Re: EA turns off Battlefront 2 transactions

You are just as likely to scare even more of your customers away. To get players used to it you have to be more subtle about it. And that's assuming they don't have other choices they could go to instead, which they do. There is actually some small reason to believe EA's ham-fisted approach has ruined loot boxes for other publishers.

This game should have been an easy win if not for their apparent inability to read the market.

Re: EA turns off Battlefront 2 transactions

I thought this bump was going to be about Battlefront 2 itself has removed it's loot box progression system completely, and how that is arguably too late when 2018 is set to be dominated by another set of highly anticipated multiplayer games. It's still noteworthy though, as the language from last we heard about this suggested they were going to bring them back later.

I don't think this is true for Shadow of War though. Sterling almost comes to this realization but gets too distracted by his incredulity at the PR for the change. They have made the money they are going to make from loot boxes for this game and by ending support they don't have to pay whatever upkeep costs such a system had.

Shadow of War has also been out long enough that it is about to enter (or has entered, I haven't checked prices) price drop range for all the people who skipped it. Single player games like this don't need an active community and don't have the same levels of competition that Battlefront 2 is going to have, so more people will still continue to pick it up when the price lowers. Rather than being too late, it's a boon for everyone who hasn't played it yet.