You've been logged out of GDC Vault since the maximum users allowed for this account has been reached.
To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Thereâ€™s a reason many studios donâ€™t develop new types of games - because it relies on audiences we know nothing about. And these unknowns can impact every aspect of your development, from your design process, to pipeline development, to your marketing campaign. In this talk, Kellee Santiago will talk about the lessons learned from developing flOw, Flower, and Journey for the PS3 on how to make effective decisions based on little data to create commercially successful titles that, in the beginning and maybe right up until you ship), no one will think you can sell.