Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

16 December 2011

Time flies, it seems. Tomorrow, Saturday December 17, we've been up and running for 5 years. First 286 pairs of Aajja Raw Selvedge came out that same date 2006, and sold out in two weeks. Since then we've been on quite a journey...Soon available in a 100 + shops in Japan, Australia, South Africa, Germany, UK, Holland, Belgium, Sweden, Finland, Norway, USA, Switzerland, Austria, Spain and Italy.

Our Samí inspired clothing is growing rapidly.

We want to celebrate our 5 year anniversary with you, our friends as well, so we're giving you 25% off at our webshop. But this is only valid tomorrow, Saturday Dec 17. Type the word "birthday" in when you check out, and the discount will be taken off your order.