If you think you're drowning in advertising with the Star Ocean: The Last Hope ads you're seeing all over this fine network of Web sites, you ain't seen nothing yet.

The above picture shows an escalator of Square Enix advertising power. In Hong Kong's popular shopping district Causeway Bay, this Star Ocean 4 escalator drives the point home all the way up (or down): you need to buy this game, too.

Siliconera says that the whole ride is scattered with LCD monitors showing a Star Ocean: The Last Hope trailer. What a huge marketing push. This seriously rivals some of the big pushes we've seen in Tokyo's Akihabara.

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