Home»News»Iconic homeware brand shoots short film amongst the historic streets of Shrewsbury.

Iconic homeware brand shoots short film amongst the historic streets of Shrewsbury.

Tue, 15th Sep 2015 11:40am

Newgate, the homeware brand renowned for its iconic, design-led clocks as sold in Liberty, Harrods and Conran's, have unveiled a short film to coincide with the launch of their new unisex watch collection, and Shrewsbury's historic town centre is the star of the show. Picture perfect Shrewsbury provided a wealth of visually stunning backdrops for director and cinematographer Robbie Meade of Mount Creative to choose from when shooting. Robbie said: "The challenge was in deciding which bits to cut. We ended up with so many great shots it was a real challenge editing it down".

Soaring orchestral music and beautiful sequences of imagery make the short film feel more like a trailer for the latest British blockbuster, with a tale of secrets, spies and espionage woven around the brands collection of 49 distinctive watches, all unfolding against the local town's atmospheric backdrop.

"Newgate have always been champions of our Great British design heritage" explains Newgate's founding director Jim Read, "The location of Shrewsbury really lends that atmosphere of vintage nostalgia to the film - you just feel it's quirky, medieval streets have so many stories to tell".

Amongst the vignettes instantly recognisable in the short film are St Alkmunds Place, Porthill suspension bridge, and the Dingle, the formal floral masterpiece created by world renowned gardener Percy Thrower. Whilst some of the most striking sequences in the film took advantage of the stunning setting of the Quarry Park where long sweeping shots capturing the elegance of the town's largest green space.

The male lead in the brand film, Phil Leaman, who has modelled on the catwalks of New York and Milan for Men's Fashion Weeks, also has links to the Town of Flowers having grown up a short distance away in Guilsfield, Powys, and attended school in Welshpool. He said: "It's great to be able to work with a big company that has kept its headquarters within Shropshire".

The short film can be viewed on the Newgate website, where founder Jim Read hopes it will serve as an introduction to the brands new venture into the fashion accessory arena. "We are making great, design-led products, and our short film is a chance to showcase that product, along with creating a beautiful piece of film in its own right. We love the fact we also get to show off the very best of Shrewsbury whilst doing this.'