Name We have been creating our ideas from 2012. Our story is not too long, however we have a lot stories to tell, we dream a lot (majority of time being awake), and in spite of we are a small company, a very small company, we grow every day with each project, each client, each challenge.
We believe in a conceptual, simple and creative design, given that what is really important resides in the minimal details.

Start We created our studio in 2012, as a design studio specialized in the graphic design, branding, packaging, etc.

Emphases We are specialized in the realization of corporate visual identity as well as packaging, design of web sites, posters, publishing…

Brainstorming In the initial process of the brainstorming we work the original concepts from each client individually, and once the process is finished, we share the ideas and we identify the aspects that should be highlighted. Then, we initiate a second process in order to see what we can obtain from them. Once the brainstorming is finished, we start to design and we ask to people outside the project, with limited information about it, to know what their opinions are and what the design is transmitting them.

Inspiration We have a constant contact with the last trends. We aim to look for inspiration, mainly through the Internet or through specialized blogs such as Pinterest, Instagram… as well as in books or design magazines, arquitecture or fashion magazines. We focus on the content, but we also put our attention in art direction, layout, fonts used, etc. Also we like to attend exhibitions, conferences, workshops…
We try to find ideas in the street, in every space and in every corner. Everything that surrounds us helps us in the process of creation, from the typography in a lighted sign in a butchery to a drawing engraved on a tile of a large city. Everything bring us something from which we can obtain value.

Structure Iglöo Creativo consists of two people: Paola Coiduras and Eric Novo. Eventually we collaborate with an external team in order to take forward our projects.

Mode of practice We aim to reduce the essence of each client with the motto: “less is more”. Our process begins from a wide documentation and investigation, that we utilize as a solid basis on which to build the entire creative process. Once we have achieved this, we usually exchange views with the client in order to involve it in the process. We scape from stereotypes when it comes to the creative process, in order to give each project personality and to highlight the client from the competition.
In our view, the projects do not finish with the creative process. We choose the most adecuate audiovisual format for each project. We think that the design itself is as important as the audiovisual format we use in each case, and that is why we like to select every element that is going to be used in the stationery shop (type of papers, dies, materials…)

For whom we would love to work once in a lifetime We would like to have the opportunity to work in the identity of a high-level sportsman, to design a movie poster or to make the cover of a major magazine.
Actually, we get high value from the work that we make for clients (no matter they are small or big) that recognize the work of the designer

Heroes We follow the works made by a variety of important professionals, that have become references in what they do, such as: Isidro Ferrer, Javier Jaén, Mario Eskenazi, Mucho, Anagrama… We also consider heroes to those small studios that survive day by day with limited resources and get the most from each project, from each client and each idea.

Clients Our main clients are mostly small companies. We have also worked for national associations such as AECC (Spanish Association against cancer), Huesca’s Council, The International Fair of Theatre & Dance in Huesca …