Mugler Fragrance opens freestanding store at Macy's Chicago

Clarins Fragrance Group, the French skincare, cosmetics and perfume arm of Clarins Group, has opened a new boutique for its Mugler fragrance brand at Macy's Chicago store, located on State Street.

Instagram @ muglerofficialThe new Mugler store was created around a concept the company called 'The Art of Faceting Dreams', combining a couture experience with surreal design elements, according to a press release.

Highlights of the store’s interior include a perfume fountain decorated by three suspended silver drops, furniture with black lining and a pair of ‘giving’ hands reaching out from one of the boutique’s walls, holding fragrances.

To help visiting customers find products, the store features interactive technology like Mugler’s ‘Fragrance Finder’ system and ‘Radio Frequency Identification’ system. In addition, the boutique also features a display of twelve scents, called ‘the organ,’ that is designed to help customers find their best scent, the company said.

"With its soft curves and round modules in its architecture, this Mugler boudoir is designed to surprise and trigger personal emotions,” said Christophe de Lataillade, International Creative Director of Clarins Fragrance Group.

In addition to Mugler, Clarins Fragrance Group’s portfolio also includes the Clarins, My Blend and Azzaro brands. This past July, it was announced that the company has been in talks to sell both the Mugler and Azzaro brands to beauty giant L’Oréal, in a deal set to be completed sometime this year.

The French cosmetics giant has entered into negotiations with Clarins with a view to acquire the two perfume brands, as well as Mugler’s fashion business, an operation which would reinforce L’Oréal’s luxury division.

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