Kamal’s digital launch of Uttama Villain audio

It was all new and fresh at the audio launch of Uttama Villain. Not just the dais but also the way the event was organised. Everything was fresh and away from the routine.

Even the release of the audio CD was quire different. Kamal Haasan released the audio of Uttama Villain in a digital manner. He downloaded an app named after the movie. And then he called Sruti Haasan in Mumbai through video conferencing on his mobile phone, and sent the songs to her through internet signalling the mebracing of technology.

Kamal Haasan, said, ‘People these days don’t buy CDs rather prefer to download and listen to songs. Hence I chose to launch this way.’

The audio show was anchored by actor-director Parthiban. All the artistes from the film including heroines Pooja Kumar, Andrea, Urvashi among others. The movie has music by Ghibran. Directed by Ramesh Aravind, the movie is produced by Thiruppathy Brothers and Rajkamal Films Internationals.