Gamecock crows EIEIO '08

Publisher's indie-focused gaming media event to lead into SXSW music festival on March 6 in Austin, Texas.

Making the most out of the decentralized nature of last year's E3 Media and Business Summit, indie-focused publisher Gamecock carved out a space for itself in the heart of the trade-show bustle in Santa Monica for its inaugural Expo for Interactive Entertainment, Independent and Original (EIEIO).

Awkward to return after having already held a wake for the live-and-well trade show, Gamecock has a more down-home experience in mind for this year's EIEIO. The publisher announced today that EIEIO '08 will take place at the Stubb's Bar-B-Q in its hometown of Austin, Texas, on March 6. Music fans may take note of the date, as Gamecock is positing the show as a lead in to SXSW, an annual music festival and conference taking place in the same locale that runs March 7-16.