Friday

Interview with Jane Kryukova (marketer in Texterra) : Journey of a Professional Blogger

Today I am going to introduce you with one more power blogger Jane Kryukova (marketer in Texterra). Interviews
are the great way to know person, her struggle, life journey and
achievements. It make all of us strong and also give inspiration to
create our own world of happiness.

This
is the 25nd edition of powerful, successful and inspirational
interviews in the series of Journey of a Professional Blogger,
interviews on EASKME.com.

Ans: First of all, I'd like to say sorry for my mistakes. I'm sure
there will be at least several of them in my answers, because English is
not my native language. But I hope you will forgive me :)

After graduating from the institute I got a job in my company as a
marketer, and one of my responsibilities was filling its Internet
marketing blog. At that moment it contained very few posts and all of
them were lack of expertise. Today it has more than 1000 posts and is
considered one of the most popular Internet marketing blogs in Russia.
During these three years I learnt how to create great content and
successfully used my skills in writing. To prove my words, here is the
traffic of our blog - https://take.ms/7jzWn (sorry, can't reveal the
numbers, but believe me - they are quite impressive).

What is interesting, before I came in my compeny I didn't have any
experience neither in writing, nor in internet marketing. But as you can
see, it didn't prevent me from achieving great results. The main rule
here - to be highly interested in what you write about and try to create
that type of content that people would like to share. You may not have a
beautiful style of writing, or super talent in storytelling. You even
may have spelling and grammatical mistakes in your articles, but if they
are helpful and have a lot of useful information, they will succeed.

Q. How the idea to make your own blog came in your mind? How you found the
right people to develop it and what big obstacles you faced?Ans: In 2012 content marketing wasn't very popular in Russia. I will
say more - very few brands actually used it on their websites. Our
company was the first one that started to use the principles of content
marketing in its blog. Our post "What is content marketing" has been holding the search engines top-3 for already 3 years, being higher than wikipedia - https://take.ms/X1Fpx.

The right people were found on freelance sites, through various sites
for job seekers and so on. But the understanding that they are right
didn't came immediately. It took a long time to teach them and make of
them excellent specialists.

The biggest obstacle that we faced was understanding the needs of our
audience and learning to create that type of content that it will love.
To struggle this obstacle we tried many different types of content,
analyzed tons of statistics and spoke a lot with our potential clients.
Today all our blog posts have success. It may sound a little pompous but
it's the truth. We publish new posts rarely but all of them have very
high quality and usually get a lot of likes, shares and comments.
Now we have a new deal - to understand the needs of the English
speaking audience and learn to create content that it will love. Hope,
we'll succeed soon :)

Q. Can blogging really change someone`s life?

Ans: Definitely. I don't have any examples from my practice. But some
clients that offer our services told us that our blog helped them a lot.
I don't know if it saved their life or not, but the I think it
definitely could. The words have great power and do may influence the
life of people around you.

Funny fact: since our blog is dedicated to white hat Internet
marketing, there were several people that swear that always were black
hat seos and became white hat only because of our articles. And I'm
absolutely sure that there are a lot more such people that have the same
story but preferred keep silent.

Q. What are your favorite Internet marketing tools?

Ans: These are my favorite ones:

BuzzSumo and Content Explorer (no words needed)
Mailchimp (no words needed) and MailChimp alternatives.
Popsters (this is the Russian tool designed for finding the most popular content in social media)
Monosnap (all the screen-shots are made with this extremely useful tool)
Hello Bar (thanks Neil Patel for extremely simple and useful tool)
Pay with a tweet (cool thing that increases the number of shares of your content)
Jivosite (Russian online chat, the best one among the similar ones)

9:35 a.m. - open my to-do list and see a huge number of various tasks
9:36 a.m. - start working

In my work I use the 2-minute rule - if you can do a task in 2
minutes, than do it immediately. It help me being very productive. But
this rule doesn't work all the time. Sometimes when I need to write an
article and I need to analyze a ton of information, I have to put off
all the other tasks and ask my colleagues not to bother me. The main
problem that I face at that moment is the high volume of noise in the
office, but I learn how to struggle it. Let me show you the picture
- https://take.ms/oFbg4.
These are the headphones that are used on construction projects :)
And they are able to protect your ears from even the heaviest noises.
Recommend this thing to all the bloggers that work in offices.

Q. Blogging have different definition for different person. What is it for you?

Ans:Blogging is the modern way to find new customers :) I'm not speaking
about those who use blogs to earn with the help of advertising. I'm
speaking about those who show their expertise by the meaning of their
blog, help readers to solve their problems, earn their respect and
eventually have them as paying customers.

Many people today (especially, here in Russia) don't understand this
thing. They can't understand how educational articles can possibly
bring the clients. But our practice proves it daily. We monitor the
sources of all our sales leads and a huge part of them come from our
blog.

These guys know exactly how to create great content. I read them
daily and learn many useful things from their articles. This is how
bloggers should work and that's how I always try working on our own
blog.

Q. How much time do you spend on social media promotion and SEO of your blog?

Ans: Several years ago I learnt the following rule - content creation
and content promotion should take an equal amount of time. And since
that time always try to follow it. For our Russian blog I even wrote an
article in which gathered all possible ways of content promotion. I
won't give you the link since it's in Russian and you won't understand a
word :)

Social media promotion and SEO are the two must-dos for all bloggers.
In my company I'm responsible for social media promotion and my
colleague is responsible for SEO. Social media promotion takes me about
half an hour daily and SEO - approximately the same amount of time.

Q. How much time do you spend for blogging daily?

Ans: I don't write articles every day. We have one or two posts in our blog
weekly and some of them are written by my colleagues. Usually a big and
very detailed article take me a week to finish it. At this period I
write every day and spend about 5 hours a day on blogging.

Q. Finally, I would love to have your message for my readers and any suggestions for newbies?

Ans: Create great content, be yourself and use construction headphones :)
Blogging is the cool thing which helps to enjoy your time, earn money
and communicate with awesome people. Do blogging and be happy - that's
my main advice which I want to address you, dear readers. Thanks for your
attention and goodbye.

Don`t forget to share about Jane Kryukova (marketer in Texterra)on your social profiles. If you want me to Publish your interview, feel free to contact me.

The modern market works very fast and newcomers who don’t pay attention to important trends tend to get swept away by the currents before ...

Man Behind eAskme

Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.
Gaurav is numerous blogs to help people in every niche. Learn more about the founder of eAskme here.