How MDSteve started their logo design journey

Company name

Lax World Lacrosse Club

Overview

The Lax World Lacrosse Club (LWLC) is an up and coming lacrosse program in the Baltimore, MD area - the heart of lacrosse. We have been quick to develop strong, winning high school level teams and are now expanding to middle school ages.

We are supported by a major supplier of lacrosse equipment and apparel, Lax World. You can see their logo at http://www.laxworld.com.

Tell us a bit about who you are and the people you reach

The audience is our current players and parents, as well as potential players/parents. We also get inquiries for head coaches at the high school and college level.

Requirements

Need a logo that takes elements from the store's (http://www.laxworld.com) logo and brings forth a logo that our players (high school boys) will find appealing to represent their club.

The logo will be used for various applications - stickers on helmets, cars, etc., stitched onto clothing, hats, etc.

Open to various design concepts.

One idea is circlular version with a globe/earth in the middle. The words LAX WORLD LACROSSE CLUB would be around the globe. "LAX" and "WORLD" can be placed together as one word, as long as they are different colors like the store's logo. We then thought that the lacrosse head could be placed as it is in the store's logo over the "L" and part of the "A" with a pole attached that looks like it is wrapping around the globe and getting larger (persepective) as it comes to the head. Sort of a "journey around the world" motif. The store's outside "swooshes" could be placed around the globe beneath the lettering as an additional tie in.