Mixology NYFW Party at the W Union...

Mixology NYFW Party at the W Union Square

Fashion Week: All about the fashion, the style, the beauty, the clothes, the hair, the makeup… on the runways AND the parties!

Kicking off the first official day of Fall/Winter’s NYFW, Mixology hosted a blowout bash at the tony W Hotel in Union Square. Aka Home Sweet Home for this NYU’er so of course, I was totally there in a flash… er, minus the dang subway traffic. (Just kidding, I love the subway and traffic is only a thing we have in LA.)

Fashionistas came in from the cold to party it up with friends — and yep, dress up and take some fun photos in the photo booth. I had a blast taking silly pics with @CityChickStyle and @urban_milan – as we celebrated Mixology’s launch of #howimix.

Mixology Clothing Company, an eCommerce site (with a few locations in New York) was launched in 2009. #howimix is the site’s personal statement of personal style, letting shoppers express how their lifestyle meets their wardrobe. Gabrielle Edwards, owner and head buyer of Mixology, said the company believes “in inspiring confidence in women” and so used the opportunity to showcase emerging brands, such as It’sBySam hand-painted designs painted on everything from sneaks to purses and found online at www.itsbysam.com) and Elle Van Dyke Designs (silver, gold and mixed metal jewelry found on www.elkevandyke.com).

You can shop the brand too and find affordable and trendy fashions like Junkfood Kendal + Kylie at www.shopmixology.com .