Who We Are

Samantha GotkinFounder & Principal Consultant

Founder and principal consultant, specializing in project management, marketing, fundraising event execution and strategic planning.Samantha has been in the nonprofit industry for over 20 years.She brings expertise in community and program development, organizational capacity building, corporate partnerships, financial management, multicultural education and training, and donor development.

Samantha has supported a variety of nonprofit and corporate entity’s events and campaigns including the JDRF Seattle Guild (formerly Juvenile Diabetes Research Foundation), Virginia Mason, IGNITE Worldwide, Business Impact NW, Seattle Seahawks, Economic Development Council of Seattle & King County, Washington Youth Soccer Association, Seattle Housing Authority, Wells Fargo, Seattle Young People’s Project, Swim Across America, Seattle Public Schools and Circle of Friends for Mental Health.

local and independent; personal attention and highest level of customer service

multi-disciplinary background including community development, financial management, program development, multi-cultural training and education, and youth development

Methodology

DONOR CENTRIC Donors, defined as any supporter that gives financially, in-kind, or volunteers time, are the keystone to any successful organization, program, or fundraising campaign.Donors are a valuable resource – any contribution small or large is a gift.It is critical that participation for donors at every level is impactful and rewarding.Genuinely engage with donors and ensure every one feels valued and influential.Employ the utmost customer service at all times. What do your donors care about? What motivates your donors to give? What are their preferences? How does the mission and the work of the organization impact them? Observe donor behaviors, collect donor input, develop genuine relationships with donors and allow this to inform and drive your fundraising.

COMMUNITY BASEDA cause, an organization, a program, a fundraising campaign gives your potential supporter the opportunity to contribute to, to be part of something that matters, that has impact. Approach every interaction as a partnership with mutual benefit.Continuous engagement of donors and constituents around the mission is essential.Our story, our impact, our mission must be integrated into all the work we do – every touch point and every communication.Consistently conveying the tangible results of specific contributions and our work as an organization and a community is critical.

USE OF ANALYTICSAnalytics is the discovery and communication of meaningful patterns in data. Strategic efforts informed and driven by data - both qualitative and quantitative, produce results.Efficient use of databases, constituency and donor statistics, pre and post event statistics, giving trends, and comparative analysis are all vital tools for describing, predicting, and improving program activities and fundraising efforts. Data analyzed and conveyed skillfully helps us share the story of our organizations and our mission while increasing the productivity and sustainability of fundraising.