9/25/2013

Goyard Saint Louis

Goyard

Goyard Saint Louis tote is an easy, through-everything-in shape.

Goyard

Goyard is known as the Mother of all Monograms, company started a year earlier than Louis Vuitton.

Goyard

A timeless and perennial range, distancing itself from fleeting trends, Goyard draws its inspiration from its exceptional heritage. Its timeless designs will appeal to discerning customers looking for uncompromising exclusivity, unparalleled craftsmanship and aesthetic refinement. Goyard products do not change every season: in a disposable society, they are meant to last.

Goyard

Goyard, established in 1792 (under name House of Martin), is the oldest Parisian trunk maker still in business. It has been passed down from generation to generation up until today under the successive names of Martin, Morel and finally Goyard. Gayard’s flagship store is located on 233 rue Faubourg St. Honoré in Paris since 1834.

Goyard

The Maison Goyard, founded in 1853 in Paris by François Goyard, is known to be the most prestigious trunk maker in existence. From being the favorite luggage maker of the prestigious aristocratic families, who would adorn their trunks with their coats of arms, Goyard moved towards being an international brand with an impressive reputation amongst their high-profile clientele which adopted the famous painting canvas in the motives of chevrons.

Goyard

Goyars Saint Louis tote is made of Goyardine canvas. When Edmond Goyard created the Goyardine canvas in 1892, he was inspired by his family history: the piled up dot pattern clearly hints at logs driven by his ancestors, and, although its appearance is similar to leather, the Goyardine is made with the same natural coated cloth mixing hemp, linen and cotton that the Compagnons de Rivieres used for their garments.

Goyard

At once hard-wearing, soft, waterproof, the Goyardine proved a true technical revolution at a time when other trunk-makers were using plain linen cloth.

Goyard

Like all family secrets, the exact manufacturing process of the Goyardine remains strictly confidential. Through is was originally hand-painted, the current process requires a ground-color application, followed by three successive layers of etching colors that create its trademark slightly raised pattern.

Goyard

Makeover, the Goyard increases in beauty with age. The production of the Goyardine stopped after WW2, and, was only resumed when maison’s current owner Jean Michael Signoles took over in 1998. He also decided to introduce new colors in addition to the historic black shade.