Sprint cuts more prices

By Mark Davis
McCLATCHY-TRIBUNE

Published: August 22, 2014;Last modified: August 22, 2014 10:10PM

Sprint Corp. announced a new $60 a month unlimited data plan Thursday, after adding a family plan for as low as $100 a month for up to 10 lines and offering to pay other carriers’ contract termination fees.

The single-line offer, widely expected following Sprint’s family plan deal on Monday, undercuts the pricing of Verizon, AT&T and T-Mobile.

“People know Sprint for unlimited,” chief executive Marcelo Claure said in the announcement. “Unlimited talk, text and data for $60 is the best unlimited postpaid plan available.”

Sprint’s shared data plan announced Monday targets families, which is a much larger part of the market. It also aims to compete most directly with AT&T and Verizon, which offer shared data plans but not unlimited plans. AT&T and Verizon each have more customers than Sprint and T-Mobile have together.