Sounds like the name of a Seattle grunge band or a Springsteen documentary.

It also sounds like a bloody tough sell, especially if you were part of the Calgary Flames ticketing department trying to entice fans and season-ticket holders to attend the early-week clash between two playoff-less projects.

It won’t get any easier Friday when the most non-descript team of the decade, the Nashville Predators, comes to town.

It’s been tougher and tougher to fill the seats at the Dome for obvious reasons this season.

Rebuilds aren’t sexy.

On Friday, the club will, no doubt, announce another sellout of 19,289, as they have all year.

Truth is a growing number of Flames tickets are going unsold these days. The cost of some of those is swallowed whole by Sport Chek, which has long capitalized on the overwhelming support for the team by selling discounted ducats in the nosebleed sections.