Marc Jacobs Beauty is one of my favorite makeup lines. Beautiful, high quality products with stunning packaging…it’s a lovely line. So I was curious about the release of a new foundation. Shameless foundation is based on the premise of being who you are; this is a foundation that breathes and has a natural look and feel to it.

I was sent three shades of Shameless Youthful-Look 24H Foundation to preview: from left to right: R300 (light medium with toasted beige undertones), R310 (light medium with pink undertones) and Y320 (light medium with yellow undertones). I could only pick from a photo, so I really didn’t have any idea of what would be a close match or not. I’m light-medium, brunette with blue eyes and neutral undertones, which aren’t offered in this range. How close to my skin tone could I get? It turns out, pretty close.

There are a lot of positives when it comes to Shameless Foundation. I like the natural, weightless feel on my skin–really nice! Then there’s the buildable, breatheable, self-setting medium coverage and the fact that there is no transferring or oxidation. I don’t wear heavy or full coverage foundation, so I love the feel and finish of Shameless. It’s oil-free and can be worn by all skin types. The bottle is chic and slim, easy to toss in a handbag.

The Shameless foundation skin-loving formula is hydrating, and also boasts a “first-ever flashback-free SPF”, meaning it’s invisible, especially in photos. That’s a nice quality to have, but not something I would choose a foundation based on. Although it’s boasts 24 hour coverage, that’s also not something that would apply to me, since I never wear makeup overnight.

Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation is available now ($46) at Sephora and MarcJacobsBeauty.com. Overall, this is an excellent foundation and one I’ll keep using.

Disclosure: Press samples have been provided by the brand/PR for editorial consideration, product testing and review. Affiliate links have been used in the post; see Disclosure Policy for additional information.