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Overview

How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled.

Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as:

? Eat people: Get rid of worthless jobs to create more wealth for everybody ? Create artificial scarcity for virtual goods ? Trust markets to make better decisions than managers

Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?

Product Details

About the Author

Andy Kessler is a former hedge fund manager turned author of Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs, How to Kick Ass On Wall Street, and The End of Medicine: How Silicon Valley (and Naked Mice) Will Reboot Your Doctor. Kessler’s book Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score was a New York Times Business Bestseller. He regularly writes about technology and markets.

Table of Contents

Something from Nothing 1

Musée 7

Circus and Inspiration 13

Rule #1 If It doesn't Scale, It Will Get Stale 29

Rule #2 Waste What's Abundant to Make Up for What's Scarce 47

Rule #3 When in Doubt, Get Horizontal 59

Rule #4 Intelligence Moves Out to the Edge of the Network 73

Rule #5 Wealth Comes from Productivity; Everything Else Is Gravy 85

Rule #6 Adapt to Humans; Don't Make Them Adapt to You 105

Rule #7 Be Soylent-Eat People 111

Rule #8 Markets Makes Better Decisions Than Managers 139

Rule #9 Embrace Exceptionalism 155

Rule #10 Be a Market Entrepreneur and Attack Political Enterpreneurs 171

Editorial Reviews

Kessler (Running Money) has interviewed technology billionaires and game changers like Michael Dell and Mark Zuckerberg in an attempt to determine what their success has in common, and combines this empirical data with his own impressive experience for his latest book. Kessler knows his industry, and understands business (though most of his ideas can be found elsewhere). He approaches his subject with an irreverent, cocky attitude that will likely divide readers, and gives advice that comes heavily colored by his own political and philosophical outlook; while he doesn't come right out and say it, he's clearly a fan of Ayn Rand and is quick to accuse environmentalists or anyone concerned over the impact of industry on the planet as both blocking progress and mooching off of the successful. Readers who can move past his derisive ideology will find Kessler's ideas useful. And his big questions will help would-be entrepreneurs figure out if their new idea is good, bad, or revolutionary. (c) Copyright PWxyz, LLC. All rights reserved.

Customer Reviews

Most Helpful Customer Reviews

Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs 3.3 out of 5based on
0 ratings.
10 reviews.

LongbowBB

More than 1 year ago

Andy Kessler's success cannot be challenged. What are the intellectual tools that provided Kessler the insight to make wise investments, way ahead of the crowd? Philosphical understanding of this world, how to discover knowledge in it and how to use it to understand people. Leaders, companies and markets are people. What drives the value of a company? Leadership. That's the lesson of Kessler's rules. His advice provides a roadmap for objective thinking. That he takes his inspiration from Ayn Rand, who more than 50 years ago prophetically described the horrid state of today's destructive mixed economy, is no wonder. Ayn Rand is the thinker and philospher who named this country's greatness, and warned of its weakness. Read Kessler's book not only for the excellent insight into his method for identifying great new investments, but to learn how important a rational philosophy, Objectivism, was to his development and success.

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