G-Eazy Ended Partnership With H&M Amidst Racist Ad

G-Eazy feat. “Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end,” Eazy wrote. I can't allow for my name and brand to be associated with a company that could let this happen. “I can’t allow for my name and brand to be associated with a company that could let this happen. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. The fashion brand has been getting some heat on social media since yesterday after it posted an ad on social media that wrecks of racism. 24hrs, MadeinTYO & E-40 – Shake It Up Lyrics I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST

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Cousin Stizz feat. G-Eazy is the latest celebrity to cut ties with H&M amidst racist ad that went viral. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level,” he added. Several celebrities who have been doing business with H&M have since cut ties including The Weeknd, who announced in a scathing tweet that he will immediately end his partnership with the brand. The rapper added that he cannot allow his name to be associated with H&M as the brand quickly becomes toxic to any celebrity that does business with the company. G-Eazy announced on Instagram on Wednesday that he too will end his partnership. Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. H&M has since released a statement apologizing for the ad while vowing to get to the bottom of what happened.