SEARCH ENGINE OPTIMIZATION <SEO>

Ranking Factors

[TOP 4]

CONTENT

100%

BACKLINKS

75%

MOBILE-FIRST

50%

OTHER

25%

Included SEO

WEB DEVELOPMENT best practices adhere to basic, SEO best practices. All websites I build adhere to basic principles of SEO. Let’s use a food safety analogy. Clean surfaces, washing hands, refrigeration protocols, sink placement–those are all really basic, standard and incredibly important standards that need to be followed and enforced to keep people healthy. Page titles, header tags, linking protocols, image optimization, and many other basic development standards help keep your site ranking healthy, and its always included with my designs. SEO isn’t cheap, and starting from scratch is even less cheap. My included SEO is a great foundation from which to build–either later with me, or with a true (and truly expensive) SEO Agency.

Additional SEO Services

SEO CAMPAIGNS take time. Which means it takes patience. Be very wary of any SEO who claims he/she can guarantee you a first page ranking on Google. Can they? Can they guarantee it? Not really. Why? Because so many variables are simply out of their control. It’s that simple. There’s a joke in the business that Google does what Google does. And that’s that. However, a calculated, strategic, consistent and thorough SEO campaign can most definitely, over time, increase the likelihood that your page/s will land themselves on the first page of the Search Engine Results Pages (SERPs). I have a comprehensive, affordable, and effective SEO campaign structure that will start driving traffic to your site upon its re/launch.

SOCIAL MEDIA

BLOG POSTS

EVENTS

NEWSLETTERS

TOP 4 CONTENT TACTICS USED BY BUSINESSES

SOCIAL MEDIA

INCREASE EXPOSURE

GROW YOUR BRAND

Why Use Social Media for Business?

SOCIAL MEDIA allows your brand’s personality to express itself out on the web. Consumers are more likely to trust a person than a brand. In fact, modernbrand trust demands a personal relationship between the brand and its clientele. Even if your business is not technically a brand, personal branding works the same way. Social media allows you to increase your exposure; it allows you to better-understand your target consumer, provide customer service, and obtain instant feedback; it provides new opportunities otherwise not possible; analytics, sales, and leads can be closely monitored. And a healthy social media presence lets your target audience know you are relevant because you are able to interact with them in ways that matter–to them.

37

FOLLOW FAVORITE BRANDS

Additionally, a healthy social media presence is necessary for good SEO and page rankings. Brands without a social media presence simply do not place as high on search engine results pages as brands who do. In addition to driving traffic to your site for leads and sales (instant benefit), a structured Social Media routine can drastically improve your Google page rank (long term benefit).

30

USE SOCIAL MEDIA

Social media is extremely time-consuming for businesses. It can also be frustrating. Creating eye-catching posts that your audience will see, let alone engage with, take skill and time. Why? Because your business’s audience is busy, fickle, and wary. Excellent content, design, timing, and iteration are key ingredients for a successful business social media presence.

A Social Media Package can free up your precious time and let you focus on your bottom line.