How big should a young firm think?

Publication

Publication

RSM Discovery - Management Knowledge
,
Volume 34
-
Issue 2
p. 8-
9

These days, more and more companies are “born global” – that is, instead of starting out thinking of their market as merely their city or their country, they look at the whole world and see potential customers everywhere.

This article draws its inspiration from the paper Geographic Diversification and Survival of Born-Globals written by Pankaj C. Patel, Giuseppe Criaco and Lucia Naldi and published in the Journal of Management, Vol. 44, No. 5, May 2018. DOI: https://doi.org/10.1177/0149206316635251