The technologic BYO reusable bottle

Frank Green. Ready to reduce, reuse and recycle

Humanity needs to start facing a problem that is becoming obvious: PLASTIC. Consumers are today conscious of how it’s affecting our environment, ecosystems and also our economy. For this reason, a BYO reusable bottle, for water or coffee, are becoming an indispensable solution.

Smart BYO reusable bottle and coffee cup

So to say, bottled water costs almost 4,000 times more than tap water. While 1 litre of tap water costs a fraction of a cent, bottled water can cost up to $5 per litre. And consumers spend more than 0,5 billion dollars every year on bottled water. It takes an enormous amount of energy and non-renewable petrochemicals to get water from the source and to make disposable bottles. Without considering the efforts in refrigeration and recycling. And it’s simple: this would not happen if every single human being would use a BYO reusable bottle (for coffee or water).

Single-use plastic water bottles can take over 1,000 years to degrade, and we only recycle around one-third of what we use. The rest ends up in the landfill as waste, or in the ocean as marine debris, often killing wildlife. Only in Australia, there’s a 38% of single-use coffee cups and water bottles in the landfill.

We throw BILLIONS of single-use coffee cups away each year, ending up in a landfill due to a lack of infrastructure capable of recycling the polyethene inner of the single-use container. Haven’t read our last article about the so-called “recyclable coffee cups” yet? You should, as most of us are not aware of the reality behind these.

Frank Green, with its SmartBottles and SmartCups, is thoroughly committed to solving all these problems at once.

These bottles are smart, with a double walled thermoplastic outer layer keeps drinks hotter for longer. They are safe for dishwashers and better cleaning. They are stylish and functional for an easy drinking, as the push button operation opens and closes the spill resistant lid. The product is a design and engineering from Australia.

Frank Green is the most technological BYO reusable bottle. Not just because of the design, but because it uses less raw materials and more recycled waste in its production, but also uses less packaging, reducing overall the energy output. Frank Green reusable bottles are BPA-free and free of other toxic materials. Aside from this impact, for every Frank Green bottle purchased, a portion of the profits is donated to Earthwatch to support world-class research for environmental conservation projects.

Another feature that makes Frank Green even cooler is that they have partnered with CaféPay, an app that will allow you to pay for your food and beverage using your SmartCup or SmartBottle. So no more cash and your loyalty will be rewarded with free coffees and special offers.

How does CaféPay work?

And now, if you are an innovative and forward-thinking company that shares the vision to reduce global waste, Frank Green gives you a corporate branding option. These are some of the benefits:

We write positive contents for good to raise awareness on more sustainable living options, taking the form of brands and products.
If you are a brand needing a platform like this to get exposure, email us at hello@ourgoodbrands.com. We do writing, design, video production and more. The better you are the best you will become.

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Ourgoodbrands is a digital media platform for social entrepreneurs and brands, which are sustainable, ethical and eco&social-conscious. We want to provide information to consumers about more sustainable living options through brands that are creating a real impact worldwide and contributing to social causes and the health of our planet.
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