“Solid start” for Exclusively Electrical show

Reaction to the launch of Exclusively Electrical, which ran on 9 and 10 June at the Business Design Centre in London alongside its longer established sister show Exclusively Housewares, has been “overwhelmingly positive”, the show organisers have said.

Owner of the two events, Brooke House Exhibitions, said they closed knowing that combined visitor numbers were up, rebookings from exhibitors had hit their highest level ever and that several new initiatives affecting both shows had all received a positive response.

Exclusively Electrical reportedly attracted “plenty of good retail names from the larger stores.”

“We want to build the specialist electrical retail audience for this show and this year was a solid start,” said show director Simon Boyd.

Will Jones, sector director at BHETA (the British Home Enhancement Trade Association), said: “All the retailers I spoke to were positive and in the main upbeat about the show and appeared reasonably optimistic about market conditions. They appreciated the efforts the shows are making to get suppliers thinking ahead to their key sales period.

“Retailers want to know they can order at the shows for delivery at the end of October ready for the festive build up to Christmas. June is a perfect mid-year opportunity for buyers to firm up and confirm their Christmas offers and look ahead to the spring/summer season next year.”

Feedback so far from BHETA members exhibiting has also been positive, according to the organisers, with the quality of buyers, the addition of Exclusively Electrical and the new show initiatives gaining widespread approval.

“Overall, another great show which attracted some very senior buyers and executives from the UK’s leading retailers. It was also good to hear that a number of exhibitors had taken more orders than last year,” commented Jones.

“Exclusively Electrical is a long term investment for us and there is a lot more for us to deliver to our exhibitors in this area, particularly in the specialist electrical market,” added Simon Boyd.

“The world of retailing is changing quickly and the shows must, like our exhibitors, think ahead to new ways of editing and presenting products that will appeal to existing and potential visitors.

“We will be listening to what our exhibitors and visitors have to say and watching the progress of the market carefully in the coming months.”

Next year Exclusively Electrical and Exclusively Housewares will take place on Tuesday June 14 and Wednesday June 15 at the Business Design Centre in London.

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