News Bud sold 500,000 barrels of Lime-A-Rita in the first 8 months

After Budweiser’s successful launch of Lime-A-Rita last April, selling more than 500,000 barrels of the margarita-flavored beer in 8 months, the company has expanded its line of fruit-themed beer to include strawberry.

Last month, Anheuser-Busch announced on its website that it will launch the Bud Light Lime Straw-Ber-Rita, an 8 percent alcohol per volume malt beverage that “blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.”

I had the strawberry one the other night. I don't remember what it tasted like because I was already drunk and kept getting told "it'll fuck you up." I think it was like an 8oz can which would be something like only one beer. I'm bad at math so that's probably wrong but still. People don't know what they're talking about.

I had the strawberry one the other night. I don't remember what it tasted like because I was already drunk and kept getting told "it'll fuck you up." I think it was like an 8oz can which would be something like only one beer. I'm bad at math so that's probably wrong but still. People don't know what they're talking about.

Beer Trader

But when I reviewed the ratings on RateBeer it got a 6....ahaha I love the schwed marketing.

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It looks like they read the copy-pasted marketing blurb from AB-InBev above the reviews

COMMERCIAL DESCRIPTIONThe beer based margarita is now introduced with strawberry flavoring. This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.

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and called that a favorable review by Rate Beer. Pretty well in line with the journalistic standards over at Fox.

Beer Trader

I have a picture floating around of what is does to concrete if left there over time... The cans would burst in our warehouse just sitting on the pallet, liquid would reach the concrete then strip the clear coat off the floor then start deteriorating the concrete itself. After seeing that I decided I'd be staying away from then on out. Previously they had been a decent alternative to $9 dollar bud lights at a concert, now I guess the only option is pregaming...

Beer Trader

Just goes to show what marketing can do. Hell, it seems that if they brought out something called "this stuff sucks and will make you puke" and marketed it using their existing techniques, there would be people who would buy it.

Stuff's awful. Took some with me for Hunahpu's Day so that the non craft-inclined friends I was going with (none of my friends are into craft beer) could pregame or whatever. I had one and thought it was awful, then my buddies hated it too. I was tempted to bring some for the event to see if i could offer it up as a trade for some Darkness or BCBS with people in line, but figured I may just provoke a fight. Left the stuff in the hotel.

On the plus, Hunahpu's was a blast and one of my non-craft friends really enjoyed Short's Key lime Pie and hunahpu's, among others. He bought 2 bottles of hunahpu's to sell later on, but so far he's already consumed one.

The important 25-54 demographic ladies LOVE this 8% stuff. Same with all the A-B "Wilds", also 8%.

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I'd say the predominantly low income, African American areas have seen the best sustained sales since its release. The demand was through the roof for limearita early on but has fallen off considerably since then except for in the aforementioned parts of town. After 4 Loko was pulled from the shelves the first time, the only areas it really gained a following again was in the same areas.

I'd say the predominantly low income, African American areas have seen the best sustained sales since its release. The demand was through the roof for limearita early on but has fallen off considerably since then except for in the aforementioned parts of town. After 4 Loko was pulled from the shelves the first time, the only areas it really gained a following again was in the same areas.

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Dude, my customer base is like 90% caucasian, suburban, and we continue to sell a shit ton of Lime-a-rita. And now Straw-be-rita. No slowdown at all. YMMV

I can't wait for the rum barrel aged blood orange a Rita. Sources who are familiar with bud operations say that it will be 11.8% abv and will be released in mid September. I think the Rita series is the best yet by bud, such awesome stuff. Can't wait for strawberry, I'll be buying out the whole state!

Dude, my customer base is like 90% caucasian, suburban, and we continue to sell a shit ton of Lime-a-rita. And now Straw-be-rita. No slowdown at all. YMMV

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Interesting indeed, around here it was on fire for about 2 months and now it sits on shelves everywhere except low income areas and large grocery stores that sell damn near everything at a decent rate. In general convinience stores around here are the primary BMC movers for the city, and it's there where limearita has died off.