Digbeth, Birmingham

A design brief from DN&CO was presented to the class at Chelsea College of Arts to brand Digbeth, a city in Birmingham, England. Digbeth is very clearly for the individual; a very corporate branding doesn’t fit the city. Using a multicolored palette, this represents the diversity of the people who live and work in Digbeth The logo is a graphic interpretation of a smiley face, further pushing the friendliness and individuality of Digbeth.