Centennial college is Toronto's No. 1 community college. It offers lots of full time and part time programs including diploma, degree programs & also offers co-operative programs. Students of Co-operative programs can gain practical field experience with their college studies.

Friday, June 22, 2012

Are you already employed in the business
world but are considering a career change into Marketing – Sales and Account
Management? If so, there are a few things to consider when choosing a sales
account management program. First and foremost, does the offering get
you into the field quickly? Secondly, is the environment in which you will
study focused on offering networking opportunities? Thirdly, what type of
practical experience is provided in the account management program?

The right answers to all of these questions
can be found within Centennial College’s sales account management program,
officially known as Marketing – Sales and Account Management. Taking just two
semesters to complete, the offering fosters a mature learning environment as it
is geared towards those who have already completed a college or university
credential. Additionally, the account management program is housed at Progress
Campus. This location also facilitates other offerings from the School of
Business, allowing for peer-to-peer interactions.

Priding itself on a learner-centered
approach, the sales account management program uses techniques such as role
playing, simulation and case studies that focus on developing selling,
negotiating and presentation skills. Hands-on training using sales force
automation software rounds out training. Additional practical practice comes in
the form of a sales account
management program field placement that sees students applying what they have
learned and gaining new knowledge from industry professionals. During this
time, students are actually ‘employed’ in companies at which they may be hired
upon graduation.

Specific courses within the sales account
management program include: Case Analysis and Marketing Metrics, Marketing
Analysis and Planning, Fundamentals of Selling, Fundamentals of Project
Management, Employment Preparedness, B2B Marketing, Strategic Account
Development, Sales and Account Management, Business Ethics and Negotiation
Skills, Sales and Force Automation and Technology and others such as Marketing
(provides an overview of contemporary marketing, emphasizing the management of
the product/service, price, promotion and distribution areas of an organization
within a changing environment) and Business Presentations (intended to provide
a solid grounding in the important business communication area).

As this account
management program results in an Ontario College Graduate Certificate, applicants are required to possess a degree or
diploma in another area of study. In addition, they must submit an official
transcript demonstrating proof of successful completion of a post-secondary
advanced diploma or degree program. Lastly, students may be required to conduct
an interview with officials, submit a resume and undergo an English and/or math
skills assessment.