The name of the game is networking

Networking makes some people anxious. Though networking can seem self-serving or forceful, it’s actually the opposite. Getting and staying in touch with people is friendly and mutually beneficial. People really do like to help other people when they are asked to, and people truly enjoy returning a favor.

The larger your network, the more qualified leads and referrals you will have in both your business and personal lives. Here are some tips to make networking a natural part of your life:

Help people. At its core, networking is about giving to others. Be receptive to people in your network and what they might need. Give them referrals without asking for anything in return. The favor will be returned in the future.

Listen to people. Listen to what people in your network are looking for and try to get at the benefit of their product or service as well as who they are personally. Establishing a meaningful connection is the beginning.

Find the right people. You can cast a wide net, but focus on the people who you connect with most. Join a networking group, or better yet start one with people who complement each other.

Have fun. Networking isn’t all work. Make it fun by networking with people who have similar interests so you can work and play at the same time.

Arielle Landsberg is co-founder and Design Director of creative marketing agency Tone Creative, based in Saratoga Springs, New York.