The same spokesperson said the collection is “made for those that believe it’s always summer somewhere in the world”.

Earlier in the year the brand teamed up with the Old Truman Brewery to create a pop-up shop and skate space in east London. It also partnered with Brixton-based woodworker Satta Skates to produce a limited edition skateboard.

The AW14 collection From Surf Liquor will launch in August. Prices are expected to fall between £30 for t-shirts and £70 for jackets.

The label’s online store will carry the full line, alongside French lifestyle store By Walski, in Shoreditch.