Microsoft MediaCart shopping trolley – too good for the local pond

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Microsoft is helping design the ultimate shopping trolley: a cart that will guide you round the store, suggest recipes…and tell you if you’re sticking to your diet.

Developed by MediaCart, the wirelessly controlled trolleys will help with special offers, remember your previous purchases and ‘deliver targeted communications at the point of purchase’ – i.e. blind you with advertising based on ‘traffic patterns’ and ‘shopper interactions’.

To make food shopping an even more relaxed and pleasurable experience the supertrolley uses voice recognition, technology perfectly suited for busy supermarkets, to guide its user to their desired aisle and even suggests the best route to take.

MediaCart says the trolleys could be on the high street as soon as next year.