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LeadingReach, a referral management and patient engagement platform for the entire healthcare ecosystem, today announced the expansion of its executive team with the appointment of Tony Frey as Chief Operations Officer and Duke Browning as Vice President of Engineering. These executives will help the company be better able to grow and innovate while at the same time continue to rapidly sign on new customers in healthcare, from dentist and physician practices to surgery centers and hospitals.

"We see tremendous growth opportunities right now and into the future. It’s critical LeadingReach has the leadership team and technical expertise to steer our company through this time of expansion," said Curtis Gattis, LeadingReach's CEO and co-founder. “Tony and Duke are world class technologists and executives that will allow LeadingReach to continue our mission of changing the patient experience, driving outcomes and increasing satisfaction.”

Tony Frey has more than twenty years experience leading product management, marketing and product strategy at technology organizations. He is a serial entrepreneur, holding executive positions at multiple companies in addition to founding his own. Frey was in leadership positions at companies that were successfully acquired by Alcatel Lucent, Apple and IBM.

Duke Browning has been developing software professionally for over 20 years. He has had technical and management leadership roles in six startups, and worked at industry-leading companies including Apple, Dell, Disney, Lockheed Martin and NeXT. Among other things, Browning has designed and written software deployed to millions of clients, created web applications and application servers for Fortune 500 companies, created best-of-class iOS apps, and designed an award-winning ground collision avoidance system for fighter aircraft.

“Tony has a proven track record of not only developing pioneering products but also identifying and nurturing the marketplace for that technology,” added Gattis. “And Duke is uniquely qualified to build high volume, high scale products that will help support LeadingReach's explosive growth. We have a lot of work to do and are thrilled to have Tony and Duke join us in our efforts as part of the Leading Reach executive team.”

About LeadingReach
LeadingReach is a Referral Management and Patient Engagement Platform for the entire healthcare ecosystem. The LeadingReach mission is to improve the patient experience, drive outcomes and increase satisfaction – for patients and providers. From initial referral, through pre-appointment, treatment and diagnosis, to collecting valuable patient feedback, LeadingReach uses a powerful Four Core Metric approach to increase patient acquisition and ensure a better experience during the healthcare process.

LeadingReach defines and scores the Four Core Metrics of the patient lifecycle as:

Referral Management - Accountable Transition of Care

Pre Appointment - A Better First Impression

Patient Education - Improved Health Literacy

Satisfaction and Social Media - Maximize Patient Loyalty

Privately held and based in Austin, TX, LeadingReach was created in 2013 and its data driven, HIPAA compliant platform is already in place with dentists, doctors, hospitals and surgery centers throughout central Texas. The over 100 initial customers who use the product every day are collaborating with the LeadingReach team to innovate and evolve the product. For example, in August 2013, LeadingReach became the first company to score patient engagement using data interactions before, during and after appointments. For more information, visit http://www.leadingreach.com.