Articles tagged with Targeted Marketing from DMNhttp://www.dmnews.com/targeted-marketing/topic/19275/
Articles tagged with Targeted Marketing from DMNDMNweb@haymarketmedia.comnoP&G Eases Throttle on Targeted Facebook AdvertisingFacebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.http://www.dmnews.com/pg-eases-throttle-on-targeted-facebook-advertising/article/515117/
Wed, 10 Aug 2016 11:28:16 GMTFacebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.DMNMarketing to the Millennial Mind-SetIt can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.http://www.dmnews.com/marketing-to-the-millennial-mind-set/article/487146/
Mon, 04 Apr 2016 04:00:00 GMTIt can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.DMNAddressable TV Isn't On the Way; It's ArrivedThe Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.http://www.dmnews.com/addressable-tv-isnt-on-the-way-its-arrived/article/478386/
Thu, 25 Feb 2016 10:00:00 GMTThe Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.DMNWhy (and How) Marketers Should Engage Geeks and NerdsCultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.http://www.dmnews.com/why-and-how-marketers-should-engage-geeks-and-nerds/article/473362/
Thu, 11 Feb 2016 10:30:00 GMTCultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.DMNThe Grammys Take Steps to Mend Strained Relations with Hip-Hop FansRap features prominently in next year's lineup, but reactions are mixed.http://www.dmnews.com/the-grammys-take-steps-to-mend-strained-relations-with-hip-hop-fans/article/458291/
Tue, 08 Dec 2015 10:30:00 GMTRap features prominently in next year's lineup, but reactions are mixed.DMNIt's About Time, Google!This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.http://www.dmnews.com/its-about-time-google/article/442239/
Thu, 01 Oct 2015 16:22:06 GMTThis week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.DMNFirst Insight Introduces New PlatformLeave the gun. Take the marketing software.http://www.dmnews.com/first-insight-introduces-new-platform/article/440421/
Thu, 24 Sep 2015 12:00:00 GMTLeave the gun. Take the marketing software.DMNPrecision Targeting: CPGs Must Engage Elite 1 Percent to Launch New ProductsThey must locate and promote to the one out of every 143 consumers who make or break their new products.http://www.dmnews.com/precision-targeting-cpgs-must-engage-elite-1-percent-to-launch-new-products/article/433503/
Wed, 19 Aug 2015 13:54:39 GMTThey must locate and promote to the one out of every 143 consumers who make or break their new products.DMNSocial Targeting Doubles the Performance of Paid MediaLifestyle publisher PureWow doubles its subscriber conversions with targeted social media.http://www.dmnews.com/social-targeting-doubles-the-performance-of-paid-media/article/427677/
Wed, 22 Jul 2015 09:30:00 GMTLifestyle publisher PureWow doubles its subscriber conversions with targeted social media.DMNData Fuels INDYCAR's "Rivals" CampaignThe open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.http://www.dmnews.com/data-fuels-indycars-rivals-campaign/article/416142/
Fri, 22 May 2015 09:30:00 GMTThe open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.DMN