How Mobile-Friendly Are B2B Websites?

B2B marketers who don’t have a mobile site plan to fix that in 2016

B2B marketers have made advancements in mobile in the past three years, per research. In 2016, 79% of B2B marketers said they had a mobile-friendly site, an increase compared to the 57% of respondents who had one in 2014.

DemandWave, formerly WebMarketing123, surveyed 284 US B2B marketers from a variety of industries. The survey found that over the years, since 2014, more B2B marketers have adopted mobile-friendly websites.

Those that don’t have a mobile-friendly site plan to fix the issue in 2016. In fact, nearly two-thirds of B2B marketers said they plan to invest in responsive design this year. However, some marketers are on the fence. Some 23% of respondents said they don’t know if they plan to invest in responsive design in 2016, and 15% said they are not planning to invest at all.