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Frequently Bought Together

Product Overview

Textured planks offer the look and feel of real hardwood flooring

Waterproof flooring is easy to install and maintain

Get it installed - Call 855-632-8528

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. This flooring is both phthalate-free and formaldehyde-free to ensure product safety. With Allure Ultra, you can transform any room in your home quickly and easily.

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. This flooring is both phthalate-free and formaldehyde-free to ensure product safety. With Allure Ultra, you can transform any room in your home quickly and easily.

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Questions & Answers

How is this stuff cut?

I scored twice and got nowhere. My husband scored several more times and finally broke through after he slammed it onto the wall corner. I can't imagine doing 312 square feet like this!
The knife blades were new.

Asked by: wonderwoman

Buy a scoring tool (found in the ceramic tile tools area). Score by using a small square and a 4' level and it snaps right off.

Answered by: rich

Date published: 2017-08-27

Should Allure Ultra be applied directly over cement floor which has some staining &amp; glue residue or should some sort of vapor barrier be put down?

Cement floor has been scraped and leveled

Asked by: bob

My advice is do not waste your money putting this down in the basement. I laid down Allure Ultra and what seemed like a perfect fit only ended up as boards peeling apart later. When I told Home Depot about it, they were quick to point out my floor must not be level. I did patch jobs to even out the floor, but if your basement floor is sloped to a central drain, don't even bother because you will be flushing your money down the toilet. I've concluded the $1700+ I spent on Allure Ultra has been the worst money I have ever spent. If people tell you otherwise, be very cautious... you are rolling the dice on whether or not it works, so unless you're OK with potentially losing the money you've spent, don't do it. You have been warned.

Answered by: Jorge

Date published: 2017-09-16

what is the wear layer on this product? How scuff and tear resistant would it be in a retail installlation?

Asked by: creativedrapery

it scuffs up real easy. any furniture movement will scratch and scuff. and it is so slick our heavy couch slides when we sit down.

Answered by: BryanB

Date published: 2017-05-18

Installing under a toilet and cabinets

We were considering Pergo but decided on this product because it is 100% waterproof. Our research on floating floors is to &quot;not&quot; install them under islands and cabinets but yet under a stove and refrigerator is fine. I read that some people have installed this product under cabinets but what about toilets? I cannot find anything in the instructions as to what the manufacturer recommends. Thoughts?

Asked by: KenR

I removed the toilet, installed the flooring and reinstalled the toilet. It is not hard to do and you will have a much nicer, more professional looking job, and not have to be concerned about perfectly trimming the planks to meet the toilet base. Just be sure to buy a new wax ring and maybe longer toilet hold down bolts, which are not expensive at all.

Customer Reviews

Rated 3 out of
5 by
maryts from
I give this recommendation with some serious hesitations. I purchased and installed this produc...I give this recommendation with some serious hesitations. I purchased and installed this product in July 2016 in my small 1 bedroom condo- so it has been down for almost a year now. It was installed in all spaces except for the kitchen and bathrooms which were already tiled. This was my first time installing flooring but I'm very handy and have done more complicated home improvement projects such as rebuilding a deck in the past. I had three major issues/complaints... (1) Cutting the planks didn't go quite like the videos. Using a utility knife was only feasible if the cut was straight and even then, popping it apart took a lot. I have scars from deep cuts all over my arms and eventually started applying the pressure over a bannister. Anything more complicated than that such as around corners and other intricacies, you're going to need something else. I used a jig saw and marked up the back side with a wax pencil with the pattern to cut. That makes a huge mess and is so slow. Good luck finding another way to do it. (2) The quality of your sub-floor is very important. Mine wasn't as level as I expected- the previous carpet and pad hid that. The loft area had some type of plywood subfloor that's not very solid. Again, previously hidden by old flooring. In these areas, the "interlock" isn't as tight because of the play in the floor. Despite everything I tried. You can use filler/putty for laminate/vinyl to hide this - took some time to find a good match but it looks good when done. But in these areas, when you walk on the flooring, it makes a weird squeaky/popcorn noise. (3) BIGGEST ISSUE - this floor marks and scratches easily despite what all of the marketing says. Heavy furniture even with felt pads seems to be indenting it already. I tried scratching it before installing it and couldn't do it. Yet somehow even being a fairly careful person, there are fine scratches showing up. The overall look is attractive. It's clearly not wood, but it's a good looking alternative when hardwood isn't practical. If I had it to do all over, I'd probably install something else. But now that it's in, it'll do.
OH, and if you haven't already, get an installation kit: tapping block and tight space tapper.

Date published: 2017-04-05

Rated 1 out of
5 by
BryanB from
if you like scratches or a dulling from micro scratches buy this. we have other laminate in an ou...if you like scratches or a dulling from micro scratches buy this. we have other laminate in an out building over ten years old and it looks good this looks so bad its was embarrassing after six months. we now cover it everywhere we can with rugs as anything moved on this floor will scuff it up. our kids play table, rolling office chair, wood chairs. moving the fridge on its wheels to clean. all of these scratched it up. our wood dining room chairs have all but destroyed it. I thought it would last as well as the cheapest lam that we bought for our out building our dog sleep in and kids play in but we were wrong,

Date published: 2017-01-16

Rated 4 out of
5 by
Veronica from
I purchased about 800 sq ft of this product last September to update my basement floor. At t...I purchased about 800 sq ft of this product last September to update my basement floor. At that time, the floor was 3/4 ceramic tile and 1/4 old vinyl tile. I chose this product because I loved the color and the fact that it is water resistant. My basement tends to get a little bit of water every couple of years and I didn't want something that I would need to replaced. I was impressed with the quality of the flooring. It is extremely heavy and has a nice scratched surface to give it some character. Before installing, I did do a little bit of prep work. The ceramic and vinyl areas of the floor were set at slightly different levels, so I used some feathering concrete to bridge the gap and transition from one level to the other. I did this to avoid using a transition strip.
Before installation, I inserted some spacers against the wall and made sure that the first row would be level. The directions are pretty straight forwards, so following those, I began to lay the vinyl planks into place. Even though the planks are thick, they were not overly difficult to cross cut with a utility knife. Just make sure that you have extra blades handy because they will need changed every so often. Corner (rip) cuts were a little more tricky, so I ended up using a jigsaw for these, which seemed to work pretty well. To ensure that each piece was connected together, I used a small piece of 2x4, with the manufactured edge down, placed it over the joint, and hit it a few times with a hammer. This seemed to help set the joints together without damaging the flooring.
The biggest thing with this flooring is that you need to take your time and make sure that each row is fully connected. It helps to start with the plank tilted up. First align the tounge and groove, then push forward and slowly start to bring the plank down into place. You should not be able to see *ANY* of the clear-ish colored joints. I did not push the planks in far enough in the first section of the room and did not realize it until I was practically finished. There are a few areas where you can see the gaps between the planks. I feel as if this should have been stressed a bit more in the directions. The close up picture I've posted is of one of these "gaps".
Even with the few small gaps, I am extremely happy with my choice of flooring. The finished look of the floor is awesome and the colors work really well with beige and grey tones. I have (accidentally) dragged furniture across the floor with no scratching. It's also really easy to clean. I've spilled paint and it wipes up very nicely. I finished installing this floor in January and it has been holding up extremely well, even with a lot of foot traffic. I would recommend this flooring.

Date published: 2017-08-15

Rated 5 out of
5 by
Cpuandmore from
I have read alot of reviews about this flooring. This flooring was introduced to me by a Professi...I have read alot of reviews about this flooring. This flooring was introduced to me by a Professional Installer. Some of the reviews say that a pro even had a hard time. The Contractor that recommended this told me, "This is great flooring if you put the time into the install". I had a Pro Contractor doing our bathroom and he took one look at it and said "This stuff I have never worked with and it sure looks very difficult to install." He then said if I want it, I will have to install it myself. Now to my install, (keep in mind, I am not a handy man at all, I implemented everything I know about this floor from what the salesman at Home Depot told me and common sense.) I have done two rooms so far, and will be doing my Hall, Living Room and Dining Room/Kitchen with this . The key to this installs is you cannot be in a rush. you do not need a hammer of any kind, you need to spend time to tap it in with your palm, lightly. You should watch a few videos about installing this, it is super easy, I am not kidding. If you do not spend the time to make sure you get the seams tight they do spread apart, you can feel it when it is in. My first room has been in for over 1 year, not spreading at all. My wife and I took our time to tap it in with our palm (wear a glove). You have to lock the left side in by lifting it up a bit, then at an angle you put the long side in, then tap....seriously that is it. As I said I am not a handy man, but this is great if you take your time. So back to the Bathroom Contractor. He left and I had it done in 2 hours, even taking a coffee break. He came back after I had it done. He got down and looked, and said, "wow, you did a great job, I was wrong about this stuff it looks great." So don't go by the reviews that say they had a pro do it, I have never done a project like this before, I can paint, but that was about it. Very Very worth the money. On a side note; if you put a underlayment down, since this is vinyl it can feel a little more like vinyl with a squish/bounce. Very minimal, but my family can tell a difference between the two roooms I did, one with underlayment one without. I used the AntiMicrobial Airguard more expensive "foam balls" one from Home Depot, but I would probably use underlayment in a heavy traffic area like a hall or living/dining rooms. Take the time to try the few that are laying on the shelf at Home Depot, ask questions, take you time, It will be time well spent.

Date published: 2016-11-07

Rated 5 out of
5 by
1HappyHomeowner from
We love our TrafficMASTER Allure Ultra Luxury Vinyl flooring in Vintage Oak Cinnamon! Our origin...We love our TrafficMASTER Allure Ultra Luxury Vinyl flooring in Vintage Oak Cinnamon! Our original plan was to renovate our kitchen. However, we love the flooring so much that we went back to purchase enough to complete our downstairs floor and a relative’s home as well. With its beautifully crafted imperfections and hand-scraped look, it is amazing how "real" it this flooring appears! Installation was easy even with the angles in our bay window and working with several doorframes. The only tools we needed were a box cutter, rubber mallet (to gently tap some of the planks into place where needed) and a tape measure. Having three children and pets, spills are inevitable. Know this flooring is waterproof brings a great peace of mind and cleanup has never been easier!

Date published: 2017-06-07

Rated 1 out of
5 by
Iastatehauser from
We purchased this flooring about 5 years ago. At first we loved the product but over time some o...We purchased this flooring about 5 years ago. At first we loved the product but over time some of the planks started to separate and we had large gaps in our floor. We followed all the directions and took our time installing. We also noticed this flooring is not scratch resistant. After a year or two we had scratches everywhere there were chairs sliding. (major scuff marks) Overall I suppose you get what you pay for and this stuff is reasonably priced but does not hold up well in our opinion. We were disappointed to say the least and as of today have torn up the floor and started over with a different product brand.

Date published: 2017-04-29

Rated 5 out of
5 by
HarryHomeOwner from
I purchase this as an alternative to hardwood flooring for a 14x18 room. One of the features that...I purchase this as an alternative to hardwood flooring for a 14x18 room. One of the features that we were attracted to, was the waterproof finish. This went down very nicely and I never once used a saw. All that was needed was a rubber mallet, a hammer, tape measure, framing square, and a utility knife. I used a scrape piece of the product and the hammer to assist in getting the long joints to seat nicely. The short joints snapped together using a rubber mallet [per instructions]. Cuts were made using a framing square and a utility knife. It could not have been easier. I have installed various type of flooring [as an amateur] and this was probably one of the easiest, not to mention has a beautiful finish. Furthermore, it does not have that 'click clack' sound of Pergo and looks nearly seamless. Installed the whole 14x18 room in about 4-5 hours.
Simply put.... Love this product and I would buy it again.

Date published: 2017-07-05

Rated 5 out of
5 by
Slippery1 from
I and a friend of mine have been installing the...I and a friend of mine have been installing the Allure in a rec room the last couple of weekends at our lake place. My friend has installed many different products and said that this was by far the most user friendly and easiest product he has ever used. Really like the product.