With a new album just around the corner and a movie to promote, Madonna is busier than usual this holiday season. If the just-released ad for her new fragrance, Truth or Dare, looks familiar to you, that's because it's not exactly new imagery. The black and white ad, photographed by art directors Mert and Marcus, features a topless Madge caressing her own reflection. The images, culled from a 2010 shoot the singer did for Interview, may not be spanking new, but they are no less striking. And as with all things Madonna, people are talking.

The pop icon's first fragranceexpands the singer's media reach in time for her new album campaign and introduces her new lifestyle brand under the "Truth or Dare" banner.

The brand will hit stores in early 2012, with a clothing range geared toward "mature" woman (apparently those 27 and up) launching shortly thereafter.