How to influence guests and get more bookingsPart 2: types of social proof

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Help your hotel’s occupancy soar by leveraging these different types of social proof already at your disposal

Did you know that social proof simplifies decision-making during the path to purchase? Knowing this, it seems a no-brainer to make sure leveraging this effectively makes part of your marketing strategy.

From the wisdom of the crowds to the wisdom of your friends, social proof comes in many shapes and sizes, and all of the types can be used to help you get more guests.