koru riverside retreat

Brief// Create a new website for an existing accommodation business to more adequately reflect the quality of the service offered. Support moving the business into the luxury segment of the market while retaining its core essence of simplicity, naturalness and beauty. Feature the newly developed brand and replace existing website which was outdated both technically and in terms of design. Allow client to self-manage back-end, update content, and feature availability and bookings on website.

background//
Koru Riverside Retreat is located on the river’s edge in native New Zealand bush near the township of Coromandel. The existing identity and the actual offer as well as future potential of the business were not congruent. The old website didn’t adequately reflect the absolute wow-factor when staying at the retreat.

solution//
An image-driven website with professionally shot photography. Aim at giving viewers a sense of already being at the retreat when viewing the website. Base the technology on WordPress to allow the client to easily update content and allow to run a regular blog. Connect newsletter service with RSS feed to auto-generate email newsletter upon each new post on blog. Embed booking platform within website. Apply new brand to website.