For dry skin

With UV protection for all skin types

Wrinkle Smoothing Day Cream SPF25

A silky, smooth anti-wrinkle day cream that makes skin more responsive to the anti-aging benefits of your skincare. It captures a youthful, radiant look while protecting the skin against external aggressors.

NEW BENEFIANCE WITH SCIENTIFIC COMMUNICATION MANAGER OF SHISEIDO,NATHALIE BROUSSARD

Why do skincare products seem less and less effective over time?
With stress and the passing time, sensory receptors become less and less sensitive and no longer detect certain stimuli, whether they are negative or positive, such as the application of a skincare product. Consequently, we get the impression that the skin reacts less well, that it no longer triggers the cellular activation and regeneration processes necessary for the proper use of the active ingredients. To fully benefit from the properties of skincare products, the skin must therefore perceive them at the moment of application and be able to transmit nerve signals efficiently.

How does neuroscience help boost the effectiveness of skincare?
The skin and the nervous system come from the same lineage of stem cells and are intricately linked from the embryonic stage. The skin is one of the organs containing the most sensory receptors. These receptors detect information and transmit it to the brain via the nerve fibers. Studies demonstrated that the stimulation of cutaneous sensory receptors induces biological actions, such as accelerated microcirculation and increased cell renewal. These two phenomena result in stimulated cellular activity and a better provision of nutrients. As a result, skin regeneration and assimilation of cosmetic skincare products are improved.

What is the feature of the ReNeura Technology+TM?
By stimulating skin receptivity, ReNeura Technology+TM helps to boost and preserve skin responsiveness. The skin becomes more receptive to applied skincare and assimilates more the anti-ageing active ingredients resulting in better perceived efficacy.

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