“People are best in photographs when they are really true to who they are. These days, some artists are more about their brand than who they are. But, brands don’t live. People live. Even within your brand you have to let some of who you are out. Look at Tupac, he is vulnerability and strength. That’s why he stays. It can’t just be every picture at the after party tossing money and opening a bottle. That’s actually boring. You have to give more to keep your audience’s attention.”