Known by fashion-industry insiders as the Olfactory Girls, twins Dawn and Samantha Goldworm cofounded their scent branding company in 2009. Their vision: to create exclusive mood-shaping fragrances for luxury retail spaces and runway shows. The concept was an instant hit with top designers, and in 2013, the company expanded to include a product line of scented candles. Blending exotic notes with ones that are deeply familiar, 12.29 candles evoke feelings of warmth and comfort.