4 Instant Benefits of Adding Live Chat to Your Site

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Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org. talks about the importance of adding live chat to your site

Today, the internet is the biggest marketplace in human history and a company’s website is the most valuable sales and marketing tool a brand has at its disposal, in many cases. Most websites have taken their place as the premier sales channels of a huge segment of the businesses and brands that make up the global marketplace. In this marketplace, nothing is more important than finding effective means of attracting traffic and converting that traffic into customers.

One of the first instant benefits to adding live chat to your website, that will be evident immediately, is the boost in conversion. This is due in part to 29% of consumers being more likely to make a purchase when the option of live chat is available, even if they do not use it. Additionally, 51% of customers are more likely to purchase once a site implements live chat . A customer who does chat prior to purchasing is 40% more likely to convert. It is a fact that a customer who chats converts 3 to 5 times more than one who doesn’t.

Customers generally feel a brand is much more credible when they have a live chat feature on their website . For example, 41% of online shoppers trust a brand more when they know live chat is available to them. In the current saturated market online, it can be hard for a customer to determine which companies are the real deal and which are not so trustworthy. Adding live chat to your site adds credibility to your brand and shows your customers that you are available to stand behind your reputation at a moments notice. Implementing live chat instantly does just that.

A Better Bottom Line

Once live chat is set up on your website, you will instantly see a huge benefit to your brand’s bottom line. Conventional telephone service is costly and live chat is 400% cheaper than phone support. Also, live chat has some of the best ROI rates in the market, with the average live chat software boosting ROI by 300% . Furthermore, the average customer who chats prior to making a sale spends on average 10% more, and a chatting customer is 4.5 times more valuable to a brand than a non-chatting one. The instant savings coupled with the ROI of implementing live chat equates to an instantly better bottom line and balance sheet for any website.