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Nonprofits today are being pressed to demonstrate the effectiveness of their program activities by initiating and completing outcome-oriented evaluation of projects. This guide was developed to provide practical assistance to nonprofits engaged in this process. In the pages of this guide, we hope to give staff of nonprofits and community members alike sufficient orientation to the underlying principles of "logic modeling" to use this tool to enhance their program planning, implementation, and dissemination activities.

This handbook provides a framework for thinking about evaluation as a relevant and useful program tool. It was written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects.

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“We’re giving individuals the tools they need to get into a career and then we’re engaging them into the mainframe of the community,” said Roberto Torres, executive director of the Hispanic Center of Western Michigan.

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Strong Beginnings Education Coordinator Bonita Agee (left) interacts with Keturah Bell and her son Elijah at a Strong Beginnings support group meeting for breastfeeding families in Grand Rapids, Michigan.