Target Launches "My Kind of Holiday" Campaign

MINNEAPOLIS-Target has unveiled a marketing campaign called "My Kind of Holiday," which will extend across broadcast, radio, in-store catalogs, digital and social media.

The campaign includes an extended Holiday Price Match policy, a new store pickup program, social-media integrations and what the retailer termed "top gifts" for the family in its statement about the program. Regarding the latter, Target cited the housewares brands Nespresso and Vitamix as "guest favorites."

As part of the campaign, Target will combine its Holiday Price Match, Cartwheel and REDcards Rewards programs to offer what it called "unbeatable value." It is extending Holiday Price Match beyond its typical seven-day window, meaning that if a shopper purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less on target.com, a local competitor's print advertisement or select online retailers, Target will match that price.

Target's new store pickup service enables shoppers to make a purchase through a computer or mobile device, and pick them up at a Target store on the same day. The retailer is also introducing a resource on Pinterest called Best.Party.Ever, a party-planning resource that is a collaborative effort with event producer David Stark.

Beginning in November, shoppers will be invited to join the campaign on Twitter at the hashtag #MyKindofHoliday.