Are you an active Facebook user? Does your company have a Facebook account? If so, then you may find this interesting. For the first half of 2011, Facebook has supposedly earned $500 million on $1.6 billion of revenue (Angotti). That is a $145 million difference compared to 2010 ($355 million earned on $1.2 billion of revenue)! How do you think the future of Facebooklooks? I would say promising.

What else could be in Facebook’s future? It is alleged that Facebook will issue stocks in an initial public offering (IPO) for 2012. Currently, Goldman Sachs values Facebook at $50 billion, so it is no wonder Wall Street is anxiously waiting for the company to issue stocks and bonds. By the end of 2011, Facebook’s earnings will be thoroughly examined before a final decision is made regarding an IPO. It does not seem like Facebook advertising will decrease anytime soon, which will allow the company to continue growing.

Although none of us can doubt Facebook’s ongoing growth, the company cannot take it for granted. With the recent release of Google+, the competition has intensified. To stay competitive, Facebook will have to consider new product offerings and business affiliations.

Apart from whether Facebook IPOs or not, your business needs to have a presence on this social media site. It is absolutely free to setup a company account, so why not start today? Why not embrace another way to engage with prospective customers who may not have heard of you before?

In your opinion, what will be the future of Facebook? What new products or business partnerships should the company consider? Share your thoughts in a comment!

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.2 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.