Be personal. Let this be the place your employees have a face, encouraging people to ‘Like’ your page to follow their friends. It’s a small act, but it matters. Obviously, be careful as to what is posted.

Use photos. A person’s eye will be drawn to an image in a timeline before it is drawn to a status alone.

Comment on other pages’ posts and spread your name around.

LinkedIn

Build a good business profile on the landing page.

Encourage your employees to link their job descriptions and status to your company page.