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13.6.11

AMERICAN EAGLE COMES TO LONDON

I was overjoyed when I heard the US chain American Eagle Outfitters had employed a UK agent to look for central London sites for its first ever British store with plans for UK-wide expansion to follow.

My excitement wasn't caused by their casual clothing ranges which are much in the mould of Gap with a touch of the better end of Abercrombie and Hollister about them (great hoodies, cute summer dresses, classic T's, well cut mid-priced jeans etc). It was because of their Aerie range's underwear. Yes, that's right, pants.

Aerie makes literally the best pants on the planet. They're along the lines of the Australian brand Bonds which was all over London a few years back then sadly disappeared. Aerie's boybriefs (a selection of which are pictured below) - not to be confused with the slightly longer legged boyshorts - are my top everyday knicker pick for hip hugging, sporty style with substantial 100% cotton comfort.

The first store is said to be opening in Covent Garden but no word on exactly when so, for now, you can order from their website which does ship to the UK but beware being hit by the taxman on or after delivery. They do have a sale on at the mo though so worth a little look...