That’s the main argument Google is using in launching its new “project,” Google+.

While comparisons to Facebook and Twitter have been flying around the tech universe since before the project’s launch on June 28, the company isn’t exactly promoting Google+ as a social networking site — more as a way to better integrate and organize all your online sharing. Google’s previous attempts at social networking have been fairly notorious flops, so maybe this is a good approach.

However, it will take awhile to see what happens, as Google+ is “in limited field trial” and many are still waiting around for invitations to join — myself included.

The main elements of Google+ currently are Circles, Sparks, Hangouts and a variety of mobile-based functions.

From what I’ve seen and read, Circles seems to be one of the best elements. It makes organizing your different social circles — family, best friends, acquaintances, professional contacts, wine club, etc. — into separate groups, which makes sharing with some people and not others easier. Facebook has rolled out some similar features over the years, but I’ve found them frustrating, and it sounds like Circles is an improvement on what Facebook has to offer.

Sparks helps you find content online based on your interests so “you’ll always have something to watch, read or share.” This sounds good in theory, however, depending on your Sparks-content-to-available-time ratio, it might just get annoying.

And while Google has asked companies and brands to not set up Google+ accounts — which were designed with individual users in mind — it does plan to roll out a business version, too.

Once that happens, businesses will be asking themselves, “Is Google+ worth it?” and “How can we best utilize Google+?” — and many variations on those themes.

Regarding utilization of Google+, it’s difficult to speculate about best practices before much is known about the business version. One would hope that the business version is noticeably different from the personal version — considering the intricate functionalities in the current Google+ and Google’s request that businesses wait for their own version.

More importantly, however, is the “Is it worth it?” question. Will Google+ (either for business or personal use) be worth it for users to incorporate it into their “social sharing” habits? Will it be worth it for users to ditch other social networking sites entirely?

For some businesses, brands and individual users, it’s important to be among the early adopters for what looks to be a potential major player in the social networking sphere. And for a few industries, social media is not a priority — so they’re probably not reading this column.

That leaves many businesses in the gray middle area. For them, the “worth it” question likely will be answered by who ends up joining Google+. Social media for business means reaching customers and clients where they are — namely Facebook, Twitter, LinkedIn and YouTube. Businesses today don’t need much else.

It remains to be seen whether Google+ will join that list, and I doubt that it alone could send any of the major sites the way of Myspace and Friendster — at least not for quite a while.

Take Facebook. Even if all early adopters and everyone who hates Facebook jump ship to Google+ and cancel their Facebook accounts, I imagine it wouldn’t make too big a dent in Facebook’s 700 million users.

So most businesses — even more so than individuals — will probably play the wait-and-see game before joining Google+.