Sunday, June 29, 2008

Candidate Logo Comparison

Austere. Serious. We're at war and there is one thing you need to understand: I've been in a war. McCain's logo is all about reminding you of his military service, starting with Navy blue and gold. From there, however, he reminds you of what was wrong with his military career. In an almost sad reminder to himself that he never achieved the rank of admiral like his father and grandfather before him, he awards himself that star. Then, he adorns the star with what could be considered wings, reminding us that he was a pilot, a pilot who graduated fifth to last in his class at Annapolis, not usually a place from which the Navy selects its flight school candidates. Unless your dad and grandpa are admirals.Obama's logo wants you to dream of a new land, an Oz-like landscape where farms produce patriotic foods and the dawn breaks like a sunny-side-up egg on the horizon. Obama's logo is a healthy breakfast of eggs and bacon. It is also doubles as an "O". He wisely uses red, white and blue, letting you know that even though he doesn't wear a flag pin, he thinks the colors are cool. He borrows slightly from the Bank of America logo, turning the stripes of the flag into a farm field. Obama's logo could double as a logo for some organic food packaging, with only slight color modifications to pale greens and tans.

Thanks to Thom Dinsdale for pointing out in the comments the web addresses, which I deleted from Obama's logo in the original post. To McCain's credit, he gets the long-ago accepted standardization of eliminating "www" from his URL. It's pretty well understood these days that ".com" means we are to go online.

9 Comments:

Definatly a sobre military theme running through McCain's.

What is interesting is that while Obama has taken a more contemory aesthetic, the copy is very classical. The candidate name followed by the last two digits of the year is a very classical way of wording a campaign brand.

This is in contrast to McCain who has simply his name and website, showing an awareness of technology that Obama seems to have overlooked. Though, that said, this could just be McCain trying to play catch-up on the internet front. The lack of a date on McCains implies a kind of a permanance, like he isnt obssessed with is happening right now rather than he's always been here and he intends to stay.

What you didn't point out was that McCain's logo is almost identical to the Thomson Delmar Learning Logo http://www.huffingtonpost.com/natasha-vargascooper/logo-comparison-mccain-ma_b_111561.htmlCan you spell copyright infringement boys and girls?

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