"Crowd Rules" on CNBC is a New York studio-based reality competition series that features three small businesses each week that compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000 prize.

Entrepreneur and jewelry designer Kendra Scott, NY1 Anchor Pat Kiernan, along with a weekly guest industry expert, lead the examination of the small businesses in order to help a studio audience choose which company wins the $50,000. While the small business owners make their
case to the panel of three, the real power lies in the hands of the audience — 97 strong — whose votes will ultimately decide which business is most deserving of the investment. (Source: CNBC)