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You may have heard about Smart App Banners, introduced with iOS 6. They are a nifty way you can direct people from your website directly to download your app.

These banners appear when somebody visits a web page with special code using Safari their iOS 6 iPhone or iPad. A small banner appears at the top of the page, listing basic app information, along with a link to view it in the App Store.

If you have a web site and an app in the app store, you have no reason NOT to use this.

This is one of those things that helps grease the path to conversions – anything you can do to make it easier for somebody to buy your app.