André studied architecture and received a master in visual arts at the Royal Academy of Fine Arts in Ghent.

After making trailers and typographic title sequences of television programs, he was asked by international record labels to direct their artists' music videos and found himself shooting all over the world.

As a branded content film director he loves to tell short visual stories with a specific photographic identity.He focuses on beauty, emotion and perfection.

Integration of CGI and stylish graphic high speed shots are characteristic themes in his work.