Past

Smith was established in the summer of 2001 by partners who had worked together for several years at a large agency. The goal was to create a smaller, more flexible organization with the ability to become a high-value partner to every client. Smith cross-fertilized their experiences in strategy, creativity and design. The agency was also involved as a partner in brands such as Rodeo Magazine and Got2Get. This helped to expand the agency’s creativity and entrepreneurship.

Present

Smith is a strategic partner for companies and organizations in positioning brands and offers. The media landscape requires that the messages we send take many different forms and meet the target audience on their own turf, when people have the guard down and are open to dialog. This requires flexibility and close cooperation with PR, survey companies, and with the management at our agency’s clients.

The four cornerstones of our company are: 1. The importance of a long-term strategy, 2. Consistent implementation, 3. Close dialog with clients and partners, 4. Creativity that surprises, generates sympathy and leads to continued interest.