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A digital tsunami is hitting Tinseltown, and the old guard is holding on for dear life. But a new generation of up-and-comers has arrived. Here are 10 who know how to surf.

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Hollywood studios like Rodriguez's math: Take a relatively small production budget (his first film, El Mariachi, cost $7,000; Sin City cost $45 million), run it through a digital camera, and out comes a whole lot of money--nearly $600 million to date.

Before going to Yahoo, Braun created Grey's Anatomy, Lost, and Desperate Housewives for ABC. Now he's the new honcho at Yahoo's Media Group, charged with investing, as The New York Times put it, "a medium that unites the showmanship of television with the interactivity of the Internet."

The director of sex, lies, and videotape and Traffic is emerging as one of cinema's most conspicuous innovators. His upcoming Bubble, a murder mystery shot on high-definition cameras, will show up simultaneously in January in theaters, on DVD, and on TV--a direct slap at industry practice.

Sweeney is no stranger to magazine power lists. As president of the Disney-ABC Television Group, she's redefining what it means to watch TV. Sweeney was one of the architects of the video-iPod coup (it'll make ABC hits available to iPod users starting in October).

Blair Westlake joined Microsoft in 2004 after the software giant realized it had to lay a little sugar on Hollywood if gizmos such as its Media Center and Xbox 360 were ever going to make it as movie platforms. Who better to sweeten the pot, after all, than the former head of Universal Studios' television division?

Oscar-winning actor Morgan Freeman has gone from Driving Miss Daisy to driving old-school Hollywood insane. In July, Freeman announced that he was teaming up with Intel to launch ClickStar, a startup based in Santa Monica, California, built to distribute movies to computers at the same time they're released in theaters.

After splitting with Disney, Harvey and brother Bob did what any heavyweight entrepreneurs would do: They started over. And now, with a little help from Goldman Sachs, the Weinstein Co. is on track to build a new $1 billion machine with interests in film, Broadway musicals, music, publishing, and video games.

In late October, Roberts, Comcast's CEO, announced that the country's largest cable operator was increasing its video-on-demand content by 250 titles, to a roster of 800 movies a month. That may be only one small step for Comcast customers, but it's a giant leap toward Roberts's philosophical goal of releasing films simultaneously on cable and at theaters.

Tsujihara, an 11-year Warner Bros. veteran, was promoted in October to head video, wireless, and online operations, as well as games and antipiracy. As if that weren't enough, Warner also gave him its new digital distribution unit (video on demand, electronic video sales, and pay-per-view).