Dog blog

Giving Tuesday is November 27, 2018

As a business operator, you probably already have your marketing playbook in place for Black Friday, Small Business Saturday and Cyber Monday. But there's one post-Thanksgiving "promotional day" that retailers tend to overlook: Giving Tuesday. This is unfortunate, because by participating in this national day of charitable giving you can do a lot of good for those less fortunate in your community - not to mention "giving" benefits to your own business.

It Pays To Give

Studies have shown that consumers like to shop at businesses that are socially responsible. This is particularly true of millennials (the fastest growing group of pet parents), 70% of whom report they spend more money with companies that support causes. Getting involved in Giving Tuesday is not only good for a business's image, it can actually drive consumers into your store and onto your social media. It can also improve your team's morale and provide your business with tax advantages - all while helping food banks, hospitals, schools and charities in your area.

Manuka Honey is one of today's most sought-after ingredients in human personal care products, thanks to its remarkable natural healing and rejuvenating properties. Now the beautifying benefits of this high-quality honey are available to pets in Cardinal Pet Care's exclusive new EcoBath Manuka Honey grooming line. The EcoBath family includes six pet grooming and dental products: Shampoo, Conditioner, Detangling Spray, Anti-Itch Spray, Dental Water Additive, and Tooth Gel & Fingerbrush Kit -- all made with Natural Manuka Honey from New Zealand.

What Is Manuka Honey

Manuka Honey is produced in New Zealand by bees foraging on the Manuka Tree, a scrub plant that grows exclusively in the region. Compared to standard honey, Manuka Honey has a higher concentration of methylgloxal, which naturally heals wounds and attacks germs. Manuka honey also contains four times the vitamins and minerals of regular honey, including, Vitamin B, Vitamin C, zinc, iron, magnesium, copper and potassium.

Cardinal Pet Care will support its retailers who plan to hold a holiday event for kids. Please send details of your event to marketing@cardinalpet.com

Kids love getting involved in holiday activities. So why not hold a seasonal event at your store just for children. A few ideas: 1) Offer a workshop on making a holiday stocking (or gift bag) for pets; 2) Hold a holiday/pet-themed coloring contest. Many parents will be happy to bring their children to your store for a fun, creative seasonal activity - and retailers will benefit from the added traffic. A stocking workshop or coloring contest doesn't have to involve a lot of work. Here are some tips that will help make it easy.

Forbes magazine calls it the MEN-aissance. For the first time ever, males have surpassed females in US retail spending, now accounting for 13% more dollar sales. Research shows that there are clear differences in the way men and women make purchasing decisions and buy items. To attract the growing body of male shoppers, retailers should be aware of these gender differences and incorporate them into their store's marketing strategy.

Get In-Line Online

Men are twice as likely to shop online as women. But research shows that 40% of people will abandon a website if it takes more than 3 seconds to load. Having a fast loading website is a must for retailers who hope to engage and hold the interest of internet-oriented male shoppers.

With last year's 1-2-3 punch of Hurricanes Harvey, Irma and Maria, it's not surprising that 2017 set a record for natural disasters. Nearly 8% of the US population was affected by such catastrophic events, according to the Federal Emergency Management Agency (FEMA). Seeing these disasters unfold, more Americans have realized the value of having an emergency plan in place for their family. By helping pet parents include four-legged family members in their disaster preparedness plans, you can provide a valuable service, while generating added business for your store.

Hailed for its remarkable healing powers, Manuka Honey has become one of today's fastest-growing ingredients in human personal care products. This special high-quality honey from New Zealand is turning up in everything from shampoos and facial masks, to lip balms and adhesive bandages. Now Cardinal Pet Care brings the restorative benefits of Natural Manuka Honey to your customers' pets in its new EcoBath™ line - the only pet grooming products with Honey Hygiene™

What Is Manuka Honey?

Manuka Honey is produced in New Zealand by bees foraging on the Manuka Tree, a scrub plant that grows exclusively in the region. When bees pollinate from this plant, their honey is much more potent than ordinary honey. It has a higher concentration of methylgloxal (MGO), which heals wounds and attacks germs. It also contains four times the vitamins and minerals of regular honey, (Vitamins B & C, zinc, iron, magnesium, copper and potassium), making it a powerful natural healer and restorative.

“We have two ears, but only one mouth” -- in other words, we should spend more time listening than talking. This is as true on social media as anywhere else. Listening to online chitchat about your business, products, industry, even your competitors, can lead to surprising benefits, including strengthening relationships with customers and making better business decisions.

What Is Social Listening?

It differs from tracking “vanity” metrics (likes, followers etc.) in that you’re monitoring terms, conversations and reviews associated with your business across different sites, including social media, blogs, Q&A forums and news sources — plus you’re analyzing the results. There are a number of tools ava...

Dogs wearing recovery collars can now benefit from the calming power of Lavender. Remedy+Recovery has introduced a new Calming Lavender Mist, which is available both as a spray and in an innovative kit that instantly turns any e-collar into a Calming Collar.

Lavender has long been associated with calmness and tranquility. Now Remedy+Recovery is bringing the soothing benefits of this fragrant plant to your customers’ dogs with our special formula Calming Lavender Mist spray. This aromatherapy mist is also being offered as part of our unique E-Collar Kit, which utilizes the calming scent of lavender to help ease the stress of wearing a recovery collar.

Two Calming Agents

Remedy+Recovery Lavender Calming Mist offers the benefits of two botanical relaxing agents. One, of course, is Lavender, long valued for its calming properties and now shown in recent studies to produce “significant antianxiety effects,” according to the National Institutes of Health. The other active ingredient is Valerian Oil, also known for having a deeply calming effect as well as improving sleep quality.

With outdoor activities, and the minor cuts and scrapes that go with them, on the rise this time of year, spring provides a great opportunity to create added sales with our Remedy+Recovery line of pet first aid products. We’ve even added a new smaller 0.5-oz. size of our popular Styptic Powder that’s ideal for displaying on checkout counters as an impulse item.