Connect with Mobile Users: Google Best Practices

Google's official checklist for mobile advertising.

Consumers expect a relevant and frictionless experience when they use a mobile device to find, do or buy something. This guide outlines best practices for reaching mobile users and measuring their value to your business.

4. Set bids that drive profitable mobile traffic

Why: Automated bid strategies account for signals like device type and browser to make auction-time bid changes that save time and often deliver better results.

Tip

When using universal app campaigns, there are two bidding options. For apps with in-app actions tracked as conversions, use the second option: "Get new users who are likely to complete in-app actions that you select". Google Ads will focus on people who are most likely to complete the specific in-app actions you've set up and selected for this campaign.