Hunter Douglas

ABOUT THIS PROJECT

SITUATION

Hunter Douglas tasked Magrino’s Digital team with establishing a stronger social media presence for the brand and emphasizing its authority in the interior design and home-décor space.

STRATEGY

Magrino developed individual content strategies for Facebook and Instagram with distinct pillars to help create more well-rounded accounts. Each strategy was crafted with engagement and retention in mind, with pillars designed to appeal to each platform’s particular audience.

Magrino also worked with Mayo Studios to create original content to elevate the brand’s look and feel. We developed six different usage scenarios, with the goal of capturing imagery and video that would position Hunter Douglas as a Whole House Solution.

SOLUTION

New Followers: Over a ten-month period, Hunter Douglas saw a nearly 200% increase in Instagram followers

Engagement: The brand’s average engagement per post on Instagram rose by 40%. The brand’s average engagement per post on Facebook rose by over 30%.

Original Content: Magrino and Hunter Douglas captured more than 100 pieces of original content at the photo shoot with Mayo Studios