IR Red Knight

R-Series North American Launch Campaign

When Ingersoll Rand (NYSE: IR) engaged Phase 3 to launch their R-Series compressor in North America, we created the story of the Red Knight: Not black or white like all the rest, but truly unexpected. As with Ingersoll Rand, the red knight stands out, and it doesn’t play by the same rules as everybody else. This powerful asset helps distributors stay three moves ahead of competitors with the intelligence they need to win. The launch was one of the most successful in Ingersoll Rand’s history, and Phase 3 won the Ingersoll Rand President’s Award for the campaign—the only agency to ever be given this prestigious recognition by the client.