Bo Muller-Moore is the Montpelier, Vt. folk artist whose trademark application for his earth-loving "Eat More Kale" t-shirts is being opposed by Chick-fil-a. The popular restaurant chain uses the phrase "Eat More Chicken" and claims if Muller-Moore gets the rights to his wording, that could confuse consumers and hurt sandwich sales. "If you think Vermonters don't understand the difference between kale and a chicken sandwich, we invite you to Vermont and we'll give you a lesson," Shumlin said at the press conference, hoping his message reached the chain's legal team.

Shumlin urged people to join "Team Kale," buying stickers and t-shirts to help cover Muller-Moore's legal fees. "It can get real expensive," the small businessman said. "They are fat cats with deep pockets."

This story of a David who hand-squeegees t-shirts in a backyard studio squaring off with the Goliath that moves billions of dollars in fast food each year has captured attention internationally. Major mainstream news outlets like The New York Times and CNN have covered the issue, as have many highly-visited websites like Gawker. That attention has helped rack up thousands of signatures on EatMoreKale.com telling Chick-fil-a to back off.

Eric Bigglestone, the owner of Capitol Stationers in downtown Montpelier, is asking his customers to sign the petition. "In this world of the internet, all you have to do is tell one or two people, and they tell two or three people, they tell three or four people and all of a sudden you have thousands of people who know what's going on," Bigglestone said.

All that support has left the t-shirt guy slammed with orders. He's received so many that another small company, Beavins and Sons Custom Printers, is lending Muller-Moore its workspace to fill all the purchases. Technically, the Vermonters are friendly competitors. "There's plenty of room for all of us," Muller-Moore said.

Muller-Moore hopes that kind of sharing inspires Chick-fil-a to see they can both use the commonly-spoken words "eat" and "more" for their very separate purposes. For now, though, Team Chicken insists it has to defend its prized tagline. In a statement to the Associated Press, Chick-fil-a said it supports the entrepreneurial spirit in America but must protect its own trademark.

Team Kale warns the company to not underestimate the tenacity of Vermonters. "Get outta the way, because we're going to win this one!" Gov. Shumlin pledged.