We Need To Stay Curious

“We will discover new strengths; eliminate confusion;
and pour our heart and soul into our work…”

Most of the time, your audience thinks they already know the ending. Maybe they do. Maybe they don’t. But actually, the most interesting part of any story isn’t the ending. It’s the unexpected problems that are solved along the way. So we need to stay curious. Give the audience a problem to solve. Don’t tell them 4; give them 2+2. There are things in our stories that are a mystery to us. Unexpected events, that at the beginning of last year, we never would have guessed would have happened. Like the fact that our team traveled to Iraq twice in 2016, for two different reasons. Didn’t see that coming. There were complex problems that we had to solve–like how to stage a 25-horse western stampede in rural Wisconsin, locating a development platform for a 35-session online experience, or building a self-watering green wall installation for 6-week social photography campaign.

As we look forward to 2017, we don’t know how the story will end. But we’re excited for the interesting problems we will encounter along the way. In solving them, we will discover new strengths; eliminate confusion; and pour our heart and soul into our work. Onward!