Wednesday, June 13, 2012

// Dutch Documentary “Transmedia Storytelling”

Monday, May 28, 2012

// Uprising: Hip Hop and the L.A. Riots

[this post is English only]

Uprising: Hip Hop and the L.A. Riots is a VH1-documentary which explores in very detail the animus between African-Americans and the LAPD. This documentary of writer-director Mark Ford marks the 20th anniversary of the widespread unrest unleashed by the “not guilty” verdict after Rodney King was beaten on the 29th of April in 1992. It captures the complexity and history of the hate and anger and what the role of (hip hop) music was during this powerfully community discontent. A must see.

Documentary was aired in the US on the first of May 2012. You can watch it here:

Wednesday, May 23, 2012

// Crowdfunding TV-platform

By combining a crowd-funding platform with an online television channel, Mobcaster is the first and only place to find original, independent, audience-supported television shows.

First an example of an already funded Australian tv-show ‘The Weatherman’.

I like the fact that Mobcaster is able to disrupt the traditional TV creation process without destroying the system. But the only negative part is that the TV-shows are only aired on a mobcaster channel. How nice would it be that after filming a pilot (big) TV networks could also adopt the serie. That would make it even better for the makers, the audience and the believers who invested money in the pilot….

Monday, April 30, 2012

// Branded Island - XXXX Gold

Australian beer brand XXXX Gold has bought an island.To be more precise, they have taken a three-year lease on a 6ha Southern Great Barrier Reef island off the Capricorn Coast. What about that?!

From October 2012 XXXX Gold wants to send groups of beer drinking Australians who won in promotions to this so called ‘Pumpkin Island’ or as the beer brand calls it ‘the ingenious beer delivery system’.

Check out the video:

Or as the campaign-site points out:“Right now XXXX Island is bursting at the seams with15 acres of, well not much. Besides potential. That’s why in the coming months we’re going to unleash your creativity, ingenuity and good old Aussie elbow grease to turn the island into the ultimate destination for mates’ trips away.”

Another great example of crowd sourcing and listening to your audience.

// Enter Shikari

Tuesday, February 28, 2012

// Television For Dogs

[this post is English only]

To be clear on forehand: this blogpost is completely serious and has nothing to do with upcoming April Fool’s Day.

What is the deal: on the 13th February of 2012 the first and only television network for dogs, DOGTV, has making its debut in San Diego. Scientifically developed and tested for four years, DOGTV is “a new channel for man’s best friend”. Or as its website tells us “DOGTV’s 24/7 programming helps stimulate, entertain, relax and habituate dogs with shows that expose them to various movements, sounds, objects, experiences and behavior patterns, all from dog’s point of view.”

// Page One: Inside The New York Times

Wednesday, December 14, 2011

// Social TV: Loyalize and Fango

[this post is English only]

Brand loyalization.
That’s what Loyalize believes in. This San Francisco based company builded an audience participation platform (white-labeled) that drives engagement across connected devices. See how it works:

They recently made a big global step by launching their first social TV app in Australia called Fango. They launched this service for Australian national broadcaster Seven. The main purpose of Seven is create engagement between their viewers and their tv-programs. Watch their demo over here.

Personally I believe in social TV, but I don’t believe in ‘general apps’ for ‘everything’. Why? Simple:
If you are a broadcaster always start with ‘your content’. Never start with just a technique or a tool. And that’s what is happening here. Don’t push your tool, but let them engage with your content. For example: organically put this platform in their soap community. Completely integrate the tool in their Australian Open Tennis broadcast or co-create news with it for Sevens’ newsportal etc.
So make it organic, make it easy. And always start with your content. That makes it way easier to explain to your audience and engaging will automatically follow. Even if you have to push this ‘new technique’...