Best-Kept Secrets For Driving Website Traffic

By Holly Chaffin, Search Engine Optimization Specialist at Hostway Services, Inc. Social media and blogging have become staples of search engine optimization – but these efforts alone aren’t necessarily enough to boost traffic to a company’s website. To go above and beyond these baseline best practices, businesses need to get a little creative. So how else can companies effectively drive traffic to their websites? Let’s take a look at a few best-kept secrets for SEO and increasing visitors: Press releases: Remember these? In the past, press releases were much more popular – any time a company released a new product, launched a new service or welcomed a new staff member, it would issue a press release to share the news. However, these pieces have taken a back seat to blogs and other content in recent years. While press releases may seem outdated to some, Egg Marketing and C...