The #1 Sunday Times and International Bestseller from 'the most influential public intellectual in the Western world right now' (New York Times) What are the most valuable things that everyone should know? Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarizing politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world. In this book, he provides twelve profound and practical principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today. Happiness is a pointless goal, he shows us. Instead we must search for meaning, not for its own sake, but as a defence against the suffering that is intrinsic to our existence. Drawing on vivid examples from the author's clinical practice and personal life, cutting edge psychology and philosophy, and lessons from humanity's oldest myths and stories, 12 Rules for Life offers a deeply rewarding antidote to the chaos in our lives: eternal truths applied to our modern problems.

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Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital -- Melanie Philips * The Times * 12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it -- Howard Bloom, author of 'The Lucifer Principle' Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines * Psychology Today * A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician -- Melanie Reid * The Times * Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man * Spectator * The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future -- Camille Paglia Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery * Toronto Star * A wonderful psychologist -- Malcolm Gladwell The most sought-after psychologist in the world * Psychology Today * Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years -- Tim Lott * Spectator * One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned -- Matthew d'Ancona * Guardian * Fascinating ... Peterson is brilliant on many subjects -- Bryan Appleyard * Sunday Times * It is that rare thing: self-help that might actually be helpful * New Statesman * Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer -- Gina Miller Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin -- Amol Rajan * New Statesman * In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star * Observer * Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend -- Chris Evans The most influential public intellectual in the Western world right now * New York Times * Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times -- Dominic Sandbrook * Daily Mail *

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What does everyone in the modern world need to know? A renowned psychologist answers hard questions with a unique combination of ancient wisdom and clinical experience.

Jordan B. Peterson is a Professor of psychology at the University of Toronto. Raised in the frigid wastelands of Northern Alberta, he has flown a hammer-head roll in a carbon-fiber stunt-plane, and built a Kwagu'l ceremonial bighouse on the upper floor of his Toronto home after being invited into and named by that Canadian First Nation. He's taught mythology to lawyers, doctors and business people, consulted for the UN Secretary General, helped his clinical clients manage depression, obsessive-compulsive disorder and anxiety, and lectured extensively in North America and Europe. With his students and colleagues, Dr. Peterson has published over a hundred scientific papers, and his book Maps of Meaning revolutionized the psychology of religion. Formerly a professor at Harvard University, he was nominated for its prestigious Levenson Teaching Prize.