Branding

Polished looks for premier brands.

Holistically understanding who you are and your business goals is the foundation for successful branding. Whether that means a complete identity overhaul, working with an existing identity, or an innovative mixture of the two, we’ve got you covered.

Logo & Identity

Research leads our creative process. As the shorthand for your brand, your logo must be a well-crafted, accurate representation. We value quality over quantity and honest collaboration with our clients. The combination of your industry knowledge and our design expertise ensures results that are both timeless and versatile.

Brand Guides

Consistency solidifies a brand’s power, and a brand guide ensures that no matter how your company operates anyone can use your brand elements properly. We create guides that provide the information you need to apply brand assets consistently, such as: logo specifications and usage, colors, font and typography, icons, and image usage and style.

Brand Optimization

New brands and evolving brands have different needs. Our process accommodates wherever our clients might be in the branding life cycle. Our goal is always the same — to consistently reflect the essence of a company.