Facebook Retargeting: The Complete A-Z Guide To Make More Sales

You’re surfing through Amazon one day, checking out some new books, household items or maybe some gadgets you’ve been eyeballing for weeks.

The next day you start scrolling through Facebook when all of the sudden…

You notice an ad plastered across your timeline for the exact items you were looking at the day before.

Now, the average Joe may believe this is some kind of conspiracy in which the NSA has secretly made an agreement with big corporations to use their powers to help sell more stuff.

But we know the truth.

This is one of the best and most efficient marketing tactics in the modern world.

We call it Facebook retargeting.

And while retargeting is a common practice for nearly every major corporation in the world, it is still a relatively underused technique for many small businesses and budding startups.

So, in today’s article, I am going to give you the keys to the kingdom and help you unlock the secrets of retargeting.

Specifically, Facebook retargeting.

In this post, I’ll get into the “why” of Facebook retargeting, audience types, segmentation, and advanced tricks of the trade.

So pull out your pen and paper, get ready to take some notes, and brace for impact.

I’m about to drop some serious knowledge bombs.

This guide is over 3,000 words and I don’t want you to miss out. Click here to download a PDF copy so you can read this epic guide whenever you want (no internet connection required).

Why Facebook Retargeting is So Darn Effective

Before I delve into why you should be retargeting with Facebook ads, let’s get a clear definition of exactly what retargeting is.

What is Facebook Retargeting?

Retargeting, which is also known as remarketing, is a form of advertising to visitors that have otherwise already left your site. Most sites are only able to convert 2% of their visitors on average. With retargeting, you’re able to keep the interest of the other 98%.

Retargeting works by placing a cookie on a user’s browser. This cookie allows marketers to anonymously ‘follow’ their audience around the web.