In 2020, the clash between privacy and convenience hasn’t been fully resolved, but significant headway has been made. Individuals increasingly accept the idea that technology can serve them better when it knows about their lives, and rules and norms governing this information exchange have finally begun to crystallize. The remaining battle lines are drawn around innovations that digitize entirely new aspects of life. Advances such as self-driving cars and smart homes force us to consider how much our possessions know about us, what they actually “report back” and to whom. At its core, this is a debate about individual independence. As with past trends, most people are willing to sacrifice some privacy for convenience.