Creative

Pimms - Summerfest

2010-08-03

‘Change the perception that Pimm’s was ‘only’ for special occasions like Wimbledon and the Henley Regatta’ was Mother London’s task in the summer 2010. With the much loved character Harry Fitzgibbon Smyth and his catchphrase of ‘Anyone for Pimm’s?’ creating a backdrop of fun, with a twist of British eccentricity – Pimm’s ‘Summerfest’ was born. The sell-out event took place in Holland Park, hosted over 5,000 attendees and generated some £500,000 in PR coverage.