The Omidi brothers, through their non-profit The Children’s Obesity Fund, would like to call attention to the new results of a 14 year study that found those who drink diet drinks with artificial sweeteners have a 15 percent increased risk for the development of Type 2 Diabetes than their counterparts who only drank regular soft drinks.

Beverly Hills, California (PRWEB) April 04, 2013

Children’s Obesity Fund founders Dr. Michael Omidi and Julian Omidi are concerned about recent findings that connect artificial sweeteners such as aspartame with the country’s obesity epidemic. A new study published in the American Journal of Clinical Nutrition reported an increased risk of weight gain and the development of Type 2 Diabetes for those who drink diet soda.

“While it is no secret that sodas, whether they are sweetened with corn syrup, sugar or zero-calorie sweeteners, are not good for you, the only reasonable benefit to consuming a ‘diet’ drink is its lack of sugar and caloric content, which ostensibly facilitates weight loss,“ says Julian Omidi, Children’s Obesity Fund co-founder. ”This new research refutes that belief leading us to conclude that there is little to no weight control benefit in consuming a diet soft drink.”

Researchers followed more than 60,000 female subjects for 14 years. Subjects who consumed diet drinks regularly were found to have a 15 percent increased risk for the development of Type 2 Diabetes than their counterparts who only drank regular soft drinks.

It is theorized that the enhanced sweetness of the diet drinks results in dulling the taste receptors, causing the drinker to consume more calories in order to satisfy the craving for sweets. Another theory suggests that the brain chemistry is affected by the artificial sweetness of the diet drinks. And since the body is not receiving calories from the sweet drinks, the brain stops signaling the release of hormones when sweet things are eaten, which could cause the body to fail to register satiety from fats and sugars. In essence, the study shows that diet drinks condition the body to crave more sweet drinks and foods acerbating the obesity problem.

Co-founded by Julian Omidi and Michael Omidi, M.D., the Children’s Obesity Fund (http://www.childrensobesityfund.org) seeks to help reverse the trend of rising obesity rates in America. The goal of the non-profit charity is to help people fully understand the obesity issue and its dire impacts on individuals and society as a whole -- and to use that knowledge to encourage children to grow up strong and healthy. Children’s Obesity Fund partners with other organizations to educate and support parents, educators and others so that we can all work together to raise healthy, active, social, and happy children. While the organization does not accept donations, it does encourage direct contributions of money and talents to the associations featured on our website. Children’s Obesity Fund is on Facebook at: http://www.facebook.com/pages/Childrens-Obesity-Fund/264244577009536?fref=ts and can also be found on Google+, Twitter and Pinterest.