Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Marketing to Baby Boomers market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

Not all Boomers are at the same life stage

Most Boomers feel good about the future

Many Baby Boomers are at risk of social isolation

Covered in this report

Mintel defines Baby Boomers as the generation born between 1946 and 1964. In 2019, Baby Boomers are between the ages of 55 and 73.

Baby Boomers were the first generation born in the years after World War II. This year, Baby Boomers range in age from 55 to 73. They make up about 22% of the US population and represent approximately 72 million Americans. Boomers grew up with more favorable financial circumstances than younger generations and pack more spending power today than Millennials or Generation Z.

Expert analysis from a specialist in the field

Written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The Baby Boomers are entering their senior years; 10,000 Americans turn 65 each day. Brands and businesses often overlook this group of 72 million consumers, but there are plenty of opportunities associated with this vibrant, but aging, population. They are staying in the workforce longer than previous generations, are tech savvy and feel good about the futureKristen BoeselSenior Lifestyles and Leisure Analyst

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.