Yogurt Market

Published 30 April 14

From 1 April 2014 we will no longer be purchasing this data. If you have any queries regarding this data now or in the future, please contact datum.info@dairyco.ahdb.org.uk or call 024 7647 8695

Yogurt expenditure and volume

Yogurt sales for the 52 weeks ending 30 March 2014, when compared with the previous year:

Total yogurt expenditure has increased by 7.4% to just under £1.5 billion.

The average price per kg of yogurts has increased 4.0% year-on-year (YOY) to £2.49/kg.

Volume sales of yogurts grew by 3.3% YOY to just under 593 thousand tonnes.

Both private label yogurts and branded yogurts have posted volume growth of 3.3%.

Total yogurt market: Private label vs. Branded:

The latest Kantar Worldpanel figures show that volume sales of yogurt stood at just under 593 thousand tonnes in the 52 weeks ending 30 March 2014. Over this time period, volume growth of these two categories is identical, up by 3.3%. Expenditure on branded yogurts is up by 8.6%, aided by a 5.2% increase in average price to £2.78/kg, while private label sales by value are up 3.1%. The average price of private label yogurt is now £1.79/kg, down by 0.2% in the 52 weeks to 30 March 2014 – up 5.1% year on year.

Branded yogurts account for 70.5% of total yogurt sales by volume and therefore the increase in both expenditure and volumes sold has driven growth across the total yogurt market.

52-Week data ending 30 March 2014

Total yogurt

Yr/Yr %

Private label

Yr/Yr %

Branded

Yr/Yr %

Value (£000s)

1,475,298

+7.4

313,499

+3.1

1,161,800

+8.6

Volume (000kg)

592,599

+3.3

174,731

+3.3

417,868

+3.3

Average Price (£/kg)

2.49

+4.0

1.79

-0.2

2.78

+5.2

Source: Kantar Worldpanel

Yogurt by product type

Children’s yogurts have seen the largest volume growth in percentage terms over the year (22.4%). Plain/natural yogurt has also seen strong growth, with volumes up 14.8%.

Low-fat yogurts were the only product type to post a fall in expenditure in the 52 weeks to 30 March 2014, down by 3.9% as volumes fell 3.9% to 89 thousand tonnes. However, very low fat yogurts saw a 9.4% increase in volumes sold and 15.4% value growth.

Despite a YOY fall in average price of 3.3% children’s yogurt continues to be the most expensive type of yogurt, at an average of £3.12/kg, while low fat yogurt remains the cheapest at £1.75/kg.

52-Week data ending 30 March 2014

Product type

Spend (£000s)

Yr/Yr %

Volume (000kgs)

Yr/Yr %

Average price (£/Kg)

Yr/Yr %

Bio set

415,780

3.3

154,727

1.6

2.69

1.7

Children’s

35,900

18.3

11,522

22.4

3.12

-3.3

Low fat

156,560

-3.9

89,411

-3.9

1.75

0.0

Luxury

381,047

8.0

128,138

-1.9

2.97

10.1

Plain / Natural

119,888

13.3

65,277

14.8

1.84

-1.3

Very low fat

359,791

15.2

139,358

9.4

2.58

5.2

Source: Kantar Worldpanel

Yogurt drinks

The latest Kantar Worldpanel data for the 52 weeks to 30 March 2014 shows that volume sales of yogurt drinks have been on a downward trend over the year. Volumes have contracted 7.2% compared to last year, while value sales decreased by 4.0% during the same period.

Sales of private label yogurt drinks have increased by 0.4% in value terms, aided by a 3.2% increase in average price as volumes sold fell by 2.7%. Branded yogurt drinks have seen larger declines, with volumes down by 8.3% due to a fall in household penetration, and expenditure down 4.8%.