In this episode of the Cognified Marketing and Selling podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. … Read More

If you’ve ever struggled with breaking through, fear or self -doubt, this episode of the Cognified Marketing and Selling Podcast is for you. Tyson Sharpe Emotional Fitness Coach was a fun guest to have on the show. Tyson Sharpe – … Read More

This interview on the Cognified Marketing and Selling Podcast with Michael Dobkowski of Glacial Multimedia was fun to do. Mike’s an engaging guy with lots of good tips about internet marketing, lead-to-consult ideas with patients and many other topics related … Read More

When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the … Read More

Failing in math is something I never did. Failing as a math business entrepreneur is something I know well. This story isn’t one of those, “I failed, now I’m uber successful, this is what I know now and here’s how … Read More

Only time will tell if private equity can fuel growth in ophthalmology. Are Dick Lindstrom and his partners at Minnesota Eye Consultants (MEC) the tipping point for the spread of the Mega Practice? Is this right for our industry? Private … Read More

My hair is now gray, and these are the 9 selling truths I’d teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I’d starve. … Read More

Seven trends may provide the answer to the question, “Will Millennials, LASIK and Cataract surgery technology influence Ophthalmology?” These emerging beliefs, commercial strategies and technologies portend an environment rich with opportunity for those who adapt and frustrating for those who … Read More

Everyone is interested in a “proven Success formula,” right? In 2009 Chris Guillebeau wrote 279 Days to Overnight Success. I recently came across this excellent work by listening to a book by Jane Friedman about publishing a book. What I like … Read More

The secret to success of any kind is elusive and much sought after. At present, the claim to a key to entrepreneurial success is what sells magazines, books and piques most people’s interest. I’m an easy mark for that sort … Read More