Ten finally confirms Howcroft appointment

Network Ten has finally confirmed that Y&R's Russel Howcroft is joining the company as executive general manager, as tipped by AdNews back in May.

In May, AdNews had tipped Howcroft would join Ten in the Melbourne office, in a move that would see him take on the role of boss of the Melbourne operations and general manager of the group.

Ten said Howcroft will take on the role in early 2013.

While Howcroft recently moved to Sydney oversee the Y&R's national operations, he is renowned as a Melbourne stalwart.

He will oversee operations in Brisbane, Adelaide, Perth and Melbourne, and will report to Ten chief James Warburton.

Warburton said: “Russel is a great leader and one of the most outstanding advertising executives in Australia. We are very pleased he is joining Network Ten.

“Russel is extremely well connected in the marketing, advertising and media sectors. His appointment will bring new skills and strengths to the Network Ten management team, particularly in the Melbourne market.”

Howcroft said: “After 24 years of working for some of the best agencies in the world, I am privileged to be given the chance to pursue another great passion. Television is a very powerful and engaging medium and my experiences over the past few years have fuelled my desire to work within the television business.

“In this multi-screen world, television has terrific opportunities to lead the way and develop devotedaudiences.”

Howcroft is current chief executive and chairman of Y&R Brands Australia and New Zealand.

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