Pocholo “The VoiceMaster” Gonzales once again takes part in TAG Media and Public Relations’ Asia Leaders Forum. This time, it’s for a workshop entitled “Make your Pitch Matter: Voice Care for Sales and Marketing Professionals.” The workshop was held on Tuesday, August 25 at the Misono Events Place in Makati.

The VoiceMaster, together with Voice Care Philippines’ Executive Director, Ada Cuaresma, taught the importance of voice to 25 sales and marketing professionals, mostly from the events management and hospitality industry.

The workshop started with the VoiceMaster explaining how the voice is our most important tool, not just for sales and marketing, but for communicating one’s message in general. With the old adage that “It’s not WHAT you say, but HOW you say it,” he emphasized how the voice – which is the HOW – reflects our emotions, sincerity and intentions in conveying our message. The VoiceMaster also shared the “7 deadly sins” to avoid in order for other people to want to communicate with you. He also explained how the voice is a “toolbox” that people rarely use, and how to use those tools such as pitch, prosody, and register to be more effective in communicating.

After a short break for snacks and networking, Ada took the stage and continued on with the Voice Care part of the workshop. She started with the importance of vocal image, and how to use the body to improve it. Ada facilitated a series of warm up exercises for the voice, and capped the workshop off with a lesson on “stadium pitch.”