Replies and threaded comments improve the quality of conversations on Pages.

Facebook Updates Policy for Cover Photos on Pages: Some of the old restrictions (no calls to action, no websites or addresses) have been removed. You can now tell visitors to like your Page right in the cover photo. Note that Facebook’s Cover Photo terms state that the cover photo cannot include more than 20% text.

Notice the call to action on Mari Smith's Facebook Page.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Flipboard Gets A Major Upgrade: Flipboard 2.0 is a major new edition to this popular curation app. You can now also collect and save articles, photos, audio and video by organizing them into beautiful magazines.

Here’s some interesting news to follow:

Facebook Is Testing Facebook Exchange Ads: Last fall, Facebook introduced Facebook Exchange (FBX), a way for businesses to show ads to people on Facebook based on their online browsing interests. Facebook is now “launching a small alpha test to introduce FBX-targeted ads in the news feed.”

With this new feature, "advertisers can run Page post link ads on the right-hand side of Facebook and in the news feed on desktops."

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.