About

Customers are adopting disruptive technologies faster than your company can adapt. When your company’s performance does not match your promise, customers can seize control of your brand message, sharing their disappointment and frustration faster than you can keep up. And when customers are delighted, they can amplify your message in ways that were never before possible.

To keep pace with today’s connected customers, your company itself must become a connected company. That means deeply engaging with workers, partners, and customers. It means changing the way how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic, growing system that can learn and adapt over time.

Connected companies have an the advantage over competitors, because they learn faster and move faster than competitors. While others analyze risk, they seize opportunities. While others work in isolation, they link into rich networks of possibility and expand their influence. While others cut costs and lay off workers, they hire and expand. While others plan, they act.

The connected company is not a theory or an idea. The future of work is already here.

Connected companies are growing in number, aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they are doing, why they are doing it, and how it works. We show you how you can use the same principles to organize your company for the today’s complex, networked, rapidly-changing global marketplace.