In 1974, Tropic Waters, Inc. opened a 960 square foot store. Three years later, Jim Reiman moved to Eau Claire to manage the store. Originally, the core product line included fresh and tropical fish along with all their necessary supplies. Parakeets, reptiles and other small animals were added in 1979 with the addition of 540 square feet. To meet the needs of our customer base, the store continued to grow through the years with the addition of many popular brands of pet food.

In 1997, Jim purchased the store he had managed for the past 23 years and formed Tropic Waters Pet Center as a full-line pet store -- featuring products and livestock. Since then, the store has continued to grow in response to customer demand. In 2003, locally raised and certified puppies became available for sale. In 2007, Bark Avenue Salon, a pet grooming service was added. Throughout its history, Tropic Waters has proudly been locally owned and operated.