Yahoo! has been making strong product placement decisions getting the attention of advertisers and brand marketers. First, they co-sponsored the Broadway production of Monty Python's "Spamalot". Now, they've linked with NBC's The Apprentice, giving their brand more access into America's living rooms.

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Joint Communications Corp., media strategist firm for media trends, consulting, marketing and market research located in Westport, Connecticut / New York City with John Parikhal and Chris Kennedy delivering global results for companies with a need to know "what's next" by measuring existing consumer demand, thinking different and monitoring new media trends.
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