Kahuna

…with advancing the marketing mindset from automation to personalization. Recently, I had the opportunity to work with marketing automation platform Kahuna to create a modern marketing blueprint (registration required). Its foundation is four core pillars designed to personalize customer engagement…

…library of apps or can build their own. Kahuna partners with McFadyen The customer engagement platform announced a new strategic partnership with McFadyen Digital. The collaboration will create a fast-track accelerator program for incorporating the Kahuna platform into the Mirakl online marketplaces…

…opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. Mobile marketer Kahuna adds Locales tool for language and location targeting Apr 6, 2016 by Barry Levine Including its previously released Intelligent Events, this is…

…how Einstein is helping to power their Marketing Cloud. Point solutions are also getting into the game, as witnessed by mobile marketing company Kahuna’s recent repositioning away from being a mobile marketing company and doing an overnight transformation into an AI-powered cross-channel marketing…

…responsive to accepting an offer to test drive a new Audi on a Saturday morning that you would be at other times. Other mobile marketers, like Kahuna, LeanPlum and Swrve, similarly offer triggered messaging. Addamine pointed to a deeper analytics in his company’s platform that is closer to mobile…

…customer journey. Marketers must learn how customers are evolving, and also how AI can help. As part of my work for marketing automation company Kahuna, we developed what we refer to as “The 5 Ws”: Who: Target people who express intent, rather than broadcasting to a segment or all subscribers.…