Netflix plans to increase prices by up to 25% for new subscribers

If getting unlimited streaming for $7.99 per month sounds like a deal that’s too good to be true, that’s probably because it is. The Wall Street Journal reports that Netlfix plans to raise its prices by between $1 to $2 a month for new subscribers, which would represent an increase of as much as 25% from current prices. The Journal says that current subscribers will keep their rates “for a generous time period,” but they too might have to pay higher prices in the future as well. News of future price increases came as part of Netflix’s Q1 2014 earnings report, where the company said it added 4 million new streaming subscribers and posted earnings of $0.86 per share on revenues of $1.27 billion.