Sales Manager. I oversee the entire store, helping sales reps, helping customers by doing all I can to earn their business.

2. Tell us about the products you sell (or service.)

All new Toyotas and a large number of pre-owned, certified Toyotas. We have 126 new Toyotas in our inventory and 20 pre-owned Toyotas and other brands in stock.

3. What do you like best about your job?

Having negotiation-free pure pricing here makes for a more enjoyable and satisfying car-selling experience. It’s the number one reason I’m here. Pure-pricing means you get the best price for the vehicle right up front. We are trying to make car-buying more fun that doesn’t take hours to get to the right price.

4. What is the most challenging part of your job?

The challenge is giving Fall River the right dealership experience it deserves. I’m making sure of that; I was born and raised in Fall River, and I speak Portuguese.

5. If you could have any job in the auto industry, what would it be?

This is the highest you can get before becoming owner. I’m happy right where I am.

6. What advice would you give to someone who wants to enter the industry?

My hard work paid off. I started with Toyota detailing cars, became used car manager, then sales rep then sales manager. With hard work you can reach any goal.