Gianluigi Longinotti-Buitoni

Former President and CEO of Ferrari North America

Author, Selling Dreams: How to Make Any Product Irresistible

Marketing maven and veteran CEO Gian Luigi Longinotti-Buitoni, Ph.D. has led some of the world's most prestigious consumer products companies. His broad experience in banking, luxury goods and branded products, along with his comprehensive international business perspective serve as the backdrop for his presentations, where Dr. Longinotti-Buitoni reveals how he transformed products like Ferrari into irresistible brands.

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Rave Reviews About Gianluigi Longinotti-Buitoni

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I was most impressed with Dr. Buitoni's talk, not only because it was a compelling presentation of a new business paradigm, but also because it perfectly addressed the audience: concise and to the point, without hesitation. I would certainly recommend Dr. Buitoni for any speaking engagement. He is charismatic personality, and socially at home with any group of people, be it top management or students.

With a refreshing, creative and eloquent style, Dr. Buitoni teaches the essence of Dreamketing - the key to unleashing success for businesses, products or even people. * Contact HWA today to find out how Dr. Buitoni can tailor his speech to your event. ...

With a refreshing, creative and eloquent style, Dr. Buitoni teaches the essence of Dreamketing - the key to unleashing success for businesses, products or even people. * Contact HWA today to find out how Dr. Buitoni can tailor his speech to your event.

Gian Luigi is well known for his great success at Ferrari North America, where he was CEO from 1992 to 2000. During that time Ferrari sales in North America increased by 80%. He saw Ferrari as "the ultimate factory of dreams" and after a far-ranging analysis of high-end marketing and business trends, he developed the concept of "DreamMarketing." Prior to joining Ferrari, he was an executive in his family's European company, Industrie Buitoni Perugina (makers of Buitoni brand foods and Perugina luxury chocolates). He was also CEO of Polo Europe, a division of Polo Ralph Lauren Corporation from 2000 to 2003. He was appointed for his broad base of experience in luxury goods and branded products.

In his book, Selling Dreams: How to Make Any Product Irresistible, Dr. Longinotti-Buitoni exposes the fact that doing business is no longer just working. Doing business is a way of living and acquiring knowledge. Selling Dreams expands business to include the way companies and people could live to their fullest, searching for eclectic knowledge, developing oneself through art and culture, exploring the senses, and creative emotions of both a company and an individual. All these changes demand dreams. In a world where people are branding themselves, Selling Dreams shows companies as well as individuals how to become irresistible.

Gian Luigi Longinotti-Buitoni is currently CEO of LIFE Corporation, a High-Tech company designing and producing wearable computers or apparel and accessories with communication, social-networking, entertaining and measuring capabilities. He is also the former founder and CEO of Goal.com a Media company, providing the best international football coverage on the web and mobile.