Diary: Hit or Miss...

February 18, 2005

White goes Brown Snooker legend Jimmy White received an extra shot of publicity for sponsor HP Sauce when the BBC organiser of the Masters tournament refused to recognise the 'Whirlwind's' new moniker, James Brown.

The spat served to further boost awareness of the tie-up, which had already been widely covered last week. Frank PR, the agency behind the sponsorship, was delighted when The Sun this week reported that Jimmy was ready to down his cue if snooker bosses maintained their defiance.