Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter. Read the rest of this entry »

Within the online space, search has become more important than ever in generating visibility, but as online platforms continue to evolve at pace, what will the SEO landscape look like in 2012? Read the rest of this entry »