Duluth Fall Festival

The Brief

Since 1983, Duluth has hosted their Annual Fall Festival the last weekend in September. Today, the Duluth Fall Festival is one of the most successful festivals in the southeast, with attendance consistently upwards of 100,000.

All proceeds from the Festival are used towards improving and beautifying Historic Downtown Duluth.

The Duluth Fall Festival had an aging, five-year-old WordPress website that really needed to be brought up-to-date to take full advantage of the latest WordPress technologies. Given that the vast majority of the site traffic took place over the festival weekend, with nearly 42.000 pageviews and over 83% of those using mobile devices, there was a great need to optimize the content for the mobile user.

The Solution

Working closely with the Festival content advisors, we brought the website up-to-date by building a fast-loading, mobile-responsive, SSL-secured WordPress website. The website is now equipped to provide a better user experience on mobile devices during heavy traffic periods. The website also allows Arts & Crafts and Food Vendors to register online and have their registration information relayed to the appropriate Festival Committees to manage the applications. The application information is archived to a continuously updated database for the Festival Committee Chairperson’s reference.

SERVICES

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