Rugrats, the Barnyard Animals on Singapore Air

Closely followed from their
birth in the United States to their escapades in Paris, the
Rugrats toddlers are heading to the skies for their next
mad-capped adventure. Joining them in this latest journey
are the original, “udderly” hilarious, party animals
from Barnyard.

The world’s most awarded airline,
Singapore Airlines, is expanding its partnership with the
leading entertainment brand for kids, Nickelodeon, to bring
Barnyard and Rugrats to all young travellers this
year-end.

In November and December, junior flyers can head
to the skies with Otis the cow and friends, or Tommy Pickles
and his diaper-clad gang for their next wild adventure.

One of the Barnyard characters or Rugrats babies will
accompany Singapore Airlines travellers aged 12 and below as
they embark on their journey on all flights (with the
exception of the Singapore-Kuala Lumpur service).

In
addition, movies such as Barnyard: The Original Party
Animals and Rugrats in Paris, as well as Nickelodeon’s
ever-popular cartoon series Rugrats, will be featured on
Singapore Airlines’ award-winning inflight entertainment
system, KrisWorld.

“We are delighted to present this
triple dose of Barnyard and Rugrats premiums, and the
cartoon series and movies to entertain our young travellers.
We want our young flyers to have fun and be entertained on
all our flights!” said Sak-Hin Chin, General Manager New
Zealand.

“We will continue to feature new cartoon
characters on all flights in addition to the all-time
favourite SpongeBob SquarePants premiums that we
introduced last year.”

Ms Indra Suharjono, Senior Vice
President, Nickelodeon & Viacom Consumer Products Asia
commented, “It is very rewarding to see the mutually
beneficial results of our partnership with Singapore
Airlines since we launched SpongeBob SquarePants on their
flights. The fact that we are bringing in other Nickelodeon
award-winning properties like Rugrats and Barnyard the movie
to kids onboard is a testament to its success. Our renewed
alliance with Singapore Airlines’ inflight programme marks
an important step in strengthening our relationship with
kids all over the world, living up to Nickelodeon’s
philosophy of putting kids first in everything we
do.”

On board Singapore Airlines, with a dedicated Young
Ones Channel, young travellers are spoilt for choice, with a
wide selection of high quality entertainment options
available on demand.

These include: popular TV programmes
and cartoons (the cartoon series Rugrats, Spongebob
Squarepants series, Discovery Kids, Cartoon Network and
Hi-5); movies (Barnyard the movie, Rugrats in Paris); and a
young ones audio channel featuring the latest children’s
CDs; and sound tracks (High School musical, and More Crazy
Hits by Crazy Frog).

KrisWorld also offers one of the
largest game menus in the sky. This includes popular titles
such as Pokemon®, Super Mario Bros Deluxe® as well as
Disney’s Winnie the Pooh® and Lion King Paddle
Bash®.

In addition, there are multi-player PC games such
as Tik Rack Toe and Inflight Tetris as well as other 3D
games, which children can play against each other, wherever
they are seated.

Editor’s Note:Barnyard: the
Original Party Animals

Barnyard is a computer-animated
film distributed by Nickelodeon Movies and released by
Paramount Pictures. The film is directed by Steve Oedekerk,
who is also the principal scriptwriter.

The film takes a
hilarious look at what really happens in a barnyard when
humans are not around. Barnyard is a lighthearted tale
centered around Otis, a carefree party cow, who enjoys
singing, dancing and playing tricks on humans. Unlike his
father Ben, the respected patriarch of the farm, Otis is
unconcerned about keeping the animals' humanlike talents a
secret. But when he is suddenly put in the position of
responsibility, the irresponsible cow finds the courage to
rise to the occasion and be a leader.

The film grossed
US$16,000,000 in the U.S. opening weekend, coming in second
(behind Talladega Nights: The Ballad of Ricky Bobby). The
film had competition from two other computer-animated films
(Monster House and The Ant Bully).

RugratsAbout the
world through the eyes of toddlers where they live in their
baby-world and communicate in their baby-talk, Rugrats is
one of the most popular cartoon programmes on television.
Since its launch, Rugrats has received several awards for
its excellence in animation, including two Emmys, a Cable
Ace Award, finished its fourth straight year as the Number
One rated kids program on broadcast and cable, and has been
the highest rated kids show on cable television for seven
straight years.

A true evergreen property, the Rugrats
franchise also includes three box office hits – Rugrats
the Movie and Rugrats in Paris and Rugrats Go Wild – and a
vast array of consumer products including toys, video, CD
ROM, DVD soundtracks, video games, books and apparel.

A
three-time Emmy Award winner with an enormous following of
kids and adults, Rugrats is a top rated show in major
markets around the world and is currently syndicated to 170
countries.

Rugrats was created by Arlene Klasky, Gabor
Csupo and Paul Germain and is produced by Klasky-Csupo, Inc.
for
Nickelodeon.

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