London 2013

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AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2014!

Schedule

November 22, 2013

8:00 am – 9:00 am

Registration

9:00 am – 9:20 am

Welcome & Intro

9:20 am – 9:30 am

The Power of First Party Data

Acceleration will present case studies on how to leverage first party data for differentiated ad products and more effective customer marketing.

Speaker: Jonathan Tate, Head of European Business Development, Acceleration

Session Type:
Keynote Intro

9:30 am – 10:10 am

Keynote Presentation:

A Multiplier to TV

What happens when the world’s most pervasive broadcast medium intersects with a live, public and conversational platform? TV and Twitter are increasingly shaping one another, creating new opportunities for brands and broadcasters.

One can only ever measure one screen when looking at a person. Nielsen has introduced TV measurement vs. online measurements with OCR and XCR tools. Given some case studies, Andrew will show how to overcome challenges in a multi screen world.

Catch up television is becoming the preferred way to watch TV programmes, with viewers increasingly choosing mobile phones, tablets and computers as the device on which they want to view the content. What does this mean for traditional TV? How are these changes going to impact the way media is traded? Who are likely to be the winners and losers?

Innovation from a Broadcaster Perspective – How X-Factor Went Multi- Channel

ITV has been embracing the challenges to capture the attention of their audience. By using the X-Factor …..[app, game, voting system] ITV has shown how to engage with their audience across multiple screens and channels.

The proliferation of screens and user touch points in the last few years has created huge opportunity for user engagement, but has traditionally come at a cost of complexity. Simplifying that is something Google is passionate about; this session will outline the strategies we have been working on and share best practice.

Viviane will be speaking about how new life is being added into above the line media advertising by augmented reality based consumer engagement. The exciting world of AR and dynamic targeting having an direct impact on effectiveness of traditional media by making it measurable.

The rise in multi-screen media consumption has given advertisers a new challenge. Join Steve Pereira, Head of UK Advertising Operations, QUISMA as he discusses the ways in which marketers are coming to terms with this new ecosystem for performance advertising. Steve will share best practice tips for tracking across mobile devices and show how advertisers can use re-targeting for maximum return.

The first billboard dates back centuries. The technology developments throughout these years have been ground-breaking and interestingly, outdoor advertising has been at the tip of that process throughout, migrating and moving alongside the changing technology landscape. Geo-fencing, augmented reality, NFC, and digital outdoor advertising (the here and now) all showcase the ability of an old medium to be flexible in the midst of a relentless revolution. Lee Anderson, Head of Marketing at Primesight, will take us through the exciting opportunities that advancements in screen, digital and mobile technology have presented outdoor advertising with.

FAQ

Who attends Screens?

AdMonsters Screens caters to media leaders, mobile/tablet experts, digital marketers and innovators and those that are already trading in in the currencies of multi-platform and multi-screen. Attendees include:

Design & build creative agencies

Leading digital media agencies

Publishers & media owners

Advertisers & client brands

Technology vendors

The media technology investment community

Entrepreneurs, innovators and designers

What topics will be covered?

A sample of the topics that will be covered is:

Metrics and Measurement across platforms

Creative delivery

Maximising reach

Interaction between devices

Freemium vs. paid content strategy

Click-throughs V Completion plus many more

I’d like to present at Screens. How can I get in touch?

I’d like to discuss sponsorship opportunities at Screens. How do I get in touch?

Our events are supported by the leading media technology and services companies. If you would like to know more about the opportunities at Screens, or any other event, please get in touch with our sales team.

Press & PR enquiries?

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Partner Sponsors 2013

Keynote Sponsors 2013

Panel Sponsors 2013

Networking Sponsor 2013

Technology Partner 2013

Media Partners

Sponsorship

AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!