The beguiling little British magazine Optology has already caught our eye with their second issue. Featuring cover models Simon Sabbah and Sylvester Ulv Henriksen, the magazine looks and feels like a catalog from the early 20th century. The magazine’s title, an archaic word referring to the study of sight is an interesting summation of the slim and beautifully printed issue. Models.com has a preview of the 2 cover stories below.

As fashion increasingly embraces the Internet, the relaunch of French online magazine 160g, comes at the perfect time. 160g’s new creative and fashion director Benjamin Armand tells us: “My goal for the magazine is to use more video and gif images for the fashion story… Photos are still more important but almost all our fashion stories will have a little video clip/gif. I also want to have a full gif story in each issue.” Inspired by Japanese fashion and culture, this issue (which focuses mainly on men’s fashion this season) features quite an impressive lineup of male model talent, from Harry Goodwins to Fernando Cabral to hot cover face Sylvester Ulv Henriksen. The two covers are shot by Emmanuel Giraud, just one of the many talented up and coming photographers featured throughout the magazine.

Preview the Fall/Winter 13-14 issue below and see the full issue online next week.

Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!

The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.

Raf Simons
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.

The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.

The always avant garde men’s style bible Man About Town is out with a new issue and the dreamy new story inside by Paolo Roversi doesn’t disappoint. Roversi, one of the remaining masters of romantic imagery combined with Katy England‘s terrific styling on unique new face Simon Sabbah make this editorial a serene treat for the eyes.