Your
aim should be redirecting your user to another page what may have the content
the user is looking for. Link to popular products, topics, landing pages as well as the homepage if it's not already accessible by your navigation.

Offer
a search engine that customers can use to find the right page

Ask
the user to help – Add an email link so that visitors can report problems,
missing pages, and so on

If
you have an e-commerce website - This is an opportunity to show your popular and
or fitting items, based on the ‘bad’ or ‘wrong’ URL

This is by
no means an exhaustive list, but it should get you started in the right
direction.

As I already said, errors happen, and you must be prepared. Things will
go wrong that's the way things go - in real life and online. No matter how carefully you plan and develop your site, no matter how much
testing you do, users will always come across difficulties and errors. What
counts is how do you handle these unavoidable situations!

You have to give a
hand to your users and customers when they are most irritated and maybe annoyed
and you have to help them feel good and orientated again. The level of online
patience and understanding is decreasing and users have a world of choices just
one click away - ‘If they can’t find it, they can’t use it, buy it or whatever’

Popular Posts

Most of our
projects are complex and multifaceted or they change emphasis during their
‘life-time’ or both. These products and services are overwhelmed with
expectations, needs, must-haves and nice-to-haves. They also have to cover,
serve, support and take into account many supply channels, communication
channels and communication chains. There are so many users and these users most
often have more than just one responsibility (users often have more than just
one responsibility or role – most people have different roles. For each
individual there will be many roles and each person adopts a different role
depending on the circumstances, see http://boxesandarrows.com/view/ux-design-planning for more). There are many
tools out there used to target and bring light into the ”unknown”. With this
article I’d like to introduce you to one of my favorite tools – the swim…

ART asks and inspires - DESIGN answers and motivates
Asking and inspiring vs answering and motivating is for my point of view the difference of art and design.
And it’s again and again the thing I have to tell upcoming designers or often experienced one. Yes as designer we have the freedom to do many things – to go various ways – but we have a clear aim: “helping people”.

To help someone you have to be understandable and meaningful. Understandability and meaningfulness is possibly the most important issue to be considered while judging the goodness of a design. And if we talk about design I am talking about visual appearance and content.

On the one hand beauty is subjective, and that makes our world so diverse. On the other hand it follows rules which we all learned as we grow up. To design something there are some rules and guidance we have to have in mind and should stick to. Yes for sure you can break rules and often it’s good and useful to do it but you should know what you bre…

I am pretty sure almost everybody had already thought about how cool it might be to walk into a store, taking all the goods you need, and then just leaving the store and making the checkout without having to do any transactions and standing in the line – well Amazon is calling it “just walk out technology” – or better to remember Amazon Go
Amazon Go is coming early 2017 – the location of the first store will be at 2131 7th Ave, Seattle, Washington.

Test users have already testing the store. Amazon is outlining currently the basic details, but I don’t have the full picture and process yet.

Amazon tells it will be fairly simple for the customer. The customer only walk into the store, scans and get recognized by his mobile device. A cart will be created automatically and the customer can collect his goods – that easy.

We all know the ideas of Walmart in the US and Globus and Metro in Germany – they used an actual cart and a scanner. They used either a bar code scanner or RFID scanner. …