Story Tag: web push notification

Have you heard of real-time marketing before? While not a brand new trend in the marketing world, it has recently become a popular topic for marketing professionals looking to capitalize on new ways to connect and interact with their audience.

Is real-time marketing the right fit for your brand? Let’s discuss exactly what it is, what the main benefits and risks are, as well as how to best employ it.

Just like with any other marketing method, having a strategy in place is a major key to success. Without determining what you want to accomplish, it’s hard to know what exactly you need to be doing. With that in mind, we thought we would lay out some basic tips for creating an effective web push strategy.

The myriad benefits of web push can only be truly realized when the entire notification process (from subscribing to clicking) is optimized for the user experience, or UX. With poor UX design, these notifications go from a blessing to a curse, yielding disastrous results for your website.

To avoid these pitfalls, here are three common UX mistakes in web push notifications along with remedies for these mistakes. These are mistakes that developers or site owners regularly make when employing web push.

Whether you have already made up your mind to use web push, are currently considering it, or even if you just want more information, here are 5 things everyone should know before installing web push notifications.

The power of the web push notification has become undeniable. Having been around for a few years now, marketers and users alike see the benefits that this platform has. In a crowded sea of emails and social media posts, web push notifications rise to the top as a fresh way to interact with users.

But, sadly, for every great web push campaign that is out there, there are several others that miss the mark. Just like with any marketing venture you take, there are do’s and don’ts that you need to pay attention to. Web push notifications are not a silver bullet; they will not save your marketing strategy just by virtue of being there. A great web push campaign can engage and retarget your audience, but a poor campaign can have the reverse effect. Here are five of the most common mistakes we see, along with our suggestions on how to fix them.