Kellan lutz is heading to San Diego.

For the uninitiated, Kellan Lutz plays Emmett Cullen — one of the non-bloodsucking vampires in the “Twilight” saga.

Now he's helped design a fashion line inspired by the L.A. lifestyle for brands Dylan George and Abbot + Main. Lutz will be at Nordstrom in Fashion Valley, showing off the spring 2012 collections. And those who buy $150 worth of his products will get a meet-and-greet, a photo and a chance to see if his skin actually does sparkle in the sunlight.