All businesses are now looking at social media sites to connect and interact with their customers and prospective clients. There are plenty of online platforms that companies can use to build and promote their brand. Careful planning and intelligent execution are the key terms in proper social media advertising. From choosing the right images to using the right words, every aspect of the post has to be created to capture the attention of the visitor. This infographic will give you statistics and tips on creating the perfect social media post.

The social media has become one of the most important mediums for keeping in touch with friends, family and even acquaintances. Both men and women use this online platform for different purpose. Men use it to expand their reference base and build more contacts while women basically use it for personal purposes. A research shows that more women than men are active on various social media sites. If you want to know the exact statistics of the men vs. women using social media, check out this infographic.