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“The Beauty Industry Is Ours”

“The Beauty Industry Is Ours”

Developing African American Consumer Citizenship in the 1920s and 1930s

Susannah Walker

Publisher:

University Press of Kentucky

DOI:10.5810/kentucky/9780813124339.003.0002

This chapter discusses the attempts to create some form of African American consumer citizenship in order to prove the worth of black consumers to white-owned businesses. It looks at how beauty culture both demonstrated the possibilities and showed the limits of black consumer citizenship in the context of segregation, racial discrimination, and economic inequality. The chapter also shows the importance of advertising in the commodification of the black beauty culture.

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PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in KSO for personal use (for details see http://www.kentucky.universitypressscholarship.com/page/privacy-policy).date: 26 September 2017