Robert Jauch

First, he came out with a campaign video that was more amber waves of grain and fruited plains than about the candidate, but he made his point that he is a conservative who will "fight and win for the American people."

Then, in the late afternoon, he made his formal announcement from a stage in suburban Milwaukee, with a call for "fresh leadership" and "big, bold ideas from outside of Washington."

The question is whether he can be heard above the din of 14 other candidates, and over...

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