Inner Branding Creates New Value—Nitta

New Year’s Top Interview: Nitta President Mototsune Nitta In 2015, Nitta Corp. (TYO:5186) marked 130 years of business. Today, only those companies that continue to create value survive, said Nitta President Mototsune Nitta in an interview with Japan Rubber Weekly. Over the next 50 to 100 years, the company’s three main aspirations are to create new businesses and new products,…