I feel more certain, however, that Amazon’s Super Bowl ad will be among the more popular in the gloriously meaningless polls that will emerge on Monday morning.

The ad enjoys a lovely psychology.

It purports to reveal all the uses of Alexa that Amazon has already tried and found wanting.

The star is Harrison Ford. Or, rather, his dog. This little pooch has become rather adept at hailing Alexa solo to order its own food. You see, it has an experimental Alexa-powered dog collar.

Which doesn’t please Ford at all. As if anything ever does.

The ad also features actor and director Forest Whitaker, Ilana Glazer and Abbi Jacobson from “Broad City” and even astronauts Mark and Scott Kelly.

They, too, were guinea pigs for Alexa-powered products whose power was a touch wayward.

It’s very well executed and will charm millions in a way that Bill Belichick never can.

Underneath it all, though, is a pleasantly sinister message: “Please don’t worry about Alexa. She’s your friend. She’s not going to spy on you. Well, not unless you really want her to. She’s only there to make your life better. Honest.”

Amazon has, in recent times, been involved in a couple of Alexa-powered scrapes.

In a world filled with intelligent assistants connected to vast information gathering and sifting operations, is there anything that truly justifies the intrusion into our privacy? Probably not. But the convenience is