JOHN LENNON ORIGINAL SKETCH FOR “SGT. PEPPER’S LONELY HEARTS CLUB BAND” ALBUM COVER WILL HIGHLIGHT JULIEN’S AUCTIONS’MUSIC ICONS IN NEW YORK

Outstanding Archive of Beach Boys Documents and Manuscripts, a Rare Django Reinhardt Guitar, Elvis Presley’s Very First Piano, George Michael’s suit, Woodstock, Pete Townshend’s 1964 guitar and Hundreds of Other Iconic Items of Music Memorabilia to Make History at Julien’s Auctions

May 20, 2017 – Hard Rock Cafe New York in Times Square

New York, New York – (April 27, 2017) – Julien’s Auctions, the world record breaking auction house to the stars, has announced one of the most remarkable auctions ever to take place in New York City — Music Icons 2017. Hundreds of pieces of iconic rock n’ roll memorabilia will go under the hammer representing some of the biggest moments in music history and the artists who have shaped pop culture. Music Icons 2017 will take place at Hard Rock Cafe New York in Times Square on Saturday, May 20, 2017 beginning with Session I at 10:00 a.m. From a rare John Lennon treasure to Elvis Presley’s very first piano, the highly-anticipated auction will give collectors and fans from around the globe an extraordinary opportunity to bid on items that bear remarkable historical significance in music.

John Lennon once occupied a home with his wife Cynthia known as Kenwood in Surrey. It was here that he also wrote some of the most famous Beatles songs including “Ticket to Ride” and “I Feel Fine.” Found in a sketchbook left behind at the home and recovered by the new owners is an extraordinary ink on paper sketch of “Sgt. Pepper’s Lonely Hearts Club Band” album cover, released in 1967. Lennon wrote much of the album before leaving the home in 1969. The astonishing sketch includes John Lennon’s handwriting of the album’s title on the central bass drum in the image. This sketch is one of the most significant and historically important pieces of Beatles memorabilia ever to be recovered. Ultimately, all of the Beatles had a hand in the final design of the album art.

This year, Sgt. Pepper’s Lonely Hearts Club Band celebrates its 50th Anniversary. The eighth album released by the Beatles is known to be one of the most influential and acclaimed works of all time with iconic songs such as “Lucy in the Sky with Diamonds,” “With a Little Help from My Friends” and “A Day in the Life.” The John Lennon album cover sketch is estimated at $40,000-$60,000.

The Beach Boys, the consummate rock/pop band of the 60’s, invented California rock with their signature pop sound. Recognizable as any group in rock history, The Beach Boys will be represented through an archive of vintage musical treasures and precious remnants. During an era that defined the California dream and “Good Vibrations,” The Beach Boys became the most popular surfing band in the nation. Their harmonies were a force and their genius rivaled even that of the Beatles. Their album Pet Sounds is still regarded asone of the most innovative and ground-breaking albums of all time. In the 1960s, the band gave the world such hits as “God Only Knows,” “Wouldn’t It be Nice,” California Girls” and so many others. Brian Wilson and his late brothers Dennis and Carl Wilson, along with Mike Love and Al Jardin, made up the preeminent pop group. For the first time ever, Julien’s Auctions will offer a collection of rare documents, manuscripts, photographs, handwritten notes and lyrics, lead sheets and band contracts all documenting one of the most celebrated bands in music history.

Other highlights include the guitar of legendary jazz guitarist “Django” Reinhardt (1910-1953), best known for his blend of folk music with jazz and swing styles. Reinhardt is the most influential European jazz guitarist to this day. Although Reinhardt lost two fingers, he figured out a resourceful fingering system to play the guitar and in 1934 became part of the Quintet of the Hot Club of France which quickly became an international draw and led to a long series of Ultraphone, Decca and HMV recordings. Julien’s Auctions has the distinct honor of offering the Levin Deluxe guitar played by Django Reinhardt and Fred Guy of the Duke Ellington Orchestra and also featured on the cover of Guitar Magazine (Estimate: $80,000-$100,000). Aside from this guitar having been played by Guy, Django Reinhardt was photographed with the guitar at a 1946 gig at The Aquarium in New York City. Reinhardt was invited to America by Ellington in 1946, who was later quoted as describing Reinhardt as “the most creative jazz musician to originate anywhere outside of the United States.” The Levin Deluxe is a non-cutaway archtop guitar with hand carved top and back, a spruce top and maple back and sides. It features two f-holes, black inlays, faux tortoiseshell pickguard and a sunburst finish. It is an unparalleled guitar to be offered at auction and unrivaled in its significance amidst the history of jazz.

A collection of items from the personal and professional lives of Frank Sinatra, Sammy Davis Jr., Johnny Cash, Liberace, Cher, Whitney Houston and more complete the auction.

JULIEN'S AUCTIONS PUBLIC EXHIBITION
& LIVE AUCTION LOCATION
Hard Rock Cafe New York
1501 Broadway – Times Square
New York, New York 10036

JULIEN'S AUCTIONS NEW YORK PUBLIC EXHIBITION
Monday, May 15th, 2017 – Friday, May 19th, 2017
11:00 a.m. – 9:00 p.m. EDT daily
Free to the Public

SPECIAL POST-AUCTION EXHIBIT
“Sgt. Pepper’s Lonely Hearts Club Band” album Lennon sketch
The Museum of Style Icons (Kildare, Ireland)Monday, May 22, 2017 – Sunday, June 4, 2017
Please note the album art will be on display for two weeks only at
Newbridge Silverware’s Museum of Style Icons (MOSI) following the auction.

Registering to Bid
Registration is required to bid in this live auction and can be done in person at the exhibition and auction, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818.

Enter Absentee bids. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online www.juliensauctions.com.

About Hard Rock International
With venues in 74 countries, including 174 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Florida, both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Julien's Auctions
Julien's Auctions is the world record-breaking auction house to the stars. Collaborating with the famous and the exclusive, Julien's Auctions produces high profile auctions in the film, music, sports and art markets. Julien's Auctions has received international recognition for its unique and innovative auction events which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien's Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Bob Hope, Elvis Presley, Frank Sinatra, Jimi Hendrix and many more. In 2016, Julien's Auctions received its second placement in the Guinness Book of World Records for the sale of the world's most expensive dress ever sold at auction, The Marilyn Monroe "Happy Birthday Mr. President" dress which sold for $4.81 million. Julien's Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson's white glove which sold for $480,000 making it the most expensive glove ever sold at auction. Based in Los Angeles, Julien's Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information, go to www.juliensauctions.com. Connect with Julien’s Auctions at www.facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions or www.instagram.com/juliens_auctions.