This high-profile project was conceived and developed to showcase sustainable thinking and practices.

The resilience and pollinating nature of the dandelion inspired the concept for the street. By abstracting it to pure geometry, the flower now suggested community, an economy, and the spreading of ideas – all key to sustainable thinking.

A visual identity for the project evolved and it borrowed from street typology.

With sustainability being such a complex topic, the concept of the street was also inspired by the ‘big picture’ thinking of earthwork and land artists. Two massive dandelion designs would become the entrance portals of the street.

The communication evolved into a uniquely crafted urban poetry for the pedestrian; engaging words were selected that inspired interpretation. New materials such as recycled glass were introduced.

Wanting to prompt thoughts about the future of sustainability, ‘BEYOND’ and ‘MOMENT’, were etched into the concrete and filled with the recycled glass.

Solution

Copywriting

Environmental and Signage Program

Graphic Systems

Visual Identity Program

Synopsis

This high-profile project was conceived and developed to showcase sustainable thinking and practices. It seemed incumbent that any signage and permanent communications for the passerby should too, echo sustainable thinking and avoid predictable signage outcomes. Focussing on the user’s experience provided the means for how to bring content and messaging to the visitor and a signless street was introduced.

By positioning messaging in the ground, the street ‘became’ the sign. The communication evolved into a unique urban poetry for the pedestrian and new materials such as recycled glass were introduced. Coming together for the World Urban Forum, the project went on to receive many accolades including two national design awards: A National Award of Merit and the Silver award from the Design Exchange Awards presented by the Globe and Mail.

Testimonial

Sustainability Street is an incredible achievement. You deserve our gratitude for taking this project so seriously and being so committed to the intent of demonstrating sustainability.

It has truly been an accomplishment on the design firm to develop this street. Congratulations on so successfully implementing the communications component of this project. I wish to to extend my gratitude to you, your hard work and dedication to the vision of UBC sustainability street.