Keyword difficulty score — Find the “low-hanging fruit” among your keyword ideas. Our KD score calculates how hard it will be to rank for your keyword based on the current top-ranking pages.

“Clicks” metric — Just because a keyword has a high search volume doesn’t mean people click on the search results. Ahrefs is the only tool that shows the actual “click” data for your keywords.

Advanced metrics — Get the advanced metrics no other tool will show you: return rate, clicks per search, % of clicks, % of paid clicks, and more! By processing large volumes of clickstream data we’re able to calculate the number you need to win at SEO.

SERP overview & Positions History — Get a quick look at the SEO metrics of top-ranking pages and see their ranking history for the past year.

The “Search volume” metric is extremely accurate thanks to our unique process of combining numbers from Google Keyword Planner with large amounts of clickstream data.

Check the “Keyword Difficulty” score

Keywords Explorer helps you determine how hard it would be to rank in the
top10 search results for a given keyword by calculating its “Keyword Difficulty” score (on a scale from
1 to 100, with the latter being the hardest).

The Keyword Difficulty score is based on the amount of backlinks that top-ranking pages have, as this method has proven to be the most accurate one.

Review the current SERP and ranking history of top-ranking results

The “SERP overview” report in Keywords Explorer lets you see the top-ranking results, along with all their SEO metrics, at a glance. This reports helps you quickly assess the SERP and understand why these pages rank where they do.

The “SERP position history” report will show you the ranking history of the pages that currently occupy the top5 positions in search results. This helps a lot in figuring out if a SERP for that keyword is very stable or relatively easy to penetrate.

Use advanced metrics for deeper insight

Thanks to the clickstream data we use to generate our reports, Ahrefs’ Keywords Explorer tool shows you a number of advanced metrics you won’t see in any other keyword research tool:

Clicks — some searches result in clicks on multiple search results, while others might not result in any clicks at all;

Clicks Per Search — shows how many different search results people click on average after performing a search for this keyword;

% of clicks — shows what percentage of searches for a given keyword result in clicks on the search results;

% of paid clicks — shows how clicks on the search results are distributed between paid and organic results;

Return Rate — shows how often people search for that keyword again.

Use lists to save your keyword ideas for later

Using the “Lists” feature in Keywords Explorer, you can easily save the keyword ideas that you like. But not only that, the tool will also show you some useful aggregate data for your list of keywords:

This brings a lot of new insights to your keyword research:

Is there a seasonal search volume trend for your list of keywords?

Are your keywords filled with paid ADs?

What is the average Search volume and Keyword difficulty of the keywords in your list?

How many SERP features are seen in the search results for these keywords?

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