Keeping it small is paying big dividends for AceTop Industrial Ltd, an experienced
plastic injection mould maker with a manufacturing plant in Shenzhen on the
Chinese mainland.

The firm claims it is famous in the mould-making industry for offering trouble-free
services to existing, new and potential customers from around the world.

"We are a small firm but our services are flexible," marketing manager
Queeny Luk claims. "Our production lines run efficiently under strict
quality control and our lead time is usually short, since we do not need to
go through many time-consuming administrative steps between various departments
before proceeding with mass production."

The company manufactures plastic injection moulds that are mainly used in
the production of telecommunications products, audiovisual devices, PIR (Passive
Infrared) security products and various electrical appliances.

However, it began operations 20 years ago producing moulds for television
cabinets, particularly 14-inch, 20-inch and 21-inch models, and has evolved
through constant investment in the latest technology.

"We brought in advanced machinery in 1991 when we moved our factory to
Shenzhen and began to make plastic finished products with our moulds when
we started receiving orders from overseas," Luk recalls. "At that
time, 70% of our production was OEM-based and the rest were in-house products."

AceTop is continuing to meet client needs by investing heavily in precision
production equipment such as Co-ordinate Measuring Machines (CMM) from Japan
that measure the accuracy of a mould, CNCs and EDMs from Taiwan, as well as
wirecut and injection machines from the mainland.

The company also provides engineering support as and when needed by customers
and also supplies high-grade stainless steel for moulds. "Customers are
welcome to monitor the entire production process," Luk adds.

Main export markets include key European countries such as Germany, Holland
and Switzerland, as well as the US, Asia, Central and South America, Africa,
Canada and Australia.

Luk notes that this year, AceTop recorded more than 20% growth in exports
in terms of product value and order volume compared with 2002. "We are
confident of receiving more orders from European buyers if the euro remains
strong and the US dollar remains weak," she adds.

AceTop, which markets its products to the mid-range sector but also makes
high-end products according to customer requests, plans to send its R&D
staff to Germany to learn more about the latest mould-making production techniques.

"We are also preparing to participate in some international-scale trade
shows to further expose our company to overseas customers," Luk reveals.
"We joined a number of large-scale trade fairs on the mainland in the
past few years and found the response encouraging, so we are hoping to build
sales this way in future."

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