The importance of segmentation in intelligent telemarketing

As intelligent telemarketers, we’re always looking for ways that we can improve our technique, adapt our approach to get the most out of each call and find solutions that really benefit the clients we’re calling. This customer-centric philosophy has helped us to excel in our field, bringing our team continued success and helping us to improve standards within the telemarketing industry.

However, a recent report from B2B Marketing has revealed that a surprising 25% of marketers say their organisations aren’t customer centric. What’s more, the report showed 43% of those surveyed admitted their sales teams interacted with senior decision-makers without having a good understanding of their specific business challenges.

The success that can be gained by implementing segmentation, focusing on the customer, and adapting the marketing approach are significant. Not only can segmentation help to provide an insight into the market and specific customer requirements, it can help marketers to find new opportunities, connect with their target market and take their telemarketing success to a whole new level.

What is segmentation?

Before a telemarketer picks up the phone to call a prospect, and during the call itself, they need to think about the business, market and industry of the person they’re calling is involved with. By analysing the specifics of the prospect and using segmentation to think about the various aspects of the call, marketers are often able to create a more focused marketing strategy, tailor the products and service they’re offering and even uncover new opportunities.

Segmentation allows for a more targeted approach

When telemarketers take the time to find out a little more about the prospect they’re speaking to, it gives them the opportunity to adapt their message to make it as relevant and on target as possible. It also helps to ensure that telemarketers are targeting relevant prospects and that all calls they make are to relevant businesses and individuals.

Improving your team’s success rate

This targeted approach and increased understanding of customer needs should result in a higher success rate for your telemarketing team. By focusing on the right segments of an industry, you can ensure every call you make has a better chance of hitting its mark and delivering real results. What’s more, by focusing calls on prospects that have a real interest in the products and services you’re offering, you can boost customer loyalty, drive revenue and improve your business’ marketing ROI.

By adopting a customer segmentation strategy, businesses can dramatically increase the value of their marketing, tailor their products, services and message to suit their target audience and strengthen their relationship with their customer base. To find out more about segmentation, or any other intelligent telemarketing approach, explore our site today.