Make Sure That Your Exterior Sign Gets Noticed

Posted on Aug 24, 2017 10:05am PDT

If you want people to learn about your business, exterior signs can help
you spread the word. By creating signage that is attractive and engaging,
you can draw more potential customers in and make them interested in your
brand. Look over the following suggestions before you start learning about
illuminated signs in Chandler:

Select Contrasting Colors

The colors you choose for your business sign don’t just help represent
your business; they also impact how noticeable your sign is and how easy
it is to read. You want to choose a color combination that has the right
level of contrast. If you choose colors that are too similar, then words
on your signage will be hard to read and won’t stand out. Contrasting
colors help ensure that text on your sign is visible.

Keep it Simple

You might think that more is better when it comes to advertising your business,
but having too many different elements on your business sign can make
it difficult to read. When there are too many words, pictures, or other
design details, signs can appear messy, which makes people not want to
read them. By keeping your signage simple, you can avoid overwhelming
viewers and make sure your brand name and message are the focus of the ad.

Choose Exterior Illuminated Business Signs

When the sun goes down, you still want people to be able to see your sign.
That is why you should work with a sign company that offers exterior illuminated
business signs. This style of signage ensures that your message stays
illuminated and visible even at night, helping you gain more exposure
to more potential customers. You will be able to put more signs in more
locations when you choose illuminated designs.

Stay Consistent

Your signs represent your brand, so it’s important to make sure they
feature your name, logo, and other important information. Staying consistent
is essential so that people will be able to recognize your name and logo
when they see your signs or pass by your store.