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Recoil Striker's World: Michael Madsen is a Noir Warrior in New Battery Campaign

Skyrocket, the tech entertainment company, just launched its highly anticipated RECOIL multiplayer battlefield game with a creative campa...

Skyrocket, the tech entertainment company, just launched its highly anticipated RECOIL multiplayer battlefield game with a creative campaign by the L.A. agency Battery. The campaign stars Michael Madsen as a bad-ass, noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of RECOIL fighters. RECOIL players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield. This is the first Madsen-as-Striker spot in a series, which will roll out this year.

RECOIL turns any outdoor space into a digitally enhanced, multiplayer battlefield. Using in-ear surround sound, haptic response weaponry, and smartphone integrated gameplay, players are able to spawn into the middle of the most immersive battlefield they’ve ever experienced. RECOIL is defining a new category of competitive game play.

This is a highly anticipated major new product release from Skyrocket, which develops, manufactures and markets innovative and tech-driven consumer products with mass market distribution, including drones, robots, vehicles, toys-to-life, games, virtual reality, outdoor and novelty toys. Skyrocket manages a portfolio of original IP, including Sky Viper®, Mebo®, Recoil™ and more, in addition to products sold under major licenses.