Tag Archives: dubstep

Everyone says it’s always about your timing especially when dropping any sort of news and I must say it was pretty damn good right now as NERO just posted their latest video release. The video features the forthcoming single, “Crush On You” which is to be released October 16th 2011. This initially cheerful track takes to chaos as the killer dubstep bass tones take over your ears and the life of the video. Definitely a great one to have stumbledupon at such a perfect moment. Not really much to add here as I was in the middle of some other work but I just had to get this out to you as I was hearing it for the first time!

Beat-Play just announced their official public Beta launch. We’re here today with Beat-Play’s founder and CEO, Dante Cullari, to tell us some more about the company.

Dante, what is the goal of Beat-Play?

Beat-Play’s aim is to provide an optimized digital infrastructure to the music industry as a whole. We want our tools to encompass a full spectrum of opportunities for artists and fans to create, promote, distribute, monetize, organize and listen to music. We understand that there is no one perfect solution that will work for everybody, so our goal is really to provide a number of options for each of the different components of the music industry I just mentioned. All of this is now made significantly easier with digital, online and social technologies, and we feel that centralizing these solutions by defragmenting music into one rich community will also be beneficial for everyone. We want to help create the foundation for a long lasting, sustainable and prosperous world music industry online, as we move forward into the future.

What does Beat-Play offer artists and fans right now?

Our first and current product addresses promotion and distribution for artists (or discovery and sharing for fans), organization and playback. Right now, Beat-Play is a streaming player that promotes music to fans with something we call Bump, which is a search based on tags, or keywords that the user enters. Listeners can use Moods, Locations, Artist Names, Genres, Activities or really almost anything, to describe the music that they want to hear. Beat-Play then creates a custom playlist for the listener consisting of both music and videos (via Souncloud, Youtube and Beat-Play itself) based on matches to the user’s tags. These playlists are updated in real time as music is continually added to the service and tagged. Fans can then save the music that they find and like into playlists, and share these playlists with their friends through Facebook.

While the current product currently offers limited functionality, our next product will focus on adding in new options, as well as improving current ones.

What are you working on for the future?

Our next product will address several issues. We’re working on mobile to improve access. The next product will also be socially integrated which again will aid in promotion and distribution, or sharing and discovery, and we hope to also include some more options for user customization. We want to make organizing and managing your listening experience better, with more custom presets, which again, will help in discovery and also fan retention.

The next big step for us then is really artist monetization. As mentioned before, we realize that one option will not be sufficient for every artist, so we’re planning on introducing things like music and merch stores, ticketing and show booking, commercial music license stores or auctions, and even advertising opportunities.

Advertising is actually something I want to briefly touch on – To quote the Facebook movie, “Advertising isn’t cool.” In the movie that’s really all they needed to say about it before just turning their backs on it. I feel that this is an attitude that most companies have towards advertising, but nobody really wants to be the one to challenge it. On Beat-Play, we’ve come up with a way around this.

First of all, artists on Beat-Play will own their own ad space, and they can leverage their statistics on Beat-Play and on Facebook to negotiate better rates with sponsors. As far as the ads themselves, you wont see annoying and interruptive commercials, or huge flashy banners. Our ads will instead be designed to actually add to the listener’s experience by offering pieces of bonus content relevant to the artist or the music itself. It could be a music video, a cool app, or even a video game. If it’s Skrillex, maybe it’s a Dj app. If it’s Slightly Stoopid, maybe it’s a surfing game you can play while listening to the music. Also, the listeners won’t be distracted by these ads. On the player itself we’ll use something that we call postage stamp ads, because they’re just about the size of a postage stamp. If the user doesn’t want to engage with the ads, they don’t have to, and they won’t be interrupted by them. For the people who do choose to engage with the ads, they’ll get some additional content that they couldn’t have gotten otherwise, creating incentive to actually share ad content. This provides a great revenue stream to the artists, allows the fans to continue to listen to their favorite music for free potentially, and also provides some great cred for the sponsors involved. Everybody really wins, and this even has some great potential to curb piracy for artists. These are the kinds of solutions that we’re looking forward to making available to the music industry in the near future, using digital technologies to make it happen.

How can people help?

Get on board now. It’s only going to get better, and for artists especially, it’s a good idea to start gaining their fan-base here so they can get their statistics up. Even if they’re not on Beat-Play though, building Facebook statistics will still help them out, and Beat-Play could still help promote an artist if their music is on Soundcloud, Youtube or Jamendo right now. So not being on Beat-Play doesn’t necessarily mean that you can’t still benefit from it, but it’s a good idea to get on there now as we’ll really be able to offer the fans a better experience with their music on Beat-Play if they do. It’s completely free, so there’s nothing lost by trying it, and for fans right now we really offer some great discovery and organization options, along with unlimited, uninterrupted free streaming. Mobile is obviously something we’re really excited about pushing out next.

As we continue to grow, we will really need help from the artists and fans to support and build this community. We need artists to upload their music and tell their friends and their fans. We also need artists to work together in helping to support and promote each other by tagging fellow artists in their own songs. Most of all though, we need artists and fans to really take ownership of this community, and take advantage of the free options we’re putting out there. This really does need to be a team effort, and I think we have the strength and the ability as indie artists to build something huge, so that we can have the kind of impact that we need in order to benefit all of the incredibly talented independent artists out there that are struggling right now, and also to impact the fans that are missing out on a lot of great music because of it. We’ve had a great response from artists so far, and we’re confident that these solutions will bring some big changes to the way the music industry operates in the coming years.

You can go to Beatplay.com right now to sign up, and you’ll be asked to login with your Facebook account. We don’t auto-post to anybody’s walls, or publish any user information, not even on the Beat-Play player itself right now, so your account will still be completely secure.

If you have issues or suggestions, please contact us! We are still in beta so we understand there’s a lot of room for us to grow, but we’re working really hard with our small team to keep up with the demand for more features. The player is best used with Firefox right now also. Again, we really appreciate the support of the independent music community that we’re getting, from both artists and fans, and we’re extremely excited to get to the next level!

Dante, thank you so much for the interview.

Absolutely, Thank you!

To get you started, here are some awesome playlists courtesy of the Beat-Play team – over 6 hours of great tunes:

Cape Town based drum and base producer and DJ, SFR, first fell in love with the genre in 2000. Since then he has been creating drum loops with layers of bass and complex melodies to make beats that are inspired by almost every genre of music, both new, old, underground and main stream. In 2007 he began experimenting with dubstep, he first heard at Homegrown (Cape Town’s biggest drum and bass night). DJ SFR has released numerous solo records and collaborated with South African artists, Mix n’Blend and Hyphen. In a recent interview he was asked when he first started DJing and producing, SFR responded after a friend introduced him to D&B he was hooked, “The speedy drum patterns, the sub bass, the complex rhythms and the overall subculture of people that belonged to it. Not long after I bought a turntable, started buying records and began fiddling around in a few sequencers.” Download this passionate DJ’s EP, Difference in Detail from his website now!

Being a central agent in South Africa’s electronic music scene, Richard the Third is a regular DJ at the country’s biggest music clubs such as The Assembly, Fiction, The Woods and Alexander Theatre. As one half of local dubstep warriors Biscope,, producer and performer for Spoek Mathamobo & Mshini Wam, Richard the Third’s sets are a roller-coaster ride of the best modern bass music: grinding electro, rising dubstep and everything in between. He has put his own music out on local labels such as African Dope and On A Break Records as well as producing and remixing with numerous other South African artists, including 340ml and Sibot. He describes his music as, “Somewhere between the warm waters of dub and downbeat and the rocky mountains of banging dancefloor electronica” Check out his track Boss, featuring Ribone.

Dirty Paraffin hails from Duban, but is currently based in Johannesburg, South Africa. Their unique sound is heavily influenced by South African Kwaito music and Zulu culture. They have been cultivating a new style of music combining dubstep and electro, which is highlighted by their videos. Check out Exhibit A.

This weeks playlist is a bit on the crazy side, ranging between multiple different styles to fulfill everyones electronic music fix. So this is where we tell you to take a load off, kick back and enjoy this great compilation. Please as always, if you enjoy something here please click the specified track title or photo to view their website for more artist information. Jam Time!

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