How a brand can get former competitors to put their shoulders under one new company

In shortThe headquarters of the Kennemervis Group decided to merge three existing companies in the group. Competitors! Brandlab was asked to create a Brand DNA and merge plan for the newly to create company so that the change would go smoothly. This was a great job. We created a name, a logo, the corporate identity, brochures, truck design and website. But the real fun was to create the merge plan script and the internal communication campaign that had to make sure these old competitors wouldn't kill each other, better even, would work together. The launch was a great success and the new company already is recognized as the leader in the category.