ManBetX has announced that it is strengthening its World Snooker ties, after renewing its sponsorship of the Welsh Open world ranking event.

Running from February 11-17 next year at Cardiff’s Motorpoint Arena, this move sees the betting brand build upon its deal with snooker’s longest running ranking event, after the UK and World Championships, following its initial deal covering this years offering.

Barry Hearn, World Snooker Chairman, commented: “We are thrilled to extend our partnership with ManBetX on this fantastic tournament. ManBetX have become tremendous supporters of snooker in recent months through sponsorship of some of our biggest events.

“They are clearly delighted with the coverage they receive for their brand as our sport is watched by so many millions of fans around the world.

“The Welsh Open is always one of the highlights of the snooker calendar and we look forward to another week of outstanding action on the green baize in Cardiff in February.”

A total of 128 players will battle to win the last of the season’s Home Nations series, won this year by John Higgins, and featuring a field including 2018’s losing finalist Barry Hawkins, as well as Ronnie O’Sullivan, Judd Trump, Mark Selby and home favourite Mark Williams

Scott Taylor, Partner at Project11, said: “The continuation is superb and endorses the impact of the title sponsorship and superior product delivered by World Snooker and Matchroom Sport in their marquee sports portfolio, with which Project11 work closely. We are excited to see the event unfold and the ManBetX brand along with their client base increase. Project11 are proud to work with both ManBetX and World Snooker on this, one of many collaborations, as we continue to strive forward in the world of sports marketing.”

A ManBetX spokesman added: “We are very happy to be placing the ManBetX brand alongside another of the most prestigious events in world snooker, taking our brand to the next level.”