“Let’s set a world record together and get the most-liked post on Instagram,” the appropriately named world_record_egg account wrote early this month. “We got this.”

Alongside hashtags #LikeTheEgg, #EggSoldiers (a reference to the breakfast dish that sees sliced toast “soldiers” dipped into a boiled egg), and #EggGang, the mysterious user cleverly tagged a host of media sources, including BuzzFeed, which spoke with account holder “Henrietta”—a chicken from the British countryside.

“Eugene is my egg,” she told BuzzFeed News, chalking the campaign’s popularity up to the fact that “the power of the egg is strong.”

After she stopped drinking for Dry January, Henrietta was home one Friday night when she read an article about the top 20 Instagram posts—including Jenner’s.

“I saw this as a challenge to beat it,” she said. “It was nothing personal.”

Tell that to the trolls flooding the TV personality’s heartfelt photo with egg commentary.