stephen

Super excited our UX team launched a new campaign type at Google Marketing Live this year! Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail. From Search Engine Land Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads….

I loved this article posted by Benjamin Riggs titled, Everything the Buddha Ever Taught in 2 Words. It’s an old one, but a good one. “The point of Life is Life, to participate in the melody. Melodies are streams; they are flowing. You cannot frame them or dam them up. When you…

I recently participated in an online course for the Interaction Design Foundation focused on “What Skills do UX Hirers Look for in an Applicant.”. Check on the class “Become a UX Designer from Scratch”. What you’ll learn: An introduction to the main areas of user experience work, and why it…

SF Design Week Workshop Hosted by: Stephen Gay & Kay Viswanadha The promise of conversational UI – your users already know how to talk to another human, now they can do just that with your product. As a designer, you have many different choices to consider in delivering conversational experiences…

Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework…

No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that?…

In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every…

Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company. From the article, “Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it’s not everything. We began talking…