Best Practices

DOOH in Health: Specs, Audiences and Inspiration

March 19th, 2018
by
Campsite

The environment’s lengthy dwell time (typically around 40 minutes) is perfect for executing a marketer’s ideal scenario of “optimum message repetition”. The ads displayed in the waiting room area work to engage, inform and educate consumers on a wide variety of topics: nutrition, women’s health, lifestyle products, family health issues, financial services and more.

Environment Review

Screen Placement

Clinic Waiting Rooms, Pharmacies

AVG. Dwell Time

42 minutes

Proximity to Screen

2-8 meters

Screen Dimension & Orientation

32-43” portrait & landscape

Suggested Ad Creative Length

10 - 30 seconds

Why choose the Health environment?

Not only does it offer an opportunity to reach consumers at their doctor’s office, a trusted and highly influential environment, but where else can you get up to 40 minutes of Canadian consumers’ time? Moreover, they are not only focused on their lives and well-being but also those of their families and friends.

Receptive and Engaged Audience

While some patients may be present for annual check-ups and others looking for remedy for recently developed symptoms, all individuals in the waiting room provide an audience of Canadian consumers, ready and willing to act. Research has shown that over 56% of our audience reacts to a call to action from information seen in the waiting room.

Long dwell time

Customers have no choice but to patiently sit down and wait for their appointment; not only is it a great opportunity to offer information but the captive environment is perfect for engagement and brand recall.

Fully dedicated network

The vast majority of screens in this network run ads full-screen with no intrusions on your valuable paid space, ensuring your information is received and absorbed. The remainder of content in the loop is contextual and relevant and often focuses on personal health and welfare.

Specifications

Every supplier has slightly different screen specifications and format support, but not to worry. Just upload a HD version of your creative in the right orientation and we’ll automatically generate creatives converted to the right format and resized to fit every supplier’s specs. Please note that in this environment, the ad creative may share the screen with content such as weather information and a news ticker.

DIMENSIONS
1920 X 1080 pixels (width X height)

FILE FORMAT
Video (H264) and image (JPG or PNG)

FILE SIZE
Less than 50MB per 15 seconds

QUALITY
Best possible, 12 mbps maximum

AUDIO
No Audio

DIMENSIONS
1080 X 1920 pixels (width X height)

FILE FORMAT
Video (H264), HTML5 and image (JPG or PNG)

FILE SIZE
Less than 50MB per 15 seconds

QUALITY
Best possible, 12 mbps maximum

AUDIO
No Audio

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