Addressing the unaddressable

TED@UPS asks: What if everyone in the world had an address?

In the Western world, we’ve spent decades building up a complicated infrastructure. But the amount of time and money that goes into such things isn’t feasible in the developing world. Mario Paluzzi looks at how these countries can leapfrog ahead to build an even better system.

We could create a more efficient locator system. One that can find you instead of your address.

Mario has made a career out of inventing solutions to the shipping industry’s big challenges. He is always looking for new ways to create a more efficient and connected world.

In his TED@UPS talk, Mario explains how an estimated three-quarters of the world’s population does not have an address. To reach these people, he proposes we throw out the rulebook when it comes to shipping and the inefficient “last mile” of delivery.

Mario sees a world where smartphones can tell delivery companies someone’s exact GPS location for a drop-off, and fellow commuters or even drones could help reach people off the beaten path.