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4/14/2015 6:00AM

Jerry Seib: Clinton’s Non-Traditional Campaign Strategy

As Hillary Clinton hits the campaign trail for the 2016 presidential race, her name recognition will present her opportunities and obstacles that other candidates won't face. WSJ’s Jerry Seib explains. Photo: AP

This transcript has been automatically generated and may not be 100% accurate.

... no inkling campaign is often running into some ways this is the upside down campaign she's announces she's done Iran obviously for the Democratic presidential nomination in twenty sixteen we all knew that was coming ... she's gonna do some things that are different from what other candidates have to do ... but conversations and have to think they're all really about some the things other candidates have to prove early in their races for example ... she does not have to prove that she can fill a ballroom with screaming supporters we know she can do that she doesn't have to show ... she can raise a million dollars in a day we know she can do that ... she doesn't have to establish her foreign policy credentials she was Secretary of State for four years so we know that's established ... says the story the name ID says virtually one hundred percent name identity everybody in the country knows who she is ... so those things which most candidates have to worry about are sort of off the boards for her what she does have to worry about or two things ... that other people don't have to worry about she has to show that she's concerned about average people ... to counter the criticism that she's been in an exalted political life for so long she's lost touch with average people ... and she has to show that she can connect one-on-one with voters and wait presidential candidates at least in the early stages ... are expected to in Iowa New Hampshire particular but in other early primary states so ... this is an interesting campaign and a quite differ one in the sense that ... the challenges she faces are quite different from the ones other candidates face ... that some of the challenges they face Suzan have to worry about all ...