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Senior Named Finalist for American Advertising Federation program

Heather West MFA '13
December 02, 2010

When nominating a student for the American Advertising Federation (AAF) Most Promising Minority Students program, Emerson Marketing Communication Executive-in-Residence Doug Quintal says he looks at: the students track record (both within the college and, specifically, his/her contribution to departmental excellence); and the student's commitment, dedication, leadership, insight, and perspective within the context of the AAF competition classes MK 401 and MK 404.

The Most Promising Minority Students program recognizes the achievements of advertising students nationwide and provides opportunities to network with industry professionals. Quintal nominated Marketing Communication student Maiya Kinoshita ’11, who has become a finalist in the program.

“Maiya has demonstrated considerable insight and leadership throughout this process. She has been an absolute pleasure to have in the classroom and in my estimation embodies the award's criteria.”

–Emerson Marketing Communication Executive-in-Residence Doug Quintal

Among Kinoshita’s accomplishments at Emerson are several internships, including her work as an account member for Emerson alumna Morgan First’s company, The Second Glass. She is an active member of EmComm (the student–run marketing company) and Emerson’s Entrepreneurship program (E3), which develops student marketing ideas into business opportunities.

Kinoshita’s most recent venture seeks to fuse e-commerce websites with design elements from Japanese culture, so that Japanese vendors can reach a broader audience. “Not everything in Japan is about anime and sushi,” she said. Her website will introduce buyers to new types of products.

Quintal and Kinoshita will travel to New York City for the Most Promising Minority Students program, which takes place February 1–3, 2011. The main events will include the Building Bridges for Our Future Awards Luncheon, which will be held at the New York Athletic Club.

At Emerson, students put their classroom knowledge into practice through internships, student-run marketing groups, and competitions. Students gain experience in communication theory, market research, analytical skills, and social media to serve corporate and nonprofit organizations in today’s competitive economy.