Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Car rental continued to post healthy growth in 2019 in both transactions and value sales in Germany. Car rental companies, like many other companies in the travel industry in Germany, are directly benefitting from the fact that Germans overall are ...

Following a sales decline in 2018, airlines bounced back in 2019, returning to positive sales growth. In terms of both passenger volumes and flight sales, low-cost carriers (LCCs) was by far the fastest-growing area in airlines in Germany in 2019. ...

Lodging recorded another year of positive growth in 2019 due to the growing number of overnight stays in Germany by both international and domestic travellers. By most accounts, positive growth was evenly distributed across the many lodging types ...

Holiday planning is slowly changing in Germany. Traditionally, German consumers tended to book an extended, planned holiday once a year, booked at the beginning of the year with a trusted travel agent from a trusted brand in the traditional ...

Booking behaviour was undergoing change in Germany at the end of the review period, reshaping the travel market. While German consumers still save and plan ahead for an extended holiday they may take once a year, more consumers are taking shorter, ...

The long, warmer-than-expected European summer in 2018 had an overall positive effect on tourism flows in Germany and elsewhere. During the summer months, consumers took more spontaneous travel opportunities, often weekend city trips, for shorter ...

In 2019, in-car entertainment volumes decreased significantly, and are expected to continue to decline under persistent pressure from substitute products, particularly smartphones. Amidst the declining trend, the main theme shaping the demand for ...

Volume sales of computers and peripherals declined in 2019 in both retail and business terms. Volume sales are set to decrease further in the forecast period, with shrinking demand for printers, tablets and desktops in particular. When comparing ...

In 2019, home audio and cinema volume sales continued to fall, with further decline expected in the coming years. All products recorded shrinking unit sales in 2019, with hi-fi systems suffering the most. Home cinema and speaker systems is suffering ...

Home video in Germany recorded increasing value growth but declining volume sales in 2019, with the value performance expected to remain better than the volume performance over the forecast period. The maturity and lengthening replacement cycle of ...

Imaging devices as a whole continued to decline in volume sales terms in Germany in 2019, with no reversal of this trend expected in the forecast period, as the cannibalisation of cameras by smartphones continues apace. With smartphones sales ...

The 5G auction finally ended in June 2019, decided in favour of the operators Telekom, Vodafone, Telefónica and 1&1 Drillisch. The 5G developments will not only shape the whole country’s infrastructure when it comes to digitisation but will also have...

The rise of streaming services was having a double-edged effect on portable player sales at the end of the review period. On the one hand, it is disrupting the “traditional” portable player industry, as portable players are not really needed any more...

Following the excitement and hype surrounding wearables in 2014-2016, when the products were predicted to reshape the way consumers integrate electronics into their lives, the sheen wore off from 2017, with volume growth rates slowing significantly ...

The ageing of the German population as well as the increasing awareness among older people of vision problems and their treatment are working in favour of eyewear products. In 2019, value growth in contact lenses and solutions was positively impacted...

The eyewear market in Germany once again recorded a positive performance in 2019. Year on year, the public awareness of visual impairments and sight defects is increasing in Germany, which is helping the market to continue developing. Fashion trends ...

Germans’ eyesight has been deteriorating – with increasing rates of vision impairments within the population, with over half of the population suffering from presbyopia, almost a third from myopia, and nearly a quarter from hyperopia in 2019 – with ...

Significant numbers of consumers buying sunglasses in Germany are mainly driven by fashion reasons, as people, especially youngsters, perceive sunglasses as a fashionable accessory rather than an item that protects their eyes from harmful UV light. ...

Bags and luggage recorded another healthy performance in 2019, with further positive volume and value growth. Current value growth was slightly faster than volume growth as unit prices continued to edge up due to innovations such as tech-enhanced ...