Aamir-endorsed Walkaroo eyes Rs 1,000 cr in 2 years

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With actor Aamir Khan as brand ambassador, footwear maker U4ic (Euphoric) International is aiming for a Rs 1,000 cr turnover in two years from its youth-centric brand Walkaroo. The brand is part of Kozhikode based VKC Group.

Aamir Khan

Chennai:

The footwear maker has amped up its marketing campaign since 2016 when they hired cricketer Rohit Sharma as their first brand ambassador. “Since 2016 our revenue from Walkaroo has jumped from Rs 100 cr to Rs 480 cr. We are targeting Rs 1,000 cr sales in the next two years,” the company’s MD Noushad Veluthedath said. The group has an annual turnover of Rs 1,500 cr, which includes revenue generated from its other brands and exports, he said.

Veluthedath said the company has roped in Khan as they want to make Walkaroo a youth brand and not just restrict it to sports footwear. Despite signing high-profile celebrities, total marketing spending is restricted to about 2.5 per cent of the revenue, he said. The Indian footwear market is worth about Rs 40,000 crore and is growing at 10 per cent per annum. However, the youth segment is growing at a much faster pace. Veluthedath said their strength lies in the semi-urban market across the country. The company has established four exclusive outlets – three in Kerala and one in Bengaluru.