On April 24, I had a great conversation with Sam Smith, the Chief Architect for Sigstr, a fast-growing SaaS platform for email signature marketing. Sigstr’s infrastructure is hosted and managed on AWS and secured by Threat Stack. Every day, Sigstr consumes and processes employee contact information from HRIS systems, customer information from marketing automation platforms, and email behavior data — which makes cloud security and data privacy key concerns for both Sigstr and its customers.

Sam’s team is a great model of how to make security a top business differentiator and sales driver. Since many of Sigstr’s customers are enterprise companies with significant risk concerns, the team has consistently been responsive to questions such as:

“We really appreciate Threat Stack’s great customer support and its Oversight team. Threat Stack takes feedback seriously and ensures that the customer’s voice is always heard. At HelloSign we are committed to making our users awesome, and we were pleased to see that Threat Stack shares the same belief.” — Raaghav Srinivasan, Security Engineer at HelloSign

This series explores how good UI design plays a key role in keeping users secure by making them more inclined to trust and use their cloud security systems. In Part 1 and Part 2, we examined the onboarding process and the visual design of Threat Stack’s Cloud Security Platform™. Here, in Part 3, we’ll look at an unsung hero of UX design — front-end performance — and its impact on the UI’s responsiveness to user interactions.

A fancy floor mop sits in my closet. It’s a Swiffer WetJet, and with one look you can see that its designers prioritized good user experience (UX). The weight, shape, and built-in spray nozzle make cleaning the floor easy, convenient, and — dare I say — almost fun. Before I got it, I had a regular old mop, which was messy, inconvenient, and a hassle to use. My new mop leaves its closet at least 3 times a week; the old one was lucky if it saw the light of day once a month.