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Over the past few years, millions of PCs from around the world have been locked or had their files encrypted as a result of devious malware. According to Kaspersky Security Bulletin, in 2015 there were 1,966,324 registered notifications for attempted malware infections aiming to steal money via online access to bank accounts. Various ransomware programs were detected on 753,684 computers of unique users; more than 179,000 computers were targeted by encryption ransomware.

Back in the dark ages when social media was in its infancy people set up locations where other people could go to exchange information, ideas, likes/dislikes. Then they discovered they needed to make a living doing their work and people who invested in them wanted to make money. BAM! marketing entered the picture to advertise their stuff. In no time social media places became overwhelmed with ads and other marketing messages to convince folks to buy. Of course listening to the online community wasn't part of the bargain. The unruly online community took up arms and took back their domain asking - no demanding - that companies listen to them, hear them, answer them or else! Customer folks are reasonable as long as the conversation flows both ways. If not...you'll hear about it!