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Photo Story: The Portrait of Gangtok
There is unrest at Indo-China border in the North East and agitations at West Bengal border in South. There are no visible solutions yet and this has left Sikkim worried. And I think about my trip to Gangtok. I had never been to the North East of India till I visited Sikkim in May 2017. […]

From the Archives: 50 years of Indian Design – 2010 Pool Interview
The advent of 50 years of Indian design has made sixth issue of Pool magazine revisit this long journey from inception till what design stands for in contemporary India today. As a part of this editorial search they interviewed professionals in the industry. I was proud to be one of them. This post is an […]

From the Archives: I believe in small towns
I was raised in a small temple town in South India, that was a bell jar of life, love, and prejudices. It felt self-contained and comfortably familiar — a severed outpost of progress way in the days of trunk calls and rationed television. I remember mornings of temple chants, ground coffee or anise and those […]

Thirst-day Exhibit 12: Jamini Roy
I recently learned about an important feature that distinguishes us human beings, right on top with our opposable thumbs and standing upright – the prefrontal cortex. The prefrontal cortex, among many things it does, enables us to simulate experiences. Or in other words, it helps us create narratives or tell stories. And we human beings […]

Thirst-day Exhibit 08: Gabriel García Márquez
Before reaching the final line, however, he had already understood that he would never leave that room, for it was foreseen that the city of mirrors (or mirages) would be wiped out by the wind and exiled from the memory of men at the precise moment when Aureliano Babilonia would finish deciphering the parchments, and […]

4 more Graphic Design Tools that are forgotten #DesignNostalgia
Dear millennial designer (Now you know who you are): If you have not read the prequel, you should. Apparently, I woke the geriatric ward up when I published the previous post and my fellow designers were swept in a tsunami of nostalgia. All the design tools in this post are their suggestions and I thank […]

Learning Discovery: How to make users reach products?
The key to any good ecommerce experience is leading the user to the apt product and of course seamless fulfillment. This post deals with product discovery in ecommerce. The overall objective is to reach a single screen of appropriate products, typically 10 to 20, through a minimum set of clicks. Even if there are more […]

Good Infographic: Intelligent timelines intrigue me
I have been working on a succinct communicative timeline to talk about Apparatus’ history. This is yet another information graphic over a chronological linearity done well. This rendition of timeline is a good mix of design and writing skills. If you do see any novel version of a timeline on the net, share it here. […]

Turbulent Trays: The rise and fall of airline food
Good airline food is an oxymoron. An improbability further diminished by strange reheating apparatus and plastic containers. They do promote food in the non-coach classes. But it is just better cutlery and wine. Few years back, my city airport was not a serious international hub. It resembled a state tax office with a wind sock […]