Kolb Studio

At the turn of the 20th century, photography pioneers Emery and Ellsworth Kolb dedicated their lives to capturing the beauty of the Grand Canyon. Their studio, constructed in 1904, was in jeopardy. We at Moses Inc. took it upon ourselves to tell their story of courage, ingenuity and passion. To keep the history alive. To Save Kolb.

Grammy Museum

The Grammy Museum came to us at Moses Inc. with the task to promote their upcoming exhibit about the musicians, singers, and songwriters who thrived in Laurel Canyon, California. With big names such as Crosby, Stills, and Nash, Neil Young and Joni Mitchell, our promotional materials were given care and love equal to the exhibit's importance.

Grand Canyon University

Grand Canyon University’s athletic program had used the same design branding for over 30 years. They were in need of a makeover, and that's just what the Moses Inc. creative team and I did. The GCU Lopes now sport a more sleek and contemporary icon.

Creative Direction: Jason SmithArt Direction/Design: Katie Ely

Cactus League

Since it’s inception in 1947, The Arizona Cactus League Association has been responsible for bringing spring training games to Arizona along with millions of dollars in revenue for the area each year. They were in need of a new logo and branding that better matched the association’s importance in the world of major league baseball, and we at Moses were asked to accomplish this. The result was an identity that was sophisticated and modern while at the same time tipping it’s cap to the game’s heritage.

Art Direction/Design: Katie Ely

Logo Design

Logo design is one my greatest passions, and also one of my biggest challenges. In a very small package, a logo is required to convey not only what a brand is and stands for, but also conjure enough emotional impact to keep the viewer engaged and hold their attention long enough so that they might form their own unique association with the brand. It’s an art form that I adore and continue to grow in as a designer.

All logos by Katie Ely.

McDowell Sonoran Conservancy

The McDowell Sonoran Conservancy is a non-profit organization that champions the sustainability of Scottsdale’s McDowell Sonoran Preserve, empowering awareness through scientific research and volunteer stewards that protect and promote the land. The Conservancy is deeply rooted in the protection and scientific exploration of the Sonoran Desert, and that is exemplified in the branding created for them. The logomarks represent the layered approach of their research while symbolizing the natural landscape. Each “layer’s” horizon line is visually constructed using abstracted letterforms present in the wordmarks. The corresponding branding ecosystem and collateral echo this layered approach.

Moses Inc.

Moses Anshell has been the most creatively awarded ad agency in the Southwest for the past 30+ years. In 2013, it was time for the agency's name to transition away from Moses Anshell to Moses Inc., and it was our challenge to make sure that we gave a fresh look to the agency's branding while making sure to not lose sight of its past. I assisted President Louie Moses and Creative Director Jason Smith in pushing forth its visual identity into 2014 and beyond.

Illustrations

Creating illustrations is one of my great passions going all the way back to early childhood. I use varying types of media depending on the projects’ requirements, but an inked brush pen and cut linoleum are two of my favorites. I’m most interested in replicating styles that can trace their path back to our country’s past, while at the same time expressing modern themes.

All illustrations by Katie Ely.

ForeBatten Foundation

Karen and David Kahn are the parents of two young girls that suffer from a fatal illness known as Batten’s Disease. They came to BIG YAM in need of a logo, branding, and new website for their organization, the ForeBatten foundation, which is dedicated to funding research for this illness. The butterfly icon, along with its bright colors, symbolizes hopefulness and the spirit of the Kahn girls. The font choice denotes the girls’ youth, and also demonstrates a sense of stability. The website carries the symbolism of the logo further in an effort to not only educate others about Batten disease, but also shine a spotlight on those affected by this illness.

Phoenix Suns

The Phoenix Suns basketball team was in need of a campaign that got fans excited, engaged, and re-dedicated in their loyalty to the franchise. We at Fisher tried to do just that during the 2014-2015 season with the Fuel the Fire campaign.

Arizona Rattlers

The Arizona Rattlers are used to being champions - five times, to be exact. And although they are a strong team in their own right, they couldn't do it without their loyal fans. The 2015-2016 campaign "Strike As One," created by us at Fisher, reminds everyone who is part of the Rattlers franchise to come together in support of their team. To strike as one.

Superstition Mountain Golf & Country Club

Superstition Mountain Golf & Country Club is a private, gated community in Arizona’s Sonoran Desert, and is one of the most unique in the area. What sets it apart are not just the 700+ luxury homes and the Jack Nicklaus-designed golf courses, but the genuine sense of belonging that characterizes the residents. This feeling of community is heightened by the warmth of the Tuscan-inspired architecture and the beautifully landscaped surroundings. The BIG YAM team was tasked with coming up with a campaign that captured all of these unique aspects in a way that stood out in the already crowded Arizona real estate market.

Svalinn

Svalinn, based in Montana, breeds, trains and sells world-class protection dogs. The company name is inspired by Norse mythology, as “Svalinn” was the name of a shield that stood before the sun. That Norse influence is expressed in the logo and Celtic knot graphics. Svalinn approached the Fisher team with the need for a brand identity, print collateral and a website. We were presented with the unique challenge of showcasing these special dogs as efficient personal protectors and gentle, faithful companions for owners and their families.

Mexican Moonshine

When a rock star pours his heart and soul into a product just as Roger Clyne did with Mexican Moonshine Tequila, that product deserves equal treatment in branding. Enter the Moses Inc. creative team. We designed packaging, logos, print posters and social media shareables to help push the brand forward while encouraging those enjoying tequila to savor the moment.

Creative Direction: Jason SmithArt Direction/Design: Katie Ely

Valley Metro

Reminding people to play it safe in traffic and around public transit can be a boring (and sometimes gruesome) topic. This challenge, combined with a fairly limited media budget, is one that we at Moses Inc. took it upon ourselves to tackle. The result was a memorable campaign that encouraged safety while having fun doing so: "Give Your Guardian Angel a Break."

Sneaky Big Studios

As a brand new, state-of-the-art video production studio opening in the summer of 2016, Sneaky Big Studios was in need of not only a website and branding but a memorable campaign and tagline. The BIG YAM team developed the tagline “Make Magic Here” to encapsulate the core purpose of the studio: to bring to life the visions of the studio’s customers. The tagline blossomed into a campaign which vividly showed the creative process from capture to post, while stretching the limits of reality.

YAM Worldwide

YAM Worldwide is a network of companies, each very diverse from each other in terms of industry but connected by a common thread: the bold and ever-inventive entrepreneur Bob Parsons. Since many of the companies had grown organically over the years, their branding was scattered and in need of a cohesive look. With a new building being constructed and an immediate need for signage, we at BIG YAM got crackin’ and created not just logos, but a brand identity system that can carry both current YAM Worldwide companies, and new ones, into the future.

Creative Direction: Will SligerArt Direction/Design: Katie Ely

ASU School of Earth and Space Exploration

In the summer of 2016, the ASU School of Earth and Space Exploration reached out to me to redesign a piece of brochure collateral. Most of their material was due for a refresh, both from a design and a branding perspective, so I took upon myself to treat this first piece of collateral as a “proving ground” for a new look. Angled color blocks, circular and linear graphics, and the bold use of photography created a sense of excitement meant to convey the energy behind the department’s scientific contributions. It was well received, and as a result I was commissioned to do graphic design on an as-needed basis over the course of the next two years for their department.

Photography

While I no longer practice photography on a professional level, I never fail to pass up an opportunity to capture the world around me.

All photography by Katie Ely.

Yamwood Foundry

The YAMWOOD Foundry, part of the network of YAM Worldwide companies, was established with a passion for timeless craftsmanship that is exemplified in every piece of furniture, signage, and commercial installation they produce. They were in need of branding materials, and the BIG YAM team produced a logo, inspired by the military past of the company’s founder, along with TV spots, brochures, print ads, and a website.

Arizona Office of Tourism

As the southwestern-most state in the US, it only made sense for Arizona to claim ownership of the laid-back, free-spirited, adventurous mindset that the Southwest is known for. This campaign, developed by the Moses Inc. creative and me, takes pride in the Arizona lifestyle while inviting others to experience a little Southwestern Philosophy for themselves. It ran in cold-weather cities during the winter of 2013.