The ultimate challenge in every domain is how to influence people to “do the right thing.” In most cases, we know what alternatives we want people to choose. The most difficult challenge is how and when to direct people towards choosing the right option and turning it into a habit. This is called the last mile problem.

get people to do the right thing

emelai technology can get you there

Cognitive computing and decision making neuroscience technologies provide you the ability to understand the state of mind of people. These insights can be used to develop automated approaches to how and when to direct people to choose the right options and engender habit formation

“Economists think about what people ought to do. Psychologists watch what they actually do.“Daniel Kahneman

brain FUN FACTS

360º process & Product building blocks

Client Needs Analysis

We work with our clients to choose the most relevant algorithms and tools and to determine best practices for integrating the ML/AI Cognitive Computing platform into the client’s existing workflow

ETL

Secure and efficient tools for extracting, transforming and loading the most relevant customer data from various client sources into our system

What are you waiting for?

Cognitive Computing and Decision Making Neuroscience technologies effectively addresses the last mile problem. However, the barriers to implementing this technology are huge. Emelai can help you overcome these barriers and help you help your clients make the right choice.