One of the end users went to Amazon and complained to the company about the card claiming the false advertising. The card was sold as 4GB and the Amazon Prime customer claimed that this is a 3.5 + 0.5GB card.

Nvidia is also facing a class action lawsuit as a few angry customers are going against Gigabyte and Nvidia making its case against the fact that Nvidia advertised the card as GeForce GTX 970 with 4GB of RAM, 64 ROPs, and 2048 KB of L2 Cache. In reality, the GTX 970 has 56 ROPs and 1792KB of L2 Cache as well as 3.5GB fast memory and 0.5 GB slower memory.

It all started with Ryan Smith at Anandtech, who penned an in-depth article about the card and proved that the specification advertised by Nvidia was a bit off.

AMD is probably very happy about this miss happening as it can go around and claim fair game and honesty as well as the fact that its specifications advertised are the ones you will be getting. It remains to be seen if GTX 970 reputation might end up more bruised as from what we saw only a small percent of customers, between one and three percent actually wanted to get the card and get a total refund.

Amazon has said it will shift more of its drone testing outside U.S. borders unless it gets quick permission from US regulators to conduct outdoor trials.

In a letter to the Federal Aviation Administration, Amazon said that other countries with regulatory environments were more supportive of small unmanned aircraft system innovation. Amazon vice president of global public policy Paul Misener said that outdoor testing is crucial to developing its "Prime Air" program, which aims to use drones to deliver packages in 30 minutes or less. It said it preferred to keep that testing within the United States.

In July, Amazon sought permission from the FAA to test drones in outdoor areas near Seattle, where one of its research and development labs is working on the technology, but the FAA has been slow to give its approval.

"Without approval of our testing in the United States, we will be forced to continue expanding our Prime Air R&D footprint abroad," Misener wrote in the letter.

Drones are among several initiatives underway at Amazon to help control rising shipping costs and compete with brick-and-mortar stores by delivering items quickly.

The UK’s Royal Mail has been kicked in its small packages by Amazon setting up its own delivery service.

Royal Mail has warned that growing competition from Amazon will hit its UK parcels business, as it reported a 21% fall in first-half profits for the postal group.

The 500-year-old postal service, which was privatised last October, said operating profits before transformation costs fell to £279m in the six months to 28 September.

Royal Mail complained that Amazon’s own delivery service is cutting the annual rate of growth in the UK parcels market to 1-2 per cent for the next two years. This is half the 4 per cent growth expected for this year.

Last month, Amazon launched a same-day delivery service which allows customers to collect items from local newsagents and high street shops, through a tie-up with the distribution group Smiths News.

Pricing pressures pushed Royal Mail’s UK parcels revenues down 1 per cent to £1.5bn in the first half, while volumes grew 2 per cent.

Amazon is planning to test same-day delivery using drones in Cambridge in the UK. It will focus on its autonomous delivery drones project Prime Air, and on beefing up its speech tech R&D team in the UK science and technology hub.

In July, Amazon announced that it was seeking approval from the US Federal Aviation Administration for testing drones with a speed of 50 miles per hour to deliver packages weighing up to 2.3 kg. However there were some signs that the FAA was a little reluctant to back the idea and while people have been trying to use drones to do deliveries, the FAA has been a little reluctant. Clearly this not the case in Blighty.

The company is seeking employees for the posts of flight operations engineer, site leader and senior research scientist in Cambridge.

Amazon bought Cambridge-based start-up Evi Technologies in 2012, and is currently expanding R&D operations in the area known for its pool of academics and researchers.

We are quite sure that most our readers didn't get the Amazon Fire phone and if you read about it you will agree that it was one of the biggest flops of 2014. Amazon didn’t stop there – now it wants to offer a Siri-like talking speaker and sell it to you for $199.

Of course the company wants to reward its loyal Amazon Prime customers by offering them the same speaker for $99 for a limited time only, but even at this price, it is a tough sell.

Seven microphones, two speakers, one Thanksgiving

Amazon Echo is a portable speaker with seven microphones that can answer some voice queries and in case you’re wondering why it costs $199 – welcome to the club. We have learned to be very sceptical about any voice driven technology as Google Now and Siri still have some serious issues and flaws and we don’t think that Amazon has the resources or expertise to make things better than Google or Apple.

The cylindrical speaker should be able to tell you what day it is, what the weather is like, set alarms, ask Wikipedia about Abraham Lincoln’s bio or ask some world crucial questions such as how many teaspoons are in a tablespoon. (Just in case there are no heroin addicts around. Ed)

I wonder if the speaker can tell the difference between Canadian and US Thanksgiving.

Since this answering cylinder has seven microphones, it should be able to keep track of your and your family’s habits even better and fill Amazon in on the necessary details. That way you will all be showered with even more “relevant” ads.

$199 wireless speaker or something else?

Since this is essentially a wireless speaker with a few extra features, it will let you play Amazon Music, Prime Music, iHeartRadio, and TuneIn. You will be able to play Pandora, Spotify or anything else via a Bluetooth connection and your phone or tablet. Of course there will be an app for that, but this is really not a big deal for such a pricey device.

The speaker comes with easy setup, fast WiFi, Bluetooth as well as the ability to switch off the microphone (my favourite feature), action button and light ring. For $199 the LED light ring should look like the Las Vegas strip.

Inside the cylinder Amazon packed the aforementioned seven microphones, a volume ring, bass reflex port, 2.5-inch woofer and 2-inch tweeter. They are sitting on top of each other which, from acoustic point of view, cannot be a good idea, but we hope that Amazon can prove us wrong.

Even at $99 we think this is an incredibly hard sell, but at $199 it becomes really hard to describe. Maybe some geek will buy this to impress an unfortunate girl in the hopes of turning her into his girlfriend, but our experience with voice search is that it will most likely fail, just like the daft seduction strategy. You might buy it to frustrate your extended family and we see a number of opportunities in this niche. Even if you want one, you will have to get an invite to buy one.

Joking aside, the Echo speaker could have a chance if it was just one component in a comprehensive home automation system, a control unit that would allow you to adjust the temperature, open the garage doors or adjust the lighting. Sadly Amazon didn’t mention this and it probably has no plans to offer anything similar with the Echo.

Let's see how this one works for Amazon. It will probably sell better than the Fire phone, which set the bar too low even for James Cameron.

Amazon has realised that the Chromecast was one of the most successful products ever to come from the house of Google. This inexpensive USB stick stole thunder from Miracast devices and offered a trade-off solution for people who wanted to connect its Google powered device with HDMI powered TV.

Now Amazon has come up with something of its own.

Amazon Fire TV Stick is, as the name implies, a HDMI stick that you plug in your HDMI port on your TV. It needs a USB power to run. Amazon’s HDMI TV stick has a bit more grunt and has a dual core processor inside, 1GB memory as well as 8GB of flash storage. It also uses dual band / dual antenna (MIMO) wireless and ships with a remote.

Its main competitor Chromecast has a single core, 512 MB memory, 2GB storage, has no dual band of dual antenna and comes without remote.

Amazon claims that it has 200 games ready for Fire TV Stick users and you can buy a controller for your gaming experience. Voice search is also available with additional remote controller. Amazon is using quite bold statement for its voice search technology "Voice search that actually works."

Users who like more power would be better off with the Amazon Fire TV as you get a quad core CPU with better GPU, 2GB memory vs 1 GB with the stick, included voice search support remote, support for high performance games (yeah right), Ethernet, optical audio connector all of what Fire TV Stick is missing. However Fire TV sells for $99 and matches the price of Google Nexus Player.

Amazon Fire TV Stick is selling for $39 for non prime customers and for the next two days Amazon prime customers can get this stick for $19. The earliest pre-orders will ship on November 19th in the US while due to a popular demand, it might take a bit longer for civilized countries to get one.

This is another tool which makes watching Netflix, Hulu plus or Amazon prime video a bit easier as well as listening Pandora or watching funny videos on YouTube. It comes with a nice price too.

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet that comes with 8GB ($99) and 16GB ($119) of storage with special offers.

Kindle Fire HD6 starts at $99

Add $15 for the ad-free version without special offers. It comes with a 1280x800 252ppi 6-inch display and a "new quad processor” clocked at up to 1.5GHz. It comes with two 1.5GHz cores and two 1.2 GHz clocked cores. It should be twice as fast as the predecessor in CPU performance and up to three time faster in graphicss. It comes with a 2-megapixel rear camera and a front camera of unknown megapixel count. Of course they will let you watch Amazon Prime for one month for free.

You can pre-order one in black, magenta, white, citrus and cobalt and they will ship in October 16th just in time for Xmas. There is also the Fire HD7, a 7 inch version that shares the exact specification and starts at $139 for 8 GB and $159 for 16GB. The Fire HD Kids Edition Tablet comes in 6 inch ($149) and 7 inch ($189) sizes. It comes in blue, green and pink ruggedized kid proof cases. Many of you are well aware that small children tend to drop tablets on a regular basis.

Kindle Fire HD for Kids

This tablet targets kids and will offer access to over 5000 kid-friendly titles via Amazon FreeTime Unlimited. This subscription is valid for a year. Amazon is slim on the exact specification but it claims an HD display, front and rear camera as well as Dolby Digital audio. There is no kid tablet without good parent control so you can limit the video time, reading time and overall tablet use. It also comes with 2-year worry free guarantee and Amazon will replace the broken ones, no questions asked.

The Fire HDX 8.9 is the biggest and most powerful one. It starts at $379 for 16GB, $429 for 32GB and $479 for 64GB all with special offers. If cost you just $15 to get them without ads.

Fire HDX 8.9 packs Snapdragon 805 SoC

It comes with a 2560x1600 screen and 339ppi and with 13.2 ounces it should be 20 percent lighter than the iPad Air. It comes with a Snapdragon 805 SoC clocked at 2.5GHz, Adreno 420 graphics and 2GB RAM. It has an 8-megapixel rear camera and a front facing 720p camera for HD calls. You can use Kindle specific features such as Firefly and Mayday.

In case you want the LTE version of the tablet it will set you back for $529 for the 32GB and $579 for the 64GB version. It will ship on October 21st but you can pre-order them today.

Amazon’s FireTV made its debut in April in the US and now it is time to expand it to top European markets.

Amazon Fire TV is now available in the UK and Germany and to spice things up Amazon is offering the device at half price. Of course there is a catch in that deal, as Amazon gives you 50 percent off only if you get the Prime annual membership.

Germans will get €50 off the original €99 price and the Prime membership will cost the same €50. This is not a bad deal if you are buying a lot from Amazon and want free shipping on select items and you plan to watch a lot of TV.

Amazon gaming control sells for €39.99 and it will only be available on the 25th of September, some 20 days from now. Potential users in the UK will have to pay £34.99 for the Amazon Fire game controller and it should ship on the 23rd of October. It looks like Amazon.fr and Amazon.es French and Spanish version of the site were left out from the Fire TV European launch.

This is one of the more powerful multimedia consoles that will fit your living room just fine and with the power of Snapdragon 600 is should run fast. The timing could not be better for Amazon as its fierce rival Netflix is set to launch its streaming services in Germany, France, Austria, Switzerland, Belgium, and Luxembourg. The game is on.

Amazon’s new "Fire" smartphone appears to be another victory for Qualcomm’s quad core snapdragon 800. iFixit has conducted a teardown of the beast and found that it contains chips from Qualcomm, NXP Semiconductors, and Samsung. Amazon's maiden smartphone, includes four cameras that track a user's head movements to enable special screen effects, ships this week to customers in the United States.

The phone is powered by a Qualcomm quad-core Snapdragon 800 processor and costs $600-plus. The phone feeds into Amazon's core retail business. It touts a "Firefly" feature that can recognize objects and direct users to the same item on Amazon's online store. iFixit said on its blog on Thursday that it discovered radio frequency, power amplifier, audio and WiFi chips also from U.S. chipmaker Qualcomm.

Apart from the quartet of head-tracking cameras, the phone also includes a 13-megapixel rear-facing camera and a 2.1-megapixel front-facing camera. The device opened by iFixit included 32 gigabytes of NAND memory chips made by Samsung for storing pictures, music and other media. The phone, which has a 4.7 inch LCD display, included 2 gigabytes of DRAM memory from Samsung. The handset included a near field communication chip, enabling features such as mobile payments, from NXP.

The Fire smartphone also employs a touchscreen controller from Synaptics, and a communications chip from Skyworks. The "Fire" is expensive at $649 contract-free or $199.99 with a contract with AT&T so it in the same price range as the iPhone. It is also not subsidised by Amazon.

Amazon is continuing to innovate and the latest idea to come out of the company is the Kindle Unlimited subscription.

Amazon Unlimited is an all-you-can-eat e-book offer that lets you read as much as you like for $10 a month. We remember a while ago Nvidia's CEO Jen-Hsun Huang telling us that the world is slowly moving to a subscription-based model for most services and we see a lot of truth in this statement. This is roughly what Netflix does for movies and TV shows, or Spotify for audio content, but Amazon's programme is tailored for e-books. The basic concept is the same - no purchase necessary, just subscribe and you'll get everything.

Amazon is offering 600,000 e-books as well as two thousand audiobooks from various authors and publishers. Some hot titles including Lord of the Rings trilogy, Harry Potter series, Hunger games series as well as some serious books are among these 600.000.

Amazon also points out that among the 2,000 audio books from Audible it offers Hunger Games trilogy, Life of Pi, The Handmaid’s Tale,Capital in the Twenty-First Century, The Great Santini, The Man Who Mistook His Wife for a Hat, Winter’s Tale, Boardwalk Empire, El Narco, Upstairs at the White House: My Life with the First Ladies, Merle’s Door: Lessons from a Freethinking Dog, The Finisher, Johnny Carson, The Stranger I Married, and Life Code.

Some books are Kindle exclusives found only on the Kindle platform, including Brilliance by Marcus Sakey, The Hangman’s Daughter series by Oliver Pötzsch, War Brides by Helen Bryan, Ed McBain’s 87th Precinct and Matthew Hope books, When I Found You by Catherine Ryan Hyde, Whiskey Sour by J.A. Konrath, Chasing Shadows by CJ Lyons, and Sick by Brett Battles.

The Kindle unlimited service is offered to US customers and they can start a 30-day trial today. It works on any of your device including Kindle, tablet, phone, notebook or desktop.