Brands had some amazingly bad tributes to Prince on Twitter

Prince is dead. But if there’s one thing his highness truly enjoyed in life, it was brands and corporations profiting off his likeness.

To that end, we salute these professional social media teams for their timely, heartfelt, and appropriate tributes, which we will now rank:

Top Tier: Threadless, Bing, Lenovo, NASA, Spotify

Can’t get too mad about these, they seem pretty genuine. But it’s OK to say this stuff on your personal accounts instead. We’re not looking to Bing for answers right now, and we can’t imagine Prince using a search engine.