Today, 32 environmental and conservation organizations appealed to Yahoo! Japan, the world largest internet ivory seller, and its major shareholder SoftBank, to halt all elephant ivory sales on Yahoo! Japan’s shopping and auctions sites.

With rampant poaching threatening the survival of Africa’s rhinos, an all-star team of Chinese celebrities and global wildlife ambassadors led by Sir Richard Branson is speaking out against the sale of rhino horn — by chewing on their own fingernails.