The design was based on the name of the brand and the smoke can be seen here, so that people would easily recognize the type of brand. It is recognizable and eligible on both black and white versions. The grey color makes the brand sophisticated and it also evokes the color of the smoke.

Aleksandra Surla
could you vote for my photos and add heart if you like them?
https://www.voubs.com/photo/Golden-frog/46a4a0dae48d2c97c91b17097997000b
https://www.voubs.com/photo/The-winter-watch/4a5fc19122affdfefa569ad886b2af2b
https://www.voubs.com/photo/Yelow-tail/47e5c4f038ba24388e85e46768a0fc18
https://www.voubs.com/photo/Hidden-colors/47fc12ce8f9b540bc2c2974315b9dfcb