Requirements

The Marketing PhD Program is organized into three tracks:

(I) Consumer Behavior

(II) Empirical Modeling

(III) Analytical Modeling

Often, two or more tracks are combined.

The courses that students take tend to organize into two categories: Courses for All Marketing Students and Courses Based on Track. One thing to note is that this list is just an example and course offerings change regularly. Make sure to consult your area representative about this.

Courses for All Marketing Students Include (Note that in order to succeed in the qualifying exam, all of these courses are recommended:

Topics in Consumer Behavior 1

Topics in Consumer Behavior II

Courses Based on Track: Note that students typically do not take all of these courses, but rather select those that best fit their research interests. Also, the set of courses for the two modeling tracks are the same because 1) empirical students increasingly formulate theory-based models and 2) theory/analytical students increasingly empirically test and validate their conclusions.

Courses for Consumer Behavior Track

Courses for Empirical and Analytical Modeling Tracks

Human Judgment and Decision Making*

Social Psychology

Nonlinear Decision Models

Behavioral Economics

Emotion*

Experimental Research Methods

Seminar in Unethical Behavior

Seminar in Organizational Behavior

Experimental Design for Behavioral and Social Science

Multivariate Data Analysis

Marketing seminars, which include topics such as choice models, data analysis, game theory, and structural marketing models

Contract Theory

Economics of Contracts

Game Theory

Game Theory Applications

Advanced Economic Analysis I and II

Econometrics I, II, III, IV

Microeconomics I, II

Macroeconomics I, II

Analytical and Structural Marketing Models

Bayesian Statistics in Marketing

Bayesian Theoretical Statistics

Dynamic Structural Models

Machine Learning

Multivariate Data Analysis

Advanced Statistical Methods

Applied Bayesian Methods

Computational Methods of Economics

Intermediate Statistics

Nonparametric Modeling and Econometrics

Regression Analysis

Statistical Computing

Time Series Analysis

Qualifying Exams

Consumer Behavior Track

Students typically take three exams:

Marketing Breadth (Materials from “Courses for All Marketing Students” prepare you for this)

Marketing Depth (Students pick a topic area and create a reading list. Exam questions are based on this list)

Social and Decision Science Qualifier Exam (Courses indicated with an * prepare you for this exam)

Empirical and Analytical Modeling and Tracks

Students typically take 4 exams:

Marketing Breadth (Materials from “Courses for All Marketing Students” prepare you for this)

Marketing Depth (Students pick a topic area and create a reading list. Exam questions are based on this list)