City | Work | Life

By the time this is written, I sat with brand strategy expert, Matt Desmier discussing possibilities for developing digital strategies for a city. However, the conversation did not start there… Walking in and going through the usual greetings, the first thing that Matt said to me was to bring up my excluding him from the […]

Coworking Montenegro was started by a group of friends who were passionate about coworking. The focus is to build of community of coworking members and space operators to represent Montenegro. #CoworkingME Početna

“Citisens” is a brand consultancy helping individuals, businesses, and cities discover and communicate their values and purpose. We create brand citisens by helping people live their brand. Our goal is to leave a person, business, or place better than when we arrived through storytelling and living their brand. We coach individuals, businesses/teams, and places to […]

With so much discussion today around brand building and identity, it is easy to confuse the concepts. Many throw in the reference of visual identity and overlap this with a company’s logo. In all of this, we risk the danger of diminishing the value of each and overlooking essential parts of the business building process. […]

https://mattlambert.me/wp-content/uploads/2019/02/Brand-v-Identity-2.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2019-02-04 12:06:102019-02-04 12:19:13Brand v Identity: And how does the logo fit in?

On my birthday in 2015, I found myself walking on stage at the Spark.me Conference in Budva, Montenegro. A few months prior, I had applied to be an official blogger (I also had purchased a ticket because I didn’t expect to be accepted as a blogger) at a conference I had never attended and only […]

At the age of 12 (maybe it was earlier, but who knows) when I took that first drink, I was hooked. Not in a addicted kind of way. It was a more,, “I enjoy this.” I enjoyed everything about the coffee drinking experience. I enjoyed the coffee shop, the community, and the beverage. This was […]

https://mattlambert.me/wp-content/uploads/2018/10/hgc-2.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2018-10-08 10:02:552018-10-08 10:20:41How To Be A Healthy Coffee Addict

I remember starting a new job when I was fresh out of college. I worked for an insurance firm. The application process was long and interviews even longer. However, by the end of the process, I felt as I had achieved something simply by being hired. Training lasted six months. Then I was released to […]

Spark.me day one has come to a close, and I cannot help but feel as though I left a family gathering. One of those where there is a greeting, a time to catch up and say hello to everyone. A bit of chaos because the crazy uncle just burst through the door. (Thank you, Jon […]

https://mattlambert.me/wp-content/uploads/2018/05/Sparkme-day-1.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2018-05-26 19:00:512019-01-30 09:18:245 Takeaways From Day 1 of #SparkMe

Tomorrow begins Spark.me, a conference dedicated to curating one of the best businesses and internet conferences in Southeast Europe. And final preparations are being done to make the most of this unique opportunity to connect with leaders from wide ranging fields. I feel like this year will be one of the more diverse set of […]

https://mattlambert.me/wp-content/uploads/2018/05/preparing-for-a-conference.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2018-05-25 16:41:502019-01-30 09:18:34A Marketer, An Astronaut, And A Cyborg Walk Into A Bar: Preparing for Spark.Me 2018

May has been called the best time to travel to Montenegro. The tourist season is not in full swing at this time. The weather has warmed, and late spring rains have all but cleared completely out of the country. The air is fresh still slightly cooled in the evenings and early mornings. The days are […]

https://mattlambert.me/wp-content/uploads/2018/04/Montenegro-in-May.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2018-04-25 13:29:292018-04-25 13:29:29What To Do In Montenegro During May

Building a sense of place and reputation takes a well rounded and creative strategy. When thinking of possibilities to build a better perception, those responsible need to think about existing structures along with what could be. Many think about the arts, culture, and tourist offerings in drawing the attention of outsiders, or even awakening the […]

Spark.me 2018 is quickly approaching and will hit the coast of Montenegro before we know it, May 25-27. Spark is an annual conference dedicated to bringing world class, speakers, professionals, and leaders from around the globe to Budva, Montenegro for the region’s best marketing and innovation conference. As a little insight, Mark Schaeffer and Kerry […]

It is the year’s end, and we are facing the next. Ads and messaging bombard us to think about New Year’s goals and resolutions which, undoubtedly, will be abandoned by mid-February, and forgotten by April. The challenge? FOCUS. Focus on goals and aspirations held deep within one’s heart and mind. Reassess and refocus on the […]

https://mattlambert.me/wp-content/uploads/2018/03/look-upinto-the-stars..png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2018-01-15 10:00:542019-01-30 09:19:16How To Realign Your Focus For The New Year

Walking down a busy Patizanski Obredi Blvd in downtown Skopje, I was a little lost looking for Coffice, Skopje’s only primary coworking space (that I know about). After planning a recent trip, I decided to so a quick search to see what the Skopje coworking scene was like for the city. I had found a […]

In 2004, I traveled to China for the first time. Two weeks in the summer started a love affair with a country that did not always receive the best publicity at that time. However, the first time opened a new world to me. One where I truly entered a new culture, its practices, and way […]

“Strategy is about shaping the future.” One of the opening lines of Dr. MAx Mckeown and opening lines for the whole of Spark.Me. Also, one of the more profound points to understand when starting, progressing, or innovating anything. Mckeown is a strategist and “nowist”. He is a believer in forward movement, and the only way […]

At the end of the month, May 28-29, one of the region’s best business and innovation conference will kick off! Spark.me brings energy and excitement within an inspirational context and environment. Spark.me pushes attendees to dream big going after goals and objectives once thought out of reach. While Spark.me offers the inspiration for entrepreneurs and startups to […]

Spark.me 2017 is headed this way quickly. The annual conference is already shaping up to be another stellar affair with a speaker line-up sure to deliver. Spark.me is a conference about emerging and innovative business models, disruptive tech, digital marketing strategies, and transformative initiatives. With a pristine location just outside of Budva, Montenegro on the Adriatic Sea, […]

The thought of moving abroad has always been a part of my dreams. Living life in what was the “normal” context was not appealing. The feeling was so strong that even when I was dating, I would ask their feelings to adventure through life outside of the U.S. However, living abroad does not come without […]

While doing a bit of reflecting, I began thinking on the different areas of leadership that I have held. And how fulfilling these roles brought responsibility for the success of myself, my family, co-workers, a organization, or maybe a group of friends. In most cases, all or some of these were bound together. Here are […]

The Dallas coffeeshop has transformed in my absence. I remember the over-saturation of Starbucks and having to order from Austin or other favorites. Now, that is no longer the case. Dallas has become a flourishing center for the perfect coffee extraction. Artisan roasters are filling the city. Coffeeshops that focus on the experience and community […]

On a cooler than normal day last spring with a bit of overcast and wind, my family along with a visiting friend decided to do something that we had not done in the two years of living in Montenegro, take a boat tour around Skadar Lake National Park. After asking our friends from Undiscovered Montenegro, […]

https://mattlambert.me/wp-content/uploads/2016/02/Copy-of-visiting-montenegro.png315560Matthttps://mattlambert.me/wp-content/uploads/2018/03/m-2-495x400.pngMatt2016-09-04 10:02:282018-10-08 10:23:41Boat Milica: A family story of resilience on Skadar Lake

In just under two weeks, Spark.Me will kick off. In preparing for it, listening to the talks from 2015 and previous years is an excellent way to observe what the conference is about and set expectations. For other ways to prepare, I suggest you check out RealPoshMom’s article here. Spark provides opportunities for entrepreneurs and […]

About Me

I am a strategy consultant and social innovator. I have lived in Montenegro for the last 5 years constantly learning and chasing passions. I love to challenge existing systems in pursuit of something better and create collaborative environments that push a community forward.