Achieving success in sales has never been easy, but
today’s complex business environment and increasingly
competitive market presents unprecedented challenges:

Many prospective customers have experienced
salespeople and telemarketers “pitching” a broad
range of poorly targeted products and services,
making them resistant to almost ANY sales call, over
the telephone or in person.

The most profitable products and services are
quickly “cloned” by competitors, making
differentiation more difficult. So profit margins
are slimmer and product life cycles are shorter.

In
this environment, selling has become difficult for
people who use outdated, manipulative tactics, or for
those who aren’t quite sure what to do, or aren’t
confident in their abilities.

If you
are selling in a competitive environment with
challenging prospects, maybe it’s time to get real: REAL
Selling™ is an in-depth consultative selling process
proven to increase gross sales revenue, profitability,
repeat business and salesperson morale.

REAL
Selling is based upon 4 stages of communication between
salespeople and prospective customers.

Research > Explore >
Advocate > Lend Assistance

Research to build your
selling success on a solid foundation of information and
knowledge.

Explore to gain a
clear, complete and mutual understanding of your
prospective customer’s needs, challenges and decision
making process.

Advocate Solutions that
are directly relevant to the needs you have discovered.

Lend Assistance to help
your customer realize the maximum benefits from the
products and services you are recommending.

For
more information regarding REAL Selling you can request
a free preview and/or speak to one of our sales training
specialists by calling (763) 390-2430.

We
know you have many choices when it comes to sales
training for your organization. Hundreds of choices.
Thousands actually. But there IS a difference when you
work with Frontline Learning, from our strategic
analysis of your organizational needs to the tactical
execution of sales training initiatives with quick,
tangible ROI.

We
understand hat today's volatile marketplace creates
constant competitive movement, fluctuating threats and
lucrative opportunities. Success requires a fluid
approach and an organization that can anticipate and
respond within limited windows of opportunity.

Our
unique distinction and key strength is the degree of
insight and expertise we bring to the table when our
sales consulting team works with you to successfully
optimize and execute your go-to-market strategies.
Optimization begins with an accurate assessment of
people, processes and strategies. We define competitive
strengths and threats, plus performance gaps and growth
potential. To assure implementation and mastery, we
develop execution plans that track directly with sales
performance objectives to bridge the gap between
strategy and sales results.

Measurable Results, Tangible ROI

We
believe sales consulting responsibility goes beyond
assessment and recommendation. A sales consulting
engagement is not complete until the client has achieved
successful implementation. We will assure that your
objectives are translated into measurable performance
improvement and bottom-line results.

This program
is available in an e-learning format also. The unique
structure of the e-learning course has an individual
complete the program over a 30-day period..

DvD VIDEO

The complete
course is also available in DvD format.

AUDIO
REINFORCEMENT

An audio CD
is available for each module within the REAL Selling
program. Every audio reinforcement program is
designed to reinforce the new skills, habits and
attitudes that are emphasized in the Facilitated
workshops.