Baby Got Bach

Recognised as one of the world’s finest orchestras, the London Philharmonic Orchestra (LPO) has been entertaining audiences since its inception in 1932 with world-class performances, an impressive portfolio of Hollywood blockbuster soundtracks and its very own successful record label. Having firmly established itself within the international playing field, the LPO wished to better reflect this prestigious reputation and forward-thinking organisational goals in the online space.

Following a competitive tender the LPO selected After Digital to develop an innovative new mobile-first website that efficiently integrated with its online ticketing system, Tessitura.

After Digital began with an in-depth analysis of organisational objectives and user journeys, mapping out the most intuitive conversion paths so as to create a bold new responsive web design that encourages engagement, donations and, ultimately, ticket purchases. Following a thorough wireframing and analysis process, design concepts were drawn up that aligned with the LPO’s existing brand guidelines and responded to the organisation’s end-users’ needs.

As well as developing advanced bespoke functionality across the site and cross-device accessibility using responsive design, our development team applied their vast experience with Tessitura technology to seamlessly integrate the new site with the Tessitura ticketing system and CRM. Implementation of After Digital Tessitura Bridge™ allows the LPO to benefit from a number of key features of our custom Bridge product, including synchronised content uploads, dynamic seating plan generation, multiple venue management, flexible pricing structures, and multi-language capabilities.

This integration will provide the LPO with increased administrative control and real-time data on online purchases, conversion tracking and customer information.

Launching to positive user feedback, the site will support the LPO’s ongoing aspirations and looks set to massively boost the organisation’s capacity to promote concerts and sell tickets and merchandise online.

After Digital is thrilled to present this bold new responsive website for the LPO and continue this productive partnership, which will be instrumental (pun intended) to the LPO in continuing to push the boundaries of digital innovation in the arts.

Alison Atkinson, Digital Projects Manager at the LPO, said; “We’re delighted to have launched our new website with After Digital at the start of our 2013-14 concert season. As well as a fresh new look and structure, it’s the responsive design and the full integration with our new box office system that really makes the site exciting for us as an organisation. We’re looking forward to being able to give our audiences and global community a much better web experience of the London Philharmonic Orchestra, and are continuing to work with After Digital on additional features.”