Boston Market ads offer guarantee

Published on October 07, 1997.

Boston Market, Golden, Colo., launches a "new and improved" twice-marinated rotisserie chicken in stores Oct. 10 backed by a guarantee to replace it with another entree if a customer isn't satisfied. A supporting TV spot, from Suissa Miller, Los Angeles, breaks on network TV Oct. 13 and will run for five weeks. Spending is estimated at $7 million to $10 million.