YMC SS14 Mens Collection London

Originally “You Must Create” YMC could also stand for “Young Man’s Clothing”, as a youthful masculinity were central to the fresh SS14 collection. The playful designs were complimented by the trendy young audience, which included Harley from Rizzle Kicks, Reggie Yates and Connor Maynard. The collection took inspiration from punk, with oversize spot patterns, graffiti paint strokes and animal prints.