Game experience is a product of Experience America. It is a specially devised camp which takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that not only allows you to explore gaming but also helps you meet people who created it.

The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.

Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.

Project fashion is a carefully woven camp by Experience America in partnership with The Fashion Institute of Design & Merchandising (FIDM) in the always sunny, Los Angeles, California to give students an in-depth look at the fashion and entertainment industry. This camp helps students around the world come together and learn the basics of the ever changing fashion industry.

The branding of this programme was executed by getting down to the most basic elements of fashion design that are needle, thread and buttons.

Illustration and food. Two things we love have come together while designing for Bhukkad.

Bhukkad is a fast food brand based in Bangalore, India that is affordable, provides quick service and most importantly serves natural and healthier fast food. They believe in making food fresh. Adding less preservatives. Keeping it as wholesome & natural as possible and keep innovating.

Our association with Bhukkad has been a long term one since 2013. We have designed almost all their brand communication on an ongoing basis. Some of which can be seen here.

This is a wall artwork we designed for their newly opened store in Koramangala, Bangalore based on their above beliefs and principles.

It has always been a huge pleasure working with Aruj (the founder) and his team. They always give us detailed clear briefs, crisp on point feedback, always schedule calls before calling us, and overall fully understand our work ethics. It's an honor and pleasure to be associated with them, and see them grow making people healthier one meal at a time.

Streamers is a team of two photographers (Prashin Jagger and Deepa Kamath) who love documenting lives. Be it weddings, events, concerts or just some private time with your family.

They approached me with a clear brief and also the idea of incorporating the initials “p” and “d” as the ends of the letter “S” as inverted commas. I worked on various options in this direction and we finally arrived at the current logo which all of us fell in love with.

Logo extensions for Prashin and Deepa based on their respective areas of intere.t:

Prashin and Deepa’s initials are “p” and “d” which are inverted versions of each other. These two letters have been incorporated as the ends of the “S” to form the logo symbol.

Logo extensions for Prashin and Deepa based on their respective areas of interest.

“Happy in the head” is a studio space in Bandra, Mumbai run by Avani Yashwin a.k.a. The hair magic maker. It’s mainly a hair salon. But Avani didn’t want to keep the studio space restricted to hair cutting/styling. Her vision is to have a collaborative art space.

The name was fixed and it was long. I had to come up with a way to fit the four words occupying as little space as possible. They wanted a flexible logo which should work well in a horizontal as well as a circle/square format.

P.S- She is the best person to trust your hair with. If you’re in Bombay, make it a point to drop by. Studio address: Shop 1, Mangal Kunj Bldg, Junction of 32 and 36 road, National College lane, Next to Dhoop, Bandra West, Mumbai, Maharashtra, India.

The primary message that the folks at ‘My Happy Place’ want to convey is that the school is a happy place where children will not feel scared to come, it is as comfortable as home.

The school aims to teach the children through a child focused curriculum and confidence building. The school looks for the children to learn through their own curiosity and freedom rather than things being burdened upon them. The aim is to provide the best education and overall growth to children between the age group of one and four (1-4) years.

FunMango is a smartphone app for Local Business to publish and update their content across the Web, connect and manage Customer relations in real-time.

Why Rebrand?(in client’s words)1. FunMango as a name wasn’t catchy enough and didn’t strike well with businesses looking at it as a solution.2. Logo with so many colours wasn’t versatile enough to be recognized in single colour and the different colours were what used to identify it.

Brief for Identity: (in client’s words)1. It needs to be a identity which can work very well as app icons.2. Should be easy to distinguish among the app icon clutter on app stores and our phones.

Knowing all of the above, we came up with various concepts, of which we mutually liked the spring concept the best. The idea was to symbolise the brand with a spring. The spring fits naturally into the letters ‘o-o’ of ‘Boomer’. The app icons are also designed as an extension of the spring concept, trying to incorporate the twirls and winding of the spring wherever possible. Spring(verb) means to move/jump rapidly upwards or forward. Boomer acts like a spring for Businesses-always bouncing with social updates, offers, events and more, helping the business grow rapidly forward. The type is constructed and colour is chosen in such a way as to express the energy of the Brand.