Honda just launched the online configurator to let buyers tinker with building their next purchase.

Arguably the most important car to debut this year, the 2013 Honda Accord is the brand’s chance to remain competitive against the enticing and all-new 2013 Nissan Altima.

As our review points out, the segment that Honda used to easily dominate is growing more competitive every year, meaning Honda has to play its hand carefully to keep stalwart customers while attracting new ones.

One of the key pieces to doing that is allowing people to feel like they’ve already test driven the car before actually venturing to a dealership. In this case, that will be especially important because the automaker is offering its staple sedan in eight trim levels.

After destination, the car starts at $22,470 but runs all the way up to $34,220 for the range-topping Touring trim. It offers such a wide array of trim levels in part because the 2013 Accord is the first to use the new line of “Earth Dreams” engines paired almost exclusively with a CVT.

Those hoping for Honda’s slick-shifting stick will be restricted to the coupe model, which isn’t necessarily a bad thing, but it will disappoint some drivers.