Our TakeWithout knowing Activision's position on the bill, it's impossible to interpret the publisher's actions. It's possible that engaging a lobbyist is less about the study and more about being prepared for any potential fallout that could come from it. Getting in the game early would enable Activision to be ready should a study lead to potentially debilitating legislation.

Activision's filing related to hiring the firm wisely lists their work as "art." This potentially sets up a first amendment conversation should the situation arise in which the US government tries to legislate video game content.