/ Marketing

Levi's jeans is breaking new ground on the Internet with the first interactive advertising and experiential e-commerce shopping experience on levi.com. Never before have consumers been able to watch a commercial, click on the featured clothing to view, learn more and make a purchase while the spot runs. This Internet experience, pioneered by San Francisco-based Convergence Mediagroup, features Levi's new Invisible Man commercial, which has been...

Levi's jeans is breaking new ground on the Internet with the first interactive advertising and experiential e-commerce shopping experience on levi.com. Never before have consumers been able to watch a commercial, click on the featured clothing to view, learn more and make a purchase while the spot runs…

Levi Strauss & Co. has virtually abandoned direct virtual sales of its clothing products after only a few months and instead will focus on selling its goods through its traditional, offline retail outlets and the websites of its retail partners. The San Francisco-based blue jean maker launched its most recent e-commerce initiative on www.levi.com in mid-August, but has pulled the plug because the direct sales effort stepped on the toes of some of...

Levi Strauss & Co. has virtually abandoned direct virtual sales of its clothing products after only a few months and instead will focus on selling its goods through its traditional, offline retail outlets and the websites of its retail partners. The San Francisco-based blue jean maker launched its most…

/ E-Retailers

Levi.com shoppers can click that they “like” any category or SKU on the site. Another section of the site allows shoppers to see their friends’ birthdays and view merchandise that their Facebook friends noted that they “like.”

Levi.com shoppers can click that they “like” any category or SKU on the site. Another section of the site allows shoppers to see their friends’ birthdays and view merchandise that their Facebook friends noted that they “like.”

Levi Strauss is taking another shot at direct-to-consumer sales with the launch of LevisStore.com this week. The online store will carry the full line of Levi’s jeans and products that it carries in Levi’s retail stores.

Levi Strauss is taking another shot at direct-to-consumer sales with the launch of LevisStore.com this week. The online store will carry the full line of Levi’s jeans and products that it carries in Levi’s retail stores.