If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics that will tell you how well your site is working for [...]

As you likely know, one of the easiest ways to garner new clients and customers is to make sure you can be easily found online. Yet, even as simple as that idea is, few small business owners actually take action to make it happen. According to a recent report, only about 28 percent of small businesses utilize search [...]

As a small business owner, you need every advantage you can find over your competition. As you probably know, search engine optimization (SEO) is a great way to get ahead. Of course, quick fixes like adding title tags and meta descriptions is a good place to start. But true SEO goes much deeper than that. There [...]

The basics of search engine optimization (SEO) are relatively simple: Make sure you have high-quality content, your business listings are accurate, and your metadata is completely filled out. All of these tasks can be taken care of in just a few hours (or in some cases, a few days). However, these tactics only scratch the surface [...]