You mean the ad style? Samsung adopted that style from Apple in the first place.

Apple has been running ads like that for the iPod line for years. For example, remember this ad from 2012? Or how about this one from 2011?

That whole advertising style of running loud, upbeat music, white backgrounds, and fun, colorful products that are moving around the screen in a fast and hectic manner - is something we saw from Apple long before Samsung ever adopted it.