Owned and operated by kindred of the Loch lineage and frequented by several generations of families, Ricardo's Pizza has been in business since 1970. One branch of the family moved the restaurant into the current location, which is near the original store, when there was a downtown Greendale rebuild in Sept. 1999.

"We've had generations of families that come in here," owner Rick Loch said. "Even when people move away we have customers come back when they are in town."

Prime location

Loch said there is a "nice community connection and feel" to his restaurant and he thinks downtown Greendale is the perfect location for him to serve up pizza, sandwiches and fish fries.

"Greendale residents have a lot of pride in their town," Loch said. "It's a little bit hidden here if you don't really know about it. It's charming and quaint and has a small town feel about it."

Loch said his customers have become like family and thinks being in business for 47 years has created a base of loyal patrons. He added that they still have a steady stream of new business and when new customers come in the doors they are welcomed with open arms.

"You can dress up or dress down when you come here," Loch said. "It's just warm and friendly."

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Rich Loch, owner of Ricardo's Pizza, talks with some customers at the bar inside his restaurant in Greendale.(Photo: Chris Barlow/Now News Group)

Menu is more than pizza

Of course pizza is the bulk of what Ricardo's is known for, including carryout, which accounts for nearly half of his business. But they also have a Friday fish fry, which includes a baked option, a full line of sandwiches, pasta and salads.

"I would put our fish fry up against any other one out there," Loch said. "We've tried in the past to introduce other menu items, but people know what they want and usually don't even look at the menu when they come in. Sometimes I wonder why we even have menus."

They have four different sizes of pizza, including a personal option that starts out at $9. A family size pizza would cost up to $25. Appetizers are in the $5 to $8 range and the sandwiches are between $7 and $10.

Specials include a Monday pizza buffet that has a rotation of all of their pizza selections.

There is a full bar in the restaurant and they serve up craft beers, wine and craft cocktails. The prices for drinks range from $5 to $10 with bottles of wine available in the $20 to $30 range.

"We strive to keep the quality and consistency standards high across the board," Loch said. "I have had the same guy making the dough since my dad ran the business. We try to balance keeping things fresh while keeping the things that people have come to expect."