Things to share from my business journey

Thinking Backwards

There’s a school of thinking that says that for you to be successful you need to be the best, right from the beginning. Yet how many people do you know who built success like that? Most of us start at the bottom and work our way up.

In this video, Seth Godin tells you why you don’t have to be the best at what you do to build a successful business or flourishing career.

He asks us, “How much of your day is spent working to get better clients vs pleasing the clients you already have?”

If we answer honestly, most of us would say 80/20 in favour of looking for better clients. Yet what are we wasting? What is stopping us from turning our current clients into the best clients we could have?

We need to start thinking backwards, and start leveraging the skills and clients we have now, instead of trying to become bigger and better by adding more and more to our baggage.

Take a look at this video. It is well worth watching and in 20 minutes you will have a different mindset on how you can build the career or business you really want.

In the video Seth Godin shows us how we have things backwards when it comes to getting the work we want and positioning ourselves where we want to be.