CBA has announced the theme for the International
Christian Retail Show June 22-25 in
Atlanta. Registration opened Feb. 12.

The show’s “Cause to Celebrate” theme reflects Christian
stores’ unique position to succeed in new retailing and the causes industry
companies support. CBA is also celebrating its 65th anniversary.

The event has a future-directed agenda, aiming to tackle
big faith and business issues. Presentations will include new research on what
viable retailing will look like in the future, as well as a case study of
publisher-direct digital marketing that moves sales through stores.

The future of Christian stores in a time of digital
shopping, marketing and content delivery will be addressed, with special
programs on parallel church trends. Timely and relevant training sponsored by
Spring Arbor Distributors explores how retailers can revamp strategic direction
to thrive in this new environment, including the influence of Millennials.

Kyle Idleman—pastor and author of AHA (David C
Cook), Gods at War and Not a Fan (both Zondervan)—will give the
message at Sunday’s Worship Him services, and global evangelist Ravi Zacharias
will provide insights into new evangelism around the world. The conference will
also feature a special appearance by Robertson family members from the hugely
popular Duck Dynasty TV series.

The Cover My Expenses program, which offers show-only
specials that offset travel costs and is sponsored by industry suppliers, will
return as well.

An expanded Ministry in Action program will benefit
Buckhead Christian Ministry, a network of 28 Atlanta-area churches dedicated to
helping people in transition and the homeless. The program offers food and
support, including education, counseling and employment help.

Registration and hotel reservation information is
available at ChristianRetailShow.com.