1. Ask Questions

“It’s not enough to be broadcasting promotional messages — brands should make an effort at engaging with their audiences. Asking questions is a great way to kick off that two-way dialogue.” – Erica Swallow, Mashable

2. Don’t Over-Automate

3. Don’t Make it All About You

“As a rough rule of thumb, post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do mention a product or service, try to do so in a helpful way.” – JD Lasica, Socialmedia.biz