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ARHT Media Inc. (TSX VENTURE:ART)(OTCQB:ARHTF) (the "Company" or "ARHT") has partnered with Mitchell & Ness to employ its holographic technology during the NBA All-Star Weekend, taking place February 12th to 14th, 2016, at the Air Canada Centre (ACC) in Toronto, Canada. ARHT's 3D kiosks and holographic stage units will be used as interactive retail displays showcasing Mitchell & Ness' collections of branded sporting apparel. The Company's data retrieval software will enable an engaging, curated experience, whereby users can browse products and obtain promotional offers. The holographic units will be installed throughout the city, including inside the ACC and at Champs Sports retailer near Dundas Square.

"We are very excited to showcase the capabilities of our technology during one of the most important sporting events of the year," said Rene Bharti chairman of ARHT Media. "It is an honor to work with Mitchell & Ness, one of the world's leading purveyors of branded sporting apparel since 1904, and creators of the "We The North" slogan for the Toronto Raptors NBA team. The events, exhibitions and performances of the NBA All-Star Weekend attract large crowds, and we are very excited for our engaging technology to be accessible by all those participating."

"We are thrilled to partner with a team that is involved with cutting edge hologram technology and can quantify and analyze how we shop," said Adam Herstig marketing manager at Mitchell & Ness.

The NBA All-Star Weekend began in 1957, and has since turned into the biggest weekend of the year for the NBA, with sell-out events such as the infamous Slam Dunk Contest, 3 Point Contest & All-Star Game. This year's 65th edition All-Star game is being held outside of the United States for the first time, and will be hosted by Canadian Rapper Drake and 4-time Celebrity game MVP Kevin Hart.

About ARHT Media

ARHT Media Inc. creates HumaGrams™, the most believable and interactive human holograms. HumaGrams™ are generated using our patent-pending Augmented Reality Holographic Technology (ARHT™), which is a scalable, repeatable and transportable form of 3D without the use of special glasses. This unique platform makes it possible for people to engage with our HumaGrams™, opening up a wide range of applications from interactive retail displays, tradeshow booths, presentations, live shows and concerts. The various applications can then be integrated into multiple forms of proximity and mobile marketing tactics to connect with an audience, drive sales efforts and create memorable experiences.

ARHT Media Inc. was co-founded in 2012, by Rene Bharti (Chairman), and entertainer Paul Anka (Chairman, Board of Advisors). The company is supported by a diverse and seasoned Management team spearheaded by its CEO Paul Duffy, a global entrepreneur and creator of the Digital Human Experience in online, mobile and holographic communications. ARHT's team brings decades of experience from fields including entertainment, technology, marketing and finance. Advisors to the company include the likes of Larry King, Jason Bateman, Richard "Skip" Bronson, Michael Bublé, Carlos Slim, Irving Azoff, Dr. Simon Leung and Kevin O'Leary.

ARHT Media trades under the symbol ART on the Toronto Venture Stock Exchange and the OTCQB Exchange under the symbol ARHTF.

Connect with ARHT On Social Media:

Twitter: http://www.twitter.com/ARHTmedia

Facebook: http://www.facebook.com/ARHTmediainc

LinkedIn: http://www.linkedin.com/company/arht-media-inc-

For more information, please visit www.arhtmedia.com or contact the investor relations group at info@arhtmedia.com.

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, statements regarding the company's technology; the potential uses for the company's technology; the ability of the company to monetize the HumaGram™ technology; and how the company's technology will impact education and speaking marketplace. Generally, forward looking information can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.

NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.