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Up until now, you’ve been able to get by with basic listings. But the market is changing, and if you want to sell homes in 2019, you’re going to need stronger real estate listing descriptions. Here are 5 tips to get you started.

Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make up 36 percent of the buyer pool, thus making them the largest homebuying demographic. Guess what? NAR breaks down generations into age groups that no real demographer uses. For instance, they claim that Millennials are age 37 and younger. It is commonly agreed that Millennials…

Easy Agent Pro is busting out the crystal ball, dusting it off and gazing into it deeply to divine who you’ll be working with next year. When we’re finished, you’ll be raring to hit that 2018 business plan. In the meantime, who are the 2018 homebuyers? Who are 2018 home sellers? The two types of homebuyers in 2018 If you thought “liars and really-good-liars” when you read that, think again. According to NAR, the typical homebuyer is 45 years of age, married and earns a median household income of $88,800. That means these buyers are members of Gen X, despite…