Facebook to help small businesses go global

The social media behemoth will also be releasing new webinars and a handbook on international marketing techniquesETBrandEquity | Updated: September 09, 2016, 12:40 IST

Image for representation purpose only. (Picture credits: ThinkStock)Businesses can now use a new feature in the Lookalike Audiences tool on Facebook to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

With this new feature any business who wants to increase installs of app, increase engagement in app or increase conversion on site can now target people worldwide or in a specific region. Facebook will then deliver ads to selected regions and then optimize delivery to the countries with the greatest return.

Facebook will also be releasing new webinars and a handbook on international marketing techniques to help businesses optimize global campaign strategy.

Out of Facebook's total 1.6 billion plus users, more than one billion users are connected to a business in another country. This move is said to help the 45 million plus small businesses that actively use Facebook Pages because they're free, easy to use, and they immediately give businesses a digital (and mobile) strategy.

Commenting on the new development, Facebook's COO, Sheryl Sandberg posted, "Small businesses power economic growth around the world. On Facebook, more than 1 billion people are connected to a small business in another country. As technology brings the world closer, it can also help businesses grow - so that small businesses can become large, and local businesses can become global."