Non-Profit Marketing Blog

Personalization in marketing is extremely important. While knowing customers’ genders, birthdates and purchase histories is one vital aspect to delivering content that is meaningful and relevant but that alone is not enough to create loyalty.

With the passage of time, digital marketing has become increasingly versatile. Google algorithms are always in fluctuation, making SEO (search engine optimization) a highly competitive field. Code, web design, and content marketing all need to be placed in your …

The competition to be searchable online is ruthless. Most businesses put their stakes in reaching the top of the search results list. While rushing to do this, they forget about the importance of PPC in digital marketing. Pay per Click …

Pay per click marketing is an effective tool at bringing attention to your website, if you know how to best take advantage of PPC. Should you just dive into the marketing practice you may end up spending a considerable amount …

Digital media is an essential marketing tool, particularly for non profits. When done correctly, it can be one of the best ways to get noticed and to attract attention for your cause. When done wrong, it can end up being …

When setting down for a round of website design, regardless of the website’s purpose, it is important to keep five key issues in mind. The following five tips will help keep your website relevant, current and successful in the …

One of the really exciting things happening in the world these days is that our computers, tablets, smartphones, and other electronic devices are getting smarter and smarter. With that the places these devices access and report back to and from …

Bringing in an SEO professional to go over, upgrade and improve your website and boost search engine placement is essential for any company doing business online. It doesn’t matter what services you provide, what products you sell or what advice …

Website design might seem a rather simple, straight forward process. This is even more true with so many free-to-use design services, allowing you to create a website for free. However, as is the case with almost everything, the devil is …