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Who’s Azher?

A business leader who's built and grown modern marketing capabilities (read: tech- & data-infused) for large agencies and their clients including FCB, Arnold, The Martin Agency and currently DDB. If you’d like to learn more, tap here.

DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with clients about digital strategies. Also, DDB parent company Omnicom Group, which is merging with Publicis Groupe, just signed a deal worth $40 million to market …

“I think the challenge [with native], particularly for the mobile ad networks, is what their native capability is and how much they can really support in terms of richness within the native piece,” said Azher Ahmed, senior vice president and director of digital operations at DDB Chicago. http://www.mobilemarketer.com/cms/news/ad-networks/17140.html

Never in history has such richness of information been so readily available to so many. We’re only beginning to realize both sides of this technology-empowered coin. It’s one that can simultaneously enrich and complicate our everyday lives. The simplicity of a web search allows knowledge-sharing or plagiarism. Tweets can share …