Disney raises Shum

AUTHOR(S)

Rothrock, Vicki

PUB. DATE

June 2007

SOURCE

Daily Variety;6/6/2007, Vol. 295 Issue 46, p14

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports on the appointment of Daniel Shum as the new head of consumer strategy and research for Disney Channel Asia-Pacific. Shum will be charged with all brand and consumer research studies through the region and narrowing down marketing and programming strategies for various franchises.

ACCESSION #

25351126

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