Jet Set Art Gallery Featuring Your Instagram Pics

In their "Red Bull: The Show" campaign, Red Bull offered Instagram users to be
the star of their own art gallery opening. A TV broadcast reports on the red carpet event where art critics celebrate
the photography of the user.

Each video was made automatically, on the fly, upon a user connecting their Instagram account. Through a clever
integration of the Instagram and Stupeflix APIs, Red Bull produced over 200,000 videos for their fans.

The campaign used our After Effects pipeline to blend the user Instagram photos, username and friends into
tracked and keyed footage.

Combining computer vision with the modular nature of our XML Video Language, each video featured scenes and commentary
relevant to the user photos, producing convincing storytelling throughout each video.

149XML Widgets

1.4mStory Combinations

200kVideos Produced

Making Your Instagram Show

Once you connected your Instagram account, the app analyzed it to gather key information: your most
liked picture, hashtags and filters used, as well as information about you, to make you front and center
in the storytelling, and produce a highly personal video.

For instance, the Art Critic sequence had multiple variations, depending on how long you had been on
Instagram.

After EffectsProduction Value

Using After Effects was key to achieving such high production value. We worked closely
with the client during production to make sure the shoot matched our specs, and helped optimize After
Effects compositing to get render times as fast as possible.

All shots featured tracking, and some featured masking, which requires more
processing power. To optimize latency, the storyboard avoided masking in the first few shots,
keeping rendering time within the output video duration.

Before

After

XMLProgramatic Struture

Red Bull took full advantage of our modular XML Video Language, tailoring the experience to each
user.

With our API, you can create a video from a definition written in SXML, our video description language.
Control the finest details of editing via XML, with full access to the templates library of Replay and Legend API.

Adobe After Effects is the leading software in animation and compositing. We are
supporting the current Creative Cloud version.

We can transform your After Effects projects into custom XML Widgets you can use in API calls -
Contact us for a quote. Get started with our After Effects documentation and guidelines, and download
our validation script and sample files.