Innovation Consulting

Create an insights-backed innovation plan to confidently shape what’s next for your business.

The “next big thing” doesn’t happen by accident. Kelton’s innovation consulting practice specializes in data-driven creativity, using transformational customer insights to design new products, services, user experiences, and business models. Drawing from the core principles of design thinking and inspired by our full suite of insights tools, we’ll stretch your brand’s potential with the business case to support the investment.

We specialize in:

Whitespace Identification

Product & Service Development

UX Strategy

Digital Innovation

Innovation Pipeline Development

Workshops

Our Innovation Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Innovation Consulting Services

No two innovation projects are exactly alike – that's the beauty of creating something new. We treat every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals. While we've partnered on a wide variety of innovation strategy work, we specialize in the following:

Workshops

Out-Ovation: Reinventing Research to Fuel Our Innovation Efforts

Using consumer research during the innovation process enables teams to identify a richer set of opportunities. Learn about six of Kelton's research techniques that have fed into some of our clients' breakthrough innovation strategies: Innovation Foresight; In-Situ Exploration; Digital Immersion; Extreme Users and Threshold Research; Consumer Co-Creation; Storytelling and Narrative Creation.

Design Research: Beyond Buzzwords

Beer & Empathy: The New Currency of Innovation

While we are all wired for empathy, we as marketers and researchers often suffer the "game dynamic" which prevents us from being empathetic when we need to be. For brands that practice an empathetic design and research structure, transformation in how the internal marketing and product teams think about their consumers occurs. This has ultimately allowed them to develop new insight-driven ideas and fill their pipeline with innovative products that are not just focused on optimizing, but also keen on connecting with the human who will eventually be enjoying them.

For Driverless Cars, Failing to Understand the User Can Tank Innovation

A Top Innovation Consulting Firm

Over the years, we’ve isolated what works – and what doesn’t – when it comes to creating innovation models that are actionable in the real world. We aren't ones to brag, but here are a few reasons clients enjoy working with us on innovation consulting projects:

Innovation Framework Backed by Insights

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs Yield Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Organizational Innovation Stewards

Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Market Research Capabilities

Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.

Innovation Framework Backed by Insights

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs Yield Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Organizational Innovation Stewards

Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Market Research Capabilities

Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.

About Kelton Global

Kelton is a strategic consulting agency specializing in quantitative and qualitative market research, branding, communications, and design. We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. We’re rooted in the belief that it takes the combination of insights and imagination to fundamentally transform brands. With a journalist’s eye for the human story, Kelton utilizes the best consumer insights engine in the business to solve branding, marketing communications and innovation challenges for clients. Kelton is an LRW market research company.