Bridgestone Americas Launches New Performance-Focused Brand Campaign, the purpose of this campaign is to prove that Bridgestone Americas Tire Operations (BATO) is truly a performance oriented brand. Chief Marketing Officer of BATO, Philip Dobbs said, “As the Official Tire of the NFL, the NHL and the PGA TOUR, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics. We have created an imaginary environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports.”

“Time to Perform” is the name of new campaign of BATO and as always this performance oriented company will use state-of-the-art technology in its tires. Bridgestone is very focused on its image as a Sports brand and this campaign is its practical evidence. The first series of 5 new TV commercials were telecasted on 2nd January and the next will appear on 5th February 2012 during Super Bowl XLVI on NBC. It is anticipated that new Super Bowl ads for Bridgestone Americas Brand Campaign will earn good response.

While talking about commercials, Dobbs said “From the tremendous grip provided by the ultra high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the breakthrough performance on snow and ice for which the Blizzak name is renowned, the commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most.”