AnnaLynne McCord for Marc Ecko Handbags.

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Marc Ecko Handbags has now released its new ad campaign for the spring/summer 2011 collection featuring “90210” actress AnnaLynne McCord as the brand's new face.

The “90210” actress AnnaLynne McCord has
been named the face of Marc Ecko Handbags for the label's
spring/summer 2011 ad campaign that will be launched online and
in-print.

Photographed by celebrity and fashion photographer Tony Duran, at
Siren Studios in Hollywood, the ad has a provocative and sexy
touch, with AnnaLynne McCord wearing nothing but Marc Ecko handbags.

Speaking about the brand's new face, Ecko seems more than thrilled
about the choice made saying that "AnnaLynne is a proper bombshell.
She makes my heart skip a beat. She's got a great sense of style
and a good vibe."

The 23-year-old actress said that she had so much fun shooting
the Marc Ecko campaign, wearing nothing but the amazing handbags.
"Today I’m doing a fun little ‘bag only, no clothing’ shoot and
it’s great, it’s fun! It’s not something that is necessarily
uncommon to me. I have fun with it, though - we were all born this
way, so why not be free?"

The new spring/summer Marc Ecko handbags line, including
beautiful pieces characterized through a simple and classic styles,
such as hobos and shoulder bags, will be available at Macy's stores
nationwide and it will retail for $60-$85. The main sources of
inspiration for this line are the music and young Hollywood and the
heritage of the *ecko unltd. brand.

AnneLynne McCord started to gain popularity in 2007 due to her role
as Eden Lord in the television series "Nip/Tuck", while in 2008 she
played Naomi Clark in the CW series "90210" role for which she won
the Breakthrough of the Year Award in the category of "Breakthrough
Standout Performance" in 2010.

The Marc Ecko Handbags spring/summer 2011 marketing campaign
featuring AnneLynne McCord is set to launch in March 2011 in
several magazines like Cosmopolitan and Seventeen.