…from blockchain firm Consensys points to three inherent “fairness advantages” of blockchain tech: “Everywhere is the same, because a blockchain has no center.” “The record is permanent to protect transactions, [offering] extremely strong cybersecurity.” “Nobody is in charge of the global blockchain…

…for your website. From Around The Web: Best Practices For Mobile Form Design, Smashing Magazine CryptoKitties will help German museum explain blockchain, VentureBeat How to Talk to Your CIO About CDPs, CMSWire About The Author Barry Levine Barry Levine covers marketing technology for Third Door…

…world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords experience.” Blockchain powered Killi wants users to ‘own their identity,’ make money from brands Jun 26, 2018 by Greg Sterling App wants to bring full transparency and…

…on, the biggest effect on marketing from blockchain technology could be on identity — and on all the tools that depend on identity, like customer relationship management or identity-based ad targeting. Blockchain advocate Jeremy Epstein, CEO of blockchain consultancy Never Stop Marketing and a…

…were roughly $2.2 billion, the second consecutive quarter they exceeded $2 billion. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 27, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms…

…proposes that blockchains — or other kinds of decentralized ledger technologies — could form the mechanism to monitor those oceans of signals. Among other features, blockchains can permanently record transactions and make them immediately available to every participant in the blockchain network.…

…head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency bitcoin, blockchain tech is now becoming the foundation for a variety of…

…California, but this time with a focus on how blockchain tech will roil marketing. Blockchain tech, he said yesterday at a session on “Marketing in a Blockchain World,” is a “technological disruption of epic proportions.” In Epstein’s view, blockchain enables a variety of functions that change the…

Graphic from Lightstreams’ website One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in that network. But that can also be a major drawback, since many kinds of transactions need to…