2 COMMENTS

Yes, Graham, depending on the itinerary and the quality of the speakers and of the chairperson, CRM conferences indeed can be useful for learning about CRM.

If the chair is good, you can have an interesting exchange of views added to the words of the speaker.

Very important, to me at least, is the opportunity for networking, not only with the speakers and other visitors, but also with representatives at the vendor market, if present, and to catch up with their latest inside stories.
Am interested in your reports from the IIR 2007.

Personally, I like a conference but I dont like it when half a day or more is spent golfing, sailing, etc. I always ask myself what a client/customer would think if I go and if it seems that the occasion will bring ideas or value, I attend.

I encourage you to visit a portal I developed to provide business leaders with a guide for thriving through the demographic shift in the U.S. It;s a non-profit venture called http://www.evenbetteryet.com and I am always looking for more content.

Th e’position-paper’ clearly marked at the homepage outlines how the future is best secured through focusing on getting the right people (human capital attraction and retention) to do the right things (lean office, knowledge-worker work), with the right customers (customer retention and organic growth).

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

[03/28/2019]
Most bots have failed and consumers are avoiding them. Fortunately, these ‘dumb bots’ are on their way out. New advances in Conversational AI technology has made it possible to create smart virtual assistants that understand real human dialog. Learn how to identify opportunities to leverage this new technology.

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