Lexington Home Brands To Introduce Trump Home™ Collections In High Point

Furniture World MagazinePosted: 3/1/2007

A new brand launch is bringing affordable luxury to Lexington Home Brands. Trump Home™, featuring two full-category furniture collections, is making its debut at Lexington during the High Point Market, which runs March 26-April 1.
The Trump Home™ collection is based on the lifestyle of iconic real estate and television entrepreneur Donald J. Trump. For over 30 years, he has proven that the Trump name has both broad recognition and appeal, and the brand has branched out into such luxury products as super premium vodka, menswear and accessories.
“The Trump name has immediate global recognition for luxury and an upscale lifestyle,” says Phil Haney, president and CEO of Lexington. “The furniture collections in Trump Home™—inspired by his properties around the world—allow more consumers access to this aspirational way of living. The quality and service that are evident in all of Donald Trump’s properties and licensing programs are a perfect complement to Lexington’s long-standing reputation for superior style and brand leadership.”
“I am pleased to partner with Lexington Home Brands for this amazing line of Trump Home™ furniture,” says Donald J. Trump. “Lexington understands brands and high-end home furnishings, so this will be a fantastic partnership. It’s a beautiful group of luxurious furniture at an affordable price. I have personally signed off on all of the designs and I wouldn’t have it any other way because my name is on the furniture. That’s what the Trump brand is all about, the very best products for a person who wants to live the very best lifestyle.”
Two collections are making their debut under the Trump Home™ brand, and they encompass bedroom, dining, home office, home entertainment, occasional and a full line of upholstered product.
Westchester offers grand classic styling that is opulently scaled. The designs were inspired by the magnificent mansions and historic properties restored by Donald J. Trump.
Central Park reflects Donald J. Trump’s metropolitan New York roots and his many real estate properties in the city. The group offers a more contemporary clean take on cutting-edge designs, accented with a little Deco influence.
“These two stunning style directions will appeal to a wide audience,” says Trump. “Both Westchester and Central Park offer a look of success and status, proving that you can live richly without spending a fortune. The Trump Home™ line of furniture is the finest by far in its price range and it will be tremendously successful.”
“We are excited about this new brand launch,” Haney says. “We will be unveiling Trump Home this summer with Macy’s in New York, which is the perfect launching pad for the new collection.”
The Trump Organization
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, and product licensing and brand development. Donald J. Trump is the chairman and president of the Trump Organization, a privately held company in New York (www.Trump.com).
Lexington Home Brands
Lexington Home Brands is a leading global marketer and manufacturer of branded case goods and upholstery, with the industry’s largest brand portfolio. Well-known consumer brands include Tommy Bahama Home™, Liz Claiborne Home™, Nautica™, Palmer Home™, Bob Timberlake™, Trump Home™ and Woolrich™. LHB also markets products under the Lexington house brand. Youth brands include Bob Timberlake GrandKids™ and Lexington Kids™. Products are distributed through independent home furnishings retailers and designer showrooms. A privately-held company, Lexington Home Brands is an affiliate of Boca Raton-based Sun Capital Partners, Inc.
Sun Capital Partners, Inc.
Sun Capital Partners, Inc., is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada. In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.