Want Those New Yeezy Originals? Make Sure You Get adidas' New Sneaker-Reservation App

If NY is your stomping ground, the new adidas Confirmed App may just land you a pair of the Kanye x adidas collaboration sneaker over All-Star weekend. Yesterday, the brand launched the first ever sneaker-reservation app which is available on both Apple's App Store and Google Play. adidas Confirmed allows shoppers to select a special release sneaker and hold it for pickup at their local adidas retailer.
One of the major benefits of the app, according to the company, is that customers can beat out spam and bulk reservations in addition to the geo-location-specific interface which allows the app to tell you if the shoe is in stock.

“We wanted to create a more elegant, safe and consumer-friendly way to launch marquee shoes to our most loyal customers,” said Simon Atkins, VP of brand activation, in a release. “We wanted an experience that would treat everyone fairly, allow instant confirmation of product availability and reduce long lines.”

Initially, pickup locations are only in New York, at Adidas stores and wholesale partners. The brand does plan to expand into other cities.

This definitely sounds promising! Are you excited about adidas Confirmed?