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PepsiCo and Feed the Children have hosted in the Atlanta community and is part of a larger initiative between the two organizations to help feed communities in cities throughout the United States. Recipients are preselected by Open Hand Atlanta and African American Association of Georgia.

The companies provided more facts: "more than 25 percent of Atlanta residents live below the poverty line. As families begin to prepare for the holiday season and face the challenge of stretching their limited resources, worrying about where their next meals are coming from should be the last thing on their minds."