Vision Zero – Safer Roads For The Future

Here at Continental we have an ambitious goal – it’s called ‘Vision Zero’.

We want to see a world with zero road accidents and zero road fatalities, and we’ll be using our platform as an official partner of Le Tour de France, which starts this Saturday, to promote this concept.

In the motorcycle market, Continental continue to innovate and deliver a diverse range of safety enhancing products, whether that be our latest range of range of motorcycle tyres, our Blind Spot Detection System, or Emergency Brake Assist technology to name but a few.

However, we won’t achieve our goal of Vision Zero with technology alone. As an official partner of Le Tour de France, we are aiming to utilize the attraction of the race to promote a stronger sense of partnership on the road and mutual consideration between all road users, on both two and four wheels.

As well as the 7 World Tour teams riding on Continental tyres in this year’s race including Team Sky and four-time winner Chris Froome, the Tour de France will also see their support vehicles equipped with premium Continental tyres produced in Europe. Our range of high quality tyres offer optimum levels of safety and performance, to help make our roads safer.

The idea of an accident free road network may seem hugely ambitious, but as the great American poet Ralph Waldo Emerson once said:

“Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it.”