Public Relations in a Digital World

BA in Management

The concentration in Public Relations in a Digital World prepares students for leadership roles in advertising, public relations, marketing, media relations, or web design. The program combines instruction on management principles, such as accounting, human resources, and organizational development, with courses in visual communication, communications research, and advertising.

Required Courses

The BA in Management with Public Relations in a Digital World concentration comprises 120 credit hours. Courses in the PR concentration are offered in accelerated, 8-week sessions — ideal for working professionals. Courses are offered online and in-person at Loyola's Water Tower Campus or at the Cuneo Mansion in Vernon Hills.

I. Management Major: 39 credit hours

COMM 237: Small Group Communication

COMM 273: Interpersonal Communication

CPST 247: Computer Concepts and Applications or Information Systems

CPST 250: Foundations of Organizations

CPST 310: Accounting Principles and Applications

CPST 340: Marketing Concepts and Strategies

CPST 349: Project Management

CPST 350: Human Resource Principles and Practices

CPST 371: Organizational Finance

ECON 201: Principles of Economics: Introduction to Microeconomics

ECON 202: Principles of Economics: Introduction to Macroeconomics

LREB 315: Law & Regulatory Environment of Business I

STAT 103: Statistics

II. SCPS Common Curriculum: 9 credit hours

CPST 200: Introduction to Degree Completion

CPST 201: Professional Identity and Development

CPST 397: Capstone

III. Public Relations in a Digital World Concentration: 18 credit hours