Donor Insight. Fundraising Action.

Roger wrote a piece (The Same Old Santa) on the Agitator about an appeal that has not changed year over year for the last 22 years and was applauding this. The reason for the praise is that this creative was a masterpiece and did not need to be tinkered with. He was suggesting that many do not abide by the “If it ain’t broke, don’t fix it” adage, because of their desire to continually make changes.

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers. Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs.