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Printers’
Perceptions
Flash Poll Findings: drupa & Its Impact
Robert Moran
S
eventy percent of Flexographic Technical
Association printer members that con-
firmed they sent one or more representa-
tive to drupa 2016 identified flexography
as being a force at the global exhibition. Many report-
ed their decision to attend was prompted by several
different factors.
Specifically:
• 57 percent traveled to Düsseldorf to initialize or finalize capital
equipment expenditure plans
• 57 percent went to analyze technological advancements and their
potential impact on business
• 43 percent were attracted by the global nature of the event
• 42 percent seized the opportunity to study digitalization of
packaging
• 29 percent focused on flexography and its future
• 14 percent went to begin development of a specific business
strategy
• 14 percent said they wanted to maintain a competitive edge
• 14.5 percent elected every choice as influencing their plan
Those were the findings of FLEXO Magazine’s week long flash poll,
launched immediately at the conclusion of drupa. Respondents all
said they would consider returning in 2020 or sending a colleague in
their place.
Given that drupa’s official theme was “Touch the Future,” the sample
audience was asked to identify major sub themes. The tally:
*Multiple Responses Permitted
0% 10% 20% 30% 40% 50% 60% 70% 80%
Automation
and efficiency
Digitalization of
packaging
Complementary
technologies across
print processes
Boosting production
and productivity
Packaging’s
prominent place in
the printing industry
71.5%
71%
43%
42%
14%
74 FLEXO | JULY 2016
drupa in DETAIL