So far the business is not profitable; it’s growing on track with the franchise’s projections. At the fall sale, the space was “busting at the seams. We had no idea that this concept was going to take off as big as it did,” Fernandez said.

As the morning wore on, sharp voices occasionally rose over the aisles. “Get back here! No, no, no, no, no!” one mom cautioned an errant toddler. Two babies had claimed the same pintsized basketball hoop and another mother intervened. “Be nice, please. No. You’ve got other toys you can play with,” she instructed. All in a day’s work.