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Peter Nowak has a great post that takes another look at the state of the Canadian wireless market. Nowak uses the latest data from Bank of America Merrill Lynch Wireless Matrix to find that the Canadian carriers’ ARPU ranks as the highest in the world, that profit margin is the fifth highest in the world, and that Canada’s smartphone penetration is not nearly as strong as some suggest.

Here’s an up-to-the-minute statistic. I don’t have a cell phone and there is no coverage in this area. Yes, we’re rural, but we’re not in the sticks either. The cell companies make it clear that they don’t ever plan to bring coverage to fringe areas like this because there’s no money in it. Much of rural Canada is the same. The upside is that the price matches the offering.