Hiring costly and talented cinematographers became the norm of Telugu industry right away. Whether it is Ratnavelu or Manikandan, Tollywood is picking the best of lot.

Cut to Varun Tej's new film now, another talented cinematographer is making his way here. After working for films like Raja Rani and Tamil Powerstar Vijay's Theri, popularity of cinematographer George C Williams has grown multi-fold. He will be now cranking camera for Varun Tej's movie being directed by newcomer Venky Atluri.