Passion Flower

BevNET Review

Last Updated: 3/4/2009 12:37 PM

Again, this variety of High Country Kombucha is flavored with herbal extracts, this time it's passion flower, hibiscus, bilberry, chrysanthemum, privet, garcinia fruit, and schizandra berry. Really, this one is about on par with the other herbal flavors (Lemon Myrtle, Elderberry Hibiscus, and Honeysuckle), with the kombucha flavor overpowering the subtle herbal flavors. That being said, we'd love to see High Country pare down these flavors and branch out a bit more. Otherwise, we think they've got four SKUs that are going to appeal to the same drinker -- and we think it's a small niche of the market who is going to appreciate a drink like this anyway. Same goes for the package design, with a cluttered front panel that makes it difficult to spot and read the flavor name (since it runs over the graphics in the middle). Overall, there is certainly a technical quality to this kombucha flavor, but technical superiority has clearly come at the price of diminished marketability.