1. Think of the Environment You Want to Create

Designing a space is all about creating an environment.

It doesn’t matter if you run a hospital, an office building, a car dealership, or a private spa. You have a certain audience you want to appeal to. This audience has a standard kind of persona and attitude, which works best in a certain environment.

Whatever the ideal environment is described as should be what you’re trying to achieve.

Dramatic lighting can make this happen.

But remember, it is only a piece of the puzzle. You can’t rely on it to do all the work. Try to stick with colors or brightness levels that work with the environment you’re going for.

Choose a set of emotions and feelings to guide the process.

Ask yourself if the lights make you feel happy or relaxed or focused, and so on.

2. Consider Company Colors and Values

The best way to set up an environment is to go deeper than your industry.

Try to align your lights with your company values.

Chances are, your brand colors do this already. The same hint of blue or red, for example, that you have in your logo could be what you use in your lighting additions.

This ties all your branding efforts together. It is a consistent approach to make the emotions and values you hold be heard loud and clear.

3. Test Your Lights

Even if you think you’ve chosen the perfect dramatic lighting, test it before placing your final order.

Have a team of professionals show you what your choices could look like.

See if you can test two or three options. This helps you weigh the pros and cons. Plus, it could open your mind to opportunities you had yet to think of.

Such attention to detail ensures you end up with the best possible results.

4. Look around the Rest of the Room

Think you’re ready to make a decision?

Take a look around before you do.

Dramatic lighting is often the final touch a room is missing to tie everything together. But, if overdone, it can clash with the rest of the features in the room.

Make sure your lighting works well with the furniture, rugs, and anything else in the immediate area. Look at how your products are displayed, and make note of how you feel when turning the lighting on and off.