15 Ingredients for Successful Advocacy

This year it’s more important than ever for our members to talk to local and statewide elected officials about issues affecting you restaurant. We call this advocacy: the act or process of supporting a cause or proposal. What’s better than advocating for ourselves and your employees.

Here are 15 Ingredients for Successful Advocacy:

Be kind and respectful.Remember the IRS – Inquire-Relate-Share.

Be truthful. Know what you are saying and don’t lie! Have integrity about your word.

Use facts where you can but don’t forget to appeal to emotion. People make decisions based on emotion.

Be brief and concise in your message.

Don’t threaten!

Keep arguments on the issue not on personality.

Get to know the staff. Work with them if you can’t get to the legislator. They can be your greatest ally.

Invite legislators and city councilors into your restaurant. Show them your operation, have them make a pizza, salad etc on the line. Don’t be afraid to show them your payroll. Many have never seen the multiplier effect a $1.00 increase can make to a payroll.

Interested in learning more or have questions? Carol Wight, CEO of NMRA is here to help you tackle political advocacy! Feel free to email Carol or call her at 505-343-9848. Visit our website for more blogs and information.

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Our Mission

Our mission is to empower the food and beverage industry by promoting and protecting common values and interests.

Our Vision

Through the active participation of our members, NMRA will be the leading advocate and invaluable resource for education, political action, information and services for our industry and the community we serve.