Why Twitter integration in iOS 5 is Apple’s game-changing social play – Apple

There’s a rumor floating around that Twitter will be integrated at the system level into iOS 5. While parts of the story seem to make sense, there’s a bigger picture that’s being left in the cold. First off, let’s look at the rumor:

Twitter integration will allow you to have a “Send to Twitter” option for your photos. This would use the still-to-come Twitter-owned photo service.

But wait. That’s it? Surely not.

No. Not even close. I think that we have to look at something far larger than just being able to send photos to a social network from the Camera app. If we’re going full system-level integration, there are many other pieces of the puzzle that start to fall into place.

We’ve already seen Apple and Twitter team up to integrate iTunes Ping into your Twitter stream. But Apple won’t be happy with a single integration into Twitter’s sidebar. There’s much more to an impending social play and Twitter is the way to move that forward.

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