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360° LIDAR: Rotating lasers capture 1.3 million 3D digital data points every second, which generates a virtual 3D model of the world around the vehicle.

Position Sensors: GPS and military grade Inertial Measurement Unit (IMU) sensors measure the vehicle’s speed, orientation and even gravitational forces to provide highly precise location references to every point within the virtual 3D model.

Panoramic Cameras: These cameras layer in a 360° images synchronized to the 3D LIDAR points—giving us the most true to life representation of the world

High Resolution Multi-View Cameras: High-resolution images give us the opportunity to increase automation so we can more quickly bring advanced location content to more people.

For instance, in one single day, we might collect 12 million signage images, two million panoramic images, a trillion LIDAR points, and 65 million million (65,000,000,000,000!) colour pixels. We’re not just taking pictures of the world; we’re creating a new data model of the world.

With this level of high quality data, NAVTEQ True technology is capturing real world dimension, fueling more realistic and interactive experiences. With data collected by NAVTEQ True, you can explore the world more easily and in a whole new way – you can instantly see all the best places to eat and things to do and see it right on your phone’s camera display. It’s like having x-ray vision, revealing the hidden spots you might otherwise miss.

You can experience an implementation example of the collected data in 3D with Nokia City Lens for Nokia Lumia. Simply by following the instructions on the right.