Category: Business

After reading Chapter 1 in the Robbins (2017) text, write a response to the questions attached to the case. Prior to answering the case questions, provide a brief summary of the case to provide context. In addition, provide a workplace or personal experience connected with the case.
Apple Goes Global case study
It wasn’t long ago that products from Apple, perhaps the recognizable name in electronics manufacturing around the world, were made entirely in America. This is not the case anymore. Now, almost all of the approximately 70 million iPhones, 30 million iPads, and 59 million other Apple products sold yearly are manufactured overseas. This change represents more than 20,000 jobs directly lost by U.S. workers, not to mention more than 700,000 other jobs given to foreign companies in Asia, Europe, and elsewhere. The loss is not temporary. As the late Steven P. Jobs, Apple’s iconic co-founder, told President Obama, “Those jobs aren’t coming back. “At first glance, the transfer of jobs from one workforce to another would seem to hinge on a difference in wages, but Apple shows this is an oversimplification. In fact, some say paying U.S. wages would add only $65 to each iPhone ‘expense, while Apple’s profits average hundreds of dollars per phone. Rather, and of more concern, Apple’s leaders believe the intrinsic characteristics of the labor force available to them in China—which they identify as flexibility, diligence, and industrial skills—are superior to those of the U.S. labor force. Apple executives tell of shorter lead times and faster manufacturing processes in China that are becoming the stuff of company legend. “The speed and flexibility are breathtaking,” one executive said. “There’s no American plant that can match that.” Another said, “We shouldn’t be criticized for using Chinese workers. The Ushas stopped producing people with the skills we need. “Because Apple is one of the most imitated companies in the world, this perception of an overseas advantage might suggest that the U.S. workforce needs to be bettered, better trained, more effectively managed, and more motivated to be proactive and flexible. If U.S. (and western European) workers are less motivated and less adaptable, it’s hard to imagine that does not spell trouble for the future of the American workforce. Perhaps, though, Apple’s switch from “100 percent Made in the U.S.A.” to “10 percent Made in the U.S.A.” represents the natural growth pattern of a company going global. At this point, the iPhone is largely designed in the United States (where Apple has43,000 employees); parts are made in South Korea, Taiwan, Singapore, Malaysia, Japan, Europe, and elsewhere; and products are assembled in China. The future of at least 247suppliers worldwide depends on Apple’s approximately$30.1 billion in orders per quarter. And we can’t forget that Apple posted $16.1 billion in revenue from China in the first quarter of 2015, up 70 percent from the first quarter of2014, perhaps in part because its manufacturing in China builds support for the brand there.
As maker of some of the most cutting-edge, revered products in the electronics marketplace, perhaps Apple serves not as a failure of one country to hold onto accompany completely, but as one of the best examples of global ingenuity.
Questions
1-15. What are the pros and cons for local and overseas
labor forces of Apple’s going global? What are the
potential political implications for country relationships?
1-16. Do you think Apple is justified in drawing the?
observations and conclusions expressed in the
case? Why or why not? Do you think it is good or?
harmful to the company that its executives have
voiced these opinions?
1-17. How could managers use increased worker flexibility
and diligence to increase the competitiveness of them
manufacturing sites? What would you recommend?

Marketing channels and why they are used
Question: Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed transactions. Explain why companies use marketing channels and discuss the functions these channels perform. APA 2100-2500 words 7 scholarly sources 4 of which are peer reviewed

“IMC Campaign, Part I: Initial Proposal”
Overview:
For this assignment, you select either your organization or one with which you are
familiar. Imagine that you have been tasked with marketing one of the existing products
or services of the organization. Draft an IMC campaign proposal to present to your
manager.
Goals:
To provide practice and the opportunity to demonstrate your abilities in the following
areas:
• Target markets
• Communication and decision-making processes
• Cultural nuances
• Objectives (SMART)
• Estimated budget

Guidance and Expectations for Assignment
Type of Assignment: Paper
Length: 2,500 words
Guidelines:
Using the following resources
• Belch, G., & Belch, M. (2014). Advertising & promotion: An integrated marketing
communications perspective (Global ed., 10th ed.). New York, NY: McGraw Hill.
• In addition, feel free to use other Learning Resources from Modules 1 and 2 that
you find relevant.
Write a report in which you address the following:
• Target markets: Select only one or two of the organization’s specific target
markets. Explain your choice of audience including why it is the best fit for
the campaign.
• Communication and decision-making processes
• Cultural nuances
• Objectives (DAGMAR or SMART)
• Estimated budget
Course: Integrated Marketing Communications
This report should be structured as follows:
These notes are intended to be used for guidance with your assignments to allow you to
see what we are working toward for your final hand in assignment. Below is an
example of structure and what you might include for a full IMC campaign plan
(expected for Hand-In Assignment 2). Please be aware that there are other structures
you can pursue but this can help you contextualize the elements that are expected to be
included in each part and give you a starting point.
Executive Summary
The executive summary always precedes the body of the integrated marketing
communications plan and introduces the plan by providing a brief, 1-page summary of
the main conclusions in the report. This should come before the contents and is not
included in the word count.
Context and Background
The background part briefly describes your company’s history and gives a description of
the product or service you will be marketing. Include features, structure, and other
components of the product or service that are important to the marketing plan. You
should not write too much on this part and can include 2 pages as an Appendix if there
is any further information you want to provide on your organization.
Situational Analysis (External, internal factors, competition)
Here, examine some of the factors relevant to your organization and how they will
impact the IMC campaign planning
IMC Plan and Target Market Specifications
Describe your target market, including its demographics as well as the product or
service’s benefits to the target market, and how the target market currently perceive the
company. Be thorough and clear, as the better you understand your target market, the
more effectively you can tailor your marketing campaign to it.
IMC Objectives
Remember to make these specific, measurable and attainable for your selected market
with reference to identifiable outcomes.
Projected Promotional Budget Needed Allocate a budget for each aspect of your
marketing strategy. Determine which department in the company will take care of each
aspect, or whether you will outsource part, or all, of your marketing plan.

Submit a three-page (minimum 750 words) crisis communication plan outline. The plan can be for an organization of your choice. This is an outline for a crisis communication plan and not a crisis plan. The plan outline should, at a minimum, include the following items:
The introduction should engage the reader in the crisis communication plan and clearly present a summary of the main points.
Explain the purpose, scope and goal of the plan.
Include assumptions or assumed situations, which is a result of assessing risk for your organization.
Define expected audiences—both internal and external.
Include a communication strategy.
Include a concept of operations for communications.
implement in your crisis communication plan.
Assign tasks to key leaders and staff.
Provide resource management details.
Include planned scripts, which can be placed in an appendix.
Research sources to link your plan’s elements to theories, and support your ideas. You must include a minimum of two
sources, at least one source from the CSU Online Library. The resources need to be in APA format.
Information about accessing the grading rubric for this assignment is provided below.

Part 2 (Created from outline above)
Develop a crisis communications plan for your stakeholders, including a social media policy. The plan should include ideas you submitted in the above outline. Walk through how you believe organizational leaders and their spokespeople should decide and act during a crisis. Your plan should include at least the following items (not necessarily in this order):
an introduction and description of your crisis communications plan, purpose, scope, situations and assumptions, audience profiles, review of leadership hierarchy and approval processes, key communication strategies, delegation of responsibilities, evaluation of communication efforts, and guidelines addressing social media.
Research sources to support your ideas. Your plan should be a minimum of four-pages in APA format.

Mozilla’s Crowd sourcing Mystique
DISCUSSION QUESTIONS 1. What is Mozilla’s “crowd sourcing” model? 2. What problems did LinkedIn and Google face in emulating Mozilla’s volunteer model? 3. Has Mozilla’s unique approach to innovation paid off? 4. Why does the model work in an organization such as Mozilla? 5. Use the BCG Matrix to analyze Mozilla as its strategy relates to that of its competitors.

The Pet Economy
DISCUSSION QUESTIONS 1. How have pet owners’ attitudes toward their pets changed in recent years? 2. Which part of the pet economy appears to be the most attractive? 3. Why is animal medicine a controversial issue? 4. Do a financial analysis of the assigned case study.

For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations. BBA , Organizational Communication 5 Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can use the same sources for both assignments, if applicable. Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not? Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment. Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective? Note: You do not need to use Apple for this assignment. It is provided as an example only. Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.

Review the background materials on pre-employment background screening. Prepare an outline of points for a presentation to an employer about key issues in pre-employment screening. Prepare a slide presentation 8-slides. In your presentation, be sure to include: a) how specific laws regulate screening pre-hires b) your recommendations about what the employer should consider in deciding whether or not to conduct investigations or other pre-employment inquires of employees c) the potential negative consequences of not conducting background screening, including a discussion of what “negligent hiring” means and how it could arise d) the legal risks the business faces in conducting background checks.

Using the criteria Training uses to rank organizations as well as from your own research, prepare a 3-5 page report about strategic training and development in your chosen organization. Your report should include, but is not limited to, the following elements: 1. A description of the organization and its major products and/or services (a brief description — no more than two or three paragraphs). Try to find information about the organization’s mission and/or goals and how its training function is organized. The organization’s website and its annual report, particularly the letter to shareholders at the beginning of the annual report, are good sources of information. Be sure to cite the specific web page where you found information used in your report. 2. An assessment of the characteristics of the organization that help it excel in training and development. Include factors such as (but not limited to) the total budget for or amount of money spent on training and development; the level of employee involvement in training and development activities; the type(s) of training and development opportunities offered; the organization’s investment in and/or use of technology for training; and the availability of benefits such as tuition assistance. 3. An assessment of how the TD function operates in the organization. How is the TD function organized? For a description of three training organizational models, read Organizational Models in Training (Training Industry, 2013), available at http://www.trainingindustry.com/wiki/entries/organizational-models-in-training.aspx. Does the organization use training needs analyses (TNAs) to identify performance gaps or the need for new skills to support business strategies and initiatives? Does the organization employ the ADDIE, RID, or Agile approaches to design training? Does the organization embrace any of the TD competencies described in the ATD competency model mentioned in the Week 1 lecture? Freifeld, L. (2018, February 13). Training magazine ranks 2018 Training Top 125 organizations. Retrieved from https://trainingmag.com/training-magazine-ranks-2018-training-top-125-organizations Training Industry. (2013, May 23). Organizational models in training

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