The New Media Kits are Here! The New Media Kits are Here!Carl Sheffres, Publisher, Microwave Journal

Like Steve Martin in "The Jerk" when the new phone books arrive, I get overly excited when the media kit for the upcoming year lands on my desk. And I am particularly excited this year, as we have some great new things to talk about. Like China. MWJ had a team of about a dozen people at the International Microwave Exhibition (IME) in Shanghai a few weeks ago. Colleagues from the Norwood and London offices joined with our partners in China to announce the launch of MWJ China, a bi-monthly magazine to be distributed to 10,000 RF and microwave engineers in China beginning in January.

I should not have been surprised to hear the first holiday songs of the season on the radio this weekend, but it is still hard to believe that we are already approaching the end of the year. And what a year it has been. From the cognitive radar cover feature last January to the body-to-body wireless networks cover feature in December, 2011 has been a stellar year for editorial content, new product announcements, expert forums and webinars. Our goal for the New Year will be to keep up the momentum and continue providing our audience with the latest information on microwave technology and business. Here is what to expect as we ring out the old and ring in the new...

Nine Tips To Get More From Your PR ResourcesDorothy Crenshaw, Crenshaw Communications

A poor economy can test even the best and most productive client/agency relationship. For many businesses, a PR consultant or an agency commitment is a large investment, and one that's increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as efficient and fruitful as possible?

For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to set objectives and formulate a clear, defined plan that'll help your business achieve optimum results in the media.

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