Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

The success of a website is impacted by its ease of use. After all, we live in a fast paced world and consumers typically won’t engage with a site that is difficult to navigate – especially when the competition’s...

Digital marketing solution provider Webtrends announced the appointment of Joe Davis to Chief Executive Officer. Davis was most recently the CEO of Tocata, a technology company serving the mobile e-commerce vertical. An experienced...

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...

Web analytics provider Webtrends , has released Hoverstats, a free tool that will essentially add a new layer of data for brands to evaluate their Facebook performance. The core feature of Hoverstats is its Post Strength Indicator...

A study conducted by Forrester Consulting , and commissioned by Webtrends , that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been...

Web analytics solutions provider Webtrends has announced a new version of its social offering that it hopes will change the rules of Facebook marketing with disruptive pricing, a free model and unequalled measurement. Formerly Webtrends...

The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...

Customer intelligence company Webtrends introduced Webtrends Analytics 9 today. The company is calling this version the most significant advance in user experience and data integration in its 15-year history. How you ask? They’ve...

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...