In a hidden camera style stunt, the commercials were created and presented to the customer with their meal... in less than 10 minutes, the time it took to prepare the burger.

McDonald’s and creative agency Cossette treated customers to a fun surprise after they ordered a personalized burger from the new Create Your Taste platform. In the time it took to order and prepare their burgers, a unique commercial was created and presented to them – in less than 10 minutes!

Create Your Taste is a new experience at McDonald’s Canada that allows people to build their own premium burger in five simple steps – using nearly 30 quality ingredients. Guests can also use self-order kiosks to order at their own pace, and have their personalized burgers made fresh and delivered right to their table.

The lively videos were recorded as a hidden camera style stunt. Each commercial was made in real-time with a creative team and production crew ready to roll in the back of a McDonald’s restaurant.

Once guests built their custom burgers, the team got to work developing a custom commercial focused on the key ingredients for their order. Using pre-shot ingredient footage, the team created scripts, recorded custom voiceovers, and edited the videos to serve up the finished product to customers at the same time they received their burger.

Guest Experience Leaders, a newly created position to greet guests from hello to goodbye, delivered the playful commercials on an iPad, to the surprise and delight of customers.

Eight ‘Custom Commercials’ were created at a McDonald’s restaurant in Whitby, Ontario and the brand will be sharing 3 spots featuring footage of the guest’s reactions along with an additional 3 spots showcasing the commercials on their own.

The videos will be used online as pre-roll and shared on McDonald’s Canada social media platforms.