The author of The Elements of Graphic Design and Thinking in Type, publication designer and graphic design professor Alex White makes no promises here. "This book isn't going to make you an advertising design genius," he cautions in a fake advertisement inside the front cover. "Nor will it make you a typographer.... But it will help you understand the complexities of making readers stop and look." Tongue-in-cheek caveats aside, what White does give you here, along with the benefit of his years of professional experience, are 1500 colorful examples of real-world print and display advertising, and why they work—or why they don't.