Thursday, May 14, 2015

Video & Audio Center knows that there’s
nothing more exciting than introducing the latest TV technology — and that's especially true when debuting a whole new category of TVs. With Samsung’s latest TV technological leap forward —the 4K SUHD TV, viewers will experience stunning colors, deep contrast,
incredible brightness and all at a 4K resolution that redefines the TV viewing experience. But why is Samsung's SUHD TV going to be their best picture yet?

The answer comes from Nano-crystal technology and how
Samsung implements its use in
a proprietary manner (and eco-friendly to boot). An extremely thin film called
the QDEF layer is placed between the liquid crystals or LEDs and the protective
front placed glass (also known as the plexi layer). This QDEF layer “boosts”the colors to produce a higher
level of color intensity.

All this results in a display that provides a level of
color, detail and depth to the picture that makes any movie, TV show or other
content stand out. So which qualities make the Samsung SUHD TVs so special:

COLOR

SUHD provides more vibrant and brilliant colors than
that seen before —in fact it’s a much wider range of colors: 64X
greater color expression is how Samsung puts it. This is all helped along by a
new color system called DCI P3 —which makes for a greater color spectrum to be viewed (or you can call
it the color gamut, if you want to get “technical”about it). Regardless there’s
more color to be viewed, which makes for a more realistic rendering of whatever
is being watched.And one that can be
better calibrated to “dial in”the best color renditioning.

DETAIL

The 3840 x
2160 pixel resolution that is the hallmark of 4K is of course
excellently reproduced. But detail also comes from the level of brightness that
is displayed. The SUHD display increases the brightness levels. This occurs
across the entire screen through MultiZone Full Array Back Lighting, which
takes advantage of a higher level of brightness being available for the display
than previously seen due to LED illumination of the
brightest regions of the picture.

DEPTH

There’s a reason that the Samsung SUHD TV
provides a greater level of depth to the images being seen. It has to do with
the contrast being automatically optimized across the entire screen. When
viewed in conjunction with a curved screen the effect is to draw the eye in —to create a more immersive view
that grips and holds the viewer’s attention.

But what about Smart TV? Of course other features aren’t
left out —in fact
there’s an Oct-Core Processor that provides 8X the power for Smart
TV functions (as compared to a single processor and twice that of a dual-core
processor). This ensures that any of the apps chosen, or the video being
streamed, runs at full speed and with silky smooth animation. And for mobile
device lovers, Bluetooth will sync and let content be shared from a Samsung
smartphone.

Additionally, the TV will act as an alarm and sync up
with Samsung mobile devices to turn on and display important items of the day, such
as the time, weather and your schedule. Plus there’s a built-in video
camera that lets you make Skype calls directly from the TV using hand gestures;
all of what the SUHD TV offers being controlled from a Smart Remote that not
only uses a touchpad for quick and precise navigation, but also allows for
voice commands. Add special video features like Samsung Sports Live (allowing
live sports to be watched while simultaneously checking team and player stats)
and the Milk Video platform (for viewing/sharing the web’s best videos) and
there’s no denying that this is one “smart”TV.

HS Kim, president of the visual display business at
Samsung Electronics, points out that Samsung provides the leading picture in
the industry and will continue to do so with their SUHD TVs. According to Kim, “consumers
can trust that we are more committed than ever to consistently deliver a
superior home entertainment experience for years to come.”

Not to be lost in all this is the elegant frame that
makes the SUHD TV look its best in any room.

Samsung’s 4K SUHD TVs also include flat panel models and are in stock and
available now. Visit one of the Superstores —Santa Monica, South Bay, Agoura
Hills or Century City —and see for yourself just how exciting watching can be with SUHD.