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“Thanks to Amstel, these guys are now fully equipped to train for the Prudential RideLondon-Surrey 100.”

Ifeoma Dozie, brand director at Amstel, said: “Our Ride Together partnership is all about bringing groups of people together through unique and memorable team cycling experiences, capped off by the perfect post-cycling refreshment of an Amstel Bier.

"What better way to symbolise the launch of our partnership than to work with the Mark Cavendish on the formation of a unique cycling team for Prudential RideLondon.

"Through the guidance of the British cycling legend, our team of everyday Mark Cavendishes will have much more in common than just a name by the time Prudential RideLondon has finished.”

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