Netflix just got better. One of the main complaints that Jamie has about Netflix is that he will go on to watch something when the kids are in bed and the feed is filled with My Little Pony, Phinneus and Ferb, random cartoons from our childhood – and so, so many other animated shows that Olivia has chosen to watch during her sixty minutes of daily television time.

“The large share of the personalization is dependent upon the behaviour in the last 30 days so rather quickly we’ll resolve toward learning you again,”

Now, in a matter of seconds you can create profiles for family members. She’s learned to identify her name so when she logs on to Netflix using the PS3, she can click on her icon and be greeted with her shows. The new profiles start off fresh, kid-movie free.

I like the idea of the profiles, because despite the fact that you log on to Netflix and choose Netflix or Netflix Kids, the non-kids version is still filled with cartoons and random things.