How wells76 started their logo design journey

Company name

LIFT / Retail Marketing Technology

Overview

LIFT / Retail Marketing Technologies is a point of sale suggestive selling technology that helps retailers up-sell an additional item to every shopper.

LIFT / Retail Marketing Technologies offers the customer highly relevant up-sell choices at the cash register. The offers are communicated by the cashier and by a digital flat screen display. Offers are based on what the customer is currently purchasing.

----- NOTE TO DESIGNERS -------
We just ran a web design contest and halfway through decided that we need to change the name of the company. We like the website design finalists and are are going to award a winner. All of the branding information given for the web design contest is still accurate, only the name of the company is different...and now we need a new logo.

Requirements

What do you hope to accomplish with your new identity?
Create iconography and imagery that communicates the essence of our business proposition – our solution provides a lift for everyone that touches it – sales and operational lift for retailers, volume lift for advertisers, experience lift for shoppers.

What type of logo would you like?
Intuitive, professional, memorable

Do you have any colors in mind for your logo?
At least one mock-up using Blue (RGB 0 0 255) and Orange (RGB 255 165 0). We are also open to other color palettes. We would like to see a design that incorporates warmers active colors like red instead of blue/orange

What is your tagline or slogan? [This is not yet final but communicates the essence of LIFT]
Lift your expectations. Lift your business. The lift your business needs.

What is the overall message you are trying to convey to your target audience?
Basket-Smart, Shopper-Centric, Retailer Friendly Suggestive Selling POS Technology for C-Stores

Where will your new logo be used?
On all marketing collateral including business cards, web-site, printed selling materials, digital presentations.