The newspaper of the not-too-distant future will be customized by each reader to include only the news and information they want to see each day, then printed out at home or sent to a computer or cellphone, if an experiment by The Denver Post's parent company proves fruitful.

MediaNews Group, the fourth-largest newspaper chain in the country and owner of The Denver Post, has trademarked the term "Individuated News" or I-News for a new media-delivery system that will be tested with the Los Angeles Daily News this summer.

"You'll be able to choose the news you want about anything, whether you're a Detroit Red Wings fan or if you're green-oriented," said Mark Winkler, executive vice president of sales and marketing for MediaNews Group. "You become your own editor and publisher."

I-News gathers content not just from The Denver Post and other MediaNews papers but also from The Associated Press and other "scrapers of media," Wink ler said.

"We want to give the consumer exactly what they want," he said.

The "individuated" stories selected by each reader are sent to a special printer being developed for MediaNews that each customer would have at home.

The printer will format the stories and print them or send them to a computer or mobile phone for viewing later in the day.

Ads will be delivered as well. Where possible, the ads will be matched to each reader's choice of stories. For example, a reader who selects high school sports stories might receive ads from retail sports stores, or skiers might receive ski-related ads.

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One proposal, based on how well testing in Los Angeles goes, would be to print the newspaper only three days a week. That will already be the case with the two papers in Detroit, including MediaNews Group's Detroit News, starting March 31.

"Our greatest expense is printing and delivering a newspaper," Winkler said. "Eliminating it four days a week would be significant.

"About 65 or 70 percent of a newspaper's revenues come from ad sales on Thursday, Saturday and Sunday, so we'll keep printing on those days."

Winkler couldn't give a date for the I-News to appear in Colorado but estimated it might be six to 12 months away.

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