@ARTICLE{10.21494/ISTE.OP.2019.0378,
TITLE={To use LinkedIn within the organisation and outside: between individual and collective strategies},
AUTHOR={Hélène Hoblingre Klein, },
JOURNAL={Information, Organization, Knowledge},
VOLUME={1},
NUMBER={Issue 1},
YEAR={2017},
URL={http://openscience.fr/To-use-LinkedIn-within-the-organisation-and-outside-between-individual-and},
DOI={10.21494/ISTE.OP.2019.0378},
ISSN={2632-6450},
ABSTRACT={People who work for human resources (HR) use LinkedIn within the organisation (internally) both for
recruiting and for employer branding. Outside the organisation (externally) everybody can use LinkedIn to find a job or for personal branding. One survey and ten interviews show that HR pursue two strategies. The first one is individual: the purpose is to assert one’s “professional personal identity”. The second one is collective: the purpose is to be efficient. Thus, the collective strategy can inhibit the expression of elements that refer to identity, thus ruining individual strategy to
the detriment of individual strategy. The possibility to match these two strategic aspects mainly depends on the activity which is practised. Conciliating these two aspects is more possible when the activity relies on action rather than on showing information on the profile. Another technique for conciliating these two aspects is possible: the user can openly give information in the name of the company; and at the same time, “as a submarine” he can develop his social network secretly and also communicate with other people.}}