The internet is packed with websites trying to attract, capture and convert visitors into customers through their content. However, this is no easy feat: According to Kissmetrics, you have 8 seconds to make a great first impression with your site’s visitors, and after 8 seconds,…

When you build your website you think about elements such as visual appeal, richness of content and user-friendliness. But, do you think of these in terms of the trustworthiness and reliance they must inspire? Because your website allows your potential customers to catch a glimpse…

As reflected by Fireclick Index (as of the date in which we wrote this article,) the global conversion rate is 2.9% – and conversion is the most coveted feat in e-commerce. Companies battle ad nauseam to be the chosen ones by web users, and arduously…

Your prospective client has decided to check out your website. He looks into the screen for a few seconds with anticipation, but can only see bits and pieces of it… so he waits a little longer. Will a couple more seconds turn his excitement into…

Think of your website, and see it as a giant business card. An open invitation for the world to come in and see you, what your business is all about. You and your team have put countless hours envisioning, organising, and creating an appropriate representation…