UM Motorcycles to participate in India Bike Week 2017

ROAR (Rebels On A Renegade) was started last October, and in such a short span has 18 chapters across the country with 1,000 members.New Delhi:UM Motorcycles is all set to rumble at India’s only motorcycling festival – India Bike Week. The entire portfolio, along with the new merchandise line, will be showcased.

UM has also collaborated with Leslie Porterfield, the world’s fastest woman to bring her to India Bike Week. Leslie will also be part of the celebrations for ROAR, UM’s motorcycle club, as they celebrate their first anniversary in Goa.

Speaking on the same, Rajeev Mishra, CEO, UM Lohia - Two Wheelers, said: “We’re excited to be part of India Bike Week, India’s only motorcycling festival. We’re participating for the second time, and it’s special for us, as our motorcycling club turns one. We’ve been conducting a lot of rides from the company, as well as the dealer end, and are excited to have many of our customers ride down for the event.”

“We’re quite elated to have Leslie on board with us, as she will be sharing her motorcycling and racing experience with our customers. As ROAR turns one, we’re hoping in the coming years, we increase its strength and chapters across India.”

Leslie Porterfield holds three land speed records, and is titled the world’s fastest woman by Guinness Book of World Records. She will be giving away a Renegade Commando at India Bike Week as part of a contest.

ROAR (Rebels On A Renegade) was started last October, and in such a short span has 18 chapters across the country with 1,000 members.

The club also successfully completed the Hi-Land Quest, UM’s first tour of Ladakh with 13 members undertaking the 15-day long journey.