Marketing Foundations: Growth Hacking

Author

Released

2/27/2015

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Brad then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more.

The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.

Topics include:

What is growth hacking?

Understanding the funnel

Setting up tracking and analytics

Leveraging customers and existing users

Testing ideas

Generating an audience

Creating an incentive strategy

Real-world examples of successful growth hacking

Skill Level Beginner

1h 38m

Duration

544,323

Views

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- Hi, I'm Brad Batesole,and welcome to Growth Hacking Fundamentals.In this course, we'll take a close lookat how to identify and leverage opportunitiesin the market to grow your business.I'll provide you with the high-level conceptsnecessary to adopt the mindset of a growth hacker,and understand the methodology behind it.Throughout each chapter,I'll provide you with an understandingof why growth hacks work,when they don't work,and what steps to take before you get started.We'll also go beyond the concepts,and take a look at companies who have successfullyimplemented growth hacking into their marketing efforts.

Now, this course isn't going to give youan exact list of what to do,or a clearly-defined formula to follow.Growth hacking requires your own individualcreativity, and unique perspective as it relatesto your industry.So, instead I'll be giving you a lookinto the world of growth hackingso you can find inspiration,and adopt the right mindset to find success.Let's get started.