Why do people think XLR makes things sound better? Half of these "balanced" amps that people jump on because of an XLR output jack aren't fully balanced amplification. Besides that, even proper balanced amplification itself is going to do very, very little in the way of improving things unless your power supply is crap, your wiring is stupidly long, or you're in a minefield of radio waves.
To put things in perspective, you're still "only" getting a single ended amplifier when you spend 11,000 EUR on a Lampizator GM70. Balanced amplification is a design topology. It's not required to make a better amplifier. It doesn't instantly make something better or worse

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ProfessorPat

It's the way the acronym "XLR" slides off the tongue. Anything that sounds that nice and smooth absolutely has to sound better, even if no one truly understands what it is or what it does.
It's pure marketing nonsense to an ignorant clientele. Incidentally, this has always been and continues to be what fuels the world of "high-technology" in general.