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Polaroid Brand Instant Film Cameras are Back

Polaroid, the brand that was once synonymous with instant film, left the business about two years ago. The brand is now back on a basic consumer camera that spits out business card-size prints. I say "the brand" because the actual camera is a rebadged Fujifilm model, the Instax 7S. (Though the Polaroid does come in other colors–black, red and blue.) The film appears to be the same as well, but we haven't been able to confirm that.

In the shots we took, the colors were bright and true to life and the focus was soft, which you'd expect from this type of camera. Prints take several minutes to fully process, but it's still fun to see them slowly emerge from the field of white.

The Polaroid 300 costs $90 and film $10 for 10 prints–a bit pricey for everyday shooting. Hopefully that will come down or you'll be able to use the Fujifilm packs, which are almost half the price. You can buy the Polaroid at Bloomingdale's in New York City and J&R Music World. It will be available nation-wide starting in June.

Check out the video below for my hands-on review.

Discussion

From KinKStar on April 29, 2010 :: 6:07 pm

I was around when Polaroid’s were the only things around for instant photos. It was fun then, but I don’t know if this camera - at that cost, would appeal to many people now. Especially when most people don’t care to have a ‘hard’ copy of a pic, as long as they can photograph something and post it online.

Polaroid Cameras

From Bojangles Rockefeller on February 21, 2011 :: 1:34 am

This camera won’t make it at $90 which is extremely high regardless, but on top of that the film will be pricey too!.
You can bank on that every bit as much as the fact that “outlawing 100 watt light bulbs makes money.

But in contrast, the Polaroid cameras. The REAL ones, not the recycled name from a new Chinese owner; were better in every way than any Chinese camera ever will be. Let alone an over-priced one. Let them take up the slack of America’s delinquent loan payments to China (our soon-to-be-overlords) with our inept and greedy Government, not the American consumer.

Remember Bell & Howell? Great cameras until the factory moved 5,000 miles away.

Not that China cant make good products. Its our greed which limits how good a product they can make. China isn’t a 3rd world country anymore, and they cant get by on the pay of one.