And Now, A Watch That'll Screw With Your Head

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Want to know what time it is? Easy enough. Check your watch and, bam, there's your answer. Unless, of course, you're wearing a soon-to-be released timepiece from the upcoming A.P.C. and Carhartt Works in Progress collaboration.

As you can see in the shot above — leaked by A.P.C. founder Jean Touitou on Twitter — the numbers on the face of the dial have been mixed up, leaving only the "12" marker in the correct position. Sure, you'll be able to figure out the actual hour without too much difficulty, but it's a setup that's bound to cause some cognitive timekeeping dissonance.

So, why did A.P.C. and Carhartt WIP decide to screw with your head like this? Well, the watch was apparently inspired by the Jimi Hendrix song 'If Six Was Nine,' and upon inspection, it appears that six is indeed nine in this setup. No word on why the rest of the numbers got jumbled, too, but hey: It looks cool. And if you're going for it with a concept like this, why not really go for it?

Keep an eye out for the collection's release soon, then get ready to do a few more mental calculations next time someone inquires about the time.