Why Is Content Syndication called The New SEO?

We are advocates of content syndication and there are strong reasons why we call it the new SEO.

Before that, honestly, tell us one thing –

Have ever heard yourself or the C-suite say

I have done everything SEO-related on my website, why isn’t it working?

Why is quality link building so difficult?

Why is no one reading my blog posts?

Justify your marketing budget etc

Sometimes, at the least? We’re sure!

Content syndication can help you with this. It can help you achieve the same results and exploit the benefits of traditional SEO at a comparatively faster pace. However, content syndication is not an “alternative” to SEO. It ONLY supplements SEO strategy. You need to focus on both to get the best results.

Note: Please note that every marketing strategy takes time. When we say “faster pace”, we are talking in comparative terms.

In this post, we will discuss why content syndication is the new SEO and how it will help your business.

1. Rank higher with right keywords and drive traffic

Using relevant keywords is prerequisite to any SEO strategy. However, it takes time to get indexed and rank for a keyword if you are just starting out.

Right?

Content syndication gives you a way out of this. If you have created in-depth content for the right platform and with the right keywords, you can exploit the benefits of the syndicating partner’s SEO strategy.

Let’s say, you are a startup blog. You are building up your credibility, backlinks or domain authority from scratch. Meaning, there are minute chances of ranking higher on search engines.

On the other hand, your article has higher chances of ranking on page 1 of Google, if you are syndicating on The Huffington Post, Entrepreneur or like. They have already established credibility, have high authority backlinks and hence, a higher domain authority. These websites can drive huge amounts of referral traffic to your website.

We understand. Not every piece of content can rank on page 1. If your content does rank on first few pages of Google, you will have the benefit of organic traffic as well as the traffic that syndicating partner gets every day.

2. Quality Backlinks and domain authority

We already touched upon this in #1.

Content syndication allows you to point towards your websites from authoritative websites. If one of your SEO goals is to boost page rankings using backlinks, content syndication can help. It is a white hat strategy that works well if your syndicating partner allows dofollow backlinks.

According to Moz, links to a site are treated like votes to the site/page. The quality, quantity, and context of the links from one page to another are used by search engines in classifying and ranking a page.

Along with this, quality backlinks also helps in establishing credibility and domain authority. Most search engines give weightage to other websites that link to your page or site as a whole (backlinks). To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

But, what about duplication issues? You have the exact same copy on another page, Google doesn’t penalize it?!

In order to avoid any duplication issues, it is a good practice to include a link to your original content. In the screenshot below, you will see this particular advice from Google:

Linking to the original article not only gives attribution but also shows search engines that this is just another version.

It is safe to say that content syndication can be considered as the new SEO.

3. Quantifiable ROI

SEO is liked by all marketers because it provides trackable and quantifiable results. SEO marketers can track traffic and conversions.

Content syndication, on the other hand, provides you the same benefit. It is trackable and quantifiable in terms of traffic, leads, sign-ups, referring source etc.According to James Clear, … an article that originally ran on my site and then was re-published by Lifehacker later on. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article

Do you get what we are pointing at? Content syndication is definitely the new SEO strategy!

4. Cost-effectiveness

SEO is preferred by marketers and businesses because it automates traffic. You don’t have to rely heavily on marketing and advertising.

Content syndication gives you similar benefits. Syndicating content with high authority domains will help you rank higher and drive crazy amounts of referral traffic. If you end up ranking on page 1 or 2 of Google, it is a pot filled with gold. Also, such content syndication is free of cost.

5. Brand Awareness

One of the major benefits of SEO is brand awareness. It enables you to be discovered by more and more people and you boost the chances of conversions which lead to sales.

Brand awareness cannot be achieved quickly but content syndication can help you spread awareness about your existence by tenfold.

Have you started implementing the new SEO strategy? Do you already use content syndication to supplement SEO? Do you think content syndication can be the new SEO? Let’s talk about it in the comments section

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Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication.
Say hi on vikas.bhatt@only-b2b.com

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Only-B2B.com is a B2B demand generation powerhouse headquartered in San Francisco with operating centers in India. We help companies who are in constant search for business leads to make their marketing campaign a success. With us, you will experience a great blend of creativity and professionalism along with passion for what we do.

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How to Get Better at B2B Lead Generation
B2B Lead Generation is one of the most challenging part is what all the marketers agree upon. Strategies used in B2B lead generation evolve as companies gain new insights into what does and doesn’t work.