Role in IT decision-making process:Align Business & IT GoalsCreate IT StrategyDetermine IT NeedsManage Vendor RelationshipsEvaluate/Specify Brands or VendorsOther RoleAuthorize PurchasesNot Involved

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5. Speed is importantIn recent versions of Firefox, Mozilla has done a much better job of improving the security of its browser. Mozilla was obviously affected by the exceedingly fast Google Chrome browser. In recent iterations of Firefox, the browser is noticeably faster, loading Web pages more efficiently than it has in the past. Of course, users won't find that out until they download Firefox, but if they find that it's suitably quick, they will likely stick with it.6. It's trustedFirefox has a fine reputation in the browser world. Unlike Internet Explorer, which suffers from security woes that seem to dominate its spotlight, Firefox is considered a reliable, secure and all-around nice browser. That obviously helps Mozilla attract European users who are wondering if there are other browsers out there that might be better than Internet Explorer. Trust is everything in the online world. And Mozilla currently enjoys a significant amount of it.7. It's readily availableDue to the way Microsoft's browser choice screen is designed, Firefox is readily available to users who want to download the software. When Windows displays the browser options, Firefox is prominently displayed. That only helps Firefox attract users. Thanks to its name recognition and where it's made available in the software, Mozilla's browser can readily capitalize on its preferred placement in the browser choice screen.8. Experts like itWe can't forget that when it comes to browsers, experts are extremely important to the success or failure of a product. Luckily for Mozilla, Firefox is one of the most well-liked browsers in expert circles. So, when those folks talk to novice users who ask them which browser they should be using, you can bet that they're mentioning Firefox. When those novice users go back to Windows and pick a browser, they might just remember that conversation and choose Firefox over the others. Part of Firefox's success can be directly attributed to experts who noticed the value of using it over Internet Explorer. That continues today.9. People will talkFirefox's success won't be limited to downloads from Microsoft's browser choices. Although it will continue to add more users through that offering, users are also likely to talk to friends and family about Firefox. If they like it, they will tell others to try out Firefox and get rid of Internet Explorer or another browser they're using. That kind of person-to-person recommendation is extremely valuable. And it typically contributes heavily to market share increases. It worked when Firefox first launched. Why wouldn't it still work now?10. Think mobileRecently, Mozilla has been making a strong push in the mobile space. The company realizes that more and more users are accessing the Web on their mobile phones and if it wants to be successful going forward, it needs to focus some of its efforts there. If users are happy with Firefox Mobile, they might be more willing to use Firefox on the desktop. In order to achieve that goal, Mozilla needs to find a way to work with mobile vendors and bring its mobile browser to those platforms. Firefox Mobile might not be as important as Firefox on the desktop, but if Mozilla can gain market share in the mobile market, it should help the company all around.

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