Others employ dozens of scientists to create sophisticated, top-secret algorithms to match customers with similar personality traits (as opposed to shared interests, which are a far less significant predictor of compatibility), ignoring the adage “opposites attract”. “One suspects a lot of their claims are hype,” says Professor Dunbar.

I had to remind my boyfriend to give me some space when we went out together – telling him that I would want to mingle with friends and other people, independent of him – I would remind him to “be more American” whenever we went out.… continue reading »