Prep Your Website for Tablet Users: Forrester, QVC and Monetate Share What Works

By Kyle Juzwiak

January 6, 2012

We’re sure you’ve made a few resolutions this New Year (some you even intend to keep!), but there is one you absolutely cannot let slip by if one of your other resolutions was to improve website conversion: prepare your site for the coming flood of consumers connecting to you via a tablet.

America’s love affair with tablets is showing no sign of ending anytime soon, which is not only a benefit, but also a challenge for marketers looking to optimize their websites. To help you address the challenge, Retail Online Integration is hosting a free, hour-long webinar this Tuesday, January 10, at 2 p.m. ET/11 a.m. PT, on 6 Ways to Reach Tablet Shoppers to Drive ROI.

While there might be a great deal of buzz about tablet use, early responders to the tablet challenge are starting to see some best practices take shape. Webinar panelists Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research; Mike Madaio, Lead, User Experience at QVC; and our own Nathan Richter, Monetate's Strategic Services Director, will provide an overview of the tablet owner market as well as share their insights on what works for meeting the specific needs of tablet users.

Here's a sneak peek at a few of their insights:

Do your research on the differences in experience and and display for the range of devices on the market, says Richter. The user experience on the iPad versus the 7-inch Kindle is like night and day, for example, and requires you to customize design and functionality to create the ideal shopping environment for each device.

Clean up your product detail page to help streamline the pathway to checkout. Real estate is at a premium on tablets, Richter explains, so individually test details like social sharing widgets, product reviews, recommended products, and color and size selection design to see which elements are necessary to drive conversion.

Over 50% of tablet owners have downloaded shopping-centric apps, says Mulpuru, so consider building a tablet app of your own in addition to optimizing your website for different browsers.

Want to learn more? There's still time to sign up for this free educational event that will be jam-packed with ideas you can implement on your website. Better yet, it's live, so you can ask the panel your most pressing questions on developing a tablet strategy.

If your schedule prevents you from attending, you can still follow the conversation on Twitter, using the hashtag #ROIwebinar. And an on-demand version of the webinar will be available the day after the live event, so you can watch the presentation when it's most convenient for you—even share it with colleagues.