Software & Technology

Gambit Mobile Launches Lead-Generation Platform

NEW YORK
— Gambit Mobile Inc. unveiled
Tuesday its mobile solution Cars2Go
,
a lead-generation platform for new and used cars for auto dealers.

This platform uses
the mobile channel to generate significantly higher lead conversion ratios (up
to 22 percent) and includes integration with DMI data and other non-DMI dealer
data. This means dealers receive more actionable leads, increased lead
conversion rates, and a more cost-efficient
marketing channel for new- and used-car sales.

“Cost-efficient,
turn-key and
lead efficacy
are
the three elements we focused on as we engineered the platform,” said Ron
Galardi, CEO of Gambit Mobile Inc. “The Cars2Go platform powered by Advanced
Mobile Solutions — in combination with our ability to leverage the mobile
channel — is set to generate more floor traffic for dealers in one of the most
challenging times for the auto industry.”