Does SEO is Dead? Google Brings Evolution in Search Algorithm

The search engine marketing
strategies has changed massively over the past decade. In the previous couple
of years, the entire internet loving community has seen loads of ups and downs,
especially in Search engine optimization. Search personalization, the rise of
social media, on-going change in Google algorithm, and the decline of yahoo are
the key game changers. It is pretty clear that the Evolution of SEO would bring
unending fruitful benefits to webmasters and bloggers who are working hard,
especially on their content. Most of the experts think that it is evolution of
SEO because during the past couple of years webmasters and bloggers have
witnessed a massive change. Therefore, today we will discuss Does SEO is Really
DEAD or there is something which is still hidden.

SEO the Real Game Changer for Bloggers and Webmasters:

Before the word SEO (Search
Engine Optimization) could discovered, people were use to submit their website
and blogs to search engines directories.
Moreover, there were no Search engine crawlers to protect search engines
from Spam, so it was extremely straightforward to manipulate Search engine with
Black Hat. In 2002, Google came up with a major update in there algorithm that removed
tons of the website from their search engine for doing Black Hat SEO (Spam
Techniques and Tactics adapted to manipulate SEO) and that was an enormous loss
for Bloggers and Webmasters. Moreover, it totally changed the stance of Search
engines (The First Step of Evolution in SEO).

Google’s Sandbox Effect For New and Low Quality Website:

The Sandbox (also known as sandbox
effect or penalty) is the name given to a ranking system which is used
by Google in their search engine. In other words, new websites are placed in
sandbox until or unless they improve their content. Once Google believe that a
certain website has decent quality content then it will be automatically
removed from Sandbox. Webmasters and bloggers can do numberless things to get
out of Sandbox but time and patience is the key. This subject has been debated
quite a few times but still this is not confirmed that sandbox effect exists,
or it is a myth created by SEOs. Nevertheless, Sandbox was the biggest step by Google
to bring evolution in SEO.

Google’s Another Step for Evolution in SEO (Panda and Penguin):

When Google eliminated Black
Hat Website from their Search engine an enormous community of Spammers
protested but in the end it was handled pretty handsomely. However, after Black
Hat people started to copy others hard work, which become the biggest pain for
Search engines especially for Google because they were the most popular search
engine. In 2011, Google introduced yet another nightmare for content copiers
and this time it Panda Algorithm update which entirely convert the internet
from top to bottom. The main intention of this update was to eliminate website
that are useless, copying content from other websites, or has low quality
content. Since then, they has rolled more than 7 Panda Algorithm updates.

In 2012, to fight against SPAM
websites (Black Hat) Google rolled an enormous change in their algorithm and
that was named as Google Penguin. Anyone who violates Google’s Webmaster
Guideline would be penalized. From top to bottom these Two Updates has utterly transformed
the outlook of Google Search engine.

IF SEO is DEAD Then How Google Rank Websites In Search Results?

Google has claimed many times
that SEO is entirely based on the website’s content. According to the Google engineer
Matt Cutts, “We don’t want to see people wasting their time in doing BlackHat,
or spending hours in manipulating terms. We want users to create irresistibly
beautiful content and if they want to do White HAT SEO then they are most welcome”. Content is the recipe to get higher
rank in the Google SERP, but we should never forget that quality
backlinks still has significance. The Combination of highly professional content
and backlinks make perfectly pure Search engine optimization.

From The Editor’s Desk:

We should acknowledge Google
for delivering splendid services, and still Google Fellows are trying their
level best to bring much more unthinkable services in near future. The
evolution of Search Engine Optimization has provided a magnificent opportunity to
everyone. All you need to do is to write, don’t worry about SEO just build
gloriously fabulous content and see your blog fly high in the sky. Do you think
SEO is Dead? Give your opinion till then, peace, blessings and happy Googling. Credits: Infograph courtesy of Seoforsalesforce.com.

Yes You are Absolutely Correct But It is Called Evolution of SEO which is brought By Google in Form of Panda and Penguins.

Their are Two Types of SEO One is For Blogs, and other is for Products Website.

For Blogs: Now if you are running a Blog then we only need Good Quality content and people will automatically link our website which will improve our SEO. So, we don't have to do SEO Manually, it can be done automatically only if we have great content.

For Product Websites: While For Product website we have to optimize it for certain group of keywords so it may get high rank in SERP.

So, it all depends on what type of website we owns. Hope that would resolve some misconception. Peace

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