I was listening to a show today, not even sure what it was or what it was about, (one of those mindless listening moments until something catches your attention I guess.) They were talking about two identical pairs of shoes. One was in a room with floral spray. One was in a room without. More people bought the shoes that were absolutely identical in product and room, except one small difference! Floral spray! One small tweak and you can have customers clamoring for your product. So bake some bread, spray some spray, but do something! It really is “just that easy!”