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Hanley Wood
Exhibitions has announced a new strategic partnership with the Stone
Fabricator’s Alliance (SFA), which includes endorsement of StonExpo/Marmomacc
Americas. The SFA will support stone fabrication education, best practices and
awareness for the art of stone-working.Additionally,the SFA
will host a new workshop for stone fabricators during The International Surface
Event in January 2014.

The Stone
Fabricator's Alliance is an organization comprised of fabrication and
restoration professionals from around the world. Their objective is to provide
the resources necessary to enable SFA members to prosper by improving their
quality of fabrication and restoration methods and practices.

The SFA will
present a new free seminar entitled SFA Mega Workshop: Maximizing Margins,
in which stone fabricators will learn how to implement methods and techniques
to maximize their business margins. A total of 6 topics will be covered by
experienced business owners in 20 – 30 minute sessions over a period of 4
hours. Topics will include branding and marketing, internet marketing and
production efficiency, among others. Lunch will be provided by the SFA. The SFA
Mega Workshop will be held January 29 from 10:30am to 2:30pm at The
International Surface Event 2014.

“The Stone
Fabricator’s Alliance has a long history of fabricators helping fabricators,”
said Matt Lansing, SFA Executive Director. “We have partnered with
StonExpo/Marmomacc Americas to take this to a new level. We have worked hard to
put together a 4 hour workshop that will focus on maximizing your margins and
increasing profits in your company your stone company.”

To sign up
for this free workshop, simply complete the StonExpo/Marmomacc Americas registration process. For more information
on the events and sessions taking place during The International Surface Event,
visit:

The
official sponsor of SURFACES is the World Floor Covering Association (WFCA),
the floor covering industry's largest advocacy organization representing floor
covering retailers, contractors and allied service providers throughout North
America.

The
WFCA is a recognized leader in marketing research, industry certification
programs, and operates the premier consumer flooring website, www.wfca.org, providing unbiased information about
every type of floor covering and connecting customers to members’ retail
stores. The WFCA also influences public policy affecting the floor covering
industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.

About the
Sponsors of StonExpo/Marmomacc Americas

StonExpo/Marmomacc
Americas’ Official Sponsors are the Marble Institute of America (MIA) and
Natural Stone Council. The mission of the MIA is to promote the use of natural
stone and be the world's most authoritative natural stone information resource.
Membership in the association is worldwide and
includes over 2,000 natural stone producers, exporters/importers,
distributors/wholesalers, fabricators, finishers, installers, and industry
suppliers—all committed to the highest standards of workmanship and ethics.

The Natural Stone Council, home of the Genuine Stone®
brand, is the leader in the stone industry that represents the major
associations who are committed to promotion and education of the industry and
general public of the value and benefits of natural stone. Member
associations include: Allied Stone Industries, Building Stone Institute,
Elberton Granite Association, Indiana Limestone Institute, Marble Institute of
America, National Building Granite Quarries Association, National Slate
Association, Natural Stone Alliance.

Since 1919,
the Building Stone Institute has worked on behalf of the quarries, fabricators,
machinery and tools suppliers and others who comprise our diverse natural stone
industry membership. BSI provides programs and services that empower and enable
our member companies to offer the highest level of quality products and
services, and to educate the architectural and design communities on the
benefits and uses of natural stone. BSI is a proud continuing education
provider with the American Institute of Architects and the American Society of
Landscape Architects. Learn more www.buildingstoneinstitute.org.

Veronafiere
(Verona Trade Fair Company) is Italy's most important direct organizer of trade
shows and among the top organizers in Europe. Founded in 1898, Veronafiere now
focuses on economic sectors of primary importance to the Italian economy,
including stone (Marmomacc), construction (Samoter), and wine (Vinitaly).
Veronafiere conducts or hosts 37 trade shows a year in Verona and 11
abroad. Annual turnover in 2007 was more than $110M.

Marmomacc
is the global leader in natural and engineered stone materials and related
technologies and design. Samoter is one of Europe's major exhibitions of
construction equipment and earth-moving machinery. Vinitaly is the largest wine
trade show in the world. All three are owned and organized by
Veronafiere.

About Stone Fabricator’s Alliance (SFA)

The
Stone Fabricator's Alliance is an organization comprised of fabrication and
restoration professionals from around the world. Our objective is to provide
the resources necessary to enable our members to prosper by improving their
quality of fabrication and restoration methods and practices. We do this by
sharing information, skills and techniques all for the good of the hard working
professionals that make up this fantastic industry.