Destination Action Plans

Great Ocean Road Regional Tourism has commenced development of destination plans with an initial focus on nine key destinations.

A leadership group within each destinations was formed and the group participated in a series of workshops to identify and build agreement on affordable and achievable priorities they would make an difference to the destination if actioned within the next three years.

The Destination Action Plans will facilitate a customized yet collaborative approach to marketing, management and development. They identify projects and priorities that could be pursued at a regional level as well as activities that driven by the destination will build the destinations competitiveness.

Brand Strategy

Great Ocean Road Regional Tourism in partnership with Ispy Brand Strategy and industry from across the region have developed a new brand framework to showcase our destinations and experiences.

The framework provides each destination with a unique positioning. To bring to life creatively the destination brand positioning we worked with Cyclone a creative studio to build a manifesto and subsequently a brand film for each of these destinations.

Operators are encouraged to work with their Local Tourism and Trader organisation and GORRT to incorporate their destination’s brand and help us collaborate in the amplification of our messaging. To assist we have developed a brand licence and a toolkit to make using the brand tools easy which is available for operators to purchase from only $100 per annum.