Chicago Auto Show Takes Social Media to New Heights

January 17, 2013 12:00 PM

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

"The lines between what's considered traditional media versus social media these days are becoming increasingly blurred," said Jennifer Morand, senior public relations and social media manager for the Chicago Automobile Trade Association and the Chicago Auto Show. "Consumers are getting their news from both forms, and 'social media' is crossing the boundaries of becoming simply 'media.'"

This year, the Chicago Auto Show offers plenty of interactive opportunities for fans to virtually engage with the show. The 2013 campaign lineup includes:

Re-tweet To Win Twitter Sweepstakes

Beginning Jan. 21 through Feb. 1, fans can follow @ChiAutoShow to watch for a phrase they can re-tweet to win exclusive access to the Social Media Preview (also dubbed a Twitter-friendly #SMP13). The phrase will begin with, "I'm excited for the @ChiAutoShow & want to attend #SMP13 because _______" - the fan will then have to fill in the blank. The Social Media Preview (#SMP13) tickets will be distributed based on the following criteria: 0-25 re-tweets = 1 pass; 26-50 = 2 passes; 51-75 = 3 passes; 75-100 = 4 passes, etc.

#CASChat Series

To drum up excitement surrounding the show and all it has to offer, @ChiAutoShow is hosting a series of #CASChats on Twitter to touch on various features of the show.

#CASChat with @MommaCuisine - On Jan. 22 at 1 p.m., local family and food blogger @MommaCuisine will host a live Twitter #CASchat to discuss family-friendly activities at the Chicago Auto Show, road trip memories and safe driving. Random #CASChat participants have the chance to win a VIP Chicago Auto Show Family Experience - complete with early show entry, free admission tickets and more!

#CASChat with @NBCChicago - Long-term media partner NBC 5 Chicago will host the second Twitter chat in the #CASChat series on Jan. 29, again at 1 p.m. NBC 5 Chicago will investigate what's new for the 2013 show and offer a sneak peek at what fans can expect.

#CASChat with @Technori - Host of Chicago's monthly showcase of innovative startups, Technori will host the third and final #CASChat surrounding the latest advancements in the tech automotive world and will vet feedback from fans regarding their top tech picks. This chat will be hosted on Feb. 5 at 1 p.m.

"Picture This" Facebook Photo Contest

From Feb. 8-18, fans will be able to capture their Chicago Auto Show moment and upload the photo to Facebook for a chance to win a brand new camera, compliments of Abt. Fans' photos with the most shares, comments and likes will win the grand prize and also will have their photo featured as the Chicago Auto Show's Facebook cover photo for a month following the contest.

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