/ E-Commerce

Google’s Shopping Campaigns, announced late last year, ultimately will let retailers more precisely target top-performing products and better optimize for online and local conversions, says Mercent CEO Eric Best. But there are near-term drawbacks.

Google’s Shopping Campaigns, announced late last year, ultimately will let retailers more precisely target top-performing products and better optimize for online and local conversions, says Mercent CEO Eric Best. But there are near-term drawbacks.