February 2014 San Francisco #MKTGNerd Approved Events

Was one of your 2014 goals to get out more and meet other marketers in your area?

While LinkedIn and Twitter make finding new
potential professional connections easier, it’s still important to get
to know people face to face. When it comes to in-person networking,
panels, meetups and workshops are an excellent way to meet fellow
marketers; not to mention, keep up with the latest best practices.
Because let’s face – it it’s not just important to expand your network,
it’s important to expand your mind too!

This month we’ll focus on what’s coming up in
San Francisco during February that will appeal to your inner-marketing
nerd. Check out the listings below for the Lattice team’s #MKTGNerd
approved events below:

Ever dream of speaking at a conference
session but get butterflies in your stomach at the thought of talking in
front of hundreds of people? Consider signing up for this 2-day
intensive HubMasters workshop. Learn how to become an effective
storyteller and get immediate feedback from workshop mentors. Maybe
after the workshop you’ll even muster up the courage to do a TED talk
one day!

SFAdPub holds a weekly meetup the 2nd Tuesday
of every month for the San Francisco Bay Area’s Online Advertising
community to convene. For this meetup they’ll be voting on 4 topics for
“mini-sessions” which could be on anything from ad placement
optimizations, mobile advertising, affiliate networks, alternate ad
networks, Google Analytics, and more. But there’s only one way to find
out which sessions will make the cut; so join the MeetUp group and don’t
forget to vote.

With smartphone usage soaring in the past few years,
it’s time to get serious about mobile if you haven’t been making it a
priority. Not sure where to even begin? Then get your crash course in
mobile marketing at the Mobile Marketing Strategies Summit. Speakers
include top marketing and product executives from Adobe, Google, Fiksu,
Citi, and more.

Sick of doing reports for the sake of doing
reports? Then it’s time to rethink the way you use analytics. Sign up
for this General Assembly workshop led by Google Analytics Product
Manager Dan Stone and get schooled on how to set meaningful KPIs and use
your data to make better marketing decisions. True #MKTGNerds will be
hard pressed to find a better way to spend a Wednesday night.

Event Type: Workshop
When: Thursday & Friday, February 20-21, 2014
Host: The San Francisco chapter of the American Marketing Association

If you’re tired of “channelvision” and want
to take a more holistic approach with your campaigns, then don’t miss
SFAMA’s Integrated Marketing Communication Workshop. The 2-day workshop
will be led by Mark Burgess, President of Blue Focus Marketing® LLC, a
social branding consultancy that was awarded the 2012 MarketingSherpa
Reader’s Choice Award for Best Social Media Marketing blog.