Voice of Customer analytics seeks to transform unstructured feedback into usable data.Learn how to build an effective Voice of Customer analytics program that increases revenue and reduces churn via better-informed decision-making.

There’s no doubt that San Francisco International Airport is the gateway to the world’s tech capital. So it’s no surprise the airport likely employs text analytics to guide billion dollar terminal renovations and daily improvements alike. In this installment of the airport series, we see how SFO effectively listens to its customers.

When an airport company reviews social data they need to be able to find the signal in the noise. Airports and the cities they serve are often confusingly interchanged on social media. In this article, we use filters and a custom configuration to see exactly what people are saying about McCarran International Airport.

Trending continues to govern the stream of news, culture and marketing we consume. To keep up, marketers need to just about read the future in order to act fast enough to leverage unexpected trends. And, with a new tool developed by eDigitalResearch and Lexalytics, you just about can.