Your SEO Competition Isn't Who You Think It Is

I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. The key takeaway: your online competition may not be who you think it is. Here's why you should avoid making assumptions about who your competitors are, why you should view the competitive landscape in aggregate form, how you can compete with Google for clicks, and why you should discard old competitive thinking. Avoid Stale Assumptions About Your Online Competition Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a list of their keyword competitors. You might get back a list of competitors A, B, and C – but with some research you discover that your client's primary online competition is actually D, E, and F. ...