What Google is doing to win the fight against Apple

Google doesn’t just want to beat Apple. It wants to beat everyone. Apple can be seen as the most serious competitive challenge that the company has been facing over the last few years. Apple’s iOS platform has attracted massive consumer loyalty and incredible brand ratings both within and outside the United States. But every New Year, Google appears to be making progress towards being the number one company in the mobile and tech game. Here’s a look at some indications that the company could finally beat Apple in this game.

Alphabet is no. 1

Apple had been the most valuable public company worldwide for 4 consecutive years. But a recent decline in share prices has seen this situation change. The company is experiencing slowing iPhone sales, and that’s bad news for their revenues.

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On the other hand, Google’s parent company – Alphabet – has for the first time made it to the number 1 spot in the market. The company has been seeing meaningful growth in all areas, according to Alphabet CEFO Ruth Porat. Currently, Alphabet appears to have taken the lead. But the market-cap contest is something to watch in the ongoing batter between Google and Apple.

A new report that surfaced online this week claims that Google is planning to introduce the Android One budget platform in the United States. Reportedly, these devices will be selling for anywhere between $200 and $300. The company’s aim is to popularize the Android brand, which has been found to be less popular than Samsung’s Galaxy brand in the local market. If the company executes this move, it’ll likely help boost its local prospects, and position it better to win the fight against Apple.

Pixel – beat Apple at what they do best

Google is now building its own phones and a massive range of top-notch hardware devices that are challenging Apple at its own game. Late last year, the company introduced Pixel, a high-tech smartphone that is comparable (even better) than Apple’s iPhone 7. In a feat that highlights the company’s increased capacity, Google built Pixel its entirety. It has the highest rated smartphone camera in the market today, a long-lasting battery, an impeccable design and unlimited storage through Google’s cloud services. With Pixel, Google now has a handset that can directly challenge Apple’s insanely popular iPhone brand.

The web TV service race

Google appears much closer to launching a web TV service than apple. That’s according to information published in the Wall Street Journal. Google has already made a deal with US TV network CBS and is pursuing a partnership with Disney and 21st Century Fox. Rumor has it that Google’s web TV service will be called Unplugged and will be available for about $30. The company is hoping to pick up subscribers who have been trying to break away from traditional satellite and cable services.

In the next few years, it’ll be interesting to see who’ll emerge victorious in the epic mobile and tech competition. Google appears to be on course to being the number one firm in this domain, but Apple has also been rumored to be working on electric self-driving cars, Virtual Reality Gear, and other innovative products that will likely be a game changer.

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