Super Fast Pizza is the brainchild of Scott Matthew who started a mobile pizza production and delivery business based in Fond Du Lac, WI. The company has two Mercedes-Benz (Chrysler) Sprinters, high-roofed vehicles used in Europe as ambulances, which have been outfitted with coolers, small pizza ovens, and wireless internet connection at a cost of $97,000 per vehicle.

Matthew said of his idea, "If you bake the pizzas in vans on the way to you, it would be so neat. You could probably get it there in twenty minutes."

The article says that "the results are a cross between a supermarket-bought pizza, a delivery from a chain like Domino's and eating at a pizzaria where the pie comes straight from the oven. They're not for fussy pizza connoisseurs, but will satisfy a quick craving."

The driver/ cook/ delivery people seem to have their hands full. "Between driving with the window down, (pulling over to put) pizzas in the ovens, and tapping on the computer screen, there isn't a second to spare."

OK, I'll bite. Although they may be the first to attempt this, I'm sure you all will agree that this is something many people have thought about.

I honestly can't see this working. Clearly they are aiming for the Domino's market and I don't see this as a big improvement over the Domino's model. Domino's saturates a market with locations so your delivery is almost never more than a mile or so. They can cook it and get it to your door as fast as this concept. Suppose 3 orders come in at once in 3 different parts of town? Unless they've invested in 3 trucks (big capital expense per unit of production capacity), the customers will wait longer than if they called their local Domino's.

And I haven't even talked about the pizza. How do you drive a pizza oven around corners without the sauce & cheese splashing all over your oven??

I don't wish them any ill (in fact I admire anyone with the necessary entrepreneural balls), I just can't see this idea being financially or logistically viable.

---Guy

Logged

Man does not live by bread alone. There's also tomato, cheese and pepperoni.

How is your business doing?To me it would depend on the area you are in.College town, or a city that has back up traffic,Sort of like the flower guy on the side of the road.Instead if going to the home, you are mobile and you could go to an areaPark and make pizza's. You may have to get food permits or something like that.Depends on the city regulations I guessIt's definately a big gamble do to the upfront cost of the Van and hopefully you will be successful.Keep us up to date.