Everything you've always wanted to know about crossmedia communication. The goal is for you to find it here. If you find anyting interesting on crossmedia communication, please let me now, so I can publish about it!

Tuesday, May 17, 2005

To get more applicants and interest in the project, last week we send out a press release on SMS DEBAT. We got a lot of interest, that's good. We wanted some national news coverage, but the journalists needed larger numbers to bring this as news. Editie NL made the choice to make an item om goose instead...talking about relevance hey ;-) I know how journalism works, that is a nice item, as a closure to serious news. I was closely involved in building the success of Hart van Nederland. A format that changed the national news permanently. For now this may not be the case with SMS DEBAT, but I am having this feeling that is growing stronger all the time that I am working on this. That is that with the right effort and energy put into this, it may very well become seriously relevant. Hart van Nederland did not work out to be a success overnight, not at all. It is the users' respons that is most relevant. And that's just why I believe with SMS DEBAT we are on to something, this respons is here IF politicians join the debate in a timely manner and if questions are relevant. No jokes or funny meant statements here. It is a downright serious debate that scores highest among the young users. What shows that you should not have a preconceived opinion of young people NOT being interested in politics. From the little time I have spent on this project now I can already assure you, they ARE INTERESTED!!

About Me

I am a crossmedia communication missionary. My vision:
Some people think we are made of flesh and blood.
Scientists say we are made of atoms.
But I think we are made of stories! When we die, that's what people remember, the stories of our lives and the stories that we told. Stories are always present and relevant, what will change is the way we consume and interact with stories in a cross media manner."
My mission is to create and deliver captivating stories to people through the use of crossmedia formats.
To build strong assets of Intellectual Property Rights (IPR) generating multiple revenue streams in a converging media place.
In private life I like the most plain things you may think of. Good company, good food, good temperatures and a good mood