Ad Intel

OPTIMISE ADVERTISING STRATEGY

The advertising environment is vast and deep. Fishing for audiences is growing increasingly complex, and new ad platforms are still in uncharted waters. In today’s landscape, casting your net is both an art and a science.

You also need answers to what seems like an ever-expanding sea of questions:

How much do I need to invest, and where, to ensure that your messaging resonates in a new segment or country?

How do I optimise my budget and maximise returns to stay ahead of the competitors?

How do I identify new leads and budget sheet to win clients?

What is the most effective way to engage with my customers and stand out from the crowd?

More than anything, you need quality intelligence—both to differentiate yourself from the competition and to carve out the best path forward for your brand or media property.

Nielsen Ad Intel services capture, organize and analyse advertising spend and creative around the world, providing the visibility and insights required to be ahead of the competition in a competitive market.

COMPLETE VIEW TO ADVERTISING

Ad Intel delivers high-quality advertising expenditure measurement across all industries, on both traditional and new media, for a truly comprehensive picture of the competitive ad landscape. The data is compiled and delivered into an intuitive classification system across advertiser, brand and product categories.

GLOBAL OUTLOOK WITH LOCAL EXPERTISE

Ad Intel provides you with the international outlook that your company is looking for, with the benefit of the local market knowledge our on-site teams bring to the picture. With a direct presence in more than 30 markets and cooperation with a strong network of local partner suppliers, Nielsen Ad Intel brings you a truly global view covering more than 80 markets worldwide. Never miss a new trend, wherever it starts.

DAILY CREATIVE ALERTS

Easy to set up, and customizable creative alerts are sent to you daily, or at your chosen frequency, so you can stay informed of any new campaign breaking in the marketplace or specific to your competitive arena.

ACCESS TAILORED TO YOU

Clients can access data for multiple markets via one user interface. Ad Intel exports in multiple formats, including APIs, allowing you to stay connected however you choose to work.

THE FUEL TO NIELSEN MEDIA EFFECTIVENESS SOLUTIONS

Ad Intel is a standalone service, but it can be used in concert with other Nielsen Media Effectiveness solutions, such as planning, analytics and modelling, to bring you a full view of your media strategy performance.