Naples Route Inspires Whisky and Irn Bru

Thursday, 19 April 2012

An Edinburgh-based ice cream parlour
has created a whisky and IRN-BRU flavoured ice cream to mark the
launch of easyJet's new route from Edinburgh to Naples.

S.Luca, which has parlours in Morningside and Musselburgh,
unveiled the Italian Scottish inspired fusion as the first flight
on the new route took off from Edinburgh Airport today (Wednesday
April 18).

Clark Whitehead, S.Luca communications officer, said: "Edinburgh
has a strong Italian community and influence, and it has been very
exciting for us to develop a new flavour that represents all that
is best of Scotland and Italy.

"Creating a new flavour is always a challenge, but is one our
team has relished and we believe the ice cream's strong and vibrant
flavour will prove to be a huge hit with our customers throughout
the summer season."

easyJet, Scotland's largest airline, will now operate two
flights a week from Edinburgh to Naples from April 18 to the end of
October. Fares start from £72.99 (one way including
taxes).

Naples is expected to become a popular sun and city destination
for leisure travellers and will provide a further link for
Scotland's large Italian community.

easyJet will also fly the first passengers on its new route from
Edinburgh to Dalaman, Turkey, this week. The new summer route was
introduced following the collapse of Holidays4u last year.

easyJet will now operate two flights a week from Edinburgh to
Dalaman to the end of October. Fares start from £88.99 (one way
including taxes).

These new routes bring the total number of easyJet flights
operating out of Edinburgh to 24. Further new routes launched in
the past 12 months include Edinburgh to Athens, Tenerife, Grenoble,
Basel and Paphos.

Hugh Aitken, easyJet's commercial manager for Scotland, said: "I
am delighted to announce that easyJet will be now be flying
new routes to Naples and Dalaman this spring, re-affirming our
commitment to the city of Edinburgh.

"As other operators are axing destinations from the capital's
airport we are expanding our presence with new routes throughout
the year.

"Naples is another Scottish first for easyJet and our early
sales figures show that it is already proving to be a popular
inbound and outbound destination.

"We are also pleased to be delivering much needed capacity on
the popular Edinburgh to Dalaman route, as we continue our
objective of increasing choice and making air travel easy and
affordable for our customers."

Jim O'Sullivan, managing director, Edinburgh Airport, said:
"We're delighted to see the launch of this route to Naples.
Edinburgh Airport shares easyjet's commitment to offering
passengers the best experience, coupled with the most diverse
number of routes we can.

"easyjet's recent expansion at Edinburgh does just that and we
look forward to working with them to deliver further for the people
of Scotland."

- ENDS -

Notes to editors:

About easyJet:

easyJet is Scotland's largest airline -measured by passenger
numbers. In the 12 months to end December the airline carried over
4 million passengers across the four airports (Edinburgh, Glasgow,
Aberdeen and Inverness).

easyJet operates Europe's No. 1 air transport network with a
leading presence on Europe's top 100 routes and at Europe's 50
largest airports.

easyJet flies on more than 600 routes between 130 airports in 30
countries. More than 300 million Europeans live within one hour's
drive of an easyJet airport, more than any other airline.

The airline takes sustainability seriously. easyJet invests in
the latest technology, operates efficiently and fills most of its
seats which means that an easyJet passenger's carbon footprint is
22% less than a passenger on a traditional airline, flying the same
aircraft on the same route.