After launching Maurice Lévy’s annual wishes video “The #WhatsNext Wishes” in December 2016, and giving viewers the chance to “rent Maurice Lévy’s office” through a real Airbnb listing, the Groupe received over 4,000 entries from countries around the world.

Over the last month, a jury has been tasked with the very difficult job of narrowing it down to just one person. Together with the jury and Maurice Lévy, the 4,000 were narrowed down to 1,000, then to 100, then to 30, to 10, and finally to one.

Throughout the thousands of anonymous entries, we were looking for the most creative answer and one that could project us into the vision of the person who would ultimately be selected. We are thrilled to have selected someone who embodies the Publicis Groupe purpose – bridging creativity and technology – and who happens to be a unicorn from DigitasLBi Chicago.