WD-40 BIKE Launches to the Cycling Industry

SAN DIEGO, CALIFORNIA – WD-40 Company is pleased to announce the launch of WD-40 BIKE, a subsidiary business unit focused exclusively on cycling-specific maintenance products. WD-40 BIKE will offer an initial product range including wet and dry chain lubricants, a heavy-duty degreaser, a foaming bike wash and a frame protectant.

Developed over a span of 12 months via collaboration between WD-40 scientists, professional bike mechanics and independent bicycle retailers, the WD-40 BIKE line was designed for maintenance-minded and discriminating cycling enthusiasts. The line will be featured in bicycle retailers across the United States.

” The WD-40 brand is definitely no stranger to bicycling,” offers Mike Irwin, Managing Partner of WD-40 BIKE Company. “The original WD-40 Multi-Use Product has been a mainstay in the toolboxes of bike mechanics for decades. The new WD-40 BIKE line blends our considerable experience with the demands of today’s bike technology to present a comprehensive high-performance maintenance package.”

WD-40 BIKE will make its public debut at the Interbike and Outdoor Demo tradeshows, both held in Las Vegas, NV from September 17-21, 2012. Orders will be accepted at that time and begin shipping to US bicycle retailers in November 2012.

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