“The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.”

It’s unclear from the report, however, if those are better results than Apple achieved previously with the iPhone 4S and the iPhone 4.

Kantar doesn’t specifically spell out its sample size or how it collects its survey responses other than to say it conducted over one million interviews per year in Europe alone. The data also excluded enterprise sales.