I’ve wanted to visit Heart’s Content (and Porthcurno in Cornwall) ever since reading The Victorian Internet, a magnificent book by Tom Standage that conveys the truly world-changing nature of the telegraph. Heart’s Content plays a pivotal role in the story: the landing site of the transatlantic cable, spooled out by the Brunel-designed Great Eastern, the largest ship in the world at the time.

Recently I was sent an advance reading copy of Tubes by Andrew Blum. It makes a great companion piece to Standage’s book as Blum explores the geography of the internet:

For all the talk of the placelessness of our digital age, the Internet is as fixed in real, physical places as any railroad or telephone system ever was.

In which the hacker tourist ventures forth across the wide and wondrous meatspace of three continents, acquainting himself with the customs and dialects of the exotic Manhole Villagers of Thailand, the U-Turn Tunnelers of the Nile Delta, the Cable Nomads of Lan tao Island, the Slack Control Wizards of Chelmsford, the Subterranean Ex-Telegraphers of Cornwall, and other previously unknown and unchronicled folk; also, biographical sketches of the two long-dead Supreme Ninja Hacker Mage Lords of global telecommunications, and other material pertaining to the business and technology of Undersea Fiber-Optic Cables, as well as an account of the laying of the longest wire on Earth, which should not be without interest to the readers of Wired.

Maybe one day I’ll get to visit the places being designed by Sheehan Partners, currently only inhabited by render ghosts on their website (which feels like it’s part of the same subversive viral marketing campaign as the Hibernia Atlantic site).

It’s that same attitude that lurks behind that most poisonous of bullshit marketing terms…

The cloud.

What a crock of shit.

Whereas other bullshit marketing terms once had a defined meaning that has eroded over time due to repeated use and abuse—Ajax, Web 2.0, HTML5, UX—“the cloud” is a term that sets out to deceive from the outset, imbued with the same Lakoffian toxicity as “downsizing” or “friendly fire.” It is the internet equivalent of miasma theory.