from the oh-brother dept

Hogan is suing Southland Imports and Suntrup Automotive Group over a commercial that warns unwary car buyers of getting "body slammed" over bad deals and that invites customers "tired of wrestling for a good deal." The lawsuit filed on Tuesday in Florida District Court alleges that the defendant violated Hogan's likeness and implied an endorsement by imitating his voice and using his catch phrases.

And what catch phrases does Hogan claim in the lawsuit to have popularized?

The heavy use of "brother" to refer to one's acquaintances

Pointing to one's own muscles and referring to them as "guns" (Watch out, Ron Burgundy)

Reference to fans as "Hulkamaniacs"

Yet another case of publicity rights gone mad. Calling someone "brother" and referring to muscles as "guns" is something that's gone on for ages. Even if he did popularize it, it doesn't mean only he gets to use the phrases. But this is the sort of situation that's created by the pernicious nature of "ownership" culture, where people are being taught that they can "own" pretty much any idea or concept. It inevitably leads to clearly ridiculous lawsuits such as this one.

Seriously?!

Hulk, you got a divorce. You have a great woman on your shoulder. You work for TNA (the WRESTLING company) and you're adored by millions.

We cried when you came out and admitted to taking steroids. We listened when you said "eat your veggies".

We were inspired to hit the gym and get into shape in seeing you wrestle and connect with Each. And every. Fan in the arena. We understand that wrestling gave you a lot of pain and grief, to go with the happiness.

We love you for it. We didn't go after you for buying the name "Hulk" from Marvel a few years ago... Nor did we blink when you sold it from your ex wife.

We didn't complain about you sharing your experiences with everyone in the ring and finding ways to be relevant in the wrestling business, no matter the bumps.

But this, has GOT. To. STOP. You don't need to tarnish your image with this. We don't need to think of Hulk Hogan as a washed up has been that was once great. What you do best is inspire others. This does not accomplish that goal.

Re: Re: Uh....

Re: Seriously?!

"But this, has GOT. To. STOP. You don't need to tarnish your image with this. We don't need to think of Hulk Hogan as a washed up has been that was once great. What you do best is inspire others. This does not accomplish that goal."

Wow, dude, you're a hell of a hulk fan, aren't you? Here's the deal:

Steroids wrecked his junk and joints, all the repeated violent collisions in wrestling likely resulted in CTE, the same thing that caused ex-Bear great Dave Duerson to kill himself. Basically, the brain is attacked by the same small proteins that destroy the minds of Alzheimer's patients, except it attacks areas that control mood, depression, and cause suicidal tendencies. It's why so many wrestlers, football players, and hockey players either kill themselves or die at a young age.

Hulk Hogan is most likely gone, replaced by a confused shell person who may well be being manipulated by his family in the same way Alzheimer sufferers are. Let's just hope he doesn't take the Dave Duerson route....

Brother Where Art Thou

I've always thought Hogan sucked. Even at 13, I never bought that whole "Hulk Hogan" image, it seemed so forced and faked. "Hollywood Hogan" seemed a far more natural persona for him as it is likely much closer to his real personality.

Except it was clearly a direct reference to Hogan and a definite violation. It's not just one of the things mentioned, but a combination of all of them. Don't be stupid.

If someone wore a bad wig in a commercial, called himself "Ronald Rump" and said "YOU'RE FIRED", you wouldn't be whining about not being able to say "you're fired".

You're blinded by the fact that it's a wrestler, he still has rights to his image and phrases heavily associated with him. It could be considered parody, but for it to be considered parody, it would (obviously) have to be a direct reference to Hogan.

Re: Re: Re: Uh....

Lets create a character called Roid Rogan and see if we can get involved in this.
Its catch phrase could be "You would not like me when I need more roids!" "Bra-ther". Also he will take steroids in a similar fashion to Popeye.

Not so fast

He's not claiming that he own the phrases, he obviously doesn't. Not even Hulkamia, that's Marvel Comics.

The claim is that by using such phrases in conjunction with a soundalike constitutes the dealership is trying to suggest his endorsement.

If they didn't add a "celebrity voice impersonated" tagline in fastspeak somewhere in the ad, he's got a case... and not one based on modern publicity lawsuits run amok, but with precedent dating back decades.

He is broke

On target

Actually, I have to add my voice to those who think that Hogan is within bounds on this one.

I followed the link. I tried to find the commercial (and didn't) but with the information in hand, it seems to me that he was reasonably concerned about an implied endorsement.

This isn't a fan film here. This is a commercial. So was his successful case against Post Foods. In his shoes I would not want them exploiting my reputation either. Not just for the money, but because I would want to choose my endorsements.

A quick YouTube search shows over 100k hits for Hulk Hogan, over 500 of which seem to be fan films using action figures. We have not heard about him trying to get any of these removed.

He does not seem out of control, or rabid or anything like that. He seems to me to be measured and reasonable. The reporting at Hollywood Reporter however... maybe not so much.

There's a mattress company around here that uses Groucho Marx's likeness, but I've never assumed that it had his endorsement. I think it's more likely that the commercial in this case was made by a fan of Hulk Hogan and meant to appeal to other fans, not any sort of "implied endorsement".

Wow I'm a Loser

I shouldn't have known this

Until recently, neither he nor the WWF/WCW (titan Sports) owned the full rights to his "Hulk" name. "Hulkamania," "Hulk Hogan," and "Hulkster" were all owned by Marvel Comics. The WWF/WWE made a deal with Marvel to use the name "Hulk." This was also done with WCW when Hogan went to WCW. Also, WCW used "Hollywood Hogan" to cancel the Marvel deal, but the deal was still alive. However, before the 2006 release of his multidisk anthology, Hogan acquired the rights to the name Hulk Hogan from Marvel. The trademark citation "Hulk Hogan is a trademark of Terry Bollea" can be found on the DVD-set credits.

Crazy

Hogan

Hulk has done this before. I believe he sued post cereal for a fruity pebbles commercial that had a wrestling character that had the word boulder in his name. Hogan sued because his pre hulk hogan name was Terry Boulder.Hogan will keep on doing this for as long as he can for any dime he can squeeze out of anyone.