Thanks for joining Hispanic Market Advisors on the Livestream Google Event with Todd Rowe and Fred Vallaeys – we had a great time bringing you Partners Connect at Büro Midtown Miami. We’ve made the video of the livestream event available for you to watch whenever you’d like. And if you have any follow up questions […]

Now that 2015 has started to run its course, besides sharing some company and industry news, we’d love to venture a glimpse into what this year can be in relation to Hispanic marketing, organic and paid search, web design, upcoming events, and more: Responsive Email Marketing—46% of email is read on a mobile device. Optimize […]

Success in Hispanic marketing requires a collaborative work bringing a modern awareness to the concepts of language, acculturation, technology, media, engagement, and targeting. All other factors being equal, marketing to Latinos may involve organic and paid search. While your organic efforts drive higher performance for brand terms and higher net revenue per visit (NRPV) in […]

Celebrating the Hispanic culture — and diversity in general — while building awareness of your brand among the Hispanic community With the objective of helping brands to deepen their connection with Hispanic-Americans, Spanish SEO provider Hispanic Market Advisors® shares some tips for brands and organizations (private and public) to join the Hispanic Heritage Month Celebration […]

This post was originally posted in Latinosem.com, but thought I’d share it here as well…of course, after adding the canonical tag to avoid duplicate content. Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in English and translating it into the Spanish language. Effective […]

If you are creating a mobile-friendly website, you should consider building a responsive website design, which is one of three recommended options by Google. Google supports three different configurations for creating smartphone-optimized websites: Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on […]

Hispanic Market Advisors is proud to announce that the website www.telzy.com has been fully translated and Spanish SEO optimized (see iframe below). Telzy has now a fully bilingual website and since they are operationally ready to support clients in both English and Spanish, their multilingual platform allows Telzy to reach the entire spectrum of Hispanic […]

As Owner of Hispanic Market Advisors®, I would like to thank clients for their business and trust, vendors for their continuous support, contractors and employees for their high-standard working spirit (not easy to keep it up in the SEO world at times), and competitors (silent partners) to keep us on our toes! Now that 2013 […]

Many prospective clients (small business owners and Webmasters) ask us this question when they are in the process of developing a Spanish-language website. Should I develop the new site in a new domain, subdomain or language folder? As in many other topics, there’s not one right answer that would apply to every single case, but […]

A premium translation service - There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.

Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.

Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let's discuss and build together an integrated Hispanic marketing strategy that works for you.

Tons of unique and original bilingual content - Creating a bilingual website is possible even if you do not know the language in which you would like to translate.

Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.

Assembling our teams according to your needs – As an integral, fast
growing company in the Hispanic marketing field, Hispanic Market
Advisors ® integrates four forward edge virtual teams (Search, Language,
Content, Social) led by Sebastian Aroca, each one of those teams providing results
oriented services designed to help you achieve success in the prospering
online Hispanic market.

Treating your business as ours – We will act as an extension of your
own team. We will study your customers and help you create customer
profiles. We will also help you with client acquisition strategies that will
help grow your business. As you grow and expand your business, we grow alongside
you.

With an excellent Past Performance Evaluation (PPE) score of 94 to current
and prospective customers, Hispanic Market Advisors ® is certified by Open
Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Personalized customer support – We feel proud of the personalized
support we offer to our clients. Since we are a boutique niche market
agency, you will most likely deal with the owner, Sebastian Aroca, and one
account manager or specialist. Most of our team works in the backend
(even when you sleep) to make sure that everything flows in the most
optimized way possible. We persist until we get things done!

A pricing structure that fits your wallet – We realize that customers
also come in different sizes. Thus, after our initial consultation, in most
cases, we will send you a proposal with three different levels (conservative
, moderate, and aggressive) so you can choose the intensity of our
marketing efforts. Most of our customers start with a conservative or
moderate approach and upgrade to a higher level once they start seeing
results. We tend to like that too, so trust and confidence is built in stages.
Set up an initial consultation.

An effective ways to promote our clients – We will not impose any
particular marketing strategy. Instead, we will study your product(s) or
service(s), your industry sphere, and your customer profile, including user
behavior. Only then, we will adopt the right combination of SEO, PPC, social
media, SMS marketing, and more!

With an excellent Past Performance Evaluation (PPE) score of 94 to current
and prospective customers, Hispanic Market Advisors ® is certified by Open
Ratings (a Dun & Bradstreet company) as a Top 20% Performer.

Following metrics very closely – “Some deliver empty promises, we
deliver trackable results.” Among the first questions we ask our potential
clients are: do you have Google Analytics set up? What about Google and
Bing Webmaster Tools? And what about tracking your calls and analyzing
user behavior? If you don’t have these tools set up, don’t feel bad. Most
don’t.

We will help you set up the right “lean” metrics (they vary depending on
the business). Then, as we go, we will track the impact of all of our efforts.
After all, your marketing dollars are not unlimited, and we know that. As
your business receives more qualified web traffic, leads, and sales, we all
win.

Delivering Top Rankings – We will track all relevant keywords and send
you monthly ranking reports. SEO involves also tracking number of visits
and building a balanced link profile. PPC involves tracking pageviews,
clicks and conversions. CRO involves tracking calls and user behavior to
optimize the lead funnel and maximize leads and sales. Numbers don’t lie
and we will make them all visible to you. Set up an initial consultation.

Working with the key players in the industry – Having the right team
in place is as important as setting the right strategy. Our team is composed of
Latina bloggers, Community managers, SEO specialists, PPC AdWords
certified experts, and recently added, a software development team that
focuses on responsive technology and conversion rate optimization. All
together have one common goal: delivering tackable results to our clients.