Modern life throws enough things our way to stress and bug us. We certainly don’t need the creepy-crawly variety inviting themselves into our beds. They won’t bite your leg off, but they can result in some pretty itchy skin irritations. Worst of all, they cause real anxiety and experiencing phantom itching is common. Shouldn’t we be drifting off into dreamland rather than having our imaginations run wild? But in Yorkshire, we don’t suffer fools or bedbugs lightly. That’s why we’re launching our ecoShire bedbug banishing mattresses with EcoShield® technology. Based on oil extracted from a tree, we’d say it’s a reet clever way to make a great comfy bed even better.

The science bit. All fibres and textile materials treated by EcoShield® are wash-resistant, thanks to microcapsule technology. This technology permits the active ingredient to be released gradually over time, since the capsules only break open when using the mattress.

We love it. Insects don’t! Eucalyptus Citriodora is a tree that grows in temperate and tropical places and oil is distilled and enriched from its leaves. This natural oil is well known to give relief from sinus infections, the common cold, bronchitis, flu and other respiratory diseases. Eucalyptus oil has anti-microbial and anti-bacterial properties, which is why it’s often used in perfumes, lotions, deodorants, soaps and other hygiene products. EcoShield® protects against many different insects, including: bedbugs, dust mites, mosquitoes and moths.

I did not know at first what happened with my wife as she welcomed me with a big smile on her face and took me straight to the bedroom...but it was a new and expensive divan bed. At first I got quite mad as I thought that our old bed was still good enough, until I slept in the new bed. She was right, this one is so much better. Recommended company.