The Promotions and Fan Experience Coordinator will oversee special events and game day promotional activities. Priority will be given to department sponsorship requirements while improving the fan experience. The incumbent will work to build and strengthen community outreach through researching and developing new grassroots marketing with the goal of increasing attendance at home athletic events.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

-Work closely with the Assistant AD for Marketing & Multimedia in creation and fulfillment of marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience.

-Develop timing sheets, game scripts and plan, conduct, and evaluate effectiveness of game-day promotional and entertainment activities and promotions

-Develop and implement strategies to increase levels of student involvement. Including, but not limited to, appearing at student group meetings, orientation, working closely with Student Government, Recreational Sports, Student Affairs and Residence Life to provide activities for students in conjunction with athletic events.

-Engage local community and groups with the purpose of building long term relationships.

-Supervise, train and schedule interns and graduate assistant staff as well as game day staffing to present the best possible fan experience

-Plan and execute social media campaigns, including concept development, initiation, and evaluation of their effectiveness.