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The Kangaroo Express convenience store chain is using a new mobile application as a store finder and to promote items such as the Roo Cup as well as serve as a Big Data collector, Lauren Johnson writes. "Mobile ... connects customers' purchase behavior to our back-end technology. This dynamic delivers real-time analytics, and we harvest takeaways to make our marketing smarter and more efficient at delivering sales," Alec Bleday of Kangaroo Express says.

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Application developers can access services for developing and deploying apps over their preferred infrastructure with moBack's new mobile backend-as-a-service platform. Developers can integrate their apps with back-end functions to manage users, data and files, as well as authentication.

Biometric technology company KeyLemon has released client-server tools designed to develop face-recognition options on mobile devices. IOS and Android operating systems are supported, along with back-end support for Linux and Windows.

Google's InstantBuy API is now part of WePay's back-end mobile payment processing platform. The inclusion means that customers can avoid doing the integration work themselves to accept Google Wallet in their own mobile applications or websites.

Appcelerator's widely used platform has been upgraded to include a native software development kit for iOS and Android, which allows developers to access the back-end analytics of their applications regardless of the platform used to build them.

The BloomNet Essentials iPad application facilitates flower shopping for 1800Flowers customers, Lauren Johnson writes. The company wants the app to do double duty, serving as a consumer app for buying and as a sales tool to be used to upsell customers on the retail show floor. "Today's consumers are increasingly using iPads to research and make purchasing decisions, therefore we felt it important to provide our BloomNet Florists with an interactive iPad app for the printed essentials floral selection guide to maximum our florists selling opportunity and help generate additional retail sales," BloomNet President Mark Nance says.