Over their major careers in the industry, Karlie Kloss and Christy Turlington-Burns have each shot their fair share of fashion campaigns. Whereas those campaigns tend to convey a fashion brand's or magazine's very specific message (i.e., "Get the look!" "Dress like this!" "Be more like this person!"), their latest effort isn't so much about peddling product—though the images sure are effective in making you want to buy a pair of Cole Haan shoes. Rather, it's about showcasing their work, their personalities, and their relationship (all the while, yes, modeling some sweet fall 2017 footwear and accessories).

Kloss and Turlington-Burns star in Cole Haan's "Extraordinary Women, Extraordinary Stories" campaign, a photo series by Cass Bird that portrays the supermodel duo through a relaxed lens—one that speaks to their intimacy with each other rather than their career status and fame.

Courtesy of Cole Haan.

"What makes Karlie and Christy beautiful isn’t what they project on camera; it’s what they choose to do off camera," David Maddocks, chief marketing officer and general manager of business development of Cole Haan, said in a statement about the casting. "Living extraordinary lives filled with purpose is something everyone can aspire to have in common with them."

This idea of "extraordinary women" extends beyond the models in front of the camera: Cole Haan tapped an equally impressive cast of female creatives to work on the campaign, including Bird and stylist Karla Welch. "I think the clothes reflect an effortlessness that comes from being a confident woman," Welch says of the styling direction of this shoot. "Timeless and elegant." In terms of the process of picking out the clothing to reflect personality rather than product, Welch explains they prioritized pieces that "made them feel good—of course, there are guidelines from a brand perspective, going into any shoot, but we wanted the clothes to reflect the women."

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Along with the jewel-toned velvet shoes and Italian-leather bags from the American brand's fall 2017 collection, Kloss and Turlington-Burns are shot wearing sleek, sophisticated outerwear, and different textures mixed together in some very pinnable autumnal looks.

Welch was named the most powerful celebrity stylist by The Hollywood Reporter this year. Her approach to the red carpet has been defined by showstopping pieces that might not be obvious for the step-and-repeat, but reflect her client's own personality and aesthetic preferences. (Her roster includes Lorde, Tracee Ellis Ross, Sarah Paulson, and Kloss.) This shoot "inspires women to lead and extraordinary life—a life with purpose," Welch says.

Kloss and Turlington-Burns are "both women [who] have transcended their obvious physical beauty to put their passion projects forward and use their platforms to do so," which Welch admires. "I'm behind anything that empowers and highlights women of merit…and this Cole Haan campaign most certainly does so."

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There's also a video component to "Extraordinary Women, Extraordinary Stories," which sees Kloss and Turlington-Burns define what extraordinary means to them, the importance of challenging oneself, and so on—again, expanding the scope of what a typical "campaign" tried to achieve by providing a 360-degree view of its stars and giving them a platform to show a different, more personal side to themselves that doesn't feel as, well, outrightly branded. Plus, there are also some deeply heart-warming bits where the mentor and mentee compliment each other, so…we suggest starting there.