The Paige story

It may have been founded in 2004, but LA label Paige still reigns title today as being the only premium denim brand established by a woman. Started by denim connoisseur Paige Adams-Gellar, former fit model for numerous denim brands, the label has used her in-depth knowledge and insider info to create the perfect pair of jeans for all shapes and sizes. Whether it’s the ‘Jimmy Jimmy’ slim boyfriend jeans – named after her best friend – or the designer’s bestselling ultra-skinny ‘Verdugo’ jeans, each pair promises to sculpt and flatter.

This season at Paige

SS15 comes with all of the feminine contouring you’re after. With signature styles and Paige’s personal favourite, the ‘Edgemont’, the collection is updated with leather, destruction and plenty of zips. Our pick of the season? We don’t need to think twice – the military-esque khaki ‘Edgemont’ jeans. Mark our words: khaki denim is going to take OFF. Get onboard.