DirecTV Sells NBC Shows For 99 Cents

How much are you willing to pay for commercial-free TV? How much would you pay to watch that content through a DVR which already let’s you bypass commercials? DirecTV and NBC think you’ll pony up 99 cents a show using their new DVR, available at Best Buy and Circuit City later this month.

We’ve definitely entered an era of exerpimentation (iPod shows @ $1.99, Time Warner’s VOD) with companies trying to figure out what we want to watch, where we want to watch it, and what we’re willing to pay.

DirecTV says: NBC Universal and DIRECTV, Inc., today announced a first of its kind agreement that will give consumers access to the top programs of NBC and its cable entertainment networks, USA, SCI FI and Bravo, within hours after they air, commercial free, for just 99 cents. The programs will be available on demand through the new DIRECTV Plus interactive DVR. “The way people are consuming content is changing,” said David Zaslav, President, NBC Universal Cable. “Through this agreement with DIRECTV, consumers will be able to watch top NBC content on demand for just $0.99, when they want, without commercials. It’s a huge sea change. This deal is the first of its kind and we value DIRECTV’s partnership in rolling it out.”