Comic Retailers Cottoning on to Thanos Appeal in Advance Reorders

Greetings from the coal face of the direct comics market. Where retailers try to increase their orders of certain comics ahead of sale. Where supply and demand and most accurately reflected, where you can see which books are hot, where new orders are coming in and how retailers are reacting to new, unanticipated desire! And courtesy of stats from Diamond Comic Distributors.

Action Comics HC gets the top spot more out of cover price as retailers prepare, but Thanos #16 continues to burn through printings and see retailers up their orders at every opportunity. There’s a lot of uptick on Marvel Comics as retailers clearly think something is up…