New Posting Opportunities in the Social Media Tool

Post Video Content to Facebook

Why do I need this?

We all know video content is much easier to consume than text. It’s quicker, more memorable, more engaging, drives more traffic and produces more conversions than any other content.

Fortunately, video content is becoming easier to access too.

How can SEMrush help?

To keep up with the trend, we’ve added the ability to schedule and post video content on Facebook to our Social Media Poster.

How does it work?

Just upload any video like you normally upload images. Choose whether you want to add your post to the queue, post it now, schedule it for later, or save it as draft.

Some restrictions to keep in mind: your file should be in an MP4 or MOV format and should not exceed 100 megabytes. The tool supports a range of aspect ratios from 9x16 to 16x9.

Please note this feature is only available on our paid plans.

Post to Google My Business

Along with scheduling video content, we’ve added the ability to schedule and publish posts on Google My Business.

Why do I need this?

Google My Business posts are a great way to inform about everything that concerns your business, increase visibility and drive traffic to your website. These publications are shared directly on Google and are visible to anyone.

How can SEMrush help?

The SEMrush Social Media Poster allows you to schedule and publish posts to Google My Business right from the tool’s interface. It works just like with any other social network. At the moment, the tool supports only one type of GMB post -- ‘What’s New’, but we are working to add other post types soon.

How does it work?

Start by giving us access to your GMB locations. Choose the locations you want to post to and connect them in the Social Media Poster.

You can add an image, a CTA and a relevant link to your GMB post. The minimum image size required is 250 x 250 pixels.

Please be aware that there are some restrictions on the locations: you won’t be able to choose a location in a country where posting to Google My Business is not supported.

Please note that posting to Google My Business is only available on our Guru and Business plans.

We truly hope that these new features will help you increase your visibility and reach through social media. Any questions or suggestions? Feel free to send your feedback to smm-tool-feedback@semrush.com.