The Future of Advertising Podcast: Episode 10 – George Lois gives us more damn good advice

This is the second part of the epic George Lois interview. And it’s the sweariest episode yet. George doesn’t hold back when it comes to his opinions. And he’s got a lot to say about his time at Doyle Dane Bernbach. It seems it wasn’t the utopian creative haven many of us imagined it to be.

Prompted by a question Sir John Hegarty gave me, George also tells us why going public with PKL (they were the first agency ever to do so) was the worst decision for the agency.

And – while editing the episode – I discovered that there was even more interview than I expected. So I had to split it in two again. That means that part 3 of George’s interview will be winging its way to you in the next few days.

I also announce that you can download the first part of ‘A User Guide to the Creative Mind’ for free – or at least for the price of a tweet. Go get it here: