Sponsorships and the RSVP RulePosted by Soccer America on Aug. 25, 11:07 a.m.It's time to get real about the numbers we use to invite potential sponsors to the soccer "party." Our industry's reputation suffers every time a sponsorship proposal is built on claims that are not delivered.» 0 Comments

Smart U.S. Marketing Advice For Foreign Clubs Posted by Soccer America on Aug. 22, 2:00 p.m.The U.S. soccer market is a primary target for many foreign soccer clubs. Their objectives include match competition, revenue generation, player identification, plus fan, player and business development. To these clubs we offer the following advice:» 0 Comments

The Corporate Sponsorship-Youth Soccer DisconnectPosted by Soccer America on Aug. 15, 2:02 p.m.We have heard for years that marketers are salivating to tap into the youth soccer market. Various soccer entities from US Soccer, US Youth Soccer, AYSO, MSL, state youth associations, clubs, and individual teams claim they can deliver the goods.» 0 Comments