Only the top 3% of Google Partner agencies are Google PSPs. Being a PSP gives Vertical Rail access to its own dedicated Google agency support team, as well as access to product betas and insights. We stay on the forefront, which means more opportunities for our clients to get a leg up on their competition. While we have a diverse roster of clients, we specialize in helping e-Commerce retailers with 4-8 figure annual budgets maximize their ROAS using Google AdWords. Led by strategists with over 15 years digital marketing experience, our team of Account Managers and PPC specialists is AdWords certified in Shopping, Search, Display, Video, and Mobile.

SPECIALTIES

Shopping:

We can help place your products on Google Search. We tailor our advanced bidding and custom segmentation strategies to your unique inventory.

Google Shopping sales are growing year over year, at a higher growth rate that any other eCommerce paid search channel (ChannelAdvisor).

Benefits:

Engaged Shoppers

High ROAS

Controlled Cost (Data Feed Optimization + Cost-per-Click Bidding)

Ad Formats:

Product Listing Ads (PLAs)

Local Inventory Ads

TrueView PLA Cards

Search:

We can help you create and optimize ads that show up in Google Search, as well as advise on keyword strategy and budget planning.

Google.com is the leading search engine in the United States (63%) and the world (89%) (Statista).

Benefits:

High Quality Traffic

Controlled Cost

Cost-per-Click Bidding

Ad Formats:

Text Ads

Ad Extensions)

Call-Only Ads

Display:

We can help you create compelling visual ads to expand your advertising reach across websites and mobile apps.

The Google Display Network allows you to connect with customers using a variety of different ad formats. This network spans over 2 million websites (including YouTube, Gmail & mobile apps), reaching 90% of people on the internet (Google).

Benefits:

Brand Lift & Awareness

Broad Reach & Visibility

Contextual Targeting

Low Cost-per-Click

Ad Formats:

Text Ads

Banner Ads

Image Ads

Animated Image (GIF) Ads

Gmail Ads

Lightbox Ads

In-App Ads

Native Ads

Video:

We can help implement and optimize your TrueView video ad campaigns on YouTube. We can also create commercials for you, if you don’t have any existing video to work with.

YouTube has become the second largest search engine in the world, next to Google.com. The platform reaches more 18-49 year olds than any cable network in the U.S., with watch time growing 50% year over year for at least 3 straight years (YouTube).

Benefits:

Brand Lift & Awareness

Broad Reach & Visibility

High Engagement

Low Cost-per-View

Ad Formats:

TrueView Video Ads (In-Stream & In-Display)

YouTube Home Page Masthead

Lightbox Ads

Reserve Video Ads

Mobile:

We can help you connect with potential customers on mobile devices through text, image and video ads.

We live in a mobile-first world, with more searches taking place on mobile devices than on computers (Google). AdWords makes it easy to advertise to mobile users by enabling all ad types to display on mobile devices.

Benefits:

Drive Traffic

Engagement

Bid Management

Remain Competitive

Ad Formats:

Text Ads

Call-Only Ads

Display Ads

Video Ads

Shopping Ads

App Ads

We know there are thousands of AdWords management and Google Partner agencies. If you’ve been looking for a Google Premier Partner that can achieve you real results, look no further. Let our team make Google AdWords work better for you. Contact us today to get started with a free audit.