Tuesday, October 19, 2004

After working in Iraq for nine months doing focus groups and polling and advising Ambassador Bremer on Iraqi public opinion, Steven Moore returned to the United States in May 2003. Upon returning, he was astounded to find how sharply his experience in Iraq differed from that being communicated on television. Even more staggering, were some of the questions being asked by average Americans who genuinely consider themselves, well-informed:

Aren't we just shoving democracy down the throats of the Iraqis?

Are all the Iraqis rallying around the "freedom fighters" fighting the US forces?

Wouldn't things be going much better if we had gotten United Nations support?

Don't the Iraqis just want to be ruled by clerics?

These were questions asked by well-read, intelligent, middle of the road people. Having spent nine months living among Iraqis, working every single day to understand the Iraqi mindset, Moore believed he had unique insight into the Iraqi people.

In order to help Americans better understand the Iraqi people, Moore began speaking to groups around California and on a variety of radio programs throughout the United States. Though radio is an important medium, television still remains the most effective medium to reach the largest number of people in the shortest possible time.

A team comprised of experts with specific and relevant experience has now been created. Their expertise will ensure the successful achivement of the following goals:

raise money to produce and air a 30 second television spot that reminds Americans that they can be proud of the good work being done in Iraq by the US and Coalition Forces, and