It's probably 6 years too late for Sarah but I published a blog post on this very topic earlier today. It's called 7 Lead Conversion Metrics You Should Be Tracking (But Probably Aren't). It explains how to measure the outcome of converted leads in different way. This includes tracking the contribution of opportunities from converted leads compared to opportunities created directly on the Account. Sarah, if you're stll involved with salesforce, this is for youhttp://garysmithpartnership.com/lead-conversion-metrics/ (http://​http://garysmithpartnership.com/lead-conversion-metrics/)