No one likes to admit to or think of oneself as prejudicial or racist.

There is no such thing as prejudice, racism or bigotry. They are mere fabrications of an elite and liberal media!

At least this is what a former student of mine in effect argued to his class of peers several years ago. From his Deep South, predominately white, and socioeconomic sheltered childhood, to his burgeoning young adult affinity with Joel Osteen’s prosperity Christianity and Mike Huckabee politics, this young man became near incensed on several occasions during the semester when he felt our collective, yet honest class discussions on matters of race and stereotypes was unfounded, merely perpetuating long since left behind racial antagonisms.

My student’s opposition to discussion merely supported David Shipler’s statement in A Country of Strangers: Blacks and Whites in America–

“Fears and assumptions, often far beneath the surface prevent honest discussion from taking place. When it comes to race, we do not know how to talk to one another.”

Regrettably, this young man’s denialism and lack of awareness of the often subtle and nuanced versus overt prejudice and racial bigotry still pervasive in many parts and communities of the United States isn’t exceptional, but rather, representative.

For instance–and what prompted this blog to begin with–the December 2013 issue of The Costco Connection, contains a section entitled “MemberConnection / Changing the World,” in which several short paragraphs highlight individual Costco members’ social development non-profits.

One piece entitled, “A Dream Made Real,” focuses on “The O’Brien School for the Masai” situated in rural Tanzania, yet begun and operationally managed by a woman and her daughter from Hinsdale, Illinois.

According to Fran Schumer, Costco Connection writer, the O’Brien School “stands as a testament to how one (read: American) woman, with the aid of family, friends and anonymous well-wishers, can transform a village.”

Schumer quotes the school’s founder, Kellie O’Brien, as saying, “Living in a dung hut does not determine who you can become in this world.”

Translated: “Rural Tanzanian Masai live in genuinely shitty houses, but this unfortunate reality need not restrict their evolutionary and prosperous development! With our help an entire (read: uncivilized or backwater) village can be transformed–i.e., ‘developed’–and from this benevolent act of ours future Tanzanian leaders will be educated and shaped by our (read: white, American) core values and worldview.”

The issue I’m focusing on is not whether international aid or kind and well-intentioned donor benevolence, in this case a gift of education, is wrong or misplaced. After all, and understandably so, few, if any resource struggling people would look a gift horse in the mouth, including the Masai community where the O’Brien School is located.

Should it be of any importance, I self identify as bicultural. That is: I am a white, Texan, North American, Protestant, middle-age male, who spent many years of childhood and adulthood in Kenya, Tanzania and South Africa.

It’s because of my shared white identity that this blog is intentionally and disproportionately pointed at my own “white America,” maybe, even, especially, “Christian America,” the likes of Franklin Graham, who frequently spews vitriol against anyone “non-Christian,” especially Muslims and Islam. This blog speaks particularly to the white elephant of “white attitude” toward difference.

I hope it goes without saying, that despite my stated focus above, I believe prejudice and racism to be a universal reality (common to all of the world’s people) and circular (e.g., blacks discriminate and are prejudicial against whites, too).

The relevance and particularity of speaking to white America lies in our to date disproportionate global power/influence in all matters social, economic, media, political, military power, etc.

In The Costco Connection, both the writer and the non-profit founder express disrespectful attitudes toward the “different other”–a community of Masai in Tanzania–attitudes that are paternalistic and prejudicial, yet also most likely unbeknown to them, i.e., they’re unaware, unconscious of their prejudice.

Their personal attitudes toward and perceptions of the “needy Masai,” is in full public display because of their choice of words and manner of expression in a printed magazine. It could be argued that it also reflects negatively on a corporate institution because Costco’s editorial team failed in its censorship responsibilities prior to the publication of its December issue.

Perhaps most revealing in terms of attitude, however, is O’Brien’s reason for why she and her daughter founded the school in Tanzania–

“There comes a point where you go from success to significance.” Translated: After you’ve made your millions–enough to live comfortably for the remainder of one’s lifetime without formal employment–it’s time to focus on your legacy. If you can help needy people living in needy countries, so much the better!

As I read this short piece I wondered whether O’Brien ever paused to consider whether or not a traditional Masai or African house, aka, manyatta or rondavel hut made with mud, dung, sticks and thatch is considered a negative and inferior existence to so-called European architectural development by those who live in them, as she intimates?

An atypical African rondavel

For example, Frances Colenso, wife of John W. Colenso, nineteenth century bishop of the Church of England in what is now KwaZulu-Natal, South Africa, remarked in an 1880’s letter to a friend–

“The (Zulu) Chiefs, who have some of them never been in a square house before, did not appreciate the comfort of it at first—they thought their round huts with a fire in the middle much more snug, and described a square house as a ‘collection of precipices’ with a hole in one of them where the fire was laid.”

Similarly, yet thirty years prior, an American missionary by the name of Hyman A. Wilder, wrote to his U.S. constituents–

“When we tell them (Zulus) of the advantage of civilization; & of the happiness & comfort & skill & wonderful works of christianized (read: civilized) nations it seems to excite only a brief stupid amazement & reverence, but awakens no emulation, no desire to be different from what they are.”

It’s a fact that early colonial and missionary effort included teaching Africans “practical information on sitting in chairs, eating off plates, and building square houses.”

Regrettably, what used to be widespread and overt racial antagonism, such as depicted in the movie Mississippi Burning, has subsequently become more insidious, cloaked in jokes, quips, even political satire.

Two “small” and personally experienced incidents, which reflect how prejudice slides below the overt racism radar, occurred in South Africa and sadly involved a person who should live above the line of decency: an American pastor, as well as executive director of a Christian non-profit focused on vulnerable children.

During a visit to South Africa he was introduced to our domestic (house helper) worker. Since his last visit we had hired a new lady, because the former domestic wanted to relocate 550kmback home to her husband and child, whom she had left years previously in search of work in Johannesburg. After being introduced by my wife, this man’s scoffing comment to my wife (in front of our African friend) was, “How many of ’em have you gone through?”

“One of ’em” – our friend Precious

On a separate occasion, this pastor/ED met with my multiracial colleagues at the University of KwaZulu-Natal in Pietermaritzburg. The director of the children’s research and development non-profit was soon-to-be visiting the United States and planned to include a trip to Houston where this man lived.

My Belgium director friend enquired of the pastor/ED whether he would have any trouble proceeding through Houston’s airport immigration check-point with his dual Belgium and South Africa passport. The response was, “You won’t have any problems. Butit would be easier if you were black!”

My hoped for purpose in writing this blog is similar to the author of American Indians and Christian Missions: Studies in Cultural Conflict. That is, it is not to condemn white America, white Europe, or white any country, but to facilitate understanding between people, which in turn, hopefully, will lead to greater awareness of our respective life realities, and lead to a new spirit of mutual responsiveness and empathy.