The pageant will undoubtedly turn many eyes toward Louisiana's capital city on that date, thanks to the number of viewers the live coverage garners. The 2013 edition snagged about 4.6 million viewers.

"(It's) just a place that really wanted us,'' Trump said. "We had about 12 places that were fighting for the rights, and we just decided that's sort of the home of pageantry, it's sort of the home of the whole beauty thing. They're terrific people, and they're going to put on a great show. Usually we go to Las Vegas. We never fail in Las Vegas. It's great, but we thought we'd move it."

Baton Rouge is not the first city to have been considered for the 2014 pageant. Doral, Florida, was a previous choice according to the Miami Herald,
but the Doral City Council did not approve a resolution to allow that
city's manager to work with pageant organizers to produce the event.

Baton Rouge was previously the site of Miss Teen USA in 2005. In a statement publicized on the Today Show's website, Miss Universe organization president Paula Shugart, who also oversees Miss USA and Miss Teen USA, said the competition couldn't return in 2006 after the devastation caused by Hurricane Katrina later that year.

“The sense of community that Baton Rouge has is incredibly inspiring and
the hospitality shown to us while we were there was second to none. I
am looking forward to bringing an event back to Baton Rouge to
experience the charm of the Capital City," Shugart said in the statement.

News of the competition heading to Baton Rouge first leaked out when a
pageant blogger mentioned a block of rooms at L'Auberge Casino and Hotel
were labeled for the pageant's use.

City and state officials are expected to announce March 13 "that Baton Rouge will host a major live entertainment event this year," according to a press release. Those officials, however, stayed mum March 12 when a comment was requested on the room reservations.