Balmain To Create "Younger" Line For The Very Loaded Teen

Balmain To Create "Younger" Line For The Very Loaded Teen

French label Balmain is as famous for their gazillion-dollar, moth-eaten T-shirts as they are for their ability to get women to buy their gazillion dollar moth-eaten T-shirts. Capitalizing on their hype-machine abilities, the Balmain team are launching new line, Pierre Balmain, targeted towards their younger consumers. With pants and shirts easily reaching a four-digit price-tag, we can't be sure just how affordable the new line will be (though they have said the price points will be more accessible). (Telegraph)