A 'Fresh' approach to new product introductions

2:22 PM,
Feb. 7, 2013

Written by

Mike Snider
| USA Today

They can use a recently launched website, Fresh (getfresh.com), an online review site in which real consumers queue up to try new products and write reviews about them. Site operators promise to be especially receptive to startups in the era of Kickstarter and crowd-sourced product development.