Runway Beauty: Lancôme for The Row Fall 2010

I am the first to admit I cringed when I first heard the Olsen twins were designing a line called “The Row”. The inaugural collection greatly surprised me, and I am now a proud owner of many The Row pieces. Mary-Kate and Ashley Olsen had their Fashion Week debut this week on New York’s west side– the line has earned a following for its simple yet sophisticated structured pieces and the new collection continued beautifully on that theme.

The Look: Strong Brows-Glowing Complexion-Nude Lips

Lancôme’s creative director for makeup Aaron De Mey sought an exaggerated yet natural makeup look that focused on strong, defined brows and a dewy complexion. The neutral color palette meant that skincare played an important role. To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows–a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

Everyone backstage and front of house was obsessed with the braided black Louboutin sandals made exclusively for the show. (And the models were clearly happy to get a break from all the skyscraper heels!) Mary-Kate and Ashley chose a deep wine colored polish -Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

I love the nude face but will probably add a bit more color on the cheeks when I attempt this. What about you?

One thought on “Runway Beauty: Lancôme for The Row Fall 2010”

I agree! I think the plain face is nice, but it does not look natural. A little color in the cheeks would make it look more natural and I think also brighten the face a little. But I like that designers are moving toward more natural looks!