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When budgets get tight and tough decisions need to be made, all too often marketing is on the chopping block. Cutting marketing, however, is a mistake. Marketing is an investment, not an expense that should be ignored or cut when times get tough.

Think of it this way: marketing is how you let people know what you do so that you can gain their business. When you cut marketing, fewer people know what you do, and in turn, you get less business.

Here are a few marketing tips to make sure that when the economy gets tough, you can keep going:

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio.

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust BMA Media Group to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

In 1891, Henry Miller, along with nine delegates, formed the International Brotherhood of Electrical Workers (IBEW), then known as the National Brotherhood of Electrical Workers. In 2016, Labor Tools powered by BMA Media Group helped to celebrate the 125th anniversary of the IBEW and Miller in St. Louis, Missouri.

The International Brotherhood of Electrical Workers Local 82 of Dayton, Ohio recently celebrated its 100 th Anniversary and to ensure the celebration was something the members, retirees and honored guests would never forget, BMA Media Group was called in to plan the entire event.

It was in the spring of 2013 when a team at BMA Media began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen.

What does your data really mean? And why would you care about data that doesn’t mean anything, that doesn’t bring your business value? The short answer is that you shouldn’t, and if you do, you probably don’t know you don’t understand your data.

What you may think is an old-school, paper wasting, and outdated form of sharing contact information is the opposite. Business cards complete three main objectives; the first exposure to your brand, professionalism, and convey that you are in business for business.

If you’ve ever felt like your tweets would be more popular if you didn’t have to squeeze your content down to 140 characters, you’re in luck. Twitter announced Tuesday it will reclassify what impacts the character count of a tweet.

In recent years, the United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industryhas taken great steps to address water scarcity worldwide, and BMA Media Group is proud to assist them every step of the way.

BMA Media Group recently held a keyword/SEO refresher course where the company’s professionals keyword skills were sharpened, and ideas were shared on how best to utilize SEO for their clients. Here’s what some of the BMA Media Group professionals said about the seminar.

This year, BMA Media Group is celebrating our 25th Anniversary! 25 years of exceptional customer service, innovation and creativity. To mark the occasion, on the 25th of every month, we’ll be blogging fun, interesting content that, in one way or another, relates to the number 25.

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong. They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day.

For 100 years, the International Brotherhood of Electrical Workers (IBEW) Local 129 has provided Erie, Huron, Lorain, Medina and outlying counties in Ohio with the highest quality of skilled electrical trades work in the region.