Digital Marketing Summit at IIIT-Hyderabad

Dosemo Technologies has taken part in Digital Marketing Summit help on 29th of September 2013 in IIIT Campus,Hyderabad.This summit was attended by 60 delegates and 5 eminent speaker’s from the industry who spoke about current trends in the Digital Marketing arena.

The event started with an interesting topic on Landing Pages by speaker Vipul Taneja. Vipul Quoted Steve Jobs, “Design is how it works, not what it looks like or feels”, Vipul clearly explained the elements of a good Landing Page, the purpose and the action plan for building good landing pages.

He gave some of the examples of websites such as Crazy Egg and DropBox, which have simple designs and ideal landing pages.

Vipul’s advice was Less is good.

Raghav came with an interesting topic on Accessibilty and how to design web pages for specially abled user’s

Saptarshi Roy Chaudhury gave detailed information on content marketing and how to use it to keep the user’s engaged by writing the content which is unique and credible.In his briefing to the delegates,he said Content creation and distribution are the two pillars of content marketing. Saptharshi also spoke about how to convert visitor’s into Prospects into Leads and leads into customer’s.

The two other speaker’s Gaythri and Anjum Spoke on Analytics and new developments in search technologies.

And lastly,Raghav came with an interesting topic on Accessibilty and how to design web pages for specially abled user’s.He gave very interesting insights on web accessibility and gave inputs on alt tags and how to optimize them instead of stuffing them with keywords.

The meet was very useful for all delegates and was a very good success.