Retail Banking Digital Branch Customer Experience

Digital disruption is redefining branch banking globally, resulting in a significant reduction in the number of branches. Branches are also being reformatted to focus on complex and high-value transactions. There is an increasing needed to synergize the digital and physical worlds of the customer to drive a significant increase in customer engagement and revenue at a branch.

HCL’s Digital Branch Customer Experience application demonstrates how the customer can be engaged at a branch by leveraging digital solutions. The app addresses managing customer footfall at the branch, reducing wait times, providing priority services to privileged customers, and pushing real-time product offers based on a customer’s profile.