CANTON, Ohio -- Hartville, Group, Inc. (OTCBB: HTVL), a provider of pet insurance, today announced it will sponsor the "World's Coolest Dog and Cat Show" a contest run by Dogster.com and Catster.com. The World's Coolest Dog & Cat Show, which began October 3 and runs through November 17, is an online contest open to any U.S. cat or dog registered with Catster or Dogster, regardless of breed. There is no charge to enter. Winners will be chosen by a vote of the more than 150,000 members of the Catster and Dogster communities. Registering at Dogster or Catster is free, and you don't even need a pet to become a member; any registered site user can stroll through the categories and vote for their favorites.

Steven Reading, Vice President of Dogster.com and Catster.com, commented, "This competition is expected to bring in thousands of submissions from the owners of the coolest dogs and cats around. As a proponent of safe, healthy and happy pets, we are excited to work with Hartville Group and Petshealth Care Plan to present this competition and introduce thousands of pet owners to the important and cost-effective insurance provided by Hartville Group."

Enter your dog or cat today! Voting has begun and continues through Nov 17th. After that, the panel of judges takes over to pick the category winners. The People will then vote and decide 'Best In Show'. Honors will be given to one cat and dog, to be announced Dec. 9th. Winners will receive prizes including a Nintendo DS(TM) game system and a copy of their recently released game, Nintendogs(TM), Target gift cards, Dad's pet foods, a photo shoot with New York Dog or Hollywood Dog magazine and a personalized copy of Dogs 24/7 or Cats 24/7. Other prizes will be given from sponsors, including the American Society for the Prevention of Cruelty to Animals (ASPCA). The lucky dog and cat that wins "Best In Show" will be made cat or dog of the week at Dogster and Catster.

About Hartville Group, Inc.

Hartville Group, Inc. (Hartville Group) is a holding company whose wholly owned subsidiaries include Hartville Re Ltd. (Hartville) and Petsmarketing Insurance.com Agency, Inc. (the Agency). Hartville is a reinsurance company that is registered in the Cayman Islands, British West Indies. Hartville was formed to reinsure pet health insurance that is being marketed by the Agency. The Agency is primarily a marketing/administration company concentrating on the sale of its proprietary health insurance plans for domestic pets. Its business plan calls for introducing its product effectively and efficiently through a variety of distribution systems. The Company accepts applications, underwrites and issues policies.

Except for historical information, all other information in this news release consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected, anticipated or implied. The most significant of these uncertainties are described in the Company's Form 10-K, Form 8-K and Form 10-Q reports. The Company undertakes no obligation to update or revise any forward-looking statement.

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