I don't like the term "guru" either, and having a few, questionable authoritative figures representing a movement can be troublesome. I personally know most people who were mentioned in that report. I've been around the vegan and raw vegan communities for nearly 20 years so I've seen a lot of stuff and have spent time with a lot of interesting characters.

At the end of the day, I think sticking with plant-based whole foods, cooked or raw, is a good way to go. Perhaps it is a good idea to follow lead scientists and doctors rather than gurus who became popular by selling things.