World Developer Fund Success Story: Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi

Posted on October 07, 2010
By Team InMobi

The Developer

Invictus Games is a leading international game developer. Founded in 1992 as a computer entertainment software company, they have created games on a variety of platforms including PSP, iPhone and PC. Recently they have seen tremendous success with their iPhone game Froggy Jump. The game has been downloaded over three million times and has been successful at driving revenue through mobile advertising with InMobi's global ad network. Rather than charge consumers for the game, Invictus chose a mobile advertising supported business model together with in-app purchasing to monetize the tens of millions of minutes users spend playing the game. After learning about InMobi's World Developer Fund, Invictus decided to work with InMobi as one of their mobile advertising publisher partners.

The Approach

InMobi's mobile ad SDK was incorporated into the Froggy Jump iPhone game along with two other mobile ad networks. Monetization with InMobi immediately exceeded other competing networks. Overall eCPMs were double those of other networks and increased on average by 40%. "Set up was easy, and InMobi's online tools for publishers are very comprehensive", said Tamas Kozak CEO of Invictus. Tamas and the Invictus team also appreciated the high level of customer service they received from InMobi reps.

The Results

eCPMs for Froggy Jump reached an average of $5.99 and bumped even higher in some regions. "InMobi has been a great solution for us given the global nature of the iPhone gaming ecosystem. We use three different ad networks and now give InMobi first priority due to the significant lift in eCPM rates relative to other networks." The Froggy Jump game continues to be one of the world's most popular iPhone gaming applications and is available for download at: http://itunes.com/apps/froggyjump. Tamas Kozak also comments, "Globalization offers a major opportunity for a small game studio like us. InMobi is a valuable long term partner who can offer the reliable global scale we need to successfully run our business." Download the case study PDF