Description

This conference highlights proven approaches, strategies and techniques for the blueprint of CRM success from leading companies including Hewlett-Packard, American International Assurance Company Limited, Bumiputra-Commerce Bank, Citibank Malaysia, Cisco System and Datacraft. It also features 2 interactive practical half-day workshops on 'Building Customer Intelligence That Drives Value' and 'Measuring & Maximising Return on CRM' that will uncover great insights into customer intelligence to boost your overall revenue and tested approaches to maximising the ROI and ROC of your CRM programme.