The average person has over 100 apps on their smartphone these days, but people far from use all of them. In fact, most people use only 20-30 apps on a regular basis. When I was at Nielsen I dug into this kind of data on a regular basis, and have since seen a lot of […]

On Wednesday at IFA in Berlin Sony announced its first curved HDTV. Sony has gone more aggressive with curved than Samsung and LG have. Sony’s new 65-inch curved LED HDTV, the KDL-65S990A will be available to consumers on October 27 for $4000. Curved LED HDTVs are being marketed as new all-in-one cinema experiences. They reproduce […]

Refresh Importance Apple is set to do a major refresh of iOS and the first public unveiling is expected to be at its Worldwide Developers Conference in June. The key is reducing UI complexity while enhancing UX. With Jony Ivy now leading both hardware and software design efforts for iPhone, iPad, and iPod, Apple is […]

Mobile Ad Sales Rise! Facebook’s revenue was up as it slowly makes the transition to a mobile company. For its first quarter ending March 31, its mobile business rose to 30% of total advertising sales to $375 million, from 23% a year ago. Monthly active mobile users increased to 751 million, up 54%. It was […]

After many months, Adobe’s newest design tool Edge Reflow is finally here and takes creativity to a higher level! It brings the latest in tools for both web and mobile developers to create many sites and scale them across multiple devices and screen sizes. Edge Reflow allows designers to think more about true design and […]

On Thursday, Twitter introduced its new video sharing service called Vine that is supposed to be the Instagram of videos. However, keeping to true brevity like Twitter does with its 140-character limit, Vine limits you to 6 seconds of video. Yes, I said SIX seconds. Of course, you can loop it. Vine is available on […]

Last night, PGi and Plantronics launched a set of new products set to enable more effective collaboration between knowledge workers. The event, entitled Smarter Working 2013 SF was held at Gensler’s San Francisco offices. Gensler is one of the top architectural and interior design firms, and recently re-designed Plantronics’ headquarters in Santa Cruz. PGi’s expertise […]

THE 411 ON ME

Randy Giusto is a strategy, innovation and marketing executive specializing in customer and market insights. He has 10+ years of experience working with marketing teams to visualize, strategize, and provide guidance to marketing initiatives.

He is Vice President and Practice Leader at Outsell, Inc., the world's only research and advisory firm focused solely on media, information and technology; he was previously VP, Mobile within Nielsen's Telecom Practice Group; SVP of Innovation Research at Ipsos; GVP of Digital, Mobile, and Social Research at IDC, and honed his marketing skills at Compaq Computer.

Opinions on this site are his own and are not affiliated with any organization.