The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”.

Thinking on the fly, you’ll need to choose from the three presented options before its too late. Choose the wrong one, and you’ll be told! I think this is a great example of bridging digtial with experience online. The further you get into this, the better it gets and you want to complete all the missions. Check out the website here, one of the best experience websites I’ve seen.