Thursday, 14 November 2013

Creating content in response to Hummingbird Algorithm

After the announcement of
Google’s Hummingbird search algorithm, it left a lot of questions and
confusions in developing the content strategy. The first and foremost step in
development of a healthy content is to understand what the audience want and
what are their interests, and how the analytics can be boosted and
understanding the trends to be followed. The second step is to maximize the
visibility of the content in both organic as well as social media channels by
developing and structuring the content.

According to the Google’s search
algorithm Hummingbird, the following two concepts may help structuring an
appropriate content:

Hummingbird update was introduced
to understand the behaviour of users while searching on web. Queries are day by
day becoming long tail and conversational; users tend to ask questions instead
of searching for keywords to find exactly what their requirements are. Such
queries are true with voice based search which is still in its infancy.

While going through the trends
for question-based searches over last 7 years, a distinct rise in such queries
had been found in 2009 and continuing today.

It is really very important to
understand the search patterns of the users while developing a fresh content
for a site. Due to the increase in the question based search trends and the
motive of Hummingbird search algorithm to provide quick results, it’s important
to create content in an informational manner to address the needs of the
audiences.

Giving appropriate title to the content

The title of the content plays a
vital role as it is necessary to achieve success and exposure, whether it is a
blog posts or infographics. The title has to be decided carefully to catch the
attention of several online users to share it on a social platform or on the
RSS feeds, therefore, a matter of seconds matter to grab the attention of
online users. Try to make the content go viral from the following techniques:

Include numbers:

Lists of numbers perform
extremely well, especially when the number is a large one and closer to the
beginning. A larger number may attract the users influencing to them to think
about the number of options available with the content and learn from, which
will encourage them to click the post as well as to share it. Preferably actual
numbers should be used instead of words.

Prefer using attractive words

Titles should be decided in such
a way that it grabs the attention of the users. Try using words like “Dead”or “Bleed” that performs
extremely good. Such types of words catch the attention of the users
immediately and create a level of anxiety and curiosity that the users don’t
afford to ignore.