A Silver Breeze jewelry shop coming to Algonquin Building in Spa City

SARATOGA SPRINGS -- Jewelry shop A Silver Breeze is expanding into a third location in downtown Saratoga Springs, where it plans to become a high-end modern accessory boutique staffing 10.

The company, owned by Joel Schlesinger of Brooklyn, is renovating the retail space in the Algonquin Building at 516 Broadway, the former home of Next Summer. Company manager Karley Hoffman is overseeing the transformation of the downtown space as well as running the two jewelry kiosks at Wilton Mall and Aviation Mall. She went to Siena College for business and marketing, and she is full of energy and ideas.

"We sell trendy jewelry, as well as some classics," she said, describing her company's wares. "We have the Chamilia and Kameleon lines -- the beads, sterling silver and many items customers can personalize."

A Silver Breeze required more space than the mall kiosks because its online orders took off, Hoffman said. The company was outgrowing itself.

"We couldn't fulfill all the Web orders from kiosks," she said, smiling.

With the new shop comes additional room, which the company is filling with the latest lines of accessories. These include WeWood, wooden watches for men and women; designer Bering watches for men and women; Natural Life T-shirts, hair bands, pillows, coffee cups, trinkets and gifts; BellaRyann bangle bracelets; the Sak and SakRoots travel bags, purses and wallets; SwitchFlops interchangeable heels, ballet shoes and flip-flops; and Aquiesse soy candles and reed diffusers.

Besides offering the innovative lines, the Broadway store will feature a more modern, current look, Hoffman said. There will be a central seating area, and iPads will let customers check in via Foursquare and get a store discount. The current customer base is mostly women between 25 and 45; the company hopes the new space will bring in younger people, like Skidmore College students, as well as summer tourists of all ages.

For men, A Silver Breeze stocks some jewelry, watches and sunglasses. There are even wooden sunglasses for green shoppers.

"We're joining the Convention and Tourism Bureau as well as the Downtown Business Association," Hoffman said. "We are excited to have more access to the community to keep up with what's going on."

Even during the rest of the year, Hoffman intends to make the shop a destination location for loyal clients and known for its customer service.

"I don't want customers to rush out," she said. "I want to talk to them, get to know them and help them shop."

The jewelry store is scheduled to open by the beginning of April.

"I want people to know us by name and by face," Hoffman said. "I've been with the company six years, and so has my assistant manager, Kelly Murphy. I'd like customers to say, 'I want to go to A Silver Breeze and see Karley.' "