Invite longer viewing

Take viewers to new videos with cards

Cards are clickable tools you can add to each of your videos that encourage viewers to take an action like heading to a playlist or watching another video. Successful creators note that cards contribute to increased views and watch time. Cards work on mobile and desktop.

Possible actions you can take:

Use cards to drive views. Some of the most effective cards often appear at the end of the video and lead your audience to another video.

Use cards to convey more information, link out to other sites, videos, or channels, and when your audience tunes in from mobile devices.

Identify your top-performing cards by analyzing their corresponding reports in YouTube Analytics. These can help you understand what timing and placement works best.

Measure your success

See it in action

Keep viewers watching with playlists

A playlist is an ordered list of videos that you create, often with a specific theme. This can make it easy for viewers to watch multiple videos with minimal effort. Successful fashion and beauty creators have used playlists to showcase their channel’s personality and creativity.

Possible actions you can take:

Use playlists to organize videos belonging to the same series or recurring format. Feature your most popular playlists on your channel page by putting them into a section.

Explain what your playlist is about to the viewers by adding descriptions to your playlists. Be sure to include keywords that viewers are likely to search for when finding your videos.

Bring viewers to a playlist by using cards.

If you share to social media, use the links for a video from a playlist so your audience can immediately watch another video without lifting a finger.

Note: Strategies in this lesson are suggestions pulled from our experience with YouTube creators and are not promises or guarantees for success.