Master Graphics Has New Name

MEMPHIS, TN—What’s in a name? One company hopes it’s a new lease on life.

Master Graphics, fresh from exiting Chapter 11 bankruptcy, has added a new moniker for the 10-division conglomerate: Premier Print Holdings. According to Calvin W. Aurand Jr., chairman and CEO of the company, the new name underscores the importance of the operating divisions in the communities they serve.

“The real strength of our company comes from the ability of our managers and employees to secure and serve customers in their local markets better than anyone else around,” Aurand states.

“Many of our operators have been doing that for a long, long time. Some are second-, third- and fourth-generation printers, well known and well respected in their home towns, with superior market knowledge and an unsurpassed commitment to customer service.”

It has been an eventful year for the former Master Graphics. Earlier the company announced that its First Amended Joint Plan of Reorganization became effective in March. Under the plan, the company’s existing common stock was cancelled and substantially all of the new common stock of the reorganized company will be distributed to general unsecured creditors, including holders of Master Graphics’ senior notes, on account of and in cancellation of their claims.