Editorial

A new study reveals that more and more people are going online for advice and information before deciding whether or not to go under the knife. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that, in 2011, 42 percent of patients received most of their information about plastic surgery from social media. That's an increase from 29 percent in 2010.

In addition, the percentage of patients who obtained information on plastic surgery from friends dipped to 48 percent, down from 63 percent in 2010.

"We are encouraged by the possibilities that Facebook, Twitter and other social channels offer for prospective patients, but urge all patients to exercise caution in researching facial plastic procedures to ensure information is from a reliable source," said the President of the AAFPRS.

The AAFPRS survey also found that the majority of surgeons surveyed reported 70 percent of their patients request procedures by describing the area of concern rather than requesting a specific product or procedure by name.

In addition, the popularity of "celebrity procedures," in which a patient requests a surgery to help them look more similar to a celebrity, has decreased.

Patients are encouraged to do their homework when it comes to choosing a qualified doctor and not depend solely on the professional's online presence. It is recommended that patients choose a surgeon that is properly trained, licensed and board-certified in order to ensure the best results possible in a safe manner.

The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education
and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine
outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not
necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general
public. For additional information on these subjects and other plastic surgery related topics, please go to
www.surgery.org

September 17, 2013 - It seems to be almost cyclical - every few months, a brand new, game-changing anti-wrinkle cream is introduced to the market, only to face lawsuits due to suggestions that the "scientific" claims made on the side of the bottle are absolute bunk.