Nokia Pulls Out Of Japan

There are huge places and markets where nokia has extended its presence and it has raised its claim to an extent that it is sheer monopoly dominance. But it’s hard to imagine if there is a market that would force Nokia to even move out to pull of its loses. Here is the market anyways, that’s made nokia do so., Japan. Nokia never had a huge presence there anyway [the total market presence was only close to 1%., phew are we talking Motorola or Nokia].

“In the current global economic climate, we have concluded that the continuation of our investment in Japan-specific localized products is no longer sustainable,” Nokia executive vice president Timo Ihamuotila said in a statement.

He added that Nokia’s Japanese business would concentrate on research, development and sourcing for the global market as well as specific projects such as the Vertu brand
“Nokia is facing global earnings problems and many other issues, and this shows Japan was a low-priority market at a time when they are shoring up global operations, even though it may still be attractive,” IDC Japan analyst Michito Kimura said.

“I’m not very surprised by the decision.”

The move was still rather abrupt as NTT DoCoMo Inc, Japan’s biggest mobile phone operator, said just this month that it would sell a new Nokia smartphone as part of its product line-up for the winter shopping season.

So Nokia just pep up and spend more on research and get us better phones. Don’t waste on a market that doesn’t know your worth.

Hi,
Just to add to what you are saying, Nokia is not completely pulling out from Japan. The company has tied up with NTT DoCoMo and will only be selling its premium phones like Vertu range and Ferrari branded phones in Japan. Nokia is planning for a MVNO is japan for its premium phones. To succeed in the Japanese market, you ought to have a local partner and Nokia has realized this fact and it also knows that Japanese drool over premium phones with high-end functions.