HTC apparently needs an M8 Prime to take on the Galaxy S5

Samsung is rumored to be prepping a Galaxy S5 Prime model that will feature a better screen and processor, but the company may not be the only one working on a Prime version of its high-end 2014 handset. HTC is now said to have an HTC One (M8) Prime model in the works as well, although it’s not clear what such a device will have to offer.

Assuming both the M8 Ace and M8 Prime are coming out later this year, it would appear that HTC is finally ready to put up a much better fight against Samsung than in the past, likely being interested to steal profits and market share from the South Korean giant, which is currently the only really profitable Android handset maker out there. Interestingly, HTC wants to hurt Samsung where it hurts most, by targeting only its new flagship device and rumored Prime version with specific HTC One (M8)-based models of its own.