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LG Electronics annoucned today its plans to launch a 15-inch TV set using organic display technology next month, the largest commercial model so far.

LG, the world's second-biggest TV brand, said in a statement that it would be unveiling a 15-inch AM-OLED TV at the IFA 2009 consumer electric show in Berlin in September.

The company said it would be unveiling a 15-inch AM-OLED TV at the IFA 2009 consumer electric show in Berlin in September.

The high price of the active-matrix organic light-emitting diodes has kept it from becoming a mass-produced technology in the TV panels. Sony launched the world's first OLED TV in late 2007 but has not followed with new models yet.

LG's TV set would be commercialized in Korea in November and offered overseas next year, it said.

Research firm DisplaySearch expects the market for OLED TV to reach 2.33 million units in 2013 compared with estimated 320,000 units in 2011, according to data provided by LG.

Collaboration with Samsung Display

Samsung Mobile Display (SMD) and LG Display are also expected to collaborate in the area related Active Mode Organic Light Emitting Diode (AMOLED). SMD and LG Display are to sign a memorandum of understanding (MOU) for jointly developing AMOLED evaporation equipment sooner or later under an auspice of South Korean Ministry of Knowledge Economy.

SMD is expected embark on development of vertical evaporation equipment alongside firms including SNU Precision. LG Display is set to develop horizontal evaporation equipment with companies such as Jusung Engineering.

An upcoming project is conveyed to be financed by the Korean government funds and participant enterprises.

New LCD Plant in China

Seperately, LG Display on Tuesday said it had signed a non-binding agreement to build an LCD panel plant with the Chinese city of Guangzhou, and would like to see a Chinese television maker come on board for the project.

Although LG Display did not disclose details, a local newspaper reported that the company was poised to invest 5 trillion won in the facility.

The plant would be an eighth-generation facility, LG Display said, capable of making large-size panels for television sets.