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P&O Cruises celebrates '175 years of heritage' with the help of Four

July 4th 2012

Four were contracted by P&O Cruises to provide public relations support for their ‘175 years of heritage’ celebrations.

P&O Cruises – the largest and oldest cruise line in the UK – can trace their history back to the foundation of the Peninsular Steam Navigation Company in 1837. The programme of celebrations culminated in a ‘Grand Event’ on 3 July, with all seven of the line’s ships together in their home port for the first time.

Four’s team of corporate and travel specialists were tasked with securing high level national media coverage, as well as managing media attendance at the ‘Grand Event’ – where Darcey Bussell and HRH The Princess Royal helped to welcome in and then send off the seven ships.

Despite appalling weather conditions and significant logistical difficulties, the main event passed off without a hitch and resulted in a further wave of top-tier national coverage in the following days.