STOP CREATING AWESOME UX(make awesome [bad@$$] users instead)

What’s on tap today?
How do we do user experience at DE?
How do we create great user experiences?
How do we know they’re great?
What are the limitations?
What are we supposed to be doing?
What are the limitations?
A better approach for the kind of work we actually do at DE: make your users awesome

Post UX: when the clicking is over
What did the product enable?
What does it empower them to do?
What can they now show others?
What will they now say to others?
How are they more powerful after the clicking is over?

Post UX drives our success
Users who are successful in the bigger, motivating context will recommend us
Success in the bigger context is why they show up to use your product
Making sure they are successful is what keeps them using it.

They didn’t want better search
The want to solve problems that are part of their bigger context:
$
Get a loan
Prequalify
Down payments
Save up for a deposit
Rent to own
Passes credit check
Understand the process
Knows how they compare to others – where they stand
Is this thing on, am I doing this right?