If you work in Social media, chances are, you produce content every day. It’s difficult, tiring, and time-consuming, so you (and your clients) want to be sure that you are maximising your time and efforts, and that your content is being noticed as much as possible. So, you have to create content that is a. relevant, b. engaging and c. shareable, right?

Now, I will assume you all know what content is relevant for your pages. However, engaging and shareable content tends to be a little more mysterious. Yes, it will have to be interesting, but how long does it have to be? I mean, you can write a really long blog post which is interesting, but will it engage as much as one that is half as long? What about videos, or tweets? Aren’t you just dying to know the ideal length for each of these?

Well, here comes a very useful infographic from Shortstack that gives you this information – scientifically-proven that is. So what do you think? Do you agree or disagree? From your experience, have you found out different figures? Have a look and let us know in the comments at the end of the post.

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George is an experienced Media Communications professional, digital enthusiast, and Co-founder & Chief Instigator at Gadgetografo.gr - a product-centric blog about gadgets, apps, and technology crowdfunding projects. At the moment, among other things, he helps people and companies use the internet to their advantage.