Data Intelligence Partner

An Initiative By

A one-of-a-kind Virtual Conference that will highlight the current trends and challenges in the video & audio streaming space

Overview

Content consumption patterns of Indian consumers are witnessing a drift across demographics. Today, binge-watching a show is as plausible a weekend plan as a movie date. According to a report by Ernst & Young, the number of OTT users in the country will reach 500 million by the end of 2020, making India the second-biggest market after the US. The emergence of more than 30 video and audio streaming platforms, in a span of three years, speaks volumes about the immense potential that the industry holds. While this has created a gamut of options for viewers, it also means that all these players are competing with each other for a share of the viewers' attention and wallet.

ETBrandEquity.com iStream Congress is curated to explore trends and challenges impacting the video and audio streaming space and opportunities that lie ahead. It intends to provide a forum for content creators and producers, video platforms, technical solution providers, leading brands and advertisers to discuss the dynamic ecosystem and come up with insights that could help one thrive in this marketplace.

Digital audio and video streaming has grown rapidly in India, driven by increased internet penetration and affordable mobile devices both of which have, in turn, allowed content to be accessed anytime anywhere. As a result, the Indian audience is now in control of its content consumption patterns. An obvious result of this change is that a host of new streaming platforms and services have come up to cater to the consumers’ demands and, thus, get a share of the growing market.

Yet, even though the Indian content streaming market has immense potential, it’s also a market based on the fickleness of users whose loyalty and taste are not guaranteed. iStream Congress 2020 will take an in-depth look at these very factors that have shaped the content streaming industry by focusing on important topics such as the evolving role of content creators, customising content in a culturally-diverse country and how marketers are utilising this mostly ad-free environment to connect to the audience.

In the process, the congress will also try to arrive at a fair understanding of what the future holds for the industry.

“I think it’s incredible and the kind of bringing together of the best minds on various platforms is an amazing opportunity for all of us inside the services as well as people who want to know about us”

Srishti Arya

Director International Originals Netflix India

“I think this is a fabulous platform from brands, content producers, and digital media to come together to share ideas and various avenues of collaboration”

Pavan Singh

DGM (Marketing) Amul

“I believe iStream Congress is a great platform. It converges all different elements of the ecosystem into one platform and drives intellectual conversation and networking for the entire industry at large.”

Zubin Dubash

COO Digital Shemaroo Entertainment Ltd.

“It’s a good platform. Some constructive discussions, some far-reaching ideas, some outlook and coming together of good people and good minds”

Tarun Katial

CEO ZEE5 India

ETBrandEquity.com iStream Congress will highlight the current trends and challenges in the video and audio
streaming space

Who Should Attend

OTT Platforms

Video Platforms

Production Houses

Marketers / Advertisers

Video Marketing Agencies

Technology / Analytics

Cloud Storage Providers

Video Startups

Media Agencies

Content Delivery Networks

Celebrities / Influencers

Content Creators

How to Attend

The experience of an in-person event with the flexibility of location independence!

The virtual event will imitate a traditional in-person event with opportunities to interact with speakers and other attendees in a virtual environment on the web, rather than meeting in a physical location.

1. Register

Sign-up with your official email ID

2. Login

Look for our update emails and use the provided credential on the virtual event day

3. Attend

Get access to the virtual event: Presentations, Panel Discussions, Networking Areas, and a lot more

Frequently Asked Questions (FAQs)

Where will the event be held?

This is an online event. You do not have to travel to any specific location. You can participate from your convenient location. The virtual event is accessible from computer, mobile and tablet devices.

Do I need to download or install any software to be able to attend this virtual event?

You do not need to download or install any software to attend. It’s web-based, so all you will need is a computer / mobile / tablet device and an internet connection.

How do I log-in on the day of the virtual event?

Your login details will be emailed to you ahead of the event. You can use those details to access the online event.

Will I be able to take away any documents or files from the virtual event?

Yes. Like any physical event, we will have a Cart for you! You can add all of the documents available to the online Cart in your account and then email them to yourself by simply entering your email.

Can I invite my colleagues and friends to attend the virtual event?

Absolutely. We are counting on you to invite others! Help us spread the word. You can simply share the link to this page, and they can register at their convenience.

Reasons to Attend

Learn the latest trends in marketing, design and technology
Witness thought-provoking presentations designed to help you transform your business

Take part in discussions on the agenda created by marketers for marketers

Learn from success stories of businesses that have leveraged digital marketing solutions

Network with digital marketing professionals who are at the top of their game

Why Partner

In today’s intensely competitive market, association with a thought leadership programme strategically boosts your brand visibility. Prominence on ETBrandEquity.com, the event microsite and on any communication with delegates as a run up to the event and post-event creates/reinforces brand awareness amongst your target market. Onsite branding opportunity with logos in the main event hall and the lobby enhances brand cognizance in the industry.

Some of the sponsorship packages may allow exclusive networking opportunities. Sponsorship empowers your company/brand to avail enhanced visibility & access and also enables you to reach out to India’s top marketing communication leaders and senior professionals at one location.

For any issues requiring immediate escalation, please write to shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives & Business Strategy, The Economic Times Business Verticals.

ABOUT ETBrandEquity.com

ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries.

For over two decades as a weekly print magazine and for six years as an incendiary TV show, Brand Equity has set the agenda for the Indian marketing and marketing communications industry, chronicling the latest trends, the larger than life personalities and the hottest campaigns and agencies.

ETBrandEquity will be the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel.