Fifth Third Bancorp Increases Its Prime Rate to 4 Percent

CINCINNATI--(BUSINESS WIRE)--Fifth Third Bancorp (Nasdaq: FITB) announced that it is increasing its
prime lending rate from 3.75 percent to 4 percent, effective immediately.

The rate was last changed on Dec. 14, 2016, when Fifth Third increased
its prime rate from 3.50 percent to 3.75 percent.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of Dec. 31, 2016, the Company had
$142 billion in assets and operated 1,191 full-service Banking Centers,
including 94 Bank Mart® locations, most open seven days a week, inside
select grocery stores and 2,495 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North
Carolina. Fifth Third operates four main businesses: Commercial Banking,
Branch Banking, Consumer Lending, and Wealth & Asset Management. As of
Dec. 31, 2016, Fifth Third also had a 17.9 percent interest in Vantiv
Holding, LLC. Fifth Third is among the largest money managers in the
Midwest and, as of Dec. 31, 2016, had $315 billion in assets under care,
of which it managed $31 billion for individuals, corporations and
not-for-profit organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC, Equal Housing Lender