Charles Schwab Bus Commiserates With Over-Spenders In The Streets

Charles Schwab recently launched a mobile bandwagon in the streets of New York. The see-through truck appeared in different spots of the city between 13 and 14 June. The ‘Oh, Chuck! Truck’ invited passers-by to sit inside and confess their most regrettable purchase for a chance to win $10,000 in a Schwab brokerage account. The truck was fitted with glass windows and decorated with couches, armchairs, and a coffee table inside to resemble an office.

The mobile truck was part of the ‘Oh, Chuck! I Blew My Cash’ campaign that included a series of humorous videos on YouTube featuring the founder and chairman of the company, Charles Schwab.