Tuesday, November 01, 2005

Usually, I go on about how traditional marketing concepts apply to modern situations. You have to inform, make promises, develop attractive images, create offers and guarantees, and close throughout your eBay description copy. Those are given.

There are some new aspects of marketing, however, that can drive even the most accomplished marketing pro nuts. One is SEO or search engine optimization. This is the practice of optimizing your Web pages (be it an eBay Store, a company page, or an ecommerce site) so that you rank high in search results of Google, for example.

About Me

qualitywriter.com - I'm an author, marketing writer and strategic consultant. My goal is to help you persuade, influence decision making and close business with the written and spoken word. My company produces brochures, scripts, newsletters, white papers and related collateral for Fortune 500 companies like Pitney Bowes, Hewlett Packard, IKON and Microsoft. My new book came out in July of 2005 -- "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill). B.A. in History from UC Berkeley. M.A. in Journalism from the University of Southern California.