Two Partners Find
An Unlikely Niche

By

Timothy Aeppel

Updated Jan. 15, 1998 11:59 p.m. ET

H ERE'S A NOVEL tactic for entrepreneurs: Find a healthy industry and look for the scutwork no one else wants to do. That's how Bob Williams and Dave Ogborne launched a booming little global business, catering to a small segment of the airlines industry.

The two men are founders of Air Excellence International -- a company here on the outskirts of Pittsburgh in Oakdale, Pa., that renovates the interior walls of commercial...