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Contestants were asked questions, which they could answer by buzzing-in. Correct answers earned points, and revealed picture clues on a 3x3 gameboard (made up of 10 screens rather than 9 during Madeley and Potter's stewardships). Bonus points and the game could be won by spotting connections between the picture clues. The first round had the questions be worth ten points and the puzzle worth 100 points, minus ten for each new clue. A second round of this had the questions be worth 20 points and the puzzle worth 200 points, minus 20 for each new clue.

The "Find the Figure" round was where a correct answer not only scored ten points, but also revealed either a number or a mathematical symbol. The sum went in a clockwise direction around the board, ending with an equals (=) sign. The sum was hidden behind the center square. The contestants job was to buzz-in to give the answer to that sum to score 40 bonus points.

The winner played the "Link the Letters" end game. He/she got 50 seconds to answer eight questions. Each correct answer revealed a letter behind one of the screens (the first letter of the answer). After the eight questions, the winning player used whatever time he/she had left to identify the 8-letter word, arranged clockwise. It became hard to win if some of the letters were missing and without knowing where the word started. This changed in a later version of the show by having the eight letters arranged in circular form, but still without revealing where it actually started. Solving the 8-letter word won a grand prize. A contestant was allowed to compete in up to four "Link The Letters" rounds before they 'retired' undefeated, although very few contestants ever achieved this feat.

NOTE: When Richard Madeley & Simon Potter took over, this bonus became the final round of the main game.

Later in the series, "Link the Letters" was dumped in favor of "The Final Connection" game. Now the winning player was given the first & last pictures on the board. The object was to connect the first picture to the last (with the help of three clues on each).

During the Sue Robbie era the losing contestants as well as undefeated winning contestants went away with a Connections camera and the points that they scored was turned into cash and donated to charity, when Richard Madeley became the host the losers left with a 'goody bag' and in the last two series with Simon Potter the losers left with a pocket TV.