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Digital Business Strategy

There are some conditions I require before working with anyone.

You have Goals

Boring, I know, but if you don’t know where you’re going you’ll have no idea you’ve arrived, if and when you get there.

If you don’t have clear goals, or you’re not prepared to work with us to define them, don’t waste your time or ours.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.
If you don’t already have an audience you should be prepared to build one.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when all the chips are down and you feel like you're smashing your head against a brick wall.

If you’re not passionate about what you do, please step aside and watch the rest of us change the world.

You Have A Team

We don’t enjoy watching our clients meltdown, so if you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing us to take your project on.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.

You Have Budget

If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is.

We don’t work for equity in your start-up and we don’t cut corners.
You don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you do everything we will tell you, you’ll get a positive return.

You have Time

If we work together I will demand your 100% undivided attention and we WILL fire you the minute I think you’re getting distracted.