Small business owners are some of the busiest people around. They manage business strategy, monitor the budget, plan inventory, hire staff — and yes, sometimes even clean toilets. And then a new trend comes along and gets added to the mix, like online marketing. To help busy business owners tie online marketing to their on-site sales, here are a few tips and ideas.

According to Kylie Rowe, a local Reno professional who recently gave a presentation on personal branding at a Nevada Center for Entrepreneurship and Technology (NCET) event, your personal brand exists whether you like it or not. Personal branding is about taking ownership of your actions online, choosing to play an active role in your own process of unfolding, and deciding to leverage the web to build your networks in a way that supports the goals you want to achieve. It also is consistent with your life offline.

There are lots of reasons to update your website but one of the most important is to keep it at the top of the search engine results when customers or vendors are looking for the products and services you sell. Today as much as 60 percent of web browsing is now done on mobile devices, smartphones, tablets and a wider range of screen sizes. Websites that are not built to accommodate these different devices don’t display content properly, often due to incompatible motion formats like Adobe Flash.