CVS takes beauty full circle

By Antoinette Alexander

Beauty360 has been described as “a natural evolution” of CVS/pharmacy’s commitment to beauty, and there’s no denying that it is much different than any beauty department you’ll find in a traditional CVS/pharmacy store. As of press time, there were 25 Beauty360 stores in operation, located primarily in California. The first location was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle.

Beauty360 carries a wide range of prestige and niche beauty brands from the skin care, cosmetics, men’s grooming and fragrance categories. Plus, its staff of trained and licensed professionals offers a suite of brand-specific signature services, including express facials (even one for guys featuring Jack Black products), hand massages and makeup application. There also is a Brow Bar featuring Billion Dollar Brows and a POP Beauty Lash Bar.

Aside from its high-end beauty offerings, Beauty360 makes a major statement with its upscale décor and layout, which includes a separate entrance.