Banger Lee is back in business with the Mike Adenuga led telecom
giant with whom he parted ways three years ago. The Pop star has inked
his second endorsement deal with the Nigerian telecommunications company
after weeks of deliberations, NET has confirmed.
NET has reliably confirmed that Dapo ‘D’banj’ Oyebanjo has signed a
multi-million Naira brand endorsement deal with Globacom Nigeria.The Pop
star has inked his second endorsement deal with the Nigerian
telecommunications company after weeks of deliberations.
D’banj now joins the likes of heavyweight contemporary
musicians Psquare as well as recently unveiled ambassadors Naeto C, M.I,
Lynxxx, Bez, Burna Boy, Flavour, Waje, Omawumi, and little known Chee.
Insiders tell us the deal is ‘unbelievable’; with those familiar with
details saying it may be one of the costliest signings of 2013. Exact
figures were not immediately available. But NET learnt that just like
his former deal with the company, this new ambassadorship will also come
with added values, including an automobile, and major performance
commitments.
Continue....................

D’banj and Globacom fell out in 2010 when the pop singer reportedly
refused to extend his initial 2008 N70M two-year contract. Glo was
allegedly offering something less, far less than what Psquare got (the
Pop twins signed a whooping N240M with the company in 2010).
The whole trouble had however started back in 2008 when D’banj was
replaced by Psquare after he allegedly demanded a N2M fee for every
performance at the then GLO Campus Tour.
But it’s three years later and plenty has changed.With GLO having
lost the biggest names to competition, it’s understandable they’re
reuniting with D’Banj, a true superstar with credible fan base, despite
not having had a major fresh hit in years. And it’s a coup of sorts – as
Etisalat had nearly reached an agreement with D’Banj to be one of their
brand ambassadors. Etisalat is already in bed with top rappers Ice
Prince and Olamide while there are rumours a 2face Idibia deal is also
pending.
MTN Nigeria is currently winning the brand ambassadorship war
triggered by the recent mobile number portability policy. The market
leader has all the star power in their nest with the likes of Don Jazzy,
Wizkid, Davido, Iyanya, Tiwa Savage, KCEE and a few other prominent
acts all repping ‘yello’.
A rep from GLO ‘Charles’ tells us it is not in his place to talk
about the signing. D’banj’s manager and Executive Director of DKM
Group Tony Nwakalor did not pick or return our calls.‘D’banj signed with
who?!‘, Spice, a rep for D’banj told our reporter, apparently
surprised.
It is expected that GLO will announce the deal in a matter of days.

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