AdAge features Westpac x DDB Syd

Aussie bank Westpac tells the tale of a man with a heart as big as his moustache

News

7 August 2018

By I-Hsien Sherwood | AdAge

Australian bank Westpac's "Proudly Supporting" campaign is a celebration of the better natures of the country's inhabitants. In April, DDB Sydney created a cinematic restrospective of important moments when people came together to support each other.

Now the agency moves the focus to a single town, with the touching story of Frank, an immigrant who can't help but help others.