We provide current information, publicity, and marketing to benefit the entire college district and community.

Administrative Unit Outcomes

These programs areas are on a regular cycle of review, during which
outcomes are updated and revised.

Media, faculty, staff, and students will have access to
reliable and accurate information about what's going on at the
college.

Potential CCSF students will get the information
they need to learn about the service and instructional opportunities
available at CCSF and be able to register effectively.

Potential and current students attempting registration will have
the information they need to direct their educational success.

The entire CCSF community, including the surrounding community,
will learn about ongoing events and activities in which they can
participate.

Assessment Process

General process currently followed:

A sampling of methods for gathering data on our outcomes
include such things as:

Interviews with external media
representatives (sample questions: Do they feel they have
sufficient access to the CCSF spokesperson? Are they getting the
information in a timely manner? Are they getting information in
the method they prefer? What improvements can be made?)

Interviews with constituency group leaders and key personnel
in select areas of the college that are most impacted by ongoing
efforts (such as Academic Senate Executive Council leaders, the
Directors of Admissions & Records).

Focus
groups

Employee surveys

Website hits (Google
Analytics)

Future consideration: inclusion of "how
did you hear about us?" in registration process

Gathered data are reviewed by Director and staff, analyzed,
summarized, and studied for areas of improvement with the help of
the Institutional Development units and where appropriate faculty,
staff, and students. Results shared through Program Review, as well
as with external groups such as advertisers who help us reach our
target audiences.

Improvements are implemented in as
timely and effective a manner as possible. These improvements are
then re-evaluated in the next assessment cycle to ensure they are
working and we are continuing to meet our goals.