Strategy: Dr Brian Armstrong

Strategy: Dr Brian Armstrong

Future-Focused Thinking Today for a Competitive Advantage Tomorrow

Understanding the intersection of technology change, market change and business change in our digital world to drive business growth and enhanced sales

OVERVIEW

Too often people reduce the digital revolution we are experiencing to a technology discussion. In reality digitalisation resides at the intersection of technology change, society and market change, and the changing ways of doing business. All three of these radically impact on the basis of competition and business strategy.

This talk examines strategies to respond to this change in a way that goes beyond anecdotes of what digital icons have done. Drawing on Porter’s work on sustainable competitive advantage, and linking this to more recent work on strategy development, Brian explores how digitalisation impacts on where businesses should play, how they can win, and key execution considerations.

Ultimately this develops the platform for thinking about how to drive business growth and how to deliver high performing sales organisations and enhance sales.

KEY TAKE-AWAYS

Digitalisation is the intersection of technology change, market change and business change

Every business can and will be impacted

Strategy needs to evolve to adjust to this changing world to drive new business growth and enhanced sales