This is definitely a more natural looking mascara. However, you can build it up if you want a more dramatic look. My eyelashes are hard to hold a curl and this mascara doesn't make them fall. It's a more dry formula so if you don't like that then this isn't for you. It also has a bit of a scent (it doesn't linger) but if you're sensitive to smells then again, this may not be for you. I love it though. Doesn't flake off or smudge off during the day.

More Than Makeup This nurturing mascara emphasizes and lengthens while
supporting healthy lashes. Eyelashes become silky, lush and full. Gentle and soothing to the sensitive eye area. Formulation : Rose ...