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Eleven was founded in 1999 with three creative directors but has never had a CCO. The agency's CEO, Courtney Buechert, told Ad Age the time was right now to hire someone who could "own the creative product" and serve in "a new role that's scaling along with us."

Most recently, Mr. McKay was overseeing the creative department at the Omnicom Group's BBDO San Francisco, a post for which he was brought in by BBDO North America Chairman-Chief Creative Officer David Lubars in late 2010. Before that he spent time at Saatchi & Saatchi and was responsible for the agency's popular "Swagger Wagon" campaign for Toyota. He also was a creative director at Omnicom's Goodby Silverstein & Partners.

Mr. McKay said the move is a sign that after working at larger network agencies, he's ready to "try something different." "BBDO was absolutely amazing, but this was an opportunity to be a partner at a smaller shop that's been growing steadily," Mr. McKay said. "It's more nimble...and you do have a lot of freedom to go after what you want [in terms of new business.] With a network there's a lot of conflicts so it can be tough when it comes to pitching."