Custom Editions

Business

Stories

T-Mobile

Started in 1990 with the name "Ben," T-Mobile Netherlands is the youngest mobile telephone company in Holland. It became part of T-Mobile International in September 2002, and in February 2003 it took its present name. Today it is one of the most reliable companies in the Dutch communications market and boasts about two and a half million subscribers. T-Mobile has shown itself to be very innovative, paying particular attention to the business market, especially small businesses and sole proprietors. It offers services such as "Office in your pocket" and products such as the hand-held Blackberry and the MDA device.

In addition, T-Mobile offers its business clients a specialized service that is available seven days a week. The care that it gives its clients prompted T-Mobile to ask Moleskine to produce a personalized notebook especially for them. It is in the classic "large" format with the company's logo embossed on the cover, a history of Moleskine notebooks translated into Dutch, and a paper band on the outside printed with these words: "Ideas and inspiration. Ideas, a flash of genius, insight. They are often transformed into sketches on paper or quick notes on the margins of a text. It is here that they are brought together, where you can find them wherever you find yourself. Because sometimes the smallest ideas can turn into a great font of inspiration. A unique business opportunity. If it works for us, it can certainly work for you."

A unique product sent on a special occasion to select clients, a new way to express the opportunity provided by T-Mobile: to be able to communicate without the limitations of space or time, to feel that you are close to others. Simply closer...