SEATTLE--(BUSINESS WIRE)--(NASDAQ:AMZN)—Amazon today announced its best-ever holiday shopping
weekend for devices, withmillions of Amazon devices sold between
Thanksgiving and Cyber Monday.

Highlights include:

Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote were not
only the best-selling Amazon devices, but they were the best-selling
products from any manufacturer in any category across all of
Amazon.com.

Customers purchased 2.7x as many Fire TV Sticks as in the same period
last year. Fire TV continues to be the #1 streaming media player
family in the U.S., U.K., Germany, and Japan, across all retailers.

Kindle celebrated its 10th anniversary with the best holiday shopping
weekend ever for Kindle Paperwhite in the U.S. and globally.

Fire Kids Edition continues to be the #1 kids tablet in the U.S.,
across all retailers.

Customer reaction to Echo Spot was incredibly positive and it is sold
out for this holiday season; customers can still pre-order to reserve
their place in line and orders will be filled on a first come, first
served basis in the new year.

Echo Dot was the best-selling device at Whole Foods Market over the
holiday weekend.

“Customers purchased millions of Amazon’s Alexa-enabled devices this
weekend, and Alexa devices were the top sellers across all of Amazon,”
said Dave Limp, Senior Vice President, Amazon Devices & Services. “We’re
excited that tens of millions of customers around the world will be
using Alexa to prepare for the holidays.”

This holiday weekend, Amazon device customers already enjoyed using
Alexa and Amazon devices in their home to help prepare for the holiday
festivities:

Alexa helped customers prep and cook for their Thanksgiving
gatherings. Customers asked Alexa to set nearly twice as many timers
on Thanksgiving Day than any other day.

The most popular named timer for Alexa on Thanksgiving Day was
“turkey,” followed by “stuffing,” “potato,” and “pie.”

According to Amazon Charts, some of the most read cookbooks on Kindle
on Thanksgiving Day included “Thug Kitchen,” “Weight Watchers Instant
Pot Cookbook,” and “Instant Pot Cookbook.”

Customers in Hawaii, Washington, Oregon, Montana, and Washington, D.C.
read the most books in the “Cooking, Food and Wine” category on Kindle
this Thanksgiving.

During Thanksgiving weekend, customers curled up and read the most
from fiction books “Oathbringer,” “Origin,” and “The Midnight Line”
and nonfiction books “The Subtle Art of Not Giving a F*ck,” “Leonardo
da Vinci,” and “Grant.”

“Best of Prime Music” was the most streamed playlist on Amazon Music
via Alexa devices on both Thanksgiving and Black Friday.

“You Make it Feel Like Christmas” by Gwen Stefani featuring Blake
Shelton was the most streamed song on Amazon Music via Alexa devices
on Thanksgiving and Black Friday.

The Big Sick was the most streamed title on Prime Video this
Thanksgiving on Fire TV.

This Is America, Charlie Brown: The Mayflower Voyagers was the
top streamed holiday title this Thanksgiving on Fire TV.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about and
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