Gillmor Gang: Good Vibrations

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The Gillmor Gang — John Taschek, Adam Bosworth, Robert Scoble, Victoria Barret, and Steve Gillmor — convened at Dreamforce 2012 to honor the burgeoning Celebration of the Cloud. As Marc Benioff and Sir Richard Branson strolled past the Salesforce Live studio at the entrance to the Expo floor, the Gang recalled the birth of Web Services that @benioff correctly construed as the beginning of the end for monolithic software.

Of course, as @adambosworth points out, social needs a tipping point where enough people congregate and contribute to make it compelling to return. And as Forbes’ @victoriabarret says, the 95 thousand at Dreamforce and more on the Web confirm social is no longer cute or trivial. When Virgin America suggests tweeting or Facebooking your concerns rather than via an 800 number, you know the handwriting is on the Wall.

BioMarc Benioff is chairman and CEO of Salesforce. One of the pioneers of cloud computing, Benioff founded the company in 1999 with a vision to create an on-demand, information management service to replace traditional enterprise software technology. Under his leadership, Salesforce has grown from a groundbreaking idea into the fastest growing top ten software company in the world and the largest customer …