07.24.15

Grail Collection

The Grail Collection truly meets the definition of a grail; an earnest pursuit, something that is sought after. The Concepts team was tasked with challenging their past work, and earnestly pursuing a collection that will rank among the most sought after Nike SBs in their archival collection.

From tedious hours spent drafting packaging, to hundreds of re-worked design elements, the Concepts team focused every effort to make the Grail theme come to life.

The Grail Collection truly meets the definition of a grail; an earnest pursuit, something that is sought after. The Concepts team was tasked with challenging their past work, and earnestly pursuing a collection that will rank among the most sought after Nike SBs in their archival collection.

From tedious hours spent drafting packaging, to hundreds of re-worked design elements, the Concepts team focused every effort to make the Grail theme come to life.