The series’ focus is to show and tell the entire story of North American elderberry, from its history of use to new research. Topics include how its grown and cultivated, how it is processed, the ElderPure brand story, fingerprint analysis, standardization of biomarkers, Tru-ID testing for authenticity, sustainability, human research substantiating its benefits and more.

“This deep dive educational series is for industry (brand partners and stakeholders), retailers and interested consumers,” Bennett explained. “Each video is approximately only two to three minutes each, making it ‘bite size,’ so we are not asking for a huge time commitment from anyone who is interested in viewing. Long-form videos no longer get the job of education done today — people would rather watch a short video to obtain the knowledge they seek.”

Bennett added that brand partners can use it advantageously to gain marketing presence and substantiate their ElderPure-containing products. More videos will continue to be added. “And we are happy to partner with current and future customers to create new, compelling video content,” he added.

Bennett explained that INS Farms’ mission is not to just be a leader in producing and supplying premium-quality elderberry ingredients but also to be in the forefront of continued education, innovation and research.

INS Farms is a supplier of pure elderberry ingredients and distributes other premium quality berry ingredients. They are the largest grower, processor and supplier of Black elderberry in North America. They are vertically integrated farm-to-table company located in Missouri. They own a processing center that performs juicing, concentrating, drying and cold storage, for a wide variety of consumer product applications. For more information, visit www.qualityelderberry.com.