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Holden to Convert its Last Factory into Heritage Museum

As Holden prepares to end production in Australia for good later this month, the GM subsidiary has planned a number of ways to remind Australians of all the good times they had, including a Holden-only cruise and the conversion of part of the company’s last factory into a museum.

The Australian carmaker has set October 20 as the last day of production at the company’s Elizabeth, South Australia, factory, after which it will continue to sell re-badged cars built overseas. While the company has decided to forego any public events that day, it will trot out one of its first cars, the 48-215, for the Holden Dream Cruise and a “celebration of Holden’s past, present and future” five days prior to the event.

Patterned loosely after the Woodward Dream Cruise, the Holden event will include a six-mile parade of cars past the Elizabeth factory, entertainment, and a car show. “The Holden Dream Cruise is a chance to celebrate and honour the achievements of Holden’s Australian manufacturing history,” according to the event website.