Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

Lottery tickets are a popular gift to give to adults during the holiday season, but the majority of givers buy scratch tickets. The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

While scratch-off sales were up 13% year-over-year, the gains were coming from the higher price point games. IGT and the Hoosier Lottery leveraged the Six Pillars of Success to attract new and lapsed players and reverse declines in lower priced games maintaining overall profitability.

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