Oreo's Royal Baby Tweet Gives Birth to Twitter Debate

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.

When news broke that the boy was born, Oreo let loose the following tweet.

After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl. At press time, it garnered more than 600 retweets and over 200 favorites.

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.

When news broke that the boy was born, Oreo let loose the following tweet.

After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl. At press time, it garnered more than 600 retweets and over 200 favorites.