Athlone Fashion Trail '16

Into the West Blogger Network joined Goldenegg Productions and Athlone's leading retailers as they hosted free pop-up fashion shows throughout the day. Retailers featured the work of local designers in their shows with dazzling window displays as everyone enjoyed a truly unique fashion experience.

This event was as social as it was eye catching with guests being teated to morning coffees as the day began with a Bloggers Breakfast at 9.30 am in the Colm Quinn BMW Showroom, Athlone with each blogger receiving a fabulous goodie bag. The Bloggers were then chauffeur driven into Athlone town where the Fashion Trail kicked off at 11 am.

Once again, the power of bloggers prevailed as the event's hashtag started trending early that morning and continued its way up the charts until #AthloneFashionTrail was trending at no 1 by lunch!! Very impressive (if we do say so ourselves) as it was during the Mayo v Dublin All Ireland Final!! #PowerOfBloggers

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Check out the posts by the Into The West Bloggers!

It was a brilliant day out and definitely worth doing if your around Galway or Athlone in the future.

All the staff at Olivia Danielle’s are experienced fashion stylists and you can tell; from the moment you enter the shop you feel an air of glamour and style. Athlone really is is a treasure trove of fashion and style with a variety of shops that suits every budget and age.

Earlier this year I had attended the Galway Fashion Trail which was one of the highlights of my blogging life!! I have to admit though I did feelings around "not fitting in". But what a difference a few months make to a girl's self confidence!

Olivia Danielle was by far my most favourite boutique. The fashion was very elegant, and you girls know I die for elegance. They also sell Freddy jeans! They range from casual elegance to formal wear even to Ball gowns! Whenever I return to Athlone I'll be making a stop here.

We were treated to an exclusive Blogger Breakfast at Colm Quinn BMW to kick-start the day and to meet & chat with everyone. There was a stunning spread put on for us and we were treated like royalty yet again. Being chauffeur driven into the town in their amaaaazing cars was the perfect start to the day!

Half way through the day I realised that the hashtag #athlonefashiontrail was trending number one on Twitter! This really proves the true power of bloggers and how in tune bloggers are at utilising social media as there were only 25 bloggers invited to attend the Fashion Trail.

A quick hop and we were outside Olivia Danielle, love this boutique for the glamour, they stock amazing pieces and I know this as fact, as it was one place I went to, to purchase a dress for my brothers wedding.

Hard to believe we are looking at fashion for the winter already!!! Into The West Blogger Network Saibh and Sinead coordinated the day for all the bloggers, everyone was excited for a great day in Athlone.