Goal Reports

Conversion Rate – The percentage of visits that result in the visitor completing one of your goals.

Reverse Goal Path – The navigation paths through your site that visitors take to arrive at each of your goals, and the number of conversions from each path.

This is a great way to discover popular paths through your site that lead to conversions. It can also give you ideas about how to improve. The example above shows that the first navigation path drove the most conversions – 96, or 15%.

Goal Value – The total revenue from goal conversions. Goal Value can be set for sales or non-sales goals.

For example, if 10% of email list signups result in a sale, and the average transaction value is $100, you can assign a Goal Value of $10 to email opt-ins (10% of $100).