First Aarthi Ramamurthy Fixed Bra Shopping Online—Now She's Got An Idea For Photography Equipmenthttp://www.businessinsider.com/bras-3d-movies-new-startup-2013-2/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Fri, 09 Dec 2016 13:45:09 -0500Julie Borthttp://www.businessinsider.com/c/513a6f1beab8ea9311000010Chris CFri, 08 Mar 2013 18:07:07 -0500http://www.businessinsider.com/c/513a6f1beab8ea9311000010
Odd of you to say that you missed her profile since hers is literally the first item on their team page. <a href="http://www.battery.com/our-team/" target="_blank" rel="nofollow" >http://www.battery.com/our-team/</a>http://www.businessinsider.com/c/513a6e6e69beddc630000009Chris CFri, 08 Mar 2013 18:04:14 -0500http://www.businessinsider.com/c/513a6e6e69beddc630000009
The Battery site definitely has her on their team page <a href="http://www.battery.com/our-team/member/aarthi-ramamurthy/" target="_blank" rel="nofollow" >http://www.battery.com/our-team/member/aarthi-ramamurthy/</a>http://www.businessinsider.com/c/51241d42eab8ea2760000011PratiaTue, 19 Feb 2013 19:48:02 -0500http://www.businessinsider.com/c/51241d42eab8ea2760000011
Okay calm down, not sure why all the haters. Yes, true & co was a bad idea (a survey?) with terrible execution (same results if you do the survey one way or with entirely different answers), with major inventory and gross margin issues (they've been running a "warehouse sale" for the last few days, I've gotten 5 emails about it), and awful marketing (does anybody on their team not realize that sending a marketing email every day is not good for customer retention?? Frustrates me, seems so obvious).
Aarthi deserves some credit - everybody knows she was fired and messed up the tech at True, this is the truth. But she's living the american dream trying to start something new in "camera equipment" (?). Not sure why she spends more time tweeting and marketing herself than executing (as evidenced by this article), but let's see what she builds. Who knows....
PS - I recently saw the True & Co deck, metrics do not look good but what's not to love about the space. They may find somebody to invest although we passed (not revealing anything).http://www.businessinsider.com/c/5123e84becad04b53b000023SeanTue, 19 Feb 2013 16:02:03 -0500http://www.businessinsider.com/c/5123e84becad04b53b000023
Why all the hating from so many commenters? Some of them seem to be the same person posting under different names. These are all startups and founders that deserve our support. True&Co isn't Color or Pets.com.http://www.businessinsider.com/c/5123e6f1eab8eaa068000016John KamensTue, 19 Feb 2013 15:56:17 -0500http://www.businessinsider.com/c/5123e6f1eab8eaa068000016
Surprising amount of anger from the anonymous commenter above. With just two founders and no to few employees, this sounds like a Dorsey/Williams, D'Angelo/Cheever or a Zuckerberg/Saverin fall out. Reading between the lines, it sounds like the founders decided to split equity and one decides to go on instead of shutting down the company.http://www.businessinsider.com/c/5122c0366bb3f71503000002SoniaMon, 18 Feb 2013 18:58:46 -0500http://www.businessinsider.com/c/5122c0366bb3f71503000002
The ONLY reason True&Co. got funded was because of the nepotism and insider relationships in Silicon Valley. VC firms like to fund Indian and Chinese women because it makes their diversity scorecards look good. Would a similar startup with two American founders gotten funded? NO WAY.
True&Co. will be dead soon. They're already going to lay off people after struggling to raise money. Good riddance.http://www.businessinsider.com/c/51229937ecad04994500001aAmit AMon, 18 Feb 2013 16:12:23 -0500http://www.businessinsider.com/c/51229937ecad04994500001a
Way to go! I remember you from IDC Visual Studio. From compilers to bras!!http://www.businessinsider.com/c/512264d86bb3f7c753000019SoniaMon, 18 Feb 2013 12:28:56 -0500http://www.businessinsider.com/c/512264d86bb3f7c753000019
Totally agree with you, Rachel. This article is bullshit. Who care's about Aarthi's idea. It's just that right now. Yes, everyone knows she was ousted and her relationship with Michelle Lam as Co-Founder at True&Co. didn't last a whole year - just barely 4 months. True is a very STUPID company. They did NOT change the way bras are sold online, and it is struggling to get further funding. And WTF. No panties yet. A year later and $2M and still no panties. VERY DUMB ARTICLE, JULIE.http://www.businessinsider.com/c/5122484beab8ead653000005Randy11Mon, 18 Feb 2013 10:27:07 -0500http://www.businessinsider.com/c/5122484beab8ead653000005
This article is ridiculous. Aarthi and her Co- founder Michelle Lam barely lasted 4 months before she was ousted. They hardly knew each other when they launched True & Co. True&Co. has not fixed the bra shopping process or yield a perfect fit. In fact, True&Co is having a very hard time raising their second round of funding right now. Several funds that were in the first round are not taking part in the second round because Michelle Lam is such a domineering nut job and is stupid. Nearly a year later, True&Co. Still does not sell panties. They only got funding and press like this because of their relationships in the Valley and Silicon Alley. It is most definitely undeserved.http://www.businessinsider.com/c/51218a48ecad04f24d000003Rachel HSun, 17 Feb 2013 20:56:24 -0500http://www.businessinsider.com/c/51218a48ecad04f24d000003
This is the stupiest article I've read on BI, no offense Julie. There is nothing substantive in here. Furthermore, how come nobody has focused on how True&Co's tech is really poor (the system just doesnt work, which Aarthi coded) and the fact that Aarthi was flat out fired from the company (see previous point about poor tech); which is FACT and generally known in certain circles in SV. I always find it sad when somebody who has done very little, gets a lot of press, tweets all the time, and acts like they're far more important then they are. Press will come 'when' good businesses are created. Hearsay and speculation is just silly though, and hardly journalistic. Btw, please fact check, Aarthi isn't even on the Battery website as an EIR.http://www.businessinsider.com/c/51216f16eab8ead178000015joe bobSun, 17 Feb 2013 19:00:22 -0500http://www.businessinsider.com/c/51216f16eab8ead178000015
Hello @John R. The man with room temperature IQ. Read some history about how the US was built. And how Silicon Valley IS being built today. And what fraction students currently enrolled in graduate programs in Math, Science, Engineering, Bio programs are foreigners.
Idiot.http://www.businessinsider.com/c/5121422c6bb3f71430000041wei-min chuSun, 17 Feb 2013 15:48:44 -0500http://www.businessinsider.com/c/5121422c6bb3f71430000041
Er.. Brin (Google), Grove (Intel), Jerry Yang (Yahoo), Chen (Youtube), Musk (PayPal, Tesla, SpaceX), Sindhu (Juniper)... all immigrants. Any questions?http://www.businessinsider.com/c/51213c91eab8eaf60d000014NeandaSun, 17 Feb 2013 15:24:49 -0500http://www.businessinsider.com/c/51213c91eab8eaf60d000014
Your country was built completely by foreigners, the irish, english, dutch, spanish, etc. My friend, you're a foreigner unless you're a native american.
And, a significant percentage of silicon valley founders are 1st gen immigrantshttp://www.businessinsider.com/c/51210b1e69bedd1832000003Mika123Sun, 17 Feb 2013 11:53:50 -0500http://www.businessinsider.com/c/51210b1e69bedd1832000003
You are a pure idiot and it hurts to see so much ignorance. The USA is a country built thanks to what you call foreigners and without them, the country wouldn't be what it is today. Moreover, why would you say this woman is a foreigner? Do you know her personally? Don't you understand that she is maybe more american than you are and that she has a USA passport?
This is why America is going down, not understanding other cultures and the added value "foreigners" can add to the country. Not to day that this particular woman is a foreigner of course because she is not.
Your stupidity makes me sick and you should go outside of the US to see what the world looks like and what growth and innovation other countries are experiencing in 2013.
Last, without foreigners coming to the US, and as all the experts and statistics have proved, the country doesn't have a chance to stand against other big countries and will sooner or later loose its #1 position as the most innovative country in the world.
You are a moron and people like you make me sick.http://www.businessinsider.com/c/5120fe9ceab8eab409000020John RSun, 17 Feb 2013 11:00:28 -0500http://www.businessinsider.com/c/5120fe9ceab8eab409000020
Wait is this why we need more Mexicans, Chinese and Indians in this country? To write useless apps and sell inner-wear online? Are you freaking kidding me?
I say cut down the number of F1b, H1b, L1b, T1b, and whatever other 1bs w e have going in this country. Enough. We don't need more foreigners in this country.