Hats off to TAG for creating the first mechanical timer accurate to 1,000th of a second, which makes it very useful for timing Formula 1 cars. The Swiss company's CEO Jean-Christophe Babin gave Wired a personal demonstration of the Mikrotimer's 3,600.000 beats per hour movement and explained the brand’s commitment to accuracy. "TAG has stood for precision for 151 years and we have the advantage of making all of own components." The new chronograph will go on sale this year for £33,000.