TV’s Davina McCall is launching the UK children’s charity Action Medical Research social media week (21-25 January 2013). The Action DIVA challenge week will cover the charity’s women only bike rides, including fitness tips, motivation, inspiring stories and great prizes!

Next week Action Medical Research will be Tweeting and posting on Facebook all about the Action DIVA challenge. Re-tweet daily, or share, like, or comment on all five days' Facebook updates and you could be in with the chance of winning a pair of tickets* to the charity’s Dine with Davina event in November - drinks reception, three course lunch with wine, auctions, prizes, entertainment and meet Davina!

Davina, one of the charity’s most steadfast supporters, fronts the Action DIVA bike rides – just for the girls! And she once again takes to the saddle herself when she joins riders for the third Action DIVA Sussex bike ride on Saturday 11 May. Action DIVA rides are also happening in Warwickshire and Scotland during the same month.

More women than ever are getting hooked on road cycling as one of the best ways to get fit and stay in shape. Action DIVA is a cycle ride just for the girls and Davina wants as many as possible to join her. There are three routes to choose from – so whatever shape, size or cycling ability, this is a ride for every woman.

Women on the ride will be raising vital funds for Action Medical Research. Despite enormous progress in medicine, all around the UK today there are hundreds of thousands of sick and disabled children who need your help – children like Joshua (whose story you can watch at: http://youtu.be/03A7-3lOftw) born 15 weeks early and who suffered from a life-threatening bowel condition called nectrotising enterocolitis. Through medical research we can help save and change the lives of children like Joshua.

Davina says: “What better way to motivate yourself to get and stay fit than to sign up for this brilliant bike ride. By doing so, you lovely ladies will be able to raise some dosh for the most amazing charity.”

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We’ve been funding medical breakthroughs since we began in 1952 and have funded research that has helped save thousands of children’s lives and changed many more.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

tackling premature birth and treating sick and vulnerable babies

helping children affected by disability, disabling conditions and infections

targeting rare diseases that together severely affect many forgotten children.

But there is still so much more to do. Please help us fund more life-changing research for some of the UK’s sickest babies and children.

Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.

The Action DIVA series is supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com