YuppTV partners with Yash Raj Films

DUBAI, June 10, 2017

YuppTV, one of the largest internet-based TV and on-demand service providers for South Asian content, has announced a strategic partnership deal with one of the leading Indian production houses, Yash Raj Films (YRF).

As part of the association, YuppTV will now host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service, YuppFlix.

These include the latest blockbusters from Yash Raj Films including Sultan, Fan, Befikre, Dhoom:3, among others, that will be available in TVOD model within India and in SVOD/TVOD models outside India, said the statement from the company.

Commenting on the tieup, Uday Reddy, the founder and chief executive of YuppTV, said: "We are glad to announce the association with Yash Raj Films and offer our users a stimulating assortment of latest movies made under their banner."

"At YuppTV, we are driven with the vision to extend the most captivating entertainment solutions to our expat community of users and view this association as another step in the same direction. I am affirmative that our global audiences will enjoy the latest offering at YuppTV and we will continue to bring more awaited movies on YuppFlix," remarked Reddy.

Anand Gurnani, the VP - Digital, Yash Raj Films, said: "We are glad to associate with YuppTV and expand the digital reach of YRF’s bouquet of movies across global markets. With this move users across different countries will be happy to watch and enjoy their favourite YRF titles online on YuppFlix.”

Global users can also easily access these movies on all YuppTV platforms, including the website and Android and iOS apps and via internet-enabled devices," he added.-TradeArabia News Service