Analyzing keywords

- Keywords are the backbone of search engine optimization.…And when we're measuring our SEO efforts,…analyzing the different Keywords…that are bringing people to our websites,…is an excellent place to start.…Again, there are many enterprise level analytics tools…out there that you can use on your website.…And they can all help you accomplish this…and many other tasks.…But for this video, we're going to stick with…just a few relevant features of Google analytics.…The first thing to notice in this tool, or any other,…is that there are some reports that are specifically…dealing with Organic Keywords.…

If we go to the Keywords, Organic report…from the Acquisition menu,…you'd expect to see all the different Keywords…that are driving traffic to your site.…And not that long ago, that's exactly what you did see.…But in late 2011, Google made a change to how it allows…web analytics tools to capture Keyword data…from Organic searches.…And this change means the same thing to every…web analytics tool out there, not just Google analytics.…

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12/15/2014

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine optimization including how to read a results page, find your ranking, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.