In the comments of the post below this one, JMG reader Sam points us to this takedown of Catholic Vote by AdWeek:

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they're (spoiler alert!) against it. That stance is nothing new. And everyone is entitled to their opinion, as long as it doesn't lead to legislation that discriminates. No, what's galling about the ad is its appropriation of LGBTQ themes to marginalize LGBTQ people. The ad, with a straight face, position Catholics as a persecuted group for not having their message of intolerance (here blatantly recast as its opposite) widely accepted these days. It even plays like a coming-out video for Catholics who are afraid to take the "brave" step of voicing their objection to equality. That's a pretty audacious tactic—disingenuous and disrespectful, to say the least.