Paledi Segapo is founding and creative director of PALSE. He holds a postgraduate degree, writing his thesis on Fashion Grown Strategies within SA Enterprise. Segapo was presented with a 2017 Special Achievement Award in Nigeria and in 2015 the African Designer of the Year Award in Tanzania. In 2012, he was voted SA Creative Professional of the Year. PALSE femme was established in 2014 headed by creative director Bryantsmoore. The reigning Miss SA, Demi-Leigh NelPeters, will wear PALSE for the duration of her reign. Award winning musician DONALD is the official brand ambassador for PALSE. Locally, Segapo has dressed many celebrities; Jonathan Boynton Lee, Riky Rick, Proverb and Cassper Nyovest. International singer Kenny Lattimore has been spotted in PALSE. Paledi also dressed Jonathon Harris from Vogue US. Palse showed his first Collection at SAFW in 2011 and the first PALSE store opened in 2014 in Johannesburg CBD.