Thursday, February 17, 2011

Facebook doesn’t lie! -- LET THE CARPENTER STORY DIE.

Greetings NEPA ATCs -- here’ s my take on this bozo!

Facebook doesn’t lie! = LET THE CARPENTER ARTICLE DIE!

Hey, gang it appears this Paul Carpenter cockroach isn’t going to go away anytime soon. I expect him to magically reappear if we pursue any other legislative issues, too. With newspapers dying off at record pace they are constantly looking for ways to bridge the gap and morph into a paid – print/online bundle version of its old self.-Link What old Paulie has learned is that ATCs are generally more wired and easily agitated, compared to his typical reader (the 100 or so remaining daily readers like our grandparents). Simply put AT Bashing = more ratings/views of his on-line material. This gets him perks for visibility somewhere, and IT REALLY IS A GAME FOR HIM; with this he probably feels he hit the jackpot. – LET IT DIE – DON’T FACEBOOK SHARE THIS STORY - EITHER!

Therefore, Facebook share the Athletic Trainer provision in state bill is defended-Link and NOT anything written directly by Carpenter!

Lets compare 2011 Carpenter articles and the number of facebook share’s pre and post ATC bashing?

Feb 15th = 78 Shares – 1.5 stars (likes) AT- related

Feb 12th = 21 Shares – 3.5 stars

Feb 10th = 22 Shares – 1.5 stars

Feb 5th = 0 Shares – 4.5 stars

Feb 3rd = 0 Shares – 0 stars

Feb 1st = 1,112 Shares – 1 star = AT- Bashing

Jan 29nd = 0 Shares – 0 Stars - Gun screenings legal

Jan 27th = 0 Shares – 3 stars

Jan 22nd = 0 Shares – 0 Stars

Jan 20nd = 0 Shares – 0 Stars

I think you get the point! This only matters b/c of the economics of negativity and a dying newsprint media.

Regards,-SD

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Express-Times exec: Newspapers - We're not dying

Like other Valley publishing companies that include The Morning Call and Rodale, The Express-Times has been working to establish its presence in the digital media marketplace while maintaining its print product in the face of declining circulation and a tough advertising market. Average weekday circulation for The Express-Times dropped 3 percent to 40,965 and its Sunday circulation dropped 1.3 percent to 42,610 in the six-month period ending Sept. 30, according to the Audit Bureau of Circulations. The newspaper performed better than the overall industry. Nationally, newspapers lost 5 percent of their daily circulation and 4.5 percent of their Sunday circulation. Sunday is the most profitable day for newspapers. Part of the slide, Till said, has been strategic decisions by newspapers to eliminate far-flung communities from their circulation base and focus on core communities. Till predicted the local newspaper industry will move away from giving away free content online.

"The free model is the dumbest model ever invented … and it will go away," he said, predicting consumers will purchase information digitally in a manner similar to buying music downloads.

Asked if the Northampton County newspaper would try to expand its presence in Lehigh County, Till said it is limited by print capacity. The company has to do a better job of "branding out," he said. The company's website is called LehighValleyLive.com because it wants its brand associated with the overall Valley.

—Spencer Super

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Allentown Morning Call Info

Allentown Morning Call is a daily newspaper in Allentown, Pennsylvania, USA covering local news, sports, business, jobs, and community events. The newspaper is published seven days a week. The Morning Call covers Pennsylvania's Lehigh Valley region, the third most populous metropolitan region in the state. With daily circulation of 94,859, Allentown Morning Call is Ranked 80th the largest circulation newspapers in the USA. Learn more at Mondo Newspapers, the worldwide newspaper directory. This newspaper is owned by Tribune Publishing.