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Download the “Spotlight on Low-Income Consumers: Revisiting Their Needs and Wants” report, which unveils key characteristics of low-income residential energy customers and provides recommended steps for customer engagement and program design.

Utilizing data from five consumer surveys, the meta-analysis reveals the attitudes and behaviors of residential energy customers with incomes less than $50,000 per year, which roughly corresponds with the bottom half of U.S. household incomes. These consumers pay a disproportionately high amount of their income for the energy needed to light, heat and cool their homes – often three times more (relative to their incomes) than the general population.

The “Spotlight on Low-Income Consumers” report will help industry stakeholders develop a deeper understanding of lower-income consumers and improve program design and customer outreach for these hard-to-engage customers.

SECC is a nonprofit organization that works to learn the wants and needs of energy consumers in North America, encourages the collaborative sharing of best practices in consumer engagement among industry stakeholders, and educates the public about the benefits of smart energy technology.