August14

I've been pretty down on a lot of the stuff NBC has done about the new fall season, especially the Jay Leno experiment. But here's something that strikes me as a smart move. NBC is streaming the pilot of Community on Facebook. It's sans commercials and free for anyone who's a Facebook user who's willing to become a fan of Community. Or they can send a link from the fan page to friends, or place it on their Facebook profile.

Marketing-wise, this makes a lot of sense. The demographic NBC is targeting is the Facebook generation. And just the idea of seeing something before it previews anywhere else -- on your laptop for free just by going on Facebook -- is easy as pie.