Strategy Briefing

Brexit and the Implications for the Consumer Goods Industry

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As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to falls in business and consumer confidence as well as delays to investment decisions. The protracted nature of any exit negotiations will not help. There are also wider implications for the EU, both in terms of its economy and its very future.

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