Optimizing sales support materials.

Client: Graceworks Lutheran Services /Services:

Challenge

Graceworks Lutheran Services needed a welcoming package of marketing materials to attract prospective residents to their campus for rehabilitation, assisted living and nursing care.

Approach

B63 developed a cohesive, warm and inviting set of printed collateral that could be expanded as new services were added. All the pieces incorporated photography of actual campus residents to demonstrate Graceworks’ values of stewardship, faith, integrity, quality, equality and wholeness of life.

Pocket Folder and Information Tri-folds

B63 used a bright color palette to differentiate the individual services; and crafted informative, but friendly content to draw interest of potential patients/residents.

Floor Plan Illustrations

Illustrations of all the cottages and apartments were designed in a clear and concise manner for seniors to easily understand and compare their living options.

Intake Forms and Resident Guidelines

B63 developed a system of templates that incorporated a content hierarchy for easy reference and readability.