"Perhaps it is the handling of silhouettes that gives this poster
of a woman print fancier its appeal. The scene is a gallery interior.
Gottlob has places the woman in front of a large window, and through
dramatic backlighting has emphasised the dark forms. The crisp outlines
of the plumed hat, the woman's delicate features, and the print she
examines dominate the composition, and the stylized lettering announcing
the exhibition enliven the surface... the examples of the surviving
originals of the poster were (very rare), which also exists in reduced
versions made for the fifth album of Les Maitres de L'affiche in 1900,
the year after it was designed. The inclusion of it in that series
was a boon for Gottlob, ensuring attention he has yet to receive for
his paintings of Parisian Boulevards" (Wolfe,
44)

"Although Gottlob was a versatile graphic artist, his output
included very few posters. Fortunately, we have this one for an exhibition
in which he was one of the participants. It's "a most interesting
design, featuring a woman going through a display cradle of prints.
The shadows on the front of her dress and the use of bright yellow
in the background create the effect of backlighting and give the scene
an air of intimacy it would otherwise lack" (Wine Spectator, 108).
And whether Gottlob planned it this way or not, the scarlet curtains
and slender window mullions handily divide the top into areas that
organize all the necessary information"(Rennert,
PAI-XXXVI, 321)