Do you have one speed, one gear, go? Perhaps you can dress up like a “total bitchin’ rock star from Mars” this Halloween. You’ll have company.

Major media events often provide inspiration for Halloween, and Charlie Sheen’s meltdown was particularly spectacular.

There are plenty of ways people will be putting together Sheen characters. Some will interpret Sheen’s catch phrases, while others will mimic him. To help pull the costume together, there are masks and wigs, even bowling shirts, Fedora hats, sunglasses and shirts that say “Winning.” Adding a “Goddess” on each arm can’t hurt either, but I’m afraid the Tiger Blood is sold separately.

While costumed kids still are sure to be bombarded with the holiday’s traditional candy, Tattoo Manufacturing and its parent company TM International have unveiled more than 100 new Halloween-inspired tattoos in hopes of positioning their product as an alternative to candy this Halloween.

With a collection including devils, ghosts, pirates, pumpkins, skulls, spiders, witches and vampires – some of which glow in the dark – Damon Safranek, director of corporate strategy and analysis for TM International, said the company also has seen a notable uptick in the number of people adding them as the finishing touches to their costumes.

“We see a lot of traffic for both treats for children and Halloween costumes,” Safranek told BusinessNewsDaily.

Halloween sales are just a small part of what has helped turn a one-person operation into the world’s largest temporary tattoo manufacturer, printing more than 6 million tattoos each day.

Katie Clem posted a video on YouTube this month of her daughter Lily’s poignant and funny reaction to her sixth birthday present, a trip to Disneyland, for her friends and family. Then it went viral.

In three weeks it has been watched more than five million times, and Lily has become a minor Internet celebrity. Of far more importance, at least to Lily’s parents, the video is poised to make enough money from advertisements to send Lily to college.

Creating a video that attracts millions of viewers and becomes a pop culture phenomenon involves an unpredictable cocktail of luck and timing. A dash of cute babies or people acting like idiots can only help. But once a video goes viral, making some cold cash depends on quick action.

Here is some advice on how to take advantage of your 15 minutes of Internet fame from people who did just that.

“Mr. Meant-to has a friend, his name is Didn’t-Do. Have you met them? They live together in a house called Never-Win. And I am told that it is haunted by the Ghost of Might-have-Been.” – Marva Collins(American Educator. b.1936)