Inbound Marketing Blog

Anne Monk

Recent Posts

Whoa, whoa, whoa. Paid advertising? Isn’t the whole point of inbound marketing that your wisdom and wit bring customers to you rather than your wallet? Well, sort of. Inbound marketing is about creating a reputable and accessible presence for qualified customers to discover along their buyer’s journey. Putting just a small amount of money behind a completely customizable post or ad on your small business’ Facebook Page can help increase local awareness and engagement without the headache of a long-term contract.

So, you’ve decided to open your business’ Page to reviews....Wonderful! Reviews are a fantastic way to
connect with your audience, gain feedback, and build your reputation. But adding and managing Facebook reviews can be a bit too much a small business owner’s already-full plate. That’s why we’ve compiled a guide of how-tos to get you started!

Sure, social media is no field of dreams—there’s barely any Kevin Costner and those voices you’re hearing are (hopefully) the livestream you forgot to mute. But with Facebook, Twitter, LinkedIn, Instagram, and Snapchat, there are acres of available social media in which to build a memorable, fruitful presence.

I should start by saying that I’m not a marketer. Not traditionally, anyway. I graduated two years ago with a bachelor’s degree in anthropology and a splitting thesis-induced headache. I spent my entire school career focused on words. I loved them. Every nook and cranny of grammar fascinated me. Even more so when those hard, fast rules broke open. Spelling bees. Creative writing classes. Even the drabbest of book reports thrilled me in an undeniably nerdy way.