Task: Become acquainted with production terminology.

First, let's talk about "Objective vs. Subjective Film Criticism." (7 minutes) As you watch, define "objective" and "subjective" observations as you understand them as told by this young video producer, Houston.

So, on top of your subjective interpretation of a film, how can you be sure you're being objective in analyzing its quality? Well, this means you need to understand a few basics about how films are made, such as:

Introduction to shot types and camera movement (8 minutes)

Using these shots, combined with Camera Movement ... to Create Emotion (Only watch the first 5 minutes)

Now, consider the huge importance of music and sound in film! Don't have formal musical training? It doesn't matter - try the video that will teach you How Pixar Uses Music to Make You Cry. (10 minutes)

Last, be aware of overall sound design, particularly foley.​ Watch the short video Where the Sounds From the World's Favorite Movies Are Born for a quick overview of how this aspect enhances any film you watch. (approx 3 minutes)

​Again, identify main ideas and take a few notes on each video as you watch.

Task: Application of Learning

Now, let's practice identifying some of these techniques in two short-form film/video types, the PSA (Public Service Announcement) and the Advertisement. As you watch, make note of both your objective and subjective observations ​on your worksheet.

PSA: "From One Second to the Next" Trailer

Advertisement: Doritos Commerical (Superbowl 2010)

Task: Synthesis of Understanding

Now, turn to a partner and share your observations and consider these questions for 5 minutes:

Last, share your findings with the class, moving through each of the questions above. Make notes and/or corrections on your worksheet so that you can apply these concepts ​to a feature-length film next week.