Black Friday is the biggest carnival for shoppers! With a humongous potential to boost sales and drive profits, it is not surprising that most brands spearhead a strong social media strategy to promote the Black Friday deals as they scramble...

Digital Marketing, a concept that evolved as a result of technological advancement, has always been enveloped by myths and rumours. These misconceptions have often led to businesses shying away from digital media and so, many entrepreneurs are missing out on...