Beautiful clothesToxic lies

A toxic nightmare

Pollution fromParis to Tokyo

Unfit for our children

All children deservea toxic-free future

Once upon a time, in a kingdom-not-so-far-away, there lived a little boy. His mother wanted only the very best for her little king, and brought him the most luxurious garments made by the finest merchants in all the kingdom.

No matter how expensive the fabrics. Nothing was fit for this little king. He could see something his mother could not. "These merchants are trying to deceive us! Their clothes are full of nasty chemicals!"

"I don't like them and I refuse to wear any of them!" He said. "I demand that no toxic fashion is allowed in my kingdom and all over the world", he proclaimed. From that day forth the little king refused to wear any clothes, challenging his suitors to make toxic-free clothes fit for him and every child in the kingdom.

#TheKingIsNaked. Join him in demanding toxic-free fashion on behalf of every child all over the world. Tell Louis Vuitton, Versace, Dior and Dolce&Gabbana to give us the happy ending this story deserves!

Made-in where?

The toxic lies behind these beautiful clothes.

You might be surprised to discover that though luxury fashion may be exclusive, hazardous chemicals are not. Greenpeace has revealed that it doesn’t matter how much you pay - these beautiful clothes are hiding an ugly truth.

The results of Greenpeace International’s latest investigation show that many of these products are not what they claim to be. Whilst the advertising behind these clothes portrays them as pristine and exclusive, the levels of hazardous chemicals found in many were no different to those found in fast fashion and sportswear brands.

The concentration of a certain hazardous chemical (nonlyphonol ethoxylates or NPEs) in some items labelled as 'Made in Italy' may even raise the question as to whether these clothes were entirely manufactured in Europe (find out more).

Brands like Versace, Louis Vuitton, Dior and Dolce & Gabbana may wrap their clothes in beautiful fairy tales, but in reality they are spinning their customers a fashionable lie.

A toxic nightmare

Toxic water pollution from Paris to Tokyo.

The release of hazardous chemicals into our rivers and lakes is not a fairy tale and doesn’t happen in a land far, far away. We are all affected by it.

Textile production is one of the major sources of water pollution in the global South, where the use of hazardous chemicals remains largely unregulated. The same chemicals that are released into rivers in manufacturing centres like China are also leaching out of clothes bought and sold all over the world. Many break down into hormone disrupting and toxic substances and can build up in our environment, posing health risks to children and adults everywhere.

No matter how high the price tag, luxury fashion brands are part of this toxic nightmare. These labels are known to set the trend in the world of fashion, isn’t it time they applied this same pioneering spirit to create beautiful fashion without toxic pollution?

Unfit for our children

Not fit for a king, not fit for our children

All the children in the world are princes and princesses in the eyes of those that love them most. They deserve clothes free of the same hazardous chemicals that can impact on this vulnerable group’s development once released into the environment.

These brands are toying with our children’s future by using these hazardous chemicals to make our clothes and allowing the continued release into our rivers, lakes and seas all over the world. This nightmare affects us all, but we all can do something about it.

As parents and adults, we can all be superheroes, speaking up on behalf of children everywhere and making sure these brands stop this fashionable lie and right this unfashionable wrong.

Creating a toxic-free future for our children is not only urgent, it is possible.

The Report

A Little Story about a Fashionable Lie

This latest study by Greenpeace International reveals an unfashionable truth about the hazardous chemicals found in children’s clothing and footwear made by eight luxury fashion brands. Sixteen of the 27 tested products (59%) were found to contain one or more of the following hazardous chemicals: nonylphenol ethoxylates (NPEs), phthalates, per- or polyfluorinated chemicals (PFCs), and antimony.

These chemicals are being released into our rivers, streams and lakes not only from textile manufacturing sites in production centres like China, but also from pieces of clothing bought and sold around the world. Once released into our waterways, many of these substances can be hazardous, hormone-disrupting and persist in the environment, posing risks to the health of all children and adults everywhere.

By being implicated in this toxic scandal these luxury brands are not only deceiving their customers but toying with our future and polluting our planet.

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What else?Support the Detox Campaign.Right now.

Greenpeace’s latest investigation has shown that your company is hiding the truth from its customers by claiming to sell top quality, exclusive designs -- when in reality they are tainted with toxic lies.

Having seen your major competitors Burberry and Valentino commit to Detox, people are beginning to publicly question how many more toxic scandals your brand needs to be connected with before it cleans up its act.

Why is your brand so unfashionably late in joining the shift toward toxic-free fashion?

I urge you publicly commit to Detox and to work together with your suppliers around the world to eliminate all hazardous chemicals from your production processes and products.