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Just imagine a world without Social Media, just a couple of years back it didn’t even exist and today it has become a giant Marketing platform for many businesses because of its wide range of users and how they are addicted to social media. Now brands have got a suite of powerful channels for engagement and elaboration of their products and services. And everyone is glued to

Digital Marketing is equally important as any other main-stream marketing field in 2017. Everyone wants a piece of the digital marketing space. While all industries are vying to make it big in the digital marketing space (and rightly so) they can’t go with the same strategy and philosophy for every vertical. A fashion brands strategy should be different than a fitness brand or activewear products. Let’s focus

Hospitality and Travel are one of the most customer-centric industries. With the advent of social media and smartphones, these industries have seen a sea-change in consumer interaction and buying behavior. Let’s look at a few statistics A survey by eMarketer found 51.8% are using their mobile/tablets to complete travel bookings – a figure expected to rise to 86.4% by 2019 ThinkWithGoogle reports 49% of all hotel searches

A lot goes into opening a restaurant. Right from décor, great service, delicious menu to helpful staff, but gone are the days when just advertising in the local newspapers and handing out leaflets was enough to make you a local brand in the restaurant industry. Nowadays digital publicity plays a big role in promoting and sustaining your business and building it into a brand. A lot of

Google has since its inception focused on customer intent. Over the years it has implemented many changes and continues to do so to align its search and advertisements to customer intent. Today, as Google has moved out of our desktops or laptops and entered the mobile world, the reach and amount of searches too have grown and will continue to grow. In the year 2016 alone, there

Hashtags came into limelight with Twitter and took center-stage with Instagram. Today, Instagram is synonymous with hashtags and vice-versa. But how do you know what works? How do you know what hashtags to use and how do you even identify the right ones? However with hashtags being so popular the real question that you should be asking is how to be in the top posts when

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Don’t you wish you could convert every customer who left your site mid-way, abandoned items in the shopping cart or filled up the details but never came back to the site? This is the truth of today’s online world. With everything available on the fingertips, not much holds the attention of the prospective buyer. Remarketing helps to get these customers on-board. What is Remarketing? Remarketing is

Nobody needs an introduction to YouTube. It is everywhere and most importantly it is the second largest search engine after Google. Today, a simple search on YouTube will make you realize that it is much more than just music and be watching funny videos. However, Youtube is one of the most neglected social media channels for brands. Only 9% of small business users in the USA use

Instagram is one of the most actively growing social networks in the past two years. It is a photo sharing app that took over the social networking world by storm, when it was launched in October 2010. It has helped many businesses and brands go viral. Here are a few facts to be considered about Instagram Instagram had nearly 1 million users in the first two months

Twitter is one of the top 10 popular social channels that a brand should be on. Though it has not grown exponentially like Instagram or WhatsApp, it is growing nevertheless. Twitter has a different set of audience and focus and hence the strategies used to increase traffic too should be different. Twitter has started revolutions and it is a channel that brands should take seriously. If this