STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP

INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE

the latest in athlete social media & opendorse news…

Nice to meet you. We’re opendorse and we connect marketers with athletes to build authentic and impactful endorsement campaigns. The athlete endorsement process can be a huge pain. Luckily, we’re here to help. This week, the opendorse team is hitting the road and...

The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft. The 2015 NFL Draft coverage led to a further...

Eight NBA teams are showing their true colors this week as we take on a new edition of "NBA Social Media Playoffs". Since we're big fans of social media, we're taking these matches to Twitter instead of the court to find out which team holds the most Twitter followers...

The 2015 NFL Draft has officially arrived and we’re taking a look at which prospects are at the top of their social media game. Today’s athletes face a different challenge than the players who came before them. While on-field performance is still important, how they...

The NBA Playoffs are well underway and so far the Golden State Warriors, Washington Wizards, and the Cleveland Cavaliers have advanced to the next round. We decided to check out the teams dominating off the court and on social media. Below, we'll analyze how many...

Finding the perfect athlete that aligns with your brand can be challenging. Let’s take a look at common struggles in finding the right athlete endorser: Going at it alone to answer these questions can be a very confusing and time consuming process. Through opendorse...

March Madness has come and gone another year. It was a year of upsets, Cinderella stories, and of course a new reigning champion, Duke. Duke wasn’t the only one celebrating in victory, though. Media also won big. In fact, the 2015 Men’s Division I Basketball...

Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it's important to rely on that trust. Here are five ways to build and establish trust with your audience through using...

Lincoln, NE - April 7, 2015 - opendorse announced today that it has secured an additional $1.75 million in capital for its Series A Financing round, in order to continue its fast growth as the leading endorsement solution in the sports business industry. The round is...

The world is quickly changing and embracing technology with millennials at the forefront of the action. How do marketers get their attention? The first step is to truly understand their social media habits and usage. There are 54.2 million social network users 0-24...

South by Southwest (SXSW) introduced SWSports, which provided an in-depth look at some of the hottest trends in the industry. By allowing experts to weigh in on multiple panels covering a wide range of topics, we got a snapshot into the future of the industry. The...

People give bad advice with good intentions daily. Bad social media advice is no acceptation with the vast amount of tips floating around the web. That’s why opendorse compiled a list of "The 10 Worst Social Media Tips” to save you from listening to well-intended...