About

Iphone App Marketing

1. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app. 2. Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater. 3. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign. 4. Add new features to your app over time. Feature upgrades to provide new PR opportunities. 5. Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page. 6. Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it? 7. Aim to make the “What's Hot” or “Staff Favorites” lists at the Apple App Store. 8. Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers. 9. Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app. 10. Pursue collaboration opportunities with authors, public speakers, and people of influence. 11. Create a monthly newsletter for an email blast and prominently mention your app in each issue. 12. Create promotional items to promote your app. Use this method only if you have a strong icon and logo. 13. Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website. 14. Send a letter to the editor about how your app helped someone or could help a community group. 15. Use press releases and online distributions to announce an anniversary of your company. 16. Host a training workshop for app developers and make sure your app is used prominently in...

...Q1: Apple faced with two main pricing decisions for its range of iPhones. The first one is a skimming price decision and the second one is a penetration pricing decision.
1. Skimming price decision
When Apple first launched the new iPhone 3GS, it made a skimming price decision which means it aims to sell to the top of the market and focuses on maximizing profits in short term so it could recover the research and development costs.
2. Penetration pricing decision
As the iPhones have moved through their product life cycle (from the introduction to the growth or maturity stage) Apple adopted a penetration pricing strategy which means selling products at very low price to attract more customers. The rationale behind this decision was that the cost of producing has dropped and competitors such as Blackberry and Nokia have entered into the smart phone market. In order to counter those competitive threats, Apple lowered prices to maintain high market shares.
Q2: Apple had to consider both internal and external factors before it could implement its pricing decisions. The internal factors include its product life cycle and costs of the new product. The main external factors are the demand and the pricing environment such as the economy, the competition and consumer trends.
1. The product life cycle
Before Apple could implement its pricing decisions it need to consider where the product is in its life cycle and how fast it is...

...﻿
Since its launch, in 2007, and until the end of 2013, Apple sold 500 million iPhones.
It's an impressive number.
in 2012 alone, Apple sold 120 million iPhones,
in 2013 Apple sold 160 million iPhones.
Without a doubt, the iPhone has become a 'cult product', a 'must have' device.
Which are the secrets behind the iPhone astounding success?
To understand the spectacular iPhone success, and the iPhone phenomenon, we need to start
by analyzing the cellular telephone market in the years immediately before the launch of the first iPhone,
And the situation inside Apple.
Before the iPhone launch, infact, Apple was not a cellular telephone manufacturer,
and had zero experience in cellular telephones marketing.
Its only expertise was in computer hardware, computer software, and in portable music devices (the iPod).
In 2005-2006, the cellular telephone market was considered a mature and saturated market,
with narrow margins, dominated by Nokia and Motorola.
And by the Blackberry in the high end, especially in the business and corporate world,
which were needing email writing, sending and receiving capability on their cellphone,
with a suitable keyboard for texting messages.
A mature and saturated market with a fiery competition, such as the cellphone market in 2005-2006,
was allowing narrow...

...iPhoneMarketing Strategy
iphonemarketing strategy
Iphonemarketing strategy – Just like just about all Apple company advertising, the actual apple iphone online marketing strategy is extremely obvious, easy as well as smart. Using the basically apple company image, Apple company targets the actual real revolutionary type of their own items without having all of the “fluff”. The actual apple iphone was launched through Apple company within 06, 2007. The actual ground-breaking type of the actual apple iphone had been recommended with regard to several weeks prior to the preliminary discharge and it has continued to be the very best of the greatest with regards to mobile phones in the last many years. Prior to the iPhone’s recognized discharge, Apple company went 4 tv advertisements advertising the brand new mobile phone.
The very first from the advertisements shows the brand new apple iphone because the next phase upward in the well-liked ipod device. The actual ipod device had been extremely popular up to this time, and also the apple iphone had been said to be the actual next-generation ipod device, oh yea, also it’s the telephone! The actual ad shows all the improved functions obtainable in the actual ipod device, and much more,Iphonemarketing strategy the idea becoming...

...of Contents
Executive Summary5
Mission Statement6
Situational Analysis6
Industry Environment6
Political &amp; Legal Forces6
Socio-Cultural Forces7
Technological Forces7
Economic Forces7
Competitive Environment8
Internal Environment9
Corporate Cultures9
SWOT10
Strengths10
Weaknesses11
Opportunities11
Threats12
Marketing Strategy13
Objectives13
Target Markets13
Strategies15
Positioning17
Marketing Mix19
Product19
Quality19
Design20
Features20
Packaging21
Price21
Promotion24
Sales24
Advertising24
Distribution27
Channels27
Financials28
Controls29
Marketing Organization29
Implementation30
Contigency31
References32
Executive Summary
The Apple iPhone was released on June 29, 2007 (Apple Inc.). Anticipation for the product started six months earlier, the moment Apple publically hinted of the launch; and was clearly seen by the crowds waiting in line outside retailers. The record-breaking consumer response to the release of the iPhone was due to the position Apple placed itself within the smart phone market. Strategic marketing ignited a buzz for the new product that has stayed lit for the past five years. Apple’s iPhone has remained on top of the smart phone market share since its release.
However, in the past five years the release of multiple comparable products has given Apple a reason to expect a decrease in their market share. In...

...Sales Promotion and Publicity
Group Project Part 1
iPhone
Backgrounder
Segmentation
Professional: used to stay in touch and record information while on the go. Using applicants such as email, instant messaging and Mac OS for notes and record keeping.
Students: used for style and individuality. Perform numerous functions without carrying multiple gadgets. (iPod, phone, TV shows, Internet, PDA, phone)
Corporate Users: Input and access data on the go.
Competition
The smart phone market is very competitive. Apples main competition consists of a broad range on companies such as, RIM Blackberry smart phones, pearl and curve, Ipaq messenger, Pocket PC series, Nokita E. Most of their competitors have been in the smart phone industry for a longer period of time then Apple. This allows them to offer their offer their products at a cheaper price and to continue or have already established contracts with large businesses.
Targeted Consumers:
iPhone’s primary customer targets the middle-upper income professional that needs a portable device to coordinate their busy schedules and to communicate with colleagues, friends and family. Our secondary consumer targets are high school, college and graduate students who need one portable multifunction device.
Demographics- Generation Y, middle-upper income, ages 18-40
Geographics- Europe, United States (New York and California), Japan
Psychographics: business style, technologically...

...﻿Mobile AppMarketing
(App store and Play Store)
With hundreds and thousands of mobile application, it is fair to say that reaching our target customer will be a very difficult challenge. As whole of our revenue depends on the app, we need to have a clear vision of marketing strategy, and timely execution of these strategies is a must.
Here are few of the strategies, which I think, is a must:
1. Create a Buzz:
There are more than 500 apps being tested and launched in a day. With this being said, we should find a proper way to be discovered amongst these both new and existing apps. (Trekking guide apps)
a) Market and competitive analysis: Research target market, competitors and their positioning, revenue models.
b) ASO and SEO:
(Keywords: ASO – App store optimization, SEO – Search Engine Optimization)
Branding: App tittle, High resolution images, Logo of different sizes, Slogan.
Description
Strong keywords
Highlight USP
App description should be optimized in search engines
Submitting accurate metadata whilst submitting the app.
c) Press release
We can have our articles printed on newspaper, magazines and other tech start-up blogs as part of our press release.
2. Climbing the ladder:
Reaching to the top starts from the bottom. To start the journey, the first basic things are:
a) Integrate...