LOS ANGELES, July 6 /PRNewswire/ -- Leading fashion designer Sue Wong announced today the launch of "Eat Pray Love by Sue Wong," a luxurious ready-to-wear collection inspired by the highly anticipated film Eat Pray Love, in theaters nationwide on August 13, 2010. The line will launch nationally in August 2010 as a special limited edition collection for fall 2010, available in fine department stores such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Nordstrom's, Lord and Taylor and Dillard's, as well as on www.saks.com, www.bloomingdales.com and www.SueWong.com.

(Photo: http://photos.prnewswire.com/prnh/20100706/LA30531)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100706/LA30531)

"Eat Pray Love by Sue Wong" will feature pieces influenced and inspired by the story's focus on the beauty and exotic essence of India and Indonesia, specifically, rich colors and textures, exotic flair, and intricate embellishments. Known for creating gowns with exquisite details and superior handcraftsmanship, the limited edition "Eat Pray Love by Sue Wong" collection will mark the first-ever separates collection created by Sue Wong. Sue Wong's goal in creating the line, which closely mirrors her own personal style, was to design chic-yet-comfortable pieces that could be worn on a wide range of occasions.

"When I read Eat Pray Love, I immediately identified with the story, as many aspects of Elizabeth Gilbert's journey were synchronous with my own personal odyssey," said designer Sue Wong. "Because of the immediate connection I felt to the story, as well as its emphasis on the culture, philosophy, and, in particular, alluring mystique of the East, I was able to create a collection that was striking, exotic, and timeless, and organic to the journey in the book and forthcoming film."

Liz Gilbert is a modern woman on a quest to marvel at and travel the world while rediscovering and reconnecting with her true inner-self in Eat Pray Love. At a crossroads after a divorce, Gilbert takes a year-long sabbatical from her job and steps uncharacteristically out of her comfort zone, risking everything to change her life. In her wondrous and exotic travels, she experiences the simple pleasure of nourishment by eating in Italy; the power of prayer in India, and, finally and unexpectedly, the inner peace and balance of love in Bali. Based on an inspiring true story, Eat Pray Love proves that there really is more than one way to let yourself go and see the world.

The film is directed by Ryan Murphy and produced by Dede Gardner. The screenplay is by Ryan Murphy & Jennifer Salt, based on the book by Elizabeth Gilbert.

ABOUT SUE WONG

Sue Wong lives for one thing: To spread glamour and beauty! Alluring and evocative, a Sue Wong design often echoes period style while remaining modern and utterly of the moment. Whether suffused with the sensuous Hollywood glamour of her muses --- Garbo, Dietrich, Lombard --- or steeped in the mystery of a Moroccan seraglio, her creations teem with romance and a restrained opulence. Capturing that spirit with accessible designs of exceptional glamour and beauty, Sue Wong has found a calling she revels in, as couturier to everywoman. Her collection enchants as it empowers, leaving a trail of speechless romantics in its wake.

The Sony Pictures film license was brokered on behalf of Sue Wong by Jane Putch of Eyebait Licensing & Management.

ABOUT SONY PICTURES

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.