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Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy

Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using online library resources, and the Internet, respond to the following:

· Give an example of a product or service where the target customer is part of the supply chain.

· Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.

· Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.