Self-Sustaining Influencer

Influencers branch out to create their own product lines and businesses

Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations.