Creatigies stitches new partnership; Muthoot Group is main team sponsor of Delhi Daredevils

The Muthoot Group (an M George Enterprise) has come on board as the main team sponsor of the Delhi Daredevils for the Indian Premier League (IPL). Creatigies Communications was instrumental in creating this partnership.

The fourth edition of the IPL is due to start on April 8, 2011. A number of joint initiatives are being planned by Muthoot Group and The Delhi Daredevils.

“We are indeed delighted that the Muthoot Group is coming on board as the main team sponsor of the Delhi Daredevils. We’ve had a great association with The Muthoot Group and we believe this to be an ideal long-term partner for Delhi Daredevils,” said Amrit Mathur, COO, Delhi Daredevils.

Alexander George Muthoot, Director, Muthoot Group, added here, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with the Delhi Daredevils and we are happy to continue this partnership for the coming years too.”

Navroze D Dhondy, Founder & MD, Creatigies Communications, said, “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year, Muthoot sampled the IPL and the Daredevils, and this time went for the main course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”

The Muthoot Group is a diversified conglomerate established in the year 1887 by Ninan Mathai Muthoot at Kozhencherry, Kerala. The Group has grown from being a financial service provider to having a presence in multiple verticals like Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, Information Technology, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantations & Estates, Travel Services and Precious Metals. There are 1,921 Muthoot Finance branches as on August 31, 2010, and with international presence in the UK and UAE.

GMR Sports, the Delhi Daredevils franchise owners, are backed by the GMR Group, known for large infrastructure projects, including the T3 at the IGI airport in Delhi. The Delhi Daredevils have a strong squad lined up for IPL 2011, captained Virender Sehwag. Delhi Daredevils had reached the semis in both the 2008 and 2009 editions of the IPL.

Creatigies Communications is into sports management and has created partnerships for events and properties such as the Wisden Awards, Predikta and Superskills.