Thursday, June 19, 2014

NRA launches improved Restaurant TrendMapper

The National Restaurant Association has launched a
new and improved version of its Restaurant TrendMapper online subscription
service that will help industry professionals improve their business
performances.

The service will help restaurateurs, analysts and
allied industry professionals:

Keep
up-to-date with the latest economic indicators and trends that affect their
business environment

Stay
current with trends through the NRA’s Restaurant Performance Index

“Restaurant TrendMapper is a unique resource of
industry data and analysis in easy-reference form, which eliminates the need to
constantly dig through complicated data files to get a snapshot of what’s going
on in the industry,” said Bruce Grindy, the NRA’s chief economist and author of
Restaurant TrendMapper. “The service provides running analysis of key industry
indicators that are crucial for tracking trends and planning strategically for
the future.”

Grindy also said the new and improved site would
allow operators to “keep an eye on food and commodity prices is helpful for
menu planning; if beef is becoming more expensive, the operator might
temporarily cut back and promote other proteins until price pressures ease.”

“Restaurant TrendMapper also contains useful data
and analysis for suppliers to the restaurant industry. Our monthly
tracking breaks down capital expenditure plans by industry segment, which can
help allied professionals anticipate their own business conditions in the
months ahead,” he added.

Restaurant TrendMapper also features:

Continually
updated NRA research and forecasting

Analysis
of the latest data from government sources, such as the Bureau of Labor
Statistics and U.S. Census Bureau

Downloadable
data files for use outside of the online platform in both text and chart
formats

In addition, industry professionals also can track
topics, such as:

Wage
and hour trends

Tourism

Restaurant
locations

Macro-economic
indicators, and select state and regional data

NRA members interested in receiving Restaurant
TrendMapper are eligible for exclusive pricing on it and all other research
publications.