Category: Statistics

The 2014 edition of the University of Massachusetts Dartmouth Center for Marketing Research study on social media adoption among Fortune 500 companies offers insight into who’s using the major social media platforms and tools. Key findings include: In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3 percent in use of this…

A new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive: YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals…

Pew Internet Project maintains a fact sheet with highlights of their extensive research related to social networking. The page offers great insight into who is using social media and the demographics of the users each major social channel. I highly recommend you bookmark the page, which is updated each time new data is gathered.