You might know the "Machete" star as an actor, but this Latino has been making a name for himself as a restauranteur with his taco empire (Trejo's Tacos), Trejo's Cantina, and his taco truck. Now, he's taken things to the sweeter side and it's proving to be just as successful.

Giving the Paul Smith pink wall a run for its money when it comes to the new IG hot spot for photos.

Trejo's Coffee & Donuts made its debut on Wednesday, May 17, and it immediately SOLD OUT. The 73-year-old took to his Instagram to post a celebratory photo with a caption that read, "Opening day sells out." It seems to be a trend because for the third day in a row people have waited in a long line and his donuts have sold out before 10 am.

People really, really love donuts... and Trejo.

The hype is real and makes sense, as the donuts come with flavors like tequila-lime, abuelita hot chocolate, and nachos — yes, nachos. The cheapest donut starts at $1.75 and goes up to $4, and churros are $5. His coffee ranges from $2.75 - $5 and his non-coffee drinks like horchata and agua fresca start anywhere from $3 - $9.

Donut holes

WHAT A BEAUTIFUL SIGHT.

After searching through the Instagram #trejosdonuts hashtag, the shop's geo-location on IG, its Facebook page, and the company's personal website, we realized that we haven't seen pics of some other goodies that were noted on the website; we did look at the official IG and Twitter but it's crickets on there...for now.