Our thinking is that at one point someone pulled a prank and the prankee got really mad. To cover his/her butt, the pranker was just like, “But that’s what I’m supposed to do today. It’s, uh, April Fools’ Day.”

In that spirit, here’s a roundup of our favorite April Fools’ Day gags of 2013.

Google Nose

What does a ghost smell like? Google Nose knows. In the tradition of a long line of genius hoaxes, Google released this ad for their newest product that offers “the sharpest olfactory experience available.”

The YouTube Contest Ends

On Sunday, YouTube uploaded this clip, which excitedly explains that after a terriffic turnout, the company is ready to review all the footage (70 hours every minute over the last 8 years) entered into their “Best Video in the World” contest. They’ll announce the winner in 10 years.

Vimeow from Vimeo

The most adorable prank ever? The details of the feline takeover are outlined on the Vimeo blog. Our favorite detail is that “Following is now called Patiently Stalking.”

Sony for Pets

Another cuddly April Fools’ joke! Sony announced their Animalia line this morning, which features tech options for pets.

About our Agency

JESS3 is a creative interactive agency that specializes in visual storytelling. We challenge ourselves and our clients to push the limits of what creativity and engagement means. Our services range from UI / UX, animation, content creation and digital PR to developing large-scale installations, social strategies, data visualizations and infographics.