Blog:November2018

You want Conan O’Brien to talk up your brand, right? Now we can make that happen. The late night veteran is launching a new podcast on November 19. You see, O’Brien realized he only ever hangs out with his own paid staff and one old friend from college. That’s why he needed to start a podcast, “Conan O’Brien Needs a Friend.” On each weekly episode he sits down for free flowing conversations with his favorite…

Once you’ve measured some part or all of a campaign, now it’s time to put those learnings to work. Every successful podcast advertiser has realized that success over the course of multiple campaigns, discovering what works best and honing their approach. To do that you test, refine and repeat Test Repetition Is Key One spot, one time, on one show simply won’t generate the results you’re after. Listeners need to be introduced to your brand,…

Running successful podcast ad campaigns requires experimentation and adjustment. And just like a good science experiment, repetition is vital. Edison didn’t create a working light bulb the day he got the idea, so your campaign may need a couple of trials before you find the right groove. The first step in this process is to measure your campaign’s effectiveness, which is what we’ll cover in this post. In the following post we’ll tackle the next…