Premium Content Creation

Information is Currency

The web is full of valuable information. And it’s not free.

Think of a downloadable resource created for your ideal customer. Maybe it’s an eBook about DIY plumbing, a software training video or a mortgage calculator. Premium content is a free, downloadable offer that prospects trade their contact information for.

We all want leads to rain down from the sky.

Buying expensive ads and building fancy websites won’t make that happen. Get your magical lead rain by being there to help people when they have a problem. Then, make an offer they can’t refuse: free content for a little personal information.

That’s how you earn trust and prove you know what you’re talking about.

The Process

Our in-house talent creates perfect premium content from start to finish by using real data and working directly with your team. Begin with an outline interview where we help you to decide what content format is best for targeting your ideal buyer. Choose a content strategy for the phase of the buyer’s journey you want to target:

Awareness: Showing buyers how to solve a problem will help you to reach them when they first begin searching for answers.

Consideration: Help your buyer confidently weigh their options for solving their problem.

Decision: Explain exactly what they’re about to buy, so they easily can place an order without unanswered questions.text that should be updated.

Then, we’ll balance the social currency, ensuring that the value of the content will have the same value as the questions you’ll ask on the form required to download. Our scientific format for calculating this is:Better Content = More Info.

Then, we’ll balance the social currency, ensuring that the form requirements and the offer, are of equal value to both parties.

Once you’re excited about a concept, we’ll get to work, using research, data and interviews to write, design or film something completely original on behalf of your company.

After you’ve been given the opportunity to provide edits and feedback, you’ll receive the polished, finished product, ready to launch. As a bonus, we’re awesome at premium content and use a tight process that leads to fast turnaround times.

(We hate surprises. So don’t expect any on your invoice or in your document. We only deliver 100% finished, high-quality content.)

Your Premium Content Creation

Collaborate with our team to create fun content that makes you look like a helpful hero, while you’re feeding the sales pipeline.

Explore some examples:

Ebooks: an informative, nonfiction, digital publication that’s shorter than an actual book

We're So Ready!

Reach out and let's start a conversation.

We'll talk about the future of your company, the direction of your initiatives, and what makes you tick during our consult. We want to understand who your best customers are and how we can act as an extension of your team to deliver incredible value.