Footwear major Liberty shoes forays into lifestyle retail

Footwear maker Liberty Shoes announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle.

Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into the fast-growing fragrances segment, the company said in a statement.

“The fragrance segment currently occupies 5 percent share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020,” said Liberty Shoes CEO Adesh Kumar Gupta.

The company aspires to compete with mass-market players in the segment.

“We are hoping to get a tremendous response from the millennial and are targeting sales of over 2 lakh bottles by the end of next year,” Adesh further added.

Its EDP (Eau de Parfum) collection consists of twelve fragrances. In addition to this, the brand will also offer an after shave for men.

Its entire product range will be available at select Liberty outlets across the country from mid-October onwards and at multiple leading e-commerce platforms and leading retail outlets soon after.

Liberty Lifestyle is also setting up an e-commerce website where consumers have an option of choosing and purchasing their favourite perfumes.