THE SCIENCE BEHIND ADDICTION & ME-COMMERCE Gamification is the science that explains how game developers manage to get people ‘addicted’ to their games. How do they make sure that people will play their mini games hours at a time,...

Giving your clients the power to create their own unique custom product designs, where and when they want and on a user friendly and engaging software platform is a business opportunity, increasing customer lifetime value, keeping your collection in...

Silicon Valley based Augmented World Expo chose to nominate 2 of our client cases for the 2016 Auggie Awards, recognising them as best in class. After carefull consideration by the impressive jury, our cases BOTH conquered a Top 5...

Presenting customers with too many choices can have a paralyzing effect, resulting in the absence of a buying decision. When presenting your clients with different alternatives in the right way, you can avoid this buyer fatigue or choice overload. A...

Augmented and virtual reality are hot. Worldwide, high-tech programmers are developing innovative applications that mix reality with digital elements. In early June the Augmented World Expo will decide which teams delivered the best results by granting them with ‘Auggies’: the Oscars for the...

Forbes Insights and xAd have put their heads together and wrote a white paper on the strategic advantages of location-based marketing titled “Location: a strategic marketing imperative. How location-based marketing is reinventing the path to purchase.”. This link leads...

Furniture brands should care about changing customer behaviour. Both manufacturers and retailers are in danger of missing a growing opportunity to sell their collections online. In this blog post we will show that, contrary to popular believe, a growing...

Any business needs a quality customer service if it wants to succeed in a competitive market. And who doesn’t want to succeed? Let’s face it; we’re all struggeling to win new clients and retain the ones we have. According...

The times they are a-changin’. 1. Straight to the pocket Mobile devices, such as tablets, are growing more popular amongst sales and marketing teams in every industry. They are light, easily transportable and switched on in an instant. Easy...

1. You design or manufacture a customizable product Whether it’s furniture, cars or high fashion, if clients can customize your product then a 3D configurator is THE best visualisation tool! You can showcase all possible variations present the effect on...

Real vs Render 3D software has the power to handle innumerable things, many of which go beyond imagination. For custom product designers & manufacturers, it is the ultimate way to visualise their product before its even built. 3D has come...

What is augmented reality? Augmented reality mixes fact and fiction into a new experience. By adding digital data to the camera feed of your smartphone or tablet, you get to experience characters, objects or interfaces on top of your...

Do you manufacture a custom product that allows your customers to assemble the design of their dreams? Then it’s a no brainer! A 3D configurator will… Help you visualize all possible options & variations...

Efteling invited all creative and digital agencies to come up with an innovation that would improve the experience of their guests. 90 studios came up with concepts. 15 battled it out on the pitch day on November 13th. And...

Six Myths About Customer Loyalty Programs Low-margin retailers often argue they can’t afford customer loyalty programs, but is that true? Two business professorsmake the case that such programs are profit-enhancing differentiators. There are three ways to differentiate in retailing: location,...

It’s only been a few years since the majority of people were questioning whether leveraging social media channels as a platform for consumer-brand interactions was a viable strategy, and now most businesses in the country have some discernable social media presence....

Content creation is hard. You have to capture the essence of every message, use just the right text-image combo to reach the target audience and create opportunities to see for maximum impact. But the end product is immensely gratifying…...

TRY BEFORE YOU BUY Imagine a new kind of digital catalogue that allows your clients to try any item at home. Or that enables your sales team to showcase any product, without lugging around the product itself. Thanks to...

So… you publish a printmedium? That’s fantastic! A community of fans buys your product time and again, to enjoy the content you provide for him/her. Whether it’s books, magazines, leaflets, … your content rocks! Now let’s make it roll...