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Extra info for 45 EFFECTIVE WAYS FOR HIRING SMART: How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game

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It demonstrates a desire to gratify the mind with new discoveries, to learn about novel and extraordinary things. Curiosity augurs well for a candidate’s success, especially in entrepreneurial enterprises. And my office provides candidates the opportunity to show their curiosity. Interestingly, the candidate who knows that I am a psychiatrist beforehand is usually nervous. Nervousness, in turn, can lead to an invisible wall between us—call it shyness or fear—which can result in a reluctance to ask questions, at least in the initial hour of most interviews.

Wendy’s, McDonald’s, Jack in the Box, and airport bars use this to increase gross sales (french fries, burgers, and beverages). 28 H I R I N G S M A R T Pre-Inter view Strategies • Insert visual displays into the menu board to help increase sales. People buy only what they can visualize. • Menu board is somewhat confusing; better use of lettering for easy focus. • The breakfast menu could be a separate menu brought out in the morning and replaced by the lunch staff closer to noon. This would help to simplify and specialize.

48 H I R I N G S M A R T Pre-Inter view Strategies Keep your initial interview short. Although brief meetings are not always practical, they will save more time and energy than you can imagine. 10: paper tigers who have great resumes Conduct a B r i e f Pr e Interview Interview but are less impressive in person. Let’s take the example of that not-forprofit organization looking for an office manager. Here’s one of their picks in Pile A as determined by the pre-inter- view letter, resume, and phone call.