Focus

On The Web

About

I am a native to the San Francisco bay area and have over 15 years of industry experience, working across many different fields from exhibit design, web design, digital media, traditional graphic design and brand identity. I'm a firm believer that simple is hard, and that design is truly about problem solving and … Read More

I am a native to the San Francisco bay area and have over 15 years of industry experience, working across many different fields from exhibit design, web design, digital media, traditional graphic design and brand identity. I'm a firm believer that simple is hard, and that design is truly about problem solving and making people's lives better.

I am wildly creative, strategic, empathetic, experimental and obsessively meticulous. I also appreciate a holistic way of solving design problems in collaborative teams. I seek to learn what works and do more of it; learn what doesn't and change it. I'm a passionate student of real-world design, users, consumers, trends, competitors and culture.