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Funny and gross for our younger generation, but a little sticky for the older one's. Personally, the concept is great IMO.
But I think the creatives could've done a much, much better job on the layout. Looks like lazy work.

I guess these are aimed at being double-entendres... I'm not sure they're good enough to really cut the mustard -- maybe I'm wrong, though I'd try and test it -- get some people to take a look without them knowing they're 'critiquing' and watch them to see if it raises a smile or something.

I do think the idea 'Bake it like Grandma' can work pretty well with other concepts, though.

Funny and gross for our younger generation, but a little sticky for the older one's. Personally, the concept is great IMO.
But I think the creatives could've done a much, much better job on the layout. Looks like lazy work.