Jul 29, 2012

How to Write a Killer Post both in terms of SEO and Readers

Ritesh Warke

Ritesh Warke

Most of the bloggers are confused
in between writing for search engines and readers. While readers require a
fresh keyword free content without keywords the content wouldn't be listed in
search engines and hence, no traffic would come up.

So,
it's a great confusion on how to write a post that rocks both in terms of SEO
and Readers. But, a mix-match post is the perfect one and here are few points to
keep in mind to draft a perfect post.

Headlines

Make the most of the headlines.
It's a must to insert your main keyword in the headline and that doesn't hurt
the reader too as the boldness symbolises something unique and important. But
make sure, you don't just ONLY INCLUDE KEYWORD in the headline but make the
headlines interesting too.

For Example, if the keyword is
"Define Cloud Computing" the perfect headline would be

7 Different Ways to Define
Cloud Computing

If we would have gone for just
the keyword, it would have remained just for the search engines to rank but
would have surely lost the interest of the reader. So, it's important to the
keep the readers in the mind too.

Learn
from the Review Sites

There a lot to learn from Web 2.0
and review sites. People make thousands of $$$$ on them using just a single
post (specially in case of Squidoo lens) . If you checkout review and web 2.0
sites like Hubpages,
Ukritic ,
just notice the writing style of featured authors. There posts are so perfect
that they rank in the search engines and they convert. By convert, I mean
people read them and actually follow the advice of the author.

Select
a Ratio

I have seen pro bloggers do this.
They write a post for search engines and another for readers. So, the SEO
optimised post achieve the rankings and bring in the traffic and the post
written for readers impress them hence, decreasing the bounce rate adding to
the following of the blog.

So, select a 50:50 ratio if
you’re a mid blogger, a 75:25 ratio if you’re a newbie blogger and 25:75 if
you’re a pro blogger (Ratio of SEO Posts : Ratio of Posts for Readers)

Readers
Come First

If you're blog is already getting
a decent amount of traffic, you should
focus more on content to readers. Remember Readers come first as the social
metrics matter a lot nowadays. Readers alone can share and jump up the rankings
of your post in search engines.

Google +1s, tweets are enough to rank high. If
you checkout the top 10 rankings of Google for any search query, it has given
much more emphasis on Social Metrics. So, write for Readers and Search Engine
Rankings will automatically follow if readers like the content.

Article by : Ritesh Warke

Ritesh Warke is a SEO consultant and founder of ProSEOexpert.

He is here to offer
SEO help
and
SEO tips
with easy to follow and understand tips,hints and ideas. Be sure to check out his huge
dofollow list
, a key tool for increasing pr, building quality backlinks and generating traffic for your site..