OTOInsights: "One to One Interactive and Innerscope Research had 25 individuals observe 11 viral videos that were uploaded to NewGrounds.com. Our hypothesis was that neurological measures of media engagement could accurately predict the ratings that the NewGrounds online community assigned to viral content.

While observing the 11 viral videos, each participant wore Innerscope's state-of-the-art smart clothing which translated noninvasive measures of brain activity into an easy to interpret, time-locked index of emotional engagement. One to One Interactive developed multiple regression models to determine if a video’s rank score on the NewGrounds website could be predicted from the results of the study. The results of the analysis revealed that the reviewer assigned score (1-10) on the New Grounds website could be predicted with an accuracy of 76.8%."