Nobody likes going to car dealerships. So when Mitsubishi wanted us to get people to experience their all-new Outlander Sport, we didn’t try to send people to dealerships. We decided to bring the test-drive to them. We rigged a real Outlander Sport so that it could be driven over the Internet, and created the world’s first online test drive. And for 10 days, we gave thousands of people an whole new way to experience a car.