Related links

Faculty Profiles

Bertini, Marco

Associate Professor of Marketing Management, ESADE

Marco Bertini is Associate Professor and Department Head of the marketing subject area at ESADE (Barcelona, Spain). He completed his doctoral studies at Harvard Business School, and was previously on the faculty at the London Business School.

Marco’s research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for marketing science (including the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research and Marketing Science) and management practice (including the Harvard Business Review and the MIT Sloan Management Review). His teaching, speaking engagements and advisory work similarly focus on the challenge of designing and implementing a proper strategy to generate revenue from meaningful differentiation.

Recently, Marco was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organisations are managed and led.” Prior to this, he was nominated for the Business Professor of the Year Award, a global competition of the Economist Intelligence Unit, and recognised by the Marketing Science Institute in the United States as one of the most promising scholars in the field.

A native of Italy, Marco also lived in Australia, the United States, the United Kingdom and, now, Spain. For more information, please visit www.marcobertini.com.

Marco is a leading expert in pricing strategy. He combines extensive executive education work with practical commercial experience across a range of industries and geographies. At London Business School, he leads the popular Pricing Strategy elective in the MBA, Executive MBA and the Sloan Fellowship curricula, and teaches in the Customer Focused Marketing and Market Driving Strategies weeklong executive education programmes. Marco’s research focuses on the psychology of firms' pricing decisions.

After gaining two bachelor degrees from the University of Melbourne, in Economics and Commerce and in Political Science, Marco completed a Master in Business Administration at IESE Business School in Barcelona. He then completed his doctoral degree at Harvard Business School, winning an HBS Graduate Fellowship and becoming an AMA-Sheth Foundation Doctoral Consortium Fellow and ISMS Doctoral Consortium Fellow. His papers have been published in the leading marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science, as well as in influential practitioner magazines such as Harvard Business Review and Business Strategy Review. He has been invited to give presentations at key conferences organised by the Association for Consumer Research, the Institute for Operations Research and the Management Sciences, the Society for Consumer Psychology, and the Society for Judgement and Decision Making. Finally, Marco’s work often appears in the media, with recent citations in BusinessWeek, CFO Europe, Expansión, Financial Times, Marketing, Strategy+Business, The Times, and Wall Street Journal.

Marco is frequently a keynote speaker on pricing issues and has extensive corporate training experience with large corporations such as Air Liquide, BBVA, Boston Consulting Group, British Telecom, Ericsson, Exxon-Mobil, GlaxoSmithKline, Havas, H&M, IBM, Merck, Pfizer, Sun Microsystems, Telenor Group, and Vodafone. He has also worked as a consultant on projects for Arrow Electronics, AstraZeneca, Chevron-Texaco, DeBeers, Procter and Gamble, and the Miller Brewing Company.