We recently surveyed over 1900 customers to uncover insight regarding B2B purchasing behavior. Cornerstones B2B Marketing Marketing Communications Marketing StrategyThe survey results were surprising: On average (and with little variation among industries) customers will contact a Sales rep when they independently completed about 60% of the purchasing decision process.

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VIEWPOINT

JULY 22, 2014

[B2B] 2014 B2B Marketing Trends That Work

'As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing

Few people appreciate overly aggressive marketers and sales people, and because of this fact, B2B prospects are becoming quite good at hiding from persistent marketers. Noted B2B marketer Christine Crandell wrote an interesting article on this subject in Forbes Magazine. But the fact is, B2B prospects are bombarded with hundreds of unwanted promotions every day. B2B buyers are not just elusive because you don’t know who they are, but also because even though you know who they are, they make themselves unavailable to you. 'Okay, it’s time for a little honesty.

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ANYTHING GOES MARKETING

APRIL 5, 2009

[B2B] Top 10 Triggered B2B Email Marketing Campaigns

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. In addition, Michele Linn over at Savvy B2B Marketing recommends that “instead of providing an immediate download of the offer (e.g. Trial tips.

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THE B2B RESEARCH BLOG

FEBRUARY 1, 2012

[B2B] How B2B brands approach Twitter

ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands. Just over one half of these B2B Super Brands have multiple Twitter accounts. Noting their behaviours. EYTMagazine).

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GREAT B2B MARKETING

APRIL 30, 2014

[B2B] 5 Characteristics of a Winning B2B Marketer

Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. Winning B2B Marketer Stops What is Hurting. Winning B2B Marketer Plays to Win. Winning B2B Marketer Demonstrates Laser Focus. Winning B2B Marketer Flouts Conventional Wisdom. Winning B2B Marketer Does Whatever it Takes. In B2B marketing and sales, doing whatever it takes means that you do the tough upfront work to make sure you have a compelling value proposition. B2B Marketer B2B Marketing Winning B2B Marketer

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Of course, you have to hand it to Corning for the most successful B2B viral video ever. You might argue that this isn’t pure B2B, but it’s pretty damn good. Do you see any new trends developing around online videos and B2B marketing? . B2B video
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Earlier this year, DemandGen Report conducted some interesting research on the today's b2b buyer. Tags: Blog Posts B2B buyer B2B market research The research focused on the buying characteristics of 100 business-to-business buyers who purchased a business solution within the last 12 months. ran into Andrew Gaffney, the Publisher and Editor of DemandGen Report, at last month’s Pardot user conference in Atlanta. really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey: No related posts.
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Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. B2B corporate Facebook Social Media social networks Tips cisco SuperFanWant a low-cost, fun and effective way to reward your most active Facebook contributors? Last year, Cisco started the SuperFan program to recognize its best community members. Each month, administrators recognize one fan and highlight him or her at the top of the page. Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog.
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'Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets. In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique. These unique features of B2B markets have important implications when conducting B2B market research. B2B research differs from B2C research in 10 key respects: Mixed methodology studies are more common in B2B.
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'What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction? Consider the all American apple pie. Such an iconic dessert, yet, it’s rare that you’ll ever come across two identical family recipes. Sure, most start off with the same standard ingredients: butter, sugar, flour, apples—just to name a few.
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