Dr. Dave Chaffey explains why Google is pushing ‘Micro-moments’ and offers his advice on what the implications might be for digital marketers. Have you noticed Google’s new push on ‘Micro-moments’? Like me, you’re probably trying to determine what they’re about – are they useful as a concept to review and improve your use of search marketing…

Amy Dugmore brings you this week’s social media marketing news, as LinkedIn reduces member emails by up to 40%, Twitter posts 61% increase in revenue, and Google retires more Google+ features LinkedIn Vows to Send 40% Less Emails LinkedIn has pledged to take a less is more approach to email, following user feedback which revealed…

I’m sure many of you have heard the term ‘Structured Data’ used in various conversations and then wondered what it is. Tom Williams is here to fill in the blanks and provide all the essential information needed when looking at structured data. What is Structured Data? To fully understand why structured data should be used,…

Technical SEO specialist Simon Parker looks in depth at the OneHydra enterprise-level SEO tool to find out how its large-scale SEO automation platform can optimise both paid and organic search opportunities for your website. OneHydra takes its name from the Greek mythological creature Hydra – a multi-headed monster. Every time a head was cut off…

Tom Kwei brings us the latest paid search news, including why landing page optimisation is the fifth pillar of strong PPC, how to use psychology to perfect your ad copy, and why managing a PPC account is like managing a toddler. Tackling PPC Parent Fatigue PPC accounts are like toddlers, writes Amanda West-Brookwalter, in her…

Want to get your ads in front of the right people? Choosing the right keywords is vital to campaign success. Here, we offer up our advice on building an effective keyword list to help your customers find your products or services. Keyword research is the process of building keyword lists, based on the frequency at…

BidCops is our free PPC reporting tool. Here are the latest updates from the BidCops blog… Bing Launches Native Ads in Beta Bing launched its Native Ads on Beta on June 20, 2015. Native Ads take into account search intent and place ads within native experience to present natural and relevant ad opportunities, according to…

ClickThrough Marketing is proud to announce that asset finance company Maxxia, and its fleet management arm CLM, have come on board as SEO, CRO and Outreach clients. Maxxia provides a range of finance solutions for businesses, including contract hire, hire purchase and finance lease across a broad range of assets. CLM delivers bespoke contract and…

Simon Parker joined ClickThrough Marketing in March 2015. We caught up with him to find out what, exactly, is technical SEO? Why he’s trawling through enterprise-level solutions to find the perfect client fit, and why spending hours on a sit-on lawnmower still holds appeal. What does your role at ClickThrough Marketing involve? I focus on…