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A barcode is an optical machine-readable representation of data relating to the object to which it is attached. That's Wikipedias definition and Steve Simpson, a illustrator from Dublin, Ireland makes sure that the representation is very accurate to the brand of the product by creating super cool illustrations with the barcodes.
Barcodes grace almost every product we sell. Considering how much package real estate they command, why shouldn't they be more fun?
Some tips from Steve
Colours can be changed but requires good contrast for scanning readability.
The number string is only there to help a human reader interpret the barcode; change the god damn font!
Space should be left at either end so the scanner can recognise the beggining and end of the code.
For readability; there should be a healthy sized horizontal strip of uninterupted code.
Test it! Print it out and check it using a barcode reader app on your smart phone.
For more information visit: http://www.stevesimpson.com/