“This allows people to actually see what the process is like; it demystifies it so it’s a lot easier for them to take the plunge so to speak,” he said.

After gaining over 100,000 followers on Snapchat & Instagram, Dr. Salzhauer decided to hire two full time social media assistants.

"I went crazy; I’m like yes! It’s like a part of my everyday morning routine," Dr. Salzhauer said.
Salzhauer only posts videos of his patients who sign a consent form prior to the procedure. He believes it puts pressure on him to do well because everybody sees the results.