printing effects

Printing Effects

Shelf Appeal

While the in-store decision rate has reached an all time high of 76%*, the decision to purchase a product from the shelf is sparked by an impulse that occurs during the first moment of truth (FMOT), referring to consumers’ initial in-store brand perception. For nearly half of all buyers, packaging is one of the most important criterion when purchasing a product.

That's why Diamond’s packaging experts help you create brand ambassadors that attract the consumer's attention when it matters most.