Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye.. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.

After connecting with Facebook, users would choose a car, then click-and-hold down the mouse for as long as they possibly could. Every time someone joined the competition, their profile pic would appear on the car in real time, so users could actually see their competitors in the challenge. While all this was going on for hours on end, the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car! What do you think?

It’s very similar in concept to the Burger King promotion, from a couple of weeks ago, isn’t it?
* concentrate on the product to win…
* he who stay the longest win…
* Whilst you are there, let’s brainwash you…

[...] The video shows that the winners lasted around 10 to 15 hours holding down the mouse. I believe it’s a great effort just to drive a car for a week, but according to Creativity-online.com the site had 45.000 visitors from 86 countries, even though it was specifically designed just for Sweden. The most interesting part is that the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car! (as read in digitalbuzzblog.com/). [...]

[...] The video shows that the winners lasted around 10 to 15 hours holding down the mouse. I believe it’s a great effort just to drive a car for a week, but according to Creativity-online.com the site had 45.000 visitors from 86 countries, even though it was specifically designed just for Sweden. The most interesting part is that the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car! (as read in digitalbuzzblog.com/). [...]