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“Coordinating with multiple solution providers of different time zones across the globe to enable our internal subject matter experts also extended this implementation process.” However, since the integration of the technology, Aswaaq has seen a range of benefits to both customer experiences and the business’s bottom line.

“The project has certainly improved our brand value, and customers seem to really appreciate the pragmatic approach we have taken to empower them,” says Vijayan.

According to Vijayan, the experiment of the indoor positioning system using VLC technology was the first in the region, and only the second in the world.

“This meant that it took some time for the feasibility study to be completed, and further time to formalise the scope which ultimately empowers our customers and staff on the shop floor,” he says.

“This positive feedback has not only enhanced our customer loyalty, but has also excelled our turnover.” Aswaaq has started implementing LED lights across its stores to coordinate the technology, as well as striving towards operating in a sustainable and eco-friendly environment.

Vijayan also believes that businesses in the retail industry must continue to innovate in line with evolving technology demands if they are to remain competitive players.

Having established itself in 13 locations across Dubai since the brand’s inception in 2008, Aswaaq now prides itself as being “one of the most trusted retailers in the UAE.” The homegrown brand operates both supermarkets and small-to-medium-sized shopping malls across the emirate, in addition to a variety of other services.

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