Sky Go Blocked For Jailbroken Phones

Sky launched Sky Go on Android last week but it seems that Sky have blocked rooted Androids and Jailbroken Iphones.

Sky CS response : "Unfortunately we are unable to support rooted devices as this breaches the contractual agreements we have with our content providers. This also goes for Apple devices which have had their software modified." Is this going to be the 1st step of many developers blocking modded phones ?There is a tweak out there on Cydia which bypasses jailbreak detection in App Store applications. The developer has stated that he is trying to get a fix to add Sky Go to the list.