For many businesses, there’s that Shakespearean moment when it comes to marketing, and that is: “To use video, or not to use video, that is the question.”

It can be a daunting task to decide what to say and how to say it, when most people don’t really have the experience of producing a video. In this video, online video marketers Dr. Marc Kossmann and Charlie Seymour Jr share why video is so important. Video, at it’s core, is about communicating a message, and for businesses, it can be a way to answers questions about the products and services and present a brand message.

Video is everywhere, and if you are not using video to tell your story, if you aren’t producing quality videos that show who YOU are, your competition will beat you every time.