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It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J. MORE

Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Canva is an easy, free, (and pretty darn fun) image creation tool. Canva. MORE

I was going to write about several tools but I think I will break it down. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. That said, here’s the secret to these articles that I don’t want you to know: I blog about my favorite tools so that I never lose them. Twitter Keyword and Hashtag Auto-Follow. MORE

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Shortens URLs , so you don’t have to visit bitly , tinyurl or some other site to shorten them yourself. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Hootsuite / Seesmic. Tweetdeck. MORE

Check out the following tools that let you easily create cool animated images and video. Animated Flows If you're looking for a simple way to instruct someone on how to do something online, the following tool is super handy. 1) WhatFix. This tool is actually the one that has inspired the whole article. It is a free tool available for Windows, Mac, and Linux. Price: Free. MORE

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content. MORE

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Facebook Ads. AdReady. MORE

Video is quickly becoming a default tool for marketers around the world. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. MORE

For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. And voilá! An Example. MORE

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. How to Use Hashtags on Facebook. MORE

In an attempt to help streamline your content curation efforts, here are 11 content curation tools every marketer needs. Here are three super simple ways to start getting in the habit of curating content without being overwhelmed by complex tools, subscription fees or convoluted dashboards. 1) Pocket. Sniply isn’t a curation tool per se. What Tool Is Right For You? MORE

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights. MORE

Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Trello The perfect hybrid of an online to-do list and full-scale organizational tool, Trello is the ideal app for someone seeking a project management platform that’s easy to use with straightforward functionality. Evernote is free to use. MORE

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets. MORE

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. MORE

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. Tip #5: Measure. MORE

So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. 15) Google Keyword Suggest Tool. and Amazon.com. MORE

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads). MORE

Take advantage of free or low-cost blog tools and resources? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. Blogging Tools and Resources. Huge List of Useful Tools for Bloggers by ShoutMeLoud. MORE

Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). Are you using, or have you used of any tools not mentioned here? An infographic. Listed below are 5 free (!) Visual.ly. Easel.ly. infogr.am. Wordle. MORE

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. MORE

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Pricing: free. MORE

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. MORE

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. One way to better understand your site and more importantly, understand how search engines see your site is to use “ Fetch as Googlebot ” within your Webmaster tools account. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. MORE

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. Hootsuite’s Search Streams (free tool) : Organize influencers into lists, track what they share, and find the best influencers to partner with. 4. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. 8. return. MORE

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. MORE

There are plenty of free and easy-to-use tools out there that can make you look like a master designer! Free Color Tools. Our favorite tools are PHOTOCOPA, which allows you to upload a photo and outputs a corresponding set of key colors, and THEMELEON, a tool to design and implement a Twitter theme without leaving the COLOURLovers site. 5) Oto255. Oh, another problem? MORE

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills. Snapchat. 1) Raise awareness for a cause. MORE

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. These tools make it easy and (relatively) secure to share large files with another individual, co-workers, outside vendors, or any ad hoc group for collaboration. Here are seven of the best file sharing tools according to expert reviewers. MORE

What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. What Happens When One Page Has Two Links To The Same URL? Common B2B Link Building Questions. MORE

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. SEO Tools. Maybe. Enjoy! MORE

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can! MORE

If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. To help, I've collected 10 tools that can help you keep on top of your social media following. All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Ones that actually work. MORE

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Smart. MORE

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third? MORE

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Here''s how many marketers handle their social media strategy: Craft update. MORE

When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines. MORE

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first. 1) Remove Links From Copy. and 3 p.m. MORE

Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. What is Website Grader? MORE

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal Meta Description Length: 155 characters or fewer. 2) Facebook. You can double-check the length of your meta description and title tags with this handy tool from SEOmofo. Facebook. MORE

For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity FacebookURL. They have willingly made Facebook the owner of their relationship with their fans. MORE

Find out if the username or vanity URL you want is still available across dozens of social sites? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool. MORE

Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. Tip #1: Use common sense. Blogging Daily MORE

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So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. 15) Google Keyword Suggest Tool. and Amazon.com.

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. And voilá! An Example.

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights.

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. These tools make it easy and (relatively) secure to share large files with another individual, co-workers, outside vendors, or any ad hoc group for collaboration. Here are seven of the best file sharing tools according to expert reviewers.

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content.

Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Canva is an easy, free, (and pretty darn fun) image creation tool. Canva.

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Pricing: free.

Video is quickly becoming a default tool for marketers around the world. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Find out if the username or vanity URL you want is still available across dozens of social sites? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool.

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Shortens URLs , so you don’t have to visit bitly , tinyurl or some other site to shorten them yourself. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Hootsuite / Seesmic. Tweetdeck.

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Trello The perfect hybrid of an online to-do list and full-scale organizational tool, Trello is the ideal app for someone seeking a project management platform that’s easy to use with straightforward functionality. Evernote is free to use.

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content.

Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Canva is an easy, free, (and pretty darn fun) image creation tool. Canva.

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Pricing: free.

Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). Are you using, or have you used of any tools not mentioned here? An infographic. Listed below are 5 free (!) Visual.ly. Easel.ly. infogr.am. Wordle.

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets.

In an attempt to help streamline your content curation efforts, here are 11 content curation tools every marketer needs. Here are three super simple ways to start getting in the habit of curating content without being overwhelmed by complex tools, subscription fees or convoluted dashboards. 1) Pocket. Sniply isn’t a curation tool per se. What Tool Is Right For You?

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. To help, I've collected 10 tools that can help you keep on top of your social media following. All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Ones that actually work.

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. How to Use Hashtags on Facebook.

Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. Tip #1: Use common sense. Blogging Daily

I was going to write about several tools but I think I will break it down. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. That said, here’s the secret to these articles that I don’t want you to know: I blog about my favorite tools so that I never lose them. Twitter Keyword and Hashtag Auto-Follow.

For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity FacebookURL. They have willingly made Facebook the owner of their relationship with their fans.

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Facebook Ads. AdReady.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills. Snapchat. 1) Raise awareness for a cause.

Take advantage of free or low-cost blog tools and resources? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. Blogging Tools and Resources. Huge List of Useful Tools for Bloggers by ShoutMeLoud.

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. One way to better understand your site and more importantly, understand how search engines see your site is to use “ Fetch as Googlebot ” within your Webmaster tools account. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs.

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Here''s how many marketers handle their social media strategy: Craft update.

When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides.

Check out the following tools that let you easily create cool animated images and video. Animated Flows If you're looking for a simple way to instruct someone on how to do something online, the following tool is super handy. 1) WhatFix. This tool is actually the one that has inspired the whole article. It is a free tool available for Windows, Mac, and Linux. Price: Free.

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. Hootsuite’s Search Streams (free tool) : Organize influencers into lists, track what they share, and find the best influencers to partner with. 4. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. 8. return.

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.

Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. What is Website Grader?

There are plenty of free and easy-to-use tools out there that can make you look like a master designer! Free Color Tools. Our favorite tools are PHOTOCOPA, which allows you to upload a photo and outputs a corresponding set of key colors, and THEMELEON, a tool to design and implement a Twitter theme without leaving the COLOURLovers site. 5) Oto255. Oh, another problem?

What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. What Happens When One Page Has Two Links To The Same URL? Common B2B Link Building Questions.

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first. 1) Remove Links From Copy. and 3 p.m.

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal Meta Description Length: 155 characters or fewer. 2) Facebook. You can double-check the length of your meta description and title tags with this handy tool from SEOmofo. Facebook.

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. SEO Tools. Maybe. Enjoy!

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Smart.

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. Tip #5: Measure.