Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

The Founder Institute runs Founder Hotseat Webinars to allow aspiring founders from across the globe to get live feedback on their startup ideas from top Silicon Valley entrepreneurs.

In this Hotseat clip, Jason Calacanis gives expert feedback to Sarah, a Montreal-based entrepreneur pitching Travelessa, a mobile app that helps fashion-conscious women to pack for travel. Jason demonstrates to Sarah how knowing the audience creates a more personalized and stronger pitch.