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BBC Worldwide strikes licensing deal with Amazon India

BBC Worldwide has made a deal with Amazon India to give Amazon Prime members access to more than 600 hours of content from BBC. This follows the launch of Amazon Prime in July 2016, and the launch of its Prime Video streaming service in December 2016.

Through the partnership, Indian subscribers to Amazon Prime Video will now have access to CBeebies programmes such as Clangers, Dinopaws, Hey Duggee and factual programmes including Gandhi, The World’s Weirdest Weapons and The Genius of Inventions.

“In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC,” Myleeta Aga, SVP and GM of India, BBC Worldwide, said.

“We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide,” Nitesh Kripalani, director and country head, Amazon Prime Video India, said.