Television Bracketing

President Obama’s campaign unleashed three new television ads today, tailored specifically to three swing states: Virginia, Iowa and Ohio. The spots directly reference and rebut ads Team Romney released in those states last week, which argued what a Romney presidency would do specifically for each state. The Romney campaign ad in Virginia, for instance, said he’ll create thousands of jobs for Virginia. Watch Team Obama’s new ad below, in which the narrator says Romney has a history of shipping jobs overseas and labels him “outsourcer-in-chief.”

The tactic of criticizing Romney’s campaignstrategy, in addition to his own record, echoes a comment the President made in New Hampshire yesterday. He drew rousing laughter when he relayed how the Romney campaign responded to a recent Washington Post article about Bain Capital and outsourcing. Watch that clip and what our panel thought of the strategy on today’s show: