For this important private collection, we have carried out a complete overhaul of its digital strategy. This includes strategic consultation in all areas related to its online presence; the creation of a new website, including a custom Content Management System; ongoing social media channels management (Facebook, Instagram, Twitter, YouTube); video and text production for aforementioned channels and the foundation’s website; and live streams of press conferences, performances and talks, both in Austria and abroad. Our cooperation with TBA21 led us to work with many new partners in a multitude of settings - from the Venice Biennale for Contemporary Art to the Indian city of Kochi or Jamaica, amongst others.