The New Rules of Coffee Is Now Available Wherever ...

Today’s the day! The New Rules of Coffee—the very first book from Sprudge founders Jordan Michelman and Zachary Carlsen—is out now on Ten Speed Press, a division of Penguin Random House. You can pick yourself up a copy wherever books are sold, including Amazon, Barnes & Noble, Indiebound, and Powell’s.

But wait! A limited number of signed copies are available now (while supplies last) in the Sprudge Shop, shipping worldwide. Each order includes a note from the authors, plus stickers and other assorted swag to be named later. We’ll do limited drops on these signed copies in the store between now and the holidays, so watch for updates on Instagram.

Is your local cafe not stocking The New Rules of Coffee? Demand that they do so immediately! Stockist requests can be fulfilled by the teams at Sprudge + Ten Speed Press—simply reach out to us at books@sprudge.com to get the literary ball rolling.

Are you loving your copy of The New Rules? Share that shit on Instagram and tag us up, and we’ll give you a bump. Share, baby! #newrulesofcoffee

And come see us on tour! The New Rules roadshow kicks off tomorrow (!) Wednesday, September 26th at Olympia Coffee Roasting Company in Olympia, Washington. This event is free and there will be tasty snacks, beers, and wine available for guests, plus books for sale and the signing of said books by the authors. See below for a complete list of tour dates—and watch for updates as we add more events around the country through the fall, including just-added dates in Philadelphia at Elxir Coffee on October 18th!