Knowledge Base Articles

Are you looking for a different way to get your business noticed?
There is revolution in the wholesale advertising industry that has
taken over the most commonly used strategy of advertising. Conventional
means of getting more attention for your products like news inserts,
mailed flyers, radio, or even the Internet may no longer be enough to
meet the increasing competition with other products. These days
increasing competition require innovation and a different kind of
strategy to inject your advertising campaign with a renewed edge over
the competition. This new blend of promoting your products is called
wholesale specialty advertising.
Wholesale advertising specialties
have developed into an expertise over the years for many companies.
This strategy uses your brand logo, or simply your messaging and
imprints it on various products that customers would typical purchase.
Such
typical consumer items can be as varied from the typical t-s

The promotional items and associated gift industry is a growth
sector with sales soaring in to the billions. Have you ever wondered who
buys all these promotional items? If you guessed that the top buyers
are big spending blue chip businesses and organizations who want to
advertise and market their product lines, you'd be wrong. An industry
study identified the top twenty-five industries that purchases
promotional items and gifts by the amount spent. The results below might
well surprise you.
25. The petroleum industry, including gas stations, oil distributors and refineries
24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies
23. Food processors and beverage bottlers
22. Retailers and shopping malls
21. Pharmaceutical and chemical companies
20. Utilities like gas, electric and telephone companies
19. Telecommunications companies like cell phone and internet provide

After giving an impressive presentation to board members or potential clients, just pull out a printed promotional item such as conference folders, bags, or promotional umbrellas and pass them around. Surely your likeability meter will go high. This is the benefit most promotional items possess. Promotional items can actually take your business to new heights and make it a more profit reaping venture. By gifting various promotional items you have a better chance of securing business dealings.
Promotional items have got various benefits, which make them a worthwhile consideration. Gifted promotional conference folders will keep your business in the forefront of board members minds. Another advantage of promotional items is that they permit you to advertise or market your business on a large scale with less investment money. Being into business, most businessmen always look for the ways to advertise effectively while keeping costs to a minimum. This can be now easily be done by

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

When you're marketing a business you want to stand out and
differentiate yourself from the competition. So why would you use the
same marketing tactics and promotional items, such as business cards,
stickers, and pens like everyone else? Those items are all just going to
get thrown in the trash. Instead, offer prospective customers something
useful, and you may just drum up more business.
One promotional
item that continues to grow in popularity are koozies, also commonly
referred to as "can coolers", "drink huggies," and "can coolers." You've
seen them before, particularly at sporting events and on the beach.
They're designed to keep your canned beverage cold, without freezing
your hand off.
Koozies are commonplace at social events like
tailgates, parties, beach gatherings, or even among a small group of
friends barbecuing on Sunday afternoons. They also are used as party
favors for bachelor parties and even weddings!
The gre