In 2016, cider/perry experienced changes in its competitive landscape. Despite overall sales declining slightly, Somersby managed to improve its position in the category. This was due to its wide presence within leading retail chains. The brand is already well established both on-trade and off-trade, and promotions drive its sales a lot. Consumers paid the most attention to new launches, mostly those with different flavours.

Cider/Perry in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Cider/Perry market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Cider is derived by the fermentation of the juice of apples, the addition of sugar or extra fruit before a second fermentation increases the alcoholic content of the resulting beverage. Most ciders are carbonated and food additives can be used.Scope ...