Are you interested in sport sponsorship?
Would you like to understand which actors participate in sport sponsorship?
Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world?
Are you interested in learning and connecting with sports enthusiasts/students from all around the world?
The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event.
There are no special requirements to take the course.
Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.

From the lesson

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you.