The site will probably be in bright colours (not too bright for ppl who hate Mondays)and a bit of tongue in cheek while holding some professionalism so the logo should match. IT would be good to Incoroporate the name into the logo, or it could be just the name, but with a twist. We are looking for a clean Web 2.0 look and it will probably be the first thing users will see before entering the web site..... ok right thats about it, now go for your life.