Speaking in a statement read out by Board-friendly Sky Sports and Talksport presenter Jim White on his radio show this morning, Sullivan implored fans to get behind the team instead of continuing with anti-Board chanting - as was heard loud and clear at Brighton on Saturday.

"Chants of 'sack the board' and opposition to myself and co-owner David Gold will achieve nothing," said a belligerent Sullivan in the statement. "I ask the supporters, every one of them: get behind the team.

"Through unity we can turn it all around. We don't want to find that a disappointing season has turned into a disastrous one."

Sullivan's request did appear however to largely fall on deaf ears - with callers to White's radio show united in their condemnation of Sullivan and his fellow Board members.

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