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December 06, 2012

Synergy

“Synergy” is perhaps one of the most overused buzz words of the last several decades and has fallen into disrepute because of its ubiquity.

But synergy is still an important concept today more than ever.

For example, there is increasing interest in instructor-led programs such as boot camp, CrossFit, group personal training and training centric clubs. However, most conventional clubs don’t have the space or expertise to compete with these programs and, at best, resort to boot camp or CrossFit “classes”…which are not the same thing.

The result is that consumers have to make an either/or decision.

However, clubs that offer their own boot camp are ideally positioned to move their members up the expertise curve, get them socialized, and increase their exercise self-efficacy and eventually transition them into the health club… ideal for beginners.

Boot camp graduates are perfect candidates for health clubs.

Similarly, health club members that want something a bit different or a bit of a boost can benefit enormously from a stint in boot camp…if you don’t offer it they’ve got a decision to make.

There are tremendous synergies to be exploited with health clubs and boot camps…ignore them at your own risk. Check out what these guys are doing http://www.basictrainingbundy.com/