MERIAL PET HEALTH | PUBLICATION FOR LOYALTY REWARDS PROGRAM

CHALLENGE:Merial wanted to revitalize their Protector publication. Not only does Protector have to engage and educate a very specific audience – veterinary technicians – Merial wanted it to have incentives to continue the experience online.

Solution: After a complete redesign, Protector’s look is not only more sophisticated and modern, but it is more effective in educating the vet techs who read it. In addition to making the magazine more interactive – games, recipe sharing and surveys – we have integrated a rewards program to encourage continuing education online. The overall reception of the magazine has been wonderful. Subscriptions are up 12% and the feedback has all been overwhelmingly positive.

OFFICE

3340 Peachtree Rd NE

Suite 1010

Atlanta, GA 30326

770.925.1115

A DESIGN-DRIVEN COMMUNICATIONS AGENCY

We guide brand narratives that elevate the audience experience and understanding for our B2B partners. Through strategic storytelling and creative execution, we connect business offerings to audience needs.