The comic and his writing partner Evan Goldberg unveiled two major projects at the annual hipster get-together in Austin, Tex. — and both are about going rogue.

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The pair premiered a work-in-progress screening and launched the first trailer for their raunchy new animated comedy "Sausage Party" — which stars a cast of anthropomorphic groceries trying to escape the clutches of a suburban woman before she turns them into dinner.

In the profanity-riddled teaser, talking hot dogs, potatoes and buns revel over the idea of finally being freed from their supermarket shelves and taken home by a loving owner.

WARNING: VIDEO CONTAINS EXPLICIT LANGUAGE

Seth Rogen (left) and Evan Goldberg are two of the stars of SXSW after unveiling two new projects. (Mike Windle/Getty Images for SXSW)

But it isn't before long that they learn their true fate — as the trailer quickly breaks into a montage of a screaming potato being skinned, a horrified lettuce head being ripped in half and a pair of fleeing baby carrots being tossed into the woman's mouth and violently smashed by her chewing teeth.

The laugh-seeking duo of Rogen and Goldberg also debuted the first episode of their upcoming comic book TV adaptation series "Preacher" — which was met with a chorus of laughs from viewers.

Rogen and Goldberg — lifelong friends — said at a post-show seminar that they've been eager to turn the comic about a conflicted Texas preacher possessed with supernatural powers into a television series for a decade.

Rogen and Goldberg received rave reviews for their first episode of “Preacher.” (Mike Windle/Getty Images for SXSW)

"We read the comic book from when it first came out, and as soon as we had any power in Hollywood, we tried to make it," Rogen said at a post-premiere seminar at the Texas festival, according to Variety.

"It's always been in the hands of more successful and more talented people than us, and somehow they all f-ed it up and it rolled downhill into our laps somehow, which I'm very grateful for."

The first episode of "Preacher" is slated to air on AMC on May 22. "Sausage Party," meanwhile, hits theaters on Aug. 12.