APM Industrial Construction

brief

APM ltd is a subsidiary of Albstar Group, established in January 2012. Thanks to the experience and power of the parent company, APM stands out for its professionalism and dedication in its work. The company is focused on building water, fuel and natural gas tanks the production of pipes for the transportation of these materials into the industrial sector, as well as on building metal structures for industrial or civilian purposes. APM is one of the major partners of the Trans Adriatic Pipeline (TAP) project. The advanced technology that is applied by APM has produced a group of specialists and engineers who are dedicated to their work and considered to be the core of the company.

challenge

After the initial startup phase, which required a certain period of time for the company to find its place in the market and to gather all the necessary assets, the board decided to renew, or even better, to develop a new image for the brand. The company trusted our agency with the graphic image, starting with the logo and including each and every element for the application of the new image. The new image had to represent the main activity of the company, accentuating symbolic, chromatic, and traditional elements. The identity had to be modern, informative, appealing, and dynamic.

solution

Vatra accepted the challenge of redesigning the logo for APM. The project started with basic research on the company, its activities and strengths in order to determine what core value could be included in the new image. Vatra designed the new logo based on key points and symbols that belonged to the main activity of the company. The colors chosen are known worldwide as part of the construction industry chromatic system. The finished logo is strong, powerful, and full of energy, but most importantly, conveys the sense of being a leader and guide. The design was specifically created to show the importance of the company in the market through the shape of the logo, which shows perfection, a systematic approach, stability and location. These elements drive the company to be an undisputed force in its specific profile in the entire region. After the development of the new image, Vatra started to apply the image in all the elements of the identity package, ranging from the stationery to the signs in the places where the company operates. Another distinguishing element is the color change of the logo font and the symbol for each field that the company covers.

testimonial

“I would like to express our great appreciation for the relationship that our company has with Vatra Agency. APM ltd has always been happy with the service that your company offers, so we want to thank you for the awesome cooperation we have had during all this time. We are looking forward to working with you in the future.” - Mr. Altin Fuga, CEO & Technical Director at APM ltd