Kinect Sales Surpass Ten Million

Following one of the biggest launches in consumer electronics history, Kinect for Xbox 360 continued its momentum in 2011, reaching 10 million Kinect sensors sold worldwide to date. Not only were sensor sales an overwhelming success, but Kinect drove significant game sales with more than 10 million standalone Kinect games sold worldwide to date.

In a nod to the recent sales success of Kinect, Guinness World Records has officially named Kinect for Xbox 360 the fastest-selling consumer electronics device, which sold an average of 133,333 units per day for a total of eight million units in its first 60 days between November 4, 2010 and January 3, 2011. The record confirmation comes just after the latest release of the Guinness World Records 2011 Gamer's Edition, which features dedicated sections to Kinect.

"The sales figures here speak for themselves," said Gaz Deaves, Gaming Editor for Guinness World Records. "According to independent research, no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector."