It's GOOD

Goldiebox is a toy company that is "on a mission to inspire the next generation of female engineers". Their new ad is circulating the internet, and it is INSPIRING. Not only are they redefining gender roles and preconceived notions of what young girls like to play with, but they also have re-written some empowering girl-power lyrics to the Beastie Boys classic "Girls" that point out stereotypes and learning limits thrust into a lot of girls toys.