Blog

Everything about this piece for Replenish Cleaners is beautifully brand-centric in its economy. Green marketers and sustainability officers take note: How you tell your story is as important as the story itself.

The only green buzz kill here is that I went to their online store only to find this start-up out-of-stock. Their green marketing must be working. Now they just need to build more of a sustainable supply change if they’re going to grow in this environment. There, I got in all of my keywords while prodding them on to success.

[...] Price + Product + Promotion – Place = Failed Success? No marketing mix equation is complete without strong considerations of all P’s as Park Howell demonstrates in his blog: The only green buzz kill here is that I went to their online store only to find this start-up out-of-stock. Their green marketing must be working. Now they just need to build more of a sustainable supply change if they’re going to grow in this environment. (Howell, blog) [...]