Dubai Festival City joined other landmarks across the UAE on April 16, as part of the global #LightItBlue initiative, to shine a light on the front liners who are working tirelessly every day amidst COVID-19. Dubai Festival City honoured the commitment, dedication and sacrifices of healthcare professionals and front liners across the UAE who are working very hard to keep the community safe.

Following the campaign’s late March launch in the UK and subsequent expansion to the US last week, global supporters now include Italy, France, Spain, Australia and the Middle East. In a time of global isolation and uncertainty, the campaign aims to create a universal moment of solidarity and support to the healthcare workers and front liners who are helping millions of people around the world impacted by the pandemic.

Various Al-Futtaim entities in Dubai Festival City – including Dubai Festival City Mall, Intercontinental Hotel, Crowne Plaza Hotel, Holiday Inn and Marsa Plaza – came together in support of the initiative and projected the colour blue on its buildings.

“At Dubai Festival City, we are committed to keeping the community safe and comfortable. The participation in the #LightItBlue initiative comes as part of our #BeAloneTogether programme, which has been rolled out in our Festival City destinations in Dubai and Cairo to support the communities in these challenging times,” said Abdallah Hageali, Group Director, Mixed-Use Real Estate, Al-Futtaim.

The #BeAloneTogether programme focuses on Dubai Festival City’s commitment towards providing emotional support to residents, tenants, employees and stakeholders and ensuring preventive measures are implemented in accordance with the government initiatives remaining proactive in every possible way to keep the destination safe.