As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer
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Category Archives: Segment

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

An International Drinks Festival is set to hold in Lagos this December. At the unveiling of the pre-event last Thursday at the Federal Palace Hotel and Casinos, Victoria Island, Lagos, the event organisers, Balmoral Events Solution Company, said that the event will take place between 1st and 3rd December 2017 at the Balmoral Convention Centre, Federal Palace Hotel and Casino, Victoria Island, Lagos.

Chi Limited, a leading Nigerian juice and dairy maker has unveiled a new product called Hollandia Choco Malt, a ready-to-drink chocolate, milk and malt drink to the market.

The product also referred to as “3-in-1 Yo” is said to appeal to a youthful consumer segment and is an innovative blend of chocolate, milk and malt that comes in trendy pack sizes of 135ml and 315ml. It can be consumed immediately after opening and delivers instant nutrition to consumers.

According to the company, Hollandia ChocoMalt drink is rich in vitamins and minerals, takes away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way.

Coca-Cola Hellenic Bottling Company (CCHBC), the parent company of the Nigerian Bottling Company (NBC) and bottler in 27 other European countries, on Thursday reported first-half results (Jan – June 2017). The company said that revenue grew 5.6% to €3.2bn ($3.77bn), up from €3bn in 2016. Total volumes rose 1.4%.

The group said that its good performance was driven by volume growth, improved packaging mix and price increases.

Beam Suntory, Inc, the alcoholic beverage arm of Japanese group Suntory Holdings said that revenue for the first-half of 2017 was driven by rising consumer demand and favourable share trends across key markets.

The company said that sales grew in the mid-single-digits, driven by double-digit global gains from Jim Beam and Maker’s Mark bourbons.

Japanese beverage firm, Suntory Beverage & Food Limited said on Tuesday that half-year sales and profit for 2017 was lifted by focus on strengthening its brands and creating new demand as well as managing cost structure and product quality improvements.

The company which makes Lucozade and Ribena said that revenue for its non-alcoholic beverages and foods grew 1.7% in the half-year through end of June to ¥685.7bn yen ($6.2bn), from ¥674.4bn ($6.09bn) in the same period in 2016.

Anheuser-Busch InBev and Anadolu Efes, Turkey’s largest brewer announced on Wednesday that they have agreed to merge their businesses in Russia and Ukraine as part of an effort to bolster their businesses in a slowing market.

The Russian market which was once embraced by big international brewers has declined in recent years due to a weak economy, international sanctions and government regulation to curb drinking by raising taxes and limiting sales.