Iceland Foods launches Iceland Appliances online

Iceland has launched a new online store called Iceland Appliances, selling a range of appliances including fridges, freezers, cookers, washing machines, dryers and dishwashers. 2,800 products in total, from 29 major brands, with a Price Match guarantee backed by daily checking of over 25,000 prices against its competitors.

Iceland Appliances is being launched in partnership with DRL Limited, the parent company of ao.com.

Customers can order up to midnight for next day delivery, and deliveries will be made nationwide seven days a week. Additional connection and disposal services are also available to customers.

Iceland said its Appliance call centre in Bolton is aiming to answer all calls within 20 seconds and lines are open from 8am to 10pm seven days a week.

The company’s Director of Delivered Sales John Mackie said: “Iceland has a great heritage in appliances and was for many years the UK’s top seller of fridges and freezers. We are really excited to be going back into this market offering an even wider range of top quality appliances, with a Price Match guarantee and the exceptional levels of service that customers already receive from Iceland when they buy their food from us in store or online.”

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