It's the most wonderful time of the year, college football bowl season! I'm kidding, of course, it's Christmas.

If you're like me, you love finding the perfect gifts for those closest to you. I'm always looking for a great deal to help cross off those hard to buy for friends on my shopping list. I recently found one making the rounds on Facebook, unfortunately, it turned out to be the latest hoax.

You are told that you only have to purchase one bottle of wine valued at $15 or more. In return, the scammer says that you will receive between six and 36 wine bottles or gift cards. The return depends on how many wine drinkers join.

The wording might be different depending on which post you see, but the message is the same. Here is what the scam looks like, I found this on my Facebook newsfeed:

Warning! If you see a post like this, DO NOT SEND MONEY! This is a scam and you will not receive any wine.

The "holiday wine bottle exchange" is similar to how a pyramid scheme works. The U.S. Postal Service said this is basically a chain letter, which is illegal because it's a form of gambling. So, even if you did receive wine in return, it would be illegal.

Police are asking people to watch for any of these posts and not to fall for this hoax. You also should report the post to Facebook if you see one.

To report a Facebook post:

Click the downward pointing arrow in the top-right corner of the post.

Click Report post or Report photo.

Select the option that best describes the issue and follow the on-screen instructions.

This isn't the first scam we've seen on Facebook and it definitely won't be the last. It wasn't long ago that a similar scam was being passed around, it was called the "secret sister gift exchange."

A great rule to live by is if it seems too good to be true, it probably is.