Melbourne agency, The Reactor has delivered a launch campaign for online retailer tinitrader.com.au.

tinitrader.com.au is Australia's most comprehensive classified website for finding, buying and selling products for babies, toddlers and kids. It also provides an advertising platform to bricks and mortar retailers in the babies, toddlers and kids market. Part of the BikeExchange stable of highly successful online trader sites, tinitrader is set to make job parenting a whole lot easier.

The launch campaign includes press and online activity to help gain traction in a competitive market.

Copy reads: It's with great joy we welcome tinitrader.com.au to the
world wide web. Weighing in with over 10,000 products from hundreds of
retail stores across Australia. Prams, cots, clothes, shoes, toys,
bikes, nursery items, furniture, maternity clothes and more.