Bismarck Lepe, Co-Founder of Ooyala, Talks About the New 4oD iPad App

Newsdesk28 Jun 2011

Channel 4 used our Ooyala Everywhere solution for the 4oD iPad
app. Ooyala Everywhere is a suite of technologies and services
which allow customers to stream content to a wide range of devices
- mobile, connected TV, tablets - with HD quality that's optimised
for each output. It also has a built-in payment engine, which can
be used for pay-per-view and subscription business models.

The way Channel 4 leveraged this product was to work with Nice
Agency for the front-end experience while we managed all of the
back-end workflow of ingesting, transcoding, DRM and delivering the
content out to devices. Ooyala Analytics was then embedded in their
player in order to provide detailed feedback on viewership.

One of the benefits of Ooyala Everywhere is that it cuts down on
the time to market for these apps. The 4oD app took only 2
man months for the development and build phase. Our Client Services
Group worked closely with Channel 4 and Nice Agency to develop the
necessary best practices that would increase the pace of
development.

This was the first time we've done a project with Channel 4 but
in the UK we also work with the Telegraph Media Group, News
International, Arsenal Football Club and we'll be announcing many
more in the near future.

The UK is a really important market for us and of the many apps
we've created we're very proud of the way the 4oD app turned
out.