This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We’ve talked about what lead scoring is, and what types of scoring are common – so today, we’re going to cover the basics of getting started with lead scoring....

This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we’re covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit...

This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How...