Social Media Breakfast San Diego Recap

Getting involved in the social media scene in San Diego is easy and fun thanks to Social Media Breakfast San Diego (SMBSD). The group meets once a month at the Milano Coffee in Mission Valley to network and collaborate with other social media enthusiasts and to share their experiences in recent social media initiatives.

This month we got up close and personal with the social media team from Garden Fresh Restaurant Corp. otherwise known as Souplantation and Sweet Tomatoes. Erika DiProfio and Ginger Anderson are the masterminds behind the company’s social media strategy and shared with us how Garden Fresh utilized social media and how their fully integrated approach has proven to be successful.

Below is the presentation from the event. You can also check out the Ustream video to the right. I suggest fast forwarding the video 16 minutes because that’s when the actual Souplantation discussion begins.

Key Take Aways

Erika & Ginger are responsible day to day execution of Souplantation’s social media strategy.

Social media was not viewed as a single campaign but a way to integrate everything they do for promotions.

Use social media to capture customer feedback and drive marketing initiatives.

Their goals were to open the lines of communication and to increase brand loyalty.

UGC contest on Facebook has included: Best Pucker Face & Best Salad Face.

The company has over 5K employees. Downward communication has been vital to their success to date.

About the Author

I’m an award-winning digital marketing strategist dedicated to helping brands and business owners like you, skip the guesswork on how to make their presence known online and start creating meaningful relationships with their customers online.

3 Comments

I remember meeting a social media team from a health care company a few months ago; unfortunately I don’t remember which company they were from.

The next session is going to be on October 22nd from 7AM to 9:30AM at the same location. Angie Swartz the CEO of Square Martini Media, LLC and host of Twitter Talk Radio will be there. You can RSVP for the next SMBSD event today.