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You can improve your bottom line by taking a more strategic approach to the creative, technical and logistical elements of your next conference or event. If you’re working off the same checklist or gantt chart [...]

There are plenty of platforms, tools and strategies you can implement to promote your event for little or no cost. Being strategic about the way you promote your event, can save you a lot, allowing [...]

According to the Australian Bureau of Statistics, over 6 million Australians volunteer, that's 36% of the population! Why? They want to make a difference, learn new skills or gain experience. With this in mind, volunteers [...]

It’s not a trick question. As event managers, I don’t think we ask this question of ourselves often enough. Let’s face it, with the countless number of podcasts, blogs, webinars, Youtube videos and magazine articles [...]

There is a never-ending list of clauses, requirements and policies to consider when securing a venue for your upcoming conference or event. Protect your interests by negotiating with the venue up front, failing to do [...]

It’s time to face the facts. We’re more time poor than ever before and more than likely a tad sleep deprived. Not to point any fingers but I blame Australia’s work culture... Professor Drew Dawson [...]

Most delegates attend your event to learn and to be inspired, so the priority for us as event management professionals is to design an environment that facilitates engagement. An important part of designing an engaging [...]

Every month in Australia alone, 3 million people login to Twitter. There are over 500 million tweets sent every single day. Large scale events draw, on average, 1.4 million mentions on social media. As a [...]

Establishing a new relationship with a sponsor (or reaffirming an old one, for that matter) is all about communicating value. Finding creative ways to place your sponsor’s message in front of attendees greatly increases the [...]

Achieving high attendance at your next event goes beyond booking a high-profile speaker or a fancy venue to draw in the crowds. If you're looking to hit your target attendee numbers, it is best to [...]

Bruce Kemp from Production Plus is our go-to Technical Director. Having worked in the industry since 1992, Bruce has worked with a variety of venues, locations and suppliers making him a valuable asset to the team. We've [...]

Our Event & Marketing Intern, Tayla Abbott is currently in her final year at the University of Queensland. She is studying Business and Arts with majors in Advertising and Media and Cultural Communications. She is interested in digital [...]

Event Producer, Georgie (Baker) Benham is a full time Mum and part-time sponsorship guru. She's overseen the Highfields Block Party and partnered with Calibre Group earlier this year. In past roles, Georgie delivered a James [...]

Situated on the outskirts of Fortitude Valley, you will find the Emporium Hotel. This five star boutique hotel is renowned for it’s award winning hospitality and exquisite facilities. Image Credit: Emporium Hotels Function [...]

Nectar Creative Communications is a specialist event management and marketing consultancy company based in Carina, Brisbane. Collectively the team have experience in over 500 events, conferences and roadshows delivered since the business was founded in [...]

Sponsoring a major conference and trade show can be a fantastic opportunity to position your brand as the leaders within your market. The benefits of sponsoring an event can be really powerful, however there is [...]

I jumped onto Google and entered ‘why businesses exhibit’ into the search engine. Can you guess what consistently came up? It was ‘to generate targeted sales leads, ‘to meet prospective customers’ and ‘to close deals’. [...]

Having giveaways on your booth is a great strategy to increase booth traffic and help prospects remember your brand in a positive way. A relevant and memorable promotional product can significantly improve your business’ exhibiting [...]

In a world where digital marketing seems to offer so much for very little cost, it is easy to understand why business leaders sometimes question the value of holding events and conferences. When the [...]