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Branding Design for BBC Television Centre Site in White City

Following the sale of the BBC Television Centre in White City, the site has been redeveloped as a hub for London’s creative sector offering a cinema, hotels, office space and flats. The branding design revolves around the central “O” in the name which represents the central courtyard at Television Centre. As the heart of national television and radio broadcasting between 1960 and 2013, developers hope to retain the creative spirit within it’s new incarnation.