Strategy

Get the most from your time and investment with data-driven strategy.

Digital strategy is about your users.

Your users, and their goals, will inform every other decision made in your digital ecosystem. Together, we’ll get to know them, their habits, their motivators, and their skill level. We’ll combine demographic and psychographic information and compare that to your analytics to determine the optimal user journey. With a focus on continual growth, we’ll customize a discovery or ongoing analysis to keep your team informed as you determine next steps. Educated decisions lead to better, sustainable growth.

Some common deliverables include:

KPI Analysis

Benchmark where you are and how we will quantify your success to stakeholders.

Persona Development

Take a deep dive into your user’s profiles to optimize the site for them.

Competitive Analysis

S.W.O.T. analyses of your website verses and that of your competitors to learn from their mistakes as you better position your organization.

Content Analysis

Are you speaking to your users in a way that that speaks to them? Are you answering their questions? Determine the best way to reach your target markets.

Technical SEO

Audits, setup, and configuration optimize your site to make sure your most valuable audiences are finding you in their top search results.

Backlink Analysis and Acquisition

Who’s linking to you matters. Let’s take a look at the quality of your backlinks and help develop a strategy for getting the right websites linking back.

Keyword Analysis

What vernacular are your users using to find you? Search engines do more than look for a single word; they have evolved to search for phrases and words of similar meanings. Let’s take a deeper dive into how your users are looking for you.

Content Strategy

Content really is king! Keep your website fresh and focused by way of continued content development.

Accessibility Assessments

Even the most compliant site can drift over time. Our experts will analyze your site with a combination of automated and manual testing to ensure an inclusive experience.