Series Daytona 24H broadcast news 2010-01-20

Rolex 24 At Daytona To Be Showcased On FX, SPEED
With Action-Packed Preview Show
Saturday Debut On FX; SPEED To Air Program Four Times Prior To Race

DAYTONA BEACH, Fla. (Jan. 20, 2011) - Race fans can gear up for the
49th running of the Rolex 24 At Daytona by watching GRAND-AM: Rolex 24
At Daytona, an action-packed show previewing America's premier sports
car race, which will debut Saturday at 11 p.m. (ET) on FX.

The one-hour program, produced in association with PGA TOUR
Entertainment and NASCAR Media Group, will also air four times on SPEED,
including Saturday, Jan. 29, at 2 p.m. (ET), just prior to the network
beginning 14 hours of live coverage of the Rolex 24, the season-opening
event for the GRAND-AM Rolex Sports Car Series presented by Crown Royal
Cask No. 16.

<pre>
SPEED will also air the program on Sunday, Jan. 23, at 8 p.m and 11 .
p.m. (ET); and Friday, Jan. 28, at 10 p.m. (ET) .
</pre>

"This show illustrates the ultra-competitive nature of the Rolex
Series," said GRAND-AM Vice President Kevin Hindson, "while also
highlighting the iconic allure of the Rolex 24 to drivers, teams and
most importantly, the fans.

"What it also illustrates ... is our commitment to inclusiveness and
accessibility when it comes to fans."

The show features interviews with many Rolex Series competitors while
taking an in-depth look at Rolex 24 preparation, via visits to various
race shops and preseason testing. Vintage sports car footage is also
interspersed throughout the program, such as scenes from the original
precursor to the Rolex 24 - the Daytona Continental, a three-hour event
held in 1962 and won by Dan Gurney.

Another highlight of the program is an examination of the unique
characteristics of Daytona International Speedway's 3.56-mile road
course from competitors' perspectives, including insights regarding the
new pavement on the oval portion of the DIS layout.

SPEED will have live coverage of the Rolex 24 with a pair of
seven-hour blocks. The race broadcast begins at 3 p.m. (ET) on Saturday,
Jan. 29, running until 10 p.m. (ET), and from 9 a.m.-4 p.m. (ET) on
Sunday, Jan. 30.