Monthly Round Up Of Posts: January 2018

Practice of the Practice has started 2018 off with a bang! Bringing you articles providing guidance on how to take your practice to the next level. We hone in specifically on those running child and family practices and also give you tips and advice on how to achieve your goals and reach a multi-six figure income through your practice. On the podcast front, we speak about how to improve your office so your clients will come back as well as how to make sure you don’t get sued for using the wrong images in your marketing. It’s a wealth of information, that’s for sure!

Top Stories

As a therapist who works with kids, teens, and parents, having a bag of tricks is essential.Clients come to a stranger and, almost immediately, we ask for their trust.It’s nothing sort of a miracle to do the sacred work that we all do.

When I was first starting my career as a counselor, I was talking to my dad on the phone. He said, “The best way to get a raise is to leave your job”. My dad worked for the schools as a doctoral level psychologist.

Podcasts

As we kick off 2018, what better way to begin than to go through 18 tips to make sure you rock out your practice this year! Everything from setting goals to making your practice more efficient through the use of technology is included in this comprehensive list.

Did you know that one of the primary reasons why patients may not return to your practice is because the environment unsettles them in some way? In this episode, Cheryl Janis reveals this and other eye-opening facts relating to the design of your counseling office. She also shares easy and affordable tips and advice on how to improve your space!

Bobby Klinck ‘fell into’ intellectual property. He used to be a Federal Prosecutor. He then joined a small entrepreneurial law firm. Soon after he joined them, he was put in charge of a patent infringement case. Bobby loved doing this and so decided to expand his services within the intellectual property area and go into it full-time.

In this episode, Phil Singleton provides comprehensive tips and advice on how to improve your ranking in Google, how to write a blog post, and how Google has changed their algorithms. We’ve also included some helpful resources in the form of video guides and links to Practice of the Practice’s Blog Sprint and Authoritative Guide to Blogging blog post.

Caleb has always loved to write. From a young age, he was the one that wrote the family newsletters etc. He then studied journalism at University and went into sports journalism. After about two years, he felt a calling to go into books.

Before You Go…

7 Ways to Significantly Improve Your Online ReputationTo develop a successful brand takes months and years of practice, hard work, failures, small successes, turnarounds, and so on. In short, a great brand can only be developed with patience and consistency. Yet, in order to speed up your brand’s journey towards success, you should leverage efficient strategies.

Lessons from a $456k Year
Last year I grossed $456,983.53. That’s a crazy chunk of change, considering I got paid $30k/year at my first job. That’s really crazy considering that the mean wage, according to the Bureau of Labor and Statistics, is $46k with 90% of mental health counselors making under $70k.

What I Learned From Launching a Member CommunityAbout three months ago I proposed a question to Sam, Emily, and Alison, the Practice of the Practice team. We were on a Zoom call and rather than look backward, I wanted to look forward. We ended up talking about member communities, support, e-courses, and how to genuinely help people.

Expectations and FlexibilityAfter returning from winter break, our kids had some issues waking up in the morning for school. If you are a parent or work with any child, you’ve probably seen this as well. A child’s brain loves routine, it gives them a sense of safety. But they also learn from the unexpected, because it teaches the brain flexibility. There’s an innate push and pull between expectations and flexibility.