Real Money

CHICAGO, Nov. 16, 2016 /PRNewswire/ -- Idea Booth is proud to announce a new partnership with SimplyBe, a personal branding agency out of Chicago that will strengthen their existing offerings and capitalize growth.

Since 2008, Idea Booth, the disruptive think tank from the University of Chicago, has become the go-to creative solution transforming top brands like Nike, Walgreens and Viacom. They are now making a strategic bet on personal branding and the future of advertising.

SimplyBe is the venture of CEO, Jessica Zweig, the serial entrepreneur and lifestyle influencer who co-founded one of Chicago's top digital magazines for women, CheekyChicago.com in 2008.

After building head-turning ROI for over 100 global powerhouses such as Skinnygirl Cocktails, BMW and Nike, she set out to redefine the traditional agency and vibe, founding SimplyBe in 2014.

Zweig has received tremendous value from her own personal brand, sharing her self-made wisdom to convey authenticity to CEOs, entrepreneurs and company owners.

Individuals can hold just as much market value as a product or business.

"When you walk into a room, you want people to know who you are," Zweig said. "When people seek you out, you don't have to sell yourself, you simply just be." According to Zweig, having a personal digital footprint is a necessity and one of the most valuable things you can invest in right now.

The partnership comes at a time of major momentum and growth for Idea Booth, which has established itself as a creative leader in the industry, most recently after launching BGO (Blinding Glimpse of the Obvious) with former Digitas creative leader Mark Beeching at the helm, and acquiring UI/UX design firm, Pixl.

"After 20 years, I can confidently say there is an evolution taking place and the future in both public relations and marketing is personal branding," said Ron Gibori, Idea Booth's head of creative. "By teaming up with SimplyBe, we will be at the forefront of it to service our clients with disruptive ideas."

Zweig will continue to oversee the personal branding efforts of SimplyBe, in addition to the Idea Booth family of agencies.