Entrepreneurs empowering sanitation

Creating a sustainable approach to safe sanitation and hygiene practices.

WaterAid Madagascar Country Representative, Lovy Rasolofomanana, was recently interviewed by Forbes journalist, Freddie Dawson, about WaterAid Madagascar's new project which provides latrines to those without access, through empowering local entrepreneurs.

In the interview, Lovy explains how we use santiation marketing to implementing this project , allowing beneficiaries to get involved, by buying sanitation materials, as well as by building and maintaining them.

Lovy provided a thorough description of the project: "Small local businesses have been subsidized and provided with moulds and basic raw materials. They are also in charge of advertising and providing sanitation and hygiene awareness to community members, in order to convince them to purchase one San Plat slab, which is the flagship product of this project."

The government has said it will provide access to water and sanitation for more than three million people by 2016. It is suggested by Lovy that this goal is realistic and sustainable project, like this one, will play a key part in achieving this.