Peeps Candy Becomes A TV & Film Franchise?

Filmmaker Adam Rifkin ("Detroit Rock City") has secured the film and TV rights to the popular chicken and bunny-shaped candy treats Peeps. Plans are to turn the property into a new animated franchise.

Rifkin's idea is said to be a family epic in the same vein as "The LEGO Movie" and set the night before a Peeps diorama contest. A single Peep goes astray and must venture through a number of different adventure-themed dioramas before judging begins.

Rifkin, who penned such family films as "Zoom," "Small Soldiers" and "Mouse Hunt," will begin work on the script as soon as the producers lock down certain story points.

Brent Tinter and Brian E. Rochlin will produce the project which hopes to partner with a studio.