Lyris Connections Blog

Latest Postings

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog takes a look at how marketers’ use of cookies to track conversions and understand customer behavior is at the same time very trustworthy and fraught with limitations, and why fingerprinting may be a better option.… Read More »

This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. After all, more than 50 percent of email opens are via mobile devices these days. So mobile is your… Read More »

Of the many headaches suffered by email marketers, one of the ones that occurs most often is trying to answer the questions of how often to contact a member of their subscriber list and what content to provide them. Without a strong contact strategy, it’s hard to continually produce effective, targeted content on a weekly… Read More »

This article originally appeared on Social Media Today on May 1, 2015:A webinar promotion popped into my social feed this past week asking the question, “Who owns social selling?” It went on to give the case for ‘sales’ and ‘marketing.’ Turns out that it’s neither … apparently it’s a partnership! Really? It takes a webinar… Read More »

More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking advantage of myriad new electronic delivery venues requires publishers to step up their game and achieve more sophisticated mastery of digital messaging channels. A strategic role… Read More »