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In case you don’t know millennials are the trendy 20ish demographic that lives in urban and densely populated city areas, they ride the subway to work, they love eating out and they don’t care at all about an energy efficient air conditioner. Well, that’s not entirely true. They do care about energy efficiency, the environment and the like, but they’re predominantly renters. This means that without owning a house they haven’t even regarded the needs that come along with it.

A recent report by the National Association of Home Builders found 75% of millennials want homes, and 66% would actually prefer to live in the burbs. 28% indicated that Energy Star appliances were essentials, while 84% of those also said an energy efficient home is ideal. Overall, they do value an energy efficient air conditioner, but haven’t even gotten around to considering it yet.

Alternative reports have indicated the same results, but have included costs. This is where millennials become price sensitive to the added costs of energy efficient appliances.

The Value: Energy Efficient Air Conditioner

The challenge the HVAC industry and leading HVAC companies in Toronto like Novel Care Toronto have encountered is there is a lack of education about the long-term benefits of energy efficiency versus the short-term cost.

Energy efficient air conditioners and other appliances should be viewed as an investment just like many other pieces of a home. They do have the ability to produce good returns in lower maintenance and monthly costs, and will last for many years.