One of the core goals of Isfahan Healthy Heart Program is to reduce high-risk cardiovascular behaviors through communicating appropriate health messages to the pubic via means of mass communication. Following are examples of intitiatives adopted by IHHP to increase public awareness of cardiovascular diseases and their associated risk factors.

► RADIO

Radio programsCooperating with a radio program titled Morning and Life which is a program concerned with daily issues dealt with by the citizens. 1.Two 15-minute programs about stress control, recognition of its signs and common causes and ways of dealing with it. Presenter: Dr. Roohafza (head of Youth Healthy Heart Yacht Project and in charge of the Scientific Committee for Stress Control)2.Two 15-minute programs about healthy nutrition, risky nutritional behaviors and ways of correcting them. Presenter: Ms. Sajjadi (head of Healthy Food for Healthy community project)3.Two 15-minute programs about exercise, its necessity, and ways of increasing daily physical activity. Presenter: Dr. Rabie (head of Isfahan Exercise Project and in charge of the rehabilitation center of Isfahan Cardiovascular Research Center). 4.A program for introducing Isfahan Healthy Heart Program and Healthy Food for Healthy community Project. Presenter: Ms. Mohammadifard (in charge of the Scientific Committee of Nutrition). 5.A 30-minute question and answer program introducing Isfahan Healthy Heart Program. Presenter: Dr. Kelishadi (head of the Project for Promotion of Heart Health from Childhood, and vice director of the National Program).6.A 30-minute question and answer program on job stress for employees and workers and ways of coping with stress. Presenter: Dr. Roohafza (head of Youth Healthy Heart Yacht Project and in charge of the Scientific Committee for Stress Control).

► TELEVISION

Television programsCooperating with the program In the House, a weekly family program including cultural, educational, and recreational part: 7.A program on stress and its relation to cardiovascular diseases and introduction of the Youth Healthy Heart Yacht Project by Dr. Roohafza (head of Healthy Heart Yacht Project and in charge of the Scientific Committee for Stress Control)8.A program introducing Worksite Intervention Project presented by Mrs. Boshtam (head of the Worksite Intervention Project).9.A program introducing the Healthy Food for Health Society Project presented by Mr. Rafiei (head of the Healthy Food for Healthy community Project). 10.A program about smoking and its hazards presented by Dr. Shahrokhi (head of the Scientific Committee for Smoking Cessation). 11.A program about ways of smoking cessation by Dr. Shahrokhi (head of the Scientific Committee for Smoking Cessation).12.A panel discussion with the presence of Dr. Sarrafzadegan (Director of Isfahan Cardiovascular Research Center and head of Isfahan Healthy Heart Project), Dr. Sadri (director of Isfahan Province Health Center and head of Isfahan Healthy Heart Project) and Dr. Rezaei (Head of Isfahan University of Medical Sciences) for introducing Isfahan Healthy Heart Project. 13.A 12-part series entitled The Healthy Heart for target populations, including children, women, youth, patients and health personnel, as follows:1.Two programs about recognizing the causes and signs of stress and ways of coping with it. Program scientific expert: Dr. Roohafza (head of Healthy Heart Yacht Project and in charge of the Scientific Committee for Stress Control). 2.A program introducing Isfahan Healthy Heart Program and the necessity of its implementation. Program scientific expert: Dr. Sarrafzadegan (Director of Isfahan Cardiovascular Research Center and head of Isfahan Healthy Heart Project), Dr. Sadri (director of Isfahan Province Health Center and head of Isfahan Healthy Heart Project). 3.Three programs about healthy nutrition and introduction of the Healthy Food for Healthy community Project. Program scientific expert: Dr. Kelishadi (head of the Project for Promotion of Heart Health from Childhood, and vice director of the National Program). Ms. Mohammadifard (head of the Healthy Food for Healthy community Project), Ms. Boshtam (head of Worksite Intervention Project), Mr.Alikhasi (head of the Healthy Food for Healthy community Project). 4.Three programs about smoking and its side effect and ways of quitting smoking. Program scientific expert: Dr. Mollabashi (head of Smoking Cessation Unit), Dr. Shahrokhi (head of the Scientific Committee of Smoking Cessation), Ms. Boshtam (head of Worksite Intervention Project). 5.Three programs about exercise and physical activity and introduction of the Exercise Project. Program scientific expert: Dr. Rabiei (head of Isfahan Exercise Project and in charge of the rehabilitation center of Isfahan Cardiovascular Research Center). Ms. Saeidi (physiotherapist, Isfahan Cardiovascular Research Center), Mr. Shiran (advisor to the mayor of Tehran, Ph.D. in transportation) and Mr. Alborzi (director of Isfahan Province Physical Education Organization).1-A 26-part series about healthy nutrition containing educations about different food groups and unhealthy nutritional behaviors, presenting the recepie of a healthy food, relevant to the subject of the program. 2-A 30-minute television program about the International Conference on Control and Prevention of Non-communicable Diseases.

► PHONE MESSAGES

N/A

► NEWSPAPERS

Newspapers- Publishing the announcement for the International Quit and Win Contest in the local paper Falahat-e-Iran. - Publishing a public notice for participating in the Contest for Fighting Cigarette Smoke in Niazmandihaye-Iran daily.- Publishing a scientific column about hazards of smoking in the local Nasl-e-Farda newspaper. - Publishing material introducing Isfahan Healthy Heart Project in national dailies.