From the package: “Yeeehaaa! A smokin' southwesterm blend of hot chili peppers tamed by the fresh flavors of lemon, cilantro, tomato and garlic.” ... “Everyone asks, 'How did a social worker and a psychologist, fresh out of graduate school, get into the gourmet snack business?” The back of the bag features the long story of how the company got started. Make sure you're wearing your glasses, the story is printed in very small type.