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Many businesses aspire to have exceptional growth yet very few achieve it. That’s because the thinking that got your business to where it is today isn’t the thinking that it going to get it to scale up tomorrow. Things have…

Customer needs and motivations are fundamental to any marketing strategy, but the question is: are they actually what your customers want? And if so, can you meet or better meet them within your available resources? The most effective way to…

Is your company or product in rapid growth? Rewarding times can feel like chaos, running from one urgent thing to another. Perhaps this sort of scenario is what we’re all hoping for – rather than things becoming dull or repetitive…

We’ve read lots of different articles suggesting companies don’t really have a marketing strategy, but we don’t believe the hype. Instead, we think companies have developed a strategy in some shape or form. This strategy may be strong or weak,…

Brand positioning can happen whether you’re proactive, reactive or passive with your marketing. Be clear about where you would like your products or service to sit in the minds of your customers and don’t leave it to chance. When we…

When considering your marketing plan, it’s important you answer the big questions first. These might include: Which customer segments will you target? What will you offer them? How you will better meet their needs versus the competition? The answers to these…

The word ‘insight’ gets banded around a lot in business-based conversations and in many cases, it’s easy to use without a strong grasp of what it actually means for your organisation. Gaining a market insight is to have thorough understanding…

Many companies offer something for free with a view to upsell their services so a customer commits to their premium products. In the age of the internet, there has been an explosion of this approach, with online companies offering users a chance…

When Sian Sutherland and her business partner Cathy Mellor looked at the cosmetics market they could easily have walked away in the knowledge that it’s a crowded industry… we’ve all heard that before. However they did quite the opposite. They identified a…

Sainsbury’s suffering the pain of a more competitive supermarket landscape last week it seems… With sales down 2.1% The 10 years of glory days under the King’s leadership appear to have come to an end. Mike Coupe has got his…