Samsung Electronics, the World’s biggest manufacturer of AMOLED displays for smartphones, was also there with its 55-inch “Samsung OLED TV”, placing a dozen of OLEDs on its booth to greatly impress visitors by “The Biggest OLED TV Experience”:

Samsung marketing staff found different words to call one of its best products: “World’s First OLED TV”.

Jack Trout taught: “Differentiate of Die”.

Samsung’s great marketing team differentiated its OLED TV prototype with model name 55ES9500 highlighting the following features:

Infinite Contrast

Absolute Black

Extreme Sharpness

Crosstalk free 3D

Multi-View

Multi-View means that two persons can not only view two different 3D contents using Mullti-View Bluetooth Active 3D glasses, but listen to different audio using headphones built in each pair of 3D glasses! This is an unbelievable experience!

CES 2013

Korean 55-inch FHD OLEDs

At International CES (Consumer Electronics Show) in Las Vegas in January, 2013 Samsung showed the same OLED TVs as at IFA without any further improvement just stressing on ” A New Era in Picture Quality” and showing Multi-View functionality.

Main stage at Samsung CES booth was given to 85″, 95″ and 110″ Timeless Gallery UHD TVs.

but added a Flamingo Style stand and announced launch of its 55-inch 4 mm thin OLED TV in America, Europe and Asia in the 1st quarter of 2013.

Japanese 56-inch 4K OLEDs

Japanese companies Panasonic and Sony have decided to partner in development of OLED displays since summer 2012.

They didn’t exhibited OLED TVs at IFA 2012 last fall and actually being behind Korean competitors in this technology they unveiled “one inch more” in size and four times more in resolution 56-inch 4Kx2K OLED displays.

Panasonic usually likes to compare the TVs at its booth like “2013 Plasma TVs vs. 2012 Plasma TVs” or “Plasma vs. LCD” by contrast, black level or response time. This time at CES they have placed OLED display prototype far away from the main booth exposition calling it “World’s Largest 4K OLED created by Printing Technology (RGB all-printing method). The display has 500 cd/m2 brightness, 3 M:1 contrast, it is 8.9 mm thick at thinnest part and has a weight of 12.4 kg.

Panasonic World’s Largest 4K OLED

There was no possibility to look from side or from behind to see if it is really slim.

Sony put its “The World’s First and Largest 4K OLED TV in a dark part of the booth because that was a prototype so visitors could not see the shape of the display, just a front screen.

While shooting from the side with a flash, you can have a picture showing a prototype that is not so beautiful and slim as LG’s 55″ OLED.

Sony stresses in its CES Press Release that this prototype uses the latest oxide semiconductor TFTs and Sony’s own “Super Top Emission” technologies. The OLED panel was jointly developed with Taiwanese company AU Optronics Corp. (AUO). Other features of the OLED prototype were not disclosed.

56″ 4K OLED TVs by Sony and Panasonic may be ready for shops sometime in 2015.