Small sites and big sites both have drawbacks for search traffic. It’s been a rough couple months for web publishers with massive content libraries. Google’s “Panda” update put a huge dent in these sites’ traffic metrics. With lost traffic comes lost ad

Reports of traffic changes aren’t very accurate. I’ve seen a number of reports estimating the damage to major content sites from Google’s so-called Panda updates. I’ve come to one conclusion: none of them are more than directionally accurate.