Marketing

Marketing Courses

This major is designed as a traditional undergraduate, four-year program. It provides students with opportunities to develop the personal and professional skills of the marketing world. To accomplish this, students are required to complete courses and activities in three distinct areas:

The first area requires students to complete the General Business CORE.

The second area requires students to complete CORE courses in Marketing.

The third area requires students to complete advanced study in a business-related concentration or minor, or choose a minor within the liberal arts field. The advanced study concentrations and minors include: Accounting with a CPA track, Finance, and Sports Management.

All students complete an internship. The purpose of this internship is to help students apply academic knowledge to a supervised work environment. The internship brings together academic preparation with an actual employment situation providing the students with an opportunity to apply their knowledge, communication, decision-making, and problem solving skills. The vast majority of business internships turn into full-time employment opportunity upon graduation. Many of these students are in an enviable position; they already have a job offer and can begin their careers immediately.

Students enrolled in the Marketing degree program, especially those who have selected the International Business as a minor, may wish to travel overseas to study or complete an internship with a company in another country.

Marketing Major Core

MKT362 Consumer Behavior (3)

MKT 363 Marketing Research (3)

MKT 365 Innovation and Digital Marketing (3)

MKT 366 Global Marketing (3)

MKT 467 Marketing Strategy and Management (3)

Minor Requirements

All undergraduate business students who major in Marketing must also complete one of the business-related advanced study areas as shown in this section or select a minor in the Liberal Arts. Students majoring in Marketing must select a minor other than Marketing.