‘Riding the tiger to China’

The Chinese expression “騎虎難下” (qí hǔ nán xià), which translates as “riding a tiger and it being hard to get off,” has come to mean facing a dilemma or being stuck in a difficult position with no way out but to see it through to the end. A similar phrase in English is “to have a tiger by its tail”. These phrases provide an apt description of the experience of Imagemakers Design & Consultancy Ltd. since deciding to work in China.

Having established a solid reputation in the UK since the 1980s as an interpretive planning and design company, Imagemakers was handed a golden opportunity in 2009 to develop the business in a way that they could not have foreseen at the time.