And what is Project Agape?

Earlier this month we had reported that Sean Parker, an entrepreneurial fella whose past affiliations have included Napster, Plaxo and Facebook, was working on a new start-up, that was looking to apply viral marketing with activism.

We met with Parker earlier this week for dinner where we discussed how viral growth could be applied to “activism.” That is the premise behind the Berkeley, Calif.-based start-up, currently named, Project Agape, Parker explained.

He pointed to the Facebook group for Barack Obama that has helped the Democratic Presidential Candidate build a supporter base in campuses across the country. But why limit this to just politics, for there are more more worthy causes that could benefit from viral networks, that can become effective fund raising mechanisms, with the right incentives of course.

Michael Arrington got to see the working prototype and has more details on the new start-up.