X Marks Battle for ESPN, Startup

AUTHOR(S)

Reynolds, Mike

PUB. DATE

July 2004

SOURCE

Multichannel News;7/12/2004, Vol. 25 Issue 28, p9

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports on the dispute between ESPN television network and the X Channel over the use of the X mark trademark. Reaction of X Channel to the demand of ESPN to cease using the X trademark; Investments of ESPN in the X trademark; Plans of the X Channel for its programming.

Provides information on the survey entitled, "2004 Beta Research Brand Identity Study." Top cable television stations that are family-oriented; Perceptions of viewers on advertising clutter; Networks described as entertaining.

Deals with the plan of cable television network In Demand to convert two of its pay-per-view channels to events-only outlets. Reason behind the move; Types of programs to be offered by the channels; Details on the channel's distribution and viewers.

Reports on the 24-hour premium network launched in 2004 by Here! TV, formerly just an on-demand and pay-per-view service targeting gay audiences. Pricing for the premium channel; Types of programs included in Here! TV's subscription video-on-demand service; Claims of most cable operators...

Focuses on the development of the Entertainment and Sports Programming Network (ESPN) in Connecticut. Broadcast network model followed by ESPN; Relationship of ESPN with the cable industry; Historic achievements of the industry. INSET: ESPN DRIVES DISNEY'S CABLE REVENUE ENGINE.

The article announces that MTV has launched its high-definition channel, MHD, from a studio in Colorado. MHD or Music High Definition will draw its content from MTV, VH1 and CMT channels. It will features hip-hop, rock, country, pop, reggae and soul on concerts and on videos. Jeremy Bloom will...

The article reports that after a 2008 full of brinksmanship and bullying between U.S. television stations and the cable operators that carry their signals, 2009 may shape up as the jittery calm before a bigger political conflict over retransmission consent. It says that more than 50% of the...