Monthly Archives: January 2012

Guadalajara, Jalisco, Mexico – Guadalajara is building momentum on their bicycle mobility movement. They have many rides that occur weekly attracting a wide range of people. These social bike rides have been occurring for less than a year and a half, but regularly attract hundreds or thousands of participants. Guadalajara’s sister city, Portland, Oregon claims title to “bike fun,” but Guadalajara is using social bike rides for a different purpose, to build a “social movement for urban mobility, culture, and public spaces.”

Al Teatro en Bici is one group of cyclists that hosts two different cultural bike rides every week. Their Tuesday rides pedal throughout the city to watch theatre and their Thursday rides, called “Bicinema,” head off to enjoy artistic cinema. When we attended both the Tuesday and Thursday bicycle rides they rivaled any bike fun rides held in Portland. The riders were extremely diverse in age, gender, and style, from elementary school students to grandparents. There was a very festive atmosphere, but no apparent drinking before the ride. It was a welcoming environment for everyone. The rides are well organized, with ride leaders of many different ages wearing reflective vests and keeping riders in the right lane, ‘a la derecha, por favor.’

The Tuesday we attended Al Teatro en Bici, it was a tribute to a recently deceased member of the cycling activist community, Chino Cappuccino, a bike clown. Many of the participants and organizers wore clown noses in tribute. Instead of the usual destination of an outdoor plaza or theater, this night had a very different destination. The 5km route was a circuitous loop that climaxed at the funeral home where all the pedalers applauded respectfully for their deceased friend and his mourning family.

This ride was also special because the city had just removed 15 automobile parking spaces and replaced them with Guadalara’s first on street bike parking. The bike parking to be used for 200 free bikes provided by the local newspaper, El Informador, as a bike sharing program administered by Al Teatro en Bici. These 200 free bikes are available to Teatro en Bici members. These bikes are single speed cruisers with Informador advertising and are available in exchange for a photo ID to anyone who has paid their $6 USD annual Al Teatro en Bici dues. This arrangement composes one of Guadalajara’s three different bike share systems. These loaner bikes also allow for many non bikers to join the ride. The Tuesday evening ride had over 700 participants and all of the 200 bikes were being used. These loaner bikes dramatically increased the diversity and demographics of the participants. These bikes were being used by young kids, the elderly, and many others wobbling down the streets. The loaner bikes and the huge group ride created an opportunity for inexperienced cyclists to enjoy the bustling city safely.

Another way that Al Teatro en Bici encourages diversity of cyclist skill levels is by having at least one mobile mechanic on bicycle accompanying each ride and a Red Cross pace car – truck on each of the rides. My first reaction to the bright red truck with flashing yellow lights was disgust at a truck tagging along, because we are on a BIKE ride. Though, as the ride progressed I saw that the young kids or the elderly who got tired would have their bikes put in the back of the truck and get a ride back to the park. This truck provided medical support and picked up broken bikes. The truck also helped mitigate confrontation with aggressive drivers and allowed a sense of authority to the bike ride. None of the other ride participants shared my concerns of having a car with us, so I got off my figurative tall bike.

Throughout the route we were cheered on by pedestrians and motorists excited by the cycling procession. The organizers in reflective vests and the Red Cross truck in the rear made it so there was no frustrated automobiles. After a pleasant pedal and remembrance for the departed bike clown, we all returned to the Park of Independence, and people checked back in the loaner bikes. We were also serenaded by two different concerts before and after the ride that were staged in the middle of the new bike parking. Al Teatro en Bici has a theme song that kicks off and ends each of their rides, where everyone that knows the lyrics sings along with the booming stereo trike, ‘We are pedaling off to the theatre, come and join us on our adventure.’

The crowd thinned quickly, being a Tuesday night, and only 150 or so people stayed to enjoy the concert and party. I took the opportunity to pepper the organizers and attendees with questions about the history and purpose of Al Teatro en Bici. Everyone was very excited to share their experiences with this Gringo from Portand. They all told me how their cycling activism was not political in any way, that it was purely a “social movement for urban mobility, culture, and public spaces.” Everyone I talked to told me that this was their common purpose. It seemed so much more mature than bike rides that I have participated in elsewhere. They refused to identify with the left or right politically as a movement. For these activists, the Al Teatro en Bici was an opportunity to re-envision mobility and promote culture in Guadalajara.

One of the Al Teatro en Bici activists, Jose Manuel Castañeda, repeated to me of how their rides are a part of their “movement for public spaces, urban mobility, and to promote arts, culture, recreation, and health.” Their rides started small with one a month, less than a year and a half ago and have grown dramatically. The city government, Red Cross, local newspaper, TV, and radio stations have begun sponsoring these events as a way to support culture and market to cyclists.” The police will help the large rides by blocking traffic, because “their job is to keep everyone safe.” The Al Teatro crew still holds their original 1st Thursday of the month ride, which regularly attracts 6 to 7 thousand cyclists. He told us how, “Many people show up for the fun of the ride and to be social, but as the movement progresses, people are realizing an alternative for mobility.”

Alfonso Leguer, another cyclist that became a good friend, told us that we were witnessing a generational shift in Guadalajara. The state government of Jalisco continues to push through automobile projects, like double decking freeways. “They promote these ideas with flashy TV advertisements with smiling faces and fast moving cars” Recently, the city of Guadalajara and activists have responded. There are now counter advertisements declaring a need for a new approach to mobility. Alfonso told us that about one that can be seen on Youtube, informing viewers that if ‘we were to line up all the cars in Guadalajara bumper to bumper, they would stretch all the way to Santiago, Chile. We need a new approach to mobility.’

Al Teatro en Bici activism is continuing to innovate, by bringing their rides out into the rural areas of the state of Jalisco by launching a new set of rides. These rides, called Bicientenario, are a play on words in honor of Mexico’s 200th birthday. These monthly rides are arranged to bring culture and cycling to the rural areas surrounding Guadalajara., using a truck and a bus to take participants out to a rural village, where they lead a ride throughout the town and then settle in to watch theatre or projected films.

Al Teatro en Bici is not the only group hosting weekly rides. Two other different activist groups, GDL en Bici & Paseo Ciclista Nocturno, hold their own nighttime car free streets events every week, called “Via Recreativa en la Noche.” These events regularly attract 5,000+ participants, according to Rodriguez Alemán Oscar, the director of the City Guadalajara’s car free Sunday, Via Recreativa. The activists use 40 volunteers with reflective vests to close the streets surrounding Avenida Chapultepec. Sr. Oscar told us that originally there would be conflicts with car drivers, as the groups would just go and block the streets. The local police and fire department would see these events and realize that these activists and crowds needed help and protection. Now, the city assigns one police car and a fire truck to these events each week to keep everyone safe. He told us that the police and fire marshals are not paid extra for this assignment, tbut hat helping the activists is part of “their duty to keep the city safe.” We asked Sr. Oscar about the permitting requirements for these activists closing a main arterial in the city. He told us, “they do not get permits, it is informal. It is not illegal, because they are all vehicles. These bike rides are to generate social consciousness about cyclist visibility.”

In Guadalajara, a group of bicycle activists called Bicipublica have created a completely new form of bike sharing system. They were inspired by Velib in Paris and Bixi in Montreal, but in Guadalajara, there was little political support for creating a municipal bike share system. Instead they funded their own system by selling bike racks called “Cycle Ports” to local businesses. Their system is much more affordable and easier to implement than existing bike share models. The cycle activists use the resources of existing businesses to check bikes in and out to bike share members. This economical and innovative approach to bike sharing is a model that these Guadalajara cycle activists believe can be copied all over the world.

The Guadalajara system is called Bikla and is different from all other common modern bike sharing systems. The Bikla system does not rely on government subsidies, advertising contracts, or GPS & SIM card tracking devices. Bikla relies on members & existing businesses that want to promote cycling and their location.

The Bikla bike share system works very simply. People purchase a membership for around $15 USD a year. They are given a Bikla ID card that lists the 21 bike share stations and their hours of operation. Each of the participating businesses is required by Bikla to have internet access and a Cycle Port or “staple” style bike racks. These businesses are cafes, restaurants, bookstores, etc. throughout central Guadalajara. When a Bikla member arrives at one of these businesses to check out a bike, the staff logs onto the Bikla website & enters the members ID number. The member is assigned one of the bikes that are locked up outside and the staff of the business gives them the corresponding key. When the Bikla member is done with the bike, they can return it to any of the participating businesses, lock to the Cycle Port, and have the business staff log the return of the bike and deduct “Bike Time” from the user’s card. This system is unusual because it is so simple and affordable. The entire bike sharing infrastructure consists of bikes, normal keyed locks, bike racks, and businesses with internet access. The businesses do not pay to participate, except for purchasing a bike rack and Bikla does not pay the businesses for being a part of the system. Each business benefits from being a station by increasing their exposure to potential customers.

The activists at Bicipublica have used inexpensive internet technology to enable members to pay for “Bike Time” and check on the web to see where bikes are currently available. The Bikla mapping also lets them administer a system of bikes throughout Guadalajara. Internally, they are able to track bikes that are overdue or those that need maintenance.

The Bikla bike share system employs one mobile mechanic who each day heads out into the city with the necessary tools to keep the bikes functional. As staff of participating businesses check bikes back in, they can log any maintenance issues. The mechanic, Santana Rodriguez Noe, conducts triage on the fleet and picks the bike in the worst shape to pedal home each day. The next morning, that bike gets a complete overhaul and heads back onto the streets as the best running bike in the system.

Bikla has become a great success in Guadalajara. The system was launched two years ago and now has over 2,600 members. The organizers believe that their system is 30% less expensive than other modern bike share systems funded by advertising like EcoBici in Mexico City. The success of Bicipublica has led to talks to launch Bikla style systems in many other cities throughout Mexico. The Guadalajara municipal government and the local newspaper have also both launched their own separate and different bike sharing systems. Bike sharing has become an integral part of the cycling culture in Guadalajara.

According to Mario Delgado, director of Bicipublica, their goal is to “change people’s transportation habits” and to “see cycling become part of our culture.” “Our concept is very local, designed to satisfy the culture of the place, by using local artists and culture to accommodate the bike sharing to each city. Local minds to advertise to the locals. As cyclists, they know that “it is hard to change people’s perspective. But we believe that Guadalajara can be a catalyst for Latin America with the bike.”

For additional information check out their website http://www.bikla.net, which has an english translation.

Email Bicipublica at : info@bktbicipublica.com

Like them on Facebook under “Bikla.”

Follow them on Twitter @bikla_gdl

This story was written by Ryan Hashagen & translated and edited by Lale Santelices. portlandpedals@gmail.com

We are currently travelling overland and sea from Portland, Oregon to Puerto Montt, Chile investigating Latin American cycling culture.