The dynamic situation surrounding the new corona virus also requires drastic measures from us at Roland Berger. We see it as our duty to prevent further spread of the virus and thus contribute to the general safety and health of all people around us. For this reason, our Spring / Summer events will be postponed or cancelled for the time being. Despite the challenging situation, we are here for you with our expertise and believe that together we can find a quick return to normality.

As the "New Normal" is on the doorsteps, our Partners Casper Veenman and Jan-Philipp Hasenberg reflect on what the new situation means for the Automotive industry and how to adjust long-term strategic alignments.

AI startups as innovation drivers

Europe needs to build its own AI ecosystem

Artificial intelligence (AI) is considered to become one of the main drivers of economic competitiveness in the upcoming decades. However, unlike in other cases, in AI it's not the big international companies that are pushing the development. Instead, AI innovation is a result from the work of research laboratories, digital platforms and – most importantly – startups: They are the breeding ground for new technologies such as image recognition, natural language processing or automated driving. Thus, establishing good conditions for these players is a prerequisite for a country's success in AI and subsequently its future economic competitiveness.

Developing AI solutions requires a specific combination of assets - data, capital and researchers. Additionally leading countries provide the environment to generate synergies between the different players.

By analyzing about 3,500 firms worldwide we generated the first comprehensive dataset on AI startups and their global distribution. Not surprisingly, the USA is home to most of them: 1,393 startups or 40% of the global total number. Europe as a whole ranks second, with 769 or 22% of startups, followed by China (383/11%) and Israel (362/10%). However, no single European country achieves critical mass on its own: the UK is ranking 4th (245 startups), France 7th (109 startups) and Germany 8th (106 startups).

"We believe that Europe can become a third player in the 'arms race' between the United States and China."

This is a clear sign that we need a European AI ecosystem rather than several ones at the level of individual countries. But so far, the continent is missing a clear strategy on how to achieve this. Even some of the most economically important sectors in Europe, like energy, automotive or agriculture, are currently underrepresented in the overall distribution of startups. European companies are top notch in technologies such as robotics, the Internet of Things (IoT) or self-driving cars, but, in comparison to other countries, the number of correspondent startups in Europe is low. This shows that mature European industries struggle to adapt to the next key technology trends – a must, if they want to maintain their leadership position.

In short, Europe has two tasks to work on: To foster own AI champions and, similarly important, to adopt AI technologies as soon as possible to benefit from competitive gains. If these tasks are not taken seriously, Europe's economy and its companies risk being left behind by early adopters in more mature American and Asian markets. To allow startups to drive the evolution of AI in Europe we recommend the following measures:

Create YES ("Young European Startup")We need a distinct and Europe-wide enterprise status that grants startups new fiscal and social benefits as well as access to the whole European market. The outlines of this status must be created directly at the European level – just aligning existing national measures wouldn't be enough. YES would facilitate Europe-wide activities and recruitment as well as international investments.

Invest in YESTo improve funding for European AI startups, investments by large corporations should be encouraged, sources of funding should be diversified and public funding should be increased. Additionally, a new European Innovation Agency could support the European AI ecosystem's advance like the Defense Advanced Research Projects Agency (DARPA) does in the US.

Staff for YESWe need more foreign entrepreneurs and researchers in Europe. A European Startup Visa could improve the EU's attractiveness to talents. Moreover, European programs should be introduced to encourage the cooperation between startups and research institutions and to push technology transfer – this is crucial for startups to successfully develop marketable products and services.

Only Europe as a whole can be a counterweight to US and Chinese competition in AI. To be successful the continent needs a plan to join all available resources and energies to maximize their impact.

Étude

AI startups as innovation drivers

European policymakers are recommended to set up the conditions for an artificial intelligence ecosystem.