Just to let you know that MediaMinister (and therefore the MarketingMoment blog) will be offline from 6pm today (16 December) for the festive season. I will re-open for business on 4 January 2017 (where does it go?!).

In the meantime, I would like to take a moment to extend my warmest wishes to all my blog readers for a very happy, peaceful and healthy holiday season. May 2017 prove to be the very best year of your business and personal life to date.

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Want to use this in your ezine, blog or website? No problem! Just let me know. Ill send you a short resource box/bio to include.

Wotz ron with the English langwage these days? Kwite alot, according to a leading academic expert.

Teaching correct spelling is a waste of time, and the apostrophe should be scrapped, says John Wells, an Emeritus Professor of Phonetics at University College London and president of the Spelling Society.Continue reading

If you’re about to pitch a news item or an article idea to a newspaper or magazine editor, then you really need to stand out from the crowd.

Journalists are tired of seeing the same old stories. So aim for the offbeat and more unusual angles. Just a small ‘twist’ on an otherwise ‘everyday’ idea can be enough.

For example, if you’re a fitness coach, try sending out a list of the “Seven Worst Things You Can Do While Exercising”, instead of the seven best.

(Originally published in Communiqué for Success, a bi-weekly newsletter published by MediaMinister.)

By Tracey Dooley, Copywriter | Creative Consultant

Need more structured help in finding the right story angle, hook…or even publications for your next release? Powerhouse Publicity  How to Profit from the Media and Get FREE Publicity is a step-by-step system offering ‘tried-tested-and-proven’ techniques that, when followed, can give you the tools to publicise you, your company, your product or service! Its packed with facts and tips that you can start applying straight away, too.

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?)

(C) 2009–13 T Dooley, All Rights Reserved

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Just a quick note to let you all know that there is a reason for the huge gap between this and the last blog post: I’ve been putting the finishing touches to my new business’s website. You can check it out at http://bit.ly/ov0mGs

Great news for all you salon owners out there who are fed up with costly, inconsistent marketing results and who want to spruce up their client numbers/spend. MediaMinister is now offering a £20 price break on flyer writing.

You know that standard shpiel that you see in the newspaper ads? The name of the salon and a list of services, with their contact information and maybe a nice photo or two and a discount… Well, chances are you’ve tried something similar and it didn’t work. Apart from being a costly mistake, you realise now that it was badly targetted and, worse, it sounded just like what every other salon is doing. BUT that’s not such a bad thing. Everyone, and I mean EVERYONE, makes mistakes. The important thing is learning from them.

I’ve spent the better part of this past year educating myself on salon marketing – what works, and what doesn’t.

If you’ve neither the time nor the inclination to write another failed advertisement, and want to see some real results, then ask me for help customising your next promotional piece today! Remember, I’m dropping £20 off the price of a salon flyer writing service if you order yours before the end of March.

“Brilliant. How do I order my ‘real results’ salon flyer writing service?”
Simply use the form on my contact page, send me your full details, project brief and any notes, drafts, background or research materials and we’ll take it from there. Or reply to this email for further information.

Know someone who could reap the rewards of this offer? Great! Just let them know and I’ll take care of the rest. BONUS: If they invest in my creative services, I’ll pay you up to 33% of the sale. See my affiliate page for more info.

Offer ends 31 March 2011.

Please note: Orders are on a first-come-first-served basis. I may have to withdraw this offer at any stage, due to demand and my current client commitments, so be sure to get in there early. 🙂

*NB: Other marketing activities are available as add-ons at reasonable prices. I may also be able to create a tailored package around your marketing budget to suit your specific business needs. Just ask.
PETIT PRINT: Offer valid until the end of March 2011 only. Not to be used in conjunction with any other offer. Offer for CfS subscribers only (you can subscribe here for FREE and your privacy is guaranteed at all time), and is based on a first-come, first-served basis. Be quick: I reserve the right to pull or modify the offer without notice if my schedule gets too busy.

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. Ill send you a short resource box/bio to include.