BIside was founded by Thierry Van De Merckt, who alongside having managed BIside also teaches business intelligence as associate professor at SBS-EM, Belgium’s most prestigious business school. He will now lead Bisnode Belgium’s department for business-intelligence solutions.

“Joining forces with such a large and strong data provider as Bisnode will hugely benefit both BIside’s and Bisnode’s clients”, says Van De Merckt.

“Our reason for acquiring BIside is to put business intelligence at the very heart of our marketing-solutions portfolio”, says Martine Bayens, Regional Director Belgium, France and the Netherlands.