AdRoll Key Enterprise & Cloud Applications

AdRoll Retargeting,

SCORES Analysis

AdRoll Strengths

AdRoll is a retargeting specialty firm that lets marketers use their own consumer data profiles to deliver ads across such platforms.

With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook Exchange on both desktop and mobile.
AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior.
In May 2015, AdRoll deployed a new version of BidIQTM, its dynamic bidding algorithm, across all of its advertisers' campaigns.

This version, code-named Beethoven, uses proprietary machine learning technology to factor in attributes such as viewability and predicted impression-level ROI to drive increased performance for advertisers.
In development since 2014, Beethoven has driven a 37 percent increase in ad viewability, according to the Media Rating Council (MRC) accredited verification firms, significantly beating industry averages.

Platform click-through-rates (CTR) have also increased 46 percent over the same time period.

AdRoll Revenues, $M:

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

AdRoll Cloud Infrastructure Insights

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).