With myriad of smart phones developing everyday and taking the world by storm, we have more evidence on how mobile technology will be ubiquitous in a short period.

Not only the developed countries but the developing countries like India have contributed a lot to the smartphone penetration and data consumption.

In fact, according to the ‘Internet trends 2014’report by Mary Meeker, a partner at the venture capital firm Kleiner Perkin Caufield & Byers, India ranks third among the top countries for smartphone users with an estimated 117 million subscribers after China and the US.

Also, Over the last few years, there has been 63% increase in app usage and 20% increase in terms of time spent by users on smartphone

On an average, Indian users spend over 3 hours a day on their smart phones

24% of the smartphone owners have used mobile apps like Whatsapp and WeChat for their business purposes

Yet, ironically the total penetration of smart phones users in India is hooked at just 10%, which is lowest among the top 30 smartphone markets. Out of the total population of 1.25 billion, only one-fifth of the people use Internet or social Media.

This is why Android One came into the picture, an initiative by the Google to create affordable smart phones so that billions of people using a feature phone can buy a smartphone.

Basically, Android One is a standard for Android systems mainly targeted to the first time smartphone buyers and developers, who wish to have Android with no vendor-specific modifications.

With first hardware partners like Micromax, Karbonn and Spice, all the software upgrades on Android one phones would come directly from Google. This gives company better control of the operating system and ensures users get a consistent service.

Now, let’s see how Android One triumph its limitations

There are three major reasons which refrain people in countries like India or Indonesia to get high quality smart phones:

Complex Hardware

No access to the latest Android software and popular applications

Expensive Plans

The developers behind Android One, by working closely with phone and silicon chip makers, have made it easier for the companies to build phones that are great and affordable as well.

Besides, such phones have lots of processing power, which allow the users to get the information quickly along with the expandable storage. They also have high quality front and rear facing cameras with added features like dual SIM cards, a replaceable battery and built-in FM radio.

Even if you don’t care about the modified or unmodified versions, Android One has many other reasons to woo you…

If you are an airtel customer on your Android One phone, you will get 100MB free every month to download OS updates and 200MB free every month to download app updates for six months. Isn’t it great?

Currently, there are only three Android one phones available. In terms of hardware, all three use the same with 4.5 inch screen, 854×480 pixels resolution, MediaTek quad-core processor running at 1.3GHz, 4GB Internal storage, support for microSD card, 5MP rear camera and 2MP front camera. The only difference is the brand name and design.