Our potential clients and customers expectations for how they want to be treated by the brands they patronize has changed. Customers expect more and demand more of the brands they do business with. In 2019 customers will continue to embrace the power of their ability to find your competitor as quickly as they can say Alexa or hey Siri. Pity the brands that do not acknowledge the power to choose wielded by the modern customer.

No longer can brands view the marketing funnel as a shute where they stuff potential customers. No longer is it enough to view potential customers as valuable data point attached to a wallet ready to mined in the revenue stream.

Excerpt: Right now, the marketing funnel as we know it accepts just about anyone and everyone, filters them through qualification processes, then spits them out at the end without much of a parting word. Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.

For many people, understanding the unique challenges of nanotechnology can feel a little overwhelming. After all, the general consensus is, that it will be quicker to list what nanotechnology won’t change. One element that this technology is likely to have a profound effect on though, is the usage and the popularity of renewable energy, which is further explained here.

Still seen today by many skeptics as a waste of time in regards to the challenge of climate change, renewable energy is set to become a major determining factor of our century and beyond. To this end, it appears that a major branch of technology influencing the fulfillment of this goal, will be nanotechnology.

Now, more than ever, we are faced against the major implications deriving from the uncontrollable use of non-renewable sources of energy. Our contemporary lifestyle, demands that we drive research and practice, towards alternative sources of energy, such that will deal with the current and future energy crisis. In this respect, nanotechnology, seems to be a promising tool to the future of sustainable and efficient renewable energy. Some of the premises from this branch of technology, are explored in this article.

Small and large business alike are vulnerable. What makes matters worse, for many of us the solutions sound like learning a new language. So what! Find a linguist and pay attention to this insidious challenge.

As a small business owner, you may not be on the forefront of developing technology as enterprise-level businesses often are, but tech still plays a vital role in the growth and efficiency of your business.

Simon London speaks with McKinsey senior partner David Chinn and cybersecurity expert Robert Hannigan, formerly the head of GCHQ, about how to address the major gaps and vulnerabilities in the global cybersecurity landscape.

By combining the immersive qualities of virtual reality with the ubiquitousness nature of the web, the vision of the 'metaverse' is almost here in the form of WebVR. Come and learn about what the future holds in store for this amazing technology.