It's GOOD

It's one thing to design a car. It's another to create the first vehicle for a brand founded on the goal of making electric cars sexy, mainstream, and a threat to the rest of the automobile industry.
"What I wanted to create was a moth to a flame," he said. "Emotional engagement that draws you in...and you don't really know why."
This article is an ode to the power of design in bringing to life a brand, changing perceptions and improving usability.
Hell yeah to Tesla & von Holzhausen!

Wow, so great to see all the different things they considered, I had no idea! In the age of Kickstarter and small start-ups, it's inspiring to see big big projects still happening and the massive teams of people behind them.

Ah! But that's exactly what I find brilliant about it! Tesla is already known for being environmentally friendly, so instead of building on a benefit that's strong, they build OTHER attributes that can only strengthen their proposition!
BRILLIANT.