If Your Apartment Is #SponCon You Have To Tell Us

Jezebel
Brendan O’Connor

Tavi Gevinson recently moved into a new apartment in what real-estate developers would like you to call the Brooklyn Culture District and which is actually called Fort Greene, a historically black, middle-class neighborhood. The Rookie founder/editor-in-chief and actor has been posting to Instagram about her new digs, because moving is always very exciting, and also because her building’s developer is paying her to do so.

Two Trees Management, which owns 300 Ashland, confirmed the partnership in a statement provided to Jezebel by a spokesperson. “We are partnering with a few creative influencers, like Tavi, who are great fits for our residential buildings,” the spokesman said. (The arrangement was first reported by The Cut.) “In a rental market crowded with perfectly staged model apartments, we wanted to show what it’s really like to live in a Two Trees building.”

The spokesperson confirmed that Gevinson is “paying rent and being compensated,” but would not comment on the financial arrangement any further. He would not say, for example, exactly how much rent Gevinson is actually paying, or how much Two Trees was paying her.