Podcast

Standing Out in a Crowded Market without a USP

On this episode, we discuss how you can go about creating compelling advertising that can make you Stand Out within a crowded market without any USP. We take you behind the scenes on how we took a common industry hook and put a spin on it.

You may be a brand producing an excellent, qualitative product that is loved by your customers, however, you may be part of a large industry filled with competition who are equally good at what you do. Does this sound like you or your company?

03:20 – What if “Standing Out” is something that you don’t necessarily want but in fact need to do.

04:38 – Example of a client. Goyal&Co. a company willing to take the bold step of Standing Out.