If you aren’t promoting your property management business using social media, you’re missing out. Building an online presence requires more than a great website and paid ads, social media is one arena where you can put inbound marketing principles into action.

Property management marketing has changed. Search Engine Optimization (SEO) is still an integral part of reaching your customers, but your customers will look elsewhere if you don’t produce high quality, helpful content that meets their expectations. Yes, keywords matter, but if your content focuses too much on keyword placement, your customers are going to consume content from a site that doesn’t appeal more to search engines than it does to them.

Property management is a specialized field that requires above average intrapersonal skills, patience, and organization. Choosing to run a property management business means hard work and perseverance, but it is also very advantageous. With all of the heart you put into your property management business, you should be sure you are not leaving money on the table. Here are six things you should review in your internal operations to tighten up your earnings.

Here’s what you need to know.

The Ins & Outs of Make Readies

Do you dread make readies because they are inefficient, taking from your bottom line? Successful property management companies create a workflow for their staff to follow to minimize the time a property is in the make ready stage of the property management lifecycle. While each property management company is going to have different needs, here are four elements we have found that help successfully turn a property on a dime for everyone.

Generating leads is an important part of continuing to bring in new business to your property management company. New business leads should always be a focus because over time property owners will sometimes move on, or sell their property.

Pitfalls to Avoid

The move-out process can be as pain-free as the move-in process if you are prepared ahead of time. Well documented workflows and expectations make it easier for everyone involved to plan and meet expectations. The best part is, once you build the process, you can use it every time - spending a little time now to save time when you have a move-out.

Property Management is a Help Desk Business That Happens to Manage Real Estate

When you look at the day-to-day tasks of property managers, it quickly becomes clear that they are operating a customer service help desk. Your staff spends the majority of their time fielding tenant, owner, and property issues. To be successful in property management, it is critical to have a highly-tuned customer service machine.

What does that actually mean? Well, it means that you will need to look at your business differently. Communication with owners and tenants, your ability to manage outstanding tasks, and your efficiency in handling your operations will be the deciding factors in how successful your property management company will be.

If you don’t already have a marketing plan for your company, you need one. Successful property management marketing will help you bring in new business, continue nurturing the trust of your current customers, and set you ahead of your competition. How do you get ahead of your competition in an age of marketing saturation?