Specifically: hey, it’s got an Ashley Madison–like TV show in the works. Not only that, but the project, which is being written by Jennifer Kennedy (Justified) and Ian MacDonald, is tentatively titled after the affair Web site: Thank You Ashley Madison.

The Hollywood Reporter brings our attention to the project, which is making a few alterations to the dating service for the sake of entertainment. One being that, in the TV show, the service will have been launched by a woman—specifically, “a good mother who launches the business to help support her family.”

OutEast Entertainment, the company producing the series, also seems to be hoping that its fictional Ashley Madison users might be a little more earnest about their intentions than their real-life counterparts.

“There are a lot of TV shows doing a great job of presenting marriage storylines in new ways, but what we’re positing here is, what if there is a third lane to run in and what if you were honest about it?” OutEast partner Courtney Hazlett tells the Reporter. “What if you didn’t need a hack to have this conversation? Maybe this is where your life just is, and no shows on television are offering that.”