Sixth Annual Satmetrix Net Promoter Conference to Focus on the Next Wave of Net Promoter—Driving Results and Social Media Integration

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Satmetrix®, the Net Promoter® Company, will hold its sixth annual Net Promoter Conference on Feb. 2-3, 2012 at the Westin St. Francis Hotel in San Francisco. This year’s conference will focus on the next wave of Net Promoter by concentrating on two areas—driving results and social media integration. Attendees will learn how adopting a complete business system delivers impressive business and economic results.

Executives from leading companies and industry experts will come together to share best practices for using Net Promoter as a systematic way to improve customer experience. Attendees will discover how organizations are managing and reacting to the fastest sources of word-of-mouth as customers increasingly share experiences through social media.

More than 30 business leaders will illustrate how they have used Net Promoter to increase customer loyalty and business performance. Keynote speakers include:

Net Promoter is both a customer loyalty metric and a discipline for using customer feedback to fuel profitable growth in businesses. Developed by Satmetrix, Bain & Company and Fred Reichheld, the concept was first popularized through Reichheld’s book The Ultimate Question, and further explored by Richard Owen and Dr. Laura Brooks in Answering the Ultimate Question, which takes an in-depth look at how leading companies are using Net Promoter to drive business improvements around the customer experience. Net Promoter has been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty.

Satmetrix is the leading provider of cloud-based customer experience software for companies worldwide. As co-developer of the industry-leading Net Promoter® methodology, its applications deliver full process support to help companies reduce customer churn, mobilize loyal promoters, generate more powerful insights and drive customer obsession through accountability. With experience on more than 700 deployments in 40 languages, Satmetrix has the knowledge to accelerate the success of customer experience efforts using Net Promoter. Satmetrix is headquartered in San Mateo, Calif. with offices in London, New York, Paris and India.