Thinking Out of the Box: Breaking Patterns

Thinking Out of the Box: Breaking Patterns1010204Thinking Out of the Box: Breaking PatternsWhy should you want to think out of the box? The simple answer is that it gives you unexpected solutions to your problems that are always more innovative than solutions that result from "standard" brainstorming.Recall that you can easily get new and useful ideas just by "standard" thinking (brainstorming), but in today's competitive environment that's not nearly good enough. What you need is a way of creating unexpected ideas that are so new and so innovative that no one has yet conceived of them.We all think in patterns. As noted in Chapter 3, the…Next Chapter >< Previous Chapter