HEERING INSPIRING BARTENDERS RISING FOR A CHANCE TO BE A PART OF HISTORY

January ––2018 (Stockholm, Sweden) —CHERRY HEERING has liquefied the field from over 3,000 inspired bartender entrants to 60 semifinalists, who will move into the next round of the Heering® Classics. As CHERRY HEERING’s role in cocktail history continues 200 years later, the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide, and rare in the spirits world, is continuing to grow as we now move onto the semi-final of the Heering® Classics

The Peter F Heering Classics is an annual competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 anf The World´s 50 Best Bars.

Bartenders were asked to make Heering inspired cocktail creations that focue on something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist! Round one and two are completed with bartenders having created and submitted their Heering filled libations with a focus on “MODERN CLASSICS WITH A TWIST”, creating the next Modern Classic.

Cocktails must have included Cherry Heering, after all this is Modern classics brought together by the one Classic – Cherry Heering. 60 bartenders, 10 from each regio, Europe, Asia, middle East/Africa, North America, Latin America and Australasia, proceeded to Round 3.

“After travelling the world tasting the initial Peter F. Heering® Classic cocktails, it’s clear this competition is truly all about the bartenders.”, said Adéle Robberstad, CEO Peter F. Heering”

THE GOAL

A once in a lifetime opportunity – Become the 200 years celebration cocktail, and a new signature cocktail for HEERING.

THE PRIZE

Apart from the honour and media exposure, all TEN finalists get airfare and three hotel nights in London during London Cocktail week and will be part of the Worlds 50 Best Bar Ceremony. They will all be filmed and part of the Heering Legends at Difford’s Guide for global distribution. The Grand Prize winner will receive a Stelton shaker and a 3-st op trip around the world to meet and learn from some of the best behind the bars, at some of the Worlds 50 Best Venues.

HOW IMPORTANT IS CHERRY HEERING TO BARTENDERS?

It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future

THE NEXT ROUNDS

ROUND 3 (April 16-May 22, 2018)

To celebrate 200 tasteful years, CHERRY HEERING will invite the top 60 semifinalist bartenders to create a 200 Years Celebration Cocktail. The cocktail should be a tribute to Cherry Heering turning 200 years – a cocktail contribution for the next century to come –be timeless, i.e. the next Modern Classic – Embodying everything that Heering stands for.

The 60 semifinalist bartenders will then get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.

ROUND 4 (October 2018)

THE GRAND FINALE.

The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world. The finalists will have the unique experience to meet w the judges, one by one, and get personal advice, receive expert coaching and filmed by Difford’s Guide for Heering Legends.

About 1818

In 1818, the young Peter F. Heering saw the intrinsic potential in an old cherry liqueur recipe that was bestowed upon him. The word spread and soon everybody wanted a taste of the sophisticated Danish liqueur. As with all things fashionable, the aristocracy caught on and before long, Peter F. Heering’s liqueur company was purveyor to royal courts from Great Britain to Japan.

During all of its 200-year-long history, Cherry Heering has been a small but indispensable component of iconic cocktails such as the Singapore Sling and Blood and Sand. Today, as we celebrate the iconic cherry liqueur’s 200th anniversary, Heering can be found in every cocktail bar worth their salt – and will surely remain there for at least another 200 years.

March — 2017 (Stockholm, Sweden) — 100 cities in 100 days around the globe. As CHERRY HEERING® moves into the brand’s 200th year celebration this moment in time would not be possible without the unprecedented support from the global bartender community. Simply put, the CHERRY HEERING® brand certainly would not be behind the bar or on the shelves without the passionate support of this tireless group of cocktail professionals.

Now CHERRY HEERING® is building on this support with the launch of the CHERRY HEERING® Celebrating 200 Tasteful Years with a unique educational Workshop & Masterclass – “Modern Classics” executed by some of the best bartenders and venues in the world.

“Our goal is to have bartenders from around the world understand this 200-year-old product and see beyond the Singapore Sling and Blood & Sand or any other classic cocktail where Heering is a must”, and executed by the best bartenders and venues in the world, said Adéle Robberstad, CEO Peter F. Heering “Heering has stood the test of time for a reason, and the bartenders recognized it”

Why CHERRY HEERING® Workshop & Masterclass?

CHERRY HEERING® prides itself on the relationships it has built around the world with established bars, historic bars and new bars. It has been of the utmost importance for us to be able to work with any bar. In 2016 World’s Best Bars (W50BB) was a shining example of many bars in one spectacular setting at London Cocktail Week that had a real, natural and beautiful relationship and history with CHERRY HEERING®, which was the only liquor sponsor of World’s Best Bars (W50BB) and it increased the momentum for the CHERRY HEERING® brand leading into the continuance and global reach of the CHERRY HEERING® Workshop & Masterclasses which will have a different element at each workshop and masterclass provided by the host bartender who will add their unique experience and expertise which is precisely the inspired aim of the CHERRY HEERING® Workshop & Masterclasses.

About the CHERRY HEERING® Workshop & Masterclasses

The CHERRY HEERING® Workshop & Masterclass is a multi-faceted workshop aimed at exploring and inspiring the flavor pairings possible in utilizing CHERRY HEERING® in an original spin on a classic cocktail in 75+ cities around the globe executed by people from the W50BB and other global great faces from our community. Bartenders will taste this classic liqueur with 12 different spirits, an array of bitters, produce and other modifiers and explore possibilities together around the world.

CHERRY HEERING® has its place it the modern world, not just in the W50BB, not just in the classic cocktails or modern classics but as THE modifier in any cocktail and works great with all base spirits that our Masterclass will show.

The CHERRY HEERING® Workshop & Masterclass was developed by H Joseph Ehrmann from Elixir Bar in San Francisco, one of the first whiskey bars in the US and very early out cocktails. H developed the format and executed the first Masterclasses in LA, SF and Kansas City with full houses, a well reputable man from the cocktail scene in San Francisco. To date 20+ The CHERRY HEERING® Workshop & Masterclasses have been executed in the U.S., Singapore, Canada, Ukraine and Sweden with an inspired response from the trusted bar community.

CHERRY HEERING® Workshop & Masterclasses 2017 Schedule

CHERRY HEERING® Workshop & Masterclasses include visits to Manhattan Bar, Singapore, The Clumsies, Athens, Linje TIO, Sweden, Ruby Cocktail Bar, Copenhagen, Himkok, Oslo, Lost + Found, Cyprus, Licoreria Limantour, Mexico City, Bootlegger, Bangalore, Happiness Forgets, London, Quinary, Hong Kong, Taste & Spirits, Amsterdam, Bar Trench, Tokyo, Epic Bar, Shanghai, Trillby & Chadwick, Helsinki, Central Station, Beirut, Vasco Bar, Sydney, Inge’s Bar, Taipei, Cocktail Kitchen, Dubai, Walker Inn, Los Angeles, Broken Shaker, Miami, Charles H, Seoul, Botanika, Tel Aviv, Call Soul, Munich, Little Link, Cologne, Galander Bar, Kreuzberg Berlin to name a few. Furthermore, the classes will be held by some of the most admired and trusted professionals from the global bartender scene, some in their own venue and others as guest mixologists at the most highly reputable venues – all committed to further the knowledge and use of CHERRY HEERING®, celebrate the 200th year history of this iconic brand and bring it to the attention of a new generation of mixologists for the start of the next 200 years. For the full schedule (see link here): www.heering.com/masterclass/

What’s Next? It’s Classic.

Bartenders from around the world will find out about this year’s special addition of our annual global competition. This year’s competition will be part of our 200-year celebration of the queen cherry — THE PETER F. HEERING® CLASSIC CHALLENGE – MODERN CLASSICS BROUGHT TOGETHER BY THE ONE CLASSIC HEERING® a very special edition to our drink competition. www.heering.com

CHERRY HEERING® is making sure the 200th year history is celebrated in conjunction with another important number — fifty. CHERRY HEERING® is working close with Worlds 50 Best Bars and our Heering Legends and other famous faces in the industry that has been contributing to the todays cocktail scene (see link here)

CHERRY HEERING® is honored of being the only liqueur sponsor to World’s 50 Best Bars (W50BB), for many people on the bucket list to visit

HEERING liqueur is sold in more than 100 countries all over the world.

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of a Classic Cocktail and possibly writing their name in the history of cocktails.

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with

no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and

cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

INVERNESS bartender Grant Murray has come out on top from a field of thousands at London Cocktail Week, picking up the Peter F. Heering Classics cocktail title for 2016.

Murray, who is general manager of Scotch & Rye and Bar One, impressed judges first in a semi-final of ten bartenders at the private bar of Simon Difford, founder of the mixology-focused Difford’s Guide, before clinching the title at the grand final held in the Joyeux Bordel Bar in Shoreditch, London.

Over 2500 bartenders from across the globe are said to have entered the competition, which called for a modern Cherry Heering twist on a classic cocktail.

Murray described taking the top spot as a “surreal and incredible” experience.

“I was amongst some of the world’s very best bartenders that week, mingling with people I have looked up to all of my career,” he said.

“It’s a major milestone for me.

“It was an incredible fantastic experience. I think it is incredible for me, it’s incredible for the bars I look after and it’s incredible for Inverness.”

October — 2016 (London, England) — The Aviation is the classic choice. Grant Murray from UK and his modern classic cocktail the “Brace Position” has answered the challenge and has been named the winner of the 2016 Peter F. Heering® Classics. 10 global bar star semifinalists were flown to London, England and shook things up during the famed London Cocktail Week

10 Global Semi-Finalists to the Final Five

Five global finalists from the 2016 Peter F. Heering® Classics were announced last week during London Cocktail Week festivities. The final five global finalists created an inspired modern classic cocktail with CHERRY HEERING® and presented their modern classic and philosophy behind at the finale event at Joyeux Bordel London.

“The 2016 Peter F. Heering Classics inspired the Heering brand itself in a way that is more than special”, said Adéle Robberstad, CEO Peter F. Heering “the passion, commitment and sharing of talent using the Heering brand in his competition is now our present day history that makes us as proud as the day the Heering brand was created, almost 200 years ago.”

Pita Dixon I Australia I “The Right Way”

Andrew Schneider I Canada I “Mount Pleasant”

Dawid Guzik I Luxembourg I “Secret Clover”

Laura Walker I New Zealand I “Blood from a Stone”

Grant Murray I UK I “Brace Position”

The 2016 Peter F. Heering® Classics finalists were selected by a global jury comprised of Simon Difford – one of the worlds most renowned and respected drinks experts, David Wondrich, James Beard Award Winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, the United States leading training program for bartenders and other mixologists, Din Hassan, a veteran from the Singapore nightlife industry, Hamish Smith, a multi-award winning drinks journalist at Drinks InternationalMagazine, Lauren Mote, Co-proprietor of Bittered Sling, a wildly successful line of high quality small batch cocktail and culinary bitters and Charlene Dawes, Managing Director and Owner of Tastings Group Limited.

The Peter F. Heering® Classics tapped the best bar talent in the world to re-write cocktail history by creating their version of a classic cocktail.

THE 2016 PETER F. HEERING® CLASSICS, 46 GLOBAL FINALISTS AND THEIR MODERN CLASSICS.

Inverness bartender Grant Murray will represent the UK at London Cocktail Week next month in the world semi-finals of the Cherry Heering cocktail competition.

Murray will go head to head with 46 other bartenders from around the globe as a judging panel of experts, including Simon Difford of Difford’s Guide, whittle the field down to a final ten.
Murray said reaching the semi-final was not only a victory for himself, but an endorsement of the Inverness bar scene as a whole.
“For someone from Inverness [to be in the semi-final] is great for the city and for Scotland,” he said.

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Cherry Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich. The semi-finalists will then choose five finalists to present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Peter F. Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich.

The semi-finalists will then be cut to five finalists, who will present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Peter F. Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich.

The semi-finalists will then be cut to five finalists, who will present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

Peter F Heering has announced the 10 global semi-finalists of its 2016 Classic Challenge.

The 10 global bar star semi-finalists will come to London during London Cocktail Week, October 4–6.

Heering CEO Adéle Robberstad said: “The 2016 Peter F Heering Classic Challenge culminating in London against the backdrop of London Cocktail Week and the announcement of the World’s Top 50 Bars simply elevates and puts an incredibly bright spotlight on all of the creative efforts and talents of these elite bar men and women.”

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will be flown to London – all will receive airfare and four hotel nights in London, and compete live. They will present their Heering cocktails to an international jury who will choose five finalists.
The final will take place October 6 at Joyeux Bordel, London where the five finalists will present their cocktails and the philosophy behind them. The 2016 Classic winner will receive €500 and a Stelton Shaker.

The Classic Challenge jury comprises:

♣ Hamish Smith – Deputy editor at Drinks International and editor of the new quarterly Class. As part of his role at DI, he is the co-ordinator of the The World’s 50 Best Bars poll and editor of the brand’s series of magazines.
♣ Simon Difford – Difford writes and publishes the Difford’s Guide range of drinks-related books, the best known being ‘Difford’s Guide – Cocktails’.
♣ David Wondrich – Esquire Magazine’s drinks correspondent, James Beard Award winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, a training programme for bartenders and other mixologists in the US.
♣ Din Hassan – A veteran from the Singapore nightlife industry. Hassan is one of the academy members of The World’s 50 Best Bars and Asia’s 50 Best Bars.
♣ Lauren Mote – Co-proprietor of Bittered Sling, a line of small batch cocktail and culinary bitters and bar manager at UVA, Wine & Cocktail Bar based in Vancouver.
♣ Charlene Dawes – Managing director and owner of Tastings Group, overseeing six specialty bars & restaurants in the Central district, Hong Kong. One of them ‘Quinary’ was named one of the “World’s 50 Best Bars from 2013 to 2016 by Drinks International.

NATIONAL WINNERS ANNOUNCEDThe 2016 PETER F. HEERING® CLASSIC CHALLENGE NATIONAL WINNERSSELECTED FROM A RECORD SETTING 46 COUNTRIES
June — 2016 (Stockholm, Sweden) — The verdict is in, well 46 are in, from a record setting 46 countries in support of The 2016 PETER F. HEERING® CLASSIC CHALLENGE. CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and has been produced since 1818. Recently inspired bartenders across the globe in celebration of the 100th Anniversary of the Singapore Sling, particiapted in the The 2016 PETER F. HEERING® CLASSIC CHALLENGE competition, the annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur.

An international expert jury selected one winner from each of the participating 46 countries. Out of the national winners, ten will be selected and announced August 15 for the global semi-final’s held in London during the 2016 London Cocktail Week.

The jury was made up of a collection of renowned global bar experts including:

“The inspiration of putting a twist on a modern classic cocktail using Cherry Heering was the goal, and what came from every cocktail recipe entry from around the world was not just inspiring but awe inspiring and revoluntionary for the Heering brand”, said Adéle Robberstad, CEO Peter F. Heering

The 2016 PETER F. HEERING® CLASSIC CHALLENGE tapped the best bar talent in the world to re-write cocktail history by creating their version of the Sling, an all-time bartender favorite, using

CHERRY HEERING® liqueur. The Sling is one of the oldest cocktails in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING® CLASSIC CHALLENGE asked bartenders from around the globe to pick a modern classic cocktail and modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail revision. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

WHAT’S NEXT? | The 2016 PETER F. HEERING® CLASSIC CHALLENGE

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalists get airfare and hotel stay in vibrant London

Finale – October 2016 The five finalists will personally present their cocktails and philosophy behind at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global media exposure

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING.http://www.diffordsguide.com/producers/195/peter-f-heering-as/hall-of-fame

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.