Introduction

NVIDIA's GeForce 500 Juggernaut is sinking deep into the market's key business area, the mainstream, where most money is made, with the GeForce GTX 550 Ti, reviewed today. The GeForce GTX 560 Ti launched last month rattled the "gamer's sweet spot" ($200~$250) price-range, and it's now up to the GTX 550 Ti to capture the sub-$200 market as the best option available. A huge task, in a market almost saturated with options. The $5 you paid to the toll-booth on your way to the PC hardware store could determine what graphics card you end up buying!

NVIDIA GeForce 550 Ti is technically a successor to the GeForce GTS 450. Its purpose is to provide gamers with a graphics card that lets them game at 1680x1050 or 1600x900, that 17-22-inch monitor that they never bothered to change, with a lot of eye-candy turned on. Then when they decide to go big with 1920x1200 or 1920x1080, adding a second GTX 550 Ti in SLI should give them high-end performance that lets them play anything at HD resolutions.

To accomplish this task, the GTX 550 Ti is based on the new 40 nm GF116 silicon, which packs 192 CUDA cores, and a 192-bit GDDR5 memory interface. 1 GB is the standard memory amount, and is spread across the 192-bit bus using memory chips of variable densities. A smart design move to achieve as much as 70% higher memory bandwidth than GTS 450 with its 128-bit interface.

The ASUS GTX 550 Ti Direct CU TOP comes with a proven heatsink design that has been used on many other NVIDIA and AMD products by the company. Clock speeds are improved as well out of the box but are not the highest we have seen today. Pricing compared to the NVIDIA reference design is reasonably increased, just $10 more.