Another victory came just weeks later when Hong Kong legislators also voted to ban ivory in the city. WildAid is now shifting its demand reduction campaign to educating Chinese consumers that ivory can no longer be bought or sold legally. Long-time WildAid ambassador and former NBA star Yao Ming is featured in a new video and billboard campaign on display across the country.

Wildlife trafficking is a multi-billion dollar criminal industry

Driven by demand in expanding economies, the illegal trade in wildlife products threatens the survival of endangered species. WildAid’s programs persuade consumers to stop buying illicit products like ivory, rhino horn and shark fin soup. We also work with leaders, partners and communities to protect marine reserves, reduce climate change impacts, and increase support for conservation.