BOULDER, Colo., July 14 /PRNewswire/ -- Organic and Natural Foods
Industry pioneer Steve Demos is launching GoodBelly(TM) -- a new nutritious
and delicious fruit drink featuring powerful probiotics and
antioxidant-rich fruit (http://www.goodbelly.com). Probiotics -- which are
'healthy bacteria' that help maintain the natural balance of organisms
(microflora) in the intestinal tract and have positive effects on human
health -- are one of the hottest food trends for 2008
(http://www.goodbelly.com/glossary). New GoodBelly fruit drink features
highly beneficial probiotic Lp299v, which has been clinically tested and
proven for 15 years to improve overall digestive regularity and promote
immunity. Demos, Founder and Creator of Silk(R) soymilk, has been
recognized as an industry thought-leader for decades for pioneering next
generation foods that promote optimal health and wellness
(http://www.goodbelly.com/uploads/47c76eccb7d3c.pdf).

New GoodBelly is the first fruit-based dairy-free, soy-free, wheat-free
and vegan probiotic product of its kind in the United States and is
available in two product lines:

GoodBelly Probiotic Fruit Drink

-- New GoodBelly Probiotic fruit drink in 32-ounce quart size is a
delicious and nutritious choice that can be enjoyed by the whole family.

-- GoodBelly comes in three refreshing flavors -- Black Currant,
Cranberry Watermelon and Mango -- and is available at Whole Foods Market
nationwide beginning in July with a Suggested Retail Price (SRP) of $3.99.

GoodBelly Multi Probiotic Fruit Drink

-- GoodBelly Multi is a 4 pack of 2.7-ounce single serving fruit drinks
featuring a concentrated dose of 20 billion live and active probiotic
cultures, vital minerals and 100 percent daily value of 9 essential
vitamins designed to strengthen and promote digestive regularity and
immunity functions.

-- GoodBelly Multi comes in three flavors -- Blueberry Acai, Strawberry
Rosehips and Peach Mango -- and is available at Whole Foods Market
nationwide and select natural products and grocery chains across the
country such as HEB, Publix, Wegmans and Giant Eagle with a SRP of $4.49
for a package of four.

GoodBelly is the first product line introduced by Steve Demos' new
company, NextFoods, which is committed to developing and marketing
world-class, functional foods and products with scientifically proven
nutritional benefits.

"GoodBelly is the next generation of fruit drink -- it's where advanced
nutrition meets modern day taste. Your body is an ecosystem and a healthy
digestive system contributes to a host of positive benefits for your whole
body. GoodBelly delivers a holistic approach to wellness to
health-conscious families by bringing together validated science and
organics" states Steve Demos, CEO and co-founder of NextFoods. "Our star
player for GoodBelly, patented probiotic Lp299v, has been tested and proven
through years of research. Beyond that, it has also been proven on the
breakfast table -- Lp299v is the probiotic strain in the number one selling
fruit drink in Sweden for 13 years."

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