BlackBerry: BBM will be pre-installed on certain Android phones

BlackBerry announced this morning that BBM will be pre-installed on some future Android phones. Android models made by OEMs like Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will come with BBM pre-installed in Africa, India, Indonesia, Latin America and the Middle East. Additionally, the troubled Canadian manufacturer will continue to offer BBM through the Google Play Store.

BBM allows users to chat one-on-one or in groups as large as 30 people. Eventually, BlackBerry will add Video Calling and Voice Calling to the app. Unlike other messaging apps that use a username or email address, users are given a PIN number which they use to initiate or accept conversations.

"It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing. We're thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled."-Andrew Bocking, Executive VP, BBM

Agreed. I find it interesting that when you have BBM installed it will slowly blow up in memory usage even if you haven't used the thing. All the apps I have running in the background don't even do this. I've notified BlackBerry but haven't heard a thing from them.

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