Samsung Electronics: Global Flash Memory Market Case Solution

In the year 2006, Samsung Electronics semiconductor business was the world's largest supplier of flash memory parts. The business, however, didn't initially devise flash technology and enter the market in the early 1990s following the technology leader Toshiba Corporation of Japan.

This case give details how Samsung became a principal in the global market for flash memory over the subsequent fifteen years. Readers are asked how they would make investment decisions to keep this leadership position.