PatientBond: Behavior Change Through Psychology + Technology

The Society for Human Resource Management indicates that every dollar invested in employee health intervention could potentially yield as much as $6 in healthcare savings. Unfortunately, while these programs should yield significant returns on this investment, employee participation in wellness programs is generally low.

What is PatientBond?

PatientBond is a platform for driving digital, personalized engagement across an employee population using email, text messaging and Interactive Voice Response. PatientBond is a managed service so there is no software or staff training necessary. PatientBond is cloud-based and connects with a client’s administrative system via a simple API.

How Does It Work?

PatientBond uses a proprietary model based on psychographics developed by healthcare consumer experts from Procter & Gamble, proven to motivate behavior change.

Through psychographic segmentation each communication is designed to appeal to employees’ intrinsic motivations, helping them understand the personal benefits of a wellness program. This enhances the likelihood of participation and improves Return On Investment.

A national insurer determined that employees without a Primary Care Physician cost its clients +20% more in higher health costs annually. In a pilot, PatientBond increased the number of employees choosing a PCP +20%