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11.10 ALL ABOUT DIOR

THE SAVOIR-FAIRE OF BEAUTY

The union of expert color sense with mastery of materials, each stick of Rouge Dior lipstick is a pure concentrate of the house's savoir-faire.

"A touch of color is enough to change your whole appearance" , Christian Dior said. And so, as a way of bringing women that aforementioned touch to light up their faces and make all the difference, the couturier created the very first Rouge Dior , sixty years ago. Even though the house's lipsticks haven't stopped evolving since, they remain couture objects, concentrations of expertise drawn from the savoir-faire of specialist color craftspeople.It's in the production workshops located in France, near Orléans, that this alchemy takes place, as raw pigments give birth to the Rouge Dior hues. To obtain an optimal texture and create the shade that will grace the lips of women worldwide, the artisan colorists work with primary colors, mixing their doses with infinite precision, adding just the right amount of oil to moisturize and protect the lips, just the right amount of wax to maintain the lipstick's hold.

Poured into molds, the colored paste takes its ultimate form, is stamped with the Dior logo... and, voilà, Rouge Dior , the pure product of luxury savoir-faire. With its deep blue lacquer and its cannage-engraved silver band, the tube that holds it is created in its image: chic and couture, the signature of an elegant allure.

SOUTH AMERICA

NORTH AMERICA

ASIA - OCEANIA

INTERNATIONAL

The union of expert color sense with mastery of materials, each stick of Rouge Dior lipstick is a pure concentrate of the house's savoir-faire.

"A touch of color is enough to change your whole appearance" , Christian Dior said. And so, as a way of bringing women that aforementioned touch to light up their faces and make all the difference, the couturier created the very first Rouge Dior , sixty years ago. Even though the house's lipsticks haven't stopped evolving since, they remain couture objects, concentrations of expertise drawn from the savoir-faire of specialist color craftspeople.It's in the production workshops located in France, near Orléans, that this alchemy takes place, as raw pigments give birth to the Rouge Dior hues. To obtain an optimal texture and create the shade that will grace the lips of women worldwide, the artisan colorists work with primary colors, mixing their doses with infinite precision, adding just the right amount of oil to moisturize and protect the lips, just the right amount of wax to maintain the lipstick's hold.

Poured into molds, the colored paste takes its ultimate form, is stamped with the Dior logo... and, voilà, Rouge Dior , the pure product of luxury savoir-faire. With its deep blue lacquer and its cannage-engraved silver band, the tube that holds it is created in its image: chic and couture, the signature of an elegant allure.