E3 2016: How Sony Differentiated Themselves From The Other Shows Right Away!

Another day, another E3 conference, but this one was nothing like the previous ones we got this morning or last night! Sony held their E3 press conference this evening, presenting to fans an epic hour and a half of almost nothing but amazing video game trailers and demos!

Sony is my favorite video game entertainment company, so I already went in with high expectations. I'm happy to say that those expectations were not only met, they were blown out of the water!

Sony's Press Conference Was Nothing Like The Others!

I'll admit it, I'm a bit biased when it comes to Sony. I've had a Sony console all my life, from the PS1, to the PS Vita, all the way to the PS4. That being said, I'm not biased enough to ignore when a competitor does a great job, and that's just what Xbox did earlier today.

After the conference, I was honestly sold on the Xbox Slim and several other things that Microsoft announced the Xbox One and Windows 10. I was worried that whatever Sony did couldn't possibly best the Microsoft conference. I was wrong.

Sony hit out the park right away with an introduction so epic, it's still giving me chills. The room was dark, not a sound could be heard except for the silent mutterings of the excited and intrigued crowd. All of a sudden, the lights turned on, blue lights (this is Sony after all) lit up the stage, and out stepped a man. This man was about to do something that I don't think any of us expected.

Presenting The Sony E3 Choir!

This man, Baron Creary, started to direct the live orchestra in front of him, and they started playing an epic tune. It was epic music, similar to the music heard in films about knights or vikings, or any other ancient mythology.

The band continued playing for a few more minutes, before the screen turned on and we were met with a sweet surprise, the live demo of the new God of War! That's right, Sony brought an actual orchestra to play the music for a live God of War demo! It was as amazing as it sounds. Check out the live orchestra playing below:

God of War is something that many people have been waiting to hear more about, ever since God of War: Ascension came out in 2013. Now, three years later, Sony introduces the new God of War, and starts their conference in the best way imaginable.

But don't think that Sony's live choir packed their bags once the God of War stage demo concluded, no sir! The orchestra stayed on and continued to play live music for other game trailers and stage demos, including the trailer for Death Stranding the next game from Hideo Kojima (read more about that here)!

Sony immediately showed the world how serious they were about this E3 with their live choir and constant showing of upcoming games! The conference felt like less like a show about presenting new software and games to the industry, and more about celebrating gamers and the act of play!

Sony truly differentiated themselves from the other E3 conferences, once again proving to me that they know what gamers want to see in the process. But of all the other conferences shown at E3, there's one in particular that Sony REALLY differentiated themselves from.

The Contrast To Ubisoft's Conference!

We all love Ubisoft for delivering to us great games and game franchises like Watch Dogs and Assassin's Creed, and their conference this year did not disappoint. But man, I think I speak for everyone when I say that this conference was weird.

Don't get me wrong, it was a great conference, but it was odd, and it's opening felt more like a strange fever dream than the beginning of a press conference. That's not to say that Ubisoft hasn't always been weird, they have, but this year, they really outdid themselves!

Starting off with the reveal of (surprise, suprise) Just Dance 2017, Ubisoft's conference stage was suddenly full of people dressed in wacky costumes to promote the game. These people danced along to the song "Don't Stop Me Now" by Queen, and soon even more people in crazy suits joined them.

What is happening?

The weirdness didn't stop there! Ubisoft's conference was full of weird moments, cringeworthy jokes, and music and slang that took the "hip and cool" factor Ubi's conferences are known for to an 11!

Like I said, this conference wasn't bad, but it was vastly different from Sony's. These two completely different conferences about video games just goes to show how crazy and incredible E3 is!

From hip dubstep in Watch Dogs 2's demo, to stoic live choir music in God of War's E3 is mixed bowl of gaming experiences! With E3 growing every year, we can expect amazing events like these two conferences to get better and better every time.