There's already enough hype for it from the west anyway, remember one of the execs talking about popular demand for it to make it's way over. Give them time to launch the thing first and eventually it will turn up in more places. Will just take time.

This makes perfect sense. Sony will want to push the Vita hard in other regions and with the PS4 releasing it makes sense to make sure ONLY the Vita sells in Europe and America. Good business sense, but disappointing for VitaTV enthusiasts.