Publishers Weekly Contrary to popular belief, good guys don't always finish last, and, in fact, an altruistic mindset can help people get ahead professionally. Whenever we interact with others in a business situation, we need to decide how to comport ourselves: focus on our own goals, or give without worrying what we'll get in return. A giving personality has the power to launch a career or deep-six it. Wharton professor Grant uses psychology and behavioral economics to explain how and why givers can succeed or fail. While takers are often very successful (Ken Lay, for example), they frequently lose credibility. Givers, on the other hand, are better salespeople and are more likely to be believed. Grant shares the stories and philosophies of givers and takers, including comedian George Meyer (a writer and executive producer for The Simpsons) and Craig Newmark of Craigslist. Through Grant acknowledges that taking is sometimes necessary, for most people, giving is not only the best way to succeed professionally, but to be happy. Ending with "actions for impact" so readers develop the right mix of mostly give and some take, Grant drives home programmer and networking genius Adam Rifkin's five-minute rule: "You should be willing to do something that will take you five minutes or less for anybody." Agent: Richard Pine, Inkwell Management. (Apr.) (c) Copyright PWxyz, LLC. All rights reserved.