Filmmakers offer an interesting palette of films during IPL

Mumbai: Bollywood filmmakers have put up a brave act this year by lining up a string of big and small budget films for release in the next two months even as the cricket fever kicks off from April 4, with IPL season 5.

On the risk of releasing a film during IPL, Sajid Khan told PTI, "Its OK to release a film during IPL..its a myth not to release a film during that time. IPL will also do well and
even `Housefull 2` will be a superhit film."

According to actor-turned-producer John Abraham, "the IPL opens very strong and dips in the middle after the first fortnight, and that is when we have decided to release the film. Because we know there is going to be a fatigue factor somewhere in the middle and we are going to cash in on that."
"It is not a social film (Vicky Donor)..its a commercial one. The concept of sperm donation is first of its kind, we needed it to be treated with care. We know that our target
audience is mainly colleges. We will market this film effectively," he said.

"This time around we have a fantastic variety of films lined up for release during IPL. Its great that filmmakers are not afraid of IPL anymore. Usually it is vacation time, summer
holidays..so everyone wants to relax.. have a good time, so what better than a good dose of entertainment through movies," Trade Analyst Taran Adarsh told PTI.

"This is a great trend as a mix of both big and small films are releasing during this time. Films should release whether IPL or no IPL," he said.

Now its wait and watch on who scores high on audience attention -- cricket or films.