Our perspective at VantagePoint

Design: The Attitude of Advertising [Infographic]

When I was a teenager, my parents would ask me to take out the trash, and they always seemed to have the worst timing. In the middle of a video game or hanging out with friends, I would typically reply with a loud, annoyed “Fine!” As soon as the word came out of my mouth, my dad would yell, “Hey, don’t talk to your mother that way.” He wasn’t referring to what I said — after all, I did agree to take the trash out — but how I said it.

The same principle applies to advertising: how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.

As the following infographic demonstrates, the first features an audience will notice within advertising are color and typography. These two aspects will set the tone for the message that is being delivered.

Josh Harm

A graduate of Bob Jones University with a degree in business administration, Josh joined the VantagePoint team as an account coordinator in 2017. He’s a Greenville native, but also grew up in Denver, Colorado, Sacramento, California and Cincinnati, Ohio — which probably explains his fanhood for teams like the Denver Broncos and Cincinnati Reds to this day.