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Inspired by Cairncross's most recent Economist survey, this bold book argues that we've grossly underestimated the power of the Internet to change the way companies behave. We stand at the brink of a period of fundamental organizational change from which will emerge a new type of company--one that will require a new set of leadership and management skills to run it. The Company of the Future asserts that managers and their companies must embrace and exploit the very technologies that have upended their jobs and their businesses. They must look inside--improving the relationships among managers and employees--before they can realize the enormous potential that new technologies hold for enabling collaboration with customers, suppliers, and partners. And they must learn to wed technological and human skills in ways that enable effective talent management and customer-relationship building, fast and flexible decision making, and open, credible communications among all partners. Setting the new agenda for managerial success, this insightful guide will help managers anticipate and master the challenges ahead in our networked world.

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In this elaboration of her survey of telecommunications for The Economist (9/95), Cairncross argues that the advances now underway in communications, especially in telecommunications, will effectively eliminate distance as a perceptible concept from our lives. This "death of distance," a determinant of the cost of communications, will become the single most important economic force to reshape society over the next half century. Like the inventions of electricity and the internal combustion engine, the myriad new means and the sheer speed and availability of communications will have far-reaching social and cultural consequences as well as more obvious economic impacts. In ways dimly imaginable, communications technology will transform decisions about home and work; notions of national borders; the institutions of education and government; patterns of trade; and the health care and transportation industries among others.

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