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Testing the Differences between International and Domestic Tourists of Jordan: The Issue of Behavior DeterminanatsDr. Mairna H. Mustafa

Abstract The main objective of this paper is to measure and test the differences between the groups of international and domestic tourist markets in terms of behavioral determinants, a random sample of 286 tourists visiting different tourism sites in Jordan filled a survey during or after their visit, a t-test analysis was conducted, significant differences were found between these two groups, mainly for what concerns the determinants of ascription of responsibility, value orientation, and behavioral intentions. Such results initiate the necessity to increase the awareness among visitors of archaeological sites (particularly international tourists) about the archaeological and historical significance of these sites and consequences of their behavior so that they become more willing to take positive actions while navigating in them.