How to Kraft a great commercial

Regular visitors to this blog know that I have a dumbest commercials list. But just as there are plenty of bad commercials, there are also some really good ones. This one from Kraft is a classic. It’s funny. It’s original. This is one of those commercials people talk about afterwards — Have you seen that Kraft Mac & Cheese commercial about the book club? So here is some free advertising for Kraft. The last line in the commercial is what seals the deal for me. Great job.