Device targeting (Desktop, Smartphone, Tablet) applies primarily to Search campaigns. However, for Native campaigns, this does apply to InstallApp and ReengageApp campaigns. Device targeting can be set at either the campaign or ad group level.

Important

You can only create or delete these targets, and only change the bid modifier.

The following fields are available for creating and managing a device target:

Name

Description

Type

Add

Delete

Device

Can be set to either Desktop, Smartphone or Tablet. Will default to all if not set.

string

required

required

Campaign ID

The ID of the parent campaign.

long

Required if device target is set at campaign level.

Required if device target is set at campaign level.

Ad Group ID

The ID of the parent ad group.

string

Required if device target is set at ad group level.

Required if device target is set at ad group level.

Bid Modifier

The bid modifier enables you to increase or decrease your search campaign bid for any valid desktop, smartphone or tablet. The bid modifier (%) range is: -100% (to opt out), -90% to +900% (i.e 0 to opt out and from 0.1 to 10 times of bid).

string

optional

optional

Match Type

Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.