Automotive Content Marketing

… Here’s what you missed while contemplating a conference spinoff called Badvertising Bleak… State of Automotive Content Marketing: Mapping the Road to Success in 2015 In the latest ebook in our state of content marketing series, we look at the auto industry, whose numerous excellent web series are home to Jerry Seinfeld, Lisa Kudrow, and everyone…

… Cadillac has been manufacturing luxury cars long before the Coachella music and arts festival ever took over the California desert. But that didn’t stop the the automobile distributor from staking a presence in the concert scene to get Millennials’ attention. For the next few decades, the car-buying public will be comprised of 80 million…