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But, according to Ben & Jerry's website, the ice cream is more than just a tasty flavor.

The company said the "fudge-filled flavor reflects our belief that voting gives everyone a taste of empowerment, and that an election should be more 'by the people' and less 'buy the people!' We all deserve an equal serving of democracy."

The new flavor is part of the ice cream company's "Democracy is in Your Hands" campaign, which fights laws that restrict access to voting.

The company said the new flavor will benefit the North Carolina NAACP, an organization dedicated to ensuring the political, educational, social and economic equality of rights of all persons and eliminating racial hatred and discrimination.

Ben & Jerry's held a launch event at Greek Bowl at North Carolina Central University in Durham, North Carolina.

On the campaign website, Ben & Jerry's says, "We believe Democracy only works when it works for Everyone.

"But lately, it seems the challenges facing our democracy have gotten out of hand: Low income and minority voters are having their voting rights infringed upon, and money from wealthy donors is corrupting the system.

"There is hope. Because every individual has a hand in creating democracy. Our democracy does not belong to politicians. Or businesses. Or to wealthy donors. It belongs to you."