New York Times adds sharing tool — The New York Times unveiled a new service today that allows readers to quickly post stories that they find on the newspaper's Web site to Digg, Facebook and Newsvine. — It marks the first time that the country's third-largest newspaper has added …

New York Times Surrenders To Social News — The New York Times has decided to let users post stories directly from their site to Digg, Facebook, and Newsvine. As of Monday, the paper will embed links to all three sites to most of their online stories. — The new link will not be embedded …

Scan and search a five-day-long "River" of headlines — Today I'm introducing, for each site, a page offering an extended reverse-chronological listing of posts that attain headline status. Techmeme River, memeorandum River, WeSmirch River, and Ballbug River each include about five days of headlines.

YouTube Adds a Layer of Filtering to Be a Little Nicer — When the video-sharing site YouTube.com was sold to Google, many of its users worried that corporate ownership would restrict the content of its videos. But now one of YouTube's corporate partners is changing the ways that users comment on those videos instead.

Times Sq. Ads Spread Via Tourists' Cameras — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens. — But recently they have discovered that down on the ground …

Exclusive: Google's Click Fraud Rate is Less than 2% — Back in November, Google's business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud at Google was "on average is in the single digits, quarter over quarter." I recently sat down with Ghosemajumder …

Understanding Mobile 2.0 — Written by Rudy De Waele of m-trends.org and edited by Richard MacManus. This kicks off a mini-series of posts on the topic of Mobile 2.0, which we will explore on R/WW this week. — On the eve of Le Web 3 in Paris - and one month after the Web 2.0 Summit concluded …

Sales of iPods and iTunes Not Much in Sync — Apple's ubiquitous iPod and its iTunes music store were intended to be a kind of perpetual motion machine, with iPods helping to sell iTunes and iTunes helping to sell iPods. — Although both are successful, the relationship may not have worked out exactly as expected.

I'm Joining Splashcast — I've been offered and have decided to accept a full time position as Director of Content at a pre-launch Portland startup called Splashcast. Splashcast is a multimedia platform that I believe is going to change the web in some important ways. TechCrunch broke the news.

Socialtext Unplugged — Today at Le Web 3 in Paris we launched Socialtext Unplugged, the offline wiki. On my way here, I used it by clicking on the Unplug icon, downloading a collection of wiki pages, got on a plane and edited them offline. Landed, connected and synched up changes.

You Can't Beat YouTube Without the Users — The latest buzz circulating through Web forums has a group of media companies teaming up to develop a YouTube killer. PaidContent.org has a nice wrap-up of the developing rumor here. — "The theory is that if you were to aggregate enough exclusive content …