Welcome to podcast #65! Today we are delving into social metrics and will give you an insight into what metrics we look at, and what you probably should too.

What did Andrew and Heather learn this week?

Heather has been learning from Siimon Reynolds this week, through videos that he sends out to entrepreneurs. It was a good reminder that as business owners we often get stuck ‘putting out fires’ rather than focusing on your vision and direction. It’s very important to take time to refocus and stay on track as it’s very easy to go from being proactive to reactive!

Andrew learnt about a new tool – Knovio. This is an online presentation tool which allows you to add your own personality – you can add your own personal audio and video to tell a story about your presentation. This is especially good for people who aren’t the best with technology as it’s easy to put together!

Social Metrics

There are so many factors you can measure with social metrics! The great thing is that you no longer have to waste large amounts of money being locked into ad campaigns that aren’t working. The main starting point we feel for social metrics is to identify your goal with the content, for example:

Are you looking to boost sales?

Do you want to increase awareness?

Do you want to get opt-ins?

Do you want to save costs?

All content you put out there should have some kind of purpose behind it – what do you want people to do?

With the large number of social metrics available for you to measure, you really need to have identified what your goals are first – you will quickly become overwhelmed if you follow the metrics that don’t add up for your overall goal.