Opening the Customers’ World with Mobile Services

Swisscom AG

Customer Snapshot:Overview

Connecting Switzerland with 6.2 million mobile customers

Faced with fierce competition, Swisscom has designed a strategy to remain a telecommunications industry leader by expanding current products and adding new ones. Mobile connectivity delivers Swisscom services to customers around the clock, and their partnership with SAP is bringing instant and superlative content to those connections.

1982

1988

Switzerland's first digital telecommunications network went into operation with the launch of “Swissnet 1”.

1997

Telecom PTT was converted to a special public limited company, and mobile telephones connected one million subscribers.

1998

Swisscom became a public company.

2007

Swisscom acquired Italy's second largest fixed-line provider, Fastweb. Swisscom was awarded a concession to provide exclusive telephone service in Switzerland from 2008 to 2017.

2011

Swisscom TV carried its signal to 608,000 customers. By the end of 2011, fiber-optic cable was rolled out to about 10% of all Swiss households.

Customer Snapshot:Business Model

Fully Infiltrated Infrastructure

Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.

Swisscom is active in one of the most attractive broadband markets in Europe via the Italian provider Fastweb. Besides providing services for consumers, Swisscom also offers services for IT infrastructure outsourcing as well as the management of communications infrastructures.

Largest telecommunications company in Switzerland

Investing in network infrastructure ensures that Swisscom is prepared for the future.

Customer Snapshot:Success Strategy

Maximizing the Opportunities to Expand

This market is highly competitive and Swisscom is facing pricing challenges with the emergence of cable providers with greater bandwidth and fiber optic service offered by electricity companies. In addition, new market players are increasingly offering services independent of the networks.

To remain competitive, Swisscom has adopted a three pillar business strategy:

Maximize

Expanding the market position in its core business in Switzerland

Extend

Developing business in Switzerland and areas related to the core business

Expand

Developing business outside of Switzerland, or outside of the core business related areas

The Challenge

Keeping Up in the App World

Swisscom wanted to complement its core business with new, value-adding services, so they launched an initiative to help its enterprise customers utilize mobile technology to access business processes anytime, anywhere. To deliver on that promise, Swisscom was looking for a technology to speed up development of business apps for multiple devices and operating systems—thus simplifying implementation and cutting costs for its customers.

Both the telecom business and the IT business are merging together in a lot stronger way going forward. I believe that the mobility and the cloud capabilities are actually accelerating that combination.

Enter SAP

Introducing Managed Mobility Services

Having worked with SAP technology for many years, Swisscom knew that SAP has a deep understanding of the telecommunications industry. Intrigued by SAP´s long-term strategy and expertise in the mobile field, the company made a decision to leverage the SAP Mobile Platform and SAP Afaria to develop Managed Mobility services for its system integration business.

The SAP ERP application is a powerful backend system and SAP has come up with a terrific platform to facilitate the process of going mobile across an enterprise. We are very excited to work with a company like SAP.

Enter SAP:The SAP Experience

Innovation and Integration

The SAP Mobile Platform became Swisscom’s mobile enterprise application platform, helping to deliver new mobile applications on any device, even integrating with existing backend systems. Security of information is guaranteed with SAP Afaria, which will also be used to automatically provision applications to mobile devices.

Better Business

Providing Infrastructure at a Fraction of the Cost

Swisscom now has the power through these new mobile capabilities to help its customer’s transition from a traditional run business to a mobile business. A central mobile enterprise application platform gives the company the flexibility to react to and to satisfy any customer requirement for mobile business applications. Customers will benefit from lower TCO and risk by leveraging Swisscom’s existing infrastructure and expertise.

Allowing our customers the flexibility…

Better Business:Benefits

Recurring, Ongoing Benefits

For Swisscom, the decision to build its managed mobility service capabilities on SAP technology paid off in several ways:

– Rapid ROI in just ten months, and lower TCO for enterprise customers

– Agile and scalable solutions that grow with the business

– Lower and more predictable long-term costs for mobile services

– Mobile apps that are easy to build and integrate for improved productivity

Journey Ahead

Our goal is to address the full life cycle of mobile through our program, including mobile device management, distribution of mobile apps via an app store and the development of apps using SAP Mobile Platform. We are confident that the latest release of SAP Afaria in combination with SAP Mobile Platform will significantly improve all areas of our mobile services offerings.