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I would also add 'Understand the cross-platform back-end and data leverage you can build'.. this really speaks to the one-off nature of many mobile smartphone apps... building a server-side infrastructure that scales across different client platforms, as well as understanding what data can be collected in the back-end to provide a better user experience, can really help in long-term sustainability

Play with the Top 10
apps. 4. How do they navigate? How are they organized? Smashing Magazine 6. USER EXPERIENCE

Play with the Top 10
apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine 6. USER EXPERIENCE

Play with the Top 10
apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine How do they take advantage of the unique characteristics smartphones offer (GPS, touch, etc.)? 6. USER EXPERIENCE

FIND YOUR TARGET AUDIENCE EX:
If Your App is a GAME users will want to beat their high scores, or new users may need guidance and encouragement to keep playing. Predict what they will want to do. 6. USER EXPERIENCE

FIND YOUR TARGET AUDIENCE EX:
If Your App is a UTILITY think about how or where the task will be completed in real life, what will happen when the task is completed? Predict what they will want to do. 6. USER EXPERIENCE

FIND YOUR TARGET AUDIENCE Figure
out what types of people will use your app. Don’t leave anyone out, and create live scenarios for testing. Predict what they will want to do. 6. USER EXPERIENCE

Prepare for Multiple Releases Save
some features for future releases. It will take too long to get your dream list on the market. Multiple releases also give an opportunity for more promo down the line. 8. PROMOTION