Like carousel ads, Instagram’s newest feature will allow you to combine photos and video to tell stories and convey information in the best way possible.

Bonus:Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

5 ways businesses can use Instagram’s new album feature

Because albums are an easy way to create an interactive post, they’re also a low-barrier way for brands to share rich media and foster more engagement with followers.

1. Showcase products

Whether you choose to show off several different products or highlight features of a single product, the albums format is a great way to tell people about what you offer.

2. Tell a story

If a picture’s worth a thousand words, then what are 10 photos and videos worth? So. Much. More.

Albums give brands the opportunity to explore new creative avenues for storytelling, breaking stories down into multiple parts to make them even more engaging for the audience.

3. Explain how to do something

The ability to easily pull together multiple elements into one single posts makes albums the perfect place to share a how-to. Write instructions on individual photos, have someone explain what’s happening in a video—the sky’s the limit.

4. Break a larger image into multiple parts

Lots of brands have happily embraced the #triplegram—a tactic that involves posting three related images, or one image cropped into three, in succession. With albums, this process is even easier.

Crop a panorama into several pieces to show off details. Then, get creative with other functionality, like zoom, to engage your audience.

5. Share an event without spamming

Have you ever held an event and wanted to share, well, everything? But Instagram etiquette—and the desire not to spam your followers—kept you to an agonizingly chosen one or two images? No more.

Now you can carefully curate the best of the best photos or videos from an event and share them in a grouping that gives them added context—and prevents your audience from hitting the unfollow button.

On your profile grid, album posts will be denoted by the same stacked rectangle icon that appears in the publisher. When you see an album post in feed, there’ll be blue dots at the bottom to let you know you can swipe to see more.

Of course, you can like and comment on album posts the same way you can with regular Instagram posts. Comments and likes will appear on the entire album, rather than on the individual photos or videos in it.

While you have the ability to edit the caption or location of your album, you cannot reorder, edit, or delete parts of your post or change accounts you’ve tagged. You can, however, delete the entire post.