However, as more and more publications and industry insiders gave a nod to the rumour, people started believing in the possibility, and most of them weren’t happy. Our initial reaction was similar, but when we dove deeper to understand the possible reasons behind this move, the mood changed from apprehension to anticipation.

We all love to try out new apps on our iPhones. And what better place than the “Top Charts” section in the App Store to find the latest apps climbing the charts! It’s imperative, therefore, to keep the rankings free of any adulterations, right? Well, Apple seems to disagree here.Read more

In a wonderful article titled ‘It’s Not a Church, It’s Just an Apple Store’, Walt Mossberg calls out to the “cultists” who would sooner stab you than hear about how their iPhone might not be a work of God.

We’ve all been there. We’ve all come across some die hard Apple (or Android) fan-boy who refuses to see reason, let alone accept constructive criticism.

But at Applesutra, we are all about the parity. Here are a few reasons why Apple fanatics are wrong about Android. And vice-versa. Read more

The recent price cuts from Apple in India have now created a new paradigm. Something that has never happened before — the iPhone 5S in India has become the cheapest iPhone in the world! On the other hand, the Indian iPhone 6S Plus holds the distinction of being the costliest iPhone in the world!Read more

We don’t know how your holiday was, but for Apple, it was a blast! And why not, when this year Apple products topped the list of most gifted items. Just like last year; and the year before that; and the year before that one … Read more

It’s hardly a secret that Apple products are extremely sought after, even here in India where they fall under the category of ‘luxury goods’. And like we have repeatedly told you, the greatest barrier to market for Apple India has been … yup, the cost. Read more

Ever since Richard Nixon’s resignation from the Office of the President in a now infamous incident called Watergate, the suffix “gate” has come to be associated with anything scandalous. And while the nomenclature was supposed to be reserved for political disgrace only, like most pop-culture, it has seeped into various other aspects of our lives.

The tech industry wasn’t spared as well. Apple, in particular, has already suffered through many such “gates”. The most infamous among them were the ‘Bendgate’ and the ‘Antennagate’.

This year too, like every year before this, Apple pushed the boundaries of smartphone technology with the launch of two new flagship iPhones – the 6S and 6S Plus. While they are simply the best iPhones ever and it’s hard to find any fault in them, we do have one grudge – the huge compromise that Apple has made yet again in offering storage.Read more

Dear Apple Fans, do you remember Steve Jobs’ pilgrimage to India way back in 1974? The famous spiritual trip during which he came up with many revolutionary ideas that served him so well in the future? Well, it turns out that another brilliant entrepreneur embarked on a similar quest on Jobs’ advice. And it was none other than Mark Zuckerberg!Read more

In India, the fastest way to get people talking about your ‘extravagant’ lifestyle is to buy an iPhone. Anybody around you who doesn’t have an iPhone is going to come back to you with taunts that can broadly be classified into 3 categories

The Envious – ‘Haan haan, bade paise uda raha hai aaj kal!’

The Enlightened – ‘I would never spend so much on a phone, dude! It’s just … criminal. Think about world hunger. And poverty.

The Economist – ‘You could have bought a cheaper phone and invested in mutual funds that would have got you 10% over the next … zzzz!