Novint rising: how the Falcon landed on EA

Ars Technica examines how Novint landed the deal: "New peripherals always have an uphill battle in the market; those on both the PC and the gaming consoles that have managed to take off always have strong games attached. Dance mats are inseparable from Dance Dance Revolution, the guitars and drums for Rock Band had one of the most hyped rhythm games and a proven track record to bank on, while expensive flight sticks bring the promise of a more realistic experience with a variety of different flight simulations. So what do you do when your main product is a $190+ haptic device?"