Information designs as a mediator in the transitions of oral information to digital information on public transport
Case of study: Integrated Transport System of Cali-Colombia City “Masivo Integrado de Occidente MIO".
Mario Fernando Uribe Orozco, Autónoma de Occidente University / Social Communication Faculty, Cali, CO

* An elevator pitch (or elevator speech or elevator statement - the term we prefer to use) reflects the idea that it should be possible to sum up unique aspects of a service, product or concept in a way that excites others - in the time span of an elevator ride.