There is a huge gap in the market at the moment, where Asian clothing is just being mass produced without much thought going into the design element of the outfits. It seems as though most designs are either being designed in China or India without the thought of whether the western public will like this. The huge shock was when I realised that the Asian fashion industry here in the UK is actually three years behind that of China and Japan.
Goodorient created as an international fashion hub. Meaning that no part of the world will ever be out of tune with where Asian fashion is at. Hope The USA and UK should never be behind Asian fashion in China, Japan or India as they are the leaders. We did this by creating an experienced team of global talent and decided to endorse it under one umbrella. This way, people will know that Goodorient is showcasing the latest traditional designs in the Asian fashion industry.