International sports law and business blog: Traditional TV is losing its reach

Michael A. Rueda

Associate | US

Viewership is declining, particularly among younger viewers. Younger viewers tend to watch content on new platforms, including smartphone apps and streaming services. US sports content is not immune to the change in consumption. Given this data, it's no surprise that the NFL, along other major US sports leagues, are increasing efforts to reach a younger and broader audience via non-traditional TV. The NFL's non-exclusive deal with Verizon is a step to increasing NFL's reach among this broader audience.