Augusta Grayson

Celebrant and Advertising Strategistin Auckland, New Zealand

Augusta Grayson

Celebrant and Advertising Strategistin Auckland, New Zealand

I am an Independent Marriage Celebrant and Freelance Digital and Communications Strategist based in Auckland, New Zealand.

While these may seem like diverse roles, I relish the opportunity to meet a wide variety of people who teach me something new every day. I believe that you learn a lot more about people by being part of as many real, different experiences as you can.

As a Celebrant, I have the opportunity to use my skills, experience and unique perspective to create a memorable, enjoyable day for couples from all walks of life. After years as a wedding photographer, I truly appreciate the importance of being part of one of the most special experiences in their lives.

As a strategist in the advertising industry, my passion lies in uncovering the human opportunity at the heart of business and brand challenges, then finding the best possible touchpoints to nurture that opportunity.

My approach to strategy is driven by my desire to understand all the ways people communicate and interact with one another. Over the years this has evolved due to my passion for digital platforms and technology. I have spent over 16 years working in media and broader channel planning, watching the growth of digital as an evolving part of that mix. For me it is truly fascinating to have that 'coalface' of interaction where you can see the impact of various touchpoints, tactics and overarching strategies, live and in real time.

In April 2017 I also competed in the World Masters Games in Auckland. I was throwing discus and shot put which I haven't competed in since High School! It was (and continues to be) a fantastic personal challenge and I was lucky enough to take home a bronze media in Shot Put!

In 2018 my next challenge is to study Canine Behaviour and Training at Unitec. This is an area I've always been fascinated in but it wasn't until recent years that this industry and career opportunities started to present themselves. I am aiming to work with assistance dogs, helping people in need through these wonderful animals.