With analytics adoption reaching saturation in most mature markets, the focus in many organizations has shifted to moving beyond baseline analytics capabilities as a means to outcompete their peers. As such, Gauge was conceived as a provider of a high end/ cutting edge analytics driven consulting experience; its mission helping businesses stay competitive through a more nuanced understanding of their data. Some of Gauge's key offerings incorporate the latest findings in academia from fields such as machine learning, artificial intelligence, complexity theory and the neurosciences, a testament to its commitment to bringing businesses the state of the art in data science.