Editor Cites Mobile Phones, Web Site, Staffing

The redesign of the Washington Post five months ago - in which a decades-old policy against running photos of columnists was reversed - had an unforeseen consequence, according to Executive Editor Marcus Brauchli: It made the paper's diversity deficiencies clear.

"If you look at the faces of the bloggers and columnists, it's unfortunately obvious that we don't represent the community as well as we could," Brauchli told Journal-isms. "And the more your newsroom looks like the community it's serving, the more likely you're likely to have strong leadership in your community."

Nearly two years later, Brauchli has in place a diverse leadership team - no doubt one of the most diverse at an American newspaper. But he says of his diversity efforts, "We're not there yet." He adds that there are parts of the city that get little coverage, and he speaks specifically of the size of his African American staff.

That's important for a number of reasons. One is, as Brauchli says, because "diversity is good business." In his vision, African Americans can provide additional readers for the Post as it seeks to reach users of mobile phones - a technology that blacks have been quick to adopt. In addition, other Web sites serving the same community as the Post - he declines to name them publicly - skew "old white male," Brauchli said. "I say that's an opportunity."

In the top ranks and a rung down, there is gender and racial diversity as well as diversity of sexual orientation, he said. But Brauchli said that because decisions are "organic," it's not so easy to attribute specific actions to the diversity of leadership. For example, the Post recently ran a controversial front-page photo of two men kissing as the District of Columbia began accepting license applications for same-sex marriages. But he said, "There was broad consensus that the photo represented reality, was newsworthy and deserved the play it got."

Still, having someone with the sensitivities of Carswell over budget matters is consequential. "Shirley takes care that we're all mindful that salaries aren't skewed' in a way that disadvantages any group, Brauchli said.

He also said he relies on many journalists of color for counsel. Vanessa Williams, a Universal News Desk editor and onetime president of the National Association of Black Journalists, is in regular communication. She can be depended upon to protect him "against my blind spots." He teases playfully that one can "blame Kevin" for slowness in hiring journalists of color, a reference to Merida, and he praises Sugarawa for ensuring a diverse Universal News Desk, the hub of the newspaper and Web operations.

"We're changing the engine of a car when it's on the highway," Brauchli told Politico's Michael Calderone. "And we're changing the tires. And while we're at it, we're modifying the trim so it looks better, too."

The rationale for the rule about not featuring columnists' photos was that it was the words of the writer, not his or her image, that was important. But Brauchli maintains that "in this new era, readers want that pictorial identification."

It's not difficult to find Post journalists of color who don't need those visual images to conclude that more diversity is needed at the mid- and lower levels, particularly after the newsroom shrinkage resulting from the buyouts. Brauchli agrees: "The challenge is to create a diverse workforce several layers down."

The good news is that even after those buyouts, the Post is still hiring.

"I don't think anyone wouldn't know my basic view is you have to start by considering diversity," he said of the hiring process. "I want people to be really rigorous. You have to cast a wide net."

Tiger Woods Return to Be Broadcast in 3-D

"Considering the fact that his wife beat him up with a golf club for infidelity and his mistresses spent the better part of last week discussing his junk on the Howard Stern Show, Tiger Woods' upcoming return to the Masters was bound to be a media circus of epic proportions," Matthew Fleischer wrote Wednesday for MediaBistro.

"But it looks [like] any lingering chance of the broadcast world handling Tiger's return with the slightest bit of decorum has gone out the window ‚Äî cable provider Comcast will be offering this year's Masters broadcast in 3-D, all but assuring the event will be the biggest freakshow the mainstream sports world has ever seen.

Mikki Taylor Leaving Essence After 30 Years

"Essence is losing its longtime beauty and cover director Mikki Taylor, who is retiring after 30 years at the magazine (she celebrated the milestone last month)," Nick Alexrod reported on Wednesday for Women's Wear Daily. "Taylor will continue to contribute to Essence as editor at large, but her primary focus will be on growing Mikki Taylor Enterprises and her businesses, which include Satin Doll Productions, an image consulting company, and MT Communications, a strategic communications and branding firm.

" 'In the realm of beauty, Mikki Taylor's impact cannot be understated - not only in influencing the mind-set of African-American women, but in educating the beauty industry with key insights on how to best serve them,' said Essence Communications president Michelle Ebanks.

"Taylor's other notable achievements include authoring a book, 'Self-Seduction: Your Ultimate Plan to Inner and Outer Beauty,' and serving as a guest instructor at the Oprah Winfrey Leadership Academy for Girls in South Africa, as part of the school's Arts Workshop in 2007. Former Real Simple executive editor Corynne Corbett will be stepping in to temporarily oversee Essence's beauty department until a successor is found."

Under the headline, "Trouble at Essence?" a writer at Gawker.com saw more afoot than a mere retirement.

Broadband Plan Praised as Narrowing Digital Divide

"Initial reaction Monday to the FCC's long-awaited national broadband plan was positive, particularly from public interest groups," Juliana Gruenwald reported for National Journal. "The FCC detailed the document Monday and released the executive summary of the plan, which outlines six long-term broadband goals, including superfast connectivity to 100 million households and transforming the United States into a world leader in mobile broadband use and innovation."

David Honig, president and executive director of the Minority Media Telecommunications Council, said in a statement that the FCC ‚Äúhit all of the top priorities: closing the racial and economic digital divide, extending broadband service to the unserved and underserved, achieving universal adoption and literate use, and securing the full participation of minority business enterprises (MBEs) in the new digital economy."

"While saying his group 'strongly' supports the FCC's goals, Free Press Executive Director Josh Silver warned that 'to put the market to work for American consumers, the FCC will need to foster competition to drive down prices and drive up speeds. This will require confronting the market power of the cable and telephone giants that control the broadband market,'" the National Journal story said.

"Moore died Thursday of natural causes at a nursing home in Palm Beach Gardens, Fla., said his daughter Michelle Moore Peel.

"From 1958 to 1965, he trained his lens on the unfolding drama of civil rights as a news photographer for the Montgomery (Ala.) Advertiser and Life magazine.

"His shockingly graphic images ‚Äî of police dogs attacking protesters or marchers being assaulted by powerful water hoses ‚Äî helped propel what had been a regional dispute onto the national stage.

"As his photographs created national outrage, they quickened the passage of the Civil Rights Act of 1964, according to John Kaplan, a University of Florida journalism professor who wrote his master's thesis on Moore.

" 'He had the courage to stand up in the face of danger and let Americans know what was really happening, through his work,' Kaplan told The Times. 'That is why he is an unsung hero.'

"As Moore followed the struggle, he was known for his fearlessness and uncanny knack for capturing the most distressing images possible.

" 'To people who were really bigoted, I was the worst enemy, a Southern boy working for Life,' Moore told USA Today in 1991.

"Among demographic groups, women are more likely than men to see benefits both to themselves and to their communities, and more African Americans than whites or Hispanics perceive likely benefits from the census.

". . . In addition, while Hispanics lagged far behind white non-Hispanics and black non-Hispanics in their commitment to take part in the census, that gap has narrowed since January. Currently, 65% of Hispanics say they will definitely participate, up from 47% in January. That compares with 73% of whites (up from 61%) and 67% of blacks (up slightly from 57%)."

Black Entertainment Television plans a half-hour special on Sunday on "the severe under-count of African Americans by the United States Census," according to a BET announcement. "Hosted by Def Jam recording artist, Nas and narrated by BET News correspondent Jeff Johnson, BE COUNTED: BLACK AMERICA AND THE 2010 CENSUS highlights the everyday lives of African Americans and their journey to increase participation in the 2010 Census."

The program, originally scheduled for 8 p.m. Eastern and Pacific times, is now to air at noon. Jason Samuels is executive producer.

Serving as her own attorney, Franklin said in her court filing that she was "for nearly two decades. . . . a highly decorated academician" when she took part in the Freedom Forum Diversity Institute in Nashville, a diversity initiative designed to reach potential journalists who wanted to switch careers. She is African American and taught school in Houston.

A requirement of the program was that the student first secure newspaper employment, Franklin said, and she did so in 2004, in the Chronicle's neighborhood news department. However, as the sole caregiver for her son, Franklin said she told the newspaper that she could not work weekends. The Chronicle agreed, Franklin said, but "from the very beginning, Howard Decker (white male) and Greg Mays (white male) made it clear they did not like my work schedule." Franklin alleged that she was denied raises, her story ideas were turned down, and that after she complained, "was named in the Chronicle's reduction in force."

Her bylines ran in the paper from 2005 to 2007.

In 2008, the U.S. Equal Employment Opportunity Commission said it could not find any basis for Franklin's complaint.

Carl Guida, a lawyer for the Hearst Corp., which owns the Chronicle, said the paper denied all accusations and that the case was dismissed "with prejudice."

Frankln said she is still unemployed and has taken the case as far as she can. "I refused to accept the $10,000," she said, because she filed the case on behalf of single employed women. "There's a greater issue -- other women," she said.¬† Technically, the court said, the case is still open, awaiting closure.

"There wasn't much of anything groundbreaking or new that came out of Bret Baier's interview on Fox News¬†[Wednesday] night with President Barack Obama. But I wouldn't have missed it," David Zurawik wrote for the Baltimore Sun. "As much credit as I give Obama for taking his healthcare message to Fox News and staying on point, I also praise Baier for being [thoroughly] prepared and hitting a very [difficult] tone of being appropriately aggressive without being hectoring or rude. It was a textbook encounter of how the press should engage the executive branch of government." (Video).

"Michelle Obama has landed another magazine cover ‚Äî not for fashion, but for her Let‚Äôs Move! initiative," ABC News' Yunji de Nies wrote on an ABC blog. "The First Lady wrote the cover story for next week‚Äôs Newsweek. The March 22nd magazine cover shows the First Lady with an apple and title 'Feed Your Children Well: My Fight Against Childhood Obesity.' "

"Researchers, political satirists and partisan mudslingers, take note: C-Span has uploaded virtually every minute of its video archives to the Internet," Brian Stelter wrote Monday in the New York Times."The archives, at C-SpanVideo.org, cover 23 years of history and five presidential administrations and are sure to provide new fodder for pundits and politicians alike." The network formally announced the uploading of the archives on Wednesday.

Richard Prince's Journal-isms originates from Washington and is published Monday, Wednesday and Friday. It began in print before most of us knew what the Internet was, and it would like to be referred to as a "column." For newcomers: The words in blue (on most computers) are links leading to more information. The Web site BugMeNot.com provides passwords and user names to some registration-only news sites, but use may be illegal in some states. Any views expressed in the column are those of the person or organization quoted and not those of any other entity.