Centiva turns up the color with BRITES

[Florence, Ala.] Centiva, based here, has introduced BRITES, a collection of four eye-popping bright and three black-light responsive fluorescent 36x36 vinyl tiles with a 20 year commercial warranty.

Available in colorations like Shock Me Pink, Dazzlberry and Ablaze, BRITES is the result of combining special effect pigments with Centiva’s handcrafted approach, said Leigh Przyborski, creative director of brand and design, Centiva. According to the company, no two BRITES tiles are alike.

“We reached deeply into the heart of color pulling out hues that stir emotion and excitement,” said Przyborski. “BRITES speaks to the edgy side of color, equipping designers and specifiers with another set of Centiva products to tell design stories.”

Centiva has also launched a website dedicated to BRITES, Centiva.com/brites/, to stimulate designer desire for brighter colors.

“Our products span the design spectrum from minimal and sophisticated to dramatic and thought provoking,” said Thomas Trissl, president, Centiva. “We look for customer needs that we see on the distant horizon and design products to anticipate those needs.”