Some Reviews from Amazon

“Insightfully conveys concepts on game science, design, deployment, and thinking. This is a foundation for integrating behavioral motivation into “funification” frameworks. Samples abound that add pragmatic and very useful examples. A must read, especially for those new to gamification.”Michael Sutton

“This book is insightful, goes into detail about the things I want to learn more about, and is written with humor to boot! I love this book!”
Michael Finney

“If you love gamification and use it at work or at home with your family this book is worth reading. You’ll find both the fundamentals of gamification and the smart techniques of The author. Best gamification book in my collection after Kevin Werbach’s.”
Di Viola

A book that dances in the space where psychology and game design meet, offering practical guidance to gamification – all tied together with Andrzej’s best-in-class categorisation of what works most appropriately for whom.