Marketing Books

Rev up your social media program with Social Media 3.0, a new book by Carol L. Morgan, managing partner of mRELEVANCE, LLC. Morgan’s third book, published by MyHome Press, offers tips and advice to companies for creating a strategic social media marketing program. “Social Media 3.0 is designed to help businesses take their social media presence to the next level,” explains Morgan. “The book includes content that will help reader’s understand how the various generations use social media, tips to… Read More

Mitch Levinson’s new book, “Internet Marketing: The Key to Increased Home Sales,” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members). Learn how consumers are using the Internet to search for new homes, remodelers and suppliers from smart phones, tablets, and computers. Make sure home buyers find you before your competitors by learning the essentials of Internet marketing from industry expert Mitch Levinson. “Internet Marketing: The Key to Increased Home Sales” explains step-by-step how to increase quality website… Read More

Carol Flammer’s new book “Social Media For Home Builders 2.0: It’s Easier Than You Think” is now available from BuilderBooks for $19.95 ($17.95 for NAHB members) As the newest form of permission-based marketing, social media marketing is ever changing and evolving. While much of it may seem like idle chatter on the surface, social media marketing can be used by home builders, remodelers, real estate agents, marketers and others in the industry to build brand, engage consumers, increase leads, improve… Read More