Marketing 350 Test #2 Study Guide
Chapter 5 - Consumer Behavior
c.i.
c.ii.
c.iii.
The Consumer Decision Process:
1. Need Recognition - consumers realize they have an unsatisfied need and they would
like to go from their needy state to a different, desired

Chapter 11
I.
The environment- refers to all the physical an social characteristics of a
consumers external world, including physical objects (products and stores), spatial
relationships (locations of stores and products in stores), and the social behavio

MKTG 350 Study Guide Test 4
Chapter 16 - Retailing and Multichannel Marketing
Retailing - set of business activities that add value to products and services sold to consumers
for their personal or family use
products bought at stores, through catalogs, an

MKTG 350
Test 3 Study Guide
I
Chapter11
A Benefits of new products - Firms create new products to.
A.1 Changing customer needs- even if the customer does not know it
A.2 Fashion Cycles- products become old, out dated- movies and video games
A.3 Manage ris