Franchise news

Record-breaking summer for ChipsAway

The ChipsAway franchise, one of the UK's leading minor car body repair
specialists, has reported another record breaking summer, following a third
highly successful national TV campaign and the launch of a brand new website in
July.

According to the information provided, the new look website has had a
significant impact on the business - substantially increasing traffic and
generating higher levels of repair enquiries for the franchise network.

Visitor figures for the ChipsAway website were up by over 50% in August this
year compared to 2009 - with a record-beating 2,143 visiting in a single day.
Repair leads to the ChipsAway network were also significantly higher, with a
total of 14,389 leads being distributed through the 24/7 UK based Call Centre in
August alone - representing a 34% increase on figures for the same time last
year.

ChipsAway's new TV advert, which was seen by millions of potential customers
on a range of popular national TV channels, represented a further major
investment by ChipsAway. Aimed at supporting franchisees, the campaign generated
a substantial amount of new business for the network through high impact
promotion of ChipsAway services direct to consumers.

Robin Auld, Marketing Director for ChipsAway, said: "These record figures are
fantastic! It just goes to show that even despite the challenging economic
climate, there are still lots of people out there who really value the high
quality, cost-effective and convenient service ChipsAway offer. The new website
together with national TV exposure has proved hugely successful in building
brand recognition, generating new leads and maintaining our position as market
leaders in the minor automotive paintwork repair industry."
(kbp)