PR 101 SAMPLER

This Session is Designed to Show you How to Easily and Effectively Pitch the Media. You Will Learn the Difference Between a Press Release and Targeted Story Pitch, How to Write Them, and When to Use Them. I Show You How to Pitch Magazines, Newspapers, and Trade Publications. Most Importantly, I’ll Show You How You Find Who You Need to Send it to and When.

Module #1: The Press Release and the Targeted Story Pitch

Module #2: How to Find the Media

Module #3: When to Submit to the Media

MODULE #1
THE PRESS RELEASE / TARGETED STORY PITCH

I Explain the Difference Between a Press Release and a Targeted Story Pitch, How to Write a Great Hook to “Lure” the Media into Reading More, and How to Create Newsworthy Content.

Your Companion Worksheet:

PR For Anyone™ The Press Release and the Targeted Story Pitch Worksheet

Your Value Added Bonus:

How to Pitch to Magazines, 10 Dos and Don’ts, Gay Edelman (former Family Circle senior editor)

MODULE #2
HOW TO FIND THE MEDIA

How Do You Find Out Whom You Need to Contact At a Media Outlet? I’ll Show You How to Figure Out Who the Producer of a Show is, Whom the Appropriate Magazine Editor is, and Who Writes About Your Topic.

Your Companion Worksheet:

PR For Anyone™ How to Find the Media Worksheet

Your Value Added Bonus:

List of the Top 20 Syndicated Radio Shows with contact information, Alex Carroll, Radio Publicity

MODULE #3
WHEN TO SUBMIT TO THE MEDIA

Did You Know That it Really Matters When You Submit Your Ideas to the Media? I Show You When the Right Time Is and Then How to Set Up an Annual Calendar So That You Are Effective When Pitching the Media.