IMBA Looks to Future, Adds Strategic New Roles

IMBA Looks to Future, Adds Strategic New Roles

The International Mountain Bicycling Association (IMBA) is adding several new positions to the organization. These new roles will be key as IMBA focuses on telling its story and working more closely with its chapters, partners and sponsors as mountain biking continues to gain popularity. These positions will help IMBA reach a broader mountain bike audience by focusing on heightened chapter engagement, elevated partner relations and programs that develop the sport.

Michelle Barker, IMBA’s Region Director for both the Midwest and Pacific Northwest regions, has been promoted to the new position of Director of Chapter and Regional Development. Her efforts will focus on developing and implementing more efficient, effective resources for chapters and regions and cultivating stronger engagement. Barker will be reporting to Bruce Alt, Vice President of Government Relations, Access and Advocacy.

“Barker’s background in education and her success growing community partnerships regionally will be huge assets as we build the next phase of IMBA’s chapter network,” said Alt.

Aimee Ross, former Development Manager, has been promoted to Director of Business Development. Ross will expand funding opportunities while ensuring IMBA’s vision integrates with its partner relationships, and will facilitate cross-departmental collaboration between IMBA and its partners.

Great Lakes Region Director Andy Williamson has been promoted to Director of Program Development. Williamson will will be working with chapter leaders and staff to design and execute a full range of programmatic strategies and initiatives that support IMBA’s mission, strategic plan and chapter services.

Both Ross and Williamson will report to Aaron Locker, Vice President of Development.

“Ross is an industry veteran responsible for many of the great partnerships IMBA has today, and Williamson is a proven executive with not-for-profit program development and management experience,” said Locker. “We have an incredible team at IMBA full of great ideas, and we are all thrilled about the momentum these new positions will bring to the association.”

The International Mountain Bicycling Association (IMBA) is a 501(c)3 non-profit educational association. Its mission is to create, enhance and preserve great mountain biking experiences. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA represents our members, supports our chapters and our work benefits the mountain biking community. Learn more at IMBA.com.

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Eleanor was born a two-wheeled volunteer and cycling advocate. From racing to riding to work and every trail in between, she always put bikes first and gives back to the sport. She loves chunky trails and technical climbs with views that make it worth the work.

Eleanor was born a two-wheeled volunteer and cycling advocate. From racing to riding to work and every trail in between, she always put bikes first and gives back to the sport. She loves chunky trails and technical climbs with views that make it worth the work.

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