Turns out, the spam texts were illegal because, as it is with most spam, the men sold the personal information people entered when they clicked on the link to a third party.

The scam worked when people would go to the website to "claim" their gift card. Once there, they would enter their personal information. Customers were also prompted to sign up for a bunch of other "risk free" trial offers, in order to finally get the gift card they supposedly randomly won.

Of course, none of it was free, and people not only ended up paying, but also getting their personal info into the hands of a couple of schemey dudes.

One of the main problems is that Broward County is ranked among the highest in spam bombardment across the U.S.