Saturday, August 29, 2015

350 travel agents for WestJet
Vacations received training in the Canadian cities of Vancouver, Edmonton,
Calgary and Winnipeg; in Brazil, 290 travel agents in Sao Paulo, Belo
Horizonte, Porto Alegre and Rio de Janeiro also received training.

The Puerto Vallarta-Riviera Nayarit Joint Promotional Campaign was busy
during the last week of August, working intensely in the northernmost and
southernmost regions of the American continent, specifically, Canada and
Brazil.

The Mexico Tourism Board (MTB) was present in both countries; the entity
has accompanied the destinations’ representatives in their mission to maintain
and increase the influx of tourists from these Natural Markets, as well as
activate and consolidate Emerging Markets.

The Mexico Day WestJet Vacations tour took place from August 24-27,
2015, visiting the cities of Vancouver, Edmonton, Calgary and Winnipeg,
training over 350 travel agents that work with this Tour Operator.

According to information from the Riviera Nayarit Convention and
Visitors Bureau Barometer, Vancouver is the top city of origin in Canada for
the destination with 22.3% of the total number of tourists, Edmonton is fourth
at 9.9% followed by Winnipeg at 9.2% in fifth place and Calgary in sixth at
6.2%.

The second positioning tour the Riviera Nayarit and Puerto Vallarta held
this year in Brazil took place from August 24-28 in that country’s top tourism
markets of Paulo, Belo Horizonte, Porto Alegre and Rio de Janeiro.

The group of eight Tour Operators the destinations’ work with in Brazil
chose 290 travel agents among them to recieve training during these activities.
Of the five Emerging Markets in South America, Brazil is the one with the best
response to the Joint Promotion.

In this manner the Riviera Nayarit CVB and the Puerto Vallarta Tourism
Trust continue to implement their established positioning strategies to improve
the influx of tourists towards both destinations, benefiting the citizens of
both Nayarit and Vallarta.