An Experience at Ground Level with “Valldaura Vision” by Jorge Rodriguez-Gerada

Born in Cuba, raised in the US and currently residing in Barcelona, Jorge Rodríguez-Gerada internationally known for his innovative artistic work and for the diversity of techniques that he applies in his prolific production.

We always love to discover his latest huge creations in the public space. The meditative component that is provoked when citizens walk over his pieces gives a personal experience at ground level. His work, created in extraordinary large scales, is visible from space and needs to be photographed from the sky, even by satellites. The dimension of the artwork is intrinsic to the importance of what is being said, from questioning complex social issues, such as identity, human rights or climate change.

Today we are pleased to share his latest creation “Valldaura Vision“. This new work is an ode to the forward thinking that shapes the ecological mission of the Institute for Advanced Architecture of Catalonia’s Valldaura Labs. The most recent workshop by artist Jorge Rodriguez-Gerada focused on how art and technology can come together in unexpected ways.

In order to create this large-scale work designed to be seen from above, the image was drawn out using a TopCon Robotic Total Station and a roving 360-degree prism. Gerada and the team then employed ephemeral chalk paint by Montana Colors to bring the image to life.

‘The workshop team was fantastic and the blend of art and tech while creating this piece was magical. A huge thanks to everyone who made this creative experience a reality‘.

Make sure to check out the selection of photos of the workshop and the final work below.

To create this piece Gerada used this 360 degree prism

He has created his work in diverse places: Amsterdam, New Zealand, London, Sao Paulo and Bahrain are just a few examples. He has exhibited in galleries such as Galería N2 (Barcelona) and Galerie MathGoth (Paris) and has been part of prestigious publications about urban art such as the TATE Gallery catalogue in London, Street Art. The Graffiti Revolution (Cedar Lewisohn, 2008) o Designing Obama (Scott Thomas, 2009).