Milan police said they had no choice but to remove this billboard and
similar ones after drivers who ply the road and residents in the area
formally complained to police, saying that the ads which features sexy
models in lingerie were too distracting and threatening their safety.

This particular billboard which features 30-year-old Argentinian-born model and presenter
Belén
Rodríguez modeling Italian underwear brand was the one most residents wanted removed first! Its since been taken down