Blog

Posts in 2019

In an increasingly crowded global marketplace it is crucial to stand out from your competitors and polarised brand positioning can be a valuable tool in achieving this. As the saying goes, "no publicity is bad publicity", and here we look at five companies who have used polarised positioning and the impact it has had on their brand.

In his essay of 1748 "Advice To a Young Tradesman", Benjamin Franklin wrote "Time is money", a concept as old as commerce itself. Yet never has that been more true than today, which is why many manufacturers across the globe are using digital asset management systems to ensure they can access and share their key product information quickly and securely.