Lightspeed GMIhttp://www.lightspeedgmi.com
Global Market Insite | Global Online Panels and Market Research ServicesThu, 03 Nov 2016 20:18:12 +0000en-UShourly1http://wordpress.org/?v=4.0LIGHTSPEED GMI TO PRESENT EMERGING MARKET RESEARCH TECHNOLOGIES AT MRMW EUROPEhttp://www.lightspeedgmi.com/lightspeed-gmi-present-emerging-market-research-technologies-mrmw-europe/
http://www.lightspeedgmi.com/lightspeed-gmi-present-emerging-market-research-technologies-mrmw-europe/#commentsWed, 07 Sep 2016 14:52:26 +0000http://www.lightspeedgmi.com/?p=4797Learn How Video Will Play a Larger Role in the Future of Marketing Research Lightspeed GMI to Deliver Thought Provoking Presentation on the Power of Icons in Surveys LONDON (07 September 2016) — Lightspeed GMI will attend The Merlien Institute’s 2016 Market Research in the Mobile World (MRMW) Europe conference on 14-15 September 2016. Highlighting […]

]]>Learn How Video Will Play a Larger Role in the Future of Marketing Research

Lightspeed GMI to Deliver Thought Provoking Presentation on the Power of Icons in Surveys

LONDON (07 September 2016) — Lightspeed GMI will attend The Merlien Institute’s 2016 Market Research in the Mobile World (MRMW) Europe conference on 14-15 September 2016. Highlighting the latest technology innovations driving mobile research and featuring the latest tools, technologies and methodologies, this year’s conference will feature three Lightspeed GMI presenters:

Stefan Kuegler, Director of Mobile Research, will co-present Lights, Camera, Action – Take 2 for Video Research Situations with Frank Kelly, Senior Vice President of Global Marketing & Strategy, at 12:00 p.m. on Wednesday, 14 September. In this workshop, Kuegler and Kelly will discuss a variety of use cases for video research and demonstrate the results of their recent work. It will showcase both the benefits of video capture and pitfalls that were encountered.

“Technology’s rapid advancements enable today’s brands to engage with consumers in real time; the way market researchers collect data is changing faster than any of us could have imagined,” stated Caroline Frankum, Chief Executive Officer, EMEA. “MRMW puts a spotlight on mobile innovation and the collaboration required to enhance industry standards. We value the global approach put forth by MRMW and are looking forward to addressing key challenges and opportunities for success in this area.”

Lightspeed GMI will serve as Gold Sponsors of this year’s MRMW Europe. Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact wvanderwal@gmi-mr.com. For continuous updates throughout MRMW Europe, follow Lightspeed GMI on Twitter and the company’s blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

]]>http://www.lightspeedgmi.com/lightspeed-gmi-present-emerging-market-research-technologies-mrmw-europe/feed/0LIGHTSPEED GMI TO ATTEND 2016 AUSTRALIAN MARKET & SOCIAL RESEARCH SOCIETY NATIONAL CONFERENCEhttp://www.lightspeedgmi.com/lightspeed-gmi-attend-2016-australian-market-social-research-society-national-conference/
http://www.lightspeedgmi.com/lightspeed-gmi-attend-2016-australian-market-social-research-society-national-conference/#commentsMon, 29 Aug 2016 21:31:53 +0000http://www.lightspeedgmi.com/?p=4752Visit Booth #3 to Learn How to Illuminate your Insights SYDNEY (August 30, 2016) – As leaders in global digital sourcing and data collection, Lightspeed GMI will demonstrate its newly enhanced expert insights and local solutions at the 2016 Australian Market and Social Research Society (AMSRS) National Conference. Held in Melbourne on September 8th- 9th, […]

SYDNEY (August 30, 2016) – As leaders in global digital sourcing and data collection, Lightspeed GMI will demonstrate its newly enhanced expert insights and local solutions at the 2016 Australian Market and Social Research Society (AMSRS) National Conference. Held in Melbourne on September 8th- 9th, this year’s conference will showcase the way marketing research is adapting and making the most of new thinking, new theories and new sources of data.

“With a focus on the latest online research trends, AMSRS tackles both industry challenges and opportunities,” stated Laura Robbie, General Manager, ANZ. “Across the region, Lightspeed GMI continues to anticipate market trends, adapt our offerings and build a culture of innovation – we’re committed to meeting the needs of our research partners and will share new capabilities that boost our catalogue of offers at this year’s conference.”

Lightspeed GMI associates will be available at Booth 3 to discuss the company’s diverse product and service portfolio. Attendees who wish to arrange a meeting with the Lightspeed GMI team are encouraged to contact rsouthern@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

]]>http://www.lightspeedgmi.com/lightspeed-gmi-attend-2016-australian-market-social-research-society-national-conference/feed/0CONSUMER PULSE POLL: AMERICANS HIT THE BEACH AND THE BOOKS THIS SUMMERhttp://www.lightspeedgmi.com/consumer-pulse-poll-americans-hit-beach-books-summer/
http://www.lightspeedgmi.com/consumer-pulse-poll-americans-hit-beach-books-summer/#commentsFri, 29 Jul 2016 14:27:15 +0000http://www.lightspeedgmi.com/?p=467732% of Respondents Forgoing Summer Vacation Consumers Reveal Reading Still a Favorite Summer Pastime Only 57% of Americans Interested in ’16 Olympic Games WARREN, NJ (July 29, 2016) – With 93 days of summer, Americans are hitting the beach and the books. According to the latest Lightspeed GMI U.S. consumer pulse poll, 31% of respondents will […]

WARREN, NJ (July 29, 2016) – With 93 days of summer, Americans are hitting the beach and the books. According to the latest Lightspeed GMI U.S. consumer pulse poll, 31% of respondents will visit the beach this year, 11% plan on city sightseeing and 10% will plan a hiking/nature trip. However, 32% are staying put: 13% say they’ll stay home and just enjoy time off, and 19% (20% of female and 16% of males respondents) are forgoing a summertime vacation altogether.

2016 Rio Olympic Games
Could it be Olympic fever that’s keeping the non-vacationers close to home? While numerous news reports have expressed concerns about the 2016 Summer Olympic Games, the opening ceremony of is on for Friday, August 5th in the Maracanã Stadium, Rio de Janeiro. Despite the negative press, 57% of respondents will watch as many events as possible; however, 43% of respondents aren’t interested in watching any of the 2016 Olympic Games.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

WARREN, NJ (July 13, 2016) – As leaders in global digital sourcing and data collection, Lightspeed GMI received an unprecedented milestone achievement of earning its 27th industry award across the brand’s portfolio since its tally began eight years ago. Most recently honored with two 2016 WPP Atticus Awards, Lightspeed GMI’s work demonstrates creativity and impact across the marketing research industry.

“Our teams, globally, continually raise the bar for how we serve both clients and respondents we so deeply value – a true reflection of our dedication and hard work,” stated Daniel S. Fitzgerald, Chief Client and Marketing Officer. “We are not afraid to take risks and push beyond traditional thinking – we anticipate market trends, adapt and innovate around the world, while maximizing the survey experience. And we are rewarded with outstanding high quality insights, strong client relationships and industry accolades.”

Once again, Lightspeed GMI’s Vice President of Research, Jon Puleston and Research Innovator, Alexander Wheatley, were named individual WPP Atticus Award recipients for Research in Practice. Open exclusively to professionals working in WPP companies, the Annual Atticus Awards honor original published thinking in communications services.

Since 2008, Lightspeed GMI has earned seven ESOMAR awards and was recognized 10 times by the Market Research Society. Other major accolades include: five WPP awards, AURA Best Agency Speaker Award 2015, AMSRS Best Paper Award 2013, ARF Great Minds Award for Quality Research 2011 and BHBIA Keith Munro Award for Best Presented Paper in 2014 and 2016. For a full list of awards, click here.

Recent Notable Company Milestones
Lightspeed GMI has demonstrated continued momentum in 2016 exemplified by new capability launches, including AmplifyR Appends, part of its Data Services suite and Mainstream Offer Service, part of its programmatic supply portfolio, as well as the expansion of new QuestionArts survey design modules, Re-Track offer and Survey Health Score. Named to the 2016 GRIT Report’s Top 50 Most Innovative Suppliers in Market Research, Lightspeed GMI combines its award-winning survey design with its 15 million Survey Health Score data points to drive quality and improve the overall survey experience.

Survey Health Score, Lightspeed GMI’s engagement assessment metric, evaluates a panelists’ enjoyment of a survey through a proprietary algorithm. Throughout the last 18 months, Lightspeed GMI respondents rated more than 15 million surveys to identify levels of engagement and user feedback. Utilizing these results to further optimize survey design, Lightspeed GMI’s own designed survey scores improved quarter over quarter, seeing the highest growth levels with mobile surveys.

“We’re entering a new phase of marketing research —an era focused on bringing together technology, creativity and quality,” stated Fitzgerald. “As clients further adopt Mobile First best practices and realize the benefits of QuestionArts design tools, they will experience improvement in their Survey Health Scores and thus data quality.”

From healthcare specialists and financial services to mobile web survey platforms, Lightspeed GMI offers a variety of global solutions and expert insights. To learn more about the company’s capabilities, watch the Lightspeed GMI corporate overview or follow @LightspeedGMI on Twitter.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

Warren, NJ (July 12, 2016) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) North America conference July 18-19, 2016. This year’s conference, held in Fort Worth, Texas, will highlight the latest technology innovations driving mobile research and feature the latest tools, technologies and methodologies.

Lightspeed GMI’s Senior Vice President of Global Marketing and Strategy, Frank Kelly, is serving as a Conference Chair and will deliver the opening remarks on Tuesday, July 19. He will also co-present Video Research Will Drive Emergence of Mass Qual with Sherri Stevens, Millward Brown’s Vice President of Global Innovation, on Monday, July 18 (12:10pm – 12:30pm). Key takeaways from this session include:

• Short video research clips can deliver deep insights
• Learn how to treat video input like other data sources
• Find the perfect intersection of quant and qual through MaxDiff techniques paired with video research

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

]]>Explore How Brands Can Use Data to Target Consumers with Industry Expert

Showcasing Global Solutions, Expert Insights at Booth #51

Warren, NJ (June 06, 2016) – Lightspeed GMI, an award-winning global digital data collection enterprise, will host an interactive workshop at the 2016 Insight Innovation Exchange North America (IIeX NA). Held in Atlanta from June 13-15, IIeX NA will highlight trends, opportunities, new technologies and new approaches in the marketing research industry.

Lightspeed GMI will also be on hand to discuss AmplifyR Appends, the recently introduced data service that represents the industry’s most comprehensive and diverse set of consumer datasets tied to an online survey panel. Attendees are encouraged to visit Lightspeed GMI at Booth 51 to learn more about the sessions, and a briefing with Frank Kelly can be arranged by contacting Laura Sigman at lsigman@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

]]>http://www.lightspeedgmi.com/lightspeed-gmi-host-interactive-workshop-iiex-north-america/feed/0LIGHTSPEED STRENGTHENS U.S. SALES TEAMhttp://www.lightspeedgmi.com/lightspeed-strengthens-u-s-sales-team/
http://www.lightspeedgmi.com/lightspeed-strengthens-u-s-sales-team/#commentsThu, 26 May 2016 15:37:24 +0000http://www.lightspeedgmi.com/?p=4307Strategic New Hires to Focus on Expanding Product Suite Darren Magot Joins as West Region Sales Vice President WARREN, NJ (May 26, 2016) – Lightspeed, an award-winning global data collection organization, continues its growth in the Americas with the addition of three new sales executives. Following the launch of AmplifyR Appends in the U.S. and […]

WARREN, NJ (May 26, 2016) – Lightspeed, an award-winning global data collection organization, continues its growth in the Americas with the addition of three new sales executives. Following the launch of AmplifyR Appends in the U.S. and the expansion of LATAM operations, Lightspeed GMI announced the appointment of Darren Magot to West Region Sales Vice President. Additionally, Mauricio Vasquez and Abbey Banegas joined the organization as Account Executives.

In his role, Magot will lead new client acquisitions efforts in the West Region of the United States, as well as strategic business partnerships utilizing Lightspeed GMI’s award winning, high quality panels. Prior to rejoining the organization, Magot served as Instantly, AVP of Research Solutions from 2012 to 2016. He previously worked for the GMI brand as Sales Director – Major Accounts and also held sales positions at Research Panel Asia, Global Growth Group, Pacific Research Group and Priority Pay.

“We’re excited to have Darren re-join our team. As we continue to develop deeper and broader relationships with our clients, he will bring great new capabilities to our sales team,” stated David Shanker, Chief Executive Officer, The Americas. “Darren has significant business expertise and outstanding leadership skills. This exceptional combination makes him the ideal person to take on the challenges and opportunities of our growing business. You don’t come across many candidates with Darren’s level of acumen and industry experience every day.”

In their respective roles, Vasquez and Banegas will be responsible for client development and management for Lightspeed GMI and Lightspeed All Global. With a diverse background across marketing research, Vasquez most recently served as Client Development Manager at Research Now. Banegas, too, joined the organization from Research Now where she managed client development for its global healthcare market research solutions group.

ABOUT LIGHTSPEED
The Lightspeed family of brands features some of the most recognizable and successful providers of online access panels: Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group. Through this network of global research marketers, we conduct more than 30 million interviews each year, employ more than 700 individuals and connect with more than 450,000 healthcare specialists worldwide.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit http://www.lightspeedgrp.com/.

]]>http://www.lightspeedgmi.com/lightspeed-strengthens-u-s-sales-team/feed/0LIGHTSPEED NAMES CAROLINE FRANKUM CHIEF EXECUTIVE OFFICER, EMEAhttp://www.lightspeedgmi.com/lightspeed-names-caroline-frankum-chief-executive-officer-emea/
http://www.lightspeedgmi.com/lightspeed-names-caroline-frankum-chief-executive-officer-emea/#commentsWed, 18 May 2016 13:49:15 +0000http://www.lightspeedgmi.com/?p=4274Warren, NJ (May 18, 2016) – Lightspeed Group announced today it has appointed Caroline Frankum to the position of Chief Executive Officer, Europe, Middle East and Africa (EMEA) and member of the Board of Directors. Frankum will begin her new position in June 2016, reporting to David Day, President and Global Chief Executive Officer. Frankum […]

]]>Warren, NJ (May 18, 2016) – Lightspeed Group announced today it has appointed Caroline Frankum to the position of Chief Executive Officer, Europe, Middle East and Africa (EMEA) and member of the Board of Directors. Frankum will begin her new position in June 2016, reporting to David Day, President and Global Chief Executive Officer.

Frankum steps into this role previously held by Martin Filz, who transitioned to Chief Executive Officer, Asia Pacific in January. Focusing on emerging business opportunities, she will be responsible for the growth strategy, client management and operational plans across the EMEA region.

“The combination of Caroline’s business acumen, dedication and experience is ideally suited to lead Lightspeed to the next level. Her performance at Hall & Partners over the last several years has been impressive to watch from a distance,” stated Day.

Frankum’s career is marked by a successful tenure across the marketing research industry. She most recently served as Hall & Partners’ EMEA CEO. In this role, she drove impressive year-on-year revenue growth. She also won substantial business in emerging EMEA markets, leading Hall & Partners to launch offerings in Africa and Dubai. While CEO, the organization achieved Superbrand status in the UK for two consecutive years.

“Caroline has a broad range of experience with myriad clients, product development and concept testing, as well as consumer targeting in both the quantitative and qualitative space – a perfect fit for this position. I look forward to working with her, as she brings her fresh approach and expertise to leading our excellent EMEA team,” stated Day.

In her seven years at Hall & Partners Frankum previously served as Managing Partner, Europe. She also held various management roles in planning and research at BSkyB, UKTV, and Fox Kids/Jetix, part of Walt Disney Company.

“I have always been impressed with Lightspeed GMI’s dependability for innovation and quality excellence, and I live by that philosophy,” stated Frankum. “With today’s consumers changing dramatically in a rapidly-evolving, attention-driven economy, this quality-seeking approach to making research easy has never been more key to success. So, I am absolutely thrilled to be joining David’s award-winning team and look forward to working with my colleagues to invest in and grow our businesses at a time when digital technologies are creating new opportunities across the industry.”

ABOUT LIGHTSPEED
The Lightspeed family of brands features some of the most recognizable and successful providers of online access panels: Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group. Through this network of global research marketers, we conduct more than 30 million interviews each year, employ more than 700 individuals and connect with more than 450,000 healthcare specialists worldwide.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit http://www.lightspeedgrp.com/.

SYDNEY (May 11, 2016) — Lightspeed GMI will attend the 17th Annual ESOMAR Asia Pacific Conference from May 17-19, 2016. Hosted in Tokyo, this year’s conference will focus on the unique value of the Asia Pacific region across the marketing research industry.

At ESOMAR APAC, Lightspeed GMI will showcase how its innovative technology, proven sampling methodologies and operational excellence captures the voice of today’s digital consumer. Lightspeed GMI will also be hosting a ‘re-charge station’ at the event; delegates can re-charge their phones and discuss how they can revitalize their research at Stand #28.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

In her new role, Jindal will lead the company’s growing Asia-Pacific operations, including strategic business development, implementing regional growth strategies and overseeing the company’s recently expanded regional offices.

“Neha’s aptitude and contributions have been invaluable. With her innovative thinking, she will continue to enhance the strategic direction of Lightspeed GMI,” stated Filz. “She is client focused and incredibly knowledgeable in her field. I look forward to advancing our APAC operational infrastructure with Neha holding the reins.”

Jindal joined Lightspeed GMI in 2014 as Client Operations Director, SEA. In her role, she has transformed the operations teams in both Singapore and India.

Jindal brings 12 years of Marketing Research experience to her new role. Prior to joining Lightspeed GMI, she held various positions in the industry, including a five year stint at TNS and a Consumer Insights Lead for an e-commerce brand. Jindal holds a Post Graduate Diploma in Business Management (PGDBM) with a specialization in marketing. She is currently based out of our Singapore office.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.