The founder and CEO of Sulekha.com shares with Sushila Ravindranath how managing the ups and downs of a start-up business requires large dollops of optimism, steely resolve and Zen-like equanimity

Start-up economy is quite similar to real estate. When there is high optimism of fast value appreciation, everybody wants to invest and prices shoot up. During the bull phase, talent becomes scarce and expensive and the cost of marketing also starts rising, says Satya Prabhakar.