Social media “marketing” automation that blasts messages on all social media platforms regardless of relevance;

And the sad part is, most small business owners are falling for this.

What you want in a SEO is competence not strong sales skills .That means you want them to know what they’re doing. Finding SEO competence isn’t easy, since the vast majority of small business owners are confused about SEO.

Proper SEO for small business yields a steadier, more sustainable way to find new customers. Being hit by Panda and Penguin Google updates is unfortunate and often means SEO incompetence and running after quick results. Fluctuations happen but long term organic search traffic should grow.

SEO should increase the small business bottom line not waste resources on non-effective tactics.