"all else is medieval" metlife renters insurance campaign

IDEA: Your landlord may seem careless or "too busy" to help when you need them most. That's because they care about their property, not yours. MetLife is in your corner every step of the way, and all else is medieval.

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The "Conversations with Thy Landlord" spot will kick off the "All Else is Medieval" campaign.

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This spot will head the microsite, and act as an incentive to get people involved by tweeting the Land Lord.

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Users can live tweet the Land Lord, share stories, experiences, and trade words with the medieval miser himself.