We know corporate responsibility

We believe business can be a powerhouse for good when the right partners and an authentic vision align. We know challenging issues; we’ve been taking them on for more than 30 years. Our experience, unique credibility and network of industry influencers, activists and media enables us to convene the best experts, create solution-driven programs, collaborate with the right partners, and communicate your story to drive progress faster. We were a founding member of Business for Social Responsibility more than 20 years ago.

PROGRESS, ACCELERATED

Showtime /Years of Living Dangerously

The Years of Living Dangerously on Showtime shows how climate change is affecting us right now. Matt Damon, Harrison Ford, Don Cheadle, Arnold Schwarzenegger, Lesley Stahl and others brought what Executive Producer James Cameron calls "the greatest story of our time" to millions.
We worked with big green and other groups to create house-parties for the premier, with a Google Hangout with some of the stars. We activated audiences with a news conference, Upworthy posting the entire first episode, getting YouTube, Facebook and Apple to promote the series and other work. We ran rapid response for the 9 week series to rebut the skeptics. (We were one of several agencies involved).

Avon /Mobilizing a Global Movement to Combat Deforestation

Fenton worked with Avon to elevate its signature CSR campaign Hello Green Tomorrow and position the company as a global leader combating deforestation. Our integrated strategy used media, digital advocacy, and nonprofit partnerships to engage Avon stakeholders with Hello Green Tomorrow, leading to 18 million media impressions, 77,000 influencer impressions on Twitter and a 2,700% increase in web traffic.

Alta Gracia /Promoting a Living Wage Apparel Brand

Alta Gracia, the first apparel brand to pay its workers a living wage, called on Fenton to help boost brand loyalty and visibility. We shared the workers’ success stories at the point of purchase and with media, leading to feature placement in major outlets such as TheNew York Times. This strategy also helped us build an engaged, visually-oriented Facebook community that bridged the gap between Alta Gracia’s fans and factory workers.