A ‘marmite’ building explained

Social Media, Design for Print, Digital, Video

Getting 160 architects to attend an event is no mean feat...

...and that's exactly what we achieved for GEZE UK.

The brief was simple - getting Geze's sales team in front of architects in London and at the same time communicating its 150th anniversary.

Knowing how much architects like to hear their contemporaries speak and also debate controversial buildings, we suggested a speaker event in London. German-based Korean architect Eun Young Yi came over to the UK and spoke about his signature building, the new Stuttgart Library (love it or hate it) - which happens to have GEZE UK product used on it. We devised the initial speaker event concept and approached Eun Young Yi, as well as promoting and filming the event on the day.

Architects had the chance to hear Eun Young Yi explain his architectural philisophy, see his work, pose questions directly to him and pick up some valuable CPD points, at the event at St Katherine’s Dock.

A good time was had by all and at least now one Korean knows what marmite means!

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Client testimonial

“We were very proud to welcome Eun Young Yi to the UK and delighted that he agreed to speak and exhibit at our Jubilee reception. I’m pleased our guests took the opportunity to learn from his presentation, as well as challenging him on his more controversial work during the Q&A session.” - Kaz Spiewakowski, Manager Director, GEZE UK

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CIB is an award winning, full service construction marketing and construction PR agency. Based in Surrey and Cheshire, our services include PR, social media, design for print, corporate identity, digital, video and media planning/buying.