Entries by Peter Spann

by Peter Spann Today I spent the day at the V8 Supercars in Sydney Motorsport Park (Eastern Creek) and it occurred to me there is a lot you can learn about your business plan from motor racing. I am a recovering rev-head from way back. It’s not much of an event really – apparently cost […]

by Colleen McMahon Like many people today, you might dream of leaving the corporate world behind and becoming your own boss in a home based business. When you think about your talents and what you really like doing, does your mind turn to the kitchen? If you are passionate about cooking and enjoy getting creative […]

I must admit I love business cards. Not the boring ones that just say a person name, outdated title, qualifications and blah, blah, blah… But ones that are well thought out, brilliantly designed and amazingly printed. A business card should be more than just who you are and how to contact you – it should […]

As an Entrepreneur you are no doubt caught between reading everything you can get your hands on and filtering what you read because you have so little time. To make life a little easier for you here are 10 websites that produce highly valuable, easily readable information for all start ups and business owners. Practice […]

Strategic marketing has long been considered essential for success. by Staff Writers, edited by Peter Spann The necessity of setting measurable goals, executing tactics specifically to achieve these goals and measuring success after the fact is a process that ensures effectiveness and a positive ROI in marketing. Not surprisingly, the same is true for digital […]

by Staff Writers and Peter Spann Social media is a big part of most if not all business marketing plans today. In fact, you will find it extremely difficult to find a marketer who won’t claim social media marketing as being imperative for relationship building, brand building, customer acquisition, reputation management, product development or […]

As a marketer, it is important to remember that you are constantly competing for the attention of potential customers. The best way to grab the attention of your audience and convince them that your product or service is worth their money is to engage them in a direct manner. The following direct marketing strategies will […]

Most companies feel that email marketing is old hat, especially with the popularity of social media marketing. However, those companies that ignore their email marketing campaign are doing themselves a disservice to themselves. Here are some tips on how to create an effective email marketing list that will work for any type of business. Effortless […]

Facebook has undeniably become the most popular social media platform of the Western world. Facebook boasts 1,250 million active monthly users and this number is steadily growing. Besides allowing people to connect with friends, relatives and colleagues, Facebook also provides business owners like you with an amazing opportunity to promote your products or services. Did […]