MIAMI, FL – June 16, 2009 – ZDirect, Inc., with
its leading ZMail eCRM/electronic
marketing platform optimized for the hospitality industry, has been
awarded a patent for its unique, dynamic content communication
technology.

US
Patent Number 7,523,167 B2 protects processes for dynamic content email
generation when data from multiple profile sources and inventory
elements are
combined in an automatic process eliminating the need for manual labor
in
sending out highly targeted messages of relevance and compelling travel
offers
to create immediate hotel room conversions.
Now a hotel can deal much better with the age old concern of
“perishable
inventory” by using this incredible technology to fill up need periods,
and offer
greater value to attract more repeat visits from its loyal customer
base.

"We sought the patent protection because we believe we've developed the
most effective eCRM/electronic marketing platform that is helping
revolutionize
the way hoteliers market their properties in the 21st century, “said
ZDirect, Inc. CEO Hayes Thomas.
"This patent is proof of our ability to bring needed innovation to
the Hotel Marketing Industry."

ZMail is entirely Web based. Clients can design messages, manage art,
create
mailing lists and manage their entire marketing campaigns online. The
system is
easy to use and generates polished, professional messages that create
bottom-line conversions that can be measured on-demand 7x24/365.

About ZDirect

Based in Miami, Florida, ZDirect, Inc. is the
preeminent provider of electronic
marketing and eCRM solutions for the hospitality and resort industry.
For
ZDirect’s product offering, the company takes email communication
technology to
a whole new level of effectiveness by giving hotel managers a powerful
way to
impact relationships with their previous guests and inquiry base.
ZMail’s suite
of tools empowers professional property managers to streamline their
entire
electronic and CRM marketing efforts. With ZDirect’s patented ZMail
technology
and expertise, hoteliers are able to centralize all their databases,
send
“intelligent,” targeted, highly personalized emails to their guests and
subscriber list, and when they book, automatically send pre-arrival and
post
departure emails. The ultimate goal: convert leads and previous guests
into
long term loyal customers. The result is new revenue captured, stronger
customer loyalty, expanded customer base, and increased return on
investment
through the reduction of traditional marketing costs via measurable
electronic
marketing.

ZDirect
is an Enterprise Email Service Provider
(ESP) specifically for Hotels and Resorts and the ideal solution for
management
companies that require cutting edge features, solid integration and
professional services.