The political universe is accustomed to attention-grabbing publicity stunts. Some work, most don’t.

Here’s one you can put your money behind, however: Amy Aussieker, the owner of the FABO art gallery and coffee bar in Charlotte, N.C., has launched a campaign to persuade Comedy Central’s Jon Stewart to visit her store during the Democratic National Convention.

She’s gone way beyond the standard press release in her efforts. Consider:

She has “Stalking Stewart” T-shirts the sales of which — bonus points! — benefit the Bob Woodruff Foundation, a favorite charity of Stewart’s. She has postcards featuring Stewart’s likeness that people can photograph at various spots and post pictures on the campaign’s Facebook page and, of course, there’s a Twitter account. (They’ve already received photos sent to them from Hong Kong, Indiana and Texas.) The women’s restroom at FABO has been turned into “Jon’s John,” a shrine to Stewart where patrons can write personal notes to the “Daily Show” host. In a few weeks, they’ll launch a “huge website,” according to Aussieker. And a committee’s been formed of roughly 20 supporting “stalkers.”

There’s even an “editorial calendar,” in which Aussieker has carefully timed when she plans to pursue various efforts to woo Stewart to her store. On the calendar thus far: a festival and a dog parade where the dogs wear ties in honor of Stewart, and talking to Stephen Colbert’s executive producer, whose sister is a friend of a friend of one of Aussieker’s “stalkers” (She already accosted John Oliver of “The Daily Show” when he recently swung through Charlotte and told him to carry her campaign’s message back up north to his boss).

“I’m not crazy,” Aussieker assures POLITICO and — perhaps more important — Stewart. “I don’t have rabbits in my yard or anything, so no need to worry. … I’m a huge fan. I watch the show every night if I can stay up. I love it. If you’re talking about politics, he’s the person you talk about.”

But isn’t there even a bigger personality to bring to your coffee bar during the convention than Stewart — like, say, the president of the United States?

“I’m all for reaching for the stars, but that may just be a little bit out of reach, and Jon Stewart is less polarizing,” she says.

Aussieker says that, despite her state’s reputation as a swing state, the reaction to her Stewart campaign has not yielded pushback from conservatives.

“Honestly, I have seen an increase in traffic and people coming in. They want to see what’s going on. They want to be a part of it. Even if you’re a Republican or a Democrat, it’s still pretty cool that the DNC is coming to Charlotte.” Aussieker describes herself as a “pretty liberal” Democrat and even a bit of a troublemaker: “I’m going to vote for Santorum just to mess with things in the Republican primary.”

As for what would happen if Stewart actually did make a visit to her store?

“I definitely want to take him to the bathroom so I can show him the shrine and give him a little T-shirt and make him a little coffee,” Aussieker says. “To sit down for five minutes and have a cup of coffee would be great. I’d like to get his take on Charlotte and see what he thinks.”

And if she’s not so fortunate?

“That would be a real bummer. Then I would have to go stalk him at his own show.”

But Aussieker isn’t worried. “If I say I’m going to do something, I do everything I can to make that happen. … I really believe if we get enough traction, we’ll earn it. I think he’ll come because we’ve earned it.”