Cancer Council launches new creative brand campaign on World Cancer Day via VCCP Sydney

Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services.

The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before.

The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created.

The campaign 'Every minute, every hour, every day' highlights the always
on approach of Cancer Council in helping all Australians affected by
cancer through support, research, prevention and advocacy, as well as
shedding light on the vital services people's donations help fund.

Through
cinema, TV, digital and a series of revealing online films featuring
people from all walks of life affected by cancer, the campaign gives
Australians a unique insight into the importance of Cancer Council's
work including Transport to Treatment, online community forums, Cancer
Council accommodation and wig services, Indigenous community support
groups, SunSmart programs, world-class research and its 13 11 20
information and support line.

The campaign was shot by
photographer/director Toby Dixon through Flint Productions, featuring
real people with real stories who turned to Cancer Council for help.
The films are a raw and powerful testament to the vital work Cancer
Council funds through the generous donations of Australians.

Says
Gary Dawson, ECD, VCCP Sydney: "Cancer never rests, and for that reason
neither does Cancer Council. Our aim is to reveal the vital work and
services this great organisation provides. It's been a privilege to tell
their story and I'd like to thank everyone involved who gave up their
time to speak frankly, honestly and compassionately about the impact of
Cancer Council on their lives and our agency production partners for
their passion, time and commitment to helping bring these stories to
life."

Says Professor Sanchia Aranda, CEO of Cancer Council
Australia: "Looking ahead to a future when almost 2 million Australians
will be living with or have survived cancer, Cancer Council will
continue to work with the community to support those affected. This new
campaign will help Australians understand the range of ways we can
offer vital support.

"It's been an absolute pleasure working
with VCCP who have developed a moving and honest campaign. We really
appreciate all their hard work - particularly the additional pro-bono
hours they have put in beyond our original scope of work."

Cancer
Council support services vary across state and territories. Call 13 11
20 for service information in your state or territory.