A&P markets beauty line to women

A&P is marketing to women with the launch of a private label beauty line and beauty tips on social media.
The new America’s Choice beauty line includes about one dozen products, including daily facial crème, BB cream and eye makeup remover.
The retailer is promoting the line in-store in ads and on social media.
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Waldbaums DROPS Club Card (not verified)

on Jul 10, 2014

Beginning July 11, Waldbaums shoppers will no longer need a store club card to obtain weekly specials. Also, many regular SKUs will be lowered. No word if other A&P banners will follow this " no-hassle lower price" experiment.