Why, then, are designers reviving linen now?

Why, then, are designers reviving linen now? It’s certainly a palate cleanser amid all the Gucci maximalism of late, as Candice Fragis, merchandising director at Farfetch, suggests: “It’s an elevated version of minimalism which works well alongside some of the more extreme trends – raw fabrics are more interesting and can also be so luxurious.”

Linen’s return could also be a result of the drive to create more sustainable collections, as an eco-friendly, luxe alternative to cotton.