NIELSEN CASE STUDY

About the company
Nielsen is a leading global information and measurement company that enables companies to understand consumers and their behavior. Nielsen measures and monitors what consumer watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia. It is headquartered in New York and Diemen, the Netherlands.

ActionsThe campaign was created to carry out ongoing market research with daily questions for 20 consecutive days throughout the 2012 Olympics. Messages with 4 or 5 different questions per day were created and sent to members from the iadbox user base. Each day there were at least 1,000 responses from a representative UK audience of men and women from 18-55 years old. Results1000 accurate responses every dayFully representative male/female in all age categories76% of respondents completed all 20 surveysJust £0.40 user reward per day for completionDaily report on Nielsen desk at 9am for previous day survey.