HUL awards its Magnum Ice Cream business to BBH India

Following a multi-agency pitch, Hindustan Unilever has awarded the creative mandate for its ice cream brand Magnum in India to BBH India. Magnum Ice Cream, which is available in more than 35 countries across the globe, is now launching in India.

BBH India will be in-charge of creating India-specific communication/ activation platforms for Magnum based on its global communication mix. This includes extensive work on engagement platforms that includes social media and retail touch points.

On awarding the business to BBH India, Sapan Sharma, General Manager - Ice cream HUL said, “We are excited to have BBH working on one of our most important launches this year. They are a young and energetic team, with some great creative work to showcase, and I expect them to create similar magic on Magnum.”

Commenting on the win, Subhash Kamath, CEO and Managing Partner, BBH India said, “It was one of the more exciting pitches to win. Magnum is an awesome ice cream, one of the best I’ve tasted. We’re really looking forward to help promote it and make it a success in India.”

On the pitch, Russell Barrett, CCO and Managing Partner, BBH added, “Pitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand; looking to engage with audiences and that is something we are very keen to do more of as a creative company. And then, it’s the world’s best ice cream, so product sampling is obviously a must that we will approach with tremendous dedication.”

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, Romedy Now, Movies Now and World Gold Council, amongst many others.