Recent Press: Cool Hunting

Strategy and design agency Sub Rosa thinks it has a solution for any internal conflicts your company may be facing with clients—and the key is a special deck of cards. So what makes this deck of cards so special? The full deck, which is somewhat reminiscent of a deck of...

[The] Questions & Empathy cards break down the seven archetypes of empathy—Sage, Inquirer, Convener, Alchemist, Confident, Seeker, Cultivator—and then ask seven questions of each in order to strengthen our empathetic minds. The seek to help users see the world from a...

To start demystifying the path to creative success, we turned to Vanessa Holden, the newly-appointed executive design director of Sub Rosa, a strategy and design practice based in Manhattan. If anyone’s “made it” in a creative field, it’s Holden. Her expansive...

What I realized over the years was that whether it was working with curators to convey concepts in the gallery or serving smoked meat sandwiches at our deli, Mile End, I loved designing and facilitating meaningful experiences that layered culture and craft. When I decided to...

In her poster series for La Petite Mort, designer Rima Massasati uses traditional Syrian symbols and imagery to raise awareness of the plight of refugee children—particularly in the camps in Greece, where she volunteered as an art teacher for several weeks last year.

Sub Rosa, a strategy and design-focused agency, teamed up with virtual-reality experts Jaunt in a larger effort with Civic Nation and the White House to create an experience that actually lets kids see via VR what some of the parks are like.

One of the things that I’ve learned to do is to try to help them do so with grace—and leave them better than they were when they came in the door. I’d like to try to make everyone who leaves an alumni, and not someone who didn’t get the attention or the improvement...

For entrepreneurial power couple Michael and Caroline Ventura, “working from home” means much more than posting up all day on the couch with a laptop. The husband-and-wife team runs multiple businesses and creative ventures from a 19th-century, three-story building...

What happens when some of your design firm’s brightest creative ideas end up on the cutting-room floor? If you’re Michael Ventura, founder and CEO of Sub Rosa, you find a new way to share that brilliance, sometimes garnering a cult following along the way. Thus La Petite...

Sub Rosa was tasked with incorporating these ideas into the TGR narrative, so that as the brand scaled and entered new markets, it would be instantly identifiable as an extension of Woods. But they also wanted to create a business that could exist apart from its namesake, like,...

The future was described in a…way that hints at Woods’ eventually limited future playing career by Jeff Kempler, COO of Sub Rosa, the corporate strategy and branding firm that the Woods’ team brought in: “How can Tiger’s global fame and recognizability both...