Beauty Base

Beauty Base

Established since 1975, Beauty Base are a privately owned family run retailer of fragrance & beauty products, operating through several high-end premium stores within London (UK).

Beauty Base was amongst the first fragrance retailers (if not the first), to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and a tradition that we have proudly maintained and built upon to this very day, both in our highly prestigious physical stores and with our Online Store BeautyBase.com

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.