The New York Times Relaunches The New York Times Store

NEW YORK--(BUSINESS WIRE)--
The New York Times today unveiled a complete overhaul of The New York
Times Store (NYTimes.com/store),
its online destination for shoppers seeking unique and historic gifts,
as well as exclusive New York Times branded merchandise.

In its first major redesign since its launch in 1998, The New York Times
Store now features a refreshed visual identity and logo that reflect the
styling of NYTimes.com,
as well as a responsive design built for optimal shopping across all
platforms. In addition, registered NYTimes.com
users can use their existing login information to seamlessly shop and
purchase from the Store without leaving NYTimes.com.

The new Store also includes personalized products that are curated for
and recommended to each individual shopper, in addition to bestsellers
like classic photography, newspaper reprints, sports memorabilia and
books, as well as a wide selection of autographed and historical items.

“The New York Times Store has been an online destination for classic
photography, personalized gifts, sports memorabilia and collectible
items for many years,” said
Michael Greenspon
, general manager, News
Services and International, The New York Times. "The new Store offers
the same high-quality products that shoppers love, plus a number of new
specialty items and e-commerce features that enhance the online shopping
experience across platforms."

To mark the relaunch, The New York Times Store will offer free shipping
on any orders of $50.00 or more on purchases made January 16 - 31, 2015.

The New York Times Store will also offer shoppers an exclusive limited
edition New York Times mug for $12.00 and a New York Times tote for
$18.00 while supplies last.

About The New York Times Company

The
New York Times Company (NYSE:NYT) is a global media organization
dedicated to enhancing society by creating, collecting and distributing
high-quality news and information. The company includes The New York
Times, International New York Times, NYTimes.com, INYT.com and related
properties. It is known globally for excellence in its journalism, and
innovation in its print and digital storytelling and its business model.
Follow news about the company at @NYTimesComm.

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