Stories like this of startups raising money quickly and easily, and pre-launch too, are usually reserved for Silicon Valley, and maybe New York companies. It adds to the mounting body of evidence that France's startup market is hot hot hot.

To be sure, JimmyFairly has wind at its backs: it has a strong business model and team, and the online glasses market is expected to be huge with impending deregulation giving online upstarts a chance. But even French tech mogul Marc Simoncini jumping into the fray didn't turn off investors.