Middle East Corporate and Media Communication Excellence Awards celebrates outstanding achievements in PR in the Arab World

March 2012

Orient Planet PR & Marketing Communications has received the “PR Agency of the Year Excellence Award” during the Middle East Corporate and Media Communication Excellence Awards held yesterday (Wednesday, February 29, 2012) at Burj Al Arab in Dubai. Orient Planet has been awarded in recognition of its outstanding achievements in providing PR services, as well as its commitment and best implementation of PR measurement practice across all of its agency and client-related operations.

Presented by the Middle East Excellence Awards Institute, a subsidiary of Datamatix, the Middle East Corporate and Media Communication Excellence Awards highlights, acknowledges, and celebrates outstanding achievements in Public Relations and Corporate Media services among regional government and business organizations. This year’s edition particularly salutes the most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena.

“It is a great honor to receive the PR Agency of the Year Excellence Award, which strongly reaffirms Orient Planet’s continuing thrust to deliver value-added PR services through the years. We strongly focus on customer satisfaction while developing proactive PR strategies that are timely, value-driven and results-oriented. The company likewise constantly keeps track of global best practices and the latest advances in communications technology to develop creative and innovative PR solutions as well as concrete, high-impact campaigns for our clients. This prestigious award from the Middle East Excellence Awards Institute is certainly a testament to the hard work and dedication of the entire Orient Planet team and our firm belief in the value of helping maintain the highest standards of quality and excellence in the region’s PR industry,” said Nidal Abou Zaki, Managing Director of Orient Planet.

The other criteria in determining the winner of the PR Agency of the Year Excellence Award included effective business performance, particularly client stability; campaign and project performance; staff retention and talent management; leadership and vision; the PR firm’s ability to develop original ideas that deliver positive brand awareness for clients; display of creativity during several existing professional competitions; and strong business culture.

Orient Planet is one of the Middle East’s rapidly growing public relations, marketing and communications consultancies with 12 offices located across the Arab World. Orient Planet is also the Middle East representative of Eurocom Worldwide, a leading global network of public relations consultancies offering services to technology concerns and high-tech businesses. The strategic partnership allows the company to further expand the range of its services to cover other continents through the Eurocom Worldwide network.