Only time will tell, but it would seem that part of what will be making the housemates so uncomfortable is how tech-heavy this year's abode is. You're never more than a couple of metres away from an interactive screen.

"It’s digital and we live in a digital world very much now," says Willis of this year's house. "We’ve seen sprinklings over the last few series of them getting a certain amount of information from the outside world – very monitored and very much to cause a situation or a reaction to that."

"If I were coming in here and I saw that it was quite digital I would think, 'S***, they’re going to really mess with us.”

Big Brother: Power Trip Live Launch is on tonight and tomorrow at 9:00pm on Channel 5