We asked our employees what their favorite PawnMaster feature is, and why. Here's what they had to say:

Over 30 years, Data Age has created, sold and supported financial transaction software products for thousands of businesses across the country and globe. During that time, one of the most important lessons we’ve learned is that flexibility, choice and control are critical to our customers when it comes to their software. That’s why we build modular software products that can be added on to our core products like our industry-leading pawn software PawnMaster.

Not long after taking over as manager of Earl’s Pawn & Jewelry, Rhonda Roebuck realized how much time and money was being spent sending out hard copy pawn notices. After speaking with her PawnMaster account manager, Rhonda decided to implement the Text Messaging module in order to eliminate expensive, ineffective physical notices. Since she has started sending her customers text messages, Rhonda has recorded a 25-30% redemption rate on pawns.

Your data is the most important asset to your business. Most PawnMaster customers like the fact that their data is only saved on their own systems and not co-mingled with other shops' data. This is especially important for people using digital gun logs. While having your data stored locally is beneficial, you want to make sure you always have a valid backup stored off site in case of a disaster.

Because we all use bar codes in our daily routine, we wanted to share this cool,yet informative infographic about the history of the barcode that is now turning 60. As you know PawnMaster uses several different types of barcode scanners that help you manage your inventory. Happy Anniversary Bar code! Today is the 60th Anniversary of the barcode; and if you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, its practical uses, and how industries have implemented the technology today, check out the infographic below.