In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

The new name also earned a few burns from another restaurant chain. Bob Evans, a more direct competitor of IHOP's in terms of breakfast fare, simply wrote that Bob Evans was still the same place "no matter how you flip it".

IHOP wants to be known as a place to get lunch and dinner, not just breakfast and brunch.

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release. "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

IHOb is offering special deals on the new burgers included on its menu for a limited time. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers". It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.

Texas-based Whataburger was one of the first companies to chime in on the name change.

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce".

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After lots of speculation that the new "B" stood for " breakfast ", the chain has announced that "B" stands for " burgers ". Naturally other restaurant chains had some thoughts to share on social media about the " IHOb " announcement.

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