location intelligence

How secure is your company’s network?
The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network.
Download the infographic from HERE Technologies.

This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the world’s leading location platforms in 2018.

Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.

Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.

In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors.
HERE can provide an additional layer of security and safeguard your company's reputation.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.

The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence.
With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas.
HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.

In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors.
HERE can provide an additional layer of security and safeguard your company's reputation.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.

As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.

Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper.
HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.

As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.

How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.

Zero-basing is re-emerging as a bold approach to optimising cost and spend allocation. This paper explains how to create the conditions for success.
Read on to discover:
how to lay the foundations for a successful zero-basing programme
how to define your impact of zero-basing on the future operating model
why emotional intelligence is critical to successful implementation.

Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper.
HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.

Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach,
Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.

How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.

Location has become paramount to building new apps, services, experiences and business models. If data is the new oil, then location is the crude oil. This is why most of the top location platform players have been developing technologies to power next-generation autonomous mobility systems. And the “richness” of location data and real-time intelligence are becoming strong monetization opportunities.
The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors, including Google, TomTom and Mapbox. Learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the world’s leading location platforms in 2018.

Automobile and heavy equipment manufacturers are ready to break free of the outdated state of their outbound supply chains. A lack of visibility contributes to a process that is ripe for optimization.
Manufacturers need reliable partners to help establish greater visibility of their supply chains and locate assets in real time. This ebook outlines how solutions from HERE Technologies can meet common supply chain challenges and help manufactures enable proactive decision-making and greater efficiency.
This ebook will help you understand how location intelligence from HERE:
• Enables manufacturers tackle key supply chain challenges and begin a new phase of smart optimization
• Helps manufacturers establish more accurate supply chain ETAs
• Utilizes a range of technologies to provide real-time locations – both indoor and outdoor

In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable.
This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements.
This ebook will help you understand how Auto Mobility Operations helps:
• Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK
• Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data
• Create a frictionless and compelling UX - with APIs, mapping

Automobile and heavy equipment manufacturers are ready to break free of the outdated state of their outbound supply chains. A lack of visibility contributes to a process that is ripe for optimization.
Manufacturers need reliable partners to help establish greater visibility of their supply chains and locate assets in real time. This ebook outlines how solutions from HERE Technologies can meet common supply chain challenges and help manufactures enable proactive decision-making and greater efficiency.
This ebook will help you understand how location intelligence from HERE:
• Enables manufacturers tackle key supply chain challenges and begin a new phase of smart optimization
• Helps manufacturers establish more accurate supply chain ETAs
• Utilizes a range of technologies to provide real-time locations – both indoor and outdoor

Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services.
The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—as it named HERE the “undisputed leader” in location based services.
Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform.
See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.

For 100% operational readiness in a data-driven culture, you need an optimized location platform.
Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements.
Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space.
Download this free report to learn more about
Why HERE topped Google to take 1st place in the ranking
The relative strengths and weaknesses for each vendor- including data, enablers, and features
The strategies vendors use to stay responsive towards changes in technology and trends
To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.