According to a report on The Orange County Register's The Mom blog, an employee at the Paul Frank store in Los Angeles last week posted this tweet (which has since been deleted): "Having your whole boob out and breastfeeding in our store #NOTOKAYATALL"

Of course, the account was bombarded with retweets and replies. And so a follow-up tweet was issued: "All we can do is apologize, it made other customers and ourselves uncomfortable. Sorry ..."

This comment failed to quiet the storm, so the company's PR firm issued a response to the Register's blog: "We are very sorry for the recent tweet. As a family company and brand, this does not reflect our opinion in any way."

If you're still having a hard time, never feel like you're "the only one." Browse through our Adventures in Breastfeeding stories, which explore the different trials and tribulations encountered by new moms.