Ivy Bridge Ultrabook Prototypes (video)

It’s a strange time to be showing next-generation Ultrabooks when the first gen aren’t available but there they were at the Ultrabook showcaseat IDF today.

Next generation Ultrabooks will run on Ivy Bridge, the 3rd Generation of the Core processor which will bring some power savings and, we suspect, cost reductions. None of the prototypes looked overly impressive and there’s no noticeable difference in size or weight so clearly the deal will be in the details. We do wonder how many customers will delve that deep. Brand and pricing will becoming very critical.