Founded in 1948 by Marcello Danieli, Diadora was originally founded to create mountain climbing boots. The brand expanded as people began to realize the effort and time put into each shoe. In the mid-'70s, the brand expanded into the sports category through soccer. Currently, we carry only the best Diadora shoes on the market. Known for their large toe boxes and enhanced breathability, these shoes are gaining popularity quickly. No matter the color of your league gear or your school colors, Diadora shoes come in many hues and combinations for your game. Technologies put into a pair to enhance your play include those like Duratech 5000, C.C.B Double Action Plus, and Unitongue. This brand is not currently worn by any tour players, but more discerning tennis players have already jumped on the Diadora band wagon.