Tell them what they want, what they really, really want …

Media: BillboardClient: Army National GuardIndustry: MilitaryPublished: Available Nationally

Comment: Billboards sometimes become a challenge because some clients want to pack as much information as humanly possible into the space allotted. And billboards are pretty big spaces. That wasn’t a problem with this one. All it took was two words to convey to our 18-24 year old target demographic that the Guard was all they needed to get the respect they so clearly deserve.