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Jennifer Lopez Gets Into The Luxe T-Shirt Game With Teeology

It looks like the Olsen twins are going to have some serious competition for StyleMint, their tee-of-the-month club--Jennifer Lopez just announced her participation in a limited edition t-shirt shopping site called Teeology.

According to WWD, "Teeology.com, the brainchild of ShoeDazzle founders MJ Eng and Brian Lee and apparel manufacturers Erica Zohar and Jeff Marine, launched this month as an online destination for premium basic T-shirts and curated graphic Ts for men and women. Lopez, both a principal in the company and a curator, is among several who choose designs from an international community of artists, which are then voted on by site members in order to go into production. Priced from $20 for basics and $29 for limited-edition printed styles, the line aims to offer premium quality and styling for a fraction of competitors’ prices."

Lopez tells WWD, “I live in T-shirts when I’m not doing the red carpet. I love the sexy, casual feel and the way a good T-shirt makes you feel cool. It’s like you’re not trying too hard."

Head over to Teeology.com to sign up and find out more, then tell us...are you excited about J.Lo's latest fashion venture? Do you think it'll give StyleMint a run for its money? Discuss!