Inkling,
maker of the leading publishing platform for high-quality digital
content, today publicly released Inkling
Habitat, a free, collaborative digital publishing environment
designed for professionals. Paired with the recently launched Inkling
Content Discovery Platform, which enables unparalleled online
discovery for nonfiction book content, Inkling now provides the only
end-to-end solution for publishers to build, market, and distribute high
quality digital books at scale.

“For the last five years, the digital book market has been dominated by
a single player. Products have been limited to 10-dollar text files, but
there is another massive market for illustrated books, from textbooks to
travel books, cooking, hobbies, medicine, and more, that demands the
media-rich, interactive experience that mobile devices were built for,”
said Matt MacInnis, Founder and CEO of Inkling. “Today we’re announcing
a powerful new way for publishers to create beautiful, media-rich books,
while also making it easier for customers to find and buy them.”

Inkling Habitat: The first collaborative digital publishing
environment for professionals

Using Inkling Habitat, publishers will finally have the tools to build
high-quality digital content they can be proud of. With Habitat,
publishers can:

Collaborate seamlessly from anywhere in the world: Fully cloud-based,
Habitat lets teams of editors, developers, and designers from New York
to New Delhi communicate, collaborate, and coordinate in real time,
from first edit to ﬁnal publish.

Build delightful interactive content experiences: Publishers can
integrate multimedia and enhanced content, including images, audio,
and video, into both existing and digital-first books. For readers,
the experience is as gorgeous as it is intuitive.

Publish to multiple platforms with one click: Content can be published
to multiple platforms with automatic formatting for any screen size.
Plus, publishers can even export titles to standards-compliant EPUB
for distribution across third-party channels.

Inkling Content Discovery Platform: Search is the new storefront

Inkling’s Content Discovery Platform (“CDP”) unlocks book content so
that it can be indexed by search engines like Google and read by users
when searching for relevant topics.

Discovery and sharing anywhere: Every section inside an Inkling book
has its own URL that can be indexed by search engines, or shared
individually, letting readers more easily discover, share, and buy the
book content they are looking for. After a limited number of views per
book, readers are prompted to purchase either a chapter or the entire
book.

New revenue opportunities: From individual title and chapter sales in
the Inkling Store to single-title apps in the App Store, or
standards-compliant EPUB export for third-party distribution,
opportunities for incremental revenue are unlimited.

Already, more than two dozen existing publishing partners call Inkling
home, including McGraw-Hill, Pearson, Wolters Kluwer, Elsevier, and
Wiley, and popular brands like Frommer's, For Dummies, Kaplan Test Prep,
and O'Reilly, who have already had their content built using pre-release
versions of Habitat.

Today, Inkling announced that one of the largest publishers in the
world, Pearson, has committed to integrating Habitat within its existing
infrastructure and vendor network to power their next generation content
and assessment products.

Also today, Inkling is announcing four new publishers bringing books to
the platform:

DK Publishing

HarperCollins

Lonely Planet

Rick Steves

Inkling today also announced support for Creative
Commons licenses in Habitat, which enables users to publish open
content, including open educational resources, and distribute it free
with a single click.

In addition, Inkling announced a partnership with the 20
Million Minds Foundation to build and distribute 50 open textbooks
to serve California’s bill SB
1052, which provides for the development of more affordable open
educational resources for college students. The first three titles will
be available this spring, with more to follow into the fall.

Private Launch Event and Tools of Change Announcement

On Monday evening, February 11, MacInnis shared this announcement at a
private invitation-only event with more than 400 publishing industry
leaders, executives, and partners at Jazz at the Lincoln Center in New
York City.

On Wednesday morning, February 13, MacInnis will deliver a keynote
speech at the annual O’Reilly
Tools of Change Conference in New York City to share his vision for
the future of publishing with attendees. More information about MacInnis
at the TOC Conference is available here.

About Inkling

Inkling is reinventing publishing in the era of mobile, and we've
started by redefining the book. The world's leading publishers are
bringing their best content to Inkling as engaging and interactive
reading experiences. But it's about more than just a book. Look between
the lines, and you’ll see a revolution in publishing: a new platform for
creating, distributing and consuming media-rich, interactive content.
Based in San Francisco, Inkling is backed by leading investors and
partners with the world's leading publishers. For more information,
visit www.inkling.com
or www.inkling.com/habitat.

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