How the customer lifecycle can help structure your product strategy The business of ecommerce With Amazon gobbling up almost 50% of ecommerce sales in the US, traditional high street retail in steady decline and paid online customer acquisition costs driven up by...

Agile and the fail fast culture prioritise failing as a means of learning as quickly as possible and moving onto the next experiment. It rewards failure – and actively encourages it as a mechanism to learn what works and what doesn’t. Not everyone is a fan.

Perhaps the biggest challenge product teams face is not necessarily how to conduct the usability tests in the first place but rather how to make sense of the wild variety of results your tests have produced.