Cease and Desist, Apple-Palm Fans!

- 2000.06.20

We all know that the Newton, once Apple got all the kinks out,
was a fantastic platform. And we all know that Palm, despite it's
numerous former Apple developers, doesn't have such great Mac
support. And we know that the Palm OS allows for competitive models
from other manufacturers - the Handspring Visor is living proof of
that.

You can't wait for Apple and Palm's new PDA, can you?

Dream on! It ain't gonna happen. Phil Schiller said so himself
at WWDC 2000. But Apple doesn't ever comment about future products,
even when there aren't necessarily plans to make them, right? Why
was Phil so upfront?

Simple. The Apple-Palm PDA rumor hurt Palm and Handspring sales.
Notice I said rumor, but it wasn't even a rumor at all! According
to David Pogue, in his February 2000 Desktop Critic column, the
Apple palmtop started as an April Fool's joke! But the big rumor
sites like Mac OS Rumors and Go2Mac turned it into a forthcoming
product, to boost visitors, and, thus, ad revenue.

The Apple PDA rumor hurt sales of other PDAs considerably,
because most Mac-using prospective PDA buyers chose to wait for the
Apple model rather than springing for a Palm or Handspring. Apple
doesn't want to hurt PDA sales, because then Palm and Handspring
would be less enthusiastic about supporting the Mac. Microsoft has
a similar issue with its competing PocketPC line, although Windows
users account for the vast majority of Palm and Handspring sales,
so the two companies surely wouldn't want to drop Microsoft OS
support.

Why isn't Apple making a PDA?

First, many of Palm and Handspring's models are fantastic
products, and Apple would be competing with them and with
PocketPCs. Second, the Newton was a commercial flop. Although this
was mainly attributed to Apple's terrible marketing and releasing
the MessagePad long before it was actually finished, Apple is still
sour about the PDA, (whose P in the acronym stood for "Pioneering")
and doesn't want to make the same mistakes twice. Third, such a
unit would completely disagree with Apple's marketing strategies.
Due to its size and component limitations, it would require its own
OS, which does not fit Apple's one-OS strategy. Also, it doesn't
fall into Apple's four-box scheme, not even in the Beyond-the-Box
zone. (See Beyond The Box? for more
info.) It's simply too much of a niche product to benefit
Apple.

So if you want an Apple-branded PDA (and you have big pockets,)
got find yourself a used Newton MessagePad. They're fantastic
products.

If you want something smaller and more organizer-y, go buy a
Palm organizer or a Handspring Visor.

If you still believe in rumors, by all means, wait until January
for the forthcoming iPalm, with a semi-reflective and sub-pixel
rendering LED screen with standard XGA resolution, Mac OS X Lite,
the Transmeta-designed G4ex running at 900 MHz, a small nuclear
fission cell that lasts for 10,000+ hours, and a backup BayGen
Freeplay generator in case the fission cell melts down. All for the
fantastic price of $69!

Kinda makes you feel ripped off paying that much for a USB hub,
doesn't it?