Marketing, advertising & media intelligence

Twitter is making sure that shared content is accessible to the widest audience possible by giving the visually impaired an opportunity to join in.

As of today, people using the iOS or Android app can add descriptions to the images in their Tweets with a new option in the app's accessibility settings. A thumbnail will appear in the corner of each Tweet featuring an image, allowing the composer to click it and add a description up to 420 characters long.

Twitter said: “As a core part of the Twitter experience, it’s important that images shared on our platform are accessible to everyone including those who are visually impaired.”

Between celebrity feuds, some of the social media platform's biggest moments have seen photos front and centre and Twitter wants everyone to be able to participate.

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So they're taking a leaf out of Countdown's book and essentially putting products on price lockdown? Meh. Can't even remember the last time I went into a Warehouse but the latest ads with yellow backgrounds are frankly a very silly ...

I have been enjoying paperboy. At 50 years of age, I am not of the demographic target, but I still have a pulse. The harbour news went from dull to dead boring once the oldtimer who wrote the opinions section ...

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Why we like it: The Warehouse is getting real about life's complications. Waiting for a sale can be frustrating and while retail ads often promote particular discounts, this shows a change in The Warehouse's strategy to offer low process every day. It puts the focus on the customer's needs rather than the products, and in turn, makes the retailer a strong competitor in the market.

Who's it for: Fresh by Work Communication and Eight

Why we like it: Who said toilet paper ads had to be boring? Dancing and toilet paper aren't typically associated but the combination of the two makes for quite an intriguing display. And beyond its promotion of the strength and suitability for sensitive skin, the spot is sure to make the toilet paper brand the one of choice for any toilet paper-themed costume parties.

Who's it for: Fire and Emergency NZ by FCB and Tom Sainsbury

Why we like it: Nothing says check your smoke alarms like a bit of cheeky banter between a barbecue and a smoke alarm. The reminder to check your alarms is not a new one, but getting it across with anthropomorphic household items certainly offers a fresh take on the important message. If this first effort is anything to go by, then Snapchat comedian Tom Sainsbury is set to become a staple in local advertising over the next few months.