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The game loop is at the heart of social games and of paramount importance in retaining users and developing successful games. Henric Suuronen (Head of Studio at wooga - #2 in DAU and MAU worldwide) provides insight on how to create engaging game loops in social games on Facebook. His session will include examples from titles he worked on before (e.g. Millionaire City for Digital Chocolate) and other popular social games on Facebook. He will also talk about an up-coming high-profile wooga game. The session will discuss how to build and iterate a killer game loop for a mass-market social game on Facebook. How do you make it easy to learn but still provide a challenging experience for more advanced users? What are common mistakes and how do you verify that the loop you created works?