British Airways caught on the Web

A guy found that he couldn’t buy a BA ticket from Brussels to London online because his credit card "isn't billed in the same country the flight originates in (Er, hello? You're an airline -- that means you deal with people who are traveling, sometimes to countries other than the one that they reside in)," he says.

But it would have cost 400 percent more to buy the ticket over the phone. After various other tries, he called the London reservations desk of SN Brussels Air—and got the same price that BA offered over the Web. "That's no surprise: as it turns out, the flight is operated by British Airways. It's the same [@$%] plane," he says.