What is the allure of Facebook? Why is everyone using it (including me), even though it's clearly bad for our online freedom and privacy (read: bad for the world)? There are a ton of features which makes Facebook almost impossible to escape, like

• «Everyone» is there, making it easy to keep in touch with old and new friends• There's a group for anything• It's dead simple to create new groups, making it ideal for collaboration• A simple chat function lets you see if someone is online and start talking with them right away, straight from the tab in your browser that you already have open• Get all the latest news from your favorite blogs, web comics and everything else in one place by the click of a «Like»-button.

And all of this is available anywhere, not just where you have your chat client etc.

These are some of the functionalities we need to replicate if we want people to move away from Facebook.

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