RCS boasted Friday the Giro would visit Scandinavia for the first time ever, taking the race peloton to its northern most point. The three-week Giro is regarded as the second biggest stage race in the world after the Tour de France and has enjoyed something of a boost in recent years thanks to often-daring choices of terrain on the part of organizers.

The race for the leader’s pink jersey will begin with an individual time-trial starting and finishing in Herning, in the middle of Jutland on May 5.

Herning will also host the second stage, a mass-start race of nearly 200 km the next day while a third stage of nearly 200 km will start and finish in the city of Horsens in south-east Jutland.

The Giro has begun a total of 10 times in foreign countries. Last year Amsterdam hosted the start of the race, which was won in the end by Ivan Basso of Liquigas.

“At RCS Sport we are impressed by the commitment and professional approach that the Danish authorities have displayed while creating and presenting the project to host the Giro d’Italia in their country,” he said.

“In turn, RCS Sport will put maximum effort in providing value and visibility to the grand opening in Denmark to more than 300 million fans of the Giro all over the world.”

The coup for Denmark will come a year after the country hosts the world BMX championships and the world road race cyclng championships, in Copenhagen.