• When a young girl named Gemma Black (Jahannah James) returns to live at her family home after losing her boyfriend and job, she is horrified to discover that her mother (Fay Ripley) has become a practicing witch.
As Gemma struggles to get her life back on track in a neighbourhood infused with black magic, it isn't long before she realises that she may too possess the power to manipulate the dark forces for her own benefit. will Gemma follow her mother and brother into the dark or will she decide to fight back and bring sanity back to her family and neighbourhood?

• Directed by Luke Hyams
Written by Isabella Hyams
Produced by Michelle Craig for Holster Studios

• About The Multiverse:
The Multiverse is the Home Planet of Scripted Geek Entertainment.
For fans of Sci-Fi, Superheroes, Paranormal and Fantasy, The Multiverse is home to a sorting hat-full of original series and short films, from spoof comedies to cutting edge science fiction and fantasy adventures.
Captained by Fleet Commander Warwick Davis - legendary star of Harry Potter, Star Wars, Hitchhiker's Guide, Willow, Jack the Giant Slayer... who's looking to bullseye more than a few womprats.

We all know how difficult it is to get views for content (unless you are one of the few that simply buys them), so the question is: how does a video go viral?

Content is king

To say the content itself must be great goes without saying. But beyond that you need the video to leave a profound impression on the person viewing it. A video should grab the attention of the viewer in the first 5-15 seconds. It then needs to draw them in with interesting content. It should then prompt the viewer to desire to make the video "part of their World". Finally, the video needs to cause the viewer to take action and motivate them beyond the passive experience. These are simply the classical steps of any sales process:

• get attention
• develop interest
• build desire
• close/take action

Seeding the viral process

If you share a video with one person and that person shares it with 10 people who then go on to share it with 10 people each you have 100 views already. Clearly if this process keeps repeating itself you will quite quickly have 1 million views. The problem with this model is that it assumes each person will share it with 10 people. If they only share it with 1 person the process slows down remarkably. Worse still, if at least some of the people share with no one you have a lot of "dead ends" that essentially stall the viral process.

One way to get around this, which is quite obvious, is to share the video with more people. The more people you can "seed" the video with the faster your views will grow. The problem here becomes one of low share rates and dead ends. A dead end can wipe out an entire chain of potential views. A low share rate can drastically slow down the viral process.

You can attempt to overcome these effects with sheer numbers, by engaging with so called "influencers". An influencer is a person with a large social media following who has sufficient trust from their "following" to be able to motivate them to action. The influencer can not only seed your video with a large number of people, but they can also prompt them to action. The problem with this strategy is that their influence generally only applies to the first person influenced in the chain. Subsequent shares will be dependent largely on the content, and without the push from the influencer you may end up with a low share rate or worse, a large number of dead ends in subsequent shares.

Creating "shareable content"

The final factor that contributes to a video going viral is the "shareability" of the content. This factor comes in many forms. If a video is shorter it maybe more shareable than a longer video, but the key factor is the impact the content has on the viewer, how quickly the video leaves an impression, and how likely that impression is to cause the action of sharing.

It is not good enough to be good; that may only lead to passive viewing! The video needs to have hooks that evoke the "need to share". Having the viewer simply enjoy your video is one thing, but when they are compelled to share it with a friend that sets in motion an entire potential chain of events. If they are compelled to share it with even more friends then so much the better. When the viewer "takes ownership" of the video it becomes part of "their World" and when it does so, they want to share it with their friends.

So, the question you should ask is "what makes this video shareable". Just because you think it is good does not make it shareable!
When we share we are making a statement about ourself, what we personally like and what we think specific of our friends will like. The best sharing is highly personal in the sense we trust the person sharing the information based on a series of prior interactions. People will not share content if they think it will damage that trust. On the other hand people will share if they believe the content shared will improve their standing with the recipient. What we share can often determine how we are perceived.

The 2012 phenomenon comprised a range of eschatological beliefs according to which cataclysmic or transformative events would occur around 21 December 2012. This date was regarded as the end-date of a 5125-year-long cycle in the Mesoamerican Long Count calendar. Various astronomical alignments and numerological formulae have been proposed as pertaining to this date, though none has been accepted by mainstream scholarship.

A New Age interpretation of this transition was that the date marked the start of time in which Earth and its inhabitants may undergo a positive physical or spiritual transformation, and that 21 December 2012 would mark the beginning of a new era. Others suggest that the date marks the end of the world or a similar catastrophe. Scenarios suggested for the end of the world included the arrival of the next solar maximum, an interaction between Earth and the black hole at the center of the galaxy, or Earth's collision with a planet called Nibiru.

Scholars from various disciplines dismissed the idea of such cataclysmic events occurring in 2012. Professional Mayanist scholars stated that predictions of impending doom are not found in any of the extant classic Maya accounts, and that the idea that the Long Count calendar ends in 2012 misrepresents Maya history and culture, while astronomers rejected the various proposed doomsday scenarios as pseudoscience, stating that they conflict with simple astronomical observations.

Best Use of Fashion & Design
Mary Gutfleisch aka MaryDoodles,
Epic Rap Battles of History
The League of S.T.E.A.M, Adventures of The League of S.T.E.A.M.
Elaine Montalvo, Remixed
Kristin Ingram, The Guild
Cici Anderson and Catherine Elhoffer, MyMusic

Tuesday, December 18, 2012

Nick loses his acting job and his agent has a brilliant, twisted way to get it back which involves with him sleeping with "Brown Bag Bennigan" the ugly MILF who runs the TV Station! All this, and penguin costumes too!
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“Meet the Mayfarers” is a comedy about an estranged, dysfunctional family who is forced to live together for one year in order to get their grandfather’s massive inheritance.