Mobile Responsiveness and the Google Penalty

There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open.

How long have we been telling you about the importance of responsive websites? How long, I ask you?

But have you listened? Noooooo.

When Google sent out warnings to webmasters in January to ensure the conversion to responsive sites, did you listen? Did you even pretend to take that notification seriously?

You did not.

And now you’re facing a penalty from Google – right. in. the. eye.

So, in case you missed it, Google’s getting ready to roll out a new penalty to sites that are out of compliance with mobile SEO best practices.

According to Google’s blog update, mobile-friendliness and relevant app content in search results will be regarded as ranking factors beginning April 21st, 2015.

This move aligns with the increased use of mobile devices, in the US and globally and Google is quite clear about the fact that it will always place usability and content relevance ahead of all other tactics or strategies used to get ahead with SEO rankings.

And now, by rewarding sites that have made responsiveness a priority, Google is making sure that the rest of the world follows along.

Start taking this update seriously. Believe us when we tell you that we’ve seen entirely too many sites get hit with penalties and lose a significant chunk of their rankings and traffic to easily avoidable circumstances.

Give us a call. We’ve charted these waters before and we’re here to help you out.