Available in pink or silver the iPod shuffle for instance is described as "Love: The Shuffle Love design is simple yet majestic Katie Price emblem encased in pretty hearts. This is a small iPod with a big heart."

"Having been involved in the design process with Cri-8 from the beginning, Katie wanted the range to represent her whilst embracing the quality and cool of iPod," a press release notes.

"I'm really excited about my iPod range and love the way they have turned out. Being involved in the design process was fantastic and really gave me the opportunity to develop and create exactly what I wanted," Katie Price insists. "Hopefully this is just the beginning and you will be seeing more from my Boutique range."

Apple are anticipated to release a new range of iPods next month, including adding features found in the latest iPhone 4.