Parscale sells commercial business to CloudCommerce in $9 million deal

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San Antonio-based digital marketing firm Giles-Parscale Inc. is spinning off its political work and selling all of its commercial design and online services to e-commerce service provider CloudCommerce Inc. in a deal valued at $9 million, CloudCommerce announced Tuesday.

The combined company will be renamed Parscale Digital. Jill Giles, who co-founded Giles-Parscale with President Donald Trump’s digital guru Brad Parscale, will remain with the company as creative director and an advisor to CloudCommerce, which is based in Santa Barbara, according to the news release. Parscale will receive a seat on the CloudCommerce’s board, the $9 million in CloudCommerce stock and will work as a consultant to the company that bears his name.

Parscale had already spun off his political work and is in the process of relocating that business to Florida. The consumer and commercial digital work will remain in San Antonio, he said in an interview. Some of its clients include Universal Studios, the San Antonio River Walk, UTSA, the Hotel Emma and the San Antonio Stock Show & Rodeo, the companies said.

“Part of this plan is to help CloudCommerce expand and acquire more companies and let Parscale sit as an example of how to run a great agency,” Parscale said in an interview ahead of the announcement. He said CloudCommerce “brings a level of investment and opportunity from a company that wants to grow … has highly skilled employees and wants to help us expand our services.”

Parscale gained national attention designing web sites for the Trump organization and later for the campaign. His role as digital director is widely credited with helping Trump secure the presidency and it included overseeing the campaign’s targeted social media outreach and helping to cull a massive database that assisted in identifying potential voters.

CloudCommerce is “really impressed” with Giles-Parscale’s operations, and wants to turn it into a “flagship location and model other agencies after ours,” Parscale told the Express-News.

Turn to Tuesday’s front page or click here to read the full story on ExpressNews.com.