*Sexist comment alert* The current design appeals to women because it's cute and happy looking. It even has a smiling grill. But this looks like they tried to make it more aggressive and mean looking to appeal to men. It could broaden their market, or completely turn off their core buyer. Time will tell.

It doesn't seem like Honda tried very hard. The opposite of "out of the box" thinking is bland and commonplace. And that's what this is. Honda has a reputation for building solid cars, not good looking cars. So this thing had better be solid as a rock, or they'll have nothing.