usage data

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon.

Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it and how to get the most from it. With this data you can start to understand your users a whole lot better!

Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook. To go into effect from 16 January, Instagram's new privacy policy reveals that the company will start sharing data with Facebook.

Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins.