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Feel More Better was started by a mom and dad on a mission to make the world an easier place for women and girls to be happyer (nope, that's not a typo, it's how we spell it), and to help women and girls get past whatever's hating on their happy. And a lot can. That’s it in a nutshell.

There are 3 things we're doing:

1. FeelMoreBetter.com: it's a safe place to get off your chests whatever needs to be; to talk about what's making you happy, what's hating on it; and maybe even to offer advice or encouragement to someone who needs it. If you share your story, maybe you can help change hers…for the better.

2. We're trying to change the beauty culture in the U.S. No small thing this. So we proposed The Media and Public Health Act, where we're proposing the creation of federal legilslation requiring advertisers who photoshop the people and bodies in their ads to tell us they did it with a "Truth-in-Advertising" label. Photoshop all you want ~ just let us know you did, becuase too many women and girls don't realize that you have, and it's leading to an epidemic of unhappy.

3. We make and sell stuff, all of which are reminders, things we hope you'll think, feel, be and do as you get from here to happyer and here to feeling more better.

We're in this fight because we're the parents of a little girl (and boy), and we want her to have the best chance of being the happyest version of herself as she grows up…and there's a lot that can get in the way, and makes it so hard growing up a girl, and so hard becoming a truly, madly, deeply happy woman in today’s world. Things like social and cutlural messages, images, norms, standards, ideals, expectations, inhibitions, sacrifices, insecurities, stress, magazine covers, mean people, traffic…sometimes the list seems longer than any one person's ability to push back against it.

And we hope to be a part of changing that, and making the world, or at least our little corner of it, safer for women of all stripes to speak their truth and find their bliss, regardless of its shade or pattern. We're trying to add new faces and new voices to a woman’s fight for the right to like herself. We want you to feel good enough about yourself that you can (quoting the great American artist Sol Lewitt) "learn to say 'fuck you' to the world once in a while. You have every right to. Just stop thinking, worrying, looking over your shoulder, wondering, doubting, fearing, hurting, hoping for some easy way out…grinding away at yourself. Stop it and just DO."

Easy right? Ok, not so much, but it's a hell of a place to begin and to which to aspire. So if you want to help make women (and girls) happyer and the world a better place, join us, please. After all, we're all in this together.

XO, eva and seth.

P.S. If you like what we're doing and want to wear it on your chest, or on a mug, or put it on your wall…go on and visit our shop here.

And, if you'd like to join us and ensure that advertisers ~ whose tens of billions of dollars a year in spending shape and influence how so many, many, many women and girls (and increasingly boys and men) feel about and look at themselves ~ we hope you'll sign and support the Media and Public Health Act, which is a proposal for federal legislation requiring Truth-In-Advertising labels be put on any ad that changes the human body through digital means. Our POV, Photo-Shop all you want…just tell us you did it. Truth in advertising. Transparency. Clarity. You can check it out here.

3 comments

Eileen

Whatever may come of this I think the initiative is an amazing one. I’m the mother of two teenage girls that I am raising solo on the other side of the atlantic where the problems/dilemas/challenges are different/harder/and totally the same. But what is for sure is that I would’ve loved some input and support from other parents who had been there and done that if nothing else, just to let us all know that we are a collective we and the “I-isms” have just gotta go. My kids have stomped their feet at my demanding that they believe in themselves, been embarassed that we go to different holiday spots – that I go in an put my foot down with teachers that have chosen the wrong profession and take it out on the kids. But you know what? They are growing into very better people for it and although for different reasons now – as teenagers – they would shy away in shame from a comment like this – your kids are very lucky to have the two of you who get how much it matters and hopefully will build a community of like-minded parents (and kids) around the globe.

Eileen, thank you so much for this. We really appreciate it – and hope you’ll never hesitate to share with us when you don’t like what we’re doing quite as much as you do this time (as if). This’ll take all of us and each of us to make it and the world what it can be. Thank you, thank you, thank you. eva and seth