... apart from the rather hopeful advertising, a lot of spammers also want to sell advertising space on their sites - and they can only do that if they can prove that they get a large number of hits. So, they put a hit counter on the site and then spam every other site they can think of. Innocent people go to have a look and BINGO - hit counter goes up by one.

Apparently, it doesn't really work, but try telling that to the spammers.

So do spammers get spammed then? Seems to me that they could all spam each other's websites and/or sell advertising space to each other, could live in their own little spammy world and then not bother the rest of us!!!