The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google's and other search engines guidelines. Other SEO's don't care about Google's guidelines as much and do what's called "black hat SEO". Far too often though, black hat SEO is confused with the hacking of sites and the use of other tactics not outside the laws of Google but the laws of our lands. Continue Reading

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More than 20 votes on a great post about a controversial topic and not a single comment here? C'mon, folks, live a little! :)
I love this statement by Yoast: "Some seem to think that it's all of 'us' (SEOs) against 'them' (Google). I wholeheartedly disagree."
Here's another good one: "I'm not policing the web. Neither is Google. Google is trying to maintain a set of rules within its own index. It has all the rights in the world to do that."
I think these points have a lot of merit and I wholeheartedly agree with them both. As upset as I am about "keyword (not provided)", I don't think it's right to demonize Google for setting up rules for its own index - if it doesn't seem to apply them consistently across the board, I think the SEO community plays a valuable role in alerting them to this fact in order to help them do better.