[Internet Retailer] 2019 Online Marketplaces Report

In-depth data and strategic analysis on the leading online marketplaces

As Internet Retailer researched the marketplace industry this year, it became clear that some trends that were just beginning to emerge a couple years ago have accelerated in the last year: more brands are selling on Amazon’s marketplaces, making Amazon an even bigger powerhouse in e-commerce; more sites focused on selling one merchandise category are attracting sellers and consumers alike; and more retailers are finding new ways to compete by either selling on marketplaces or allowing merchants to sell on their own e-commerce sites.

But within these trends, nuances cropped up that merit merchants’ attention. For example, while Amazon is successfully attracting more brands, it is also launching its own private-label brands that are directly competing with its sellers.