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Dell Fights Computer Wars
By Stressing Customer Service

Dell Computer Corp., long known for its low-priced, mail-order machines, has quietly developed a secret weapon in the personal-computer wars: customer service.

So when Ernst & Young wanted top-of-the-line computers last year, it turned to Dell, which put together 7,000 computers in seven weeks -- each with a Pentium chip so new that it hadn't been officially announced.