Innovation and startups – a simple manifesto

Innovation is a dance between culture and technology. A matching of what’s possible with the magic of adoption of new things. It’s no good creating a technology only to discover that there’s nowhere for it to go. We have few chances to influence what will be, so those that we have should be treasured.

In 2011 I moved with my family from Australia to California to set up Citrix Startup Accelerator. The underlying idea is that we can be more effective at inventing the future, and seeing what’s coming next, not just by running research in house, but also by aligning with the ‘innovation machines’ of Silicon Valley and other global entrepreneurial communities.