“Suppose your daughter were dating someone you wanted to investigate at least lightly? If he’d been recently arrested, this would be information you’d want to know. The same with prospective employees.”

“When there is a crisis or challenge, the leader of the company needs to stand up and put a voice to their company, a face on it,” she says. “Going through this was traumatic, but it really did make us stronger.”

“Online-reputation companies generally try to bury bad reviews by boosting the search rankings of more positive information about a company. Tactics include publishing a series of online releases filled with positive news about the business.”

“There is nothing more heart-warming than receiving dozens of letters each year from clients.” These clients thank us for saving their businesses, their lives, and most importantly the lives of their families.

“Small businesses are expected to double spending on online reputation monitoring services over the next year to more than $700 million. These services promise to minimize negative reviews from crowdsourced sites.”

“Small and midsize U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more than double the spending in the past 12 months, according to BIA/Kelsey.”