Pass the Plate, An Interstitial Series About Healthy Food Choices, to Premiere on Dinsey Channels Worldwide

(c) Disney

Pass the Plate, An Interstitial Series About
Healthy Food Choices, to Premiere on Dinsey Channels Worldwide

(October 22, 2007) Disney Channel will premiere a daily series of
interstitials, "Pass the Plate," designed to help kids and their families
understand more about healthy foods, beginning today, MONDAY, OCTOBER 22
on Disney Channels around the world. Rotating on-air each day, the segments
will be presented in multiple languages with subtitles. The announcement was
made today by Rich Ross, President, Disney Channel Worldwide. In the U.S.,
"Pass the Plate" will premiere during the #1 basic cable series for Kids 6-14,
"Hannah Montana" (7:00-7:30 p.m., ET/PT) today.

Ross
said, "We want our programming to reflect and recognize that everyone shares a
responsibility to encourage kids and families to adopt healthy lifestyles; Our
ongoing healthy kids initiatives, led by Kelly Pena, and especially 'Pass the
Plate,' led by Jill Hotchkiss, represent our global team's effort to both inform
and empower our viewers, showing them how kids just like them around the world
enjoy and benefit from healthy foods."

The
international series, produced in association with Disney Channels in 10
countries, is presented to inspire kids and tweens to lead the way to healthier
lifestyles; it shares cultural and historical facts about food and cooking, and
highlights kids assisting in the preparation of their own meal.

Hosted
by actress Brenda Song (of Disney Channel's hit series "The Suite Life of Zack &
Cody"), the multicultural "Pass the Plate" series features young stars in
Argentina, Australia, China, France, India, Italy, Japan, Mexico, South Africa,
the United Kingdom and the United States, each telling a story about interesting
ways to eat healthy foods in their culture and their families.

As
each recipe is showcased, it will be available at the #1 entertainment website
for kids age 6-14, DisneyChannel.com (at
www.DisneyChannel.com/passtheplate),
where kids and families can access information to adopt healthier lifestyles
through good nutrition and physical activity. Included will be a look at how
different cultures prepare the same nutritious foods plus interesting facts,
pictures, videos and games that further the healthy lifestyle theme.

Each
of the six segments focuses on the exposition, preparation and health benefits
of one food item – mangoes, rice, fish, tomatoes, bananas and spinach -- and
takes viewers across the globe on a tour of how these foods are enjoyed by kids
and families in each country. Family recipe examples are a Mango, Spinach and
Chicken Salad from the U.S., Sliced Mango on a Stick from Mexico, a Mango Lassi
from India, a Beef Mango Stir Fry From China and a Fruity Icy Pole from
Australia.

Culinary educator David Glickman, who helps people of all ages overcome fears
and frustrations in the kitchen by teaching them the how's and whys of food
preparation, is a consultant to the "Pass the Plate" series.

Disney
Channel, Toon Disney and ABC Kids employ programming guidelines to model
behavior that demonstrates good nutrition and physical activity. These
guidelines help inform every type of programming including animation,
live-action, short form programming/interstitials, and original movies. At
least one episode of each series currently in production centers on a healthy
lifestyle theme. Episodes of "Hannah Montana," "The Suite Life of Zack & Cody"
and "That's So Raven" and over 100 interstitials have been dedicated to
encouraging healthier lifestyles.