Pronology Brings Tapeless Workflows Directly To the Set with Its Digital Asset Management SaaS Capabilities

Pronology, a developer of cutting-edge tapeless workflow solutions, will feature its comprehensive integration and Software as a Service (SaaS) offerings at the 2014 IBC Show (Hall 10, Stand A26). In addition to providing its complete digital media asset management (MAM) platform, content producers can also contract Pronology as a service provider in order to afford them the ability to implement a tapeless workflow for a predetermined amount of time.

AMSTERDAM, AUGUST 26, 2014 —Pronology, a developer of cutting-edge tapeless workflow solutions, will feature its comprehensive integration and Software as a Service (SaaS) offerings at the 2014 IBC Show (Hall 10, Stand A26). In addition to providing its complete digital media asset management (MAM) platform, content producers can also contract Pronology as a service provider in order to afford them the ability to implement a tapeless workflow for a predetermined amount of time.

The Pronology team specializes in specifying and configuring any required hardware, and ensuring that all hardware and software pieces are optimally integrated. It can also train on-site personnel to operate and maintain the system themselves throughout the production cycle. Many customers extend the service contract beyond the production cycle. Pronology’s software offers the ability for production teams, either locally or remotely, to not only access clips immediately after recording a production, but also host the media for screening and retrieval long after the acquisition phase has wrapped. Pronology has supplied its services to several television productions, including Big Brother Canada, Chopped Canada, season 12 of Who Wants to be a Millionaire? and Dr. Phil.

“We are excited to highlight our SaaS capabilities to the international broadcast and production communities at IBC, as it is the ideal environment to display our ability to accommodate the wide range of workflows being used today,” says Jonathan Aroesty, co-founder of Pronology. “At Pronology, we take pride in using our real-world industry experience to provide the best tools, and to advise on-site crews from the start to finish of a production as to “best practices”.”

Pronology’s solution provides users with a complete set of tools designed for MAM in video production environments. Its easy-to-use interface is designed for both technical and non-technical users. The system is OS agnostic, with users accessing the system via a standard Web browser. As part of the browser-based interface, multiple users have instant access to a live Web proxy of the video and audio feeds being captured by the production’s record operation. This architecture allows direct access to all system media and metadata, enabling extensive real-time collaboration between users on a given production, regardless of location. These feeds can be time-code accurately logged by multiple users at any point in the production process. Pronology’s intuitive sub-clipping tool also allows users to select their ideal shots, and to sub-clip content into customizable bins for ease of organization, thereby clearly communicating their wishes to post-production personnel.

Along with logging and sub-clipping, producers have the option to use the Web proxies to create a storyboard or “paper” cut of their projects. They can simply drag and drop the selected clips into a storyboard and send this as a “sequence” to their editor. To manage project approval, Pronology enables post-production staff to e-mail a link to one or a group of producers/clients seeking comments and editorial authorization for recorded and edited content. This link is completely encrypted, allowing for off-site viewing while maintaining content security. Pronology also includes a complete archive solution. Imported and/or recorded content and their associated metadata can be saved to both LTO data tape as well as cloud storage.

About Pronology

A joint venture between Playback Innovations and WheresMyMedia, Pronology’s Digital Asset Management solution simplifies the task of content creation and distribution for today’s tapeless workflows. Designed from the ground up by actual users, the tools have been built first and foremost for ease-of-use. Pronology allows a limitless number of users to simultaneously and remotely acquire, manage, approve, log, distribute, transcode and archive content. Its user-friendly interface and format-agnostic infrastructure offer a complete all-in-one solution, while also providing the flexibility necessary to accommodate a wide range of possible workfl­ows. For more information, please contact us at 212-660-1600 / info@pronology.com or visit us online at

Las Vegas, April 7, 2014 — Pronology, a developer of cutting-edge tapeless workflow solutions, is highlighting its comprehensive integration and Software as a Service offerings for its digital asset management system during the 2014 NAB Show (Booth SL12410). Much more than simply a software provider, Pronology can also be contracted as a service to content producers who have no desire to undertake capital expenditures, but still wish to enjoy the editorial and financial benefits of a tapeless workflow.

Pronology, a developer of cutting-edge tapeless workflow solutions, will showcase its full range of digital asset management tools at the 2014 IBC Show (Hall 10, Stand A26). The Pronology suite simplifies the task of content creation and distribution for today’s tapeless workflows.

Pronology, a developer of cutting-edge tapeless workflow solutions, is once again backstage for the reality-television competition America’s Got Talent (AGT), successfully employing its comprehensive media asset management system for the ninth season. Produced by FremantleMedia for NBC, the show generates four hours of primetime television every week. For the second consecutive year, the Pronology system enhanced the workflow enabling production executives around the world to be tightly involved in the decision-making process.

Pronology, a developer of cutting-edge tapeless workflow solutions, introduces Pronology Version 3, a complete update for the Pronology digital media asset management (MAM) system at the 2014 IBC Show (Hall 10, Stand A26). In addition to internal enhancements related to performance, Pronology Version 3 adds significant improvements to the way metadata can be automatically attached to assets that are imported or discovered in watch-folders.

Pronology, a developer of cutting-edge tapeless workflow solutions, will showcase Pronology Version 3, a complete software update for Pronology’s digital media asset management (MAM) platform at CCW 2014 (Booth 759). Pronology Version 3 adds significant improvements to the way metadata can be automatically attached to assets that are imported or discovered in watch-folders.

Pronology, a developer of cutting-edge tapeless workflow solutions, is pleased to announce that once again Insight Productions has chosen its software platform to manage the enormous number of assets that the hit reality TV show, Big Brother Canada will generate during the current production of Season 2. This marks the second collaboration, as the production also relied on Pronology for the reality show’s debut season. Insight Productions produces Big Brother Canada in partnership with Shaw Media and Endemol International.

Pronology, a developer of cutting-edge tapeless workflow solutions, will demonstrate its new Pronology Panel for Adobe® Premiere® Pro CC at the 2014 IBC Show (Hall 10, Stand A26). The Pronology Panel seamlessly integrates Pronology files and metadata for editing in Adobe Premiere Pro CC in order to simplify content creation and distribution.