The article then goes on to theorize why we have not seen more complaints. They say that failures of these type usually follow a bell curve distributed over the time domain and we are only on the initial up-slope. This is probably due to the different use patterns of the users. For example, people with laptops are turning their computers on and off more than desktop users, thus facilitating the heat cycling’s effect. They suggest the quick fix as more fanning, but eventually NVIDIA will have to do something about this.