We're delighted to announce that we're starting to collect imagery in some of South Africa's major cities for Google Street View. And we're doing so with very special vehicles - a fleet of Toyota Priuses, kitted out with our amazing camera technology. We start driving with these remarkable hybrid cars today.

World Cup fever is already building, and people from around the globe are keen to experience everything that South Africa has to offer, even if they can't be there in person. We'll be working hard over the coming months to help bring South Africa's vibrant cityscapes to the world. Initially you can expect to see us on the road in Johannesburg, Cape Town, Pretoria, Port Elizabeth and Durban.

So what is Street View? It is a hugely popular feature of Google Maps that is already available in more than 100 metropolitan areas around the world. It allows users to virtually explore and navigate a neighbourhood through panoramic street-level images. It is also available in Google Earth and on Google Maps for Mobile.

Images collected by the cars in South Africa will be processed and carefully stitched together, a technological process that can take several months. They will be made available at a later date in Street View on Google Maps for South Africa. As with all Street View imagery, Google will apply face-blurring and license plate blurring to all these images to protect people's privacy. Once images are available, people will be able to report images for removal or additional blurring by clicking on 'report a problem' on the bottom left hand corner of the image.

As you'll see, it's a great tool to check out a restaurant before arriving, make travel plans, arrange meeting points, or get a helping hand with geography homework. House-hunters can save time by exploring properties and their surrounding area in advance. Businesses can also benefit from the Street View technology by embedding Google Maps directly into their site for free. We're pleased to be partnering with Toyota in bringing Street View in South Africa to life.

Posted by Stephen Newton, Country Manager, South Africa, and Robert Swerling, Principal, New Business Development, EMEA