Polybag Fever

So, last monday the word began to spread around the inter webs:Lego (TM) Starwars (TM) Poe’s X-Wing Fighter(TM), free but only if you buy this month’s K-Zone.

We hardly ever see these in the wild in Australia – more often in the confined ecosystems of Videogame pre-order bonuses or lego Shop@home bonuses

For those without tweenage children, K-Zone is a magazine aimed primarily at boys aged 6-10, containing equal parts toy advertisements, movie ads (some veiled as toy advertisements), video games (some based on toys, some with toys based on them) and comics (based on the subjects of TV series, movies, or the toys derived from said licencees). It effectively retails for 6 dollars (cover price $5.99) and sits at the end of supermarket checkout isles, ready to trap unsuspecting mothers in a frenzy of uncontrollable pleading. I wish it was around at the time I was a boy. My mother is glad that it wasn’t.