To nobody’s surprise, the first response two NFL teams had to a devastating natural disaster was, “How can we use this tragedy to advance our brand?” For the Tennessee Titans and the Denver Broncos, after this week’s earthquake in Mexico City (donate here), that meant defacing the Mexican flag by slapping an ugly logo…

Maria Sharapova’s management agency made a 55-minute, highly-produced, glorified advertisement that they’re calling a documentary about her 15-month suspension from tennis after failing a drug test at the 2016 Australian Open. The movie has all the trimmings of a documentary—tight shots of Sharapova sitting cuddled up…

If you’ve been on the internet this month, you’ve definitely been exposed to the most successful ad in the history of Twitter. Millions of people and countless media outlets have propagated the heartwarming story of a giant corporation buying a priceless amount of advertising for close to free. If you, like me, are…

People use Twitter for different reasons. Celebrities use it to self-promote, teens use it to talk about Selena Gomez, and I use it to share my own dumb thoughts with the world. New York Times tech reporter Vindu Goel, however, often uses it to interact with brands—specifically, to yell at them when he’s displeased.

Brigham Young University professor of statistics Jared Ward finished third in February’s US Olympic Trials Marathon, filling the final spot on the Rio-bound marathon team. The married father of two is almost unknown outside the competitive running community, but has been successful enough in the last year to attract…

In an interesting bit of corporate jiu jitsu, the Philadelphia 76ers will cease referring to their home arena as the “Wells Fargo Center”—its corporate-sponsored name—reports the Associated Press. Instead, the 76ers will refer to it as “The Center” or their “home arena,” seemingly in retaliation after “the financial…

When Last Week Tonight host John Oliver pledged last week to consume a variety of McDonald’s, Budweiser, and Adidas products if those brands made Sepp Blatter go away, nobody imagined he’d have to make good so quickly. But make good he did, last night—though not before describing Bud Light Lime as tasting like “the…

Fresh off a couple great performances for Real Madrid, Cristiano Ronaldo posted a new picture of himself stumping for his underwear line, prominently featuring his favorite teammate. Here’s the full photo of his crotch in all its glory:

There are many dads in America, and every day there are more. Many of these dads feel reasonably entitled to certain things—the right to put on their slippers and read the paper after work with their loyal hounds at their sides, for instance, or to just have a few minutes of peace and quiet, for Christ's sake. One…

You know the drill by now: Some dipshit company like GoDaddy or Carl's Jr. makes a lascivious Super Bowl ad, only to be bombarded with a host of last-second edits from the prudes in your average network's S&P department. And then they go ahead and post the uncut ad—highly NSFW (OOH!), like the one above—on their…

Good news everybody! Three of FIFA's biggest sponsors—Johnson & Johnson, Castrol, and Continental Tires—confirmed to The Telegraphthat they have cut their ties with FIFA, joining Sony and Emirates in declining to continue supporting slavery. As second-tier World Cup sponsors in 2014, the three companies paid FIFA…

This will probably not come as a shock, but FIFA really, really cares about its brand. Sure, it's fine allying with slavers and shrugging at the deadly work conditions for "employees" in its host nations, and, when evidence of corruption in the World Cup bidding process is found, is more concerned with keeping the…

Yesterday, Seattle Seahawks corner/provocateur Richard Sherman used a mandated media availability (and a life-sized cardboard cutout of Doug Baldwin) to mock the NFL for fining Marshawn Lynch $100,000 for refusing to talk to reporters two weeks ago, for blatant hypocrisy, and for expecting its athletes to behave like…