That secret is to choose a market niche for your self-help coaching practice. I promised in this video that I would go into detail about how to pick your market niche because it is so important to narrow your marketing to be speaking to one ideal client.

I’ve seen it over and over again how difficult self-help coaches who do not choose a niche market have it (no matter what type they are; life coach, nutritionist, energy worker, fitness instructor, money coach, etc.). The reason is simple: when you are communicating mixed messages in your marketing, no one can feel as though you are speaking directly to them and that you understand their true problem and pain and therefore they don’t realize you can help them.

It truly is quite powerful when you start targeting your marketing specifically.

Here’s how to pick that niche market.

Happy Picking!

Jennifer

P.S. What is your niche? Have you picked one? Will you pick one (of course you will!)? Let us know!

User Comments

Jennifer Trask

Jennifer Trask

Dave, I completely agree! I've seen massive change for people in their results when they start focusing. :)

Dave Lane

Great post, Jennifer! This is an absolutely essential component of business success that is not only difficult to figure out but also often ignored!

Lisa L. Payne

Another great show, Jenny. :) Focusing on the problem that I solve and who, specifically, has that problem has enabled me to "speak directly" to them, as you said. It makes me feel like my posts, articles, and other marketing pieces are personalized to the individual receiving them... and best of all, that's the feedback I've been getting. WooHoo!

KA

My niche is going to start with Newfoundlanders - internationally, of course ;)