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Google Places Puts Your Business on the Map

Posted on 08/09/2010

First there was Google Maps that gave you a birds-eye view of the world. But that wasn’t good enough, so Google gave us Google Street that allowed us to place the little yellow figure on designated streets to see a 360 degree view of the area. Now you can add valuable information about your business while prospects are standing right in front of your virtual door step. Everyone should set up this free listing for their business. Here are some helpful tips for Google Places.

Get your place in Google Places.
The first thing you need to do is set up a Google Places account for your business. This free directory displays your business phone number, website, operating hours and additional photos directly in Google Street view. Now customers get essential information without leaving the map. To set up your Google Places account, visit http://www.google.com/places.

Offer a reward.
Create a promotion that is specific to your Google Places entry. If you’re the type of business that uses coupons, here’s an opportunity to distribute one at no cost to you. From your entry you can drive people to your website for additional interactions with your business. With this information you can find out exactly how many visitors have come to your website through Google Places.

Support is key.
Customers can rate their experience with you in Google Places, and the difference between a four star and a five star business can be a deal breaker for some searchers. If customers have a great experience with your business they’ll share it. Conversely a bad review is just as likely to seep out onto the web. So give your customers the service and experience you want shared with the world. Don’t be afraid to encourage customers to write a review.