Lincoln Road is an iconic pedestrian and retail district, located in the heart of Miami Beach, Florida. Created in 1912, by developer extraordinaire Carl Fisher, as the 5th Avenue of the South and reimagined in the early 1960s as a grand pedestrian boulevard, by local architectural luminary, Morris Lapidus -- Lincoln Road is far and away the most walkable, urban half mile in southeast Florida.

By The New Tropic Creative StudioThe WhereBy.Us Creative Studio helps clients big and small engage locals, through campaigns that use creative marketing, storytelling, events, and activations to build community, conversation, and impact.

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