Vegas Seven scores an interview with Tony Hsieh, who is now recovering from the media storm from last week's news that 30 staff members let go. No accident they got the interview. It was Las Vegas Weekly that used the dramatic headline with the word "bloodletting," which came from an undisclosed inside source.

For what it’s worth, Hsieh says he isn’t worried about the Downtown Project’s future. In an exclusive one-on-one interview with Vegas Seven—the only one he’s afforded the local media—Hsieh says the company’s footing is solid. On the morning we met, he was preparing for the opening of the DTP-owned urban grocery store The Market, just one of several upcoming DTP businesses that Hsieh says will add jobs to the city’s core. But the media reports from the past week—be they accurate or hyperbole or somewhere in between—gnaw at him.

I was surprised how many were ready to give Downtown Project a media Viking funeral. It was hysteria.

Now, you could blame the headlines, or as Hsieh suggests, poor reporting: "If you read these articles and trace their sources, they’re all indirectly descended from one or two articles—without actually talking to anyone or doing any of their own reporting. That’s not something that we ever planned for."

A follow-up question worth asking was Downtown Project answering calls for questions? These sources were interviewed the day before the news broke. I am sure reporters were making calls. Can't do reporting by talking with someone if no one is talking. Be as insular as you want to be, but if you release staff in numbers, be ready with a press release, before they send one out.