Construction and materials industries

Brann Richmond allies with Screen4me

Article Abstract:

Richmond, VA-based Brann Worldwide has partnered with permission-marketing company Screen4me Corp to launch tools for direct marketers. Under the deal, Brann's office will offer Screen4me's products to clints for high- response-rate campaigns using both direct mail and e-mail. The campaigns will include tolls for customized marketing lists, campaign analysis and real-time feedback. The partnership would allow companies to from better relationships with their consumers and help direct marketeres run campaigns with greater efficiency.

Deregulation fuels energy mailer in NJ

Article Abstract:

The electrical energy for large commercial users in New Jersey was deregulated for years. The power supplier Select Energy Inc. used a direct mail campaign, where they informed prospects about the unpredictable energy costs.

KFC tests check, coupon combo mailer

Article Abstract:

Yum Brand's KFC restaurant chain used Tribune Direct Marketing's Check Tracker system in a unique way to collect customer response data. It sent 250,000 mail pieces to a prospect list rented from compilers.