Marketing Strategy Put simply, a marketing strategy is the plan of action behind achieving your goals. Making a plan will help you market more effectively. A good plan will identify a variety of activities including the content you’ll create, the medium and frequency you’ll share and the events you’ll attend to name just a few. […]

“Content marketing is king” is the definitive marketing mantra of the day, but it can be a challenge to understand exactly what and when you should publish. There is no guaranteed number of posts or exact type of content that will lead to success, but there are general guidelines that can help to improve the results […]

Marketing is an innovative industry, and new methods for businesses to reach their target customers appear frequently. Not so long ago the new opportunity was television advertising, which took over from radio, which itself had taken over from outdoor advertising as the most popular. More recently, digital display advertising started losing ground to social media […]

Put simply, affiliate marketing is performance-based marketing in which one business rewards another for driving visitors (through various marketing efforts) to buy its product. The core players are the ‘brand’, the ‘affiliate'(you) and the customer. There is also the potential for a fourth player known as a super-affiliate, they act as an agent and manage […]

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