Zambezi aims to turn consumers into fans

By John Tejada on May. 15, 2014 - 6:52 AM EDT

Specs
Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director
What Full-service creative agency
Where Venice, Calif.
What if not all sharks live in the water? A block east of the…

Famous-name labels used to work well for the retailer

By Robert Klara on Sep. 4, 2013 - 10:25 PM EDT

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not.
Given all the variables involved, it’s tough to make direct comparisons, but the ads…