Silicon Badia (2018)

Silicon Badia is a venture capital firm with offices in New York City and Amman, Jordan. They approach us to refresh their brand and website, which they felt no longer represented what they stood for. Through our intake process, we identified that their new brand should symbolize their growth as a globally-relevant firm, driven by the tagline “Global matters.”

The new logo represents communities and the power of people working purposefully together. It exists at a range of scales to accommodate a variety of applications, including patterns and texture. The new website applies the updated color palette, typography, and messaging in an understated way, much like how the team at Silicon Badia operates.