Zahle’s Gymnasium in Copenhagen invited me over to do an interactive workshop on headlines. We had lots of fun. But there was also a more serious purpose.

Writing headlines that ‘stick’ and get people to ‘click’ has always been …

http://mikeyoungacademy.dk/wp-content/uploads/2018/01/Screenshot-of-front-page-1.png603791Mike Younghttp://mikeyoungacademy.dk/wp-content/uploads/2016/08/MikeYoung_logo-1-300x154.pngMike Young2018-01-11 14:13:212018-01-31 06:52:55Clickbait! The dynamics of headlines in the era of tweets

Over the course of three years she reached an audience of do-it-yourself biology enthusiasts in 162 countries. This is the story behind her story. But it is also a story about how a niche interest can reach a global audience …