ABOUT BLAKE

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"Bill's contributions have helped make our marketing materials and programs the envy of our competitors."

John Danielsson
Retired Director of
Sales & Marketing
3M / Hornell

Messy: your product development team is spread over two continents and three countries

Time Crunches: you’re launching a new line in three months without a clearly-defined product

Stressful: you can’t seem to get a copywriter willing (or able) to understand your technical-industrial products

It’s not unusual for William C. Blake to start work on a technical-industrial product campaign without a prototype, photos, specifications, obvious USP (Unique Selling Proposition) or even consensus from the product development team.

For over 24 years, William C. Blake has worked with business-to-business clients in a variety of industries, including the industrial divisions of 3M and Sherwin-Williams. In particular, Blake has decades of experience with safety equipment, MRO products, power generation, electrical apparatus, and the pollution control industries. Plus, he understands the challenges unique to marketing products through industrial distribution, both in North America and in Europe.

Gain a new sense of clarity

Blake has the ability to wade into ambiguous product development situations and patiently extract the technical information needed to write copy that is meaningful and actionable. Highly detail-oriented, he is comfortable copywriting for complex industrial products with long development cycles.

Since product managers and engineers are so close to their products, it’s not unusual for them to feel a new sense of clarity after reading Blake’s copy.

As a bonus, freelancer William Blake is closely affiliated with R.H. Blake, Inc., a full-service, business-to-business advertising agency in Cleveland, Ohio, with roots that go back to 1950. So, you can hire Blake to just write copy, or to fully design and produce virtually any industrial, business-to-business advertising and marketing promotion. Since he is an independent representative of RHB, Blake can and does write for other (non-competing) ad agencies, design studios, and PR firms.