It all started with poor Nevets, a long time reader of Unicorn
Jelly, who apparently has an issue with the character of KayWai the
Jelly. Let's allow Nevets to speak for himself:

Farg.... Farg
Farging Mother Farg Farging Farg Farg. I
never liked kaiwai. I never have, and I never will. But,
she became more and more of a major character... Finally,
my day came: the
possibility of kaiway being ripped apart and used for parts! Huzzah,
happy day. But,
now that I realize all the jellies have a kai-way like personality, I'm
in hell! -Nevets

Of
course, being that KayWai is such a popular character, such a
statement could not be left alone by the rest of the creative people
who make up the Unicorn Jelly Forum. And flame wars are for lesser
places...no, the Unicorn Jelly Forum has clever people. So,
they all decided to respond...by becoming an army, a collective,
of wall-to-wall KayWai.

Aki-Chan,who
also gives us this....

Alfador and Cheebs
went KayWai,

As
did Svzuritch ,
and Tupper too

and
so did
Ellie, AKA Crowfrog, who found the Tao
of KayWai:

I
am KayWai. I
am myself at any cost. I
am happiness against all odds. I
am dancing in the heart of darkness. I
am a smile at the end of the world. I
am Hug-Your-Enemy-Day. This
is the Tao of KayWai.