Mass Effect 3 is set to launch globally in holiday 2011 on the Xbox 360® video game and entertainment system, the PlayStation®3 computer entertainment system and the PC -- this marks the first time the Mass Effect franchise will launch on all three major platforms simultaneously. Also at the Spike VGAs, the game’s predecessor, Mass Effect 2 was awarded with the “Best RPG” and “Best Xbox 360 Game” of the year awards and BioWare was named “Studio of the Year”.