Out of all possible outcomes it is very ironic for them to not only lose business, lose face due to poor customer service (most likely costing further business) they now have a new FOSS (or atleast OSS depending on license with it) to compete against.

I have ZERO idea why they wouldn't go through all that and then just do what they should have in the first place. I have never seen a company go as far as to trash a customer on their website. I think Paul Alexander was the bully type in school and he's upset he lost.