Nike Hyperdunk- ‘That Ain’t Right’ Pack

When Nike wanted to promote the arrival of the innovative Nike Hyperdunk, the brand ran several ads featuring defenders getting dunked on with typical basketball ‘trash talk’ written across the image. However, some of these ads were considered of poor taste and even homophobic. The ads, created by Portland’s Weiden+Kennedy Agency, were immediately removed from the campaign hoping to save face for Nike’s highly anticipated release. Now, months later, Nike shows its sense of humor and humility by creating a Hyperdunk pack featuring the same punchline from the controversial ad on the sole. These are now available at NikeStore.com