Niche: Package: Sports

Monetization: Amazon FBA

Monthly Revenue:$395,720

Monthly Net Profit:$86,904

List Price:$2,954,742

Multiple:34x

Summary:

This listing is for an Amazon FBA and ecommerce business created in March 2015 in the sports niche. The included Amazon Seller Central accounts feature 363 SKUs which are highly reviewed and bring in around 60% of the revenue. A branded Shopify site brings in 40% of the revenue. The 45,000 Instagram followers and over 160,000 Facebook followers give the business a strong organic social presence, strengthening advertising on these platforms.

The business focuses on a type of sports & fitness clothing, primarily for men. Three Seller Central accounts are set up for the US, Canada, and the EU. Due to a lack of focus which has lead to stock-outs, EU sales have not been included in the valuation, but are included in the sale. This provides a direct opportunity for the Buyer to pursue since European sales were high until mid-2018. The Seller has a plan in place to re-launch the EU listings in December 2018.

The Amazon sales are done through FBA. The website sales are 90% fulfilled with the help of an external warehouse based in the US. If the Seller runs out of inventory for a web sale, they have used Amazon inventory to fulfill some website orders. The business is part of Amazon’s Brand Registry program and the Seller holds trademarks for the US and Europe. The brand is in process of being registered for China as well.

The team is made up of a project manager, a logistics person, an advertising manager, a data person, a designer, and a product development person. SOPs have been created for each role and will be provided to the Buyer. The Seller also evaluates the numbers weekly, manages the data, and makes decisions based on this information. Every product needs some attention, but if KPIs are properly setup, it’s pretty easy to keep an eye on them and take necessary measures.

The project manager oversees the progress. The logistics person handles orders, finds the best way to plan for inventory, and makes sure the goods arrive at the US warehouse on time. The design person works on photos, Amazon listings, and website product details so that everything looks as appealing as possible. The advertising person is in charge of keyword research, preparing Facebook advertising campaigns, emails, and Amazon PPC and AMS. The customer support person handles the day-to-day contact by email, Facebook, website chat, or Amazon. Content is created regularly, and the Seller is in the process of hiring a few freelancers for this task.

*The Seller has an exclusive deal, which is transferable to the new owner, for specific patents. Two products are currently using this patent.

*The September decline was due to a lower ad spend on Facebook and due to the Seller trying out a new ad strategy to sell the business.

*Q4 is typically a high sales period for this business.

Start Date

1st of March, 2015

Assets Included in the Sale

Included in the sale of this business are:

Three Amazon Seller Central accounts

363 SKUs

Shopify account

Social media accounts

SOPs

Employee relationships

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required/Day to Day

The Seller currently spends around 30 hours per week overseeing the operations and creating the strategies needed.

Proof of Traffic

Opportunities and Risks

Focusing more on products geared towards women. The Seller is looking at launching more of these soon.

Expanding internationally. Though the business launched in the UK and Germany the focus was 99% on Amazon US.

Getting the products into retail stores.

Setting up an affiliate system.

Offering wholesale deals.

Sponsoring great athletes and getting exposure.

Using upsells and down sells. The Seller is currently working on this.

Seller Suport Includes:

The Seller is happy to provide 30 days of Skype and email support to ensure a smooth transition.

Support can be negotiated based on the Buyer’s skills and levels of understanding. The Seller would be happy to help and see the business thrive.

Reason for Sale

The Seller could use the cashflow.

Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $395,720

Average Monthly Expenses: $308,816

Average Monthly Net Profit: $86,904

* We are using the last 12 and 12 months respectively to determine the averages for each site included.