GUESS Launches the Flex Jean

“GUESS, the global lifestyle brand, famous for its iconic ad campaigns, and trend setting denim is proud to introduce its next generation of comfort denim, The FleX Jean®. This innovative style provides the comfort of your favorite sweats with the sexy iconic fits you love.

As a pioneer in the forever-evolving global denim market, GUESS has revolutionized the classic blue jean and crafted a whole new take on comfort with an innovative spin on sexy in its newest denim offering, The FleX Jean®. The unique mixture of indigo yarns combined with cotton and spandex makes this all-day denim maintain its shape without becoming baggy or loose. Combining the stretch of active wear with the rugged look of a classic denim wash – the iconic GUESS denim is perfect for an uncompromising style that has been made to move wherever the day might take you.”

I am really awed at how many brands are coming out with a variation of the FLEX jeans, they might call them in different names, but the idea is always the same. They promise you a non-bagging jean, and by what I could see so far, and experience, this is really a promise kept. But by no means is GUESS a pioneer in creating these Flex Jeans. There were lots of other brands there already, Replay, American Eagle and Mavi, just to mention a few.