Marketing Project Runway

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Product Description

This is a project that I use in my marketing class. I use it when we discuss product planning. Concepts covered in this project include target market, product line, product width, product depth, product item, marketing, social media, advertisement & more.

Students are tasked at creating a clothing line of their own liking. Most students do this on google slides or power point but I have had students draw their clothing lines which turns out great.

This is a project with a presentation component, so students will present their clothing lines when they are finished.

Students enjoy the creativity of this project and it allows them to express themselves. It also helps them solidify their understanding of product planning.