One of the marketing strategies in order to win the competition is to give satisfaction to the customers. Customers must be satisfied. If it’s not, the customer will be moved and become the customers of competitors. Patients are the main customers in the health services. Good service is a patient's expectations. Patients feel satisfied if the needs, desires, or expectations are met. Patient satisfaction is one indicator of the quality of health services and as thee way to getloyalclients. Objectives of the research 1) To determine the level of customer satisfaction at the Polyclinic of the State Islamic University (UIN) Maulana Malik Ibrahim Malang. 2) To determine the level of service quality at the Polyclinic of the State Islamic University (UIN) Maulana Malik Ibrahim Malang. 3) To determine whether there is influence of service quality on customer satisfaction or not at the Polyclinic of the State Islamic University (UIN) Maulana Malik Ibrahim Malang.

This research is descriptive quantitative research, data collection techniques used questionnaires. The quality of service is as independent variables, as well as customer satisfaction is as the dependent variable. The sample was 45 students, from a population of patients or students who have been ever check health at the Polyclinic of the State Islamic University of Malang. Sampling was done by purposive sampling techniques, data collection method used a Likert scale. Analysis of data used linear regression analysis.

Based on this research showed that the majority of the quality of service were 28 patients in the medium category with a percentage of 62.2%, and 17 patients in the low category with a percentage of 37.8%. While customer satisfaction in the low category were 28 patients in a percentage of 62.2%, and the medium category showed the 17 patients in the percentage of 37.8%. Thus, there was a positive and significant influence between service quality and customer satisfaction. With a correlation coefficient was (r xy) 0.835 meant that the quality of service hadinfluence of 70% on customer satisfaction. So 70% of customer satisfaction was influenced by the quality of service while 30% of customer satisfaction can be influenced by other factors.