Friday, 31 January 2014

CONTEXT OF PRACTICE 2 - BRIEF 1 - PLAN

After my progress tutorial with Richard I made a list of tasks to complete to help me progress with the module;

Write final essay question.

Develop concept (relates to physical outcome).

Create detailed essay plan.

Once I have complete each of the above criteria I will be in a position where I can start writing my essay. Furthermore, when self-assessing my project last year I noted that producing a detailed essay plan, with a selection of supporting quotes, will help me complete the essays production quickly and without problem. Last year I only created a very basic essay plan, and I believe that this severely affected the timescale of the essays completion.

ESSAY QUESTION

I started creating the question by defining a list of aspects that I want to review in my essay, the aspects relate directly to the subject matter that I want to review when writing my essay;

The conditioning of young children to create consumers.

Is creating young consumers key to the success of consumerism/capitalist culture?

Born to buy.

The integration of children into consumerist culture and the benefits for companies.

Children's lack of ambition with regards to success (always focused on earning more money - related to class?)

Child related commodities (what is marketed? Is it beneficial to them?)

Next, I analysed the points displayed above to help me define a point of focus for the essay question, this is an important step as it will dictate how the question is written.

When I reviewed the points listed above I realised that, due to their similarities, they could be combined to create a singular point that covers all mentioned aspects. Although not all of the points are initially referenced they will be definitive subjects covered within the essay.

MAIN FOCUS;

The conditioning of young children to create a generation of consumers and the importance of doing so for the successful perpetuation of capitalist culture.

WRITING THE QUESTION

After defining the main of the essay I felt that I was in an informed enough position to start creating my essay question.

QUESTION

How does the capitalist system
condition young children into becoming compliant consumers?

AIMS & OBJECTIVES

I have further expressed the primary focus of my essay through the specifics of my aims and objectives;

AIMS;

Firstly, by outlining how children are conditioned into becoming brainless consumers, I hope to show how the capitalist system purposefully manipulates the youth to perpetuate consumerist ideology.

OBJECTIVES;

Goals or a step on the way to meeting the aim; how will it be achieved?

EXAMPLES & SUPPORTING MEDIA.

Once the question had been created and I evidenced the specifics of the project I started collecting a selection of quotes and data that can be applied to support the points made in my essay.

ESSAY PLAN

After creating a list of quotes that can be used to support the points made by my essay I started writing a detailed essay plan.