Ashley Meier Linens | Interiors

Nashville, TN

Driven by a lifelong love for interior design and inspired by the architectural beauty of New Orleans, Ashley Meier knew that retail would be the ideal avenue through which she could pursue her passion. What began in 2007 as a modest venture selling antiques and linens out of a historic Nashville home, lead to the opening of Ashley Meier Linens | Interiors with the help of Lightspeed’s retail point of sale solution in 2015.

Though she considered the opening of her brick-and-mortar store a major milestone, Ashley’s goal was always to sell online and share her passion for sustainable design with the world. To successfully run her business, she was looking for an eCommerce platform as intuitive and user-friendly as her in-store POS. Because she would be operating in more than one sales channel, she required a solution that would integrate her in-store and online operations seamlessly. Essentially, what she was searching for was an omnichannel solution, which she found with Lightspeed Retail and Lightspeed eCom.

Ashley Meier Linens | Interiors

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Ashley is one of Lightspeed’s first omnichannel customers, successfully merging both aspects of her business into a single, unified operation. Get an up-close look at how it’s benefited her business.
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As for how she’s benefited from an omnichannel solution, Ashley’s proud to say that she’s more than happy with the results. Though she’s essentially opened up an additional store, her workload has remained unchanged. Now that her POS and eCommerce platform are integrated, her brick-and-mortar and online stores share a single inventory, saving her time while helping her better satisfy demand. The fact that the reports she generates take into account her online and in-store activity means she has a 360° view of her business, allowing her to analyze activity across channels and adjust her inventory accordingly.

““You have to make it easy for you customer to reach you in the way that they’re most comfortable, and today that’s on a mobile device.””

Ashley Meier, owner of Ashley Meier Linens & Interiors

Though efficiency and added insight are major benefits, the main reason Ashley felt an omnichannel solution was necessary was that it would allow her to reach more people and offer them the flexibility to choose when, where and how to shop. In addition to building more authentic customer relationships; the fact that she’s no longer constrained by standard store hours means she’s open for business 24/7. This added operational flexibility has made it possible for her to sell around the clock, which has dramatically improved both her sales and customer satisfaction.

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