Professional Car Wash Industry Leader Warsaw Chemical Launches Essential Detail Line through a new web site

Warsaw, IN - March 17, 2010 - Using their decades of experience producing some of the industry's highest quality professional car wash products, Warsaw Chemical has launched CARCHOICEDETAIL.COM. The new web site will be the exclusive vehicle for sales of the Car Choice Detail Line.

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Dino Pellegrene, SE Regional Sales Manager for 11 years in the company's Car Wash Division says the new product line was an easy transition for the 69 year old chemical manufacturing company. "Producing an essential detail line was a natural thing for us to do. We're car guys at heart and making cars cleaner and shinier than the competition is what we do every day."

Ken Bucher, President of the company and founder of the Car Wash Division agrees that the products line was the easy part. "The retail web site was the biggest challenge for us having never done that type of thing. However, we took our time and worked with a professional web designer to put together a web site that we are proud of. The look, the feel and the operation of the web site are truly what we were looking for."

Mr. Pellegrene says the new detail line is largely based around an exclusive polymer the company has been using in the car wash division for several years. "Our exclusive 'DD Polymer' is what makes this new line of detail products special. The shine and protection is like nothing else. We know there are a lot of great car care products in this market because we tested most of them while we were developing Car Choice Detail. We are very pleased with how our products perform compared to the competition and we believe when car lovers try them, they'll agree."

The new product line targeting consumers that care for their own cars features a waterless car wash product called "Clean-n-Shine", one of several that makes use of the company's exclusive polymer. Others with the polymer are "Showroom Shine", "Wheel Polish", "Dual Action Glass Cleaner" and "Polyshine Hand Wash-n-Polish".

CARCHOICEDETAIL.COM will also offer various accessories like several different types of microfiber towels, a wheel brush, tire shine applicators and a microfiber wash sponge.