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Small Business Saturday offers sales, community time

Abby Welsh
Published 7:02 a.m. ET Nov. 28, 2014

Barb and Mark Binkley of Cooper & Binkley Jewelers promote Small Business Saturday, which in turn benefits small businesses such as theirs in downtown Brighton.(Photo: GILLIS BENEDICT/DAILY PRESS &amp; ARGUS)

When people typically think of Thanksgiving, Black Friday immediately comes to mind Now, Small Business Saturday can also be a part of the weekend long shopping trip.

Small Business Saturday has become a huge event for big baggers, including in Livingston County.

This day resonates with shoppers the day after Black Friday.

Small Business Saturday is held during one of the busiest shopping periods of the year, which began in 2010 by American Express originally as an advertising campaign.

As the years went on, the event grew bigger highlighting the small and local businesses and what they have to offer.

"What a great way for smaller businesses to get recognition and show what we can offer," said Barb Binkley, co-owner of Cooper & Binkley Diamond Jewelers and Bink & Babs Boutique both located in downtown Brighton.

Cooper & Binkley Diamond Jewelers will also be celebrating their 65th year anniversary on Saturday where they will be handing out a graphic tee and $25 credit with a $100 or more purchase.

"We wouldn't have made it this long without our loyal customers, which is what makes Brighton the supporting community it is," Binkley said.

This type of commitment is what several other local businesses encounter as small business owners, such as Carriage House Design in Howell.

"When I travel to other states and run into independent shops, there is something about the uniqueness and scenery change you can't get at a big box shop," said owner Kim Wilson, who will have door prizes and will offer a 2014 collectable ornament on sale. "It's this kind of day that is actually impacts our business and we are so lucky for the customer base."

Small Business Association of Michigan encourages as many small business to partcipate in as many event such as this one as possible.

"It's important because it reminds consumers that the heart of successful communities is a thriving small business sector," said Michael Rogers, Small Business Association of Michigan vice president of communications. "Small Business Saturday is a great opportunity for all of us to look for ways to allocate some of our holiday spending at our local small business merchants."

The importance of this holiday goes beyond their products for both Binkley and Wilson.

Binkley hopes the community understands the importance of purchasing from a local business.

"When they walk through the halls they are going to see their neighbors and friends and supporting the community through employment," Binkley said. "We hand up community and school posters for all types of events, so when they shop here they are contributing to the community."

Check your local stores to see what they may be offering on Saturday and "shop locally," Binkley said.

"For us, it's a day for us to see everyone and seeing a difference in the air," Wilson said.