Dreaming About Someday

How we created a branding video for Florida Hospital's website.

Background: Florida Hospital is a non-profit healthcare organization with over 25 hospital campuses throughout Florida. They are working hard to ensure that the future will be a better place. That is why our friends at BPD Advertising asked us to create a mixed media video to help people dream about “Someday”, and what it will be like thanks to Florida Hospital’s research. Here is the result:

We settled on a Mixed-Media style...

Developing the look and feel:

It is hard to beat the emotional impact of real images of family life, but we wanted a lot more than just a slide show. So we settled on a mixed media style that combines images, video, and animated graphics. A line representing progress appears throughout the video and ties everything together. Simple illustrations and typography accent many of the shots to add detail and additional visual interest.

Adding dimension:

To make some of the still images more interesting, we manually cut out the different elements (subjects and backgrounds) and positioned them in 3D space to add depth. The result is a cool effect that makes the images feel more like video.

Bringing everything together:

We wanted the animated elements to be simple and friendly, but still interesting to look at. Our illustrator developed a style that combined slightly sketchy outlines with solid fills to add weight. Our animators then assembled all of the different elements and brought the project to life.

“Wow! You guys did a great job!!! Please thank everyone who worked on making this a great animated video.”