Inaugural Address: Renee Hobbs, University of Rhode Island, USA:From audiences to authors - Children and young people as content creators and global communicators

Keynote Address: Mohan J. Dutta, National University of Singapore, Singapore:Networks of capital, social change, and technologies of control: Subaltern social movements as sites of global transformation

Tea Break

11:30-13:00

Auditorium

Session 1

Plenary

Digital

Literacy &

Digital

Activism

Chair :

Mohan J. Dutta

Sirkku Kotilainen, University of Tampere, Finland: Media and information literacies as the basis for youth civic participation

Parth Shastri, The Times of India & Kumar Manish,AhmedabadGlobaShapers Community, India: Use of socialmedia by three prominent politicians and parties during general election 2014 - Trends & Analysis

Day 3 ­ 21st February, 2015, Saturday

TIME/VENUE

SESSION

PARTICULARS

09:00 ­- 10:30

SH 5

Session 9 Emerging

Scholars` Confluence

Facilitator : Saumya

Pant

Special session for emerging scholars to interact and network with peers and senior colleagues

10:30 - 11:00

Tea Break

11:00 - 13:00 Auditorium

Session 10

Plenary

Future of

Digital Branding

Chair : Vidhya Sankarnarayan

Co-Chair : Falguni

Vasavada

Oza

Vidhya Sankarnarayan, Co-­-CEO, Flamingo, Mumbai, India

Vishal Chinchankar, Digital Head, MEC Global, Mumbai, India

Kulwinder Singh, Director, Global Marketing & Communication,

Synechron Technologies, Pune, India

Rishi Dogra, Head of Digital, Po1 at PepsiCo, Gurgoan, India

Kanika Mittal, Head, Marketing and Brand Communications,

Reebok, Gurgoan, India

13:00 ­- 14:00

Lunch

14:00 - 15:00

Auditorium

Session 11

Technology and

Social Impact

Chair : T.T.

Sreekumar

Co-Chair: Manisha

Pathak-­-Shelat

Ajai Kumar S., UNDP, India: Effective Branding for Better Social Impact: A study on the need of effective branding of schemes implemented by the Ministry of Rural Development and Ministry of Health and Family Welfare, Government of India