If you do a Google search using the phrase BOURNE ULTIMATUM (click here) you will find a completely new type of advertising by Google. It displays above the natural listings AND the paid listings. It also involves a trailer video from YouTube.

Once you click the ad, you are brought to a site that you need to login to using your Google account. You then can go through the steps to basically play a game “to find Bourne”.

The ad is experimental and is to promote an upcoming movie (which looks pretty cool).

It looks like a good idea for Cherokee. They have some amazing video on their home page right now at www.Cherokee-NC.com. I’m going to try to get it more attention across the web using Google Video and YouTube.

In researching it a little for a couple of clients, here’s are some tips you might find interesting…