Many had been feverishly waiting for show 'villain' Andrew Jones to face the music over a stream of off-colour comments he'd made about his 'wife' Cheryl behind her back - and it seemed like that moment had finally arrived when producers wheeled in footage from that evening.

However, instead of finally apologising, the 38-year-old fireman repeatedly dodged any responsibility for his actions, insisting his behaviour was acceptable "in context" and that things at the time hadn't been "going well" for him.