Acadia University Calendar2016 - 2017Business Administration

BUSI 4483STRATEGIC BRAND MANAGEMENT

This course is designed to introduce advanced concepts in branding and
brand management to students concentrating in or with a keen interest in
marketing. The course will cover the concepts, tools and techniques that
are applied to successfully develop new brands and manage established
brands. The course will involve lectures, case assignments and a
comprehensive project.
Prereq: Busi 2433 with C- or better