The Obama campaign’s response to John McCain’s selection of Sarah Palin as his 2008 running mate was to argue that the Arizona senator had ruined his narrative of being the seasoned, experienced candidate by coupling himself with an unseasoned novice. An online article in Religion Dispatches written this week by Robert Jones and Daniel Cox confirms the Obama camp’s assertion that McCain ruined his story, but suggests that it had less to do with the Arizona senator’s experiential claims than his ability to present himself as a non-polarizing, post-partisan politician.

Using numbers from a post-election poll, Jones and Cox conclude that Palin damaged McCain’s brand because her style evoked the kind of polarizing politics that Americans had grown sick of–and to which, not coincidentally, Barack Obama offered himself as an antidote.