10 tips for an awesome and SEO-friendly blog post

Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure.

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You can help your readers grasp the core concept of a post by providing headings, subheadings and clear paragraphs. If people understand and like an article, they will be much more inclined to link, share and tweet about it – and that will increase your rankings. So, if you want to improve your rankings, improve your writing skills. Start with these tips on how to write an SEO-friendly blog post!

For some, writing for SEO purposes and writing to attract and captivate your audience could seem like two conflicting goals. I totally disagree. Indeed, if you want a readable and SEO-friendly blog post, the words you want to be found for should be in a very prominent place. But, over-using keywords severely hampers the readability of your text, which you definitely don’t want to do.

This post provides tips on writing blog posts that are both readable and SEO-friendly. These two goals should always go hand in hand.

Master SEO copywriting; write content that ranks! In our SEO copywriting training we teach you the skills you need to create copy that visitors and search engines love!

Before you start writing: keyword research

Before you can start writing, you have to do keyword research. If you want to dominate the search results, you’ll just have to figure out which words your audience actually searches for. These are the topics you should write about and the words you should use in your text.

Now, let’s start with some writing tips!

Key writing tips for good blog posts

Above all, your blog post has to be a good piece of writing! When starting a new blog post, many bloggers just start writing, typing whatever comes into their heads. While this may work for some people who have natural writing talents, others may need some help. Personally, I always follow these ‘rules’ when blogging.

1. Think before you write!

Think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin.

2. Devise a structure for your blog post

a conclusion (which should summarize the most important ideas or draw a conclusion).

Write down what you want to say in all three sections. You now have a kind of summary of your post. Now the real writing can begin.

3. Use paragraphs

Everybody uses paragraphs, but not everybody uses them well. Don’t start each new sentence on a new line, just because it looks nice. There should be a logical reason for starting a new paragraph. Each paragraph should have its own idea or subject. Ask yourself what the main idea of each paragraph is. You should be able to summarize that main idea in only one sentence. If you need more sentences, you simply need to use more paragraphs.

4. Use headings

Headings structure the whole page, so use them. They’re important not just for readability, but for SEO as well. Headings also help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way through your articles, you should use subheadings to lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some of the subheadings, but not in each and every one of them, as it will make the text clunky and unnatural, which will put people off reading further.

5. Use signal words

Signal words help people to scan through your text and grasp the main ideas. Let’s say, for example, that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to add structure to your text.

6. Let other people read your post

Before publishing your post, let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct any typos and grammatical errors.

7. Optimize the length of your article

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long – and not so easy to read – it might scare users away. Only try writing long articles when you know you’re a skilled writer. Check out this article if you want to know: “how long should my article be“. And don’t forget to use your focus keyphrase now and then!

8. Link to previous content

If you’ve already written content on the same topic as your current post, don’t forget to link these posts together. It will make your post stronger because you show some authority on the subject. As well as that, your link structure is also important for your Google rank. And of course, readers may be interested in reading these related posts too. If you want to read more about this you should read about internal linking for SEO.

9. Add content regularly

Regularly adding new blog posts to your website tells Google that your website is alive. If it’s not an active website, Google will crawl it less often, and this might negatively affect your rankings. But don’t just post for the sake of posting. Make sure you post high quality content: informative, well-written articles that fit people’s search intent.

10. Use our Yoast SEO plugin

The analysis tool in our Yoast SEO plugin helps you write SEO-friendly and readable blog posts. Start by choosing your focus keyword because this is the most important search term you want people to find this particular page for. Then it runs all kinds of checks to see whether your post is optimized well:

Our plugin checks your post to see whether you have used the keyphrase in the right places, like your copy, title, meta description, alt text and URL. Yoast SEO Premium will also recognize different word forms of your keyphrase.

It checks the readability of your text: Are your sentences or paragraphs too long? Do you use transition words?

It also checks if other pages on your website use the same focus keyword, to prevent you from competing with yourself.

If you write a relatively SEO-friendly blog post (based on the aspects discussed above) the plugin will indicate this with a green bullet. Pages with green bullets will help you improve the ranking of the pages on your website.

Note that not every dot has to be green for the overall SEO score to be “good”. For instance, these are the results of this post, which does have a “good” score:

Conclusion

The days when a few SEO tricks were enough to get your website to rank well in Google are long gone. Nowadays, quality content is king. And good content also leads to more links, shares, tweets and return visitors to your website. Of course, there are always other things you can do to maximize the SEO friendliness of your post, but most importantly, just write very, very good posts!

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18 Responses to 10 tips for an awesome and SEO-friendly blog post

computer ram • 5 days ago

This design is incredible! You definitely know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
I really loved what you had to say, and more than that, how you presented it.
Too cool!

Online Marketing • 6 days ago

These 10 step guide on how to write a friendly blog post is really something. I am not a writer by profession but with this super helpful guide, I could slowly start to write blogs.

Webmobril Technologies • 7 days ago

Very nice article and the Yoast pluging is really very helpful. It makes the work easier.

Jeffrey Keth • 7 days ago

great article, thanks for sharing valuable tips.

sisindia • 2 weeks ago

Most of the digital marketers used Yoast as their first choice for SEO as it provides user friendly features.

Iris Guelen • 1 week ago

Thanks for your kind words! We’re really happy to hear this.

Stijn Spijker • 2 weeks ago

Thank you for the tips! Great article!! :)

Iris Guelen • 1 week ago

You are very welcome, Stijn! ;)

Avijit Sarkar • 2 weeks ago

I was using the Yoast since I started my first website. It’s really helpful to people like me to get myself with the whole seo thing. Thanks for creating such an awesome plugin.

Iris Guelen • 1 week ago

Glad to help wherever we can :). Good luck with your website!

Trevor Tynes • 2 weeks ago

Hey Marieke – what an exceptionally written article. It’s well thought-out, laid out and filled with only value (without an filler and fluff).

Have you not increased the minimum word count notification on your plugin from 300 to 500 or 700? I could check, but I figure I’d just ask here. 😉

Although you sort of included it in the last point as the Yoast plugin checks for readability, as a general rule while writing, it’s important to keep it simple, to the point and at a grade 6-8 reading level unless that content is academic or for professions like medicine or legal, etc.

I love what you and the rest of the team are doing over there at Yoast. Your content is amazing, as are your plugin and educational products. Keep being awesome.

Trev 😁

Iris Guelen • 1 week ago

Hey Trevor! First of all, thank you for your kind words, makes us really happy to hear we can help out! We still advise texts to be at least 300 words for normal blog post, but we do recommend a minimum of 900 words for cornerstone content articles. You can read more on our text length check here: https://yoast.com/academy/seo-copywriting-training/text-length/. Good luck Trevor!

Sayan Samanta • 2 weeks ago

I’m using Yoast Seo Premium Version. What is the best Keyword Density for a perfect Blog post? And I have 100+ Article on my site how many internal links and outbound links can make Blog SEO friendly. Thank You…