If you’ve ever dreamed of starting your own food business, Jim Koch, the founder of Samuel Adams, wants to help. Today his company announced a million-dollar commitment to help small businesses in food, beverage and hospitality. The Brewing the American Dream initiative was previously available in only a few cities, but now it will provide loans and business advice to startups across the country.

“When I started my company in 1984, no bank would lend me money so I had to bootstrap the business with money from friends and family,” Koch tells F&W. “Making a small business successful is very hard and demanding work, and it can be hard work for years or even decades."

In addition to a lending component, the program will offer one-on-one coaching with experts, like Koch.