All posts by Social marketing master

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz.

First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do.

A few weeks later, I was inspired to try it out. Now I feel crazy for not trying it sooner.

The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands.

As an SEO, how should you revamp your strategy in order to gain an edge over your competitors?

In this guide, I’ll tell you what you can do to make your clients’ local business websites the superstars of voice search.

This is the sixth and final post in a series about Display & Video 360 innovations.

Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results.

A single source of truth with holistic measurement

In Display & Video 360, the Insights module is where you go to audit your media spend, measure impact, and access the information you need to optimize media investment decisions. By consolidating your media buying in one place, you get reporting across all touchpoints for web, apps, TV and more, so you can accurately determine what’s driving performance and quickly act on insights.

Editor’s note: I often wish there were more hours in the day, but that’s not going to happen anytime soon, so I turned to Google’s resident productivity expert Laura Mae Martin for help. In the conversation below—our latest installment of The She Word—Laura shares her secrets on how to lead a more productive life. Turns out they’re not even secrets! They’re easy and manageable ways that you, too, can become a productivity whiz.

How do you explain your job at a dinner party?I help Googlers be as productive as possible. I consult with executives on their productivity strategies (how to manage their meetings, email, time and energy), and run a Google-wide productivity program, which includes trainings and a weekly newsletter.