How to feel confident in your clothes

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Body confidence: we all want it, but it often proves more elusive than we’d like. Just when you think you’ve found the outfit of your dreams, a little voice inside your head sets you off worrying about how it looks. But every woman deserves to feel fantastic, whether she’s in a ballgown or jeans. With our tricks for how to be body confident, shake off those doubts once and for all.

1

Comfort = confidence.

Do you have shoes you love even though they cause you agony? Or a skirt that looks great, but leaves no room for lunch? If so, it’s time to break up. Life’s too short for uncomfortable clothes, and you’ll be a thousand times more confident in something that feels good

2

Care for underarms.

Revealing arms and underarms can sometimes make us feel exposed and we don’t always feel confident enough to get them out. To eradicate any self-consciousness you feel, try a deodorant that not only protects you from sweat, but moisturises, too

3

Dress for confidence.

Psychologists have found that what we wear has a direct impact on how we feel. One way to learn how to be confident in your own skin is to try imagining a confident character, then dressing for the part. Whether that’s a businesswoman or a Hollywood bombshell, you can dress for confidence with a little help from the right outfit

4

Protect from white marks.

A classic little black dress is still a style hero, whether you’ve got a hot date or dinner with the girls. But what you don’t want is to accessorise dark colours with streaks of deodorant. So turn to our Invisible Dry Antiperspirant, proven to leave no white marks on 100 colours

5

Celebrate your body.

We’ve all wished that we could change ourselves, but becoming your own body confidence cheerleader is the most powerful change of all. Love your body – and go out with your head held high

6

Find the right fit.

Don’t spend time worrying about what number is stitched into the lining. Shop sizing varies and as long as it fits you right, the label is irrelevant – remember, clothes are meant to fit YOU, not the other way around