Psychodynamics is a new way of thinking about people that has three majoruses - marketing segmentation, matchmaking and self-understanding.Psychodynamics is completely different from either segmentation by demographics or by psychographics since those systems both contain and rely upon census demographics variables (gender, age, income, education, etc.).The Psychodynamics system uses only values variables and contains no demographic variables whatsoever.Many human relations experts believe that shared values are the single most important factor in determining whether two people are going to get along well with each other.Psychodynamics is about motivational forces acting especially at the unconsciouslevel and about explanation or interpretation (as of behavior or of mental states)in terms of mental or emotional forces or processes.================================J. Tyler. 2015. Psychodynamics: Beyond Demographics and Psychographics. New York, NY: KBPublishing HouseAttempt to describe American populace in the context of shared: values, convictions, ideas, morals, attitudes, beliefs, motivations, and mental states. Doc #: 37 Edit