My question is why they have to put "conditions" on something like this? Isn't it enough to just donate without making a game of it? The voting I understand, but the other part, why? Unless they're trying to squeeze some kind of promotion in at the same time, which seems kind of wrong to me.

The goal was deliberately modest I'm sure.. Meaning they knew it would be accomplished. No reason to not maximize the promotional value of your charitable work if you're going to do it anyway... Not sure why it seems wrong to you but the success of promotional tie ins with charitable endeavors only serves to encourage corporate giving... Doesn't seem wrong to me.