Welcome to UCD2018 Conference the idea for this unique two-day conference, just like many great ideas, was conceived in a pub when three of the organisers commented on the lack of collaboration of like-minded groups, the lack of quality local speakers being seen and the prohibitive cost of attending conferences in general. That night in the pub we decided to put together UCD2012 as a platform for exploring the many disciplines that have User Centred Design as their foundation and focus on UK based speakers (but not exclusively) who are the best in their field.