Are you confused in what is the difference between SEO and SEM? Let us clear the confusion of assuming SEO and SEM similar. Many people assume SEO as the synonym of SEM, which is not true as there is a big difference between the two. Search engine marketing is seemed to be rather broad term as compared to search engine optimization. Search engine marketing is everything that makes full use of search engine technology with ultimate aim of promoting a web site and increasing the traffic. This promotion of sites helps to increase the profit of business therefore search engine optimization is considered to be subset of search engine marketing.

The aspect of search engine marketing that is considered being outside the realm of search engine optimization is the paid inclusion, traditional ads, pay per-click advertising etc. Paid inclusion helps you to add your site directly to database rather than setting up that site that could be found by search engine spiders. Traditional ads place paid advertisements on the result pages of search engine. PPC are the advertisements completely controlled by the advertiser. They decide for which keyword should bring up the advertisements.

The advantage of immediacy is more offered by the search engine marketing practices in contrast to the pure search engine optimization:

With the help of SEO, you can increase traffic and visibility for your website but it can be achieved if you don’t have the problem in spending lot of money. Search engine marketing campaign is never completed without search engine optimization.

The main purpose of search engine optimization is to make websites better and attractive for both users and search engines. Whereas the search engine marketing is used to increase the traffic and advertisements for the sites.

The advantage of search engine optimization over the other factors of search engine marketing is that even if you spend large amount of money on advertisement and placement, search engine optimization is your first step in promotion of your site.

SEO is considered to be a part of SEM. Search engine optimization is the act that optimizes HTMl and other factors of your website to attain higher listings than competing websites.

Search engine optimization is cheaper as compared to search engine marketing. They provide long-term solution for increasing the qualified traffic and help to generate inquiries from customers that ultimately increase the sales. Whereas search engine marketing is broader than SEO as it includes in it SEO along with other components that helps to improve the appearance of your site in search resultant pages like paid listing and inclusion.

SEM is more expensive and target oriented than SEO because SEO is free Exclusion of your time and is more oriented in producing better free search listings.

One of the biggest differences between SEO and SEM is that SEM is almost guaranteed and is immediately placed whereas SEO requires more work with proper monitoring and a lot of patience in order to produce results.

In spite of having lots of difference, SEO is directly related to SEM because without SEO implementation of marketing techniques will not be able to achieve their desired goals.

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