Taco Bell is opening a Taco Bell-themed hotel

The Bell: A Taco Bell Hotel and Resort will be open for a limited time, with reservations opening up in June.

"This idea of allowing people to kind of fully experience and embrace and immerse themselves in every aspect of the Taco Bell lifestyle led us to the idea of doing a hotel," Taco Bell's chief global brand officer, Marisa Thalberg, told Business Insider.

"This idea of allowing people to kind of fully experience and embrace and immerse themselves in every aspect of the Taco Bell lifestyle led us to the idea of doing a hotel," Taco Bell's chief global brand officer, Marisa Thalberg, told Business Insider.

Thalberg said Taco Bell's experience with hosting weddings in Taco Bell's Las Vegas Cantina instructed the chain's thinking around the hotel. Since Taco Bell began hosting weddings there in 2017, more than 165 couples have gotten married at the festive location.

"We're really just creating experiences that feel like a reflection and extension of the essence of Taco Bell at its very best," Thalberg said. "Oftentimes they're born out of real consumer insights or behaviors. And I think that's what makes them very valid and very legitimate."

Taco Bell fans can book reservations at the hotel starting in June. Reservations are first come, first served, so be ready to book if you're looking for a Taco Bell-inspired vacation this August.

While The Bell is set to be open only for a limited time, Thalberg said she would "never say never" to a full-time Taco Bell-themed hotel.