“So I’m just trying to understand this advertisement Macy’s has…. So they make the black woman a single mother, and the black man gay AND in an IR relationship. Meanwhile BOTH white families are traditionally structured…THROW THEE ENTIRE AD AWAY #Macys#Foh#NegativeStereotype,” one Twitter user posted on Saturday.

It’s unclear whether Macy’s has more than these four family images in its holiday ad campaign. However, these pictures touched a sore spot for many.

Can anyone detect whats wrong w/this Macy's ad? In a World where Magic of Subliminal Messages impact our Conscious w/out havng to go through the Subconscious for permission to enter. Making Subliminal Messages more effective than direct blunt messages 'to help create reality!!!!* pic.twitter.com/J7zfCDercU

So a black two parent household is not the norm according to this ad, huh? The black father gets snubbed every time! Hey marketing people at Macy’s there are black people married with children and successful not everyone is a single parent as shown by this ad!! Do better research

Most Black fathers live with their sons and daughters, the book “All In” by Josh Levs noted. About 2.5 million Black fathers live with their children, while approximately 1.7 million of them don’t live under the same roof with their kids. Many of these fathers don’t marry the mother of their children, but that doesn’t make them absentee fathers, as New York Time’s Charles Blow underscored.

Still, not everyone was angry with Macy’s ad.

“People are more concerned about the portrayal of black single mothers then actual black single mothers. The only way Macy’s could releases that ad and not get any backlash is because being a black single mom is the norm. But I don’t see anyone trying to change that,” posted a Twitter user who goes by the handle @Tears4Clowns.

Another Twitter user simply called the backlash “fake outrage.”

This fake outrage is hilarious! So single black moms don’t deserve representation? Y’all looking to a Macy’s ad for the validation of a black family 😂

3. With Mary, Naomi and Bey

4. With The Notorious B.I.G.

5. With Her Beautiful Children

My heart just aches so much 4 her children😥😞She Loved them dearly she was proud of her kids & they Loved their mother so much❤️ & Prayers for @Diddy during such a difficult time😞🙏🏾 #KimPorter those that know you will always remember your SMILE your LAUGH & KIND HEART🙏🏾 pic.twitter.com/3FjrzWuBjr

6. Back in the Day...

7. The Family

I am so saddened by the passing of Kim Porter, a beautiful spirit and loving mother. May she Rest In Peace. Please pray for Diddy, their children, family, and friends for strength at this hour. #KimPorterpic.twitter.com/bIfPh5y0OV

Kim Porter's Life In Photos

People are still in shock about the sudden death of model, actress and mother to three of Sean "Diddy" Combs' kids, Kim Porter. The 47-year-old was reportedly found dead in her Toluca Lake, California, home on Thursday, according to Variety. The cause of death is not known at this time.
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Porter and Diddy dated from 1994 to 2007. Their son, Christian Combs, was born in 1998. They also have twin girls Jessie James and D’Lila, 12. Porter has another son, Quincy, from her relationship with singer Al B. Sure!
In honor of Kim Porter, see her life in photos.