THe Project

Capturing the Ride was an exploration of flexible transportation options for low-density communities in Salem and Keizer, Oregon. The current transit system (Cherriots) does not serve Keizer, South Salem, and West Salem well; each of these communities has areas with limited or no access to current bus routes. The project intended to provide a service that would better meet the communities’ transit needs.

Over a five-month period, Paradigm Planning conducted extensive research and community engagement in Keizer, South Salem, and West Salem to determine what kind of flexible transit might work and whether the communities would be receptive to using this service.