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Archive for the ‘mobile’ Category

Mobile is changing the way we buy, sign up and do most everything online. It’s the fastest growing game-changer/disruptor technology since the internet itself. Here’s a great slidershare on the 50 things you should know about mobile commerce. How have you seen your own purchasing habits change after you adopted a smart phone?

Text giving is an important tool for the growing church. This post is part 1 in a new series, The Mobile Church. In this series, we explore the way the mobile phone is changing the way people connect and the way churches minister. What was once seen as a potential threat to community is now the great connector of people, creating new opportunities for churches and ministries to reach audiences, minister, and raise funds. Follow this series to learn about the trends in technology that can no longer be ignored. Jennifer is a 26-year-old loyal churchgoer. Each Sunday as she leaves the house, she checks to make sure she’s not forgetting one thing – her phone. She doesn’t bring her Bible and notebook. She certainly doesn’t bring her checkbook. She follows along with the sermon on her Bible app, tweets a verse that stood out to her, then texts her…

While one of two reasons should be enough for us to pay attention to our mobile marketing, here are 32 reasons to have a mobile marketing strategy: 1. In 2014, mobile internet usage will overtake desktop internet usage 2. Adults spend more time on mobile media than they do on newspapers and magazines combined 3. 91% of adults have their mobile phone within arm’s reach 24/7 4. 81% of U.S. cell users will have smartphones by 2015 5. 75% of mobile users use their mobile device for shopping 6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016 7. Close to a billion smartphones were sold in 2013 8. 53% of American consumers use their smartphones to access search engines at least once a day 9. Four out of five consumers use smartphones to shop 10. Over 75% of mobile users respond…