ASMR yourself

“ASMR is a tingly feeling that starts at the back of your head, goes down to your neck and deep into your spine. It relaxes you by giving you a feeling of pleasure and well-being.“ Maria, ASMR-Artist Gentle Whispering

Pic: Leopold Jonas

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In their first work ASMR yourself, THE AGENCY explores the YouTube phenomenon ASMR, which is said to trigger the so-called brain orgasm, and explores the conditions of intimacy, the commercialization of personal attention and the subversive and queer potential of sensual, post-pornographic triggers.

The AGENCY designs a corporation called “ASMR yourself” which offers its customers an ASMR treatment that turns the YouTube phenomenon into a live experience. Embedded in the scent of lavender, customers go through 3 immersive one-on-one situations: Personal lifestyle analysis at the ASMR yourself counter, based on initial psychology consultations, the ASMR sensitivity test, which determines the personal triggers, and the live ASMR treatment, which combines the sensual experiences of a wellness program, alienated intimacy, relaxation techniques and post-pornographic stimulation.