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Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.

Some awnings are finished with the business name emblazoned on the awning as well as the building street number. Avoid too much clutter on business awnings. A quick glance should point out the most significant information that s needed: name and building street number. Understated elegance always wins out when it comes to a professional look. Awnings Are A Good Value Considering the value awnings add to any business facade and the professional look they project awnings are a cost-effective addition that are durable attractive and easy to install. Most installations take less than a half day depending on the number of awnings are available in a variety of sizes. In the United States branding has become increasingly important in influencing consumer behavior.

It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.