Our Sites

Toyota Just Trademarked "Supra," So We're Going Nuts

We've been telling you that a new Supra was being worked on for quite some time now, even if Toyota liked to say things like "we don't know what you're talking about" in response. We heard confirmations from PR people who had partaken of social lubricants, and we got huge grins from otherwise tight-lipped test drivers.

Then the Toyota FT-1 showed up for the Detroit Motor Show. There was much rejoicing. Now Toyota has gone a step further and filed with the US Patent and Trademark Office to renew the "Supra" trademark once more.