More than ever, consumer loyalties belong to influential online personalities. It takes time and energy to identify an influencer whose coverage aligns seamlessly with your destination’s messaging, but the resulting endorsement is invaluable.

Email marketing is a communications staple for DMOs. In a world where more than 50 percent of emails are opened on mobile devices, be sure you’re following these three steps to ensure an engaged mobile audience: Revisit your newsletter’s layout, craft tight copy and be careful with coding.

Podcast listeners are young, educated and engaged. This expanding platform is a place for listeners to pursue their passions, and travel is no exception. (Curious about how to reach podcast listeners? Read six travel shows DMOs should target.)

Periscope remains a mystery to many marketers, but it may be the perfect place for DMOs to offer virtual tours and insider access to events. Twitter has six tips for businesses looking to get started on the video streaming platform, which include choosing great content, being responsive to fans and building up anticipation for your broadcasts, among others.

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