It can be a challenge to come up with ideas for unique trade show booths. After all, hundreds of companies will be showcasing their brands in similar ways in similar-sized booths, with 10’x10′ being the most common size.

However, just like how food labels and book covers catch the eye of potential consumers despite there being multitudes on the shelves, so can your own trade show display catch the eye of trade show attendees. But how?

Consider the following popular trade show displays and how they stand apart from the crowd in their own unique way.(more…)

A trade show is a big investment for an organization of any size. However, depending on how often your organization attends trade shows throughout the year, you may want to consider investing in a custom trade show display.

Rental trade show displays are great for many businesses. However, trade show booths that are rented only allow for so much branding. What’s more, if you visit multiple trade shows each year, then it may be best to buy a custom trade show display of your company’s own.

Consider the following ways you can tell when it’s time to invest in a custom trade show display for your organization rather than opting for another rental.

An estimated 92% of all trade show attendees are looking for new products and services. However, in order to turn trade show attendees into potential consumers of your own product, it’s essential to grab their attention with a unique trade show booth design.

An island booth makes for a great eye-catching trade show booth design. It’s powerful impact and bold 20×20 exhibit not only boosts your presence at trade shows, but it also improves your return on investment.

If you’re considering an island booth for your company’s next trade show booth design, contemplate the following tips and tricks to help your display succeed.

Trade show attendees spend an estimated nine hours on the show floor visiting different booths. Needless to say, it’s important for your booth to be eye-catching enough to gain their attention.

For this reason, you want to be sure you’re investing your money in the right trade show exhibit builders. Your company is relying on the engineering and design expertise of the trade show display manufacturers you hire for optimal return on investment.

Trade show displays are one of the most important elements for companies to consider when marketing their business to potential customers. Needless to say, making sure custom booth displays are 100% effective is crucial to any marketing strategy in a trade show.

Whether your business is taking off for a trade show in the near future or you’d like to enter that market in a year or two, thinking about effective trade show booth design is a process that needs to begin as soon as possible. Let’s take a closer look at just what elements need to go into a trade show booth design to make it 100% effective.(more…)

One of the best ways for your brand to reach many potential buyers is by getting a booth at a trade show. Hundreds of people from a variety of industries all go to trade shows as prospective buyers or investors. To capture their attention, you will need to stand out. You will be competing with top business innovators for interest in your brand. So how do you start?(more…)

Whether you’re a large or small company, there’s a lot that goes into planning for a trade show. Approximately 81% of trade show attendees have the authority to buy and negotiate deals, and these attendees will spend up to nine hours on average visiting different booths on the trade show floor.

This means you have to ensure your trade show display is not only visually appealing but also worth your company’s time and effort. To ensure a positive return on your event investment, trade show display designers can help you make your booth look incredible. (more…)

Trade show events are one of the best sources of outreach and networking opportunities. For this reason, standing out at a trade show is not only necessary but essential.

However, in order to effectively stand out in a way that showcases your products and entertains potential clients and investors, you need first to determine the size and layout of your trade show display. But how do you know what size trade show display you should be using during these events? (more…)