Get drunk with bloggers to hit Amazon Best Seller list?

Blogger Robert Scoble said of Ferris's plan, "It sounds like get drunk with bloggers." Ferris replied, "sounds about right..."

In reality the Ferris interview is very good. He lists four easy steps you can take to publicize your book, and he also tells how to connect with bloggers. (You don't *have* to get drunk with them, but...)