Ravensbourne graphic design student wins Creative Conscience Award

The Creative Conscience project, 'Design for Action, Design for Change' was set by tutors on the graphic design course and was about finding an issue that students were passionate about, that they believed could help change the world and identifying a solution or provocation that will call people to action and can lead to genuine impact.

Medeea said: “I have created a campaign as a call-to-action on the decline of bees. The concept runs around the idea that if bees die, we would follow. Bees pollinate a third of our crops, which means that one third of our food would disappear if they become extinct.

“To visualise this scenario, I composed two bees with produce that would disappear if they die. I placed them on a scanner and left them there for several days, scanning them every now and then to record the process of the bees rotting.

“I had a lot of fun making the project as it was really hands on, and I just loved working with the idea. The fact that what I've done could actually help make people aware of how serious the decline of bees is and make them realise all they can lose”.

“The unit explores research methodologies that allow students to discover issues that they can then use graphic design to address, linking research with real-world application and providing them with the skills that enable them to flourish as innovative, self-sustaining practitioners.”

Creative Conscience’s aim is to inspire designers to apply their talents to socially valuable projects, promoting sustainability, freedom, social health and well-being. The Awards encourage, recognise and reward students and graduates across the design spectrum for developing projects that are in line with our aims.