Muck Rack Adds Twitterable Press Release Service

Muck Rack, the site that tracks journalists on Twitter, launched a short-form press release service today. For a buck per character, releases get posted on MuckRack.com and Tweeted as soon as they’re submitted.

For example, here’s one from HootSuite this morning, announcing who their clients are:

It makes sense, and is recommended to point to a site, or a full press release with a trackable, shortened link from Bit.ly or Ow.ly. According to Gregory Galant at Sawhorse Media–Muck Rack’s parent company–the releases are indexed by Google, but not yet by Google News.