Vevo, that joint venture between Sony Music, Universal Music, EMI, and Abu Dhabi Media, picked up an update today for its Windows Phone offering. If you’re a fan of music videos and want to watch your favorite artists on the go, Vevo is a decent app to satisfy those needs. Let’s check out what’s new.

Besides the typical bug fixes and performance improvements, the biggest addition in version 3.2 of Vevo is Vevo TV.

Vevo TV is a stream that runs 24/7 with music videos, specials programs, and live events. The marketing angle is that it is powered by humans and not algorithms, videos are selected by Vevo staff and not Watson the supercomputer. This feature is currently only available to users in the United States and Canada (probably blame licensing with record companies). Think of it like MTV, before all the reality shows. Obviously, it’s an ad supported channel.

What’s interesting is that this Vevo TV feature was just announced today and is already available in the Windows Phone app. That means Vevo thought the Windows Phone app was worth updating at the same time with their iOS and Android offerings. It’s a good sign when a fairly large app gets updated for Windows Phone in the same time frame as competing operating systems. Thanks for keeping us in mind Vevo.

Vevo for Windows Phone is a free app that you can download here from the Windows Phone Store, use the QR code below, or by swiping right in our app. Thanks, Amir, for the tip!

Wow I'm really amazed at the quality of the TV part. On my unlocked HTC Titan I always have to wait for videos to load fully to get skip-free playback no matter how fast my connection is.(guess an unlocked issue) But with Vevo TV the videos just play without any skipping,buffering, or loading. Why can't my other videos play like that?

Logically speaking, videos are for looking at. If you want to only listen, why don't you use a music-only type app? I mean, I know you'd likely have to pay for such a service, but you get what you pay for, right?

Weird...on the store it says now avail in alot of languages,i'm from Canada region and when I installed the update it installed in Spanish?!? Instead of in french because my 920 OS is in French. wtf? A bug maybe..anyone have the same prob? Vevo always been in English before