News & Perspectives on Beer and its Culture

Catawba Brewing Co. Heralds Return of Peanut Butter Jelly Time

Catawba Brewing Co. (Morganton, North Carolina) recently announced that Peanut Butter Jelly Time will be making a much-anticipated return on Friday, March 3.

Peanut Butter Jelly Time is a beer that has reached nearly legendary status in the craft beer community because Catawba Brewing has always rejected the idea of shortcuts when it comes to this offering. Instead, they are dedicated to brewing it the hard way – a.k.a. The Right Way. Starting with an American Brown Ale recipe to provide a “bready base for the star ingredients,” this specialty release is then aged for weeks on whole-roasted North Carolina peanuts and real Oregon raspberries. Catawba believes that only this “proprietary brewing process” can yield the true peanut butter notes and ” the bold complementary flavor of fruity jam” necessary to create the experience of “an entire delicious sandwich in a glass.”

The limited release of Peanut Butter Jelly Time will officially begin on March 3. This Specialty offering will be available on draft and in 4-packs of 16 oz. cans at select craft beer retailers in Alabama, North Carolina, South Carolina and Tennessee. There will also be a “commemorative collector’s edition PB&J Stanley Classic Lunchbox – containing beer, merch, and an original art print – . . . available exclusively in Catawba tasting rooms.” The brewery plans to nearly double last year’s production numbers for Peanut Butter Jelly Time, but that does not mean you should expect it to “last much beyond April 2, which happens to be National Peanut Butter & Jelly Day 2017.” Secure your cans when you see them because no one wants to miss out on some Peanut Butter Jelly Time. Prost!