Product of the Year 2018

Winner: CooperVision, MiSight 1 day

JUDGE'S COMMENT – WHAT MAKES A WINNER

“Innovative, progressive, committed”

Ceri Smith-Jaynes, OT clinical editor, multimedia.

From the outset CooperVision aimed to provide a user-friendly solution for both practitioner and patient. ‘MiSight 1 day is as easy to fit as a single-vision contact lens and does not need any additional equipment, which makes the process simple for practitioners,’ Krupa Patel, Professional Services Manager at CooperVision, explains.

The contact lenses are also specifically designed to meet the needs of young patients says Ms Patel, ‘It is widely accepted that soft contact lenses are easier for children to handle versus rigid materials.’ The daily disposable modality is also designed to improve patient compliance and hygiene.

Developed at a time when awareness and prevalence of myopia is growing, MiSight 1 day provide a new solution for practitioners looking to provide intervention treatment for the progression of the condition. Ms Patel says that they have received a positive response so far, commenting, ‘Practitioners have embraced the opportunity to step-up their clinical practice.’

"Practitioners have embraced the opportunity to step-up their clinical practice."