About

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

Patricia L. Raufer is a Product Management Executive who has led digital transformation initiatives in emerging payments, digital media and airline systems.

Her diverse background includes marketing and technical positions at Citigroup, Rosenbluth International, Interactive Solutions, Prodigy Services Company, Catalog Media Corp. and TWA. Patricia combines her expertise in business, technology and design thinking to conceptualize, design, develop and launch digital products and services that have led to game-changing innovations in consumer networks.

In her recent work in her consulting practice, Patricia served as Subject Matter Expert for the firm Protiviti in creating a commercialization model to facilitate speed to market for a payments solutions provider focused on small to medium sized business. She also served as Subject Matter Expert for a Deloitte initiative by providing potential client company perspective for a payments firm creating a digital product targeting affluent millennials. Patricia recommended and implemented e-commerce solutions to establish the Minimum Viable Product for a subscription model for an AARP start-up.

In her prior role as Citi SVP Product Development & Design, Patricia launched the award-winning Citi Premier Pass / Citi Thank You Cards combining two consumer platforms — payments and airline systems. She launched EMV chip cards and developed the prototype for rewards redemption at point-of-sale. Patricia played a leading role in developing the digital channels for the Citi AAdvantage Cards. She also implemented innovation processes including iterative development for select initiatives and created digital solutions that provided significant impact to the Citi Cards business. Patricia’s prior experience in digital transformation includes being part of the launch of online services while at Prodigy and conducting the proof-of-concept for Sabre that became the platform for Travelocity while at Rosenbluth International.

Patricia served as an Advisory Board Member for Design Thinking @ Rutgers — Center for Innovation Education. Based on her recognition of the importance of design as a competitive differentiator, Patricia completed her Certificate of Design at Parsons New School of Design, New York, NY in 2008. With her belief that the digital marketplace would have significant impact on the way we work and consequently for business markets, Patricia completed her MBA in Organizational Effectiveness at the University of Southern California, Los Angeles in 1993. Patricia also holds a Bachelor of Arts in Economics from Rutgers University.

Patricia is a member of the Activist Network for the Hunger Project, a philanthropy aimed at addressing the UN Millennium goal to end world hunger. She also serves as a Chairperson on the Women’s Special Interest Group of the Executive Forum, a professional organization representing a broad and diverse range of companies, industries and functional disciplines.

Patricia has traveled extensively throughout Europe, South America, Asia, Africa, Russia and the Middle East. Patricia resides in Weehawken, New Jersey and vies for the title of “Favorite Aunt” to 28 nieces and nephews.