While a picture may be worth a thousand words – a thousand words may be worth thousands of dollars. Never thought how valuable all your company unstructured data would be? This heterogeneous knowledge can turn out to be quite useful for companies, however, there is still much to be learned.

When I enter a bookshop and ask for something light, I normally assume that I will get a book and it will be some light reading, not something in bright colors or below 500-gram weight. What’s more, there is no elevated risk that I will be misunderstood. I go out of the shop with the book I wanted, and the whole experience leaves me satisfied.