The innovation bottleneck

You have no shortage of domain expertise. Maybe you are working to improve a process at your company, or maybe you have an idea to fix a problem in daily life. You know your vision. The bottleneck stopping you is having the technical skills, resources and feedback to validate, test in the market, get feedback and release an awesome product. Our focused internal team of product engineers, and our diverse network of product advisers and growth hackers are here to do exactly that. More than just an app developer, we are an innovation platform.

Our Founding

Muli Mobile was founded in Auckland, New Zealand by Alex Kojevnikov in 2009 with the vision of creating business software that didn’t suck. Alex was a corporate IT consultant and had seen first-hand how organisations suffered from badly designed and poorly built business software. At the same time, smartphone usage was taking off, with the promise of a more relevant and user-friendly computing platform. A bright new age of productivity was emerging.

Growth & team journey

In our first ten years we built systems that are now used by thousands of users and support billions of dollars in transactions at large organisations. We also realised that the old ways of creating software in hierarchical teams were holding us back. Our engineers and designers were full of enthusiasm, skills and ideas to improve our products and services, but this energy was largely untapped. We unleashed our team’s potential, implementing a flat org structure and unlimited remote working. Productivity took off!

Working with startups

In our first ten years we shied away from the chance to work on many ideas brought to us by talented entrepreneurs. We had always respected the creative potential of start-ups, but we couldn’t bridge the gap between their raw dreams and our systematic reality. This was frustrating, so in 2018 we refined our collective years of experience in product creation into a methodology with one aim in mind: helping tech entrepreneurs start from a blank sheet of paper. Exposing all our product development expertise to entrepreneurs is our priority in the next ten years.

Innovation-as-a-Serviceᵀᴹ Platform

Quite simply, we have created the most effective way of overcoming the innovation bottleneck. When you come to Muli Mobile with an idea, on day 1 we are able to progress with you to the next level - be it validation, a product plan, development or growth. We have a team of the best product designers and developers, as well as our Worldwide Market Experts Networkᵀᴹ - an extensive group of market advisers and growth hackers around the world, each with in-the-field expertise in the markets and industries that matter to you. The creation of your product is led by our team and informed by global industry experts.

Thank you! Speed is of the essence. One of our team will review your inquiry and get back to you as soon as possible.

Our clients include:

Here’s what our clients say

Muli Mobile was able to demonstrate it can be done with relatively little risk using proven mobile technologies

— Countdown Supermarkets

From the outset, Muli Mobile has oozed professionalism. Great communication style, coupled with extra smart people and the willingness to help educate and inform.

— Jasons Travel Media

Muli Mobile did an impressive job building the intricacies of our internal systems into one neat mobile package

— GO Rentals

Muli Mobile was exactly what we need in a development partner. I most appreciated the ease of communication with the team. They were great listeners, highly responsive, and spoke to me in laymen terms. This allowed us to turn our ideas into a high functioning app with minimal cost and time.