The reason behind the Calayan Surgicentre rebranding

Celebrity doctors Manuel “Manny” Calayan and Rosario “Pie” Cabrera-Calayan have embraced the trend of change in the country as they rebranded their long established Calayan Surgicentre brand name to the more personal “Manny and Pie Calayan Clinic.”

During an interview at Mesa restaurant in Tomas Morato, Quezon City, the married MDs announced that their move aims to distinguish themselves from the proliferation of unauthorized and unscrupulous clinics, which have been operating under the Calayan brand both here and abroad.

“Naririnig niyo naman at siguro na co-confuse kayo na may Calayan Medical Group sa Cebu, which uses our logo and our names. I’d like to inform the public that we are not affiliated with them. We have actually filed cases against them,” Manny Calayan warned.

According to the Calayans, it was in May 2015 when they first found out about the Cebu clinic via social media. It was an announcement “they” would be opening a clinic at the Visayan capital. Since they were relatives, the group never thought the Calayans would sue them and went as far as copying the exact name, colors and logo of their clinic.

“We have to protect our name and our patients,” Pie noted.

Despite everything that has happened, the couple decided to open their practice of wholistic dermatology and cosmetic surgery in the Queen City of the South. Located at the new SM Seaside Cebu the popular celebrity doctors want to provide Cebuanos with the true Calayan brand of personalized care.