Coca-Cola Philippines brings a new taste to the sound of Pinoy music thru #CokeStudioPH

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens.”

The first of its kind as Coca-Cola turns up the volume on OPM music with Coke Studio!

The sounds of Pinoy music will get a refreshing taste as Coke Studio opens in the country, bringing a fresh experience for the local music industry.

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

Coke Studio also serves as a stage that will showcase and highlight the wonderfully surprising new music that comes out from the collaborations between OPM legends and upcoming artists:

Noel Cabangon

Curtismith

Moonstar88

Jensen and the Flips

Sandwich

BP Valenzuela

Gabby Alipe and John Dinopol of Urbandub,

The Ransom Collective

Abra

Gracenote

singer-composer Ebe Dancel

Autotelic

Franco

and singer-songwriter Reese Lansangan.

Noel Cabangon and Curtismith

Coke Studio is hosted by OPM powerhouseRaymund Marasigan and Buddy Zabala, both from Eraserheads – one of the country’s most iconic rock bands. More than just a TV show, Coke Studio brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.

“As soon as they started playing their instruments, they just forgot about everything else,” said Marasigan on the experience inside the Coke Studio. “And a great artist will really come out with something, will produce something! Some artists may have come unprepared, but once they were in there, they just brought it out.”

Abra

But the Coke Studio experience does not stop there. An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.

Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.

Taste the sounds of pinoy music as Coca-Cola launched Coke Studio at SMX Hall 1, Pasay City.with live viewing party of the pilot episode, sing along with your favorite Pinoy music artists and enjoy tons of fun activities.

Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.

With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.