Riccardo Tisci has created a more streamlined logo for Burberry as well as a monogram that highlights the initials of the British brand’s founder Thomas Burberry.

LONDON — It has become a right of passage for designers new in their jobs to retool — and put a personal stamp — on a storied brand’s logo. Kris Van Assche released a new Berluti logo in June, ahead of his first show in January 2019, and word has it that Hedi Slimane will be tweaking Céline’s for his first season at the French house.

On Thursday, Riccardo Tisci unveiled a more streamlined logo for Burberry and a new monogram featuring the initials of the British brand’s founder, Thomas Burberry. The monogram’s design was inspired by an original drawing from the Burberry archives, and the new pattern will sell alongside the traditional Burberry check.

The new Burberry London logo and the orange, white and camel TB motif will break in the September issue of British Vogue today, and will begin appearing across all of Burberry’s media channels.

Tisci, Burberry’s chief creative officer who plans to stage his first show during London Fashion Week next month, released his new creations on Instagram Stories. In the post, Tisci said he worked alongside the British art director and graphic designer Peter Saville to create the new imagery.

Saville is best known as the cofounder and art director of Factory Records who designed covers for bands including Joy Division and New Order, although he’s expanded beyond the world of music into fashion and civic projects. Last year, he redesigned the Calvin Klein logo with Raf Simons, and has also worked with Jil Sander and Yohji Yamamoto.

This is the first time Burberry has changed its logo in nearly two decades. Until now, Burberry has been using the one that Fabien Baron designed in 1999 when the company dropped its final “s,” going from Burberrys to Burberry.

The logo’s stylized font is designed to echo the slight erosion of the letters’ outlines over time, he said. “For this first campaign, I wanted to create an image rooted in the maison’s origins and emboss it with my vision,” Van Assche declared in June. “See you in January.”

Now that the creative chiefs at Berluti and Burberry have done their logo work, it could well be Slimane who’s up next. Asked about the designer’s progress on a new logo, a spokeswoman for Céline declined to comment.

Today we honor an icon, Karl Lagerfeld. Read WWD’s tribute to the late designer, whose prolific career has influenced fashion and culture overall for the last 60 years. Link in bio.
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Karl Lagerfeld has died in Paris.
The designer, one of the most prolific, admired and multi-talented fashion figures of the modern age, worked tirelessly until the end, giving instructions to his teams for the Fendi fall ready-to-wear collection, due to take place in Milan on Thursday.
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“For me, it’s an ode to England,” said Matty Bovan speaking of his fall collection. The designer, who is based outside York, touted his use of local wool, his work with artisans, and collaborations with the likes of Liberty, Stephen Jones on hats and Katie Hillier on key rings, scrunchies and bows.
And what a tribute it was — a wild-eyed, big-hearted hug for a country that’s feeling a little battered ahead of its exit from the European Union.
Report: Samantha Conti 📸: @kukukuba
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