Not Apple, not GM. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the US presidential election. And the competing campaigns hold some interesting lessons for brands.
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This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format to achieve your goals, and measure your post-click results.
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Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans.
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What's the first thing you do when your company needs a product or service? You go online—and so do your prospects and customers. But they have a vast choice of websites they can visit—and buy or learn from. How can you prompt them to choose your site?
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