XBox

Client

Category

Share This

Goal

Xbox needed support launching a new product targeted to both soccer lovers and gamers.

Tactics

Once consumers showed an interest in the product, we ran display and mobile ads to target those users. We then took that 1st-party audience data and created a look-a-like campaign to increase the reach of the most likely to convert users. We monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).

Results

The product launched with great success and exceeded Xbox goals. Xbox attributed the success, in part, to our highly targeted display and mobile campaign. They continue to work with us for product launches.

FOLLOW US

We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy