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Craig, a five-time Emmy Award winner, oversees the global Media and Entertainment practice at Optimity Advisors and brings 11 years of media industry experience with a global media company. Craig previously served as a lead for NBC, overseeing operational teams for 5 Olympic Games and numerous news, sports and entertainment genres. Craig helps large media companies with operations, market and IT strategy, change management and system implementations.

Industry

Craig Schneider

Experience

Drove delivery of an industry leading events management solution streamlining disparate operational units and business processes and enabling client to execute large-scale events at a lower cost.

Executive leaders selected Optimity to lead business analysis and change management efforts to design a consolidated enterprise events management workflow and solution from event contracting and financial forecasting through execution from multiple legacy systems and processes.

Leveraged deep industry operational subject matter expertise to drive future state vision, business process optimization and change management across all functional business units.

Directed an implementation team to rapidly design business and user experience requirements through sprint cycles, managed implementation, and facilitated a comprehensive change management and rollout strategy to ensure the business adoption of advantages and capabilities of the new solution.

Designed future state IT strategy and roadmap for a media network.

Collaborated with CIO and enterprise business stakeholders to inventory, map and assess current business processes and the supporting applications.

Developed recommendations for technology strategic roadmap.

Won 5 Emmy Awards for excellence in the Television industry.

With NBC, Craig won five Emmy awards – One in the entertainment field and four for the Olympic Games.

Led operational team at global media company.

During his tenure at NBC, Craig led operational teams of 20 – 500 people covering the Olympic Games, Political Conventions, Macy’s Thanksgiving Day Parades and numerous other sporting, news and entertainment live events.

Managed development and implementation of sales and inventory software.

As Vice President of a home heating company, Craig rolled out a computer program capturing all customer sales and equipment information, while overseeing 5,000 customers and $12,000,000 worth of fuel sales per year.