Sappi’s eQ Journal rethinks recycling with help from VSA

April 12, 2013

The eQ Journal, a free publication from Sappi Fine Paper North America, spotlights a wide range of sustainability issues and practices. Issue 5, “Rethinking Recycling,” published this month, presents a number of topics educational for readers, including single stream recycling, municipal solid waste, post-consumer waste and recycled fiber. The journal is designed by VSA Partners, another component of Sappi’s longstanding partnership with the agency.

Each issue delves into important details about these topics, including ones that are often overlooked. “We have worked really hard to explain the tradeoffs in using fiber in different products,” explains Laura Thompson, Sappi’s Director of Technical Marketing and Sustainable Development. “While we make products with up to 30% recycled fiber, the fact is that there are many other applications (like cereal boxes) where the fiber can be put to better use—with less environmental impact than putting it in our papers.”