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Super Bowl Sunday is a day when families and friends have traditionally gathered in front of the television to take the massive media spectacle. But based on data from Adobe Digital Index, Millennials are reshaping how video content is being consumed. While the traditional TV is still the dominant viewing platform, the shift shows that as the younger generation matures, a tipping point may be reached in which sports content will be watched more on smart devices—mobile phones, tablets, gaming consoles, computers, and connected TVs—than the traditional television set.

The data from Adobe, which is based on 400+ US consumers who have viewed a live sporting event in the past year; 36 billion TV Everywhere authentications, and more, shows that 1 in 3 consumers will watch live sporting events on something other than a traditional television. Of those, 50% are millennials.

When looking at Millennials compared to those age 35 and up, Millennials were 3.5 times more likely to watch at least part of the upcoming Super Bowl on smartphones or tablets, 4 times more likely to watch on laptops, and 35% more plan on watching the game on Sunday via connected TV. While just 1/100th the total viewership, last year 1.3 million watched the Super Bowl through NBC’s streaming app, up 20% from the year prior.

And, it’s not just the very young that are consuming sports content streaming. According to Adobe’s survey, Millennials and Gen Xers were 3.5 times more likely than Baby Boomers to watch sporting content on devices other than the traditional television.

The Super Bowl is just part of this growing trend. Watching sports via TV everywhere—those that watch pay-TV programming online through authentication—saw a 22% increase quarter-over-quarter in Q4 in 2015 where all the major sports (MLB, NHL, NFL, NBA), plus collegiate sports is played. And sports-specific viewing through TV everywhere is up 80% year-over-year, a dramatic swing in how video content is being consumed. In fact, according to Adobe’s research, in 2015 over 1 in 3 online video starts for special sporting events like the Super Bowl were from mobile devices.

The TV everywhere model is holding for now with the younger generation, but it’s shifting and something to watch for. The survey by Adobe shows that 1 in 10 Millennials do not have access to TV everywhere through a pay-TV subscription to watch live sports. As more and more go the cord-cutting route, the TV everywhere model will continue to fall under the weight of lost potential customers.

In terms of using connected devices to augment the sports viewing experience, Millennials are 2x more likely to use their phone for an unrelated activity during the game than those age 35 and up. In a growing sign that socializing online about sporting events as they occur, Adobe found women were nearly twice as likely to share thoughts about the game on social than men.

But, not all see streaming—unless to a connected TV—as a perfect fit for watching live sporting events. Small screen size was the top complaint, followed by slowness of streaming. Below shows top challenges for watching live sporting events as cited in the survey: