He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. What do you think?

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WRITING ON THE WEB

MARCH 26, 2015

[Companies] 5 Key Elements for Your “About” Page: How to Tell Your Story

Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. When’s the last time you updated your bio on your About page on your blog or website? Personalities count. Certainly client lists are important. But so are you.

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet. Do you know about LinkedIn blogs? Indeed, you should opt for a newspaper-like kind of formatting.

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WRITING ON THE WEB

JULY 8, 2015

[Companies] How to Make Social Proof Work for You

We are somewhat less influenced when we don’t know them, but we can imagine them because there is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews.

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WRITING ON THE WEB

SEPTEMBER 19, 2012

[Companies] How Content Marketing Works on Pinterest

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. So how does your content marketing strategy work for this site? What to Share. Inspire your followers!

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WRITING ON THE WEB

SEPTEMBER 4, 2013

[Companies] 4 Tips to Attract More Readers to Your Business Blog

Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Her company SerenityVA will help you succeed with your expert ebook promotion. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook. Here are seven to get you started: 1. Make a Video.
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[Companies] Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

After all, for small companies, hiring an expensive agency is often not feasible. Emma-Julie Fox writes for Pitstop Media Inc , a Vancouver company that provides SEO services to businesses across North America. The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Good Luck!
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Find companies, talent, clients and jobs. With a constantly growing database of user profiles, company profiles and job postings, you can use LinkedIn as a professional directory to connect with new clients, reach out to prospects and hire great talent. You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. photo courtesy Nutdanai Apikhomboonwaroot ). Keep your personal life personal. Control your public profile.
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Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings.
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If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Back Up Your Facts with Links and/or Data. Guest Blogging Goes Both Ways.
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