Meet Hexapillar: Target’s Exclusive Robotic Gift Card

Innovation First and Target teamed up to create a one-of-a-kind Hexapillar gift card. Innovation First Labs President, Chris Troyak, spoke with editors from the online magazine, A Bullseye View, to talk details about the joint venture. Read on to learn more!

If you have a hard time wrapping your head around exactly what is Target’s latest card-meets-toy, it’s probably because you’ve never seen anything like it before.

An impressive addition to Target’s 2,000+ gift card archive, the Hexapillar gift card is a curiously crawly robotic caterpillar that does more than just crawl—it flies. The gift card/bug is a creative collaboration between the design teams at Target and HEXBUG, which specializes in micro robotic creatures (they even won the renowned Specialty Toy of the Year award at the 2012 Toy of The Year Awards!).

Derived from the HEXBUG Nano—the tiny autonomous robotic critter that behaves like a real bug—the Hexapillar features a caterpillar that transforms into a butterfly. Two gifts in one? We’ll take it! The one-of-a-kind gift card launched in stores last week and can be found in the stationery, toys and electronics department until the end of the year.

Founded on the belief that innovation is necessary very early in the design process to produce simple and elegant product designs, the HEXBUG robot family is the brainchild of Innovation First Labs, a leader of robotic toys. To get the full scoop on the one-of-a-kind Hexapillar card, we caught up with Innovation First Labs President Chris Troyak to talk details.