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HubSpot is a leader in inbound marketing strategies and all things content marketing. In order to attract customers, you must produce remarkable content. But in order to expand your reach and attract global customers you must produce remarkable content that is localized for all of your target market...

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

An important first step of content marketing success is creating exceptional content for your audiences. A vital next step is getting that content to your audiences. Localizing and translating your content will help all of your audiences find your content useful and relatable. Globalization Partners...

Content creation is a fundamental piece of all marketing strategies. Buyers want relevant information and they want it fast. Producing great content helps build relationships with your audiences, build brand loyalty and place your company in a position of trust and thought leadership. But, is your ...

Globalization and content are keywords prevalent in SEO discussions in companies across all industries. Once you decide the international markets to expand into and whether you are targeting by language or country, translating or localizing your website content is a must. But which domain structure...

"Inbound Marketing" is a term that was coined by Brian Halligan of HubSpot in 2005. The term, as he described it, is the idea of drawing customers in with compelling content, rather than blaring company and product information at them to get their attention. ...