In his capacity as founder, Greg Muzzillo helps lead Proforma, a provider of high-quality graphic communications solutions to more than 50,000 clients. The company furnishes promotional products, business documents, e-commerce support, and printing services. In addition to his experience with Proforma, Greg Muzzillo founded PFG Ventures and has held a seat on the board of directors for the International Franchise Association.

Promo Marketing magazine recently named Proforma the #1 Top Distributor in the printing and promotional products industry. The publication awarded the company this distinction for the fifth year running on the strength of Proforma’s sales, which reached more than $400 million in 2012. In making its rankings, the magazine compared sales in 2012 to sales in 2011. Complementing this honor, Proforma earned the #2 Top Distributor distinction from both Print+ Promo and Print Solutions magazines. In addition, Counselor magazine honored the company as the #3 Top Distributor.

Proforma operates an annual marketing fund that provides millions of dollars of sales support to franchise owners. The fund helped owners realize average growth of 24 percent in 2012.

Greg Muzzillo has made a career of helping companies speak with a purpose through consistent branding and strategic communications. As co-owner of Proforma, a graphics marketing company with more than 750 locations throughout North America, Greg Muzzillo knows that the majority of a business’s customer base now expects an online presence to assist them in finding information.

To be sure customers have what they need within moments of realizing they want it, an effective website is key to engaging clients and closing the deal. Three critical components define a valuable website. First, the site should be clutter free. A clean page populated with short, direct text and a few images that have been selected with a purpose grab attention much quicker than sites where the viewer has to trawl through excesses.

Second, the site content must be informative. The decision to use photos, video, audio, or text is less crucial than the meaning those snippets convey. Whatever the message, it must be presented directly so that in a few moments the web user is able to gather all key points.

Third, social media remains the final identifier of a solid site. A link to Facebook, Twitter, a blog, or other platforms will ensure the company remains in a customer’s mind even after leaving the main site and no longer shopping for a specific good or service.