A crispy beef taco from Taco Bell Corp. is arranged for a photograph in San Francisco, California, U.S., on Wednesday, March 13, 2013. Taco Bell sales began to pick up last year after its Doritos Locos Tacos mashup generated buzz even among food critics. Photographer: David Paul Morris/Bloomberg

Number of the day

$100,000

That's how much prize money Netflix says it will give to volunteer software coders. The $10,000 awards will go to the 10 geeks who come up with the most interesting cloud-computing tools based on Netflix's open-source code over the next six months. Now the race is on for people who don't work at the Los Gatos company to improve the video-streaming service's infrastructure.

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"What's working

is more upscale pricing."

Bryan Elliott, an analyst at Raymond James, on Taco Bell's strategy of pricier offerings. The taco chain is the fastest-growing U.S. division at owner Yum Brands, thanks to a new menu and premium pricing to go with it. Taco Bell is finding success among young consumers with ranch- and nacho cheese-flavored taco shells and Chipotle-esque dishes such as marinated chicken and cilantro rice. Taco Bell's same-store sales jumped 5 percent in the fourth quarter, topping Yum's KFC and Pizza Hut.

Heads up

The National Postal Forum opens Sunday at Moscone Centerin San Francisco. The four-day confab brings together U.S. Postal Serviceofficials with more than 4,000 executives of the direct-mail industry and others whose businesses depend on snail mail. Speakers include Postmaster General Patrick Donahoe, who will discuss the transition to five-day home delivery from six.