The new promotional kit includes top-turning, high taste bars to help foodservice operations capture on-the-go traffic and drive profit with bars.

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WHAT: General Mills Foodservice is helping operations take advantage of snacking at breakfast and beyond with the new Nature Valley™ High Taste Bars Variety Pack, currently free with purchase of any case of Nature Valley™ bars (and completed rebate form).

Each variety pack features 55 total bars in four flavors of top-turning bars including two of the top bar category launches in the past three years¹ and the new Nature Valley™ Crispy Creamy Wafer Bars. All bar flavors appeal to consumers looking for an indulgent and convenient snack they can eat on-the-go.

Nature Valley™ High Taste Variety Pack

Nature Valley™ Almond Butter Biscuit Sandwich

Nature Valley™ Peanut Butter Chocolate Granola Cups

Nature Valley™ Almond Butter Chocolate Layered Bar

Nature Valley™ Peanut Butter Chocolate Wafer Bar

Foodservice operations that buy at least one case of Nature Valley™ Granola Bars will receive a free Nature Valley High Taste Variety Pack and point-of-sale kit featuring a manager’s guide, posters, shelf talkers and table tents. Operations that purchase three or more cases will receive a premium Nature Valley branded merchandiser to place in high-traffic areas.