These two booksellers, who once ruled the bricks-and-mortar world, have been in a world of hurt with the growth of Internet giant, Amazon.com. In recent years, Amazon has added to that pain by championing eBooks and its Kindle eReader.

But Borders and B&N aren’t sitting still and taking it, as both of their eReaders are aimed squarely at competing with the Kindle, particularly on price. And now they’re really showing they mean business with their new touchscreen models. However, I’d be shocked if Amazon doesn’t either roll out a new touchscreen version of the Kindle, and/or another major price break, and/or a tablet computer a la the iPad soon.

Oh and lest I forget, here are the tech specs on the new NOOK: six-inch touchscreen; E Ink Pearl of course; weight under 8 oz; an amazing two-month battery life; only 2GB but has also has a MicroSD slot that holds up to a 32GB card; WiFi; supports ePub, PDF, graphics files like JPG and GIF; price of $139.

The new NOOK rolls out June 10 — just in time for Father’s Day — and ships for free.