I really wanted to dislike Distinctive – a washing powder aimed exclusively men. Why? Well for the very fact that it’s a washing powder aimed exclusively for men. I mean, since when have washing powders been gender specific?

The truth is, though, I can’t. And here’s why – Distinctive smells great. And distinctive. Combining two scents (amber and sandalwood) commonly found in men’s fragrances because of their warm, sexy aroma, it’s been designed with a special bonding agent that adheres the fragrance to your clothes giving them a longer-lasting freshness.

It’s fun, clever, the packaging has the kind of washing tips even a domestic dundernut like me can understand and it’s British too. So if you’re not keen on smelling of eau de Ariel (and who is?) then why not pop some in your slot?

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