Nearly 4 million babies were born in 2014. That means a whole lot of new parents and a whole new market for advertising and marketing.

If your business has anything to do with parenting or young children, you already know the importance of important branding.

Let’s take a look at some of the most famous and inspiring baby logos to kick start your brand’s inspiration.

Five Unforgettably Iconic Baby Logos

Gerber

Arguably one of the most famous baby logos, Gerber is synonymous with all things related to baby food, baby nutrition, and overall baby health.

The logo here is simple and clean, in an inviting blue shade, with a picture-perfect image of an adorable open-mouthed child that’s now recognized all over the world.

What’s an even cooler fun fact about this brand? In 1928, Gerber ran an advertising campaign to find the right image.

Pampers

Diapers and pull-ups — any Proud Mummy knows they’re the necessary evil of parenting. However, this winning combination incorporates a cool, green logo with a clean and optimistic font. The cheery yellow flower shape softens the blow of cleaning up after baby messes.

Take note: simple, appealing colors sell. Happy images sell, too!

With this brand, in particular, the message is loud and clear — less is more.

Wet Ones

Wet wipes. Can you ever really have enough of these bad boys? Wet ones have become a household brand name, and we don’t believe it’s due to pure downright luck.

For one, the font color is a casual and inviting blue color (evoking a peaceful sense of calm). The font also has the appearance of “looking wet,” which simply reminds the consumer of what they’re purchasing.

Fisher-Price

Known for all things fun (toys, games, outside equipment), Fisher-Price is one of those baby logos that you could pick out anywhere.

Here’s why: it’s bright red (very noticeable), in a simple and clean font, and in a distinct baby shape which almost looks like curtains, which just inherently look inviting. If a picture can tell a thousand words, a shape may be able to tell us two thousand.

When you’re creating toy logos, you need to create a design that will appeal to both children and their parents!

As toy sales have grown by 7% over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.

In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn’t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.

Look At Your Age Range

Fascinatingly, children see colors differently depending on their age. If you’re marketing towards the 2 and under set, it’s best to use a direct contrast of darker colors against lighter ones.

For example, you may want to place a deep purple next to a lime green. This will help to draw younger children’s eyes to your toys no matter where they’re placed on a shelf.

For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade.

So, instead of using three different types of red, use red, blue, and yellow.

Since children respond more to color than adults do, it’s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you’re selling a skybound trampoline, go for a bright color like green or yellow.

Go Gender Neutral

Unless you’ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.

These days, consumers would prefer toys that are gender neutral, meaning they can be used — and marketed to — boys and girls equally. Resist the urge to package dolls in pink alone.

To that end…

Know What Your Colors Are Communicating

Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to them.