Global SEO and Search Engine Marketing

Global Search Engine Marketing - Global SEM:

Launching a multilingual website is one step in establishing a
truly global online presence. What will you do to drive
traffic to the new language versions of your website? GPI will make
sure your new target-language websites are well received and well
visited by your audience around the globe. We highly recommend that
as part of any new website design and development project, and/or
as part of a website globalization project, you perform some
initial and ongoing Search Engine Marketing (SEM). This should
include both organic Search Engine Optimization (SEO) and Search
Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid
inclusions or contextual advertising. Whether you have an SEM
Agency or in-house team provide English SEM services, GPI's Global
SEO and SEM Services will help you achieve better visibility in
country-specific search engines, which will lead to increased
traffic and ROI with your multilingual version websites.

Why you need Global or Multilingual Search Engine
Marketing?

If you have a multilingual or bilingual website.

If you are localizing your website into other languages.

If you are looking to win new business around the world
regionally or by country.

If you want to guide more online traffic from search engines to
your multilingual websites.

Global SEO for Multilingual Websites

Search Engine Optimization for multilingual website or for
specific locales (country + language + geography) goes beyond the
process of translating keywords into a target language. The Arabic
language is a good example of the challenges with optimizing
content for just one language, culture and locale; check our blog
on Arabic SEO and
Localization. Several countries or regions may use the same
language, but with words and phrases that have different meanings
or usage based on specific locales. Your website content and
keywords needs to be professionally localized and Search Engine
Optimized for the specific language or region. Finally, your
website should be optimized for the regional or local search Engine
that is commonly used inside the market or by the language
speakers.

Basic Multilingual and Global Website SEO considerations:

Select Local Domain name: some search engines
only reference your top level domain to show results.

Links to the localized version: Local links
from local domains in the target-language are very important. Link
building is one of the most important factors for successful SEO,
for both your English websites and for your translated
websites.

Target local and language specific Search
engines: Define which search engines are the most popular
for your target online market and locales and have specific
specialized Search Engine Optimizations for those search engines in
order to obtain maximum results for all target language and local
search engines.

Multilingual keyword research and keywords localization

For global search engines and internet users your website
starts with a keyword. Selecting your website keywords is the
real core of SEO process. Keyword research is one of the primary
tasks that help your website content popularity in search engines
versus your competition. Simply translating keywords will NOT
be effective in improving SERPs for multilingual websites on most
global search engines. In addition, many times the resulting
keywords derived from a straight translation will not even be the
common words or phrases used by potential customers to find your
products or services. Keywords and search terms are different from
country to country and as well from one language to another.

Multilingual SEO on site is a process to
optimize your entire website in order to achieve good indexing and
includes among other items link building internally and externally,
avoiding duplications issues between languages in localized
websites, as well as providing enhancements for internal and global
linkage in all the different languages you translate.

Addressing multilingual SEO on site may include:

SEO content integration and content development to increase the
online content.

Building internal linking between all the languages,
multilingual link building.

Create search engine friendly XML sitemap for website
links.

Global Search Engine and Directories submissions

GPI provides search engine submissions for your multilingual
websites and local directory submissions in order to direct more
connections and traffic to your domain.

Submit your multilingual website to global search engines.

Directories submission with the major directories, second-tier
general directories, local directories (in country or region) and
business related directories.

Submit sitemap to search engines.

Website Analytics and Traffic Reports

GPI utilizes the best analytics tools from Google, Yahoo and
Microsoft providing our global SEM specialists with the tools
needed to view effective web analytics reports allowing our team
and yours to track results and ROI for your language version sites.
Reports may include:

Web masters tools configuration for your website.

Website traffic reports.

Keywords ranking reports.

Search Engine and referral links reports.

Weekly and Monthly reports.

Custom goals configuration for forms submissions and page view
hits.

Global Social Media Localization Consulting

Localizing and optimizing Your Social Media Presence by
locale

Let GPI's team of in-country social media practitioners and
localization specialists help your company apply best practices in
social media communication around the world.

GPI works with traditional SEO/Social Media Firms, Interactive
Agencies, and in-house marketing teams who handle the English (USA)
SEM work by becoming an extension of their team to help them with
all things language and country related.

Locale-specific social media strategy (country and
language specific) may include:

Social media/online research by locale: landscape, competition,
keywords

Online target segmentations research

Locale-specific social media channels and networks creation and
design

Localization for blogs, newsfeeds and PR

Copywriting, transcreation and content development for local
languages