There’s recently been a surge of AR applications in the marketplace as our grasp of the technology improves. While the buzz is mostly surrounding the announcement of the Microsoft Hololens 2, many other companies are utilizing the technology to help display content in a more immersive way. Take the Weather Channel for example.

The Weather Channel has been focusing on using AR technology to truly show the power of nature. In their most recent content, meteorologist Mark Elliot showcases the science behind ice thickness and what you need to do so you don’t fall through the cracks.

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Majestic, vast landscapes of frozen lakes… for millions, winter would not be complete without the serene escape that comes with spending time on these frozen fields. But imagine a chilling nightmare unfolding before your eyes and under your fee – one that might become more likely as a result of our changing climate. What may have appeared to be a solid playground can unexpectedly crumble beneath and leave you numb. Just in time for the spring thaw, The Weather Channel is taking you above and below the ice to provide a chilling perspective that few will ever experience and in a way you will never want to imagine for yourself.

This is another example showcasing just how destructive floods can be in areas. The digital displays through AR/MR is able to show the audience the power of the force in a more immersive way.