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Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort-suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.

The Nike Air Classic BW basically is the first Air Max, renamed only. The short form BW stands for "Big Window".
This sneaker was significant for the modern classic sneaker as it's Air-Unit-Technology and the rearward transparent part was revolutionary.

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