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Shopper Decisions

TNS Global

Activating category growth and influencing shoppers

Merchandising is a critical lever for driving category growth, but it often fails to meet the needs of shoppers, who walk away empty-handed. In order to grow sales, it is essential to reduce search time at shelf, since faster, easier shopping is proven to increase category conversion, volume and engagement.

To activate brand growth, in-store communication is the key lever, but it is far more effective when targeting ‘Open’ shoppers and the specific benefits that motivate them.