A colleague asked this the other day in response to an article from Adotas of the same name. Now if you have worked in the online ad space especially the remnant ad space it is easy to dismiss this argument as pie-in-the-sky. Sure every site would love to run direct ads and cut out the… Read more »

So there are a few different kinds of display ad networks out there. This would include: general banner ad networks, advanced targeting ad networks, and exchanges. The Ad Network world is certainly in a state of flux and these definitions are changing – but the general banner ad networks business model concentrates on performance type… Read more »