Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some regular processes to ensure top performance from your paid search campaigns.

Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data privacy concerns. However, a recent experience with Google Analytics was so positive that he wants to know what you think.

As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of successful PPC specialists. If you can find one with all these traits, hire him/her on the spot.

Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns.

Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in search advertising, provides some legal insight on how search marketers can handle problems that arise.

A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your paid search campaign in a short amount of time. Find out how to resolve the problem swiftly and effectively.

See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach to SES NYC, while gathering tidbits of search advertising advice.