Brazil banking industry is a thriving sector that has a lot of potential regarding both physical and capital growth, given the massive population of the South American country. It takes a lot of effort and relentless dedication, for banking professionals to rise to the helms of power in any mainstream financial institution in Brazil. Years of continuous hard work and determination to offer better services and leadership is paramount for any individual who has his eyes on that prestigious corner office, in a towering skyscraper. One such individual who has scratched his way from bank teller to CEO is, Luiz Carlos Trabuco Cappi. He joined the ranks of executive management back in 2009 at Banco Bradesco SA which is one of the most popular and biggest banks in Brazil.

Today he is among the highest paid bank executives in Brazil and entire Latin America since he took over as the President following the bowing out of long-term president Mr. Lazaro Brandao in 2017. Banco Bradesco has only had two presidents since Amador Aguiar founded it in the year 1934. Luiz Carlos Trabuco Cappi, becoming only the third president of the financial giant. However, he was not served the presidency on a silver plate, as he has served the bank faithfully ever since his recruitment in 1969 as a bank teller in its Marilia branch.

During his tenure as the CEO of the bank, Luiz Carlos Trabuco Cappi ensured that the institution experienced a surge in profits. This is reflected during his time managing Bradesco Seguros, the insurance branch of the bank, where he spearheaded growth up to 25% of the market share. Consequently, this translated to a huge margin of profit, given the vast population of the Latin American country. More impressive was the fact that Seguros brought in 35% of the bank’s earnings after he took over the insurance segment. Before that, the profits from the insurance branch averaged 26%. Under his leadership, Banco Bradesco has adopted strategic market plans like targeting and segmenting.

More about Luiz Carlos Trabuco Cappi

He went to the University of Sao Paulo where he took philosophy and later graduated. He has always possessed sharp wits, given the fact that he completed high school way earlier than his colleagues. Later, he would earn his postgraduate degree in sociopsychology from the School of Sociology and Politics of Sao Paulo. He was born in Marilia, Sao Paulo, Brazil on the 6th of October, 1951. Luiz Carlos Trabuco Cappi is married to Ana Maria Veloso Cappi.