My second HiChew find from the store, and by far the most attractive of the bunch to me. Oh does this HiChew ever look tasty! Just look at the bright packaging and beautifully illustrated cheesecake slice. It caught my eye right away. The gorgeous red and pink colors accented by the little green leaves is just such a great color palette.

Ok, I’ll lay off my design gushing and get to the part we all really want to know.

The chews are light pink, almost white and smell more cheesy and tart than fruity to me. It’s almost is like clue cheese, as it comes off tart and a little stinky.

The flavor is really something. It has a delicate, fruity strawberry presence that’s very jammy and fresh. The cheesecake part is always present in the taste with it’s creamy, sweet and, well, cheesy flavors. As much as you might think, the cheese flavors aren’t of cream cheese. They’re much more savory like a Parmesan or Blue. I know it sounds odd, but that’s how it tastes, and it works. It maybe not read as “American” cheesecake, so maybe I need to go try the Japanese kind to see how it compares and how faithful this flavor is to it.

As odd as this flavor sounds, it was really a treat. I need to go back for more!