Hartwall

Background

New furniture in a brand-new office buildingThe Oy Hartwall Ab brewery is a part of the British Scottish & Newcastle group. It produces the Lapin Kulta and Karja beers as well as soft drinks such as Jaffa and Pepsi and Hartwall Novelle mineral water. When production was transferred to Lahti, it was clear that the corporate offices would soon be moving too. And in November 2004 a brand-new offi ce building was inaugurated in Helsinki´s Bolero Business Park.

Objectives

Brand identity shown in the interiorHartwall opted to accentuate its brand identity throughout its interior in an exciting way. Each floor in the six-storey building is named after a particular brand and each floor was supposed to be furnished in these distinctive brand colours. This should be carried out by choosen seating furniture following the brand colours.

Solution

Open and light offi ce environment following the brand coloursThe office chairs and seating modules in the conference rooms follow the brands welcoming colour scheme. The office environment is open and light. The few individual offi ces have windows looking out over the open plan area in order to promote a feeling of togetherness.