There's more on Disney's newly unveiled Disney Infinity platform on Joystiq, including an apparent confirmation that Windows PCs are one of the project's target platforms. They have further details on how this will work, including first word on the physical toys which are part of all of this, as well as word on pricing, which is not modest: "After the starter pack with three figures, priced at $74.99, Play Sets will be available for $34.99, with Power Discs available in a pack starting at $4.99. It's not hard to imagine Disney leveraging Infinity on its other ventures as well: Go see Monsters University, get a special exclusive Power Disc. Go visit Disneyland, pick yourself up an exclusive figure. Disney's reps wouldn't confirm any plans like that, but they did smile and nod when asked." Thanks nin.

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nin wrote on Jan 17, 2013, 08:42:It's an entire game based around DLC! Awesome!

Eh. It's a perfect thing for kids, so long as the game itself is good. They eat Skylanders up (and it's supposedly a good game), and people I know with kids keep buying them stupid stuffed animals that plug into the computer. Don't know the name, but I guess kids go nuts collecting them and doing whatever the hell it is when they connect to the computer.

Combining it with opportunities to get free, exclusive stupid crap by going to see a movie or drinking all your ovaltine? Fun for kids, fun for the people creating it, probably less fun than parents but no different than beanie babies or any of the other stupid collecting crazes kids got into.