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Are You RunningUnnecessary Risks?

Are you running unnecessary risks in your farmingoperations? Are you unprotected in the face of hazardsthat could destroy your wheat crop and leave you withlittle or nothing to show for a whole season's effort andexpense?Because of the increased costs of producing crops,these questions are more important today than everbefore.In the old days, the farmer had no choice. Therisks were part of his heavy burden, and there wasnothing he could do about it. But today he can turnto Federal All-Risk Crop Insurance, which places aloss floor under the wheat crop from planting time tillharvest. It assures a return from the time, labor, andmoney invested in the crop. If bad luck strikes, it substitutesan insurance check for a zero at the end of thecropping season.It's insurance-crop insurance-and it pays offwhen the farmer's efforts fail . . . from any unavoidablecause-drought, flood, fire, hail, insects, blight,frost-anything beyond the control of man. It's themodern, twentieth-century answer to an age-old question.If your truck is smashed up on the highway, youlook to your casualty contract for the damages. Ifyour house burs, or yourbarn blows away, you fallback on insurance policies covering those risks. It'sthe normal thing-just a part of the American way oflife. When money and effort are concentrated, as ina car, a building, or a crop . . . when there is achance to lose the whole investment because of anuncontrollable twist of fate . . . the one clear answerhas been spelled out in big letters-it's INSURANCE.Costs of Modern Farming Run HighMechanization and other improved methods havestepped up efficiency in wheat production tremendously.They have also boosted production costs . .but without doing much to tone down the risks. It costs