I’m tired. I’m SO tired. Damn if I didn’t have this implication in my name people might stop saying I do SEO. Someone can’t do SEO for you. I don’t do SEO. I know a lot about how search engines work, I’ve been involved in a few search startups, and I’ve helped more companies than I

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

In honor of the forthcoming end of the world, I wanted to spend a few minutes to share with you some perspective on the state of SEO. Yes, I know, SEO’Brien actually still spends time on search engine optimization. Truth be told, my old library analogy still stands the test of time as one of

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

I can’t imagine this is an entirely original idea, it’s come up a couple times in discussions I’ve had with folks the last few days, but I think it’s both a brilliant conspiracy theory and a trend heavily rooted in reality. Google is Most Threatened by Mobile Think back to your experience on the internet

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too