The Flame in the Flood

Nintendo Switch

Plan of Attack’s first project for Curve Digital was managing communications for the Switch version of The Flame In The Flood. Over the course of October and November, the campaign focused on Europe and North America and included an announcement of the Switch port, review campaign, interviews with original designer Forrest Dowling and streamer outreach. We also ran two AMA’s on the most popular Nintendo Switch SubReddit channels (r/nintendo and r/nintendoswitch) on launch week with members of the Molasses Flood Development team.

Plan of Attack’s first project for Curve Digital was managing communications for the Switch version of The Flame In The Flood. Over the course of October and November, the campaign focused on Europe and North America and included an announcement of the Switch port, review campaign, interviews with original designer Forrest Dowling and streamer outreach. We also ran two AMA’s on the most popular Nintendo Switch SubReddit channels (r/nintendo and r/nintendoswitch) on launch week with members of the Molasses Flood Development team.

NEWS ANALYSIS

In total, the campaign featured around 363 news stories. Our primary news beats were the release date announcement and out now announcement.

In total, we secured around 6 features for the game. Most were interviews with Forrest Dowling, the original designer of The Flame In The Flood. Interviews were organised with Hardcore Gamer, Nintendo World Report, Game Reactor and Nintendo Life. We also partnered with Pocket Gamer to have Forrest as a guest on their podcast. Finally, we worked with Digital Foundry on a tech analysis of the port, comparing it specifically to the PS4 version. This was picked up and syndicated across a variety of sites, notably Nintendo Everything.

Our communications strategy was to have a short, focused campaign, meaning that there was not enough time for interest to wane, as it can for some games with a longer tail. We are extremely happy with the coverage generated for The Flame In The Flood on Switch and we hope it played a part in its success, beating all other platforms in day one sales. It has also been featured by Nintendo as one of the indie gems on the system in their “News” app.