My ‘Perception’ plugin has been officially launched !

Finally the cat is out of the bag – my new ‘Perception’ mastering plugin, developed by MeterPlugs, is officially launched this week – and to celebrate, it’s available for 33% off, for this week only.

The press release is out there, and word is gradually getting around – well actually, to be completely honest it’s been getting around for a while now! We tried to do a “soft launch” but people have been getting excited and discussing it online already – which is a good problem to have, right ?

If you’re signed up to my newsletter, or support Dynamic Range Day, the chances are you’ve already heard about it. If not though, the video above gives a good summary of what it’s all about – or, you can check out the information page, here.

Find the ‘loudness sweet spot’ for your music

In a nutshell, Perception is a “one-click reality check” – thanks to user and beta-tester Sigurdór Guðmundsson for that quote ! It allows synchronized, realtime “before and after” comparisons of any audio processing chain (including external hardware processing, if you use it), loudness-matched using the new EBU R128 international standard.

If you’re a regular reader you’ll already know the importance of level-matching – and of course you can do it by hand, with a little effort and ingenuity. But as one user said, “getting consistent results means constant tweaking and takes up a lot of time. This thing makes the whole process fluid and effortless!”

Perception has already achieved a 10/10 review by MusicTech Magazine, and their coveted Excellence Award – there are more reviews in the pipeline and all the feedback we’ve had so far has been hugely positive, with phrases like “game-changer” being regularly used. This is great for us – after over a year in development since I announced it at AES Mexico last year, it’s really satisfying to know that people are finding the plugin as helpful and powerful as I always hoped it would be.

To find out more about what Perception is and how it could help you hear past the “loudness deception”, check out the information page here: