Launched in 2008 by DJ-turned-designer Massimo Giorgetti, MSGM was founded with a fierce entrepreneurial spirit combined with a love of indie music and contemporary art. Taking inspiration from powerhouse designers Yves Saint Laurent, Coco Chanel, and Walter Albini, Giorgetti creates fashion as art, incorporating vibrant, eclectic prints and innovative silhouettes. A label celebrated for its experimental approach, MSGM was a finalist in Vogue Italia’s "Who is On Next?" competition in 2010.

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