Hello and welcome to Day 1 of Mtbr’s daily coverage of the 2014 Sea Otter Classic. During this four-day celebration of all things cycling at Laguna Seca Raceway in Monterey, California, we’ll be continually updating this page with photos and beta on all the latest in mountain bike technology. Whether it’s new gear or apparel, celebrity sightings, or updates on events, this is the place to stay up to date on all the action. Make sure to check back early and often. The newest updates will always be on the top of the page. Also check out RoadBikeReview’s 2014 Sea Otter Classic coverage here for all the latest road updates.

BRRRR IT’S COLD IN HERE | New from Rocky Mountain the $2700 Blizzard fat bike spec’d with the new Rock Shox Bluto fork.

The Vancouver-based company is also showing off a concept bike called the Sherpa, a composite frame with 27.5 wheels. No word yet if it will make production but it’s a looker. -JS

GRAVITY CHAMP | Mountain bike legend Brian Lopes hanging with his new sponsor–Intense Cycles. The multiple-time gravity champ will be contesting the DH and dual slalom, and is a good bet to take home some hardware. -DP

FAT BIKE FORK |RockShox‘s new Bluto fatbike fork is in full effect at Sea Otter. The just announced fork comes in 80, 100 and 120mm travel options and fits tires up to 4.8-inches wide. -DP

PRE-PRODUCTION |Juliana Bikes is showing off a pre-production sample of their new Roubion all-mountain/enduro steed. Like other models in the Juliana line, it’s a women’s spec’d version of a Santa Cruz model–in this case, the Bronson. -DP

BELL LADIES |Bell‘s Shannan Valette and Niki James show off their Bell Built Edition Super all-mountain helmet. Check our coverage later as we’ll be giving one of these sweet lids away to a lucky Mtbr reader. -DP

NEW STYLINGS | Clint Ball and Karen Tremaine of upstart clothing brand Cogma show off their stylie wares at their booth in the Sea Otter paddock. -DP

FOR THE LADIES | Former pro downhiller Jill Hamilton works it in the Shebeest booth, showing off their line of jerseys, shorts and skorts. -DP

LUNCH TIME | Skratch Labs is here cooking up some tasty and healthy eats.

SAY HELLO | If you’re coming to Sea Otter make sure to stop by the Mtbr/RoadBikeReview booth (No. 300 on your venue map). We’re selling some great looking T shirts for $15 and socks for $10. And we’d just love to say hi and hear about your recent cycling adventures. -JS

OTTER TIME | The 24th annual Sea Otter Classic is off and running. Over the next four days thousands of cyclists of all shapes and sizes will converge on the Laguna Seca Raceway to check out new gear, race and ride, and generally celebrate all things two wheels. -JS

ANO IS EVERYTHING | Stan’s NoTubes has partnered with a company called Project321 who strips then recoats rims in translucent colors. Stock colors red, blue, gold and green are $130 per rim and custom colors pink, purple and orange are $145 per rim. Available on Stan’s Arch EX, Flow EX and Crest rims. More info at project321.com. More photos in the gallery below. -DP

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