Now Available: Coca-Cola x Human Made x Beams

Unexpected partnerships in the fashion world — think Alexander Wang and Samsung or DKNY and Opening Ceremony — can sometimes yield pretty awesome results. One that we're particularly excited about, and could have never seen coming, includes a triumvirate of collaborative forces: Nigo, the cult designer who launched A Bathing Ape and Human Made; the popular Japanese retailer Beams; and... Coca-Cola? While it may sound strange, there's good reason for the ubiquitous soft drink company to be involved. See, this is a culmination of Nigo's longtime obsession with Coca-Cola memorabilia — his method of tracing the brand's cultural presence through clothing, in a way. The designer drew upon early-20th Century industrial uniforms and imparted his distinct street-wear sensibility onto them, adding long-retired iterations of Coke's red logo to workwear staples like the shop coat, work shirt, and coverall jacket. You can check out a few pieces here, shop the whole Coca-Cola x Human Made x Beams collection here, watch the video below, or any combination of the three, in whichever order you like.