Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier... Read More »2Comments103Shares

Miva is both a pioneering early day shopping cart and a progressive, innovative platform. Its president, Rick Wilson, recently spoke with Practical Ecommerce’s Kerry Murdock... Read More »4Comments104Shares

Open-source ecommerce shopping carts offer many advantages for small businesses. Open-source solutions can be developed to fit the needs of the merchant. They contain a... Read More »15Comments208Shares

Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions,... Read More »14Comments199Shares

WooCommerce is, arguably, the most popular and important WordPress ecommerce plugin. Its ease of use, features, and flexibility make it a leading ecommerce platform, capable... Read More »8Comments163Shares

WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there... Read More »4Comments91Shares

WooCommerce, the popular WordPress ecommerce plugin, had nearly 260,000 active sites indexed with BuiltWith, a web technology profiling tool, as of April 14, 2014, about... Read More »15Comments593Shares

The ecommerce platform market is crowded with effective, feature-rich solutions, making it challenging for new or growing ecommerce businesses to know which solution is best... Read More »12Comments588Shares

In “B-to-B Ecommerce: Big Opportunity, Big Obstacles,” I addressed the challenges manufacturers and distributors face as they initiate and grow their ecommerce operations.
One of those challenges... Read More »1Comment160Shares

Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors.
Forrester... Read More »6Comments282Shares

There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire... Read More »3Comments145Shares

The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single... Read More »3Comments115Shares