Work

R+CO TOUR 2017

In 2017 Punch Drunk went on tour with the highly fashionable hair product brand, R+Co. We executed shows in Seattle, Nashville, San Francisco, and New York City.

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In 2017 Punch Drunk went on tour with the highly fashionable hair product brand, R+Co. We executed shows in Seattle, Nashville, San Francisco, and New York City.Each show we curated a live video show using feeds from a mixture of cameras: mounted robotic cameras, a hand-held HD broadcast camera near the stage, and a long-lens tripod-supported HD broadcast camera. We infused graphics and videos into the live feed to the audience using an intricate video engineering setup.

In New York we utilized a minimalist set design to project videos and images onto the full background of the Florence Gould Hall Theater. The created effect was a dramatic silhouette of the models on-point hairstyles and SS18 New York Fashion Week ensembles from head to toe.Photos below by R+Co, Punch Drunk, Vanessa Mills, and Malcolm Norton.