Defining who you are transcends the business world. Its a basic function of life. Or rather, it should be. If you don't know who you are, truly, you will constantly float. Never being anchored to something stable. What defines you? Who do people see you as? And more importantly, who do you want to become? In this episode we look at the process I took at figuring all of that out, and how it applied to success in building this brand