Joshua Siegel, YouTube's Product Manager, Upload and Video Management, encouraged users to tag their video with "yt15minutes," upload it by Wednesday, August 4, and a select handful of people would truly gain their 15 minutes of fame by by being featured on the YouTube homepage in a future spotlight.

But then I found several categories of YouTube partners that were using their extra time to make some extra money. This includes: Beauty Tips, Technology & Electronics, Machinima, Video Blogs, and Gadgets.

Not every beauty tip or gadget demo can be squeezed into 10 minutes. Some need a full 15 minutes to cover every detail. And don't get me started on the time it takes to learn a sound strategy for getting into high rounds on the COD:WaW Zombie Map Shi No Numa.

So, why does expand a marketer's ability to make some extra dough?

At SES New York 2010, I interviewed Jordan Blum of Beautychoice.com. He discussed Beautychoice.com's outreach to the top YouTube channels in the beauty tips category. Beautychoice.com gives products to professional makeup artist's like Michelle Phan, who then link back to beautychoice.com.

The results have been spectacular, according to Blum. What he called "product placement on steroids" and generated "millions of dollars" in product sales for Beautychoice.com.

In case you think this is too good to be true, consider this: Michelle Phan's "Lady GaGa Poker Face Tutorial" has 20,390,627 views and her beauty channel has 209,762,308 total upload views and 869,942 subscribers.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.
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