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"I wanted to open this up to real women, rather than just those of a certain size who have spent hours in hair and make-up or had their images airbrushed. The clothes will be worn by everyday women, beautiful women."

Sheryl's store stocks clothes for all sizes, tastes and styles and she says she doesn't want to pigeon hole anyone through the stock she brings in.

Sheryl added: "The models will be expected to take photos in many different outfits so I want to see their best poses and how they can wear the clothes."

Those entering should be over 16 years of age and should send a photo of them modelling an outfit to Sheryl on Facebook HERE or email to visiternews@southportvisiter.co.uk.