Macmillan raises awareness

Sometimes you just want people to remember a few key facts. Macmillan achieved just that by adding key questions to Captive Media’s urinal video game quiz “Clever Dick” – with amazing results

Captive Media ran a pro bono campaign for the cancer advice and support charity MacMillan. The trial ran over six weeks in November and December 2012 at several client venues.

The objective of the campaign was to raise awareness of the charity and their messaging amongst customers, by means of a 15-second animation to be displayed on Captive Media’s units.

Over two nights, Captive Media carried out intercept interviews with patrons of one of our client venues in London, and found that unprompted awareness of the charity had been lifted 73%, and total awareness by 24%.