Malmö 2013: We are one

Posted 17 January 2013 at 11:20

As explained in an earlier article, SVT wants to take advantage of the wealth of cultures and expression that is unique for the competition; discuss the value of our diversity and underline that we at the end of the day are the same and are all worth the same.

"This year's theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity," said Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest on behalf of the EBU. "The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year," he concluded.

The story

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Eurovision Song Contest is a shared project. It unites millions of people. In the East, West, North and South. Be­yond all the glitter, there is a big idea. It’s about togetherness, diversity and happiness.

Eurovision Song Contest might appear as a trivial matter. But a trivial matter that engages over one hundred million people of all ages in more than 40 countries all over the world.

And today science knows that sometimes small matters can start powerful and big movements. This phenomenon is called The Butterfly Effect. A flap from one butterfly can – at least in theory – start a hurricane.

Butterflies have one common name, but exist in thousands of different shapes and colours. Just like the Eurovision Song Contest, one strong identity with a rich national diversities. Work­ing together, we can achieve anything. – We are one.

Happy F & B and Forsman & Bodenfors has created the idea, design and concept for this year's Eurovision Song Contest.

What is theme art?

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Since 2004, the Eurovision Song Contest has a generic logo where in the heart of it the flag of the host country is displayed. However, every year the European Broadcasting Union (EBU) invites the Host Broadcaster to create the visual identity to support the logo.

This year's Eurovision Song Contest will take place on the 14th, 16th and 18th of May in Malmö, Sweden.