The PLM™ System
Paul Buff conceived and engineered this unique parabolic umbrella lighting method, first released in 2009. With the overwhelming popularity of the system, a number of copycats quickly popped up in the industry. Where Paul originated, they duplicated - and, unfortunately for them and their customers, created inferior copies based on the first iteration of the design. But Paul continued to study and make improvements to his original design over the years, now using the sixteen-rib frame to form a highly evolved, large-size, shallow parabolic shape. This results in extremely efficient light transfer, smooth coverage patterns, and even illumination across the face of the PLM™ for maximum shadow wrapping. In short, the Paul C. Buff™ PLM™ system is the modern replacement for conventional umbrellas, softboxes and other expensive yet inefficient modifiers.