"Providing demo wheels for riders has been something that recently we at DT Swiss have been attempting to do more of, primarily for the simple reason that once someone rides our product, all becomes clear and they are then convinced of the performance offered. We at DT know just how good and consistent our product is but we need to get the word out. If a picture is worth 1,000 words, then actually riding the DT Swiss product is worth far more than we could possibly say," said Chip Barbieri, CEO of DT Swiss Inc.

Among the wheels offered for demo are the new Spline 1 MTB and the RC Carbon road line, as well as other selected high-end wheels from the 2014 DT Swiss line up. The demos are free of charge and riders are encouraged to ride as many different models as they like.

At the recent Ride The Rockies in Colorado, DT Swiss was given the Demo Diva award. The Demo Diva award is voted on by participants and was awarded to DT Swiss for providing exceptional service at the event.