One of the designers who made it happen

How dineshraju started their logo design journey

Company name

Overview

Hi, we are a start-up technology company who wants to re-design our logo (which will be followed by our website and corporate look/stationery) and are very excited to work with the designers here. =)

About Anafore: We are a company that uses cutting edge technology to help businesses grow their customer base with referral marketing programs.

Tell us a bit about who you are and the people you reach

Small to medium businesses who are interested to grow their customer base.

Requirements

Website: http://www.anafore.com (website for reference, but new logo does not have to use the same colors/design etc. in fact we prefer to start from a clean state and the website might be redesigned to be in line with the new logo)

Being the young company that we are, we used a simple logo to start off with. At this point in time, we would like to re-design our logo to better reflect who we are and what we do

We need a new logo that contains the word Anafore that
1) is clean and modern
2) minimalist but not too boring
3) conveys trustworthiness and expertise
4) more vibrant than our current logo
5) reflects what we do
- has something to do with the root word of our company name: anaphor (which is an instance of an expression/concept/entity referring to another)
6) is clearly readable and text is easily understood
7) needs to look good in both colored version as well as black and white version
8) we also need a favicon of the logo

Feel free to experiment with colors and please keep the designs fresh and original! We will try to provide as much feedback as possible during the contest. Thanks and we are looking forward to your designs!