The fashion is mainly targeted at heterosexual teens and young people. I found one of the comments left on my blog post about matching outfits quite funny; the person labelled the style as ‘gay'. In fact, I can't imagine two boys wearing matching outfits!

You might think that only fashionable or non-conformist people would wear matching outfits. But it's not true. Take my elder cousin. She's far from teenaged, she's not particularly daring, but she is definitely in love with her husband. Just a few weeks ago I saw them wearing the same black and white T-shirt. I was quite shocked at first. But then I asked myself if I would do the same. Yes, I thought. People say that when you're in love, you're a little bit crazy - so why not?

Most cases of matching outfits include T-shirts. In my opinion, T-shirts are like a personal ad space which allow people to show a little bit of their personality, whether it be showing their passion for Metallica, cursing Microsoft, or just to say ‘Shit happens'. Asians use T-shirts to show other kinds of things; to boast about their relationship.

Most Westerners think that matching outfits are childish. They can only imagine parents dressing their twin kids in the same stuff. Maybe it's because collectivity is valued as more important in Asian society. Another explanation is that public displays of affection remain something of a taboo here. Matching outfits are a kind of substitute for the lack of kisses and hugs they can share in public.

Of course if people break up, they don't wear the clothes again. The same applies to any meaningful item that a couple shares together. But these are just clothes. How about people who get a tattoo of their lover's name?"