How GregWilborn started their logo design journey

Company name

HikerBiker.com

Overview

HikerBiker.com is a social networking based site targeted towards persons involved in hiking and biking activities. Our participants upload and share their video and photo experiences of participation in hiking and biking activities with other members of the HikerBiker community.

Tell us a bit about who you are and the people you reach

HikerBiker.com is a social networking based site targeted towards persons involved in hiking and biking activities.

It is generally targeted towards a younger demographic (early 20’s to 30’s) although there will be users of all ages.

Requirements

The resulting design(s) should be flexible enough to work for a web site logo and embroidering on a shirt/hat. We will also use for the side of a large automobile (RV) possibly 15-20 feet in length. We want to ensure specific details do not get lost in embroidering for the smaller application but still looks good for the larger application – may or may not be two separate designs. We are also launching a separate but related project later today for long sleeve and short sleeve t-shirt design. We encourage designers to submit for both projects.

Colors should be outdoor themed – possibly forest green and/or brown, but we are open to designer creativity.

The logo should provide an edgy, “hip” theme in fonts, colors, and design since it is targeted towards a younger demographic (early 20’s to 30’s).

Be aware that our second contest for a t-shirt design (mentioned above) will require a design that is appropriate on a black and/or grey background.

Some good suggested examples that may provide insight into what we are looking for are the designs used for Mixed Martial Arts (MMA) and/or outdoor apparel. An “old wood” theme for the lettering or even a “splatter” component are some suggestions that might fit as well.

The design must be be unique to create a distinctive brand that will not be confused at all with another logo.