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More than XXX million U.S. adults read magazines in print or electronic form each month, according to Affinity. The average magazine consumer reads X.X different magazines.

More than half of those who read print magazines (XX%) also read at least some digital magazine content. Nine in XX readers of digital magazines also read them in print. Nearly half of all magazine readers--XX million--read both print and digital formats.

More than half of those who read digital magazines (XX%) say they enjoy using features not offered by print versions, such as clicking on links to get more information. More than a third (XX%) have clicked on advertisers' links. [PRINT MEDIA, ONUS]