Apigee has landed another operator customer in Orange, which will be using the API specialist's technology to expose its network assets to developers and partners, a move it hopes will enable it to launch new network-based services.

Orange hope to create cutting edge apps and services using Apigee to open their APIs to attract the best in developer talent. Apigee provides a developer-friendly layer that allows APIs, code that grants access to each application in a system, to make a company's back end services available online for customer-facing applications and platforms without exposing back end systems.

Telecoms.com periodically invites expert third-party contributors to submit analysis on a key topic affecting the telco industry. In this piece David Andrzejek of Apigee argues the threat posed by OTT players also presents opportunities for telcos.

Consumers currently share more personal data than ever before. However, in many instances, the companies that collect said information fail to integrate this insight in ways that improve the customer experience....Here, we speak with Waqar Hasan, senior vice president of Big Data at Apigee, to explore data-driven individualization's powerful role in maintaining customer satisfaction, loyalty, and retention, as well as its increasingly important impact on relevant messaging:

One of the pillars of the Obama administration’s Digital Government Strategy is to “enable the American people and an increasingly mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device.”

Everyone and everything seems to be vying for customers’ attention these days.

Attracting and keeping the interest of existing customers -- let alone acquiring new ones -- is tricky for most enterprises. Modern consumers have many choices in how they spend their time, attention, and money. This makes it particularly important for businesses to be constantly on the look out for new ways to engage and retain their customers.

Digital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new digital or data-based lines of business. These kinds of experiences are no longer just conveniences. They are becoming the de facto standard, and have created strong impetus for businesses who haven’t done so already to start on the path to digital transformation.

Apigee tasked with integrating ITV’s IT legacy systems to build one digital platform.
ITV has picked Apigee to open up its APIs to third-parties as it seeks to build one platform for its various channels.
The broadcaster has tasked Apigee to use APIs to integrate its many different IT legacy systems in order to build one platform that securely exposes data around its five digital channels to internal and external developers.