Move comes as retailers like Walmart, Kroger and Amazon offer their own kits in fast-growing segment

Blue Apron Holdings Inc. will try to give its struggling business a boost by selling meal kits in stores, acknowledging that its subscription-only model isn’t enough in an intensifying fight to fill people’s dinner plates.

One of the first meal-kit companies, Blue Apron has been losing customers amid increased competition and distribution problems. The company reported 750,000 subscribers last month, down from a peak of over 1 million last year. Its shares, down 46% so far this year, are trading around a fifth of their debut...

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