Third, Consideration. Remember, your prospect is exposed to plenty of information online. The right time to convince him or her with comparisons, demos, ratings and reviews. Throw in an incentive to make that all-important first purchase.

Fifth, Relationship. Your prospect is now your customer. Offer them Hub and Help Content, newsletters and other tools that consolidate the engagement.

And sixth, Advocacy. Give such a wonderful first-time experience that your new customers become your social advocates. Also, requests to participate in surveys, ratings and referrals help to deepen the relationship even more.

Being a leading video marketing agency in Dubai, we have developed the ‘Liwa Approach’. A unique way to approach the digital customer of today. Make it work for you and your business.