Each year, the industry spends more than $400 per customer on special promotions, coupons, mailers and other direct marketing efforts to make sure current smokers don't kick their addictions.

Now, companies are pushing expensive and unregulated e-cigarettes. What's more, e-cigarettes are offered in a variety of flavors that young children and teens could find especially appealing, like cherry, grape, vanilla and strawberry.

The health effects of e-cigarettes are still unknown. Medical associations and regulatory bodies are concerned that e-cigarettes are nothing more than a "gateway" to a nicotine addiction.