This paper describes analysis and experimental characterization of low speed direct drive fractional slot concentrated winding (FSCW) surface permanent magnet synchronous motor (SPMSM) with consequent pole (CP) rotor, for which studies have been recently performed. The proposed motor, which consists of 30 poles and 36 slots, is analyzed and characterized by extensive 2D finite element analysis (FEA) and together with 3D FEA for an appropriate PM overhang length design. The validity of the analysis is confirmed by the corresponding experiments which fully characterize the proposed motor with excellent agreement between the FEA and the experiments. Thermal stability is also experimentally examined to determine continuous operating points and instantaneous operating points of the proposed motor. It is highly expected that the proposed motor is applicable for low speed direct drive applications.