Posts in Category: Advertising

Lori Senecal is the global chief executive officer of Crispin Porter & Bogusky. She has a sales and marketing degree. Lori has gained popularity due to her leading talent. She commits to bringing out the best in organizations and people.

Career Journey

In 2003, Lori opened TAG Ideation, a marketing facility. The innovator is conversant with multinational accounts and data analytics. She has worked with popular brands like Staples, Molson, InBev, Nabisco, Weight Watcher’s, Xbox, Sprint, Nestle, and Applebee’s. She has served as the Global Accountant Director of Coca-Cola for three years. Lori was a chief marketing officer at DDB Worldwide Communications Group Inc.

Lori Senecal was the co-managing director of TAG- New York. At McCann Worldgroup, he was appointed the vice president and the accountant management director. She served as the Kirshenbaum Bond and Partners president, partner, and CEO. The career woman has worked as a chief executive officer and director of MDC Partners. Check out Adweek to see more.

Achievements

Working in these positions have helped her acquire competitive leadership and innovative skills. She won the AWNY Game Changer Awards in 2014 due to her impressive leadership and creative skills. Lori has proven that she can start and grow a business within a short period. She recently received the title, Most Creative People in Business in 2017, from Fast Company. For more details visit Bloomberg.

Strength

Lori Senecal led to the listing of kbs+ among the companies to work in New York. Under his tenure, the entity grew to 900 private agencies from 250 people across the universe. She has modernized the trading methods and agency culture that has increased the company collaboration and agility. Her leadership has fueled and lifted entrepreneurship spirits in the firm.

Lori led her teams in partnering with customers to optimize structures across partner skills. She focuses on kbs+ overall growth and global vision. Lori offers thought leadership and industry insights through motivational program seminars, meetings, and media interviews.

Other skills

Lori is a digital strategist, integrated marketing, and advertising expert. The outstanding woman is also brand architecture and is familiar with E-commerce, developing and actualizing business ideas, and providing creative directions. She mentors business-minded people.

Lori Senecal is considered among those who have immensely contributed to the positive changes in future ways of doing business. The holder of a degree in Sales and Marketing has over the years gained experience and knowledge in leading global entities. In particular, she is well-versed in data analytics.

Lori’s success story is characterized with many instances where she has turned around companies to profit-making and relevant organizations. Among the things that have led to her popularity is the ability to inspire people to bring out their best towards achieving a company’s goals.

The current Global CEO at Crispin Porter & Bogusky believes that the success of her older siblings motivated her to pursue her dreams and achieve higher goals enthusiastically. Lori launched TAG Ideation, an innovative young-adult marketing unit in 2003. The unit was part of McCann Worldgroup Inc. Her role in developing the division led to her appointment to serve as a Co-Managing Director of TAG- New York. Lori’s performance led to her promotion as Accountant Management Director and the Executive Vice President. Lori Senecal has worked with renowned global entities and brands such as Nestle, Xbox, Weight Watcher’s, and Staples among others.

Lori worked for DDB Worldwide Communications Group Inc. as the Chief Marketing Officer for about three years before being promoted to head of the Sales and Marketing division. She has held prominent positions at various companies including Kirshenbaum Bond and Partners, Coca-Cola, MDC partner, kbs+, and Advertising Council, Inc. In most of these organizations, Lori has served in the capacities of Chief Executive Officer, Global Chairman, or Director. She is credited with bringing on board models and strategic visioning that promoted growth. She has been honored at different scales including being a regular in the “AdWeek’s Power 100 List”, “Agency Executives to Watch” in 2016 and “Most Creative People in Business in 2017”. As an expert in advertising and digital strategy, Lori believes that companies can reach more people if they optimized their advertising plans to integrate mobile use. It is because most people access their social media accounts via mobile phones. You can follow her on twitter