San Diego Dreamin' - Charging Through 'The DMA'

And since I can't wait 'til January for my "Downton Abbey" fix, I plan to listen in on "Big Data Helps Keep Downton Abbey Alive for its Fans," which I'm hopeful gives insight on how a popular TV program gives public television more fundraising lift through brand engagement. I'm curious about the Big Data angle.

"What's the role of the Agency?" seems to have captured a La Jolla wave. Sessions such as "The New Engagement Agency: A Real-Time Revolution," and "Agency A-List: The Changing Face & Role of the Agency in 2015" speak to some of the digital disruption that is going on, while Brian Fetherstonhaugh of OgilvyOne Worldwide addresses "E-Commerce: The Crucible of Customer Engagement" (all the more interesting, given Ogilvy's creation of a new analytics agency, OgilvyAmp.)

By the time Wednesday comes, I will be exhausted, inspired and ready to put some newly learned know-how to the test—and I hope to come home with new business contacts, too—but only after I catch a wave and a libation at the Coronado.

ETChet DalzellAuthor's pageMarketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!