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vaccination

From climate skeptics to anti-vaxxers, psychologists are studying what motivates and drives our decisions to pay attention to some facts while ignoring others.

San Antonio, Texas – Psychological researchers are working to understand the cognitive processes, ideologies, cultural demands, and conspiracy beliefs that cause smart people to resist scientific messages. Using surveys, experiments, observational studies and meta-analyses, the researchers capture an emerging theoretical frontier with an eye to making science communication efforts smarter and more effective.