2015 Dodge Viper GTC - Live in Chicago

The Dodge Viper GTC 1 of 1 program means you have thousands of paint choices at your disposal. Show a bunch on one car and it looks like a 645-hp Easter egg.

The Dodge Viper GTC 1 of 1 program means you have thousands of paint choices at your disposal. Show a bunch on one car and it looks like a 645-hp Easter egg.

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2015 Dodge Viper GTC - 1 of 1 Sample in Chicago

In addition to showing a rainbow of different paint options, note that the wheels are different, too. The same is true of the other side. The car shows all four available wheels to customers who build GTCs.

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2015 Dodge Viper GTC - 1 of 1 Sample in Chicago

One constant among all the customizations, the 645-hp V10 that gives the Viper its bite.

Driver's side of the car shows two more wheel options. Note also: different brake-caliper colors, too.

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2015 Dodge Viper GTC - 1 of 1 Sample in Chicago

A look inside reveals two different seat colors and styles. Again, this car is designed to showcase the flexibility the 1-of-1 Viper program offers.

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2015 Dodge Viper GTC - 1 of 1 Sample in Chicago

So what's the cost of pure customization? $95K, or 10 grand more than a base Viper. That includes a special Viper Concierge who will walk you through the process and keep you appraised as to your car's status.

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2015 Dodge Viper GTC - 1 of 1 Sample in Chicago

Click through the rest of the gallery to see 31 more photos of the "Choose Your Own Adventure" Viper.

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