Expert Usability Testing

America’s Intuition Coach Usability Testing Report

Joanna Garzilli is “America’s Intuition Coach,” a TV host and a well-known psychic to the stars. She has also released a new book called “Unleash The Psychic In You.” Joanna is using WordPress for her site, which is a great start already. And because her site was pretty good to start with, I was able to focus on a basic SEO overview.

Tasks:

Improve opt-in rate.

Increase SEO, especially for the keyword “psychic.”

Make the site stickier and increase trust.

Watch the usability test video:

Video summary and suggestions:

Overall:

The site’s look and feel is clean and professional.

The logo is good.

I would like to see the domain name somewhere under the logo “AmericasIntuitionCoach.com.”

The copy under “On Intuition, Decision Making And Life” is a bit too long.

Opt-In:

The opt-in area is very easy to find, especially with those moving arrows — but they can be annoying after a while.

The words “Unleash The Psychic In You” look like a link

“Your info will never be shared or sold” should be higher and placed before the registration button; it’s what helps me make the decision.

I had a problem after opting in. It could be temporary but needs further testing.

Add the word “email” next to the text box of the RSS feed subscription.

Remove the opt-in box after registration.

The instructions after opt-in are very hepful.

Maybe add a link to other pages on the right, in place of the opt-in box.

The logo links to the home page – good!

SEO:

The most important tag is your title meta tag.

Move your name to the end, at least on pages that are not your home page

Using the same start of title (“Joanna Garzilli – America’s Intuition Coach”) on all your pages harms the site’s SEO.

Each page should have its own unique title meta tag using keywords that the page is targeting.

The word “psychic” is missing from the meta tags.

Avoid words like “why,” “where” or other generic terms in the title meta tag.

Your URLs are Search Engine Friendly.

Image “Alt” tags are missing. You can place keywords in those tags.

Stickiness

Hiding the opt-in for people who have already signed up will improve stickiness.