The Aluratek uses the reflective LCD screen, not the e-ink one, but it is perfectly readable in any light. I have it and an e-ink reader and I don't prefer one screen over the other. I actally find the Aluratek slightly easier on the eyes mainly because the frame has a matte finish while the Sony has an aluminum one, but both screens work very well under daylight, incandescent light, CFL lighting, low light, etc. Neither of them strains the eye like I find backlit LCD screen do.

Newegg currently has the black Aluratek Libre Pro for $119. Borders is showing it for $99. The only problem with the Borders listing is that they show the "preferred formats" as "Adobe's ePub or PDF format" and doesn't mention the other formats. I would check on that if I was going to buy one from Borders to make sure it is the standard Libre that handles the FB2 format and not one that has been modified.