This is a great product!
It contains none of the toxins that regular toothpaste does and it is the best tasting stuff ever. The sensitive formula really works too. This will be the only toothpaste I will use from now on!

I've used the usual sensodyne and similar big brand sensitive teeth toothpastes for years. From time to time I have tried switching to a natural toothpaste, but nothing has coped with the sensitivity. Until now. This works perfectly for sensitivity and has a lovely fresh, non chemical taste.

I love this toothpaste! It tastes great, and doesn't leave a harsh burning sensation in your mouth. It's also somewhat difficult to find an organic toothpaste that is both whitening and suitable for sensitive teeth, so when I saw this I was excited to try it. Also, I've been using it for a couple of weeks now, and haven't had any teeth sensitivity issues at all.