WP 4.7 has been released. Users will receive new and refined features; developers will be able to take advantage of 173 enhancements and feature requests added. WP 4.7 has been installed on this blog, together with the brand new theme, Twenty Seventeen. But let’s go step by step.

WordPress 4.7 “Vaughan” has been released today. Actually, yesterday night. The news page is here. Field Guide can be accessed here. Codex is here.

the new theme, Twenty Seventeen has been released together with the new version. It has been installed on this blog few minutes ago. Check around. Theme notes are here. The public live version is here.

WordPress 4.5 is right around the corner. Release candidate is now available for download and the final release will be available on April 12. Among the changes a bunch of new features with the customizer. I particularly like the three below.

Full description is here. Selective refresh will allow for super fast changes without having to reload the entire preview. YouTube demo is here. All of the default WordPress themes and core widgets will ship with selective refresh in 4.5, but the feature is opt-in for plugins and themes.

3. Custom Logo

Full description here. Custom logos utilizes the Customizer’s brand new Selective Refresh feature. The latest two default themes will be updated with support for this brand new feature as soon as WordPress 4.5 ships. Themes that have been using Jetpack’s Site Logo implementation will not need to be updated—Jetpack will do a migration behind the scenes to work with it out of the box.

The story is simple – and I will try to provide a description from a content marketing perspective. Because, at the end, this is what I do.

As a customer, I started to be unhappy with my blog performances. Especially with mobile devices. Sometime even desktops performances were disappointing. Time ago, for the same reason, I moved my site from an Italian provider (Areaserver) to Yahoo. I moved the domain too – to avoid Jurassic regulations like the one Italy had up to few years ago. My WP installation and domain landed then to my current WP provider. Based somewhere in the Bay Area.

When I installed Twenty Fourteen and two years later Twenty Sixteen, performance started to decrease, especially with mobile. So I started what we marketers call the first phase of the buyer journey: awareness. Blogs, forums, google. This Italian blogger gave me the first details about his personal experience. He transferred his WP blog hosting service to SiteGround and he was impressed by performance and customer support. Then I searched all around and I found excellent reviews, more or less everywhere. I just moved to the second phase of the buyer journey: consideration.

And so I contacted SiteGround. A chat yesterday afternoon with a sales rep. He drove me through service options – it took 20 mins. He was good enough to help me moving to the third phase: decision/purchase.

SiteGround transferred the entire blog yesterday evening in 2 hrs. Three hours after signing my new hosting contract, my blog was transferred. Then I changed DNS settings this morning. Propagation was completed in a few hrs. Wow, so fast.

So, now it’s all set. SiteGround’s customer reps answered all my tech q’s nearly in real time. In addition, they called me today to welcome me as a new customer and to secure than my experience was smooth and pleasant. They were so good moving me to the final stage of the journey: loyalty.

Well, too early to tell if I will be a loyal customer. But the thing is: SiteGround is damn good at catching new customers. And the hosting seems to be super fast.

First post under a new WP blog hosting service provider. SiteGround. That was superfast. Not happy with previous blog performances. A chat yesterday with a sales rep. He drove me through the options – it took 20 mins. SiteGround transferred the entire blog yesterday evening in 2 hrs. I’ve changed DNS settings this morning. Propagation has been completed in a few hrs. So, it’s all set. And now the blog is superfast. More details later.