Starbucks breathes life into the “Secret Menu” by promoting it on social media:

Personally, I embrace the secret menu…If it makes it fun for you as the customer…That’s what its all about. If ordering your drink by some crazy name is fun…that’s totally fine by me (after all, we already have the dirty chai and the black eye and red eye that are commonly accepted by almost all baristas). When the pinterest version of the secret menu became really popular during the first part of summer, we went online…researched every secret menu we could find and put together a 2 page (with very small type) secret menu decoder for baristas so that we would know what the drink ingredients truly were. We keep this behind the counter so that when you want your “snickers” frappuccino and have no idea what is in it…we can look it up for you. At the end of the day from a partner perspective, not knowing what’s in it is the only thing preventing me from making it. (ps: partner...