Order Prussakov’s Affiliate Management Book

The new Prussakov’s affiliate program management book is available both online, and also through your local bookstores (major chains like Barnes & Noble, Borders, etc). To order it online check out the links below:

One Reply to “Order Prussakov’s Affiliate Management Book”

In a nutshell, this book contains everything you need to know to start, manage and grow a successful affiliate program. It’s conveniently organized with practical tasks and advice broken down by day. We’re in the process of setting up our program now, and multiple times I’d think of a question that was answered as I progressed. The book, essentially, is one of the industry’s most experienced and knowledgable experts walking you through the whole process, step-by-step.

Affiliate marketing is unique in many ways, principally that it represents a performance-based model. You only pay for results that you define (clicks, leads or sales). It isn’t exactly a type of marketing by itself, but employs marketing in various forms to generate the traffic that ultimately results in conversions. For example, affiliates may use display and rich media ads, social media, email, paid search, SEO, etc. They choose who to promote and spend their time and money doing so. This independence–and the fact they are the foundation of every program–also makes them quite unique. Understanding what’s important and how to motivate affiliates (hint: intrinsically) is vital. Geno pragmatically shows how.

I highly recommend picking up a copy if you’re thinking about starting a program or already have one running.