Covers introductions to What is your product or service and does it stand out from the competition?-Marketing your club – Modern marketing methods, what works and does not -Making your websites, email marketing, social media stand out – Data collection is key and how you can do this – Business Systems – Record keeping – Costing your product or services – Plan and take action

Run, jump and flex through each of the critical points on what it takes to add a bit of business know-how in order to conduct a successful [Horse] club with Gordon Kay, CEO of the Adelaide Hills Business Centre.

Topics:
Introduction
What is your product or service and does it stand out from the competition
Marketing your club
Modern marketing methods, what works and does not
Making your websites, email marketing, social media stand out
Data collection is key and how you can do this
Business systems
Recordkeeping
Costing your product or services
Plan and take action

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