Great Britain Cycling Team performance director, Stephen Park, said: “High performance clothing is crucial to delivering results in today’s world of competitive cycling, so having a clothing supplier with such in-depth knowledge and a high level of service is invaluable to the Great Britain Cycling Team.

“The riders are at the heart of everything we do, so it was important for us that they played a key role in designing a kit that was bespoke to the squad, that looks good and that they were proud to wear without compromising on performance or quality.”

The kit includes a minimalist GBR lettermark logo, with a bold stripe forming the focus of the jersey.

A custom typeface was designed specifically for the new uniform, while the navy-blue bibs tie in with the usual red, white and blue colouring of the Great Britain Cycling Team kit.

CEO of Kalas Sportswear, Josef Filip, said: “We’ve been developing premium cycling kit for 27 years, and this project is one of our favourites to date.

“By working closely with British Cycling and the Great Britain Cycling Team on this new collection, I’m confident that we’ve produced a fresh spin on an iconic look that will be loved by fans and the team alike.

“Being able to wear a kit designed by cycling greats during the rides and races gives it a real edge.”

Britain’s Jason Kenny will take to the track in the redesigned jersey (Picture by Allan McKenzie/SWpix.com )