Let’s take a little walk down memory lane… It was my first discovery session in my brand new coaching business. I had so much success in my first coaching business serving actors that other coaches began reaching out to me for mentorship. Between you and me… I was SO READY to expand beyond the same actor conversations I’d had for 15 years that I leaped at the chance to meet with my first ever lead for business coaching. Her name was Monica and I was stoked. The two of us met at Starbucks on the corner of Westwood and Pico in Los Angeles. I wore a red and white jumpsuit . Monica wore jeans and a crisp white blouse. (See… I told you I remembered all of it!). The discovery session could not have gone better. In fact, I got lucky and didn’t even have to invite Monica to become a client because she beat me to the punch. But here’s where things went sideways…

The most common mistake I see coaches make when they build out a course is that they over-deliver. I’ve made that mistake before because I just wanted to knock my students’ socks off and I feared what might happen if I left something out. The result was a program that simply overwhelmed my students. Sure, the content was great, but it was just too much. And if we’re being honest, a little all-over-the-place. Now, I know the value of designing a simple, congruent course that sets my students up to learn something new but win in the process. And, I’m going to teach you how to do it too, in this week’s blog.

I made two big mistakes in my business early on that really slowed down growth and , if we’re being honest, probably took a decade off my life. Mistake #1: I didn’t hire any help because I thought I couldn’t afford it. Mistake #2: I hired the wrong people for the wrong reasons. Let’s dissect these a bit…