The “breast bikini” was imagined Robyn Graves and Michelle Lytle, the creators of The TaTa Top brand. Part of the #freethenipple campaign, The TaTa Top brand launched this swimsuit to denounce censorship of your favorite social networks like Facebook and Instagram. The movement won a (small) victory in early June, as the social network Facebook has changed its terms and conditions and now allows women to discuss and show breastfeeding.