Snapchat spectacles land in the UK, by Annika McDonald

Unless you’ve been very disconnected from social media the past six years, you will no doubt be aware of the popular photo-sharing app Snapchat and its infamous filters. First came the funny filters, then Snapchat story and now Snap Inc have launched their very own recording sunglasses – Snapchat spectacles.

They may look like your normal shades, but the specially adapted buttons on the glasses allow you to record and take pictures from a camera embedded in the lenses. The pictures and videos then go straight to your Snapchat account, meaning your followers get a virtual view of your world wherever you go.

The product was first brought out in the US last year and caught the eyes of the UK public when the BBC followed a UK surgeon as he used the spectacles to live stream one of his operations.

Now the high-tech glasses have been launched in the UK and you can get your hands on them for around £129.99.

At Lucre we know the importance of keeping up to date with social media networks like Snapchat and how they can provide our clients with access to an audience they have never reached before. We also believe that creating customised content is key in keeping up with the latest trends.

Recently in Leeds the local branch of Health Education England used the Snapchat filters to help persuade young people to take a look at NHS apprenticeships as an option for them.

And where Snapchat leads other social networks are hot on their tails as we have already seen with Facebook adding filters to their camera and the ‘your story’ feature, likewise Instagram with their Instagram stories. So with that in mind, it will be interesting to see what follows from the social networks and their loyal band of followers obsessed with documenting every moving moment of their lives!