MediaFile

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We hate to hit replay on this one but following New York Post’s story today that European streaming music service Spotify is close to a deal with Sony Music and thereby close to launch we decided to call a few people to confirm.

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So 2010 was the year that wasn’t as far as a major revolutionary digital music launches were concerned. Label executives have been hoping fervently for some real competition to take on Apple’s iTunes. Not that they don’t want iTunes to do very well but having one company control 70 percent of recorded music sales in your biggest markets like the US and UK is perhaps not best for industry growth.

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Music industry types must have had been reaching for their tranquilizers this afternoon, following a report that Apple is in early stage talks to buy Spotify. The report spread quickly, as these things do, and some thought it made a lot of sense. So Apple, maker of the world’s most popular music device, the iPod, which already owns the No.1 music download retailer iTunes, would be buying Spotify –the much-loved and critically acclaimed music streaming service, just as it’s finalizing deals to launch in the U.S.? This would be too much to handle for many music executives, who think Apple already holds way too much power.

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Of the many ways the traditional music industry has struggled in the fast evolving digital music world has been understanding who is listening, why they’re listening , when and where they’re listening and find ways to build music-based products and services around that — especially since not as many people are buying music as they used to.

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Britain’s Sky News caused a bit of a stir on the blogosphere on Tuesday after it cited John Lennon’s widow, Yoko Ono, as saying the Beatles back catalog was finally going for sale on iTunes: seemingly confirming a longstanding rumor that had gained momentum ahead of a widely watched Sept 9 Apple music-entertainment event.

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MySpace is looking to buy Web music service iLike for around $20 million according to several blogs. iLike co-founder Hadi Partovi declined to comment when we asked him and MySpace’s PR team also declined to share details.