All posts in: Digital Strategy

We are delighted to be working with Crohn’s & Colitis UK to develop a digital strategy for the organisation. This project is particularly interesting, as the charity is looking at the growing e-health market alongside their core offering. Having led insight-driven strategy work across the sector, and worked on digital tools that drive behaviour change […]

I’ve been spending some time recently looking at international development and how digital technology is helping transform what INGOs will be able to deliver. And yesterday, I talked about some of the findings of that work at the annual Bond Conference. I was there in great company, with sessions from Blue State Digital and Mike Walton from UNHCR presenting. I […]

Digital transformation is a hot topic, with many of the largest charities announcing major projects. In the first of a series of blogs on the subject, Alison takes a look at the various meanings of transformation and argues that the key is not to deliver a programme of change but to build a culture that […]

Digital is evolving and the rate of change is accelerating. We must evolve with it or become digital dinosaurs awaiting our own extinction… It’s now almost three years since I left Age UK, and We Are MC2 – a concept I had mulled for a while – sprang into life. My baby is now a […]

“You’ve got about two years,” said a wise head of digital, when talking about how long you could sustain an agency relationship at a high-level of creativity and delivery. After that aligning your joint goals, changing personnel and financial pressures may all start to drag your once perfect marriage down. As clients, we tend to […]

Last night’s meeting of the charity digital leads was one that really got my brain turning and even as I sat down to blog, I think I may still have more questions than answers (but that would be the sign of a good debate). The topic for the evening was the thorny old subject of […]

Looking to develop their existing social media presence, The Children’s Society has commissioned a social media strategy from We Are MC2, the new digital consultancy set up by former Age UK Digital Lead Alison McCormack. Emma Callagher, Digital Marketing Manager at The Children’s Society, said “We’re really excited to be working with We Are MC2 […]

Last night’s meeting of the digital leads of the UK’s major charities at the beautiful RIBA building in central London got a great turnout. Given that it was a rare, unseasonably warm March evening a good turnout was proof to me that such a gathering has long been needed. CharityComms theme for the night was […]

The Age of User Experience (Or why I think being user-centric saw Age UK come top in the Third Sector Web Check) My new life as a consultant has seen me wandering around talking to many folks who work in charities – large and small. Quite a few have asked me why I think that […]