Drink Driving Accident 360 Video

Although the video is pretty full on, I recon this is a great use of 360 technology.

As the spirits company behind Johnnie Walker scotch and other prominent alcoholic brands, Diageo hopes to use VR to discourage people from driving while intoxicated, behavior that increases during the holidays.

The story runs about four minutes and is focused on three different vehicles and their passengers: In one vehicle, three carefree friends are heading to a party; in another, a woman is celebrating a breakthrough in her career; and in a third, a married couple are having their first date night since the birth of their new baby.

I won’t spoil the ending, but suffice it to say, the cars will converge and the consequences will be tragic—and thanks to VR, all-too-real. “There’s been a new perspective that this medium allows you to be a part of and put you in situations where you wouldn’t necessarily have the opportunity to be in, good or bad,” says Jason Beauregard, the head of studio at VaynerMedia, which produced the video on Diageo’s behalf.

Adds Dan Sanborn, senior vice president for partnerships and entertainment marketing at Diageo: “By making it relatable to as many people and having it be such an immersive experience, we think the impact’s going to be far more powerful than previous techniques.”

You’ll be able to access “Decisions” through Facebook 360, YouTube 360 and a VR app integration with The New York Times. It is also compatible with all VR headsets, including Samsung Gear VR, Oculus Rift, HTC Vive, Google Daydream and Google Cardboard.