Support Londonâ€™s Bid for the Where Else But England Crown

From Pasty Flinging Competitions to the World Egg Throwing Championships, the wacky and wonderful are being celebrated around the country.

Visit London have nominated two of London’s own events in the capital; the annual Peter Pan Cup (a Christmas morning swimming race in the icy Serpentine waters) and new urban adventure, the Soldier Challenge (an obstacle-filled race involving abseiling, crawling and kayaking through the streets of London).

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London & Partnersis registered in England under no. 7493460.
Registered Office: London & Partners, 2 More London Riverside, London, SE1 2RR.
London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital.