Description

From clicks to conversions to sales, the email metrics you report on and use to fuel future campaigns must be tied to the overall performance goals of your business for maximum efficiency, success and results. Attend this session to learn from "the masters of metrics" and learn how you can define a metric-driven strategy, execute and measure your true success.

- The Cross Fit Creative
- Integrating Email into Your Multi-Channel Marketing Strategy
- Deliverability and Compliance: What You Need to Know and Do To Succeed Today
- Focus on Data: Taking Action and Automation

SAVE 20% when you enter EEC20

EEC Forum is part of the Connected Marketing Week, August 15-19 at the Moscone West in San Francisco. www.connectedmarketingweek.com