Apple Shows Up as Exhibitor at MWC 2017, Then Disappears

Even though Apple Inc. has stayed away from Mobile World Congress for many years now, the company reportedly showed up as an exhibitor at the event’s next year’s edition. However, in an interesting turn of events, the company soon disappeared from the list of exhibitors indicating that it might not be a part of the event after all, or maybe it put pressure on the exhibitors not to reveal information related to its participation. As per a report by MacRumors, Apple was listed as one of the exhibitors for the event widely recognised as the largest exhibition and gathering of the mobile world. As per the listing, the company had booked space in the App Planet in Hall 8.1. The listing indicated that it had also booked “two spaces in the upper level that runs above Hall 2 in the Fira Gran Via Conference Centre,” the report said. The association with App Planet suggests that the company might have been planning to promote its App Store or even the upcoming reality show Planet of Apps. The other spaces booked by the company are seemingly meeting rooms and might not be meant for any product announcements, the report notes. Apple famously announces its products at its own events and therefore any major announcements are unlikely at MWC 2017. We will have to wait and see if Apple eventually participates at the event, or it turns out to be a case of false listing.

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