A77 - how did I miss this? No tether support.

I love my A77 but I was shocked to learn that there is no tethering support. NONE.

No software in the box for even meagre tethering support. There is a company that sells a lightroom plugin that allows super fast flawless tethering with the A700, A900 and A850. But they can't support the A77 because the camera itself doesn't have any tethering support in the firmware.

This seems like a pretty massive oversight on the part of Sony. They fixed the live view problem with shooting studio strobes - so clearly they are paying some attention to a studio setting with this camera. Why not tethering?