3 Reasons Why Social Media Content Automation is Not a Good Idea

Have you ever tried doing any social media content automation to save yourself some time?

I sure have, and guess what – not the best idea if you’re looking to grow your audience.

When you create content for your social media channels, what’s your goal? Is it to engage with your followers? Most likely. But what happens if it’s not YOU who’s posting content or actually interacting with your audience? They’ll stop following you. Pretty simple.

In this post I’m sharing 3 reasons why social media content automation is not the best idea when building your brand and growing a business.

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First of all, I completely agree that we all want to save some time and create more freedom in our lives. However, automating every single part on your social media profiles is not exactly something you want to be doing. I don’t mean you posting into Facebook groups – this CAN be automated, or you can hire somebody to do it for you. But when it comes to you posting content on your Facebook wall or Instagram, automation may not be the best option. And especially, sending automated messages to every person that is trying to reach out to you. Here’s why you wanna re-consider the way you manage your social media presence.

1.It makes you look insincere.

Just imagine and even ask yourself – why would people follow you? Why would they wanna connect with you or check out your content? The know, like and trust factor is what you should develop with your audience on social media. The idea of social media marketing is to CONNECT with people, and build relationships. Is that really that difficult to send a quick message to somebody? Come on!

Or if someone follows you on Facebook, is it super time consuming to follow them back and thank them to start a conversation? Not at all! Sincerity is what you have to have as well when marketing on social media platforms. Do not automate human behavior! On Facebook and on all the other platforms you have to show that you are human and that you CARE.

In the video below I go over 2 more reasons why social media content automation is not something you should be doing to grow your home business. Still doing that? Time to become “social”, because that word is there for a reason!

As my upline ALWAYS used to say, “the money is in the connection”. Took me a while to figure it out. I get it now. So true, we have to invest in people, not automate our way into their wallets as a permanent means to run our business.

When you automate things especially social media you almost take the social part out of it. People want to connect with other people. Put in the work, make those connections with people to build your business. Everyone one wants push button solutions for everything without having to do any work.