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Kanye’s “Life of Pablo” is now available on Spotify and Apple Music

Originally, Kanye West had announced that the much anticipated album, The Life of Pablo , would be exclusively available on Tidal. Guess not. The new album is now available on Spotify and Apple Music. This is not an April Fools Joke!

Kanye’s plan, with the con of lots of criticism, worked well, as he was able to get 250 million streams on Tidal in the first 10 days of its release as customers thought it was the only way to get the album. Thus, Kanye sold his album for an expensive price getting new subscribers to Tidal before announcing today that he would release the album to the public. Not a bad business plan if you ask me. Not the best reputation builder though either.