Exhibitor Marketing Toolkit

Your booth space is reserved, you’re ready to showcase your products and technologies — now you just need to get the word out. Use these free marketing tools and customizable materials to improve traffic to your booth, increase your leads, and see more customers face-to-face. Research has shown that exhibitors who market their presence at shows to their customers have more favorable experiences and acquire more leads. Spending just a little time to get the word out will boost your profits!

Package includes banner ads in these common sizes: 300×250, 300×600, 320×100, and 728×90.

Tools and Tactics to Maximize Your Booth Traffic

Marketing made easy! Download sample copy for emails, letters, newsletters, and social media posts that you can customize and then incorporate in your pre-show marketing efforts. Remember, the more work you put in before the show, the better your results!

MPT Expo Marketing Webinar

In this webinar, you will learn some of the best tools and tricks you can use to attract your clients and prospects to Motion + Power Technology Expo 2019. From booth etiquette to media relationships, you will get a wide variety of useful tips to make your booth the place to be this October.

Sample Press Release

Introducing a new product at Motion + Power Technology Expo 2019? Showcasing up-and-coming technology? Writing a press release is a great way to promote your business’s presence at the show. Customize the downloadable press release so it’s tailored to your company. Upload your press release to the Motion + Power Technology Expo website for additional exposure free of charge!

Sample Invitation Letter or Email

Promote your company’s booth at Motion + Power Technology Expo 2019 by sending a letter or email to current and potential clients via email, product shipments, and statement stuffers, and on social media and your website.

Sample Social Media Posts

Social media can be an effective (and inexpensive) way to get the word out about your presence at Motion + Power Technology Expo 2019. Download this document of sample copy and customize it for your company’s blog, newsletters, Facebook, Twitter, LinkedIn, email signatures, and more. Be sure to use #MPTExpo in your promotions!

Become a Sponsor and Kick Up Your Booth Traffic and Brand Awareness

Become a Motion + Power Technology Expo Sponsor — it’s easier (and cheaper) than you think. CEIR data says sponsorships increase booth traffic by 104%*. Extending the visibility of your company will increase qualified traffic to your booth and leave a lasting impression even after the show is over.

Provide Incentives with Your Promotions

What is the key to a good offer? Know your audience. What interests them? What would your prospects perceive as valuable? Here are some types of incentives commonly used at trade shows:

The Product-Related Offer — If applicable, give away a sample of your product, in whole or in part. This type of incentive attracts those individuals who are truly interested in your products, rather than the general audience. If giving away a sample isn’t feasible, offer a special presentation or demonstration. Consider offering a discount to any buyers who base their purchasing decision on their visit to your booth.

The Service-Related Offer — This incentive provides attendees with a special service for stopping by your exhibit. It can work like a product-related offer but substitutes a service that your company provides. The most effective service incentive relates to your company or its role in the industry, such as providing research information or an educational video. The service-related incentive can also be offered even if it has little to do with your business. Make certain it is a service that buyers want and a service that reflects positively on your company.

The General Giveaway — This form of incentive can be either a waste of money or an excellent investment. To be most successful, the giveaway should be related to your product and sales story, should be of great interest and value to your prospects, and should be presented selectively. The giveaway gift incentive can range from pens, key rings, and T-shirts to educational tools or participation in a large drawing for cash or a high-priced item. The perceived value of the gift must be high enough for people to make the effort to visit your booth.

Target Your Promotional Mailings

To whom you send your mailing is dependent to some degree on your product and message. You may wish to target your mailing if you have a very specific message to communicate. However, if you plan to reach the broadest audience possible, you may want to consider the following groups:

Current Customers — Many exhibitors overlook this group, but contact with current customers can often lead to new opportunities.

Internal Prospect Lists — This is where your pre-show promotional efforts can have a strong impact. You want to offer this group a good reason to attend the show and visit your booth.

Industry Publication Lists — Industry publication lists may be too large for your purposes, but publications may offer a breakdown of their lists by job functions or product areas, which may be useful for targeted mailings.

VIP Customers and Prospects — Consider sending a special mailing to your top accounts and prospects. This should be a more personal type of mailing that you may want to follow up with pre-show telephone calls.

Increase Your Leads with Phone Marketing

In an increasingly online world, a telephone conversation can provide a welcome human touch. CEIR data from 2018 shows telemarketing continues to be an effective tactic for growing show attendance.*

A pre-show direct mail program, accompanied by a phone campaign, can bring a potential visitor one step closer to visiting your exhibit. Phone calls can be used to encourage hot prospects and key clients to schedule appointments to meet with a representative from your company during the show, pick up a giveaway or new literature, and see a product demonstration. Your phone efforts should tell them something new rather than repeat what they’ve already read in your pre-show direct mail piece.

One month prior to the show, have each of your salespeople contact their 20 best accounts and remind them of your company’s participation in the show and to arrange a specific appointment in your booth for them to review your product’s benefits. Confirmed appointments should be immediately followed with a confirmation card or letter and map to your booth location.

Exhibitors are invited to post their press releases online to help boost exposure.

Pro Tip: Consider a new product announcement. Attendees often say that seeing new products is one of the top reasons they attend the show. With key customers, industry press, and a large number of potential customers, Motion + Power Technology Expo is the ideal forum to unveil a new product, drawing traffic to your booth.

Make the Most of Your Exhibiting Experience — Best Practices for Trade Shows

Trade shows are a powerful opportunity to meet face-to-face with current customers and prospective clients. Download and print these reference materials when prepping your booth, sales, or marketing teams to get the most out of your Motion + Power Technology Expo 2019 experience.

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