Beginning Oct. 4, customers who purchase the new Spicy Italian or any other large pizza at regular menu price will receive a DVD of their choice to keep. The chain has added two new DVD titles to its offerings: "Casper and Friends" and "Abbott and Costello Meet the Mummy," which includes a special bonus episode of "The Munsters."

A two-week national TV flight, as well as television and dedicated print media begins Oct. 4.