Nike Buy Naming Rights Of Famous Park In Tokyo

Nike Japan have made an elaborate move in purchasing the naming rights to the park known as Miyashita Park. Located between Shibuya and Harajuku, as we speak the park is run down and known for its futsol pitches and a home for a number of homeless people. However set for an remarkable transformation with Nike’s plans including a skate park and cafe will surely an exciting prospect for many in Tokyo as part of Shibuya Ward’s plans.

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.