Making Experience Matter

Using film clips, photography, physical models, interactive displays, sporting equipment and timelines - ´Designed to Win`communicates the importance of the design behind sport. The exhibition, curated by Alex Newson at the Design Museum, is a playful insight into the serious world of objects designed to win races, championships and in the case of the Olympics - medals.

Walking toward the exhibition, the stairwells are lined with silhouettes of some of the tallest and smallest athletes to have walked the earth, Chinese basketball player Ming Ming grabbing particular attention for his astounding height. Entering into the main room, visitors walk through a hollow bow of unfinished bamboo material. The gallery spaces, lined up alongside the bamboo spine, are painted dark to contrast with fluorescent graphic highlights. Interesting and accessible to all age groups, ´Designed to Win` gives a fun and informative insight into the amount of design and thought behind some of sports most iconic moments. The exhibition runs at the Design Museum until November 18th, we recommend you give it a visit if you are in the London area.