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Sturgis Buffalo Chip Family and Crew

Rod "Woody" Woodruff

President and CEO

Since 1981, Woody has transformed what was once 20 acres of land into a 600-acre entertainment destination. Top name entertainment acts consistently fill The Chip’s concert lineup year after year, including icons like Aerosmith, Bob Dylan, Kid Rock and Ozzy Osbourne. Initially, Woody continued to maintain an active law practice and develop real estate for 20 years before turning all of his time to maintaining one of the top party venues in America. Since then, Woody has turned the Buffalo Chip into the Largest Music Festival in Motorcycling™. His wife Carol and his children Daymon and Toni also assist in the management of the Buffalo Chip.