Radio_Project_V1

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Transcript of Radio_Project_V1

THE FUTURE OF RADIOIS

CHANGINGTECHNOLOGY IS CHANGING OUR LIVESRadio is now consumed in many new ways…ComputersTouchscreenLaptopsSmartphonesDAB radioDigital Radio listening has seen nearly a 300% increase in listening over the last 7 yearsWith almost a 20% increase in the last year alone!In 2014 the majority of new cars came with a digital radio.We are with our listeners wherever they go and more visual – mobile, tablet, PC, DAB20%RISE OF DIGITAL LISTENINGAdults 15+Adults 15-34Adults 25-44Adults 35-55Just 21% of 15+ listening was digital Just 23% of 15-34 listening was digital Just 22% of 25-44 listening was digital Just 22% of 35-55 listening was digital5 YEARS AGO