We’ve been following the adventures of social media influencer and entrepreneur Jay Alvarrez for a couple of years now. Just when we thought he just did the coolest thing we’ve ever seen, he pushes the envelope just a little farther.

The Hawaiian native optimizes the RSD mentality, it’s not about the success itself but the drive dream and everything it takes to get there. He is the Creative Director on his own projects and matches the aesthetic of his videos with with a killer soundtrack. Check out Jay Alvarrez latest video “UAE” (Pushing My Limits) and get your own dose of inspiration.