Your first steps towards a multi-channel digital marketing strategy

Technology has never been more imprinted in our day to day lives and there are constant innovations in online communication. With more and more people
relying on technology as a way of communicating, digital marketing is now an absolute essential in order to generate more sales and enquiries through
your website.

Multi-channel digital marketing is the practice of reaching
out to existing, and potential customers, on a multitude of different online platforms. Social media, email marketing, PPC, and blogs are just some
of the ways to get those interactions. The key to multi-channel digital marketing is effectively combining those platforms to encourage customers towards
your end goal.

What is your end goal?

What are you hoping to achieve through multi-channel digital marketing?

Sell products or services

Grow your audience

Drive site traffic

Increase brand awareness

Gain customer insight/contact information

Strategise

How are you going to reach this goal? What platforms are you going to use? You’re more than likely going to have an idea of who your target audience are
and one of your most important considerations then needs to be how to reach them. You don’t want to waste time marketing on the wrong channels.

Doing some research into the best times to reach your specific audience is going to be useful. Also, you’ll need to think about if and how you’re going
to stagger your content across the different platforms.

Think content

Once you’ve strategised you can put some thought into your content. It’s essential to write for the correct audience and create content that’s going to
resonate with them specifically. Don’t push out the same content on all your channels – different content works better on different platforms.

Consider remarketing

Once you’ve achieved that first touch you can think about ways of carrying on the conversation. Whether it’s through paid advertising or remarketing emails,
following up on those initial interactions is going to help drive customers towards your end goal.

If you’re looking for some help with your multi-channel digital marketing strategy, then please get in touch. We’d be happy to talk you through our agency’s approach, and advise you on how we can help you interact better with your audience.