Market Plan

Marketing Plan for Mini Miracles
Principles of Marketing
Final Project
April 2014 Executive Summary
Mini Miracles is a full-service 24-hr child care/development facility that cares for children from age three months to thirteen years. Mini Miracles will be concentrating on the upper end of the market, single professional parent to dual professional parent. These personally ambitious parents are typically eager in terms of their children's development and are willing to pay to have their children attend the best facilities.
Through specialized training of the support staff and innovative learning systems, Mini Miracles is cutting edge in terms of child development. The curriculum, coupled with a custom designed facility and a low caregiver/child ratio ensures a top-shelf service for the children and the parents.
Mini Miracles expects to become profitable by the end of the first year, and has projected $40,000 as the revenue for year three.

The Challenge
Mini Miracles is a 24-hr Child Care and Transportation Service is a full service
Family child care facility that specializes in providing dependable 24-hr child
Care 365 days a year.
We have an infant/toddler program that transitions into our preschool program. Both programs are taught by a certified private preschool teacher. Our program is all inclusive so special needs children are welcome.
We provide transportation to and from area schools for 6-12 year olds. We can pick up from your home and take your child to school and/or bring them home from school.
We are designed to service medium to high level income single parent, or night working parent households. Households with children aged 3 months to 14 years. Many parents are now having to resort to nightly work often times family or friends are unavailable for looking after children we are here to provide an…...

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[Name of Writer]
[Name of Institution]
Marketing
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...ASSIGNMENT
Marketing Plan
Submitted by:
Submitted to:
Submitted on:
Table of Contents
EXECUTIVE SUMMARY Error! Bookmark not defined.
1. INTRODUCTION: 4
1.1 COMPANY PROFILE: 4
1.2 COMPANY MISSION: Error! Bookmark not defined.
1.3COMPANY / MARKETING OBJECTIVES: 4
2.situation analysis 5
2.1 market summary: 5
2.1.1 market demographics, needs, trends: 5
2.2 swot analysis: 5
2.3 competition: 6
2.4 macro environment: 7
2.Marketing strategy 8
3.1 market research: 9
3.2 target market and positioning: 9
3.3 marketing mix: 10
3.3.product: 10
3.3.price: 10
3.3.place: 11
3.3.promotion: 11
4. branding in itself Error! Bookmark not defined.2
5.implementation, evaluation and control 13
6.references 14
7.appendices 16
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EXECTIVE SUMMARY
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Managing a successful business is not like a field of dreams; you may build it but it might not come true. Marketing is all about making your product known to consumers and persuading them to use. A well-organized market plan needs to be developed and unbeaten marketing strategy has to be followed to capture the hearts of millions. You have to repeatedly make people aware of your products and service to make it effective. L’Oreal being a brand in itself would be an added......