products so we didn't have any repeat business. that's one thing. and we also didn't doanysearchengineoptimization,search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little expe