[Shanghai] Domotex Asia/ChinaFloor announced it is sold out 90 percent three months ahead of the show opening. The show has further increased exhibit space, number of exhibitors and visitors, as well as a stronger commitment in innovation and forward thinking.

A new app for iPhones and Androids will be available for the show by the end of January 2014. The app functions will include online free pre-registration, a showcase area for the new products presented by the InnovAction Flooring campaign with all info on related exhibitors, a detailed floor plan to easily find exhibitors’ booths and an agenda to help organize the onsite visit in a productive way.

Domotex Asia/ChinaFloor has also announced a joint venture with Floor Covering Weekly (FCW) to bring its GreenStep environmental awards program to Asia. FCW chose Domotex Asia/ChinaFloor as a leading platform for flooring in the region to launch in 2014 in Asia.

GreenStep Asia Awards motivates all flooring companies working in Asia to “think green”, seriously consider the benefits coming from the environmental practices and the value of sustainable development in the flooring industry.

As Santiago Montero, FCW’s publisher and editor in chief said, “GreenStep Asia will lead Asian suppliers down the path of sustainability, will increase the number of sustainable options available in flooring, and will increase the amount of recycled content being used in new flooring products coming out of the region. Asian companies will find more reasons every day to justify the investments in green practices.”

The goal of GreenStep Asia Awards program is to recognize and give the visibility to the green initiatives and progress made in the area of environmental sustainability in Asia and honor both companies and individuals behind their efforts in green.