Target Spring Type

Embarking on a journey of free smells with my third campaign for Target, this time in the spirit of summer eats. The first, an ode to spicy smells permeating the Memorial Day barbeques, the second, a cry to sweet, crumbly brunch.

The cake was baked over the course of nine hours and assembled from four different coffee cakes portions into a fancy script worthy of breakfast glory.

The cloud of BBQ smells was mixed by hand and applied to the ribs, which smoked for four hours, creating the perfect studio atmosphere for creating the perfect midsummer scent.