Market pioneers

Task

Far back in 1991 we placed a commercial in Soviet TV for other-worldly shampoo 2in1 Vidal Sassoon Wash&Go.

Solution

A strange product name - Vidal Sassoon Wash&Go, even more strange functions - shampoo and conditioner in one bottle, and thirty seconds of alternating images of such a far-away and, as it turned out, such a real life, had immediate effect. Millions of people sold their souls to P&G, and P&G sold millions of shampoo bottles!

We are not sure whether we should be proud or ashamed, but that first commercial at Soviet TV back then was launched by our agency BusinessLink Advertisement. Whatever you may say, the fact remains - we are the earliest advertising agency in Russia.