'Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

'In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. In this post, we will focus on how to bring all these planning efforts into reality through day-to-day activities. Many companies miss this crucial step. Marketing initiatives: How are you going to do it? Email campaigns. Promotions.

'Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. What''s the new algorithm update about?

'March 31, 2015 One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?” I tell these people what every great sales. read more. B2B Marketing Content Marketing Content Strategy Leadership

'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth. have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Be realistic. Whoops.
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'Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. With so much data to wade through, however, it can be a daunting task for CMOs to create a data strategy that serves multiple constituents and produces a return on investment. Marketing Technology Podcasts
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'Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. It should drive what you communicate, but more,”he explained. It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”. Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. ”). Here’s a summary of what Michael revealed: 1. Michael J.
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'The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. What really separates the best salespeople from the rest of the pack? Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the customer’s needs. They teach salespeople to explain how, “your product or service”, can help achieve key business goals. Those discussions are critical for making sales. Listen. Tell the truth. See No. Keep promises.
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'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. 3% of U.S. Noticing a trend?
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