Culture is a business essential. There are weak cultures and strong cultures, not 'bad' and 'good' -- cultivating a strong culture builds a strong brand and attracts the best talent.

Culture can be transformative, but only if it is intentional, aligns with your brand and brings authentic values to life. It is this designed, thoughtful space that the value of strong, aligned, high performing cultures are revealed.

Your brand, talent and culture strategies must be aligned to create the ultimate in modern IP. When everyday actions are exposed instantly in social media, the C-suite has social handles, influencer marketing has been legitimized, the war for talent is real, and engagement is at the top of every executive's leadership to-do list--there's a new recipe for success. It begins with real values (not posters on the wall or buried in ppt decks), a manifesto of inspirational integrity, growth plans and brand plans, a fulsome talent strategy and culminates in a custom-fit, enviable culture. Your secret weapon.

Clients Include

TapInfluence, University of Colorado Boulder, Newton Running, The State of Colorado, two food startups (too soon to name!)

Rachael's Tradecraft:Connecting & Presenting

Do you know what clients and co-workers are looking for from a presentation in today's hyper-connected environment? Hint: it's not PowerPoint - it's being inspired. Hear from Rachael Shayne Donaldson, VP of People.Culture.Brand., as she explains how to create killer content and win more business.