Analytics

We believe the best strategies are data-driven but the true value of analytics is often overlooked. OC&C helps clients to unlock the power of analytics, AI and big data and turn these into clear and actionable insights critical to their business strategy.

Our analytics team works to support case teams address the most complex strategy questions, prising open big data and applying innovative AI and Machine Learning approaches. We have particular expertise in topics such as Loyalty, Pricing, Location, and Marketing Effectiveness.