I’m a doer, a thinker, a good team player – but a leader is not among the first labels I would give myself. But that’s because I, probably like many others, may have been considering leadership to be synonymous with management.

Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the media. Even then, as seasoned PR pros, we know there’s another crucial step in the pitch process.