Manteca Unified School District Superintendent Jason Messer and the Board of Education have been investing time and money in pushing the slogan, Proud to be MUSD, which is aimed at focusing on all things positive about the district - from students' accomplishments and teachers' innovative instructional approaches, to a slew of progressive-thinking educational programs such as the $30 million Going Digital and the be.tech vocational charter school that has shown phenomenal growth in the mere three years it has been open.