What is a Digital Agency?

At Upanup, we define the term "digital agency" as a company that provides strategic direction, creative design, and technical development for screen-based products and services.

A digital agency helps government and business engage with specific target audiences. While a production or web development company can follow instructions to execute a digital project, clients get a high degree of value by consulting with a full-service digital agency to come up with marketing and communications strategy, followed by creative direction for a project.

Once upon a time, creatives were split between mediums. On one side were designers with a foundation in art, following traditional careers in print. On the other, those with a highly technical skillset, working primarily on websites. These two worlds merge in a contemporary full-service agency. Designers need a strong foundation in art principles as well as technical expertise in interface design.

And the offerings go far beyond websites. Today, a digital agency delivers a wide range of products and services:

It takes a deep understanding of the medium and the process to successfully guide and grow a brand in the digital landscape. Successful brands take advantage of interaction online and provide additional consumer value through digital means. The core principles of brand strategy remain the same, but they aren’t just the domain of traditional advertising agencies anymore.

Disclaimer: Our team members contribute to this blog in their own voices. As such, opinions expressed in this post are not necessarily shared by Upanup. If you are curious or concerned, please contact us.