Thursday, September 10, 2009

This blog is first and foremost about cooking, and I would never try to make it a soapbox. But sometimes, politics and food intersect in ways that are hard to overlook. What we eat is often a more political issue than we care or wish to consider.

The moment these new rules take effect, health insurance companies will promptly discover they have a powerful interest in reducing rates of obesity and chronic diseases linked to diet. A patient with Type 2 diabetes incurs additional health care costs of more than $6,600 a year; over a lifetime, that can come to more than $400,000. Insurers will quickly figure out that every case of Type 2 diabetes they can prevent adds $400,000 to their bottom line. Suddenly, every can of soda or Happy Meal or chicken nugget on a school lunch menu will look like a threat to future profits.

When health insurers can no longer evade much of the cost of treating the collateral damage of the American diet, the movement to reform the food system — everything from farm policy to food marketing and school lunches — will acquire a powerful and wealthy ally, something it hasn’t really ever had before.

This blog is first and foremost about cooking, and I would never try to make it a soapbox. But sometimes, politics and food intersect in ways that are hard to overlook. What we eat is often a more political issue than we care or wish to consider.

The moment these new rules take effect, health insurance companies will promptly discover they have a powerful interest in reducing rates of obesity and chronic diseases linked to diet. A patient with Type 2 diabetes incurs additional health care costs of more than $6,600 a year; over a lifetime, that can come to more than $400,000. Insurers will quickly figure out that every case of Type 2 diabetes they can prevent adds $400,000 to their bottom line. Suddenly, every can of soda or Happy Meal or chicken nugget on a school lunch menu will look like a threat to future profits.

When health insurers can no longer evade much of the cost of treating the collateral damage of the American diet, the movement to reform the food system — everything from farm policy to food marketing and school lunches — will acquire a powerful and wealthy ally, something it hasn’t really ever had before.

About

I’m setting out to cook each and every recipe in How to Cook Everything, Mark Bittman’s guide to, well, cooking everything.There’s no set time frame (it will probably take years).Please join me, and feel free to leave a comment or get in touch.