I) Surveys geared towards 4 distinct groups: (a) the 19% of investors designating Firestarter as a “must-have product”; (b) the 81% of investors who did not designate Firestarter as a “must-have product”; (c) the entire user-base of 10,000 users; and (d) the seeded startup teams.

B) What should Firestarter do next within the next month to get there?

I) Evaluate their startup offerings (quality / quantity)

II) Increase their “touch points” throughout the welome-convert-invest-follow up process.

III) Surveys and interviews with the 19% - qualitative

IV) Surveys to the non-“must-have product” investors – What did they expect? Why didn’t they continue?

V) Customer segmentation and research on the 10,000 – Who are they? Demographics? Something specific about the demographics of the 771? Of the 19%?

Question 4:

A) Is the market big enough?

I) Absolutely. In 2004, angel investing was the single largest source of private equity capital for new venture development (Google search – valued at $22.5 billion). It’s the single largest source… but there could also be others, which would further increase the market size. Before the Jobs Act, only accredited investors could angel invest. With Firestarter, the public is now able to angel invest. According to this, it's even bigger than the above estimates.

II) For further research:

a) How many active users of Prosper? LendingTree? LendingClub?

b) How many search engine searches for “high-return investments” or other such keywords?

B) If so, how can Firestarter be differentiated in the marketplace?

I) Review barriers to entry

a) Registration w/the SEC

b) Website and billing technology

II) Feature/Service Differentiation

a) Better curation of startups

b) Better presentation of startups (coaching, etc.)

c) Self-investment – Firestarter invests in every single entrepreneur – they won’t bring in 9 bad companies simply to fill up the queue.

d) Investors receive more interaction with each startup.

e) From the above, investors get a better ROI.

f) Offer a VC or Angel Investor of the month

(i) Who can be most involved w/their investments? Maximizes ROI?

(ii) Who invests the most money? Rewards and incentives program?

g) Opportunities to become an advisor to other new investors

(i) Successful investors can sell their strategies to other investors to make money outside of their investments.