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Facebook giving wings to small businesses with ‘Shops’

In a significant step, Facebook is bringing millions of small businesses online by entering ecommerce with ‘Shops’. The social media and technology company is helping 160 million businesses by bringing them online to help them cope up with the ongoing pandemic.

22nd May 2020Author: Poshecka Kumar

Image Courtesy : variety.com

In a significant step, Facebook is bringing millions of small businesses online by entering ecommerce with ‘Shops’. The social media and technology company is helping 160 million businesses by bringing them online to help them cope up with the ongoing pandemic. The shops will start rolling out today and will enable businesses to set up free stores and live shopping tabs on Instagram and Facebook.

In an attempt to restart the global economy through online commerce the tech giant feels that if businesses cannot open their online stores, they can still take orders online and ship them to people. Mark Zukerberg, CEO of the company stated on a live stream that they were seeing many small businesses that have never ventured online go online for the first time.

The Shops will enable businesses to list products of their choice, feature and customize the look and feel of their shop with the help of a cover image and accent colours that convey the ethos of the brand. Facebook also stated that any business can figure online and connect with customers with no bar whatsoever of size, matter or budget.

These shops can be discovered through Facebook or Instagram pages or through stories and ads on both platforms where customers can browse through all the listed products and save the items they wish to purchase. For now, Facebook orders can be placed on the brand’s website or on Shops that have the Facebook checkout feature enabled which is currently only available in the US.

To be able to offer an experience somewhat similar the offline store, the customers will be able to reach out to brands and businesses on Messenger, WhatsApp and Instagram Direct for any queries relating to shipping, product recommendations, payments and the likes. Facebook also stated that in the future one will be able to view a business shop and make purchases within a WhatsApp, Messenger or Instagram Direct chat itself.

The social network giant also added that they are investing in features across apps like Instagram Shop, live shopping and many more that will be integrated with Facebook Shop to deliver a better customer experience and enable customers discover products they are interested in.

Facebook is also exploring ways to help these businesses create and manage a loyalty programme on Facebook Shops so that customers can earn rewards and loyalty points that can further be linked to their Facebook accounts.

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