From "Chubby Hubby" to "Hubby Hubby"

BURLINGTON, Vt.--(Business Wire)--Ben & Jerry`s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor "Chubby Hubby" to "Hubby Hubby." In partnership with Freedom to Marry, Ben & Jerry`s aims to raise awareness of the importance of marriage equality and, to show its support, will serve "Hubby Hubby" sundaes in Vermont Scoop Shops throughout the month of September. Ben & Jerry`s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole - a shared civil rights campaign. "At the core of Ben & Jerry`s values, we believe that social justice can andshould be something that every human being is entitled to," said Walt Freese, Chief Executive Officer of Ben & Jerry`s. "From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream."

A friend of mine wrote Ben & Jerry to compliment them on the positive move and suggested another selection called "Marry Mary". I thought that was cute! LOL Not sure what you'd put into that..... suggestions?

eb925guy saidA friend of mine wrote Ben & Jerry to compliment them on the positive move and suggested another selection called "Marry Mary". I thought that was cute! LOL Not sure what you'd put into that..... suggestions?

Great gesture from a huge company like that - especially now that they're owned by Unilever.

I have to say though, they're only introducing this flavor in Vermont (where it's already legal to marry) and only for one month. If it was only for a month, why not change the flavor in the entire country? That would have raised more awareness.