We have been working on something pretty exciting here at yourBusinessChannel, involving social marketing for Facebook company pages. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in [...]Continue Reading

I was pleased to be invited to speak at the inaugural On The Edge Digital conference in London on the 21st June at the Congress Centre. My talk was on “Video – How to harness video to gain serious competitive advantage in any market,” which we [...]Continue Reading

Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and [...]Continue Reading

The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just [...]Continue Reading

There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this. [...]Continue Reading

Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client. [...]Continue Reading