Misift is a fitness tracking company which impressive products like MistFit Shine, has announced another product which is aimed towards swimmers. The product is in partnership with Speedo International Ltd., a manufacturer and distributor of swimwear and swim-related accessories based in Nottingham, UK.

The new product is named as Speedo Shine, and it looks exactly like the Misfit Shine, but it comes with proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count with industry-leading accuracy, as validated by Speedo in-pool testing at their advanced development facility, the Aqualab, and work for all stroke types.

Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit.

Speedo Shine is made out of durable and beautiful aircraft-grade aluminum and is offered in new light silver color, Pure. Like the original Misfit Shine, Speedo Shine is waterproof to 50 meters. Extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep

Misfit seems to be really charging up their hones in the Fitness tracking arena. Recently they dropped pricing for their products, and now there is new in the league which hasn’t been targeted by many.

I have been using Shine from sometime, and have really loved the product because of it being almost invisible and there is no need to charge it uo every week. These are huge plus for any fitness tracker.

The price of the tracker will be announced in the next 2 weeks. I am expecting this to cost around the same as Misfit Shine.