Lada Gaga takes Austin at SXSW

The multiplatinum-selling pop star is set to both speak and perform during the South by Southwest (SXSW) music conference and festival, which runs Tuesday through Sunday in Austin, Texas.

Gaga is this year’s keynote speaker — a highly prestigious honor that has previously gone to the likes of Bruce Springsteen, Lou Reed and Dave Grohl. She’ll be featured in a keynote conversation, led by John Norris of Fuse, at SXSW on Friday.

One night prior, the five-time Grammy winner will perform a SXSW showcase at Stubb’s BBQ. Other big-name acts scheduled to appear during the 2014 SXSW include Coldplay, Pitbull and Kendrick Lamar.

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Gaga will launch her fourth concert trek — dubbed the artRAVE: The ARTPOP Ball — in early May. The tour hits the SAP Center on June 3. Tickets for that San Jose date are $35-$200,www.ticketmaster.com.

The tour is in support of the artist’s third studio album, “ARTPOP,” which sold more than 250,000 in its first week on shelves and debuted at No. 1 on the Billboard 200 in November.

Gaga’s previous road show was the Born This Way Ball Tour, which drew a full house to the SAP Center (then known as the HP Pavilion) in early 2013. Her three tours have combined to sell nearly 4 million tickets worldwide.