Ivanka Trump, facing criticism about conflicts of interest as her father ascends to the White House, has separated her personal social-media messages from those of her lifestyle brand. The Ivanka Trump editorial team said in a message this week that the future first daughter will only be using her Instagram, Facebook and Twitter accounts for personal messages -- rather than brand-related news. Newly created IvankaTrumpHQ accounts will deliver content from her business, which spans women’s apparel, jewelry and footwear.

Her company drew flak after sending a “style alert” to journalists last week promoting a gold bracelet that Ivanka Trump wore during an interview on CBS Corp.’s “60 Minutes.” The piece was part of her jewelry collection.

“This is an unprecedented time for our company and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers,” Ivanka Trump’s editorial team said in a note posted to her website. “We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future.”

President-elect Donald Trump has said he will give control of his companies to his children, who are also part of his transition team. His daughter’s business previously raised questions in July when it tweeted a link to a dress sold at Macy’s, urging followers to “Shop Ivanka’s look” from her speech at the Republican National Convention.

Her latest personal tweet was about her son’s bake sale: “Don’t cut in 1/2 a recipe’s suggested amount of sugar when baking banana bread,” she wrote on Tuesday. “I did, and the result is not pretty!”