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Stafva Mejeri

Campaign

Stafva Mejeri

The low price of milk has forced many dairy farmers out of business. Stafva Mejeri, however, were not deterred: the company opened its doors with the idea to start selling milk on its own, directly to the consumer. With a strong message about a better future, Stafva succeeded in mobilizing genuine engagement from the public for sustainable dairy farming.

Challenge

To create public awareness about Stafva and get consumers to switch to the new milk – even though it costs a little more than the alternatives.

Insight

Milk means a great deal to many people, and they’re willing to pay a premium if they know that it comes from cows that are well cared for and a farmer that has received fair compensation.

Solution

With a very small marketing budget, our solution was to get retailers and customers to speak for the product. We created posts on Facebook that Stafva’s followers would want to share, and we harnessed people’s investment in sustainable dairy.

Concept

Extremely locally produced. By starting a conversation about higher compensation for dairy farmers and creating a design with a strong regional identity, we were able to show that Stafva milk was an easy way to support local suppliers.
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