In the eye care month, a great tour of the main Italian cities with the GrandVision van

GrandVision supports and proposes national awareness campaigns to increase attention to eye care.

GrandVision’s "Occhio alla Strada" project underlines the importance of eye care for driving, investigating the habits of consumers and proposing visual solutions suitable for driving safely. The most recent surveys say that 1 in 10 drivers do not know to have eye problems.

In October, eyecare month, the project has been enriched by a tour in the main Italian cities, to meet the citizens and underline the importance of prevention and well-being of sight.

We customized a Van and created a station for free inspection of the view, with the presence of GrandVision Optician.

But prevention is also important for those who, for work, drive all day and are responsible for the safety of their passengers. For this reason, during the eye care month, a free test was offered to the taxi drivers in Milan, in collaboration with mytaxi.