At first glance you might think you are in the middle of a Sim City when you look at the architectural lettering of London-artist Jing Zhang. Little people working, climbing tiny ladders, boxing up stuff. Unfocus a bit and you will find some very modern hieroglyphs that would make some future kid happy to learn the alphabet.

Imagine Sim City going fractal from the outer edge of the universe to the smallest cell in your body. It all looks that amazing in the new music video for Hooray For Earth’s True Loves (Cereal Spiller Remix), animated and directed by Cyriak Harris.