Question 17: Which of the following statements regarding website content are correct?

If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm

Syndicating your content could lead to Google viewing the material as duplicate (Answers)

Placeholders for pages which do not have content are never viewed as duplicate content by Google

Question 18: Which of the following statements about the Google Sitemap are correct:

Repeated submission of the Sitemap to Google could be penalized (Answers)

It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content

The Sitemap acceptable to Google follows an XML format

Question 19: Which of the following statements about search engine optimization techniques are correct?

Making a keyword bold does not influence the way that the search engine looks at the keyword (Answers)

Websites with deep linking are looked at favorably by search engines (Answers)

search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page

It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines (Answers)

Question 20: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?