The Nile Co.

Rebranding the Nile Company, the oldest factory in the Middle East and North Africa producing cement tiles.

The Nile Co. History

Founded in 1942, The Nile Company was the first factory in Egypt and the Middle East to make cement tile products and to this day remains one of the largest manufacturers of high quality cement and terrazzo tiles in Egypt & the MENA region.

The Nile Co. Rebranding Strategy

We built the new brand strategy based on the invaluable heritage of the company as a pioneer in the cement tile industry for over 70 years, we wanted to create a timeless, solid identity that celebrates the golden era of Egyptian industry. The logo reflects the unique essence of classic Egyptian logos created in the early 20th century. We used simple iconic ancient Egyptian design elements like the zigzag water symbol and the lotus flower to represent the Nile. The logo incorporates a subtle Art Deco design aesthetics, a fitting tribute to the era of the company’s founding in the early 1940s, which itself drew heavily on ancient Egyptian motifs.

The Results

The logo was feature in Dubai Design Week and in Beirut design week. The new brand image disrupted the local market significantly, and as a result, it increased the company's brand equity and successfully repositioned The Nile Co. as Egypt's leading encaustic tile manufacturer.

Every tile takes from 3 to 4 minutes to be produced before being cured in water bath and then polished.

I had the pleasure of working with Habi and Rina on the complete rebranding of The Nile Co., a tile company established in 1942. They delivered outstanding work in all aspects of the project; from a strong and original concept, to highly creative design solutions, to meticulous attention to detail in execution. They are genuinely invested in the brands they work with, and offer valuable insights and suggestions all along the way. Their professionalism, creativity and enthusiasm made for an extremely enjoyable and productive working experience, and I would not hesitate to recommend them to anyone looking for a creative partner to help them take their brand to the next level. Thank you Habi and Rina!