Note: These letters are amazingly successful but they are just one part of the Price Drive. Naturally, you will need to ‘tweak’ each letter to suit your area and any local rules/laws you need to observe. And please keep in mind, marketing campaigns like the Price Drive are designed to attract general property owner contacts as well as ‘now’ sellers. As I’m sure you’d agree, the contact you make today may well be listing with you this time next year.

I’ve heard some real estate trainers say agents should only focus on immediate sellers. I don’t agree with this idea at all and think it costs agents lots of extra business. In my own career I’ve worked hard to nurture many relationships with contacts who never actually sold a property… But boy… did they refer!!

There are some brilliant real estate CRMs available today that can handle as many contacts as you can throw at them with automated follow up and advanced client care to keep your listing pipeline full to overflowing!

If you listen to my interview with troy, you’ll see how they rolled out their local Price Drive. RW 🙂

PS: It would be awesome if you could leave a comment and also subscribe hereto get my podcasts on iTunes.

I really enjoyed chatting with Troy Kincaid last week. But I didn’t expect the little ‘cash bomb’ he dropped on me.

He told me about the “Price Drive” letter he used to get 22 appraisals in a week …and they’re already converting to listings.

You can listen to my interview here and click the link above to download the word doc version. (Many thanks Troy)

I believe success leaves clues and there are a number of things Troy mentions that shine a light on his success.

They get started at 7am

Training and personal development is continual

The way they market their properties creates strong buyer competition resulting in 22% of sales made are actually OVER the asking price

There is a system for everything that happens when a property goes on the market

Their open times are just 20 minutes.

All photos are professionally taken

Each buyer gets a ‘buyer’s kit’

The dream team. From left, Mark, Heidi, Troy & Karlee

The price drive letter.

16th March 2015

Dear Colac Resident,

Over the next two weeks we will be conducting an initiative called the Colac Price Drive. We appraise homes in every street of Colac and release a full report on the values in the area.

The values in Victoria, and in particular Colac, have had varied growth over the last year and we have found that local residents are keen to know the current value of their home. An updated appraisal may allow you to pursue other financial interests, sell (either downsize or upsize) or ensure that your home is adequately insured.

We will be offering our expert opinion on prices of every home in Colac. The appraisal will only take approximately ten minutes of your time.

What will you receive?

Detailed ‘comparable market analysis’ of your own property

Report on every recorded home sale in Colac over the past six months

Plus a free How To Sell Your Home For More book

9 Critical Mistakes for Sellers to Avoid

10 Steps To Prepare Your Home For Sale Checklist

How do you participate?

Contact Mark or Troy on 5232 1800. Alternatively, you can email [email protected]. We will then schedule your home to be appraised at a time that suits you.

Strict confidentiality will be adhered to for each property, and only the total statistics will be revealed. Whether you’re thinking of selling soon, or in ten years, we hope you can participate and we would love to catch up.