University of Law unveils world’s first social media-curated prospectus

22 June 2015

The University of Law (ULaw) has launched #LiveProspectus, the world’s first social media-curated prospectus, created by students for students - reinventing the traditional printed prospectus model for the socially-savvy generation.

#LiveProspectus will engage with prospective and current students who will be responsible for updating the social media content on the site by submitting their own content, including images and videos.

The living, breathing social prospectus, devised by digital creative agency, Nonsense, comprises of student-made videos, Instagram photos, and LinkedIn profiles of alumni, as well as Google links and maps - all designed to give prospective students an authentic, real-life picture of the University.

Students at ULaw have been actively involved in creating the content for #LiveProspectus, from filming and editing video content to submitting social media content, and they will continue to contribute and update the ever-growing prospectus over time. One of those students, Zara Coe, currently studying the LLB at ULaw Bloomsbury, said: “I wish there had been something like this around when I was trying to decide what and where to study. It would have been great to get the student’s perspective.”

Lysette Gauna, Head of Brand at ULaw, said: “We believe there is far more to the University than you can ever hope to fit in a printed brochure and what more powerful way to bring it to life than showing it through the eyes of our current students. They not only have the most relevant insight into studying here, but also really understand the questions that might be asked.”

Rob Mosley, Creative Director at Nonsense, said, “Our creative team promptly identified that the traditional prospectus model - thorough as it may be - doesn’t really show prospective students what studying at a university is actually like. We’re confident that ULaw’s #LiveProspectus will be able to do just that and provide prospective students with a much more modern and engaging way to explore the University as they embark on their studies.”