Inside this Report

This report evaluates the state of the market for adoption of mobility
solutions through a managed service procurement model. While predominantly
addressing market shifts in more mature mobile markets (such as US, Canada,
Europe), the report evaluates the global managed services market, pinpointing
key market opportunities, channel trends and which vendors are best positioned
to deliver these offerings. Leveraging quantitative and qualitative end user
insights, this report highlights emerging managed service opportunities and
the chief criteria influencing vendor selection.

What questions are addressed?

What is the current size and scope of the mobile managed services market?
How will the market grow in the next 3-5 years?

What are the leading barriers slowing mobile managed services adoption?

How has the channel evolved for mobile managed services?

How are carriers, systems integrators, ISVs, and OEMs positioned to
succeed in this market?

What are the low-hanging fruit for managed services vendors? How is this
evolving?

What is the underlying value proposition driving mobile managed services
adoption across enterprise and SMB organizations?

Who should read this report?

Highlighting leading mobile managed service drivers and future market
opportunities, this report will benefit IT decision-makers in organizations
small and large as well as organizations delivering mobile managed service
solutions. For mobile vendors ranging from traditional enterprise ISVs and
OEMs to systems integrators and mobile carriers, this report identifies
perceived competencies of each vendor type, and how each is positioned to
serve a trusted adviser role, delivering enterprise-grade suites of mobile
managed services into the market.

Executive Summary

Summary

[Data available in full report] Mobility management is rising as a chief
priority for CIOs and CTOs worldwide. More than XX% of IT decision makers
expect steady or increased year-over-year mobility budgets, a recent VDC
survey revealed. Challenged to manage increasingly sophisticated mobile
technology strategies and deployments, these organizations are procuring
third-party technology support through a mobile managed service model. In
contrast to traditional professional services, mobile managed services
facilitate broader outsourcing of the day-to-day IT operations and processes
required to support mobile technology deployments.

Key Findings

BYOD is forcing IT organization to initiate discussions around mobile
strategy as well as mobile data security. Maturation of enterprise mobile
strategies will see mobile device management services serving as a jump-off
point, driving adoption of more robust, comprehensive mobility management
solutions.

More than XX% of respondents to VDC's survey said their IT organization's
mobile IT service and support capabilities are weaker than those for desktop
computing and PCs. That number rises to XX% for organizations with fewer than
250 full-time employees. Lack of resources and know-how to support mobile
initiatives will remain a key driver of mobile managed service adoption.

No clear winner has emerged in the crowded, fragmented mobile managed
service provider market. ISVs, carriers, SIs, and hardware manufacturers alike
have developed strong customer bases and competencies to compete strategically
in this market.

Managed MDM and security lead have emerged as leading mobile managed
services, seeing strong adoption rates across the mobile managed service
market. As organizations develop more mature mobile strategies and
initiatives, mobile application management will see increased demand and
emerge as a next-gen requirement for robust managed service deployments.

Core selection criteria for mobile managed service providers include
capabilities around 24/7 support, multi-platform support, mobile expertise,
rapid deployment and global footprint. While differentiating slightly by
organization size and industry focus, these criteria remain relatively
consistent for organizations large and small around the world.

About This Report

VDC Research's i2: ideas & insights reports provide clients with deep insights
into product, market, channel, and competitive strategies and tactics. Using
deep and rich datasets based on extensive primary research, the i2 reports
provide clients with the insights they need to make strategic decisions for
their business about the markets they are in and the markets they want to be
in. Coverage includes a combination of market sizing, segmentation,
forecasting, end-user requirements analysis, competitive analysis, and more.