About TNW

TNW Sites

Audio brand Beats buys back 25% of its own shares from HTC

Audio equipment brand Beats is buying back 25% of its shares from HTC, the smartphone manufacturer announced today. As you may know, the brand is best known for its “Beats by Dr. Dre” headphones.

According to the companies, the purpose of this operation is to provide Beats “with more flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile.”

As you may remember, HTC became a majority investor in the company in August 2011, and went on to launch several Beats-enabled smartphones. Yet, this agremeent means that it will now only control around 25% of Beats.

Still, this announcement doesn’t come as a surprise, as rumors had already emerged that HTC and Beats’ relationship would change due to dissatisfaction on HTC’s side. At the time, HTC CEO described these reports as “categorically inaccurate.” It is not hard to tell why the company tried to hold back the news: according to its announcement, HTC anticipates to lose $4.8 million from the disposal.