Languedoc promotion launched to help independent retailers

Independent retailers can win a trip to the Languedoc by taking part in the UK’s first ever Printemps du Languedoc promotion.

The initiative is designed to promote one of France’s most exciting wine producing regions, which is beloved by many indies due to its versatility, innovation and price to quality ratio.

Languedoc Rousillon is the world’s largest wine-producing region and it boasts a wide range of whites, reds, rosés, sparklers and naturally fortified wines.

The promotion month is June 2019 and it is free to take part. It has proved successful for many cavistes in France and we are now launching it in the UK to benefit our independent readers.

Sud de France will send you a POS pack to help you showcase your participation in le Printemps du Languedoc and highlight your Languedoc Roussillon wine range, with the aim of driving footfall and sales uplift in a really important category for indies.

It is an opportunity to get behind one of France’s most dynamic regions and excite your customers about the quality and diversity of styles coming from the Languedoc.

“This wine region represents a symbol of modernity, diversity, identity and the Mediterranean art of living and is therefore a great category for wine merchants such as yourself to be able to offer to your customers,” said Isabelle Kaanan, executive director at Sud de France.

We will provide promotional materials and digital support via the Drinks Retailing News social media channels, newsletters, and website.

We leave it up to you to decide how to highlight Languedoc Roussillon wines during the promotion, but this might include in store and online tastings, winemaker visits, or tasting flights of top quality Languedoc wines.

The retailer that runs the most effective promotion will win a trip for two to the region.

The deadline for registration is April 25. Contact lee.sharkey@agilemedia.co.uk to sign up to Le Printemps du Languedoc and we will send you the POS pack.