"Unskippable campaign (family extended cut)" :65, "High Five" :30, "Elevator" :30, "Cleaning" :30"No one likes preroll ads. People just want to skip to the video they actually came to watch. We decided to acknowledge this fact and make preroll videos whose message was literally unskippable. And after our branded message was delivered, viewers received a unique bit of entertainment that everyone would want to keep watching. In the end, we turned the world's most annoying media buy into something millions of people were choosing to watch on their own for sheer entertainment."