Clinton’s political strategist, James Carville, posted the phrase inside campaign headquarters as a way to keep the team focused and on message. The phrase later became the de facto slogan for the Clinton election campaign.

The slogan is relevant again in 2012 as Americans consider Barack Obama’s dismal economic record, but if you consider yourself a freedom-loving American, I have a different slogan for you.

“It’s the Senate, stupid.”

Most Americans are focused on the presidential race right now, but winning the White House — as critical as it is — won’t be enough to save the country we love without a strong, conservative majority in the United States Senate.

Without a conservative Senate, we won’t repeal Obamacare.

Without a conservative Senate, we won’t balance the budget.

Without a conservative Senate, we won’t secure our borders.

Without a conservative Senate, we won’t stop the bailouts.

And without a conservative Senate, we won’t enact the pro-growth policies needed to get America back to work.

If you’re reading this letter, chances are, you follow current events more closely than most and you probably understand the point I’m making — winning the Senate is key to restoring America’s greatness.

The simple fact of the matter is this: a Republican president without a conservative Senate is a waste of a Republican president.

A president can campaign on good policies, but he doesn’t write the bills. As long as liberals are in charge of writing legislation, it will be difficult for a Republican president to sign the right bills into law.

Does anyone think Harry Reid will ever send a bill to the President’s desk to repeal ObamaCare? The answer is “no” and that’s why I am focused on sending strong conservatives to the Senate who will make that a reality.

As we head down the home stretch of the most important election in our lifetime, my challenge to you is this: keep your focus on electing true conservatives to the U.S. Senate. These Senate races aren’t getting the same media attention as the presidential race, but they’re no less important.

This is why I founded the Senate Conservatives Fund, an independent, grassroots organization that helps elect principled leaders to the U.S. Senate, and it’s why I so strongly support its efforts today.

These candidates share a strong belief in the principles that make America great and they understand the critical role the U.S. Constitution plays in preserving our freedoms.

These candidates support all of SCF’s policy goals, including:

These leaders also have records that prove they not only talk the talk, but also walk the walk. And they’ve all shown the courage to stand up to their own party’s leaders when it was necessary to support and defend our principles and values.

So if you agree that winning a conservative majority in the U.S. Senate is vital to our nation’s future and if you’re willing to engage in these races even at a time when the media ignores them, then please do three things today.

Make a contribution to help SCF’s endorsed candidates. Without financial support, these candidates won’t be able to get their message out.

Forward this email and encourage your family and friends to support these outstanding Senate candidates.

Thank you for your commitment to principles of freedom. We live the greatest country in the world and if we work together in smart and effective ways, I’m confident we can preserve it for generations to come.