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WHO WE ARE

iStrategy is a creative agency that builds online and oﬄine movements that engage communities through innovative marketing, experimental uses of social media, and civic innovation programs of all kinds. Our products enable brands to create real-time social data visualizations, and incentivize crowds to spread word of mouth on the web and in person. We’re a team of strategists, designers, developers and producers capable of building everything from websites, to animated ﬁlms, to massive multi-day festivals. Through select client engagements and internal projects we pursue our mission to build creative and innovative communities that can change cities and the world.

Adjacent to the Volkswagen HQ in Wolfsburg, Germany, a lives a mecca for auto enthusiasts, known as the “Autostadt” -- featuring a customer pickup center, pavilions showcasing VW, Audi, Skoda, Seat, Bentley, Buggati, & Lamborghini, amazing museums with treasures such as original Model T's and the millionth Mini, and even huge obstacle courses for oﬀ-roading adventures in the Taureg or Tiguan. Already well-known for their innovative and intricate exhibits, they wanted to create an experience that allowed visitors to interact with the social web -- to provide a glimpse of how the proliferation of social media now aﬀects everything from Autostadt, Volkswagen, and even how we perceive the concept of transportation on a global scale. We helped them do just that, by building the “Socialsphere”, which opened to the public on June 1st, 2011, and features 22” touchscreens that allow visitors to interact with giant 15’ x 15’ displays -- pulling from Twitter, Flickr, Foursquare, and Facebook -- all powered by a custom data management system for easy moderation and

interactive social data applications for VW

Read about the “Ford Tweeting Cake” we created here.

PLAY

In October 2010 the Mid-Atlantic’s very ﬁrst Pinkberry frozen yogurt store opened in Fairfax Corner, VA. With the help of 2 George Mason University sororities serving as brand ambassadors, we hide 3,500 branded ping pong balls within a 5 mile radius of the store. The balls were coded with a unique number, “did you win?” messaging and a link to the Facebook event page. Nearly 800 ping pong ball codes were redeemed in person - an epic celebration ensued with 1,000+ people cueing for free Pinkberry and a chance to win prizes. Pinkberry describes this opening as one of the two best store openings nationwide.

10,000,000+ social media impressions

On May 1, Sweetgreen threw their second annual Sweetlife Festival - but in year two they hired us to take it from 1,500 attendees to 15,000 with The Strokes as headliners. We provided their branding, web design, marketing and social experience design. Here are the results: 250,000+ visits to http://www.sweetlifefestival.com, 2,000+ Facebook likes (+61% increase), over 9,000 #sweetlife tweets, and 2,000+ photos taken by fans.

As an on-site social activation at the Sweetlife Festival we created an iSpy game using the Color app. Throughout the day we sent out iSpy questions to game players by writing on message boards in the iSpy tent at the festival and snapping a photo of the message into the Color feed. Here’s how we promoted the game and our results:

• We created a microsite and ﬂiers to get the word out about our game before May 1st • We branded two massive parachutes for festival goers to play around with • 200 people took more than 1,000 photos on May 1st using Color • Thats twice as many photos as were taken at the Royal Wedding!

GEICO hired us to build iheartcavemen.com - a fake dating site for women to meet their cavemen matches. Men were able to morph themselves into cavemen, and women could see what their cave-baby oﬀspring would look like. User-morphs and cave-baby proﬁles were widgetized and distributable to 90+ social networks.

For GEICO we built a ﬂash app that morphed you into a caveman and then spread proﬁles via widgets

The city of Washington, DC hired iStrategyLabs to create a new way of engaging citizen technologists. We came up with Apps for Democracy - a mashup contest that provides prizes for technology innovation. We are in our second year with this program, and it has been replicated by Finland, Belgium, Australia, NYC, SF, the Army and more.