SEO in Action: Knights of Pythias

Although the Knights of Pythias Retirement Center (KOPRC) has provided affordable senior housing to citizens in the Vancouver, WA, area for nearly 100 years, their online presence is fairly new. So new that KPORC barely registered with search engines as people looked for affordable senior housing in Vancouver, WA.

With the intention to help KOPRC increase their online footprint, Sprout Digital developed relevant and engaging content to not only help with search engine result page ranking, but also help keep searches informed about retirement centers in general. When it came time for potential customers to reach out to KOPRC, Sprout Digital had a detailed form for lead generation.

Results

With that form in place, KOPRC now receives regular inquiries from citizens interested in senior housing or for family members who are in need of senior housing. New and engaging website content is helping the website rank competitively as well as answer several frequently asked questions visitors have about KOPRC’s affordable senior housing services.

Additionally, Sprout Digital updates KOPRC’s blog that features authoritative content about retirement lifestyles and current KOPRC news and events. These efforts, along with converting PDF documents to engaging content, have helped increased the website traffic by 30%.