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-Not going to talk much about SEO-Other talks on the schedule-MASSIVE believer in creating quality content and letting Google do its’s job-If an SEO practice sounds a bit dodgy it probably is and will be smacked at some point

Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy

Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy

ImageDon’t over do itHowever, at the bottom of page 2+ can lead to a healthy increaseExample of a friend that when they get to the bottom of page 5 or so they’ll just sell that traffic for cents as it’s not profitable to them

Don’t leave money on the table-Build a list but just as importantly use itWorse example I was chatting to a guy that has a list of 100K past customers in a competitive niche, he hasn’t emailed them once Example: CG fb fans I never emailed, that was 10K people looking to shop that I missedMailchimp, awebber – use their features and analytics-Have fans on FB contact them

Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doing

Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doingVarious Services you can usePeopelePerHourFivver (If used correctly)Note: Show gift guide and explain for $10 got an animated gif, flash animation and html 5 animationODeskLink to previous slides

Great Idea - Research before you startGoogleApp storesAsk your networkExample: Social ArtworksExample App IdeaNote: Funding 8.5 million

Separate business accountSeparate credit Card for businessBenefits are not taxableKeep ALL recordsNote: geverment is trying to claim more tax rant

Don’t Flush money down the drainCheck your expensesFails with hosting, mobile contracts, hosting costs should improve or decreaseSit where you are for £650

-Importance of Networking-Where, how (and how not) to network-Circle of trust-How to (not) fuck up

ConferencesApproach on social networksemail introductionsOffer more than you takeDon’t be too pissedFollow up Notes, generally takes 3 meetings or exchanges for me

These are people that you trust and can go to for adviceThey can equally come to youExperts in different fieldsCircles intersectPersonal and business

7.
 Not an SEO talk >> check out the other talks Al’s Mantra: Create quality content and let Google do its job ◦ Help may be necessary at times SEO practice sound dodgy? Probably is! ◦ Smack down will come ◦ Keep your eyes on the long term Tweet Your Questions: @AlCarlton

8.
 What works best for YOU? ◦ Understand their audience & your audience ◦ Spend time on what works ◦ Automate those that don’t work well (yet) Tweet Your Questions: @AlCarlton

9.
“Even if you can’t be arsed with a Facebookpage or Twitter page, set it up. Spend a fewweeks on it interacting and adding content and make your visitors aware of it. Down the line those few thousand subscribers, followers & friends could be handy even if it’s not on your radar today.” – Scott Jones

10.
 Play by their rules ◦ Know the rules ◦ Rules change quickly…take advantage while you can ◦ Find work-arounds Make your content easy to share What is available?? ◦ Use a tool (namechk.com) Tweet Your Questions: @AlCarlton

11.
“Stop spending so muchbloody time on Facebook and Twitter and do some actual work” :) -Chris Clarkson

12.
 Make it easy for users to return Build an email list ◦ Use it ◦ Monitor it ◦ Management software Bookmark your site ◦ Know how users access you ◦ Make it easy for users to access you Build an email list RSS Subscribers Build an email list Did I mention build an email list? Tweet Your Questions: @AlCarlton

15.
“The Internet landscape changes so quickly now that its like there are 25 Internet years to and dont be “Embrace chaos 1 normal year.A lot can and will happen in thatit afraid to change. Even if time means changing everything.” and you cant afford to rest on your laurels or things that used to work’.”- Chris Winfield, CMO blueglass.com @ChrisWinfield

19.
“If you can buy/develop/improve one site to be the leaderin its field, no matter how small a genre, you can negotiate very favourable advertising rates that could surprise you. Better to be the biggest fish in a medium sized pond.” – Scott Jones

25.
“Our site reviews have been priced at various price points…Each time Ive raised prices to decrease demand as we were getting too busy. And each time demand has gone up slightly...Perceived value and your product price is something you should obviously experiment heavily with.” - Joost de Valk, yoast.com

27.
 Don’t create yourself a new job ◦ Hire professionals for professional jobs ◦ Outsource the things you hate“If your business cannot run without you it is not a business. It is a job.” - me Tweet Your Questions: @AlCarlton

28.
One of the worst mistakes I have made (a few times) is thinking I can do everything solo. We are not superheroes. – Chris Garrett “One of the worst mistakes I have madeneed somethingit,times) is it that day at 2pm and pay If you (a few skilled and can’t do personally, then pay someone, don’t half arse better to finish work thinking to create the next finished product than work late intowas someone skilled I canbetter morning to realise what you create the night drunk and wake up a do everything andthe way, you may justitget there quicker and with dross ….and then go solo. to do properly, it’s still yours even if you get help along pay someone We are not superheroes.” better results if you get help. – Scott Jones – Chris Garrett “One that I wish I knew/applied when I started out is to take the time to figure out thecore activities that you as a founder are best at and equally important enjoy doing…Youcan potentially get very good at all of them and think it is a good thing but in reality it is a big mistake. The sooner you focus on your key areas of expertise and hire/outsource/partner with others to do everything else the better your chances of success. -Toren Ajk, President TAC Marketing Group

29.
“If you need something skilled and can’t do it personally, then pay …and then godon’tpay someone to someone, and half arse it. do it properly. It’s still yours even ifyou get help along the way. You 2pmBetter to finish work that day at mayjust get there quicker and to create a and pay someone skilled with better better finishedyou get help.” work results if product than late into the Scott Jones and wake – night drunk up the next morning to realise what you create was dross…

30.
“…take the time to figure out the core activities that you, as a founder, are “…The sooner you focus on your key best at and -equally important - areas of expertise and enjoy doing.hire/outsource/partner with others to There are many else the better your do everything activities, from client prospecting, account management, chances of success.”billing, legal, biz dev, developing and -Toren Ajk, President TAC Marketing fulfilling the actual product Group or service you are selling that need to be done…

31.
 Hire & fire “As you grow, finding the right people is one of the hardest things to do. Be ruthless, as having to get rid of the wrong people is even harder.” – Chris Clarkson Utilize available services ◦ PeoplePerHour ◦ Fivver (used correctly) ◦ Odesk ◦ Visit “Outsourcing” from ThinkVis 2010/03

34.
“Keep your business life and your home life and finances apart.Don’t spend anything unless you absolutely have to. Nothing is an order until the invoice is paid” – Paul Madden

35.
 Don’t flush money down the drain ◦ Check your expenses & auto debits ◦ Sit where you are for £650 “If you are starting out and can afford to reinvest 100% then do it. This gives you an advantage to leverage while others take a wage. Use it in the short term for competitions, PR & promotion and buying other sites. If you can’t beat the competition then buy them.” – Scott@AlCarlton Tweet Your Questions: Jones

36.
 Importance of Networking Where & How (Not) to Network Circle of Trust How (Not) To F*%k up Tweet Your Questions: @AlCarlton

37.
 Advice  Partnership  Expertise  Opportunities“A network can be your most powerful asset, and will be even more import as the world economy changes… Make nurturing and attracting network relationships a priority, its one of the best investments you can make.” – Chris Garrett

43.
 Don’t let your penis make business decisions You will be let down by someone ◦ If in doubt, research them If in doubt consult your circle Listen to what your circle says! Don’t spend the money on Dom (Perignon or Hodgson) - spend it on the business Tweet Your Questions: @AlCarlton

44.
1. Traffic Sources Quality content Avoid the dodgy Use social appropriately Build a list2. Revenue Generation Diversify Experiment and optimize3. Business Side Don’t create yourself a job Get an accountant! FAST! Separate business and private finances4. Networking Is as important as your product – so do it Circle of trust Tweet Your Questions: @AlCarlton