Advertiser Bites ASA!

Published on August 08, 2005.

The U.K.'s Advertising Standards Authority (ASA) recently told distiller Halewood International that an ad for its Lambrini alcopop was "in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable. If the man was clearly unattractive, we think that this implication would be removed." Halewood's response? A nationwide search for ugly men. AdAge.com has the story.