Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. We also offer four off-the-shelf segmentation systems including PRIZM5, Canada’s authoritative consumer segmentation system.

Mobile Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. Quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles. Mobile analytics can help you keep tabs on the competition and bring a new advantage to the site selection process.

Psychographic

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.

Behavioural

Develop more engaging media and marketing strategies by factoring in the behaviours and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment.

Location

Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.

Consumer Lists

Work from the best contact lists in Canada. Our customer contact databases will help you identify prospects to contact by telephone or direct mail, update customer records, establish relationships with new customers to your area and target new homeowners for products and services.

Business

Ensure your data assets focused on businesses are accurate, accessible and configured to deliver value. From auditing, structuring and cleaning your existing data to enhancing your business contact lists, we make sure your data assets are of the highest quality to ensure your marketing efforts have the greatest impact.

Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.