The website for America’s premier off-road racing series, the GNCC, was badly in need of a design & user experience overhaul. Impulse Studios worked closely with Racer Productions to re-envision the way users accessed information, & to re-design the interface for an increasingly mobile user base.

Enhanced for Mobile

Using responsive design & server side components we were able to tailor the user experience to the wide array of devices used to access the site. In creating a great experience for mobile, we not only needed to re-evaluate the design based on screen size, but also the types of interactions that come along with touch devices.

Reability

Balancing advertising within the user experience can be a challenge. The new GNCC Racing website features large, beautiful typography creating a world-class reading experience on all devices, with carefully placed ads meant to be prominent while not disrupting the reading experience.

Improving Race Information

GNCC users rely heavily on the website for series race information. An improved system for managing event information allows users to quickly get to information they require such as, interactive track & location maps, weekend schedules, & surrounding area information.