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Monday, May 23, 2011

Capital Buzz: Feld Entertainment gets a new PR firm

By Thomas Heath, Published: May 22

from: The Washington Post

Tysons Corner-based Feld Entertainment — think Ringling Bros. and Barnum & Bailey Circus — has signed well-known New York City public relations firm Rubenstein Communications to help promote Feld’s worldwide brands.“Rubenstein has a long and distinguished history of working with leading brands,” said Feld spokesman Stephen Payne. “We reviewed proposals from a number of very qualified firms and at the conclusion, it was clear Rubenstein was the best fit for our business.”Feld Entertainment Chairman Kenneth Feld has expanded his entertainment portfolio in recent years with the purchase of Feld Motor Sports, which includes Monster Jam, Nuclear Cowboyz and Supercross.Feld, whose shows also include Disney on Ice and Disney Live, is also expanding the company’s presence in Mexico and South America, adding to the 5,000-plus shows it puts on in 70 countries every year.Rubenstein, whose clients range from the New York Yankees to the Metropolitan Opera, replaces Hill & Knowlton, whose contract with Feld expired a year ago.“We are thrilled,” said Amy Jacobs, Rubenstein Communications senior vice president. “There was great chemistry between two family businesses.”