Thursday, May 21, 2009

Sure, it sometimes can be monotonous.
But vodka also sells. It’s the on-premise cash-cow, the spirit that pays the rent. And despite the current economic tide, the category is growing with every new flavor, line extension and brand introduced. Let there be no confusion: Vodka is firmly established as the most reliably profitable commodity in the bar and restaurant business.

No comments:

Post a Comment

Jack Robertiello

About Me

I write about beer, wine, spirits and cocktails. I judge in spirit and wine competitions. I speak at industry conferences and events, lead spirit tastings, teach about the best way to run a successful beverage program and consult about spirits, spirit trends and the beverage alcohol business.