Ethereum-based customized software and networks, independent from the public Ethereum chain, are being tested by enterprise software companies.[48] Interested parties include Microsoft, IBM, JPMorgan Chase,[33][49] Deloitte,[50] R3,[51] Innovate UK (cross-border payments prototype).[52] Barclays, UBS and Credit Suisse are experimenting with Ethereum blockchain to automate Markets in Financial Instruments Directive (MiFID) II requirements. Physical wallets store the credentials necessary to spend bitcoins offline and can be as simple as a paper printout of the private key;[7]:ch. 10 a paper wallet. A paper wallet is created with a keypair generated on a computer with no internet connection; the private key is written or printed onto the paper[g] and then erased from the computer. The paper wallet can then be stored in a safe physical location for later retrieval. Bitcoins stored using a paper wallet are said to be in cold storage.[99]:39 In a 2014 interview, QuadrigaCX founder Gerald Cotten explained that the company stored customer funds on paper wallets in safe deposit boxes: "So we just send money to them, we don’t need to go back to the bank every time we want to put money into it. We just send money from our Bitcoin app directly to those paper wallets, and keep it safe that way."[100] Ethereum blockchain applications are usually referred to as DApps (decentralized application), since they are based on the decentralized Ethereum Virtual Machine, and its smart contracts.[46] Many uses have been proposed for Ethereum platform, including ones that are impossible or unfeasible.[47][33] Use case proposals have included finance, the internet-of-things, farm-to-table produce, electricity sourcing and pricing, and sports betting. Ethereum is (as of 2017) the leading blockchain platform for initial coin offering projects, with over 50% market share. Ethereum's blockchain uses Merkle trees, for security reasons, to improve scalability, and to optimize transaction hashing.[61] As with any Merkle tree implementation, it allows for storage savings, set membership proofs (called "Merkle proofs"), and light client synchronization. The Ethereum network has at times faced congestion problems, for example, congestion occurred during late 2017 in relation to Cryptokitties.[62] J. P. Morgan Chase is developing JPM Coin on a permissioned-variant of Ethereum blockchain dubbed "Quorum".[53] It's designed to toe the line between private and public in the realm of shuffling derivatives and payments. The idea is to satisfy regulators who need seamless access to financial goings-on, while protecting the privacy of parties that don't wish to reveal their identities nor the details of their transactions to the general public.[54] Ethereum has recently created a new standard called the ERC721 token for tracking unique digital assets. One of the biggest use cases currently for such tokens is digital collectibles, as the infrastructure allows for people to prove ownership of scarce digital goods. Many games are currently being built using this technology, such as the overnight hit CryptoKitties, a game where you can collect and breed digital cats.

Like Bitcoin, Ethereum is a distributed public blockchain network. Although there are some significant technical differences between the two, the most important distinction to note is that Bitcoin and Ethereum differ substantially in purpose and capability. Bitcoin offers one particular application of blockchain technology, a peer to peer electronic cash system that enables online Bitcoin payments. While the Bitcoin blockchain is used to track ownership of digital currency (bitcoins), the Ethereum blockchain focuses on running the programming code of any decentralized application.

This dramatic volatility attracted global attention with the mainstream media running near-daily reports on the price of Ether. The publicity generated has been a major boon for the ecosystem, attracting thousands of new developers and business ventures alike. In 2018 the amount raised through Ethereum-enabled ICOs reached almost $8bn, increasing from just $90m in 2016. While the price of Ethereum has faced extreme volatility over the years, it is this volatility which has driven interest. After every boom and bust cycle, Ethereum comes out the other side with a fundamentally stronger platform and a broader developer community backing it. These fundamental improvements would suggest a positive long-term outlook on the price of Ethereum.

In Ethereum all smart contracts are stored publicly on every node of the blockchain, which has costs.[57] Being a blockchain means it is secure by design and is an example of a distributed computing system with high Byzantine fault tolerance. The downside is that performance issues arise in that every node is calculating all the smart contracts in real time, resulting in lower speeds.[57] As of January 2016, the Ethereum protocol could process about 25 transactions per second.[57] In comparison, the Visa payment platform processes 45,000 payments per second leading some to question the scalability of Ethereum.[58] On 19 December 2016, Ethereum exceeded one million transactions in a single day for the first time.[59]