FEATURE

Building Assets and Audiences on Facebook, YouTube and Instagram

Wondering how to make your feature film stand out in a sea of competition?

What you'll learn:

In this fast paced, two-hour workshop, attendees will learn how to make content bubble up to the surface on three of social media’s most popular platforms. Not sure how long your videos should be? Whether to shoot horizontal or vertical? How to create a sound off strategy? Measure success? Then this jargon-free, no-such-thing-as-a-stupid question workshop is for you!

LIVE VIRTUAL WORKSHOP FOR FEATURE CONTENT

Production managers tasked with budgeting and scheduling asset creation

Mid-level production personnel tasked with creating assets and implementing audience building strategies

Date : 28 March 2018

Time : 10:00 AM (PST)

$149 USD

Meet your trainers

Moyra Rodger

Founder and CEO

A thought leader in audience engagement strategy, Moyra spent years producing award-winning prime time programming for every major Canadian network. Blazing the discoverability trail, Moyra developed ALERT - an innovative formula which arms creators with the tools needed to attract audiences online.

Andrew Ross

STRATEGIST

Andrew is a triple threat — equally excited to be shooting drone video, sifting through audience data, and sharing knowledge at the front of a class. With a keen eye for creating beautiful movie pictures, Andrew has a sharp brain for building digital strategies for our clients, and tracking emerging industry trends.

Mohsina Ahmad

Digital Strategist + Advertising Specialist

Having worked in broadcast, feature films and international media agencies, Mohsina brings a gold mine of knowledge to MDL. By translating complex digital strategies into actionable steps she helps producers and creatives collect and analyze insightful audience data to propel their projects forward.

We’ve been in your shoes…

Magnify Digital is a boutique agency specializing in online marketing strategy, training, and online advertising for the screen media industry. Our mission is to help creators, producers, funders, broadcasters and distributors develop new ways of working together to make content more discoverable, globally.

Magnify Discovery Lab courses have been created by content producers with 25+ years’ experience producing award-winning content. We’ve earned our stripes. We’ve sat across from broadcasters and distributors, negotiated international deals, and run the funding gauntlet multiple times.

As content producers, we get your challenges.

But as digital strategists, we’ve been watching the content landscape evolve, and we’re excited by the endless opportunities to help you build larger, more engaged audiences online.

Testimonial

Our very survival as producers will require that we have a significantly deeper understanding of who our audience is, in order to ensure that we are tailoring our programming for them, are effectively reaching them, retaining them, and that they can find our content in a sea of offerings. We will be incorporating the steps we’ve learned so far into the development process for our shows from this point forward.