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Would you buy a house, based only on its curb appeal?
Would you buy a car without test driving it?
Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time).
In all three cases, I hope the answer is no. When making major decisions like buying a new house or car, we invest a considerable amount of time and effort into making sure we make the right choice.
So why are companies selecting a new CMS without test driving the product?
Selecting the Vendor with the Best Demo
The process for selecting a new CMS often seems to be: 1)... Mehr

The recent BBC interview with Bill Crothers about IT suppliers in the public sector was depressingly familiar. In particular, the remark from Sir Francis Maude1 about the government department that was charged £30,000 for changing the text on a web page sent a shudder down my spine. Just to put this into context for a moment, £30,000 is almost three times what someone working for 37 hours a week on minimum wage would earn. These are ludicrous sums of money for what should be very simple processes.
The sad fact is that IT suppliers often charge unreasonable amounts to deliver (sometimes... Mehr

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Meet Jonathan Stephen, Head of Mobile and Emerging Tech at JetBlue
I had the pleasure of chatting with Jonathan Stephen, the Head of Mobile and Emerging Technologies at JetBlue.
We talked about the shifts and strategies that are coming with brands embracing mobile as well as how JetBlue is leveraging this platform. Mobile is becoming a vital, emerging disruptor to brands and industries on a global... Mehr

As Acquia begins to compete more often with Adobe Experience Manager (AEM) in enterprise web content management selections, I'm coming across a set of common objections coming from prospects after they speak with Adobe. We’ve been told by multiple customers that Adobe had an “unbiased partner” create a total-cost-of-ownership (TCO) document to compare Adobe AEM vs. Acquia.
The TCO document claims a typical Drupal project costs nearly 70% more than Adobe AEM, with example 3 years costs of approximately $2.4m for Adobe AEM and $4m for Drupal. I’ve read the document, and the total cost of... Mehr

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales.
What Is Marketing Automation?
Marketing automation allows organizations to consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer. Once implemented, the system enables a chief marketing officer to view a centralized dashboard to measure the ROI of various... Mehr

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Favecast Unites User Recommendations, Video
Recently, I met Alex Zito-Wolf, content manager for FaveCast, at Boston's WebInnoMobile2 event. Favecast is an app that allows users to share positive video recommendations about great places they've discovered. I think of it as the convergence of Foursquare and Yelp, with a splash of video. In this interview, Alex talks about the future of FaveCast and... Mehr

There’s a new truth when it comes to content: Integrate or drown. As more companies go global, social and mobile, the amount of web content they must deal with multiplies exponentially. In order to stay productive (and sane), marketers and others who deal with content must streamline their workflow. Given the volume of both consumer and business apps used in the enterprise today, the only way to streamline is to integrate.
Streamlined workflows don’t happen naturally. In fact, the world seems to conspire against them. From social media channels to mobile apps, cloud storage to CRM, every new... Mehr

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Big Data and the Soles of Your Shoes
There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact on every aspect of our personal and professional lives.
But I don’t think people really get it. Big Data is too big and too abstract for most... Mehr

Topic: DrupalAcquiaBusinessAs is now a tradition, here is my annual Acquia retrospective. Time to look back at 2013. In your life, you only get an opportunity to do so many things, so you have to focus on doing things that matter. I'm fortunate that Drupal and... Mehr

Cross-posted with permission for OHO.com
Last year OHO was recognized for our deep Drupal expertise and was tapped to build a complex integrated digital engagement platform for the Romney for President campaign. This Drupal-based platform included a content publishing platform, a lead generation engine, a transaction processing server, email and social media integration, and more. The engagement platform included many best-in-class solutions that, when integrated, worked as one to... Mehr

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Google+ 2013 User Videos
If you are a regular user and frequent photo/video uploader on Google Plus, then chances are you received a little present for the holiday. The Google Auto Awesome system has built compilation videos from selected photos in each user's stream. Glass explorer Don Schwartz's just happened to be mostly #throughglass or of Glass and include many first time sightings of Glass... Mehr

Happy New Year! 'Tis season of perpetual hope, setting your annual resolutions, and lowering your gym's CPD (Cost-Per-Day). It's also the time of year where college seniors start the daunting task of figuring out exactly what it is they want to be when they "grow up." As my parents once said, "The party's over."
Whether you're a student yourself, a parent motivating your kid(s), or even the fun aunt/uncle, we've got you covered. HubSpot is hosting an exclusive, one-day event for college seniors: Inbound Business Bootcamp... Mehr

Malcolm Gladwell’s 2000 best seller The Tipping Point: How Little Things Can Make a Big Difference describes how certain “ideas and products and messages and behaviors spread like viruses” throughout our society and how they take hold and transform the world around us. These phenomena happen without much forewarning and can be difficult to see as they’re taking place and even difficult to comprehend when trying to understand them in retrospect. Why, for example, did Hush Puppy go from selling only 30,000 pairs of shoes in the early 1990’s, after a steady decades-long decrease, to nearly 2... Mehr

Over the past few years, many large enterprises have adopted agile methodologies such as Scrum, Extreme Programming, and Kanban into their software development project management toolkits. Business leaders seem to resonate with the principles listed in the agile manifesto, such as welcoming changing requirements and... Mehr

Everyone knows Charles Dickens’ famous tale, “A Christmas Carol.” Ebenezer Scrooge, a miserly, cold-hearted loan origination banker, all consumed with his business on Christmas Eve. Scrooge's former partner, Jacob Marley, who has been dead for seven years, visits him in the form of a ghost. Marley's spirit has been wandering as punishment for being constantly preoccupied with the minutia of his business rather than engaging his stakeholders while alive. He has come to warn Scrooge, whom he sees going down the same unfortunate path. Three spirits will visit, he tells Scrooge. But what does... Mehr

One member of the team wants to write and edit the plan as a Google Doc. Another has an outline in an iPad app. A third has notes in Evernote. And the presentation event will be hosted on Eventbrite.
Not only is everyone bringing their own device -- BYOD -- but they are making their own deals with cloud-based services.
Multiple applications featuring their own cloud appear to be cutting IT staffs out of the loop, but in fact, analysts say, all this new free-agency has created opportunities for more efficient, and more economical work processes.
As a result, Forrester analyst John Rakowski has... Mehr

My position on MOOCs is a confused one.
I believe that the current higher education model in the United States, with its high costs and questionable outcomes, is unsustainable. But at the same time I recognize that the industry has been criticized with high costs and questionable outcomes for years, if not decades, and it has continued to steamroll ahead as if untethered by any identifiable laws of physics or rationality. I also believe in disruptive business models and adhere to the tenant that innovation drives progress. So MOOCs, with disruption at their core and their “inside out”... Mehr

Today marks my one year anniversary of joining Acquia. Has it really been 12 months? 2013 was certainly a huge year for me personally (having a baby!) and professionally, joining one of the fastest growing technology companies in the world. Some of my favorite moments of 2013 include:
Acquia's recognition as the fastest growing private... Mehr

Acquia CMO Tom Wentworth’s recent post about the unimaginative use of stale FUD by proprietary CMS vendors who try to spook buyers away from open source content management systems was spot on. Not only does this negative message cast doubt on the messenger, but the criticisms of open source are tired and false. They are indeed very 2005 and most competitors have long since moved on.
So imagine my surprise when a client forwarded me a white paper issued by a relatively well-known... Mehr

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Red Hat CEO: Open Source Spurs User-Driven Innovation
It’s not just that open source enables innovation, it’s that “innovation happens first with open source.” This was the observation of Red Hat President and CEO Jim Whitehurst at North Bridge Venture Partners’ recent “Startup Secrets” event in Boston.... Mehr

Today I came across a new infographic from nonlinear creations, which compares open source and proprietary CMSs. nonlinear creations is a digital agency who does lots of CMS implementations, mostly in Sitecore. It's another attempt by a proprietary vendor and its partners to discredit open source using FUD. What's FUD you ask?
Fear, uncertainty and doubt (FUD) is a tactic used in... Mehr