A Guide to Reputation Management

A lot of people may be confused when they hear the term ‘reputation management.’ What does it mean? What can it do for you and your business? Some people may think it is a simple monitoring service, while others may not have heard the term at all. No matter what size your business is, there are plenty of benefits to using a reputation management service like eEndorsements.

This guide to reputation managment will give you the ins and outs of reputation management services – whether you’re well versed in reputation management or completely new to the topic, there’s something in this guide for you!

Reputation Management is Targeted

Rather than taking a ‘shotgun’ approach to online marketing and brand awareness, reputation management is targeted to portray organic user interactions with your business. Those interactions can dramatically increase your customer base and revenue when used correctly. Some of the most important aspects of any online business are user-generated content and regular interactions with customers on social media.

The foundation of reputation management services is set in user-generated content and regular interactions with customers on social media – there are direct correlations between increased success and a reputation management service being used. No matter what industry you’re in and no matter the size of your business, customers are talking about your business online.

Reputation Management Can Help with Both Positive and Negative Customers

Even with a seamless business model and an impeccable product, not every customer is going to leave you a glowing 5-star review – there are going to be times when you get negative feedback, and sometimes that negative feedback can spread quickly if not addressed correctly.

There are a few things to avoid when facing your first negative review or negative feedback on social media – first and foremost, avoid knee-jerk reactions. It may seem natural to fire right back on social media, but that’s a great way to drive customers away. Some social media teams for large companies have taken an aggressive approach to dealing with negative customers, but it’s not recommended.

Dealing with negative customers online is important to continue your positive business image – you don’t want to leave a negative comment or negative feedback unaddressed. Politely addressing your customer concerns online is reputation management 101. By reaching out to the upset customer, you’re beginning to bridge the gap and create a great experience with that customer. Better yet, other customers can see the positive interaction if it’s happening on social media.

Don’t Be Afraid to Ask for Help

At the end of the day, you want to run your business successfully. Taking time out of your day to address reputation management issues can take away from your day to day responsibilities to keep your business going. That’s where we come in! Our team of experts can help manage your online presence with targeted reputation management. No matter what size your business is, we can give you the support and guidance you need to make your business a success. Please share this Guide to Reputation Management and contact us today for more information!

This Guide to Reputation Management is provided by eEndorsements is a complete reputation management solutions for business