For those who can't make it to Munich this year, Samuel Adams is bringing the Oktoberfest celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams ® National Stein Hoisting Competition is in full swing. And this year, in addition to serving up Samuel Adams OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on September 22 at 8:00 PM ET.

Samuel Adams releases its 10th Anniversary batch of Utopias - a blend of beers aged in various wine and spirit barrels for up to 19 years. It’s a special ambrosia, one that commands a special price –$190 a bottle.

If you're looking for your ice cream fix, we know the place to go - The Old Lyme Ice Cream Shoppe LLC. But before you head on out looking for your typical vanilla and chocolate ice cream, be warned. The menu includes beer-infused premium ice cream... Unique is right, and that applies to the taste as well. Conroy explains that it begins with a sweet and malty taste and ends with a hint of your favorite beer. The three beers used as a base for these ice creams are Guinness, Sam Adams, and Ten Penny Ale. "It's not an overpowering beer taste." Conroy said. Both Albert and Conroy, along with their third business partner, Larry Blackwell, are in the works to take The Brewer's Cow beer-infused premium ice cream to a national level.

Samuel Adams is launching its first entry in the emerging craft spirits industry, producing two whiskeys in partnership with Berkshire Mountain Distillers in Great Barrington. It will take at least two years for the whiskeys, which will be made from Samuel Adams Boston Lager and a limited-edition brew called Cinder Bock, to be available to consumers.

Brewing The American Dream

The Boston Beer Company is America’s leading brewer of handcrafted, full-flavored craft beers. Founder and Brewer, Jim Koch, brews Samuel Adams® craft beers using the time honored traditional four-vessel brewing process, and the world’s finest all-natural ingredients. With over 30 distinctive, award-winning styles of craft beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer tasting competitions in the last five years than any other craft beer brewery in the world.