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Animation cel of ‘Norm’ from the ‘Life. Be in it’ campaign

The ‘Life. Be in it’ campaign was a Victorian State Government initiative, launched in 1975. Initially intended purely as a campaign to encourage people to get out and get some exercise, it was an immediate success and by late 1977 it had become a national program supported by all Australian governments, state and Federal. The messages promulgated by the program expanded to promote not only fitness but also quality of life. In 1981 Federal funding was abruptly terminated and ‘Life. Be in it’ bec...

Physical Description

An animation cel rendered in coloured paint on a transparent acetate sheet, and mounted on white cardboard. In the cel the character of 'Norm' has been drawn seated and gesturing with his left hand.

Marks

Written on the acetate sheet in black pen is 'Teeth / Tongue' and 'A32'. The cardboard mount has a paper label attached to the lower left corner on which is typewritten in grey 'Alex Stitt / "Norm" / Animation cell / $150'.