International Exhibition Audit

All over the world, there is a commonplace practice to control exhibition statistical parameters. Any large foreign exhibition must prove its statistics, otherwise potential exhibitors’ trust will decline.

To make a decision on participation, a potential exhibitor has to have reliable statistics at his disposal. Having assessed it, s/he decides on the economic effectiveness of allocating funds in the project. The criterion for exhibition statistics credibility is the fact that the exhibition has passed an independent audit.

The exhibition statistics audit is a procedure when an independent auditor verifies and confirms the following consumer properties (statistical parameters): the number of exhibitors and visitors, the exhibition space, the list and number of participating countries.

In the result of an exhibition statistics audit, the auditor provided the organizer with an Exhibition Audit Certificate, and the event is granted a Voluntary Audit Logo approved at the General Meeting of the members of the Russian Union of Exhibitions and Fairs.

The organizer states the actual quality of the exhibition, shows his openness and care for clients’ interests, attracts more national and foreign participants, when s/he provides consumers of exhibition services (entrepreneurs, manufacturers, specialists of all economy sectors) with exhibition statistics of the event.

An exhibition that passed an official exhibition audit during the past two years automatically becomes the Rating participant.

The Russian National Exhibition Rating is based on the audited statistics, it offers to the organizers an effective new tool to elaborate marketing strategies of their development and to position themselves better on the market on the basis of an independent comparative evaluation of events. Participation in the Russian National Exhibition Rating is an additional possibility to state the real quality of your exhibitions, and an incentive to improve it.