02/25/2014

Technology company showcases innovations and thought leadership in unstructured data at high-profile local media events in Las Vegas, Denver & New York City

FORT WORTH, Texas, Feb. 25, 2014 /PRNewswire/ — As SMBs increase in their digital adoption and national advertisers shift budgets to geo-targeted local display and mobile advertising, Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, is leading the way in bringing the efficiency and effectiveness of programmatic marketing to local advertising. Today, the company announced participation in three top local media and advertising events as part of their commitment to leadership delivering highly-targeted programmatic marketing solutions to local media networks and publishers.

Simpli.fi uses unstructured data to enable local advertisers to target, bid, optimize and report on the individual data element level. This combination of data granularity and transparency delivers efficient scale and performance even against the tight budgets and hyper-targeted audiences common with local advertisers. In the past 12 months, over 160 local media properties have launched programmatic marketing programs on the Simpli.fi platform.

February 25, Simpli.fi CEO, Frost Prioleau, will be discussing the potential of hyperlocal targeting use mobile device data during the panel, “Online Behavior v. Offline Profiles” at the Streetfight Local Data Summit in Denver, Co. During this session, Frost will be joined by colleagues from Urban Mapping, xAd and JiWire to discuss the challenges and opportunities of this nascent technology. Simpli.fi is also a sponsor of this event.

February 24-26, Simpli.fi VP of Strategic Partnerships, Donny Dye, will be at the Local Media Association Mega-Conference in Las Vegas. Donny will be available to discuss the company’s integration with McClatchy’s TruMeasure platform.

March 3-4, Simpli.fi is pleased to be a Bronze sponsor of the Borrell Local Online Advertising Conference in New York City, a premier gathering of local digital marketing executives. Simpli.fi VP of Strategic Partnership, Donny Dye, and other members of the Simpli.fi local team will be on hand with Simpli.fi customers to share best practices on programmatic implementation.

“Our capabilities with highly granular unstructured data are a great fit for the highly hyper-targeted campaign requirements of local advertising. We are committed to bringing the benefits of programmatic advertising to this rapidly growing segment of the industry,” said Frost Prioleau, CEO of Simpli.fi. “Our incredible momentum in this space is a testament to the need for the efficient scale that using unstructured data enables for all sizes of advertisers.”

About Simpli.fi

Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity™, advertisers can target, bid, optimize and report at the data element level. For more information, about the company or reseller opportunities call (855) 803-6909 or visit www.simpli.fi.

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