Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

"...Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well."
The average porn lovin' person wants to unlock music, behind the scenes or making-ofs. They want to unlock the box that is normally locked by chastity belts and that's it. P.S. "Unlocking more content," is a pipe dream created by someone trying to justify his Social Media Ninja Guru title. People do not care about the dvd extras of a print ad. Never will.