Video: Susana Rodríguez de Tembleque

Embracing the “And”

About this video

At SYPartners, Susana Rodríguez de Tembleque leads a team of
designers to envision and bring to life transformational ideas for some
of the world’s most iconic companies. Using the example of IBM’s THINK,
an award-winning public exhibition that inspired thousands of visitors
to help articulate a vision for a better world, Rodríguez de Tembleque makes a case for designers to step up as change agents who lead
transformation—thinkers and doers who bring creativity, curiosity,
aspiration and craft to their work.

Speaker bio

Susana Rodríguez de Tembleque is the executive creative director of
SYPartners, a firm that helps companies design their future. Rodríguez
de Tembleque is responsible for pushing the originality and creativity
of SYPartners’ teams and work. She sets the overall creative vision for
the firm and leads her team of multidisciplinary designers to
conceptualize and then bring to life the rare, transformative
strategies, stories and ideas—be it through print or digital
experiences, environments, products, films and more. Rodríguez de
Tembleque also plays an active role in the work itself—helping the Gap
brand reimagine its store environment and customer experience, assisting
GE with cultivating a culture of innovation, and most recently working
with IBM to design a series of exhibitions, films and printed pieces
illuminating and explaining the idea of progress. Prior to joining
SYPartners, Rodríguez de Tembleque was a creative director of Wired
and a design director at VSA Partners. She is an active voice in the
design industry, a recipient of every major design award and has been
recognized by STEP as one of the “Ten Women to Watch.”