New Fisker owner is ready for heavy sacrifices for the company to succeed

We told you that we’ll be updating you on the Fisker situation, we reported last time that it was bought by a Chinese company and today we have an interesting piece of information from the billionaire owner of the Wanxiang Group Corporation.

He has been quoted to say that he is prepared to go broke in order to make the company successful.

Lu Guanqui, the aforementioned chairman and founder of the company, told Bloomberg that he was determined that The New Fisker will build cars in the US and China and then sell them all around the world.

After purchasing the company for a rather small sum of US$149.2 million – following the literal meltdown of the company’s products and subsequent meltdown of its value – he said that he is prepared to ‘put every cent that Wanxiang ears into making electric vehicles’ continuing to say that he will ‘burn as much cash as it takes to succeed, or until Wanxiang goes bust.’ It’s nice to see that he is still a realist and take that particular option into consideration.

Those are some strong words, regardless of industry, especially coming from the chairman and founder of China’s largest car parts maker. The company plans to resume production of the Fisker Karma plug-in hybrid sports car ‘as fast as possible’ and then plans to expand the range with the Atlantic, Surf and Sunset models. The latter models are still Fisker models but they never advanced beyond the concept stage.

It is true that the new company has not given a specific timeline for the resumption of the production.

According to Lu, the company’s main focus is US production, a goal which he knows will take a long time but is very adamant that he will make it work, saying that his son and then grandson will pick up the banner where he leaves it.