Our story 1990-1999: new drinks, new characters

The 1990s were a time of continued growth, and the company’s long association with sports was strengthened with ongoing support of the Olympic Games, FIFA World Cup™ football, Rugby World Cup and the National Basketball Association.

The popular Always Coca-Cola advertising campaign was launched in 1993, and the world met the lovable Coca-Cola Polar Bear for the first time. New markets opened up as Coca-Cola products were sold in what was formerly East Germany in 1990 and returned to India in 1993.
New beverages joined Coca-Cola’s line-up too, including Powerade sports drinks and Oasis fruit drinks. Coca-Cola’s family of brands further expanded through acquisitions, including Limca, Maaza and Thums Up in India, Barq’s root beer in the US, Inca Kola in Peru and Cadbury Schweppes beverage brands in more than 120 countries around the world.
By 1997, Coca-Cola already sold one billion servings of its products every day yet recognised that opportunity for growth was still around every corner.

The Coca-Cola Company

The Coca-Cola system in India is comprised of Coca-Cola India Pvt. Ltd. (CCIPL), the concentrate manufacturing entity and 15 authorised bottlers of The Coca-Cola Company (TCCC), which are responsible for the production of ready-to-drink, non-alcoholic beverages under the Trademarks of TCCC, their distribution and sale in the territory of India. The system also comprises the India branch office of Coca-Cola India Inc., which provides guidance in relation to development of business in India.