GoPro Hero 5

Immersive Product Launch

GoPro Hero 5

Award Winning Immersive Launch

In September, GoPro launched five of their most progressive products yet, the Hero 5 Black camera, Hero 5 Session, Karma drone, Quik mobile editing software, and their GoPro Plus Cloud service. Taking over the former Olympic venue at Squaw Valley in Tahoe, CA, GoPro wanted to integrate immersive LED screens, broadcast content and live stage production to create an event that truly conveyed the impressive scope and capabilities of their new offerings. Britelite teamed up with Pen&Public to create custom designed assets and a one of a kind custom high resolution playback system along with providing live content and show direction.

Our Role

Immersive Content

Developed digital content at a custom 8K resolution for massive LED wrap

3D Design & Animation

Created detailed 3D models of the Hero 5, Hero 5 Session, and Karma for the immersive wrap

Render Engine

Created a custom render engine and control interface that delivered ultra high resolution content to all sources seamlessly

Brand Integration

Worked with Pen&Public and GoPro to craft visual elements that support and enhance the GoPro brand

Technology

Indoor LED Wall

C4D / Octane

After Effects

TouchDesigner

TriCaster 8000

The Result

The award winning event was hugely successful for GoPro and generated an unprecedented amount of social shares, national press coverage, and more than 550,000 live viewers on Facebook Live. A reporter from BBC at the event called it “Far and away the best product presentation I have ever seen. As he [Nick Woodman] unveiled it to his audience – a mixture of GoPro staff, athletes and journalists – the crowd’s whoops made the atmosphere at the last Apple launch seem like a genteel afternoon of county cricket.”