About

In Brief

Brand Guide: Singapore Edition is a 400-page dossier on the secrets to success of 17 contemporary brands in Singapore. The city-centric guide documents insights behind the works of branding. It scrutinises the process of translating what manifested as thoughts that grew into an idea and ultimately, to reality.

Brand Guide: Singapore Edition

We narrate the process through the considered use of photographs, brand reports, and graphic pullouts. The monotony of thumbing through a book is now a tactile experience; not just for you, but for us as well. Unlike a regular publication, the work does not end with the printer. Every Brand Guide is hand assembled by us, with lots of love. If you’re lucky enough, your copy might have a drop of sweat on it.

A dossier with 5 booklets & various inserts

Foreword by Armin Vit (UnderConsideration)

Fret not if that’s the case. You can give that drop of sweat some friends when you use Brand Guide as a travel guide to supplement your time in the consistently humid Singapore.

Our Version of Local Attractions

Being Independent

As an independent studio, each one of us sold our soul to get the first print run of Brand Guide: Singapore Edition going. It wasn’t in vain, because it was sold out within months. Now that a second print run is needed to satisfy the requests for extra copies, we are looking to you for help.

For your kindness, we humbly offer these (rewards):

1. Brand Guide with cover in the color of Pistachio and Furoshiki-wrapped (A kickstarter exclusive)

2. Brand Guide Production Manual & Colour Proof

3. Foreign Policy’s 10th Anniversary Limited Edition Tote Bag

4. Honorary mention in print for our backers

Brand Guide: Wrapped in Furoshiki Cotton

Production Manual Sneak Peek #1

Production Manual Sneak Peek #2

Limited Edition Tote Bag

Features and Accolades

You must be thinking, “I can’t trust them, they sold their souls!”

We can’t say that your speculation is groundless, so here are some words from credible sources where we were featured. Hopefully it will be of soul-redeeming quality (pun intended).

“Brand Guide does an admirable job highlighting the region’s most innovative local brands, and the people behind them—people you can pay compliments to in person, on your next visit to Singapore.” - Wired

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“With its unique design and meticulously laid-out pages that simply reflect the enthusiasm and devotion that make these Singapore brands shine, this is more than just a book filled with pretty pictures… With plans to publish books for other cities in the future, the Brand Guide series might soon become the design-oriented entrepreneur’s indispensable travel companion.” - Yatzer

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“Foreign Policy Design Group, who we featured on the site last year, has nailed the art of collating diverse and sometimes complex ideas into a beautiful, cohesive publication. ” - It's Nice That

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“A gem for any one with even a fledgling interest in design, the creative process, print guides, and the city of Singapore.” - Spottly Insider

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"Brand Guides have probably never appeared on a summer reading list, but after seeing Foreign Policy Design Group's take on the genre, we're telling everyone to move it to the top of their stack." - AIGA Eye On Design

Risks and challenges

We have established a solid relationship with our printer, Colourscan and have a clear understanding of the production process. We will ensure that every Brand Guide: Singapore Edition of the second run is assembled with as much love and care as the first run.