Designing your landing page to drive deeper engagement

- Think of your homepage as the cover…of a magazine or newspaper.…It should be big, bold, and instantly tell users…what need in their life your product will fill.…In marketing it's important to avoid selling…product features and focus on the benefits…they provide to your potential customers.…Using the Apple iPhone 6 homepage as an example,…here are some recommendations on ensuring…your homepage is well-optimized…and set up for high rankings.…First, aim to get users to click deeper into your site.…

Homepages should be full of calls to action.…Those are buttons or links that drive users deeper.…This helps them to immediately browse…your product library or avoid bouncing…back to search engine results pages.…Next, make it immediately clear what you do or sell…and do so in a prominent, heading-friendly way.…You can see that on all of the pages on the Apple site.…They all contain this large block of text…that's quickly telling you what you're about to see.…

You also need to pay attention…to what's considered "above the fold."…

Resume Transcript Auto-Scroll

Author

Released

9/23/2015

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.