Transcript Of Today’s Video

Inside this video I’d like to talk about preparing properly for creating your own sales video for your product or service that you want to sell online.

This is absolutely critical information to help you increase the chances of selling as many products as possible. So inside this video I’m going to talk about a few tips that will definitely help you do that.

Be Clear On The Specific Problem That Your Product Or Service Is Solving

The first thing you need to think about is becoming very clear on the specific problem that your product or service is solving. Hopefully by now, if you’ve already created your product or service, you know what that is. But if you haven’t clearly defined that, this is the time to become very clear – in fact, crystal clear – on what the exact problem is that you’re solving with your product or service.

Even if your product or service solves a number of different problems, you need to think about one main thing that your product or service is selling. The reason for this is because when you create the content for your sales video, the clearer you can be on this, the better it is, and probably the more products you’ll end up selling as well.

So that’s the first thing – become very clear on the specific problem that your product or service is selling.

Who Are You Talking To?

The second thing you need to think about is who you’re actually talking to when you’re creating your sales video. In other words, who are you solving this problem for? This is just as important as the first point – exactly what your product is solving – so therefore you need to think about very clearly who exactly you’re talking to.

Eben Pagan talks about creating an avatar. It’s like a profile of a typical person that is in your target market, and then when you create your sales video or your sales content, you talk to that specific person, just like you’re talking to one person. It’s almost like me talking to you right now. I’m talking to just one person at a time.

In the same way, you need to become very clear on who is that person that you’re talking to? Who is that exact person? Who is that avatar? What is the profile of that person?

How old are they?

What kind of programs do they watch?

What sort of money do they make?

Are they male or female?

These are all the sort of things you need to think about when you create your sales video.

The Structure Of Your Sales Video

Once you have those first two things out of the way, the next thing is to think about the structure of your sales video. This is just as important, because with a specific structure like this you lead people along a certain path to the end to get them to take a certain action like buying your product, for example.

I’m going to explain one of many different structures to you that you can use. It’s a very simple and easy structure that you can use and that will definitely get you some results, and pretty good results at that as well.

The structure that I’m talking about is based on a formula that I’ve developed. The formula is SSBGA. Each of these letters stands for something to remind you of the structure for your sales video.

S – the first S is for Story

The first part of your video can be a story, introducing your video with a story. What’s good about the story is that people love drama, so the more drama you can have in the story and the more that you can identify your story with the problem that people are having, the better.

Think about how you can create a story as the beginning of your video. People love stories and they love listening to stories.

S – the second S stands for Solution

Once you’ve told your story and you’ve developed the problem, you introduce the solution, which is your product. You don’t have to be very long-winded here. You can simply introduce your product or service and talk about how it actually solves the problem that you identified in your story before. It’s very, very simple and straightforward.

B – the B is for Benefits

The next thing is to talk about the benefits that your product or service provides to your audience. It’s very, very straightforward but very, very important. What I recommend you do here is to think about three really key benefits that your product or service provides, and then really elaborate on those benefits. The more emotional you can make these emotional benefits to your audience, the better.

Let’s look at an example. The voice recorder that I’m using for this particular recording has a little menu button on here. That’s a feature, so someone could list that as, “It has a really cool-looking menu button.”

Now, I can ask the question, “So what?” With any feature, you can ask the question, “So what?” What does it mean? What is the benefit? It’s not a benefit when it’s just a feature like that.

The way to turn it into a benefit is to think about, “What does this feature do for the person who uses it?” In this case, the menu button helps me easily access the menu inside and the files and folders inside this device, so it saves me time and reduces frustration. Those are the benefits.

When you think about the benefits for your product or service, can you ask the question, “So what?” and if you can, you need to work a little bit harder to turn that into an emotional benefit. That’s very, very important, so that’s the next thing. Talk about the benefits of your product or service to your audience.

G – the G is for Guarantee

I use this to mean a number of different things. The first and obvious one is to always provide a guarantee or a money-back guarantee for your product. If you’re using a service like ClickBank for example, they have a generous 60-day money-back guarantee, which is really, really good. What’s important is to actually mention that in your video.

If you really believe in your product and that it does what it says, you need to have a money-back guarantee like this. It just convinces people that you’re really serious about your product and that you really believe in the quality of your product and that it actually does what you say it does.

The other thing to add here is testimonials from people who have actually used your product. Once again it’s just proof that your product does what you say that it does.

Something else you can do here is to provide case studies or even endorsements from other famous people inside your niche. So that’s G for Guarantee.

A – the A is for Action

This is where you call people to action. This is where you actually ask them to do something. In this case, if it’s a sales video it’s important to ask people to click on the Buy Now button. That’s normally what happens to sales videos. You get people to click on a button.

It’s really straightforward. All you’ve got to do here is to actually just ask people to do it. Just ask them to click on the button.

The other thing you can do to help increase the number of people clicking on it – believe me – is to just point towards the button. If the button is below the video, point below the video. See how I’m pointing sort of over the edge? It’s just a simple little trick to make it look more real.

If the button is below the video, point below it. If it’s to the left, or the right in your case, look to the left or right and point towards it as well. Act like you’re looking at the button, and that just helps people direct their eyes to the button and actually go ahead and click on that.

So if you did a good job with your story and with providing a solution, the benefits, and the guarantee, then getting towards the end stage where you ask people to take action should be pretty straightforward.

That’s the formula –

S – tell a Story
S – provide a Solution
B – talk about the Benefits of your product or service
G – provide a Guarantee
A – then call people to Action

It’s really as simple as that! If you apply that simple formula, you’ll be able to get people to go along in a certain path and at the end take action to buy your product or service.

That’s it from me inside this video. I hope you’ve enjoyed it. If you want to find out how I made a six-figure income from online video, you’re welcome to go to my website at www.RapidVideoBlogging.com.

There you’ll find a free report about 80 pages long that explains in quite a lot of detail what I actually do to help me make a six-figure income. I talk about things like how to use online video to get a lot of traffic to your site, to use that to build your email list, and then eventually to use that to monetize your online videos.

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

Using your SSBGA system, how do you suggest to reveal the price of the product or service?

Is it AFTER the ‘Action’ step, i.e. they have to click the button to find out the pricing…or do you be up front and promote the price in advance (especially if the price is very good and may be a positive selling point)?

I liked your formula. It reminded me to the marketing formula AIDA:
Attention (get it from your viewers)
Interest (tell something, like your Story, to get them interested)
Desire (mention aspects, or Benefits, to create a strong desire)
Action (same like yours!)

As always, you clearly outline the most important things to utilize in making a sales video. This was EXACTLY what I needed today because I am preparing a sales video at this time.

Oh, and I have a gift for you, your wife and your new baby, but haven’t been able to figure out how to contact you to give it to you……Maybe here?
It’s chief benefit is that it helps to calm your baby (and your wife and you) while it sets the stage for the development of excellence in language skills for your child. If you think you and your family might enjoy this, let me know and I’ll send you the mp3 file.

Hey Gideon, am loving the videos I’ve been following you for a while so it was great to see you in my Clickbank newsletter this morning – congrats!

PS – you mention we can get an 80 page free download by visiting your other site, but I signed up and there is no report available. It’s a ‘waiting list’ – http://rapidvideoblogging.com – have I gone to the wrong site?

Hi Gideon.
Very good information in this video. We can sort the ideas and do things with a plan to avoid wasting time and energy. You are very clear in explanations. Thanks for the report. I’m reading and learning to apply on my blog. Greetings.
Carlos Alberto

Thanks so much for all the great content! I really liked how you kept it simply so it doesn’t overwhelm. I also really liked how you really remind readers about your free report. I look forward to learning more from you:)
I plan to check out screenflow for my mac, thanks again for the great info.
Tamara Kosaba

We travel a lot, especially in small towns and rural areas where high speed internet just isn’t available. With the transcripts I can get the info without waiting to get to a larger town or til I get home.

[..YouTube..] Hey Gideon! I am about to launch a DVD series by using video. So I went to youtube and typed “how to make sales video” and found this video. I just want to thank you so much for providing this to me. It is very simple, but that is exactly what I needed. A simple, effective way of making the salesvideo. Thank you. I’ll sign up to you mailing list now. btw, if you want to see the result, my salesvideo will be up the 10th of December (in 3-4 weeks) on this site: mortenhakesummit [dot] com

Hey Gideon! I am about to launch a DVD series by using video. So I went to youtube and typed “how to make sales video” and found this video. I just want to thank you so much for providing this to me. It is very simple, but that is exactly what I needed. A simple, effective way of making the salesvideo. Thank you. I’ll sign up to you mailing list now. btw, if you want to see the result, my salesvideo will be up the 10th of December (in 3-4 weeks) on this site: mortenhakesummit [dot] com

Hi Gideon,
I would first like to say that i loved your video and it was very informative. I do have some questions that I was hoping you could answer though. I’m working on a website for my first product and I want to make a video that’s basically like a powerpoint with voice recording over it. I was just wondering what’s the best way to do this? What program should I use to get it too look professional and clean? All I really want to do is have words with a white background that change every few seconds and a voice in the background.

I feel so honored to receive a friend request from you. Thank you so much, really

I’ve being following you for quite sometime already as you mus know and you helped me to get started on video. That’s my goal, get good at it and that’s why my mastermind group and I decided to do a 30 day video challenge. We are on the 3rd day and we are so excited!

Wow, what a great technology used to elaborate this concept. It gives a great feel and inspires to become an expert in this aspect. It really mesmerizes everyone to watch it. Thank you for providing us such an informative video.

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