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Microsoft&#39;s answer to everything is Windows.

Has it become apparent to them yet that they should have bet the farm on their mobile effort? Pure more resources into improving it, rather than gutting it. Change the branding even. Windows branding is associated with desktop operating system and will always be. Not cool personal, mobile consumer electronics devices and gadgets.

Microsoft&#39;s answer to everything is Windows.

Now I am reading Microsoft is pushing Windows as a competitor to the Echo. And home automation. With the differentiator being full Windows? The desktop PC market (full Windows) is not the same market as consumer electronic/gadget market in which devices like the Echo falls into.
No one's buying an Echo is complaining it doesn't run full Windows.

Microsoft&#39;s answer to everything is Windows.

Surface is the one branding bright-spot they’ve had in a while (maybe since XBox). But yup it’s still running same Windows.
They tried to force associate it with the new wave of modern mobile tablets, by labeling it one but consumers did not buy it. It’s a Windows notebook PC in the form of a tablet.
They need to start afresh with a new mobile OS that breaks away from legacy Windows (branding and code).
#courage

Microsoft&#39;s answer to everything is Windows.

Microsoft did their mobile OS to target the future, sadly after many bad decisions, windows 10 mobile, microsoft current mobile OS is pretty much in the death bed. Now Microsoft new strategy is to see how best they could turn Windows 10 into a mobile platform.
At this point, another reboot of a mobile OS would practically be the biggest waste of a project Microsoft would ever do.