North American Air Purification Equipment Markets

Educating End Users Remains a Major Challenge for Air Purifier ManufacturersManufacturers in the North American air purification equipment markets are yet to reach a consensus on what exactly constitutes a true high efficiency particulate air (HEPA) purifier, since not all purifiers are tested and certified according to the Institute of Environmental Sciences and Technology (IEST) standards. This often leads to products of poor quality and reliability entering the market, which results in negative product perception and customer dissatisfaction. Added to this, manufacturers have to contend with the lack of end-user understanding of testing procedures performed on air purifiers. Therefore, the primary challenge for manufacturers - particularly those that strictly adhere to stringent industry standards - is to educate customers to help them make informed purchasing decisions. While this is likely to be a costly and long-drawn-out task, agencies such as the Association of Home Appliance Manufacturers (AHAM) are already making significant efforts to resolve this problem.

This Frost & Sullivan research service is a comprehensive analysis of the North American air purification
equipment markets, broadly classified into stand-alone and induct air purifiers. Critical insights into the market and key participants and their positioning can help companies formulate suitable competitive and marketing strategies. The study also examines key regulatory trends and discusses the impact they are likely to have on the market.

Increasing Concerns about Allergies Boost Demand for Air Purifiers in the Residential Market

With increasing incidences of allergic diseases and growing concerns for controlling indoor allergens, the demand for air purification equipment is expected to increase during the forecast period (2004-2008), says the analyst of this research service. An alarming 50 million people suffer from various allergic disorders in the United States every year and the country’s annual healthcare spending on allergies exceeds $18 billion. With the North American population spending more time indoors, indoor allergens are becoming a huge health concern.

As consumer awareness of the benefits of removing odor from their indoor environments increases, the market for air purification equipment is expected to witness good growth. Air purifiers are set to play a critical role in controlling allergens, while ensuring better indoor air quality (IAQ) in residential and commercial buildings. This is expected to drive strong market growth until 2008.

Air Purifiers Transform from Health-Related Products into Consumer CommoditiesAir purification equipment is no longer sold only on medical prescriptions to combat allergies caused by airborne pollutants. Today, these purifiers are increasingly being bought by consumers for domestic and workplace use as IAQ becomes a significant problem. Allergies and other illnesses caused by exposure to contaminated air are affecting a greater number of people. This has prompted organizations such as the Environmental Protection Agency (EPA) and Occupational Safety and Health Administration (OSHA) to strongly focus on raising end-user awareness of IAQ and the associated health risks.
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