Convert SaaS Leads with Marketing Automation - Marketo

If you're a Software-as-a-Service (Saas) provider, it's likely that you're using either freemiums or free trials to introduce users to your product, even before they've invested in a purchase. But success hinges upon converting those users into paying customers.

Marketing automation is the key to those conversions — it allows SaaS providers to find out how their product is being used, so that they can effectively engage prospective customers and nurture them until they're ready to buy. But not all marketing automation systems are created equal.

The top 5 reasons that Marketo is the best marketing automation option for SaaS providers

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