A moonwalking Shetland pony - video

With the thousands of attempts to "go viral" foisted on us by ad companies these days, it takes a lot for us to sit up and pay attention.

Perhaps against our better judgement, Three have certainly managed it with their moonwalking pony Socks.

A wannabe viral video celebrating viral videos, the promo from Wieden+Kennedy's Dougal Wilson is a little meta, but we'll stick our necks out and say we like it.

Having a bit of Fleetwood Mac certainly doesn't hurt.

Viral video fans have been urged to get involved themselves with the Ponymixer web app to make their own customised dancing Socks.

Marketing director at Three Tom Malleschitz said of the ad: "In everyday life we might take sharing content for granted, but at Three we know that discovering, passing on or receiving the unexpected can bring a smile to your face at just the right time."

We said: "MOONWALKING PONY!"

The ad airs on ITV during Coronation Street tonight.

Are we being blinded by cuteness and Fleetwood Mac? What do you think of Socks the moonwalking pony? Viral hit or miss? Let us know in the comments box below