Facebook Fundamentals for Real Estate Pros

Dear Real Estate Professional,

Been sitting on the fence about how to use Facebook for building your real estate network? Now is the time to dive in!

Much like our Twitter Training for Real Estate Agents, this new guide covers the fundamentals you need to know to grow your real estate business using Facebook. Dodge common pitfalls and learn the optimal settings to ensure the right mix of personal and professional with this guide.
In one compact guide you’ll learn:

The balance between “sales” and “relationship building”

What a Facebook fan page can do

The right way to connect with clients and colleagues

How to manage your privacy settings

The essentials of using notes and apps

If you’ve been putting off Facebook, don’t worry! This guide makes the first steps easy.

An excerpt from the Facebook guide for real estate agents:

“Often former clients and/or referrals from them can be your best asset in real estate. Many real estate agents use Facebook to keep tabs on former clients less obtrusively, and to stay aware of what’s going on in their lives.

Facebook is exactly the sort of place where people make announcements about big occurrences in their lives… a big promotion, a new engagement, the impending birth of a baby. These are exactly the sorts of events that precipitate real estate transactions. Being there when you’re needed can be more low-key than aggressively posting photos of your listings and giving the addresses out to all 182 of your friends and fans.”

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