Thursday, November 3, 2011

Will generation "mobile" give way to generation "app"?

The kids are alright…with their smartphones that is. Nielsen survey results reported in the New York Times showed 62% market penetration for smartphones among adults aged 25-34. This is a staggering figure, indicative of an entire segment of society that is moving towards mass adoption of mobile computing. The article we linked to quotes a senior Nielsen executive on his opinion that the recently published figures should serve as a wake-up call to advertisers who have been waiting for some sort of “tipping point” before moving into mobile media and advertising.

Those are wise words and we recommend you take note.

The mobile e-commerce market is estimated to reach $119 billion by 2015. If you’ve ever wondered what’s fueling that growth, take a look at the figures we keep publishing on this blog. 62% of an entire generation leapt into mobile computing within less than 5 years. Smartphone usage is growing even amongst adults in the 44+ market. Today’s tweens and teens will reach adulthood with the expectation of owning a smartphone as soon as is financially feasible for them to do so.

Which means that within the next few years, the majority of adults from 18-40 will come to expect a mobile experience from any organization they interact with, including yours. Don’t believe us? Think back to 10 or 15 years ago. We’re actually old enough to remember when having a website was an option rather than a requirement. Then five years later, everyone was mulling over whether they really needed to move into social media and other web 2.0 technologies. Today these aren’t even questions. Consumers will grow to expect mobile connections the same way they grew to expect websites, Facebook, Twitter and blogs.

The Appguppy platform offers the first democratic opportunity for ordinary people, well, ordinary passionate people, to set the standard in meeting the growing demand for to provide consumers, fans and followers with direct mobile connections. Apps built through our platform can function as an extension of your overall business strategy, helping you to deliver news, unique content and e-commerce to forge a closer relationship with your app downloaders through whichever smartphone platform they prefer.

Here’s another fun fact for you. Mobile tablets are so ubiquitous that customers are crashing hotel wi-fi while cruising the internet on free connections. Wouldn’t you rather they be browsing your app?