Now Rylan Clark-Neal and his co-host Matt Edmondson are determined to find her with the help of the public during a segment on their show called Find Gamu.

On Sunday evening they upped their campaign as they roped in Strictly winner and The Wanted singer Jay McGuinness who appealed to the public to come forward.

In a clip on last night’s show, in the style of a charity campaign, he said: “Please do whatever possible to help find Gamu. Spare any time you can to support our search. Gamu is out there somewhere. Together we can find her.”

The Xtra Factor campaign has received a mixed reaction from fans – and has also created some very funny responses.

One person tweeted: “I’m pretty sure she works in Greggs the Bakers! #XtraFactor #FindGamu.”

Others – who did not watch the show back in 2010 – are very confused, with one asking: “Who or what even is Gamu? #XtraFactor #FindGamu.”