NW Valley's retail sector regaining its strength

The National Retail Federation expects consumers to remain frugal for some time, but the trade group says people are spending more than they were a year ago. The retail sector seems to be taking note.

New stores are popping up in the northwest Valley, especially in retail hubs like Arrowhead and north Peoria near Happy Valley Road and Lake Pleasant Parkway.

DownEast Basics, which opened at Arrowhead Towne Center on Oct. 9 has had steady traffic, shift leader Brooke Child said.

"Arrowhead is a place people know about," she said. "Especially on weekends, it's a pretty busy mall."

On Oct. 22, hundreds of kids, parents and collectors visited the mall for the grand opening of the West Valley's first Lego store.

The colorful shop stocks every Lego set and piece on the market. The excitement at stores in other cities has drawn lines with hours-long waits, store manager Mike Tsai said.

"It's hoopla," he said.

Lego planned a major expansion this year across North America, with 13 stores opening for a total of 50 locations.

"When there are economic problems, we do very well as a business because of the nostalgic factor," said Julie Stern, Lego brand-relations manager. "Lego is one of those toys that can be used for generations."

Just as Lego made its move into the West Valley, DownEast Basics was doing the same.

The women's-clothing store already has locations in Chandler, Mesa and Tempe. All its prices are below $60.

Josh Hendricks, who manages Arrowhead Towne Center on the Peoria-Glendale line, expects the mall to reach full occupancy by the holiday season.