We built WhatsApp as a private messaging app - a simple, secure, and reliable way to communicate with friends and family. And as we've added new features, we've been careful to try and keep that feeling of intimacy, which people say they love.

A few years back we added a feature to WhatsApp that lets you forward a message to multiple chats at once.

Today, we're launching a test to limit forwarding that will apply to everyone using WhatsApp. In India - where people forward more messages, photos, and videos than any other country in the world - we'll also test a lower limit of 5 chats at once and we'll remove the quick forward button next to media messages.

We believe that these changes - which we'll continue to evaluate - will help keep WhatsApp the way it was designed to be: a private messaging app.

We are deeply committed to your safety and privacy which is why WhatsApp is end-to-end encrypted, and we'll continue to improve our app with features like this one. For more information, please visit our WhatsApp Safety Tips page.

UPDATE: WhatsApp carefully evaluated this test and listened to user feedback over a six-month period. The forward limit significantly reduced forwarded messages around the world. Starting today, all users on the latest versions of WhatsApp can now forward to only five chats at once, which will help keep WhatsApp focused on private messaging with close contacts. We'll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content.