Twitchy.com, a site founded by conservative commentator Michelle Malkin, expressed outrage about Longoria’s perceived co-signing of a “prison rape joke” to categorize the debate.

To make matters worse in the eyes of many, Longoria undoing the retweet so it no longer showed up on her Twitter timeline, seemed to be an attempt to hide her original action.

“Your social media accounts are now considered an extension of yourself, so you need to be mindful of what you say and share,” says Carlos Macias, social media manager at d expósito & Partners, a multicultural communications agency.

Macias says the golden rule is to think before you tweet, and not to tweet first and then think about what you just said or endorsed. “To make matters worst, deleting a controversial tweet, like Eva Longoria this time, is more harmful than retracting or apologizing for your mistake,” Macias says.