~ Eye on Social Design ~

CINEKID FESTIVAL

What is Cinekid?Annual Cinekid Film, Television and MediaLab annual Festival, a professional and educational platform for parties.

DesignWays of Seeing supported the Cinekid festival of 2016, 2017 and 2018 by overseeing and co-ordinating the graphic designs of Andrews: Degen in 2016 and 2017 and Vruchtvlees in 2018.

RANG

What is RANGThe RANG (Grade) app helps recognize enforcement authorities by taking a picture of their uniform. Find out which powers an enforcer has and what your rights are.

Strategy/ Concept DesignThe RANG app draws attention to privacy law-making. This app makes a statement on returning power of privacy law to citizens through a serious and simple design.

WAAR IS HET KLEINSTE KAMER

What is Waar is het kleinste kamer? (where is the smallest room)During the day the Rozemarijnsteeg (in Arnhem) is a pedestrian passageway. By night, however, it is used as a public toilet. Waar is het kleinste kamer shows different options to indicate available toilets.

Strategie / Concept designAt night time the door and window lights up the street map from behind. The night toilet options appear from behind the artwork. The work ‘Waar is het kleinste kamer’ aims at visually impacting passersby and alerting them to the location of public toilets as well as toilets in the lunchrooms during the day and toilet bars at night.

DE SUPERHELDEN FABRIEK

De SuperheldenfabriekDe SuperheldenFabriek (The Super Hero Factory) aims to develop an app for children with a developmental disability. It allows them to create their own super hero to accompany them on their journey through school.

Strategie / Concept designWith this visual and playful app children discover what their strengths and weaknesses are. As they develop so does their Super Hero.

THE LITTLE PLASTIC MONSTERS

What are the Little Plastic Monsters? Children discover stop motion filming, one of the oldest film techniques, in this workshop. The stop motion consists of a series of pictures with slight variations that give the effect of movement when quickly flipped.

Strategie / Concept DesignThe background design set forth the stop motion films, using plastic materials to represent the current degredationdegradation of marinesea life. Children build their own little plastic monsters from their own stories to shine a light on this environmental disaster. In a playful way, the children become more aware of the consequences of pollution and find creative solutions.

HET KETELHUIS

What is Het KetelhuisHet Ketelhuis is primarily a Dutch film house, but it also has a café/bar and acts as a debating centre for Dutch movie makers.

Strategy/ Concept Design Ways of Seeing designed the corporate identity for Het Ketelhuis. Of its very nature Het Ketelhuis puts the movies themselves in the spotlight. We extend this to the corporate identity by putting it in the spotlight.

ZEEBOERDERIJ IJMOND

What is the Zeeboerderij (Sea Farm) Sea Farm is an innovative project to reduce water, air and boat pollution by developing small-scale seaweed farms.

Concept designThe waves in the logo represent the Sea Farm. When you turn the sea 90 degrees it turns into seaweed. The web design uses plastic from the sea to show the polluted water, and when you scroll down the website the illustrations support the story of the Sea Farm.

HET DANSPALEIS

What is Het Danspaleis Het Danspaleis (The Dance Palace) organizes disco’s for the people from the 1940’s and 50’s.

Strategie/ Concept DesignWays of Seeing designed the corporate identity and co-ordinating the graphic designs of The Dance Palace. The 1940’s/ 50’s music times are used as inspiration for the corporate design.

ZITAKULA

What is ZitakulaZitakula is a musical band making funk, afrobeat and tropical grooves, setting thousands of feet loose on the dance floor in all their shows.

Strategie/ Concept DesignThe parakeet is the symbol for the logo it consists of a swarm of abstract flying parakeets. The website and album cover is inspired by the colourful parakeets natural Himalayan habitat and links this to their new home in Amsterdam.

FOUR SHORTS

What is Four ShortsFour shorts is a screensaver for a little cinema in Het Ketelhuis, where children and adults can choose from four short(s) movies. A herring was chosen because it was the symbol of the Ketelhuis where Dutch films are shown. Eight drawing were chosen and woven into the screensaver.

Stragegy/ Concept Design To develop the screensaver a colouring contest was held. The winning drawing was used to develop a screensaver. The participants ranged in age and they could choose from the following: to colour the herring, draw the rest of a herring or, draw their own herring.