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Description

This two day social media Masterclass course will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results. Our Masterclass course is designed to give attendees the social media basics through to advanced strategy execution, which is crucial to growing your social media effectively.

We provide real social media examples and strategies within this training course from some of the most successful social media campaigns and brands, along with the latest tools to measure your online marketing efforts.

Who should attend?

This course has been fashioned for anyone connected to a business that has an existing social media presence or wants their business to join the exciting world of social media. Covering the basic key components of setting up and developing social media campaigns through to creating a social media strategy, this course is suitable for those taking their first steps into social media or wanting a refresher of the core elements, followed by a more advanced day of social media strategy and monitoring.

Our previous attendees have included small business owners, marketing executives, directors, entrepreneurs, civil servants to global brands from a diverse range backgrounds and industries.

Day 1

Introduction & Strategy Overview

What is social media?

Social media use and growth in the UK and globally

How social media relates to your business

Social media facts you just can’t ignore

Find social media opportunities and be aware of the threats

Learn where and who your audience are and how to target them

What’s the key difference between traditional and social media

Setting your goals

Getting started with your social media strategy

Why SEO relates to social media

Developing your brand tone of voice

Social Media Platforms

An overview and introduction to the most popular platforms, how these differ and when/how they originated

How to set up and optimise your platforms and the benefits of doing so

Finding your way around each platform – familiarising with each interface

Social media best practices – basic dos and don’ts

How to create engaging content that works for you and for each platform

Understanding the key features of the major platforms

Reputation Management

Common mistakes and pitfalls made by brands – buying followers, cross-posting