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We're Sock It to Me, and we make awesome things you can wear that bring out your colorful confidence. Since 2004 we’ve been busy coming up with bold socks and underwear that laugh defiantly at the world’s expectations, first on knee high socks, then crew socks, kids socks, underwear, no-shows, and who knows what’s next? With over 300 designs, you’re about to meet the one that unleashes your inner awesome. Are you ready?