33.
Case Studies – Garrendenny Lane Interiors<br />Blog – January 2008<br />“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”<br />

36.
Case Studies – Garrendenny Lane Interiors<br />Facebook & Twitter<br />“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”<br />“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”<br />

39.
Case Studies – Garrendenny Lane Interiors<br />“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”<br />

40.
B2B –v- B2C<br /><ul><li>86% of B2B marketers are using social media.

44.
Case Studies – WhatsWhat.ie<br />“Over the past year we have had on average 3 signups to the directory a week with the referrer as Twitter. They are free listings. We have had several companies take advantage of our €5 a month premium listings and have sold a few top ten slots too.”<br />

45.
Case Studies – WhatsWhat.ie<br />“Whatswhat has found a sales person via Twitter and we are still on the look out for more plus I have made contact with someone who could be very important for our business through Twitter.”<br />