Author: Sripriya Kalyanasundaram

Priya is Global Delivery Lead for Cognizant Interactive. She has over 20 years of experience in technology services spanning multiple industry verticals. In her role, she has brought in excellent institution building skills and managed large P&L. Priya is recognized as a leader who inspires people and grooms them as future leaders. She completed an executive education degree in the General Management Program at Harvard Business School, and earned her bachelor's of engineering in electronics and communications engineering at Bharathiar University, India. Priya can be reached at Sripriya.Kalyanasundaram@cognizant.com and https://www.linkedin.com/in/sripriya-kalyanasundaram-7964b28/.

For anyone pursuing an MBA just a few years ago, the topic of digital marketing might have consumed a single paragraph in their marketing textbook. The reasoning at the time was, “Why would you need a website, when you have TV?” Fast-forward to today, and digital marketing is an entire specialization within the marketing organization, […]

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