(From company literature) CENTER VALLEY, Pa, March 5, 2007 – Olympus today announces the EVOLT E-410 digital SLR (single lens reflex) camera – easy enough for the first-time user, advanced enough for the serious photographer. High performance and functionality are packed into a surprisingly portable and simple-to-use body. The E-410 is the best value in its class (available in three configurations beginning at $699.99 for the body) and is loaded with innovations, including:

Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can’t match;

10-megapixel Live MOS Image Sensor generates super high-resolution images that can be cropped or blown up to poster size without sacrificing image quality;

TruePic III for superior image quality in all lighting situations;

Dust Reduction System ensures spot-free photos, so users can spend more time taking pictures and less time removing unsightly specks from digital images with computer software; and

Extremely portable and lightweight body complemented by two new ultra-compact digital specific lenses that won’t weigh you down and encourage users to take it along on vacations or any family outing.

Innovative 2.5-Inch Full Time Live View HyperCrystal LCD
The E-410 offers ease-of-shooting and greater flexibility with the Live View LCD. Composing photographs is easier as subjects can be seen on the Live View LCD, which offers a wide 176-degree viewing angle. This enables images to be effortlessly taken from angles that would typically be difficult with a traditional optical viewfinder – which is still the only option on many competing digital SLR cameras. Interacting with subjects, such as toddlers and pets, is also possible thanks to the Live View LCD, which enables pictures to be taken while holding the camera away from your face.

The E-410’s big and bright 2.5-inch LCD display with approximately 230,000 pixels includes HyperCrystal™ technology, which offers many times the contrast of conventional LCD monitors, and enables images to be beautifully displayed in vivid color – both in preview and playback. The HyperCrystal LCD also provides a wide viewing angle, which ensures images can be composed from even the most obscure angles. The larger LCD makes viewing icons and text on the camera’s menu a squint-free process.

"The E-410's Live View LCD is appealing to many consumers moving up from digital point-and-shoot cameras as many of these consumers have never used an optical viewfinder,” said Richard Pelkowski, product manager, Olympus Imaging America Inc. “The Live View LCD is also perfect for capturing up-close macro shots of flowers and jewelry. Coupled with the underwater housing, the Live View LCD also makes underwater photography easy, where looking through a traditional optical viewfinder is extremely inconvenient."

Detailed, Bright and Colorful Photos with 10-Megapixel Live MOS Image Sensor
The E-410 is loaded with an impressive 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to blow-up their prints to the large sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-410 delivers excellent dynamic range for accurate color fidelity, and a new state-of-the-art amplifier circuit to eradicate noise and capture fine image details in the highlight and shadow areas.

Dust Reduction System for Spot-Free Images
Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

TruePic III for Image Clarity
Olympus’ enhanced TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce noise in images shot at higher ISO settings, enabling great results in low-light situations.

All E-Series cameras support the Four-Thirds Standard whereby Olympus and various other manufacturers produce high-quality Four-Thirds-compliant lenses and accessories that are specifically designed for digital SLR image capture. Because the E-410 is part of the Olympus E-System, it is compatible with a large and growing range of Olympus E-System accessories to further enhance personal shooting styles and applications. This includes the full line-up of Zuiko Digital Specific lenses and flashes.

Underwater Photography
An Underwater Case (PT-E-03), five lens ports and a flash housing enable adventurous photographers to capture the delights of the aquatic world down to depths of approximately 131 feet (40 meters). The EVOLT E-410’s Live View mode makes digital SLR photography a breeze for both the first-time or experienced underwater photographer.

Easy-to-Use, Easy-to-Handle Light and Ergonomic Design
The EVOLT E-410 is extremely portable, measuring 5.1 inches (129.5mm) by 3.58 inches (91mm) and 2.1 inches (53mm), excluding protrusions, and weighing 13.4 ounces (380 grams) body only. The new camera has a classic penta-mirror design that is light and compact enough to comfortably shoot with all day. Beyond its portable size, the E-410 delivers unparalleled ease of use – from menus that make sense and buttons on the body that are easy to understand and operate, to automatic settings for every imaginable situation.

While the E-410 includes a full range of manual control options to customize your creativity, it also has 30 shooting modes designed to provide the ideal settings for a variety of shooting situations automatically. These include Digital Image Stabilization, Night Scene, Fireworks, Beach and Snow, Underwater, and Candle Light to name a few, as well as an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also benefit from special color modes and the possibility to apply a variety of Black & White filters.

A new high-power rechargeable battery is included with the E-410 so that users can keep shooting for extended periods. Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.