Red Bull Music

20 Before 17

Red Bull has been committed to fostering creativity in the music space for nearly 20 years. Through global programs such as the Red Bull Music Academy and the Red Bull Studios network, they have partnered with a huge spectrum of innovators.

At the end of each year, they look back at the defining moments through an exclusive content campaign, sending fans off with a bundle of brand-new music and more.

We were approached for this year’s edition of Red Bull's 20 Before 17, as a collaboration with digital product studio A Color Bright. Reflecting on the past months, the idea was to capture the beauty of the 20 biggest moments from Red Bull’s year in music through abstract visual representations. We developed the visual language for the campaign and created a set of 20 bespoke animations and stills for each moment.

It doesn’t matter what exactly happened – it’s about the emotion it left you with.