Guide to Trend Mapping

This trend map was developed during an internal meeting at the Kresge Foundation in 2016.

A trend map is a visual depiction of relevant trends influencing the system around a given topic. Developing a trend map can help a group deepen their understanding of an issue through exploring related history, identifying key external factors, and tracking shifts in social and cultural norms.

This guide will walk you through a feasibility assessment as well as how to prepare for and facilitate a trend mapping activity.