The thing about New Jersey is bogus. Given they could send merchandise like this most anywhere, why there? Oh, so that you could post they sent it there because thats where they send closeouts. Your eyes must be brown.

Geez, it was really bad. The quote from Birnbaum was used to suggest no possibility of PEP deal. The entire article, probably hatchet job, but hey, it's the New York Times.
Given that article and the incredibly low volume lately, a buck down is really no big surprise.
I wonder if there is anything the company can show on Wednesday that will matter. My guess is that CNBC won't even mention SODA today or tomorrow and probably just in passing Wednesday.
It's going to take a miracle on the earnings front or an unknown on the announcement front to move this stock price up.
Just earning money now doesn't matter. It might set a floor, but i'd guess that an Israeli company with low to no growth expectation will sell for 5-6 times earnings with trading thinning to under 100,000 shares a day.
It's hard to believe it could really get this bad, but not that hard when you realize that the BOD has kept this incompetent CEO in place through the entire downfall of this company.

Odd, the timing on this article, given that in three days they would have been able to incorporate the earnings report and conference call into their article. Gives a paranoid sense that there was a reason to get this article out before that information was available in order to affect stock price before that news release.

Some of my bottles have now exceeded their use dates. They still seem to work okay. Anyone throw out a bottle yet?
We were wrong. Back in 2011 when I bought in I believed it made sense to buy what you understood. So I bought a starter kit as as I would a stock report.
I loved the product and believed this was a slam dump investment. I still use the same machine a couple times a day.
I was wrong. Investing in what you know can be a disaster.
I see people who still post here, Golden and others, who seem to act as if their thoughts a couple years ago don't matter. Golden and many others were completely, totally wrong. Yet they come here and act as if just because the stock has dropped 70% from times when they were still buyers, it just doesn't matter.
Don't pay attention to these false profits.
Don't even pay attention to me. Look at the chart. This company is over. In a couple years the last stop will take place. Buy out at a few percent or bankruptcy.
It's been real fun. I can tell by the look on your faces.

Here's why I'm mocking you. SODA has historically not run with the typical resistance and support being major factors. Volume has been low for many months. So that what has happened lately, in the face of significant news, will offer almost no resistance to a major breakout, should it come.
SODA, if it struck a PEP deal, would see volume of 5-10 million a day for 2-4 days, dwarfing all the volume of the last couple of months.
If nothing much happens, that is no significant news and no significant earnings surprise, then SODA will likely continue to drift lower as it has for many moons. That's my TA and fundamental analysis after watching this stock for almost 4 years.
My best guess is more of the same as SODA continues with the same management.

What are you laughing at. Clearly he's right. The support level is now about 19. It used to be 21, no 28, no 36, no 51, no 56, no 67 , but now, no doubt, $19 unless it goes below that. Then it might be something else. Any TA expert knows that.

At the peak, summer 2013, the rumors took SODA from about $55-$95. That's $800 million ($40 x 20mm shares). Apparently, this rumor seems to have peaked at about a $23 million cap (20mm x $1.13).
If PEP announced tomorrow that they were buying in, I imagine we'd see a move bigger than $23 million, but even 4 times that would only take the price to around $24-$25/share.
Great job by management really creating shareholder value.

Not a surprise. One of three things are possible.
1. No negotiations-no mention
2. Negotiations going on-no mention
3. There's a deal-already would have been mentioned
I guess the fourth would be no deal , no mention, but I find it unlikely that no deal wouldn't have been affected in earlier price movement.

A newbie, obviously. You just don't know how ridiculous your post sounds.
Think about it.
You have a company with falling sales, disappearing earnings and an earnings report about to come out. What could cause it to fall to $12 in the short run other than disastrous earnings? And then pray tell, what would then cause it to go to $35 over the next year or two?
It's now worse than the broken stock it was and still is. It's a broken company with a BOD that can't or won't bite the bullet and get rid of the current management.

Gotta be stuff we just don't know about. I said a while back that if it went to $18 it would go to $8. I believe that still. It's truly hard to believe we've seen this stock drop from $79 to $18 over three years. My sense is that SODA is on the verge of complete collapse, that none of management's plans and strategies are effective and that situation is reflected in the collapse of the stock price.
There is no current relationship between prior sale/earning performance and stock price. Therefore, we should assume something else is the cause of that price relationship to prior performance. The picture is very ugly. Don't expect yearend numbers to help.

It's hard to believe how really dumb you are. You and the rest of the SODA believers have been told, by their actions, not their mouths, that KO and DPS believe single serve is the way to go. Yet, in your stupidity and arrogance you choose to ignore what those writing checks for hundreds of millions are telling you. GFY you as whole.

KO, DPS, PEP et. al. don't really believe in the Sodastream model, i.e. one liter at a time. They absolutely believe in the GMCR model, one cup brewed at a time. That's probably because it has worked for brewed coffee and for cold servings one can at a time in the trillions over the years.
You would think that SODA would accept this and create a machine to satisfy these guys. Remember, SODA is light years ahead of GMCR with regard to CO2 distribution.
It's hard to believe that a Sodastream machine with some sort of attachment, an adapter of some kind, couldn't be designed to do individual servings, but then what do I know about technology? What i do know is that management at SODA has taken the position that larger bottles make more sense. Perhaps, because they can't advance the ball on the individual serving, they need to take that position.

The user base will only go up a few percent if we have status quo, i.e. no major partnership. However, PEP could change everything. Also, failure of GMCR Cold could actually, although unlikely, happen.
Projected sales are usually based on current conditions. They shouldn't take into account a possibility unless it becomes very likely. Stocks that make major moves don't move on what was expected. What is expected is cooked into todays price.

I had plenty of conviction in the product when I bought in almost 4 years ago. It's management that I no longer believe in. They are an arrogant bunch who made the least of a great opportunity, IMO.
I also have very little at risk here, but still find the board a place to vent once in awhile.
My point was that PEP doesn't have as much motivation as you think, IMO. I don't believe for a second that KO bought into GMCR for homemade. They branched out into coffee and used their name to pay for their investment as a quick return. Remember, at this point the increase from about 80 to 130 has almost covered KO cost and they retain a good investment in coffee.

You see a pony in every mountain of horse sheets, don't you? I suppose that's a good trait.
Maybe PEP won't "fall" for it, but lucky PEP just got a free barganing chip the way I see things. This news can't be good for SODA, can it. And if you were PEP and interested, SODA interest could now be bought at $20-$25 versus $50 a year ago.
You need to realize that no one can believe that home soda is a necessity at this this point. There is no fear of being left behind, IMO. So, PEP can sit out there forever or eventually wait for the development of something as good or better than GMCR Cold. There will be competition. Hop[efully it will be SODA that does it.

Trending Tickers

i

Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.

Yahoo! Finance Worldwide

Quotes are real-time for NASDAQ, NYSE, and NYSEAmex when available. See also delay times for other exchanges. Quotes and other information supplied by independent providers identified on the Yahoo! Finance partner page. Quotes are updated automatically, but will be turned off after 25 minutes of inactivity. Quotes are delayed at least 15 minutes. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. Neither Yahoo! nor any of independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. By accessing the Yahoo! site, you agree not to redistribute the information found therein.