William’s Den

William’s Den is an indoor and outdoor play visitor attraction based in North Cave, in the East Riding of Yorkshire. It opened in June 2017, comprising an expansive outdoor play area, with discovery zones, den making materials, tunnels, bridges, mud kitchen, water play, and rainmakers. Its ethos to give children (and adults) the chance to reconnect with the outdoors and get active, away from tablets, tv and smart phones.

Strategy: Bonner & Hindley were brought in to provide full service support for William’s Den, acting as their in-house marketing, PR, and design team. This includes strategy management, planning and reporting, staff development, PR delivery and full management of all marketing and communications channels including media buying, print and distribution and digital marketing through their social media, website, and e-newsletter. We also help with the development of their annual events programme focusing on ROI and communicating the strong William’s Den ethos and brand.

Results: Since joining William’s Den in summer 2018 as marketing support through their peak, our focus has been on increasing visitors over the summer holidays through marketing, print, advertising and digital.

Following the success of the summer period, we’ve continued to work with William’s Den, developing our relationship to become their full support marketing, PR, digital and design team. We’re now working with the team to increase visitor numbers year-on-year and develop a strong and well-known yearly events programme. We deliver:

Strategy and planning

Partnership management

Brand protection and guardianship

Events development

PR delivery

Media buying

Social media management

Website maintenance and content development

Design support and delivery

Over the last few months, we have management to pull together a marketing strategy, content plans, annual and seasonal advertising plans, design templates and a yearly events calendar – these are all systems which were not in place prior to B&H’s involvement.

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Bonner and Hindley is a Leeds marketing agency that also manage large consortiums and associations such as the Great Inns of Britain, Yorkshire Attractions, LHVA, SCR Hospitality (formerly Hospitality Sheffield) as well as managing annual events such as the LHVA awards and the SCR awards, acting as an event agency in Leeds. As well as marketing and PR, Bonner and Hindley is also considered to be a quality design agency in Leeds, producing a number of beautiful designs, across digital and print. With 20+ years of experience in the industry, Bonner and Hindley are regarded as an all-encompassing marketing agency in Leeds that can effectively deliver communication and promotional services of your next business venture.

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