Democratizing Online Controlled Experiments at Booking.com

Democratizing Online Controlled Experiments at Booking.com

At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.

In this talk, we explain how our approach has allowed such a large organization as Booking.com to truly and successfully democratize experimentation.

About Elite Camp

Digital Elite Camp is co-organized by CXL and Dreamgrow since 2009. It brings together conversion optimization, content, traffic and growth industry leaders around the globe.