So, you can't kill a cockroach by stomping on it, but you can capture it in a thin layer of paint and suffocate it to death. Good to know. Very simple execution here for the paintstick. It's elegant, in a gross way, despite that copy line being on the cute side. But notice the product demo diagram at the bottom, for any of you who might have been confused. Done by FoxP2, Cape Town, South Africa. But don't worry, thanks to our hero the art director, I doubt any bugs were harmed in the making of these ads.