Since 1976 JSI has provided teachers with exceptional customer service. By offering the best rental program in the country, a vast selection of new and antique instruments and bows, sheet music, method books, teaching aids, and every imaginable stringed instrument accessory, we help teachers maintain their teaching studios.

Cello-centric Focus

Says Carol Johnson, co-founder of Johnson String Instrument, "You want to look at a dealer who specializes in the violin, cello and viola  as opposed to, say, an all-purpose music store. We're onlyviolin,
viola, and cello. Plus bows, and other accessories. We
don't do anything else."

"We have a stringent process for selecting the cellos we sell," adds Roger Johnson, co-founder of Johnson String Instrument, and a long-time cellist himself. "We often send one of the experts from our workshop to inspect cellos before they are shipped."

Part of the advantage is that such a shop has a breadth of skills and knowledge under one roof. "We have a very good workshop, so when cellos come in, we adjust them to our own specifications. We do
our own setup," says Carol.

"What we do is actually a synergistic rearrangement of the bridge, sound post, fingerboard, tailpiece, strings and pegs,
so they work in balance with each other," Roger explains. "Paying the necessary attention to this process can transform a cello and give a buyer a deeper understanding of what they are getting. It's a time-consuming, expensive
process that is most often overlooked," he agrees. "But it's essential for making the cello feel right to the player, work correctly mechanically, and sound its best."

In fact, Johnson String Instrument's services include repairs, fine restoration work, bow repair and rehairing, and appraisals. They have a dedicated staff of
professional players and violin makers that selects each and every instrument and bow they offer. So everything from the construction of the cello to the resonance of the E string is evaluated with careful, experienced eyes
and ears.

Trading in Your Cello

Like a well-built house, a fine wine, or an antique car, good cellos not only maintain their value, but can often increase in worth over time. So it's important to deal with an organization that stands behind their products.

At Johnson String, they firmly believe this. "I tell my sales staff, 'Never sell anything that you don't want to see again!' " Carol affirms. This is especially telling when deciding whether to purchase or rent your cello, or when
moving from a rental to a purchased instrument.

Renting vs. Purchasing Cellos

You'll find more information in the article on When to Buy vs. Rent Cellos. But as a general rule, a dedicated cello shop will insure that money spent on a rental will go toward any instrument you
purchase in the future.

Ms. Johnson explains: "In an all-purpose music store, they're only going to have commercial instruments, and when you get done renting, you're simply going to own a rental instrument. So it's always better to work with a shop where
you can use your equity for something that you would like to own. And when you buy, chances are that's just going to be your first full-size instrument. You're moving out of rental into sales." If you progress, you're going
to bring that instrument back in trade, and you're going to move up in quality.

Reputation

Finally, you're always better off working with a dealer that has a reputation for excellent customer care, up-to-date knowledge of the cello industry, and longevity. As a dealer who has worked with violins, violas, cellos, and
their accessories for more than 30 years, Johnson String Instruments has all three.