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Sponsorship Proposals Should Include

Executive Summary: This summarized information presents the sponsor with reasons why they should support your project. Also describe your organization/event and highlight your past successes. Execute a concise and well formatted section (not to exceed one page).

Project Information: Present the project/sponsorship opportunity in detail. Write this section with the sponsor in mind and explain why your opportunity will benefit the sponsor's objectives.

Market Information: The detailed information about the market and target demographic. Provide the sponsor with important information including income levels of the audience, their age, educational information, etc.

Sponsorship Levels: Heighlight the many benefits to the sponsor along with the different pricing. Offer customization upon request to accommodate prospective sponsors needs.

Plan for Marketing:Provide different measures to promote the project in this part of the document. Include confirmed media partners and specify publicity and/or marketing plans.

Summary: In the last part of the proposal include past history, media clippings, past sponsors, contact details and a call to action etc.