The Advertising Effectiveness conference looks at how to develop not just good advertising but Great advertising, that spikes sales fast. Participants will hone the skills needed to create advertising that's on strategy, maximize research in this age of accountability, measure ad effectiveness across all media and create truely memorable advertising that connects to the brand. For more information, contact: Carol Cooke at Brunico Communications for Business, Suite 500, 366 Adelaide St. West, Toronto, Ontario, Canada M5V 1R9; Tel.: (416) 408-2300 x462; Fax: (416) 408-2300; Email: ccooke@brunico.com; Web: http://www.strategymag.com/adeffectiveness