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Bob Reina recounts the days of childhood when children persisted to learn how to ride a bike through all the trials and tribulations. When we fell, we got back up. Through skinned knees and scary first trips through the neighborhood alone, we still tried. As adults, things have changed. According to Bob Reina, now we give up to avoid being uncomfortable.

During our younger days, we had hope and ambition. We were eager to take on the world and would try again when we failed. Unfortunately, we’ve become quitters. We have become so focused on small things that we think may be small keys to happiness that we have given up on our aspirations. Bob Reina hopes to see a change in this disappointing trend. From diets, to marriages, to jobs, adults are just giving up at the first sign of difficulty or potential failure.

While the old saying of, “When life gives you lemons, make lemonade,” has recently gained popularity due to Beyonce, it seems like people don’t really grasp what this really means. It’s just a catchy phrase to add to an Instagram photo, according to Bob Reina. Today’s adults don’t want to look for the silver lining or put the time into achieving their goals, they want instant gratification and satisfaction now. The successful and elite don’t abandon responsibility and Bob Reina believes accepting responsibility and putting in the work could be the key to success in this nation.

Bob Reina founded Talk Fusion, a revolutionary video marketing system. He also acts as CEO for the company he founded. He began his career in network marketing in 1990 while also serving as a police officer in Tampa Bay. While he was directing traffic as an off-duty officer, a man introduced him to network marketing and his life was changed.

Reina has a passion for helping animals and along with Talk Fusion works with the SPCA of Florida to give back. He has also donated more than $1 million and assisted in raising even more money to help care for Tampa Bay companion animals. Bob Reina is also a dedicated member of the Tampa Bay local sports community, he uses his resources to provide uniforms for local teams.