What is the best format to create a logo in and why?

When creating a logo, you want it to be as versatile and easy to use as possible and EPS format will ensure that because lets face it, at some stage in the future, you may just want to edit your logo’s appearance or change some text.

The Verdict

Although JPEG format can be accessed by pretty much anyone and has many positive attributes, the editing side can be difficult to work with and is often troublesome. Negative outcomes for using a JPEG logo could include pixilation, dotted edges and poor image quality. For a better printed result make sure to use EPS format, JPEG might do the trick but it’s always best to supply a logo in EPS format when ever possible.

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