Store Brand Formula Launches #ShareYourFormula Sweepstakes

Every parent has a unique “formula” for how to juggle it all: family, work and “me” time. To celebrate the everyday parenting balancing act, private brand manufacturer Perrigo Nutritionals has launched the #ShareYourFormula Sweepstakes running now through April 24.

The #ShareYourFormula Sweepstakes brings these unique parenting formulas to life by using popular emoji images, giving six lucky winners the chance to bring home $1,000 and a one year supply of store brand infant formula.

To enter, fans can visit www.ShareYourFormula.com and follow the instructions to submit their unique parenting formula by using the store brand formula emoji keyboard.

“This unique campaign celebrates the endless ways parents express and share the joys of parenthood by showcasing how every parent’s ‘formula for success’ is different – as it should be,” said Sandra Gordon, author of Consumer Reports Best Baby Products and the blog, Babyproductsmom.com. “Ironically, even though every parent’s ‘formula for success’ may be different, all infant formulas are required to meet the same FDA standards.”

Many parents are unaware that all infant formulas marketed in the United States, both nationally advertised formula brands and store brand formulas sold at leading retailers, must meet the same federal nutrient requirements. The U.S. Food and Drug Administration (FDA) monitors all infant formula products and requires infant formula manufacturers to test product composition during production and shelf-life, to keep records on production, testing, and distribution of each batch of infant formula, and to use good manufacturing practices and quality control procedures. In addition, FDA conducts a yearly inspection of all facilities that manufacture infant formula to collect and analyze samples of infant formula.

“When it comes to selecting an infant formula, buying an expensive, nationally advertised brand does not make sense when there are budget-friendly options that meet the same federal quality and nutrient requirements,” added Gordon. “According to federal regulations and the guidance of healthcare professional groups such as the American Academy of Pediatrics (AAP), infant formula must be formulated so that it can provide a baby with a sole source of nutrition.”

Perrigo Nutritionals is the largest supplier of store brand infant formula in the world and one of only a few companies recognized by FDA for meeting FDA requirements for safety, nutrition, and quality. By switching to store brand formula, which costs up to half the price of advertised brands, parents can save up to $600 per year without compromising quality.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.