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A little headline I saw on The Verge the other day (or the other year, actually): Apple reportedly spent more than $100 million on the new U2 album Followed by: According to several reports Apple is spending at least $100 million to market the album, plus an undisclosed lump sum that goes to U2 asRead more

If you were to look up ‘Marketing Tools’ in a Google search, you’d come up with an endless list of articles, blogs, and white pages claiming to know the best and most popular in the business. And we could certainly follow their lead. Because it isn’t hard to string together a list of what’s trendingRead more

When it comes to gaining traction online, perhaps the biggest hoopla we’ve heard is: “If you build it, they will come.” That bit of advice is not only incredibly vague but it also couldn’t be further from the truth. Of course, publishing excellent content and offering top-of-the-line products and services is still king (and a mandatory step onRead more

Warning: Do not attempt to do what we are about to describe here. We mean it. Don’t do this at home… The point of this post is simple: describing common mistakes in digital marketing. It’s a topic that often goes unnoticed, mainly because such advice tends to be… boring. No matter how meaty the core ofRead more

Chances are that you’ve worked hard to build a great website for your business. You’ve invested in the copy, in the product itself, set up a whole package of social media accounts, and maybe even started a blog to take part in this whole content marketing craze. But perhaps there’s something missing. Namely, have you considered launchingRead more

Here’s what Neil Patel has to say about infographics and how huge they’ve been for KISSmetrics (a customer intelligence tool and one of Neil’s businesses): Within 2 years, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains from 47 infographics.[4] Does this sound like a good enough reason to perhapsRead more