It’s been nearly three weeks since news broke that Apple would be acquiring Beats Electronics, the brainchild of Dr. Dre and Jimmy Iovine, for $3.2 billion. At the time, the deal was reported as imminent, but here we are, weeks later and no announcement or confirmation. So what is holding up the monumental deal?

Well, as Billboard reports, that exact proclamation is one of the reasons the deal isn’t finalized yet. Remember the time when Dre drunkenly celebrated the fact that he had become rap’s first billionaire with Tyrese and a few Heinekens? Well, that incident may soon cross over into infamous territory. According to Billboard:

“That Video Freaked Them Out.”

This is our favorite bit of gossip from our sources. Apparently, the Apple family near imploded with outrage when that video went up on Facebook of an ‘excited’ Dr. Dre with R&B singer/former Coca Cola pin-up Tyrese. In the video they share, in language perhaps unsuitable for a family blog, how Dre will be hip-hop’s first billionaire and other nice things about Compton. People often forget that despite Apple being this company that makes sexy products, with sexy profit margins, and sexy retail outlets…it is not in fact a very sexy company. It is a conservative company, particularly without the leadership of its guiding light Steve Jobs who would shake things up massively on a daily basis. This is not the kind of thing Apple is used to.

Damn.

Sucks to come to the harsh realization that having a couple of brews with your bros and hitting the ‘gram to celebrate a payday could cost you a few billions, but such is life in 2014 I guess. Billboard’s reporting that the deal is still happening, despite the hiccups, but if it doesn’t, this is just another case of when keeping it real goes wrong.

HAHAHAHA yo seriously its like a seriously hot chick you about to smash, you know if you tel some of your boys, it may jinx it so you simply keep it to yourself till somehow they hear about it AFTER you smashed.

Forbes did a write up about how Dre still wouldn’t be a billionaire after this deal, so it’s a double whammy now. But who cares, he still has more than most and living more than comfortably so he is good regardless of how this goes down.

This “source” lost all credibility once I saw the word sexy. SMFH. As soon as the homie say he was going to be a billionaire, niggas came out the woodwork to prove him wrong, which is funny because no-one knows the actual figures nor how much he got. Now they saying, amongst other things, that the deal might not happen because he said he was going to be hip-hops first billionaire? I’m calling bullshit. Nobody not company who is willing to purchase anything for 3.2 billion is just gonna walk away from it because the press got wind of it.

@Sage
Seriously? You’re suggesting that none of the employees at the company that owns the largest music store in the world have heard one of the most important hip hop albums of all time? Even in the last 10 years, he hasn’t exactly been coy about drinking and weed. One of his most recent singles was ‘Kush’. Its just bizarre to me that they’d be ok aligning themselves with that, but this video is somehow too far.

How did Dre even got rich in the first place lol. It seems obvious that this is not a good video to do when you’re “about” to sign a BILLION(s) dollars deal. You stay in your home, close the lids and sit still until they make you sign it.

I dunno that this is a dealbreaker—there’s other “real” factors at play not the least of which are lawsuits against Beats and questions of BBD’s value going forward. But I can say from experience that rich folk, especially rich white tech folk don’t want their business out there like that. Jimmy knew to keep his mouth shut, Dre seldom talks business before something’s concrete or at least cement is being poured—a certain impending album being the most obvious exception.

I live near the heart of Silicon Valley. 3 billion is nothing. Corporations acquire free apps for billions (they never charge a cent to the user for – place that into perspective) and here you have a physical product? End of its (Beats) hype or not… does not matter. Apple has more than enough money to acquire it and it fail (or have its peak be well behind it and they never see a ROI).

Anyone who thinks the deal does not go through is fooling himself or herself. 3 billion is pennies.