Hennessy tempts Ridley Scott back to advertising following 15-year hiatus

Hennessy tempt Ridley Scott back to advertising following 15-year hiatus

French cognac brand Hennessy has scored a major coup after tempting renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign – the first to be overseen by the renowned director in 15 years.

Ridley, best known for his Alien franchise and sci-fi epic Bladerunner, will partner with Hennessy for a number of commercials for its X.O cognac. These will premiere in February 2019 and promise a surreal CGI experience to visualise taste.

Scott commented: “I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region.

“I loved partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it's entertainment.”