Proxibid (www.proxibid.com), the world's largest, most trusted online marketplace for buying and selling specialized assets, today announced that the Company will provide live online bidding for RDO Equipment Co.'s Year End Reduction Auction, the first ever live auction webcast for RDO Equipment Co. (www.rdoequipment.com), a premier John Deere and Vermeer equipment dealer.

The event will take place Tuesday, December 18 at 10:00 a.m. central at RDO Equipment Co.'s Moorhead, MN facility, with online bidding commencing at that time via Proxibid. Buyers can visit www.proxibid.com/RDO or www.rdoauctions.com to view the auction catalog or to bid.

This live auction marks the first event for the companies under a new strategic partnership whereby RDO Equipment Co. auctions will occur exclusively in Proxibid's online marketplace. This unique opportunity enables buyers from across the globe to purchase equipment from a leading dealer via the most sophisticated and robust online marketplace available.

Buyers won't want to miss the opportunity to purchase featured items in the December 18 sale, including:

"This partnership represents a new direction for our company," said Doug Sorrelle of RDO Equipment Co. "We've chosen to work with Proxibid because we believe in providing our customers with world-class solutions. With Proxibid, we are able to reach global buyers in need of the high-quality equipment we have for sale, while leveraging the sophisticated online solution, marketing, auction consulting services and customer support provided for every event."

RDO Equipment Co. will host regular online-only auctions in the Proxibid Marketplace, the first of which will take place in January 2013. These auctions will feature a variety of equipment from RDO Equipment Co. dealers located throughout the U.S.

"We are thrilled to welcome RDO Equipment Co. to the Proxibid Marketplace," said Ryan Downs, President and CEO of Proxibid. "RDO Equipment Co. is respected as a leading John Deere and Vermeer dealer and we are pleased to have the opportunity to help the company reach new buyers through our trusted, global marketplace via this exclusive partnership."

About Proxibid

Proxibid provides asset owners of all sizes and buyers with access to the world's largest, most trusted online marketplace and selling solutions for excess inventory. More than $2 billion in inventory passes through Proxibid's marketplace annually in product categories that include heavy equipment; commercial and industrial equipment; real estate; fine art, antiques and collectibles and more.

Founded in 2001, Proxibid is headquartered in Omaha, NE. For more information about Proxibid, please visit www.proxibid.com.