Tourism Calgary wins award for third straight year

For the third straight year, the organization captured the Alto Award for Marketing Partnership at Travel Alberta’s recent 2012 Alberta Tourism Awards.

The award was presented to Tourism Calgary and the Calgary Philharmonic Orchestra for a unique social media partnership that highlighted the city’s arts and cultural scene through a Singing Tweets YouTube video that went viral in days.

“Our Singing Tweets collaboration with the Calgary Philharmonic Orchestra demonstrates the power of combining strong partnerships with innovative and creatively executed ideas,” says Randy Williams, president and chief executive of Tourism Calgary. “The growing strength of our organization rests on the quality of our relationships and partnerships with friends like the Calgary Philharmonic Orchestra and our industry’s many remarkable stakeholders.”

The video tweeted tips from Calgarians and visitors on how to stay warm during Calgary winters to choral music. Tourism Calgary says that in less than a week when it was launched in December 2011, the initiative garnered more than $1.2 million in media value including coverage on CNN, NPR, New York Times, Discovery Channel, CBS News, News Australia and others.

Also at the Alberta Tourism Awards, the Calgary Stampede won the award for Marketing Excellence over $25,000 for its centennial campaign, We’re Greatest Together, and Lola Brown was awarded with the Tourism Media award for her story Come to Calgary! that was facilitated by Tourism Calgary.

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