Google Focuses on Stamp to Take on Snap

Published By : 07 Aug 2017 |Published By : QYRESEARCH

In the recent times, Google has been engaged with publishers for the development of a new product, named as Stamp, which is designed to present articles in a mobile magazine-like format, much like Snapchat’s Discover service. Stamp has evolved from the media relationships that Google already has for AMP, another product of it, which helps in loading articles faster, the Wall Street Journal (WSJ) reported earlier.

Google revealed in a statement that the achievements of the open source AMP project is mainly because of the continuous collaboration with publishers, particularly on working early on imminent features. “The company doesn’t have anything to reveal at the moment but it is looking forward to sharing new details soon,” the world’s largest search engine provider stated in the press release. Snap Inc., Snapchat’s parent company, is currently under pressure to prove that its image and video sharing application is serving up unique features to users.

While Snap Inc. has been continually developing novel methods of interaction on smartphones, Facebook has been regular in copying the most popular products of Snap. Google, too, has started to follow Snap’s creations nowadays. However, Snap is planning to change the Discover function of its app, with an increased focus on episodic video content. Presently, Google is in talks with a number of publishers, including CNN, Vox Media, the Washington Post, Mic, and Time Inc., persuading them to participate in this project.