Fun. Fitness. Philanthropy.

The NFL Foundation and 50 Fund have partnered with KaBOOM!, Playworks and the U.S. Fund for UNICEF to develop PLAY 60, Play On. The three-part platform – Where We Play, How We Play and Why We Play – will bring the nation’s best play initiatives together for Super Bowl 50 with charitable projects revolving around the values PLAY 60 instills.

PLAY 60, Play On will include a community grants program, a series of play extravaganzas and youth worker trainings, the NFL PLAY 60 Challenge, and a new 30-day kids fitness program. The campaign will help reach tens of thousands of Bay Area kids and young adults throughout the nine-county region, while also impacting children around the globe.