Japan is the world’s second or third largest market depending on the sector, important competitor, and partner. With 125 million people it’s a large and important country.

15% of the world’s economy is in Japan
25% of the world’s high-tech products are made in Japan
10% of the world’s cars are made in Japan
30% of the world’s cars are made by Japanese brands
Japan’s mobile communications market is arguably the most advanced in the world.

Japan business: how to succeed? quick answer:

The first imperative is to understand common mistakes and avoid them, and not to fall into the same traps as similar companies have fallen into. To get you started read: