Video: David Griner shows how his team brought more readers to their site
over the long haul.

Great content isn’t out of reach, but it takes work. Let David Griner share some secrets to creating it.

He has worked with Adweek for years in reporting the best and the worst in the industry. In recent years, site traffic has grown more than 100 percent annually.

David’s presentation at Y’all Connect Presented by Alabama Power, “How to Create Clickable Content Without Selling Your Soul,” explained the painstaking daily effort that he and his colleagues put into those stories. Specifically, the headlines.

Discover what boosted their page views. Understand what makes for a good headline. And learn the questions that editors ask themselves before hitting Publish.