Re: Is It Possible to Target only @gmail.com Users?

Answering another thread on targeting, it came to my mind, that it might be done using "audience" targeting. But, checking the categories available in "audience", I did not find GMail users category. (A nice idea would be to suggest to add them as a separate category under "audience"targetting.

However, that might be possible using other "ad-networks" platforms. (I'm not sure...). Eventually, this is far beyond the scope of this community, but, as a starting point, try to run a Google search on "ad-networks and RTB" (Real Time Bidding).

Re: Is It Possible to Target only @gmail.com Users?

That is helpful to know that I can show ads in Gmail via the Google Content Network.

However, I'm asking about showing ads to Gmail users regardless of what website they are using (eg. not just showing them ads inside Gmail). Placement and Google Content Network targeting let me target by website - I'm interested in targeting by user - is this possible?

That is helpful to know that I can show ads in Gmail via the Google Content Network.

However, I'm asking about showing ads to Gmail users regardless of what website they are using (eg. not just showing them ads inside Gmail). Placement and Google Content Network targeting let me target by website - I'm interested in targeting by user - is this possible?

The other option is 'retargetting' - which specifically re-targets your display ads to users that have visited your website; when they visit other sites.

It is a highly efficient means of targeting individual users with historically higher ROI in comparison to general content network targeting.

Re: Is It Possible to Target only @gmail.com Users?

Answering another thread on targeting, it came to my mind, that it might be done using "audience" targeting. But, checking the categories available in "audience", I did not find GMail users category. (A nice idea would be to suggest to add them as a separate category under "audience"targetting.

However, that might be possible using other "ad-networks" platforms. (I'm not sure...). Eventually, this is far beyond the scope of this community, but, as a starting point, try to run a Google search on "ad-networks and RTB" (Real Time Bidding).