Orangetheory Fitness to open in new apartment development in New Center

The Platform LLC's project is being built at West Grand Boulevard and Third Avenue

The Boulevard project expected to open this winter

It will be the fitness center's 17th location in Michigan

Kirk Pinho/Crain's Detroit Business

Craig Willian of The Platform LLC announces that Orangetheory Fitness will open in The Boulevard, formerly Third and Grand, being built in New Center. Willian spoke at the Fisher Building as part of a real estate forum during the opening day of Detroit Homecoming V.

Orangetheory Fitness will open a new location in Detroit-based The Platform LLC's new apartment development being built at West Grand Boulevard and Third Avenue.

The new location by owner and franchisee Scott Marcus, which would be the 17th in Michigan, is expected to open this winter in development called The Boulevard, which is slated to bring 231 apartments to the market along with 21,000 square feet of commercial space, the developer announced Wednesday during a real estate session of the Detroit Homecoming event.

The Boulevard's apartments are expected to begin pre-leasing next month with studios, one- and two-bedroom units ranging from about 900 to about 1,150 square feet, according to a news release.

The deal for about 3,800 square feet in the development, which also has a Comerica Bank branch as a tenant, was brokered by the local office of Colliers International Inc. Raleigh, N.C.-based Cline Design Associates PA is the architect and Detroit-based O'Brien Construction is the construction manager. Farmington Hills-based Beztak Cos. is the property manager.