Helping Organisations Deliver World Class Children's Services

Delivering world class children & family programmes for 25 years

With over 25 years’ delivering our own first class childcare experiences, we believe that active children are happier children and children respond best to participation rather than entertainment.

We work with a variety of organisations and specialise in providing services to the holiday sector through programme design, recruitment and training, and service delivery. Organisations choose us because we inject what we call ‘the Kings Factor’, a unique energy, passion and know-how into children’s and family services.

Children’s activity programmes should never be an add-on or an afterthought. A first class children’s experience should be engaging and inspiring rather than babysitting, leading to happy children, improved customer experience, competitive advantage and shareholder value.

We believe that when it comes to childcare a one size fits all approach can never work and we develop close working relationships with organisations to understand their needs in order to create compelling, bespoke programmes that reflect brand values and service goals.

Kings Active is part of the UK children’s charity the Kings Foundation, we’ve been helping young people reach their potential since 1991. We work with organisations as practitioners ourselves. As well as running Kings Camps; the UK’s leading sports and activity camps; many of us are parents who know what children need and parents expect.

“Kings were recommended to us as a partner with a reputation for putting the needs of children first and they're helping us to provide programmes and people that will put us at the forefront of family holidays in the cruise sector. The signs are very encouraging, customer scoring of our children's clubs is excellent and there's an energy and vibrancy about our children's clubs that's really being noticed. Kings have been an excellent partner to work with.”