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BellyBallot is a site for pregnant parents choosing baby
names. The site decided on NoSQL over a relational db in order to
serve name information to visitors who require fast page loads and wide
variability in data querying. The community of users on the site
will also be contributing to the meaning of the names and other data,
so the data structure needed massive scalability as the name db grows.

[This "NoSQL Archive" has always > 40.000 unique visitors per month, it is top
rated on Google for "nosql", and is the #1
source for NoSQL system.]