Buying voluntary offsets can and should be a regular part of the casual environmentalist’s lifestyle, just like recycling or carpooling. In this series, we’ll explore the voluntary carbon market, how to participate and why now is the time for action.

Deloitte has centered on two key areas where it can leverage its strengths as a business service provider to have a positive impact for the long term on the communities in which it operates: education and workforce development.

Monsanto presents a series on what it means to be “Climate Smart” in the world of agriculture. The series will cover the role of climate change in impacting food security, agriculture, weather patterns and society at large.

In this editorial series we’ll explore the role of business in supporting access to education and opportunities, and consider the best way to prepare a generation of leaders who understand the importance of sustainable development.

So, your company wants to reduce its landfill waste. Now what? As sustainability reaches top of mind for investors and customers, more companies are beginning to tackle waste in their supply chains in order to boost their green cred.

Join 3BL Media’s Stephanie Conzelman, VP of Business Development and Sheila McManus, Business Development Director, on February 27 at 2 p.m. BST (9 a.m. EDT) for a behind-the-scenes tour of ReportAlert, the report announcement platform used by more than 500 global brands from Marks & Spencer and GSK to CA Technologies and American Express.

B Corp certification is an important step to becoming a truly sustainable business. But it’s only half the battle, says one entrepreneur.

Steven Piersanti founded Berrett Koehler Publishers 24 years ago, shortly after being fired. Piersanti, an executive at Jossey Bass, refused an order from the company’s new owner, billionaire investor Robert Maxwell, to lay off eight valued employees. He was dismissed for insubordination.

After the news got around, Piersanti was deluged with offers of support from authors, suppliers and investors who were also dismayed by Maxwell’s emphasis on maximizing short-term profits at the expense of everything else. Piersanti started Berrett Koehler (BK) to represent the interests of all stakeholders in the publishing process. Today the company has a large catalog of books (including one of mine) on progressive business practices and work/life issues.

Four years ago, BK applied to B Labs to audit over 280 of its social, environmental and employment practices. BK wanted to demonstrate that it met a high standard for corporate citizenship and was creating social benefits as well as profits. When it passed the audit, BK became one of over 1,450 certified B Corporations, which are audited every two years. But that wasn’t enough for Piersanti.

On Oct. 21, BK also changed its California corporate charter to become a Benefit Corporation. BK’s articles of incorporation now require directors to balance the interests of employees, customers and other stakeholders with those of shareholders in all company decisions. BK and other Benefit Corporations must produce a public benefit as well as profits, and they must also report to the public on exactly how those benefits are being produced.

“The audit and the chartering need to work hand-in-hand,” Piersanti told TriplePundit. “Neither one is sufficient if you’re really committed to running a business that also pursues social goals.

Steven Piersanti founded Berrett Koehler Publishers 24 years ago, shortly after being fired.

“The B Labs audit is rigorous, but it is also voluntary. You could pass the audit in October, elect new leadership in November, and abandon all the policies that made you a certified B Corp in December. On the other hand, becoming a chartered Benefit Corporation creates legal obligations that are far more likely to survive hard times or changes in leadership. But those obligations are vague, and there’s no penalty if you don’t meet them.

“If you’re a chartered Benefit Corporation but you don’t undergo the audit, you could say in your papers that handing out free guns to everyone is your public benefit. If you take the audit, you can’t get away with that. The audit is the state-of-the-art, and the charter means you’re not going back, but you have to do them both or it won’t really work.”

Piersanti, 62, says he had an eye on his own legacy when he took BK through the two-part process. “Succession planning is important to any business,” he says. “But if your business has a mission, you need to be concerned with more than finding the right people for the right positions. You also need to pay attention to the institution and how it’s structured, or else the mission won’t survive you.”

Image credits: 1) B Lab 2) Courtesy of Steven Piersanti

Brad Edmondson is an award-winning writer and presenter who explains social change and how it happens. www.bradedmondson.com.