Category Archives: Polar Bear

Just one look at the Vedett website and you know exactly what you are up against. Here is a company which seemingly has recently employed a brand new marketing manager whose illustrious career history has probably been broken up by various stints in rehab from wild hallucinogenic narcotics. By the time I had worked out how to navigate the website, my eyes had begun to cross, and I was feeling somewhat disorientated. That this is the same brewery as the understated Duvel and Maredsous, I felt some serious trepidation for what might become of De Koninck since their recent arrival under the Duvel Moortgat umbrella.

I don’t intend to pull any punches on this one, in that I really didn’t think the Vedett Extra White was any good. I’ve drunk the Vedett regular blonde on various nights out in the UK prior to my Odyssey, and that is pretty average fare also. My point is that somebody smart in the company must have realised that this beer isn’t going to sell without a lot of fancy gimmickry. The fact that it is selling, I guess somewhat vindicates that decision, and maybe frees up capital to invest in better beers.

Once I had started to follow the cement mixer truck around the country on it’s Vedett tour, I went on to enter the competition to estimate the amount of miles that the cement mixer truck will travel. I wont share that with anybody at this stage as I am fairly confident that the Vedett Cement Mixer truck will be mine at the end of this, and I will be able to sell it at a novelty truck auction and thus fund my Belgian beer bar dream in the Ardennes.

It has also been a dream of mine since starting my Odyssey to commission my own beer. Why not make the 1000th beer my own creation? Vedett give you the opportunity to personalise your own case of Vedett beer at a not so unaffordable cost, which is a step in the right direction I suppose, and I decided to play ball and give my own label a go. Bearing in mind my overall view of the beer was a pungent, over-wheaty bottle of garbage, I thought we would go with this design. Let me know what you think? I wouldn’t mind betting I’ve ruined my chances with the cement mixer truck now. Oh well.