Thursday, 29 August 2013

Google's
Penguin algorithm updates have hit many online businesses hard, penalizing them
for bad/black hat SEO tactics by sinking
their search rankings. penguin recovery Since Penguin is an automatic
algorithm, webmasters don’t receive any notification or warning from Google to
indicate that they have been affected by it. And if they do notice a problem,
there is no way to officially know the specific things that Penguin penalized
them for.

With a
little research, it is possible to deduce whether you have been impacted by
Penguin, and you can take steps to recover from the damage.

How to Know if You've Been Hit

Penguin
updates come at specific times, and they have an impact almost immediately. So,
you can tell whether your site has been affected by looking for sudden changes
in your organic search traffic that correlate with a Penguin update.

Between
those two versions were two data updates, on May 25 and October 5, 2012. Those
updates had less than one-tenth the impact of the Penguin and Penguin 2.0
releases, though, and are unlikely to have caused a major change in your search
traffic.

If your
search traffic numbers suddenly dropped the day after one of those updates, you
were probably penalized by Penguin.

Recovering from Penguin

Penguin
looks at the quality of your backlinks. If you've been hit by Penguin, the way
to recover is to "fix" your backlink profile.

The first
step is to make a list of all the links that point to your site. Penguin
originally looked only at links to homepages, but Penguin 2.0 expanded that to
include links to all the pages on every site. So, you'll need to include every
link to every page. There are tools available, some of them free, which can
greatly simplify this task.

You then
need to identify which links Penguin is likely penalizing you for. Penguin
looks for unnatural links, such as those created by spam programs or other
black hat SEO tactics. Look for links that:

Contain exact match anchor text.

Come from irrelevant, completely
unrelated sites.

Come from sites that have been
de-indexed by Google.

Come from sites that contain malware.

Were created by comment spam.

Are on every page on the referring
site (or any mass quantity of links from one site).

Are paid links.

Once you
identify all links that might be causing problems, you have to get those links
removed. This can be a long and involved process, as you contact and follow up
with webmasters.

If you are
not able to get a link removed, you can utilize Google's Disavow Tool to
request that it not be counted against your site's search rankings. The
company's Disavow Tool should only be used as a last resort, though.

Rebuilding Your Rank

Even after
you have successfully completed this process, your ranking will likely take a
while to recover.

For
starters, you have to wait until the next Penguin update before your changes
are likely to have any impact. But even then, your recovery will likely be limited;
after all, you have just removed a large number of links that were previously
(pre-Penguin) boosting your Google rankings.

That's why
you need to also start taking a long-term SEO approach, and use
Penguin-approved link building techniques to start improving your ranking.
Though these white hat SEO tactics will take more time, their positive effects
will also last longer--and not be negated by future updates to Google's
algorithms.