Advertising and market research

During 2014-15, the Treasury delivered one advertising campaign. This campaign was to raise awareness of the 2015 Intergenerational Report and included two phases of media activity. The campaign commenced on 8 March and ended on 30 June.

Market research for the 2015 Intergenerational Report campaign was undertaken by Hall and Partners Open Mind at a cost of $1,042,929.80.

Other market research was undertaken as part of the Treasury’s commitment to work effectively with stakeholders and inform policy responses.

Information on payments made to advertising agencies, market research organisations, and media advertising organisations is in Table 6-8. The Treasury did not make any payments to polling organisations in 2014-15.