How Breadboard started their logo design journey

Company name

Breadboard

Overview

"A Breadboard is a reusable solder-less device used to build temporary electronic circuits, to experiment with circuit designs, and to test ideas."

Breadboard is a non-profit program at the University City Science Center in Philadelphia that facilitates public access to a new generation of tools and resources in an effort to empower individuals and convene communities around creative applications of technology.

Through a unique partnership with NextFab Studio, Breadboard programming offers artists, innovators and the diverse public at-large access to collaborative workspace, arts-based educational workshops and training opportunities on the tools and technologies of today that are being used to create tomorrow.

Breadboard engages groups and communities at all levels of interest and experience. Breadboard programming combines 3-D printing technology, CAD-operated rapid prototyping equipment such as laser cutters and milling machines within a collaborative workshop environment where artists, DIY enthusiasts, hackers, community groups and students can share a computer station or a circuit board with entrepreneurs, engineers, and industrial designers.

Requirements

The ideal logo is simple in design that at first might be ambiguous but quickly becomes synonymous with BreadBoard’s unique programming (public access to rapid prototyping tools & technology/creative applications for rapid prototyping tools & technology).

The logo should imply the meaning of a "Breadboard" to someone with little technical knowledge while still appealing to tech savvy audiences.
We'd like it to be simple and iconic, in the sense that for the broadest possible range of viewers it immediately and memorably conjures up: