Ecommerce Facts and Stats 2015 and Beyond

Worldwide eCommerce
• $800+ billion in sales will be generated in US, Western Europe &
China in 2015
• 193.7 million: Western Europe has the second largest population of
digital buyers, age 15-79 who have made a digital purchase; this
number is projected to reach 216.6 million in 2018
• 70%+ of Western Europe will become digital buyers in the next 4
years
• €257 billion: eCommerce sales in Western Europe in 2014;
projected to rise to approximately €356 billion by 2017
• 6.3% online retail out of all retail sales in Western Europe
• 8.5% online retail out of all retail sales is the projection for 2017 for
Western Europe, 8.3% for US and 10.5% for Asia Pacific
• 34% B2B eCommerce growth rate; it grows faster than B2C
eCommerce (13%) and now represents twice the size of B2C

eCommerce in Europe
• 14% cross-border sales out of all retail eCommerce sales in
Western Europe in 2014 and is projected to rise all the way to
• 20% cross-border sales out of all retail eCommerce sales is the
projected rise by the end of 2018
• In Europe cross-border shopping is most popular in Spain and
Italy
• Especially in smaller European countries, cross-border purchasing
is becoming a key component of the eCommerce experience for
consumers
• 19% have been victims of fraudulent purchases as a result of a
security breach at a major retailer

How often/how much do people
shop online?
•
•
•
•
•
•
68% of consumers once/month
28% once a week (27% increase
from 2014)
76% would spend more than $100
on a product without seeing it first
80% are willing to pay for drone
delivery
66% expect to receive their first
drone-delivered package in the
next five years. People are likely to
buy more due to drone delivery
35% would shop more online if
they were able to try on a product
virtually using a product like
Oculus Rift

Conversion rates
•
3% is the average
conversion rate for B2C
eCommerce
• 40% of website visitors use
site search; visitors who use
search convert at a rate
50% greater than those
who do not utilize search
(eConsultancy)
• 60% was the abandoned
shopping cart rate in 2014

Quick facts about Mobile Payments
• 12% of all eCommerce sales was mobile in 2014
• 50,3% of ecommerce traffic comes from Mobile (Shopify)
• 40% have used a mobile payment application in 2014, up from just 8%
in 2013
• 4% have tried Apple Pay in 2014 only but 18% say the introduction of
Apple Pay makes them more likely to make a purchase on their phone
in the near future
• 80% customers are hesitant about using mobile payments due to
security and privacy concerns
• Other payment methods are fragmented and can vary greatly from
country to country – debit/credit card, net term invoice, COD (cash on
delivery) and even direct bank payments are alternatives that range
from popular to rarely used depending on the consumer culture of a
specific country.

Mobile Payments
Which of the following mobile
payment applications
have you used in 2014?
Source: Walker Sands Future of Retail Study 2015
Which of the following forms
of payment do you feel
is most secure?

Social Media in eCommerce
• In 2014 ecommerce orders coming from social media grew a
staggering 202%
• Social media is an awareness building/referral/recomendation
vehicle but its purchase-driving role grows significantly
• 74% of social media users rely on networks for pre-purchase
research
• 90% of participants to a survey state that positive online reviews
influence their purchasing decisions (Marketing Land Survey)
• 85% of all orders from social media come from Facebook
• 20% of online shoppers say that Facebook influence their
purchasing decisions
• Pinterest – popular within female 25-50
• Linkedin – B2B sales
• The trend will go towards the usage of Image-based Social Networks