YouTube's Adding New Still Image Ads

May 15, 2019 / Andrew Hutchinson

While we all know YouTube as the king of online video - the place for movingimage content - the platform has this week announced that it will soon provide non-video advertisers with a new still image option that will appear within YouTube home feeds. Called Discovery Ads, the new option will use audience targeting to display your ads to relevant users, based on their activity.
As explained by YouTube: "Discovery ads are a simple and effective way to tap into the power of YouTube - and you don’t even need a video. Just upload your best images from your social campaign, then we’ll optimize your media mix for maximum performance across Gmail, Discover and the YouTube Home feed. The YouTube Home feed has long been a great place for users to discover their next favorite creator, and it can be a great place for them to discover your brand, too." I mean, it makes some sense - YouTube has increasingly become a discovery platform, with some considering it to be the ...