Postcard Printing by 55Printing.com

55printing Does It in the Right Steps

Serious yet creative, crazy yet professional, laid back yet committed is a good way to describe the 55printing team. Once the dust settles, you will see a method to the madness that carries them through tough delivery dates and coming up to customer expectations. They know your postcard printing is very important to you. So, how do they do it? They would do it as if you were right there on top of them!

The Beginning

The exercise is complete and your postcards print is ready for the Print button to be pressed. But wait: hang on just one second.

Setting the template is the basis of everything. The template consists of front and the back side of the postcard. Everything printable should be within the safety margin. The template is designed to adhere to the US Postal requirements. They make sure there is no variation from these requirements as one mistake could jeopardize the whole postcard printing project. Printing bleeds and margin settings ensure alignment once the printing starts. Add the text and the images according to the design specs.

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Going Over the Content

Once the template is complete, it needs to be given a looked over very carefully. Basically it is proofreading and making sure there are no spelling or grammar errors. You don’t want silly mistakes on the final printed postcards. Also, position of the text and the graphics need to be re-examined. If something does not read well, or doesn’t sound right then don’t hesitate to raise alarm bells. Bring in the team and go over text and images and revisit with a fine tooth comb.

Overall Design

Once the text and images are approved, move back and give the overall design the look over. See if the entire thing looks ok. Are the images relating to the text? Is there any clutter or confusion? Do the colors mesh in? Is it too bland? Etc.

Again, if it doesn’t give off the right vibes then rethink and redo. No use going with something you are not satisfied with, right? Follow your gut here: you will save your postcard printing project from failing.

Test Run: Content

The test run should be based on two things: the content and the paper used. Once you are ok with the design, the text, and the graphics, it is still not a good idea to print the entire lot. Run a test print quantity and show it to family and friends. Put them up in your store as well and ask for opinions. Judge feedback objectively and don’t take it personally. If criticism is universal, accept it and make amends. Remember: postcard printing once begun cannot be undone.

Test Run: Paper Selection

Once the content is tested, get feedback on the material. When asking friends and family, always keep samples of different paper with varying thicknesses. Let them feel the difference and then ask for feedback. The best way to go about it is to first show the printed postcard and then make a decision based on the result.