Lightpath Brand Campaign

The objective was to transition the Lightpath brand to reflect the evolving culture of the company and to stand on its own, out from under the parent brand umbrella, while maintaining an identity customers know and trust. So we built a brand completely inspired by Lightpath employees and customers and worked diligently to ensure all results reflected this collaborative effort. By allowing our customers and employees to shape the new brand, we actively supported the brand promise – to truly listen and understand what they want to achieve.