Sunday, April 28, 2019

Shopee 5.5 Double Double Sale features a wide range of
deals customized for Filipinos’ tastes from April 28 to May 5

Shopee, the leading
e-commerce platform in Southeast Asia and Taiwan, dove deep into the data of
its users in the Philippines to uncover key consumers insights on online
shopping in the country. Tapping on its deep understanding of the tastes and
preferences of Filipino shoppers, Shopee introduces the Shopee 5.5 Double
Double Sale from April 28 to 5 May, featuring the daily ₱1 Game and daily 100%
cashback vouchers.

“Shopee has grown
tremendously in the past year to firmly establish ourselves as the leading
e-commerce platform in the Philippines. We owe a big part of our success to the
data-centric approach we use to understand and serve our users. With millions
of users and growing, we can generate rich and detailed insights about Filipino
online shoppers and design campaigns for their evolving needs. Shopee 5.5
Double Double Sale is another example of this, and we are proud to once again
help Filipinos save more on a massive range of brands and products catered to
their tastes,” said Ruoshan Tao, Head of
Marketing at Shopee Philippines.

Metro Manila
continued to be the online shopping capital of the Philippines, with the most
orders recorded on Shopee since the turn of the year. However, online shopping
is quickly becoming the norm nationwide, as Mindanao and Visayas are seeing
rapid growth in online shopping activity on Shopee.

Shopee is also
becoming the preferred e-commerce platform for Filipinos to find their favorite
products. This is apparent as the number of keyword searches in the first
quarter of 2019 increased by 2.5 times compared to the same period last year.
Filipinos search most often for terms related to Electronics, Health and Beauty,
and Fashion; with Xiaomi, Maybelline, and Vans among the most-searched brands
so far in 2019.

Geography shapes online
shopping habits in the Philippines

Shopee has found
that online shopping preferences differ across regions in the Philippines. For
users in Metro Manila, Health & Beauty and Electronics are the top
categories with Xiaomi, Realme, and Honor as the leading smartphone brands. In
fact, Realme sold over 1,000 units of its brand-new Realme 3 smartphone in two
flash sales, with the first flash sale on March 25 selling out in under an
hour.

For shoppers
outside the capital, they prefer to buy Fashion products online as they benefit
from a massive assortment of products and styles. In Visayas and Mindanao,
Korean-styled apparel and footwear are the most purchased items.

Filipino online
shoppers are also most active during lunch and before bed. For instance, Shopee
users from Metro Manila tend to shop online from 12NN to 2 PM. Meanwhile, users
in Mindanao and Visayas are most active from 8 to 10 PM.

Men are shopping online
more often, and more widely

Finally, men are
shopping online more as e-commerce becomes the norm in the Philippines.
Shopping among male users has more than doubled on Shopee in the first quarter
of 2019 compared to the same time last year.

Men are also more
actively shopping for Fashion and Beauty products, aside from conventional
categories such as Electronics and Gaming. Online shopping for skincare items
is becoming especially common for men, with face masks ranking among the top 10
most popular products for male Shopee users in the first quarter of 2019.

Taking place from April
28 to May 5, Shopee 5.5 Double Double Sale features 8 days of unbeatable deals
including daily ₱1
Games and daily 100% Cashback Vouchers. Armed with a close understanding of
Filipinos’ tastes and preferences, Shopee has partnered leading brands in the
Philippines including Maybelline, Globe,
Enfagrow, and Infinix to deliver up to 90% off the most-wanted items.

For more information about Shopee 5.5 Double Double
Sale, visit http://shopee.ph/5-5starting April 28.