Brandy Melville: one size fits all

Their mantra is to stick out from the crowd in the sea of ordinary; their reality could not be more alike. With people such as Miley Cyrus, Paris Hilton and Karlie Kloss all having worn their clothing, this really is the shop of every girl’s dreams.

Having originated in Italy, Brandy Melville was inspired by LA, giving it a unique edge to have come from two such impressionable places. Their main selling point, that all the clothes are the same size, might put some people off, however, the idea behind it is to make each piece of clothing individual, and to suit people in different ways.

Along with their unusual selling point, the company also designs their clothing to the “Brandy Girl”, who “is feminine with an urban twist, young at heart, active, tough, stylish and chic in an effortless way” and “her classic character stands out in the crowd, she is refined and fashionable yet relaxed”.

Brandy Melville doesn’t just stop at meeting every customer’s needs, but specialises in a range of styles, with skirts, tops, sweaters and an abundance of other items willing to make you look effortlessly stylish, all reflecting the “classic Italian fashion elements”.

Now having shops across the US and the EU, Brandy Melville is turning something into a worldwide phenomenon; you’ll have to ask yourself, are you a Brandy Girl?