There’s never been a more challenging time to be a dentist. Dentistry is changing at a faster rate, and in a broader scope than ever before. Change brings opportunity though. And the opportunities for today’s dentists are simply unlimited.

But you have to get out in front of it…and lead that pace of change. Or you’ll get stuck behind with the rest of the pack. Fighting to survive against the negatives. You know them all too well. Decreasing insurance reimbursement rates. Increasing competition from corporate dentistry. A growing number of dentists in the marketplace. And a declining consumer demand for services.

Don’t think these forces are outside of your control though. Dentistry is still a great profession, with plenty of opportunity to be had. But, to succeed, you must have a solid business model and a winning marketing strategy.

You need a trusted advisor to help you navigate the complex world of dental marketing and help you differentiate yourself, and your practice, from the immense and growing level of competition out there. You need a strategic marketing plan to become the go-to-dentist in your area, so you can successfully grow your practice, achieve your professional vision, and build the life of your dreams!

I want you to ask yourself a question….what do you want your career, and your life, to look like? Now, it’s time to go make that happen!

I’m here to help you grow your practice, achieve financial security, and gain peace of mind. So that you can focus on your patients and getting home in time for dinner with your loved ones.

Surely, you’d rather be doing that, than worrying about the details of your marketing. Trying to determine if you’re focused on the right initiatives, paying too much for service providers, or invested enough for the growth you desire.

I’m here to design and execute a winning marketing strategy in order to ensure you’re getting the return on investment and growth levels you need….so that you don’t have to. And that allows you to focus on what really matters in your practice….and in your life!

There’s never been a more challenging time to be a dentist. Dentistry is changing at a faster rate, and in a broader scope than ever before. Change brings opportunity though. And the opportunities for today’s dentists are simply unlimited.

But you have to get out in front of it…and lead that pace of change. Or you’ll get stuck behind with the rest of the pack. Fighting to survive against the negatives. You know them all too well. Decreasing insurance reimbursement rates. Increasing competition from corporate dentistry. A growing number of dentists in the marketplace. And a declining consumer demand for services.

Don’t think these forces are outside of your control though. Dentistry is still a great profession, with plenty of opportunity to be had. But, to succeed, you must have a solid business model and a winning marketing strategy.

You need a trusted advisor to help you navigate the complex world of dental marketing and help you differentiate yourself, and your practice, from the immense and growing level of competition out there. You need a strategic marketing plan to become the go-to-dentist in your area, so you can successfully grow your practice, achieve your professional vision, and build the life of your dreams!

I want you to ask yourself a question….what do you want your career, and your life, to look like? Now, it’s time to go make that happen!

I’m here to help you grow your practice, achieve financial security, and gain peace of mind. So that you can focus on your patients and getting home in time for dinner with your loved ones.

Surely, you’d rather be doing that, than worrying about the details of your marketing. Trying to determine if you’re focused on the right initiatives, paying too much for service providers, or invested enough for the growth you desire.

I’m here to design and execute a winning marketing strategy in order to ensure you’re getting the return on investment and growth levels you need….so that you don’t have to. And that allows you to focus on what really matters in your practice….and in your life!

A Different Approach

Kent Sears, MBA – Marketing & Practice Growth Consultant

When I entered this industry, I set out to offer a different type of marketing service. One that clearly stands apart from the traditional marketing agency model, and all the negatives that come along with it. One that provides unique and differentiated value. From that goal, I’ve aligned my business model and my services around five core principles:

Custom Solutions

I know every practice is unique. And what it takes to make each practice successful is different. I don’t use cookie-cutter solutions like traditional marketing agencies. The marketing strategies and systems that I put into place, within each practice, are always unique and custom designed for your specific practice.

Results. Not Products.

I am not in the business of selling marketing ‘products’ like a traditional marketing agency. I have no financial incentive to persuade you to pay for yet another new website, or to spend thousands of dollars per month on digital advertising. My only objective is to design and implement the marketing plan that will deliver the results we set out to achieve.

Direct Access

You will always work with me. 100% of the time. No exceptions. Unlike traditional marketing agencies, you won’t be passed off to some recent college graduate with no real-world experience as soon as our work begins. I propose, design, execute, and ensure the success of every single project I take on. My expertise and my work is what you get all of the time.

Flexibility

Dental marketing is an industry plagued with long-term contracts and no guarantees of performance. I don’t believe in long-term contracts. Period. I earn the right to work with my clients month after month after month.

Aligned Incentives

Achievement of your goals is all that matters to me. And my engagements are structured as such. Traditional marketing agencies profit from selling you more and more cookie-cutter products and services (often times outsourced) without any guarantee of results. I only benefit if you benefit. My projects are partnerships. And our incentives are always 100% aligned.

Success Stories

Below are a few examples of the successful results recent clients have had in partnering with me. Please know that every practice, every situation and every project is unique. I’ll always be up front and honest with you in telling you what we can expect in terms of results if we partner together.

In an industry where standards of care are being dictated more and more by insurance companies, Dr. James Otten set out to uphold the principles he believes in, and ensure a commitment to the highest levels of care for his patients.

Over the past decade, the level of competition in Dr. Ferrera’s area of Tampa had drastically increased. A rising number of dentists moving into the market had made new patient attraction more and more difficult.

Dr. Alan Stern

Ocean Township, NJ

Kent is a master marketer and analyst. He provides insight into dental marketing that we dentists simply have not been made aware of in our training and experience. His perspective is eye-opening.

Dr. Thomas Murphy

New Orleans, LA

Working with Kent has been a great decision for me and it will be for you too! I’ve worked with quite a few famous marketing groups and they do not offer near the level of customization that Kent does. Use him!

Dr. Orrin Mackey

Cottonwood, AZ

Kent presents a clear method to guide you in a marketing plan designed specifically for your practice. It is an invaluable education for the new and experienced practice owner

Dr. Mircea Mitu

Manteca, CA

Kent is very knowledgeable. He delivered a very well structured program with very good implementation strategies. I highly recommend him and his services.

Let’s Talk

Contact me for a complimentary consultation so we can discuss your opportunities for success, and if there might be a good fit in us partnering together to grow your practice.

Contact me for a complimentary consultation so we can discuss your opportunities for success, and if there might be a good fit in us partnering together to grow your practice.

My Why

I’m not originally from the dental industry, and that’s a good thing, because my background in business consulting and marketing strategy allows be to bring a unique perspective and an entirely different approach, with fresh insights, to help dentists grow their business.

I’ve worked around the globe, both in private and public sector, across a multitude of industries, consulting to several successful organizations, and driving marketing strategy directly for leading companies like Microsoft and T-Mobile. But, making huge, multi-billion-dollar companies even bigger isn’t actually all that rewarding. And life’s short. Far too short to not be doing what you love. So, I left the corporate world, joined my wife in her mission to transform the dental industry, and now I help private practice dentists realize their full business potential through more effective marketing, so they will survive and thrive in this increasingly competitive marketplace. And that is something I am truly excited about doing!

In my personal life, my two passions are exploring the world and being with my adorable family.…luckily they travel well! Some of our most memorable moments are right here in these pictures. This is me getting to live my dream life! My professional goal is to support others in living their dream life as well!

In an industry where standards of care are being dictated more and more by insurance companies, Dr. James Otten set out to uphold the principles he believes in, and ensure a commitment to the highest levels of care for his patients. Having just brought in a new associate dentist, Dr. Otten was in need of fast growth. Yet, quickly growing a fee-for-service only practice can present some unique challenges.

His team had tried all different kinds of marketing activities – including digital advertising, community events, radio ads, in-house promotions, print ads, professional networking events, and more. Still the growth was inconsistent and non-sustaining.

However, after just three months of working together, we grew Dr. Otten’s number of new patients from 14 to 31 per month. That’s growth of over 120%!

But it wasn’t just about growing for growth’s sake. It was about bringing in the right types of patients. Those who were committed to their oral, and overall, health. Those who were looking for the highest level of quality from, and a trusted relationship with, their dental care provider. And those who would remain life-long patients within the practice, and serve as referrals for other like-minded individuals. In fact, we actually also increased the quality rating of new patients by 22% in the process!

In addition to successfully growing Dr. Otten’s practice, we actually lowered his monthly marketing spend in the process by 38%! Bringing it down from over $2,900 to under $1,800 per month. And it wasn’t just the dollar savings that made a huge impact. We also significantly reduced the amount of time and effort required to bring new patients into the practice. The number of active marketing campaigns was reduced from 18 to 6! And the number of hours directly dedicated to marketing events each month decreased from more than 35 to less than 5! Proving that often times, less activity, if properly focused, can actually yield better results.

How did we drive these results? By completely resetting his marketing strategy and investment. We took the time to analyze and understand what was working well, what needed to be changed, and what wasn’t working at all. We focused on ensuring that the marketing campaigns we were running were successfully bringing in quality leads. And that his team was ready to receive those leads and successfully convert them into new patients.

Dr. Otten’s practice is continuing to grow, and doing so in the right way. Meaning he’s able to bring in the types of patients he wants to work with, and deliver the quality of care that they deserve!

Over the past decade, the level of competition in Dr. Ferrera’s area of Tampa had drastically increased. A rising number of dentists moving into the market had made new patient attraction more and more difficult. And, to make matters worse, corporate dentistry had established a strong and growing position. Financial pressures from decreasing insurance reimbursement rates, and a general softening of demand for dental services, was heavily weighing on the bottom line of Dr. Ferrera’s practice.

Dr. Ferrera had engaged several different marketing providers, over the years, in hopes of turning the situation around. However, these companies were more interested in selling him marketing products, as opposed to real business solutions. As a result, the practice’s profitability continued to stagnant, and actually even decline, year over year.

However, after working together for just a few short months, we have been able to successfully increase Dr. Ferrera’s number of new patients from 18 to 30 per month. That’s growth of over 65%!

But it hasn’t just been a function of re-directing or even adding more marketing costs with a whole new host of products. In fact, we’ve actually lowered Dr. Ferrera’s marketing spend by 76% from $4,127 to just $1,005 per month! Now that’s achieving more with less! And it’s another great example of how most dental marketing companies out there are more focused on selling their pre-packaged products than in actually driving true client success.

Beyond increasing the number of new patients and lowering marketing costs, we’ve also had a major impact on the quality and profitability of new patients coming into the practice. Broken appointments have been reduced by 50%. Initial new patient appointment production is up 11%. New patient retention rates are up to 93% from 74%. And, most impactful of all, treatment acceptance per new patient has increased an incredible 98%! That represents a doubling of new patient value to the practice.

How did we drive these results? By completely resetting Dr. Ferrera’s marketing strategy to focus investment into only those initiatives that would truly drive results. We revamped his online presence to generate an increase in the number of leads contacting his office. And, we also ensured he had a highly trained team and the right internal processes to convert those leads into profitable, long-term patients.

Dr. Ferrera’s practice continues to grow….and grow in the right way! And he is now well positioned for continued success in the highly competitive Tampa market!

Dr. Shen and Trinity Family Dentistry is a prime example of why I got into this industry. Before we started working together, Dr. Shen had bounced around from marketing agency to marketing agency. Stuck in long-term contracts. Spending thousands and thousands of dollars per month. But, never getting the results he needed, much less was promised, from those agencies in return.

However, after just three months of working together, we grew Dr. Shen’s number of new patients from 21 to 36 per month. That’s growth of over 70%!

But it wasn’t just about getting a bunch of ‘one and done’ or ‘discount chasing’ new patients through the door. It was about building a high-quality patient base and ensuring sustainable practice growth. It’s about growing the right way. And with new patient retention at 94% and production per new patient increasing by 20%, we’ve done just that!

On top of that, we actually lowered Dr. Shen’s monthly marketing spend in the process by 65%! Bringing it down from over $5,600 to just $2,000 per month.

How did we drive these results? By completely resetting his marketing strategy and investment. We took the time to analyze and understand what was working well, what needed to be changed, and what wasn’t working at all. We then re-directed his marketing investment accordingly – with an eye on lowering his expenses and increasing his results. We focused on ensuring he had a strong online presence and that his practice was effectively converting those new leads into lifelong patients.

Dr. Shen’s practice has continued to grow and his marketing strategy has him positioned for long-term, sustainable success!

“I had been working with various marketing agencies over the past five years, and wished I had found Kent from the start. He has definitely produced the results that we set out to achieve, unlike other marketing agencies that failed time after time. It is truly his personal touch, expertise, and insights that have propelled our practice to the next level. His character, honesty, and dedication are rare among the dental marketing field, and we are glad to have him on our team! I’m positive that he will do the same for your practice.”– Dr. Timothy Shen