The Secrets of Amazon.com

The Blueprint of Amazon.com

35 Tips & Tricks to use on Amazon.com

In the ever-growing world of online shopping, there are a lot of big e-tailing sites, but there’s only one true giant: Amazon.com. Amazon offers millions of items for sale in most major product categories.

Amazon got its start selling books. In fact, in its early days the site billed itself as the “World’s Largest Bookstore.” That was a bit disingenuous, as Amazon didn’t (and doesn’t) physically stock all the books listed on its site. And can a company that doesn’t have a bricks-and-mortar presence accurately call itself a bookstore? Whatever the case, Amazon quickly became (along with Barnes & Noble and Borders) one of the top three booksellers in the United States and most definitely the largest Internet-based bookseller.

If all you know Amazon for is books, you’re in for a real treat. That’s because today Amazon is more than a bookstore. (Their new slogan is “Earth’s Biggest Selection.”) The site offers merchandise in dozens of different stores and aims to be your one-stop–shop for all your online purchases. That it can be—plus you can use the site for all manner of non-shopping activities, as you’ll learn in this Book