MSNBC apologizes for offensive Cheerios Ad Tweet

WASHINGTON — MSNBC tweeted an offensive and insensitive tweet surrounding a Cheerios ad, which led to significant backlash from conservatives and Republicans on Twitter.

Reuters reported[1] that the Republican National Committee Chairman Reince Priebus accepted a formal apology from MSNBC President Phil Griffin. Here’s the offensive tweet:

[2]

Griffin said the following, via a public statement from the network:

“The tweet last night was outrageous and unacceptable,” Griffin said. “We immediately acknowledged that it was offensive and wrong, apologized, and deleted it … I personally apologize to Mr. Priebus and to everyone offended.”

Priebus banned RNC staffers from MSNBC appearances and suggested that other Republicans do likewise. The GOP continues to view MSNBC as a liberal news network after continued negative coverage of the party and their politicians.

This was not the first offensive public relations move by MSNBC’s staff. TV host Martin Bashir resigned after a controversial and demeaning comment about Sarah Palin and Melissa Harris-Perry’s mockery of the Romney family adopting a black child. Now MSNBC has assigned an executive to review scripts[4] before they go on the air to prevent such debacles.