For the past few days, Mitt Romney’s official Facebook page has been sporting a new look. There was the cover photo of the Republican presidential nominee giving an inspirational speech in the rain. But what really made the look, was the tagline that spanned across the cover photo: Clear Eyes. Full Hearts. Can’t Lose!

Sound familiar?

It should, as that is the slogan of the popular TV show Friday Night Lights.

“I was not thrilled when I saw that you plagiarized this expression to support your campaign by using it on posters, your Facebook page and as part of your stump speeches,” he wrote. “Your use of the expression falsely and inappropriately associates ‘Friday Night Lights’ with the Romney/Ryan campaign.”

The slogan was linked with the campaign as early as Oct. 2, when Josh Romney, one of Romney’s five sons, tweeted a photo of his parents with the slogan printed a poster in the background.

Few days later came an email from Ann Romney with part of the slogan as the subject line, “Clear Eyes. Full Hearts.”

Screenshot of the email sent out on behalf of Ann Romney. (Jana Kasperkevic/Houston Chronicle)

However, not everyone connected with Friday Night Lights disagrees with Romney’s politics. Buzz Bissinger, the author of the non fiction book Friday Night Lights, recently wrote a piece for The Daily Beast explaining why, as a lifelong Democrat, he was now voting for Romney.