2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!! Or, pull up your knickers and get to work. Here’s what you need to do, no matter what: The Basics Psychographic targeting? Awesome! Machine learning for search? Cool! Unless your creative is crap, your landing...

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds...

Update: I wrote this article in 2015, but I thought with the new year right behind me that I should update it with all the learning I’ve received on the subject of post-mortems. I realized, in retrospect, that I left one key tip out that I make sure to include in all my post-mortems. So,...