Academy of Motion Picture Arts and Sciences Recognizes Per-Anders
Edwards for Initial Development of 3D Motion Graphics Module’s
Contribution to the Art of Filmmaking

FRIEDRICHSDORF, Germany–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/3Dsoftware?src=hash” target=”_blank”gt;#3Dsoftwarelt;/agt;–MAXON,
the industry-leading developer of professional 3D modeling, painting,
animation and rendering solutions, is pleased to announce the MoGraph
module in the company’s cornerstone 3D professional application, Cinema
4D, was recognized by the Academy of Motion Picture Arts and
Sciences with a Technical Achievement Award (Academy Certificate).
Principal architect and award recipient, Per-Anders Edwards of MAXON,
accepted the award at the annual Sci-Tech Awards Presentation held
February 9, at the Beverly Wilshire in Beverly Hills.

The Academy’s Scientific and Technical Awards honor the men, women and
companies whose discoveries and innovations have contributed in
significant and lasting ways to motion pictures. An innovator within the
computer graphics field, Edwards is currently software architect and
lead developer and designer at MAXON for the legendary motion graphics
workflow in Cinema 4D. The Academy recognized Edwards with the Sci-Tech
Award for his contribution to the initial design and development of the
MoGraph toolset that “…provides a fast, non-destructive and intuitive
workflow for motion designers to create animated 3D graphics, as used
for title design and fictional user interfaces in motion pictures.”

“Receiving the Sci-Tech Award is a phenomenal honor,” said Edwards. “I
believe the success of the MoGraph toolset can be attributed to my
original desire to satisfy my practical needs and calling upon my
experience as a motion graphics artist. This happened because of Maxon’s
unwavering support, belief and trust in that vision. Sometimes my
concepts were out of the box, but they were always firmly planted in the
landscape of Cinema 4D in a way that meant it could not have been
developed anywhere else.”

“This award represents the hard work of Maxon’s unbelievably talented
developers and dedicated team,” added Edwards. “Without this family, it
would not have reached this stature. Though ultimately, MoGraph’s
continued enhancement and success should really be attributed to the raw
talent and passion of our community, who continually surprise me and
push its boundaries.”

Since MAXON introduced MoGraph in 2006, it continues to be cited by VFX
and animation professionals worldwide for its essential role in the
demanding, fast-paced 3D animation and modeling concepts to production
processes on some of the most highly acclaimed movies of all time. Blade
Runner 2049, winner of the 2018 Oscar® for Achievement in Visual
Effects, and several of this year’s Oscar Visual Effects nominees: The
Avengers: Infinity War, Ready Player One, and Black Panther, nominated
for Best Picture,are just a few of the numerous film titles that
have relied on MoGraph’s renowned reliability and fast, intuitive
workflow.

According to MAXON Chief Executive Officer, David McGavran, innovation
continues to be a hallmark that embodies the company’s software
development philosophy.

“MAXON is thrilled the Academy has recognized our MoGraph toolset with a
Sci-Tech Award for technical contributions that help artists solve
today’s complex film visual effects workflow challenges,” said McGavran.
“We congratulate and thank Per-Anders for his ground-breaking work on
the MoGraph toolset for Cinema 4D, while acknowledging the
accomplishments of the entire company that contributed to this
outstanding acknowledgment.”

Headquartered in Friedrichsdorf, Germany, MAXON Computer is a developer
of professional 3D modeling, painting, animation and rendering
solutions. Its award-winning Cinema 4D and BodyPaint 3D software
products have been used extensively to help create everything from
stunning visual effects in top feature films, TV shows and commercials,
cutting-edge game cinematics for AAA games, as well for medical
illustration, architectural and industrial design applications. MAXON
has offices in Germany, USA, United Kingdom, Canada, France, Japan and
Singapore. MAXON products are available directly from the web site and
its worldwide distribution channel. MAXON is part of the Nemetschek
Group.