It’s nothing we haven’t seen before — A+ Instagram photos featuring Instagram personalities, advertising fashion deals that can be found on the site. But, they are bucking one major trend with the new initiative — they’ve actually started up a Facebook page in the midst of #DeleteFacebook!

The pictures look great, but it’s going to take a lot for eBay to be taken seriously in fashion. They’ve been trying for years to shed the image of being that site you go to to buy a super cheap used smartphone or a replacement part for an ancient video game console, but they cornered that market so effectively that it’s hard to think of them as a fashion destination.

The eBay Fashion Instagram account has only been around for a month, and we’d imagine that around 8,000 followers isn’t where they want to be. Even if fast fashion isn’t quite on its way to going extinct yet, it’s going to be hard to get traction going against the always on-trend world of Instagram, especially when those trends are championing fair treatment of workers and the environment!