SSI: Towable Sales up 12.8% in Nov.; 15.5% YTD

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January 20, 2014 @ 12:42 pm
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Year-over-year retail towable registrations, driven by double-digit gains in travel trailer and fifth-wheel sales, rose 12.8% in November and showed a 15.5% increase for the first 11 months. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 14.8% in November and 16.9% for the 11 months.

Thor Industries Inc. was the towable sales leader through November with a 35.9% market share, followed by Forest River Inc. at 22.3% and Jayco Inc. with an 11.5% share. The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 34.9% share for the 11 months.

By segment, Thor was No. 1 in travel trailer sales with a 32.7% share for the first 11 months, ahead of Forest River (22.6%) and Jayco (13.3%). Thor held a commanding lead in fifth-wheel sales, capturing a 51.1% market share, while Forest River posted an 18.5% share and Forest River’s Palomino RV division held a 6.2% share.

Forest River was the folding camping trailer sales leader for the 11 months with a 44.3% market share while Jayco (16.8%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.6%). In the park model segment, Thor was No. 1, posting a 20.7% market share, followed by Kropf Manufacturing Co. Inc. (13.1%) and Skyline Corp. (8.8%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).