MIAMI LAKES, FL--(Marketwired - Sep 10, 2013) - Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), a consumer products and delivery technology company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, announced today that it will this month unveil what is believed to be the next generation of commercial advertising for its product line. This announcement comes on the back of Fuse's products -- PowerFuse(R), ElectroFuse(R) and EnerJel(TM) -- being voted best new products of 2013 by the national retailers this past summer and the Company's expansion of distribution to include Duane Reade drug stores beginning in mid-October.

In combination with the completion of the first series of commercials produced by Bad Boy Branding (www.jayleopardi.com) for each of its PowerFuse(R), ElectroFuse(R), and EnerJel(R) products leveraging Fuse's current athlete partners, it will also launch commercial campaigns that include consumer intelligence powered by PersoniCom(TM) technology (www.personicom.com). This technology enables the commercials to deliver personalized messages to its target consumer as if Fuse's world-class athlete partners were talking directly to them personally.

"We are very pleased with the commercial advertising we're about to launch," said Brian Tuffin, Chief Executive Officer, Fuse Science. "Strong advertising to support distribution is fundamental to business growth, and finding a way to break through all the advertising as an emerging company to deliver a key message is always a challenge. For this reason we needed to ensure we continued to set new standards so our message is heard. Today, we're ready for the challenge with not only solid traditional TV and radio commercials in hand, but also what we believe to be the next generation of advertising and branding produced by Jay Leopardi, CEO of Bad Boy Branding and James O'Hara, co-founder of Extended Data Solutions, and their innovative variable video technology known as PersoniCom(TM)."

In the past, PersoniCom(TM) technology has been used in Presidential campaigns and numerous corporate marketing efforts. Now, for the first time, it will be leveraged in a series of campaigns designed to establish new levels of brand engagement.

"Imagine being able to match consumer intelligence with commercial messaging. Imagine receiving a personalized message from our world-class athletes where they address you by name, know your story and interests and speak to you about things you care about which are also important to them and what they do every day. This is where we're headed and millions of consumers will begin seeing this right from their computer or smart phone beginning later this month in a phased roll out," concluded Tuffin.

If you still don't know what it means to be powered by Fuse, you can visit your local Walgreens or go to www.poweredbyfuse.com

About PersoniCom, Inc.

PersoniCom(TM) is a service of Extended Data Solutions, Inc., a privately-held company headquartered in Chicago, that provides innovative personalized messaging solutions to Fortune 1000 and premier middle-market customers, as well as state and federal political organizations. PersoniCom is an extremely powerful platform for creating truly memorable, real-time customer communications delivered on social media networks, the web, via telephone or email, adding incredible leverage to viral marketing campaigns. The PersoniCom platform includes an array of innovative applications for personalized voice and video communications, capable of generating and delivering tens of millions of messages per day. PersoniCom rapidly analyzes massive amounts of social media, customer database and web event data and immediately creates personalized, rich-media messages which lead to dramatically higher conversion rates. The company holds multiple patents related to its revolutionary Variable Voice and Video inventions. Information about PersoniCom is available online at www.personicom.com.

About Fuse Science, Inc.

Fuse Science, Inc. (OTCQB: DROP), is an innovative consumer products and delivery technology company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The Company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

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