Larger Tickets and New Markets

Jose Davila, manager of The Sub and Pizza of Amherst, located not far from the University of Massachusetts, setup a new marketing tool in 2012 – NetWaiter.

“I looked at online ordering systems for a year,” said Jose. “I have a big file of all the companies I reviewed. NetWaiter made me feel very comfortable. Their system is very easy to use, very easy to make changes, and they walked me through all the steps.”

Jose reports that his average takeout ticket size prior to NetWaiter was about $11. Now his average takeout ticket ranges between $17 and $19. “The cashier, who takes orders over the phone, does two or three jobs at once,” says Jose. “They don’t always think to suggest an appetizer, another dish, or another topping. But NetWaiter allows me to do this.”

NetWaiter has also opened up an entirely new client base for The Sub and Pizza of Amherst. Whereas they rarely received orders from delivery services catering to the college crowd, NetWaiter allowed them to expand access to that customer base. “NetWaiter has opened that market for us,” he said. “Younger people really like online ordering.”