Consumer Research & PR

Building Buzz on Flower Power

Through SAF retail dues and voluntary contributions to the SAF PR Fund, SAF generates TV, newspaper and magazine coverage to keep the benefits of flowers and plants and the expertise of professional florists in the news. SAF captures the media’s attention with results from groundbreaking research studies conducted in partnership with universities and strategic public relations programs.

The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.