This paper explores the role of the mass media in providing the public with diverse solutions to the environmental problems facing society through an analysis of media documents. Findings reveal that two frames dominate media solutions to environmental problems: the free market and stimulus frames which reinforce the ecological modernization perspective of some environmental sociologists. The free market and stimulus frames both portray individuals as responsible for the problems facing the environment while they portray mechanisms that have degraded the environment, from elected leaders to free market economics, are part of the solution to the crisis. These frames simultaneously blame individuals for social problems and downplay the power of the people to create change. Furthermore, the lack of ideological diversity undermines the ability of the public to make informed decisions about their environment. The public is forced to search elsewhere for alternative solutions to the environmental crisis facing society. Ultimately these frames support Hermann and Chomsky’s propaganda model that argues that views and opinions that challenge the existing power structure will be left out of mass media coverage.