SeaWorld Orlando kicks off its "Epic Voyage" campaign in New York City. Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations ... Facebook Twitter Pinterest

SeaWorld Orlando kicks off its "Epic Voyage" campaign in New York City. Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations and key landmarks. (PRNewsFoto/SeaWorld Orlando)

ORLANDO, Fla., Jan. 18, 2013 /PRNewswire/ -- SeaWorld Orlando kicks off its "Epic Voyage" campaign in New York City to launch Antarctica: Empire of the Penguin, the park's all-new, largest-ever attraction opening this spring. The campaign includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction's thrilling and chilling adventure in ways as amazing as the continent itself.

Antarctica: Empire of the Penguin will transport families into a rarely seen, icy world. They'll feel the majestic grandeur of the South Pole and see it through the penguins' eyes on an exhilarating, first-of-its-kind family ride. They'll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins' icy world. It's a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando.

Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations and key landmarks.

SeaWorld's made sure everyone can follow the freeze with an all-new mobile app that allows fans the world over to put themselves in the action ... plus interactive elements to share with friends. From behind-the-scenes teaser videos and tour details to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage sweepstakes. Two lucky families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. This amazing vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, tickets to SeaWorld and Aquatica in Orlando, and more. The app -- SeaWorld's Antarctica -- is available for download today on iPhone/iPad; coming soon for Android devices.

"Since Antarctica: Empire of the Penguin was announced in November 2011, we've been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill," said Vice President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni Caracciolo.