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Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of SocialMedia. Evolving budget allocation. Survey by ECG group. MORE

However, a new research reveals that socialmedia engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Socialmedia channels tested: Google+. It is the fact that the control test-website with no added socialmedia channels experienced a slight decrease in ranking. Facebook. MORE

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on socialmedia platforms refers to the need of an intensified focus on use of mobile devices in daily life of socialmedia. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in socialmedia. MORE

Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which socialmedia platforms that are used in Asian countries China, Japan and Korea respectively. The Year of SocialMedia 2010 [infographic]. SocialMedia China infographics japan Korea socialmedia equivalents socialmedia platforms Thomas Crampton MORE

The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. Report: Social Marketing Is More Than Just Likes [Report]. MORE

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. MORE

Tweet In January 2012, a report called ‘Global SocialMedia Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use socialmedia. Regional socialmedia adoption patterns: Here are some brief take-aways from the report. The State of SocialMedia In The UK. MORE

Big data meets socialmedia. And with the rise of socialmedia, the amount of data available is larger than ever, because we: Upload 100 hours of video to Youtube. On socialmedia we, as consumers, provide all the information ourselves. Social Videos – Why, Where And How? Advertising Big Data SocialMedia Tech Development Big data digital footprint MORE

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. Similar Posts: SocialMedia Trends, Prospects, and Challenges in India. MORE

Tweet Recently, Awarness Inc released a report called The State of SocialMedia Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your socialmedia strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. MORE

Our ever-growing global network of Local SocialMedia Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on socialmedia. And it remains the fastest growing market for social networks in the world. MORE

Tweet Socialmedia is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic]. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. MORE

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In addition, socialmedia continues to reshape the relationship between brands and customers. MORE

In a previous post called Implement a SocialMedia Policy: Make Your Employees Brand Ambassadors , Marina introduced what a SocialMedia Policy is and briefly described why it is important for your organization. Socialmedia is great – it gives you great potential of reaching many people at lower cost. Protecting your brand and business. is lost. MORE

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Socialmedia personas. MORE

One of the basic steps for brands to take on socialmedia is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by socialmedia branding firm BRANDfog. And 94% said C-suite socialmedia participation enhances a brand image. MORE

Tweet On our blog, we have several times written about how to calculate ROI of your socialmedia campaigns. He is also the co-author of How to Make Money with SocialMedia. In this post, we will look at ROI on socialmedia with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch. MORE

2013 is coming to an end after what has been an interesting year for socialmedia and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Socialmedia is our new news site. The social TV. MORE

And do you take local context into consideration when creating SocialMedia content for your global brand? The popular socialmedia platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook. So why not get started?! MORE

Remember to have your marketing- and SocialMedia persona in mind and always have your playbook within reach. How to structure glocal communication on SocialMedia. Search & Social – Understanding the Interdependence. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. MORE

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on socialmedia platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include socialmedia as part of your customer service strategy. MORE

But the term “Socialmedia” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the socialmedia marketing landscape as of today. As Jonas wrote last week , the future of successful socialmedia engagement lies in the understanding of how to transform Big Data into business intelligence. MORE

Socialmedia is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their socialmedia efforts? This means that instead of evaluating their socialmedia efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing. MORE

In a previous blog post , Jonas made a summary of a report called “The State of SocialMedia Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms. Monitoring. MORE

Socialmedia is ultimately about establishing relationships. Using socialmedia for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Therefore, it is important to have a socialmedia policy in place, where you communicate your expectations to your employees. MORE

Socialmedia (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. Similar Posts: Is SocialMedia Just A Buzzword? Great Case on SocialMedia Turned Into a Bad One by The Traditional Media. MORE

Tweet This infographic from MBA Programs takes a look at how and why socialmedia is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate socialmedia usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception. MORE

Tweet Many businesses hop on the socialmedia train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with socialmedia instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key. MORE

As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. MORE

Tweet 2011 was a great year for socialmedia where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic]. MORE

Every day, you are faced with multiple considerations concerning your organization’s socialmedia strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a socialmedia policy for your employees. What is a socialmedia policy? How does a socialmedia policy benefit your company? MORE

How to successfully connect and engage with your customers and consumers via socialmedia is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various socialmedia networks and platforms. Socialmedia moves mountains – and governments. MORE

Tweet Recently, a report called “How Marketers Are Using SocialMedia To Grow Their Businesses” was released by SocialMedia Examiner. The report uncovers the “who, what, where, when and why” of socialmedia marketing. The first chart shows the statistics for the question “Are you using socialmedia for your business?” MORE

Tweet When taking the first step and starting out with socialmedia, there are some basic things worth considering for creating the right foundation for your presence. Here, the different socialmedia format options come into the picture, which are some of the first elements to take hold of during your socialmedia planning. Click here to see more. MORE

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of SocialMedia Analytics. SocialMedia Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 9: Social Data – it’s a revolution or at least a high growth evolution. Understanding SocialMedia ROI Cycle. MORE

Tweet Harvard Business Review Analytics Services has released a study on the impact of socialmedia. But even though socialmedia has great potential, many organizations do not properly integrate socialmedia in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. MORE

Another chance to look at the socialmedia universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on SocialMedia Management From Altimeter– Reading it Will Save Your Company’s Money! Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. LinkedIn. MORE

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. MORE

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Tweet 2011 was a great year for socialmedia where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].

And do you take local context into consideration when creating SocialMedia content for your global brand? The popular socialmedia platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook. So why not get started?!

2013 is coming to an end after what has been an interesting year for socialmedia and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Socialmedia is our new news site. The social TV.

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Socialmedia personas.

Socialmedia is ultimately about establishing relationships. Using socialmedia for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Therefore, it is important to have a socialmedia policy in place, where you communicate your expectations to your employees.

Another chance to look at the socialmedia universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on SocialMedia Management From Altimeter– Reading it Will Save Your Company’s Money! Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. LinkedIn.

Tweet On our blog, we have several times written about how to calculate ROI of your socialmedia campaigns. He is also the co-author of How to Make Money with SocialMedia. In this post, we will look at ROI on socialmedia with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.

One of the basic steps for brands to take on socialmedia is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by socialmedia branding firm BRANDfog. And 94% said C-suite socialmedia participation enhances a brand image.

Tweet Recently, a report called “How Marketers Are Using SocialMedia To Grow Their Businesses” was released by SocialMedia Examiner. The report uncovers the “who, what, where, when and why” of socialmedia marketing. The first chart shows the statistics for the question “Are you using socialmedia for your business?”

As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well.

Tweet Socialmedia is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic]. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Socialmedia is ultimately about establishing relationships. Using socialmedia for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Therefore, it is important to have a socialmedia policy in place, where you communicate your expectations to your employees.

Another chance to look at the socialmedia universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on SocialMedia Management From Altimeter– Reading it Will Save Your Company’s Money! Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. LinkedIn.

Tweet On our blog, we have several times written about how to calculate ROI of your socialmedia campaigns. He is also the co-author of How to Make Money with SocialMedia. In this post, we will look at ROI on socialmedia with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.

Remember to have your marketing- and SocialMedia persona in mind and always have your playbook within reach. How to structure glocal communication on SocialMedia. Search & Social – Understanding the Interdependence. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking.

The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. Report: Social Marketing Is More Than Just Likes [Report].

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C.

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. Similar Posts: SocialMedia Trends, Prospects, and Challenges in India.

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on socialmedia platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include socialmedia as part of your customer service strategy.

But the term “Socialmedia” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the socialmedia marketing landscape as of today. As Jonas wrote last week , the future of successful socialmedia engagement lies in the understanding of how to transform Big Data into business intelligence.

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on socialmedia platforms refers to the need of an intensified focus on use of mobile devices in daily life of socialmedia. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in socialmedia.

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of SocialMedia. Evolving budget allocation. Survey by ECG group.

Big data meets socialmedia. And with the rise of socialmedia, the amount of data available is larger than ever, because we: Upload 100 hours of video to Youtube. On socialmedia we, as consumers, provide all the information ourselves. Social Videos – Why, Where And How? Advertising Big Data SocialMedia Tech Development Big data digital footprint

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of SocialMedia Analytics. SocialMedia Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 9: Social Data – it’s a revolution or at least a high growth evolution. Understanding SocialMedia ROI Cycle.

Tweet When taking the first step and starting out with socialmedia, there are some basic things worth considering for creating the right foundation for your presence. Here, the different socialmedia format options come into the picture, which are some of the first elements to take hold of during your socialmedia planning. Click here to see more.

Our ever-growing global network of Local SocialMedia Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on socialmedia. And it remains the fastest growing market for social networks in the world.

Socialmedia (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. Similar Posts: Is SocialMedia Just A Buzzword? Great Case on SocialMedia Turned Into a Bad One by The Traditional Media.

Every day, you are faced with multiple considerations concerning your organization’s socialmedia strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a socialmedia policy for your employees. What is a socialmedia policy? How does a socialmedia policy benefit your company?

Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which socialmedia platforms that are used in Asian countries China, Japan and Korea respectively. The Year of SocialMedia 2010 [infographic]. SocialMedia China infographics japan Korea socialmedia equivalents socialmedia platforms Thomas Crampton

Tweet Recently, Awarness Inc released a report called The State of SocialMedia Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your socialmedia strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.

In a previous post called Implement a SocialMedia Policy: Make Your Employees Brand Ambassadors , Marina introduced what a SocialMedia Policy is and briefly described why it is important for your organization. Socialmedia is great – it gives you great potential of reaching many people at lower cost. Protecting your brand and business. is lost.

Tweet Many businesses hop on the socialmedia train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with socialmedia instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

Tweet Harvard Business Review Analytics Services has released a study on the impact of socialmedia. But even though socialmedia has great potential, many organizations do not properly integrate socialmedia in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations.

Tweet This infographic from MBA Programs takes a look at how and why socialmedia is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate socialmedia usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception.

How to successfully connect and engage with your customers and consumers via socialmedia is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various socialmedia networks and platforms. Socialmedia moves mountains – and governments.

However, a new research reveals that socialmedia engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Socialmedia channels tested: Google+. It is the fact that the control test-website with no added socialmedia channels experienced a slight decrease in ranking. Facebook.

Tweet In January 2012, a report called ‘Global SocialMedia Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use socialmedia. Regional socialmedia adoption patterns: Here are some brief take-aways from the report. The State of SocialMedia In The UK.

Socialmedia is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their socialmedia efforts? This means that instead of evaluating their socialmedia efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.

In a previous blog post , Jonas made a summary of a report called “The State of SocialMedia Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms. Monitoring.