Blog

By Amy Darwish & Jeff Pickett | May 20, 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

By Amy Darwish & Ilana Rosin | May 3, 2019

This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to reinforce that they are focused on building…

By The Resolution Media Team | February 1, 2019

Two-thirds of digital ad spend will be traded programmatically in 2019. As spend rises, marketers and advertisers are under pressure to implement the right strategies to reach their business goals. From AI to audience targeting, there are a wealth of…

By The Resolution Media Team | September 18, 2018

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

By Himanshu Suri | August 28, 2018

Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search community since people noticed large shifts in ranking and traffic. Google…

By The Resolution Media Team | August 22, 2018

Background In August, Facebook announced three changes to how video views are reported as part of an initiative to (a) give a more accurate view of video consumption and (b) simplify reporting by reducing the number of available metrics. These…

By Grayson Nowak | August 21, 2018

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…

By Dave McAnally | August 8, 2018

Understanding that Voice is the next evolution of search is an insight that makes winning in voice both easier to understand while at the same time a far more imminent challenge for marketers. The influx of home assistants and the…

By Matt Harding and Stephanie Bouvia | July 26, 2018

Background Today’s consumer is constantly on the move and has more access to digital technology than ever before. This reality has transformed retail shopping from a Saturday morning activity to a micro-moment in between life’s daily activities. Americans use up…

By The Resolution Media Team | July 11, 2018

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…