World Breastfeeding Trends Initiative to be launched in the UK on 28 September

The meeting brings together key breastfeeding organisations in the country to complete the first UK WBTi assessment, a detailed exercise that will result in a “report card” on breastfeeding for the UK. This will give a clear picture of the state of breastfeeding – both policies and practices – in the UK.

The partner organisations will then put forward a plan highlighting what actions to take to address the gaps identified.

The WHO Global Strategy recognises that for breastfeeding to be successful mothers and families need the right support along the whole course of breastfeeding – from giving birth in a Baby Friendly hospital, to going home to find skilled local support from midwives, health visitors, GPs, and mother support groups throughout their communities. After that they need maternity protection and breastfeeding breaks when they return to work. They need accurate information about breastfeeding – without marketing pressure from formula manufacturers – from friends, family and the media, as well as health professionals and policymakers.

Those countries that have enacted the WHO Global Strategy have seen marked improvements in breastfeeding rates. For example, a recent report by Save the Children looked at breastfeeding policies and practices in six countries, including the UK, and highlighted the importance of a strong national policy on infant feeding.

The UK meanwhile has some of the lowest breastfeeding rates in the world. Only 1% of babies are exclusively breastfed for six months, despite recommendations by WHO and Department of Health.