Procter & Gamble's Majoras Delivers Keynote At PMA Marketing Law Conference
Former FTC Chairman Tells Industry it Must Collaborate and Self-Regulate to
Empower the Consumer
PR Newswire
CHICAGO, Nov. 17, 2012
CHICAGO, Nov. 17, 2012 /PRNewswire/ --Procter & Gamble's Chief Legal Officer
Deborah Platt Majoras delivered a keynote address to an audience of leading
attorneys, brand marketers and policymakers at the 34^th Annual Promotion
Marketing Association Marketing Law Conference in Chicago.
Her remarks stressed the need for brand marketers to empower the public and
ensure consumer protection through fair competition. "Consumers not only have
access to a dizzying array of information; they are also creating and
providing information," said Majoras. "They are not passive recipients, but
active participants in the brand building."
When discussing the need for collaborative industry efforts to ensure consumer
protections on a quickly shifting marketing landscape, Majoras – a former
Chairman of the Federal Trade Commission – said, "Enforcers and regulators
should support effective self-regulation. I've been a very big supporter of
self-regulation for a long time. It's not perfect but government regulation
isn't either."
Majoras also said that privacy policies and choices designed by a company must
be transparent for both the consumer and for the marketers around the world
who need to understand and implement them. She said that marketers should
bring the same creativity to their privacy and disclosure protocols as they do
to creation of products for the market.
She reminded the audience that the industry needs to continue to work together
to create the empowerment the public wants. "The new trusted heroes in our
society are everyday people. Consumers want to know who's behind the brands?
Can they be trusted? Are we really interested in making the world a better
place?"
"Trust is a cornerstone of the corporate mission," said Majoras in closing.
"It will be working together as a legal community that we find the best
practices and solutions."
About the PMA
Founded in 1911, the New York based PMA is the national non-profit trade
association dedicated to the industry of marketing disciplines that motivate
behavior, activate response and build brands. Representing $1 trillion in
sales, these disciplines include promotion marketing, digital marketing,
shopper/retailer marketing, sponsorship and experiential marketing. The
organization's membership is comprised of Fortune 500 companies, top marketing
agencies, law firms, retailers, service providers and academia, representing
thousands of brands worldwide. More information is available at
www.pmalink.org.
SOURCE PMA
Website: http://www.pmalink.org
Contact: Gina Pirozzi, +1-212-228-1249