Ketan Kittur, Director of Product Management and Partner Integrations at Intuit, believes it is now time to get more sophisticated about how they measure the network effects of their platform. “The two-sided value of our platform is critical. We want to be serious about measuring retention and quality, so that we can give our customers the best experience and outcomes for running their business. We also want to understand the value these integrations are bringing to our product,” Kittur says.

It’s a privilege to be working with some of the biggest names in tech - I ‘ve learned a lot the past 2 years. Earlier this month, Amazon, Microsoft, Facebook, Adobe, Intel, Oracle and many more joined our first Future Developer Summit, and shared some of their best practices in how they work with developers. I ‘d like to share some the learnings here.