FB: PARTNERS WITH FOX SPORTS TO LIVESTREAM CHAMPIONS LEAGUE GAMES

Facebook (FB) and Fox Sports, the sports network owned by 21st Century Fox (FOXA) have partnered to livestream the UEFA Champions League, Europe’s top-tier soccer tournament, on the social media platform, effective September 2017. The partnership will span more than a dozen matches between the group round and quarterfinals, including some that will be exclusive to Facebook and Fox Sports GO. Financial terms of the deal have not been disclosed.

Howie Long-Short opines: This smacks of desperation for Fox Sports, potentially empowering a competitor for some short-term cash. But early stage Champions League is still not exactly a top draw in the US…

Fan Marino says: Facebook has live streaming deals in place with MLB, MLS, La Liga and now Champions League. Great news if you are a cord cutter who wants to watch soccer andpost viral dog trick videos.