Mania? Facebook Worth $100B! PlentyOfFish (Who?) $1B!

By Eric Savitz

So, I was just perusing the headlines over on Techmeme, which by the way is a pretty nifty way to keep up on what’s happening out here in Silly Valley, and a pair of headlines caught my eye. Taken together, they suggest the air is still being pumped into the current Web 2.0 bubble.

In this post, Venture Beat explores the fascinating idea that Facebook could become incredibly valuable simply by using cookies containing some of their users personal preferences, and then making the data accessible to advertisers on third party sites. Ergo, you say like beer, so wherever you go, you see beer ads.

This piece, from the Read/WriteWeb blog, takes a look at the free dating site Plentyoffish, a site founded and run by Markus Frind. Frind had been running the site entirely on his own, before recently hiring his first employee, the post says. It also says that the site gets 1.2 billion page views/month, and 500,000 average unique logins per day. According to the post, Frind said that “Facebook is only able to generate 10 to 15 times as many clicks on ads as my site and it’s valued at $15 billion.” $15 billion, dividend by 15…you can do the math.

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Tech Trader Daily is a blog on technology investing written by Barron’s veteran Tiernan Ray. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields. Comments and tips can be sent to: techtraderdaily@barrons.com.