In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation
The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
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* Steve Jobs: https://amzn.to/2PGH3nM
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
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In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive.
Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan."
A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else.
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Do you have a product design idea? Learn how to bring your product to market with this overview of the product development process. This video covers turning your product concept into a working prototype through electronic engineering, circuit design, product testing, and volume manufacturing.
Ready to get started? Contact DMC: https://www.dmcinfo.com/services/custom-software-and-hardware-development

These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes.
Have a look at my webinars concerning these models:
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM
SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI
Please subscribe to my channel for future webinars and like this video if it is valuable for you!
You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar.
Thank you all for watching and good luck with your exams or business!

The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever
The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development.
This simple video is derived from expert input and the presentation style is deliberately kept simple and concise.
Links to the popular Bloom's Taxonomy videos are below.
Link to The Cognitive domain video of the Bloom's Taxonomy: https://www.youtube.com/watch?v=zj6Cr...
Link to the Affective version of the Bloom's Taxonomy for your reference: https://youtu.be/0SCLFgIS7pQ
Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content.
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Many opportunities exist for innovation in new product development. But how do you overcome the handful of challenges which repeatedly surface and arrive at the perfect offering that's aesthetically attractive to customers and cost-efficient?
Growing your Product Management career while running your organization with greater liquidity is often more about navigating a frustrating, stressful and disingenuous game with overseas counterparts than being a marketing genius.
In search of aggressive revenue growth, organizations need a deliberate, systematic, strategic and managed approach to generating game-changing--and category-defining--new products.
For more info on Product Development Strategy visit: http://www.focuspdm.com/webinar-product-design-as-business-weapon

#YouTubeTaughtMe
After watching this video you will get to know what exactly is the PRODUCT DEVELOPMENT STAGE and what are the steps involved in it :
- idea generation
- idea screening
- concept testing
- business analysis
- product development
- test marketing
- commercialization
Check out my BLOG : http://www.pptwalablog.blogspot.in
Reference books for Production and operations management:
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IF ANYONE INTERESTING IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only).
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The 4 Business Growth Strategies
To learn more, visit my website at http://www.antheahorvat.com/
So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model.
So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy.
The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services.
Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy.
The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have.
And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets.
So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies.
Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular.
The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities.
You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus!
I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable.
So, choose your strategy and focus for the next three months.
As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ
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Holly Stout | Product development strategy
Holly has over thirteen years’ experience in the multi-level marketing industry and two decades working in cosmetic and skincare brand development and formulation. She is the owner of Re-Creation Studio, a media makeup artist academy and image management company, and she is a qualified makeup artist, skincare expert and wardrobe stylist. Holly’s experience includes working with production companies, actors/actresses, models, brides, corporate executives, and photographers; she is a published author and, for the last eleven years, she has been the style and beauty expert for KSL’s Studio 5 television show. Holly’s vast experience in the industry, coupled with her knowledge of product branding and market positioning, will be hugely beneficial as she works to refine and support the future of product development at Forever.

New-Product Development and Product Life-Cycle Strategies (Principles of Marketing) | Lecture 7.
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Course Description:
This course focuses on the needs of those who are preparing themselves for an exciting,
rewarding, and enriching career in the field of marketing. The main aim is to provide
students with issues and situations they can identify with while preparing themselves in
gaining knowledge and insights in marketing.
Much of the course work will be devoted to discussing these concepts with reference to
practical examples and cases. A good balance between theory and practice will be
maintained in presenting various concepts.
Learning Outcomes:
After the completion of this course students will be able to:
1. Understand and discuss the fundamental concepts of Marketing
2. Have a sound idea of the factors involved in marketing planning
3. Identify the roles carried out be different market players
4. Posses a theoretical awareness of basic marketing theories and models for
decision making.
New-Product Development and Product Life-Cycle Strategies.
Topic Outcome:
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations

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This lesson on Marketing strategy introduces the first P of the Marketing mix - the product.
Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo .
This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.
The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.
--------------------------------------------------
Marketing module table of contents:
Marketing: An Introduction
Introduction to Marketing
What is Marketing's role?
Who works in Marketing?
Marketing's key processes
Marketing: Building a Marketing Strategy
What is a marketing plan?
The psychology of customers - needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group
Marketing: How to set up an effective Marketing Mix
The four Ps of Marketing and their importance
Marketing: How to set up an effective Marketing Mix - Product decisions
The product concept
Classifying a firm's products
The typical product lifecycle
Product branding
Product packaging
Marketing: How to set up an effective Marketing Mix - Pricing decisions
The variables influencing product pricing
The demand curve
Performing break-even calculations
Marketing: How to set up an effective Marketing Mix - Place decisions
Setting up product distribution
Types of distribution channels
The advent of e-commerce
Marketing: How to set up an effective Marketing Mix - Promotion decisions
The essence of marketing promotion
Creating a marketing campaign
The importance of social media
Marketing: How to set up an effective Marketing Mix - A dynamic concept
The four Ps of Marketing - A dynamic concept
Marketing: Marketing strategy in the long run
Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula
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There are two main types of products that can be offered to clients – goods and services.
Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future.
Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.

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Product Management Event in Seattle about How to Cooperate in Product by ExtraHop Product Marketing Lead.
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Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix.
Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2OQzHL6
In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prdct.school/2xM8YYIProduct leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
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Chris Wilkinson, Senior Director of Market Development, describes the methodology immixGroup created to align our suppliers’ and solution providers’ technologies with funded government requirements. You’ll also hear how our market development program supports buyers and sellers of enterprise IT products and services in six technology categories: Cybersecurity, Big Data & Analytics, Cloud Computing, Enterprise Mobility, IT Infrastructure, and Business & Operations. For more information, contact [email protected]

What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning - MARKET PENETRATION definition - MARKET PENETRATION explanation.
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
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Market penetration refers to the successful selling of a product or service in a specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key performance metric for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published The Ansoff Matrix in the Harvard Business Review in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow, and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for your organization.
This strategy involves selling current products or services into the existing market in order to obtain a higher market share. This could involve persuading current customers to buy more and new customers to start buying or even converting customers from their competitors. This could be implemented using methods such as competitive pricing, increase in marketing communications or utilizing reward systems such as loyalty points/discounts. New Strategies involve utilizing pathways and finding new ways to improve profits, increase sales and productivity, in order to stay relevant and competitive in the long run.
Market penetration, although it can be performed throughout the business's life, it can be especially helpful in the primary stages of set up. It helps establish the businesses current station and which direction it needs to expand in to achieve market growth. Successful outcomes stem from careful monitoring by key staff and leaders. Timing is key to a successful market growth; this can be dependent on the overall market welfare, the business's competitors and current events. Questions, brainstorming and discussions can help distinguish whether it is the best time for market growth. These can include questions surrounding market share increases or decreases. Sales can be declining but shows opportunity for the business, it could be the perfect time to make alterations so as to grow market share. Market penetration can also be helpful when sales are proving to slow down, customers often need to be re-introduced to a company or reminded why they need your company's goods/services. With the consumers attention span becoming less and less, organizations need to constantly keep on top of competitors to stay relevant.
Some factors of market penetration are holding costs, advanced inventory management practices and technology (e.g. ongoing replenishment and vendor managed inventory), supply chain problems and economies of scale (e.g., Chang and Lee 1995, Chen et al. 2005, Gaur and Kesavan 2005, Gaur et al. 2005, Hendricks and Singhal 2005, Huson and Nanda 1995, Lieberman et al. 1996).
Market penetration, market development, and product development together establish market growth for a company. Overall the major growth opportunities they implement, attempts to peak sales through stressing current products in present markets and present products in new markets. This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share. When implementing change companies must be careful not to compromise their existing revenue or customers. ...

Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills.
* Differentiate between product and product marketing
* Redefine product for the modern economy
* Explain the components of product decisions
* Make a case for leading with benefits
* Identify the reasons products fail
* Summarize support of quality product intros
Watch the other videos in the playlist:
https://www.youtube.com/playlist?list=PL6F365386C75BB026

BECCA Cosmetics launched their new product on social media and it sold out in only 75 minutes...
If you're a marketer or a business owner, you might be wondering just how they did that!
Well it's a combination of things. In this interview, BECCA's CEO, Robert DeBaker explains the evolution of social media, the importance of authentic customer relationships, and, yes, the strategy that caused them to sell out in a little over an hour.

I discuss the importance of users in new product development strategy. We often think of new product development in terms of a very linear process. However, this is not really the case.
Instead, new product development occurs through a trial and error process with getting feedback from users. You first get some insight from users, then you develop a rough prototype, and then you keep iterating based on how the users react to this prototype.
Why is this important to new product development strategy? What you’re trying to do is capture both your idea and see how you can get it to fit within the constraints of the market.
From my perspective, this makes it is important for the new product development process to:
1. To go slow and reduce the amount of debt you take in a business.
2. Have slack resources to continuously iterate beyond your initial prototype.
3. Find the right audience for your product.
4. Relentlessly push forward until the new product fits with the market.
Check out:
What Are Transaction Costs And Why Are They Important To Business? Strategy Saturdays
https://youtu.be/CGYUaRtiK0Y
Advantages And Disadvantages Of Strategic Planning In Business - Strategy Saturdays
https://youtu.be/6Uk19pSxZ_0
What Every Business Needs To Be Successful. And, Most People Won’t Do This - Strategy Saturdays
https://youtu.be/3jy91dt0qL8
Anchoring And Adjustment Heuristic Example In Income Tax Returns – Strategy Saturdays
https://youtu.be/EXcDRCbf6VY
What Is Corporate Level Strategy And Why Is It Important? - Strategy Saturday
https://youtu.be/cR5XP_D-Nhg
What Is A Competitive Advantage?: Steve Jobs, Apple, and Nondecomposable Design - Strategy Saturday
https://youtu.be/QmL4FJ57EQ4
What Is The Role Of Luck In Success And Good Fortune In Business? - Strategy Saturday
https://youtu.be/BMfhtIgIZz0
Centralized Vs Decentralized Organizations: Problem Solving & Decision-Making - Strategy Saturday
https://youtu.be/WcL2DVAte3g
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David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements.
https://r3ciprocity.com: Peer proofreading and editing platform
A new platform where you can earn credits by editing other people's documents. Use these credits to have your own work edited. If you do a good enough job, you can convert these credits to money.
The goal of the platform is to get people to 'pay it forward' and help other people out by creating incentives for people to give back.
Check out https://www.r3ciprocity.com
Please subscribe to the Youtube channel:
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.

Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.

Product Management event in San Francisco about how to build a product roadmap.
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It all starts with a product roadmap!
Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun.
Hudson talked about what the road mapping process looks like, how to balance short term and long term product/business goals and how various initiatives on a road map get prioritized.
Hudson Levy is currently a Senior Product Manager over Walmart’s entire digital pharmacy, health & wellness business. A Mechanical Engineer turned Brand Manager turned Product Manager, he has over 10 years of experience across product management, marketing, and strategy.
Hudson holds an MBA from Duke University and a Bachelors of Engineering from Vanderbilt University.
ABOUT US:
Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.
Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2HFlwon
In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2raOEgZ
Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A
#ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt

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This Video is part of Strategic Marketing Course, for more info visit: http://www.theeducators.com/portfolio-items/marketing-course/
Course Summary:
This marketing course is intended for those interested in a career in marketing either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes marketing on an extensive scale. It is also aimed at those working or seeking to work in the associated organisations such as public relations consultancies, sales promotion companies and direct response marketing agencies.
Main Topics Include:
1- Marketing Organisation
The marketing department: structure: authority and responsibilities.
2- Specialised Marketing
Industrial, business-to-business, export, international, global and corporate marketing.
3- The Role of Marketing
Monitoring of external forces,
Auditing as a part of marketing planning
The creation of an internal plan
Analysis of business activities (SWOT)
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Producer: Tony Zohari
URL: http://www.digitpro.co.uk

Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management.
Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley.
Sachin most recently founded Connected, a professional contact manager that was acquired by LinkedIn in 2011 and re-launched as LinkedIn Contacts. He went on become head of product for LinkedIn Sales Navigator, LinkedIn's flagship offering for sales professionals.
Prior to Connected, Sachin founded Anywhere.FM, a web music player that allowed users to upload, play, and discover music online, which was acquired by imeem in 2008. Sachin started his career at Microsoft as a product lead on Visual Studio, Microsoft's developer tools platform.
Sachin recently left LinkedIn and has been advising early-stage startups on product strategy, design, and growth.

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

Andrew Hicks, European Market Development Manager at 3M, speaks to Paul Baines about the company, and how it developed its pricing strategy for an innovative new product, the Visual Attention Service.
3M is an innovative $23billion diversified technology company creating products to make the world healthier, safer, and more productive. Well-known brand include Scotch, Post-it, Scotchgard, Thinsulate, and Scotch-Brite.
This video case study corresponds to Chapter 9 of Paul Baines & Chris Fill's Marketing, 3rd Edition.
http://oxford.ly/1bIKwcM