Avaiable now !!!!!! THE FOURTH PHASE DVD / BLU RAY / DOWNLOAD COMBO. From the creators of The Art of FLIGHT, Red Bull Media House presents The Fourth Phase, a snowboarding epic starring iconic athlete Travis Rice. While exploring the untapped backcountry of his native Wyoming, Rice plots a 16,000 mile course to follow the hydrological cycle around the north Pacific, where snow and ice create dreamlike landscapes on the towering mountains above. From the Japanese Alps to the volcanoes of Russia, and a spectacularly remote area of Alaska, Rice is joined by several of snowboardings most innovative riders including Mark Landvik, Eric Jackson, Bryan Iguchi, Pat Moore, Mikkel Bang, Jeremy Jones, Victor de Le Rue, Ben Ferguson, and more. Scored by Kishi Bashi, The Fourth Phase carves a fresh path by using an artistic blend of action, story and cinematography to bring this stunning 4K feature to life. This film is for anyone fascinated by the possibilities of adventure, of the natural world  of life. DVD / BLU RAY / DOWNLOAD COMBO

Last Friday during the 2014 Olympic opening ceremonies we were very surprised and excited to see The Pole being carried out by the Canadian (our home town) Olympic Team! The slopestyle coach, Toben Sutherland, was shown proudly walking out with the rest of the team carrying The Pole and with no doubt getting some really wicked shots!

The Shuttr is a remote control for your smartphone’s camera, which will put an end to awkward selfies and tracking down random strangers to take group shots.

The Shuttr pairs with your phone’s Bluetooth in seconds and there’s no need to download a third-party camera app since the Shuttr is compatible with the native camera app of all iOS and most Android phones.

Take great selfies, group photos and videos from as far as 30 feet. Use the included audio jack phone stand to position your phone in a freestanding position. Never be left out of a photo again!

The Shuttr is small enough to use as a key chain and has a battery life of up to 2 years, which means it will always be camera-ready, wherever you are.

Whistler.com featured The Pole in their local Christmas Gift Ideas post!

- Teenagers can be a finicky lot but one thing we know about the youth of today is they love to take pictures of themselves. In a world of “selfies” and “sick-gnar Point-of-view edits” no gift will stoke the teen ripper on your list like THE POLE. It’s a lightweight telescopic pole that fits in a pocket or stretches out to 72 cm(28”) to ensure your kid’s POV cam is at the perfect distance to get the shot. Montreal designers Platinum Distribution, in a stroke of genius, also placed a little fisheye mirror at the base of the camera mount so riders can see what the camera sees and make sure all their radness is in the frame.

Tired of missing the action because some else had the camera ? Looking a bit weird snowboarding around with a stick and a duct taped camera to get that epic powder day footage ? Tired of taking self-pictures of yourself with your arm only to get a double chin and your girlfriend cut out of the picture?

Time to get a POLE.

Platinum Distribution is pleased to announce the official launch of THE POLE.

THE POLE is a telescopic monopod that allows you to mount any type of camera to “Let you get in the shot”.

Made out of lightweight aluminum, The POLE is waterproof and tough enough for any sport you throw at it.

Each POLE comes with a quick release mount system that allows quick and effortless changing of any type of camera. A wrist lanyard keeps your POLE close to you in Snow and Water.

Switch from a POV Camera to Compact Camera in seconds. Mount a DSLR to capture concert footage. Take your POV camera surfing. You will find a million uses for The POLE. Fits all Gopro cameras and any camera that has ¼” hole.

The built in Mirror lets you see what your camera is seeing so you don’t miss your shot.

The POLE extends to 9 “ (22cm) and extends to 28” (72 cm). Total weight without a camera is only 3.75 ounces.

Small enough to fit in any jacket pocket or back pack, THE POLE goes anywhere you want to capture the action.

THE POLE will be shipping SEPTEMBER 30 with a $39.99 Retail Price .

For more information or to reserve your POLE : www.buythepole.com or facebook.com/PolebyPlatinum