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Opdracht You have been asked by hyves to investigate the use of social media (think here hyves, Twitter, facebook, YouTube, Flickr, etc., and perhaps even ) by 40+’ers – Their goal is to make their offer more attractive to that group Interview 4 people between the ages of 40 and 65 about their use of social media* to find out if they use social media: – If yes then what, how and why? – If no then why not and what alternatives do they use? Use the results of interviews to make a persona (see format at the end of this presentation) of a 40+ user of social media Use this persona to recommend to hyves how they might attract more 40+’ers to their offer *You can interview two (one per team member) of your parents and perhaps two of their friends or neighbours

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Persona Archetype based on patterns discovered during field studies Represent different types of user Not actual people but with goals and behaviours that allow you to use them as your “proefkonijnen” when trying to develop positive user exepriences Slide 17

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Example persona Slide 18

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Opdracht You have been asked by hyves to investigate the use of social media (think here hyves, Twitter, facebook, YouTube, Flickr, etc., and perhaps even ) by 40+’ers – Their goal is to make their offer more attractive to that group Interview 4 people between the ages of 40 and 65 about their use of social media* to find out if they use social media: – If yes then what, how and why? – If no then why not and what alternatives do they use? Use the results of interviews to make a persona (see format at the end of this presentation) of a 40+ user of social media Use this persona to recommend to hyves how they might attract more 40+’ers to their offer *You can interview two (one per team member) of your parents and perhaps two of their friends or neighbours