Engage more with insights and predictive tools.

Smart social marketers know that good content adds up to good business results. As the leader in social analytics technology, Adobe® Social helps you see and predict what customers like, talk about, and share most. Adobe Social monitors over 100 engagement metrics, filters social listening data by keywords and sentiment, and ties it all back to website activity so you can see which days, times, and types of content spark the most engagement.

Features of social analytics

Posting analytics

Discover what types of posts drive the most likes, retweets, and shares across your social networks so you can optimize your strategies to drive the greatest results.

Comprehensive reporting filters

Use filters to sort posts by platform, data range, type, and content to compare performance and identify trends.

Predictive insights

With predictive insights, you can see how well a post will perform before you publish it. Adobe Social also gives you recommendations on ways to improve your posts.

Competitive analytics

Monitor competitor social pages and posts to gauge your brand performance, learn best practices, and capitalize on opportunities.

Solution overview

Now that we can connect the dots between what our visitors do on social networks to the booking page on our website, we can better manage social engagement to drive brand awareness and revenue growth across each customer’s journey.