revised positioning to unify and implement a consistent one-brand approach for global leaders in steam

With 100 years of Steam expertise and being the leading global steam engineering company, our challenge was to ensure we were sympathetic with their tradition whilst creating a cutting edge image to lead them into the future and keep them number one.

Operating in 33 countries worldwide, it was important to educate employees that the brand is more than just a logo. It also includes the company’s vision, mission, personality, culture and the relationship between the company’s brand and it’s customers. Silver created a comprehensive set of brand guidelines to help communicate the new brand and give comprehensive guidance to creating marketing communications across the world.

Spirax Sarco is synonymous with excellence in steam system engineering. They offer the industry’s most extensive range of products with services, coupled with practical industry application expertise. In short, they create solutions that set the benchmark for steam-using organisations worldwide.

Reinforcing these global capabilities and resources is their strong local presence with 51 operating companies in 34 countries, complemented by substantial investment in state-of-the-art, locally based manufacturing. Spirax Sarco use our country-specific insight and resident expertise to tailor solutions precisely to your needs.