For those who don't know or care, Campaign (AKA Champagne) is Britain's weekly ad-tabloid, charting the simultaneously hilarious and earth-shattering ups and downs of the ad business. One of the unspoken rules of Campaign is that if you have a photo taken to appear in it, you must look serious. I mean really fucking serious. Well we wouldn't want anyone thinking that people in the ad business were chancers, living on wit and guile alone, would we? So most people end up with a mug shot that looks like the photographer was waving a week-old turd under their nose at the time. That makes these great images by Andy Whitlock even more funny.See the full set here.