Reader Claudia, who lives in Ireland, found a similar example. Back in October, a supermarket outside Dublin sent out a mailer that advertised boys’ and girls’ laptops. The boys’ version has 50 functions; the girls get just half as many:

Also, it looks more like a packet of birth control pills than a laptop.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

About Sociological Images

Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Read more…