3 Important Keys for Writing Great Sales Copy

It’s not easy to write great sales copy. There are many
things that you have to do well in order to have sales copy that converts a
high percentage of readers into customers. While there are many keys for
writing great copy, 3 important keys for writing great sales copy are to
write to your audience, to play on the emotions, and to focus on the
benefits for the reader.

Write to Your
Audience

The first of the 3 important keys for writing great
sales copy is to write to your audience. You want to have a specific person
in mind when you write your copy. Therefore you need to know exactly who
your potential customer is. You need to form a picture of the ideal customer
in your mind and then you need to write directly to that person.

When you write to your audience it will become
personal for each individual who reads the sales copy. Making it personal
will help the words to touch the reader and that will help make more people
buy what you’re selling.

Play on the Emotions

Most of the time people buy things based on emotion.
Therefore, the second of the 3 important keys for writing great sales copy
is to play on the readers’ emotions. You want to tap into their emotions and
the best way to do this is to write about things that the reader will
identify with. Then you should paint a picture for how great a certain part
of the reader’s life will be if they buy what you’re sales letter is
selling.

Focus on Benefits to the Reader

Finally, another important key for writing great sales
copy is to focus on the benefits to the reader. You don’t want to simply
tell the reader about the great things that a product or service does. You
want to take it a step further for the reader. You want to tell the reader
what these great things will do for the reader. You want to tell the reader
about the benefits. Don’t just tell what a product does; tell what the
product does for people.

3 important keys for writing great sales copy are to
write to your audience, to play on the emotions, and to focus on the
benefits to the reader. Obviously there are many other factors as well. But
these are 3 of the most important ones. Be sure to always remember these
keys when you write sales copy.