A gambling advert fronted by the Sky Sports presenter Jeff Stelling has been banned by the advertising watchdog for being socially irresponsible.

The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”?

The Advertising Standards Authority received two complaints that the ad was irresponsible.