Data Management: 8-Point Checklist for Mobile Publishers

You have finally managed to persuade your boss to take the tedious and time-consuming task of data collection off your plate. You search around for the best automated platform to collect all your ad tech revenue information. However, you want to make sure that your service provider treats data management as a business-critical process, and handles every detail to ensure data quality. After all, your data needs to be carefully managed across its life cycle to help you make better decisions!

1. Connections

Make sure that you can easily add any partner to your platform at any time.At Libring we have 250+ connections integrated to our platform. This way, you don’t have to worry about any source of data being left out!

2. Report Availability

When are your reports available again? Different sources make their reports available at different times, which can be difficult to manage. Verify if your provider figured out the perfect timing for each report. This is important for efficient data collection and making sure your snapshot is perfectly synchronized, all the time.

3. Revenueadjustments

Networks adjust revenue from time to time. You will get the most accurate results if your platform recollects your data at multiple points in time. This will allow you to update any adjustments.

4. Working with multiple currencies

Selling impressions all over the world is cool, but consolidating the information that you receive in different currencies can be a hassle. You will save time, and headaches, if you can automatically process the exchange rate. Also, make sure that you are able to visualize your revenue information in one common currency!

5. Keeping up with API updates

Is your platform keeping up with API updates? Verify if they constantly monitor ad networks, app stores and other data sources so you don’t have to worry about checking up on inconsistencies or worse: losing data!

6. What happens if an API goes down?

Delays in API reporting can happen. The more networks you work with the greater the probability that some reports are not available when you need them the most. You want a system that is continuously searching for data, and that collects it again as soon as the service becomes available.

7. Comparisons among networks

Comparing metrics from different connections is like comparing apples and oranges. Choose a platform that enables you to automatically normalize and organize your line items across networks for valid and meaningful comparisons!

8. Exporting Data

Make sure you can export data easily. You or your colleague will definitely need to use the data for further analysis. So you should at least be able to generate a CSV file straight from the dashboard. Ideally, you should have the option to export your data programmatically via API!

Data Management Matters!

Data management is a valuable asset for every company and a “must have” for monetization performance analysis. After all, your company’s revenue growth depends on accurate and reliable data. At Libring, we take care of every detail to ensure that your data is accurately processed and carefully managed to help you make better and faster decisions.

Our goal is to make your monetization reporting experience easy, fast and more pleasant, so you are free to concentrate on strategy. Request a demo today and get your company started on a creative and easy path towards monitoring monetization performance.

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