LI vodka finally breaking out

When I first tasted LiV Vodka just before it came on the market last June, I lamented the fact it would be difficult to find for a while until Long Island Spirits Inc. was able to build a distribution network. It was that tasty.

Now, the boutique distiller has announced a distribution relationship with Winebow Inc., the third largest distributor in New York State, to sell LiV (rhymes with 5) not only in New York, but also in Connecticut, Massachusetts, New Jersey, Pennsylvania and Washington DC. Until now, the artisinal potato-based spirit had been available only in parts of New York.

“LiV Vodka is one of the most exciting brands I have seen in the last 10 years,” said Richard Driscoll, executive vice president of sales and marketing for Winebow. “This is the first time in the history of Winebow we have done a simultaneous launch in all of our six wholesale markets.”

LiV Vodka sells for a suggested retail price of $38 for the 750ml bottle and $44 for the one-liter size.