Advancement in technology is moving at warp speed, and this means that content marketing strategies that worked yesterday may not be as effective today! Advocacy platforms are now the most effective tool to grow your reach and get qualified leads.

Successful people curate knowledge and use it to improve their own performance. As Issac Newton once said: If I have seen further it is by standing on the shoulders of Giants. By carefully selecting, commenting and sharing valuable content, you are demonstrating your own thought leadership. You are also participating in a trend that by now is well established.

One way to boost your SEO is to make it easier for search engines to crawl your website. Back in 2009, Google introduced “Rich Snippets”, in order to make it easier for search engines to organize and classify information. Here is a direct quote from the “Markup your content Items” page on Google’s website

Content Curation simply defined is when you organize highly relevant content from the Internet along with your own content. Content Curation is now outpacing Content Creation. In this excellent article “Why Sharing Other People’s Content is Essential to your Own Success“, Aaron Orendorff says:

This is the story and inspiration behind our news curation tool. We started working on ways to curate and share information back in 2001. Before browsers had tabs, we released a multi-tab browser called “optimal Desktop” that allowed users to curate and manage access to hundreds of web destinations with ease. The curated information was on the users computer, so the thought from the beginning was, how do you share this information with others?