Practice Fusion is a startup making waves in the health 2.0 market. The product is a free, web-based EMR (electronic medical record) system for physicians. It runs in the browser and has been marketed as a ‘Google Apps for doctors’, providing patient management, scheduling, secure email and more.

Online healthcare is a market with some big-spending competitors – including Google Health, Microsoft’s Healthvault and Revolution Health. Although as we’ll see below, Practice Fusion is a different product to those of Google and Microsoft.
The key difference is in the target market: Practice Fusion is for professionals (doctors), while the big guns are targeting consumers.