What are Promoted Moments?

You might have seen a few weeks back our blog entry introducing Twitter Moments – “Twitter has created this option that collates all the top news stories from the day in this one place. Therefore, you will no longer have to go searching through heaps of content or keywords to find the biggest stories of the day, instead they will be collated together in one place.”

Now it seems that Twitter has developed this even further and has introduced Promoted Moments and it seems that Tesco and Sky are among some of the brands to start utilising this fantastic advertising opportunity that Twitter is offering.

Twitter is now allowing brands to create some promoted content that will feature in the moments area for a 24 hour period. This content will appear and look similar to all other content in the moments area, however this advertising opportunity by Twitter is providing brands an additional space to advertise their products or services and increase their brand awareness.

Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk