Our Thinking

We have 10 rules that guide our thinking. Guidelines might be a better term since we often revisit the rules. They are not written in stone. We are always learning new lessons. At the same time we find ourselves revisiting the rules and finding inspiration. So, what are the Q rules?

Q Rule #1Real People Trump Actors.We believe in the power of authentic storytelling.

Q Rule #8Forget Craft Services. We believe in putting the budget to work. The budget isn’t there to spend on M&M’s and sushi.

Q Rule #9Take Time. Play and have fun. Our best work happens when we try new things, experiment a little and have a great time at work. Our clients love it too.

Q Rule #10Give back. Getinvolved! We are lucky to be able to use our excess energy and capacity to find ways to help out in our community. We often donate our time and talent and since 2008 we’ve been doing it everyday atGetinvolved.ca

Overriding rule. Never underestimate your audience. People respond to honesty and authenticity. And they’ll always respond to the fresh and surprising. So work hard, stay humble and keep the creative fires burning.