The kinetics of oxidation of four aliphatic alcohols in acidic aqueous and micellar media were investigated. The reaction was found to be first-order with respect to both alcohol and oxidant. Pseudo-first-order kinetics were found to be perfectly applicable with ethanol, 1-propanol and 2-propanol while deviation was observed at intermediate stages of the reaction with methanol. The pseudo-first-order rate constants were found to be independent of concentration of the oxidant. The presence of TX-100 enhanced the rate of the reaction for all alcohols. Negative salt effects were observed with addition of KCl to the reaction mixture. A suitable mechanism for the reaction was suggested which agrees with the experimental findings.