Find Your Why: Uncovering Your Purpose

Description

Learn to decode your internal company culture, to uncover the success of your product or service.

Branding isn’t just about your goals or what your logo looks like.
It represents who you are at your natural best. The core of what you believe and how you and the people you work with act everyday.

Branding touches everything in your business, if you don’t know why you do what you do, how can you communicate it internally and to the world? How can you be authentic if you say one thing and do another? It’s also about internal company culture, which is automatically reflected in your product or service.

There are many ways to form a brand, but the process we use isn’t like anything you’ve seen before. We use a combination of tools (Emotive Branding by 23plusone and Simon Sinek’s Find Your Why methodology) to bypass the thinking part of your brain and go deeper to discover what truly drives you.

Audience

Do you have a rapidly growing team that needs to be aligned with your vision?

Is your team/company merging with another department/company and you need everyone to be aligned?

Are you finding it difficult to hire the right person for your company?

Have your products and services pivoted over the last few months and now it’s difficult to explain what your company does?

Do you have trouble explaining to people what you do and why it should matter to them?

Are you trying to develop a cohesive brand story but no one can agree to the same story?

Do you want to transform customers and employees into champions for your brand?

Whether you’re a startup, SME, a departmental team, or even an MNC if you believe that starting with why is the strongest way to do business and one or more of the scenarios below sound familiar, Find Your Why is for you.

Facilitator

Eugenie Chan and Abigail Lo, Brand & Communication Specialists

Duration

2 days (11 hours)- Day 1: 6 hours - Day 2: 5 hours

Interested?

If you're interested to know more about this SUPPACLASS or any other workshop that we offer, please get in touch with us so we can assist you with more information.

Meanwhile, please include details of the size of your audience, suggested dates, suggested location and type of participants, preference for online or offline (in person).

Once we have all the information on your end, someone from our team will get in touch with you.

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