In this video Rusty Moore – the creator of Visual Impact Muscle Building – explains exactly what the Shrink Wrap Effect is: Click here to watch the other three videos in the series ===> He’s talking about when skin is wrapped really tight around the muscles, revealing all the definition underneath. This is when you see someone with really well defined abs. The skin fills in all the grooves because it lays really tight into the abdominal region. This is not achieved by carbo loading: the method that only lasts for about 24 to 72 hours. That method is generally used by models just before a photo shoot where they gorge themselves on carbs so their muscles over compensate and get pumped full by loading up with glycogen. Muscles become bigger than normal and the skin gets tight. However, to hold this look for an entire summer or even longer than that, there are two ways of doing it. The common method is to diet really hard and get a lower body fat percentage: You have to hold a low body fat level for the six to eight weeks without losing any muscle and over time the skin will shrink down to new smaller size, at around the 2 month mark. Rusty says this is why people using this method tend to look better in mid-July rather than early June because their skin is still lagging behind, but given time the skin adapts to the new smaller size of the body. That’s the common way to get the beach body look, but there is a better way. Firstly, diet hard just like the common method outlined above to get to a low body fat percentage. When you’re lifting weights, work out on a lower rep range to increase muscle density and purposely lose some of that initial sarcoplasmic growth*...