GAME unveils esports zone

The first of its kind retail experience launches in partnership with Multiplay and Overclockers

GAME, the UK’s leading videogames retailer has opened its first ever esports and competitive gaming zone, in the Manchester Trafford Centre.

With a space that boasts 10 Overclockers gaming PCs plus a Virtual Reality (VR) pod for the latest, cutting-edge play, GAME will bring a brand new esports and competitive gaming experience to the Northwest.

The launch demonstrates the potential of the partnership between GAME and Multiplay, bringing together the worlds of esports, competitive gaming and retail to add an entirely new dimension to the line-up of products and services on offer to the gaming community.

GAME will be inviting publisher partners to use the zone to put on community events and promote the latest releases, cementing the retailer’s commitment to its community of gamers.

Fred Prego, Marketing & Insight Director at GAME, said:

“We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games.”

“For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level – allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft.”

Craig Fletcher, Founder and CEO at Multiplay said:

“The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME.

“Overclockers, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around.”

Phil Whitnall, GAME Trafford Store Manager said:

“Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone.

“There’s nothing like it in the area so we’re excited to become the esports destination for gamers.”

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