Endorsements : 1

Average rating :

Seattle-based Datasphere provides a hyper-local neighborhood news and paid features platform for local media, and includes telemarketing services. The program Precision Targeting by Neighborhoods partners with primarily broadcast sites to increase market penetration and revenues and now has sales in the millions across multiple broadcast markets who receive a revenue share. The white-labeled hyper-local sites require users to register by selecting the neighborhood about which they want information, then serve that neighborhood news the next time they log in. News includes hyper-local press releases from the "cutting room floor" and paid features sold to local merchants. Paid content appears as images with a small text line on the right rail of the sites, and rotate into the key news hole, although most of the value to merchants is in the SEO. Datasphere acquires and manages the merchants (avoiding the protected list of TV customers and top prospects), builds the creative and traffics the ad. The media client simply adds the Datasphere neighborhood targeting service platform to its existing news and advertising platform, places a 300 x 250 ad on its website to drive traffic, and share the revenue it drives. Additional features include sponsorships, coupons, deals, product reviews, e-newsletters and business directories. Web-based content management system includes semantic search with automatic statement completion (suggestions) and “did you mean” functionality; automatic topic pages and content targeting; push-button site deployment; UGC features such as discussions, voting and social-media integration; a self-service portal; and outbound marketing features such as SEO, SEM and auto-syndication. Business model is revenue share. Customers include Gannett Broadcasting, Meredith and the Arizona Republic. Check out their case study.

Endorsements by :
John Triplett

Endorsements : 1

Average rating :

NRS Media provides sale training and consulting for primarily radio and broadcast companies. Draper Digital Media, an east coast television station, endorsed the company's tightly formated advertisers workshops in this LocalMediaInsider case study as an important component of its strategy gaining top Digital Market Revenue share for a single market U.S. station, and vouching that advertisers were retained for 24 months. . Services include analysis and support for prospecting and account aquisition; premium advertiser development strategies and sales trainings. Background: NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991 by Doug Gold and Brian Duffy, leaders in New Zealand’s radio industry. The team set up a U.S. office in 1997. Initially, programs had been created for radio alone; however, the U.S. office also sells to television stations.

Endorsements by :
Jay Kevin

Endorsements : 1

Average rating :

Buddy Media, now owned by and integrated with Sales Force, provides social media management software and provides tools to help media companies and businesses manage their marketing efforts on social media sites. Integration with Sales Force allows new options to listen, connect and engage socially with customers.

Endorsements by :
Rob Weisbord

Endorsements : 1

Average rating :

EchoSign allows customers to digitally sign agreements. The signature process requires users to email documents through its system which takes care of the signing process on the other side. Recipients can e-sign instantly in any browser, an iPhone or a Blackberry, or via a widget on any website. Or if desired, recipients can sign by fax using a toll-free fax gateway.

Average rating :

Kantar Media provides a media monitoring service to see which advertisers are using radio, TV and print in each market, how much they spend and what creative was used.

Endorsements by :
Editor

Endorsements : 1

Average rating :

HubSpot is an inbound marketing software company that helps businesses build and track inbound lead generations from a variety of social platforms. Expert in use of registration for e-papers to build B2B leads.

Endorsements : 2

Average rating :

Endorsements by :
Chuck Davis,
Matt Gibson

Endorsements : 1

Average rating :

ZapPowee provides an email funnel, in which prospects fill out a form and survey to acquire a discount code, providing data for highly targeted leads, which are sent directly to sales people for follow-up.

Endorsements by :
Steve Wilder

Endorsements : 4

Average rating :

SugarCRM is an increasingly popular customer relationship management software owned by Marketing Solutions. The relatively low-priced platform integrates with social media, email, mobile and call centers. Used by Morris Publishing Group to run its sales teams, see Four Keys to Managing the Work-from-home Sales Department.

Read the full story on how Morris Publishing Group succeeds; 'Agency 2.0; Main Street Digital Increases Revenues Tenfold in Two Years' at LocalMediaInsider here.

Endorsements by :
David Jonah,
George Coleman,
James
James
Smith,
Steve Gray