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Make your company a video powerhouse with these 6 tools

From video conferencing to content marketing, knowing how to use video effectively is critical. Here are six out-of-the-box options to up your video game.

Video, whether it is used for conferencing or content creation, is seeing increased enterprise adoption, and for good reason.

While 93% of workers say they prefer face-to-face communication over video conferencing, according to research from Tsheets, that isn't always possible. Remote workers say their top obstacle is staying connected to homebase. When face-to-face isn't realistic or is too costly, video conferencing performs 30% better than audio-only setups, according to recent research from Owl Labs.

"When you don't have to worry about the technology behind planning the meeting, you eliminate questions and actually focus on the work that needs to be done," said Rob Bellmar, executive vice president of business operations at West's Unified Communications.

From video conferencing to content marketing, knowing how to use video effectively is critical. Here are six out-of-the-box options to up your video game.

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Video, whether it is used for conferencing or content creation, is seeing increased enterprise adoption, and for good reason.

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While 93% of workers say they prefer face-to-face communication over video conferencing, according to research from Tsheets, that isn't always possible. Remote workers say their top obstacle is staying connected to homebase. When face-to-face isn't realistic or is too costly, video conferencing performs 30% better than audio-only setups, according to recent research from Owl Labs.

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\"When you don't have to worry about the technology behind planning the meeting, you eliminate questions and actually focus on the work that needs to be done,\" said Rob Bellmar, executive vice president of business operations at West's Unified Communications.