From Shopper to Advocate: The Power of Participation Global Study

My Private Brand | June 21, 2017 – This week Daymon Worldwide, released From Shopper to Advocate: The Power of Participation, a global study that identifies the new consumer landscape and its impact on the future of retail.

The survey spoke to 8,500 shoppers across eight countries, including Brazil, Canada, China, Germany, Japan, South Africa, the United States and the United Kingdom, related to everyday consumable products — food, beverages, personal care, household goods and medication.

The results revealed key insights:

It’s not just generational – Shoppers can no longer be thought of as homogenous groups.

Co-creation is the future of retail innovation. Shoppers increasingly desire to provide direct input to improve products and services.

Fresh is the gateway to shopper loyalty, but it goes beyond a single department.

A new dimension of Private Brand is emerging. Shoppers are giving Private Brands permission and expecting them to differentiate.

Conversational engagement must extend outside the store.

Seamless integration with mobile is a must.

“With legacy categories declining, digital strategies emerging and shoppers’ demand for engagement and customization increasing, retailers and brands must better understand the emerging needs and behaviors of shoppers on a global scale and dramatically rethink their go-to-market strategies,” said Dave Harvey, Vice President of Thought Leadership, Daymon. “As shopping becomes more on-demand and increasingly personalized each day, we find ourselves amid a seismic shift that promises to reshape retail as we know it.”