This Prowess Is All For Naught If You Don't Get The User Experience Right!

But, this technical, process, and management prowess is all for naught if you cannot design a compelling user experience (UX) that is useful, usable, and desirable.

Application Development Pros Are No Less Capable Of Learning UX Design Than Anyone Else.

Unfortunately, many application development professionals are unlearned when it comes to knowing how to design user experiences that makes users say "Wow!". It is not that they don't want to design great user experiences. They do. It is just that no one ever taught them how.

The Time Is Now To Take The User Experience Bull By The Horns.

User's increasingly expect and demand an experience that's valuable, easy to use, aesthetically pleasing, and emotionally satisfying. To be successful, app dev shops must build apps that win the hearts and minds of their customers.