Three E-Cig Ads Banned for ‘Glamourising tobacco’

December 24, 2014 12:54 PM

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Three adverts for e-cigs have been banned from British TV by the Advertising Standards Agency (ASA) on the grounds that they glamourise tobacco, despite not being a tobacco product. The ruling came just over a month after the first ‘vaping’ advert was aired.

Two of the adverts, both made by VIP electronic cigarettes, drew over 200 complaints. Neither show regular tobacco cigarettes being smoked. Nonetheless, the Agency ruled that the adverts indirectly glamourized smoking and were therefore unsuitable for British television under existing rules, City AM...