Modern Medical Marketing

دانلود کتاب Modern Medical Marketing

Modern medical marketing is a brief but to the point analysis of the best techniques to employ in the promotion of a medical business. The book is written by DR.Richard Arjun Kaul who developed one of the most financially successful medical practices in the US and through the process acquired first hand the tricks of the medical marketing trade. The book covers the arenas of traditional marketing techniques but spends more time focusing on the the use of the digital tools and the internet to build a modern practice. The lessons he learned on his path to building his practice are clearly described in this quick read which will unquestionably plant the seeds of initiative in the minds of young entrepreneurial doctors around the world. Recognizing that the healthcare sector is now a global market he delves into what is required to build a global brand. The chapter on the branding of a practice is the culmination of his decade long journey to build his own practice in an extremely competitive environment. The book contains many of the gems he picked up on the way as he took the important lessons from his failures and turned them into assets. This book will appeal to all of those in the healthcare field who have a vision for building a successful business and a clinical practice that will never fall off page one of Google.