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How I Feel: The EP

An epic 20 minute journey into the mind of one of the brightest up and coming talents in the hip hop scene. Once again, Zuby proves that he has rhymes and days and a whole lot of stuff to get off his chest.

Genre: Hip-Hop/Rap: British Rap

Release Date: 2009

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ABOUT THIS ALBUM

Album Notes

South Coast rapper Zuby is continuing his invasion of the undergroundUK hip-hop scene with his third release ‘How I Feel: The EP.’

The 23 year old rapper is an anomaly in the urban music scene in theUK, firstly because he was educated in Saudi Arabia giving him ahybrid Anglo-American accent, and secondly because he graduated fromOxford University with a degree in Computer Sciencein 2007.

He does not consider himself to be a “conscious rapper,” but instead a“rapper with a conscience,” who has been taking the underground bystorm for the past four years, since the release of his first single‘Steppin’ To Me” in 2005 [CHECK].

Across the country t-shirts sporting the now famous words “I’m downwith Zuby, are you?” are being worn following a two-yearstreet-selling campaign that has turned him into a local celebrity inmany cities across the nation.

Unlike the rapper’s previous two albums – ‘The Unknown Celebrity’ and‘Commercial Underground’ - ‘How I Feel’ is to be distributedfor free, with the artist looking to further expand his fan base.

“Until now” he said, “most people who have bought my music have met me out onthe street and become a fan that way. Street-selling is a great way tomarket music because you get to have so much interaction with yourfans, but with this album I want to entice new listeners outside ofthe places I’m well known.”

The new EP shows a massive musical maturity in the artist, with anupgrade in the beats department and almost Americanised productionvalues representing the commercial aspects of Zuby’s sound.

His rhyming patterns vary from song to song with the rapperdemonstrating his versatility to switch emotional tones from thelight-hearted signature track of the album “Rock Star”, to thepolitically-fuelled “Divided We Stand.”

“I was playing that game Rock Band,” he said “and I was jumping aroundthe room pretending to be a rock star… I shouted across the room toone of my friends ‘when I grow up I wanna be a rock star’ and the songkind of grew from there.”

“Divided We Stand” shows a furious side to Zuby’s music, documentingan incident in 2008 that grabbed national media attention after armedPolice mis-identified the rapper for a gunman getting off of a trainin Bournemouth.

‘How I Feel – The EP’ has already received substantial interest fromthe hip hop community and has got the country saying “I’m downwith Zuby… Are you?