Fillmore Plaza_Award Submittal_2011 DW Legacy Design Award optimized

2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 1
Entry Number:
Project Title: Fillmore Plaza
DW Legacy Design® Awards Category: ASLA General Design
Official Entrant: Jamie Fogle, Design Workshop
Lead Designer (if applicable): Todd Johnson, Design Workshop
Landscape Architect of Record (if applicable): Jamie Fogle, Design Workshop
Client/Owner (if applicable):
Please indicate if you wish client name to be kept confidential: ___yes _x__no
Photography credit:
Image 1: Plan Design Workshop, Inc.
Image 2 Design Workshop, Inc.
Image 3 Design Workshop, Inc.
Image 4 Design Workshop, Inc.
Image 5 Design Workshop, Inc
Image 6 Design Workshop, Inc.
Image 7 Design Workshop, Inc.
Image 8 Design Workshop, Inc.
Image 9 Design Workshop, Inc.
Image 10 Design Workshop, Inc.
Image 11 Design Workshop, Inc.
Image 12 Design Workshop, Inc.
Image 13 Design Workshop, Inc.
Image 14 Design Workshop, Inc.
Image 15 Design Workshop, Inc.
Additional Project Credits:
Client: Cherry Creek North Business Improvement District
Julie Bender, President/ CEO
Kevin Wrede, Director of Physical Environment
Landscape Architect: Design Workshop , Inc. – Denver, CO
Todd Johnson, Principal
Eliot Hoyt, Principal
Allyson Mendenhall, Project Manager
Jamie Fogle, Project Manager/ Landscape Architect
Scott Baker, Project Landscape Architect
Heather Fritton, Project Assistant
Environmental Graphics Consultant: Communication Arts/Stantec - Boulder, CO
Lighting Design Consultant: Patrick B. Quigley Associates - Torrance, CA
Civil Engineering Consultant: JVA, Inc. - Boulder, CO
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 2
Electrical Engineering Consultant: Scanlon Szynskie Group, Inc. - Aurora, CO
Irrigation Consultant: HydroSystems-KDI, Inc. - Lakewood, CO
Traffic Consultant: Fehr and Peers - Denver, CO
Program Manager: Nolte Vertical Five – Centennial, CO
Contractor Team:
General Contractor The Weitz Company – Denver, CO
Hardscape and Wall Contractor Gallegos Corporation – Denver, CO
Landscape Contractor Valley Crest Landscape Development – Parker, CO
Electrical Contractor Weifield – Denver, CO
Environmental Graphics Contractor Urban Fabrication – Denver, CO
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 3
Entry Number:
Project Title Fillmore Plaza
Project Location Denver, Colorado
Project Type Urban Design/ Streetscape
ASLA Project Statement | Since closing to traffic and converting to a pedestrian street in 1987, Fillmore
Plaza had steadily declined into an undesirable public space flanked by underperforming retail stores,
sparse landscape plantings and two fountains that rarely operated. Through extensive visioning and
public outreach by the design team, the new Fillmore Plaza has become a hybrid street with two-way
vehicular traffic and on-street parking that can be closed off to traffic during planned events throughout
the year.
ASLA Project Narrative | Closed to vehicular traffic and uninspiring to pedestrians, Fillmore Plaza was a
declining and underutilized space. Through the culmination of an effort that began in 2006 with an
election by the District’s constituents to approve $18.5 million in bonds for the specific purpose of
upgrading the streetscapes in the 16-block district, Fillmore Plaza was a major focus of the Cherry Creek
North Shopping District’s first major streetscape improvement in more than 20 years. The Plaza, now a
two-way vehicular and pedestrian space, and the premier event space in the District, was constructed on
schedule and under budget in only six months, just in time for the 2011 Cherry Creek Arts Festival held
during the July 4th holiday.
The Landscape Architect was the lead consultant of an interdisciplinary team that included Environmental
Graphics; Transportation Analysis and Planning; Civil Engineering; Lighting Design; Electrical
Engineering; Structural Engineering; and Irrigation Design. The landscape architect developed a project
vision and guiding principles with the District’s Program Manager, iterated concept plan alternatives with
extensive neighborhood input, designed and documented the site design elements, and reviewed the
quality of the construction.
MAJOR EVENT SPACE IN THE DISTRICT
Most successful and enduring districts have a focal space — in America this is usually a busy Main
Street; in Europe, a plaza. Fillmore Plaza, as a hybrid street, serves both roles. It is the crown jewel of the
Cherry Creek North Shopping District and the focal point of the five enhanced event streets in the District.
Fillmore Plaza is a significant entry point for cars and pedestrians, and also a destination for shopping
and events in its own right. As the main venue in the District for a wide range of events throughout the
calendar year, Fillmore Plaza required special design focus, additional facilities and a larger budget than
the other enhanced event streets in the District.
One major community concern was the ability to host large and small events on the Plaza without vertical
encumbrances such as curbs and traffic-related devices. The design team, in coordination with the
District’s event planning group, designed a space to accommodate their needs and provide flexibility for
different planned events. The landscape architect ran monthly meetings with the community stakeholders,
the District and the city council representative to gain consensus on the design. While the north half of the
street closest to the core of the District was where most of the events had been staged in the old plaza,
the new street has two distinct aesthetics and functions, capable of hosting a wide range of events
throughout the year. The north half is curbless (an unprecedented design, found on no other public street
in the City), has no on-street parking and provides a relatively level area for functions. The south half, with
a four-inch rolled curb section and 10 on-street metered parking spaces, has been designed for larger
tents and event staging.
The unique curbless design on the north side of the street addresses public safety and stormwater
concerns. A linear trench drain defines the ‘flowline’ of the street with retractable stainless steel bollards
surrounded by detectable warning devices. Stormwater is detained and filtered in an underground vault at
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 4
the north end of the Plaza to satisfy the water quality requirements. Movable planters with low-water-using
ornamental grasses were included between the bollards to provide another layer of pedestrian
protection as well as to demarcate the drive lanes. During an event, the planters can be rolled to the
Plaza’s edge and the bollards can be lowered into underground sleeves. For events with tents,
permanent in-grade anchor points on a 15-foot grid allow for easier set up, negating the need for
weighted barrels that clutter the event space. These seemingly small considerations greatly reduce the
operational cost and time necessary for each event’s setup and breakdown, enabling the street to remain
open longer for the retailers.
INCREASED ECONOMIC VITALITY
As one of the best spaces to showcase the District’s “brand,” Fillmore Plaza plays a central role in
capturing the attention of vehicles and shoppers. It is positioned immediately adjacent to the Cherry
Creek Shopping Center in alignment with an existing pedestrian crossing. A right-in, right-out vehicular
turn at the First Avenue intersection introduces cars and increases retail visibility with on-street parking.
The physical improvements to Fillmore Plaza stimulate pedestrian visitation. Existing boutique clothiers
and lunchtime restaurants have been joined by additional restaurants and retail that have begun to
occupy the new and renovated adjacent buildings on the ground-floor level. The building owners cite the
new design as a major attractor for retail tenants. Residential condominiums and offices above the first
floor provide eyes into the Plaza. The energy of good retail on Fillmore Plaza will help to sustain
businesses District-wide.
HIGH-QUALITY RENOVATION
To return Fillmore Plaza as a signature place, a destination and a gateway for the entire District, the
same quality of materials and design were applied to the hybrid design as were included in the other
District improvements. Just as in the larger District-wide enhancements, Fillmore Plaza was thought of as
one large Art and Garden Place that attracts users and creates a new identity for the District. The design
was comprised of:
• 20 custom light ‘blades’ that provide a daytime presence and identity as well as a nighttime
ambience and safety lighting. The internally lit ‘blade’ LED lights can be programmed to range
from a warm white color for an everyday scene to up to 127 different colors for special events and
seasonal holidays. The lights brand the street providing a memorable experience.
• Increased seating from 100 to 450 linear feet, four additional bike racks, two additional trash
receptacles as well as two recycling receptacles. Additionally, the Colorado Buff Sandstone walls
were designed with seating in mind and add about 250 linear feet of informal seating throughout
the Plaza.
• A center canopy with a suspended ring that holds the District’s name is the focal point for events,
distinguishing Fillmore Plaza daily and drawing users into the Plaza to activate the space
• Intensified plantings of seasonal perennials and shrubs below 24 medium-caliper deciduous
shade trees provide shade and human comfort. In addition to the planting-mix soil, the design
included CU Structural Soil that will provide support for the sand set brick pavers and establish
the necessary air and volume for adequate tree root growth.
• Monolithic clay brick paving in earth toned hues spans from building to building to create a rich
floor on which activities can occur. The pedestrian areas are sand set over compacted sub-base
while the vehicular areas have a bituminous setting bed to satisfy City and County of Denver
street standards. The design factored in the paver module size to provide full pavers as much as
possible, therefore increasing the longevity of the flexible paving system.
Since the new Fillmore Plaza has opened, the Cherry Creek North Shopping District has seen an
increase in vitality, pedestrian presence and retail activity. Fillmore Plaza truly has become the premier
event space in the District.
Fillmore Plaza Project
Plant List
TREES
Prospector Elm
English Oak
Autumn Splendor Sugar
Maple
SHRUBS
Winter Gem Boxwood
Compact Oregon Grape Holly
Knock Out Rose
Lodense Privet
Slowmound Mugo Pine
PERENNIALS/GRASSES
Double Sun Coreopsis
White Swan Coneflower
Happy Returns Daylilly
Stella d’oro Daylilly
Strawberry Candy Daylilly
Red Flower Carpet Rose
Autumn Joy Sedum
Turkish Speedwell
Blue Avena Grass
1
NORTH
RESTAURANT
RESTAURANT
RETAIL
RETAIL RETAIL RETAIL
RETAIL RETAIL RETAIL
RETAIL
ACCESSIBLITY RAMP
OUTDOOR DINING
CURVED WOOD BENCH
RAISED STONE PLANTERS
MOVEABLE PLANTERS
RETRACTABLE BOLLARDS AND
DETECTABLE WARNING DEVICES
TRENCH DRAIN
STAIR ACCESS TO
UNDERGROUND PARKING
GARAGE
CENTER STAIRS
INFORMAL SEATING
CENTER CANOPY
METERED ON-STREET
PARKING
SEAT WALL
STAIRS STAIRS
TENT ANCHOR
BENCH SEATING
BIKE RACKS
TRASH RECEPTACLES
RECYCLING RECEPTACLES
STONE SEAT WALL
BUS SHELTER
RETRACTABLE BOLLARDS FOR
EVENT CLOSURES
SIGNTURE LIGHT ELEMENT
PROJECT DIRECTORY
OUTDOOR DINING
BIKE RACKS
TRASH RECEPTACLES
RECYCLING RECEPTACLES
UNDERGROUND STORMWATER
FILTRATION DEVICE
RETRACTABLE BOLLARDS FOR
EVENT CLOSURES
TRAFFIC SIGNAL POLE
TO CHERRY CREEK
SHOPPING CENTER
NORT H C R E E K
F I L L M O R E P L A C E
FILLMORE ST.
2ND AVENUE
1ST AVENUE
PLAN FOR REVITALIZATION Bound by high-end retail, residential and offi ce space, the Plaza provides a balance of on-street parking and fl exible event
space.
2
1 mile
1/2 mile
1/mile
1 mile
1/2 mile
1/4 mile
/4 m l
Washington
Park
Denver Country Club
Mall
Cheesman
Park
I-25
Speer Blvd
Cherry Creek Dr
Downtown
Denver
b
Cherry Creek
Cherry Creek
North 1st Ave
3rd Ave
Alameda Ave
Mississippi Ave
6th Ave
8th Ave
Colfax Ave
14th ave
17th Ave.
Colorado Blvd
University Blvd York St
Steele St.
Downing St
Broadway
City Park
COMMUNITY
NOT TO SCALE
DISTRICT
NOT TO SCALE
1ST AVE.
UNIVERSITY BLVD.
STEELE ST.
FILLMORE ST.
2ND AVE.
CHERRY CREEK
SHOPPING CENTER
CHERRY CREEK NORTH
3RD AVE.
NORTH
FILLMORE
PLAZA
MAJOR GATEWAY Located along First Avenue, Fillmore Plaza is the direct link to the Cherry Creek Shopping Center and serves as one of the
major gateways into the Cherry Creek North retail District.
3
UNIQUE IDENTITY The center canopy creates intrigue and identity within the Plaza.
4
A DESERTED OPEN SPACE The previous landscape plantings and other major elements were removed from the pedestrian-only Plaza and further
diminished the ability to attract both pedestrians and retailers.
5
THE NEW VISION The proposed design would allow for restricted vehicular access during the numerous events hosted by the Business
Improvement District.
6
A NEW DOORWAY The completed design without any vehicular restrictions creates the gateway into the heart of the retail district.
7
SPECIAL COVERAGE The center canopy provides sun and rain protection for visitors and staged events.
8
TRANFORMED During event mode, the moveable planters are rolled away and the retractable bollards are lowered to provide a relatively
fl at event space for the annual Arts Festival to showcase the Plaza with music, art displays and food vendors.
9
UNIQUE ATMOSPHERE The nighttime appeal of the Plaza creates an ambiance found nowhere else in the District.
10
IDENTITY IN LIGHTS The District’s identity is strengthened with internally lit ‘blades’ that have color-changing LED lights for seasonal interest.
11
SEASONAL FLEXIBILTY The color-changing LED lights on the center canopy and internally lit ‘blades’ vary based on the annual holidays and events
throughout the year. The holiday season is showcased with red, green and white color variations.
12
QUALITY MATERIALS Use of local sandstone walls, stainless steel handrails, high quality plantings and custom fabricated environmental graphics
showcases the District’s commitment to quality.
13
CENTER STAGE The ‘Cherry Creek North’ ring on the center canopy is a piece of ‘jewelry’ that provides permanent LED lighting and a place
for additional theatrical lighting during events.
14
COMPLETE ALIGNMENT The overhead view exposes the subtle brick color hues and banding that the light ‘blades’ and seating are aligned with.
15
SETTING THE MOOD The programmable LED light ‘blades’ can create various ambience effects depending upon the holiday season and time of
year.

Click tabs to swap between content that is broken into logical sections.

2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 1
Entry Number:
Project Title: Fillmore Plaza
DW Legacy Design® Awards Category: ASLA General Design
Official Entrant: Jamie Fogle, Design Workshop
Lead Designer (if applicable): Todd Johnson, Design Workshop
Landscape Architect of Record (if applicable): Jamie Fogle, Design Workshop
Client/Owner (if applicable):
Please indicate if you wish client name to be kept confidential: ___yes _x__no
Photography credit:
Image 1: Plan Design Workshop, Inc.
Image 2 Design Workshop, Inc.
Image 3 Design Workshop, Inc.
Image 4 Design Workshop, Inc.
Image 5 Design Workshop, Inc
Image 6 Design Workshop, Inc.
Image 7 Design Workshop, Inc.
Image 8 Design Workshop, Inc.
Image 9 Design Workshop, Inc.
Image 10 Design Workshop, Inc.
Image 11 Design Workshop, Inc.
Image 12 Design Workshop, Inc.
Image 13 Design Workshop, Inc.
Image 14 Design Workshop, Inc.
Image 15 Design Workshop, Inc.
Additional Project Credits:
Client: Cherry Creek North Business Improvement District
Julie Bender, President/ CEO
Kevin Wrede, Director of Physical Environment
Landscape Architect: Design Workshop , Inc. – Denver, CO
Todd Johnson, Principal
Eliot Hoyt, Principal
Allyson Mendenhall, Project Manager
Jamie Fogle, Project Manager/ Landscape Architect
Scott Baker, Project Landscape Architect
Heather Fritton, Project Assistant
Environmental Graphics Consultant: Communication Arts/Stantec - Boulder, CO
Lighting Design Consultant: Patrick B. Quigley Associates - Torrance, CA
Civil Engineering Consultant: JVA, Inc. - Boulder, CO
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 2
Electrical Engineering Consultant: Scanlon Szynskie Group, Inc. - Aurora, CO
Irrigation Consultant: HydroSystems-KDI, Inc. - Lakewood, CO
Traffic Consultant: Fehr and Peers - Denver, CO
Program Manager: Nolte Vertical Five – Centennial, CO
Contractor Team:
General Contractor The Weitz Company – Denver, CO
Hardscape and Wall Contractor Gallegos Corporation – Denver, CO
Landscape Contractor Valley Crest Landscape Development – Parker, CO
Electrical Contractor Weifield – Denver, CO
Environmental Graphics Contractor Urban Fabrication – Denver, CO
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 3
Entry Number:
Project Title Fillmore Plaza
Project Location Denver, Colorado
Project Type Urban Design/ Streetscape
ASLA Project Statement | Since closing to traffic and converting to a pedestrian street in 1987, Fillmore
Plaza had steadily declined into an undesirable public space flanked by underperforming retail stores,
sparse landscape plantings and two fountains that rarely operated. Through extensive visioning and
public outreach by the design team, the new Fillmore Plaza has become a hybrid street with two-way
vehicular traffic and on-street parking that can be closed off to traffic during planned events throughout
the year.
ASLA Project Narrative | Closed to vehicular traffic and uninspiring to pedestrians, Fillmore Plaza was a
declining and underutilized space. Through the culmination of an effort that began in 2006 with an
election by the District’s constituents to approve $18.5 million in bonds for the specific purpose of
upgrading the streetscapes in the 16-block district, Fillmore Plaza was a major focus of the Cherry Creek
North Shopping District’s first major streetscape improvement in more than 20 years. The Plaza, now a
two-way vehicular and pedestrian space, and the premier event space in the District, was constructed on
schedule and under budget in only six months, just in time for the 2011 Cherry Creek Arts Festival held
during the July 4th holiday.
The Landscape Architect was the lead consultant of an interdisciplinary team that included Environmental
Graphics; Transportation Analysis and Planning; Civil Engineering; Lighting Design; Electrical
Engineering; Structural Engineering; and Irrigation Design. The landscape architect developed a project
vision and guiding principles with the District’s Program Manager, iterated concept plan alternatives with
extensive neighborhood input, designed and documented the site design elements, and reviewed the
quality of the construction.
MAJOR EVENT SPACE IN THE DISTRICT
Most successful and enduring districts have a focal space — in America this is usually a busy Main
Street; in Europe, a plaza. Fillmore Plaza, as a hybrid street, serves both roles. It is the crown jewel of the
Cherry Creek North Shopping District and the focal point of the five enhanced event streets in the District.
Fillmore Plaza is a significant entry point for cars and pedestrians, and also a destination for shopping
and events in its own right. As the main venue in the District for a wide range of events throughout the
calendar year, Fillmore Plaza required special design focus, additional facilities and a larger budget than
the other enhanced event streets in the District.
One major community concern was the ability to host large and small events on the Plaza without vertical
encumbrances such as curbs and traffic-related devices. The design team, in coordination with the
District’s event planning group, designed a space to accommodate their needs and provide flexibility for
different planned events. The landscape architect ran monthly meetings with the community stakeholders,
the District and the city council representative to gain consensus on the design. While the north half of the
street closest to the core of the District was where most of the events had been staged in the old plaza,
the new street has two distinct aesthetics and functions, capable of hosting a wide range of events
throughout the year. The north half is curbless (an unprecedented design, found on no other public street
in the City), has no on-street parking and provides a relatively level area for functions. The south half, with
a four-inch rolled curb section and 10 on-street metered parking spaces, has been designed for larger
tents and event staging.
The unique curbless design on the north side of the street addresses public safety and stormwater
concerns. A linear trench drain defines the ‘flowline’ of the street with retractable stainless steel bollards
surrounded by detectable warning devices. Stormwater is detained and filtered in an underground vault at
2011 DW Legacy Design® Awards
Project Entry Form and Narrative
General Design Category
Page | 4
the north end of the Plaza to satisfy the water quality requirements. Movable planters with low-water-using
ornamental grasses were included between the bollards to provide another layer of pedestrian
protection as well as to demarcate the drive lanes. During an event, the planters can be rolled to the
Plaza’s edge and the bollards can be lowered into underground sleeves. For events with tents,
permanent in-grade anchor points on a 15-foot grid allow for easier set up, negating the need for
weighted barrels that clutter the event space. These seemingly small considerations greatly reduce the
operational cost and time necessary for each event’s setup and breakdown, enabling the street to remain
open longer for the retailers.
INCREASED ECONOMIC VITALITY
As one of the best spaces to showcase the District’s “brand,” Fillmore Plaza plays a central role in
capturing the attention of vehicles and shoppers. It is positioned immediately adjacent to the Cherry
Creek Shopping Center in alignment with an existing pedestrian crossing. A right-in, right-out vehicular
turn at the First Avenue intersection introduces cars and increases retail visibility with on-street parking.
The physical improvements to Fillmore Plaza stimulate pedestrian visitation. Existing boutique clothiers
and lunchtime restaurants have been joined by additional restaurants and retail that have begun to
occupy the new and renovated adjacent buildings on the ground-floor level. The building owners cite the
new design as a major attractor for retail tenants. Residential condominiums and offices above the first
floor provide eyes into the Plaza. The energy of good retail on Fillmore Plaza will help to sustain
businesses District-wide.
HIGH-QUALITY RENOVATION
To return Fillmore Plaza as a signature place, a destination and a gateway for the entire District, the
same quality of materials and design were applied to the hybrid design as were included in the other
District improvements. Just as in the larger District-wide enhancements, Fillmore Plaza was thought of as
one large Art and Garden Place that attracts users and creates a new identity for the District. The design
was comprised of:
• 20 custom light ‘blades’ that provide a daytime presence and identity as well as a nighttime
ambience and safety lighting. The internally lit ‘blade’ LED lights can be programmed to range
from a warm white color for an everyday scene to up to 127 different colors for special events and
seasonal holidays. The lights brand the street providing a memorable experience.
• Increased seating from 100 to 450 linear feet, four additional bike racks, two additional trash
receptacles as well as two recycling receptacles. Additionally, the Colorado Buff Sandstone walls
were designed with seating in mind and add about 250 linear feet of informal seating throughout
the Plaza.
• A center canopy with a suspended ring that holds the District’s name is the focal point for events,
distinguishing Fillmore Plaza daily and drawing users into the Plaza to activate the space
• Intensified plantings of seasonal perennials and shrubs below 24 medium-caliper deciduous
shade trees provide shade and human comfort. In addition to the planting-mix soil, the design
included CU Structural Soil that will provide support for the sand set brick pavers and establish
the necessary air and volume for adequate tree root growth.
• Monolithic clay brick paving in earth toned hues spans from building to building to create a rich
floor on which activities can occur. The pedestrian areas are sand set over compacted sub-base
while the vehicular areas have a bituminous setting bed to satisfy City and County of Denver
street standards. The design factored in the paver module size to provide full pavers as much as
possible, therefore increasing the longevity of the flexible paving system.
Since the new Fillmore Plaza has opened, the Cherry Creek North Shopping District has seen an
increase in vitality, pedestrian presence and retail activity. Fillmore Plaza truly has become the premier
event space in the District.
Fillmore Plaza Project
Plant List
TREES
Prospector Elm
English Oak
Autumn Splendor Sugar
Maple
SHRUBS
Winter Gem Boxwood
Compact Oregon Grape Holly
Knock Out Rose
Lodense Privet
Slowmound Mugo Pine
PERENNIALS/GRASSES
Double Sun Coreopsis
White Swan Coneflower
Happy Returns Daylilly
Stella d’oro Daylilly
Strawberry Candy Daylilly
Red Flower Carpet Rose
Autumn Joy Sedum
Turkish Speedwell
Blue Avena Grass
1
NORTH
RESTAURANT
RESTAURANT
RETAIL
RETAIL RETAIL RETAIL
RETAIL RETAIL RETAIL
RETAIL
ACCESSIBLITY RAMP
OUTDOOR DINING
CURVED WOOD BENCH
RAISED STONE PLANTERS
MOVEABLE PLANTERS
RETRACTABLE BOLLARDS AND
DETECTABLE WARNING DEVICES
TRENCH DRAIN
STAIR ACCESS TO
UNDERGROUND PARKING
GARAGE
CENTER STAIRS
INFORMAL SEATING
CENTER CANOPY
METERED ON-STREET
PARKING
SEAT WALL
STAIRS STAIRS
TENT ANCHOR
BENCH SEATING
BIKE RACKS
TRASH RECEPTACLES
RECYCLING RECEPTACLES
STONE SEAT WALL
BUS SHELTER
RETRACTABLE BOLLARDS FOR
EVENT CLOSURES
SIGNTURE LIGHT ELEMENT
PROJECT DIRECTORY
OUTDOOR DINING
BIKE RACKS
TRASH RECEPTACLES
RECYCLING RECEPTACLES
UNDERGROUND STORMWATER
FILTRATION DEVICE
RETRACTABLE BOLLARDS FOR
EVENT CLOSURES
TRAFFIC SIGNAL POLE
TO CHERRY CREEK
SHOPPING CENTER
NORT H C R E E K
F I L L M O R E P L A C E
FILLMORE ST.
2ND AVENUE
1ST AVENUE
PLAN FOR REVITALIZATION Bound by high-end retail, residential and offi ce space, the Plaza provides a balance of on-street parking and fl exible event
space.
2
1 mile
1/2 mile
1/mile
1 mile
1/2 mile
1/4 mile
/4 m l
Washington
Park
Denver Country Club
Mall
Cheesman
Park
I-25
Speer Blvd
Cherry Creek Dr
Downtown
Denver
b
Cherry Creek
Cherry Creek
North 1st Ave
3rd Ave
Alameda Ave
Mississippi Ave
6th Ave
8th Ave
Colfax Ave
14th ave
17th Ave.
Colorado Blvd
University Blvd York St
Steele St.
Downing St
Broadway
City Park
COMMUNITY
NOT TO SCALE
DISTRICT
NOT TO SCALE
1ST AVE.
UNIVERSITY BLVD.
STEELE ST.
FILLMORE ST.
2ND AVE.
CHERRY CREEK
SHOPPING CENTER
CHERRY CREEK NORTH
3RD AVE.
NORTH
FILLMORE
PLAZA
MAJOR GATEWAY Located along First Avenue, Fillmore Plaza is the direct link to the Cherry Creek Shopping Center and serves as one of the
major gateways into the Cherry Creek North retail District.
3
UNIQUE IDENTITY The center canopy creates intrigue and identity within the Plaza.
4
A DESERTED OPEN SPACE The previous landscape plantings and other major elements were removed from the pedestrian-only Plaza and further
diminished the ability to attract both pedestrians and retailers.
5
THE NEW VISION The proposed design would allow for restricted vehicular access during the numerous events hosted by the Business
Improvement District.
6
A NEW DOORWAY The completed design without any vehicular restrictions creates the gateway into the heart of the retail district.
7
SPECIAL COVERAGE The center canopy provides sun and rain protection for visitors and staged events.
8
TRANFORMED During event mode, the moveable planters are rolled away and the retractable bollards are lowered to provide a relatively
fl at event space for the annual Arts Festival to showcase the Plaza with music, art displays and food vendors.
9
UNIQUE ATMOSPHERE The nighttime appeal of the Plaza creates an ambiance found nowhere else in the District.
10
IDENTITY IN LIGHTS The District’s identity is strengthened with internally lit ‘blades’ that have color-changing LED lights for seasonal interest.
11
SEASONAL FLEXIBILTY The color-changing LED lights on the center canopy and internally lit ‘blades’ vary based on the annual holidays and events
throughout the year. The holiday season is showcased with red, green and white color variations.
12
QUALITY MATERIALS Use of local sandstone walls, stainless steel handrails, high quality plantings and custom fabricated environmental graphics
showcases the District’s commitment to quality.
13
CENTER STAGE The ‘Cherry Creek North’ ring on the center canopy is a piece of ‘jewelry’ that provides permanent LED lighting and a place
for additional theatrical lighting during events.
14
COMPLETE ALIGNMENT The overhead view exposes the subtle brick color hues and banding that the light ‘blades’ and seating are aligned with.
15
SETTING THE MOOD The programmable LED light ‘blades’ can create various ambience effects depending upon the holiday season and time of
year.