Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees.

The partnership represents Formula 1’s first commercial partnership with a major digital platform of this kind. It’s part of the company’s digital expansion, which also includes its own Formula 1 app and website.

“This is the first step towards expanding our social media strategy,” said Formula 1 Head of Digital and New Business Frank Arthofer in a statement. “Snap’s platform is one of the most popular among ‘millennials,’ a sector we are particularly keen on attracting, as it represents the future of our sport.”

“We are honored to be partnering with Formula 1 and are excited to offer their teams, drivers, and sponsors an opportunity to reach millions of Snapchatters around the globe,” added Snap’s VP of Partnerships Ben Schwerin.

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Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]

Snapchat maker Snap Inc. has teamed up with Formula 1 just in time for this coming weekend’s British Grand Prix. Snapchat will cover the event, as well as future races, through its Our Stories feature, meaning that it will editorially curate Snaps generated by attendees. The partnership represents Formula 1’s first commercial partnership with a […]