Search Engine Optimisation (SEO)

What is SEO? Quite simply SEO is the tool that gets your website found on search engines such as Google. Without it, no one would ever be able to find your website but when executed effectively it can reap many benefits for your business.

SEO is all about delivering content to a user from a site Google can 'trust' and the content is deemed to be suitable quality and of good relevance to the users search. It should hopefully become clear why at The Digital Specialists we constantly strive to best SEO practices into our all digital efforts.

It is our job to ensure that your brand is complimented by SEO efforts not hindered. With approximately 200 ranking factors that Google takes into account it is safe to say SEO is not a perfect science.

However, with a consistent and concerted effort it is an art that can deliver increased brand awareness, cost saving and clear return on Investment. We have been fortunate enough to help clients achieve page 1 rankings on Google and see how it's transformed their business and we hope to do the same for you.

SEO success is determined by 2 factors; on-site (40%) and off-site (60%). So what is the SEO Square Strategy? We focus our efforts on 4 primary areas in order to deliver SEO strategies and these conveniently breakdown into 4 C's; Code, Content, Content Marketing, Contextual Authority Linking. A clean, lean coded website is a happy website that loads fast and is a site users and Google will love. It's important to point out content and content marketing are not the same things. It's important that the content, keywords and semantics used on the site are on point and have context to users search but attracting more users to your website is done via successful content marketing. This is where looking outside the box serves clients well because messages that are useful, interesting and emotive spark a users interest and encourage that all important click and visit to your website.

Insightful, Ethical & Future Proofed SEO

Our multitude of experience has allowed us to move along the digital landscape as it has transform but this has armed us with some useful insights which we aim to pass onto all our clients. We only practice ethical, white hat SEO as we want to ensure that we only deliver SEO strategies that are future proofed and withstand future updates.

Attract

Inspire the target audience to visit your website from social networks

Encourage

Encourage dialogue and coverage from influential people and sites

Inspire

Inspire the target audience to visit your website from social networks

How our company helps

The Digital Specialists worked tirelessly to translate our thoughts and ideas into a workable reality within the constraints of our theme to achieve the look and design that we wanted. They did all that we asked and more and we would have no hesitation in recommending her for any similar project.- Thanks again -The Tinkerbella Parties Team http://www.tinkerbellaparties.co.uk/

John Draper

Headteacher

Many thanks for your time on this project- the finished result is certainly all that I hoped it would be!

We recently employed The Digital Specialists to modernise our tired website. Whatever did, it not only looks great but is picking up more enquiries than ever before. They quickly grasps what you need and their enthusiasm to deliver exactly what you want and more, is instantly apparent. www.giantleapvideo.com