We take New Media and Thought Leadership to a whole new level

About The Bloor Group

The Bloor Group is an independent research firm that produces objective, high-quality analysis of enterprise technology products, services and markets via new media outlets and traditional research methods.

The integrity of this research is a prized possession.

The Bloor Group’s success and reputation depends on the independence and objectivity of its research. Bloor Group analysts, whether directly employed or simply acting as associates, do not sell their opinions.

WE ILLUSTRATE THIS BY OUR ACTIONS:

We say what we mean. Our independence is transparent in the research work and commentary that we regularly provide. We fully control our research schedules, and publish our judgments and conclusions accordingly. Companies cannot purchase favorable opinions, and will never be able to.

The Bloor Models. We employ specific methods, based primarily on engineering models, in order to understand the nature of information technology. These models have been refined and tested over two decades for accuracy. In many cases these models enable us to understand the nature of emerging technology.

There is no Party Line. We choose not to employ puppets. While we tend to arrive at a consensus opinion most of the time, there is no obligation for any analyst to agree with the opinion of any other analyst employed by or associated with The Bloor Group.

What we do?

Deliver Quality Content

Webcasts

Whether you’re a professional who’s looking to make an expensive enterprise software purchase, or an innovative vendor who’s looking to capture an audience, we produce both regular and occasional interactive webcasts designed to generate meaningful content.

Research

Our research offers detailed perspectives on information management solutions. Our mission is to help the audience gain an appreciation of often complex technologies and concepts, allowing for greater insight and understanding.

Publications

We write, curate and publish vendor-neutral articles from dozens of independent analysts and industry experts, all with one purpose: to help readers further make sense of the constantly evolving information management landscape.

MaryJo Nott

Rebecca Jozwiak

David Boone

Our Services

MISSION

As a hybrid New Media/Analyst firm, our purpose is twofold: we seek to educate business and IT professionals on the array of technologies and methods available for managing information, and we provide innovative vendors with the resources to promote enterprise software and services.

PHILOSOPHY

Transparency pervades everything we do at The Bloor Group. Achieving that vision calls for more than just first-class technology analysis. It requires a commitment to the creation of meaningful content generated by a range of innovative media formats that tease out valuable kernels of information and wisdom.

WEBCASTS

Designed for the busy professional who’s looking to make a smart enterprise purchase, our Webcasts feature innovative vendors and independent analysts, for the purpose of showing exactly how software products work. Our flagship events include The Briefing Room, Hot Technologies, TechWise and Tech Lab.

RESEARCH

Our research programs provide the highest quality of research to the widest IT audience in a way that enhances their business decisions and understanding of the market. Each project involves an in-depth focus on a specific topic and culminates into a full research report.

PUBLISHING

Our reputation rides or falls on the basis of accuracy, clarity and talent. It is evident in the articles we publish, in the white papers we write and in the artwork with which we enrich our publications. Writing is an activity in which we take particular pride and have a wealth of experience.

SOCIAL

Social Media is not just about sentiment – it’s about building a professional network. Combined, we have 100K+ Twitter followers, thousands of LinkedIn connections and hundreds of subscribers on YouTube. When industry news breaks, we dominate social media to tell folks about it.