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Posts tagged in Digital Media Archives - Giant Media

WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

What is Outstream Video?

January 23, 2017

What is Outstream video? It’s a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you’ll learn about the two. We’ll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no […]

Giant Media Partners with LiveRamp to Enhance Technology Platform

January 10, 2017

Giant Media, a leader in outstream video and native advertising solutions, today announced an official partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. Through the partnership, Giant Media can integrate third-party data distributed via LiveRamp into Giant’s advanced targeting platform, significantly enhancing its ability to successfully reach the right audiences […]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

November 16, 2016

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson […]

3 Simple Ways to Build Your Audience Targeting Strategy

October 5, 2016

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. […]

4 Reasons Why Outstream Outshines Pre-roll

July 21, 2016

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: […]

Giant Media today announced the hire of Spencer Janis as vice president of sales, North America. Janis will work closely with newly appointed CEO, John Cobb, to position the company to further capture the huge transfer of ad budgets from TV to digital video over the next few years. With U.S. digital video advertising expected […]

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow […]

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]