How Your App and Mobile Web Site Work

KEY FEATURES OF YOUR MARKETING APP & MOBILE WEBSITE

TRUE 24-7 EXPOSURE

PERSISTENT EXPOSURE: With your app residing on their phone, your customers are constantly reminded of your business. With your own smartphone App and Mobile Website, your business is able to "persistently reside" in your customers' phones - available to them anywhere, anytime - where they can access your information with a simple launch of your app. Absolutely no other marketing tool can deliver the same "real 24/7 exposure".

THE FOCUS IS ON YOU: What we provide you is NOT a Shared App - so you are NOT just an ad or a listing in someone else's app. What you get is a full-featured App and Mobile Website that is dedicated to you and your marketing message. In this "Age of Smartphones", having your own smartphone App and Mobile Website is like having your business brochure in your customer's pocket 24/7.

If you do not establish a 24/7 presence in your customer's phone, chances are your competition will. Without a doubt, your competition knows about Smartphones and Apps and the Mobile Web, and they're probably already working on it.

So, don't just hand over your customers to your competition. Open your ICAN GoApp Account today, and engage your customers through their most personal communications device.

UPDATE YOUR APP & MOBILE WEBSITE ANY TIME

DO-IT-YOURSELF, SELF-SERVE SYSTEM: When you open your ICAN GoApp Account, you will receive your own Account Key and Password that will gain you access to our Advertiser Back Office where you can simply and easily manage the contents of your App & Mobile Website. Using our simple fill-in-the-blanks, point-and-click Web-based interface, you will be able to update the text content of your App & Mobile Web pages, as well as upload your own custom images.

FULL-FEATURED CONTENT

This at-a-glance Page Chart features all the key pages that make up your smartphone App and Mobile Website. These pages should provide you a comprehensive platform that can help your business inform and engage your customers. With your own smartphone App and Mobile Website, these pages are constantly accessible from your customers' phones - available to them anywhere, anytime - where they can access your information with a simple click of the app icon.

SPLASH
SCREENAlso known
as the "Cover Page" of your App,
this image appears for about 5 seconds immediately
after the user clicks your app icon and before
the Home page appears.

NOTE: Works only with your iPhone App on
all iPhones and iPod-Touch. Non-iPhone smartphones
that access your app via the web do not see
the splash screen page.

IMAGE:
Upload a custom splash image for your app subject
to these specifications:

HOME
(MAIN MENU)The Home page
of your app / mobile website also serves as its
Main Menu, listing all the key pages available
to the user. When a returning smartphone user
clicks on your icon from their phone's home screen,
they will automatically land on this page. iPhone
and iPod-Touch users will see your splash screen
image first, before landing on this page.

SHARE THIS APP: At the bottom of your Home
page's menu listing is an option which enables
the user to share with others information about
how to get your app or mobile website. This "viral"
feature uses the phone's built-in email to send
information about your app to other potential
users.

IMAGE:
This page enables you to upload a custom image
that will serve as the Main Banner of your App
and Mobile Website. The image is also used in
both the Contact Us and the Join Us pages.

ALERT
PAGEThe
Alert Page is the very first page listed in the
Main Menu. Use this form to post (send) a special
Alert Message to all your app users and subscribers. This
message will immediately get posted on the Alert
Page of your App & Mobile Website.

IMAGE:This
page enables you to upload your own custom image.
The Alert Page uses a GIF image; or use Animated
GIF to attract extra attention.

PAGE
1
Pages 1,2, and 3 are called "open-format
pages". Each include an image, a headline,
and text area that holds up to 1,500 characters
and spaces. You can use these pages for
whatever purpose you choose.

IDEAS: You can use Page 1 to introduce
your business, explain your core offerings and
your specialty. For example, restaurants can use
this page to feature their head chef or a popular
menu item. Doctors, realtors, and other professionals
can make Page 1 their profile page.

PAGENAME: You can assign a unique name/title
for this page.

IMAGE:
This page enables you to upload a custom image
that is appropriate to the subject matter you
are covering in this page.

PAGE
2
Pages 1,2, and 3 are called "open-format
pages". Each include an image, a headline,
and text area that holds up to 1,500 characters
and spaces. You can use these pages for
whatever purpose you choose.

IDEAS: You can use Page 2 to write about
the history of your business, or to feature clients,
offer testimonials, or write about awards your
business has won in your industry. Think about
this: If this app were a brochure, what would
you put on page 2?

PAGENAME: You can assign a unique name/title
for this page.

IMAGE:
This page enables you to upload a custom image
that is appropriate to the subject matter you
are covering in this page.

PAGE
3
Pages 1,2, and 3 are called "open-format
pages". Each include an image, a headline,
and text area that holds up to 1,500 characters
and spaces. You can use these pages for
whatever purpose you choose.

IDEAS: You can use Page 3 to cover other
topics critical to your business. Businesses with
multi-ethnic clients can use this page to offer
information in a second language. Or you can use
Page 3 to provide a list of your branches, dealers,
or distributors.

PAGENAME: You can assign a unique name/title
for this page.

IMAGE:
This page enables you to upload a custom image
that is appropriate to the subject matter you
are covering in this page.

REGISTRATION
FORM
The Join
Us page serves a very specific purpose: This is
where you explain to your app users the rewards
of signing up. Entice them to register and provide
you their contact information.

LEAD CAPTURE: The Registration page contains a standard Registration
Form which collects the name, phone number, and
email address of the user. This information is
available to you from your Advertiser Back Office.

IDEAS: Create your own "VIP Club"
or "Rewards Program" where you offer
registered members exclusive deals that are usually
not offered via your Alert Page. Implement an
upgrade to the usual deals that you offer.