Service Station Retail Sweden Report , a Sector Report by GlobalData, provides an executive-level overview of the Swedish service station market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values - Forecasted to 2021. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2021. Major competitor analysis by country. Average fuel volumes per site, motorist and nationally.

Total fuel consumption in Sweden marginally declined by 0.1% in 2015 continuing the trend from the previous year, where volumes dropped 2.1%. The total number of service stations in Sweden declined by 0.7% to 2,756 sites in 2015. The top five retailers in Sweden made up 99.1% of service station shop sites in 2015, with OKQ8 representing 36.5% of sites. The total number of service stations with a car wash in Sweden rose by 0.3% to 659 sites.

Scope

Total fuel consumption in Sweden marginally declined by 0.1% in 2015 continuing the trend from the previous year, where volumes dropped 2.1%. The total number of service stations in Sweden declined by 0.7% to 2,756 sites in 2015.

The top five retailers in Sweden made up 99.1% of service station shop sites in 2015, with OKQ8 representing 36.5% of sites. The total number of service stations with a car wash in Sweden rose by 0.3% to 659 sites.

Reasons to buy

Identify who are the top five players in each of the service station retail markets in Southern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash they have. Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.

Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.

Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, partnerships and suppliers used.

Service station competitor overview

Service station market overview

Over a quarter of service stations in Sweden are operated by OKQ8

Circle K and Shell were the only top five retailers to lose market shares between 2011 and 2016e

The top five fuel retailers account for 64.7% of motorway sites in Sweden

Competitor ranking in 2014 compared to 2015

Market Size - OKQ8

Table OKQ8 has a personal loan service it can offer motorists

Market Size - Circle K

Table Circle K invested in electric charging points at its service stations

Market Size - Preem

Table All Preem sites in Sweden are unmanned

Market Size - Shell (St1)

Table Shell increased its unmanned network in 2015

Market Size - INGO (Circle K)

Table 98% of INGO sites are unmanned in Sweden

Service station shop network

The number of service station shops have declined annually since 2011

OKQ8 and Circle K accounted for 69.0% of shops in Sweden

Service station shops- OKQ8

Table OKQ8 shops and network penetration

Service station shops- Circle K

Table Circle K shops and network penetration

Service station shops- Preem

Table Preem shops and network penetration

Service station shops- Shell (St1)

Table Shell (St1) shops and network penetration

Service station car wash network

The number of car washes in Sweden increased for the first time since 2011 in 2015

The top five fuel retailers accounted for 96.4% of car wash installations

Service station car wash- OKQ8

Table OKQ8 sites with a car wash and network penetration

Service station car wash- Circle K

Table Circle K sites with a car wash and network penetration

Service station car wash- Preem

Table Preem sites with a car wash and network penetration

Service station car wash- Shell (St1)

Table Shell (St1) sites with a car wash and network penetration

Service station market overview

The number of service stations have declined annually since 2013

Vehicle Parc has increased annually since 2012

Petrol vehicles accounted for 58% of the Swedish Parc

Fuel volumes have fallen annually since 2011

Fuel value declined 26.4% between 2011 and 2015

Average fuel prices will begin to marginally rise in 2016 as wholesale cost continue to grow

Motorway service stations declined by 0.7% in 2015

75.9% of service stations in Sweden are unmanned

Appendix

Methodology

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