Customers in networks: slides and notes from ChangePlayBusinesss

ChangePlayBusiness was an unusual event, to say the least, living up to its promise to be an unconference. About 40 innovators and entrepreneurs gathered at the ICA to play a game about creating businesses, the playing of which included connecting with one another (there were a lot of interesting people) and meeting subject matter experts on everything from financing to marketing (which is where I came in).

My role was to deliver a “masterclass” on understanding and communicating with customers in a “changing economy”. I chose to interpret this as an opportunity to talk about businesses in the age of networks, in the age of complexity.

The slides are here for those (with the push/pull error reversed!) who attended the session: