Suunto life story is a web-based data bank linking customers, their experiences and suunto-products in an easy to approach format. While the site offers opportunities to share exciting adventures between suunto-owners it’s also meant to work as basis for the truest customer-oriented advertisement to the letter. The site is built to repay each uploaded story with a sweetener meant both to lure the customer in to participate and to enhance the brand value. Our team consisted of Joska Heikkilä, Eveliina Rummukainen, Noora Pajari, Emma Haikonen and myself.