In early 2016 Stuart Fullerton was appointed general manager for the firm and he set about a complete overhaul of the existing business following a difficult 2015 trading performance. As part of his vision, the company underwent a successful rebrand with new vehicle livery and extensive re-development of its offices in Whetstone.

The new management team is now complete with the arrival of some new faces and recruitment activities continue in to 2017 to meet the requirements for the growth plans. There has been considerable investment - in the region of £35,000 - in staff training across all departments of the business. The company’s first engineering apprentice joined in September, marking the introduction of a new apprenticeship programme to develop local youngsters.

“Strong customer focus is imperative for Alex Reid to keep on top of our game,” said Stuart Fullerton. “Our aim is to improve technical expertise and skills in order to provide our clients with added value to pass on to their customers. This way the end user gets an even better level of service and improved quality of cleaning. 2016 has been a year to shape the future of the business and prepare Alex Reid for tomorrow’s world. In 2017 we will be looking at focusing on innovation, and the benefits of moving away from dry cleaning to wet cleaning. The industry is now more about expertise rather than just cleaning and we hope to help impart this knowledge to our customers, proving how technological innovation can help create a sustainable environment.”