Nikon F Silver (rotating) by Yukio Miyamoto

WeAdmire The Nikon S digitally rendered in 3D by Yukio Miyamoto.
Although not obvious at the time the Nikon S, launched in 1948, marked the beginning of the end of the domination of the German camera manufacturing industry in the 35mm format. Nikon modeled their S on the Contax and the Leica rangefinders of the day incorporating in their view the best parts of both cameras. Just over ten years later Nikon gave the world the Nikon F. This was similarly a refinement of a Contax, their SLR. By the 60’s Japanese manufaturers and particularly Nikon held the initiative in the 35mm market.
Manipulating Yukio Miyamto”s work in getting it ready for reproducing on t shirts is consistently astonishing. The images are dyed into the fabric our shirts at 720dpi (dyed into not printed onto the fabric of the shirts). The CoolMax Fresh fx yarns take the dyes extraordinarilly well. The native resolution of the files Yukio sends us could deliver images at more than 2880 dpi, four times the resolution we use, but no fabric would measure up to such resolutions, the finest fabrics being closer to the equivalent of 500dpi – unlike high gloss printing papers the fabric of our t shirts is knitted!

The shirts:

These t shirts are unique for being made exclusively for us wholly with fibres ring spun into yarns manufactured exclusively for WeAdmire. These yarns are then knitted into a single jersey fabric suitable for t shirts.

The CoolMax bit exploits the surface tension of water to wick moisture from your skin. It works through micro channels engineered into the profile of the fibre. These channels are physical attributes, they are there for the life of the fibre.

The Fresh FX bit embeds a silver salt in the molecular structure of the fibre that stops the propagation of bacteria which, left unchecked, ultimately cause a sour odour. Because the silver salt is embedded within the fibre it, like the wicking, is similarly permanent; it will not leech out with wear and washing.

These attributes deliver shirts that remain cool and dry almost regardless of what you might do in them and similarly they remain fresh. And the ongoing performance of the fabric is guaranteed. This is important, these shirts will become your favourite items of apparel, you will want to wear your shirts again and again.

These shirts are marvellous to travel with, they stay fresh if you don’t have the chance to wash them, they wash easily when you do have the chance, and they dry super quickly. There is also a very useful side effect to all this: our shirts keep anything you wear on top of them and what you might wear after wearing them fresher too.

The cut and fit and sizing of these shirts is exclusive to us and was specified by Anastasia Vouyouka, a published guru of fit in the fashion industry.

The feel of the very best natural fibre shirts you have experienced with the performance of the fibres that set the benchmarks for wicking and freshness. It is very unlikely you will have experienced this level of technical performance in a decorated t shirt before.

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