Helping charities & social enteprises understand social media for social good

10 must-read Facebook resources for non-profits

Facebook has a hideous UI and they change the site more than I change my underwear. Like it or loathe if you’re looking to engage with your users or donors your charity needs to pay attention to Facebook.

If the concept of using Facebook for your non-profit is totally new to you then Jeff Bullas’s blog is the best place to start. His guide to Facebook takes you right through from the sign-up process to tips on designing an engaging fan page.

If you prefer browsing through slides to reading a lengthy article then David Griner’s Facebook for Non-Profits Slideshare is for you. He gives an excellent overview of how nonprofits can leverage the popularity and resources of Facebook.

Mashable’s guide is aimed at donors as opposed to organisations. Some of the examples given should hopefully help you think about more imaginative ways you can engage with potential donors on Facebook.

Once you’ve got a presence on Facebook you can start to help your donors understand how they can use their Facebook profile to help your cause. Have a peek at this top ten from Just Giving and share some of the ideas with your donors.

Did you find the list above useful? Do you know of another useful how-to guide or article on Facebook for non-profits?

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Excellent list – thank you. Shame there’s no links, though – means I have to do the work myself!!

Ross McCulloch

If you click on the orange text in the post that will take you to each Facebook resource. Links open in a new tab/window so make sure your pop-up blocker is off.

Maire

Thanks, Ross

http://facebook.com/northamptonhopecentre Debbie

I just read No.6..most common mistakes and it mentioned FB page names…ie. not using one. We didn’t have one – we do now! Thanks, well worth reading just for that

Ross McCulloch

Thanks for sharing that Debbie. Great to see the list has had an impact on how your charity is using twitter.Hopefully some other readers will share practical examples of how the resources have changed the way they use Facebook.

Matthew

very good article!

http://www.abcmm.org ABC Myanmar

I like it

http://www.abcmm.org ABC Myanmar

I like it so much

http://faceconn.com faceconn

I would like to add one toolkit for Facebook PHP developers which makes development of Facebook applications and Facebook Connect websites much easier and faster.

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I'm the Director of Third Sector Lab - a specialist digital agency working with charities and social enterprises. I also spend part of my week as Head of Communications for Relationships Scotland.
I'm a dad, terrible mountain biker and Dunfermline Athletic fan.
This blog is a space to offer my thoughts on charity communications and occasionally to rant.