Lawn Care Marketing & Post your marketing material for review!

I was doing some business reading and found an article on skateboarder and entrepreneur Rob Dyrdek. In it, he is asked about social media.

You've been pretty effective with social media. That is something pretty much any company can try to replicate. How important is that for you and your brands?

I don't think it's very important.

Really?

I don't think so. I think it's one of the biggest, overhyped things in all of media today.

There is more to the story and if you get a chance, read it. But really when you look at this social media thing, the majority of it is just crap. It's marketers tweeting to marketers tweeting to marketers.

As Rob says in the article, the effectiveness of it is minimal. Keep in mind too, this is a guy who has his own show on MTV and is plugged into the social media world.

If he is saying this, how effective is social marketing going to be for your lawn care business?