Fashion bloggers are the new fashion designers. ModCloth is launching a collection exclusively designed by, A Beautiful Mess blogger, Elsie Larson. Larson’s collection premiered on the site yesterday, but is not yet available for purchase. The collection will go on sale in early October along with a lookbook that Larson styled herself.

A Beautiful Mess for ModCloth will feature retro designs that are perfect to mix and match during the fall season. Each piece displays a classic silhouette, patterned with chambray, gingham, dots and stripes. When asked about her collection Larson said:

“I was inspired by folk music, denim and chambray fashion, and cowgirl vibes. I wanted the collection to be playful and wearable to a bonfire or an autumn wedding.”

Modcloth is not new to collaborating with bloggers. In 2011 the company sold vintage-inspired jewelry with the help of three fashion bloggers, including: Larson, James Kicinski-Mccoy of Bleubird and Julie O’Boyle of Orchid Grey. ModCloth is the first retail company to work with fashion bloggers and hopes to continue collaborating with them on private label designs. Bloggers are the new critics to the fashion industry and will continue to inspire fashion lovers to follow the up-and-coming trends.