Seth & Riley's Garage: Kind of genius. Kind of.6

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. And to launch it worldwide, they created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion.