More Porsche than Prada: Why Ferrari's worth $7bln

This entry was posted by John Getty on February 2, 2015 at 12:15 pm

Ferrari is more Porsche than Prada. Fiat Chrysler Chief Executive Sergio Marchionne aims to spin-off the Italian sports carmaker in 2015, and wants it to be valued like a luxury goods company, with an enterprise value of up to 10 billion euros ($12.4 …