Hasbro, Inc. Named One of America's Most Community-Minded Companies in "The Civic 50"

Selected in the Top 10

PAWTUCKET, R.I.--(BUSINESS WIRE)--
Global branded play company Hasbro,
Inc. (NASDAQ: HAS) today announced that it has been recognized in The
Civic 50 survey as one of America's most community-minded companies.
Hasbro was selected in the top 10 by The Civic 50, the first
comprehensive ranking of S&P 500 corporations that best use their time,
talent, and resources to improve the quality of life in the communities
where they do business. This list also includes companies such as IBM,
Citi and AT&T.

"Hasbro is honored to be recognized alongside some very deserving
companies as a member of the inaugural Civic 50," said Brian Goldner,
president and CEO, Hasbro, Inc. "For nearly 90 years, Hasbro's
commitment to civic engagement has been part of our DNA and we remain
focused on providing our employees' talent and our company's resources
along with an element of fun to help empower children worldwide."

"The results of The Civic 50 show that what is good for business
can also be good for the community," said Michael Weiser, Chairman of
NCoC, and Jackie Norris, executive director of Points of Light Corporate
Institute, in a joint statement. "Rather than passively write checks to
charities or philanthropies, the top corporations are actively aligning
their resources and professional skills with the needs of community
partners. The Civic 50 reveals which companies are truly
innovative, and we are hopeful that these examples will inspire other
companies to make a difference in communities."

Hasbro and its employees have a long history of giving back through its
philanthropic programs. With nearly $16 million in product and financial
support provided in 2011 to charitable organizations worldwide, Hasbro's
philanthropic work focuses on helping children overcome critical life
challenges, bringing them joy, and inspiring them to make their mark on
the world through service. The Team Hasbro employee volunteer program
gives employees four hours of paid time off per month to volunteer with
child focused organizations in the communities where they live and work.

This recognition builds on the leadership distinctions Hasbro has
received from several prestigious organizations in 2012 for its CSR
efforts, including CR Magazine's Annual "100 Best Corporate Citizens"
List and the Ethisphere Institute's "2012 World's Most Ethical
Companies." Hasbro has also been recognized for the second consecutive
year as one of FORTUNE'S "Best Companies to Work For."

To learn more about Hasbro's philanthropic programs worldwide, please
see its 2011 Corporate Philanthropy Report located at www.hasbro.com/corporate/community-relations/about.cfm.
To view the complete list of TheCivic 50 recipients and
to learn more about the survey and importance of civic engagement in
corporate America, please visit www.Civic50.org.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro
strives to delight its global customers with innovative, well-known and
beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL,
MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The
Company's Hasbro Studios develops and produces television programming
for markets around the world. The Hub TV Network is part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep
commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future
generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being
named one of the "World's Most Ethical Companies" and is ranked as one
of Corporate Responsibility Magazine's "100 Best Corporate
Citizens."Learn more at www.hasbro.com.