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Bing zings, but for how long?

Paid clicks on the up

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Microsoft’s Bing bubble apparently hasn’t burst yet - stats released yesterday show the firm’s revamped search engine upped its share of paid clicks by 13 per cent following its launch earlier this month.

Analysis outfit Efficient Frontier spun out the data on Tuesday, but added the numbers didn’t really reveal all that much given that Bing only landed at the start of this month wrapped in a stealthy $100m marketing campaign.

In its first week Microsoft’s share of paid clicks climbed more than eight per cent compared to the week prior to the launch of Bing.

For the second week of Bing’s life on the interwebs Microsoft saw a steady rise of five per cent up on the launch week by pulling in 13 per cent of paid clicks.

Efficient Frontier added Microsoft’s search engine still trails Yahoo! and Google’s share, with Bing remaining a distant third. Its share of the market is below five per cent.

“If Bing's click share gains hold we expect advertisers to allocate additional budget to Microsoft. However, as Danny Sullivan rightly cautions in a recent blog post on Bing, two weeks does not make a trend,” said Efficient Frontier.

“The coming weeks and months will tell a more complete story on the success of Bing.” ®