Thursday, November 18, 2010

Everybody who follows the ups and downs of the hand-held cake industry knows that the new queen in the fairy cake kingdom is the whoopie pie. Or maybe there is something even newer and hipper now, I don't know. I let my subscription lapse.

Either way, this was my first sighting of a whoopie pie in the wild. They seemed relatively fresh-looking, despite the unfortunate placement between peeled hardboiled eggs and cans of Redbull in a gas station just off the interstate somewhere.

Anybody who has ever tried to pack a cupcake into a lunchbox or been shown how to properly eat a cupcake will recognise the whoopie pie's obvious selling point. It is extremely portable.

It's basically an icing sandwich.

A lot of the people I cajoled into helping me eat it (it was deceptively huge) compared it to a Jos. Louis. Although they are missing the chocolate coating and are considerably denser, whoopie pies are indeed very similar. Delicious. The addition of peanut butter to the icing was a nice twist.

I definitely see myself making a few whoopie pies in the future, but I still prefer the original. I think a cupcake's inability to be carelessly tossed into a sack somehow adds to its appeal.