I have used this twice and will not use any other permanent red hair color with developer ever..The pros are if you follow the directions and use the right level developer and add a absolute perfection color booster or a intensity protein bonder to the die when u mix it then you will get the most beautiful Ariel little mermaid red..I mixed the colors magenta and Red together and this is a pic right after I died it the first time. Check out my next review on how I touch up my red hair with semi permanent die by Arctic fox. Oh the con to this color choice is be prepared to have a lot of upkeep..no more washing your hair daily and if u don't want it to fare fast then use cold water when washing. This brand has so far worked great for me but lasts maybe a month before fading and then I have to retouch it so it can be expensive.

First let start by saying when I first discovered this hair color....... I was shook, I was going for a red -red color and my hair was originally dark brown so I wanted something that would take and be noticeable and let me just say this color did exactly that. P.s I know the review is on the blonde color,which is what’s in my hair right now but When I first discovered this brand I brought the red from my local Sally’s. This is by far the best hair color, very true to color and easy to use. All you need is this and the developer to mix it with and that’s it. This is the only color that I buy to color my hair, although I do have one complaint with this color is the smell it has a very STRONG smell so if you’re someone that is really sensitive to certain smells then this may not be for you. But if you can deal with the smell then I recommend you try it Furthermore I felt this hair color didn’t tend to dry my hair out as much as other colors I tried.

So everyday I get asked the same questions about my hair. Here it is, I’m happy to share with you all what I use. I do my own hair, I am NOT A PROFESSIONAL! I’m just sharing with all of you what works for me! I use 5 boxes of HiColor HiLights in Magenta from @lorealhair and I use either a 20 or 30 developer, either or works just fine for me. But if I have to choose one, (30) I purchase everything at @sallybeauty my before hair color was dark brown, I did not have to bleach my hair what’s so ever to get this color. I’ve been red/magenta for about 4 years now. YES four years. I love my Hair! Hope this helps someone out there. I also have a VIDEO On touching up my hair on MY CHANNEL. Go head and check it out. Link in my bio. 🎀#lorealhair #magentahair #redhair #saloncare #hilcolor #hilights #sallys #notaprofessional #hairgoals #redhairdontcare #linghair #ariel #youtuber #youtube #akjfamily #akjespinozafamily

This is the best color I have found for darker hair. If you are looking for that truly bright fire engine red with no pre lightening this is what you want. This hicolor Hair Color Works amazing I use it with 20 volume developer and my hair comes out a super bright red with no bleach or lightener at all. It's not crazy expensive with each tube being about $6 each when my hair was all the way down to my rear end I only needed three tubes which seems like a lot but I also have very thick hair. If you have darker hair and want brighter colors with less effort and less damage this is absolutely your product. I have about a medium chocolate brown color for my natural hair and this honestly gives me the brightest red I have ever achieved without bleach or lightener and I feel like it truly keeps my hair from being overly damaged.

I used it a few years back to color my entire hair a pretty magenta red.

LOVED it! I will definitely try it again next Spring.

Just for reference I am a natural brunette.I have black hair and I did not have to lighten my hair prior to dying it.

As you can tell my hair color was VERY bright and vibrant.I have hair that is past my shoulders and had to use two tubes to completely cover all my hair.The first picture shows right after I colored my hair.The las picture shows my hair after two months of no touch up.

So needless to say the color is semi permanent,but it does last long! The last pic shows my hair after two months of no retouching.First two pics are a week after coloring my hair.

WOW! So I had never colored my hair before EVER, and I didn't want to bleach it then dye it because that was too many steps I thought! I wanted my hair a magenta color went to Sally's and found just that! I put this on my hair for around 30 minutes rinsed it out and wow it was literally exactly what J wanted with no complaints! My hair didn't feel like straw my hair wasn't damanged, and another pro it lasted for 2 months! I wash my hair every week and I was too lazy to buy specially "color treated hair products" so I didn't I use my same shampoo and conditioner and my color didn't get stripped or dull no touch ups for 2 whole months! I honestly recommend it! It was the fastest easiest process ever! No toning, bleaching, touch ups, nothing!

This Hair dye is holy grail for us dark hair individuals. helps to skip the whole hair bleaching first step and then dye. this was super easy to apply the smell was not harsh at all and after one red and one magenta I was able to get the perfect dark burgundy red color that ive been dying for I love love this hair dye and recommend everyone try not to mention this is super affordable this was only 4.99 at my local beauty supply store.

I have been using this product since March of 2017 and I have been loving it ever since. The color came out the exact way I wanted it and I love how I didn't have to lighten my hair before. Since my hair is curly/thick/long (3b type curls), I needed 3 boxes. My hair was also not damaged at all, just remember to use deep conditioner so your hair won't get dry. The only problem I have with it is that when I wash my hair, my towel turns pink from the water, even after a few washes.

I love, love, love this. This is my hair color. I only use this on my Roots now, but this color is Beautiful. If you have dark hair this for you. It's specifically for dark hair. I can't say enough positive things about it... it's awesome!!

I first got the blonde color 4 years ago and after two dyes it came out looking like a perfect honey blonde from my hair being a dark brown originally. This didn’t leave my hair damaged, so I always recommend it to anyone that wants to dye their hair instead of spending money at the salon! After this color I used Red Hot for a year and loved that color as well. One tip I would suggest is , your hair HAS to be virgin hair or at least not color treated for a long long time or the color will not stick.

I have black dyed hair. I want a liitle change and thought about the red highlights at tge bottoms of my hair. will this work on my hair, or do I need to bleach first? ( I wanted to get bright red ombre/highlights)

You can use a developer with this. My hair was dyed dark brown and with a developer it turned very vibrant. If you have root growth i recommend a lower developer that you use on the lengths or they with end up brighter. But, you do not need to bleach first.

I want to try this product but am not rlly too sure as to how it would turn out. We're u guys impressed w the results? I would love to see some pictures if anyone has used this so I can see what the color looks like.

My hair is naturally dark brown almost black and this worked I've been using this going on 4 years now. I use 3 boxes every time I dye my hair, I used the 40 developer the first time I dyed my hair and now every time I dye it I use the 20 developer. You can get it all from Sally's!