If your site has over 50 conversions per day you qualify to participate in our case study program. Contact us here to have a chat and learn how you can get 3 months FREE usage of UserStats.

What exactly does UserStats do?

While Google Analytics allows YOU to see your visits and goals stats, UserStats allows YOUR VISITORS to see how popular and active your site really is. By showing verified UserStats™ on your pages you will make your site look like a busy restaurant during lunchtime - putting your visitors' mind at rest and allowing you to grow conversions, engagement and sales.

"UserStats has the potential to be a really great tool for you and your business. If you’ve been struggling with conversion rates or just want to see a nice little bump on your site, why not head over and give it a shot?"

"UserStats taps into the power of social proof by allowing websites to display the current activity happening in real time on their website: think downloads, visitors, purchases and more."

What type of stats can I track and display with UserStats?

With UserStats you can track and display any of the following stats:

Sign-ups and Subscriptions

Orders

Downloads and Installs

Bookings

Requests

Every UserStats widget also shows the following 'real-time' stats:

"# users are looking at this page right now."

"Last stat was tracked # minutes ago"

UserStats allows YOUR VISITORS to see how popular and active your website really is. With no hardware. Almost no IT involvement. And no strings attached.

Secure and responsive design

UserStats widgets are fully responsive - working beautifully on all phones, tablets and desktop browsers.

The script you place on your site is hosted on world-class data centres engineered to deliver top performance and reliability. It also loads asynchronously, so it will only load after the rest of your site has already loaded - so it can never affect the performance and speed of your site.

Questions we're asked a lot...

Will the widget show if I have low stats?

UserStats widgets feature a 'minimum threshold' system - so stats are not shown until they reach a large enough number. You can also manually control whether a widget appears or not - allowing you to wait until you have enough stats before you start to show the widget.

Isn't it a bad idea to show my stats to competitors?

The stats you share with site visitors are not directly 'actionable' to your competitors i.e. they cannot be used to put you at a disadvantage. Instead they will deliver better conversion rates and more sales - allowing you be one step closer to 'out-converting' your competitors.

Do I have enough volume for UserStats to work for my business?

UserStats will work for you no matter the volume of orders, bookings or signups you have. Naturally the higher the volume the faster you can start showing your widget. As soon as you create an account our support team will assist you with advice on where and when to show your stats.

Why don't I just build it myself?

Building a system to track and display stats is no easy feat - it took us several months and thousands of dollars to build our platform. We're also sure you would rather have your dev resources working on what matters most - your product or service. Moreoever, the UserStats widget and trust mark is seen by thousands of users everyday and our team manually verify each stat that is created on our system - making your stats far more trustworthy.

The Story and Science behind UserStats

The UserStats Story

Over the last 10 years Dr David Darmanin (creator of UserStats) has consulted and grown multiple web businesses - generating hundreds of millions of dollars in new revenue. During this time, one of the most interesting discoveries Dr Darmanin made was that showing usage numbers (proof) to site visitors led to an increase in the number of prospects that converted into users or customers (conversion rate).

Despite the great results he achieved by leveraging this Social Proof Dr Darmanin noticed there were 2 key challenges to successfully displaying usage stats on websites:

1) It took client dev teams too long to build and maintain real time stats for the site
2) User tests showed that site visitors were unsure if the stats were trustworthy

In late 2013 Dr Darmanin secured investment and top talent to build a tool to solve these problems. UserStats was built with simplicity in mind - by simply adding a tracking script (similar to Google Analytics) to a site and setting a goal to track any site owner can have live stats displayed on their pages within the hour.

Dr. David Darmanin

Conversion Rate Expert and Founder of OptimizationLab

Robert B. Cialdini

Regents' Professor Emeritus of Psychology and Marketing
at Arizona State University

The Science behind Social Proof

Social proof is one of Robert Cialdini's six principles of persuasion, (along with reciprocity, commitment/consistency, authority, liking, and scarcity) which maintains that people are especially likely to perform certain actions when they relate to the people who performed the same actions before them.

Darmanin's findings confirmed the principles laid out by Professor Robert Cialdini - in his book 'Influence - the Psychology of Persuasion' i.e. people will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic!

What's being said about Social Proof:

"In the age of the social web, social proof is the new marketing…the best way for new users to learn why your product is great, and to remind existing users why they made a smart choice."

Aileen Lee on TechCrunch

"Whatever your website or digital business does, you need to think about how to 'Social Proof' it."

Ruslan Kogan, FastCompany

"Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy "

Pamela Vaughan, HubSpot

Who is using Social Proof?

Here are just a small sample of top sites and brands that are leveraging Social Proof by showing user statistics.
With UserStats you can have the same technology at a fraction of the cost.