LONDON Gap Inc. announced that it has launched its dedicated European e-commerce site for Gap and Banana Republic (www.gap.eu and www.bananarepublic.eu). Following the initial launch for UK consumers, the company said it plans to offer shipping to customers in an additional nine countries this fall, including Belgium, Denmark, France, Germany, Republic of Ireland, Italy, Netherlands, Spain and Sweden.

Stephen Sunnucks, president of Gap Inc. Europe, commented: “I’m thrilled to launch gap.eu and bananarepublic.eu. We put a lot of research and time into building a dedicated UK e-commerce platform. We established a local distribution center to enable us to offer an exceptional customer experience within the UK and establish the foundation to expand online shopping to more European countries this fall.”

The sites will provide a faster, easier shopping experience for customers, with reliable, convenient, local shipping where there are no hidden charges or fees, according to the company.