This new amusing commercial pits an iPhone 5S against a Lumia 635 and highlights Microsoft’s new virtual assistant Cortana, named after the Halo franchise’s attractive blue AI.

The ad shows some of Cortana’s more interesting features, mainly ones Siri is unable to perform like the ability to add reminders triggered by events like talking to a person, or being near a particular store, rather than just dates and times like Apple’s voice assistant.

Despite its lack of popularity Microsoft’s Windows Phone OS is actually decent and is only held back by a lack of apps and limited hardware manufacturer support.

In many ways Microsoft’s recent difficulties have forced the company to become the new Apple, placing an emphasis on innovation. The company’s Surface 3 is Microsoft’s third try at creating the premiere tablet/laptop device and finally, at least for the most part, they’ve fixed many of the device’s major issues.

The entire campaign is very reminiscent of Apple’s “I’m a Mac” ads from the mid 2000s.