mylifestylenews

2015-10-15

Blugirl @ FW2015/16 Ad Campaign

Blugirl FW2015/16 Ad Campaign highlights the dual soul of the FW2015/16 collection. The contrast between the boyish attitude and the romantic spirit of the Blugirl woman emerges in the oversized coats, featuring tartan geometric pattern and typical autumn colours, matched with voluminous dresses in silk georgette or in enveloping wool knitted tops worn over delicate lace dresses.

The location perfectly complements the liveliness and the irreverence of the prints, naturally and organically playing with contrasts. Flowers, fruits and ornithological elements interact with typically masculine Scottish check patterns and rich liberty motifs with a vintage feel.

The characteristic Brit eccentricity, highlighted by the mix of different patterns and textures, is juxtaposed to the rigour and the understatement of the winter settings of a British beach, creating a pleasant visual contrast. A clean and fresh image, full of the Blugirl woman distinctive joie de vivre, is emphasized by the mysterious atmosphere of the winter sea.

GUCCI AW2018 AD CAMPAIGN

SALVATORE FERRAGAMO AW2018 AD CAMPAIGN

KENZO AW2018 AD CAMPAIGN

GIORGIO ARMANI SS2018 AD CAMPAIGN

EMPORIO ARMANI SS2018 AD CAMPAIGN

CHAUMET 2018 GRACE & CHARACTER AD CAMPAIGN

about us

Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.