Morrisons has fired the starting gun on the 2017 supermarket price war in the United Kingdom by slashing prices on hundreds of products.
The grocer has cut shelf prices of 800 popular items including potatoes, fish fingers, meatballs, avocados and kale.
The fresh wave of cuts under Morrisons' "Price Crunch" campaign means a total of 1,500 products are currently for sale at reduced prices across the supermarket giant's stores.
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