Team Marketing Director with XFL in Washington, DC

ABOUT THE XFL

The new XFL will reimagine football for the 21st century when it kicks off in early 2020. Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight teams in markets across the country, 45-man active rosters, and a 10-week regular season schedule with a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at the Stamford, CT headquarters as well as in each of the markets that the teams call home.

ABOUT THE POSITION

The Team Marketing Director is responsible for building the fan base, creating breakthrough awareness campaigns, engaging fans across platforms and driving business performance that builds a solid foundation in the year leading up to the first game in early 2020 and beyond.

The Team Marketing Director will work with the Team President and executive staff as well as management at the league office to execute the vision for the XFL and team brand, partnering closely with communications, sales, creative services and consumer insights. This individual will manage a team of high-performing professionals who will work collaboratively across business units to create assets and campaigns, and deliver exceptional results for the team.

WHAT YOU WILL DO

Be the steward for the team brand and execute the league’s marketing and business strategy.

Build and promote the team’s awareness, brand and reputation to develop deep local relationships with fans, local partners and key stakeholders.

Create and implement creative and innovative advertising, branding and promotional and grassroots campaigns across multiple platforms.

Be the lead for local insights and research, and market and competitive intelligence.

Work closely with the league marketing team and internal and external partners to analyze market research and data and make recommendations regarding selling strategy and tactics.

Partner closely with the Director, Ticket Sales and the sales team to ensure that all marketing efforts maximize ticket sales initiatives.

Work closely with the Sales Team to build strong, mutually-beneficial relationships with key regional entities and local sponsorships in order to maximize cross-promotional opportunities.

Work closely with the Team Director, Communications and Media Relations, to ensure maximum exposure for the team’s involvement in grassroots marketing efforts, fan/community relations events and social responsibility efforts.

Partner with the Team Director, Communications and Media Relations to manage influencer, entertainment relations and promotional events with celebrities, city officials, and athletes.

As needed, build and keep fully staffed street and promotional teams who will help fulfill all of the organization’s grassroots marketing efforts.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.

**Only applicants who are legally authorized to work for The XFL will be considered. The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining, or extending work authorization.**