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Apple stock has been on the rise over the past several months and, as of market close yesterday, reached new record breaking heights. Individual shares of Apple’s stock, AAPL, are currently trading for $373.80 as of after hours trading on July 19—higher than ever before. Apple is set to hold a conference call later today to release their third quarter financial results; these numbers, which are expected to be strong, might be fueling these record breaking stock prices. But, there’s more than that.

Other contributing factors to Apple’s success is the company’s recent innovations such as iCloud, strong demand for devices like the iPad 2 and Verizon iPhone, and the company’s recent success in the courts. Apple has held its ground, and made positive strides, in many lawsuits involving large technological companies such as Samsung and HTC.

There are now over 920 million Apple shares with a market cap just shy of an incredible $345 billion dollars. There aren’t any indications of Apple slowing down anytime soon, as the Cupertino-based company plans to roll out its latest versions of both its iOS and Mac OS X operating systems, and potentially a next-generation iPhone, before the end of the calendar year.

It’s almost unbelievable that, on July 19, 2001, Apple stocks traded for $9.98 each at market close.