We believe that it is imperative for more scientists to venture beyond the confines of their labs and lecture halls to directly engage with the public and policymakers, as well as more strongly confronting and resisting the well-funded and organized network of AGW denial. This can be done in numerous ways. For example, scientists can be more proactive in approaching the media to emphasize the importance of research findings or to counter misinterpretations. They can also begin to encourage initiatives that empower citizen participation in scientific research, such as citizen science, as is being done currently at several major universities and research institutes. Moreover, scientists need to more effectively use Internet-based social media to their full advantage in order to turn the tide in the battle for public opinion.

We believe that it is imperative for more scientists to venture beyond the confines of their labs and lecture halls to directly engage with the public and policymakers, as well as more strongly confronting and resisting the well-funded and organized network of AGW denial. This can be done in numerous ways. For example, scientists can be more proactive in approaching the media to emphasize the importance of research findings or to counter misinterpretations. They can also begin to encourage initiatives that empower citizen participation in scientific research, such as citizen science, as is being done currently at several major universities and research institutes. Moreover, scientists need to more effectively use Internet-based social media to their full advantage in order to turn the tide in the battle for public opinion.