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Join us on our mission to encourage girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl. At puberty, 50% of girls feel paralyzed by the fear of failure, with 80% of girls feeling that societal pressure to be perfect drives this fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Going #LikeAGirl.

Share how you try, fail, learn & Keep Going #LikeAGirl to inspire others to do the same.

*Based on a 2017 study among US girls aged 16-24

Always is taking action to help girls build their confidence

See what it means to do things #LikeAGirl

Our original #LikeAGirl social experiment was the start of an epic battle. See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!