Mitre 10

Background

In a highly competitive hardware retail industry, Mitre 10 has experienced impressive growth and
plans to defy big market players and take that growth even further. The Mitre 10 team needed to find
a digital partner that could support their goal to improve the online customer experience and
continue to increase sales across a growing product range. Bravo was selected to redesign the
experience and transition Mitre 10 from Magento Community Edition to Magento Cloud 2.3 Enterprise
Edition.

Bravo was well placed to grow its partnership with Independent Hardware Group (IHG), having
supported a complete digital transformation for its brand Home Timber & Hardware since 2015.

It was important to implement an eCommerce solution that could scale with the business. Mitre 10 had
a keen interest in improving and simplifying the overall User Experience (UX) with a clean,
consistent visual design throughout the website.