ILONA GABRIELA PAWLAK

Redbox

Redbox is one of the leading DVD rental companies in the North America with new movies and pro­mo­tions com­ing out at rapid pace. At Mhdezign we created print and web promotional materials daily as well as col­lab­o­rating with Redbox in-house team on their cre­ative jour­ney to re-brand. Every once in a while Redbox did not have permission to use original box art from the Studio, in this case we were asked to create alternative box art which could not resemble the original in any way nor use any of movie material. This was always a fun challenge.

Sagent

Sagent Phar­ma­ceu­ti­cals is a forward-thinking spe­cialty injecta­bles company that hired us (at mhdezign) to design label­ing sys­tem which dif­fer­en­ti­ates itself from the rest. Label­ing that stands out and clearly iden­ti­fies the drug name and strength in order to pre­vent­ medical errors.

Sagent was hon­ored with a pres­ti­gious “Chicago Inno­v­a­tive Award” and was chosen as a No.1 on Crain’s Fast Fifty 2013 — the list of 50 fastest-growing pub­lic and pri­vate com­pa­nies in the Chicago area based on five-year rev­enue growth.

Olympia

Olympia Foods is a Chicago-based company that spe­cial­izes in man­u­fac­tur­ing of Greek food prod­ucts. The company needed a new look (identity, collateral) for today's market since their exist­ing identity was developed back when Olympia was founded in 1972. Of course new look couldn't be more complete with photography done by the best food photographer in town - Brian Wetzstein!

Look Closer

This is a self-promo poster cre­ated at mhdezign for our clients and friends. Every­thing in it was designed, pho­tographed and hand illus­trated by us (team of 3). You can also enjoy a closer look at some of the pho­tos here!

BU/CY

A set of cards which were cre­ated to cel­e­brate indi­vid­u­al­ity. Each card rep­re­sents a dif­fer­ent sea­son and has hand illus­trated typog­ra­phy and art­work. The mes­sage is to be your­self and once you are, you will see why (BEYOU, SEEWHY). Each card also has a list of attrac­tions to do for that par­tic­u­lar sea­son. You can send these cards as a set or as indi­vid­ual inspi­ra­tional cards to say Thank You or Happy Birth­day. Large posters were cre­ated based on the cards.

American Dental Association

Stu­dent Sea­sonal Mail­ers are mar­ket­ing pieces used by the ADA to high­light ben­e­fits, resources, oppor­tu­ni­ties that are avail­able to stu­dents with ADA mem­ber­ship. This years design series con­cept is to show 5 dif­fer­ent resources in each mailer which the stu­dents will be able to use while in school. Get­ting the most out of the mail­ers was the pri­mary goal and this will give them some shelf life!

The full page ads were created to be launched inter­na­tion­ally within den­tal mag­a­zines to pro­mote new mem­bers to join the ADA. The ads were also used as large light boxes at trade shows through­out the year.

Le Ninja

An iden­tity for a new cloth­ing brand which is 100% made in the U.S. The logo comes from the idea that no mat­ter what you do in life, be the best that you can be. Like a Ninja. We had the client hand write the brand name and it turned out to be a huge part of the over­all brand­ing. Along with the logo, we cre­ated a color palette inspired by Japan­ese nature and typog­ra­phy that is easy to use in print and web campaigns. We’ve also designed some pro­mo­tional pieces which include holo­gram stick­ers, multi-use wrap­ping paper, prod­uct pack­ag­ing for ship­ping pur­poses and some per­son­al­ized print col­lat­eral each cus­tomer receives when they make a pur­chase at LeNinja.com.

Pampered Chef

The Pampered Chef has been cater­ing to house­hold chefs around the world for many years. Here are some designs for their cook­ books. Each design has its own unique fea­ture*. For exam­ple, we uti­lized QR codes to bridge the gap between print and web, mak­ing shop­ping for ingre­di­ents an easy task. We even devel­oped a tab-system for chefs to con­ve­niently book­mark their favorite recipes. All food pho­tog­ra­phy shot by Brian Wetzstein.

MBlock & Sons

MBlock & Sons facil­i­ties hold any­thing from Keurig cof­fee machines to Crate & Bar­rel vases nation­wide. This 100 year old logis­tics cen­ter got a brand new logo and sta­tion­ary to go with it. Logo as well as this nat­ural recy­cled paper was inspired by the card­board boxes that this cen­ter is filled with from top to bot­tom. The M is embossed to add a little character.

Mamma Agata

Who doesn't like some real Ital­ian cook­ing? In the book “Mamma Agata Simple and Authentic” you will find the best. Mamma Agata and her daugh­ter Chiara Lima from the Amalfi Coast, published the cook­book which was only avail­able in Europe. With the launch and avail­abil­ity of the book in North Amer­ica, we were asked to cre­ate a media kit which was sent to book­stores, media com­pa­nies and news­pa­pers to help pro­mote the book.

Art for Haiti

Art for Haiti 2011 and 2012 both had distinct identity. In 2011 we used our own handwriting to develop a brand. In 2012 we cre­ated a block-like type­face to sym­bol­ize the re-building in Haiti. The iden­tity we cre­ated was uti­lized in every­thing from invites and posters to can­vas bags and home-made cook­ies. Together, we helped raise $32,000.00 for the Global Health Relief Fund. The money will be used to send med­ical staff to the Domini­can Repub­lic and Haiti. It was a plea­sure to be part of this inspi­ra­tional project and true labor of love.

Slant

A Chicago based mar­ket­ing agency spe­cial­iz­ing in Euro­pean mar­kets was look­ing for a pow­er­ful brand makeover.

Design Strat­egy: Revamp the orig­i­nal logo, add a Euro­pean twist to the sta­tionery and cre­ate a web­site tar­get­ing their transat­lantic audi­ence. The Bonus: We got to use dif­fer­ent lan­guages and shoot the photos!

Podmajersky

Pod­ma­jer­sky, Inc. is a third gen­er­a­tion, fam­ily owned busi­ness ded­i­cated to build­ing the Chicago Arts Dis­trict as an excit­ing new urban com­mu­nity. The scope of the project was to cre­ate sig­nage which speaks to cre­ative pro­fes­sion­als who want to rent spaces in the build­ing and also be an art piece for the community.

Call to Action

Call To Action is a Catholic move­ment work­ing for equal­ity and jus­tice in the church and soci­ety. At mhdezign, we did a couple of projects for them, all with a very lim­ited bud­get including an annual report and few conference programs which were all 2-color jobs.In the annual report client had the idea of “A New Life, New Church”. We came up with a con­cept where dots com­ing together cre­ate images of peo­ple who are the body of the orga­ni­za­tion and church.

Pub Crawl

A client wanted to have some wear­ables for her hus­bands birth­day pub crawl. And with her direc­tion, we cre­ated some­thing fun to walk around the sub­urbs in … with a beer in hand of course! Oh, we also added a train sched­ule so they don’t miss it.

Club Kiddo

Club Kiddo is a guide book that was created as parent aid in teaching their children discipline and responsibility. Kids earn Club Kiddo points for various house duties and good deeds, once they saved enough they can exchange them for extra play, TV or game time or actual money. This teaches children the value of the money and how it is to work for something they really want in life.

It's a fun way to explain the value of the money and discipline at the same time.