NAPLES, FL--(Marketwire - November 30, 2007) - Innovative Food Holdings, Inc. (PINKSHEETS: IVFH) announced today that a director at the company has converted a
$160,000 note into 32,000,000 shares of the company.

The conversion price is $0.005 which Mr. Michael Ferrone has indicated that
he has no current plans to dispose of shares issued under the conversion
request.

Mr. Sam Klepfish, CEO of IVFH, noted, "We obviously are excited by the
fact that the company is able to decrease its debt load and we view this as
a positive step as we move towards improving our capital structure and
executing our strategic plan."

Michael Ferrone, director at IVFH, commented, "As one of the original
investors in the company, I believe strongly in the current direction of
the company and I felt, that given the market value of the company, it was
the right time to increase my equity position."

Innovative Food Holdings, Inc., through its wholly owned subsidiary, Food
Innovations, Inc., provides, with a commitment to chef level extreme
quality and service, gourmet food products to discerning chefs throughout
the United States.

This release contains certain forward-looking statements and information
relating to Innovative Food Holdings, Inc. (the "Company") that are based
on the beliefs of the Company's management, as well as assumptions made by
and information currently available to the Company. Such statements reflect
the current views of the Company with respect to future events and are
subject to certain assumptions, including those described in this Release.
Should one or more of these underlying assumptions prove incorrect, actual
results may vary materially from those described herein as anticipated,
believed, or expected. The Company does not intend to update these
forward-looking statements.