Social Media Marketing 2014 Does My Business Need It?

http://social-media-diy.com In 2014: Does my business need Social Media Marketing? YES. Starting with three very important reasons: S, E and O (SEO). Also business social media marketing is needed for Branding, Content Marketing, Customer Service, PR, Sales, Marketing and more.

4.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Social media refers to the interaction of people in which they
create, share, exchange and comment on content among themselves
in online communities and networks.
…Social
Media is "a group of Internet-based applications that allow the
creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful
sources for news updates through platforms such
as Twitter, Facebook, and Google+
Wikipedia, http://en.wikipedia.org/wiki/Social_media

8.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Business is no longer just a media user:
Business is now a Media Publisher
Who is a Media Publisher?
YOU are.

11.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
73% of online adults now use
a social networking site of some kind.
Facebook is the dominant social networking platform in the number of
users, but a striking number of users are now diversifying onto other
platforms.
42% of online adults now use multiple social networking sites. In
addition, Instagram users are nearly as likely as Facebook users to check in to
the site on a daily basis. These are among the key findings on social
networking site usage and adoption from a 2013 survey from the Pew
Research Center’s Internet Project.
http://pewinternet.org/~/media//Files/Reports/2013/Social%20Networking%202013_PDF.pdf

12.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Baby Boomers, those born between 1946 and 1964,
are increasingly active on social media,
especially on Facebook.
In August, 2013 the Pew Research Center on Retirement released a
report with some fascinating statistics on social media use among
those 50 and older:
• 60% of people in the 50 – 64 year age group, which is most of the
boomer population, are now on at least one social media site.
• Facebook is by far the most popular social media site for this age
group.
• Baby boomers spend 27 hours per week online, which is two hours
more per week than those who are between 16 and 34.

15.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Content Marketing: Tell Your Story
Content marketing is an umbrella term encompassing
all marketing formats that involve the creation and sharing of content in
order to attract, acquire and engage clearly defined and understood
current and potential consumer bases with the objective of driving
profitable customer action.
Content marketing subscribes to the notion that delivering information to
prospects and customers drives profitable consumer action. Content
marketing has benefits in terms of retaining reader attention and
improving brand loyalty.
http://en.wikipedia.org/wiki/Content_marketing

16.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Social is the Key to SEO, by Matt Cutts of Google
http://youtu.be/2jYJV9zHy04
Google+ Authorship in 2014: You NEED It
https://plus.google.com/authorship
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557
Google+ Business in 2014: You NEED It
http://www.google.com/+/business
Ways to Get Links and Social Shares
SEOMoz Whiteboard Friday
http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday

17.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Steps to Getting Started in Social Media for Business
I.
Create the Basic Business Social Media Profiles
Facebook, LinkedIn, Google+, YouTube Channel, Twitter, Pinterest
II. Optimize the Profiles with SEO keywords
III. Be sure to include a link to your website in each profile
IV. Include visually interesting graphics for each profile
For Branding, Telling Your Story and Engaging Your Viewers
V.
Your first status updates can be links back to pages on your website
VI.
Remember Business Social Media Best Practice
80% helpful hints, useful information and tasteful humor (just for fun!)
20% sales/marketing
VII. Set a goal for adding Status Updates and stick to it!
VIII. Use a tool like Hootsuite https://hootsuite.com to save time

18.
Social Media: Does My Business Need It?
Presented by Dorian Karthauser
www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
Need Social Media Marketing Assistance or Training
at Affordable Pricing?
Contact Dorian at Social Media DIY 866-241-7474
Serving Dallas-Fort Worth and the US
Based in DFW and Made in Texas