RaymondNext.com unveils launch campaign 'Wear Your Mind'

RaymondNext.com has unveiled the all-new launch campaign ‘Wear Your Mind’. This campaign comprises a thematic film which shows the modern man’s seamless transition from ‘leisure weekend’ looks to ‘casual evening’ and ‘wedding and festive’ looks with poise.

As depicted in the film, RaymondNext.com is a one-stop fashion solution provider aiding customers to shop in many ways: by occasion, by category and by brand. The website aggregates offerings from leading brands including Raymond Ready-To-Wear, Park Avenue, Color Plus and Parx.

Commenting on the launch, Uma Talreja, Chief Digital Officer, Raymond Ltd, said, "Raymondnext.com is the single platform for fashion needs that cuts across what a modern lifestyle demands from a consumer today. Dressing up is no longer an occasion, every moment is an occasion for which what you wear enhances the experience for the user. From casual moments to quiet moments, the man’s wardrobe has exploded to be able to enjoy every aspect of his life.”

Sharing the idea behind the campaign ‘Wear Your Mind’,Abhishek Razdan, CEO, Concept One said, "No more just ‘work-life balance’, the man of today seeks a balanced and an enriching life filled with varied, exciting, and enriching micro-moments. 'Wear Your Mind' brings this to life and captures these micro-moments and occasions in a manner which is seamless and distinct, keeping appearance at the forefront.”