Abstract

A poorly implemented content recommendation solution can actually do more
harm than good, detracting from the user experience, rather than adding to
it.

The amount of content available to most pay-TV subscribers has increased
drastically within the last ten years, making it increasingly difficult for
them to find the content that they want through traditional grid-style EPG
interfaces. In this Viewpoint, we explain how implementing an effective
content recommendation solution provides an opportunity for operators to
improve the customer experience and, as a result, to reduce churn and increase
revenue from on-demand services.

This Viewpoint provides:

an overview of the key drivers for content recommendation solutions

brief case studies of operators that have implemented content
recommendation, including FASTWEB, Orange in France and Virgin Media

recommendations to operators, including future possibilities for
content recommendation solutions.