6 Important Instagram Marketing Tips

Instagram is a social media platform that is getting more and more popular with time. There are a lot of users who have already switched their interest from Facebook to Instagram. Billions of posts are being uploaded on Instagram every day, and that is why provides more engagement and extensive user-base than that of Facebook and Twitter.

Instagram isn't all about getting followers. By opting for the marketing tips associated with Instagram, sales can be multiplied by the most considerable extent.

Following are a few tips on Instagram that can help you drive more engagement and sales:

1. Create a compelling Instagram Profile

The first step is to make a business profile on Instagram, and prepare a short yet informative bio, so that people may know what they'll be getting from your side. You may also add your brand reputation to the bio including with the associated link that connects to your website directly. The Instagram profile should be made attractive enough to gain more and more followers with time and to persist the old ones. You can modify your bio on areal-time basis, and can also change the mentioned link accordingly.

2. Locate bloom to your posts by adding value to them

Upload valuable posts to your Instagram account so that people may get something that is totally different from all the other accounts. Maintain a profile that has value added posts rather than sales-centric posts.

It is essential to opt for the appropriate hashtags so that the visibility gets widen up. There are many mobile apps available that help you find out the most popular as well as trending hashtags. If you're maintaining a business profile, then don't use more than five hashtags. Resize your images as per Instagram's picture resolutions (three options for now), and then post them so that the image doesn't get lost in the display. Take an example from other's content and try to add more value to yours and then upload it to get better results.

3. Make the most use of Instagram's features

Instagram proposes with many features that can be used to make an engaging profile. Some of the most used features are stories, various filters, and direct messages. There are several new features that Instagram has introduced just now, which are, selfie filters, hashtag stickers, and video options (latest of which are superzoom and rewind). Focus on using all of the Instagram features time to time to enhance your business's sales.

4. Link other social media profiles

Instagram's posts can be linked to different social media profiles that include Facebook, Twitter, and Tumblr. Other social media platforms can be also connected to Instagram. Engagements, as well as traffic, can be increased by connecting all the social media platforms. One post will be posted simultaneously on all the social profiles; it will increase productivity, reduce extra labor, and save time. Cross-promotional tactics help in expanding the reach to your posts.

5. Grow your followerbase

By increasing your follower base, viewers can be increased, and in turn, more traffic is generated on your profile. Using the suitable hashtags with this would be more efficient to amplify reach to your posts. To grow the audience, it is essential to post informative content with compelling images so that more and more followers get attached to your profile.

6. Analyze the results

Nowadays, a lot of Instagram tools or apps are available, through which the results can be measured. Thus it is effortless to check what is working efficiently for you and what is not. Using these tools, you can analyze the essential data that may lead you to massive success. You can also monitor views and frequency of your posts, and then schedule them to provide you with the maximum possible engagement.

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