This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.

Social Media Management Resources

Organizations generally aren’t very good at social media.

Few understand the medium well enough to actually make it a productive part of their marketing plan. While many will just tack the duties on to some other marketing position, there is room if you take the time to learn the platforms, understand basic marketing, and practice making your case for why people should hire you to handle their social media accounts.

Read this post first, because there’s opportunity in using social media to connect with consumers and other businesses (which usually pays MUCH better.)

Kissmetrics:Social is heavily about numbers and this site will help you build that kind of focus.

Helpful Info

Seth Godin: Your job is all about finding and connecting with communities, and that’s Godin’s thing. Check out his TED Talk on the topic here and the (very short) book here.

You’ll need to learn multiple platforms, but especially LinkedIn if you’re interested in B2B. You should also get familiar with schedulers and other tools, as well as paid advertising options on multiple platforms.