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For most dudes, losing their hair can be a traumatic experience that leaves them riddled with self-doubt and willing to do anything to bring back the old days, like using Rogaine, or getting hairplugs, or even making Die Hard 5. For a dude who embraced his baldness in lieu of shooting the glass, Max Brenner, opening today.

The first Hub outpost from this Israeli chocolatier/restaurateur comfortable defining himself by his lack of hair, MB's a 143-seat "whatever you want it to be" restaurant-meets -bar-meets-chocolate shop chameleon in a former wireless store, now rocking a "chocolate factory on a spaceship" vibe with a 14-seat marble bar, retail alcove, patio seating, and a cadre of half-moon shaped walnut tables that encircle a huge center column attached to faux cocoa pipes, as real ones would cost over 100 Grand. Yep, that's a candy joke. Heartier eats served anytime include the secret BBQ-sauced Kobe beef Brenner Burger topped w/ cheddar and Vidalia onion; Pasta La Mancha (sausage/peppers/broccoli tossed in spiced marinara & Manchego cheese); and a 12oz thick-cut, chargrilled NY strip steak served with Molly's white corn croquettes -- but not white corn croquet, as only rich people in Nebraska play that. To kick start the day, there's also breakfast/brunch fare like the bacon/onion/cheddar Hang-Over Omelet; an After Party Belgian Waffle w/ strawberry honey & melted white chocolate; and an elaborate egg/sausage/pepper/home fry scramble served w/ warm ciabatta called Cande's Killer Breakfast Skillet because you eat it, and then you DIE...some point later in life, depending on genetics.

As MB is a chocolate joint w/ a bar, you can also spoil your South Beach Diet with desserts like the hazelnut cream banana toffee crepe w/ chocolate crunchy wafer balls whilst imbibing on choice suds (Flat Tire, Young's Chocolate Stout) and sugary cocktails like a peanut/caramel liqueur number known as Satisfaction Guaranteed -- which is a promise Hair Club for Men clearly couldn't make to either Max or Mr. Willis.