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Introduction
The A' Excellence in Design Competition is a freestyle design competition open to portfolio of both concept stage and realized project portfolios designed by professional designers, design studios, design offices, design agencies, design companies by worldwide.

The A' Design Award for Excellence in Design is not just an award, it is the indicator of quality and perfection in design profession, the award is recognized worldwide and takes the attention of design oriented companies, professionals and interest groups. Winning the A' Award is a certificate of excellence for designers, an important milestone in your career.

The winners of the Excellence in Design Award are provided extensive and exclusive marketing and communication services to promote the success of winning the A' Award. Furthermore, the winning designs appear on the A' best designs book which is available worldwide, this book is furthermore distributed to the high-profile magazine editors, design oriented companies and relevant parties. The winning designs are also exhibited at our exhibiton, and the best designs will be picked for the permanent exhibition. The winners appear on magazines, newspapers, webzines and many other publishing mediums.

For concept stage projects, the A' Award is an early indicator of success for the concept stage products, this lets young designers and design companies to register and patent winning products, systems and services for commercial value generation, furthermore the A' Award connects young designers and design companies to a large industry base and setups the links between the designers, design companies and the producers. The winners ideas becomes reality.

For realized projects, having the A' Award gives added value to your products and separates them from the rest of commoditized goods, it is an excuse to communicate your product to the media, a reason for press releases. Each winner design receives the trophy, published online and at our best designs book, receives a certificate and sticker templates to be attached to the products, the A' seal of design excellence is also included in the winners package, this seal is valid for the entire product lifecycle without yearly fees.

The best design porfolios are identified and best designs are selected from your design portfolio according to form, functional and emotional aspects of the product; the designs are considered for their degree of innovation, aesthetic qualities, functionality and usefulness in addition to ease of realization and realization efficiency, ergonomics and human interaction.

The Jury is composed of both Academic and Professional participants worldwide, such as chief executive officers or head designers of companies and faculty heads or professors. In addition, the A' Award features the focus group jury, which is composed of ordinary people to normalize the scoring by eliminating the bias on aesthetics and form sections, the votes of Professional, Academic and the Focus Group are weighted to determine the final result.

Benefits
Learn more about the winners' benefits here. To learn more about winners' services here. And check the contents of the winners pack here. As a brief summary, your best designs will be published, you will be provided many PR-Services, and a designer from your studio or you will be invited to our gala nights, your works / or portfolio will be exhibited in our exhibition and you will get your designs published. Furthermore we will provide Design Mediation services in order to connect your company to other companies. We will actively be searching for prospective clients for your design studio, and we will present your porfolio to these clients only (Your PDF portfolio will not be visible to others, it will only be visible to prospective design buyers who are registered to designmediators.com).

What to Present?
The Excellence in Design Award, different from other design award categories do not consider a single design for judging. Your professional design portfolio will be evaluated as a whole. You must submit your porfolio, and your best 5 designs. You can send your existing designs from your porfolio or submit new designs. There is no time limit about when these designs were created.

Awarding Criteria
The portfolios of the professional participants are judged by our criteria that checks five key points: 1. Originality: Does your portfolio have a unique / individual design style with a distinctive personal vision and language in design i.e. are your works original and unique and different from the existing designs of other designers. 2. Consistency: Do you have a developed style of design that is commonly visible in most of your works. 3. Depthness: Are your designs well developed, do you make research before coming up with your designs, finding best practices, ergonomics details, material studies etc. when applies. (especially applies to industrial design portfolios) 4. Innovation: Do you find a new way to design, get inspired or be creative? Did you develop your own style (for example for artists) or technique? 5. Presentation: The way you present your designs and the overall composition of the portfolio. Furthermore, each of your designs will be evaluated by the jury based on the different category that they might be part of.

Eligibility
To be eligible for this award, you should be a design professional or part of a company that practices the design as a profession (professional designers, design studios, design offices, design agencies, design companies, creative agencies etc.). Other companies are not eligible.
Young designers, freelancers, students, architects, fresh graduates, young artists under 35 are not normally eligible. Only a single entry is allowed each year. Only a single entry per division/studio is allowed each year.

Aims and Visions
The Aim of the Excellence in Design Award is to attract the attention of media and big-players to professional designers by means of creating publicity and dissemination and also to seperate the real talents from the rest of the actors in the design world by honoring them with a prestigious award.

No Further Fees
Unlike some other design awards and competitions, you are not obliged to make any further fees for winning the award and everything listed in the winners benefits will be provided free of charge.