Jim Bourg / Reuters Firefighters are forced to abandon their attempted rescue of a Burning Man participant who ran into the flames of the "Man Burn" when the structure began to crumble and fall around them.

Organizers are also offering emotional support counseling on site, saying in a statement: "Now is a time for closeness, contact and community".

That's because the free-wheeling, don't-call-us-a-festival dedicated to radical self-expression and reliance in the middle of nowhere is nearly 4,000 feet above sea level.

As of this morning, Pershing County Sheriff Jerry Allen confirmed that man had died from his injuries.

Of note, reports told of previous attendees in years past having attempted to elude security detail attempting to gather pieces of the spectacle as a token and going through the hot coals.

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