But one of the two companies soon will be paying for a lot of waffles.

Managers of the two businesses, both of which are Waffle House suppliers, have placed a bet on the outcome of the Saturday game. Should the University of Alabama win, Guenther & Son will pay the tab for a day's worth of free waffles and coffee at one Waffle House restaurant in Tuscaloosa.

Should Texas A&M win, Royal Cup will foot the bill for a Waffle House food truck to serve free waffles and coffee in College Station, Texas.

"With all of the hype surrounding the game, we thought this would be a great way to showcase our loyalty to one of our state's teams," Royal Cup board Chairman Bill Smith, Jr., said in a prepared statement.

"This is a friendly wager, and we are content with either outcome - but it will be a great victory when Alabama pulls out a win," Smith said.

As of midafternoon today, Alabama was favored to win. The game will be broadcast on CBS, with a 2:30 p.m. kickoff. Where and when the loser of the waffle wager will provide the free waffles has not been determined.