Previously as National Creative Director, Digital at Rediffusion YR, Karl created an environment to engage brands in online and offline conversations. Prior to this at Arc Worldwide / Leo Burnett he was Executive Creative Director – Digital with a mandate to leverage Web 2.0 and new media across big campaignable ideas. At Tribal DDB India, as National Creative Director, he successfully created brand demand leveraging the online space.

Karl has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific Adfest, Abby and AAAI, including the 1st Indian Cyber Shortlist at Cannes 2006 for Timesjobs, the 1st Indian Webby award for a simple and intuitive multilingual portal for Life Insurance Corporation of India, the 1st Bronze Cyber Lion at Cannes 2008 and India’s first Silver Pencil at the One Show Interactive 2009 for an Online campaign “highlighting what's important” for Luxor Highlighters.

Karl was on the Cannes Cyber Lions, ADFEST Cyber Lotus, Asia Interactive Awards, Abby Awards, Indian Digital Media Awards and Yahoo Uncannies Jury. A frequent speaker at industry conferences and management institutes, Karl has been profiled in and quoted by a wide variety of business and news media.

A true pioneer in the digital medium, Karl was awarded “Young communicator 2008” by Symbiosis Institute of Media and Communication, Pune for outstanding contribution in the field of media and communication in India.

Karl believes business model innovation, social innovation, channel integration and transmedia storytelling are no longer just interesting concepts for marketers to consider, but absolutely essential in creating effective communications strategies in the age of innovation

A passionate early adopter - and technology fanatic, Karl loves following people, communities, culture, behaviours, trends, patterns, platforms and technologies on Twitter, Facebook, Linkedin and various other social networks.