What are the Effective Keyword Strategies? .................................................................... 29

How to Test Keywords for CPA Marketing? ................................................................... 30

How to Track Online Marketing ROI Using CPA?.......................................................... 31

Excerpt from the eBook

The basic idea of a CPA marketing plan is to gain useful information frompotential consumers and convert them into profitable leads for future salesgeneration. This information can be of various kinds: telephone number,residential address, email address, social security number, credit or debit cardnumber, etc.