Imagineering the Magic-Disneyland DVD to debut April 5th

Imagineering the
Magic-Disneyland DVD to debut April 5th

(March 24, 2008) Disney Theme Park Merchandise releases on April 5th, the first in a series of
DVDs chronicling the inspiration and creation of the Disney Theme Parks and
Attractions told from the perspective of the Walt Disney’s Imagineers. On April
5th, the DVD will be available for sale at Disneyana Shop and several Imagineers will be on hand
for the signings.

The DVD, “Imagineering the Magic-Disneyland”, hosted by
Imagineer Dave Fisher, details through historical and never seen before film
footage, the beginnings of Disneyland in 1955 to present day with a rare glimpse
behind the scenes of the creation of “Finding Nemo Submarine Voyage”.

The DVD focuses on the early challenges Walt Disney faced in opening
Disneyland, how feature animation technique was applied to Attraction design and
how new technologies continue to drive new and exciting stories and guest
experiences. Inspiring and amusing anecdotes about the early pioneers of
Imagineering and their contributions to the success of Disneyland are shared by
many current day Imagineers.

Among the many notables joining Dave for these development stories and
Imagineer recollections include Marty Sklar, Tom Fitzgerald, Tony Baxter, Kathy
Rogers and Kevin Rafferty.

“We have wanted to take our Park DVD’s to a new level of storytelling,”
commented Betsy Singer, Product Developer for Disney Theme Park Merchandise.
“Our guests are very interested not only in the new and exciting attractions and
events our Parks are developing but they also want to know more about the
talented men and women who create them”.

“This DVD is a true homage to the original Imagineers that Walt Disney
recruited to build Disneyland and continues on with recognizing the new talents
that are influencing our Parks around the world.”

The second title, “Imagineering the Magic-Magic Kingdom at Walt Disney World
Resort” is slated to be released later this year. The “Imagineering the Magic”
series was created by Richard Skillman and former Imagineer Mark Rhodes and
produced by D7, a Disney production partner.