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Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of today’s General Election Day (June 8) with its latest UK campaign, ‘The Snack Election.'

The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on sale. The four donuts up for election are The Blue Donut, The Red Donut, The Green Donut and The Orange Donut. Executed in political campaign style, ‘The Snack Election’ is being held across social media and outdoor on the same day as The General Election.

Outdoor advertisement created by The Martin Agency, United Kingdom for Dunkin' Donuts, within the category: Food.