Sure, you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Creating a great infographic requires a great idea first and foremost.

In this guide, I break down the ideation process so that coming up with more memorable infographic ideas doesn’t have to be so hard. In fact, these principles are relevant not only to infographics but any content you create.Continue Reading

As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product.

We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and steadfast in our commitment to succeeding in our content marketing efforts? It’s not always easy.Continue Reading