Does This Equinox Ad Offend You?

I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.

However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.

What do you think? Let us know in the comments.

Contact the author of this post at Jessica@TheFrisky.com. Follow me on Twitter at @JessicaWakeman.

Leolah Brown, sister to Bobby Brown and aunt to Bobbi Kristina was kicked out of her niece’s funeral yesterday after verbally lashing at Pat Houston Bobbi Kristina’s former manager as well as sister-in-law to Bobbi Kristina’s mother Whitney Houston. Phew. That was a mouthful.