Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cat Food in Japan

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Executive Summary

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PROSPECTS

Cat population remains stable, affected by lifestyle and demographic trends

Although the dog population saw constant decline over the review period, the cat population was relatively stable. The cat population exceeded the dog population in 2017.

Cat treats records the most dynamic growth

Among cat food products, cat treats is the most dynamic, showing strong growth from a small sales base. Since cats do not require training, unlike dogs, the demand for cat treats used to be lower than that for dog treats.

COMPETITIVE LANDSCAPE

Unicharm Corp maintains its lead in cat food

Unicharm Corp retained the top position in cat food in 2017. While the company offers various types of cat food, its premium products and cat treats under the Gin No Spoon brand are performing particularly well in both dry and wet format.

Gourmet-concept food leads premium cat food

Within the premium price segment, the gourmet concept is likely to continue to be the focus area for product development over the forecast period. Japanese pet owners are highly aware of the origin of ingredients and products’ safety and are willing to spend extra to maintain their pets’ health.

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