Video: New Amazon Kindle Ad Shows How Impossible It Is To Read The iPad In Direct Sunlight

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Real Madrid v. Barcelona, Ali v. Frazier, and now Kindle v. iPad. This here commercial illustrates, in humorous fashion, the fact that the iPad isn’t nearly as easily visible in direct sunlight as the Kindle.

You already knew that the Kindle was perfectly visible in direct sunlight, and now we have Amazon—yes, this is an actual commercial that was seen on television (Good Morning America, to be exact) a few moments ago—stressing the fact.

You have to love the overreaction of the person who posted this on YouTube—“how could they put this on air???”