Social media present tough questions for a journalist: who am I online? What is my voice? How do I invite the networked public to co-operate? Who'd want to follow me? Where does onine presense fit in my workday routines? What will it do to my hard-earned credibility? (And - perhaps the most burning issue of all : what do I have to eat on air to get a fans rallying for me in a support group?). (Read more about Yle efforts in social media in my BEA2010 slides and paper here.)

Ubiquitous cameraphones and evolving wireless networks create opportunities to experiment reporting anywhere and anytime be it flood, fire, celebrities or a bridge sagging hour by hour. Obviously the quality of the video is not on broadcast level but as the first quick source of live info - I'll take it.

Going viral is about sharing. Not begging for attention from your better networked friends, says Loic Le Meur, upset with some of his friends recent requests. The is no secret recipe for getting your stuff viral - you need to spend time sharing quality stuff in your blog, vlog or what ever publishing method you choose, he says, visibly irritated by this not being undestrood by some.

Finnish bloggers are concerned of proposed legislation that would grant employers and many other entities the right to investigate their employees and users' email log data and other network use statistics. Not the contents of messages themselves, but log info: who's corresponding with whom, when, and how big and what type of files are being sent.

The law has been dubbed Lex Nokia, or the "snooping law".

It would allow network admins to investigate the user log data (ie. employees’ e-mails) in case the company or entity has reason to suspect that corporate secrets are leaking out of the company or that the communication networks are being misused.

Electronic Frontier Finland has pointed out that not only companies would be using these snooping rights. The law would cover any entity that offers network connections to its members - universities, or housing co-operatives if they operate a broadband network for shareholders/tenants.

The companies cannot be trusted to do such investigation in their own matters, says member of Finnish Parliament, Jyrki Kasvi. He would address the business rationale for the proposed law by granting the police the needed powers to investigate possible information leakages within companies. When it comes to spying neighbors at community networks he has this analogy: If there is a burglary in the apartment building and the door has not been forced open, can the tenant search other apartments to find his property?

According to Helsingin Sanomat, preparation of the amendment started when Nokia launched an investigation into private e-mail correspondence of its personnel in 2005 in order to find out if business secrets were leaking out of Nokia to the company’s main competitors. Nokia then gave the log data to the police (”Lex Nokia” gets blessing from Constitutional Law Committee).

It has been suggested that suspected illegal file sharing activity could be an obvious reason for monitoring students' houses' network use once the legislation is in place.