Wells Street Journal: Introducing Dr Ross Altman

Few things are more awkward for a journalist than an appearance in the “corrections and clarifications” column.

But, of course, humble beings that they are, that does not stop them from reveling in the minor typos and errors of others.

So congratulations to Marketforce, which has succeeded in amusing the likes of WSJ with the invites to its latest event with its own sticky fingers.

Because in dispatching press notices ahead of a conference in London’s Waldorf Hotel in late November, not only did the firm get the name of one of its star guests wrong, but the guest in question is a member of the current Government and indeed the current minister for pensions.