The fourth generation product for the darts legend Paul Lim. This design moves away from previous generations of dark looking packaging and uses a limited number of colours to emulate the look of the dart. Taking the Singaporean Merlion graphic associated with Paul Lim and making it more life-like helps give it a more mature feel whilst bringing the pack alive.

Poster

Using the graphics from the packaging, this poster captures the style and energy the fourth generation dart brings.