DIGITAL

INNOVATE CONNECTED PRODUCTS AND SERVICES.

USING LEAN UX DESIGN METHODS, WE HELP COMPANIES EXPERIMENT BY PROTOTYPING EARLY & ITERATING WITH THE USERS.

THINK BIG, FAIL FAST; LEARN RAPIDLY

Focusing on the right things enables lean, rapid development delivering results as fast as possible. The goal is to create less documentation and more prototypes.

This amplifies learning during the project and enables the team to decide as late as needed to cope with the uncertainity of concept development: anything can change when the product being designed is something completely new and not an iteration of the old.

PROTOTYPE IMMEDIATELY

We think differently. Prototyping everything, already at the early idea phases. Using real technologies on real devices, because user experiences can not be designed by screenshots.

Using HTML5, we build working prototypes that run on any device and screen. They enable testing of the ideas. Typical timeframe from start to working prototypes is just 3 weeks.

GooB

Get out of the building: We start by observing the real users in their real contexts. We collaborate with them and learn from them.

The prototypes can be probed and iterated with the users earlier, enabling rapid iteration of the ideas before any decision is made.

Connected products and services

The end results are typically responsive HTML5 web apps – or native apps for iOS, Android or desktops.