Apple Design Awards

Join us for an unforgettable award ceremony celebrating developers and their outstanding work. The 2018 Apple Design Awards recognize state of the art iOS, macOS, watchOS, and tvOS apps that reflect excellence in design and innovation.

And this evening we've got a
great evening for you.
So, thank you for coming out and
joining us in this afternoon and
celebration of the winners that
we're going to announce, soon.

We're here to honor developers
who have done excellent work and
with technology adoption, with
innovation, making their apps
unique.
And in my role at Apple and in
my team's role at Apple we've
worked with so many of you over
the years, helping you to create
great apps.
Apps that are engaging and apps
that are compelling.

Apps that are high performance
and apps that are, honestly,
really great.

And so, it's an honor for me to
be here and to be able to lead
this award ceremony and honor
these developers, tonight.
The work that is done by you, as
the developer committee, speaks
to the heart of Apple.
And that heart is, as we all
know, creativity.

In all of its forms, we believe
that creativity has always been
humanity's greatest super power.

And when it combines with
technology great things come to
life.

Incredible things come to life.
And that's why we feel deeply
that you, as developers, are
amazingly creative.
Like a paintbrush to an artist,
chords to a composer, words to
an author, code is an even more
advanced creative tool.
Because it can really do and
create so much.
As developers, you're developing
on the canvas of the entire
world causing great new
groundbreaking apps and ideas to
take shape.

And each year new and
transformative apps are
introduced bases on those ideas.

And each time this happens you
take creativity to new levels.
For example, take a look at the
last three years of Apple Design
Award winners.
There are incredible games here.

Music creation and DJing tools.
And apps to better understand
human anatomy.

As well as everyday tools that
help you to get things done and
make a, truly make a difference
in this world.
The developers of these apps and
so many more over the years have
amazed us with their excellent
work.
Now, we all understand the
incredible hard work that goes
into the design and development
of great apps like these and
others.
We're all too familiar with the
long nights, long hours,
technical hurdles, design
challenges, and honestly, often,
a really hard to find bugs.

But that's why we're here
tonight.
To honor and celebrate that hard
work.
Today's winners set a new
benchmark in creativity and they
demonstrate the mark of
brilliance that makes something
truly great.

Okay. We've got something to do
here, tonight, which is to give
out a bunch of awards.

And we're going to do that in a
very large room.
So, if you hear your name
called, if you hear your app's
name called, you need to make it
up here fast.

Because we want to move this
along and it's a big room.
There are two sets of stairs
here on either side of me.
So, just head towards me, you'll
find a set of stairs, you'll
make it onto the stage, and
we'll move on from there.
So, let's get started.

Identifying the audience for
your app and developing
something that's perfectly
suited for them and their needs
is really important.
The developer of our first
winner today built an app that's
perfectly tuned for children and
the way that they learn.

Join me in congratulating
Bandimal by Yatatoy.
All right.
So, Bandimal is a fun and
intuitive music composer app.

It lets kids explore music and
be the maestro of their own
animal band.

And the key to this app is its
focus on creativity.
There are no rules, no notes, no
chords, no scores.
Let's take a look.
Andrea.

Thanks, John.
Let's dive right in.
I'll tap on the plus here to
start a new composition.
And the music gets started right
away,
which we should hear, soon.
There we go.
But we're going to need to add
some notes.
The app has this adorable cast
of animal characters.

Each one makes a different
sound.
I'm going to swipe through them
till I find one that I like,
which I guess, I'm going to go
with this buffalo, here.

I'll tap down here with my
finger to add some notes.
And you can see each note comes
with its own special dance move.
Now, I'm going to speed up the
tempo by turning this dial.

And, maybe, after I do that I
decide I want to give my buffalo
a nice rest every other beat.

There we go.
Now, I need a nice lead singer
to complement my buffalo bass,
so I'm going to tap here, swipe
through my options.
There we go.

This chicken looks like she'll
be a star.
Tap down here.

And I'm going to speed up her
tempo to match my buffalo bass.
And, maybe, I'll do a call and
response type thing so they can
interact with each other.
Now, I need one more animal to
spice things up.
So, I'm going to tap here.
I happen to know there's a
particularly funky jellyfish
here.
So, let's give this one a go.

Now, let's listen.
Sounds good.

So, as kids create these
compositions they're building
their sense of rhythm and
musicality, very playfully and
naturally, without need for any
prior musical knowledge.

And the beauty of the app is any
combination of notes is going to
sound good, because it's all
playing in pentatonic scale.
So, there's always a feeling of
success.

Let's check out this percussion
section, up here.
So, I'm going to add some high
hat there.
Layer in some snare drum and
some more percussion, here.

And lastly, my bass drum.
All of these sounds, percussion
and animals, were recorded in
the studio using real
instruments to get the music and
natural sounds.

I can even add a sound effect by
tapping on these mountains.
That's going to give my chicken
an echo.
So, let's check out this
reverberating chicken.

So, you can see there's all
sorts of fun to be had with
sound in this app.
And it's a great way for kids to
get creative with music and feel
their ear and their intuition
for the rhythms and sounds that
they like to hear together.

The Yatatoy team of three spent
two years developing this app
using Swift, Sprite Kit, and
Core Audio.
They were working remotely
between Helsinki and Vienna.

And they were doing this in the
afterhours from their day jobs.
It's all culminated in an app
that's really magical.
So, congratulations.
Thanks, Andrea.
That's Bandimal.
All right.

Next up in an app developed by a
team of two biologists; a
physicist, and a chemist.

Both are long time Indie Mac
developers and one of them is,
actually, a four-time Apple
Design Award winner.
These guys teamed up to develop
our next app, which is Agenda by
Momenta B.V. out of the
Netherlands.
So, Agenda takes a clever new
approach to note taking on the
Mac and now, on iOS, as well.

By combining notes, calendars,
and tasks in unique ways and
with really powerful
relationships.
And as well, it's got a great
clean design.

And we'd like to show it to you,
now.
So, I'm going to hand it over to
Chris.
Agenda is a simple and fresh
way to keep yourself organized.

It combines a To-Do list and a
note taking app with a
delightful calendar integration.

Let me show you what I mean.
We start out with On the Agenda.
This is a task manager like
experience.
I can quickly see my highest
priority items and what I need
to do with all my prior notes
attached.
I can mark things off as I
complete them.
So, now that we're done with
Keynote, let's get that off.

And State of the Union.
Actually, in the midst of a
house renovation, so I need to
remember to call the contractor.
It's super convenient to see all
my prior notes attached before I
make that phone call.
What makes this app really great
is its integration with
Calendar.
So, on the right-hand side here,
you can see all my Calendar
events.
There's a HealthKit lab tomorrow
and I need to remember to note
down a couple of questions.
So, we'll do that together.
So, I bring in this note.

You can see it brings in all the
details from Calendar.
So, the event details, the
location, the attendees.
So, I can focus on creating the
note.

So, as I create this note, you
can see the app supports
markdown.

It also supports tagging, which
is really nice.
So, I'm going to tag this as a
HealthKit related note.
As I'm making this note, I
realize a colleague and I had a
meeting a couple weeks back,
where we brainstormed some
HealthKit related questions.

So, I'm going to swing over to
Calendar and find that meeting.
This meeting with John.

Agenda provides this link in the
Calendar in my, so as I click on
this it clicks me right back
into this meeting with John.
And here are the questions that
I wanted.

So, you can imagine after using
this for a couple weeks, you end
up with this really great
integration with Calendar and
Agenda.
And it keeps you super
organized.
Lastly, because I know I'm going
to be doing a lot of HealthKit
talking this week, I'm going to
search for all my HealthKit
related events.

And I can save this as an
overview.
And what this does, it creates
this nice little pocket here,
where everything HealthKit
related is in one spot.

Super convenient.
The entire app is created in
Swift and it leverages iCloud,
so it syncs across all of my
devices.
Agenda is not simply a place to
store text.
Rather, a tool that gently
reinforces great note taking
habits.
Agenda is, also, available on
iOS and makes a great addition
to your productivity arsenal.
Thank you.
Congratulations.

Thanks, Chris.
Great apps always leave a strong
impression, and then reinforce
it again and again, every time
that we use them.

With amazing visuals, excellent
onboarding, a relaxing
soundtrack, and great gameplay,
join me in welcoming Alto's
Odyssey as your next winner.
This is an app that we fell in
love with, just like we did with
its predecessor.

Snowman and Team Alto have done
an incredible job of taking what
people love from Alto's
Adventure and improving on it in
every way for Odyssey.
And I'd like to ask my
colleagues, Adrienne and Jordan,
to show it to us, now.
Thanks, John.

Alto's Odyssey is an endless
sandboarding game, where you
ride through sunswept dunes,
perform midair stunts, all while
completing fun challenges and
unlocking new characters.

So, my colleague Adrienne will
be joining us for the demo,
today.

So, let's get started.
The first thing that we loved
about Alto's Odyssey was that it
provides the user with
contextual clues and elegantly
pauses the game, so the player
learns by playing.
So, here she's getting taught
how to perform a wall ride,
which is a new feature in the
game.
There are no carousels that
she's swiping through.
It's just her and the game.
We, also, love that it maintains
that same simple control scheme
for Alto's Adventure but ramps
up the difficulty with new
challenges.
Control-wise, all Adrienne is
doing is tapping to jump, and
then tapping and holding to
perform some epic flips.
Now, Alto's Odyssey is a real
feast for the senses.
Visually, there's so much to
look at in this game.

There is elements in the
foreground, in the background
like hot air balloons, sand
coming off the back of the
board.
But each level has such a
striking color palette to it
that we fell in love with.
That same attention to detail,
also, carries over into the
audio, as well.
So, actually, let's take a
listen to that, right now.
Ah. Again, we love this.

And you can, actually, listen to
it, too, because it's available
on iTunes and Apple Music.

We, also, fell in love with how
it uses the haptic engine on our
devices.

So, Adrienne is getting a slight
vibration on the iPhone when
she's, when she's landing a
jump, performing a wall ride, or
even, bouncing off of hot air
balloons in the game.

It, also, maintains a super
smooth 60 frames per second on
every device, including previous
generation devices.
In large part, thanks to Metal 2
and Unity.

And it even maintains that same
simple control scheme across
iPhone, iPad, and Apple TV.

So, Alto's Odyssey is localized
into an incredible 20 languages,
has over 2,000 4.5-star ratings
since launching just over four
months, ago.
And is available only on the
iPhone, iPad, and Apple TV.
So, again, congratulations to
the team.

And back to you, John.
Great going, guys.
So, great.
Now, talking about localization,
localizing your app so that it's
available to people around the
world in their language of
choice is really important.

And it's something that we talk
about a lot, here at Apple.
And we encourage you to do.

But making an app that helps
people converse with others
whose language they don't speak
is a big deal.
Our next winner is an app that's
been downloaded more than 80
million times.
Join me in congratulating
iTranslate Converse, by
iTranslate.
So, founded in 2009, iTranslate
is an Austrian company based in
the city of Graz, famous for
being the birthplace of Arnold
Schwarzenegger.
But it's now, also, famous for
being the birthplace of this
app.
What sets this app apart is its
support for 38 languages and its
simple UI that enables everyday
conversations between people.
Let's take a look at how this
works.
Paulo, Carol.
Thank you, John.

iTranslate Converse is available
only on iOS and was completely
developed using Swift.

Thanks to its straightforward
design and intuitive user
interface the app is super easy
to use.
All you need to do is swipe up
and then, pick two out of the 38
languages available.
Ah, German.
What would Arnold say to you,
today?
[German language] Ich komme
wieder.

I'll be back.
But for the purpose of this
demo, we're going to pick
Chinese Mandarin.
Now, as you can see, the whole
screen of the app turns into a
tappable area.
But the developer went one step
further by implementing 3D touch
and haptic feedback.
So, you can use the app without
even looking at the screen.

Now, let's imaging I have just
landed in Beijing and I'm
meeting my colleague, Carol.

[ Foreign Language ]
Thank you and have fun at the
Developers Conference.
Back to you, John.
Good night.

Well done.
That's awesome.

That's an app that can break
down barriers and help us build
meaningful relationships with
people we, with whom we don't
speak their language.
Now, when we judge apps for the
Apple Design Awards we're
looking for apps that are
incredibly well designed, that
are innovative, and they're
optimized for our devices.
Next up is as wonderful
puzzle-adventure platformer for
iPhone, iPad, and Apple TV
that's all of these things and
more.
Please, join me in
congratulating INSIDE by
Playdead.
Developed by Playdead in
Copenhagen, INSIDE is a
beautiful and frightening
adventure game with almost
10,000 4.5-star reviews on the
App Store.
Unbelievable.

And to show it to you, now, I'd
like to ask Mark and Adrienne.
Thanks, John.

INSIDE is an eerie adventure
filled with intrigue and danger.
You play as an unnamed boy as he
struggled through a dystopian
world.
By solving puzzles, you uncover
an alarming environment of
lifeless bodies and their
violent controllers.

But buried under this dark
premise is a brilliantly
designed game.

A worthy successor to Playdead's
first game, Limbo, INSIDE also
uses a monochromatic palette,
which places your focus solely
on the details of the
environment and the animation.

Check it out as he actually
pulls and struggles to get these
boards off the wall.

So, cool.
INSIDE's chilling soundtrack
reinforces its sinister
atmosphere.
Playdead's audio designers,
actually, used a contact
microphone on a human skull to
create many of the sound effects
that you hear in the game.

Using Unity, Metal, and a custom
temporal reprojection filter,
Playdead's crafted this
distinctly surreal environment
and console quality graphics.
They actually fully support HDR
on both the iPhone 10 and the
iPad.
So, that makes dark scenes like
this seem really crisp and
clear.
Now, light plays an important
role on INSIDE, and roving
spotlights are, often, your
enemies.

But, in this case, Adrienne has
to, actually, turn the lights on
in order to power that elevator
at the end of the hallway.
The shadows cast by the
spotlights provide some respite,
but you're never safe for long.
iCloud, actually, allows you to
save your progress across
devices, so you can pick back up
where you left off, whether
you're playing on the iPad,
iPhone, or on Apple TV.
Now, I don't want to spoil too
much of the game for you, but
there's one more scene I want to
show.
And fair warning; it's a little
intense.
Let's check it out.
[ Heavy Breathing And Running
Footsteps ]
[ Splashing Sounds ]
[ Running Footsteps ]
[ Eerie Sounds ]
[ Running Footsteps ]
[ Gunshots ]
[ Dogs Barking In Distance ]
[ Dogs Barking Closer ]
[ Splash ]
INSIDE is a beautifully designed
and brilliant adventure game and
a worthy winner of an Apple
Design Award.
Congratulations.
Well done.

Well done.
Such a great game.

Now, you know when you have a
favorite movie or a favorite
book you just want to watch or
read, again and again?
Next up is an app that's like
that.

But you get to play the main
character and experience the
world through her eyes.

Our next winner is Florence by
Mountains.
So, Florence is a beautiful
cinematic story in which you get
to experience the impact of
decisions and emotions of adult
life and first love.
Let's take a look.

Lauren.
Thanks, John.
I really enjoy playing Florence,
because it is just so compelling
and approachable.
And it's really personal,
because you hold the story of
Florence in your hand and use
really familiar controls to
play.
Through beautiful illustrations,
soundtracks, and haptics, you
experience life as Florence.
In this scene it's all about
adult life.

And this game helps you realize
that we're all just trying to
get through our day, to get back
to the things that we really
care about.
Another part of adult life, as
well; getting calls from Mom.
And this part of the game was
just too real for me.

It's like, ''Hi, Mom.
No, I don't need any help
finding a boyfriend.

And yes, work is going just
fine.''
So, with the help of TC, who's
doing a great job demoing today,
we're going to take a look at
another scene.

Florence has a custom composed
soundtrack and it's incredible.
Music plays a huge part
throughout the entire
experience.
And this is when you hear music
and you decide to tap the notes
to follow it.
And you know how music can make
you feel, how it can just lift
you up.
Well, it also can lead to a
really great story.
Through beautiful fades,
transitions, and soundtrack,
this plays just like a great
movie.
And the camera holds on moments
that mean just a little bit
more.
And this well-designed subtlety,
well, it makes you want to be
more present in your own life
and in your own relationships.

So, how does it turn out with
this other character?
Well, you're just going to have
to play the game to find out.
There's a reason why people have
a first love story.

Because, it's powerful,
emotional, and it has an impact.
And if you haven't experienced
it yet, well, this game is a
wonderful preview to the real,
honest, heart racing, and heart
wrenching roller coaster that is
first love.
So, go for it.

Play the game of first love.
It's an incredible unforgettable
ride.

Congratulations, Florence.
Thanks, Lauren.

State of the art apps support
the latest devices, the latest
OS's, an integrate with our
latest technologies.
Our next winner is a state of
the art and beautifully crafted
smart calculator app called
Calzy from India.

So, this is Raja.
Calzy was created in an effort
to rethink the conventional
calculator.
It's an incredibly customizable
really well-designed app.
And it uses a ton of iOS
technologies.

It's available for iPhone, iPad,
Apple Watch, Messages, and even
as a Today widget.

I'd like to ask my colleague,
Tyler, to show it to you, now.
Thanks, John.

Calzy has a fantastic formula
for innovation, combining great
design with the clever use of
iOS technologies.
Let's have a look.
There's Calzy, sweet as pi.

As you can see, right there,
it's got a simple yet elegant
layout.

And have a look at this, great
minds think alike.
So, Calzy does everything you'd
expect a calculator to do.
This single screen app is packed
with features revealed by using
3D Touch and haptic feedback for
these sliding menus.
Perfect for singlehanded use.

And if that single hand happens
to be your left hand the
keyboard is fully adjustable.

You can have different keyboard
layouts for the main app, as
well as the widget and the
iMessage's app for maximal
flexibility.
The standard layout, as you see
here.
Calzy, also, of course, supports
the scientific layout, no
rotation necessary.
Now, I'm not really a math
person, so these are all just
kind of Greek to me.
But speaking of science, I was
recently reading an article.

At least, John smiled at that.
I was recently reading an
article about a very ambitious
effort to quantify the weight of
all the biomass on earth.
And so, I went to the study and
I grabbed some of the numbers
and I put them here in Calzy's
Bookmarks function, which is a
really handy way to store
information.
Here, we can see this is the sum
of the biomass of all the taxa
on the earth.
And it's rendered in gigatons of
carbon, of course.
Anyway, the Bookmark stores both
the expression and the value.

So, if we find a new form of
life I can always update the
expression.

And then, the values themselves
can, actually, be stored up here
in the memory area at the top of
the screen, waiting patiently
for me to drag them into another
calculation.

So, you're probably wondering,
or at least I know in am, what's
the prevalence of bacteria
versus people on the earth.
So, we go back in here to the
Bookmark.

I know you were wondering it.
And you take a look, here, the
weight of all bacteria on earth
is 70 gigatons.
I'm going to put that in there.
And then, we're going to divide
that by the weight of all the
people on the earth, which is a
paltry .06 gigatons.

Now, if you notice that you've
made a mistake, all you have to
do is go into the expression, 3D
Touch on the operator, put the
correct one in.
And this way, you can see that
the weight of tall bacteria is
about 1,200 times greater than
the weight of all people.

There's a lot more great things
Calzy can do that we don't have
a whole lot of time for.

But it's got support for things
like Handoff and iCloud Sync,
even Face ID, Touch ID
protection for the bookmarks,
Drag and Drop.
Whole bunch of great things.

Go ahead and check it out in the
App Store.
But before we go, a quick note
about the inspirational story of
the developer behind it.
Gentleman from a small village
in India working as a visual
effects artist who decided he
wanted to harness his creativity
in a different way.
So, he taught himself Swift, as
you do.

And within just a few months,
was creating great iPhone apps,
including Calzy.

Congratulations, Raja.
All right.
All right.
Great games are memorable.
They're unique.

They're artistic.
They're filled with personality.
And they have great performance.

Our next winner has all those
characteristics.
Join me in congratulating Frost
by Kunabi Brothers.
Let's go right here.

This is, actually, Kunabi
Brothers' second time on stage,
because another game of theirs,
called Blek, won an Apple Design
Award in 2014.

They've now returned with a
beautiful and calming freeform
puzzle game that offers a deeply
immersive space where players
can interact with and experience
the natural phenomenon of
swarms.
You've got to see this.
Mike Stern.

Thanks, John.
So, swarming behavior has
inspired scientists and artists
through the ages.
And now, it's inspired a really
gorgeous and inventive game.

Right from the level selection
screen we can see this number
one is comprised of tiny little
light creatures swarming about.
And as we switch between levels
we can see them scatter and
reform giving us a preview of
what's to come.
Now, when we get into the game
we see this stream of blue
creatures enter the gameboard.
And our objective, here, is to
help these little guys find
their way back to their home
planets.

Now, Frost was designed for
Touch and it really shows.
Interactions are so simple and
intuitive and natural.
And just behold how graceful and
beautiful the swarm is, just
with a little bit of
interaction.
It's really pretty.

Now, it seems here that the
objective it to try to take some
of the blue creatures to one
planet and some to the other.
So, to start over I simply tap
anywhere on the screen.

And using multitouch I can draw
two paths to each planet.
Now, when those yellow rings
fill, that's when I know how
many creatures each planet has
to hold.

Little bit more.
And once it fills all the way,
this really beautiful animation
plays to let me know that the
level is complete.
And on iPhone, they use haptics
to punctuate that animation and
other special moments.
Now, every level in Frost is a
work of art.
But I want to skip ahead here to
a more advanced level and go
from number 4 to number 24.
Now, as we progress through the
game we're introduced to new
creative challenges along the
way.
But also, new species with
different types of swarming
behaviors.
So, on this level we have yellow
creatures and blue and red.
And it seems, here, that my
objective is to help the yellow
creatures get to the yellow
planet.
So, I just make a beeline from
one place to another, but
they're not responding.
Blue ones don't really do
anything, either.
Maybe, if I bring the red ones
over here it'll do something.

Oh, we can see those blue
creatures really scattered.
Now, what I want to do is just
pause here, for a second, and
just kind of enjoy this moment
that Frost creates for us.

The mood that it sets is so
ethereal, it's so soothing and
so tranquil.

Watching these creatures move
around is really mesmerizing and
kind of hypnotic.

A lot of players will, actually,
just kind of stop and enjoy this
experience and experiment and
observe how the creatures
respond to touch, and really
soak it in.

But, not me.
I like winning.
So, I'm going to try to get the
red creatures to move around,
pick up the blue creatures who
might give a lift to the yellow
creatures.
And help them find their way
home.

It's a crazy enough plan that I
think it just might work.
Now, Frost offers hours and
hours of gameplay.
And the sheer beauty of watching
thousands of individually
animating creatures move around
your iPhone or iPad is really
breathtaking.

Now, in order to power this real
time simulation, they needed
Metal on iOS.

It's the only consumer mobile
device which has the
computational power needed to
render these complex
programmatic animations.
But the thing that I love most
about Frost is how anyone can
play this game, regardless of
their age or where they live or
what language they speak.
It can be a delightful, calming,
and engaging experience.

This is a really beautiful game.
Congratulations.
Thanks, Mike.
You had most of us mesmerized,
there.

All right.
Earlier, I spoke of code and
creativity, which when combined
with technology can produce
these transformative results.
Our next winner is an app that
is disrupting and uniquely
changing things, how things are
done.

Congratulations to Triton
Sponge.
So, the developer here, Gauss,
is reinventing surgical care
using machine learning and
computer vision on iOS.
And you've got to see this to
believe it.

So, let's take a look.
Here's Chris and Divia from our
Health Team to show you how it
works.
We love when teams tackle
huge problems in unique ways.

Especially, in healthcare.
Today, many clinicians have no
idea how to estimate how much
blood patients are losing in
procedures.
As a result, a lot of clinical
decisions are made based on
guesstimation, which can lead to
all sorts of complications.

Gauss Surgical is solving this
problem using an iPad, machine
learning, and computer vision.

Before we show you a demo, I'd
like to introduce you to Chris
and the tools we'll be using.

We have an iPad Pro with an IR
sensor, and some surgical
sponges that are used in
operating rooms to soak up
blood.
Now, for the purposes of this
demo, we're going to mimic some
fake blood by using some red
food coloring.

But if you start to feel queasy,
at all, please avert your eyes
for just a moment.

Gauss' app is super simple to
use.
All you have to do is hold up a
sponge in front of the camera.
From there, Gauss uses Core ML
to detect the sponge using the
camera and IR sensor.
They've then developed some
custom machine learning
algorithms to analyze the red
spots of blood and, actually,
calculate blood loss.

It's amazing.
Gauss' app is FDA approved and
HIPAA compliant.

But now, let's see if it's hippo
compliant.
As you can imagine.

As you can imagine, it's
incredibly important in an
operating room to make sure you
don't accidentally double count
a sponge.
So, if Chris hold up the hippo
sponge one more time, even if in
a different orientation, Gauss'
app is able to detect that it's
a duplicate and, actually, alert
Chris
to the duplication.

That is amazing.
Gauss' app is being used in
hospitals all across the country
in labor and delivery use cases.
And we couldn't be more excited
about their work.

Congrats to the entire Gauss
Team.
Awesome.
Well done, guys.
That's pretty cool.
And our final award for this
evening goes to a brilliantly
executed platformer.
It's got a ton of personality,
has great performance, a fun
soundtrack, and it's super
addictive.
And it took four years to make.

Join me in celebrating our final
winner, Oddmar by Mobge.
Oddmar was developed by a team,
a small team of four, two of
whom are here, at a university
in Turkey, which goes to show
that great games don't always
come from the places that you
would expect.
We've had a blast with this game
and we think you will, too.

We'd like to show it to you,
now.
Begum.

Thank you, John.
Oddmar is a gorgeous
action-adventure platformer that
is beautiful, charming, and
humorous.
Let us introduce you to Oddmar
and our not so successful Viking
hero on the journey to prove
himself worthy of Valhalla.

Adrienne.
The onboarding is smooth and
the controls are easy to use
gesture controls.
Simply, swipe left and right
with your left hand to move, and
up and down with your right hand
to jump.
Oddmar with its 24 handcrafted
artistic levels in a Norse
mythology storyline is full of
secrets and challenges.

As you travel through the
adventures of Oddmar, from
magical forests to treacherous
mines, beautifully animated
comic style cuts scenes between
the levels will help you find
your way to Valhalla.
The game really shines with its
visual elements, with beautiful
scenic multiplane landscapes,
lighting, and animation that
almost brings it to life.

Oddmar, our Viking hero, is so
brilliantly animated that it
puts a smile on your face,
whether he's jumping on
mushrooms, running through the
rivers, or as he's simply
waiting for you to play.
New game mechanics and controls
are introduced for the player at
every level.
And as the players progress
through the levels, unique
dangers and boss fights
challenges the players in new
and fun ways.

The game really does a fantastic
job of bringing excitement with
every new character, control,
and level, while introducing
these at a pace that allows the
players to master it.

The soundtrack influenced by the
traditional Swedish folk music
really gives the game its Nordic
Viking setting at every level.
It was recorded at a studio in a
small village deep in the
forests of southern Sweden.
So, every aspect of the game,
from level design to story to
music was made with great
effort, dedication to detail,
and craft.

As visually stunning as it is
with the level of detail and
artwork, Oddmar calls for a
larger screenplay and we think
you will love it on iPad Pro.
It supports the use of game
controllers, allows you to play
and sync on multiple devices by
saving on iCloud.

Oddmar benefits from using Metal
to create this visually stunning
and fluid gameplay experience.

It uses only [inaudible]
resources to reduce the initial
time to load by letting players
download the levels in the
background and has fun, colorful
image stickers to share with
your friends.
Oddmar is localized into 12
languages and is only available
on iPhone and iPad.
Well done to the Oddmar Team.
Forward, Valhalla!
Back to you, John.
Well done.
So, that's Oddmar.
So, these are our ten winners.
Five incredible apps, five
incredible games.
Now, each winner receives the
coveted Apple Design Award
trophy, which they've all been
handed and are walking away
with, right now.

This trophy is a solid piece of
aluminum that lights up when
touched.

So, the Apple logo on top lights
up just like the top of your
laptop.

It's very cool and it's a
must-have.
It's definitely something to
collect and something to be
super proud of.
Winners today, also, receive a
prize package that includes
almost one of everything that we
make in its best configuration.

So, a 5K iMac Pro, a 15-inch
MacBook Pro, a 256 GB iPhone 10,
a 512 GB iPad Pro with Apple
Pencil, a 4K Apple TV, an Apple
Watch Series 3, and a set of
AirPods.

Not a bad haul.
Not a bad haul.

So, congratulations to all of
our winners, tonight.
And for the great work that
they've done in the past year or
years, in some cases.
These ten apps set new standards
for innovation, design,
brilliance, execution,
performance, creativity,
craftsmanship, optimization,
technology integration, and so
much more.

I want to thank you for joining
us, today.
It's been a long day, but we
appreciate your attendance.
This is a special moment for all
of our winners.

But it's, also, a special moment
for you, their peers, and for
our entire development
community, many of whom are
watching right now on the live
stream.

So, thanks for joining us,
tonight.
We're excited to see what you'll
create, what you will create
next year inspired by these
winners.

Check out their apps.
See what they've done.
Learn from them.

They've done an incredible job.
As well as being inspired by all
of the new things that we
announced, today.
Thanks for coming.
Good night.

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