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Discover and define your most valuable visitors.

Get to know your visitors in depth, so you can determine which groups have the most potential and what content works best for them. With Adobe Target, you get comprehensive data in an easy-to-read interface, so you can quickly deliver the right messages to the highest value visitors.

Features of segmentation

Segment creation

Define segments using a broad set of variables such as environmental, temporal, behavioral, referrer, and offline. Customize the segments easily using drop-down lists and text boxes.

Additional resources

Segmentation in Adobe Marketing Cloud enables us to understand the difference in usage patterns between our new users and those with long tenures, and between paid users and free users. Those insights help us focus our improvements on areas with the highest impact.