At Serra Ventures, we believe a constant pursuit of excellence, adaption to change, and perseverance are key to building a high performance company.

Many of our philosophies and strategies align with those of Harvard Business School startup advisor, entrepreneur, and author, Eric Ries. As a seasoned business executive that has advised numerous companies, both established and startup, in addition to an array of venture capital firms, Ries has seen and experienced it all when it comes to the challenges of building a company.