Why the Kevin Butler lawsuit dooms Sony

Sony's lawsuit against Jerry Lambert makes them appear incredibly insecure about the quality of their product and reveals them as the unsympathetic, merciless corporation that they are.
(Industry, Kevin Butler, PS3, Sony)

...because Capcom does far worse things then this, things which effect us as gamers. This law suit with Kevin Butler is between him and Sony, it dosent effect us unless you count the fact we'll probably never see KB adverts again.
They deserve the hate because they are a corrupt money, grabbing company.
Nobody exaggerates what they do, it's that bad and there games prove that thus RE6 getting crap reviews.

Notice how I said

"Other companies and even developers have done worse this gen...just saying "

RE is a franchise that started in 1996, making it over 20 years old, and is still going strong spinning off 5 movies and many games. If RE6 suffers at all it is because they are running out of ideas or being to ambitious with such a long running series.

Game companies are supposed to make games and employees are supposed to make money, that's not evil that's just capitalism. Don't hate the players hate the game!

My initial thought to finding out Sony is suing their mascot was... Wow!

But after reading the comments I'm wondering if it even matters to everyone here. It just makes me think (especially as we reach the end of this generation).....

So will all PS3 owners automatically migrate to PS4 and all 360 owners automatically migrate to the 720? Personally, I'm still undecided but I do notice people are still as defensive about their respective console as they were a year or two ago. That just makes me think that people are going to be very loyal to the same company they have been dealing with as we move into the next generation.

This sucks. Remember back a few months ago when everyone hoped Buttler might be a character in PSASBR? Well it wont happen now. And I was hoping he'd use a Playstation Move as a light saber/Sharpshooter :(

It's just the pettiness of it all. It's not as if he was trying to actively advertise the Wii. He just happens to be in a Bridgestone commercial that includes a Wii promotion. He's seen playing Mario Kart for just a second or so. If that's enough to get Sony to sic the lawyers on the poor guy then screw them. I mean come on. The PR at that place is just ridiculous. I personally thought the whole Kevin Butler persona was ridiculous to begin with but geez... Sony does not own him.

How are they merciless?i'm sure Jerry Lambert read the whole contract before he signed..It would be his own fault if broke some type of agreement in the process of his latest ad..These corporation are here for one purpose and that is profit..Its just business and companies have been suing other persons/companies since forever..I'm very sure Jerry Lambert would be quick to sue Sony or any other company if they broke agreements that went against his contract...Would you call people who sue companies over broken agreements merciless/unsympathetic too?

No one really cares as much as people will try to make it seem. Unlike some people, they play games on Sony's system. This doesn't affect them in the least whether they win or lose. No one really cares so it won't doom anyone. Microsoft has been looking like monsters and greedy bastards for years despite the fact they pretend that they aren't and they aren't doomed. Also most people don't know the situation so as per usual they jump on Sony's back before they know if they are in the right or not. People always sympathize with the victim and don't care if they were in the right or the wrong.They figure Sony is an 'evil company' which automatically makes the victim right.

O my God, Tha Doom! The Doomzzz is here.. Again... like haven't we seen enough of this apocalypse Sony items? What's next? Sony dooms humanity? The maya prediction is based on Sony? The third world hunger is sony's fault?

I didn't understand this article at all, he starts off by talking about the console war between MS & Sony (leaving Nintendo out?) only to brush off towards the actual topic at the end. Some people just don't know how to do articles properly these days.

This is really not that big of a deal. Only fanboys care about this sort of stuff. This guy was doing commercials long before Playstation came along and i'm sure everything will turn out fine in the end. I never liked his commercials anyway. They didn't do anything to help the PS brand.

The lawsuit filed on September 11, 2012 in a California District Court claims a trademark infringement and is filed by Sony Computer Entertainment of America LLC (SCEA) against Bridgestone Americas, Inc and Wildcat Creek, Inc which is an advertising company.

Dooom....doom.....DOOM! Damn whats up with all these "XXXX is doomed" articles. Oh yeh Sony's gonnna go bust because they're suing the guy who plays Kevin Butler and his ad company. Sony (like an big worldwide corporation) can tie this guy is so much litagation that he wouldn't dare set foot in an advert again. Blimey, the next articles gonna be "Cat crosses the road, dog dies, Sony's doomed!"

All the things that has been said countless times aside, I'd like to add that Sony's an international company, and the whole friggin world is not only consisted of US. I don't see how this dispute between the two parties will affect Sony, positively or negatively, at the global scale. How do I know? Go ahead and ask a Japanese or European gamer outside of US who Kevin Butler is, I'm almost certain that 99 percent of them will stare right back at you with blank eyes.