Weather be damned: next season’s biggest trend is seaside chic, as seen at Topman Design, with pastel two-pieces sporting the names of British coastal towns leading the seaside-inspired collection. At Sibling models sported little more than towels and swimwear, and Cottweiler’s shirtless models drifted down the catwalk in loose, light fabrics.

Crisp, clean and contemporary, all-white looks were seen at most of the directional brands’ shows, including Matthew Miller and relative menswear newcomer Wales Bonner, where white tailoring – both contemporary and traditional – caught the eye, and at Alex Mullins, where loose-cut, layered and embellished white silk was key across the collection.

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Sporting 90s

Nineties-inspired sportswear was an undeniable influence in many of the streetwear-focused collections this season, including those of Nasir Mazhar and Cottweiler, both of which brought back the classic shell suit reinterpreted for the contemporary wardrobe, and at Christopher Shannon, where the oversized pullover, a 90s British staple, was reintroduced in pastel shades.

Replacing last season’s medley of busy graphic prints, this season ushered in a much more muted aesthetic, with simpler stripes being seen repeatedly on the catwalk. There were shirts and T-shirts with vertical stripes at E Tautz and Lou Dalton respectively, while Tiger of Sweden opted for a striped two-piece look.

While prints may have been muted, this season saw designers use what seemed like all of the fabrics at their disposal, with layering and large, bold shapes playing an important role in Craig Green’s collection. The ever-adventurous JW Anderson opted for a playful take on proportion, and Man show participant Feng Chen Wang displayed billowing silhouettes.

Continuing to be a strong trend through to spring/summer next year, denim made many appearances in different guises across the weekend. Christopher Shannon and Man participant (and LCM newcomer) Per Götesson showed multiple looks featuring distressed denim jackets and jeans, while at E Tautz wide-leg denim jeans were matched with contemporary tailoring.

In a trend that also harks back to the early 90s, beige check reminiscent of the faux-Burberry aesthetic that once dominated streetwear, made a return this season in the form of jackets and layered overcoats at Agi & Sam and CMMN SWDN, and two-piece combinations across the Astrid Andersen collection.

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Yet again proving itself one of the most directional fashion events in the world, London Collections: Men SS17 ushered in a new set of style directives for next year’s menswear. Both traditional and contemporary labels displayed collections heavily influenced by 1990s fashion, with strong sub-trends centred round the British seaside and poolside chic, while – following on from SS16 – all-white looks and an abundance of bold silhouettes and stripes continued to make a strong statement. After reviewing all the shows and collections, we’ve highlighted the seven strongest trends for spring/summer 2017.