On iPhone, toys, the enterprise and of course, Windows 8

Flashback 5 years ago. In 2007, Apple introduced the iPhone, the original model, which had no 3G support and cost more than any other mobile phone. At that time, Nokia dominated the market, with almost 40% market share, and Samsung was gaining ground on Motorola, both owning around 15% of the industry sales. Funny, how things change in so little time, but what's even funnier, is how the competition reacted to the iPhone. Some of you may remember how Steve Ballmer, Microsoft's CEO, laughed at the iPhone, saying that it's pretty much an expensive toy that would never penetrate the enterprise. History proved him wrong, and we can only guess if this was one of the most bitter predictions he ever made.

I think the average user in the enterprise in not that tech-savvy. Imagine a 50 year old secretary, struggling with the new fundamentally different environment of Windows 8. Businesses have already had problems with implementing the new Office 2007, at it was only slightly different than the previous version (compared to the differences between Windows 8 and Windows 7). Who will pay for the massive training required by users to adapt to the new Windows? Which company will risk it?