How Lianna A started their logo design journey

Company name

Lianna Alvarez LLC

Overview

I am a residential Realtor in Las Vegas, NV who is building up my name branding of my real estate business. Keep in mind that my company name is also my personal name. I am looking for a logo that is versatile and can be marketed towards a high end buyer, as well as, a medium end buyer. My business is based on customer service and driven by referrals. I am open to a variety of ideas but definitely want something clean and professional. Also, I will be looking to use this logo as a basis for all of my other marketing materials including flyers, postcards, etc. and please keep in mind printing costs. I will give as much feedback as possible in order to help facilitate the process. Thanks!

Tell us a bit about who you are and the people you reach

My target audience is typically 30-50 yrs old, median income of $100k-300k, family or investor and typically have some type of college degree. I market to both sellers and buyers. I have split markets that are to locals but then also to overseas investors- which is why the importance of clarity and legibility.

Requirements

Please feel free to be creative with your idea within reason. I am not a big fan of cliches so please no Las Vegas references nor houses. Also, please keep it to two colors in order to keep printing costs down as I am a new business and it needs to be transferable to a number of medias.