Reebok teams with Cam’ron and Jadakiss to launch the Question Mid EBC and A5 sneakers at Rucker Park

Recently in Harlem, NYC, Reebok Classic visited the famed Rucker Park for the Entertainment Basketball Classic to launch the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year.

The one and only Cam’ron was on site to support the Question Mid EBC, which was inspired by Allen Iverson’s first appearance at Rucker Park in 1996. Jadakiss was also on-site supporting the new Question Mid A5 sneaker, which was inspired by the original Answer V sneaker in 2001 where Jadakiss starred in the now famous Reebok commercial in 2001 when he rapped alongside Allen Iverson. Jahlil Beats as well as Sway Calloway were also on-site to support the Question Mid launches.

Cam’ron and Jadakiss met with a heated throng of fans on site and watched the All-Star EBC game from the sidelines where one team wore the Question Mid A5 and the other wore the EBC style for a true head-to-head match up.

The Question Mid EBC launches today at retailers nationwide and the Question Mid A5 will launch next Friday, August 15th.

QUESTION MID EBC:

Like many basketball legends starting out in their careers, Allen Iverson visited the legendary Rucker Park in Harlem, New York City to play an exhibition game. A week before being selected as the #1 pick in the 1996 NBA Draft, Iverson went to Rucker Park on a hot summer night in June 18th, 1996 for the Entertainer’s Basketball Classic (EBC) and brought his electrifying mastery of the court to life to a crowd of fans that overflowed the park. Largely credited with introducing his version of street ball to the larger basketball community, Iverson wowed everyone with his bombastic, unapologetic style of play that he would hone throughout his career.

To commemorate Iverson’s historic appearance at Rucker Park, Reebok Classic teamed up with the EBC program’s founder Greg Marius for the Reebok Question Mid EBC. The style pays homage to the color scheme that Iverson wore that evening, with an upper made of jersey mesh, gold suede and navy leather. The words “Standing Room Only” replaces the Question logo at the collar of each shoe, referencing the packed fans that night at Rucker Park.

The Reebok Question Mid EBC will be available for $139.99 on Friday, August 5th, at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.

QUESTION MID A5:

Allen Iverson, Jadakiss and Reebok have had a long and colorful history together. In 2001, the three parties came together to shoot a game-changing commercial for Iverson’s A5 sneaker launch that year. Shot entirely in black-and-white, Jadakiss penned an original song for the commercial, which showed Iverson displaying his infamous skills while Jadakiss rapped along in beat to Iverson’s performance, cementing Reebok as the first brand to truly fuse hip-hop with the sportswear industry.

To commemorate this historic moment, the Question Mid “A5” takes color inspiration from the OG A5 sneaker, with a sleek black leather and mesh upper accented by reflective grey piping and toe box. Hits of red adorn the sole with a distinctive red Question logo at the collar and a Roman numeral “V” logo at the heel.

The Reebok Question “A5” will be available for $139.99 on Friday, August 12th, at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.