Minnesota Wild And Magento: An eCommerce Power Play

The official team store of the Minnesota Wild, StateofHockey.com recently moved from Magento 1 Open Source to Magento 2 Open Source and changed their URL to HockeyLodge.com. The store carries Minnesota Wild fan gear, as well as merchandise for the North Stars and Iowa Wild.

The main goal of the redesign was to update their ERP System that was reaching end-of-life in March 2018. EYStudios worked with partner Red Rook to integrate NCR Counterpoint which allowed them to use the same database for their 3 Hockey Lodge brick-and-mortar retail stores as well as their online store.

In addition to updating their ERP system, a redesign was needed to optimize the site and improve the overall user experience across desktop, tablet and mobile. As such, EY took the site responsive and re-imagined the navigation. We also worked to make the new site easier to update, so that anyone on the Minnesota Wild staff could easily make changes without the help of a developer.

Check out the dramatic changes to the design here, and visit the new HockeyLodge.com to get your Minnesota Wild gear today.