Friday, February 3, 2012

Are you likable?

So you're like innumerable other brands and businesses with a Facebook fan page in their social media arsenal. Good for you, it's a step in the right direction. But, only if you're doing it right.

Do tell a story.

Don't broadcast.

Do be friendly.

Don't ignore feedback.

Do be personable.

Don't try to control the conversation.

Do contribute to the conversation.

Do be transparent.

Don't forget to post content.

Do be honest.

Don't automate content.

Do take action when you can.

Don't waste the time of your fans.

Do say thank you.

Don't forget your manners.

Yes, you're a business, but you're a person or people first. We're inherently social, so be a person when engaging and curating content that is valuable to your fans. Make it worth their while to like your fan page. Keep them coming back for more!