During her September 2010 address to the Congressional Black Caucus, First Lady Michelle Obama, discussed her plan to fight childhood obesity. One of her mechanisms was to promote breastfeeding among the African American population who have the lowest breastfeeding rates among all ethnicities. There are many contributing factors to these low figures that have been reported. Not being a “first generation breastfeeder” is one such obstacle. Click here to read the full BBIC research finding, “First Generation Breastfeeders: The Road Less Travelled”.