On Friday, ABC’s “Good Morning America” shared a 15-second sneak peek of the video for the new single.

It featured a darker Swift than fans are used to seeing.

Images include a car crash, a snake (which helps to explain her slithering social media postings), and Swift chomping down on some bling. She’s also majorly glammed up and dressed in black, sporting a new hairdo, with a group of similarly clad male backup dancers.