Alectris

U.S. Market Entry | Brand | Global Marketing

Project Description

The CompanyAlectris delivers asset care innovation for the global solar industry. With our integrated suite of operations, maintenance and asset management services, award-winning software and retrofit technologies, we empower owners with full control of their portfolios to realize worry-free, high performing solar assets.

Scope of Work
Alectris became an agency client in September 2013, with an accelerated schedule to prepare them for initial Solar Power International 2013 sales meetings. We now create and execute their integrated marketing activities globally.

Marketing Services for Alectris

Research

Competitive Landscape Review

Strategy

Branding | Corporate Identity

Company Value Proposition Development

Tagline Development and Evolution

Content Marketing including Podcast Series and Promotion

Event and Sponsorship Evaluation, Development, Support

Global Affiliate Marketing

Marketing Strategy and Development

Creative

Collateral

Icon System

Website

Video

Deployment

Email Marketing

Content Marketing

Event Support

Public Relations

Social Media

Metrics

Reporting and Analysis

Podcast | Content Marketing Sample

Video Development Sample

Results
Alectris has built solid awareness quickly in it’s key new market, America. Global communications have been orchestrated to support new business development in all regions.

Testimonial“Identity3 has assisted us in clarifying our strongest value propositions into the U.S. market including a new tag line for the company, collateral development and website recommendations. Glenna and her team have helped us identify and leverage key U.S. events as part of our American market entry. The Identity3 team continues to assist us with content development, public relations and social media – all strengthening our presence in the states and creating a consistent message in our global markets.”