Broadband company in national spotlight

technology: KC's lightning-fast fibre broadband in Hull and East Yorkshire has been put in the national spotlight after being featured in The Guardian.

The technology used by KC delivers much faster speeds than are possible with FTTC because it involves installing a fibre link that directly connects a customer's home or business to equipment in the local telephone exchange.

KC demonstrated the potential of the technology earlier this month when it launched the UK's fastest fibre broad- band service, which provides download speeds of 350Mbps.

The Guardian's broadband specialist Juliette Garside said: "[KC's] fibre project is a pioneering one. If it succeeds, it may boost not only the local economy but inspire a more ambitious broadband plan for the UK."

This year, KC will make its lightning-fast fibre service available to 15,000 homes and businesses in East Yorkshire.

Nick Thompson, KC's director of consumer markets, said: "What we're doing with our fibre roll-out is ambitious and special. It's great to see this recognised by people who live and breathe technology in their day-to-day jobs."