Salesforce has primed $100 million for its fourth investment fund, while also launching its partner program for AppExchange, as it tries to get more developers into its $389 billion app economy.

The fund is aimed at helping startups develop apps that work for its business solutions, and speed up development of AI driven applications and components on the Salesforce platform.

The CRM giant launched this partner program on Tuesday, noting that while the Salesforce AppExchange enterprise app marketplace already houses more than 3,000 applications that cover areas like sales, services and marketing, this new partner program will reduce friction for new developers.

Essentially, implementing a new business model, onboarding experience and platform technology.

In the words of Leyla Seka, EVP of AppExchange at Salesforce:

“The new AppExchange Partner Program empowers the next generation of Salesforce ISVs with a single destination for everything they need to succeed — the training to create solutions on cutting-edge Salesforce technology and the programs to turn them into businesses with global reach.”

This revamped AppExchange Partner Program replaces the current offering for independent software vendors (ISVs), and comes with a point system based on reviews and ratings, an onboarding experience with more automation and a wizard, free Heroku access, plus development and collaboration tools.

Salesforce has also lowered the baseline percent-net-revenue model for new AppExchange partners, from 25% to 15%, and current partners will get these new terms on renewal.

According to the company, apps in the AppExchange have been installed more than 4 million times, with no less than 83% of Salesforce customers having used an app, and one in four using more than 6 apps. In fact, 90% of the Fortune 100 companies count themselves as customers.

You can find out more about AppExchange, as well as updates to the partner program here.