Putting customer relationships above all else

A few weeks ago at the 2017 Customer Intelligence Summit, we encouraged attendees in the room to change not just what you’re doing, but why. We asked you to reframe your entire approach to customer intelligence gathering—to put customer relationships above all else.

We are committed to providing technology that turns that aspiration into reality. Insight-gathering is an integral part of the customer experience—and our goal is to provide the technology that enables you to deliver the best possible experience when you engage with your customers. The new Sparq 3 innovations we announced at Summit, including Member Hubs and the ability to engage members over social media, are designed to do just that.

I hope that you were inspired by your peers at Summit to reimagine what’s possible and that you’ve taken home concrete ideas on how to increase customer lifetime value in your company. To help you take advantage of all the content from the Summit, we’ve included detailed session takeaways, highlights and videos here in the Summit Hub.