Note: Any unused funds from this proposal will be used for future public relations services.

Original proposal text

This Public Relations proposal goes hand-in-hand with our business development strategy as we share with the media the different partnerships and integrations we execute. Public relations directly supports business development, since joint promotion is a central source of value Dash provides to potential partners with whom we are negotiating. Public relations also enables Dash to extract more benefit from the partnerships as we announce them.

We have a road-map of additional announcements planned and we believe itis therefore essential to retain a professional PR firm to represent Dash in both the digital currency and mainstream media. After careful consideration, we have selected Wachsman PR as our PR partner for the next phase of our growth.

Wachsman PR is a highly professional firm located in New York that enjoys a strong reputation in the digital currency industry and has demonstrated a high level of professionalism the market has come to expect of the Dash project. Wachsman PR represents many high-profile crypto clients such as Kraken, Purse.io, Overstock's T0 and many others.

Though Wachsman PR is reputable in the industry, they agreed to provide Dash an opportunity to preview their services rather than simply relying on their track record and referrals. They agreed to conduct a trial month of PR services for Dash ahead of us officially hiring them (which we are now planning to do) for a longer-term agreement.

Based on our experience thus far, we highly recommend proceeding with a contract. Wachsman PR staff have all been professional and impressive. They have provided insights and advice on how to extend our reach into mainstream media, helped shape, revise and prepare our d10e presentations and handouts, and have prepared a longer-term PR strategy. They also aren’t afraid to tell us when they disagree with us… They don’t say “yes” to everything we suggest, and tell us what they think is a better approach along with the reasons why. In short, they are adding tremendous value. In just two weeks they have done two press releases with us and obtained an impressive amount of media placements for the project, which I’ve outlined below.

We would like to hire Wachsman PR for an initial four month engagement starting September 1st. The cost of the proposal is $6,000 per month and the entire four month contract will cost $24,000. As a portion of the funding ($880) is already set aside from the July budget “PR - Fall Campaign Pre-Funding”, we will only need an additional $5,120 to fund the initial month’s services. However, as protection against currency fluctuation between now and August 5th, we would like to request the full $6,000 and carry any balance forward to September to be used for the same purposes.​

Note: The original post also included examples of the news placements acquired through the Wachsman PR trial. If you are interested in reading them, see the original proposal (provided in the link above).

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Discussion: Should we fund this proposal?

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n00bkid1 point,1 year ago

Hopefully one day there's enough talent within Dash that this could be done in-house. Cheaper, more genuine, more grassroots. But since that's not currently the case, I would like to try out Wachsman and am voting yes.

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babygiraffe (proposal owner)0 points,11 months ago

There are some things that could be brought in house, but there are other things that could not... for example, a reporter doing a story on Etherium's DAO collapse would never call Dash asking for a comment, but they will call PR firms like Wachsman to feed them story ideas, content, and experts to quote in their articles. And at that point, an external firm will say "Let me connect you to Evan Duffield who established a DAO a full year ago to comment on what went wrong and how a more effective model should operate." So I suspect as we grow there will always be some value in retaining an external PR firm, even if we eventually take some of the tasks in-house.

That said, thank you for supporting the effort. They seem to be doing a great job and the business partners really like having access to their expertise. A definite incentive for working with Dash.