Hey, kids: coding is cool -- so cool that everyone from Facebook Chief Executive Mark Zuckerberg to NBA baller Chris Bosh wants you to do it.

The celebrities are using their star power to draw attention to Code.org, a nascent nonprofit foundation that seeks to cultivate computer programming education in schools and direct people to online coding tools.

Zuckerberg and Bosh join hip-hop artist Will.i.am, Microsoft legend Bill Gates, Twitter creator Jack Dorsey, and others in a new YouTube video designed to get students, and their teachers by association, excited about coding. The video is directed by Lesley Chilcott, a filmmaker who also produced acclaimed documentaries such as "An Inconvenient Truth" and "Waiting for Superman."

The recurring theme of the video is that you don't have to be a genius to code -- and that if you learn to code, you'll be a hero like Bosh or get to eat free food at Facebook. Dropbox co-founder Drew Houston, although perhaps the least famous person featured, said it best with this statement: "[Coding] is the closest thing we have to a superpower."

Founded by brothers and entrepreneurs Hadi Partovi and Ali Partovi, Code.org operates around the vision that every student should have the opportunity to code. The foundation has an all-star board of advisers that includes Marc Andreessen, Ron Conway, Jack Dorsey, Max Levchin, and Drew Houston.