James Liu, senior legal counsel for Philips Electronics Hong Kong Ltd, presided over the seminar. Philips Intellectual Property and Standards (Philips IP&S) is serving more than 140 licensees in China's DVD player industry, and numerous other licensees in other optical storage formats. One of the most effective patent licensing organisations in the world, it claims to have invested significant resources in building a world-wide network of offices and professional staffs to promptly serve the daily needs of manufacturers in China and their customers all over the world.