The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Learn social media's specific application to B2B companies and
how it can be leveraged to drive leads and revenue. B2B marketers
are undervalued and under appreciated in many companies. Social
media and online marketing provide the right mix of rich data and
reduction in marketing expenses to help transform a marketer into a
superstar. The B2B Social Media Book provides B2B marketers
with actionable advice on leveraging blogging, LinkedIn, Twitter,
Facebook and more, combined with key strategic imperatives that
serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers
looking to master social media and take their career to the next
level.

Describes a methodology for generating leads using social
media

Details how to create content offers that increase conversion
rates and drive leads from social media

Provides a step-by-step process for measuring the return on
investment of B2B social media strategies

The B2B Social Media Book will help readers establish a
strong social media marketing strategy to generate more leads,
become a marketing superstar in the eye of company leaders, and
most importantly, contribute to business growth.

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot,
the inbound marketing software leader. He leads HubSpot's inbound
marketing content team focusing on top-of-the-funnel lead
generation. He is cofounder of SocialMediaB2B.com, the leading
online resource for social media's impact on B2B marketing.

Jeffrey L. Cohen is a Social Strategist at Radian6, a
salesforce.com company. With more than twenty years' marketing
experience, Jeff has provided strategic counsel to B2B companies of
all sizes. Jeff is cofounder and Managing Editor of
SocialMediaB2B.com.

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