And in one of the most definitive statements yet on violence in American
culture, four national health associations link the violence in television,
music, video games and movies to increasing violence among children.

``Its effects are measurable and long-lasting,'' the four groups say in a
statement. ``Moreover, prolonged viewing of media violence can lead to emotional
desensitization toward violence in real life.''

The joint statement by the American Medical Association, the American Academy of
Pediatrics, the American Psychological Association and the American Academy of
Child and Adolescent Psychiatry was to be the centerpiece of a public health
summit today on entertainment violence organized by Sen. Sam Brownback, R-Kan.

``The conclusion of the public health community, based on over 30 years of
research, is that viewing entertainment violence can lead to increases in
aggressive attitudes, values and behaviors, particularly in children,'' the
organizations' statement says.

Advocating a code of conduct for the entire entertainment industry, Brownback
compared the statement to the medical community declaring that cigarettes can
cause cancer.

``I think this is an important turning point,'' said Brownback. ``Among the
professional community, there's no longer any doubt about this. For the first
time, you have the four major medical and psychiatric associations coming
together and stately flatly that violence in entertainment has a direct effect
on violence in our children.''

The Motion Picture Association of America and the National Association of
Broadcasters refused to comment Tuesday on the medical associations' statement.

The four health professional groups left no doubt about their feelings in the
statement:

"Children who see a lot of
violence are more likely to view violence as an effective way of settling
conflicts. Children exposed to violence are more likely to assume that acts
of violence are acceptable behavior,'' it said.

"Viewing violence can lead
to emotional desensitization toward violence in real life. It can decrease
the likelihood that one will take action on behalf of a victim when violence
occurs.''

"Viewing violence may lead
to real-life violence. Children exposed to violent programming at a young
age have a higher tendency for violent and aggressive behavior later in life
than children who are not so exposed.''

Brownback said he hopes the
statement will convince lawmakers that something has to be done about media
violence. And, ``I hope parents will look at this and say that they're going to
have to police their children's entertainment violence content the same way they
police what their children eat and other health issues.''

"Right now, the message we're sending children in the media is that
violence is OK ... that it's part of life and sometimes it's even funny,''
executive director Daphne White said. "We're even using violence for humor
now.''

Jeff Bobeck, a spokesman for the National Association of Broadcasters, said
television now has V-chips and a rating system to help parents take control of
what their children watch. "We think more parents need to control their
remote control,'' Bobeck said.

But White said the entertainment industry markets video games and toys to
children based on R-rated movies, has increased the violence in movies and shows
that are rated for children and even previewed adult-oriented movies during
children's G-rated movies. ``The industry has been actively marketing adult
stuff to children while saying it's the adults' fault,'' she said.

Copyright 2000
The Associated Press

QUOTES
TO REMEMBER

Most reporters are very sympathetic to gun-control agendas and will skew or lie outright about facts to promote them. — DENNIS CAUCHON, USA TODAY

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