What I found highly interesting was that the archived teleconferences were available for purchase some with price tags as high as several hundred dollars and available to buy as MP3 download or burned to a CD and mailed to you.

When you have a teleconference, don’t consider it a one time event. Take some time to archive it back on your website like Lorman has done, offer it free to prospects, or even offer it for sale on your website. You may find a brisk business in your “after-event” media that may surprise you.

Even if you don’t want to sell access to your previous teleconferences, an online archive that can be downloaded to portable media players or to computers will allow others to preview the quality of your teleconference events potentially raising attendance at your next teleconference event. Think about it the opportunities for your teleconference marketing are endless!