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Consumer Segmentation

Digital and traditional channels are evolving at breath-taking speed and the race is on to understand you customers better than ever before.

If you don’t understand what motivates your customers, how can you identify their likes, the products that fit their income and life stage circumstances and ultimately meet their needs?

Experian Marketing Services demographic classifications bring you the insight you need to see your customers in rich detail. You understand a range of factors, including where they live, marital status, how they like to engage and their lifestyles, culture and behaviours. We deliver the ability to target and improve the effectiveness of your campaigns, cut waste and costs and enjoy greater bottom line ROI.

Demographic segmentation

Experian's demographic segmentation tools help you understand what type of people your customers are, from their age, gender, marital status, to knowing where they live and how to communicate with them, through to their lifestyles and cultures.

MosaicEnhance customer understanding with Experian’s Mosaic UK, Mosaic Scotland and Mosaic Global consumer classifications. Mosaic offers the depth and breadth of insight that identifies target audiences, how they live and how they spend their money across channels.

GreenAwaremeet customers’ environmental expectations with the first detailed measure of carbon footprint and eco-attitudes for UK households.

TrueTouchunderstand where to find your customers across channels alongside their behavioural motivations and decision-making styles.

Fashion Segmentsclassify the UK population based on fashion buying behaviour and understand individual customer types and the market as a whole.

Custom segmentation

Our extensive expertise, which adds up to over 100 years of combined experience, brings clients across all industries the precisely tailored segmentation they need to harness data, generate actionable insight and maximise return on investment.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.