The fate of a historic section of East Main Street is yet to be known, but what is known now is Palmyra’s penchant for pitching in for folks in need.

“The mood in the village is sadness because so many people lost their businesses and homes,” said Dick Beyea, owner of Pop’s Hots, which is across the street from the fire scene. “But the happy part was nobody was killed. The community is going to pull together, and we all have cans out for donations.”

Del Cody of Smoke on the Water Smoke Shop and Tattoos, which is just east from the fire zone, said he plans to donate 10 percent of his daily profits to the victims.

As news of the fire spread, social media sites erupted almost immediately with relief campaigns for the nine families displaced. Business owners including Mark Crane (the Mark in Mark’s Pizzeria) provided aid to victims and firefighters via sheets of hot pizza and water.

“I will certainly have a chicken barbecue benefit,” said Beyea.

The response has been overwhelming — from donation drives, cash jars and benefits — to clothing, toy and furniture collections at American Legion on Cuyler Street.

Members of the Church of Latter Day Saints provided transportation and food to victims staying at the Palmyra Inn on Sunday evening, where several families were provided a place to sleep over the weekend.

“Everyone is thinking long term, but the real emergency is they have nothing to eat right now,” said an LDS member who asked to remain anonymous. “They have no cars, and their purses are trapped in their apartments, so we drove them over to Breen’s (grocery store) and bought them some food to eat for the night.”

John Graham, co-owner of Custom 31 Graphics Shop and the Lock 29 bar on East Main Street, is planning a live music benefit for the families on Saturday, May 11 at 8 p.m. at the bar.

Those hoping to be pointed in the right direction as to where to send donations are asked to check “Rebuilding Palmyra, NY” on Facebook at http://on.fb.me/10kk4L3. The site also provides the latest information on events to help victims.