My first bite flavor impression is very reminiscent of "Cinnamon Toast Crunch" cereal, with chocolate on it!
As I ate more, it had a distinct "rice cake" feeling, only not nearly so dry as your typical rice cakes.
Kind of addicting, was hard to put the bag down! Tasty. So much for the bag being "5 servings". LOL
One minus, which isn't the product's fault, is that with the current hot weather, the chocolate on the chips was sort of melty, so they arrived with chocolate sides stuck together. The only singles were ones that didn't get enough coating to adhere to another chip. Those uneven coatings however, are enough to drop one star for negligent quality control.
Still very worth the eating.