This is only a test…

I’m flipping the script on you by sending this at the PM and not the AM. Consider it a test.

That’s what I want to take a few moments to talk with you about today, testing.

Why?

Because we need to spend more time testing out new ideas and retesting old ideas.

On marketing Twitter, there is a lot of conversation about how bad marketing and advertising has become with the reason for this being laid at the feet of clients that are risk adverse, agencies that have no diversity of thought or background, and a culture that rewards “if everyone else is doing it, I can’t get in trouble if I do the same thing” behavior.

When you think about those three things, is it any wonder that marketing is struggling and along with marketing struggling, the things that good marketing supports falls through the cracks as well: