“Since the nonreligious don’t believe in God, some wonder how we know who to give thanks to.” said Ronald Lindsay, President and CEO of CFI. “Our answer is to just look around you at the people in your life.”

Said Lindsay, “We all have much to be grateful for this Thanksgiving, and millions of Americans, instead of praying to a god, will be expressing gratitude and love to those who do so much to make life worth living: their family, their friends, and those who help others in need. A supposed supreme being isn’t necessary.”

The ad can be seen on West 42nd street between 7th and 8th Ave., on the north side above the Cold Stone Creamery and beneath the CBS logo. It is co-sponsored by local freethought organization Reasonable New York.