We believe serving the leaders who have a BOLD and BRIGHT vision for the future is the best way to leverage our decades of experience to make the BIGGEST social impact. The Four Cups is here to WAKE UP the way the world does business, and EXPEDITE the transition from competition to COLLABORATION. It is our mission to support and connect a global community of visionaries and change makers, so we can band together to CO-CREATE and CO-ELEVATE the future of humanity.