Transcript

00:00:01

>> Chipotle trying to salvage its reputation, win back customers, and revive sales by now hiring two leading food safety experts. One of them, David Acheson, a former FDA official and a critic of the burrito chain's response to a string of disease outbreaks last year. The company also confirmed it is working with David Theno, a former Jack in the Box executive, credited with fixing food safety at the fast food chain after a deadly E.

00:00:28

coli outbreak in the 1990s. Last year, Chipotle customers across the nation reported cases of E. coli, Salmonella, and Norovirus crashing sales and slashing $6 billion off the chain's market value. Chipotle shares are down about 30% since October when the company was forced to close down restaurants in the Pacific Northwest due to an E.

00:00:50

coli outbreak. Board members in the hot seat at the chain's annual meeting Wednesday as shareholders fight to shake up the board given the recent food safety debacle.