Business Journal: Local Company Promoting New Disney Film

A Rocklin company has a cross promotion with a new Hollywood film that could bring $30 million in revenues.

A Rocklin direct mail company called Intelligent Direct began talks about 7 months ago with Disney Pixar films. The result is a cross promotion with their new movie, Cars. It’s an animated comedy that opens in theaters on June 9th. About 6,000 car dealers arranged by Intelligent Direct will participate in the cross promotion … with balloons, advertising and a movie trailer on showroom TVs. Dealers will give movie tickets to those who come by. Intelligent Direct will bolster its staff of 100 with another 30 people to handle this promotion. It’s expected to more than double the company’s revenues.