Pura Lopez was born in 1962 in Elche, Spain, into a family dedicated to shoe manufacturing. In 1979 she joined the Escuela de Artes Aplicadas y Oficios Artisticos de Alicante, earning a degree in interior design. In 1981 Pura Lopez joined the Escuela de Artes y Oficios Barreira in Valencia, where she completed her degree in fashion design. Three years later, Pura Lopez traveled to New York to complete a course in fashion design at the Fashion Institute of Technology. Shortly thereafter, Pura Lopez completed a course in shoe design at the Ars Sutoria Institute in Milan, the most prestigious school for footwear model designing. Now she was ready to join the design department of her family's shoe business. The PURA LOPEZ brand is born.