Emerging London Fashion Photographers to Know About

From artful editorial photoshoots to candid street style imagery, fashion photography provides a unique sense of escapism and a constant source of inspiration. Whilst the likes of Mario Testino and Tommy Ton are undoubtedly industry pioneers, working with some of the most influential fashion brands and insiders to create beautiful, trend-setting imagery, we’re keen to celebrate up and coming talent and highlight London’s fashion photographers who you might not have come across… yet.

Josefina Alazraki

With industry experience that spans the likes of MATCHESFASHION.COM and Net-A-Porter, it’s no wonder that Josefina Alazraki has an eye for capturing what makes luxury fashion pieces so special. If you’re yet to hear her name then familiarise yourself now – if her editorial shots are anything to go by then she’s set to be one of London’s most-celebrated fashion photographers in no time. Expect natural lighting, a sensual mood and a subtle yet poignant touch of glamour within her work, which has previously been featured in the likes of Elle, Harpers Bazaar, GQ and Hunger Magazine.

Ollie Ali

Boasting inclusion in the likes of GQ Magazine and a portfolio that includes not just fashion retailers (Next, Dune and Superdry to name a few) but lifestyle brands as well (Secret Escapes, Air B ‘n’ B and STA Travel all feature in his collaborations list), there is seemingly no end to Olli Ali’s creative talent. Oh and one other thing… he’s a filmmaker as well. And that’s why London is lucky to have him. Head to his Instagram account for inspiring images that capture so much more than clothing and breathe new life into fashion photography in a way that’s not only approachable but undeniably cool as well.

Kate Borril

If, like us, you become obsessed with the street style photography posted by Threads Styling on Instagram each time Fashion Week had its bi-annual moment then it might just be down to the photographer behind the lens, Kate Borril, whose clean-cut and somewhat millennial aesthetic has that thumb-stopping quality that all creatives crave. Her client list is an impressive one and despite spanning everything from fashion to interiors, food to tampons, she maintains her soon-to-be iconic aesthetic throughout her work. Added bonus: look out for her adorable French bulldog who crops up in her perfectly-curated feed from time to time.

Benjamin Wheeler

There’s an art to taking beautiful wedding photography but there’s something extra special about making wedding photography feel like fashion photography and that’s what Benjamin Wheeler does so well. With a background working for Net-A-Porter and a portfolio boasting some of the most tastefully-curated weddings, not only in the UK but across the globe as well, this London-based talent is the one to bookmark if you’re planning your own matrimony. Expect natural shots that capture personality as well as detail and a very distinctive aesthetic; low, warm lighting and a certain rawness that’s at once authentic and personable.

Danny Qazi

What with the rise of Instagram and the increasing prominence of street style over runway collections every time Fashion Month comes around, it’s no surprise that this particular medium is now arguably one of the most well-recognised forms of photography in London. And it’s all down to talents like Danny Qazi, who, whilst relatively new on the scene, is one to watch come February. His eye for detail and ability to capture what makes fashion an art form is so natural that you’ll take a whole new view on what you perceive to be wearable. What’s more? He lives and breathes this city so there’s always an element of ‘London’ to his images which make them all the more inspirational. Follow Anna Vitiello and Florrie Thomas from &Finally – he works a lot with this fashion duo – for shots that will inspire you to update your own wardrobe and give it a high-fashion twist.

Alisha Dandy

Specialising in portraiture as well as fashion photography, London-based creative Alisha Dandy shoots subjects not just for aesthetic benefit but with an awareness of what it means to be a feminist as well. There’s a strong focus on women within her imagery and she aims to captures emotion, working with a diverse range of subjects covering both ethnicity and background. The analogue camera that she uses accentuates this raw authenticity and the result is something that is not just inspirational but often poignant as well.