Warning: A few locations are being frozen yogurt grinches and not participating in the promotion, including the Yogurtland in Brentwood, according to Yogurtland’s website.

The company is also supporting education charity First Book. It’s not a huge donation — they’re matching up to $20,000 — but it’s for a charity that helps provide new books to kids. Yogurtland’s support will help provide 8,000 books to kids in need, according to Yogurtland. Donations will be matched until Feb. 10.

They served more than 1.2 million free cups of yogurt last year on the first annual National Frozen Yogurt Day, and expect to serve over a million once again at their 190 locations.

They’re partnering with Hershey’s, and the event is also sponsored by the California Milk Advisory Board.

Previously in Without A Net

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