RELATE ANALYSIS TO THE BUSINESS, AND THE BUSINESS WILL LISTEN

“Web analytics has exploded in recent years. Today, it is hard to find a website with no measurement solution. This now accepted need to measure has also been tremendously broadened by the massive interest in social media, and the final true coming of mobile marketing.

Most businesses now collect data about their online presence, and no one really needs to evangelize anymore about the importance of measuring what one tries to manage. However, it is my opinion that, although web analytics solutions are found on the vast majority of websites today, most businesses do not really use them. I believe that adoption, which I define as the actual use of analytic insights in the business decision-making process, currently is the main hurdle to web analytics’ full development.”

Does your agency actually use the web analytics data you provide? If so, please share how you achieved this goal.