Synopsis:
Today Absolut launches Create A Better Tomorrow, Tonight, a new global campaign celebrating some of history’s most creative moments, with a new film directed by three time Oscar winner Emmanuel Lubezki.
‘One Night’ is the realisation of the new platform brought to life by Lubezki, one of the most celebrated creatives working in Hollywood today, having taken home the Oscar for Best Cinematography for his work on Gravity, Birdman and The Revenant. The minute long film is accompanied by a voiceover from Oscar and Golden Globe nominated actor/musician, Juliette Lewis and is the first of a series of activations that will celebrate the power of creativity.
Create A Better Tomorrow, Tonight will continue to celebrate Absolut’s commitment to the creative arts and follows the brand’s recent ‘Equal Love’ film and #KissWithPride campaign. This is the first moment in a series of creatively-led activations that includes a collaboration with five artists to launch a global OOH/print campaign to bring to life their idea of a better tomorrow.