Press Release

Equitivia is a revolutionary equine probiotic being offered through the Equi-Force Equine Product line of targeted nutritional therapies. Developed by Dr. Bill Bernard, Equitivia is unlike any other equine probiotic product available. By being equine-specific due to its equine origin, Equitivia is a natural and more ethical way to maintain a healthy equine GI tract.

Lexington, KY, August 04, 2011 --(PR.com)-- New from the Equi-Force Equine Product line of targeted nutritional therapies is Equitivia™, a revolutionary equine probiotic. Developed by Dr. Bill Bernard, Equitivia™ is alive – like no other equine probiotic product available and has scientific evidence to support medical use (http://www.sciencedirect.com/science/article/pii/S0737080611001080). Equine-specific organisms in nature, Equitivia™ is a natural and more ethical way of maintaining a healthy equine gastrointestinal tract. By containing living equine-specific organisms Equitivia™ will colonize in the gastrointestinal tract of equines to help improve or maintain the equine digestive system.

Equitivia™ contains bacterium Lactobacillus reuteri. The bacterium, L. reuteri, is of equine origin, cultured from the colon of the horse (http://www.sciencedirect.com/science/article/pii/S0737080611001080). In addition to its viability and equine specificity, L. reuteri has been shown to inhibit the growth of Salmonella. Equitivia’s unique protective packaging maintains and ensures the viability of these bacteria in each dose.

Equitivia™ is ideal for gastrointestinal upsets and can also be used:· Before and during treatment of antibiotics· Before and during periods of stress· Before and during hospitalization· Prior to shipping· Prior to stressful performance· Weaning

To learn more about Equitivia™ and Equi-Force Equine Products, please visit our website, www.equiforce.com, the Equi-Force Facebook Page, or call us at 859-967-3307.