Iowa expects its number of season tickets sold to drop by as many as 4,000 this fall.

The Hawkeyes finished 2014 with just under 40,000 season ticket holders. Athletic Director Gary Barta says the Hawkeyes anticipate selling between 35,000 to 37,000 of those to the general public by next season.

Advertisement

Iowa's overall ticket sales have plunged in the past few years, and a blowout bowl loss to Tennessee in January following a 7-5 regular season didn't help.

Next season's home schedule is tepid, highlighted by Pitt, Minnesota, Purdue and Illinois.

But the Hawkeyes finished 22nd nationally in 2014 with nearly 68,000 fans per game, and Barta says they believe an increase on that average is "attainable."