The crowning glory, however, is the Cambridge Mask’s smart valve (an optional add-on). Embedded with a Bluetooth low energy chip, the sensor syncs with a companion mobile app to calculate and cross-reference lung capacity with breathing patterns, providing more accurate filter expiration and application alerts.

Connect your smart mask to a smartphone (via Cambridge Mask Co.)

“I believe everyone should be able to get out and enjoy life, without having to worry about bad air or the way they look,” according to Cambridge Mask Co. CEO Christopher Dobbing. “That’s why we have developed a high-function, high-fashion mask that gives you the best chance of [respiratory] health.”

After seeing children in China suffer long-term health effects of air pollution, Dobbing was inspired to solve the global challenge.

“My long-term dream is to play a part in ending manmade air pollution for good,” the founder said. “Until then, we need the best possible pollution masks to ensure a happy and healthy tomorrow.”

The original mask, expected to ship this August, is available to pre-order for £18 ($23) from Kickstarter. You’ll have to shell out an extra £7 ($9) for the smart valve, which won’t be dispatched until October.

The Cambridge Smart Mask is fun for the whole family (via Cambridge Mask Co.)

Masks come in five sizes—extra small to extra large—and feature adjustable ear straps for comfort.

In an effort to reach its £25,000 ($32,000) crowdfunding goal by June 29, Cambridge Mask is also offering folks the chance to design their own mask (£199 for an original, £299 for the smart version), or slap a corporate logo onto a pack of 200 face covers.

“We are helping to solve the fundamental requirement for people to better understand what and how they breathe,” Dobbing said in a statement, boasting current users in 40 countries. “With this new technology, we are making our masks even better, and giving people awesome tools to care for their long-term health.”