In 2008, Winnifred Knight was invited to join the USA Direct Marketing Association's Global Advisory Board. This is an honour extended in recognition of her reputation and experience in the industry. It also reflects Winnifred's expertise as a professional in direct marketing practice and management and her influence in the direct and interactive marketing world.

At breakfast presentations held in Johannesburg, Cape Town and Durban, Caxton CTP and the Newspaper Advertising Bureau (NAB) hosted renowned economist Dr Azar Jammine and co-founder of Caxton, Noel Coburn, to present their take on South Africa's economic and marketing outlook for 2009.

The single biggest effect of the online revolution will be to remove the existing degrees of separation between us and virtually anything in the world. What ever we wish will be put in finger tip's distance. Every scrap of information, every shred of data will be a mouseclick (and a few dollars) away.

Most countries and many organisations throughout the world now view excellent customer service as increasingly important for business success in a growing competitive and global economy. Public services are also under pressure to become more customer focused.
The Institute of Customer Service in the UK is currently involved in research to identify how good customer service is achieved by diverse industries, organisations and countries throughout the world so we can offer new insights and visions for World Class Customer Service.