Mitsubishi sponsors Atlantic rowers

Mitsubishi sponsors Atlantic rowers

Mitsubishi Electric’s James Timbs-Harrison (far right) with fellow crew members (l to r) Stuart Markland, Liam Browning and James Kendall

UK: Mitsubishi Electric has sponsored All Beans No Monkeys, a team of four men aiming to row the Atlantic.

Deemed to be one of the toughest races on earth, the Tallisker Whisky Atlantic Challenge later this year will see the crew row 4,800km across the worlds second largest ocean from La Gomera in the Canary Islands to Antigua in the Caribbean.

Once they leave the safety of La Gomera, All Beans No Monkeys will be on their own, on the vast ocean and at the mercy of the elements. The crew will be equipped with 90 days of rations which will have to keep them going because, apart from the collection of rainwater and fishing, they wont receive any re-supplies of food, drink or equipment during the race.

“If you take into account the fact that only 500 people have ever rowed across the Atlantic but over 4,000 have climbed Everest then you can begin to see how tough this challenge really is,” commented James Timbs-Harrison, crew member and Mitsubishi Electric heating product manager.

James and his fellow crew members, Liam Browning, Stuart Markland and James Kendall will depart on 15 December 2015 in their specially named Ecodan boat and will row continuously for approximately 50 days.

James continues: This is without doubt a challenge of a lifetime, but it is one which we are all looking forward to. A big part of this challenge is also raising money and awareness for our chosen charities and our goal is to raise £60,000, which will be split between the RNLI and Cystic Fibrosis Trust.

We will therefore be promoting the challenge and our chosen charities over the coming months at a number of events around the country. The first event will be the BMW PGA Golf Championship where the Ecodan boat will be the main focus of the Mitsubishi Electric stand within the Championship tented village.

The BMW PGA Golf Championship will take place at Wentworth Golf Club in Surrey from 22-25 May and guests who visit the tented village will be able to challenge James and his crew members to see if they can match their drive and stamina in a head to head competition on the rowing machines.