Social media management

It’s the most obvious mistake you can make. It can cause embarrassment and reputation damage to your business in equal measure. However it’s one of the easiest things to do and at some point we have all done it! What is it? It’s that most frustrating of all mistakes; the spelling mistake. The Achilles[…]

So you’re running social campaigns; posting content, improving your business online presence and connecting with users. All seems to be going well; until someone asks you to prove the value of your social media efforts. Now it can be said that some of the value in Social media management activities can be hard to quantify.[…]

If you ask this question to 10 different people involved with social media management you could get 10 different answers. Social media success can be difficult to quantify. Some things in life are simple to determine success and failure. Imagine a tennis match you either win or you don’t. It’s that easy. Now imagine a[…]

People spend time and budget in various ways trying to attract new customers. Social media has risen in popularity as a de-facto way of promoting brand awareness and reaching potential new audiences. So as such many small (and large) companies expend effort and cash in various ways on social media chasing an illusion. The illusion[…]