Hello all,
Surely some of you must have seen the "Digital Stills and Motion Camera" system by RED, announced earlier today.
They are essentially modular systems that seems to allow a plethora of different configurations, like a medium format camera. Their previous attempt to make a digital video camera took Hollywood by a storm. With their newly developed sensors and body parts, they claim to offer very serious photographic tools as well.
Without further ado, here is the announcement;
http://www.reduser.net/forum/showthread.php?t=21835&page=3

All the tech news sites and blogs are ablaze with excitement and I'm encountering very hasty and uninformed comments about what such a camera might mean for Nikon/Canon etc.
I am curious to know what you guys think about it.
They are obviously just renders at this point but RED has delivered on their promises in the past and they are a very focused and ambitious bunch.

If I remember the Wired article correctly, even with these systems costing as much as they do, they are still relatively cheap when compared to renting a film camera and then processing that film.
RED's primary objective is to provide a digital camera that can match the quality and versatility of film cameras and they did just that to a certain extent with ONE.
But this time around, I think they are being much more ambitious and presenting a more flexible system.
Being able to take still images is an extra,I think, in the way that being able to take HD video is an extra to 5DmkII.