This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. Ultimately I am trying to answer the question—both in my work at HowAboutWe and in this piece—how do a team of designers, engineers, product thinkers, and data scientists most efficiently make things that people absolutely adore?

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. This is Part 7.

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. This is Part 4.

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. This is Part 3.

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. This is Part 2.

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an in-depth look into how we make things at HowAboutWe.com, where I am co-CEO. This is Part 5.