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ISE 2011

OVAB Europe Digital Signage Guided Tours

OVAB Europe – the first pan-European digital out of home association – will again co-organize the Digital Signage Guided Tour at the ISE 2011. The ISE Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor. (Florian Rotberg)

The tour will be operated by OVAB Europe founding member Minicom Digital Signage. Integrated Systems Europe is the leading professional AV and electronic systems integration show.

The tour will visit and inform about suppliers of

Content

Screens

Software

Extension

Audience Measurement

The tour is a free service and will starts twice a day from Hall 10 Booth N116, 1 – 3 February at 10:00 am and 14:00.

This free tour will provide an overview of a selection of carefully hand-picked exhibitors following the accurate path of the digital signage supply chain, from content creation to traffic management, outlining how they fit into the overall Digital Signage puzzle. Traditionally, a visitor finds it difficult to get a bird’s eye view of the overall application. The ISE Digital Signage Tour answers this need by providing the full end-to-end story with real live demos of each piece in the puzzle, an overview of the solution which a visitor would normally not get.

Ronni Guggenheim, Vice President OVAB Europe, explains: “The digital signage industry is a fragmented collection of technology and solution providers, each of them offering one piece of the puzzle in the digital signage eco-system. While a show visitor normally walks the floor seeing bits and pieces of the overall application out of context, the tour participant will be presented the end-to-end solution – giving a bird’s eye perspective on how to plan, create, rollout and operate a full-scale digital signage network, from content to measurement. After that, attendees will be able to get more information about the industry from the OVAB Europe booth. We believe this is a unique combination that will have widespread appeal to the ISE visitor base”

In addition, OVAB Europe is allowing participants to listen to the tour guide’s explanations without surrounding interferences. This method utilizes a ListenTech tour audio system and ensures that listeners hear comprehensively, without interruption.