But Trump’s campaign could very well have a “secret weapon” that the media have largely overlooked, one that was used to great effect in the Brexit campaign earlier in 2016 when United Kingdom voters shocked the establishment by choosing to leave the European Union.

According to The Daily Caller, that not-really-secret weapon is a new smartphone app developed by uCampaign that places “modern digital activism” in the palm of anyone’s hand and enables the user to engage in “universal door-to-door canvassing” to drum up support for a candidate.

Utilizing an individual’s actual location, the app places him in touch with other like-minded activists in a given area and awards points in a tiered system as a motivator for them to do things that benefit the Trump campaign, such as sharing address lists, taking part in volunteer efforts or attending a rally.

The app also serves to encourage supporters besieged by the overwhelmingly negative press coverage of Trump by reminding them that they are not alone, even allowing users to “friend” one another and serving as a messaging app to allow conversations back and forth.

Thomas Peters, founder and CEO of uCampaign, reported that the app had been downloaded more than 145,000 times and that well over 300,000 messages had been sent back and forth through it, with a total of more than 2 million “actions” having taken place in the app since it was first launched in late August.

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“We’re getting a big uptick in traffic. It’s amazing how many people have cued in to the election only 24 or 48 hours before, so we’re trying get those people quickly into the pipeline,” said Peters of his “21st century” largely unseen digital campaign.

The same sort of app was used in the Brexit campaign and has been credited with being part of the surge in support to leave the EU. Peters has reported that the app is seeing even better results for Trump than it did during Brexit, when polling ahead of the vote showed that “Remain” would prevail by 6 points when it ultimately lost to “Leave” by 4, a 10-point swing.

“People felt very alone and were depressed,” explained Peters. “The goal of the campaign was to make sure people didn’t feel alone, then a one-step repository for volunteer activity.”

Obviously it will be impossible to determine what effect, if any, this app will have on the 2016 presidential election, but if it is anything like what happened with Brexit, we can be assured that the uCampaign model will be utilized much more in future elections to get out the vote digitally.

Please share this on Facebook and Twitter to let everyone know about the uCampaign digital campaign app for smartphones that could very well have been a secret weapon used by Trump’s campaign team and supporters.

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