Introducing VienneMilano

VienneMilano is a luxury hosiery brand and online boutique dedicated exclusively to thigh high stockings.

They contacted Hosiery For Men recently to tell us how excited they were about the launch of their new collection. We spoke to Vienne Brown, the founder of VienneMilano to find out more.

Can you provide Hosiery For Men readers with some background to VienneMilano? Why did you develop this hosiery brand?Sure thing! VienneMilano is a luxury hosiery brand. We are the first to be dedicated to thigh high stockings. All of our products are made in Italy to reveal the style and confidence of a wo/man who knows how to be elegant, playful and sexy in every occasion.

Why did I develop this brand? Simple: I’ve always loved hosiery. As a woman who is originally from Hong Kong, growing up I often brought stockings and accessories from Asia back to the US (I grew up in Boston, MA, USA).

However, it wasn’t until 2011 when I decided to put this love for hosiery into fruition. The concept of VienneMilano developed as I was unable to find thigh highs (in the US) that stayed up on my leg. Everything was either costume wear or poor quality. On the other hand, I found elegant and beautiful hosiery in Europe (namely Italy) that actually stayed up. After several trips to Europe, I thought: I cannot possibly be the only woman who is importing hosiery to the US? Why not take this as opportunity to be involved with what I love?

What is unique about VienneMilano?There are three reasons that make VienneMilano unique: 1) We are the first to be dedicated to thigh high stockings 2) All of our products are exclusively made in Italy – For hosiery and indeed all things fashion, Italy is the world’s capital: the best materials and the finest craftsmanship is found there. Plus, Italy is forever romantic and oh-so-fabulous! 3) We offer a complimentary online personal styling service for those who want to complete their look with thigh high stockings.

What styles of thigh highs are currently available?Our beautiful VienneMilano hosiery consists of designs, never seen before in the USA or developed exclusively for our brand. For example GIADA Art Deco in Onyx Black is manufactured using lurex thread and is likely one of the warmest thigh highs ever made. Our current Collections consists of 13 designs ranging from 15 to 180 denier. Our newly introduced Signature Collection features 4 new colors and 3 fantastic patterns.

What kind of service will customers receive at VienneMilano? Do you welcome enquiries and requests for advice?We love to help customers! That’s why we offer live chat and personal styling services on our website. We’re here to help with everything – from choosing the perfect pair of thigh highs to finding the best outfit for your special occasion.

We were interested to hear that men are also buying thigh highs at VienneMilano. Are they buying for themselves or their partners?

Both! About 40% of our customers are male customers – while most of this 40% are buying our hosiery for their significant other, 10% of these men are sporting our thigh highs.

There is always quite a lot of media interest in the subject of tights, other kinds of hosiery and men. What are your thoughts about the greater visibility of men buying and wearing hosiery?

If I have not mistaken, hosiery was originally made for men in ancient time. Therefore, it shouldn’t be news that men are (once again) wearing hosiery. Hosiery is a fabulous fashion accessory and fashion knows no bound!

To men thinking about trying thigh highs, what would you say are the benefits of wearing them?The benefits for wearing thigh highs are the same for both men and women.

Thigh highs are very comfortable, fitted, sanitary, playful and obviously very sexy. First of all, with thigh highs there are no uncomfortable waistbands that cut into your waistline, like you have with pantyhose or tights. In addition, thigh highs will not flatten your curves under fitted skirts, dresses or pants. And whether you are working in the office or dancing the night away, all VienneMilano thigh highs include silicone bands that will ensure to stay up as long as you do (or longer!) High quality thigh highs, like VienneMilano stockings, give legs a flawless finish and a more shapely look. You can show the band, or you can keep it a secret. Bottom line: thigh highs provide you with a great opportunity to kick your outfit up a notch, play with color and texture and reveal your sassy personality and confidence.

How can one purchase VienneMilano thigh highs?Easy! You can purchase VienneMilano thigh highs at VienneMilano.com

Do you ship worldwide?Yes! We ship worldwide and have customers from all over the world! In fact, some of our best customers live outside of the US.

What are you planning next? Are you hoping to launch any new styles in the future?For 2017, our plan is to launch even more designs and styles for our collection of thigh high stockings. In fact, some of these new creations will be co-designed by our customers. We look forward to announcing our new developments with you in the near future!