Cómo Opie comenzó su viaje en diseño de estampado o envases

Nombre de la empresa

HostPapa

Descripción general

HostPapa is one of the fastest growing web hosting companies in Canada. That’s because we have established a solid foundation to offer a hosting solution for small-to-medium sized businesses that is reliable, easy-to-use, and customer service-oriented, all for a low cost. Plus our web hosting services are powered by 100% renewable energy sources.

We are looking for new and engaging ways to communicate with anyone who could benefit from improving their online presence.

We are launching a direct mail campaign targeting two Toronto suburbs that are filled with active businesses looking for ways to grow. But this is just the first step. This same mailing piece, and new ones, could be used across the country as we expand our campaigns.

Cuéntanos a qué tipo de público quieres llegar

We are trying to reach small to medium sized businesses with 1 to 200 employees. They don’t necessarily have an IT department in place but they recognize the importance of the Internet to grow their business.

We are interested in reaching businesses that don’t yet have a website; maybe they think it’s too complicated, or too expensive.

We also want to reach businesses that are overpaying for their hosting. Many businesses go through a web designer that charges a premium for getting the hosting, or they pay ridiculously high prices to big name companies, such as their Internet service or cable providers.

Keep in mind that we are talking to people, and they might have other interests on top of their businesses. An association, a personal site, or a hobby…

Requisitos

This project is an oversized two sided postcard (8.5’’x5.5’’) in 4 colour process on an FSC certified cardstock paper.

This is an unaddressed mail campaign, no need to leave space for address.

How the piece looks is up to you, but there needs to be a connection to our website: http://www.hostpapa.ca. Remember this design could be seen across Canada by thousands of people: don’t be afraid to give it your personal spin!

The piece should break through the clutter and communicate that HostPapa:
• Has a special offer for you
• Gives you more for your money
• Is easy to set up and use
• Is cost effective
• Is environmentally responsible

It needs to push our special offer and generate a sense of urgency on the viewer.

See the attached document for the main points to include

Those are the points that need to come across, certainly not the exact words we need! Go ahead and give the wording your own personal touch, you can make it work.

People seem to like the HostPapa character, so don’t be afraid to use him. This is your design, just go for it.

Remember: there needs to be a clear call to action and a sense of urgency. Get them to the site!