This is it, Be here now

November 2014 I made an interactive neon sign for the Amsterdam Light Festival at the corner of Herengracht and Leidsegracht, with the help of technician Paul Godschalk en and the indispensable neon skills of Luc van Gampelaere/neondesigns.nl.

It flashes. It crackles. It sparkles. The artwork encourages visitors to come closer with its attractive colors and provoking message. At the moment the visitors arrive at the location they are beckoned to, the lights dim, accompanied by an array of loud rustling noises. Annoying, insidious and endlessly elusive, flickering in the periphery of your scope – that’s how neon should be.

This is it, Be here now is one of the two projects the art collective Tropism presents at the festival. Also have a look at Sneaky Serpents.

This is it, Be here now, on view until 18 January 2015, every evening from 17:00 - 23:00.