It’s every chocoholic’s favourite time of year and with countless treats on the shop shelves, the Bullring shopping centre has launched a search for an official Easter egg taster.

The centre is looking for the ultimate chocolate lover to try a number of different eggs available from the Bullring, in a bid to find the best egg.

No previous experience is required but a love of chocolate is obviously essential for the task.

Tim Walley, general manager at Bullring, said: "It’s a much debated topic - which Easter egg is the tastiest? - so we’ve decided to put it to the test. We’re looking for somebody who is passionate about chocolate and is happy to sample a number of different eggs.

"The lucky reviewer will be invited to taste test at a secret location at Bullring with a list of marking criteria. The results will then be revealed just before Easter weekend."

With Hotel Chocolat, Thorntons, Selfridges and Debenhams among the many Bullring stores selling Easter treats, the taste tester will have a huge number of eggs to get through before deciding their favourite.