Browsed byMonth: August 2008

Speculation is rife as to why Microsoft has decided to purchase GreenField Online, on online research company. The answer seems to be it that it was really after Ciao, a leading European shopping comparison website that has a large community of follower who shop and leave reviews on the site. This is due to the fact that Microsoft is really planning on selling off the Online Survey division (which incidentally contributes pretty much most of the revenue Greenfield makes) while…

An interesting post on Whooah.biz recounts the story of Glenmorangie, a Whiskey maker in Scotland who managed to seize the day and make turn an unfortunate situation around. Here’s the story: Scotland Glenmorangie distilleries found that they had accidentally mixed the wrong sort of whisky. Faced with a dilemma they come up with a clever campaign; they used a direct mail marketing to ask for an official pardon and sold the whisky as a collectors item. The campaign generated a…

It was with interest that I read a post by Seth Godin about his Policies, Biases and Conflicts. To tell you the truth, I wasn’t really concerned about whether he had any commercial bais in his posts. I consider myself intelligent enough to distinguish between an empty recommendation and real praise for a product or service. However it was interesting to watch someone who in my opinion really manages to keep his blog purely about ideas and concept trying to…

I finally received the news that I’ve sucessfully completed all the requirements for my MBA. It’s been a great ride and I thank all the professors at Heriot-Watt for everything I’ve learnt. In retrospect I could have done better in some subjects, but considering I held a full-time job, kept busy in my free time, and had a son in the meantime, I’m pretty please with what I’m achieved. I also now have justification for owning and running this blog…

I came across some interesting information for anyone wanting to create a business plan. Whether it’s to take to your bank or just to firm up your ideas, it’s a step-by-step guide that can help you build up a meaningful plan. Here’s the information from BusinessLink: A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success…

I popped out to get my lunch from Subway today and saw an amazing example of an organisation going out of their way to bend to their customer’s whim. Here’s what happened: The girl in front of me asked for a “Veggie Patty” Sub. The person behind the counter inquired if she was vegetarian and when the girl confirmed she was, he help up his hands and asked her if should would like him to change his gloves. When she…