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The outdoor category at the 2014 Cannes Lions International Festival of Creativity received 5,660 submissions and is one of 17 categories being honored. Here are some of the top outdoor winners, including Grand Prix winner ANZ Bank and their GAYTM campaign.
Whybin, TBWA Melbourne

Gravel, a part of the Harvey Nichols "Spent it on Myself" campaign, earned Harvey Nichols and Adam&EveDBB, London a Gold Lion in the Outdoor category and a Gand Prix in the Promo category.
Harvey Nichols, Adam&EveDBB, London

The Drinkable Book - an hygiene and sanitation education tool - was part of a Gold Lion winning campaign from Water Is Life and DDB New York. The book is made of special filter paper that can be used to kill deadly waterborne diseases.
Water is Life, DDB New York

A campaign that attempted to dispel the idea that gum chewers have an image problem featured multiple sets of identical twins where only one was chewing gum won an award for Mondelez International.
Mondelez International, Del Camp Saatchi & Saatchi Buenos Aires

Bogota's Ministry of Defense and ad agency Lowe-SSP3 won a Gold Lion for this campaign which encouraged guerrilla members to return home to their families. The campaign used real photos submitted by mothers in which only the guerrilla member would be able to recognize the photo.
Ministry of Defense, Lowe-SSP3, Bogota

TNT and advertising agency Grey New York took home a Gold Lion for this campaign which created the a real life version of the gas station from the TV show 'Dallas' and letting fans fill up for only $1.98 a gallon.
TNT, Grey New York

ANZ Bank was a Grand Prix winner at the Cannes International Festival of Creativity on Tuesday for its campaign in support of the Australian LGBTI community.

The campaign, which used ATMs as its primary medium, was designed to show the bank's support as a principal partner of the annual Sydney Gay and Lesbian Mardi Gras, as well as spread the message of equality. The campaign was created by Whybin\TBWA Melbourne, Australia.

Various artists decorated more than 10 of ANZ's ATMs with rhinestones, sequins, studs, leather, denim, fur and bright artwork to represent the lesbian, gay, bisexual, transgender and intersex community.

Dubbed GAYTMs, the screens also showed the bank's support with messages and well wishes to GAYTM users such as "Hello gorgeous" and "Cash out and proud."

To complete the GAYTM experience, receipts were dispensed with rainbows on the back.

GAYTMs dispensed rainbow receipts.(Photo: Whybin\TBWA Melbourne)

In addition, operator fees for non-ANZ cardholders who used the GAYTMs from Feb. 22 to March 5 were donated to Twenty10 — a community based, non-profit organization that works with young people of diverse genders, sexes and sexualities to help them reach their potential.

According to the ANZ campaign submission, a typical ANZ ATM receipt roll usually lasts one week, but the first GAYTM rainbow receipt roll lasted only an hour.

ANZ joined the Sydney Gay and Lesbian Mardi Gras as a principal partner this year after eight years as a supporter of the event.

The campaign won in the outdoor category, defined by Cannes rules as "billboard and poster advertising, as well as out-of-home ambient executions."

The outdoor category is one of 17 being judged by international juries this week. The category had the most submissions of any at the Cannes festival, with 5,660.

The outdoor category at the 2014 Cannes Lions International Festival of Creativity received 5,660 submissions and is one of 17 categories being honored. Here are some of the top outdoor winners, including Grand Prix winner ANZ Bank and their GAYTM campaign.(Photo: Whybin, TBWA Melbourne)