Search Engine Forums Spotlight

What’s going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Mentioning the Price in an Ad Search Engine Watch Forums “I read that putting the price in the PPC ad was actually not a good idea as it can prevent potentially good clients from clicking on the ad. But aren’t there some cases where putting the price in the ad actually is a good idea – if the search volumes are high enough?”

5 Reasons DMOZ Is Irrelevant Small Business Ideas Forum “Its worthless. So, if we’re going to wipe DMOZ off the slate, let me ask you what free directory is worthwhile?”

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?

Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to this environment, or have new team members that need to be trained up, we've outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). What does this mean for SEO, and how should webmasters and SEOs adapt?