ook-fashion

In many
religious cultures it is seen as a sign of respect and humbleness to hideones
head.

Nowadays it is more like a mixture of fashion,

religion and
culture.

With our new series „tulips“, ook-fashion is
temporarily xing out the “k” from its title.

What once was out-of-kippot, now
reads: out-of …

it´s a tulip - not a tichel - not a turban . new 2014

Hair is always an expression of one’s personality – sometimes even ideology.

It is covered, hidden, colored and: styled. But no matter the do –

a head held highis always a sign of pride and courage.

While punks parade their flashy mohawks and skinheads shock with their baldness - hats, scarves, hair ties or caps transport a more subtile and less trying statement. And it’s about time to offer a fashionable solution in reply to neo-Nazi combat boots and their soul-destroyingly boring T-shirts. Our motto: why settle for brown, when you can have all different shades of beautiful. And not just for special days, but for every day.

Fashion is a world that lives and breathes, that quotes and is reminiscent of the past. And at its best, it is able to diminish the fear connected to ones history.