Samsung unveils innovative collection

Amman, September 13, 2012

Leading consumer electronics and home appliances company, Samsung Electronics Company, has introduced its most innovative collection which includes an enhanced ‘Made in Europe’ range of appliances.

“We will become the No1 brand within the home appliances industry, and we’re well on our way,” said Boo-Keun Yoon, president and head of consumer electronics division; head of digital appliances business, Samsung Electronics.

“Not only are we continuing to invest in our European business to achieve this goal, but our new home appliances that you will see today are smarter and better connected than ever before. It’s truly a revolution when everyday chores like cooking and cleaning are transformed into insightful experiences.”

As part of its strategy, the company plans to invest further in its European Research Centre, European Product Innovation Team and Design Centers.

Additional areas of focus include its facility in Poland, which manufactures state-of-the-art refrigerators and washing machines such as the Space Max refrigerators and ecobubble washing machines.

Samsung understands that European consumers are concerned with rising energy prices, limited kitchen spaces and the environmental impact of their home appliances, a statement from the company said. With this in mind, it developed Europe’s largest bottom-mounted refrigerator unit, featuring a slim and sleek design and 400L capacity.

A core component of the product is ‘Space Max’ technology, which offers more capacity within the interior of the refrigerator, all the while maintaining the same size and dimension of the exterior. Additionally, a new insulation technique allows the fridge walls to be thinner without compromising the overall size of the unit.

The same technology is also available in Samsung’s side-by-side refrigerator. Featuring a capacity of 615L, this product is responsible for the company’s No 1 position in the category for six consecutive years.

Similarly, the ‘Space Max’ technology increases Samsung’s French door refrigerator to 520L with a 600-millimeter counter depth to easily fit into kitchens.

Samsung has also changed the way people can do laundry with its bubble washer, a revolutionary way to wash clothing, enhance fabric care and reduce energy usage, the statement said.

Traditionally, everyone assumes that hot water is the optimal setting to remove stains from clothing, but the heat can sometimes damage delicate fabrics and even add to the environmental burden, causing excessive energy consumption, it said.

Most washers have a cold water cycle for bright colours and delicate fabrics, but in ordinary machines, a cold water cycle often takes much more time and doesn’t always get the stains out. Some consumers may remember the additional time that was needed for performance when switching from 60°C to 50°C eco cycles.

Recent trends skew more toward 40°C and 30°C warm cycles. These cool wash cycles required more time to be effective – until now, it said. Samsung’s scientists discovered an innovative way to quickly and effectively wash clothing by using ecobubble technology. Ecobubble mixes detergent with air and water to generate a large number of bubbles and greatly speed up the detergent activation in cool water, getting to the wash phase much faster.

Washing in cool water saves up to 70 per cent in energy consumption and is gentler on fabrics, and with ecobubble consumers can still enjoy a thorough cleaning performance.

As indoor biological pollutants become a growing public health concern, Samsung introduced the revolutionary air humid purifier Paper to improve indoor air quality and enhance consumers’ health.

Paper is a 3-in-1 multi-functional air purifier that automatically generates harmless micro moisture by disc type evaporation, it said. Additionally, its core S-Plasma Ion technology generates activated hydrogen and oxygen ions that transform toxins from the air into harmless water vapour.

Its cleaning properties have been recognised by authentication authorities across the UK, US, Japan and South Korea, while the Seoul National University Hospital and Seoul Toxicology Lab have certified the technology as safe and non-toxic for humans.

Samsung has also made it possible to vaccum with a single touch of a button, with the Navibot S, a visionary robotic cleaning device that provides hands-free automated floor cleaning.

Building from its predecessor, the new Navibot S has even more features for increased ease of use. For instance, the unit comes equipped with an auto dust emptying function, so when it needs to empty, NaviBot S intelligently returns to the charge base where it can evacuate its dust container into a central ‘bin,’ refreshing its charge and getting ready to clean again. This upgrade even cleans the main brush while charging, it said.

The device’s upgraded visionary mapping plus system ensures thorough and efficient cleaning, cleverly avoiding obstacles with a suite of upgraded sensors. The new design is 80mm in height, an ultra-slim shape, 10 per cent smaller than the previous generation. It all adds up to a faster, more intuitive and efficient cleaning companion. – TradeArabia News Service