Decoding love for Big Bang and One Direction using 20/Twenty- Next-Gen Social Intelligence Platform.

When the going gets tough, the tough get going – This is so true for Big Bang and One Direction, the two super hot boy bands that are rocking the world of music. No matter what people say about boy bands – Their music is shallow, they are just a fad; meant to fade away within a short period of time, they work on a set formula of cute boys and cheesy music or whatever, these two boy bands have proven them wrong time and again by releasing super hit music albums one after another. Big Bang has more than half a billion views on its YouTube channel and One Direction has registered itself in none other than the Guinness World Records!

With so much happening around these two bands, the social media has erupted with fan conversations, posts, sentiments and so much more.

Given the popularity of these two bands on social media, our team at Circus2020 was super intrigued to find out which one of them has triumphed the other. Using 20/Twenty- our next generation social intelligence platform we decided to research Singapore, Indonesia, Malaysia and Hong Kong’s social media landscape to discover answers to our quest. Some of the findings are quite interesting, especially in the Gender Analysis and Language Analysis sections. Overall, Big Bang emerged as a winner against One Direction. But, you must read the full report to see if Big Bang has truly won in the matter of the hearts. Given is an excerpt from the report;