July 16, 2013

When you put content online, you have the opportunity to get traffic month after month and year after year. How green. What a great investment in time. Here’s an example of how that just happened.

Sep 2011

I wrote 9/13: prepare your disaster recovery plan now just after the 10th anniversary of 9/11. That decision was strategic: timely content is more likely to get read. For instance, a post about Valentines Day won’t have much appeal in the middle of summer but can have an audience each year around February 14th.

The 9/13 post got traffic with a spike around the annual anniversary of 9/11. This week is different. I didn’t use any techniques to boost traffic. Maybe the recent storms boosted interested in planning for disasters.

This Week

This graph shows that mere days ago, traffic jumped drastically because of the 9/13 post.
The scaling makes the baseline traffic look lousy. That isn’t the case but does show how much of a change took place.

Only #2 was written this year. That doesn’t matter. Each visitor can read other posts or subscribe to receive updates. Getting quality traffic leads to opportunities and improves credibility with search engines for your other content too.

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About

We're all in marketing and need help to improve. Since 2007, Promod Sharma ("pro-MODE"), actuary to the wealthy, has shared what he's learned here.

Promod doesn't sell any marketing-related services. He's spent his entire career in the universe of life & health insurance. Through Taxevity, he assesses and addresses neglected insurance needs in Toronto, Ontario.