Tesla's Amazon store is another example of how the automaker is better at using online retail than its competitors, an expert says

Tesla opened a store on Amazon last week that sells branded merchandise like hats and diecast versions of Tesla vehicles.

The move was a small gesture, but a smart one that illustrates the difference between Tesla's retail philosophy and those of its competitors, Gene Munster, a managing partner at Loup Ventures, told Business Insider.

Opening the online store allows Tesla to benefit from the amount of traffic Amazon receives while making it easier for customers to engage with the automaker.

The move was a small gesture, but a smart one that illustrates the difference between Tesla's retail philosophy and those of its competitors, Gene Munster, a managing partner at Loup Ventures, told Business Insider.