Microsoft will Never Drop the Windows Brand Name

Microsoft is not giving up the Windows brand name. Yes, there’s a rumor that the venerable brand’s days are numbered, or more properly, a notion—the idea that it could happen because someone, somewhere said as much to someone else. That notion is ridiculous, but not because anyone has told me so officially.

Microsoft spokespeople said flat out, “No comment.” But it doesn’t take confirmation or any kind of genius to know that Microsoft is not giving up the brand that built its company. It’s not ditching the software that made many Microsofties millionaires (or billionaires) and that has made hundreds of millions of people around the world more productive.