Design Questionnaire

This form has been developed to assist the designers at Skunkworks Creative Group. We estimate that the questionnaire should take you 15 minutes to complete.

Firm Name

Your Name*

FirstLast

Your Position / Title

General Design Priorities

The foundation for your new site.

What keeps you up at night?

What is your primary concern with your current website? e.g., what’s missing or doesn’t work as well as it should?

The Competition

Please list your top 5 competitors, with domain names for each.

Keywords

Please confirm your top 10 priority keywords in order of perceived value. Keywords are the generic search terms that someone would use when looking for a lawyer. For example: "Vancouver Personal Injury Lawyer."

Client Profile

Please provide us with at least one short caricature client profile. For example: "Female professional, aged 52, MBA, married with two high school kids heading to university, skier, general manager at MEC, spinal cord injury"

Colour Palette

Our colour palette can be inspired by your existing brand identity, or something different entirely. Please browse Colour Picker and let us know your preferences. Either send us the hex code for your base colour on a complementary scheme, or just tell us: "Blue/Gold/LightBlue."

Learning from Others

Let us know what you think of these specific website designs. 5 means that you really like a design. 1 means that you really hate it.

Navigation Layout

The Navigation menu is the road map to your website. It illustrates the path users will take to explore your site.
Most sites use horizontal navigation, vertical navigation, or some kind of hybrid.

MEP Business Lawyers (Vertical Nav)

Vertical navigation runs up and down along the side of the page: www.meplaw.ca

1 (Hate It)

2

3

4

5 (Love It)

Keogh Cox (Traditional Horizontal)

Traditional Horizontal navigation runs left to right along the top of the page: www.keoghcox.com

1 (Hate It)

2

3

4

5 (Love It)

Murphy Battista (Simple Hybrid)

Uses hybrid navigation i.e., traditional left to right horizontal navigation as well a vertical navigation to view specific landing pages: www.murphybattista.com

1 (Hate It)

2

3

4

5 (Love It)

Dentons (Fat Navigation)

A Fat Navigation displays a long list of navigation options in drop-down or fly-out menus. These are used to show all the subpages in site sections: www.dentons.com

Any other comments, preferences or feature requests relating to site navigation?

Imagery and Video

We always prefer to work with distinctive imagery and themes. We will fill any gaps with stock imagery and video. We are also looking to add more video to our designs. Video can be compelling or distracting. Finding the right balance is important. Please let us know what you think.

Are there any other functional requirements that your website needs to achieve?

Please elaborate

Additional Design Elements

Are there any design elements above that have not been addressed? Examples would include a love of Google's Material Design framework or Bloomberg's use of white space. We are also always looking for a consistent theme for each site.

Social Media Integration

What social media platforms do you currently have (please provide links)?

What social media platforms do you plan to launch in the next 6 months?