“Was interessiert mich mein Geschwätz von gestern?”

Everything is as it appears

Or appearance is everything, if you prefer. There’s a reason why McDonald’s Germany is going to start looking a little green around the gills here in the coming months, it’s going to get a green facelift. Management here wants to “reposition the restaurant as a bastion of environmental friendliness” or something.

The 40 new restaurants set to open in 2010 will be allowed to keep the golden arches, but that snappy red background in the sign will be replaced by a green one instead. The facades of the new restaurants will include natural stone and wood too. Ronald McDonald will still be allowed to hang around for a while I guess, but only as long as he’s hugging a tree. By the end of the year, more than 100 McDonald’s restaurants will be outfitted with the new design style.

And best of all, the food will stay exactly the same as it is now.

Today the sign, tomorrow the arches. McDonald’s marches on.

“More than 2.58 million people eat at McDonald’s daily in Germany, while the company employs 58,000 people.”

The state is that great fiction by which everyone tries to live at the expense of everyone else.
- Frederic Bastiat

The problem with socialism is that you eventually run out of other people's money.
- Margaret Thatcher

The whole aim of practical politics is to keep the populace alarmed — and hence clamorous to be led to safety — by menacing it with an endless series of hobgoblins, all of them imaginary.
- H.L. Mencken

It is like information theory; it is noise posing as signal so you do not even recognize it as noise. The intelligence agencies call it disinformation. If you can float enough disinformation into circulation you will totally abolish everyone's contact with reality, probably your own included.
- Philip K. Dick

Ninety percent of the politicians give the other ten percent a bad reputation.
- Henry Kissinger

Hegel, installed from above, by the powers that be, as the certified Great Philosopher, was a flat-headed, insipid, nauseating, illiterate charlatan, who reached the pinnacle of audacity in scribbling together and dishing up the craziest mystifying nonsense. This nonsense has been noisily proclaimed as immortal wisdom by mercenary followers and readily accepted as such by all fools, who joined into as perfect a chorus of admiration as had ever been heard before. The extensive field of spiritual influence with which Hegel was furnished by those in power has enabled him to achieve the intellectual corruption of a whole generation.
- Arthur Schopenhauer

German schadenfreude knows no bounds, particularly when it comes to the United States. The country loves to feel superior to a superpower like America. Yet Germany also harbors a childish infatuation with Obama — one which has little political grounding. The reasons are psychological. …The criticism of America has always been a bit infantile. One is familiar with the theory from psychoanalysis, when people talk about transference, or when suppressed feelings or emotions are overcome by projecting them onto others. It may work for a while, improving one’s feeling of self-worth by devaluing an imagined adversary. But it always falls short. Which is why the ritual must be constantly carried out anew.
- Jan Fleischhauer

Intellectuals, in the words of the writer Eric Hoffer, "cannot operate at room temperature." They are excited by daring opinions, clever theories, sweeping ideologies, and utopian visions of the kind that caused so much trouble during the 20th century. The kind of reason that expands moral sensibilities comes not from grand intellectual "systems" but from the exercise of logic, clarity, objectivity, and proportionality.
- Steven Pinker

The difference between Greek pessimism and the oriental and modern variety is that the Greeks had not made the discovery that the pathetic mood may be idealized, and figure as a higher form of sensibility. Their spirit was still too essentially masculine for pessimism to be elaborated or lengthily dwelt on in their classic literature... The discovery that the enduring emphasis, so far as this world goes, may be laid on its pain and failure, was reserved for races more complex, and (so to speak) more feminine than the Hellenes had attained to being in the classic period.
- William James

A doctrine must not be understood, but has rather to be believed in. We can be absolutely certain only about things we do not understand. A doctrine that is understood is shorn of its strength. Once we understand a thing, it is as if it had originated in us. And, clearly, those who are asked to renounce the self and sacrifice it cannot see eternal certitude in anything which originates in that self.
- Eric Hoffer

It is unrealistic to expect people to see you as you see yourself. If people reach conclusions based on false impressions, they are the ones hurt rather than you, because it is they who are misguided. When someone interprets a true proposition as a false one, the proposition itself isn't hurt; only the person who holds the wrong view is deceived, and thus damaged. Once you clearly understand this, you will be less likely to feel affronted by others, even if they revile you. You can say to yourself, "It seemed so to that person, but that is only his impression."

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