KEEPING THE FILIPINO SPIRIT ALIVE. MAKING IT A REALITY IN EVERY FILIPINO.

Friday, November 4, 2016

Trade Marketing Promotions in the Philippines Using Larong Pinoy As Vehicle

WILL YOUR
SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR
BRAND STAND OUT

AND DELIVER SALES? OR
WILL YOU JUST BE

AN ADDED BRAND
SPONSOR.

Events marketing is a great vehicle to catch the
attention of target customers.

But how
many times have you joined events that did not deliver bottom-line results?

And in how many occasions have you sponsored events that are also being

implemented by other product-brands --- making you a "me-too" sponsor?

MAKE YOUR SPONSORSHIP EQUITABLE

Get an event vehicle that will take your

product
in district-communities, and create

not only goodwill among Filipino families,

but deliver day-after sales as well.

Larong Pinoy is a cultural treasure cherished by Filipinos.

It is a potent event vehicle for building goodwill among
families.

ITO ANG LARO NG MGA PINOY

The Filipino
Street Games are timeless. It is still
well-loved by many families.

Awareness for
the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.

Amidst the
popularity of computers and game gadgets, the Filipino games are still
popularly played in playgrounds and street suburbs.Larong Pinoy has a variety of games that are
as equally fun and competitive with western sports.

The Larong Pinoy program will be a fun
wellness activity that will engage children and parents in communities.

The promotion of the games will be a
combination of an advocacy for the revival of the heritage games, with the
vital promotion fitness and wellness for a healthy citizenry.

LARONG PINOY
WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS.

THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

LARONG PINOY SPORTS CLINICS & PLAY CAMPS.

THE NEIGHBORDHOOD STREET GAMES IN PARKS &
PLAYGROUNDS.

INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.

LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS

AN ADVOCACY WITH A LIVELIHOOD PROGRAM

Coinciding with the Larong Pinoy activities,
the Foundation activates a livelihood program for local citizens and retail
stores.Larong Pinoy promotions will be
conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood
participation.

WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY
ADVOCACY

Corporate sponsors supporting the Larong Pinoy
will create not only goodwill and buildbrand image, but potentially, deliver “day-after sales” in sales
territories through direct marketing efforts tied with activities in
district-neighborhoods.

MAKE LARONG PINOY CORPORATE PR ACTIVITY COMBINED WITH A CONSUMER PROMOTION EFFORT THAT WILL BRING DAY-AFTER SALES.Larong Pinoy will be a great vehicle
that will take product-brands in communities, with consumer goodwill that will
trigger product sales at retail stores.

It is a potent below-the-line promotions that
can deliver day-after sales. The sponsorship efforts ranges from local
merchandising to retail trade promotion efforts. Magna Kultura, to product retail sales at sari-sari stores
within the perimeter of the sports clinic area in barangays.

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED

IN
CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.

The Larong
Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari
stores will play a big role in the community promotion efforts.

IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH
PROCESS.

Product-Brands
will gain incremental sales from sports clinic participations, game stubs and
raffles, and trivia promos that will be launched in district-neighborhoods;
with sari-sari stores and groceries playing a vital role as conduits to
promoting the games.

Corporate
citizens interested in partnering with Magna Kultura Foundation in advocating
the Games in the Philippines may contact Tel. No. (632) 514-5868, or email:
magnakultura@gmail.com