Native advertising is paid advertising where the format matches the function, form and feel of the content around it. Unlike other forms of advertising such as banner ads, native fits in with the user experience, enabling brands to create effective, non-intrusive messaging in context with the content around it. The power of native advertising is that it provides value to the advertiser and the end-user, strengthening brand awareness and increasing user engagement.

With EngageYa publishers benefit from the best of both worlds, offering full control, flexibility and maximum revenue. With our native advertising platform you control and manage every aspect of your ad inventory to maximise revenue potential. Use our zero-maintenance widget to offer and autonomously manage native advertising placements that translate into an immediate revenue stream.