Football Headline

Friday August 31, 2012Countdown to Kickoff: Gator Head Logo Makes its Home at Midfield

With the wait nearly over for the Gators’ season opener vs. Bowling Green on Saturday (3:30 p.m. ET, ESPN), a major piece of the puzzle has been finalized…the new Gator Head logo at midfield was officially painted Friday morning. Here’s an exclusive first look at the logo.

The logo is 60 feet wide and 40 feet deep. It extends from 40-yard line to 40-yard line.

“Our goal was to place our primary mark at midfield. That’s the most prominent location on the field and we felt that’s where the Gator head needed to be,” Mike Hill, executive associate athletics director for external affairs told GatorZone.com’s Chris Harry earlier this month. “It’s a hugely recognized symbol in college athletics.”

The new midfield look will move the letter “F” from the 50 to adjacent positions on each 25-yard line. Opposite each “F,” which now will be scripted in the updated Gator font, will be the official logos of the Southeastern Conference.

“It’s about consistency and updating,” added Chip Howard, executive associate athletics director for internal affairs. “This is part of a process that we’re continuing, part of an evolution. It starts with uniforms, branches out and eventually works its way to facilities.”