10 problems with qualitative data

Farrah Bostic created the Difference Engine based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. She began her career as a creative and then went on to be a strategist at leading agencies, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director...