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In the run up to the FRONT ROW Fashion Show and Performance Art event we are taking an exclusive insight into our designers' work, starting with

Karma Gedden: edgy rebellious chic

(interview by Bevali Francis)

Karma Gedden is a new and exciting fashion label being
launched this year by Caragh Jane Logan. Caragh, a resident of Hastings,
has been busy the last ten years singing and song writing. She studied
textiles at university and, having always been interested in fashion,
she wanted to rekindle her passion for design and so, dipped her toe in
the water by showing and selling some of her work at The Brighton
Designers’ Market last year. Enjoying this experience she decided to
create her very British eccentric brand, the wonderfully named, Karma
Gedden.

Caragh has already made her first collection for the label and has been busy shooting stylish photos of the finished clothes.
“I make clothes that are individual, luxurious and chic”, Caragh
explains. “I don’t follow fashion trends, I make things that are fresh
and exciting. Each one of my designs is unique because of the way I work
and the materials I use. I like to deconstruct everyday things such as
rubber, silicon cable and plastics and then re-construct them into
something unexpected. It is often the feel and the look of a material
that informs my design choice.”
Her creative song writing background also helps create her design
ideas. As a natural storyteller, her ideas are often conceived in a
story form, thinking through a whole concept in a dream-like sequence
where her ideas evolve. For her latest designs, she has taken the
traditionally male tie and turned it into clothes that move beautifully
around the body. Caragh likes the way the tie gravitates towards the
ground and has made clothes that sculpt around and complement the body.
She also uses the ties because she loves the way the patterns and
colours blend together, creating an artistic colour scheme.
“Using a tie in this way”, she says “feels anti-establishment. My
work is very sculptural and each piece is individual. I want to sell
this range in shops known for their design integrity and quality. I
would like to supply Harvey Nichols and Selfridges in the future.”

You can also order directly from her and she will use your colour
palette requirements to make you an original Karma Gedden garment.
As well as spending lots of time developing a website to create an
online presence for Karma Gedden, Caragh is buzzing about her next
project, which will be to make an eight piece collection for this years
Front Row Fashion Show at the De La Warr Pavilion in November.

“Without giving too much away, my collection has the title Circus Of The Mind and I can’t wait. I am planning a theatrical catwalk show and I am really excited about it.”