Cómo Dsanford3 comenzó su viaje en logotipos

Nombre de la empresa

Sanford Project Partners, LLC

Descripción general

I've been a magazine publisher for the last 21 years and have now become one of the many unemployed. I've decided to start a business working on outsourced projects for organizations. Content and marketing are my strengths. I've kind of put you at a disadvantage with my company name, but there are reasons behind it. First, my name needs to be in it -- I have 25 years of equity in the business and hundreds of contacts. Second, I want to say "project" to separate myself from "consulting." I don't want to consult for people. I want to take on projects that have a specific task to be done and a specific end date. I added "partners" because I have other freelancers I can bring in as needed -- and because "Sanford Projects" sounds like an inner city housing developement!

Cuéntanos a qué tipo de público quieres llegar

I work primarly in the trade show and event industry (think major meetings and conventions, not weddings and parties). However, after 21 years as a publisher, I can also work for any kind of media company -- and most publishers own trade shows. So I might be hired to launch a social media campaign for a trade show, or to research an idea for a new audience segment. I could be hired to revamp a Web site or produce the conference program for a virtual event.

Requisitos

I would like the logo to look very professional, but still be fun. I'm a loud, outgoing, creative, "get it done" kind of person. Personally, I'm drawn to bright, vivid colors, though I recognize that doesn't always go with "professional."

I'm fine with the logo being made out of the SPP accronym for the company, as long as the company name is within the logo, too.

What would convey "project management?" Organized, methodical, etc.

But I would also like to convey that I take the load off your back. People who hire me will be in need of something -- and perhaps with a sense of urgency. Maybe they have an idea that no one has time to work on. Maybe I would be covering for someone on maternity leave. I might be helping them out of a jam.