“Streetlink is really important, but making people suspicious of homeless people is horrible. This framing is all wrong and undermines the care we need for people sleeping rough.”

People across our city are expressing their disgust at this poster campaign. We will continue putting pressure on the appalling Tory council administration over this issue until they remove these posters and issue an full public apology. https://t.co/i6Sn4MqfDl

In a statement, Councillor Terry Pullen and Ms Boait said: “The posters imply that most homeless people are not genuine but trying to con people out of money.

“This is shameful and effectively demonises one of the most vulnerable groups of people in our society who need our kindness and care.

This is an awful advert. Streetlink is really important, but making people suspicious of homeless people is horrible. This framing is all wrong and undermines the care we need for people sleeping rough pic.twitter.com/MpVHWLTCiV

“We call upon Gloucester City Council to immediately withdraw these posters.

“We are fully supportive of the initiatives that are in place to help homeless people and would welcome these being publicised in a positive way so that the public are aware as to what they can do to help the homeless.”