Category Archives: Social Media

Sellers are communicators and what else than the prevailing vogue of social media would suit them the best. The growing craze of social media among the consumers would act as a boon for these sellers. People are aggregating on these social sites and are sharing views on nearly all products they have or plan to own.

In order to tap this pie of the market, corporates are coming up with their internal portals and wikis. This has helped the sales rep to keep themselves updated with the trend and/or product issues that their customers feel. Consumers are receiving a real time feedback from the organization, which in turn is giving them a feel good factor.

In a way, the consumers too are becoming a part of production house for these organizations. They are helping the companies in bringing about the required changes in the products that are being offered to them.

Social media has more under its wings than the obvious networking and brand building part. Corporates make use of this new wave to network around clients and customers, which further leads to brand building. LinkedIn started in 2003, it was targeted around professional networking amongst employers & colleagues. However, the career bios on its site attracted potential new hires, which gave the site a choice to work on the paradigm of offering job change to its networkers.

The ‘career bios’ is the asset in LinkedIn which gave a slight direction to its workings amongst the niche but what about others which ain’t that serious site/portal, like Twitter, Facebook, Quora & Econsultancy. As a whole, these sites do not have any strong asset except the fact that they all provide web space for networking. Quite similar to the previous site, these sites are also turning table in favor of job hunters. Greg Meyer’s case would suit well in the current scenario.