It was all about the venue, that's what motivated us. The space was empty and available in a lovey neighborhood in Maadi. We instantly had the vision to create a new fashion destination. So we didn’t have the concept and then look for a space.

Chanel, the iconic haute couture house, founded by Gabrielle “Coco” Chanel in 1913, came to embody its founder’s philosophy, taste, and style, and set a distinctive and influential tone for women’s fashion.

He turned the way things were done upside down. But he pushed too far, and they pushed him out. He spent years in the wilderness. They asked him to come back. This time, the rebellion was refined, polished, perfected. It made billions, not millions. The world applauded.