Thursday, March 14, 2013

The Food Network and Food
Reality Shows garner more viewers watching there 65 inch HDTV’s today than ever
before. One after another new Food
programing continues to prove successful for CNN, NBC and Cable channels all.
What is even clearer is that consumers do not want to cook! They love to watch Food cooking on TV,
learning about food on TV; but most people do not know how to cook beyond the
basics. In fact research shows most do
not want to cook and do not want to clean a kitchen.

Tesco a global force in food
retail has research, refined, revised its expansion plans to include
restaurants. If a food retailer today wants to be successful 10 years from now
they will have to sell food differently.
When Tesco bought up-market fast food restaurant Giraffe, it signaled
they want to maintain and grow share of stomach over share of retail grocery.

Consumers today assemble meals they do not cook from scratch. They are migrating to convenience stores the
ilk of Wawa, Sheets, Rutter’s and 7 Eleven to same both time and money. Tesco
has stores around the world and it is not just in the U.S. that this is
happening but everywhere and Tesco knows it.

With consumers buying fewer and fewer food ingredients the need for large
format grocery stores of the 70’s, 80’s and 90’s has pasted. Whole Foods only
builds 30,000 Sq. stores today and most of the space is allotted to ready-2-eat
fresh prepared food. Earlier this week we talked about General Mills testing
direct meal delivery leveraging their brand Betty Crocker. How are you selling
food today? How will you be selling it 10 years from now?

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specializes in global outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Since 1991 Foodservice Solutions
of Tacoma, WA has been the global leader in the Grocerant niche for more visit http://www.linkedin.com/in/grocerant