Businesses Trusted Despite Recent Data Breaches

A Quick Note on Password Safety Lastly, Varonis urges people to adopt one simple security practice: Stop reusing the same passwords on multiple Websites.

The onus for safety is not on the individual, but on the company. That's a bitter pill for some CIOs to swallow, knowing full well that the average customer or employee isn't securing their products as well as they could. And companies have a greater responsibility than ever to protect personal and business data or face the wrath of their customers, employees, and the public.

But as Varonis, a data governance software company, recently indicated in a survey on privacy and trust, despite the fact that companies are having a difficult time keeping data secure from cybercriminals, the vast majority of people expect corporations to keep their data safe. In other words, the pressure is on.

"It is encouraging that people are seeking out companies that are better at securing their data—however, the vast number of breaches occurring on an almost daily basis indicates that businesses, just like individuals, are still struggling to get the basics right in securing their data," says David Gibson, a Varonis vice president.

Two hundred IT professionals participated in the survey on privacy, data security and trusted companies.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.