Measuring Audiences

The article below, written by Janey Gordon of the University of Bedfordshire, was published in AirFlash magazine some years ago.

The methodology uses a very simple and hopefully encouraging process. This survey method has been used by students at the University of Bedfordshire for a number of years. In terms of data collection, it is not perfect but it has the advantage that it is highly usable by community radio stations.

Emma Ward et al have published a more sophisticated version, used by some community radio stations, in “Community Radio in the Twenty-First Century” (2012 Peter Lang pub.)