In the News

“Ever heard of Younique Products? They’re based in Utah and in the five years since they’ve launched they’ve sold millions–yes, millions!–of products and their annual revenue is estimated to hit $400 million this year. Major, right?”

“Mascara is one of those makeup products people feel passionate about…Now there’s another mascara whose numbers speak for themselves. InStyle reported this week that Younique, the Facebook-popular brand, has sold 14 million units of their top-selling mascara—Moodstruck 3D Fiber Lashes + Mascara ($29). Thanks to its popularity, the brand reformulated in 2017 to make it even better than before.”

“Dubbed the beauty brand that is #somuchmorethanmakeup, Younique is the make-up line with a social mission to help empower women, whilst raising money for sexual abuse survivors and funding sexual abuse prevention.”

LEHI, Utah, 2018—Younique, the beauty company with a mission to uplift, empower, validate and ultimately build self-esteem in women around the world, was founded in 2012 by brother-sister team Derek Maxfield and Melanie Huscroft with much more than makeup and profit in mind. The purpose behind the 5-year-old company is The Younique Foundation, a non-profit organization that inspires hope and healing in women who are survivors of childhood sexual abuse. From there, the mission extended to women in all circumstances, and a new kind of direct sales company was born.

Famous for its original MOODSTRUCK 3D FIBER LASHES+™ lash enhancer that revolutionized the beauty industry, the company attracted distributors, or “Younique Presenters,” by the hundreds of thousands every year. Equipped with the YOUNIQUE™ virtual party, independent business owners can promote and sell products almost exclusively through the use of social media and their individualized e-commerce sites while getting paid every three hours under Younique’s unparalleled compensation model. This new spin on the traditional home party method with digitally demonstrable products skyrocketed Younique to the top of the direct sales industry and into the lives of more than one million distributors to date.

“At Younique, we love makeup and we love what it does for women, acting as a tool to help them show who they are both inside and out," said Younique Co-founder and Chief Visionary Officer Melanie Huscroft. "Every single woman is unique, from her external beauty to what drives her professionally and what enlightens her personally. Younique gives women the opportunity to control their own careers, manage their own schedules, and learn invaluable entrepreneurial skills. We know that when women feel confident, they are at their most beautiful.”

As the fastest-growing social beauty brand, Younique is passionate about providing women with access to the tools they need to create a life defined by their own ambition. Younique Presenters are strong, smart and independent women from all walks of life committed to helping each other succeed. They know each and every one is so much more than what’s in her beauty bag. They are #SoMuchMoreThanMakeup.

Products

At the forefront of the product line is Younique’s MOODSTRUCK 3D FIBER LASHES+™ lash enhancer that skyrocketed Younique’s popularity and cemented its authority in the beauty industry. To date, more than 14 million have been sold. Other loved products include MOODSTRUCK SPLASH® liquid lipstick and TOUCH MINERAL liquid foundation.

MOODSTRUCK 3D FIBER LASHES+™ lash enhancer: Experience the iconic product that solidified Younique as the world’s authority on lashes. Our original lash enhancer gives you insane length and volume without extensions, fillers, or falsies. See up to a 500 percent increase in average volume* with your first coat.
$29 USD | Transplanting gel 6 g / 0.21 ml | 3D fibers 0.5 g / 0.02 oz
*Averaged results observed in independent laboratory testing, when compared against bare lashes. Two coats provide up to a 900 percent increase in average volume.