Marketing Engineering for Excel software

Marketing Engineering for Excel provides tools to help address the most common marketing problems Segmentation, Targeting and Positioning (STP); New Product Decision; Sales Forecasting; Advertising and Communication Decisions; Salesforce and Channel Decisions; Pricing; and Sales Promotion Decisions. Users will be able to harness the power of world-class analytics to run quick and simple analyses... all from within Excel.

The software is built as an Excel Add-In to simplify use while increasing flexibility. Data is entered via customizable Excel templates so you know you are entering the right data in the right location. Analysis options allow you to quickly run several different scenarios and built-in data screening will highlight any issues with entered data.

Simplified Use

Access software through familiar Excel interface

Tutorials and sample data sets to learn basic software operations

Built-in context-sensitive help

Automatic cell selection during analysis when using our templates

Substantial Results

Many firms have already adapted a Marketing Engineering approach to decision making - with substantial and important results. Adopting an approach such as this used to be quite costly and cumbersome to implement. ME>XL brings powerful tools enabling results such as these - right to your desktop.

Segmentation is the process of classifying customers into homogenous groups (segments) such that each group of customers shares enough characteristics in common to make it viable for the firm to design specific offerings or products for selected segments. Learn More...

I have been working with a M business unit of a large information technology firm. I have applied the Marketing Engineering sales resource allocation model with their sales management team with much success.We had two important questions that the model helped answer. How big is the market from the sales perspective? How much is the sales group under resourced? The model revealed that the market is approximately 0 million and that to achieve that result an increase in sales effort of 50% is needed. By the way the CEO was tickled to see that profits increased threefold under this scenario.

Tim Matanovich
Principal, Market Leaders Group, LLC

We used the Marketing Engineering perceptual maps for one of our competitive local exchange carrier businesses in the telecommunications end. And, when we did the perceptual map, we realized where our “white space” was, and we re-did our whole branding campaign to address that white space. And, we did some focus groups to test out the new campaign and they tested very well compared to the old one. And, after the focus groups, we went out and did the campaign.

We just got the results back and our brand awareness was raised by 46%. And, when we re-did the perceptual maps after our brand awareness study, we saw that the exact space that we wanted to enter into is where we went. So, we are thrilled and we wouldn’t have known this if we didn’t have the Marketing Engineering perceptual mapping system, the joint space map.

Ellen Lutz
Director of Marketing Unregulated Business, Exelon

1

Download Demo

Download a FREE demo of Marketing Engineering for Excel to learn how easy it is to introduce analytics into your marketing efforts!