With over 1 million unique monthly readers and a staff of editors and writers that are perpetually wired, watching, listening and thinking about all that matters in pop culture, it’s no wonder PopMatters’ readership includes key people who work in the music, film and literature industries. In its 14-year history of publishing smart and edgy cultural criticism, PopMatters has become one of the Web’s most prestigious cultural sources, especially among urban-dwelling, first adopter, educated readers aged 18 to 34 years old.

Our readership is an informed, educated, multicultural and global audience with a broad range of interests, and they turn to PopMatters for high-quality writing on issues that matter. PopMatters writers and editors live in various parts of the globe, and many are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA Today.com, Alternet.org, and Movies.com, among hundreds of other top media sources, regularly reference PopMatters articles and post quotes from PopMatters writers. Entertainment Weekly chose PopMatters as one of their favorite pop culture web sites.

PopMatters, the leading independent cultural criticism site on the Web, has become well known through the years for its smart pop cultural analysis. Jim DeRogatis of the Chicago Sun-Times said of us “writing as thought-provoking, engaging, insightful, witty, and just plain ol’ fun as much of the fare on PopMatters is, is a rare and wonderful thing, and it should be treasured”. Advertising with PopMatters is your opportunity to reach readers that are educated, traveled, curious, and perpetually engaged consumers of culture.

PopMatters has had essays published in Da Capo’s Best Music Writing. In 2006’s edition, we are represented by two essays and we just had another essay appear in the 2009 edition.