Event Partners

Music 4.5: Music & Sport

29 April 2014, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL

Music & Sports – united moments of joy need new revenue streams

Music and sports both have at their core a focus on the experiential and shared emotions, deriving revenue from live performances, fan clubs, super-fans, merchandising, ticketing, broadcast and video.

The traditional music industry has been rocked by online piracy, peer-to-peer sharing, UGC, and new forms of online businesses delivering music. What are the online businesses that rock the sports industry?

The experience of live music is seen as a revenue generator, at least for some artists, but the live broadcast or music video business model is still in development. Meanwhile, for the live sports experience the cost of broadcast rights are rocketing yet live sports coverage is less pirateable than music. It also loses some of its value once it is no longer live contrary to music.

Both the sports and the music industry seek to protect their rights, reduce and control piracy, and both worry about putting their valuable property online without the tools for rightsholders to monetise it, and quickly identify illegally uploaded content and have it taken down.

Both industries need to diversify and increase their revenue streams – how differently are they going about this and what role does technology innovation have both as a disruptor and a means to monetise?

What can the music industry learn from the sports industry and vice versa?

The objective of the Music 4.5 seminar focused on Music & Sports is to discuss and explore how the two industries are reacting to disruptive innovation in technology. How they are exploiting - or not yet - the changing modes of consumption of digital and live content, as well as merchandise and associated products.

We aim to examine how the music and sports industries are re-thinking their business models, their current digital and rights infrastructure. And, we'll investigate to what degree they monetise fans, audiences and content in multi-layered ways.

If you are interested in becoming a Music 4.5 sponsor or partner, please contact petra(at)2pears(dot)com.

If you have questions about the agenda or the speakers, please contact rassami@2pears.com.

Register to attend

29 April 2014, 5 Chancery Lane, Clifford's Inn, London, EC4A 1B

A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate. 2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.

Annual Ticket Packages - register for one or more events

Registration for individual seminars taking place in winter/sprint 2014 is now open, however you can already sign up for one of the annual ticket packages below which will give you access to five (5) Music 4.5 seminars taking place in London in the next 12 months.

A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate. 2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.