A Study of the Swimwear Industry in North America

Every organization will benefit from even the most elementary market research. The information will provide new information, and will confirm what is known. Find out what the customers want and then give it to them

For most women, finding the perfect swimsuit is anything but glamorous. Selecting one for your figure-type and individual style requires personal attention. At Jenal Swimwear, this is our mission..

The population of Sydney as of June 2004 was 146,297. According to the 2004 edition of the Australian Standard Geographical Classification (ASGC). Australia's estimated resident population (ERP) at June 2004 was 20.1 million, an increase of 238,700 people compared with June 2003. This represents an annual growth rate of 1.2%, the same as the average annual growth rate for the five years to June 2004. Population growth in the Sydney SD in 2003-04 equated to an average increase of 640 people per week. According to the ABS Sydney has a median age of 33

Women of all sizes want fashion choices that fit their bodies and their lifestyles. The average woman is a size 14 but most swimwear caters for smaller sizes! What we are seeing in today's swimwear industry is;

A limited range that caters for larger bust sizes
Loose fit in the bra
Limited opportunity to mix and match with sizes
Jenal swimwear aim to provide:
Under-wire bra, which will come in cup sizes A through Ea large range of swimwear that cater for larger busted women. The ability to mix and match pieces, therefore giving the customer the opportunity for a full breasted women to select a top that fits her own larger cup size, and combine that top with a small bottom, if that is her figure type. Opportunity to participate in the design of their own swimming costume

Having the ability to mix and match pieces give the customer the opportunity for a full-breasted woman to select a top that fits her own larger cup size, and combine that top with a small bottom, if that is her figure type.

Literature Review

Research on the Target Market The target market process allows the break down of these groups of people in order to better understand them. According to Berry .T (2004) the more detail you know about your "ideal" customers and clients, the better you will be able to make them aware of your products and services, and how to purchase them through you'. He further states that to create a target market profile you need an analysis of the following;

GeographicEqually decisive on what and how the consumers buy is where they live, and in order for the fashion industry to market it's products it must know how the population is distributed throughout the country. Eg (Post code)

Demographic

Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when market segments are first defined using other bases, such as personality or behavior, their demographic characteristics must be known in order to assess the size of the target market and to reach it efficiently.

Psychographic

In addition to demographic data, fashion marketers also make substantial use of psychographic data, which is the information on people's attitudes, values and beliefs as they affect behaviour. Although less exact than demography, psychography can help marketers understand what motivates consumers to buy products, how much their lifestyle affects their attitudes towards a particular product and contributes to their purchasing decisions.

In Psychographic segmentation buyers are divided into different groups based...

...﻿GIS Market in NorthAmerica 2014-2018
A GIS is a system or a set of tools used to interpret business and geospatial data. It integrates hardware, software, and data for processing business and geographically referenced data. This system digitizes the received geospatial data and processes them to provide the desired output. The GIS is used across sectors such as Natural Resources, Utilities, Federal Government, Communication and Telecom, Military/Law Enforcement, and Others. GISs are used for various purposes such as disaster management, finding location details, viewing maps, marketing, designing facilities, and others.
Covered in this Report
This report covers the present scenario and the growth prospects of the GIS market in NorthAmerica for the period 2014-2018. To calculate the market size, the report considers revenue generated from sales of GIS software, data, and services. The report presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the GIS market in NorthAmerica. It includes the major drivers that influence the growth of the market.
Key Regions
US
Canada
Mexico
Key Vendors
DigitalGlobe, Inc.
Esri Inc.
Hexagon AB
The US Geological Survey (USGS)
Other Prominent Vendors
Autodesk
AvisMap GIS Technologies
Bentley Systems
GE
Hitachi Zosen
MacDonald, Dettwiler, and Associates
PASCO
Pitney Bowes...

...Wood Pellet Industry in NorthAmerica
1. Market Overview and trends
The total North American installed capacity for wood pellet is growing from 1.1 million metric tones in 2003 to reach 6.2 million tones in 2009, and the US accounted for 72% of total capacity in 2009. Most plants are small, relying on sawmill residues for fiber and thus are limited to 100,000 tones or less per year. Over 80% of US pellets in 2008 were shipped to in-country destinations, and by contrast, almost 90% of Canadian shipments were exported, mainly to Europe. [1]
Chart 1: Capacity, production, and domestic demand for wood pellets in the United States
[pic]
Source: USDA[2]
The wood biomass energy industry is being driven mainly by non-market forces (i.e., government policies and subsidies). Most industrialized countries have set very aggressive targets for the displacement of non-replaceable fossil fuels (oil, gas, coal, etc.) with renewable forms of energy during the next 10–15 years. Wood fibre is considered a significant renewable energy source. Four key variables are driving the economics of wood biofuel production:
• The price of non-renewable oil, natural gas and/or coal (the main substitutes)
• The delivered cost of wood biomass feedstock
• Availability of proven conversion processing technology
• Government energy and green/renewable resource policies and subsidies.
The US...

...The cement industry in NorthAmerica has been struggling through tough times in recent years. It is hard to believe that cement volumes have fallen to their lowest levels since the 1980s. The Portland Cement Association has predicted modest growth in the US cement industry during 2011 – 12, and expects that 2013 will mark a watershed for the industry in terms of a substantive and sustained recovery in volume and company decisions to re-open in the context of harsh EPA NESHAP regulations (Maxwell-Cook 2011).
The manufacturing of portland cement requires large amounts of fuel, energy and maintenance of physical equipment which accrues massive production costs for the manufacturing companies. It is important for managers at Gray Portland Cement Company to begin assessing how the company can retain major customers to develop long term supply arrangements, learn ways to obtain and share operating statistics of other cement companies, and secure adequate supplies of fuel and energy at an acceptable cost to ensure uninterrupted operation at each of their cement plants.
What action can Gray Portlands Cement Company (GPCC) take to retain their major customer and possibly develop a long-term supply arrangement beneficial to all parties? GPCC can first look at re-evaluating their existing strategies on customer service and create annual contracts with renewal benefits and a sales force team. By providing...

...﻿Backhoe Loader Market in NorthAmerica 2014-2018
A backhoe loader is a type of earthmoving equipment that comprises a tractor unit fitted with a shovel at the front and a backhoe at the back. Backhoe loaders can be fitted with different attachments to carry out tasks such as digging, boring, loading, and excavation.
The Backhoe Loader market in NorthAmerica is one of the most steadily growing markets in the Construction Equipment industry in NorthAmerica. The rise in residential and infrastructure construction operations in NorthAmerica is expected to help the Backhoe Loader market maintain its steady growth.
Covered in this Report
This report covers the present scenario and the growth prospects of the Backhoe Loader market in NorthAmerica for the period 2014-2018. The report provides sales figures of backhoe loaders in the Construction Equipment industry in NorthAmerica during the period 2009-2013. The market size has been determined based on the volume consumption of backhoe loaders. The projected CAGR of the Backhoe Loader market in NorthAmerica from 2014 to 2018 is estimated based on an analysis of the present state of the market. Furthermore, a geographical analysis has been performed and accordingly key leading countries...

...Date : 12/12/14
Sepin Agro Industries pvt Ltd.
• An ISO 22000 certified and HACCP certified
company based in Mumbai, India which sells
selected, processed, Organic Sesame seeds in
India as well as International market.
• Strong partnership with farmers in Gujarat and
Andhra Pradesh who produce organic sesame
crops.
• Member of Agro food export council.
• We sell Black and hulled versions of sesame of
seeds for our customers.
• Our manufacturing plant includes state of the
art technology machinery to process our
products more efficiently.
HACCP ?
Hazard Analysis and Critical Control Points
A systematic preventive approach to food
safety from biological, chemical and Physical
hazards in production process that can cause
the finished product to be unsafe, and designs
measurements to reduce.
Sesame ???
• Oldest seed oil to ever known to human !
Applications :
Cosmetics, medicinal, soap, lubricant and
FOOD !
Production of Sesame Analytics
• Sesame is drought-tolerant and is able to grow
where other crops fail.
• Sesame has one of the highest oil contents of
any seed. With a rich nutty flavour, it is a
common ingredient in cuisines across the
world.
• The world harvested about 3.84 million metric
tonnes of sesame seeds in 2010.
Sesame seed cookies and wafers, both
sweet and savoury, are popular in places
like Charleston, South Carolina. Sesame
seeds, also called benne, are believed to
have been brought into 17th century colonial...

...NorthAmericaNorthAmerica is a very unique region because of the cultural, population, and environmental differences from other regions. North America’s climates and vegetation are diverse, mainly because of the regions size. The drier climates are found from west Texas to Alberta. The soils of this region are fertile. Prairie vegetation dominated by tall grasslands in the East. Western North American climates and vegetation are complicated by the regions mountain ranges. NorthAmerica climates include everything from tropical Savanna, to Tundra environments. Most of the region’s best farmland and densest settlements lay in the mild or continental multitude climate zones. Metropolitan areas struggle with outdated clean water supply system. From all the consumption of water many places are threatened by water shortage. Scientist believes that all the wells will be dry bye two thousand and twenty from all the pumping. Prices are becoming higher because of the demand of water. Also, NorthAmerica is being exposed to not enough clean water. Because of the water pollution that is being exposed everyday it causes citizens to get sick. North America’s greatest environmental disaster was in two thousand and ten when the deep Horizon rig had an explosion of leaking oil in the Gulf of Mexico. This spill damaged the sea and bird...