Consider commenting systems, rewards & removing barriers

If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”

While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.

Why are comments important?

The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading →