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With a record-smashing crowdfunding campaign and Hollywood-caliber visuals, Chris Roberts' Star Citizen is setting new standards in game development. Star Citizen is also breaking new ground in community interaction, continuing development support by keeping an active fan base involved through the entire development cycle. Star Citizen has treated its audience differently. This not only enabled Cloud Imperium Games to raise more money than any other crowdfunded project, but more importantly, it allowed them to build a huge, vibrant and growing community that gives the project a head start on the large player base needed to support a massive virtual universe like Star Citizen. In his talk, Chris will outline some of the ideas that have worked best when building the Star Citizen community and the types of content that seem to energize the fan base.