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Tuesday, 26 February 2013

Sharing is a fundamental part of human interaction, and is
responsible for strengthening both social ties and ensuring a person’s
well-being.

Time was when the fabric of friendship was woven with the
threads of ordinary conversation where thoughts, feelings and opinions could be
shared . With smart phones we are as likely to share photos and ‘content’ with
our friends.

Capture news cuttings from magazines, newspapers etc and use them for "Saw this thought of you " sharing

When was the last time you cut out an article, photo or
cartoon from a newspaper or magazine and sent it to a business colleague, a
client or a prospect?﻿
﻿﻿﻿

For those in selling weaned on social media probably never!

Back in the day you would keep your eyes peeled when reading
trade magazines and newspapers and if you spotted something of interest to a
clients you would cut it out and post it to them stapled to a compliment slip with
a short note on the lines ‘saw this thought of you…”.

The report also showed how the sharing traffic is distributed over the week.

It was a way of keeping in touch, developing a relationship
and differentiating yourself from the competition who as likely as not only
showed interest in a buyer when there was an immediate smell of blood.

Sharing today is less of a sacrifice and bother using a
smart phone. Researcher Brainjuicer was commissioned by 3g have brought out a
reportcalled ‘Mobile sharing’ which
shows how users have really taken to this kind of near effortless sharing. It was reported by Ross McGuiness of the London Metro 25th Feb 2013.

They survey 2000 British smart phone users about their sharing
habits.

This report was focused on consumer habits. However with the blurring of
distinction of home, social and work
life there are some useful trends which could be transferred from social
friends to business ‘friends’. Developing business relationships are not so different
to social ones. So here are some of the headline figures.

Creating content and sharing content has become a new way to
communicate. 12 million adults now share or receive content via smart phones
every week.

A total of 63 million pieces of content are shared in the
week comprising of 31% of personal photos, 11% self generated pictures of pets.
1 in 3 shots of animals are shared !

51% share content with ‘ everyone’ whether they are Facebook
friends or twitter followers. 63% of people share their content with their
partners.

So far as from where they do this sharing 85% of smart phone
users do it from home. 30 % say they do it from the pub and 51% say they do it
from work on their mobiles.

The channel for such sharing divided as follows

42% Facebook

10% on
twitter

17% email

19% by sms
or mms.

When asked why they share 75% said the purpose was to make
the recipient smile or to surprise them, 18% admitted that they shared to
attract attention to themselves and 10% to spark off a discussion or debate.Of course the old ways still work as well. The 2013 Oscars ceremony still used sealed envelopes which provide drama and curious excitement. Why not sift through a trade magazine, newspaper or the distinctive pink paper - Financial Times. Look for either articles on the client's company or articles about their industry cut out a clipping attach it to a compliment slip with short 'sharing' note on the lines of :-" Hi George,You've probably seen this article already but when I came across it today it made me think of you. Hope all is well at X ltd.YoursHugh at fruitsofsuccesswithhugh.blogspothttp://fruitsofsuccesswithhugh.blogspot.co.uk/ "You would be surprised how often it leads to a new business conversation. It works !Good SellingRelated links:BrainjuicerFacebook for business 10 tips

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About Me

I have been a training consultant for 30 years.
I also research Buyers Views of Sales people for an ongoing research study I have done for the last twelve years
The majority of photographs, videos and audios in this blog are taken on my new Fujifilm Fine pix T from May 2012 The Pencil Sketches are mine also