The trailer and audio of Selvaraghavan's Irandam Ulagam was launched in Chennai on August 4.

The trailer was launched by Suriya and he was all praise for Selvaraghavan. He said that after seeing the trailer, he is keenly waiting for the movie. Mani Ratnam launched the audio and said that Selvaraghavan is a trail blazer and his shot composition is extraordinary. Director Magizh Thirumeni, a former associate of Selvaraghavan said there was a letter from Mani Ratnam mentioning that Selvaraghavan was the most promising director of the new generation.
Everyone appreciated the trailer which was high on VFX and it had a lot of mystery elements to it. The tagline of the trailer is -How far will you travel for love? PVP Cinemas has produced Irandam Ulagam.

The function started with singer Vijay Prakash singing the melodious "Vinnaithandi..." song from the film. It was followed by a magic show.