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How used? Consultancy literature and a meeting room. Evening events and seminars, such as introductions between UK and US designers.

Cost: 1000 at the most for each consultancy with one representative. The entire cost is 1500 per consultancy, but the DTI offers a “mission” grant of 550 per person. If more than 10 designers go, the individual cost will be reduced.

What does the cost include? Flight, 6 nights accommodation, rental of stand, events organised by the DBA. No firm event or stand design details.

Who’s going? 20 consultancies have expressed interest, and the DBA expects to reveal names in one month.