Recherches les plus fréquentes

Vos recherches précédentes

Pages récemment visitées

The Intricate Task of Reaching Consumers During the Coronavirus Pandemic

The Intricate Task of Reaching Consumers During the Coronavirus Pandemic

B2C companies need to take marketing off autopilot and strengthen customer relationships.

Par Andreas Dullweber et Beth Myers

19 mars 2020

min

Etude

The Intricate Task of Reaching Consumers During the Coronavirus Pandemic

en

People around the world are grappling with greater stress. Besides worrying whether they’ll contract Covid-19, they’ve also watched their investments get pounded and their work and home situations get way more complicated.

In such times, many businesses struggle to reassure and support their customers. Explaining and providing their differentiated value can be even harder.

Senior executives of consumer businesses need to take marketing off autopilot and pursue four imperatives during this period.