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Advice on Academic Blogging, Tweeting, Whatever

Over the weekend, something hashtagged as #twittergate was making the rounds among the tweeps. I haven’t dug into the full history (though Adeline storyfied it), but the debate has raised questions about a range of forms of conference reporting, and as a result, posts and columns both old and new exploring the risks and rewards of scholarly blogging have been making the rounds. Last night sometime, Adeline asked me what advice I have for junior faculty who get caught in conference blogging kerfuffles – which I take as standing in for a range of conflicts that can arise between those who are active users of various kinds of social media and those who are less familiar and less comfortable with the new modes of communicating.

This was far too big a question to take on in 140 characters, and I didn’t want to issue a knee-jerk response. I’m still piecing together my thoughts, so this post will no doubt evolve, either in the comments or in future posts. But here are a few initial thoughts:

1. Do not let dust-ups such as these stop you from blogging/tweeting/whatever. These modes of direct scholar-to-scholar communication are increasingly important, and if you’ve found community in them, you should work to maintain it. (And if you’re looking for better connections to the folks in your field or better visibility for your work and you aren’t using these channels, you should seriously consider them.)

2. Listen carefully to these debates, though, as they will tell you something important about your field and the folks in it. If there are folks on Twitter who are saying that they are less than comfortable with some of its uses, or if there are blog posts exploring the ups and downs of blogging, you might want to pay attention. There’s a lot to be learned from these points of tension in any community.

3. Use your blog/twitter/whatever professionally. This ought to be completely obvious, of course, but the key here is to really think through what professional use means in an academic context. In our more formal writing, we’re extremely careful to distinguish between our own arguments and the ideas of others — between our interpretation of what someone else has said and the conclusions that we go on to draw — and we have clear textual signals that mark those distinctions. Such distinctions can and should exist in social media as well: if you’re live-tweeting a presentation, you should attribute ideas to the speaker but simultaneously make clear that the tweets are your interpretation of what’s being said. The same for blogging. The point is that none of these channels are unmediated by human perspective. They’re not directly transmitting what the speaker is saying to a broader audience. And the possibilities for misunderstanding — is this something the speaker said, or your response to it? — are high. Bringing the same kinds of scrupulousness to blogging and tweeting that we bring to formal writing are is key. [Edited 12.55pm. Bad English professor!]

4. Make your tweets and blog posts your own. As I understand it, some of the concern about the tweeting and blogging of conference papers has to do with intellectual property concerns; does a blog post about a presentation undermine the claims of the speaker to the material? The answer is of course not, but if you want to avoid conflict around such IP issues, ensure that your posts focus on your carefully signalled responses to the talk, rather than on the text of the talk itself. This is the same mode in which we do all of our work — taking in and responding to the arguments of others — and it should be recognizable as such.

5. If somebody says they’d prefer not to be tweeted or blogged, respect that. Whatever your feelings about the value of openness — and openness ranks very high among my academic values — not everyone shares them. While I have a hard time imagining giving a talk that I didn’t wish more people could hear, I know there are other scholars who are less comfortable with the broadcast of in-process material. And while I might like to nudge them toward more openness, it’s neither my place nor is it worth the potential bad feeling to do so.

And finally:

6. Relax. People are going to freak out about the things they’re going to freak out about. If you’re working in a new field, or in alternative forms — if you’re really pushing at the boundaries of scholarly work in the ways that you should — somebody’s not going to like it. Always. The thing to do is to make your argument as professionally as you can, to demonstrate the value of the ways that you’re working — and then to get back to work. Doing your work well, and being able to show how your work is paying off, are the point.

71 thoughts on “Advice on Academic Blogging, Tweeting, Whatever”

Great list! I’d add “Dust-ups are not the product of new media, but have always been with us.” No matter what your field, you can probably find examples of heated debates being played out in book reviews, journal articles, or conference presentations themselves – but those debates happen in slow motion as serial monologues. New media publishing speeds up such communication, and makes them more public, participatory, and conversational. These traits both increase intensity & make the conflicts blow-over more quickly, especially if involved parties can come to the digital table & publicly converse following the rest of your rules. I see this as a net gain, but obviously not everyone does.