The Media of Mass Communication 2003 Update

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This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. The 2003 Update features up-to-date coverage and analysis of events that have taken place since the last edition was published, including the dramatic events of September 11, 2001. Widely praised for its ability to make learning interesting, Media of Mass Communication excites students as they explore the ever-changing subject of mass communication. The 2003 Update reflects the new reality of mass communication today while retaining the text's extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media.

All chapters begin with “Learning Goals” and conclude with “Chapter Wrap-Up,” “Questions for Review,” “Questions for Critical Thinking,” and “Keeping Up to Date.”

11. Public Relations. Chapter Opener: Dean Kamen and Seguay. Importance of Public Relations. Origins of Public Relations. Structure of Public Relations. Public Relations Services. Media Relations. Professionalization.