How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team• Innovate to grow a mature business• Develop higher growth, higher margin businesses • Create new customers and new markets • Revitalize a business model• Reach outside your own business and tap into the abundant brainpower and creativity of the world • Integrate innovation into the mainstream of your managerial decision making • Manage risk• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

Download and start listening now!

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Listener Opinions

Sanji | 11/3/2013

" Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach "

Ks Pillai | 2/22/2013

" Ram Charan Classic, interesting in sights "

Amanda | 12/19/2012

" Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands. "

Hisham Alamoudi | 9/13/2012

" Charam and Lafely are two of the best in Innivation and execution "

Barbara Brien | 7/5/2012

" I bought this book while in grad school because it was quoted in one of the texts I was assigned. The quote was great, but I found the book not as engaging. I ended up never finishing the book, and while I still own it and could finish it someday, I doubt I will. "

Holly Green | 7/1/2012

" Enjoyed the stories from Lafley and the telling of the P&G journey. There are some good points and tips to take away for any organization. "

Eric Morgan | 3/8/2012

" Great insight into how innovation can be baked into a business. "

Peter | 12/31/2011

" Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading. "

ØºØ³Ø§Ù† | 7/4/2011

" A very unique subject that describes innovation from ideas to real products. "

Allison | 6/1/2011

" so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description "

Amanda | 3/11/2011

" Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands.
"

Allison | 1/28/2009

" so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description
"

Paul | 1/5/2009

" Amazing what can be done with a billiondollar R&D budget!
Dows provide good insight into the best CPG company of all time.
"

Peter | 9/26/2008

" Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading.
"

Sanji | 7/1/2008

" Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach
"

Other Titles by A. G. Lafley:

About the Author

A. G. Lafley is the chairman and CEO of P&G, which
is consistently recognized as one of the most admired companies in the world
and a great developer of business leaders. He was named CEO of the year in 2006
by Chief Executive magazine and
serves on the boards of GE and Dell. His first opportunity to manage a business
came when he was in the Navy and in charge of retail and services businesses
for ten thousand Navy and Marine Corps people and their families. After the
Navy he went to Harvard Business School, and then joined P&G following
graduation. He started as a brand assistant for Joy in 1977 and was appointed
CEO in June of 2000.

About the Narrator

Marc Cashman, Earphones Award–winning narrator, was named one of the “Best Voices of the Year” by AudioFile magazine. His voice can be heard on radio, television, film, and video games. He also instructs voice actors through his classes, The Cashman Cache of Voice-Acting Techniques, in Los Angeles.

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