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Samsung aims at the mid-range market with the launching of Galaxy Mega 2

Samsung will attempt to weave its old magic anew as it will pull another rabbit from its hat, or should I say the Galaxy Mega 2 that comes with promising features. Yes you heard it right, Samsung which used to be the kingpin of smartphones and currently dislodged in that position by Apple and its red-hot iPhones, will try to broaden its market portfolio with the unveiling of the Galaxy Mega 2 in the United States through AT&T on October 24 after it is rolled out in several parts of Asia.

AT&T has just disclosed that it will kick-off the sale of the Galaxy Mega 2 beginning on Friday with different data plans. The Galaxy Mega 2 is pegged at $150 with a 2 year contract, $19.80 per month with Next 18, $23.75 per month with Next 12 and $475 with no contract. While the Galaxy Mega 2 is quite expensive, the handset’s specs are not on the same league with the flagship phones and not at par with the ones that strut excellent design and style.

Unlike its precursor that is the Galaxy Mega, the Galaxy Mega 2 comes with a bit smaller 6-inch, 720p display. The Galaxy Mega 2 features quad core 1.5 GHz CPU that is supported by a 1.5 GB RAM and has 16 GB data storage capacity, which can be expanded further by virtue of using microSD card. The Galaxy Mega 2 camera is equipped with a generous 8-megapixel camera with LED flash and a 2.1-megapixel front camera which is well-suited for taking selfie photos. The Galaxy Mega 2 operates on Android 4.4 KitKat mobile operating system that is peppered with the very useful TouchWiz UI that boasts of different modes such as one-handed, private, dual windows, and ultra power saving. The handset also has 2800 mAH battery that can last up to one day of regular use before needing a recharge.

Samsung has received various praises with its flagship phones Galaxy Note 4 and Galaxy Note Edge. The Galaxy Note 4 is admired for its remarkable screen display, fast charging and enduring battery, while the Note Edge on the other end comes up with a hanging screen to the picture.

Not at par with its brothers, the Galaxy Mega 2, though it sports a big screen the handset is whipped up for the mid-tier users and it is quite expensive if you consider its specs and features.

The Galaxy Mega 2 is expected to face stiff competition from the inventive Sharp Aquos Crystal which has just been unveiled and available at $150 off-contract, and it comes with almost the same specs of the Galaxy Mega 2.

Samsung is not well-represented in the smartphone mid-range segment in the recent years but that is about to change with its new Galaxy Mega 2. If you are a fond of phablets and love the features that TouchWiz brings in, then you may opt for the Galaxy Mega 2.

For mobile users who are into chic design and optimum performance, you may settle for the top of the selves S5 or the Galaxy Note 4 flagship phones.

Samsung is now broadening its market base, with the Galaxy Mega showing some signs of great potentials the company may penetrate the mid-range market and make its presence felt on this market.