Dogmatic: Simplicity, Choice, Truffle Oil

We popped by New York ad agency Mother recently and Andrew Dietchman there reminded us of the hot-dog stand they creatives have helped bring to life as part of their mission to developing interesting and stimulating IP.

We popped by New York ad agency Mother recently and Andrew Deitchman there reminded us of the hot-dog stand they creatives have helped bring to life as part of their mission to developing interesting and stimulating IP. Nick and I stumbled upon it yesterday and took this snap. Dogmatic can be found on West 12th Street near the Magnolia cupcake store and offers organic sausages from grass fed animals upstatge. All sold with a great sense of style and humor.

“Fast food is the least convenient food out there. It’s hard to eat your food, speak on the phone and drive your car. So we saw a need for a portable sausage – one you could take it anywhere. Ergonomic food.

“Simplicity and choice are not disparate. They’re not. With Dogmatic, you choose the bread, sausage and sauce. Those three choices gives you 42 options. All this really is choice and simplicity.”

Only $5 for a hotdog with brie and truffle oil sauce. Better than Thai food, they say..

(Oh yeah: the girl on the right showed us the Ab-Fab keyring she had to buy online. Her two favorite TV shows are British, you know.)

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.