Benefits of a Mobile App vs. Mobile Website

Are you considering whether to build a mobile app for your company or just create a mobile website that accomplishes similar functionality? This infographic by mdg advertising spells out the benefits of each direction.

Native apps tend to run much faster since a smaller amount of information is needed to populate updates and stylesheets and structure are already included in the app’s initial download. They also keep your organization fresh in your user’s mind whenever they see the app launcher icon.

However, mobile websites tend to have lower development cost, boost your desktop website’s search engine ranking, and connect with occasional users much more than downloading an app.

Every mobile opportunity is different. If you have questions about your company’s mobile app or mobile website, reach out to us with your concerns and we will be glad to help.