Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.

Just 8 seconds. That’s the average attention span of humans. You only have 8 seconds to grab your audience’s attention. That’s not very long. Using the following trends in web design may help increase the time a user spends on your website and help gain customers.

Is mobile advertising another solution for your business? Mobile advertising is trending its way into the advertising world each year; it’s not all about advertising the traditional way anymore. According to comScore, 42% of U.S. mobile phone owners are now smartphone users (approximately 98 million...

There are a multitude of different advertising channels your business can use to market your products or services and build awareness. Being the visual creatures that we are, television, billboard, and print ads have always been obvious avenues for businesses to advertise on. However, one question always remains the same: Which one will give you the best return on your investment? With people spending more time on the internet, online display advertising gives small and...