is an incredible example. they took 2,000 of that you are journalists, everybody from journalists embeddedinsyria, topeople covering fashion in europe. and then journalists, 5 to 7 paragraphs are now captures quick tout video updates. so what that means for "wall street journal" is they're now engaging the users in a much more rich, immersive way. extra disk akind of print or text-based business. a lot of online publishers, print companies, newspaper companies, et cetera who are just still adjusting to chapter 1 of the digital movement. it's taking them in a print metaphor. >> a premium service now? >> it's a premium service. it launched in september with the "wall street journal." we also have the women we, one of our big partnerships, premium service into their television programming, the 12 million viewers a week, digital as well as the live event. over the last six, eight weeks we've had companies like up, broadcast tv companies, networks, capable, print, all kinds of folks. >> is the premium service, can i subscribe as an individual, a consumer? >> you can as a consumer, though it has such