ENCO DAD Speaks BXF

BXF is the Broadcast eXchange Format, popular in traffic and billing software applications. It addresses scheduling and as-run information, content metadata and content movement instructions.

An ENCO announcement described such data as “start and kill dates, inventory availability, new carts, schedule and as-play data.” Now DAD should understand BXF-oriented information from third-party software suites.

ENCO Director of Radio Sales and Product Development Patrick Campion said, “Since so many software companies are already BXF-compliant, we thought it best to follow that development path.”