LEVI’S® PRIDE PARADE 2018

Levi’s® has been a longstanding, vocal supporter of equality and nondiscrimination for decades. And so, they march all over the world to show their continued support for, and solidarity with, the LGBTQ community.

This year the message of the collection is a simple, yet powerful one: “I AM”. It’s a statement that invites YOU to tell the world who you are, and to be proud of it. Whether it says, “I AM GAY,” “I AM PROUD,” “I AM UNIQUE” or “I AM QUEER,” it’s a badge of honour that celebrates individuality, solidarity, honesty and authentic self-expression, as well as ultimately, equality.