Honda Motor Europe has joined the European Automobile Manufacturers' Association (ACEA). Representing Europe's car, van, truck and bus manufacturers, ACEA works to ensure the economic, environmental and social sustainability of the automobile industry in Europe.

In efforts to establish automated driving technologies to realise a collision free society, Honda R&D Co., Ltd., the R&D subsidiary of Honda Motor Co., Ltd., has signed a 5-year joint research and development contract with SenseTime Group Limited, a China-based IT company with strengths in the area of AI technologies.

• Energy can be drawn from and returned to the grid with new hardware
• New charging station is another step towards a zero-emission society
• Project is collaboration between Honda, EVTEC and The Mobility House
• Installation tests the integration of electric vehicle batteries and renewable energy sources

Honda Motor Co., Ltd. today announced that the company will evolve its automobile production system and capability to further enhance Mono-zukuri (the art of making things/manufacturing) in Japan. In more concrete terms, Honda will pursue two key initiatives: to evolve production operations in Japan and to newly establish a function to evolve production technologies in Japan to be shared globally.

Honda will unveil an all-new electric sports car – the Sports EV Concept – at the 2017 Tokyo Motor Show on 25 October, as part of a broad range of advanced two- and four-wheeled production and concept vehicles.

• Honda rises to 20th place in the latest Interbrand study
• Honda's brand value increases to $22.696 billion
• Recognised as the fourth biggest global automotive brand
• Brand value has increased by 31% over the last five years

Never one to miss a party, Honda’s robotic lawnmower Miimo has joined Honda’s special year of 25th anniversaries with two Type R and Fireblade-inspired prototypes. These fully functioning, special-editions have been created to celebrate a quarter of a century of Honda’s halo racing marques, Type R and Fireblade.