Abstract

As the Chinese market has become a more important part of the global film economy, the need to satisfy the target audience has become greater. The reach to the Chinese audience has increased at an exponential rate over the last few years, with the Chinese market set to become the biggest market in the world by 2017.
This study focuses on the methods that Hollywood has used to gain access to and then make the most money from the Chinese market. The question posed is “How is Hollywood Pursuing the Chinese Yuan?” To answer this, the thesis specifically looks at three case studies to show the various ways in which Hollywood has approached the issues in entering the Chinese market and how the industry has adapted to maximize profits and audience figures.