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Instagram is a great social media platform - one that your MSP can take advantage of. Since Instagram is owned by Facebook, there’s an additional step that you can take to enhance your social media marketing efforts: connect your MSP’s Instagram account to the company Facebook page.

Why Would You Want to Connect the Two Accounts?

By linking your company’s Instagram account to your Facebook page, you can turn that account into an Instagram Professional Account. With this, you can use the features that are available to Instagram Professional accounts such as adding contact information, viewing insights about posts and followers, as well as promoting posts from within the Instagram app.

Knowing who is viewing your pages and clicking on your links to your site will help you to focus on those potential prospects and get you moving closer to making your business grow. You will be able to hone in on what your potential prospects like and want to know about, and what they are looking for. Basically, you will be able to narrow your target audience and provide a better service to them.

How To Turn Your Instagram Account Into a Professional Account

Before you can connect to your Facebook Business Page, you need to switch your Instagram Account into a Professional Account. In the Instagram app:

Go to your profile and click on the hamburger menu

Select the Settings gear

Click on Account

Click “Switch to Professional Account”

Select “Business”

Now, your Instagram account is a Professional Account.

How To Link Your Facebook Page to Your Instagram Account

The next step is actually linking your Instagram Professional Account to your Facebook Business Page. Note that you must be an admin of your Facebook page to connect these accounts.

You can do the actual linking process through the Instagram app or through Facebook. Here is how to do both.

Linking Through The Instagram App

Go to your profile and click on the hamburger menu

Select the Settings gear

Under Business Information, Select Page

Select a Page from your Pages that you'd like to connect to, or select Create a New Facebook Page

If the page that you want to connect to doesn’t appear, it may be due to you not being an admin on that page. You should go back and check your page settings and make sure you have the permissions to connect these accounts.

What You Can Do Once You’re Connected

Once you have gone through the above steps you can then share a post to Facebook from Instagram using the screen where you add a post description.

Not only are you able to narrow your target audience, but when you create ads on Facebook, your Instagram Business account will show the same ad unless you opt out of this. This allows you to reach a larger audience. You can also manage your Instagram comments and messages from your Facebook page through your page’s Inbox.

About the author

Chris is a hopeless Technology Fanatic, an Inbound & Outbound Marketing Expert as well as an Senior IT Advisor, Web, Graphics & Software Designer. When he's not running Directive and JoomConnect he's probably sharpening his skills as an Amateur Photographer and Filmmaker. Chris lives with his wife Charlotte and their 2 sons in Upstate NY. Visit his photography site at www.directivestudios.com.