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DON'T JUST WATCH

Next time you find yourself watching video after video in the YouTube universe, you might just see these Delta pre-roll spots. And they might just make you ask yourself why am I watching this and not out in the world.

DELTA THRESHOLD

There's 8 million people here, coming and going, doing everything imaginable. And it's all happening fast. In New York, you walk faster, talk faster, and simply go faster. If there's one thing that ties the city together, it's this unrelenting, fast-paced pursuit of what's next. The next idea, the next job, the next audition etc. And Delta's job is to help get you to that next thing. In the spot, we use the metaphor of opening doors and crossing thresholds to bring this idea to life.

DELTA CENTER OF IT ALL

Seattle is out on the edge, 1,603 miles left of center. When we look at a map of America, Seattle appears tucked away. But the city, equidistant from Tokyo and London, is far from nowhere and is at the center of it all. In this spot we shift this perception to highlight the reasoning for Delta's new international hub in Seattle.