Continuing my series of Facebook sharing data (if you’re curious about my methodology, read the first post), I looked at articles that had the word “video” in their titles.

It turns out that those stories that indicated they contained videos were shared more than the average story on Facebook, while they were actually shared less than the average story on Twitter. This is likely because the Facebook platform makes it easy to embed multimedia content into updates while Twitter does not.

The takeaway here? Facebook may be a better platform for your videos to go viral than Twitter.

And again, if you have any other datapoints you’d like to see, please let me know. I’m really excited about my new Facebook analysis capabilities and I’ve got a ton more stuff planned for you.

Dan Zarrella

Dan Zarrella is the award-winning social media scientist and author of four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.