Having an online presence is no longer an option, it’s a must! Whether you are a business owner, professional, or job seeker, LinkedIn has positioned itself as the professional go-to site to network.

Recruiters use it to find potential candidates – Having an online presence on LinkedIn can be important to your job search. Your LinkedIn profile can present your credentials to prospective employers and hiring managers, increasing your chance of securing an interview.

Business professionals use it to find colleagues – Your LinkedIn profile can influence your network of business colleagues by giving people a snapshot of who you are and how you have contributed to the business world.

Your LinkedIn profile is a marketing piece – not a biography or a resume. It’s not designed to outline your entire professional history. Instead, it should provide enough information to entice people to connect and/or contact you.

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