Logo Guidelines

NTFB’s new logo and brand direction, designed by RSW Creative, is comprised of two parts: the wheat stalk symbol and the wordmark. The wheat stalk, strongly identified with NTFB, has been refined to complement the Feeding America logo, and includes an arrow representing the upward growth and vision for the Food Bank. The wordmark uses a new customized font that creates a signature look, while simplifying the logo and increasing legibility. The color palette was also updated to align with the Feeding America brand identity.