The world’s first miaowing debit card | ANNA Money | The full story

I’m Tim Webb and today we are trying to find the perfect miaow for our contactless debit card [Miaow] This is no easy task, we’re having to audition over 300 cats

I’ve got one of the top sound engineers in the UK and the development team have been working around the clock But we have to find the perfect miaow [Miaow] Or the puuuuurfect miaow Puuuurfect mioaw Ha [Miaow] [Miaow] In the past we’ve seen vertical debit cards, fluorescent debit cards, cards made out of marble, cards made of skin

We’ve decided to give small business owners a debit card that they actually want, that they actually need And that's a debit card that miaows when you use contactless Here’s your script So There you go It’s: "Miaow" So this is the second day now It’s been stressful but you know, a lesser man would have accepted the first miaow: "Oh, that will do" But it won't do

Not for our customers That miaow is not really working for me Whats its name? Bubbles Tell Bubbles to leave please This is the problem

We don’t know what the perfect miaow sounds like Until we hear it It needs to sound like a cat, but also "that" So how do we get that sound? From a cat? And that is frustrating but it's also exciting

Erm Okay, Marco? We’re trying to find a miaow that says I’m a small business owner and I'm popping out to get a coffee Good girl A bit more sort of, "business" Oh, a "business" sort of orientated miaow? [Miaow] We need like a happy, strong, "in control" contactless sound

Nope No? Nope [Miaow] No try that again but lift the cat up so it's higher No, It can’t sound like it's dangerous

That, that felt very "yellow" does that make sense? [Miaow] I think before this experience I didn’t realise that I was an artist, I suppose And artists are perfectionists

What does it sound like to you? "Cats" I won't accept mediocre, my customers won't accept mediocre So yes, it’s stressful but when I hear that perfect miaow it will be worth it [MIAOW] [MIAOW] That one That's the one

No, I'm allergicso This is it Are you recording? Yep [Miaow] Yes, Perfect! That’s it Hello, can I get an Americano please? Thank you

So, yeah here it is the business debit card that miaows [Miaow] It just makes sense

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