Ecommerce Weekly Round Up (01/23-01/27)

How is your UX design affecting your conversion rates?

Source: ABC Money

One of the most important elements when building or maintaining a website is your UX design. The perfect user experience needs to have the user at its central focal point. Everything a web designer creates needs to serve the user and their goals and motivations. If there are flaws in the user’s journey, you could see your site visitors dropping off before they reach your conversion point.Go to article ›

Part 3: Designing for accessibility

Source: Something Digital Blog

Welcome back to our part 3 of our 4-part series on accessibility and ADA compliance for your Magento store. In Parts 1 and 2 we built a business case for investing in ADA compliance, outlined best practices, and discussed challenges with accessibility when dealing with specific site features. In part 3 we will discuss some of the challenges involved with building an accessible frontend theme.Go to post ›

8 design trends businesses should watch in 2017

Source: Business2Community

Now that 2017 is here, businesses are going to make good on their goals for the new year. For many businesses, updating their UI and visual content is one of those goals. Part of keeping your brand relevant is keeping it fresh. Staying on top of the latest design trends is a good place to start. After all, you probably want to position your brand as a trendsetter, right? If you haven’t updated your site’s design in a while, it might be time to give your site a makeover based on some of these trends that are going to dominate 2017.Go to article ›

Cyber weekend 2016. How did you perform?

Source: Something Digital Blog

In 2016, Something Digital’s clients saw 18% overall revenue growth YoY, mainly thanks to email, mobile, and affiliates. In 2017, we anticipate a continuation of the same trends, with growth occurring over the month of November as a whole instead of just Cyber Weekend. Without further ado, let’s take a look at some of the metrics, trends, and 2017 predictions based on SD’s clients.Go to post ›

How to target the right audience in 5 simple steps

Source: Entrepreneur

One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Knowing your target audience’s motivations is essential to tailoring your business and is one of the fastest ways to success. Here are five truly simple steps that will allow you to target the right audience and be more successful than you ever imagined.Go to article ›