mylifestylenews

2014-01-30

Tommy Hilfiger SS2014 Menswear collection <Westcoasting>is inspired
by a road trip adventure through California. Prepare to discover the wonders of
the west: sunrise surfs, beachfront clambakes, relaxing under palm trees and
exploring rugged canyons. The collection takes its inspiration from
California’s diverse landscape, embracing bright colors, bold patterns and
versatile styles. Celebrate the excitement of a road trip adventure, from the
Hollywood Hills to the Golden Gate Bridge and everywhere in between.

The first fashion theme, <Monterey> takes its inspiration from the seaside fishing town known for its stunning vistas of sparking Pacific waters. Styles embrace the classic red, white and blue color combination, with accents of turquoise inspired by the ocean. The look is all about mixing fabrics, colors and layers; on chilly springtime evenings, keep warm in double-dyed denim, a sporty nylon jacket with a cotton interior, or textured sweaters with nylon details. Under the cuff of a khaki chino, find an unexpected pop of tomato red. Knit cardigans are lined with nylon, while checkered button-down shirts can pair with a crew-neck sweater or athletic zippered parka. Theaesthetic is bright blue, snow white and tank red offset by viridian green, instantly reminding of the ocean. It’s classic Americana, with a fresh touch.

Next stop on the road trip is <Palm Springs>, the desert oasis where palm trees juxtapose a surrounding mountain landscape. The fashion group embraces faded, sun-bleached hues like palm green, ceylon yellow, butterscotch and retro red. Accents of grey and white add a modern aesthetic, allowing the bright colors to really stand out. When hiking the Apple Canyon, a khaki jacket can easily pair with burnt orange shorts or an apple green sweater. If relaxing by the poolside, a checkered polo is laidback chic. It also introduces a chambray statement: shirts, jackets, shorts and trousers feature chambray mini patterns, stripes, checks and over-dyed paisleys.

For the final stop on our whirlwind road trip, we head west to <Santa Barbara>. The fashion group exudes a subdued, clean and quiet aesthetic for the modern sartorialist, whether sipping cocktails on the beach or exploring rugged terrains. Subtle tones in khaki, taupe, dune and gray – mixed with pops of orange – embrace the quintessential laidback Californian vibe. Stroll along Santa Barbara’s boardwalk in a sun-bleached poplin shirt and casual Bedford short, or pair graphic oversized paisleys and engineered stripes. When the high seas beckon, a sailing trip is made all the more stylish in nautical snow white trousers, folkstone grey shorts or khaki Bermudas.

For Valentine’s Day 2014, LANVIN Marry Me Love Balloons transforms the most
romantic declarations into an irresistible game. Playing with the ecstatically
happy codes of the House of LANVIN, this limited edition offers a flight of fancy and
style reinterpreting the original design and fragrance in a totally fun way. Marry Me Love Balloons is a declaration
dedicated to couples who envisage love with…humor. Because you shouldn’t be
(too) serious about that walk together down the aisle, Marry Me Love Balloons is
the colorful wedding announcement of quirky love. Look for a soul mate, find
each other, enjoy the moment, spray on a bit of tenderness and be madly
spontaneous…Marry Me!!

Montblanc announced Hugh Jackman as its global brand
ambassador. The award-winning Australian stage and screen actor will be featured
in the luxury brand’s forthcoming advertising campaign and act as an ambassador
in all international markets with the exception of the United States. Born in Sydney, Hugh Jackman has proven his incredible
versatility as an actor, taking on roles on both stage and on screen. He won
critical acclaim for his role as Jean Valjean in “Les Misérables” for which he won a Golden Globe in 2013, and
was nominated for an Academy Award. In addition to his acting skills, Jackman
has won awards for his outstanding presenting skills, including a Primetime
Emmy for his work at the 59th Tony Awards in 2005. He reprised his
role as “The Wolverine” in 2013, and will star in “X-Men: Days of Future Past” to be released in May, 2014. Montblanc International CEO Jérôme Lambert said: “We are delighted to announce this partnership, and
welcome Hugh Jackman into the Montblanc family. He represents all the
attributes of the Montblanc brand: elegant, talented, pioneering and committed
to the arts. He inspires and enthrals audiences worldwide with the quality of
his performances.” Global Brand Ambassador Hugh Jackman said: “I amdelighted
to be part of the Montblanc family as I have always admired what the brand
stands for, its fascinating history and the quality and uniqueness of the
products they create.” Montblanc, has embodied the finest European
craftsmanship and excellence in design for more than a century. Celebrated for
generations for its iconic writing instruments, the luxury brand offers watches
crafted in the most refined Swiss watchmaking tradition, fine jewellery and
leather goods collections.

2014-01-29

HOGAN SS2014 Ad campaign featuring new face Jamie Dornan. Shot by photographer Alasdair McLellan, the campaign features Dornan in the distinctive charm of Venice. Dornan's intense charisma gives all the shots a modern sophistication that perfectly translates into Hogan's unique contemporary lifestyle in a selection of HOGAN's distinguished accessories of great quality and laid-back elegance.

"HOGAN is a cool contemporary Italian brand. Certain brands sort of stand out, HOGAN is one of those." Says Dornan.

EMPORIO ARMANI 2014 Eyewear Collection inspired by the delicate and brilliant ‘Kajal’, fashion show, the eyewear collection conveys a surprising sense of colour to fall/winter. With contrast and original material and colour matches, the precious details and clear cut lines of this eyewear define pure and contemporary elegance. Its freedom of style wityh pure lines and touches of the east.

EA2013

A strong fashion look for this brightly-coloured men’s sunglass. The latten frame, typical of Emporio Armani, features a flat and shaped front with round lenses. The temples flaunt a bicolour injected rubber earpiece, in colours contrasting with the front, and bear the Emporio Armani logo. Very appealing is the coloured rubber cord, always in contrast with the front, featuring an original temple fastening system. The eyewear is available in the following matt colours: black, gunmetal, electric blue and red.

EA3016

This acetate optical model with its slim rectangular shape is both elegant and feminine. The logo detail is represented by a metal triangle with two small studs, also found in the Emporio Armani FW2013 accessories collections. The eyewear is available in violet and brown, as well as petroleum green and black, with streak and transparency effects.

EA3019

Men’s optical frame in plastic material, with strong impact. The design is assertive and inspired by the most innovative working methods of the materials in the Emporio Armani men’s collection for next fall/winter. Colour variations: black, petroleum, grey, blue and brick.

EA4017

A distinctly feminine model with a bold silhouette and squared corners. The frame front is enhanced with contrasting colour inserts that accentuate the original design. The temples are made of metal and feature the full Emporio Armani logo. This eyewear is available in Havana/red, black/violet, beige/green, light blue/brown and violet/brown.

EA4018

High fashion is the look for these injected sunglasses with their strong rectangular lines. The extrathick outer edges emphasize their feminine appeal. The temple logo detail presents the metal triangle with two small studs, also present in the accessories of the Emporio Armani FW2013/14 collection. The model is available in green and brown with graduated lenses, besides black, grey and petroleum green.

EA4019

Strong-impact men’s sunglasses model. The design is assertive and is inspired by the most innovative production methods for the materials forming part of the men’s Emporio Armani FW2013/14 collection. The thick and square-shaped frame, made of plastic material, with a rubber and perforated effect, and a strong metropolitan appeal, is completed by the coordinated rubber cord wrapped in a metal mesh. The eyewear is available in the rubber colours: black, grey, petroleum green and brick red.

EA4021

Men’s sunglasses with an assertive look, and sporty twist, featuring bi-spherical lenses made from an innovative ultra-light material, obtained by joining a layer of polyurethane to a layer of polypropylene. The front forms a single line with the semi-rigid plastic temples which twist around themselves to form the earpiece. The micro perforated effect of the temples is inspired by the most innovative working methods of the materials in the Emporio Armani men’s collection for next fall/winter. These eyeglasses are available in black and gold and black and blue.

EA4022B

Directly from the catwalk, this model is inspired by the Emporio Armani women’s fall/winter

collection. The front consists of a single lens with wraparound “shield” shape, lightened by the faded pastel shades. The jewel-temples, prominent and rounded, are enhanced by coloured Swarovski crystals and gems, forming a motif of eastern inspiration. The Kajal eyewear is available in three colours: pink, light blue and pale green.

Pat McGrath, Max Factor Global Creative Design Director, has been
honoured in Queen Elizabeth II’s 2014 New Year Honours List. Awarded a
MBE, she’s celebrated for her outstanding contribution to the beauty and fashion
industry. An incredible achievement for a true visionary.Pat
has
been called the most influential make-up artist in the
world by fashion magazines and other commentators with her significant result in both beauty and
fashion industry among the years. Pat is always passionate to makeup and
fashion. She is dedicated to develop different makeup techniques and create diverse
beauty trends. In the fashion week every year, she will help different
well-known brands, like Prada, Miu Miu, Lanvin and Louis Vuitton, creating magnificent
looks for their fashion shows.

2014-01-28

Longchamp’s Spring 2014 advertising campaign new face Alexa Chung keeping up the company’s track record of high-impact signings, from Kate Moss
in 2006 through to Coco Rocha in the upbeat creative movement ads of the past
four seasons. Widely
admired for her fashion sensibility, Alexa Chung juggles modelling assignments
with careers as a DJ, journalist and TV presenter in London and New York. A
contributing editor and three-time cover girl for British Vogue, she recently published her first book, a collection of
personal writings, drawings and photographs, appropriately entitled It. Alexa’s encounter with Longchamp
happened when she attended the opening of the company’s new Regent Street
flagship in September.

Marie-Sabine Leclercq, Head of Global Communications at Longchamp, comments: “Longchamp is defined by its vision of optimistic luxury. We intend luxury to be part of the everyday life of an active, dynamic, cosmopolitan woman – a woman who loves fashion, but is not a fashion victim. Alexa Chung totally represents that vision. She is smart, sparkling, stylish – the ultimate embodiment of the movement and energy that are at the heart of Longchamp.

Following on from Paris and New York, the legendary resort of Saint Tropez was chosen as the ideal setting for the relaxed glamour of Longchamp’s Spring 2014 ready-to-wear collection. The beautiful late-summer light is captured to perfection by photographer Max Vadukul, who has shot two previous Longchamp campaigns. Alexa Chung brings her characteristic charm and freshness to the video, which are styled by Alexis Roche, and feature key pieces including sporty shorts, slip-on silk dresses and one of Longchamp’s signature coats in butter-soft leather. In addition, to spice up the
launch of the new campaign video, Longchamp has specially created a new
interesting online game:

From 27 January to 2 February 2014, all participants, who
can correctly arrange the 4 short movie clips in chronological order, may win a
piece of Le Pliage Cuir handbag in citron colour! The online game can be accessed from

The
delectable Cat's Eye collection steps into the realm of the wildest dreams
imaginable with this unique watch entirely enveloped in a costume of white
diamonds. This exquisite plumage is the ultimate embellishment for this most
exceptional of timepieces. Seductive and grandiose, the Cat's Eye High Jewellery watch
explodes with dazzling light and sparkling reflections. This masterpiece of
timekeeping harmoniously combines the talents of the watchmaker and the jeweller.
It perturbs the senses and is the object of every desire. Girard-Perregaux, one of the historic Swiss Manufactures de Haute Horlogerie, has conquered
the world with its expertise, with over two centuries of uninterrupted
production. A mechanical caliber of the
very finest craftsmanship thus beats at the heart of this timepiece. In the same way, the iconic design of the
Cat's Eye Collection has made it a reference in terms of ladies' watches. The
case, oval and horizontally aligned, has become over the years a highly-prized
symbol for female admirers of fine watches. Its
spectacular setting of 646 white diamonds of the very highest level of purity
confers on it an aura that is unrivaled throughout the world. They are in fact each classed as
"F-VVS", a guarantee of perfect proportions and an exceptional degree
of brilliance.

The superlative character of the Cat's Eye High Jewellery
watch is illustrated by its exclusive recourse to only the most precious
materials. The dial, the case and the bracelet, are all entirely fashioned from
white gold. They form the structure, actually almost invisible, upon which the
gem-setters patiently mounted its constellation of diamonds.No fewer than 120 hours of unwavering
attention are required in order to achieve this result.For this task, only the very best craftsmen
were selected for the dexterity, patience and flair that guided their
hands. The size of the emerald-cut stones give a
contemporary, racy character to the Cat's Eye High Jewellery watch, which is
historically recognized and transforms the rough diamond into a dazzling,
multi-faceted rectangle with smoothed-out angles.In so doing, the different faces
systematically create a diminutive House of Mirrors in which each stone is
progressively lit up or eclipsed at each movement of the wrist. A total of 645
stones make up the mosaic that envelopes the Cat's Eye High Jewellery watch.
The dial, the watch's centerpiece, presents a rare spectacle with its sunray
effect and at its epicenter the small second hand decentered at 9 o'clock, and
the rays in the form of lines of diamond stretching out toward its edge. The
sole exception among the emerald-cut gems is the single diamond embedded in the
heart of the crown, the only one to display a "rose" cut.The Cat's Eye High Jewellery watch brings
together a total of nearly 50 carats of precious stones, making this by
definition one of the very rarest timepieces in existence.

Created in 1969 as a variation of the
legendary El Primero, it combines the performances of the world’s most accurate
automatic chronograph with triple calendar and moonphase indications. Steadily
perpetuated over the years, it now appears in a form bridging past and present,
orchestrated around a display loyal to the historical model, while the case
displays resolutely contemporary lines. While one man took
a small step that proved a giant leap for mankind by walking on the moon,
Zenith did much the same for watchmaking that same year. After seven years of
research, the Manufacture presented El Primero, the first ever integrated
automatic chronograph, also equipped with a date and a tachometric scale. It
was already an impressive feat in itself, backed by exceptional precision since
the calibre beat at the exceptional speed of 36,000 vibrations an hour,
corresponding to 1/10th of a second precision. That same year,
buoyed by the daring that has guided its steps since its founding in 1865, as
confirmed by the over 300 patents registered to date, the Manufacture Zenith
further rolled back the boundaries of its art by equipping its calibre that
had become an instant watch industry icon with triple calendar and moonphase
indications. The name of this movement also born in 1969 was the El Primero
3019 PHF, later referenced as 410. Built around a column wheel and endowed with
a 50-hour power reserve, like all the El Primero movements that would punctuate
the Zenith collections, Calibre 410 made its way through the decades until the
year 2000 thanks to remarkable reliability coupled with extraordinary
precision. But icons never die, and Zenith is now reviving it in 2013 in a
500-piece limited series featuring a slate grey dial. Almost half a
century after its creation, El Primero Calibre 410 has evolved in various ways,
including having a complete model named after it and finding its way back into
the legendary El Primero collection. Introduced this year with a silver-toned
dial, it reproduces the original function layout in a distinctively 1970s
spirit. The days and months are counted off at 10 and 2 o'clock respectively, while
the date remains imperturbably enthroned between 4 and 5 o’clock. Merging into
the hour subdial at 6 o’clock, the moonphase depicts the revolutions of the
night star through a special-shaped aperture with two rounded cut-outs
reproducing the dark part of the moon. The latter thus reveals its successive
phases – and faces – throughout its cycle (waxing moon, full moon, waning moon,
new moon). The disc bearing two moons is driven by a 59-toothed wheel
corresponding to two lunar cycles (2 x 29.5 days). This is a model that
reinvents the subtlety of the moonphase function by combining technique with
poetry. The
Manufacture-made complications of El Primero Calibre 410 are fairly classic,
yet nonetheless rare. While Zenith wished to preserve the authentic character of
an icon 20th century icon, it has succeeded in infusing it with “that
little something extra” that imparts a modern touch and makes it truly unique.
Appearing in a contemporary 42 mm size, the steel case displays decidedly
on-trend curves with alternating polished and brushed finishes. The round
chronograph pushpieces proclaim their originality, while the snailed counters
create a subtle contrast with the sunray dial motif. Rimmed by the tachometric
scale on the opaline inner bezel ring, the rhodium hour-markers stand out
clearly to ensure perfect readability, while the Zenith star on the tip of the
blue central chronograph seconds hand flies around the dial as if to underscore
its prestigious kinship with the world’s most accurate series-made chronograph.
The beating pulse of an authentic Manufacture model driven by the daring spirit
of the one that will forever remain “the first”, the El Primero Calibre 410
reveals its fascinating 390-part mechanism through the sapphire crystal
case-back. It brings to the wrist the unique pleasure of owning an icon.

The first stop in the road trip is <Monterey> where coastal vistas meet a turquoise ocean and picturesque boardwalk. The fashion group gives a wink to a modern nautical style, with principal tones in tomato red, classic white and core navy. The look embraces pattern on pattern, denim on denim, and no shortage of graphics. Feminine polka dots combine with head-to-toe stripes, gingham, windowpane plaid or marine-inspired prints: it’s boats, starfish and seahorses a plenty. As early spring air can be chilly, keep warm in a statement anorak, crewneck sweatshirt or jersey blazer complete with a striped lining paired effortlessly with slim-fit colored chinos or ankle-length pants. Balancing the all-American red, white and blue tones are grounding accents of khaki and lemon tonic.

Heading south to <Palm Springs>, the second fashion group embraces sun-drenched desert tones combined with vibrant colors. Miami blue offsets aqua sky, while pop coral pairs with diva pink. Military-inspired accents are seen in cameo rose, pebble, olive and pale taupe, offsetting the bright feminine hues with a masculine touch. Tonal color-blocked pieces are key – including a statement trench coat, polo shirt and blouses – as are vintage-inspired geometric graphic prints. Washed out pigments add depth to seamlines, while gold metal trims add a touch of Palm Springs dazzle. For a casual daytime look, pair desert-wash pants with spring leather or textured sweaters; when the sun sets, a geo print blouse, ankle-length pant, or shirt-dress transition smoothly from day to night.

For the final stop on our whirlwind road trip, we travel west to <Santa Barbara> where ethnic prints, indigo tones and head-to-toe white make their own unique statements. It’s heather blues, dusty olive and beluga green, offset by bright lemon tonic. Feminine details are seen throughout, from eyelet and lace to loosely knit sweaters. In the hot summer sun, linen and cotton blends are lightweight and breezy. Indulge primitive instincts in tonal animal print or ikat, seen on maxi dresses, shirts and blazers. Alternatively, keep cool in textured white on white, from t-shirt dresses to full pleated skirts. For sundown cocktails or boardwalk strolls, a reinterpreted summer suit pairs an unlined jacket with shorts.

GUCCI AW2018 AD CAMPAIGN

SALVATORE FERRAGAMO AW2018 AD CAMPAIGN

KENZO AW2018 AD CAMPAIGN

GIORGIO ARMANI SS2018 AD CAMPAIGN

EMPORIO ARMANI SS2018 AD CAMPAIGN

CHAUMET 2018 GRACE & CHARACTER AD CAMPAIGN

about us

Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.