America’s Credit Union | Rebrand

America’s Credit Union, formerly Fort Lewis Credit Union, is a distinct entity in a stuffy financial industry. They love to roll out cool new products and have a culture more befitting a high-tech firm than a credit union. They are fast and contemporary and think a little differently than other financial institutions.

To more closely reflect their culture – and stand out in the highly competitive Puget Sound market – we abbreviated their look to ACU and emboldened their palette with warm “non bank” colors. Their messaging is contemporary and active. Their first spokespeople: members of Tacoma’s Dockyard Derby Dames roller derby league.