Media from an economic perspective

The media, with its multiplicity of means of printed journalism, radio, television, satellite channels and information exchanged by computers, faxes and mobile devices, has now become a public oversight authority on the one hand, and a tool for shaping opinion. the public and its industry, and the public alike, on the other hand.

In the West, there are thinkers who hollers from time to time, expounding their people, pointing to the place of disease, even if they have not yet succeeded in finding solutions that fit human nature and requirements.

One of them is Jerry Mander, an American thinker who was horrified by what he had achieved as a result of 15 years of publicity and public relations, the effects of television as a human-destructive media. A book in which he called for the elimination of television called (four discussions to cancel television) through which he was able to refer to the dangers in this strange device, and his opinions were the result of a real experience of the nature of His work in the field of media, which allowed him to observe the deviant influence of the media in this world, inevitable or avoidable.

The appeal of television exceeded all limits, becoming an addiction to which many communities of people surrendered, and television entered the factory and the store, accompanied travelers in their vehicles, and hikers on their outings, until it became permanent companion who doesn't get bored . A lot of people liked to eat in front of the TV screen, to help them eat and eat as much as possible, so that in America they launched this way of eating (TV food), which indicates People eat their meals while watching TV; As they surrender their feeling and their sense of programs not know how much they ate and drink.

There is no doubt that television and other media have serious effects on the economy of the individual and the community, as it is already a commodity that is not cheap, and its selling gives a strong impetus to consumer media and system Consumer.

These effects include:

First: The media is the first step towards extravagant consumption:

The media is a strong consumer is a catalyst for consumerism, with the confidence of most viewers, and with programmers specifically designed to guide and directing the public and pushing it to consume.

Families with such means may feel that since they pay for it, they will feel that they have moved on to a new stage in a new way of daily life, and as long as the first moments of ownership of the media are accompanied by a payment of Money is not easy for most families throughout our Muslim homeland, it means training these families to break into the sphere of extravagance, which seems the most important feature of this chaos that knows no balance between Right, duty, the most important, the important, the necessary and the perfectionist. The acquisition of television and video, or one of them, has been said to be a clear signal that the family has moved beyond the limits of the economy of living, to indulging in the consumption fever that commodity producers are circulating and spreading.

Second: Television advertising and increase consumption:

Television advertising evokes appetite, call for adventure, sometimes invites adventure, opens new doors in consumption, helps to devise types of goods that were not previously known, and are not there It is needed, so producers are inspiring viewers of the urgent need for this or that commodity.

The main task of television advertising, says Jerry Mander, is to get people to keep buying permanently through constant work to get the money to buy, and because television is the device.

Invented to penetrate the skin barrier through its direct intervention in reshaping human sensations and creating more appropriate sensations for overconsumption.... So, the ad was only found to provide people with what they didn't need.

"Personally, I've never encountered an advertising man who openly believes there's any need for 99% of the consumables that fill the airwaves, newspaper and magazine pages..”. says Mander..