The Must-Have Barbie of 2015 Goes on Sale Today—and We, Grown Women, Will Be Buying It

Leave your desk at your own peril: Mattel announced just last night that the must-have Barbie of 2015 will go on sale today, and if Twitter is any indication, every woman in America has her clicky shopping finger at the ready. This is not a drill. So what's the doll sending kid-gifting moms and no-kids women alike into a frenzy? It's the Barbie modeled after Selma director Ava DuVernay, produced earlier this year as a charity stunt and now—by popular demand—being sold to the public for a limited time. All my proceeds from #AvaBarbie will be sent from @Mattel to @ColorOfChange + @WitnessOrg. A fun way to support. xo! pic.twitter.com/O4Z5zl5els— Ava DuVernay (@AVAETC) December 6, 2015 Just look at her. The chair! The turtleneck! The kicks! Sure, half of us are going to end up blowing a week's salary to buy her off eBay, but—and yes, I'm rehearsing this speech for when my husband notices the charge on our credit card—you can't put a price on the sight of your (future, hypothetical) daughter using Ava DuVernay Barbie to send Intern Ken on a coffee break, then yelling "Action!" Of course, by the time said daughter comes along, there may even

Leave your desk at your own peril: Mattel announced just last night that the must-have Barbie of 2015 will go on sale today, and if Twitter is any indication, every woman in America has her clicky shopping finger at the ready. This is not a drill.

So what's the doll sending kid-gifting moms and no-kids women alike into a frenzy? It's the Barbie modeled after Selma director Ava DuVernay, produced earlier this year as a charity stunt and now—by popular demand—being sold to the public for a limited time.

Just look at her. The chair! The turtleneck! The kicks! Sure, half of us are going to end up blowing a week's salary to buy her off eBay, but—and yes, I'm rehearsing this speech for when my husband notices the charge on our credit card—you can't put a price on the sight of your (future, hypothetical) daughter using Ava DuVernay Barbie to send Intern Ken on a coffee break, then yelling "Action!" Of course, by the time said daughter comes along, there may even be more female director Barbies as well as more real, human female directors working in real life.

Until then, you can't put a price on how damn cool this is going to look in my office, and how deep a source of inspiration it'll be every time I don't feel like doing my work. Right? Right.

If you want in on the rush, keep refreshing Barbie's Twitter account today for how-to-buy info. No word yet on how much Ava DuVernay Barbie will retail for or how many units are available, but let's just believe in the magic of the holiday season and assume it'll all work out.