Hiroki Nakamura's Lecture From Season 2 Of GEISAI University Has Now Ended

Hiroki Nakamura's Lecture From Season 2 Of GEISAI University Has Now Ended

Hiroki Nakamura's Lecture From Season 2 Of GEISAI University Has Now Ended

Hiroki Nakamura’s lecture from GEISAI University Season 2 has now ended!

With none other than visvim designer Hiroki Nakamura as our guest professor, today’s lecture was a big hit. We even had guests attending from abroad with interpreters in tow. Visvim has established itself as a world class brand and the event received attention from all corners.

Several guests were willing to stand in the back in order to view the lecture.

The lecture begins after an introduction from Mr. Suzuki.

Suzuki: “Among independent domestic brands, visvim is known more for the originality of its products, rather than merely style or image. It has attracted attention not just in Japan but abroad as well. Today, we’d like to hear from you about the concepts and logic behind the visvim brand.”

Nakamura tells the audience that the foundation of the visvim philosophy - which places an emphasis on making high quality products - was developed before the birth of the brand.

Nakamura: In my previous company, I had a chance to go to factories and inspect products, literally thousands of items of merchandise. From that, I gained a sense of how big a responsibility it is to put something out on the market. I decided that if I were to construct a brand, I would want my products to have meaning – a deeper aspect.

For a brand like visvim that started from making shoes, what constitutes a good product and a bad one? How do you define authenticity? Step by step, Nakamura led us through his thought progression. He revealed that the key to comfortable shoes was making something that is light and won’t tire the feet, something that people will want to wear everyday…

Nakamura then produced a sample pair of shoes and went into detail on the logic behind each feature. He also showed video and photographs from a factory where his goods are made. Cordovan (leather taken from the haunches of the horse), a long standing Chicago leather factory, Harris tweed from the island of Harris, the shoes worn by Sami (an indigenous ethnic group from Norway), natural latex from a Vietnamese plantation –Nakamura offered up several anecdotes, and each brought us a rare glimpse into the world of a master craftsman. Everyone present gained a clear understanding of the designer’s varied inspirations.

After showing a documentary on the founding of visvim’s F.I.L. and another store in Kyoto, Nakamura responded to questions from the audience.

The deep interest of the audience was obvious from the detailed nature of their questions.

A two shot with Professor Nakamura and Mr. Suzuki.

Special thanks to Hiroki Nakamura for this fascinating lecture.

We’d also like to extend our gratitude to everyone who attended, including the guests who stood, for making this event a great success!

Next up is the final lecture from season 2 with Guest Professor Masaki Homma, designer from Mastermind Japan.

Photo：Kurage Kikuchi

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＜GEISAI University Season 2 Details＞

■Season 2
Date: Friday, November 6 Masaki Homma (Mastermind JAPAN）

Time:：19:00～20: 30 ※ All times are subject to change.
Admission Fee： 3,000yen

How to apply: Please write (in Japanese) to the email address
below or apply through your personal Ticket Pia account.

The address for applications is: info@geisai.net

Please include the text GEISAI”大学第２シーズン申込希望”in the subject line and write in Japanese. A response will be sent containing further information.

・Ticket Pia P Code： 616-242 Single Lecture 3,000 yen

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※The follow-up mail will be long so if you enter a mobile address, be sure to disable limitations on the number of characters it can receive.

※Please be aware that the application deadline may change depending on how many seats are filled.
※If you apply after all seats have been filled, your name will be transferred to the waiting list. We may contact in the event that someone cancels.