Across the globe, there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

Instagram is the No. 1 social network for delivering engagement, according to a recent report by Forrester. The social network delivers 58 times more brand engagement than Facebook and 120 times more than Twitter. Instagram is different from other social platforms; there are not any clickthroughs or actions beyond viewing, liking or sharing a post.

This means campaigns are purely for branding and they are measured based on reach, ad recall and awareness.

The image based social network has grown dramatically in the past six months and now boasts more than 60 million monthly users – with 80% being female.

It is a social network that allows users to visually share, curate, and discover new interests by ‘pinning,’ images or videos to their own or other pinboards
You can either upload images from your computer/mobile device or pin things you find on the web using the Pinterest bookmark.