Think Innovation Think DifferentThink CupShup

CUP BRANDING

Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can by advertising on Paper cups The medium of Chai/ Coffee cup advertising has an exposure time of 5-7 minutes which is unheard in any other medium.

v Objective: To make target audience aware of the Google voice search option and make them download the same by educating through marketing collateral placed at the retail tea stall
Media Used: Paper cup advertising and Retail tea stall activation

Target catchment: Retail tea vendors

City: Mumbai

Marketing Collateral used: Posters at the retail tea vendors

Kotak Securities

vObjective: To increase awareness of the new product FIT by Kotak Securities and get immediate attention of the target audience.

Our Portfolio

Our Portfolio

We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. Pioneers of Cup branding and Corporate Activation in India, we are on a endeavour to create non-traditional yet highly effective mediums so that our clients stay ahead of the competition. Our unique, innovative and non-traditional yet effective mediums are helping clients break away from the clutter and drive home the branding message thus making an impression in the target audience mind. Check out few of our path breaking work.

Cup Branding

At CupShup, we specialise in advertising over paper tea cups. Tea touches life of every Indian everyday and we aim to use this opportunity by branding the tea cups and tea stalls with exciting artwork and message which converts the tea stalls into discussion joints. We have a network of over 1000 offices, 500+ colleges, 4000 retail tea vendors and 2 airlines across the country. Not only that, we have also brand tea stalls with various marketing merchandise like T-Shirt, trays, dustbins etc contributing socially in our endeavour.

Activations

Corporate Activation is a unique offering of CupShup which allows you to target your target audience at their work place. Not only it is targeted, transaction led but also provides the brand multiple entries to the mind share. Through Corporate activation, you can do branding at the last mile. With our network of more than 300 corporate across the country, we can help you in gaining absolute employee engagement within corporate. Engage your target audience within corporate through our special offerings where we gauge the imagination of employees at their work place. Unparalleled coverage, Branding up to the test mile and innovative ways to engage the unexplored. Check out our work in corporate activation domain.

Airlines

15-30 minutes of undivided attention. Engage your audience in an unprecedented way by placing the cups right in front of them. Airline advertising has been attracting marketers for the unique offering of absolute mind share that the brands as there is absolute no distraction within an aeroplane. Apart from Cup Branding we take care of all media options for leading airlines of the country. Check out few of the brands flying with their target audience!!

Our Client

Our Team

Sidharth Singh

Co-founder

Sidharth Singh

Co-founder

Sanil Jain

Co-founder

Sanil Jain

Co-founder

Sourav Kumar

City Manager (Delhi)

Sourav Kumar

City Manager (Delhi)

Shashank Nair

City Manager (Bangalore)

Shashank Nair

City Manager (Bangalore)

Darpan Shah

City Manager (Mumbai)

Darpan Shah

City Manager (Mumbai)

Amit Kumar

Head - Activations

Amit Kumar

Head - Activations

Swati Kejriwal

Head-New Initiatives

Swati Kejriwal

Head-New Initiatives

Mushir Shaikh

Operations Head (Mumbai)

Mushir Shaikh

Operations Head (Mumbai)

Aditya Dubey

Client Servicing Manager (Delhi)

Aditya Dubey

Client Servicing Manager (Delhi)

Nikshit Patani

Client Servicing Manager (Mumbai)

Nikshit Patani

Client Servicing Manager (Mumbai)

Suraj Naik

Visual & Graphic Designer

Suraj Naik

Visual & Graphic Designer

FROM THE HORSES' MOUTH

CupShup’smodel combines an innovative zeal with simplicity in execution. The days that we first tried out Cupshup, we got an immediate bump in the number of job-seekers who were reaching out to us and registering with us on Babajob.com. In fact, comparing that to the number of job-seekers who had signed up with us the month before, for the same period, we posted more than a 100% increase in terms of registration traffic

Jithin Krishnan,Babajob

Kotak Securities was keen on generating leads by targeting office goers and saw CupShup as a unique way to reach out to this segment. The brand recall was very good. We were very happy with the planning and execution of the campaign by Cupshup. Overall for us it was a good way to build brand presence on ground.

Pranav Raje, Kotak Securities

It's a different campaign altogether and we crave for innovation every moment. The campaign was meeting the customer segment we were targeting for our new product, Kaali Peeli in the platform. The experience has been really great in dealing with the team, pretty experienced folks in the team though new to the advertising industry. They are on their toes all the time, amazing attitude and sorted unlike any other agencies

Nitesh Prakash, Ola Cabs

Dining out is a social experience. During India’s first and largest restaurant festival, we wanted the branded coffee cups to serve as a reminder of the festival and drive colleagues and students to make a plan to dine out every time they met at the watercooler/coffee machine. Partnering with CupShup allowed us to do just that. Corporates and students form a good part of our target audience and this was an interesting way to reach out to them.

Ankit Mehrotra,Co-founder & Business Head

It's a different and a more targeted medium for branding. Our campaign was to amplify a special pricing from Mumbai metros and we saw CupShup as a unique way to brand cups at tea stalls. We were happy with the campaign recall & execution

Saransh GulatiMarketing, UBER

Media

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Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can by advertising on Paper cups The medium of Chai/ Coffee cup advertising has an exposure time of 5-7 minutes which is unheard in any other medium.