The company has also announced that a new Rose Gold (Pink Gold) color variant has been released.

According to Samsung, “Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 Edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces. In particular, the refined, skin tone-inspired Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.”

Nice one Samsung. However, I am pretty much sure am not the only one who thinks the new rose (pink) gold color variant was inspired by a certain fruit company.