Suppose Design Office Redefines The Concept Of Boutique Hotel

Designed by Suppose Design Office, Hotel Koé, a new property developed for Japanese lifestyle brand “Koé”, has recently opened its doors in a prominent new glass-fronted corner building overlooking a crossing in the heart of Shibuya, one of Tokyo’s liveliest and busiest neighborhoods.

Hotel Koé isn’t your traditional Japanese hotel. “Basically, it was a project to launch a flagship shop for the apparel brand “Koe” in the center of Shibuya,” explains the design team. Suppose Design Office proposed that instead of just offering a shop that’s opened from 12 am to 8 pm, in which users have only one-third of a day to touch their clothes, why not build a venue that will bring together locals and tourists alike to experience the Koé brand 24/7?

Considering that Shibuya has massive music culture, Hotel Koé offers visitors a place to grab a good meal and listen to some tunes right when you enter. Situated on the ground floor is the lobby area and reception desk, but also Koé Lobby, an all-day bakery-restaurant produced by Satoshi Kakegawa, chef at popular French bistro Äta in Daikanyama. The racks of Koé apparel are simply lifted to create this entertainment space. The grand wooden staircase doubles as seating for cafe and event guests.

On the second floor, you can shop original apparel and accessories by Koé, who sometimes also offer unique artist collaborations. However, The very heart of the Hotel Koé is on the third, where guests find quiet and relaxation inside the teahouse-themed guest rooms. The rooms are marked by digital signs to distinguish the four types of rooms: S, M, L, and XL. The floor also offers a private lounge for guests where light plays an optical illusion effect in extending the perceived depth of the room.

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