Sometimes in January it’s like we have to remind the weather that it already had it’s chance at winter, it should be over by now. But always, the temperatures drop and the rain becomes relentless, but if we’re after one glimpse of joy it’s that this is the best time of the season to start breaking in a new pair of raw denim.

It’s been a little over a year since Dutil Denim proudly launched Freenote Cloth in Canada. We talked to Sales Director, David Strong, about the companies’ developments over the last year and his view on fast fashion.

dutil. is honoured to be the exclusive retailer for the collaboration between IDC and PBJ. The project has been brewing over the course of a year; they joined forces to express their shared passion for high quality and timeless products.