Reisch, L., & Sunstein, C.Behavioral economics and consumption

Publication: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Behavioral economics explores why people sometimes fail to make rational decisions, and how their behavior departs from the predictions of standard economic models. Insights gained from studies in behavioral economics are used in consumer research and consumer policy to understand and improve individuals' decisions about health, wealth, and happiness.

In order to optimize our website and to improve it continuously, we use cookies.
By continuing your visit, you agree to the use of cookies.
Further information on cookies can be found in our privacy policy.