Double Vision, When 1 Screen Isn’t Enough

TV was always a solitary pastime. Maybe a few family members convened to watch together, but for the most part, TV funneled the world to viewers individually. Now, thanks to “second screens” and the social media they convey, the TV audience can talk among themselves. As they engage in the new pastime of virtual co-viewing, they can express their likes and dislikes in a massive, global back-and-forth.