Sunday, May 6, 2012

Dealership Digital Marketing and Advertising - Do You Know About E-mail Marketing?

Dealership Digital Marketing and Advertising - Do You Know About E-mail Marketing?

David Andrew, aka "The Professor"

Has your Dealership heard about Email Marketing?
It could be the right way to advertise for your car dealership. Sure
it gets a bad rap with all the spam, phishing links and those 'get cheap
viagra here' emails. But e-mail marketing can be a cost effective,
fast and reliable traffic source. To do Automotive Dealership Email
Marketing on your own takes rigorous testing and can take hours of
learning methods to get even a semi-successful campaign! As bleak of a
picture as that is, there is a solution. You can get help from an SEO
company that specializes in effective Automotive Dealership Email Marketing campaigns.

Look
for a top SEO company that can partner with you to flourish with an
Email Marketing campaign. Make sure they are a well known, experience
digital marketing and advertising company that can serve dealerships in
the automotive industry. When you find that company that can really
take automotive advertising to a top level of professionalism is when
you can see fast success. These companies are hard to find, especially
when they offer up to date technologies with in the business experience
to provide dealership incredible success!
It doesn't have to be
with the largest SEO company out there, but rather find one that is
focused on what's most important to you, and
that's your return on investment! Affordable marketing is important
all around of course. If you're on an ultra tight budget or love doing
it yourself, you can tackle the task of email marketing on your own. In
general these campaigns take lots and lots of testing before seeing any
success. Follow our 5 easy steps for Automotive Dealership email
marketing success.

First you want to plan ahead. This should
include going over your budget if you choose to buy an e-mail list,
conversing with your staff and going over possible problems with e-mail
marketing (e-mail addresses being marked as spam is a big concern).
With your rough plan in place, set out some objectives. Good objectives
are to optimize response rate, bulk responses, or conversions to sales
from those responses. Next, shop around for an e-mail list that has
people with as close to the niche interests as possible. The more
interested they are in your car dealership the higher conversion your
responses will be and therefore sales! A good e-mail list is
everything, so do your best to shop around for a good one. The best
thing about a good e-mail list is you can repeat the e-mail blast over
and over. The e-mail list stays with you forever.

So, great you
have your e-mail list in place but that's just the set up of Email
Marketing. Now we move on to the e-mail itself. Make your 'call to
action' obvious to your email list and show your intent clearly.
Compelling offers will mean the difference between success and ruin with
your target audience. This is where testing comes in handy. Offer the
same message, but test out variations and alternatives to the original
message. Next you'll have to decide how often you will be setting out
your emails to your list. Are these bi-weekly e-mails or monthly?
After you've decided this and have started getting your feet wet with
your email campaign then it's time to revise and optimize. With these
steps in mind you're set and ready to have an amazing Automotive
Dealership Email Marketing campaign.