Wërk

Revel Apartments

Revel Apartments were built on the site of the old Cheapo Records in Minneapolis’s vibrant Uptown neighborhood—where slim-cut jackets and Chuck Taylors are de rigueur. When tasked to create a brand identity for this new upscale rental complex, IWM’s creative team tapped into the area’s unique energy to capture an attitude at once casual, dynamic and thoroughly unexpected.