DrumUp is a neat social media management and content curation tool that can help you significantly cut down the amount of the time you invest on platforms like Facebook, Twitter and LinkedIn. The tool, which is currently available as a web app and an android app, uses sophisticated Natural Language Processing (NLP) and machine learning algorithms to recommend and schedule custom content for social media based on your keyword inputs.

“Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential. For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote. These will all lead to the blog content”

Automation has eliminated the need to micro-manage social media marketing tasks without compromising audience engagement or digital marketing campaigns. Explore different tools to determine which one is a right fit for your business

Pinterest’s recent changes reflect the growing importance of ecommerce and marketing in social media. Pinterest wants to maintain its reputation as a clean, safe web destination, and has plans to keep expanding.