The first ingredient in the food is rice, at minimum 26%. Rice is a decent quality grain, but it is still a grain and dog food products should be based on meat rather than grain.

The next ingredient is a meat product designated as "game". The named components do add to the suggested total, making it unlikely that there are large quanities of unidentified meat products in the food. 26% is the suggested minimum amount of "game" - however, we note that this is in fresh rather than meal (dehydrated) form. Fresh ingredients are inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. In short, it is unlikely that this product has as much meat content as the labelling first suggests.

Maize (corn) is a difficult to digest grain of limited value in dog food. It is also commonly associated with allergy problems. Maize (corn) gluten it is that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Beet pulp is controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

There is no information given about preservatives. "EEC permitted" may include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.