Hth Consumer Insights

Who buys Hth? Hth consumers are generally median income, Caucasian, and upper middle age. Hth consumers are more likely to purchase Hth during larger pantry stocking trips. Brands such as Gatorade G2, Totino's Party Pizza, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Hth Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Hth Basket Affinity & Size

What else is in the basket?

Basket affinities highlight brands that are much more likely to appear in a basket when your selected brand is also in the basket.

Example:

You're studying Budweiser and see that Ball Park (hot dogs) have 3.7x affinity score. This means that Ball Park products are 3.7-times more likely to appear in a basket with Budweiser than they are to appear in just any basket. Here's how it's calculated:

What Else Do They Buy?

What else do they purchase?

Household purchase affinity compares the overall purchases of households who have purchased brand X within the last 52 weeks. Note this excludes both parent brands and sub-brands.

Household affinities highlight brands that are much more likely to be purchased by households who also purchase your selected brand (regardless of whether or not both brands are purchased together as part of the same shopping trip).

Example:

You're studying Bud Light and see that Monster has a 1.5x affinity score. This means that Monster products are 1.5-times more likely to be purchased by households who also buy Bud Light (regardless of when) than by the average household. Here's how it's calculated:

Household Affinity value = (1.50% / 1.00%) = 1.5x
To help ensure that only meaningful affinities are displayed, affinity brands must also be purchased by at least 1% of your selected brand's household to be shown in the dashboard.

How Did They Pay?

How do they pay?

Payment method indices compare percent of spend on a brand by payment type to percent of spend across all brands.

Example:

% of spend with Credit Card: 33%

% of spend on brand X with Credit Card: 31%

Index = (31% / 33%) * 100 = 94

method

index

Cash

75

Credit

104

Debit

120

Food Stamps

36

When is Hth Purchased?

When is a brand purchased?

Day of week seasonality displays percent of brand purchase dollars by weekday.

Time of day seasonality displays percent of brand purchase dollars by time of day.

Time of day breakout:

Morning: 6am to 10am

Noon: 10am to 2pm

Afternoon: 2pm to 6pm

Evening: 6pm-10pm

Late: 10pm to 6am

day of week

Sun

18.1%

Mon

12.9%

Tue

10.6%

Wed

11.3%

Thu

12.3%

Fri

15.4%

Sat

19.4%

time of day

Morning

15.6%

Noon

18.1%

Afternoon

33.5%

Evening

26.0%

Late

6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Hth consumers purchase?

Why do Hth consumers try new brands?

Where do Hth consumers prefer to shop?

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Clients

Data Highlights

Daily, Not QuarterlyRapid consumer and shopper insights.

1 in every 500 Shopping TripsInfoScout captures 15 times more shopping trips daily than legacy panels.

The Real AmericaOur panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel VisibilityEvery retailer, from Big Box to Bodegas to Online.

Research the Hth Target Market

Who actually buys Hth? Do these consumers match the intended target market of Hth?

What motivates the target market to purchase Hth?

What other target market should Hth look at?

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.