the british museum

American dream exhibition gift shop

The American Dream exhibition was crazily colourful and we loved it; we had to give the gift shop the same treatment which was a lot of fun. We based the designs around the American flag, changing the colours to give a real pop art feel to them, display them around the whole gift shop. We produced layered American flag prints around the tops of shelving units, added them to the pillars within the room and also to the lightboxes on the pillars to give an extra depth to the whole display. For the POS we produced some block colour boxes in different sizes, as well as some paint cans which we added a vinyl label and some vinyl drips around the tops of the paint cans.