Media in Sports

1. One of the paradoxes associated with the media coverage of sports is that the media open up new opportunities for spectators to view sports, but they also limit and define the experiences of spectators. Explain how the media can do both of these things simultaneously.

Many people would agree that they would rather go to a sporting event rather then watching it on television. But on the other hand some would prefer to stay in the comfort of their own home. In the past decade or so, media has opened up new opportunities for spectators. When we watch sports on television the images and messages we hear are designed to heighten the content. By staying in and watching the game on television the viewer can see different camera angles, close-ups, slow motion shots, play by play description and so on. If one were to attend a sporting event they would not have the luxury of all that, but what they would have is the experience of being there. Mind you, most facilities now do have screens where the fans can see replays and so forth. Another possibility may be installing in the seats a place to insert headphones to listen to commentary (like in a plane). Being at a sporting event, we able to be part of a group (spectators), being able to smell the grass, smell of the ice. Enjoying the taste of a hotdog and a cold beer. There is an excessive amount of media coverage that is going on in the sports industry. The commentators are constantly advertising things. Like Dr. Kiger said, "it's not like the old days," the commentators would tell stories in between pitches or during rain delays. I personally cannot stand watching games on television. With all the commercials and ads here and there I lose interest in the game. The media can do both things simultaneously by

allowing the commentators to do their job of commentating and when there is a break in the game, then that is when they can throw in the ads.

You May Also Find These Documents Helpful

...Sport England: Segmenting the British Sports Market
Introduction
Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers.
They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations.
Their focus is around three outcomes - growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel.
Five targets which will see us deliver these outcomes:
1. Grow
* More people taking part in more sport
* More children and young people taking part in five hours of PE and sport a week
These targets account for 15% of the investment.
2. Sustain
* More people satisfied with their sporting experience
* 25% fewer 16-18 year olds dropping out of at least nine sports - badminton. basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis
These targets account for 60% of the investment.
3. Excel
* Improved talent development in at least 25 sports
This target accounts for 25% of the investment.
4. What does our work involve?
We invest...

...Diploma in Sports Management.
In 200 words or less explain why you are interested in sports management.
Having grown up playing football and tennis as well as watching and following all sports for my entire life, I very soon realised I wanted to have a career in the field of sport. The excitement, passion, hurt and success that goes hand in hand with sports events is something that I find fascinating. Sport has an appeal that can bring people together from all walks of life, in a way that is, in my opinion.
Having worked as a football agent for the past four years and seen first hand how certain clubs, associations and sports brands are run, I have acquired insight which has motivated me to expand my knowledge of sports management. There are so many aspects that accompany sport, for example marketing, sponsorship, event organisation and the development of sport, that make it such an exciting environment to be involved in. Therefore, the opportunity to follow a course in sports management which will, hopefully, benefit a career in the management or sponsorship side of sports is an opportunity I relish.
Research and outline the history of and direction of sporting in your country (minimum of 600 words).
The United Kingdom was the birthplace of modern sport. From the...

...Sports development should be focused on mass participation not elite talent identification. Discuss.
Sports development is something which by definition caters for both the masses as well as elite athletes. However after recent spending reviews more light has been thrown on the question, which does deserve more funding and resources? In answering this question a lot of analysis has to go in to what it is that the government want out of sport and what do they consider good results to be. Both types of participation obviously have their own requirements financially and to a degree both feed into each other. However where should we focus predominantly?
Historically sports development has only been something on the peripheries of the government’s agenda. However in recent years we have seen sport come to the forefront as government officials recognize the significance sport plays in wider society. The reform started with the Wolfenden report in 1960 which was principally aimed at providing sport for the mass public. The direction of sport changed in 1995 under the Conservative government where a ‘raising the game’ slogan was adopted “which indicated the withdrawal of central government and the Sport’s Council from the provision of opportunities for mass participation and focused on the development of elite athlete development”(Houlihan & Green. M 2005:p56). It...

...the United Kingdom sport is provided throughout many different ways and is funded through government Lottery and private sources. Maria Miller who works through a DCMS select committee will. There are National governing bodies and another type of organisation called “QUANGOS”. According to BBC (2010) a quango is an organisation that is funded by taxpayers, but not controlled directly by central government. These are run away from the government In order to give a service to the public. This will be across a range of sports and can range from providing funding for teams to building new facilities in the area. Sports England is the organisation that will be written about in this assignment.
According to (Sewell 1999:151) “many SDO’s and deliverers of sport development programmes more prosaically have identified a lack of funding as the major obstacle to achieving equality of opportunity” this view on sport in England has drastically changed. Sports England is in control of the direction that sport is going in England they have the support from the government. “Local authorities are the single biggest supporter of community sport and currently investing over £1bn every year through sport development activities, facilities and supporting local sporting clubs” (Sports England 2012) this shows how Sports England have the...

...Sports
Development
Introduction
As a newly joined member of the committee for the new multi-sports club which focuses on cycling, swimming and running I have come up with a 5 year development plan, which I am confident can give the club a vision and direction to go down in order to achieve an outcome of produce a number of good athletes and be successful in the future. The report will discuss possible funding sources, and identifying where and how much will be spent to progress the club and get it moving forward by hiring/buying facilities and equipment. The club has a variety of users ranging in ability level, gender, age and also sporting activity and the club has everything it needs to be successful in future. Therefore by coming together now and producing this report with future recommendations, the hope is that the club will continue to grow and develop sport and sportspeople in the local community.
Sports Development Overview
Sports development is explains by Colchester borough council (march 2010) as “an increase in the number of high-quality opportunities for people to take part in sport or activity” meaning that sports development is to ensure that all people have the opportunity to participate in sport, and that this opportunity will help and encourage the participant to take part again in future sporting activities.
The most...

...Governing bodies and funding in sportSport in the UK
As you may know sport is overseen in the U.K by governing bodies such as sport England and UK sport.
Governing bodies
Governing bodies oversee the running of a chosen sport or activity.
They are responsible for funding, organising and overseeing and overseeing the sport.
Individuals and teams that is accountable to governing bodies.
They determine the roles, league structure, organisation of competition and membership to their sport.
Administration of sport
Recognised sports and related activities need similar organisation on a larger scale. They need a body of people to administer all aspects of that activity.
The administration will include:
1) Developing the rule structure of the activity.
2) Organising competitions from local level to international level.
3) Electing teams
4) Dealing with disputes
5) Raising finance
6) Distributing finance
7) Promoting their sport
8) Developing coaching in the sport
9) Offering technical advice to clubs.
Administration of the structure
Changes to rules occur in most sports on a fairly regular basis.
These rule changes are usually to make the sport more exciting for the spectators or to make the sport safer for the performer....

...ways in which increases in sport and physical activity participation have been targeted in the UK”
Introduction
This essay will cover the topic ways in which increases in sport and physical activity participation have been targeted in the UK; “Every individual is unique and so could be said to have unique leisure requirements” (Veal 1994). There is going to be a three different parts to this essay that are going to raise different issues. Firstly by outlining the key arguments for targeting increasing participation in sport and physical activity. Secondly there will be information about the various bodies that try to influence sports participation. Lastly the impact of trying to trying to increase sports participation on target groups, this is the section of this essay where facts and figures can be found.
Key Arguments
There has been a discovery that with children in the UK obesity is becoming a common problem, but also that through sporting clubs and physical activities in sport this could be a way to reduce this problem, thus making the UK a more health and active nation.
“Participation in Sport and physical activity in the UK is lower than it could be, Sport: only 46% of the population participate in sport more than 12 times a year, Physical activity: only 32 % of adults in England take 30 minutes of mode rate exercise five times a...

...How media has influenced athletics/Olympics in the UK
Media coverage of sport is widespread. By listening to commentators, pundits and watching replays we improve our knowledge and understanding. Participation in sports covered by the media is always higher than for those that are not. This amount of sports coverage can have positive and negative effects.
The first ever Olympic games that were televised were the 1936 games, held in Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city.
Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television. Also athletics being shown on the television helps the athletes to gain sponsorship, sponsors such as Adidas or Olay who sponsor the Olympic gold medallist Jessica Ennis would have seen jess’ potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a 'face’ of London 2012, Ennis’s is it, and it’s not something she feels particularly comfortable with. She says she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines.
Jess was being promoted by posters, television adverts and anything that the media could put her face on to...