In it to win it

Competitions are a great way to boost the volume of your customer database.

Everyone loves to win – perhaps it’s an evolutionary trait hardwired into our animal nature as part of the survival of the fittest concept. The growth of civilization has seen a prize change from first dibs on prey into usually a monetary bounty, yet the attraction of winning is as great for us as it was for our prehistoric ancestors. So how can you use this innate desire to win to further your business?

The introduction of GDPR and the resulting spotlight on email communication saw many clients’ databases take a hit – as did the media owners’ – resulting in a severe decline in the volume available to target by email.

Online competitions are a great way of adding volume to your database, with opted-in data. For a prize value of about £500 you can often get thousands of entries (approx 15% will be opted in) which you can then add to your database. We have also found that a good runners-up prize, such as a robust discount or offer, can be extremely effective, with a really strong conversion rate. Ultimately, the benefit of offering a competition is that you can create volume of opted-in data in a short space of time that can be garnered and made profitable very quickly.

To learn how AJ can make you feel like you’re winning again, contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk