Email marketing campaigns have been very popular nowadays in promoting your company updates, new products, and new services to your subscribers. You send newsletters to their emails whenever you need to so they will keep updated to what’s going on with you.

However, do you really think it is now still easy to get through your subscribers’ emails when there have been spam filters to protect their inboxes from spam emails? Telling you the truth, it is not. Email spam filters are able to consider your emails as spams just by concluding from the words you use in your email marketing campaigns.

This means there are words you must pay attention carefully in composing your emails to your subscribers as they can trigger spam filters to block the emails right away before reaching the inbox. What are the words and how to avoid this situation?

Even the number keeps increasing and the spam words keep add up further and more. You can check more suspected spam words list here. To solve these triggering words issue, there are few things you can do about it.

Choose the right words selection
Be sure to prioritize on keeping your newsletters the most professional they can be! Spam filters analyze emails by the words used. So this means, you need to avoid using words that are very heavy spam trigger keywords.

Make a Good Formatting
You must keep your email formatting simple and professional. For example, don’t use too many different colors, fonts, sizes, or images as this will result to spam filtering. So, it is better to have your email clean. Just use 2 or 3 different fonts and sizes and that will be enough.

Use Consistent Newsletter Template

In creating your newsletters, you better have a template if you send newsletters routinely, like let’s say once a month, which is an acceptable frequency to send newsletters. By using template, it will ensure that your newsletters have its own style as they have the same look and feel. If your email newsletters have the same style, it will help you to avoid spam filter system. Additionally, it will provide you with professionalism and good branding to your newsletters.

Provide Unsubscribe and Contact Information
Remember to provide a way for the readers unsubscribe in the newsletters you send as if you don’t, it is considered illegal in some countries, which is also an instant sign of spam. You must include any contact information, either phone, fax, or address, to show the confidence of your email and company too. This contact information is useful in case there is any potential customer who’d like to contact you.
Do Mailing Test before You Send
The last step to ensure that your emails do not enter spam filters is by testing it first before you finally send them. For example, you can try to send the newsletters first to some email accounts of yours with spam filters. If the newsletters do not go to inbox and are sent to junk folder, that means your email newsletters still have things to fix first before you can send them to your subscribers and you have to solve it.

So, starting from now on, you can ensure that your email marketing campaigns work perfectly without having to be restricted by the spam filtering system.