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Case Analysis of Strategic Management

Individual Exercise III
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California management review, 47(3), 105-121.
Abstract: The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries in existence today; they are increasingly characterized by intense competition. Blue oceans are all the industries not in existence today; they are untouched and uncontested. To prosper in the future, companies need to go beyond competing; they need to create blue oceans. The issue is how to do so. This article presents a set of analytical tools and frameworks that can enable firms to develop blue ocean strategies.
Length: 3 ~ 4 pages (font size: 12, line space: 1.0)
Assignment Questions:
What is blue ocean strategy?
Explain ‘The Four Actions Framework”
Analyze the industry in which your company (that you selected for project) is operating, using ‘The Strategy Canvas’ tool.
Please finish this assignment as Question&Answer; version with numbers instead of a whole eassy, and please answer the question after you carefully read the material instead of your own understanding. Plus, my professor is a Korean, it seems he doesn’t like some very high level English words because some of my friends got lower score with a professionally finished assignment...