Dubai's Emirates launches data science lab at Oxford University

Sir Tim Clark, president of Emirates. Emirates Airline has launched a data science lab in a five year partnership with Oxford University. Employing a team of world-class scientists, engineers, social scientists and domain experts from Emirates and Oxford University, the Oxford-Emirates Data Science Lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network. Longer term, the lab’s focus will be to redefine the customer experience through improved personalisation with individual customers, the Dubai-based airline said in a statement. Located at the Oxford Centre for Information at the University, the Oxford-Emirates Data Science Lab will draw on data science, machine learning, mathematics and big data to help place data at the heart of the organisation and streamline business processes. Part of the recently-launched Emirates…