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Hot Fun in the Summer Time

A randy range of wellness products from Lust Cosmetics.

By Joanna Cosgrove
Online Editor

Committed to “arousing the play back into foreplay,” Lust Cosmetics wants to spice up the bedroom with its randy range of high quality sexual wellness products spanning erotic massage oils, edible massage oils, arousal lotions, warming potions and personal lubricants.

The co-founders of the Toronto-based company created the line with the belief that “the world would be a better place if we were all happier in our intimate relationships.” Romantics at heart, the corporate philosophy is based on the concept “Lust for the one you love.”

The Lust line was the brain child of its Torontonian co-founder, Jordan Benson, director of sales and marketing, who saw that sexy and chic sexual wellness products were missing from cosmetics counters.

“I wanted to create a great product that’s truly Canadian, because it’s a privilege to manufacture in Canada,” he said. “We have a tremendous amount of support and appreciation at the retail level, and our consumers always mention how great the quality of the product is. We would never be able to offer such a premium product if it was manufactured elsewhere.”

The Lust lineup includes 10 products.

Each of the 10 Lust products were developed over the course of two years to ensure that the products would be of the highest quality, hormone free, and affordable for everyday use. The products are all manufactured in Canada and are packaged in vessels that are elegant enough to adorn any bedside table.

Positioned to be real-life equivalents to “love potion number nine” the products are said to be the first sexual stimulants of their kind to “put you in the mood” in less than a minute. Each product in the line features all-natural ingredients such as avocado oil, peppermint, ginseng, sweet almond oil and shea butter. With flavors “so tasty you may be tempted to drizzle them over ice cream,” Lust’s provocative line of intimacy products is promoted to be as whimsical as it is functional. For instance, the line’s signature product, Lust for Double O, is a fragrant topical stimulating balm that works so well to heighten a woman’s libido the company put caution labels on the box. There is also a milder version, Lust for O, with the same main ingredients but with a lesser intensity of menthol and capsicum.

Liquid Lust is a light arousal mist that is often mistaken for an aphrodisiac room spray but is in fact meant to be sprayed directly on the user. “The unique formulation is hormone free yet stimulates the arousal feeling in less than 60 seconds,” said the company’s Mr. Benson.

The Arousal Mists’ active ingredient is L-arginine. “In the body, L-arginine is used to make nitric oxide, which reduces blood vessel stiffness, increases blood flow, and improves blood vessel function,” explained Mr. Benson. “There is nothing like having foreplay begin over dinner so a small travel/purse size version will be available by fall.”

With prices ranging from $14.99 for Lust for Love edible massage oils (30 ml) to $29.99 for Lust for Double O Multiple Pleasure Potion (15ml) the Lust Cosmetics line is currently available online at www.lustcosmetics.com and many adult novelty boutiques in Canada. The products are slated to be launched to major drug retailers in fall/winter 2008. A complementing men’s line is currently in development and is scheduled for launch in late 2008.