While Beats commands a leading position in the premium headphone market, its real value to Apple is in revitalising its “cool” at a time when iTunes has waned in popularity and Samsung’s marketing campaigns have savaged the iPhone’s brand.

4. Beats Just Moved Into Music Streaming

Beats founders Dr. Dre and Jimmy Iovine. (Getty)

In January 2014, Beats launched its first online music streaming service. In the service, Beats are partnered exclusively with AT&T. In streaming, Beats is competing directly with Apple’s own iTunes radio. In April, it was reported that Apple were considering an overhaul of iTunes to counter declining sales. iTunes radio is apparently nowhere near competing with Pandora.

5. 300 People Work at Beats

(Getty)

Beats by Dr. Dre was founded by Dre and producer Jimmy Iovine in 2008. The company employs 300 people. In 2011, the company was subject to a takeover by Apple competitor HTC, according to Bloomberg. After purchasing 50.1 percent of the company, HTC gradually began sell shares back to Beats. The deal was complete by the end of 2013.

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