NYTimes.com - Game Theory- Making Room for the Women.Unfortunately this rise in so-called casual play has upset some of those who see themselves as guardians of the true flame. There’s been a definite backlash against the idea that women are entering the hallowed citadel, dropping in a few scatter cushions and ending all the fun. Particular ire is reserved for anyone who dares to point out that female characters in games are often unsupported in the bra region for no apparent reason; given boring, bland supporting roles; and totally absent.

Depending on what facet of the industry you look at it already happened, especially on the casual side of the fence (where most titles are either gender neutral or feature characters who are less sexualized). The games might not be as 'real' as true hardcore gamers expect but billions of dollars in revenue is still billions of dollars going into the gaming industry.

We might want to start actually catering rather than pandering to that demographic.