how do you make data viz tell a story?

30-Years of Super Mario Bros!

In collaboration with AdMob by Google, we created an infographic to celebrate the 30th anniversary of Super Mario Bros. This playful timeline follows Mario from his super beginnings in Super Mario Bros. across many platforms and into the current day with Super Mario Maker.

Along the way, each “Google 1-UP” sheds light on the data behind the phenomenon while “Warp Zone” callouts highlight fun pieces of Mario trivia. The graphic generated record traffic on the AdMob blog. On top of that, Nintendo shared the graphic on their social channels, reaching millions of fans.