Tell me how you’ll help me now

Use internal pages to tell me about the specific services or products you offer. When you're telling me about them, make sure to focus on my needs - I'm interested in what I can get, not what you have.

When you’re writing these pages, think about me – why have I come here, and what’s in it for me if I stay?

Benefit #1

Offer or Promotion #1

Promise #1

Guarantee #1

Brand #1

What will I get from you?

What additional information would make me buy?

I’m very interested in your business. Remind me what you’re going to give me and how confident I’ll feel that I’ve made the right decision.

What other services or products do you think I should know about? What would be useful for me to know now? Give me options to click and go to another page to find out about those services or products.

Show me your variety and flexibility

Repeat your strongest selling point, a current promotion or something that you do or offer that no one else does

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“Keep testimonials short, directly related to the rest of the page, and always attributable to someone.”