In order to stay on task, B2B marketers need to know the key metrics of understanding how to measure and track ROI efforts.
There is value in every marketing effort and content piece that you create, so there will always be different levels of complexity. To make an impact on your business, you must know how to make a dollar out of fifteen cents.
Attribution modeling is the process of understanding and assigning credit to the acquisition channels which eventually leads to conversions. … [Read more...]

Founded in 2012, Ceros is a cloud-based design platform that lets marketers and designers create engaging interactive content without the need for developers.
Brad Hess, Sr. Digital Marketing Manager at Ceros, initially decided to use Socedo because the company lacked a dedicated community manager for social media management. Ceros needed a way to automate their Twitter account’s continuous growth and drive more leads to their business from social media.
With the assistance of Socedo, Brad … [Read more...]

Guest post by Lucy Hitz from Simply Measured
In many marketing organizations, and especially in B2B businesses, social marketers aren’t solely focused on brand awareness (a common misconception). Usually, the social marketer is torn between two worlds: brand awareness and lead generation.
Social marketers are supposed to entertain and delight their social audience on multiple channels, while also hitting certain numbers to feed the ever-hungry marketing funnel.
If you’re trying to … [Read more...]

Many of our customers are using Socedo as the first touch in a wide marketing landscape that includes blog content, social media management, webinars, lead scoring, and email nurturing. They have many creative uses with the social lead data that Socedo provides, but they don’t have to figure it out alone. Our own marketing team is a power user of the platform, and we’ve developed some of our own best practices along the way.
For example, we accidentally doubled our email engagement … [Read more...]

We at Socedo try our best to give our customers knowledge base resources in order to provide the best practices towards success within and outside our platform.
Derek Distenfield is the co-founder of NextGenJustice, a tribe of Legal Soluti
ons Managers that can help businesses and individuals with legal documents, and he decided to use Socedo to help build traffic towards their website. Though Derek was pleased with the platform and the traffic Socedo generated, the team started to notice … [Read more...]

When striving to improve the Socedo experience and results for our customers, our product team must combine their technical knowledge with the mindset of a psychologist and a healthy dose of predictive analytics.
From follow-back rate to conversion rate, our goal is to make interactions with customers as personalized and efficient as possible. One aspect of customer interaction we recently improved was the overall follower rate on accounts. Our outreach strategy has always included two light … [Read more...]

Twitter Direct Messages are a tough form of communication to do well. The sheer amount of rules set around sending good DMs can be overwhelming. But as with all forms of marketing, best practices are meant to be tested against what works best for your target audience. This is the story of Brian, the CEO and Co-founder of Slope, who used Socedo to test (and then break) some essential rules on DMs and got one of the best click-through rates we’ve ever seen.
Slope is a media collaboration and … [Read more...]

Socedo has made major changes in the past year. We more than doubled our full-time staff, and our product has been featured in major publications. But what we are most proud of is the product that we build and continuously improve. The Socedo platform has evolved a great deal over 2015, and if we told you all the improvements we made, it would feel a lot like sitting through grandma’s photo presentation of her annual Bridge convention. To provide you with valuable information rather than … [Read more...]

Based out of Palo Alto, Branch Metrics is an industry leader in providing deep linking technology for mobile app developers. Their partners include Pinterest, iHeart Radio, Instacart, Flipboard, Microsoft, and Redfin.
Branch Metrics started using Socedo to attract app developers to their main Twitter handle. They chose Socedo's platform because it facilitates real and organic conversations between Branch and the people they want to reach. After seeing the growth on followers and leads for the … [Read more...]

Twitter has proven to be one of the top social media channels used to promote, share and market for businesses. But the big question is, HOW can you use Twitter to its full capacity?
I’m here to help you out, and there are two paths you can go down here:
Organically
This takes a lot of work, but it’s totally doable. Building a community and attracting leads organically takes time, research and dedication, but if you focus on your goals you will be successful.
Automated
To be clear: … [Read more...]