Now you can gain even more valuable feedback by inviting up to 10,000 users to beta test your apps before you release them on the App Store. TestFlight makes it simple to invite testers using just their email address and lets testers quickly provide feedback within the TestFlight app.

Now you can receive server notifications of key events and get enhanced receipts with real-time information about the status of auto-renewable subscriptions. You can use this information to resolve billing issues and engage customers by displaying relevant messaging.

Now you can let your customer support experts respond to reviews on the App Store. Simply assign them the Customer Support role in iTunes Connect, and they’ll get access to everything they need to respond to reviews.

Take advantage of transcripts to quickly discover and share information presented in WWDC 2017 videos. You can search by keyword, see all instances where the keyword is mentioned in the video, go straight to the time it was mentioned, and even share a link to that specific time.

At WWDC 2017, we announced new apps submitted to the Mac App Store must support 64-bit starting January 2018, and Mac app updates and existing apps must support 64-bit starting June 2018. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS. macOS High Sierra will be the last macOS release to support 32-bit apps without compromise.

As a reminder, new iOS apps and updates submitted to the App Store must support 64-bit. Support for 32-bit apps is not available in iOS 11 and all 32-bit apps previously installed on a user’s device will not launch. If you haven’t updated your app on the App Store to support 64-bit, we recommend submitting an update so your users can continue to run your apps on iOS 11, which will be in the hands of hundreds of millions of customers this fall.

The new App Store is now available to users of the iOS 11 public beta, and will be in the hands of hundreds of millions of users around the world this fall. Take advantage of more opportunities to showcase your content with subtitles, promotional text, additional app previews that you can localize, and up to 20 promoted in-app purchases. Learn how to make the most of your product page and enter your app’s new metadata in iTunes Connect today.

The Apple Design Awards recognize state-of-the-art apps that reflect the very best in design, innovation, and technology on Apple platforms. Learn about these winning apps and the talented developers behind them.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

See the latest advancements in macOS, iOS, watchOS, and tvOS with over 100 sessions presented by Apple engineers at this year’s conference. We’re live streaming all sessions daily and posting videos and related sample code throughout the week.

Now you can bring intelligent features, such as face tracking, text detection, language identification, and much more into your apps with the new foundational machine learning technology that is used across Apple products. Core ML delivers blazingly fast performance with easy integration of machine learning models.

iOS 11 introduces ARKit, a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone and iPad. ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways.

The App Store first launched nine years ago. And today, with over two million apps that transform the way we work, learn, and play, it’s the best app platform in the world. Now the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites with the new Today tab, dedicated tabs for games and apps, a deeper product page experience, promoted in-app purchases, and enhanced search.

In addition, starting today you can release your iOS app update to a small audience for feedback before making it available to your entire user base. Your version update will become available to an increasing percentage of users who have automatic updates turned on.

In addition to WWDC, a variety of other exciting developer events will take place throughout the week in San Jose — and more have just been added. You can connect with a talented, international developer community, whether you’re attending the conference or visiting San Jose to experience these incredible events. Find out how you can be a part of this inspiring week.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Starting April 25, 2017 at 10 a.m. PDT, Search Ads will be available on the App Store in the UK, Australia, and New Zealand, providing an efficient and easy way to promote your app at the top of relevant search results in more markets. Get started with your campaigns today.

TestFlight in iTunes Connect now provides multiple build support, enhanced group capabilities, and improved tester management—making it even easier to test your apps.

Multiple BuildsTestFlight now lets you distribute and test multiple builds at the same time, so testers can choose from a number of builds to test.

GroupsTestFlight groups have changed. You can now do more with them, like create groups of TestFlight users, and each group can test a different build. To get you started, we’ve added all of your existing external testers to the group “External Testers,” which you can edit at any time.

Tester ManagementTesters can continue testing a build when it goes live on the App Store, minimizing disruptions. iTunes Connect users can also access all active builds, letting them seamlessly compare different builds and you can easily resend invitations to testers who have not yet accepted their invitation.

The new App Accelerator provides a unique opportunity to get inspired by learning about the latest advances in iOS, watchOS, tvOS, and macOS—directly from Apple experts in Bengaluru, India. Throughout the year, local developers can attend presentations on the capabilities of Apple platforms, explore best practices for optimizing apps, and learn more about designing high-quality apps for Apple platforms.

Apple and SAP are working together to make it easier than ever to reinvent business processes and workflows everywhere. With the new SAP Cloud Platform SDK for iOS, you can build powerful native iOS apps that integrate seamlessly with the SAP Cloud Platform.

Now you can engage new and existing customers more easily with streamlined ratings and reviews capabilities.

In-App Ratings and ReviewsThe new StoreKit API available on iOS 10.3 makes it easy for customers to provide App Store ratings and reviews without leaving your app. Simply choose when you’d like to prompt the user, and the system takes care of the rest.

Responding to CustomersYou can now publicly respond to customer reviews of your app on the App Store for iPhone, iPad, and Mac. When you respond, the customer is notified and has the option to update their feedback.

The opportunity to buy tickets to this year’s conference is offered by random selection. Register by Friday, March 31 at 10:00 a.m. PDT for your chance to join thousands of others coming together to change the world.

Swift Playgrounds, the revolutionary app for iPad that helps students learn to code, is now localized in Simplified Chinese, French, German, Japanese, and Latin American Spanish, making it even easier for more students around the world to learn and experiment with code.

WWDC Scholarships reward talented students and STEM organization members with the opportunity to attend this year’s conference. Developers selected for a scholarship will receive a WWDC17 ticket and lodging free of charge.

Apple’s developer community will come together at WWDC 2017 in San Jose, California from June 5 to 9 to learn about the future of Apple platforms and connect with thousands of developers from all around the world. In addition to the activities planned for conference attendees, a variety of other exciting developer events will take place throughout the city. Learn more about WWDC.

Super Evil Megacorp, the developer behind the mobile-first multiplayer game Vainglory, shares its approach to community management, and how it evolves the game by listening to player feedback. Learn more.

On February 13, 2017, a new certificate for server-based Game Center Player ID verification will be available via the publicKeyUrl property of generateIdentityVerificationSignature, and the previous certificate will expire.

Apps that dynamically query the publicKeyUrl value will automatically use the new certificate, whereas apps that cache the certificate or hardcode the certificate URL may require an update. Learn more.

With iOS 10.3, you can use a new API to ask users to provide App Store ratings and reviews without leaving your app. You can also publicly respond to customer reviews on the App Store and Mac App Store. Learn more.

Use APIs to integrate Siri’s natural language experience into your watchOS app. SiriKit supports apps for fitness, payments, rides, and messages so users can ask Siri to start a workout, send money, book a ride, and more. Learn more about SiriKit for watchOS.

Creating iOS apps is even easier with the updated Apple UI Design Resources. Use the latest Sketch and Photoshop templates and guides, color palettes, and the San Francisco typeface to quickly and accurately design iOS apps that integrate seamlessly into the overall user experience of iOS. Learn more.

The size limit of a tvOS app bundle has increased from 200 MB to 4 GB, so you can include more media in your submission and provide a complete, rich user experience upon installation. Also, tvOS apps can use On-Demand Resources to host up to 20 GB of additional content on the App Store.

The App Store welcomed 2017 with its busiest single day ever on New Year’s Day, with customers around the world spending $240 million on apps and in-app purchases. Developers earned over $20 billion last year, and to date have earned a cumulative $60 billion from the sale of apps and games. Thank you for the many innovative apps you've created — which together with our products — help to truly enrich people’s lives. See the full press release.

App Transport Security (ATS), introduced in iOS 9 and OS X v10.11, improves user security and privacy by requiring apps to use secure network connections over HTTPS. At WWDC 2016 we announced that apps submitted to the App Store will be required to support ATS at the end of the year. To give you additional time to prepare, this deadline has been extended and we will provide another update when a new deadline is confirmed. Learn more about ATS.

As a reminder, we will not be accepting new app or app update submissions from December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

Congratulations to the developers featured in the App Store Best of 2016. This showcase honors the year’s most innovative apps and games on the App Store, and celebrates the amazing app experiences that developers have created for Mac, iPhone, iPad, Apple Watch, and Apple TV. See all the featured apps.

The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the winter holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

As part of Computer Science Education Week, Apple will help inspire the next generation of developers with free Hour of Code workshops at your local Apple Store from December 5 to 11. Each workshop is a one-hour introduction to the basics of computer programming. To sign up for a workshop or learn how to host your own Hour of Code event, see the Apple Store website.

Make it easier for customers to view your tvOS apps on the App Store for iPhone and iPad, and on the iTunes Store on Mac and PC with a direct link your app’s product page. Customers who have enabled their Apple TV to automatically install apps can download your app straight to Apple TV from their iOS device or computer. Simply get the link from iTunes Link Maker and use it when promoting your app.

The Volume Purchase Program is now available in Austria, Brazil, Czech Republic, Hungary, India, Poland, Portugal, and South Africa, making it easier for businesses and educational institutions in these countries to discover, purchase, and distribute your iOS apps and Mac apps in volume. Learn more.

Give press and influencers early access to your app’s in-app purchases with promo codes from iTunes Connect. You can give away up to 100 promo codes for each in-app purchase item, up to a maximum of 1,000 codes per app.

Search Ads is an efficient and easy way to promote your app on the App Store for iPhone and iPad in the U.S., helping customers discover it at the very moment they are searching for apps to download. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.

Ads go live on the App Store on October 5. For a limited time, eligible developers can receive a $100 credit toward their first campaign when they sign up for Search Ads.

Images of iPhone 7, iPhone 7 Plus, and Apple Watch Series 2 are now available for you to use in marketing materials for your apps on the App Store. You can also get guidance on marketing and messaging iMessage apps, as well as showing your app’s screen content within Apple products such as Siri and Maps. Download the images and read the updated information in the App Store Marketing Guidelines.

You can now take advantage of a simpler method of authentication by using tokens instead of certificates when sending push notifications. A token is easy to generate, doesn’t expire, and can be used to send notifications to all of your apps. Learn more about push notifications.

At WWDC16 we demonstrated controlling a Sphero SPRK+ robot on stage, driven by the Swift Playgrounds app on iPad. The playground has been updated for the latest release of Swift Playgrounds on the App Store. Visit the Swift blog to download the file and run it on your iPad to see how it works, and learn to write code that lets you control the robot in additional ways.

You can now get more data about your auto-renewable subscriptions in iTunes Connect. The new Subscriptions page in Sales and Trends makes it easy to view key metrics and two new reports provide details into subscriber activity. Learn more.

You can now submit your apps that take advantage of exciting new features available in the next release of macOS, iOS, watchOS, and tvOS. And with the new App Store for iMessage, users will be able to download your iMessage apps and sticker packs directly within Messages.

Build your apps using Xcode 8 GM seed, test with the GM seeds of macOS Sierra, iOS 10, watchOS 3, tvOS 10, and submit them for review. To learn more about preparing your submissions for the App Store, see Submitting Your Apps.

The App Store Review Guidelines have been updated to include information on subscriptions, SiriKit, and iMessage. As you plan and develop your apps for the upcoming releases of iOS 10, macOS Sierra, watchOS, and tvOS, make sure to read these updated guidelines.

We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there’s something for everyone. To make it easier for customers to find great apps that fit their needs, we’re implementing two suggestions from the developer community starting September 7, 2016.

Create Safari Extensions that give users access to your app’s best features as they browse the web. Xcode makes it simple to add Safari Extensions to your existing app by using an App Extensions template. Easily develop your extensions using powerful, native APIs and web technologies. And coming this fall with macOS Sierra, you can sell and distribute apps with Safari Extensions on the Mac App Store. Learn more about Safari Extensions.

Take advantage of the new Messages framework in iOS 10 to create an app extension that lets people interact with your iOS app directly within Messages. Users can easily create and share content, add stickers, make payments, and more, without leaving their conversations. And coming this fall, you can make iMessage apps available for download directly on the App Store for iMessage. Learn more about iMessage apps.