"I've reached a point in my life where I have driven my Truman Show boat into the painting," he told BBC Radio 1's Zane Lowe. "I've got to a point where Michael Jackson didn't break down. I have reached the glass ceiling as a creative person, as a celebrity.

"I am a product person. Not just clothing - water bottle design, architecture. I've been at it for ten years. There's no-one around here in the space that looks like me, and if they are they're quiet as f**k".