Majesco planning entry into gambling market

Zumba Fitness publisher Majesco Entertainment has established a new company to pursue online casino gaming.

GMS Entertainment will be made up of the acquisition of real-money and online gambling developers Orid Media and PariPlay.

Majesco will invest between $3.5 to $4.5 million in the new business, called GMS Entertainment Limited, depending on the new firm's future financial performance. A 50 per cent stake in the firm will also be held by the founder or Orid and PariPlay.

Majesco CEO Jesse Sutton has been named chairman of the new company, stating: "I am incredibly excited about this opportunity in the fast growing online gaming market and partnering with these talented individuals."