Arlington, Virginia is one of the fastest growing areas of the United States, across the river from Washington D.C., with a population of 225,000. The median household income of $100,000 indicates that this area should be a center for advanced dental marketing trends. The results of our Denta+media area survey are in, and while we find a handful of dental offices practicing techniques of Advanced Dental Marketing, Arlington looks more like Silver Spring than Bethesda, out of the 116 offices in Arlington, 3 scored higher than 20 on our Denta+media Scale- so the dental offices in Arlington have a lot of work to do!

There are great opportunities for offices in Arlington to participate in local events- at Denta+media®, we track the full calendar of local events with health expos, that makes it easy for dental offices to identify the best venues to meet members of the community. Hani Thariani Orthodontics is the top scoring office in Arlington surveyed by Denta+media- we look at four different categories of marketing engagement – branding, social media, event participation and personnel, and Hani Thariani Orthodontics scores well in each category- giving them an area high 28 points. The office has a unique branding image, which is communicated on a variety of media, including signage, office apparel and patient samples. Prospective patients and the community are engaged through contests and a variety of educational, social and charity events. Ideally a dental office should schedule at least one community event per month- in our surveys, we have come across offices that participate in events every week. In order to execute the local event strategy, the office needs a number of front office personnel to dedicate time to these tasks, and we often find front office personnel wearing more than one hat- marketing coordinators often double as treatment or patient coordinators. Hani Thariani Orthodontics has a dedicated office manager and marketing coordinator- what we at Denta+media have determined as the minimum staffing necessary to succeed in one of our focus areas- areas which are fast growing and competitive.

The surprising news about Arlington is that the market is not currently crowded with other high scoring offices- other stand out offices which we can examine in a future survey are VCO Orthodontics and Arlington Dentistry by Design. Compared to other DC area suburbs such as Rockville or Silver Spring, with 117 dental offices for 225,000 people, Arlington Virginia looks underserved, and has great potential for dental office investment, and the exercise of advanced dental marketing practices.