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Salai Shop is a well-known department store in the United States, offering some of Pakistan’s biggest brands to some of the world’s most famous celebrities in sport, entertainment and social media. The company has helped to dress boxing champion Amir Khan, hip hop icon Cedric The Entertainer, and has collaborated with Sham Idrees to create hilarious viral videos, all in the name of popularizing south Asian culture, looks and brands in the United States.