Effective Branding Strategies | Warning! These 6 Tips Could Turn You Into A Small Business Branding Genius

Effective Branding Strategies | Businesses, big or small, have to begin with defining their brand in order to rise above a sea of competitors, establish their reputation, and grow their client base. As an entrepreneur, this will help you make your target audience actually look your way and see what you have to offer. And the best part: building brand awareness doesn’t have to involve a big budget.

You know branding is a critical element of the success of your business, but where do you start? Your logo, your website, social media? You may think of logos, labels, marketing and catchy taglines when defining what a brand is. All those things are important part of what makes up a brand, but it’s more than that. Simply put, your brand is your promise to your potential client. It tells them what they can expect from doing business with you, and it differentiates your products and services from your competitors’. How can a small business develop a big brand on a tiny budget? Here are 6 tips to help you get started.

Create A Standout Logo | Effective Branding Strategies

A professionally designed logo will go a long way. People usually associate brands with the logos, which means you should have a professional logo that can be easily recognized even in small formats such as social media profile images. An appealing, yet simple logo is the vital first step in building a strong brand image that will grab the attention of your potential clients, so unless you are able to design one on your own, one that looks professional, you should definitely consider hiring an expert.

What makes you different and original? What about your business makes it the one that a potential client should choose? Figure out your unique selling point and develop a tagline around it. Write a memorable, meaningful and concise statement that grabs the essence of your brand. Be innovative, bold and daring. Strong and enduring brands stand for something and don’t try to be all things for all people. With the right tagline, you can get free word-of-mouth marketing around the proverbial water cooler. People simply can’t resist a good tagline!

Be Honest And Authentic About Who You Are | Effective Branding Strategies

Your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse your target audience. There is no faster way to ruin your brand than by making promises to existing and potential clients that you don’t keep, especially in today’s digital world where anyone can go to social media and broadcast their opinion. Even a strong brand will suffer when it creates average or below average products or services. Providing consistently great products and customer service is one of the best types of marketing there is!

Sure, the world is fast changing, particularly in light of the evolution of technology. Keep in mind, however, that you should be consistent with your brand’s message and avoid changing your message with every trend and fad coming and going. From business cards and logo to email newsletters, tweets and even brick-and-mortar signage, all of your communications and marketing materials should look, feel and sound like they come from the same source. Once your brand is starting to gain a foothold, stick to that message so you won’t confuse your clients.

Blog Regularly | Effective Branding Strategies

A website is no longer optional for business owners today. Official company websites act as virtual business cards, portals to engage clients and potential business partners, point of sales, and a way to communicate the latest news and information about the business itself. As an entrepreneur, part of your job is to keep your clients updated not just about your products but also of the industry in a level that they will understand and find interesting. The easiest way you can do that is by regularly publishing blog posts on your website. It also has the added bonus of keeping your website up to date, and we all know how important that can be for getting better rankings in search engines.

LinkedIn, Facebook, Twitter and other social media networks can act as a powerful way to showcase your brand and engage with existing and potential clients. How will your brand gain visibility if no one ever hears about you? By engaging regularly with your followers, you will increase your brand visibility and generate top of mind awareness for your products and services. Build your online community, and engage them in virtual conversations. This way, you’ll get to know your clients more and improve your products or services based on their opinion, while improving your brand’s visibility.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.