Google Expands Delivery Service, Targets Amazon

Google is expanding its Shopping Express program and putting Amazon right in its crosshairs. WSJ's Alistair Barr reports on Lunch Break with Tanya Rivero. Photo: Google

This transcript has been automatically generated and may not be 100% accurate.

the falling cost and delivered to your door by can I just came to Google ... welcomes your team day lunch break everyone I'm tiny Rivera out ... Google is expanding its Shopping Express program which delivers items from local stores to your doorstep ... and with these new changes Google is putting Amazon directly in its crosshairs ... with more deatails we're joined by doubly SJ reporter Alistair Barr ouster thank so much for being with us ... it's a ... thousand Rule Express has been around for a little bit but what are the changes coming soon ... the main thing is ... you could actually have to pay for this now instead has been at about a six month ... free trial period pieces say you can do with the ... something as simple as the time the books include the boss and did with the dividends he openly Office three ... the school didn't change says the membership program ... that is ninety five dollars EA or ten bucks a month ... Evans announced that it may be the change in on that day you gotta depend for ninety nine or more the ... trees unity and ... a range of retailers in this program ... the Eagles as the old says he finds retailers now knew the big ones like Target and then it's up a ... big national of that Neil's out some blog love but stop and shop in Boston ... and so how does this compare with Amazon ... Prime program ... he has been a different strategic is Amazon has a bunch of isn't warehouses and stores the products that and and that ... he did this in mind it's helpful with the ups trucks ... you who uses all these physical stores run by the Street as the nearby he ... uses them ... like ... beneath the film expenses ... and it has on Korea downs the dead and pick up ... the other stuff so was the Minutemen here in ... the process faster delivery than private enterprise two-day delivery ... I have Amazon Prime and I feel like ... it's gotten a bit slower lately and the range of products offered are a dealer ... as is the middle of the Paschal Wall Street ... and cut the cost of ... one of these things to make the cut up the price of mind to ninety nine dollars a year in us ... and yet it is today a mammoth Olson has a much thoughts that lead me said it's it's like it's going to be ... the degree program which has AmazonFresh ... and that's ... to ninety nine in ... the a in the Bay area and you get ... next they gave me a ... lot of facts Phaeton and the Bill Express wants to be for it missed us in some of it is not doing things like ... the living effects of and you know ... I will what are the challenges to these kinds of programs that improve oil or Amazon customers ... using Google or Amazon delivering programs ... on mass are do ... able to skip the step and ask the retailer's to deliver the items themselves ... but if you're a big national retailers like Target knew going into coverage ... and cost us ... than you can probably afford to do you untie the next day same day ... delivery service in them and ... is testing the ... missiles that awning with the unbeatable that any MP who is based on it's it's a nice it seems ... yesterday and thought it was in bed with them ... but it shows small a ... retail and ... many many don't have the capacity to you and delivery network ... then ... it only pays to be a of the people program ... the real challenge here is is costing ... thousands them and suffered from back in the sneers and you'll be with his thoughts and questions about how to choose ... the unit if the expense of a hundred seats he's one of its estimate of costs to ... the tothe Millikin who ran off the top and I think you so much ouster for that ... I