Porno Chic Ad Campaign

The poster ads of a reclining woman in a fur coat and fishnet tights opening her legs, and another of a model in a leotard and roller skate stilettos bending over a stool, caused incensed indignation on social media.

The Autorité de Régulation Professionnellede la Publicity, the French advertising authority said most of the complaintsit received were from people who saw the images as an “incitement to rape”.

Its director, Stephane Martin, told the AFP that the brand appears to have "incontestably breached" the national advertising code, which bars all "degrading and humiliating representations of people".

France's leading women's group, Osez le feminisme ("Dare to be Feminist"), called for the campaign to be pulled immediately.

Raphaelle Remy-Leleu, a spokesperson for the group, said: "It ticks all the sexist boxes. The women are objectified, hypersexualisedand put in submissive positions".

She added: "How do they think they will sell anything today (to women) with that? ,,,But you have to ask if that wasn't intentional, that this was all about creating a scandal so we would talk about them".