Swift released "ME!" — featuring Brendon Urie of Panic! at the Disco — on streaming services and also dropped its eye-popping music video Friday. It's the first single from her upcoming seventh album — the follow-up to 2017's "reputation."

In an interview with Robin Roberts on Thursday — during the 2019 NFL Draft on ABC — Swift said the song is about "embracing your individuality and really celebrating it."

"I think that with a pop song we have the ability to get melodies stuck in people's heads and I just want it to be one that makes (people) feel better about themselves," she said.

The video for "ME!" starts with a slithering snake hissing — an ode to Swift's "reputation" campaign — but then explodes into dozens of butterflies. Pastel colors are all over the video, which includes Swift and Urie happily dancing around.

Panic! at the Disco released its debut album in 2005. It featured the hit "I Write Sins Not Tragedies" — a song Swift said she loved as a teenager. The band has downsized over the years, and now includes only Urie (a touring band accompanies him on the road).

Urie will play double duty at the Billboard Awards: The Grammy-nominated Panic! — who had a huge hit in the last year with "High Hopes" — will also perform at the show. Panic! is also nominated for four awards, including top duo/group, top rock artist, top rock song ("High Hopes") and top rock album ("Pray for the Wicked").

"I've never been more proud of your FBI level detective skills," she wrote Thursday on Instagram.

She told Roberts that she couldn't "believe how dedicated" her fans are.

"I can't believe how much they care — so it makes it more fun for me to create music, to create music videos," she said.

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