Jennifer Aldoretta

Jennifer Aldoretta is the “Co-Groover” and CEO of Groove, a startup that helps women learn about and manage reproductive health and fertility. She is passionate about the intersection of technology and women’s health and is obsessed with great design, growth hacking, and empowering women through education. You can learn more via her website.

Jennifer Aldoretta, who is the female CEO of Groove, a women’s health startup, shares advice on the right way to design mobile apps for women. (Hint: If you’re incorporating flowers, hearts, or dolls, you might want to re-think your design.)

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Since 2012, leading companies have put their trust in us to build their products. We’re on a mission to change the way companies design, develop, and launch software products. Our unique solution gives companies access to the world’s best design and development and helps take them from idea to launch.