Vyacheslav Laschevsky: "Who owns the information, he owns the world".

23 November 2018

Chairman of the Board of Directors of AGT Сommunication Group, member of the Public Chamber of the Russian Federation Vyacheslav Laschevsky paid a working visit to Minsk.

As part of a rich business program in the capital of Belarus, Vyacheslav Laschevsky presented to the Ministry of Information of the Republic proposals for informational advancement of the II European Games in Minsk in the summer of 2019, spoke at Belarusian State University, and discussed communications market trends at a meeting with Belarusian colleagues from «PR Club by association», and also discussed topical issues in the development of public relations on «Radio Sputnik.by».

According to Vyacheslav Lashchevsky, the proper use of information channels helps media people, politicians, businessmen and officials in shaping their image and reputation. “Who owns the information, he owns the world. This formula is obvious both for people who are engaged in business, and for those who are engaged in political processes and political events. In our experience, information, measurements, research are engaged in those who want to find feedback from the target audience, to know what they think, to predict its steps and actions. Today it is a direct necessity”, - says Vyacheslav Laschevsky.

Vyacheslav Laschevsky discussed with Belarusian colleagues such topics as information security, media research and expert surveys, the correct presentation of information as a method of preventing social conflicts, the possibility of using new media in communication work.