In case you hadn’t heard, women everywhere have decided that men having a Dad bod is apparently just the sexiest thing ever. But guys what do you if you are as ripped as a washboard and want to attract those seeking the Dad bod physique? It is a rather odd dilemma granted but one wide spread enough for one quick thinking designer to come up with a hilarious solution.

Introducing the “DadBag” for those men who want to look out of shape without having to gain any weight to achieve it. In a wonderful optical illusion this photo realistic bum bag gives the impression of having that sought after Dad bod belly bulge whenever the need arises!

The “DadBag” comes in a range of skin tones and levels of hairiness to create a realistic paunch.

One things for sure, this is a fashion accessory guaranteed to turn heads!

If you fancy picking up this incredibly and wonderfully bizarre bag you can lend your support at thedadbag.com.

Julien Macdonald OBE has teamed up with an unlikely partner, the fast food giant McDonalds. The former creative director of Givenchy tends to cater exclusively for A-listers, Victoria Beckham, Bella Hadid and Kate Moss to name a few, so this collaboration is if anything, slightly unexpected. The designer has tried his hand at creating a new bejewelled burger box for the fast food chain to launch their new high end Signature Collection. The infamous fashion designer took motivation from baroque embroidery and furniture that he liked and said it was as if he was designing a jewellery box.

The Evening Standard caught up with Macdonald where he explained that he took part in the collaboration for the simple reason that he likes stuff that makes him laugh.

The original one-off box is covered in real crystals, but McDonalds have announced that a thousand replicas will be available at branches all across the UK. Fans and admirers will be able to sign up to attend special events where these boxes will be available. So who knows, next time you are in a McDonalds about tuck into your lunch, you may find your Happy Meal makes you just that bit happier.

The Ikea blue Frakta bag. At university it was the staple of any student slogging washing to and from the laundromat and probably still resides in most of our cupboards awaiting a load too large to be managed by regular carrier bags – mine currently has the important task of looking after our faux Christmas tree until December each year. It’s practical, handy and arguably iconic in its own special way. But fashionable…?

That was the question on everybody’s lips after designer Balenciaga unveiled a bag which raised more than a few eyebrows at its uncanny resemblance to the infamously cheap and cheerful Ikea Frakta bag. It was an announcement that did not go unnoticed by the Swedish megastore who have now released a very tongue in cheek response as they relish their link to high fashion by outlining exactly how to spot the Ikea original as opposed to its more expensive designer cousin.

The small print reads:

How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.

Johan Holmgren, creative director at Acne (Ikea’s agency partner) said, “I wanted to act fast, so I called Morten Kjaer from Ikea Creative Hub. He loved the idea. The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”

Holmgren calls Balenciaga’s move “unexpected and brilliant. I liked the flirt. And I thought, why not flirt back? And we did.”

Meanwhile, a rep for Ikea told Today: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

After all, as the saying goes; imitation is the sincerest form of flattery!

As Halloween ends and Christmas descends rapidly upon us, it seems only right that Burberry kick off the festive season with their latest star-studded campaign. The British heritage brand have released a 3-minute film trailer entitled ‘The Tale of Thomas Burberry’, celebrating the life of the Burberry founder and starring a host of celebrities including Sienna Miller, Lily James, Domhnall Gleeson and Dominic West.

“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Burberry chief creative and chief executive officer, Christopher Bailey. ‘The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.’

Irish actor Domhnall Gleeson takes the lead role, with Sienna Miller playing his first fictional love. The film focuses particularly on the role Burberry played in creating ground-breaking fabrics which would be used by the military, in aviation and by Arctic explorers, particularly revered for their waterproof yet comfortable qualities.

The short was written by Academy Award-nominated Matt Charman and directed by Academy Award-winning Asif Kapadia. Watch the video for yourself below:

LG and Very.co.uk have teamed up for London Fashion Week starting tomorrow (Friday) to rescue consumers from pesky wardrobe malfunctions.

For the accident prone liable to spill their morning latte over their £1000 + dress or splattering the contents of their morning bagel over their designer shoes the LG Style Saving Service is patrolling the W1 area of London poised to save the day.

Consumers will be able to Tweet @LGUK and hashtag #SaveOurStyle to request an emergency pick up of stained garment, ripped dresses or overly creased shirts via the branded black van. Partners Very.co.uk will then provide equally fashionable replacement attire for the suffering consumer to wear.

Don’t worry- they won’t proceed to charity shop your slightly crinkled or imperfect items. LG then whisk your apparel off to be laundered by their brand’s home appliance technology. How generous!

The Fashion Week stunt came after LG conducted a survey into the effects of unwanted stains. A whopping third of the people they polled admitted to calling off a first date or job interview because of a troublesome stain.

Speaking to Event Magazine Dawn Stockell of LG Electronics, said: “We know from the research that people are increasingly frustrated (23%) and annoyed (31%) when clothes are damaged by stains, even resorting to extreme measures when these types of incidents happen”.

“However, there are simple solutions to help keep clothes in tip-top condition ensuring many more wears, and LG’s Style Saving Service brings the washing expertise and service of LG’s backstage LFW Steam Team to the general public for the first time”.