International money transfer company WorldRemit has launched a new digital service within Africa, making it easier to send and receive money across the continent and as well reduce the cost of sending money across borders.

According to Ismail Ahmed, CEO and Co-founder of WorldRemit:“Just as WorldRemit has revolutionised the way people send money from developed countries, our vision is to do the same within Africa. From the frequent traveller, who works in different countries, to the small business owner buying goods abroad, our new fast service will offer the benefits of lower cost and greater convenience.”

The prohibitive charges that individuals and businesses pay to transfer money within Africa are recognised as a major obstacle to the growing regional integration promoted by the continent-wide free-trade agreement signed by 44 countries in March 2018.

The fast-growing economies of the East Africa – Kenya, Rwanda, Tanzania and Uganda – are being targeted for the roll-out of this latest innovation.

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With its transfers to Africa growing by 80% year-on-year, WorldRemit transfers more than $1.6 billion at an annualised rate to the region. The company trades in all major African currencies every day and has an extensive pan-African distribution network including bank, mobile money and cash pick-up points.