Bendon

OVERALL

Owned

NZL

Rating

Lingerie

One of the world's largest intimate apparel companies, founded over 60 years ago. Operations in US, UK, Australia and New Zealand. Bendon closed its New Zealand manufacturing operations in 1999 to move production offshore. Merged with Australian lingerie company, Pleasure State, in 2011.

Company Assessment

This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.[Source 2012][More on Irresponsible Marketing]