Well, you knew it wouldn’t take long for Adidas to jump on marketing Derrick Rose as MVP.

And here it is, the first ad, featuring Rose’s quote from the beginning of the season wondering why he couldn’t have an MVP season, that he set that out as a goal for himself. It seemed to be cocky at the time, but it turned out to be prophetic.

Notice Adidas is not using footage of Rose’s twice-sprained ankle in the playoffs as part of this video.

Maybe Kurt keeps bashing Rose because he works hard, is humble, does not play the “Thug Life” role, respects his teammates, does not choke his coaches, has not been arrested and does not go out of his way to be the center of attention.

I guess he just can’t relate to someone like that so he tries to knock him down.