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Category Archives: Marketing Articles

Radisson Blu guests can now text Edward the chatbot for service ‘Edward’ is an artificially intelligent service now available at twelve Edwardian Hotels-owned Radisson Blu locations, and is able to report on hotel amenities, give directions and tips, and even receive guest complaints in a matter of seconds via SMS. Source: Hotel Marketing Radisson Blu guests can now text Edward the chatbot for service

U.S. hotels lack visibility overseas Despite efforts to target international travelers, few U.S.-based Luxury Hotels appear near the top of E.U. search results. Only a handful of North American brands have been able to attract significant visibility, according to L2’s Regional Search Strategies. Source: Hotel Marketing U.S. hotels lack visibility overseas

Expedia shows off website psychology lab During a recent media trip to Expedia’s headquarters, media from around the world were given a behind-the-scenes look at how researchers at Expedia’s Innovation Lab conduct experiments, analyse graphs and then translate people’s responses into making the Expedia online experience more user-friendly for users everywhere. Source: Hotel Marketing Expedia shows off website psychology lab

Hyatt makes u-turn on loyalty program rates in GDS Hyatt Hotels Corporation has reversed its plan to keep new loyalty program members-only discount rates out of global distribution systems. A spokesperson declined to address why the company quickly overturned its original statement that travel agents would have to use its website to book the rates. Source: Hotel Marketing Hyatt makes u-turn on loyalty program rates in GDS