In a world so inundated with information, an effective motto to adopt as a graphic designer is “less is more.” This minimalist mindset can set your logo designs apart from those of your competitors and help you create modern corporate identities for your clients. Here are 10 examples of masterful logos that make full use of the minimalism principles.

Created by Joe Prince of Admix Designs, the logo plays with the company’s name by excluding each ‘i’ in Missing. By taking a moment to determine how a company’s name can best be utilized in a logo, you can achieve unexpected results.

Although Admix Designs was already mentioned in this list with the Missing logo, Joe Prince’s mastery of the minimalist trend has earned him another spot with the design for Unarmed. A clever play on words invokes a chuckle from viewers while they marvel at the design’s simplicity.

This design by Strizhart is another example of how one can effectively use simple black and white graphics. An understanding of optical illusion principles also leads to wonderful displays of creativity.

Not all minimalist logos must be displayed in black and white or subtle colors as shown by the Love Clip design. This perfectly pink logo makes full use of the company’s name by taking a more playful approach to minimalist elements.

People say sex sells but if it doesn’t, this logo will surely get the job done. Without being vulgar or over the top, the Sex Lovers logo achieves its purpose by holding the viewer’s attention and showing the sexier side of minimalism.

By invoking a little programmer humor, the CodeFish logo speaks directly to its intended audience with a clever use of coding symbols. Whose says programmers don’t have a sense of humor?

These 10 examples show the true power of minimalism and how this movement matches the needs of the modern consumer. This trend may initially be difficult to incorporate into your designs, but stick with it. As you play with minimalism, you will become more effective at utilizing white space and will learn how this emptiness helps rather than hinders a design’s effectiveness.