A solid strategy is the bedrock of any brand and asbrand choice becomes increasingly driven by shared values and respect, whether in B2C or B2B environments, clear communication of brand promise and values is paramount. We develop internal and external brand strategies rooted in genuine brand truths for long term, sustainable success.

Experience: Unilever, Redrow, LJLA, OBG, DWF, Weightmans, Curtins

Brand IdentityCategory: Brand

A clear and differentiated brand identity is critical to guide all brand experience. Comprehensive brand guidelines (visual and behavioural) help to keep your brand on track, ensuring a consistent experience at all touch points.

Experience: Weightmans, NHS, Curtins, Redrow, Pharmaserve, OBG

Brand CommsCategory: Brand

We create clear, concise communications delivered in an engaging way. Not prone to sticking to the usual communication channels, we talk to audiences where they happen to be, be that online, in print or in the built environment.

Experience: LJLA, Weightmans, NHS, Redrow, DWF, CBRE, GVA, Peel

A solid strategy is the bedrock of any brand and asbrand choice becomes increasingly driven by shared values and respect, whether in B2C or B2B environments, clear communication of brand promise and values is paramount. We develop internal and external brand strategies rooted in genuine brand truths for long term, sustainable success.

Experience: Unilever, Redrow, LJLA, OBG, DWF, Weightmans, Curtins

A clear and differentiated brand identity is critical to guide all brand experience. Comprehensive brand guidelines (visual and behavioural) help to keep your brand on track, ensuring a consistent experience at all touch points.

Experience: Weightmans, NHS, Curtins, Redrow, Pharmaserve, OBG

We create clear, concise communications delivered in an engaging way. Not prone to sticking to the usual communication channels, we talk to audiences where they happen to be, be that online, in print or in the built environment.

Experience: LJLA, Weightmans, NHS, Redrow, DWF, CBRE, GVA, Peel

Internal Comms CampaignsCategory: Employee Engagement

Corporate behaviour and the behaviour of individual employees is having a bigger effect on business than ever before. Strong internal engagement can create a workforce of brand advocates and an energised, high performance culture to drive growth.

As business changes faster than you can blink, the only way for you and your business to stay ahead of the game is to innovate and think differently. USP have a variety of creative tools and exercises specifically designed to work with senior management teams, to help solve a range of problems across any given organisation.

Experience: Unilever, NHS, Probation Service, Curtins, Ipsen, Redrow

Environmental DesignCategory: Employee Engagement

Dull, uninspiring workplaces can have seriously negative effects on staff, and for a relatively low investment introducing visually stimulating graphics can make a huge impact. A well-branded environment extends the experience of an organisation’s purpose, values and personality to the workplace, creating a physical embodiment of the brand.

Corporate behaviour and the behaviour of individual employees is having a bigger effect on business than ever before. Strong internal engagement can create a workforce of brand advocates and an energised, high performance culture to drive growth.

As business changes faster than you can blink, the only way for you and your business to stay ahead of the game is to innovate and think differently. USP have a variety of creative tools and exercises specifically designed to work with senior management teams, to help solve a range of problems across any given organisation.

Experience: Unilever, NHS, Probation Service, Curtins, Ipsen, Redrow

Dull, uninspiring workplaces can have seriously negative effects on staff, and for a relatively low investment introducing visually stimulating graphics can make a huge impact. A well-branded environment extends the experience of an organisation’s purpose, values and personality to the workplace, creating a physical embodiment of the brand.

For an organisation to operate at its best, it needs a workforce to be performing at its best. Here at USP we work with organisations to create bespoke well being programmes across their business to ensure it is filled with healthier employees who are more engaged, work harder, and are more loyal.

Experience: Unilever

Charitable Foundation & EnagementCategory: Employee Engagement

Working with larger organisations as part of their CSR commitments, we create visual identities regarding their charitable giving, foundations and launching campaigns to staff to garner the widest possible uptake and personal commitment from employees.

Experience: NHS, DWF, Jackson Canter, LJLA

Rewards & Recognition InitiativesCategory: Employee Engagement

Appreciation is a fundamental human need and employees who feel valued in their day to day role are likely to repay that appreciation tenfold. We work on a wide range of rewards and recognition initiatives, from full operational programmes to annual celebratory events.

Experience: LJLA, Curtins, Unilever

For an organisation to operate at its best, it needs a workforce to be performing at its best. Here at USP we work with organisations to create bespoke well being programmes across their business to ensure it is filled with healthier employees who are more engaged, work harder, and are more loyal.

Experience: Unilever

Working with larger organisations as part of their CSR commitments, we create visual identities regarding their charitable giving, foundations and launching campaigns to staff to garner the widest possible uptake and personal commitment from employees.

Experience: NHS, DWF, Jackson Canter, LJLA

Appreciation is a fundamental human need and employees who feel valued in their day to day role are likely to repay that appreciation tenfold. We work on a wide range of rewards and recognition initiatives, from full operational programmes to annual celebratory events.