"I want Vista to be a better OS than it's been promoted to be, but at the same time, I also want OS X to finally receive the public adoption that it deserves. Now is the time for Apple to creatively promote its Macintosh platform with OS X. This is the critical hour, and if Apple is able to take advantage of the uneasy feeling that many have towards Vista, then they could attract an untold amount of new users."

I think the real reason that Apple won't go into the whitebox market is for fear of a confrontation with Microsoft. If only they'd had the long term business sense to let everyone clone the platform some years back.