Read More

Now brewery bosses are now urging other pubs to back the bid by agreeing to stock the specially-brewed ale.

Titanic Brewery, which has been brewing its range of beers in Stoke-on-Trent since 1985, is managed by brothers Keith and David Bott. The pair have been running it for more than 30 years and currently employ around 150 people.

The beer will be available at number of Titanic pubs

Company director David said: “We are delighted to be backing the bid for Stoke-on-Trent to become UK City of Culture in 2021. We’re fiercely proud of the fact our beer is crafted in Stoke-on-Trent, a city steeped in so much industrial heritage.

“The bid is a fantastic opportunity to promote Stoke-on-Trent to the rest of the UK and the world and show off how much skill, history and creativity there is here.”

Read More

The beer’s pump clip shows a saggar maker at work and is accompanied by the words ‘Stoke-on-Trent for City of Culture 2021.’ It was jointly-designed by the bid team and brewery.

Councillor Abi Brown, who is chair of the city’s bid, said: “It’s fantastic to see Titanic Brewery getting right behind the City of Culture bid, and what a great way to do it.

“The bid has brought together people, organisations and businesses from across the city like we have never seen before, and the support of companies like Titanic Brewery is absolutely crucial if we are going to win the competition.”

Bob Crumpton, who runs The Bulls Head pub, in Burslem’s St John’s Square, says the new beer is a talking point among customers.

He said: “It has been selling really well. People are asking what it is all about and it gives us a chance to talk about the City of Culture bid. It’s absolutely great that Titanic are supporting this.”