TAG Heuer & Premier League

To announce TAG Heuer becoming the Premier League's Official Timekeeper, we created a short film featuring top Premier League referees, including Mike Riley. Shot at St George’s Park, the film captures the referees' dynamic training schedule and the new capabilities of TAG Heuer’s Connected watch and referee app, which helps keep accurate track of timings. The film was shared on social media and has been viewed over 24,000 times to date.