Globally, an increasing number of goods and brands are affected by illicit trade, from consumer products like electronics, apparel, pharmaceuticals and alcoholic beverages to other industries such as vehicle lubricants and auto parts. The global value of illicit trade and transnational activities is estimated at between 8% and 15% of global GDP, according to […]

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has […]

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is […]

On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities. But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery. Consumer goods companies […]

The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more […]

Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

China is at the forefront of the world economy. It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization. In order to best capitalize on China’s growth, we suggest companies create territory strategies to connect with potential consumer […]

The Americas have one of the largest and most dynamic retailing industries in the world. This e-book identifies the top market trends in 15 North and South American countries, outlining major trends in each country and pinpointing challenges and opportunities crucial for corporate development, marketing strategy and innovation.

Despite media claims, not all Millennials are the same and treating them as such could lead to missed opportunities. As a starting point, we've identified seven consumer types around that world that share similar traits and behaviors.

When making the decision to enter an emerging market, every business should include the following four pillars in its market entry strategy: Market incorporates macroeconomic stability, consumer market size, growth and openness. Population focuses on demographics: this assists in understanding how a business product or service will fit into a competitive landscape. Access, or […]

The global vitamin and dietary supplement market is booming, and Latin America is at the forefront as one of the most dynamic consumer health markets. Increasing demand in the region is expected to continue, bringing strong competition and increasing the value of the industry to US$5.5 billion by 2018. Download this e-book for a global […]

An economic milestone is expected to occur in 2014 with China likely to overtake the USA to become the world’s largest economy in Purchasing Power Parity or PPP terms. China and the USA may be economic rivals but beyond the headlines divergent trends in both countries are apparent. Everything from living standards, consumption patterns, the […]

Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. According to our data, global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion. We expect both industries to grow over 20% between 2014 and 2018, […]

As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism. Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014. However, many businesses are interested in […]

Of the 171 million households in Latin America in 2013, 36.4 million had an annual disposable income below US $5,000 and 64.1 million had an annual disposable income below US $10,000, according to Euromonitor data. Although the individual spending power of these households is small, the lowest-earning 10% of households in 13 Latin American countries […]

When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures. International companies selling products […]

Is the endless supply of consumer buying data giving you headaches? Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to […]

Mobile wallets have struggled in the marketplace due to privacy and security concerns, uninformed consumers, a lack of required infrastructure to execute payments and the convenience of existing payment methods. Mobile payments remain a niche form of payment with consumers generally relying on mobile phones to do other things in store, such as comparing prices […]

Seven of the 10 fastest-growing economies worldwide are African: Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria. However, the paper encourages companies to look at the continent as a collection of diverse countries and to avoid a ‘one size fits all’ approach. “High economic growth, coupled with a much-improved business environment is now making Africa […]

In a follow-up to the Global Trends Report released earlier this month, we have released a new white paper authored by Caroline Bremner, Head of Travel and Tourism. Follow @CarolineBremner One of the most notable trends amongst 21st century travellers is an increase in online bookings. The US and Western Europe remained the largest online […]

Today, we have released a new white paper by Survey Manager Eileen Bevis and Sarah Boumphrey, Head of Countries and Consumers Research entitled “Reaching the Emerging Middle Classes Beyond BRIC”. Follow @EMI_EileenBevis Follow @SarahBoumphrey In 2013, emerging markets are home to 85% of the world’s population, more than half of whom live outside of […]

Today’s new white paper, “Investing in Global Market Research – A Strategic Guide for Small to Medium Enterprises,” highlights the benefits of utilizing market research for small and medium enterprises (SME). This white paper is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, […]