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Colleges and universities work very hard throughout the year to maximize annual giving revenues, and ideally, hit their targets: whether that happens to be $2 million, $200,000, or any other specified amount. As long as they reach their goal, they are happy – though of course not complacent, since the next campaign is always around the corner!

A study published last summer in the Journal of Philanthropy confirmed what many university and college development offices have long since known: compared to previous generations, Millennials are far less likely to give back to their alma mater.

We hope you had a fantastic 2015! As you probably know, a lot can change in the digital marketing world over the course of a year, so we wanted to highlight our best and most popular marketing blog posts of 2015. Articles range from predictive lead scoring to how nonprofits can generate more donor revenue - take a look below:

As we get ready to say farewell to 2015 and embrace 2016, at Arjuna we feel this is the ideal time to take a step back, gaze into our crystal ball, and see what trends, dynamics and developments will shape the year ahead in the nonprofit marketing-fundraising world.