Anna Simpson

Director and Chief Innovation Coach at Flux Compass

Anna Simpson is Director and Chief Innovation Coach at Flux Compass, supporting companies and individuals to navigate change and build long-term resilience. She is also Curator of The Futures Centre, a worldwide horizon scanning community tracking change for sustainability, and co-founder of Circular Community Hong Kong.

Anna has published two books, most recently The Innovation-Friendly Organization (Palgrave Macmillan, 2017), asking what cultural elements support change. Her first book, The Brand Strategist’s Guide to Desire (Palgrave Macmillan, 2014), challenged brands to shift their emphasis from sales to fulfilment.

With a background in journalism, Anna was previously Editor of the sustainable solutions magazine, Green Futures. She has worked in London, Delhi, Singapore and now Hong Kong.