This season, transform your favorite holiday treats, menus and gatherings with the perfect unexpected ingredient: Kellogg's cereal! Kellogg's is partnering with cookbook author and culinary expert, Padma Lakshmi, to host a cereal-centric baking competition and
crown the next "must-make" holiday dessert. Lakshmi will host Kellogg's Holiday Baking Challenge at Kellogg's NYC Cafe and judge desserts made by four finalists.

Using their creativity, bakers will feature one or more Kellogg's cereals as a key ingredient in their dish, making the holidays even more delicious. The Kellogg's NYC Cafe will be transformed into a modern "bake shop" to inspire the bakers and their creations,
showcasing the deliciously endless possibilities that can come from an item everyone has around like cereal.

"As we've seen at the Kellogg's NYC Cafe and on social media, people love to play with cereal and explore fun, new ways to create with it," said Aleta Chase, Kellogg's Marketing Director. "What better way to celebrate than by using cereal in your holiday
baking!"

The competition will take place on Dec. 12 and Lakshmi will be in attendance to taste each cereal-themed dessert before announcing the winner. The winning baker will receive a one-of-a-kind trophy and their recipe will be featured at Kellogg's NYC Cafe and
on KelloggsNYC.com to be recreated anywhere.

"I'm excited to see what yummy treats folks come up with for the holidays with these great, iconic Kellogg's cereals," said Lakshmi. "In my own recipes, I've often used Rice Krispies and Corn Flakes in both savory and sweet dishes. They're perfect for fun in
the kitchen with the whole family."

To enter Kellogg's Holiday Baking Challenge and for additional details, bakers can visit www.kelloggsnyc.com/holiday and submit an entry by Nov. 9. Kellogg's NYC Cafe is located at 31 E 17th St. in Union Square.