Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

May 2020

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.