Despite absorbing its fair share of criticism, the content-recommendation platform Taboola has continued to grow.

The ad-tech company, which uses widgets to place links on publisher websites to articles, videos, and products, is projecting over 1 billion in revenue in 2018.

It also reached nearly half of the world's desktop internet users in December 43.6 , according to comScore.

Taboola has billed itself as an alternative to Google and Facebook over the years, attempting to own "discovery" as they own search and social advertising, but it isn't necessarily going to be easy.

The amount of revenue this content-recommendation company expects to bring in this year will shock you.

While facing criticism over ads appearing alongside unsavory content, accusations of spreading fake news, and old-fashioned clickbait, the ad-tech platform Taboola is best known for delivering those ubiquitous "Sponsored Headlines" that appear near the bottom of many websites, and it has its share of critics.See the rest of the story at Business InsiderNOW WATCH: Why North Korea sent hundreds of cheerleaders to the OlympicsSee Also:Despite frequent criticism, the Israeli ad-tech company Taboola's revenue is skyrocketingA former ad agency CEO has built what he calls the Siri for marketers, and brands including TD Bank and Kenneth Cole are already using itThe former publisher of The Wall Street Journal says Facebook and Google don't really want to be the ones solving their fake-news problem so he hopes to do it for them