Hey, we’ve all been there. The kids start getting older; the house starts to feel too cramped. Sure, the old place was great, but it just doesn’t cut it anymore. It’s time to trade up to something a little bigger.

Perhaps that’s what went through the minds of Trevor and Alexis Traina as they laid out a cool $35 million — the biggest price ever paid in San Francisco — for the mansion down the block — that block being Billonaires Row. For more on the record-setting purchase, click here.

It must be hard for them to say goodbye to their current abode, a “light-flooded Edwardian manse” in the words of Vogue’s Hamish Bowles, whose gushing profile of the couple and their extensive redecoration of their current house is here. Some excerpts:

Both Trevor and Alexis grew up absorbing exuberant taste as a baba soaks up rum. Trevor’s childhood homes were concocted by his vivacious mother, Dede Wilsey, in collaboration with the innovative Michael Taylor—dramatically pretty backdrops for dramatically pretty Impressionists. Alexis, meanwhile, grew up in a series of homes that were the bravura handiwork of her godfather, the decorator Thomas Britt, working with her mother, Elizabeth Swanson, whom he describes as “high-octane creative.”

Good buddy Ann Getty helped out with the redo. When it comes to neighborliness, Getty goes far, far beyond lending a cup of sugar and into the realm of, um, lending out the help. For instance, “Getty’s three full-time seamstresses were set to work on the Trainas’ maharaja library, sewing a dense tapestry of the eyes of peacocks’ tail feathers to its gently curving wall,” Bowles wrote.