July 21, 2007

Breakfast as text: the theory of cerealativity

In response to our earlierposts on the new intellectual currents in breakfast-cereal advertising, David Haan has reminded me of Jeff Reid's graphical essay from In These Times, 3/29/1989, which was reprinted in Harper's Magazine in August of 1989, and also in the essay collection Theory's Empire. We now reprint again, for your (post-)prandicular pleasure, "Breakfast theory: A morning methodology":