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Re-branding of “Washington Mutual” into “WaMu” should have serious reasons. One of the reasons perhaps could be that most of the bank’s mortgage clients (who “no qualifying: OK, no credit history: OK, bankruptcy: OK”) could hardly read and pronounce “Washington Mutual” in English. The word “WaMu” of course is easier to read and remember.

The next logical step will be to do re-branding into “WM”:

WaMu logo transformation

Logo shrinkage follows the bank financial situation (check out the ticker symbol – they are actually traded as “WM”):