Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do and daring to go where no else will. The concept is simple - Connect a diverse network of individuals with a common thread - to enjoy life more. Our goal is to spread the sweet life with our unique mix of advertising, personalities, athletes and products.

The brand launched with the intention of capturing the essence of living life to the fullest. The culture stems from our athletes, artists, musicians and other like minded people. We are a diverse community, seeking happiness in our life and sharing it with others through our personalities and actions.

Nectar was founded in 2011 in a small apartment by two friends who grew up surfing, skating, snowboarding and causing trouble around town together. Our popularity has increased due to the unique branding style and deep connection to our demographic. The company distributes its products domestically and worldwide.

Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do. Daring to go where no one else will. The concept is simple...enjoy the sweet life and do epic shit along the way.