The “New” Ice Bucket Challenge?

I’ve watched with great interest the viral success of the ALS Ice Bucket Challenge. Congrats to ALS for this most deserved windfall.

And now, I wonder “what’s next”? Every non-profit in the country is studying this case to find ways to replicate it. Well, I think can speak for all the Managers at all the Tasting Rooms for every winery when I say “I hope the next big trend is NOT the Spit Bucket Challenge”. So messy.

P.S. October of 2014 marks the 10-yr anniversary of this movie. You’d be amazed how many of my Millenial customers have no idea what it was. It’s worth the $4-$5 you’ll spend on the DVD!

Published by Dave the Wine Merchant

I've followed my passion for wine to the four corners of the world in endless pursuit of more wine knowledge and experiences. There are few things in life more enjoyable than experiencing a new culture through its wine and food.
Leveraging these experiences, I curate a small portfolio of constantly evolving producers. Like an art gallery's collection, my portfolio consists of hand-crafted wines from artisanal producers that I have personally selected. My goal is to discover boutique wines that taste like they cost more than they do.
Come discover your next favorite! www.DaveTheWineMerchant.com
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