Content Marketing

We all have a worldview. Simply, it’s how we see the world and it’s responsible for our behavior and actions.

Knowing your prospective customer is understanding their behavior and actions. It’s being able to empathize with them and see their worldview. That’s the starting point to creating products or services they’ll want to buy from you.

Being able to empathize with your prospective customers is literally putting yourself in their shoes to understand their behavior.

But this behavioral information lacks context because we need to know the WHY behind the behavioral patterns. The WHY is their worldview and that’s why it matters. How does your prospect see the world?

Knowing your prospective customer is the starting point to creating products or services that people want to buy.

It begins at the emotional level by having empathy with them. What are their feelings, thoughts, or attitudes of another? Ideally, it’s putting yourself in their shoes to truly understand them and this can be achieved by creating an empathy map.

An empathy map represents the sensory information of the customer and is usually shown as four quadrants broken into “Thinking”, “Seeing”, “Doing”, and “Feeling”.

This article shows you how to create an empathy map.

This is not about creating a buyer persona or persona – that comes later. Instead, it’s working out who your ideal audience is to buy from you.

Everything for your podcast starts at the 8 weeks of New and Noteworthy. It’s during this period that you have to work and push very hard to get ratings, reviews, downloads, and subscribers. You also need to be consistent in doing so during the 8 weeks.

With that goal in mind, your podcast will build a base, develop momentum, and start to rank well in its categories. If you’re in the top 16 for your category, your podcast is being seen by the tens of millions of people on iTunes.

New and Noteworthy is a means to an end to gain that momentum to get ranked in the top spots.

This article gives you a step-by-step guide on how to leave a Rating and Review on iTunes.

For any podcast, particularly when just starting, a Rating and Review on iTunes is extremely important for two reasons. Firstly it helps increase the podcasts ranking in iTunes, and secondly, it provides social proof.