Austria: Ugly WWF campaign

In Vienna and eastern Austrian regions, an “ugly” fish draws pedestrians’ attention to really ugly facts: overfishing threatening marine resources and the livelihood of more than 800 million people who depend on fish for food and income.

Rolling boards call for sustainable fish consumption and promote the possibility to conveniently order the new Seafood Guide via text message. The Seafood Guide supports consumers in making a responsible buying decision. Europe is the biggest market and importer of fish and seafood worldwide. More than half of the imports come from developing countries. Hence, European consumers can contribute massively to make global fisheries more sustainable.