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Monday, 21 October 2013

For SEO Service & Website Creation Please Contact on My Email ID:-viveksinha1989@outlook.comHummingbird Update is different than many of their updates in the past. The main goal of this update is to show results for longer tail searchinquiries. Specifically it is meant to return better results for mobile searchers using voice for their search queries.

This is a significant update as it changes the way sites are going to receive traffic. It isstartingto move away from short keyword term searches and concentrate onreturningmore accurate results for the longer search queries many users are inputting. Knowing this, there are a few things site owners can do to take advantage of this new update.

Knowing that Google is looking to return answers to search queries posed asconversational questions site owners would do well to add content that is question and answer based. A great way to do this is to add content that focuses onquestions and answers, similar to the format seen on Yahoo Answers. Instead of focusing on keywords and keyword density, adding content that posesa questionthat your target visitors may ask and then giving a detailed answer or explanation is going to help take advantage of this change and bring moretraffic to your site. For example, this post could be made intoa questionand answer type of format by reformatting it from informative to question and answer.

I could do this bystartingwitha questionof “What is the new Hummingbird update from Google, and how should I format my website to improve search results?”Startingwith that question, I would then providethe answer, giving detailed information on the Hummingbird update and then going over detailed ways a website could improve their results.

In addition to formatting content in question and answer format, site owners should make sure their website is mobile friendly. This should include a mobile site with scaled down content and images that will load faster on mobile devices. Since the Hummingbird update is targeting conversationalqueries that many users are inputting using voice on mobile devices, it is a natural extension that optimizing for mobile devices is going to improve yoursearch results and position.

This benefit is two fold; by creating amobile siteyou willimprove yourchances of showing up in the mobile searches – which is a large and growing segment of total search volume. In addition, by improving your site to target mobile you will also see benefits in the more traditional search results as Google is looking for domain authority. If youimprove your domain authority in one area, that improvement is going to carry over into other areas.

Expanding on the domain authority, addinga questionand answer area to your website is also going to help. By providing good content and answers to people’s question you are going to retain visitors on your site for longer. One metric Google uses to determine domain authority is the amount of time people spend on your site. By providing the information they want, quality information that answers their question, they are going to spend the time to read what you have to say (or even better, watch a video you put together) and your metrics will improve, also improving your domain authority.

These are some simple things you can start working on now to better position your site for the present and future of search. Be sure to checkback in as we will be offering more advice on how toimprove yoursite for this particular update in the near future.

Thursday, 3 October 2013

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