Ultra affordable Android One smartphones take India by storm this October

16

Jul

2014

In addition to Android L and Material Design, Google at I/O 2014 unveiled Android One, an Android reference platform meant to bring affordable smartphones to certain markets, and help Google bring more people online. Indian publication The Economic Times has learned the company plans to launch Android One smartphones this October in the country, with devices supposed to sell for $100 a pop. Google and local partners will spend more than 100 crore rupees on Android One advertising and marketing – or over 1 billion rupees, which amounts to over $16.5 million – with Google’s Sundar Pichai supposed to visit India in October, to launch the first Android One handsets. Five companies will be making Android One smartphones including Micromax, Karbonn,