On the Web

Profile Information

I'm the VP of Marketing at Directive Consulting, a digital marketing agency in Southern California. I love figuring out the "secret sauce" to making unique campaigns work, especially through social media and content.

Full Name

Andrew Choco

Display Name

andrewchoco

Job Title

VP of Marketing

Company

Directive Consulting

Location

Irvine, CA

Favorite Thing About SEO

I love coming up with link building strategies and creating great content.

Favorite Topics

Basic SEO, Blogging, Copywriting, Email Marketing, Social Media

Blog Comments & Posts

Ever wasted time and effort chasing lost traffic that was never really lost? Follow along with a client audit that will help you determine the right course of action to take when you're not sure whether your declining organic traffic is due to optimization or tracking.

Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.

Hi David, totally agree. Unfortunately we just took over working on this account so had no historical context for improper tracking codes. If you have that information handy, I would definitely start there.

Hi Zoe, great question! You definitely could start running a campaign targeting an audience smaller than 200-300, but for the Click to Website campaign, the minimum budget is $5 a day, and your expected reach would be around 200 a day.

If you do run a campaign like this, it may be best to run it for a short time (maybe less than a week) or else your targeted audience will be seeing your ad multiple times a day, and you'd be paying for the same people to see those ads.

It all depends on how your targeted audience reacts to the ads. If you're getting a high conversion rate targeting just 100 people, then keep running that campaign! However, we usually see the best conversion rate when we're targeting a larger number of people, and they're seeing our ad maybe 3-4 times in a 2 week period, rather than seeing it 3-4 times in 2 days.

Hi Joe, great question. You actually only need 20 contacts to create a custom audience in Facebook. However, I would recommend you hold off on running Facebook ad campaigns until you have at least 200-300 people in that audience. Then you can even create lookalike audiences of Facebook users who are similar to those in your email list! Hope this helps.

Hi Madara, lookalike audiences are an awesome tool in Facebook! You can also try making one with your pixel traffic too, creating an audience of Facebook users who are similar to your website visitors.