Four basic knowledge and tools for information product creators

If you want to survive in information marketing, you need to be able to create the products. Of course, the world of information marketing is fairly large, so I focus on the consulting market. There is nothing to sell on this market without a product.

Online sales advice is not like the world of bricks and mortars where you can count on selling time. You need to create products for the internet. You must be able to pack your skill into a package that the customer can purchase and deliver. As a plumber, the plumber becomes a DIY plumber teacher.

And if you want to create advice or self-help, you will need the skills and tools you need. In this article, four essential skills and tools are shared with information product makers. In other words, counsel or self-help gurus.

first You need to be able to plan. This seems easy. Everyone is planning a kind of trip or planning to move. No? And if you ever run a business, should not you have to make a strategic plan? One word – no. No cigars. I'm sorry. There are three ways of using the business model pattern. Strategic management, responsible for identifying changes and responding properly. Operational control that is responsible for preserving things. It's also a daily job. And the project or implementation management that is responsible for planning and implementing changes. It basically moves the operational group to which the strategic group intends. This is the type of design I'm talking about. And there is a need for separate means and spiritual focus.

2nd You need a system. Do you always want to build each product when you create it? Or worse, just throw something in the hope that it works? Or are you ready to make a crap? You do not need a system. But if you want to create a quality product that always meets the needs of your customers, you need a standardized procedure. System. A series of tasks that are being prepared in the same way to create a product.

3rd It will not be enough to create a product. You need to create a product that meets your customers' needs. This invites the client. To do this, you need to understand your client. Estimating customers' needs. Prediction of when they will be energized. When they get bored. You have to develop empathy.

4th Basic language skills are needed. If you do an English language course in English, you speak English. This does not mean that you have to speak English in your mother tongue. Directly on the streets and your native language Cymraeg. (If you're talking about Cymraeg-shh, I could say Saesneg). That's okay. No problem. But if you can not spell it. If you can not compile a sentence. If you can not create a paragraph, you have a problem. The words are the means of a ship. And their assembly proves you know your ship. Accent does not matter. Even the possible non-English sentence structure is okay. But overall he must be a craftsman he will use.