Ooyala Video Index Report Shows Television Going Mobile and Global as Tablet Viewing Jumps 47 Percent in a Single Quarter

Ooyala Video Index Report Shows Television Going Mobile and Global as Tablet Viewing Jumps 47 Percent in a Single Quarter

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Last Updated: Thu, Dec 13, 2012 18:00 hrs

Mountain View, California, United States:

Ooyala,
the fastest growing online video company, has published its Q2 2012 Global
Video Index report. The free quarterly report, derived from
the viewing trends of 200 million online viewers around the globe from
April 1 through June 30, 2012, shows the lines between broadband and
broadcast media continuing to blur as premium content shifts to a more
mobile, multi-screen environment.

Specifically, Ooyala data shows long-form video content like movies,
sports and TV shows accounted for more than 60% of the total time users
spent watching video online in Q2. The share of time tablet viewers
spent watching long-form videos grew 47 percent in a single quarter.

“The way people watch TV is changing. As more premium content becomes
available online, more viewers are logging on, rather than tuning in, to
watch their favorite programming on tablets and smart TVs,” said
Bismarck Lepe, cofounder and president of products for Ooyala.
“Consumers are leading the charge, and forward-thinking media companies
realize that content is content, however it is consumed. Our data, and
our data-driven video innovation, help these companies develop
strategies that increase their share of connected viewers and capture
more digital dollars.”

Ooyala’s ability to monitor the impact of geographic and demographic
variables on video consumption is a boon to publishers and advertisers.
For example, as the U.S. political season heats up, Ooyala tracked how
people in different states watch online video across America. The data
shows that “Blue State” viewers – states in which the Democratic
candidate won the last U.S. presidential election in 2008 – watched 26
percent more online video, measured by number of plays, than “Red State”
viewers (where the Republican presidential candidate won in 2008).

Other highlights from the Q2 2012 Global Video Index report include:

Around the World in 80 Plays: In Great Britain, 15 percent of
the total time spent watching online video occurs on mobile phones and
tablets. In China, this number is 11 percent.
Live Video On The Rise: PC viewers tuned in to live videos for
an average of 33 minutes in Q2
Big Screens, Big Content: When using smart TVs, set-top boxes
and gaming consoles, viewers spend 93% of their time watching movies,
TV shows and other long-form videos.

Ooyala’s Global Video Index report delivers key insights to global media
companies and brand marketers to help them make data-driven decisions to
maximize revenue and viewership. The full
report and infographic are available directly from Ooyala.
Additional data, analysis and news is available on Ooyala’s VideoMind
blog.

Ooyala delivers personalized video experiences across all screens and is
the leader in online video management, publishing, analytics and
monetization. Its integrated suite of technologies and services give
content owners the power to expand audiences through deep insights that
drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12
Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis
Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo!
Japan. Headquartered in Mountain View, California, Ooyala has offices in
Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and
the company works with premier reseller and technology partners
throughout the Americas, Europe, Africa, Japan and the Asia-Pacific
region. For more information visit www.ooyala.com.