The ultimate aim of starting a business is to make profits. And profits as everyone understands, happen when sales are high and costs are less. So for any strategy to succeed, the costs incurred on achieving the goals of the strategy have to be minimized. Likewise for the success of an SEM strategy, one has to cut down on PPC (Pay Per Click) costs.

Following are some of the tips to lower your PPC costs.

Know Your Audience:

The company should know its customers in and out. The local market, gender, age, language used by them etc., should all be researched into. Basically one should be aware of the audience the business is addressing and targeting.

Rotate Ads After Running Them For Enough Time:

To gauge the performance of an ad, at least 50 clicks should have been achieved. So run the ad for enough time and then decide whether any improvement should be done or not. If the ad is successful, run it for some more time. But be aware that the audience always wants a change. Therefore care should be taken to rotate ads as well.

Test Different Headlines, Images Or Text Descriptions:

For an ad to be successful, test different headlines or images or text descriptions. If ads are not getting clicks, then either the bid is too low or the ad is not good. Set the budget for at least $ 200 per day. This ensures that the ad is shown frequently and the budget is being maximised with clicks. To be aggressive, one has to budget higher.

Other Important Tips:

To capture leads, drive traffic to the Landing Page.

Advertise on certain days of the week and the time of the day when the traffic is the maximum.

Offers, deals and instructions for the audience should be clearly stated on the landing page for engaging audience.

Understand how to measure your Return On Investment.

Facebook Ads are reviewed manually. Hence do not be scared of rejection. Keep resubmitting ads for approval.

There are 4 comments

The points stated for SEM Strategy were good, But these points could have been explained in a more informative way. Could have used some pictures to make it look more attractive. Anyway good SEM techniques were stated.

Ritu covered many important points here to get maximum advantage.
How about placing ads at a certain place to get maximum clicks? Or keep different budget for different sites/blogs based on Google PR so that you can balance the cost ( Offer high price for high PR sites and low price for low PR sites). Is that going to work?.