Erfolgsbericht

The accuracy of SEMrush helps us build trusting relationships with our customers. We
acquire customers based on relationships, and reputation is crucial. It’s important to trust
the tool you use, and we have complete confidence in SEMrush. Not only does it help us
uncover patterns, but it saves money for both us and our customers.

Dan Drummond,
Head of Paid Search,
morphsites

About morphsites:

morphsites is a website development studio with an expanding paid search team, staffed by
highly experienced industry professionals. They are equipped to tackle projects of any size,
and have built a reputation for delivering both highly technical bespoke e-business systems,
alongside hugely effective paid search campaigns.

Business challenge

Having built a solid customer base developing websites, morphsites decided it was time to grow their business. They wanted to branch out into PPC and SEO to improve traffic levels for their customer's websites, nurture existing relationships and attract new customers.

Engaging the right traffic, though, was important for morphsites' clients.

For example, Coombe Farm Organic, a brand-new start up, and one of morphsites'
customers, operate solely online, so it was crucial that morphsites develop a winning online strategy from the start.

But entering the crowded organic meat market, with some big players turning over $30 million a year, meant morphsites had their work cut out for them.

Solution

morphsites consistently find that SEMrush is not only easy to use, but also provides valuable, in-depth data and analytics. It has now been over three years since morphsites chose SEMrush and they’ve never looked back.

To build an effective and high-performing website for Coombe Farm, a detailed
understanding of key customer needs was vital.

Dan Drummond, head of paid search at morphsites explains the process: “Using SEMrush,
we established search volumes for a selection of keywords. We then matched the most
popular keywords with services that Coombe Farm offers. Such optimisation made sure that
the website reflected real customer needs in the online space.”

At launch, Coombe Farm sold a simple selection of organic beef and pork, which totalled
about 20 products. Today though, they sell over 350 organic products via their website. This
includes newly-identified opportunities for growth, such as 'organic bone broth' - a keyword
that brought Coombe Farm a lot of traffic due to little market competition. In addition,
within 36 months, Coombe Farm’s customer base has tripled!

Competition analysis was also extremely helpful: "We identified which keywords Coombe
Farm's competitors were ranking for, both paid and organic. Taking this research into
account, we optimised Coombe Farm's website for the same keywords," says Dan. "Coombe
Farm's organic performance was better from the start because we built it using SEMrush."

In October 2015, Coombe Farm's website received roughly 1,500 visits each month. But
within 30 months, Coombe Farm saw this figure jump to more than 30,000. Organic traffic
has also increased from only 100 visits a month to over 9,000.

“Without SEMrush, our job would be much harder. Often customers want to rank for
keywords they think are core to their business. But after consulting SEMrush for keyword
search volumes, we can show customers which keywords are actually valuable to their
business and key goals," says Dan of his experience. "Prospects usually form assumptions
about what their customers want before performing any research. SEMrush, however,
allows us to actually identify what users are searching for by uncovering important patterns,
ultimately saving time and money for both ourselves and our customers."

morphsites also use SEMrush every time they approach new customers, including during the
all-important sales pitch. “I will perform a domain analytics report before meeting with the
customer which provides valuable insights into the customer and their industry. This is often
information the customer doesn't have themselves,” explains Dan.

morphsites also turn to SEMrush when trying to convince customers that a PPC campaign
would be profitable for their business. Based on the figures provided by SEMrush and
customer insights, morphsites can extrapolate potential ROI for Google Ad campaigns.
“Clients can then see potential measurable business benefits, often making it an easy sell,”
says Dan.

“The accuracy of SEMrush helps us build trusting relationships with our customers. We
acquire customers based on relationships, and reputation is crucial,” remarks Dan about the
nature of the business. “It’s important to trust the tool you use, and we have complete
confidence in SEMrush.”