Is This the 'Most Important Rolex Ever Made'?

A watch gifted to former president and five-star general Dwight D. Eisenhower by Rolex in 1951 is going to auction later this year in Boston, The Daily Mail reports. The Oyster Perpetual Datejust chronometer bears engravings of Eisenhower's initials, DDE, as well as five stars and the inscription 12-19-1950, which celebrates the date he became NATO's first Supreme Allied Commander. Eisenhower wore the watch when he appeared on the cover of Life in 1952. This was the 150,000th Rolex ever made, and continued the company's tradition of giving military leaders each 50,000th watch produced. Winston Churchill received the 100,000th. Auctioneer Bobby Livingston believes it's the "most important Rolex watch ever made."