Every year, we watch the spots. Every year, we’re mostly disappointed. The Super Bowl blockbuster spot long ago reached the point of diminishing returns. As per usual, the best ones were the simplest, clearest, and most surprising. As a bonus, we created a downloadable tabletop football featuring 8-bit Nick of Rare Marketing fame.

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

We happen to agree with Mr. Orwell. The most affecting prose doesn’t call attention to itself. It’s invisible, which makes it all the more surprising when it knocks you for a loop. (May we recommend the works of Kazuo Ishiguro in this regard? You’re welcome.)

Look, we were just having a bit of fun here. Or were we? Is it time to change the name of our beloved AAA baseball team? Would we be the only stadium in the league to proffer Toast on a Stick to our patrons? Would that not alone be worth the change?

Cannabis marketing is a thing. Who’da thunk it? Is it too late to have Cheech and Chong-branded weed and merch? Because, if weed had been legal back in the day, they’d have been the most sought-after spokesmen in the universe.

We do an e-newsletter. It’s filled with stuff we think you’ll like to read—stuff by us, and other stuff we find that inspires or provokes or amuses us. We’re sorry if you thought we were actually sending out brain lollipops. It wasn’t our intention to mislead you.

Back in 2015, we merged with Gracie Communications, a 10-year-old strategic communications and public relations firm started by Lisa Vielee. Today, Lisa is a proud partner at Well Done Marketing, and she’s using her PR skills to take our PR game and strategic direction to new heights.