Most people are probably familiar with the Forgotten Realms setting of Neverwinter, from the hugely successful Neverwinter Nights game from 2002 — but it's actually a well-established city inside that universe, and Ground Zero of Wizard of the Coast's big push at Gen Con 2011.

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We talked to WoTC at GenCon, and got some of the details about their upcoming D&D titles, as well as what's happening with Magic: The Gathering over the next few days.

Neverwinter gains the distinction of being the first city in D&D's history to have a sourcebook devoted only to it. With the original Neverwinter Nights from the early 90s, the 2000s megahit, and the upcoming Neverwinter online RPG, it's a city that has a lot of crossover value, and one that makes sense to capitalize on.

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At the center of it all is the Neverwinter campaign book, a $40 tome that sets up the story of the now devastated city, struggling its way back from the brink of destruction. Accompanying this wil be a new series of Neverwinter D&D Fortune Cards. In celebration of the setting, the next season of the D&D Encounters — the simultaneous campaign run in gaming stores around the world — will be the Lost Crown of Neverwinter.

There's also the new Heroes of Neverwinter Facebook game, which sends you off adventuring into a dungeon, with your friends' characters bundled into your party. While the game is free-to-play, there are microtransactions to gain more currency.

WoTC is also tying in everyone's favorite mopey dark elf, Drizzt Do'Urdain. There's the Legend of Drizzt: Neverwinter Tales comic; a new book in the Neverwinter saga by the prolific and Chewbacca killing RA Salvatore simply called Neverwinter; and the Legend of Drizzt board game.

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Meanwhile, over in the world of Magic: The Gathering, nothing was specifically announced at GenCon, but interest was starting to build over the upcoming Innistrad expansion. This horror themed set is a departure from the "magic-punk" feel of the current releases, and more towards iconic monsters. With a decided Hammer Horror vibe, Wizards' Adam Colby told me we could expect a feel reminiscent of Bela Lugosi era vampires, werewolves, and Frankenstein's monsters. While they weren't showing off anything ar Gen Con, PAX Prime is when a big announcement is going to hit, and Colby promised that everyone would suitably wowed. At the same time, there will be an update for the popular Dual of the Planeswalkers video game, bringing some of the Innestrad cards and mechanics to the digital realm.