The New York Times on Monday quoted anonymous sources briefed on the future of the magazine as saying it could stop publication in September, because its ad revenue has fallen 38 percent from this time last year and its circulation is flat.

Business 2.0 editor Josh Quittner declined to comment. Time Inc. spokeswoman Danielle Perissi said in an e-mail, “The recent press about B20 has been based on speculation.”

I asked her if the staff would be folded into Time Inc.’s larger publication, Fortune, whose San Francisco bureau shares office space with Business 2.0. Perissi replied: “It is true that we are taking a look at Fortune, but no decision has been reached at this point.”