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What is Twitter? Twitter is a social networking and microblogging service that enables users to broadcast and read short (140 character), text-based messages called tweets. These updates can be submitted by a variety of means including text messages, instant messaging or a third- party application. 5

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Twitter is Everywhere Twitter has more than 465 million accounts generating more than 175 million tweets/day. Widely adopted by celebrities and companies. ◦ Ashton Kutcher was first Twitter user to have 1 million followers (2009) ◦ Examples: http://socialfresh.com/top-10-twitter- brands-2011-winners-announced/ 9

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B2B marketers can use Twittereffectively in 3 key ways: By listening to what is being said about the company By engaging with clients and the public By contributing and sharing their expertise and thought leadership. Read more at: http://www.optify.net/guides/twitter-for-business-the- ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058

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Should You Be on Twitter? Opportunity to share insightful ideas with like-minded professionals Creating a “space” for your knowledge Ability to research ideas and topics that are relevant to you Breaking news Relationship management 13

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Get Started Find people to follow. ◦ Who to follow – Twitter suggestions ◦ Search Twitter for people you know ◦ Search Twitter to find people with similar interests ◦ Tool: http://wefollow.com/ Listen to conversations 18

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What should I tweet? RTs things you find of interest Articles from Trade Journals Ask questions Current events/news items Links to blog posts Photos

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Tweets and Messages◦ @Replies and Mentions◦ RT (retweet)  Reposting of someone else’s Tweets  Without comment  With comment  Copy the content of the tweet you’d like to share. Add RT to show it’s a retweet and the Tweet’s original author’s name. Add your comments. 21

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Tweets and Messages Send a private message to a follower ◦ DM (Direct Message) ◦ Limited to 140 characters ◦ Something you don’t want to share or spread. ◦ Send to followers. ◦ Can’t send to people who do not follow you.

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Hashtag The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Create a hashtag by prefixing a word with the hash symbol: #mbaofwpa or #AIA or #SMPS Click on a hash-tagged word in any message show you all other tweets in that category

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URL Shortener Minimizes URL so you have more characters to express yourself. ◦ Twitter will shorten for you  T.co naming convention ◦ External Service  Bit.ly  http://tinyurl.com/

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Twitter Rules of Thumb1. Don’t spam.2. Update consistently.3. Find the latest buzz and contribute or create the latest buzz.4. Set up searches. ◦ Search for yourself so you can reply to people who @ you. ◦ Search for your interests – Surfing, Pittsburgh, Sports5. Take it slow. ◦ Don’t worry if you have 2 followers and follow 100 people. ◦ You will gain followers as you get involved in the conversation and post interesting content.6. You cannot edit a tweet after you post it. You can only delete it.7. Some things are better left unsaid. ◦ Use discretion. ◦ Tweets are archived digitally by the Library of Congress 29

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Twitter Etiquette Be Authentic Followers ◦ Don’t be obliged to follow everyone Share ◦ RT with comments or without Reciprocate ◦ Say Thank You for RTs and mentions Take it Offline