Invaluable training for archive sector professionals

By: Faye Alexander

What is the 'ASSET project'

The aim of the ASSET project is to provide archive sector professionals with useful business skills to enable them to develop their archives, monetise their digital content, manage their digital assets through correct, new, innovative and exciting ways. While aiming to contribute to achieving the BFI Film Forever strategic priority Unlocking the UK's Film Heritage.

We've had a blast

The ASSET project started off with Module 1 in October 2015, with 12 very strong, varied participants and was taught by Pam Fisher former R&D Manager for BAFTA and Media Institute (UCL) covering all things Digital Asset Management. After a very heavy day of learning, we took our delegates onto the roof top of one of London's famous hotels to to debrief on their days learning, network with each other, make new contacts and see the stunning panoramic views.

Module 2 was also excellent, this was delivered by Sue Malden, Chair of FOCAL International and covered everything archiving, which included key archiving and digital archiving principles. Over lunch breaks and coffee stops the course participants also got the chance to talk and discuss their learnings and how they may implement some of the discussions to their current positions. With this module being just before Christmas, we took the opportunity to conduct our networking evening and debrief on the days learning, by going off to Jamie Oliver's for one of his famous festive feasts at the end of day one!

Our third module was on Intellectual Property Rights for Moving Image Archives and taught by the fantastic Karen Ghai, BBC's Business Affairs Manager (Legal). Karen created a jam-packed, two-day module filling every second with presentations, discussions, interactive workshops, group sessions and much more! The delegates really enjoyed working in teams, solving copyright scenarios and taking part in quizzes! Karen joined us in the evening for a stunning 3 course meal at Benugo, BFI Southbank where delegates discussed all things legal over dinner!

Module 4 starts today and is taught by Dominic Dare! Yes, that's right we have managed to pin down an international businessman who works between LA and London and runs his own very successful company LOLA clips. We can't wait to hear how Dominic has created his clips business, the economics behind it and hear how he uses his business experience first hand to educate our group of attendees. We will be joined by Dominic for Greek food in Covent Garden on Monday evening and we'll finalise any questions on budgets, marketing and economics there!

We're taking registrations for Module 5

Module 5 takes place on 9-10 March and we'll be talking about Monetising Digital Content. This module will cover:

business models for archive exploitation

identifying opportunities arising from digital archives

innovative commercial uses for archive material, chargeable outlets and uses and give case studies and examples of success and failure.

Excellent feedback

For all of our modules to date, we have obtained very detailed feedback documents done anonymously by each and every delegate on each module. The feedback has been absolutely outstanding for each module, with almost 100% of our delegates saying they will take back insight to their workplace and be implementing their new found knowledge.

Our training doesn't stop there!

Each ASSET delegate will have access to an online learning platform where they will be able to see videos of their presenters, go over handouts and PowerPoint presentations, and keep in touch with each other.

Presenters can also get in touch with us at KES International, should in the future they come across anything they feel would be useful for their group of trainees to know! For more information about Module 5 or if you have any other questions, click here to contact KES International.