Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

Why Read This
Report

As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no longer blindly exploring behaviors that might not be relevant to them for work purposes; they are instead focusing on behaviors that directly help them.