Troika Asks ‘What If…’ in Powerful Video About Entertainment

It’s hard to get chills when there’s a heat wave rolling through Southern California, but creative agency Troika’s video about the rapidly changing entertainment landscape managed to raise some goosebumps with its timeliness paired with beautiful editing.

Covering a range of brands from Kodak to Red Bull to Google, Troika’s short clip reminds us of just how quickly showbiz is evolving, while also — in my case, at least — reminding us of why we love this whirlwind of an industry at the end of a long work day. There’s something lovely and exciting about it all, really.