The Power of Large-scale Typography

“The three-dimensional space transformed the letterforms into completely unexpected shapes,” Audra Hubbell explained in an email to the Huffington Post. “The project became about finding the perfect harmonies in the formal qualities of the letter and the visual themes of the space itself.”

Audra Hubbell embarked upon this artistic endeavor for her MFA thesis, in which she explored the power of large-scale typography. By projecting gigantic, single letters onto Chicago’s buildings, streets and art installations, Hubbell illuminates how surrounding space shapes her letterforms, and how they in return shape space. It turns out, the relationship was quite amicable.