China Bitcoin Exchange BTCChina Rebrands in Bid for Global Audience

BTCChina, China’s first bitcoin exchange, is rebranding as BTCC in an effort to expand its global reach.

BTCC’s CEO Bobby Lee commented:

We are immensely proud of what we have achieved so far. Over the past four years, we have grown far beyond just being an exchange. We now offer a comprehensive set of products and services in cryptocurrencies, including wallets, merchant payments, and also a mining pool.

Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name. BTCC is that name. Wherever you are, BTCC is your bitcoin company.

The new name, in addition to echoing the old one, is an effort to “capture the core essence” of blockchain technologies & cryptocurrencies.

Today, BTCC is also revealing a new logo and website designed to target a global audience.

Samson Mow, BTCC’s Chief Operating Officer, explained:

We’re excited to introduce a new logo and identity that modernizes and reinvigorates the BTCC experience. The new BTCC logo retains some original elements as a nod to our heritage, but also conveys a bold simplicity that translates well across any screen size. We now have a unified design language that we will be rolling out across all of our web products, as well as our our forthcoming refreshed mobile products, which are being redesigned and developed from the ground up.

Headquartered in Shanghai, the exchange was founded in 2011, is now the longest-running and amongst the largest in the world. Established originally as an exchange, BTCC plays a significant role in many other areas of the bitcoin ecosystem, including a major mining pool, payment processing, consumer wallets, and blockchain engraving.