Top 10 ads of the week: Oak Furniture Land strikes gold

In this week's most-recalled ad chart, Oak Furniture Land takes the top spot with its ad featuring two employees doing their best pirate impressions. In second place, is one of the last ads featuring Argos' alien family, while third is an upbeat ad for ITV Be, the female-targeted channel which launched this month.

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 44%

Brand:Argos

Agency/TV Buyer:CHI & Partners/Mindshare

Recall: 36%

Brand: ITV, Be Digital

Agency/TV Buyer: in-house/in-house

Recall: 34%

Brand: Sainsbury's

Agency/TV Buyer: BMB/MediaCom

Recall: 33%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Brand: Tesco

Agency/TV Buyer:Wieden & Kennedy/Initiative UK

Recall: 28%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 27%

Brand: Euromillions

Agency/TV Buyer:Abbott Mead Vickers BBDO/OMD UK

Recall: 27%

Brand: Tempur

Agency/TV Buyer: McCann London/UM London

Recall: 25%

Brand: Vanish carpet cleaner

Agency/TV Buyer:Havas Worldwide/ZenithOptimedia

Recall: 24%

Adwatch research was conducted from 16 to 20 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).