London Pass Cookie Usage Policy

London Pass Cookie Usage Policy

We use Cookies to make your visit to this website better, learn more about the London Pass Cookie Policy below.

1. Cookie Usage

What are Cookies?

Most websites use cookies to help deliver a better experience to visitors and understand how to improve it.

Cookies are simply a small text file stored on the browser of the computer or connected device. This text file is placed by the server of the website you visit and can only be retrieved by that specific server. Each file is unique to your web browser and will allow a website to remember you and things you may have done on the site such as adding a product to basket or what pages you visited.

The vast of majority of cookies found online are very safe and do not store personal details. At The Leisure Pass Group, we only serve visitors to our site safe cookies that provide us with information to help us improve our website and or apps, improve our online marketing activity and deliver behavioural advertising campaigns. Here is a complete list of all the cookies we use on www.londonpass.com:

Cookie Title

Cookie Type

Purpose of Cookie

Potential Intrusiveness to User

Cookie Length

Section

LPG Sales Tracking Cookie

First Party

To tracking sources of a sale and the performance of our online marketing channels.

Low

30-45 days

Performance Cookie

LPG Session ID Tag

First Party

To track and remember products added to a basket during a session.

Low

30 days max

Performance Cookie

Google Analytics

Third Party

To measure usage and performance of our websites to ensure we deliver the best possible experience to our users

Low

60 days max

Performance Cookie

Google AdWords Conversion Tracking

Third Party

To measure the performance of our advertising campaigns with Google AdWords

Low

60 days max

Performance Cookie

Google AdWords ReMarketing Tags

Third Party

To allow LPG to serve targeted advertising to visitors to our website as they browse other websites on the Google Display Network

Medium

60 days max

Behavourial Advertising Cookie

The Search Agency Tags

Third Party

To measure the performance of our advertising campaigns.

Low

60 days max

Performance Cookie

1.4 Can I remove cookies from my computer/device?

Yes, you can clear cookies you may have picked up by deleting your browser history. Details on how to do this can be found through the recommended resources listed above.

1.5 The London Pass App

The London Pass App (“the App”) also uses cookies to improve the App and the services available to you. If you do not wish for us to use cookies when you use the App please adjust your hardware settings to not accept cookies. PLEASE NOTE: This may affect your ability to use the App and its services.

Unless you disable cookies the App may store certain information you input in to it and may automatically insert it into in forms so that you can use the App with the minimum amount of form filling.