“As entertaining for us and as great fun for the media as the family has been these past few weeks, the drama has enlightened us to the extremely important role companies play in the lives of their customers, employees and supply chains. The boycott of Market Basket stores is starting to have a serious impact on the well-being of many people who lack the financial depth and resources of the Demoulas family,” writes Pustorino.

He argues that “the Demoulas family has the ability to set an example that transcends their private issues.”