Shop Direct Group

Collaborating to deliver a multichannel solution

For Shop Direct Group, RR Donnelley delivers a multi-service, end-to-end solution helping the client to communicate with their customers. The solution was designed to achieve multi-million pound savings and continuous process improvements and innovation.

"We believe that RR Donnelley as a key strategic partner, has successfully delivered an innovative end-to-end solution for our business. The onsite team here has worked to deliver on our challenging business needs.” Keith Basnett, Group Chief Operating Officer, Shop Direct Group.

Shop Direct Group is the UK's largest online and home shopping retailer and now owns a number of household brands including Littlewoods, Very.co.uk, Isme and Woolworths. The company has annual sales of £1.7 billion.

At the beginning of 2011, Shop Direct Group outsourced a comprehensive set of services to RR Donnelley, which included the TUPE transfer of a substantial number of employees from the group’s incumbent supplier, transferring operations through a carefully phased plan to RR Donnelley’s shared service centres and onsite facilities.