How stephl9287 started their logo design journey

Company name

Overview

BTRG stands for the Business & Technology Resource Group, Inc.
We work closely with Oracle. In fact, BTRG has been implementing, upgrading and integrating PeopleSoft applications for Fortune 1000 firms across North American for over 17 years. PeopleSoft is a large enterprise-level software package that large corporations use to manage their financials, human resources, supply chain, etc systems and processes. For more information, please visit http://www.oracle.com/us/products/a for more information on Oracle and PeopleSoft.

BTRG is a consulting company that normally provides PeopleSoft consulting services. We're known for having the unusual ability of being able to provide highly qualified consultants at reasonable rates. We compete with Accenture and IBM for services contracts.

Tell us a bit about who you are and the people you reach

TrueNorth” is the name given to an overall solution. The overall solution is the combination of both a product and a consulting service.

The consulting service revolves around performance management consulting. Performance management consulting is designed to develop and implement a plan that will ensure organizational goals are consistently being met in an effective and efficient manner.

The product is a piece of software, called MFRConnect, that BTRG has developed that enables an organization to measure the effectiveness of their performance management plans. It accomplishes this by tying their goals to performance metrics that measure organizational performance and then integrating that information with their financial accounting systems. Doing so enables state and local government agencies to increase accountability and transparency while also enabling them to make data-informed decisions.

We decided on the name “TrueNorth” because the consulting services provide the roadmap or the direction an organization needs in order to identify and develop a performance management strategy and plan. The MFRConnect software product then calibrates or orients that organization’s performance management plan with their financial management system (which is what will ultimately provide the hard numbers indicative of whether or not results have been achieved).

Requirements

We are calling the solution "TrueNorth" because it provides guidance and direction for organizations to make data-informed decisions. We would like a logo for "TrueNorth" that is consistent with the image presented by both Oracle and BTRG. We’re looking for a logo with clean lines and consistent with the idea of being able to provide wayward organizations with a roadmap, with direction. We can envision a design playing off of the concept of a compass or the North Star.

• This logo should not be overly cartoony as that tends to be out of step with most enterprise-level software solutions and somewhat inappropriate for the public sector.
• Remember, this is a B2B solution whose target audience is high level decision-makers in public sector and state and local government agencies.

If possible, the logo should reflect the fact that we are an established company that offers consulting services on par with Oracle, IBM and Accenture. We are experts at gathering information and formatting a strategic plan and data collection. The logo should be appealing to an audience of established, senior-level financial experts, including Chief Financial Officers, Budget Directors, and related Financial Analysts.