Abstract: This research is conducted to study the conditions of the sales of government lottery and the policy
implementation of the government’s strategy on lottery collocation. This research is a qualitative research in which it utilizes
documentary data and the in-depth interviews with the 8 key informants.
The research reveals that the Organizing Committee of the Government Lottery distributes the lottery based on the quota
system. The printing of government lottery is 74 million copies for every fortnight. Out of these numbers, there are 52
million copies of government lottery and another 22 million copies of charitable lottery. All of the government lottery are
sold to 3 major dealers who are 1) Large Dealers, such as legal entities, philanthropic organizations, 2) Retailers, and 3)
Disabilities Groups. There is an appearance of the “middlemen” or a coalition of large dealers to buy up all of the available
quotas and the amount of lottery in the market. They combine these individual lotteries into a set of “lucky numbers or cool
numbers” and sell them at higher prices. The policy implementation of the government’s lottery collocation strategy has
failed because the enforcement of Section 44 cannot solve the grass-root problems. The overpriced sales of lottery come
from various conditions.
Keywords - The Policy Implementation, Collocation Strategy, Government Lottery