Concerning that complex whole which creates cultural acceptance for an organisation including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships

Sunday, September 17, 2006

State of play for Mobile Internet

I found this article by Dan Simmons, at the BBC very helpful because it puts the use and application of mobile web into perspective as a channel for communication.

It seems to be a bit of a turnoff but getting my gmail on my mobile is OK . It is a bit slow but then I seldom read email on my mobile in a rush.

Mobile web is coming and is important.In the meantime there are a lot of communications channels that are available on mobiles that perform brilliantly and should be considered for all PR campaigns (even if they are then cast aside in for some reason).