Sears, Kmart launch movie-download service

January 4, 2011

NOVATO, Calif. - Sears Holdings has launched a new online movie download service, Alphaline Entertainment (http://alphaline.roxionow.com), which enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray disc. The service is being provided through Sonic Solutions RoxioNow platform.

“Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences,” said Karen Austin, president consumer electronics for Sears and Kmart. “We’ll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics.”

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