A better way to get face-to-face with your US clients

There’s no substitute for being there in the room with a client – especially if your products are complex. We’re enabling one UK-based software company to stay close to its US clients and grow a US presence, without the usual cost and headache involved in hiring a US worker.

The dilemma: maintaining relationships at a distance

This is a UK-based software company that develops software for the pharmaceutical industry. With a growing US client base, the UK team is making more and more transatlantic flights – to manage sales and help clients to get the most from the software. It needs a long-term answer – a cost-effective way of establishing a permanent presence in the USA.

Our solution: a permanent US presence

By hiring a US employee on the company’s behalf we’re enabling it to maintain and build relationships for its growing client base in the US. Our service has included:

explaining US employment law and securing a US mailing address

advising on interview questions and employing the chosen candidate, including offer letter and disclosure agreements

setting the salary, managing payroll and benefits, and advising on employee options

The outcome: more business, fewer air miles

Being permanently present and available for clients in the US has quickly opened up opportunities. The company now has a dedicated US employee to focus on growth in America, backed by Alacrita’s network of industry-leading contacts. Meanwhile the UK team has more time to focus on the European market.

Business meetings in the USA: what to expect

Business first - while appearing relaxed, meetings are taken seriously, with the emphasis on closing an agreement rather than building relationships.

Punctuality - Americans arrive on time and expect the same of you, particularly in the Northeast and Midwest.

Structure - if there’s an agenda, expect it to be followed, with clear decisions and actions agreed at the end.

Pace - time counts and business is conducted rapidly, with oral agreement often reached at the first meeting.

Could your company benefit from employing a worker or creating a company in the USA? We’d love to hear from you.

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