The Courier News from Blytheville, Arkansas · Page 8

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BLYTHEVILLE (ARK.) COURIER NEWS THURSDAY APRIL t ANNOUNCING e Greatest Beer in our history IN THE MESSAGE THAT FOLLOWS EDWARD J. GRIESEDIECK TELLS THE STORY BEHIND OUR FINEST QUALITY LIGHT LAGER BEER AND HOW IT COMES TO YOU AT NO EXTRA COST. Presenting Our President... We at Griescdicck Bros, have been brewing beer for over 150 years. But this is my first experience with writing an advertisement. So I hope you'll read on while we tell you about what we feel is the greatest beer in our \ history. Starting back in Stromberg, Germany, in the middle x 1790's there were Griesediecks brewing beer. And over the years we have held fast to all that is great in brewing traditions. With them we have combined, regardless of cost, all that is sound in modern scientific methods. Artful Care and Loving Skill... Great beer is brewed with the heart as well as the hands. And today's brewmaster must have a scientific education as well as a sound background in the old-world ways. We think our GB brewmaster, Edward J. Vogel, is just such a man. A graduate of the U. S. Brewing Academy; five-time winner of the Schwarz Technical Award— for outstanding contributions to American brewing; and co-author of "The Practical Brewer," he really knows how to make beer. And twenty years of experience He behind this latest and greatest of all the beers he has produced. Brewing Great Beer Demands the Finest Hops Beer is only as good as the hops that go into it. So I have asked Ed Vogcl to tell you about the kind of hops we are using in GB today. "Few people realize how important a part hops play in making their beer more flavorful\ truly pleasing. For hops contribute a subtle taste and delicate flavor that makes great beer enjoyable, that's why we use only carefully selected, top-quality hops in GB. Actually we could buy hops for a third as much as we do. But they cant match the quality standards we demand" For the Heart of GB the Best in Barleys! Because barley is the heart, and body of good beer, we use only the best. Here's how Ed Vogel talks about it. "Beer, like a good cake, can be no better than its ingredients. And the choice barleys we use in GB give it the creamy white head and clear golden body good beer should have. That's because we use a high proportion of costly Two-Row Hannchen in GB. This more expensive barley is rarely used in popular priced beers. But because it makes GB better in the bottle and the barrel, we use it. Actually, next to the care and skill used in brewing, ingredients are all-important. That's the reason behind our careful, and costlier, use of only top-grade ingredients for GB." B««r Ageing Comptiison Day* JO— < _•_«&—: Full-Aged for taste, Not Aged in Haste Ageing is one of the answers behind our finest quality GB. But this too is a subject near and dear to Brewmaster Vogels, heart, so I'll let him tell you about it. "Many people have suggested that we cut down the ageing time on GB. But 1 strongly feel, and my associates agree, that our unhurried ageing cycle means a better beer. We actually age GB twice as long as many popular price beers, and some higher price beers. We could make more — cheaper — but we dont intend to. Because slow and natural ageing is the secret to mellow flavor. And extra ageing helps give GB its softer taste" GB is a Genuine Light Lager Beer! To those who know beer, ingredients are all-important. That's why no artificial substitutes are ever used in GB. And it's also one of the reasons behind our exclusive GB yeast culture. As Vice President Raymond W. Peters puts it: "We built a special $IOO,OOO yeast culturing room for our own exclusive use. It's one of the few tn the industry. Most breweries buy commercial yeast. But I feel we need a really uniform product to insure a uniform tasting GB. It means that each and every glass is just as smooth and mellow as the last. And it's this same grand taste in every glass that so many people comment on in GB. Producing an exclusive yeast strain is more expensive. But well worth it, we feel, for the extra quality it helps give our product." * GB-A11 St. Louis Helped Taste-Test It! .Like anyone else busily making a product the very best they know how, we brewers can get too close to our own opinions. This is why we took extra-special care in testing GB. Industry experts, nationally-known brewmasters, our own personnel, and our wholesalers—all contributed their expert opinion and judgment. It was unanimously favorable. So after we were convinced that GB was the finest beer in our history, we wanted the reaction of the people who would be the final judges—you and your friends. After months of surveys and testing, we are convinced, because you told us so, that GB is the ideal beer for the taste of today. We would be happy if you'd try it soon. It's brewed the old-world way. FOR THE ORIGINAL Mot. MIWIRY oe. IT. LOU* MO.