Tell us your name, age, profession and what you typically wear every day (anything you’d like to share).

My name is Heidi, I'm in my thirties, and I teach foreign languages and also work as a translator. We don’t have a dress code at work so I can wear pretty much whatever I like. I’m more of a skirt or dress person, which is a bit unusual in a country where most women prefer to wear jeans or pants. I’m not into prints so a typical outfit would be a simple sheath dress, as unusual shoes as I can get away with and nail polish in atypical colours – I prefer blues and greens the most. I go running every evening so I spend a lot of time in sportswear, too.

Where do you live, and what trends are big there?

I live in southwestern Finland and at the moment we are still getting the occasional rogue snowstorm so people are still wearing their winter coats and boots. I’ve noticed people wearing brighter colours such as pink and oranges, florals and checked fabrics like gingham lately.

What is your favorite brand/designer? What do like about that brand?

I don’t know if I really have a single favorite, but probably wear Max Mara, Armani and Ralph Lauren the most. I like classic pieces I can wear for several years and these brands make a lot of timeless pieces that are worth the investment.

Which celebrity has great style?

I love almost everything that Inès de la Fressange wears. She seems to the epitome of Parisian chic. Also, Jennifer Aniston has great, understated style that lets people focus on her as a person rather than the outfits that she wears. Olivia Palermo seems to get it right more often than wrong.

How has Polyvore affected your life?

Even though I love my work, it is often very dry and academic. Polyvore gives me a chance to be a bit more creative. I don’t have any training in design or fashion so most of my sets are just trial and error. I see a piece of clothing I like and think: “Hmm. I wonder what I’d wear with that…” Plus I get to do virtual shopping via my sets so this curtails my shopping habits a bit! Looking at all the wonderful sets people create here has probably affected the way I dress even though I haven’t thought of it consciously. I’m even thinking of maybe buying something floral this spring and this is something I’d never have done earlier. And I love the community aspect; this site has given me a chance to “meet” lots of wonderful and creative people around the world.

Describe your personal sense of style.

I have a mother and a grandmother who have always been very much into fashion, and I’ve grown up with fashion magazines scattered around the house. So, apart from my quirky shoes and nail polishes, I’m into classic and simple stuff. I have several vintage design pieces that I’ve gotten from my grandmother that I love to wear. I tend to buy investment pieces rather than high street fashion or mass market retailers such as H&M, so I’m not always good at following the latest trends.

From the beginning when I started on Polyvore Helleka has been such an inspiration to me. She is a mentor to many of us. I love her classic styling and gorgeous sets. She's is the reason I tried so hard to to keep improving my style and sets. Polyvore is so fortunate to have such a postive and caring person on here for so many of us. Thank you so much for everything Heidi!!! So happy for your member spotlight today. Big hugs to you!!♥

I've seen her work, and i'm not impressed.She's a prove that here quantity is far greatly appreciated rather than quality. Plus, i don't see anything interesting in here sets, to me they're all the same. I guess people are attracted to the two tone strategy, they rather not give it a lot of thought. But when you look at it closer, and imagine it on a person,it's absurd.

Helleka is a wonderful and shining star in the Polyvore community, and I am so happy and proud of her! She's such a lovely and supportive member, and I love her work, which absolutely mirrors her above interview. She's one of the first Polyvorians I started following and interacting with, and I'm always excited to see what she creates next! Congrats to you, Helleka!

Congratulations to you dear, you have always been an inspiration and such a lovely, supportive person to everyone on Polyvore. Your sets are full of style and class, and it was great to find out some more about you!

I honestly can't believe this interview hasn't been done before! I also thought she'd been around for more than 2 years!! :) LOOOVE Heidi (Helleka)! Such a sweet person and beautiful set-maker. Great interview! Congratulations!

In my opinion Helleka is a star here on Polyvore! Her sets are the first ones I look at in the morning when I turn on my computer and I am always in awe of the beauty she creates with each and every set I see. I aspire to one day have my sets look as beautiful as hers. Not only are her sets beautiful, Helleka is also a beautiful, warm and supportive Polyvore mentor and friend. Congratulations to you my dear Heidi, I am so happy that you are today's Member Spotlight!! xoxoSherry

I am thrilled to see @helleka profiled on the Polyvore blog! She is one of the nicest, most generous and talented folks on Polyvore. And smart and stylish too. Love to you, Heidi, and super big congrats on the member spotlight!!!!!!!xoxoErika (bullygrrl)

Congrats Dearest Helleka!!!So lovely to see you in the spotlight. Your sets were the first ones that took my breath away on Polyvore. I love so many friends styles, but you are the only one who I have a special collection for: Beautiful Sets by Helleka. They are all stunning! You are a Poly rock star.xoDebbi

I love her! She has a great style and she's such an adorable person on polyvore!!She always comments my sets and i always was inspired by her work! Congrats dear and keep on the good work! many kisses, lalixie

I am so delighted that @helleka is being featured on the Polyvore Blog. She is one of the most talented designers on the site. Heidi, it is such a treat to visit your page and see what you have created... it will always be the ideal blend of classical and current, with just a touch of whimsy thrown into the mix. We joined Polyvore at just about the same time... can you believe it was only 2 years ago? Congrats for everything you have achieved in that time. Hugs, Elaine

Thrilled to see @helleka being a featured member of this blogI have been a follower of hers for some time now. Her style and fashion sence fascinates me everytime I view her sets. She is a sweet and caring woman and a true inspiration to many.Congratulations Heidi Huggs Kim

Congratulations to Mz. HellekaIm glad to see her being recognized.She is definately one of the members here on polyvore that i look up to and totally respect.Everyday when i look at her sets i see beauty,style, and class. I also luv how she makes time to like and comment not only on my sets, but other poly members sets. Thank u for what u bring everyday to polyvore.You are a inspiration to me and many many others. Keep Making those beautiful sets.

Congratulation Helleka, You are such an inspiration to everyone on Polyvore! I remember as a Polyvore beginner I was so impressed to see you commenting on my sets! You are so supportive and take your time to like and comments on others sets!, which is a great encouragement!! It is well deserved and well earned Member Spotlight dear! Good Luck and God Bless!! Thilika

This gorgeous classy lady is not just making stunning sets, but she's also a very modest, honest and dedicated to her followers! I'm amazed with the fact Helleka has time and patience to like and comment other's sets <3 sweet baby

Wonderful interview! Congrats on your spotlight my friend. I'm constantly inspired by your beautiful sets & I love how you always take the time to support other members with your lovely comments & friendship! Well done! xoxo

Congrats to you Heidi! Tis is such a well deserved recognition of your creativity and talent. You are an inspiration and such a gorgeous person. You have encouraged me so much and I'm so grateful for that. With much love, Jan xxxx

Excellent interview, helleka. Your designs are Beautiful,sophisticated and ultra classy!!!! You are a real fashion trailblazer and awesome person. I really llike your passion for design and for polyvore!!!!

It is great to get an inside look at what you love about fashion. I agree with all of the comments!!! You are super talented and an amazing person!!!Love xoxo Agatha

Helleka was one of the first people I followed when I joined Polyvore. She has such a wonderful sense of style and her sets are always beautiful. She has been very encouraging to me. So glad you put the spotlight on her!

Helleka is one of the most talented ladies on Polyvore. Her impeccable taste, love of timeless classics, and accessories, combine to make some of the most breathtaking, and flawlessly arranged sets on Polyvore. Helleka is one a a kind~a truly unique, inimitable\ style. I am proud to call her a dear friend, and a group member of Poly My World, where she so generously shares her tremendous talent with us all. Hugs and kisses! Love, Gloria (mtnglo)