INSIGHT-X

Our customer research is designed to deliver insights, not just numbers. Understanding women is complicated. That’s why Brand X spent 3 years testing different research methodologies to determine the most effective techniques for generating insights into female consumers. We use predictive research to help you understand your most profitable customers – not only now but also in the future- so you can optimize for today and innovate for tomorrow.

We focus on:

Predictive Research

Primary Research

Secondary Research

Syndicated Research

Proprietary Female Consumer Segmentation

WORK WITH THE FOREMOST AUTHORITY ON FEMALE CONSUMER RESEARCH

Brand X is recognized as one of the foremost authorities on female consumer research. We have our finger on the pulse of the female consumer. When you work with us, you have access to our extensive experience, expertise and intellectual capital to help you truly understand what your female customers prefer and like.

BRAND X EXPERTISE:

Over 3,000 women-focused research projects across the globe.

3 years of proprietary research on the best methodologies to uncover insights about women.

Only women-focused firm to develop syndicated women’s research that uncovers pet peeves.

Only women-focused firm to create a predictive analytics process appended to market shifts in the women’s market.

Only geo-based social media buyer persona that exists on the market.

Proprietary process to understand the customer of the future.

Put our experience to work for you. Better outcomes are a direct result of better research.

NEXT GENERATION RESEARCH

The research methodology you choose will have a huge impact on the quality of the insights you uncover. At Brand X we use next generation research to keep up with the quickly changing female customer. We’re constantly innovating new ways to better understand female consumers. We offer a wide variety of research services designed to uncover who your most profitable customers are, where they are, and what they want.

Our proprietary research methodologies uncover the needs of female consumers by focusing not only on how they are the same but how they are different, so you can customize your approach to different segments. We do all of this by tapping into powerful research methodologies like netnography, virtual reality, facial coding, geo-based social listening and more.

Learn more about our research methodologies by visiting X-Labs.

UNDERSTAND THE CUSTOMER OF THE FUTURE

Position your brand to take advantage of new opportunities and market changes. Be proactive rather than reactive. Brand X helps you win business from the customer of today as well as the customer of tomorrow. We use our extensive database to monitor the latest trends, societal shifts, and technological advances to measure how they affect where, how and why women shop. We can help you better understand the challenges and opportunities of today and the days ahead.
Learn more about our predictive research by visiting Future-X.