What is the Pininfarina?

It’s not a rational or responsible desire to dream of expensive looking sports cars. But still, the 20th century image of a curvaceous four-wheeled form continues to foster a culture of envy. The high price tag attached to these cars that made them a symbol of aspiration, greed, and everything in between, has endured, as the performance numbers and prices on supercar reach astronomical seven-figure levels. What has been lacking in the rare European supercar category are cars powered by electric powertrains. But the days of the rude gasoline-inhaling performance car may be dwindling.

Pininfarina is the newest Italiana brand to attach itself to the fast-growing list of luxury EV makers, but among the cult of Ferrari enthusiasts, Pininfarina is already a big deal. On Thursday, Automobil Pininfarina, a spinoff of the 90-year-old design house, unveiled teaser images of the PFO, its planned first-ever production car, a 250 mph battery powered hyper car.

““As a super sports car brand, no one has embarked fully on an EV strategy””

In a recent interview, Automobili Pininfarina CEO Michael Perschke says the PFO will have a range of 300 miles on a single charge. “As a super sports car brand, no one has embarked fully on an EV strategy.” He estimates that it will take 10 to 15 minutes to charge the battery up to 80 percent. The performance numbers are dizzying — it will fly from 0 to 60 miles per hour in under two seconds.