WWE: The Rock Should Beat John Cena at WrestleMania XXIX

No need for a double-take on the headline. It's not a typo, it's not a mistake. Yes, I am arguing that The Rock should defeat John Cena at WrestleMania XXIX.

You may be asking why. Well, I have my reasons. So before you blow a gasket and go berserk over my advocating that a part-time wrestler actually keep the title, give me a chance.

Before I discuss why The Rock should retain, lets get a couple of things straight. First of all, Cena is not turning heel. There's no indication that he is, and at this point WWE has no reason to turn him. Without a viable top face to replace him, turning Cena just doesn't make sense.

Members of the Internet Wrestling Community, myself included, have been clamoring for a Cena heel-turn for years. We may want it, but reality is that it's just not likely to happen. Cena does too much for WWE as a face. From Make-a-Wish to media appearances, Cena is WWE's cash cow.

If WWE were to turn Cena, his fans, mostly women and children, would likely desert him. And after all the trauma Cena's face character has done to the IWC, how likely is it that "hardcore" fans will back Cena after booing him for years?

Let's also not get caught up in whether The Rock can still wrestle. Clearly he can. His stamina is still an issue, but that has more to do with his exercise regimen than physical ability. If he comes back on a Chris Jericho-like schedule, he could still be a force in WWE. But that just is not likely, either.

So why should The Rock keep the title? Well, there are a few reasons. First and foremost are ratings. The Rock's return has boosted WWE's ratings significantly. While some of you may not put much stock in ratings, consider this: the higher the rating, the more advertising revenue WWE generates.

That makes WWE happy, and allows them to take more risks since the company is more financially secure. In wrestling, when companies take risks, the product often gets better.

Yes, WWE could hoard the money or spend it on yet another terrible movie, but more money could very well lead to better things.

The Rock should also win to create an unpredictability factor. Everyone and their dog expects Cena to win and reclaim the WWE Championship on April 7. If The Rock can somehow pull out a victory, it would legitimately be a surprise.

Cena would then be the only viable option to take the title. But if The Rock were to retain at WrestleMania, that could be both the perfect opportunity to turn Cena, however unlikely that may be. But more importantly, it would send a message to fans.

That message would be to expect the unexpected. And seeing as how predictable the top matches at WrestleMania XXIX appear to be, a little unpredictability would generate a lot of buzz.

Will The Rock retain? Only time will tell. But if WWE were to have The Rock retain, it wouldn't be a mistake.