Designers Tempt Social Set With 'Insta-Bait'

9/11/2013 12:12PM

It’s become a fashion show ritual: the lights go down and the phones go up. Elizabeth Holmes joins Lunch Break with a look at what designers are doing to encourage sharing of photos from their shows. Photo: instagram.com/johnjannuzzi.

This transcript has been automatically generated and may not be 100% accurate.

... the the the ... the ... it's expected that if you attend a fashion show you'll take photos of the design is like going that extra step to ensure that they get as many in spam says they can and it sparked a new found the so-called insta Updates ... fashion reporter Elizabeth Holmes joins us now will ... cost money so they will want people to to make the phone is extra special also several years ago became commonplace for everyone who attends this has to take tons of the dozen or so my answer Graham ... what happens because there's hundreds or says and hundreds of attendees if there's a lot of pictures ... to make your brand stand out there things that the designers are doing after my chances but have to ... convince people that they are to give and no other choice but that's entertainment stock ... some examples of this because it's um that it is interesting that were beckoning top I had to mount on a performance of the musician instead of having to the regular DJ she highlight was that my ... another example is a problem for and showed he had all the models come out of the very beginning ... at seven p take a look at the close and get a big picture can oftentimes it's hard to get it into the driveway ... on the models that are speeding by ... so that's a debate also be given a list celebrity that sort of ... I'm always present for people to take the pictures but kindy last at least cold much of a relatively small a name that was a really big deal ... about excited about that ... I'm not I thought what one interesting things is that I'm normally mobile runway stone smile ... now it's the OFC fiesty look like and of the pessimism up ... though some emotion yes there are some exam of about mile three models get in on the runway and smiling for that kind of thing ... Naomi Campbell closed ETF that was another big moment so ... it's been a fun way to recap fashion week looking at is ... the answer lies with the ... moment ... you've actually take conducted on some of the sub you how much success with an ... answer Graham yes and defensive end and hugely popular from my mouth and I think for the last return only if the Fed pushed ... us to have the hashtag WS J actually you can see on that ... was that ... that leave us did you think that um this wheel can continue this when one of the things about the phone cameras is that they're ok yet in office ... the quality of you know of a big megapixel ... to ... pass the law at notice that people are getting a lot more particularly if Mercer use to be due to a posting on five or six or seven cents for pictures runway ... and now there may be past one or two side you think it's kind of ... I've ... that people are being more selective that they're not willing to post temporary for our family can receive a class on time and then the framing of people been a good job of running the photos to succumb to the class sake a classic is what it did this this would be VP photos yet to have something of a call on a hit with the rest of it ... contemplating the so called Sinovel where showing but we think we've all seen plenty of ones like the family I will admit that a lot of the M ... Pashtun people of ... that you that you would think would have really and I are necessary and have to care framing of the the the the on the focus off yes but no I don't ... mind I'm only taking the picture and how it is an interesting thing to BP's to use to me that people would ... make sketches acts calm ... Abe's advance the design goal now with that doesn't happen still a rarity and when people see it from a novelty that people also been in bands I mean feat in itself ... nothing yet full of intense but