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Do Consumers Read Emails Sent by Businesses?

Do you ever wonder how many of your emails are trapped in spam filters? How many are actually viewed by the recipients?

According to analysis by email data solutions company Return Path, the average read rate (i.e., the percentage of emails viewed rather than sent to spam or immediately deleted, archived, ignored, etc.) was 14% across all industries in 2015.

12% of all emails examined by Return Path ended up in consumers’ spam folders.