The Changing Face Of The Transmedia Experience

Written By:

Zackry Wiegand

Jawbone.tv is presenting an interesting two part series on transmedia experiences and film production which explores the evolving art form.

Jawbone.tv is presenting an interesting two part series on transmedia experiences and film production. Transmedia stories are spread out amongst different types of media, and can become invasive, permeating the lives of audience members.

The first part of the series addresses the movement away from fandom as a forum for people who share a love of certain content, to a recent phenomenon of using the context of that content for political action. Cited examples include The Dongria Kondh, Palestinian activists who dress as the Na’vi from ‘Avatar’ to protest the Israeli Wall, and The Harry Potter Alliance, which raises funds for the people of Haiti.

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space