90,000 Locals Can't Be Wrong. Can They?

New work from Lowe NY for Aruba Tourism has a sassy new tagline: 90,000 Friends You Haven't Met Yet. I mean, really, it's Aruba. How hard is THAT place to sell: "Aruba-definitely better than where you are now." Anyway, the work features comic Lewis Black as well as a host of locals who went for the peace-and stayed for the huts!

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Comments

Comments

I'm reminded of a time I picked up a magazine with an ad for Mexico on the back and the copy read "You'll like Mexico." Now that's a hard sell. There was a beautifully lush jungle scene, a few people standing around looking tanned and relaxed, and that banner headline. Almost like something out of Crazy People.