Email Marketing. The Gold Standard.

Email Marketing & Other Techniques

Multiple studies conducted over the last several years show that retaining an existing customer is much more cost-effective than trying to acquire a new one. Email marketing still remains one of the top channels for marketers, especially business-to-business marketers. Email marketing is cost-effective (affordable), direct, fast and easy and above all, it is measurable and quantifiable.

Properly implemented and carefully executed email marketing campaigns are very effective and can produce great results.

Mobile Email Users

Why Arnima for Email Marketing?

With email marketing, it is useful to remember that less is more, especially in this case. People generally “scan” email content. If the email means anything, it will get their attention. With over 10 years of experience with digital marketing, we can can assist you with all your email marketing needs.

Your Readers Have a Limited Attention Span.

Other Marketing Techniques

There are Other online marketing techniques that can be implemented, depending on your target audience, products, services and content.

AFFILIATE MARKETING

Affiliate marketing is a performance-based marketing model where a business will reward one or more affiliates for every customer or visitor brought to the business by marketing efforts of the affiliate. The affiliate marketing industry is based around 4 important elements: the merchant (retailer), the network, the affiliate and the customer. Affiliate marketing is generally overlooked by marketers as they focus on SEO, social marketing and other techniques but if implemented properly, it can generate very good results!

BANNER MARKETING

A banner is a rectangular or square graphic element (see examples) that stretches across the top, middle, or bottom of a web page, or down the left or right of the page. Banner ads are image based advertisements that are displayed on a landing page and are a popular form of digital marketing. The main purpose of banner marketing is to promote brands, new launches, products and more by getting visitors on the host website to click-through to the advertiser’s website. Banner marketing rewards the sending website for every customer or visitor that is brought to the advertiser’s website.

SMS MARKETING

SMS (short message service) marketing is slowly becoming a popular advertising channel. SMS marketing services typically run off a short code. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. Due to the high price of short codes of $500–$1000 a month, many small businesses opt to share a short code in order to reduce monthly costs. One key criterion for provisioning is that the consumer opts into the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS.