Korean designers Podium have completed a cafe in Seoul, Korea, which is designed specifically for children. Called Kids Cafe Piccolo, the interior is made up of a cafe, a playground, a playroom, a party room, a library and a café library, locker rooms and storage. London branding and design agency VONSUNG designed the cafe's art direction, naming, branding, print, collateral, packaging, uniform, way-finding and website.

Children's cafes are flourishing in Tokyo and Seoul. While
majority of the cafes cater towards adults with a slight accommodative approach
to their children, KIDS CAFE PICCOLO took a whole different view.

They wanted to create a space where the 'children' was the
protagonists and their parents were the ancillary customers.

Our inspiration started with us acting as children ourselves
and to reminisce what/how we were fixated on.

Stirring up imagination was key to our design ideation
process and thus maintaining the naivety of the children's minds was of the
utmost importance.

Life should be fun combined with a learning
experience. We created a mini children's world for the little ones.

The identity of the café was created using Roman alphabet
characters to make learning more enjoyable and interactive.

The high-end concept has been reflected in the interior
architecture and design of the inaugural flagship café, branded KIDS CAFÉ
PICCOLO, which features traditional decorative finishing products that have
been turned on their heads to provide quirky features that complement the ultra
modern and interactive living space which are seen at typical adult cafes
around Seoul, Korea.

The feature PLAYROOM, STORE and LIBRARY was then painted a
cool pastel colour to complement the flooring and the bright furnishings.

“KIDS CAFÉ PICCOLO was designed to offer a fairy tale
feeling for children with an adult-like atmosphere for their parents to enjoy,”
said Joseph Sung, creative director of VONSUNG, the branding design agency
responsible for the overall branding design of the complex.