Associate Director, Sales and Marketing
Salary

Associate Directors of Sales and Marketing in the United States see excellent average salaries — about $99K annually. Total cash compensation to Associate Directors of Sales and Marketing ranges from $54K on the lower end to $167K on the higher end; the final number includes potential for approximately $29K each from bonuses and profit sharing in exceptional cases. Location is the main element affecting pay for this group — career length and the particular employer are driving factors as well. A large number enjoy medical while most get dental coverage. Vision coverage is also available to a fair number. The majority of Associate Directors of Sales and Marketing claim high levels of job satisfaction. Women make up a slight majority of Associate Directors of Sales and Marketing (59 percent) survey respondents. The data in this summary comes from the PayScale salary survey.

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

Since the associate director of sales and marketing plays several roles, they must be able to multitask and coordinate multiple teams at the same time; they must also possess strong time management skills to meet organizational deadlines. The associate director of sales and marketing must be able to communicate effectively and have creativity to identify sales trends and build marketing campaigns. They should also know how to evaluate ongoing sales and marketing programs, as well as be able to revise those programs when necessary. These directors usually work full time in an office setting and answer to a principal director of sales and marketing. Overtime may be required as deadline approach, and travel may be necessary.

Employers typically prefer applicants to possess at least a bachelor's degree in a relevant field such as business management, with an emphasis on marketing. Additionally, the applicant typically must have at least four to seven years of experience in sales and/or marketing. Experience in the company's industry is frequently preferred.

Associate Director, Sales and Marketing Tasks

Help direct marketing and advertising activities as well as customer, public, and industry relations.

Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.

Assist in the development and implementation of annual marketing and sales plans.

Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing

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For Associate Directors of Sales and Marketing who take on Director of Sales and Marketing roles, career progression may result in somewhat decreased compensation. On average, the latter position pays $89K.

Associate Director, Sales and Marketing Job Listings

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Popular Employer Salaries for Associate Director, Sales and Marketing

Associate Directors of Sales and Marketing will find the worst pay at Verizon Wireless, where the median salary crawls in at $144K. Furthermore, compensation is curbed at $161K, leaving little room for growth.

Popular Skills for Associate Director, Sales and Marketing

This chart shows the most popular skills for this job and what effect each skill has on pay.

Survey participants wield an impressively varied skill set on the job. Most notably, facility with Business Analysis, Online Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 52 percent, 19 percent, and 8 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Customer Relationship Management and Social Media Marketing also typically command lower compensation. Most people who know Marketing Communications also know Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Associate Directors of Sales and Marketing generally obtain higher compensation for more plentiful past experience. The average beginner in this position makes around $71K, but folks who have been around for five to 10 years see a markedly higher median salary of $102K. Associate Directors of Sales and Marketing see a median salary of $127K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $128K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

For Associate Directors of Sales and Marketing, working in the bustling city of East Hanover has its advantages, including an above-average pay rate. Associate Directors of Sales and Marketing will also find cushy salaries in Princeton (+38 percent), Philadelphia (+36 percent), San Francisco (+29 percent), and Seattle (+23 percent). Compared to the national average, Washington Associate Directors of Sales and Marketing have considerably lower salaries, 25 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Minneapolis and Atlanta (15 percent lower and 8 percent lower, respectively).