Walmart Marketplace has integrated with ChannelAdvisors marketplace feed as well as optimization platform. The dealmarks a first third-party integration for Walmart Marketplace.

Launched in 2009, Walmart Marketplace enables e-commerce retailers as well as manufacturers to feature as well as sellproductson Walmart.com right alongside Walmart-stocked products.

Our integration with Walmarts global marketplace provides retailers as well as brands with a great opportunity to get in front of Walmarts massive audience, said ChannelAdvisor CEO David Spitz. Were excited to assistance Walmart increase its product preference by onboarding more third-party sellers, as well as to assistance our business set up their brand approval upon a website of a top retailer in a US.

ChannelAdvisor business will need to go through an approval process to sell upon Walmart Marketplace, though a partnership will make Walmart a much more attractive choice for sellers already using a ChannelAdvisor platform.

Our partnership with marketplace retailers allows us to provide our business with more brands as well as products upon Walmart.com, said Seth Beal, Walmart senior vice president of global marketplace.Through integration with ChannelAdvisor, we can fast team up with ChannelAdvisors expanded network of sellers as well as brands to assistance our business find what they want.

Walmart has struggled to compete online opposite a likes of Amazon, as well as e-commerce revenue grew just eight percent in Q4 2015, compared to Amazons annual net sales growth of 20 percent. The ChannelAdvisor deal is aimed athelping Walmart bring a lotmore sellers as well as significantly expandproduct preference online.

ChannelAdvisor had nearly2,900 customers during a end of a year as well as processed $6.8 billion in total gross sell value in 2015.