Construction marketing has changed a great deal over the past few years, and below, we’re going to show you some of the best marketing strategies and ideas that can help you overcome the challenges you now face.

The Buyer’s Journey

Let us introduce you to Bill, from Down-to-Earth Construction Ltd

Over the past five years, Bill has been finding it increasingly difficult to engage with customers and attract new leads to his construction business using old methods such as PPC (Pay Per Click), cold-calling and direct mail. His sales and revenue have suffered as a result.

However, this is not due to a decline in the professionalism of his business, the quality of materials he’s buying, or the workmanship of his employees – the real reason is actually because buyer behaviour in his industry has changed.

Bill needs some construction marketing help!

Businesses and consumers alike are now more cautious with their money, and prefer to do their own research on significant purchases before making a final decision.

In fact, up to 60% of the buyer’s decision has likely already been made before they even contact you.

Bill’s not alone in looking for new construction marketing ideas. In fact, around 93% of construction companies, said that they would be increasing marketing activities in 2015. (via the Construction Marketing Association)

Inbound Marketing

Inbound marketing takes a much more holistic approach to marketing than traditional methods, and encompasses many elements such as content marketing, email nurturing, SEO and social media.

It essentially focuses on the challenges your customers face at every single stage of their buyer’s journey, and helps you solve their problems by coming up with helpful, informative and useful content they’ll love.

By empowering them to make the right choice for themselves – instead of just throwing sales messages at them and hoping for the best – you build trust and authority whilst making sure you attract that right kind of people to your website – the ones that are most likely to buy.

And you might be surprised at the cost. In fact, inbound marketing actually costs 62% less per lead than traditional outbound marketing.

Construction Marketing Tips and Tactics

Welcome to Construction Marketing 101! In this section of the site, you can learn the all the essentials of construction and inbound marketing, as well as some great tips and ideas to help you market your own construction business!

What’s the best way to market my construction business?

If you’re looking at all your options, you’ve probably heard of marketing tactics such as SEO, email marketing, content marketing and perhaps even inbound marketing. But what does it all mean? We’ve covered everything you need to know right here:

How much should marketing for construction cost?

There are various factors to take into consideration when buying marketing services for your construction business, including the type of services you need (we recommend a holistic, rounded approach) and how you’re going to implement these services (using software, via an agency etc.).

What kind of results can I expect from construction marketing?

Curious about how long construction marketing can take to work, and the kind of results you can expect? We understand it’s particularly important to have a realistic idea of the return you can expect on your marketing efforts, which is why we’ve highlighted some of your key concerns in the blogs below:

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