Company Name

20-Word Description

Send is a free, easy-to-use email encryption service.

CEO's Pitch

It's not that there aren't other secure methods to send an email ... It's just that they're too hard to use. We think everyone should be able to send a secure email ... and we all have better things to do than spend an afternoon installing and configuring an encryption solution.

We don't require you to maintain encryption keys - Though we think the public/private key method works, we also think it was created for geeks and technicians.

Send is compatible with all email solutions including web mail - Anyone with a browser and an internet connection can use Send. and, unlike other available solutions, Send requires no software downloads or additional system configuration.

The service is easy to use - We created Send because the previous process for sending secure messages was too difficult. Our studies suggest that people will not send encrypted messages if the process is even marginally more difficult than normal. Simply put, security is important, but cannot impede productivity.

Mashable's Take

Personally, I probably take Gmail’s security for granted and have never really thought about sending an encrypted email. But, if I was sending something like, say, the passcode to my house’s security system, I suppose it would be a good idea. Simply called “Send,” the service promises to encrypt your emails “using the same algorithm the NSA has deemed fit for the encryption of TOP SECRET information.” I could tell you how they obtained that algorithm, but then they’d have to kill me.

In any event, using Send for delivering an encrypted message is incredibly easy. Here’s how it works:

2. If you haven’t used the service before, Send will require you to verify the sender address by sending you a confirmation message. You’ll also have to setup a password for using that account in the future.

3. Send your message

4. Recipients will receive the message and be required to open an attachment, which contains the encrypted message.

5. From the attachment, recipients click-thru back to Send, where they'll also have to create an account.

6. Send decrypts the message and shows the contents to the recipient.

Not having much experience sending encrypted messages, I can’t speak for the alternatives, but as Send explains with the diagram below, they sound cumbersome. Doing it all over the Web, with a solution that will work regardless of what email program the recipients are using, seems like the best way. But then again, if I actually had stuff that was so top secret I needed to use Send, I’d probably take a closer look at all of the options.

Editor's Note:This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.

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