Wednesday, May 4, 2011

We heard of a bezel-hating LG Shuriken display sneaking its way onto Acer laptops recently, but the Korean company has wisely opted to debut that cutting-edge technology in its own portable computers first. The 14-inch P430 and 15.6-inch P530 mark the start of LG's new Blade series of laptops, which are the result of some obsessive slimming work at the LG labs -- display thickness is 4.5mm and 4.7mm, respectively, while the bezel on the 14-inch model is so narrow as to fit its screen within the dimensions of a traditional 13.3-inch laptop. Weight, at 1.94kg on the P430 and 2.2kg on P530, is also said to be on par with machines offering significantly smaller screens, but that's not at the sacrifice of construction materials as brushed aluminum is used to strengthen LG's new slimsters. A Core i7 CPU and GeForce GT520M GPU will provide the internal firepower, though the rest of the hardware specs are as yet unannounced. The P430 will launch in Europe, Asia, the Middle East, and South America at the end of May, to be followed by the P530 in June. Full PR after the break.

LG SETS NEW STANDARD IN STYLE AND PERFORMANCE WITH BLADE SERIES NOTEBOOKS

SEOUL, May 3, 2011 – LG Electronics (LG) today introduced two notebooks – the P430 and P530 – as the first in the company's new "Blade" series to be launched later this month.

LG's Blade series comprises ultra-slim notebooks that deliver the ultimate in style without sacrificing performance. Compared with LG's first generation slim notebooks (models P210 and P420), the Blade series boasts a noticeably slimmer profile. The P430 and P530, with 14-inch and 15.6-inch LED LCD screen respectively, offer outstanding features that set them apart from the competition in slimness, weight and material.

"The Blade series is the fruition of many months of effort by LG engineers and designers to develop portable computers that deliver beyond the performance, looks and value that today's consumers have come to expect," said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. "Leveraging tomorrow's technology and breakthrough design, LG will continue to offer slim, beautiful notebooks that raise the bar in portable computing."

■ Three Super Slims: Screen, Bezel, Body

The minimalist, sophisticated designs of the P430 and P530 feature a super-slim LED LCD screen, bezel and body, creating a new style icon for fashion-forward consumers. The notebooks' new display technology, developed in collaboration with LG Display, allows the LED LCD screens to be incredibly thin while still delivering rich, sharp images. With respective depths of 4.5mm and 4.7mm, the screens of the P430 and P530 are up to 50 percent thinner than any other notebooks in their class.

Thanks to LG's world-class bezel technology, LG Blade notebooks boast bezels that are more than 40 percent narrower than other notebooks in the same class. This allows the 14-inch P430 to be designed around a 13.3-inch-class notebook. Together, the thinner display and narrower bezel contribute to LG's new Blade series being up to 22 percent slimmer than the closest competing product in its class.
- Super Light, Maximum Mobility

The P430 and P530 boast extremely lightweight bodies to maximize mobility. Weighing in at just 1.94kg with a depth of 23.8mm, the P430 is lighter than conventional 13-inch notebooks, while the P530, at 2.2kg, weighs less than traditional 14-inch notebooks. Unlike most notebooks with 14- and 15.6-inch screens, LG's P430 and P530 are comfortable to carry around in a shoulder bag, making them the ideal companions for work-ing on the road.

- Super Material, Sturdy Exterior

Designed with a metallic case, the P430 and P530 offer a more durable alternative to other slim-style notebooks. The metal casing results in a stronger exterior, ensuring extreme protection despite its ultra-slim depth. With a brushed aluminum finish and diamond cutting, a technology that uses real diamonds to cut the edge of the case, LG's Blade notebooks have a smooth, high quality cover with a refined and luxurious look. The P430 and P530 are available in two colors: Misty Blue and Titan Black.