The Aspen Leadership Group is proud to partner with the Oregon
Symphony in the search for a Vice President for Marketing &
Strategic Engagement.

The Vice President for Marketing & Strategic Engagement builds
audience and enhances the customer experience through a wide range
of activities. With a primary focus on ticket sales, the Vice
President plans, leads, executes, and evaluates efforts to maximize
revenue through a range of marketing channels in addition to
increasing the percentage of ticket sales sold online.

The Vice President manages the Oregon Symphony’s greater profile in
the immediate community of Oregon and Southwest Washington and in
the national artistic community. S/he activates a newly-updated
brand, scheduled to launch in print, online, and via other media in
August 2017. The Vice President crafts and executes an
institutional marketing strategy, which includes strategically and
creatively leveraging digital technologies, social media, and
traditional media. Additional responsibilities include overseeing
projects with and for the President and the Music Director,
managing the Board Marketing Committee, and overseeing website
content development.

The successful candidate will take over this position at an
extremely auspicious time. The Oregon Symphony, measured by
virtually any standard, is at an all-time high. Strong, diverse
programming—including subscription series for classical, pops, and
kids, as well as numerous specials and presentations—has fueled
subscription and single ticket sales. Bucking a national trend in
waning ticket sales, the Oregon Symphony has grown total earned
revenue by 57% over the last five years, reaching an all-time high
of $9.6M. This number is expected to account for 55% of FY17
company revenue.

The organization is poised for further growth. The Symphony employs
a seasoned and talented marketing team that thrives on its
Tessitura data, is prepared to roll out a revitalized brand in
August 2017, is rebuilding its website to maximize potential across
a range of digital devices, and has developed a healthy pipeline of
new patrons who comprise 20% of the 180,000 tickets sold on its
main stage.

The Oregon Symphony currently employs 76 professional musicians,
led by Music Director Carlos Kalmar. Each year, it engages dozens
of guest conductors and artists, both popular and classical, to
perform with the orchestra. The organization’s operating expense
budget in FY17 is $18.5 million, of which about 80% is spent on
programs. The Oregon Symphony performs over 100 concerts per year
at the Arlene Schnitzer Concert Hall in Portland and throughout the
community. The Oregon Symphony programs directly serve more than
225,000 people annually and reach millions more households around
the globe through its broadcast and recordings program.

A bachelor's degree is required for this position, as is at least
ten years of marketing and management experience. Extensive work in
a nonprofit setting is highly desired, and ideally in the
performing arts.