With all the talk of China's rise, the importance of Japan is often overlooked. Yes, China is the world's second-largest economy; so was Japan, 2… Read More

With all the talk of China's rise, the importance of Japan is often overlooked. Yes, China is the world's second-largest economy; so was Japan, 20 years ago. Yes, the Chinese middle class is growing; meanwhile, Japan's GDP per capita sits at a whopping $35,200 (China's is $8,500). Yes, the Chinese language is becoming more and more influential; but does it compare at all to the reach of Japanese media, music, and culture?

Yale's Japan club exists to shed light on the issues above, introduce Japan to the greater SOM community, and promote a better understanding of Japan's place in history. I was tapped to create a brand that might refresh the presence of the club on campus.

Yale Japan Club Branding

With all the talk of China's rise, the importance of Japan is often overlooked. Yes, China is the world's second-largest economy; so was Japan, 20 years ago. Yes, the Chinese middle class is growing; meanwhile, Japan's GDP per capita sits at a whopping $35,200 (China's is $8,500). Yes, the Chinese language is becoming more and more influential; but does it compare at all to the reach of Japanese media, music, and culture?

Yale's Japan club exists to shed light on the issues above, introduce Japan to the greater SOM community, and promote a better understanding of Japan's place in history. I was tapped to create a brand that might refresh the presence of the club on campus.