About Us

Thank you for visiting The John Maxwell Co Store!

Our approach is simple, but demands commitment and discipline. But that’s why you’ve come to this site; to develop the leader within.

Inspire

For over 40 years John has inspired audiences through his more than 70 books and his thousands of speaking engagements. We plan to continue John’s legacy of inspiring leaders. To inspire means to urge a person on to do something. It also means to “breathe into.” We aim to do both through the various resources on this website. We want to breathe new life into your leadership, urging you to dig deep and become a difference maker.

Challenge

We believe leadership is a privilege. It’s also a responsibility. It demands risk and accountability. We’re here to push you out of the box. No one said leading was easy. But you don’t have to do it alone. Let us come alongside you and push you toward the best you possible.

Equip

We’ll never inspire and challenge you without providing you with the knowledge and the tools to live out leadership. It’s why we exist. It’s what we do. It’s how we support your success: by equipping you to take our leadership teachings and apply them to your life. To your team. And to your organization.

One of our main areas of focus at The John Maxwell Company is that we want to “live out” the principles John teaches. This is our Rule of 5 that we seek to practice EVERY DAY at The John Maxwell Company: