Branded Video Views Dip After Marked Rise

Electronics brands dominate video viewership

Branded videos skyrocketed in viewership worldwide between the end of 2012 and 2013, according to data from video analytics platform Visible Measures.

In Q3 2012, Visible Measures reported, nearly 1.1 billion views of branded video ads directed to English-speaking audiences were recorded, all of which were user-initiated. In Q4 of that year, the number shot up to more than 1.78 billion.

User-initiated views of branded video ads continued to rise through Q2 2013 and dipped slightly in Q3 of last year to around 1.71 billion.