PFM Apps in Europe Take Off with Open Banking

U.K. based personal financial management app Emma recently launched in December and has struck data sharing deals with Starling Bank and Monzo; the app also works across 17 banks to screen scrape data as the banks work towards compliance with open banking; Emma is a budgeting app that helps customers avoid overdrafts and sees a big opportunity with the open banking regulations; “We’re building a tech company, and we understand that the data [play] goes beyond just overdrafts — it’s about understanding when certain events happen, money can be saved or invested,” said Emma founder and CEO Edoardo Moreni to TearSheet. Source.