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Articles - Free and
Paid Classified Ads

Tips
For Effective Online Advertising

Author:
Archie R. Lawhorne

Banner
AdvertisingThe word "banner" in Internet terms is
nothing more than a graphic image that announces the name and
identity of a Web site, along with a brief description. Banner
ads can be an effective way to expose your business to millions
of prospects. There are two different kinds of banner ads: FREE
ads and PAID ads. Banner advertising is one of the most
prevalent advertising methods currently used. Depending on where
the ad is placed, some paid banner ads can be quite expensive.
Generally you pay for the banner ad based on the likely exposure
it will get. Therefore, high traffic Web sites garner higher
banner ad rates. An increasingly popular arrangement is to
"pay-per-click". With this type of arrangement, you only pay for
the people that actually click on your banner to visit your
site. This is a often a much better deal than paying for people
who are only "exposed" to your banner. Some programs have a
fixed cost. Others let you determine what you pay for each
click. Like anything else, the key to effective banner
advertising is to put your banner on web sites that target your
market, and design a banner that compels people to click on it.
There are many sites that offer free banner generation. Go to
your favorite search engine and search for "Free banner ad
design." There are tons of other resources available to assist
with banner design. Go to
http://www.webfreebees.net/
and
contact any of the designers listed. Some of them will just
design a banner and charge you for the work. Others will agree
to design the banner for you in exchange for you placing one of
their banners on your site for a specified period of time. Many
free banner ads are also available in the form of a "banner
exchange." The banner exchange operates under a simple agreement
such as, "I advertise my business on your site for two months
with my banner, and you do the same on my site for two months."
Ideally, you want to make sure you are exchanging banners on
high traffic sites. If one site has a significantly higher
amount of traffic, the exchange rate agreement might be altered
to reflect this fact, such as a longer placement duration, etc.
This is generally a good deal for both parties since it
generates additional exposure to your business at virtually no
cost. Just make sure you are careful not to exchange banners
with a competitor selling similar products or services, as this
might serve to drive traffic AWAY from your Web site --
certainly not the action you desire.

Classified AdsOne of the
most cost-effective tools available is the classified ad. Today
there are literally thousands of places on the Net to post free
classifieds. And there are numerous ways to find them. Simply go
to Yahoo, HotBot, AltaVista, or any of the other search engines
and type "free classifieds." Hundreds of different sites will
appear. Set an objective of how many listings a day you're going
to post. It can be time-consuming, mindless work, so plan this
in your "idle" time. Most free ads at classified sites expire
after a certain amount of time, so keep track of which ones are
most effective and keep returning to renew your ads. Here are some
of the most responsive classified sites I've found.

FFA
LinksWhile searching and placing free classifieds, you'll
likely come across sites that provide free links, typically
referred to as FFA sites, or "Free For All" links. These are
specialized Web sites that allow advertisers to post short ads
in various categories. The difference with FFA links is that you
typically are only allowed a few words to describe your site,
but with a simple click, prospects are immediately connected to
your web page. It's important to choose your words carefully and
include a major "BENEFIT" in your offer, rather than just a
descriptive feature. Examples include, "Lose 20 pounds in 20
days!" or "Cut Your Legal Expenses In Half." Lead with the
benefit, follow up with features. In most cases, once an ad is
placed on a FFA site, the site owner then replies with an
e-mail, acknowledging receipt of the ad, accompanied with an ad
of their own. Because of the massive amount of link placements,
FFA sites continuously drop old ads and replace them with new
ones. So it's a good idea to revisit these sites regularly to
re-post your ads. To find suitable FFA links, go to your
favorite search engine and type in "FFA links." You will be
provided with hundreds of different sites from which to choose.
Here's a listing of some of the more popular sites:

If you
are going to spend the time,
effort and expense required to post online ads, it is critical
that the words you choose pull the maximum number of responses
possible. Keep in mind that to write ads that pull, means
learning another profession, or at least learning the bare
basics so that your advertising is not in vain. Rather than
attempting to lay out an entire writing course within this
article, I've provided a couple of links below that you can
review at your leisure. These sites offer extensive resources
that will allow you to uncover the techniques and formulas used
by the most successful copywriters. http://www.adcopywriting.com

About
the author:Archie R. Lawhorne, APR, is an accredited public relations
professional, marketing writer and consultant. Archie's FREE
7-Day MLM Crash Course reveals the proven system that MLM
heavy-hitters use to enroll hundreds of people. For instant
delivery, send a blank email to:
MLMInsights@infogeneratorpro.com