xAd, a location intelligence provider, has announced an expanded partnership with Pixalate.

Pixalate is working with xAd to monitor xAd’s entire network for SIVT and GIVT.

MediaPost wrote about the expanded partnership, writing, “Xad said its integration with Pixalate, a fraud protection provider, will enable it to monitor its network and identify both general and sophisticated invalid traffic. In addition, xAd has automated and manual processes to identify and get rid of problematic ad supply.”

MediaPost noted that the expanded partnership comes “as digital ad measurement continues to be a major hot button” throughout the industry.

D Sharma, Founder and Chief Executive Officer of xAd, said in a prepared statement:

“Nothing is more important to us than the complete trust of our clients. We will always put their safety and concerns ahead of our business and revenue goals. This rule is imposed into everything we do, like our stance on third-party measurement, and always making sure that checks and balances are in place. Our belief is that a client should be able to only focus on what matters to their business, while we make sure the pipes are kept clean for them.”