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The industry is abuzz once again related to an update by Google. Unlike it’s more nasty and mean spirited predecessors, the Hummingbird update is less of a concern and more of an enhancement. Driven by the evolving nature in which web users actually engage the Google search engine, the new algorithm will provide more insight in to what has long been called “Conversational Search”. Focused on the undeniable migration of search being done more and more by mobile devices, Hummingbird will provide mobile users with a more useful return of results.

So, what does this all mean for your business and your rankings? In my eyes, the update enables companies that don’t have great visibility around branded terms to actually begin to see more benefit from conversational based search queries. I feel the update begins to level the playing field and that the fight for prime natural search real estate has expanded once again.

Make no mistake, any update has winners and losers but in this scenario, the losers are those that haven’t begun to evolve with the changing of web users in general. Web users are more experienced now….more savvy. They don’t enter generic terms to the degree they once did, they want more specifics…they want more focused results. As usual, Google continues to move in the right direction and for the most part, we can all consider this Hummingbird, relatively friendly!

In the interview, Ken explains that the rising cost of Masters Tournament ticket prices is “100 percent related to Tiger (Woods)” and details the impact of Tiger’s name value as a brand for the Masters.

On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org’s “The Big Story” discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S.

In the article, Wisnefski stated, “Not offering health care is not necessarily the best way of attracting talent.”

In a press release issued by Ken this morning, he announced the unprecedented utilization of both social media and search engines leading into the 2012 Holiday shopping season.

Ken states, “Web search and social media have made it possible and feasible for Internet users to find the lowest prices and hard-to-find items anywhere in the world and these tools have significantly changed the retail industry.”

In early 2012, the Wall Street Journal reported that Google was exploiting little-known functionality within Apple’s Safari browser which allowed the search engine to install cookies even with Safari’s privacy settings set to disallow them. Google was quick to respond to the accusations with a company spokesman issuing the following statement to WSJ in response to their article:

“The Journal mischaracterizes what happened and why. We used known Safari functionality to provide features that signed-in Google users had enabled. It’s important to stress that these advertising cookies do not collect personal information.”

Despite Google’s claim, however, the Federal Trade Commission launched an investigation in order to determine what, if any, privacy and security policies had been violated in the situation. On Friday, US District Judge Susan Illston ruled that Google will have to pay a $22.5 million fine assessed by the FTC after their investigation concluded that the search engine had violated user privacy on Safari-enabled devices.

Although the fine is the largest ever issued by the FTC, Google is likely to be minimally affected by the loss. In fact, the Associated Press has reported that Google generates that same amount in income every four hours. While Google may not be monetarily impacted by the fine, the company will now have to change how it collects data from opt-out users going forward.

Now, one of Google’s greatest challenges will be developing cookies that allow ads to be targeted without sacrificing user privacy or consider utilizing other ad delivery techniques. Google’s financial future is definitely not in jeopardy due to the fine, but major re-strategizing is essential if the company intends to avoid more major future fines.

Since Apple first announced plans to develop its own proprietary mapping application earlier this year, Google Maps supporters were skeptical of Apple’s ability to design a more accurate and effective global mapping solution. Following the release of the iOS 6 mobile operating system in September, many Apple users expressed frustration with the new Maps application. Within a matter of days, the backlash was evident in the press, as well. Numerous technology review sites, blogs and even tech and business news outlets were discussing Apple Maps and its lackluster user experience.

Just one week after the software’s release, Apple’s CEO Tim Cook responded to the criticisms directed toward the Maps application with a public apology on Apple.com. In the statement by Cook, he states:

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”

The apology letter also acknowledges alternatives to Apple Maps, including top competitor, Google:

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”

Although Google’s mobile Web application is available on iOS 6, Apple lacked Google Maps software developed specifically for the new mobile operating system. Recently, however, the overwhelming outcry for a Google alternative on iOS 6 has inspired the company (which currently dominates the online mapping software market in the U.S.) to create a Google Maps app for iOS 6-enabled Apple devices.

“We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system.”

With the extremely popular Google Maps poised to make its imminent debut in the App Store, Apple is now facing a possibly substantial loss of market share. Going forward, Apple’s mobile development team must strive to build a high-quality mapping solution with a strong focus on improved accuracy.

As Google begins its move toward iOS 6, mobile Web users will ultimately determine the fate of both Apple and Google’s mapping software and play an instrumental role in the overall future of the digital mapping industry.

I’d like to hear your thoughts on Google and Apple’s mapping software. Direct your tweets on the topic to @KenWisnefski and I’ll address them on Monday in my next blog post here on KenWisnefski.com.

WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts.

In the article, Ken states: “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary focal points of their campaigns was enhancing their reach and visibility on the Web.”

”There is a spike because this happens once every 4 years,” said Wisnefski. “Social Media continues to be a trending phenomenon therefore constantly requiring expert insight and commentary. Election night I expect to be higher because it is completely an analysis and game of prediction and estimation.” See the full story on Politico.

The outcome of the Presidential Election is still unknown, but experts say that social media is clearly a winner. Read Ken Wisnefski’s analysis on social media and its impact on the 2012 election. Read more.

Kenneth Wisnefski, Founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand management and reputation management for medium and large-sized businesses. Read more about the debut of BrandManagement.com on Yahoo! Finance.

This week, WebiMax announced its partnership with HelpAsh.org, a site created to assist Aurora Shooting victim, Ashley Moser and her family. WebiMax is donating its online marketing services to the organization in order to enhance the site’s visibility and overall awareness.

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