I would say that this new Wet n Wild foundation is semi-matte, and has a nice coverage. The great thing about it is that it has a wide range o shades. The Photo Focus Pressed Powder does match up to the shades of the foundation, which makes it difficult to find. I was not able to locate the Wet n Wild Photo Focus Concealer, so I went with the Wet n Wild MegaGlo Makeup Stick Conceal instead. That is a beautiful concealer that does the perfect job of highlighting and concealing! Watch my video to find out my details thoughts and also how the foundation looks on my face: https://www.youtube.com/watch?v=JzzttpgfpCw