This research report aims to identify the main managerial issues
South African managers face and how the tool of s torytelling can
be used to enhance managerial knowledge. John Heron’s (1992)
fourfold epistemology is ...

The purpose of the research was to explore the power of storytelling as a tool or
medium in communicating strategy to a company’s employees. This study explored
and researched why storytellers and strategists were making ...

The purpose of the research was to create meaningful insights into the extent of
and how corporate reputational elements are reflected in stories, told within an
organisation.
The research focused on the researcher’s ...

The purpose of the research was to gain meaningful insights on the dominant
themes of stories as told by entrepreneurs in the course of running their
businesses. This research focussed on entrepreneurs of small and ...

This research was aimed at determining the extent to which narratives are
effective in communicating strategic intent within organisations. This research
also served to investigate the factors that make the use of ...

The purpose of this research is to explore the different practical managerial applications of stories and storytelling used by managers in South African organisations after they have received formal storytelling training.
This ...

The purpose of this research report was to offer a literature review of research
concerned with storytelling in organisations published from 1990 to 2006.
The review was not exhaustive, but attempted, nevertheless to be ...

The art of storytelling is an age-old phenomenon used in many situations and settings to convey allegoric and metaphoric messages to a myriad of audiences in various forms and genres (Parkinson, 2001). Understanding the ...

This research examines the part that storytelling plays within a leadership role,
with the aim of understanding whether storytelling contributes to a leader’s
efficacy, and should thus be considered a key leadership ...