Today we’re facing weird times as a package of GMO onions can sell in the market with the words “organic” on them, all because advertisers and marketers find tricky ways to sneak through loopholes in the system. One way we often see such labels like “100% beef” when really it’s a lie is because the companies selling these things just have to claim that these tags are part of the name of their product. For example, you wouldn’t be surprised to see “grass fed beef” under a big brand name because, even if the cows have been fed nothing but carrots, marketers can call their product whatever they want as long as it’s done in a certain way. This tricks many consumers into thinking they’re eating what they’re not. Perhaps in the long-run this may have a positive placebo effect on their health, but we can’t deny the results would be better anyways if what they were actually eating was natural.

Now this kind of talk may sound weird coming from an American digital ad script writer, and it’s supposed to. So don’t get me wrong. I am all for capitalism and big business but we don’t have to lie to our customers in order to dominate the market. Besides, doing things the right way is more challenging and fun. It creates real competition. Using sneaky methods may be useful in the short run but in this modern age your machinations are bound to leak on the internet at some point and that’s why it’s best to stop lying in advertisements and product packaging before the laws change. Soon all the crazy extreme-left students in universities today will be controlling our country’s politics and and us old timers are just along for the trip. So, hey, do the right thing, pal! Even if you’re a marketer generating business for a client you can go about it in a responsible way so that clients know what they’re getting.

Thank you for visiting on this gloomy Monday and I hope you have a great week!

The authors of this blog at American Digital Ad Scripts has a cool story to tell. Over the Holidays we went to Victoria BC as a team to visit some friends and family as well as make some business proposals. If you don’t know, and we don’t blame if you if you don’t, Victoria is a small city in British Columbia, a province on the West Coast of Canada.

Our team split apart for most of the trip as we each had different things to do. I was mainly there to visit my old best friend from high school. He’s kind of a funny tale. He went to the University of Victoria for six years taking history courses but now he’s a window cleaner. He was kind of busy with work while I was there, but I couldn’t complain because I was able to stay at his house and play on his PS4 while he was away. I hadn’t played video games in nearly a decade and so the new graphics on the PS4 blew my mind. It was also nice to take some time off stressful work without feeling bad about it, for I had been working my face off all year with minimal relaxation.

When my friend wasn’t out cleaning and washing windows across Victoria BC with his squeegee, we were hanging out back like we used to do in high school. We enjoyed Canadian beer, Canadian sports and all things Canadian. I learned a lot about the subtle differences in culture compared to American culture. For instance, traffic there is a lot more polite and even when you cut somebody off they wave hello at you. I never thought this could have been true until I saw it for myself. Another difference is in work ethic. I always thought I was strange for working so hard compared to my lazy, over-weight American neighbors. But while I was in Victoria BC, Canada, I realized I don’t work hard enough. There were so many nice, rich houses and fancy cars my neck was nearly breaking from all the turning it had to do. My friend is a perfect example of how hard people work there. He loves providing window cleaning Victoria BC services for the company he works for, not only because he loves and respects his employer but he cleans windows for a lot of rich people and often gets ridiculous tips and bonuses. I never would of thought a window cleaning company could hustle so hard, and I learned a lot and gained a lot of respect for Canadian work ethic. My friend even worked on Christmas Eve! He’s crazy!

If it wasn’t for his craziness, I wouldn’t have had this story to share with my friends when I came back home to USA. No one believed me when I said people in Victoria, even window washers, work harder than most people in USA, but they will when some of them come out with me this year in 2019. They want to see it for themselves. Only a tourist can truly see how Victoria is an academic, professional city as most of the people I talked to there said out loud that Victoria was for old farts and boring golfers. Maybe they were partly right, but also wrong in a lot of ways. I got nothing but love for Victoria BC and my window cleaning friend’s hard work habits.

So if you’re ever looking for a place to retreat yet also get inspiration and see what hard work really looks like, consider Victoria. For Christmas my friend and I went further north up Vancouver Island. The nature there is wonderful and I highly recommend it for tourists. Anyways, just wanted to share all that because many friends were wondering how my trip went. My team came back with stories of their own and they have nothing but good things to say about Victoria BC, too.

Maybe you were walking down the road one day and saw a soda pop ad in the corner of your eye. Without knowing it two days later you were asked what kind of pop you wanted and you chose the one nestled in your subconscious mind. Advertisements across America are an influence not to be reckoned with. If you want to get an idea of what advertisements have subconsciously been doing to your life, keep reading.

Here at American Digital Ad Scripts, we love talking about how a beautiful ad written elegantly can be a solution to a massive problem and a positive thing for this world. But we also know how advertisements used for selfish gain can cause much negative disturbance in our thinking and choice making. This is why we made this blog, to bring people into the understanding of why ads are being misused but also why they are still a good thing we should not get rid of.

To understand this further, let’s draw three realistic scenarios to the mind and examine them.

Scenario #1.

You just got pulled over for drinking and driving. Now you’re sitting in a drunk tank with bored cops on graveyard shift listening to the radio outside the prison bars. Without being able to help it, you’re listening to a song you dislike because it doesn’t match your style. Then you hear a song you love. After hearing your favorite song come on, you get excited. Then an ad plays saying that the rights to play your favorite song on this radio station was sponsored by a local grocery store. This grocery store just happens to be a little further out of the way from the one you usually go to but have been disappointed with price-wise lately. In the ad you hear about a month-long sale on all products. What are the chanced you’ll be going there when you need to go grocery shopping next?

Scenario #2.

You just stepped out of the shower and you don’t like the new shampoo your aunt gave you for Christmas. The TV is on in the living room as you walk through the kitchen toward your bedroom with your towels on. On the TV, as it briefly passes your sight, you see an ad presenting a kind of shampoo you used to always use before it ran out. When you run out of that other shampoo you don’t like, which one do you think you’ll buy next? The advertised one you used to always use or will you risk experimenting with another one you might not like?

Scenario #3.

You just got dropped off at work by your spouse and you notice your company has a new banner above its doorway that wasn’t there before. This ad on the canopy looks impressive to you, and you’re almost proud to know you work here because of it. For years without really articulating it to yourself you’ve always been afraid to show people where you work because it looked like a shabby place. Now with this impressive banner ad the place looks more professional. When you drive past it in two weeks, you point out to your friend that that’s where you work, whereas three weeks ago you would not have done that.

These are the subtle ways in which advertisements affect your life. Knowing what they do to us gives us power over them. I never look at an ad without realizing it’s trying to trick me, persuade me or change my behavior. Don’t let it do so if you don’t want it to.

This falls into the biggest question of all: Is writing online literature? It’s no wonder why this question can be asked, because the classical definition of what literature means is quite clear.

Literature is written works, or published books and writings. This has nothing to say about “typed” material or books only “published” online. Despite this ambiguity, the pros at American Ad Scripts, specialists in writing elegant ads that can be compared artistically to poetry and prose, would like to argue that, yes, an online advertisement is literature. In ways, an advertisement can have just as big as an impact on mankind as a best selling book or a five star movie script. Ads, however, impact us in our subconscious more so than blatant writing analyzed in our frontal lobes.

However, with this claim out of the way, let us not forget that there is a finer definition of literature that ads do not fall into. No one in 200 years from now is going to show a 21st-C advertisement to their literature class and say, “Now this is a true piece of art we can all learn from.” Literature in it’s elitist sense is a work of elegant writing that deserves to be passed down through generations. Since ads are considered derogatory, they do not receive the kind of praise that prose and poetry do. Though we may argue that ads are good for mankind and should not be derogatory, we still understand that ads are not as capable at telling stories as book are. A book can be riddled with hidden meaning that may never get deciphered completely whereas a short ad you skim across may only be able to make some fine points about life.

To conclude with a satisfactory answer, yes, online ads, or online writings in general, are literature, but not in the elitist sense, and for a good reason.