Filippo Berto takes part in the Design Management course in Cagliari, held by the IED Director Monica Scanu, to describe his experience as an Italian businessman and the story of his firm.

The Interior Design and Product Design students are present.

It is a great chance for these creative young people to talk about our working field: the perfect mix of creativity, communication, new technologies, tradition, peculiar characteristics and international development.

The main aim of this class, held by Mrs. Scanu, is to give these students the best knowledge as for planning, promotion and management of cultural events with a particular attention to the field of applied arts and communication.

The best marketing strategies are deeply linked to the creative area: targeting, development and launch of every new product: they teach strategic marketing solutions connected to the product itself (production, timing, costs and benefits) as well as to the general market situation: consumers, social contest and targets and above all the final beneficiary of all this planning job.