Jack Daniels – Ice Sculpture Promo Film

JD were looking for a way to ensure that their new
whisky really hit the ground running and that its arrival would be communicated
in such a way as to have maximum impact. ESA worked with a professional
ice-sculptor to fashion a bottle of the new whisky out of a block of ice,
whilst documenting the unique process in an energetic yet classy fashion. The
film really gets across the uniqueness of JD’s new addition to their range of
whiskies.