Decked out in chili-pepper red bikinis and red heels, scarves, and thigh-highs,two People for the Ethical Treatment of Animal members braved the cold in downtown Cincinnati to encourage everyone to heat things up this Valentine’s Day by going vegan.

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"People are so excited to learn that they can choose a healthier and kinder lifestyle simply by going vegan. Celebrities like Joaquin Phoenix, Alicia Silverstone have all realized that they can look good and feel good without eating animals,” assistant campaigner Amanda Slyter said.

The bikinis may be extreme in this cold but, PETA supporters said the stats don't lie.

They said the consumption of meat, eggs, and dairy products has been linked to heart disease, diabetes, obesity, and cancer.