Daniel Wellington Watches

"The colourful NATO strap and elegant leather strap will appeal to almost everyone with a send for classic and timeless design"

About Daniel Wellington

This year has seen a development in style and fashion trends, with many designers moving towards smart tailoring, timeless designs and an overall ‘preppy’ look to their collections. Contemporary watch brands such as Daniel Wellington have ridden the crest of this wave, flourishing into a well-known household name.

Who Is Daniel Wellington?

It was exactly this kind of style that inspired founder of the brand, Filip Tysander. He happened across an intriguing gentleman, whose style was a classic and genteel yet still relaxed and unpretentious – his name was of course, Daniel Wellington. Enraptured by the gentleman’s stories of travel and his preference of wearing his watch face on a NATO strap, a strong friendship formed between the two. This gentleman’s name? Well, Daniel Wellington of course.

About the Designs

The brand’s vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch. When Filips line of watches then came to be launched, it was therefore no insecurity that the brand would be named after Daniel Wellington.

The man himself loved to wear his watches on old NATO straps. The brand liked the idea and feel of the mix so much that they wanted to incorporate the idea into their own line of watches. Feeling the importance of making the watch thin and elegant – they wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps.

After returning from his trip, Filip sat down and started looking at different combination he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it.

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features. Daniel Wellington believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap that will appeal to almost everyone with a sense for classic and timeless design.