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❶According to conflict theorists, the mass media is controlled by a number of highly influential people. Media has a strong impact in our day to day life.

If too much domination of the media, both electronic and print, is undesirable and uncalled for, it is equally unethical if the media becomes the slave of the society and cotters to its transitory tastes rather than highlighting the real problems of the people. An increased interaction between both the media and the people can help enlarge their territories and thus keep at bay certain forces that are out of malign and make a fool of both.

In some quarters there are apprehensions that today we are all being bombarded for twenty-four hours a day by television programmes and the daily newspaper too are touching every aspects of our lives.

They are giving information, influencing our impulses or inclinations and judgments, loudly and insistently propagating certain ideas, and offering solutions in the form of policies and programmes.

They not only inform, influence, reason and argue with us but, wittingly or unwittingly overawe us. In their intense competition to be heard read and influence impress , we are constantly bombarded with words and more words.

Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences.

Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people.

In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided. The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups.

Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation. Consumerism and ostentatious life styles have affected our physico-mental set-up.

No pursuit and profession is free from compulsive control of commercialization of attitude and approach. Even the media has not remained unaffected by this virus of money power over moral power. Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced. If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions.

In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation. This change from social se to commercialization has led to deterioration in public life. Violence and criminal activities have increased among youngsters.

Now a day media play a very crucial role in buildup our society. Some group of people believe that media have a more negative effect on society while others give stress on the positive influence of media in present era.

This essay will described about the positive as well as negative aspects of media in our daily life. Media is powerful source to spread the knowledge through out the world in a blink of eye. We remain up to date with the happenings of all around the world.

For example, weather reports alerts us about a particular region of world and we avoid travelling to that side. So media is really important in our life know, we cannot imagine living with out it.

On the other hand its negative influence on society is worse. Like children try to do the things which they saw in the cartoons.

This behavior of media increased the violence in our society. This essay elaborated about the negative as well as positive aspects of media that how they are playing their important role in society development.

In my opinion, media is playing more roles in destruction of society than building a good one. Media has a strong impact in our day to day life. Media is an important way to pass on information from one place to whole world. Media like TV, internet and news papers has become the most feasible way of communicating the things to whole world. Message is passed in fraction of second through internets and TV. Media acts as a useful way to spread knowledge, It helps to connect people from one place to other.

With in fraction of seconds information can be passed using media. It has positive as well as negative impact. IT connects the people to whole world. It will increase the awareness of the people. We can learn unknown things from internet with the help of Google. It also impacts our younger generations.

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Mass Media Influence on Society Essays New and influential media-distribution channels have appeared in the 21st century. Delivered via the World Wide Web across the Internet, we are influenced daily by blogs, wikis, social networks, virtual worlds and myriad forms of content sharing.

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Media Influence essaysAs technology advances and media choices increase, children are developing unconstructive social, learning, and health habits that many parents are greatly unaware of. Parents don't realize that the amount of time children spend consuming media is second most to anything.

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The power and presence of the media ensures that what is seen, heard and experienced in and through the media influence the behaviour of teenagers whether they are conscious of it or not. It is clear that media is the one thing that is almost inseparable from the lives most teenagers. Free media influence papers, essays, and research papers.

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