Wilcon takes on the digital space

Alongside its continuous move to expand stores nationwide, Wilcon Depot is also banking on the digital platform and recently launched its online store with the goal of bringing a more innovative and convenient shopping experience to customers. This feature is expected to complement existing Wilcon stores.

Wilcon Depot SEVP-COO Rosemarie B. Ong, said a digital store offers an opportunity for them to go into a new platform.

“More valued customers can now easily and more conveniently build big ideas for their homes through the expansion of our presence in the e-commerce scene. This is our way of strengthening our commitment in offering excellent customer-focused services,” Ong said.

“As e-commerce makes progress in the retail landscape, Wilcon Depot is also taking efforts to be visible to more potential customers, who have ready access to the internet. Moving towards our goal to serve our customers well, this initiative to establish our brand in the digital world will surely result to better customer engagement through the e-commerce platform,” added Wilcon Depot president and chief executive officer Lorraine Belo-Cincochan.

Wilcon shoppers can now browse product information and shop online from Wilcon’s wide range of home improvement and construction supplies by visiting shop.wilcon.com.ph.

According to Ong, the digital store will initially be applicable for stores in Metro Manila and will focus on Wilcon’s exclusive and private label brands. Consumers have the option to pick up or have their purchases delivered to their homes.

The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.