POV (Perspective)

A recent project I directed for Vodafone Greece took the spot into a whole other world by shooting on film. Agency creatives might want to opt for shooting film more often, especially when the story needs to evoke strong emotion. The future is about having options, both film or digital, depending...

A few weeks ago I sent an e-mail to introduce someone to an old friend who has produced TV commercials for many years. Since I had not spoken with him for quite some time, I felt I had to give him an update about my recent activities and I wrote something like: “Since last time we met I decided not...

With the cost of Internet coming down and the availability of robust Internet service providers (ISPs) going up, a client may set foot in the post house lobby a lot less often because post services are no longer bound by the building’s four walls. Just four years ago, well over 2,000 ISPs existed...

Let’s face it: with today’s ever-changing and oversaturated media landscape, it’s harder for content creators and brand builders to cut through the noise in a meaningful way. Gone are the days when producing visually-appealing content was enough. In this age of hashtag “slactivism” and “fake news...

If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of big ideas as a kitchen full of chefs attempts to set course on the winning entrée. Then, depending on the strength of that episode’s chosen leader and their ability to funnel all...

I was teaching VR in San Francisco when I received an unforgettable call. It was Maria Bello, trying to produce a documentary on the Sun Ladies; women fighting against ISIS. She asked me if I could be in Iraq next week to shoot and direct. I said yes, hung up and cried. Days later in Erbil inside...

After graduating from film school, I began my career in acquisitions and development for an independent film distributor. I spent a good portion of my time traveling to festivals around the world, scouting new talent and screening films to buy for distribution. Now, having made the transition to...

There has been a huge push for and curiosity around VR/AR. Everyone wants to talk about it, experience it, play with it. VR/AR is alluring because it allows the consumer to have more control over the narrative. Each person can have a different VR experience, and it’s that control and uniqueness...

The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...

Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR. Dennis observed that VR is “not about product...