A Unique Business Model –Going Beyond Corporate Purpose

Rather than simply donating a percentage of revenue or profits to charities, ‘Beyond Corporate Purpose’ is predicated upon ClearSky’s implementing a multi-zone model (comprising for-profit, not-for-profit and impact investment zones). Under these terms, a professional, institutional delivery capability will be built in selected areas to support not-for-profit activity and impact investment.

Our primary focus areas are the preservation of Elephants, Rhinos and the economic uplifting of impoverished rural People in areas adjacent to the threatened species, or ‘ERP.’ This approach is highly differentiated from the conventional attitude of for-profit businesses to philanthropic activity. To ensure successful engagement, ClearSky channels one percent (1%) of revenues to projects in our not-for-profit zone. We have also employed a corporate social responsibility partner who manages the application of these funds and provides reporting.

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