Wednesday, September 12, 2007

The New York Times (NYT) ad business is still dwindling away, but the rate of decline actually moderated slightly in August. And thanks to a circulation price hike, overall revenue increased 0.6%.

Overall, the story remains the same. The Times' impressive web business is partially offsetting continued declines in the print business, but only partially (because it's only about 10% of the company). Revenue per web user is still far below revenue per print reader--so, over the long term, unless revenue per web reader increases significantly, the company is screwed. On the positive side, the New York Times itself is hanging in there, and the web business showed a nice acceleration. Our detailed monthly trending spreadsheet here. Release here. Details after jump.