David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

YouTube Unveils Content ID Tool

YouTube has launched, in beta form, YouTube Video Identification--a content identification tools for YouTube. Video Identification is the next step in a long list of content policies and tools that YouTube has provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube. Video Identification joins the following policies and tools: YouTube's repeat-infringer policy, which terminates accounts of repeat infringers based on DMCA notices; YouTube's "hash" of every video removed for copyright infringement and block re-upload of that exact video file prospectively; YouTube's requirement of a 10-minute limit on the length of content uploaded to the site; and YouTube provides content owners with an electronic notification and takedown tool, to help them more easily identify their material and notify us to take it down. Video Identification is intended to help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even--if a copyright holder chooses to license their content to appear on the site--monetize their videos.