As we all may know, blogging is a very organic and useful way to create content for your site. I ran into two very diverse articles commenting on why some blogs succeed at serving their purpose and why others fail.

Blogs With Purpose

The biggest point behind the first article was understanding and maintaining your prupose behind the blog. The way to do this is by:

Define and redefine your goals

Selling more product

Meet like minded

Building your level of authority

Directing traffic to your website

Generating ad revenue

Getting ad feedback

Define your target audience and speak to them

Your audience might be made up of other bloggers but don't exclude everyone else

Define ROI for your blog

subscribers or comments might not be a successful enough ROI for some

Don't be afraid to promote your products and services

Don't let other influence your writing too much

Blogs That Fail

Although the second article mostly relates to corporate and business blogging, there are many points that can help with all blogging:

Blogs vs. corporate culture

Blogging might not be right for you and/or your company

Editorial control issues

If you can't say what you want the way you want it, your message and purpose might be lost