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It is an iPhone as we've come to know them: it's fast, slick, easy-to-use and backed up by more apps in the ecosystem than you could ever contemplate using in this lifetime. Buy it safe in the knowledge that you know what you are getting, not in the hope that you are buying something new and unexpected.

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The camera on the iPhone 6 Plus has to be the best on the market by a long way. This is a seriously good shooter. The addition of optical image stabilization (OIS) means it’s even better than the iPhone 6, which is a shoe-in for the number 2 spot. Be sure to click the images for the original pics in full quality.

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Samsung doesn’t differentiate its Galaxy flagship this year as well as it has in the past, but this does not belie the fact that the Galaxy S5 is a well-built smartphone that absolutely gets the basics right.

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Samsung doesn’t differentiate its Galaxy flagship this year as well as it has in the past, but this does not belie the fact that the Galaxy S5 is a well-built smartphone that absolutely gets the basics right.

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In terms of general build design, the LG G4 is exceptional. Like the G3, its large 5.5 inch screen makes little impact on the overall size of the device thanks to super-thin bezels. As a measure for comparison, the iPhone 6 Plus has the same-sized screen (with a lower resolution), but the G4 is almost a full 1cm shorter from bottom to top.

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The Moto X Pure is an utterly fantastic top-tier phone, with an almost-great camera experience. Remembering that it’s a fair bit more-affordable than the other flagship devices out there, this is a forgivable trespass, but most of the problems could be fixed with a little bit more attention to good camera app UI design.

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The Moto Z is a brilliant execution of an average idea. Through its Moto Mods system, Motorola has turned the idea of a modular smartphone where you can add and remove features on the fly into a simple, easy-to-use accessories. The problem is Moto Mods are fun, but not necessary.
Mods aside, the Moto Z is a striking smartphone that almost feels like it's been ripped out of the future. There's a few quirks that come with "ultra-thin" territory, but the Moto Z is an interesting and innovative challenger device.