Our history

THE FORTIES

FILA, Fabbrica Italiana Lucidi ed Affini, was founded in 1943 by twins Guido and Pietro Pettenon. The brothers had a clear vision in mind: to produce shoe polish, household waxes and cleaners. As WWII raged, Europe’s desire for change and growth provided the fertile ground the company needed to become Italy’s benchmark in the production of high-quality shoe polish. At the time, the family was proud to produce FILA products for the Italian army.

THE SEVENTIES

The seventies marked a turning point for FILA, thanks to the intuition of Beniamino, our current president, and the support of his sister, Adriana: the company took the leap from household cleaning products to professional products for surface protection. FILA’s tradition in research started with terracotta, leading the way to the study of all materials for floor and wall coverings on the market. During this decade, FILA also released its first advertising campaign in collaboration with Sannini terracotta floor manufacturers.

FILA TODAY

FILA has achieved international excellence in the protection and care of all surfaces. Today FILA represents a family-owned company with a managerial structure, a large international group with solid values. Every day we set out to find the best answers to the needs of our clients and we strive to deliver the best solutions, staying ahead of market trends.