The people who helped bring you Star Wars: Battlefront and several entries in the Call of Dutyseries are making waves again. This year, Seismic Games will release the innovative mobile role playing game Marvel Strike Force and the immersive virtual reality game Blade Runner: Revelations, tied to the recent film sequel Blade Runner 2049 starring Ryan Gosling and Harrison Ford. As gaming increasingly leans toward major IP including big box office brands, the potential for VR, AR, and other innovative technologies to change how we experience entertainment -- including cinema -- grows.