Starting Jan. 8, online discount fashion site theOutnet.com will launch a series of Going, Going, Gone sales exclusively for the shopping and style magazine.

Promoted in Lucky's February issue -- on newsstands now -- and on Luckymag.com, the sales will only be accessible to the magazine's newsletter subscribers. Each Friday, for four weeks until Jan. 29, you'll have the chance to snag designer merchandise at super-low prices.

But here's where things get interesting: As the clock ticks during each 60-minute sale, the prices drop.

"Stock is limited, competition is fierce and stakes are high," theOutnet explains. "How low will you go to get what you want?"