Perfetti Van Melle is best known for its brands Mentos and Chupa Chups. However, some of its strongest growth is taking place in India where its Center and Alpenliebe brands have benefited from a growing appetite for sugar confectionery and gum. Although the company has strong brands, it is currently not doing enough with them. It is not well positioned in many high growth markets, and will struggle with a decline in sugar confectionery consumption in Western European markets. Packaging innovati...

Euromonitor International’s Perfetti Van Melle Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

* Get a detailed picture of the Packaged Food market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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