Here are some of the benefits I see to having a company like NVidia do this.

1. B/C this is a side business for Nvidia, they can roll out slowly, work out kinks, and assess. They don't need to have it be an immediate success or risk going under, unlike Onlive. Nor do they have to deploy this everywhere at once to make good on their investment. They can roll out slowly and make adjustments, or even can the whole thing if it's not going well, and it won't have a huge impact on their bottom line.

2. Nvidia makes one of the key components itself, the graphics chip, so it saves on overhead there, and can even design a custom chip to handle this specific kind of processing.

3. This dovetails nicely with Nvidia's Project Sheild, since that device has controllers built in. Streaming to that device would remove it's big negative: lack of software content.

The big problem I see is that most devices with the right controllers for PC games (mouse & keyboard or gamepad) also have native graphics hardware and can run games natively, denecessiting the need for this service. Tablets and phones, where this would make the most sense, lack the controllers to run most PC games.

Live long, and prosper.

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