out of home advertising

We recently read about a village in India known as Pimpri Sandas that was suffering from a bad period of drought and this is one of many villages in the region that has been hit by long periods of lack of water. Vodafone recently had 5 billboards constructed in the […]

Outdoor advertising can have a consistently powerful impact but the difficulty arises for brands who want to measure their campaign’s individual performance so how exactly can this be achieved? The difficulty arises due to the complexity of the advertising model itself. The key for brand managers is to discover whether […]

We enjoy creating advertising campaigns here at GoGo Vision and we are delighted to announce that we will be doing a two-week advertising campaign for The Edinburgh Playhouse. The company’s upcoming show Wonderland is in theatres from the 20th January and GoGo Vision are helping out with the marketing of […]

Digital advertising vans come under the umbrella of out-of-home advertising (OOH) and are part of a multiscreen ecosystem which is highly effective at amplifying a brand’s message. This ultimately has the potential to create a level of engagement that is deeper than traditional advertising channels for members of the public […]

As an out of home advertising company we naturally keep an eye on key developments within the industry so that we can adapt our product if necessary. A recent study noted that the out of home advertising market had seen an increase in revenue of 20% in August with a […]

Out of home advertising experienced huge growth in 2015. It prompted a substantial rise in spending for the channel as a whole and its development and evolution is expected to continue, with industry leaders in the process of rolling out automated buying this year and into 2017. We always have […]

Trends are important. A trend to us is the general direction in which something is changing or developing. At GoGo Vision, we need to understand trends within our own industry so that we can continue to innovate and develop products and services that will help our clients prosper. This is […]

The Rise of Out of Home Advertising Meta-description: Digital mobile billboards have revolutionised the face of out of home advertising. See how they could boost your brand awareness today. How often have you sat down to watch your favourite programme, only for it to be interrupted by adverts at regular […]