Kruger Products Corporate Website

Company: Kruger Products, Mississauga, ON, CanadaEntry Submitted By: Smithcom LimitedCompany Description: Kruger Products is a leading manufacturer, marketer and distributor of tissue products for consumer in-home and commercial away-from-home use. We employ 2,500 people in eight manufacturing plants located across North America. Everywhere we operate, we invest in our communities and the environment through sustainability initiatives and local philanthropy.Nomination Category: Website CategoriesNomination Sub Category: Manufacturing

Nomination Title: Kruger Products Corporate Website

When was this site or blog first published? May 2017

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Kruger Products L.P. (KPLP) is Canada's leading manufacturer, marketer and distributor of tissue products for in-home and away-from-home use. Recently, the Company evolved from private ownership to a mix of private and publicly-traded stakeholders; its U.S. business grew significantly; and it launched a bold sustainability initiative. This was not reflected in the previous website. Today, it highlights Kruger Products and its key business units.

A key new section in theAbout Ustab, which provides information about the Company's brands; manufacturing locations; values; history through an innovative timeline; code of ethics; ownership structure; as well as corporate awards and recognitions. TheCommunitytab highlights the Company's charitable efforts and the newSustainabilitytab details efforts to reduce its environmental impact while illustrating leadership.

KPLP aimed to create a dynamic platform that encompasses important resources in an easy-to-digest manner. The visuals are compelling and the animation guides visitoris through the content. The mobile version is optimized for accessibility regardless of device. All visuals featuring people utilize KPLP employees. The new site has seen a 60% increase in visitors, versus the previous site with an average 10.5 panel views per visit representing 38% of the site.

List the appropriate creative and production credits for this entry: Marcus Doyle, Propeller Digital