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OVERVIEW

powered by AFI

Brief Synopsis

Special takes a look at how the Super Bowl has become a social and cultural event, the origin of its name, a comparison of the Super Bowl to other sporting events, television's powerful impact and its ripple effect on Madison Avenue.

Special takes a look at how the Super Bowl has become a social and cultural event, the origin of its name, a comparison of the Super Bowl to other sporting events, television's powerful impact and its ripple effect on Madison Avenue.