Course Content:

The Entrepreneurial Freelance is aimed at providing the knowledge to understand the dramatically-changed business and technological environments in which we must work. This course is based on 20 years’ experience of freelancing, of covering the business, financial and technology worlds, and meeting many of the exponents of the new freelancing. The objective is to enable freelances to become entrepreneurial, able to target new markets and manage their marketing, to take control of production and distribution, including using websites, blogging, online publication and print-on-demand. “Journalists must become entrepreneurs,” said New York City University Professor Jeff Jarvis. “They need to make smart business decisions when they decide where to put their effort. They need to sense and serve the market. They need to work with innovators…. The future of news is entrepreneurial.”