In the Smartphone Race, Money Talks for Samsung

In the smartphone business, following the money leads right to Samsung Electronics Co.

Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year.

In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple's...