Author: Jesse Gee

What it is like to be an Entrepreneur? Everyone likes the idea of being an entrepreneur; you are your own boss, you get to work as per a schedule of convenience, you can work from home or office, and you get to jet-set around the world. But being an entrepreneur is not a bed of roses. Presented below are 3 top things that anyone who wants to launch a start-up should know about being an entrepreneur. Effectiveness is More Important than Looking Pretty It is important to have a proper…

Hiring the right people for the right job is one of the most important things you can do as a business leader. “The Talent Masters: Why Smart Leaders Put People Before Numbers” by Bill Conaty and Ram Charan is in my list of must-read books for leaders at all levels. If you are unable to read the book right now or would like to know more about before reading then take a look at these condensed notes below: THE TALENT MASTERS 1. Talent is the edge By repeatedly putting people…

Handling Stress at Work: What can be done? Stress is one of the most common ailments affecting the general populous of the world. The intense competition and the hectic pace of life have resulted in stress in individuals from all walks of life. This is especially true in the case of business leaders and entrepreneurs. They have to attend to a million things, all at once, and that can take a heavy toll on the mind as well as the body. So what can be done to handle stress at…

Why Set Goals? Setting goals helps us achieve what we desire of life and become a success. It helps us maintain our focus and keeps us motivated till we achieve life’s aims. Goal Setting Tips Some of the benefits of setting goals are mentioned below. Goals enable us to see what is important and sieve it out from what is everyday life. When we are able to understand what is really important, then we automatically tend to have increased focus and clarity of thought, which in turn permits us…

For being in the solar business for over a decade, I don’t talk about the solar industry enough on this blog. In order to change that, here is the first half of a report that I put together on the residential solar market with tips for a potential solar customer. Besides being beneficial for any reader that is interested in going solar, from a marketing point of view. This is a great example of quality content. The quality of content published online every day varies from very low to very…

What are the benefits of listening to your customers? Listening is not the same as hearing. The latter is passive, whereas the former is an active activity wherein genuine attention is paid to what customers are saying. Listening can help build trust, create self-esteem in customers, and diffuse the defensiveness and tension thereby lowering resistance from them. Some of the measures that customer service executives can employ to promote listening are listed below. Offer short verbal acknowledgments like ‘Go on’ ‘I understand’ to show that you are in tune with…

What is crowdfunding? How does it work? Crowdfunding is a fairly new concept that involves small or large sum contributions or investments by a large number of individuals into a new product or idea. The concept also involves an inherent promise that investors will get first access to the product after it has been fructified. Ideas for crowdfunding can be anything from a novel gift-item, a new video game idea, to some advanced tech gadget. The main aspects of any crowdfunding project are ensuring that people get convinced about the…

The Most Successful Franchises There are certain stores, restaurants, or brands that almost everyone recognizes. McDonald’s, Taco Bell, and 7-Eleven are a few good examples. How do these places seem to be everywhere? Why are they so successful and how do they cover the country and also the globe? Franchises come with an existing business strategy, popular brand, and standardized training; all of which enable franchise owners to make full use of the demand in the market without spending lots of cash and time in establishing a brand and business.…

Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…