Association of Women for Awareness and Motivation (AWAM) is an organization independent from political and government influence, which was established in August 2006 and subsequently was registered under the Societies Registration Act (XXI of 1860), and the Income Tax Ordinance (2001) on 30th October 2007 and 15th December 2012 respectively, with its main office in Faisalabad.

The AWAM was formed by a group of women’s rights activists with shared vision towards building a just and peaceful society free of any kind of discrimination and violence based on gender, disability, class and faith. The purpose behind launching the association was to initiate struggle for the elimination of political, legal, cultural and bureaucratic barriers hindering empowerment and realization of women rights, and for the creation of a society where women and men are recognized as equals, with the right to lead their lives with self-respect and dignity, and play a full and equal role in society. Though, the focus of the AWAM was specifically on women initially, but with the passage of time, AWAM developed its capacities and found resources to include the other disadvantaged groups including; persons with disabilities and religious minorities into its focused groups.