Solar City

Solar City

In 2008, one-year-old SolarCity needed to come out of the gate swinging and quickly establish itself as the enabler of the everyday family to get solar power.

We created advertising that set SolarCity apart, using a combination of product, offer and a message that combined the self-interest of saving money with the community interest of using clean energy. Experimenting with different media, we settled on radio and TV advertising as the core drivers of response.