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Source Institution:

University of Florida

Holding Location:

University of Florida

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Copyright [name of dissertation author]. Permission granted to the University of Florida to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

Next, he pursued an undergraduate degree in liberal arts and a Master of Arts in industrial

relations at Loyola College, Madras, India.

He worked for about two years as a Junior Executive

in a textile research corporation in India before entering Indian Institute of Technology, Bombay,

as a doctoral student.

He received Ph.D in organizational behavior at the Center for Industrial

Management, Indian Institute of Technology.

His areas of concentration included expectancy

theories

of motivation

compensation

administration.

over

years,

he taught

management courses at the M.B.A level.

Before joining the department of marketing at the

University of Florida as a doctoral student, he worked as an Assistant Professor at the Indian

Institute of Management, Bangalore, India.

He entered the marketing doctoral program at the

University of Florida in Fall

1988.

In April

1990, he was sent to the Albert Haring annual

doctoral symposium in marketing as the University of Florida representative.

His current research

interests are in the fields of consumer decision making and branding.

I certify that I have read this study and that in my opinion it conforms to acceptable
standards of scholarly presentation and is fully adequate, in scope and quality, as a dissertation
for the degree of Doctor of Philosophy.

K-h

t -.'

Johil Lynch. Chair

Professor of Marketing

I certify that I have read this study and that in my opinion it conforms to acceptable
standards of scholarly presentation and is fully adequate, in scope and quality, as a dissertation
for the degree of Doctor of Philosophy.

eph Alba. Cochair

Associate Professor of Marketing

I certify that I have read this study and that in my opinion it conforms to acceptable
standards of scholarly presentation and is fully adequate, in scope and quality, as a dissertation
for the degree of Doctor of Philosophy.

/-^ /

Richard Lutz

Professor of Marketing

I certify that 1 have read this study and that in my opinion it conforms to acceptable
standards of scholarly presentation and is fully adequate, in scope and quality, as a dissertation
for the degree of Doctor of Philosophy.

This dissertation was submitted to the Graduate Faculty of the Department of Marketing
in the College of Business Administration and to the Graduate School and was accepted as partial
fulfillment of the requirements for the degree of Doctor of Philosophy.