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PANTONE Color of the Year 2019 - Living Coral

The time has come when Pantone announces their Color of the Year for 2019! Their choice of colour for 2019 is Living Coral; an animating and life-affirming coral hue that embraces us with warmth and nourishment to provide comfort in our continually shifting environment.

PANTONE 16-1546 Living Coral

A stark contrast to last year’s Ultra Violet, Living Coral focuses on environmental preservation, and particularly the beauty we see in nature such as coral reefs. Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE 16-1546 Living Coral is evocative of how coral reefs provide shelter to a diverse display of colour.

“Colour enhances and influences the way we experience life.” Said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energising and nourishing, PANTONE 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

Due to the increasing onslaught of digital technology embedding into our daily lives, we are constantly striving to seek authentic and immersive experiences that enable connection and intimacy, therefore the engaging nature of PANTONE 16-1546 Living Coral welcomes humanising and engaging activity, symbolising our desire for playful expression.

PANTONE 16-1546 Living Coral will influence product development and purchasing decisions in multiple industries for 2019, including home furnishings, fashion, industrial design as well as product, packaging and graphic design!