TRUMP HOTELS has announced a new hotel brand concept developed in response to the massive growth of the technology-centric “we” economy.

With a name yet to be announced and a brand personality that is genuine, engaged and agile, the brand will target travelers who want to connect with others in energized social spaces.

“This is a great time for TRUMP HOTELS as we target a new and different type of guest with the same Trump standard of quality and excellence,” said Eric Danziger, Chief Executive Officer of TRUMP HOTELS. “We also continue to enjoy strong performance across the portfolio and are very excited about the imminent opening of three high profile properties: Trump International Hotel Washington, D.C.; Trump International Hotel & Tower Vancouver; and Trump Rio de Janeiro Hotel.”

The TRUMP HOTELS brand maintains a robust development pipeline, with opportunities in both national and global destinations including Dallas, the Dominican Republic, Frankfurt, London, Munich and Tel Aviv.

More information about TRUMP HOTELS and guest reservations are available at www.TRUMPHOTELS.com.