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How To: Blumarine Autumn/Winter 2013 collection

For the Blumarine Autumn / Winter 2013 collection, James Pecis for Moroccanoil created beautiful, soft hair looks with a unique contemporary aesthetic.

“We envisioned a fresh and light hairstyle,” said James Pecis, “with a nice controlled movement directed down the back. Though the look appeared natural and free, it was controlled through the use of the right products and a hidden elastic thread vertically sewn through selected clusters of strands in the back. The hair appeared loose and flowing as models walked the runway, but stayed vertically straight front and back without falling onto the shoulders”.

How The Look Was Created:

• “I started with a generous amount of Moroccanoil Curl Defining Cream and worked it throughout the hair, focusing at the roots. I carefully applied the product section by section, to ensure a controlled flow.”

• “After I blow dried and brought the hair behind the shoulders, I used a large 1” curling iron to create loose waves, alternating sections so that hair looked natural.”

• “For models with dry hair or flyaways, I ran a bit of Moroccanoil Treatmentthrough from midhair to ends to condition and smooth.”

• “To web hair together to ensure that it stayed off the shoulders and straight as it moved, I made a couple of hidden vertical zig-zag stitches under the hair, halfway down in the back. I used very fine stretchable elastic, as thin as fishing wire, so that it moved with the natural flow of the hair.”

• “I sprayed a bit of Moroccanoil Luminous Hairspray Medium on my fingertips, and pushed up along the hairline, on top of the head for lift, and to separate and define strands. This also gave the hair a little bit of a tougher texture, and made a softer look a bit harder, to give more of that romantic rock element to the style.”

• “I finished the style with a mist of Moroccanoil Glimmer Shine Spray for a light, natural looking shine.”