Today the END7 campaign’s latest video “How to Shock a Celebrity” won the 2013 DoGooder ImpactX Award for the nonprofit video that had the most real-world advocacy impact in the past year. We are featured alongside other great cause-oriented videos from the Rainforest Alliance, Pathfinder International and Raf Bauer.

A story on Mashable this morning featured all four winning videos, noting that “the videos are social, shareable, informative, entertaining and surprising. Multiple finalists collaborated with YouTube channels and creators to reach an even wider audience. Finally, the winners had a clear call to action outlining how to make a difference.”