Portent Tools

Get the best results in less time. We build free tools in service to the industry, but we’ve also built enterprise-grade marketing tech tools that allow us to work faster, smarter, and more nimbly than anyone. Spend more time on strategy, less time on finding the problem in the first place.

The SERP Preview Tool

There’s no excuse for a bad search snippet. Preview your title tags, meta descriptions, and URLs to see how they will actually display in Search Engine Results Pages (SERPs). This tool measures title tags according to pixel length, not character count, just like the search engines do.

The Portent Content Idea Generator

Portent’s infamous Content Idea Generator helps you come up with a litany of content titles based on proven techniques and best practices for driving both clicks and links. Some are funny. Some are shocking. All useful. Caution: It’s addictive.

The Portent Tone of Voice Generator

Four simple questions. One helpful answer. Brand tone of voice tells your audience how you feel about your subject matter, about them, and about your company. It informs your word choices, sentence structures, use of humor, and overall approach to all the writing your brand produces. Our tone of voice generator will help you communicate better.

Portent’s SEO Page Review Chrome Extension

An SEO that lives in your browser? Portent’s SEO Page Review Chrome Extension is a lightweight browser add-on that reviews basic onsite SEO elements. It pulls the essential elements like Title Tags, Meta Description, Canonical tag, HREFLANG tags, on-page links, Open Graph, Twittercard, and all other meta data so you can quickly view the elements on the page.

RainGage? Digital Marketing Diagnostics

Evaluate your entire online marketing platform in one fell swoop from on-page SEO, to content, and more. Our proprietary toolset, RainGage SEO, provides a complete inventory of your site and your digital marketing presence. Spend less time on diagnosis, and more time on strategy.

Click Worth Calculator

What’s a click really worth to your website? No matter if you run a lead-based business or retail-based business, you can find the secret to the almighty ROI and break-even question with the Click Worth Calculator.