Monday, September 28, 2015

Online SUSTAINABILITY course

ESRM 320, Marketing and Management >From a
Sustainability (ENVIRONMENTAL
& SOCIAL RESPONSIBILITY) Perspective (SLN 14447) is an
online course (except for two mandatory in-person exams on
11.10 and 12.10) that does not charge an additional fee and offers 5
credits, NW, and I&S. This course has no
prerequisites. Below is overview info, and details are on the
website
at

Marketing
and
Management. In ESRM 320, we explore two of the four primary business
dimensions: marketing and human resource management (companion course ESRM
321
explores finance and accounting). Marketing refers to promoting, pricing,
and
distributing new and existing products and services that are aimed at
satisfying
consumers’ wants, needs, and objectives. Human resource management refers to
developing, managing, and motivating human capital and resources.

Sustainability. Refers to integrating environmental,
social,
and financial elements in order to meet the needs of people today without
compromising Earth’s capacity to provide for future generations. We will
explore
the meaning and importance of sustainable business practices that respect
and
adhere to best environmental science methods and ethical social
responsibility
standards. The context for this exploration will be assessing corporate
sustainability reports.

Learning Objectives (at the end of this
course, students should be able to do the following):