Ford and Eurosport Live Ads

Mindshare / Eurosport

Discovery / Eurosport International Ad Sales team (London + Paris) workd with Ford to deliver an innovative activation around Le MANS 24H to mark the big return of the Ford GT after 50 years. Targeting fans and petrolheads, the objective was to leverage Ford’s association with Le Mans 24H fans, drive positivity towards the brand and create a ground breaking activation for an event that only last 24 hours. We pioneered live digital advertising, using on board cameras taken from the race cars and redirected live to Eurosport.com applications across Europe.