Speak to Win

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How to Present with Power in Any Situation

Author:
Brian Tracy

ISBN:
9780814401576

Publication Date:
31/01/2008

Format:
Hardback

Price:
$19.95

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Overview

Personal success expert Brian Tracy helps readers master the art of the winning speech—and use it to improve every aspect of their lives.
The ability to speak with confidence and deliver winning presentations can accelerate your career, earn people's great respect, and enable you to achieve your greatest—even the most seemingly impossible goals. But what many people don't realize is that anyone can learn to be a great speaker, just as easily as they can learn to drive a car or ride a bike!

As one of the world's premier speakers and personal success experts, Brian Tracy is the ideal instructor. In Speak to Win, Tracy reveals time-tested tricks of the trade that readers can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large audience. Readers will learn how to:

Brimming with unbeatable strategies for winning people over every time, Tracy lets readers in on his most powerful presentation secrets in this indispensable, life-changing guide.

About the Author

Brian Tracy (Solana Beach, CA) is one of the world's most successful speakers and consultants on personal and professional development, addressing more than 250,000 people a year. He is the author of many books, including The Power of Charm; Focal Point; Create Your Own Future; Eat That Frog!; and Goals.

Press Release

Learn the Secrets to Speaking Like a Motivational Pro:

From One of the World's Premier Speakers and Personal Success Experts, BRIAN TRACY

Over the past 25 years, Brian Tracy has delivered nearly 5,000 speeches and seminars to more than 5 million people in 46 countries. A celebrated and respected expert on sales, management, leadership, business strategy, and individual development and achievement, Tracy certainly knows how to charm, engage, influence, and motivate a crowd. At last, this best-selling author and noted consultant shares the secrets to succeeding at what he does best, with a passion, in SPEAK TO WIN: How to Present with Power in Any Situation (AMACOM, 2008).

"If you can learn how to drive a car, type on a keyboard, or use a cell phone, you can become an effective speaker and change not only your life, but the lives of your listeners, Tracy assures every reader, regardless of speaking skill or comfort level. "If you are a beginning speaker, this book will show you how to accelerate the process of speaking with competence, confidence, and clarity. If you are a more experienced speaker, this book will give you some of the most powerful techniques, tactics, and methods of great speakers in every area of business, politics, and personal life."

Written in Tracy's signature conversational, inspirational, and results-focused style, SPEAK TO WIN takes speakers by the hand and shows them how to prepare and deliver presentations that persuade people to think and act differently. As Tracy explains, his trusted principles and time-tested formulas apply to talks of every length on every subject, whether in an informal meeting or on an arena stage. After all, all outstanding speakers have the same goal: to sell their ideas to their audience while coming across as credible, captivating, and highly likeable.

Packed with step-by-step lessons, professional pointers, and insider tricks from the motivational circuit, SPEAK TO WIN teaches speakers the Tracy way to:

• Do the right research and homework to tailor your speech to the needs of the audience.

• Prepare speeches to meet a client's objective and exceed his or her expectations.

• Build and project self-confidence with the help of mental, physical, and vocal exercises.

• Start strong with any audience, even before speaking a word.

• Maximize the introduction and make meeting planners look and feel good.

• Connect with large crowds on a personal level and keep listeners listening.

• Respond to questions with ease, and prevent misunderstandings.

• Control the meeting space, with careful attention to sound, lights, and temperature.

• Use current events, anecdotes, and humor skillfully, while avoiding common pitfalls.

• Deftly incorporate and work with props and visual aides.

• End with a bang!...Leave the audience breathless and graciously accept their applause.

Tracy also devotes a chapter to mastering small-group presentations and negotiations, and another chapter to making persuasive sales presentations that pay off big. Practical, encouraging, and backed by the impressive credentials of one of the best professional speakers in the business, SPEAK TO WIN is an exceptional guide to speaking success.

ABOUT THE AUTHOR

BRIAN TRACY is one of the world's most successful motivational speakers, addressing more than 250,000 people a year. He is also a respected consultant and bestselling author on the subjects of leadership, sales, personal productivity, and professional development. His many books include The Power of Charm, Focal Point, Create Your Own Future, Eat That Frog!, and Goals. He lives in Solana Beach, CA.

About the Author

Brian Tracy is one of the most dynamic, effective, and successful speakers in the world. He has given more than 5,000 talks to at least 5 million people in 46 countries over the past 25 years. Last year, BusinessWeek listed him among the Top 10 brand names in the motivational speaking and training business. In terms of annual earning power, Tracy ranked behind only Stephen Covey, Tony Robbins, and Deepak Chopra, and ahead of Suze Orman, Zig Ziglar, Tom Hopkins, Dr. Phil, the Chicken Soup for the Soul guys, and Ken Blanchard.

As a consultant and author, as well as a speaker and seminar leader, Tracy specializes in personal and professional development, productivity, and achievement. He has worked with trade associations, local businesses, and global corporations—Bank of America, IBM, and Verizon, for starters—among hundreds of clients. He has written 45 books, and counting, which have been translated into 36 languages and are sold today in 52 countries. His acclaimed and popular titles include the Wall Street Journal bestseller Focal Point, The Power of Charm, Create Your Own Future, Eat That Frog! , and Goals.

In SPEAK TO WIN: How to Present with Power in Any Situation(AMACOM 2008), Tracy shares his time-tested delivery and preparation secrets with speakers of all accomplishment and comfort levels. On the strength of his lifelong experience—Tracy started talking and selling door-to-door before he reached puberty—and his passion for the arts of rhetoric and persuasion, he is an exceptional teacher. "Fortunately," as he acknowledges, "becoming a master speaker and business communicator is a learnable skill."

Tracy got serious about a career in sales at the age of 30—after dropping out of high school and spending about a decade wandering aimlessly. Moving from town to town across the United States and Canada, he worked—washing dishes, cars, and floors; toiling on farms and in factories; pumping gas; stacking lumber—to avoid starvation. Finally, he returned to his home state of California, landed a sales job, and committed himself to succeeding. To his surprise, Tracy discovered a way to achieve ambitious goals consistently. By concentrating his thoughts and efforts on "high-value" tasks with the greatest potential for reward, he soared to the top of his organization and far beyond. After succeeding in several businesses, Tracy decided to go into business for himself, teaching others his successful strategies, tactics, and mindset.

Brian Tracy is now the president of three companies and an online university, the Brian Tracy University of Sales and Entrepreneurship, offering training and certificates to ambitious people worldwide. Married and the father of four grown children, he lives in Solana Beach, CA.

SPEAK TO WIN: How to Present with Power in Any Situation by Brian Tracy (AMACOM, 2008).

How to Start Strong with Any Audience

(Even Before Speaking a Word!)

Brian Tracy's Tips for Commanding the Podium

Plan your introduction. A good introduction sets the stage for a great speech. It's your chance to let someone else tell the audience about your background and accomplishments. The focus is always on building expectancy and credibility so that audience members will lean forward, mentally and emotionally, with the attitude of: "I can hardly wait to hear what this person has to say."

Step up confidently. When you are introduced, step up to the podium and shake hands with the introducer. As soon as you have the stage to yourself, turn to the audience. Start with silence. Smile and sweep your eyes slowly around the room for a few seconds, as if you are really happy to be there. As you stand silently, smiling, the audience will very quickly settle down and wait for you to begin.

Look the part. Your appearance tells the audience how you think and feel about yourself. Your appearance also communicates to the audience members how you think and feel about them. People will make a decision about you in the first 30 seconds. Nothing about how you look—your clothes, your grooming, your stance—should distract from or diminish your message. As a rule, it isn't "cool? to get up in front of an audience dressed as if you had just been working out at the gym.

Build positive expectations. Your first job is to raise expectations. You want to make the audience members feel glad they came. You want them to be eager to hear more. You want them to like you from the start. The more likeable people perceive you to be, the more open they will be to your message, and the less resistant they will be to any controversial points or ideas you bring up.

Take charge immediately. When you stand up to speak, you become the leader. The audience wants you to take charge and be in control. Act as if you own the room and as if everyone works for you. Then, people will believe and follow.

Speak directly to the audience. When you begin speaking, focus in on a single person in the audience. Start off by speaking directly and warmly to him or her. Then, casually move on to another face, and then another, and another. This direct eye contact slows you down, calms your nerves, and helps you to develop a relationship with the people in your audience.

Be authentic and humble. The best way to be liked is to be genuine. If you feel a little embarrassed or overwhelmed by the positive attention the audience is giving to you, it's OK to show it. Try not to appear as if you know it all.

Adapted from SPEAK TO WIN: How to Present with Power in Any Situation by Brian Tracy (AMACOM, 2008).

Seven Winning Techniques of Master Speakers

High levels of energy and vitality. Excellent content and delivery. These qualities are what separate the top speakers—industry experts as well as marquee celebrities—from the mediocre ones. As one of the very best in the business, Brian Tracy knows what else outstanding speakers do, consistently. Here are seven of their winning techniques:

1. Meet other speakers. Top speakers listen to and learn from other top speakers. Attend every talk and seminar you possibly can. Observe how speakers interact with the audience and how they stand and deliver. Take notes.

2. Spend time studying, researching, and preparing. Top speakers learn everything they can about the audience members and the organization that hired them, as well as the subject of their presentation. Be prepared to spend 10 hours on reading, review, reorganization, and practice to give a one-hour talk.

3. Be clear about your objective. Top speakers know what the meeting planner wants them to accomplish. Always ask clients in advance what they would like people to say and do as a result of your talk.

4. Check out the location. Top speakers arrive early and check out every detail of the room, just as a general would study every detail of the battlefield. More often than not, you'll need to adjust or correct at least one of the three critical elements: the sound, the lighting, and the temperature.

5. Get to know the audience. Top speakers meet, greet, and get to know a little about their listeners prior to the talk. When members of the audience see you mixing and mingling with the crowd, they automatically like you better and become more receptive when you step up to the podium.

6. Learn the names of key people. Top speakers always learn the names of key people and then refer to them in the course of the talk. If you read something from the CEO in an annual report, feel free to put those words in his or her mouth when you're speaking to a group of managers. People are always flattered when you credit them from the stage.

7. Know how to get on and get off. Top speakers plan their openings and closings thoroughly and rehearse them over and over. Make a practice to review your introduction with the introducer. A first impression cannot be left to chance.

Adapted from SPEAK TO WIN: How to Present with Power in Any Situationby Brian Tracy (AMACOM 2008).

Review Quotes

"I'd like to draw your attention to the newest tome by Brian Tracy, titled Speak to Win: How to Present with Power in Any Situation (AMACOM, Books)....In addition to penning the "Management Strategies" column that appears in every issue of S&MM, Brian's one of the top 10 brand names in the motivational speaking business (sharing company with a couple of fellas named Covey, Robbins and Chopra). So needless to say, when the guy pens a text on giving killer presentations, you ignore it at your own peril....Whether Brian's dispensing advice on mnemonic strategies, speech cadence, body language or even the proper climate control for your meeting room, you'll find plenty of practical information here." —Sales & Marketing Management blog (http://vnutravel.typepad.com/soundoff/2008/01/lessons-from-th.html)

Sales & Marketing Magazine blog (January 2008)

"Now then, S&MM SoundOff may not be the most likely venue for a book review, but indulge me for a moment: I'd like to draw your attention to the newest tome by Brian Tracy, entitled Speak to Win: How to Present with Power in Any Situation (AMACOM Books)....In addition to penning the "Management Strategies? column that appears in every issue of S&MM, Brian's one of the top 10 brand names in the motivational speaking business (sharing company with a couple of fellas named Covey, Robbins and Chopra). So needless to say, when the guy pens a text on giving killer presentations, you ignore it at your own peril....Whether Brian's dispensing advice on mnemonic strategies, speech cadence, body language or even the proper climate control for your meeting room, you'll find plenty of practical information here. " —Sales & Marketing Magazine blog

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