With
the continuous development of society, people are tempted by various interests,
which makes the word "integrity" appear especially important. Not
only food, medicine and other industries need integrity, but also news needs
integrity. Nowadays, the authenticity of some news has been severely tested.
Some false and fake news disturbs the normal life of the people and has a
negative impact on the society. Therefore, news cannot be separated from facts.
Truth is the life of news.

What
is news? In China's journalism academy, the most authoritative news definition
is lu dingyi's "news definition is the report of recent facts" in
1943. Fan changjiang, a famous journalist, also defined news, "news is an
important fact that the masses want to know but should not know".
Professor wang zhong, a famous journalist and news educator in China,
introduced the concept of communication and defined news as the dissemination
of newly changing facts. In addition, professor gan xifen, a famous Chinese
news theorist, defines journalism as a "special means of reporting or
commenting on the latest important facts to influence public opinion". By
the definition given by the four journalists above, it is clear that facts are
the source of news, and news is a report of recent or discovered facts, without
which there is no news.

On
July 8, 2007, the program "transparency" of the life channel of
Beijing TV station broadcast the false news entitled "steamed bun made of
paper". The story is based on a story that has been made up of a number of
black processing sites in a district of Beijing using waste cartons to make
small cages for sale as fillings. After the news was broadcast, it was reprinted
and rebroadcast by many media, which caused wide attention from domestic and
foreign public opinion and caused extremely bad social influence. According to
the Beijing municipal party committee propaganda department report, in the
middle of June, the Beijing television station life channel
"transparency" a temporary personnel comes with from the market to
buy meat, flour and carton, directed to one such as who will be the carton
after soaking by water mixed with meat, steamed stuffed bun, use own home DV
machine manufacture process and audio clips, use deception for broadcast. Can
say, "the paper do steamed stuffed bun," this article fake news, not
only in violation of state laws and regulations, the party's news discipline
and professional ethics, interfere with the normal order of social life, also
harm the journalist team's overall image, damaged the authority and credibility
of the news media, caused the bad social influence. Lenin once said: "we
should say the truth, because this is our strength", say again: "full
coverage and explain to the public the truth, not grandiose, not arbitrary, not
rumors, don't be gross private reports". Real is the life of the news, the
news media, as the mouthpiece of the party and the people, adhere to the news
is true, to eliminate the false reports, related to the credibility of the news
media that is related to image of journalists. The fundamental task of news
work is to guide people with the correct opinion of public opinion. Journalists
should disseminate news truthfully and build a solid ideological defense
against false news.

The
principle of "three nearness" refers to being close to reality, life
and the masses. Only close to the scene, nuanced understanding of the truth, to
understand the people of dribs and drabs, get news clues and more true
feelings, in turn pale in comparison to the story, serious is inaccurate. At
present, in some practical cases, many journalists because something did not go
to the scene, or even don't want to go to the scene, but only by phone, E-mail
and other information, just in this writing manuscript, caused many good clues
of events and emotions is not discover and, seriously distorted the original
intention. That's why journalists can only feel and understand things when they
are there. The central propaganda department, the central propaganda bureaus
and foreign affairs offices, state administration of radio, film and
television, press and publication and the domestic five departments have a
video meeting, called for the national news front organization to carry out
"walk at the grass-roots level, turn style, change style" activities,
aimed at promoting journalists will earnestly the mass viewpoint and the mass
line in practice of news propaganda, go deep among the masses production life
on the line, the brush strokes, microphone, and camera at the general public.
In tieling news "reporter spring go grassroots series" is one of the
city: the Spring Festival can't forget the sanitation workers back ",
reported that during the Spring Festival, sanitation workers can't rest, still
firmly on their jobs, quietly services for citizens. To feel the hardship of
sanitation workers in this special profession, the reporter joined the
sanitation workers at the beginning of the day at 5 am. At the end of the
interview, the reporter's feelings are quite deep, and a sense of admiration
keeps stirring in his heart. Reporters don't have experience of sanitation
workers hard, also won't have such strong admiration of love, written reports
are just plain press release, in which may add something no sanitation workers
work, make the report there are some false phenomenon.

The
social responsibility of journalists refers to the responsibility of those
engaged in journalistic professional activities to the social role and social
significance of their professional behaviors. The professional cultivation of
journalists mainly includes political cultivation, ideological cultivation,
legal concept, professional moral cultivation and professional ability
cultivation. Now, as media forms continue to expand and competition becomes
more intense, some journalists have thrown aside their moral defenses to
distort the facts, regardless of the consequences, for their own benefit.
Famous British journalist John ? DE Ryan said: "the same as the historian,
journalists' duties is in a desperate search for the truth, so his contribution
to the reader, is not a policy, such as national policy, but only do what they
can get the truth." Seen such A report, A furniture manufacturing company
A head for another B furniture manufacturing company to produce A product in
terms of price, sales are better than their own advantages, so the head to the
province Taiwan press B company whether there is any quality problem is put
forward. But the reporter in not for B company product quality appraisal, and
another reporter attempted exposure and implementation of company B mattress
so-called "black heart cotton" problem, and acquaintances to find its
fabricating "company B mattress is faulty, child sleep pimples, looking
for a manufacturer to nobody tube" false facts, such as a column exposure
in the province, which causes great damage to murder of his goods. In July
2003, one of the two journalists was convicted by the court of damaging the reputation
of commodities and was expelled from public office. This report fully shows
that the two journalists have violated the professional ethics and qualities of
journalists, and even more, they have violated all the qualities of a human
being. This practice has not only damaged the reputation of businesses, created
an atmosphere of panic, but also caused extremely bad effects in the society.
Journalists represents a direction of public opinion, report the fake news
damaged the credibility of the news media, also damaged the image of the news
team, so we have to put a stop to and the fight against fake news, improve
their own moral accomplishment, adhere to the principle of from set out
actually, seek truth from facts, and use the right public opinion direction to
guide the masses of the people, maintain the authenticity of the news.