By: Louise S. Dunn

Building relationships is what client service is all about. Your marketing endeavor is more than simply trying to get the word out, it is about getting the attention of both old and new clients, it is about bonding with clients and building your brand, and it is about converting shoppers into loyal clients. Have you ever considered the cost of attracting new clients? The cost of building loyal clients?

By: Heather Lewis

At Animal Arts, we are excited to see a new optimism in the veterinary market. Many practices forced to put projects on hold during the recession are now planning and building, and the industry is scrambling to stay ahead of this rapid growth. Growth encourages innovation, and for the first time in years we are seeing many new products and technologies in veterinary medicine.

By: Dr. Phil Zeltzman

The rules and goals of business are changing in the 21st century. Are you aware of them? Are you able to “contribute your strengths to work that inspires you and that aligns with your values?” Here are the guidelines to become a “game-changer.”

By: Dr. Robert Malinowski

If you’re like most people out there, you have an assortment of devices that you use to access your information. This typically includes a smartphone, laptop and tablet. There are also some exotic devices that are starting to become more main stream. Connected watches, rings and eyewear (such as Google Glass) are slowly being added to repertoire of items that we carry on our person.

By: Jan Miller, Veterinary Best Practice

I do not know how this discounting culture got started in Veterinary medicine. Having worked for over 25 years in human medicine where discounts would never enter a conversation, I constantly wonder why veterinarians continue to devalue themselves in this manner.