Turn down for what? For those who look at fifths of liquor as challenges, not nice gifts to bring to a house party, your anthem has arrived. The Grammy Award-winning producer turned emcee Hit-Boy brings Audio Push, Problem, and the always entertaining Juicy J, along for the four minute heart attack that is “T.U.”

The infectious production, punctuated by screams and plummeting bass, is like an old “Simon” game gone berserk. If you don’t get the previous reference, please don’t mention it in the comments section and make me feel old as sh*t.

I’m gonna go ahead and call it now: “turn-up” is this year’s “YOLO”. May every human being with this word still in their lexicon by the end of April suffer long-lasting mental damage from the unhealthy amounts of substances they ingest as a result of “turning up”. I’m done.

I feel for him. I was always wondering what was missing….and then I realized it was the intangibles. That’s what Ye had in excess that made people stop and listen at the beginning…he wasn’t polished lyrically or flow-wise….but there was just that something.