The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

In episode #802, Eric and Neil
discuss the #1 thing you need to grow a business successfully. Tune
in to hear what you absolutely must do to be a success.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic:The #1 Thing You Need to Do to
Grow Any Business Successfully

[00:35] The #1 thing is not a
marketing tactic, it’s people.

[00:50] Without a great team,
you are not going to grow your business.

[01:37] CEO’s have three
responsibilities: Keeping money in the bank, driving the vision,
and recruiting.

[01:47] TheDropboxCEO recently talked about how recruiting is
always top of mind for him.

[02:16] Bill Gates said the
first 20 people at Microsoft built the company.

[03:03] If an employee isn’t a
cultural fit, they aren’t going to stick around.

[03:15] Only hire people who
are smarter than you and from whom you can learn.

[03:25] Make sure you really
interview each applicant and talk to their references. Figure out
if they are truly a good fit.

[03:47] Always test people
out.

[03:56] Make sure multiple
people on your team interview each person.

[04:11] Make sure they lay out
a plan of action for their first few weeks or months at the
company.

[05:05] Do indirect reference
checks (basically, be a detective).

[05:30] Sometimes, Eric has
gotten glowing reviews and other times, he has gotten more
realistic information.

[06:15] You have to have each
person ask different types of questions in the
interviews.

[06:32] The CEO ofDriftsecretly tests people in interviews: he gives
each candidate a cup of water and sees if they throw it away at the
end of the interview.

[06:35] Eric also does this and
doesn’t hire anyone who doesn’t clean up after
themselves.

[07:18] If you can get people
who can do the work, but won’t be a long-term fit, you are rolling
the dice on mercenaries.

[07:48] That’s it for
today!

[07:54] Gohereto see how many downloads the show is getting.
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About the Podcast

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.