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I absolutely love incorporating an element of digital in all of my marketing campaigns, but sometimes online just isn’t enough. Sometimes you can’t escape using offline advertising in order to reach your audience. Tracking online activity such as reach or engagement via a click to a website is easy, but more traditional forms of advertising…

Social media and search marketing strategies are ones that are often mistaken for being intertwined, but they’re not at all. The myth is that by posting to social media channels such as Twitter will help generate backlinks to your website and thus will help page ranks. However, what many people fail to realise is that…