Vodafone Launches Website To Help Parents To Cope with 2.0 Generation

Vodafone today launched the first comprehensive website to support parents understand their children’s online activities and support them in their digital world. The Vodafone Parents’ Guide (www.vodafone.com/parents), has been developed with leading parenting website Mumsnet (www.mumsnet.com) and tested extensively to ensure it builds parents’ confidence. The aim of the website is to help parents play an active and essential role in their children’s digital world and to get to grips with their use of mobiles, Twitter and other online social media.

Vodafone.com/parents is the first resource to bring such a wide range of topics together in one place. Divided into two sections, ‘Get to grips with technology’ and ‘Get involved and stay in control’, it offers up-to-date guidance on challenging issues, such as children’s excessive use of technology, managing their presence in social media, access to location technology, cyber-bullying and the risks of meeting strangers online.

Carrie Longton, co-founder of Mumsnet, said: “With technology developing at such an incredible pace, it’s great that Vodafone has produced an online resource to help us understand it. The feedback from the parents on Mumsnet was very positive and many felt they learned a huge amount while they were testing the site.”

Professor Tanya Byron, highlighted the generational divide between parents and their children in her 2008 Review “Safer Internet in a Digital Age”1 and noted that parents do not feel equipped to help their children in the digital world. She commented that they “…either under estimate or do not realise how often children come across potentially harmful and inappropriate material on the internet and are often unsure what they would do about it” and said that this generational divide can lead to fear and a sense of helplessness.”

Annie Mullins OBE, Global Head of Content Standards at Vodafone, who led the development of the website, comments: “Many parents tell us that they are baffled by what their children are doing be it on their on their mobile, on Facebook or via their iphones. They say it’s hard to keep up with the pace of change. Their desire is to get simple, clear information on everyday matters, such as knowing what age a child should be given a mobile or setting the rules for using Facebook, and very practical advice about what to do.”

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm).
He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.