The argument here is that although the social and mobile landscapes look bleak, with companies like Facebook and Google dominating the space, we're poised to see a flourishing of new social applications based on mobile platforms. "It was all user-generated content. There was no massive wave of platform change, except to the extent that there were more people getting online." The current landscape, goes the argument, resembles the web landscape back in 2004 when web 2.0 was just getting started. "I think there is a lot of room to create new experiences and connect people. What are the kinds of experiences that aren’t happening yet in mobile? What core needs do people have now that aren’t being met by our current crop of mobile and social apps?"