2015

About

On 19 March 2015, the Executive Committee of the International Football Association FIFA announced that the 2022 FIFA World Cup in Qatar will be staged in November/December. The Liga Nacional de Fútbol Profesional (LFP), organising the Spanish club football league Primera División, commissioned an expert opinion about the likely effects of the changes to the match schedule of the Primera División for the season 2022-23 on the financial value of the domestic La Liga broadcasting rights for that season.

On the basis of a thorough preliminary assessment, based on plausible assumptions and inferences from past and current demand-side dynamics and market trends, we conclude with a high degree of confidence that the decision to organise the World Cup Qatar 2022 in winter will have a substantial negative impact upon the value of the La Liga broadcasting rights for the season 2022-23.

Duration of the project

The project runs from 20/04/2015 - 24/04/2015.

Staff involved

Financed by

About

Livios is a platform for the active DIY construction worker. It delivers qualitative, independent, information with free services such as a weekly newsletter and a forum to assure a smooth renovation/building project.

Livios would like to improve the involvement of its visitors, professionals and individuals, to create content adjusted to their needs. Additionally, they would like to create an application that will assist DIY renovators during their different renovation/construction phases.

MICT is responsible for the user research, including survey, co-creation and field test.

Duration of the project

The project runs from 09/10/2013 – 31/12/2014

Staff involved

Financed by

About

Ground Lion is an adaptive case management software developed by LoQutus. LoQutus offers ICT advice and solution implementations for larger corporations. They differentiate themselves by using state of the art tools, standard methodology and proces driven architecture concepts. LoQutus wants enhance their current case and content management activities. Therefore they translated their experience and expertise in the domain of case and content management into a software called Ground Lion. To optimize the product and their go-to-market strategy a Living Lab project has been set up.

During this Living Lab research, MICT is responsible for the user research. The research starts with a survey to collect information on current habits and practices related to case management as well as the awareness and usage of case management tools. Additionally the survey assesses the potential of Ground Lion as a supporting product in case management. In a next step interviews will be organized to uncover drivers and barriers to implement Ground Lion in companies. As a last step, several co-creation sessions with different stakeholders from the ecosystem are organized to optimize the go-to-market strategy.

Methodology

MICT is responsible for the survey, interviews and co-creation workshop in close collaboration with iMinds-SMIT-VUB

Duration

The project runs from 01/06/2014 till 01/07/2015

Staff Involved

Financed by

About

Unicorn provides coaching to managers and employees of companies. They focus on the individual dimension of change. They guide individuals, teams and companies in their development via the 4C model, namely consciousness, competence, continuity and commitment. After they provide coaching it is up to the individual to start working on their own development. Unicorn wants to provide follow up for those individuals by providing an application that will help them to bridge the critical period of behavioural change. The application has to support the individuals while working on one concrete habit by providing them with more structure and support in doing so. During this Living Lab research, MICT is responsible for the user research. The research starts with an environmental scan to detect drivers and barriers of behavioral change and existing applications that support that change. In a next step different stakeholders of the ecosystem are interviewed to detect their needs and wants as well as their initial attitude towards an application such as the one that Unicorn wants to develop. Via a proxy technology assessment, the contextual factors influencing the usage are detected and features are optimized accordingly.

Methodology

MICT is responsible for the state of the art, interviews and proxy technology assessment.

Duration

The project runs from 01/12/2013 till 30/12/2014

Staff Involved

Financed by

About

Knowledge Flow is an ICT solutions for knowledge sharing and e-learning. Knowledge Flow is an online platform and mobile application allowing to work context aware. The software currently focuses on store employees and HR. Knowledge Flow currently focuses on retail, but the company is looking to apply the platform in other contexts as well. In order to so, Knowledge Flow is looking for generic features that can be used in different sectors. During this Living Lab research, MICT is responsible for the user research. The research starts with an environmental scan to detect drivers and barriers of knowledge exchange, e-learning and existing tools in the market. In a next step different stakeholders of the ecosystem are interviewed to detect their needs and wants as well as their initial attitude towards a platform like Knowledge Flow. Via a survey, the results from the interviews are validated.

Methodology

MICT is responsible for the state of the art, interviews and survey.

Duration

The project runs from 01/05/2014 till 15/04/2015

Staff Involved

Financed by

About

2Shoop is a digital platform for independent retailers. The platform allows the retailers to send out promotions and communications in a user friendly way. This allows them to improve their market position, attract new customers, stimulate customer loyalty, … 2Shoop wants to offer the retailer the option to work with a voucher system to set up actions and allow consumers to have access to all the actions regionally and according to their preference. During this Living Lab research, MICT is responsible for the user research. The research starts with an environmental scan to detect drivers and barriers of shopping locally and application usage in doing so. In a next step a survey is conducted to assess the adoption potential of an application such as 2Shoop. In a field trial, the different features of 2Shoop are tested in the context of usage. Via stakeholder interviews the go-to-market strategy will be determined as a final step.

Methodology

MICT is responsible for the state of the art, survey, field trial and interviews.

Duration

The project runs from 01/07/2014 till 01/07/2015

Staff Involved

Financed by

About

Planidoo is an innovative platform which supports people to organize small-scale cultural events. Through smart links with ticketing, local funding opportunities and relevant providers the platform provides stability and added value for people who want to organize something. Planidoo would like to improve the involvement of its visitors, professionals and individuals, to create content adjusted to their needs. Additionally, they would like to create an application that will assist DIY organisers during the different phases of the organization of an event.

During this Living Lab research, MICT is responsible for the user research. Together with a panel of users the platform was co-created. The research starts with a survey to collect information about current habits on organizing tools, and to get a first idea of the needs and wants of organizers. After this survey a co-design workshop focusing on scenario-building will take place. The research will be finalized by usability and user experience testing. This means that potential users will be invited to our home lab to test the current version of the platform and give their feedback on both functionality, lay-out, user friendliness,...

Methodology

MICT is responsible for the user research, including a survey, a co-design workshop focusing on scenario-building and a usability and user experience testing.

Duration of the project

The project runs from 01/09/2014 - 13/04/2015

Staff involved

Financed by

About

After a first Living Lab project in 2014 for the B2C market, AllThingsTalk (ATT) wants to investigate the possibilities of Internet of Things (IoT) for the B2B market. Today, the idea is to convert the existing ATT solution to a B2B cloud platform for businesses.

Companies that develop products or solutions can now develop smart services and devices with this cloud platform, enabling them to roll out a connected business. Since the companies using the ATT platform will maintain the ownership of their customers, ATT will have to work in a B2B2C model and subsequently adapt the solution based on the needs and expectations of those companies and end-users.

Duration of the project

Staff involved

Financed by

About

Smartphone users are becoming more and more frustrated with the limited lifespan of their batteries. Although research and industry reports show that the technological performances of batteries are improving, the smartphone users’ basic need for energy is increasing at a much higher pace.

Mobibatt will offer a practical and flexible service for smartphone users that takes away the inconvenience of a dead battery: through a distribution network of portable battery chargers.

In this project, MICT will zoom in on the real-life context of the (potential) end-user, this will allow to assess the feasibility, in terms of the users’ experiences and willingness-to-pay, of the concept. Also, the locations and situations in which the need for delivery of end-user experience is the highest will be determined. Therefore, both qualitative and quantitative end-user research methods are applied in an iterative flow aiming at shaping the proposed concept based on the needs and wants of the potential users of the service. The idea behind combining multiple methods is to make the collected data more substantiated, which allows for oriented decision making. To assess the concept in terms of feasibility and to determine the most optimal locations for distribution points, a mix of end-user research methods is being used (environmental scanning, survey, co-design, data logging study with ESM-questionnaires on smartphones and field trial).

Duration of the project

The project runs from 01/04/2014 – 31/12/2015.

Staff involved

Financed by

About

TheValueChain wants to provide a logistics solution for Cradle to Cradle (C2C) products. The basic idea of C2C products is to take into account an efficient dismantling of products in the early stages of the product design process. This enables the recovery of raw materials and components and reuse of these components in new products. This approach requires passive and active return logistics.

TheValueChain has some questions about maturity, functionality and possible business models for this concept.

In this project, MICT is responsible for the user research. More concretely, insights will be provided in:

important stakeholders in the value chain by means of an environmental scanning

potential end-users by means of in-depth interviews

expert users’ insights in the demonstrator by means of a panel discussion.

Duration of the project

The project runs from 01/07/2014 – 31/12/2015.

Staff involved

Financed by

About

FTTH penetration rates in Europe are low compared to other parts of the world, most notably North-America and Asia. In Western Europe, where the broadband penetration is already high, consumer demand for FTTH remains unproven. One reason for this is that commercially available offers have not yet fully convinced potential customers, which seem satisfied with their existing connection, to migrate to fiber. To be able to understand the low adoption rates of FTTH in Europe, there clearly is an urgent need for a more user-oriented perspective, in combination with a thorough mapping of value networks and the composition of new business models.

Therefore, in 2012, a market study was conducted by MICT in which high bandwidth services requiring FTTH services in Europe were analysed and a thorough analysis of the most wide spread services, adoption rates and successes factors was made. Also, a study was conducted on the service offering of potentially successful use cases.

Anno 2015, it is still not clear if there is a real demand for FTTH delivery within domestic households. Therefore, a user-oriented update of the study from 2012 seems appropriate. Within this study, an overview will be presented of what progress was made in service offering and adoption of broadband services. First of all, the services listed in 2012 will be assessed whether they are still running and which services were less successful and why. Secondly, an environmental scanning to detect new service providers requiring FTTH delivery will be conducted. These insights will provide an up-to-date overview of existing high bandwith services and will provide a better understanding of consumers’ drivers and barriers towards FTTH adoption.

Duration of the project

The project runs from 01/01/2015 – 01/03/2015.

Staff involved

Financed by

About

Djubble is a smartphone application that allows people to spontaneously bring friends together. Hereby simplicity is a crucial element of the application. Djubble started a Living Lab research with iMinds-iLab.o to get more user insights in order to further develop the application. MICT is hereby responsible for the user research. The research starts with a survey in which the current habits and practices are studied and in which profiles are segmented. In a next research step, a co-creation workshop is conducted in which end-users discuss about the innovation and its functionalities. Once the prototype of djubble is developed, usability testing is conducted in order to further iterate the application together with end-users. In the final research step a field trial is held in order to study the use of the application in the natural use-context of end-users.