Kickoff is scheduled for 3:29 p.m. PST on CBS, but the all-star events to celebrate the Super Bowl have been under way for days.

"The Super Bowl has become such a big event in itself. So many people come from everywhere, looking to not only be a part of the Super Bowl but also the festivities leading up to the game," said CeeLo Green, who is performing at ESPN's Next event.

Jay-Z
and Beyonce have been spotted in New Orleans. Beyonce will perform at halftime and, she assured the media Thursday, will be singing live, not lip-syncing.