It was just past 10:45 p.m. on Wednesday and Andre Drummond, as he often is, was the center of attention. Draped head-to-toe in an all-black ensemble — topped by a knitted winter cap as the Detroit heat dropped to the low 70s and accented by enough jewelry to luminate the shadowy atmosphere, the soon-to-be 25-year-old posed in front of a white backdrop bearing the name of his alter ego. His mother accompanied him. Close to 75 percent of the almost 100 people gathered into downtown’s Annex Nightclub pointed cameras and phones at the night’s featured presentation.

Whether he chooses to be or not, Drummond is always in the spotlight. For the last six years, he’s been the face of the Detroit Pistons franchise. Standing close to 7-foot, there’s no public location where he can go unnoticed. Normal is different to him.

However, on this night, the attention was sought after. Drummond, or should I say, DRUMMXND, was premiering his debut rap EP, For...