signatories

Pirulee,
a kid who wants to ride this train,
Tremendo
- "I took the liberty of driving this train full speed ahead to
crush a language barrier, see the Resultado and
spread the word! Millions of 'mad' voices coalesce to create some coherence.
You guys did a great job of helping us make some sense of
all this. I hope my 'grain of sand' will contribute with the
translation into Spanish. You will have to forgive me,
some things I just could not express in Spanish to my
satisfaction (specially that Elvis quote on clue #29). But
hopefully other muchachos will contribute once it starts
getting around. Bring on the Y2K baby!"

Eric S. Raymond, President,
Open Source Initiative
- "The cluetrain is to marketing and communications what the
open-source movement is to software development -- anarchic,
messy, rude, and vastly more powerful than the doomed bullshit
that conventionally passes for wisdom."

Ruth Perkins, CIAS, Florida Department of Law Enforcement
- "Thank you for solidifying the thoughts and mission I've had
for so long. I'm a wholehearted signer and practitioner of your
manifesto."

Angela Gunn,
Columnist,
Seattle Weekly, Sam Whitmore's Media Survey, etc.
- "re #74:
Have you heard of this Tommy Hilfiger guy? In other
words, we are not immune to advertising that purports to
anticipate our own discourse. Wearing some guy's name on your
chest or on your shoes or on your Website ain't a call for
revolution, whether the name is Nike or FUBU -- but culture has
been commodified to the extent that a lot of folks think it's a
revolutionary act. We let the labels do the talking. But then
again, commodification of discourse is the story of the twentieth
century, ain't it? That said, I love this. It's the attitude that
got me online, and it's the attitude that'll save the Net (and
the rest of the culture). Sign me up and direct me to the
battlefield; I will fight the good fight with you."

Mark O'Toole, Director,
Beatstream Multimedia
- "As evolution of the power of the individual has become more and
more apparent in many markets, it is now the individual whose desire
is once more important and not the creation of that desire by the
'massage' of the media or large marketing campaigns. The web allows
for a new individuality in both inquisitive acquisition and informed
choice and makes the new consumer a moving target for the unwieldy
sales processes of yore. This is a step in the evolution of modern
commerce and modern culture. An important manifesto, and a beautiful
one."

Andy Moore, Editor-in-Chief,
KMWorld magazine
- "Wait just a minute here...let me get this right...you want us to
honor our customers and our employees equally, grow some humility
and recognize that people buy things from us because they trust
us, not because they were tricked into it? Common sense seems
downright subversive when it's been absent for so long. Thank
you, ringleaders, for waking us from a somnambulant march off the
cliff. Let's just hope it was in time."

Tom Matrullo, Editor,
Comcast Online
- "I've
followed this project with great interest.
Luther had nothing on these guys -- their 95 theses make seminal headway
into a medium whose alphabet we are still decoding, whose grammar we barely
discern. These are original insights that will grow in consequence as they
are unpacked, discussed and challenged."

Larry Bohn, CEO, net.Genesis
- "These four net horseman envision the business apocalypse
that is already happening. Beware or be roadkill!"

Rachel Ehrlich, Executive Producer,
Mercury Seven, ChannelSeven.com
- "I'd like to print the manifesto and nail a copy to each of
doors of the executive staff here and email copies the to CEO,
President, and COO of our parent company, but I hesitate because
none of them would read it. How do I snap them out of their
self-important, corporate funk? As for identifying myself as a
seditious element by commenting here and spreading the word
internally at Mercury Seven, I regret that it would serve only
to enhance my hip, antiestablishment, new media image. I don't
think these people would hear the words, get the gist, make it
happen. I guess it's up to me. Thanks for the galvanization."

Stowe Boyd, President,
Running Light
- "The business culture is retreating into a reactionary
conservativism in the face of global connectedness of our
emerging world society. Just like the ritualized clothing of
business -- the medieval suits and pointless neckties -- much of
the claptrap surrounding the conduct of business is a form of
obedience to obsolete and dangerous mores. The Internet is
subversive, since it breaks out of the linear/hierarchical
mindset into a world of feedback and lateral communication.
McLuhan wrote in 1964 that the speedup of the electric age is as
disruptive for modern literate Western man as the Roman roads
were to tribal villagers."

Peter Flynn, Textual therapist,
Silmaril Consultants
- "Exactamente! Cluetrain puts the horse's head in your bed and presents you with the
can-opener as well as the can marked "Worms". It takes up where
Herzberg, McGregor, Drucker, Townsend, et al left off by delivering the
long-awaited KITA. And it's not just corporate synapses that need a
ticket to ride: governments, NGOs, and academia are largely unaware
that the railroad has been invented, let alone that the cluetrain is
standing at the station and ready to leave."

Dan Miller, Editor in Chief,
The Kelsey Group
- "I'm proud that this ol' war horse of what was once called 'new electronic
media' has finally been dispatched to the clue factory at the origin of the
cluetrain. It's clear that we're not going to get to the dawn of the new era
until we get past the din of the aura surrounding high-flying start-ups with
inflated equity to spend, as well as the usual collection of incumbent
carriers, manufacturers and retailers who can never quite scrape the legacy
from their boot heels."

Loren Buhle, Consultant,
PricewaterhouseCoopers
- "An interesting insight into the inner workings of
corporations large and small. As we move forward into the world of
e-business, the customer is transforming the market from one of
mass marketing to 'making meaning' -- creating personal
relevance. This manifesto understands that in the eyes of the consumer,
e-business is really 'Me-Business' -- my time, my place, my price,
my way. Savvy organizations that wish to lead in the future should pay
attention to this statement -- or be roadkill!"

Michael O'Connor Clarke, VP Worldwide Marketing,
PC DOCS / Fulcrum
- "The cluetrain manifesto should be handed out to all school
leavers, worldwide, as soon as they start their first 'real' job
and before they get greyed out by post-capitalism. It is the only
Employee Handbook they'll ever need - regardless of the job or
employer. It should be essential reading at high schools,
colleges and companies throughout the world. 'For the history of
the world is nothing but the development of the idea of freedom.'
Everyone should be entitled to your opinion - but we need to get
it to them now before the damage runs too deep into their
core and the corporate veal pens claim more victims. I'm spamming
the URL to everyone I know. Then again: it may be that your sole
purpose in life is simply to serve as a warning to others ;-) You
may find that you never get another consultancy assignment again
as you have committed the unthinkable - you've revealed the man
behind the curtain. Many CEOs will be way too uncomfortable to
entertain what you're proposing. Good. They need to go anyway.
Viva la revolution."

Don Ross
, Managing Partner, Six Offene Systeme GmbH
- "I used to feel badly about being just a bit too
young to have been an 'agent of change' during the '60s... now I feel
excited about the opportunity to take part in a much larger and more complex
paradigm shift in the next millennium!"

Mark Patterson, Executive VP International Operations,
EOS International
- "I connected with most of the manifesto as soon as I read it.
Intuitively, I recognize it as stating what I've been trying to
formulate from my own thoughts. It actually represents changes we
are trying to make in our own organization. But only some of us
yet see that listening and responding are the core of what we do.
And that making money is not the goal but the result -- the wake
behind the ship. I'll be forwarding the manifesto to our
Board. Wish me luck!"

Francois Gossieaux, VP Marketing,
Instinctive Technologies
- "This stuff is here already, and if companies don't realize
it, it's at their own peril! This is the time to fix the
'Information Deficit Disorder' that has plagued most markets so
far - buyers cannot find the appropriate information about the
companies they are buying products from, and companies clearly do
not have a clue about what their buyers really want. Those that
were purposely putting up this smokescreen will no longer be able
to do so because the buyer is finally in charge!! Let's start
that conversation..."

Jim Montgomery,
E-news Editor, KMWorld -
"Written by and for those who don't like being called eyeballs,
seats, or end-users. We're people dammit, and it's high time we
were recognized as such. Word-of-mouth is the most effective
marketing plan in existence. Yet companies in every discipline
are wrapping themselves in complex lingo and foggy rhetoric, at
arm's length from their customers. (The Egyptians taught us
what happens when you wrap things up really tight.) Earth to
business: enveloping yourself in yourself doesn't immortalize, it
suffocates. If you don't understand how people fundamentally
impact your business -- both inside and outside your building --
then go ahead and mummify yourself. You'll be a museum exhibit
for Business Ignorance and Failures. Back behind the Egyptian
treasures display."

Sean Carton, Managing Partner,
Carton Donofrio Interactive
- "I'm blown away. Floored. Bowled over. The manifesto rocks.
Recognizing the human, coming to the realization that the Network
is the People, not the hardware, stupid, a crystal-sharp
prescient vision of what all this means that rises above the
jargon, the cover stories, the glowing 'billionaire of the
moment' interviews and the fawning rip-n-read 'reviews' that make
up so much of the conversation these days. All the emphasis so
far has been on the 'technology' on the 'information' without
ever standing back and realizing that all these things would be
pretty freakin' boring if it wasn't for the people creating and
operating and transmitting and communicating over the tech. By
coming to the realizations that you all have come to, we take one
giant mondo step closer to the point where the technology finally
disappears into the background where it belongs and the content
and the conversations are what matter. It's about time that
people woke up to the fact that mass media is going away. Mass
culture is being replaced by networked microcultures existing
outside of analog time and space. In a hyperlinked world,
everyone is your next door neighbor. We should start acting like
it. This is cool. Thank you for sharing it with me."

John Freshley, Director of Marketing,
grapeVINE Technologies
- "The temptation is to think that this new conversational dynamic
is nothing more than yet one more paradigm shift -- just the
latest version of BPR or outsourcing, and that simply adopting
the model of a new leader (Amazon, Yahoo or Dell) will ensure
future success. The problem is that the ability for the market
to form, communicate and change is not temporary, is not a fad.
It is a permanent change and it is always dynamic. Therefore,
imitation is a certain recipe for disaster. And that should
scare all of us. We may have to start thinking and really
listening."

Dean Landsman, President,
Landsman Communications Group
- "I share these views wholeheartedly. Wake up calls have a tendency
to be ignored, except by those with some sort of urgent agenda.
Some people get a wake up call they didn't put in for....they get
awakened. The idea, then, should be to spread the word and see
what reaction comes in. And, as that reaction is the initial step
in a conversation (it isn't a conversation until it goes past a
statement), the dance begins. I hear the music. I hear the train.
I think I already boarded the train. Count me in."

Deborah Schultz, Manager, EC|Solutions,
AnswerThink Consulting Group
- "Amen! I refer to this as the Dr. Seuss metaphor -
'Revenge of the Whos.' Gone are the days when all the little Whos in
Who-ville have to shout to be heard. The Web empowers all the Whos...er
humans!"

Ken Freed, Editor & Publisher,
Media Visions Webzine
- "Good for you, Cluetrain! We need more such efforts to
promote a deep 'global sense' of our universal interactivity. See
this document in context: Luther's 95 Theses split the church,
but his writ against the bull of papal indulgences also exposed
rampant corruption. Similar risks and benefits apply here. Will
your new 95 Theses serve to unite more than divide? I pray so. We
need visions of our interactivity that inspire us to practice
responsible self rule. Ultimately, we need an Internet
constitution with a bill of rights and responsibilities. Pending
that, I gladly support projects like this that help pen the bull
of greedy corruption rampaging though our world."

Tom Craig, Public Face,
Paradox Cafe
- "That which seems impossible and unreasonable today,
may be the obvious answer tomorrow."

Ross Stapleton-Gray, President,
TeleDiplomacy, Inc.
- "The metaphor of pioneering the electronic frontier used to be a compelling
one to me, and the source of a little bittersweet regret in the recognition
that that phase was coming to a close, as the newbies began being dumped
onto the net in their Conestogas of E-Commerce, ordering housewares from
the virtual Sears & Roebuck and citifying the place all to heck. But it's
the other way around: Gotham is being reinvaded by the wild, and we were
just the first to notice the mistletoe sprouting from the utility poles,
and the beasties run amok in the ornamental cabbage."

Judi Clark, anarcho-syndicalist-at-large,
ManyMedia, WomensWork
- "About damned time! I've been living many parts of this
Manifesto for years. You know how this culture views a woman
spouting things like this in public places? Yeah, right. Now I
have some Official White Guys I can point to who legitimize my
rant! I've been broadcasting my mute button on the Infinite
Wisdom port for some time, but it seems corporations have that
one blocked. They don't want to know we think their commercials
are unsatisfying, demeaning, and tell us what they really think
of us. I'd like to tell them what I really think--they'd have
to sit down first. They'd have to check their marcom departments
at the door. Hell, many companies would have to check their upper
management at the door too. They think they know what I want?
Yeah, right."

Jason Bluming, Student,
Harvard Business School
- "Wow. The Internet is Quid Pro Quo and Cluetrain is standing
at the door asking what you bring to the party. If this list
doesn't remind you of the person you want to be, you might want
to stay off the net, but if you don't see that you're not quite
there yet, even that won't help. WWW -- Warnings, Wisdom, & Wit."

Michael J. Stern, President,
Adeste.com Information Markets
- "Capitalism promises 'customer sovereignty' -- since we can
choose which products we buy, manufacturers are forced to design
products which please us. The sad reality is that legions of
similar goods are created, and companies spend millions to
advertise them in a bid to manufacture demand. Levine, Locke,
Searls & Weinberger show us an alternate path, in which improved
communications infrastructure allows companies to create products
and services which more accurately fit the needs and expectations
of their customers. Customers become partners in the design
process. If it works, maybe you'll never have to spend 20 minutes
on hold ever again."

Dylan Tweney, Columnist,
Infoworld and Tweney.com
- "yes! yes! YES! it's about time somebody nailed up a few reminders of the Net's revolutionary potential, which seems to have been submerged by the hype lately. Let's ride that train!"

Gordon Cook, Editor and Publisher,
The COOK Report on Internet
- "ICANN - The Internet Consortium for Assigned Names and Numbers
is failing the Internet because its board hasn't a clue. The
ICANN Board is approaching the stakeholders of the Internet in
the very manner of the clueless corporations pilloried here. If
it doesn't get on the cluetrain it will crash and burn."

Chris Worth, creative polymath,
chrisworth.com
- "You know people who won't read this, right? People without the
vision or the balls to understand how the world is changing?
Good. That's who you should send this URL to."

Nathan Patrick, Wizard/Guru,
PEM Electronics Co.
- "The way of the future. Don't deny, embrace. Everyone knows
that the world is evolving, but we don't know what it will
become."

Jim Bair,
Vice President and Chief Strategist, Knowledgen, Inc.
- "enterprises of any size are about power, with exceptions among
the over educated. the community of employees, i.e. the people,
has no predictable integrity. Maybe a large proportion will put
integrity before gain, but one of the big levers for Internet
commerce is deception: it really pays."

Matthew Walker, Whipping Boy,
Electric Sheep
- "I always knew the Web was a revolution since I discovered I
could work in my underpants. And now you say there's more! Who
knew?"

Tom Williams, Chief Poobah,
Messy Productions
- "Examine your rules, forms, policies, ethos. What possible
relevance/benefits do they have to me, your customer/partner? Do
I not think? Am I not human?"

Martin Bull, Treasurer,
Adelaide Computer Club
- "I haven't read it yet, but it must be 'true' it's on the internet. Laugh, I nearly ####."

Rami Kuttaineh, Student,
Mill
- "I am just a dumb kid whose been using a computer since age 4.
But what I know is that this site is the shit. I've been online
since age 15. If you don't trust someone like me to give you the
lowdown who are you going to trust? PS: If you were looking for a
clue to rami's current age; his birth is marked to within a
month's time of Elvis's death."

Bob Toth, President,
MesaView, Inc.
- "Whoa! Get to the station and jump on the Cluetrain. These 95
points are as relevant and revolutionary as the Declaration of
Independence. (Well, almost). In fact, this should free those
individuals (companies) that are tied down by manic business
principles to open up to the future of this eCulture. By signing
this manifesto and joining the ringleaders be prepared for
ultimate submersion into the underworld of thought, business, the
internet, and humans as the interface. Watch your back, the
Government may send the Conspirators Intelligence Agency after
you. Book'em Danno."

Mary Dungan, Editor
- "All you say is probably correct. What immediately strikes me,
though, it that you're addressing people/corporations that are no
longer relevant. You can't convert a dinosaur; they're dead and
gone. What we have seen so far is not change in the existing
systems, but whole new systems (and paradigm shifts, whatever).
The winners are not merely those who have caught on to this, the
big winners are those who have created this. Of course, in the
meantime, the clueless are paying our consulting fees, etc. And
we have to make a living."

Clint Glenn, Supervisor - Manuals & Writing Services,
Motorola SSG
- "I'm getting scared, Dave. I actually agree with much of the
Manifesto. So, as they say, 'in for a penny, in for a pound'."

Darrell King, Owner,
The Web Center
- "Open Source and Free Software, plummeting hardware prices,
realistic real-time global communication between individuals,
increasing use of the Net, exploding technologies and
discoveries, and now this manifesto...do you think anyone can
still be blind to this New World?"

Jim Champoux, Producer,
BGM Films
- "We seem to define ourselves by pointing a finger somewhere and
saying 'we are/aren't like that' and however noble the
intentions, human nature always wins. Negative advertising still
wins elections, people still buy GM and MS, and missiles are
still thrown around to preserve the peace. Activism has been
replaced by political correctness. And some enterprising soul
will take the manifesto and incorporate it into a seminar series.
Keep up the good work."

George Elam, Jr, Dir. Computer Services,
Chemical Market Associates, Inc.
- "1) The gap between 'What I Want' and 'What they Have' is
getting larger. It isn't because I want less. I'm not alone here,
am I? 2) As the rich get richer, will they own and control the
bandwidth?"

Kee Hinckley, Founder,
Somewhere Consulting
- "As brand loyalty disappears, it is being replaced by something
with more depth. Whether Amazon or Barnes & Noble have the
better prices or selection is not the issue. The deciding factor
is where you have made a commitment to the discourse. I shop at
Amazon because that is where I have put my reviews and conversed
with authors. The smart companies turn themselves inside out,
revealing their insides to the public, and bringing their
customers into the fold, making them an integral part of the
company's sales, marketing and support organizations. Brand
loyalty is replaced with a commitment to success. If they fail,
then my contributions are gone forever."

Kyle W. Patrick,
Guy Who Knows More About Computers than You, Rice University
(the Electronic Text department pays me, for some reason),
home page
- "A fine idea, lads. Head-bashing time has finally arrived, eh?
Well, I still think that Thesis Numero Uno should read: 'The
history of all hitherto existing corporations is the history of
market struggles.' Catchier than an Intel commercial, I think."

Tom Elliott, Wordsmith,
Self-employed writer
- "As usual, Chris, you and your cohorts' visionary enlightenment
has breathed fresh air and new life into my tired-of old body.
What a wonderful manifesto! The truth it contains could not
possibly be denied by anyone possessing common sense and a love
of and respect for the millions of sincere humans so desperately
in need of those truths, which soon will be the credo of the Web.
That fresh air sure does feel good."

Mike Robinson, random guy
- "'Less Hype, More Real'... wait a minute, hasn't that slogan been
used to sell me something already? It's time to realize, my
demographics do not equal me. Get to know me. Let me get to
know you, and we can help each other."

Perry Evans, President,
netIgnite
- "I always wanted to sign a manifesto. It's even cooler that
it's slap-your-forehead simple and deep all at the same time."

Maria LC Salomão,
Personal & Professional Coach/Speaker,
Armada Global
- "(enter music) As the Beatles once said, "You say you want a
revolution, wellllll you know...." Yay Cluetrain! Everyone
knows/senses that there is a huge hole in the way we are allowing
work to unbalance us. Your efforts help people to
STOP*REGROUP*FOCUS! You help us remember to get back to the
basics. Thank you for making the world a better place! It's all
about taking one step in that direction versus 'getting there.'
Kudos my fellow humans!"

Pete Goldie, president,
Lightbinders
- "George Carlin says it all much better and funnier... but not
everybody gets HBO. You have done as good a job as can be done
without using the phrase 'cocksucking corporate assholes'."

Thomas Anderson, President/CEO,
SearchAtHome.com
- "Sign me up. Time to stomp the hose of focus 'study' corporate
marketing spew and instead get down to it with actual folks. It's
about bloody time! Hey, ya know, this might just revive that
little old idea called democracy in the marketplace. Hot
diggety... Lead on... "

Ken Hittel, Webmaster,
New York Life Insurance Co.
- "oh-so-right-on. but a caution: the previous 95 theses didn't
vanquish the church, just split it. The churches are still very
much with us."

Elizabeth Lane Lawley, Assistant Professor of Information Technology,
Rochester Institute of Technology
- "Hire teachers, indeed! And make sure that teachers who are
preparing students for "Internet: TNG" are climbing onto the
cluetrain, as well."

Robin Eichleay,
Consultant
- "Finally some genuine cool, clear water ... not the raw &!##%@
we all too often see bobbing on the surface of the NetSea."

Jonathan Peterson, Technical Consultant,
IBM eBusiness Services
- "End-users talking to developers, manufacturers talking to
consumers, dogs and cats living together, Mass Hysteria, human
sacrifice. Employees have long since learned that they're
commodities, but the corporations that commoditized their
employees seem to have forgotten that selling commodities is a
miserable way to make a buck."

Blythe Butler,
Free, Student, looking for one, or not
- "Content and Connection - with regards to what really makes us
click. 'On the Road' for corporate America."

Chuck Hinckley, owner/agitator,
Ash Creek Sundries
- "I try to hobo on the cluetrain as often as I can. It has a
distinct whistle that can be heard by some from miles away and by
others not at all. Why is that? If you are riding the train and
you see a lonely 'bo by the side of the road, I hope you'll stick
out a hand and help me up."

John C. Rowland,
webmaster, Penton Media
- "up until recently, technology has generally amplified
stupidity -- it is heartening to see the paradigm shift."

John M. Miller,
Of No Important Title, UOP
- "Not a CEO, VP, or other person of Known Great Importance
(except in my own mind). Just -- but oh what a just -- one of
the many voices waiting to be heard. Listening to those with a
clue (emphatically including the ringleaders of this site) may be
the only genuine value-added activity us humans participate in."

Jim Meyer, VP, Marketing, Universal Systems Inc.
- "Pretty strong words for a nascent medium. When we learn the
lessons of the past and apply them -- Babylon made the first
recognizable effort to advance knowledge management -- the web may
prove true to this manifesto. Are you listening?"

Bob Davis, Director of Web Development,
SEG Network Technologies, Inc
- "Like Gutenberg bringing the word to the people - so shall this
manifesto change the world we know and work in. Keeping along the
theme of the 95 theses, I present the following: 'Wer nicht liebt
Wein, Weiber und Gesang, Der bleibt ein Narr sein Leben lang.'
-Martin Luther"

AD Marshall,
Dir. S&M (Sales & Marketing), VietInfoComm&Edu (VICE) Consulting
- "RB, et al, i still don't know if i'm witnessing The
HyperEvolution or the Final Solution to the HypeRevolution, but
i'm bedazzled all the same. I have to take exception with earlier
Signer, tho: Tell US Interactive's Rob Kost that Communism ain't
dead in VietNam yet, that the [Virtual] VC may have a few
surprises for the US..."

Gabriel Wilkins, El Fookerino,
Ignorant Data Gluttons and Overall Stupid Bastards
- "Size and importance disappear in the medium. Everyone is in
the 14-21" range. We no longer care about subliminal
advertising gesticulation flailings, or how much you paid that
advertising agency to insult the collective intelligence.
Business exists because the consumer allows it, not the other way
around."

Dale Poole, User Services Consultant,
UPEI
- "I used to run a BBS that didn't offer downloads, games, or
porno. It was devoted to people talking to people. Pretty
unpopular, especially at a time when the web was emerging. With
pretty stuff to glaze (over) at, the idea of just talking was
treated as outmoded, old fashioned. I feel vindicated in some
weird way that the emerging juggernaut that killed my BBS (and
made me feel like an anachronism) has now evolved to the point
where talking to each other is becoming the most important thing
to do. A big bag of kudos for pointing out the importance of
talking. For the rest of you looking at this with scorn, enjoy
your time in the null-lane."

Dennis Moser, Member (Last time I checked, anyway), Human Race
- "'That so few now dare to be eccentric, marks the chief danger of the time'
-John Stuart Mill (1806-1873)"

Craig Heckman,
Director Information Technology, New Global Telecom
- "A remarkably 'non traditional' yet completely accurate look at
the future of business in the digital age. They should be
teaching this stuff in grad school."

Bob Jacobson, Principal,
Bluefire! Consulting
- "Yeah, but who's going to make the coffee? The Tragedy of the
Commons, writ large. Ever notice how 'empowerment' alliterates
with 'embowelment'? Or how 'respect' rhymes with
'neglect'? Our language tells the tale. I'm just full of
questions now. All hail cluetrain!"

Brian Jacobson,
Managing Director, EXPERneT
- "I'm glad I discovered the Cluetrain. I will make sure it gets
wide exposure among my associates. The Cluetrain should make
regular stops at the Collaboration Station ...soon to be
Broadcasting for Innovation from www.projectice.com"

Yvette Borcia and Gerry Stern,
Partners, Stern & Associates
- "Be assured, we will be sharing this URL with our clients,
readers, seminar attendees and students (UCLA & CSUN). We've been
preaching these common-sense sentiments for years. How exciting
to discover a community of like minds operating in (or around)
corporate inner sancta!"

Tom Christoffel,
Facilitator, Futurist and Regional Planner, TJC Designs
- "Cooperation is the primary activity on this planet. Regional
cooperation is any two crossing a boundary. Community precedes
cooperation. We live, work and play in regional communities - all
of which are local. Local is a scale with a single cell on one
end and the entire planet on the other. Every combination
in between is a level of regional. Regions work. The net connects
peers, communication, community, cooperation and the creation of
value."

Bill Koslosky, MD, Director,
BKMD-Medical Media Marketing
- "Internet media is not like print or TV. Looking at how some
pharmaceuticals are marketed in the mass media you might see a
'snowboarder' schussing through a field of grass to promote
some new allergy medication. The average Internet user (viewer,
consumer?) demands more detail about products and certainly as
newly-released drugs use more sophisticated mechanisms, the
details about the potential contraindications and side-effects
must be available to the consumer. The long-touted idea of
'informed consent' requires that the medical community provide
the explanations that a more sophisticated patient population can
appreciate and use to make informed decisions about their medical
care."

Tom Blumenthal, Owner, Q&A, Inc.
- "The www is the corrected design of the tower of Babel? Hope so."

Tony Lovatt,
Software slave, PEC
- "For years, Dilbert
has been my hero. But now I've got a new train to catch."

Udhay Shankar N,
Virtual Community Engineer, Gray Cell
- "The net is not about technology, it's about sociology. Glad to
see people are realising that."

Pradeep Vasudev, Copywriter, Activ8 Technologies
- "finally, someone who had the guts to get real!"

C. Dodd Harris IV,
President & CEO,
The Society for More Creative Speech
- "A great many of these 95 Theses are anything but innovative -
they seem, in fact, to have been included to pad the list to 95.
That's okay; I'm sure Mr. Luther did much the same in his day. I
am signing because the central insight of the manifesto is
innovative. And important. We interact in ways the corporate
world cannot encompass. If they want us back, they'd best catch
up - and start speaking our new language."

Larry W. Borsato,
Nobody in particular, Nortel Networks
- "I've seen company intranets that suggested what personality an
employee should have, and what tone of voice they should use, as
if molding everyone into the same shape would sell more products
in an individualized world. I believe so deeply that I emailed it
to my President. I think he'll understand and appreciate it."

Ralph Bentley,
art director, Kittelson & Associates
- "And they said the word... '74. We are immune to advertising.
Just forget it.' ...hits it right on the ol' head! Advertising is
just so 20th century."

Ted Bailey,
imagineer,
the Imagination Factory
- "All around us are demands for an expanded sense of awareness
to a great many more issues and requires us to cultivate and
use more of our basic senses... and maybe, more importantly,
our imagination. Imagine what we'll do when we get a
clue!"

thomas brinson,
supergalactic chief of everything,
brinson & associates
- "Y E S -- to be fully human is to resist the inhumanity in
our organizations, to defuse them and liberate ourselves
from their subtle influence."

Bill Scanlon,
Attorney, Intellectual Property Law and Internet Law,
The Scanlon Law Office

James Burd,
Engineering Consultant, JMB Engineering
- "Thank you for so clearly saying what I have been trying to say
myself for the last few years."

Roger Whitehead,
Director,
Office Futures
- "In the days of maritime trade (and in the industrial
revolution), employees were 'hands' - because that's what they
contributed with. In the days of white collar work, employees
became 'heads' - because they contributed with what went on
between their ears. What is the implied contribution of
'eyeballs' or, worse, 'seats'?"

Kevin A. Jackson,
WebMaster,
CanadaOne.com
- "There can be no doubt. Now if only I could type a little
faster I would be able to talk to all these great people,
make a living, and sleep sometimes too..."

Miriam Zellnik,
Freelance Technical Writer
- "Hurrah! I'm glad someone took the time and effort to write
down all of the things that I too believe but am far too
lazy to articulate."

Rory Sutherland, Creative Director, OgilvyOne Worldwide
- "I think I agree with most of what you say. Certainly very few
companies have learned that they now have to do business with
customers who have mouths as well as ears."

Bob Reap, Co-Director,
Teachers.Net
- "I'm down with that. Lead or get the hell out of our
way...."

Shirl Kennedy, Internet Waves columnist, Information Today,
home page
- "What was it they said about the large dinosaurs like the
brachiosaurus and apatasaurus...? They were so huge and
their brains were so small that if another dinosaur bit them
on the tail, it could take years for the pain to
register."

Anne Wayman,
writer, editor, webmaster, membership coordinator,
various
- "cool, but I'd be happier if there were a woman or two among
the ringleaders"

John R.W. Lydecker, viscount, JRWL Videomaker LLC

Marcia Blake,
Managing Director, Opto Communications, LLC
- "At last, a succinct summary of what I've been preaching for
years to client companies and business associates alike.
Their common response: YAWN. Now, with the wide circulation
this massively clued manifesto will achieve on the Net,
they'll have to respond. Or die."

Fred Baube,
Gadfly(?), More Magic Software
- "Most impressive, a plain-speaking verbalization of the
organization-driven dehumanization that disquiets us all.
Workers (that's you and me!) must be whole human beings,
and connect to this wholeness in their work, rather than
leaving it at the door when they enter the office."

Herbert Punz,
CPV Communications
- "I agree in general with your manifesto, except the few
points where the authors' wishes are a little too far away
from reality. Money rules, and following the latest
developments of the Internet I see a huge part of the
creative minds walking down the street direction Wall
Street. Investors are standing by to flood the Internet with
money for one very simple reason - Control. These people
fear nothing more than the changes you describe in your
manifesto, so they use their financial power to conquer your
power. And reading the news, their followers are growing
fast."

Lance Sultzbaugh, Technical and Scientific Information Ferret,
Elan Pharmaceuticals, Menlo Park, CA
- "Yesterday I received an offer to purchase a book promising
details of websites which offer medico-scientific information on
the WWW. No CD. No online access. Wave of the past."

Joseph Clay Thompson
- "Or, to put it another way:
"He who binds to himself a joy
Does the winged life destroy
But he who kisses the joy as it flies
Lives in eternity's sunrise."
William Blake"

Holly Harrington, Web Developer, Intel
- "I'm on the train! Now, can you send this to my CEO?"

David J. Aissen,
Vicarious Conversationalist of the Digital Ether,
Very Little
- "Unfortunately the current manifestation of the corporation
is, in part, our progeny. What drives the actions of the
corporation is the objective of its leaders: "maximize
shareholders equity." In a vacuum this is a noble goal.
Where it goes wrong is the fact that the owners of the
corporation are anonymous. They do not have to answer for
the actions of their hired guns (Lorenzo, Chainsaw Al,
Broadhead, Smith.). How often do you see a role call vote
in any political body? The aversion to expressing an opinion
(or having someone know their real thoughts) seems to be
pervasive today."

Jeffrey Harker,
Consultant,
The Harker Group
- "I was sitting in my cubicle at a major aerospace company
with a trashcan on my head when an associate sent me a copy
of this manifesto. I wanted to burn the place down
immediately. The times they are a changin' and nothing will
ever be the same again. Viva la revolution!"

Greg Roelofs,
Real Stud Hombre Cyber-Muffin,
PNG Group, Info-ZIP, and a certain large company
- "Is there any company more in need of reading this than the
one for which I work? A few, yes, but you'd be hard-pressed
to find them. Is there any chance those in power actually
will read this, much less take it to heart? Most
doubtful, from where I sit..."

Carole Guevin,
chief Imagineer,
Soulmedia Studio
- "You can count on all my influence to further knowledge of
this manifesto - enough whining, enough status quo - let's
go do this now! I hope all signing are ready to walk the
talk - this for a change would make a thundering difference!
To all of us who've borne the seed of change: cheers!"

Gerry Gaffney,
Information & Design
- "Too much webspace is conceived in the marketing department,
built in the lab, approved in the boardroom, and inflicted
on the 'target market', with never a glance or thought for
the human at the other
end."

Mark Roth,
communications architect,
s!nergi studios
- "Great work fellas!
When is the abridged version coming out so we can post to
stalls in executive bathrooms
everywhere?"

Dan Berkes,
GalenaWeb/Midwest Interactive
- "As much I as I agree with the cluetrain manifesto, I can see
corporations co-opting portions of it for management
strategy guides and training seminars then calling
themselves 'cluetrain conductors' -- after all, what's a
better market strategy than proclaiming ones' empire as the
'anti-corporation'?"

Dana de Leon,
College student of digital arts
- "I was most impressed by this page; it is the same rhetoric I
have been taught since I was small; to play fair, be nice,
and treat those as we would want to be treated. Very
refreshing to see so many people in agreement with
that."

Avi Rappoport,
Analyst,
Search Tools Consulting
- "Information wants to be free -- Stewart Brand said it a long
time ago and I think it's true. Shared information is more
powerful than the sum of its parts. When someone wants
advice, they may need to pay for it, unless they've already
contributed so much to the community that they have a lot of
credit. Learning and sharing makes for exciting business
and a good life."

Michael Dillon,
President,
Memra Communications Inc.
- "I love this idea. In the ISP industry we say it a bit
differently but the concept is the same. Have you got clue?
Hello, the cluephone is ringing and it's for you!
:-)"

Moss V. Collum,
http://www.sjca.edu/~mvc
- "I sign the manifesto because there is much good in what it
expresses both about human beings and about businesses, but
I do have one reservation: the overwhelming faith in the
internet that is here expressed. Computer networks do not
automatically create intelligent conversation. Any real
conversation requires the hard work and conscious effort of
individual human beings."

Chris Saltmarsh,
Small (currently minuscule) businessman,
Farpoint Ltd
- "Moss V. Collum said 'Any real conversation requires the hard
work and conscious effort of individual human beings.' Hear him!
In my case, at the moment, that involves trying to build some of
the stuff to enable people to grow, and grow with, the new
communication. But how do I build a responsive and human company
when I have to play the game of those whose interest and
knowledge is dependent upon the old model? Maybe the UK is
particularly antediluvian; heaven knows I'm not terribly good at
being corporate. All power to your elbows, gents."

Jim Flanagan,
Factor,
House of Baloney
- "Hop on the Cluetrain, or be tossed in front of it. It's about
time people learned that hierarchy is a bad way to organize large
amounts of just about anything -- information, people, ideas."

Mara Statnekov,
webmother & futurist,
Statnekov Internet Consulting
- "This manifesto is not just a clue, except to the
clueless; it's the truth and a way of being. Thank you for
writing and posting it. I'm all for talking from the heart."

Thomas B. Cox,
http://home.att.net/~tbcox
- "Markets are made up of discrete transactions between willing
participants, repeated over time and informed by reputation,
community standing, and track record. Its lifeblood is
trust. Its food and wine are honesty and fair play. Learn
this or be irrelevant."

R. A. Davis,
Manager, Large Software House for a Vertical Market Application
- "Holy Blazing Obviousness, Batman. Tell everyone to pick up
the Cluephone! Doc, I'm glad you're part of this.
RAD, from the old CompuServe Broadcasting forum."

Christopher D. Nusbaum,
Webmaster, RPG Classics
- "Most companies will be gone in less than 10 years unless
they can change to fit the new medium. Personally, I think
a whole new set of net-based companies will rise to take
their place."

Karl M. Bunday,
Web master,
School Is Dead; Learn in Freedom! Web site
- "The Cluetrain 95 Theses apply not just to business, but to
education as well. Soon is the time when learning happens as
a conversation among learners rather than as a 'lesson' in a
'classroom' -- where, as Albert Einstein said, learning so
rarely happened in the old days anyway."

Massimo Fiorentino,
We don't have titles - we're non-hierarchical,
BrandFactory
- "The world is holistic, the nature diverse and ever changing.
So should companies be. Therefore, the manifesto is right
on."

S Lane,
Consultant,
DAY Solutions
- "This manifesto has a strong meaning to those who actually
are out there and 'serve'. Consulting firms especially need
to take this to heart as our main product, no matter the
genre, is being available.
period."

Greg Rose,
Senior Staff Engineer / Manager,
QUALCOMM Australia
- "There's a revolution in progress now, as we transition to
the electronic and information economy. The Manifesto is a
small step along the
way."

J. Frank Chambers,
Principal,
Sequoyah Cybersystems
- "This will really piss-off the back-stabbers, the people that
reach the top of companies by intrigue and dirty
tricks."

John Garison,
Principal,
DocuMentor
- "At last - the electronic version of 'The Emperor's New
Clothes!' As a professional dedicated to clarity of
communication (online or off) I can only say Thank You and
wish all of us well in our common mission of making
information ubiquitous and
understandable."

Aaron Osterby,
Partner,
Osterby, Morgan & Associates
- "Online communication is more about listening than the
traditional print model which is 95 percent talking. To be
an intelligent communicator both the listening and speaking
forces must work in balance. This is the revolution of new
media, this is what will change business communication
forever."

Niels Møller,
Reporter,
Berlingske Tidende
- "And when we learn only to view ourself as people, not as
lovers, employees, consumers, surfers or whatever we are
bound to, we all do right."

Skip Huffman,
Varies by the hour.,
Carreker-Antinori
- "Makes sense to me. I will be distributing to a
few key players."

Susan Peters,
Replaceable faculty member,
Small bit of a Big University
- "I'm cluing my students in to the Manifesto. Thanks for
getting it together in such good order--my doubts about the
future of literacy on the Web have been put to
rest."

Daniel Tiggemann,
Senior Dishwasher,
Fachschaft Physik, University of Cologne, Germany
- "I agree with the manifesto. I think that it
does
hold true not only for business, but also
for
politics. In Germany, it is common that
members
of the parliament do not answer to email
requests.
These will fall out of the parliament in future. Even more,
the ability of everyone to speak to every other one will
change politics in a a revolutionary way. Of course, these
changes will be much slower than changes to
business."

Ron Lee,
Third Eye,
Off the Rails Group
- "There will doubtless be people who will argue, debate and
debunk these ideas.
It will be interesting to see how many of them have the
strength of heart to go down with the ship as their markets
are eroded by those who will argue, debate and embrace
them.
Organisations who truly understand and adopt the concepts
presented here far beyond paying lip service to them will be
long remembered by their customers, their competitors and
all who they have dealings
with.
Those who do not will be quickly forgotten by all of
us."

deke,
graphic designer
- "society is dying... unless something changes, and soon, we
are all going to eventually continue our path back the way
we came. our inevitable future coincides with history's
past. the manifesto knows..."

Bob Watson,
Executive Director,
Franklin Park Public Library
- "Ah, the Great Conversation continues when information can no
longer be hidden from the stakeholders -- and I like
conversations. Good show!"

Jim Chase,
Senior Technologist
- "Finally, a group with the guts to face this issue head on!
The crashes you hear of barriers being toppled is the sound
of profitability for those companies smart enough to listen.
Toss the filters to open communication, and we developers
can find out what the users really want. Treat a customer as
a human being, and they become a part of the product team,
with a vested interest in your
success."

Tom Jennings,
artist,
World Power Systems
- "We built a real business on openness and no bull:a complete
success. We admitted serious error; customers ranted, but a
week later bought more services. LEARN OR DIE; new mammals
running 'tween the toes of dinosaurs. Long live the new
flesh!"

Nicholas Rudd,
Chief Knowledge Officer,
Wunderman Cato Johnson (retired)
- "To quote Fernando Flores, human beings live in language. We
are always already in conversation, coordinating our actions
with each other to address our permanent, ongoing concerns
as human beings. The market is a subset of our living
together as human beings. So is the workplace. The
velocity lent by technology now puts that coordination in
real time. Result: change. Or it won't work any
more."

Sherry Miller,
Oldest Woman on the Web,
SherryArt.com
- "For years they said there were no women on the web. Suddenly
we're 49%. For years they said there are no people over
fifty on the net. Now we're the fastest growing group
online. The next step for The ClueTrain Manifesto is great
new statistics. Make them up until they come
true."

Jay Cross,
Senior Partner,
Internet TIme Group
- "Up the revolution! Theses-wise, you have nailed it. I'm
emailing a copy to Al Gore right away."

Evelyn Mitchell,
tummy.com, ltd.
- "Making and keeping promises, surprising each
other
with our creativity are the best things in business. It's no
fun without a community."

Malcolm Lawrence,
Editor-in-chief & Jack of Hearts,
Babel: The multilingual, multicultural online journal of arts and ideas.
- "Woohoo! You go, girl! Anyone would think you'd been reading
Babel. Yup. BABEL. That's right, finishing where we left
off. Making tower meet sky so you can play dice with the Man
and Woman Upstairs. Our building plans are universal, so
just tear your tongue out right now 'cause you won't need
it. And while you're at it, take your tattered cultural
baggage, fill it with soul candy, and tack it to the
celestial. This is gonna be a party, and we'll beat that
cultural piñata until it rains. Babel speaks your
language.
Babel stands with you toe to toe and eye to eye. Babel
always turns the other cheek. Babel begs you to dip your
hand in and rip out our hearts. They're yours. But Babel
demands allegiance. To be our master, you must be our slave.
For we are the generals who know too much to lead, the foot
soldiers who know too much to follow. Join our ranks. The
weak we'll make our kings. Of the strong? We'll make them
our fools. Babel invites you to get nekkid and boogie to the
universal beat - stone on stone in an endless rhythm to the
heavens. "

Carl F. Hennig,
Programmer/Analyst, Dynamic Linkage
- "Well-written, well-organized, and will-be-ignored by all
Fortune 500 companies... I vaguely remember some quote of
Thomas Jefferson about the necessity of a new revolution
every 20 years. This should be a revolution in business."

Lex Kwee,
general manager,
new business associates [nba]
- "conversation, or dialogue, is
key.
it includes listening carefully and speaking in
context.
too often, the context is missing, or single
sided."

Elaine Supkis,
Chief Ox and Horse Operator,
Falkenfelsen Farm
- "Advertising is more influential rather than less but the Net
allows the small guy, those who are unknown, to advertise
and gain recognition without being a giant corporation. But
the status conferred by slickly advertised objects and
services still motivates buyers seeking reaffirmation of
their own 'higher' status. At least the Net gives us a
chance to find our markets our own way! Long live the
Net!"

Joel Turnipseed,
President/Editor-in-Chief; E-commerce Consultant; Technical Writer/Free Electron (in order of Organizations listed above),
Hotel Zero;
The Change Factory; Platinum Software Corporation (Three distinct entities)
- "OK, I'll sign on. Though I'm generally against manifestos,
as they tend to enforce mental sclerosis, I found this one
blunt (pointed? was I hit with a clue-by-four or skewered?)
enough that the good damage outweighs the bad. And hell, if
you've got no damage whatsoever, you're dead. The only
complaint is that what we've got here is basically a
bulleted list from people who want to get away from the
culture of bulleted lists. How 'bout let's tell some stories
here? (Prolepsis: Yes, the links are a good start.) Now I've
just got to poop this around the
office..."
[absolutely. yes. send stories to letters@cluetrain.com.]

Robert MacDonald,
Director,
Media Futures Institute
- "Just as freedom of the press belonged to those who owned
one, freedom of the web belongs to those who participate.
Let the good times rock!"

Asaf Bartov,
Developer,
Log-On Ltd.
- "At first glance, the ClueTrain manifesto appears to be a
well-meaning hackerish initiative that'll come to no
fruition. That's why first glances are deceiving."

Harry Brown,
Sir HareNet, member of the much BSed (becoming less) silent majority,
HareWare Int'l.
- "The changing of the guard is way overdue."

Tammy Turner,
Business Owner,
Pristine Communications
- "What an inspiration to honest communication. How about a
Chinese version of the Cluetrain site to get the companies
in Taiwan and China clued in faster?"

Scott M. Preston,
http://www.msu.edu/~prestons/index.html
- "This manifesto speaks a great truth: ultimately,
communication is always between people. Creating
intermediaries is inefficient and alienating. Speak to me
as a person and I'll return the favor. Treat me as an
object and I will ignore you."

Debbie Wylie,
Sales Manager,
EIN Media
- "A smack upside the head to remind us that we're interacting
with people just like ourselves, and lots of 'em. I'll have
to add a cluetrain disclaimer to all my messages so people
know where the industry jargon is."

Jared McCarthy,
President,
Buyers Research
- "It's about time people realize that the market is people.
How odd that we've lost sight of ourselves and the fact that
everyone else is pretty much like we are. Numbers? They are
for those who are not willing to look you in the eye. And
for those who dare look you in the eye, pick up the phone,
and write a thank you note on real paper with a real pen
with their real hand... the world is yours."

Tom Davidson,
MRR,
Wang Global
- "It's about time that someone noticed how personal
interaction is fueling the great 'Net successes. From
Amazon's reader comments to Yahoo's find-it-yourself
freespace to eBay's hands-off but well-informed auctions
(all now endangered by traditional top-down marketing), the
greatest commercial 'Net undertakings are ones that
understand that the customer is a peer and partner, not a
puppet or purchaser...."

Joan-Marie Moss,
Author, Webmaster, Desktop Publisher, Public Realtions/Marketing Consultant,
J-M & Associates / Creative Options
- "This transition has been a long time coming. Businesses have
a lot of growing to do. Only those who have the gumption to
take a good look at themselves and recognize that they are
in business to serve their customers/clients will get the
picture. Those who understand that the people they serve are
their primary reason for being will make the necessary
changes. Those that don't are bound to ultimate demise. The
challenge we face right now is the doublespeak of those who
choose to use all the right words -- and still adhere to all
the old behaviors."

Cass Whittington,
Consultant,
Progress Software
- "Electronic language must change the nature of public
discourse just as written language changed it from what
spoken language produced. I think this manifesto accurately
predicts what that change is eventually going to
be."

Joseph Balsama
- "All business should be reduced to the essentials: truths and
lies."

Michael Johnston,
Me,
Myself
- "This manifesto states very clearly and concisely what I have
personally felt for a very long time. Wake up out there,
cuz this is the way of the future."

Dethe Elza,
Cog in the Machine,
Lucent Technologies
- "We are not 'Human Resources' either. There is nothing human
about being called a resource."

Leopold Bergmann,
none,
lb medien
- "Hallelujah, this was long overdue. There
may even be a German cluetrain sometime,
although, I am sure, it will have a somewhat
different feeling to it. We don't work laughing that
much in this part of the world."

Margret Bailey,
uberWENSCH,
Not Affiliated with Anyone in Any Meaningful Sense
- "The sovereignty of marketing based on the alienated
atomistic individual is vestigial, much like the monarchy of
Great Britain. The explosion of the web has become
traditional advertising's Cromwell, Levellers, Diggers,
Quakers, and every other kind of dissenter. Woohoo it might
just be good to be alive
now!"

Charles T. Beckert,
President,
Oak Hill Communications Group
- "Being recently released from a Hell Hole of burgeoning
neo-corporate speak and nascent positioning, branding,
leveraging, etc., your manifesto has helped to salve my
wounds. Business and humanity are not -- as they have been
mistakenly defined by glib marketers and blind VPs of this
or that -- mutually exclusive."

William A Friedman, WillSix,
Technical Support Analyst,
Viacom
- "A brilliant piece, a hopeful dream. If you can get the
PC-weenies like me behind you, you can accomplish anything,
'cause nothing works without us."

Larry Smith,
Principal Software Engineer,
self

Jerome Scriptunas,
Information Sharer and World Citizen,
BRISC.org
- "I salute your brilliant capability to articulate what I have
known intuitively most of my
life.
This truth is an exception that does not
hurt.
What a relief to find 'you people' to admire and siphon
inspiration from. Hugs and kisses..."

Julian Armando Durand D'Amico,
Principal,
Durand Consulting Inc.
- "Organizations increasingly require IT
outsourcing.
IT consultants want to work in a friendly way with their
clients. It's high time we move towards relationships of
reciprocity based on truth and knowledge rather than
marketing and spinning."

Cyrus Noe,
President & CEO (chief editorial officer),
Energy NewsData
- "The Internet information age is well underway and Al Gore
did not invent it. I am not fond of manifestos; the 95
number here has overtones of M. Luther and 'Gott helf mir,
ich kann nicht anders.' But there is a core of good sense
here, and that's enough reason to sign up and help kick ass."

Sophia Anastos,
Computer Services,
Niles Public LIbrary District
- "Telling the truth. Talk that is direct and satisfying,
versus indirect and manipulative. No more wasting your life
pretending that you are about what you are not about. The
soul is cleansed, the light shines ahead, therapists
re-train and religious leaders pause."

Joe Majeske,
driver guy,
Sonorus, Inc.
- "At last an acknowledgement that the status quo need not, and
should not, be inevitable. Western culture seems to have
forgotten that it's dominant mode of organization is, if not
a historical accident, then at least a development rooted in
railroad and telegraph technology. Time for change in a
more human direction."

Aaron Mandel,
Thing Fixer,
Harvard University
- "I'm a little apprehensive about even admitting that
businesses have so much control over the timbre and quality
of life today, but the Ringleaders seem to be aware of that
tension, so more power to them. And to all of
us!"

Kim Marshall,
Artist
- "Thank you, thank you! I knew I wasn't crazy. I'm not a geek,
I'm not a programmer. I'm just an artist trying to plug
things in and make it happen. I've also been tricked by some
of the most successful companies in the world into spending
money I don't have on stuff I don't want. Still, I'm hooked,
baby. Give me what I want and show me some respect, and you
can have what money can't buy."

carl saxon,
president,
the saxon accounting group
- "The hierarchies are coming down. The upper reaches of
management can not hide anymore, becuase they are utlimately
losing their power. And power is what it is all about."

Carl F. Hennig,
Programmer/Analyst,
Dynamic Linkage
- "Well-written, well-organized, and will-be-ignored by all
Fortune 500 companies... I vaguely remember some quote of
Thomas Jefferson about the necessity of a new revolution
every 20 years. This should be a revolution in business."

Jason Hamrick,
Davidson College

Patrick Nielsen Hayden,
Senior Editor, Manager of Science Fiction,
Tor Books
- "Everything you say is as true of the publishing industry as
it of the high-tech firms whose employees make up most of
your signatories. Particularly the stuff about the
irreducible primacy of the human voice, and the customers'
complete immunity to hype and cant."

Rebecca Eschliman,
Departing Jester,
Antioch Publishing
- "About time there was something to counteract the confusion
of the employees with the product and the customers with the
product. May you lay down more track as fast as the Net
itself grows."

Randy Gordon,
CEO,
Integrand Systems
- "A great set of points!
An absolute must-read for anyone wishing to understand the
new paradigm created by the instant and ubiquitous
communication possible through the Internet."

John Quentin Heywood,
Professor,
American University Washington College of Law
- "It is not just traditional companies that have missed the
cluetrain, higher education is missing it as well.
Administrators think of a website as another brochure and
then wonder why nobody pays any attention."

Harry Pendergrass,
Software Engineer
- "I can't help but think this is nothing more than a dream.
But it is a good dream that counters the myriad nightmares
being sent across the wires by the gigabyte."

Jason Salisbury,
Lead Programmer,
Argus IG
- "The Cluetrain Manifesto is the kind of document I want to
print out, scrunch up, and jam into the gaping, drooling
orifices of every slackjawed suit, MBA, HR gash, and/or CEO
I've ever had the misfortune to 'interface' with."

Dan L. Berlyoung,
Owner,
Saturday!
- "The schools and colleges need to get on the train too. They
are training the next
riders!"

Mark Zaifman,
Sr. Technical Recruiter,
Fair, Isaac & Co
- "Finally, honesty in the form of the cluetrain manifesto. I
got so excited reading the manifesto, I had to pinch myself.
Thanks for being authentic, telling it like it really is,
god, it's so refreshing."

Kevin Jamieson,
Geek,
Bebber & Associates
- "After struggling against 1950's style management and
stagnant business culture, this is a breath of sanity. I
cannot agree more, and it is relieving that I am not alone.
This community, discourse, and self-reliance reassure me
that I am not crazy to think this way. Things are changing,
and it is good."

Don Symes,
Just Me
- "I notice a disappointing amount of marketroid blather and
corp-speak among the signatories comments. Habits and a
career'sworth of training are hard to break.
Talk real - the way you signed up to do."

KEITH BAKER,
grave digger,
Baker's Lawn Care
- "You've said the eulogy. Take out the old bring in the new.
Amen."

Strata Rose Chalup,
VirtualNet
- "The crisp clean smack of a clue-by-four hitting
target is heard. At the instant of contact
there is always the potential for the fields to
reverse, the smacker to become the
smackee. Will this become yet another 'bandwagon' or will
it be around a year from now? We'll see."

Frank Hecker,
Lead Systems Engineer,
Netscape government sales
- "This is great stuff, but just common sense if you stop and
think about it; this is the way many 'internal innovators'
have been successful all along, for those companies that had
at least some clue. A major point here is that what works
inside works outside as well -- simple but powerful."

Timothy Daly,
self
- "'feels like I've been hit by a southbound
train'
-- ellis paul. after 28 years in the computer business i
have to admit that my 16 year old daughter 'got' it long
before you wrote it down. now i do. this should be in a web
virus."

Thomas Edwards,
President,
The Sync
- "The cluetrain applies not only to tech companies, but to
media companies as well. Today, you have to be responsive
to your audience, and bring them into the media, not just be
an 'ivory tower' broadcaster."

Doug Alder,
Connection Support Manager,
Powerlink Internet Services
- "We live in a society that abhors personal responsibility and
this is mirrored very well at the corporate level. This
manifesto says I take responsibility for who and what I am,
that I will take control of me in the marketplace - whatever
and wherever that may be. Corporations that do not recognize
this, that continue to hide behind old stereotypes, that
continue their attempts to manipulate the marketplace with
smoke and mirrors will discover, perforce, too late the
folly of their ways."

Glenn MacEachern,
Poptician/Consumer,
Private
- "I must commend you on a job well done. I've long thought
that the ideals presented in your manifesto are not only
going to change the face of buisness, but to change, and
save our society as we know it. No longer should the people
be tools of the rich and the greedy. The people will
(hopefully) soon be no longer the slave of blind loyalty and
the pursuit of what we are told is cool. This is the future,
get on the train or bugger off."

Larry Crain,
Instigator,
Innovation Development Enterprises of America
- "Interesting...while our 'leaders' in big business, big
government, and big info-tainment are all in a panic about a
'mosquito' named Melissa, they apparently haven't even
noticed this incoming 'ICBM'! It should be interesting to
see how long it takes 'em to get a clue. And, just how many
never will!"

Andrew Mair
- "It is about time somebody told the truth about the corporate
marketing nightmare we live in - the task ahead is to get
the boxheads in the boardrooms to listen and start treating
their staff and customers as intelligent individuals and not
moronic demographs! This train is definitely going
somewhere. All Abord!"

Manmohan Jain
- "This is the real e-business story. I can almost pick the
winning companies of tomorrow on just the touchstone of the
cluetrain manifesto."

Paul Bambury,
Writer and recording artist,
Trancendental Anarchists
- "I like this manifesto very much. As a recording artist
involved in the mp3 movement (with music at mp3.com), the
paradigm shift is evident to me, in the inability of most of
the recording industry to comprehend what's going on. The
mal-adaption of the real world star system to the net
environment is one example of this. There's a power shift
occurring and the power is being more evenly distributed.
This is inimical to the realworld system."

Kenn Lutz,
neophyte, OpenSourceHardware
- "Nothing matters any more than who do - you do what you gotta
do, and do-do, too. Victims implode.
'And in the end, the love you get is equal to the love you
send' - John 'n Paul. Commotion backwards
principle."

J Nicholas Tolson, CTO,
eDesign, Inc.
- "'Work is love made visible. And if you cannot work with love
but only with distaste, it is better that you should leave
your work and sit at the gate of the temple and take alms of
those who work with joy.' -- Kahlil Gibran"

Daniel Maharry,
Contributing Editor,
ASPToday
- "Another (virtual) world, another set of ideas and rules. Why
no-one realised this before the cluetrain departed common
sense platform one is beyond me."

A Ray K,
Coach,
Autus Strategies - Performance Coaching for Life and Business
- "I found this to be incredible. It is this dialogue that has
allowed me to meet and discover a world that is incredible.
It has shown me that there is a whole wide world out there
full of people that hold within themselves and collectively
who hold the promise of a future of
WOW."

Marc Schuler,
Corporate Peon,
left blank to avoid offending those who wouldn't know a cluetrain when it hits them in the....
- "'Wake up to find out that you are the Eyes of the
World'."

Kelly Stine,
Account Manager,
PearlNet, LLC
- "Communication....If only all supervisors, bosses and anyone
with people working for them or with them could learn how to
sincerely say two simple words....'thank you'. This makes
employees/co-workers feel appreciated and that, my friends,
go a long way. "

Alan Wexelblat, Ph.D.,
Web Architect/Interaction Designer,
HOVIR
- "I've been trying to explain interaction design for years.
The peoples' voice has been sorely lacking in most
software/hardware organizations and the e-commerce bubble is
spreading this problem to companies of all kinds.
Human-computer interaction professionals (of which I am
proud to be one) have an obligation to break down the walls
and tear off the blinders that the Cluetrain manifesto
refers to. Unfortunately, we are too often lone voices,
ignored by application and Web site builders, barely
tolerated by corporate hierarchies. Our most powerful
allies are the people, outside the company walls. Here's
hoping the cluetrain gets to
them."

George T. Talbot
- "The 95 points are OK, but all this babble on this page
smells funny to me."

Ganesh C. Prasad,
Web developer ("Senior Information Specialist", in corporate-speak),
EDS
- "I'm an MBA who turned away from management in disgust, and
I'm happily 'stagnating' on the career ladder as a Java
programmer by day, underground Linux volunteer by
night.
I don't want my company or any other to be destroyed. Most
of them are neither evil nor benevolent, just mindless and
mechanical.
Just when will these idiots wake up? They'll buy anything
with a Microsoft label on it. Just try and get them to say
the words 'Open Source software'!
Chee!"

Paul S. Gooding,
Owner,
Self Employed: Software Development Consultant
- "The Cluetrain message is timely and necessary. Read it,
understand it, and be ready to move on from it, because it
is an essential sign along the road, and the road goes off
over the horizon and out of our
view."

clayton lewis,
professor,
university of colorado
- "Wonderful! A world of honesty and people instead of a lot of
professionally decorated walls with cubicles behind them at
work and a wide pipe to Hollywood at
home."

Paul Jonusaitis,
Senior Systems Engineer,
Inprise Corporation
- "This is a tremendous encouragement to those of us in the
trenches of the software marketshare wars, where we try to
talk to actual people in spite of the barriers constructed
by the clueless inhabitants of the corporate HQ."

Russell Stoker,
glassbeadgame student,
inXsol
- "The manifesto should only be read while exhausted. This is
prudent for two reasons: First, it is bouyant and
quenching, an assist to the next day's labor. Second, there
is a real danger of total rejection of enduring the
environment if you feel that you could search out the other
signatories."

Greg Berry,
Editor,
Digital City Denver
- "It's about time the discussion expands. There will truly be
two classes -- those who understand the fundamental nature
of people and the significance of how our society can and
will change, and those who choose to ignore it. If
publishing (my professional field) can change so
dramatically in such a short period of time, so will other
crucial institutions, including music, religion, commerce,
education and government. The open exchange of ideas changes
EVERYTHING."

Felix Kramer,
founder & ceo,
Constructors/WhoBuiltIt
- "I'm glad people are finally saying what they've been
thinking for a long time. Maybe open-source's momentum has
given us the confidence we need so we don't have to feel
defensive."

James Hamilton,
Average Shmoe,
One of a million(s)
- "One word that keeps coming up in your manifesto is
'control'. Typically large corporations have had it and the
public hasn't. I'm afraid that too many of them do 'get it',
they understand that the 'net and new inexpensive
technologies bridge the control and communication gap that
their finances and organization have provided them. These
corporations wish to control every aspect of life turning
every situation to their advantage and sqeezing every last
cent from an asset (including employees) or sitting on it in
perpituity rather than releasing it to those who can still
get some use out of it. This 'corporate culture of greed'
has served them so well in the past and they don't want
things to change. But now many in the market have the skills
and knowledge to even the playing field. Corporations have
become too used to telling the public what they want
(whatever brings the most profit) and not providing what
their customers are asking for. Now that we can take some of
what we want ourselves the lawsuits are flying fast and
furious in a feeble attempt to hold back the tidal wave.
What the large influential corps are trying to do to regain
control is to subvert the net to their own purposes by
buying large pieces of it, lobbying government and
introducing new technologies (Intel's ID tracker being an
example) in an attempt to make the new e-marketplace as
close to the old one that they all know and love. As for the
others, I hope that they see that the pendulum is swinging
the other way and that they start focusing on their
customers rather than themselves and the bottom line.
Perhaps capitalism needs a few changes, or
replacing."

Edward A. Villarreal,
Treasurer,
We Are Nerd's Inc.
- "Thank you. For me the web is a place to find information,
but it has been getting buried so deep in PR bullshit I have
been tempted to give up using it. If 'they' just get a
clue...."

Jennifer Stone Gonzalez,
The 21st Century Intranet,
author
- "Thanks, Chris for doing this. I'm convinced that the
Cluetrain Manifesto is the only way to make any kind of dent
on corporate culture. We desperately need this kind of
conversation-based social movement."

Jeff Colombe,
Senior Ph.D. student in Neurobiology,
University of Chicago
- "Just as democracies require informed, participating citizens
to prevent devolution into mob rule or dictatorship, so with
markets. An uninformed decision, by a voter or a consumer,
is just a whim, a habit, or a form of herding behavior. In
both democracies and markets, out of enlightened
self-interest, we must wake up and smell the information.
Producers and policy-makers will come to heel, so that they
can have our money and our votes. But we must train them.
This requires responsible decision-making. Corporations and
administrations that suck should not be allowed to thrive
only on the merit of our whims, our habits, or our herding
behavior. Rock on, Cluetrain."

Remus Shepherd
- "The next era in corporate/consumer evolution will be
characterized by a battle between two groups. One group
longs for the days of captive markets and indentured
servitude; the other respects old town shopkeeper values,
scaled to a global audience. I'm glad to see the organizers
of the Cluetrain Manifesto take the first step in the right
direction."

Joe Flower,
Principal,
The Change Project
- "Great! Clues in two-handled buckets It's the best kind of
formulation - at once patently obvious and seriously
subversive."

Karen Jeffery,
President, CEO, CTO, CFO, Sales Manager, Janitor, International Affiliates Director,
Pacific Island Investments
- "I sold my last company, which (despite my best efforts) aged
and solidified as companies can...to get back where the
rubber meets the road and put more adventure back in my
life. I've been waiting for the internet and e-mail for
years...to revolutionize myself, my country, global
brokerage and the future. Jump on the cluetrain! Aloha."

Steven Heath,
Ernst & Young
- "Let me add these to my 'Clue-by-2' collection that is used
far more often than I would like.
Nothing better than throwing a Clue Brick at a corporate
culture and then watching the people run around like
chickens with their heads cut off."

Stuart A Murdoch,
One O' Da Bosses,
APT Australian Photographic Tours
- "Politically I don't believe in consumerism, however if this
was ever a time for corporations to 'see the light' its now
hoo-fucking-ray I say. 'Come the revolution the corporations will be first up
against the wall.'"

James Monaco,
President,
UNET 2 CORPORATION
- "There's no doubt about the healthy power of Open Source and
Open Marketing. Now we need to deal with the atherosclerotic
oxymoron of Intellectual Property. (More on this later when
I find the time.)"

John Mosman,
Principal Designer,
SillyMoose Web Design
- "The manifesto is on the marketing nailhead. Great
companies, great organizations are built on relationships,
people to people...not 'by the numbers' or 'let's be a
team.' We on the net will build wonderful relationships
around the static organizations, even if they do no like
it."

Joy Gay,
candidate for master's degree in journalism,
University of North Texas
- "Everyone should send this to their
employer."

Mike Filigenzi,
Principal Scientist,
Quanterra
- "Amen! It's happening now and the quicker the people in 'high
places' recognize it, the better off they'll be!"

Paul Haahr,
Chief Technology Officer,
a currently unnamed Java server company
- "More than a conversation, I'm looking to
do
business with people who can anticipate
my
need and problems, addressing them before I
even
notice. The best companies,
organizations,
and partners already do this, but they're
few
and far between."

Zach Wolff,
just me,
none
- "Well, I'm not president, CEO, or founder of anything. The
names on this list are enough to make a college freshman
feel a bit inadequate, but I think the manifesto tells me
what I need to know to earn a string of titles after my name
in the coming years. Congrats
guys."

C. Kruger,
Ms.,
private ctizen

James Curry,
Professor,
COLEF

Ray Howe,
Editor,
Lone Oak Press
- "An interesting challenge to the presently dominant theology
of capitalism; what the cluetrain manifesto implies is not
reform of what exists but the replacement of the
authoritarians.
Predators give way to communitarianists? The Lion lays down
with the lamb? However improbable, millions - international
millions - now see at least it's not necessarily
impossible."

Paul Wujek,
President, CEO, and everything else,
Enniskillen Consulting Inc
- "The Cluetrain is a statement about 'true' empowerment, not
the kind of empowerment that existed as a management
buzzword a few years ago. Information has a life of its own
and will pass between people regardless of attempts at
bureaucratic control, it can't be stopped. You can ride the
flow or be swept away by it, it's your choice."

Eric Gene Price,
Software Systems Engineer,
Consultant - Motorola Computer Group
- "Some of the people I work around could use it."

Nina Tovish,
Principal,
Lucid Design
- "Anything worth doing is a form of conversation. Businesses
that wake up and understand that conversational exchange
takes place along more than one axis (not just $/product)
will thrive. The rest are dinosaurs in the era of mammals."

Charles A. Behney III,
Leader,
Bisbee Net
- "Image creates reality. One thought can change the world. The
Network Age replaces postmodernism, and the car it rode in on."

Al Christensen,
Alpha Male,
Silverback Ad Repair
- "When my ex-boss said the Cluetrain was a load of crap, I
knew there must be something to it."

Ken Toren,
CEO,
@ccelerate
- "A virtual lesson to follow:
Be who you is, not who you ain't, 'cause if you not who you
is, you is who you ain't."

Dr. Mark O. Stempski,
Principal Engineer,
currently Tektronix
- "At last, truth expressed in a forum and style unsterilized
by the HBS case study format. Abstractions that resonate
with our experiences, both inside and outside of the command
and control strait jackets. I do believe I hear the voices
of the modern day John Galts."

Shea Nangle,
Consultant,
The Infoninja Group
- "This is great -- finally something that doesn't recycle last
month's management flavor of the month, and talks about
real changes that should be made."

Ed Alexamder,
Vice President, Business Development,
K.J. Harding & Company
- "Rant re: #23. Position themselves? Position is a noun (but
not the point). A company's position is determined by its
customers, not its marketing department. Listen to
customers, decide if your position is not only profitable
but humanly valuable, and work to harmonize the two. Now
that's a position worth having."

Grant F. Gould,
MIT
- "Just a student, but the students of today are the market and
workers of tomorrow."

Victor Panlilio,
Web Architect, Misfit, and Troublemaker,
Compaq Computer Corporation
- "At last, a body of work that explains why I've been labeled
as an eccentric in every company I've ever worked for. We
need to keep working, every one of us, to create for
ourselves and all of our descendants a deeply-ingrained
culture of habitual truth-telling, personal integrity, and
honour."

John Galloway,
Electrical Engineer,
At Large
- "Thank you. These 95 Theses remind me of history class,
Martin Luther and the Reformation and all that. They also
remind me of the work of Bill Livingston (author of 'Have
Fun at Work') with regards to bringing the business of
engineering away from the vacuous effusions of the
marketroids and just a little bit closer to healthy contact
with reality."

Kristin MacDonald,
Graduate student,
University of Nevada, Reno
- "After years of railing against corporate double-speak,
platitudes and hollow mission statements, it is nice to know
there are others who are working to change status quo.
Thank you for creating that forum for change!"

Kevin Kadow,
President and CEO,
MSG.Net, Inc.
- " 'We have met the enemy and he is us.' - Porkypine in Walt
Kelly's 'Pogo'"

Russell Miller,
Systems Engineer,
Hall Kinion, Integra Telecom,
home page
- "About time. I'm sick of the corporate double-talk that does
nothing but make people into faceless puppets. Treat us like
people, and we will do the same. Treat us like numbers, and
we will ignore you."

Aurora Clark ,
Student-Sophmore,
BSU,
home page
- "Great :) Makes one think that there is hope for the
individual voice. Not to mention something to put on one's
door ;) "

Cameron Douglas Brown,
Business coach,
Calibre
- "In terms of dollars corporations are the dominant life form
on the planet. In terms of sense........"

Stephen D. Williams,
Senior Consultant/Architect/CTO,
OptimaLogic,
home page
- "I have experienced nearly every point made! I happen to
be working hard to address as many of these points as I can.
Good timing! Watch the net, you'll know when you see it!"

Peter Seebach,
President,
Plethora Internet,
home page
- "If you knew how many companies I've not done business with
because I felt they 'weren't listening'. Well, on second
thought, you do. Thank you! You made my day."

John Lindsay,
General Manager,
Chariot Internet,
home page
- "The Internet access industry is characterised by its
openness and internal communication. How strange that so
many large Internet access providers don't understand the
first principles of communication with their own customers."

Tom Maddox,
Scribblemeister, The Sinister Collective
- "The irresistible behemoth of global neocapitalism will crush
these human impulses. They (you know, THEY) will hunt you
down and alter your neuronal columns. Afterward you will
feel much better and find these things you said appalling."

Robert Dennison,
Destiny Electronic Commerce
- "For months all I've heard about is B2C e-commerce ...at last
I am beginning to hear about C2B. Semantic difference? No
way!"

Paul H. Smith,
CEO,
Smith Renaud, Inc.
- "We started out just like so many Web companies ... we
created and maintained sites. But soon we found that the
'maintaining' part of that equation involved just too much
bum-wiping for whining clients. (We love them, but only
because they pay the rent.) Too bad the 95 Theses weren't
around then, because, unless the whiney clients see
something in print from a third source, they won't believe
it. So, please print up a glossy, fold-out, wallet-size
version of the Theses to handout at conference booths,
presentations, street corners and 'networking' parties. Make
it real slick (no mimeographs, please!), so people are more
likely to believe it. Oh, and also, you know those
'inspirational' office-motivation posters? The ones with,
like, a wolf in the snow with the word 'Attitude' in big
letters and 'unless you've foraged for food in the dead of
winter with no clothes on, don't give me any attitude' (or
something like that) ... Well, print up some big ol' posters
with one Thesis on each and send 'em over to me, please. It
would be a great way to motivate my staff. (And, no, I'm not
worried about either our clients or staff seeing this,
because they would never scroll this far down a Web page.) "

Rich Carvill,
Advertising Manager,
Gates Rubber Company
- "A ray of light through the corporate peephole. The manifesto
is like that old advertising analogy that says only half of
it really works. The question is: which half? Sometimes you
have to try new things to find out."

Dana Parker,
Empress of the Universe,
CDpage
- "It's scary to realize that those who purport to lead us are
blind, but it's true and necessary to admit it. If you have
ever been asked, or asked yourself, 'Do you think you're
smarter?' than the big swingin' corporate dicks who've been
telling us how and what we will buy, this should help
convince you - the answer is, of course, 'Damn straight I
am.' Never doubt it."

Derek Miers,
Chief Cook & Bottle Washer,
Enix Consulting Limited
- "Yet the world is still busy attending knowledge management
and electronic commerce conferences - as though they can
help extend the life of the (corporate) dinosaur."

Gloria Bates,
PICT (person-in-charge-today),
Temenos Group
- "You're onto something, folks, and as a recent refugee from
the corporate monolith I'm with you. Just two simple
thoughts: 1. I think you could have done it in ten. Bulls
run the risk of being repetitive, and folks just aren't as
patient, thanks to corporate logorrhea. 1. It's under and
around what you're saying, but you don't come out and say
it. This is about soul, man (and woman). It's about speaking
and acting truthfully from that place inside each of us
where we KNOW what's right. It's about giving a damn about
the needs and concerns of others. It's about paying
attention, listening, acting responsibly, giving others as
you'd want to receive. Sound familiar?"

Dave McCorkhill,
code slave and Proesy Fairy,
The FaerieMUD Consortium
- "Your ethos is enshrined forever in your code. Symbiosis is
the ultimate positive morality. Symbiotic code lives
forever. Bad code harms the coder as well as the user. The
'Net provides the universe of discourse where moral
evolution produces a new level of being. Synnecrotic code
has already become extinct, it just doesn't realize it yet.
In fact, it is incapable of awareness."

Robert West,
QA Engineer,
borland.com
- "The internet, and the networks it encourages, will lead to a
re-establishment of tribalism; it will be the biggest
sea-change in our social structure since the
renaissance."

Bruce Maurier,
Executive Producer, Web Development,
Intuit
- "Looking forward to the day when the whole steaming internet
organism can be taken for
granted..."

Lance Teitsworth,
Graphic Designer,
Ziff-Davis,
home page
- "Kudos to Darrell Ray for giving me my ticket to cluetrain.
Our wholehearted belief in conversation and the pursuit of
subversion of hierarchy by hyperlink may eventually get us
both fired, but that's probably exactly what we
need."

Bruce Ardinger,
Chairperson, Communication Skills Department,
Columbus State Community College
- "This site speaks to my still hopeful revolutionary soul.
While cluetrain focuses on the fears and foibles of the
corporate world, its manifesto rings true for the world of
education as well, especially as higher education attempts
to mimic the old corporate culture of TQM, organizational
hierarchies, and accountability principles that serve only
the bottom line. Educators need to hear the voices expressed
here before we ruin with narrow training and bad advice one
more generation of students."

Fred Macondray Jr.,
Sr. Support Engineer,
Fair, Isaac and Companies, Inc.
- "I love this. I and many I've spoken to are really sick of
being functionally powerless against large organizations
whether they be the utilities, 'customer service', or
banking institutions. We need to re-empower the individual!
Thank You!"

John McCann, Entrepreneur,
sunshine
- "The internet has not brought the end of history, but the end
of geography. Many in Africa can now join the world economy
without having to work for the distant outpost of some
corporate globalization
department."

Glenn Fleishman,
Unsolicited Pundit,
Glenn Fleishman Associates
- "A few days ago, I started reading the cluetrain.com stuff
and thought, 'This is just as convoluted as the corporate
propaganda and newspeke they decry.' Then it sank in. Then I
read it again. Nope, you've created something real, and I
wuz wrong. Sign me up
boys!"

the auroran sunset,
home page
- "interesting to see that the hippies are starting to win, but
you should remember 'the establishment' still has the guns
and the money (although not for that long unless they show
intelligence)... you may be interested to browse the
following site: www.abelard.org the entity behind it seems
to have similar ideas for the downfall of the stupid and is,
dare i say it, a little more pragmatic about it. abelard is
also a prolific poster on uk.politics.misc... enough raving
for now, keep up the good
work."

Andre de Villiers,
Team Leader - Irish Association in South Africa,
Irish South African Website,
Irish South African Website
- "Nothing is as strong as an idea whose time has come and in
the age of the individual these ideas are going to come fast
and furious. The challenge will be the ability to be one's
own censor, critic and teacher, a challenge our history and
culture has not prepared us
for."

Peter Drummond,
Director of Marketing,
Moore Response Marketing Services
- "Martin Luther reformed a tired, out-of-touch brand of
Christianity with his thesis nailed to the wall of the
Cathedral about 400 years ago. Let's hope we can nail copies
of this manifesto on the doors of the Fortune 1000
cathedrals before it's too late - meaning either Tom Peters
co-opts this thing and turns it into the 'synergy and MBWA'
hype of the next decade, diluting it into another
fad-du-jour, or the entire corporate landscape will soon
resemble Detroit in the late 70's, thinking that only
leftists drove Japanese cars. Keep up the good work."

Robert J. Berger,
Internet Bandwidth Development
- "Finally people with a clue make it public! I wish I had this
to to wave around the clueless management team of my last
startup! This does bring up the question as to how to best
inject cluefullness into the clueless PHBs. There is always
the danger of the clueless blowing things up on purpose or
by accident, making it much more difficult to evolve the
planet to total cluefull
nirvana...."

Helen Griffiths,
Founder, President & CEO,
Perspectives Unlimited, Inc.
- "The identity of the new age of communication will continue
to erode the very existence in which we now exist within
corporate boundaries. The era of intelligent encapsulated
information is a tidal wave headed for the coast you either
recognize it and grab a ride or get washed
away."

Steve Chapman,
Chapman & Associates
- "Strap yourself in and hold on, the time is now. The past is
gone forever and the future is ours to screw up. You can do
that, you can go there. It doesn't have to be a
dream."

Greg Zumbiel,
Just some guy,
Not important.
- "It's a start. The battle is uphill all the way. The thesis
are good and in the right direction, but I'm not sure of
their ultimate aim. I suggest anyone interested in a bigger
picture go to http://www.lbbs.org There are no whole eggs in
a broken nest. Peace
everyone!"

Keith Christensen,
No title, just as a person who found this,
None
- "I haven't fully digested this idea.. it seems so far from
what I 'see' as dictated by the media, marketdroids, and
politicians that it almost looks seditious. But, my heart
sees this as what American Values should be! But this is not
an 'american' issue! This is what small-town life and values
were before 'spin-doctor' became a job title. How did I find
you? A fellow anti-spammer passed it on. Why did I respond?
Spam takes many forms beyond the email variety, and all are
counter to what I see here. What do I see? Being in the clue
means being honest with yourself and others. Being in the
clue means that I survive if others survive or improve by my
actions. Being in the clue means that we can disagree."

Tim Bouma,
Product Strategist,
PC DOCS/Fulcrum,
Check out my bike trip!!!
- "Being raised in the Protestant tradition, I can see clearly
we are in the midst of a Techno-Reformation. This nailing
the 95 theses on the door of the cathedral and translating
the bible into the common vernacular is danger to the few
but power to the many!!!"

Bill de la Vega,
Senior Software Engineer,
Bow Street Inc.,
home page
- "Love it. If enough people feel similarly the corporate
structure is flexible. Here's hoping it is flexible like a
flag in the wind!"

Jon Matthews,
Owner,
MATCOM interactive
- "The Internet: where capitalism meets the people. Companies
which sell things for a living better take heed of the
cluetrain manifesto. The Internet has an innate ability to
speed up an individual's understanding of your offering,
while giving the them an immediate opportunity to select
another company should they not like what you say, or how
you say it. Heed the
voice."

Paul Westcott,
Product Manager,
Sqribe Technologies
- "moved from being an engineer to product management and
listening to dreck spewing from those i work with; this
makes sense. same concept just new
applications."

Kimberly Peterson,
New Media, Polo Ralph Lauren
- "I was in college at the dawn of the web. I remember when
there were no banner ads, no online shopping, and no talk
about 'click through'. I remember when I thought the web was
cool because I could read through the titles of someone's CD
collection 2,000 miles away. I felt connected. I'm 'in
technology' because I love it. Please, let's cut through the
static."

Nigel Williams,
Director,
Advantage Technology Limited
- "It's amazing, that when you write a swatch of commonly-held
truisms into the one heap - suddenly a new picture emerges.
Well done - carry on!"

John Iliff,
Librarian
- "I agree with all points. The Internet is linking us together
in new ways. All organizations must rethink in light of the
significant changes occurring
daily."

Sandy Legg,
Owner,
SLTD Media Productions
- "It's about time people in the business world wake up and
smell the coffee. The rules and ways of doing business are
changing rapidly and the businesses that don't make the
appropriate changes are going to be like the horse and buggy
part of a gone by era."

Craig Peters,
Manager, Online Marketing Services,
Feld Entertainment
- "Well done. There are those who will get it, those who will
never get it, and never the (clue)twain shall meet. Like
jazz and blues. What's it all about? If you gotta ask,
you'll never know. So in one sense, I fear you're preaching
to the converted. Which is fine, really; part of all this
wild webby stuff is for the converted to figure out who the
heck we all are. Step one: Take a look at the names on this
page!"

Mark White,
Partner,
White & Associates,
Adaptive Corporations
- "Permit what you don't prohibit. Issue as much equity to your
innovators as they add value to your corporation. Spin out
new corporations when opportunities take your innovators in
new directions. Parse and recombine.
Adapt."

Rob Charlton,
General Manager, e-BILL,
Hermes Precisa Australia
- "'They sell us the President the same way/They sell us our
shoes and our cars/They sell us everything from truth to
religion/The same time they sell us our wars'... Jackson
Brown. A manifesto about truth in marketing??? No - it'd
never happen!!"

Tom Horn,
Owner,
SW Oregon Internet
- "Sending the manifesto to the dinosaurs is silly, since they
can't read our language. What great about cluetrain is that
we not only understand, we live it. And we have this great
place to network. Nice to see you all here."

Dr. George R. Marshall,
Chairman & Founder,
Clear Picture Corporation
- "Our mission at Clear Picture is to develop and apply
information technology for improving human communication.
Therefore, your manifesto resonates with us. If IT doesn't
have a human voice what value is it really.
Congratulations!"

Gary Delooze,
technology and innovation 'evangelist',
Sema Group,
delooze.net
- "Most people view the 'net' as a shiny new piece of
technology, because they cannot (or don't want to) see the
social revolution taking place. Wake up, it's about people,
not technology... BTW, congratulations on clearly putting
into words the thoughts of the more conscious of our 'wired'
generation. At last there's somewhere to point at when I get
tired of banging my head against the corporate wall!"

totemscenography,
scenographer,
totoemscenography
- "Dear cluetrain well, i have to say, your manifesto sounds
bold and people friendly and all, but it seems to me the
definition of a market is really: people with money. Only
people with money are consumers, and only consumers come to
the market. So, what good is your manifesto for all of those
billions who have no money and aren't online? Aren't you
afraid that the real segregation is going to be between
those who are online and those who are not? And don't you
think this segregation is running exactly along the same
dividing line that separates the haves from the have nots?
Are you still listening to the real people who speak in
their real voice, and not, like us, in digispeak?"

Bruce Telford,
Ambiguous
- "Am I the only one put off by the fanaticism? For many
organizations, the clue train is on track. For the
hyper-connected, high-speed middle and upper-class world,
yes. But much of the world is either disconnected or
connected much more slowly. Remember that most of the world
is not connected. The concepts are great visions. But they
are not the bombastic view of 'This is the way it
is!'"

Blaine Sanderson,
Systems Integrator,
UNIPAC
- "The times they are a chaaanging. Blind authority yields no
power in a world where everyone has renewed speech freedom."

John Grassi,
Communionator,
Le Famiglie,
dead reckoning
- "My God! I've been writing and saying these things for three
decades -- you mean I am not alone in the universe any more?
From Philosopher/Theologian, to Submariner Naval Officer, to
euthanizer of bureaucracies and corporate transformation
consultant, finally and mercifully -- at fifty -- to
personal chef, I have found proof at last that sanity adapts
for survival at the fringe and has published a manifesto! If
this isn't scripture for the 21st century, I don't know what
is."

Kris Sokoloski,
Director of Corporate Marketing,
WhiteLight Systems, Inc.
- "I find it amusing that this whole thing is the brainchild of
a group that, with the exception of the guy from Sun,
appears to be a bunch of marketing and web consultants
focused on getting us to sign up for their mailing list...
Having said that; I do like the concept of markets and
employees each forming highly connected groups that, so far,
haven't created enough direct links with each other. But the
ringleaders presume a mythical 'they' that are to blame for
all of the cluelessness in corporations. Who, exactly, are
'they' if they are not us? The theses buy into today's
predominant paradigm when they assume that there is some
real 'they' creating a barrier between employees and
markets. The barrier exists only in our minds -- just as the
barrier between God and man turned out to exist only in
people's minds until Martin Luther came along."

Peter Armand Menon,
Commercial Manager,
Commedia LLc
- "At one time monarchs reigned supreme. Then governments of a
more democratic kind started replacing monarchs. Now large
multinational corporations are slowly threatening
governmental controls over markets, money and how society
functions. The Cluetrain ideas point to the next structural
revolution - vox populi is the only power that can persuade
large business interests to remember that the world is for
the people and for life - not just profits and share prices
- viva Cluetrain."

Duane Adelson,
Vice President Administration & Human Resources,
SandStream Communications & Entertainment
- "Products come and go but humanity and professional civility
will always stay. The assets we count on are our employees
and their families for with out them our products do not get
made, delivered or advanced or customers
served."

James Gosling,
Journeyman hacker and incurable tinkerer,
Java Software, Sun Microsystems,
hobby web site
- "An interesting proof of the validity of these ideas is the
failure of 'push' technology. 'Push' was attractive to lots
of businesses because they saw it as a way to get back in
control of their customers, as a way to get back to the
broadcast medium's treating of customers as couch potatoes
to be force fed. But guess what? People don't want to be
controlled."

J. Scott Grant,
Programmer and Artist,
Bond Technologies
- "The Futurist Manifesto had a great line 'In our Atavistic
Ennui' which as the cluetrain manifesto points out is the
attitude of business today."

Meri Aaron Walker,
principal,
Between the Lines
- "A couple of years ago, Brad Blanton wrote, 'Most of us will
trade everything we have for a good false sense of control.'
We are NOT 'most of us.' And there are getting to be LOTS of
us. "

Heribert Houben,
no title, just me,
Gemeindeseite der EFG Gladbeck
- "The Internet's purpose is to serve people, not only
companies. If money is ruling the world, make it work for
people! Connect to live in peace. And give the honour to Him
who really rules the
universe..."

Hugh Biquatous
- "in every era humankind brings forth on itself the
products and consequences of that time - the bronze age, the
industrial revolution swept our species onto new and
transitory social shores - where the individual was left to
adapt to new surroundings - and make the best with the most
wondrous of our tools - improvisation. and then again,
maybe not - but really, should this age be any different?"

Lance Groth,
Director of IT (or IT's Director, if you like ;)),
MN Office of the Legislative Auditor
- "Great stuff, raw truth & beauty, and what a wonderful time
to be alive. We continually reinvent ourselves at the speed
of light, and shake our heads in pity at those who stand
still on the sidelines, vacant, slackjawed & bewildered.
Hell of a ride. The Manifesto is (one hopes) a jolt of
electricity to the business 'leaders' whose hearts are as
blackened and cinderlike as that of Mr. Burns of the
Simpsons. Do we detect a faint heartbeat, a slight quiver in
response? Nah, guess not, the patient is too far gone. Only
thing is, do you realize that when the Manifesto widely
takes hold, it will have destroyed Dilbert's world? No
further need for the black humor of Dilbert, if we no
longer suffer along with him. Can we get by without a daily
dose of Dilbert? Hell yes, it's a more than worthy trade!
I'm with ya, baby."

Tom Horn,
Owner,
SW Oregon Internet
- "Sending the manifesto to the dinosaurs is silly, since they
can't read our language. What's great about cluetrain is that
we not only understand, we live it. And we have this great
place to network. Nice to see you all here."

Scott Morizot,
Programmer and bottom-up Intranet enabler,
Internal Revenue Service
- "Although obviously written with private industry in mind,
many of the theses apply equally well to government
agencies, especially those about employees. That's certainly
true from my perspective as someone who has been working at
building and nurturing free internal communications for
years now with mixed
success."

Victoria Swann,
Support Wench,
Panix,
grass shack
- "I'm lucky enough to be surrounded by clue at my job, but
others (like my husband) are not so fortunate. Those places
need this manifesto tattooed on the inside of the (insanely
numerous) VPs' eyelids."

Diana,
Goddess of Education,
a middle sized elementary school district beyond the south end of the
illustrious silicon valley,
home page
- "As a middle management person in a typically clueless public
school educational organization(?) I LOVE this stuff!
Educators in general are not only NOT on the Cluetrain, but
don't even see it blasting down the tunnel at them. Always
being 20 years behind the rest of the world might be to our
advantage for once. Maybe we can just skip the last 20 years
of management wisdom(?), and hop right on board. I wish... -
gee - I typed that bored the first time - Hummmmm? Those of
us who are at least running after the train are seen as
radical, non-collaborative and generally weird, especially
if we happen to be of the female gender and express
ourselves. Oh well- weird works for me! I am forwarding this
site to my other soulmate educators to get the wheels
rolling in our little corner of the world - as bizarre as it
is. We need to reach out to the rest of you, maybe we can
meet... on the train...in the observation deck... for drinks
and conversation."

Daaron Dwyer,
Chief Troublemaker,
Angora Software,
home page
- "My reaction to the manifesto was quite simply: Damn
Straight. This generation has had enough of the plastic
gameshow advertising crap foisted on us as 'the way business
works.' It's good that someone finally wrote it
down."

Bob Filipczak,
author,
Generations At Work (book due out in Fall 1999)
- "Thanks for saying this. I remember saying many of the same
things years ago when the Web was young and so was I. I got
tired of saying them because no one in the corporations
would listen. They still don't listen. But these truths
still stand and I am a coward for having ceased telling them
aloud. Thanks for reminding me that I was right and that I'm
not alone."

Margaret P. Jensen,
SMART Partner Liaison,
Shasta County Private Industry Council
- "Almost all of this is true, the gut level way most '70s and
early '80s feminism stuff was true and radical and obvious.
Same worries--how true is it for the world with no e-access?
Which rich folks will co-opt this? Thanks for saying
it."

Komal Khilnani,
Marketing Manager, Windows CE Business Unit,
Ruksun Software Technologies
- "Wow!! What else can I say? Guess it's time to clear out all
the little notes to myself... this site is really all I
need."

Scott Wolf,
Project Manager - Knowledge Management Initiative,
JMW Consultants Inc.
- "The manifesto is the conversation that I'm at work
generating in my company!! You've just written the heart of
my job description!!"

Dann Filter,
webmaster,
NorthCamp,
home page
- "We had better take this seriously, or we will be no better
than the companies that this
describes."

Ivars Upatnieks,
President,
ICNet, Inc.,
home page
- "When I'm tired of marvelling at the tremendous power of the
spirit of humanity to create good, I marvel at that same
power diverted to create cheese-of-the-month clubs and 'I
[heart] Leo' removable tattoos."

Joseph E. Walsh,
LAN Administrator,
CRL Industries, Inc.
- "As the manifesto states, we are individual, intelligent,
resourceful, and caring human beings, both as workers and as
consumers. I've always known that. You've always known that.
Yet society is set up with the assumption that we are none
of those things. I'm glad the cluetrain manifesto is
shouting the truth about these things to the
world."

Christopher M. Avery,
President,
Partnerwerks,
Christopher's bio
- "There is something spontaneously arousable in each and every
one of us (but, sshhh, so many corporations don't really
want to know). Congratulations cluetrain on arousing so many
of us!"

Gerald Gold,
Pacific Islander Wannabe,
channelping,
East Meets North
- "With the seemingly endless bombardment of bogons that attack
me daily, it is satisfying to know that I can seek sanctuary
on the cluetrain. It is gaining in speed, it is inexorable,
it is unstoppable, it is our
destiny."

Brian Dear,
Director, E-Commerce & Data Mining,
MP3.com, Inc.,
platopeople.com
- "'Earn it.' That was the take-home message of 'Saving Private
Ryan,' and the same holds true for any Net business or
organization that wants to participate in or support a
sustainable community of people on the Net. You have to earn
it. Every day. With every 'page impression.' And never
forget that every visitor really is unique. The Net is
humanity's gift to each one of us. The best way to succeed
on the Net is to share what you know and what you've found.
Facilitate discovery. And then provide every means possible
for people to share what they know and what you've helped
them discover. We remember our richest learning experiences
in life (at school, at home, at work...), and we cherish the
memory of those who facilitated that learning (teachers,
parents, mentors...). When you find such a rich environment
on the Net, why would you ever want to leave?"

Mike Toot,
Proprietor,
MST Consulting

Wendy Loke,
Webmistress,
Self-employed (sort of),
Beads and Bombshells
- "A declaration against the companies that treat their people
and customers as disposable. HELLO! We're the ones that
write your paycheck, and pay those huge stock dividends!
Start treating us as worthwhile, at least - and a share of
those profits wouldn't hurt,
either."

Brad Sharek,
Partner,
Strategos,
sharek.com
- "Management consultants are on the verge of suicide unless
they begin to address their clients in a meaningful, natural
human voice."

Millard Melnyk,
Systems Consultant,
Cotelligent Group
- "I'm in! Thanks for the shot in the arm. I've got some unique
visibility in my current assignment at a big company that
makes lots of things that fly (in the air). I'll probably
end up making a fair bit more 'trouble' here now that I've
come across you than I would have otherwise! God, I love
watching self-absorbed control unravel at the seams and give
way to genuine interchange. On with the conversation, and
damn the torpedoes!"

Jim Warner,
President,
Warner-Moore Productions
- "There are those who remain clueless in all strata of life. I
hope I am not one of
them."

Jack Ricchiuto,
Creativity Consultant -- Author "Collaborative Creativity: Unleashing The Power Of Shared Minds",
http://www.newpossibilities.net
- "The extinction of information feudalism and knowledge
monopolies practiced by Newtonian hierarchies is good news.
Conversation has always been the soul of thriving
sustainable communities."

Jim Carroll,
Author, Surviving the Information Age, co-author, Canadian Internet Handbook,
JACC,
home page
- "In many situations, clueless management has reduced the
essence of the Internet to a beauty contest, and view
visitors to their site as a grab bag of personal information
to be snatched and misused. It is only when they realize
that most people are repulsed by such thinking that they
begin to clue in."

Jason McMahon,
Publication Manager,
Wave Research
- "The paradox of our time is that the world is increasingly
overcrowded and at the same time, more and more people feel
isolated and lonely. In my opinion, we have become slaves to
a perceived 'society' that many feel is overwhelming and
they are left feeling insignificant, unable to 'keep up' and
powerless. The only way to deal with this is to increase the
sense of community that has been lost and the only way to do
that is to bring people back into contact with both
themselves and others. The best place to start is if they
are allowed to communicate with each other in their own
voices. Those in a position of power and influence, i.e.
corporations and governments, have an even greater
responsibility to contribute as, it could be argued, they
are the ones who have been leading us down this path. What a
great initiative this is! Thank
you!"

Paul Aertker,
Manager of International Marketing,
Children's Hour / International Youth Foundation
- "The thoughts expressed are equally applicable to 501 (c) 3
(non-profit) organizations. We have two types of customers:
ones who help us pay the bills; and ones who receive our
services/products. I know they would espouse this
philosophy."

William J. Caffery,
Founder,
Lohengrin ImageWorks
- "Finally, someone has gotten it right. Better yet, in the
manifesto they've managed to convey it with such clarity,
force and conviction. Orwell himself would be proud.
Straddling the parallel universes of life in a corporation
and life through the Internet is like putting one foot on a
dock and the other on a speedboat about to pull away from
it. Something has got to give. Let's hope it's the
stultifying bafflegab of the corporate voice, in all its
many falsetto tones. After all, the corporation only opens
its mouth to change feet."

Frederick K. Smart,
President,
Smart Bandwidth, LLC
- "The internet has checkmated all world corporations. The
revolution has begun. For the first time in world history we
can truly say 'the individual is King'. The Old Business
model: taking energy, hold cards to your vest, my win is
your loss, 'they gotta come to me/us' is history.... The New
Business model of the internet - open up, talk, share, help,
serve, win/win etc, - more clearly maps the truth of our
innate spirituality. Give and you will receive more. Do unto
others. True capitalism is finally going to see it's day in
the sun. Serving others. Going to them humbly with something
of value in hand, thinking from their perspective, etc. But
to do this you have to be 'out there' or 'wacko' by the
defined/boxed standards of the Old Business model which
ruled the world until recently. We have four words that
define progress and they all have to do with communication:
MEET NETWORK EMPOWER GROW The good people who truly love to
serve and help others and who aren't in it for themselves
will have the upper hand in the next millennium. One word
describes this revolution best:
GO!!"

Kenneth Parady,
Founder,
The Mental Game Plan
- "My retirement goal in reaching sports minded kids who want
to learn how to become better athletes, improve their goal
setting skills is doing well. After only one year as a
novice, I am getting over 13,000 hits per month and working
with many major college and high school teams. As a former
Fortune 500 executive with international experience I would
never have reached this mark while with the Fortune 500
company and I have done it with less than $15,000
investment. The site is interactive, personal and I talk to
coaches everyday. Never could have been done with the 500.
One short story. A major athletic shoe company wanted to
back me with a major ad campaign and insert my mentalgame
test in every shoe box they ship. Finally, they asked me to
redo the test to make it easier so their athletes in their
camps could pass it because 80% of the campers could not
pass the SAT test. You guys are right
on!"

Patrick V. Grady, CEO,
Made yA LoOk Media
- "Dealing with advertising agencies, we have come to realize
more people think that doing nothing is doing something.
Voice mail has made workers work less and have made good
ideas almost impossible to communicate to the right people.
You have identified what is wrong and now we need to change
it."

Hugh Elliot,
Self employed Business Consultant,
HJE Consultanting
- "The rules are changing - fast. Those who change them, and
those who can see the changes as they happen, will prosper.
All the rest are toast even though it may take a while for
this to become apparent."

Dan Hamel,
Treasurer,
ZERO U.S. Corporation
- "It's time CEO's come down off of their Ivory Towers to get
in touch with what the people want. People drive the economy
not the investors or consultants or analysts. Companies need
to humanize!"

Adam Gartenberg,
MBA Student,
University of Michigan Business School,
home page
- "I think Theodore Levitt said it best: 'No one needs a
quarter-inch drill.... They need a quarter-inch hole.' We're
not asking for PR or to be sold to, we're asking for
information and products that will add value to our
lives."

Mike Jackman,
Principle,
Jackman Communications
- "'The proof of the pudding is in its admission of guilt.' The
defendants are every marketing person who thinks their
customers actually read through a brochure. Don't get in the
way of customers and employees -- they are an organization's
most valuable assets -- but they don't like being
'owned.'"

Dan Gainsboro,
President,
Genesis Planning and Delphi Construction,
home page
- "i am new to cluetrain but very impressed with the ideas
being discussed. our organization consists of several very
creative and committed people. our challenge has been to
educate or enlighten the rest of the world (at least our
universe)as to what we can do for them. we view the internet
as an important device to get our message out. our web site
has been designed to be a useful tool to people in the midst
of or about to plan or construct a project. it feels like we
have to move a mountain of preconceived notions of how our
industry has and should operate.
help!"

Roger Dowd,
Manager
- "Wow, It feels great to have the the perma-glaze that has
formed over my eyes become clear from the rare corporate
voice that rings true."

Gustav Khambatta,
Application Consultant,
Lilly Software Associates Inc.
- "Yes indeed, companies fear their market. That is why you
tend to receive satisfaction surveys right after a purchase
and not a year later when you truly know if you are
satisfied."

Marcus E. Dent,
National Sales Representative,
RTE Asset Management,
home page
- "That was like being slapped in the face on a 10 degree night
in center city philly. I love it. As young professional in a
stale, stuffy, starch ridden, company -- whose political
hierarchy rivals that of Washington (with only 65
employees)I look forward to the challenge of giving sight to
the blind."

Tim Morin,
Figurehead & Overhead,
Burlwood Media Corp.
- "This is good. Seems to me this whole 'Net thing is really
the stuff of the soul and that, what you described as the
'networked market', is really a new twist on an old truth:
we are connected despite the fact we've spent centuries
trying to deny this fact. Thankfully, this truth is now
impossible to ignore."

Daniel Doyle,
President,
Avit Corporation
- "I've survived thirty years in the marketing communications
business by avoiding the paths littered with the corpses of
the 'me too' organizations. With our web site development
services it seemed impossible to differentiate our group
from all the others. But now that's changed. Cluetrain has
turned us on again."

Gary Corbett,
Vice-President,
Adams Business Media
- "It's too obvious. It will be
ignored."
[beg to differ. making front page of the Marketplace section in The Wall Street Journal doesn't exactly qualify as being ignored.]

Bryan J. Cohen,
Adobe Certified Instructor,
Dow Jones & Company
- "As an employee of the company that publishes the Wall Street
Journal, I find myself despising the very structure that I
help to create. I can only hope that my CEO read the paper
today and saw the article. Maybe they will wake up here,
too."

Dan Ferris,
Editor, Real Asset Investor,
Agora Financial Publishing
- "The 95 Theses could easily be aimed straight at the
government. The government is 1000 times more irrelevant and
out of touch than corporate
America."

Sonny Cohen,
Marketing Janitor,
Primecom Interactive
- "So clairvoyant. So buoyant. And the fun is that by next week
even these premises will sound dated. Revise. Reprise.
Revitalize."

Ed Anderson,
Principal,
Skout
- "The lowest common denominator is much higher than
'Marketing' thinks. People get it. Forget focus groups: they
waste sandwiches and teach nothing. Failing to risk is
risking failure."

David Schober
- "If I were in one of them, I'd stay away from open
windows..."

Jim Kragh,
President,
American Medical Network, Inc
- "Empowering the consumer with knowledge about their health
will dynamically change the health care industry. E-business
and 'clinical chat rooms' are early evidence of this new
era. It is all empowering and it is right...sign me
up!"

Keith Popendieker,
MBA Candidate,
The Katz School - University of Pittsburgh,
Rabbit on the Run
- "Building community, giving the boot to command-and-control
management, and fostering open, honest communications are
goals that all organizations will have to reach to survive
the tidal wave of change that is upon us. Organizations that
ignore these fundamental shifts will be discussed in the
past tense, if at all, in the future. The manifesto drives
these points home in no uncertain
terms."

Christian Murray,
Proprietor,
Murtek Systems
- "Oh Yeah! Thanks for the conversation. As we fly the express,
let's not forget to offer a friendly hand to those afraid to
climb aboard. We're preaching to the choir and our numbers
have not yet reached critical mass, so as tiresome as it is,
we need to stay connected to the fearful mainstream -- at
least by a thread. Be gentle with your
education."

John Forde,
Host, Mental Engineering,
Dunce Econometrics
- "Within the mind of the client/veiwer/patient a process
occurs that is like Newton's law of cognition. For every
PROpaganda there is an equal and opposite ANTIganda This is
the Human OS, we all think in a dialogue. But it is as
intangible as a fish thinkin' 'bout
water."

Jeanne C. Vella
- "MORE EVIDENCE. . .Rebel nature rules! Hurrah, it's about
time it surfaced ! and speaking of time, here is a fun math
problem for people who enjoy them... How many MarketPlace
readers billable hours have been spent at this site on Apr
9? (haha and you're just a small segment of this
population!) yikers, you thought (Hurricane?) Melissa was
powerful! ! !"

Ken Farmer,
MCSE, MCP+I
- "It is not so much a revolution as a revelation. Those who
can adapt will survive in the market. But as Teddy Roosevelt
knew even then - 'Let me see you shoot as good as you shout'
Sign me up!"

Craig Slater,
Physician Executive,
A non-profit hospital
- "This is what employee and customer empowerment is all
about!! Go Cluetrain!!"

Jake Chacko,
SVP Marketing ,
WebDialogs
- "This is soooo right! People and communities are dancing with
each other on the Internet. Companies can get on the dance
floor, but damn it they have to do it. Otherwise they will
be like the wallflowers at the junior
prom."

Lily Frisch,
student
- "As a novice programmer and frequent Web surfer, I'd just
like to ask these Neanderthal companies one question: Where
are you? Get out of your Luddite bunkers, take off your
blinds and your earphones and listen up. The Internet and
all that comes with it is all around is in every form of
media. To ignore it is to slit your own
wrists."

Ted Mackay,
CEO,
Cyberdent, Inc.
- "Important business transactions have always rested on
personal 'trust' for which 'open' and 'authentic' are
supporting values. One of these Manifesto statements should
include this term. It applies to company/employee relations,
company/customer relations, company/community relations; all
relations."

Dan Byrne,
Consultant,
Edgar, Dunn & Company
- "A management consultant meets the cluetrain Ringleaders on a
Manhattan subway platform. Consultant: 'Succeeding in
e-commerce has to be difficult, doesn't it? Otherwise, why
would companies pay us so much money to help them migrate
their value propositions to the E-space in order to capture
the incremental shareholder value inherent in the
massification of eyeballs on the Internet?' The Ringleaders
push the consultant in front of an oncoming train. The world
is a better place. Since I am an occasionally self-loathing
management consultant, I can't leave without making my own
attempt to provide trite insight to the leaders of corporate
America: you have to destroy your company to save
it."

Dan Schultz,
Principal
- "In my mind, the Manifesto points out the communication
revolution that is happening between individuals via the
internet, and the resulting backlash against that perceived
loss of control and power by the clueless who do not
understand that the benefits of that revolution far exceed
its costs. As a lawyer at a large law firm, I see this first
hand. I hope the Manifesto will encourage the
revolutionaries to continue to communicate with one another,
and attempt to educate the clueless -- not for any
altruistic end but because of the Golden Rule: those with
the gold make the rules, and usually it is the clueless who
have the gold and make the rules. But as the Manifesto
points out, this situation may dramatically
change."

Michael Zierdt,
System Architect,
EDS
- "The great thing about free markets is that those who
understand this will supplant those who refuse, or
can't."

Pathetically Anonymous,
Web Freak,
organization: I wish I could tell you but I'm sure I'd get canned if I did
- "This is so comforting. I've spent my whole life learning to
dumb down my senses so that the bullshit can't get in. It
feels good to know that none of us are alone in the opinion
that every blink of an eye, every turn of the head is an
instruction to consume. Even when I'm paying $8.50 for a film
I'm watching commercials now and I lower my eyes for relief
only to find that I'm looking at another ad on my friggin'
popcorn bag."

Jan Burnham,
Consultant,
The ROC Group
- "Thanks, we needed that. I'm very disillusioned not to see
any signatures from the hundreds of internal communication
consultants at the big consulting firms who write for the
corporate masses. You know who you are, and you really need
to get a clue!"

Wiley Sanders,
Internet
- "A world ruled by jacked-in, Mensa-card-carrying wannabe
investment bankers, speeding down neighborhood streets in
gas-guzzling hyper-cars and trading AOL among themselves.
Meanwhile the unconnected have nothing to do with their time
but bulldoze forests and shuffle each other among death
camps. Sounds like utopia to me! What really matters?
Getting the Grainger Catalog online. Now that's
progress."

Eric Gufford,
President,
TRIAD Systems Inc. (software consulting firm)
- "HELLO! Corporate America, are you listening? This is your
wake up call. Disregard at your own peril! It's high time
for the Corporate Tower of Babble to come crashing down. No
more focus groups, no more cutesy names for demographic
segments, no more 'Management Speak' and cure-all band-aid
solutions to problems that don't exist. Mr. Chairman, tear
down this wall!"

John Rosevear,
middle manager,
A Big Financial Services Company,
home page
- "Bravo! The old corporate models are hidebound, propped up
only by the desperation of their leaderships' egos.
Consider: If my employer knew I was writing this I'd be in
trouble. There's the whole problem, in a convenient ASCII
nutshell."

Laurin Jeffrey (lopix),
Webmaster,
DVD Access,
My design site (when it is running)
- "This is just the sort of thing that should be included in
any web course. We must all remember that we all share the
web, no one is above or below any other. Talk to me nicely
and I will respond in kind. Treat me like a number, and I
will be gone forever..."

Montrese Etienne,
CEO and Founder,
Brumfiel & Etienne
- "This speaks the truth with such inspiring clarity that I am
even more impassioned about my career choice - and I didn't
know that was possible.
THANKS!!!!"

Brian McDaniel,
Associate,
Wilson Sonsini Goodrich & Rosati
- "Centralized, tightly-controlled structures are great for:
(1) mass-production of objects or ideas, ensuring strict
compliance with an organization's standards, and reducing
risks; but are poor for: (2) customized solutions, fostering
creativity within the organization, drawing value from
communities/cultures, and taking big risks. As part of the
shift from an Industrial-Age to Information-Age economy, (2)
is getting to be a much better way to make money than
(1)."

Bob Zoellner,
Manager, NT/UNIX Systems,
EDS
- "Here, here! Its about time someone got the clue! Run with
this and never relent!"

Matthew S. Marquardt,
Owner,
www.orcasphoto.com
- "To paraphrase a marketing speech I heard yesterday, 'Most
companies in America today look at the internet like a dog
watches television. They see movement and color up there and
they know that something's going on, but they don't truly
understand it.' Bravo to the manifesto. I'm
there."

Manjit Syven Birk,
True North Principal,
True North Corporation, A Change Management Company
- "The manifesto moves us closer to a freedom I thought would
take many decades to inspire. The human voice whether it be
a babies first cry or the last whisper is a cherished
individuality. Anything that gives responsible freedom a
true north connection gets my
love."

Max R Lemke,
Consultant
- "'When in the Course of human events, it becomes necessary
for one people to dissolve the political bands which have
connected them with another, and to assume among the powers
of the earth, the separate and equal station to which the
Laws of Nature and of Nature's God entitle them, a decent
respect to the opinions of mankind requires that they should
declare the causes which impel them to the separation....'
Declaration of Independence And so the Revolution
continues."

Alton Cogert,
President,
Strategic Asset Alliance
- "The internet is merely one large community, made up of
several subsets of communities. To be successful, one must
break out of his or her community of one, join many other
groups, and joust, joke and learn with
others."

Jessie Brumfiel,
Brumfiel & Etienne
- "Love it!! Great thoughts simply said and said simply. You're
moving mountains and minds today, cluetrain. Can I buy you a
beer?"

Ed Higins,
none,
me
- "The internet is a communication tool. Therefore, the
information going up is at least as important as the
information going down. Because, without that information you
cannot make a decision."

Blake Burris,
Product Manager,
Amtech Systems Corporation
- "Seek every means to empower your customers and allow them to
participate in product development. Customers are not
content with 'office hours' - they want full access to
companies with whom they do business. Realize that your
company may only get a few wake up calls. All
aboard!"

jeff smith,
president,
praim technologies
- "an amazing load of self-serving crap. also the first truly
thought provoking item I've seen on the web - a real turn
on. all revolutions are driven by people with an agenda.
careful guys."

J. Lindsay Fuller,
Principal,
Fuller Woodmansee & Co., Inc.
- "The biggest fear of senior management is change that will
leave them behind. Most need to be left. Management need
more vision, vision that not only stays outside of the
proverbial nine dots but away ahead. Most managers fear
change due to the underlying fear of failure. Success only
comes after the test and learning from
failures."

Jim Moss,
Credit Risk Officer,
Bank of America
- "As long as at least one company recognizes these developing
truths, there is hope."

Bruce M. Colwin,
Executive Director,
National Alliance of Sales & Marketing Executives
- "There's an often quoted saying in business that 'nothing
happens until somebody sells something'. After reading the
manifesto, I think the sales and marketing profession would
be best served by adopting the mantra that 'nothing happens
until somebody listens to
somebody'."

John Dennis,
IT Manager,
Entergy
- "Brave, bold and beautiful. It is a refreshing new
perspective on the principles of quality management that
quality gurus such as W. Edwards Deming
preached."

Susan Farrell,
Founder,
Wild Art Media,
Art Crimes
- "Thankfully there are more roles online than just markets and
corporations. It is high time to question the basic
assumptions of marketing and consumerism and the view that
that's all there is or needs to be. More power to the
entrepreneurs providing good value to their communities and
long live the Great Conversation!"

Emmanuel MARIE,
Engineer,
Dassault Systemes
- "For the 1rst time in my life, I'd like to add my name on a
list/group, the group of ungrouped people, where group
doesn't mean close but wide
open."

Perry Campbell,
Vice President,
MPC Innovations, inc.
- "For the past decade, I worked for one Fortune 500 Company,
after another. Now I work for myself, with others who work
for themselves, spread across the world, solving problems
together. My family is here with me. I don't sit in stop and
go traffic. The casualties of corporate america truly are
missing out on real freedom. My old employers aren't getting
their fee for my services. More importantly, they aren't
getting my inventions. I'd say they already lost this war,
and it's a waste of time to try and bring them into our
world. 'Is this place heaven?' - Ball Player in 'Field Of
Dreams'"

R.J. Arnold,
V.P. of Marketing,
TeeMaster, Inc.,
home page
- "Finally a creed for the knowledge age that can help make
markets (both virtual and real) a better place for all
global citizens."

Ding Kalis,
President,
Magnus Industries Inc
- "Keep talking, its hard to get the old geezers (like myself)
to listen AND understand concepts like these...and we badly
need to. Its about connection and sharing, not about
selling stuff. If you connect and people feel you are ready
to share, the sales will
follow."

Joe McVerry,
President,
American Coders Ltd.
- "As man progresses sometimes he digresses only to be pushed
in the right direction. and sometimes the push is from a
button that says 'sign me
up.'"

Bob Coleman,
Guide,
Numeraire,
Global Value Investing with Investment Valuation
- "So-called channel disintermediation taken to its logical
extreme on the Internet will enable hierarchical
authoritarian organizations to become more democratic or
else risk greater subversion, the often unstated option in
the trinity of loyalty, voice and exit as the ways a human
being can choose to relate to any organization or group of
which he or she is a member. The Internet has made
subversion, rebellion and apostasy much easier. As Thomas
Jefferson is attributed with saying, 'Treason is only a
crime in the third person.'"

Arthur Combs,
President,
Source Health & Mobility
- "The market you describe already exists in high degree.
Disabled people are crafting an extremely evolved online
community. They are highly politicized and aware consumers
of information and products. They have for some time been
telling those of us in the medical supply and healthcare
industries that we had better start interacting as human
beings, or they'll find someone who will. It's starting to
work."

Dirk Holzberg

R.S.(Bob) Starshak,
President, CEO,
Midwest Lending Services Inc. / Illuminated Consulting
- "Truth. my God, the concept I've been trying to get across to
people for the past 48 years (do you have any idea how hard
this is when you are in lending?) If you folks are for
real I'M IN!!"

Roberta Speyer,
CEO,
OBGYN.net
- "All too true. I always thought people in the upper echelons
of business were really smart and bold. Upon closer
observation I finally realized that firm set to the jaw and
glazed look in the eye was the manifestation of fear, or
worse, cluelessness."

Dave Duchac,
Independent,
Sales & Consulting
- "Generally, prophets are despised in their own time and in
their own land. The reaction to this manifesto certainly
contravenes that. Kudos to the authors who help give voice
to the urgent need for change in a way most instantly
recognize."

Christian Gehman,
Novelist, Pound and Tolkien scholar
- "You visit a smalltown tv station, they tell you about the
equipment they just purchased. You visit a big city station,
they tell you who's working for them these
days."

Sheela ,
Enterprenuer,
Sheela Industries
- "I would recommend this as a subject to be studied at MBA and
Advertising schools. Will not the students leave the course
after studying these 95
points."

Donald Elliott Jr.,
CEO,
Digitology
- "Great companies were built because their founders got their
hands dirty by mingling and learning from their customers.
As the companies grew, the managers walled themselves off
from the messy discourse of dealing with the customer. The
Internet allows larger companies to communicate with their
customers as if it were a smaller owner-run firm.
Unfortunately, most big companies do not get it. So look
forward to the formation of many new companies and the death
of a lot of old geezer companies along with their control
freak management. Long live the
Internet!"

Terry Hughes,
Professional Noodge,
An ad agency I'd rather not name
- "The Manifesto has had the same effect on me as falling in
love: 'Where have you been all my life?' Funny, I tell
clients in many categories, 'Lose the MBA-speak, talk to
your customers like people, talk to your own people like
people, cut the shit.' Too much fear, too many squandered
opportunities to lead by listening and participating. Maybe
this well-publicized Manifesto will provide the catalyst
we've needed for years. Bravissimo,
ragazzi."

Christian Gehman,
Novelist, Pound & Tolkien scholar, co-founder of EIO,
Environmental Interest Organization
- "Try dancing, it's more fun sometimes. Instead of a
manifesto, try writing a couplet that's hard to forget, like
'Love is a beautiful game that spins/ Into the world when
the day begins' and save this for your children or someone
you love and... hmmmm, it's a beautiful day. Hey,
there's plenty to go around. don't let 'em kid you, there's
plenty."

David P. Best,
The Venture Capital Guy,
WR Hambrecht + Co.,
my personal gift to the world
- "Wake up Big Brother. We, the phantom collections you like to
imagine huddled together as groups or segments - we are
about to break free of your classifications and bondage.
Facilitate it, or get run over by it, but it is going to
happen. Our individual voices are too loud to be suppressed.
Do you have a clue what we are talking about? Go ahead, send
me another gif or jpeg brochure - see if you can get past
_my_ market segmentation
filter."

Stan Bernstein,
President,
Morninglory Online
- "The Internet is not a microcosm of society- it is society
itself. The 'global village' is on our desktops as we type
these missives, and it doesn't watch banner ads the way it
used to watch slick TV spots. Do you want to reach your
'target market'? Then stop thinking of human beings as your
market, and start thinking of your market as human beings.
The Internet is not just another way to advertise, it's a
way to actually communicate with other people, some of whom
happen to be your customers."

Dave Tufte,
Financial Economics Ph.D. Program Coordinator,
home page
- "The same mindset dominates business schools and the boards
that accredit them."

Fred E. Whittlesey,
Principal,
Compensation and Performance Management, Inc.
- "20% brilliant, 40% totally unbiased accurate, 20%
speculative, 20% politically correct dribble. Overall, an
important piece of thinking. Will gladly accept the
speculative and politically correct for pure shock value to
wake people up. I will refer every one of my clients,
employees, affiliates, vendors, friends, contacts, enemies,
and strangers to this site. The great ideas have finally
found the technology to overcome the idiots, and we will
gloat. Good job, guys."

Mark Grimes, President/CEO,
eyescream interactive
- "wake up and smell the chloroform. splat: the shit has hit the fan. been
down so goddamned long, it looks like up to me. the revolution will not be
televised, it will be humanized. elvis has left the building... jump on
the fucking cluetrain baby, it's not a matter of choice, it's a matter of
time."

Christopher Harding,
President,
Luminary Entertainment Group, Inc.
- "It's great to see that we as humans are finally awakening to
the deeper and broader possibilities that the Internet
offers. But this is just the beginning...it's time to break
some major paradigms!"

Ken Steinhorn,
Hamstrung Copy Boy & Financially-Challenged Visionary,
Ison Design
- "I'm a writer--so what if I still have a fucking mental block
about when to use the word 'whether' or 'weather'--I can
outfucking write the best of 'em! But if I had any balls at
all, I'd give out my home address so the militant leaders of
the Cluetrain Movement (weapon of choice; some very sharp #2
pencils) could splinter my front door in the middle of the
night, drag me out of my bed with the matching IKEA sheets,
dust ruffle, and duvet, and force me to write the kind of
copy that's been burning deep in my prostate waiting to
splatter the truth over the noggins of customers everywhere.
Of course I would plead/sob to my inquisitors, 'I've tried,
god (small 'g') knows I've tried. It was THEM. I swear. You
should have seen my first drafts! But they made me dull it
down. They just don't get it!' Yes, YES, I actually wrote
the following drivel: [(Company Name Here) today is about
solutions. Through strategic acquisitions, a newer, more
pro-active company has emerged, supplying businesses around
the world with the necessary tools to increase growth and
profitability while reducing risk. By employing intense
customer focus, we have developed a comprehensive suite of
software programs designed to help you make better, more
informed decisions, all backed by a seasoned staff of
industry experts.] GUILTY! The vomit bag is in the seat
pouch in front of you. And this was for a cubicle-laden
global company that banked about $900 million last year. So
please, tell me where to stand in line and have your medical
staff grab my nuts (note the 2nd reference to testicles, I
swear I have a feminine side) and tell me to cough as a
prerequisite to indoctrination in the Cluetrain Illuminati
Corps. Consider this my application to officer training
school. As an aside: I do wonder what percentage of signers
dream of being a revolutionary yet still check their Schwab
account 3 times a day."

R. Lee Andersen
- "I have not had so much fun reading a list since I canceled
my subscription to the Wall Street
Journal."

Brian Brewer,
Student and geek hopeful,
organization: who needs that?
- "I used to envy people who were adults during WWII or the
60's, thinking it must have been amazing to be part of a
time that was bigger than yourself. Not anymore, though.
This is it, this is our time, we're all here. The
companies that don't recognize that their market has became
self aware and isn't likely to go asleep anytime soon belong
to the vast grave of the clueless that will be dug early on
in the next millennium. This time frigging
rocks."

Chris Hughes,
Vice President,
Panorama Software
- "We know what is important! We know what is right! We know
who we are and what we want! We always have. 'We' just have
not been communicating. Lets
start."

ThistleGal,
Mortal,
what?
- "Am I naive to think that most of the 'traditional' big
businesses, if they understand the Clue Train, will band
together - like a fistful of cheap cigars - to undo it? The
net is the great equalizer - management in the company I
work for thinks e-mail is dangerous. Then again, I suppose
there is little way to go underground here - Big Business is
Watching, and their intent is not to put themselves onto the
Clue Train track, but to use it to gain power and run the
little guys off the track. We, the people, are safe for
awhile - until they Get It. Eventually they'll Get It and
find a way to derail or sidetrack the train. Tell me what
you're doing to prepare for that.. And remember, I'm not
being paranoid if they really are out to get
us."

Joseph Rabie,
Président Directeur Général,
MAGELIS SA,
Iceland Sundaes
- "Well, I'd like our company to live up to that - indeed, it
is our longtime, unsung ambition that you have put into
words. I do believe that we are succeeding (or at least
trying), but you'll have to speak with the seven other
people who work with me for their
truth."

Derrek Haynes,
Draftsman, I can create a line, erase it or move it along
- "I was once fired for searching for a quick answer to a
trainee's software question...for furthering our craft on
company time. A bank keeping funds for a deposited cheque
locked down for a week til it clears ....in this age of
electronic immediacy. Contract agencies who still insist on
mailing paycheques...no direct deposit. Postal warehouses
for bulk mail..no email address for direct enquiries..
required documents aren't inhouse and a week of waiting for
mailed xeroxes of codes and rates to arrive. Human resource
people with no idea that 5 years experience is impossible on
the 2 month old version 14, and version 13 is just as
valid... You're referring to that too are you? God grant me
patience... Right now dammit! Kudos to the ClueTrain, hope
it's got a really big cow catcher up front"

David Wolfe,
Principal Servant Leader,
Wolfe Resources Group
- "To paraphrase Marx: 'And hubris shall wither away.' The
direction pointers in the cluetrain manifesto cannot be seen
through the dense fog that obscures the vision of those
incapable of genuine humility. Ultimately, economic
survival and growth in the New Economy require corporations
and their agents to humble themselves and let go. It's a bit
like the biblical advice, 'You must die in order to live.'
Corporations must give up control to gain control of their
futures."

Ed Miller,
Director, International Marketing,
GTE Communications Corp
- "This is a much needed intrusion into the safe world of
corporate thought. Perhaps one day, substance will matter
over form. I am fortunate enough to work in a group where
that is not only appreciated but required. However, it took
me 15 years to find it."

Kenneth Peerless,
Regional Director, Area F, Queen Charlotte City,
Skeena/Queen Charlotte Regional District
- "Every person elected to do the Peoples' business should read
this manifesto. Its a political blueprint for the future and
the future is now."

Stephen R. Clark,
Communications/PR Manager,
Best Access Systems,
Stephen's webpages
- "I am as overawed by the serendipitous nature of discovering the
cluetrain manifesto as I am by the manifesto itself. It is
sweet validation to my own experience and shifting
perspective on the nature of communication within and
without the corporation. I vow to not only admire the
manifesto, but to put into practice and evangelize the
potent truths it contains. Wow."

T.J. Elliott,
Managing Editor,
Mind On The Job,
Facilitating Work Groups Collaboration
- "Our motto is The Answers are in the Organization. Cluetrain
manifesto recognizes that questions must flow back and forth
among all those associated with enterprises -- not just in
certain spots. The challenge now is to get beyond the words
to tests of action."

Margaret Thorpe,
Principal,
Venture Catalyst
- "Well, first - Amen! - of course. My clients, young, emerging
companies led, for the most part, by people who've never
been to B-School, get it immediately. And they do it. And it
works. And isn't that what it's really all about? Something
that actually works. Keep going - Copernicus is here, and
the Marketing Department is not the center of the solar
system."

Marshall Ralph,
Writer,
POWER Engineers
- "A fun and heartening manifesto -- thanks! We're enduring a
website rewrite here, and it's amazing how cold and stiff
and fearful that process is, compared to the way most of our
marketers approach people face to
face."

John Winsor,
Partner,
Radar Communications
- "Right On! People of the world unite! It's high time that
companies look to their customers and employees as a source
of inspiration and guidance. They hold the key to the
riddle. It's all about dialogue. May I please have some
more?"

Ross M Karchner,
Professional Student, Amateur Geek,
Rochester Institute of Technology,
home page
- "What should be obvious, but isn't, Is that it is the people
under 25 in the front of the cluetrain, and the kids in high
school with their eyes on the drivers seat. Everything and
everyone else is fuel and
cargo."

Howard A. Fields,
Director, e-commerce Business Development,
IBM Corporation
- "About ten years ago I produced a presentation that
postulated that all communication was either a request for
information or a response to a request for information. I
think Thesis #1 puts it much better when it declares,
'Markets are conversations.'"

ken steen-olsen,
V.P.,
Pro Se Ltd
- "So far so good. How about including the academic, political
and professional elites in your primal scream for honest
interchange?"

4trading Moderator,
Group Moderators,
4trading Professionals,
4trading Professionals : Strategies
- "We are an interactive group of Global Macro Traders. Markets
are self-organizing systems. We believe that collaboration
among informed traders confers an edge in the competition
against the non-informed sector. Inter-communication
(including information retrieval) is a prerequisite to
trading ideas. Ideas develop into views, then trends. Our
goal is to facilitate intra-networked macro traders to
converse directly within inter-networked global markets.
Bravo to cluetrain for its articulation of the
theses!"

Allan Sanford,
President,
Sage World Trade, Ltd.
- "I worked for Morgan Stanley for 11 years. Years 1 through 7
had management/worker loyalty going 2 ways. Then the
elevator going to the floor between the upper upper
management and the ground floor became an express up so that
management never even had to nod at a low-level employee in
the elevator anymore. They also stopped talking to them
completely. 12,000 employees in dozens of countries all
talking to each other but the top level of management never
asked them what was going on, and these are the only people
actually talking to the customers. Evolution is turning into
revolution and they haven't a
clue."

Warren S. Feld,
Partner,
Land of Odds,
Land of Odds
- "The shortsightedness extends to the retail world. There are
so many examples, but the retail-wholesaler relationship is
one of the next major breakdowns. The internet is beginning
to fundamentally alter the retail environment. It is
becoming a world-wide shopping market with few boundaries.
Retail prices are beginning to converge on wholesale prices.
Retailers are becoming marketers of product information.
Wholesale suppliers will have to act more like retailers in
order to adapt to these changing conditions. The dynamics of
retail sales is changing dramatically. Wholesale suppliers
will have to take a more proactive stance, perhaps
reconceptualizing some of the fundamental policies and
procedures of their business, if they are to retain their
retail store customers and stay competitive as the retail
environment moves more and more on-line. They must become
more adept at managing information, not just product
distribution."

Marc Stuart,
Consultant,
Scene Unseen Multimedia,
Scene Unseen
- "I would like to think that this is all common sense, and
that someday all humans would act as if they were part of
humanity. Maybe this manifesto can help make that
happen."

Mark Abbott,
Group President,
Heller Financial, Inc.
- "We are living in one of history's most extraordinary times
-- technology is: liberating and empowering the individual;
accelerating the value of networks (companies, interest
groups, etc.)that get it; and giving true meaning to the
concept of enlightened self interest. It is certainly too
cool and almost too much."

Mike Palmquist,
Executive Producer, The Trails (Oregon Trail, Amazon Trail...),
The Learning Company
- "Mostly true stuff and not too much bombasity for a
manifesto! And if I get the point..when I burn the mission
statement, shouldn't I burn the manifesto
too?"

Marty Heyman,
VP Business Development,
Wave Research Inc.,
Home Page
- "It's just amazing just how little we all know about what
happens when you leave the world in the dryer and it all
shrinks down so everyone can talk to everyone else. I feel a
little less clueless..."

Bob Knaus,
Senior Consultant,
Pacific Technologies, Inc.
- "Thanks to everyone who helped code/test/pay for the
Homestead BBS... it's been 18 years since that experiment on
the edge of the Everglades. Buncha wacky guys, I know you're
all part of this somewhere, still scaring the sh*t out of
crusty old 'gators."

Michael Potts,
author, The New Independent Home,
Solar Utilities Network,
Sane Energy Projects
- "Corporations are the de facto top predator, but only because
we humans have been napping. This is a wake-up call we all
need. Maybe with the internet as our tool, we can beat the
blood-thirsty corps back to where they belong: as tools,
nothing more. Thank you for the clarion
call!"

Eric Knox,
untitled,
Allina Health Care
- "This isn't just about companies and customers. It also
defines the current crisis existing between the healthcare
system and those they purport to
serve."

Mark Sneed,
Sr. Manager - 1:1 Marketing,
KPMG
- "A Marketing System without the 'voice of the customer' makes
for an expensive door stop - go ahead 'Touch The Elephant':
Your customers have a long memory!"

Horacio Le Don,
human Being,
Earth
- "I do know one thing. If this Manifesto isn't adhered to and
improved upon daily, the economy as we now know it, will be
annihilated. The withholding of information coupled with
serial disinformation will be, no, has to be, a thing of the
past. Those that don't participate will enter into the
pantheon of side shows and novelty acts. Keep up the good
work, GENTLEmen."

Jacquelyn Nixon
- "Thank you for a terrific document summing up major trends
resulting from the internet's power and convergence.
Convergence will not be the screws and bits of hardware and
chips, but the sense of community resulting from the human
brain and its wiring. As you point out, how a company
thrives is exactly how well it is connected to its
community."

Tom Cocchiarella,
Practice Leader - IT Strategy & Architecture,
Pareo, Inc.
- "Wow - it's great to find so many others who feel the same as
I do! Corporate America tries to 'Talk the Talk' - but they
don't have a clue... as we leave the Industrial Age and
rapidly accelerate into the Information Age - the Newtonian
CEO's will wonder what happened to their empires... but they
won't have a clue..."

Suzanne Bristol,
Musical Sands

Steve Wilder,
Salesman,
Local Radio Station
- "This manifesto is the first illuminated roadsign for us
novices on the information highway. However, those of us who
like the path less traveled are skeptics. To us, the Truth
is conditional and looks different from each individual
perspective. But there is much in your denominator that
appears uncommonly common."

Ron Castle,
President,
American Geothermal DX
- "Since we are a small company we don't suffer from marketing
constipation the way most large organizations do. We have
been living the manifesto for several
years."

Winfried Deijmann,
Deijmann & Partners Communicatie Consultants,
home page
- "Initiatives like these are very important to a global
understanding of our human dignity and responsibility.
Internet has become a necessity because humanity has failed
to develop a spiritual means of communications. This
manifest is a good initiative to develop new awareness for
the fact that behind every abstract notion like 'market' or
'system' there are one or more living human
beings."

Clint Swank,
musician
- "The first time that someone puts up a piece of music as a
free mp3 and a million people download it, the recording
industry will suddenly realize that it's stalled on the
tracks. And here come de
cluetrain."

John Lovgren,
Partner,
Kalin & Lovgren Associates
- "Thank you for making this conversation explicit. It is a
huge step in the on-going self-organisation of the web
community. We will look back on the publication of this
manifesto as a landmark event and I am proud to be
participating in the on-going
conversation."

Georgia Johnson
- "Thank you! These ideas need to be said and now they need to
be acted upon."

Detmar H. Finke,
Internet Coordinator,
Kirtland Community College,
Issues Raised by the Confrontation between Technology and Education
- "i might not sound quite as 'flowery' as you, but i
absolutely do agree that a revolution in human
communication is underway. and this 'sea change' is not just
effecting business, but all forms of communication, and
chief among these is education. the internet is 'bypassing
the middle-man' in all sorts of human activities -- and this
will profoundly alter all these activities. so most of your
manifesto applies just as well to the most basic institution
we have for enabling communication between generations,
education -- which includes all of the many educational
institutions we now have, from kindergarten up through
graduate school -- and thank god that it does. it's about
time that something shook up and revolutionized our
educational institutions."

Sonya Kunkle,
Free Agent Writer/Editor
- "It's great to see that somebody Gets It! Also helps to
solidify my own thinking. As a former 7+ year employee of a
clueless corporation, I find the manifesto
liberating."

Glenn P. Parker,
software grunt,
Software.com, Inc.
- "You guys are carrying the torch lit by Marshall McLuhan. New
types of communication define new worlds, and this is good
advice for finding your way to a new world."

Jamie Knapp,
Principal,
J Knapp Communications
- "So simple, so real, so human. We've spent our lives learning
how to be inhuman; how to speak a corporate truth. Here's a
chance to unlearn; to live as humans; to speak our truth."

Fred Ennis,
Fred Ennis Consultants Inc.
- "Cheaper and more plentiful bandwidth doesn't mean recipients
will want to know everything you are capable of pushing at
them. The next big skill is not programming, it is editing
and presenting the right info to the right person at the
right time to cause the right action. It will be the
electronic equal to the 1980's manufacturing concept of
'just in time' delivery."

Ricky Cassiday,
President,
Data@Work
- "Right-on cluetrain. My read? Chatting and sharing
information are the most political of activities in a
corporate hierarchy. It is no wonder the muzzles and other
assorted control mechanisms* come out from the back closet.
(*like the 'corporate policy on e-mail & internet use).
Pull-eeze all you Very Important Top Officers, let's show
some integrity."

Richard E Rosen,
Director of Sales,
GMSI
- "This is an amazing time to be alive. As a young sales
trainee with Xerox back in the Stone Age, c 1974, I was
exposed to the power of Information Technology. Now, as a 50
something sales executive on the other end of my career, I
feel privileged to be involved in this unfolding mystery.
Thanks to the organizers."

Robert J. Martin, Jr.,
Retail Business Owner, Non-Profit Org. Co-Founder, Beginning Web Site Designer,
Frederick Schwinn, The Tree-Land Foundation, Inc.
- "Mass media, like
television, substantially stopped people from sitting on
their stoops, looking out their windows, and talking with
their neighbors. Instead, they looked into their electronic
'window,' watching the televised world, and stopped
interacting with their community. We're only just starting
to talk with each other again. This isn't a new thing. It' s
only a new way to do it. It's what community is really all
about. People talking to each other. It's also important,
though, for people to touch each other not just with words,
but with deeds and hands. An excellent description of how it
has to re-start."

Jeannine Starbuck,
Executive Assistant/Technology Lover,
A large, multistate company
- "Such eloquence deserves to be shared! Be assured that I will
pass this on to the people I know who will learn and benefit
from it. The others...well, as someone said earlier, they
wouldn't know a cluetrain if it ran them over. We'll just
wave as the train rumbles past them on their archaic,
crumbling platforms."

G. Scott Tucker,
Purchasing Supervisor,
Russell Stover Candies,
G.E.M.S.
- "At first I thought, 'Here's a movement I can really get
into'. Then I realized that I have already been a
contributor for a couple of years. Thanks for having a place
for us to gather together and for putting our philosophies
and convictions into this format."

Bill Slugg,
Retired Manager
- "There is a message here, and it is a good start. Get it down
to four ideas I can keep in my head, drop the word
'manifesto', ease up on the 'in your face attitude' if you
want to dialog with these folks, and kill off the
profanity."

Bruce Thornton,
Lower Middle Management of My Life,
General All 'Round Human Being
- "By signing on am I now part of the 'heard', or just a member
of the 'herd'?? I think I'll go eat worms. Let me know how
it comes out. Nothing like a good ol' fashioned protest to
get the blood flowing."

Daniel Dolan,
Senior Research Fellow,
Center for Global Communications,
bio
- "German philosopher Martin Heidegger has written that
language is the house of being, and both Martin Buber and
Hans-Georg Gadamer have echoed and extended this idea. One
interpretation of Heidegger's proposal is that being fully
present in conversation with others forms the foundation of
meaningful human existence. Cluetrain is giving these
complex and difficult insights an important and accessible
context."

Don Weatherman,
Managing Director,
Weatherman Besgrove McLucas & Love
- "Sign me on. Everybody I care about is going to get this
thing. I probably wrote a hundred thousand words in the last
twelve months, and an embarrassing amount of them were
'positioning babble' to make clients feel good about
themselves and their businesses. I've spent that same twelve
months working hard to twist my business, and my clients, in
the direction you guys are headed. I'm so excited by this
I'm speechless."

John W. Scruggs,
Principal,
Computer Sciences Corp.
- "Right on, I wish I could convince my customers to view it in
the same light. Your comments on communications between
employee and employer hit home......Why can't I find a
company to work for that shares these same
attributes?"

Joan Koehler,
Owner,
Technical Persuasion
- "As a marketing communications writer, I agree 100% with your
comments on the value of communicating real information, not
fluff. Potential customers will not believe that a product
is better, faster, and cheaper unless we tell them
why."

Ed Perry,
CEO & President,
Human Code, Inc.
- "Technology can be a most powerful tool for enhancing how we
learn, work and play, or it can be the next step in
dehumanizing our lives. The choice is up to us. Let's make
sure that all we do in business remains a human
endeavor."

Robert Nichols,
Mgr-Applications and Process Engineering,
Thermatool Corp
- "This was like finding broken glass in my oatmeal! I suppose
at this point I should provide a pithy, insightful
comment...but, hell, you said it
all!"

Roger Loeb,
gunslinger and utility infielder,
The MarTech Group
- "You have just consigned the 'middle manager' to the scrap
heap; let's hope the garbage collection algorithm works.
(Chris, didn't I tell you not to give away all the secrets
at once? Now all of the consultants will have to get a new
story.)"

Jan Anton van der Graaf,
New Media Consultant,
Cap Gemini
- "Where is the wisdom? Lost in the knowledge. Where is the
knowledge? Lost in the information. Where is the
information? Lost in the data. (adapted from T S
Eliot...)"

Kawika Holbrook,
Senior Writer,
Xceed Inc.
- "Communication cannot bore people into action. As more people
realize this, fewer people will see something like the Clue
Train Manifesto as an
aberration."

C. Michael Cody,
Marketing Director/ Project Manager,
ActionWeb Services
- "In an industry where you lose credibility if you aren't
actively inventing acronyms to complicate otherwise simple
concepts, we finally find a source for real people. I've
become so lost in all the b**s*** we've created as an
industry that I find the pure joy of what the Internet can
really do is lost in all the lies that the marketing
departments and corporate spin doctors are creating.
Amazingly enough, the big brother isn't government reducing
language to alienate thought, but instead it's the marketing
departments and techno-freaks creating so much clutter that
any worthwhile thought and discovery is masked in the
cynicism we've all developed from the quagmire of unique
branding strategies."

John McDonnell,
Freelance writer,
Really Useful Sites
- "Along with the other changes, the Net is making profound
changes in the way we talk to each other. It's making our
language freer, more personal, more emotional. The kind of
corporate-speak and bland PR some companies are still using
on their Web sites identifies them as being clueless as to
what's happening."

David Thompson,
Cossack
- "And let's say something about business media, that glorify
the dehumanizers of the marketplace...and the business
departments of the universities, that seize on jargon and
statistics as an easily packaged alternative to real
understanding...."

John Hatfield,
Proprietor,
Enviro-air,
johnsshack
- "It is of extreme importance that we all communicate this
message as often as possible for the sake of all of our
personal freedoms."

Al Boss,
Web Developer,
Personal crap
- "If you could somehow put a CLUE into a suppository and ram
it up their butts, a lot of people in corporate
decision-making roles still would not be able to absorb it
into their systems."

Gary Yokie,
Internet Content Coordinator (Webmaster),
Houston Independent School District,
yet another personal www page
- "We have finally developed a medium in which the audience
dictates the content. Those who claim to corner the market
in the Internet marketplace do so out of ignorance,
arrogance, and at their ultimate peril. Traditional, top-down,
authoritarian assumptions about what your clientele wants
(or deserves) to know will flounder and fail. If would-be
web monopolists do manage somehow to prevail, the
bootstrappers and innovators will flee in
droves."

Ian Foo,
President,
2-Lane Media
- "Gentlemen, I've been preaching the same issues to all our
corporate customers and most respond by spending too much
money in the wrong places and too little in the right ones.
Most common misconception is that a web response is an 'IT'
issue. Very few even understand what I call 'Web
Ergonomics', i.e. interaction with one's web interface must
be intuitive and as natural as 'speaking'. Keep up the good
fight. My only concern is that the 95 items is waaaay tooo
loooong for most CEOs to go through. We need to bring it
down to 10 commandments! Worked quite well for Moses - the
father of bullet points!!!"

John Pescatore,
Senior Consultant,
Entrust Technologies
- "While I think there is enough clue-less spending going on to
feed existing marketing methods for several more years, the
manifesto should be a checklist for clue-full consumers to
help educate (or select) their favorite suppliers. We need
to reinforce clue-mania by voting with our
wallets."

Luanne Flikkema,
Seeker after Truth,
Gateway
- "The day of reckoning is upon us and only the righteous shall
be uplifted. Yea, verily. Those who will not listen shall be
cast down. And the cows shall trod upon them."

Chuck Meister,
Changing,
Novell
- "Novell should be lapping up this direction and attitude like
thirsty dog on a hot summer day. I think were getting it
with the consumer having control over their own identity!
http://www.novell.com/press/archive/1999/03/pr99028.html"

Tom Schryver,
Consultant,
Technology Solutions Corporation
- "The Manifesto is reality. Accept and deal with reality, or
it will deal with you. Please continue to evolve this into
guidelines and assessment criteria which individuals can
trust (a brand?) and to which organizations can act and
aspire. There is too much positive desire and
certainly a dire need for this to become more than a bold
statement of the obvious, necessary as it
is."

Dick From,
Hyper-Informationalist
- "Cluetrain ... a tentative thrust of a nostril above the
primordial sludge. To fully escape the sludge it's important
to consider why it sucks us down. If we have a problem, say
a broken leg, and come up with a solution, say a cast,
keeping the solution after the problem is gone (or if we
never had the problem in the first place) is the same as
having the problem. It's hard to win a race when wearing a
plaster cast whether your leg is broken or not. Despite
four-plus decades of computers, we keep re-inventing our
problems by re-inventing the same old solutions made faster
with computers. We've replaced the horse with a car then
hitched the car to a buggy. We're faster than the horse but
limited by buggy speed and cornering ability. Today, I am my
own publisher and broadcaster almost as an accident of
technology instead of an intent. I'm sure 'they' wouldn't
have let it happen had they only known so let's not be too
critical. But it's okay because, for the most part, they
still don't get it. They prefer the ooze. They think the
sludge is important. These people will not be convinced.
They will, however, be outlasted. They are extinct, they
just don't know it yet."

Larry Melby,
President/CEO,
LABOR LOCATORS
- "We haven't done anything with our home page because I hadn't
seen anything I liked. The manifesto gives me some great
ideas that promote our company as a place where people do
better."

Thomas H. Del Porte,
Principal,
Kennett Franklin Associates
- "As a provider of information to companies, I have seen
enough of what is killing the creativity of mankind. This is
what I have been saying to anyone who would listen for as
long as I can remember."

Robin Seidner,
living, breathing person,
Copy Diva
- "When i read this, i kept remembering the book by Gordon
MacKenzie called 'Orbiting the Giant Hairball: A Corporate
Fool's Guide to Surviving With Grace.' Cluetrain is like
Orbiting instructions for the net. Makes me glad, once
again, that i work from the outside (as in freelance), and
not in the life-sucking walls of corporate
wherever."

Alicia Springer,
Marketing Writer,
PeopleSoft
- "It's a lot to unlearn for veteran marketing types, but we'll
have a good time trying."

Tom Frye,
Brujo,
Coyote Solutions
- "Finally, a no knucklehead zone on the net. Bart Simpson in
cyberspace. This is the place for the ceo to take his
porcine bonus check and get a
clue."

Gretchen Williams,
Student, Computer Support Specialist,
Empire College
- "Your ideas fly in the face of everything we are learning in
our Management Communications class. Are you married? I am
in love with you. Just kidding. I am in love with your
ideas, which are unquestionably right-on. A group of us are
going to present your manifesto to the whole class (40
computer support students) in about 4 weeks. By that time
I'm sure everyone will have read your page. Everyone,
meaning all 100 million households in America. I may be back
to rant later. Love,
Gretchen"

Claire, Business Manager, The Acacia Group
- "this rings so true. the networking industry is my field of
study right now, and i really believe this is right on!
y'all have expressed here what everyone i think has a sense
of but never could quite put words to it like you
have."

James Bair,
Teacher, Software Author,
English Plus
- "95 Theses, eh? Well, they won't have the effect on our
eternal souls like the 1517 version, but the Reformation
succeeded thanks to the newly invented printing press. The
Cluetrain Manifesto reminds us of what is really important
in business - all businesses work for the
customer."

Britton Manasco,
Editor & Publisher,
Knowledge Inc.,
The Executive Report on Knowledge, Technology and Performance
- "Bravo!! But why limit this manifesto merely to clue-impaired
corporations? They must compete to survive and surely they
must heed this warning if they want to compete. What about
the government-run education monopoly? Can you imagine
having one dealer from which you could buy your car or
computer? That's how the mass education system 'works.' It
may not be mistreating you or me (anymore), but it's
mistreating our children. This train clearly has other stops
to make."

Jock Gill,
Principal,
Penfield Gill, Inc.,
My personal compost heap
- "I agree with the WSJ's Petzinger. This is 'absolutely
brilliant'. I list ClueTrain at the top of my own web page
as a place to go first! Then come back and read my 1996
presentation on Conversational Marketing -- We are toiling
in the same vineyards. The company and synergy are terrific.
Please spread the word."

Russell Fish,
one-of-many,
The Open Records Project
- "Information is power. The Web the amplifier. There are secrets
no longer. Everyone will know everything, and we will all be
better for it."

Tom Perry,
President & CEO,
Avion Flight Centre, Inc.
- "Fascinating. This is kind of the way I've always operated
and I'm glad there's a credible movement behind it. Real
humans answer my phones and I insist that all email be
answered - personally - within hours, and it irritates me to
do business with companies that act otherwise. A question: I
wonder if the MBA schools have a
clue?"

Steve Berryman,
Manager,
The Sports Authority, Lancaster, PA.
- "Thanks to the Wall Street Journal for the clue to your
existence; I had only recently gotten online and come to
many of these conclusions independently
myself!"

Dave James,
Head of research ,
MPCT corp
- "In the 70's corporations changed their systems every 10 yrs
or so. In the 80's this was more like 5 yrs in the 90's it
tended towards 1-3yrs in the 00's corporations using web
front ended component based systems could switch out after a
transaction if they think they need to. But then again so
can customers. If you're too busy to respond you'll die,
evolution taught us that."

Steven Turner, Sr.,
Plain old Programmer
- "Thanks for putting many of my thoughts 'on paper'.
Corporations must lighten up. As Harry used to say, they are
taking this way to seriously."

Timothy Delaney,
Public Affairs,
AARP

Jane Rock Kennedy,
Artist,
Stop The Hate,
RockArtifacts
- "When corporations talk to me as if I am an idiot, I take my
ball and go home. Imagine how pathetic the old corporate
playing field will become when the only players left
standing on it are the ones without balls. . . Sign me
up."

Robert Dowling,
SVP Technology,
Ruder Finn
- "WARNING: Cluetrain should not be taken on an empty stomach. Side
effects may include itching, nausea, sleeplessness. Do not
attempt to handle heavy machinery while under the influence
of Cluetrain. We hope for conversations. We expect sincerity. We demand
candor. We will not accept abstracts, illusion or ulterior
motives. Our job is to facilitate at all costs. Cluetrain is
evolution."

Michael Alan Miller,
Software Engineer,
BV Solutions Group
- "As an IS student, 20 year vet of the 'old' company, I am
currently embarking on a new journey. This stuff is
inspirational to say the
least!"

Mark Bruton,
Managing Director,
MegaBlast
- "I largely agree with the gist of the manifesto. For the
first time in history, the single man's quest becomes an
entire cultural revolution within a few billion electrons in
a passionate sweep of home
truth."

Dik LeDoux,
A guy reading your manifesto,
me
- "I agree that corporations spout 'happy talk' in monotone.
But the ClueTrain spouts 'revolution talk' that is simply
inciteful, not full of insight. Some good points, but jeez -
lighten up."

Richard Spann,
Infra Systems Engineer,
Oracle
- "Well, this is really cool. You've put into words thoughts
that I didn't even no I had ... until I saw them in
print."

Roberto Leibman,
Many things, changing minute by minute, but project management and software engineer.,
Talaria Research,
home page
- "Wow! Very similar to concepts pertaining to 'the quality
without a name' espoused by Christopher Alexander, also
really out of the box in the sense of Goldratt. I sign
proudly!"

Joe Kozlowski,
Information Resource & Process Development Manager,
"A Large, Very Conservative Multi-National Corporation"
- "There was a time when ideas took flight once they were
written down. Things are now moving so fast that by the time
ideas are written down, they have already become historical
observations. Perhaps the cluetrain is more an observation
of the present than it is a view of the future. As in:
'We've looked into the future and it is
HERE & NOW.'"

Brian Hawthorne,
Consultant,
Somewhere.Com, LLC,
Echoing walls
- "I am glad to see that after all these years, Levine, Locke,
Searls and Weinberger (sounds like a new Internet Law Firm)
finally got a clue. I wish them much luck in their
endeavors. After 5 years of having people pay me to tell
them that they had no clue, and watching them miss the
cluetrain every time, I finally gave up. I'm headed for the
woods. (Brian Hawthorne was co-founder in 1994 of Utopia
Inc., one of the first Internet consultancies on the East
Coast, which has long since been swallowed up and digested
by USWeb--Utopia, that is, not the East
Coast)."

Michael Lehman,
System Architect,
Cereus Design Corp,
home page
- "Clues are always a good thing. I spend most of my days
looking for them so I can take effective action, not just
random stabs. Anything that encourages people to interact as
people instead of faceless organizations is good. The truth
is so hard to extract from most corporate-speak that often
the difference between recommending one product over another
is the result of human interactions and not features nor
price. The truth is hard to remember day-to-day so remember
to leave crumbs to help others find their
way."

Vanessa C.L. Chang,
none,
self-employed
- "Love it! Companies' myopia also prevent them from
recognizing potential smart advisors/employees - they all
want to hire someone that looks good on paper and will
impress others. They like to listen to the buzz words, are
impressed themselves and miss the real
opportunities."

Dave Rogers,
Project Manager/Instructional Designer,
Learning Systems Sciences
- "It came to me one recent night like a flash: CONNECT AND
EMPOWER. The revolution nears. The people are
connecting--and in so doing find power. The people are
empowering--and so find connection and community. Those
resisting will soon find the empowered community
unstoppable. The old guard smells change in the wind and
trembles. The walls will fall, the towers will topple, the
detritus of decades of org charts and 'corporate' will be
swept away. Hallelujah! Sign me
up."

Mike Richards,
Driver of Market Enablement,
IBM,
My own place
- "Business exists to enable their employees and their
customers to accomplish their missions. I do not fear the
media or clueless business... I pity them... and I also get a
hell of a good laugh at some of their antics! I also love
causing trouble at my own company... which of course is not
trouble...just sharing 'clues'."

Mel Earp,
Technical Director,
Sema Group
- "I am me. Respect me for what I am rather than what you want
me to be, and will do the same for you. I will be open and
honest with you and I expect the same in return. Betray that
trust and I will simply move to where it is not betrayed.
This behaviour defines the new connected world, its markets
and its servants."

Dana Blankenhorn,
editor,
a-clue.com
- "It's hard to object to the obvious (although I've tried).
Bureaucracies remain important, and many people prefer not
to be free agents. But the importance of free agents is
rising (I'm doing quite well, thank you) so who can
argue?"

Ken Fricklas,
Chief Technical Officer,
PC Menu,
A really old home page
- "The very purpose of the corporation is evolving to a genuine
customer support role. In the 18th century, the founders of
this country limited the concept of a corporation to the
role of a group of individuals with no rights of its own. It
took the wealthmongers of the 20th century to subvert that
into an entity with more rights than any individual, and the
same 'personal' rights as an actual person. Lets make the
21st century a return to the individual as
sovereign."

Karen Griffin,
SneakerLabs, Inc
- "Yeehaw for people! I immediately emailed the ClueTrain URL
to all my co-workers, which includes the President of
SneakerLabs. We are a company of individuals who try very
hard to live by the ideals that are espoused by ClueTrain
and the many that have signed on to the 95 Theses. We can
only hope that the train not only keeps chugging but keeps
getting longer and more
populated!"

John Martin,
13clocks
- "Communication is the basis, the essence of our human
existence. It's the supporting medium for our ongoing
evolution. It defines us. Some say that we're really no
smarter than the animals, just better at talking about it.
If you do find a clue, pass it my way. I've given mine to
someone that would use it."

G. Richard Ambrosius,
Problem Solver,
Phoenix Associates
- "The control freaks that have dominated corporate American,
the halls of academia, and the public sector must be in
total depression and the manifesto gains signatories. The
consumer knows what they want and the Web provides a vehicle
to find it. Technology has opened Pandora's box of consumer
discontent while satisfying their need to control their own
destiny. All aboard the
Cluetrain."

Brian R. Kinkade,
Marketing Rogue,
A Fortune 500 I don't want to promote
- "Get a CLUE. It's not about business. It's about YOU. YOU are
the CORPORATION. Everyone else is a customer or an employee.
Be a better human. The problems we face as described in the
manifesto is due to the lack of humanity in mankind. The
'wall' is in you. Let your heart out don't be afraid. The
ones that step on you will never be happy. But YOU WILL HAVE
JOY!!!!!!! :) This is not about a revolution of consumers or
employees. It's a REVOLUTION OF SOUL. Figure it out. It IS
THE NEXT WAVE."

Thomas C. (Tom) Bauer
- "Well, INSPIRED! Even us in the know, sometimes need to be
reminded. Also beware of words such as 'professional',
'cultural' , their variants, and other lofty but vaguely
defined words of abusage. Kindly challenge those that would
(ab)use such words by asking for their
definitions."

Rick Olson,
President,
Internet Business Center
- "Isn't it amazing how uncommonly good common sense is so
profound yet often unheeded? Web sites and other electronic
communication need to focus on the real human needs of the
readers, instead of corporate missions. Thanks for putting
into words what a lot of us have been
thinking."

Pere Albert,
e-business Solution Manager,
IBM Global Services,
some nice pictures
- "Having read about that security guard distributing copies
overnight, I got up, looked for my badge and gun, and got
into action. I translated the 95 thesis to spanish. I then
sent them to some high level execs I happen to
know."

Kit Taylor,
V.P. of R&D,
Freedlight Software
- "A thunderhead of the coming storm! Taken for granted here is
universal access, and universal maximum education. Much of
what passes for clues today is merely old habits... This is
a refreshing change."

Eric Kraai,
Consultant,
KPMG LLP
- "This rocks. We are not sheep. It has been proven throughout
history that repression gives birth to
innovation."

Robert H. Petersen,
Instructor,
Boeing Learning, Education, and Development
- "I work in a very scary place. Fear is a baseline and
command and control are covertly present. Much of what is
important is considered not to be talked about. I'm just
trying to live up to a work ethic, raise my kids and pay my
mortgage."

Bruce G. Bratton,
A unique and individual mind.
- "The manifesto helps motivate and guide me to accomplish a
particular goal I established approximately six years ago:
To abolish the concept and practice of boards of
directors."

Philip Austin Franco,
Internet Marketing Strategist,
Mercenary Interactive
- "I find all of these statements to be true and accurate. They
will be the foundation for every site that I build and/or
consult."

Tom Hergert,
Video and multimedia producer,
Virginia Tech
- "Well put, y'all. I'd add that these thoughts apply equally
to universities and other purveyors of education, especially
the on-line variety. Our customers and communities are a bit
harder to define, but that only makes the challenge more
interesting. Are our customers the students, their parents,
prospective employers, or the culture at large? The
cluetrain's questioning can help answer that one
too."

David Groff
- "What an impressive list of copycat CEO's. Maybe I'm just in
a bitchy mood today, but I think your going to get buried in
'me too-isms' if you don't keep moving. Time to append the
manifesto boys!"

John Rudy,
Webmaster, online columnist,
The Morning Call,
Resume
- "I was a bit puzzled when I received the e-mail from Peter
Hern, but having now visited the site, and seeing what it's
about, all I can say is 'Bravo!' I'm glad to see that
someone else thinks that the corporate doublespeak BS needs
to stop, and that we need to start being open and honest
with our supervisors, our customers (our people!),
and most importantly,
ourselves."

Jonathan Miller,
vp product management,
PeopleLink, Inc.
- "Business has always been about meeting the needs and desires
of their respective market(s). The Internet empowers
businesses and consumers to communicate through much more
dynamic and productive vehicles. The new Internet
communication vehicles build a stronger relationship between
suppliers and consumers. This stronger relationship presents
the opportunity for the suppliers to produce products and
services that better meet the needs and desires of the
consumers."

Bill Hennessy,
Sr. Systems Analyst/Web Project Lead,
Meridian Enterprises Corp.
- "Social entropy--the second law of thermodynamics applied to
people, organizations, and cultures--is a law of nature.
Even the makers of I-Gear and Firewall-1 cannot decrease the
amount of disorder in a
system."

Bill Womack,
Lead Developer,
Grady Britton,
my own site
- "As a devotee of Web culture, I've been feeling a bit
unfulfilled after a recent move to advertising. This
document explains why! My co-workers encourage me, though.
Even in industries that are part of the problem, there are a
great many brilliant stars trying desperately to
shine."

Mark Walker,
Migrant Electron Farm Worker,
mammal,
COmac
- "Our children's children will read about what we (the clued
and the clueless together) did with this opportunity. Make
them proud."

Sean Ponder,
Systems Admin,
Wilson and Associates,
home page
- "The Corporations are afraid of the market and the consumers
fear corporations. When will they realize that they are us.
Long live the economic
revolution."

Kitty Mead,
graphic artist/webmaster,
Ink2Art,
FullMoon Graphics
- "My sentiments exactly! My personal web site has become quite
popular simply because I treat everyone as if they were
friends in my home. The same is true for my business. Life
is really too short to wear tight
underwear!!"

Keith Weiskamp,
CEO,
The Coriolis Group
- "This is a great concept, and a much needed one. I think the
core ideas and philosophies communicated here will lead to a
number of significant changes and innovations. Over the past
year our company has benefited enormously by working with
our customers closely in a collaborative fashion. To be a
destination of the future you've got to open the door real
wide."

Donald S. Teel,
President/General Manager,
Prudential Foothills Real Estate,
SunLiving
- "Cluetrain's Manifesto serves as a wake up call to all of us,
the pre-trained institutional CEOs, whose flow charts, cost
analysis and box-like mentalities have strapped us to
budgets, management memoranda and frankly corporate dung,
rather than freeing us to human conversation, the true
source of ideas, movement and certain happiness in all we
do. Have mercy on me!"

Scary, Baby, Ginger, etc, etc.,
Pop Group, Prophetic Internet Visionaries,
Spice Girls
- "A scathing indictment of corporate myopia! (or did somebody
already say that?) Thanks for taking up the cause. We too
were writing about this issue back in '97
(
http://www.lyricshq.com/cgi-bin/display.cgi?file=1470) but
hey, people couldn't see past our hideous outfits and
platform shoes to really hear our message. If imitation is
the sincerest form of flattery, color us
flattered!"

Janey Price Nodeen,
Principal,
Burke Consortium
- "We are a high tech company that is about serving with
passion, nurturing for the long term, and living our dreams.
We feel 'clueless' in the 'dog-eat-dog' world where greed
drives personal values. Cluetrain articulates a philosophy
we can relate to. Having seen your site, we don't feel quite
so dumb!"

Doug Johnson,
VP Systems Design,
JMJ Consulting,
home page
- "What a pleasure to read my feelings about the rest of the
corporate world. I am so tired of being a 'consumer'. I am
human. I make choices. I am not
manipulated...honest."

Christopher F Seay,
Data Analyst,
Saturn Corporation
- "I wholeheartedly agree with the manifesto. However, I'm
troubled that some of my fellow signatories may be part of
the problem, not the solution. How many CEOs, presidents, or
managing partners who have signed this document still cling
to hollow mission statements and bankrupt corporate cultures.
Have the courage to effect radical change; us trench rats
are watching ....and
waiting."

Stan Wolf,
IT Operations Coordinator,
Documentum,
home page
- "The fate the Manifesto foretells for the unknowing and
uncaring will bring a kind of corporate Darwinism into play
that is long overdue. Having long suffered both as a worker
and consumer, I welcome the
shakeout."

Peter Lawrence Boatman,
Senior Information Technology Professional,
University of Minnesota
- "We often forget the education and government sectors when
speaking of markets. But it's the same thing there - even if
the 'lip service' at the top appears genuine, when you try
to clue in the clueless among your colleagues, it's like
'Huh?!?' Jim Buckman, Director of the Juran Center for
Quality at the Carlson School of Management, suggests
'managing up'. In order for that to work, however, the
managers that you are working with have to have a minimum of
cognitive skills."

Douglas Eadline,
President,
Paralogic, Inc.
- "Great stuff. You know, in one sense, if you have to read
this, you are probably too late to the party. This wisdom is
self-evident to those who have their sleeves rolled
up."

Richard H. Troxell,
Technician,
Binney and Smith Inc.
- "Again the old man says, Don't let a crow poke you in the
eye. Wake up Corporate America your employees and consumers
are getting to know you."

Alexander Repiev,
30-odd years in Russian advertising and marketing. Sick and tired of dealing with IT marketing idiots. Now selling Russian horses.,
My horsey site
- "Fantastic stuff for soap-box preachers! A charming version
of the Communist Manifesto! A bunch of bearded rebels with
Internet Kalashnikovs had a vision: Love your marketing
neighbor, lest neighbors begin to love each other on the
Net! What is a professional marketer, especially in FMCG,
supposed to make of it; the guy who is absorbing, preaching
and IMPLEMENTING in 'human voice' elements of customer
satisfaction, partnersell, WIN-WIN, platinum rule, 'think
big, be small,' and other time-tested 'US-made' marketing
wisdoms. If Internet wash-ups is the only way for the IT
community to get some marketing -- WHY NOT! My years with
DEC, Bull, Xerox, Microsoft and a host of Russian IT
companies showed that the binary brains of IT techno-freaks
are immune to even the simplest marketing ideas. I couldn't
get IT employees (not CEOs!) not to speak to SOHO newbie
'human beings' in the digispeak of 'SQL Pass-Through,'
'Referential Integrity,' 'Rich Event Model,' etc. Apropos of
the Net, it's a double-edged sword. You already see around
packs of net Mowglis, scared witless by the non-virtual
world. The Net is no conversation over a glass of something,
it's exchange of info! It is just another carrier, a
disorderly heap 'managed' by search engines created by
idiots! Anyway, strip the Manifesto of all padding - you are
not in Russian Parliament after all! - so that IT
Cluetrainees might 'nail it on the wall.' You never
know."

Darrell L. Jones,
President,
Starburst Wellness Resources
- "Untold numbers of us who are small, home-based business
owners have left the corporate world to show how it can be
done. Enough insanity! Dignity, integrity, trust, and
relevance prevail in the hearts of millions--and have found
a route to manifest."

Kevin McCaw,
Senior Network Specialist (a.k.a. Project Manager),
Bank of Western Australia Ltd.
- "With your permission, I intend to circulate the (manifesto)
document to our e-commerce section. That should shake them
up a bit. I won't bother with Marketing 'till they can tell
the difference between a disk and a PC. These comments are
my own and do not represent the opinions of BankWest or its
associated companies. Respectfully, Kevin
McCaw"

Dr. Jennie Wong Simpson,
Performance & Rewards Consultant,
William M. Mercer, Incorporated
- "Corporate America is undergoing a paradigmatic shift in its
relationship to workers. In the information age, large
organizations must negotiate a new contract with employees,
one that does not rest on the assumption of lifetime
employment. For it is those companies which engage their
employees in open and honest dialogue about the new covenant
who will prosper in the new world of
work."

Claudia Klinger,
Webworker,
Klinger Webdesign & Publishing,
Claudia Klinger - Works and Words
- "Hopefully this manifesto will convince many people to change
there behaviour in doing business! Being human, producing
needful things and talking to anyone like humans is just
enough!"

N. Sriram,
The National University of Singapore,
future homepage
- "You'll be surprised that lots of academics haven't got a
f***ing clue! They actually believe that anonymous lurkers
are waiting to 'steal' their obscure 'works' if they were
freely accessible and the publishers are only too happy to
reinforce this mistaken opinion. Even though I am not a
physicist, I salute the people at http://xxx.lanl.gov who
seem to have been fed a healthy dose of clue rations and
hope that this clue-virus will completely colonize the nerve
cells worth inhabiting."

Mike Cumings, Jr.,
Business Analyst,
John Deere Credit
- "I've been trying to bring large corporations to the Internet
for years. Most of them haven't understood what it meant to
join into the Internet culture. This manifesto states it
very clearly, perhaps someone will
listen."

Gregory Frost,
Author,
Home Page of Gregory Frost
- "Your words speak volumes. As is inevitably the case in
science fiction, when the future truly arrives, it never
looks anything like what was imagined. In fiction, the
people are caught off-guard and the evil corporate entities
are in control. Whoops."

Roland King,
Vice President for Public Affairs,
National Association of Independent Colleges and Universities
- "Peasants with electronic pitchforks! The manifesto begins to
describe what many of the more enlightened of us in the
often (and, yes, appropriately) maligned profession of
public relations have been saying to deaf ears for years:
listen carefully, say something real and meaningful, start a
conversation."

Stephen Hunt,
Managing Director,
Science Fiction Crowsnest
- "Three bricklayers working together were asked what they are
doing. The first says 'I'm laying bricks'. The second says
'I'm making a wall'. The third says 'I'm building a
cathedral'. Life at work should be about building
cathedrals."

Karen Cook,
TerraceWeb Design
- "Down with commercials full of the sexual ecstasies of
rubbing brand X shampoo on one's head, anthropomorphic
bleach bottles and men in turkey
outfits!"

Vipen Mahajan,
Principal Consultant
- "Have we forgotten the developing countries, where this
blatant top down approach is so deeply entrenched that ALL
human activity has come to a halt, and depends upon a few
chosen, and corrupt, rulers. The internet and intranets will
bring them down, let us hope they don`t scuttle the ship
while they go down."

Graham Gillette,
President,
Pinnacle Communications, LLC,
Pinnacle Communications
- "Our company was founded to help organizations find new paths
through the marketplace. We try to help bridge the gap
between people and our clients, the companies who serve
them. We subscribed to the tenets of the Manifesto before we
knew it existed. Now we use it as our company creed. Well
said."

Andrew G. Hargreave, III,
Dir., Technical Infrastructure,
Geneer,
Just me.
- "An amazing collection of common sense that comes up and
smacks you between the eyes and screams, 'Hey...you awake in
there?!?!' I hope that I can help promote and drive this
idea into as many people as
possible."

Robt. W. Woolsey,
Secretary,
Medical Program Consultants,
home page N/A
- "A very interesting concept. Having just retired from an
international corporation and set up, with a couple of other
guys, our consulting business. I am curious about how you
envision this dialogue working. Inside we had the beginnings
of a process to include clients on committees on quality,
service and product but it followed the old 'have a meeting'
format which turned everyone off who was too busy and
stressed to get their multiple jobs done and attend the
required internal meetings to be interested in another set.
Besides the dialogue was limited both to clients and to
company proscribed programs. Not much room for real dialogue
there. With genuine interest,
Bob"

Robert Szarka,
Managing Partner,
DownCity, LLC,
(Rob's spartan personal web site)
- "Frankly, your 95 theses suck. Five would have done it. But
the weird thing about signing this manifesto is that I'm
signing on not to a document, but to a web site and the
ideas that its collection of links represent. I will leave
it to someone more inclined to think Deep Thoughts to say
what that means."
[Frankly, your comments suck, but we're putting them here because we
can infer you've been thinking Deep Thoughts yourself. ;-)]

Dianne Bayley,
Director: Marketing Services,
24-Seven Global Interactive Marketing
- "About time we joined forces to stamp out the global 'we
serve fast food no matter how long it takes' syndrome."

Rick Sareen,
Partner,
Media21
- "Thanks. I've been looking for this set of words for some
time now."

John Loty (fairgo)
- "People (including me) are unreasonable, illogical and
self-centred but they are what it is all about. Individuals
who are being recognised, by this Manifesto, as
individuals. With differences that do not conform to the
theories and targets. Congratulations Horseman. May you keep
riding."

Steven Carlson,
Moderator,
Online Europe list
- "It's long been a cliché that the Internet is changing the
way we do business. I would argue that the differences are
so profound we're only just beginning to grasp them. Once in
a great while you read something that really makes you sit
up and think. Thanks,
cluetrain!"

Brian G. Clark,
Attorney at Law, Publisher and Editor,
the IQtalent Newsletter,
home page
- "The cluetrain manifesto memorializes the fundamental shift
in business communications providing the free-agent
opportunities that IQtalent celebrates. I think it's almost
too late for traditional companies, with their
self-important marketing executives, and good riddance! The
new economy is a complex, interrelated web of projects,
where empowered talent convenes as necessary, interacts
intelligently and openly with the marketplace, and then
disperses. And it works better - what a
concept!"

Michael Dowell,
Marketing Communications,
CheckAGAIN
- "I think the photo on the index page of cluetrain.com says it
all. Corporate success (or failure) today depends on whether
these new communication philosophies will be adopted or
not."

Just call me Verity,
Information Architect,
VerityWeb Pty Ltd,
The Truth
- "Thank you thank you thank you. Applause applause applause. I
was just referred to your page this evening and I have to
say, I'm glad to discover that, as a company owner, I'm not
the only one thinking the thoughts you have
presented!"

Ed Redensek,
President,
Ignition State, Inc.
- "For some, immediate action should be taken. For others,
significant change may be further down the road. For all,
strategies must be consistently revisited to keep up with
accelerated business
models."

Leslie Malin,
Creative Wise Woman,
Earth Medicine, Inc.
- "Hurrah! I have been preaching the 'human side' of business
imperative for years and was delighted to read your
manifesto. The challenge today is to create communities of
people who share a higher vision of what is possible for
themselves as individuals as well as for the workplaces and
businesses in which they participate. Truth telling,
commitment, listening hearts and some kindness can go
further than anyone can imagine! Thank you for having the
passion and clarity of vision to create the cluetrain
manifesto. I'm sending it to everyone I
know."

Moe Pitman,
Programmer,
Three-Sixteen, Inc.
- "Gee, a list of symptoms straight from all the places I hated
working for! Left hand doesn't know what the right hand's
doing? Nah - left hand doesn't know the right hand exists...
It's good to know somebody else gets
it!"

C. Soucie,
Cultural Voyeur,
Observation Deck
- "One world, no really, we live in one world. Lots of people,
all of them full of ideas that can always be traded for
better ones*. The great thing about humans is that their
software is not hardware dependent. *See, just
happened."

David S. Nielsen,
Web Marketing Guy,
WarpSpeed Communications
- "I've been trying to explain this concept in my company
without knowing about the manifesto. It's gratifying to know
that others are seeing the same problems and
solutions."

Martha Moran,
Employee Communications,
A large pharmaceutical company
- "As a professional communicator for a large corporation, I
think you're right to conclude that corporate management has
their head in the sand about the future of communications.
In my profession, we run into this wall of opposition and
denial every day. Bravo! I'm a huge fan of cluetrain and
will pass the word along to my
colleagues."

Clark Brady,
President,
Strategy 1st,
home page
- "You pot stirrers... Finally we've gotten beyond the noise of
the internet to illuminate what has to be different. BTW,
What's the cost of getting a clue to 80% of upper and middle
US management? (sign me up for $5) - Is there any way that
one of you could be a speech writer for a 2000 Presidential
candidate? Getting a clue from the cluetrain could be a
great political platform. Hey - Maybe, just maybe, getting
a clue can displace the km (knowledge management) hype. How
fast do you think vendors will be spinning their products
with 'We've got the clue and we can help you get one too...' -
I'll bet that signs announcing arrival and departure times
of the 'Cluetrain' are appearing all over America. Too bad
the people who should get on board are the people who will
derail most efforts in biz today. - This manifesto demands
guts... Who's got 'em? Send your nominations to
letters@cluetrain.com"

Robert G. Sullivan,
Director, Internet Product Development,
HBI Consulting,
Robert G. Sullivan's Home Page
- "I don't think you can 'get this' until you have 'lived' the
Internet - used e-mail, surfed the Web, etc. Until the
people who run these companies 'live' the Internet, they and
their companies won't 'get it'. Eventually, they'll be
replaced by those who have lived and breathed as part of the
new world community."

Joel "Wemmick" Downs,
Editor in Chief,
Gamers Extreme
- "After reading this, I came to the conclusion that I have
half a clue. I used to have a full clue, but lost half of it
when I became 'too busy.' This reminded me of the other half
of the clue, and renewed my dedication to keeping in touch
and close to my audience."

Heather Miller,
Soon to be College student
- "Finally! I praise all of the people that worked to write
this, and all of the others who support it and signed! I
have thought/felt this way myself for a while but never had
the 'guts' to speak up. Thank
you!"

Nick Nicholson,
President,
Secure-X Technologies, Inc.,
Utopian Petri Dish of eViral Prototypes
- "Si!, See!, Si! ... and all this time I considered it to be
an off-kilter cerebral hemisphere on one side or the other.
Thanks for the validation: I see now that this point of view
is shared, spreading and just plain 'connected.' This is
especially comforting in light of the many social constants
that appear to be rapidly deteriorating - undoubtedly to be
blamed on this unbridled
medium."

Kristin Zibell,
Software Engineer,
IBM
- "When I woke up this morning, I didn't know that I would get
to read 95 statements of truth, change, and wisdom. They
made the my brain spin and cheeks flush. I don't know how
I'll work today with these ideas floating in front of my
eyes."

Kenneth Vogt,
I have a title?,
Octane Software Inc.
- "So the bruises on my forehead from bashing my head against
the wall all these years have not been for naught. I'd
cheer, but the sight of ugly, painful death doesn't make me
happy. Oh, but would these dying companies just die and get
it over with! Then those of us who have a glimmer of sense
can get on with it."

Andrew Deal,
President (One Man Show),
CGI Productions,
home page
- "I agree with most of the theses, and find them quite
refreshing. A number of them, however appear contrived from
a spiteful sentiment."

stephen barnes,
internet services director,
BPX Internet,
home page
- "This is one of those disturbing propositions that seem
unbelievable at first... then time passes and what was
prophesied comes to pass. When I first discovered the Net
years ago, I was excited by what I saw as a manifestation of
the 'global mind.' What was previously hidden was now being
published for all to see: the good, bad, and downright ugly
(everyday human thoughts revealed). When Joyce published
'Ulysses' the official opinion was that it was 'pornography'
but it was in reality a careful rendering of everyday human
internal experience. It is interesting that the 'official'
elements of society were so shocked by what is indeed quite
commonplace. The Cluetrain Manifesto describes what I have
always believed, and continue to sense at ever deepening
levels: human society is undergoing some fundamental
changes, and that these changes are being driven by our
technology (as they have been driven in the past).
Communication is fundamental to our species, and the means
of communication change the nature of communication.
Changing modes of communication then drives change in the
society. Some people (markets, businesses, governments) will
most definitely be blindsided. The message: don't be one of
them."

Brad Cohen,
President,
Cohen Capital Technologies and Neural Technologies, Inc.
- "Thank you for writing what most people truly know is right,
but are afraid to say."

C. Peter Clough,
President,
E-Base Systems
- "It is crucial to remember what an incredible revolution we
are participating in everyday. I have been running so long
to stay with the pack, that I had not stopped for some time
to see how far we had come. Better Faster Stronger Smarter -
The Cluetrain Manifesto - Be Here
Now!"

Lennart Palme,
owner,
Galap International,
home page Business In The 21st Century
- "Right on!!! The power of the internet and the promise for
the future is 1 to 1 communication - people exchanging ideas
with each other on a very personal level. I appreciate you
starting a dialogue which will tend to encourage and empower
people to participate. We must break through the phony
hierarchy of big business and big
government"

Shawn Johnson,
President,
Bleu22 Studios
- "So it is nice to see a unified approach. Companies,
individuals, and Corporations need to acknowledge this
growing consciousness that eludes them in their daily
pursuits to lend a deaf ear to this rapidly changing market.
The Cluetrain is a longtime coming, and many of us find this
to be a confirmation that the show is about to begin. try
not to blink...you may miss it!"

David W. Martin, MD

Kamer Davis,
Senior Vice President, Technology Practice,
Ogilvy Public Relations Worldwide
- "Public relations can be dialogue, not flackery in an
internetworked environment. Communication has to be
multidirectional. Go
cluetrain."

Sachin Shah,
Sr. Acct. Exec.,
PR@VANTAGE
- "Way to go. This gets to the heart of doing business -- in
this economy or any other."

Bob Stanley,
Founder,
Global Network Privacy, Inc.
- "What is missing in the dialogue is trust. Trust can be
established by a new form of intermediary, the
'infomediary'. The Infomediary protects the privacy and
anonymity of the consumer while providing rich, targeted
access to vendors."

John Angus Stuart,
Most Exalted Emperor of the Department of Pomposity,
Stuart Audio Services
- "Bravo! An articulate call to ethical, human business, the
tenets of which are applicable to a broad range of public
activity. I hope that this finds a way not only to
businesses, but to government and education as
well."

Paul Forbes,
IS Administrator,
Opcode Systems
- "I am looking forward to this mega-meme soaking into and through
our social consciousness. I look forward to the
transformations these ideas will cause; I've already enjoyed
what Linux has done to IT's perspective."

Nick Field,
Group Account Director,
Zinc Ltd
- "Moving into the great world of new media a few years ago, I
have been trying, and mostly failing, to figure out how to
get this message across in the right way to the people I
talk to. (Having previously worked in the advertising and
marketing sector for about 10 years, I realise that we were
probably just as guilty of 'creating' this ridiculous
environment we now find ourselves in.) You guys have hit the
nail squarely on the head. Thank you, I hope this manages to
get the attention it
deserves."

Chet Volpe,
Technical Recruiter,
Highland Management, Inc.,
my personal home page
- "Thanks for articulating our collective position in this
world market. As a technical recruiter, openness, honesty,
and integrity are qualities that I look for in dealing with
candidates, clients, and my peers. None should expect any
less of me."

Arthur Joseph Fournier,
The University of Chicago,
cluetrain's conceptual forbearer
- "Manifestoes, when properly understood and intelligently
employed, are powerful tools for the development of ideal
communities: formed in the spirit of a radical optimism,
these groups share resources and inter-link with one another
through open communication networks and out of elective
affinities, not paranoia, nostalgia, or territorialism. The
cluetrain thing seems like a 'meta-festo' in favor of the
development of such communities. If it really is such, I'm
happy people are paying attention to
it."

N. Pollack,
CEO,
Everyday Angel, A non-profit corporation
- "Acknowledging the human voice leads to understanding
humanity in its diversity. I am hopeful that the impersonal
entities that are using the net become more humane and more
human. Viva La Vox! Get a clue and ride the
train."

Carsten Lilge,
Multimedia Concept Development,
Pixelpark,
home page
- "I just love the manifesto. Like the other famous 95 theses
(for all, who are not historians like me: I'm talking bout
Martin Luther) these theses might have a strong impact. It
least I hope it will be the beginning of the end of
marketing blabla. In all the media-talking about global
players this manifesto might mark the beginning of a new
age: the age of the customer."

Jim Miller,
Pres,
Miller Marketing Inc.
- "Two appropriate quotes for those who don't have a clue:
Bernard Shaw -- 'The greatest problem in communication... is
the illusion that it has occurred.' Cicero -- 'If the truth
were self-evident, eloquence would be
unnecessary.'"

Bill Rattner,
Creative Director,
Viant
- "Gregory Wester of Organic Inc. pointed out that
Corporations go to their caves, customers talk. A corporation
gets close (usually during market research) but then
inevitably pulls away (especially during support). Swap out
'Corporations' for Men and 'Customers' for Women and you
begin to see the disconnect that John Gray's bestseller
illustrated and that the Cluetrain Manifesto highlights so
well."
[oh, you must
mean
Companies Are From Mars, Customers Are From Venus right?]

Jody Lentz,
family home page
- "Hallelujah! There are others who understand the internet
conundrum. An isolating technology and a desire for
community and personality and interaction are not mutually
exclusive. All Aboard!!!"

Steve Pretzel,
Managing Director,
Pretzel Logic Pty Ltd
- "Without doubt this is the future of marketing - and it
reinforces the view that the current Internet may be
over-hyped but the future is way bigger than we imagine. The
real trick for marketers is getting the transition timing
right."

Joe Gallant,
President,
Raysoft Technology Corporation
- "After several conversations with some fellow employees of a
company with a closed 'trainstop' we decided to open up our
own 'railhub' to encourage and foster innovation (conversation) and learning. We will be
listening!"

Jon Love,
Executive Director,
Knowledge Ecology Consortium
- "Markets are not really conversations. Markets are
conversations about conversations. Markets are, though,
composed of conversations, and it's time that these
conversations were conducted in a human voice. Whether we
mean to or not the conversations we engage in generate
ecologies in which we live. You are what you speak (and
listen.) Have you said anything real to today? 'This is not
the age of information. This is not the age of
information. Forget the news, and the radio, and the blurred
screen. This is the time of loaves and fishes. the people
are hungry, and one good word is bread for a thousand.'
-David Whyte House of
Belonging"

Camille B. Atkinson,
Owner-Producer Brown Bettie Prod. Co.,
Brown Bettie Production Co.,
Brown Bettie
- "Well, isn't about time somebody wrote this up? Pay attention
Corporate Zombies, people down the ladder have tremendous
power. The folks in the proverbial mail room, know more
about your customer base and its needs than you do. If you
don't value workers on every level and listen to their
input, you will miss out on vital information."

Mary Rickman-Taylor,
Publisher,
Bristlecone Productions,
Connections
- "95 seems just about right... After more years in more
careers, it's nice to see the laws of physics have not been
repealed. Whether public or private sector, mega corp or
sole prop, metropolis or village, there is something here
for everyone."

Peter A. Toukhanian,
Senior Developer,
PeopleSoft
- "I only disagree with your negative assessment of mission
statements. Well written sincere mission statements really
tell us who you are striving to be. It is only when they are
used for cheerleading that they become cynical,
hypocritical, and insulting."

cheryl soderstrom,
senior consultant,
eds government consulting services
- "George Bernard Shaw said, 'Remember that you are a human
being with the divine gift of articulate speech...' I want
to declare that I am a human being. I want to join the
conversation of my age. I want to come out and
play."

Holger Pabst,
Director Strategic Planning, Member of the board,
PopNet Kommunikation Munich
- "If markets are communications, then content is their driver.
Products, services and relations are the content of
networked markets - not claims, slogans and messages. For
most companies it's high time to stop advertising and to
start delivering. Instead of talking about market shares we
should refocus on the individual client - our share in his
opinions, convictions and in his daily
conversations."

David Henry,
Sales Director,
Guru
- "At last some business sense, humans are humane after
all."

Richard Blumberg,
Webmaster,
The Brew House,
Some alter ego rants and meditations
- "I've been a marketing guy for more than 30 years, and a
cluetrain buff most of that time; I spent most of the last
15 years trying to lure people aboard, as ad agency
founder/exec, as community bbs operator, as ISP, as
consultant. Not many came aboard, and we lost a lot who
couldn't hang on and vanished down some cliff or dropped off
into the desert. RIP. I gave it up a few months ago and I'm
developing a product line to sell through the net. It's very
suddenly possible to contemplate that: a solo venture, with
modest funding and a global, well-targetted reach. I think
it's one of those catastrophe phenomena; you ride the
cluetrain for a lot of years, and it's a mostly lonely ride,
seriously underbooked. And then you decide you're close
enough to your destination that you can walk from here, so
you hop off. And there are all the folks you left behind,
even the ones you left in a desert, saying 'Howdy, isn't
this a neat place?' The thing about a cluetrain is that when
it finally reaches the next station, almost everybody gets
it. The manifesto is bringing us a lot closer to that
station."

Lennart Palme,
Independent Representative,
Big Planet,
home page
- "A revolution is taking place in the way we work, live, play,
communicate and learn. People who try to apply new
technologies to old ways of doing things will miss the boat.
What is required is to use the new technologies to create
new approaches and new targets that could not even have been
imagined in the past. At the same time we must find new ways
of including more and more people so that they are not left
behind."

Timothy Wiford,
President,
The Turtle Society, Inc.
- "Our uniqueness as individuals is the point, isn't it? After
all, all systems (including economic systems) are created to
serve us, not the other way around. Transparent companies
and honest dialogue create hope, and the truth makes us all
free. Honest interaction is like a celebration of
uniqueness, with every word. No pretense, no BS. Ain't
nothing like the real thing
baby!"

A. McMillen,
President,
MediaCopy
- "Your manifesto accurately represents the crazed paranoia
exhibited by the typical corporate mentality. Equally so,
you can hear the fingernails scratching the wood, and the
occasional fist against the wall, as Internet and
communications visionaries struggle to break free and be
heard in the corporate
world."

Michael Eckle,
Marketing,
Nofrontiere
- "All people are great photographers. But some just missed to
put the film inside: Recognition without ambition. Picturize
a network: the 95 theses built up the guide to get the right
camera as well as the right film
inside."

Jack Quinlan,
Hull Maintenance Tech 1st ,
US NAVY
- "Start building our own companies, the old ones just are not
going to get it."

themnax of lananara - low person of the council of low persons of the universe and symbol of the council of low persons of lananara,
coordinator,
lananaran embassy
- "i'm not so sure why you're so worried about businesses not
getting it though. sure the existing order just might
implode if they don't but it's scheduled for obsolescence
anyway. abstractions of value replaced barter because they
were more convenient than dragging your cow around with you
but when you can upload the cow itself (if your cow is
software of course you can do that now. if and when 'rapid
prototyping' (existing forerunner to 'replicators')
capability gets mass produced and cheep this will apply to
all sorts of 'thingies') won't abstractions of value, and the
intermediate step they represent, become an obsolete
inconvenience? just as money replaced land (as wealth) and
land replaced cattle and cattle replaced skill at the hunt -
it is only a matter of time until technology itself, and the
ability to use it creatively, replaces what we today (often
mistakenly) think of as wealth. (cultures which practiced
'potlatching' already understood this but somehow those who
overran them didn't get the point. well the time may not
have been right then but this is
now.)"

Christophe Beauregard,
Informatics Specialist - Software,
Environment Canada
- "Employees are far more important than any mission statement,
marketing vision, or management team. They are our memory,
and corporate Alzheimers won't get you
far."

Suzie McKenzie,
Owner/Editor,
The Clearinghouse,
FyrenIyce Bipolar Web Site
- "I had the miserable misfortune of working on an eCommerce
project for the South Australian government with one of the
largest (if not the largest) web design houses in the
country (whom shall remain nameless). Talk about CLUELESS!!!
If I heard 'bleeding edge' technology or 'death by a 1000
cuts' one more time my meds would have quit working and I'd
have lopped off the head of one of these bastards! I intend
to gold-plate and special deliver the Manifesto to this
bunch of gits and just maybe one of them will get a clue. At
some point (maybe the first 10 minutes) of working there I
knew that talking community, bottom-up infrastructure, and
the natural wisdom of the market wasn't going to get me
anywhere except into another spirit-killing, ear-burning
battle of wits with an unarmed man. We didn't part on
friendly terms, but enemies have never been a problem for me
anyhow...just another asshole on the way to other places so
to speak. So now I'm starting my fledgling newsletter and
doing it my way. Go for it guys! I don't know if you're ever
going to be more than a voice in the wilderness, but by god,
if I can help ya just reach out and touch and I'll be there
in bytes and bits to write or edit or...??? Good luck in
other words :) "

Bob Piedimonte,
Owner,
Self Employed
- "Its time america woke up and found out that we the people
are the power of this country not just the men or women in
the ivory towers or in washington. This manifesto is the
most refreshing move towards business for the 21st
century."

Briana Lawson,
Marketing Coordinator,
techies.com
- "I'm often asked how I went from earning a physics degree, to
Marketing Coordinator at a startup internet company. My
friends tend to view marketing as the 'catch all' place for
liberal arts graduates. I pursued physics because I had
curiosities and I had ideas. Those are the same reasons
that motivate me today, in marketing. Shared ideas and
sparked curiosities will guide me into
tomorrow."

Kitty Harrison,
iBusiness Manager,
Strictly Business Computer Systems
- "I think the Manifesto is right on target. From small
companies like mine to the multinational megacorps, we all
need to put our fears aside and continue the process of
talking to each other until we've reached a common ground.
This is a great first
step."

April Voth,
Recruiting Coordinator,
ObjectArts Inc.
- "It has been my experience that most corporate web sites
should begin with a disclaimer 'abandon hope all [fools] who
enter here!' I am so tired of expending hours of effort
running the web page maze only to discover I have to
'CALL?'... Everyone who is providing any type of internet
service would be well advised to implement the ideas
expressed in the Cluetrain
Manifesto."

Brian Richard,
Marketing Coordinator, Consumer Services Group,
U S WEST,
Portfolio
- "The only ones who seek interconnectivity are the ones who
feel they were not connected. Let us not seek
interconnectivity, then, but merely offer it as an option to
those who are unfamiliar with it. Education is
key."

Daran Scarlett,
Marketing Development Manager,
OyezStraker
- "Right on - marketing is about matching products to people.
Somewhere along the way, we've forgot the people element. We
should put them at the centre of what we do. Without the
people, we're all out of a
job."

Drake Manning,
Ideasaurus,
Ideasaurus Marketing & Advertising
- "Thank fucking god! It's about time some of us started wiping
away all the clutter and crap that gets slung in our face
from companies that don't have a clue. The lights are on and
I am very much home!"

robwest,
designer/developer,
walsh & associates, inc.,
room to grow
- "as capitalism subsumes at an increasing pace the ever
growing currency of memes, each struggling for legibility, a
manifesto such as this is a cry that cannot be ignored. a
postmodern declaration of interdependence:
bravo."

Edward Gedeon,
Computer Slave & MBA student,
self
- "In one sense, the world is changing at a faster pace. In
another, we are connecting workers and builders to the
product users again. The WWW is the path to your door; now
build your better mousetrap and let the world
know."

Gisele Theriault
- "Net or no, people have been long offended by dumbed down
commercials and marketing tactics in general that seemed to
assume we are all idiots. Hopefully through the net
companies will finally receive this message. A company that
closed, looking at me through a glossy as one would a
one-way mirror, alternately makes me feel like a bug, or
appears to be hiding something from
me."

Chuck Geigner,
Big Galoot,
IO Network Solutions
- "Corporate entities want a one-way conversation. Why? Because
they think that we are mindless cattle; they want us to know
that they know what is best for us, and hopefully we will be
smart enough to buy into whatever stupid bullshit
scheme/product/service they throw at us. But they never want
to hear what we have to say in response. That is why they
looove TV. They should think again. How many of us glaze
over now at a TV ad but snap to when all the legal caveats
and fine print whiz by at the end? What are we doing? We are
simply checking to see whether or not all of the fabulous
claims & promises made during the ad are true. If not, then
we might want to speak with someone (or roll our eyes and
dismiss the whole mess - whatever). But they do not ever
want to hear back from us. They could care less. The only
feedback they like is $$$$. It's nice to know that I am not
the only one that is insulted by the way that most large
orgs attempt to fast-talk me out of my cash without giving a
damn about anyone but themselves. Good work, to all at
cluetrain!"

Alistair J. R. Young,
Evil Overlord,
Arkane Systems Ltd.,
home page
- "Hear, hear! One of the first visions of future business I've
heard that actually makes good sense - and not only good
business sense, but one that would make working life a damn
sight more enjoyable,
too."

Herbert R. Rubenstein,
Chairman and CEO,
Growth Strategies, Inc.
- "Herbert Rubenstein is the co-author of Breakthrough, Inc.
High Growth Strategies for Entrepreneurial Organizations to
be published this fall by Financial Times/Pitman Publishing.
The manifesto is similar to many tenets in the book and in
our consulting practice at Growth Strategies,
Inc."

Jennifer Hicks,
author, journalist,
WordsWork
- "'Markets are conversations,' says Doc Searls. But
conversations imply talking and hearing - sharing ideas,
knowledge, beliefs, a piece of self - a way to be part of,
to belong to. Those with a clue understand and, like
Cluetrain, will see people queue up at the platform, waiting
to get on."

Tim Graham,
None,
None
- "I recently left a stultifying, command-and-control, male
chauvinistic, ethnic origin and age discriminatory Japanese
bank; I am finally recovering my ability to breathe and
think freely. Your manifesto will lead me to my next life
experience. I am excited & challenged. More substantive
feedback as I acclimate."

Erik Vlietinck,
Ll.D., Freelance IT-editor, publisher of Knowledge Manager,
http://www.chironpub.com,
home page
- "Although the Internet has not yet caught on in Europe as it
has in the US, the level of service and customer
relationship awareness (I don't know how I should call it
differently) is even deplorably lower than in the US. I
think every company, organisation and individual person on
this earth could do with a little more awareness of what's
stated in the manifesto..."

Luisa Carrada,
Finsiel,
Il mestiere di scrivere
- "Finally! The Cluetrain Manifesto tells what most of us have
been thinking for a long time. I'm copywriter and web
editor at a leading Italian IT company. I also run a
website called Il Mestiere di Scrivere (the job of writing),
the first and only Italian website about writing as a
professional activity, including online writing. I recently
wrote about The Cluetrain Manifesto, including a link to the
website (www.mestierediscrivere.com/testi/cluetrain.htm),
and a translation of the most interesting theses."

james william robertson

Karyn Zoldan,
Modem Butterfly,
Bridge Marketing
- "Just when I think I've read everything interesting there is
to read on the Net, I stumble on cluetrain.com. Let's face
it, there's not a whole lot of content or conviction here
but your 95 theses should be mandatory for all MBAs. Thanks.
I needed that."

Miquel Gantzer,
Information Systems Management - Quality Manager,
Cap Gemini Spain
- "Looks like World Wide Common Sense is just showing up. The
way companies work can be changed. It just can be done from
inside."

Jim McConnell,
Principal,
James McConnell & Co.
- "1. Get real. About everything. Identify and reevaluate all
of your superstitions. They are a crutch to avoid thinking.
2. Get a life. Take the time. You need a life rich in
nature, culture and people or you and your libido are
deprived and cannot innovate. Innovate or die."

Terri Willard,
Internet Communications Officer,
International Institute for Sustainable Development
- "Just when many people in non-government and government
organizations were beginning to feel that we had caught on
to marketing tips and tricks, the rules of the game change
again. Hooray!!!! Now maybe we can get back to our real work
of speaking honestly with people and sharing our ideas on
how to make the world a better
place."

Philippe Stephan,
Why do you need a title?,
Creditland
- "Exorcising fear takes a lot of guts: getting rid of walls,
locks, mental blocks, protections of all kinds, even at the
organizational/corporate level is scary to anybody. Will the
courageous ones be happier/more successful? The answer is
yes."

Graham Anderson,
Sales and Marketing Manager,
Sharenet
- "To connect one mind to another is amazing but to connect the
inside and the outside of the individual will be even more
of an achievement. We need to find a clue for the gap that
runs through each person."

Gregory Alan Bolcer,
CEO & Founder,
Endeavors Technology, Inc.,
All Things Greg
- "97% of all company decision makers won't read this, of the 3%
that do, 97% of them won't understand the significance.
Here's another one: Companies should not impose their
internal bureaucracy or business processes onto the customer.
If they do, it should be visible and trackable by the
customer."

Patrick Elward,
New Media Strategist,
Torque
- "Excellent! The voices are being heard and it's resounding.
Either you're on it, or you're gonna get run over. I'm on
it, and I'm ringing the bell as a clarion call to the
unsuspecting . . . use it or lose
it!"

Jim Boxmeyer,
salesman,
a large American elevator company being eaten by an even larger European conglomerate
- "I would like to take this manifesto, stand on top of my
cubicle walls, and begin reading. As everyone gathers
around, the v.p. of marketing and president would come to
see what all the commotion was about. They would see the
light and begin clapping in unison. Our company would be
transformed overnight. A man can dream, can't
he?"

Randy Ryerson,
Supervisor, Corporate Communications,
South Jersey Industries, Inc.
- "I work in the utility industry. That industry is attempting
to deregulate and for the first time 'really' communicate
with its customers. The web is the way to go. I've seen it
work as I've responded to hundreds of e-mails daily to bring
my customers closer. The concept fits into my old PR
professor's favorite phrase: 'Successful communication is
about who says what to whom through which channel with what
effect.' What better way for a company to communicate than
with an active, interested audience? The cluetrain manifesto
is an electronic equal to Martin Luther's questions that
started a religious revolution. Send this to your marketing
and PR folks and start an electronic communication
revolution of your own."

John A. Nicolay,
Professor,
Troy State University
- "The global community through shared discourse becomes a
place of possibilities unknown to us even a decade ago.
Through this medium, survivors in Kosovo are as immediate as
the family next door. Ideas are explored with colleagues
thousands of miles away. Students from around the world
gather to address the learning experience. It is marvelous,
and frightening. What an
adventure!"

Richard Patha,
Lowest Rung on the Ladder QA Game Tester,
VR-1
- "The public's attention span is too short to seriously impact
corporations in a meaningful way. All true computer users
agree that Microsoft produces inferior products but what
products am I using to write this? What are you using?"

Sheila Burke,
Drought Resistant Nursery
- "Thanks for confirming my intuition about what was wrong with
attitudes that could care less about what the customer
actually wanted (not to mention listening to the good ideas
of their employees). Keep on laughing, Enjoy what you do and
pass it on."

Michael Jardeen,
Web Designer,
Michael's World
- "The apple drops, the world changes. The wheel turns, the
world changes. We live at the edge of the shockwave. We will
all be shockwave riders. Read a book by John Brunner. I saw
the implications 20 years ago in college. I just didn't see
the vehicle. Now I stare at the abyss, change is coming, we
will all be part of the process. Our world will split
further into the haves and the have-nots. William Gibson's
vision is approaching. We will all be more connected into
even more complex communities, yet we will all be more
separated. Will the conversation be real, will the human
touch exist? I do not have the answer. I will try to catch
the wave, and nothing will ever be the
same."

Steve Glasser,
Head Computer Geek and Chief Wrench,
Flying Pig Information Systems and Classic 4X4 Restoration Services
- "I think you all missed one essential point: Corporations are
how they are because of what they are. Corporations are
structurally stupid hierarchies--like dinosaurs with huge
bodies and tiny brains. Size just amplifies the effect.
Their design requires leaders who fail upward, all the way
to CEO. I doubt that corporations can change, any more than
a dinosaur can morph itself into a many-headed hydra.
Something new will have to come
about."

Joe Katzman, Senior Consultant,
KPMG,
joe.katzman.com
- "Great work! I remember seeing this site about 6 weeks back,
and forwarding it to some very appreciative friends down in
Silicon Valley. Thought you'd like to know that the word is
spreading - we just had award-winning Wall Street Journal
writer Tom Petzinger at the 'ROI: Return On Intelligence'
conference. He took time during his speech to endorse your
site heartily."

David M. Zendzian,
title undetermined yet (Director Intranet Infrastructure),
International Microcomputer Software Inc.,
door13
- "In this industry built upon the garage startup, companies &
individuals can't forget the fact that the next great app
that could put them out of business or change the market
forever will be released without any prior marketing press
release, or some large Wall Street Journal story. But it
will still change the market
forever!"

Betsy Funk,
Queen of Listening,
Betsy Marketing/Research
- "I listen to people talk about companies every week and I
wish the companies would listen. R-E-S-P-E-C-T find out what
it means..."

Sian Davies,
The Henley Centre
- "Great stuff. J C R Licklider, one of the architects of the
Internet, said of his creation - 'when minds interact, new
ideas emerge'. From this creative process new types of
markets and marketing are emerging. These are exciting
times."

Darren C. Addy,
Internet Specialist, Computer Services,
University of Nebraska at Kearney
- "Finally someplace that understands the social implications
of the internet. It's RADIO FREE
EARTH."

Maurice Michaud,
Web content developer and part-time university instructor,
TextStyle Publishing & Editing Services and Mount Saint Vincent University,
home page
- "I always knew deep down that I couldn't be alone in being
sick of the current simplistic 'thinking' that drives the
corporate world, so the arrival of The Cluetrain
Manifesto brings joy to my heart and my mind. To the
marketers and professional 'communicators' of this world:
Learn what it really means to 'communicate' within an
environment in which you no longer hold a monopoly. Fear not
this manifesto; rather, see it as an invitation to stretch
your imagination. But should you stay the course and refuse
this invitation, then you should not bother asking why
you're being laughed
at..."

Stein X Leikanger,
Film Director,
Phlogiston AS,
Phlogiston - Stein Leikanger
- "I once held a lecture to about 500 Scandinavian senior
executives. The object of the exercise was to make them
understand who their 'target' audience was. I told them to
remove their expensive watches and put them in their jacket
pockets together with their ties, then to remove their
jackets - I didn't force them to take their shoes off, not
trusting the ventilation system to keep us alive. A majority
went along - and after they undid the top shirt button and
rolled up their sleeves - I held my talk. By then, they knew
who their target audience
was."

Joe Galliani,
Founding Partner,
The Parks Company,
home page
- "Before there was a Cluetrain, there was Holden Caulfield
riding the NYC subways and prep school rails identifying and
trying to cut through all the phonies of the fifties.
Nothing has changed but the vehicle, the journey remains the
same. It's still time to cut the crap and tell it like it is
- Users of boilerplate are nothing more than lackeys for The
Man. Taking personal responsibility means never having to
say, 'I'm sorry but that's company
policy.'"

José Ignacio Sordo Galarza

Gregory M. Lang,
Director, Media and New Technology Studies,
University of Toronto, School of Continuing Studies,
SCS@UofT
- "An astonishingly eloquent essay, produced in the style of
the web. We are the establishment that will be rejected by
ourselves as we continue to open dialogues and explore the
new world we have begun to rediscover:
ourselves."

neal rauhauser,
hacker,
optimum data,
some random stuff I put together
- "I did a little dance when I read the part about cultivating
your eccentrics. I'm brilliant (so they tell me) and
apparently quite eccentric (but I find it rather difficult
to tell from in here :-) I've suffered all sorts of
foolishness at the hands of the alleged management of US
West, Experian, First Data - I escaped two months ago to
Optimum Data, population six, never again to return to
corpWHORErate america. Free at last, thank god almighty,
free at last. Almost every word of this cluetrain stuff is
true, except that which isn't. You think about that
statement while you're dodging the backstabbers on your way
to that useless staff
meeting."

Mark Edward Vogt,
Co-Founder,
The PondSCUM Project,
Welcome to the PondSCUM Project: nano-conglomerate & think-tank...
- "Can you believe I found the manifesto from a link on a
Knowledge Management-related email newsletter? I clicked out
of mere curiosity. Then I read the first page of the
cluetrain website. Even as my head told me 'you've got work
to do', My hands clicked on the link to the Manifesto. It
was with genuine relief that I - an IT consultant in KM -
realized there were others out there thinking similar
thoughts about (this is the hardest part to describe) old
ways vs new ways... I couldn't stop myself from 'daring' to
read the entire 95 theses. I almost rushed through them all,
hoping there wouldn't be any with which I would disagree.
Then I realized it doesn't matter that I disagree with any
one particular thesis - WHAT MATTERS IS THAT I'M THINKING AT
ALL... I have a feeling I'm not going to be able to sleep
well tonight - someone has managed to put into words many of
the thoughts and feelings I've had about my industry for the
past 5 years. No, that doesn't mean I 'woke up' just now.
It's more like feeling that for the past 5 years I've been
all alone against the corporate world and its mentalities -
and I've been fighting a losing battle against its
practices. Yet now I believe I've found compatriots with
whom I share a common (common enough) vision, and suddenly
feel the odds are in my (our) favor. What an encouraging
feeling."

Michael Vogt,
Staff Scientist,
Argonne National Laboratory,
home page
- "people, inherently, trust other people. we don't like to
trust faceless, intangible, companies or organizations. many
times, 'organization' is the antithesis to 'accomplishment'.
trust me, i work for the government, i know what 're-org'
means. I've hunted bureaucracy and it has as much ability to
be elusive as it does to be self-important... even to the
death of solving real problems. the time for real people,
with real voices, to share experiences and solve problems
has been here for quite some time... and now, with the
internetworked mechanism, can actually hold those
conversations and tackle those problems. the next challenge
to realize is that sharing, means putting yourself second to
solving. credit will often be lost... but please, avoid the
temptation to hold things tight... credit will not come from
some honestly unimportant manager... it will come in genuine
form from the person you truly helped... who now, can
actually find out who you are and thank you. it's actually,
worth more than a raise. trust me here too. regards
m"

Ann Folkman,
Ann Folkman Communications
- "Choo, choo! All aboard. Thanks for articulating my thoughts
(and those of millions of others) in such a public
way."

Lara Gale,
freshman in communications, freelance journalist,
Westminster College
- "As a member of the up-and-coming generation, I want to thank
you for putting into words the rumblings of a whole
population without a voice. Things are going to
change."

Mitch Kozikowski,
Executive Director, Office of Public Affairs,
University of Pittsburgh
- "You have nailed IT! The web is not just another 'here's what
I have to say to you' communications medium. It's the
ultimate 'tell me what YOU want YOU want to hear'
relationship-building tools of the
century."

Nelson Johnson,
Programmer,
Self,
The Fargonasphere
- "I'm sitting here slouched down in my 'cube' to stay out of
view of the 'security' camera in its little smoked-plexiglas
hemisphere. Yes, the IT department has several monitors that
show what these cameras are pointed at as you enter the door
to their lair. The company is losing
money..."

John Robertson,
Marketing Communications,
Topside Marketing
- "Yes there is a great deal of truth here. However I might add
that corporations and other social edifices would not have
evolved had they not contributed to the overall survival of
the fittest. The lesson of the Soviet Union is that
REVOLUTION without EVOLUTION is doomed. Yes we are the wired
world, the cable-fed marketplace with every one of our terms
met, but lets not throw everything off the clue train just
because it's old. The exuberance of our youth will be
laughed at by your great grandchildren as surely as the
conventions established by your great grandparents are going
by the boards today. In the end, that which contributes to
our survival is what
survives."

Lynn Williamson,
Person,
Me
- "Interesting and thought-provoking manifesto. Worthy of all
the GUSH by the signatories? Makes me a little suspicious,
but I'm openminded and eager to
learn."

Terry Donaghe,
Geek of All Trades
- "The time is coming very soon when Capitalism will, through
the power of the 'markets' shift the balance of power,
wealth and PULL from the mega-corporations to the legions of
consumers. I feel that the Manifesto sums this up quite
well. I wonder how this all applies to the government?
;)"

Roy Edroso,
writer,
edroso.com
- "I'm no cyber-idealist. The cotton gin and the printing press
changed a lot, but they didn't change Man's nature, and I'm
sure the Internet won't, either. That said, I will sign your
manifesto because it makes the important and potentially
revolutionary assertion that business doesn't have to be
inhuman. I don't know if you're wrong or right; but I'd
rather bet with you than against
you."

patrick foster,
designboy,
hired gun new media design
- "I wish my last boss had read this before I had to quit or
die."

Jim Ludeman,
keeper and polisher of the command chain,
TigerMajik, Inc.,
home page
- "Sorry folks, I lived through the '60's. A few of the
dinosaurs in retrospect were as human and humane as they
could be. A few of the revolutionaries turned out to be cold
blooded mercenaries and the dinosaurs of today. Maybe it's
the biology of aging or the psychology of disappointment. It
isn't mandatory. Some of us held onto the best of our times.
It's way too cool to see the old stuff in new forms. I thank
all of you. No way the dinosaurs are gonna go though. Well
if an actual asteroid strike happened I guess. I might enjoy
that for a few seconds. Keep it clean, touch gloves and come
out fighting."

James Sims,
President,
Neocogito
- "We each are in possession of our own singular genius,
whether we have discovered it or not. We need, and deserve,
to be communicated to with respect for our singularity and
we all want and deserve the opportunity to contribute in
such a way that what we are doing, at home, in our
community, at work, is relevant. The most powerful
interactions are cognizant of this and take the canonical
form of a conversation (request; rejection, commitment, or
counter; declaration; assertion) . To deny this is to be
arrogant, foolish and weak. Thanks for bringing together such a
wonderful definition of the
conversation."

Cynthia Milenkovich,
Sales & Marketing Manager,
Eureka Electronic Publishing
- "As suspected, I am not what I claim to be, but what my
market says I am. If a press release falls in the in-box and
no one reads it, does it make a
sound?"

Mark Sullivan ,
President,
Worldcar. Inc
- "At the end of the day, what did you add to it, or take from
it? What did you walk away with, and what did you leave
behind? The rest is boilerplate; Cluetrain is a thinker's
synthesis."

Roland H. Alden,
ambassador at large,
Roland H. Alden,
home page
- "We are entering the post-cluetrain era. In ten years
conventional 'eCommerce' sites on the Internet will be
viewed the way decaying strip malls are today: a blight on
the landscape."

Dimitri van Velzen
- "Indeed we have been overlooking the power of intra-human
communication. Maybe all of us realized that running a
business isn't about 'corporate culture' It's about people,
the very people who are your market or co-workers. It is about
time someone woke up and admitted to the power of
dialogue."

Fredrik K Romteland,
Art Director Kid,
USSR International,
romteland.no
- "Glad that other people too are aware of this issue. At the
company I work for, we have a slogan('oh no!') saying
'Individualism for Everyone'. That is basically exactly what
you are saying here at cluetrain.org. I like
it."

Peter Dinhofer,
President,
Ditmas Computer Systems
- "I applaud the good sense demonstrated by the cluetrain
manifesto. For too long I have been bemoaning the loss of
humanity in a world being controlled more and more by
corporate needs not human ones. We slave day in, day out
worrying about our jobs our health our families without the
time to worry about the slow erosion of our lives to the
marketing machines. The media 'drug' continues to dull our
senses and create a society consumed with false images
pushed on us through the airwaves. We need to re-obtain a
sense of who we are and where we are
going."

Patric Carlsson,
Free agent,
Innknow8 Consulting
- "I am for real, you better see me. Life is the most serous
thing there is, take advantage and do what you feel for. Go
where you feel for, and see the world. Work is just
something that are a part of life, you better
enjoy!"

Guillermo Payet,
Chief Technology Officer,
Ocean Group,
Bodysurfing Pages
- "Back in the days of the non-corporate Internet, it seemed
obvious to all of us who played in it that the Internet was
going to change the world for the better. That was before
big money 'discovered' the 'Net. Since then some
corporations have been trying to subvert its spirit and make
it into yet another tool to extend the power and reach of
unchecked consumer capitalism. The manifesto suggests that
plain market forces will 'make things right' and end up
toppling the corporate bureaucratic monsters. I'm not so
sure about that. It will take a big fight to make the net
fulfill it's promise as a tool for change on the real
world. That means a lot of hard work in making an
alternative model succeed."

Dave Randall,
Director of Operations,
The DosKilo Corporation
- "Fantastic, now lets start this battle. Our mission statement
at DosKilo is: 'Let's make it fashionable to serve Humanity'
Lets start by using marketing as a positive tool for a
change. Instead of tagging Generation 2K with negative,
violent, voyeuristic, sadistic and hopeless characteristics
like we did with Generation X. Lets instead take Gen 2K up
out of the gutter by setting the example in the corporate,
marketing, licensing, and advertising world through
glorification of altruistic acclamation. Lets use words like
Peace, Hope and Unity as the cement that bonds everything we
do. MY partners and I are committed to only associate and do
business with corporations and individuals that are
socially, morally and environmentally responsible. If you
would like to help us form a coalition of individuals and
companies dedicated to making it fashionable to serve
mankind, please contact me at: DosKilo2@aol.com Let's take
the lead in the current vacuum of leadership. Let's set and
maintain standards that can only serve the greater good.
Let's not waste any more valuable time debating who is at
fault. Let's just get it
done."

Timbo,
Traveller,
nope
- "Is a clue more powerful than a club? Turn off your cookies
and make them come to you for information, cuz all their
going to do is digest the data and tell you what it means
through their little rose lined expository
organ."

Rick Rechowicz
- "Congratulations. At least somebody out there has a
clue."

Benjamin D Goldman,
VRI
- "This goes beyond business, this goes to the heart of the
revolution that we are now experiencing. Our culture has
finally overcome everything."

Pete McAveney,
Programmer,
home page
- "You just summed up the last decade of my life. To our
grandchildren corporate politics will seem as bizarre as
medieval theology."

Michael Meyer,
Member of the Committee
- "Sounds like soon I can talk out
loud."

Kris Coward,
Skeptic
- "What a bunch of spoiled white-collar snobs you all are. Do
the people on the assembly line where your car was built
have internet access? If they did, would they even have time
to use it? What about the near-slave labour that made the
clothing you're wearing right now. The industrial revolution
didn't eliminate agricultural workers, and the information
revolution won't eliminate industrial workers. GET A
CLUE!"

Kris Coward
- "apologies for the flame-ness of my previous post.. just some
aspects of the site remind me of some anarcho-poseurs I've
known, I have an inherent distrust of any sort of utopian,
and every day, I see people who would love to have to deal
with a clueless employer (or any employer at all, for that
matter).. granted, I think I also extrapolated a little too
far from the collapse of modern corporate procedure to a
utopia."

Javier Candeira,
Writer/Editor,
Canal Satélite Digital,
Interactivo!
- "Have you read the GlueTrain manifesto?
The funny thing is that the emergence of that kind of
instant parody is exactly what Cluetrain describes! Elvis
said it better, but this margin is to small to contain the
full quotation."
[we loved gluetrain - and yes, the parody was totally in keeping with
the conversation we describe in the manifesto. great stuff.]

George Mount,
Product Manager,
LuxN
- "Get a clue. People need to get out of the big useless old
organizations that refuse to figure it out. Start something
new. Don't slow down to their
speed."

Todd Boyle,
a CPA in Kirkland WA,
home page
- "We have many-to-many communications by email and shared
forums but they are impotent. What's happening next is a
geodesic economic fabric, where we can order, bill, and pay
each other. Let's bypass the bank fees, lockin software
vendors, portals, self-appointed gatekeepers and
toll-collectors. Log into
alt.accounting!"

Ray Meluch,
Software Engineer,
Interstate 101 commuter,
home page
- "Underground no longer! I have long maintained that coping
with our collective insanity requires people to share their
knowledge one-to-one when the institutions have gone mad. At
a stroke, you have made plain the world's tribal gathering
place for reclaiming our wits, and taken the venerable
clue-by-four to the nose of the Fenriswolf.
Huzzah!"

[ the emperor ],
[ the emperor ],
[ the planetary network ],
[ the emperor ]
- "I like the practice of being authentic. There is not only
room to be authentic in a corporation, but corporations
actually work better when employees are authentic in their
relationships to each other and to the people buying the
products they create. I hope people realize that marketshare
is made up of individuals whose personhood should be
honored, not dismissed."

Steven Suranie,
serf,
42Interactive
- "It's a monitor, not a TV, it's a monitor, not a TV, it's a
monitor, not a TV, it's a monitor, not a
TV"

Atakan Cetinsoy,
Marketing Specialist,
FedEx
- "The commandments of the New World
Order!"

Linas Vepstas,
Miscellaneous,
Clothespin Museum,
personal URL
- "Ohhh, Id' love it just sooo much if I could just stick it to
the various vendors who screwed me over the years ... brand
recognition? Oh, yeah! I've got those brands just burned
into my skull. Now I've got the entire net for my ranting
and raving, not just my poor wife and friends ... I'll be
shoutin' it from the rooftops, not whispering in the
well."

Antonia Lantz Inman,
Vice President,
Cunningham Communication,
Blast From the Past: Cyberspace Public Relations
- "Amen.... Six years ago I founded a tiny company called
Cyberspace Public Relations, dedicated to speaking to humans
about their problems, and sharing with them a suggestion for
how to solve their problems. We did it digitally, we did it
in person, we did it on planes but what we talked about
represented reality--not air. Along the way we started
people thinking about Interactive PR, we shared in the Regis
McKenna revolution that states that 'markets position
products.' What fun, what a great web site, thanks for the
experience."

David M. Doolin ,
PhD student,
UC Berkeley,
home page
- "The TV went in 1979. If the internet continues in the
direction it has been going in the last 12 months, the
computer gets unplugged, permanently. I will be
watching."

Chad Knepp,
Pygster
- "cluetrain is not really necessary... this sort of
understanding is inevitable, but sooner is better than
later. Here's to progress!"

Mark Mann,
Software Tools Guy,
Cisco Systems
- "This is why it's great to work at Cisco -- maybe only 95% of
the manifesto is being used, but they do 'get' it. What a
great day it is to wake up and realize that your 'boss' is
just another member of the team with different
responsibilities. The manifesto is true & right as I get to
live it every day."

John Duhring,
CEO,
Inclusion Inc.,
My Private Community
- "Anonymity has it's place, but at some point value is created
when we step into the light of day. What is at play is a new
derivative of the Great American Distribution System... That
system (mass communications creates mass markets, which
enables mass production) has served us well. The new system
is a two way street. It will serve more, better, and
longer."

Leon Brooks,
Director,
Win International Networking,
home page
- "It ain't perfect, but it will be, you can help make it so,
and it works now. That seems to be the essence of Open
Source Software. It fulfills the universal NEED to be USEFUL
two ways: by providing useful tools, and by offering you
usefulness within those same tools - leading by
example."

Lew
- "Well Done, Can't wait for the Government version. You may
need a bigger server...."

Clifford Uel Smith,
Owner/ceo/bottle washer,
linuxhouse.com,
home page
- "A few of these ideas have been floating around in the back
of my head for a couple of years now, but not articulated
with the breadth and brevity as this Manifesto. It resides
on my desk for daily review. As a new start-up I've been
looking for a model I could stomach and stumbled across this
quite by accident. I have found what I need to get me
started. Thank You."

Ralph Clark,
Mr
- "This is right on. We are changing the world. If we can make
it happen the future could be better than we dreamed. But we
have to be vigilant and proactive if we don't want to wind
up like the Tiannanmen Square students. Or the builders of
the Tower of Babel. There are powerful institutions who
could still crush us by manipulating the law. Most
importantly: Look out within your own jurisdiction for
impending legislation unfriendly to Internet access, or to
free speech on the internet, or seeking to impose expensive
taxes or tariffs on internet usage. Write to your
representatives! Get it
blocked!"

James Werchan,
lecturer,
The Ohio State University
- "Excellent! Try this: clip the 95 theses; paste into a word
processor file; swap 'University' for 'company' and
'academic' for 'corporate' and 'learners' for 'customers.'
See? The academic world needs clues too. Educators will have
to re-think what education really means, thanks to the
Internet."

R.T. Stone,
Author,
DaScribe Literary Services
- "The world needs a voice, not one omnipotent voice, many
voices collected and unified in making a difference. We all
have value. We are all one. But we need the ability to
remain individuals even as we work toward a better future
together."

Andrea Harrison,
Director of Business Development,
Matzell Richard & Watts
- "Thank you for taking such an insightful, yet no-nonsense
approach to what is quickly becoming the most challenging
medium for so many people! It's not rocket science...oh
wait, maybe it is."

Bertram Hübner,
CEO,
Optical Arts
- "It's what we've had always in our mind. Thank you for
bringing it down with these words."

Mark Robbins,
Visionary,
MindPrism Media Technologies,
home page
- "Exceptional job - an Emancipation Proclamation. A few
definitions - Internet: a poor mans telepathy. Browser:
Remote control for the world. Also: The sword is mightier
than an unskinned cat - and there are plenty of unskinned
cats around - and man are they fat
ones!"

Sonia M. Balbuena,
Project manager,
CB Richard Ellis, Inc.
- "With today's vast technology the most important element in
business is becoming a 'white elephant.' Personalized
service is diminishing. What saddens me even more is the
fact that our future generations have no resource to
experience great customer service. If they never experience
good customer service, how can they adopt good business
practices and exercise them in their daily routines? For
this reason customer service will be declining exponentially
going into the new millennium."

Nancy Allan,
Director of Sales,
Geometrix, Inc.
- "Re-evaluating my sales channel strategy, number 19 really
hit me between the eyes 'companies can now communicate with
their markets directly. If they blow it, it could be their
last chance.'"

Bobbie Bowden,
President - let's be honest here: Queen,
Bowden & Light Associates
- "Cluetrain is refreshing and powerful! For years I thought
that as a marketing consultant, my not being willing to
throw words around like smoke whirling around mirrors was
keeping me back. Not only have I learned that it kept me
clean and still useful, but here you are flashing a big
'Uh-Hunh!', surrounding the Emperor in his new clothes with
mirrors and putting truth glasses on all his subjects! May
everybody see what's true!
Yay!"

Matthew S Moore,
Semiconductor Manufacturing Technician,
Intel
- "It's about time someone put down into the ether what has
been going on for years. Most people learn what the big
corp's do in high school econ class. So why don't they just
stop."

Shane Campbell,
Inspector,
US Customs Service, Dept. of the Treasury
- "When leaders realize that their followers are just as -- if
not more -- important, then true communication can
begin"

DuneSleeper,
President,
Po-C!
- "Ladies & Gents -- May the ClueTrain always remain booked to
capacity on this fab journey through life! The
corporate/consumer Boomers have done an awful lot of damage
in the past 15 years, and it's time to start cleaning up
their mess with a collective 'Time to suck it up and MOVE
ON!' Always warms my heart to see adults taking
responsibility for their part in this world, and you guys
are 2 cool! Heyokas forever!"

Chaim Charutz,
Freelance Technical Translator,
Very Disorganized by "Organization" Standards
- "Omigod!! In the relatively short time that I've on the
internet, I didn't realize that here were so many people
like you around - or should I say, like me!. As they say in
Hebrew - 'Ken Yirbu' - 'Let your numbers multiply!' May god
bless you all, if he/she/it
exists!"

Dr. Ofer Avital,
Family Physician, TeleHealing EO,
Business-how.to,
home page
- "The 10Ghz 24/7 international Service Olympics going on will
home in on the Cluetrain's ideals by intention or by painful
feedback mechanisms. Power that shifted from national
governments to multinational corporations is now shifting to
multinational individuals. There is much opportunity for
companies who position talented employees as
community-advocates to hear the silently screaming needs
that abound. The increasing accountability for both
organizations and individuals in this connected world is
better incentive for right action than legislation or best
practice guidelines. Interestingly, as power lines are being
redrawn in company-consumer relations, so are they in homes,
with children sometimes teaching their parents about the new
world and new resources springing up for the
disenfranchised. Interpersonal power structures have less
accountability to the rest of the world, however, and the
front doors in our neighborhoods may end up being the last
refuge of coercive authority."

John Abbott,
IT/MIS mgr,
Riddell National Bank
- "This is the way it has to be... but how do you drag the
corporation along with you? I will support this concept
because I love being a part of the
community"

Christine Boese,
Assistant Professor,
Clemson University,
Studies in Cyberculture: Christine Boese
- "Thank you for a breath of fresh air. I haven't heard such an
open call for dialogue and innovation since Stuart Moulthrop
put up the CREW page. I saw people sneering in the letters
to the editor in Business 2.0, and I thought anything that
would get folks riled up had to be pretty cool. Go
gettum!"

Bryan Glover,
Stock Broker,
E*Trade
- "As a member of Gen X, supposedly the biggest bunch of losers
in a long time, I'd like to say: As a consumer, I control
your destiny as a corporation and you better damn well start
listening to me! I am sending the manifesto to anyone I can
because I think corporate red tape
sucks."

Pamela L. Gregg,
Public Relations Consultant,
Independent
- "there was a time when i thought mass-electronic-media would
be the downfall of human communication. then i got online.
though it may not be in a face-to-face format, i am now more
regularly in touch with family members, friends and
friends-to-be than at any other time in life. forget 'let's
do lunch,' bring on 'let's do link'. thank you, ringleaders,
for not only shouting the obvious, for the wake-up call, but
for letting me know i still have a little spark left of what
i'd recently - and sadly - come to believe was a past-tense
and naive belief in the power of the collective human voice
to evoke positive change."

Tim Hayward,
Digital Media Strategist,
HHCL + P
- "There are no experts in this field, only new kids. There's
only one job description - Bullshitter - the rest is just
salary negotiation. But if we can talk we grow together. I
love this stuff."

Chris Anderson,
Mgr., Marketing Communication,
Footaction USA
- "As with the invention of the printing press, the Net has
wrested control of info/data/knowledge from the 'elite.'
Now, the commoner has access to things once reserved for
only a privileged few."

Steven Noels,
possible e-consumer,
The new market,
my face on the web
- "I'm not really into e-marketing, or marketing whatsoever,
but most of what I read in the manifesto was absolutely
correct. Cheers to the guys who've thought this up, and
hopefully this is a successful attempt to de-regulate this
wonderful internetworked community, and break it free from
the business and government rules. If you want to be part
of it, you'll have to follow the rules of the game - and
there's just too many of us who already invented them! As
always, Europe is slow to follow these waves of e-events,
but I'll be passing around this URL as much as possible.
Great work, and fun to read (although Gluetrain was even
more entertaining ;-)"
[yeah, we agree - www.gluetrain.com]

Loyd Searle,
Principal,
The Searle Group
- "Many business leaders are bound by the chains of their own
design--their own insecurity. This results in a paralysis
that relegates both employees and customers into two
separate classes of sub-humans. The cluetrain manifesto
'Movement' speaks--People are NOT raw
materials."

Edward Wachtman,
Partner,
CompQuest Consulting Inc.
- "We want choices..not the myriad and absurd choices of the
cereal or cookie aisles...not the silly confusion and
contradictions we face selecting an over-the-counter pain
reliever or cough medicine. No we want real choices. We want
the choice to breath clean air, to drink pure water, to lead
meaningful lives, to leave a meaningful legacy. At its best,
consumerism as it is practiced in these waning moments of
the 20th century is silly (paying $100 for the privilege of
advertising Calvin Klein or Ralph Lauren on a sweat-shirt)!
At its worst it is a cancer that is metastasizing across the
globe."

Keith Casner,
Web Business Evangelist,
InfoWorld.com
- "Once the foundations of pervasively networked commerce are
in place, the last justification for the large corporation
will be our monolithic capital allocation regime; when Wall
Street crumbles before a flood of interconnected, empowered
investors, communities of real production, with real voices,
will finally cast off the shackles of conglomeration for the
clasped hands of collaboration."

Tom Vogt,
home domain
- "bureaucracy and abstraction, as many things, have proved to
be useful, and so expand until they have gone too far. in
the case of our legal system and corporate 'culture' (how's
that for an oxymoron?) that point has been passed. now is
the time for the backslash, in order to cut it down to it's
real of usefulness. the cluetrain manifesto is just one of
the activities in that direction, which shows there are
large forces at work
here."

Paul B. Krause,
Tech Monkey,
Primaver Systems,
really lame homepage
- "Wow, I haven't checked out this page in a couple of months,
and it's HUGE! Wow! I sat and watched my memory usage climb
as the page loaded. It's a new world now, boys and girls. If
only R. Heinlein could have lived to see these recent (and
coming!) years."

Reginald Tang,
Graphic Designer/Physics Major,
The Federation Of Students,
Content is King
"Idealistic, but could be wishful thinking. A laudable
attempt at humanizing the soulless corporation on a large
scale using a carrot-stick method, but if companies ever got
'the clue', those of us who are less materialistic or
dependent on a service economy might find ourselves wishing
for less capitalism in our daily 'conversations' -- Wall
Street... BUTT OUT!"

Marilyn Lindberg,
Director, Medical Management,
Northern Ohio Alliance for Health
- "A breath of fresh air -- I feel like somebody else finally
understands how 'asthmatic' our historic business
philosophies and corporate driven 'cures' will leave us
moribund if we don't improve our collective health. It's
more than integrity we are searching for -- it's a
soul!"

Ron Shuttleworth,
Whatever,
DRUMS
- "Interesting... maybe a little fervent. A conversation is just
a means to an end - it is and always has been about
exchanging value. The manifesto appears to promote those
good conversational skills - listening, thinking, and
responding - that make conversations more relevant and,
ultimately, more valuable to the participants (and with
technology - more scalable). Unfortunately, 'real voices'
and real value are being choked by an overly litigious
society. Hey, that could be your next
manifesto!"

S. A. Miller,
Technical Services Manager,
Command Data, Incorporated
- "Alas, the comments on this site are true; doublespeak has
become the 'language of choice' among corporate
entities."

twfitzgerald,
owner,
reynolds white marketing & public relations,
home page
- "Amen! I recently browsed a copy of a pr trade publication
and found it very strange that small businesses were not
mentioned anywhere in the paper. Big pr corporations don't
seem to understand what a zillion big businesses on the
planet understand -- small biz is the future and the challenge
for the 'fast companies' smart enough to appreciate their
unique requirements. Corporate buzz and nothing speak
unfortunately remains an entrenched part of big pr firms'
approach. Who do you think is writing that crap for these
wooden corporations? I'm a very small, micro pr
practitioner in love with my work and the new opportunities
afforded me with the big boom in really small bizness.
Instead of shoving a stale pr plan to a client, I now get to
collaboratively create wild and wacky stuff, face to face
with enthusiastic, anything goes entrepreneurs that come in
all varieties! I also do as much learning from this new
breed of small business owner as I do teaching pr and
marketing concepts. In the end, we have created a super
campaign that compelling, informative, honest and beneficial
not only to me as the seller, but to the client and
community. I always knew I would live long enough to 'do
good, have fun and make money!
Yippee"

Steve Yastrow,
Yastrow Marketing
- "'Marketing communications' is a term that has always
described how sellers talk to buyers. However, the most
important developments in marketing communications in the
future will be in how buyers talk to sellers ... and to each
other."

Jane Toohey,
Marketing strategist ,
Markets by Storm
- "At last, a breath of fresh air. We are in control, we say
when people can communicate with us, we demand a response
and manage the conversation. No passivity here, just
powerful interaction that awakens the
spirit."

Gregory Peek,
New Business Development,
NKaos Interactive Media
- "After sailing against the prevailing wind for a number of
years it's extremely refreshing to be proven correct. The
Manifesto has justified my tilting against the windmills.
Excellent work."

Kenneth Trueman,
http://www.digitera.com/,
home page
- "Wow. What a wake-up call. I am still surprised at the number
of companies that can't handle frank discussion or comments
about their products and services. Internal people need a PR
person to translate for
them."

Willard Ashmore,
Northeast Technical Recruiter,
RPM Consulting
- "As an individual who is online during my working hours as
well as play time, I see a marketplace evolving
faster than Darwin's theories. The successful people, groups
and organizations will be those who freely share all
information. There can be no more closed
doors."

michael wolff,
president,
the fourth room
- "the common sense of the manifesto is as fresh as a field of
yellow buttercups in a dark green field. and as joyful.
language is liberating"

Dan Brinkhuis,
Film Director,
Trimage Communicationprojects
- "If our world functions like 'The Matrix', this place can be
the key. The discussion should reset the system. Beware the
millions of 'agents' when you
enter..."

Christopher Ainsworth,
Me.
- "It is now time for us to take this beautiful framework, and
create our own manifesto...our own futures, in our
workplaces, our meetings, our homes and our politics. It
will be an uphill run and a long struggle to show others
there is another way of thinking and doing business. 'Art is
long and life is short, and success is very far
off.'--Joseph Conrad"

Thomas Jones,
Corporate Systems Analyst,
Williams,
AAMU
- "This conversation may just be the thing to break the bonds
that have kept so many people from achieving their full
potential. Speak the truth and shame the devil
cluetrain!"

Jason Gollan,
District Manager, Business Partnerships & Alliances,
EarthWeb Inc.
- "Ahhhhh . . . Just what I've been saying to my co-workers for
more than a year. I agree, get on board or get run over.
Good memes."

Joshua Knauer,
Founder & CEO,
GreenMarketplace.com
- "This manifesto needs to transcend just the way we view the
Internet and people, but extend to our planet as a whole.
Ecology is a wonderful science for understanding how the
Internet can grow and develop in a sustainable manner. Waste
= Food and Food = Growth My company, GreenMarketplace.com,
is committed to furthering our understanding of the planet,
and how our decisions as consumers can help shape the health
of people and the planet in future
generations."

Mark Aldrich,
Program Manager,
Sprint Corporate Security
- "The cathode ray tube is the retina of the mind's eye. Long
live the new flesh, with its new thought, new media, and new
clues."

Dana Anne Hughes,
Myself,
Life
- "Our humanity has been buried beneath fear, paranoia and
greed for decades. Why can't we all just get
along?"

Bill Heckler,
Electrical Engineer,
U S WEST/Real Estate
- "I find this a very interesting philosophy. That people could
actually talk to each other openly and honestly is not a
unique or powerless concept, but is in fact time tested and
timely."

Howard Greenstein,
Technical Evangelist,
Microsoft
- "One part of my job is to bring the customer's voice inside
Microsoft, and get the results back into the marketplace.
So, I'm getting on board. I was there when Rageboy was born,
after all..."

J Carnell,
Director,
Digital-Ghost Studios,
Studio page
- "A clean wind sweeps in off of the landfill of bloatware,
spam & Corporate hype. I salute you in the fashion of Monty
Python & the Holy Grail. I for one am tired of seeing
someone bang together coconuts and claim they are Knights
riding a horse. Toss all of that PC crap in the dumpster
next to your copies of Windows and try something new,
thinking for yourself."

Hendrik M.J. Arnoldus,
Web Developer,
Arnoldus Enterprises
- "... and there are companies that think that instant
messaging is proprietary (and want to keep it that way)
...."

ian c rogers,
CEO,
FISTFULAYEN,
why ian c rogers is a jackass
- "Ah yes. A network of people who do get it, who are
interested in entertaining the world, making new friends and
amazing others with good ideas, and maybe even make a little
(or a lot) of money along the way."

Julian Tan,
Sales Technology Analyst,
Whitehall-Robins Healthcare
- "'My mind is working, but my hands are tied...' Companies
that stand in their own way will not win the race, but will
be spectators with an obstructed view, crowded around the
starting line, 26 miles from the true destination. Strap a
number on me and let's go. I may not win, but they say that
reaching the finish is the true
accomplishment."

Neil Hewitt,
Features Editor,
EXE Magazine,
Me (very briefly)
- "This is a radical message. I agree with you completely. The
question is no longer 'If?' but 'When?'. And if we all do
our own little bit, when could be a lot sooner than we
think."

Christopher T. Palmer,
Publisher,
TequilaFancy.com
- "Wow...How long have I been saying this now?? I gotta start
writing this shit down when I think it...sheesh ;->
Thankfully, I'm on that train...not laying down on the
tracks."

Kim Regan,
sys tech
- "Amen, but...well done, this stuff gets YOU! You buy it and
have garage sales to get rid of it. Mumbling the whole
time."

James Jarrett,
Senior Staff Engineer - Interaction Designer,
Bayer Diagnostics,
online resume
- "One day, I'll work for an organization that's on the Clue
Train, rather than one that isn't even aware of it. And that
day isn't too far away..."

Laura Parrino Byxbe,
Headhunter and Career Coach,
My Recruiter
- "I've been the outcast at every company I've ever worked in
because of my value system, which echoes the tenets of your
manifesto. I finally work for myself - I'm tired of the old
corporate song and dance, and all the traditional
communication blinders. The internet allows immediate,
intimate access with the world - what an incredible
tool."

Charles Anderson,
Technical Services Manager,
County of Kern
- "What a load of crap. You've managed to take the art of
whining to a new level."
[Why thanks, Charles! And we notice you work
in Government...]

Lou Covey,
account manager,
VitalCom Marketing and Public Relations
- "The web and sites like this make me feel like I'm in the 60s
again and can make a difference. Knowing there are others
out there that know the truth makes fighting the fight worth
while."

Kaur Hanson,
chief strategist, CEO,
Zoom
- "To return to the humankind, we web and IT people have a long
way to go, too. Let's start using words instead of FAQ,
KM, VPN, LDAP, RTFM etc!"

Brian Richard,
Marketing Coordinator,
A Large and Well-known Phone Company,
brianrichard.com
- "How conscious is the Western mind? Some are awake, some are
sleeping. When over-exploitation leaves the average
American's colon bleeding day and night from cancer induced
by pesticides and genetically engineered (and poorly tested)
foods, that may be the time average Americans finally
open their eyes and decide to do something about the
marketing mentality in the West. Let's not depend on the
'average' anymore. Let's get to
work!"

Kurt Hansen,
I.S. Manager
- "You're paranoid and egotistical! Get a grip! The bullshit
spewing from people who spend too much time staring at
computer screens is amusing. The net is a new medium which
requires new strategies. It will have a significant impact
on businesses and consumers. It's not the answer to every
question or problem. Except maybe for people who communicate
mostly via a computer."
[May we introduce you to Charles Anderson,
above? You guys would clearly hit it off.]

Jody Lentz,
VP of Buzz,
eConception
- "Markets as people? Such heresy might just change the world
-- at least I can hope with every fiber of my
being..."

John R. Glenn, Ph.D.,
Writer/Thinker
- "The Emperor always has new clothes. So splendid are the
garments, that all stand speechless in admiration. But lo!
That murmur from the crowd ... surely not laughter!
Assuredly not, Your Majesty, most assuredly not
..."

Kara McCarthy,
Consumer Trends Analyst,
Publicis & Hal Riney
- "I have long believed that corporate America needs to look at
itself as corporate Americans - equally responsible for the
development and the future of this country as Joe Smith as
he's attacked by Sally Jesse Rafael! We all need to think,
speak and act as humans with vested interests in this world
of ours and stop acting like some vital screw in a great
marketing tool or synthesized feeling machine (i.e. 'we're
listening'). My title may instantly shed a negative light on
what I do and see, but I read about, and listen to, people,
not consumers. And when I think about a campaign, or even
just file away a story into the recesses of my brain, I
think about what we can all do to effectively, and
positively, change our society. Knowing there are others who
are trying to do the same lightens my heart and makes me
feel quite hopeful about the future of business and society.
Have already started spreading the
gospel!"

Chris L. Campbell,
Manager-who-is-struggling-to-remain-human-within-the-corporate-construct,
Arthur Andersen Business Consulting
- "There is a curious amount of bitterness that permeates this
manifesto - at what point do we become a 'they' within the
corporation? Every last member of a company (including the
management) is human. The challenge remains as it always was:
how to overcome the flaws in our nature and prevent a
collection of 'we' from becoming the 'they'. The only answer
comes through leadership - men and women who burn brightly
enough that they inspire their followers to become something
more than cogs in the corporate machine. Our goal should not
be to criticize and abandon the existing structures but
rather to transform and renew from within. We need a new
generation of leaders. Count me
in."

Randal Leeb-du Toit,
Founder,
the tribalweave group
- "The language of humanity, our collective consciousness, is
what is driving the Internet forward to beyond the hype -
may your train continue to lay down the
tracks."

Albert Mispel,
Systems Analyst,
home page
- "Our telco in Australia was a public service organisation.
When privatized the mission was changed from service to the
public to returns to the investors. Much like Trollope's
'Morality! Since when has the law had anything to do with
morality?'" [Thanks Albert. btw, please check the spelling of your last name? Did we get that right? ;-)]

Peter F. Belanger,
...and when the ball drops.,
none.
- "a new age is upon us. Human society has found a means of
connection beyond anything in all our history. The earliest
life forms on this planet reached out and networked and
evolved to higher forms. This is but another step in the
growth of our kind. We all thought something would happen.
those who have the clue see it comin. not sure exactly what
it is, but it's big. btw: if you're readin this on the
original list, you're over 500k down this text, you didn't
read all that in one sitting, did
you?"

Stacey Laine,
Executive Assistant,
My home on the 'net
- "I got this link from a friend on (where else?) the internet!
I have to say I agree with nearly the entire thing. In fact,
I found myself chuckling because a lot of it has to do with
things I have been saying for a long time. Companies need to
take the focus off of the 'We're fortune 100,
fancy-schmancy, blah blah blah' crap and focus on the
people, who happen to be the same people that they
themselves are, and that the company's employees are. Good
work! I love it!"

Dave McAllister,
Director of Strategic Technologies,
SGI,
Nature' FX
- "The clues are all around us. The trick is seeing them. After
all, it was always easy to solve the mystery after Sherlock
Holmes pointed out the clues. I consider this site to be my
'Sherlock' muse."

George Parry,
Executive Director - Strategic Planning,
Capitalink - Global Investment Bank,
How to Achieve Real Wealth
- "Empowering the individual to be the best he can be.
Fracturing the corporation. To bring dreams to reality. To
have fun doing it. To achieve it by empowering others. Real
wealth is creating choices, powering passion, liberating
ideas. Ideas and passion are the commodity in shortest
supply and in greatest need. Capitalink filters and funds
passionately held and innovative
ideas."

Wayde Bull,
Planner,
Principals Pty Limited

Deborah Graves,
President,
Lunartic.com
- "The Holy Grail of the Internet! When will the rest of the
world catch up? Rage on - I'm with
you!"

ken robertson,
web marketing specialist,
autodesk, inc.
- "Dig the humanity. Like Flannery O'Connor said, 'You have to
push as hard as the age that pushes against you.' Add me to
your growing list of pushers. Great
stuff."

Tommy Saether
- "If you take a look in any ordinary newspaper (or just take a
trip on the net for that matter) these days, you can't avoid
seeing the countless adds ranting on about: 'Yes, buy our
product, and when you get some brains, buy the product that
you really needed - or wanted' Question: what will actually
happen when the market begins to murmur in a strangely
unpleasant way? Will ppl like i.e Bill Gate$ (a totally
random pick :)) invent another 'package' for us to devour,
or will they actually wise up? (and in the same process,
acknowledge that we, too, have a tendency to wise up, or will
most of us still look like cattle being led into a barn?) if
you think you can hack it, stay tuned and find out... At the
very least, it will be a wonderful journey. -Please indulge
my poor english, as i am just a poor consumer. -I totally
expect a flaming for this, but hey! i get to roast some
marshmallows. woohoo!"

John Stote,
Manager, Systems and Technology Development,
Royal Trust Global Custody
- "Well said. It just proves that there is a place for truth
and honesty. Must go, got some words that need
spreading."

Brad Zimmerman,
Network Administrator,
Europa Communications,
Exocet Industries
- "In my opinion, the Open Source and GPL movements personify
the Cluetrain Manifesto. It's simply a new marketplace and
things will end up being different. That's just
evolution hard at work."

Scott Eitel,
human being
- "Maybe when business gets a clue I won't have to explain to
telemarketers why they just got their company blacklisted.
Be afraid market-droids, be very
afraid."

Phillip Djwa,
web guy
- "Philosophy and business welded together make a lot of sense.
Ain't it hard being a 90's biz type and fit in some aspect
of humanity? At least you all have taken a whack at it for
us. Thanks."

Malcolm Campbell
- "Mr Gibb's editorials in Network World brought me to the site
to see for myself; I had to disagree with his view that this
is 'pinko' rhetoric. He has confused material value with
quality. Anyone who has read 'Zen and the Art of
Motorcycle Maintenance' knows what I am talking
about."
[We tried to read that article on the Network
World website, but it wanted us to register, and the registration
form wanted us to answer endless market demographic questions. We
gave up.]

Tony Monroe,
Confoozled Human,
The Nog Network,
home page
- "Riddle me this: individual humans tend to be smart, open,
and honest, while groups or companies tend to be massively
stupid, massively paranoid, and massively deceptive.
Businesses, as groups of humans, take great pleasure in
screwing individual humans. (Honor thy mother and father
indeed.) Is there something I'm missing here, or should I be
glad that I don't understand this corporate
logic?"

Paul Bean,
Internet Serf
- "As I sit here working with the new standards (all fonts to
be 9 point Arial on a white background and a 1/4 inch border
around the text... I wonder if we will ever get our point to
the corporate brain."

Socrates Berton,
a BGB (Battered Green Belt),
guess...
- "Does Jack Welch think GE is on your cluetrain? Is that why he's
turning his 85,000 professionals into bureaucracy-babbling Six Sigma
clones? Is that why for every 'A' player, there is an equal and
opposite 'C' player, for every '1' there is a '5,' even within each
statistically-non-normal group of ten people? Is that why, prior to
customer all-ops meetings, the 'Party Line' is distributed
(containing THE official opinion on each and every customer issue,
and thou shalt not stray from the Party Line in any communication
with a customer)? Is that why there are 'Green Belt' projects
designed to increase the detection efficiency of e-mail and internet
'abuse'? Is that why we no longer have presentations -- we have
'reportouts' or 'pitchouts'? Is that why corporate initiatives
aren't simply implemented, they are instead 'operationalized'? Is
that why our required toolchest (i.e., enforced religion) goes from
TQM to SIPOC... from TOPS-8D to SPC... from SPTC to SST... from DOE
to RSM... from QFD to Ppk... from OTR to NPI... from MGSP to MSA...
from NGT to MCPH... from Kano to DMAIC... from ANOVA to CAP... from
BPR to Business Y's... from ARMI to CBT... from CoE to CTQ... from
DAS to DPU... from DFR to DFM... from DF to DFSS... from DPMO to
EPS... from FTY to FMEA... from Five M's to Four P's... from Poka-Yoke to Ho-Ha... from IRB to KQC... from IMLP to ITSD... from LCL to
LSL... from UCL to USL... from EDS to TEDS... from VCP to S2K...
from TAT to TDU... from SS to SS... from ROM to RSP... from R&R
to R2... from p-value to p(d)... from MiniTab to Crystal Ball...
from GB to MGB... from BB to MBB... from GBC to GMT... from GRPI to
CQ... from ARB to CBT... affinity diagrams, bar charts, box and
whisker plots, cause-and- effect diagrams, check lists, check
sheets, control charts, control vs. technology plots, critical path
maps, dashboards, deployment flowcharts, distribution curves, dot
plots, fishbone diagrams, flowcharts, force field analyses,
frequency distributions, gantt charts, histograms, houses of
quality, interrelationship diagrams, matrix diagrams, multi-vari
analyses, pareto diagrams, PERT diagrams, pie charts, prioritization
matrices, process control charts, process maps, radar charts, run
charts, scatter diagrams, scatter sheets, scorecards, tree diagrams,
x-R charts... Is that why our intranet portal (Eureka) provides a
link to the cluetrain on the front page? Maybe there's hope, but I
seriously doubt it. It's one big 'cluster-project.' (Boy howdy, that
felt good. God Bless you)." [You go, Socrates! What a heatwarming list! ;-)]

John Hannah,
Agronomist,
Farmers Co-op, Humphrey NE
- "Some of the points are repetitive. I do believe the
revolution is here, like all revolutions they are chaotic,
therefore planning is pretty useless and the winners and
losers hard to identify. Therefore these are times of great
risk. In my field of agriculture things are changing at a
speed and in ways unseen before or at least not since the
introduction of hybrid seed and modern mechanization in the
30s. As a recent employee of a Fortune 100 I can tell you
from the ground level that the largest companies in
agriculture are utterly clueless as to what is hitting
them."

Jacques van Schoor,
Brand Experience Designer,
Ogilvy Interactive South Africa
- "The ancient principles of honesty, accountability, respect -
and even love - are re-discovered and applied to what we do
with our lives. Thanks for reminding me that I can be useful
to the people we used to call
consumers."

Leanne Boyd,
uh .. ZooMistress?,
Refuge_Earth,
WebWerx
- "hmmm. ME TOO. ditto. all of the above! (and below, since I
seem to never get the last word.) Shame on me: This Boulder
60s child has spent much time lately, thinking that the
ISSUES (or mebbe just all who CARED about the issues [RANT,
I think, started in the 60s in Boulder]) ... were dead. HA!
Hahahaha! This is GREAT!! Oh, and shame on you, if 'yer
reading this, and haven't yet signed it! Let the wild rumpus
start! Oh this is too Sendakian: Where is my wolf
suit?"

Joy R. Gatewood,
Website Manager,
Waking Dream,
Waking Dream
- "If you're not part of the solution, you're part of the
problem, right? So we all have a responsibility here to
question authority. If you go to a website today and it is
badly done and you can't find what you want - email the
webmaster! Go to the government websites where you live, and
if your city, county and state don't make it easy for you to
look up laws, pay tax bills online, or submit permits online
- email the webmaster and the governing authorities! It
takes only a few minutes, just do it! You've said here that
you want to change the world, so get
started!"

Paul de Zeeuw,
Web Promotions Mechanic,
Neapolis.com
- "Once Corporate America begins to provide a simple human
dialog, could you then Clue in the Technical Engineers and
Lawyers to start speaking in plain
English?"

Ryan Wahlstrom,
Marketing Research Manager,
Omaha World-Herald
- "Sometimes it doesn't take thousands of dollars, complex
statistical analyses or eating M&Ms behind a one-way mirror
to find answers to your questions. Put your ear to the
ground; really take the time to talk to the people around
you at work and in the community. Spend some time listening
and caring about people outside 'your world' and you might
understand a little more about theirs. Welcome
aboard."

Nancy Block,
tech writer and part-time hot glass and jewelry designer,
Sun Microsystems
- "**YES!!** Unbelievable how hard it is to find out from the
customers (without going thru several filters, like
marketing) what they want, what they think, what WORKS for
them. Go, team!!"

Stephen Callender,
Chairman,
The Marketing Society, UK
- "'Vision' means looking beyond the horizon of what your eyes
can see. What's easy to see is that the world is changing
faster than it ever has. What's hard to see is where it is
going. All I know is that there are no limits, there is no
ending, there is no last chapter. In thinking about our
communication, we must not allow ourselves to be confined by
today's parameters - they won't be there
tomorrow."

Hendrik-Jan Bosch,
http://www.gc.ms,
N/I(nteresting)
- "Some of the theses made me laugh, several made me start
thinking about completely different things.... but
basically: the manifesto represents what i have not been
able to put into words myself
(YET!)"

Jacques Vilar,
Project Manager,
MPL2.com
- "As an employee of a new .com company - it's refreshing to
see that other's, better than me, feel as I do. Thank God
that I have colleagues, in house, that require new employees
to visit the Clue Train. 'Yea, though I walk through the
valley . . .'"

R. Sridhar,
Principal Practitioner,
IDEAS-RS,
home page
- "It is such a relief to read the manifesto. Frankly it is
refreshing as well. Human beings to human beings is what
this is all about. Thanks for creating this awareness & a
movement."

Ray Jarratt,
Managing Director,
fforesite
- "It has long been crystal clear to us that the single most
important thing that our clients can do online is learn how
to behave properly. We tell them again and again, if they
cannot conduct a civil, well mannered and intelligent
relationship with each other as people, then they should
keep their hands in their pockets and stay off the web. Only
a few get it - yet."

Rick Pressler,
Senior Documentor,
CNET,
Everything at Once (under construction of course!)
- "I'm in. Even good companies have trouble resisting the urge
to spout nonsense. The Web is cool because the real voices
are here and we know how to find them -- but let's make sure
everyone has the same chance. Often those who need it the
most get it the least."

Cliff Havener,
President,
Browth REsources Group, Inc,
Meaning - The Secret of Being Alive
- "The craziness, which Dilbert reports every day and Cluetrain
is dedicated to alleviating, comes from one fundamental
issue. The vast majority of people in business, especially
the vast majority of senior managers, do not know what
business IS. If you don't know the true purpose of whatever
it is you do, you literally don't know what you're doing.
That's the essential source of the craziness in
business."

Ira N. Bachrach,
President,
NameLab Inc.
- "IMHO, the internet is being diminished to a form of
television by intrusion of all forms of advertising...a
trend unfortunately accelerated by the implementation of
broadband technologies (which potentiate even more obtrusive
advertising)."

Lyle B. Højbjerg-Clarke,
Web Cartoonist,
Mooloo
- "Finally! A site that explains what I've been raving on
about. This'll make my sermons
easier."

Jerry Lynde,
um....Tech Support?,
bigsky.net,
Me -n- Mah Baby's Website
- "Yeah...finally someone that I *don't* work with said it :o)
I was beginning to think that the only way to work for a
company that makes sense was to form my own. Thankfully, the
ISP I'm with now is quite reasonable. I didn't say the last
just because I'm at work right now, I said it because while
at work, I can do this type of thing w/o reproach... (sigh)
ya know... Y2K being the 'end of the world' brings me
relief..I mean this world needs to end ASAP, and it looks
like the next one is a gonna be sweeeet
:o)"

Mendicant-Bob Odom,
Inhabitant of the Computer Outland, and spotty-faced geek-provacateur,
The Back Lounge of The Tour Bus!??!
- "Ahhhh...A Mormon Tabernacle Choir of Gettin' It! One would
fervently hope that all members of the assembled would take
the lessons imparted herein and go hence, unto the
wilderness of Option-vested, mouth-breathing
quasi-lobotomized behaviours and impart these lessons. For
verily, changes such as these require grassroots
proselytization and the mathematics of
exponents."

Linda S. Edwards,
Computer Support Services/Help Desk,
McKessonHBOC
- "You have said the things that I have been thinking of for a
long time and have been afraid to say out
loud."

W.J. Sundermeyer,
Project Specialist,
American Century Investments,
mutt
- "I am a writer. Not a content provider. If, as a friend of
mine once said, the decline of the corporation began when
personnel departments became human resources departments.
Its fate was sealed when brand became a
profession."

Arne W. Flones,
Long Ship Software,
Web site
- "We are neck deep in a technological revolution which, in
future times, will dwarf Gutenberg -- recently named the most
important individual of the past millennium. Part of being
clued into what's happening is to open one's eyes and see
these times for what they are: the blossoming of a new
renaissance. My best advice: The old rules no longer apply;
throw them all away and find a new path with new rules. Tell
the truth."

Brad Marx,
Market Account Executive,
CompUSA
- "Unfortunately, my firm has nothing in common with this
manifesto. There are so many good people, both customers and
employees, that are abused daily. The company points a
finger at the market while it slits its own wrists. What a
tragedy!"

David Jones,
Director, Public Sector,
Xerox Europe
- "Two observations 1. The ideas behind the manifesto are
perennial truths. But the Internet makes them more urgent
(if a truth can be urgent) 2. I have a 96th for you -
'Content wins out'"

Chuck Adams,
Program Leader, Instructional Technology,
MBAEA
- "Hell yes! I am moved and impressed. I left the corporate
world because of its' total lack of 'human-ness.' Its' 'do
everything, sacrifice everything for us and we will buy your
soul and everything important to you' lifestyle. The
self-importance of the corporate culture can suck you in and
drown your human cries if you are not diligent. Now, I am on
the Cluetrain, and I'm not getting
off."

J. B. Van Wely,
Consultant
- "Insouciant, prophetic, idealistic, not to mention 'Right
on!' and 'In your face'. I like that in a
manifesto."

Michael L. Perla,
Student,
home page
- "The rise and fall of impression management. Think long and
hard before you speak, and maybe your specious diatribe will
be perceived in the manner you intended . . . and maybe it
won't. Long live open borders, shared knowledge, and
frontless three-dimensional individuals and
companies."

William Goldsmith,
CyberGuru,
KPIG Radio,
KPIG Radio Online
- "Amen! You've articulated far better than I could my emerging
conviction that the days of all-controlling soulless
corporations are numbered - and it ain't a real big
number."

Daniel Upton,
Software Project Manager,
Financial Profiles, Inc.
- "Well said, comrades! Isn't it a shame that freedom,
education, and VC money are so difficult to obtain these
days, even for those with the balls to act - rather than
just talk - boldly. Here's an open question: 'What happened
along the way wherein yesterday's successful visionary
entrepreneurs stopped participating in today's market
conversations and begin trudging along? Here's a more
difficult one, 'If you are a leader, what makes you
different?'"

Jerry Holtaway,
Creative Consultant
- "The challenge we need to survive, to thrive and to drive.
Thanks."

Max Freedman,
Treasurer,
Four Seasons Villas and Travel,
home page
- "Our small, but growing travel services company is seeing it's
percentage of reservations from the net increasing
phenomenally year by year. We find these customers much more
knowledgeable about our services and destinations both in the
Caribbean and Europe. This is due to their expertise on the
net and their ability to cross check our information.
Generally they are much more aware of the service and support
we offer and what we should be offering. We learn from our
'neteducated' customers precisely because they know how to
validate information from the net. We and they are both
stronger for the experience. We and our customers listen to
each others voice. Those who doubt this should discuss their
point with the Dodo. I'm sure it will be an interesting
conversation"

Kevin Woolley,
Director,
Geomantics
- "Every once in a while someone pulls down what's in the air
and distills it into what you really already knew to be
true. I left corporate employment and started my own company
for many of the reasons you cite - only I never got them
down into words!"

Clay Bodine,
Creative Director,
The Jack Morton Company
- "This is the most important information that we all know but
were afraid to say about how the web is radically changing
everything. It's like an electronic version of the 80's user
group where everybody swapped software while they defined
the market."

Susan M. Weber,
member of the planet,
Earth
- "What else can be said? You guys summed it up perfectly, and
even quoted Elvis."

Don Klepper-Smith,
President,
DataCore Partners, Inc
- "Good reading! Reminds me of what my neighbor's cow said when
they were carting him off to the slaughterhouse. He said,
'Sweet Jesus, this is no simple trek to the North
40....'"

Patrick Writer,
President,
2mn8 Web Shows
- "The Internet is not getting bigger; it's getting smaller
because 90% of all small businesses cannot do business
globally. Attorneys, doctors, pastors, grocer, bakers and
candle stick makers who all have products and services that
are sold to the local community. The Internet of the near
future is a network of these people and their communities.
Sometimes less is more."

Thomas Downing,
Senior Research Engineer,
Concentrex
- "The networked market is just beginning to emerge. But the
success and power of networked communities organized on new
models is already proven by Linux, Apache, Seti-at-home,
and many others."

Sean Howard,
Digital Strategist, Business Consulting Group,
ICE,
Ookie old site of mine.
- "Once it was about making companies listen. Now it is all
about creating a new reality. It's important that we foster
the new conversations and markets so that companies are
forced into change by the only thing that matters to them,
their bottom and top
lines."

Chris J,
person,
Chris J's site for the Terminally Bored
- "I am one of many who worked in the Corporate 'Customer Care'
field, and found my empathic ability stifled by carefully
scripted mandatory response. I left in disgust. Wake up,
CorpAmerica! We're sick of the shit! Time to ride the
Cluetrain."

Gene Gregorio,
PR Consultant,
Wave19
- "Start the revolution! Let's bring down the walls and usher
in a humane civilization."

Stacia Smales Hill,
Director,
Smales Hill Ltd
- "I have renewed hope that the force of the internet will win
out over the force of the corporate entity. Thank you for
giving me back that hope."

Ivan Ginev,
webdesigner, webmaster, striving to become a webdisaster,
ITERRA.net
- "A good try... If you make the manifesto a little bit shorter
and force it in everyone's mind, the Internet will become a
much more amusing and efficient
thing."

Casey Kaplan
- "Learn the Cluetrain Manifesto, Share the Cluetrain
Manifesto, Be the Cluetrain Manifesto---And you'll beat down
the competition!"

Bob Cortez,
The one responsible,
Total Quality Marketing, Inc.,
12 Step Program for Sales Techniquers
- "Every once in awhile something truly revolutionary comes
around that makes so much sense you wonder why it hasn't
always been that way. Caned Beer is one example, the
Cluetrain Manifesto is another. Such a clear example of the
best that people can be, should be and will
be."

Dan'l Danehy-Oakes,
Writer, NetRoach, and Cynic,
Danehy-Oakes Fact & Fiction
- "I've been trying to say this stuff for years --
my daytime employer markets heavily on the basis that the Internet
is radically changing the way business is done, but even they just
plain Don't Get It. Hey, corporations, listen up: the Internet is NOT a
new way for you to reach your 'target markets.' It is a new
way for markets (us) to reach YOU."

Bill Kehr,
V.P. Strategic Planning and Customer Research ,
Nuveen
- "Networks turn traditional marketing on its head, create
blinding transparency, and give power to the people. We're
not in Kansas anymore."

Frank Jossi,
Content Cafe
- "I plan to use and I'll be interested to see if clients 'get
it.' We'll see..."

Ann Podolske,
Editor
- "While I agree with the overall premise of the manifesto, I
look forward to your book in the hope it had a good editor.
You decry corporate bombast, yet what you labor to describe
in 95 theses what could have been expressed much more
briefly, understandably--and perhaps more important--more
memorably if you'd taken the time to condense (not just
collect) your thoughts."

Rocio,
Diseñadora Gráfica,
Agencia de Publicidad

David Pulford,
Chairman,
Charville Estates
- "This week, this coming year I will be mostly putting your
words into practise"

Dick Assfuq,
The King,
Everything
- "Get it losers! Your sorry fucking stay on this earth is soon
to be over. The pathetic and sickening dreams that have
disconnected you from real people and real things is
outmoded and ready for the garbage heap! Feel the real
revolution! The fake orthodox one we had the first time
didn't count."
[Dick, we bet that's not even your real name!]

Tristan Magnay
- "and to think there are still people arguing against
evolution."

L.L. Lummus
- "It's about time somebody said all this! I'm so sick and
tired of having questions about a product and having to
access some 'Help' page that never has the answers, or
having to send an e-mail to some faceless person who almost
never answers, or talking to an employee on the phone who can
only read the answers out of a manual, none of which have to
do with my question! It's about time companies stopped and
started really listening to their customers instead of
treating them like cattle. The writers of the manifesto are
right -- word does get around, and some companies might not
like a lot of the words that get said about them by ordinary
people around the world."

Casey Hughes ,
Chief Community Officer,
smalloffice.com
- "What we share, at the core of our values, is the very old
notion of community. One that will surely transcend and
enfold the linear institutional models of the industrialized
age. How refreshing and humbling are the new principles for
self-reference, self-organization and self-governance.
Onward to true community!"

Sam Jones,
Account Executive,
Leo Burnett Advertising
- "Let the revolution sweep away the bureaucratic red tape that
impedes the progress of the young. Let customers dictate
their wishes. Empower the collective. The future is ours,
unscathed by demographics, all research will focus on me and
me alone. On the net I have the power to
choose."

Anne Holland,
CEO,
MarketingSherpa.com
- "There are 'attack' companies that get the Web and there are
'defensive' companies who will never understand Cluetrain
even if you engrave it on their
foreheads."

Charles Hett
- "The Internet and WWW must serve Humanity - not vice-versa.
Sometimes they all forget. When it comes to the crunch, if we
don't find the human being, we won't find much of ourselves
either. Time to Come
Home."

Chris Heatherly,
Internet Strategist,
frog
- "The traditional corporate structure exists to consolidate
power in the hands of a 'chosen' few...to tell workers and
customers who they are and what they want. It is fascism.
The Network allows us a new structure that overwhelms the
'big lie'. Thanks for writing
this!"

Tyler Durden,
SIR,
Project Mayhem
- "What a load of pretentious fertilizer - unqualifiedly the
most namby-pamby, froo-froo, touchie-feelie, neoAquarian
gobbledegook NewSpeak that I have had the misfortune to
waste a whole eight seconds reading. DIE, YUPPIE
SCUM!"
[A pity, really. Another five seconds and you might have gotten it.
But we liked "froo-froo"!]

Raphael Spannocchi,
Person,
helma.at
- "Some points in here are very good, but i don't like this
us-the-workers vs. them-the-corps attitude. Nobody needs to
work for a corp, I quit doing so 2 years ago. In general
I see a double trend: Corps are getting bigger, and
sometimes more decentralized in that process (paradox, but
true), and a lot of small companies are emerging and
thriving, on networked markets. But they are staying small.
When they reach a certain size, they get bought. But that
leaves the people who started the companies rich, and so
everybody's happy." [Right. Read the remarks of all the happy people on this page.]

Bob Owings,
Owner,
TIPS
- "Most of the time, when looking at a company website, I feel
like it must be trying to communicate with someone other
than me. But here's the thing - everybody I know feels the
same way!"

Christopher Newell,
Instructional Designer and Project Manager
- "In each day and age a message calls forth the strength of
the individual and the combined power of collective. This
message and spirits who carry it remind us of the power of
the mind and the soul, not the materials but the
hands."

Bo Manning,
Partner,
Deloitte Consulting
- "Nothing happens without a request and promise; therefore, we
use language to invent
ourselves."

Nils Wirell,
Business Student,
Gothenburg School of Business
- "Being a business student I get bombarded with all sorts of
archaic marketing theories. Today I had a paper I wrote on
One-2-One marketing returned to me with the comment, 'The
theories have not been scientifically substantiated.', and a
low grade. Anyway what I am saying is that everyone,
including university professors need to realize that we are
going into a totally new economic system. If you want to be
on the forefront of this new economy you need to be able to
create, adapt and manage theories. This is what the
cluetrain has done. I am so impressed guys. Just waiting to
get out of the institution so that I can help develop this
'Brave New World'."

Timm Pilcher,
Director of Research & Communications,
New Iowa Schools Development Corporation
- "Well, well well -- it's about frickin' time. We've been trying
to ride this train in the educational sector for about nine
years now, only to be met with 'shields up' from all
players. Finally, someone
understands."

Tim Smith,
Founder,
The Stencil Group
- "Having read a near-suicidal amount of mission statements in
the last five years, I can only say: Thank You, Thank You
and Thank You. Bring back the
humans!"

Suzanne Keller, Ph.D.,
Consultant or jack of all trades,
The Computer Merchant - on site at NYCS
- "Companies have nothing to loose by empowering their
employees to learn. Fear of knowledgeable employees runs
rampant. All I want to do is learn new things - few get the
chance. In the old days, people actually taught you how to
do different things - you didn't have to bring minutiazed
skills with you. Pay for training - let people learn - it
can only help our organization!"

Tim O'Donnell,
Senior Program Director, Management Consulting,
SCT Corporation
- "These guys really get it. Loyalty to the employer or
supplier has to be earned every day. Most companies don't
just refuse delivery, they aren't even on the route of the
clue train!"

Charles Crutchfield,
Human Interaction Consultant and former corporate webmaster
- "I've been on both sides of the wall, and probably shored it
up a bit from time to time, to be honest. But the difference
that was made when my last web project grew into a real
community of developers (on both sides of a software giant's
firewall) was beautiful to watch. Customers became friends
with support analysts. Developers inside and out became
excited about what we were building together. People were
eager to buy, use, and contribute to our products. It was
amazing, and it is the model of community that eCommerce,
ALL commerce, cannot afford not to move towards. The tide
has turned, and businesses just have to decide whether to
ride it, or keep trying to hold it back with a
broom."

Bradford Kenyon Hull,
Long-time technologist and visionary,
Tera Computer Company
- "In spite of the strenuous wittiness of it, there is a lot of
truth here. This is the cure for Dilbert's world, and it
can't be stopped. We're like the mammals watching the
dinosaurs fall."

Peter Rowley,
Senior Management Consultant,
Knowledgebank,
home page
- "Years ago, when we first learned the art of the strategic
conversation, it was presented narrowly, as an internal
management discipline. At that time, we saw the opportunity
to extend the conversational circle to our suppliers and
customers - a logical extension to all within our value
chain. So today, as we break down and re-build our client's
businesses, we remove the corporate veil from the human face
of the organisation, in order to socialise it within its
communities. Unfortunately for so many companies, like the
school yard bully - they don't play well with
others."

Paul Holman,
Special Agent,
Fort Nocs, Inc.,
Personal Propaganda
- "I live in
Alaska. Beautiful place, huge mountains, lots of wildlife.
There's something here for everybody. What pisses me off is
marketing droids who fly up here, come to my office to
pitch their wares, buy me lunch, go to the hotel and then
fly home. They come all the way to Alaska and can't find the
time to go skiing or fishing, or at least drive along the
inlet and see some moose or mountain goats? Stay home you
dipshits. I don't want your stuff. I'll buy my own damn
lunch. - pablos."

Matthias Parker,
One Of,
The Masses
- "Ah yes. The Cluetrain whistle loudens as it approaches the
crowded station. Amid all the Internet noise and fumbled
marketing monologues of the corporates and
carpetbag-wielding snake oil peddlers, somewhere out there a
woman is breast feeding."

John Speck,
just a guy
- "Companies are inherently control-oriented, anti-anarchic
(totalitarian) and anti-human. They will not swallow this
pill without a fight. If humans within a corporation are
allowed to ideate without 'leadership' and realize their
ideas, then those with the best ideas will naturally rise to
the top. What will happen to the useless garbage already
occupying that territory? ps. Where's my
pants?"

Richard M. Troy,
Chief Scientist,
Science Tools Corporation,
Richard's home page
- "The manifesto articulates what I've seen first hand. It was
so tiring to fight my corporate masters to do the right
thing, and if I'd had this manifesto to point them to, they
might have caught a clue. As it is _all_ of them are out of
business. That is, I suppose, as it should be, but what
makes me sad is how many people I saw chewed up in the
mechanizations of these companies, and the years of mostly
unappreciated hard work put into products that have died
along with these companies. Again, these are human tragedies
that could have been avoided, if only corporate leaders
caught a clue. -sigh-"

Pat Ponder,
Marketing Manager,
Educational Community Credit Union
- "The financial services industry (offline) may be among the
most Dilbert-like of any other. There is a prevailing
attitude that our members (we were way ahead the curve in
not using 'customers') will accept exactly what they tell
them, exactly the way we tell it, and arrive at exactly our
understanding of it. I was hired because I wasn't a
financial type, and our CEO recognized our corporate
communications were too far removed from the membership. I
find myself constantly asking 'stupid' questions, not always
because I don't know the answers, but because I am trying to
be an advocate for normal
people."

Sudan Martin Jackson
- "Now ain't that a kick in the teeth for some people. You
know, I've bee telling some of this stuff to my colleagues
for ages. Someone made an interesting comment on this page
about the tearing down communism and now capitalism... To
tell you the truth, this all sounded like propaganda to me
at first, even sounded like the ten commandments, the Koran,
and a whole lot of other things as well, but in the end it's
just plain ol' common sense. Funny thing is, we've all known
the truths spoken in these word, so how come no one's
mentioned it before (would probably be the question on most
lips). The answer lies within the manifesto itself. This
message has been voiced millions of times, it's just that
many of the voices weren't carried as far due to the lack of
the right medium - brilliant."

Michael F. Aube,
Software Architect,
Perot Systems Corporation,
My Home Page
- "I can't stop grinning :>). I get a great mental image of a
train, decorated on the outside with Blue's Pawprints, with
plenty of Thinking Chairs on the inside, and a conductor who
walks the aisle, passing out Handy-Dandy Notebooks... Sign
me up as a 'cluebie!'"

Jakob W. Christensen,
Customer Development Manager,
Framfab
- "Markets as conversations is all about end-consumers bundling
together to rewrite the rules of negotiation power and
existing corporate structures. To the world of fast moving
consumer goods, market as conversations is a new phenomenon.
However, to the world of Business-to-Business relationships
it has long been recognised that markets are tied together
by human interaction - not products. BtB corporations of
today has yet to realise what the digital technologies such
as Broadband IP, Narrowband IP and WAP will do to existing
BtB market structures. And no one I know of has yet
undertaken the challenge to put things in perspective. How
about a Manifesto from Cluetrain release 2.0 with
significant focus on BtB relationships and digital
technologies."

D. Lynde,
Webmistress,
WeRock.org,
Just us!
- "the manifesto speaks right to the issues that my husband and
myself have faced both in the workplace and as a part of the
market. Thank you for spelling it all out for me, so I now
know that it's not just us
:o)"

Linda Lo Castro,
Bright Opportunities
- "It's been a long time since I read something on the Internet
and thought: I agree with this 100%, I wouldn't change a word
if I'd written it myself."

Marina Streznewski,
Aunt to Kelly & Ziggy
- "(With apologies to the O'Jays ...) People all over the world
Join hands Get on the Clue Train Clue Train! THANK YOU for
getting inside my head and making it all make
sense."

Rich Gardner
- "Revolution - sadly, it seems, only for the intelligentsia,
but interesting none the less. There are a lot of people out
there that NEED rules, that LISTEN to advertising (you only
have to look at the ridiculous prices people pay for crap
with a badge to work that one out). Sadly there are many
many sheep out there, this is a fact, not arrogance. There
are also many people who take advantage of this. As long as
there are poorly educated people there will be people on
power trips, we can start the revolution, but it will be a
long time before we eliminate the poor and badly educated,
at this point the power mongers will follow. Anyone, who'll
clean the toilet? :)"

Yoric,
Master Jester
- "An interesting view of business. I recognized a lot of this
type of thing working at web design this past summer,
attempting to receive tech support from the friendly
Microsoft corporation..."

David Rogers,
Artist/Animator,
Mystic Thresholds Productions,
Home is where your pixels are.
- "In the time it takes me to read this I have grown wiser. I
am in touch with things that only a year ago would have
destroyed me. Not only does my knowledge expand and my
understanding grow, but in this binding to the network, I
come to understand our
strength."

Caleb Hutchins a.k.a. Demosthenes,
Amature Page Builder, Game Player, Idiot.,
Even Idiots Can Win
- "Ahhh, some non-catchphrase sense in this sad Seinfeldesque
world of ours. Hey Billy G, you reading this? Sure, you can
fool a whole lot of people with your spindoctering, product
swiping, and monopolizing, but you can t fool us. We are the
ones that are going to do things. We are going to listen to
people, and talk to people, and make things better then you
ever could. We are the upstarts, the iconoclasts, the people
with no business experience, and we are the future. You can
go with us, you can go against us, or you can stand by the
sidelines, but you cant ignore us. The future is
clear."

Miguel Boyer Arnedo,
Still thinking about that,
Telefonica
- "This manifesto reminds me of a book and latter theory by
german philosopher Jurgen Habermas on the topic of
'Structural Transformation of the Public Sphere'. Was an
analysis of media during the 20th century. Wonder what he
thinks now of this new public sphere through the hyperlinks.
In any case, i agree with the position you express. I
wildly agree, in fact. Productivity and happiness absolutely
need freedom and respect. And it's horribly lacking. Power
tends to be self-centered, not careful, and not really
caring about what is to be achieved, the purpose and the
means."

Jim Marshall,
Ultimate Nobody
- "The need to cleanse the corporate sector of its penchant to
indulge itself in greed and stupidity is more needed now
then ever."

Greg Rice,
Owner,
Reflex New Media
- "Right on the money! Should be required reading for anyone
who owns or manages a
business!"

John K. Quetsch,
Teacher,
LEUSD,
Room 14's web site
- "This NetDialog can affect every bit (or bite) of our lives.
It is becoming (and will be) the technology that enables
good ideas to prevail. Long live good human spirit and
imagination!"

Jeff Adkins,
Teacher, Astronomer, Consultant, Tech-head,
Adaptive Consulting,
Plain old home page
- "The manifesto has the characteristic of good literature in
that it makes you think. Those who do not learn about the
future are condemned to live in the
past."

Cassandra Johnson,
Client Relations Manager,
CareGuide
- "Cluetrain and it's authors have changed my view. Through the
community of information sharing that is growing out of
Cluetrain, I have found my personal value. In the last 6
months, I have moved from a clueless company to one that is
very clued in. Customer Service (which needs a new name!) is
my passion and the manifesto is in line with my philosophy
of customer service. Let's try to enjoy our exchanges of
information and things. Let's stop trying to get the upper
hand in every exchange. Let's trust each other not ruin each
other's day."

Steve Yost,
Founder,
Take It Offline
- "Lots of good points, and an attitude to get them heard. Hey,
the final exam is cumulative!"

John Doe,
Debunker,
CNN,
Brian's Disciples
- "What a load of obvious circular reasoning. 'If the sky is
not blue, then it's SOME OTHER COLOR'. No kidding. Reminds
me of the scene in Monty Python's 'Life of Brian' where
Brian says to the crowd: 'You've all got to think for
yourselves!' The crowd repeat this in unison, of course,
pause, and then say (again in unison) 'Tell us how!' There
is a great myth being sold to you RIGHT NOW. The myth of the
village. Every TV show is about it, every sales pitch relies
on it, and this website is just another version of it. There
is no village. Never was, never has been, never will be.
It's all true. You were just created - with a memory of
everything that you know. I am a figment of your
imagination. It's all a
lie." [...including your identity. how bold, how fearless!]

Vera Waldorff,
Web Designer,
undisclosed
- "It is so funny to work in a place so well described in the
manifesto (my company), i just went through a 'welcome' cd,
targeted at newly incorporated employees. Oh marketese, oh
bullshit, it is ALL there. I'd like to speak with the
copywriter over a beer/coffee, we'd have some
laughs..."

Ruth Vechio,
Owner,
Blue Ridge Computers and Graphics
- "It was said so eloquently so many times on this page....But,
in short.....Yes, ladies and gentlemen.......Some of us have
'woken up and smelled the coffee' and now look-out world,
here we come !"

Steve Chavez,
Artist
- "I am still unsure if it will be glory or tragedy. But soon
everyone will know 'The Emperor is not wearing any
clothes!'"

Chris Arenas,
Owner,
Sedona Consulting Company
- "As a 'new' business consultant, I found cluetrain to be what
I was looking for to express my voice on paper, so that
other humans could understand what I could help them
with."

Hans Suter,
President,
STZ spa
- "Maybe Elvis said it best, but Howard Gossage wasn't far from
best when he said: 'media planning is like making babies,
sometimes one contact is
enough'."

Hilary Rhodes,
http://www.tafensw.edu.au,
Hils Design and Music Pages
- "Let us break the current stranglehold that Yup Talk has on
our language throughout the mainstream media. Let us break
through the 'bottom line' Let us drop the 'ball park figure'
Let us blow away the 'line in the sand' Let us make verbs
nouns once again."

Ana Neely,
VP,
Cave Art Studios, Inc.
- "I have felt for some time that the old ways of doing
business were a complete and total failure. It's great to
see those ideas expressed so clearly. There is hope for the
new economy if we fight for change and demand that people be
treated more honestly and more
fairly."

J. Doe,
http://provider.com
- "Hmm. Prediction: time will prove that 90 of the 95 'theses'
are false. The others have always been obvious. Life goes
on. Cluetrainers: get a
clue." [uh-huh. but which five are true and obvious?]

David Haskins,
does it matter?,
Training Innovations
- "Let's rid ourselves of meaningless buzzwords like 'learning
communities', and others that even appear on the cluetrain
website. We can tell if you don't 'get
it'."

Tom Weathington,
Senior Technical Writer/Preacher,
home page
- "While I admire your spirit, I sigh for the denouement of your
breathlessness. I've been a Netizen myself for a few years,
but mostly I see power continuing to consolidate in the
hands of fewer and fewer media entities. All new inventions
have been greeted with such eagerness and political faith,
but all, alas, have failed to deliver their expected
results. Mostly we continue to discover new ways to kill
each other with them and transfer authority from the many to
the few. The same will inevitably happen with the Web once
it reaches critical mass. The only other objection I have to
your eagerness is with your implicit assumption that The
Market is fair, rational, and democratic. It simply isn't:
nature abhors a vacuum, and your exhilaration over the Web
as a market tool does little to subvert the market forces
the Web should one day stand athwart. You're still, for all
the pomp and circumstance, knee deep in the dominant (and
dominating) discourse. You won't win the war by playing by
observing the enemy's rules of engagement. I once held out
the same hope you fellows do, but am now much less sanguine
about our collective future--online or off. That said,
however, run the good race, fight the good
fight..."

Russ Lemken,
Director - eBusiness,
Principal Financial Group
- "After apocalyptic floods, a re-emergence of things with
value and permanence comes. If our leaders can learn to
embrace it, the new wave of power flowing to customers will
kill 'marketing' and revive creativity and
innovation."

James Sherrett,
Content Editor/Writer,
Stockscape.com,
Personal publication
- "This is an excellent start of a continuous movement:
citizens reclaiming legitimacy within a public dialogue. The
difficult part is instituting such high and aggressive
principals, and shifting the inertia of a large portion of
the population with direct action. Intentions are nice,
action is what we need for new
practices."

Scott Waller,
GTE
- "If he was so smart...where is Martin Luther today? I find it
ironic that the tone of a manifesto is so
anti-conversational. And...we need to use a 400 year old
format. It reeks of a stretch...that being said...it is
right on target."

Deb Cowden,
Senior Accountant,
EmCare
- "How novel, the idea that good writing and design should
magnify the experience of being HUMAN rather than push us
ever closer to 'the collective'."

John Gaynard,
Associate,
Systèmes & Ressources pour l'Organisation Apprenante,
Systems And Resources For The Learning Organization in France
- "I came across your site while rereading Provocative Therapy
by Frank Farrelly and your message sounded similar chimes to
Frank's : the best way to get through to the supposedly
insane (i.e. for many companies the dumbos in the
marketplace or the employees) is to talk plain English,
French, Spanish or whatever (m)other tongue we share with
each other. In the non-virtual world where the traditional
PR guys have been traditionally paid millions to bullshit
and manipulate meaning that's what's truly provocative :
using a set of internet technologies to talk and make sense
where whatever we say can be checked out
instantaneously."

William A Romano,
Internet Developer,
WhiteBarn,
A hobby Page
- "I left my last job because management (a new CEO) didn't
seem to come equipped with anything resembling integrity. To
see these in writing gives me hope that someday, companies
will embrace these thoughts, making a better world for
everyone."

Evan Canter,
Educational Content Editor,
Edventions. Inc.,
home page
- "In your book you write, 'Mass production, mass marketing,
and mass media have constituted the Holy Trinity of American
business for at least a hundred years.' (The Cluetrain
Manifesto, p. 12). Mass education should be added to this
list, as well. Our schools are designed for industrial-age
business. Just as no one could predict the effect of
hypertext and images on our economy, no one can predict what
our schools will look like when teachers, administrators,
parents, and Joe six-pack start to talk together. People
inside of schools look at their 'market' with the same
arrogance that corporate america views its customers. We
need public education, to be sure, but x number of years
from now, it will look very different. By the way, yours is
the first business book I've ever marked up with comments
and exclamation points."

Francine Hardaway,
Partner,
Stealthmode.com,
home page
- "Remarkable that companies don't know all this, given how
much money they spend on competitive intelligence; but what
a great opportunity for anyone who does to participate in a
new lifestyle."

John J. Visci,
director,
geo image group
- "Thanks, now I feel the validation and glorious connection. I
want my rail pass."

Wendy Zaritsky,
Owner/Founder,
HEALL
- "At last someone is voicing what we have been thinking for
years. Power to the people."

Erik Riese,
Consultant
- "In the new economy, people and relationships they form will
be more important than
money."

David Moskowitz,
President,
Productivity Solutions, Inc.
- "It's about time! e-commerce is what you do; e-business is
who you are! It's people and interactions -- obvious, and
all too often ignored! The manifesto is like the little boy
who saw that the Emperor wasn't wearing any clothes. The
Internet is about communications, not technology. The issue
is people, individuals, treated with respect and decency.
Thanks for the truth!"

Arpi Armenakian Shively,
Writer/dreamer,
Shively Communications
- "I'm almost in tears reading your stuff on this site. I knew
robot-speak was wrong but thought I had to play by the rules
the 'big guys' had laid down. Thanks for cutting the
crap!"

Krispin Sullivan,
Owner,
Leaves of the Tree Health Education Foundation,
Nutrition and Health
- "The manifesto speaks for me. The way I decide to continue
doing business with a company is to ask the employee I deal
with how they are treated, as a human being, is there a
listening ear from upper management? benefits, rewards (when
appropriate)? Is there concern in the company, by co-workers
and managers for employees, short or long term? If the
company doesn't care for their own employee(s) they won't
care about products, services or me
either."

Judith Weiss,
consultant,
right connection

Bruce Fryer,
VP Product Marketing,
QVtech Inc
- "Our job as marketeers is to fuel the flames of the
conversation. My job is the head arsonist. Out of chaos
comes opportunity. Interrupting conventional conversation
ensures the right conversations can
occur."

Ted Baker,
Program Director,
WHMP Radio
- "As I write this, it is 12:40. I am waiting for our 12 noon
meeting to begin. Isn't it amazing that computers, which we
were told would dehumanize us, are actually giving us the
opportunity to be more human than ever? See you on the
train."

Stephen Sheal,
consultant,
Businesslab
- "I'm so used to working for 'organisations' that treat its
own employees like commodities (a.k.a. shit) and customers
like conquests and/or minor irritations, I almost feel like
I'm signing a declaration of independence. Give me freedom
or death?! Down with the arrogant know it all bozos that
'run the show', long live the less than loyal individual
that doesn't give a damn for the brand and won't be
'managed' in any relationship! Viva imagination, death to
business school!"

K. Johnston,
Career Consultant
- "A breath of fresh air for humanity! The sooner the
better."

Lloyd Linklater,
Corporate Senior Software Engineer,
Concentric Network
- "We are losing the human touch more and more. We can't get a
job without demonstrating fluency in 'corp-speak' by way of
highly prescribed and stylized resume formatting. This
mandate is enforced throughout corporate life in a manner
described in the excellent movie 'Smile'. (That movie shows
how such things are perpetuated in a society that sees that
it is a poor way to live.) It is hard to find a human
company. New ones are the closest. After the third
reorganization, it is, usually, pretty much
over."

Peter Olsthoorn,
Dutch Journalist,
Planet Internet,
home page
- "As as a correspondent for Dutch papers in Central Europe
between 1980 and 1990, going there with social principles I
saw how bad socialism was for the people, who finally tore
down the systems. Now, as an opinion leading Internet
journalist in the Netherlands I read the 'Cluetrain
Manifesto', a nice statement, but also forgetting the
millions without the abilities to take part, neither
interesting for old fashioned companies nor for your new,
happy, free, but maybe also selfish circles of
communication. Look around you, find them, and
help!"

Peter McElhinney,
EVP,
The Whitlock Group ebusiness solutions
- "All commerce is conversation. What has changed is the
capacity and richness of widely available communications
channels. The Cluetrain vision is spot on in its vision of
the changes and challenges to the marketplace. Time will
tell whether its radical optimism about the outcome of these
changes is justified."

David O'Connor,
Technical Delivery Team Manager,
EDS
- "Please send me the 4 color glossy pamphlet on this subject
and I will share it with my management chain for
consideration. If approved we will start a committee to work
it into our mission statement." [Thank you. Your views
are very important to all of us here at Cluetrain, Inc.]

John R. Krivacic,
Associate,
Booz-Allen & Hamilton Inc.
- "I've just begun reading the Manifesto. It is amazingly
insightful with an interesting historical perspective. I am
eager to really get into subsequent chapters. All to often
in our desire to produce results we seek to create
repetitive and boring processes and standards to make
ourselves efficient. When simpler alternatives such as try it
and learn from a failure seem to work with astounding
results. Good luck in future
conversations."

Nicole Wagner,
Web Technologist

John Foreman,
Retired CWO-4 USN,
USN,
Return From Tomorrow
- "Cluetrain has put on paper what I have learned in my heart
through a lifetime of trial and error. The people that have
signed this page read like a Who's Who of the Cyber World we
have all created."

Jim Holt,
Director of Research and GIS Development,
icontact Media Inc.
- "...and some of us aren't coming back to shop
anymore."

Stanfield Gray,
musician,
grayman
- "Monoliths are whoring me so as with you I've changed my
price accordingly. Who is the fool that would piss on a rose
and call it to grow?"

Charles J. Cirronella,
President,
ebizformation.com
- "Last century the 'network was the computer'. This century
the 'netowrk will be the corporation' and the 'network will
become the markets'. THERE IS ONLY THE
NETWORK!!!"

Deanne S. Hart,
Analyst,
International Data Corporation
- "Like cold water in the face, the cluetrain manifesto folks
ain't working for the clampdown. It's so excellent, and the
fact that it's written by people with real cubeland
backgrounds makes it even more compelling. Rock the
casbah."

Maxwell Reid,
Undisputed Jesus Christ of Telecommunications
- "Nice work. A buzzword filled manifesto lamenting doublespeak
corporate meaninglessness. Definitely useful for scaring the
powers that be... Hopefully I can get a raise out of
it;)"

Scott Zak,
Programmer,
Connecticut State University
- "Wouldn't it be nice if the bureaucratic behemoths of
government organizations hoisted themselves out of the
1940's, noticed the DEAD END sign and walked directly into
the 21st century? They might regain the trust and faith of
the citizenry. But, as has been proven time and again,
government cannot (will not) lead, but can only follow.
Carry on, full speed ahead! I'll try to keep
up."

Russ Emerson,
Customer Support Subject Matter Expert,
Cisco Systems, Inc.,
Home
- "I always suspected that talking to customers every day was a
better learning experience than any MBA program. How utterly
refreshing it is to see all the things that I've learned,
codified as The Right Way To Do
Things."

Janice Vincent,
Manager, Documentation,
CT Technologies
- "I've lived this philosophy since the age of two and gladly
add my name to the manifesto -- but warn that pride in
'talking humility' instead of being humble can be lethal. As
George gave it to Darth to transmit: 'Don't be too proud of
this technological terror you've constructed. Its power is
insignificant next to the power of The Force.' The human
network is 'the force' at work here, but it can be blasted
in a nanosecond by pride."

Mark A. Reynolds,
Automation engineer and musician,
Just some guy
- "This is of Epic proportions, just bought the book by
accident 'yea right' there are NO ACCIDENTS!! Its just time,
Perhaps the clue in the gap between each of us is in the
attitude of forgiveness, meaning letting go of what one
thinks or feels another person should think or feel. This
promotes creativity, which sponsors extension, which brings
about collective growth, which diminishes lack, which is the
illusion that started the whole mess in the first place,
thinking that there is not enough to go around. Lack is the
mother of control. And fear is the father of lack. This is
all quite grand I must
say!!"

Eric Vessels,
Paint Systems Analyst,
Premier Manufacturing Support Services, LP,
red25 web design
- "There are many books, magazines, web sites, and people on
street corners talking about e-business these days. It all
means nothing unless we understand this manifesto and the
theses. This is going to be a long train ride, so hold on
tight. Can I take your bags, sir? Oh, you won't need that
ticket........"

Paul DeCoursey,
Web Developer,
Liberty Online,
My Little corner
- "This is awesome, things I have always wanted to express but I
hadn't the words. Keep it up, we will be heard, the
revolution is just beginning, and it will not be
televised."

Ben Tye,
Sema Group
- "The manifesto is a must read for anyone involved in
'business' today. In spite of the 'mega merger' and the rise
of cubicle culture, we are witnessing an unprecedented desire
to reach out and talk with a human voice. Pass the
word."

Candy Paull,
author and songwriter,
freelance for nine years
- "I read the book and agree. The human voice is awakening as
artists move from peon status in the corporate clone world
to freedom of expression in the brave new world of the Net.
Thank you for the affirmation of creatives and storytellers
everywhere."

Frank Tait,
Sr. Vice President, Global Marketing,
SCT
- "Truly Amazing - The manifesto reads like the way we try to
educate our children - to be open, honest, share and care -
with a healthy dose of plain old common sense - would that
we all regain that aspect of childhood in our business
dealings."

Jonathan Joseph,
Student
- "I'm on the Clue Train! This site proves that the 'Net was
meant to be a vibrant exchange place for *humans*, not a
deadened advertising medium for *buyers*. I love it. The end
of the shapeless mass, of the 'average consumer', the
rebirth of the individual... this is big. Once the human
being becomes an individual first and a consumer after, not
the other way around, we have the basis for a HELL of a
revolution."

Stephen Downes,
Information Architect,
University of Alberta,
Stephen's Web
- "Employment relationships in today's environment are
partnerships. Employees today are often looking for more
than just money. They know their job will disappear in a few
years. They want professional advancement. They want to form
networks. They want to put their signature on professionally
designed (and competent)
products."

Rob Linwood,
Societal Malcontent,
auntfloyd.com
- "A world where people control corporations and not the other
way around? I simply can't imagine something *that*
radical!"

Pedro Milliet,
E-Advisor,
No title
- "Bravo. Most problems companies are facing online are caused
by bad management who are simply not listening. After all
the internet is not about a technological revolution. Its
about human communication on steroids. I'm so glad the train
arrived just in time."

Annika Hayes,
Product Developer,
HealthyTravel for Body, Mind and Soul
- "This is a 'Yes, yes, yes,,', You found a way to put it all
into words. We have our tickets and we are on the train.
Thanks for blending body, mind and soul into our daily
lives."

Dan Hanrahan,
VP, Global eBusiness,
Wiredinn
- "'Those who know what's best for us, must rise and save us
from ourselves.'"

Larry Fairman,
Chairman,
The Boardwalk Group
- "The asshole journalist in 'The Fountainhead' asks Roark, 'So
what do you think of me?' Roark replies, 'But I don't think
of you.' Bet the new economy will have the same conversation
with the clueless corporations. We're pushing clients
towards the light. Hope they get it in
time."

Michael Brownlee,
Co-Founder,
Visibiliti Unlimited, LLC
- "1) Thank you. 2) I just read the book. It delivers what was
promised. But I found it eerily anachronistic to have to buy a $23
hardback *book* to read your work. I'd rather pay you authors
directly the couple of bucks (tops) royalty you'd receive from the
book sale, skip the publisher and the distributor and the bookstore,
and download the book directly from your website. Much cleaner.
Those other folks in the chain clearly aren't in this conversation,
so why should I be paying them money? And why should you be
supporting them? Next time, just forget them. You don't need
them." [books are still useful for many
reasons, not least of which is that not everybody is on the net.
yet.]

Mark T. Farmer,
Interactive Strategist,
MMA
- "Thank you for articulating what I have suspected for years.
I have become as evangelical as an Amway salesman
recommending the book to anyone who will lend me an ear. You
are making a difference in the way I advise my
clients."

Sue Wittenoom,
Project Manager,
Lend Lease
- "Have been running alongside the cluetrain for a few weeks
now - 'bout time I climbed on board - I'm heading in this
direction too."

Erik Olsen,
Human
- "These Ideals will give Scott Adams a chance to take a
vacation from doing Dilbert. At least there are enough of us
left to still laugh at Dogbert after the New Market opens
up. ;)"

Bob Dillingham
- "I can't wait to see what God has in mind for such an honest,
liberal idea."

Wells Davis,
Managing Partner, Director Of Planning,
TBWA/Chiat/Day Canada
- "I have met many intelligent people in advertising and
marketing circles. I have learned many things from them
also. However, what is missing is the emotional connection.
If I know something but don't feel it I store it as mere
trivia. On the other hand, I have met a few wise people in
this business. The difference is the wise ones do not
profess to know everything or even to know that many things.
What makes them inspirational is how they can apply what
they know to further the emotional and spiritual nourishment
of their fellow man. These people do not tell you how to
'shift paradigms', or the secrets of 'e-tailing' or any
other marketing buzzwords. They tell you about humanity and
how to respect, honour and connect with it. That is the
secret of success in this business and life. That is
intelligence that I can
feel."

Jerry Beale,
Creative Director & Copywriter,
Behind The Lines
- "After a number of years riding the multinational ad agency
gravy train, we finally said 'You guys don't know it yet but
the line's been blown up ahead. We're gettin' off now, and
striking out cross-country!' This site if fantastic!!!, and
I'm going to talk all my clients for a guided tour (even if
it costs me business)"

Brian Chambers,
Porter,
as needed
- "Devoured the hardcover. ('I was so hungry I ate like I had
two assholes.' - ?) Thank you! I must guard against zealotry
now--rarely persuasive. Better to mention the cluetrain
casually, forward the link routinely, borrow from it
liberally, and live it
fearlessly."

Maarten P. Bos,
Consultant strategy and business development,
Altuition
- "Fantastic, finally the word is out; The web/ICT is not about
techniques it is about people
!!!!!"

Shmuel Mikel,
Research & Development,
TheImageGroup,
Personal Site.
- "Big business, welcome to the post-modern world. Here, we
believe in stories and we believe they will happen with or
without you. We'd love for you to come along for the ride
but you're going to have to leave the baggage at the door.
Don't think we think we're in charge. No, none of us are, we
just had an easier time coming to grips with that. You see
stories happen, like trains, there's no stopping
them."

Barbara Stahura,
freelance writer,
Clariti Communications
- "You're right. Life IS too short, which is why liberated
myself from corporate life in '93 to become a freelance
writer. The Internet has transformed the way I do business
and opened many doors not available before. In my own small
way, I plan to be part of the continuing evolution and
community-building. Add me to your
list!"

David Mathes,
President,
Akka Systems
- "The train is leaving the station. Get on
board."

Amy Rubin,
Interactive Content Manager
- "Reading this book brought me back to where I was four years
ago when I began working in the industry -- excited,
fascinated, and full of all kinds of great emotion and
ideas. It made me remember WHY I do what I do--well, not the
brochureware for vaporware (just had a meeting debating the
merits of the spinning logo/flaming logo). Time to retake
the Web away from the clueless and bring it back to its
roots!"

Jim Gilmartin,
Coming of Age, Incorporated
- "If the authors were here, I'd buy them a round of drinks.
Preaching the gospel is hard work, but when someone gets the
'word' it's worth it all. This cabal of supporters will
drive the 'word' to the far corners of the earth and set us
free."

Mark H. Parr,
President (Soon-to-be titleless),
Broadcast Wireless Management
- "'Life After Television', George Gilder, 1994, reserved my
ticket for the maiden voyage of the Cluetrain. What a great
time to be alive! As the Internet represents the culmination
of some of humankind's greatest technical achievements, the
Cluetrain Manifesto represents the ideologies of our
freedom-fighting predecessors and marks our course out of
the humanistic stone ages. I am certain many won't get it. I
suggest a title change/addition to the second printing
which may help; the cluetrain manifesto, the end of business
as usual, 'READ & HEED'. Thank you Christopher, Rick, Doc
and David!"

Alasdair Scott,
New Media Director,
AMXstudios
- "Guys, this ranks up there with The Illuminatus Trilogy and
The Iliad. Collectively, we
rock!"

Guy Pressault,
Founder,
Sysdem inc.
- "McLuhan got it all wrong. Forget the media, the process, the
network, the Internet... e-business slash e-commerce, slash
e-marketing, slash e-hype is about the message. It's tone,
it's an entirely new way of e-speak - a true 2-way
street."

Jordi Molas,
Creative Manager,
Grupo Intercom,
Photos
- "Great. Amazing. All inside of this manifesto WILL BE true...
Sorry, I would say: IT'S BECOME a reality. I want to fight
to live in the middle of this New Order of
Communication."

William Browning,
Computer Industry Management Consultant,
Varies
- "An indicator of this frightening, but not surprising, trend
is also the number of Executive Managers who commented on
this list with witty wisdoms that had little to do with the
Manifesto itself, but rather some other grand meeting they
must have been recalling instead of asking questions and
listening. I applaud those who refrained from commenting out
of thoughtfulness, or uncertainty, rather than force feeding
others one last line of
jargon."

Bill Martin,
Director of Strategy,
Andersen Consulting
- "For the past half decade, I have wondered why there has been
such dissonance between myself and the organizations I have
been a part of when considering the raison d' etre of the
Web. The Cluetrain Manifesto has crystallized many of the
fragments of arguments that have crossed my mind, and
sometimes my lips, in tilting at corporate windmills. I am
indeed chagrined that I work for an enterprise that proposes
to help other organizations understand the Web when, in
fact, it is perhaps the most ignorant of them
all."

Jai deep Musher, PH,
Consultant, Optimization,
optimal,
Optimization and Simulation - Essential Tools for Corporate Survival
in the 21st Century - "The 11th thesis applies to not just
corporations, but to many other entities, such as universities,
colleges, individuals, churches, governments, consultancy
organizations, and so on. They all claim to add 'value', but are
missing the point as the world around them is changing extremely
rapidly, and the old rules just do not apply. Their added value
actually creates more problems for the recipients of that value, as
it quickly becomes irrelevant. Anyone in a relatively stable job
(the classic example of this would be a tenured faculty member in a
university, though there are many other examples) has a high
probability of missing this cluetrain. This is because they just do
not get the kick-in-the-behind that is necessary for adaptation to
the Future Shock that we all are facing today. The CEOs and
entrepreneurs in Silicon Valley get this kick every moment, hence
they hopefully are the least likely to miss this cluetrain. If they
miss it, they don't stay in Silicon Valley very long. I believe the
above thesis applies in many academic environments, which are much
slower than corporations in reacting to what is happening to the
networked economy. In an info-glutted world, how much do the
professors and Aphids know anyway (yours truly happens to be one of
the latter, so I know what I am talking about;-). Sometimes it seems
that having a Ph.D. is a license to bullshit, as mostly you are
allowed to get away with it. Will not happen for very long though.
Look at the prevalence of totally irrelevant courses that are being
taught in the colleges and universities today. Academia, most of it,
(led by a secure and tenured faculty) is sleeping in an ivory tower,
and just as many corporations are, is missing a cluetrain of
opportunity. These corporations and universities will be the fossils
of tomorrow."

Sean Mis...Bumm,
Paintball 2-Xtremes Magazine
- "Dear readers, Hello. I am Sean Mis but you will now know me
as Bumm. I am a columnist for the ever-so controversial
magazine Paintball 2-Xtremes. I have read this manifesto and
i totally agree man. We are on the brink of a new society,
and culture. For all I know, it might already frickin be
here! Learn as much as your fingers can, the more you know,
the further ahead you'll be. Take care...
Bumm"

Michael Francis,
Who needs one,
The Rethinc Group
- "As the cluetrain pulls away from the station one has to
wonder, did the status quo even hear the conductors
overwhelming shout of 'all aboard,' or was it stuck in
meeting debating how many wheels did the train have and what
its ROI was last quarter and could they co-opt, by
merger/buyout the track. The little train that could, just
did!"

David Crowther,
Technology Fund Manager,
Co-operative Insurance Society
- "A wonderfully wise set of words which could not have been
written by one individual."

Robin Munn,
Comp. Sci. student,
Wheaton College
- "Yes, yes, yes. I've railed about what I call 'corporatism'
for so long that I was beginning to wonder if anyone was
listening. Now I'm reassured that I'm not the only one. Good
work, folks!"

Travis Pugh,
Sr. Network Engineer,
ShoreNet,
The work I might never get to
- "Just changed jobs during lunch ... and e-mailed the
manifesto to my ex-boss. My new job (the listed one) is with
a company that believes in the manifesto. My world resembles
the manifesto. My voice will be
heard."

Eric Robison,
President & CEO,
Clue Computing, Inc.
- "You won't win in this market by suing your customers, your
competitors, your employees, or anyone else. But you will
lose a lot of business and people if you try to dominate
markets by using lawyers instead of negotiation and
cooperation."

Steve Alexander,
Vice President,
Triadyne of America, Inc.
- "The world is waiting for this conversation. I feel
privileged to be living on this planet at this time. I think
Ayn Rand started this conversation a long time ago (and
maybe Aristotle even before that). There is no 'society',
'company', or even 'government'. There is only people,
individuals, mothers, dads, sisters and
brothers."

Brad Bulger,
Perp,
Potatoe.Com
- "In the future, children will be as amazed to hear about
these things called 'jobs' as we are now to read about
people in our past voluntarily having their hearts cut out
with obsidian knives."

Erik Tokle,
Electronic Media Coordinator,
IEEE Computer Society
- "By leveraging your position as a content-rich meta-warehouse
information portal, you have enabled the B2B community, as
well as the open-source movement, to advance into the new
paradigm of one-to-one communication. Deploying this
'fundamental branding strategy' allows your site to generate
increased mind-share, build a strong platform of Web-enabled
eyeball impressions, and provide a dramatic increase in the
click-through rate of pre-IPO e-commerce start-ups. In
addition, by dynamically partnering with some of the
leading-edge companies in New Media, you are positioned to
gain the first-mover advantage in both viral marketing and
the click-and-mortar distribution model! Kudos and
congratulations to your marketing strategists on a campaign
both timely and entertaining. Bring on the
VC's!"

Judson Voss,
JAV(Just Another Voice),
Now What?
- "Conundrum #1: If a customer tells a company what they want
will they hear them over the marketing machine? This isn't
your parents community! Just build
it."

Mike Leahy,
Group Vice President, Marketing and Sales,
Nielsen Media Research
- "I have jumped on board in a big way. 'Our greatest fear is
not failure, but that we are powerful beyond all measure'
This conversation will release
many."

Marco Morosino,
Journalist,
Content provider for Satellite tv
- "Cluetrain manifesto talks about the power that we have as
consumers and it adds new fuel into the engine of markets
development. The net means freedom of letting ideas circulate
globally."

Patricio O'Kon,
Marketing & Conference Manager,
EJ Krause Cono Sur
- "The magic of the www is that it permits us to talk with our
customers, and provides us with opportunities to understand
them better. It's just a matter of listening, and treating them
as 'names' not numbers. That's my mission, and that's the
way I try to work every
day"

Jennifer Mueser Bunker,
Executive Director,
The Center for Society and Cyber Studies
- "I am a professional 'watcher' of e-phenomenon. My
observations are this: The time has come when linear
thinking/living/transactions/societies are ready to be
replaced by 4-dimensional interconnected/networked versions
of the same. The ravenous beast of capitalism utilizes the
all-powerful centric organizational structure, but visionary
institutions of all natures are awakening and moving towards
distributed methods of functioning, which ensures that
reliable, verifiable, and instantaneous information is
available to empower everybody at the same time, among other
things. Top-down hierarchy is sufficiently challenged, as
are our relationships to commodities via the power of the
Internet."

Christi-Lee Gibson,
DPEC, Inc.
- "Finally a place where I fit in!!! It really isn't such a
lonely journey, and without the internet it wouldn't be
happening!!!! Thank you!!!"

Susan Moore,
Promotions Manager
- "Straight talk from real people instead of corporate-speak
has always been my manifesto. I've waited a long time to be
in vogue but it was worth the wait. Tear down the
wall..."

Adrian De Lope,
President & CEO,
Libertis.net
- "We, the Libertarians, fully acknowledged and embraced the
Cluetrain Manifesto since we first read it in 1999.
Following its lead, we established a Free ISP service for
Latin America based on an undying principle: People want
useful knowledge and information. With over 14,000 current
users, we strive, daily, to provide them with a free,
easy-to-use, personal Internet service. History shall
confirm or deny our success."

Scott LeMaster,
Project Manager,
Big-ass Company
- "I'm breaking out of the firewall now. Thank you for putting
words to feeling and ideas, sharing them and re-lighting the
fire inside that says, 'I know this is how it should work. I
know what I'm talking about.' Every time we open a new
avenue of communication (online or other) we get flooded
with communication. The discussion was always there, we just
hadn't been listening well enough. We're scared of the
flood. But dealing with the flood is the best way to figure
out which way the train is coming from. That's not very
human sounding, but like I said. I'm at
work."

Gene Lancour,
Senior Communications Analyst,
USOP IT
- "I spent twenty years learning how to correctly parrot
corporate patois in analysis, documentation, and training;
and the last five years learning how unnecessary and
counterproductive it really was. My only vested interest is
in effective communication: Talk to me, not at me.
Convincing others of the approach is quite a different
matter. I applaud your
efforts!"

Patrick Misterovich,
Director of Academic Computing,
University of Detroit Mercy

Tanadi Santoso,
Chief Directive and Catalyst Officer,
www.sam-design.com,
Tanadi Santoso
- "YUM YUM YUM, this is a DeLICIOUs book! love it! i read it,
read it, reread it and reread it. The meaning penetrating my
brain and creating a huge HUM inside, rushing some
adrenaline thru my veins.... A little bit out-of-this-world,
with the blend of SALVADORE DALI and David Coperfield, i m
suspended between heaven and earth. a rare read that only
comes once in (long) while, on the top-ten-net-books (well
make it top-ten-any-books).... gee even tompeters.com put a
topic on it!!!..."

Mind Dancr,
Webminder,
International Association for the Advancement of Internet Relay Chat [IAAIRC],
About Me
- "Though I have not yet read the book, the manifesto strikes a
chord with me. Besides finding our voices on web pages and
usenet, people are also getting in touch via Internet Relay
Chat [IRC]. This medium has great potential as a means for
companies to get in touch with people. As befits my IRC
origin, my signator name is my nom de net. My e-mail address
is available at my personal
webpage."

Claude Adair,
Life-long Learner and K-12 Technology Consultant,
Thomas Communications & Technologies
- "As flies to wanton boys are Schools to their communities
(students and parents). They pull off a School's wings for
sport.... and I am reminded daily - 'Every act is an act of
Self-Definition. Everything you think, say, and do declares,
'This is Who I AM.''"

David Heath,
Technical Manager,
Triton Secure
- "this brings to mind a quote I often use when people depart
an organisation for more fertile employment... 'A ship in
port is safe, but that is not what ships are
for.'"

Frank King
- "My firm teaches. Can it learn? The Cluetrain rolls on. How
long have we got?"

Bob Crispen,
proprietor,
The VRMLworks,
home page
- "The 3D Net that's coming sooner or later isn't about banner
ads or animated products. It isn't even about providing a
rich setting for chat. It's about enabling people to get
closer to other people in a more natural, intuitive, and
immersive way. When that happens, human beings will have
opened up a whole new capability for our species, and we'll
have to re-examine our assumption that 'IRL' necessarily
denotes something richer and better. How does that relate to
businesses? Y'all better listen up -- I don't
care."

Eric Charles Walle
- "It's an eerie and energizing sensation to read these keen
observations of social evolution. I truly cannot thank you
enough for making me laugh and giving me such food for
thought - a feast, in fact. Now, off to spread the good
news....."

Ray Gulick
- "So, I just want to know one thing: Is it still hip to be
cool?"

Charlie Grantham,
Internet Business Producer,
Institute for the Study of Distributed Work,
home page
- "The Internet will have a far greater impact on society, our
economy and political structures than the advent of the
printing press. It has already begun to create a new social
psychology on the planet that will forever alter status and
power relationships between individual citizens and larger
societal organizations. the pod is here and sleeping under
your bed--better look!"

Paul Penny,
Chief Technology & Knowledge Officer,
Strategic Technologies, Inc.,
Extrovation
- "Despite inflation, a penny is still a fair price for some
people's thoughts. I guess the thoughts in the Manifesto are
worth at least the 2,000 pennies I paid Amazon, given that
they capture what I have known to be true, but have been
unable to articulate. Thanks for the
inspiration."

Frank Slavinski,
Insurance Consultant
- "A new economy, new rules, the truth is out. The end to
corporate happytalk and the beginning of empathetic
dialogues that creates a win win for all stakeholders. Play
by the new rules or the cost will be bigger than you can
imagine. Great Stuff!"

Eric Johnson,
Grad Student,
Dept. of Philosophy, UCSD
- "Oh how we long for the day when companies treat us like
friends - when they know if its time to play or to work,
when they can sense when we need a hand or need to be left
alone, when they understand that we are not instruments but
human beings. We demand loyalty, respect and a passion for
doing the right thing."

J. Michael Kinney,
Disruptive Influence
- "The times they are a changin - again. Or maybe still. I
think this is where the protests of the sixties were headed.
Power to the people."

Rence Preston-Koenig,
person, employee, wife, mother and the list goes on
- "The key to living life at 'velocity' is to live it as
human-ly as possible. In a world where we connect in virtual
ways it is easy to loose the fine art of finding each other
as people. Real success in the future will come from knowing
this."

Lisa Maxon,
Business Strategist and Disruption Agent,
Groundswell
- "Full Speed Ahead into NOW! The Cluetrain Manifesto says
what's already so. Get on the train of real communication or
get left behind. I'm excited to be on board the
Cluetrain."

Christine McGarvin, MSSW, PHR,
Synergist,
Peaceful Settlements Consulting
- "Culture is a dynamic process where members share information
that minimize uncertainty and reduce risk. The cluetrain
manifesto articulates culture change that is not limited to
time and space. It marks a new culture of constant evolution
- a springboard of consciousness to a new
humanity."

Duellist,
Lone Gunman
- "This says it all. Get on the train or get caught by the
cowcatcher."

Ryan P. Ripley,
Vice-President,
AdExtra Enterprises Inc.,
Kind of Blue
- "A truly thought provoking book. It is nice to finally read a
book that is not a long prose, but actually a conversation.
Hopefully this book becomes the shield that forward thinking
people use to change the corporate and business
world."

Martha Garvey Jr. ,
Writer, Writing Coach, Teacher,
Moving Stories,
What I know so far
- "Exciting stuff--and smart as hell. Good to know that
Official White Guys have gotten it. I've been online since
1981, and this is the deal: the Web is making the world one
big town square, whether we're ready for it or
not."

Craig Thomler,
VP Marketing,
ConceptZone
- "The Internet has restored word of mouth to the forefront,
and this cannot be stifled. For the first time business
models are evolving that hold word of mouth as their key
proposition, and they are working more successfully and
faster than any previous way of doing
business."

bladerunner,
replicant duster,
retired
- "In the 21st century the perfect corporation will have no
employees at all. Everyone will bid on pieces of work in the
marketplace."

Michael D. Crawford,
President,
GoingWare,
The Art and Music of Michael David Crawford
- "I came across your book because it was in the 'L' section
where I was looking for Lessig's book 'Code - the law of
cyberspace'. It leapt out at me. I begged my fiance to buy
it, but we only had twenty dollars to our name. I waited
eagerly for my check to come in from my client, and first
thing I did with the money was buy the book. Now I can't
keep my hands off it."

Owen Densmore,
Chief Skunk,
Sun Microsystems Lab
- "Funny thing. I just started reading cluetrain. And also
working with a colleague about an awkward situation
involving honesty. He's seeing a marketing type promise an
important customer things he cannot possibly deliver. And
selling my company down the river just to further his own
career. It won't work. Others see this happening and we will
fix this. Honesty, reputation, and dialog are being teased
out by the cluetrain gang as the ghost in the works for
building the effective new business
model."

Susan Macfarlane,
Coordinator, Organizational Development,
Lake Forest Hospital
- "The Cluetrain Manifesto belongs in the National Archives
along with our country's earlier claims to freedom -- The
Declaration of Independence and the Emancipation
Proclamation!"

Casey Grimm,
QA Engineer,
Silicon Spice
- "Do you not believe that you sell to a networked public? A
third of the population of the United States is networked.
Do you do business here? You do business with a networked
market."

Geoff Reiser
- "So sad that such a message is needed, but it sorely is -
long live the realisation that people in companies are
actually dealing with
people."

xenophon,
strategic adviser ,
xenophon on web
- "Following the clue train progress has been a receipt showing
that I haven't been out in the blue the last 25 years.
Industrial structures have too long been providing
In-dust-trial on human
capital."

Jim Palmer,
Systems Analyst,
Healthcare Management Systems
- "As one of those in the trenches, I say about time! I've had
enough of the smugness exuded by all of the 'net savvy'
commercials on TV. Let's learn what its like to be human
once more."

Richard W. Smith,
Game Designer,
late of EAC, Cavedog. Currently at CDIS (school)

Tom Whipple,
librarian,
Whittier Elementary
- "This sure doesn't stop with business and markets.
Institutions that want to survive should check it
out."

FreedomBuilder,
Trustee,
The Uni-v.e.r.s.e.
- "Poignant and fairly accurate, IMO. More power is derived
from choosing action over stating needs, wants or have-to's.
The alignment of the cluetrain with the burgeoning resonance
of near-infinite wealth the Internet is providing is clear
and strong. You have my
support!"

Caitlin Clark-Zigmond,
President,
Omni Management Systems
- "Finally, I am not alone! So many companies think we are
waiting to be created by, sold to, enlightened with the web,
but in reality we are only trying to express ourselves and
to communicate our human nature. I need therefore, I find.
That's what the web should let us do, keep interaction
simple & direct."

Miroslav Novak
- "Every statement in the manifesto sounds so extreme! As I
paused at each, however, I had no rebuttal. Sometimes, 'in
your face', is the only polite thing to
do!"

Betsy Monier-Williams,
Corporate MIS Trainer,
Moog Inc.
- "Why couldn't I have found this years ago. I'm on the
caboose, but at least I'm on the train. Getting a clue in
the defense industry is like buying a $12 toilet seat, next
to impossible! I'm sharing as much as quickly as possible.
Thanks for laying down the first bit of
track."

Gary Oing,
Sales Support Manager,
Sun Microsystems
- "All of the theses resonate with the themes of 'power to the
individual' and 'the truth shall set you free'. The
enlightened response to them should apply not only to B2C
(biz-to-consumer) but perhaps even more so to B2B
(biz-to-biz) and B2E (biz-to-employee) environments and
communication."

Tim Holt,
Internet Developer,
(now) QSent (then)Rogue Wave Software
- "I am the second employee to leave my old company who will
post the Manifesto on the doors as I go. There's more than
one type of clue train. Some actually take you to stations
with regular patronage."

Ed McFarland,
"material management analyst" ,
Lucent Technologies
- "Corporate directors, please read the Cluetrain Manifesto and
then tell me why we 'associates' are (poorly) trained how to
do the job but not why. Also, tell me what it will cost NOT
to do something instead of what it will cost to
do!"

Stephen E. Douglas,
Business Analyst,
varies,
home page
- "I read about it for the first time yesterday (2/10/2000),
bought it last night, and finished reading it this afternoon
(2/11/2000). My head is still spinning. It is like reading
my own personal journals for the last 10 years. Have you
guys been crawling around in my
BRAIN?!"

Matthew Jacob,
Chief Cook and Bottle Washer,
Feral Software
- "Just reading the first 10 of the theses was like coming home
to a home I hadn't arrived at until now. Thank
you."

David Week,
Managing Director,
Pacific Architecture
- "Not just the web. Life is conversation. Interchange between
living beings."

Helmar Rudolph,
Corporate Brain Surgeon,
Argo Navis Consulting Group,
A visionary's home on the Web
- "It fills me with great joy and satisfaction to see the
public acknowledgement of my own beliefs, vision, opinion
and ideas. May the force be with you in a world that is
increasingly ruled by the likes of Coca Cola and Microsoft -
and the word FREE. You have all my
support!"

Jim Cognito,
Facilitator,
TMT group LLC
- "The ignorant will laugh But the wise will
understand."

Tim Zajis,
Intranet Architect,
American Fidelity Assurance
- "Oh ya! To do e-business, you have to BE an E-business. And
being an e-business doesn't come easy. It's going to get
interesting when these ideas infiltrate our 'e-business'
approaches. Conversation, communication, connection?
Customer communities? Someday we'll understand that its
about e-mail, chat rooms, discussion boards and yet to be
invented digital interactions, not corporate web sites,
marketing brochure-ware and ISD invented 'interactive'
applications. Til then a lot of us in the trenches will need
life lines like this to hang on to our remaining sanity.
Fire the imagination, fuel the conversation and don't loose
your edge. We need this kind of
stuff."

Joe Hamelin,
Sr. Network Engineer,
Flying Crocodile, Inc.,
SPSE
- "It seems that the company that I work for is on the clue
train, maybe that's why we've grown from 7 employees to 70
in one year with no plans or need to IPO. Now I just need to
get my vendors a clue! Are you listening PSI, GBLX,
Teleglobe, ELI, Qwest?"

Hernan Casanova,
Op. Manager,
Internet Developers LLC.
- "Read the book. I couldn't agree more. There are no more dumb
customers out there. This will become true in the political
arena as well. (Hopefully)"

Diana Dru Botsford,
President & CEO,
Solar Cafe
- "The dawn of a new century does not have to be met with the
witless terror the mainstream media would like to inflict
upon us. Why? Because the internet is truly creating the
global village where we can support each other. Educate each
other. And initiate a wave of humanity's evolution that the
big buck companies can NOT control. They say 'knowledge is a
dangerous thing'. My question is, for
who?"

Chris Johnson,
(you decide),
Airwindows,
Airwindows
- "It's not that corporatism and big faceless business will dry
up and blow away- it's just that the cluetrain model will
work better for a more interconnected society. To me, that's
enough to follow it..."

Jim Burrows,
Creator,
The Curiosity Cafe
- "Ghandi showed us the power of an unarmed non- violent
citizenry. We will now learn what the enthusiasm of that
citizenry will bring to our futures. I see a rainbow of
ideas and a thunderstorm filled with passion. I am glad my
children get to live in this
world."

Jennifer Davis,
Student Account Representative,
Savannah College of Art and Design
- "Your theses provided me with a shot of inspiration; working
with a fairly new 'corporate culture' has not insulated us
from the paranoia and self-censorship one expects in a more
traditional business. It is my goal to share these with as
many of my co-workers and managers as will listen.
Thanks!"

Jared Shaw,
Corp. HR Manager,
CommuniCare Health Services
- "Everyday I walk the halls of a museum filled with relics and
the remains of a time that long ago (10-15yrs) perished.
Being 22 and the youngest in my corp.'s Home Office (by 10
years), it is easy to see the intense ability, intelligence,
experience, and resourcefulness of the men and women around
me... but I still get a tear when I tell them, 'The markets
that took you 20 years to 'understand' no longer exist,
change everyday, and are waiting at your front door-step
with questions and suggestions you must receive, interpret,
accept, and act on now or be abandoned.' Thank you
ringleaders, for helping corporate America face it's worst
fear, fundamental change."

Paul Edson,
Technical Support Representative,
ExpressNet,
home page
- "Although I've clued in somewhat late in the game, I've
already arranged for pointers to this site to be forwarded
to everyone of remote importance at my job. It's time that
business realized that dehumanizing employees and customers
rarely leads to a satisfactory relationship with
either."

Paul J Treacy,
sales Executive,
ECN
- "It is very refreshing to see that people in the world are
starting to have a clue but embarrassing to see that most
are still nonemotional, uptight fools that will probably
never have a clue. I loved the book and shall get it into as
many hands as possible. Be brave don't sell out."

eduardo griffa,
VP Marketing & Solutions, CEA,
Ericsson
- "I have no clue if all what the manifesto manifests is right
or even if I agree with it (it is nine o'clock on a tuesday
night and I am tired). What I can say is that yes, this is a
conversation, and this can change the world if we do not
forget all the rest of the people who have (still) never made
a telephone call! In the meantime the dialogue will be of
elites (us!)."

Ricardo Alvarez Felix,
CEO,
Realidad Alternativa,
home page
- "About time somebody noticed that the human being must not be
boxed as a series of stereotypes. We do not come to the
internet to follow the same patterns given throughout time
by established organizations that take our participation for
granted. We come as free individuals trying to cope with
this new sense of information freedom and to grow as
humans... the new revolution is just
beginning."

Mark Thomas,
CEO,
World Herbs Pty Limited,
aspects of a life
- "The authentic voice of one human being describing their
feelings or experiences is of more value than all the
millions of dollars spent on advertising creativity each
year. Corporate culture is destroying our lives and our
planet yet it is all being done by people like us! The
answer lies in each person finding the courage, day by day,
decision by decision, not to be part, any longer, of this
inhumanity. Thanks for the
manifesto."

Malcolm More,
No fixed title,
Cap Gemini
- "The Cluetrain message talks to me ('Find your voice and use
it') and to business ('Stop talking at your customers, talk
with them') and, of course, to the market which occupies the
space between me and business. I'm working on the message
for me (by signing up, among other things), I wonder which
companies are working on the message for
them?"

Tony Pigram,
eBusiness Consultant,
iienet,
eBusiness Resources
- "After spending six years working for these prehistoric
companies and fighting all the way, it is so nice to know
that others feel the same way and are uniting to
make a difference."

Jim Good,
Director,
Atlantic Software Gmbh
- "With the right PR, this page is positioned to become the
preeminent provider of mission-enabling vision-oriented
synergistic business humanisation. I love the Cluetrain
Manifesto. May its spirit never die despite whatever
successes it enjoys!"

Sharon Jill Bear Bergman,
Content Coxswain and Utility Wordsmith,
JobDirect.com
- "The truth being told doesn't have to be the same as yours,
but if it is someone's specific truth, it shimmers up off
the page or screen or stage like light. It rises up and
meets up with your truth."

Patrick Shannon,
InfoPackager,
Nature's News
- "Through networks, human communities have begun to act more
like natural systems. Nature is not a hierarchy! Nature is
an ongoing conversation, and no one is left out. Human
hierarchical systems are doomed to failure in the long run.
It's only taken 10,000 years for us to begin to see that our
organizations must take a hint from natural systems. 'Old
Think' corporations are referred to as 'Dinosaurs' for a
reason!"

Tim Chambers,
Founder,
PIkes Peak Perl Mongers,
home page
- "Perhaps, it's slightly presumptuous and revisionist
to compare this movement to the Reformation, but, hey --
it's apt nevertheless. Hmm, let's see. It was some 60 years
from the printing of Gutenberg's first Bible to Wittenberg.
It was only 10 years between Tim Berners-Lee and
your book. That's Internet time for you. Well, just
call me a Protestant :-). Hey, cool! I tell Ed Yourdon about
the cluetrain manifesto, and three days later it's
one of his featured books (http://www.yourdon.com/)!
Thanks, ESR, for
pointing me here."

David G. Simmons,
President,
Ideawise / OTG, Inc.
- "A 'company' is or at least should be an avatar, a gestalt
composed of and driven by its human components.
Unfortunately many 'people' are merely extensions of their
soulless company. The balance of power is shifted in the
wrong direction. Their existence as individuals is an
illusion. The inspiration which breathes life into Cluetrain
is simply seeing people as what they are. People. If 'R&D
VP's' and 'S&M Dir's', and 'CEO's and the like can begin to
see themselves as people again, maybe they will be able to
take something meaningful away from such valuable commentary
as Cluetrain, and subsequently take back control of the
monster which they at first created and now have become. The
world is not full of revolutionaries, but as history has
demonstrated, the population will occasionally recognize
when they have gone too far in one direction, and then a few
resonant voices can stir long quiet thoughts in the vast
population. So keep it up Cluetrain. I am willing not only
to jump on board, but to jump off and help you lay some track
down if the need arises."

Chris Juneau,
Sr. Manager, Product Marketing,
LapLink.com
- "All businesses cannot run from the ideas outlined in the
manifesto. They must run to the ideas in order to
succeed."

Michael Fiorot,
Territory Manager,
Grainger
- "I may be just a simple caveman...but even I have heard the
clarion call of the Four Horsemen of the Cluetrain, bolting
headlong into the Networked Age....let's move it all out
there!"

Mark W. Lee,
Finance Jerque,
Club Capital Group,
rested minds
- "To the lost souls stuck in prairie dog country, the
manifesto may shock you into a reality which you've been
scared to admit was just outside your perception all along.
One day, all this will make perfect sense to even the guys
who still make you wear ties and shoes to work. Then of
course, YOU will have become the conventional wisdom. Until
then, we all remain rich geniuses.
Peace."

Michael Geer,
Chief Conspirator for Change,
Extreme Properties, Inc.
- "Control, Control, Control. Markets, customers, products,
research, employees, practices, knowledge....and the walls
came tumbling down when we started talking to each other.
The 'control' was always an illusion....nawchash, in Hebrew,
what Eve engaged at the edge of the Garden. Nawchash...to
hiss as in to whisper an enchantment or a spell. The 'snake'
has always been an illusion, for it MEANS illusions. To
practice illusion, magic, enchantments, spells,
prognostication. Control is ALWAYS an illusion, an
enchantment, a spell....it wasn't Humpty who fell this
time....it was The Wall...the Cluetrain stopped in my
precincts and I discovered I was already onboard. To be
awake, alive and able to See. To Hear. To Understand.
Radical Understanding. Education comes from the Latin
edu-care....to bring forth from within...the new manifesto
insures we all share what is already within...not what we're
bred and packaged to understand....not the lies, deceit and
illusions of Control Freaks. Free markets. Free enterprise.
Liberty. Mail this Manifesto to everybody you know. Do it.
Do it now."

Dan Nash,
New Vision Consultant
- "Not since Rock n' Roll changed the landscape of modern
cultural values and motivation has anything come along to so
well define and guide the heart and soul of the people. Long
Live the Manifesto!!"

Ingeniero Jose Jesus Nunez,
http://ingeniero.web.com
- "What I have read is just fabulous. You have a very very
clever idea about consumers' thoughts. Congratulations for
your clever view of the times we are living in and the
times that are coming. Not many people understand it as
well as you do."

Peter Haynes,
former Application Architect ,
big insurance company
- "I know this place - I work(ed) there - I will not close the
door on my way out - the fresh air will do them
good."

Wendy Jameson,
Director of Marketing,
Scitor Corporation Enterprise Solutions
- "To those of us in marketing--it's time to stop making
excuses for the communications we prepare. It's time to
start participating in the dialogue. Dare to live
consciously!! 'So let it be written, so let it be
done.'"

Ben koot,
The art of deleting, a new industry????,
Travelcompass,
welcome
- "The right way to proceed, however, how to convince the rest
of the world. I am trying to educate my industry (travel &
tourism) that at least 70% of all e-mail messages can easily
be replaced by more efficient forms of communication. Saves
time, frustration and wondering why you don't get an
answer.... People don't have time, so use real 1:1
communication. as long as corporations do not offer this as
default standard, it'll never work. Kind regards, Ben. p.s.
you may shoot me if I'm
wrong"

Michael Bowen,
Evangelist,
Hyperion,
Sixo
- "It's no picnic steering the ocean liners of commerce. The
Manifesto alerts all old captains that there are new sloops
in the water. If you can't shake, drown in my
wake."

Tim Churches
- "A few good thoughts but the whole thing reads like a
promotional blurb for the latest Tom Peters fad: buy our
book and save your company! Why should we care about the companies
and their shareholders? Let them perish and new, better
organisations can take their place. Or is your message
really about protecting 'shareholder
value'?"

Nora Stevens,
teensy tooth in an enormous gear,
Ontario Power Generation,
home page
- "It's a pity that the guys who make the big decisions at our
plant are so unapproachable. They do the talking and we do
the listening (somewhat). If ever there were a group of
people who needed a clue, it's
them."

Denis G. Miller,
President,
Silverdale Consulting Inc.
- "This is the most clear, direct and invigorating exposé I
have ever read. My work history has been one of suddenly
realizing that despite all the words about being a 'people'
company the corporate mentality is one of keep them quiet,
keep them in mushroom mode and they don't have anything
useful to tell us 'managers'. I have actually been
disciplined for talking to machine operators and soliciting
their opinions about what is wrong with their machines and
what would help them be more productive. 'You are an
engineer, you do not need any advice from those hourly
types!' I left soon after."

Michael L. Koetje,
Chief Kid,
M.L. King Day Home Center
- "I work with children and families on literacy and
communication issues in an Early Childhood Education
program. They get it pretty fast. Empowerment comes from the
bottom up, not from the top down. Business might get it some
day. We can't wait. Thanks for sharing and
inspiring."

Steven Finkelman,
ex ceo
- "I'm happy to have found this site. (thanks to Wired). It's
time everybody woke up and realized that business are run by
human beings, for human beings. And that 'Business' is NOT
just another term for institutionalized abuse. It's time for
some common sense and Socially Responsible
Computing."

D. Morgan
- "The fact that everybody from the Wall Street Journal on down
is so complimentary to the Cluetrain Manifesto doesn't prove
that it's an idea whose time has come. It proves that it's
an idea that threatens nobody in the business world. What
harm is there is quoting platitudes like 'let's be more
human' and affecting authenticity because it's good for
business? The most amusing thing about the manifesto is that
it was co-sponsored by a leader in the Linux movement, a
model of the decentralized 'community' that the manifesto
preaches. Of course, the Linux community is far more
arrogant, cloistered, paranoid and hostile toward 'regular
people' than any proprietary company is. If users find the
OS unintuitive, Linuxheads flame and berate them, and
resolve to improve nothing. At least the lies from the
corporate customer service department don't involve
name calling. Linuxheads have never been known to be good at
'conversation.' Ask for help on most pc-related help lists
and you'll get that great Net generosity. Ask for help on a
Linux list and you'll get abuse and derision for being too
'stupid' to have figured it out yourself. Check out the
Linux advocacy sites which try to tone down this geek
hostility -- and you'll find even *these* telling them how to
talk to 'stupid people' (a phrase I've found on three
different sites). Linuxheads are far more contemptuous
toward those 'real people' out there who use their products
than the corporate suits ever were. In fact, they're their
own worst enemies when it comes to widespread acceptance of
their own product in the desktop market. My point is this:
none of distasteful and highly NON-CONVERSATIONAL character
traits of the Linux community were developed in or by
hierarchical, top-down corporations. They emerged through
the cliquishness of a self-selected, bottom up 'community.'
Remember the nastiness, pettiness, cruelty and unending
vindictiveness of those high school cliques? Those were
nice, organic, self-selecting, self-organized communities
too. No memos or company dinners forcing everyone to be
nasty to each other. Naive theories of the 'free' market are
no less naive when they're extended to the emotive market.
It's absurd to think that 'free conversation' or 'free
self-organization' will always and necessarily lead to
democracy and 'synergy' and efficiency and wealth and love.
Tribalism is just as nasty and dangerous as hierarchy. Hey,
I'm all for people, too. But there are no real ideas here
and certainly no conversation. The new movers and shakers
signing above don't want to talk to people like me anymore
than Redmond or Coca-Cola does. I note bemusedly that the
few dissenting voices in the signatory list are
sarcastically one-upped by the editor's red pencil so that
they will not send any interference patterns across the
herdlike resonance. Yawn. In the end the new virtual class
will probably be more ruthless and evil than their
predecessors, though they'll be more clever at sugarcoating
their exclusions with libertarian rhetoric: We invite
everyone to belong! We want everyone in the conversation!
(So those who aren't in it don't deserve to be!) Meet the
new boss, same as the old
boss."
[this particular editor (neither "Linuxhead" nor
libertarian) thinks many of your observations are valid and worth heeding.
stick that in your herdlike resonnance.]

David E.Rothacker,
Director,
AREA51HVAC.COM., INC.
- "Have I been saved? With thoughts of entering the corporate
world wielding steel to slay the mighty dragons of ivory
towers... perhaps in retrospect I need more
preparation. While it seemed like a solo battle at first,
I've discovered others who also believe in the cause. I
think I'll hang around and partake of a little manifesto
nourishment."

Brenda G. Howard,
Owner,
CreativeWriting.com, LLC
- "Gosh you guys - I still have mixed feelings about having
Corporate America wake up. I mean, the ball is already
rolling, with or without their knowledge. Social and
economic change is already happening, whether they know it
or not. It's kind of fun being at the party where all the
people understand how to enjoy themselves - without having
to be told how to have fun. ;-) Okay... If we must invite
them to the party, I guess we should. Count me in."

James Bergstrom,
guide manager,
Pink Jeep Tours
- "Authentic and genuine are the keywords for your new paradigm
search. Economics/marketing/business must all be open to
these values. Advertising is not the voice, it is an
expression of the lack of these values, the need to
proselytize. Organized religion has begun to experience this
shift. Now it's business's turn. Cheers!"

Stephen Lindstrom,
Chairman,
WellStreet International, Inc.
- "The Manifesto was recommended to me by a friend who is a
truly personally 'web-enabled'. Glad he did, I am starting a
new ecomm company and come from the analog world. This
helped me solidify my thinking and challenged some other
thinking as I think about the role of my venture and how it
interacts with the world. I have not heard the word
conversation in a long time, it was like an old friend
coming back into my life. I promise myself not to use the
work communicate any more. Words have power, and i intend to
engage in many more conversations. thanks for the
conversation with me in the book."

William Paul Fiefer,
CEO,
William Fiefer Corporation,
William Fiefer Corporation
- "In the 19th Century, James Clerk Maxwell constructed the
theoretical foundation of electromagnetism. Thomas Edison
ran parallel to Maxwell, developing the practical tools that
capitalized on electricity. Like Maxwell, Tim Berners-Lee
created the architecture of the World Wide Web. The best
site developers working now are Edisons, making practical
realization of this vision. Together, they flesh out the
superstructure and turn what remains a primitive Potemkin
environment into the next major vehicle for bringing people
and their devices together."

Jae Lee,
Founder & Chairman,
IamValley Inc.
- "You guys definitely tapped into the collective with this one.
Those who get, will get it, simply because they have been
thinking along the same lines for a long time. Those who
don't get, won't until it taps into something they have
within themselves. Until they do, may the chips fall where
they may."

Bert Barkson,
Creative Director,
Barkson Design,
home page
- "It's nice to see people are finally coming around. It took
longer that I thought it would but, thanks to sites like
Cluetrain, the 'right' mentality is finally catching
on..."

Bill Senft,
President,
dotComversation
- "I believe so much in what you say that I built a company and
software platform around the idea. Forget about 'automated
this' or 'automated that', the Net is about CONNECTING
PEOPLE WITH NEEDS WITH PEOPLE WHO CAN HELP. It is NOT one
more step on the path where 2% of the people do all the
thinking and the other 98% are just a gullet to feed. Bring
everyone into the network and watch the collective
intelligence GROW. The world is one big CPU - we just need to
connect the circuits - the minds of the
people!"

Gretchen Williams Jurek,
referente culturale (cultural referent),
View PointS
- "The founder of View PointS and I began our dialogue over the
Internet, and are now collaborating on several joint
projects. His main field is Communications, and he has seen
this phenomenon coming! His company has been spreading the
message, and some of the clients are starting to GET IT.
Many are not. It is one heck of a ride. My main fields are
'the arts' and natural history. No 'techie' here... but I
find that all in View PointS are visionaries. Visionaries,
we are finally getting OUR chance! Remember the old adage,
'Anarchists, Unite!!!' I am so glad to have found this!
Thank you for solidifying what we have been trying to
talk about!"

Eric Norlin,
Financial Advisor,
First Union Securities (but, of course, not representing them)
- "In my world, so many have missed this train that we may have
to build an annex to the
station."

Dimitri Giardina,
university student,
My home page!
- "1) i haven't time, now, to read all thesis, but i think it's
a great think that net-users have to free their minds and
know that they are free to move and not to be moved on the
net (and i think on their life). 2) here in italy, there is
an explosion of net users, but only a little part of them is
conscious of the powers of the net. (for powers i mean the
revolutionary potential to culture); many people use the net
only because it's 'beautiful' and 'modern'. 3) short
comment? i can't create a new future only sending short
comments."

Bob Sell,
Member,
Morton Marks & Sons, LLC
- "... With an overwhelming belief, (over the last 15 years of
sales at multiple organizations both large & small), that I
was onto something... The Cluetrain Manifesto finally
confirms what I've been telling myself, owners, managers,
customers, & friends all these years: Why can't the
businesses I gave my loyalty to TELL THE TRUTH? Not only in
all those promises made to me, but to all other 'markets' as
well? The Internet & Cluetrain is the vehicle validating my
many career moves and the choice recently made to go into
business for myself! Thanks Cluetrain, & well done."

Don Brenner,
ONE color
- "I have lived in less developed countries where the market is
a face to face daily experience. There needs to be a place
where you can tell other members of your market that 'Rosa's
pig ears are tough' The internet can be that
place."
[yeah, I thought they were a little chewy myself.]

Gwyn Waters,
none at the moment thank god
- "I got so tired of trying to tell the grand fromages that the
marketeers were wasting far too much time and money
theorizing what their customers wanted. The customers were
screaming louder than I. Finally, I just had to
leave."

Elmo,
Producer,
The Great Ideas Radio Show
- "To the cluetrainers - Congratulations. You've discovered the
simple truth we've been avoiding for generations: that the
keys to the foundations of human consciousness lie not in
the past, but toward the future. To the naysayers,
particularly J. Doe - Congratulations. By using this
messaging system as a forum to declare your contempt and
disbelief for the Cluetrain hypothesis, you've managed to
prove the Cluetrain hypothesis. Pavlov would be
proud."

Carol LeKashman,
CEO,
odysseas, inc.,
home page
- "There's always time to talk there's rarely time to listen:
the guys who get it, MAKE the
time."

John-Scott Dixon,
VP, eCommerce,
Sprint/Sprint PCS
- "From within the walls of a Fortune 100 company - the
cluetrain precepts are radical. So radical, that I believe
most members of our senior management team will look for the
first available window to jettison this work. For many, it
is the exact opposite of their life's approach to work.
However, because they are smart folks and it speaks to the
heart, they just might find the courage to try a new
approach, to open up, to listen... It is my hope and
aspiration to have as many senior level executives exposed
to this book as possible (at least the
ideas)."

Jeannette Cabanis-Brewin,
Editor-in-Chief,
Center for Business Practices
- "I recently quit an organization because the executive
director actually looked me in the eye and said: Dissent is
a threat to our assets. I am hopeful that the
interconnected, hierarchy-bashing nature of the Net will
ripple out into all aspects of life ... but there's a long
way to go. Hope this train is
solar-powered."

Terry Temescu,
President,
The Lyric Capital Investment Corp.
- "Finally, or maybe not so finally, a voice of reason from the
cloud of commerce. At base, markets satisfy only if they
work at a spiritual level. The ultimate currency is not
found in anyone's wallet."

John Coffey,
Utility Infielder,
Moss Software
- "'Overt subversion' as the Internet was described to me by a
long time corporate manager."

Gadi Dechter,
Content Developer,
Content Strategy Partners
- "You say obvious things. You think you're smart. You're
typical marketing morons. We know this. We are your clients.
We hate you. We hate that you can't construct. Full
sentences. We are the people who work for you. The Internet
hasn't improved your intelligence. Nothing can help that.
Nothin will change."

Ellen McCurley,
just became a independent worker,
to be formed
- "Finally a book that sums up what I have felt and thought
about business for years feeling often like the 'outsider'.
I just left an ebiz start-up company with a ton of other
people because it is run with an iron fist by a bunch of
dinosaurs that don't know that the train has left the
station...because they are too busy admiring themselves and
their wallets"

Alec Rosen,
Public Relations consultant
- "yeah baby! the train has left the station (pick your
metaphor - boat left the dock, whatever ...) and oh my, it
looks like it left most of corporate america in the dust ...
oh well ..."

Daniel Benedict
- "The internet represents the latest, and most profound
addition to the system of communication that makes up our
collective brain. I believe this manifesto represents the
possibilities for real progressive change it may hold for
humans."

William Lees,
Corporate developer and shareware author,
home page
- "Some time ago I thought the Net was getting so bad people
should take an exam before being allowed to use it. Now I
realise it's the corporations that need the exam, the people
are just fine! Good stuff..."

Bill Tchakirides,
Senior Consultant,
CSC/Financial Services Group,
Bill's page
- "This may be the single most important list of observations
and ideas in the information revolution. Any company,
especially a large company, would be making a distinct error
of judgement not to consider the ideas
raised."

Jeremy Hunsinger,
Manager Center for Digital Discourse and Culture,
Virginia Tech,
home page
- "Getting on the Cluetrain is not just for business, but for
education, perhaps more so for
education."

Rene Boucher,
President PbN Corp. PNN Inc.,
Paintball News Network
- "'Evolution' to Evolve to Grow to Learn! 'You are looking at
the future and WE! are
IT!"

Jane L Stroede, LPTA,
Lic. Physical Therapist Assistant
- "Over 50 years ago my Dad was a salesman and proud of it. He
knew then that the first contact with another human being
was meeting a need. Nothing more and nothing less.
Eventually, they might buy what you are selling, if they
need it, but that came later. First, connect as members of
earth. Oh, and the fatal error: Buying your own
bullshit."

Sunny Owden,
HMFIC
- "It's interesting that the only comment you made were either
defensive, self-congratulatory or mock-humour*. It seems to
me that the 'signatories' are really just people and should
be treated with respect, whether or not they say anything
sensible. *Here they are: - [absolutely. yes. send stories
to letters@cluetrain.com.] - [thank you. now it's all
suddenly clear!] - [beg to differ. making front page of the
Marketplace section in The Wall Street Journal doesn't
exactly qualify as being ignored.] - [Frankly, your comments
suck, but we're putting them here because we can infer
you've been thinking Deep Thoughts yourself. ;-)] - [Why
thanks, Charles! And we notice you work in Government...] -
[May we introduce you to Charles Anderson, above? You guys
would clearly hit it off.] - [A pity, really. Another five
seconds and you might have gotten it. But we liked
'froo-froo'!] - [Right. Read the remarks of all the happy
people on this page.] - [...including your identity. how
bold, how fearless!] - [uh-huh. but which five are true and
obvious?]"
[I can see why they call you Sunny.]

Pat Fosness,
Finance Manager,
US West
- "Oh YES!!! People, not numbers, not cogs in a machine either
inside or outside the firewall. Even the Machiavellian
power and control beasties are people - and they'll realize
it when they stop...to
listen."

Dan Denault a.k.a. !r00t,
Network Administrator/Internet Programmer/Ihavetodoeverythingbecuasepeoplearecluelessguy,
Corporation for Standards and Outcomes,
ePowerApps.Com - When your MIS department says it's impossible...
- "Being a young individual at the age of 22 and holding the
position(s) that I do with my current employer I have had my
share of techno vs. the marketing team battles. Early one
morning my CEO came into the server room and said to me, 'I
read this book this weekend and all of the things you have
been telling me were true'. He then proceeded to give me a
copy of the book to read and stated that I would enjoy it.
After reading the commentaries, quotes, and prefaces, I was
unsure that this book was for me. After reading the first
sentence in the third paragraph, which caused uncontrollable
laughter to spout from my vocal chords, I knew I was wrong.
Only one word comes to mind when contemplating on what
should be said to the authors. Thanks. Hopefully the
attitude of - he is just a young kid, what does he know - shall
soon be a thing of the
past."

me,
s,
n
- "fantastic"

Vinod Subramaniam,
Consultant,
NIIT Limited,
Vinnie THE Poof
- "Well looks like I finally found a kindred voice. I started
my career in 1990 but was sacked three times since the
blokes considered me a Maverick. Now I have a voice on the
web that speaks my language."
[hey, getting fired for the first time is like getting your Wolf Badge!]

Bruce Vann,
Marketing/Sales Manager, Western Region,
Optoma (formerly CTX Opto),
home page
- "Dialogue Marketing will be very difficult for you
traditional marketers, but what else are you going to do? As
you can plainly see here at this site and in the book, you
have no choice in the matter. Dialogue requires honesty and
heartfelt expression not polished
professionalism."

ryo koyama,
president & ceo,
iReady
- "courage is the willingness to see the truth and actually do
something about it."

Will Evans,
Retail Sales Manager,
Bolder Technologies
- "Way to go. Imagine work being directly related to your
'real' life and not the time sucking interruption it so often
is. Here's a revolution that might be worth fighting for. An
honest, real conversation."

Michael Guettler (Australia/Queensland/Brisbane),
Citizen of the World,
Web Site Proofreading and Appraisal Service
- "Cluetrain IS already moving from the station. 'Another
passenger who wanna get on, wanna get on, wanna get on ....'
E.John/B.Taupin 'And there's a slow, a slow train coming
...' B.Dylan So many corporate giants are going to have two
yellow lines running them over .... it may not exactly be
egg but it's yellow!"

Mark Steward,
Staff Anarchist,
MAST,
Bring Me A Geek
- "Either get on the Cluetrain or get run over by it...your
choice. I've been preaching this for years...but you
definitely wrote a better sermon than I did. Thank
you!"

Gaspar Torriero,
Technical Trainer,
DIGICOMP AG
- "I have been teaching more or less the same since 1995, but
never so clearly expressed. For me, the Manifesto is perhaps
too obsessed with corporations. Small companies ARE
listening. Let the others disappear. I don't
care."

Gregory W. Brickner,
Student & e-zine Editor,
The Financialist,
FinancialStreet
- "Someone finally figured it out! The net is more than a bunch
of switches, servers, and phone lines, its people. The
Cluetrain Manifesto said in one voice, what all of us have
been trying to say."

Paolo Bouman,
copywriter,
Data Gold Slootweg & Smidt,
home page
- "Who needs a manifesto? The manifesto says what every sound
person knows and has always known. But then again, why
can't you hear it in our language? Some of my clients are
willing to pay me gold to write beautifully slick crap. Of
course they want crap, because their competitors have been
talking in crap for ages, and they are doing well. Hope I'm
still able to hear words from the heart. 'Cause I am
positive lots of people will
listen."

John Formosa,
Creator,
The Swurv Project
- "The castle is falling! Its about environments. Its about
paradigm shifts. No longer is 'the medium the message'.
Guess what, You are the message. Enhance, enable, empower,
those are the 'real' e's! Time to
swurv!"

Dom DeBellis,
Information Architect,
Watercolor Group
- "If I hear one more company talking about 'responsive
customer service' or 'solutions built around you' or some
other marketing happy hogwash, I'm going to have to hit
something--hard. Cluetrain is articulating much of what we
(normal people) have been saying for years: listen to us.
We're you're customers. What you call your 'target market.'
Don't talk down to us. We know our needs. You don't. Try to
spend less time talking and more time listening to us . . .
Um, are you listening?"

Vincent D Lowe,
VP Business Development,
Aqueduct Information Services,
Vincent's Home Page
- "...it's about time that someone expressed this lucidly.
Thank you. I am fed to the gills with companies that treat
customers as statistics. 'I'm sorry sir, our policy doesn't
allow...' and 'All representatives are currently busy (and
will be so for about the next 90 minutes)...' and 'By
assaulting these commodity protocols, we can insinuate our
own technology as the only valid options in the
marketplace...' I'm getting heartburn right now just
thinking about it."

Mike Cunningham,
President/CEO,
Harvard Computing Group
- "Defining and adopting to new ways of doing business will
determine the long term winners. Cluetrain makes it clear.
Old Rule: Control is King, New Rule: Flexibility is
king."

Peter J. Lucas Jens,
Development Director,
VCA Velds BV
- "It feels like coming home, reading the manifesto, tears in
my eyes, because I somehow felt recognized in my unrelenting
belief (and efforts) to use new technologies for one and
only one goal, improve intra-personal relations. And we
succeeded so far, against the market's
opinion."

Magnus Hoppe,
Knowledge worker,
Malardalen University
- "The way life is defined is about to be
redefined."

John Hancock,
Owner,
Belsonics
- "This appears to be a lately redubbed version of William L.
Livingston's, who unfortunately did not have access to, or
the need of, a computer. However, he did manage to cover
most of these items in his original book 'Have Fun at Work'.
I would refer you to it as an earlier
edition."

Chuck Fellows,
Human Being,
Retired/Self Employed
- "Every member of the Boards of the Fortune 500 companies must
read the book. Hopefully they will become signatories. Lao
Tzu (and others) get to the core reason why Cluetrain is
necessary: 'Fail to honor people, They fail to honor you;
But of a good leader, who talks little, When his work is
done, his aim fulfilled, They will all say, 'We did this
ourselves.' Our children's teachers should read as well!"

Travis L Crafton,
Systems Administrator,
Raytheon,
home page
- "This is the stuff of life. It is the essence of humanity and
the root of what matters. Speak on
brothers!!"

Timothy Stein,
Self employed house dad
- "I was locked in that corporate box for 20 years. NO
more."

Gary D. Dickinson,
Director ,
Morgan International Group, Inc.
- "Thank you for putting my thoughts into words. Lets blow the
damn doors off the corporate drag asses, kick ass and check
id's. Tell me where the army is going to gather and I'm
there!"

David J. Momotiuk,
Student of History,
Coureurs des bois Productions
- "I AM AN EXPLORER. A new world is before us. As a student of
history I Travel, research, ponder, and Map what I see and
experience. I do this along the same shores, and the same
landscape as those who have gone before, But with different
eyes."

Peter Alexander,
Citizen of Canada,
Humanity
- "Righteous! However, you get an A, but not an A+. Do you have
the guts or the wit or the inclination to entertain a
slightly dissenting opinion? Herewith: Probably as a result
of the fact that you're Americans before you're Humans (you
want dialogue? I'm trying to provoke a reaction, dear
self-appointed Cops O' the World), almost all of your
vocabulary is about rectifying the business world ('I'm
gonna show this manifesto to my board of directors...')
Before you develop repetitive stress injury patting yourself
on the back, tell me what you think Cluetrain can do for
humankind, social justice and meaningful democracy! You hint
at the ultimate 'market' -- the marketplace of free ideas --
but I have to chuckle when I observe that your vision of a
paradigm shift, as expressed, consists merely of ruffling
your bosses' feathers. You/we will have to build in a role
for good old-fashioned ballots (no search engines and
metanames allowed: I mean hard copy, X's in ink on paper,
like they cast in South Africa to end apartheid) or your
revolution will consist merely of replacing one form of
corporporate hegemony with a new, net-savvy version. Don't
get me wrong -- I am on board and I sing from my soul a loud
chorus of support. But let's explore what Cluetrain can do
for the two billion humans on the planet whose income is
less than $1 a day. Suggest to me how Cluetrain will
counteract the autocratic pablum coming our way from
AOL-Time-Warner-EMI et al, in a continent that (as one
Cluetrain correspondent put it) favours Letterman to Luther.
You guys are gorging on the low-hanging fruit. You rail
against trivial inconveniences ('my boss doesn't understand
me as a person...'), and articulate absolutely no sense of
what you're prepared to sacrifice to benefit 'people of
Earth.' Who among you ever felt the cold wind blowing on his
ass? Would you vote for tax dollars to fund online literacy
programs, delivered world-wide so that Kosovo and East Timor
and North Korea and Burkina Fasso and Sudan and Cuba and
Nicaragua can join your conversation? (Or will there have to
be a hyperlinked Cluetrain (TM) banner ad on the web site to
finance the IPO fees?) The seeds are planted: think of the
Zapatista website from Chiapas... think of the fax machines
from Tienanmen Square... think of the activist network in
Seattle and the WTO... Cluetrain is bound for glory. But
before you rejoice that you made the market personal,
understand that the Net will make it political too. The
greatest contribution of the Net will come when it teaches
overfed (North) Americans the concept of humility. (And yes,
I realize that we Canadians are fundamentally no
better)."
[what's this about low-hanging fruit? right now I'm eating a double bacon
cheeseburger!]

Petteri Terho,
CEO,
Speed Ventures Oy
- "The future is here sooner than tomorrow. if we don't change
we don't survive. simple as that. but it already happened
yesterday. the bottom line of measurement in every business
is the last line of the financial report. if that is your
only focus it will be the number it could be if you did it
different. businesses are measured by people, not by
numbers. the biggest asset is not the money. it is the
people. the clients are people. not
money"

Ben Spitz,
evolving,
working on it
- "Looking into implementing this in a big way. Keep your eyes
open -- especially any engineers out there looking for a
different lifestyle."

Daniel T. Bloom,
President,
Daniel Bloom & Associates, Inc.
- "Have just finished reading the book. It is one of the most
intriguing books I have read. It opened some thoughts very
similar to my reading the Critical Chain by Eliyahu
Goldratt. It is one volume that will remain permanently in
my library."

Julie Thompson,
Managing Director,
C.C. Pace
- "BE BRUTALLY REAL! Be authentic with everyone you deal with,
and first be that way with yourself. Not knowing who you are
and what you're about is utterly boring for anyone
interacting with you...anyone but boring people, that
is."

Matthew Gilvey,
Db administrator

John Howie,
Virtual Educator,
Rocky View Virtual School
- "An amazing effort. Most of the ideas stated in the manifesto
and 95 theses directly relate to the world of education. Now
I have to try and explain the concepts to my
boss!"

linda cadigan,
techno-geek-girl,
ultrabac.com
- "Dang! Just exactly what Socrates said...and oh yeah, Can you
SuperSize that?!"
[yes, and we also validate parking.]

Dave Dix,
A computer ignorant everyday slob; a failure with no skills, no money, no future but a good imagination.,
none whatever
- "Its cool. But what of us who have clues but no skills, no
degrees, no capital and no way
out?"

kate sonnick,
creative director/writer,
buck & pulleyn
- "last november, while crossing the street on a green light in
new jersey, i got hit by a bus. this morning, at precisely
7:35, i got hit by a mothafuckin train. ah, i feel much
better now."

C. Paul Desjardins,
Account Consultant,
BCE Nexxia Inc.
- "I have always used my real voice in written communications.
My mother, who was a school teacher, helped me early on to
become productive as a writer by urging me to write as
though I were speaking. I agree that markets are
conversations and I have found success in addressing my
customers with conversation, even in the written word - even
in formal proposal responses - even last year in Year 2000
Compliance Statements. As a matter of fact, I differentiated
our company from all others and consequently earned some
significant business on the basis of a clear, plainly spoken
Year 2000 Compliance
Statement."

Bill Dunlap,
Network Administrator,
La Petite Academy Corporation
- "Wow! These are thoughts that have been in my mind for years,
but that I have never found the words for! Oh, and... my
opinions do not necessarily reflect the opinions of my
company, its management, or its other
employees."

Noel Howard,
Not Important,
Not Important
- "I doubt that you will publish this since I am not in awe of
what you are doing. And, although it is largely true that
big organizations engage in double speak and sophisticated
de-humanization techniques, this is not a new revelation.
And the Internet won't change anything, really. It will be
used for commercial purposes, even if its language appears
to be more human and real. It was Sam Goldwyn, I think, who
said, 'Honesty, that's the key. If we can fake that, we've
got it made.' Commercial interests will win on the Internet,
even if the voices are made to sound more like 'us.' The
Bible warns, 'They will make merchandise of you.' Always
have. Always will. The Internet won't change that. So, as we
plug into this powerful new tool, let us not put our hopes
into it. Instead, let us seek immutable truth that has been
available to us since the Garden of
Eden."

Dan Kurchak,
President & CEO,
Charismagics Incorporated
- "People are finding their voices and are becoming empowered.
If you are not listening, you will end up outside the
marketplace pitching your wares to the
wind."

Andrej Falout,
ND/NC,
falout.com
- "Crippled communication is partly the result of need to
accommodate all levels of social skills. Think stupid. Is
the Internet fooling us into believing that percentage of
intelligent people in population is increasing, just because
they can occasionally find each other now thanks to the
Internet, or is this for the first time fact, since the down
of the humanity? See my little rant here:
http://www.falout.com/falout/andrej/documents/why_is_internet_so_popular.htm
Good luck to us all! And thanks to you
all."

Stan Cotton,
Founder,
100% Cotton Concpet Co,
Outrage
- "If you're not outraged, you're not paying attention. Most
people when they get a bad deal, they grin and bear it.
Outraged people smile and do something about
it."

Robert C. Watson,
Web Generalist,
Watson Web Works,
The page I maintain to keep in touch with my family
- "All Aboard! The ClueTrain is leaving the station. It's
leaving slowly at first but will gather steam and soon be
roaring along nicely. Many are standing at the station,
wasting time, ignoring the fact that the train has begun
moving. They figure they'll eventually hop on when it looks
like they need to. Others are on-board, but are getting off
early because they're afraid of the speed and the perceived
uncertainty of the destination later on. But the rest of us
are already on-board and that's where we'll stay. We'll stay
because we know it's going on the right journey...a journey
with a different destination for each one of us rather than
the single, empty destination offered by other trains we
have ridden before."

Kurt Kurosawa,
Webmaster,
USAF Heritage of America Band
- "I don't sign petitions or partisan declarations. That's
illegal in my line of work. But this is like signing
an agreement with the laws of physics. Less controversial,
actually, because the laws governing human behavior are far
more durable."

Linda Pashka,
Program Head Curriculum, Communication Department,
British Columbia Institute of Technology

Alan Francis,
Director w/o ,
Brainpower International
- "Good, having touched the first veil of that imaginary
persona(mask) and facing ourselves and each other, we
notice... we are here, a part of a larger whole,
curious, instinctively we look up as no artificial hierarchy
blocks our view, but such an internal meeting is even more
difficult then the throwing off of a corporate persona. Will
those who have taken this first step go further or will they
rest content to be the new ' do-gooders ' or perhaps you
were seeking applause?"

Scott Johnson,
Class Clown, Zen Warrior, Resourceful Human,
Allstate
- "Oy, up Cluetrain!! I hope that every ineffective
middle-management suckup out there reads this (and sends it
to their boss, too). I'll be sending it to everyone in my
company (I'll let you know if I still work there afterward).
Maybe then we won't all be viewed as clock punching slackers
with no brains and no 'real' value. It's hard to believe
that so many companies and 'experienced managers' just don't
get it - it ain't just about money, folks. It's about
enjoying Life, feeling good about what we do and caring
about the other guys. Believe it or not, you can still be
'successful' that way <gasp>. Good luck to all - here's to
Life!!"

John Gruenenfelder,
Rivendell
- "Indeed we are immune to advertising. Or, at least, I would
like to believe so. Still... web ad banner companies make a
lot of money, and I still feel physical pain when I see most
TV, so it must be doing
something."

Peter Hale ,
Software Developer
- "A wonderfull concept. We people are services to each other.
All we need are the tools to communicate and facilitate
those services, whatever they may be. As a developer, I am
willing to write those
tools."

Erik E. Weaver,
Partner,
Web Design Partners
- "The Internet is arguably the single greatest invention of
all time; it is certainly the single greatest invention of
the Industrial Age. It is leading us into the 21st Century
(which I expect is the dawning of the Information Age)
sustaining it's tremendous growth by harvesting grassroots
FREEDOM. Since the philosophical foundation of the Cluetrain
Manifesto is built upon this Freedom I am happy to sign.
Free use of the Internet by all the people of this planet
will have an effect upon our future social evolution similar
to the American Revolution's effect upon world governments of
its age."

John Fandl,
Director of Product Development,
Vanguard Solutions Group, Inc.
- "Be Yourself Slide forward down the curve, (deviations ring
the bell). Those who listen redistribute in the new bell you
have wrought, They are now among the few (and new music can
be sought). -JF The new bell rings at the station and the
train disembarks. Will the few become the many? Things like
your manifesto help to crystallize people's thinking. Good
job!"

Dave Kleist
- "I don't think that I agree with all of the theses, but I do
agree with the intent. I don't think that we'll see broad,
sweeping change occur quickly, as the transition is going to
be difficult for many consumers and many businesses. I think
that it will occur over a generation (a real paradigm shift
like Kuhn describes, where people and institutions DIE
before things really change, not that 'impactful'
pseudo-language b.s. term used by sloped-foreheaded,
knuckledragging drones)"

Claudia Curtis,
You name it, I've probably done it.
- "Before we can get a clue we have to know we are clueless. To
get that we are clueless requires a dialogue, speaking and
listening, the clues will appear out of that. Thanks for
speaking, I'm listening and so are
others."

Greg Longtine
- "It seems that a long awaited clear voice has been liberated.
US"

Bo Buma,
consuprodupolitworkerboss,
Stractics Netherlands
- "Sure, a great wake up call. I will sign it wholeheartedly
and will implement wherever possible. What makes me less
enthusiastic is all these comments telling you to send it
to the CEO or wishing someone did. Get a life, be empowered,
make a difference. What else is everybody signing this
manifesto for? Not to wait till somebody does something
about it? To you and all the others, see you on the
barricades."

Perry Trimble,
Sr. Database Administrator,
BAE SYSTEMS
- "The Future is approaching at the speed of light and the Train
has a full head of steam and is pulling out of the
station... All Aboard.. Sign Me
UP..."

Craig E Curry,
President ,
Craig Curry Consulting
- "I have worked in the ERP consulting business for over twenty
years. I know my success is derived from an ability to
communicate from the lowest rung of the ladder to the
highest. I only wish the rest of the industry used this
skill."

daedalus,
Consultant,
home page
- "This smells right, and it looks like a lot more
fun."

Eric Sandvik,
System Admin and full time Student,
Spectrum Banc Servic Corp
- "Others have noted the logical aspects of this manifesto and
they are all great. I'm here to share my emotional
views...WOOO HOOO HOOO! Thank
You."

Scott Graham,
Artworker,
Fifth Ring Integrated Corporate Communications
- "Our company has been trying to convey these ideas to clients
for a while and it comes as a revelation to them..why
doesn't everyone think like that..they say. Well done for
writing it down"

Michael Bravo,
a person,
TAG Ltd
- "I'm glad someone had the time and courage to sit down and
get all of this together."

Jon Nguyen,
Consummate traveller and net student,
MyfriendsandI
- "Speak up or shut up! Get out of the line or stay in line!
Tell me the truth because I know when your
lying!"

Ronald J. Kensey,
Presidemt,
Kennon Aircraft Covers
- "I have read it and agree with it ... and for years I have
wondered why most of the corporate and government web sites
didn't provide email links to their most knowledgeable
people ... many offer webmasters address as the only
contact. .... now I understand why what their sites were
missing ... is so very
important."

Ben Burnett,
Nobody
- "Hmmm... some great ideas. I have recently entered the world
of high tech and networking and am relieved to see that not
every one is thinking about how they can make the web more
like t.v. I've worked at lots of different places that have
never gotten a clue and have tried to figure out how to
bring them up to speed. But now I realise that that isn't my
responsibility. My responsibility is to join the
conversation and share my input with those that would have
it. Those who don't want to chat can move on or get left
behind. They'll still have a market of sheep who like it
safe with large print labels, but at least the unambitious
and sedentary won't be clogging up our bandwidth. We'll just
route around them. Like I step around them getting off the
elevator, or like I weave between them as they try to cross
the street in rush hour traffic and get stuck in the middle
of the intersection. Hmmm... maybe they will clog things up
a little. But not like before. I'm actually the kind of guy
who doesn't like the bad things to go away completely. They
remind us why we're glad we're doing it
differently."

Derek Willis,
Founder & CEO,
IndustryXone.com, Inc.
- "The ubiquitous garden rake's been placed in the path of the
corporation.....Keep On
Truckin'!"

Brooker Buckingham,
web strategist
- "After the suffering through course after course of 'beige
pudding' media, I'm dazzled by the possibilities that
Cluetrain will engender. 'Bought and sold' may become an
artifice yet. Anyone connected with media, PR, marketing and
related ilk can feel free to find that voice and start
conversing. The Cluetrain sticks a firecracker up the ass of
post-McCluhan intellectualized claptrap and signals a new
era. If you aren't conversing, you are
dead."

Charles Nowlin,
President,
Facere Incorporated
- "Right on. Where the cold northerner meets the warmth of the
Gulf moisture, we have turbulence. Watch out industrial-age
corporate America; you're all
wet."

David Alderman,
Charter Member,
Applied Resources and Knowledge (THE ARK)
- "It is refreshing and encouraging to find so many people who
have recognized the real source of most of our problems that
are yet unsolved. Throughout our recorded Civilization we
have come a long ways and solved many problems. In the
course of these accomplishments we have also created some
new problems. With the gift of the technology and the new
knowledge it helps us find, we may now be able to solve more
of these newly created problems (created by 'progress')
without creating additional new problems. This web site
indicates that we are on the right path. For me, personally
it will be very refreshing and encouraging when this many
people of wisdom and insight find and understand the
totality of the solutions that are available to us through
THE ARK."

ROy Thomas Halle, Jr.,
CEO,
Panalign Partners, Inc.
- "'The network is not the computer - the collective mind is
the computer. The network, the user interface, the data,
formatting, protocols - they are simply the bus, the spinal
chord, the corpus collosum - that holds this mind together
and allows it to speak.'"

SteveOC,
Title ? - its just me here.,
Eljay P/L
- "Jerry Lee Cooper just explained to me how wrong you guys
are."
[whew! that was close, huh?]

Tony Rabun,
Chief Whynot,
Iwaia Corporation,
Corp Splash Screen
- "If it looks like it cost a fortune and is made of mahogany,
why are you using it for a desk? Does it help your
productivity? Your bottom line? Does it make you smarter?
It's time for the corporate enclave to discover what the
manufacturing sector learned in the eighties -- 'If it
doesn't contribute to what we do, why do we have
it?'"

Bob Schmonsees,
CEO,
web2one
- "Japan forced Corporate America to come to grips with quality
processes in manufacturing. The Web will mandate that we
quickly adopt that same quality focus for our messages and
marketing communications."

Jack Brooks,
System Administrator,
Bella Vista Property Owner's Association
- "If we substitute the words 'Government' for company,
'constituency' for market, and 'people' for employee in the
manifesto, we come up with some very startling statements
about politics that might make some folks
nervous."

John Sundman,
Writer,
http://www.wetmachine.com,
home page
- "I agree with the gist of this manifesto. However, I don't
share its optimism, nor its genuflection before 'markets' or
'internet.' The things our new markets are producing are
cool, sure, but powerful and dangerous. Too powerful? Too
dangerous? We'll see. I pretty much dread the future, when
market-enhanced 'transhumans' make me and my children
obsolete. I claim humanness as my heritage, and the rest of
it be damned. Human readers welcomed to my own modest
website, which I hope you like."

Daren Trousdell,
Managing Partner,
LucidWorks Inc.,
Daren Trousdell is SMASHING
- "Could life be going so well that the GODS had to bring this
scripture from above. Could these Wise men - Levine, Locke,
Searls and Weinberger - be bringing the words of the mighty
God himself? Could Bill Gates be God? We're all going to
die! Anyway, I found this book to a turning point in my
personal development in this 'new' economy. As a young
entrepreneur, I find myself feeling inferior to the
competition and rightfully so. This book has helped me
develop ways to think outside of the outside box if you get
what I mean. I feel very confident that my products will
better and will provide value to my customers lives. This is
what is important to me and my company now. It is about more
than a shopping cart system. It is about throwing this paper
paradigm where it belongs...At Microsoft. Daren T March
9,2000"

Ali de San Martin,
CIO,
ComputerLand System Support Services
- "The 10 corollaries: 1. People won't seek a solution unless
they recognize a problem. 2. People in isolation don't
become aware of a problem; they need a context. 3.
Interaction with the environment and its inhabitants is the
context. 4. Awareness is an emergent property of the
context. 5. Augmenting the context increases awareness. 6.
Whatever limits the context -- i.e., restrains
interaction -- hinders awareness. 7. Break down the barriers,
and the context will expose the problems. 8. Implicit in the
dynamics of the context are the problems and the solutions,
inextricably intertwined in innumerable permutations. 9. The
context is self-correcting: Awareness -- i.e.,
problems -- gravitates towards increasing interaction, i.e.,
solutions. 10. Business, therefore, is not about selling
a-priori, canned solutions but about enlarging the context.
Gravity will do the rest."

Patrick Notz
- "Bingo! I've grown so tired of what's become of the American
society -- socially and economically -- that I often
consider defecting. If more people jump on the cluetrain
then maybe there's hope!"

Judy Bishop,
Principal - Strategic Marketing, West Coast office,
World's 2nd Largest Accounting + Consulting Firm
- "It's been said that capitalism is, by nature, a form of
change and can never be stationary. Uh-huh. So why do we
capitalist leaders change our thinking at such a glacial
pace? Nothing in our training has provided us with the level
of consciousness needed to wade through the mindless screed
being offered about e-business. There is such an astonishing
level of ignorance found around online business now, it
takes my breath away. Every North American marketer,
consultant and venture capitalist should commit The
Manifesto to memory. Just as Geoffrey Moore did with
Crossing the Chasm, your book has provided a common language
for like-minded corporate rogues. Seems some people simply
have a greater gift for seeing what's there .... thanks for
that."

Scott Toderash,
Chief Technology Officer,
Rainy Day Software Corp.
- "2 years ago when I knew I had to leave the company I worked
for, I said it was for independent practice. The truth is
that I spent 10 years working in the largest companies in a
small city and I saw the sickening deaths of corpses who
weren't even aware that they had been converted to the dark
side. When I left my last job, I was a couple bricks short
of a Jerry McGuire. I could only describe it as saying that
all large companies are bad, but with this manifesto you
guys have spoken the truth. This is a truth that I could
smell but I could not taste, and although I believed I could
understand I had no comrades, and no voice other than those
who were disenchanted as
myself."

Michael Schwager,
http://www.4s8.com,
Mike's home page
- "Our culture is of people and markets. Our culture is our
economy. It's sad that this website exists, or needs to
exist. Cluetrain is evolutionary. A real wake up call: Stop
producing. Start living. That would be revolutionary. I see
that no poets have signed the manifesto. You forgot two
items in your Theses. Because I'm nice, I'll include them:
96. If you want to communicate, get off the Internet. To
converse, get off the Internet. Meet. Drink tea. Touch. Hug.
97. The Internet is not that
important."

Rosangela Canino-Koning,
Senior Software Developer,
The Image Group,
Obfuscated Illumination
- "I work for a communications agency. It is our JOB to talk to
the 'market'. I think companies like mine could really use
this wake up call."

Gary Lawrence Murphy,
President and CEO,
Teledynamics Communications Inc,
GaryM's Dragonfire Homepage
- "In 1996, back when we were still defining 'intranets' for
our audiences, I wrote (on our Geocities philosophical page)
'Just like the Berlin Wall, the firewalls will crumble, and
for the very same reason.' It is encouraging to now see such
a show of force recognizing how the economics of community
outweigh the economics of scarcity; an information economy
is unique because our resource, knowledge, cannot be
diminished and can only grow through interaction and
discourse. Bucky Fuller would have been very proud of you
all!"

Rob Gelphman,
Principal,
Gelphman Associates
- "Great reading. I have already incorporated this into my
counsel giving to my clients. More for my sake then theirs.
There is so much money available these days, we are losing
our soul in our pursuit of it. We make 10, 20 and more times
the money of our folks, but we work harder for it, too. We
don't leave at 5:00. Both parents work and the
nannies/daycare/ babysitter raises our kids. We are just as
guilty of the sins we accuse the previous generation.
Restore the humor and purpose. Tell the client to take a
vacation. Tell your boss that you can't meet that deadline,
you want to go home. And for God's sake, quit that job you
hate. Nothing is a bigger waste of time than working at a
job you hate. Remember our family is our true wealth. And
when you die, nobody said I wished I had worked more. Get a
Clue Train."

Philip Rink Jr,
Webmaster,
Anne Arundel Medical Center,
home page
- "A woman dishing out my lunch at the cafeteria asked me about
a computer; she wants to get on the net. A guy in the
engineering department who's never worn a suit in his life
told me about the stuff he wants to find on our website and
can't, and that light bulb over my head flared to incredible
brightness and shattered. These people have an Internet
strategy of their own, and it doesn't make one damn bit of
difference to them what the organization's is. They're going
to use the Net in ways that they want to, and in ways that
we will never expect. All the time I waste in Informatics
meetings, I could be spending with these people and figuring
out what I really should be
doing."

Brenda Wire,
Sr. Performance Consultant,
Aetna USHealthcare
- "Baby Boomers unite! Grey is a good color - but not in the
board room or executive
suites."

Subhajit Bhattacherjee,
Human Being,
This world!!!,
home page
- "Hmmmm.... the manifesto says that people are human, and
should be recognized as such. However, most of the
signatories are presidents, CEOs, whatever... as if these
designations lend more credence to views and values than the
substance. Isn't the point of the manifesto to be more
human, than an entity? Is this a paradox, or am I missing
something?"

John Slade,
Manager of Business Development,
Need2Buy.com
- "Anyone who is trying to dominate business in the future
would do well to buy this site and 10,001 copies of the
book: 1 copy to read, and 10,000 to keep them out of the
hands of competitors."

D. James Douma,
Sr. Design Engineer,
Finisar,
Flicker's Place
- "In the not too distant past the spark of language catalyzed
the transformation of our species. This improvement in our
ability to exchange information changed us, at that sublime
moment, from one of many unremarkable hominid branches, to
the absolute masters of our world - unprecedented in five
billion years of earth history. After thousands of years of
building on that triumph we've achieved another great leap
in our ability to communicate, interact, and organize. If
you don't get connected to the reality that this is going to
profoundly change our world and all of its institutions you
may find yourself following in the footsteps of the guys
that missed out on the last great communications leap; the
neanderthals."

C. Shawn Morris,
Technical Marketing Consultant,
JD Edwards
- "Just read Cluetrain. I've read other rantings on the impact
and significance of the web but nothing as radical as this.
Sounds like a Romey take.
Late."

Lan Laucirica,
Lucid Drunk
- "Tim O'reilly for President of the
Internet"
[I'll drink to that.]

Steven Feldberg,
Feldberg Communications
- "'people of earth' it begins... must be really, really
important, right? OK. That this needs to be stated is kinda
scary. That corporate bigwigs find this radical is scarier
still. Cuz there's not much in the manifesto, save perhaps
the specific Internet references, that couldn't be gleaned
from watching `Miracle on 34th Street' (the original). But
thanks for summarizing all the movie's salient
points."

Oaf
- "When speaking of truth and the internet, consider these
three questions: (1) This world is certainly round. As
pilots know, the shortest path between any two places in
this round world is not on a straight line, it's on a great
circle. When seeking truth on the Internet, shouldn't we
avoid being straight and to the point, and plan to surf in
circles? (2) Openness is vital to the Internet, because
what's not open can't be found. And what's private is not
open. But privacy is vital to trust. Without trust, there is
no security, and without security there are no assets.
Without assets, nothing is worth much, not even the
Internet. But, with total openness, there's no need to
trust. Still the trust of many is a powerful asset, which
makes the internet worth while. What truth enables the
Internet to balance privacy, openness, and trust? (3) It
takes wisdom to know truth. Some say that wisdom is the
gradient of life taken with respect to eternity, and that
life is a journey. These thoughts suggest that an ancient
maxim applies to balancing privacy, openness, and trust on
the Internet: leave every moment, every idea, every place,
every person, a little bit better than you find it. With
this answer, there is a corollary question: doesn't God know
better, best?"

Duncan Strong,
GooHead,
Goo Inc,
home page
- "You guys are so smart. SMRT! I mean, SMART. Wow. Business
books are so smart. Are you guys saying anything that hasn't
been said before? No. No. No. Yes. I wish Adam Smith was
around and around. MMMMmm, thong undies. Good idea,
that!"

John Shultz,
AT&T
- "I've been involved in the eBusiness side of the web for a
few years and have often felt like the outsider looking in.
Community, connections and people are usually not even an
afterthought. Thank god I am not alone. No matter how
depressing things may look - there is always hope. And it's
growing every day!"

Marc Donner,
Principal,
Morgan Stanley Dean Witter
- "My mother hated comic books. When I was a kid I had to
smuggle them into our apartment hidden under my shirt. I
read them voraciously and spent all of my allowance on them.
I was ashamed, but I kept doing it. Later I understood that
what I was looking for was stories, not 'See Spot run. Run,
Spot, Run!' Dr. Seuss figured that out years ago and so, by
now, have most teachers. It's just another
example."

Julie Ann Brown,
Tenured professor of marketing and gender studies,
Antelope Valley College,
Preserving the beauty of the Victorian Images of the Past
- "Let things go...and they grow. As an educator and
entrepreneur, I have seen that freedom expands the soul's
vision and creative energy. Control binds and fatigues the
individual to the creature that as children we knew lived in
the closet or under the bed. We know this monster by its
first name, fear. Faith increases...fear decreases. The risk
return trade-off dies with abusive management by individuals
or organizations. The internet is a glimpse of what freedom
of creativity and thoughts bring...Economic opportunity and
prosperity, and connections to those we thought were
different from us, but now we have touched truth through
free thought exchange, we transform the fear of the enemy
into the faith of the
friend."

Gordon Jessop,
President,
suite 7: the e-business suite
- "if there is one thing i love, it's hurling the wisdom found
in this book around during those all-too-frequent,
brain-dead client meetings and watching the life signs leap
off the chart. it's like electro-shock for the corporate
carcass."

Steve Owens,
Consultant,
Computer Consulting
- "You have nailed the truth to the wall. This should be taught
in all schools. You could call it truth in business
101."

Janet Carlson,
President,
111 Interactive, Inc.
- "We as a company have been 'on board' for some time now - our
on-going challenge is to help the folks in the
pharmaceutical industry get past the internal political crap
that is paralyzing them, so they can hear the screaming of
the lambs -- both internally and
externally."

Will Smith
- "Right on! A note to all the 'Personalization Vendors'
dreaming up all the new ways to market 1 to 1 to us
unexcited consumers. Please do not cloak this new marketing
technology as the answer to creating relationships and
experiences. Most cluetrain violators will use these tools
to sell to their target markets not to empower them with a
voice."

CJ Ficco,
Portal Administrator,
CIBER,
Thoughts of an ecclectic mind....
- "In reading the '95' I noticed a schism.... the accusation of
'Corporations' turning security into a religion whilst your
text seems to elevate the notion of 'marketing' to a
religion or, at the very least a new societal construct. I
would simply caution you not to turn a concept of
'marketing' into anything other than what it is.... a means
of one or more human beings to get other human beings to
exchange money (a religion in itself) for goods or services.
The manner by which humans do this and within whatever
socio-philosophical context is, in most respects,
irrelevant. You address a new philosophical paradigm with
regards to the marketplace. Although this new paradigm may
result in a 'better' and more accessible environment for
consumers to access various market places, I would remind
you that there is no nobility whatsoever in marketplaces
or consumerism. A marketplace is nothing more than a
location (geographical, societal or electronic) where human
endeavor is exchanged for digits on currency or inside a
computer. Please don't forget
that."

Ben Applebaum,
Bridge Communications,
College Stories.com
- "Behold the power of good story. But I feel the CTM
overstates the amount of online conversation about most
products. In most cases, Skippy, they ain't talking at all.
And there is nothing worse than
that."

Robert Thomas Edgerton,
Software Developer,
Follett Software Company
- "While riding the corporate train to nowhere day in and day
out, through the eternal wastelands of dumbfounded apathy
and submissive isolation, someone whispered, 'Hi, who are
you and where are we going?' In shocked realization, as if
awakened from a trance, everyone suddenly jerked to
awareness. Slowly, at first, voices were heard asking the
same question. The question turned to a demand and grew in
volume to a roar louder than the racing locomotive, 'Stop
this train. It's going in the wrong direction. This is not
where we want to be and not where we want to go.' As
everyone disembarked, a lone voice was heard to say, 'ALL
ABOARD the CLUETRAIN!'"

Kristian Hanlon,
Business Analyst,
Clerical Medical Investment Group
- "In 'Ode on a Grecian Urn' John Keats (1785 - 1821) wrote,
When old age shall this generation waste, Thou shalt remain,
in midst of other woe Than ours, a friend to man, to whom
thou say'st, "Beauty is truth, truth beauty" -- that is all Ye
know on earth, and all ye need to know. OK - replace the urn
with the 'net - and suddenly it becomes clear - pretty cool
huh? Gimmie a C, gimmie a L, gimmie a U, gimmie an E..."

Leslie Hayman,
Founder,
Engine X,
a personal story
- "Cluetrain manifesto is a timely and reassuring reminder that
humane and conscious conspirators live in this good
world."

Elmar Geese,
tarent
- "Its great. I suggest for No. 96: The shareholders do not own
companies, the employees
do."

Neil Kleinman,
Principal Multimedia Engineer,
FlightSafety Boeing Training International
- "Before we sink into a morass of cyber-junk, web sites, and
mindless labyrinths of endless information that 99.99% of
people could not possibly use in their lifetimes, a decision
must be made that the quality of life not be determined by
either computers, or those that operate and control those
computers. The Cluetrain is a good
start."

Don M. Darragh,
Director, Marketing & Sales,
ASCC, Inc.
- "Organic, dynamic, living, breathing, thinking, feeling,
aspiring, changing, growing, searching, interacting,
inspiring. Is this a person? The Internet? Don't know, can't
tell & don't care. All I know is I LOVE it! Not since the
Gutenberg Press have we been so involved with each other,
empowered by each other. The Net is not about technology or
tools. Its about us. About the process of communicating 1 to
1. And just like those medieval books from the Gutenberg
Press forever changed religions, governments, nations &
people, so the Net changes us. The Cluetrain is not only a
statement of what is, but what must
be."

Bob Adams,
Executive Director and Tired Old Cynic,
Global Development Center
- "If you think commercial outfits have a problem getting the
clue, you should work with non-profits, especially those
concerned with my 'business', global humanitarianism. What a
pathetic bunch. All mouth and no ears! No for-profit
business I know treats the public with less respect. Thank
you for identifying the problem simply and
clearly!"

Charles H. Southworth,
Partner/Chief technology Officer,
Earle Palmer Brown,
home page
- "If we fail to share, we will surely perish. If we share
only that which we deem necessary, we will slowly starve. If
we can't yet understand that control is an illusion, then
surely we don't deserve to
participate."

John Lees
- "So spot on it's almost old
news."

Jeanette Garnett,
I don't have one!
- "As an undergraduate student of International Communication,
I believe that the clues you are giving here apply to all
businesses that have a future. Survival will increasingly
rely on the knowledge of skilled staff. You're speaking to
their pockets, good on
you!"

David Barks
- "I had lost some faith in the web as a medium but reading the
Manifesto has energized me. I'm not saying I am a 'Cluetrain
apostle' but I do have additional perspective on what this
medium has to offer. Thanks Cluetrain
folks."

Ken Kennedy,
DBA/Developer,
ezgov.com,
The Chancery
- "Wowzers. I am impressed. I just left a Nameless Big
Internet/Media Company, and I actually gave a copy of the
book to the VP of my IT group. I really, really hope she
reads it."

James MacAonghus,
Chief Gonzo,
planetglow.com ,
home page
- "Let's take this manifesto seriously. Business should be
personal, it can be fun and it shouldn't be difficult to
remember that customers are people not numbers.
Smile!"

Jason Krumwiede,
President/CEO,
StartupSeeker.com, LLC
- "I couldn't take it anymore. The vanilla ice cream in a white
dish goop that oozes from management. This book kept me up
at night. 'The dedication to one's highest potential' (stealing a
quote form Ayn Rand) is what the Internet is all
about. Thanks."

Preston M. Faggart,
artist in charge,
Prestoni's Pro Arte,
Prestoni's Pro Arte
- "FINALLY!!!!!. Why did THEY forget all this to begin with.
You have just told me why I like to go to Borders Books even
if I don't want a book. Why I love to check out what people
are writing at Amazon."

Ed F Bowers,
Managing General Partner,
E.F. Bowers L.L.C.
- "I have sensed for some time a gnawing undercurrent that the
present Powers-that-be don't get it. You do - I do. Great to
be in your company."

Ivan Llamas,
Project Manager,
Inlander,
Kamita Korp
- "Another must read for all business people. Maybe it would be
interesting to adapt it for the political
world."

Kerm Rorschach,
Word Nerd & Webmaster,
Mare Crisium
- "What these guys are talking about is hard to pull off,
really hard. It doesn't just require companies to change
their thinking, it requires the public to break their
training (and just after corporations finally thought they
could stop newspapering the entire kitchen floor and lay
good carpet). At the same time, this is also the public
breaking the training of corporations -- let's hope the latter
process is gradual, though: can you imagine the stench if
all those MBAs unclenched
simultaneously?"

Nancy R. Peppard,
Cultural Gerontologist,
Generation to Generation, LLC
- "Cluetrain is a beginning that is very much needed in
industrialized and third world nations alike. Whether we are
signers or lurkers, we each bear the responsibility to sound
cluetrain's whistle louder and louder as we pass along this
information along to all we
know."

Henry Quimby,
Creative Director,
Quimby Communications
- "Any search for the truth not only binds us together, but
also sets us free. Speaking the human truth is hard. Hats
off to those corporations or citizens, it matters not which,
who find the courage to do
so."

Charles B. Maclean,
Founder & CEO,
PhilanthropyNow,
home page About Your Host
- "Fundraiser/Marketer . . . ask me what I care about before
you tell me what you care about. Giving is a learned art and
because 'there are no luggage racks on a hearse,' it's a
good thing to learn how to give and receive throughout a
lifetime. This manifesto is juicy and speaks to the
authentic need to desire and be desired . . . with both
neurons and hearts firing in the conversation about
exchanging our time, talent, dollars and love. Marketing is
about Into-Me-See."

James P Piper,
CEO,
MTC Interactive
- "The light shines! After hearing Chris Locke and buying the
book, I am seeking converts to the cause. I am sure that my
company will change because of the
Manifesto."

Curtis P Wiens,
Graphic Artist,
CPW Studios
- "Suddenly the human voice has ears to listen and the time
and space to say what needs to be said. THE REVOLUTION HAS
BEGUN!!!"

Jeff Hallett,
Strategist,
AppNet-NoVA
- "All meaningful change starts from the 'bottom' -- until
there is no more top, that is. If we really want to get we
are going, we need to get the children involved -
now."

William G. richmond,
CEO/President,
Elephants, Inc.
- "This has always been my creed - glad to see it published and
endorsed by a larger community. Old school management might
catch on - about the same time they realize the value (read
productivity gains) of the home
office."

Ivan Hanzlik,
Pixelpar CEE
- "Yes. I believe in this. Let's join the ride. Internet can be
danger when misused be individual and society. But it can be
positive by it's nature. The shift in mind is necessary.
Let's shift it."

Bryan Rackleff,
Design Director,
Rare Medium Inc.
- "We use the same terminology as the Drug Dealer. The 'user'
cannot figure out the interface. We talk in acronyms to put
up the facade of intelligence. The IA said the DT wants the
PM to get a SCSI cable so she can optimize the GIFs and
JPEGs so the IE and AOL users can better view it on their
PC."

Scott Kern,
PKI Operations Manager,
Digital Signature Trust Co.
- "Locke's twelve-step program for Internet Business Success
(as read on Wired news) needs to be here: 'Relax, have a sense
of humor, find your voice and use it, tell the truth, DON'T
PANIC, enjoy yourself, be brave, be curious, play more, dream
always, listen up, rap on. Do these things and you can't
miss.' I can do that."

Glenn McKnight,
Researcher,
Global Catalysts Inc
- "People in the traditional economy need to learn how to work
collaboratively as situations dictate, adapting and forming
new short term just in time affiliations. The New Economy
provides a means to spark short term and intense activities,
creating a legacy or trail to build new
experiences."

Cory Nielsen,
Project Manager,
FurnitureFind.com
- "I once heard 'Put the customer first, make them happy.' I
disagree with that statement. If the companies put the
employees first, and did what it takes to make them happy,
that would make the customers happy. You can't make happy
customers with unhappy employees. Example: Fast Food Chains
/unhappy employees = unhappy customers. Bravo to The Clue
Train for trying to make the world a better place to live
(and work)."

Kevin McManus,
Revolutionary,
AQP,
Great Systems
- "This book is inspiring because it cuts through the BS and it
shows how technology will bring out the voices in the
workplace and world that have been suppressed for way too
long. The playing field is being leveled, and no longer will
one's appearance and political connections serve as the
primary criteria for a formal leadership position. The new
internet and intranet connections allow us to better
challenge the prevailing culture en masse and lead the
revolution - if you don't get it, get out while you still
have your reputation with your buddies at the country
club!"

John Pallies,
President,
Avetel
- "The issues raised by the Manifesto are directly related to a
1976 essay by Harvard professor Chris Argyris. In his essay
Argyris identified ingrained behavior patterns that reduced
organizational effectiveness by inhibiting honest
communication. Argyris also discovered that these behaviors
were extremely difficult to change which accounts for the
fact that most mature organizations still have not after 26
years. The emergence of the Cluetrain Manifesto is a signal
that information technology has begun to enable sufficient
valid communication to begin to challenge the dysfunctional
communication coming from the corporate
world."

Tom R. Pardee,
PC Consultant,
Maritz Inc.
- "Someone in my company must have caught the clue train. I
have seen more web initiatives recently than I thought we
had employees. What's even scarier is that people are
starting to actually use these web services. I'm afraid of
what's going to happen if too many lightbulbs turn on at the
same time. These new converts could be easily
swayed!"

John D. Fish
- "I don't have anything hip to say. When I read the manifesto
I got the same kind of goose bumps as when I listen to Peter
Gabriel's 'Come Talk to
Me'."

Bart op het Veld,
designer/partner,
VCA VeldsVorm
- "Transparency and honesty make your life easier and your job
more fun and it's good for business. It creates companies
and products -and people- worthwhile. Hey isn't that what
its all about? Have fun?"

Rich Westerfield,
VP Marketing,
Passkey.com,
home page
- "As applies to the trade show industry, this is why the new
vertical industry sites (i.e. Chemdex) may become viable
commercial sites and the new meeting places for industry,
while the old-line trade events (and even some IT events)
atrophy."

Benjy Feen,
Monkeybagel.com,
personal website
- "One addendum: Today's big Net-driven business got where they
are through a fast and sloppy startup mindset that works
great for fast growth, but rapidly outmodes itself and ends
up destroying clueful behavior. We need a Cluetrain Express
for the folks who took the TGV to Stagnation and desperately
need to get back."

Adam Hicks,
http://www.ventech.com.tw,
A Step Towards a Vision
- "This manifesto, by its very nature proves its point. In the
past a single manifesto would change the course of history.
In this time, there will be many contributing to the change.
However, like all manifestos they are not the end but the
beginning of a new direction. I sign because I agree with
this direction. NAMASTE"

Rich Lalley,
Group Director of Marketing - Miller Lite & New Products,
Miller Brewing Company
- "Inspiring! Terrifying! Full of promise and fun. As a
facilitator of the creation of numerous TV ad campaigns over
two decades...some lauded and some lamented...I've started
to believe that TV campaigns are as effective at selling as
a horse and plow is at tilling soil. Good in its day, but
not adequate today. The Cluetrain Manifesto explains why.
Wow. So what will we do
now?"

L. Benson,
Partner,
ECCHO Consulting
- "As an international development consultant working to
empower creative change for humanity in organizations (ECCHO
- get it?), I think your site is fantastic! Thanks to the
Global Community Center (great site at
globaldevelopment.org) for letting me know about you. Keep
up the good work!"

Greg Longtine,
V/P Operations,
Outsource Solutions Inc.
- "I remember my days at (DEC) Digital Equipment and the utter
scorn I received when I would suggest that the customer
should be the target of our affections. In the early days
the Cluetrain ruled. Then the MBA's joined the party and
well, we were bought by a clone outfit.. This is the most
refreshing hiving of thought of the general subject, What's
it really all about folks/ lets cut the bull corporate!!! I
cling to the private contention that corporate as we see it
today will lose it’s shallow identity. The market is
catching on."

Paula Mader,
Chief Instigator,
a yet to be named virtual company in the hobby electronics invention business
- "Gee, it figures that I find this site AFTER I spend $85 on a
Business Plan Developing Software package and spend a week
banging my head on it's formal boilerplate! I thought it
would help me get over my writer's block, and help me
express my crazy ideas in a manner palatable to the
financial world. But after filling in all its questionnaire
boxes and reading the results, well, my exciting crazy idea
even bores me! I can't believe that I fell for this package
- check out this 'message' from the software box: 'It's
easier to edit than to write from scratch...'
AAAARRRGGGGHHHHHH!!!! There. I feel better now. I've got a
clue!"

Claudio Giannesi,
Founder,
Superera,
our prevailing future
- "I think you, guys, have discovered and clarify for all of us
the true basis for the building of an happy industrial and
social future for mankind. I have nowadays the opportunity
for immediately apply your lesson in my start ups. But
really, another big question is: if the manifesto
(oohps...) will do not understand , or, maybe,simply put,
they dramatically recognized a deep lack of know how for the
requested changing process of enterprises so that it will be
too weak and slow, then, what will happen ? Will the savvy
customers and employers, we all, take the stake
?"

Paul Jones,
Director MetaLab.unc.edu,
University of North Carolina's MetaLab,
home page
- "Academics could and should get a clue too; our relationships
with our students and with each other is under the same
pressures and subject to the same liberating forces as
bidnez. University administrators who like to think of
students as 'customers' should definitely get a clue
here."

David Hopwood,
Security Consultant,
David Hopwood Network Security,
home page
- "Damn right, all of it."

Panos Ipeirotis
- "People changes. This is not new. In fact this happens for
millenia. BUT, now the rate of changing is faster, AND
people are becoming better because they can express
themselves easier online..."

Shrikrishna Joshi,
Engineering Manager,
Is it really needed ?
- "You have hit the nail on the head! But I doubt, whether teh
nail goes inside or it bends! There has been enough self
delusion about 'Mission' and 'Vision' of a company. Hope the
'Net' Crackers will prevent Cluetrain going in same
direction."

Kurt Seifried,
Senior Analyst,
Securityportal,
home page
- "I work for a knowledge/some service based company, and am
happy to realize my boss seems to already understand a lot
of the cluetrain manifesto (I have a feeling he may have
already read and applied it). In any case I think I will be
sending copies to our core team to read to make sure we
don't lose site of reality."

John Robben,
Network Operations,
Vedauwoo.com,
home page
- "Having been in the technical customer service business for
over six years, the words contained in the '95 theses' are
the same things that all the customer service technicians
whispered to each other at lunch. Mention it to management,
and you'd receive nothing but posturing and bluster. Too bad
companies are so slow to learn that, by using stall tactics
to keep the customer at bay, they are doing nothing but
further re-enforcing the customers lack of
faith."

Bud Parr,
Vice President,
Prudential International Investments
- "The idea recently espoused that 'there won't be any internet
companies. All companies will be internet companies.' rings
hollow unless those of us that recognize the significance of
the manifesto share their voice within our own companies.
The promise of the internet may be easily lost if we
don't."

Alex Brown,
Associate Director, MBA Admissions,
Wharton School
- "I am excited about the potential of recreating our website,
based around this book."

Josh McCormick,
Systems Architect,
Williams Communications,
home page
- "I've read this before. I forgot about it. I read it again. I
still like it. I wonder how many people have problems
staying enthusiastic enough to follow through on it? The
idea is a good one."

mishaco,
artist,
mishaco.com,
mishaco.com
- "new times have new ideas . the old rules dont apply anymore
, and we wont sit by to hear the death rattle of those that
owe allegiance to antiquated beliefs and are irrelevant to
our cause ."

Olaf Reimann,
Dipl.-Kfm.,
PA Consulting
- "What a wonderful nifty piece of work. It helps to open your
mind and re-direct your thinking to a much greater horizon
as you ever have thought
of."

John Byrd,
Senior Manager, Developer Technical Support,
Sega of America,
Home Page
- "The ideas presented herein are close. They miss the bullseye
in a couple places. First off, corporations are not always
monolithic Terry-Gilliam-style nightmares of information
control, but a few are. Second, some of the corporate
processes and methods that you disparage actually work.
Advertising works. PR works. Third, ideas in themselves have
value. In a totally free market of ideas, a world without
firewalls, ideas become devalued to nothing. NDAs are a Good
Thing."

Star Brooks,
Envisioner,
TahoeGamingGuide.com
- "Is it possible to fall in love with a manifesto? This is the
most dynamic stuff I've seen, but then I have been dealing
with the dead wood in the casino marketing departments of
Lake Tahoe. Boy, talk about Rip Van Winkle! Some sleep! But
it is just about time to WAKE THEIR ASSES
UP!"

Ryan Dunphey,
eBusiness Developer,
Beyond Theory,
Intricacy
- "The only issue I took in my reading was a seeming
disagreement on deep ideologies. Nonetheless I was in
general high agreement with the Manifesto. It kept me up all
night--thanks! Good stuff!"

Silent Node,
Ruiner of economy, thief of hope, loud voice in quiet times,
Nothing definate.
- "I am signing today because I am tired. I want to do so much
more. I should do so much
more."

sal furino
- "we built the monster, we can destroy it as well
work-work-work,buy-buy-buy, then you die? it is all the
same, just different ways to make you live the same
illusions. the universe was not manifest so we could produce
& buy products, be it at wal-mart or internet
clue-clue-clue-clue?"

Bryan Michael Pope ,
pres,
Pope Associates
- "A new expression of an ancient spiritual message. That's all
I know to say about your work. I am profoundly appreciative
of your contribution to our understanding better what we all
need to do to make our world a better place for
humankind..."

Rick Bullotta,
Vice President and CTO,
Lighthammer Software
- "I subscribe wholeheartedly to the premise that
1+1+1+1+1+....+1 approaches infinity, and that the power of
a 'network' is related to its 'connectedness'. But lest we
forget the realities of our world, I share with you my
favorite quote: 'There is nothing more difficult to take in
hand, more perilous to conduct, or more uncertain in its
success, than to take the lead in the introduction of a new
order of things. Because the innovator has for enemies all
those who have done well under the old conditions, and
lukewarm defenders in those who may do well under the new.
This coolness arises partly from the fear of the opponents,
who have the laws on their side, and partly from the
incredulity of men, who do not readily believe in new things
until they have had long experience of them.' - The Prince,
Niccolò Machiavelli,
1469-1527"

Dave Brickner,
Partner,
Creating Alternatives in Marketing and Management, L.L.C.
- "At first, I was put off by the book. It looked like a
chaotic hodge-podge of sound bytes. But then I started
reading and couldn't put it down. It finally dawned on me
that chaos and hodge-podge are exactly the point. That is
real life. That is what this is all about. Chaos is the
lubrication of change and the real corporate culture is what
exists in the 'war stories' told by the
participants."

Tom Rausch,
President,
Interactive Ink, Inc.
- "As someone who has been trying to help people understand the
Net for several years, I finally get it myself. Information
Age - Conversation Age - the return of Craft. I can't wait
to see what unfolds next. Thank you for telling it
straight."

Chris Pirillo,
IPOphobic,
Lockergnome,
Real Family
- "Have you ever heard of Lockergnome? Probably not... that's
because I don't have (or want) a marketing budget of a
billion dollars, and I don't ever plan on going IPO. For
four years, I've been delivering high-quality,
technology-oriented content via e-mail -- to real people. My
subscribers think I'm nuts for replying to e-mails
personally; nobody understands how I could turn down
multi-million dollar deals. For a while, I thought I was
crazy. Now I know I'm
not."

Henry W. Wyes,
Manager, Resorce Mobilisation Europe,
World Health Organisation ,
home page
- "A private comment: Within the New Public Management (similar
to the New Economy), increasingly Public-Private
Partnerships emerge, catalyzing the public sector to develop
its understanding of the internet and its effects. In
particular international organisations, in view of their
inclusive nature and global scope, might take the bold step
of re-thinking their perception of the internet, using the
manifesto as a starting
point"

Leo Sudea,
Consultant,
Omega Performance
- "Vive la Revelution!"

Drew Schaefer, JD,
Mr. (? rather than the Magnificently Humble),
ScienterNET Research
- "I am glad you brought many great thoughts to a wide
audience, and hope to begin a omnilogue from here on into
the future."

MORRIS E. HANKINS,
NATIONAL SALES MANAGER,
JANSON CONTRACT SERVICES
- "THE MORNING SUN ROSE, AND THE PEOPLE COULD SEE. OPEN YOUR
DOORS, YOUR WINDOWS, AND YOUR MINDS, BECAUSE IF YOU DON'T
LET YOUR PEOPLE OUT TO THE SUNSHINE, LIKE THE PLANT IN
DARKNESS, YOUR COMPANY WILL WITHER AND DIE. PERSONS WILL
DETERMINE YOUR FUTURE, NOT YOUR CLOAKED CORPORATE
BOARDROOMS."

D. Renee ,
Tech Spt Supervisor
- "It's about time! These are the things we have all been
thinking, just never committed to (virtual) paper. Thank you
ClueTrain!!!!!"

Bill Adams,
Director ,
Adams Consulting Services
- "These points tell of the major shift that is coming to
Western marketing. As was said by others, the train is
leaving the station. Either get on and ride or become
roadkill."

Mark Anderson,
College Student,
Luther College,
Starbase Rivendell
- "Given the likelihood that I'll be entering the corporate
world in three and a half years, I support the effort to
reform the total lack of humanity in business today rather
than tomorrow."

Christopher Szilagyi-Jones,
Database Administrator,
Texas Workforce Commission
- "...and thank you very much for playing! Oh, but I'm sorry --
it looks like we *already* have a winner today. Darn. You
sure were close, though. Johnny, could you please show our
distinguished guests their nice parting
gifts...?"

Stephen Miller,
Director,
Gnomensis,
Mkzdk
- "Corporate America seems senile and brain-dead! What
opportunities they miss! The manifesto gets to the root of
the problem, great!"

Catherine G. Glover
- "Thank you for expressing my frustration with so many
businesses these days. Talk to me, I want to talk to you. If
you won't talk to me, then I will find somone who will, and
buy their product!"

Jack Pierce,
el Presidente,
Humanity,
PC Tool Box
- "Finally something that speaks for the suffering masses.
Adoption of this creed can relieve the exasperation caused
by the impersonal contact conjured up by those who seek to
dehumanize rather than allow the joining of hands in
concerted effort."

Charles B. Lamb,
none,
Creative Concept Development
- "Finally, rationality prevails and like minded people are
seeing that the paradigm has shifted to the knowledge
worker. It is not the machinery that makes 'busines'
function, but the people who operate the machines. It
doesn't matter that the machine is a computer or a non logic
device but that the person is the one with the transportable
skills which may be moved to another location, i.e. career
position."

Bryan Ashcraft,
Partner/ Webmaster,
Paragon Visuals
- "Just a slight twist on a well known saying.....Ask not what
your customer can do for you....I think you can figure out
the rest. I only hope this will truly make a
difference."

Chris Betts,
networking and what not
- "wellll... good job on the whole. The comments are so varied
emphasising the underlining deep-seated aspects... these
topics are fun and cries are deafening. I'm not signing your
ideas though, what's the cause? To institutionalise your
beliefs? Don't be silly"

Andrej Cibulka,
Professional Services Manager,
S&T Plus
- "Yes. I can't agree more. However, bear in mind that Karl
Marx's Communist Manifesto was also great. You see it? It's
going to be a tough journey, and the outcome will be
different from what we think. But let's fight for
it."

Michael Roth,
Managing Editor (Okay, it's a one-man company right now.),
Oberon Publishing,
Owner's Homepage
- "I'm very start-up right now, but that's ok. I'm growing
slowly and my company is all about what the internet is all
about. I invite writers to stop by and see my under
construction signs and maybe send a submission or
two."

Thomas Keller,
Projekt Manager,
Bank of ideas, Berlin (under construction)
- "I´m very intoxicated about the cluetrain manifesto. But the
www. will not only change economics it also will change
politics. The time where 'secrets clubs', intelligence
services and some families... are ruling the world will come
to an and. But all friends of the manifesto will have a task
in that. This world could be haven for everyone - That could
be a hymne for the manifesto. Thomas
Keler"

J. Swain,
mu,
Gardenpage Design,
gardenpage.com
- "Tear down the factories, grind the weapons into sand. Tell
everyone what's wrong. Grow food, develop medicine, create
art, transcend ego, respect your neighbors. Now is the time
to create businesses that by their nature return excess
money to the people like a cloud returns moisture to the
sea."

David Dufke,
will be Civ. Eng. EE in a few years,
homepage
- "I don't have any employers to show it to yet, but when I
do... get a clue guys!"

Joey Anderson,
Interventional Radiologic technologist ( Super geek xray tech),
St Peters Hospital, Albany Ny/Mercycare corp
- "I think this is the best bit of common sense, that I've
personally seen on the net so far. It's refreshing to see
there are so many of us who are fed up with the corporate
B.S.. It's about time we spoke up, as a global community,
for what we belive is right and fair. I for one am sick and
very, very tired of the coporate crap that holds us all back
from doing what needs to be done everyday. Viva la
Cluetrain!"

Richard L.,
Upgrades Representative,
CompUSA
- "A needed step for pushing Corporations to be what they were
meant to be: guides and helpers for the
people."

C. Bergman,
Personal Computer Technician,
City of KEnt
- "This is what business needs. People working together again.
To excite their workers, inspiring them to have a passion
for their craft whatever that may be. It's the one and only
thing that is going to keep any of us coming. To our own
jobs or any other corporation's table - HUMANITY. As Ian
Malcom said it, 'Life finds a way.' Let's go find
ours."

Kathleen Maddux Pearlman,
"just a Netizen" and one of the "Silent Majority",
My home page - nothing complicated or technical
- "It would be nice for companies to have human voices behind
the ones that speak with the monotone of business. There are
people behind each of those computer
chips...."

TruhBull
- "Get a clue Corporate America, the band is playing and it
ain't playing 'Hail to the
Chief'."

Robert B. Batson,
Software Developer,
Sybran Technologies LLC,
Home Page
- "After working for a large corporation for a number of years,
I realized that the clue train was stopping many times a day
at every department. Everybody was just too damned scared to
take delivery from it. Don't rock the boat. Don't get
noticed. Your ideas are crap. What a way to run a company.
Unfortunately, it is still that way today. Having lost most,
if not all of their inventive and idealistic talent. C'est
la vie..."

Dustin Snell,
CEO ,
Unisyn Software, LLC,
(not yet active)
- "The one phenomenon that I am becoming increasingly
disenchanted with is the media's popular misconception that
the primary purpose of the Internet is 'information
dissemination'. I counter, screaming, 'It's about
communication dummy!' After all, is not e-mail/Instant
Messaging the most used Internet application? Modern day
companies need to learn this and transform their sites and
practices into 2 way, public communication
vehicles."

Larry Murray,
CEO,
Horizon Data Technologies
- "I recently read an article about the possible dire
consequences of the internet and internet tactics &
marketing - maybe they should try searching the net for a
possible solution... I found
it."

Martha Lewis,
Career Teacher
- "We have met the future and it is our children. They are the
ones that we need to be concerned about. Information is
critical!"

Martha Lewis,
Career Teacher
- "We have met the future and it is our children. They are the
ones that we need to be concerned about. Information is
critical!"

Thomas Jones,
Laborer,
Owens Corning Fiberglas
- "As a worker for a large corporation I have seen this coming
for years. Our company will stab us and our customers in the
back for more profits and it's not
right."

Dipankar Ray,
Independant Business Owner
- "'A company that comnines High-tech with High-Touch will be
the ruler of internet...' - Bill Gates I have a great faith
in this statement and believe that 'High-Touch' will be the
key to success for all companies in
future."

Rev. M. Robert Sinclair,
one of the members of the human race
- "Delighted that we are recognized as individuals unique and
yet belonging."

Christopher Talmadge,
Systems Engineer,
Document Imaging
- "The old man is about to die and it looks like his coffin is
waiting. Thanks for turning on the
floodlights."

Mel Riffe, Jr.,
Untitled,
Juicy Parts Software,
Mel Riffe's House Page
- "As we move closer to the global community, people, both
consumers and producers, must recognize the need to speak
and communicate in one melodius voice. The cluetrain
manifesto provides the opportunity for use to correct the
shortcomings of today's pre-global community. Spread the
word; spread the human-voiced
word."

John Love,
Banta Digital Group
- "Viewing the events of any given Monday-Friday in the
corporate world through the cluetrain lens is eye-opening,
to say the least. It's alternately hilarious and incredibly
sad."

Mike Moore,
PC Tech,
City Government
- "The 'market' is continually changing as technology advances.
This is not a new idea, it's as old as time. It is, and
should be, an ongoing effort to keep the market in touch
with the corporations. Sometimes corporations are tone deaf.
Sometimes it takes a painful learning experience to come to
terms with the fact that your market has changed. Ask IBM.
This manifesto will go a long ways towards reminding us of
what we need to remember. Sometimes a good slap in the face
or not so gentle nudge is good for the soul and good for
business."

Carl,
Contracted Cog,
AT&T
- "I found this somewhat depressing, because I work for
companies trying to enter the Internet market, but are
bloated down by thier decades-old structure and ideas. They
are failing with each service they introduce, and they just
don't get it. I've been thinking and voicing some of the
ideas listed in your manifesto in frustration to other
workers, but you've managed to get it all. The next company
I go to, I'll look for one with the good qualities listed in
your manifesto. Thank
you."

David Bryan,
Bryan Computer Works / Web Site Wise,
Tip o' th' Berg
- "'Folksy' is what the big companies called it. Coming from
Missouri, I accepted that characterization of my speech. But
tiring of their dismissiveness, I wandered out here to talk
with people, and stayed out here to help those who wanted my
help and could quickly see they didn't need it. No long-term
clients among my people of choice. Now *you're* here with
the simple thing, the gutsy thing, the
sand-running-through-the-fingers thing (feels so good).
Simply, thanks."

Michael Teague,
Owner,
SailCat Graphics,
About the man.
- "Thank you for recognizing that business is conducted with
real people, and that those who remain ignorant of that fact
will be exposed by those who are cognizent of the fact via
our unparalleled communication
network."

Marge Hartwig,
Master Herbalist & Naturpathic Doctor,
Herbal Educational Research Foundation
- "All areas of our lives need to be addressed by these truths.
I started my business more than 8 years ago as a lonely
voice against the field of lies regarding health and
nutrition -lies from government as well as the corporate
'health' community. Now, I see the effect of my work in the
ever increasing awareness from the people I deal with.
Truth, caring and personal communication not only matters to
me, it is the only way our civilization can survive. Very
well done to all manifesto
signatories."

Trey Shewmake,
Technical Support Professional,
Gateway
- "This is what I have felt for the last few years - as I
watched the 'net grow, evolve, shift, erode, and soon -
collapse...today's corporations feel they should control
e-commerce as the Rockefellers controlled the Oil based
economy of the early 1900's....we need to split up this
monopoly of thought."

Leo Oppegard,
Leo's Lair
- "So ok, I'm just a cat! Probably the first and only cat to
sign this! But I know a good thing when I see one!! So does
my 'very human' being Sandy Oppegard. She just a plain
little old 54 year old woman from Vernon Center, Minnesota
(boonies!)who's life centers around us cats and her four
computers :) In her 'spare time' she administers Employment
and Training Programs in South Central Minnesota that
hopefully do the people they serve some good :)The
'Manifesto' reminds her of the sixties!! Oh yeh! The times
they are a changin'!
:)"

Allen Morelli,
The Planet Earth
- "It's about time SOMEBODY stood up and said
something...thanks!"

Richard (Ryc) Lyden,
Partner,
Presponse Systems Integration, LTD
- "I truly wish that I could have seen this earlier... as we
fall into the 'ruts' provided by so many companies who have
come before us. The path least taken is not necessarily the
wrong road. Our whole program was developed along these
tenants... yet when it comes to 'talking' with the world we
tend to become what we have considered heartless,
impersonal, and 'corporate' to show our strength. I will
keep the manifesto and use it to gauge the 'real' market...
our clients! Thank you for putting this in a place where we
can all use it."

Jennifer Elliott ,
Web Developer/Graduate Student in Information Science,
Intellistrand,
Cheshire's Labyrinth
- "Bravo! Catch the blue caboose and hold on! I work with
information all day every day and how true most of this is.
Now if I could get my collegues and professors to see the
train coming down the tracks before it runs them
down."

Howard Hall,
Owner, Backup Cook and Chief Bottle-Opener,
Dr. deciBel, a sound (and lighting) company,
Shameless Self-Promotion Page
- "Free Enterprise has been more a mental illness than an
economy ever since the 'people of earth' multiplied beyond a
finite number of cavemen living in an nigh-onto-infinite
'cave'. The manifesto is strictly a 'limited time offer' for
the 'clueless wonders' of Industrious Crapitalism to EVOLVE
and walk upright, or join Neanderthal and Cro-Magnon 'round
the dying embers of pre-history's campfire, lacking the wit
to add wood..."

D. Patricia Harris,
FedEx
- "Both frightening and liberating. Before I finished reading
the entire manifesto, I sent the page on to 20 people who
'think'. Thanks for the wake-up
call."

Tracy Kaply,
Reverend,
Tracy Kaply's Site
- "Right on, my Brothers and Sisters! Thank heavens someone has
finally said loud and clear what we've been whispering about
for so long."

Victor Firestone,
Hazeva
- "Now, why hasn't the rest of the world realized this
yet???"

Morgan Rodwell,
Process Engineer,
Fluor Corporation
- "I was fascinated by the Manifesto, and while I didn't agree
with all of it, I did order the book. Egads! The book is
telling it straight; too bad our companie management is
clueless..."

John T. Newman,
Paper Machine Tender,
Westvaco Cororation
- "The Cluetrain Manifesto speaks loudly for the everyday
consumer/worker who envisions a world where your not just
another number in the customer/employee files. Commercialism
and Big Business have replaced the identity of the
individual with a pie chart hanging in the board room. We
deserve better..."

Cindy Geissler,
Heartland Community Leader,
GeoCities,
Cindy's Home
- "Yep-- corporate dummies feeding robots a mouthful of
bologna. The robots both work for them and buy from them but
they can't communicate because 'they can't taste the
processed meat.' We're tired of reading between the lines.
I'm proud to volunteer my help. There's no bull about it.
Glad to be aboard the cluetrain! It gives me hope and that
hope has a domino effect."

Mr.CB.,
intellectual,
Mr.CB. Enterprises,
home page
- "seems allot of people today dont want to talk to someone
else based on fear or the lack of the ability to cope with
what they may precieve of a the encounter. or what they may
become involved in by the opening of a conversation with
another. fear has ruled this planet for several decades in
many forms. is'nt about time we all got over it. think about
the possibilitys!. (imagine all the people)by john
lennon."

Susan E. Schweers,
Customer Service,
formerly of Banctec
- "Semiotics meets it's maker! (You and Me) There's a certain
agreement amongst people, and the most basic of these is
conversation. Thank you. Heirarchy is falling! In my
previous employ my immediate superior was an immigrated
Russian who firmly believed that one respects the chair, not
the person. Many cheers for the new world that is
a-borning!"

Jason Cullen,
Mr
- "If this, as I hope it is, the birthplace of a revolution
that will topple the arrogant, quasi-fascistic nature of the
consumerist society we've all been subjected to since birth,
what can I say, this is so important my meagre mortal
vocabulary cannot express its greatness. But rest assured
I'll spread this message to anyone who'll listen. If the
capitalist dogs are hobbled who will rule? We, the people
who suffered their tyranny for too long, will. vive la
revolucion!"

Gary Lopez,
Charge Nurse of an Australian Cardiothoracic ICU
- "Whilst not being able to apply all the statements in the
Manifesto to my professional environment I see so much truth
and relevance in the statements related to 'Corporate image'
and 'Corporate Mission'. They help us little and only
interfere with our aims and needs as clinicians - this
reflects on the community, our 'customers' (although we call
them patients!). We would like to express our needs to the
community but have to be careful as the 'Institution' has
strict rules on what we may express and how we can go about
it. Viva la Revolution. The online revolution may finally
spread to society in
general!"

Dragan Stiglic,
Creative Director,
COSMOGON Creative Forces,
COSMOGON - Creative Forces
- "Let's not be mislead. Cluetrain is not only about marketing.
It's not only about business. It is about our civilisation.
Racing after money we all became selfish and lost our
feelings on the way. Humans also talk like corporate
entities - to cover up what's really going on - deep inside.
Perhaps, we were all on the way to be less human. Cluetrain
is an alarm clock that has to wake us up from this
nightmare. When it awakes us - next thing is to realize how
much there is to be done."

Michael B
- "Read it, thought about it and agreed with it. So motivated
by its frank and realistic approach that I have decided to
go into business myself adopting many of the principals
behind it. Stay tuned for
Travel-Truths.com"

Andrew Sparks,
Practice Manager,
Oracle Nederland
- "It's all true! I notice on the faces of the customers I talk
to. They want to deal with people, not a 'corporation'. They
want to hear the truth, not corpspeak - the millenial
newspeak."

Michael E.Naylor,
Retired executive (President of Operations),
None
- "What an exciting time to be alive. The genie is well and
truly out of the bottle. This is evolution at warp speed.
The train has already left the station - you had better run
and jump on board or you are going to be left behind -
permanently - as an extinct
species."

Boxer,
Systems Administrator,
Dixie
- "Nice...very nice. The Cluetrain is on the right track, ready
to cross the bridge. Let's just make sure that there is
enough passenger room for the homeless, hungry and
uneducated men, women, and children among
us."

William A. Barnette,
CEO,
Dive! Studio,
[ f u r y ]
- "For about a day I was speechless. It seems not only did I
read something interesting that made me stop to think, but
maybe I had just found some of the feelings I had in my
heart expressed very well in paper and on the web. I have
already in just a few days started the (r)evolutionary
process of what I thought our company should be about to
what a truly customer built company is. I'm
buzzing."

Rex Rhoades
- "This is another indication that our culture is not 'going to
the dogs' but is in fact in a process of redefining and
re-humanizing itself. I am proud to be a part of
it."

William Green,
Owner,
William Green, Design
- "With the path we have set for ourselves, it makes sense we
must re-evaluate our goals and needs. 'How can we make a
buck from this group? Let's take what we can get then move
on to someone else.' This is the thought of many people on
the corporations. The manifesto is great in theory. But in a
lawsuit-happy society where everything must be politically
correct on every single thing, how much is actually going to
come into effect? The premise is great: 'Hey! I'm here and
I'm an individual person. Listen to me. You might learn
something.' But what about reality? I personally would love
to see a customer service rep bend over backwards to help
someone in any possible way. Isn't that their job anyway?
Satisfaction. That's what we all want, in work and play.
Unfortunately, the boundaries are no longer and have all
merged."

Robert Bird, Jr.,
Engineer
- "Old-school companies have no clue what their markets need.
Newer companies (those of the Internet age) are much more in
tune with what their customers want and need. Their response
times in the marketplace are faster, their customer service
is more customer-oriented, and they tend to have a more
'personal' appearance, despite the fact that many of these
businesses are online-only and have no real 'face' that we
can see. This manifesto is the first step in reshaping the
way companies operate and behave toward their markets. It is
vital to the future of
business."

Timothy Damien Rohde,
Principal Consultant,
One Inc
- "Is it possible to add a postscript to the manifesto? Can you
include something like, 'Covering your ass while running to
catch up makes you look like a
chicken.'"

Carol Cormier,
CFO, Organizational Consultant,
Too numerous to mention
- "There is nothing so powerful as the truth, spoken clearly,
directly and openly! The Cluetrain Manifesto is a wake-up
call to world commerce and, to say the least, we have
overslept!"

Martyn Trueman,
President & CEO,
Xifa Technologies,
Vex's Home Page
- "I've always had the view that the Internet is different. It
has always has been, it always will. The Internet's all
about communication, and if companies aren't taking this
medium seriously, they better re-think. Definately pure
oxygen for the poluted brain! The world is full of people.
The internet is one. Together they are the most powerful
device on earth. Let's use it to change this
earth."

Tom Easton,
Chief Geek,
Academy for Philosophical Midwifery
- "Markets really are conversations. And conversations are not
always orderly, neat, or polite. Niether are markets. I hope
those people who try to make them so will realize this and
then either lead, follow, or get out of the
way."

Pierre Grimes,
President,
Academy for Philosophical Midwifery
- "Conversations are dialogues, dialogues express an emerging
logos, that logos works through and exposes sophistry and
delusion whether in the marketplace or among mankind.
Whenever it surfaces a ray of hope shines and all we need to
work out is the art of
dialogue."

Joichi Ito,
CEO,
Neoteny,
home page
- "Absolutely on board with your thoughts. Neoteny is an
incubator in Tokyo and we are focused on creating companies
that will still be around in five years. The manifesto is
very similar to the what we talk about at our 'best
practices' discussions."

Tom Knight
- "It's a different world and we need to dare to be
different."

Grant Whittle,
Vice President,
Ultraliner, Inc.
- "You've put into words what I've been trying to express for 2
years. I wish I had found this sooner. These concepts are
what have led me to create an inustry email discussion forum
and why I will be rolling out a network of community based
industry websites later this year. I've been calling the
process 'public peer review,' and have seen it absolutely
crush marketing hype and corporate spin in our industry. All
of my competitors keep asking me, 'Why are you doing this?'
I'm wondering if they will catch the cluetrain before it's
too late. The power has irrevocably shifted to the customer.
It's time to adapt and deal with
it."

Grant Whittle
- "I've signed the Manifesto and whole-heartedly agree with its
goals and intentions. My one concern is that the lawyers
will prevent corporations from catching the cluetrain. One
of the major reasons for the barriers between employees and
the market is to protect the corporation from the
'unscripted' comments of
employees."

Lola Hagerty,
Network Administrator
- "As a child of the '60s, I can only say, 'This is fucking
far-out!'"

Dorian Morrell,
Process Specialist,
Quantum Corp
- "The author(s) of this manifesto have a keen eye...or do
they? The experiences that must have been drawn upon to make
these conclusions are all but universal - to the corporate
world, and to us. I belong to both. Someday soon, there will
be no 'both' - just us..."

Cathy Drury,
shit shoveler, marketing communications,
sigma-aldrich
- "I've been looking for this train for awhile...I'm glad the
only ticket you need is to be a human with a clue on what it
means to be human...Cluetrain, take me
away..."

Phil Wolff,
director, ebusiness development,
Adecco SA,
Phil's Journal of Extrapreneurial Strategy & Technology
- "Change is hard. Some change is useful, some not. I find the
challenges are (a) in recognizing when and how to change,
(b) finding the gumption and reckless abandon to suffer the
personal growing pains, and (c) then convincing others of
(a) and (b). The net won't be the last disruptive
technology, but it's a whopper and it's here today. Make the
changes, spread the word, and watch for the next
one."

Braggi DaBard,
Swain and Varlet at Large,
Bards Unlimited,
Bardic Scroll
- "Timely. Now if the companies of the world can clue in, they
will survive. I for one am hopeful that many will not. We
NEED new organizations for our growth. All of
us."

Robert Lindstrom,
President,
Voyageur Net Inc.
- "My instincts and beliefs are confirmed. The people are
paramount the technology is only a tool that we use to
achieve our freedom of information and thought, through
discourse and consensus."

Curtis Burisch,
Systems Analyst,
1 Sea Inc.
- "At last we are realising that honesty and goodwill is far
more valuable than money at any cost. Three cheers for
cluetrain !!"

Lil Ron Maples,
CEO,
Rom's Computers
- "The Internet can be the best thing that has ever happened to
Mankind or the worse. It all depends on if Mankind has
evolved to the point that it can quit thinking signally or
finally start to think collectively. I think that can be the
final outcome of the Internet. With the good Lords help
there might be hope."

Ms. Terry Hansen,
poet,
none
- "Isn't it strange that total stranger on the 'net will give
me true information that a company won't. . The net is
'talking to strangers' in the best and the worst way
depending on who you are and who I am. Intelligence, wit,
compassion, and a sense of humour make the difference. Rock
on."

Hugh Rance,
Professor of Geology,
City University of New York,
eGeobooks
- "Get the word out first, publish later. By that I mean the
'publish or perish' guide for how to keep a job as an
educator is turned inside out by the Internet. Students at
all levels are increasingly less likely to take kindly to an
assignment that required searching thorough paper sources on
library shelves or waiting for archived paper or (horrors)
microfiche to be delivered from library stacks. The of the
lecturers who justify their presentations by the smug
assertion that the assigned textbook was already obsolete by
the time it was published will be a thing of the past. To
illustrate this my eTextbook 'The Preseent is the Key to the
Past' for a course I teach can be found at my web
site."

curt w. smith,
president,
monocceros.com, inc.,
home page
- "Your manifesto (and subsequent book) pulls together concepts
and clearly explains what I've been struggling to tell
others for years. You've done everyone a great service by
having the guile to say what needed to be said. Anyone
listening?"

Martha Kunke,
Registered Nurse,
St Mary's Hospital
- "Agree with your Manifesto. Health care professionals could
learn from reading and practicing the Manifesto. When did we
give the bean counters control over patient care and
treatment?"

Terry Borchardt,
Product Requirements Manager,
Great Plains
- "Read the book on a flight back from Orlando - let the voices
be heard and listened
to."

Tim Nam
- "First of all, I could not summon the patience to read
through that long list. So let the record show that I don't
necessarily agree with this manifesto. Second of all, I
think you need to dig deeper. you're still thinking of
people as something-to-be-marketed-to, smart and informed,
or otherwise. The bottom line is, do you have something that
will make my life better as a result of me owning that? Part
of this awakening is that we realize that we don't need a
lot of the crap you try to force down our necks. I'm sorry
but I don't need a cellphone/pager/location-tracking-device,
anymore than I need a swift kick in the groin. I am trying
to live in harmony with that which surrounds me. Market that
to me."

Maureen Flatley Hogan,
President,
Adopt America Advocates
- "The manifesto is not only a potent recipe to change the
business world. We are using these principles every day to
find families for abused, neglected and abandoned children.
By harnessing technology and using the internet to fly below
the radar screen of bureaucracy we have empowered families
all over the US to bring children who have languished in
foster care home for
good!"

Teri S. Lee,
Newz2Me
- "I agree! I am a single person with a big idea and can't even
get listed in the search engines without paying a 'listing
fee' to get bumped to the top!! What happened to free
enterprise and may the best woman win??? Wake up corporate
America or it may be too
late!"

Terry Elguera,
Consultant,
self-employed
- "Excellent Spanish translation of this page on libertis.net.
The attitudes expressed are consistent, in my experience,
with both those firms that are growing and dynamic and those
that have stagnated and are losing ground. If you want to
elect a firm worth working for, check out their intranet
policy."

Stacy L. Sommer,
Designer,
SpringDew.com,
Connected
- "The smartest companies are born to this discourse, their
individuals having these conversations with the markets
instinctively already. They are there - FIND
THEM!"

Bob Maslyn,
Manager,
Digital Communities, Web.Gov,
The community network I do for free
- "This is a personal comment, not representing anyone but me.
I work for government (21 years) but do not officially
represent it. I notice that many comments suggest that one
could substitute the words 'government' and 'citizen' and
much would ring true. True, but that's not even the half of
it. The toughest challenge inside government (and beyond) is
candor, the kind of candor that is honest. My personal
observation is that feds who are savvy about the web are
very few and far between, and -- this is important -- they
are rarely written about in the Internet trade media or the
government trade media. There is almost a rule: the more a
government information technology person is written about,
the more likely that person is clueless about the web. There
are exceptions. The real-deal folks are almost never written
about, are infrequently speakers at government conferences,
and do not operate in a 'have a Powerpoint, will fool 'em
again' modus operandi. The rule has a corollary: the higher
the position, the more likely the person is a phony (spouts
the right words but operates as a bureaucrat in the
background), with a few exceptions. The structure of
government needs to be changed to a digital government
structure, which is far more porous, cross-boundary and
changing than the rigid traditional boundaries that now
exist in law."

Colby Free,
Geographer,
University of Nebraska
- "Public institutions of learning and research could
especially learn from such perspectives, after all, they to
provide a service to the public. It is all too often that
the powers that be presume what is best for the university
community, students and employees alike, without even
knowing their names much less their opinion. They won't know
what hit em."

Marc Thompson,
President,
The Equity Asset Managers Association
- "Human communication is key in the effective distribution of
pertinent information that affect markets. There is too much
noise in the market communicated by unaccountable sources
which stand behind the concept of plausible deniability to
defend themselves from scutiny of the public markets. The
Cluetrain Manifesto cuts through the digital confusion and
noise that technology creates. The Cluetrain Manifesto
further defines the human element which is so crucial in
effective business communications."

Alicia Rockmore,
Director of Innovation,
Lipton
- "One of the most powerful insightful books I have read in a
long time! A must read for people in any
business!"

Paul D. McDonald,
CEO/President,
SPIKEware, Inc.
- "I have found that the best way to 'segment markets' is into
a demographic of one. Once you have done that to the radical
extreme, you can then influence your customer emotionally
and logically. Before you have that, you can only hope your
customer will buy."

Mordy Pelleg,
CEO,
MBS/Net, Inc.
- "Its good to see that what we have practiced in real life -
completely open lines of communications with our customer
base of 1,400 doctors and total freedom of expression for
every member of our company might explain our staying power
and success - that in spite of being hugely out-capitalized
by our major competitors. The internet will enable us to
continue to provide this kind of open communication as we
expand our client base. For obvious reasond (would love to
see our competitors do the same)I love the the philosophy
expressed in the Manifesto and the flow of ideas within the
Manifesto."

Susan Purdue,
Microsoft Certified Professional,
MedTran PDS, Inc,
OneIrishRover's Homepage
- "Evolution has left the physical realm. Survival of the
fittest is no longer a matter of physical strength. It's all
about who is on this side of the digital divide and who can
move the data."

Stephanie Lindorff,
WebMaster,
Ontrack Data International, Inc.
- "Freedom! I can't tell you how energized I am by this
manifesto. As a child of the 60's I grew up fighting the
various -ism's (racism, sexism, what-have-you-isms). As I
matured, I came to see that it all boiled down to being
allowed to speak in an authentic voice...and to knowing that
your 'voice-of-choice' would be heard and valued. I choose
to respond to my customers as a person, rather than as some
corporate drone mouthing the 'party line'. My customers are
not transactions, they are interactions and deserve that
level of humanization every bit as much as I expect/demand
the same for myself!"

Colin McIntosh,
Director,
Advanced Solutions Ltd, NZ
- "Its long overdue that we stop de-humanizing society -
putting people in place of numbers. Long live the
train!"

Dr Gary Beilby,
Managing Director,
Digital Wizards,
Straynje Land
- "A fresh and instantly recognisable view on the information
revolution. Sometimes the truth does make itself very
evident. As I gain investment and move my growing new media
company forwards I realise I do now have a clear ethical
blueprint that I can realistically place as more important
than the traditional business devices that my investors will
be expecting me to work
with."

Kanakatti M. Subramanya,
CTO,
E-Cerv
- "I've spent my entire professional career trying to live
by/express/believe in these principles, but never quite
managed to coalesce them quite so succinctly. Now that I see
them in one place, it seems so bloody
obvious..."

Erich Ehses,
Prof. Dr.,
FH Köln, Germany,
home page
- "As Martin Luther used print media to start reformation in
religion, cluetrain may be using internet to start a
reformation (or revolution) in markets, companies and in
democratic societies. If we don´t do it, we´ll miss a unique
opportunity."

Todd Palino,
Systems Administrator, Internet Access,
AOL,
A Work in Progress...
- "It's in a company's own best interest to communicate with
the public in an interactive manner. To quote one of my
favorite movies... Andrew Shepherd: 'Look, if the people
want to listen to---' Lewis Rothschild: 'They don't have a
choice! Bob Rumson is the only one doing the talking! People
want leadership, Mr. President, and in the absence of
genuine leadership, they'll listen to anyone who steps up to
the microphone. They want leadership. They're so thirsty for
it they'll crawl through the desert toward a mirage, and
when they discover there's no water, they'll drink the
sand.' Andrew Shepherd: 'Lewis, we've had presidents who
were beloved, who couldn't find a coherent sentence with two
hands and a flashlight. People don't drink the sand because
they're thirsty. They drink the sand because they don't know
the difference.' When a company doesn't speak to the public
interactively, and in a human manner, the public will
believe anyone who speaks. And in a networked community,
that's a lot of people."

Egil Möller,
Programmer,
Mini
- "We want to talk with you. And you. And you. But not to some
one educated to fool us, but someone willing to help us, to
get helped by us. Someone interrested in our bug reports, in
our concerns, in our improvement ideas. I bet you will earn
money from listening to us. Our advice is for free. Why
don't you listen?"

George Nettles,
technician,
Dave's European Inc.
- "This would be a dream come true to me. I fear the words
'Team, manager, and opportunity' more than 'your money or
your life!'"

Craig Goligowski,
Programmer
- "It all hits home, after being run over by the Corporate
Machine."

Tony Adkins,
CEO,
ICON SportsNet
- "'The end of business as usual' YES!! I hold fast to the
elements of the ClueTrain. Sports is a conversation and I
want to ride this train! Athletes and the parents of those
athletes have something valuable to say and I want to
facilitate that."

Dave Porter,
Director - Information Systems,
Optiva
- "At this point most of it hasn't percolated in. But I do know
that when I was reading the 95 theses that I was extremely
excited that someone has clearly explained the impact of the
'new economy' in terms and concepts that resonated with me.
With all the hype and misdirection that surrounds this it
has been difficult to express just what it is ....... I now
have, understand and believe some of the core
concepts."

Diana Brunner,
Smart Advertising GmbH, Munich
- "I totally agree with the manifesto. It's about time for a
change in the business world - in the Internet and in the
'real' world. People should go back to their basic priciples
and should always be aware that they deal with other people
-even on the net."

j carroll,
director,
uberhaus,
uberhaus diary
- "In a world where actual human contact becomes unnecessary it
is increasingly important to stress our essential humanity
in communications. And also to realize that if we do not
husband artistic integrity we will eventually be left with
nothing of value."

Ton van der Liet,
ICT Manager,
Guide Automatisering
- "Corporations and individuals around the world need to start
thinking about the implications their research and their
products have in our collective lives. Corporations are made
of humans, not the other way
around."

John Sarvay,
communications guru,
Luck Stone Corporation
- "Thank you for stretching Mr. Henry Ford out on the rails.
It's a delight to hear voices that once would have been
screaming, 'Someone save that poor man!', now start asking
themselves if there is anything worth saving before they go
and untie the knots."

John Maloney,
Contract Administrator etc.,
Monroe County, Rochester, New York
- "With my own dot com on the horizon, I found the Cluetrain
Manifesto very enlightening and encouraging. I'd like
nothing more than to see the old hierarchical guard topple.
I've been repressed for 20 years. Thanks to Fast Company
magazine I stumbled across your
tracks."

Bjorn Carl Turmann,
Founding Director,
SEAsiafilm.com
- "Bertolt Brecht said it best when he stated 'unhappy the land
that needs heroes'. Many of today's corporations are full of
massively insecure, desperately unhappy people who invest a
majority of their days to be 'the corporate hero'. This is
the stuff that makes for the promotions and titles that
people dream of. Cluetrain addresses the single most
important thing that will make 'real heroes' of us all -
individuals and corporations alike and that is TRUST. When
we create a safe place for people to go to everyday and earn
a paycheque we will be one giant step in the right direction
to solve the age old dilemna that has us begging 'why can't
we all just get along?'."

Muhammad K Vickerman,
CEO,
MK Inc
- "I have awakened. I have heard. I have read. I have digested.
Is this a dream.... This is one train I dare not
miss"

G. Cary Dice,
EVP/COO,
LaSalle Froup
- "Read the book. reminds me of the line from Jefferson
Airplane: 'It's a new dawn.......... Up against the
wall...up against the wall, mother fuckers...tear down the
wall.....tear down the
wall'."

G. Cary Dice,
EVP/COO,
LaSalle Group
- "Read the book. reminds me of the line from Jefferson
Airplane: 'It's a new dawn.......... Up against the
wall...up against the wall, mother fuckers...tear down the
wall.....tear down the
wall'."

Julio M. Mendez,
Technical designer...(Whatever that means),
FEMSA
- "It was about time that the ideas about how the net should
(or should I say Must) be used... I definetly agree on every
point.Since I had access to the net I've had found a source
of knowdledge on almost every person I have met there,
colleagues who have become very good friends and have helped
me when I had a doubt, of course all has become in benefit
of the Co. I have already spread the word to the highest
levels, the seed is on the soil. The markets are eager to
talk...Let's talk!"

Louis Rondeau,
Self-employed writer/translator/whatever,
Comme L'aiR
- "Everything here confirms that I was right to quit my day job
and start my own business. There is no future because the
future is now... Vive la
liberté!"

Kris Dickey,
College Student,
Organizational Commincation
- "Wonderful Work! I know of quite a few places I'd like to
post this manifesto!"

Without a name or face
- "I have to withhold my name and company because mine hasn't
gotten on the cluetrain yet. I'd be putting myself in danger
for speaking my opinion (sad as that is.) My company
recently sold off several divisions. About 20% of the people
at the corporate headquarters lost their jobs, many of whom
had loyally been here for 20+ years. This was done to save
The Company. Who is 'The Company' again?? I thought that was
ME. I haven't seen any benefit, just some added workload and
headaches, and lowered morale around the office. How can
that be considered 'saving the company?' In reality, the
layoffs were done only to save the asses of the PHB's who
have the authority to do the layoffs, whose bad decisions
years before had finally backfired and affected our bottom
line. PS: If a 'resource' is defined as raw material that is
used up in order to turn a profit, tell me again what Human
Resources is for?"

Jennifer Trotts,
Software Engineer,
Lucent Technologies
- "Your 95 Theses were just what I have been looking for. The
hard part is applying them from the bottom of an entrenched
hierarchy."

Michael Argast,
Sales Engineer,
AT&T Canada,
home page
- "Excellent book - my only question is does it go far enough?
With a focus on markets that is extremely intensive, and a
verbalization of what is going on with shifts in human
activity - perhaps it is not just markets and purchasing
which is changing, but all of human society. When an
individual gets more identity from an online group than from
a company or a nation, the shift in power becomes dramatic.
Never stop talking or exploring or asking, and learn the
value of your own voice."

Virginia Warren,
Technology Masseuse,
Faceless Goverment Agency
- "If companies took all of the resources that they currently
waste on (ineffective and irritating) advertising and
instead spent those resources on providing their customers
with the best possible access to detailed and timely
information about what they are trying to sell, it would be
a net benefit for all
involved."

Shawn JP West,
Head Toymaker and Well Drinker,
Kiratoy Inc,
home page
- "The balnce of power has shifted the tide has turned. It's
crashing in the sea of our imagination. Where we were
yesterday, has washed away. We are left with only the pure
sand as slate to start a new tomorrow, today. -kiratoy @
04/06/00"

Kevin Dorne,
System Administrator,
Simplexity,
outdated home page
- "It makes a lot of sense. It'll be interesting to see it when
everything turns on its
head."

Ron Swartzendruber,
Sysadmin/Web Programmer,
Western Oregon University
- "This stuff is deep truth. Too many people just want power,
and they refuse to understand that the rest of us instead
only want to be human, to talk with each other, have fun
together, know the truth, and keep our basic dignity. Those
who are addicted to the power drug are screwing life up for
the rest of us. Their worldview is based on fear, which is
the real product all their advertising is trying to sell to
us. Luckily, their day is passing. If any of them catch a
clue in time, they can come out and play too... after all,
we're all in this together. Life's too short for
bullshit."

Russell D. Harrison,
Individual,
Private Citizen
- "A more powerful testament to the importance of individuals
has never been written. Companies must realize that they are
essentially non-entities, only given substance so that they
may more easily serve the people. Yet these non-entities are
comprised of groups of very real, individual people. These
people must remember that they are individuals as well, and
shed the mindset of the 'Company'; for it is by this mindset
that Companies grow arrogant and elevate themselves beyond
their true worth."

Gemma Rocabert,
Mrs.,
Newton management Unternehmensbetreung GmbH
- "Hi ! I haven't still read the book, but I'm looking forward
to do so soon.Have to find it in a german bookstore yet! ;)
The comments on this piece seem tremendous good, so I'll
tell you how I percieved the ideas of it as soon as I read
it.As a student and enterpreuner at the same time in this
2YK I hope to find maybe some of my ideas? I'll tell ya
..."

Chris Davis,
CEO, head designer,
thecollecive, soon to be theEkleKtic
- "The overwhelming simplicity of you manifesto, conveying such
basic principles with unadulterated power and inarguable
validity. These basic truths are the beginning of a new era
in buisness."

Gene Ehrbar,
Consultant,
Anomaly, Inc.,
home
- "This all rings true to me -- the networked conversation
forcing a great leap forward in business communication, and
great changes are ahead of us! I'm looking forward to seeing
what develops here..."

Sharon R. Dowd,
Manager - Consulting Services,
Nice Systems
- "My customers are contact centres, formerly known as call
centres. They are the ultimate conversationalists. A day
spent with my customer is continuous dialogue; never boring;
always relevant. I just talk with them to come with ideas
that will help make sense from the chaos around them. Did I
mention I love my job? Carpe Diem.
SRD"

Arunav Choudhary,
Senior Officer - Business Development,
India Today Group Online
- "Bingo! You have nailed the problem with most eloquent and
honest assessment of intranetworked market. Let us all
strive to bridge the gulf between market place and market
space. For a better, healthier, humourous and prosperous
tomorrow. For our tomorrow, lets network our world
today."

Arjan Schutte,
founding partner,
DoTheGood, Inc,
I'm sorry
- "how relaxing to read this stuff. how comforting in all its
blathering length. how does this all relate what doesn't
happen online? or does it come off the screen in some
meaningful way that is discreetly different then what was
already off the screen before - in terms of conversation,
that is?"

Peter Benthues,
Sales & Service Manager,
ieq.de
- "It is time to remember that our mind is the web. Open your
mind for each other. That is the meaning of to be
connected."

Fredric Underhill,
Partner,
Torbank.Com
- "With the slightest conept of hope can we begin what has to
be done. To paraphrase Ben Franklin, 'We may hang together.
But certainly we will all hang seperately.' Thus began a
bold new direction. History does repeat. Let's make it
repeat for the positive. I sign and support this manifesto
as a beginning of a long
journey."

Michael Naylor,
Retired President of Operations,
, Rubbermaid Inc.
- "Everyone, man, woman, child of every creed and pursuasion,
seeks life, liberty and the pursuit of happiness.
Orgainzations that deny this fact, or that choose to ignore
it, or that do not recognize it, are doomed to take a very
long walk on a very short
plank."

Katmic,
Head Case
- "I just finished chapter one of the manefesto. I'm one of
those basement company people that built my companies
intranet unprovoked I can relate to a lot of what's being
said...but on a side note I must say I've become very date
conscious on the web. Because things seem to be moving so
fast I'm very aware of the relationship between dates and
ideas. I wish dates showed up more on web
pages."