K7

Company Profile

Headquartered in Shenzhen High-Tech Industrial Park (North), China Resources C’estbon Beverage (China) Co., Ltd. (hereinafter referred to as "China Resources C’estbon ") is subordinate to China Resources Beer (Holdings) Co., Ltd. under China Resources Group. In 1990, China Resources C’estbon firstly launched purified water in China and became one of the earliest professional producers of packaged drinking water, with "C’estbon" series packaged drinking water as its main products. The Company is dedicated to bringing quality products and sincere services for every consumer, pursuing excellent management, creating perfect quality and offering sincere services with food safety as the basis and customer satisfaction as the goal. The company always adheres to its brand’s spirit of providing the consumers healthy and stylish life experience.

China Resources C’estbon is also one of the main initiators and drafters of the national standard of Bottled Drinking Water. The company always provides healthy, satisfactory and high-quality products for consumers in line with the production standard higher than the "national standard", and has won the recognition of consumers by virtue of good services. Over the years, it has been certified as Famous Chinese Trademark, The Most Competitive Brand, Famous Trademark of Guangdong Province and Well-Known Brand of Shenzhen, etc.

With the principle of "Brand as cornerstone and responsibility first", China Resources C’estbon has been intensively exploring the market potential for growth, with its own brands of "C’estbon", "Jialinshan" "Mulene" and multiple famous brands like "Afternoon Black Tea" "Afternoon Milk Tea", "Fire" series authorized by Japanese companies; with product categories including purified water, mineral water, milk tea, black tea, coffee and functional beverage, etc. and 14 SKUs currently on sale. The Company is committed to providing consumers with a wider choice of high-quality products.

As a well-known enterprise in China’s packaged drinking water industry, China Resources C’estbon always shoulders its social responsibility, and firstly released the Proposal for Responsibility of China Bottled Water Enterprises in 2013 to share corporate responsibility and brand growth with the society. Since 2007, China Resources C’estbon has been carrying out such public benefit activities as "C’estbon Hundred Libraries" and "1+1 Powerful China", and as of 2016, it has donated to the construction of 171 C’estbon libraries and 26 sport classes.

In 2016, China Resources C’estbon was honored as the “Model Base for Education Projects of Chinese Packaged Drinking Water Industry”, listed in the “Top 100 Taxpayers in Nanshan District” and won such awards as “The Most Responsible Chinese Enterprise in 2016” and the “SCR Award of Chinese Food Enterprises – Responsibility Communication”.

As a well-known enterprise in China’s packaged drinking water industry, China Resources C’estbon pays close attention to vulnerable groups in society, actively carries out such public benefit activities as "Water Knows Happiness" and "Water Connects Neighborhood" for care for front-line staff and builds harmonious communities, which interprets our cause as not only selling bottles of water, but also an emotional experience of making contribution to the society.

Today, the sales network of China Resources C’estbon has covered most provinces and cities of China. In the next five years, China Resources C’estbon will maintain its inclusiveness and foresight, keep providing consumers with more surprises and experiences by virtue of brand creativity, and passing more high-quality, stylish life concepts to consumers.