Detective Inspector Andrea Kingdon is hoping an advert in cinemas will hit home too: "Letting young people know that it's OK to say no to sex and that's the case if they've been dating somebody, had a drink or if they've even had sex before. If someone's under the strong influence or drugs, they're not actually capable of giving free consent.

"It shows a young man watching himself at a party through a window while he rapes a young girl and asks the question; If you could see yourself, would you see rape? It's both looking at the victim and the perpetrator of the offence to ask them to stop and look at what they're doing and their actions."