Tuesday, 8 May 2007

The Green Marketing Manifesto it Is

It's tempting to go to a french style second round of voting, but its looking pretty conclusively ahead (and the situation was that my publisher really liked it and would need some convincing to change it). I will give the subtitle more consideration to ensure it broadens the definition of 'green' to include sustainability etc.

4 comments:

Hi John, just fyi I went for GMM because that is exactly what i am looking for - a GMM - so I would buy it. The more conceptual titles are interesting too but I think you need to read the book to get them. Good luck...

About Me

John Grant is author of Co-opportunity (Jan10) and the award winning 'Green Marketing Manifesto' (Oct07), and three previous books. John was a co-founder of St Luke's the socially aware ad agency and is the co-founder of Ecoinomy which applies community self organising principles and social web platforms to greening the office through behaviour change. Contact me at john.grant(AT)ecoinomy.com