Duracell Made A Great, 2-Minute Video About The Youngest Ever People To Row Across The Atlantic [THE BRIEF]

Duracell made a fun, short documentary video of the journey of Luke Birch and Jamie Sparks, who recently became the youngest pair ever to row across the Atlantic Ocean. The video, made by Grey London, does a nice job of showing just how exhausting the journey was by focusing on the rowers' gnarly calluses and intimate moments of self-doubt.

Twitter officially unveiled its mobile app install ad platform after months of whispers that the product was on the way. The product is currently in beta and has the potential to improve Twitter's mobile business in the same way app install ads helped Facebook's mobile business grow.

Facebooklaunched a new function for its mobile apps that allows friends to share their locations with each other. The company says it has no plans at the moment to use the shared location data to target advertising.