Welding on the Menu for the Prime Minister?

The CWB Welding Foundation has launched a social media campaign with a target audience of one person: Prime Minister Justin Trudeau.

Deftly repurposing the Prime Minister’s own social media images, the campaign spotlights the largely unnoticed impact welding has on everyday life. The daily posts on Facebook and Twitter highlight the technology, safety, opportunity, and predominance of welding, as evident in the background of his photos.

Each post cheekily — but seriously — invites Mr. Trudeau to lunch on Friday June 2, as part of the Skills Canada National Competition (SCNC) being held May 31st to June 3rd in Winnipeg. This event, sponsored by Skills/Compétences Canada, is a national, multi-trade and technology competition for students and apprentices in Canada.

The campaign looks to raise awareness of the importance of skilled trades in Canada and for Canada, with a specific objective of attracting the next generation of welders to the industry. This objective would be of particular interest to Mr. Trudeau, as he, in addition to being Prime Minister, is also the Minister of Intergovernmental Affairs and Youth.

Follow the campaign on Facebook @cwafoundation, and Twitter @cwa_foundation.

About Skills/Compétences Canada

Skills/Compétences Canada is a nonprofit organization with a mission to encourage and support a coordinated Canadian approach to promoting skilled trades and technologies to youth.

The Skills Canada National Competition (SCNC) is the only national, multi-trade and technology competition for students and apprentices in the country. Every year, more than 500 young people from all regions of Canada come to SCNC to participate in over 40 skilled trade and technology competitions. Through these competitions, Skills/Compétences Canada also seeks to raise awareness about skilled trade and technology sectors to Canadian youth and their influencers.

About the CWB Welding Foundation

The Foundation’s key mandates are to increase awareness of public safety in welding, and to address the skilled welding labour shortage in Canada. It also focuses on creating access to educational opportunities for all levels of education from elementary through to post-secondary, as well as Indigenous peoples, women, those with disabilities, visible minorities and New Canadians.