7 points to make your video a success

When it comes to video marketing, many businesses start creating video content without a clear and consistent strategy. This leads to their video getting lost in YouTube and other search channels. Here we offer seven valuable tips that will help elevate your video production to the next level.

1. Focus on high production values

It’s important to focus on high production values. Editing techniques such as the quality of the transitions and graphic overlays will make all the difference to the finished video. Develop a strong title sequence, and create a watermarked logo to display in the corner of your screen. Make sure the music is consistent with what the video is about, and ensure that each section of the video is relevant.

2. Keep it short

Videos under three minutes long tend to get the most engagement, so keep your videos short and to the point. If you’ve got a lot to say, why not break your video up into several segments? Brevity is key with video, so think of the one takeaway message you’d like viewers to take from your film and then chop out any unnecessary content.

3. Create a strong hook for the opening

Creating a great opening to a video is what keeps the viewer engaged, and watching until the end. Think about how you can position your video so you don’t lose viewers after the first twenty seconds. Will you start with a bold statement? Will you open the video with dramatic music or a dramatic scene? Try and grab the viewer’s attention so it makes them think or question what’s next.

4. Optimise with relevant keywords

Creating a video is one thing, but getting it out to a wide audience is another. Make sure that your viewers see your video by including relevant keywords in the title and in the description. Don’t be too generic – add in some longer tail keywords and some more descriptive words, so that viewers who are really interested in the subject matter will be able to find your video.

5. Create a strong title

A strong title is important because it affects the viewer’s decision to click on your video in the first place. Make sure the video title is engaging, yet uses your primary keywords. Titles such as ‘Why I …’ or ‘Ten ways to…’ get good engagement because it encourages the viewer to find out the answer and click on your video.

6. Develop a clear consistent message

Make sure your video message is clear and consistent throughout. A good way to ensure this happens is to write a storyboard before you begin filming. Get a piece of paper and down one side, list the timings of the video. On the other, write down what we’ll see on the video, and if there is any narration to go with it. This provides structure to the video, and you’ll be able to see if there are any sections that don’t fit or are not needed for that particular video.

7. End with a call to action

A call to action is really important because it inspires your viewers to take the next step. Once they have finished watching, what do you want them to do? If it’s visit a website, include your URL at the end. If it’s download a brochure or call you, make sure you show that on your end title screen. The call to action doesn’t need to be too obvious, but it should be clear to the viewer that this is the next action that they should take.

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