Llaollao Calls Out Yolé For Not Actually Being European, Says They’ll Be Back Soon

Llaollao Calling Bluff On Yolé Proclamation On Being European

They’ve only been gone for 6 days, but frozen yogurt chain Llaollao has already started fighting back on its replacement, Yolé.

On Tues (12 Dec), Llaollao provided a statement on Facebook with regards to the takeover by the newly established Yolé.

Despite the similarities in the products of the two brands pointed out by customers, they specifically mention that Llaollao “have absolutely nothing to do” with the Yolé brand. Further, Llaollao also claim that despite suggestions to the contrary, Yolé isn’t actually from Europe. They are also “far from finished in Singapore”, and we’ll probably see the return of Llaollao pretty soon.

Pretty serious allegations indeed. But does Llaollao have a point? Let’s take a look at why the original froyo chain is so displeased.

Perhaps they’ve confused “European-themed” with actually being of “European Origin”.

Same same product, but different name

From the aloe vera leaf-shaped spoon to the ambiance of stores, there hasn’t been much changes in terms of concept between the overtaker and the overtaken.

Other than the fact that Yolé has seasonal toppings and a slightly different yoghurt concoction as compared to its unrelated predecessor, a visit to Yolé would probably just make you think that Llaollao changed their colour scheme to blue.

Gongcha and LiHo drama season 2

The theory of rebranding and a comeback to regenerate hype for a brand sounds plausible, as we don’t truly know the value of things until we lost them. But we can never really be sure what happens behind the corporate doors who dictate the fate of our beloved food makes.

In the end, although Yolé seems like a fitting substitute for yoghurt fans in Singapore, it still looks like Yolé is a simple copy from Llaollao.

At least LiHo tried to formulate its own image rather than redressing Gong Cha’s brand.