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However, since launching their products online, business has grown significantly, and it now employs more than 50 staff and trades from four locations including two seasonal pop-ups.

The advert, which launched this week, highlights how half of everything sold on Amazon comes from small and medium size businesses like Shearer Candles and showcases how Amazon helps them reach customers around the world.

Stephanie Barnet, of Shearer Candles, said: "As the UK's longest-established creator and purveyor of lifestyle candles, everything we do is usually underpinned by long-standing tradition and heritage.

"So selling on Amazon has been a whirlwind romance for us. Each month we have seen sales growing from strength to strength; it really has become an integral selling tool and source of revenue for our small family-run business.

"Being asked to star in the commercial was a huge opportunity for us, and we were absolutely delighted to be involved.

"To see our brand brought to life on such a grand scale truly was a career highlight and a very proud moment for the team. The privilege that is nationwide exposure for our brand will undoubtedly add great value to our business."

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The TV advert was launched to coincide with a new consumer shopping experience called Amazon Storefronts, described as a "curation" of the best of British products from across the UK including toys, groceries, electronics and homewares.

Amazon's UK Country Manager, Doug Gurr said: "Shearer Candles is a great example of how Amazon can play a vital part in growth strategy, allowing SMEs to reach millions of customers - not just in the UK, but globally."