Why: The Social Atlas series presents colour maps of the key social, demographic and economic characteristics of each capital city, at the time of the 2001 Census. The maps are easy to interpret and are accompanied by brief commentary explaining main features and characteristics. It provides a primary source of information used by a wide range of government and non-government organisations alike in planning for the future.

Vision opportunities: Speeches and interview opportunities with Senator the Hon. Ian Campbell and the Australian Statistician, Dennis Trewin.

Media information: A comprehensive information kit including the atlases for Sydney, Perth and Hobart will be available at the launch, including broadcast and print quality CD ROM copies of the maps contained in the publications will be available for media.

The launch will be streamed via video link to a briefing for Sydney media wishing to cover the launch of their atlas. A media alert advising journalists of these arrangements has been issued to Sydney. Television networks requiring broadcast quality coverage of the event may need to arrange this through their Perth affiliates.