Most people try to make decisions that will improve the profitability of their organizations. Whether making decisions about selling products and services, improving customer service, or reducing costs; more often than we would like to admit, these decisions and actions destroy cash, not create it. Why?

In this informative session, Reginald Lee will share “cash destroying” scenarios from major companies and highly intelligent leaders. When you finish the morning, you’ll walk away understanding:

Accounting is NOT the tool to use when making cash flow decisions.

How Accounting and Cash Flow should and should not mix.

Practical understanding on how to improve cash flow enhancing decisions.