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Socality Barbie has officially gone viral. If you’ve been out of Wi-Fi range the past couple of days, you might’ve missed the plastic brunette’s rise to Insta-fame.

An absolute gem of an account, she was celebrating 5000 followers a week ago. She now has over half a million.

The queen of #humblebrag, Socality Barbie is all about authentic living accompanied by her mini Warby Parkers, Filson Backpack and list of clichéd hashtags. In her bio she self-describes as a coffee drinker among many other things, and her latest post notched a massive 34,000 likes.

Although the official Barbie does have a pretty successful Instagram as well, nothing can match how relatable Socality Barbie and her pretentious captions are.