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Ideation is the hidden layer of beliefs and needs that lies beneath our choices, actions and culture. It is extremely powerful, but mostly invisible, and it can be shared by people who share networks and identities. In this webinar you will learn why getting to the true values, rather than what people explicitly say, matters, both in organizations and in other social groupings. We will also talk about how we can uncover (and manage) these hidden meanings through applications such as Sensemaker® and methods like distributed ethnography. Dave Snowden and Sonja Blignaut will go over the capture of the multiple little stories that make up the background of our lives, and how distributed ethnography can help us integrate many voices and their interpretation, and turn them into actionable data.

Key points for this webinar:

Learn the difference between surveys and making people their own ethnographers

See the powerful pull of the deeper layers of meaning in everyday and organisational practice

Understand how mappable data can be extracted from the stories people tell

Other webinars in this series:

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*** All webinar participants will also receive access to the webinar recording

Dave Snowden divides his time between two roles: founder Chief Scientific Officer of Cognitive Edge and the founder and Director of the Centre for Applied Complexity at the University of Wales. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making. He has pioneered a science-based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. His paper with Boone on Leadership was the cover article for the Harvard Business Review in November 2007 and also won the Academy of Management award for the best practitioner paper in the same year. He has previously won a special award from the Academy for originality in his work on knowledge management. During his tenure at IBM, he was selected as one of the six on-demand thinkers for w worldwide advertising campaign His company Cognitive Edge exists to integrate academic thinking with practice in organisations throughout the world and operates on a network model working with Academics, Government, Commercial Organisations, NGOs and Independent Consultants. He is also the main designer of the SenseMaker® software suite, originally developed in the field of counter-terrorism and now being actively deployed in both Government and Industry to handle issues of impact measurement, customer/ employee insight, narrative-based knowledge management, strategic foresight and risk management.