What It Looks Like When Retailers Race To Get Exclusive San Diego Comic-Con Swag

We told you what the exclusive swag that retailers who attended the Diamond Retailer Lunch today at San Diego Comic-Con. With expectations that some of them might make it onto eBay pretty quickly afterwards…

And they’re off!

Look some of them are even reading the nominations for the Best Practice Awards as they pass by on their way to score. How diligent!