Anderson Direct & Digital (Anderson), a recognized leader in multi-channel consumer and B2B marketing, has recently been selected as a strategic agency partner with one of the fastest growing retail electricity providers in the United States, Gexa Energy. Anderson will be collaborating with Gexa, across all their brands, to implement highly targeted and measurable integrated marketing acquisition and retention campaigns through a variety of communication avenues, including digital, direct, and media channels. These multi-channel plans will spread the word about Gexa’s EveryDay | EveryNight Low Price Plan.

“Our campaign for Gexa launched this April in the highly competitive, deregulated, ERCOT market, which covers 90% of the electric load in Texas,” said Mike Campbell, Vice President of Client Strategy at Anderson. “The retail energy landscape in Texas is comparable to other competitive marketing verticals, including individual health insurance, auto insurance and cell phone carriers, where consumers receive ongoing marketing messages and offers encouraging them to switch plans. We have a great deal of experience launching these types of campaigns and achieving success.”

Over the last 30 years, Anderson has attained a wide array of direct marketing experience, most specifically in the vertical markets of financial services; auto, home and life insurance; healthcare insurance; travel and hospitality; as well as B2B. “Leveraging our experience in these markets, we look to continue to expand our work in the energy vertical, while delivering new strategies and tactics for Gexa to achieve their growth goals. Anderson understands how to execute an integrated marketing campaign and deliver the response and insights to drive performance and growth,” said Scott Hopkins, Executive Vice President at Anderson.

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With decades of expertise in direct, digital and database marketing, Anderson Direct & Digital inspires their target audience to take action and deepen their relationship with your brand, while delivering a strong and measureable lifetime value. Services include marketing strategy, creative services, data intelligence, digital marketing and media planning, as well as direct and production services. Anderson is ranked as one of the top 20 DM agencies in the country by DM News. In both 2013 and 2014, Anderson was voted a Union-Tribune Top Workplace. For more information on Anderson, visit www.andersonDD.com.