New Delhi, India, February 12, 2014: SAP Labs India and The Kolkata Knight Riders (KKR) today announced that the SAP HANA platform had been selected to develop an unprecedented statistical analysis tool that would assist KKR management during the auction happening in Bangalore on February 12, 2014. The real-time application, named SAP Auction Analytics will enable KKR to evaluate players based on multiple dimensions.

Developed using the principles of Design Thinking, SAP Auction Analytics leverages the predictive analytics capabilities of SAP HANA enabling KKR derive intelligence on the players to be featured in the auction. The platform provides significant insights based on various aspects of the players and a live dashboard of the performance of other teams during the bidding process. SAP Auction Analytics, capable of running on multiple devices, is custom developed for KKR. However its features are extensible and can be used by other teams.

MD and CEO of KKR Venky Mysore said, “We constantly explore new ways and technologies to provide our players and management with the best set of tools to compete. SAP as a leader in providing innovative software solutions is an ideal partner to equip us with technology that can aid in effective decision making during the auction.”

Managing Director at SAP Labs India Anirban Dey said, “SAP is driving innovation in the sports and entertainment industry and is honored to partner with the Kolkata Knight Riders, one of the country’s premier cricketing franchises. SAP Auction Analytics will deliver significant competitive edge to KKR via real-time actionable insights that can make decision-making more efficient.”