Users are not sensitive to pricing. Only to the benefits that come with it.

How many of you know the exact price for a pound of tomatoes? You have been buying tomatoes regularly now for so many years. And yet you probably can’t tell. Why? You don’t really care. You either need or want tomatoes and unless they are ridiculously expensive, you will just buy them.

The only thing you may notice is that some tomatoes are really good, while others just look good, but have almost no taste. So if you are going to favor one place to buy tomatoes over another, it is going to be because of the perceived quality of the tomatoes, not because of their price.

The same is true for paid content. We have seen content provider selling individual articles for 5 cents and users didn’t buy them, while other content provider sold articles for 39 cents or even more, and users bought way more than anyone expected – they didn’t really care about the pricing.

Users care about the benefits, the uniqueness, or the perceived value of the content that is being offered to them. Pricing is mostly irrelevant.