Everest Release New Video for "Ownerless"

With their new album Ownerless debuting on Billboard's Top 100 “Heatseekers” chart (their highest-rated album debut to date), ATO Records band Everest has just premiered the album's first video. Drawn from the title track from the album, the “Ownerless” video made its world premiere on The Onion's AV Club.

“The first thing that came to mind for inspiration when listening to the song was this image of endless driving highway at night. That and black-and-white,” says director Adam Littke from The General Assembly. “The song has such a distinct mood that just sounded like ominous film noir to us. Out of that we sought to communicate the idea of escaping the trappings of the comfortable modern world and heading out into the vast freedom of nature.” Singer/guitarist Russ Pollard adds, “What I love most about this video is the sense of confusion, and much like the new album, its imagery is left to the interpretation of the viewer/listener. Nothing is over-served or forced, and it's darn pretty too.”

Formed by Russell Pollard (formerly of Sebadoh, The Folk Implosion, and Earlimart),Joel Graves and Jason Soda in 2007, Everest caught national attention with the release of 2010 sophomore album, On Approach. While the record helped propel them onto bigger stages and put them in front of bigger audiences, most of the band felt the record only scratched the surface of what they could do. Building on the strengths of the band’s previous two records, Ownerless finds them stretching out in new and previously unexplored directions. “This feels like the first real Everest record,” says Pollard, “It’s the natural result of years of touring and spending time together. It’s the result of years of late night conversations about what kind of band we want to be and what kind of music we want to step onstage and play every night. It’s the sound of us finally hitting our stride.”