About the Author

A seasoned consumer marketer specializing in retail, online, experiential and digital domains. Amit is leading Intel’s retail engagement in new and emerging retail facing sectors like VR, AR and Conversational Commerce among others. He has been at the forefront of integrating digital tools among OLR’s across the region, creating gaming experiential experiences for millennials and developing new consumer journeys meshing offline and online buying worlds.

Screen Age. Smartphone Era. Digital Generation. Call it what you like. The fact remains that today’s virtual hyper-connectedness is accompanied, paradoxically, by an unprecedented level of interpersonal disconnect in the real world. But a massive change is afoot and we’ve already been touched by it in one way or another. Now, it’s time to actively harness this shift. As we sink deeper and deeper into…

3 years ago, if a delivery person arrived at your doorstep with an order that you had placed 5 days prior, it would be considered on-time delivery. That’s no longer the case. Customers are no longer satisfied with waiting for their deliveries to reach them two days after the order has been placed. In fact, today, the demand for same-day delivery has picked up pace….

It has only been a couple of years since talk about the application potential of augmented reality and virtual reality in retail has started gaining momentum. And already, retailers are looking at a possibility where the two can be brought together in the same space through what is called mixed reality (MR), with the aim to differentiate. Looking at the pace at which the tech…

In the 2 decades I have spent in retail, I have seen it evolve tremendously. But it’s the changes that have taken place over the past 5 years that have particularly caught my attention. Retail is no longer a place where people buy products. It is fast becoming a space they visit for memorable experiences that have them coming back for more. These are not…

Retail strategies have seen a lot of changes over the last decade, moving from physical stores to online and mobile, including diverse methods of engaging customers ranging from VR and AR to chatbots. There has been a fundamental shift in user behaviour over the last few years, with a steady decline in interest in social media, being replaced by a propensity, especially in the millennial…

At Intel’s Retail Executive Conference last year, I spoke about the retail revolution and how retail growth is heating up across the world, with the APAC region leading the market, expected to account for 47% of the world’s consumer electronics sales by 2020. With over 60% of the world’s youth in Asia Pacific, millennials in this region are set to be the world’s biggest consumers…

(This post is a continuation of an earlier post on the changing face of Airport Retail) Airports are using technology to create engaging experiences for shoppers. QR codes, iBeacon technology, Virtual Reality and a host of other digital solutions are allowing airports to deliver added conveniences to passengers and boost their retail sales. Virtual Reality The latest in a plethora of digital possibilities to enhance…

Airport Retail, once a small sector of the retail industry, has taken off in the last decade, accounting for 44% of global airport revenues, projected to be worth $47.81 billion by 2021[i]. This exponential growth has been driven by the rapidly expanding middle class and the increasing purchase power in the new, emerging markets in the Asia-Pacific. From being transit points where the only attractions…

The retail industry is in the midst of a digital revolution and it is time for retailers to think beyond the established dimensions of the physical and digital space to connect with the customers. Consumers today are becoming far more cognisant, and product choices are thriving rapidly. The industry has thus evolved to furnish tailor-made solutions and retailers are persistently striving to provide an omniscient…

In this world of Millennials and the generation X retailers are expected to provide a 360° consumer experience across multiple online and offline platforms. The retail market is no longer confined to just selling a product anymore. Consumers today expect the retailers to think beyond the established dimensions of the physical and digital space and provide them with a holistic shopping experience. In an effort…