The company, founded by the Finnish developer's former SVP, Juhani Honkala, will serve up an instant 'on-demand' mobile game collection featuring a number of arcade classics and modern releases.

Much like Netflix, with Hatch, players will simply stream the games they want to play -- negating the need for updates or downloads. Curiously, Hatch will do away with in-app purchases, instead focusing on "full-featured, premium experiences."

A number of integrated social features will let players share screenshots and gameplay videos, while the service also claims to be able to turn any single player game into a multiplayer title via a new "shared single-player mode."

Taking another leaf out of Netflix's book, Hatch will also feature exclusive "Hatch Originals," which will only be playable through the fledgling streaming platform.

On the business side of things, revenue will be pulled from integrated advertising and an optional paid subscription service. As for how developers themselves will make money, details are thin on the ground, but Hatch says it'll be offering "a new revenue generating model."

Around 40 developers and publishers have already signed up, including heavy-hitters such as Bandai Namco, Ubisoft, Double Fine, Frogmind, and GungHo Online.

Hatch will soft-launch on Android devices during the first half of 2017, at which point roughly 100 games, including Badland, Broken Age, Cut the Rope 2, Monument Valley, and République, will be available for streaming.