In today's world, consumers explore a myriad of sales channels—on-line, off-line, and mobile—when evaluating and purchasing products. All of which makes finding and wooing them harder than ever.

Establishing intimacy with consumers and anticipating their next move, their next desire, is imperative to targeted innovation and marketing. Our solutions help you enhance consumer analysis, insights, and interactions.

Explore how HP can help you bond with consumers.

Consumers are harder than ever to track, predict, and satisfy. But knowing consumers' buying trends and spending habits are integral to both product innovation and marketing.

Getting the right information, the right product to the right consumer at the right time drives brand loyalty. HP's consumer intimacy solutions help you better track behavior, influence buying decisions, and deliver service.