In 1932 with Prohibition in full swing, Jimmy Walker (New York City's Mayor) was a flamboyant showman but prohibition was making life difficult for New Yorkers. He organized the Beer for Taxation March which quickly turned into the We Want Beer parade after thousands turned out for an all day event. Starting down Fifth Avenue from 80th St. in Manhattan, the marchers went west on 59th St. and back north on Central Park West parading into the night.

“Interestingly, at noon, the marchers paused for a minute of silence in honor of Charles Lindbergh Jr., whose body was found dead in woods in New Jersey two days earlier.”

It started as a fairly small protest, but quickly swelled to an estimated 100,000 marchers (and some accounts put that number closer to 150,000). One of the slogans they chanted was “Beer for Prosperity” and they also chanted the call and response “Who wants beer?” followed by “We Do!”

Prohibition soon ended in 1933.

Shirt is Vintage Heather White!

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***This shirt is thinner and lighter than our normal shirts because of the Tri-Blend vintage construction. Please be aware it's a little more slim-fitting than a regular t-shirt -- you may have to order up one size.