Net Change Week 2010 – Jeremy Heimans keynote

Jeremy is the co-founder and CEO of Purpose, a profit-with-purpose business that builds movements to address the world’s biggest challenges. Purpose is currently building global movements to fight cancer (with LIVESTRONG) and to eliminate nuclear weapons in 20 years (with Global Zero, a new initiative led by more than 200 world leaders and endorsed by President Obama). Purpose also works with some of the world’s biggest brands to mobilize their consumers for social impact, and is currently incubating new consumer movements to help the green economy achieve scale. Through the use of social technology Jeremy has moved millions to act their conscience. As part of Net Change Week, hear how Jeremy has applied the value of idealism to produce the world’s largest people-powered change campaigns.