I sent 30btc to the bitcoin faucet. Now you can increase the bitcoin handout

Wrong topic.

Not really. If you doing an advertising campaign and direct people to the faucet directly the first thing they experience with bitcoins is the ability to try it out. That has to be a great selling point.

As a next advertising wave, we could think about a different target group: People who want to preserve some of their savings in the current economic turbulence.

Can you advertise on google keywords / websites that are viewed by those people? Potential keywords could be * savings* safe investments* protecting capital* protecting wealth,etc.

Selling line could be:Protect your wealthSave(or invest) in BITCOINS

It is important that the landing page is then NOT bitcoin.org (because this is to "techy"), but a different site that best enables those people to i) get information about bitcoins and ii) to easily invest at least small funds into bitcoins as a start.