Many of you who have attended my trainings or have been reading this blog know that I encourage non-profits to take advantage of Google’s free tools (in particular Google Analytics and Google Website Optimizer). Google now has a Business Channel on YouTube that has some great how-to videos which I would encourage you to check out.

I had a great article forwarded to me by my friends at Oregon Volunteers which talks about how non-profits are becoming engaged in social media and managing the workload of multiple social media accounts.

I’m in Portland, OR this week at the 2008 Northwest Network Conference conducting my Online Marketing 101,Social Media training sessions, and conducting some site audits. There’s a great crew of folks here, and it’s neat to get nonprofits excited about search marketing.

Regardless of how engaged your constituents are with your mission, you can expect to lose at least one third to one half of your email database every year due to list churn. Do you make it easy for your subscribers to change their email address?

There are some great best practices here from Email Insider for implementing a change of address feature for your email subscribers.

Among the tips:

1. Make it obvious where someone needs to click to change their address

I wanted to make my readers aware of the latest buzz about the Ask.com search engine. An industry insider has shared with the Silicon Alley Insider that leadership might pull the plug on Teoma, the engine that powers Ask’s search, and just using Google. If that’s the case, it would eliminate a search engine from the running and web managers would only have to optimize for three different search engine algorithms, not four.