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When launching a new tech product, your sales channels are as important as the rest of your marketing campaign. Your sales channels are what ultimately closes the deal, where the actual consumer purchase takes place. So, it’s no surprise that sales channels are such an important component of any marketing program. Your sales strategy should

Your marketing message is one of the most powerful tools you have to differentiate your product or service from your competition. From your email campaigns to your slogan, your marketing message communicates your brand personality and sets you apart. A lot of care should go into developing the right marketing message. Copywriters are, in fact,

A marketing strategy is the combination of actions that you will carry out to reach your goals. After you define quantitative goals in your marketing plan, such as “increase sales by X% this year” or “develop a partnership with X amount of vendors”, you need to outline how to achieve that. Those are your marketing

Father’s Day Tech Gifts Let me fill you in on a little secret- Dad does not want, or even need, any more neck ties or dress socks. He’s good. Thinking about maybe a cool coffee mug instead? Stop it. There is no such thing. Dad wants to be the coolest on the block. The hippest.

Many business owners cringe at the mention of a marketing plan. Their minds automatically veer toward long drawn-out documents that take endless hours to put together, only to be shoved in a folder and never consulted again. In reality, this notion can not be farther from the truth. A solid marketing plan is an ongoing,

Once you define your company and your story, an important part of your marketing plan should be to develop strategies that actively involve your company in the industry’s top associations. At Marketing Matters we focus on supporting businesses in the technology and AV industry. Today we’re sharing the top tech associations. While there are many

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry For many business owners, in the list of things they look forward

After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product

Flowers Don't Come with USB Ports We all know how hard it can be shopping for Mother's Day. Every year we struggle to pick between flowers, jewelry, and chocolates to give her, as Mom struggles to seem surprised that she would receive anything! She just wants a card once in a while, right? Wrong! She

“Understanding your identity is the origin of marketing your company correctly.” — Coleen Sterns Leith President of Marketing Matters and author of Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry Imagine if McDonald’s swapped their golden arches for something else every few years. If Facebook changed their iconic

In this cut throat business landscape, it’s important to rise above the competition. But, how do you stand out when you’re offering a very similar product or service? You develop a Unique Selling Proposition (USP). A USP is something that differentiates your product from the competition. It’s what distinguishes your brand, what let’s your customers

“If a tree falls in a forest and no one is around to hear it, does it still make a sound?” My thought is yes – of course it makes a sound. But does that even matter if no one hears it? For a second, let’s think that your company’s marketing plan is that tree,

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out. It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

Peek into Marketing Matters’ Proprietary System It’s a story we all know too well… A start-up finally musters up decent funding. It’s list of investors reads like an answer to the question: If you could invite anyone in the world, who would you have at a dinner party? The start-up throws a fabulous launch party,

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Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website?

When filling out forms on our site, you may be asked to enter your name or email address to help you with your experience with Marketing Matters. We do not currently, but have in the past, collected information on addresses, phones, what company the user works for, and potentially other contact information. Never has this information been sensitive in nature (e.g. credit card information or something like a social security number).

When do we collect information?

We collect information from you when you subscribe to our newsletter or fill out a contact form. We also do collect other information with regards to our website analytics. This information is only used to better our website experience or to gauge our marketing effectiveness. All of the information collected is never sold or shared with a third party.

How do we use your information?

We may use the information we collect from you when you sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

To gauge Marketing Matters’ marketing effectiveness, in the way of analytics.

How do we protect your information?

Our website is scanned and updated on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

We do not use an SSL certificate because we do not collect personal or credit card information

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us keep track of our advertisements, ensuring we don’t target you with an online ad if you are not appropriate for our communication. We do not have access to your specific information, it simply restricts your ability to see the information.

Cookies are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your site experience more efficient may not function properly.

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

We do not include or offer third-party products or services on our website.

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices (and the EU’s GDPR described below) we will notify you via email within 3 days or less if we notice any sort of breach in the information we collect.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

U.S. CAN-SPAM Act

The CAN-SPAM Act is a laws that set the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or questions

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with these regulations, we agree to the following:

Not use false or misleading subjects or email addresses.

Identify the message as an advertisement in some reasonable way.

Include the physical address of our business or site headquarters.

Monitor third-party email marketing services for compliance.

Honor opt-out/unsubscribe requests quickly.

Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at

Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

EU General Data Protection Regulation (GDPR)

As a member of the World Wide Web, we have taken action to the EU’s regulation of GDPR. GDPR includes many actions to ensure we are properly and responsibly communicating to our online visitors and receivers of our marketing messages. Because we practice good website and communication techniques, Marketing Matters has been in compliance with many aspects of this regulation for years. But we have taken some actions to ensure we comply fully with the regulation, including:

We have added a cookie opt-out message on our website to ensure visitors give permission for the use of cookies.

We have performed an audit of our data and sent an email to all our contacts inviting them to opt-out of our messages, and detailed our data protection policies.

We have ensured our privacy policy is written in plain English as to not mislead our visitors in any way.

At any time you can contact us to request what information we have on you, which will typically only be an email and name, or other contact information including address or phone if it has been willingly supplied to Marketing Matters. We do not collect any sensitive information via our website.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

On our Privacy Policy Page

Can change your personal information:

By emailing us

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.