Understanding Millennials Needs In Hospitality Apps

Many hotel brands have put out their own apps, trying to reach Millennials, but this doesn’t mean they will trust it.

We decided to figure out what is going on and tested 13 hotel app features. The goal was to discover which features they find attractive, and which ones they find irrelevant or frustrating. Our target were American Millennials from 25-35 years of age, both Android and iOS users.

It turned out that Millennials perceived that hotel content are untrustworthy.

We will share our study findings about what motivate modern travelers to actually use your app. Understanding the evolving Millennial mind, will help you define a mobile experience that everyone can trust and enjoy.

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Participants

Denisse Gutierrez

UX Researcher

Diana Arvayo

UX Reseacher

Join our UX team on February 28, to learn about How Loyalty Programs Can Leverage New Trends in Corporate Travel

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Understanding Millennials Needs In Hospitality Apps

Many hotel brands have put out their own apps, trying to reach Millennials, but this doesn’t mean they will trust it.

We decided to figure out what is going on and tested 13 hotel app features. The goal was to discover which features they find attractive, and which ones they find irrelevant or frustrating. Our target were American Millennials from 25-35 years of age, both Android and iOS users.

It turned out that Millennials perceived that hotel content are untrustworthy.

We will share our study findings about what motivate modern travelers to actually use your app. Understanding the evolving Millennial mind, will help you define a mobile experience that everyone can trust and enjoy.