Behind the Dazzling Smile: Toxic Ingredients in Your Toothpaste, describes how the quality of “natural” toothpastes varies significantly between brands, and how these oral care products commonly include nonessential ingredients that may be harmful to your health. Dangerous endocrine disruptors, inflammatory agents, and carcinogens are found in many popular toothpastes, and some even marketed as “natural.”

Behind the Dazzling Smile will help consumers understand potential risks of common toothpaste ingredients. The accompanying toothpaste scorecard is an easy to use shopping guide highlighting some of the best toothpaste brands, many of which contain organic ingredients.