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Bruce Poon Tip

Though his company boasts 1,500+ employees and brings in $220 million annually, you won’t see “CEO” on Bruce Poon Tip’s resume – he leaves that to his tour guides, who are known as “Chief Experience Officers.” Poon Tip is G Adventure’s Founder, Captain, and he’ll also allow you to call him its Honey Badger. G Adventure’s tours combine the security of a group with enough freedom and independence to create an authentic local experience for its customers, across all seven continents.

Poon Tip founded G Adventures as a 22 year-old backpacker in 1990. He prioritized sustainability, and has founded a nonprofit, Planterra, whose mission is to support “sustainable social and environmental solutions in destinations travelers love to visit.” Says Poon Tip, “I am a firm believer that the benefits of tourism far outweigh the negative, because if it is done right, it can transform economies of some of the poorest countries in the world.”