Grand Abode

Step into a world where you can escape from the stresses and strains of everyday life and enjoy a taste of luxury sprinkled with a little magic dust. From the moment you arrive, the luxurious Grand Abode townhouse will live up to your every expectation as a stunning, relaxing and sophisticated residence for exploring the many delights of historic Bath and for ‘once in a lifetime’ celebrations…

We created fairytale theme for the Grand Abode brand, to give this luxury townhouse holiday letting a point of difference from its competitors. The client fell in love with the idea of creating a magical mood for their guests, where anything was possible and a luxury stay in Bath was sprinkled from its beginning with a a little fairy dust. Borrowing themes from princes and fairytale frogs, princesses and peas under sumptuous mattresses and so on, we successfully created a charming brand for a property that speaks of a little more than simply location, amenities and architectural features.

A major part of our brief was to understand the target audience – hen parties. Creating new phrases like “Great nights, and girly mornings” and “Mirror mirror on the wall, where’s the Grandest Abode of all” have really helped to make this a popular destination and ensure continued bookings.