on February 10, 2013 2:41 PM

LEGO Friends was named toy of the year at this weekend's show. Photo-4169895.56569 - Houston Chronicle

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Kindergarten student Alexis Martin, 5, yells with excitement as she opens up a gift of Lego Friends at the School Two on Monday, Dec. 10, 2012 in Troy, NY. Brothers from Pi Kappa Alpha fraternity at RPI delivered gifts for students in grades pre-k through third. This is the eight year the fraternity has raised money and purchased gifts for the children at the school. This year the fraternity raised $3,000 and bought gifts for 227 children. Any money left over is given to the school as a gift for administrators to use how they think would be best. (Paul Buckowski / Times Union) less

Kindergarten student Alexis Martin, 5, yells with excitement as she opens up a gift of Lego Friends at the School Two on Monday, Dec. 10, 2012 in Troy, NY. Brothers from Pi Kappa Alpha fraternity at RPI ... more

2) LEGO Friends Butterfly Beauty Shop, $29, ages 6-12. How do you turn one of the all-time great toys into a TOADY contender? Give it a makeover! Introducing LEGO Friends, just for girls and so jam-packed with condescending stereotypes it would even make Barbie blush. Bye-bye square, androgynous figures; hello, curves ‘n eyelashes! And at the LEGO Friends Butterfly Beauty Shop, your little princess won’t need to worry her pretty little head about icky boy things like building. less

2) LEGO Friends Butterfly Beauty Shop, $29, ages 6-12. How do you turn one of the all-time great toys into a TOADY contender? Give it a makeover! Introducing LEGO Friends, just for girls and so jam-packed with ... more

In 2012, the Lego Group launches a new product line targeted for girls called "Lego Friends."
This set is called "Olivia's Treehouse"

In 2012, the Lego Group launches a new product line targeted for girls called "Lego Friends."
This set is called "Olivia's Treehouse"

Photo: Lego

In 2012, the Lego Group launches a new product line targeted for... Photo-2848705.56569 - Houston Chronicle

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Hasbro’s new POWER WEBS RAPID FIRE WEB BLAST SPIDER-MAN, standing at over 12-inches tall and featuring kid-powered, rapid-fire, web-shooting action, is displayed in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

Hasbro’s new POWER WEBS RAPID FIRE WEB BLAST SPIDER-MAN, standing at over 12-inches tall and featuring kid-powered, rapid-fire, web-shooting action, is displayed in Hasbro’s showroom at the American ... more

Toy demonstrator Clayton Hodges dons the “Wolverine Hero Mask” and “Wolverine Electronic Claw,” based on the Marvel Comics character featured in the upcoming film “The Wolverine” in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

Toy demonstrator Clayton Hodges dons the “Wolverine Hero Mask” and “Wolverine Electronic Claw,” based on the Marvel Comics character featured in the upcoming film “The Wolverine” in Hasbro’s ... more

Demonstrators L.J. Regine, left, and Brian McMullan records their shots while playing with the NERF N-SPORTS CYBERHOOP set in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. The CYBERHOOP set works with a free app to track game stats, capture games on video, and provide commentary. The CYBERHOOP app also allows players to play virtually and share highlights with friends online. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

Demonstrators L.J. Regine, left, and Brian McMullan records their shots while playing with the NERF N-SPORTS CYBERHOOP set in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, ... more

These two figures are actually one — Hasbro’s STAR WARS ANAKIN TO VADER FIGURE action figure, which features snap-on Sith armor and both Anakin and Vader light and sound effects, is displayed in the company’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

These two figures are actually one — Hasbro’s STAR WARS ANAKIN TO VADER FIGURE action figure, which features snap-on Sith armor and both Anakin and Vader light and sound effects, is displayed in the ... more

Toy demonstrator Clayton Hodges pulls back on the ULTIMATE SPIDER-MAN POWER WEBS STUNT LAUNCH SPIDER CYCLE, of Hasbro’s line of toys based on the Ultimate Spider-Man TV show, and prepares to launch it off a ramp in the company’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

Toy demonstrator Clayton Hodges pulls back on the ULTIMATE SPIDER-MAN POWER WEBS STUNT LAUNCH SPIDER CYCLE, of Hasbro’s line of toys based on the Ultimate Spider-Man TV show, and prepares to launch it off a ... more

The “KRE-O Star Trek Enterprise” set, which lets kids build the iconic ship from the anticipated film “Star Trek Into Darkness,” is featured on display with several KREON character figures in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

The “KRE-O Star Trek Enterprise” set, which lets kids build the iconic ship from the anticipated film “Star Trek Into Darkness,” is featured on display with several KREON character figures in Hasbro’s ... more

The line of Hasbro’s ULTIMATE SPIDER-MAN POWER WEBS FEATURE FIGURES — based on the Ultimate Spider-Man TV show and each including a stretchy accessory to power the figure’s action — is displayed in the company’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

The line of Hasbro’s ULTIMATE SPIDER-MAN POWER WEBS FEATURE FIGURES — based on the Ultimate Spider-Man TV show and each including a stretchy accessory to power the figure’s action — is displayed in the ... more

Photo: Jason DeCrow, Associated Press

The line of Hasbro’s ULTIMATE SPIDER-MAN POWER WEBS FEATURE... Photo-4169863.56569 - Houston Chronicle

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Toy demonstrator Jeff Wolf gets in touch with his Dark Side wearing the STAR WARS DARTH VADER VOICE CHANGING HELMET and holding the STAR WARS ANAKIN TO DARTH VADER LIGHTSABER in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

Toy demonstrator Jeff Wolf gets in touch with his Dark Side wearing the STAR WARS DARTH VADER VOICE CHANGING HELMET and holding the STAR WARS ANAKIN TO DARTH VADER LIGHTSABER in Hasbro’s showroom at the ... more

“Star Trek KREON” action figures, featuring characters from the anticipated film “Star Trek Into Darkness,” are displayed in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

“Star Trek KREON” action figures, featuring characters from the anticipated film “Star Trek Into Darkness,” are displayed in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, ... more

The new STAR WARS BLACK SERIES 3.75-inch action figures, featuring highly detailed collectible figures from the classic brand, are displayed in Hasbro’s showroom at the American International Toy Fair, Saturday, Feb. 9, 2013, in New York. (Photo by Jason DeCrow/Invision for Hasbro/AP Images) less

The new STAR WARS BLACK SERIES 3.75-inch action figures, featuring highly detailed collectible figures from the classic brand, are displayed in Hasbro’s showroom at the American International Toy Fair, ... more