Mobile Applications as Way to Improve Business – Statistics Reports

If you run a business, clients satisfaction is a must for you. Nowadays, hardly any company can make a client loyal without a mobile app. There are statistical proofs that show that such a statement is not just words. Glorium Technologies decided to illustrate it with an infographic below.

Let’s start with time. Your potential clients spend so much time on apps that a company can’t ignore it. An average American spends 3.3 hours per day on a smartphone. 127 minutes within – on apps. 75% of Americans check their phones every 15 minutes. 85% of “smartphone-time” is spent on apps. 85% of users prefer native apps to mobile sites. In 2015, time spent on apps increased by 21%.

Money is another point. Application world is full of money that business shouldn’t stay away from. According to Statista, apps revenue is to double in 2017. Mobile advertising got $101bn investment that is 430% increase comparing 2016 to 2013. 42% of all mobile sales in leading 500 merchants came from mobile apps.

Moreover, the number of mobile app users gets really impressive, There are 1.4bn smartphones for every 1.5 people. 1.8m smartphones are sold per day. Juniper research expects 2 bn mobile purchases by the end of the year 2016. App downloads continue to grow further: 179,63m downloads in 2015, 224,8m is expected in 2016, 268,69m – in 2017.

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In addition, apps are reported to improve business processes of many companies. According to Kony, enterprise mobility market is to increase from $72bn to $284bn by 2019. 68% of smartphone users don’t mind engaging with brands via apps. Gartner states that around 70% of employees will have a smartphone by 2018 and near 25% of enterprises will have an app by 2017. 80% of IT decision makers claim about positive ROI on their apps. 71% employees deal with their work responsibilities 2 hours a week on mobile. Companies get 240 bonus hours due to their mobile work.

We believe that the info provided composes the whole list of reasons for a company to create and app.