consumer goods retail

The consumer goods and retail industry is breaking into a new era: Virtual shopping. E-commerce has just been established, yet more innovative ways are already in place to flood the market, providing completely different customer experiences.

Consumer goods and retail industry delivers solutions – a new area has started

The consumer goods and retail industry is breaking into a new era: virtual shopping. E-commerce has just been established, yet more innovative ways are already in place to flood the market, providing completely different customer experiences.

Game-changing smartphone applications in the consumer goods and retail industry are truly impacting the way consumers shop and consume, communicate and become informed, as well as plan their time.

For retailers, at the end of the day, it’s about how and where the consumer decides to spend his money. Smartphones will become the most important digital device for the shopper in the consumer goods and retail transaction process.

Virtual shopping offers tremendous potential for different industries – but industry players have to get it right. How can they integrate the new channel into their customer experience? How can they create profitable business models? When is the right moment to join, and with whom?