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REAL IS RARE. REAL IS A DIAMOND. ™

Rare. Precious. Natural. Express your love and yourself with diamonds — in all of their infinite variety.

On this site, you’ll find interesting and current information on how diamonds are formed, where they’re found and the emotional significance they have in people’s lives, both in their contribution to society and diamond communities, along with the role they play in some of life’s most meaningful moments.

About the Diamond Producers Association (DPA)

Real is Rare. Real is A Diamond is a communication platform from the Diamond Producers Association (DPA). We’re an international alliance of the world’s leading diamond mining companies, who together represent the majority of world’s diamond production.

Through the Real is Rare campaign, DPA’s mission is to educate consumers about diamonds and how they are sourced with integrity — and why diamonds in all shapes, colors, and sizes should be celebrated. The DPA also shares ideas and best practices among members in areas such as social & environmental responsibility, and employee health & safety. We provide leadership to the industry, representing the interests of member diamond producers with government, NGOs, media, the financial community, and other stakeholders.

What Makes a Diamond Real and Rare?

Diamonds are Natural

Before there was life, there were diamonds. Born of molten rock and immense pressure, diamonds formed over three billion years ago, deep within the earth’s mantle. They are truly a product of the earth and a gift of nature.

Diamonds are Pure

Most gemstones have complicated chemical compositions. A diamond is comprised of just one element — carbon. Its atomic structure is a perfect symmetrical lattice giving it incredible optical and physical properties. Fiery and brilliant, with a scintillating sparkle, a diamond can disperse light into all the colors of the rainbow.

Diamonds are Beautiful

Humans have admired diamonds for more than 4,000 years, prizing them for their intense light, perfect shape and beauty. These distinctive properties prompted many to believe they had mystical, supernatural powers. Man further reveals their natural beauty, through precision cutting and polishing.

Diamonds are Enduring

The diamond is aptly named, coming from the Greek word “adamas,” meaning invincible or indestructible. The lasting nature of diamonds is a result of their incredible hardness, low reactivity to chemicals, resistance to radioactivity and high melting point. Nothing can scratch a diamond — except another diamond.

Diamonds are Unique

Like snowflakes and fingerprints, no two diamonds are alike. Each rough stone from which a diamond is polished has unique characteristics — its own fingerprint — so no two diamonds are identical. These variations are due to subtle colors, inclusions and trace-elements which can be found in the Earth’s mantle.

Diamonds are Individual

The extraordinary range of diamond options created by the availability of variations in cut color, clarity and carat means that you can choose a diamond that perfectly suits the person you are giving it to and the occasion you are celebrating.

Diamonds are Extraordinary

Unaltered and untouched for billions of years, diamonds are unlike any other substance. They were brought to the surface between 25 and 400 million years ago, carried to the crust in sudden volcanic bursts — exploding like champagne from a shaken bottle. They are a miracle of nature and a celebration of its power.

Diamonds are Uncommon

The last significant discovery of diamonds was almost 20 years ago and only 53 of the locations around the world found to contain diamonds are viable for commercial mining. All the gem-quality diamonds ever polished and used for jewelry would fit comfortably into one London double-decker bus.

And Diamonds Do Good

Beautiful, rare, and unique, diamonds have long played a role in the human story. We celebrate these stories and the positive impact diamonds have on communities around the world. Read more at diamondsdogood.com.