Sales

E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates. There are quite a few maladaptive practices that companies indulge in that can affect these rates adversely. Nonetheless, this metric is a very important indicator of the company’s overall performance. 1. A Captivating Subject Line An engaging subject line is […]

In the field of business, who wouldn’t want to convert the potential prospects into customers? It is a great question to ask yourself as in the journey of asking that question, you would be serving the clients more efficiently. There are many conversion tunnels that you should look for before turning your leads into sales. Here are eight tips to convert your business leads into sales. 1. Offer Incentives for a Positive Feedback Loop Everybody […]

The first question that must have popped up in your head would have been this: what is a sales pipeline? Well, a sales pipeline is a design which evaluates your sales processes step by step. If you have a distinct view of the whole process, then that gives you a great opportunity to define and optimize each process of the sales every step of the way. As with any other department of your field (marketing, […]

Lead nurturing is the deliberate step of engaging target audience at each stage of the buyer’s journey. You want to create more prospects at every stage of the buyer’s journey. You want the goal of converting prospects to sales by lead generation efforts. There are many ways of nurturing leads through targeted content, timely follow-ups and personalization. Having an effective lead nurturing strategy can have a major impact on the marketing strategy. The goal is […]

Customers are bombarded with more and more brands every moment. They expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold stuff. They want their opinions heard, insights appreciated, problems fixed and needs provided. In addition to sales and marketing, businesses need to engage with their customers better. Customer engagement is the process of building a community. It is a shared platform of a […]