Yearly Archives: 2017

Twitter offers the ideal platform to provide and view a flow of information. Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter could not be easier, follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, the Footprint Web Design can do this all for you.

To help you along the way, we have drawn up 5 ways Twitter can be used to help your business.

No 1 – Spreading The Word

Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.

No. 2 – Market Research

Looking for some feedback? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).

No. 3 – Monitor Your Market Sector

Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.

No. 4 – Easy Access to Customer Views

It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.

No. 5 – Grow Your Audience

Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources you didn’t even know existed. Inciting your existing followers to share your posts and feed back using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Further Information

If you’d like to speak to use regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 5 Ways Twitter Can Help Your Business

By Ant Parker| 2016-12-16T11:47:08+00:00 January 26th, 2017|Uncategorized|Comments Off on 5 Twitter Tips To Help Your Business

Having a website optimised for display on a mobile phone is no longer just an idea. Recent changes in policy by Google in regards to how they display mobile device search results will leave you falling behind your competitors if your website is not mobile optimised.

Why Has Google Made This Change?

As many as 80% of all internet users now own a smart phone?* Previously, Google has added websites to its search results, regardless of how mobile friendly they are. However, this has all changed.

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format. These can easily be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

How Can We Help?

The need to design websites which display to their optimum abilities has never been greater. This is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms. These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version. This is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

Contact Us

If you would like more information regarding the creation of a mobile friendly version of your website, please contact us on Tel. No. 01883 372488 or via e-mail info@footprint.co.uk at we will be happy to run through your options.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Never Underestimate The Importance of Mobile Optimised Websites

By Ant Parker| 2017-11-22T10:40:56+00:00 January 19th, 2017|Mobile|Comments Off on Never Underestimate The Importance of Mobile Optimised Websites

We understand that outsourcing work which you believe can be completed in-house may not seem like a good use of valuable resources. However, the question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful?

Let’s be honest, digital marketing isn’t easy. In order to succeed, it takes time and effort, something that few businesses can afford on top of their core work.

Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is a great use of your finances.

No. 1 – Reducing The Workload

All businesses are faced with one insurmountable issue – there are only so many hours in the day!

Staying up to date with essential work can be tough enough. Adding additional work into the mix can be very time consuming and a distraction.

Outsource work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which need your attention.

No. 2 – Reaching Areas Other Agencies Cannot Reach

Can you justify paying the money needed to access some of the more important tools relating to online marketing?

Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.

Whilst any business can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.

No. 3 – Offering a Fresh Pair of Eyes

The truth is that your own personal perspective of your business and reality may not be the same thing.

Sometimes, a fresh pair of eyes and some outside input can help to take your business in new directions which can really push things forward.

An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 3 Reasons Why Your Business Needs To Use a Digital Agency

By Ant Parker| 2017-05-05T10:50:42+00:00 January 10th, 2017|Web Design|Comments Off on 3 Reasons Why Your Business Needs To Use a Digital Agency

The success of a website is always inextricably linked to the ‘user experience’ offered. By creating a positive user experience for visitors, you give yourself a significantly better chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1. Don’t Confuse Usability with User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2. Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3. Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 3 Tips To Help Maximise User Experience

By Ant Parker| 2016-12-13T16:12:52+00:00 January 4th, 2017|Web Design|Comments Off on 3 Tips To Help Maximise User Experience

There can be no doubt that local SEO is a highly effective method of promoting your business in local areas. Offering the ideal opportunity to tap into local customers looking for the products and services that you are selling, local SEO can help to elevate your business to another level.

Perhaps the best news is that these potential customers are not just online customers, they are customers who may be looking to come through your shop door. Effective local SEO techniques do not just promote your website, they promote your NAP (name, address and phone number), ensuring that potential customers find it as easy as possible to either call you or visit you rather than just using your website.

Implementing Local SEO

A local SEO campaign targets search engines like Google and Yahoo along with business directories such as Yell, Thomson Direct and FreeIndex to name just a few.

With millions of local customers using these services each and every day to identify the best local businesses in their area, can you afford not to use local SEO for your business?

If you are still unsure whether local SEO is for you, we have drawn up a list below of 5 ways that it will help to benefit your business:

Benefit No. 1 – 85% of Consumers Use the Internet to Find Local Businesses*

With as many as 85% of local customers now using Google and online directories as their primary method of finding local services and products, it is essential that you make the effort to tap into this market.

Benefit No. 2 – The number of online searches is growing rapidly

Accessing the internet has never been easier. With more and more people using mobile devices and tablets, there are now a huge number of people seeking local information & businesses via search engines like Google.

Benefit No. 3 – Local search marketing offer highly relevant results

By targeting location based search results and online directories, you have the ability to promote your business to local customers at the precise point that they are in need of your products and services.

The timing simply could not be better because there is absolutely no better time to connect with a potential customer than when they really need you.

Benefit No. 4 – Excellent conversion rates

Because of the relevance of the people finding your business details, location based marketing has a significantly better conversion rate than other, more traditional advertising options.

Benefit No. 5 – Great ROI

Unlike alternative advertising methods, such as (e.g. local papers, leaflets etc…) local SEO ensures that there is no wastage. You will be reaching your potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

You can find out more about our dedicated local SEO services by clicking here.

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

Currently Browsing: 5 Ways Local SEO Can Benefit Your Business

By Ant Parker| 2017-08-18T12:04:15+00:00 September 8th, 2017|Local SEO|Comments Off on 5 Ways Local SEO Can Benefit Your Business

We are a team of ten guys and girls, all with our different skills, this includes, web designers, programmers, SEO experts, graphic design, not forgetting accounts and admin. We created our first web site in 1998 when the web was in its infancy and since then we have offered web site design and web solutions to all types of businesses, organisations and individuals.