5:21 PM,
Jul. 23, 2013

Americans have rekindled their love of pickup trucks like the 2013 Ford F-150 Limited.

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Ford and General Motors will report this week that essentially all their global profits are again coming from North America, where low interest rates, affluent baby boomers and Americans' rekindled passion for pickup trucks have pushed the average price of a new vehicle above $31,000.

Not only are many Americans willing to pay the higher prices, but automakers also are spending much less on rebates, cut-rate financing and other sales lures.

"People complain cars are expensive, but they also buy the most expensive ones," said analyst Jesse Toprak of TrueCar, which tracks pricing data. ...