When we heard that Merrill Lynch wasn’t ruling out a sale of its stake in newswire and financial information service Bloomberg LP, we had to wonder who would want it. More to the point, we had to wonder who wouldn’t. As our story explained, Bloomberg probably (though we can’t say for sure) is a lucrative enterprise that any investor would want to profit from.

It looks like Norman Pearlstine couldn’t resist the glamorous life of journalism. After two years in the private equity business at the Blackstone Group Carlyle Group (D’oh!), Pearlstine is joining Bloomberg LP as “chief content officer,” where, as Bloomberg said in a press release, he will work with “Editor-in-Chief Matthew Winkler to seek growth opportunities for its
television, radio, magazine and online products and to make the most of the
existing Bloomberg News operations.”