We can improve your business with Programmatic Direct Mail (R)

We combine the latest digital marketing technology with one of the country’s largest industrial printers, to deliver programmatic direct mail. We are the only company in the UK that can offer this capability.

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Real Campaigns, Real Results

Paperplanes drive a 70% uplift on abandoned valuation bookings for a leading UK online property agent. The Problem One of the UK’s leading online property agents, approached Paperplanes to improve conversion rates for property valuation bookings. The problem the estate agent faced was that despite having a high influx of visitors requesting face-to-face valuations online, a number of visitors were dropping out of the process before completing a valuation booking. The previous abandoned valuation strategy was to email potential customers right after they abandoned, but this activity had started to show a decline in recovered bookings over recent months. As…

Paperplanes teams with Scandinavian postal operator PostNord to help a premium grooming ecommerce site recover 25% of all abandoned carts Paperplanes and PostNord teamed up to bring the very best aspects of programmatic mail to the Scandinavian market. Customers love receiving something relevant and personalised in their mailboxes and brands are always looking for new ways to improve conversion rates. Gents.se were a perfect client to work for launching initial, innovative trials. The Problem Gents.se are changing the game in Scandinavia when it comes to men's grooming. Their strong brand messaging and overall goal of ‘improving men’ has generated substantial awareness and…

Paperplanes working with OVO Energy to generate a £15 return on every £1 invested from customers interested in energy services The Problem OVO is one of the fastest growing energy providers in the UK. They are the one of the UK’s largest independent suppliers and offer customers competitive rates on energy tariffs. Typically, when a customer comes onto the OVO site to obtain a free quote if they do not go through to complete the process they receive a follow up email. Although the retargeted email led to a good return it had become difficult to further improve the performance…

Global cosmetics brand, Benefit, sees 37% uplift in sales after implementing Programmatic Direct Mail as part of their follow up on browse campaign The problem Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Leading women’s cosmetics brand, Benefit, teamed up with Paperplanes and Royal Mail MarketReach to implement a Programmatic Direct Mail campaign focused on increasing online sales conversions on their eyebrow products. The beauty brand had noted a high volume of visitors who were only browsing products online,…

31 Dover doubles conversion rate for abandoned basket recovery from Programmatic Direct Mail The Problem Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Award-winning online drinks retailer, 31 Dover, was looking for additional channels to optimise their abandoned basket follow up process. The company partnered with Paperplanes and Royal Mail MarketReach to build a strategic solution to reduce the rate of abandoned baskets, and in turn, increase conversions on the e-commerce website. The Solution Paperplanes worked with…

Fashion retailer JD Williams suffered from regularly abandoned carts, something which is common within the fashion industry. Programmatic physical mail was implemented to complement their current email marketing strategy. Starting off with targeting those who failed to respond to emails within 48 hours. JD Williams saw instant results with a 6% increased response rate, 8% increased average item value and 14% increase on abandoned cart completion, which was one of their primary marketing targets. iCognesia.Init("4010", "www.intelli-direct.com");