BlueConic Steams Past the Competition in Q2

The customer data platform provider adds dozens of new customers and
doubles bookings amid a hot market for the CDP space.

July 25, 2017 07:00 AM Eastern Daylight Time

BOSTON--(BUSINESS WIRE)--BlueConic,
the world’s simplest and most accessible customer data platform (CDP),
announces robust growth for the second quarter of 2017, as the CDP
market accelerates. BlueConic, founded in 2010, achieved nearly 130%
year-over-year growth, and for the third quarter in a row more than
doubled bookings over the previous year. Since the start of the year,
BlueConic has added more than 45 new customers including: Moen, Franklin
Sports, Kiplinger, and Virgin Mobile.

The $300 million CDP market is in a period of high growth, with a 50%
projected annual growth rate in 2017 according to the CDP Institute. For
the third consecutive quarter, BlueConic has more than doubled this
benchmark growth projection for CDP vendors. The organization defines
the technology as: “a marketer-managed system that creates a persistent,
unified customer database that is accessible to other systems.” The CDP
Institute’s latest
report indicates upward trends in hiring and investing for CDP
providers as companies strive to deliver high-value, differentiating
customer experiences. Many companies today wish to conduct omni-channel
marketing and integrate prospect and customer data for better
personalization, but struggle given the vast number of systems across
the enterprise and the Web containing customer data.

BlueConic, with over 1,000 active users, was designed with these
challenges in mind. The platform collects intent, preference, and
behavioral data about individuals, across devices and channels, and acts
on it in real time to deliver personalized content and experiences. The
company achieved record
sales and customer growth for the year 2016 and was the only CDP
identified by Gartner Inc. in its latest "Magic Quadrant for Digital
Marketing Hubs" report.

“The biggest value I see in a CDP like BlueConic is that it overcomes
two major analytics challenges,” says Scott Kennedy, Director of
Business Intelligence and eCommerce Analytics for Franklin Sports.
“First, it facilitates seamless data pipelines between onsite customer
activity and other marketing tools. This allows my data engineers to
focus on other high value projects instead of scrambling to update their
Python code when the Facebook Ads’ API does an update. Secondly, my
digital marketing department isn’t ready yet to house the massive
amounts of data we see from our website on the user level in our own
database. At best, we would only hold on to website activity for
identified users. BlueConic broke down that wall for us.”

“Marketers need a tangible way to move toward a vision of better
integrated data to drive seamless experiences – one that doesn’t require
millions in new funding, multiple new resources, and months to years to
realize,” saysBart Heilbron, Founder and CEO of BlueConic.
“We’re excited to see our customers create a wealth of new opportunities
which were previously out of reach, by using our customer data platform
to overcome those common hurdles.”

About BlueConic

The future of marketing hinges on the ability to identify, understand,
and interact with customers on an individual basis. It is
BlueConic’s mission to drive better outcomes by translating intent into
insight to improve marketers’ actions. More than 180 brands, including
Boston Globe Media Group, RAEN Optics, America’s Test Kitchen, Scrubs &
Beyond, T-Mobile, Phillips and Lee Enterprises, currently leverage the
BlueConic customer data platform to drive cross-sell and upsell
initiatives, increase conversions and decrease waste to grow incremental
sales and revenue. Founded in 2010, the company is headquartered in
Boston, with offices in Europe. Follow us on Twitter @BlueConic and
“Like” us on Facebook.