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Find the solutions you need by accessing our extensive portfolio of information, analytics and expertise. The IHS Markit team of subject matter experts, analysts and consultants offers the actionable intelligence you need to make informed decisions.

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Find the solutions you need by accessing our extensive portfolio of information, analytics and expertise. The IHS Markit team of subject matter experts, analysts and consultants offers the actionable intelligence you need to make informed decisions.

Automotive Consumer Surveys

How do you track the changing automotive lifestyles of today’s “connected” consumer?

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets - The United States, Canada (new), China, Germany and the United Kingdom.

These surveys enable you to:

Identify which services are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years

Understand the propensity of consumers who would be willing to pay for these advanced technologies and assess how much they would be willing to spend

Anticipate market needs for new solutions

Updated annually since 2013, IHS Markit offers three consumer surveys containing the thoughts of new car intenders on the following topics:

Connected Services and Apps

Autonomous Driving and Urban Mobility

Premium Audio

Deliverables include written reports in PDF format based on PowerPoints and datasets formatted in Excel and SPSS. Surveys are available individually via our ecommerce store.

Buy the Connected Services & Apps Consumer Survey

Buy the Autonomous Driving and Urban Mobility Consumer Survey

Available Surveys

It is estimated that by 2023, connected vehicles will account for 69% of all global annual car sales and nearly half of the global fleet will be connected. “Connected” refers to a multitude of services, including smartphone integration such as Apple CarPlay and Android Auto, telematics, infotainment, navigation, Wi-Fi and internet streaming audio. Which of these services are must-haves and how much would customers pay for them.

The Connected Services and Apps survey will help you identify:

Telematics features of interest

Brand recognition of popular infotainment products, telematics services, internet streaming services as well as other media services

One of the fastest-growing segments of today's technology is Advanced Driver Assist Systems (ADAS) as they are seen as vital enablers of long-term goals for “zero fatality” transportation. Automated driving and autopilot systems represent the next major growth category, leveraging the latest technology building blocks to deliver added safety, comfort and efficiency to drivers.

New mobility services such as Uber, Lyft and Didi Chuxing continue to grow as more consumers grow accustomed to these offerings. These services may soon reach an inflection point as automobiles gain a new, increasingly autonomous functionality and as urbanization drives larger populations toward dense metropolises.

The Autonomous Driving and Urban Mobility survey will help you identify:

Preferences and opinions for advanced safety features and fully autonomous vehicles

For many consumers, listening to the in-vehicle audio system is an important part of the daily commute, be it catching up with the news, staying informed about weather/travel, or listening to music. For some, the quality of audio reproduction may not be important, for others, it is paramount.

The Premium Audio Survey will identify:

Measurements of consumer desire for branded audio among other interior features

Audio listening habits

Premium car audio ownership

Consumers willingness to spend on premium/branded car audio systems and the amount they are willing to spend