If this is your first visit, be sure to
check out the FAQ by clicking the
link above. You may have to register
before you can post: click the register link above to proceed. To start viewing messages,
select the forum that you want to visit from the selection below.

The X5 and X3 premium SUV models are possible contenders for new M variants, as are the 5 Series station wagon and the Z4 roadster.

Extending the M range would spell the end of the purist approach that the M division has followed since it launched its first car, the 1978 M1. This was a supercar co-developed with Lamborghini and styled by Italdesign Giugiaro.

Currently, BMW sells the M3, M5 and M6.

“We have great potential to go into new segments with M models,” said M division CEO Ulrich Bruhnke.

Bruhnke said the success of the X3 and X5 SUVs shows that BMW can break out of its traditional segments.

No M badge for 1 Series

“If we were asked to do such a model [an M-badged SUV], I am convinced we could do it,” he said.

Bruhnke feels there is room at the top of the X5 range for an M model. The current high-performance model would not be considered for an M-badge, he said.

An M-version of the 1 Series is unlikely, because it is not offered in the U.S., where half of BMW’s M models are sold, Bruhnke said.

Even with an expansion of the lineup, an M model will never be just a higher-powered BMW, said Bruhnke.

“We don’t do labeling. M models cannot be just a variation. Handling and dynamic behavior are as important as linear acceleration,” he said.

So they rather make a 2,5 ton MX5,than a sporty M1

I guess I have to start looking for a nice,used e36 or e46 M3 Coupe cuz they may well be the last real M-cars true to the M-principle.. :(
unless the (secret) project "Z2" realizes and spawns a MZ2 version!

Re: So they rather make a 2,5 ton MX5,than a sport

he only said they could build an MX5 if asked to do so, not that they are going to build one. besides that would represent a massive shift in the thinking of the M divisionand i dont think thats going to happen soon. also the article only says that an M badge 1 series is unlikely because it is not in the US market, when it does enter the US market, they may well build an M badge 1 series. rembmber they said they wouldn't build an M Z4, but they recently did an about face on that too.

An MX5 would be first ever M-car with 4x4,hope it

Right,good that the MZ4 is finally coming,maybe recent SLK55 had something to do with it?
Personally I am not too eager to get M models of the Suvs (X5 and X3) nor from the 7er,but no doubt some rich ppl might like them?? Next M3/M4 may be exciting,but only if it stays under 1700 kg / 3750 lb.