Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!

How do i meseaure clickrates on my Meta descriptions

I would like to work with Meta descriptions, in order to get better clickrates.

Im having trouble finding a way to track if my changes are a succes or not, so does anyone have any good ideas to do this?

I can see that google Webmaster tools provide some data, but im unsure if that is valid, and i also need to combine the clickrates with the ranking, if the ranking changes i would expect better click rates, so my analysis needs to take this in to respect as well.

Firstly I think there needs a bit of differentiation between the meta description and the ranking as with the way G looks at things they aren't correlated (meta desc. used for a sales pitch).

Personally I would just make a spreadsheet looking at which landing pages you have made the changes to and then using an analytical tool to look at the change of visitors through that path.

With regards to rankings. I would make another spreadsheet looking at what changes have been made to try and increase the ranking, has it actually increased your ranking, and what traffic increase has been seen through this path as a result.

By comparing the past data of how many people entered through these paths compared to after you have implemented the changes you can see the change in traffic which gives a reflection of what the CTR change would be.

I'm unsure if you can look at impressions through organic search in order to get the exact CTR though?

I'm confused to what you mean by your CTR and ranking correlation though. Give me an example of a hypothetical change and what you would want to see

I want to have a good ranking on the keyword "Car insurance", and as a part of my work on getting that, i want to improve my CTR (high CTR indicates relevance, and therefore has a positive effect on my rankings).

I change the meta description in order to do this, and tries to monitor the development. In order to measure the development i also need to take into account which placement my ranking has (a ranking as number 1 will get higher CTR than a ranking as number 10) - so therefore i need to combine the two things, or else my analysis is filled with flaws.

By comparing the past data of how many people entered through these paths compared to after you have implemented the changes you can see the change in traffic which gives a reflection of what the CTR change would be.

I'm unsure if you can look at impressions through organic search in order to get the exact CTR though?

I'm confused to what you mean by your CTR and ranking correlation though. Give me an example of a hypothetical change and what you would want to see

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!
Learn more.