On Friday, August 18th, the Overdrive team arrived at the office for a light breakfast and to be assigned to one of three teams: Team Beer Pressure, Team Fantasticans, or Team Bad Intentions. Once we all had our teams and our hats, we hopped aboard a trolley and headed to the North End of Boston. Outside…

Overdrive Interactive was well represented last night among a field of over 9,000 runners and walkers from more than 300 companies who participated in the 33rd J.P. Morgan Corporate Challenge in Boston. A team of seven Overdrive employees were thrilled to go the distance in this race through the city’s beautiful Back Bay neighborhoods. After…

Overdrive Interactive is pleased to announce that they were honored with a total of eight awards at the New England Direct Marketing Association’s 34th Annual Awards for Creative Excellence Show on Wednesday, June 17, 2015. The awards are given out to direct marketers in New England in recognition of outstanding work, including both creative excellence…

UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of the process. We encourage you to share the video with your friends, colleagues and social connections. You…

We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats…

Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge…

On Wednesday evening, June 18, 2014, Overdrive Interactive was honored to receive the Best in Show award at the New England Direct Marketing Association (NEDMA)’s annual Awards for Creative Excellence ceremony for an Interactive Search campaign we developed, launched and ran for one of our valued clients. At Overdrive Interactive, we take pride in our…

The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging from website development to search marketing, social media marketing and more. The awards show’s entrants…