Prime Collective

Prime is a global collective of visual storytellers dedicated to describing the human experience with empathy and artistry. We work collaboratively to drive innovation and experimentation with new media and tactics for audience engagement.

We are pleased to announce that Argentinian photographer Luján Agusti has joined Prime. Agusti is a documentary photographer, visual storyteller, and National Geographic Explorer currently based in Ushuaia, Tierra del Fuego, Argentina. Her work explores Latin American culture and identity in a quest for the empowerment of her region.

Dominic Bracco II, together with Argentinian photographer Luján Agusti, photographed a story for National Geographic on the black market trade in hummingbirds sourced in Mexico. It is believed the dead birds function as a good luck love charm.

On assignment for Caritas, an aid group, Katie Orlinsky traveled to remote western Mongolia this past winter to document the harsh conditions of this year's dzud, or extremely harsh winter right on the heels of a summer drought that can kill hundreds of thousands of livestock that nomadic herders rely on. National Geographic published a story about the phenomenon and its implications.

Brendan Hoffman visited the rebel-occupied eastern Ukrainian city of Donetsk last year to meet Russell Bentley, a Texan who several years ago joined the pro-Russian side of the war - first with guns, and now as an info warrior. Read the article in Texas Monthly.

In the second Behind the Shot short film from National Geographic to feature a Prime photographer, tag along with Katie Orlinsky as she visits Rosemary Farm Sanctuary in upstate New York to photograph horses and a special donkey named Nemo. Watch it here.

"During my adolescence I dedicated myself to stealing clothes from my mother. I did it secretly because she got angry. She took great care of her clothes. I took something, I used it and put it back in its place so she would not notice it. She always did. Once I took a shirt and ruined it with a burn. I decided to hide it in the back of the closet so she would never find it. She never found it. When my mom died, all her clothes were left ownerless and without use. What she had cared for so much, finally survived her. "

Special 32-page, full-color magazine (edition 1000) which was distributed for free at Donald Trump's inauguration in January 2017 in Washington, DC. Drawn from the long-term, ongoing project The Beating of the Heart, about the small Iowa town of Webster City.

Dominic Bracco II's "Marcha Al Mar" is the first in a collaborative series between Empty Stretch & Prime Collective called "Letters from the Four Horsemen." Photographed over many months in various parts of the world, Bracco focuses on the overfishing & pollution of the world's oceans.

Brendan Hoffman will take part in this group Ukrainian-American exhibition at America House Kyiv that explores contemporary life in the USA and Ukraine through art and reveals common points of both societies, which at first glance, seem entirely different.