"I love to play with words, as I love to play with scents," Lagerfeld told WWD. "A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I donít want to be too technical about the fragrance. I prefer a sentimental approach."

Karleidoscope comes in a kaleidoscope-ish bottle and will be priced at 39 euros for 30 ml. and 63 euros for 60 ml. It's targeted at 30-something women who are "urban, arty, and creative."