Google Takes 67% Search Engine Market Share

Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S. record 67 percent of all search traffic in November, comScore reported.

It wasn’t at Bing’s expense though, as they also grew their share 0.2 percent for a total of 16.2 percent. Yahoo dropped a tenth of a percentage point to 12.1 percent, while Ask.com and AOL.com also saw slight drops – to 3 percent (down from 3.2 percent) and 1.7 percent respectively (down from 1.8 percent).

Yahoo, despite relatively new leadership, has been slipping or holding steady for the past 16 months.

The November numbers mark new records for both Google and Bing and reflect explicit core search volume. This excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Bing did see an increase of 0.4 percent in “Powered by” searches, taking 25.4 percent of queries in that category. Google dominated here as well, with 69.4 percent of searches on other engines carrying their organic results.

About the author

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.