GameQ

GameFly asked us to create the world’s first ‘free’ mainstream gaming magazine app….and so GameQ was born to critical acclaim.

Objectives

Create an independent, authoritative editorial voice

Create a new content channel which engages core gamers

Drive usage of GameFly’s services with current subscribers and acquire new subscribers

Build a marketing platform not only for GameFly, but also GameFly’s publishing partners

Increase customer loyalty

The Solution

GameQ was created firstly as an iPad only app then we branched out to Android tablets and finally all mobile devices plus a web app.
Beautiful imagery, fun interactions and compelling content combined to create a visual feast which rose up the rankings as a 5 Star app on the stores