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Improving ROI - hyperlinking secrets and more

Getting better ROI values - this is frequently the mantra for online marketers.
In order to make more money, one needs to drive more qualified traffic to
a website and/or improve conversion ratio. How can one achieve these goals?
Well, hyperlinks in your e-mails may help you. How? Historically, almost all
of online marketing tricks and tools were invented by the owners and webmasters
of sites that contain adult content. Pop-up windows, thumbnail galleries and
much more - yep, these are their inventions. One of the last inventions is
the rules for constructing hyperlinks.

Which one do you think is more effective - www.somesleazysite.com/galeryNov1.php
or www.somelseazysite.com/young-amateur-coulpe-having-sex.php?

You guessed it right - the second type of hyperlink consistently performs
better, drawing on average 50% more people.

Now, you can use the same tactics for your e-mail campaign. Here is an example
from e-mail marketing campaign of one company that produces color correction
software for digital images. The old link included in e-mail looked something
like this www.companysite.com/productname.php. They experimented and tried
several links. They looked almost exactly like these:

The first thing the company marketer noticed was there were consistently
more visitors to these pages, when compared to www.companysite.com/productname.php
This was partly due to the fact that search engine ranking rose, because key
words were now included in the links. The second fact was quite surprising.
www.companysite.com/color-correction-tips.php drew
most visitors, while www.companysite.com/color-correction-software.php
offered the best conversion ratio. After thinking about this - that's the
reasoning we both came up with. When a person saw the first hyperlink - he
or she would click it in order to learn about color correction, while not
necessary having any desire to purchase a product (before and after). In the
second case, any person not willing to at least download color correction
software would probably restrain himself from clicking it. Hence, the first
link drew more visitors. The higher conversion ratio for the second link is
explained by the fact that only people interested in color correction software
clicked it.

This topic is definitely worth more attention; meanwhile, if any of you tries
this out - tell us your results.