Amazon Launches in India as Junglee

Amazon, the internet shopping giant has sprouted it’s offshoot in India as Junglee. Amazon decides to try a different tactic to woo Indian customers from competing websites like Flipkart and Infibeam by acting as an yellow page where big and small retailers can upload their catalogues and sell their products.

Amazon does this so that it can boast a wider variety of products than it’s competitors.

If you want to buy something from Junglee, you do not but it directly from Amazon but from the seller’s website. Also the seller is responsible for shipping, offers, refund policies. This means that you will have to check the policies of the different seller sites.

Since Junglee acts as a comparision engine, we can see how well it performs with two other popular services, indiabookstore.net and mysmartprice.com. The first book tested was Stephen Hawking’s The Grand Design, in IndiaBookstore, the lowest price was found on both Junglee and Indiabookstore.net, as both check prices from nearly the same sites.

Junglee includes stuff from small merchants, which will help India to move towards e-commerce better.

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Srikaanth

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