Thursday, February 2, 2012

My client David Essel wanted to let the whole world know that his life coach certification courses are available via teleclass. As a result, we put together a national release and sent it out via PRweb. Check it out!

Here are a few key points about our strategy with this release:

We realized that David's status as a national radio host helps give him credibility as a life coach certification instructor, while at the same time, being a life coach certification instructor gives credibility to his national radio host position, so we tied those two together.

We addressed the benefits of taking a life coach certification course via teleclass and even included links to a couple of youtube videos to support the information.

We used three testimonials from people who have gone through his life coach certification courses.

Of course, since this is an SEO release, we used the most important key words in his headline, summary and lead paragraph -- as well as throughout the body.

We made sure the call to action at the bottom was clear and offered an incentive to those who mentioned the release in their registration.

This all also worked out well, because just two weeks earlier we released information about the new location for his radio show David Essel Alive!. So far so good! Let's see how those registrations come in!

Wednesday, January 25, 2012

My client, David Essel, wanted to "go big" with the news that he was taking his talk radio show, "David Essel Alive!" to a national level on XM radio. So, naturally, we opted for a national news release through PRWeb.
After only one week, the release already has a total of 77,642 total impressions on PRWeb. It also has 1,170 pickup results on Google and has been republished in newspapers such as the Daily Herald, The Houston Chronicle and CBS online. Considering the release has only been live for one week, this is a great number of results.

David had the idea to use a few celebrity names to draw attention from the search engines, and boy was he on target with that! In addition to the more traditional media outlets, we have found links to the release on celebrity fan pages that simply came from putting their names in our release. I hope you'll agree that we did it tactfully, too.

David is also a pro at YouTube videos and did one especially for the release -- an added benefit for anyone wanting to know more about the show.

Click here to see the release and how we optimized it for the search engines. And, P.S. tune in every Saturday from 6-9 p.m. EST (3-6 PST.)