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Ardennes-Etape joins the Novasol group

Since the 3rd of October, Ardennes-Etape has been part of the Danish Novasol group, leader in holiday home rental in Europe.

“To us, this is an extraordinary opportunity for promoting the Ardennes-Etape brand and our holiday homes towards a european clientele, to obtain an even higher visibility and to bring more reservations and tourists to our beautiful region” André Offermans, founder and co-CEO of the SME in Stavelot, explains.

Ardennes-Etape was founded in 2002 and is the specialist in terms of renting holiday homes in the Ardennes. The online reservation website offers more than 1,500 goods that were selected due to their very good value for money. The company attracts a Belgian and neighbouring audience.
For the moment, Ardennes-Etape is situated in Stavelot and has 36 employees.

“This project that we have been preparing minutely for a year, answers to our strategic desires. We want to give Ardennes-Etape an international magnitude. We want to boost sales. We want to give our region the opportunity to shine throughout Europe” specifies Patricia Acunzo, co-CEO.

The economic and organisational health of Ardennes-Etape; the professionalism and the know-how of the team; the unique quality of the holiday homes that are being offered on the website and the beauty of the region … All these assets and many more have convinced Novasol to entrust Ardennes-Etape with their strategy in Belgium.

“Being part of the Danish Novasol family will allow us to support even more local economic activity and to create more employment opportunities. That is a very important aspect for us!” claims André Offermans.

Concerning Novasol:

Novasol was founded in 1968. It is part of the Wyndham Vacation Rentals group. Today, the group counts more than 1,500 employees in Europe. Novasol promotes more than 43,500 tourist accommodations in 29 European countries through the Novasol, Dansommer, Happy Home, Friendly rentals and now Ardennes-Etape brands.

The humanistic values, Scandinavian culture and sense of respect and cooperation were the motivational factors for our partner choice.