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Sunday, February 15, 2009

This book was originally inspired by my desire to give eachof my five children a gift. I figured if I could teach themhow to make money for themselves, then I would be givingthem a great gift—truly one that would keep giving. I alsofigured that if I could explain how to make money in termsthat even my kids could understand (the ones already insixth and eighth grades, anyway), then I could pretty muchteach anyone how to be a successful stock market investor.While the concepts covered in this book may seemsimple—perhaps too simple for sophisticated investors—each step along the way is there for a reason. Stay with it,and I assure you the payoff for both beginning and experiencedinvestors will be huge.After more than 25 years of investing professionallyand after 9 years of teaching at an Ivy League businessschool, I am convinced of at least two things:

1. If you really want to “beat the market,” most professionalsand academics can’t help you, and2. That leaves only one real alternative: You must doit yourself.Luckily, that might not be such a bad thing. Asimprobable as it may seem, you can learn to beat themarket. Through a simple, step-by-step process, thisbook can teach you how. To help you along, I haveincluded a magic formula. The formula is simple, itmakes perfect sense, and with it, you can beat the market,the professionals, and the academics by a wide margin.And you can do it with low risk. The formula hasworked for many years and will continue to work evenafter everyone knows it. Although the formula is easy touse and will not take much of your time, it will work foryou only if you make the effort to fully understand why itworks.Along the way, you will learn:• How to view the stock market• Why success eludes almost all individual and professionalinvestors• How to find good companies at bargain prices• How you can beat the market all by yourself

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