UX Strategy

Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.

Interested in this course?

This course provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.

What You’ll Learn

Critical look at what “strategy” is and isn’t, and why we need UX strategy

A framework for building a UX strategy and aligning with business goals

Hands-on exploration of key tools in creating a strategy

How to effectively communicate and advocate UX strategy

Why this course?

Customer experience in increasingly a key competitive differentiator with real business value that must be approached strategically.