Traditional data plans are no longer a sustainable business model for mobile operators. ARPUs are falling and customer loyalty is a challenge. Revenue growth requires new ideas and monetization models to realize the full value of operator investments. How did we get...

Available Now for iPhone and Android Devices, Overpass Users Can Now Live Beyond the Data Plan SEATTLE – September 14, 2017 – Mobile data hogs, video streamers, and social media enthusiasts can now live beyond the data plan with the introduction of Freeway Overpass™...

The Consumer Electronics industry has understood natural price points for a long time – those psychological barriers consumers use to determine ‘fair value’. Essentially, people, regardless of income level, have a common understanding of how much they are willing to...

In conversations with executives from mobile carriers during the past couple of months, we’ve noticed a growing conviction that the industry is entering a new phase of mobile access where data plans are shifting to unlimited plans, similar to the offerings for voice...

The data plan is showing its age and is no longer working for many people. Today’s consumers have a voracious appetite for content. It’s what they understand and value. They don’t understand, demand, or value data. The data plan is also no longer working as well for...

The iPhone and Android smartphones were introduced just ten years ago, but people are still adapting. Our digital lives are expansively growing in apparent and undiscovered ways, factored by the explosion of apps, content, social behaviors, and networks. Our lives...

Stephen Witt’s wrote a great book, ‘How Music Got Free’, tracing the history of digital music. His story arc mimics the career path of many of the executives here at Syntonic, and leads to our view today that the great hold back to truly ubiquitous digital...

In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators. The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each...

If you think about the concept of the data plan it’s rather abstract. From the consumer’s perspective, unless they’re an information theorist, the data plan doesn’t relate to the value they get from their smartphones – namely apps and services. Moreover, the mobile...