Launching Tuesday, September 6, 2016,the 10-episode, one-hour
series is set amongst the unconstrained, yet opportunistic streets of
Miami and weaves a complex and exciting narrative, focusing on the
high-stakes struggle of what one will do to reach ultimate success.
But this is not your average startup incubator story. “StartUp” is
about the emergence of GenCoin, a brilliant, yet controversial tech idea
centered around digital currency-an idea that gets incubated on the
wrong side of the tracks by three strangers who don’t necessarily fit
the mold of “tech entrepreneurs” and a crooked FBI agent who will go to
any length necessary to take them down.

Martin Freeman (“Fargo,”
“Sherlock”) plays FBI agent Phil Rask, specializing in financial
crimes. Rask crosses paths with Nick Talman, played by Adam Brody (“CHiPS,”
“The League”), a sharp and intelligent financier at a boutique firm in
Miami, but it’s not Talman that Rask is after--it’s his father. Nick has
a problematic relationship with his wealthy, irresponsible father, who
disappears and forces Nick to stash his ill-gotten gain—instead of going
to the FBI, he decides to hide the money by investing in a tech startup
pitched by the unorthodox Izzy Morales, a tech whiz out to change the
world, played by Otmara Marrero (“Graceland”). Edi Gathegi
(“The Blacklist,” TWILIGHT) also stars in the series as Ronald Dacey –
second-in-command of the local Haitian gang. When Ronald discovers that
the money he left with Nick’s father has vanished, Ronald moves on to
the next best thing—his son. An unexpected partnership forms between
Ronald, Nick and Izzy which culminates in a dangerous alliance that make
them a target for Rask (Freeman), who plans to take a journey to the
very pit of darkness to take down the unsuspecting trio.

“StartUp”
is produced by Critical Content and Hollywood Gang Productions. Tom
Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding
all serve as executive producers. The series is written by Ben Ketai
(“Chosen,” THE FOREST) who also serves as executive producer and
director. Adam Brody and Anne Clements (“Cleaners”) serve as producers.

For more information, visit the official “StartUp” Facebook Page at www.facebook.com/StartUpCrackle. For news updates, follow @StartUp_Crackle and @Crackle on Twitter. Join the conversation with #StartUpOnCrackle.

About Crackle

Crackle,
a unit of Sony Pictures Television, programs movies, popular TV shows,
original series and feature films for the worlds connected audience.
Available in 21 countries on every screen, Crackle is always freely
accessible with no subscription required. The streaming TV network
houses a robust library of original programming available anytime,
anywhere on every connected device. Follow @Crackle on twitter for real
time updates. For additional information, please go to www.crackle.com

About Hollywood Gang

Hollywood
Gang is responsible for creating groundbreaking content, having
produced 300, IMMORTALS, SE7EN, DEPARTED and the FROM DUSK UNTIL DAWN
franchise. Currently in pre-production on THE DOMESTICS for MGM,
Hollywood Gang has projects in development at Warner Brothers,
Lionsgate, ITV and STX. They are launching their next international
franchise by bringing to the big screen the beloved anime ROBOTECH for
Sony Pictures with James Wan directing.

About Critical Content

Critical
Content is a leading global independent content studio. Launched in
October of 2015, the company focuses on unscripted and scripted
programming for broadcast, cable and digital platforms. Critical
Content currently has more than 60 projects in production for more than
30 different networks. Series include “Home Free” (FOX), “Catfish”
(MTV), “StartUp” (Crackle), “The Woodsmen” (History), “Pretty.Strong.”
(Oxygen), “Boonies” (Nat Geo), “The Great Food Truck Race” (Food
Network), “Young and Hungry” (Freeform), “Tia Mowry at Home” (Cooking
Channel) and “Car Matchmaker” (Esquire).