The Roamio OTA, which was designed for TV viewers that don’t subscribe to cable or satellite services, costs $49.99 out of the box, compared to the $200 that TiVo charges for the four tuner, CableCard enabled Roamio model. Roamio OTA users will also have to pay $14.99 a month to TiVo for the service.

TiVo’s over-the-air play came on the heels of the Supreme Court ruling against Aereo earlier this summer, but TiVo notes its using technology (antennas) that’s already in place.

“Many top TV shows in America are available with a simple HD antenna," said TiVo Chief Marketing Officer Ira Bahr. "TiVo is devoted to making the best possible cable TV user experience available through our operator partners and in retail, but we recognize some viewers opt not to receive the benefits a subscription with a cable provider offers. TiVo Roamio OTA makes sure that they too can get a best in class DVR experience through an antenna, including our world renowned interface and industry defining recording capability at our most affordable price point ever."

Roamio OTA users can record four shows simultaneously while storing up to 75 hours of HD programming. The new antenna DVR and streaming device allows consumers to watch and record shows from local networks, where available, including ABC, CBS, NBC, FOX, PBS and Univision over-the-air, as well as video services such as Netflix, YouTube, and others.

One potential downside for the service and the new DVR is that over-the-air signals from local stations aren’t always available to viewers’ antennas.

The CableCard-less Roamio OTA also works with the TiVo Stream and TiVo Mini devices to spread video content around a home to different devices and rooms. For now, the Roamio OTA will be available in select Best Buy stores and markets.