To capitalize on the coming purchase boom, originators must learn how to snag consumers directly

The purchase boom is coming. Are you ready for it?

The potential is massive. Three critical factors have converged to set the stage for a strong purchase market for many years to come: the re-emergence of the sell-to-buy market, a surge in new construction and the imminent wave of millennials set to become first-time homebuyers.

So how do you capitalize on one of the most opportunistic purchase markets in history? Here’s the key: Do not sell the old-fashioned way by working solely through Realtors. Instead, adopt a sales approach tailored for today’s market — rather than yesterday’s — and begin marketing directly to consumers.

If you want to scoop your competition, you need to go straight to the source: homebuyers.