SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY

Written on the 25 August 2017 by Yasmin Bonnell

THE RETAIL industry has experienced its fair share of troubles this financial year, but Super Retail Group Limited (ASX: SUL) has cut through the noise to deliver a 25 per cent increased normalised net profit of $135.8.

The company, responsible for brands including Rebel, Supercheap Auto and BCF, has also increased EBIT by 18.3 per cent to $207.3 million and generated total sales worth $2.5 billion.

Managing director and CEO for Super Retail Group Peter Birtles (pictured) says the company's strong performance is largely due to its online platforms.

"We continue to see large increase in the number of customers interacting with our brands through our digital channels," says Birtles.

"This is not only generating significant growth in digital sales, particularly through click-and-collect, but is also helping our customers make their buying decisions before coming into store to complete their purchase."

As margins across all divisions increase, he says Super Retail Group will continue to invest in its core business development to achieve growth.

"We will continue to invest in the growth and refurbishment of our store network and in the development of our digital, IT, supply chain and analytics capabilities.