Leading Edge Innovations unveils new website

By Antoinette Alexander

BRANCHBURG, N.J. — Leading Edge Innovations, a personal care products formulating company, has announced the launch of its new website.

“We are excited to have our new website up and functioning. The site is an excellent way to learn more about LEI’s capability to develop unique and interesting formulas for use in the cosmetic and personal care categories,” stated James Wilmott, LEI principal and chief scientific officer.

In addition to sharing LEI’s point of view and key business partnerships, the site showcases its proprietary MicroSperse technology.

MicroSperse is an alternative to conventional surfactant-based methods of making oil-in-water emulsions. The physical interactions of the MicroSperse high-pressure, high-shear process replace chemical emulsifiers that often result in irritation, dryness and premature aging. The particle size reduction is dramatic when compared with those produced by conventional emulsification techniques — making it ideal for cosmetics, personal care and OTC topical drug product platforms, the company stated.