As this video notes, some babies are "born with something that affects more people than malaria, cancer, or even HIV and AIDS. Because of it, many of them will be denied an education and condemned to a life of poverty. Thousands of them will be killed. Millions more will be victimized and abused. Because all these babies have one thing in common..."

Interestingly, this ad by Trocaire, the official overseas development agency of the Catholic Church in Ireland, was banned by the The Broadcasting Commission of Ireland (BCI) because it was deemed too "political."