About Us

Beauty. Beyond. Thirty.

We are fighting the aging process every step of the way. We are passionate about beauty, health and fitness and giving women the knowledge to look and feel fabulous beyond the age of thirty.

There’s a growing movement in our culture for us to accept ourselves as we are, fat and all, wrinkles and every imperfection. And while loving yourself right where you are is an important lesson to follow, we embrace the journey to strive to be a better version of ourselves every day. It’s not a bad thing to love the way you look; to have a better ass than you did when you were 24; to run a faster mile than you ever have; or to know undoubtedly that you appear seven years younger than you actually are. Feeling sexy. Looking fantastic. Being your best you. These are attributes we hold dear.

We hope you will browse our many articles, videos and product reviews. The contributors to this site are passionate about beauty and enthusiastic about living the second half of their lives with a commitment to looking and feeling better everyday.