Strategic Planning

Raising the Bar on your Company’s Strategic Client Leadership

For 3+ decades Louws has been retained by over 150 + Marketers and 480 + Advertising Agencies and to help their staffs think, produce and act upon more strategic ideas and concepts for themselves and their clients.

This has included some 150,000 students in 26 Countries and 80 cities in North and South America.

There is no other training company that comes close to the kind of depth Louws uses to accomplish its single minded objective for its clients;

Improving the Performance of Brilliant Thinking.

Corporate Marketing experience

As senior marketing counsel, brand consultant and trainer to hundreds of advertisers and marketers, Louws brings unique insights into what customer really want from their brands, how they expect to be sold to, communicated to and most importantly, how to be convinced.

In addition, since 1987, Louws has conducted, on its own dime, a perpetual deep dive research study into why customers hire and fire brands with over 500 brands annually.

It must be relevant

With the world of communications and the mediums in which they are channeled changing faster than ever witnessed in history, Louws implemented a mandatory re-evaluation and upgrade requirement of all its services every 3 years, with the help of its clients.

Case in point. Just five years ago, some 70% of all marketing communications, for the most well known brands, was communicated via TV.

Today, by observations and polling, this has flipped with almost 70% of all of a brands real time message delivery now being communicated through one or more social medium. Google, Facebook & Twitter, being prime examples.

The economy, competition, global unrest and even national dissidence towards corporations and their apparent greed and need for profits has changed the marketing landscape as we know it from as recent as 3 years ago.

Louws has kept in step with these changes, seen who’s winning and who’s lagging behind and why.

Never has there been a time in recent history that strategic planning training is more needed than now.