iF SOCIAL IMPACT PRIZE

Always Packaging Redesign/ Sanitary pads packaging

The Always Ultra Collection packaging redesign has as its main purpose helping girls to build confidence when they have to buy their own sanitary pads in addition to make periods less painful and more fun. Using young visual language, the different types of sanitary pads have distinct colours and graphics in its laterals, making it easier for users to recognise the most appropriate sanitary pad for themselves and attracting new customers. The packaging morphology is a combination between girls’ bodies, the Always symbol and the menstrual flow.

University

University of The Arts London

University of The Arts London
Central Saint Martins
London, United Kingdom