Leadership and The Workplace

Nonprofit Spark

Renee McGivern

When you think about how you’re communicating with your donors, funders, and community, do you wonder whether you’re spending your time and resources well? Do you feel frustrated that you’re communication is scattershot or ineffective? Then you need a communication strategy!
My guest this week is James Howe, president of Communicate and Howe based in Kitchener, Ontario. We hone in on six elements of a content strategy that will give you clarity about who you want to communicate with, why and with what tools. Too often, we miss the strategy and jump right into a plan of action and yet, isn’t it critically important to be clear about why you’re doing what you’re doing? In our experience, taking time to develop a communication strategy makes everything else you do fall into place and make sense. What a relief!

James started in nonprofit communications work with the Daily Bread Food Bank in Toronto and in the development office of the University of Waterloo. He was director of communications for the YMCAs of Cambridge & Kitchener-Waterloo just before starting his consulting firm.

If you want to boost your communications in 2014, then formulate a communications strategy so you can confidently use your time and resources well. It’ll help you justify a bigger budget as well.

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