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About E-Commerce

E-commerce or online retail refers to web-based buying and selling of products and services. Despite traditional retailing having a significant market share in the global retail market, e-commerce has gained considerable traction in last five years. Within the e-commerce space, the B2C space is the fastest growing segment, which is attracting the interests of global e-commerce sites like Amazon and Alibaba.

The analysts forecast the global e-commerce market to grow at a CAGR of 19.42% during the period 2016-2020.

Covered in this reportThe report covers the present scenario and the growth prospects of the global e-commerce market for 2016-2020. To calculate the market size, the report considers e-commerce sales through desktops only.

The market is divided into the following segments based on geography:- Americas- APAC- EMEA

The report, Global E-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Market drivers- Increase in social media advertising- For a full, detailed list, view the full report

Market challenges- High dependency on investor money- For a full, detailed list, view the full report

Market trends- Increasing adoption of RTB- For a full, detailed list, view the full report

Key questions answered in this report- What will the market size be in 2020 and what will the growth rate be?- What are the key market trends?- What is driving this market?- What are the challenges to market growth?- Who are the key vendors in this market space?- What are the market opportunities and threats faced by the key vendors?- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Commenting on the report, an analyst from the research team said: “Webrooming is just the opposite of showrooming and is a major trend in the e-commerce market where the customers read the reviews of the product and buy it in the store. Retail vendors are also increasing their online presence mainly because consumers prefer not to make the purchase if the product has a minimal online presence.”

According to the report, increase in social media advertising will be a key driver for market growth. E-commerce is fast embracing the social media platforms as these are seen as an ideal platform to acquire new clients and customers. As the social media penetration is rapidly increasing, e-commerce advertisers are using display banner ads and sponsored content to attract customers. Social media is becoming popular platforms for engaging the audience effectively and measuring the impact of an ad. The posts on social media platforms such as Facebook and Twitter generate traffic to the company's website and increase the awareness about the company's services and products offered to a large customer base, which thereby increases credibility.

Further, the report states that retaining customer's interest is one of the biggest challenges faced by e-commerce vendors. In offline retail stores, staff members help the buyers pick the right product or engages them in such a way that they end up buying a product. However, in e-commerce, customers have complete control over their buying decisions. Thus, it becomes difficult for an e-commerce vendor to engage customers. If their webpage or mobile application is not appealing or interactive enough, they will be losing customers to competitors. Therefore, vendors are using SEO techniques to enhance their presence, and collecting data from cache files and social networks to learn about customer preferences.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.