E-Commerce

Sandwiches Your Way!

Challenge:

Create a digital space where customers have complete control over creating and ordering the perfect sandwich as well as sharing their creations on social media.

Solution:

ATM developed an app for iOS and Android as well as a website that gives absolute freedom to the customer on every aspect of ordering a sandwich "to-go" in NYC. Customers have the ability to create a sandwich completely from scratch, with visual references that allow them to see their sandwich as it comes together. They can then share their creation with other Barney Brown users as well as on Facebook. Customers also have access to the entire Barney Brown menu, including a list of all shared creations, and can have a full meal delivered to them in a few easy steps. Finally, once the first order is placed, re-ordering can be as quick as two clicks from the moment the app is opened. All of this comes together to make Barney Brown the ultimate custom sandwich shop.