There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.

The new Google update has affected the website page ranking and the key areas, which have got affected are:
1 Your web page history
2 Method for counting back links
3 Web site content and structure

Let us look at each one of the affected areas.

Your web page history
One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.

So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose "guaranteed SEO services" against "SEO services". You will achieve a good ranking on Google for a relevant keyword phrase and at the same time, keep your efforts on building relevant links for your primary keyword phrase.

So if you have competitive phrases as well as a long website history then you stand a better chance at getting high rankings on Google.

Method for counting backlinks

According to the Google update, the history of the links on your site will also get importance while determining the page rank. According to the Google update, the sandbox regarding links are functioning in parts and after a certain period, the links will gain a considerable part of their weight, and after some more time, they will gain some more weight and it will go on. This basically means that if you pursue a link building campaign today then it will not substantially affect your Google rankings for quite some time. Because Google does not show all incoming links you may want to consider using yahoo to check your back linking.

Another important aspect is that the relevancy determining criteria has improved. According to Google, your web pages don not need to have content with the exact keyword phrase but the keyword phrase has to be relevant to your industry. So if you are running a SEO business and if you link your website to that of a website design & development company then the link will be a relevant link.

Another aspect that has gained momentum is natural links. If your links are within the content area of a web page then they will carry a lot more weight than isolated links.

Website content & structure
Another important thing noticed by SEO experts is that there is no change in the optimal keyword density but there has been a decline in its value. Although the importance of having a specific keyword density on a particular webpage has declined but on the other hand there has been an increase in the importance of relevancy.

Google is going to assign relevancy on your overall content and not for keyword specific content on a particular page. There will be a higher visibility for topic-specific directories as against general directories. If your website has a central theme that is carried throughout the website then your web site will have a better page rank.

Google has also added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and are built into the entire content of your web site then it will impact your ranking by adding more weight to the internal pages.

The bottom line is that although this is not the perfect Google update on page ranking but it will make sure that people can not have their websites higher on the page rank by buying links or cramming their web pages with keywords.

1). Semantics and SEO For Successful SEM By : Moe Tamani
Semantics is not something new to the internet or websites. Semantics have been around since the ancient ages and we use them almost everyday in some situation or the other, vocally or in writing.

2). Off Page Optimization: Analyzing Competition in SEO By : Moe Tamani
Off page factors are as important as the on page factors while analyzing competition to enable a successful SEO campaign. Off page factor can be termed as external factors that affect SEO and these factors include incoming links, page rank etc.

3). The SEO Marketing Promise By : Moe Tamani
SEO is considered the most important aspect of getting a higher page rank even today after Googles page rank upgrade has been introduced. Most web site owners/administrators either hire SEO experts or do it themselves.

8). The Use of Google Reader For SEO By : Moe Tamani
One of the recent services launched by Google is the Google Reader, which is available at [reader.google.com]. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too.

9). SEO is DEAD? - Goodbye to Slow SEO! By : Jeff Casmer
The days of slow SEO drudgery are gone. Web marketers no longer have to beg Google to have mercy on them, nor do they need to rely solely on SEO services to build or save their ranking. Because webmasters are finally starting to understand what search engines have been asking them to since web marketing began: serve the visitors, not yourself.