The singer revealed that the album' would be titled 1989, after the year of her birth and a nod to the decade that inspired her music. The album's artwork is a simple Polaroid picture of the star, another throwback to 80s culture.

The 24-year-old said that her new album is a product of two year's work. "I like to work on albums for two years, because I feel like two years gives you enough time to grow and change ... this is a bit of a rebirth for me."