West Ham United’s New Interior Graphics

After taking over the Olympic Stadium in Stratford, East London, West Ham United have revealed some of the interior graphics on display in their VIP area– Club London. The graphics were designed by design consultancy 20.20, and portray typographic tales from the football club’s decorated past. John Lee, creative director of 20.20 consultancy said that the designs were created with the fans in mind:

“These spaces will interact with fans in a way that’s personal to them. We have created experiences that tell stories through design. There’s so much detail in these spaces, you discover something new on each visit,”