Last October 2014 we had the pleasure to invite Tim Clark in Italy for a series of events. The opportunity came after the great success of the Italian translation of the book Business Model You (published by HOEPLI), of which I am the curator. The idea of translating the book into Italian was actually born during a course with him (the very same nice day I had the idea of developing the Personal Branding Canvas). I immediately contacted my (enlightened) publisher Hoepli, who showed great interest and courage, deciding everything in a few hours.

While Tim was here in Italy, we took advantage of his presence to ask him some questions and hear from his words some explanations about his model and his book, that has already helped thousands of people to reinvent their careers.

I was a consultant to Amazon.com starting in 1997. We built their first foreign-language Web site (Japanese). Starting in 1995 we served many other US and European clients who were seeking to enter Asian markets, particularly Japan. In some cases we even replicated their entire business models in Japanese. That’s when I became interested in the idea of international business model portability — why some business models work in foreign markets, and others don’t.

Could you explain us what Business Model You® is?

Business Model You® is a methodology for designing and managing your career based on what I call “personal business models.” A personal business model is the logic by which an individual creates and delivers something valuable to customers.

Many people are disengaged at work because they do not understand their employer’s business model, nor do they understand their own business model — let alone how the two are interrelated. Business Model You® is my attempt to help boost satisfaction at work for both individuals and enterprises.

What is the episode (or reason) that prompted you to embark on your career as a trainer out of Universities?

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About me

Founder of BigName (the professional innovation specialists for enterprise), clinical professor and creator of the Personal Branding Canvas. Author and curator of the Italian editions of Business Model You (Tim Clark) and Ditch Dare Do! (William Arruda and Deb Dib).