HP Sprocket 2-in-1 is a pocket-sized printer with built-camera

Contrary to popular belief, print isn’t dead. Print is very much alive, and thrives especially when it comes to photography. HP has just announced a new addition to its HP Sprocket product line. The new HP Sprocket 2-in-1 doesn’t just have all the goodness of a pocket-sized photo printer, but now gains a built-in instant camera as well.

The strategy seems to emulate Polaroid’s, which has a portfolio of digital instant cameras with built-in printers.

The 2-in-1 lets you capture moments on the spot, transfer photos from your smartphone and/or social media, then print and share them instantly.

In addition to the handy 2-in-1, HP also announced the Spocket Plus, which offers 30% larger prints. It’s also the thinnest design ever on a Sprocket.

The 2-in-1 offers an entertaining way to capture moments on the spot, unlock photos from your smartphone and social media, relive favorite memories, or print and share them instantly. Also announced today is the Sprocket Plus, which offers 30% larger photos so it’s easier to include everyone, with the biggest photos and thinnest design ever from a Sprocket, and on the market today.

A new AR feature called “Relive Moments” lets you scan a photo via the Sprocket app and it automatically attaches a video from your phone or social media feed related to the photo. It then plays it in AR on the photo.

Photos become richer, enabling you to see not only all photos from a location or date, but also unlock content about the locale.

As you may know, Sprocket printers use ZINK Zero Ink Technology, which deliver snaps that are sticky-backed, smudge-proof, and water- and tear-resistant.

HP Be My Valentine Campaign

To celebrate the launch of the new Sprocket additions, HP has started the “HP Be My Valentine” campaign that gives you the opportunity to win gifts for their loved ones.

Running from 29 January 2018 to 4 March 2018, Malaysians can join the HP Be My Valentine campaign by following two simple steps below: