The
Objective:
Noble Communications came to Scott Design to design a sales brochure
for the condominiums at 55 West.

Marketing Strategy:
Use the sales brochure to create sales of the condominiums.

Creative Execution:
This piece was designed keeping graphic standards that I created with
other print collateral I designed for 55 West depicted the look and
feel of this concept. When I got the project, I new I wanted to the
brochure to be a gate fold. The gate fold allowed me to have more content
areas so I could tell the story. On the cover I placed the "Center
of Attention" identity, then taking the provided 3D tower rendering
I centered it on the panel with the "55W on the Esplanade" identity
mark. Then the first part of the story I placed on the brochure's first
reveal. The "55W" I used as a background graphic because this part
of the story talked mostly about "the esplanade" which I placed the
it's identity mark in the center creating a horizontal stripe. This
horizontal bar set up another horizontal bar on the inside spread of
a series of stock lifestyle photographs
of young professionals enjoying "the Esplanade". Once the last reveal
was all the way open, I repeated the tower in the center with ghosted
boxed containing bullet lists of all amenities of the tower. Then
to complete the piece, I placed provided floor plan art with the suite's
name and square footage.

Result:
One of the print collateral items that helped take sales from 10% to
90% sold in 9 months.

Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.