Pendulum Swing: Emerging Trends in Consumer Revenue and Audience Development

For local media companies of all shapes and sizes, revenue diversification isn’t just a nice-to-have — it’s a must! That means unlocking new sources of revenue, namely direct-to-consumer. But publishers need a defined strategy and a genuine set of value propositions to truly move the needle. In this webinar, LMA Chief Innovation Officer Jed Williams showcases a number of models and case studies that showcase how local media companies are deepening their audience engagement, and in turn creating real revenue opportunities. Subscriptions, membership, verticals, database programs and more will all be discussed, with best practices you can take back to your company.