work/Promotion

COLINS 234 CHRISTMAS GRAPHICS

We were asked to design the Christmas graphics and details for Collins 234 shopping centre in the heart of Melbourne (Collins Street). The final artwork was placed on shop windows and throughout the main thoroughfare with posters in light boxes around the centre.

In this project we were given a tight timeline (from design brief through to production and installation) in addition to working with previously set brand colours and established Christmas decorations. The solution had to meet the deadline and criteria.

This happens frequently as we are usually given limitations and guidelines by our clients to work with however the goal is to produce something on-point, appealing and suitable for the organisation/audience.

The end result was a design (loosely) based on the shapes created by snowflakes and the romantic notions of Christmas which were given a modern and graphic update. Shoppers happy, client happy, us happy!