Senin, 05 Agustus 2013

PageRank: Is It Still Important?

PageRank: Is It Still Important? This is your SiteProNews/ExactSeek Webmaster Newsletter! To drop your subscription use the link at the bottom of this message. If images are not visible, please visit us online.

Since the advent of search engines, businesses have always strived to be top dog. From a PageRank perspective, this meant scoring the highest number possible, achieved through the art of link building. As time has progressed, the world of SEO and PageRank have become increasingly complex; so much so, some of the factors are no longer as crucial to your business's success.

PageRank lands somewhere in the middle - it's still important, but it probably won't make or break you. That's good news to the masses of companies who have watched their PageRanks take a tumble, especially as the rules have changed.

So why exactly do PageRanks decline, and is it worth the effort in maintaining a high score?

PageRank Definition Since PageRank is an often misunderstood concept, let's start by clearly defining what this computation reveals. PageRank is how Google weighs your site's authority, and it's determined by evaluating who and what you link to, and who links back. The higher the score, the more credible Google views your site to be.

Consider a popular website like the New York Times. If an article on the site links back to your content, you've just been gifted PageRank gold. Since NYT has considerable clout in the eyes of Google, a link to you is a veritable endorsement. Your outbound links are also factored into the final score.

If you want people to purchase from you, they have to trust you. After all, when's the last time you spent your hard-earned money on a product that was being pushed by someone who struck you as less-than-upfront? On the Web, though, you can't just sit down and give your customers a chance to get to know you face-to-face. The only chance you have to earn their trust is through your content. That's why you have to follow these four tips every time you hit the 'publish' button: 1. Inform, don't sell Unless you're writing a page of sales copy, you shouldn't mention your products or the name of your company. Readers want to learn something useful, not feel like they're sitting …

It has become quite difficult to find someone who hasn't dabbled in the blogging world. With the majority of the world typing away, and publishing their two cents online, how does anyone succeed in getting their point of view to go viral? Ultimately, it doesn't matter how up-to-date you are with current events, and it certainly doesn't matter that you follow Kim Kardashian, Barack Obama, and Sheikh Mohammed of Dubai on Twitter. Unless you follow some concrete steps, you will have quite a hard time having that latest blog post go viral. Luck does play a factor in having your latest blog post become an overnight online sensation, but sadly luck is something that only a fair few are born with. So for the rest of us chumps who were not born at the end of a rainbow next to the…

Pinterest is doing all it can to attract online shoppers to its social network. The virtual pin-up board site is now sending notifications to users when products they have pinned go on sale. The price-drop notification system will let a user know when the price of that sofa she loves is cut in half or when that pricey designer handbag is reduced 20 percent. "You know that giddiness you get when something you've wanted forever is suddenly a little (or maybe a lot) cheaper? Well, we're bringing that saving feeling to Pinterest," writes software engineering intern Jeffery Warren in a blog post. Pinterest got the ball rolling for the new feature back in May when it introduced product pins with information about pricing, availability and where…

LinkedIn continued its upward swing in its second quarter, posting a revenue of $363.7 million - a 59 percent hike in sales over the same period a year ago. The professional social network's proceeds rose 32 percent to $3.7 million and revenue from LinkedIn's Talent Solutions, a batch of recruitment and hiring products to help companies find compatible employees, rose 69 percent from last year to $205.1 million. The network also brought in $85.6 million from its marketing products and $73 million from the sales of premium member subscriptions. The stellar second-quarter report sent investors into a delighted frenzy, causing shares to rise 12 percent to $227.98 in after-hours trading. "Accelerated member growth and…

Android has nabbed its largest share of the global Smartphone market yet, with 80 percent in the second quarter, according to the latest research from Strategy Analytics. Of the 229.6 million Smartphones shipped during the second quarter, 182.6 million of the devices were powered by the Android operating system. "Global Smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013," Strategy Analytics senior analyst Scott Bicheno said in a press release. "Growth was driven by strong demand for Android models across all price-tiers in developed…

Twitter has freshened up its Web search, bringing photos and accounts to its search results, the social network tweeted Thursday. "Search update on http://twitter.com : See photos and accounts in results plus recent searches and social context as you type your query," the tweet reads. As part of the mini-makeover, Twitter.com will present smarter searches - the social media site's search bar now includes recent searches and saved searches. 'Social context' has also been added to the mix. When a user enters a query in the search bar, Twitter will now inform the user of any relationships he or she may have…