Beauty By The Numbers

8 Mistakes to Avoid When Pitching Sephora

Selling at Sephora can mean prestige, worldwide awareness and the possibility of an amazing future for a beauty company. But, of course, getting in the door is the first mission the brand must accomplish. The Benchmarking Company asked industry consultants and brands that successfully sell at Sephora about the dos and don’ts of presenting a line to the specialty store giant.