Numbers / stats

Mix up types of stat (eg 353 residents...; 86% of participants...; 3/4 of local companies...)

Quotes

These do not necessarily need a separate section; can be dropped in to break up longer sections

Stakeholders; partners; media; dignitaries; celebrities

May benefit from a picture if it shows quotee as a real person, for example

Link to story / blog, if available on another page

Reports

Think about whether you can summarise the best points from any relevant reports, or present the reports in a web-friendly way. If you have an impact report, consider what content, including graphics, you can use from that.

1 in 8 women in the UK will be diagnosed with breast cancer in their lifetime. In partnership with Breast Cancer UK we want to raise £90,000 to fund an innovative research project that will help us to prevent the disease in more people in the future.

We rely on our amazing fundraisers to raise funds in their community to fund our ground-breaking and innovative animal free research. Our fundraising groups across the UK are the perfect place to share fundraising and volunteering ideas, network with other supporters in your area, organise fundraising events and meet up. Find a group near you.

The ARC, at the Blizard Institute QMUL, will provide a unique environment for scientists to work together to develop human-based models of skin, breast and prostate cancer, replacing mouse models. It also aims to inspire the next generation of scientists through education about animal free research.

In 2015, the number of animals used for the first time in procedures for scientific purposes was 4.07 million (4,069,349). The number of procedures that were conducted on animals is slightly higher at 4.14 million (4,142,631). These numbers, over the past few years have remained fairly similar with both the number of animals used and the number of procedures conducted hovering around the 4 million mark consistently.

With your help, we can free animals from laboratories for good.Our work is funded entirely by your generous support. Your donation helps to fund some of the most advanced and successful human-related techniques in many areas of medical research including cancer, Alzheimer's, asthma, heart and liver disease.

The use of animals in experimentation and testing in the UK is regulated under the Animals (Scientific Procedures) Act 1986, known as ASPA. This Act states the legal provisions that have been created for the protection of animals used for experimental or other scientific purposes.