13 under 30

NYC’s power players right now are femme and fierce — urban 20-somethings who are earning 17 percent more than their male counterparts, according to a study by Reach Advisors. But money only takes you as far as your influence. Meet the 13 ladies who will be making waves in industries ranging from music and fashion to tech and art in the new year. — DANA SCHUSTER
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THE TASTEMAKER:
Leandra Medine, 24
The Buzz: As creator of the much-adored “Man Repeller” blog, Medine’s quirky, mismatched styling has turned her into one of the most recognizable names in fashion.
Relationship status: married to financier Abie Cohen
Cool-girl cachet: “Chanel flew me to Scotland for their pre-fall show . . . at one dinner I looked up and just thought, ‘I can’t believe I’m sitting across from Kim Basinger.’ ”
Stomping grounds: Medine grew up on the Upper East Side, but her heart resides downtown, from the Bowery Hotel in the East Village to Soho House in the Meatpacking District.
Style staples: Isabel Marant, Céline and Margiela for H&M
Forecast for 2013: The New School graduate has a book coming out in September, and a collaboration with clothing line Patterson J. Kincaid launching next month.

Marcy Swingle

THE RAPPER:
Kilo Kish, 22
The Buzz: Ever since gracing the cover of the Village Voice last May for her self-released debut EP, “Homeschool,” Kilo Kish has gone from Pratt art studentcum- Miss Lily’s waitress to the next big thing in rap. The sometimes model with a mellow voice has collaborated with everyone from Childish Gambino to A$AP Rocky.
Relationship status: beau of six months Cool-girl cachet: Restaurateur Serge Becker has taken Kish under his wing. “He’s helped me out since I moved to New York when I was 18,” says Kish. “He’s one of the best people.”
Stomping grounds: You’ll find the Clinton Hill resident at Pulqueria, Le Baron in Chinatown and Lovely Day in NoLIta.
Style staples
: “I rarely dress up. I wear a lot of black. I’m still getting out of that artschool style . . . I’m so used to having gross paint and stuff all over my clothes.”
Forecast for 2013: Kish will drop her follow-up, “K-Plus,” online for free at the beginning of February. “It’s kind of an all-encompassing project of some of my art ideas and music,” she says. She sets off on a European tour in March.

Evan Sung

THE DOCUMENTARIAN:
Ashley Bush, 23
The Buzz: After a stint working for Anderson Cooper, the Texas heiress (and sister of model/philanthropist Lauren Bush Lauren), is co-producing a documentary on the Rose Festival in her home state. “The town Tyler, Texas, lives and breathes this coming-out festival that is more than a debutante ball . . . it’s a generational festival that has gone on for 80 years now.”
Relationship status: single
Stomping grounds: The SoHo resident favors local spots like Mother’s Ruin and the East Village’s Max, as well as her sister’s kitchen.
Style staples: Bush describes her wardrobe as “comfortable classic.” It helps that Ralph Lauren is now part of the fam! Ashley’s sister is married to the designer’s son.
Forecast for 2013: Bush is filming the Rose Festival piece through October.

Sylvain Gaboury/PatrickMcMullan.com

THE HEIRESS:
Christina Huffington, 23
The Buzz: Daughter of Huffington Post founder Arianna Huffington, Christina is dipping her toe into the family business. She’s day-lighting as the assistant editor at HuffPost Women; moonlighting as her mother’s plus-one to a bevy of starstudded events.
Relationship status: The Yale senior is dating “a fellow redhead.” “We’re going to have ginger babies with no souls,” she jokes.
Stomping grounds: The SoHo resident, who doesn’t drink, opts for more low-key locales such as Grey Dog.
Forecast for 2013: “I hope to start blogging about things I really care about, like mental health and women’s issues . . . my sister [Isabella, 21] and I both struggled with eating disorders when we were teenagers, so I’d like to use my own experiences

THE MUSE:
Alessandra Codinha, 24
The Buzz: While covering nightlife for Women’s Wear Daily, this Boston-raised beauty was often photographed more than the celebs in attendance. She’s now an associate editor for beauty blog Into the Gloss. Relationship status: boyfriend of one year
Cool-girl cachet: “One of the first events I covered for WWD was the Keith Richards party for Louis Vuitton by Vice . . . I idolized Keith Richards, so sitting down to talk to him for 15 minutes at the Rose Bar was pretty insane. He called me sweetheart, and I think I melted.”
Stomping grounds: “I love the Bowery Hotel for drinks. It’s across the street from where I live, so I use it as my living room.”
Style staples: “Wes Gordon, Céline, Alaia and the vintage Chanel I’ve stolen from my mom,” says Codinha, Gordon’s unofficial muse.
Forecast for 2013: “I want to continue to develop our male readership and I would love to feature more male Top Shelf interviews. Ahem, Gary Oldman, we saw those Prada ads. We’re waiting!”

Neil Rasmus/BFAnyc.com

THE AESTHETE:
Kyle DeWoody, 28
The Buzz: The daughter of famed art collector Beth Rudin DeWoody and artist father Jim DeWoody, the young DeWoody co-founded Grey Area in 2011, an art/design initiative with pop-up shops that have offered everything from Michelle Lopez Band-Aid rings to towels by Julian Schnabel.
Relationship status: “I’m doing my darndest to stay single.”
Stomping grounds: DeWoody, who lives in Greenwich Village, favors dining at her friend’s restaurant Acme or partying at the Wooly, which she helped design.
Style staples: Creatures of Comfort’s silk pajama pants with the occasional Stella McCartney and Chloé splurge
Forecast for 2013: Grey Area is making its first foray to Japan, with a Shelter Serra installation in collaboration with Helmut Lang, and working on a project with Stella McCartney.

Benjamin Lozovsky/BFAnyc.com

THE DOWNTOWN PUBLICIST:
Sydney Reising, 25
The Buzz: After getting her start working the door for “those Beatrice guys,” she went on to promote Chinatown hot spot Red Egg. Reising now works as a publicist for skater brand Supreme and the Cools, a “social marketplace” boasting items curated by a list of NYC’s tastemaker elite. Relationship status: single
Cool-girl cachet: After getting skateboarding lessons from pro skater Eli Reed (as documented by Harper’s Bazaar), Reising now rides all the time — well, at least to Max Fish.
Stomping grounds: Never worried about making the list, Reising hits up see-and-beseen spots such as Acme and Electric Room.
Style staples: “I do a lot of sheer shirts,” says Reising, who loves Tokio 7 and “obviously [Alexander] Wang.”
Forecast for 2013: Reising will be manning the p.r. initiative for a new Lower East Side store called Odd that will stock high-fashion brands like Gareth Pugh and Thierry Mugler, and its own namesake collection.

Sydney Reising

THE ACTRESS:
Zoë Kravitz, 24
The Buzz: The comely daughter of musician Lenny Kravitz and actress Lisa Bonet is building up an impressive IMDb page of her own. After co-staring in 2011’s “X-Men: First Class,” the young actress has a slew of new flicks on the way, and paparazzi pics aplenty.
Relationship status: dating former “Gossip Girl” hunk and Coachella partner-in-crime, Penn Badgley
Cool-girl cachet: Her best friend is “Hunger Games” star Jennifer Lawrence, her godmother is Marisa Tomei, her boyfriend is a famous actor and her dad needs no introduction.
Style staples: Headphones, fedora, circle sunglasses and a cross-body bag — all the hipster essentials for this Williamsburg resident. After all, this is a lady who modeled for downtown designer Alexander Wang in 2010. Forecast for 2013: Kravitz co-stars alongside Will Smith in M. Night Shyamalan’s much-anticipated “After Earth,” out later this year.

WireImage

THE JEWELER:
Danielle Snyder, 27
The Buzz: One-half of the sister duo behind cult-fave jewelry brand, Dannijo, Snyder’s got everyone from Natalie Portman to Florence Welch sporting her and co-founder Jodie Snyder’s colorful necklaces and cuffs. Relationship status: single
Cool-girl cachet: “I got to interview Richard Branson for the Huffington Post, which was cool. He’s amazing, he’s super laid-back . . . he said he loved my voice.”
Stomping grounds: Fedora in the West Village, Smith & Mills and the Greenwich Hotel bar in TriBeCa (where she lives).
Style staples: The Dannijo bib necklace. “We always say, ‘Put a bib on it.’ It can take anything from day to night,” says Snyder, who is the more bohemian/ rock and roll of the sisters.
Forecast for 2013: “For our five-year anniversary this spring, we’re going back to our archive and reproducing discontinued iconic Dannijo styles in new exclusive color ways for dannijo.com,” says Snyder.

Billy Farrell/BFAnyc.com

THE DJ:
Chelsea Leyland, 24
The Buzz: Leyland is the DJ du jour. The English transplant spins for everyone from Valentino to Paper magazine.
Relationship status: in a four-year relationship with hotel/nightlife impresario Ben Pundole Cool-girl cachet: “My most surreal moment was opening for Diplo and Santigold.”
Stomping grounds: Leyland likes lowkey, but sceney — the Hotel Delmano in Brooklyn for oysters, the Fat Radish on the Lower East Side and ABC Kitchen in the Flatiron District.
Style staples: “I love vintage, especially when it comes to dresses. I also love to be kind of grungy and punky and mix that with high fashion,” says Leyland. Her go-to vintage shop is Le Grand Strip in Williamsburg, where she lives.
Forecast for 2013: Expect to see her spinning tunes from Joey Badass, Jai Paul and Azealia Banks, at any hot Fashion Week party.

Willi Schneider/Rex / Rex USA

THE DESIGNER:
Sally LaPointe, 28
The Buzz: LaPointe is the edgy designer of an eponymous clothing line worn by the likes of Carrie Underwood, Alessandra Ambrosio and Lady Gaga.
Relationship status: in a relationship
Cool-girl cachet: “I’ve done a few custom pieces for Lady Gaga and pieces for her ‘Judas’ video,” says LaPointe, who’s dressed the pop star nearly a dozen times and was named one of Forbes’ “30 Under 30.”
Stomping grounds: LaPointe’s clients may be all Hollywood, but her tastes, at least drink-wise, skew more dive-y. A favorite? The Ear Inn in SoHo, one of the oldest bars in Manhattan.
Style staples: “I wear a lot of black — simple, clean, understated, sharp,” says the SoHo resident. Dr eam client: “I would love to dress Beyoncé or Tilda Swinton.”
Forecast for 2013: LaPointe’s line will be hitting Bergdorf Goodman’s hallowed halls for the first time at the end of the month.

THE ENTREPRENEUR:
Alexa Hirschfeld, 28
The Buzz: The Harvard grad and Manhattan native is the co-founder of Paperless Post, the chic online invite company (which just launched a paper line, too) favored by the likes of Diane von Furstenberg. She has brains, Gwyneth Paltrow good looks and, yeah, a few accolades under her belt. (She was named one of Fortune’s “10 Most Powerful Women Entrepreneurs” in 2010.)
Relationship status: single
Cool-girl cachet: “I really enjoyed meeting Charlie Rose and Gayle King,” says Hirschfeld, who appeared on “CBS This Morning” with her brother and co-founder, James, 26, in November.
Stomping grounds: Despite looking prim and proper, Hirschfeld’s got her pulse on the party scene. She favors the Electric Room in the Meatpacking District on off-nights and house-music performances in Williamsburg and Greenpoint.
Style staples: The self-professed “eclectic” Greenwich Village resident favors the likes of Rag & Bone, Jil Sander and Alexander Wang.
Forecast for 2013: Hirschfeld is expanding her operations to include engraved wedding invites (both paper and online), as well as a mobile creation tool for on-the-go party planners.

THE NIGHTLIFE PRINCESS:
Rachelle Hruska, 29
The Buzz: Hruska has been synonymous with parties since co-founding Guest of a Guest in 2008. But when she married hotelier Sean MacPherson, she catapulted to bona fide socialite.
Relationship status: married with a son, Maxwell, 1
Cool-girl cachet: “I went to a party at the Boom Boom Room and I was dancing about a foot away from Madonna and I was thinking, ‘Oh my God. This is why I moved to New York City!’ ”
Stomping grounds: When she’s not at her hubby’s hot spots (Waverly Inn, Gemma in the Bowery Hotel), Hruska can found downtown at Il Buco or Malaparte. St yle staples: Etro and hippie frocks from Calypso.
Forecast for 2013: GofaG will be steamrolling into London, Chicago and Miami and partnering with Coachella, New York Fashion Week and Miami Art Basel.