Sen. Gillibrand’s Opportunity Plan

A full package of graphics intended to introduce Sen. Gillibrand’s Opportunity Plan, a slate of legislative initiatives intended to economically empower working women. The plan includes five proposals to update workplace rules for the 21st century. Emphasis is heavy on working-class families, in particular, raising working women’s career potential. Graphics were an integral component of the Senator’s Political Action Committee microsite, Off The Sidelines. From that site they were seamlessly integrated into the campaign’s Facebook page, and other social media outlets.

Vintage photos provide enticing eye-candy as well as reinforcing the core message that while women’s place workforce has changed a great deal since the mid-twentieth century, little has changed about the policies and legal protections that govern work environments.