Celebrity Recognition Compared to Face Search

Amazon Rekognition offers both celebrity recognition and face recognition functionality.
These functionalities
have some key differences in their use cases and best practices.

Celebrity recognition comes pre-trained with the ability to recognize hundreds of
thousands of popular people in fields
such as sports, media, politics, and business. It is designed to match celebrity faces
and their various alter egos
(for example, Johnny Depp without makeup, Johnny Depp as “Edward Scissorhands,” and
Johnny Depp as “Jack Sparrow”).
This functionality is designed to help you search large volumes of images or videos
in order to identify a small set
that is likely to contain a particular celebrity. It is not intended to be used to
match faces between different
people that are not celebrities. In situations where the accuracy of the celebrity
match is important, we recommend
also using human operators to look through this smaller amount of marked content to
help ensure a high level of accuracy
and the proper application of human judgment. Celebrity recognition should not be
used in a manner that could result in a
negative impact on civil liberties.

On the other hand, face recognition is a more general functionality that allows you
to create your own face collections
with your own face vectors to verify identities or search for any person, not just
celebrities. Face recognition can be used
for applications such as authenticating building access, public safety, and social
media. In all these cases, it’s recommended
that you use best practices, appropriate confidence thresholds (including 99% for
public safety use cases), and human
review in situations where the accuracy of the match is important.