Rock-afire Explosion Billy Bob Figure Prototype!

Remember the Rock-afire Explosion band from Showbiz Pizza? The spirit of the animatronic house band lives on in collectors and fans like Justin Ishmael, who’s developing a licensed figure of Billy Bob. At this year’s Designercon, we check out the prototype of this toy and chat with Justin–who previously ran Mondo–about the process of making collectibles for niche fandoms.

Shot and edited by Norman Chan

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