Business Practices

I've gotten a lot of email recently from folks asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Job Social event and had a really interesting experience talking to people about SEOmoz, the positions we're hiring for (SysAdmins of the Northwest, please email us!) and ...

The aim of this post is to describe a few of the ways SEO agencies (or, indeed, in-house SEO's looking for more budget from the boss) can use SEOmoz to pitch and close SEO projects.
We use SEOmoz at several different stages in our sales process.
Pre Sales
A customer rings up and says 'I want to rank first page for bicycle shop'. While t...

I feel like a mosquito in a nudist colony because I just don’t even know where to start with this one. Let’s just go for broke and see what happens:
1. You Can’t Manage People – Even if you think you can “out-SEO” Rand, Aaron Wall, and Wikipedia to boot while riding a scooter down a hill with one brain tied behind your back as you make fun of Matt Cutts’ momma to his face, then guess what? You still need some skill managing people if you ever want to scale your income up dramatically.

Dear 2007 Rand Fishkin,
Hi there - it's me - your 2009 self. I know it's highly unlikely you'll ever get this email, but who knows? The flow of time could chaotically spasm and somehow drop a printed copy of this on your lap - stranger things have happened. And, in that unlikely event, here's a few quick things you should know:...

Dear Startup CEOs, CPOs (Chief Product Officers) & Founders,
I know your time is valuable, so I'll be brief. If you currently have or are in the process of developing a business/marketing plan that includes the phrase "traffic from search engine," do yourself a favor and peruse the following diagram:
...