Lettering as Composition

An in-depth 2 day workshop exploring the process of composing well balanced lettering layouts. Erik will discuss the principles of visual hierarchy, research and the importance of style selection. Students will be required to bring a 5-10 word phrase to develop. Techniques and critiques will teach students how to refine sketches into completed work. All skill levels welcome, knowledge of illustrator and photoshop is ideal.

Instructor:
Erik Marinovich

Erik Marinovich is a San Francisco based lettering artist and designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for nice folks like: Nike, Target, Google, Hilton, Facebook, Sonos, Sharpie, The Criterion Collection, Air Canada, Gap, Ford Motor Company. In 2012 he co-founded Title Case, a creative work space that conducts workshops and lectures. Between client work, teaching and side-projects, you’ll find him on the road promoting Keep Fresh Stay Rad and Let’s Go Letter Hunting, two new releases from Friends of Type published by Princeton Architectural Press.