Video discovery startup Shelby.tv has been acquired by Samsung, will shut down apps

The New York-based video discovery startup Shelby.tv has been acquired by Samsung, I’ve heard from multiple sources. I have yet to learn details of the transaction, but it’s been characterized to me as an acqui-hire, and I’ve been told by people in the know that Shelby will shut down its apps after an official announcement is made. Shelby.tv was founded three years ago, and raised a total of $3.9 million.

Shelby competed with a number of other video discovery apps, trying to help people find the best videos shared by their Facebook contacts as well as the most popular and most relevant clips on YouTube and elsewhere.