The information empowered and socially connected B2B decision-maker is not waiting for your cold call to educate them about their industry, company challenges and/or your product/services.

Recent research has shown that B2B decision-makers want to talk and get their questions answered by trusted thought leaders. Thought leadership and content are directly connected. Look at any content marketing survey graphic below and there you will see; the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’.