One Touch Video Chat and BlueRush- Power of Video for Mortgage Loan Growth

One Touch Video Chat and BlueRush- Power of Video for Mortgage Loan Growth

Power of Video for Mortgage Loan Growth

TORONTO, March 30, 2018 (GLOBE NEWSWIRE) — BlueRush Media Group Corp. (“BlueRush” or the “Company”) (TSXV:BTV) is pleased to announce that it has partnered with One Touch Video Chat to deliver a webinar (April 4th 2 PM EST) on the importance of video in converting online mortgages. 48% of mortgage buyers value customer experience over mortgage rate when selecting a lender, marking a critical shift in the industry (PwC 2015). The 60-minute webinar will focus on how video can provide an elevated mortgage experience, and ensure buyers move through the sales funnel from initial interest to final purchase.

BlueRush’s software as a service (SaaS) platform, IndiVideo, creates Interactive Personalized Videos that have shown to engage and convert viewers at a higher rate than static content. Learn more at www.bluerush.com

One Touch Video Chat’s platform as a service (PaaS) provides everything needed in the video chat journey. They allow companies to connect with today’s digital customer to provide convenience and increase customer experience. Learn more at www.otvideochat.com

Experience has demonstrated that video enables mortgage lenders to lower their cost per sale, increase NPS scores, and boost new mortgage business by providing an educational, friendly, and convenient user experience. In tandem, these video products work to expedite the mortgage buyer’s journey and can potentially generate more revenue.

The Company, through its wholly-owned subsidiary, BlueRush Digital Media Corp., offers a SaaS-based content engagement platform, called DigitalReach, which bridges marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution and tracking of content to ensure complete control over what is sent and to whom. BlueRush has also launched IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide AI-driven video content in an easy to understand, entertaining, and compelling manner. The Company’s products improve marketing and sales performance and generate greater client satisfaction and loyalty.

The Company is publicly listed on the TSXV trading under the symbol “BTV”.