The new regulations will mean live-streaming services have to "monitor all their output twenty-four hours a day, seven days a week".

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Last month, China's Ministry of Culture announced that all of the major platforms Douyu, Panda.tv, YY, Zhanqi TV, and Huya were under investigation - accused of hosting content that was too vulgar, violent, or too sexual.

The sites have since overhauled their images preventing their most popular hosts - who are mostly attractive women - from showing their cleavage.

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