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As cynical as a man can be when it comes to cosmetics, we think Charlotte may be on to something. To prove her point, she made her first male make-over how to video showing how men too can benefit from the power of beauty products.

This how-to is for any man looking a "bit knackered in the winter". Still listening?

While you may feel like a man in a woman's world, this isn't all girly compacts, pretty palettes and airy-fairy brushes. Charlotte has used what she calls a "hybrid between skincare and make-up products," for a man-friendly get the look.

Ultimately this modern make-over for a man is designed to put back a "little bit of healthy glow when you're feeling a bit peaky, or after a late night...or if you're knackered looking," says Charlotte, without taking away any of your masculinity whatsoever.