Most companies are either thinking of implementing, or are currently using a CRM system. Research shows that for those already using a CRM system, many have not realised the importance and potential benefits of integration with their back office accounting system.

Facebook, Twitter, Linked In, Google Plus… the list of places to promote your business online is getting longer. So as a business, what is the most important skill you need online? The ability to use email effectively. Why?

Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?