Good Morning World! Nescafé partners with Facebook for interactive video first

Dec 14, 2015

Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform.

The Nescafé 'Good Morning World' video
stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360° to explore the video, the first time this has been possible on Facebook.

“We know young coffee lovers pick up their phone at the start of every day looking to be entertained by real experiences. The 360° video allows us to be engaging in an innovative way,” said Carsten Fredholm, Senior Vice President of Nestlé’s Beverage Strategic Business Unit.