The brand promises to focus deeply on creating products that are truly fundamental to everyday life, sans unnecessary complexities. The brand also adheres to its three founding principles – selection of the most suitable raw materials, streamlining of production processes and simplification of packaging.

Japanese Ambassador Kenji Hiramatsu and his wife Patricia Hiramatsu were present at the occasion.

"After a tremendous response in Bengaluru and Mumbai, we are very excited to begin a new chapter of our Indian story with the launch of this store," said Satoru Matsuzaki, President and Representative Director, Ryohin-Keikaku Co. Ltd.

Darshan Mehta, President and CEO , Reliance Brands said: "Their unparalleled brand offering, both in terms of use and price appeal, is sure to attract consumers across age groups and mind sets, making it the go-destination store."