If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a reliance can make an already crazy time of year even more of a nail-biter! Don’t let this holiday season devolve into a hectic scramble to meet your annual goals. By creating a comprehensive holiday strategy that takes into account customer preferences and trends, you’ll be sure to keep this final sprint of the year merry and bright!

For our annual infographic on holiday spending this year we decided to take a closer look at the little things that make a big difference with consumers, especially during the holidays. By offering consumers these easy tools or flexible options, you’ll help take some of the pain and pressure out of the season for them, and it won’t go unnoticed. Making their lives a little bit easier, will go a long way in winning over their loyalty and appreciation.

Tip: Although there’s more noise and competition for consumers’ attention on Black Friday, those that do open your emails on that day are more likely to take the desired action. It’s worth spending a little extra time refining your subject line and strategy!