It's called 18-3224, or Radiant Orchid, to those in the know. A not-so-innocent purple-pink, it's the Pantone color of 2014, and it "encourages expanded creativity and originality," said Pantone Color Institute's Leatrice Eiseman in the December announcement.

That diversity translates into multiple wearable options for beauty, from eyes and cheeks to lips and nails. And that's because "there's a lot of room for translation and play with what fits into the definition of the color," says makeup artist Shana Astrachan at Fox & Doll.

For eyes - purple is especially complementary to green eyes - use a lighter shade of orchid across the lower lid, then blend a darker shade in the crease to create a smoky, ombre effect, suggests Nars Cosmetics lead makeup stylist Janice Daoud. Feeling daring? Skip the shadow and opt for orchid eyeliner instead, she says.

For lips, a slightly more obvious destination for vibrant orchid, Astrachan recommends a darker, rich plum or, if lighter is your cup of tea, a more pink or lilac variation. You can get away with the boldest shades on your nails.

Ultimately, there really aren't any rules, Daoud says: "Radiant Orchid is a color for everyone."