Immerse yourself in an intensive graphic design experience at the Vignelli Center for Design Studies with Massimo Vignelli and RIT Design Faculty.

The workshop will be a rigorous hands-on week of working with fundamental typographic principles leading to an advanced graphic design application with Massimo Vignelli.Complementing exercises and applied problems will be excursions, lectures, presentations and dialogue with workshop faculty.

July 22 – 29, 2012
Rochester Institute of Technology
Rochester, New York

Required Text
The Vignelli Canon, Lars Muller Publishers, 2010
Portfolio Requirement
Candidates for the workshop must submit an electronic portfolio (PDF) composed of 10 pieces of graphic design work. This is required for acceptance into the workshop. Please submit your PDF portfolio at the time of registration and send to Professor R. Roger Remington at rrrfad@rit.edu

Workshop Goals
Participants will achieve a deeper understanding of typographic decision-making, an analytical design process for exploring typographic problem-solving, and enhanced skills to achieve more effective graphic design solutions. Creativity will be the primary focus of the advertsining design portion of the workshop.

Target Participants
Graphic design students and educators, and working design professionals are the intended audience for this workshop.

Workshop Tuition
Tuition for the six-day Master Designer Workshop is $2,000. This includes the welcome dinner and daily transportation from hotel to the Vignelli Center for workshop sessions.

Workshop Information
The Master Designer Workshop is limited to 20 participants. Registration is due by 1 June 2011. Participants will be housed at a nearby hotel and transported to RIT. Lodging is approximately $100 for a single room per night. Participants will be responsible for making their own lodging reservations, and for their own transportation to and from the Rochester airport to the hotel.

Each participant will be responsible for bringing his/her own laptop computer to the workshop. Participants must have a basic working competency with Adobe Creative Suite. Wireless Internet service is available at the Vignelli Center for Design Studies.