Aaron Levie, co-founder and CEO of Box.net, leads an organization seeking to let everyone have the freedom to share content, from anywhere, through the power of cloud computing. Beyond individual users and small businesses, Box.net has also shown the value of their platform to a growing number of enterprise customers.

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According to Aaron Levie, CEO and co-founder of Box.net, successful startups need to be agile when testing ideas in the market and quick to shut down ideas that don't work. Beyond the power of learning to "fail fast," Levie advises close examination of who you are actually competing with to discover ways to innovate that competitors may not be built to do.