Gucci’s new advertisement is bigger than life

Gucci collaborates with illustrator Jayde Fish again for a massive outdoor mural in New York City

In partnership with Colossal Media, experts in hand painted outdoor advertising, Gucci has laid claim to a 2,500 square foot wall in the heart of Soho in New York City.

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This venture into reviving the dying art of hand painted outdoor advertisement kicks off in conjunction with New York Fashion Week with Gucci's Spring 2017 muse, San Francisco-based illustrator, Jayde Fish. Discovered through Instagram by Gucci's Creative Director, Alessandro Michele, Fish's artworks have been incorporated as prints and beaded embroidery in the house's women's Spring/Summer 2017 collection.

The entire mural was painted over the course of 6 days. If you happen to stroll past, launch your Snapchat app for a unique geofilter created by Fish herself.

The wall will be transformed throughout the year with works of a lineup of other artists. The current mural by Fish will be up from now until the end of March. Find it on Lafayette Street, between Prince and Spring Street.