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Both went shirtless for some of the chat after a campaign was started to raise money for the charity Ehlers-Danlos Support UK if Leonard interviewed the star topless.

While enjoying the Cannes sunshine shirtless, Iggy revealed his thoughts on the changing world of showbusiness, and when asked about the new crowd of celebrity and social media 'heroes', the star announced he is fan of Kim Kardashian.

Stripping off: Iggy Pop was interviewed on stage the Cannes Lions advertising festival by advertising agency Grey chairman Nils Leonard. Both went shirtless after a campaign was started to raise money for charity

'She has been good for Armenia,' he said. 'The unintended side effect of Kim's career is that there are probably some people who think they have more possibilities of life.'

'Look, she has got a big old Armenian butt, little Armenian legs, she's Armenian, a nice looking Armenian beauty.I like beautiful things. There are so many different kinds of beautiful people, beautiful imagery, beautiful things to appreciate in the world,' he added.

The musician reflected on his own shifting career, admitting he had one major regret about his early years in the spotlight with his bands, the Iguanas, which later became The Stooges - not spending enough time with his parents.

He's a fan: Iggy revealed his thoughts on the changing world of showbusiness, using US reality star Kim Kardashian as an example of the new crowd of celebrity 'heroes'

'It must have been terribly hard being my parents for a long time ... I had wonderful parents too, who did everything they could for me. I think I wasn't as available to those two people I would have liked to have been later. I wasn't a truant but not as available and I think that's a shame,' Iggy said.

'I lived like a wild creature from the moment I was released from high school at 18 until I was 25, there was nothing I wouldn’t do. Between 25 and 35 I realised you’ve got to pull back at some points.'

'Don’t lose what’s making you so nuts, but put it in the art, don’t take it home. I would have relapses but by 35 I had become relatively sensible.'

Role model: 'She has been good for our media,' he said of Kim. 'The unintended side effect of Kim's career is that there are probably some people who think they have more possibilities of life'

Candid chat: The musician reflected on his own shifting career, admitting he had one major regret about his early years in the spotlight - not spending enough time with his parents

Iggy went through serious substance abuse issues in his early years, and says he is now more content with his life and varied career than ever.

'A lot of things I can't do now I could do when I was 25, but I think because I was basically kind of a loony, what's happened with me is that the less I can do, the better off I am,' he explained.

'I can't do this and I can't do that but I can do a music show [Iggy presents a weekly show on BBC 6 Music] and I enjoy that and I can do an advert or a part in a film or a radio show and I really enjoy those things.'

Time for a photo! Iggy happily posed for snaps at the end of the chat as the two stripped off for charity

Loving life: Iggy went through serious substance abuse issues in his early years, and says he is now more content with his life and varied career than ever

Asked about his biggest fears the star revealed he is terrified of having surgery, explaining he had laser eye surgery in Colombia before the procedure was legal in the US after his then-Colombian girlfriend told him he looked 'ugly' with glasses.

He added he's done with cosmetic enhancements though.

'I would not let anybody get inside me with a knife. I don't feel like it. That's just a personal [thing], in which case I would have to buy a funeral yacht, sail off to Cannes.'

'Party myself to death rather than if I needed an operation,' he quipped. 'Those are the things I think about when things aren't going so well.'

Still an icon: The musician stopped to sign autographs for fans after his candid chat in Cannes