A couple weeks ago I purged my Google Reader subscriptions, cutting them from over 100 down to 53 feeds. Most importantly I cut out all the feeds that post relentlessly throughout the day (like Mashable, Oh No They Didn’t, and The Daily What).

I’m loving the new and improved experience.

I tried to keep only the blogs that I never wanted to miss a post from. Most of the blogs in my Reader now publish rarely, maybe once every few weeks. And it’s easier now for me to keep up with the few that do publish more often (like Kottke). The new set has helped me to rediscover blogs that I’ve always enjoyed, but got lost in the clutter before (like Noah Brier and danah boyd). And it’s made more room to pay attention to some of my favorite new blogs (like Matt Daniels’ Tumblr, and of course Undercurrent’s new blog).

In the world of business and marketing, “strategy” is frequently used, yet rarely useful. For all of our strategy statements, strategic roadmaps, corporate strategies, launch strategies, innovation strategies, and on and on and on, the ideas that we label as strategy fail to effect meaningful change.

The problem is not that strategy as a concept fails us, but rather that we don’t really understand what strategy is.

As a student of strategy, I’m trying to figure out what strategy means to me, and how I practice it in my work. My hope is that by being able to explain it (or at least understand it clearly myself), I will be better able to develop strategies for others that are clear, insightful, and effective. I want to become a master at creating strategies that inspire action.

Here’s where I’m starting…

Strategy is the practice of figuring out the best way to get from here to there.

Read the rest of the post and check out the infographic over at Undercurrent.com – What is Strategy?

Predicting what content will get shared is nearly impossible. And yet, we know that successful content can be highly valuable in earning attention, affecting perception, and connecting with consumers.

This past weekend I attended the Futures of Entertainment conference at MIT. The conference, now in its 5th year, brings together some of the brightest minds from the entertainment industry, academia, and marketing to discuss disruptive forces in content production, distribution, and commercialization.

One theme echoed repeatedly: it’s time to shift our focus from distribution to circulation.

Last week I visited the offices of Bitly, the wonderful url-shortener that is quietly becoming a circulation-monitoring superpower. I got a peek at the enterprise dashboard for a major news publisher. This Bitly-powered dashboard is teaching publishers that the things they think will spread are often not the same as the things their readers choose to spread. The articles chosen by the editorial staff to be featured on the homepage, for instance, are earning fewer clicks and shares than photo essays on the same topic buried in the opinion section. The dashboard provides editors with rich knowledge into just what is being circulated, helping them determine how best to react.

The best platforms and partnerships in the world won’t help if your content doesn’t inspire people to want to share it, but creating content that spreads doesn’t have to be a guessing game. The key is to remember that content doesn’t spread itself. People choose to spread content because of what it means to them and the people they share it with.

Content brings the sharer and the person(s) with whom she shares closer together. This usually applies to things that feel personal. Think, for instance, about how baby or marriage engagement announcements spread on Facebook.

2. To define a group identity

Content can signify belonging to, or participating in, a defined community. This is why so many things that spread online are often humorous – humor is an excellent way to express and reinforce the unique beliefs or values of a group. When someone tells a joke at a party, the people who laugh are ‘in,’ and those who don’t laugh, who don’t get the joke, are ‘out.’

3. To give me status

Sharing content can bestow prestige on the person doing the sharing. When someone gains access to exclusive information, for instance, and brings that information to a wider audience first, their social capital (status) can increase. This is readily on display as Apple fan-boys compete to break news about the design of the next iPhone before any of their friends (or fellow bloggers).

What can you do?

In order to improve the chances of your content catching on, you need to know your audience, and be able to answer these questions: What kind of content strengthens bonds? What kind of content defines their group identity? What kind of content gives people status?

Understanding the personal and relational motivations of the people you’re hoping to reach will give your content the edge it needs to catch on.

While reading the book, and now after having finished it, one thought has echoed louder for me than any other: solving massive problems at massive scale requires massive rigor.

Solving problems like how to inspire thousands of employees to adapt to a digital mode of working or how to shape the perception of a brand within the minds of millions of connected customers requires a level of applied knowledge and purposeful experimentation that is missing from marketing practice, both inside client organizations and within the partners who serve them.

In the early 1980’s Bain & Co. led a competitive analysis project for Bausch & Lomb, who was trying to sort out its competitive advantage in the contact lens market. The consultants tracked down a BBC news video of the Queen of England touring a competitor’s new factory, and identified the nameplates on each machine in the video. They visited every equipment vendor and got the costs of the machines. Finally, they reverse-engineered the competitor’s total costs for the new plant. The project took approximately 3 months.

The exigencies of the contemporary marketing landscape fight against this kind of meticulousness. There is no patience. Yes, everyone wants a sure thing; but they want a sure thing in the short term.

It feels as though marketing efforts—ads, web content, social network efforts, etc.—have become unmoored, floating off into a universe of marketing for marketing’s sake. Every day they feel more disconnected from—or worse disinterested in—what actually makes the ecosystem of business + product + customers healthy.

It’s understandable. The digital revolution has fragmented and overturned everything it’s touched. Confronted with a bewildering array of new tactics and accompanying success metrics, we’ve taken shelter in counting whatever we can count, regardless of its meaning.

What I’ve seen reminds me of one of the essential sins of the sub-prime mortgage crisis of 2008; banks, in the name of innovation and profit, created complicated “financial products” that were so contrived and re-packaged as to become completely disconnected from the underlying unreliability of the borrowers at the other end of the long chain.

Like these junk mortgage products, so many of our marketing efforts, and their measures of success, have become disconnected from their core purpose.

The time has come to set things right.

The maturity of digital communications technology, its central role within marketing and its increasingly essential role within any business, calls for a recommitment to a long-standing, but recently lost, mission: rediscover the relationship between investing in connecting with customers and creating clear and measurable value for the business.

It won’t be easy. It will take effort. It will take a great deal of applied intelligence. And, perhaps most importantly, it will require the will and commitment of visionary CMOs and CEOs working together with a new breed of partner who understands both the potential of digital capabilities and the rigor necessary to unlock that potential.

I stayed at the Ole Sereni hotel for my last two nights in Nairobi. It was much closer to the airport than the first hotel I stayed at. The Ole Sereni’s backyard is the Nairobi National Park, an endless expanse of African savannah.

Nairobi National Park, giraffes in the distance

We woke up at dawn to meet our driver Wushira, and headed out on safari. We drove around the corner from our hotel and entered the National Park. Unbelievably, we were suddenly in the midst of African wilderness, though we could still make out a few buildings of downtown Nairobi in the distance.

As we entered the park, the wild animals were just waking up. Our first spotting was a group of 6 giraffes, gently meandering a few feet from the road. We drove cautiously by them and snapped pictures.

Giraffes!

As we drove further into the park, we were lucky to notice a male lion resting no more than 20 feet from our truck. We alerted Wushira who quickly cut the engine so that we could observe the lion with the least disturbance. It was a breathtaking. He was so big and powerful, and fortunately not overly interested in us or our van. After several minutes he got up, and slowly sauntered away from us. We drove on.

We saw a range of antelope and dear type animals including impalas, hartebeest, bushdeer, Thomson’s gazelles, and eland.

Eland

As we came over one hill, we we stunned to find ourselves confronted by a large gang of water buffalo. The buffalo are stern animals. One simply stared us down, not moving an inch or looking away from our truck until we moved.

We passed through a wooded area, and a large group of baboons and blue monkeys came out to play. They wrestled with each other, swung from trees, yelled, chased, and posed for our cameras.

The “Big 5” animals in Africa are lion, water buffalo, elephant, leopard, and rhino. There were no wild elephants or leopards here in the Nairobi National park, so our last remaining hope for one of the Big 5 was a rhino. We noticed a couple other cars parking on another road in the distance, so we drove down to them and saw a group of 4 rhino off in the distance playing hide and seek behind the bushes and trees. We weren’t able to see them up close, but did get a good clear view of them and their fierce horns from the safety of our truck.

Of all the animals we saw, my favorite we definitely the zebras. Maybe it’s the graphic designer in me, but their bold style is spectacular. We crossed paths with two different large herds of zebra. They’re really beautiful animals, and I ran out the battery on my camera trying to capture a good video of them up close.

After the safari, we visited the Elephant Orphanage, which takes care of orphaned elephants found in the wild. They stay at this orphanage with round the clock care from a few months old to approximately 2.5-3 years old. When they’re ready, they are sent in groups back to the wild, where it will usually take almost 5 years to become accepted into an existing elephant family.

Baby elephant

Last stop was at a giraffe farm, where visitors can go up on a high porch and giraffes will come over and eat out of your hand. The giraffes were beautiful, and among the family was a baby giraffe, maybe 6 feet tall.

We ended the day with beers on the patio of our hotel overlooking the park where we glimpsed a few more giraffes and a couple ostriches running around as the sun went down. We enjoyed a great meal and called it a night.

I fell asleep easily, ready for an early flight out of Nairobi in the morning.

Over the past year, Undercurrent has been working with Millennium Promise (their brand new website was created by the stellar team at FreeAssociation), to help the non-profit organization figure out how they can best use the internet to share the incredible stories of their work, and inspire supporters around the world to play a meaningful role. My trip to Kenya was organized by Millennium Promise to show me and other supporters the results of the organization’s efforts.

The Millennium Villages Project is an ambitious initiative designed to show the world and its leaders how people can work together to lift themselves out of extreme poverty. It was envisioned by Jeffrey Sachs, a leading economist and head of The Earth Institute at Columbia University, and has been led by John McArthur, CEO of Millennium Promise. The project has 14 sites across sub-Saharan Africa, each with unique climate and environmental challenges. The project began in 2005, and since then has made tremendous progress towards eradicating extreme poverty in the areas where they work and accomplishing the Millennium Development Goalsset forth by Kofi Anaan and the UN back in 2000. The Millennium Villages Project is demonstrating an integrated model for tackling the challenges of extreme poverty; showing that it’s not enough to only focus on water or health resources or infrastructure or food or education. In order to catalyze lasting and sustainable change, we need to address them all together.Sauri, which is about 30 miles Northeast of Kisumu was one of the first Millennium Villages, and is a shining example of how successful this integrated model can be. In the short time since its inception, the project has dramatically increased maize yields (the primary agricultural crop in this area), lowered malnutrition among childred under the age of 2 from 9% to 2%, and established high levels of elementary school attendance.

Vincent, Clinical Health Officer

Our first stop was at a health clinic. It was run by a young man named Vincent who was the Chief Health Officer here. Vincent is not a full-fledged Doctor, but he effectively acts as one addressing the vast majority of major health issues in his local area. At this clinic, Vincent and his staff of nurses and community health workers treat about 8,000 people (out of approximately 65,000 total in Sauri). They have a pharmacy on site, health counseling for both children and parents, testing for HIV and other sexually transmitted diseases, and most vitally the ability to provide safe aided child-birth. Though the facility was modest, it was also clean and very well taken care of. Vincent beamed as he told us about the clinic and their work, justifiably proud of their role in the community.One of the most fascinating things he told us was about their efforts to prevent the spread of HIV from mother to baby. If they know that a pregnant mother is HIV positive, they now have the ability through a careful drug treatment program to ensure that the baby is HIV-free within several months after the birth. But achieving this success depends on being able to overcome deep rooted social stigmas about being HIV positive, being tested for it, and using formula instead of breast feeding the new baby to discourage the transmission during the baby’s infancy.

Our next stop was to visit an 18 year old named Gregory who had built and now runs his own drip-irrigation tomato greenhouse. With matching funds and materials provided by the Project, Gregory was able to build his own green house, set up a water collection and irrigation system, buy a full harvest of disease resistant tomato plant seeds, and with great effort and care, grow a full crop of tomato plants. Gregory can then sell the plants either at local market or take a public bus into Kisumu to sell them there. Tomatoes are a fairly lucrative crop, and if he keeps the plants healthy he could have as much as a 300% return on his original investment by the end of his first year.

After Gregory and his tomatoes, we visited a honey farm, where African Killer Bees (yes, they were actual Killer Bees) form hives and produce delicious organic honey. The honey farmers have formed a coop, and share the facilities and packaging of the refined product. The coop has given them stronger bargaining power and the opportunity to get their brand of honey certified with a national seal of approval.

School building with the alphabet painted on the side

Next stop was to visit one of the elementary schools in Sauri, which is run by a passionate and ambitious headmaster named Millicent. This inspiring school has its own lessons to teach struggling schools in the U.S. Millicent has created a club at the school for some of the older children, aged 10-15, called the 4K club. The 4K club runs a working farm at the school. They grow their own bananas, kale, and other vegetables which are used for the daily meals at the school. In addition they run a tree nursery that sells to people in the community. If a parent of one of the younger students buys a young eucalyptus sapling now, 10 years later it will be worth enough that it could be sold to pay for their child’s secondary education.

The school-run farm

A kitten in the school’s kitchen

The school has a computer room where the students take classes, and adults from the community can also pay to learn computer skills of their own. One recent student had flourished here and was now top of his class in secondary school, sure to go on to do bigger and better things with computers and digital technology.

Secondary education (the U.S. equivalent of High School) is prohibitively expensive here. Families have to pay approximately $500 per student per year. Only the children of the wealthiest families expect to be able to attend. For the rest, they must turn to a range of charitable alternatives, some from the government, some from philanthropic individuals and foundations, some from programs like the Millennium Villages Project. Even though scholarships do exist, they are hard to come by, and even the most promising minds are not guaranteed an opportunity to advance and pursue a higher education.

A small cafe/shop by the side of the road

As we drove between stops, I was continually surprised by how many people we saw everywhere. The landscape implied that we were in rural farmland. In the U.S. driving across western Pennsylvania, you’d hardly see anyone who wasn’t in a car. In Sauri there were people everywhere we went. The large and dense population is one of the biggest challenges here, as there simply aren’t enough resources to go around. In Vincent’s office at the clinic we saw a demographic breakdown of the local population on his wall. Over 40% of the population are under the age of 15. In the U.S., only 20% of the population are under the age of 15.Our last stop of the day was to visit a formerly-retired engineer named Luke who now runs a fish hatchery. On Luke’s farm, he and two co-workers have built an elaborate system of pools and water piping systems. Luke has a thriving business of raising baby catfish and tilapia, which he then sells to 200 different fish farmers in the area who raise them and sell them at market when they’ve grown.

Luke shows us a tilapia

Luke was clearly a savvy entrepreneur. He wore a dark suit with a colorful purple necktie. Earlier in the morning he had attended a school board meeting.

Luke shows us a Mobydick flower

Once Luke gets his newest pond operational, which will be lined with plastic to prevent losing any of the small hatchlings in the mud, Luke will have a highly efficient business that he expects to thrive for years to come, as the demand for fish remains high.We said our thanks and goodbyes and headed to the Kisumu airport to wait for our flight back to Nairobi.

The Millennium Villages Project model is clearly effective. Implemented successfully, it has the power to enable a community to develop the means to lift themselves out of extreme poverty and take the first step towards a better life for their families.

Digital communications technology, as we think of it in tech-savvy New York, does have a powerful potential role to play here. But, there is still a ways to go before the people in Sauri have reason to appreciate what being connected to millions of outsiders around the world through the internet might do for them. Rightfully so, they have more important things to think about on a daily basis.

I know that there is an immense interest and passion from millions of potential supporters elsewhere around the world. There are people who care deeply about the kind of work that is going on in the Millennium Villages Project. They’d like to help in every way possible: from learning, contributing their ideas, becoming advocates, and helping to raise funds. But, the voice of the people on the ground who are living this change and making this change for themselves and their communities remains muted at the global level. And their voice is the essential catalyst to unlock massive global participation. Digital communications technology has the power to amplify their voice such that it reaches an army of digitally empowered supporters and inspires them to take action.

Mankind has never in its history had a technology like the internet that has enabled groups of people – separated by time and place – to work together effectively to achieve common goals. And I passionately believe that we’d be failing humanity if we failed to use the opportunity created by the internet to solve the issues of global development and global health together as a digitally connected global society.

On the cab ride back to the airport, I paid closer attention to the scenery than I had when I arrived. Friday afternoons are busy in Nairobi, and the streets were crowded with both cars and people. We passed a long stretch where flowers and young trees, like at a nursery, were arranged row after row along side the road; I wasn’t sure whether they were selling them or planting them. We passed through Nairobi’s downtown which consists of a handful of relatively tall buildings, ranging from maybe 30 to 50 stories. Among the mostly foreign billboards, I was surprised to see a familiar Johnny Walker ad, advising me to “Keep Walking.”

People cross the road without regard to the number of lanes or intended speed of the drivers on it. Motorcycles frequently darted between cars, skipping ahead of the traffic. Riding on one motorcycle off on to the side of the road I saw a family: father driving, mother sitting behind, and toddler child up front in father’s lap. Vendors idled in between lanes in the more congested stretches selling bunches of bananas.

We were lucky to find that our flight out of Nairobi to Kisumu was delayed by a mere 15 minutes. Evidently, it’s not uncommon for domestic flights to be delayed by many hours (not all that different from the U.S. actually).

Flying from Nairobi to Kisumu

Kisumu is located on the eastern edge of Lake Victoria, one of the largest lakes in the world, and a beautiful sight as we landed with the sun setting over the water. Immediately on exiting the plane, the atmosphere felt entirely different. The airport hardly has any buildings to speak of. Clouds passed overhead, and the air was thick with a sweet smell of rain and dirt. The smell reminded me of wooded lakes I’ve visited in Maine.

It was the end of the work day as we drove from the rural airport into the center of town. We drove along side the lake front and passed a Golf Club. The cinderblock wall around its perimeter was painted yellow, and warned against putting up any unauthorized posters. The buildings in town were well occupied, with car dealerships, furniture stores, and other assorted lakefront-related businesses and warehouses. The industrial milieu reminded me of the parts of Brooklyn like Gowanus and East Bushwick that are still clinging to some character in spite of oncoming gentrification.

For dinner we drove about 1/2 hour out of the downtown to a friendly restaurant located right on Lake Victoria. It was too dark by the time we got there to really appreciate the view. (Being only a few miles south of the Equator, daylight hours run like clockwork here: 6am to 6pm.)

When we sat down I was briefly terrified to see that our table was covered in what looked to me like mosquitos. The last time I had applied bug repellent was early in the morning, and usually mosquitos treat me like a sweet and delicious blood buffet. I wasn’t looking forward to the bites and the added risk of Malaria I was about to face; to my relief, we were informed by one of the locals with us that these were actually a familial cousin of the mosquito who did not bite.

Dinner was a tastey buffet of curries, meat, and chicken, with rice and a flat bread somewhere in between a tortilla and Indian-style naan. I spoke with leaders from the local Millennium Villages team. Our host is the Director of the entire Sauri Millennium Village Project. Another team member was responsible for developing new businesses for the fledgling economy; one oversaw the elementary schools.

By the time we returned to the hotel, everyone was exhausted and eager to sleep. In my room, the staff had kindly set up the bed net for me, to prevent any real mosquitos from getting at me while I slept. These are the same simple bed nets that have more than cut Malaria infection by more than half in the areas where they’ve been distributed. I crawled under the net. The room was pitch black. I fell asleep.

I arrived in Kenya early in the morning, after 14 hours of flight time plus another 7 hours of time difference. On some level the long trip seemed an appropriate way to underscore how far Kenya is from my life in New York.

A driver was waiting for me after I passed through immigration, holding a sign with my name on it. As we drove from one side of Nairobi to the other I had trouble keeping my eyes open, exhausted from the flight. Between mini-naps I glimpsed bits and pieces of the city. We traveled on crowded highways, and took what elsewhere I would have assumed were detours on dirt roads.

There’s a lot of construction going on here. Occasionally the signs have a bit of Mandarin on them, evidence that Chinese industry is making as much investment here as any other foreign country (if not more). The buildings change quickly from guarded Monsanto factories to apartment high-rises to small makeshift kiosks with Coca-Cola logos painted on the side. One moment we were passing a new shopping mall that wouldn’t seem out of place in middle America, and the next we were passing a tiny town of homemade corrugated metal homes.

Along the highway in Nairobi

All along the road people were walking and sitting and socializing. I noticed that almost all of the roads, big and small, had well-worn pedestrian paths running beside them. If this were rural Denmark, or even Vermont, I’d guess that they were recently built by some progressive local Government to inspire more jogging or bike riding. Here in Kenya, the paths look more like they are the bi-product of a population with a lot more people than cars, and a cultural predilection for transportation by foot.

When we arrived at the hotel, we were greeted at a gate by a security guard who asked to check the trunk (presumably for hidden explosives). The hotel was beautiful. It felt new and handsomely designed with a subtle mix of global contemporary style along with a dash of local flavor.

Tribe Hotel, Nairobi

The hotel had a pool, a spa, a good restaurant, cocktails, and wifi; it was like any equivalent hotel in any other major global city. Except that this hotel did not feel part of the city. Guests didn’t come and go as they pleased, wondering out to explore the city around them. Locals didn’t meet up in the hotel lounge after work. This hotel felt more like a secluded oasis for international travelers who each came to Nairobi for reasons related to the interests of other people and companies thousands of miles away, and reasons largely unrelated to the individual lives of the people in the city around them.

Who are the people who devote countless hours to editing Wikipedia, producing videos for YouTube, running community authored blogs, participating in MMORPGs, writing, photographing, playing, … and on and on … ? And why do they do it? So much time. So much effort. And for what?

Why do they do this stuff? Well, as Jane McGonigal says in this talk about why people play games, it’s in order to 1) accomplish satisfying work, 2) get better at something, 3) spend time with people we like, and 4) to feel part of something bigger:newyorker.com/online/video/conference/2008/mcgonigal

Although I haven’t been blogging lately, I haven’t completely logged off the web. So, for the 4th year in a row (2007, 2008, 2009), here are a few of the blogs that brightened my blog reader during the past year. They aren’t all new, but they were all new to me. Looking back at previous years, most of the blogs I’ve listed have become go-to staples of my blog reading and in some cases even real-world friends and colleagues. Hopefully this year will be more of the same.

Tumblr is awesome. Many of my most enjoyable reads come from here. And I still wish there was a better way to consume it all. A few of the stand-outs:

thedailywh.at, The Daily What
Enough LOLs in one day to last a lifetime. This is where I get all my awesome videos to post to Facebook, Twitter, and IM around the office. Very good natured, and occasionally NSFW. It’s a little bit of a bridge from the nice normal surface of the internet down to the dark and smelly underbelly ruled by the likes of 4Chan.

thisisnthappiness.com, This Isn’t Happiness
Awesome, beautiful, inspiring, photography and other images. Often NSFW, but never graphic. Just one incredible image after another. Non-stop. Endless. Warning: you could get lost in here.

purple-diary.com, by Olivier Zahm, Purple Fashion Magazine
I’ve been a fan of the print edition of Purple Magazine for a couple years now. It’s known for being edgy and very sexy. This photography driven blog is an incredibly intimate glimpse into the surreal lives of the fashion industry elite and cutting edge art scene. Every night is a party. Everyone is sleeping with everyone else. And everything is being documented and published to the web. Plenty of NSFW content, but since it’s all black and white it’s art. 🙂

Fashion – mostly men’s fashion – has been the folder in my reader that has grown the most for me this year. In large part due to these trendsetters:

putthison.com, by Jesse Thorn and Adam Lisagor
Both of these fine fellows have lives beyond this blog, Jesse as the host of Sound of Young America and Adam as the video producer (and face) behind some of your favorite product demos. Put This On, however, focuses their sharp eye on the men’s fashion renaissance we’re seeing in most major metropolitan areas in the US and abroad. Watch their videos (hopefully many more to come in 2011), and subscribe. They’ll have you or your man looking dapper in no time.

mostexerent.tumblr.com, aka Brog? Not a Blog?
This super sharp cat spends his time in Hong Kong and Sydney, and is brilliantly representing the far Eastern point of view on dressing like a gentleman. I love this guy’s eye. Always classic. Always creative. Always reminding me that fashion should be fun. And it doesn’t hurt that he mixes in a healthy pinch of pretty ladies (usually dressed, and occasionally mildly NSFW).

thesigother.blogspot.com, by Marisa Zupan
Full disclosure: Marisa is a colleague of mine at Undercurrent. Nevertheless, this blog has one of the coolest, most beautiful, and well curated points of view of any fashion blog I’ve seen. Filled with inspiring recommendations, The Significant Other will surely point you in the right direction if you’re interested in upping your wardrobe game.

And from “the industry”…

edwardboches.com, Creativity Unbound by Edward Boches
As much or more so than anyone else I know, Edward has been a force for good in this industry over the past year. Working as Chief Innovation Officer at Mullen, Edward has been using his prolific blog to stir up and push along a lot of progressive thinking about how the advertising/marketing/digital world needs to evolve. Never afraid to challenge ideas, he remains a champion and vocal supporter of much needed change.

*Honorable Mentionwhatconsumesme.com, by Bud Caddell
Bud is a good friend and former work colleague of mine, and his blog has been mentioned here before. Yet, over the past year, particularly the past 6 months or so, he’s taken his blogging to a whole new level. Inspiring hundreds of his readers and virtual colleagues to collaborate with him in writing a book, and sparking a more intellectually challenging and sophisticated dialogue. After all, this digital stuff isn’t simple; it’s nice to have a place where it’s not treated as if it is.