ABPI Code of Practice

The ABPI workshops give you a firm understanding of key Code
principles and how these apply in everyday situations.
Unlock strategic and creative insights to give you a fresh
approach to developing winning marketing campaigns.

Digital

Download a free sample of Digital Unlocked

If your New Year's resolution was to develop your skills in digital marketing, we're here to give you a head start with this free extract of Digital Unlocked.

Written by Paul Tunnah of pharmaphorum and Faisal Ahmed of Digitally Sick, experts in the field of digital pharma communications, Digital Unlocked is an easy-to-follow guide for beginners dipping their toes into digital healthcare and pharmaceutical marketing. Whether you want to develop a full digital strategy or just get to grips with Twitter, Digital Unlocked will guide you through the process and get you up and running in no time.

Download this free extract from Digital Unlocked for a taste of the topics covered. The full book is available as a paperback from the PM Society or as a digital Kindle edition from Amazon; both versions can be purchased online now! All profits from the sale of Digital Unlocked will go to Bliss, the UK charity providing care and support for all premature and sick babies and their families.