Monday, January 16, 2017

Snell Golf Expands Executive Leadership Team on the Heels of Record Growth Year

(NEW BEDFORD, MA) — Snell Golf, Inc., the fastest growing ball brand in golf, announced today that it has expanded its executive leadership team, coming off a year in which the company’s sales increased by nearly 400%. Snell Golf has added Mark Armistead, a 30-year veteran of the golf industry as its Vice President of Sales, and marketing maven Jason Almeida as its Director of Marketing.

Mark Armistead

​Armistead, whose resume boasts a wealth of experience on both sides of the counter (as both a PGA professional and as a company sales manager) for some of the biggest names in the game including TaylorMade, Cleveland Golf and Srixon, joins Snell after most recently serving as national Golf Buyer for Sports Authority. Armistead is charged with leading Snell Golf’s efforts to expand its sales opportunities in both the digital and brick-and-mortar retail spaces.

Almeida, whose agency Pin Tight Marketing served as marketing consultants to Snell Golf since its inception, brings a diverse background in digital marketing, social media programming, media buying and creative management to the Snell Golf team. Almeida is charged with overseeing all of Snell Golf’s marketing and promotional activities.

Jason Almeida

“We couldn’t be prouder of the team we’ve assembled at Snell Golf,” said Dean Snell, President & CEO, Snell Golf. “Mark has a long track record of success in golf industry sales and Jason has played an integral role in getting us to where we are today, so I am very excited to add both of these gentlemen to our team in a full time capacity. We are coming off a year in which we grew our sales by nearly 5 times, are now sold in 10 countries and we have traditional golf retailers coming to us looking to stock our balls due to demand from consumers. Things are great at Snell Golf and I believe we’re well positioned to continue our rapid growth through 2017 and beyond.”

Snell Golf is headquartered in New Bedford, MA, and designs, markets and distributes premium golf balls primarily via a direct-to-consumer e-commerce based business model. Snell Golf was founded in 2015 and is led by Dean Snell, co-creator of the industry-changing original Titleist Pro V1 and TaylorMade Penta golf balls. Snell Golf, whose goal it is to create premium, high-performing golf balls at affordable price-points, has been awarded multiple commendations in Golf Digest’s 2016 Golf Ball Hot List and by My Golf Spy.

For more information and to view Snell Golf’s innovative products, visit www.snellgolf.com.