Guide to Using AI to Boost Social Performance

By Marketing Tech Outlook | Wednesday, January 30, 2019

Today, business intelligence has grown more powerful and sophisticated with greater precision while gathering big data in real time. More challenges come with more data and more variables. Coming to the details and untangling the complexities and interrelationship between the pieces of information has become a nightmare with high difficulties. What distinguishes successful organizations from the rest in today’s data-rich environment is the ability to understand, analyze, and leverage the data to separate the fact from the fiction and convert relevant data into meaningful insights. Data without a proper context is meaningless. The most efficient way to do this is through the rapidly growing practice of predictive analysis.

Businesses today need to find new ways to increase their ROI. Through predictive analytics, this can be achieved. From the past few years, predictive analytics is raising above other technologies. It promises better evaluation testing before it goes to the population. Predictive analysis analyzes the set of data and can tell how historical data is more likely to be used. Social networks have become the platforms for the public to get angry, talk, and get excited. Understanding the population is everything in the marketplace facilitates to reach out the correct audience with a focused strategy. Through artificial intelligence, the customer-centric approach can be improved.

Businesses need to evolve to meet the ever more demanding needs of consumers, whether in the store or on the web. This only happens when marketers adapt their strategies and adjust to real-time signals, map experiences beyond basic demographics, and pre-defined rules to what gives shoppers substance—their preferences, behaviors, and habits at the moment. This is where the decision-making actually takes place. Business intelligence providers use natural language (NLP) interface for visualization.

Studying market’s natural language will fuel any effective marketing campaign to create meaningful relationships with the best audience. NLP supports the conservation of analytics by helping computers understand the meaning of human language. NLP can use conservation or query to get users’ intentions and create more natural and conversational experiences.