The Crown Royal Purple Bag Project

For nearly a decade, Crown Royal has shipped its iconic purple bags filled with essentials to service members overseas. This year, the brand will expand its efforts with The Crown Royal Purple Bag Project, the brand’s largest generosity commitment, inspiring people to give generously one bag at a time. Crown Royal is joining forces with country music superstar Thomas Rhett to distribute 1 million care packages to active duty service members and those affected by natural disasters by 2020.

“I am so grateful for the sacrifices our service men and women make each day for our country, so it’s an absolute honor to do what we can to help give back to them,” Thomas Rhett shared. “I’m so thrilled to team up with Crown Royal for The Purple Bag Project to help meet some of these essential needs.”

Those of legal drinking age can participate in The Crown Royal Purple Bag Project through a variety of ways such as packing a bag virtually, donating bags in-store, attending Crown Royal Generosity Hours at local bars and participating in packing events at professional football stadiums across the country. Thomas Rhett is also encouraging his fans to get involved in The Crown Royal Purple Bag Project through a random drawing sweepstakes with fundraising platform Omaze. The sweepstakes will launch later this month and offer those who enter the chance to win the opportunity to meet and pack bags with Thomas Rhett backstage at one of his upcoming concerts.