Asia’s top ethnic fashion brand to enter Sri Lanka

Khaadi, an iconic fast fashion retail force, has appointed MTI Consulting for its Sri Lanka market entry. Having carried out an initial market feasibility study, Khaadi has identified the high potential to establish the premium ethnic fashion brand in Sri Lanka.

“Khaadi is present in over 65 locations across UK, Pakistan and the Gulf. We have an aggressive internationalisation plan in progress and see a clear opportunity in the Sri Lankan fashion retailing domain which we wish to optimise. We are pleased to have acquired MTI’s consultancy services for this process of market entry,” said Khaadi SMC Ltd. Chief Commercial Officer MENA & SE Adnan Samdani.

“Having conceptualised the multi-faceted aspects, a customised process-based model has been developed based on which MTI will facilitate this exciting market entry partnering and facilitation process,” said MTI CEO Hilmy Cader. Established in 1998, Khaadi is a Pakistan based fashion retailing pioneer with an unparalleled retail network, currently holding over 450,000 square feet of brick and motor stores, with its global presence in Pakistan, across the UK and the Gulf. The business focuses on providing an exceptional retail experience, affordable, fast fashion and fabric for men, women and children, fashion accessories and a homeware line.

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