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Tag Archives: Tag Heuer Carrera

It wasn’t until I put the first Carrera watch to come as a result of Jean-Claude Biver’s leadership of TAG Heuer on my wrist, that I could appreciate what he was trying to do with this new model – one that basically just looked like a skeletonized Carrera watch in early press pictures.
This replica TAG Heuer Carrera watch is going to be controversial among TAG Heuer lovers and it isn’t for everyone, but I think it is a positive move for the brand in its efforts to re-enliven itself as the demographic TAG Heuer. The brand once so popular with younger demographics had lost much of its entry-level appeal, being mostly interesting to more mature watch lovers with a soft place in their heart for the old days of Heuer and people like Steve McQueen. If TAG Heuer is going to be relevant to the younger demographic, it needs to appeal to their tastes with items that are more affordable.

So what does that mean for this 45mm-wide steel and titanium Carrera watch with a dressed-up version of the in-house made caliber 1887 movement – that TAG Heuer is calling the caliber Heuer 01? It means TAG Heuer CEO Jean-Claude Biver is borrowing from his own success at watch brand Hublot (also an LVMH group company) and offering something with the same type of aesthetic look as the modern Big Bang, but much more affordable and at TAG Heuer. It’s brilliant, will likely piss off a lot of TAG Heuer traditionalists, and will ultimately be a sales success.

Tag Heuer Carrera MikroPendulum Tourbillon use double movement components, including a 4-Hz watch balance wheel, 28,800 vibrations per hour, and with a power reserve of 42 hours; and a stopwatch no gossamer balance wheel (50 Hz), each vibrating 360,000 times an hour, and with 70 minutes power reserve. Case diameter is 45 mm, using the sandblasting process of grinding polished titanium metal. Double-sided anti-reflective surface is curved sapphire crystal. Charcoal dial design is used on charcoal gray scale accurate to 1/100 second flange, a blue central hands again and again to tell the passage of time.

2014 Tourbillon Watch – Tag Heuer Carrera MikroPendulum Tourbillon

So far, this technology is only commercialized at frequencies higher than 10 Hz wristwatches. Fortunately, TAG Heuer has the undisputed advantage in this area over the years, TAG Heuer has always been in the global super-precision watchmaking in a dominant position.

Innovation requires bold expression. This watch instead of using a micro blade springs, with a belt instead of gears, magnets instead of springs. Not the pursuit of updates, only challenges better. Faster, more accurate, more reliable and more beautiful.