Transparency is great, but for the sake of convincing people, even if they wanted to show the unfinished 10 mins, maybe they should have finished it off with the trailer to show what it would all look like when it had gone through post?

Apparently they mixed in some of the same teaser content.

I've heard some say... "Why couldn't The Hobbit film hit a home run like The Dark Knight Rises did? Its sizzle reel blew people away."

I think this is pretty unfair considering TDKR is nearly completed and the content they showed would reflect that. The Hobbit is 2 movies and part 1 is still in production... so to me it's not really a fair comparison.

I honestly believe this was meant to tease theatre owners... it apparently backfired. Oh well. One more hurdle to throw at this set of movies. Middle Earth is New Zealand!