Using LinkedIn Properly

Using LinkedIn Properly by Ryall Marketing Agency Watford London

LinkedIn – one of the best sales tools on the planet… and it’s free!

It remains a fact, that LinkedIn is one of the most under-used resources available to most sales team! This is partly because it isn’t very friendly to get around, and the programmers keep changing it. However, it really is worth getting to grips with. Using LinkedIn offers you all of the following, and the entry-level is completely free – what’s not to like!

Prospect database – great for direct, proactive lead identification

Communication tool – broadcast or targeted messages to the right audience

Information source – resource for your teams

Creating your expert status – a tool for demonstrating credibility

Recruitment tool – not only good for finding prospects, but new staff as well

Extension of your website – increases your digital presence

Great for SEO – helps increase your website’s ranking when you post

OK, some of the more complex functions, such as sponsored posts, advertising or making connections with people you don’t know, are paid for. However, for most SME businesses, the basic services are all you need to really get started – you may never need the paid for functionality.

85% of people look at your profile before your first meeting

Yes, really. 85%! So does your LinkedIn profile look great? Is it complete? Does it sell your services and those of your company really well? If not, do something about it… now!

Creating a great LinkedIn profile and how to use it

LinkedIn is virtual networking. So treat it as such. When you go to a networking event, you dress professionally, smile and greet people, give your business card, engage and chat, then you follow-up are the event and keep in contact. That’s how a successful networker operates in the ‘real’ world.

The virtual world is no different – but slightly harder to get across your personality and to persuade people to engage with you.

Here are a few top tips for making LinkedIn work for you:

Have a good quality picture – people buy from people, so show your face and look professional

Connect with the right people

Include a summary of what you do – show your personality

Don’t hide your contact details

Make sure your profile is complete

Communicate and engage with your connections – regularly

Have a company as well as a personal page – link the two

Follow-up with a telephone call or a meeting

Want to know more about exploiting this amazing tool?

If you want your profile given a make-over, or a your company page made to reflect your brand, or perhaps want to find out how to generate referrals and introductions, then please give us a call on 01923 286999 or email nicola@ryallmarketing.com

What our clients say:

Nicola and her team have created our new website, a new corporate identity and refreshed our marketing materials. We are delighted with the results! She has the knack of listening carefully, and understanding our business and objectives. They delivered with no fuss, including strong lead generation to assist our sales team.Pradeep Mehta, Amax Fire & Security

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