Airbnb Brand Relaunch "Create" campaign

ACD, R/GA San Francisco

Press: Feature in Fast Company "The 50 Most Innovative Companies" Issue, Business Week, AdWeek, Creative Review

Worked with AIRBNB to create a website that allows users and hosts alike to share their travel stories and generate unique, personalized versions of the brand new AIRBNB logo. To date, over 100,000 users have created symbols and shared their stories on social channels and the AIRBNB community portal. What's more, the website is partnered with Zazzle.com, so users can order merchandise with their customized logo to share with guests and promote their listings.