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Thanks to one of my students (Morgan) who posted a link to this Tumblr, collecting (and designing) hipster versions of current brands such as McDonalds, Ikea, and Harley Davidson. Nice, clean designs and a fun experiment, done very in a very minimalistic style. So minimal I don’t even know who’s behind it or any information about it except that it exists (so very hipster, I guess?).

One thing is for sure, this logo lends itself much more to being a simple and clear logo. In an age of swooshes and 3-D messes for logos, I for one am excited to see something look so clean with a slight visual wit. Of course it will be rare that this logo sits still. It will be on screen, on web, etc. and in that context it will have its chance to really shine. I think those haters will be turning tides. I mean, come on. This isn’t the Gap logo. This is clear and a refinement of what came before.

Btw, how has nobody made the obvious reference? Comedy Central is going to build Robocop. Check out the OCP logo:

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Ever really look at the FedEx logo? Did you ever notice the arrow in between the E and the X? If not, have you had a graphic designer point it out to you at some point?

Either way, it’s there and it’s one of the more well known logos of our time, up there with Apple and IBM. The Sneeze interviewed the designer of the FedEx logo (Lindon Leader) a while back, and I stumbled across it recently. Makes for an interesting read and makes you realize just how much thought goes into just about everything around us. LINK »

Feel free to discuss the logo and your thoughts on the article here in the comments. Ever notice the arrow? Like looking at logos? Think Lindon Leader is a genius or was in the right place at the right time? DISCUSS.

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Thanks to Systemic Adrian for sending these my way! The redesigns of a bunch of logos from 2009. From Mastercard to Doctor Who, I must say I’m 50-75% against most of the redesigns. The one above (hey, I know my audience Systemics) is one of the few I’m a fan of. I never understood what was up with that kayak logo anyway for The Doctor. LINK.