For 40 days Tim, commitment challenged and serial lady killer, and Jessica, hopeless romantic on the hunt for “the one,” will become a couple to discover if they can change their bad habits and make sense of the ever-elusive emotion, “love.” And we get to watch. HELLLO newest reality addiction.

Every day a new “episode” will be revealed on their website documenting their journey with questionnaires, pictures and all kinds of crazy challenges, like holding hands for 8 hours straight…They also enlisted 80 designers /illustrators/artists to contribute a typographic piece that will live on the website to represent each day (2 designers a day).

Be sure to keep an EYE out for some Sharpie cameos! Image via Darren Newman

Before you go thinking “PSH what’s to keep this thing going?” Oh, there are rules. Major rules. As in, I don’t think I have ever seen my boyfriend for 40 days-in-a-row…

Episode one starts right now… Head over to Forty Days of Dating and check out Jessica and Tim’s first date! Be sure to check back EVERY.DAY for all the boy/girl dramaffair (new word. Made it up. I think it works.)

What do you think? Will it stick? Are these two destined to be permanently attached at the hip (had to) or doomed for failure?

We are doing our own half time show and checking back in with Tim and Jessica on July 29th and we want to hammer them with questions– so let us know what YOU want to know! We will all get answers on July 29th!