There are a ton of books about marketing, but many are written by people who don't actually know HOW to DO what they are writing about and others are outdated before they're even published. One sure way to cut through the fluff and get to the substance: ONLY take advice from those who actually know how to accomplish what they are writing about and NOT the legions of writers who talk the talk but can't walk the walk. As George Bernard Shaw wrote in 1903: "He who can, does. He who cannot, … [Read more...]