Increased demand for 1, 4 butanediol, plasticizers, polyurethane, and resins, coatings, dyes and inks has remained the major driving factor for this market. However, high prices of raw material and increasing environmental concerns are the major constraints for the market growth. Growing consumer demand for bio-based succinic acid and low production cost has positively impacted the growth of bio-based succinic acid resulting into strong investment in new projects. This is expected to result into increase in production capacity to fulfill the growing demand for succinic acid in near future. Emergence of bio-based succinic acid market is expected to offset impact of restraining factors such as environmental regulations, volatility in raw materials prices.

Resins, coatings, dyes and inks dominated the market and accounted for 20.8% of the total succinic acid consumption in 2011. With 13.0% share of total volume consumed in 2011, pharmaceutical industry was the second largest application segment for succinic acid. Succinic acid demand is primarily a function of growth in application industries such as paints & coatings, infrastructure, food, footwear, medical, cosmetics, and automotive. Bio-based succinic acid, which has significant potential as a platform chemical, particularly substituting maleic anhydride, is expected to provide huge market opportunity for the players in the market, with a number of companies already in pilot and demo-scale projects for bio-succinic acid production.

Europe dominated the global succinic acid market with a share of 33.6% in 2011 followed by North America and Asia-Pacific which together accounted for 58.8% of the total market. Asia Pacific is estimated to be the fastest growing market for succinic acid due to the rising demand from the most emerging economies such as China, India and Japan. Rapid growth of downstream industries in these countries is expected to drive succinic acid demand in Asia-Pacific.

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