How the Brain Reveals Why We Buy: Scientific American

Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing

The headlines are ominous: soon, the bright boys of the advertising world will get their sticky hands on our inner “buy button.” Soon, marketing experts, with the help of cutting-edge brain research, will get direct access to the inner depths of our brains where, with the right stimulation, they can unleash our buying impulses and get their cash registers ringing.

This looks like an extension for psycho-dynamics and all the behavioural sciences work… Some of us already know why we buy – and come probably manage it!