Zelos: Swiss Automatic Watches Unlike Any Other

S$ 333,566

501

Contemporary designs, manufactured with premium materials only seen on watches in five-figure price ranges. That was our aim when we started designing this range of watches. We surpassed this goal with three collections offering a distinct character, yet at accessible prices.

Each watch case is meticulously constructed with the latest CNC technologies. It is then individually handcrafted to bring out the contrasting polished and brushed surfaces.

The dial is a brilliant array of surfaces. The sunburst brushed dial is paired with the finely engraved stepped dial. A minute rings sits high above the dial offering a multi-layered visual experience.

We wanted to offer a timepiece that is unique to you. Marine grade bronze is a metal commonly used for ship propellers due to its corrosion resistance. An oxide layer, called a patina, forms a protective skin over time to protect the metal. This patina individualises each timepiece, creating pieces completely unique to you. What starts out as a shiny rose-gold, ages with the atmosphere into a rustic brown.

Meteorite is also used for the ‘Visionary’ collection. This amazing metal is 4.5 billion years old with a striking design unlike any other material. Each and every meteorite dial has a different pattern, otherwise known as the Widmanstatten Pattern. This is formed over millions of years of slow cooling, and cannot be reproduced synthetically. We use material from the Muonionalusta meteorite which is found in Sweden and landed over a million years ago.

Meteorite dials have been used in Swiss luxury brands, costing more than $10,000. We are now able to offer this at an accessible price.

Swiss automatic movements have been the benchmark of quality for decades. We wanted to offer these Swiss movements at a price accessible to all.

Unlike a quartz watch which requires a new battery, automatic movements rely on your motion for power. They will run for decades with the right care.

The ETA 2824 or Selitta SW200 are extremely reliable and proven automatic movements. They have proven themselves with years of accurate service among various luxury Swiss brands.

The unique bronze cases deserves a strap to match, and we settled for only the best leathers.

Each strap is made from Horween Chromexel leather. Horween is the oldest leather tannery in the USA and produces the best leathers using techniques dating back a 100 years. This leather will patina with use, just like the beautiful bronze case.

Risks and challenges

Having completed many production runs of watches, we have anticipated any delays that might arise during production.

We have reliable suppliers who ensure that the watches delivered are of the best quality, although this sometimes come at the expense of time. However, this attention to quality is extremely important to us as other suppliers might be quicker to deliver an inferior product. We hope you guys agree with our beliefs!