5 PREFACE Small businesses in Alberta have demonstrated they are a vital lynchpin to the provincial economy. From the small environmental consulting firm to the familyowned trucking company, small businesses meet the diverse needs of Albertans throughout the province. Without small businesses, many of our province s achievements would not be possible. Small businesses are also key contributors to employment, income, and quality of life in communities, and they are not slowing down. As outlined in the following pages, small businesses are not only surviving, they are thriving. Between 2012 and 2013, over 10,000 small businesses were added to Alberta s business landscape. Along with this sharp increase in numbers, small businesses generated the second-highest GDP per capita in the country, demonstrating an impressive ability to create wealth, making Alberta a great place to do business. The 2014 Small Business, Big Impact: Alberta Small Business Profile provides useful statistics about the contributions made by small businesses to the provincial economy and their roles in some of Alberta s important and growing industries. ALBERTA SMALL BUSINESS PROFILE

6 HIGHLIGHTS $19,876 Alberta 95% Small Business $13,043 Canada The overwhelming majority. Small businesses are strongly represented across Alberta s economy, making up 95 per cent of all businesses in the province. Strong contributors to the economy. In 2013, Alberta s small businesses were leaders among Canadian provinces, generating a GDP per capita that far exceeded the national average. 65% Medium/Large Business 35% Small Business 18.5% Alberta 12.1% Canada 75% Medium/Large Business 25% Small Business Job creators. Small businesses in Alberta are responsible for 35 per cent of all private sector employment in the province. Continued growth. Between 2003 and 2013, the number of small businesses in Alberta increased by nearly 19 per cent - the second highest growth rate in Canada. Creators of value. In 2012, small businesses contributed to 25 per cent of Alberta s Gross Domestic Product. 2

7 SMALL BUSINESS IN ALBERTA SMALL BUSINESSES IN ALBERTA Small businesses in Alberta are more energized than ever before, actively growing while they identify and seize new opportunities. Small businesses are essential players in Alberta s business landscape. They fill a variety of roles and niches and can be found in every corner of the province and every aspect of the provincial economy. In many ways, they are responsible for propelling our province s development forward. Even in Alberta s resource industries, large, multinational companies rely heavily on small businesses for countless goods and services. Small business is vital not only for our economy, but also for the quality of life that Alberta s communities enjoy. As small businesses in Alberta increase in numbers, they are more energized than ever before, actively growing while they identify and seize new opportunities. For the purposes of this publication, a small business is one that has between 1 and 49 employees 1. It is recognized that Alberta is home to many self-employed individuals who make considerable contributions to the provincial economy. However, as these individuals do not have paid employees, they are not considered small businesses for the purposes of the statistics in this publication. 1 Statistics, tables and figures in this document are based on this definition, unless stated otherwise. ALBERTA SMALL BUSINESS PROFILE

8 SMALL BUSINESS IN ALBERTA Small in size but overwhelming in numbers Small businesses continue to represent the overwhelming majority of businesses in the province. In 2013, small businesses comprised 95 per cent of all businesses in Alberta, the same proportion as in TABLE 1 Number of Businesses in Alberta, 2013 # of Businesses % of Total Total Small Businesses 158,049 95% Total Medium & Large Businesses 7,558 5% Total All Businesses 165, % Source: Statistics Canada (Canadian Business Patterns) Year-over-year, the total number of small businesses in Alberta grew by over 10,000, an increase of seven percent. The number of medium and large businesses also increased by seven percent compared to This sizeable growth rate is a reflection of Alberta s economic growth. Businesses of all sizes are taking advantage of economic opportunities, which are attracting large numbers of new small business entrants. Nearly two-thirds of small businesses are micro-businesses ; that is, they have only between one and four employees. Small businesses with more than four employees are less common. FIGURE 1 Share of Total Small Businesses, by Employee Size 63% 1 to 4 Employees 29% 5 to 19 Employees 8% 20 to 49 Employees Source: Statistics Canada (Canadian Business Patterns) 4

9 SMALL BUSINESS IN ALBERTA Small businesses across the economy make up close to 90 percent of all businesses within the province. Their widespread strength in numbers is one indicator that small businesses play vital roles in all parts of Alberta s economy. Rather than being focused on a handful of areas, small businesses can be found everywhere, selling their products and services to consumers, and other businesses, small and large. FIGURE 2 Percentage of Businesses by Enterprise Size and by Industry in Alberta, % 95% 90% 85% 80% Agriculture & Forestry 1-49 Employees Employees 200+ Employees Oil & Gas Construction Transportation & Warehousing Manufacturing Retail and Wholesale Trade Finance, Insurance and Real Estate Professional, Scientific & Technical Services Administrative, Management, Support & Waste Services Information Arts, Entertainment, Accommodation, Food & Recreation Other Services Source: Statistics Canada (Canadian Business Patterns) ALBERTA SMALL BUSINESS PROFILE

10 SMALL BUSINESS IN ALBERTA Leading the country in small business growth The growth profile of small businesses suggests that Alberta is not only welcoming new business entrants, but seeing businesses scale up. Without question, Alberta continues to be one of the best places in Canada to establish a small business and find success. Our province remains a national leader in small business growth, with the number of small businesses rising by almost 19 percent over the past ten years. This far outpaces the Canadian growth rate of 12.1 percent. FIGURE 3 Small Business Cornerstone of the Economy [Percentage Change in Small Business Establishments] 25% 20% 15% 10% 5% 0% -5% 19.8% 18.5% 14.0% 6.6% 1.4% 2.6% 12.1% = Canadian Average 1.4% -1.5% -3.9% -10% -15% -14.7% -20% ON AB BC NL MB QC SK NS NB PEI Source: Statistics Canada (Canadian Business Patterns) Interestingly, the growth profile of small businesses suggests that Alberta is not only welcoming new business entrants, but seeing businesses scale up with time. Between 2008 and 2013, the number of micro-businesses has grown by nearly 12 percent. This is consistent with previous years, as new business entrants tend to start out small. Over the same period, however, the number of large small businesses (i.e., those with 20 to 49 employees) has grown by nearly 16 percent. This suggests that several small businesses have taken on more employees and scaled up to seize more and better opportunities. 6

11 SMALL BUSINESS IN ALBERTA TABLE 2 Net Growth in Number of Businesses Change by Business Size Change in # of Businesses Growth Rate Change in Small Businesses 14, % Businesses with 1 to 4 Employees 10, % Businesses with 5 to 19 Employees 2, % Businesses with 20 to 49 Employees 1, % Change in Medium and Large Businesses % Total Change in Number of All Businesses 15, % Source: Statistics Canada (Canadian Business Patterns) With a business-friendly atmosphere and competitive tax rates, the province continues to welcome substantial investment. This is fostering many diverse opportunities, making Alberta an excellent place to start a business and find success. Albertans also have a favourable view of business ownership and an entrepreneurial bent, as shown in the Global Entrepreneurship Monitor (GEM). The GEM is an annual survey of entrepreneurship activity, aspirations and attitudes of individuals around the world. According to the GEM, nearly 60 percent of Albertans see entrepreneurship as a good career choice, and approximately 35 percent of Albertans know someone who has started a business in the past two years. Albertans also feel confident about business ownership; nearly 60 percent feel they have the knowledge and skills to launch a venture. These factors perhaps help explain a noticeable upswing in small businesses between 2012 and FIGURE 4 Number of Small Businesses in Alberta, , , , , , , Source: Statistics Canada (Canadian Business Patterns) ALBERTA SMALL BUSINESS PROFILE

12 SMALL BUSINESS IN ALBERTA Small businesses weathered a volatile period around the economic downturn, which Alberta experienced in Their ranks rose and fell in response to changing employment conditions. By 2011, Alberta s economic recovery took hold and the number of small businesses grew steadily in recent years. In 2013, Alberta had wholesale trade valued at over $78.6 billion, and retail sales valued at over $73.1 billion. Between 2012 and 2013, the number of small businesses rose sharply, providing further indication that Alberta s economy is on very firm footing. The ranks of small business are swelling as entrepreneurial Albertans respond to new opportunities generated by the province s economic and population growth. If this expansion continues, it is reasonable to assume the number of small businesses in Alberta will hit a new high in Playing essential roles in building Alberta Small businesses play vital roles across the entire economy. This is particularly the case in the industries of construction; professional, scientific and technical services; and retail and wholesale trade. Approximately half (51 percent) of all small businesses in Alberta operate in these industries. This makes sense when you consider the nature of Alberta s economy and investments being made around the province. Natural resource development, especially energy development, continues to be a mainstay of Alberta s economy. Resource extraction and processing requires substantial technical and professional expertise, including architecture, engineering, environmental and inspection services. Large resource companies often look to small businesses to subcontract a number of these services. Investments in energy and other natural resource development have positive impacts in other parts of the economy. This, along with population growth, contributes to residential, commercial and industrial construction demands. Sixteen percent of all small businesses in Alberta are involved in a great build-out that continues to take place across the province. This expansion generates a great deal of trade as industries, businesses and consumers open their pocketbooks. In 2013, Alberta had wholesale trade valued at over $78.6 billion, and retail sales valued at over $73.1 billion. Albertans had the highest average weekly earnings amongst all Canadians in 2013, giving the province significant purchasing power and attracting many small businesses to retail and wholesale trade. Small businesses in certain sectors are responsible for a greater share of employment relative to their numbers. For example, only 3 percent of Alberta s small businesses are found in manufacturing but they account for 7 percent of all small business employment. Similarly, only 7 percent of small businesses are in arts, entertainment, accommodation, food and recreation; however they employ 15 percent of all Albertans who work for a small business. 8

14 SMALL BUSINESS IN ALBERTA Standing out in Canada and holding strong In 2013, Alberta s real Gross Domestic Product grew by 3.9 percent, the thirdstrongest growth rate among the provinces. The province also passed the four million mark in population, as between June 2012 and June 2013 over 105,000 people moved from other provinces and countries to call Alberta home. Compared to those in other provinces, small businesses in Alberta stack up very well. Small businesses remain a sizeable and important portion of the provincial economy, contributing 25 percent of Alberta s GDP. This is in line with the GDP contributions of small businesses in other provinces. When you consider that Alberta s GDP is heavily influenced by the activity of many large natural resource companies, the contribution of small businesses is all the more impressive. In 2012, Alberta s small businesses generated the second-highest GDP per capita in Canada. Small businesses in Alberta and Saskatchewan have both stood out as leaders in this measure for several years, eclipsing other provinces and far outpacing the Canadian average. FIGURE 7 Small Business GDP per Capita by Province, 2012 $25,000 $20,000 $15,000 $13,043 = Canadian Average $10,000 $5,000 0 BC AB SK MB ON QC NB NS PEI NL Source: Statistics, Canada BC Stats Small businesses in Alberta also continue to punch above their weight in generating employment opportunities. In 2013, over a third (35 percent) of all private sector employment in the province was attributable to small businesses, the same proportion as the previous year. This is slightly below the Canadian average, but very much in line with most other provinces. This is remarkable considering the uniqueness of Alberta s economy, particularly with respect to its position in natural resource development. There are many large corporations in the province employing thousands of Albertans. One might therefore expect small business share of the workforce to be fairly low. Instead, Alberta s small businesses are holding their own as a consistent and significant source of employment. 10

15 SMALL BUSINESS IN ALBERTA FIGURE 8 Share of Total Employment in Alberta, % Small Business (< 50 employees) 21% Medium Business (50 to 299 employees) 44% Large Business (> 299 employees) Source: Statistics Canada (SEPH) FIGURE 9 Small Business as a Percentage of Private Sector Employment by Province, % 50% 40% 37.2% = Canadian Average 30% 35.2% 20% 10% 0% BC AB SK MB ON QC NB NS PEI NL Source: Statistics Canada (SEPH) Once again, Alberta is a leader in Canada for the number of small businesses per 1,000 people. This reflects the province s diverse economic opportunities and its success in creating a business-friendly climate that encourages people to establish a business and chase their entrepreneurial dreams. FIGURE 10 Number of Small Business per 1,000 People by Province, = Canadian Average BC AB SK MB ON QC NB NS Source: Statistics Canada (Canadian Business Patterns) PEI ALBERTA SMALL BUSINESS PROFILE

16 SMALL BUSINESS IN ALBERTA Engaging Alberta s youth in the workforce Small businesses remain an important source of employment for young people in the province. Continuing a longstanding trend, the age profile of employees in small businesses trends younger than in medium and large businesses. In 2013, among businesses with less than 20 employees, nearly one quarter (21 percent) of employees were between the ages of 15 and 24. In comparison, only seven percent of large companies workforces were comprised of people in this age range. FIGURE 11 Age Structure of Employment by Enterprise in Alberta, % 3% 2% 2% 2% 12% 12% 14% 16% 80% 18% 20% 23% 25% 60% 40% 47% 47% 50% 50% 20% 0% 21% <20 Employees 18% 20 to 99 Employees 10% 100 to 500 Employees 7% >500 Employees Ages 15 to 24 Ages 25 to 44 Ages 45 to 54 Ages 55 to 64 Ages 65+ Source: Statistics Canada (Labour Force Survey (LFS)) This trend is likely due to the nature of opportunities in different sizes of businesses. Larger companies often have greater financial flexibility than small businesses, and can attract older and more experienced workers at higher rates of pay. This puts small businesses in the unique position of serving as a training ground for younger workers who are looking to gain experience and launch their careers. 12

17 SMALL BUSINESS IN ALBERTA LOCALIZE EDMONTON, AB Photo Credit Mack Male Meghan Dear was frustrated. She was shopping for groceries and, like a growing number of consumers, wanted to know more about the food in the store. Where was it coming from? The question seemed simple enough, but the answer was elusive. Information on display in the store was poorly presented. It wasn t consistent, and sometimes wasn t even all that informative. Meghan s entrepreneurial side decided to take action to fill this gap, and from there, Localize was born. Localize provides a quick and easy way for customers to get the information about the food they buy, identifying the products in stores that originate locally. Localize does the hard, and often time consuming work that can be daunting and complex for many grocers. With innovative research methods, the Localize team reaches out to food producers to gather and confirm information about the origins of that food and keeps that information up-to-date. Using the results of that research, Localize scores food based on production location, ownership location, ingredient origins and sustainability. Grocers participating in Localize are provided with labels that feature unique Quick Response (QR) codes, which they can use to place a label on the shelf beneath their products. Customers in store can view a summary of where the product has come from on the label, and if they want more information, they can use their cell phones to scan the QR code, and get the full story of that product within seconds, enabling them to make more-informed choices as they shop. The result is win-win-win, for food producers, grocers and customers. Today, hundreds of grocers participate in Localize an amazing success that started out with a great idea and grassroots engagement. In 2011, Meghan produced a prototype Localize label and visited a number of local grocers. At Sobeys Nottingham in Sherwood Park, which was known for supporting local producers, Meghan was asked to start the following week. Five labels in one store eventually grew into hundreds of labels in hundreds of stores. Localize has since won awards for the Best Social Business Case in the Social Enterprise World Forum, and the Grand Prize Fast Growth in the TEC VenturePrize competition in Alberta. Meghan cites the hard work of her team as key to Localize s success. The real innovation for Localize has been putting really smart people together to concentrate entirely on tough problems. We ve put a lot of time and sweat into collectively dissecting problems and testing solutions. Localize is now on a track to intensify its work by leveraging its data collection and analytic capabilities. It s also looking to expand across Canada and into the United States, and recently put new boots on the ground in Ontario. One of our greatest assets has been starting Localize in Alberta, explains Meghan. There s an energy here for new solutions and a momentum for new ideas. localizeyourfood.com ALBERTA SMALL BUSINESS PROFILE

18 KEY INDUSTRIES IN FOCUS KEY INDUSTRIES IN FOCUS In 2013, the value of Alberta manufacturing shipments rang in at $73.8 billion. In this section we take a closer look at some of Alberta s key industries including: manufacturing; architecture, engineering and construction; transportation; and tourism. These industries have particular importance for Alberta s economy and small businesses are key players in these industries. Manufacturing The manufacturing industry in Alberta remains one of the key industries in the province. In 2013 the manufacturing sector accounted for 6.9 percent of the province s GDP, and the value of Alberta s manufacturing shipments rang in at $73.8 billion 2. Most of Alberta s manufacturing is undertaken by small businesses, with these firms comprising 87 percent of all businesses in the industry. Many of these small businesses are providing manufactured components for large companies. FIGURE 12 Small Business as a Percentage of the Manufacturing Industry in Alberta, 2008 & % % 60% 40% 20% 0% Total Wood & Paper Petroleum & Coal Products Chemical Plastics & Rubber Products Nonmetallic Mineral Products Metal Fabrication Machinery Food & Beverage Source: Statistics Canada (Canadian Business Patterns) 2 Source: Alberta Innovation and Advanced Education: Highlights of the Alberta Economy,

19 KEY INDUSTRIES IN FOCUS Small businesses working in metal fabrication and machinery manufacturing make up one third of all small manufacturing businesses in the province. Over the past five years, these two sectors grew by 4 and 2 percent respectively. Small businesses in these industries have clearly benefited from the substantial levels of investment that have been flowing into energy development and construction within the province. TABLE 3 Total Small Business in Manufacturing in Alberta, 2008 & 2013 Industry Grouping Year Change Total Manufacturing 4,658 4,682 1% Wood & Paper % Petroleum & Coal Products % Chemical % Plastics & Rubber Products % Nonmetallic Mineral Products % Metal Fabrication 967 1,006 4% Machinery Manufacturing % Food & Beverage Manufacturing % Source: Statistics Canada (Canadian Business Patterns) ALBERTA SMALL BUSINESS PROFILE

20 KEY INDUSTRIES IN FOCUS Architecture, Engineering and Construction A striking development during the past year has been a marked rise in the number of small businesses in the architecture, engineering and construction industry. There were nearly 29,000 small businesses in this industry in 2013 a 12 percent increase from As in previous years, small businesses comprise the overwhelming majority of businesses in every sub-sector in this industry. FIGURE 13 Small Businesses as a Percentage of Total Architecture, Engineering, and Construction Industry in Alberta, 2008 & % 80% 60% 40% 20% 0% Total Utility Systems Construction Residential Construction Non-residential Building Construction Land Subdivision Highway, Street and Bridge Construction Other Heavy and Civil Engineering Construction Building Finishing Contractors Building Equipment Contractors Foundation, Structure and Building Exterior Construction Specialized Design Services Other Specialty Trade Contractors Architectural, Engineering and Related Services Source: Statistics Canada (Canadian Business Patterns) The boost in small businesses has been widespread across this industry, but is especially evident in residential construction, building equipment contractors and building finishing contractors. Compared to the previous year, there were 424 additional small businesses in residential construction, 393 additional small building equipment contractors, and 520 small building finishing contractors. A look at the growth of residential neighbourhoods in Edmonton and Calgary helps to understand how opportunities have exploded for small businesses within this industry. With thousands of people moving to Alberta from across Canada and around the world, demand for housing has remained strong. Good employment opportunities, stable income levels, and low interest rates have also made it an attractive time for people to build new homes and for businesses to invest in multifamily residential buildings. The number of small businesses in non-residential building construction has also grown between 2012 and 2013, with 158 additional small businesses in this sub-sector. With Alberta s economy now on sure footing and actively growing, commercial and industrial activity is brisk. 16

21 KEY INDUSTRIES IN FOCUS Alberta s growing economy has also attracted an increasing number of small businesses providing architectural, engineering and related services. The majority of these are consulting firms with a handful of employees, serving many different types of construction projects at various stages of development. These businesses also tend to be fairly easy to start, with a minimal amount of overhead. A number of new entrants in this sub-sector may be business owners, who were previously employed by large companies and, lured by the amount of opportunity in the sector, chose to strike out on their own during the past year. TABLE 4 Total Small Businesses in Architecture, Engineering, and Construction in Alberta, 2008 & 2013 Industry Grouping Year Change Total Architecture, Engineering, and Construction 25,463 28,950 14% Residential Construction 3,707 4,244 14% Non-residential Building Construction 988 1,252 27% Utility Systems Construction 1,033 1,250 21% Land Subdivision % Highway, Street and Bridge Construction % Other Heavy and Civil Engineering Construction % Foundation, Structure, and Building Exterior Contractors 3,126 3,274 5% Building Equipment Contractors 3,710 4,411 19% Building Finishing Contractors 3,796 4,147 9% Other Specialty Trade Contractors 2,057 2,540 23% Architectural, Engineering, and Related Services 5,591 6,277 12% Specialized Design Services % Source: Statistics Canada (Canadian Business Patterns) ALBERTA SMALL BUSINESS PROFILE

22 KEY INDUSTRIES IN FOCUS Transportation The importance of transportation to Alberta s economy cannot be overstated. Alberta companies, their employees and their customers all rely on the transportation industry. Transportation businesses facilitate the efficient movement of people and goods, enabling products to reach consumers, industries to reach resources, and service providers to reach clients. Small businesses make up at least 80 percent of all businesses in each major subsector of the transportation industry. The highest representation of small business is in truck transportation. FIGURE 14 Small Businesses as a Percentage of Total Transportation Industry in Alberta, 2008 & % 80% 60% 40% 20% % Air, Rail & Water Transportation Truck Transportation Sightseeing & Passenger Transportation Pipeline Transportation Support Activities for Transportation Source: Statistics Canada (Canadian Business Patterns) In 2013, there were 6,784 small truck transportation businesses an increase of nearly 21 percent. The number of small truck transportation businesses has grown by 22 percent between 2008 and This makes sense when you consider Alberta s geographic position. As a landlocked province with a high-quality highway network, we rely on freight trucks as a convenient and economical way to move merchandise. Truck transportation is a reliable way for Alberta industries and businesses to transport goods to U.S. markets and to tidewater ports. In last year s Small Business Profile, it was noted that with Alberta s return to stable economic footing, small transportation businesses were well positioned to seize opportunities and grow. This prediction seems to have come true. It is interesting to note a sizeable jump in the number of small businesses in only one year. Between 2012 and 2013 the number of small truck transportation businesses grew from 5,619 to 6,784 - an increase of nearly 21 percent. This serves as a very clear indicator that Alberta s economy has not only recovered, but is actively growing. Substantial growth in the number of small businesses in the transportation industry suggests a considerable increase in shipping opportunities, based on a higher production of goods. 18

23 KEY INDUSTRIES IN FOCUS TABLE 5 Total Small Businesses in Transportation in Alberta, 2008 & 2013 Industry Grouping Year Change Total Transportation 6,816 8,180 20% Air, Rail, & Water Transportation % Truck Transportation 5,561 6,784 22% Sightseeing & Passenger Transportation % Pipeline Transportation % Support Activities for Transportation % Source: Statistics Canada (Canadian Business Patterns) Tourism Alberta boasts a range of cultural, historical and outdoor delights that make the province an attractive tourism destination. Tourism also provides many opportunities for economic growth and diversification in Alberta. In 2012, direct visitor spending by all tourists (resident and non-resident) in Alberta was over $7.41 billion. In addition, Alberta reported for the same year million person-nights of overnight accommodation stays 3. The tourism industry is overwhelmingly comprised of small businesses. In all industry sectors they represent at least 85 percent. The highest percentage of small business is found in the travel services sub-sector, while small business representation is the lowest in the accommodation sub-sector. This may be due to the presence of large hotel chains in this sector contributing considerably to the accommodations offered. In 2013, there were over 10,000 small tourism businesses in the province 15 percent more than the previous year. Between 2008 and 2013, the number of small tourism businesses grew by 8 percent. In the sub-sectors transportation, accommodation, and food and beverage services, the number of small businesses grew by 9, 12 and 14 percent respectively. At the same time, small business representation in other sub-sectors, such as recreation and entertainment and travel services, declined. 3 Source: Statistics Canada and Tourism, Parks and Recreation ALBERTA SMALL BUSINESS PROFILE

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