Defining a CDP: What it is. What it isn’t.

Webinars

Defining a CDP: What it is. What it isn’t.

Webinar

You’ve heard it before: “A people-based marketing solution that provides a single view of the customer journey across channels, platforms and devices.” But what does it really mean? In defining a CDP, we cut through the jargon to reveal exactly how a customer data platform differs from other types of marketing technologies: