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SPRING REFORMED

September 17, 2017

Spring has sprung and to say that I’m overjoyed is an understatement. ‘Tis the season to dig out the floral dresses from your wardrobe and shave your legs! This is also the time I go online-window shopping. I recently discovered Reformation, a women’s clothing brand based in Los Angeles, and have been crushing on their apparel ever since! Producing clothing that celebrates the perfection that is the female form, it seems they can’t go wrong and I have yet to find something that I’m not 100% in love with. As if they couldn’t get better, they are a sustainable fashion brand who are completely focused on their impact as a fashion brand, both environmentally and socially. On their website, they describe themselves to be totally invested in sustainable manufacturing practices, using green building infrastructure to minimize their waste, water, and energy footprints. They use sustainable fabric such as tencel and viscose, and recycled materials sourced from vintage clothing and deadstock. Each garment’s resource usage is available on every page of their website. Those employed to make the clothing are also well taken care of; Reformation pays their hourly workers above minimum wage and provide health benefits for their full-time employees. They host factory tours so their customers can meet the people who make their clothes. P.S Reformation also invests in 250 massages a month so that their factory team can de-stress and focus better. BEST!

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MAXINE MULLER

Durban born twenty-something year old living it up in the big city of Johannesburg. A lover of vintage clothing, ramen noodles and travelling the world! This is my online diary, documenting my love for fashion, beauty, and travel.