BREWERS UNIFORMS & LOGOS

Uniforms: 1970 - Present

1970 - 1977

1978 - 1993

1994 - 1999

2000 - Present

Logos: 1970 - Present

1970 - 1977

When baseball returned to Milwaukee for the 1970 season, the Milwaukee Sentinel proclaimed in a banner headline, "We're Big League Again." The nickname "Brewers" was chosen for the club as a tribute to Milwaukee's long association with the brewing industry, and in memory of the 1901 Milwaukee Brewers, a charter member of the American League. While the yellow "M" that adorned the caps of Manager Dave Bristol and his crew is perhaps the era's most recognized image, the original logo actually featured "Barrel Man," a figure that remains popular in Milwaukee today.

1978 - 1993

One of the most recognizable logos in sports, the Milwaukee Brewers yellow and blue mitt logo was introduced in Winter 1977 and adorned Brewers caps for the 16 greatest seasons in club history. The logo was selected among more than 2,000 entries from both professional and amateur designers in an open contest in October and November 1977. Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire, designed the logo and earned the $2,000 first prize. The logo combines the lower case letters "m" and "b", the club's initials, to form a baseball glove.

1994 - 1999

On January 15, 1994, the Brewers unveiled their first new logo and team colors since the 1978 season. In a ceremony at BrewersFest, and annual fan convention, new uniforms and accessories including the modern, yet old-fashioned logo were presented to Brewers fans. The development of the new logo began in November 1992 when the Brewers approached Major League Baseball Properties Design Services about creating a "new look" as the Brewers approached the 21st century. The finished product, which took the field for opening day 1994, incorporated the letters "m" and "b" over crossed baseball bats and a background representing a baseball diamond.

2000 - Present

With a new era on the horizon in Miller Park, the Brewers introduced fans in five cities statewide to a fresh logo and uniform style prior to the 2000 campaign. The logo was designed to capture the essence of the team's new state-of-the-art home; modern with a classic feel. An elegant script similar in style to marquees already installed on the new ballpark replaced the block lettering of the previous logo, a throwback to the era of favorites like Gantner, Molitor and Yount. The new logo also features a nod to the team's roots, with a sprig of barley representing Milwaukee's brewery tradition.