The 23 Principles of Attention-Driven Design [Free 68-page Ebook]

Probably not, because so many darn things are competing for it at the exact same time. (Like that email notification that just popped up in the corner of your screen. Don’t look at it! It’ll still be there in a minute, I promise.)

This is the challenge marketers are faced with everyday and that Unbounce co-founder Oli Gardner tackles head on in his brand new 68-page masterpiece, Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages.

Oli has been touring the world for the last 18 months, spreading the gospel about how to design amazing marketing experiences that both delight and convert. We finally persuaded him to sit down and put his latest research, insights and hilarious ramblings into writing.

You won’t believe what happened next.

Spoiler alert: He wrote a brilliant ebook. Download it below to see for yourself. It’s totally free and will make you a better human being. Or at least a better marketer and designer.

You’ll learn:

Why Oli has a love/hate relationship with BuzzFeed

What happened when he put his own mug next to a landing page CTA (hint: it was a humbling experience)

How to design a page with a perfect Attention Ratio (and when you might want to bend the rules)

Get Your Free Guide to Attention-Driven Design

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About Dan Levy

Dan Levy is Unbounce's Content Director, heading up our company-wide content strategy and the awesome team behind it. A journalist by training and a marketer by accident, he previously served as Editor of the award-winning online magazine Sparksheet, as a political reporter in Washington and as a research assistant at the Berkman Center for Internet & Society at Harvard University. You can follow his musings on media old and new on Twitter: @danjl