There are a lot of fancy looking and enticing sounding products and services kicking around these days, but the problem with a lot of them is that they don't have a use value.

By use value I don't mean that something has to help someone build a barn or bake a bunch of beans to warrant being made or shared. Rather, I mean that the most engaging and important things people make and share tend to be useful in a particular and powerful way.

Like, they change the way you see the world.

Like, they help you accomplish a task you are struggling to accomplish.

Like, they help you focus even though you are easily distracted.

Like, they fill a need in the world that wasn't previously filled.

We've all been there. We've all seen that fancy looking item and bought it—only to find it gathering dust in three week's time because it wasn't all that useful.

So the next time you decide to make and share something, a fantastic question to ask is: what's the use here?