The magazine's editors used figures including pre-tax income, social media presence, media coverage, and appearances to rank the famous faces.

Oprah Winfrey, No. 1 overall last year, did not take the top spot -- that honor went to Lady Gaga -- but the OWN founder is still the biggest media celebrity on the planet.

No. 10 in media (No. 92 overall): Tina Fey

Vanity Fair

The 30 Rock star, Bossypants author, and box office favorite funny-lady Tina Fey just made the cut at No. 92. She earned a paltry (by comparison) $13M but fared well because of her high ranking (No. 54) in TV/Radio.

Media Stats:

Facebook Friends: 199k+

Google News Results: 430,000

TV/Radio appearances: 449

Press Clips: 7,005

No. 9 in media (No. 56 overall): Jay Leno

Ratings for The Tonight Show With Jay Leno are up 20% so far this year, and Jay Leno remains No. 1 in viewers (ages: 18-49) during the time slot against David Letterman. He also made of $32M.

Media Stats:

Facebook Friends: 283k+

Twitter Followers: 174k+

Google News Results: 571,000

TV/Radio appearances: 2,991

Press Clips: 10,295

No. 8 in media (No. 33 overall): David Letterman

While The Tonight Show with Jay Leno may have him beat in the ratings, David Letterman made the Celebrity list almost 20 spots higher than his NBC counterpart. Despite a 10% dip in ratings, TheLate Show with David Letterman host pulls in earnings of $45M.

Media Stats:

Facebook Friends: 200k+

Google News Results: 562,000

TV/Radio appearances: 1,991

Press Clips: 10,613

No. 7 in media (No. 31 overall): Ellen DeGeneres

As host and executive producer of her daytime fan-favorite, The Ellen DeGeneres Show, the comedian earned $45M while also appearing in advertisements for CoverGirl, AmEx, and Vitamin Water. DeGeneres has also launched her own record label, eleveneleven and signed 12-year-old YouTube hit Greyson Chance who gained fame -- and the hearts of screaming tween girls everywhere -- with his rendition of Lady Gaga's Paparazzi.

Media Stats:

Facebook Friends: 1,087k+

Twitter Followers: 6,445k+

Google News Results: 630,000

TV/Radio appearances: 786

Press Clips: 8,860

No. 6 in media (No. 30 overall): Glenn Beck

Fox News Channel's outgoing host and six-time New York Times best-selling author Glenn Beck has bumped up his earnings to $40M. He recently announced plans to host a Restoring Courage rally Jerusalem this August to show support for Israel.

Media Stats:

Facebook Friends: 1,826k+

Twitter Followers: 393k+

Google News Results: 630,000

TV/Radio appearances: 2,001

Press Clips: 13,062

No. 5 in media (No. 26 overall): Howard Stern

As "King of All of Media," Howard Stern pulled in $76M in 2010 and quieted any talk of a retirement when he renewed his contract with Sirius XM Radio through 2015. All was not well, however, as Stern's One Twelve production company and his agent Don Bushwald filed a lawsuit against SiriusXM, claiming missing payments from subscriber-based stock awards.

Media Stats:

Facebook Friends: 15k+

Twitter Followers: 567k+

Google News Results: 581,000

TV/Radio appearances: 572

Press Clips: 2,824

No. 4 in media (No. 23 overall): Rush Limbaugh

As host of the highest-rated talk-radio show in the U.S., The Rush Limbaugh Show, Rush Limbaugh continues his close-to-25-year reign over conservative media, earning $64M.

Media Stats:

Facebook Friends: 837k+

Google News Results: 405,000

TV/Radio appearances: 1,182

Press Clips: 6,424

No. 3 in media (No. 17 overall): Donald Trump

There's no escaping him. From his buildings and Celebrity Apprentice to President Barack Obama's speeches, Donald Trump is as popular as ever. With earnings of $60M, Trump's net worth is estimated at approximately $2.7B.

Media Stats:

Facebook Friends: 255k+

Twitter Followers: 531k+

Google News Results: 1,820,000

TV/Radio appearances: 3,585

Press Clips: 13,440

No. 2 in media (No. 9 overall): Simon Cowell

The X Factor is on tap, and the American Idol creator Simon Cowell earned $90M. The V-neck-loving TV personality is also owner of television production and music publishing company Syco.

Media Stats:

Facebook Friends: 319k+

Google News Results: 546,000

TV/Radio appearances: 1,059

Press Clips: 20,549

No. 1 in media (No. 2 overall): Oprah Winfrey

Though she lost her top spot on the Celebrity 100 to Lady Gaga, Oprah Winfrey remains one of the most influential figures in media, earning $290M and a possessing a net worth of $2.7B. The talk show queen is preparing to say goodbye to The Oprah Winfrey Show as it reaches the close of the 25th (and final) season, but she continues to work on her OWN cable network.