NEW AT SIX-- 12 NEWS INVESTIGATES-- WHY THE D-O-T IS SPENDING YOUR TAX DOLLARS ON AN AD CAMPAIGN TO TEACH YOU HOW DRIVE THROUGH ROUNDABOUTS. YOU 'VE PROBABLY SEEN ROUNDABOUTS LIKE THIS ONE - THERE ARE HUNDREDS AROUND THE STATE. GOOD EVENING. I'M CRAIG MCKEE. I'M KATHY MYKLEBY. WISN 12 NEWS KENT WAINSCOTT HAS BEEN INVESTIGATING - HE'S LIVE AT ONE OF THOSE ROUNDABOUTS AT 6TH AND VIRGINIA IN MILWAUKEE. SLOW DOWN IN THE ROUNDABOUTS - THAT'S THE MESSAGE THE D-O-T IS SPENDING TENS OF THOUSANDS OF DOLLARS TO SPREAD. BUT ROUNDABOUTS LIKE THIS ONE ARE DESIGNED FORCE TRAFFIC TO SLOW DOWN. SO WE ASKED DRIVERS WHETHER THEY THOUGHT THE ADS ARE MONEY WELL SPENT. :00-:05 :33- :44 :48-:51 :58-1:01 1:05-1:09 NAT POP - TRAFFIC PAUL KAUTZA / WEST BEND - THEY NEED TO LEARN HOW TO DRIVE THE ROUNDABOUTS. DRIVERS MAY NOT ALWAYS LIKE THEM, BUT THE DOT SAYS ROUNDABOUTS MAKE ROADS SAFER - BECAUSE THEY SLOW TRAFFIC DOWN. BUT APPARENTLY NOT SLOW ENOUGH. AD - WHEN WE SEE A ROUNDABOUT TAKE IT SLOW... THE DOT HAS NOW LAUNCHED A 160-THOUSAND DOLLAR STATEWIDE AD CAMPAIGN WITH A SIMPLE MESSAGE. - TAKE IT SLOW... TAKE IT SLOW... TAKE IT SLOW... MARK KANTOLA/WISDOT - WE SAW FROM OUR TRAFFIC CAMERAS AND TALKING WITH POLICE, IS THAT THE MAIN ISSUE WITH ROUNDABOUTS IS PEOPLE NOT SLOWING DOWN. KENT - THE STATE BELIEVES SOME PEOPLE JUST AREN'T GETTING IT, SO THE AD IS A STEP-BY-STEP INSTRUCTIONAL ON HOW TO DRIVE THROUGH A ROUNDABOUT. YIELD TO THE LEFT. PICK YOUR LANE. DON'T PASS AND MOST IMPORTANTLY... - TAKE IT SLOW... TAKE IT SLOW... TAKE IT SLOW... PAUL KAUTZA / WEST BEND - FROM THE WISCONSIN DEPT OF TRANSPORTATION. - THAT'S THE MESSAGE, WHAT DO YOU THINK? - WELL THAT'S EXACTLY RIGHT, THEY HAVE TO SLOW DOWN. PAUL KAUTZA OF WEST BEND LIKES THE AD'S MESSAGE - BUT OTHERS LIKE DAVID PIECHOWSKI OF RICHFIELD AREN'T CONVINCED. DAVID PIECHOWSKI / RICHFIELD - I'M NOT SURE ABOUT THAT, I'M NOT SURE IT'S WORTH SPENDING THE MONEY ON THAT. WHILE PHYLLIS KRUEGER OF GREENFILED THINKS THE STATE COULD DO BETTER THAN THE AD. PHYLLIS KRUEGER / GREENFIELD - DO YOU THINK THIS IS THE ANSWER? - NO. NO. STOP BUILDING THEM. THE D-O-T SAYS THEY DO WORK - DRAMATICALLY REDUCING THE NUMBER OF SERIOUS ACCIDENTS. THE AD CAMPAIGN WAS LAUNCHED LAST YEAR IN GREEN BAY. THE D-O-T SAYS IT WAS SO SUCCESSFUL THEY DECIDED TO TAKE IT STATEWIDE. THE 160-THOUSAND DOLLARS TOTAL AD BUY COMES OUT TO ABOUT 800-DOLLARS IN ADVERTISING FOR EVERY ROUNDABOUT IN THE STATE.