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Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 174, NO. 35 | Tuesday October 11, 2011
InDEX 2 · Quick hits 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
New
exhibition:
Modern art
killed the
video star.
“In the face of so many social
movements, now is when
dialogue becomes essential for
both the current and future
leaders of America.”
Maintaining balance:
USC hopes to
couple potent
passing attacks
with a
consistent
running game.
sports 12
lifestyle 5
opinion 4
weather
Sunny
hi 80
lo 60
today tomorrow
Sunny
hi 91
lo 63
Technology
By Nandini Ruparel
Daily Trojan
Blackberry, iPhone or Android,
student life is closely tied with
smartphones.
As Apple’s latest iPhone, the
4S, hits shelves today, students
are beginning to weigh the hefty
price tag of these phones against
their usefulness both inside and
outside of the classroom.
“It’s absolutely critical for this
generation to have the kind of
constant, instant and therefore
mobile access to the Internet,”
said Morley Winograd, a senior
fellow at Annenberg at the Center
for Communication Leadership
and Policy. “[A smartphone] really
enhances the social experience.”
Winograd said having an
iPhone or similar smartphone is
an important part of student life.
“A smartphone is [just] a very
mobile computer,” Winograd
Smartphone
culture aids
student life
The iPhone 4S, Apple’s
latest smartphone to be
released, goes on sale today.
| see Smartphones, page 3 |
By Jasmine Ako
Daily Trojan
A number of pending bills were either signed or vetoed
by Gov. Jerry Brown during the weekend, as Sunday marked
the end of the legislative calendar.
USC’s administration has been closely tracking and sup-porting
several bills, such as AB 1072, which deals with le-veraging
state resources to support community partner-ships.
The bill was held to the next legislative session, which
begins Jan. 4.
The university also followed SB 238, signed by Brown
on Sept. 28, which revokes the privileges of athletic agents
if they are convicted of violating the Miller-Ayala Athlete
Agents Act, which stipulates the rights of athletic agents
conducting business in California.
When lobbying for legislation, USC focuses its efforts
on legislation pertaining to education, health care and re-search.
The university maintains an office in Sacramento
to ensure its interests are represented in state government.
USC State Government Relations also follows and in-forms
various departments about legislation that might
affect the university or members of its community, said
Veronica Villalobos-Cruz, executive director of state gov-ernment
relations.
Brown signs,
vetoes bills to
wrap up year
Bills signed include an act ending privileges
from athletic agents convicted of violations.
| see Bills, page 3 |
State
By Laura Cueva
Daily Trojan
Swiping a Tommy Trojan-emblazoned
Bank of America credit card does more
than just engender a sense of Trojan
pride — it also generates money for the
university.
Many universities, including USC,
have agreements with banks that give
a bank the right to use the university’s
logo on a credit card if it provides the
university with a small cut every time
the credit card is used.
In 2010, USC received more money
from its credit card issuer than all
but three universities in the country,
according to an annual report issued
by the Federal Reserve. The university
earned about $1.5 million in royalty
payments from FIA Card Services, a
company that processes credit cards on
behalf of Bank of America.
Some of that $1.5 million goes to
fund the USC Alumni Association’s
programming, and some of it goes to the
athletic department, according to Scott
Mory, CEO of the Alumni Association,
which negotiates the contract with Bank
of America. Mory said because the cards
are marketed to fans at athletic events,
it made sense to give some of the money
to the university’s athletic teams.
“The agreement with Bank of America
covers both the Alumni Association and
athletics,” Mory said. “It’s a branded
credit card marketed toward the
Alumni Association [with profits going]
to alumni and secondarily to athletics
and to the university.”
Most of the USC-branded credit
cards are held by USC alumni and USC
sports fans, although anyone, including
students, can go to a Bank of America
branch and open an account.
As part of the credit card agreement,
USC provides Bank of America with
mailing information of alumni, donors
or supporters who might want a USC
credit card. The larger the mailing
group, the larger the benefits for the
credit card company and the institution
itself.
“[Groups like FIA] provide a royalty
based on the number of accounts
opened, number of times the card is
used or something is purchased,” said
Robert D. Butters, a lawyer specializing
in affinity agreements who works with a
number of credit issuers.
Though USC is not paid for providing
credit card companies with the mailing
list, releasing that list increases the size
of Bank of America’s marketing pool,
ultimately leading to higher purchase
rates and therefore greater royalties for
USC, according to Butters.
“The larger the pool of people [the
bank] can solicit, the more valuable the
account,” Butters said.
University profits from logo-marked credit cards
USC earned about $1.5 million
in royalty payments from Bank
of America credit cards in 2010.
Finance
Megan Harmon | Daily Trojan
On the record
Hip-hop DJ J. Period tells students how he broke into the business as part of an Annenberg-hosted
conversation with professor of communication and journalism Josh Kun. J. Period
has collaborated with artists including John Legend, Nas, The Roots and Mary J. Blige.
| see Credit, page 3 |
Megan Harmon | Daily Trojan
Charges · Royalties earned from USC credit cards help fund the Alumni
Association’s programming and add to the resources of the athletic department.

Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 174, NO. 35 | Tuesday October 11, 2011
InDEX 2 · Quick hits 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
New
exhibition:
Modern art
killed the
video star.
“In the face of so many social
movements, now is when
dialogue becomes essential for
both the current and future
leaders of America.”
Maintaining balance:
USC hopes to
couple potent
passing attacks
with a
consistent
running game.
sports 12
lifestyle 5
opinion 4
weather
Sunny
hi 80
lo 60
today tomorrow
Sunny
hi 91
lo 63
Technology
By Nandini Ruparel
Daily Trojan
Blackberry, iPhone or Android,
student life is closely tied with
smartphones.
As Apple’s latest iPhone, the
4S, hits shelves today, students
are beginning to weigh the hefty
price tag of these phones against
their usefulness both inside and
outside of the classroom.
“It’s absolutely critical for this
generation to have the kind of
constant, instant and therefore
mobile access to the Internet,”
said Morley Winograd, a senior
fellow at Annenberg at the Center
for Communication Leadership
and Policy. “[A smartphone] really
enhances the social experience.”
Winograd said having an
iPhone or similar smartphone is
an important part of student life.
“A smartphone is [just] a very
mobile computer,” Winograd
Smartphone
culture aids
student life
The iPhone 4S, Apple’s
latest smartphone to be
released, goes on sale today.
| see Smartphones, page 3 |
By Jasmine Ako
Daily Trojan
A number of pending bills were either signed or vetoed
by Gov. Jerry Brown during the weekend, as Sunday marked
the end of the legislative calendar.
USC’s administration has been closely tracking and sup-porting
several bills, such as AB 1072, which deals with le-veraging
state resources to support community partner-ships.
The bill was held to the next legislative session, which
begins Jan. 4.
The university also followed SB 238, signed by Brown
on Sept. 28, which revokes the privileges of athletic agents
if they are convicted of violating the Miller-Ayala Athlete
Agents Act, which stipulates the rights of athletic agents
conducting business in California.
When lobbying for legislation, USC focuses its efforts
on legislation pertaining to education, health care and re-search.
The university maintains an office in Sacramento
to ensure its interests are represented in state government.
USC State Government Relations also follows and in-forms
various departments about legislation that might
affect the university or members of its community, said
Veronica Villalobos-Cruz, executive director of state gov-ernment
relations.
Brown signs,
vetoes bills to
wrap up year
Bills signed include an act ending privileges
from athletic agents convicted of violations.
| see Bills, page 3 |
State
By Laura Cueva
Daily Trojan
Swiping a Tommy Trojan-emblazoned
Bank of America credit card does more
than just engender a sense of Trojan
pride — it also generates money for the
university.
Many universities, including USC,
have agreements with banks that give
a bank the right to use the university’s
logo on a credit card if it provides the
university with a small cut every time
the credit card is used.
In 2010, USC received more money
from its credit card issuer than all
but three universities in the country,
according to an annual report issued
by the Federal Reserve. The university
earned about $1.5 million in royalty
payments from FIA Card Services, a
company that processes credit cards on
behalf of Bank of America.
Some of that $1.5 million goes to
fund the USC Alumni Association’s
programming, and some of it goes to the
athletic department, according to Scott
Mory, CEO of the Alumni Association,
which negotiates the contract with Bank
of America. Mory said because the cards
are marketed to fans at athletic events,
it made sense to give some of the money
to the university’s athletic teams.
“The agreement with Bank of America
covers both the Alumni Association and
athletics,” Mory said. “It’s a branded
credit card marketed toward the
Alumni Association [with profits going]
to alumni and secondarily to athletics
and to the university.”
Most of the USC-branded credit
cards are held by USC alumni and USC
sports fans, although anyone, including
students, can go to a Bank of America
branch and open an account.
As part of the credit card agreement,
USC provides Bank of America with
mailing information of alumni, donors
or supporters who might want a USC
credit card. The larger the mailing
group, the larger the benefits for the
credit card company and the institution
itself.
“[Groups like FIA] provide a royalty
based on the number of accounts
opened, number of times the card is
used or something is purchased,” said
Robert D. Butters, a lawyer specializing
in affinity agreements who works with a
number of credit issuers.
Though USC is not paid for providing
credit card companies with the mailing
list, releasing that list increases the size
of Bank of America’s marketing pool,
ultimately leading to higher purchase
rates and therefore greater royalties for
USC, according to Butters.
“The larger the pool of people [the
bank] can solicit, the more valuable the
account,” Butters said.
University profits from logo-marked credit cards
USC earned about $1.5 million
in royalty payments from Bank
of America credit cards in 2010.
Finance
Megan Harmon | Daily Trojan
On the record
Hip-hop DJ J. Period tells students how he broke into the business as part of an Annenberg-hosted
conversation with professor of communication and journalism Josh Kun. J. Period
has collaborated with artists including John Legend, Nas, The Roots and Mary J. Blige.
| see Credit, page 3 |
Megan Harmon | Daily Trojan
Charges · Royalties earned from USC credit cards help fund the Alumni
Association’s programming and add to the resources of the athletic department.