Selling Sponsorships At Your Golf Tournament (Part 1 of 3)

Posted by Kristen Hansen

In this day and age, it’s surprising how many golf committees don’t utilize sponsorships in a way that could get them the most bang for their buck. Which is why Hole In One International is here to help give you some great tips on selling sponsorships at your next golf tournament!

Offer a Vast Variety of Sponsorship OptionsSure, chances are you’re working on securing hole and title sponsors… but were you aware of all the other types of sponsorships that are out there? Beverage sponsors, donation sponsors (who contribute to your raffle/auction items), trade/barter sponsors, contest/event sponsors… the possibilities are endless! It’s important that after you build your sponsorship list(s) that you also build a prospect list and categorize them appropriately — you’re obviously not going to want to approach your favorite locally-owned deli to inquire about them being your Title Sponsor… although you might want to consider having them as your lunch sponsor! Having issues finding prospects for sponsor leads? Be sure to consult with individuals who are already advertising locally in your area, previous event sponsors, area chamber members, current suppliers, etc. Internet research is also valuable, as you’ll gain insight as to any new companies in your area that have opened up. Be sure to list out all of the benefits and features of each package in detail — sponsor signage is a great addition, as it will give your committee an added opportunity to sell more sponsorships!

There’s more where that came from: stay tuned for part 2 of Selling Sponsorships At Your Golf Tournament for more helpful tips. If you have any further questions, feel free to give Hole In One International a call at 800-827-2249 or email us any time!