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Ditch those bras that leave breasts confused between east and west and go north with Ultimo‟s Miracle Balcony Bra (No Gel) for instant slimness, flattering curves and more than 50 per cent increased angle of lift.

It‟s a dream come true for bigger busted girls who want to bring their breasts back in line and pointed in the right direction – and lose two inches instantly revealing the perfect hour-glass figure.

The breasts are lifted to expose the slimmest area of the torso, not only giving a fantastic shape and renewed confidence but clothes will fit better as the silhouette becomes instantly slimmer.

With its Superior Advanced Cup Technology Ultimo‟s Fuller Bust Collection, which also includes the Miracle Plunge Bra, is designed specifically for larger cup sizes (from DD-G) offering unrivalled, lightweight support and comfort to lift, shape and empower the fuller busted woman.

The new and improved fuller bust cup shapes have been specifically designed not to add bulk to the bust, but rather to lift, sculpt and shape by revealing the waist and an hour-glass figure worth admiring.

Ultimo VIB (Very Important Breasts) Suzanne Tait, from Scotland, is pictured wearing a leading high street brand‟s balcony bra before changing into the Ultimo Miracle Balcony – and the results are obvious.

Framed by a flattering sweetheart neckline her breasts are instantly lifted, losing two inches across the width of her bust resulting in a streamlined, smoother look with the added comfort of heat sealed labels and fused straps. The 39-year-old was amazed by the immediate and stunning transformation.

After putting the Miracle Balcony to the test Suzanne, who is a curvy 36DD, said, “I couldn‟t believe the difference. The bra lifts you up without discomfort and it gives a far better, more defined shape under clothes and improves posture. Now I have discovered the range there is no going back!”

Michelle Mone OBE, creator of Ultimo, said, “The only way is north right now – forget east and west breasts, and no woman wants to go south! Our cups have been designed to propel you forward and upwards with maximum impact and comfort with minimum pressure on your shoulders. Why spend an average of £4000 on breast lift surgery when for just £27 you can have an instant pain free boost?”

Clare is a beautiful addition to our Ultimo Real Women line up, based in Aintree this 22 year old Nursery Practitioner is more than qualified to show the world what Real Women are all about!

Clare says that;

“The best thing a woman can do is accept and love themselves for who they are because no one is perfect and life’s too short to try and be somebody you’re not.”

And we wholeheartedly agree. Clare is proud of her body, lumps, bumps, wobbly bits and all! And will be a sparkling addition to the Real Women line up as a person who loves herself just the way she is. A confident, loveable person who loves life and will live to the fullest, we can’t wait to meet Clare and our other beautiful ladies and show the world exactly what Real Women can do!

Bethan is 23, and graduated from University with a degree in Creative Technology. Her dream job has always been web design and we would like to say a big congratulations to the lovely Bethan, as she has recently been awarded a promotion to do this!

Bethan enjoys visiting the gym and staying healthy and has been a vegetarian for over 10 years! And it definitely seems to have done the trick… Having first heard about the Real Women competition in the paper, Bethan visited the Ultimo website straight away, and we are so glad she did. Talking about her body confidence and why she wanted to be in the competition, Bethan said;

“Although I haven’t got a ‘perfect’ body I have always been happy with it and love my shape. Underwear is my favorite thing to buy, I love the way that wearing pretty sets makes me feel good and gives me confidence. I would love the chance to show off my body in gorgeous Ultimo underwear.”

All at Ultimo HQ wholeheartedly agree with Bethan’s love of lingerie and we can’t wait to see this lady strut her stuff in our shoot!

Would you love to be an Ultimo model for the day like celebs Kelly Brook, Sarah Harding, Mel B?There’s not long to enter now; applications close 14th January 2011, so to become one of the lucky 24, just click here. To keep up to date with all announcements, make sure to keep an eye on these pages!

This small yet perfectly formed lady, comes from the capital city of London. At 28 years old, Angie claims she is here to represent all the small sized ladies!

Originally from Edinburgh, Angie is confident with her body and promises us that she will bring fun and energy to the campaign. We can’t wait!

Do you want an opportunity to how off your best bits? Remember there is still time to enter to become one of the lucky 24, just click here. To keep up to date with all announcements, make sure to keep an eye on these pages!

Ultimo, the UK‟s leading designer lingerie brand, today unveils its new “face and body” … Raica Oliveira, one of the world‟s hottest supermodels! The Brazilian beauty replaces Kelly Brook to model the brand new Ultimo Autumn Winter collection, which launches today in Debenhams stores and www.ultimo.co.uk.

The striking brunette, who once dated football legend Ronaldo, was snapped up by Michelle Mone OBE, creator of Ultimo, earlier this year after she spotted her modelling for Victoria Secrets in the U.S. Racia, 26, will now front Ultimo‟s Autumn Winter and Spring Summer campaigns.

In her first assignment as the “face & body” of Ultimo, Raica looks sensational as she strikes a series of sultry poses whilst modeling the brand new collection, accessorized with cheeky devil horns and a sexy masquerade mask.

Raica, who boasts a 34-24-35 figure and is becoming one of the world’s top models commanding up to £20,000 for a day‟s work! She has previously fronted campaigns for Dior, Yves Saint Laurent and Dolce & Gabbana, and has featured in more than 6 Vogue editions.

Michelle Mone OBE said; “I am thrilled to welcome Racia on board, joining our 24 “real women” to represent Ultimo. Racia is without doubt one of the world‟s most beautiful women; she looks incredible in our new designs and will no doubt appeal to both women and men alike.

“The new Ultimo collection is our most sensual yet, and includes our stunning new “Boudoir‟ range designed especial for the bedroom, so it was important that the new campaign reflected that and also embraced the festive mood.”

Racia said: “It‟s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body. There is nothing more powerful or seductive than wearing sensual lingerie, and this is the perfect range to indulge in for Christmas.

She added; “Working with Michelle and her team at Ultimo has been so much fun and I can‟t wait to shoot the next campaign!”

Michelle Mone OBE has been giving us a sneak preview of Ultimo Couture gowns that are set to hit the high street in 2011!

As spotted at the Marion Rose Ball for Children with leukemia, and the Pride of Britain Awards, Michelle looks fantastic in some of our beautiful new evening gowns. These are the first Ultimo creations of our Creative Director Brian Rennie who began earlier this year.

Brian, 44, is one of the world’s top fashion designers and was previously the designer behind legendary fashion house Escada. Brian spent 20 years with the luxury brand and whilst there created dresses for some of the world’s most beautiful women including Beyoncé, J-Lo, Catherine Zeta-Jones and Jerry Hall.

Born in Dundee, Brian studied at Ravensbourne College of Art and Design in Kent, before completing a Master of Design degree at the Royal College of Art in London. Brian joins MJM International this week and will head up the design and product development of all Ultimo Couture collections.

Brian Rennie said;

“It’s really exciting to be part of the Ultimo Team. With my 25 years of experience in luxury fashion and Michelle’s amazing retail and business acumen, I really believe we can turn Ultimo Couture into one of the biggest womenswear brands in the country.

“The most exciting element of my new role is the fact that the dresses will be available on the high street. Each design will be every inch as exquisite as the dresses I’ve created for the likes of Mariah Carey, Halle Berry and Kim Basinger, but just without the enormous price tag.

He added;

“Creating a collection of glamorous red carpet gowns that are both accessible and affordable is an exciting concept and I can’t wait to get to work on the next collection.”

The stunning new collection is coming to a store near you in the New Year. Keep checking back for all updates on the new collection!

Welcome to the Ultimo Lingerie Blog

For all things Ultimo - this is the place to be!

We aim to keep you posted with all our latest news and keep you up to date with all the fashion trends in lingerie. We will post news of our new inventions, new models, new lingerie, new photoshoots, and everything that you can get involved with from the start. Any lingerie dilemmas? We're here to help!