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Thursday, April 24, 2008

Around The NHL: Round 1

Think about the following the next time you hear ESPN bash the NHL for having lower TV ratings than some obscure sport or cable show. 20% of NHL markets are located in Canada where ratings "don't count" including some of the most storied franchises in the league. Isn't it ironic that the "worldwide leader" conveniently ignores the fact that the NHL is popular and highly viewed in Canada? If Montreal plays Detroit for the title, there's a good chance that the Stanley Cup Finals will be watched by more North Americans than the NBA Finals or the World Series. Something tells me SportsCenter might not mention that.

It was a very encouraging opening round for the NHL from a ratings standpoint. Obviously, this is all relative as Versus still hasn't cracked a 1.0 rating yet for any individual team, but the percentage increases are still noteworthy.

Versus averaged a 362,958 viewers (0.4 coverage rating) for 26 games in its coverage of the NHL Playoffs first round, up 26.7% from last season's 23 opening-round games, which averaged 286,476 viewers (0.3 coverage area rating). The net also gains in male demos 18-34 (+66.8%), 18-49 (+65.6%) and 25-54 (+67.4%). Flyers-Capitals Game Seven Tuesday night was the net's most-viewed game, averaging 682,000 viewers and a 0.7 coverage rating.

In addition to the Flyers Game 7 win the following games earned a rating of .5 or higher for Versus: Game 7 of the Flames/Sharks series, Game 5 of the Predators/Red Wings series, and Game 7 of the Bruins/Habs series.

The ratings for RDS in Montreal are simply mind-boggling. Here are the numbers for the Montreal/Boston matchup:

Keep in mind, RDS only reaches 2.6 million households. Canada lists its TV ratings in terms of viewers and not households like in the United States, but even still, these are amazing figures.

In addition to the French telecast that's shown on RDS, this series was broadcast throughout Canada in English on CBC. Game 7 on CBC drew 2.070 million viewers. So, in Canada alone, 4.1 million people watched the Canadiens beat the Bruins. That's 4.1 million people watching a first round NHL game in a country of ~30 million people. Think about that. The series averaged 1.501 million viewers on CBC, which means the series averaged a total of 3.2 million viewers in Canada alone. Impressive.