It’s almost hard to imagine a time before the Chick-fil-A Bowl in Atlanta (formerly the Peach Bowl) or AT&T Park in San Francisco (which was SBC Park, and Pacific Bell Park before that). But once sports franchises started cashing in, the levee soon gave way for enterprising folks from all walks of life to sell out.

Below are some of worst — or at least most unusual — examples of people, organizations and public entities trading a name for a price.

— In February, it was announced that “Duck Dynasty” patriarch Phil Robertson and his family-owned company would be the new sponsor of the Independence Bowl. The Shreveport, La., college football game, set to be called the Duck Commander Independence Bowl, will carry the name for the next six years.

— In 2010, the Southeastern Pennsylvania Transportation Authority sold the naming rights to its South Philadelphia subway station to AT&T in a five-year, $5 million deal. Other transit agencies have considered going the same route.

— While soccer had long seen clubs splash corporate names across jerseys, teams on the hardwood had remained endorsement-free. That is, until 2009, when the WNBA’s Phoenix Mercury unveiled its new uniforms, which displayed LifeLock across the chest as if that was the team name. The 3-year deal reportedly netted the franchise a cool $1 million.

A New Jersey couple auctioning off the rights to name their baby for $20,000.

— A New Jersey couple auctioned off naming rights for their newborn daughter on Craigslist, with bids starting at $20,000. Perhaps the couple had run out of ideas after naming their previous eight children. In any event, they apparently weren’t happy with the bids and reportedly ended up naming her Rina.

— The New York Red Bulls may have taken corporate naming to its low point — at least for now. While all clubs in Major League Soccer have a corporate sponsor, the Red Bulls are named after the energy drink company that owns them.