Consumer and Market Insights: Spirits in New Zealand

SummaryThe Spirits market in New Zealand is expected to register higher growth during 2015-2020 compared to 2010-2015. New Zealands consumers are opting for value for money products in the Spirits market. The Whiskey category has the highest volume share in 2015 while the Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020. On-trade transactions account for the highest distribution share in the Tequila & Mezcal category. Screw Top is the most commonly used closure type. Davide Campari-Milano S.p.A. is a major player of Rum in New Zealand's Spirits market.

Key FindingsThe Spirits market in New Zealand registered a CAGR of 7.3% during 2015-2020.

The Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020.

The Whiskey category is expected to record gain in market share during 2015-2020.

Screw Top is the most commonly used closure type in New Zealand's Spirits market.

SynopsisCanadeans Consumer and Market Insights report on the Spirits market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

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