Aucuparia

Branding a consultacy passionate about green spaces for the community.

Passionate about parks

Aucuparia is a consultancy focusing on parks and green spaces for the community. With Rowan being the client’s surname, the name Aucuparia is taken from the Latin name for a Rowan tree: Sorbus Aucuparia. The logo takes inspiration from this, incorporating a tree mark into the A.

Green spaces

The brand takes visual cues from green spaces; the colour palette is made up of greens and a border element around brand materials represents ‘spaces.’ Paired with simple typography, the brand is refined but modern.