Only Optimizely lets you experiment across both Product and Marketing teams.

Here’s how it works:

True digital innovation starts with your employees and teams

They’re the people most passionate about your brand, campaigns and products. Enable their every idea for a true culture of innovation. Capture, govern and manage digital innovation across the enterprise. Dramatically improve the ROI of campaigns, landing pages, checkouts and overall conversion.

How can we lower mobile cart abandonment?

Customer Success Manager

How do we drive larger basket size on Black Friday?

VP of Marketing

How can I increase new customer sign-ups?

How about we show viewers some personalized messaging and content?

Experiment

Easily test ideas on controlled segments of your traffic

Test headline ideas, images, CTA’s, colors, graphics, in-code pricing algorithms and more. Optimizely lets you control how many people see your experiments and then measures their responses by segment. And with our patented Stats Engine technology, you always get fast, trusted results. Make the switch to the scientific method today and start making business decisions with real data. No more guesswork.

Know the future impact of new offers, copy, CTA’s, performance improvements and more. Armed with the accuracy of Stats Engine, never again guess at which offers will work and which won’t. Just try them all. Accelerate campaign throughput while massively improving marketing ROI.

True digital innovation starts with your employees and teams

They’re the people most passionate about your brand, campaigns and products. Enable large scale ideation through a true culture of experimentation. Capture, govern and manage code-level experiments across the enterprise, for rapid innovation and controlled rollout of new product features.

PRODUCT MANAGER

How can we improve the clickthrough rate on our search results?

Let’s develop and test a new version of the algorithm that prioritizes price instead of popularity.

BACKEND DEVELOPER

How can we increase the speed and reliability of our checkout experience?

Let’s gradually roll out the new payment system to ensure there’s no negative impact on user experience.

VP OF PRODUCT

How can we increase customer retention and lifetime value?

Let’s iterate on our subscription plan types and price points.

Experiment

Now test those new ideas in product, across devices, on just a small segment of your user base.

Start by testing new product features on a small percentage of your traffic, across every digital channel and device. Never again guess at new product features. Let user response decide which ideas win and which don’t. Instantly rollback changes that prove unpopular. Never again gamble on a product change without first knowing the data for its success or failure.

Experiment deep into your stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures. Prove the impact of new features, performance improvements, or backend changes before rolling out to everyone. Empower your product managers to control feature rollouts separately from code deployment.

Join 29 of the top Fortune 100 global businesses who depend on experimentation every day to make smarter decisions

HP: an Experimentation Center of Excellence

HP knows that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation.

490

Campaign runs

$21m

Incremental revenue

20%

Growth in acquisition

Driving the fast-growing UK fashion brand forward

Its innovative way of running the company as well as its ambitious digital strategy allowed Missguided to obtain a competitive advantage over other fashion retailers in a very short time.

300%

Click-through uplift

177%

Conversion Uplift

33%

Increase in Revenue

Brooks Running Decreases Return Rate

For retailers, optimization is not just about increasing conversion rate or average order value. In fact, many retailers have realized that optimizing for more than conversion rate and AOV is essential to their business.

80%

Less Returns

2%

Conversion

3%

Cart Size

Media Company Utilizes Optimization to Drive Key Business Metrics

Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways – by optimizing video engagement and improving ad viewability.

6%Lift in Viewership

Teams eliminate guesswork with experimentation

The entire company embraces the “Move Fast and Break Things” culture pioneered by tech giants like Facebook, and they ensure a stable and successful user experience by backing every decision with data.

100%of feature launches tested

Validates Products Faster with Experimentation

Blue Apron creates incredible experiences. Founded in 2012, Blue Apron is a consumer lifestyle brand that symbolizes a love of home cooking, excitement and discovery, and deep, meaningful human connections.

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