inneractive is excited to announce that it has positioned itself as the first ever ad mediation platform for rich media mobile advertising on a global scale. With many mobile advertising solutions competing to produce significant revenue for developers, the answer lies with rich media advertising.

However, just like the many ad networks out there, developers are finding it increasingly difficult to choose one rich media provider for its mobile advertising efforts, especially with the need to integrate multiple SDKs. inneractive is taking what it has accomplished in the space of traditional mobile advertising and reproducing it in the world of rich media.

inneractive will be partnering with all the rich media providers so developers do not have to choose one over the other, and with one HTML5-based SDK, developers will get access to all rich media campaigns across all the different providers.

Rich media mobile advertising includes interactive interstitials, expandable and float-overs, HTML5, 3D, and full blown video, all from within a mobile app. Such campaigns have proven to produce significantly higher CTR due to an increased interactive nature.

In addition, many developers have not yet adopted the mobile advertising revenue model for their apps out of fear that integrated ads would negatively influence the user experience of the app. In general, inneractive puts UX at the top of its priorities and implements a very careful ad placement strategy.

With rich media, the UX of a mobile app is not only not affected negatively, it is actually enhanced. Given inneractive’s advanced targeting abilities based on content and location, a user who sees an interactive ad that is highly relevant to their interests or needs, is sure to view such an initiative as a positive addition to the app.

Finally, rich media mobile advertising is CPM-based and can reach numbers as high as $20 eCPM and more. These are numbers that traditional display advertising was never able to achieve and the interactive nature of rich media ads is the drive behind these increased numbers.

inneractive is now looking to expand its rich media partnerships and is calling on all rich media providers to join some of the biggest names in mobile advertising that have already begun the integration process with inneractive.

Roy Timor-Rousso, VP marketing of inneractive says “inneractive is already partnering with some of the biggest names in mobile advertising with over 100 ad partners and is now building its different partnerships in the world of rich media mobile advertising.”

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