Category Archives: Marketing Articles

Category Archives: Marketing Articles

We don’t search anymore, we tap around How do users go online today? Booking.com explains that 50% of Alibaba turnover last year was generated through personalized promotions, while only a small volume came through search. Source: Hotel Marketing We don’t search anymore, we tap around

TripAdvisor foray into social media fraught with obstacles Why is someone going to take time out of their day while they’re on Facebook, Instagram, whatever, and go over to TripAdvisor to create this new network? Source: Hotel Marketing TripAdvisor foray into social media fraught with obstacles

‘A third of TripAdvisor reviews are fake’ as cheats buy five stars Hotels and restaurants are trying to cheat their way to the top of TripAdvisor amid claims that as many as one in three reviews is fake, The Times reveals. Source: Hotel Marketing ‘A third of TripAdvisor reviews are […]