Join us for three Direct Marketing News-hosted Town Square sessions. Get ready for some lively discussions.

Sunday, October 13: 3:00-3:25 p.m. CDT
One Tough Question:What's More Valuable to Business Performance: Emotional or Behavioral Loyalty, and Why?

In this session Direct Marketing News presents a lively discussion moderated by Editor-in-Chief Ginger Conlon on which type of customer loyalty—attitudinal or behavioral—is more profitable and, as a result, where marketers should focus their efforts.

Panelists include:

Dennis Armbruster, Vice President, Consulting, LoyaltyOne

Craig Lister, Senior Vice President, Decision Sciences, RAPP

Rami El-Zeini, Vice President, Business Development, AIMIA

Moderated by: Ginger Conlon, editor-in-chief, Direct Marketing News

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Monday, October 14: 11:25-11:50 a.m. CDTOne Tough Question: Where Does the Responsibility Lie for Customers' Privacy in Terms of Data Used for Marketing?

The debate wages on concerning how much responsibility each constituency—consumers, brands, data brokers, and government—should take when it comes to safeguarding the customer data used for marketing. Join Elyse Dupré of Direct Marketing News as she moderates a discussion among three privacy experts on this heady topic who will also recommend steps marketers can take to bolster their privacy efforts.

As marketers' use of data intensifies, some fear that creativity will suffer. Direct Marketing News Senior Digital Strategist Allison Schiff will host a discussion on whether and under what circumstances data helps or hinders creativity.