Mailmark

Mailmark represents the most significant change to mail delivery in decades.

Mailmark Software

The Software Bureau have been directly involved with Mailmark since before its inception by Royal Mail. Having helped more than 30 companies become Mailmark ready The Software Bureau have become the go-to organisation to successfully embrace and implement this evolution in mail.

What is Mailmark?

When it came to understanding how Mailmark works, The Software Bureau was our first point of contact, and their knowledge of the service really helped us get to grips with it

Paul Parkin, Managing Director, Thamesdown Marketing Services

Why Mailmark?

Cost Effective Mail

Mailmark is already the most cost effective method of delivering mail. Royal Mail have also published their intention to increase the price differential of Mailmark campaigns in early 2016. Commentators predict this differential to be approximately 5% leading to a significant cost advantage for those organisations embracing Mailmark.

Reporting

A further benefit of Mailmark is the ability for campaigns to be tracked in a similar way to online channels. Mailmark users gain access to a dashboard where they can review the stages of delivery and get a far more accurate understanding of what day a batch of mail will land with recipients. This insight enables marketers to mobilise campaign support staff such as telesales teams more effectively and determine regional campaign performance.

The Software Bureau and Mailmark

Mailmark compliance involves 2 key steps. The first step is embedding a 2D or 4-state barcode to the mail piece which can be easily added within either Cygnus or SwiftSort as part of the data workflow. The second unique step is to create and upload an eManifest file to Royal Mail.

GeMMA – eManifest for Mailmark

The Software Bureau built GeMMA, an eManifest application to manage the submission of Mailmark campaign data to Royal Mail’s eMHS online service. Unlike other eManifest applications GeMMA can manage batches only submitting data for mailings being sent that day, a stipulation for using the Mailmark service. GeMMA not only delivers a comprehensive eManifest solution for Royal Mail, but is also compatible with the major downstream access providers such as Whistl and UK Mail.

The transition to Mailmark can be a daunting prospect. But working with The Software Bureau takes all the pain away.