Branding

Our summer interns have been working hard here at LSEO. These dedicated individuals have really impressed us with their desire to learn and grow, both personally and professionally. We’re honored to have them on our team this summer! Meet The LSEO Summer 2018 Interns

The holiday season is finally upon us and that means Starbucks’ red cups are back, as well as cheesy Christmas song parodies being featured in every other commercial. Aesthetically, we associate the holiday seasons with images of snow, wax candles burning bright, and polychromatic Christmas tree ornaments. What better platform to market holiday content than…

If you have been on planet earth in the last month, you have no doubt been exposed to the pumpkin spice madness taking over mostly everything. If you have some type of business, it seems like a no-brainer to take part in the pumpkin spice life.

Now, more than ever, small businesses (SMEs) need to understand the importance of owning and managing a website. Consider that 50% of local searches over a smartphone result in an in store visit that same day. You want people to be familiar with your business so they become more comfortable with it as they pick…

As Shakespeare said, “That which we call a rose by any other name would smell as sweet.” Yet I often think of Marlow Stanfield’s character on The Wire who made the phrase “My name is my name” infamous. In a highly competitive online marketplace, your name is all the separates you from the noise. Your…

In a world of seemingly infinite choice, our purchasing decisions are more often based on the brand affinity of a product than its value or utility. Building a personal or business brand is a tough and time consuming task. Increasing your brand visibility expands your audience reach, increasing your sales in the short-run. Cultivating brand…