Tunnel Tours

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The initial project required ADM to create awareness of, and increase bookings for, the tunnel tours operated by Merseytravel. Giving customers an inside view of the Queensway Tunnel, its history and how it is operated.

Merseytravel had previously been experiencing a very low uptake on the tours when compared to potential capacity, we were asked to reverse this trend to ensure all future tours were well attended.

Our digital team put a plan together for the effective marketing of tours to specific demographic groups, using a variety of techniques on Merseytravel’s various social media platforms.

After the challenge of identifying the correct people to target was overcome, the work done by us proved extremely successful – Merseytravel had to put on extra tours due tothe demand.

‘Just to let you know that we are doing really well and reached 97% of our capacity last week. We’ve had to put on extra tours!’

Carolyn Peacock – Marketing Development Officer

WE BELIEVE IN CREATIVE AND INNOVATIVE THINKING

LET US HELP YOU REACH YOUR GOALS

Your customers are a moving target and ADM Creative helps you to stay ahead of the curve. We don’t cut corners, and approach every project with analysis, insight and innovation to create an evolving platform for success.

TALK TO US

We’ve always got the kettle on here and have the odd biscuit or two, so why not pop in for a cuppa and a chat. We are always happy to speak to people about their business projects and how we can help from a design perspective.