The Allasso Group represents a cadre of experienced senior executives. With significant business achievements. With specific areas of business expertise. With in-the-trench experience in small/medium businesses and Fortune 100. Big picture thinkers with practical execution. Combined, they offer the ability to develop and execute programs and solutions that will absolutely transform the “trouble spots” of your business. What does that look like for you?

As promised in my previous post (Why Do Small Businesses Stay… small?), here’s the two-part interview I did with Rich Hodapp, Chairman of The MAPping Alliance and creator of Decision MAPping(TM). Over the next few weeks I’ll update this post to outline the key points and big ideas discussed during my conversation with Rich.

Why do small businesses stay small? A pretty good question, especially to an audience of small business enterprises (SBEs) and entrepreneurs.

You likely joined Supplier-Connection to help grow your business by winning major contracts and building relationships with the Fortune 500 partners. Richard Hodapp, the creator of a business process called Decision MAPping® says SBEs stay small because they don’t have a best-practice, a process for understanding and affectingtheir customers’ decisions, severely limiting their win rate to about 2 out of every 10 opportunities for new online casino business.

And with almost 40 years of watching small clients become huge (like FedEx)—he knows a bit about the benefits of having Decision MAPping integrated into an organization’s business practices. In short, Decision MAPping is successful because it gives you a map of how to position your company at the strategy level of your customers—in order to make strategic decisions with your customers. When you engage your customers on their strategy level, you can participate in affecting their decisions, dramatically increasing your win-rate.