Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

To understand what is anlytics and why use analytics?

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business research and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

What is Google Analytics?

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites.

Analytics shows you how people found your site. Using a keyword tool and having the right keywords on every page of your website is very important because search engines like Google use keywords to find your site. We can put the right keywords on your site. We are experts in search engine optimisation – SEO.

We custom-make every site to the exact requirements of each customer and provide search engine optimization training.
We have a website package that is cost effective with total access and editing control. Web Designer Dublin design a range of websites large and small. We use the right software to suit our client’s need. Contact Sheena at 086 8683920