On Monday, Virgin announced that 40,000 subscribers would participate in a tryout that delivers Netflix (NFLX) service though TiVo (TIVO) set-top boxes. In order to participate in the test, customers must already own a TiVo box and subscribe to Netflix, Bloomberg notes.

While Netflix has long been available online and though gaming consoles, media streaming boxes and mobile devices, integrating it with a pay-TV provider’s set-top box is seen as establishing a new home beachhead for the media streaming company.