Facebook Use By Country: See Who Spends The Most Time Social Networking (STUDY)

Experian examined the users' visits to the social network and determined how long the average Facebook session lasted in each country, as well as the percentage of each country's internet traffic that was seen to visit social networking sites. While some of the countries studied also appear on lists of countries shown to have the most Facebook users, an Experian rep told the Huffington Post that this study analyzed Facebook usage only in countries where Experian's online intelligence service, Hitwise, operates.

Based on Experian's data, Facebook visits around the world range from 18 to 38 minutes long. The country whose citizens are the stingiest with their Facebook time (see slideshow), spend less than half as many minutes on the social networking site as the nation with the longest Facebook visits. Somewhat surprisingly, considering that it's the birthplace of Facebook, Americans spend relatively little time social networking. Perhaps, after almost 8 years of commenting, poking, tagging, and de-tagging the novelty has worn off. According to Inside Facebook, six million U.S. users left the social network in May alone.

In Experian's press release accompanying the study, the company notes that the implications of their study could be especially interesting to advertisers. Knowing this information, a company may choose to spend more resources on Facebook marketing in countries where each visit is relatively long.

Click through our slideshow (below) to see which country spends the most time on Facebook. How does your Facebook use compare to people from other countries?