A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "song video", "song clip" or "film clip".

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

The southern right whales visit Hermanus as part of the Whale Coast Route annually between June and December, we are also fortunate to have Great White Sharks, Dolphins, African Penguins and Cape Fur Seals.

"Visibility is key for the travel industry. Be unique and creative with your advertising and use video to capture the attention of the online audience." Hotelmarketing.com

A picture speaks a thousand words – a moving one speaks a million!

Online Tourism as Marketing for Travel and Tourism Industry

Video can be a highly effective way of attracting customers for destinations and tourism attractions.

Video marketing is the next big thing for travel and tourism online marketing. Applying right video marketing strategy helps to attract more visitors. The online world has seen the explosive growth of video marketing in current days. Videos are an attractive and fun medium used by millions potential travelers around the globe who looking for interesting information put in the eye-catching way.

Video increases traffic to your website, appears in Google search results and on the end of the day helps in developing more sales opportunities.