Pleasure Center

Pleasure center is the general term used for the brain regions involved in pleasure. Discoveries made in the 1950s initially suggested that rodents could not stop electrically stimulating parts of their brain, mainly the nucleus accumbens, which was theorized to produce great pleasure. Further investigations revealed that the septum pellucidium and the hypothalamus can also be targets for self-stimulation. More recent research has shown that the so-called pleasure electrodes lead only a form of wanting or motivation to obtain the stimulation, rather than pleasure.

… into bundles that sold for 1/10th of the value. After a customer bought the deal, we offered them the chance to share the deal with their friends in return for an extra $100 worth of free discounts. This resulted in over 250 Facebook shares, which had two consequences: First, it increased the social proof on our landing page. As you can seen from…

… a sense of accomplishment. The result is the same, a release of dopamine into our brain’s pleasure center. In other words, rewards give us pleasure. That’s why, when used correctly, gamification can be a powerful persuasion tactic. It taps into a basic biological process and rewards customers for performing certain actions. When the pleasure produced…