- There's only one way to say this, I say GIF.- I say GIF.- I say JIF, sorry.- I say GIF and I'm not sorry about it.- I say GIF.- I say GIF.- I say GIFE.- I say GIF.- I say JIF or sometimes GIF.I actually say both.- I say JIF.- I say GIF.- I say GIF.- I say GIF.- I say GIF.- I say GIF.- [Both] We say JIF.- [All] I say JIF.

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Released

11/6/2017

What Comes Next Is the Future is a documentary film about the web—how it came to be, where it's been, and where it's going. It is the story of a creation that has reshaped the world, as told by the people who built it.

In the film, Matt Griffin knits together a narrative from dozens of conversations with important figures from throughout the web's history. He interviews Tim Berners-Lee, Denise Jacobs, Jeffrey Zeldman, Ethan Marcotte, Chris Wilson, Lyza Danger Gardner, Eric Meyer, Irene Au, Alex Russell, Trent Walton, Val Head, Jonathan Snook, and many more. The result is a series of unique insights about why the web is structured the way it is, why standards matter, how mobile disrupted everything, and why the web isn't done growing.