Kim Gravel, one of the country’s most successful and outspoken pageant coaches, is on a mission to find diamonds in the rough and transform them into confident young women in this all-new docuseries.Along with the help of her mother Jo and sister Allisyn, Kim lives to polish local girls into future leaders, able to take the crown and rule the world.While applying her homegrown philosophy that beauty is only skin deep, Kim, with her larger-than-life personality that is peppered with tough love and plenty of humor, searches for young talent that many might pass over on first glance.