Five Perks of Having a Video Homepage

By Dan Radak

Without any doubt, your homepage is essential for the first impression your business makes on the visitors. Some would say that it acts as your online office reception area. Well-designed and tastefully decorated space with all sorts of promotional products at hand and a friendly receptionist can sway those who are not completely sure they want to do business with you. It shouldn't come as a surprise than that many people opt for a video homepage for their company website. These are five advantages of having a video homepage.

Enhances company identity

Your business needs to become more than just a logo on a business card. It is only normal that every company wants to present itself as cool, trendy and responsible. This is easy to say but not so easy to manage. There is hardly a better way to show your company's face than by showing what you are all about in a live video. By filming your employees while they are being creative you can associate your business with people who make it possible in the first place.

Delivers a full message

David Ogilvy, an advertising executive and copywriter who created some of the world's most famous and successful marketing campaigns once said: 'On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.' Apart from the necessity of writing great headlines, this means that - at best - 8 out of 10 people will only skim through the body and hunt for keywords. In other words, they will see only the portion of the message you are trying to send. However, it is much less likely that they will skip a minute-long video, especially if it has a captivating introduction. As a result, you will be able to convey the full message to everybody who comes to your website with purpose.

Engages the audience

Over 83% of companies who include an explainer video into their homepage state that in their experience, this method of engaging the audience is very effective. On the other hand, making a great explainer video is not something everyone can do. Even though you need a granite-hard script, the video shouldn't look too scripted. In addition, you need to be able to say as much as possible within a limited time-span and keep it simple, in order to keep the viewers focused. Leading companies in the industry of corporate video production will always provide you with expert advice and professional assistance.

Improves the SEO ranking

The layout is simple - the easier you are to find, the greater your audience will be. Your well-optimized video found in search results has more chances of generating clicks than any other kind of visual content. It goes without saying that this will automatically improve your ranking on Google, although there are also other ways to achieve that. The sheer number of people who visit your site may not be a metric of success, but it does affect your potential customer pool.

Provides unique experience

People are more likely to forget what you told them than what you made them feel. This is the reason why your video has to be a unique experience. An experience that appeals to your audience's emotions will keep them enthralled with your business mission and definitely alleviate your company above your competition.

Setting up a video homepage has many positive effects on the first impression your company website makes on its visitors. Aside from influencing your Google rankings, it improves your business identity and allows you to express your mission in a more personal way.