As we know, social media has become a key component in any marketing strategy. Not only is it a quick, efficient, and oftentimes cheap way to reach customers on a much more personal basis, but it is also an opportunity to respond to customer data gleaned from social media with more targeted campaigns. What's more, businesses can respond to their customers complaints, demands, and praise in real-time with a well-worded 140-character message.

So, unsurprisingly, social media superheroes have emerged. These are seemingly normal internet users, but put them in front of a social media platform, and their true identities emerge.