This study focuses on causes of conflict in a situation least expected: cruise ships. This analysis illustrates the structure of cruising propaganda and how it is linked to oceanic mythologies. Then, the study reveals the connection between humans and the sea, based on the wide mythology and one's empirical experience on a cruise ship (as well as on a liner, cargo or military ship).
In a touristic context, this study focuses on the subject of encounter with The Other which, from point of view of the tourist, refers to the locals of the visited destinations, other tourists and mainly the customer service representatives of the cruise lines. The final analysis demonstrates relevant conflicts on board a cruise ship experienced by several informants. The ultimate objective of this study is to understand the causing structures of conflict such as the space, subordination, social roles, social classes, etc.