The Starbucks Coffee brand has taken a major hit since the companysannouncement that it would hire 10,000 Muslim refugees in response toPresident Donald Trumps temporary travel moratorium in January.

Starbucks was one of those early to criticize President Trump for puttinga temporary hold on immigration from a list of seven terror-torn countriesflagged by the Obama administration. In response, the coffee house giantpledged to hire 10,000 Muslim refugees over five years in protest againstTrumps order.

But since the company issued its anti-Trump statement its brand name haslost its luster with customers. Perception levels of the Starbucks brandname fell by an incredible two-thirds since its January announcement,according to a YouGov survey, as reported by Yahoo Finance.

The survey measures how potential customers feel about a companys brandand asks if they have heard anything about the brand in the last twoweeks, through advertising, news or word of mouth, was it positive ornegative.

In the week before the companys January refugees announcement, 30% ofrespondents said they would consider spending money at Starbucks. Butafter the statement that number fell to 24 percent, the survey discovered.

The companys announcement immediately sparked a #BoycottStarbucksmovement on Twitter and brought condemnation from coast to coast.

Not long after Starbucks issued its anti-Trump refugee statement, manyAmericans began to wonder why Starbucks is slighting the hiring ofAmericans  especially U.S. military veterans  in favor of refugees.

Ultimately, on the heels of its refugees announcement, the company feltenough pressure to issue a second statement to explain to Americasmilitary veterans that the company doesnt actually hate them.

Follow Warner Todd Huston on Twitter @warnerthuston or email the author at***@hotmail.com.--Donald J. Trump, 304 electoral votes to 227, defeated compulsive liar indenial Hillary Rodham Clinton on December 19th, 2016. The clown carparade of the democrat party has run out of gas.

Congratulations President Trump. Thank you for ending the disaster of theObama presidency.

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