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JavaScript creator Brendan Eich is working on a browser that blocks tracking, and replaces ads with less obtrusive ones. Websites can sign up to get a cut of the income from those ads. They'll also have a way for users to pay to visit sites ad-free.

It will be interesting to see how this plays out. Naturally, those obtrusive advertisers won't like it. I'd love it if sites I visit often could give me ads for stuff I might actually buy, especially if they received a generous cut of each sale.