Wal-Mart Pursues Multichannel Expansion

“Our goal is to be there for the customer. We’re doing this by bringing together online, mobile, social and our physical stores in a seamless way that gives customers ‘anytime, anywhere’ access so they can shop however and whenever they want.”
— Amy Lester, spokeswoman, Walmart eCommerce

One of the ways Wal-Mart Stores became the largest retailer in the world was to simply open stores wherever it could. But with the number of locations available to it in the U.S. finite and shrinking, the next logical frontier to conquer is one without physical limitations: Cyberspace.

Thus over the past few years Wal-Mart has been stepping up its emphasis on connecting to shoppers through digital means — its website