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Mercy and Geonetric Get Creative, Get National Press

We knew our client Mercy Medical Center in Cedar Rapids had something special going on when they developed a virtual open house to introduce their new Web presence to the community.

Marketing Healthcare Today, one of the premier creative magazines for healthcare marketing professionals, thought the idea was pretty inventive too, and featured the concept in their latest issue.

The article showcases Mercy’s new website and their virtual tour and open house. It also highlights many facets of their campaign including their use of direct mail, newspaper ads, social media, and even mall kiosks. Mercy went to a lot of effort to take an innovative concept and build a complete online-offline campaign around it. The community responded well, and so did the healthcare marketing industry.

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.