Escada SS19 Show Content Campaign

Under new Global Design Director Niall Sloan, ESCADA channeled an equestrian motif for their SS19 show paying homage to the German luxury brand’s founder and racehorse namesake. In anticipation of the brand’s first New York City show and 40th anniversary, MATTE was brought in to create a series of custom teasers in the weeks leading up to the show.

As an interpretation of the bold and confident designs, MATTE produced original illustrated drawings and colorful animations portraying an equestrian racing through New York to the show. The animations performed extremely well and as a result were picked up exclusively by Business Of Fashion to run during NYFW.