A taste for ‘”Superstar Doughnuts” in flavours such as Coconut Snowball and
Strawberry Milkshake washed down with Fairtrade coffee has helped prop-up
third-quarter sales for Greggs in the face of a “tough” trading environment.

The high street baker, which serves six million customers a week, said that
its breakfast menu and frozen sausage rolls were also doing well.

Greggs said that by continuing to invest in new products and promotional
activity it had increased like-for-like sales by 0.8 per cent in the 13
weeks to October 1, while total sales rose by 5.4 per cent.