The highly competitive auction process had seen some of the world’s biggest food and drinks companies including PepsiCo, Reckitt Benckiser, General Mills, Danone, and Kellogg’s besides homegrown ITC and private equity buyout funds like KKR vie for the GSK Consumer portfolio

RB has been aggressively leveraging the government’s Swachh Bharat programme to push its brands, including rolling out low-priced smaller packs of Harpic cleaners and Dettol soap to penetrate rural markets and accelerate change in consumption habits of consumers