Game Day Guide: Ads feature animals, blockbuster reveals

Wednesday

The "Gangnam Style" guy goes nuts, a baby horse goes for the "awws," and second screens go big in the most heated competition off the field during Super Bowl XLVII.

With ads costing about $3.8 million per 30 seconds, advertisers will again pull out their big guns to keep eyes glued to the screen between plays.

One of the most anticipated finds South Korean Internet sensation Psy pimping for pistachios, doing his galloping dance in a bright green suit.

Budweiser is using new blood in its annual Clydesdales commercial - a 7-day-old foal.

BlackBerry (yeah, that phone's still around) gets its first ad during the game to pitch the BlackBerry 10, featuring an improved camera and Web browser.

Coca-Cola will go interactive, asking viewers to vote at www.cokechase.com now and during the game for the winner of a race between a troupe of showgirls, a band of cowboys and a biker-style gang. The premise-setting ad is already airing and can be seen on YouTube. The winner, tallied in real time, will be shown in an ad immediately following the final whistle of the Super Bowl.

Also, look for ads for some of the most-anticipated spring and summer films: "Oz the Great and Powerful," "The Lone Ranger," "The Fast and the Furious 6," "World War Z," "Iron Man 3" and "Star Trek Into Darkness."

Never miss a story

Choose the plan that's right for you.
Digital access or digital and print delivery.