Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Eye Care in Russia

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Executive Summary

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Prospects

Growing exposure to electronic devices stimulates eye care’s growth

2018 saw further exposure to various electronic devices, such as laptops, smartphones and tablets, with more people using them for work, study and leisure. Growing exposure to electronic devices leads to overuse and fatigue of the eyes, which can cause burning, itching, redness, and blurred vision.

Drops remain the most popular format within standard eye care

Russian consumers generally prefer drops over other formats, such as washes and ointments, when it comes to standard eye care. Drops continued to dominate sales in 2018 as washes were seen as less convenient, while also suffering from a lack of availability.

Allergy eye care is negatively influenced by a number of factors

According to statistical reporting by the Russian Ministry of Public Health, the number of patients registered with allergic rhinoconjunctivitis for the first time in their life decreased in 2017 compared to 2016, while the overall number of Russians with the condition grew only marginally. The absence of significant growth in the incidence of seasonal allergies was reflected in the weak dynamics of allergy eye care at the end of the review period.

Competitive Landscape

International players dominate consolidated eye care

Despite Moskovsky Endokrinny Zavod FGUP occupying first place, eye care was dominated by international players in 2018. Santen Oy and Johnson & Johnson OOO remained the strongest international players in 2018, occupying second and third places, respectively.

New product developments in standard eye care

At the end of the review period, Alcon Pharmacevtika OOO enlarged its product line, launching Sistein Ultra Plus. The company promised consumers extra hydration of the eyes thanks to the combination of two components, hyaluronic acid and hydroxypropyl guar, which moisturise and protect the eye surface.

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