SEO web design has come of age. It is a proven, powerful and cost-effective tool to take a company to the next level. Although there tend to be many ways for a person to design your own web site, having your website developed by an expert will provide you with plenty of advantages. It is rare indeed for a web professional to have expertise in all of the following areas, (but some do, really):

Pay Per Click (PPC) advertising – at a minimum should be used to test the keywords that convert the best. using both SEO and PPC limits a websites risk of no traffic.

Web design – an aesthetic website design provides the first impression to your potential new customers

Web development – allowing advanced website features like fast page load times and custom database applications

Direct marketing, content creation – successful sales lead generation depends on what the visitor sees when they hit the site

Doing all of this right can literally double or triple your relevant traffic in short time. You can live with doubling your sales can’t you?

Any kind of web designer worth their salt knows the significance associated with SEO web design and will incorporate this idea in to your own website to enhance the effectiveness of your website. The concept behind SEO website design is that the higher your web site appears on the search engine list, the greater the probabilities are that you may get relevant visitors to your own website. Quite simply, the more SEO web development concepts coded into your website, the higher your website will appear on the search engines results and the greater the possibility of increasing sales or sales leads.

Your web site plays a really important role within the development and profitability of your business. Presently there is no point in having invested time as well as money on designing a web site if absolutely no traffic ever enters your website. That is where having your own SEO web design created by experts will have your website sky rocketing to the top of the search engine results pages (SERP) very rapidly and with very little effort. The more traffic you attract to your own website, the more sales you make and the more bank in your pocket. The investment in getting an expert to perform your SEO web development pays for itself easily many times over.

Having to pay a professional to design a website is actually a lot like renting office space in a busy shopping center where foot traffic provides the actual bulk of your earnings. A website with a strong SEO web design base offers the foot traffic which strolls right past your door and the website design and powerful message is the colorful window display which attracts people in to the store.

By having a website designed professionally, you create the market for your products without actually renting a brick and mortar store. SEO web design will place your website right in front of your target, ideal prospects, ensuring that they immediately see your strong message and convert into buying customers. Consumers are always looking for new items to make their life easier or even just spend their hard-earned money on. By getting a professional to design your website and search engine optimize it, you are providing buyers the right item when they are ready to purchase that item – not a simple task.

When coupled with well planned website promotion, SEO web design will also elevate the company brand. When your customers are looking to solve a problem and they find an article by and about your company’s solution to the problem they’ll logically call you to help them solve other problems.

The best opportunity for success on the web is to build highly SEO optimized WordPress websites that set your site up to be a content distribution engine which sends your content to those meeting your ideal customer profiles. Destinations include social media sites and RSS hubs where people are there to subscribe to your content. This content distribution elevates your brand and makes your company top-of-mind when potential customers are seeking your products or services.

Getting your web site designed and built by an expert can quickly transform your company into a profit-making success with the most recent search engine optimization methods. SEO web design is a proven method to obtain increased sales and website conversions. Do it today.

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.

In the world of business, a general belief is, “good sales need good marketing”. Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

Get More Popularity:

It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

o Easiest way of distributing the information.
o Information can be broadcasted to a large variety of population.
o Cost effective way to market the product.
o It helps in gaining large profit.
o One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

o 70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
o It is the cheapest source of online marketing.
o SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer’s attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one’s products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.