THE HEAT IS ON

Retailers are trying to preserve their sun care sales just as earnestly as sunbathers are trying to preserve their summer glow.By showcasing the sun care category earlier in the year and catering to consumers' needs with an array of sunless tanning and high-grade SPF (sun protection factor) products, sun care sales have remained bright, said retailers and industry sources.Retailers polled by SN voiced

Retailers are trying to preserve their sun care sales just as earnestly as sunbathers are trying to preserve their summer glow.

By showcasing the sun care category earlier in the year and catering to consumers' needs with an array of sunless tanning and high-grade SPF (sun protection factor) products, sun care sales have remained bright, said retailers and industry sources.

Retailers polled by SN voiced the need to display products often and early to compete with drug store an