We make different choices every day, some small, some big. Some, we don't even notice. When we're getting ready, we make a choice: that jacket, those trousers, stuff like that. When we're shopping, we choose one garment over others. How conscious are you of said choices? How aware of the consequences? I teamed up with Dirty Velvet for this post and I'll let you know why.

Dirty Velvet is a design collective, based in the UK, that creates graphic t-shirts and pullovers with 100% organic cotton. The main differentiator between Dirty Velvet and other brands is that they put a lot of thought behind the imagery on their pieces. It's clever, it's provoking. I like that. I've said it before and I'll say it again: fashion is a way of expressing yourself without having to speak. When the things you wear are standing up for something that you avail, then it's a small victory for you and a big one for the cause.

One of the things I like most about Dirty Velvet is their design aesthetic. The images on the t-shirts and sweatshirts not only give a message, but also look cool. That's important, because they're translating strong ideas into wearable pieces that people enjoy. They're an ethical brand. Whenever you look at a Dirty Velvet garment, think beyond and find the message at the core. Think about cat fishing, about hunger, about our society and the choices we make everyday. Incorporate that into your personal style, stand up for the things you believe in. Conquer the world.