After announcing its plans months ago, Facebook cut off third-party data to advertisers this week, leaving advertisers strategizing how to gather information about their target audiences going forward.

The proprietary video player matches publishers' articles with video from 400+ content creators on Powr.com, allowing creators and publishers to monetize through pre-roll, mid-roll and post-roll video ads.

Snapchat's new media partners will publish "daily editorial units" not governed by length or format. The twist: This content will be mixed with original material generated by users selected from millions of active accounts internationally.