New York Times – March 2008

The New York Times, 2008 Text by Denny Lee / Photo by Lalo de Almeida for The New York Times /Painting at the back by Diego de Aduriz

Scruffy galleries have gone up along the city ’s edges, most notably Appetite, an irreverent, punk-inflected gallery in San Telmo started by Daniela Luna, a feisty 30-year-old known for her shrewd eye and cool parties. On a steamy Thursday afternoon, as office workers were climbing aboard buses back home, Ms. Luna was flitting through her grungy gallery in a brown miniskirt and sparkly pink T-shirt, like a teenager in a vintage clothing store.

“My first gallery was so messy that when people came to my parties, they didn’t know if the stuff was art or trash,” Ms. Luna said, as she showed off works by Santiago Iturralde, a local artist who paints portraits of narcissistic young men based on their Facebook-like Web profiles. “We’re growing fast and furious.” So fast, in fact, that she is exporting her cheeky blend of trash art to the real Brooklyn, where she just opened a small gallery.

Her gallery will get additional exposure in Milan when the contemporary art fair, MiArt 2008, spotlights emerging Buenos Aires artists in April. Adriana Forconi, a jet-settling consultant to the art fair, was in town recently to scout for worthy galleries, and was struck by what she calls the city’s “frenetic and blissfully chaotic” pace.