When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr. And when we need to update our professional resume, we head over to LinkedIn. But that’s exactly the issue. I’m guilty of it too.

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook. As has happened before, I was busy writing a tweet while trying to walk down the steps. Driving. Swimming.

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right. With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. It’s only natural. There is no strategy. No goals.

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. With the new job comes a new place to explore. Photo Credit: Amanda Breann.

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. It’s in the preparation that separates the good from the great. Who will be involved?

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Improving Visibility. Improving Communication. Improving Accountability. Determining Your Broader Team.

Imagine if you walked up to a vending machine, dropped in a couple dollars, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kinda cool
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I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about
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Death is a normal and natural part of life. While we don’t like to think about it often, death is something that each one of us must deal with many times throughout our life. The thought of someone close to us suddenly disappearing from our lives can be crippling. While it doesn’t make it any easier to deal with, hopefully, for most of us, those that we lose will be those are in a better place because they’re no longer suffering from a medical ailment and it will be something that we’re expecting and have had an opportunity to plan for. never had a chance to say goodbye.
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It is common to hear people, especially nowadays, complain that they have so much work to do that they’re pulling long night and weekend hours just to stay near the surface. Are these people working anywhere between 10-18+ hour days because they really have that much work? Maybe so. Or maybe it is because we’ve become accustomed to not being able to get actual work done while we’re at work. This inability to get work done during the workday isn’t because of laziness or procrastination. If you can’t view this video, you can find it over on the TED website here.
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After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. In case you’re not able to listen to the podcast right now or are wondering a bit more information, I wanted to provide a brief overview of the podcast for you. What is The Socialized Business Podcast?
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