Menu Bar

December 22, 2005

Blowfly is a beer whose marketing is inspired by Open Source (Liam's background includes a period with the Linux consultancy, Red Hat). He explains how they created an open source model to create demand for their beer by word of mouth - a David and Goliath tale of using networking to challenge the brewing duopoly in Australia.

"We're the lunatics from Brewtopia. Backed by one of the best up and coming breweries in the Australia, in 2002 we created a beer built on a concept we called Viral Equity - thousands of people across 20 countries helping us make a brand new beer over the internet. Crazy? Yes. Doomed to fail? Yes. But it didn't.... And for giving us input we gave those folks a chance for stake in the company!"