At least until Hubbell’s neutral theory emerged, no concept was thought more important to theorizing in ecology than the niche. Without it––and its highly abstract definition by Hutchinson in particular––technically sophisticated and well-regarded theories of character displacement, limiting similarity, and many others would seemingly never have been developed. The niche concept is also the centerpiece of perhaps the best candidate for a distinctively ecological law, the competitive exclusion principle. But the incongruous array of proposed definitions of the concept squares poorly with its apparent centrality. I argue this definitional diversity reflects a problematic conceptual imprecision that challenges its putative indispensability in ecological theory. Recent attempts to integrate these disparate definitions into a unified characterization fail to resolve the imprecision.