Paper packaging is a versatile way of packaging that makes use of paper for sustainable transportation and protection of goods. Paper is 100% recyclable, compostable, and biodegradable, as it is manufactured from the natural fibers of bleached and unbleached cellulose, or from recycled paper. Paper and board packaging is a more eco-friendly alternative to plastic-based packaging. Paper packaging material is light in weight, strong, and easily customizable for aesthetics, which poses as an additional advantage, inclined to customer preference.

Environment friendly nature of paper, low cost compared to alternatives and scrutiny from governments, public, NGOs, and media regarding waste generation are the major drivers fueling market growth. Companies taking an environmental stand have observed a better public profile than their counterparts, which helps in the direct translation of company health.

The major challenges faced by the market is the inability of paper in packaging of very heavy materials, resulting in the industry being overpowered by the polymers and metal packaging industries. Furthermore, deforestation to acquire raw material and the release of dioxins during paper production cause environmental concerns, in turn hindering growth of the paper packaging market.

Paper Packaging Market Taxonomy

On basis of product type

Corrugated Containers

Paperboard Cartons

Paper bags and Sacks

Flexible

Others

On basis of grade

Solid Bleached Surface

Coated Recycled Board

Uncoated Recycled Board

On basis of end-user

Food

Beverages

Cosmetics & Personal Care

Medical

Others

Corrugated containers are primarily used as tertiary packing, which is removed by retailers before sale. Owing to the higher degree of strength from the layered paper packaging structure, corrugated containers are used to carry heavy goods such as electronics or multiple packages in the same container. Cartons, on the other hand, are lightweight materials used for packaging single items. Paper bags are made from a single layer of paper and are used for light duty applications such as grocery packaging.

Solid bleached surface is a bleached chemical board with a mineral or synthetic coating for printing purposes. It is used in high-end packaging, pharmaceuticals, and food packaging, where aroma and flavor retention are essential. Coated recycled paperboard is produced from 100% recycled material and is coated with a kaolin layer for product description printing, these are used for cereal boxes, soaps and detergents, and paper goods packaging. Uncoated recycled paperboard is also produced from 100% recycled material and is used for shoeboxes, composite cans, and fiber drums.

Largest end-user industry of paper packaging is the food industry. Moreover, with population in emerging economies such as China and India getting richer, the demand for packaged goods increases, in turn driving growth of the packaging industry.

Market Outlook

Asia Pacific is the fastest growing market with increase in demand for food, beverages, pharmaceuticals, and personal healthcare products. Increased consumer awareness in this region, has resulted in a shift towards paper packaging. The demand for paper pulp is also increasing in this region. Japan is the largest packaging market in Asia, however, increase in consumption tax has decelerated its growth.

North America is a market leader in paper packaging and recycles up to 70% of its used paper, according to the US Forest and Paper Association. Around 35% of the feed for new paper was from recycled paper. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union, with Scandinavian countries particularly adept.

Latin America has witnessed growing investments in hardwood pulp, which is used as a feedstock for paper. Brazil is a major market, however, environmental and labor regulations are expected to restrict growth as the market matures. Moreover, the logging industry is the largest industrial employer in Latin America, with Amazon forests as the source.

The Middle East has one of the largest per capita incomes in the world, hence the population has high disposable incomes, which has resulted in high consumption rates, in turn driving the packaging industry growth in this region. Whereas, Africa is expected to experience growth in the near future.

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Primary Research (Trade Surveys and Experts Interviews)

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Proprietor Data Analytics Model

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Micro-economic indicators

Macro-economic indicators

Environmental indicators

Socio-political indicators

Technology indicators

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