Seemingly to illustrate just how realistic its picture is, LG outfitted an elevator floor with a TV screen that made the floor look as if it were falling away. As riders entered the elevator and pushed their floor button, the lights dimmed and flickered, nasty mechanical noises are heard and the floor falls out from underneath riders.

Of course, all the riders are likely actors. For two reasons. They all get out on the same floor they entered. And, well, we're sure LG doesn't want a rash of people suing them for causing heart attacks. And, besides, these people just don't looked scared enough. In any event, interesting stunt.

Here's some inspiring work from john st. for War Child, an organization that provides the education, opportunity and justice children in areas of conflict need to break the cycle of poverty and violence. The work shows us a few examples of violence which magically transform into moments of childhood bliss. If only the world really was like this, Well, we can only try and that's what this War Child effort does.

Here is, perhaps, the dumbest Halloween-themed ad you will ever see in your life. It's cheesy, illogical and, well, just stupid. Yes, it follows the tried and true approach of people helping others when they really shouldn't but this effort is so lame you can't even get to the notion it's supposed to be funny.

Created by aftermarket additive brand Gold Eagle in partnership with crowdsource video company, Poptent, the spot, Chainsaw Psycho, aims to spoof the 1974 cult classic, Chainsaw Massacre. But all we get is further proof crowdsourcing always results in lame-ass, unprofessional work that should never see the light of day.

A recent report from eMarketer has pegged non-voice mobile usage at 82 minutes per day for 2012, an increase of 51.9 percent over 2011's 34 minutes per day. This growth is in contrast to slowing time spent online with non-mobile internet connected devices. This year, eMarketer estimates time spent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7% growth in 2011 to 167 minutes per day.

Sadly, marketers' adoption of mobile as an advertising platform hasn't kept pace with its growth. While mobile is expected to account for 11.7 percent of time spent online, its share of ad spend will hit just 1.6 percent.

Ah, yes. Content Marketing. The current panacea of every marketer's woes. Snarky as that may sound, content marketing does, indeed, play an increasingly important role in today's marketing mix. Dovetailing nicely with social media, it provides brands a marketing method that is much less in-your-face and far more informative than traditional advertising.

A new whitepaper, part of the Adrants whitepaper series, from communications firm Moveo posits five "laws" that can aid brands stepping foot into content marketing waters. The whitepaper explores:

Can't wait to to taste blood when the 4th and final Twilight movie, Breaking Dawn 2, opens? Well, you're in luck. Thanks to Santa Monica agency Neighbor which teamed with Jamba Juice and Lionsgate, Twilight fans will be able to suck down Berry Bitten, a mixed berry smoothie drink that, well, looks a lot like blood.

The drink and promotional tie in are being promoted to teens and their moms with print placements, banners, social and a Facebook-based sweepstakes that will award one person two tickets to the red carpet Breaking Dawn premiere November 12 in LA with airfare and hotel included. Additionally, 1,000 people two tickets each to 32 different Jamba Juice-sponsored advance screenings November 15 in 18 cities.

Winners also receive a $50 gift card, slap bracelets and poster. Fans enter by Tweeting their photo with a Berry Bitten smoothie and including the hashtag #jambatwilight.