Intro

Convert your ultra-wide angle lens into a SHIFT lens with no vignetting

Anhui China, Jul 10, 2017 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, unveil the Laowa Magic Shift Converter (MSC) for Sony Full Frame E-mount cameras. It can convert your ultra-wide angle lens into a Shift lens and with no vignetting observed.

Laowa Magic Shift Converter (MSC) is a lens adapter built with a patented optics system, which expands the image circle of the ultra-wide angle lenses. The shift mechanism on the adapter takes advantage of the enlarged image circle and shift the camera sensor along the axis. The MSC is specially designed for the Laowa 12mm f/2.8 Zero-D lens and it will convert the lens into a 17mm f/4 Zero-D lens with +/- 10mm shift capability. There is no vignetting observed even at the maximum shift and we have successfully controlled the image performance impact to the minimal. The close-to-zero distortion feature of this lens can also be retained. Additionally, the MSC comes with a 360° rotation structure which allows photographers to shoot in both horizontal and portrait orientation.

Shift lens is extremely beneficial for architecture photographers to capture the skyscrapers and real estate photos because the converged lines arisen from perspective distortion can be easily eliminated. When using a standard lens angled upwards to shoot a building, the bottom of the building will appear wider and bigger than the top. Shift can be used to keep the image plane parallel to the subject so that the sides of the tall building can stay parallel.

Availability
The Laowa Magic Shift Converter (MSC) Canon variant is currently available to pre-order in the official website of Venus Optics (http://www.venuslens.net/) and their authorized
resellers. Shipping is expected to start in late July/early Aug. For Nikon variant, please reserve around 2 months more for shipment.