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As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own and as part of the larger industry. As a membership organization, your dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.

Featured Research

Snow Sports Market Intelligence Reports

Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season--everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read more.

SIA Snow Sports data produced by The NPD Group – Sports and Leisure Trends

SIA and the Leisure Trends Group have worked together for over 30 years, providing the snow sports industry with exclusive market data detailed down to the brand, model, unit and dollar level. SIA Members get free access to the Executive Market Summaries offering Topline Data and significantly reduced member rates for Brand Share Data. Read more.

State of the Industry Videos

The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Read more.

Growing The Snow Sports Industry

Tips to break down industry barriers to grow participation.

Measures current consumer behaviors and trends.

FREE report.

Rental Equipment Survey

Detailed information about over 200 operations, their customers and the equipment they carry.

Contains a list of over 150 qualified rental equipment leads with contract information.

FREE to SIA Members.

Snow Sports Executive Market Summary

Big Picture of the snow sports industry.

Seven reports annually reporting on sales and trends from August – March.

SIA Backcountry Retail Kit

Everything you need to best understand your backcountry consumer and how to educate them to make informed decisions on and off the mountain.