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#SXSWedu Panel: Social in Higher Ed

What is Social Media?@sholtutm social
media is about the social notthe media. People connecting to people.#edusocmedia@dolanatpsu #edusocmedia a channel thatallows for instant, unfiltered conversation,collaboration & community@spennell98 Social media is about anybody,anywhere sharing information about anything onan accessible space. #edusocmedia@gjerdery #edusocmedia is a distributed comm.platform where you control the degree to whichyou participate, tending to be more open thanprivate.@athlwulf Social media is technologies used toassist in facilitating connections and interactionsbetween people #edusocmedia Ed – Where Are We Going? 2 SXSWedu13 - Social Media in Higher #smHE

Social Media Definition: “A virtual
place where people share; everybody and anybody can share anything anywhere anytime” (Joosten, 2012, p. 6).4 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE

Why is Social Important• 95.1%
of 18- and 19-year-olds use social media, primarily Facebook on a daily basis (Salaway, et al., 2009)• 96% of undergraduates reported using Facebook (Smith & Caruso, 2010)• 43% of undergraduate use Twitter (Smith & Caruso, 2010)• 90% use mobile devices to receive and send text messages (Smith, 2010), over 1600 a month (Neilson, 2010)• 92% of college-aged students watch YouTube (Moore, 2011)5 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE

“I want reviews on colleges
from real live students who go to them.” “I want to see fun things about going to school there, school news, advice from current students. Id much rather see it on their social media site than have it clog my e-mail.” “I would love to see more links to students that currently go to the college. if I had any questions, I think they would answer more truthfully than say, an admissions counselor.” “Real information. Less fluff.” What students said12 SXSWedu13 - Social Media in Higher Ed – Where Are We Going? #smHE