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MARCUSE LECTURE SERIES: HIGHLIGHTS FROM NRF BIG SHOW & AN INTERNATIONAL COLLABORATION

April 16, 2018

The first student-led installment in the Maxwell F. Marcuse lecture series took place April 16, 2018 on LIM's campus. Attendees gathered in FashionOpolis to hear two student groups discuss recent experiences that impacted their education.

LIM's branch of the National Retail Federation Student Association (NRFSA) recapped their participation in the NRF Big Show at the Javits Center. Students from the Honors Marketing class also presented their learnings from a project on which they collaborated remotely with students in the Netherlands.

NRF Big Show Recap
Students Tori Sandness, Jordan Whiteman, Jessie Karagosian and Kyra Singletary spoke about the key benefits of NRFSA membership, including mentoring from top retail executives and great exposure to recruitment opportunities. The students also shared their top takeaways from January’s Big Show, which included broadening their conception of “retail” and identifying unique and disruptive brands that are making the biggest difference in the space.

Cross-Cultural Marketing Project
The following segment covered the collaboration between students from LIM and students from the Amsterdam University of Applied Sciences. The project goal was to have the two groups develop product ideas and marketing plans together. Students Lauren Esposito, Shannon Andrews, Christina Bechtel and Cesar Ramos discussed how they overcame communication obstacles with their Dutch counterparts and learned about managing cultural differences in international teamwork.

“We’re not studying abroad,” said Cesar. “But that doesn’t mean we can’t experience international markets.”

Named for the College’s founder, the Maxwell F. Marcuse Lecture Series was launched in 2010 as a way to nurture the campus intellectual community.