Follow Your Heart

Exhibit

For over 45 years, Follow Your Heart has been bringing delicious vegan products to markets around the world. For their exhibit experience at Natural Products Expo West 2018, they wanted a warm, welcoming space that reflected the growth of their brand and the passion behind their mission.

Make Yourself at Home Group Delphi partnered with their team to design and build an experience that brought those pillars to life. The exhibit featured larger structures than years previous — all of which gave their presence greater height and prominence on the show floor. The natural wood backdrop, plush seating, and Edison bulbs in the lounge area provided a comforting sense of warmth over the space as attendees snacked on samples.

Prominent Players “The bigger and improved booth played a large part not only increasing our visibility at the show in a way that lead to increased exposure to influencers and buyers, but also validated our increased importance as a leading brand in the categories we play in,” says Sara Farwell, Art Director at Follow Your Heart

From Heart to Table The Expo’s 85,000 attendees were drawn in by the aroma of baked goods. Products requiring cold storage were kept in a refrigerated display — allowing attendees to easily view and take samples with them as they perused the show floor. Thousands moved through the space throughout the event — tasting the latest in vegan treats from a pioneer in cooking from the heart.