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Diving In

Starting a company in the midst of the greatest recession since the Great Depression is a daunting task. You’re diving into the relative unknown – like jumping off a cliff. Not a very positive analogy, I know. And a bit cliché. But what the heck, I wanted to find some way to include this video in a post.

From a distance, the jump looks very doable – as does a startup business. Then, with each step upward you strain a bit. You begin to feel just a little bit of apprehension. But you keep on. You put the building blocks of a business plan together. And then you reach the last step, the point of no return. The jumping off point. You’ve done the research – others have made this jump before – but there’s still doubt. It could be low tide. The business opportunity might not be so large after all. The water may not be as deep as you think. But you have this vision propelling you. The seeking of a thrill, however short, and the sense of accomplishment that comes with confronting one’s fears and doubts directly, of persisting in spite of it all.

Then the moment of truth arrives and there is only one way to break through the lump forming in your throat. You must act, quickly. Otherwise if you linger too long, you will find a rapid stream of reasons why you should not do it. Doubt will settle in, and you will forego a chance to pursue your dreams. So even if you have the best laid business plans, in the end what’s needed is a bit of craziness with a heap of confidence and an unwavering belief in your vision. It’s the only way you can take that last step, and plunge into the exhilarating realm of uncertainty – or in this case, the waters of the Fiordo di Furore, on Italy’s Amalfi Coast.

While the potential rewards of business success are great, in this case I was happy to earn the admiration of my daughter (who’s excited scream you’ll hear midway through my jump). Thanks for listening and welcome on board what is sure to be a refreshing plunge into new experiences. Triptuner.com is now live. Here we go!