Rahua Guide

Rahua Guide: Embark on a journey with Amazon Beauty and reveal hair's full potential

Saving Hair and the rainforest
Centered in the motto "Beauty is Power," Amazon Beauty features the revered Rahua oil in its luxurious hair care collection. For centuries, women from the native Quechua-Shuar tribes have ventured deep into the Amazon rainforest to extract a rare, restorative oil they call Rahua (ra-wa), attributing it to the secret behind their legendary thick, flowing tresses.
Rahua oil has the ability to transform dry, damaged hair to full volume free from frizz. It penetrates the hair's cortex, bonding and smoothing the cuticle at a molecular level. Amazon Beauty acquires its Rahua oil through a fair trade agreement with native Amazonian tribes, delivering luxurious hair care that sustains communities and the environment. Unlock the Amazon's most potent beauty secret with Rahua, a luxurious collection of 100% natural hair care products delivering transformative results.
Amazon Beauty infuses its powerful and nourishing line hair care line with Rahua, a nut oil prized by the Amazonian women for bringing health and volume to their legendary hair. A native Ecuadorian of Quecha descent, renowned New York hair stylist Fabien Lliguin first learned of Rahua after spending time with Amazonian women in the 1990's.
Intrigued by their traditions, Lliguin took a small amount of Rahua back to New York where he studied the effects on his client's hair. Dry, damaged strands sprang to life with renewed elasticity. Color treatments stayed vibrant and shiny, and irritated scalp conditions calmed under its soothing care.
As it turns out, Rahua's unique ability to infuse hair with health lies in its molecular structure. Unlike other oils that simply coat hair strands, the Rahua oil molecule deeply penetrates the hair's cortex, bonding and repairing it while sealing the cuticle with smoothness. Amazon Beauty features Rahua as the star ingredient in its hair care collection, all harvested by native Amazonian people with a fair trade agreement.

Protecting the beauty and bounty of the rainforest
Amazon Beauty has built an earthy-friendly, sustainable fair trade agreement in partnership with women from Amazon Nations, including the Waorani, Achuar, Quincha, Quechua and Shuar tribes. They source and process the Rahua and Ungurahua oils according to traditional methods that have been passed down for generations.
Rahua products are 100% natural and organic, made from ingredients grown in the rainforest and processed using traditional methods perfected by indigenous people. Rainforest ingredients are not farmed but harvested from the wild wealth of the forest, tapping into the environment's pristine state for maximum potency. Rahua is manufactured with zero chemicals, parabens, sulfates, dyes or petroleum. All products are 100% vegan and gluten free.
Amazon Beauty gives back a percentage of its sales back to its sister organization, Ecoagents, a non-profit that centers on educating the Amazonian people about their ancestral land and intellectual property rights in order to protect the rainforest. It specializes in brokering safe, mindful agreements with corporations to preserve this unique and vibrant portion of the world.

Returning to his roots to uncover the secret of Amazon Beauty
Hair stylist Fabien Lliguin has deep roots in the rainforest as well as in hair styling, and he found a way to weave them together. Lliguin grew up in Ecuador where his parents ran a hair salon and taught him the craft at a young age. Though he enjoyed it, he ached to travel the world and joined the merchant marines to make it happen. Afterwards, he settled in New York and worked construction jobs while attending beauty school at night. He eventually joined Vidal Sassoon for more in-depth training and opened up his own salon, Cocoon, on the Upper East Side.
As it turns out, running a hair salon wasn't enough for Lliguin. On a trip back to the Amazon rainforest, he was shocked and heartbroken to see how an oil company had destroyed a beautiful spot he visited as a child. He decided to help the indigenous people protect their land, and his non-profit, Egoagents, was born to protect the beauty and bounty of the rainforest. Amazon Beauty gives a portion of their revenue back to Ecoagents in support of native people and the rainforest.

Miracle Hair Treatment from the AmazonHave you ever longed for the kind of hair that only seems to be possible on shampoo commercials? Thick, shiny hair that flows with ease as you spin around is not as impossible as you may think. Rahua is a product that is relatively new to the United States, but it has been a secret of Amazonian women for years.
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