Friday, December 12, 2014

MAILLE BRINGS AMERICA’S FIRST-EVER DIJON MUSTARD BOUTIQUE TO NEW YORK CITY

NEW YORK, December 8, 2014 – Award-winning French brand Maille has set the Dijon mustard standard for more than 265 years. Today, just in time for the holiday season, Maille announces the opening of America’s first shopping experience dedicated to Dijon mustard: The Maille Mustard Boutique in New York. Located at 185 Columbus Avenue (at 68th Street) in a landmarked building on Manhattan’s iconic Upper West Side, the boutique is Maille’s fourth globally and its first outside Europe. A must-visit destination for New Yorkers and visitors alike, The Maille Boutique features more than 20 mustard variations – never before available in the U.S. – including Mustard on Tap and unusual gourmet mustard flavors; its signature cornichons; a selection of vinegars and oils; as well as accessories for the kitchen and the table. Customers will find the perfect delicacies to suit every palate, beautifully packaged to make superb gifts for discerning food lovers.

Along with the launch of this novel boutique, Maille introduces another first: the Mustard

Sommelier. Much like a wine sommelier, The Maille Mustard Sommelier will assist customers in

discovering the varieties that best suit their tastes, as well as suggesting food pairings to

complement the product flavors. Having trained with the company in Dijon and Paris, Pierette

Huttner will serve as Maille’s U.S. Mustard Sommelier and will be based at the new flagship

unprecedented level of refinement and sophistication while bringing the Maille mustard heritage,

traditions, and flavors to life for our American customers,” said Pierette Huttner, Maille’s U.S.

Mustard Sommelier. “In addition to inspiring New Yorkers to think of and experience mustard in

new ways, The Maille Boutique in New York offers appealing gift options for all personalities and

occasions.”With a sleek layout adorned in Maille’s signature black and gold colors, the chic and contemporary boutique is anchored by a custom-designed Mustard Bar where complimentary samples will be offered daily to encourage experimentation and discovery. Customers can taste audacious flavors such Mustard with White Wine, Parmesan and Basil; Mustard with Dijon Blackcurrant Liqueur; and Mustard with Fig and Coriander. Product prices range from $9 for a 3-ounce jar of flavored Dijon mustard to $99 for the 18.6-ounce refillable stoneware jar of Black Truffle and Chablis Mustard on Tap, a limited edition product for the holiday season. The brand will expand its product range in 2015, including new seasonal collections.

What a lovely selection here? For the condiment lover like myself, this is pure heaven. I always love to try different products and items like Maille that have been around for centuries. It is amazing to me that this company started in 1747!! I need to try the Parmesan and Basil flavor very soon!

My photo of the Mustard on Tap, from the 2013 Taste of France show

The heart of the boutique’s offerings is its exceptional variety of Dijon mustards, most notably

Mustard on Tap, a unique offering readily available for the first time in the U.S. Filled to order in

reusable stoneware jars, Mustard on Tap is served from an authentic French ceramic pump. The

Maille Boutique in New York will feature five varieties of Mustard on Tap including White Wine;

Chablis; Sauternes; Wholegrain Chardonnay; and Black Truffle and Chablis. Once purchased, the

beautifully crafted jars can be refilled at the boutique at a reduced cost.

How gorgeous are these refillable stoneware jars? I have to get the fabulous color below, it is just so lovely! Who would ever think mustard would be so classy? When it is from France, there is no doubt that it will be as classy as possible!

“The Maille Boutique showcases ‘culinary couture’, from go-with-everything gourmet classics to
exclusive creations in line with seasonal trends,” said David Lowes of Maille. “Many New Yorkers
and Maille fans have visited our Europe-based boutiques and are some of our most engaged and
loyal customers. Now, with The Maille Boutique in New York and with The Maille Boutique Online
coming soon, we are delighted that they, along with those who have yet to discover the brand, will
have complete access to a wide array of Maille products, which were previously only available
abroad.”

The Maille Mustard Boutique in New York is open Monday through Saturday from 10:00 A.M. to
8:00 P.M. & Sunday from 11:00 A.M. to 7:00 P.M.

In the near future, Maille will also launch The Maille Boutique Online, which will make all of the
products sold at the New York boutique – including Mustard on Tap – available to U.S. consumers
for nationwide shipping.

All images and text are copyright protected 2009-2019. All rights reserved. Please feel free to contact me via my profile if you wish to use any photography. I will advise in the post if photos or text is from another source. Thank you in advance.