US: Brooks Sports invests in FlexPLM

Brooks Sports, the US-based running brand, has invested in PTC's FlexPLM solution to help it deliver the right products, at the right time and price, while retaining profit margins.

The implementation was carried out to the company's "very tight timelines" by ITC Infotech, in just seven months.

Brooks Sports designs and markets high-performance running shoes, apparel and accessories. Gina Harris, director of information technology, said the company wanted a product lifecycle management (PLM) system "that can scale with our growth and support all our product lines."