Monthly Archives: January 2017

Imagine how freeing it would be to walk around without your wallet, without the fear of misplacing it or having it stolen. That’s the future with digital wallets on the horizon. Your phone will act as a device that stores your personal information, updates you on sales and discounts, and provides you safe access to your money. Learn more about this revolution when you read on.

Personal Data

Digital wallets use multiple layers of encryption to hide sensitive data about the consumer, and the business. Each transaction is anonymous, and everything takes place in something of a digital vacuum. As a result, personal data is rarely put at risk. In fact, most of this data is anonymous and disappears the moment the transaction is completed.

Ease of Use

Already, digital wallets provide an important means to move money around online. They are useful to freelancers around the world as a means of converting currency for the work they do, and can pay for goods and services. All of this can be done from your phone in just a few taps. Forget your phone, or run out of batteries? Not to worry, you’ll be able to log in and pay wherever there is an Internet connection available.

Loyalty

When you shop at a certain store, they’ll not only learn your buying habits they will present coupons and special offers tailored to you. No more remembering coupons, everything will be saved to your device. Shopping will be easier, more affordable and secure with digital wallets.

Standing out in a competitive market in areas like price can be a battle that can never be won. However, providing your customers with a retail experience that will keep customers coming back for more is a sensible way to retain your market share. Here are a few ways in which you can increase your customer’s in-store experience.

Incorporate social media into your in-store experience – Since social media is an important aspect of most people’s lives, including social media access within your store, is a smart idea. For example, you could include a selfie booth near your dressing rooms, so your customers can upload their outfits or check with friends which ones they should buy.

Create in-store experiences relevant to what you sell – In-store experiences are great to give the customer a little bit more than visiting the store to purchase an item. For example, a bookstore could have author readings and a book signing.

Whet your customers’ appetites – Including a coffee shop or an eatery in your store is a great way to invite your customers in and allow them to browse.

Emphasize the experience of owning the product – This should be an important goal of your company’s marketing and sales team. You can do this by conveying how the product will help you perform an experience. For example, advertising depicting the experience of surfing by owning a custom-made wetsuit.