(Image credit: AFP/Getty Images via @daylife) By Natalie Burg Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?

(Image credit: AFP/Getty Images via @daylife) By Natalie Burg Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?

An accountant knew potential customers were wondering how tax code changes would affect them in the coming year. He didn’t wait for these people to walk through the door or call on the phone. He went online to social media sites where these conversations were going on, and chimed in with authoritative responses—landing a lot of new customers as a result.

An accountant knew potential customers were wondering how tax code changes would affect them in the coming year. He didn’t wait for these people to walk through the door or call on the phone. He went online to social media sites where these conversations were going on, and chimed in with authoritative responses—landing a lot of new customers as a result.