Cross-Channel Planning Research by Facebook and Simulmedia

Nov 14, 2016

Audience fragmentation requires a new playbook for advertisers built upon single source datasets that inform people-based media activations. For TV advertisers seeking performance, the synergy effects of adding social video can be profound. Facebook and Simulmedia partnered together to measure cross-channel ad exposure, which provided visibility into the entire path to purchase. Working together with a group of clients, Facebook and Simulmedia shared targets in order to analyze how media plans performed, and how future campaigns could be improved.