This blog was originally published on Forbes as The Sixth Success Factor For Startups: The Perfected Pitch on Monday, June 15, 2015. “Startup Veteran” sounds like an oxymoron but it describes Bill Gross perfectly. Fresh out of Cal Tech in the 1980s, he started, grew, and sold three of his own companies.

By taking a lesson from the late and great Steve Jobs, Twilio’s CEO, Jeff Lawson, figured out where he was going wrong and reworked his investment pitch to better his results for his company. Read his strategy on Forbes.

See Jerry’s interview on Pando Daily’s Pandolist: CEO Coaches. Pando Daily, founded by Sarah Lacy in 2012, is a news site that covers the technology startup ecosystem. Its single goal is to be the site-of-record for that startup root-system and everything that springs up from it, cycle-after-cycle.

A review of Guy Kawasaki’s new book, What the Plus!: Google+ for the Rest of Us, about how Google+ helps those who currently use, or are looking to use social media to expand their online audience. A helpful and thorough guide to Google+, read my full review on Forbes.

As human nature goes, it’s hard to resist temptation. However, one step at a time, we as presenters and audience members can begin to implement a little self-control when dealing with those little LCD screens that seem to be ever-so distracting to, and throughout, our presentations. Read more on Forbes.

If you’re going to claim the blame and apologize for something you’ve done, do it like Reed Hastings, CEO and co-founder of Netflix, with upfront accountability and candor. Perhaps America’s politicians in the race for the White House should take note, too. Read the full story on Forbes.