Global Marketing IAAA

Suppose a P/O/N client decides to market services in Milan…or launch a new product in Denmark…or begin franchising in Madrid. The client may consider hiring a foreign advertising agency to market the product, or choose single point control by consulting the newest partner of the Intermarket Association of Advertising Agencies (IAAA).

An affiliation of 20 full-service U.S. Advertising agencies (including P/O/N), IAAA, recently formed an alliance with the Paris-based European advertising partnership, Crossworld. With more than 300 employees and $2550 million in annual billings, Crossworld consists of 12 independent agencies throughout Europe and soon in the Far East. In principle, each agency functions as a satellite office for the others. Fundamental services are usually free and a fair compensation arrangement is made for more extensive projects.

“As with IAAA, all Crossworld members are non-competitive so we are free to share ideas,” said Walter Ohlmann, IAAA’s longtime president and CEO of Penny/Ohlmann/Neiman. “While each agency retains its national expertise, each also must have a full understanding of the international business climate.”

Penny Ohlmann Neimann

The Ohlmann Group has a rich history that began in Dayton, Ohio in 1949, where the agency was founded as Penny and Penny by Bob Penny and his wife Jean. In 1964, Walter Ohlmann joined the firm. Ralph Neiman came on in 1969 and the firm became Penny/Ohlmann/Neiman. In 2011, P/O/N was renamed The Ohlmann Group to better reflect the agency's ongoing evolution and collaborative nature.