In an explosion of security guards, catering and hurried production people, Yahoo! arrived at Hasbro's press day for the new One Direction dolls—that now sing. The dolls the boys were holding during the interview had their batteries removed, as previous interviews that day were a litany of button-pressing on One Direction's part. In testing one of the dolls that were displayed on a speaker in the corner, and even before the sound bite "That's what makes you beautiful" could finish, a chorus of groans floated out from behind the stage curtain.

In a flurry of foam bullets, in came Liam, Louis, Zayn, Harry and Niall. Louis and Zayn wielded some neon Nerf guns, showing off their sharp-shooting skills as they clamored into their seats on the set. Those bullets were pretty powerful, hitting the far wall a good 50 feet away.

Boys will be boys as they say, but even with a sleepy Harry and a fidgety Louis, once the camera was rolling, One Direction lit up like the London Eye. Charming, fun and with a razor sharp English wit, the boys had the room under their spell.

Check out Yahoo! Music's interview above with the world's leading boy band!