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Story

Everything a company does, says something about it’s personality and values. With in seconds video gives people a lasting impression of a company. This could be dangerous if you give of the wrong image, but it can give your audience a a positive emotional connection, which embodies your brand.

We learn a lot from stories but not in a formal bookish way. Stories work in a much more subtle subconscious way. It’s as if we have learned through experience. They help us frame the world around us through metaphor.