But this is a balancing act. It’s not just how good you are, but also the way you express your competence. You might come off cocky and unapproachable, which could intimidate readers into keeping their distance.

3: RELEVANCE

Ever stumbled across a blog on your favorite topic only to quickly feel a lack of connection?

Maybe you felt it was intended for someone with a more advanced background, or maybe it was targeted toward readers with slightly different goals than your own.

When that happens, it’s possible that the blogger was deliberately targeting a different kind of reader. But it’s equally possible that the blogger didn’t have enough insight into her target reader’s actual situation (or did a poor job communicating it).

In contrast, when a blogger displays deep insight into her visitors’ challenges, goals, views and experiences, she pulls the third loyalty trigger – relevance – and readers do feel a connection and want to stick around.

If you make your readers feel understood, and show them your content is relevant to their lives, you’ll successfully place the final piece in the loyalty jigsaw puzzle.

Want to know how to put all these triggers to work for you? Read on.

How to Use Psychology to Get People Hooked on Your Blog

You put your heart and soul into your blog, and you deserve a loyal audience.

The right kind of connection will transform fleeting visitors into regular readers. By demonstrating warmth, competence, and relevance you’ll finally start attracting readers who choose to stick around.

And the best thing? It really just boils down to learning how to communicate the best version of you to your readers – your kindest, most skillful, reliable and empathetic self.

Visitors will become addicted to your blog, your audience will swell, and you can finally leave those small-time bloggers in the dust.