Creating a custom mail piece can help your mail piece stand out, and mailing it in a hand addressed envelope will give it a personal touch. Getting YOUR message across is important, but you also need to make sure you are presenting it correctly. Here are a few tips to keep in mind when creating your own mail piece:

STRIKING HEADLINE – You want one distinct central message.

Graphics that support your message – Use graphics that reinforce your message. Don’t confuse this with a pretty picture that has absolutely nothing to do with your message.

Color Choice! – Use bright colors to catch your audience’s attention and get them to read your message. Using different colors can offer different benefits, such as helping guide reactions, reflecting a season or holiday, or simply matching your logo.

BENEFITS, not features – Example: Don’t assume your leads will know what benefit can come from a lower interest rate on their mortgage; instead, tell them their monthly payments will go down.

The offer! – Make sure your potential clients know why they should be calling you instead of someone else. Keep your offer short, clear, and easy to understand.

Your company name and logo – Include your company name and logo on color letterhead in order to give your mail piece a professional appearance. However, make sure you don’t overwhelm your audience with it. They want to know what you can do FOR them, not who you are.

Call to Action – Tell them what you want them to do! “Call Now!” and “Email me at: 123@blank.com” are easy ways to get your leads to contact you.

Contact Info – Make sure to keep your contact information, such as your name and phone number, in an easily located space on your mail piece. Your leads should be able to identify your contact information quickly.

“The Glance Test” – Would YOU read it or throw it away? Use your judgement here!

At Yellow Letters Complete, we’re here to help your mail piece get results. Never underestimate the power of presentation; it can take a good message and make it great. By following these simple tips, your mail piece can stand out and get read.

At Yellow Letters Complete, we provide a variety of yellow letter templates to choose from, but we also understand that sometimes you want to switch it up! Fortunately, you can provide a custom message for your yellow letter to add a personalized touch! However, when creating a custom mail piece, there are several factors to keep in mind to ensure your message is effective:

Keep it Simple

Be careful to avoid lengthy messages and overwhelming graphics; these can actually distract your reader and lower your response rate! Instead, focus on keeping your message clear and concise. Offer a short overview of who you are, what your services are, and how your target audience can benefit from contacting you.

Credibility

Your leads want to know that they are working with someone who is reliable and credible. Be sure to reference your experience or include your company logo for a professional approach. Sending to a single mailing list more than one time can also encourage trust and establish credibility. When drafting your custom yellow letter message, consider how that message may fit into a series of several mailings!

Call to Action

Provide easy-to-follow and specific directions on what steps your leads can take next. Using vivid language and action verbs can increase understanding and guide a reaction from your leads.

Contact Information

Include your name and phone number in an easily located space. If you create too much competition for your contact information, such as by hiding it within a large message or dominating it with graphics, your leads may not know how to reach you. Keeping your contact information in a location that your leads can easily identify will increase your response rate.

Use the P.S. Effectively

When including a P.S., be sure to reiterate the most important aspects of your letter. This way, even if someone were to simply scan your yellow letter, the P.S. can quickly catch their eye.

Color Choice Matters

Color choices make a difference, so be strategic with the colors you use. This may include anything from the letter ink color to the envelopes. Bright or seasonal colors can also work well to grab your audience’s attention.

By carefully creating your message, you can maintain a high response while adding an extra, personal touch. For more information on what your custom yellow letter message should include, call us at 888-294-0780!

In today’s fast paced world, the biggest challenge advertisers face is that their marketing simply doesn’t get noticed, opened, or read. Each piece of direct mail marketing has to compete with several other mail pieces, so it can be difficult to stand out. At Yellow Letters Complete, we understand this unique challenge, so we have found a way to get your direct mail marketing opened!

So what makes Yellow Letters Complete different? We mail your letters in truly hand addressed envelopes. That’s right, addressed by a REAL person! Think about the last time you sorted through your mail. Your eyes quickly scanned each piece to identify the bills and junk mail. From there, you sort or discard. You open the bill, and toss the junk mail. But wait! There’s one envelope that has been hand addressed with your name and address. It looks like it could be an invitation or maybe even a birthday card. Whatever it is, it piques your interest, so you open the envelope.

You know they’re out there…motivated leads that WANT and NEED to sell their properties. Finding them doesn’t have to be difficult! Simply call us at Yellow Letters Complete and we’ll take the guesswork out of the process.

Whether you are searching for Absentee Owned Properties, Owner Occupied Properties, Notice of Default Properties, Distressed Properties, or even a custom mailing list, we can tailor your targeted mailing list to fit your needs. We can search for leads in your area and add mailing list filters to fit your campaign. We can filter for the owner’s date of birth, loan to value, purchase date, and more. Each additional filter narrows your list even more, leaving you with a targeted list of property leads! Learn more about the different types of property leads here.

Not sure where to begin? No problem! We can help at any stage of your planning process! Just tell us your goal – are you looking to purchase an investment to hang on to, flip a property, sell to another investor, or something else entirely? Just tell us what you are interested in and we will help you design a targeted mailing list that gets you results!

Once you’ve ordered your list from Yellow Letters Complete, those property leads are YOURS for the next six months. Yes, that’s right, we will not resell those property leads to anyone else for at least six months after your purchase. This exclusive access helps lower the competition for your leads, meaning your mail piece will stand out even more! We want to give you the very best opportunity to be successful using our leads and yellow letters. By using a targeted mailing list paired with a hand addressed letter, your envelopes get OPENED!

Call Yellow Letters Complete at 888-294-0780 to discuss your targeted mailing list and which one works best for YOUR direct mail marketing campaign!

Now that you’ve had an introduction on the basics of direct mail marketing, you may be wondering what your next step is. At Yellow Letters Complete, we make it simple to start an order by providing templates for practically any campaign type. We can even pull a mailing list for you. Talk about easy! But how do you know which direct mail campaign to use?

We offer several types of campaigns to fit any area and any comfort level. We can send your marketing materials as often or as sparsely as you decide. Below are some common direct mail campaign options to help you get started:

Single Touch Campaign: Whether you are new to direct mail marketing or you are simply looking to test a new area, sending a single touch campaign is a great place to start. With a single touch campaign, we will send your mail piece to your mailing list one time. Sending letters works best for single touch campaigns. We offer yellow letters, typed letters, and stationery letters that all work well as the mail piece.

Single touch campaigns offer flexibility so you can adjust your message, mail piece, filter options, and more between each campaign. This campaign type also allows you to test and see what response volume you can handle.

Ongoing Campaign: After you have found an effective combination of your message, mail piece, and mailing list filters, starting an ongoing campaign may be your next move. Once we set up your ongoing campaign, it will run on autopilot. Simply send over the mailing list you would like to use and we can split the list up into batches, or have us pull a new mailing list with each batch we send on the schedule you decide.

Ongoing campaigns take away the stress of having to set up several separate campaigns. Also, because they run automatically on the schedule of your choice, you will be able to predict your response/profit. An ongoing campaign is the perfect choice for organizing your direct mail marketing plan and sticking to it. They also help you plan your budget. Concerned about getting caught up in contracts? Don’t worry! You can pause your ongoing campaign at any time for free!

Multi-Touch Campaign: Sending to a single mailing list more than one time can vastly improve your response rate. Multi-touch campaigns are designed to have each touch planned and ready to go on the schedule of your choice. A multi-touch campaign can also help you establish trust with your target audience. Also, since we prepare all of your mail pieces at one time, you can enjoy a discount for bundling your mail pieces. Worried about name removals? No problem! We can remove names from your subsequent touches.

With a multi-touch campaign, you can mix and match your mail pieces to keep the appearance of your message fresh. Letters are great to use as an introduction and explanation of your services. Postcards are a great way to keep your name in front of your leads with a pop of color! Multi-touch campaigns allow you to design a custom campaign the way YOU want.

Ongoing Multi-Touch Campaign: The perfect collaboration, an ongoing multi-touch campaign allows you to send a sequence of mailings to a new mailing list automatically on your schedule! That’s right! Once you set it up, you are worry free. Your mail pieces will be sent automatically, and since we will send more than one touch, you are able to build credibility with your leads. That’s a win-win!

While an ongoing multi-touch campaign may seem like an overwhelming option, it is actually pretty simple. Since we mail your letters on the schedule of your choice, you can plan for your phone calls. We can even provide the mailing list for you, so you never have to think about anything besides closing those deals!

Download our Direct Mail Campaign Evaluation Tool below to quickly reference information about each direct mail campaign. For more information about which direct mail campaign is right for YOU, call us today at 1-888-294-0780 or email us at info@yellowletterscomplete.com.

At Yellow Letters Complete, we understand that starting a direct mail marketing plan can seem intimidating. However, we also know that direct mail marketing offers several benefits! We want to share an introduction to direct mail marketing to help familiarize you with this effective form of marketing. Learning about marketing with mail pieces can help you easily track your response and form a clear, organized direct mail marketing plan.

Direct Mail Marketing is a form of marketing that delivers your message right to your client’s mail box! You choose your own marketing piece and it is mailed directly to your target audience. The best part is that setting up a direct mail campaign is both fast and easy. At Yellow Letters Complete, we offer a variety of templates for you to choose from and we can even provide a mailing list for you. Just let us know which areas you are interested in, and we take care of the rest.

Below are the main check points of preparing for a direct mail campaign:

Your Mailing List: When choosing your mailing list, start by deciding which area you are interested in. Consider adding mailing list filters to your list to help focus in on your target audience. If you already have a mailing list, that’s fantastic! If you need a list of leads, no problem! We can provide a mailing list for your campaign. Make sure to test and track the response so you know which set of filters performs the best for your area.

Your Mail Piece: Whether you use one of our templates or decide to create a custom message, keep your target audience in mind. If your mail piece and message resonates with your audience, they will be more likely to respond. Focus on using a clear, concise message and keep your contact information in an easily located space.

You should also consider which mail piece style will work best for your campaign. Formal campaigns will benefit from a formal mail piece, such as a letterhead letter. Looking for something a little more casual? Perhaps a yellow letter or postcard is right for you. With casual mail pieces, you also have a little more freedom with the appearance of your message. For example, you could include a relevant graphic, $dollar signs$, or words in ALL CAPS! This could draw your audience’s attention and buy a few more moments of their time.

Tracking Your Response: It is always a wise idea to keep track of how well your mail pieces perform in a certain area. Whether you are just starting out or you are a veteran of direct mail marketing, keeping track of response rates will help you form effective campaigns in the future. To help you manage your campaigns, we have included a Campaign Tracking Tool at the bottom of this post.

Direct mail marketing can help you grow your business. The calls you get from your campaign can also help you make adjustments so you can accentuate and replicate what went well. For more information about starting a direct mail marketing campaign, call us at 1-888-294-0780 or email us at info@yellowletterscomplete.com. Happy Marketing!

Are you looking for results with minimal work on the front end? An ongoing campaign may be the solution for you! Direct mail ongoing campaigns work well if you have a large, overwhelming mailing list that you don’t want to send all at once. They are also helpful when you are just looking to put your marketing on autopilot so you can focus on reaping your results rather than setting up campaign after campaign.

Direct mail ongoing campaigns offer several benefits for you and your marketing. Below are just a few of the many benefits of setting up an ongoing campaign:

We work with you to create the exact campaign you’re looking for. Once you set it up, we take care of the rest! After your ongoing campaign has been set up, it can mail out on autopilot until your mailing list runs out. Unsure about such a large commitment? Don’t worry! If you ever need to adjust your campaign or need to put the campaign on hold, simply let us know.

Don’t get bombarded by phone calls after sending a massive campaign! Send your campaign at a pace you can manage, and keep your leads coming in at a steady rate. We mail your campaign on the schedule of your choice so you can predict and manage your response.

Is sending out a large campaign unable to fit in your budget? With direct mail ongoing campaigns, you can pay as you go! This can help you manage your marketing budget by spacing out your payments.

If you are looking for a better way to manage your time while ensuring you have a steady line of calls coming in, an ongoing campaign could be the answer.