it says right here in the "Chomp Times" that there was a late entry in the Derby. A horse by the name of #ComePlayWRForTheJoker.

Oh, that surpasses the 18-character limit for naming horses? Right. It also, at 22 characters, makes for one of the strangest and longest hashtags on Twitter. And it is the brainchild of Phillips, who is, shall we say, different these days on social ...