Press Releases

Kindle and Kindle 3G with Special Offers customers will begin to
receive money-saving local deals for restaurants, events and more from
AmazonLocalBestselling Kindle with Special Offers available for only $114;
Kindle 3G with Special Offers just $139 and comes with free 3G wireless

SEATTLE, Sep 15, 2011 (BUSINESS WIRE) --

(NASDAQ: AMZN) - Kindle and Kindle 3G with Special Offers are already
the bestselling Kindles, and customers report that they love the
money-saving special offers. Today, Amazon.com, Inc. announced that
Kindle and Kindle 3G with Special Offers customers will soon start
receiving special offers from AmazonLocal on their Kindle screensavers
when they aren't reading. AmazonLocal on Kindle with Special Offers is
launching in New York City and expanding to all AmazonLocal cities later
this year.

"Since we introduced special offers and lowered the price of Kindle to
$114 and Kindle 3G to $139 earlier this year, customer response has been
overwhelmingly positive - these quickly became our bestselling Kindles,"
said Jay Marine, Director, Amazon Kindle. "Customers tell us they love
the new lower price for Kindle and the money-saving special offers that
display when they aren't reading. We think customers are going to be
thrilled with this new, convenient way to take advantage of AmazonLocal
deals - you can view, purchase, and redeem the deals using only your
Kindle - no computer, no printer, no hassle."

Upcoming AmazonLocal deals for New York City Kindle customers in
Downtown, Midtown, Uptown (including the Upper East Side and Upper West
Side) and Brooklyn include:

Customers can view their city's AmazonLocal deals and purchase the deal
directly from their Kindle, without re-entering account or credit card
information. Once a customer purchases a deal, they will receive a
voucher directly on their Kindle's home screen. Customers can redeem
their purchase by simply showing this voucher on their Kindle to the
local merchant or by bringing in a printed copy. Customers can print a
copy of the voucher by visiting www.local.amazon.com/purchases.

The functionality for receiving AmazonLocal deals on Kindle with Special
Offers will be delivered as part of a software update for latest
generation Kindles in the coming weeks. To learn more about AmazonLocal,
go to www.AmazonLocal.com.
Kindle with Special Offers for only $114 and Kindle 3G with Special
Offers for only $139 are available for immediate shipment at www.amazon.com/kindle.

AmazonLocal, launched in 2011, is a new local deals website offering
savings of up to 75 percent off products and services at restaurants,
spas, fun events and more. AmazonLocal is now available in 44 locations,
including New York City, Chicago, Los Angeles, San Francisco, Miami and
Seattle, across 15 states (Alabama, California, Florida, Idaho,
Illinois, North Carolina, New York, Texas, Virginia and Washington
State). Customers across the country will find deals sourced through our
strategic relationship with LivingSocial, as well as directly by
AmazonLocal in select markets. Anyone can go to AmazonLocal.com and sign
up to be notified when AmazonLocal is available in their area. Amazon
Local is operated by Amazon Local LLC.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle
3G with Special Offers and Kindle DX are the revolutionary portable
readers that wirelessly download books, magazines, newspapers, blogs and
personal documents to a crisp, high-resolution electronic ink display
that looks and reads like real paper. Kindle 3G, Kindle 3G with Special
Offers and Kindle DX utilize the same 3G wireless technology as advanced
cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is
the #1 bestselling product across the millions of items sold on Amazon.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.