WII 032: Bernadette Smith Helps You Book and Plan Same-Sex Weddings

Wanna learn how to market your planning business to same-sex couples? Wanna learn how to plan same-sex weddings the right way?

If so, then you’re gonna love this podcast episode!Bernadette Smith is the founder of 14 Stories and the Gay Wedding Institute. She’s a published author, speaker, and expert in the field of LGBTQ weddings. With 14 years of industry experience, Bernadette has served as an invaluable resource and advisor for Timeline Genius — helping us craft our own same-sex timeline templates.

In this interview, Bernadette shares concrete principles and tactics that will help you attract same-sex couples as clients. And she gives you a playbook for doing an exceptional job of planning LGBTQ weddings.

Here are some of the valuable points Bernadette addresses:

How traditions vary when planning same-sex and opposite-sex weddings

How a lack of gender roles impacts the wedding timeline

The best way to phrase questions on a client questionnaire

The importance of considering family roles when planning same-sex weddings

How to market yourself to the LGBTQ community

Where to place an anti-discrimination policy on your website

Why your website language might be turning away LGBTQ couples

The best marketing channels for acquiring LGBTQ couples as clients

Her most valuable piece of advice for achieving success as a wedding planner