CIRP found the iPhone 7 accounted for 31 percent of all iPhone sales in the last quarter, while the iPhone 7 Plus made up 12 percent. “In a quarter with only two weeks of sales, iPhone 7 and 7 Plus grabbed significant share of iPhones sold,” CIRP co-founder Josh Lowitz said in a statement. “We attribute this to slow iPhone sales in the weeks leading up to the launch of these two new models, as well as a positive reception for the new 7 and 7 Plus models. It’s difficult to compare this launch to the September 2015 launch, when the iPhone 6S and 6S Plus, which were available for less than a week, accounted for 24 percent of sales in the quarter.”

This may come as something of a surprise to some analysts, who noted that the relatively minimal design changes between the iPhone 7 and iPhone 6 may not have been enough to convince buyers to make the switch. But at the very least, the newest iPhone is off to a very healthy start. All the same, whether or not the phone can maintain this initial momentum has yet to be determined. After all, the iPhone 7 and 7 Plus may become much less popular this holiday season when the novelty of a new phone has worn off and cell phone providers stop offering upgrade programs as incentives.

That said, thus far, the iPhone 7 has proven quite popular, and has even convinced quite a few Android users to make the switch, more so than the previous launch of the iPhone 6s and 6s Plus. In fact, a new CIRP report notes that the number of customers who went from Android to Apple was up to nearly 17 percent this year.

So while the iPhone 7 may not have made waves in the same way that the iPhone 6 did, it’s still doing a pretty solid job of getting folks excited.

Article originally published in October 2016. Updated on 11-16-2016 by Lulu Chang: Added reports that iPhone 7 launch increased Android switchers as high as 17 percent.