:: By Travis Bliffen, Stellar SEO :: Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving...

:: Blood in the Water: Is Google Circling SEOs? By Travis Bliffen, Stellar SEO - Google recently changed the layout of its search engine results pages (SERPs) by removing ads from the right side and adding extra ads at the top and...

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, as they not only have to generate a return on investment from their paid media activities, but they also have to combat the...

The pulse of an industry, event or holiday can certainly be taken by checking out paid search numbers - what advertisers are willing to spend and for what, as well as what searchers are clicking on. The top toys for this gifting season...

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

:: By Danielle Forget, WhatRunsWhere :: The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new...

:: By Rohan Ayyar, E2M Solutions :: E-commerce is hotter than a red-hot iron right now --with no signs of cooling off . If there was any opportunity ever, it’s here. With so many Web-based e-commerce store solutions available...

Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that...

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...