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Amadeus partners with Yemenia to roll out Dynamic Availability

Amadeus partners with Yemenia to roll out Dynamic Availability

15-Feb-11

Dubai, UAE, 15 February 2011: Amadeus, the leading travel technology partner and transaction processor for the global travel and tourism industry, today announced that Yemenia, the national carrier for Yemen, has become the latest airline to implement its ground-breaking Dynamic Availability functionality.

Amadeus Dynamic Availability is a revenue maximization distribution service that works in conjunction with an airline’s existing inventory and revenue management systems. It ensures that the recommendations made in a system are enacted immediately and consistently in Amadeus, via displays and fare search tools.

Dynamic Availability offers a number of advanced features aimed at improving efficiency, such as letting an airline customize offers based on booking value using origin and destination (O&D) information and target that offer based on customer and market segmentation using point-of-sale information. It also lets airlines fine tune availability to specific points-of-sale to prevent agency abuse, and ensures decisions are fully embedded within the agency channel.

Abdulfatah Altwaity, General Manager of Amadeus Yemen, said: “Yemenia implementation for Amadeus Dynamic Availability functionality will support all Amadeus users in Yemen, the region, and worldwide -- in fact, wherever agents book on Yemenia. It works in conjunction with Yemenia’s own systems to reflect their recommendations through the Amadeus powered channels.”

“This allows customer service representatives to reply to availability requests by agents in real-time, customizing offers based on the value of the booking, and taking into account O&D information as well as customer and market segmentation,” he added.

Antoine Medawar Vice President, Middle East and North Africa, Amadeus, added, “This newly available functionality follows the partnership agreement we signed with the Arab Air Carriers Organisation (AACO), of which Yemenia is a part of. Amadeus entered into a 10-year exclusive distribution agreement with 13 leading airlines from the AACO that account for 68 per cent of reservations made by travel agencies in the Middle East and North Africa (MENA) region.”

Yemenia operates scheduled domestic services as well as international services to more than 30 destinations in Africa, the Middle East, Europe and Asia. Its main base is Sana'a International Airport, with a hub at Aden International Airport.

- Ends –

AmadeusAmadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2009, the company reported revenues of EUR 2,461 million and EBITDA of EUR 894 million. The Amadeus group employs over 10,200 employees worldwide, with 123 nationalities represented at the central offices.

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