Trim and Transform? Not That Again…

This network television ad for the Schick Quattro TrimStyle for Women razor proclaims, “Now it’s easy to shave, trim and transform with just a flip of a handle, whatever your style.” A female runner passes three small bushes that go from unkempt to roundly trimmed. As a woman in a bikini walks pool-side past a potted plant, it goes from wild and ungroomed to a neat rectangular strip.

Circular, triangular, rectangular, oval and square — “whatever your style” — as long as it’s not natural, according to this commercial, it would seem. Ok, so it is a razor ad, after all, so it’s not like I expected Schick to take a pro growth position. Nevertheless, this ad’s not-so-subtle hints that we should all get to trimming did take me by surprise. It’s just more evidence of how porn culture has become mainstream culture. Related posts here and here.