Shoe Designer Gives Poetic License to Customers

Adhering to its company mantra, "Any company that takes poetic license with its shoe designs ought to allow consumers poetic license with its website," UK-based woman's shoe company, Poetic Licence, has handed over website design responsibilities to site visitors who, with a set of tools, can craft a personalized version of the site which can also be used as the person's desktop.

Durhan, NC-based The Republik did the work for the U.S. launch of the shoe company