Edoardo Fendi and Adele Casagrande found instant success in Rome when they opened their high-quality leather-goods and fur shop in 1925. In 1965, Karl Lagerfeld started designing for the brand and launched its first women’s ready-to-wear collection in 1977. The men’s collection, created by the founders’ granddaughter Silvia Venturini Fendi, followed in 1990. Today, with Silvia Fendi and Lagerfeld still at the helm, Fendi is world-renowned for its innovative ready-to-wear, bags, and shoes, as well as its iconic “FF” logo.