Nendo design packaging for Japanese craft beer

Kin Kura, Aka Kura, and Kuro Kura

Packaging designs for Japanese craft beer produced in a sake brewery, completed as part of a project to support the Sekinoichi brewery located in Ichinoseki, Iwate – a city devastated by the Great East Japan Earthquake.

The beer is available in three varieties: the golden (= kin) pale ale, the red (= aka) dark pilsner, and the black (= kuro) stout.

Taking inspiration from the unique combination of beer and sake brewery, which is called a ‘kura’ in Japanese, the products were named Kin Kura, Aka Kura, and Kuro Kura. The Chinese characters for gold, red, and black were each incorporated