You often read stories of entrepreneurs who came up with a billion dollar idea
over a dinner table. Not Us. You often hear those stories of entrepreneurs who
carry forward a family business with a long history. Not us either.

Narmada cereal Pvt. Ltd. was found in 2007, when Mr. Arun Mittal, a real
visionary, could sense a huge scope and potential in Madhya Pradesh for Basmati
rice. He started his journey with a vision to bring this treasure of Madhya Pradesh
to the global palate. It was Mr. Mittal’s efforts, and beliefs that formed the
success story of ‘NARMADA’.

The ideal climatic conditions and luxurious vegetation not only gave the basmati
rice of Madhya Pradesh a natural fragrance but also an exceptional organic taste.
Narmada Cereal Pvt. Ltd. was one of first companies to bring the Basmati of this
region to the world and in its short journey over past few years, has become a
well recognized brand selling all across the country.

Basmati remains at the very heart of NARMADA. We are committed to only
selecting the finest Basmati for all our products. We are equally committed to
enhancing our capacities and introducing the latest milling techniques to basmati
industry. All this is supported by a strong Quality control culture, HACCP and ISO
2005:22000 certified manufacturing unit, latest State of art machinery and a
dedicated team of professionals with a mission to deliver the best quality Basmati
to our customers.