The Business Blog

Whether you’re just starting out or have been running your business for a long time. Are a small company with a handful of employees or a larger multi-site corporation. There is something we all have in common, the need for new customers.

These days, every business has to work hard to attract new customers so, we have gathered a few ideas that you could try to help you bring in new business.

1. Word of mouth works

If you’ve already got a number of customers, give them an incentive to recommend their friends. If each current customer recommended one friend, you could double your customer base very quickly! The “recommend a friend” idea is widely used from small to large businesses. You could offer your customers money off their next purchase when they recommend a friend or you could always reward them with a gift to say thank you. Gift Cards are a perfect incentive to get referrals if a cash discount isn’t right for your business.

2. Make your website customer friendly

If your online presence doesn’t compare to those of your competitors, then it needs updating. Fast. If there isn’t a good journey for customers to follow on your website, then chances are they will leave and carry on searching elsewhere.

It’s been a glittering few days for Argos for Business as our national event, Employee Motivation Day, scooped both a gold and silver award at this year’s CIPR PRide North West awards.Originally launched in 2015 by our PR team, JAMpr, Employee Motivation Day (EMD) is a day dedicated to inspiring passion and appreciation across the country’s workforce, on behalf of Argos for Business. EMD was designed to educate employers and managers on the benefits of a motivated workforce, hitting home the message that it costs far less to retain staff than it does to replace them.

For the 2016 event Argos for Business worked with Opinion Matters to establish different work personalities and how they contribute to a team.

In most of our careers, we’ve had a mentor or someone we look up to for guidance and support. Sometimes that person is an ultra-successful celebrity figure such as Bill Gates or Richard Branson, and sometimes they’re an important family member or leader at work.

We’ve explored the internet looking for the best pieces of advice given by mentors. Some of these have been sent in by Argos for Business readers and some are key pieces of advice from business leaders.

Over the next couple of weeks at Argos for Business, we’re doing research to find out what the best piece of business related advice actually is.

We’ve all heard the clichés; ‘the early bird catches the worm’, ‘it’s not what you know but who you know’, ‘success is 1% aspiration and 99% perspiration’…they all make us feel warm and fluffy inside. But what do they actually mean and how do they help us in our day to day life?Read more »