Markets Primed for Second-Half Flurry

Domestic trade show organizers see better prospects on the horizon.

As buyers plot out their travel plans to the major markets over the next few months, trade shows and regional mart organizers are spiffing up their venues and adding fresh accoutrements to make buyers more comfortable and in the mood to write orders.

The New York trade show circuit eagerly anticipates the run of fairs and exhibitions planned for the second half. While most show producers conceded that business continues to be difficult, they’re doing everything in their power to lift the spirits of buyers with creative new methods.

Elyse Kroll, founder and chairman of ENK International, said she is confident that there will be increases in traffic based on the uptick in the first half. But, she added, “We have to watch very carefully what happens to retail.…One day the stock market is good and one day it’s not. Fashion is one of those industries that changes and we need new merchandise or stores won’t be in business.”

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