Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this feature.

As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?

If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is up to scratch.

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.

Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Both have influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.

Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy?

Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations.
But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one?

In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry's "undercover" tools, here are six lesser-known tools to power your content marketing.

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience?

This month's Brighton SEO delegates all hoped for Google's Gary Illyes to enlighten them on the major talking points in search this year, and they weren't disappointed. Here's what Illyes had to say about one of the hottest subjects of the search industry this year - Google "Fred".

While Bing only has 5% of the desktop search engine market share worldwide to Google's 87%, it is undeniably still a key player in the search engine rivalry contest and it has many enviable features. So what does Bing do better than Google?

In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications.

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.