boycott

Comedian/actor Aziz Ansari (“Observe and Report,” NBC’s “Parks and Recreation”) saw “Star Trek” this weekend in an IMAX screen that was way smaller than the 72 ft. screen he was expecting for his extra $5. A tirade on his blog yesterday calling for a boycott of IMAX was passed around the Internet like crazy and hit the front page of Digg, thanks to his 27,000+ Twitter followers. It even prompted a smug response from IMAX’s CEO by the end of the day on another site.

But what are the facts about theaters that get retrofitted with only slightly bigger screens and still call the technology “IMAX”? Read the latest on the debate and get the facts on IMAX’s digital screens right here.