Increasing traffic to your site is the key to success! Blogging is one way of routing humungous traffic to your site. Unfortuitously, while all brands comprehend the viability of the first part, they gail to grasp the vitality of the second! They give in to the idea that engaging in direct sales is their secret to generating sales. Nurturing your Email list, handling inventory, and calling to acquire customers, will only take you up to a certain point. If you dedicate all your precious time struggling to convert customers, you will soon start overlooking the reasons for customers to actually unearth your brand in the first place. This is where blogging comes in to play!

As for any web-based business, an e-commerce website is in dire need of a blog that could speak for their offerings online,. And in all the positive ways possible that paid advertising won’t be able to accomplish. We understand that running a full-term business is exhausting to say the least, and a blog must be the last thing on your mind. But did you know that 92% of E-commerce businesses with a successful running blog, acquire most of their customers through their blog? With the ubiquitousness of blog in this era, failing to include a blog on your e-commerce website is like choosing not to get it endorsed when there were opportunities up for grasp.

If you are still not persuaded enough to incorporate a blog to your e-commerce website, here are 6 reasons to change your mind:

Blogging builds credibility

Ever heard of a business that claims to have had dressed thousands in your vicinity but in reality, you never saw anyone wearing the brand? Same is the case with online businesses. Since a website is an intangible medium where you cannot find real people to glean reviews from, blogging saves the day for you by subsiding the fact that you do not have real people talking on your forum. Testimonials are an exception, since they also contribute to building credibility, but still cannot parallel the benefits of blogging. Through a blog, you not only build credibility for your eCommerce web development, but extend a value addition to your target market that can be done by purchasing your products online.

It helps in growing your market

Blogs are not meant for lead generation. They exist for lead nurturing. Blogs provide informational content to your users, and if the content happens to trigger their interest, they might as well provide a lead or subscribe to the blog to stay abreast of latest updates.

Blogging for e-commerce websites could also lead to building lasting relationships with your customers. When you write about the value that your products bring to your customers, you create an invisible connection. This spark works in myriad ways, and lets your e-commerce brand etch a lasting impression in the minds of your consumers.

Works for business generation

Adding a blog to your e-commerce website opens up paths towards incremental customer reach. You already know that a blog post builds the much needed credibility for your brand. In addition to allowing you to flaunt your product to a wider audience through your blog, a blog cultivates the effort by sharing it on your social profiles. By promoting your product offerings on your blog, you actually answer queries of your target market. This makes the entire sales process easier to complete.

Blog content will boost your SEO efforts

Blog content is a great way of supporting your SEO efforts. When you instill keywords in your SEO content, you actually lure the search engine crawler towards you. Thus, boosting your chances of visibility against industry-specific keywords. When your page starts showing against popular search terms, the chances of customers landing on your e-commerce website increases. This enhances your overall business generation.

A Blog is a multi-marketing channel in itself

A blog is not a place where you only talk about your products; your blog can work as a multi-marketing channel for you. It allows you to link its posts with social forums and on blogs that you post on other websites. This helps build the overall online credibility for your content. This diversely spread content will pave way for incremental traffic landing on your e-commerce website. This leads to better business generation in the long run.

It’s a way to scale your content marketing efforts

Through targeted blog posts, you can launch campaigns that help in streamlining your marketing efforts towards a certain event. For example, Christmas related blogs are put up on various e-commerce websites to allow customers to land on websites through targeted keyword searches. By reading the relevant content, they get a chance to make valuable purchasing decisions.

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Alternatively, there are eCommerce developers that exist to help you set up your blog. You can get in touch with them if you have a similar idea in your mind.

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