It would seem that popular music streaming service Spotify is cooking something especially juicy in the voice department. Forbes is reporting that Spotify’s CEO has shown off a “hack” that involved telling the service’s iOS app to play some tunes.

In a lengthy piece on Spotify CEO Daniel Ek, Forbes notes the following:

Does he [Daniel Ek] plan on building a voice activated Spotify interface? He flashes a mischievous smile. “Play me some Coldplay,” he tells the phone. Its small speakers ring out with the opening piano chords of the band’s hit “The Scientist.” “We hacked into it a few weeks ago,” Ek says, with a satisfied nod. “I’m not an inventor. I just want to make things better.”

My over 2 year old music app can do that. No hack required. But now I know how to get PR for the upcoming new version!

About the author

Alex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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