Following its larger sibling’s success, the Jaguar E-Pace will be revealed on July 13 and according to AutoCar, it has a confirmed starting price of less than £28,500.

Now is a good time for manufacturers to release more SUVs with segment sales on the rise compared to last year. Jaguar alone saw a 83% increase in global sales for the 2016/17 year and leading the charge was the F-Pace.

Following suit is the smaller E-Pace which is expected to surpass its larger sibling and compete against the BMW X1 and Audi Q3, both of which boasts sales numbers in the six digits. Making it more appealing compared to the Q3 is a competitive MSRP of less than £28,500, thought that’s around the same price as the X1.

Moving its LR-MS steel platform are 2.0-litre four-cylinder petrol and diesel Ingenium engines with a 237bhp 2.0-litre diesel and a 247bhp 2.0-litre petrol made available in the higher trims. Those interested in one can get an E-Pace with either front or four-wheel drive and choose between a six-speed manual gearbox and an eight-speed auto transmission.

Following the initial release could be a rumored hybrid variant, a first for Jaguar. If proven to be true, the hybrid E-Pace will most likely share the ‘MHEV’ system already used in the Evoque and Discovery Sport, a system that combines a motor with a three-cylinder 1.5-litre Ingenium diesel engine.

The E-Pace will be fully unveiled next month and it is expected to go on sale late this year or early 2018.

That's very affordable for Jaguar and I can see why the company is claiming that it'll outsell the F-Pace. Though I will have to see the specs of the base level 2.0-litre engine and compare the pricing to the higher trim 247bhp version. If it's not too far off from £28,500 then you may as well pay a bit more for that power boost.

If we directly convert £28,500 to USD, then the E-Pace would be competitively priced under BMW X1 and Audi Q3, just slightly. Jaguar most likely wants to drive up their sales volume with the E-Pace and they probably could achieve their goals with such a low MSRP.

Would definitely help if you would have posted the conversion price in USD....

But if it's on par or slightly under the competition, it's a win. Anything over the competition and it could definitely do a lot of damage to sales for them obviously. Can't see this having any issues selling though as the F-Pace did a great job itself.

Would definitely help if you would have posted the conversion price in USD....

But if it's on par or slightly under the competition, it's a win. Anything over the competition and it could definitely do a lot of damage to sales for them obviously. Can't see this having any issues selling though as the F-Pace did a great job itself.

Direct price conversions are never exact so what the poster above you mentioned gives a much clearer picture. Since you live in the US, go on the sites of those car makers and compare what vehicles in this segment go for. Jaguar typically stays well within the range of those.

Looking at the current conversion rates, the E-Pace could start at around $32,237 USD. But that's not taking in account shipping fees and maybe it'll be priced under $30k for the U.S. market too. Direct conversions aren't always accurate.

Direct conversions are never accurate but it'll at least give you some sort of idea. Obviously you have to take in account that fees and taxes do vary region to region but you won't be using that conversion price as a direct reference. That conversion is actually around the competition though haha.