Finally, Yeezys You'll (Probably) Be Able to Get Your Hands On

The "Triple White" Yeezy Boost 350 drops this week. Here's how to get a pair.

For years now, Kanye West has promised to make his apparel offerings more affordable and his highly covetable sneakers more accessible. Back in 2016, even before he was selling out of Yeezy Boost 350s everywhere, he even went so far to proclaim, “Eventually everybody who wants to get Yeezys will get Yeezys.” But release after release, the hyped-up sneakers continue to sell out almost instantaneously and resale prices for the most in-demand colorways still hover around $1,000. But rumors have been swirling for months that a mass-market release was forthcoming—and it looks like that day has finally come.

The Yeezy Boost 350 V2 in Triple White is set to drop on September 21. And according to the official press release, it’s the first time “a Yeezy sneaker will be released in mass quantities, giving an unprecedented number of fans worldwide direct access to at retail price.” Those words are basically sweet, sweet music to the ears of sneakerheads and Kanye stans alike. On top of that, you can sign up for presale access for a shot at purchasing the shoes a day earlier than the general public release. It’s almost like Kanye and Adidas want you to actually own a pair of these ones. The shoe itself is standard Yeezy Boost fare; it features the same futuristic-yet-simple silhouette that sneaker fans know and love, and it comes in a clean all-white colorway. The 350 style has taken a bit of a supporting role these days, with West and his camp focusing on releasing a steady stream of Desert Rat and Powerphase styles in recent months. (Even Kanye has to play into the dad sneaker trend.) So, for Ye to turn to one of his original and most sought-after Adidas designs for the first major release is definitely a deliberate move on his part.

Only time will tell what “mass quantities” of Yeezys actually means for those trying to get their hands on a pair of the covetable kicks. Will these sell out in 20 seconds instead of 10? Or will the sneaker stay in stock for hours, or even days, after the officially release? Either way, it sounds like this is your best shot at getting Yeezy Boosts to date, so you might as well strike while the iron is hot.