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SEO

Stop Hiding

Where does your website show up on search results? It doesn’t matter how beautiful your website is if no one can find it!
A strategic SEO campaign will typically have a long-term ROI stretching over many years. Search Engine Optimization (SEO) is a way to achieve high website rankings in the organic, unpaid section of search engine results pages (SERP). By using the most strategic keywords and phrases in your website copy, you will drive the traffic that you want to your website.

This sounds simple, but the design features that cause one website to rank high on a SERP, and another to not make the cut are often quite subtle. The process of SEO involves both strategic programming of your website and hands-on marketing consulting to provide an effective SEO plan that delivers results.

Shoestring’s SEO Process

SEO is in constant flux. Google and the other search engines are frequently changing the algorithms used to determine the relevancy of websites in search results. There is no magic bullet, and what worked last month may not be effective today. That’s why we constantly reassesses our SEO technologies to insure that your website is and remains relevant and visible in the marketplace.

At Shoestring, our SEO practice is built on years of experience in web site development and Search Engine Marketing grounded in best-practice and process improvement methodologies.

Our Search Engine Optimization programs employ many tactics to achieve higher website rankings. We collaborate with our clients to formulate the most effective course of action, which can include both On and Off-Page best practices. Some of the most commonly employed strategies include:

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Founded in 2010, Shoestring Production Company was born with the vision of bringing affordable marketing and media services to businesses while maintaining top of the industry quality. We believe that these marketing and media services go hand-in-hand to arm our clients with everything they will need to grow.