How a brand evolves… Evolution of the G Series

Watch this awesome video on the evolution of the Gatorade brand. The evolution of the G Series is a fast paced up beat short film that focuses on one 16-month period at a time.

It’s great inspiration on how to create and develop your brand. Your company identity begins with a great logo. A logo should be simple and recognizable. Logos should clearly convey a message about your brand. Your identity should represent your type of business and should be attractive to your target market.