blog content

This is a blog post I put together to support a whitepaper around social mobile marketing (I also put together the whitepaper).

Involvement: researching, writing.

copywriting (print)

This is an ad for Macy’s Fashion’s Night Out… otherwise known as: the only time I will ever appear in Vogue.

Involvement: copywriting.

copywriting (digital)

This slideshow requires JavaScript.

I was the lead copywriter for Macy’s teen fashion sitelet. This involved writing all the product and creative copy for every update.

short-form storytelling

This is a small (but super fun) project I put together* for Macy’s Thanksgiving Day Parade. The task was to create biographies for each of the balloons in the Macy’s Parade.

Involvement: writing, concepting.

*Please excuse the poor design. I have very limited skills with Illustrator.

Ghostwriting

Whenever I have to call a company’s 1-800 number, I set aside at least an hour. I also set aside a lot of patience. Between being on hold, getting re-routed, and the occasional dropped call… an hour might even be cutting it close.

As a customer, I dislike customer service.

As a marketer, I sympathize.

When you’re a multibillion-dollar conglomerate with hundreds of locations worldwide, efficiency equals survival. Functions like call centers enable you to process thousands of customer inquiries as quickly as possible – all while spending as little money as possible. This is efficiency at its finest.