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Mobile Commerce Up

With every holiday season, shopping trends are identified and analyzed. This year, more shoppers used tablets and smart phones to do their holiday shopping than ever before.

December 27, 2012Twin Tiers (WENY) - With every holiday season, shopping trends are identified and analyzed. This year, more shoppers used tablets and smart phones to do their holiday shopping than ever before. In fact more than 2/3rds of all consumers used a mobile device to find a deal or a store while shopping. From online shopping to smart phone payments, mobile commerce and its role in the American consumer lifestyle has exploded this year. This year shoppers spent $36 billion or 5 percent of all sales using a mobile device. Shopping has never been easier, with smart phones and tablets, you can literally be anywhere and shop till your hearts content. Jim Bricker is the CEO of Order Mapper, His company works with apps to get consumers what they need as fast as possible."What we saw this year was retail sales were only up 1 percent so with inflation it was actually very disappointing. with mobile sales the numbers were much higher it was about 72 percent over last year,” says Jim. “What we're seeing is more and more people are buying smart phones and tablets and moving away from the PC so in the past you had to sit down in front of your computer to make a purchase now you can make a purchase where ever you are you can be at work on the train, you can even be in your car.”Companies like Shop Savy and Order Mapper are seeing growth in the mobile sales, and with more and more people buying smart phone and tablets, Jim and consumers like Kim McCall from Horseheads believe that mobile commerce will be directly. “It's easy you can look through the different things and pay for shipping or not pay for shipping if you order enough and have it gift wrapped and sent to your loved ones,” says Kim.Here's an eye-opening stat for you, Jim adds people spend 72 percent more while shopping with a mobile device.