Apple is trying to position Apple Watch both as a must-have gadget and a fashion item. Apart from inviting fashion editors to the press event, they also held a Apple Watch event during Paris Fashion Week at high-end concept store Colette, which Jony Ive, Marc Newson, Anna Wintour, Liu Wen and even Karl Lagerfeld made an appearance. Then Liu Wen posted a photo from the event to instagram with the caption, “My second meeting with the #AppleWatch, this time in @colette! The first time? Well, you’ll see soon…”