The Next Big Thing

Written by Wes Annac, The Culture of Awareness

A mother takes her child to the grocery store for some shopping. The child, having only been on the earth for a few years, is enamored by all of the interesting, glittering things around him. All of the food; the drinks; the snacks. How he wishes he could grab up all of the snacks in the aisles.

He remains silent, enjoying his trip out with his mother, until he sees it.

He and his mother just happen to walk past a small toy isle, and he sees a toy that the television has been advertising in between his favorite cartoons. Suddenly, his composure’s gone. Suddenly, he’s jumping for joy and doing everything he can to get his mother’s attention on this alluring toy, hoping he has a chance of getting it.

Finally, he gets his mother’s attention and walks her over to the toy he wants to get. The mother looks at the toy for a moment, sighs, and puts it in the cart to purchase. The boy’s so excited that he can hardly control himself, and he anticipates going home and opening up his new and cherished toy.

The boy and the mother wrap their trip up, pay for their items, and head home.

Shortly after they get in the car, his mother gets his attention. “Son”, she tells him, “I was happy to get this toy for you, but there’s something we should talk about”.

Confused, the boy listens, wondering what his mother has to say.

“Two weeks ago, you saw a toy in the store that you had to have. Do you remember how excited you were?”

She looks in her rearview mirror to see his response, and he nods understandingly.

“I notice that you haven’t played with that toy in a long time. You enjoyed it for about a week, and then you forgot all about it. Last week, there was another toy you wanted from the store. Do you remember that?”

The boy nods again.

“I have a feeling that you’re going to enjoy your new toy for another week and then forget about it, too”.

Doubtful, the boy thinks to himself. This new toy is the greatest; the best; it’s all I ever wanted! I’ll never want or need anything again!

But another week goes by and, sure enough, the boy forgets all about his new and cherished toy. He stops seeing its advertisements on television, and he loses interest in the TV show it’s related to. The next time he and his mother are at the store, he again finds the ‘next big thing’ and compels his mother to buy it.

His mother tries to remind him of the toy he was so enamored with before, but at this point, he’s miles away from it.

I share this story to highlight a common feature of the mind and ego: constantly needing things that are ultimately unsatisfying. Society has conditioned us to be subservient to the ego and its various mechanisms, one of which is the idea that we can’t be happy until we have something ‘better’ than we had before.

Far too many people, children included, are practically unable to enjoy their lives or find any sort of wholeness unless they can satisfy their ego-driven need to constantly have something new; something better; something they think will make their existence more enjoyable.

Most of humanity feeds into a spiritual void by attaining materialistic things that satisfy them for a short time before becoming undesirable, and when their new, awesome, material thing ceases to satisfy them, they seek another. And another. And another. On and on the cycle goes, and happiness is never permanently found.

So, where can we find permanent happiness? In my opinion, to fill our spiritual void and find the wholeness we seek, we only need to open our minds and hearts. We only need to recognize that love is everywhere and that we can constantly nourish and satisfy ourselves with it, and when we do, our lives are bound to become more enjoyable.

We can remain in a repetitive, materialistic loop by endlessly striving to achieve things that increase our vanity and our mind-centered perception of ourselves, or we can stop trying to appease the mind and, instead, see beyond it and into the light of our developing spiritual perception.

Entire realities exist out there that are comprised of pure love and joy, but we can’t access them if we trap ourselves in materialism or vanity. We have to be willing to lay our material wants and needs aside, even for a moment, to attain the inner wholeness we seek, and I can say from experience that physical things will only satisfy us for so long.

When they cease to satisfy, most people will, again, find anything else they can to fill their spiritual void with physical things that’ll continue to satisfy them for a short time before becoming undesirable, and they’ll never really be happy until they can fill themselves to the brim with spirit and flow with the greater perception that results.

Most people on this planet are content to live lives of greed and indulgence, but a growing number of seekers are proclaiming our dissatisfaction with this way of life and seeking something much better, more enjoyable, and more liberating.

We’re ready to leave the old paradigm behind in favor of adopting and anchoring a new way of life that’s rooted in spirit instead of materiality. I don’t want to be dualistic here, but spirit satisfies the open mind and heart far more than physical indulgence ever will, and I think we need to keep this in mind if we want to successfully traverse the path of enlightenment.

Enlightenment is our ultimate goal in being on the earth, but we can’t find any kind of enlightenment unless we’re willing to give up our egos and their endless needs and desires. The ego will do everything it can to satisfy itself, and listening to its promptings on a daily basis will only make us unhappy.

We’ll cultivate the void so many people try to fill with physical things that don’t offer the wholeness they really seek, and we’ll start filling it too, as our level of personal wholeness and satisfaction decreases. We won’t do ourselves or anyone else a justice, and we’ll actually make this existence more difficult.

Like a lot children, our hypothetical child was stuck in the endless, materialistic loop that was encouraged by the television shows and commercials that were programmed into him. He was taught to believe that happiness can only be found in physicality, and this certainly isn’t true.

Our children need to know that happiness lives in the heart and can never really be found in the mind. I think we need to raise our children in a much different environment; a different atmosphere than what a lot of us were raised in.

I’m not saying any of us were raised ‘wrong’, because there doesn’t seem to be a ‘right’ way to be a parent. We all parent our children in right and wrong ways, but one of the best things we can do for them is to teach them that spirit is a far more pervasive and nourishing reality than physicality.

The cabal uses our culture to program children in a negative way, and television, movies, and unhealthy sweets seem to be their favored avenues for doing so. Let’s go out of our way not to let our children be programmed into thinking materiality is the way, because we’re learning that it doesn’t offer anywhere near the unhindered liberation spirit does.

Materiality will only take us so far, whereas spirit will constantly fill us with inspiration and energy. The happiness and wholeness we seek live within, and we’ll never really be satisfied by things that exist outside of us. Outer things don’t truly satisfy a restless mind or a hungry spirit, and I think it’s very important for children to know this.

I’m sure I’m not the only one, and you’re all encouraged to leave a comment with your opinion on this subject. How do you feel about the vain, materialistic mindset that’s programmed into children from an early age – children who grow up to be materialistic adults?

I think we should start talking about these issues if we want to make any progress healing them, and like I’ve said plenty of times, the first step is to change ourselves and our materialistic habits and tendencies. Let’s educate our children the right way instead of letting our damaged and cabal-owned education system do it, because it’ll only break them.

Let’s let our children know that the divine, spiritual place they were at before coming to earth is just as much a reality here as it is anywhere else, and let’s invite them into our hearts instead of closing ourselves off from them. A lot of children seek solace in materiality if they aren’t getting enough love from their parents, so let’s show them the love they deserve to feel.

It’s our responsibility to educate the world changers of tomorrow, and an aspect of doing so will be to break them from the programming that’s already corrupted some of them as we show them the way; the path; the truth. Let’s show our children what life can really be, and in doing so, maybe we’ll learn a thing or two ourselves.

Maybe we’ll learn a little bit about the spiritual nature of our existence and the finiteness material things offer by educating our children, and in the end, we’ll look back and see that our efforts to awaken them were more than worth it. Soon enough, we’ll be working withour children to build a new world, so it’s essential that we educate them as much as we can now.

The Culture of Awareness features daily spiritual and alternative news, as well as articles I’ve written and more. Its purpose is to awaken and uplift by providing material that’s spiritually inspired and/or related to the fall of the planetary elite and our entrance into a positive future.

4 thoughts on “The Next Big Thing”

You can add Revivals to the list, I chuckle when passing a church advertising an upcoming revival, where they will binge for days on religious fervor, then a few months later must somehow replenish it again, in an empty, never-ending loop going nowhere. When the feelings and emotions are spiritually authentic, it only takes one transcendental experience to make them stick in the soul forever. But I guess that would put a lot of people and churches out of business.