White Rose doesn't seem forced at all. I tend to go for ships I think could actually happen, and Ruby and Weiss seem to get closer by the day, Ruby is especially fond of Weiss and I'm pretty sure Weiss loves Ruby in her own way.
Granted at this point it's unlikely that they're romantically interested in one another, but I wouldn't discount the possibility. And it's fun to think about.

Would you sleep with your sister?
Because Ruby and wiess give off more of a sister vibe
Almost all of team RWBY does
All wanting lesbian ships ever does is make a character come out as homo or bi in a completely disingenuous way that only the people it panders to will like.

You mean you wouldn't? jk calm down
I guess I see it differently. Whatever happens, I know the rwby crew said that whatever romance that eventually happens, they really want it to come about naturally and do a good job of it, so I'm sure it'll be fine.

Not to mention
Jaune x Ruby
I always felt it from the moment they met but now with the way things are going I think its obvious what they intend to do.
Jaune and Ruby are both kind of broken from what happened, is it not just me who sees Ruby as Jaune's only pathway to healing that wound? Pyyrah isn't coming back
Ruby and Jaune helping each other heal, combined with their natural chemistry theyve had since episode 2 wouldnt seem like the most natural seeming couple option to you?

Well just like you see white rose as a sisterly thing, I think of Jaune and Ruby more like a sibling thing. Not that I'm completely denying the possibility, but that may not be the way to handle Phyrra' passing, I dunno.

Ive seen things go down these paths before
All this kind of shipping does it make a cancerous fandom
Do you want the RWBY fandom to turn into the homestuck fandom!?
Huh!?
Not to mention its not like they could go against that, shows have gone like that especially after a change in writers or losing one writer, just look at the romance in avatar as compared to the romance in korra think about it

I'm not bothered one way or the other because a fandom doesn't affect my enjoyment of a show. And as long as the fanart remains cute.
I'm not saying it's a certainty, and I wouldn't care if they had nothing together at all, it's just my own preferred ship, and one that I think is plausible.
I don't think you can compare RT to whoever made Avatar, and I don't see them going back on it, since Monty had the whole thing planned out before he died and they seemed to have a good overall idea of what they're going to do with the series.

Also a cancerous fandom can detract from heavily from a shows viewer base
And again it can affect the writers
Also it kind of is a fair comparison since originally it was a few writers, one of whom really knew what he wanted to do with it and knew basically everything about the world and its rules, who is now gone.

Bumble bee is especially bad
Blake of all of RWBY is definitely straight
Her having feelings and possibly even being in a relationship with Adam, and her very obviously having feelings for Sun again, same thing with Wiess, with her totally not subtle feelings for Neptune
In fact the only people on teaM RWBY whom proof of their sexuality is pretty much non-existent is Ruby and Yang you could make a case with all of Yang's guy friends tho,

Theres more evidence for it then any for any of them being lesbians. Even if they are bisexual its obvious that at least Wiess and Blake lean toward liking guys, and most bi sexuals do have an obvious preference

Monty didnt have the whole thing planned out
He had some of it, and probably a plan for the majority of the overarching narrative, but he didn't have all of ruby planned out, especially not word for word.