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How to Market to Baby Boomers Online

If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs and Bill Gates, titans of the personal computer era, were both born in 1955, smack in the middle of the Baby Boom.

And Al Gore? Born in 1948. ‘Nuff said.

Of course, social media phenomena like Facebook and Twitterdo tend to skew young. A 2010 report by eMarketer, for instance, found that 77% of Millennials maintained a social media profile compared to 36% of “Matures” (people between 63 and 75 years old, which pits many of them squarely in Boomer territory). But younger Boomers aren’t far behind: 46% had a social media profile at the time.

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How to Market to Baby Boomers Online

If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs and Bill Gates, titans of the personal computer era, were both born in 1955, smack in the middle of the Baby Boom.

And Al Gore? Born in 1948. ‘Nuff said.

Of course, social media phenomena like Facebook and Twitterdo tend to skew young. A 2010 report by eMarketer, for instance, found that 77% of Millennials maintained a social media profile compared to 36% of “Matures” (people between 63 and 75 years old, which pits many of them squarely in Boomer territory). But younger Boomers aren’t far behind: 46% had a social media profile at the time.