Monday, November 14, 2016

Licealiz Battling Lice Infestation One Barangay at a Time Kilusang Kontra Kuto Combats Lice Infestation and Stigma in Cebu

Licealiz leads the Kilusang Kontra Kuto for a
kuto-free Philippines.

About one-third of elementary public school students in the Philippines suffer
from head lice problems. Children are either teased, bullied or ignored for
having head lice, which is a common cause for some of them to miss school. And though
parents try their best to comb out their children’s lice with their suyod, it is often not enough to remove
lice that can lay up to 100 eggs in a lifetime.

As a part of theirKilusang Kontra Kuto effort to raise awareness about lice
infestation issues in the Philippines, Licealiz Head Lice Treatment Shampoo will
be conducting Nationwide
Oplan Alis Kutoin Cebu,
travelling to different schools and barangays all over the city to educate
communities on lice prevention and treatment by arranging shampooing programs
and activities for students and parents.

Aside from being an inconvenience to their hosts, head lice are a menace
to the whole community. They are easily transmitted in homes and schools,
between friends, classmates and family members and the stigma associated with
being infested can leave lasting damage to people’s reputations and
psychological well-being.

“We want to empower
local communities by giving them the information and materials they need to get
rid of lice for good, along with the negative connotation attached to being
infested,” says Licealiz Senior Marketing Associate Jacquiline Pe. “Everyone
can be potentially infested by kuto.
It is not a disease or something to be ashamed about, and those infested are
not to be ridiculed. It is a problem that can be solved with proper support
from every member of the community.”

Children celebrate being kuto free!

This November, theLicealiz team has already travelled to different
schools around Cebu including Pardo Elementary School, Guadalupe Elementary
School, Talisay Elementary School, City Central Elementary School, and Inayawan
Elementary School, and will be travelling to more schools including Marigondon
Elementary School on November 14 for Nationwide
Oplan Alis Kuto. They have already visited schools around Luzon and will be
visiting more schools in Visayas and Mindanao over the next few months.

Licealiz Anti-Lice shampoo conducts shampooing programs for students all
over the Philippines.