Robert Morse By Susan King "I had no idea of what I was getting into," says Robert Morse of his role of Burt Cooper in AMC's "Mad Men," as he relaxed in an office at the studios in downtown Los Angeles where the drama films. When he read for executive producer and creator Matthew Weiner, the actor says, "he said to me, 'I'm so grateful that you came in. I wanted somebody of your age and that background.' I read and went home and they called me and said I got the part. I was elated." Morse was also elated he didn't have to grow Cooper's goatee and mustache. "They attach it," he says with his impish grin. "You know those things cost a lot of money. Thank God I didn't have to grow them because I am very uncomfortable with a beard and a goatee. I would be afraid my children wouldn't recognize me." Continue reading this story. RELATED:  Hollywood Walk of Fame Photo: Robert Morse, far right, with (left) John Slattery and Jon Hamm, plays a founding partner in "Mad Men's" advertising firm on AMC. The actor catapulted to Broadway stardom and got his first Tony Award nearly 50 years ago in the Frank Loesser-Abe Burrows musical "How to Succeed in Business Without Really Trying."

Robert Morse By Susan King "I had no idea of what I was getting into," says Robert Morse of his role of Burt Cooper in AMC's "Mad Men," as he relaxed in an office at the studios in downtown Los Angeles where the drama films. When he read for executive producer and creator Matthew Weiner, the actor says, "he said to me, 'I'm so grateful that you came in. I wanted somebody of your age and that background.' I read and went home and they called me and said I got the part. I was elated." Morse was also elated he didn't have to grow Cooper's goatee and mustache. "They attach it," he says with his impish grin. "You know those things cost a lot of money. Thank God I didn't have to grow them because I am very uncomfortable with a beard and a goatee. I would be afraid my children wouldn't recognize me." Continue reading this story. RELATED:  Hollywood Walk of Fame Photo: Robert Morse, far right, with (left) John Slattery and Jon Hamm, plays a founding partner in "Mad Men's" advertising firm on AMC. The actor catapulted to Broadway stardom and got his first Tony Award nearly 50 years ago in the Frank Loesser-Abe Burrows musical "How to Succeed in Business Without Really Trying." (AMC)

Robert Morse By Susan King "I had no idea of what I was getting into," says Robert Morse of his role of Burt Cooper in AMC's "Mad Men," as he relaxed in an office at the studios in downtown Los Angeles where the drama films. When he read for executive producer and creator Matthew Weiner, the actor says, "he said to me, 'I'm so grateful that you came in. I wanted somebody of your age and that background.' I read and went home and they called me and said I got the part. I was elated." Morse was also elated he didn't have to grow Cooper's goatee and mustache. "They attach it," he says with his impish grin. "You know those things cost a lot of money. Thank God I didn't have to grow them because I am very uncomfortable with a beard and a goatee. I would be afraid my children wouldn't recognize me." Continue reading this story. RELATED:  Hollywood Walk of Fame Photo: Robert Morse, far right, with (left) John Slattery and Jon Hamm, plays a founding partner in "Mad Men's" advertising firm on AMC. The actor catapulted to Broadway stardom and got his first Tony Award nearly 50 years ago in the Frank Loesser-Abe Burrows musical "How to Succeed in Business Without Really Trying."