inpowered

inPowered, a company that helps businesses find and promote positive press coverage of their products, opened the doors to parts of its platform today.
Specifically, inPowered said its “content discovery and amplification” platform is now free to anyone. Users can search for any term and find relevant articles, sorted by the content that’s most-read and seeing the most… Read More

A few weeks ago, we broke the news that InPowered would be selling its NetShelter display advertising business to publisher Ziff Davis. Now the company is ready to talk about what comes next.
Peyman and Pirouz Nilforoush, the brothers who co-founded InPowered and serve as CEO and president respectively, said they’re using the money from the deal (an undisclosed amount) to double down… Read More

Digital media company and ad sales platform Ziff Davis is expanding its network of properties even further with the purchase of NetShelter’s display advertising business, a well-placed source has informed us. The source couldn’t share exact terms of the deal, but did reveal that InPowered, the product which NetShelter focused on and eventually essentially rebranded to last… Read More

Nearly a year ago, tech blog advertising network NetShelter announced InPowered, a service that helped brands promote positive content about their products. In the months since, CEO Peyman Nilforoush (who co-founded the company with his brother Pirouz) said the company was becoming increasingly focused on InPowered. Now the shift seems to be complete, with the company taking the InPowered… Read More