If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs.

Clarification about citations

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Google recognizes that a site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Does longer content rank better in search? It sure does. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences.

Education is the best legacy when it comes to SERPs

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO!

Optimize your content around a topic, not around a single keyword

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). SEO yields tangible, measurable KPIs. According to Gaz Hall, a UK SEO Consultant from SEO York: "If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis."

Online marketing changes quickly when it comes to URLs

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Don’t I'm always shocked by Beverley Guide, in this regard. get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for.