The Board of Directors of The Coca-Cola Company Elects Ed Steinike as Senior Vice President; Robert J. Jordan Jr. as Vice President

Company Announces William D. Hawkins III to Retire as General Tax
Counsel

The Board of Directors of The Coca-Cola Company today elected Ed Steinike
as a Senior Vice President and Robert J. Jordan Jr. as a Vice President. Jordan will succeed William D. Hawkins III as
General Tax Counsel, who announced he will retire in March 2014 after 15 years
of service with the Company.

As Chief
Information Officer, Steinike, 56, is responsible for the Company’s global
information technology strategy, services and operations. Steinike began his
tenure at the Company as Chief Technology Officer in 2002, and served as the
Company’s Chief Development Officer and CIO of the North America business from
2004 to 2007. He rejoined the Company in
April 2010, after serving as Executive Vice President and Chief Information
Officer at ING Insurance.

Prior to joining Coca-Cola, Steinike worked at
General Electric for 26 years, holding positions of increasing responsibility in manufacturing, service,
engineering and IT; including CIO for GE Energy Services and GE Medical
Systems. He holds a Bachelor of Science
degree in Electrical Engineering from
Marquette University.

In his current role, Robert J. Jordan Jr.,
53, serves as Deputy Tax Counsel for the Company, focusing on international tax
matters in the Pacific and Latin America Groups, and overseeing various other
functions within the Corporate Tax Department.

Jordan began his career
with the Company in 1994 and has assumed roles of increasing responsibility. Prior to joining the Company, Jordan was a tax manager in the New
York office of Arthur Andersen. He holds
a Bachelor’s degree from University of Pennsylvania’s Wharton Business School,
a Juris Doctorate from St. John’s Law School and a Master of Laws in Taxation
from NYU Law School.

The Company today also announced Vice
President and General Tax Counsel William D. Hawkins III will retire in March
2014. A well-respected leader within the
organization, Hawkins, 57, joined the Company in1998 as a
Senior Tax Counsel working with North America and Western Europe. In 2008, he assumed his current role as Vice
President and General Tax Counsel for the Company

Prior to joining the Company, Hawkins was
a tax partner with the Washington office of White and Case LLP. Hawkins received his Bachelor of Arts and
Juris Doctorate degrees from Wake Forest University and a Master of Laws in
Taxation from Georgetown University Law Center.

About The Coca-Cola
Company

TheCoca-ColaCompany(NYSE:
KO) is the world's largest beverage company, refreshing consumers with more
than 500 sparkling and stillbrands. Led byCoca-Cola, one of the world's most valuable and recognizable brands,
our Company's portfolio features 16 billion-dollar brands includingDiet Coke, Fanta,Sprite,Coca-ColaZero,vitaminwater,Powerade,Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No.
1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest
beverage distribution system, consumers in more than 200 countries enjoy ourbeveragesat a rate of more than 1.8
billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active,healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic development of
the communities where we operate.
Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more information, visitCoca-ColaJourney
atwww.coca-colacompany.com, follow us on Twitter attwitter.com/CocaColaCo, visit
our blog,Coca-ColaUnbottled,
at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.