- Leo Burnett's "I'm in" campaign for the Detroit Public Schools won the Grand Effie Award at the 42nd Annual North America Effie Awards last night at Cipriani.

- Mother London is out with a stellar new campaign for Stella Artois which goes retro with a 1960's French TV variety show to promote its new lightweight, carbon-saving bottle. See that work here and another here.

- CollegeHumor has announced a partnership with SoBe to launch SoBe Studios, a content factory that will produce branded videos for distribution across multiple media platforms, including TV and the Web.

- Dads Space is launching a comedy-football-themed -choose-your-own-adventure-interactive-extravaganza on its YouTube channel. See the first one here.