In this paper I have examined how the comic book "Irregular Migration: Truths and misconceptions "has been used to convey what it is like to travel to Norway from Somalia, and how it is to stay illegally in Norway. The comic is part of an information campaign in Somalia that Norwegian authorities have paid for, and that is part of an asylum policy that seeks to regulate the number of asylum-seekers coming to Norway. In this thesis I ask one main question and three sub question. 1. How can one understand the message that the Norwegian authorities express to Somalis who want to travel to Norway by introducing comic books which has been made in connection with the information campaign in Somalia? a) How has the information campaign in Somalia been designed? b) Which picture is given of the journey to Norway and Norway in the cartoon? c) Which understandings of Somalis is expressed through the information campaign? I also examine the conditions in Norway and Europe and how they can be said to explain why the information campaign portray the Somalis in the way they do, all the while specifically limiting the analysis into a Norwegian context. The government wants to limit the number of people seeking asylum in Norway, and they want to warn Somalis to travel to Norway in a this regard. In addition to analyzing the cartoon that was made in connection with the information campaign in Somalia, I have also looked at other materials that are used in the campaign to understand the campaign in its entirety and how it was processed. This material includes a talk-show, SMS`, a documentary and use the of social media. Furthermore, I interviewed six informants who all had knowledge of the information campaign. Three of them were working in Kenya and Somalia, and was directly involved with the actual conduct of the information campaign. The other three key informants I interviewed in Oslo. By drawing attention to the theories of communication field, I describe how organizations can be said to communicate with the outside world, and how the message they give to the outside world can be understood. From information from the subjects I have used theory that shows how organizations are looking at campaigns from receiver viewpoint. In the paper I will also examine possible aspects that underlie the Norwegian authorities choice to run information campaign in Somalia, as well as discussing what kind of effects that it could potentially have on those who receive the message of the information campaign.