Had we known what we were doing, we would have not named it research, wouldn’t we?And that is how it works, actually. Everything originates from research. Everything starts where ideas start: some genius together with a little bit of insanity. Creativity, innovation in design and innovation in its strict and pure sense, have always been crucial objectives. The research, the creative perception of the design team as well as the careful market observation are aimed at creating Imec collections. The birth and the development of a collection is the result of thousands of flashes of inspiration and intuition. Travelling all around the world, looking for stimulus in trendy areas, matching creation with hints of revolution, reinterpreting tradition, studying and developing colours and styles in details cause Imec to become and act as a reference point in the industry, while being, at the same time, often chased after.