Cotton’s 24 Hour Runway Show

Seeing as the average fashion show lasts five minutes (yep, a short, five minutes), Cotton is performing a tremendous fashion feat again on March 1 with its 24-Hour Runway Show.

Hosted by Bill and Giuliana Rancic, the show will feature 1,440 looks — one per minute over 24 hours — including current American cotton trends for every part of the day and occasion in a fashion fan’s life, whether it be hitting the gym, going to work, enjoying a night out on the town or even attending a formal event. Other fashion icons slated to make special appearances at the show include actress Camilla Belle; author, fashion designer and television personality Lauren Conrad; comedian and television personality Michael Yo; and fashion journalist and television personality Louise Roe.