Stakeholders: Microsoft Windows Devices Group

My Role: UX Designer (Seattle, WA),

Team: 1 UX Designer (Seattle), 1 Marketing Manager

Duration: 2 Months

Industry: Transportation

End User: Urban Residents

CHALLENGES

Developing an adoptable and flexible transportation model that can challenge the ownership transportation model

Differentiating our solution from multiple competing companies

Research

USER NEEDS

Increase quality of urban life by reducing traffic, parking congestion and air pollution

Simplified access to flexible and efficient mobility options

BUSINESS GOALS

Create a solution to disrupt the automotive industry

Develop and visualize a story that would compel Ford to adopt the prototype/solution and purchase Microsoft devices

Research

Personas

Storyboards

DESIGN/MANAGEMENT PROCESS

Industry and Competitive Research

Requirement Gathering

Create user personas

Consistent meetings and touch points with stakeholders

Wireframe: Sketches-Hi Fidelity

Visual design for prototype app and pitch deck

This project required a significant amount of context in order to create a compelling case for mobility as a service. Therefore, I did extensive industry and competitor research to create a realistic storyline and prototype that Ford could easily adopt and implement in the near future.

Sketches

Low Fidelity Wireframes

High Fidelity Wireframes

High Fidelity Wireframes

OUTCOMES

Peaked customer interest and strengthened existing partnership

Prototype and pitch deck has been used as a template for future engagements with other transportation companies