micro-roasting factory

Italian translation: azienda per la micro-tostatura

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Micro- or small-batch roasting gives the coffee a richer, full-bodied flavor, Kyle McMullen said.
Using only grade one beans, consistent in size, shape and color, the process involves a small roaster instead of the gigantic ones favored by most coffee market kings.
"More personal care goes into small-batch roasting and we have since hired somebody to roast for us -- a roast master," Kyle McMullen said.
"Roasting coffee is an art -- it is not something where you can put the beans in, walk away and set a timer. You have to know where the coffee was five minutes ago and where it will be in another five minutes."
Once the roasting process in complete, the McMullens rush to get Their product, Newhall Coffee, to its consumers.
"We deliver within 24 to 48 hours after it is roasted," Mitch McMullen said. "To keep the coffee at a high standard we don't like to overstock our product."
Unlike wine, coffee loses its flavor and can become stale the longer it sits around. That can jeopardize the specialized flavor of such Newhall Coffee faves as pumpkin spice and vanilla nut, Kyle McMullen said.

Micro- or small-batch roasting gives the coffee a richer, full-bodied flavor, Kyle McMullen said.
Using only grade one beans, consistent in size, shape and color, the process involves a small roaster instead of the gigantic ones favored by most coffee market kings.
"More personal care goes into small-batch roasting and we have since hired somebody to roast for us -- a roast master," Kyle McMullen said.
"Roasting coffee is an art -- it is not something where you can put the beans in, walk away and set a timer. You have to know where the coffee was five minutes ago and where it will be in another five minutes."
Once the roasting process in complete, the McMullens rush to get Their product, Newhall Coffee, to its consumers.
"We deliver within 24 to 48 hours after it is roasted," Mitch McMullen said. "To keep the coffee at a high standard we don't like to overstock our product."
Unlike wine, coffee loses its flavor and can become stale the longer it sits around. That can jeopardize the specialized flavor of such Newhall Coffee faves as pumpkin spice and vanilla nut, Kyle McMullen said.