Posts Tagged: vintage makeup

Cheryl Tiegs was a fresh-faced, natural looking model in the 1970s. With her California girl looks, she was the perfect face for Cover Girl’s Clean Make-up line. Clean Make-up was supposed to stay fresh as sunshine and look natural as all outdoors, while being infused with Noxzema medication to fight germs. Unfortunately, Cheryl now has… Read more »

Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »

“Kiss him in his favorite flavor.” This is a really hip and groovy 1971 Yardley of London ad for Slicker Lip Polish. More specifically – Lip Licks: Give him a lick. A sip of your lips. Be free with your flavors. Lip Licks came in all sorts of fruity flavors; Raspberry, Orange, Strawberry, Peach, Mint… Read more »

“New from Paris. Turbulent, seductive colours for lips and nails.” Chanel, in the 1980s, was emerging distinctively under its fashion designer Karl Lagerfeld. This 1985 ad shows deep, bold RED lipstick and nail polish, as befitting the shoulder-padded-power-suit-wearing style that was so chic in in that era. Chanel Red remains a classic to this day,… Read more »

Olivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet, was also a Yardley of London model in 1969. Her flawless English Rose beauty was a perfect fit for Yardley to advertise all the fab mod makeup products that they were producing at the time. It was an excellent opportunity to parlay her… Read more »

I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »