[Campaign, Multi-Touch] Forget Vanity Metrics: How To Get Serious About Marketing Analytics

There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI? The truth is these metrics have no affect on your marketing ROI. ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel.

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.

[Campaign, Multi-Touch] How to Track Content ROI: A Step-by-Step Guide

Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. TeamWeek.

[Campaign, Multi-Touch] Top 8 Reasons You Need to Include Call Analytics in Your Reporting

Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. You can spend money on the campaigns that work. Marketing budgets are formulated to create the highest ROI possible. You can unlock the full power of multi-touch attribution.

To this I say: Think through the implications of everything marketing automation can touch. Structure your campaigns to collect attribution data for ROI reports. Structure your campaigns to collect attribution data for ROI reports. Most systems help you attribute lead data correctly to the various touches you make.

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. Marketers struggle to find their content’s ROI for two reasons: 1) They don’t think about measurement upfront (during content creation) and then fail to create the right structure/framework to measure results. Visual!

[Campaign, Multi-Touch] 4 Reporting Features You NEED in Marketing Automation

Colors are used to indicate ROI, so this company has a much clearer picture of where they should be investing their marketing dollars. Do you have a clear understanding of which marketing campaigns are actually responsible for creating your opportunities? Marketing Program Investment. Now look at the webinar channel.

'At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Running Multi-Channel Marketing Programs. We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. What channels do you use most, and how do you determine their ROI?

3) “Campaign in the neck” —> continuous conversations. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Campaign” is a militaristic word that focuses on the needs of the company, not the consumer. Ready for it? Marketing has changed a lot recently. Why Now?

And, as a consequence, campaignROI often suffers. They both must design campaigns that contribute to company goals. How many nurture touches are needed to qualify a lead? Consider doing “Campaign Alerts” or weekly “Field Notes” to ensure everyone is in the loop on critical information. Don’t understand each other.

[Campaign, Multi-Touch] Marketing ROI in B2B: Why is it so hard, and what can we do about it?

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets?

[Campaign, Multi-Touch] Go the Distance on a Shoestring Marketing Budget

Multi-touch marketing. Cyndie recommends multi-touch marketing as a good campaign choice when working on your shoestring budget. Cyndie also provides a formula to measure profitability per vehicle, to help you identify the channel that delivered the strongest ROI for customer acquisition.

[Campaign, Multi-Touch] How to Measure the ROI of Your Marketing Programs

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. First Touch. Last Touch.

In regards to demand generation programs, that typically means going from, “Hey we should do some marketing automation, inbound marketing, or multi-touch email marketing!” The following are the three biggest challenges most companies face when implementing a new demand generation platform/campaign. to “ OK. The Bottom Line.

[Campaign, Multi-Touch] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation. Business Goal.

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Check out the Marketo Revenue Rockstar decal campaign. Here’s what we’ve learned! SlideShare.

This data will allow for a more “laser focused” and targeted campaign, which will yield a higher ROI. Campaigns must be focused, relevant and multi-touch : Too often companies implement “generic” campaigns, which do not provide needed ROI. Demand Generation

[Campaign, Multi-Touch] B2B Lead Generation: Are You Killing the Golden Goose?

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs.

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit. Keynote: Proving Marketing’s Value to the CEO.

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.

[Campaign, Multi-Touch] How to Excel With the Most Underused Marketing Automation Features

If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Content Deficiencies: Many marketers don't have enough content at their disposal to keep lead nurturing campaigns interesting and relevant throughout the sales and marketing funnel. CampaignROI Reporting.

If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results. Mac McIntosh. What do you recommend? Mac McIntosh.

If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results. Mac McIntosh. What do you recommend? Mac McIntosh.

My guest today is Jim Lenskold , President, Lenskold Group , a consulting firm specializing in measuring and managing marketing ROI and author of the award-winning book ‘Marketing ROI’. Jim’s company has published several research studies covering marketing metrics and ROI. Jim, how do you define ROI as it applies to marketing?

[Campaign, Multi-Touch] An Interview with Jonathan Block from SiriusDecisions

TAG: Recent studies at the end of last year showed that B2B marketers are challenged to produce quality leads, measure ROI and generate enough leads. Marketers must have a fair level of campaign management skill (particularly in the area of portfolio/multi-touchcampaigns) to leverage a useful measure of a technology’s effectiveness.

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

How do I integrate it into my next campaign? In this candid evaluation, I'm going to examine my own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. The optimal number and frequency of touches for lead nurturing.

Marketing metrics focus on measuring, managing, and analyzing performance to maximize effectiveness and optimize marketing ROI. With the dramatic increase in multi-touch, multi-channel campaigns to understand the best communication mix, the interest in sophisticated modeling and analytics has increased significantly.

[Campaign, Multi-Touch] Debate: Have bad practices led to email's demise as a prospecting tool?

Whilst the 15 per cent who do interact in some way can generate some ROI, the potential negative impact on the remaining 85 per cent is often forgotten. YES – you must have an introduction before you can communicate effectively by email. By Ed Weatherall, managing director, Concep. We spend our time deleting emails rather than opening them.

These are the trends that are mentioned most often: Improved ROI & Reporting. see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. The response was overwhelming: see below for all 18 (!)

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). sales

Putting Measurement into Action to Improve Leads, Conversions & ROI. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects. Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Email Workshop.

There is a such a richness in the multi-touch-point data, that most solutions providers have not yet harnessed the true potential of the information. It's not yet the words that customer use but the topics they have in mind and can be leverage in a marketing campaign. Have you ever listened to the way people talk?

[Campaign, Multi-Touch] Lead Nurturing is about Relationships, not e-mails

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. Don't ever forget the human touch. It's about relationships.

In this age of automation, depersonalization, scoring and measurement, I'm not seeing the "human touch" in B2B marketing. Lead generation is a conversation, not a series of disjointed campaigns. So does every single touch after that. Don't ever forget the human touch. Our heart. What drives us? " I agree.

He says instead to look at cost per sale, cost per marketing touch, relative share of leads on audience and lead prioritization - to focus on the most receptive leads. Expand Your Influence - Deepen Account Penetration, Different messages for different audiences, Constant multi-touchcampaigns. Please try again.

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