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It pays to invest in your social media presence

Look round whenever you are with other people and see how many faces are tuned into their mobile devices; herein lies the power of social media.

It pays to invest in your social media presence

It may be a sad indictment of modern life; that people find their mobile devices more appealing than human interaction. However, any business owner can grasp and use social media’s power and influence over consumers.

I saw a statistic the other day that social media accounts for over 30% of website referral traffic; this is a huge shift and a figure that business owners cannot afford to ignore. Here’s another statistic for you: 58% of searchers consider reviews and social comments before deciding on a brand.

Use social media to your advantage and you can help build real brand trust, create a strong web presence, drive traffic and a massive bonus is that it is a highly cost effective way to market your business.

Social media allows you to target specific groups of people round the clock and round the world, and to shape the way they see your brand.

Social media continues to grow in importance; Google takes into account content from social media in its search results. This means your social media presence can affect how relevant you are online. It’s no good ignoring social media; you need to embrace it – the more good content you generate through social media the more authority you can receive for your brand.

If you are in business it really is advisable to invest some time in social media; it’s the place a lot of consumers are spending their time nowadays and swapping information about businesses just like yours.

Many business owners brush social media to one side; thinking it’s not relevant or they just don’t have the time to invest. Do not be one of these business owners. There are rewards to be had and perhaps you can find a willing and trusted member of staff to help you.

If you need help with your social media presence, contact Infoserve on 0800 089 0879. We specialise in helping businesses like yours engage with new and existing customers through social media.

The social media platforms we can help you with include:

Facebook – Facebook connects business with people. It can help you build lasting relationships with people and find new customers. Infoserve will design and build a professional business page for your business which will help you attract more visitors to promote your brand and increase local awareness.

Facebook Ads – Infoserve will create targeted adverts for you to reach different audiences and meet your business goals. Over 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day.

Start making the most of social media; speak to one of our experts today. Phone 0800 089 0879 or visit our website.