Not sure where you are but Wheelbase in Staveley were doing 15% off this week. Most popular bikes in the Cube range are on up to a month delivery, best check with dealers.
Many bikes in a price range are very similar. If you compare the Kalkhoff and Cube range you will find that the bikes in a similar price range tend to have the same forks, gear sets, brakes etc.
Ref the Kalkhoff motors, all the ones I looked at had the Bosch motor which is the same as the Cube.

I concur with egroover. Mudguards and rack essential for your average uk user. Suspension fork for the higher speeds you maintain on rough ground and terrible roads! ebikes become your car and you find you use it more than you planned.

Seriously, your judging the other components by something that everyone changes on every bike after buying ? The bike must be crap, it's got a £2 bell on it lol

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I still have the original tyres and never needed to change them, over 9000 miles on the Delite.
Quality bikes cost more because of the use of quality parts.
Everyone does not change tyres or have a mobile phone, why do you assume such things? Most people might, doesn't say there're right. More voted for Brexit didn't they?

The cube is good buy. Components are well specced for what you need it for. Deore are good midrange shifters. The brakes are lower end but a excellent when matched with 180mm disks and should prove reliable. An air fork would be nice but at this price you can't have everything. Most importantly it has brilliant motor with best battery.

I still have the original tyres and never needed to change them, over 9000 miles on the Delite.
Quality bikes cost more because of the use of quality parts.
Everyone does not change tyres or have a mobile phone, why do you assume such things? Most people might, doesn't say there're right. More voted for Brexit didn't they?

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You're comparing a Delite which retail at £4k+ with a bike that's half that price ? Quality bikes as you put it do cost much more because they use more expensive components, you don't get that for free you pay for it in the cost of the bike. I wouldn't expect to change the tyres on a £4k+ bike either. If Cube put Marathon Plus tyres on it's bikes they have to charge an extra £60 on the price of the bike, I'd be happy to have the choice if I want to change them or not. The point I was trying to make is that the rest of the componentry is good/excellent at this price point.
I shouldn't of generalised with the term everyone, I thought it would of been obvious this didn't apply to very top end bikes (as yours)

Having just gone through the purchase process I do think there's a real opportunity for one of the manufacturers to take a leaf out of Mini's book and offer a custom bike service.
When you buy a Mini you basically just choose your body style and motor then can alter almost everything else.
In the bike world, suppose you could settle on a frame and motor then choose to upgrade your saddle, add a suspension seat post, better brakes, forks, gearset, lighting, add a rack, maybe (in the case of Bosch,) upgrade the computer, add an adjustable stem, and finally choose a colour.
I'd have had a better saddle, forks and computer with a different colour and would have probably spent a few hundred pounds extra.
And yes, of course I can do all of these things later but will end up with a pile of unwanted components.
I predict that the first manufacturer to really get behind this concept will drive their average selling price up by 10 - 25%

Having just gone through the purchase process I do think there's a real opportunity for one of the manufacturers to take a leaf out of Mini's book and offer a custom bike service.
When you buy a Mini you basically just choose your body style and motor then can alter almost everything else.
In the bike world, suppose you could settle on a frame and motor then choose to upgrade your saddle, add a suspension seat post, better brakes, forks, gearset, lighting, add a rack, maybe (in the case of Bosch,) upgrade the computer, add an adjustable stem, and finally choose a colour.
I'd have had a better saddle, forks and computer with a different colour and would have probably spent a few hundred pounds extra.
And yes, of course I can do all of these things later but will end up with a pile of unwanted components.
I predict that the first manufacturer to really get behind this concept will drive their average selling price up by 10 - 25%

The fact is that it's the marginal gains that make profits for manufacturers. I used to reckon that if I could increase my turnover by 10% then it would add up to 40% to my net profit. So, when I bought my Mini I remember adding a wooden steering wheel for about £100. I bet that only cost £25 to add to the package.

Same with Mini, you can purchase one from stock if you want, but most people want to spec their own car. Most parts on most bikes seem to be bought in.
It is more complicated to administer and takes a higher degree of organisation by the manufacturer and the suppliers, but based on my experience anyone offering it would pick up plenty of extra market share in addition to raising the average price of their final orders.
But I agree that it will probably never happen and that there will still be a brisk trade on eBay for the discarded bits as purchases upgrade!

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