In 2012, Daimler became one of the pioneers in automotive integration by adopting an open approach to dealer system integration. At first, like many manufacturers, they believed that by standardizing the software choices available to their dealers, they were simplifying dealer integration and reducing their risks and costs. However, after objectively reviewing the results

For any OEM managers tasked with integrating their dealers’ systems, we recommend getting a copy of the Woods & Seaton “Briefing No. 11” and “Update to Briefing No. 11”.Mike Seaton has been a fixture in the automotive retail systems world for many years providing information, analysis and commentary—often highly amusing.In these recent Briefings, Mike provides a clear and concise description of an automotive retail systems integration dilemma facing global automakers today.