One booth that’s been generating a lot of buzz this weekend is the one by Moxie Trades. They have all the gear a DIY/woodworking woman needs. They have boots, hard hats and tool belts that come in pink, blue, tan, black and red. I asked Elaine what the most popular colour is.

“Pink, by 5 to 1,” she said.

In fact, they had completely sold out of their pink boots Friday and had to get more in.

(We also had everyone in our Media Challenge wear a Moxie tool belt as they built their projects. Pink, of course.)

If you couldn’t make it to the show and want to get a hold of some Moxie gear, check out the site.