Human and women's rights activist Loretta Ross co-founded and served as National Coordinator of the SisterSong Women of Color Reproductive Justice Collective, a network that organizes women of color in the reproductive justice movement. In fact, Ross is one of the creators of the term "Reproductive Justice," which envelops human rights and social justice into one movement. In 2004,Ross served as National Co-Director of the March for Women’s Lives in Washington D.C. It became the largest protest march in U.S. history with more than one million participants.

Ross's nearly forty years of social justice activism reaches also includes being the Founder and Executive Director of the National Center for Human Rights Education (NCHRE) in Atlanta, Georgia, Program Research Director at the Center for Democratic Renewal/National Anti-Klan Network leading projects researching hate groups, launching the Women of Color Program for the National Organization for Women (NOW) in the 1980s, and leading delegations of women of color to many international conferences on women's issues and human rights. She was also one of the first African American women to direct a rape crisis center in the 1970s.

Ross is the co-author of Undivided Rights: Women of Color Organize for Reproductive Justice and author of “The Color of Choice” chapter in Incite! Women of Color Against Violence published in 2006. She has also written extensively on the history of African American women and reproductive justice activism.