There were signs all across the country today that a lot of americans are turning on the companies which profit from selling assault weapons. Four days of 26 children and their teachers were gunned down at an elementary school, some have announced they want no part of the sale of high powered guns. And the president today, with the action he is going to take. We heard from the first time from the powerful national rifle association says they want to make sure a tragedy like this never happens again. Chris cuomo with more on this. Chris? Diane, people are moved. The question, which actions will follow? And the answers are starting to take shape. With each body buried, calls for change grow. Just today, the white house voicing support for renewal of the assault weapon ban and that they would take back. Investment managers announcing the sail of the biggest maker of the assault rifles. What prompted the move, the union said that it was investigating its deal with cerbus. People are passionate about this issue. Reporter: People see it as a step, making assault rifles taboo. At the end of the day, it's not the dollar that counts. But the sense. The sense of what they are going with their money. The sense of the weapons we are selling to the general bub lick. Reporter: But in the wake of the shoots, sales of assault weapons have jumped. The largest makers and seles of assault rifles. I'm calling to see if bass pro shops -- I want to know in cabela's. Six mikers, none has followed california's lead. Dick's sporting goods says it's going to remove some rifles for the time being. Only walmart got back to us saying no assault rifles will come off the shelf but they have removed an ad out of respect for the town of newtown. The ad was for an assault rifle used in the massacre. We are are going to keep coming back to companies. And everybody says they want to make a difference to see kbha they actually intoend do. As we know, 17 years or more, police unions and chiefs have been asking for help on assault weapons. Is the nra statement new? We can't know. It's intentionally vague. They have a press conference scheduled for friday. They want to make contributions to make sure it doesn't happen again. But you cannot under estimate the passion for gun ownership in the country. We will see what they say friday. Thank you, chris.

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