“At some point in time, your mistakes begin to impact us in a negative way. And when the negativity overbalances your ability to help our football team, you’re not going to be here anymore,” he said. “Or if we can’t trust your character anymore.”

As for the player perspective, quarerback Joe Flacco tells WJZ he doesn’t believe the Ravens have an ongoing problem with bad behavior.

“The guys are good guys. They’ve probably been in the wrong situation. Drinking is probably never a great thing or a great idea,” said Flacco. “It’s something that teams have to deal with, and the biggest thing is to support those guys and help them through the situation.”

Last week, running back Ray Rice apologized after police say he knocked his wife unconscious at an Atlantic City casino.

“They just really need to be careful about what they do and who they’re hanging out with and how they’re acting in public,” said Chris Daley, Maroon PR.

Daley says, with cameras everywhere, players need to be wary of making national headlines.