Dairy Conversion

Brands adapt yogurt into new forms for experiential consumption

Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.

Workshop Question - In what ways could you adapt your product offerings to include more cultural inspiration?

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