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[Updated 2:15 pm with Mediaspectrum deal.] One big financing deal, and a healthy dose of seed funding and other smallish rounds for Boston-area companies in this midweek catchup of startup news:

—Mediaspectrum, a Boston-based provider of advertising and content software for media companies, has raised $35.8 million in a “minority equity investment” from private equity and venture firm Insight Venture Partners. Mediaspectrum clients include McClatchy, Gannett, the Wall Street Journal, and the Tribune Co.

—SciAps, a Woburn, MA-based startup that makes molecular analysis equipment, has raised $2.3 million in equity and debt. The $1.3 million in equity investment was led by Rand Capital and Coastal Ventures, while the $1 million debt financing came from the Enhanced Capital Wyoming Fund, a private company that invests in public-private programs. The SciAps deal is part of a small business program created by the state of Wyoming, where SciAps has a facility, the company says in a news release.

—DailyFeats, a startup that offers points-and-rewards systems to encourage healthy habits, has filed paperwork for a roughly $2 million equity financing round. The fundraising comes amid a quiet stretch for the firm: its last iPhone app update was issued in September, and the company Twitter and Tumblr pages haven’t been updated in months. DailyFeats had secured some partnerships in the healthcare field, though, with both Cigna and Tufts Health Plan offering campaigns.

—Netotiate, an e-commerce startup that lets online shoppers haggle over prices, has filed paperwork indicating a nearly $1.6 million equity financing. The Newton, MA-based company also has R&D offices in Tel Aviv.

—Boston-based Flashnotes, a startup that lets college students sell each other digital copies of their study notes, has raised more money and acquired a California-based competitor called NoteUtopia. Flashnotes’s $1.5 million “seed round extension” came from new investor Nicole Stata of Boston Seed Capital, along with existing investors. The startup raised $1.8 million last year in a seed round led by Atlas Venture and SoftBank Capital.

—Crowdly, a Boston-based social-media marketing startup, says it has raised about $1.2 million in seed financing. Investors include Boston-based angel investor vehicle Launchpad Venture Group, New York Angels, and New York-based early stage venture firm Laconia Ventures. Crowdly, a graduate of TechStars Boston, is led by founder and CEO Dan Sullivan. The company actually started out life as Appswell, an app development platform.