Staying in touch with this topic is like drinking from a fire hose. However, in my experience, much of the advice I read on KPI fails to offer insight into how best to build leads for small firms in niche markets who are just getting started.

Big data is everywhere and it can help organisations any industry in many different ways. Nowadays there is so much data that existing hardware and software are not able to deal with the vast amount of different types of data that is created at such a high speed. Big data has become too complex and too dynamic to be able to process, store, analyze and manage with traditional data tools. But where is all that data coming from?

Kapow has created an infographic that will help you understand the different sources of big data, how they are different from each other and how you can use them within your organisation.

"Many content curation startups, and many of the people using curation tools will probably not like what I have written in this article, but I have a hard time behaving as if I couldn't see a cardboard façade that's been sold for a real destination.

Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of getting greater attention from their readers and therefore of how to produce more quality content within tighter and tighter time constraints..."

Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

social media how to Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic ...

Small-business leaders are responsible for setting a business direction that helps their companies compete with much bigger corporations. They then have to assemble a team that will help them carry out that mission.

“Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential.”

Alberto's insight:

It is very important to keep going with consistent information and related tags to monitor the campaign feedback. More info you get form your contacts each delivery more effective is the following one.

Lee Odden has been developing a model of content marketing maturity to help companies better understand where they are and where they could be with their own content marketing and as a guide for using outside content marketing services. This is especially relevant as the need to develop more integrated strategies has become the minimum to compete.

Wall Street Journal Marketers Need a New Set of Skills Wall Street Journal "The biggest issue for CMOs today is the critical need to 're-skill' their marketing organizations and build new capabilities in areas like big data/analytics, digital,...

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.