Samsung 'The Frame'

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SOCIAL MEDIAINFLUENCER

To launch Samsung's new TV 'The Frame' around the world, we needed to target a very discerning audience; the design community.

Our approach was to tap into a design trend called “adaptive reuse,” which encourages people to transform old and unused spaces into imaginative living spaces. We partnered with interior design influencer Emily Henderson and a slew of micro-influencers to "Reframe" different spaces using Samsung’s TV in three key global markets.

We created 4 films and multiple audience specific cut-downs, distributed them via our influencers' blogs and social media channels and through strategic media partnerships. The result was 20 million impressions (without a single post from the brand itself) and a 300% bump in sales.