NEW YORK—Being funny is hard. You either have it or you don’t. In this week’s
Bold Face: Such a Comedian,we feature three stars for whom comedy just comes naturally. Luckily, looking great in a pair of sunglasses from the likes of Marchon, Safilo and Maui Jim also comes naturally to these funny folks.

On a somewhat more serious not, the whole concept of content marketing seems obvious doesn't it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. In
Getting Beyond Content Marketing Hype find out why that simplicity can be deceptive and why it may not instantly rocket your business ahead of the competition.