Derek is not afraid of Tic Tac’s dominance and said: “We think Town’s loyal fan base will really go for this. We think they will switch but in what numbers we don’t know. It’s an impulse purchase.”

The packs, which cost £1.50 each, have 80 tiny white peppermints on the left and 80 blackcurrant-flavoured Town blue sweets on the right. A patented design allows a choice over which sweet is released from the box.

Derek, based at Huddersfield Media Centre, said the Tactics name came from the club and isn’t worried about its similarity to Tic Tac.

“I understand the name Tac Tics was registered in the past but that has not been renewed,” he said.

Tactics will be sold at both Town shops and at the till in all outlets in the stadium. Talks will also get underway with retailers within a five-mile radius but the club will benefit financially from all sales.