Learn how to properly set expectations and goals from individual online marketing channels, learn how to measure them, and take action to help you meet your business goals. Learn to understand internet marketing magic and build your own online strategy through the SEE THINK TO CARE method.

Content

The Internet offers plenty of opportunities to use online marketing channels to sell products or services. Social Networking, Google Advertising, SEO or YouTube Videos - What is more to focus on? Build a brand, quality content, or focus more on performance campaigns and direct sales? Each channel has its own merits, payback time as well as its pitfalls you should know before you start using them.

Agenda
8:30 - 9:00 registration
9:00 - 11:30 Practical explanation of SEE THINK DO CARE strategy
Application of strategy and benefits of its use
Using the SEE THINK DO CARE strategy to export to foreign markets
Using digital marketing to export to foreign markets
11:30 -12:00 Questions and Discussion

About the lector
Katka Molnárová is a founder and CEO of the digital agency “ONLINE TORO consulting”. She is a performance marketing specialist, campaign funding specialist and her priority is to help clients businesses to grow on the Internet. She is a price holder of “E-žena roka” (E-woman entrepreneur of the year), and she worked as a Google trainer in Slovakia.
Meanwhile, Katka specialized in business consultations, in proposing tailored online strategies and in building up internal digital departments in companies. Katka regularly speaks as a lecturer during workshops and seminars targeted at entrepreneurs, and furthermore, her lectures are also very interesting and educational for students studying the fields such as economics and marketing.

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