Get ready for the ride of your life because this book will rock your world. It is the best book on selling that I’ve read in 10 years, and I read all of them. This book debunks all of the so-called “axioms” about selling that you have heard throughout your career. The author “Keenan” (don’t ask, I didn’t) handles all of that sticky stuff that slows down—nay, just about kills—your sales effort.

At the recent AltiumLive event, Barry Matties met with PCB sales expert Tara Dunn of Omni PCB to discuss selling strategies for selling PCBs in the North American market. The conversation also covers strategies for staying competitive through a generational shift in the ownership of PCB shops, and the importance of supply chain communication and building relationships.

Special Coverage

Real Time with… IPC APEX EXPO 2019 Show & Tell Magazine
This special I-Connect007 publication is a supplement to our other monthly magazines and brings you exclusive, in-depth coverage of the recent event.
We invite you to download your copy now.