A leading charity commissioned ComRes to conduct brand and reputation audit in order to inform an extensive rebrand. This quantitative, online survey across key stakeholder audiences ran concurrently with qualitative stakeholder interviews, and ComRes worked with the charity to ensure that the results across all audiences were synthesised to provide a coherent overall picture and actionable recommendations.

The research was designed to generate a picture of how both users and supporters of the charity perceived the organisation, and how expectations of the charity may differ across groups. The final results informed a re-brand that encompassed all aspects of messaging and communications and took into account the perceived position of the charity in relation to other services.

POLLWATCH

FEATURED POLL

ComRes help us produce data that our members value and allows us to communicate effectively to policymakers and the media about issues that are important to recruiters.

Recruitment and Employment Confederation (REC)

ComRes provided us with a high-quality service from beginning to end. We were particularly impressed with their understanding of our brief and their ability to meet exacting deadlines.

Rail Accident Investigation Branch (RAIB)

ComRes takes the words 'partner' and 'collaborate' very seriously. From the beginning of our engagement with them, I knew that the effort would yield useful and insightful data. No other survey organization that I know of, can reach the level of opinion leaders that ComRes can. ComRes delivers excellent data, collaborates and responds consistently, and guides the effort with wisdom and insight.

World Bank

ComRes conducted our annual survey of MPs to help us gather insight around one of our key stakeholders and support us engage more effectively in the future.

Girlguiding UK

We've been working with ComRes for over seven years now and over that period they have proved to be professional, receptive, insightful and flexible. The team have an great level and range of knowledge and their access and insight regarding MPs in particular has been really useful.