Adidas imitates Deutsche Telekom

By Susan Westemeyer Adidas is following in the footsteps of Deutsche Telekom and is immediately...

By Susan Westemeyer

Adidas is following in the footsteps of Deutsche Telekom and is immediately ending its sponsorship of the former Team T-Mobile. The German sporting goods manufacturer had announced earlier this month that it would not renew its contract, which was to expire the end of the 2008.

A company representative told the dpa that "as of now it would no longer appear as the team's supplier."

Two other major sponsors, Giant (bike manufacturer) and Audi (auto) are considering their engagements with the cycling team.