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Apple Takes Offense to Samsung Ads in Galaxy Nexus Lawsuit

Paul Lilly
Feb 13, 2012

Page 1 of 10

Apple isn't letting up on its relentless legal attack against Samsung in the which the Cupertino company is continually attempting to have certain Galaxy devices banned in the U.S. and abroad. It's been a largely unsuccessful campaign so far, though Apple remains undeterred as it fires off lawsuit after lawsuit claiming Samsung is infringing several of its patents. In a lawsuit filed in California, Apple takes aim at the Galaxy Nexus, the world's first Android 4.0 smartphone, and cries foul over Samsung's recent ad campaign mocking the iPhone.

"Whie Samsung sells products copying features that make the iPhone distinct, Samsung has simultaneously embarked on an advertising campaign designed to tarnish Apple and mock its consumers for considering Apple's products distinctive and, for that reason, valuable," Apple wrote in a court filing, according to
The Register
.

Newly unsealed legal documents reveal that Apple is hyper-confident it will ultimately prevail in proving that Samsung's Galaxy Nexus infringes on at at least four Apple-owned patents, but claims Samsung rushed its Android 4.0 smartphone to market to capture share from Apple that will be difficult to win back

"Even worse... the full harm to Apple cannot be calculated, making it impossible for Apple to be compensated by money damages," Apple said.

Samsung's response?

"We continue to assert our intellectual property rights and defend against Apple's claims to ensure our continued innovation and growth in the mobile communications business," a canned statement from Samsung reads.

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