Rita Erickson

Selling

Aware of the complicated local and state requirements affecting your transaction

Effective in multiparty, face to face negotiations

Highly trained, with access to programs for continued learning and additional certifications

Resourceful in attracting the largest possible pool of potential buyers

Knowledgeable in the technology resources that facilitate the transaction

Assisted by a fully staffed marketing department

Supported by professional legal counsel

Developing a Marketing Strategy

In order to sell your home quickly and on the best possible terms, it’s necessary to prepare your home for the market. This process includes:

Deciding when to put your home on the market

Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell

Advising you on how to make your home more appealing to potential buyers

Marketing Your Property

Your Sales Associate will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process:

Ordering a “FOR SALE” sign to be placed prominently on your property

Installing a lock box to make it easy for agents to show your home

Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community

Arranging Sales Associates in the area to tour the home

Developing a flyer/brochure highlighting the features and benefits of your home

Promoting your home at the appropriate Association(s) of Realtors’ for maximum exposure to other cooperating agents

Holding open houses when appropriate

Contacting your neighbors to promote the property

Advertising your property on our regular office schedule

Featuring your property on our web site

Asking clients and colleagues if they know of possible buyers

Negotiating the Offer

Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:

Reviewing the contract and obligations before you sign

Explaining how contingencies and release clauses work

Protecting you from signing a “blank check” for unknown problems or repairs

Legal disclosure requirements

Orchestrate the offer process for “backup” offers, if necessary

Throughout the negotiation, your Associate will provide you with a professional, objective point of view, but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Associate will manage all the details to make the process as stressfree and efficient as possible:

Staying in contact with the buyer’s agent to ensure a smooth escrow

Following up on the progress of the buyer’s loan

Monitoring all contingency removal deadlines

Assisting you if a conflict with the buyer arises

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.

*Based on a 30-year fixed rate of 4.75% with 20% down. The estimated payment is offered for convenience and is not an offer of credit. Due to market fluctuations, interest rates are subject to
change at any time and without notice. Interest rates are also subject to credit and property approval based on secondary market guidelines. The rates shown are based on average rates for
our best qualified customers. Your individual rate may vary. Rates may differ for FHA, VA or jumbo loans.