What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.

What got nearly the maximum amount of attention as the service itself would have been a built-in feature that Google announced: Its computers will search for certain words in the e-mail users' incoming messages, and then display text ads in connection with those words.