Windows Phone Version Targeting

It was possible to create Windows Phone 8 targeted apps and ads on the exchange side of AdDuplex, but you couldn’t do the same on the commercial campaign side. Until today.

Now you can select whether you want your ads to appear on Windows Phone 7.x or Windows Phone 8 only, or if your advertised product is relevant for both you can just select “Windows Phone (any version)” and reach the widest audience.