Look, when you release an album these days, there’s only a handful of ways you can promote it. Maybe in the future, artists will be able to embed information on their latest release directly into our eyeballs. Won’t that be fun? For now though, the only options are really (1) putting ads on social media, (2) handing out fliers door-to-door, (3) sky writing, (4) getting interviewed by Narduwar and not having any clue what’s going on, (5) paying top dollar for a news coverage on TMT, and (6) blackmailing your local state representative.

Or, if you’re feeling particularly old-fashioned, going on tour.

Taking that last — and let’s face it, most common sense — route, Lower Dens have announced a string of tour dates across North America. The 2020 headlining tour comes in support of their latest release, The Competition, which came out last month on Ribbon Music.

Logging another form of heretofore unseen album promotion, Lower Dens head honcho Jana Hunter is the subject of a short documentary put out by Moog Music. Called You Belong Here, it features Hunter talking new single “Galapagos,” the act of expressing oneself through music, and of course, synths.

Find You Belong Here along with Lower Dens’ full upcoming slate of 2020 tour dates down below. The Competition is out now via Ribbon Music.

(Oh. Also, check out our interview with Jana Hunter that, sure, would also be a valid way of promoting your album in 2019 — my bad for not bringing it up before.)