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After Madewell's jeans acquired a cult following last year, the company is ramping up its denim offering for fall, with 47 new styles on offer, and a new fit, the Alley Straight. "Our goal is to create pieces that are cool and unfussy — designed to be worn every day," explains the retailer's head of design, Somsack Sikhounmuong. See the video above for some instructions on how to wear the new denim, and get a chance to model your own on Madewell's social channels by uploading your photo with the hashtag #denimmadewell.