Early Bird 10 Mile Run

Earn your worm.

The Early Bird is a running event from Pink Gorilla Events, the premier athletic event production company in the Midwest. We were approached by Pink Gorilla to help brand a new event on an extremely tight timeline. The goal: Conduct an event that attracts early bird runners (and drinkers) and 40-something soccer moms, who are part of the brunch crowd, and swear they are still cool.

For the logo, Pink Gorilla wanted a wordmark that fit in with their family of other events, while keeping unique enough to standout and be identified as the best running event of the spring. Using a custom font with stylized lettering, a slight tilt and subtle texture accomplished just that.

Note: This video was produced 100% by Pixel Bakery Motion Studio – they are awesome. I had nothing to do with the animation or video production. Using this as an example of the brand coming to life!

The tagline “Earn Your Worm” was the theme that wrote the story of the icons…a smart and crafty worm seemingly always one step ahead of the eager and bumbling bird.

The entire branding project included logo design, shirt design, medal design and an icon set to be used throughout various marketing pieces.

Note: I had no part in the design of this website. Simply using it as another example of the brand coming to life!