This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor...

[The following post is an excerpt from Chapter 5 of the book, What’s Your Golden Goldfish] In our evolution as humans, we were forced to develop skills integral to our survival. One of which was the ability to make snap judgments about our surroundings with a high...

The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central to the marketing effort. If marketing is about anything, it is...

The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.” – Joseph Juran The setting is Paris 1848. A boy is born of an...

APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its generally accepted that… the celebration is most...

A Golden Moment OK, here’s the situation. Imagine you are checking in at your hotel. Let’s call it SpringHill Suites by Marriott. The front desk notices that you are an elite member of their rewards program. They thank you for your patronage and then say,...