White made the transition from radio to television by joining ATV as a continuity announcer, and worked on a number of programmes including Star Soccer, Something Different as well as presenting several documentaries. After ATV became Central Independent Television in 1982, White stayed at the channel, becoming the first human to appear on the satirical puppet show Spitting Image.[1] For several years he provided the BBC Radio 5 Live football updates from East Anglia, and presented a weekly programme on BBC Radio Norfolk.[1]

In 1984, White moved back to the BBC to front BBC Look East, which he continues to present. His current co-anchor is Susie Fowler-Watt, whom he describes as: "A joy to present with. There is absolute trust between us, she can challenge people when it is needed, be light hearted when it is needed and, most importantly, we never try to upstage each other".[1] Whilst at Look East, White has been involved in two minor controversies relating to swearing live on air. In July 2002, when White was interviewing a member of the Cambridgeshire county council, a feed from one of the show's video editors in the production gantry was accidentally broadcast; the editor was shouting multiple expletives at the time.[2] The following month a prerecorded rehearsal of the Look East headlines (which featured White exclaiming "bugger" after making a mistake) was broadcast by mistake.[3][4] As presenter of Look East, White has hosted a number regional events, including the east's coverage of Children in Need,[5] and other charitable evenings.[6][7][8]

His journalism has won him several awards. He received a Lifetime Achievement Award from the BBC Nations and Regions Ruby Television Awards in 2006, and has also won a Creative Industries' Media Personality of the Year Award.[9] He won the Royal Television Society Television Personality of the Year in 2003[10] and Television News Presenter of the Year in 2000.[9] He was nominated for the Royal Television Society Award for Presenter of the Year in 2007, but lost out to Jeremy Paxman.[11][12] He won the RTS award for Regional Television Presenter of the Year in 2013, and again in 2014.[13]