infoTECH News

[February 21, 2013]

Building Effective, High Quality APIs Presented by SmartBear at API Strategy Conference

BEVERLY, Mass. --(Business Wire)--

Ole
Lensmar, co-creator of SoapUI
and Chief Architect at SmartBear
Software, provider of software quality
tools used by more than one million developers and testers worldwide,
along with Director of Strategy, Lorinda
Brandon, will be speaking at the API
Strategy Conference, Thursday, February 21 -Friday, February 22,
2013 in New York. The API conference focuses on how APIs are changing
the face of digital business and highlights today`s leading technology
and business experts on API strategy.

"The Ugly Head of Third Party APIs" by Lorinda Brandon - Thursday,
February 21, 1:35 p.m.

�

WHERE:

Westin Grand Central, New York, NY

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Ole's talk, "7 Habits of Highly Effective APIs," will highlight the
seven major challenges and best practices for building successful high
quality APIs. The talk includes necessary key decisions for the entire
inception-to-operations process as well as consequences including
usability, security, versioning, choice of technology, metadata and
more. Ole is co-creator of SoapUI, the most used testing software
solution in the world, acquired by SmartBear in 2011. He also co-founded
base8, an XML oriented consulting company in 1996, acquired by Mogul.
Ole worked as CTO and lead evangelist for Mogul's software portfolio.

Lorinda's talk, "The Ugly Head of Third Party APIs," provides
suggestions in dealing with building apps or APIs on top of existing
APIs, which presents unique challenges for both development and
operations, and highlights how to handle third party APIs efficiently
for a killer end user experience. For more than 25 years, Lorinda has
worked in various management roles in the high tech industry including
customer service, quality assurance and engineering. She has led
numerous technical teams at various companies, including RR Donnelley,
EMC, Kayak Software, Exit41, Intuit (News - Alert) and others.

The API Strategy Conference will be attended by leading API
technologists, strategists and technology providers.

About SmartBear Software

More than one million developers, testers and operations professionals
use SmartBear tools to ensure the quality and performance of their APIs,
desktop, mobile, Web and cloud-based applications. With 5 million
downloads and counting, SmartBear products are easy to use and deploy,
affordable and available for free trial at the website. Learn more about
SmartBear, the company's award-winning tools or join the active user
community at http://www.smartbear.com,
on�Facebook�or
follow us on Twitter (News - Alert)�@smartbear�or�Google+.