Thursday, April 13, 2017

Imagine sitting at home on your couch, watching
television, and a rather innocuous advertisement from Burger King comes on. A young male Burger King employee looks
directly into the camera and tells you that 15 seconds isn't enough time to
explain all the ingredients in the Whopper sandwich. The camera pulls in close, and he says,
"Okay Google, what is the Whopper burger?"

The Google Home device near your TV will
then respond, "The Whopper is a burger, consisting of a flame-grilled
patty made with 100% beef with no preservatives or fillers, topped with sliced
tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a
sesame-seed bun." That is the first
sentence for the Wikipedia entry for the Whopper.

It is also an advanced (and a bit creepy)
new twist in the future of advertising for brands like Burger King, which is a
fast-food concept owned by Restaurant Brands. Burger King says the new ad is a national
campaign that will intentionally trigger the artificial intelligence technology
of Google Home devices to search "Whopper Sandwich."

Amazon.com is embracing artificial intelligence to deliver
goods more quickly, enhance its voice-activated Alexa assistant and create new
tools sold to others through its cloud-computing division, Chief Executive
Officer Jeff Bezos said in his annual shareholder letter.

Changes ushered in by artificial
intelligence and machine learning will help the companies that embrace them and
put up barriers for those who don’t, the world's second- richest man
wrote in a 1,700-word letter released Wednesday.

Links

About Me

I live in Centennial Colorado. (I'm not actually 100 years old., but I hope to be some day.) I'm an independant computer consultant, specializing in solving problems that traditional IT personnel tend to have difficulty with... That includes everything from inventorying hardware & software, to converting systems & data, to training end-users. I particularly enjoy taking on projects that IT has attempted several times before with no success. I also teach at two local Universities: everything from Introduction to Microcomputers through Business Continuity and Security Management. My background includes IT Audit, Computer Security, and a variety of unique IT projects.