What to Do First with Your Customer Data Platform

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What to Do First with Your Customer Data Platform

Whitepaper

Go from knowing what you would do with customer data to actually deploying specific use cases.

There’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. Customer Data Platforms support a wide range of use cases. Marketers should plan their CDP deployment by identifying the cases that are most important for their business and planning a sequence that adds new use cases as the data sources and features to support them become available.