Really? I give location and context and the Why of the message. I make sure that every message is unique (unlike the code I changed in a certain once-prominent US firm's three-letter operating system) as well. I clearly know nothing and shouldn't be in the profession.

really? i think you might be mistaking exception logging for quick debug lines, like when a certain line isn't being hit for some reason and you just want to quickly know if it does hit. you would clearly delete these quick messages before checking in. No need to get so dramatic ...

It's loads of fun, especially when you have dedicated chillers and sufficient power for everything. However, as you come to the realization that your C-level execs negotiated forever contracts for keeping data and servers spinning with no common outage windows, consolidation/virtualization becomes difficult and eventually the reality distortion field collapses and you're out on the streets with everyone blaming you for the failure, despite your ability to run modern services with stone knives and bearskins.

Plus, you don't have that all-important "Cloud" buzzword for them to throw around!

"Froth" as in lots of bubbles? One little bubble collapsing wouldn't necessarily blow out the rest, unlike a singular bubble.

Or "Froth" as in "frothing at the mouth" (from insanity and/or rabies)? Given the silliness, this is equally applicable.

From having worked on a trading system in the late 80s, I know that investors (and traders) at the retail level work at a gut level and would see market moves very shortly after news items would tick across on the Reuters feed. I would argue that this article is intended to be like spraying valium into the zeitgeist for the inevitable collapse. If they can grab mindshare with this "foam" concept, they may very well be able to isolate failed IPOs to companies (without real profit) in limited segments.