media, radio, 2016

The Sports, Arts and Entertainment Report helps brands to better connect with fans. Sports, Arts and Entertainment play a big role in most New Zealanders lives, whether actively participating or simply supporting as fans. The report enables you identify and understand fan bases, how to communicate with them and ultimately how to maximise your investment.

Mobile, Online, Consumer, 2015

Property has been a hot topic in New Zealand for the last few years, especially with the soaring value of houses in Auckland. Providing the right services to help them along their journey must be top of mind for any player in the real estate industry.

Media, Telecom, Online, 2014

Today’s digital consumer has opened many doors for marketers, but they’ve also posed some unique challenges for an array of industry participants – advertisers, media owners and content providers. With so many touch points out there, the opportunities are growing. What’s more, the mobility of these devices provides brands multiple opportunities to engage with consumers at the right time, in the right place.

Media, Telecom, 2012

The Australian Connected Consumers report provides you with the tools to understand the evolving patterns of consumers’ media consumption in the digital age to optimise your engagement strategy for greater efficiency and greater results.

Automotive, Media, Telecom, 2012

New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into digital influences on grocery shopping behavior. This report offers considerations for marketers and guiding principles to help build successful online strategies.

Media, Telecom, Fast-Moving Consumer Goods & Retail, 2012

To understand how consumers around the world are responding to today’s fragmented media environment, in 2012, Nielsen surveyed more than 28,000 online consumers in 56 countries on their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.