BEIJING, China, 20 February 2019 – Today, Xiaomi officially announced Mi 9, the company’s latest flagship that combines incredible performance with a stunning new design. Mi 9 runs the leading Qualcomm® Snapdragon™ 855 mobile platform, comes with a new AI triple camera containing the latest 48-megapixel Sony IMX586 sensor, and is the world’s first smartphone to feature 20W wireless charging. Mi 9 Transparent Edition comes with 12GB of RAM, and features a 7P lens for its camera with a maximum aperture of f/1.47. In addition, Mi 9 SE was also announced. It also comes with the flagship-level IMX586 camera sensor, and is targeted at those who like a smaller form factor. The Mi 9 series start sale in China on 26 February, with Mi 9 starting at RMB 2999, and Mi 9 SE starting at RMB 1999.

Powered by the newest generation Qualcomm Snapdragon 855, based on the 7nm manufacturing process, Mi 9 can achieve an Antutu benchmark score of over 380,000. The all-new Kryo 485 CPU has a maximum clock speed of 2.84GHz, with improved single-core performance of up to 45% over its predecessor, while the new Adreno 640 GPU gives up to a 20% boost. In addition, the fourth-generation AI Engine provides up to three times faster AI performance. Mi 9 is also equipped with LPDDR4x 2133MHz RAM.

6.39” AMOLED display and all-curved holographic design

Mi 9 has an all-curved back cover design, allowing it to fit comfortably in the hand. An advanced back cover color process gives Mi 9 a stylish holographic rainbow spectrum, so it looks different every time it is picked up.

On the front, Mi 9 sports a 6.39-inch 19.5:9 Samsung AMOLED Dot Drop display. Under this display is a new and improved in-screen fingerprint sensor that unlocks the phone up to 25% faster than the previous generation, and works well even in low-light conditions. Holding the fingerprint sensor after unlocking will also bring up a new quick interface that lets the user quickly access common features like QR code scanning and performing an internet search.

Thanks to an improved COF process, Mi 9 has an incredibly narrow “chin” that’s just 3.6mm. The ambient light sensor and a third-generation ultrasonic proximity sensor sit below the screen, reducing the space needed around the three other sides, giving Mi 9 an incredibly thin bezel.

AI triple camera, third-place world ranking on DxOMark

Mi 9 is Xiaomi’s first flagship with an AI triple camera, with the main camera utilizing the latest 48-megapixel Sony IMX586 1/2″ sensor. Users can choose to shoot high-resolution 48-megapixel images, or in low-light conditions, take even clearer and brighter photos as Mi 9 will combine four pixels to one, resulting in very sensitive 1.6μm large pixels. A hybrid phase detection and laser autofocus system allows Mi 9’s camera to focus quickly and accurately, so you don’t miss your precious moments.

Mi 9’s 16-megapixel ultra wide-angle camera lets users take better shots of wide landscapes, buildings and group photos. It even corrects distortion usually seen on ultra wide-angle lenses so all your friends and family will be happy no matter where they stand in a group photo. This 16-megapixel camera can also take shots of objects as close as 4cm, allowing for extremely detailed macro photos.

The AI triple camera combination of the 48-megapixel main camera, 16-megapixel ultra wide-angle camera, and a 12-megapixel telephoto camera gave Mi 9 a score of 107 by the authoritative DxOMark website, giving it a third-place world ranking of all tested smartphones. In addition, a video score of 99 puts it at number one on DxOMark for video capture.

In addition to the improved night mode and 960fps video capture first seen in earlier Xiaomi flagships, Mi 9 now comes with new photo modes. Even with Mi 9 held in the hand, Supermoon mode allows users to capture clearer images of the moon even without a bulky tripod. An advanced motion tracking video mode lets you smoothly follow a moving object, such as someone skiing down a slope, producing a final video that feels like the camera was mounted on a gimbal.

Inside the Mi 9 is a large 3300mAh battery, featuring a fast charging solution for both wired and wireless charging. This solution has received certification from renowned German institution TUV Rheinland for safe quick charging.

To achieve its wireless charging speeds, Mi 9 contains significant innovations in wireless charging architecture. A new wireless charging coil enhances the wireless charging efficiency and stability of the Mi 9, so it can hit the highest 20W wireless charging at its peak. Mi 9 is also the first smartphone certified by Qi EPP in China, which makes it compatible with other wireless charging pads.Together with Mi 9, Xiaomi is also launching three wireless charging devices, including 20W version of Mi Wireless Charging Pad (RMB 99), a 20W wireless car charger (RMB 169), and a 10000mAh wireless power bank (RMB 149).

Other notable features and upgrades

Mi 9 offers an individual AI button, so users can activate XiaoAi AI assistant with ease. Users will also be able to customize quick access to frequently used apps and functions. Also newly added is the dark mode feature, which minimizes the smartphone display’s power usage.

Thanks to innovations such as a high-voltage Smart PA amplifier and an accompanying 0.9cc large sound cavity, Mi 9 outputs amazing sound quality with powerful bass. Optimizations have also been made specifically for different scenarios such as video-watching and gaming purposes.

Connectivity-wise, Mi 9 continues to use the well-received dual-frequency GPS from its predecessor to achieve ultra-precise positioning. In addition, a new-generation multi-function NFC chip increases payment speed by up to 30%.

Mi 9 Transparent Edition with 12GB RAM

Mi 9 Transparent Edition features a seamless all-curved glass body with a futuristic design carved using CNC micro-engraving technology. It is also one of the world’s first smartphones to adopt 12GB high-speed RAM, and has an upgraded large f/1.47 aperture and 7P camera lens.

Announced together with the Mi 9 is the Mi 9 SE – a compact version of the Mi 9 featuring Qualcomm’s brand new Snapdragon 712 processor, an upgrade to the Snapdragon 710 chipset. Even with a 5.99“ large Dot Drop display, the size of the device is comparable to a classic phone with a 5.1” screen. Similar to Mi 9, Mi 9 SE offers LPDDR4x RAM and UFS 2.1 storage, Samsung AMOLED screen, holographic rainbow spectrum surface on the back cover, Sony IMX586 sensor as well as the latest in-screen fingerprint sensor module, making it a flagship within the compact phone category.

Mi 9 will be available for pre-order on 20 February at 6pm, and 26 February at 10am for open sale across mi.com and Xiaomi’s major sales channels in China.Mi 9 will retail at RMB 2999, RMB 3299 and RMB 3999 for the 6GB+128GB, 8GB+128GB and 12GB+256GB (Transparent Edition), respectively.Mi 9 SE will be available on 1 March at 10am on mi.com, starting from RMB 1999 for 6GB+64GB, and RMB 2299 for 6GB+128GB.

Apart from today’s event in China, Xiaomi will host a global launch event #WeMakeItHappen in Barcelona, Spain on 24 February 2019 (10:30am GMT+1) for new global product announcements. Stay tuned.

According to data from Canalys Smartphone Analysis Q4 2018, “Xiaomi phones have achieved very good results in Europe, especially in Ukraine. In the Q4 2018, Xiaomi phones sell in reached 26.7% market share and won the first place for the first time. Company’s total sales reached more than 1 million devices, the largest share of which was sold in the Q4 2018.”

Tony Chen, Regional Director CEE, Nordic and Baltic for Xiaomi Global said, “Xiaomi is all about bringing latest technologies at honest pricing. With this strategy in mind we started our journey to Ukrainian market. Throughout the way we have won the hearts of Ukrainian Customers, who have joined the number of devoted Mi-Fans, and not just buying Xiaomi products for themselves but recommend them to friends and relatives”

Xiaomi entered Ukrainian market in Q3 2016 and has since disrupted the smartphone industry with its high-quality devices. With its Mi, Redmi and Pocophone devices, it has redefined the market with high-quality smartphones at affordable prices that exceed the expectations and create fierce competition with other brands.

But Xiaomi is not just the leader in Consumer Choice but also a leader in Consumers’ hearts. With support of our Mi-Fans, Mi Ukraine Facebook page is ranked in TOP-10 of Ukrainian Retailers’ Facebook pages in 2018, according to Ukrainian Retail Association. At the moment, hundreds of thousands of users have joined the official Xiaomi channels in Facebook (210K subscribers), Instagram (61K subscribers) and Mi Community (150K users) – a special forum for Mi-Fans.

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About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

]]>Xiaomi releases Redmi Go smartphone at Php 3,990http://blog.mi.com/en/2019/01/31/xiaomi-releases-redmi-go-smartphone-at-php-3990/
Thu, 31 Jan 2019 02:00:07 +0000http://blog.mi.com/en/?p=2507Xiaomi’s first AndroidTM Go device will first be available in the Philippines

31 January 2019—Today, Xiaomi debuted its first AndroidTM Go smartphone, Redmi Go, in the Philippines. Packed with useful software and efficient hardware, Redmi Go will be available at Php 3,990.00.

The AndroidTM Go program was launched by Google in 2017, with affordable smartphones running on a highly efficient version of Android. Out of the box, Redmi Go runs the Android™ 8.1 Oreo™ (Go edition) operating system, featuring reimagined Google apps that have been optimized to reduce storage and data use.

“Xiaomi has received such a warm welcome in the Philippines since its re-entry last year, and we are really grateful to all Mi fans for their support.” said Steven Shi, Head of Southeast Asia, Xiaomi Global. “With Redmi Go making its global debut here, we hope that even more users here will be able to enjoy an amazing smartphone experience at an amazing price. This is part of our commitment to make innovation available to everyone.”

Redmi Go features a 5.0-inch HD display, the Qualcomm® Snapdragon™ 425 SoC, and a 3000mAh battery. On the back it sports a 8MP main camera supported by an LED flashlight. On the front, Redmi Go has a 5MP camera for selfies. It comes with two SIM card slots and has a dedicated microSD slot that supports up to 128GB microSD cards.

Redmi Go will come in Black or Blue, and will be available in 8GB storage capacity at Php 3,990.00. Pre-orders on Lazada starts from January 31, through February 3, 2019. The first 200 customers to pre-order will receive a free pair of earphones. Redmi Go will be available in Authorized Mi Stores nationwide starting February 4, 2019.

Redmi Go will be released in more markets globally. Local availability in other markets will be announced closer to launch date.

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

[Beijing, China 23 January 2019] – Global technology leader Xiaomi today announced ShareSave, its brand new cross-border e-commerce platform. ShareSave aims to offer users outside of Chinese mainland a convenient and cost-effective way to purchase ecosystem products that have only been available within Chinese mainland. Using social e-commerce as its core model, ShareSave is a platform where users take the lead every step of the way for a #SharetoSave purchasing experience. As a global initiative, ShareSave is available in India now, with plans to expand to other markets in the future.

Xiaomi has a community-based culture that is unlike any other company. Befriending users and letting them take part in Xiaomi’s product development and advancement has been at the core of the company since the beginning. Xiaomi strongly believes in the power of communities and Mi Fans, and the social aspect of ShareSave is a perfect reflection of this. ShareSave allows for a place where Mi Fans connect, enjoy and share a unique #SharetoSave shopping experience.It also serves as a testing ground for key markets, allowing Xiaomi to learn more about the local demand for various types of product.

Featuring three kinds of purchase modes, users will be able to enjoy shopping discounts in highly social and interactive ways:

Pair-up – Buy with a friend to get an exclusive discount for both.

Drop – Up to 100% price drop when enough friends and family join the drop group.

Kickstart – Contribute $0.2 to back your favorite products and get up to 10 times the reward.

With its unique ecosystem model, Xiaomi has currently incubated and partnered with more than 100 IoT and lifestyle companies. With more than 132 million connected devices (excluding smartphones and laptops), Xiaomi has the world’s largest consumer IoT platform.

In-line with Xiaomi’s mission to truly bring innovation to everyone, ShareSave offers a comprehensive selection of the products that are crafted by these ecosystem companies, including mobile peripherals, smart hardware and lifestyle products. Many of these products were not previously available outside of Chinese mainland through Xiaomi’s official sales channels. Users will now be able to enjoy the latest technology and quality lifestyle products from Chinese Mainland with full local support, such as after-sales services and delivery right to their doorstep at honest prices. Some products available on ShareSave now are Mi x Wiha Precision Screwdriver, Yeelight LED Light Bulb (Color), Soocas Sonic Electric Toothbrush X1 Lite etc.

Check out ShareSave App for more product information, which is now available for download on Google Play Store.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

Beijing, China, January 11, 2019 — Xiaomi will have a dual core strategy of Smartphone & AIoT (AI + IoT) in the next five years with RMB 10 billion investment in AIoT, Founder, President and CEO Lei Jun announced at the company’s annual party on Friday.

In addition to “AI + IoT”, AI also stands for “All in IoT” for Xiaomi, said Lei.

Xiaomi has started incubating its ecosystem companies with smartphones at its core since 2013. Within five years, it has become the world’s largest consumer IoT platform, connecting more than 132 million smart devices (excluding mobile phones and laptops), including more than 20 million daily active devices as of September 30.

Xiaomi’s recent strategic cooperation with TCL Corp. will further strengthen Xiaomi’s home appliance business in areas of supply chain and OEM, especially when it comes to air conditioners and washing machines.

Consolidate leading position in the smartphone markets across the world

Smartphone business has been Xiaomi’s core in the past years since the beginning. “Before the proliferation of 5G technology, Xiaomi’s success in smartphone business segment lies in striving to consolidate its leading position in the smartphone markets across the world,” said Lei.

In 2019, Xiaomi’s smartphone business will continue to focus on innovation and quality, as well as to optimize its product portfolio.

Xiaomi announced on Jan 10 in Beijing that Redmi will operate as an independent brand. It also released the latest iteration of its popular Redmi Note series—the Redmi Note 7. This signifies the arrival of a dual brand era for “Mi + Redmi”. Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

In addition to the two main smartphone brands, Xiaomi will adopt a multi-brand strategy including Black Shark, POCO and Meitu to better target different user segments.
In the third quarter of 2018, Xiaomi’s international revenue accounted for 43.9% of its total revenue. In 2019, Xiaomi will continue its global expansion with focus on the European and Latin America markets. Xiaomi will continue building an efficient new retail system by continuously developing efficient offline channels while enhancing its online channels.

Beijing, China, January 10, 2019—Global technology leader Xiaomi announced today that Redmi will operate as an independent brand to “make smartphones that offer extreme value for money” and “accelerate Xiaomi’s global expansion progress”.

To mark the milestone, Redmi released the latest iteration of its popular Redmi Note series—the Redmi Note 7—that features a 48MP rear camera, the Qualcomm Snapdragon 660 AIE SoC and a 4000mAh large battery. It is also the first smartphone in the Chinese mainland to come with an 18-month warranty period.

Founder, President and CEO of Xiaomi Corporation, Mr. Lei Jun said, “As at 30 September 2018, Xiaomi had sold a total of 278 million Redmi series smartphones globally. We successfully invited Mr. Lu Weibing, the former president of Gionee, to be Vice President of Xiaomi Corporation and General Manager of the Redmi brand. His rich experience will assist Redmi to penetrate foreign markets faster and capture opportunities for further development and expansion. Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion!”

Mr. Lu Weibing said: “By focusing on the e-commerce market and targeting internet users, Redmi will continue to pursue the ultimate price-performance ratio. Since its foundation, Redmi has been upholding the high standards of R&D, and constantly improving controls over quality and quantity of suppliers, giving Mi fans around the world the most cost-effective products.”Pre-order for Redmi Note 7 will start at 6 p.m. today Beijing time with a RMB 999 starting price for the 3GB+32GB version. Redmi Note 7 has three gradient-color options: gold, blue and black. It will hit shelves in the Chinese mainland on January 15.

Redmi Note 7 offers features that no others can match

As the first product of the new Redmi brand, Redmi Note 7 continues the series’ tradition of featuring a large display and excellent battery life. Redmi Note 7 also pushes smartphone photography to a new level no other device in this price range has ever reached.

On the back, Redmi Note 7 sports the Samsung ISOCELL Bright GM1 backside illuminated CMOS sensor that has 48 million physical pixels. When taking pictures, the sensor uses Samsung’s Tetracell technology that merges four pixels to work as one large 1.6µm pixel. This greatly increases light sensitivity and makes the resulting 12MP image much brighter and clearer, even in low-light conditions.

Furthermore, Xiaomi couples Redmi Note 7’s cameras with the latest AI features, including the steady handheld night photography feature that was introduced along with Xiaomi’s flagship Mi MIX 3, as well as AI scene detection, AI beautify and AI portraits that allow users to create amazing photos with ease.

Redmi Note 7 is powered by the Qualcomm Snapdragon 660 AIE SoC, with a 2.2GHz maximum clock speed, ensuring uncompromised peak performance when playing games and processing data.

Redmi Note 7 sports front and rear 2.5D glass panels, with a 6.3-inch 19.5:9 FHD+ display that is protected by Corning Gorilla Glass 5. The phone has AI face unlock and a USB Type-C port for charging and syncing. It also has an IR blaster for controlling home appliances and Smart PA audio for louder and higher-quality sound.

18-month warranty redefines smartphone quality promise

Redmi Note 7 is the first smartphone in the Chinese mainland to come with an 18-month warranty period, demonstrating Xiaomi’s confidence in its product quality.

In 2016, following Mr Lei Jun’s call on improving quality, Xiaomi established its own quality committee to lead the process. Since then, Xiaomi has achieved steady progress and received multiple quality-related awards.

Mi LED TV 4X PRO (55)¹ and Mi LED TV 4A PRO (43)² usher a big TV revolution while Mi Soundbar aims to elevate the home sound experience for everyone

BENGALURU, India, 10 January 2019—Xiaomi, India’s number 1 smart TV brand today introduced two new large screen TVs – Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) –along with a debut in the home audio category with Mi Soundbar.

Already leading in India’s smart TV market, the launch of the new 55-inch and 43-inch models will help strengthen Xiaomi’s foothold as the nation’s number 1 smart TV brand.

Speaking on the occasion of the launch, Eshwar Nilakantan, Category Lead, Mi TVs said, “We launched Mi LED TVs last year and the phenomenal response to the category has been overwhelming to say the least. We hit many milestones, including becoming the number 1 smart TV brand in India by selling over a million units in 9 months. We are very excited to take the most exciting category forward with the new TVs and add our first new category for 2019 – Mi Soundbar to our portfolio. I am hopeful that our Mi Fans would love the product with as much enthusiasm as has gone into building it.”

After an exciting entry into the TV business in Q1 2018, Xiaomi’s Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) bring further refinements to make TV viewing an even better experience. Mi LED TV 4X PRO (55) comes with a large 55-inch (138.8cm) 4K UHD display with the panel featuring 10-bit colour depth, and support for HDR10. A capable set of internals drives the processing, including 20W stereo speakers tuned for louder sound and heavier bass with the outside topped with a beautiful metallic grey finish. Xiaomi’s intuitive Bluetooth remote, which features a built-in microphone, allows for easy control with the addition of Google Voice Search.

Mi LED TV 4A PRO (43)’s 43-inch (108cm) display features a Full HD resolution of 1920 x 1080 pixels. The same 20W audio from Mi LED TV 4X PRO (55) also features here, as does the Bluetooth remote.

PatchWall with Android TV™

With its content-first approach, PatchWall has already made TV viewing a much more intuitive experience for thousands of Indians. At the same time, Android TV with the Play Store offers flexibility while support for Chromecast makes it extremely easy to enjoy your favourite content. PatchWall features content from 14 different partners with over 700,000+ hours of content with deep integration with online and set top box content with universal search making it easy to search for any content across sources. Some of the top content partners being Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and more.

PatchWall also announced its first PatchWall Binge Awards 2018 earlier this month. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi LED TV’s PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.

Mi LED TV 4X PRO (55)

Mi LED TV 4A PRO (43)

55” 4K UHD 3840 x 2160p display

43″ Full HD 1920 x 1080p display

20W stereo speakers with DTS-HD surround sound

20W stereo speakers with DTS-HD surround sound

PatchWall based on Android 8.1 Oreo with Android TV

PatchWall based on Android 8.1 Oreo with Android TV

64-bit Amlogic quad-core chipset with Mali-450 GPU

64-bit Amlogic quad-core chipset

with Mali-450 GPU

2GB RAM + 8GB storage

1GB RAM + 8GB storage

WiFi 802.11 b/g/n 2.4GHz/5GHz

WiFi 802.11 b/g/n

Bluetooth 4.2

Bluetooth 4.2

3 x HDMI (1 ARC)

2 x USB

1 x S/PDIF

1 x Ethernet

3 x HDMI (1 ARC)

3 x USB

1 x S/PDIF

1 x 3.5mm jack

1 x Ethernet

Mi Soundbar: Great sound, all around

After elevating the TV viewing experience for India, Mi Soundbar aims to complete the home audio experience for users. With eight drivers, including two 20mm dome tweeters for the highs, two 2.5” woofers for the mids and four passive radiators for the lows and enhanced bass, Mi Soundbar ensures no tune goes unheard.

Five connectivity options including Line-In, AUX, Optical, Bluetooth and S/PDIF make Mi Soundbar compatible with almost any TV, from CRT to LED. Inclusion of Bluetooth also means that Mi Soundbar can be paired with any smartphone or Bluetooth-enabled smart device.

With a 30-second setup, setting up Mi Soundbar is a breeze, a far cry from the home audio solutions currently in the market. With a clean design that has become the hallmark of Xiaomi products, Mi Soundbar blends into any room’s decor effortlessly.

Availability

Mi LED TV 4X PRO (55) and Mi LED TV 4A PRO (43) will be available via Mi.com, Flipkart and Mi Home stores for INR 39,999 and INR 22,999 respectively, starting 15th January 2019 at 12pm

Mi Soundbar will be available via Mi.com and Mi Home stores for INR 4,999 starting 16th January 2019 at 12pm

Android, YouTube, Google Play and other related marks are trademarks of Google LLC.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018.

Xiaomi India is the number 1 Smart TV brand for Q2 2018 as per IDC Worldwide Quarterly Tracker.

(Hong Kong, 7 January, 2019) – Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, announced that the Group bought 65,168,803 shares, or 0.48 percent, of TCL Corporation (“TCL Corp.”, ‎SZSE‎: 000100) from Shenzhen Stock Exchange’s secondary market on January 4.

On December 29, 2018, Xiaomi signed a strategic cooperation agreement with TCL Corp. to carry out joint research and development on the integration of high-end basic components of intelligent hardware and electronic information core. The agreement also means both parties will innovate the application of new device technology in the next generation of intelligent hardware, to establish cooperation and joint investment in the core, high-end and fundamental technology fields in order to constantly improve Xiaomi’s global customer experience. Besides, Xiaomi is interested in forming a strategic cooperation with TCL Corp. on core, high-end and fundamental technology fields at a capital level.

Xiaomi Founder, Chairman and CEO Mr. Lei Jun said, “I would like to express my admiration for Mr. Li Dongsheng, the Chairman of TCL Corp., because under his leadership, TCL has flourished and is now one of the world’s leading enterprises in technological innovation and operational efficiency. The acquisition of TCL’s shares and the strategic cooperation with TCL in various fields, including joint research and development and supply chains, are highly beneficial to Xiaomi’s further exploration and growth in its home appliance business. In 2019, Xiaomi is determined to introduce amazing home appliances that are honestly priced.”

TCL Corp. said, “Xiaomi’s investment in our shares will strengthen the collaboration between the two companies, and therefore help to build a closer strategic partnership. The two companies have shown a strong complementarity in their business. We believe Xiaomi’s strong product development and superior R&D capabilities, combined with our rich supply chain and production experience, will form a strong industrial synergy effect. Therefore, we can jointly promote the rapid growth of China’s smart home appliance industry and expand into the global market.”

In 2018, the home appliance business was a new growth engine for Xiaomi. Xiaomi TV became China’s largest smart TV brand in 2018, and its global sales increased by more than 350% year-on-year, according to its Q2 results. After the first organizational restructuring of Xiaomi’s listing, the TV division was established. Also, Xiaomi plans to enter the white goods market by adding new product lines, namely air conditioners and washing machines to its portfolio. At the same time, Xiaomi’s overseas home appliance business enjoyed a major achievement. Market research firm IDC released a report on India’s smart home market, showing that in the third quarter, Xiaomi TV had surpassed Samsung to become India’s largest smart TV brand.

Meanwhile, as a giant in the home appliance industry, TCL will shift its focus to semi-conductor displays, materials and emerging businesses, according to its strategic adjustment announced earlier. TCL possesses a very rich supply chain and has extensive production experience. Its Huaxing Optoelectronics TV panel ranked fifth in the world in the first three quarters of 2018.

– End –

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 132 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi has released an update to Mi 8, adding two new camera features to one of Xiaomi’s most popular smartphones for photography.

One of the two new features is steady handheld night photography that will significantly improve low-light performance; the other is 960fps video recording allowing users to shoot stunning, ultra slow motion clips. Both features were previously released along with Mi MIX 3 in October.

Mi 8 received a 105 photo score in May from the respected camera benchmark organization DxOMark that ranked it as one the best smartphone cameras in the world. With the new upgrade, Mi 8 will provide an even better photography and video experience.

Along with Mi 8, the Mi 8 Explorer Edition has also received the two new camera features, and Mi 8 Pro is next on the list. The Mi 8 series has been very popular among consumers. Xiaomi shipped more than 6 million Mi 8 series phones in just four months.

Mi 8 sports the flagship Qualcomm® Snapdragon™ 845 SoC. It has a 12MP AI dual camera on the back, and a 20MP selfie camera in the front. It uses a 6.21-inch Samsung AMOLED FHD+ display, and was the first smartphone in the world to adopt dual frequency GPS for location-based and navigation apps.

Xiaomi today released its latest smartphone, Mi Play, in the Chinese mainland for RMB 1099.

Every Mi Play smartphone sold comes with a SIM card that offers a free and unlimited one-year data package, which includes 10GB of 4G high-speed data every month. This allows users to stay connected 24/7 without any additional charges.

Xiaomi obtained an MVNO (mobile virtual network operator) commercial license from the Chinese Ministry of Industry and Information Technology in July this year, after participating in a nationwide MVNO trial program for three years.

Mi Play is powered by the MediaTek P35 SoC, which is built on 12nm process technology and driven by eight Arm Cortex A53 cores, with a maximum clock speed of 2.3GHz. It comes in a single RAM/ROM option of 4GB + 64GB. On the back, Mi Play sports a 12MP + 2MP AI dual camera setup, with the main sensor featuring 1.25µm large pixels for better indoor images. The 8MP front selfie camera is supported by AI functions such as AI Beautify and AI portrait mode.

Mi Play features a 19:9, 5.84-inch, FHD+ (1080 x 2280 pixels) full screen display protected by Corning® Gorilla® Glass 5. The compact design, along with a total weight of just 150g, makes Mi Play ideal for one-hand use. Mi Play also offers a 3000mAh battery, rear fingerprint sensor, two SIM card slots and a dedicated microSD card slot.

Also at the launching event, Xiaomi successfully broke a Guinness World Records record by erecting an 8-meter-tall, Christmas tree-shaped mobile phone mosaic that is made of 1,005 Mi Play smartphones.

Mi Play will be available at 10a.m. Beijing time on December 25 in the Chinese mainland, offering three color options with a price tag of RMB 1099.