The Wired piece is heavily shared and I am quite sure nothing Facebook does recently should be taken at its face value. Leaving this fact aside, when users began to play with the hashtag, an unexpected situation emerged: Many women who used to wear headscarves took this opportunity to show that they gave up headscarves, they sort of unveiled themselves. In fact, this has been publicly debated for a while (Ruşen Çakır’s Medyascope had a series of interviews and commentaries- this one being the last) but mostly those women preferred not to be public. In the meantime, this blog contains personal accounts of unveiling (in Turkish- the blog entitled as “You will now walk alone”). But this time, they seemed to be in public with their real names. Here is a selection of Tweets (Yes, it was a Facebook thing but it ended up on Twitter):

The 10YearsChallenge fad has generated a micro-trend in Turkish Twitter where women are sharing stories of how they abandoned the headscarf. Should be studied, given the fact that current political, economic and social climate reward the opposite (re both the act & the sharing). pic.twitter.com/hdWOpqnEgh