If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they on Facebook for real or are they really on LinkedIn ? 'This is the next in the series, including Are you a social media forager? This one’s about hunting.

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Unless you are a celebrity, most business professionals can’t build a brand just by tweeting or posting on Facebook. Ignite the brand.

'There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing

personal account is one thing, but if your account indicates a company affiliation or states you are a PR or media relations specialist , it should reflect your name. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ii) If you’re the PR lead behind company account(s) make that evident in the Bio. cdnpoli.

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BIZNOLOGY

JULY 31, 2012

[Build, Companies] Do you have a handle on your online reputation?

But, unless you’re currently burping up a storm or feel one welling up in your gut, and you have the time, the technical prowess, a feeling of passion for getting in there all fisticuffs, you can start building your online foundation right away and for free — yes, free (treasure, not time — nothing’s free and this is going to take a lot of your time, especially up-front).

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BIZNOLOGY

MAY 27, 2013

[Build, Companies] 5 Ways to Get the Most From Google+ Communities

It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Collect inspiration for blog content, present your company’s product, or simply deepen your relationship with members of the community. Tag Your Posts.

Not only did online marketing become actual work for which companies had to employ staff or a specialized agency, but now clients, customers and consumers could also praise or bash their brands, products and services. Imagine this scenario: a company has built a website and used newsletters to build an opt-in database with whom they communicate regularly. They are cutting edge, so they also have a LinkedIn group, Facebook page and Twitter account. The result is that this company takes the “informed decision that mobile does not work for them.
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Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. Tools like Skype are not just being used for internal chats, I connect and have short conversations through chat and video with Skype all the time with people interested in Social Selling University and InsideView. InsideView is being leveraged by sales people to build territories, create watch lists for trigger events and identify social networks that their prospects and customers and active in.
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[Build, Companies] Steve Nicholls on Social Media as a Crucial Component for Success

LinkedIn, for instance, is very useful for the creation of a professional hub of current and past co-workers, who become <em>connections.</em> </em> These in turn can link you to their own connections so that you become at the center of a web of professional connections – generating a lot of opportunities for network-building. Next to that, LinkedIn Answers allows users to ask business-related questions to their network as well as the bigger LinkedIn hub. Today, a business is no longer sustainable without an effective social media agenda.
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Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers. Many social media monitoring tools exist but most companies need to focus on developing business processes, social media guidelines and to glean insights from such monitoring activities. 5. Building Longer Term Customer Relationships. In 2011, marketers will not invest in what’s cool, they’ll invest in opportunities to build relationships.
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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
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