VP/GM of Digital Strategy at Oracle Data Cloud, Formerly SVP/GM of Digital Services at Datalogix, Joins the Global Leader in Real-time TV Data SAN FRANCISCO–March 23, 2017–Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors. “Chris…

Integrated with LiveRamp IdentityLink, the Samba TV DMP enables activation of TV audiences on more than 120 programmatic platforms for a combined reach of more than one billion screens RampUp 2017, San Francisco, March 7, 2017 – Samba TV, the world’s leading provider of real-time television insights, today announced the launch of a Data Management…

The 89th Academy Awards show was totally memorable with an end that was itself worthy of an Oscar. But even with some great moments like the tour bus prank, Jimmy Kimmel’s jabs at Matt Damon, and Viola Davis’ inspiring speech, the total viewership was down this year. What we saw from the minute-by-minute analysis of last night’s broadcast that…

The 59th annual Grammys awards last Sunday, Feb 12th, saw some breath taking performances. From Beyonce’s celebration of motherhood, to Bruno Mars’ tribute to Prince to Adele sweeping the top honors, it was mesmerizing, it was nostalgic, it was politically charged…it had it all. But here’s what the deep dive of the viewership numbers from…

Those who thought the FTC under President Trump would forget the consumer are wrong. The FTC’s decision and imposed penalties on Smart TV maker Vizio was a win for the consumer and officially put the entire electronics industry on notice. In an environment where “always on, always listening” electronic devices gather massive amounts of consumer…

Samba TV is happy to share our 2017 Super Bowl viewership insights. The viewership data was gathered across the duration of the event and below are key highlights from one of the more epic games in Super Bowl history. 9 of the top 10 highest rated ads aired in Q4 or OT (total viewers) The…

Our research team analyzed TV viewership for the third and final Presidential Debate. Amongst many other findings, the team uncovered that 22% of TV viewers did not watch the first two debates, and that 41% of those who watched the third debate watched both previous debates. Read more about these and other insights in MediaPost.

Samba is teaming up with A+E Networks and Wayfair on a unique program they’re producing called The Way Home. We’ll be their exclusive cross-platform measurement partner and will report how effectively on-air marketing drives viewers to The Way Home, and how the show drives engagement with Wayfair’s website. Lee Boykoff, SVP of digital analytics and CRM at A+E…

According to analysis from Samba TV, 50% of Univision‘s 2.4 million viewers tuned out of the debate on or around the 30-minute mark, while half of the overall TV audience appeared to have churned away by the midway point. Read the full article here.

Additionally, Samba TV reports that of those who watched last night’s presidential debate for at least 5 minutes, 15 percent tuned away to watch the rest of Sunday Night Football on NBC; 17 percent watched post-debate analysis, but only 2 percent changed the channel to TBS to watch the Blue Jays beat the Rangers in the MLB Playoffs.…