The genius in the GoDaddy ads is that when they first showed them at a super bowl many years ago – they became a household name whereas prior to that they were only known by a few people.

Now, they create controversial, bad ads and guess what? We are talking about it.

Stickiness and Eyeballs people – its the marketing genius of it – how often that ad is in the forefront and how many people see it. Does a bad ad translate to a bad product? NO – but a bad ad does translate to us seeing it over and over again and talking about it and remembering the company’s name.