Christmas Music By Almotech

Music Department

How we manage Christmas music individually for so many customers is almost as Top Secret
as the Coca-Cola recipe but we would like to share a little insight into what goes on! As
Christmas is the busiest time of year for the majority of our 2000 plus customers we work
hard to make sure each one has the perfect schedule to complement their individual Christmas
atmospheres. Our software has been developed in-house and enables us to organize Christmas
music for a high volume of clients, each with individual requirements. Our customers can
also manage their own scheduling by simply logging in to our easy-to- use zon@t system.

Christmas planning starts early in Almotech with a review of our Christmas playlists
taking place in October. In early November we send out a newsletter which lets all of our
customers know that we will be gradually introducing Christmas music from late November.
We invite our customers to contact us with specific requests or to let us know if they have
specific scheduling requirements in the run up to Christmas. Generally we start at 20%
Christmas Music and increase this weekly until December 8th when it will be up to 100%. It
is however, far from a one-size- fits all approach, as a large number of our clients will
have their own requirements and many will have specific dates and special events which will
call for higher or lower percentages of Christmas music. Many also opt to manage their own
Christmas scheduling by logging on to our zon@t system.

We offer a variety of Christmas playlists to suit every location from retail to
hospitality and of course many of our clients will create their own playlists in accordance
with the atmospheric which they wish to achieve. Whether it’s an upbeat up-tempo playlist
or something more laid-back and relaxing, our comprehensive collection of Christmas music
allows this to be easily accomplished. Using our system, different playlists can be
scheduled throughout the day according to each site’s unique patterns. So whether you want
to do it yourself or have us do it for you, with Almotech’s technology, music and
experienced team, the Christmas bells will be ringing and your staff and customers will be
singing!