CBS Going After Hulu With TV.Com (CBS)CBS Interactive (CBS) will relaunch TV.com, one of the domains it picked up in its $1.8 billion CNet acquisition, to go after Hulu and other TV-on-the-Internet portals more aggressively.

PaidContent's Staci Kramer: The full-scale relaunch with new content partners is slated for January but the cosmetic changes will start this week with a new look and logo, according to sources familiar with the plans. ...

People watch far more hours of TV from the couch than on the PC. According to Nielsen (see table above found via GigaOm), 142 hours/month for TV versus only 2.5 hours/month for Internet video. Online TV will sure grow, but still a long way to catch the habit of watching TV from the sofa. A habit that will surely remain for long duration shows, like movies or NBA games.

Some lucrative consumer segments are ready to pay for quality, speed, ease-of-use and exclusive content (e.g. Apple knows very well this segment). Some reports foresee penetrations as high as 20% and even 50% in developed countries urban areas.

The video uploaded by "madflux" in mid-November begins with a fumbled camera. What follows is nearly unreal: a video of a guy on a bike re-creating the experience of the video game Guitar Hero by following markers set on the pavement of a suburban neighborhood. Madflux gives a "shoutout" to "Lars and the rest of the Brierwood Vandals." "Bike Hero" immediately became a YouTube hit, garnering over 1.7 million views, along with hundreds of thousands elsewhere online.

As you are no doubt aware, online video has experienced a tremendous year in 2008 in terms of growth and usage. I have personally documented a fair amount of the happenings in the industry over the year myself.Nielsen is now sharing some data looking at trends after analyzing VideoCensus data over the past year. They say that 60% of online video viewers are over the age of 35, and that people have a hard time believing that. I'll certainly admit it is a bit surprising.

CBS Going After Hulu With TV.Com (CBS)CBS Interactive (CBS) will relaunch TV.com, one of the domains it picked up in its $1.8 billion CNet acquisition, to go after Hulu and other TV-on-the-Internet portals more aggressively.

Joost: The sequel | The Social - CNET News - NEW YORK--Not so long ago, Web video start-up Joost was looking a lot like the Waterworld of Web 2.0. "We had a company and a product," the company CEO Mike Volpi said here in an interview at Joost's office, a brightly lit space a few blocks from Union Square that the company moved into several months ago. "It didn't work particularly well. We needed a new company, culturally, product-wise, target market wise."

Contentinople - Ryan Lawler - News Bits: Video Ad Spend Slows Online - With grim economic news seeping into advertising and marketing budgets, online video was supposed to be one of the few bright spots for advertising over the coming quarters. But now even that is in doubt. The Wall Street Journal reports that the same economic malaise hitting the broader ad market is now slowing growth in online video as well. During an investor conference last week, NBC Universal CEO Jeff Zucker said, "The most surprising thing to us is how fast the digital marketplace has come to a standstill in the fourth quarter." Hulu LLC CEO Jason Kilar tells the WSJ that his company is "ahead of plan for 2009," but it's worth noting that the site's video inventory is no longer sold out, as it was in August.

Good news for YouTube: Bullish video ad forecast — Online advertising may be dragging, but one analyst firm expects the market for video ads to grow 45 percent to $850 million in 2009. — An eMarketer study released Tuesday forecast more growth in years to come: $1.25 billion in 2010 …

NBC's Samberg: Still King of YouTube — Network Turns Blind Eye as Video Racks Up Views — NEW YORK (AdAge.com) — NBC is supposed to give all its hit “Saturday Night Live” clips to its online joint venture, Hulu, not YouTube, right? Well, not always, apparently.

Micro Linear Channels — An Important New Development in Online Video Discoverability | QC Central.Com - It’s a technique long used by cable programmers including MTV; keep videos in rotation, in an ongoing. linear telecast. The cable programmers knew that new viewers tune in at different times and are likely to find programming by chance. The same concept should applied to web videos, says Max Haot, co-founder and CEO of Mogulus. He says that online video producers should consider using a system to place clips into an ongoing, linear presentation, a format he has coined “Micro Linear Channels.” He sees this format as powerful discoverability tool.

Good news for YouTube: Bullish video ad forecast — Online advertising may be dragging, but one analyst firm expects the market for video ads to grow 45 percent to $850 million in 2009. — An eMarketer study released Tuesday forecast more growth in years to come: $1.25 billion in 2010 …

Video: Five Online Video Startups to Watch in 2009 - TVWeek - NewsDaisy Whitney's New Media Minute What are the five online video startups you should keep your eye on in 2009? In this week’s edition of the New Media Minute, Daisy Whitney shares her five picks for companies to watch in the year ahead. They are video site MyDamnChannel.com, measurement service Quantcast, technology firm Kaltura, how-to service 5min.com and convergence software service Boxee.tv. For all the details, check out the New Media Minute...

Dailymotion Ranked as World’s Largest Independent Web Video Site - Dailymotion continues to be the most popular independent web video site globally, with over 38 million unique visitors worldwide, according to global Internet information provider comScore Media Metrix Data (October 2008). In addition, Dailymotion’s year to date monthly average of over 36 million unique visitors leads all independent online video web sites.

Weekdays Outpace Weekends for Online Video Viewing - TVover.net - Nielsen Online announces that 65 percent of online video viewers stream content between 9am - 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am - 8pm on weekends (see Table 1). With a 96 percent broadband penetration among at work Web visitors in October and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing.

Weekday Online Vid Watching Trumps Weekends: Nielsen « NewTeeVee - Nielsen released new online video facts and figures today, among them the top video sites for October, corrected figures from September, and data that shows more people watch online video during the week than on the weekends. The number of unique online video viewers fell 3 percent to just shy of 121 million in October from 124 million in September. However, the total number of streams grew 1 percent to 8.894 million, streams per viewer rose 4 percent to 73.7, and the time spent per viewer surged 10 percent — to almost 172 minutes — during that same time frame.

YouTube has added an extra-large (850×500) video player for clips that are available in HD format (see example). Also, there’s a new HD option in YouTube browser that lets you quickly filter all HD videos on a page. Thanks Andy.

ComScore: YouTube Now 25 Percent Of All Google Searches — Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube.

We have two developments that we would like to share with you: the expansion of our HD player and a test of three new landing pages designed to help you find the news, music and movies on YouTube that matter most to you.

Online Video Goes Global - eMarketer The number of online video viewers will grow by more than two-thirds to 941 million in 2013, from 563 million in 2008, according to ABI Research. The 2013 estimate represents just over one-half of the 1.8 billion consumers expected to use the Internet that year.

Although online video viewing is growing among Internet users worldwide, viewing varies greatly from country to country. More than three-quarters of consumers in Australia, Germany, India, Japan, the UK and the US surveyed in Q3 2008 by IBM Global Business Services said they watched video on their PCs—outpacing viewership for the world as a whole.

Online video viewing has increased dramatically during the past year alone. A look back at online video viewing in a wide range of countries from a study conducted in 2007 revealed relatively low usage. That study, by the USC Annenberg School Center for the Digital Future and the World Internet Project, was not made public until November 2008. It is surprising to note that back in 2007, a majority of Internet users in eight out of the 13 countries surveyed (including the US) said they never downloaded or watched online video.

With the medium growing so quickly, and varying by country, marketers should not make any assumptions about a given nation’s online video viewing habits based on global averages. As always, the key is to know your market.

Hulu Growing Fast, But YouTube's Still Far Out in Front - TVWeek - News - Hulu is reaching farther into the mainstream with explosive growth in views in October, according to the latest video viewing figures from Nielsen Online.The site rocketed in October, delivering 206 million streams of video, up from 142 million in September. The number of unique visitors rose to 9 million in October, up from 6.3 million in September.

Online Video Given “Highest Focus” in 2009’s Digital Marketing Campaigns, Says SurveyYesterday the online video platform, PermissionTV, released its survey findings on online video initiatives for 2009. One standout finding: 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social media and search. I asked PermissionTV’s VP, Matt Kaplan, if there were any questions and findings on Video SEO?

People Prefer Streaming Over Downloading « NewTeeVee - Good news for Netflix and Hulu — new data from Ipsos MediaCT shows that people are more interested in streaming longer-form content like movies and TV shows than downloading it. The Ipsos research found that for U.S. Internet users 12 years and older, 17 percent had streamed a movie and 25 percent had streamed a TV show in the past 30 days vs. 11 percent who downloaded a movie and 11 percent who had downloaded a TV show during the same time frame.

Joost Kills P2P; Gets Focused on Getting Bought | Online Video Watch - After much speculation Joost has announced the shutdown of their downloaded player app and P2P video service as of tomorrow. If content is king then Joost is dead. But if user experience is king they may still have a shot, at least in the form of acquisition by a mainstream media company seeking to increase online engagement.

Top Ten Online Viral Video Ads of 2008 - Yesterday, The Feed Company released its list of the top ten online viral video ads for 2008. “You have a lot of younger creatives at the ad agencies who have grown up on the Web who don’t think in terms of traditional 60-second spots anymore. Our Top 10 shows that this new type of creative - less brand, more entertainment - is finding bigger and bigger audiences online.” - said Josh Warner, President, Feed Company

YouTube Unveils Unique View Counts. Now You Can Tell If Your Mom Is Your Only FanYouTube has just released a new feature for its analytics platform that allows content owners to see how many unique visitors are watching their videos. While YouTube videos have long displayed their view counts to the public, until this point it hasn’t been possible to tell if the hits were coming from a wide audience or just a few devout fans who repeatedly watched the same clips.

San Francisco - Major record label Universal Music Group is generating "tens of millions of dollars" from Google's YouTube, the company told CNET News.com this week. "(YouTube) is not like radio, where it's just promotional," Rio Caraeff, executive vice president of the label's eLabs digital division, told News.com. "It's a revenue stream, a commercial business. It's growing tremendously. It's up almost 80 percent for us year-over-year in the U.S. in terms of our revenue from this category."

About Me

I'm President and Founder of Online Video Publishing [dot] com, a new media consulting firm sharing strategies and best practices for online
video publishers. My videos and blog focus on the technologies, business and players in online video, streaming media, videoconferencing, collaboration and social media. I'm a 20+ year veteran of the enterprise video space
and award-winning producer of corporate and educational videos. In my
day job, I'm a video communications professional in a corporate
multimedia department and produce live and virtual events and webcasts. My background is in fine arts and technology and
I'm a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop.
I'm also a 2009 Streaming Media All-Star, named by StreamingMedia.com,
and Co-Chair of the 2009 and 2010 Online Video Platform Summit. I'm
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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.