Five profiles for protein-rich product development

ROCKVILLE, Md. — Wild boar as a menu option and nut butter items on retail shelves are just two ways the food and beverage industry may tap into the protein-rich product trend, according to a report from Packaged Facts, Rockville, Md.

“There is general agreement among health professionals and nutritionists that the typical Western diet includes enough protein to ensure proper growth, immune, heart and respiratory function,” Packaged Facts said. “The current upsurge of interest in protein goes beyond the importance of protein to basic nutrition to specific roles in enhancing our quality of life: weight management, athletic recovery and maintaining strength and muscle tone for good health in later life.”

Companies may tap into consumer demand for protein through the following profiles:

• High-protein drinkable and macho yogurt: Niche segments such as drinkable yogurt and kefir and yogurt marketed to men are taking a bigger share of the US yogurt market. Packaged Facts expects that market may hit $9.3 billion by 2017.

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