PublishThis is an "enterprise-level" news curation platform which provides extensive features to gather, collect and filter content from the web and from social channels, while providing a full array of tools to curate, edit, repurpose and publish the newly curated content to web sites, blogs, newsletters and social media.

"After the discovery stage PublishThis customers can take the filtered material and begin using the curation tools to quickly create customized content which can then be fed to company websites, email newsletters, apps and social media feeds.

The tools include a new WordPress plugin as well as a white labeled hosting model allowing companies to add their own widgets and other content modules into their pages.

The platform also has an analytics component which provides click data and performance insights based on the content a company owns, as well as third party materials.

PublishThis generates revenue by licensing its software to companies on an annual basis through a three-tiered model. Kumin would not go into specifics but prices range from the low five-figures into the six-figure range and depend on the amount of sites, brands and content a company needs to manage."

Intelligent content curation platforms operating off interest and social graphs will do much of the leg work autonomously discovering, curating and feeding aggregated content into specialized interest publication channels leaving the last mile for optimizing to the curator to add value and leverage the content.

Online commerce engines can take advantage of the same process and data mining platforms by aggregating relevant user generated content with their own content that may include trusted testimonials from people in your relevant trusted network that talk about the product or service and their experience. This increases authenticity and trust for the Commerce engine’s offering. A bit like where Amazon is going with its relevance engine or M.S. Bing with it's experts that pop up beside search results based on relevant expertise and reputation to the topic you’re searching.

Advances in mass data processing technology, data science, social media and cloud processing / storage make big data an important paradigm shift that will be transformative to the business landscape and one to be strategically evaluated.

Advances in mass data processing technology, data science, social media and cloud processing / storage make big data an important paradigm shift that is will be transformative to business landscape and one to be strategically evaluated. Discover - Curate - Feed - Optimise is a great infographic framework on which to think about any business and how big data may offer out of the box thinking to evaluate opportunities or disruptive risks.

Curating curation topic on Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it. By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter).

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Brands producing content, as well as...

Therese Torris's insight:

As sponsored content goes, this piece is not uninteresting. Content marketers must recognized that journalists have the training and the experience.

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....

by Frederic Filloux; Circa, the clever smartphone news app, failed to live up to its promises. The fiasco stems from the smartphone advertising market’s inherent weakness, from Circa’s inability to catch up with evolving reading habits, and from an insufficient editorial proposition. In mid-2013, many were praising Circa...

Therese Torris's insight:

Frederic Filloux explains the failure of Circa mostly through the lack of mobile advertising revenue. mobile ad revenue is limited by the footprint and to make matters worse it almost entirely (70% of it) captured by the tech platforms.

In my view the lack of added value is the major issue. News curation must add value as curation. It's not only "editorial value", in the traditional sense: it can be the way it pulls and filters news, reformats, recategorizes or edits them, or re-publish them in an easier to browse format.

This curation value is relative to a target audience. It's extremely difficult to be a generalist news curator like Circa nowadays. There is too much competition from the likes of news360 (great mobile interface, abundant content) but also from the original news sources themselves because they have improved their mobile interfaces and, in addition, they tend to do some news curation themselves.

Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget. This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations....

This is worth a read and provides step by step implementation of a content marketing plan as well. Hiring staff may still be out of the budget for many but you can always add a hat to someone even if it's you.

Leon Wieseltier, NYT review of books : ... as content disappears into “content”... Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses... alacrity and terseness confer the highest prestige upon the twittering cacophony of one-liners... the discussion of culture is being steadily absorbed into the discussion of business... Quantification is the most overwhelming influence upon the contemporary American understanding of, well, everything. It is enabled by the idolatry of data...

Therese Torris's insight:

A different point of view on content marketing. Always good to stop and reflect about what we're doing

Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see?

Visual content like images and video is an essential part of making your marketing strategy memorable so that you stand out from the crowd. It’s one of the main reasons why we’ve built our blog around the use of infographics

Still need convincing? Take a look at the infographic below from NewsCred which highlights 17 stats about visuals that will make you change your marketing strategy forever.

Yahoo Inc. YHOO, -2.00% Chief Executive Marissa Mayer's acquisition spree shows no signs of abating. Friday afternoon, the company announced the acquisition of Polyvore, a fashion commerce site powered by community members that create image collages to put together outfits and interior design plans.

Storytelling is evolving. It no longer has to follow the same basic, linear structure. Digital stories are going nonlinear. They are being “atomized” — broken into component pieces and then reassembled in new and interesting ways.

Look at the work done by Storify, Genius, Circa, and Embed.ly, to name a few organizations that are experimenting with new ways of telling stories or conveying information.

And now here comes Fold, which opened to the public last week. Fold is a platform for telling stories. It makes it simple to add multimedia background information or create context. It’s easy and intuitive to use. Anyone can publish stories on it; it’s free....

Make content creation easier (and more fun) with these 28 free tools and resources.

The original article is called "The ultimate list", it is by no means an ultimate list but it may be a useful one.

Quite a bit partial to Google's and Hubspot's resources, but useful nonetheless

Therese Torris's insight:

Quite a bit partial to Google's and Hubspot's resources, but useful nonetheless

Also contains outdated concept such as not being able to cut and paste Word text directly into WordPress... I'd suggest it's much easier to spell & grammar check and count words in Word than to use multiple widgets and addons

Marketing changes with the crowd. In this interview Seth Godin touches some interesting topics that should be highlighted and applied.

Must of the people that come to me for advice with their business ideas tend to think they should make a blog and monetize directly From the blog. Godin has a different approach.

In the interview he touches very different ways to actually target the market (he even says that probably no one in his blog has bought anything from him -- and yet he's known as the godfather of modern marketing). Breaking the model and innovating can go the distance. This is one read you should consider, it's a long one but it's worth it.

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.

The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.