Our Mission

To build a strong Jewish future through transformative Jewish summers.

The key to the Jewish future is Jewish camp. We know from research—and nearly two decades’ experience—that this is where young people find Jewish role models and create enduring Jewish friendships. It’s where they forge a vital, lifelong connection to their essential Jewishness.

Suddenly, all those Shabbat song sessions and campfire stories take on new importance—and urgency. So we’re devoted to helping Jewish camps and summer programs thrive. We gather data, build new programs, provide operational support and help recruit campers. We’ve elevated camp management into a true profession. And we work to elevate Jewish camp on the cultural and philanthropic agenda.

In short, our mission is to help Jewish camps achieve their mission: to create transformative summer experiences—and the Jewish future.

Our Strategic Imperatives

WE BUILD LEADERS: We help camp professionals and other camp talent develop the skills to lead their camps to exceptional outcomes operationally and educationally. And identify the next generation of leadership.

WE AMPLIFY JEWISHNESS: We develop and support programs that deepen campers’ and counselors’ connection to their Jewish roots and culture.

WE EXPAND THE FIELD: We continuously expand the number and variety of summer experiences to attract more—and more diverse—participants.