Jiffy Lube Renovates With Women Customers In Mind

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Houston-Jiffy Lube, the leader in the quick oil-change
market, is starting a new initiative for the 59 percent of
oil-change customers who are female, by making its waiting rooms
more amenable to women customers.

The Pennzoil subsidiary has already tested six sites in Chicago
and San Francisco, adding softer colors, free local phone calls,
Internet access, women's magazines and CD listening posts.
Jiffy Lube president Marc Graham-the father of four daughters-says
that so far women like the new look, and half say they are now more
likely to return to a Jiffy Lube.

The $15,000 to $20,000 renovations will be rolled out at up to
100 of 530 company-owned stores in the next year. Jiffy Lube also
wants its 1,600 franchisees to remodel their locations to
incorporate these modifications. -Business Week