Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the tenth week of the 2012-2013 season (November 26-December 2), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank

Program

Net

Viewership Live+SD (000)

Viewership Live+7 (000)

Post Airdate Absolute Viewership Increase From DVR Viewing (000)

Post Airdate % Viewership Increase from DVR Viewing

1

MODERN FAMILY-11/28

ABC

12009

16404

4395

37%

2

REVOLUTION-11/26

NBC

8597

12632

4035

47%

3

BIG BANG THEORY, THE-11/29

CBS

17248

21066

3818

22%

4

ELEMENTARY-11/29

CBS

10456

14223

3767

36%

5

PERSON OF INTEREST-11/29

CBS

14427

17951

3524

24%

6

GREY'S ANATOMY-11/29

ABC

8949

12378

3429

38%

7

HAWAII FIVE-0-11/26

CBS

10300

13589

3289

32%

8

CRIMINAL MINDS-11/28

CBS

12359

15605

3246

26%

9

CSI-11/28

CBS

12106

15238

3132

26%

10

NCIS-11/27

CBS

19757

22888

3131

16%

11

BLUE BLOODS-11/30

CBS

11311

14256

2945

26%

12

REVENGE-12/02

ABC

7652

10479

2827

37%

13

GLEE-11/29

FOX

5405

8140

2735

51%

14

NASHVILLE-11/28

ABC

5694

8305

2611

46%

15

NCIS: LOS ANGELES-11/27

CBS

14493

17084

2591

18%

16

ONCE UPON A TIME-12/02

ABC

9103

11661

2558

28%

17

NEW GIRL-11/27

FOX

4106

6616

2510

61%

18

BONES-11/26

FOX

7963

10444

2481

31%

19

VEGAS-11/27

CBS

9348

11790

2442

26%

20

SCANDAL-11/29

ABC

6640

9015

2375

36%

21

PARENTHOOD-11/27

NBC

4492

6865

2373

53%

22

OFFICE-11/29

NBC

3885

6047

2162

56%

23

GOOD WIFE, THE-12/02

CBS

9698

11807

2109

22%

24

2 BROKE GIRLS-11/26

CBS

11740

13823

2083

18%

25

TWO AND A HALF MEN-11/29

CBS

13742

15685

1943

14%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings? No. Click here to learn more.

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day(Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

@Beth: the easiest way is this: if you don’t know, you can be 100% sure that you don’t!

Tom

I’ve heard that cable and other television access providers collect information about the viewing habits of their subscribers. Do you know if any of this information ever influences network programming decisions?

http://tvbythenumbers.com Robert Seidman

Tom: if you’re talking about set top box data it might influence decisions made by local affiliates about local programming, but there’s no evidence it’s influenced national network primetime shows. But I expect lots of national networks use it in addition to, but not instead of Nielsen data. One big issue with that data is advertisers want to know who in the household was watching – something Nielsen provides but the set top box data doesn’t.

Beth

@Holly and Robert

Okay, thanks.

pedalinginhummus

Thanks Robert! Always appreciate an in-depth post; the P2+ rating really clears stuff up (thought unfortunately, I realize that’s the data I’m looking for in order to do a more realistic comparison).

Wow TVD is up alot in the Live +7 ratins and so is Arrow too. Thanks Robert for the Arrow ratins.

david

and it allot of people did watch Super Natural that week but less people watched it live.

John A

Yeah thanks for Arrow.

nielson

Revolution is a beast in DVR viewing.

I DVR everything I watch. I watch the commercials because I forget it is DVR. I also will watch a commercials that I find entertaining like JAKE from State Farm or Discount Double Check. Really liked the Volts wagon Rocket Man by Elton John commercial.
Then I remember I can fast forward. The advertisers really need to know this information, Hopefully they will figure it out and realize the majority of people DVR their favorite shows 20 minutes in and then watch commercial
free. The advertisers need to put their products in the show or have the actors or writers mention a a little blurb. They had Aaron on Revolution refer to turning the power on, and buying the world a coke. It was a great line.

Em

@Bill or Robert, just out of curiosity, do you know what the total number of viewers was for The Vampire Diaries?