Location-Based Coupon App Reduces Paper Waste

Keeping a coupon book is frustrating. Deals have expiration dates and sorting through junk mail is tedious, and not to mention bad for the environment. Nearly 100 million trees are cut down annually to make junk mail in the U.S., according to the Bay Area Recycling Outreach Coalition. Yowza!! , a location-based mobile coupon app, was designed to reduce mail waste and help consumers find deals. Greg Grunberg , who has starred in television series like “Heroes,” “Alias” and “Felicity,” conceived the idea behind the app after a frustrating trip to Bed Bath & Beyond. Upon reaching the cash register to check out, he realized that he left his coupon in the car. The cashier refused to give him a discount without the coupon, so he vented his frustrations on Twitter. A string of tweets led Grunberg to get in contact with August Trometer, an app programmer, and entrepreneur (and fut...