Do you see the arrow?

I like logos … I like to look at them, appreciate the creativity that lies behind … and sometimes also to figure out the thought process that led to this. FedEx is a great example in my books … I didn’t see the arrow right away.

I like to think about the way they work themselves into our heads and minds. That takes an immense amount of work … one brand even has its own key on my keyboard  [that’s not entirely true — it’s not a key, I have to hit ALT + SHIFT + K to get it 🙂 ].

In my browser I have a bar with bookmarks. I know that this is Flickr, I don’t need the word … that whole bar is full of little icons like that [well, in Safari it isn’t actually a bar, but anyway], and I know them all.

Imagine all the psychology it takes to create a trusted brand! Apple and Coca-Cola has been going back and forth between the first and second place in most recognized brands.

I would have loved to be this creative, and I admire the logo creators. Here’s my all time favourite — wish it was me who created it 🙂

At first I thought it was a snowflake, and didn’t see the connection … until I looked closer!

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14 Replies to “Do you see the arrow?”

I see the airplanes in the Swedavia logo…it is very clever.
As for the FedEx logo I do not see the arrow!! I have tried & tired but nothing! what am I missing!!!
My fave logo is the Ferrari logo with the rearing horse! Surprising huh??? Hehehee…I tend to lean towards car & truck logos…. I will send you a photo via regular email… 😉
((hugs)) Sherri-Ellen

I would have seen the arrow w/out your help! I am not always good at details 😉
There are the sons of Rosberg & Raikkinon racing now! It is so cool to watch the next generation racing with such passion!