Thursday, 30 April 2009

McDonald's socialise Piccadilly Circus outdoor site

McDonald's have 'socialised' their Piccadilly Circus outdoor site in London.

This is another example of how social media is not a channel. Anything can be 'social' including traditional, off-line media. Everything is linked together now and with the right mechanism consumers can be prompted to engage with advertising - and then share it with connections in their social spaces online.

The Piccadilly Circus McDonald's poster encourages people to interact with it and bring it into their photographs and video. Rather than preaching a message to people, the McDonald's poster site promotes interaction and creates a deeper engagement as a result.

It will be interesting to see how much this prompts activity on photo sharing / video sharing sites, but this is a nice example of how 'social thinking' can be applied to any media channel.

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