All posts tagged THE WILDHEARTS

Round Records is the new record label from Ginger Wildheart – a home for Hey! Hello!, Mutation, live albums and DVDs from The Wildhearts and more. It’s arguably Ginger’s most ambitious project to date; moving from stand-alone individual releases to a fully-fledged record label. PledgeMusic is proud to be partnering with Ginger and Round Records for fans to pre-order new releases and access a host of extra and exclusive offers.

Ginger and PledgeMusic have history. In August 2011, Ginger launched his Triple Album Project via Pledgemusic. The pitch was to record a 30-song triple album and the campaign met with immediate success, hitting 100% of the funding target within six hours of launching. The resulting album released in 2012 in single and triple album format was a huge success for Ginger and won him the Classic Rock magazine ‘Event of the Year’ award. Subsequent projects with PledgeMusic have delivered equally stunning results; the last one being a book entitled ‘Songs & Words’, which featured archive photos and the stories behind Ginger’s songs as only Ginger could tell them.

“Round Records allows me to further explore what can be achieved using the direct-to-fan formula.

My last project was a fan club, something that I had always enjoyed as a kid. When I realised that a lot of people didn’t even know what a fan club was the logical next step was to introduce a record label whose logo was as iconic and the music it releases.

Growing up with Stiff, Sub Pop and Def Jam I always loved the idea of a ‘fair’ record company, but I’ve had precious little personal experience in record companies being anything more than a smokescreen run by corporate suits with very little understanding let alone love for the music.

THE WILDHEARTS frontman GINGER WILDHEART is currently working on two albums for his MUTATION project, the second of which features Shane Embury (NAPALM DEATH), Jase Edwards (WOLFSBANE), Rich Jones (BLACK HALOS, AMEN), Jon Poole (CARDIACS), Dean Pearson (YOUNG LEGIONNAIRE), Simon Wright (CANAYA), along with guest appearances from MERZBOW and Mark E. Smith (THE FALL).

The ‘Gruntwhore’ video below was created by Jeremy Belinfante who explains: “This video was made for a budget of about $500 AUD and shot over two and half days – entirely in my garage. It was a lot of hard work, but I’m really happy it’s finally being released. It’s been a long process to get this out. Pre-production started in February 2011 and the footage was shot in May 2011. The track was finally mixed and mastered in October this year. The clip is indebted to all the people who worked on it – cast and crew – who gave their time, effort and put their questions about the subject matter aside to help bring this twisted scenario and these ridiculous characters to life. The shoot introduced a lot of people to one another who have gone on to collaborate and become good friends.”

Note: Viewer discretion is advised; content is graphic and is NOT suitable for children.