It would appear that while most, well many, well quite a few, well some developers are quite talented at developing apps, they are lacking in basic marketing skills. While it cost the developer for the privilege of being in The App Store, some of them put a rather steep price tag on their apps without offering a "lite" version. (Of course I mean steep when compared to most other apps and not compared to software packages for "real" computers.)

I have several apps that I tried in their "lite" version before buying the paid version. I look at developers like Cross Match Technologies, the folks who put out the Atomic browser. The paid version is a bank-breaking 99Â¢, but they also offer a "lite" version. This is genius on their part! While I am sure many people would have just shelled out the $1 to kick the tires, by letting people try it before they buy it, this virtually assures an upgrade to the paid version.

Developers, take your lessons from Richard Trautvetter, Sr Software Engineer for Cross Match Technologies. It is a great app backed up by simply elegant marketing.

Yeah, I've spent $10 on apps only to find out an app doesn't work the way I need it to, or not as well as a competing app. There's only so much you can get out of a few screenshots and a page of text. A fully-functioning timed trial would be better, but the free versions that are currently allowed are helpful.

Most developers have a free version and a paying version that has a tad more functionalities. Isn't that just about the same as a free trial version?

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Not exactly because it forces developers to decide between offering a free version with in-app advertising or limiting features.

In-app advertising isn't a great option for security related apps such as password managers, so we chose to limit users to 10 items in the free version of DataVault. However, users don't always realize that a free version is meant as "try before buy" which leads to confusion.

Offering a full-featured trial version allows a developer to provide a complete experience with which a user can make their decision.

A good share of the paid apps are ridiculously misleading in their descriptions. Apple wouldn't make a penny off them if there was such a thing as trial versions because no one in their right mind would buy them lol Apple knows that, they're not stupid. So I'm betting the only trials they'll allow would be for the programs that are really GOOD and useful that people would buy anyway.

Every single application on the android allows a trial. About 1hr. Because Google controls the store app there is really little risk unless some guy is that desperate to root their android. I just got my first iPad and I'm starting to feel turned off by big brother.

I would have thought that a free trial period would be a very good idea, why does apple not allow it. Wouldn't it cut down on refunds when people realize they have no need for an app or It doesn't do as they say. I have bought a few apps after trying the lite versions.

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