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Who’s Azher?

A business leader who's built and grown modern marketing capabilities (read: tech- & data-infused) for large agencies and their clients including FCB, Arnold, The Martin Agency and currently DDB. If you’d like to learn more, tap here.

However, the more brands that build right into the iPhone’s mobile messaging app, the less reliant they are on third parties such as Facebook. “Brands can roll out their own content and they’re not held hostage to social,” Mr. Ahmed said. http://adage.com/article/digital/apple-imessage-brands-break-free-mobile/305754/

“Pokémon Go uses nostalgia to activate a passion that’s been lying dormant for a section of the audience while at the same time broadening its appeal to new audiences,” said Azher Ahmed, evp and director of digital at DDB Chicago. “It’s done a good job of looking at its audience …

“Commerce is a close cousin of content and there are a ton of content players out there,” said Azher Ahmed, director of digital at DDB Chicago. “It would make sense that they’re trying to close the loop and capture sales when people are ripe and ready.” http://digiday.com/platforms/snapchats-new-ad-pricing-scheme-shows-e-commerce-ambitions

“Every time robots try to act like people it’s usually a recipe for disaster,” said Azher Ahmed, evp and director of digital operations at DDB Chicago. Still, Ahmed and other agency executives say an oversaturated app market, the wide adoption of short-form communications like emojis and Internet slang, and the …

Azher Ahmed, director of digital at DDB Chicago, said acoustic technology can be more effective than beacons because they have a wider range and don’t require Internet connections for the app to pick up on it. “From a licensing perspective, it can validate that something is playing exactly according to …