Fox Crime Norway - The Walking Dead Season 2

Information / Credits

Fox Crime Norway wanted to 1: promote the season finale of The Walking Dead - Season 2 and 2: As a new channel in Norway, grab the attention of media and advertisors.
All on a very tight budget.
Fox Crime Norway set up a contest where you could win an iPhone, and wanted to drive the audience to their web page.
The solution:
The usual low budget way of getting people to remember phone numbers, url´s etc, is the classic tear off poster.
So - a tear off poster were made - in a true zombie way. The url was printed on the zombies´arms and legs, and the audience could tear them off.
The results:
The work was picked up by both national and international media, and Fox Crime Norway is "extremely happy with the PR created".
Hundreds of pictures were taken, and arms and legs were torn off.
The Walking Dead landing site quickly became the most visited place on foxcrime.no