Each year, the Pakistan Advertiser Association (PAS) holds the annual PAS Awards, recognized by agencies and clients as Pakistan's premier advertising awards ceremony. Now in its fourth year, the awards showcase and honour campaigns that display a compelling strategic premise, a creative and innovative idea, excellence in execution and strong business results.

This year's awards received 197 entries, out of which 85 have been nominated as finalists across 32 categories. One of the entries will be awarded “Campaign of the Year” and one will win the “Best Original local Campaign” award. The winners in each category will be disclosed on 16th May at the awards ceremony.

For the first time, the PAS Awards has made a contest open to the public - to guess which of the nominated entries will win the “Campaign of the Year” award as well as the coveted “Passion for Pakistan” category award. Participants can guess the winner and will get the opportunity to win an IPAD or a Samsung tablet.

The contest has been marketed through print, out of home, mail and radio. Winners will be picked as part of a lucky draw and announced on 19th May 2014.