content marketing

In my career in marketing and public relations, I have worked side-by-side with many executives looking to expand their profiles as thought leaders. We’ve created and executed plans that drive new business leads while helping their companies stand out in the crowd. The specifics of this work depends on one’s industry, position and specific goals, but there are […]

In recent posts, I’ve talked about upcycling content to keep your marketing calendar fresh and how to create a virtual team to help you crank out that content. Looking for more ways to inspire your marketing content? Sometimes the best ideas come when you begin the creation process using an existing template. By following a templated approach to writing, […]