Archive for the ‘Uncategorized’ Category

While shopping, consumers are intuitively aware of their constraints that limit them. Simplicity for shoppers is the inverse of all of these constraints, extending to all aspects in the purchase process – not just the design of your website. Alongside motivation to purchase and intertemporal choice (such as whether to postpone the purchase or not), simplicity is one of ...

We all love instant gratification. Line people up and ask them if they’d rather have $100 today or $200 next year and they’d take the $100 almost everytime. Similarly, a conversion now (on the present visit) seems so much more valuable than a conversion 3 visits from now. And it is. But the question is, ...

When someone shops online, they often click around between sites. They’re trying to assess which site offers the right products, the best deals, and has the most trustworthy service. But as an eCommerce professional, you want the choice to be easy. You want the visitor to pick you. That’s where urgency comes in. When a ...

For the uninitiated, philanthropic capitalism is a not so new way of adding a philanthropy side to business models. There are numerous structures such as having a portion of sales going to a charity, buy one – give one, or a good deed done on your behalf. Blake Mycoskie, the unofficial father of philanthropic capitalism, ...

We all know the importance of giving customers an excellent experience, but finding creative and personal ways to do that is often a daunting task. If you are looking for strategic ways to delight your customers, online specifically, then you are at the right place. The key purpose of having these unique ways of exciting ...