A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) Because, no matter how bad you think it is, it's actually a great deal worse!
"Advertising is the rattling of a stick inside a swill pail." George Orwell.

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destitute madman will work for boddingtons!

Agencies over in the UK can look forward to increasingly slim
pickings in the future. A bigger proportion of UK marketers slashed their ad
budgets in the third quarter of 2012 than at any time since the recession began
three years ago. Yet it was only at the beginning of this year everyone was
shooting their pie holes off and wetting their pants at the prospect of the big
spending that would take place during events such as as Euro 2012 football, the
Queen’s Diamond Jubilee and the Olympics. Guess what? It never happened, in fact
expenditures went down. Now the forecasts for next year seem to be even grimmer…
You know why? Simple, when things get tough, the first thing that gets slashed
is the ad budget, cos it has an immediate effect on the bottom line… And you
know all that shit about investing in the future, when everyone else is cutting
back… With the way things are in Britain right now, many companies are not too
sure they’ll even have a fucking future.

Comments

destitute madman will work for boddingtons!

Agencies over in the UK can look forward to increasingly slim
pickings in the future. A bigger proportion of UK marketers slashed their ad
budgets in the third quarter of 2012 than at any time since the recession began
three years ago. Yet it was only at the beginning of this year everyone was
shooting their pie holes off and wetting their pants at the prospect of the big
spending that would take place during events such as as Euro 2012 football, the
Queen’s Diamond Jubilee and the Olympics. Guess what? It never happened, in fact
expenditures went down. Now the forecasts for next year seem to be even grimmer…
You know why? Simple, when things get tough, the first thing that gets slashed
is the ad budget, cos it has an immediate effect on the bottom line… And you
know all that shit about investing in the future, when everyone else is cutting
back… With the way things are in Britain right now, many companies are not too
sure they’ll even have a fucking future.