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The one secret that every marketing event organizer knows – a good keynote speaker can make or break your event. Why? Because your opening keynote sets the tone at the beginning from which the entire event will unfold. And your closing keynote keeps people engaged in your event until the very end. Yep, your keynotes […]

Content marketing is one of the most effective forms of marketing in today’s online world. Consumers enjoy the ability to research a solution for a product in a no-pressure environment. Good content marketing guides consumers to identify what their problem is and then leads them to the ideal solution to fix it — one that […]

For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look […]

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups […]