Since the past two years, we, at Applozic, had been powering cross-device, multi-platform messaging on Web & Mobile Applications. So far, having encountered numerous messaging Use Cases across different stakeholders, we had a fair bit of learning about the Chat and Messaging industry. The one thing that we realized quite vividly is that in messaging, there is no one size that fits all. The requirements right from features to the UI varies hugely across industries.

The aim of this guide is to share our learnings with you, to help you custom build a messaging experience that your users would certainly love.

We have divided the Guide into 4 major parts, with each part having its own specific sub-parts: