I suspect Apple has more tricks up its sleeve than that however. Swift and Cyclone were two tocks in a row by Intel's definition, a third in 3 years would be unusual but not impossible (Intel sort of committed to doing the same with Saltwell/Silvermont/Airmont in 2012 - 2014).

Looking at Cyclone makes one thing very clear: the rest of the players in the ultra mobile CPU space didn't aim high enough. I wonder what happens next round.

This is one area where Apple really took everyone by surprise recently. When people talk about Apple losing its taste for disruption, they usually disregard the things they do not understand - such as hardcore processor design.

There's truth in it. The fact that Apple didn't increase the amount of RAM is actually a problem - people are experiencing app crashes at a significantly increased rate, and this is almost exclusively due to out of memory errors

But, hey, 64-bit is a heckuva selling point if you don't look beyond it.