Kenny Chesney Launches Blue Chair Bay Rum

March 22, 2013 at 7:10 AM (PT)

BLUE CHAIR RECORDS/COLUMBIA NASHVILLE artist KENNY CHESNEY is launching BLUE CHAIR BAY RUM, which will be available at retail locations in MAY.

"Everybody’s always expected this from me," said CHESNEY. "There have been people who’ve approached us, stories that have gone around over the years. But rum is what I drink, and I always told myself: if I was going to do this, I wanted to create something I could be really proud of! Not just take a check and a piece of a company, but make the rum I truly wanted to drink."

CHESNEY has been working on the rum for the past year. "You know me, when I get my heart set on doing something, I will give it my complete attention. I didn’t know I was building a company or making a rum until I was waist deep, but I’m glad we did. I think anyone who enjoys rum is gonna love this," he said.