Fuel For Fans.

Formula1® is the zenith of motorsport. It enlists the world’s smartest engineers, cutting-edge cars and fanatical fans. Naturally, the sport's global following express their allegiance through buying licensed teamwear. From caps and t-shirts to replica shirts and racesuits, this represents big business within the motorsport industry.

Fuel For Fans was launched in 2016 by BRANDED as THE e-commerce store for all major teams in Formula1®. Our task was to give it an iconic, credible logo, worthy of that status. F1® fans are a discerning bunch, with design right at the centre of the sport. Once we noticed the potential for a chequered flag within the three F’s of the name, we spent weeks crafting it perfectly before getting it off the line.

As Steve McQueen said, ‘racing is like life... everything else is just waiting’.