Courses

Arts Management

SPEA–A 163 Art Worlds: Management, Markets, and Policy (3 cr.) This course provides students with a taste of the variety of topics they will encounter when pursuing the B.S. in Arts Management, including public policy in the arts, the economic structure of markets in various branches of the arts, and the issues facing administrators in the arts.

SPEA–A 236 Music Industry I (3 cr.) The purpose of this class is to gain a historical overview on the development of the music industry from its beginnings to current issues. Special focus will be on the development of legal issues and the recording industry.

SPEA–A 241 Inside Community Arts Organizations (3 cr.) Students will get to know arts organizations and music business entities in the area in order to gain awareness about the role of the arts in a community as a cultural, social, as well as economic force. Class instruction includes lectures, guest speakers, field trips, and practical experiences.

SPEA–A 336 Music Industry II (3 cr.) P: SPEA-A 236 or approval of instructor. The purpose of this class is to build on the historical overview of the music industry from its beginnings to current issues in Music Industry I and explore current issues and music careers. Special focus will be on creating a plan for personal goals and development.

SPEA–A 354 Arts Marketing Fundamentals (3 cr.) This course introduces students to the essentials of arts marketing: how nonprofit organizations and consumers behave and what strategies marketers can use to successfully operate in today's environment. Course will examine such topics as the marketing process for product-centered cultural enterprises, collection and use of marketing information, target marketing and position.

SPEA–A 405 Programming in the Performing Arts (3 cr.) This course examines how programming relates to marketing and public relations; the role of programming in the public and profes­sional identity of artists and arts organizations; the external factors that condition program choice; and how programming affects relation­ships with society and the arts community on local, national and international levels.

SPEA–A 459 Public Policy and the Arts (3 cr.) This course considers the principal aspects of cultural policy in the US and elsewhere. Topics include arts education, the ends and means of government funding for the arts, multicultural­ism, freedom of expression, copyright, other legal rights of artists, international trade in cultural goods, and international treaties on cultural diversity.

SPEA–A 464 The Economics and Administration of Artistic Organizations (3 cr.) This course analyzes the unique challenges facing arts organizations in the public, nonprofit, and for- profit sectors. Among other topics, the course deals with the multiple and often-conflicting goals faced by arts organizations, consumer demand and price setting, experimentation and innovation, and setting the rules for decision-making and oversight.