Sling TV is led by Erik Carlson who also serves as the President and COO of Dish Network. The service's precursor, the ethnic television service DishWorld, was also brought under the auspices of Sling TV LLC and was rebranded as Sling International.[3] Following an invitation-only beta launch of the service that began in January of that year, Sling TV formally launched on February 9, 2015. As of June 2017[update], the service has 2 million subscribers.[4]

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Dish Network began to trial run an over-the-top ("OTT") internet television provider in 2012 with the launch of DishWorld, a service which provided access to over 50 ethnic and international television networks; DishWorld was initially made available through an app for Roku digital media players.[5] In carriage deals that the company struck with major cable channel owners such as A&E Networks, The Walt Disney Company and Scripps Networks Interactive during 2014, Dish Network obtained the over-the-top distribution rights to their networks as part of clauses incorporated into the agreements pertaining to its existing direct broadcast satellite service – a move that served as a stepping stone for Dish towards launching a mainstream OTT offering.[6][7][8] In November 2014, Dish Network chairman Charlie Ergen explained that the company planned to launch its OTT service by the end of that year, and was aiming for the package to retail for around $30 per month. He explained: "the regular linear MVPD business is a mature business. You can't just go back every day and say 'I'm going to raise my rates to make my budget.' You have to figure out other revenue streams and get other people to pay for your product and watch more minutes of your product."[9]

The OTT service was officially unveiled as Sling TV on January 5, 2015, in a presentation at the Consumer Electronics Show in Las Vegas;[10] the service is co-branded with the Sling entity owned by Dish Network's former parent Echostar, which also co-branded and provided placeshifting technology for the provider's Hopper with Sling multi-room DVR system. Dish did not provide any specific details on when the service would be launched, beyond "soon."[11][12] The company also announced that the DishWorld service would be absorbed into the Sling TV subsidiary and rebranded as Sling International, and that it also planned to launch a Sling Latino OTT service, which would incorporate various Spanish language networks.[13] Sling TV CEO Roger Lynch explained that the service was designed to target the viewing habits of the 18–35 demographic, which he believed was being ignored by the traditional pay television industry (and is also represented by its slogan, "Take Back TV").[14] Lynch argued the service's approach required Dish to be selective in how it built the service's lineup, stating that "it would have been easy for us to do deals earlier on if we just agreed to say 'let’s just take these big pay TV packages and put them online.' We would have ended up with $60 or $70 bundles. We don't think that is the way to reach that demographic. We spent a lot of time working with programmers to make sure we had smaller bundles, lower costs and more flexibility." He also noted the importance of reaching a deal to include ESPN onto the service, which he felt was a sign of validity for the provider.[14][15]

After a one-month, invitation-only beta, Sling TV officially launched on February 9, 2015. That same day, Sling announced that it had reached a carriage deal with AMC Networks, allowing networks such as AMC, IFC, BBC America and SundanceTV to be included as part of the service.[16] One week later on February 16, as part of a renewed agreement between Dish and the Paramount Pictures/Lionsgate/Metro-Goldwyn-Mayer joint venture Studio 3 Partners to continue its carriage on the company's satellite service, Sling announced that it would carry Epix as part of its "Hollywood Extra" tier – in a package that includes its main channel and all three multiplex services – becoming the first premium channel to be made available on the provider.[17]

Sling expanded its premium channel offerings on April 1, 2015, when Dish announced that it would add HBO to Sling TV as an add-on pack for $15 per month. Similar to the Epix deal, the addition of HBO was part of a wide-ranging deal between Dish Network and Time Warner that included the renewal of its carriage agreement for the Turner Broadcasting System's cable channels.[18][19][20] Sling added HBO as an add-on pack – which consists of the east and west coast feeds of the primary linear channel (although excluding its six multiplex services), and allows on-demand access to HBO's programming content – on April 9, 2015. The Sling Latino service was introduced on June 4, 2015, featuring two add-on Spanish-language programming tiers, "Paquete Total" and "Paquete Esencial." Customers can purchase two additional add-on packs, "Colombia" and "España." This service does not require the purchase of the "Best of Live TV" package.[21] on November 19, 2015, Blockbuster LLC migrated the Blockbuster On Demand VOD service exclusively to Sling TV; as a result, Blockbuster and Dish Network began redirecting all Dish customers who subscribed to the service to switch to Sling in order to continue accessing its film content.[22]

On April 13, 2016, Sling TV introduced a "multi-stream" package, which allows the ability for up to three users to stream different channels through a single subscription account. The package includes several networks owned by 21st Century Fox, including FX, Fox Sports 1, National Geographic Channel and the regional Fox Sports Networks, but excludes networks owned by The Walt Disney Company (including ESPN, ESPN2, Disney Channel and Freeform) to hold the price of the tier at a moderated rate.[23] Two months later on June 13, Sling added several channels to the multi-stream package: it added FS2, FXX and Nat Geo Wild among the Fox-owned offerings on the tier, and began carrying several channels owned by Viacom Media Networks (including MTV, VH1, BET, Spike, and Comedy Central). The Viacom deal – a caveat of a carriage dispute that Viacom and Dish Network resolved with a renewed agreement to keep Viacom's channels on the satellite provider – notably excluded Nickelodeon/Nick at Nite (although its three sister channels, Nick Jr., Nicktoons and TeenNick, were included, with Nick Jr. being placed on the single-stream service's "Kids Extra" add-on lineup and in the core package, alongside Comedy Central and BET, on the beta multi-stream offering), while several of Viacom's other flagship networks (including MTV, VH1, CMT, BET, Spike and TV Land) were primarily relegated to the service's "Comedy Plus Extra" and "Lifestyle Plus Extra" add-on packs. In addition, the service added support to allow access to its content on Apple TV devices.[24][25][26][27][28][29]

On September 8, 2016, coinciding with the channel's September 10 premiere of Star Wars: The Force Awakens, Sling TV began carrying Starz as a $9-per-month premium add-on; its rollout was commemorated with a seven-day free preview of the Starz package to existing subscribers. The service also added the six regional Pac-12 Networks to its "Sports Extra" tiers, and added support for Windows 10 users through the launch of an app for the operating system.[32] During October 2016, the service also added six additional channels to its lineup: Game Show Network (on the "Comedy Extra" tier), AXS TV (on the main "Sling Blue" lineup), HDNet Movies (on the "Hollywood Extra" tier), NHL Network (on the "Sports Extra" tier), Hallmark Channel and Hallmark Movies & Mysteries (both on the "Lifestyles Plus Extra" tier). On November 2, the OTT business news service Cheddar was added to Sling's base tiers, while Sling Kids and TheBlaze respectively joined the Kids Extra and World News Extra tiers; two weeks later on November 16), NBA TV was added to the "Sports Extra" tier.[33][34]

On April 4, Sling began offering Showtime as an add-on pack available for $10 per month. The east and west coast feeds of the primary linear channel and six of its seven multiplex services are included in the package, which also grants access to Showtime's on-demand service; the only Showtime multiplex channel that was absent from the add-on package initially was Showtime Family Zone, which was later added to the Showtime pack on July 12 (sister channels The Movie Channel and Flix have been excluded from the package ever since Showtime's addition to Sling). With the addition, Sling became the first over-the-top MVPD streaming service to offer all five major premium networks: HBO, Cinemax, Showtime, Starz and Epix (PlayStation Vue only carries HBO, Showtime and Epix; DirecTV Now carries HBO, Cinemax and Starz, and YouTube TV only carries Showtime).[35][36][37][38][39][40][41] This was followed on April 5, with the introduction of the "Heartland Extra" add-on tier (including six newly added channels, Family Net, Outdoor Channel, Sportsman Channel, PixL, World Fishing Network and RFD-TV) available for $5 per month, and expanded its "Best of Spanish TV" tier with the additions of Estrella TV, V-me Kids and El Financiero-Bloomberg TV.[42][43][44]Maker and Polaris TV were removed from the service in May 2017.[45] On June 14, 2017, Sling TV moved the El Rey Network from the Orange package to the Comedy Extra add-on. However, the channel remained in the Blue package.[46] Subsequently on July 12, concurrent with the addition of Showtime Family Zone, Sling added WeatherNation TV to the "News Extra" add-on pack.[41]

Sling TV is not designed to be a full substitute for a "traditional" pay television provider, but as a complement to subscription-based online services (such as Amazon Video, Hulu, Netflix and YouTube).[47] However, on February 22, 2017, Dish Network CEO Charlie Ergen admitted that although it was positioned as a complementary service, he considered Sling TV now to be "a direct replacement for cable and satellite."[48]

Its base programming tier, Sling Orange, costs US$20 per month, as opposed to the typical minimum subscription cost of US$60 that other pay television services charge on average for their expanded basic tiers; customers are not required to sign a contract after subscribing to the service.[13] In addition to Sling Orange, the service has a secondary, higher-end base package, Sling Blue, which is available for US$25 per month. Sling also features video on demand ("VOD") content, including catch-up programming from the channels carried on the service, and original content from Maker Studios – which includes the video gaming-oriented channel Polaris+.[13][16][49][50]

The service originally had several limitations for contractual, economic, and technological reasons: only one stream could be used per account, there was no DVR functionality beyond the ability to pause and rewind programs, and the service did not offer local broadcast television stations or regional sports networks.[51] Sling CEO Roger Lynch explained that including local broadcast stations and regional sports networks would drive up the price of the service from the high fees demanded by networks and station owners; he also cited that most cord cutters already have either an antenna or a subscription to a streaming service, such as Hulu, with which to view programming from the major broadcast networks.[13][49] Despite these initial reservations, Sling has since begun offering owned-and-operated stations and affiliates of the four major broadcast networks (ABC, NBC, CBS and Fox) in select markets; as of October 2016[update], Sling TV does not carry Telemundo (either its national feed or local stations, nor its sister network NBC Universo, which has since been removed from the Sling Blue tier), affiliates of The CW and MyNetworkTV, member stations of PBS and its affiliated networks, and most independent stations. Sling subscribers with Channel Master DVR+ devices, which support antenna-based tuning capability, can access local broadcast stations independently of the Sling TV app.[52]

On December 15, 2016, Sling TV began invitation-only beta testing of a cloud DVR that would allow subscribers to record programs from select channels carried on its programming tiers; initially available as part of a phased rollout to select Sling TV subs who access the service on Roku players and enabled television sets, the DVR allows up to 100 hours of recording storage, the ability to record multiple programs simultaneously, and automatically manages storage space to by deleting the oldest "watched" recording when the storage capacity becomes full to make room for additional recordings. Due to contractural limitations, users are unable to record content from certain channels, particularly those owned by Disney–ABC Television Group. The cloud DVR expanded to Amazon Fire TV subscribers through a "First Look" early access program, which allows users to purchase up to 50 hours of content storage for $5 per month.[53][54][55][56][57][58]

Sling TV content can be streamed via a number of platforms: at launch, these included Android and iOS devices; Apple TV; OS X and Windows computers; LG and Samsungsmart TVs; and Nexus Player, Roku, Amazon Fire TV and Xbox One devices.[59] On January 5, 2016, Channel Master added a Sling TV app to its DVR+ products via a firmware update, allowing users to access Sling content through the device’s channel guide; because of clauses in digital distribution rights that Dish Network maintains with content providers, Channel Master users cannot record channels through the Sling TV app.[52][60]

The service's base package must be purchased as part of every Sling TV subscription, and is not available to purchase on an individual basis. Its pricing is included in a subscription to either the $20 Orange package or the $25 Blue package. Representatives for Sling TV deny that there is a base package that subscribers obtain when they subscribe to the Orange or Blue tiers.

Sling TV was named the CES 2015 "Best Home Theater Product", "Best Software/App", and "Best in Show" by Engadget, for its clear goal and pricing, its "intuitive, user-friendly and surprisingly well-done" interface, and the fact that the service "may very well be the beginning of the end for traditional pay TV" in the United States.[65]

Some broadcasters have been hesitant about over-the-top services such as Sling TV, showing concern that they may undermine their carriage deals with larger conventional cable, satellite and Internet TV providers. Time Warner initially noted that the carriage of its channels on the service was only for a "trial" basis, while both Time Warner's CEO Jeffrey Bewkes and an analyst from investment firm Macquarie Capital claimed that current contract language in Dish's OTT carriage deals with the service's content distributors would cap the number of subscribers that the service is allowed to have at any given time to 5 million. Neither Dish Network or its content providers have confirmed any such cap.[14][15][66]

On April 4, 2015, some Sling TV users were affected by brief outages preventing them from streaming portions of TBS' coverage of an NCAA Final Four game between the Duke Blue Devils and Michigan State Spartans, prompting criticism of the service's technical issues over social media. On April 6, 2015, Sling TV said that the errors, which affected between 1,000 and 2,000 users, were the result of network server failures caused by high volumes of subscriber traffic (including by new users that signed up in time for the Final Four), explaining that "while the viewing experience was spot on for the vast majority our customers, we were able to rebalance traffic loads for those who were affected [through traffic redirection to a different network provider] and improve the experience for the remainder of the evening." Roger Lynch later stated that the service would limit future outages by upgrading its software to automatically switch from the main to a backup provider during spikes in streaming demand.[67][68][69]

In July 2015, Sling TV accused NBC Owned Television Stations, a division of Comcast's NBCUniversal unit, of refusing to air advertising for the service on NBC owned-and-operated stations in major markets as a form of protectionism. CEO Roger Lynch stated that "Comcast has a demonstrated history of shutting down ideas it doesn't like or understand, predictably to its benefit and at the expense of consumers."[70]