On the
Recipients step, select the list or
list segment you want to send your campaign to. If you are sending to a segment, you can configure a new segment on this screen, or choose a
saved segment.

To proceed, click
Next or
Setup in the progress bar.

On the
Setup step, input your
Email subject,
From name, and
From email address. Select tracking tools, connect social media, and configure advanced settings from the available options. When you're finished, click
Template or
Next in the progress bar.

On the
Template step, select one of the following options to create and add your content.

The
Saved Templates tab allows you to select from any templates you've previously saved or imported.

Campaigns lets you reuse one of your recently sent or draft campaigns for your current campaign. The
Recently Sent section displays up to 25 campaigns most recently sent from your account. Only draft campaigns with content appear in the
Drafts section.

Click the
x in the top-right corner of the screen to return to the
Design step.

Once you're satisfied with your design, click
Next or
Confirm in the progress bar.

Review the
Pre-Delivery Checklist on the
Confirm step. Click
Resolve to navigate directly to the step to fix any errors that may appear. To make other changes, click the
Edit button to return to a step.
You can also view and edit the
automatically generated plain-text version of your campaign by clicking the
Edit button in the
Plain-Text Email section of the checklist.

If you're ready to send the campaign to your subscribers, click the
Send button. The
Prepare for launch modal will appear. To confirm your send, click
Send Now. Your campaign is on its way!

Tips for Designing Your Campaign

When you send a campaign through MailChimp, there are a few things you'll want to keep in mind while creating your content.

Each recipient on your MailChimp list is hidden from all the other recipients. We deliver a completely separate copy of your email to each receipent, so you can personalize your content for everyone. This also allows us to track clicks and opens.

Be sure to test your campaign before you send to your entire list. For the best possible result, we recommend sending tests to all the popular web-based email services, like Yahoo!, Hotmail, and Gmail. You can also use the
Inbox Inspector tool to preview how your email will appear in multiple clients.

MailChimp automatically includes both an HTML version and a plain-text alternative version for each of you subscribers. This ensures your subscribers view your content as expected, regardless of the email client or program they use.

MailChimp is designed to send email campaigns that contain HTML code and plain-text content. It's possible to use other types of code, but we advise against it. For example, Flash is not supported in most email programs. The best way to send Flash content is to use an
image in your campaign, and
link the image to the Flash content hosted on an external server or website.