The Paradigm Shift in Travel and Tourism

This report, The Paradigm Shift in Travel and Tourism – Win or Die is almost 30 years in the making. It is based on systematic research and analysis carried out on travel and tourism trends over the past 3 decades. This Report brings together all of these elements, for the first time, in one comprehensive, must-read report for decision-makers.

The Paradigm Shift in Travel and Tourism – Win or Die identifies the paradigm shift from old mass production to the new customised forms of travel. Comparisons between mass production of automobiles and mass tourism are made.

The Paradigm Shift in Travel and Tourism – Win or Die examines the key drivers and facilitators of this paradigm shift; identifies the implications for industry players; and provides the new Alphabet of competitive success for the industry – the new rules for competitive success (from A to Z).

This report – The Paradigm Shift in Travel and Tourism – Win or Die – examines the role of CONSUMERS as drivers of the paradigm shift; the TECHNOLOGY as its facilitators; the ENVIRONMENT that constrains and limits its growth; the new demands from locals and destinations for more responsible tourism practices; and the SOCIO-ECONOMIC CONDITIONS that frame the industry’s development. The adaptive responses by industry players that are driving a more flexible, customised and responsible travel and tourism sector, are also considered.

The implications of the paradigm shift for industry players are examined. This report warns that this is not business as usual. Industry players need to INNOVATE; to reinvent themselves; to stay ahead of the game, for to lead is to win; they need to ENGAGE the technologies; LISTEN to their customers; CARE about their environment; TRAIN their teams; and ADOPT new best practices of customisation, diagonal integration, flexibility and market segmentation.

If there is one report that you should read before year-end, it is The Paradigm Shift in Travel and Tourism – Win or Die.