Six Senses Hotels Resorts Spas Announces Significant Expansion

Hospitality Leaders Wolf Hengst and Neil Jacobs to Head the Brand’s New Growth

Six Senses Hotels Resorts Spas, a pioneer and leader in sustainable luxury hospitality, is embarking on an era of expansion, announcing five new-build properties across five countries. All are scheduled for completion by 2016. The new additions will include the brand’s Western Hemisphere debut, with properties under development in St. Lucia, Dominican Republic and Colombia; its first presence in Bhutan, and the opening of Six Senses Qing Cheng Mountain, China at the end of 2013.

The significant growth of the distinctive brand comes to fruition under new leadership, with Wolf Hengst as Executive Chairman and Neil Jacobs as Chief Executive Officer of Six Senses Hotels Resorts Spas. Hengst, an internationally respected leader in the industry and four-year member of Six Senses Board of Directors, and Jacobs, a 30-year hospitality veteran with long experience in Asia, will work hand-in-hand to shape Six Senses strategic vision and advance its global presence. Bernhard Bohnenberger, President of Six Senses, continues in that role reporting directly to Jacobs.

Charged with fostering the award-winning spa and wellness program, Anna Bjurstam joins the executive team as Vice President of Spa and Wellness for the brand. Under her direction, Six Senses will continue to pioneer new standards and innovations to deliver meaningful benefit. Through technical and high-touch treatments, the multi-dimensional wellness program will blend the physical with the spiritual and the pampering with self-actualization.

“Six Senses Hotels Resorts Spas is positioned for exciting growth into new markets, reaching new audiences and creating new experiences for our guests,” says Neil Jacobs, chief executive officer, Six Senses Hotels Resorts Spas. “There is a strong and organic emphasis at Six Senses to our commitment to sustainability. It is part of the brand DNA and influences aspects of the business ranging from materials used in daily operations to how we engage with the local community.”

In addition to the physical expansion, Six Senses Hotels Resorts Spas is introducing a new visual identity, which will be introduced with a new web site in early March. The new branding will place emphasis on the refined and modern traits of Six Senses, while preserving its philosophy of being part of the local culture, yet in tune with the wider world. The continued commitment to fostering individual balance is exemplified in the six-sphere pyramid graphic which represents the five human senses – sight, sound, touch, taste, smell – and the top-most sphere being the innate sixth sense. It is now reproduced in purple, channeling the color’s association to dignity, wisdom, spirituality and passion; and in green, which speaks to life, growth and the environment, that will be used specifically for the Six Senses Spas.

Six Senses Hotels Resorts Spas has earned a truly global following since its founding nearly 15 years ago by offering emotional hospitality anchored in intuitive, anticipatory and empathetic attention brought to life by resort hosts who connect with individual guests. The crafted experiences of each destination, from diving with marine biologists and stargazing with a lead astronomer to batik making and homestays with local families, are designed to stimulate, energize and restore in innovative ways that will reach the most seasoned traveler.

With Six Senses resorts and spas currently operating in Asia, the Middle East, the Americas and Europe, the brand is synonymous with an authentic style of hospitality – relaxed, and natural, and in tune with the environment. Six Senses currently consists of 29 Six Senses Spas found in locations from South America and the Caribbean to the mountains of Gstaad, and Asia, as well as the following Six Senses and Evason-branded resort properties:

About Six Senses Hotels Resorts Spas
Six Senses Hotels Resorts & Spas is a management and development company, which manages resorts under the brand names Six Senses and Evason, plus Six Senses Spas.
Six Senses: Attention to detail and a focus on the incredible natural beauty of locations, together with generous personal spaces, constantly creates something new to discover. Six Senses offers individual style with a unique and diverse design personality, plus a strong sense of community.

Six Senses Spas: A key element of all Six Senses properties, Six Senses Spas offer a wide range of holistic wellness, rejuvenation and beauty treatments administered under the guidance of expert therapists. Six Senses Spas are also hosted by prestigious hotels and resorts in many other locations.

Evason introduces a collection of unique resorts that follow the Six Senses philosophy of uncompromised responsibility to sustainability and to the community. Family friendly, these properties also present a strong value focus while offering a vast array of guest services, personal attention and facilities.