Client Consult Problem Statement:

MnM’s client was a leading manufacturer of Agri- products and a detailed analysis of types, application, and animal type, in terms of value as well as volume. The client was looking for country wise information related to various sub types and applications, in terms of value as well as volume. Pricing analysis for each country and types was also included in the scope of the study.

Solution Provided:

1. Methodology Adopted by MnM :

: The study involved extensive interviews with the Primary respondents from the demand side involving key personnel from the agriculture industry for the estimation of the Total Addressable Market (TAM) to understand the current scenario. MnM analyzed current & forecast quantitative market information for the market sizing and forecasted the growth of the non-protein nitrogen product market. For understanding the l pricing aspect of key application and type in all the specified regions data from was gathered from the Food and Agriculture associations to understand the current trends and processes involved.

2. Actual Solution Provided:

• Estimation of total addressable market size and forecast (for next 5 years) • Regional and Country-wise analysis for 18 major Global countries • Pricing analysis for each country and type • Analyzing various macro and micro factors impacting market growth • Business insights to formulate optimum strategy to grab market opportunity in potential countries

Value Delivered:

After working through the detailed market analysis and end-user market assessment by MnM, client successfully formulated its market entry strategy to enter in the feed Non-protein nitrogen market.