The startup raised the funding from Dileep Bhatt, president of downstream operations at JSW Steel Ltd, and Milind Chaudhary, director of Sea Global Services Pvt. Ltd, it said in a statement.

The company will invest the funds in research to build technology and infrastructure, and bring on board clients for its software-as-a-service product for businesses.

The Bengaluru-based company was founded in February by Ranjan Kumar, an IIT Kharagpur alumnus, and Bharat Singh, who heads the engineering division at Entropik. Kumar has previously worked with CitrusPay, ITC, ONGC Ltd and co-founded a startup called Red Castle, where Singh was vice president of technology.

The company has built a patent-pending technology called Chromo, which predicts users' emotions based on their touch/swipe gestures on a smartphone, a digital wearable device, or Internet of Things (IoT) sensors. This non-intrusive method allows businesses to understand how their consumers feel about their content and product. Based on insights gleaned from these sources, businesses can then trigger relevant recommendations and notifications.

"Smartphonesâ€¦ have outnumbered the human population and we are only scratching the surface. IoT, likewise, has started peaking globally as a data source," Kumar said in the statement.

Entropik is looking to raise another round of funding after four to six months to commercialise its technology. It will also hire experts to build the team.

Machine learning is fast emerging as an area of interest for both investors and corporates. The past few months have seen a number of funding deals involving machine learning startups.