Dewcision 2016

A video sent to superfans of Mountain Dew to decide the future of two flavors.

For this project I worked with the agency Firstborn to create this video that was sent out directly to super fans of Mountain Dew along with a care package. This was the announcement to the fans that Mountain Dew would be holding an election to allow the fans of the soft drink to decide which of the two famous flavors: Pitch Black or Baja Blast, would become a permanent fixture on store shelves.

I was the sole creator of this video. Given a script, a scratch track, and a short brief on what was expected I had 9 days to finish. In that short time I made this animation in the style of a newsreel election ad.