With more than 50 billion apps and games downloaded in total, Google Play is helping developers and content creators around the world build successful businesses. In fact, we paid out more than $5 billion over the last year to developers for creating incredible apps that are changing the way people communicate, live, work, and play.

Developing an app or game and distributing it on Google Play is a good start, but it’s only the first step to building a sustainable business. That’s why we’ve written “The Secrets to App Success on Google Play,” a detailed playbook on the best practices and tools you can use to maximize the reach, retention, and revenue of your new app.

The guide is separated into the following sections:

Publishing on Google Play — using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.

Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies.