But if you live in South Korea, you may want to hold off on the camping chair and sleeping bag — in what is becoming an annual tradition, consumers in Samsung Electronics’ home market will have to wait for the arrival of the new iPhone, even as it goes on sale in Hong Kong, Singapore and Japan.

On Tuesday, at an event in Cupertino, Calif., Apple chief executive Tim Cook unveiled the new iPhone 6, which is larger than its predecessor, an even larger iPhone 6 Plus, and a new smartwatch called the Apple Watch.