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donors

As National Blood Week (19-25 June 2017) reaches its end, the U.K National Health Service is encouraging people to come forward and donate blood to help those who need it most, with an online strategy covering websites and social media such as Facebook, HEM News Agency exclusively reports.

The NHS Blood and Transplant division launched National Blood Week with a campaign to get more people visiting their local blood donation centre with a series of advertisements and even a hashtag #ImThere. The campaign was set up to celebrating new and existing blood donors making a difference and helping save people’s lives, according to the NHSBT website.

Blood donors are being encouraged to proudly announce they have donated via social media to help overcome the reluctance of other members of the public to donate and to solve shortages of certain blood groups, particularly those associated with ethnic minorities.

The NHSBT is particularly keen to get on board more donors of black African and Afro-Caribbean heritage, who are currently vastly underrepresented in the blood donation pool. An appeal was launched to increase the number of black British donors by 40,000, to help fight the effects of sickle cell anaemia among the African and Afro-Caribbean communities. The agency has received support from television presenter Scarlette Douglas, whose brother was a blood transfusion recipient. She spoke with sickle cell sufferer Aaron Thomas on the BBC One Show about the condition and the need for more donors from this community.

Donors are being encouraged to add frames to their Facebook profile photos and special ‘Twibbons’ to their Twitter pages. They can also take a selfie at the blood donation centre and use the #ImThere tag, to get their friends and family to join in and donate too.

NHSBT is also keen to reach out to more people with blood group O- as stocks of this blood type are running very low. The agency runs twenty three permanent centres and visits thousands of venues across England.