caleb jones

The Donald Trump and Hillary Clinton campaigns had spent an estimated $150 million combined on advertisements by September of the 2016 presidential election, according to Advertising Age. It’s safe to say politics and marketing go hand in hand, especially when clear opposition exists between candidates.

But the close relationship between politics and marketing is tricky. A single marketing choice can have lasting consequences, and candidates will pay a pretty penny to avoid a choice that results in a campaign catastrophe.