SAP Customer Relationship Management

Understand, engage, and delight customers across every channel – with on-premise customer relationship management (CRM) software from SAP. This secure and feature-rich deployment option supports all your sales, service, and marketing activities. It can help you build customer loyalty, win more deals, and provide customers with the assistance they need, when they need it.

Why SAP CRM?

Because it puts customers at the heart of your business. The on-premise software provides employees with rich customer insights and seamless CRM processes – so they can deliver consistent and personalized customer experiences across all touchpoints. With SAP CRM, you can:

Sell more through digital channels using the industry’s top-ranked commerce platform

Engage customers anytime, anywhere, and on any device from a single end-to-end platform

Stay a step ahead of demand by using SAP HANA to analyze data in real time

Get your sales team up to speed – without slowing down – using a simple UI that meets their needs

Deliver exceptional customer service by giving field workers remote, real-time access to data

Leverage best-in-class solutions based on global expertise in 25 industries

What is CRM?

CRM stands for Customer Relationship Management – and refers to the way businesses interact with current and future customers. Tracking customer interactions can be challenging – especially if you have more than a few names in your Rolodex. That’s where Customer Relationship Management (CRM) comes in. A CRM system centralizes and stores massive volumes of customer and prospect data – from contact information to interaction history and even social media activity – and makes it available in real time. You can analyze this data, and leverage it to dramatically improve your sales, marketing, and customer service activities.

SAP CRM helps business users manage marketing, sales, and customer service processes with insight and agility.

Sales capabilities
Support the entire sales lifecycle – from planning and forecasting to sales performance management. They can empower your sales people across all selling channels – anytime, anywhere, on any device.

Marketing capabilities
Provide marketers with a single, unified platform for managing all of their marketing activities – including brand management, segment and list management, and campaign management.

Service capabilities
Empower employees to deliver effortless omnichannel customer service. They also provide business process support for service sales and marketing, service contracts and agreements, and installations and maintenance.

Customer interaction capabilities
Equip customer service agents and managers with real-time analytics and tools – so they can deliver fast and accurate service, support marketing activities, and drive sales.

SAP CRM system requirements

System and software requirements vary according to specific customer scenarios – please refer to the SAP CRM Sizing Guide for details. Also, please see the SAP CRM Product Availability Matrix for the latest information on updates and releases.

Explore licensing and purchasing options for SAP CRM

The modular structure of SAP CRM allows you to license and pay for only the functionality and number of users that you require at any given time. Start with the packages and licenses your organization needs right now and add more users and functionality as your needs evolve. This product is deployed on-premise and requires a perpetual license.

SAP CRM contains the following functionality, which can be licensed separately:

End-to-end solutions

See what our customers are saying...

Asian Paints

Although customers engage with Asian Paints through multiple channels and request multiple services throughout the ecosystem, they see the company as a single entity. Learn how Asian Paints uses SAP CRM to deliver an integrated user experience.

Hillarys

Using SAP CRM, Hillarys makes it easy for call center associates to start a record for every new customer, recognize returning customers, and quickly pull up their histories. The result is an organization-wide commitment to promise keeping.

National Bank of Canada (NBC)

With about 335 of its 450 branches up and running on SAP CRM, NBC is providing better, faster service. Find out how the bank uses the software to reduce administrative costs, processing costs, and error rates – while increasing customer satisfaction and sales.

Download the software

Consider a faster deployment option

Get up and running even faster. The SAP CRM rapid-deployment solution brings together software and services to speed go-live for essential marketing, sales, and customer service functionality powered by SAP HANA.

Refer to section 3.2 “Implementation of the Installation Process” in Master Guide: SAP CRM 7.0, EHP3* for a step-by-step overview of the on-premise installation process, including the required tools and associated documentation.

Upgrades

SAP has released Enhancement Package 3 for SAP CRM 7.0. Our information resources can help you plan and carry out a successful upgrade to the latest release – so you can take advantage of the new features and capabilities right away.

Support

Get the support you need to keep your SAP CRM on-premise software running at peak performance. Our experts can help you maximize the value of your software, take advantage of new business models and capabilities, and more.

*Customer Login Required (S-User) – Information marked with an asterisk is available to current SAP customers only. Your customer login (s-user) is required to access this information. Please contact your local SAP support center for assistance.