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Clever Techniques Used By Double Glazing Salesmen

Double glazing can be a great investment for many households. Replacing old single-glazed windows can give a home an up-to-date new look and will also reduce traffic and other noise from outside. More importantly, double-glazing insulates more effectively, cutting down heating bills and saving energy. Effectively, quality double glazing can pay for itself in reduced fuel costs and by increasing the value of a home. Even so, it can sometimes be a little tricky to persuade a frugal homeowner to sign on the dotted line and have new windows fitted. Here are some clever tricks used by double-glazing salesmen to close the deal.

Blind Them With Science

The energy-saving advantages of double glazing aren’t science fiction — they’re a well-documented fact. A clever salesman knows how much, on average, a particular household might save on their bills by installing double glazing and can lay out the figures in a clear, easy-to-understand way that a potential customer can relate to. Nobody likes to pay more for their electricity or gas than they have to — this way, the figures themselves do the selling.

Seeing is Believing

Double-glazing salesmen sometimes carry samples of the materials used in making the new windows — maybe even a cutaway mock-up of a window. This clever trick lets customers see exactly what’s on offer: the different types of glass, the uPVC or other materials used in the frame, the seals that will protect the unit from moisture and condensation. By allowing the customer to get a feel for the quality of the product, the salesman builds confidence and enthusiasm.

Flattery Will Get You Everywhere

Nobody is entirely immune to a well-targeted compliment — especially not a houseproud homeowner who’s obviously put a lot of work into creating a smart, attractive home. A salesman who has complimented a potential customer’s lovely garden or well-designed interior decoration has the perfect angle: wouldn’t this charming home look even better if the unsightly old windows were replaced by modern, easy-to-care-for units?

A Friendly Chat

Once a customer has said “yes” to looking at some samples and literature on double-glazing, it can be hard to say “no” to the next step in the sales process: getting a quote. If the salesman can find a way to gain entry to a home and sit down for a chat, a sale is much more likely.

The Special Deal

The homeowner has looked at the samples, read the literature and understands the benefits of double glazing. Regrettably, though, there’s just no room in the budget for the kind of prices suggested during the initial visit. The next day, however, the homeowner receives a phone call. It’s the salesman again. He knows how much the homeowner wants those new windows and his boss has authorised a very special deal — significantly less than the customer thought they’d have to pay. By keeping the “special deal” up his sleeve, the salesman now has something new to tempt the customer with, as well as a reason to keep the lines of communication open.