Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...

The present book entitled "Immunotechnology" is an uptodate and self sufficient text covering laboratory techniques to determine the antigen, antibody, and other related immunological tests. There is not book available in the market which can fulfil this requirement. The book is prepared to fill up the gap and the contents are specially designed... more...

The present title Microbiology and Bio-chemistry is an authoritative text book compilated for under-graduate and postgraduate students of various Indian Universities offering this subject. It would be equally useful as a text in courses in Molecular biology, Pharmacology and certain other desciplines of biology. All kinds of microorganisms have been... more...

The present title Air Pollution and Plant Biotechnology written to provide a reader having little or no background in environmental chemistry and plant biotechnology needed for a trade, profession, or curriculum of study that requires a basic knowledge of these topics. It is designed to serve as a general reference and text book for a broad spectrum... more...

The present title presents a thorough and accessible account of Dairy Chemistry and Animal Nutrition has undergone remarkable development in the last there decades. These developments, along with recent widespread application of the newest biomedical technologies, have inbued optimism that new strategies can developed for controlling the important... more...

Zoology is the Science that deals with Knowledge of Animal life. The great growth of information about animals, Zoology has been much subdivided. Some major Fields are anatomy, which deals with gross and microscopic structure; physiology, with living processes in animals; embryology, with development of new individuals; genetics, with heredity and... more...

Health is an important aspect of human resource development. Health improvement is influenced by three sets of factors : health factors which include Medical interventions, secondly, health promoting factors such as housing, Water supply, sanitation and hygiene and thirdly, non-health factors which include social and economic factors like income, education,... more...

The ability to communicate well is a critical managerial skill. Being able to put your ideas across in a concise, meaningful, interesting and influential way is fundamental to your success in organizational life. Over the past five years, business and education groups have issued a series of reports indicating that the skill demands of work are rising,... more...

The field of Fermentation Technology has been the science of many stromy developments in the past decade. In some universities fermentation technology is a degree course in its own right, and in others it has a place along with microbiology, bio-chemistry, engineering science or process technology. The book demonstrates the necessity of acquiring a... more...

This comprehensive Handbook provides a synthesis of current work and research in Media and Communication Management. The volume has been developed around two primary objectives : assessing the state of knowledge for the key topics in the media management and communication fields; and establishing the research agenda in these areas, ultimately pushing... more...