The Opportunity
Two excellent opportunities have arisen for two ambitious and passionate candidates to join us as a marketing planner – one with a consumer focus and one with a business focus. You'll lead on developing integrated channel strategies for all Consumer marketing or Business marketing activity across owned, earned and paid media. You will ensure our marketing is audience focussed and data-led, understanding the motivations and behaviours of target audiences across different channels throughout the customer journey.

You will deliver compelling and cost-effective channel strategies that achieve impact and scale to reach our target audiences in the US, China, India, France and Germany. The Consumer planner will focus on leisure tourism visitors to London and international students. The Business planner will focus on investors and conference organisers.

This is a great opportunity to join a Sunday Times Top 100 not-for-profit company, located in modern offices, overlooking the Thames, near London Bridge station.

Key Tasks:

Identify quantitatively what needs to change in order to achieve the desired outcomes e.g. how audience scale and change of perception or behaviour will deliver against our outcomes.

Identify the target Business (or Consumer) audience, using a variety of approaches including demographics, behaviour and attitudes to clearly identify target segments

Analyse the customer journey for our Business (or Consumer) audiences, identifying the points at which intervention is most likely to be effective

Define the role of marketing, in relation to other levers (price, policy etc), in driving the desired change in behaviour or perception

Use industry datasets alongside owned data to analyse the media consumption, lifestyle behaviours and influencers of the target Business (or Consumer) segments

Based on this data, set an overall channel strategy for owned, earned and paid which identifies the role of each channel in the customer journey to create the desired change in behaviour or perception

Build a model for the campaign or project (including reach, frequency, impact by channel and other metrics) to forecast expected outputs and outcomes at each stage of the customer journey

Set targets for each channel and stage of the customer journey

Build an evaluation model for the campaign or project, working in collaboration with the Insights Team

Using the data analysed, identify key insights to guide the messaging and creative approach

Create a monitoring and optimisation framework to continuously monitor and improve the campaign throughout its lifetime, ranging from real-time automated optimisation to regular campaign strategy reviews

Work with budget holders and the resource manager to ensure channel strategies are achievable and cost-effective

Provide actionable insights from media, competitors and the latest industry trends that evolve and enrich planning and challenge conventional thinking

You'll have:

A proven track record of delivering data-led, audience-first channel strategies across different international markets that deliver against target outcomes

Experience working with a varied set of large data sets and the ability to translate complex data to identify targeted audience segments based on behaviour, demographics and attitudes.

Excellent written and verbal communication skills

Committed to continuous learning and evolving with industry best practice

Experience working in an agile marketing environment and as part of project teams

Desirable:

Fluent in one of French, German or Mandarin

You'll get:

Flexible working environment including remote working and the opportunity to work in our HQ with great views over Tower Bridge

To join a Sunday Times Top 100 not-for-profit company and a fast paced, flexible and upbeat environment

To become part of the London Family and do great things for our City

30 days’ holiday (pro-rated) in addition to UK public holidays

We are an equal opportunities employer, and are committed to giving people the same opportunities for employment, pay, and promotion, without discrimination against anyone. These are standard job terms, however various flexible working options will be considered should they meet the needs for the business. Examples could include job share, part time, flexible shifts and home working. Let us know how we can best support you to achieve the right work/life balance.

If you need to receive this information and/or apply in an alternative format, please contact London & Partners by emailing or call 020 7234 5800 to discuss how we can help.

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