Dock Hill Brewery

“Ah, good ol’ trustworthy beer. My love for you will never die.” – Homer Simpson

Dock Hill Brewery is a small brewery in my hometown of Spalding, Nebraska, located at the bottom of what residents know as Dock Hill. The Safety Meeting Brew Crew is the group of locals who gathers in the garage (which looks more like a sports bar) and drinks beer while the brew master does his thing. The night their first batch was brewed, they told their wives, “I have a safety meeting to attend tonight. Don’t wait up.”

The concept was to incorporate Dock Hill into the primary brewery logo, which fit well as the head of the beer. That primary logo, along with the brew crew and oatmeal stout logo, all had to be part of the same visual family. The result is a modern, consistent brand inspired by a popular hill and the characters who crafted beer on it. Cheers.