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Scion selects builders for SEMA FR-S Tuner Challenge

With or without company support, the Scion FR-S is the tuner of choice at SEMA. Photo by Scion

Speedhunters, GT Channel and Super Street offered grand prize

We haven’t heard too much about Scion’s frisky FR-S in the last few months, but custom show SEMA is approaching, which means the floodgates are about to open.

Scion tapped Speedhunters, Super Street and GT Channel to customize an FR-S each for the show. The companies are all media outlets, not tuners, but they seem to have a good grasp of the scene. Each will be given $15,000 for the project. The winner will receive a $10,000 grand prize.

“The FR-S Release Series 1.0 presents a modern take on the vehicle’s racing heritage and will provide our three media teams a creative muse for their own inspired customizations,” said Landy Joe, Scion auto shows and special events manager. “In our 10 years bringing this competition to the SEMA Show, we’ve always been impressed by the ingenuity of car builders there and our Scion fans. By bringing in these three respected partners to help us celebrate this milestone, we hope to get even more people excited about the possibilities."

Last year, official Scion builds came from DJ and producer Steve Aoki, Bulletproof Automotive, GReddy, Urban GT and Cartel Customs.

The Scion FR-S already provides a robust base for tuning. It’s short wheelbase and rear-wheel-drive layout make it an engaging track car. If there's any complaint, it's the car's lack of power. We’re sure the tuners at SEMA can handle that.

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