A Home To Fall In Love With

About Sweden With Love

Sweden With Love is a lifestyle site from former People magazine editor Ulrica Wihlborg. The site encompasses mindful-living tips, home tours, celebrity interviews and a plethora of original photography.

Sweden With Love‘s in-depth celebrity interviews have graced the front page of Yahoo! and been featured by some of the world’s largest media outlets including People.com, Life & Style, In Touch magazine and US Weekly. They have also been promoted on social media by People.com (7 million Twitter followers), Entertainment Tonight, Life & Style.com and Wonderwall MSN, as well as shared on Facebook and Twitter by the featured celebrities to reach millions of readers.

Sweden With Love‘s features are always with cooperation and often photographed exclusively for the site by some of the world’s top photographers, including award-winning film photographer Elizabeth Messina, Pulitzer Prize-winning photographer David Hume Kennerly and VII Agency’s Ron Haviv. The site is founded on the same principles of accuracy and journalistic integrity that Ulrica practiced during her longtime tenure at Time Inc.

Ulrica has landed advertising with multinational companies including Method, Pottery Barn Kids, Yes To Carrots and more. Sweden With Loveis a registered trademark with the U.S. Patent and Trademark Office.

Swedish Country + California Cool

How do you design a house that makes you feel at home — loved, peaceful, grounded — while merging two of the world's most desired interior design styles? Finding that harmonious mixture, and making it work beautifully, is what Ulrica Wihlborg's new project is about.