3/26/11

Petite Lap Giraffes

Here is a very interesting advertisement for Direct TV. Set in a mansion of some Russian oligarch who has everything - from beautiful women to stacks of golden bars, but then you can notice he also has a small giraffe as a pet! How cool is that. I think the inclusion of this miniature giraffe is a very smart advertisement strategy. Firstly, because it is fascinating to see something so real and intricate as a giraffe and at the same time so small that you can hold it in the palm of your hand. Secondly, it achieves a "viral" status of videos and will be viewed by many people that don't even watch TV. Now I want one of those giraffes myself.