Beneficial Brew

Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits.

Workshop Question - What are you doing to keep up with today's better-informed consumer?

The bottled tea beverages by Loft Tea Inc. are designed to serve one of three purposes: React, Recharge and Renew. Some of the potent ingredients that give these drinks their refreshing qualities... [More]