Warriors Pride, Oakland Pride

June 17, 2016–ONGOING

PROJECT SUMMARY

WARRIORS PRIDE, OAKLAND PRIDE is a small installation in the Gallery of California History that celebrates the Golden State Warriors’ 2015 NBA Championship and 2015-16 record-breaking season with 73 wins. Authentic 2015 championship memorabilia and items worn by individual players are on display: a 2015 Championship Ring, a jersey signed by the entire 2015 Championship team, a signed basketball by this year’s incredible 73-9 team, and sneakers worn by players Klay Thompson, Harrison Barnes, and Festus Ezeli. A "Selfie Wall" is provided for visitors to snap a picture with the team at the 2015 Victory Parade.

I served as the lead graphic designer on the project, providing the identity and exhibit graphics.

Creative Direction | Identity + Mark | Graphic Design

IN GALLERY

DESIGN NOTES

For the title treatment, the decision was made to keep the design on brand with the Warriors team identity; hence the ubiquitous (and not particularly elegant) Copperplate Bold.

All the signatures of the 2016 team on the basketball are identified by player name and number; they were sent directly from the team and scanned for this label.

As we did with the 2015 NBA Championship, the museum purchased a number of street pole banners in Warriors colors for the 2016 Finals. The "Oakland Museum of DUBS" was a mashup I created, combining the OMCA institutional advertising campaign developed by H&L Partners with the Golden State Warriors "Strength in Numbers" campaign.