Introducing, Be Cycle, a customization project where twelve great names in fashion and design modify and decorate twelve Peugeot fixed gears for auction. The proceeds will benefit ACT Responsible, a non profit dedicated to promoting environmental and social causes.

As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.

The designers are as follows: Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Karim Bonnet, François Duris, Marithé et François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, Swarovski by On aura tout vu, Kenzo Takada. You can read more details at One Heart Channel, and if you speak French, check out the making of videos. See a complete photo gallery here. [via Teagan Tall]