What I failed to realize back when I was 11 was that Dan was giving me the best insight of all. He was telling me exactly what I needed to hear but was too stupid to understand. You already know, so I won't insult you by saying it. But if you don't know...

After sketching out countless C's, I started to hone in on a concept. I became obsessed with the thought bubble. The idea was that thoughts are the genesis of creativity. I finally felt like I was getting somewhere.

Before I begin tearing this logo apart, a little backstory. The year was 2005, I was working nights as a custodian at an elementary school in Brooklyn, New York. I was venturing out into the world of freelance graphic design and I was lost.

You may have thought of something that will change the world. But if you can't make it presentable, beautiful, and attractive, they're not going to get it. They're not going to listen. They're not going to care.