Since late 2015, Pure Flix had its own theatrical distribution arm.[17] In late 2016, Pure Flix announced a homeschooling curriculum for families with home-schooled children[18] and decided to allow their users to delete words such as "hell" and "damn" from their programming.[19] The company has teamed up with the National Hispanic Christian Leadership Conference to supply further opportunities for Hispanic actors to improve the media representation of the Hispanic community.[20][21]

In 2016, Pure Flix announced that it has struck a long-term multi-year distribution deal with Universal PicturesHome Entertainment, which would officially manage the home media releases of every Pure Flix-produced film, starting with Woodlawn.[22]

On March 27th, 2018, a short compilation documentary about Pure Flix and it's co-founder, David A.R. White, was released on Filmmaker Magazine by Anthony Simon. It was titled, Pure Flix and Chill: The David A.R. White Story.

Their film God's Not Dead was 2014's highest grossing independent film[23] and one of the most successful independent faith-based films of all time despite negative criticism.[24] In 2016, God's Not Dead 2 grossed over $1.4 million in Brazil[25] and was considered by Vox to be "moderately commercially successful".[26] A third God's Not Dead film was announced,[27] and released on March 30, 2018. The Christian band Newsboys appear in and provide music for the first two films in the series.[28] Legalities related to the Johnson Amendment were referenced in the second film.[29][30]

Pure Flix owns a subsidiary known as Quality Flix.[45] Quality Flix works with international films, in contrast to Pure Flix, which is primarily focused on distribution of films within the United States.[46]

^Faughnder, Ryan (11 April 2014). "Can 'God's Not Dead' relive its early success this weekend?". Box Office. The Los Angeles Times. Archived from the original on 17 April 2014. Retrieved 17 April 2014. The indie film about a college student who debates his atheist professor about the existence of God has grossed about $35 million in ticket sales so far, making it one of the biggest surprises of the year, with little sign of stopping as it enters its fourth weekend in theaters.