During its first 100 years, the advertising business had been known for teaming experts in two disciplines: copywriting and art direction. And during the past quarter century, media shops for aligning another two: planning and buying. But if Starcom CEO John Muszynski is right, the future of Madison Avenue requires the collaboration of two new areas of expertise - "activation" and "captivation" - and he's aligning his entire 825-person organization around them. In a new organizational blueprint unveiled last week, Muszynski said Starcom's U.S. operations would be restructured under four new divisional presidents responsible for ushering the Chicago-based agency into ... ...Read the whole story

Fox is streaming more than 40 episodes of prime-time shows on Web sites for nine owned-and-operated local stations. This is the first time that any network has offered full episodes on local Web sites. ...Read the whole story

The Emmy Awards show had its third-worst ratings ever two years ago. Now, a new study expects this year's program to top that bottom. More bad news: the Emmys have decreasing appeal for advertisers. ...Read the whole story

A federal court in Texas has ordered EchoStar to halt the use and sale of its digital video recorders, following an earlier ruling that found the satellite operator had infringed on a TiVo patent. EchoStar was ordered to pay TiVo $16 million. ...Read the whole story

Legendary radio personality Rick Dees is returning to the Los Angeles airwaves. Dees signed with Emmis Communications to host mornings on KZLA-FM, which changed formats last week from Country to a Rhythmic Adult Contemporary format known as "Movin." ...Read the whole story