Image Consulting Involves More Than Stylish Clothing

By: Lynne Marks|17 May 2016

Please take a moment to read the press release we submitted in May, sharing the importance of Image Consulting in today’s world.

Image consulting has long been wrongly framed as the way to teach professionals how to “Dress for Success”. In reality, image consulting involves far more than selecting outfits and using the right makeup. Image consulting is the practice of constructing a person’s entire image — from their nonverbal communication and interpersonal skills to their online behaviors and interactions; their complete appearance.

“With the advancements in technology, crafting one’s image is more vital than ever,” London Image Institute Director, Lynne Marks explains. “Your image is made up of your appearance, your behavior, and your communication skills.”

Children today are growing up in a society filled with technology that eliminates the need for face-to-face interaction. With this in mind, Lynne Marks would argue that the need for image consulting is greater than ever.

“People no longer acquire the necessary communication and behavioral skills needed in the workplace and throughout life. We can communicate with a friend halfway across the world via email, social media, and more. This makes it easier than ever for your appearance, behavior, and communication skills to be seen and experienced by numerous people in a short amount of time. Your personal appearance and your online ‘appearance’ should not differ!” Marks clarified.

Marks serves as the President of the London Image Institute, the leading image consultant training program available worldwide. The comprehensive training courses provide students with thorough training on how to become a professional image consultant and launch their own businesses within the industry.

Marks went on to discuss how the rise of social media, rapid communication technology, and other advancements are forcing a high demand for image consultants. “People are beginning to realize that they cannot sit behind a screen. They need to interact with others, communicate properly, and present themselves in a professional manner. Image consultants do more than pick out clothing for people — we help them make a resounding and lasting first impression.”