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SOCIAL FRAMEWORKConversationWhat are yougoing to say?What else isbeing said?

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EMC QUESTIONSDefine EMC’s customer centric approach. Why is socialmedia ideal to support customer centricity?What is a “VAR”? How can social media help EMC maintainclose customer relationships, despite its reliance on VARs?Look at EMC’s website (www.emc.com) Find one example ofinbound marketing, one example of customer listening.