HONG KONG (AdAgeChina.com) — Levi Strauss & Co. is catering to a desire for self-expression among Chinese youth aged 18-24 with an interactive video campaign, “We Rule The Night,” promoting its After Dark Collection. –> The videos use real characters and offer multiple storylines, such as going to the beach, a nightclub, or staying in. […]

New York Public Radio is New York’s premier public radio franchise, including WNYC-AM-FM (the nation’s most listened-to public radio station) and WQXR-FM. As part of its recent move to a new facility, the broadcaster reserved space for a state-of-the-art, multimedia performance area and radio/television broadcast studio. The Jerome L. Greene Performance Space, generally referenced as […]

BIA/Kelsey ILM: 10 Local News Becomes Web’s New Boom Town As local news and information become the hot topics on the Web, an increasing number of Web sites, including AOL’s Patch and local search company Fwix, are vying to become go-to sources in the local space. By Michele Chandler NetNewsCheck, December 9, 2010 7:44 AM […]

Santa Clara, Calif. — CBS has been remaking its online presence with initiatives that build on the television company’s presence in traditional media, a footprint including 29 television stations, 36 radio stations and numerous digital operations. Through those intertwined operations, CBS’s TV and online radio programming reach at least 80% of people in their markets […]

The next logical step for video will become socially targeting real-time ads online. And many companies are working to make that a reality in 2011. Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets […]

via wirewax.com This technology isn’t exactly new, but perhaps it is getting closer to being a reliable product. Previously some shopping sites have used the technology to include links to purchase products seen in videos. This is one of the primary uses I see for this service. So that is the upside. The downside is […]