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Throughout its history, Sitra has been a future-oriented organisation that has the proven ability to exit businesses upon finding long-term owners.

Although Sitra’s basic remit has remained the same throughout its existence, its methods have varied depending on the best ways of helping Finland to prosper. Until the 1980s, Sitra acted as a provider of R&D funding. In the next phase, the establishment of a capital market in Finland and societal training came to the fore. In the 21st century, Sitra has acted as shaper of society, initially through a programme-based approach and, from the turn of the millennium, by basing its work on new practices. As a shaper of society, Sitra has begun to grapple with complex and overarching – that is systemic – challenges. The curve depicts Sitra's role as a game changer in society.

4.
The decoupling of perceived well-being and economic
growth from the consumption of natural resources
Perceived well-being
Economic
growth
The use of natural
resources
― Digitisation plays a key role as an enabler of new solutions.
― Finland could play a bigger role than its size merits in finding solutions to
the ecological and social problems of the world!
T H E B I G G E S T C H A L L E N G E O F O U R T I M E
Anticipatory
healthcare
Cleantech and the circular
economy

5.
Why do we throw away about
80 % of consumer products and their materials?
Offices’ occupancy
rate is about
40 %
On average,
materials in Europe
are used
only once.
The average
occupancy rate
of cars is about
8 %
10-15 %
of building materials
goes to waste during
construction.
31 % of produced food goes to waste
in value chain. In Finland it makes
300-400 million kilos per year.
The global demand for raw
materials will increase during
the next 20 years
Energy
+ 32 %
Steel
+ 57 %
Water
+ 137 %
Farmland, over
+ 200 %
The World is full of waste, yet the demand for raw materials
is increasing globally
Sources: EEA, GSA, UN FAO, EU, McKinsey, Luke

6.
Renewable, recyclable and biodegradable materials, as well as the principles of eco-design, are preferred for
products and their design. Fossil fuels are replaced by renewable energy.
Renewability
Product-life extension
Products are used according to their original purpose for as long as possible or repaired and refurbished for
multiple re-uses, thus reducing the need for purchasing and manufacturing new products.
Sharing platforms
Digital-based platforms are used to promote the increased use of goods and resources and the extension of
their life cycle, such as by renting, selling, sharing and re-use.
The customer pays for certain functions or performance and avoids the risks of ownership. The total costs of
ownership remain with the service provider, with revenue being earned by means of, for example, a leasing
or rental agreement.
Product as a service
Resource efficiency and recycling
Technological development enhances resource efficiency in value chains, processes and products, and allows
for more effective recycling. Side-streams are valuable raw materials for recycled products and materials.
Five business models for the circular economy