Following an eclectic speech that spanned artistry, Steve Jobs and his wife, Kim Kardashian West, Kanye West debuted the music video of "Fade" at the 2016 MTV Video Music Awards.

The video features artist Teyana Taylor during a sweaty, sensual dance in a gym. Towards the end though, it veers into unfathomably strange territory, ending with Taylor showering off and posing leaned against NBA player Iman Shumpert with an anthropomorphized cat face.