What to expect (market) for the following years

October 20, 2015

It's clear that consumers interest is there for smartwatches, for both new brands and the established Swiss mechanical watchmakers. The trends shows that 2014 was arguably the year of the smartwatch. But the segment is expected to accelerate even further. Pascal Koenig, managing director of the Smartwatch Group, has even argued that "in 2018, the global smart-watch industry will surpass the size of the conventional watch industry."

Just to put this into perspective, for the smartwatch market to surpass the conventional watch industry, its growth would need to be about 140% each year over the next four years! Those are staggering numbers, indeed.