Nickelodeon outlines five steps to a successful 2014

Nickelodeon and Viacom Consumer Products revealed the five steps that will help them achieve success this year at its annual upfront presentation and cocktail event.

The event, held on March 18th at Cargo Hall in Melbourne, welcomed over 200 guests from the Australian and New Zealand toy and licensing industry and showcased NVCP’s property portfolio.

“First, we'll grow our preschool market share by not only continuing to invest and invigorate Dora the Explorer, but also by launching Paw Patrol and other IP in our pipeline," said Mark Kingston, general manager and senior vice president, Nickelodeon and Viacom Consumer Products Europe, Russia, Middle East, Africa, Australia and New Zealand.

“Our partnerships are integral to the success of our business," said Ben Richardson, senior vice president and general manager of MTV and Nickelodeon ANZ

"Here in Australia and New Zealand, we have over 4.1 million touch points via TV, online and live events and our job is to leverage and build on these touch points in order to maximise our portfolio and grow our business.

Kingston added: “Nickelodeon has momentum, a dynamic plan, and – most of all – really exciting, and merchandisable content.

"Now more than ever, our networks and consumer products operations are in an enviable place around the globe and we have a great team, exciting properties and are aligned across our global brands and businesses.”