Youth Survey From Phatgnat

Written By:

Guy Brighton

Youth marketing agency Phatgnat has released the results of his global youth survey with some surprising results: DK found that only 5% of young people (11 to 25 year olds) were influenced by celebrity endorsements – few cared which brand someone like Kate Moss was representing.

Advertising was highlighted as a poor medium in which to influence young peoples purchasing decisions: only 7% of those surveyed admitted that seeing something advertised is an important motivating factor in where they spend their pound/dollar/yen.

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon