Monday, May 23, 2011

Why the Success of the Smart Energy Grid Requires a Multipronged Approach

by Eric Dresselhuys
Eric Dresselhuys is the executive vice president and chief marketing officer for Silver Spring Networks and has more than 13 years of experience in developing smart grid solutions to address the industry’s most pressing challenges.
The prevailing discussion surrounding the smart grid is rightly focused on customer engagement. Sadly, that discussion has turned into an argument of gadgets versus behavioral modification tools — in-home displays and programmable thermostats versus community comparisons and social media. This argument creates a false dichotomy and runs the risk of keeping whole segments of people from engaging with their energy consumption habits. The reality is that energy efficiency is too important and broad for any one-size-fits-all solution. A portfolio of choices needs to be available, including some that haven’t even been thought of yet read the full article...

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