January 2018 Product Updates

Small Market GDP and Population Growth

Here at SiteSeer, we're all about the data. This month, we're looking at how GDP and population growth go hand in hand, springboarding from our series where we evaluate interesting trends, like the growth of micropolitan areas.

Since we've been exploring the topic of fast-growing markets, we thought we'd delve further: when a city or area experiences significant growth, is there a noticeable impact on the economy?

As always, we love your ideas! Email the team atinfo@siteseer.comif you have a suggestion for a demographic trend we should analyze.

Trade Area Rule Builder

In SiteSeer, you've always had the ability to design trade areas manually and using mile radius, drive time, and customer capture. Now you can use our Trade Area Rule Builder, which lets you create custom rules that change your trade area definitions based on factors like population density, daytime population, and presence of business. If your trade areas ever fall short, you can easily override the trade area definitions.

Call us with questions. And as always, if you have other enhancement ideas,submit them here.

It's HERE! New Map Data

We are excited to report that we are less than 10 days away from providing SiteSeer users with access to HERE point of interest data. HERE is a leading provider of mapping content for navigation services and location solutions. Their database includes over two million business locations, points of interest, and other market features that will enhance SiteSeer maps and solutions, and power our Void Analysis product. Keep your eyes out for more information about how HERE data will enhance SiteSeer!

Tour Mode Enhancements Coming

Last September, we introduced Tour Mode for all users that have stores. Many of you have been using this feature in SiteSeer and offering your feedback, as requested, and we appreciate it greatly! We're excited to share that we've already introduced a major update to Tour Mode that improves speed and usability, and we are rolling out even more new changes. It will be faster and easier to use on mobile devices, and will provide better tools for viewing your markets in the field.

Keep an eye out for these changes, which will come in phases throughout the spring.

Did You Know...?

Did you know that you can create scalable map labels in SiteSeer? Scalable labels change in size as you zoom the map to ensure that your text is always proportionately sized for the area. In Labels mode, type the text you want to show up on the map, then adjust the zoom to fit your preference.

Come Visit SiteSeer at IFA 2018

If your company will be at the International Franchise Association's 2018 convention in Phoenix, AZ, February 9-13, 2018, come check out SiteSeer Professional. We'll be in booth #232 on Sunday the 11th (4:30-8pm) and Monday the 12th (9am to 7pm).

This is a great opportunity to get a live demo of our powerful platform. We'll answer your questions about how SiteSeer can help your franchise organization make intelligent location decisions and choose better sites. See you at IFA!