Your Quick Guide to Single Page Websites

Single page websites do just that; they simplify information to the absolute essentials and help visitors focus on your core message. Single page websites are a great tool for businesses that want to sell a product or get new subscribers. But that’s not their only use. Single page websites can also be an attractive way for presenting your web portfolio to prospective clients.

To kick off this quick guide, let’s first understand the basics. Single page websites come in two main formats:

Landing Pages

A landing page is a single web page that a user arrives at after clicking on an ad. This can be an ad on Google or on any other place on the web. The point of a landing page is to increase conversion by providing a customized sales pitch to your visitors. This is why well made landing pages usually display a sales copy that pretty much echos and follow up on the ad that the user clicked on.

When is it better to direct traffic to a landing page rather than your website?
Landing pages are effective for getting user response to a specific offer. Say you’re running a Google Adwords campaign that advertises a special holiday deal. When users click on your ad, they should land on a page that is directly and immediately relevant to the ad they just saw. For this, a landing page is the best place to arrive at. Your site’s homepage, even if it says something about the special offer, contains too much information that isn’t directly related to the advertisement. If users have to look for the information, you might lose some of them.

Squeeze pages

A squeeze page is a single web page whose only purpose is to encourage visitors to sign up for a mailing list. Most squeeze pages consist of a headline, a list of benefits that the visitor will get when subscribing (a newsletter, a free gift or an E-book) and an opt-in web form.

Whether you’re creating a landing pages or a squeeze pages, here are a few things to keep in mind:

– Limit Navigation: Keep your visitors focused on the action you expect them to do.
– Deliver Value: Place an offer of value and make sure the page delivers the message. If it’s a squeeze page, users will easily give their contact details if they get a free e-book or other item of value.
– Enable sharing: everyone loves sharing. Make it easy on visitors to invite their friends to your landing/squeeze page.

Using a Single Page Website for your Business

There’s a growing trend of individuals and companies that create their websites as a single page. Some incredible design work can work magic and present the desired information in a fantastic and engaging way.

Single-page websites are hot and trendy. Still, they aren’t for everyone or every business. A good candidate for a one-page website is a website that’s not too heavy on content. If you have a lot of reading material to present to visitors, a single page website isn’t going to cut it.

Some single-page websites are pages which redirect visitors to external websites. For example, a freelance film editor can have a “Videos” button on their site directing visitors to a Youtube channel where they can view examples of the freelancer’s work. As long as the navigation is clear, leveraging the power of social platforms can effectively be used to expand the look of a single page site.

Ready to create your stunning new site?Get started on your free website today with Wix!

Show Comments

5 comments

single page website’s become more thoughtful for effective and fast communication in this quick changing world of our’s

Jennifer \ DEC 8th 2011

I think all person now need a mobile version of their website, take a loot at mobigrids.com it will help you a lot

Russell william \ MAR 2nd 2012

Squeeze page is so nice.all page is good.

Diego Achío \ MAR 6th 2012

Great topic, yet it talks about creating landing pages, and squeeze pages but it doesn’t offer a guide to create the subscribers field using wix.

I’ve been trying to create a landing page for my website, I want to put a field for people to give me their email address but wix only offers forms with subject and topic fields… I guess I’ll keep searching to see if I can find what I’m looking for…

Alex \ JUN 1st 2012

Great and informative article specially purpose of landing page explained welll. Thanks for sharing great post!