A cross-listing is in the likely future for fast-growing Ottawa business software firm Kinaxis Inc., which went public on the TSX in June, 2014, and has a healthy analyst following here. The firm is eyeing the NASDAQ once its annualized revenues hit $100-million (U.S.), which could come as soon as this fall. “NASDAQ is a very viable option, especially with the multijurisdictional relationship,” says Kinaxis’ chief financial officer Richard Monkman.

Now the question isn’t whether Kinaxis will succeed, but how big its breakout will be. Analysts, customers and the company’s leaders compare Kinaxis to Salesforce.com, which upended business process software giants to take a place at the forefront of the never-ending drive to help companies improve efficiency. “We believe [Kinaxis] is one of the most compelling new enterprise technology companies to surface in years,” Cormark Securities analyst Richard Tse said recently.

When was the last time you saw really good marketing in this boooooring business of ours? Campaigns like Kinaxis‘ that produce brilliantly simple and quite funny brand messages for pretty dry products?