8 best technologies of 2012

Thursday

Dec 27, 2012 at 8:13 AMDec 27, 2012 at 8:47 AM

PALO ALTO, Calif. — 2012 wasn't a breakthrough year for tech. We didn't get an innovative new category-bursting device — the Apple TV remains a pipe dream and Microsoft's Surface was, for me, a dud. Many startups, meanwhile, seemed as if they were offering new takes on ideas the tech world has been playing with for a while. (How many ride-sharing services does the world need?)

PALO ALTO, Calif. — 2012 wasn’t a breakthrough year for tech. We didn’t get an innovative new category-bursting device — the Apple TV remains a pipe dream and Microsoft’s Surface was, for me, a dud. Many startups, meanwhile, seemed as if they were offering new takes on ideas the tech world has been playing with for a while. (How many ride-sharing services does the world need?)

But this was a year for improvement: Everything good got much, much better. That’s the theme you’ll notice below, in my list of the best technologies of 2012. Four of the companies I laud — Apple, Google, Amazon and Square — offered radical improvements of their core products. And then there are a couple of head-smackingly obvious innovations, too. On to the list.

[The iPhone 5] is the best phone ever to grace the earth. It beats every single rival on just about every metric you can think of, including speed, battery life, and especially beauty and workmanship.

I’ll go even further: When I pick up the iPhone 5 and examine it closely, I find it difficult to believe that this device actually exists. The iPhone 5 does not feel like a product that was mass produced. In a strange way, it doesn’t feel like it was built at all. This is a gadget that seems as if it fell into the box fully formed.

Google Now

In the summer, Google unveiled Now, an Android feature that automatically alerts you to relevant information about where you are and what you’re supposed to be doing. It’s like a mind-reading personal assistant: If you’re going on a trip, it tells you about traffic on the way to the airport, gives you your boarding pass, shows you the weather at your destination, tells you how to get to your appointment and shows you the best restaurants near your hotel.

iPad and iPad Mini (from $329)

In March, just after Apple announced what many people called a slight upgrade of its tablet — adding a high-definition screen and faster cellular networking — I called the iPad “unbeatable.” I argued that, in the same way that it had dominated the market for music players with the iPod, Apple was improving its product, lowering its prices, and broadening its lineup just fast enough to keep its rivals in the dust.

Then, in the fall, Apple strengthened my argument. Not only did it launch a fantastic, smaller, cheaper iPad — the Mini — to capture the low end of the market, it also put out a new, faster, regular-size iPad.

Google Voice Search

Voice Search, which has long been available on Android and was added to Google’s iOS app this year, is similarly great. Unlike Apple’s useless voice assistant, Siri, Google’s is good enough to make me change my habits — now, I sometimes speak instead of typing my queries. And it keeps getting better. Google’s voice-recognition prowess is built upon a mountain of search data, meaning that as long as Google remains the best search engine, its capacity for speech will continue to expand.

Workflowy

I discovered this free outlining app this summer, and it’s since become my main tool for organizing everything I do. I use it to jot down most of my notes, to keep my lists (story ideas, to-dos, groceries) and for anything else I want to remember. I’d be lost without it.

Card.io and Jumio’s snap-your-credit-card feature

These firms offer a brilliant feature that solves the biggest hassle of signing up to a commercial service using a smartphone — entering in your credit card information. Now, all you have to do is aim your phone’s camera at your card, and it quickly scans your credit card info. Because these companies license their system to developers, you’ll find the feature in many great mobile apps.

Square

In September, I called Jack Dorsey’s payments startup Silicon Valley’s next great company. The firm won me over by providing the best payment experience for both consumers and businesses. Square lets you pay just by saying your name — as long as you have your phone on your person, you don’t have to bother with swiping a card or waving it against a paypad. It lets businesses accept credit cards for fees as low as 1.3 percent per transaction.

Same-day delivery (from many retailers and startups)

Thank Amazon for this. This year Jeff Bezos dropped his long-standing opposition to collecting sales tax from customers. He’s now moved on to building shipping centers in metro areas around the nation in an effort to dramatically speed up shipping times. Though the company has been cagey about its plans, I argued in July that Amazon seems to be aiming to make next-day shipping its default and same-day shipping a cheap add-on in many different places. At the moment, it offers same-day service in 10 cities, including New York, Chicago, Boston, Washington and Seattle.

Amazon’s move has spurred many of its rivals — including Wal-Mart — to launch same-day service. And it has also fueled a boom in same-day startups. Among those is Postmates, whose Get It Now app lets you get anything in your city delivered for a small fee.

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