Forsman signs up the Grim Reaper for UNICEF

Charity ads aren’t the hardest thing in the world to do but it is difficult to make one campaign stand out from the rest.

If that’s what you want to do it’s a good idea to arm yourself with Sweden’s Forsman & Bodenfors.

Its last effort for UNICEF featured footballer Zlatan Ibrahimovic (currently suspended for insulting the French nation) and this new one, aimed at combating the effects of waterborne diseases on children, features the almost equally scary Grim Reaper.

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.