The audience that reads Texas Watchdog’s reporting may not be familiar with the news site or the organization behind it but that’s okay by TW. “Being online half our visitors quite frankly don’t know who Texas Watchdog is and they don’t care who Texas Watchdog is” says Trent Seibert the site’s founder and editor-in-chief. All that matters is the quality of the investigations that they produce with the goal of keeping local government honest. That said Seibert adds: “Certainly every politician we write about knows who we are.”