Benari Jewelers

Despite decades of success under their belts, Benari Jewelers had become known primarily as the area’s elite dealer of fine watches and timepieces. What people didn’t realize, however, was that Benari also featured one of the regions largest, most dazzling collections of wedding bands and diamond engagement rings.

That’s when they turned to Signature Communications for help.

Almost immediately we realized that what separated Benari from everyone else was its approach. In a world of superstores and outlet shopping, Benari’s experienced gemologists still understood the importance of doing things the right way through personalized service.

From this notion sprung the “Benari For Better” idea. Shot on location at historic and popular locations throughout Philadelphia, the multi-faceted campaign, utilizing online, print, outdoor, radio and TV to depict the hopes and aspirations of recently engaged/just married couples, resonated with our target audience.

Today, Benari Jewelers is known not only as one of the area’s preeminent authorities on watches and timepieces, but on bridal jewelry as well. We’d like to think “Benari For Better” had a little something to do with it.

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Signature Communications

Signature Communications is a full-service marketing communications company. We’ve been providing insightful, creative brand strategies to a variety of clients for more than 33 years. They turn to us for strategic planning, creative, brand development, print, broadcast, multimedia, production and project management, not to mention our expertise in applied design. Whether it’s environmental, branding or package design, new media, or advertising, the knowledge and attention to detail in every execution helps put our clients far ahead of the curve. Our nationally award-winning creative is the fruit of a culture in which team members aren’t just passionate about what they do. They are passionate about what their clients do too.