Watani Al Emarat

Dubai, UAE

Watani is a programme launched to promote the UAE's national identity and practices of good citizenship within the diverse and multicultural society in the country. Launched under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Watani initiates and implements various educational, entertainment, and media activities targeted especially at the youth, women and children, and is based on UAE’s culture and values.

theWorkshop Design Consultancy was approached to create a physical interpretation of the existing branding elements and to produce a design scheme that correlates between a promo booth, a display counter, and display pedestals.