Trade secret: Ready, aim, fire

Use these three steps to communicate your change strategy

Before you get all creative with a magical metaphor to communicate your strategy or other major change, think about the three basic steps of ready, aim, fire.

First, prepare the messages you want to get across (ready). Then decide to whom you need to communicate (aim). Only then should you put your methods into practice, and communicate (fire). Fire, ready, aim rarely works, any more than ready… ready… ready…!