About Paul Jacobs

Paul has a heritage of digital strategy and innovation within the healthcare and pharmaceuticals industry from both the agency and corporate side. He’s currently Global Director of Projects at LEO Innovation Lab.

About Catalina Cernica

Catalina’s experience ranges from branding, consumer insight and business. Innovation is in her blood, alongside her fiery Romanian drive. She’s currently Head of Innovation UK/IE at LEO Innovation Lab.

Everyone is doing it! Setting up an innovation function, incubator, accelerator, lab or hub. Here are three things you need to consider, even before starting due diligence 1. Innovation in a traditional corporate environment is hard I wrote previously about how to become an intrepreneur in a corporate environment, and this holds true if you […]

My last post was about how creative briefs are awesome and how we should all strive to master the art of writing them and make them part of the common language of scaling-up teams. So this week I thought I’d tell you the three things the brief is NOT. 1. The brief is NOT your […]

We talk a lot about how the model of ad agencies is broken. Martech is commoditising operations once owned by agencies. The retainer model is practically obsolete, with agencies trying to keep up with profit sharing and IP-based models, to name just a few. The big consultancies are biting shamelessly at their once-unique propositions. The […]

A: Very. I was ruminating this week on what it takes to get into the habit of being open in business. In the past, I have found it hard to balance trust with ensuring an advantage for my product. This lead to a dive into innovation, 50% of which is around openness. Here’s a recap […]