Business News

As many of you already know, and I’m shy to admit, I have a major crush on Google that’s reflected in the content of my articles as well as my stock portfolio. You just have to love the big G, especially when they’re launching revolutionary products left and right. One day it’s a new version of Google Earth boasting 3D trees and today it’s the much-anticipated Google eBooks.

According to Google’s official blog: “Today is the first page in a new chapter of our mission to improve access to the cultural and educational treasures we know as books.” The world is becoming increasingly e-centric by the minute and Google has become the transport vehicle.

With the nifty Google eBookstore, “You can browse and search through the largest ebooks collection in the world with more than three million titles including hundreds of thousands for sale.” Once desired publications are found users are able to buy, download and access them as they would check Gmail — “using a free, password-protected Google account with unlimited ebooks storage.” In essence, it’s very easy.

Being the technology buff and marketer I was born to be, this has me ecstatic and I’m looking forward to the future. My suggestion to hard copies of books: Run for your life!

Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.