social media

Your friend has an awesome pair of boots that you wish you had. But the product in the site she bought from is sold out. What do you do? Where do you get the same pair of boots? Are there anyone else selling the same pair of boots? Are there better ones out there?

Great customer experience can come from anywhere. A barber shop would seem an unlikely place to collect business wisdom yet how is it that most of the times a barber shop in the same exact location and circumstances, offering the same commodity service with the same quality but with pricing so different from the local competition does better business than the others. What makes that barber UNIQUE is his ability to identify, predict and personalize. You might think cutting hair is a low-involvement affair but the fact is that your barber builds a relationship and personalizes the experience. Therefore barbers can teach businesses a thing or two about improving their customer experience.

A Global Intelligence Alliance survey of market intelligence professionals spread across 880 companies revealed that MI teams have seen budget cuts equivalent to 1 resource almost every year since 2011.

The moment I reached out for my smartphone was a game-changing moment, as marketing pundits would say. It is this moment that makes consumers (a major chunk being women) smart, confident and satisfied shoppers (Like me!).

So much has happened in the social space since then and much has been said about the growth of social media — its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone.