This is our chain of value

“Where are these jeans made?”. We hope you appreciate this brief insight into our chain of value, and the work that lies behind making a pair of jeans. Our intention is to give you a better point of reference to the price of the clothes you buy, as it’s very complicated and the information is scarce. We also hope we will make you curious and that you will keep asking questions; not only to where the product is made in the conventional sense, but where and how all aspects of the production is done. Admittedly, our information is not complete. Read more to find out why.

Our home

The steady buzz of old machinery at work. Freshly brewed coffee and a faint hint of campfire incense fills the air. The tailor is taking notes and measures while listening to a customer’s expectations for a brand new pair of bespoke jeans, while newly packed boxes of Livids are hastily carried down the stairs to meet the postage deadlines. In the basement, young newlyweds are rushing past old vintage clothing to reach their appointment at the photographer’s studio. This is the Livid headquarters. This is our home.

From our diary

We are not a supporter of the growing sales schemes that dominate the business that we are in. It is a downward spiral driven by a massive over-production of garments. This rate of consumption does....