The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media

David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.