Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

What kind of email addresses are OK to send to with clickandsend?

To send email to anyone using clickandsend, you must have clearly obtained their permission. This could be done through:

An email newsletter subscribe form on your web site.

An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.

If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that you would be contacting them by email AND they ticked a box indicating they would like you to contact them.

Customers who have purchased from you within the last 2 years.

If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.

Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you're contacting them about.

What kind of email address ARE NOT OK to send to with clickandsend?

Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear. By using clickandsend, you agree not to import or send to any email address which:

You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.

You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.