Facebook is appealing because it’s simple to use and reaches a vast audience. Use this marketing strategy to increase visibility and exposure. Keep reading to learn more about marketing through Facebook.

Communicate with your fans on a regular basis so you are aware of what they want. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

TIP!When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post.

You posts should always be professional when you are using Facebook marketing. The wording can be relaxed, but the content needs to be professional. If you stay professional, people will always view you that way.

Try to use Facebook ads. Regular posting, while valuable and beneficial, only goes so far. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.

Facebook Offers lets you provide freebies or host contests easily. You only need to set up the specific offer and then promote it on your page. You can promote it outside your fan base if you feel it is a great offer.

If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

TIP!If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts.

Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

If you’re using Facebook when trying to market a business, it can be tough to get started. A good start is to add a Facebook button to your site. This will allow your customers to navigate more effectively. When your page is “liked” by someone, you can update them on information related to your business.

Create a special group that is only for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can share discounts and any other helpful information. Don’t overlook this opportunity to learn more about your customers.

TIP!Have your fans participate in decisions about your company. This will encourage dialogue between customers.

Leave the comment feature turned on to be sure that people can leave posts on your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.

Facebook touches many different people across the globe. This can help improve your bottom line at the end of the year; take full advantage of it. Apply what you’ve learned here, and start using Facebook marketing today.