Content Options

BERKELEY HEIGHTS, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they have signed up to receive notifications.

According to Time magazine, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Time continues, "The typical user is inundated with 1,500 posts per day from friends and pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what we'll see on our pages, it might be good for readers of The Alternative Press of Berkeley Heights to adjust how they get their hyper-local news.

Despite the fact that we post almost everything we publish on our site each day to Facebook, our current Facebook presence of "728 likes" will no longer guarantee that the Berkeley Heights posts will show up on a fan's feed.

Berkeley Heights PTO’s, non-profits, businesses, sporting teams and organizations are reminded that they can submit business listings, press releases, and event listings at no cost by signing up to Contribute Content by following the prompts at:

Please keep in mind that we reserve the right to not publish a submission

For businesses interested in advertising on The Alternative Press of Berkeley Heights, and learning about all the services that go along with partnering with us, please contact us at bpeer@thealternativepress.com or call (908)230-5760.

MORRISTOWN, NJ - Atlantic Health System, a leading provider of health care in New Jersey, today celebrated a decade of excellence after it was recognized among Fortune’s “100 Best Companies to Work For®,” ranking number 74 in its tenth consecutive year on the prestigious annual list.

It is the only health care delivery system from New Jersey, and the top-ranked New Jersey ...

NEPTUNE, NJ - The Governor Livingston girls swim team made their mark on Thursday night when they became the first team in the program's history to win back to back sectional championships, beating Metuchen 118-52 in the Central Public C group final at the Neptune Aquatic Center. The team triumphed over Red Bank Regional last year to win their first sectional title in over a ...

BERKELEY HEIGHTS, NJ - Let's set the stage -- No. 5 seed Gov. Livingston boys swim team were in a tight battle against No. 4 seed Rumson in the quarterfinal round of the NJSIAA Central Group C Championships last week -- and every single point was essential in the 88-82 GL victory. It came down to the last relay of the meet when the 400 free relay team, led off by ...

BERKELEY HEIGHTS, NJ - On Valentine's Day, Autumn Lake Healthcare at Berkeley Heights had a special celebration with a singer that entertained and serenaded the residents with songs of love, family and "boogie-woogie" blues.

At times, the rhythm of the music got residents moving and tapping their hands on their laps and a few stood up to dance. Music ...

BERKELEY HEIGHTS, NJ - Each of the elementary schools in Berkeley Heights participated in "Salute Your Safety Valentine" by walking to school as part of the monthly walk to school "Safe Routes to School" event and showing their love and appreciation to their crossing guards by handing them Valentine's Day cards and gifts yesterday.

CHATHAM, NJ - A group of pro-cannabis activists came to the Borough of Chatham Council meeting on Monday night and used the public commentary portion of the meeting to ask the council to support a marijuana dispensary in town.

The advocates, who say they have attended more than 80 town meetings to inform about the benefits of medical cannabis, mentioned the 1936 movie "Reefer ...

Fellowship Helping Hands, the home care agency operated by Fellowship Senior Living in Basking Ridge, has received the 2018 Best of Home Care® – Provider of Choice Award from Home Care Pulse, announced Liz Fandel, vice president of Home Community Based Services at Fellowship Senior Living.

Fellowship Helping Hands is a New Jersey licensed home care service for older and ...

NEW PROVIDENCE, NJ—New Jersey Youth Symphony (NJYS) invites young musicians in grades 3-11 to attend open rehearsals for Bring A Buddy Week, March 4-8 at 570 Central Avenue in New Providence. Participating students will observe the first half of a rehearsal. Students can visit any ensemble based on their grade and experience level. Students who do not have a friend in an ensemble can still ...

FANWOOD, NJ -- Following the mass shooting in Florida this week, the Union County Chapter of Moms Demand Action for Gun Sense will meet on Tuesday, Feb. 20, at 7:00 p.m. at the LaGrande Park Building in Fanwood.

"Every life cut short by gun violence -- that somehow becomes a statistic -- is tucked away in our hearts, never to be lost," wrote Patti ...

With summer just around the corner, it will be hard not to look out the window and dream of warmer days and cool, crystal clear pools that are ready for swimming and splashing. With the Berkeley Heights Community Pool at the YMCA early bird registration currently open, signing up sooner will save money and give you something to look forward to once the summer sun hits! Since 1964, the Berkeley ...

My name is Patti Murgo. I am Committeewoman in Linden’s Eighth Ward. I am a life-long DEMOCRAT, a party activist, and a believer in what being a democrat stands for. Last week, I received a piece of literature from our municipal chairman, Nick Scutari, regarding his “plans” for the County Democratic Party if he is elected county chairman.

Mayor Colleen Mahr has been a pillar of consistency in Union County for the last 20 years, having devoted her life to public service. There is no one more qualified and capable to lead us as our next Union County Democratic Committee Chair.

Colleen has mentored, coached and supported countless candidates running for office in Union County, all across our 21 ...

CHATHAM, NJ - A group of pro-cannabis activists came to the Borough of Chatham Council meeting on Monday night and used the public commentary portion of the meeting to ask the council to support a marijuana dispensary in town.

The advocates, who say they have attended more than 80 town meetings to inform about the benefits of medical cannabis, mentioned the 1936 movie "Reefer ...

Aesop’s “The Tortoise and the Hare” is a perfect metaphor for the way people go about investing their money. As you recall in the fable, the hare brags about his ability to beat the tortoise and is overly confident about winning. In the investment world, the hare is someone who thinks he or she is great at selecting “winners” and avoiding “losers.” The ...