Merry Christmas from my home to yours! The above image is a quintessential Swedish Christmas card, illustrated by Jenny Nystrom, (1854 – 1946).

Jenny Eugenia Nyström (13 or 15 June 1854 in Kalmar, Sweden – 17 January 1946 in Stockholm) was a painter and illustrator who is mainly known as the person who created the Swedish image of the jultomte on numerous Christmas cards and magazine covers, thus linking the Swedish version of Santa Claus to the gnomes of Scandinavian folklore. [1]

While in Paris, she discovered the booming postcard market, and tried to persuade the Swedish publishing house Bonnier to start producing postcards, but they declined. Lille Viggs äventyr på julafton (“Little Vigg’s Adventures on Christmas Eve”), written by the author Viktor Rydberg inspired Jenny Nyström. She made drawings accompanying this tale. Viktor Rydberg saw them and suggested the Bonniers publishing company to release the book. After they declined, publisher S. A. Hedlund released it in 1871. The short Christmas tale for all ages was widely printed and has since become a Christmas classic in Sweden. Jenny Nyström eventually became Sweden’s most productive painter and illustrator. For many years, her illustrations were distributed by Strålin & Persson AB in Falun .