Manila, August
2013 – Get ready and get set as the doors to the first ever bebe store
here in Manila opens July 25, 2013 at the level one of the Shangri-la Plaza Mall, bringing its much-awaited
pre-fall line “California Sentiments” to Philippine shores.

Founded by
Manny Mashouf, bebe is known for its bandage dresses, bright prints and
colors, flattering dresses and tops. Its
signature look of hip, sophisticated, body-conscious fashion is the ultimate
expression of style.

The bebe
brand's first store opened in San Francisco in 1976, catering to the needs of
the confident, sexy, modern woman. Today, bebe has established itself as one of
the world’s top fashion retailers, with over 250 retail stores and more than
100 international-licensee operated stores.

bebe was
brought to the Philippines by the RSH Group, who has
been the licensee of bebe in Asia and the Middle East, and who
has finally answered the demand of the modern Filipina for a brand that is exclusively for women that offers
high-quality and trend-right products.

The bebe
brand attracts customers who are intrigued by the playfully sensual and
evocative imagery of the bebe lifestyle. The bebe woman is not
defined by mere looks – she is defined by her attitude: assertive, sexy and
stylish. Confident and cutting edge, this is exactly
what a the modern Filipina embodies, coupledwith a dash of sophistication and
knowledgeable fashion choices.

bebe's pre-fall collection, “California Sentiment”, brings
out the sexy confidence of the modern woman, who is the epitome of living the
sensual and sophisticated lifestyle. Inspired by the classic ‘70s Americana,
bright colors and captivating prints, added to the iconic Route 66
road-trip-type vibe, which spans across the United States from Los Angeles to
Chicago. bebe’s “California Sentiment” collection features a fabulous
variety of day, evening and activewear that stays true to the brand’s
sophisticated and sexy style with complimentary cuts that flatter every body
type. With lace-up details and glamorous high-shine, enhanced by an earthy,
transitional summer-to-fall palette of deep red, gold and warm neutrals, the
“California Sentiment” line gives us the look and vibe of the distinct,
sensual, Southern California woman.

Bodycon dresses and miniskirts, cutout dresses,
flowing high-low dresses, moto jackets, embellished denim, sheer blouses and
peplum tops make up the key pieces of the “California Sentiment” line. Add a
little mixed metallic jewellery with chain details and hammered treatments for
that signature bebe glamour the brand is known for.

Statement-making, aztec prints bring contemporary
fashion into the closets of the classic bebe woman, with woven-trim
handbags and quilted platform heels that round out the line for that
head-to-toe chic and chill Southern California style.

Bodycon dresses and miniskirts, cutout dresses,
flowing high-low dresses, moto jackets, embellished denim, sheer blouses and
peplum tops make up the key pieces of the “California Sentiment” line. Add a
little mixed metallic jewellery with chain details and hammered treatments for
that signature bebe glamour the brand is known for.

bebe women can expect to find new and exciting products
from the bebe Philippines store every week, plus a new collection every month!

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Comments? Questions? Suggestions?Please I would love to read about it. I will reply to you as soon as I can and visit your site too.But please no spam comments. All comments are subject to review before approving.Thank you very much! Maraming Salamat! Arigatou gozaimasu!