18 Rules for Using Text [Infographic]

February 18, 2016 18 Rules for Using Text [Infographic]

Whether you’re building campaigns, writing ebooks or creating infographics, odds are you’re using text. And when it comes to good design, certain fonts are more likely to help you get your message across.

We’ve written about how colors in logos and other branding elements can affect how people perceive your brand, and the same thing goes with fonts.To improve readability, and scannability (especially important in web design), follow these suggestions from The Visual Communication Guy, and take notes for the next time you have to prepare something you want people to read.

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Dana Kilroy

dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk.
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