Direct Marketing

Direct Marketing

What is it

Capitalise on the true potential of direct marketing with data-driven, personalised, and persuasive promotions.

Our approach to Direct Marketing uses world-leading data science to help you and your advertising partners identify high-intent audiences and activate timely campaigns that run across print, digital and mobile. We combine personalised offers with pinpoint accuracy, enabling you to take a strategic approach to promotional campaigns.

Improve loyalty, and give advertising partners a compelling and effective way to reach Customers with our Direct Marketing solution.

What is it

Drawing on our world-class predictive and relevancy science, we can help you cut through the noise and reach your most valuable Customers with bespoke marketing campaigns that deliver against your most pressing aims and objectives.

We’ll also help you to understand your shoppers better, with metrics like coupon performance and sales uplift – as well as qualitative data collected through our Shopper ThoughtsTM panel – giving you the insights you need to make smarter buying decisions.