Ambient: Economist Pizza

Economist-branded pizza boxesThe Economist did something interesting in Philadelphia, USA recently. They branded pizza boxes that went out from 20 pizzerias in the city with global statistics of food consumption – like the amount of wheat consumption or cheese imports. Apparently, most of the pizzerias were near universities or colleges, so they had the aim of getting young people interested in the magazine. I hope the disproportionate buzz outweighed the wastage …