WHAT WE SAY

For luxury brands, the coming decade will be one of the most tumultuous periods in history.

Here’s how Brian Solis of Altimeter sees this rapidly developing future: “The next ten years will be defined by those who do more than create…the future lies in the hands of those who disrupt markets and industries. The next 10 years will happen to us or because of us.”

It isn’t just that some luxury brand categories will be forced to change. They will ALL change. Everything that has worked so well previously is already beginning to fail and like it or not, some now unknown luxury brands will emerge to dominate the space once held by major brands that failed to adapt to the New Economy.

What we want to explore here is how much recognition of the coming changes there are and discuss ways we can be an important and profitable part of processes forcing these changes.