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Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so quickly, what does the future hold? We’ve looked at the numbers, asked the experts and analysed all the trends to bring you our 17 programmatic predictions and trends to keep on top of for 2017.

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Pre-roll video advertising is a controversial topic. Whilst many advertisers deploy them throughout the internet to great effect, others avoid them at all costs, believing them to be ineffective and even potentially damaging to brand image.

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In today’s B2B world, programmatic advertising has been increasingly proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. However, another advertising channel is now fighting hard to get itself heard. This is programmatic audio.