SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and i...

Even though that might seem trivial, that is not. In fact, a featured snippet usually it is triggered when the information is coming from an authoritative web page. Also, when it comes to people, often Google’s featured snippet is triggered when a page exists in Wikipedia. Rarely it t...

~12.29% of search queries had featured snippets in their pool of data Featured snippet are stealing clicks from the #1 ranking result. 30.9% of featured snippets rank #1. And still, the vast majority of them rank in the top 10 Google doesn't seem to be featuring pages with most backli...

In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand au...

However, many people have difficulties understanding the difference between custom reports and advanced segments. It turns out that one of the most under-utilized components of Google Analytics is the filtering segmentation and filtering capability of the tool. Custom reports allow yo...

There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you track performance on your marketing channels, and more. But there’s one benef...

If you were still on the fence about the importance of voice search , these numbers should convince you. Clearly, the way we look up information on the web is changing before our eyes and — ahem — ears. Our interactions with electronic devices are becoming more and more like everyday ...

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The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing is one of the most ...