Translating Netflix-speak Into Consumer-talk: "You WILL Pay Us More Money"

Netflix, a service we personally subscribe to, just sent us an "important membership information" note about price increases. It's Friday afternoon...after 4 p.m. and most people are trying to get their weekend started, not read "important membership information" notices.

The note, in part, reads:

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In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your streaming plan and price will not change for two years.

It seems to be a nice "Hey, we're not raising your rate!" message. Actually, those of us fluent in Netflix-speak know that isn't what it's saying at all. Translated into consumer-talk, the message means "We for sure as hell are going to raise your prices in two years, so get ready."

And "Anyone who isn't already a Netflix subscriber can plan on paying more right now."