The proposed MFA in Product and Service Design will be the first of its kind in the USA […] SCAD has the opportunity to set precedent through an engaging curriculum, in an inspiring environment, lead by the Department of Industrial Design but engaging with a range of disciplines across SCAD’s schools.
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New language, tools, techniques and methodologies will be reviewed and developed to form a range of approaches and knowledge assets that will inform and shape the emergent discipline of Service Design.

They propose 25 hours of service design coursework to complement a lineup of art, industrial design, interaction design and design management instruction.