Our Story

33 Creative is proudly Aboriginal owned and always values driven.

We believe in making a difference.

Founded by Wiradjuri woman Mayrah Sonter and former Deadly Vibe Group CEO Georgia Cordukes, 33 Creative was built from passion, drive and commitment.

our beliefs

We believe in the power of positive messages, constructive communication and ethical intentions. Communication is not neutral. Nor is the medium, platform or forum where it happens. When the message is hard to hear, we don’t shy away from the truth. We focus. And we work to open eyes, minds and hearts.

We believe in our ethos: engage, inspire, empower. This is what 33 Creative was built on. It guides us every day. We do this by creating media, communications and events for all.

We believe it is our responsibility to work to improve the lives of Aboriginal and Torres Strait Islander Australians. By bringing people together, whether in person or through ideas, we create opportunities for real connection and meaningful conversations. This splinters stereotypes, ruptures prejudice, disentangles misunderstandings and forges positive change.

We believe the journey is as important as the destination. That means working with our clients to create something great. The best things happen in the spaces between us.

Our Team

We’re a group of dedicated professionals with deep and long-standing networks in Aboriginal and Torres Strait Islander communities across Australia.

Each of us stays ahead of the game in our field of expertise, and connected to community.

Our Approach

As one of the only Aboriginal companies in the large-scale event space, we have honed an approach that is proactive and results-focused.

It starts with you, the client. We work with you in a structured yet flexible way.

We begin by bringing together the team to listen, interpret, ideate, build, reflect and, most importantly, act.

What do we deliver? Exactly what you need. But it always includes quality communication, the most efficient and effective course of action, and a highly engaged target audience or set of stakeholders.

Looking for a plan that fits your objectives and budget? Let’s talk.

Meeting and Scoping: We listen to your needs and ask the right questions to articulate exactly what success means for you.

Creative Development: We brainstorm and come up with a fully costed proposal. Your objectives are front of mind from conception to execution and evaluation.

Planning: We develop a detailed project plan. This becomes our most important tool — our bible — to track the project and all its moving parts.

Execution: We put the plan into action, but remain ready to react and change if necessary. Shifting timelines and unforeseen events are sometimes inevitable. The key is never losing sight of the client’s needs and objectives.

Evaluation: We pride ourselves on being accountable. A detailed final project report will transparently analyse what worked and what could have been improved, setting us up for future success.