Building a Places (Geopush) Message

Places messages (more commonly known a Geopush messages) are messages that appear on an end users phone when they enter a predetermined geofence. Unlike push messages, Places message are synced with the user’s app ever 24 hours, and the device pulls up the Places message when they enter the geofence.

An end user does not need to have push notifications turned on in order to receive Places messages—just location services available to your app (though, it’s probably good practice to ensure both are true, to maintain your end user’s trust).

Building a creative for your Places message is very similar to building a Push notification in Localytics. You’ll be able to pick an optional Creative name (helpful if you’re A/B testing, or want to do further analysis down the road), and customize the message. You can also add deep links to point your end users to a certain section of your app.

After you’ve built your creative, you’ll need to choose your geofences. There is no limit to the number of geofences you can target for a given message—but it’s good practice to make your messages targeted and relevant to your end users.

In the Places section of your Dashboard (or via the API), you should have added your geofences to Localytics.

If you haven’t yet added your geofences, you can add them and return to your drafted message when you’re finished. We’ll save your progress!

To choose a geofence you’ve uploaded, simply begin to type one of the custom tags (which can include multiple geofences), or begin typing the address. If you’re not sure, you can scroll through the drop-down menu to find the name of your geofence instead. If you’ve added the geofence correctly, you should see the fence appear. Choose as many as you’d like.

Next, you’ll want to pick if the message should trigger for the end user On Enter of the geofence or On Exit of the geofence.