Fresh roasted coffee is poised for the most growth for coffee retailers through 2015, according to a beverage industry expert who recently delivered the keynote at a leading trade show for the vending machine industry.

Ross Colbert, a global beverage strategist for Rabobank, told attendees of the National Automatic Merchandising Association CoffeeTea&Water Show in Las Vegas that fresh coffee — which currently only represents 10 percent of the coffee market — is leading charge for the growing premium coffee market, according to a VendingMarketWatch.com report.

Colbert sourced research from Euromonitor showing that the retail value for freshly roasted coffee beans is expected to increase by 32 percent by from 2010 to 2015, outpacing growth estimates for regular coffee, fresh ground coffee and instant coffee, according to the report.