8 Ideas For Profitable Ecommerce Niches Right Now Image credit: Pexels Choosing an ecommerce niche can be very difficult, but if you can find the right one, it can prove extremely profitable. There are hundreds of potential niches out there and millions of products that you could sell, so you need to commit time and attention to finding one or two to focus on. Prioritization is essential for entrepreneurs. Niche products are easier to market than general products because you can target a very particular group of people with less competition to contend with. You see fewer leads overall, but the vastly-improved conversion rates more than make up for that. Source: ecomdash Not sure where to start? Here are 8 strong ideas for profitable ecommerce niches that you can use for inspiration. Athleisure wear The word ‘athleisure’ first entered common parlance a few years ago, and it looks set to stick around. Athleisure wear, as the name suggests, encompasses items of clothing that are suitable for both athletic and leisure activities: if you’ve ever been out to brunch in your gym gear, you’ve rocked the athleisure look. Within this category you can sell everything from yoga pants and sports bras to running shoes, all in a wide variety of colors and prints. Athleisure wear interest levels. Source: Google Trends Millennials are the usual targets for athleisure wear, with a fairly even customer split of 60% women and 40% men. Because the products are centered on fashion, visual channels such as Facebook, Pinterest and especially Instagram are excellent platforms to grow your brand. Buy it for life (BIFL) People are growing tired of buying cheap, low-quality products, and are getting interested in conscious buying — something targeted through buy it for life products. The emphasis here is on high-quality, durable items that aren’t cheap but will last for a long time. As we become aware of the negative impacts of consumerism in our throwaway culture, we are finding ourselves more willing to spend money on things that won’t break within a few months. Source: The Good Human While the buy it for life niche automatically means fewer return customers and fewer products sold overall, selling premium products offers a better margin. In addition, buy it for life offers the valuable opportunity to build your brand with a great story, which will help you connect with customers and keep them loyal. Night masks Night masks are a good niche to target because they offer a solution to a persistent problem: needing to block out excess light so you can get a better night’s sleep. Night masks can be broken down into three main customer segments: sensitive sleepers, travellers, and beauty fans. This means you can sell related products alongside them, such as relaxing lavender oil, travel pillows, or skin care products, depending on which group you are targeting. Night masks Source: Google Trends Good sleep is very important for a variety of reasons, and always will be, so this is a niche that isn’t just a passing fad. Shapewear It has been reported that the shapewear market is expected to leap to $5.6 million in sales by 2022, so now is a great time to start establishing your brand within this niche. Shapewear is worn underneath your clothes and creates a sleeker and slimmer silhouette. For many years it has been associated purely with lingerie, but there are now many different cuts and styles that can be worn under everything from cocktail dresses to pairs of jeans and t-shirts. Source: SmartThingz Shapewear offers you plenty of versatility as a retailer, and can be sold alongside everything from...