Tutorial: Statistics and results of Easypromos promotions

One of the most important phases of any promotional action is the results analysis. This is what enables you to determine if the set objectives have been met. To help you do this, Easypromos incorporates a statistics module which permits you to obtain the results of your promotion and analyze its evolution easily.

In this tutorial, we explain which statistics you can obtain from the campaigns you carry out with Easypromos. The statistics can be divided into two types:

1. Participants list

From the promotion administration page the administrator can, at any time, consult the list of users registered in the promotion. This list includes the registration details of each participant as well as information about the participation based on the contest type:

For greater convenience, the administrator can download this list to Excel. This file will include all the information provided by participants at the point of registration.

2. The promotion's own statistics

The administrator can check the promotion statistics to obtain the necessary data to analyze the performance of the promotion: total number of registered users, recruiting percentage, devices used for registering, origin of users, etc.

Note: The statistics of votes, visits, clicks on share and sources are available for all promotions created with the Premium and the White Label version. For Basic promotions the complete statistics can be obtained by activating the Statistics Extension for $29 USD / 29 €.

1. Participants

From this page we can see the participation statistics for the promotion, which allow to obtain the following information:

A. General: It indicates the evolution of participation during the whole period of the promotion. The graph shows the number of registered participants per day and the number of recruited users per day.

By default, the graphic shows statistics for the entire active period of the promotion, but it is also possible to use the dates filter to check the statistics of a specific date, as shown in the screenshot below:

B. Participants per day of the week: It shows the participation in the promotion according to the day of the week so that you can see on which day of the week the participation is higher.

C. Participants per hour of the day: It shows the participation in the promotion according to the hour of the day so that you can see on which hour of the day the participation is higher.

D. Direct users vs Recruited users: It indicates the average of direct participation versus participation through recruitment actions. Direct participation affects those users who have not registered through an invitation from another participant. It also indicates the percentage of recruitment.

E. Desktop vs Mobile: It indicates the number of users who have participated from a Desktop or a mobile device.

F. Type of mobile device: It indicates the number of users who have registered through a mobile device. It also indicates the operating system of the mobile device used.

G. Number of recruited users per participant: It indicates the number of users recruited per participant and the percentage they represent.

2. Clicks on the 'My networks' module

All promotions created with Easypromos offer the ‘My Networks’ module, which allows to present the social networks of the brand (Facebook, Twitter, Instagram and Youtube) to encourage users to visit and follow the social networks of the brand.

In this section of the statistics, the administrator can check the number of clicks generated in each of the social networks that have been configured in the ‘My Networks’ module for this promotion.

Note: In case of adding Facebook, the "My Networks" window will show by default the "Go to page" button, which works as a direct access to the configured page. This button can be changed by the Facebook "like" plugin. However, in this case, Facebook does not provide tools to measure clicks on this button, therefore, you can not get statistics on clicks made in the case of enabling the "like" button. You can see the evolution of "likes" on the own statistics of your page (more information).

From this section, the administrator can obtain the following information:

A. Total number of clicks in each social network: It indicates the number of clicks generated from each of the buttons of the social networks configured in the ‘My Networks’ window. The total number of clicks per social network is indicated, as well as the percentage that it represents in relation to the other social networks where users have clicked:

B. Graphic of clicks per day: It shows, for each social network configured in ‘My Networks,’ the number of clicks per day:

Note: By default, the graphic shows statistics for the entire active period of the promotion, but it is also possible to use the dates filter to check the clicks of a specific date.

Additionally, from the promotion management page you can also quickly check the total number of "Visits to My Networks" in the small module of total statistics of the promotion:

3. Votes

From this page we can see the statistics of votes of the participations of the users of the promotion, which allow to obtain the following information:

A. General: Indicates the evolution of the voting process during the whole period of the promotion. The graph shows the number of votes per day, as well as it indicates the different vote alerts registered per day.

B. Alerts: It displays the detail of all registered vote alerts throughout the entire voting period of the contest. Each alert indicates the total number of times it has been registered and the percentage it represents

C. Votes per day of the week: It shows the evolution of votes in the promotion according to the day of the week so that you can see on which day of the week the voting activity is higher.

D. Votes per hour of the day: It shows the evolution of votes in the promotion according to the hours of the day so that you can see at what times of the day the voting activity is higher.

E: Desktop vs Mobile: It indicates the number of users who voted from a desktop or a mobile device.

F. Type of mobile device: It indicates the number of users who voted for the promotion from a mobile device. It also indicates the operating system of the mobile device used.

4. Visits

This section shows the visits to the promotions’ pages, as well as funnel conversion rates. This data is automatically extracted from Google Analytics, which collects and stores the data of visits, page views, unique visits and funnel conversion rates for each promotion.

The information displayed is not in real time, but the data is updated every 6 hours. In order for the system to track the visits and page views, it is necessary that the participant has the cookies enabled in the browser or device.

The statistics of visits provide you with the following information:

A. Page views: It shows the total number of visits received in each of the pages of the promotion. A pageview is counted each time a user visits a page of the promotion, so repeated visits to the same page are also counted.

Example: If the user enters the promotion from the landing page, goes then to the registration form, and finally the user goes to the thank you page, 3 visits will be counted.

In particular, you can obtain data about the main screens of the promotion:

Landing page.

Quiz: in case of having the quiz enabled, you’ll obtain the visits received in each of the questions.

Registration form.

Thank you page.

In addition, you can also obtain page views data of the following additional promotion’s screens:

Winners: when the winners of the promotion are published.

Participants list: it corresponds to the page where entries are published (public gallery).

Individual entry: it corresponds to the individual page of each user's’ entry.

Already participating user: this is the screen where users that already participated see when they click the ‘Enter’ button again.

Certificate of validity: this is the page where the certificate of the sweepstakes is published.

Not allowed access: it corresponds to users that write a not valid URL, or access the promotion when it hasn’t started yet, when it’s finished, when the promotion is not accessible, or when the promotion is filtered by country.

B. Total of Visits: It shows the total number of sessions that have been registered for the promotion, understood as the period during which a user interacted with the application. In order to count the visits, the system uses cookies, which allow to identify each user by an anonymous number. This number is created the first time the user accesses the application. This cookie persists until it expires or it is deleted, which makes that repeated sessions from the same user during the interaction with the application, do not count as additional users, but only as sessions.

C. Unique Visits: It shows the total number of unique visits (sessions) that have been registered for the promotion (these are counted once). It shows the total number of unique visits that have reached each page of the promotion.

Example: The following promotion received a total number of 32 unique visits. Of all these, 18 users accessed the registration form and 8 reached the thank you page, which represents a 72,73% of the total unique visits:

D. Funnel Conversion rate: It shows the percentage of unique visits that have moved from one page of the promotion to the other.

Example: The following promotion counted a total of 32 unique visits that accessed the promotion landing page. Of these visits 32 unique visits:

18 visited the registration form, which represents 100%% of the 32 unique visits.

8 reached the thank you page, which represents:

72,73% of the 8 users that come from the previous step (registration form).

100% of the 18 users that come from the first step (landing page).

These percentages will help us better understand the funnel conversion of users that visit our promotion and assess step-to-step drop-off, so this data will be useful to better analyze the steps that users take to reach our goal (reach the final thank you page).

5. Clicks on Share

The application has been designed so that the action of sharing the promotion becomes easy and quick for users. In this way, the ‘Share’ button is presented in an appealing way on every page of the promotion, inviting users to disseminate and viralize the promotion via the different channels that the platform puts at the disposal of users.

In this section of the statistics the administrator can check the number of clicks generated for each channel.

Note: The application will test the number of times each of the available buttons is clicked on. These include buttons for Facebook, Twitter, Google+, Pinterest, email and, for users who access via their smartphones, WhatsApp, Telegram and Line. However, it doesn’t measure the number of shares from each channel.)

From this section the administrator can obtain the following information:

A. Number of clicks per social network: It indicates the number of times each button has been clicked on to share the promotion across the various social networks and viralize the promotion. The total number of clicks per social network is displayed, as is the percentage that this represents compared to the other social networks that have been clicked on:

B. Day by day: Indicates the evolution of the actions of sharing during the whole period of the promotion. The graph shows the number of clicks recorded per day for each of the available share buttons

Note: By default, the graphic shows statistics for the entire active period of the promotion, but it is also possible to use the dates filter to check the clicks of a specific date, as shown in the screenshot below:

C. Which page do people click on when sharing? It displays the number of clicks when sharing the promotion from each of the promotion screens, which can be:

Landing page

Registration form

Final Thank you page

Entries list

Quiz

The ‘Already participating’ page (this is the screen accessed by users who are already registered and who are accessing the promotion again.)

Widget (if you have embedded the promotion as a Widget on a web page.)

6. Sources

When a new user visits the promotion, the platform automatically detects where the user has come from (source), and keeps this information for each of the users registered in the promotion. From this section, the administrator will be able to know the source that is registered for the participants. In particular, you’ll be able to obtain the following information:

A. Totals: It indicates the total number of traffic sources detected for the promotion and the number of users coming from each source. In addition, the following information is also given:

The detail of Sources level 2 and level 3 for each Source of level 1.

The percentage that represents in relation to the other sources registered for the promotion.

B. Day by day: It shows the evolution of the registered traffic sources during the entire period of the promotion. The graph shows the sources registered per day.

Can I download the statistics?

Yes, for all statistics you have the possibility to download the different graphs so you can work on them, prepare reports, etc. In particular, you’ll be able to save and download the graphs into the following formats: JPG, PNG, SVG, PDF, CSV, XLS and JSON:

3. Advanced statistics with Google Analytics

Promotions and contests created with the Premium and White Label versions of Easypromos enable you to obtain advanced statistics about traffic and visits to the promotion, especially in relation to the number of visits, page views, unique visits, most-viewed content, etc. This is all thanks to being able to integrate the promotion with Google Analytics.