Event Details

Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as processes for auditing and improving digital technologies. By the end of the workshop, you will be able to reverse engineer the persuasive design strategies driving the world’s most successful websites, social media, and mobile apps.

Our training is science based, but offers simple and effective principles that work, with clear visual examples and hands-on exercises that will not only reinforce your learning but also your ability to apply them.

Whereas our foundational workshop teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into winning design patterns, called ‘psychological architectures’. By the end of the workshop, you will understand popular psychological architectures, such as gamification, landing pages, shaping/habit loops, feedback loops, stages of change, and many others.

Prerequisite: This workshop is only available to people who have already completed one of our foundational workshop on digital psychology. If this is your first time studying with AlterSpark, we recommend taking P2 and A1 back-to-back.

Register for the 3rd day only? If you've already completed P2 or our 1-day crash course, contact us to obtain your access code to register for this workshop. Email info@alterspark.com.

“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages

“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications

Limited class size

We keep our class size small, to ensure that you enjoy a great learning environment. Since our classes are limited, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.

YWCA
535 Hornby Street
Vancouver,
BC V6C 2E8
Canada

Organizer

I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.

As a teacher I’ve trained well over 1,600 professionals from 1200 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.

Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.

We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.

Need an alternative payment method?

We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.