The Secret Process to Increasing Facebook Likes

I’ve written about growing your Facebook Likes many times before. I wrote about it here and here and here and here and here and here.

That’s a lot!

So I considered not writing this post and adding to the noise. But I had to do it because what I am going to provide you today is unique and valuable. And — hey — everyone wants to know how to get more Facebook Likes!

The posts I’ve written before about getting Facebook Likes are certainly helpful. Those posts provide a list of ads and strategies you can use. But never before have I offered a process.

It’s taken some time, but I have adopted a process that I now use for myself and for clients to quickly and efficiently build a highly relevant Fan base without breaking the bank.

No, this is not about cheap Likes in strange countries. It’s not about shady services. It’s about implementing a process to strategically target people who will flock to your Facebook Page.

2. Create a Saved Audience in Power Editor

Notice that I did not include any hashtag interests to make it broader. I don’t want to target people who like something related to these Pages and interests (which is what happens when you use the hashtag), I want these Pages and interests only.

I keep country, gender and age targeting very broad…

Age: 20 and Over

Gender: Men and Women

Country: United States, United Kingdom, Canada, Australia, Portugal and Brazil

You could target only English speaking people at this point, too. I’ve chosen not to.

This Saved Audience is created. Hang onto it, we’ll use it later.

3. Create a Lookalike Audience

Normally I would list creating a Custom Audience first — I love Custom Audiences — but I’m going backwards here because I want to focus first on a completely different audience.

I fact, I’m not going to include Custom Audiences in this list at all because my intention is to find completely new people who were not previously exposed to your brand.

You’ve hopefully already created a Custom Audience. This involves uploading your email list (or other customer list) into Power Editor so that you can target ads at these people, regardless of whether they are Fans (powerful stuff!).

But I’d neglected Lookalike Audiences until recently. I wasn’t seeing great results. And I recently realized why.

Previously when I created Lookalike Audiences, I was adding targeting to make it far too fine. I wasn’t trusting Facebook’s algorithm that already determined that these users were similar to my customers. As a result, the audience was small and ineffective.

Now you should create three reports that help you quickly see what is working. All three reports should filter out the campaigns that you just created. The difference is what you select in the Data Breakdowns setting.

Since you can only select one of these options for each report, you’ll need to create three:

Age & Gender

Country

Placement

Then edit the following columns:

Data Aggregation: Campaign and Ad

Delivery & Spend: Frequency and Spend

Clicks: Nothing

Actions: Page Likes

Cost per Action: Cost per Page Like

Through this process, I recently discovered I was getting 14 cents per Like on my Similar Pages & Interests Sponsored Story among people in the United Kingdom. That same group was getting me 22 cents per like on my eBook giveaway.

But I also realized that I was spending too much for certain groups and in certain placements. These are things that are now very easy to determine within the new ad reports.

So, what do you do with this information? You stop the original ads and create new, optimized ads that focus on the areas that are working.

About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Awesome post John, I use this technique also to know my audience interests in Facebook to target them also at the Google Display Network. It amazes me the topics and interest that may come up in Facebook that are not the ones we would usually target on Google.

http://jonloomer.com/blog Jon Loomer

Thanks, Federico! Pretty powerful stuff.

Carol

Hi Jon, great post as always :) I used the graph search and chose the interests and pages, but when I go to create the audience some of them don’t show up on the “Precise interest” box. Could you help me figure this out?

Tks!!

http://jonloomer.com/blog Jon Loomer

Just how it is, Carol. Can’t explain why since some of the Pages I ran into are quite large (always possible it has something to do with the Page’s account settings and allowing advertising).

http://brankicaunderwood.com/ Brankica

I am still working on step 3 :) I just can’t get any of the pages I need to target to show up, the only thing that shows up is the hashtag topic (same name as page). I am guessing there is no workaround but has anyone figured out how to target more specific pages if they are on the smaller side?

Jimmy

They show up below the hashtags.

http://brankicaunderwood.com/ Brankica

some do, but most ‘small’ pages I want to target don’t. Even some with several thousands of fans don’t :(

I’m having the same issue! Can’t find the pages I need in precise interests even though they have a few thousand fans. Has anyone found a workaround for this? So frustrating as it limits my advertising so much!

HI Jon,
Good Advice! One thing; when I click on your link (my facebook tab) under Step #5 – it takes me to a page not found error. I found the tab by going directly to your page. Very nice layout.
Steve

http://jonloomer.com/blog Jon Loomer

Thanks, Steve! I updated the link.

http://malharbarai.com/ Malhar Barai

Amazing Jon!

I really liked the way you leveraged Graph Search to build your target audience. Spellbound!

http://surelikes.com/ Facebook Likes

very informative. btw, i’ve downloaded your ebook but havent read it yet, but i really like how its designed. very professional. thanks

http://www.buildandbalance.com/ Michael_N

Jon, This is very interesting. I have a few questions, please. What do you mean by you run the process over and over again (re: Likes and Interests)? How do you change it each time you’re running it again? Also, when you upload a mailing list to create a Lookalike audience, does it matter what size your mailing list is? I feel like I read somewhere it has to be a certain size. Thanks so much!

http://jonloomer.com/blog Jon Loomer

You’re creating a list, Michael. So, I run this search…

Pages liked by people who like Jon Loomer Digital and Mari Smith

Then I run it for the page that comes up first on that list:

Pages liked by people who like Jon Loomer Digital and Social Media Examiner

I write down all of the first page results that come in each time I run the search.

AllenCheyette

some pages i wish to add to precise interests just won’t show?! why?

John M

Very good indeed, but this is complicated to do. Here is what I do… I simply buy fans/likes and then “natural” fans just keep coming by themselves. Its the most hassle free way to get likes. I Usually use http://socialnetexposure.com/

I agree that it is hard to grow your social media following, but I have had much success using http://TwipQuick.com in the past”

Rick

Any idea, when this will be available in the Nederlands?

Rick

I mean the graph search…

Chris

Late comer to this one. Ad campaigns have been on pending for like a day. Is there anything I need to do to initiate it after its all set?

Chris Copeland

My campaign in power editor is stuck on pending for over 24 hours. Everything else is done. Whats the next step?

http://jonloomer.com/blog Jon Loomer

You uploaded? Otherwise, Facebook can definitely be slower starting Friday afternoons. It shouldn’t have anything to do otherwise with whether you created the campaign in Power Editor or the self-serve ad tool.

Ravi

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Jon, I am not having graph search although I have applied around three months. Can u suggest another way to isolate the precise interests. I must say this is again a very comprehensive and simple post from your end.

http://www.socialmediachica.com/ Stacy-Ann Hayles | Social Medi

Hi Harmeet, just a quick trick which worked for me some time ago. Log out of Facebook everywhere you’re logged in (pc, tablet, phone), then clear browser history on one device and log in there. You should see graph search.

http://businessgatewayinc.com/ Helena Zwarts

Hi Jon

Excellent article! I set my campaign up but am now wondering how big the target market should be…

Can possibly give a general guideline of the size of the target audience?

Many Thanks

brucecat

Hi Jon,

This is a fascinating article – thank you! I have a question about Graph Search: I personally have just 391 friends on FB, but I administer several FB Pages for clients. The one that I want to work with (https://www.facebook.com/chorleoni) has over 1400 fans. I’ve requested Graph Search but don’t have it yet. Do you know if they base it upon my personal friends (the 391) or the Pages I administer?

Awesome, but I have a question. I’m not sure how you chose Mari Smith in Step 1. Can you enlighten me on how I would choose a page to get started? Thanks!

http://beta21.circussocial.com Avtar Ram Singh

Mari is also a popular go-to person for Facebook guides and tips. She mostly caters to the beginner’s audience though.

vish

Hi Jon,

How much we need to wait to add ourselves on Facebook Graph Search?If the wait is too long is there an alternate?

Thanks

Vish

Sarah Pinnix

One question: Once you identify “pages liked by people who like Jon Loomer and…,” do you place those page names in the “interests” section or the “people connected to” section?

http://jonloomer.com/blog Jon Loomer

Precise Interests, Sarah. You can only enter page names into Connections that are pages you control.

Sarah Pinnix

Thanks, Jon. And, “duh” I totally should have known that. {blush} Haha.

http://jefmenguin.com/ Jef Menguin

Thank you for these useful tips. I like #5 above.

Marcin Chwalik

Jon – great article (again)
Is there some workaround for users from countries where graph search is not live yet ?

Lior

What if your fans were originally acquired by running these campaigns? The Pages they like were already targeted.

Jeff Norman

Hey Jon! I’ve followed your advice (both from this article and through JonLoomer.com) to try to increase my count of relevant likes for my Facebook page, facebook.com/bobonoirhollywood. Specifically, I created a Sponsored Story — Similar Pages and Interests. A couple of questions though: In pricing, did you select CPC, CPM, or Optimized CPM? (If you used optimized CPM, did you decide to optimize for any choice other than Likes?) Also — my cost per like is really expensive: $2.05 each! And on a $10 daily budget, I’m only get about 4-5 likes per day. Any suggestions on how to bring the cost down + increase my overall daily catch of Likes? Thanks, Jon!

One suggestion: Add text to the cover photo so it’s clearer what the page is all about. Not clear without reading the description below.

I’d also try targeting beyond similar pages and interests. If you have an email list, this is a good opportunity to create lookalike audiences. If you’re putting all of your eggs into the basket of one targeting group, that’s dangerous. You need to create other targeting options since that could be part of your problem.

Good luck!

Jeff Norman

Thanks, Jon! I updated my page’s cover photo with some text that should hopefully send the message home loud + clear :)

My Cost Per Like on my Sponsored Story ad (.37% CTR) has thankfully dropped to $1.25. Running it solely on desktop — mobile has a great CTR, but is extraordinarily expensive ($3 per like!). Would love to get that CPL down below $1.00, and so will experiment with CPC + CPM to see if that makes a difference.

Unfortunately I don’t have a pre-established e-mail list (the fanbase was created entirely through Facebook + Instagram marketing). But I’ll take your advice to diversify my targeting options via a Saved Audience with an entirely different (yet still on-brand and relevant) set of pages and interests.

Keep up the AWESOME pubcasts which I listen to so closely. Also love your articles via AgoraPulse as well! Thanks a ton Jon!!

Adam Barton

5000 likes done….. thanks for suggestion fblikes.
thanks

http://www.57bloggers.com/ Prashanth Raj

The first step of using graph search is the most efficient one and graph search is a great update by the facebook. Thanks Jon for this nie article. :)

pollimer

Hi Jon,

How do I make the Facebook Ad direct people to a gated tab? I created an app in Shortstack and it shows up on my page, but the page doesn’t show up in the “Landing View” drop down box when creating the Ad

http://jonloomer.com/blog Jon Loomer

I’m guessing you’re using Power Editor? Make sure you Download first. Otherwise, there’s no reason why the page and the app won’t appear as options.

pollimer

Ok great. Yea I had to download again and it showed up.

Thanks!

ijenti

Hello Everyone, I was creating the saved target audience but I think Facebook took out that feature. It’s only showing the Location, Language, Interest and Category. Has anyone had any problems with this?

http://jasonhjh.com/ Jason HJH

Hey Jon,

What would you recommend in place of the Sponsored Stories which are about to be phased out?

Thanks in advance!

http://jonloomer.com/blog Jon Loomer

You can basically eliminate that option and just do a basic Page Like ad. Or, for the time being, have fun with the Sponsored Story. Page Like Sponsored Stories will continue to run after April 9, you just won’t be able to create them anymore.

Guest

I’ve hunted and hunted but I do not see, “Precise Interests” anywhere in Power editor. Has there been a change in this feature?

That’s the problem – I’m in the “Audiences” section of the power editor, and when I highlight a custom audience, I don’t see the “Create Similar Audience” button.

Could be that FB gives it to seasoned experts such as yourself?

http://jonloomer.com/blog Jon Loomer

No, I’ve never heard of anyone with the issue. Are you sure this is a Custom Audience and not a Saved Target Group?

Mark H

I am such an idiot!
You’re right, it is a saved target group that I was looking to create lookalikes for. I missed that part (or I guess just skimmed through it) about highlighting the “Custom Audience” part.

Thanks much Jon! You are such a great resource!

Anu

i have a page of my own i’m a musician but unable to get mch likes how to do it plz help

Hi Jon! Can you clarify something? In Step 1, when you say you repeat the process over and over, what exactly do you mean? Are you saying that you repeat the step but with each of the Pages you just listed instead of (e.g.) Mari Smith?

jame1

Besides providing online courses to their own (generally fee-paying) students, universities have felt obliged to join the MOOC revolution to avoid being guillotined by it.

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Sana Sharma

The first step of using graph search is the most efficient one and graph search is a great update by the facebook
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http://getfbfansandlikes.com/ hron023

Besides providing online courses to their own (generally fee-paying) students, universities have felt obliged to join the MOOC revolution to avoid being guillotined by it.

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As I understand precise interests option is gone. So now how can I target a specific audience that likes a specific page. I have tried to enter a specific page name but it does not show up under interests

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That’s more related to content creation as opposed to what Jon’s going over here, which is selecting your target audience.

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