Niching Case Study: Val Geisler

Tad’s Rating:

7/10

Contest Rating:

7.5/10

Average Rating:

7.25/10

Tad’s Comments:

7. This is a solid 7/10 for me that could become a 10 pretty quickly.

“Freelancers, side hustlers, and creative business owners” is pretty clear to me.

“How to create soul filled systems” – I like this term but it also confuses me. Why do they need to be soul filled? Does this mean that some systems can be soulless? And, if so, what are the consequences? Why should I care?

“And top notch customer experiences.” I like this. And it has me wonder, why would they want to do this? What would be the impact if they did? What are they doing that for? It makes me think of someone who’s been in business a while and feels like it’s time to level up a bit. They’ve got the basics in place but their systems are shit. You could be a big help to them.

So I wonder when the perfect moment is for you to show up in their business? When is too soon? When is too late?

Niching Contest Participant Comments:

7/10: Your list of three indicates to me a broadening rather than a narrowing. Maybe these groups have more in common than three titles indicates, if you had to pick one, which would it be? I kind of like “side hustlers” because it conveys a specific attitude. So do the other two, in fact. I get confused by your use of “systems,” since that’s what I identify as internal to my business and something the customer never experiences – or is that the point? You’ve inspired so many questions, that’s always a sign to me that there is more tightening of language that can be done.

8/10: The only thing I’m unclear with is the “soul-filled systems.” What does that really mean and what value does it bring to my biz?

Val Geisler’s Reflections:

Tad – that’s all such good feedback. And you’re dead-on about how I can be helpful. Yes, some systems are soulless and the biz owner isn’t connected to them so they don’t use them. They are time sucks instead of time savers. And they are those things that nag at you in the back of your mind all day long while you build your business. The impact on customer experience is what makes you stand out in a crowded market place. It also creates endless referrals and a free marketing system for you. I love helping people who are ready to level up (as you put it) and also help people who are starting out and want to set it up right from the beginning. I work 1×1 with the former and in a group setting with the latter.

The Revised Niche:

I help established creatives level up and stand out thru streamlined systems and a customer experience that builds endless referrals.