Quidd has issued over 2.1 billion individual serialised digital collectibles to 6.8 million unique users, and Animoca Brands, a leading global developer and publisher of mobile games, hopes to further capitalise on global growth opportunities.

Animoca Brands has also completed a strategic capital raise of $8 million to fund the advancement of various business opportunities, including the expansion of Quidd.

Siu explains, "[WAX] are the largest Blockchain by volume of transactions, doing over five million digital item trades a day. We're really proud and excited to be working with them, because it allows people who create digital items to monetise their assets. Think of it as an eCommerce platform similar to Amazon or eBay, but in this case trading exclusively on digital items."

The AI and Blockchain based fitness app offers users the chance to earn LYM crypto tokens that have a monetary value. It is is available globally free of charge for Apple and Android™ devices on the App Store® and Google Play™.

Lympo has partnerships with major brand names including the NBA basketball team the Dallas Mavericks and tennis champion Caroline Wozniacki.

Under the deal, Animoca will create blockchain versions of the popular mobile games RollerCoaster Tycoon Touch and Goon Squad, and the new partners will explore ongoing opportunities in gaming, product development, blockchain, and other areas. As part of the agreement, Atari has become a shareholder in Animoca.

Siu says, "The fact that we're able to put together these partnerships is a demonstration of the fact that we are a leader in this space and are very credible... We're very honoured that these well-established companies - in many cases significantly larger than us - have also become shareholders in our business, are involved in us, are working to grow us; so they believe in our long term vision for games, blockchain and AI."

Siu explains, "It really opens up the China market for us. We already have some presence there with some of our games, but now working with a company like iClick - which is the largest independent marketing company in China, with special access to platforms such as WeChat - will allow us to expand our distribution and marketing capabilities. It also adds, through the re-seller arrangement, a new revenue angle where we will be able to sell advertising and media services to clients from all over the world into China."

The game and app developer and publisher also has continued to acquire game developers while also advancing partnerships in blockchain technology, which Animoca chairman Yat Siu sees as a natural match for its gaming apps.

The mutual investment agreements – signed with Mind Fund Group Ltd, Datum, LikeCoin, Musicoin, OST, Harmony and I-House – will advance the introduction of blockchain products to mass consumer markets.

“Animoca Brands is basically building up to become a leader in blockchain in general, of course especially in the gaming space,” Siu says.

He continues, “it’s kind of difficult to do that just by itself – it is a very large industry that we are addressing, so partnership with 7 esteemed blockchain companies will help us accelerate that in a big way.”

]]>Mon, 15 Oct 2018 00:00:00 +1100https://www.proactiveinvestors.com.au/companies/ceo_focus/310845/animoca-brands-signs-multiple-blockchain-agreements-aims-to-be-leader-in-blockchain-10845.htmlhttps://www.proactiveinvestors.com.au//upload/MediaFile/Image/2018_10/1539577642_AB1-thumb.jpgAnimoca Brands 'wants to onboard next billion people to blockchain through games'https://www.proactiveinvestors.com.au/companies/ceo_focus/310096/animoca-brands-wants-to-onboard-next-billion-people-to-blockchain-through-games--10096.html
Animoca Brands Corporation Ltd (ASX:AB1) non-executive director Yat Siu introduces Proactive Investors to the company, and also shares all the latest on the popular Crazy Defense Heroes mobile game and other titles. The international games developer and publisher is building upon its mobile gaming business by incorporating aspects of AI and blockchain.

"There's actual technological benefits to being on the blockchain, such as it solves security issues, it also creates an actual real economy in a game economy. So in the game industry in the past we were used to essentially just selling content, a bit like a Netflix-type model; but now with the blockchain you have the ability to put value into those economies in a way that extends beyond just the content that you're selling," explains Siu.

"We believe that gamers are the first and easiest frontier to bring on the blockchain... we want to be - through games - the company that essentially onboards the next billion people onto the blockchain," Siu continues.

The company recently posted a record breaking financial quarter, with extra revenue from a number of recent deals yet to flow.