I agree. Instagram is rocking. Over 50% of the photos I see in my Twitter and Facebook streams are instagram. It has some kind of special "warm" magic. It's easy, it's fun, it does feel "Appley" in it's warm magic. Question is how do you automate extracting data from photos? Is there already software for doing that? Obviously its easy to data mine text. I'd be interested in the companies or tech that is working on extracting data from photos. That would be interesting. I can't believe Apple didn't buy it, but for some reason Apple can't get it's head around "free" services. They like to sell things. No problem with that, but in the coming years they may have to move to it in order to get iCloud and or some kind of Social network up off the ground.