In a video message, Sugar said: “It’s going to be a wonderful day without that nutter clogging up Twitter with his nonsense.”

Having agreed to “stop tweeting, writing, broadcasting and just generally running off at the mouth for 24 whole hours”, the next charity target is that Arsenal fan Morgan will wear the shirt of arch football rivals (and Sugar’s former team) Tottenham Hotspurs all day if £50,000 is raised by 8am Friday (24 March).

Many have already pledged thousands, including This Morning host Holly Willoughby, whom Morgan says promised £1,000, and former Spurs man Gary Lineker, who upped the shirt-wearing stakes to all day with his £2,000 donation.

Should you wish to contribute, JustGiving page Shut Up Piers can be found here.

Morgan silence and thousands for a good cause? Perhaps 2017 is looking up.

Image: Rex Features

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Amy Swales

Amy Swales is a freelance writer who likes to eat, drink and talk about her dog. She will continue to plunder her own life and the lives of her loved ones for material in the name of comedy, catharsis and getting pictures of her dog on the internet.