Morrisons' boss 'has moved mountains' in a year By Mike Stones+ Morrisons' boss David Potts has moved mountains in the year he has served as ceo of the Bradford based retailer, says City analyst Shore Capital. this attitude of 'I'm done, I kinda know how to do this, that's enough learning, surely' settles on my shoulders like a welcome entitlement. You can take a couple of minutes to make a list of things that you either understand how to have or do investigated and understand more than many individuals.