Windows, Dell & (RED) / Raise your voice

Windows Vista joined the (RED) product partnership to fight AIDS movement by introducing a new co-branded laptop with Dell. We spread the word about the partnership and the cause through the power of song, inventing a new technology where participants could select a song via their phone and then use it as a microphone. This technology was combined with a custom projection van that played karaoke videos with the (RED) message with anthemic songs, which were sent to participants to share socially. We reached more than three million people through our online, guerrilla, and street team efforts.

Windows, Dell & (RED) / Raise your voice

Windows Vista joined the (RED) product partnership to fight AIDS movement by introducing a new co-branded laptop with Dell. We spread the word about the partnership and the cause through the power of song, inventing a new technology where participants could select a song via their phone and then use it as a microphone. This technology was combined with a custom projection van that played karaoke videos with the (RED) message with anthemic songs, which were sent to participants to share socially. We reached more than three million people through our online, guerrilla, and street team efforts.