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Monday, February 4, 2013

‘Electronics’ Top Search but ‘Apparels’ most bought in India.

Online shopping in India, saw 128% growth in interest from the
consumers in the year 2011 to 2012 in comparison to only 40% growth in
2010 to 2011, making 2012 the tipping point for online shopping in
India.

In terms of product categories, consumer interest on Google search
for apparels & accessories (30%) emerged as the second biggest
product category after consumer electronics (34%).