Rather than repeat the same explanation time after time, Marc has written a "once for all" post on his OC VC blog. While he's addressing entrepreneurs and companies that are most likely to be attractive to venture capitalists, owners of all types of businesses should take his observations to heart.

Here's just one of Marc's points:

You need to be able to convince VCs that your idea/company is differentiated from the current masses as well as those that will inevitably come to market if it is such an attractive market.

I think Jack Welch said it best when he said, “If you can't be #1 or #2 in your market, why bother?…”