Content for your website, whether it be in-depth articles, short blogs, banner ad creatives, social posts or landing page content, can always be better or optimized for both user experience and search engine rankings. As more brands enter the information-publishing arena for the obvious benefits of improving search engine rankings and meeting consumer demand, they will need either to hire content writters or become writers themselves. Content optimization can be time consuming for even the most experienced of authors. Instead of spending hours on tweaking content and not really knowing if it was better off in the beginning or the end, follow these SEO tips for content optimization.