Today’s market reality is that there is a sea of products, where one is not much different from the other. The consumer, too, has grown more worldly-wise, so he picks and chooses the products he really likes. Loyalty to a product is at a premium. If a product doesn’t deliver on the consumer’s expectations, he doesn’t think twice before switching to the next.

As your ‘ideas partner’, at Salt we believe our responsibility goes far beyond helping garner the initial sell. We believe our real responsibility is to influence the consumer to buy into your brand, to get him to say, “Maine tumhara namak khaya hai!”

At Salt Solutions, the drive for consumer loyalty is led by the highly experienced advertising veteran, Uday Patwardhan (Creative Lead).
We begin by mapping out the entire consumer journey, from awareness to brand loyalty. We then identify and choose the touch points where consumers will interact with your brand. We also take into account who or what the competition will be at each of these touch points. With this ground work in place, we arrive at a holistic communication plan that will help influence a consistently positive dialogue between the consumer and your brand.

Our framework is designed to support a number of different brand-building situations: