Kiss Principle

KISS is an acronym for "Keep it simple, stupid" as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "keep it short and simple" and "keep it simple and straightforward".

… the same information twice or more, and even the top 100 sites violate usability guidelines about one-third of the time. So, what’s a customer to do? Mutter a few angry words and flee the site seem to be common reactions. Keep It Simple The KISS principle was a catchword for all sorts of business advice back in pre-Internet days, but it applies very…