Last week, a couple of JIBE’s designers (Sam and I) were fortunate enough to sneak out of the office for a bit and visit the enchanting city of Nashville, land of neon lights and letterpress posters. Besides being on the lookout for some killer food and country music, we were there to attend the annual Brand New Conference. Nashville But back to the country music and killer food. Because wow. As Nashville newcomers,...

Marketing professionals frequently discuss brand equity as a metric for measuring the strength of a brand. However, very few people can actually define the term, let alone calculate it in any scientific way. Traditionally, brand equity has been defined as “the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.” Walk the aisles of any grocery store and...