…process of martech enablement. Defining martech enablement I define martech enablement as follows: The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the strategy that enables an organization to…

…to reiterate, if you haven’t already garnered it from earlier parts of this guide, that martech enablement — both in strategic development and execution — is an intuitive and logical process that enables a marketing organization to realize incremental, meaningful and strategic outcomes in martech…

…martech enabling to you! Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Peter Ladka Peter Ladka founded GeekHive in 1997 as a small startup, and today they’re a leading martech enablement partner,…

…thinking from CEOs that enables CMOs to rapidly take advantage of martech enablement. Other times, the CEO may be unaware of the changes in marketing and technology. Those CMOs must make a business case to their CEOs to help them understand the need for martech enablement to stay competitive and…

…implement and integrate In Part 6 of the “Martech Enablement Series: A Nine Part Practical Guide to Martech Enablement,” we will be looking at evaluating, building and modifying your martech stack. I look forward to continuing to explore martech enablement with you in Part 6 of this guide. Opinions…

…components of martech enablement. This provides the foundation for extracting and “mashing” this data in a way that you can measure. A sound approach is to understand your organization’s KPIs (key performance indicators) and craft a data strategy that supports collecting data to enable measurement…

…This is called “martech enablement.” To reiterate, I define “martech enablement” as: The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools and execute the strategy that enables an organization to engage…

…Enablement.” This guide is focused on outlining a process for building a data- and technology-driven marketing organization within your company. In Part 1 of this guide, I outlined the case for a process to take full advantage of marketing technology. This process is called “martech enablement.” In…

…intelligence and data visualization — that make up the “dashboards” of your martech stack to provide martech enablement “insights” to the team. We will also discuss management tools that enable your marketing organization systems to help manage your operations. Additionally, we’ll explore tying…

…that of their uber-informed prospects, and they must respond to very specific information requests. Enter sales enablement. Brainshark defines sales enablement as a “systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics…

Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester clients, with…