Fruit Computers is a corporation that designs, develops, and sells consumer electronics, computer software and personal computers in the HD Universe. The player can buy stocks from them in the Bawsaq.com website in GTA V.

Contents

Description

It was founded in 1975; one year before the company which it parodies, Apple Inc., actually became an independent company. Its best-known hardware products are the iFruit and the Fruit line of computers. Its software includes the FruitOS and an unnamed Graphical user interface. In 2008, the key people are Mr. E. Mann and Doug Hatchet.

Overview

Events of GTA IV

The CEO, Doug Hatchet, has outsourced all of Fruit Computers employees overseas, except himself. Doug now is the sole occupant of the Fruit Computers Headquarters. All the company has left in it is a photocopier that doesn't work, and a stapler without staples. There is a Fruit Computers warehouse in Port Tudor, Alderney, however the building seems to be abandoned. Fruit Computers can also be seen advertised in various computer shops throughout the game. On WTF billboards and advertisements it can be observed that Fruit Computers is one of the musical's sponsors.

Events of GTA V

The company maintains its popularity during the events of Grand Theft Auto V, with the launch of the second generation iFruit. Fruit all-in-one desktops, which resemble iMacs, are shown in gameplay. Fruit laptops, similar to the MacBook Air, can also be seen. Later in the game, after the mission Vinewood Souvenirs - Tyler, a Liberty tree internet article says that the company has just announced iFruit Shoes, wearable technology that navigates people to discount stores and tells which places they should avoid. This is probably based on Google's talking shoe concept. The article also mentions iFruit underwear, a wearable device that vibrates when the user is near an bathroom or other user is interested in fast and anonymous sex.

Stock Tip

Before completing The Vice Assassination, invest all the money of all the three protagonists in iFruit stocks, complete the mission and wait 6-8 hours in-game until the stocks reach their maximum percentage of return, in this case is about 50%.

Corporate identity

Logo

The logo bears a resemblance to the male genitals, due to Rockstar's adult humour. The logo's former color scheme also parodies the Microsoft Windows logo color scheme (with the exception of red being changed to orange). As of 2009, the color scheme has been replaced with silver. Alternate logos also include "Fruit" written to the right of the original logos.