Having enough printed materials at your trade show is key to success.

October 8, 2013

Audrey Ferrante

Printed materials help increase your market share at trade shows.

There are a many things to prepare for when exhibiting at an industry trade show. One very important priority should be to have enough printed materials on hand. You’re probably thinking, why go with printed pieces when digital media is so hot?

Digital communications are fine in many situations, but printed marketing materials along with strong booth graphics are still a tried and true means of getting your word out at trade shows. Far too many organizations neglect this very important piece of the promotional pie when setting up shop at trade shows.

The list of printed materials you can distribute at trade shows is long, but so are the benefits!

Large format banners to provide exhibitors with the “WOW” factor.

Promotional handouts such as information sheets, flyers, and calendars.

Pocket folders that can be filled with all sorts of useful marketing materials.

If you want a successful show, consider some of these worthwhile printed items as well–

Awards

Badges

Certificates

Coupons

Envelopes

Event Announcements

Event Materials

Event Tickets

ID Cards

Invitations

Maps

Membership Booklets

Membership Cards

Membership Directories

Name Badges

Programs

Raffle Books

Raffle Tickets

Political Campaign Materials

Registration Materials

Save the Date Cards

Signage

Table Tents

It’s OK to think digital!

Digital communications are here to stay. So don’t shy away from using them to get more out of exhibiting at trade shows. One way you can harness digital power is by using QR codes on your printed materials. This allows visitors to quickly connect with your business digitally, at anytime, from anywhere. Another way to leverage digital power is to use digital display boards at your booth to show off products and impart additional information.

Trade show organizers also make their presence known with printed materials.

Trade show organizers also have much work to get ready for an event. They, too, must have an array of marketing and printed event materials ready and waiting for attendees. Here are just a few of the items organizers need to ensure favorable results: