Creative Brands

IDentify™ has been developed by Impello as a unique and interactive way to engage our clients in the creative concept development process.

After more than a decade in the business of design, we have observed common answers that regularly arise during a traditional creative brief. This makes it difficult initially understand and develop a compelling narrative or concept for each brand we work on.

IDentify is designed to shake loose the standard answers, and provoke meaningful and authentic discussion from you and your project team. The end result of the process is a shared understanding of the core personality traits, aspirations, and values which inform each creative decision we make on all future projects.

Get your brand off on the right foot, by starting with IDentify.

" The IDentify workshop process was incredibly informative, fun, and a valuable part of helping us understand our own brand message."

" IDentify played a key role in finding our unique voice and tone. I feel like I really own a brand I can stand behind and feel proud of."

"The [IDentify] workshop brought together a large and diverse team and helped us define a style we could all agree on."

Our Services

Creative Brands

IDentify® is a unique, collaborative workshop process, developed by Impello to create authentic and meaningful brand personalities.

Modern web design requires expertise that extends well beyond creating graphics and text, and uploading them to a CMS system. To develop truly flexible, powerful online tools, requires a depth of experience covering every aspect of modern digital media design and production.