Gujarat Rojagar Samachar ank-39/40

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The Information Department plays a
significant role in communicating pro-people schemes of the State
Government to all the sections of the society. The department acts as a
two-way communication bridge between the Government and people, as it
effectively transmits information of Governments welfare schemes and
programmes to people and acquaints the beneficiaries about it, and at
the same time communicates the common mans feedback to the Government.

Since the day the state of Gujarat State was
established (on 1st May, 1960),the Information Department has been
performing its functions in a responsible and fruitful manner, thanks to
the hard work and focused efforts of its employees.

The advent and reach of information
technology has changed the way people communicate. In the age of
numerous 24 hour news channels and the internet, the Information
Department has not lagged behind in making effective use of various
communication media. With an array of high-tech cameras and skilled
operators available, the department captures all important happenings
and events in the State and furnishes news content to Doordarshan. Not
just that, the Department also uses traditional media like Bhavai,
folk-dances, puppet shows, plays etc. to disseminate knowledge and
information in the rural areas. For instance, to acquaint the villagers
with electronic voting machine, a combination of Bhavai and plays was
performed in the villages.

To keep up with the increasing impact of
media and the frequent innovations in the sector, Information Department
has been reshaped to make the job more efficient and dynamic.
Recognizing the importance of media relations, the erstwhile News branch
has been renamed to News and Media Relations branch. A separate
Electronic Media branch has also been formed and a G-Smart studio has
been set up. The erstwhile Exhibition branch has been restructured as
Film Production branch, widening the scope and the reach of its work.

To facilitate propagating and broadcasting the work, department also uses the official website www.gujaratinformation.net.
Press releases, special articles and photographs are emailed too, to
electronic and print media, as soon as an event is covered. Video
coverage of the events received through the FTP server, is processed at
the NEWS PRODUCTION CENTRE and is sent to Doordarshan.

The job of Information department is such
that it needs to act vigil and dynamic at all times, especially in the
case of natural calamities like drought, cyclone, flood and earthquake
or mishaps like communal riots, epidemic or accidents. True to its
nature, the Department has shown its mettle in overcoming all the
challenges through efficient teamwork and effective administration and
continues doing so.

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