TRIBE

2018

TRIBE

Brand identity for laptop bags.

THE BRIEF

Why must work bags be a source of embarrassment? Your work bag can be an extension of your unique work personality.

THE SOLUTION

Being part of a company is quite like being part of a tribe, unique in their own style and yet part of a group. This thought was the basis of our branding. We looked at tattoos and marks of various tribes of India, that they use to distinguish themselves. This gave birth to the logo, graphic elements and patterns of the brand.