To recognize videos like these, YouTube is once again teaming up with TED’s Ads Worth Spreading initiative to celebrate the year’s most creative and notable ads. The award is given to the brands and agencies creating innovative ads that people can’t stop sharing.

Thirty of the most creative minds in the ad world, like those behind the videos above, along with TED speakers including Sarah Kay and Alanna Shaikh, will help find and nominate 2013’s most noteworthy ads. Winners will be announced during the annual TED conference in March 2014 (for more information, check out the full list of nomination teams and advocates).

As part of our involvement, we’ll add a viewer’s choice component to the nominated videos. We’ll rank the most popular videos based on actual YouTube views using the methodology behind our YouTube Ads Leaderboard, which publishes the most watched and shared ads on YouTube each month.

For insights into what makes an ad worth spreading, check out this article and interview video. Or just watch the playlist of last year’s winning ads. Combined, these ads have been viewed more than 140 million times on YouTube.