Category: Interactive Advertisement

January 2, 2008 – My Virtual Model is to launch a new social shopping programme through its BrandME, Virtual Dressing Room and Virtual Showroom platforms. The new service, earmarked for launch next spring or summer, will offer retailers and advertisers a complete product catalogue… Read More

December 14, 2007 – Desktop widgets allow you as the consumer to get updated information from a vendor or Web publisher, without launching a browser window. The widget is connected to the Web, and pulls in data and information from the Web to automatically… Read More

December 13, 2007 – Best Buy has a new serious of very funny videos starring teen actor and recording artist Drake Bell, star of the Nickelodeon show Drake & Josh. Drake has been hired to translate teenspeak for their parents. In this video he… Read More

December 7, 2007 – Following up on the shopping cart marketing trend previously posted, Yamaha has come up with their own clever advertising campaign. Their ad reads “Does it feel good? Continue to one of our retailers.” [Story Found at I Believe in Advertising]… Read More

December 5, 2007 – Japan’s Aqua Toto Gifu aquarium has sparked interest worldwide with its E-tree… the “E” standing for Electric Eel! Renewable energy never looked so, er, weird. Call it Eel-lectricity if you like… but the Christmas tree set up just outside the… Read More

November 26, 2007 – Always dreamed of being on the cover of your magazine? Now you can be thanks to, MagMyPic, a fun new site that lets users upload their favourite photo to be featured on the front of several top magazines. Options include… Read More

November 21, 2007 – Oprah Winfrey’s Harpo Prods. has announced a partnership with YouTube to launch a new Oprah channel on the video site. The new channel, which went live Friday, features a collection of supplemental video from “The Oprah Winfrey Show,” including backstage… Read More

November 19, 2007 – It was bound to happen sooner or later. Barbie is going virtual reality. Mattel just unveiled Barbie Girls, a hybrid play experience that blends fashion, music and an online virtual world. Launching this week, Barbie Girls first comes to life… Read More

November 16, 2007 – Three years ago, when brandchannel first visited the online home of Glacéau, the parent brand of vitaminwater and smartwater, the idea of “flavored water” was considered a novelty in the minds of the mainstream thirsty. These days, however, even if… Read More

November 12, 2007 – Modmylife is an awesome website. Basically someone in New York City has got a video camera and internet connection and walks around doing what you tell them to. Everyone online at the time makes suggestions, and then votes. The winning… Read More