According to AdAge, “every brand, agency and tech company under the sun will be impacted.” The law applies to businesses who collect, use, or share personal information of California residents, including residents who are temporarily outside California for purposes of travel.

On the heels of the EU’s General Data Protection Regulation (GDPR) in late May 2018, America’s most populous state passed a new consumer privacy law which goes into effect in January 2020.

California passed the toughest online privacy legislation in the U.S. on June 29, 2018, California Consumer Privacy Act of 2018 (“CCPA”).

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Have you noticed that studies aren’t consistent in answering the question: when is the best time to send an email?

Some email campaigns are B2B, some are B2C, and they may define success differently – some look for open rates, others look at click throughs, and yet others are counting actual responses.

Convince & Convert, founded by digital marketing expert Jay Baer, extrapolated information resulting from a number of different studies and came up with this guide for the best time and day based on the audience and intended action. Read more here.