From LA to Sydney, here are some of the projects I've flexed my expertise on

Blog

below are some recent posts

The average app’s lifespan varies somewhere between that of a moth and a classroom hampster. Basically, it’s short, and it can be even worse for retail apps. Customers don’t have money to spend with a retailer every single day, so why should they have a store’s app living on their device? What can companies do(…)

A year ago I noticed a sudden growth in referrals and starting poking around to figure out where these new users were coming from. It was a little startup with a funny name but it was sending big numbers of visitors, and they were converting once they got there. Today, Forever 21 is the most(…)

Aspirin was unveiled by Bayer in 1899 for the treatment of toothaches, headaches and other pains. But it wasn’t until the 1960s and 70s that it was recognized as a treatment for heart attack and high blood pressure. This gap in knowledge existed simply because pain reduction wasn’t an application they were measuring for. Tons(…)