Putting the Arena to Work

Team LeBron | 9/26/2014

“We want to have the shoot at St. V,” said LRMR CEO and St. Vincent – St. Mary High School Alumnus, Maverick Carter on a preproduction planning call.

“When we have commercial shoots, we want to have them at locations that are meaningful to us,” said LeBron when asked about his choice of location. LeBron and a throng of production crew gathered on St. V’s Campus to shoot a commercial for Beats and LeBron’s new Powerbeats2™ wireless headphones. The shoot saw LeBron working out in the football team’s “Spartan” training garage and dunking and shooting on the brand new LeBron James Arena court.