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Cambridge Analytica, the data analytics firm that worked with the Trump campaign and is accused of using Facebook data of 50 million users against the company's policies, has issued an apology and says it will undergo a third-party audit.

Why it matters: The company says it believed that the data they obtained was in line with Facebook’s terms of service and data protection laws. Upon realizing it wasn't, CA reportedly thought they deleted all of the data. They are now doubling down to make sure they aren't sitting on any data that could get them in more trouble.

The company says the recent media frenzy has been "distressing" and that it takes allegations of unethical practices very seriously.

Protesters gather north of Lafayette Square near the White House during a demonstration against racism and police brutality, in Washington, D.C. on Saturday evening. Photo: Jose Luis Magana/AFP via Getty Images

Tens of thousands of demonstrators have been rallying in cities across the U.S. and around the world to protest the killing of George Floyd. Huge crowds assembled in Washington, D.C., Philadelphia and Chicago for full-day events on Saturday.