Apple again the most valuable brand.

Apple took the top spot for the second year in a row, beating out IBM, Google, and McDonald’s to assume the position of the world’s most valuable brand.

At $183 billion, Apple is the world’s most valuable brand, according to Millward Brown Optimor’s annual BrandZ study. Apple was last year’s most valuable brand, as well, though the company’s value jumped 19 percent over last year’s $153.3 billion tally.