They say, "No publicity is bad publicity." They also say, "Fool me once, shame on you. Fool me twice, shame on me. Fool me thrice, get out of the World Cup."

Luis Suarez's third recorded biting incident, with Giorgio Chiellini being the victime this time, will sideline him from professional soccer for four months and bury his reputation. However, for marketers, the episode sprawled a new line of advertisements.

McDonald's and Netflix were two of the early non-sports related companies to get into the game.

That is not going to put Italy through to the knockout stage, but it can at least turn some of Italian goalkeeper Gianluigi Buffon's tears of sadness into tears of joy. (Chiellini probably thinks the kits should have been a bit stiffer.)

Of course, Suarez's chomp served up a silver platter for Italian food providers. Barilla, the Italian pasta company, gave Chiellini his own piece of penne in this tweet:

The translation reads, "A global hit and run! We would like to thank you for having supported Italy with us! @Vivo_Azzurro #CalcioBarilla, but more importantly, the text in the picture reads, "Welcome home!"