The restaurant tried to sell their ultra-thin pizza base by comparing it to Victoria Beckham.

It's one thing to get celebrities to endorse your brand. It's quite another to insult them to show off the USP (unique selling point) of your product. A certain fish & chips restaurant in England recently did the latter, and has now faced the celebrity's ire.

The celebrity in question here is none other than singer-turned-designer Victoria Beckham, who is taking legal action against a restaurant named Sidhu Fish & Chips over a "thoughtless" advertisement. The advertisement, painted on the pack of the restaurant's delivery vehicles, compares the restaurant's thin-pizza crusts to Victoria Beckham.

Sidhu Golden Fish and Chips in North Tyneside said in an advert that its pizza crusts are thinner than Victoria, who is married to football legend David Beckham.

The takeaway created a caricature of the Spice Girls singer wearing a sash which reads "Anorexic Fashion Icon" to advertise its 2mm pizza crusts on the back of their delivery van.

"It is highly inappropriate to trivialise such a disorder, and defamatory to be so thoughtless with a person's reputation in this way, sadly this is now a legal matter," the spokesperson said.

The takeaway's manager, Soni Sidhu, says the company didn't intend to "make light" of eating disorders.

He said, "As the manager and on the behalf of all our staff and owners I would like to state we recognise how serious eating disorders are and would never make light the seriousness of people with eating disorders.

"We would like our customers and all people in general to take our advertising in context."

Soon enough the restaurant cleared the air on social media, by posting pictures of their delivery vans that had the advertisements wiped clean: