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Harry Potter and the da Vinci Book of Soduku

"The title above comes from a google group posting by fellow
zdnet blogger Zack Whittaker suggesting that titles have a lot to
do with page reads--the basis on which zdnet gets paid by
advertisers.

"My use of the title is, however, intended to do something else:
illustrate my belief that most people, technical or otherwise, are
far more diligent, and far more willing to think for themselves,
than most commentators, politicians, and television programmers
think..."