Huntsville, Ontario - February 4, 2018 - This past weekend the 19th Annual Kelly Shires Breast Cancer Snow Run was a great success! Over $485,000.00 was raised in pledges and corporate sponsorship, with more expected to come in this week. The team is very proud of the $5.5 million that they have raised over the past 19 years!

Kelly Shires lost her long battle with breast cancer in October 2004 but her memory & spirit were kept strong this past weekend. The event kicked off Friday evening at the Meet’n’Greet with Emcee, Carey Moran from KICX FM. Saturday morning the enthusiasm was outstanding as 102 women suited up to participate in this spectacular annual event. The day started off beautifully with a moment of silence in memory of those who have lost their battle with breast cancer and an enthusiastic dance to the event theme song “Man, I feel Like a Woman” by Shania Twain, a song chosen by Kelly Shires to represent the event. The ladies then headed off on the trails to all meet up again at their lunch destination in Kearney. This exhilarating event was held at the cozy Hidden Valley Resort in Huntsville, Ontario. The trails were beautifully groomed for the teams as they travelled the designated route. Special thanks the local snowmobile clubs for making sure the trails were groomed perfectly for the ride.

The ladies completed the ride of challenging trails in the afternoon arriving back at Hidden Valley Resort and were welcomed back with a warm cup of hot chocolate and treats donated by and Hidden Valley Resort. The closing ceremonies consisted of a gala banquet dinner with emcee and breast cancer survivor, Beverly Thomson, awards, and auctions. The team is already planning for the 20th Anniversary event taking place at Hidden Valley Resort on Feb 1-3, 2019.

Special mention to our winners of the Kelly Shires Award – Alison Walker, Kim “Sparks” Fish award – Amy Gregorio and the Betty Black Award for highest pledges – Kim Sage.(2nd year in a row!). Congratulations to our raffle draw winners, Lisa Ross, Ingersoll, Ontario who won the first place prize of a 2018 Ski-Doo Adrenaline ADR 1200 donated by BRP Inc. and Factory Recreation in Midland. Jenn O’Brien, Kitchener, Ontario who won the 2nd prize of a $500 gift certificate at Royal Distributing and John Graham, Bradford, Ontario who won the 3rd prize, a stay for two at Hidden Valley Resort.

Extra special thanks and appreciation to this year’s participants, volunteers, media partners and Sponsors for their part in making this year so successful. Special thanks to our Platinum level sponsors - BRP/Ski-Doo®, Choko Designs, Factory Recreation in Midland, FXR Racing, Hapamp, Royal Distributing, Snap-on Tools and the Toronto International Snowmobile ATV & Powersport Show for their continuous support. Thank you to the team at Hidden Valley Resort for all the extra special touches and for making us feel at home once again. Together we ARE making a difference!

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Our Directors

Suzy Stenoff

Suzy Stenoff Co-founder of the charity (along with Kelly Shires) and is the Coordinator for the Ontario event. She is also the contact for media relations. Born and raised in Mississauga, Ontario (where she met Kelly) and currently resides in the Barrie area. Suzy became great friends with Kelly when Kelly was diagnosed breast cancer. Suzy was also a Director and Secretary for her local Chamber of Commerce in Port Sydney for her duration in Muskoka and volunteered with the local snowmobile club. Suzy continues her volunteer work through various projects throughout her community. Suzy began snowmobiling in 1998 on a whim when and bought a snowmobile to try the sport, she has been a Team Leader at the event since it’s inception in 2000.

Brian Fish

Brian Fish became involved in the charity when his wife, radio announcer Kim “Fish” Sparks supported the event. Kim was battling breast cancer and was instantly drawn to Kelly and her story. The two bonded and Brian let Kim have the spotlight while he helped from the sidelines. Kim lost her battle with breast cancer in September 2004 which is when Brian came on Board as a Director for the Charity. His personal experience with breast cancer and the Charity allow him to visualize the goals of the Team. Brian also is the owner and President of Safetynet Inc. bringing his business skills and sense to the Board.

Pam DeBoer

Pam is married with one daughter and has been in the insurance industry for 25 years. Pam first met Kelly in highschool where she was a good friend of Kelly's brother. Through a good friend and neighbor, Pam was reconnected with Kelly at the 3rd Snow Run which was also Pam's first experience snowmobiling. Kelly's strength and spirit were inspiring and she knew right away that thiswould be a charity close to her heart. It was at the 6th Snow Run that Pam met her husband (Chris) Evanshen who is Kelly's cousin. Pam is looking forward to contributing to the continued success of the Snow Run.

Marion Mochrie

Marion Mochrie is married with three children and two grandchildren. Marion and her husband John, have been involved in Snowmobiling since the early 70’s. Marion's background is in Health Care and was a Registered Nurse until 1990, at which the time she retired to work in the family business until now. Marion became involved with Foundation after being approached to help sponsor at the Snow Run, this was through Doug Sagan at Factory Recreation. At that time the Disease had hit very close to home. A very dear family member had just passed away due to Breast Cancer. The first year she volunteered for Registration, after that became very committed to the Foundation. The fact that we are directly help individuals means a great deal to her.