Drake’s New Video Shows No One Is Better At Being In Their Feelings Than He Is

Drake has released a music video to his #1 single, “In My Feelings.” The Scorpion track produced by Noah “40” Shebib, TrapMoneyBenny, and Blaqnmild has created a viral moment with its “Kiki, do you love me? Are you riding? / Say you’ll never ever leave from beside me / ‘Cause I want ya, and I need ya / And I’m down for you always,” lines. With the famed lyrics, the #InMyFeelingsChallenge have dominated the summer of 2018, dance crazes and all.

If any pop star knows how to capitalize on a moment, it is Aubrey “Drake” Graham. Scorpion is breaking records, and the “In My Feelings” visual arrives right on time. Set in New Orleans, Louisiana, Drizzy is showing the birthplace on Bounce music. Big Freedia makes a fitting cameo in the montage as well. Phylicia Rashad, LaLa Anthony, DJ Khaled, Will Smith, Ciara, and others also appear—all participants in the challenge so far.

The video begins with Drake paying “Kiki” (played by LaLa Anthony) a visit. Using some N’awlins slang, Drake tries to serenade the object of his affection. Uninterested, she plays with the lyrics to the song. Drake has a funny exchange with “KiKi’s mother” (played by Phylicia Rashad). With gold fronts still in, the song begins, and Drake takes viewers on a fun-loving tour of the bayou. Dancers cover a lot of real estate in iconic local destinations. Much of the video takes place in front of a mural of Drizzy’s mentor (and an N.O. product), Lil Wayne.