Juice Press

Juice Press Rebranded

Introduction

Juice Press wants to be the most trusted brand on the planet. We created a brand positioning beyond juice by asking people to cleanse their bodies of more: big food, big pharma, big media, big politics in their lives. We started by creating a bold, streamlined visual ID system for all of their products.

IDEA

Unprocess Your Life.

Result

Juice Press expanded into new markets: New York, Boston, D.C. and Seattle (with more to come).