I have been honing my Twitter advertising skills for a while, both with clients who had apps to promote and clients with businesses and websites they want more traffic for.

I can safely say (and so can many of my clients) that Twitter is THE most cost effective way to get more leads and traffic in digital marketing that I know of right now.

And even though I can’t tell you the figures or CPA’s for clients I can give you a Merry Christmas with these top tips. Here they are:

My 5 top tips for Twitter Advertising

1) Target the followers of specific accounts

This is MUCH better than just aiming at people’s interests (which is like what you can do with Facebook advertising). Going for the follower of accounts gives you much more rich data from a psychological POV. i.e. If they like 10 or so of the right accounts – you can tell a lot about the person’s thoughts and potential desires.

2) Target by device

This one is not as psychologically exciting but it is vital for conversion rates i.e. if you are wanting people to fill in a signup form and this form is not as mobile-friendly as it ought to be (a serious challenge when using Twitter ads), you’ll want to target users who can easily sign up, i.e. those on non-mobile devices.

However, do remember that Twitter is more mobile than anything else – especially in the UK i.e. around 78% are mobile users.

3) Don’t pre-empt yourself

When you start using Twitter ads you can do lots of different things – but two of the main ones are:

Promoted Tweets or Promoted Accounts.

The assumption is that the former will get you engagement while the latter attracts followers. This is not always the case. You should play around with Promoted Tweets to get more followers as well, as this works.

4) Use conversation pieces:

Normally advertising is statement led or to increase the desire for something. But in Twitter as such a social platform try to use social actions to engage with people so use promoted tweets that have questions in there. You will be amazed at the results.

5) Don’t follow Twitter’s recommended bid price

When you create your campaign Twitter will suggest a max. bid price that you should offer. This is a ‘per engagement’ fee that you’ll pay for clicks, RTs, replies and follows. You will pay a LOT less – and you should. So go low. Then if you aren’t getting anything, gently up the price and check, check, check.

Christmas bonus tip: Play around and test, test, test.

Have fun playing with Twitter ads. The platform being self-service really is an amazing opportunity. You can turn it on and off as much as you like, tweek something and try again.

Now go and create landing pages that convert business for you and do great things for your business.
Do remember that the quality of the traffic (or people) you send them makes the difference as well.
But that’s the point of marketing…isn’t it. Knowing which channels to use…

Next week:

We will give you some great tips of the newest type of PPC marketing on the block…

“As a new business we need a lot of traffic to our website to get sales as our brand is not established yet. Twitter advertising got us this traffic with potential customers coming to our site and engaging with our content and designs online.”

A business which is doing amazingly well on Facebook (with more than 7000 people loving what they do worldwide)
They might even be doing some Facebook advertising with us next year to convert them into sales and take the business to the next level.

Which is what we want from all our clients. To take things to the next level and be successful with their businesses and their lives…

I am not a huge fan of #BlackFriday, or the marketing of it, the name alone worries me. But it was interesting to use this bastion of sales and its digital counter part #cybermonday, as a barometer to see how well Twitter is doing in the new arena of social ecommerce and sales.So how did Twitter do over both?