PCI Webinar with Kathy Dempsey 20 Marketing Resources in 60 Minutes Competency: Marketing and Public Relations Sub-Category: Understands and applies marketing theory and practice It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you [...]Read Full Article →

PCI Webinar With Kathy Dempsey PR Tactics That Work (And Why Some Don’t) Competency: Marketing and Public Relations Sub-Category: Understands and applies marketing theory and practice If the world of Public Relations mystifies you, or if your PR efforts aren’t as successful as you’d like them to be, this webinar is for you. Sign up [...]Read Full Article →

PCI Webinar with Kathy Dempsey Be Prepared for Media Coverage: Build a Press Room on Your Website Competency: Marketing and Public Relations Sub-Category: Understands and applies marketing theory and practices Do you want to make it easy for the media to cover the good things that your library is doing? Then add a Press Room page [...]Read Full Article →

PCI Webinar with Kathy Dempsey Is It Time to Change the Displays Again? Try the Magic of Merchandising! Competency: Marketing and Public Relations Sub-Category: Understands and applies marketing theory and practices How can you invigorate your everyday displays and signage? And why should you? Isn’t “merchandising” just for retail establishments? There’s a lot of science [...]Read Full Article →

PCI Webinar with Kathy Dempsey Am I Doing It Right? The Accidental Library Marketer Competency: Marketing and Public Relations Sub-Category: Understands and applies marketing theory and practices Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you’re an “accidental marketer.” And you’re not [...]Read Full Article →