Test, Test, Test

Sign up for your mailing list with a new email address, but don’t include your first name (or any other details you may use often in personalizing your emails).

Before you send to your entire list, send a test email to that address to see what happens.

Some ESPs may pull a blank space if nothing is in that field, so you also want to look for:

” , You Make a Difference!”

With just a few steps, you can still send warm, friendly emails to your supporters even if you don’t know their names yet. And I bet if you continue sending great emails, you’ll get to know them better real soon.