BETTERINSIGHTS =BETTERDECISIONS

No one understands modern shopper behavior and consumer motivation like Decision Insight. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients.

ShopperIQ®

WHAT OURCLIENTS ARE SAYING

“Decision Insight’s methodology was excellent and the team delivered as promised. Two phases of research led to a dozen recommended spice aisle solutions with varying assortment, arrangement, and merchandising that will drive increased category performance and shopper satisfaction.”

Brian Seel Consumer & Customer Insights, McCormick

“Decision Insight enabled us to have a rapid, reliable, and risk-free system that delivered predictive sales performance of shelving strategies before going to market. They delivered rich diagnostics on visibility, awareness, and shoppability in a highly cost and time efficient manner.”

Mike Klein Director of Insights & Analytics, Post Foods

DI Blog

We’re excited to participate in the Category Management Association’s annual conference, May 7-9 in Nashville. The line-up looks great, with industry leaders from Meijer, Walgreens, Hershey’s, Heineken, Fruit of the Loom, and more! Please join us for our session with Bel Brands on Tuesday morning at 10:05: How Bel Brands Reimagined the Snack Occasion for […]

Newsletter

Product, the Reason for the Other Ps to Be! Product, you were the star of the show. Each day you brought your A-game under the bright, fluorescent retail lights. From shelf to shopping cart, nobody did it better. But, the world is changing, it’s all about the digital channel now. And online, you’re just another […]