Design Archives

ADC Paper Expo 2001 poster

Description

This poster was conceived to announce a paper expo at the Art Directors Club. In these days of “virtuality,” this poster celebrates the tactile qualities of paper. Featuring a photograph of a sheet of paper folded into eighths, the poster itself is folded into ninths. The resulting object is an ever-changing study of the interaction of light and paper, and paper’s remarkable ability to carry a fold—both real and reproduced.