CREDIT UNION VALUES AND PHILOSOPHY IN ACTION
Consumers are faced with hundreds of marketing messages every day. How credit unions distinguish themselves from everyone else is through their values and service. How do consumers decide where to take their business? How can credit unions promote their unique advantages? What are the consequences if credit unions don't?

This inspirational keynote or all-day workshop, explores practical ways to walk the credit union talk and celebrate the unique contribution CU's make around the world. Through practical exercises and real-life case studies, participants will develop how to translate their unique values and brand into practice. We'll answer the question of how our service culture distinguishes credit unions in the eyes of our members.

Remember, it's less expensive to keep a member than to entice them back once they're gone!

What consumers look for in financial institutions

How the development of the credit union idea meets today's consumer needs