NAB Show Marketing Shifts Into Higher Gear

Marketing has started in earnest for the spring NAB Show. Only 191 days to go.

Look for the word “shift” to show up a lot.

“Define your evolution and turn shift in your favor,” says an email that arrived today informing us that housing and exhibits-only registration are both now open for the spring convention.

“From expectations to players to technologies to strategies, there’s a great shift taking place in ‘broader-casting’ — with or without you. Driven by the demand for content anytime, anywhere, this evolution has set in motion a kaleidoscope of consumption options with infinite new profit centers.”