In response to the growing consumer demand for simple, familiar ingredients, Cargill is launching a portfolio of functional native starches under the new SimPure brand.

SimPure offers food and beverage manufacturers tailor-made, functional native starches that deliver the simple ingredient label consumers want, along with greater process tolerance, shelf life and storage stability. The product line will be available worldwide.

SimPure functional native starches, coupled with Cargill’s integrated formulation and technical expertise, will allow food manufacturers to deliver on consumer demands for label-friendly products with great taste and texture.

“Consumers increasingly want to know what is in their food and are turning to product labels to better inform themselves,” said Simon Waters, global food starch leader, Cargill.

For years, modified starches served as the workhorses of the texturising world, solving a host of food processing dilemmas. However, as a part of the changing consumer preferences, many customers want to remove modified starch from their product labels.

“As a global leader, we have the most diverse texturising portfolio, backed by world-class formulation experts and a reliable supply chain, enabling us to create custom solutions like SimPure 99560 to address the application and marketplace needs of our customer partners,” said Waters.

“As we expand the SimPure product line, our food scientists will be creating similar ways to use familiar ingredients that provide the functional, label-friendly options our customers require,” he added.