Prospective showgoers can expect a lower-than-usual rate of air kissing (as Dr. Barry Cohen, who works across the street from the Marc Jacobs office on Spring Street, explains: “Fashion people touch each other all day, so they get exposed over and over.") and a higher-than-usual rate of icy mistrust.

Meanwhile, Marie Claire editor and Project Runway judge Nina Garcia is warding off the cold with the help of a black cashmereHermès scarf, which she WEARS AROUND HER MOUTH: “I try not to breath anybody else’s air,” she says, as if this were a perfectly reasonable position. At least her mouth-scarf is by Hermès: The rich do crazy with so much more style than the rest of us.

Other things people are doing to ward off illness:

Trying to build up their immune systems with a diet of exclusively raw greens. Dr. Robert Glatter tells the Times he had the privilege of treating one fashionista after she got diarrhea from eating too much kale.

Cynthia Rowley has been draining her bank account staying healthy by "chugging" $10 seventeen-ounce bottles of juice from Juice Press.

Rachel Zoe lives in deathly fear of doorknobs. But that doesn't really surprise me; if I were her, I'd be scared of doorknobs too.

Simon Doonan's perspective on the whole flu fiasco seems to actually be sensible: “Stay home and watch the shows [online]. Thinking you need to be there even if you’re communicating the flu is demented.”