We are gamifying fitness by harnessing the feelings of accomplishment, confidence, and camaraderie that come from being part of a team, and the excitement felt when working together to achieve a common goal. Our 'murderously fun' workouts channel the nostalgia of adolescence by modeling our unique, competitive, partner- and team-based workouts after such childhood favorites as Dodgeball and Capture the Flag, or even dorm room-inspired games like Flip Cup.