Under the Influence is a bi-weekly news recap, sharing recommended reading about influencer marketing. Fake followers are the top concern in influencer marketing. According to a new Econsultancy rep...

Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts. Luckily, the internet is full of great solutions for this pain and you know w...

For many marketers, influencer marketing is a new concept. They might be familiar with the term, but not so much with the actual outreach and collaboration. Following a previous blog post, where we le...

Are you working with Facebook influencers? If so, there are new guidelines you should be aware of. Facebook announced new rules for branded content, asking creators and publishers to tag business part...

When it comes to influencers, less is more. For a long time, the number of followers influencers have used to signify their value. But blindly following the followers count no longer works. According ...