Four Pillars: Thinking about social software

You may have seen this story already, about a Bezos investment vehicle putting an undisclosed sum of money in 37signals, a firm that resolutely repelled all funding boarders before.

My post is not about Bezos or about 37signals, but about the comments this story has attracted.

Soon, we are going to have to figure out the answer to an emerging question, one that could have profound implications for how social software is created, funded, consumed and recommended.Just who owns social software?