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Swarovski to Host SCVNGR Hunt in London

SCVNGR and crystal goods manufacturer Swarovski are hosting a citywide treasure hunt in London on Saturday, Sept. 24.

Two-person teams will be given gift bags in which to collect hidden Swarovski presents, such as perfume samples and bracelets, in and around local landmarks. Competitors completing all of the challenges will collect goods valued at approximately $1,000 per person.

Six grand prize winners (three two-person teams) will win a trip to Kristallwelten, Austria and a five-night stay in a fashion capital such as Paris, Florence, Barcelona or Istanbul.

The three-hour event begins and ends at Lawrence Hall at the Royal Horticultural Halls and Conference Center. To participate, individuals must download the app for iPhone [iTunes link] or Android [Android Market link] and pre-register in teams of two at swarovski.tv/discoveryourlight. Registration is capped at 1,300 people.

This is SCVNGR's first event-based challenge and second major partnership outside the U.S. UK-based retailer TopShop is currently offering prizes to students who complete SCVNGR challenges in its stores.

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