If I had three phrases to describe the female Baby Boomer, it would be assertive, results-oriented and affluent. Female Boomers are educated, seek immediate gratification and live longer than their male counterparts...More

It’s not enough to create a nice flier and offer prizes for leading participants to ensure the success of your motivational programming. You need to be creative, personalize your program activities and make members and your staff accountable to get the most out of your programs...More

It is widely known that Baby Boomers fueled the growth in health clubs in the 1980s, and it appears that they are coming back. In 1993, there were roughly 1.3 million health club members who were 55 and older....More

Over the past two decades, the fitness world has met the needs of a vastly expanding consumer base, creating innovative programmatic offerings in order to appeal to the largest portion of a diffused market....More

Don’t let anyone fool you—instructors are the group fitness program. Your instructors’ attitudes, work ethic, demeanor and appearance create the canvas for the classes you present. Instructors can make or break your program, so choosing, developing and taking care of your instructors is extremely important....More

What is “wellness” per se? There are many definitions, and 20 years ago, wellness didn’t exist. But today, the industry is growing fast, and the term “wellness” is being overused, abused and it is not being used in its appropriate context...More

Programs can set you apart from the other clubs in your market. They include core programs such as personal training, group exercise and membership-oriented programs such as guest passes and new member integration...More

The holiday season may be one of the busiest times for your local mall, but unfortunately, it can be one of the slowest times for your club. Just when members need that daily dose of endorphins the most...More

Experiencing the outdoors will change the way your clients/members feel about a cardiovascular workout. An outdoor workout gives a sense of accomplishment and exposes them to a local place they may not have known about....More

This is one area of your club that will be in a constant state of change. Hopefully these tips, many of which I’ve learned the hard way, will help you to bring more members into your clubs and keep your retention levels high....More

Michael Feigin, MS, CSCS, has been a leader in the fitness industry for 20 years as a personal trainer and group fitness instructor. He is the co-owner of Half Moon Pilates, a New York-based fitness business with studios throughout the New York ......More