Optimize Your Podcast to Reach More People

Jun 18, 2019

We’re going to be really meta today and talk about optimizing your podcast, while you listen to a podcast. So whether you have a podcast or maybe you want to create a podcast soon, this episode is for you!

Now if you are someone who’s thinking about starting a podcast, I have just the solution for you: Content to Clients.

As we’re talking about optimizing your podcast today, we’re going to talk about four different things you can do. This is really to help you get the most mileage out of each podcast episode, because I don’t know about you, but I don’t have time to be creating content that doesn’t convert to more clients or more email subscribers. And the more people we can reach, and the better we can make our podcast, the more likely we are to see more conversions.

or listen to it here:

Transcript

So, first as we talk about optimizing your podcast, let’s go straight to what you might be thinking already: SEO.

If you listened to last week’s episode, I mentioned that I also post my podcast episodes on my website, as blog posts. Regardless of whether or not you do that, it’s important to optimize your podcast episode titles to increase the chances of your content pulling up in searches online. I’ve talked about SEO in-depth on here and on my YouTube channel, but just as a refresher, the easiest way to optimize your episode is to think about what people actually search, and to be as specific as possible.

So for example, instead of just naming your episode, 5 Workout Tips, it would be better as 5 Lower Body Workout Tips for Women. I’m specifying what type of workout and who it’s for. If you are ever discussing something specific like a brand, a supplement, a particular way of eating, a place, etc., that’s important to include in the title as well. You don’t have to make it an overly long title, or keyword stuff it. Just don’t even mess with that.

Moving onto the second step: make sure it’s available on multiple podcast platforms.

I first want to clarify that this does not mean posting your podcasts on YouTube, because that’s not effective. But, you should be able to distribute your podcast to multiple platforms like iTunes, Spotify, Stitcher, iHeart Radio, etc.

I use Audioboom to host my podcast, and they make it very simple to distribute to all of these platforms, and I’m sure other hosts are similar. Even if I’m not actively listening to podcasts on these other platforms myself, there’s potential for other people to find me there. My podcast is available on a few different platforms, and I really only mention that it’s available on iTunes or Spotify, just to not overwhelm people.

While we’re talking about podcast distribution, I think it’s important to also mention social media distribution. It’s not the easiest to share an episode link from iTunes, which is another reason I like to have my podcast episodes on my website – it’s much easier to share a blog post on social media! So, be sure you’re sharing new podcast episodes on whatever social media platforms you use… Facebook, Twitter, Linkedin, Pinterest, or Instagram.

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Speaking of posting podcast episodes blog posts, that leads me into the third step: getting the episodes transcribed.

Now this is not sponsored, but I am a huge fan of using Rev.com.

To get your podcast episode transcribed with Rev.com, all you have to do is upload the podcast file, pay the $1/minute fee upfront, and then once your order is submitted, you just wait a few hours and your transcript will be in your inbox! You can also include a glossary of terms to help out the person transcribing your podcast, if you’re talking about anything with a really weird or complex name. The final transcript will come in a document so you can just download, copy and paste it into your blog post.

Again, if you listened to last week’s episode, we talked about the SEO benefits of posting videos on your website. Transcribing your podcast episode gives Google more data to index for your website. And, if someone comes to your site and doesn’t love listening to podcasts, they have a blog post to read because of your transcript. Not to mention, you can also use some excerpts from your transcript to create Instagram captions as you share about your episode.

And finally, the fourth way we can optimize your podcast is by creating audiograms with Headliner.

There are a few different apps out there to create audiograms, but Headliner is the app that I use and am familiar with, and I have some tutorials over on my YouTube channel, if you’re interested. (You might also like to hear how YouTube has changed my business!)

Audiograms, to be clear, are the clips you see on Instagram with a still image and audio waves that move as you hear someone speak in the background. The reason I’m bringing these up today are that they are a more dynamic way to share your podcast episode! You can share a clip and give people a sneak peek into the podcast content, and hopefully if it’s a good clip, that will intrigue them enough to go and listen.

When people are thinking about starting a podcast, most people think just about their microphone and topics. But, it’s everything that you do after recording that can really make a difference. So just to recap, optimize the title of your episode, share it on multiple platforms, get the episode transcribed, and share audiogram clips on social media. (Be sure to share your episodes when you are on someone else’s podcast, too!)

If you have any questions about podcasting, or content creation, feel free to DM me on Instagram @jesscreatives.

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