Careers

Digital Marketing Executive

VetPlus

Digital Marketing Executive

Lytham

Upto £28,000

VetPlus currently have an excellent opportunity for a Digital Marketing Executive to be based within our Head Office in Lytham. Working under the guidance of the Senior Marketing Manager, you will focus on the creation, distribution and evaluation of digital content across many platforms, for the VetPlus Division.

You will be tasked with managing our social media platforms and websites, as well as overseeing SEO and PPC initiatives and reporting. You will be responsible for ensuring that relevant content is always displayed to our customers, enabling them to have a smooth user experience.

Reporting into the Senior Marketing Manager and working alongside an existing successful marketing team, you will have a passion for digital marketing and the ability to effectively report on their own successes. You will set the tone for how VetPlus communicates with its different customers through the digital environment, and as such provide support to all areas of the business when required.

You will have the following skills and expertise;

Digital Marketing Executive

Experience with SEO and PPC campaigns.

Experience working with Content Management Systems and Email platforms.

Understanding and experience of Google Analytics.

In-depth knowledge and understanding of Social Media platforms, (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

Excellent copywriting skills and an eye for detail.

Confidence writing to both B2C and B2B audiences.

Strong interpersonal skills to work effectively with others in a cross-functional team environment to support specific business priorities.

Experience creating reporting and working with data.

Excellent communication, numerical and analytical skills.

A positive attitude with a hands-on approach to work tasks.

Skilled in Excel, Word & PowerPoint.

Responsibilities

Digital Marketing

Developing and managing digital assets, such as websites & social media profiles.

Creation and publication of all digital marketing materials in line with marketing plans, integrated campaigns and brand guidelines.

Manage and improve lead generation campaigns, measuring results

Lead for our website, responsible for harmonising messaging and consolidating fresh content production throughout our business in a consistent manner.