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future of aussie golf
In Jason Day and Adam Scott we have two of
the biggest names in the game, and they are a
huge advantage when tournament promoters
are trying to attract sponsorships. Scott’s major
clothing partner, Uniqlo, stepped up as naming
rights partner of the Masters when the event
was on life support.
When they win or contend in big events, Day
and Scott attract attention from mainstream
media. In fact, it’s that way when any Australian
wins overseas, but mostly Day and Scott.
Its presence in the Olympics won’t hurt the
game either, particularly if an Aussie wins or
picks up a medal. Fingers crossed.
There are other positive initiatives coming
from our governing bodies that add to
the growth of the game. Golf Australia’s
development program for elite amateurs is
bearing significant fruit. Cameron Smith, Minjee
Lee, Oliver Goss and Ryan Ruffels are part
of the bright future of talent arriving on the
professional stage.
However, all those things are just little pieces
of the puzzle. The biggest and most important
piece is the unification of the game so golf can
really thrive again.
“The governing bodies in Australia have
to amalgamate for industry image,” says
Baker-Finch.
“Australian golf must come under one shop
front, one banner for the betterment of the
game, this will help pool the resources and cut
the costs. We have to get Golf Australia, the
PGA of Australia, ALPG, junior golf all under one
roof. We have to find a united front.”
For outsiders looking in, this seems like a
no brainer, so why hasn’t it already happened?
There are a number of reasons.
The PGA of Australia runs professional
golf, Golf Australia administers the amateur
game and the ALPG governs Ladies golf. Each
of them has numerous stakeholders and an
amalgamation would mean giving up some of
the farm to co-exist.
State amateur bodies also need to come
together under the one Golf Australia umbrella.
There’s a saying in the marketing world:
“Content isn’t king, it’s King Kong.” What’s more
powerful, a gorilla or a bunch of monkeys?
A unified governing body would have the
resources to own all its properties again.
And as Baker-Finch points out, once the
governing bodies come together, it will be a
massive boost, as prospective sponsors would
know who to go to. Our tournaments could sit
under an umbrella sponsorship.
Federal and state funding would go into the
one pool and dispersed where appropriate.
Even though Australian golf will always
fight for its position on the global stage, it
has some positive momentum. If the game
is administered right, then our future will be
secured, says Baker-Finch.
“The positive is they are already working
together to grow the game.”
Even though Australian
golf will always fight
for its position on the
global stage, it has some
positive momentum.