On April 6th, 2009, David Horvitz[2], a New York-based artist known for his often eccentric DIY instructional projects[3], posted a picture with his head in the freezer titled “241543903” via his Flickr account SanPedroGlueSticks[4] (shown left). Days later on April 10th, the same numeric sequence “241543903” appeared in a Tumblr post which provided the following instruction for readers (shown right):

Later in an interview with Urlesque[5] in December 2010, Horvitz explained that he conceived the idea after suggesting his sick friend Mylinh to try sticking her head in a freezer. The number “241543903” stems from a combination of the serial number of his refrigerator and the barcodes on a bag of edamame and a package of frozen soba noodles that were stored in the freezer.

Horvitz’s project was obviously a success, thanks to the craziness of the Internetz.