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August, 2019

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face. investor relations public relations media relations

Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions?

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

More Trending

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department.

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job.

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.

I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up. The data is clear: Most people simply don’t like ads.

It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo.

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers.

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone.

Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences. Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially.

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>. Enterprise Executives Marketing PR & Comms

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations.

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key.

For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity. In a crisis, the flood of adverse coverage can seem endless. How, then, can PR reps minimize the flow of negative stories?

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […]. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations.