"In 10 years people will still show footage of him getting the mask out." Thomas Tuchel.

"In 10 years people will still show footage of him getting the mask out." Thomas Tuchel.

"In 10 years people will still show footage of him getting the mask out." Thomas Tuchel.

Football obsessed teenagers love Instagram because it gets them closer to their heroes. But they have seen it all, and just reposting adverts doesn't excite them. So, to launch the Nike Hypervenon 3 we worked with Pierre-Emerick Aubameyang, a world-class striker with a superhero obsession, to give teenagers a story like they had never seen before.

Football obsessed teenagers love Instagram because it gets them closer to their heroes. But they have seen it all, and just reposting adverts doesn't excite them. So, to launch the Nike Hypervenon 3 we worked with Pierre-Emerick Aubameyang, a world-class striker with a superhero obsession, to give teenagers a story like they had never seen before.

Football obsessed teenagers love Instagram because it gets them closer to their heroes. But they have seen it all, and just reposting adverts doesn't excite them. So, to launch the Nike Hypervenon 3 we worked with Pierre-Emerick Aubameyang, a world-class striker with a superhero obsession, to give teenagers a story like they had never seen before.

We changed the way Instagram stories are used by mixing fantasy and reality in an origin story that sparked a big online debate around what's possible. And then, during the big Bundesliga derby, Borussia Dortmund vs Schalke, it all happened. After scoring the opening goal, Alba revealed to the world his custom-made Nike mask showing once more just why he's his team's superhero.

We changed the way Instagram stories are used by mixing fantasy and reality in an origin story that sparked a big online debate around what's possible. And then, during the big Bundesliga derby, Borussia Dortmund vs Schalke, it all happened. After scoring the opening goal, Alba revealed to the world his custom-made Nike mask showing once more just why he's his team's superhero.

We changed the way Instagram stories are used by mixing fantasy and reality in an origin story that sparked a big online debate around what's possible. And then, during the big Bundesliga derby, Borussia Dortmund vs Schalke, it all happened. After scoring the opening goal, Alba revealed to the world his custom-made Nike mask showing once more just why he's his team's superhero.

The Masked Finisher campaign grabbed quite a bit of media attention across Europe and reached over 34 million people. The Instagram story was viewed more than 9 million times over only 24 hours. Not bad for a campaign that had zero media spend.

The Masked Finisher campaign grabbed quite a bit of media attention across Europe and reached over 34 million people. The Instagram story was viewed more than 9 million times over only 24 hours. Not bad for a campaign that had zero media spend.

The Masked Finisher campaign grabbed quite a bit of media attention across Europe and reached over 34 million people. The Instagram story was viewed more than 9 million times over only 24 hours. Not bad for a campaign that had zero media spend.