OnSolve is the market leader in cloud-based communication and collaboration tools capable of delivering critical notifications and alerts. Whether it’s emergency situations that threaten public or employee safety, or routine organizational messages, our solutions provide organizations across the globe with tools to communicate quickly and securely.

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Communication and immediate, accurate information are critical when emergencies occur.

In fact, anything from a mere disruption to an urgent event can snowball into widespread crises when those who are impacted don’t know what is happening or how to respond.

This is where emergency mass notification systems
(EMNS) play a vital role. Capable of quickly sending out urgent messages to
many parties across various channels, EMNS can be invaluable when it comes to:

Keeping people informed so they know what to do during emergency events

Reducing panic and minimizing the negative impacts of emergencies.

Clearly demonstrating this, the following discusses
a general case study based on an actual event that occurred in the United
Kingdom (UK) in 2018. It elucidates:

How a minor problem quickly escalated into a widespread catastrophe

The indispensable advantages EMNS can offer in addressing urgent issues
and minimizing their potential negative impacts.

An enterprise business located in the UK recently
let one of its software certificates expire. This relatively and seemingly
minor issue quickly escalated, causing a service interruption for many of the
company’s clients.

Benefit 1 – EMNS Can Prevent a Triggering Event from Escalating into a
Bigger Problem.

In this situation, an
emergency mass notification system could have been configured to alert key
staff about the expiration of the software certificate as soon as it happened.
This could have galvanized the necessary staff to update the certificate as soon
as possible, preventing the issue from escalating into service interruptions
for clients. Effectively, this shows how EMNS can quickly alert
key people when a triggering event occurs, prompting immediate attention and
faster resolution while preventing
the situation from escalating.

Those who were impacted by the outage experienced everything
from a minor inconvenience and frustration to loss of time and money. In some
cases, the impacted parties had to expend additional resources and money to
recover from the damage caused by lack of service.

Meanwhile, the company invested its own resources
and funds to investigate exactly what happened and implement the necessary
protocols and tools to minimize the risk of such a catastrophe in the future.

Benefit 2: EMNS Can Save Everyone Involved in a Crisis Time & Money

EMNS could have been used to
alert clients about the issue at hand and what to do as staff formulated a resolution. This could have helped the
clients anticipate the potential loss in service, empowering them to work
around the disruption in a way that minimized the impact.

Similarly, the company would not need to expend additional resources to investigate this incident if they had used EMNS to inform staff of the issue as soon as it occurred (so staff could then address and curtail the issue in its earliest stages).

While the company claims to have restored service to
all clients within a day, the impacts of the service interruption are ongoing.
In fact, many of those affected are considering taking legal action, seeking compensation
for the financial losses they suffered due to the outage.

Had EMNS warned the
company’s staff and clients as soon as the issue arose, all parties could have
mitigated the potential impacts and losses. Instead, the company is facing
legal action and a tarnished reputation. This highlights how EMNS can help preserve
a business’ public image, which can be pivotal to growth and long-term success.

Find Out More
about the Leading Emergency Mass Notification System: Contact OnSolve