Former Gawker CEO Nick Denton claimed that the left-wing establishment will have to adopt a nicer “Zen Buddhism response” to beat Breitbart News during a SXSW interview last week.

“In some degree there’s a difference between Gawker and Breitbart,” claimed Denton during an interview with Digiday. “Gawker is sensational, shameless news that is grounded in truth, a dramatic version of the truth, but it is the truth. While Breitbart and fake news on Facebook are further escalation: They are not just sensationalization of the truth, but also go beyond the truth.”

Denton went on to add that the left needs to adopt a nicer approach to beat Breitbart News and the rise of conservatism, before falsely associating Breitbart with Nazism.

“I think the answer to Breitbart is not going to be, ‘Let’s do more aggressive fake news on the left,'” Denton explained. “There might be some Zen Buddhism response to Breitbart. It is going to be hard because the sensation is you want to punch the Nazi, but they have the guns.”

Gawker Media became infamous for publishing news that often ruined or negatively impacted people’s lives before it was bankrupted and shut down following a lawsuit from one of its targets.

“Facebook makes me despise many of my friends, and Twitter makes me hate the rest of the world,” said Denton during his SXSW panel, before praising Reddit as the model of the future.

“Even if we’re full of despair over what the Internet has become, it’s good to remind yourself when you’re falling down some Wikipedia hole or having a great conversation with somebody online—it’s an amazing thing,“ he concluded. ”In the habits that we enjoy, there are the seeds for the future. That’s where the good Internet will rise up again.”

Last year, Denton and Gawker were forced to pay out $140 million to Hulk Hogan following a lengthy lawsuit over the gossip outlet’s unauthorized posting of Hogan’s private sex tape.

The lawsuit was backed by PayPal co-founder and billionaire Peter Thiel, who himself had been affected in the past by the outlet after being outed as gay, and forced Denton to file for bankruptcy.

At SXSW on Sunday, Denton claimed that Thiel had become a “national figure” and “extremely prominent” in American politics and culture.

“Peter Thiel, through his financial support of litigation and his support for political disruption through Donald Trump, has become a national figure,” Denton proclaimed. “He has become extremely prominent and an avatar, an embodiment, of the merger of the reactionary elite with a kind of populist celebrity in Donald Trump.”

“Gawker in some ways perfected it,” claimed Thiel on the topic of bullying. “Where you pick on people, and you would destroy their lives, and write nasty stories. The writers then might even add comments that were even more vicious than the ones in the story, all so as to generate a virtual mob that would go after these people.”