THE PAPER | Strategy Research on Application of Computer Technologies in Management of Enterprise

With
continuous improvement of science and technology, computer technology has had
an increasingly profound effect on economic management of enterprise, and it is
increasingly important how to make the best of computer technology to improve
the quality of economic management of enterprise. This paper briefly states the
influence of computer technology on economic management of enterprise and
application strategy of computer technology in economic management of
enterprise.

Keywords:Computer,
Enterprise Economy, Economic Management, Strategy

1.
Introduction

Computer
technology is the technical foundation of social progress and economic
development. In the temporary society focusing on high-quality and
high-efficiency, the most effective way for enterprises to keep up with the
rapid path of economic development in the increasingly fierce market
competition, is to change the traditional economic management mode of
enterprise, reasonably introduce and use advanced computer management
technology and formulate modern management mode conforming to the status of
enterprises’ development. Therefore, the existing problems of computer
technology in economic management of enterprise are deeply explored and the
effective strategies are analyzed to achieve the reasonable application of
computer technology in economic management of enterprise with great practical
significance in this paper.

2. The Role
of Computer Technology in Economic Management of Enterprise

Nowadays
society is a modernized society stress on high quality and high efficiency,
only by changing economic management mode of traditional enterprises, by
reasonably introducing and applying advanced computer management technology,
and by working out modernized management mode that conforming to the
development state of enterprise itself, which is the most effective approach
for enterprise to remain invincible in increasingly furious market competition.

2.1.
Influence Daily Office Work of Enterprise

The most
basic and most common work in daily business operation is file processing. File
processing tends to featured with heavy workload and tedious work steps, and
traditional way of manual handling not only be time-consuming and
energy-consuming, but also easily induces human error during working process or
neglects important issues, which can not ensure job content and work
efficiency, even if the enterprise increase staff recruitment, it can not solve
above mentioned issues basically. However, applying advanced computer
technology can rescue employees from large amount of tedious and complex
editing and sorting, which effectively relieve the condition of lacing of human
resource for enterprise, and thus to greatly improve the overall work
efficiency and quality in enterprise [1]
.

In addition,
applying relevant computer software can help enterprise manager deal with daily
management more effectively, which enable them to remote control the business
management in mobile working, and solves the limitation problems of time and
space to management [2]
. Either manages or general staff in enterprise, they can deal with related
issues happened in production and management in enterprise at anytime and
anywhere

2.2.
Influence Financial Management of Enterprise

Traditional
enterprise operation and management mainly rely on financial staff’s labor
accounting to operate and process financial data, with the enlargement of
enterprise scale, workload needed in finance is also gradually increasing,
simple labor accounting and management mode causes the low work efficiency, and
enterprise still need to consume large amount of human cost [3]
, but computer technology effectively solves this problem. The application of
computer technology can help enterprise solve financial work more efficiently,
for instance, during financial accounting, they can apply relevant computer
software to inquire more conveniently and effectively, and they also can
orderly store relevant fiscal information such as quarterly financial statement
and quickly find information needed. At the same time, it also can avoid some
human error, which improves the work efficiency and quality of financial work
within enterprise [4] .

2.3.
Influence the Future Development and Strategic Decision of Enterprise

In terms of
internal operation of enterprise, it lack of basic data information, production
department, purchasing department, sales department or other related
departments can not obtain relevant data for auditing in time, and financial
information can not catch up with market changes, which will lead to that
enterprise manager can not precisely make most suitable strategy decision in
time, and it is not good for the long-term strategic development of enterprises.

Computer
technology effectively helps enterprises realize timely update of data
information, top management of enterprises can know all kinds of information
related with enterprise overall operation more conveniently and precisely, and
achieve real time monitoring, so as to make strategical decision for enterprise
development in time based on market change [5]
, which is of great significance to the long-term development of enterprise in
the whole market economy.

2.4.
Influence Cultural Construction of Enterprise

With the
emerging of instant messaging software like QQ and Wechat etc. and extensive
application of various search engines, among staff of enterprise, among enterprises,
and between enterprises and consumers, all of them can communicate more
conveniently and quickly, which is good for enterprise to proceed cultural
construction, brand establishment and log-term strategic development [6]
.

3.1. The
Polarization Phenomenon of Application of Computer Technology Is Very Serious

Although
enterprises in our country are paying more and more attention to computer
technology, there is still obvious polarization phenomenon in the combination
process of computer technology and economic management of enterprise. Comparing
with large-scale enterprises, especially transnational joint venture
enterprise, their basis of information construction is better, and their
management mode is in line with international advanced mode, and they can
quickly adapt to and promote the application of computer technology within the
enterprise, and thus to really play the function of computer software and
improve the work efficiency and job content of enterprise [7]
; however, to most of small and medium-sized private enterprises, as their
funding to computer technology is not enough and they can not well master the
enterprise development of their own, so they always cannot go further because
they encounter problems in the process of computer construction, and always
give up halfway, or cause wasting of resource of computer technology, and they
can not achieve promising results as expected.

3.2. Staff’s
Cognition

Most of
enterprise managers and grass-roots staff have adapted to the traditional
management mode and working mode of enterprise, especially enterprise managers,
in their opinion, the change in economic management mode of enterprise will
cause adverse impact on operation and development of enterprise, or they think
that their enterprises can strive for survival in market competition, so they
have a certain fluke mind and not willing to actively change. In addition,
there are also some enterprise managers realize the importance of application
of computer technology, but they do not well know about development orientation
and demand of their own enterprises, which make them cannot correctly and
effectively make use of existing computer technology, and cause wasting of
resources [8] . As a result, abandoning traditional management mode and
comprehensively correctly grasping the enterprise development strategy are of
great significance in promoting computer technology in economic management of
enterprise.

If
enterprises want to survive and be stable in furious market competition, they
must follow the development mode that fit themselves and with their own
features, avoid by all means to follow others blindly. Only by recognizing own
development status and development orientation, really knowing own demand, and
working out total planning based on practical situation, then enterprises can
work out computer software that fitting own business procedures and business
habits [9] , which enable computer technology effectively used by
enterprises.

4.2.
Reinforce Concept of All Aspects of Enterprise

The most
important element in enterprises is “person”. First of all, enterprise manager
need to fully understand and pay enough attention to the necessity of
application of computer technology. After enterprises introducing advanced
computer technology, firstly grass-roots employees need to be trained for
related knowledge, and improve their sense of identity for application of
computer technology inwardly, let them know the convenience that computer
technology brings in, and make both managers and employees can really realize
the importance of computer technology in economic management of enterprise,
only in this way that application of computer technology can be more
effectively promoted, and avoid the situation of giving up halfway, and finally
improve the overall work efficiency of enterprises and utilization of computer
technology. Meanwhile, enterprises should also pay attention to reinforcing the
protection of important data of enterprises, work out related confidentiality
measures to prevent the disclosure of important documents.

4.3.
Reasonably Plan Business Capital

In terms of
structure of enterprises in our country now, most of them are small and
medium-sized private enterprises, and in these private enterprises, most
decision makers’ cognition on computer technology in economic management of
enterprise is not perfect enough, usually enterprises will not put emphasis on
construction of computer technology when funding, so how to effectively use
related fund become especially important. As enterprises involve in extensive
industries, and their state of operation and business process are not always
changeless, so it is not necessary to blindly pursue most advanced science and
technology when considering applying computer technology in economic management,
instead should based on the own operation and necessary invested funds, to
solve most urgent problems of enterprises and choose computer software fitting
themselves scientifically and flexibly. After application of computer
technology bringing in some economic benefits to enterprises, enterprises can
properly increase the investment in funds and facilities to meets the needs of
modern economic management.

4.4.
Cultivate Professional Technical Talents in Computer

After
enterprises working out rational computer software based on their own practical
situation, professional talents are needed to operate and maintain them, in
this way computer technology can be maximum used [10]
. In the process of applying computer technology in economic management of
enterprises, it is very necessary to reinforce training to enterprise employees
in actual operation of computer program and software and technical training to
professional talents.

5.
Conclusion

With rapid
development of modern market economy, competition among each enterprise gets
increasingly furious, and multi-industry competition is also widely existing.
Either leading enterprises in the industry or small and medium-sized private
enterprises, if they want to improve their core market competitiveness, and
remain invincible in furious market competition, both of them must change their
economic management strategy continuously to better meet needs of economic
development. As a result, scientifically and reasonably applying computer
technology and improving its application efficiency in economic management of
enterprises, are development trend of the era, as well as the need for
enterprises to adapt to the scientific and technical revolution. Traditional
economic management mode has already faced great challenge in complex and
changeable market environment, and cannot realize need for strategic
development of enterprise. Application of computer technology in economic
management of enterprise can help enterprises make strategic adjustment quickly
and effectively, and allocate and integrate various resources of good quality
reasonably. However, various problems will inevitably occur during the
combination process of computer technology and economic management of
enterprises, which requires us to find and solve problems in the actual
operation and make the computer technology serve enterprises better, and help
enterprises realize rapid development.