Megan Tower’s Design Blog

In general, Nike advertisements are praised by those who see them for being inspirational and entertaining. This is not the case with the new Hyperdunk ads, which shows a basketball player dunking over another, and gets…well…a crotch to the face. Many are calling the new ads homophobic in nature.

According to a CNN article, a U.S. college student was reporting on a protest in Egypt when he and a translator were arrested. Using a new internet craze and his cell phone, he sent one word to a Web site and his friends sent forth immediately to get him released from jail.

To change the marketing concepts would almost be a blow on the great job that Ledger did in “Dark Knight.”

“If you try to honor somebody, you honor them by respecting their work and putting it out there for as many people to see. He was immensely proud of the work he did on the film. I feel a great burden to present that in an undistorted form.”
– CNN.com Article on March 15

Round of applause. Standing ovation. THANK YOU for not pulling these ads.

If you did not read my commentary on why I was so strongly against the redoing/pulling of the advertisements, make sure you click this link! No one wants me to repeat this twice. 🙂

But I must state again for those that WON’T read my old post that this marketing concept is the most ingenious I have seen for a film because it doesn’t spoil the plot (yet gives you insight into it) and it definitely makes people look AND WONDER. Isn’t that what a movie poster is supposed to do?