Or shared it with your friends? Or blogged it? I found myself watching this entire ad from T-Mobile, Samsung, and Chris Pirillo. (As of today, 1.3 million people did it, too.) In an on-demand TiVo world, we’re only watching what we want. So if you want us to watch your ads, it needs to rise […]

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) I consider myself a patriot, but I’ve never had any real contact with the armed services. I read about it in the paper while […]

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(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign […]

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(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best.) Life on an aircraft carrier is hard. You’re away from home, it’s loud, it’s stressful, you work constantly, it’s dangerous, and there is never a moment of privacy — […]

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) One of my favorite lessons from the USS Nimitz was KEEP IT SIMPLE. The entire flight deck is organized by a simple table-top diagram […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.