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Hyundai, PM Lifestyle collaborate for SEMA-fied Veloster

SEMA cometh, and that means the near future is to be filled with phrases like "peanut-butter leather center console," "big brake kit," "no ground clearance" and "LED overdose." One of the first entrants we'll welcome to the party is a blue Hyundai Veloster refitted by PM Lifestyle. Hyundai traditionally rolls deep at SEMA, and this little guy will not be an exception, kitted out with more goodies than we figured a single Veloster could hold.

This one won't simply show up and then disappear, either: as part of a program with the Universal Technical Institute, it will go on tour for three years with UTI to show prospective mechanics what they can do if they defect from the Rebel Alliance and join the The Mechanic's Empire. Follow the jump for the details, and practice saying "12-jigawatt Kicker Audio" ten times quickly.

COSTA MESA, Calif., Oct. 6, 2011 – To demonstrate the aftermarket potential for the all-new Veloster, Hyundai has partnered with PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive industry, and the Universal Technical Institute (UTI) to develop a powerful and interactive custom Veloster for this year's SEMA Show. The bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior will be in Hyundai's display at the Las Vegas Convention Center Nov. 1–4, 2011.

"The Veloster is the perfect platform for enthusiasts looking to make everyday modifications to their vehicles and for students who are learning what it takes to be a mechanic," said Jayke Milton, Build Coordination, PM Lifestyle. "It's fairly simple to bolt equipment on and off the Veloster sub-frame, making it easy for people to make modifications in their own garages. Plus, the three-doors on the Veloster give it a unique look, making it a very exciting, stand-out car."

After its debut on the SEMA Show floor, the PM Lifestyle Veloster will go on a three-year show tour with UTI, making appearances at over 120 autocross, supercross and school demonstration events. UTI is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. UTI gives its students hands-on training, helping to jump start their careers in the automotive and technical industries.

"The modifications made by PM Lifestyle and UTI to the all-new Veloster will highlight vehicle modifications that can be achieved in real-world garages," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "This year's SEMA crowd will be able to interact with the final design of this Veloster on the showroom floor, providing a unique and tangible look at the tuning process."

With an anticipated performance of 163-horsepower, PM Lifestyle's custom Veloster will showcase many special modifications, making it a guaranteed highlight at this year's SEMA Show.

PM LIFESTYLE
PM Lifestyle has been a leader in creative innovation and digital media distribution in the automotive industry since its inception in 2006 which coincided with creation of its nationally distributed drifting documentary, "Slide America." In November of 2007, PM Lifestyle captured an industry with its creation of Wrecked Magazine. Wrecked Magazine is the first and, still, the only magazine solely dedicated to the motorsport of Drifting. Wrecked Magazine has been the official magazine of both Formula D and Drift Mania, the professional drifting series in The United States and Canada, respectively. Wrecked Magazine, to date, has released 21 issues completely free to the public, while maintaining a readership of over half a million readers per issue, and covering the motorsport world-wide.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

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