Thursday, July 28, 2011

New logo: ZDFinfo

In March, you could read about the German public broadcaster ZDF rebranding its digital ZDFtheaterkanal as ZDFkultur. In 2009, its documentary channel was replaced by the youth channel ZDFneo. Both were given individual logos that dropped the corporate ZDF logo, but kept the signature orange colour.

The only channel not rebranded has been ZDFinfokanal, an 'info channel' with news updates and programmes on current affairs, science, business and culture. That is however about to change, because yesterday, July 27, ZDF unveiled a new look and a new logo for the channel. As previously announced, with the rebrand the channel will officially be named "ZDFinfo", a name which has long been used as a shorthand for the channel.

The new look launches on September 5. A new slab serif typeface called Vitesse is used for the logo, and the word "info" is enclosed by a speech bubble. ZDFinfo plans to introduce more porgrammes that allow audience interaction, which may explain the speech bubble.