How often?

Having clean and healthy hair doesn't mean you have to wash it every day. Repeated too often, shampooing can weaken the hair and scalp and counteract the benefits of hair care. Although you shouldn't shampoo daily, there is no "one-size-fits-all" approach to hair care. Your own schedule? Shampoo only when your hair is dirty. Your ideal schedule depends on your own hair and your lifestyle. For the best results, shampoo one to three times maximum per week,using a gentle shampoo enriched with natural extracts.

The right technique?

Washing your hair well requires a few simple techniques. To start, wet your hair thoroughly with warm water, then apply a small amount of shampoo to your hair, according to how long it is. Then, gently massage your scalp, working in circles to boost circulation. Make sure to massage gently to avoid stimulating excess oil production. Finally, rinse by sliding your fingers from the roots to the ends of your hair to protect the cuticles, until all the lather and residue are gone. Tips? At the end of the rinse, use cold water to boost shine.

The best routine?

Daily hair care is not just about shampoo. After showering, take time to applya conditioner on damp hair, avoiding the roots to prevent them from becoming greasy too quickly. Left on for about 5 minutes, then rinsed, this is perfect for gentle detangling, preferably with a natural bristle brush. At least once a week, swap your conditioner for a 15-minute moisturising mask. A real fountain of youth, it deeply revitalises your hair.

Bonus: to maintain the benefits of Aromachologie Hair Mask, make sure to let your hair dry naturally. Finally, apply a few drops of Aromachologie Repairing Hair Oil before styling, to protect and visibly enhance your hair.

To extend the summer, what better than to treat yourself to a special shared moment enjoying an appetizer with Provencal flavours? L'Occitane reveals some authentic regional recipes for finger food that your friends and family will love.

After the holidays, do you dream of retaining all the benefits of summer, including the beautiful golden complexion you've gained from lazing in the sun? L'Occitane reveals the right beauty routine to ensure that you glow into autumn.

A heady mixture of excitement and stress, this very first tête-à-tête is the perfect opportunity to make a good impression on your date. L'Occitane has just the right skincare products to bring out your natural beauty and ensure you have a gorgeous evening.

Is your complexion looking a bit dull? Your skin can suffer an onslaught of pollution that damages its protective shield, causes premature ageing and leaves it sensitive, dull or irritated. L'Occitane guides you through the best beauty routines to adopt with a view to restoring your skin's vitality.