Website content should be brief and
to the point. Internet surfers scan text instead of
fully reading it, so you need to capture their attention
quickly by offering them succinct material that is relevant
to them.

The
graphics/photos/banners/ads on your site need to support
your content instead of overwhelming it. Although text
needs to be brief, it is still the content itself that
is more important than anything else on your site.

Here
are some points to consider when developing a site and
creating its content:

What
is the purpose of the site? Is it an online brochure?
Is it a selling site? Is it a credibility site?

How
many pages will do your products/services justice?

Should
you link your site to other sites that would provide
valuable information to prospects?

As
far as content goes, do you have a clear understanding
of how you can reach out to those people you are
trying to attract and address their needs quickly
and clearly?

Writing
your site content so that it appeals to your audience
is crucial. Take a look at a couple of sites we have
written below....