Creative + Content Director

Social innovation and killer storytelling. Ask me about the Internet.

NIke: Kyrie Irving "Unexpected Moves" Campaign

ACD + Writer for NBA champion Kyrie Irving's "Unexpected Moves" campaign for Nike basketball. The campaign included numerous films, social activations, and out of home stunts like the special-edition design of a Krispy Kreme-themed shoe— and truck. The campaign was featured in USA Today, Fox Sports, ESPN, HypeBeast, AdWeek and hundreds - ok maybe 100 - sneaker blogs.

Unexpected Move #79: The Ky-Rispy Kreme

Google Trends: World Cup Newsroom

ACD + Writer

Awards: Agency of The Year R/GA London - Creativity, Digital Agency of Year - AdWeek, Digital Innovation Agency of the Year - Campaign, A-List Award Silver.

Worked with Google to create a live newsroom for the duration of the World Cup, and generate real-time shareable, original content for a robust microsite and all of Google’s social channels. The project was the first of it's kind to turn Google's search results into shareable material--and inject Google-branded content into the Facebook and Twitter ecosystems. Total impressions reached over 3.4 billion and the project was featured on news outlets around the globe.

Beats Pills: Cannes Gold Lion, Integrated Media

ACD Writer

Awards: Cannes Gold Media Lion, Best Use of Integrated Media

To prove that their small Pill speakers were remarkably loud, Beats by Dr. Dre invented The Beats Pills: tiny, trash-talking characters with big personalities and even bigger mouths. The Pills had a voice in every important pop culture conversation via custom-rendered art for social media, contextual out-of-home and online ads, and a live-action celebrity talk show animated instantly using Unity technology. Beats even produced and sold real characters designed to hold the Pill speakers. In the end, they achieved their goal in creating an authentic cultural voice that resonated directly with their audience.

Old Navy: Social Refresh

Creative Lead for Old Navy social media refresh under CEO Stefan Larsson. Updated the brand voice, look and platform strategy across Facebook, Instagram, Pinterest, Tumblr, and Twitter. Created social playbooks, strategies, and innovative activations.

Old Navy Social Refresh

Open Table: Brand Refresh

ACD Copy + Script Writer

To relaunch the OpenTable brand we created a global contest, website, and PR perfect story: We gave true foodies the chance to dine at one of 100 of the most prestigious restaurants in the world, minus the steep price tag.

Many of the restaurants — like Daniel and Jean-Georges in New York, L'Atelier de Joel Robuchon in Las Vegas, and Flour + Water in San Francisco — have earned Michelin stars and other awards, and they're notoriously hard to get into.

The campaign included videos, social partnerships, influencer activations, podcast integration, over 100 digital content pieces and an activation website.

Stanford University: D School Lecture Series

Guest Lecturer at the Stanford D School. Lecture and workshop focused on digital innovation and storytelling across multiple platforms. This series is ongoing in 2016-2017.

AirBnb: Create Portal, Interactive Website and UCG Campaign

ACD, R/GA San Francisco

Press: Feature in Fast Company "The 50 Most Innovative Companies" Issue, Business Week, AdWeek, Creative Review

Worked with AIRBNB to create a website that allows users and hosts alike to share their travel stories and generate unique, personalized versions of the brand new AIRBNB logo. To date, over 100,000 users have created symbols and shared their stories on social channels and the AIRBNB community portal. What's more, the website is partnered with Zazzle.com, so users can order merchandise with their customized logo to share with guests and promote their listings.

JCPenney: Academy Awards Lab

Social Lead, R/GA San Francisco

Called the "Surprise Oscar Winner" by Search Insider and an "Oscar-Worthy Example of a Brand Newsjacking the Academy Awards" by Hubspot, the real time response lab increased JCPenney's Twitter following by 100%. The campaign, a combination of reactive tweets, highly sharable data visualizations, and demographically targeted ads was a huge PR and social media success for the struggling brand.

Pup-Peroni: Woof Yeah! Campaign

ACD, Copy Lead and Script Writer for Big Heart Pet Brand's Pup-Peroni "Woof Yeah!" campaign. This ongoing campaign includes video, print, out of home, social activations and influencer partnerships.

The two pre-roll videos featured here scored off-the-charts engagement and follow through due to their attention-grabbing content, sounds, and general absurdity.

Pup-Peroni Treat Test #2

Pup-Peroni Treat Test #1

Samsung Galaxy 11: World Cup Campaign, CLIO Sports Bronze

ACD + Script Writer, R/GA San Francisco

Awards: CLIO Sports 2014 Bronze, Branded Content

Press: Feature in NYTimes, AdWeek Ad of the Day, AdAge top World Cup Anthem

Killing My Lobster: Staff Writer

Staff Writer for sketch comedy group Killing My Lobster. So yes, I can write five funny commercials per hour. About KML:

Heralded as “an orgy of comic genius” by Comedy Central. KML has created original work for HBO, is a two- time winner of the “Best of the Fringe” Award at the SF Fringe Festival and was voted “Best Comedy Group” by the San Francisco Bay Guardian. The group founded and produced the long-running Hi/Lo Film Festival. KML has also created numerous award-winning short films and taken home the Golden Spire Prize at the SF International Film Festival.

AirBnb: Brand Relaunch, Social Response Lab

ACD, Social Media Writer, R/GA San Francisco

Created original social content and real-time responsive posts for the re-launch for Airbnb. Given the controversial nature of the new logo, our team came to the response lab prepared with an arsenal of dynamic content, a clear tone of voice and a rock solid communication strategy.

Airbnb introduces the Bélo: the story of a symbol of belonging

The SIMS: Console Debut Campaign

Writer and Director, Teak for EA

Created the entire "Confess Your SIMS" campaign from concepting to directing to post. The final series of videos, detailing all of the naughty things people do to their SIMS, premiered on a 50-foot screen at the E3 Conference. The videos then kicked off Sony Playstation's "Confessions" UGC fan campaign. Today, the videos remain popular and continue to inspire new confessional videos across YouTube.

The Sims 3 "Confessions" Trailer

The Sims 3 Confessions - Deirdre

The Sims 3 Confessions - Bob

Chrome Book: "Demo Lab", FWA Site of the Day

Senior Writer and Script Writer, Google Chrome Book "Demo Lab"

Awards: FWA Site of the Day

Worked on the production and wrote the real-time responsive script (52 pages, ahem) for the Google Chrome Book site that invited users to “chat” with a lab technician. The tech suggested fun and entertaining ways to destroy notebooks running the Chrome OS. Undisclosed keywords triggered videos of the destruction. Google fans worked extremely hard to guess trigger words and reveal the 40 plus videos hidden within the experience.

To date, the “Speed and Destroy” and Demo Lab teaser videos have garnered millions of views and spoof videos have popped up across the web.

Google Chrome Notebooks Demolition Lab Site

Television Shows and Treatments

Writer, Director and Treatment Writer

HGTV's Curb Appeal, Designed to Sell and Landscape Smart - each of which pulls in more nightly viewers that HGTV, with many episodes scoring over 1.4 million nightly views.

VH1's The Saddle Ranch: Treatment and season one structure writer.

CNBC's The Secret Life of the Super Rich: Treatment and season one structure writer.

Viral Videos

Creator of videos featured on Funny or Die, Huffington Post, NY Mag, the Bold Italic, and more.

You think you know me from your cousin's party, but really, you just saw me in a random video.

Shit San Franciscans Say

THE DATE NITE SHOW

Rebecca Black Eating Ice Cream

Jive Software: Times Square Video Takeover

Senior Writer, Script Writer, Pereira & O'Dell

Projected a giant video on the bottom three floors of the NASDAQ billboard in Times Square to create falsely transparent walls and give the impression that viewers on the ground in Times Square could see into the building. Within the "office" a dramatic story of a hero unfolded. The campaign was complimented with online cinemagraph banners, a microsite, and print campaign.

Jive Software's Office Hero: Times Square Takeover

Poise: One in Three Campaign

Poise "One in Three"

Director, Script Writer, Teak Digital for Organic

Worked with Organic San Francisco to create a series of web videos documenting real women's issues with bladder leakage. Interviewed 127 women for the project and came away with a new perspective on female health issues. The videos and website have been perennially successful, with the content maintaining popularity - and resonating with women - for the last three years.

JanSport: Bonfire Sessions

ACD and Video Director, Teak Digital for Vice Media and JanSport

Campaign included lifestyle shoots, music videos, and documentary tour footage. Bands included Stars, White Denim, The Cave Singers, Moondoggies and The Black Angels. Videos featured yearly at SXSW events.

Jansport Bonfire Sessions 2010

JanSport Bonfire Sessions 2011: Austin

JanSport Bonfire Sessions 2011: Montreal

North-Star Tahoe: Chief Goodologist Broadcast Spot

Director, Co-Writer, Teak for Eleven Inc.

Broadcast spot created to entice the hipsters back up to the slopes. The fake snow helps.

Suze Orman: University of Phoenix Series

ACD Writer, ACD Production and Post

Worked closely with Suze Orman to condense all of her teachings into a nine-week interactive financial workshop. The project included hundreds of pages of scripts, 12 interactive videos and custom designed, interactive worksheets and tests. And yes, I've got some great stories about Suze Orman.