Content Is King – Or Is It?

I’m sure you are familiar with the phrase ‘content is king’, well this blog is attempting to turn this on its head and question if this really is the case? We live in a fast paced world and if something hasn’t grabbed our attention almost instantaneously then we have already subconsciously dismissed it. With this being said, is content really the king or is it eye-catching photography?

Yes I may be a little biased on this subject but if you sit and think about all the advertisements, social media posts and branding you see in a day – is it the words you notice or the imagery?

Let’s take blog posts for example (a rather relevant example). If you had two blog posts side by side on exactly the same topic with the same title, would you be more inclined to read the one with bright colours, relevant professional photography and quality branding or the one that is a black and white start to finish text document? I think the answer is quite an obvious one.

Social media is living proof of this and in fact Facebook’s algorithm is configured around this. If your post has a quality image or video then it is likely to be shown to more people – why is this? Because it is what consumers love! We are not even aware that do it, but we are more attracted to visuals and in particular photography showing real people in real situations. My Meet The Team & commercial photography packages are centred on this philosophy and I always have the end use of the photos in mind. So whether they are for social media, websites or traditional print, I ensure they are unique and eye catching to achieve maximum results for your business.

It is a sad but true fact that as a society we are quite judgemental, and this is exactly what we do when we encounter a new brand for the first time. We judge on branding, the website, reviews, photography…. the list is endless. As a business owner myself, I know how we are always striving to stay ahead of the competition and I make a living out of helping other business do just that with quality commercial photography!

The combination of persuasive quality content and high-end photography is the true king. Keep your eyes peeled on my social media channels everyday throughout March for my Hot Pic Hints to help you achieve stand out photography.