Silverstone will live or die by its ticket sales, says Edward Gorman

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The Times Motor Racing Correspondent analyses how Silverstone will raise the money to stage the race. He talks to Ben Smith

How is Silverstone going to afford the repayments on this £300m deal?

The main thing it has to do, and its officials are fully aware of this, is promote its events as thoroughly as it can. Silverstone is going to live and die by its ticket sales and it needs people to buy tickets for races and then to spend as much money as they can on programmes, merchandising and everything else.

It is down to Silverstone to create excitement around the British Grand Prix, as well as the MotoGP and other events it puts on every year. With two