KOMODIFIKASI WARGA DALAM RUANG CITIZEN JOURNALISM

Abstract

The citizen journalism has been inuenced not only by organization culture of media and news criteria, but alsothe position of citizens. This entire time citizens are merely a consumers and their position is passive to informationproduced by traditional media. With the emergence of citizen journalism, now the citizens not only become newsconsumers but also act as news producers and consumers at the same time (produsage). The commodication ofcitizen journalism is a phenomenon of counter commidication done by the companies of traditional media. Thisshown that there are symptoms of attracting each other in the room (market) of citizen journalism that the citizensdo not always react passively to the exposure of media and become a commodity by traditional media companies orthe advertiser, but they also commodify anything as whatever they want to reach. Thus, this research is a rebuttingthe denitionof citizen journalism popularized by Curt Chandler and Jesse Hicks from Penn State University whosaid that citizen journalism is citizens activities in publishing a content because of their interest to a case withouteconomic motive or personal gain.