The 2 top-rated cable programs of all time? Both College Football games! ... From the start of College Football to crowning the College World Series champion, IMG Audio brings to fans 3,500 live college play-by-play broadcasts ... IMG College has served 162 universities for 10 or more years, 128 schools for 15+ years, and 95 schools for 20+ years…College Sports are two of the top four Sports League “Brands of the Year,” according to Harris Poll, College Football ranked #2 and College Basketball #4 in “familiarity, quality and purchase consideration”…

National Association of Collegiate Directors of Athletics
IMG College Client since 1993

Athletics Administration and Annual Buyer’s Guide

IMG College publishes the official publication of the National Association of Collegiate Directors of Athletics, Athletics Administration. Issues are circulated eight times annually to all two-year and four-year colleges and universities in both in the United States and Canada. The editorial content is written primarily by NACDA members for NACDA members.

Athletics Administration reaches each institution's athletics department, from the athletics director to the marketing director to the sports information director to the equipment manager to the various head coaches in both the men's and women's arena. It focuses on athletics facilities, new ideas in promotions, marketing and development, legal ramifications and other current issues in collegiate athletics administration.

The Annual NACDA Buyer’s Guide is the most comprehensive and informative Buyer’s Guide of the collegiate athletic market. The publication reaches the entire NACDA membership. All advertisers receive enhanced listings. It has a 12-month shelf life and is the only resource of its type in the market, including digital distribution as well.