School of Rock is the leader in performance-based education, with over 180 franchise locations across the world. Despite its global reach, the business was suffering from a lack of awareness and brand strength, inhibiting growth. UPBrand and RevUnit were challenged to meet aggressive goals on both sides of the business–to drive school enrollment and new franchise leads–on a budget.

SOLUTION:

By interviewing countless franchise owners, parents, students and employees, we discovered that School of Rock’s unique performance-based programs teach kids more than how to play an instrument–they teach life skills like confidence, teamwork and decision-making. This insight served as the foundation for powerful brand positioning and messaging, which was rolled out to the entire School of Rock system through a series of system-wide communications and an energizing convention. We rolled out the brand externally with a refreshed creative campaign toolkit for franchise owners and “brandumentary” videos.

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Their processes for understanding what your company is all about, why it exists, and to find your voice and story from that, has clearly been refined over years of experience. They care deeply about whatever brand they work with and it shows in the consistent quality of their output. Their team and level of support is second to none. ​

"THEY CARE DEEPLY ABOUT THE BRAND"

Their team jumped in to quickly digest our complex go-to-market strategy and effectively translated consumer and dealer insights into an actionable plan. Their creative team brought the new brand to life with a dynamic new logo and supporting design elements. We are thrilled with the results and look forward to working with UPBrand again! ​

"BROUGHT THE NEW BRAND TO LIFE"

We knew our national events needed more than just AV equipment to take us to the next level. CPG transformed our shows to an event that’s alive, exciting and entertaining for attendees. Their exceptional team takes time to learn our company's focus and play an integral role in our positive ratings increase!