Though I have a degree in marketing and am well aware of the ploys used to attract consumers, I fell hard for the magazine ads for Maybelline's "Master Glaze," one of their newer products. Perhaps it was especially cold that day and my skin was feeling irritatingly dry (I don't remember a day when it hasn't been cold), but the model wearing "Pink Fever" on the glossy page had dewy, slightly glist...read moreening cheeks. The pink is an absolutely charming shade with a blue undertone which works for most women without leaving a dry or cakey look (certainly you can choose from other shades). It was just what I needed in the middle of yet another snowstorm! It glides on easily, stays put a reasonable amount of time, and is buildable in terms of coverage (choose your day or night look here). Liquid pearls and shea butter make the formula feel as comfortable as it looks. It gave me a sheer pop of vitality in an otherwise dull atmosphere. This is a great little stick!

I always had the problem of buying blush that didn't last long, looked too cakey, unnatural, etc. I bought this and I'm in love. It sits well on my cheekbones, looks natural, and you have amazing control over how much or how little you want to use. Highly highly recommend this product!!!