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Shake Shack’s new chatbot can answer 300 customer questions

Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether their local Shake Shack is open at 10 p.m. or if its burger patties are organic.

The chain rolled out the chatbot to Facebook Messenger and Twitter Direct Message. It can answer the 300 most-asked questions by customers. The goal, said Phil Crawford, vp of information technology at Shake Shack, is to extend the brand to wider audiences on Facebook and Twitter.