Ever need to know which stories were most popular
in just one section, or which authors wrote the most
posts in a month? Instead of using URLs, Parse.ly
organizes your dashboard by Posts, Authors, Sections,
Tags and Referrals, making it easy to find answers to
these questions in seconds.

List View

See the most popular posts, authors, sections,
tags or referrals in the time frame you select.

Filtering & Content

Need to get more specific? No problem. Select
the filters you need to see the right information.

Sort by Metrics

We don’t believe in a golden metric. Select
metrics that work for you, and compare them
in context.

Trends are helpful, but you can learn a lot from the audience of
an individual post or author.

Post Details

Each article and post on your site has a unique audience.
Figure out what that audience looks like, and how it compares
to the site as a whole. See exactly where the readers came from,
including individual tweets or links from other sites.

Author Details

Comparing authors to each other can be like comparing apples
and oranges. Our author page lets you see a summary of each
author’s articles and audience.

Historical Data

Need to know more than just how your site is doing
right now? In addition to real-time data, Parse.ly
makes it easy to view up to two years of historical
data.

Reports

Organizing and sharing reports is the best way to
distribute data to a group, but sharing reports can
be cumbersome and time consuming in most analytics
platforms. Anyone can set up or distribute a
report in Parse.ly in a few clicks and share with
the people who can act on the data.

Top Listings

See the top stories, authors, sections or tags
in a list format.

Site Overview

Summarize key site statistics, referrers and
changes over time.

Audience Overview

Compare new and loyal audiences and their
change over time.

Evergreen Overview

Find stories that attract readers long
after their publish date.

Weekly Digest

Check in weekly on high-level metrics, referral
sources and best posts for an author or section.

Performance Report

Compare metrics for a specific piece of metadata
(author, tag, section) to a previous time period.

Site Stats Over Time

Daily, weekly or monthly breakdowns of views
and visitors for the entire site or a specific
section.

From the newsroom wall to your pocket, keep in touch with
your site wherever you are. In addition to the web dashboard,
Parse.ly includes dashboards designed for TV screens, an
overlay view for tracking post performance directly on your
site, and a native
Parse.ly iOS app with support for both the iPhone and iPad.

There’s more to Parse.ly than our dashboards. Using audience analytics
helps you create personalized experiences, more relevant suggested
content and better ways to drive readership and revenue.

Parse.ly API

Use the data already collected and analyzed by Parse.ly
to build relevant recommendations or show sponsored
content to the right people at the right time. Ready
to do more? Layer analytics into an in-house CMS or
build an award winning advertising unit.
See API Examples

Partner Integrations

It takes a lot of technology to run a website. Parse.ly
partners with other companies to make sure you can connect
all the dots between readers and revenue. Headline test
directly in the dashboard with Optimizely, or dive into a
site redesign with one of our agency partners.
See our Partners

Data Warehousing

For teams that are willing to dig deep into all the data
Parse.ly can create, we offer access to full data warehouse
solutions. Truly power your digital content business through
data.

Talk to Parse.ly

See the Parse.ly dashboard in action and find out how the
insights it can bring to your team will help you with your
audience goals. Fill out the form below and we’ll reach out
to schedule a time to talk!

Thank you for signing up!

We're excited to partner with you and
help you reach your website's goals.

Get Started with Parse.ly

A member of our team will reach out to you about
your chosen package and get you set up with our
support team.

Wondering how other industry-leading media
organizations use Parse.ly? Download one of
our case studies to
see what best practices you can apply to your
business.

Implementation Details

We work hard to make sure that you can use Parse.ly
from day one to provide valuable audience insights to
everyone on your team. Visit
our set-up documentation to
learn how implementation works and what our API can do
for your site.