Tips & Tricks for Building Your Experimentation Program

About Dave Rigotti:

Dave Rigotti is the head of pipeline marketing at Bizible, a marketing analytics product that connects marketing and sales data to enable companies to make profitable marketing decisions. He is also the editor of PipelineMarketer.com. Follow him @drigotti

One key element of an experience to A/B test is price. Steven Sinofsky, a board member at Andreessen Horowitz recently wrote that, “Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy.” I totally agree and experimenting is a key piece of pricing strategy. Testing things like how price is displayed, amount to charge, and how often is all part of the puzzle.

This post will walk you through our price test: how we answered each of these questions by setting it up in Optimizely, adding experiment details into Salesforce, and what we learned so you can run A/B experiments on your price too.