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we launch smartcards in Bristol...

Over the last few months we have been working with First in Bristol to develop the branding for their first ever smartcard.

It started with a meeting to understand its benefits. This led to some more meetings and an agreement of a name and the purchase of an associated domain. 'touch' was born. Next stop was agreement of the iconic Clifton Suspension Bridge imagery and a very 'First' colour scheme.

Follow that through with a website, adshels, a user guide and welcome letter - and you've got a cracking brand and campaign to showcase a real customer benefit.

If you're in and around Bristol 'touch' is coming to a bus near you really soon.