This Morning presenter Phillip Schofield told a mother struggling to provide for her family that the show would pay off her crippling debts.

The mother, identified as Jo, called then ITV show yesterday (July 14) to ask how she could make the summer special for her daughter even though the family owed more than a £1,000 in rent.

Jo tearfully explained that she constantly worried about how to meet her family’s basic needs, The Mirror reported.

She added she had learned the true scale of her debts right before her daughter’s 11th birthday and felt incredibly guilty that she could not take her on a holiday this summer.

Phil and his co-presenter Holly Willoughby listened as Jo said: "I really want to be able to do stuff with her but at the moment I'm just affording to feed her [and pay for] gas and electric and to support us as a family, never mind any of the added extras that an 11-year-old girl wants."