The global foodservice market is forecasted to continue its strong growth over the next five years, reaching sales over €4 trillion by 2021. It is, however, a market that is becoming increasingly competitive, and with a consumer base that is ever more demanding. Understanding and capitalising on consumer and market trends is, therefore, both difficult and lucrative for all stakeholders in the global foodservice market.

The webinar is based on in-depth research of the foodservice markets in 51 countries, covering channel and category data from 2013 to 2021, over 500,000 consumer surveys, social media posts of 3,000 over the world’s most influential food and beverage commentators, and the pricing and positioning over 500,000 global menus.

Long-standing food and beverage myths are tested – both qualitatively and quantitatively – and a trend evolution framework is created to assist in the decoding of trends, and the relative sophistication levels of different countries’ foodservice markets.

Attendees of this webinar will leave with the ability to succinctly articulate key challenges to their customers – whether this is one rung down the supply chain, or the actual end consumers themselves. Additionally, attendees will have a clear idea of the biggest opportunities in foodservice, as well as an understanding of the relevance of ‘market truths’.

Presented by

Jack MacIntyre,

Lead Analyst - Foodservice

Jack MacIntyre is Lead Analyst for GlobalData’s Food Service practice, taking charge of the setting up of this service, as well as its continued development. He began his career at Kantar (WPP Group), working to share strategic consumer insights with the UK’s largest supermarkets – as well as many of their suppliers – before moving into the foodservice sector at the NPD Group, where he worked with global fast-food operators and food and drink brands. His insights on various markets and consumer trends have been cited in The Economist, the Daily Mail, The Telegraph, The Grocer and Marketing Week. Jack holds a Bachelor of Arts degree (hons) in Politics from Durham University.

Key Learning Objectives

Uncover the most important consumer trends in foodservice

Test long-held myths around foodservice

Explore foodservice key challenges and learn how to articulate them to customers

Audience

Managers/Senior Managers/Associate Directors/Directors of Market Research

Business Insights

Market Intelligence

Strategic Insights

Forecasting

Pipeline Management

Competitive Strategy

Customer Insights

Heads of Research and Development

Heads of Product Planning and Marketing

Brand Managers

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