A skanky mannequin has been discovered in the San Francisco headquarters of Yelp. The doll is supposed to represent a Yelp user, but she also makes the perfect mascot for the self-consciously trashy local ratings site itself.

At Yelp, every review is a chance for free drinks, every email a chance for distasteful punning —…
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She's as good a mascot as any for a site where users have no choice but to remain anonymous, are encouraged to be promiscuous in accepting freebies and churning out opinions, and function chiefly as the mute, unpaid workers who generate Yelp's profits. Actually, scratch that; Yelp's CEO Jeremy Stoppelman told Swisher that Yelp continues to be unprofitable. But he does have a plan to distill the most interesting keyword patterns from user write-ups. How humanizing.