Blog

As a recent Brian Pasch article reminds us, one of the great benefits of digital marketing is the ability to track, analyze, and report on every aspect of your digital strategy. That’s exactly why we make every effort to provide dealers with access to all the data they need to make informed, strategic decisions. In addition to providing our own …

Google’s shaking up rankings. Are you ready? You may have heard recent talk about “Mobilegeddon” or any of a number of other apocalyptic terms, but is it really worth your panic? On April 21, Google will roll out an updated algorithm to include mobile-friendliness as a ranking signal. It’s not enough anymore just to have a website. Your site must …

It has been several months since the Super Bowl… I have since washed my trusty Seahawks jersey and socks and those of us in Seattle are now moving on to next season or channeling our energy into rooting for the Mariners. So with the big game in the rearview, I thought I’d reflect back on some of the things I learned …

Would you give one of your dealership employees full ownership of your website, your television or radio spots, or your billboard? Most likely you answered no to these questions. You should approach social media the same way. Here are a few ways to secure your social media networks and what you can do to keep them secure long after your internet manager moves on.

Studies have shown that consumers are completely aware they’re being retargeted with ads and contextual content. But for the most part, they’re cool with it, because the content is relevant to their interests and provides a better online experience. Are you offering a personalized website experience to your shoppers?

Dealerships are often some of the most charitable businesses in a community. But making sure that your local media helps spread that message can be difficult or expensive, and sometimes both! Here’s how you can align your editorial calendar with your local media outlets so that you can bring more attention to your dealership’s community involvement.