The Treehouse

small business

A few weeks ago we hosted a Google Partners Connect event that featured a live webcast of some of Google’s leading experts. One of the speakers pointed out that whether you’re a small business or a huge corporation, the key to being competitive in search and sales boils down to knowing the answers to three questions.

Can’t afford to hire a professional content strategist? Neither can you afford to continue ignoring the outdated and unhelpful content turning your site to irrelevant mush. But with a little research, you can update your content one section at a time, as hours and budget allow. So put a team of employees or volunteers together now, because here are 10 ways to start improving your content today.

Content strategy isn’t just for the big guns. Whether your site is 5 pages or 500 pages, a little attention to your content can go a long way. And small improvements over time will add up, resulting in better content and increased traffic. How? Here’s a crash course in content strategy especially for small businesses, non-profits and other internet little guys…

About The Treehouse

"Welcome to the treehouse,” said CEO Steve Hanson the day we moved into our new headquarters. On an upper floor at the edge of the woods, we now enjoy a view from the trees. We think of this space not as a lofty perch from which to ideate but as a place to gather and seek a broader perspective on the landscape. The same thing applies to our blog. (And in case you were wondering, views expressed here are those of the authors and not of Hanson Inc. But you figured that, right?) Please join the conversation!