In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends that delight collectors of all kinds of sneakers!

Is it still necessary to present the Air Jordan? The Airness footwear is more than basketball: it is an object of worship. Besides, it does not go a year without a new model to be marketed for one day … Strange floors removed. Since its launch in 1984, Jordan has been so successful that no longer belongs to the original brand: Nike. Indeed, Jordan became Jordan (the Swoosh no longer appears), since 1997, and collectors fighting over her weight in gold. Today we talk of more than 100 million copies sold worldwide! Among the flagship model of the brand found the Jordan 3, Jordan Spizike, the Air Jordan VI (6) …

In 1948 Adolf Dassler mixing the first two syllables of his name and his name created for the famous ADI-DAS! But beware, the little genius of the shoe begins his creations of sneakers from 1920. From the beginning, the genius of the pump sports team the best. Note among others Jesse Owens, Muhammad Ali, David Beckham, Andre Agassi or Zinedine Zidame. For purists, the famous three stripes have been around 1949 and were primarily used to improve brand recognition in the stadiums. Today Adidas has three major scales (performance, style and originals). Among the returnees adidas sneaker Hall of Fame, it should be noted: the Nastase, the Stan Smith, the Twist or the Tobacco …

Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!

Established in 1906 in Cambridge (Massachusetts) to assist people with concerns to the plantar arch, the brand New Balance will wait 19 years to be interested in the sport. It is for the athletics club in Boston called the Boston Brown Bag Harriers. Immediate success! Moreover, in 1941, the firm diversifies with baseball shoes, running or even tennis or boxing … In the 60s, NB has the great idea to produce a model in different widths to fit the athletes foot: the Trackter. New Balance basketball becomes the American academics … Today, New Balance is true to its values​​: performance and quality … With the reissue of old models, whose trackter, the brand has become an important market for sneaker fashion …

The story begins in 1895 Reebok side Bolton (England). This is where Joseph William Foster produced a first athletic shoe with spikes. An innovation that will allow local production to spread across the planet. It was not until 1958, and two grandchildren of the founder, that Reebok was officially born. Reebok as the name of an African gazelle! With the Freestyle (1982), a basketball gym and aerobics that brand conquers the world. Since then the brand was bought by the giant adidas but continues to exist. Among the great success of Reebok, the focus is the Reebok Pump and its revolutionary system. Even today, a Pump is a gem for collectors.

If the official date of creation of Puma’s 1948, the brand actually exists since 1928. It is then that the Dassler family (the same Adidas) is embarking on the sneakers. If Adi turns to adidas, the brand launches Rudolf feline. Competition between the two brothers will continue to push Puma competitiveness. In the 70s, the firm has football players like Pele among its contracts. In the 80s, we talk about Maradona or Boris Becker. After a few years back in the 90s, Puma returned to center stage with his streetwear lines in the early 2000s. Today, the Germans are among the must.

The almost century-old sneakers: it does not grow on trees! Launched in 1917 for basketball, the Converse became famous thanks to the NBA player Chuck Taylor. Moreover, the mythical pair of brand named after him. Since the 20s, the Converse has become a must-have timeless. What comes in low, rising, leather or canvas original … Today there are hundreds of models. Always on top of sales, Converse All Star never cease to meet fans and collectors! Besides, she revamped daily by the best designers in the world. Impossible not to find a pair to put in his closet!

In 1882, Le Coq Sportif is still only knit and it was not until 1920 to see the company embarks on sports products. A new adventure that allows the firm to become the official French federations of football, basketball, rugby or even athletics. Louison Bobet, Bernard Hinault, Yannick Noah or even Michel Platini wears the shirt hit the cock. After a difficult period in the 80s, the brand back on the front of the stage in early 2000 with new editions of famous models like the Deauville. Again become a key brand, Le Coq Sportif sponsors champions like Frederic Michalak or even Joachim Noah … son of Yannick

Launched in 1966 by Paul Van Doren, the Vans shoes were primarily for the beach. Californian brand will soon be adopted by skateboarders (1976) which will make it one of their legendary trend. It was at this time, and on the advice of boarders Tony Alva and Stacy Peralta, the legendary Vans launches Vans Era. It is then sold in two colors: red and blue. For slip on, it was not until 1979 … Today Vans has over 60 references of sneakers and even if they remained inspired by the skate culture, she does not wear shoes with less … Even in the evening!

Liberty x Nike Sportswear – Lotus Jazz Pack

Nike Sportswear Liberty and join forces again in 2012 to celebrate the culture of the race on foot this time with a running pack 100%! Incidentally Liberty drops its famous floral print spring and we printed the famous Lotus Jazz Liberty. Originally established in 1965 that print represents curve segments can represent parallel race tracks in stadiums. Anyway, we gain in urban look and this allows Liberty to serve a more unisex pack frankly, thus allowing the male sex to feel more involved! Of course, Nike and Liberty were given a choice in the bestiary of Running a standard doors, the Nike Air Max 87.

The Nike Air Max 87

This is AM1, we must say, beautiful! With his fender suede ash gray, the upper pattern Lotus Jazz, its yaw round. On any statement by a Volt label Neon. But as we are in 2012, we all know that technically speaking, the Air Max 1 may be a little heavy and technologically outdated for Running! No worries Liberty has considered three other models in the zeitgeist. With 2 pairs resting on a floor and a Free Lunarlion run.

The Nike Free Run + 2

Here Liberty was chosen based on a wooven, ie strips of woven fabric. and reinforcement fabric made with a felt. The tongue and the inside of the sneaker are the ones printed in Lotus Jazz. We add a sole white free run speckled gray and black spots. For the finish, still in Volt label Neon. Lovers will enjoy 2 Free Run!

The Nike + LunarGlide

This is the latest premium pair of Running in Nike + , with its double Lunarlion sole stabilizer, its upper ultra-ventilated, its flywire side reinforcements, it has all of the Rolls Royce of Running without compromising the look, making this model one of the biggest success of Nike this year 2012. Liberty and this remix adds a hidden significant to this pair!

The Nike Lunar Montreal

She then its inspiration from its older brother the Nike Pre Montreal , but the watchful eye can also see a recent inspiration Roshe Run . This is definitely a pair for casual runners, which will combine performance with its sole Lunarlion and simple appearance. This version Liberty, highlights the printed Lotus Jazz on the toe box with mysterious triangles on the outer part of the boot. You will understand this package, by its appearance, but also by its pair selection and we enthusiastically look forward to be able to get it exclusively at Liberty on July 16. But like the previous pack you can expect the obtain the following month on the online store and at major NikeStore.