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This Is The 2014 Chevy Impala Commercial Starring John Legend: Ad Break

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In this new Chevrolet ad for the all-new 2014 Impala, nine-time Grammy Award-winning musician John Legend draws inspiration for his music while driving through the streets of New York City in an Impala, all to the tune of his new song titled Made to Love.

In the ad, Mr. Legend attempts to compose a song, but appearing to have hit a creative wall of sorts, decides to take a drive in his 2014 Chevy Impala. As he is driving, we hear fitting phrases like:

“Perfect work of art” — as the Impala drives by

“I knew right from the start”

“I was never sure of a God before, but I know he must exist… he created this” — again, as the Impala drives by

The commercial shows all kinds of beautiful shots of Chevy’s new full-sizer, and then switches to Mr. Legend performing Made to Love at his own concert.

“The all-new 2014 Chevrolet Impala. Made to love”, states the narrator.

Watch for yourself:

The ad will debut during Game 7 of the NBA Finals on ABC on Thursday, June 20th, 2013. It is part of a new campaign for the new Chevy Impala featuring Mr. Legend, developed by Chevy, Spike DBB, and Believe Meida.

The GM Authority Take

With the perfect touch of class, elegancy, and refinement, this ad is a great companion to the original Classic Is Back spot for the 2014 Impala.

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The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

Classy artist , great visuals, GREAT looking car in black and white. But I feel a HUGE disconnect. This looks like dorky GM people trying to hang around cool people- thinking that will help sell cars. The demographic for the Impala IS NOT this guy or the people that listen to his music (note the first post). The reality is this car is for 55-70 yrs olds and professional fleets. VW, BMW, MBZ and Toyota don’t (need) to do this and they ARE KICKING OUR A___ IN THE USA. I wish GM would make a quality car and market it to the right buyers verses trying to be cool- they fail everytime when they try.

“The demographic for the Impala IS NOT this guy or the people that listen to his music”

Are you serious? Have you seen who drives Impalas? Besides fleet sales, about the only demographic who still reliably bought and buys Impalas are “those” who listen to and know of John Legend’s work.

It can be argued that in the case of the last two generations it was due more to the Impala’s “bargain basement” pricing and tradition; but take a tour of any urban landscape and you will see 2000-current W body Impala’s (and more than a handful of much older variants) going about their duty from stock, mild to heavily modified, to well worn and war weary.

I beg to differ…….. I’m a 38 year old African American woman that owns a 2014 Impala LTZ2. So before making generalizations I suggest you do a tad bit more research. Oh I failed to mention that I LOVE my new car. Oh and one more thing….. I traded my E350 for this car so GM is doing something right.

Don’t agree with Michael W! Maybe the old Impala, this new Impala Is just to good to even think of it as an old folks car, or dorky, please. I see this appealing to a wide demographic, go to a dealer & check one out, you don’t have to buy, but definitely check it out!