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If we learned anything from The Oscars (and our BFF J Law),
it’s that no matter who you are,
everyone falls on their face sometimes. However, it isn’t always quite so literal. In our line of work we see all kinds of falls
and blunders and part of our job is to help you pick yourself up with the most
grace and least damage – to you and your reputation. We’ve got a couple simple
pieces of advice to help you recover from your next fall (psst, the fall is a
metaphor).

Alright, you can’t plan for everything. However, don’t wait for somebody else to
notice your mistake before you take action.
As soon as you see a mistake
or an issue, it’s time to spring into problem-solving mode. In the PR world, we
say the first 48 hours of a crisis are crucial – you’ll want to get ahead of it before
it gets ahead of you.

It’s cool man, everyone makes mistakes, but no situation will
be made better by lying about it. It’s
time to appeal to people’s humanity – it is easier to forgive a mistake than a
mistake and a lie. Communication is
key! Angry people are often confused people. Clarify what the mess is and how you’ll clean it up.

Don’t be afraid to ask for help. Depending on the situation,
a good friend, a solid PR team (ahem), or in Jennifer Lawrence’s case, two of
the sexiest men alive can help back you up or see a solution you may not.

Seize the moment; it is an opportunity. Sure, nobody loves
making a mistake but it is certainly a way to learn. There are very few
memories as palpable as ones full of embarrassment or guilt, and while
that sucks, it can keep history from repeating itself.

Hollywood’s big night is just days away – the 85th Academy Awards take place this Sunday, February 24. As the entire awards season leads up to this, anticipation is high. If you give a hoot about these awards, then you’ve likely got an Oscar pool you’re participating in (we highly recommend entering Lainey’s annual pool for some kickass prizes). While we aren’t going to reveal all our picks today – because duh, we want to win, too – we will share our insight into the nominees and the evening, in general.

If anything has become evident this awards season, it’s that Best Picture is Ben Affleck’s to lose. Argo has been riding a massive wave of dominance, which is partly attributed to Affleck’s Best Director snub, partly because of the “perfect family” show he and wife Jennifer Garner have been putting on the past few months, and a lot due to his bestie and co-producer George Clooney. Clooney knows how to play the game and he’s been pressing a lot of flesh on behalf of Argo. Who could resist the Clooney charm? Not us, that’s for sure. The only real question left to ask is, will Clooney bring girlfriend Stacy Keibler with him to the Kodak? That would be two trips in a row, a new record.

There are a few categories that are way too close to call, among them Best Director and Best Actress. Also, Best Actor. We know, you’re all thinking “oh hey, who can challenge Daniel Day-Lewis? Nobody.” and yes, you’re right. But maybe, just maybe… Hugh Jackman can rip the bald statue out of DDL’s hands? That would be an upset. For Best Actress, we’re saying it’s between Jennifer Lawrence and Emmanuelle Riva. We love JLaw, but this won’t be her last time at the Kodak. Can’t say the same for Riva (sorry!). Finally, the most contentious category: Best Director. After the high-profile snubs of Affleck and Kathryn Bigelow, we weren’t sure what to think. Still don’t, to be honest. The power of Harvey Weinstein has us leaning towards David O. Russell, but Steven Spielberg and Ang Lee are also strong candidates.

We’ve already called Argo for the Best Picture win, but we’re sure you’re wondering what other categories are a lock. While there’s always a chance Academy voters will go rogue and have a change of heart, calling Anne Hathaway for the Best Supporting Actress win is about as close to a sure thing as you can get. Considering Amour was nominated in both the Best Picture and Best Foreign Language Film categories, we’re also pretty sure that Amour will take the non-English category.

After the excitement of Tina Fey and Amy Poehler hosting the Golden Globes, we just can’t muster up much enthusiasm for the Oscar’s host, Seth MacFarlane. Don’t get us wrong, we love Family Guy and were thrilled to hear some of the show’s writers were contributing to the Oscars. And while MacFarlane is a talented vocal actor, we always want a little bit of Broadway (i.e. singing and dancing) in our telecast and don’t know if he can deliver. Not to mention, he’s already claimed that this is a “one-time thing” for him. Doesn’t really engender the most confidence.

This year’s show has an impressive list of presenters and special guests, including the cast of The Avengers (Robert Downey Junior, Mark Ruffalo, Jeremy Renner, Chris Evans and Samuel L. Jackson), Barbara Streisand, Adele, Nicole Kidman, Paul Rudd, Jennifer Aniston, Joseph Gordon-Levitt and Channing Tatum. There’s so many things we want to know! Is Babs going to sing? Will Aniston bring fiance Justin Theroux with her? How does Clooney feel about Theroux? Are Kidman and Naomi Watts still besties? And, most importantly, is Channing Tatum going to take off his shirt?