Focus Ireland Launch their “Sponsor a Star” Christmas Campaign

Submitted by Anonymous on 4 November 2008 - 12:26pm

The homeless charity, Focus Ireland, has come up with a uniquely festive way to fundraise this Christmas with its “Sponsor a Star” Christmas tree campaign. The tree will be located on Dublin cities main shopping thoroughfare, Grafton Street, and will feature a range of different stars that are all available to sponsor. The idea is that, by sponsoring a star, businesses will be able to take care of all their client gifts and cards whilst also supporting the important work of Focus Ireland.

The campaign also has a very positive environmental aspect to it as well, in helping to cut out the need for the printed cards that businesses typically send in droves each festive season. As the Focus Ireland press release says: “By putting your name on a star on the Focus Ireland Christmas Tree, the only tree of its kind in Dublin, you’ll be supporting our vital services for people who have no homes, as well as showing your clients how much you care.”

Focus have really covered all angles in their campaign, by accompanying the Christmas tree with a series of complimenting media activities, including:

A special full-colour advertisement in the Irish Independent

A Tree Dedication media event

Sponsorship posters around the tree

Thank you banners from Focus Ireland and the people you’ve supported, for use on sponsors’ websites