Pass-along Parameters

You can pass a variable into our ad tag and we will pass that variable to the ad. This is useful when the ad displays dynamic content based on certain input. For example, an ad displays today's interest rate for a mortgage loan that need the actual interest rate supplied from outside. Learn more

Special Variables

There are special variables and macros that will be replaced with the actual value when an ad is served.

[cachebuster], [cache_buster], [random_number] or [timestamp] will be replaced with the current timestamp and it can be used as a cache buster or a random number generator

[referrer_url] will be replaced with the ad request's referring URL in encoded format (if provided by the browser)

[referrer_domain] will be replaced with the ad request's referring domain in encoded format (if provided by the browser)

[device_ua] will be replaced with the visitor's User-Agent string in encoded format (if provided by the browser)

[device_ip] will be replaced with the visitor's IP address

[device_ip_lat] will be replaced with the IP's latitude

[device_ip_long] will be replaced with the IP's longitude

[device_ip_city] will be replaced with the IP's city

[device_ip_country] will be replaced with the IP's country

[do_not_track] will be replaced with the visitor's Do-Not-Track browser's setting (0 for disabled, 1 for enabled)

Other Articles in Ad Tag

This section describes the ad tag (serving code) with basic and advanced settings. It includes common ad serving setup instructions and answers frequently asked questions when integrating the ad tag into your site, blog or app.