Sheryl has framed our mugshots inside a computer using the Time Magazine cover to illustrate how this social media has diminished the barriers to collaboration, skill-building and discovery and as a consequence challenges the power of those who formely owned and decided on how and to whom information was to be presented.

In education, this informality and the idea of user-generated content challenges not only traditional publishing companies but also formal institutions which became stuck in their bureaucracy, unable to reflect on their role and adapt by taking measures to encourage the innovation and creativity that emerge from this changing context.