Tuesday, May 3, 2011

Pentax "HOPE FOR JAPAN "initiative

GOLDEN, CO. (May 1, 2011)…PENTAX Imaging Company announced a HOPE FOR JAPAN initiative to benefit the AMERICAN RED CROSS JAPAN EARTHQUAKE AND PACIFIC TSUNAMI relief efforts. Effective today, the company will donate $25.00 USD on behalf of every digital or sport optics product* purchased on www.pentaxwebstore.com. The initiative is intended to provide help and hope to the disaster victims and families affected by the quake and tsunami that occurred in Japan on March 2011.

“Our Japan-based parent company, Hoya Corporation, pledged 100 million yen to relief efforts, and here in the United States, we want to make a meaningful donation on behalf of the U.S. digital imaging division of PENTAX,” said Ned Bunnell, president, PENTAX Imaging Company. “We think some customers who were going to buy a camera will appreciate that proceeds from their purchase will aid Japan.”

Consumers who make a purchase of any digital or sport optics product on www.pentaxwebstore.com from now until June 30, 2011 will receive recognition of the donation made on their behalf at checkout. All shipments during this initiative will include a HOPE FOR JAPAN wristband. Donated funds will be sent directly to the American Red Cross Japan Earthquake and Pacific Tsunami relief fund.

Below are links to our press release and the webstore if you're interested in learning more about this initiative.