Multipower launches high fruit, low fat energy bar

Fruit Power bar containing up to 65 per cent fruit is 'official high performance bar' of Giro d'Italia

Multipower Fruit Power bar

Multipower has launched a new Fruit Power bar to coincide with the start of the Giro d’Italia – and the bar itself is the official high performance bar of the Italian Grand Tour.

The bars contains a high ratio of real fruit – 65 per cent for the Apple and Raisin flavour, and 54 per cent for the tropical flavour, which contains mango, pineapple and apricot. Multipower claims that the low fat, fibre and protein content makes for a bar that is easy to consume and digest on the move. The mix of fast and slow release carbohydrates is designed to provide a sustained energy supply.

The 40g bars retail for £1.50 each, or £34.99 for a box of 24 bars and are currently available from Multipower‘s website, Wiggle and selected health food shops.

In addition to being the official sports nutrition partner for the Giro, Multipower provides nutrition for the Cannondale and Movistar WorldTour teams.