Why Would Sony Want To Know What You Eat?

Reader zachstr just took part in a survey for Sony, about the company's PlayStation Network. For some reason, amidst all the gaming stuff, were these questions about fast food.

Now, Sony could just be asking for marketing purposes. Arrange something in terms of advertising, or sponsorship, with the outlets that prove most popular.

But it could be for something else. The survey was specifically for the PlayStation Network, after all. Could Sony be looking at doing something similar to Nintendo, whose "Food Delivery Channel" lets Japanese Wii owners order a variety of food for delivery via their console.

Doesn't seem like something too hard for either Sony or these companies to arrange. If you can order a pizza via the internet or an iPhone, there's no reason you couldn't do so from your PlayStation 3 as well.