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Marjorie Cohn has been promoted from executive vice president to president of original programming and development for Nickelodeon/MTVN Kids and Family Group. Cohn, who is a 23-year veteran at the network, will still report to Cyma Zarghami, president of the Nickelodeon/MTVN Kids and Family Group.

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MTV Networks has signed on with a hybrid TV-ratings service TRA, which links product-purchasing behavior to TV ratings, according to this report. The deal applies to MTV, Comedy Central, VH1, TV Land, Spike and Nickelodeon, and it will help advertisers target viewers based on their actual purchasing behavior, not just demographics.

MTV Networks has signed up for Rentrak's set-top-box television-ratings service, the first major cable group to do so, according to this report. With the deal, Rentrak will provide its second-by-second ratings service to networks such as MTV, Comedy Central, Spike, TV Land and VH1.

Jose Tolosa has been named vice president of strategy and business development for MTV Networks Latin America. Based in Miami, Tolosa will oversee long-term growth opportunities in the region for nets such as MTV, VH1 and Nickelodeon.

The Nickelodeon/MTVN Kids and Family Group has bought Babunga -- a group of specialty Web sites geared toward pregnant women -- as part of the Viacom subsidiary's plan to create a parent-focused ad network. The deal includes sites such as Babynamesworld.com, 3dpregnancy.com and Wikiparenting.com ... all of which will be combined with ParentsConnect.com, a site Nick launched in 2006.

MTV Networks is on the cutting edge of integrating commercial messages into content to promote products by outside marketers, as well as brands controlled by parent Viacom, according to this article. The younger viewers that make up MTVN's core audience "understand that sometimes 'content' is working hard for a brand or product," said John Shea, EVP for integrated marketing at MTVN Music & Logo Group.