CommercialLogitech G Series "Bad Mouse"

Details

Every New Yorker's worst nightmare is also every gamer's.

As New Yorkers ourselves, we're used to seeing vermin during our daily commutes. In this ad for Logitech's G-series gaming mice, we had the idea: what if, during your routine commute, you had the misfortune of encountering an end-boss type of rodent? A Bigfoot-sized, flea-ridden, smelly sewer monster?

You'd be in big trouble.

Similarly, when a shoddy mouse conks out or lags in the middle of a clan match, you're in big trouble.