Establishing Strategic Objectives: Measurement and Testing in Product Quality an

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AUTHOR(S):

Noel Mark Noël, Associate Professor of Marketing and Business Policy, University of South Florida

Noel Mark Noël begins this article by bemoaning the fact that there are few-if any-consistent or standardized tools for measuring progress toward design management objectives and design-related strategic objectives. A faculty member in the marketing depar

PUBLISHED: 2000

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