Barnes & Noble: Millions of NOOKs sold

First, I’ d have to say…it’s very carefully written. That’s not a bad thing, but people are going to read it as saying something different from what it is saying.

For example, you may see headlines that B&N says they have sold more e-books than paperbooks. What they actually said was:

“…now sells more digital books than its large and growing physical book business on BN.com…”

That’s through the website, not through the stores.

I also liked this one from CEO William Lynch:

“NOOKcolor became the gift of choice over the holidays for people who love to read everything – books, magazines, newspapers, children’s books and more – in rich, beautiful color…”

If you stop fifteen words into it, that makes it sound like people who love to read chose the NOOK. I don’t know how they actually prove this statement…the way it is stated, if you like to read newspapers in black and white, you don’t count. 🙂

One other nice figure, and then I’ll suggest you read the press release: they say they sold one million NOOKbooks on Christmas Day alone! That includes downloads for their apps, and I don’t know if it counts free books, but that is still impressive.