Google Express Archive

Google to Strengthen Personalized Search

Since mid-2000s Google provides personalised search results. However we now know Google is about to take search personalization to a whole new dimension.

What is Search Personalization?

Search personalisation is the technical process by which pages displayed after a given query on Google will bring adapted results, depending on a list of different factors such as your recent behaviour, your internet device, the location of your IP, or other habits.…

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…