Moab Easter Jeep Safari cool things.

A lot of you already know that a lot of companies tend to unveil the latest and greatest new products at the SEMA show later in the year.

But what you might not know is that the Easter Jeep Safari in Moab, Utah, the week before Easter is often where early prototypes can be found lurking.

Depending on what it is, and how far along the company is, you might find the new part under a Jeep, on a table at the vendor's show, or hidden away somewhere. Sometimes we have to ask companies what's new if we don't find things on our own.

Of course we love ferreting out new stuff to show you guys but we also enjoy brainstorming with companies about the new parts. And not only are there cool parts at the show but there are often very cool Jeeps.

So we went around snapping pics of parts and Jeeps to bring to you guys. For a more in-depth look of new products we found in Moab, check out the upcoming August 2014 issue of Jp Magazine.