Embutique Packaging Expresses an Approachable and Personal Image

The idea behind Embutique packaging was not to have a fine-tuned brand identity with tight typefaces and immaculate illustrations, for the Spanish restaurant in London hoped to communicate a personal touch with a visual scheme that looks handmade. The apparently handwritten lettering and drawings on the crisp wrappers works to reference the care that goes into the assembly of each individual item on the menu.