Recording - Customer Hero Story: The Story That Sells

February 6, 2018

Instructor: Christine Miles

Are you leveraging your current customer’s success to gain future business?

How do you overcome objections, and gain business insight so your customers can see how you can change their business with your products or services? The latest research on how people buy and make decisions (Behavioral Economics), combined with our communication framework, is a game changing approach. Understanding customer’s biases and how to tell a customer hero story with real business results will help fast-track your customers to believing and buying. We will help you use your current customer’s stories to paint a picture for your potential customers/prospects. Let the story sell for you.

This session will focus on the technique of how to build a compelling customer hero story and why it delivers results. Simple pragmatic tools you can use tomorrow to differentiate and sell.

Key Takeaways

How to leverage current client successes for future business

UseThe Art of the NudgeCommunication Framework to become a great storyteller

Techniques to build and tell a good customer hero story

Use emotions to communicate in a new effective way

How to paint a picture with business results

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