“The most important things in my view are name recognition, being on television, and playing well when you are on TV,” Felton told the Macon Telegraph. “Name recognition is not an issue with Aaron, who has been around now four years.”

Georgia opens the season against Clemson, and also has South Carolina and LSU early. It could be in that stretch that Murray makes or breaks his Heisman chances.

Louisville quarterback Teddy Bridgewater has said that he does not a Heisman campaign, and would rather his play speak for itself. On the contrary, Northern Illinois is launching a big push for quarterback Jordan Lynch, who’ll be on television less often and has less name recognition.