MasterCard

Capitales del Fútbol (Football Capitals)

Objective

Increase Mastercard’s association with football in Latin America while driving transactions.

Solution

Create an engaging branded content experience for football fans, giving them a first-person experience of life in cities where soccer is not only a passion, but a way of life.

Integrations

A series of stylish in-content vignettes that amplified MasterCard's overall campaign objectives.

Vignette themes varied by season and included features of some of MasterCard's preferred merchants in each of the show's featured cities, highlights of the top places to go to within a viewer's own city, and MasterCard "Priceless Surprises" moments.

Timeline and Seasons

2016 - Capitales del Futbol Season 6: Mexico City to Madrid, Rio de Janeiro to Munich, Bogota to Milan