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The previous THINK SILLY location in Hong Kong is now taken by UNDERCOVER. The new store features a pinting by Joachim Patinir as the backdrop and similar to the Aoyama store in Tokyo, 20,000 light bulbs as a ceiling installation. The painting was choosen by the founder Jun Takahashi himself, because it reflects his work, a cross between heaven and hell. UNDERCOVER’s latest collaborations, as well as brands like White Mountaineering, Porter Classic or ACRONYM will be available.

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