How monkfish started their logo design journey

Summary

I'm starting a new professional Internet consulting business called "TheWebCoach.biz". I need a professional looking logo for the brand.

MUST say "professional", not trendy. Type and an icon is what I want. The icon should show image of "coaching", no, not a ref blowing a whistle. Something? Not sure. Go crazy and have fun with this. Must be something you'd see on a consultant's card.