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This chapter is an essay in cultural history, exploring the relationship between the forms of epigraphical expression and the expectations of the intended audiences. It does so by studying the (mostly religious) inscriptions of Hellenistic and Roman Asia Minor, and seeks to modify recent interpretative notions of town and country as ‘worlds apart’ or of ‘collective identity’. With much illustrative detail, the chapter shows how anxieties about crops and livestock were reflected in epigraphic forms and terminology, not least in prayers to weather gods. A second section emphasises the...

This chapter is an essay in cultural history, exploring the relationship between the forms of epigraphical expression and the expectations of the intended audiences. It does so by studying the (mostly religious) inscriptions of Hellenistic and Roman Asia Minor, and seeks to modify recent interpretative notions of town and country as ‘worlds apart’ or of ‘collective identity’. With much illustrative detail, the chapter shows how anxieties about crops and livestock were reflected in epigraphic forms and terminology, not least in prayers to weather gods. A second section emphasises the prominence and powers accorded to local gods, as are visible both in the prayers offered on behalf of village communities, and in the texts of confession and expiation set up by individuals. The chapter ends by downplaying notions of serious tension between rural Anatolian cult practice and ‘an essentially urban cultural mainstream’.