Google Survey Has Lots of Interesting Data on Mobile Use

Today, Google released the findings of a smart phone study done at the end of 2010. The sample size was 5,000 American adults who owned a smartphone and accessed the mobile Internet. The results showed that 93% of smartphone owners use their phones while at home, including 39% said they use their smartphones “while going to the bathroom. ”

In terms of the types of content that smart phone users search for, the results broke down as follows:

News (57%)

Dining (51%)

Entertainment (49%)

Shopping (47%)

Technology (32%)

Travel (31%)

Finance (26%)

Automotive (17%)

Perhaps the most surprising statistic in the survey was the fact that 49% of people who viewed a mobile ad actually made a purchase following the viewing. There are lots of other interesting statistics in this post, and a slick video that illustrates much of the data.