“Active participation in Kayak.com’s marketing tools will take our hotel clients’ ROI to the next level, creating direct positive impact on net operating income,” said Sue Heilbronner, executive vice president of marketing and business development for TIG Global.
“Kayak Network’s partnership with TIG Global will provide participating hotels with first-of-its-kind marketing exposure, and Kayak’s monthly site traffic of several million visitors and partnerships with AOL, About.com, Lonely Planet, and USA Today will drive qualified traffic to the lodging industry when they need it most,” said Drew Patterson, director of business development at Kayak.com and former director of distribution at Starwood Hotels & Resorts.——-