Benoit Mandelbrot first used the term ‘fractal’ in 1975. He discovered that simple mathematic rules apply to a universe of ‘realities’ that looked visually complex or chaotic.

`I see nobody on the road,’ said Alice.`I only wish I had such eyes,’ the King remarked in a fretful tone. `To be able to see Nobody! And at that distance, too! Why, it’s as much as I can do to see real people, by this light!’