Brand Ambassador At Brown-Forman Join Panel To Speak About Alcohol Marketing To The Minority Community…

L to R: Je’ Wesley, Chris Cooper, Eldredge E. Washington, James L. Davis, and Jamar Jeffers – NOTE: This was the 24th panel and the first all male panel hosted by Cocktail Chronicles.

Atlanta, GA- On February 21, Je’ Wesley Day founder of Cocktail Chronicles hosted another successful After Dark Edition at Pal’s Lounge in Atlanta, GA. This topic of discussion was “Cocktail & Marketing: Are Blacks Targeted More With Liquor, Soda, and Sugary Juices?” The personable panelists were the author of M.A.D.E. Eldredge Washington, brand ambassador of Jack Daniels James L Davis, and beverage researcher Jamar Jeffers. Chris Cooper served as the moderator for the evening. Cooper is a lifestyle and procrastination expert.

Eldredge E. Washington

The panelists had differences of opinions on a few questions, but agreed on one premise: black celebrities and hip-hop culture have a significant influence on sales in any demographic. Washington claims, “no culture sells like the black culture.” Davis, who did not hesitate to inform the audience of Jack Daniel’s all natural ingredients, claims ‘music and marketing’ go hand-in-hand. Additionally, Davis, says that strong brands inserted into music help ‘builds a lifestyle’ for the consumer and build that particular brand.” The moderator Chris Cooper added to the discussion, “If you want to sell something, put it in a rap song.”

James L. Davis

In the debate on the distribution of sugary beverages in the black communities, our interactive audience had their strong opinions. Dee-Dee, a guest, suggested that the problem is bigger than what the black community can physically see. She claimed that the unhealthy or healthy beverage choices correlate with the social class in the area. Another guest disagreed; he insinuated that the parents of the black communities are to blame for the unhealthy consumption choices. Director of Atlanta Technical College, Jamar Jeffers ended the disagreement by stating, “Our (black people) beverage choices are based on quality, bargain, and convenience.” Davis finished his point, “Do your research, and use your best judgment.”

Je’ Wesley Day, founder and executive creative director of Cocktail Chronicles, hoped the event would raise awareness of the marketing placed in urban communities so consumers can make informed and conscious beverage choices. “I want consumers to be more aware of why they are drinking what they drink and to be cognitive of the subliminal and psychological messages that go into marketing and advertisement,” says Day. Brown-Forman and Tito’s Vodka are the only two companies that has responded to the Minority Matters Campaign by Cocktail Chronicles that is designed to link beverage manufacturers to the minority communities.

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Cocktail Chronicles

In today's society people invest a lot into their leisure time. Often times they are seeking cozy intimate environments to meet friends, other singles, co-workers or business clients while escaping their everyday environments loosening up and relaxing. Often, the first question you’re asked at an establishment is “what can I start you off with to drink.” Cocktail Chronicles will provide you with the knowledge to confidently order your drink, the language which to engage in dialogue with your peers who are wine/beer/spirits connoisseurs, and perhaps the initiative to try a cocktail out of the ordinary for your palate. .
Je’ Wesley Day has over 15 years of experience working in the bar and restaurant industry. He has worked in restaurants since the early age of 13 years old in Chicago, and in the nightclubs of New York City before opening his own restaurant/bar in Atlanta, Georgia in 2013. Je’ also has a passion for journalism and marketing and received a Bachelor’s Degree in Communications from Northern Illinois University. Subsequently, he worked as a television host for WYCC Public Broadcast Station in Chicago. Then he received his MBA in Marketing from Keller Graduate School of Management, which brought opportunities to work for corporate giants such as L’Oreal, USA and Coca-Cola in marketing/sales management roles. Je’ Wesley is currently a Doctor of Education Student at Argosy University that permits him to work as an Adjunct Professor instructing students in Marketing, Leadership, and Entrepreneurship courses at the University of the People starting the Fall of 2015.
Je’ Wesley’s goal is to combine his passions for the spirits and journalism industries and couple it with his thirst for continuous education by providing consumers with the online digital media website of “Cocktail Chronicles”. Cocktail Chronicles mission is to inform and educate consumers on wine, beers, spirits and non-alcoholic beverages. The goal is to provide knowledge that assist consumers in being confident, smart, aware, and responsible in their cocktail and beverage selections.
Je’ Wesley is no stranger to leadership as he has presided over local organizations such as Alpha Phi Alpha Fraternity Incorporated (both undergraduate and graduate levels), the NAACP, Young Democrats of Illinois, former Treasurer of the National Association of Black Journalists (NABJ) Digital Journalists Taskforce and the former Community Relations Chairman for the Atlanta Association of Black Journalists (AABJ). He is presently a member of NABJ, AABJ, United States Bartenders Guild, the Georgia Restaurant Association, National Black MBA Association and Atlanta’s Buckhead Toastmasters Club.
To enhance his academic and leadership credentials Je’ Wesley has earned the following certifications:
• Wine Certification
• Mixology Certification
• Georgia’s SafeServ Certification
Turn to the expert, Je’ Wesley and Cocktail Chronicles, for your knowledge of cocktails. Then, read reviews on handcrafted drinks, learn the best places to go for great drinks under $21 in your major cities, retrieve crafty drink recipes to try at home and much more at www.cocktailchron.com .