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Achieving Omnichannel Excellence

This guide has been written to help the retail sector move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and how, and the opportunities that await.

Retailers need to understand how to develop and implement effective omnichannel strategies that capitalise on today’s fragmented customer journey. Data is at the heart of this transformation, requiring retailers to get a clear view of where their data sits, set clear objectives about what they need from their information, and integrate the various online and offline data sources to create both a single customer view and a single view of stock.

This report looks at the key considerations involved in realising this omnichannel way of working, the common challenges that need to be overcome, and where the biggest opportunities lie.

Econsultancy would like to thank the following interviewees who contributed to this report: