What is the Lytics Recency score?

Recency measures how recently the user's general interaction has been. More recent activity means a higher score.Without scoring, this would be achieved by looking at the last time a user visited. Although better than nothing, that conventional approach is rather unrefined. Maybe an at-risk user opened your email by accident? It'd be an expensive oversight to assume that the user had recent activity and didn't need any nurturing.