Automation for Zoho Campaigns

Automation adds a new dimension to email marketing. Automating repetitive tasks based on criteria set by the user increases the efficiency and effectiveness of the campaigns. Though there are several techniques of automation, the most popular are Autoresponders and Workflow Automation. Workflow Automation adds to the utility of Autoresponders by creating simple rules to move contacts between lists and send relevant email to subscribers.

Lets take a look at the different types of Autoresponders and Workflow Automation and see how to create and manage each type.