While I'd love to see Apple reveal something completely unlike the leaked parts, I think the leaks demonstrate how laughable Cook's comment was. Perhaps he should have added the qualification, "Except the iPhone."

Thought these were Cookie Monster eyes at first glance! Anyway, what's with the openings on the side of the earbuds? (You have to watch the video to see this--you can't see them in the picture, only the front opening which I assume is the actual "loudspeaker" part.)

The opening on the sides? You mean this part? That's where the speaker is, I would guess.

While I'd love to see Apple reveal something completely unlike the leaked parts, I think the leaks demonstrate how laughable Cook's comment was. Perhaps he should have added the qualification, "Except the iPhone."

It's only laughable if you make an assumption as to what he was referring to. Why would you assume "secrecy" was about parts leaks.

What was the most publicized secrecy issues Apple had the last couple of years? Not parts leaks, the average consumer is clueless to these. The biggest stories were prototypes left in bars. Seen any of those lately? Didn't think so.

In my book, seems like Cook has addressing the biggest issue Apple had the past couple of years.

The only thing he specifically did mention re: secrecy was deals to purchase companies. That's been a bit more hush hush as well.

The font used looks like Klavika or Deria Sans, fonts which Apple has never used anywhere.

EDIT 2: Just looked up current Apple earbuds. They don't use one of the usual apple fonts for the R/L signs either. It seems to be the same font as the one in this leak. You can ignore all this. Those may be real, sadly.

We've had iPhone 3...iPhone 4...hmmm wonder what the next one will be called?????????? 3, 4...oh I know 5!

We never had an iPhone 3, we had an iPhone 3g. The iPhone 4 is the iPhone 4 because it is the fourth iPhone, the iPad 2 is the iPad 2 because it is the second iPad, now, what would a sixth iPhone be called? iPhone 6.

We never had an iPhone 3, we had an iPhone 3g. The iPhone 4 is the iPhone 4 because it is the fourth iPhone, the iPad 2 is the iPad 2 because it is the second iPad, now, what would a sixth iPhone be called? iPhone 6.

Calling the 6th iPhone the iPhone 5 is as wrong as calling the 5th iPhone the iPhone 4S.... Which is to say not wrong at all.

The next iPhone will almost certainly be called "iPhone" but it's easier for people to understand iPhone 5 so that's why we call it that from time to time.

We never had an iPhone 3, we had an iPhone 3g. The iPhone 4 is the iPhone 4 because it is the fourth iPhone, the iPad 2 is the iPad 2 because it is the second iPad, now, what would a sixth iPhone be called? iPhone 6.

Just stop.

You're going to be sorely disappointed but it will be nice later next month when iPhone 6 trolls all have to slink back into their caves.

There is no doubt in my mind at least, that these will be near enough equal in quality to the current headphones, as far as sound quality and comfort goes, which makes them absolutely terrible by default.

We never had an iPhone 3, we had an iPhone 3g. The iPhone 4 is the iPhone 4 because it is the fourth iPhone, the iPad 2 is the iPad 2 because it is the second iPad, now, what would a sixth iPhone be called? iPhone 6.

Nope, illogical. Can't just skip 5. Most users are clueless to the number of models in existence, but they expect 5 to come after 4....not 6.

There is no doubt in my mind at least, that these will be near enough equal in quality to the current headphones, as far as sound quality and comfort goes, which makes them absolutely terrible by default.

But I agree to the fact that "iPhone 5" has gained a certain recognition value by now and for all I care, let's call it iPhone 5 until it comes out. The actual name won't be iPhone 5, I'm sure about that.

Interesting catch. I see them as Avenir. I did read some where that they were changing up the font to this. Would make sense. Wish he put them in his ear. They look uncomfortable, no? There was a photo on 9to5 mac of the writing on the cord. It said designed in California made in Vietnam. What company in Vietnam would they use for manufacturing?