Such an unequal battle means that it must burrow into humanity's baser interests. As the site says: "Typically, our racier ads, protests, and stunts seem to get the most attention, often reaching millions of people, but that's certainly not all we do."

It certainly is not. However, I feel sure that some will feel a little perturbed at what they see on clicking tags like "Hardcore Videos" and "Sex Tips" -- though it is heartening to know that nuts and pumpkin are beneficial to sexual performance. (It doesn't say roast beef isn't, though.)

Some will surely be moved by Jenna Jameson railing against the mere concept of a Happy Meal that involves a chicken.

More, perhaps, will be intrigued by the site as a gateway to go naked at an animal rights demonstration.

There may be another group of people who will hope that this site in an enormous success -- everyone else who has a .xxx site.

Thus far, there seems to have been a marked lack of excitement about the new domains. An analysis last month offered that only 61 of the top 1 million domains have the xxx suffix.

I feel sure that, even this week, PETA.xxx will be challenging Casting.xxx (which wafts around the 51,549 mark) as the most visited .xxx site on the Web.

About the author

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.
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