Empathy driven design for meaningful experiences

As part of my experience at Vistaprint, I was responsible for managing the user experience strategy, design and research efforts for the design customization portion of the Vistaprint online experience. This included a large scale redesign of the customization experience for 50+ products across 25 locales. The new studio environment was a better match for customer expectations, leading to in increase in conversion of 2.5% over the previously existing version, as evidenced through multivariate testing. Project efforts included:

Advocating for the use of co-design methodology in uncovering customer insights.