Gold Cup Final Got Higher TV Rating than Baseball and UFC This Weekend

quote:Ratings can change from the overnights to the final, but this much is known: only one sports broadcast drew a higher overnight than the Gold Cup Final this weekend and that was the final round of the RBC Canadian Open on CBS, which drew a 1.8. That means that the final of a tournament that many soccer fans themselves admit is somewhat mediocre scored higher ratings than a primetime UFC bout on Fox, Fox's Saturday MLB broadcast and ESPN's Sunday Night Baseball. All three drew a 1.6 rating.

Now, comparing the final of a tournament to baseball in July can seem a little disingenuous. However, it's not as if Fox and ESPN's baseball games were small market, middling affairs: they both featured the popular St. Louis Cardinals and Atlanta Braves as their main game (Fox's regional telecasts added in the first-place Oakland A's, as well as teams from Washington and New York). This was two first-place teams in the midst of a division race, right before the trade deadline.