As most social media marketers know: when planning your company’s social media editorial calendar, you need to understand what resonates with your readers. Knowing this information helps guide content creation, ensures relevancy and drives readership. How do you determine what resonates? Typically, it’s trial and error. You put up a post or send out a Tweet, test response rates and a strategy slowly takes shape. If you’re patient, you will ultimately prove successful (I speak…

We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

Twitter’s forced brevity, the immediacy of its connections, and its impact as a breaking news source are all key elements that have been covered many times. But Twitter has also built a really important competitive advantage with its extensive partner ecosystem which has given the social network a reach and impact that goes far beyond what its monthly active user (MAU) numbers would indicate.