Monday, July 18, 2011

During my time working at Bam and Juju (now The Loft), I created a seasonal look book as a marketing tool that provided our customers with the opportunity to see the new collections prior to their arrival, therefore creating a sense of excitement for the new season.

The outcome was successful for customers as they were able to plan ahead and select seasonal staples as well as not missing out on specific pieces. Furthermore, this resulted in sales for the store.

The look book was sectioned into labels and included a 'mood board' with an eclectic mix of images that reflected each brands collection.

After the first few collaborations, Elizabeth and I came to the realisation that we work well together and wanted to continue to do some more shoots as a learning experience and of course creative outlet. Vivienne's Model Management were more than happy to provide the models in exchange for prints, and I was busy sourcing clothing from all over the place.