How did they do it? Search Optics helped Sellers Buick/GMC create a mobile presence that loaded quickly and provided instant access to key information such as store hours, directions (with Google Maps integration) and inventory. Using the Search Optics UPTRACS® reporting platform, Sellers executives were easily able to track the number of mobile site visitors and leads originating from their mobile site and campaigns.

President Sam Slaughter is extremely pleased with the results. “We want to make it easy for our customers to get to us no matter where they are,” he says. “Being the number one Buick Dealer means we take our customer needs very seriously, and we want them to get the information they need. Being able to find our dealership, schedule an appointment or contact us whenever and wherever it is convenient for them is the key to our success in keeping our customers happy. Our mobile presence provided by Search Optics helps us do that for customers at home, at work or on the go.”

Christian Fuller, Vice President of Search Optics, isn’t surprised by the large upswing in mobile traffic. “Our automotive dealers are seeing between twenty and thirty percent of their site traffic coming from a mobile device, with more and more customers calling a dealership using our mobile site’s convenient contact features,” he says. “As the mobile customer becomes more important to our clients, we are building experiences that not only provide extreme ease of use for the visitor, but tracks their activity and lead submission so that dealers can create the most compelling reasons to contact them – regardless of where the customers are or how they are engaging with the dealer.”