WEBVTT BEHIND THIS TREND. REPORTER: WHEN YOU’RE DRIVING AND NOT PAYING ATTENTION -- >> IT’S NOT JUST TEXTING THEY -- IT’S NOT JUST TEXTING, THEY CAN BE LOOKING FOR DIRECTIONS ON THEIR PHONE. REPORTER: YOU’RE DISTRACTED. IT DOESN’T MATTER WHAT YOU’RE DOING. >> CELL PHONE USAGE WHILE YOU’RE DRIVING CREATES THE EXACT SAME SITUATIONS THAT WE HAVE WITH A DUI DRIVER. REPORTER: AND THE RESULTS CAN BE DEADLY. PAPILLION POLICE SERGEANT KURT MCCLANNAN HAS BEEN IN LAW ENFORCEMENT NEARLY 25 YEARS. HE BELIEVES DISTRACTED DRIVING IS LIKELY BEHIND TROUBLING STATISTICS OUTLINED IN A NEW AAA REPORT. IN 2016, THE HIGHEST HIT&RUN FATALITY NUMBER EVER RECORDED. SPIKING 60% SINCE 2009. >> THESE ARE SOME OF OUR DAYTIME RUNNING LIGHTS. REPORTER: DEREK DVORAK WORKS AT TRECK BICYCLE OF PAPILLION. WE TALKED WITH HIM ABOUT THE REPORT WHICH FINDS CYCLISTS , AMONG THOSE AT GREATEST RISK. >> UNFORTUNATELY IT IS MORE COMMON THAN YOU WOULD WANT IT TO BE. PEOPLE ARE MORE DISTRACTED NOWADAYS. REPORTER: WHAT YOU WEAR CAN PLAY A BIG PART IN KEEPING YOU SAFE. BRIGHT COLORS ARE IMPORTANT, BUT NOT JUST YOUR SHIRT. SOCKS AND EVEN YOUR SHOES. AND IF YOU’RE RIDING A BIKE, ALWAYS WEAR A HELMET. AND MAKE SURE YOUR BIKE HAS THE RIGHT SAFETY FEATURES. >> SHARING THE ROAD IS REALLY WHAT THAT COMES DOWN TO. REPORTER: SERGEANT MCCLANNAN HAS HIS OWN FEARS. HE’S A FATHER WITH KIDS NOW DRIVING. WHAT HE TELLS THEM, COULD ALSO WORK FOR ALL OF US. >> YOU CAN’T LISTEN TO MUSIC ON YOUR PHONE. YOU CAN’T FACETIME OR SNAPCHAT ANYBODY ON YOUR PHONE WHILE YOU ARE DRIVING. YOU CAN’T TOUCH YOUR PHONE. REPORTER: IN PAPILLION, JAMES WILCOX, KETV NEWSEWA