What is the Streisand effect ?

The Streisand effect is the phenomenon that occurs when you want to censor or hide online information but this attempt generate the opposite effect.

On the contrary, to prevent the disclosure of any content, it is all the more propagated and shared online. This has a perverse effect and generates even more negative and consequent publicity which would surely not occure if no concealment action had been taken.

Streisand effect origin

The Streisand effect takes its name from the same name as the famous singer, Barbara Streisand. In 2003, she noticed that an aerial photograph of her home appeared on the Web. The singer filed a complaint against the author and the broadcaster of the photograph in order to prevent its online propagation.

The judicial procedure very quickly made people talk about this and provoked the opposite result than that expected.