In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss actionable ways to improve your photography business.

Specific topics of discussion include the following:

-Make sure you have a professional headshot of yourself up on your website, and in your marketing material.

-Proofread your material. This includes your website, business card, etc. The service Grammarly will help you with punctuation and proofreading, for example. Or, you could look for an English teacher, or an A student who’s passionate about writing. If you want to be a better writer, then read as well.

-Try not to be a gear hound. The gear does not make the photographer. Learn how to be a people-person. Also, consider renting or leasing gear and trying to make great pictures. Publish your phone number for people to contact you. Also, if you put a form on your website, respond quickly. Time is off the essence when responding to potential clients.