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Lottery kingpin launches new game

A NEW national lottery game is to be launched next month to challenge Camelot’s supremacy.

A cross between bingo and a random number draw, BingoLotto is the brainchild of Swedish entrepreneur Gert Eklund. Tickets for the game will go on sale from the middle of next month and the first televised draw will be made on February 29.

BingoLotto is in talks with two big supermarket chains to sell the tickets, which will cost £2 each, and has already signed up 11,000 independent retailers.

Rather than use dedicated terminals as Camelot does, BingoLotto will use existing Paypoint machines that are used for mobile phones.

Those who buy tickets will be able to watch the draw live every Friday night, broadcast simultaneously on the Virgin 1 and Challenge TV stations.

The hour-long show, to be hosted by comedian Joe Pasquale, will feature a number of games and draws, giving ticketholders multiple