As we all hear and state that First Impression is the LAST impression. Thus, you only get a single chance to make a first impression and for years and years this small piece of paper we call a business card has become the prime instrument for moving business and personal info to new connections and customers in a mutually identified format. Even in the modern virtual world of Facebook, LinkedIn and Twitter, this easy piece of card goes from strength to strength.

You meet so many people and almost everyday day hand out your business cards to many of your potential customers. But the reaction you are getting is pretty dull and inefficient. The majority of the people that you meet push your business card in their pockets without even considering it. Even though some people do look at it, then it is just a glimpse till they place it directly into their pockets. And you get the sense that they might just set your business card in a drawer or even a dusty corner, or, worse yet, that they toss it directly into the recycling bin! This obviously means that this individual won’t ever follow up with you for company.

Like everyone else, do you also wish your business card stands out? If you want your business card to make an enduring impression Rather than ending up in a dustbin, then here are some smart tips to make that occur:

1. Ask your designer to design a custom business card to match your brand and company. Don’t get stuck on the free or inexpensive business card templates that are offered on the internet. Receive a business card designed that is a visual representation of your enterprise, idea, and individuality with your own logo imprinted over it along with the visual design elements. A exceptional business card will definitely stand out more than any typical template that people are already used to seeing.

2. Choose a paper which is thick and have a wonderful feel. This will make your business card only feel more significant than others. Get your business card printed on a little thicker, smoother, thicker, or possibly a textured paper. You may also select a paper which goes together with your business identity and reinforces your brand message. It is possible to opt for a conventional or a old-fashioned look of a paper, or an ivory linen sheet, or to get a giving a high tech seems you can select a smooth, bright white and slightly glossy paper.

3. Use either side of the company card to get your entire message across. There are tons of chances and ways of utilizing either side of the card. You can place your tagline or a brief list of your solutions, business branches or advice about your products and services. The back of the company card is already there so why not utilize it effectively? To create your card more distinctive you might also put a photo or a picture that reinforces your brand new.

4. Make your card more valuable by giving offers/discounts through it. If you’re offering a free consultation or some sort of a discount also, you may use it like a coupon also for new contacts. You can market your offer in your card so people keep it with them to use it in near future. The possibilities of your card stepping right to a recycle bin get decreased.

5. A fold-out card is also a fantastic alternative. This arrangement is very useful and successful in giving a record of samples of your previous work when prospective customers expect you to have a portfolio. A fold-out card may also be used to tell prospective customers more about your key services or products.

6. Cutting the card at an interesting way makes it exclusive. Choosing a square shaped card instead of a typical rectangular cards or one with rounded corners or angled borders are visually intriguing to grab people’s attention.

At least one of these thoughts will certainly distinguish your business card in the audience and will make that first impression on your potential client. You may even combine these options to make it more effective and exclusive. The aim is to produce your own card property in the “keeper” pile in place of the trash bin.