What if sports teams built a network of sports teams?

What if sports teams built a network of sports teams?

Even America’s most popular teams don’t have the scale or viewer dispersion to support national TV campaigns; and league-level investments entirely fail to leverage the intimacy and power of an individual team’s connection with their lifelong fans.

How can brands achieve team-level intimacy with league-level scale and dispersion?

How can brands achieve team-level intimacy with league-level scale and dispersion?

Direct Sports Network leverages innovational new technologies to give fans the direct, unbridled connection they desperately seek, while permitting brands to run campaigns on dozens of teams across multiple leagues with a single buy.

Passion.Intensity.Engagement.

This isn’t the bland neutrality of ESPN. This is the passion of the Pittsburgh Steelers. This is the intensity of the Boston Bruins.

Boasting a 91% male audience with 78% of viewers in the 18 – 34 demo, you can effectively engage more than 2 million young male sports fans with the convenience of a single buy and the increased ROI of a concentrated demo.

Power toolsfor branding

DSN is accessible on hundreds of different devices from Amazon, Apple, LG, Roku, Samsung, Sony, and many others. Our technologies are natively integrated into Smart TVs, Blu-ray players, game consoles, and streaming devices.

Brand Safety 2.0

DSN is not Facebook or YouTube or their chronic content and trafficking problems endemic to their UGC.

It’s still television, just better.

When you only have 30-seconds, screen size matters. And, as it turns out, audio is pretty important too. Ditch mobile’s micro-screens and distracted viewers; instead, splash your commercials across Big Screen TVs in Ultra-High-Definition with Dolby surround sound.

DSN has been expressly constructed to deliver sports programming to connected TV sets within an ad-supported ecosystem. An alternative ad platform to broadcast & cable, DSN allows you to run uninterrupted TV commercials in living rooms, bedrooms, and Mancaves across the United States.

ResponsibleAd Loads

This is not Hulu.

DSN never exceeds a 7.5% ad load. In fact, we utilize proprietary, patent-pending ad technologies to guarantee viewers see no more than 4.5 minutes of ads per hour, even when devices are powered off between viewing sessions.

With Hulu’s ad loads at 15%, your message must wade through 200% more ad clutter than with DSN. Of course, with so much more ad time, clutter is no longer your biggest problem: Higher ad loads require multi-spot pods – which encourages viewers to handle tasks during commercial breaks. Unlike Hulu, DSN exclusively runs single-spot pods, ensuring nobody breaks for the kitchen the moment your ad starts running.

Fair Pricing

The vast majority of video ads served on the Internet are not watched to completion. Under the IAB’s ‘best practices’, digital networks may charge for a ‘view’ after only 2-seconds. Facebook, for example, charges after just 3-seconds; further, of the ads that clear Facebook’s 3-second payment threshold, only 12% will be watched to completion. Meaning that 88% of the video commercials advertisers paid Facebook to deliver were never seen in their entirety, with most having been interrupted after only a few seconds – but not before Facebook registered a charge to your budget.

Obviously, the cost to guarantee a viewer watches only a few seconds of your ad (via CPM pricing) will be less than the cost to guarantee they watch a full 30-seconds (via CPCV pricing). Accordingly, while CPM rates are lower than CPCV on an absolute basis, the vastly higher ROI of CPCV pricing is unmistakable: Facebook only guarantees 10% of your ad (i.e., 3-seconds) will be seen when using CPM pricing models. Can your 30-second ad generate meaningful message absorption and retention in just 3-seconds? CPCV guarantees a viewer ingests 100% of your message, or you don’t pay.

What about digital?

DSN is firmly focused on our growing network of connected TV sets; however, like HBO GO, audiences may also access our programming over traditional computing devices, including desktops, laptops, and tablets (via an app).

On these digital platforms, your video commercials will benefit from unprecedented new ad technologies: Our digital ecosystem disables ad blockers, does not utilize cookies, guarantees 100% viewability, and entirely eliminates bot fraud by ‘serving’ your ads directly from the viewer’s own hard drive (rather than riskily streaming them over the web from a third-party ad server).

Your ad will never be seen on a screen smaller than an iPad, yet still reach younger demos at scale.

Let’s Talk

DSN is the sports network fans have always wanted and brands have always needed.

Opinions

“Direct Sports Network's ability to reach team fans when and where they are most engaged is a compelling proposition.”

Jason Maltby, Director of National Broadcast TV, Mindshare (GroupM)

“Direct Sports Network provides a truly innovative way of reaching out to, and connecting with, super fans wherever they may be. This is a transformative way of reaching our target audience right where they are and keeping them captive with our messaging.”

Erwin Raphael, General Manager, Genesis (Hyundai)

“Direct Sports Network is a platform that by its design is a constructive way for brands to connect with people through their passion for professional sports. It's a way for brands to make their relationship with people relevant and participative.”

Bill Hickman, Worldwide Chief Growth Officer, Leo Burnett (Publicis)

“ Direct Sports Network's ability to reach team fans when and where they are most engaged is a compelling proposition.”

Jason Maltby, Director of National Broadcast TV, Mindshare (GroupM)

“Direct Sports Network provides a truly innovative way of reaching out to, and connecting with, super fans wherever they may be. This is a transformative way of reaching our target audience right where they are and keeping them captive with our messaging.”

Erwin Raphael, General Manager, Genesis (Hyundai)

“Direct Sports Network is a platform that by its design is a constructive way for brands to connect with people through their passion for professional sports. It's a way for brands to make their relationship with people relevant and participative.”