With Black Friday and Cyber Monday right around the corner, there’s an important date that falls between the two to take note of: Small Business Saturday®, a day dedicated to supporting small businesses nationwide. This year, Small Business Saturday falls on November 24.

As a Yahoo store owner, you may already be aware of Small Business Saturday, which was first held in November 2010. Last year, over 100 million people came together to "Shop Small" on Small Business Saturday 2011.*

If you’d like to help make November 24 a big day for small businesses, American Express has a few tools to help you out. Qualifying small businesses can sign up for free, geo-targeted advertising through November 19, while media inventory lasts. You can also download free marketing materials that you can personalize to promote your small business and Small Business Saturday. These tools and more information about Small Business Saturday are available at ShopSmall.com.

* Based on 2011 Small Business Saturday consumer survey by Echo Research, commissioned by American Express