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Visa has become the latest sponsor to condemn FIFA’s response to recent corruption charges, following Coca-Cola’s move to protect its brand from the fallout by demanding more “forthright” communications from the beleaguered organisation.

Brands using popular online content creators have been delivered sobering news this morning after a YouTube campaign for Oreo featuring some of the platform’s top content became the first to be banned for not being clearly labeled as a promotion.

Amazon is partnering with the Royal Mail to allow shoppers to collect packages from their local Post Office in a move that further expands the online retailer’s click and collect locations across the UK to over 16,000.

Team Sky is starting to put a commercial value on those potential fans engaging with sponsored content outside its own earned media channels, shining a spotlight on the so-called “dark social” traffic the advertising industry is struggling to measure.

Celtic FC has become the first club in the UK to commercialise its high-density Wi-Fi network, signing up Unibet as its first major backer in a deal hopes kickstarts efforts advertiser interest in the benefits of being able to target fans with real-time promotions during matches.

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