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UD XX: 20 YEARS OF BEAUTY WITH AN EDGE

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Product description

A mind-blowing collection 20 years in the making, this ultra limited-edition set features a whopping 20 shades of Eyeshadow AND 20 shades of 24/7 Glide-On Eye Pencil that span our entire 20-year history.

From current bestsellers to vintage shades like UV-B and returning cult favorites (like Covet, Lucky and Deviant), this set has it all. We even threw in a couple of new shades! With a lineup that goes from neutral to bright, dark to light, and a HUGE range of finishes, the possibilities are endless.

Since a set this good needs to be seen, we arranged everything in a gorgeous, collectible case with a removable inner tray. Lift out the tray and store it on your vanity, then use the box to stash your other UD essentials or as a place to store jewelry.

Each Eyeshadow in this set features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.

Our highly saturated, waterproof Eye Pencils glide on, stay creamy for blending and dry down to a long-lasting finish that WILL NOT budge. And they’re loaded with moisturizing ingredients. Vitamin E hydrates, moisturizes and conditions, and jojoba oil and cottonseed oil soften skin.

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About Us

Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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