Many experiences rarely seem to last the right amount of time. Vacations feel too short, meetings seem too long, and bad dates never seem to end. A new study in the Journal of Consumer Research finds that simply categorizing ...

Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must ...

Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotional ...

From doing yard work to finishing up the last few classes required for a college degree, consumers struggle to get things done. According to a new study in the Journal of Consumer Research, the way consumers think about deadlines ...

Are environmental and social problems such as global warming and poverty the result of inadequate governmental regulations or does the burden fall on our failure as consumers to make better consumption choices? According ...

Ask any parent raising kids in today's fast-paced society and chances are they would agree that there are only so many hours in the day. Recognizing a need for help, many businesses now offer traditional caregiving services ...

As their moral perspectives change, disillusioned churchgoers find it increasingly difficult to remain associated with their church, yet many also find it difficult to leave. According to a new study in the Journal of Consumer ...

Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family. Suddenly, you find yourself purchasing an expensive shirt ...

Graduating from college is an important life event often attributed to being smart and working hard. Many people celebrate this milestone achievement by buying themselves an expensive gift or taking a dream vacation. A new ...

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of control ...

Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.