Join us for Berlin Night – the official Web 2.0 Expo Conference Attendee Party. Open to conference attendees, press and speakers. Plan to eat, drink, unwind, and network with your fellow conference goers. Space is limited and available on a first-come, first-served basis; you must RSVP by 17 October to attend. To RSVP, please contact sarah.tietze@berlin-partner.de.

IBM
IBM, an industry leader in providing Web 2.0 products for business, delivers the essential software, services and hardware elements needed to help companies of all sizes enable better business results. IBM delivers the next wave of business social networking with IBM Lotus Connections, IBM Lotus Quickr, and IBM Mashup Center.

Jive Software
Jive Software believes work is broken and that people-driven software can fix it. Jive delivers social productivity software that brings together employees, partners and customers in a unified collaboration system, allowing them to create better products, faster processes and improved relationships. Its flagship products, Clearspace and Clearspace Community, are used by over 2,000 customers worldwide, including over 15% of the Fortune 500. Jive was founded in 2001 and is headquartered in Portland, Oregon. For more information, visit Jive Software online at http://www.jivesoftware.com.

Zoho
Zoho is creating the most comprehensive suite of affordable, online collaborative productivity applications and business applications for today’s knowledge workers. To date, Zoho has launched 16 different applications and more are in the works. Zoho has received numerous awards including a 2008 PC WORLD 25 Most Innovative Products Award for Zoho Notebook and „Best Enterprise Start-up“ at The 2007 Crunchies. Nearly 200 developers work on the Zoho suite. For more information on Zoho, please visit http://www.zoho.com/ and blogs.zoho.com. Zoho is a division of AdventNet, in business since 1996 providing innovative software products and serving more than 25,000 customers worldwide. For more information on AdventNet, please visit http://www.adventnet.com/.

The /Messengers

I am best known these days for my writing (and the thinking behind it, I hope) at /Message, hence the /Messengers. I am obsessed with social tools, and their impact on business, media, and society. I coined the term “social tools” in 1999, the same year I started blogging, and I haven’t looked back since. Writing and working with clients takes most of my time, but I also speak at various events, such as Reboot, Lift, Shift, Mesh, Enterprise 2.0, Office 2.0, Under The Radar, Next08, and Web 2.0 Expo, to name only a few.

TechWeb

Jennifer Pahlka is the co-chair and general manager of the Web 2.0 Expos for TechWeb. Previously she chaired Enterprise 2.0, and before that was the director of the Game Group atCMP. During her tenure in the games business, she oversaw the dramatic growth of the Game Developers Conference (GDC) from 1995 to 2003 and launched a number of notable programs, including the Independent Games Festival, known as the Sundance of the game industry, and the Game Developers Choice Awards. Her roles included publisher of Game Developer magazine and Gamasutra.com, the premiere web site for game developers, and executive director of the International Game Developers Association (IGDA), an independent non-profit association serving game developers around the world. She has served on the advisory boards of the Electronic Entertainment Expo (E3) and the GDC and held a board of directors position on the IGDA for three years. She is a graduate of Yale University.

A world where everybody can be connected. With open access to discover and share their life’s to making people feel closer. Mobility is at Nokia´s core and while more people want to be truly connected, independent of place and time, the next billion people will come to the web via connected mobile devices. The evolution from simple phones into smarter and connected devices, integrated open service platforms and open broadband will allow more people the ever before to discover, create, connect and share their experience in the real world with the people that matter. The goal is to make this experience as simple as making a call.

Data has been creeping off the screen and moving into the world for some time now. A world of connected things, like the Tower Bridge in London, FedEx packages, environmental sensors, power consumption monitors for homes, our cars and even airplanes are being rigged to produce consumable data streams that can be accessed using feed seeders like Twitter. Increasingly, mobile devices know about physical space with orientation and location semantics integrated into their designs. Fitness logs from the Nike+ and wrist worn GPS devices flow through the network as meaningful real-world insights for the data analytics hungry exercise enthusiasts. All of this data comes from sensors of all sorts such as personal data recorders, mobile phones, RFID tags, buildings themselves, credit card transactions, and card swipes at public transportation hubs.

„In this presentation we’ll have a look at a few real-world examples of successful mobile sites and what they do right and wrong.

We’ll explore how the mobile Web fits into the larger stack of data that you already control. By modeling the Apple 3-tier approach, iTunes store (in the cloud), iTunes (desktop app), and iPod (mobile), you can use your company’s strengths to create a mobile site that complements your existing presence.

By the end of this presentation you will understand some of the basic technologies used to target mobile devices and platforms, how to improve the user-experience and interaction with page elements such as forms, and generally what the mobile Web is and where it is heading in the near future—plus a bit of cheese slicing history thrown in for good measure.“

„Web evolution has taken big steps towards more semantic becoming increasingly personal and meaningful over the years. Interoperability has improved enabling cross-service or multidevice access and individual user is in the spotlight. Social media have challenged the creation, sharing and monetization of content, and the roles of the producer and consumer are blurred. This trend will continue and the on-line life calls for more personal and contextual solutions – the promise of mobiles – and thus mobiles play a key role in defining the next generation of web.“

Location based Services have entered the mainstream. Personal Navigation Devices in cars are ubiquitous and personal navigation on the phone is already a big business. Nokia alone is going to have over a hundred million GPS enabled devices across the whole product range in the market by 2010, challenges like battery live and slow positioning technology have been solved to a satisfying extent.

Now Location based services are about to get social, considered by some as the holy grail of LBS. Everyone is in the starting blocks to grab a piece of the pie, innovative start-ups, the operators with millions of customer relations and the handset manufacturers who put the ultimate gateway in our hands. And why are the big ones like Facebook missing the train so far? What is the ecosystem going to look like and how do we overcome major obstacles including privacy, signal vs. noise and user experience on the fourth screen?