So many people want to write the book about their enterprise but they’re not writers or they don’t have the time to do so. If this is you, read on

Many other books teach you how to write a book about your business but they generally concentrate on marketing and publishing it. This volume’s purpose is singular–how to write it. Simply write it. Especially if you’re not a writer.

Before you plunge into writing a book, ask yourself these questions:

1. What compels you to write this book?

2. In fewer than 200 words, what is your core message or theme?

3. What is your long-term vision? How will the book change your life? Change your business?

4. Who is your ideal reader and customer? Remember, you want to convert readers into clients and customers.

5. How much time are you planning to set aside each day to write?

These are heavy questions. You may want to write down your answers for your own ability to focus and forge a forward direction.

The upcoming e-book will go into great detail. It will be a read that I hope will be as entertaining as it is motivating.

Comments are welcome.

These posts are meant to give you an idea of where and how to create and source your material and how to structure your book. The eventual e-book will elicit responses from you in exercises that you will find helpful

If you want to buy the expanded version in the e-book, you can pre-order here for only $7.95. The Biz Whiz Write will cost $9.95 when it goes live in 2016.

Most of us get a little harried right before the holidays, worrying about what to give friends and family that won’t break the bank. That will stand out as unique.

This year make it easy on yourself and give the gift that will bring hours of joy. If you have anyone on your list who loves animals, then Cat Naps And Doggy Snorts is sure to be a hit!

Great for Christmas gift giving or any event that calls for a unique acknowledgment of a friend’s affection for animals.

Only $14.99, this enchanting collection of real people’s stories sleeping with their animals –from dogs and cats to bunnies and birds (not to mention livestock, rodents and the wouldn’t believe – a boa constrictor!).

And because it’s so close to Christmas and you’re pressed for time, we offer you free shipping until the first of the year

Cat Naps And Doggie Snorts is not a joke book! While you will certainly read humorous anecdotes and absurd passages of human and animal interactions, this collection covers the range of emotional interactions. Reviewers have likened it to Chicken Soup for the Soul for its wealth of touching stories.

Take the headache out of gift giving and save by ordering your books now:

Most of us get a little harried right before the holidays, worrying about what to give friends and family that won’t break the bank. That will stand out as unique.

This year make it easy on yourself and give the gift that will bring hours of joy. If you have anyone on your list who loves animals, then Cat Naps And Doggy Snorts is sure to be a hit!

Great for Hanukkah, Kwanzaa, and Christmas gift giving.

Only $14.99, this enchanting collection of real people’s stories sleeping with their animals –from dogs and cats to bunnies and birds (not to mention livestock, rodents and the wouldn’t believe – a boa constrictor!).

Cat Naps And Doggie Snorts is not a joke book! While you will certainly read humorous anecdotes and absurd passages of human and animal interactions, this collection covers the range of emotional interactions. Reviewers have likened it to Chicken Soup for the Soul for its wealth of touching stories.

Take the headache out of gift giving and save by ordering your books now:

OAKLAND — Pet owners grieving the loss of a cherished dog or cat — or any companion animal — are invited to “Forever in My Heart,” the first Chapel of the Chimes pet memorial, from 1 to 3:30 p.m. Sunday at 4499 Piedmont Ave. Pets are welcome to the free event.

“This is a lovely way for pet owners to have closure on the loss of a beloved pet,” said Allison Rodman, community service consultant for the chapel, which was designed in the 1920s by architect Julia Morgan. “We hope to help take care of the emotional needs of people who are deeply grieving the loss of a pet.”

Rodman said that many of the chapel’s clients want their pets’ cremated remains to be buried alongside them.

Author and pet lover Francine Brevetti (with her dog Dante) will be one of the speakers at the Nov. 22 Chapel of the Chimes pet memorial. Photo credit: Kathie Cleese ( Jon Kawamoto )

“I regretfully have to say ‘no,’ because it’s against the law to bury human and animal remains together,” Rodman said. “This comes as very sad news to people who have deep connections with their pets. The memorial is our way of reaching out to the community we serve and giving people a place to grieve.”

Attendees are encouraged to bring a photo of their pet or other special memento to place on the community altar. The guest speaker and co-organizer of the memorial is Francine Brevetti, author of “Cat Naps and Doggie Snorts — the Joy of Sleeping with Critters.”

“I became interested in people who sleep with their pets after my dog, Lola, passed away,” said Brevetti, who now owns Dante, a poodle-Bichon mix, and a cat called Mei Mei, meaning “little sister” in Mandarin. “I used to sleep with Lola, and when she passed away I missed her a lot. So I decided to research other animal lovers who sleep with their pets.”

She said she found hundreds of reasons online why you shouldn’t sleep with your pet, but that didn’t jibe with her personal experience. The result: a book with 75 anecdotes about people who do sleep with their pets — including a rabbit, parrot, rat, boa constrictor, horse and a pig.

“I didn’t interview them personally, but I read that Paris Hilton sleeps with her potbelly pig,” Brevetti said. Another online article describes how George Clooney sometimes slept with his 300-pound pig, Max, which he owned for 18 years.

Brevetti will address the hard decisions pet owners must make when it comes time to euthanize a pet — and the hard questions after the animal’s passing, such as “Should I keep my pet’s remains?” or “Should I get another pet? It was so painful to lose this one.”

Animal chaplain and communicator Rev. Nancy Schluntz, pictured with her dog Katsina, an Australian Shepherd/Husky mix, will talk at Forever in My Heart, a pet memorial at Chapel of the Chimes in Oakland on Nov. 22. Photo credit: Nikki Ragsdale ( Jon Kawamoto )

“My answer is ‘yes,’ get another pet when you are ready — there are so many animals at shelters in need of a home,” Brevetti said.

Other guest speakers at the memorial include registered nurse and social worker Jill Goodfriend, a grief recovery specialist who will talk on “Facing Pet Loss and Recovering.” Goodfriend offers grief counseling and a monthly support group for those grieving a beloved pet through Berkeley East Bay Humane Society. Animal chaplain and communicator Rev. Nancy Schluntz will also speak about the pain of losing a pet.

“People sometimes feel more joy with the unconditional love of an animal friend and more pain and grief over their loss than they do with their human counterpart,” said Schluntz, who felt this experience personally when she lost her mother and her dog within a month of each other. “My dog was a wolf-bear shaman wrapped in dog fur and my daily companion. The depth of grief for my dog was stronger than for my mother, who had not been part of my daily life for many years. Nobody understood my grief.”

The pet memorial will also include a presentation by somatic psychotherapist and yoga teacher Sylvia Wenniger, a naming ceremony with bell ringing, breakout discussion groups, a vendor fair and tea and sweets provided by Chapel of the Chimes.

Since the recession of 2008, entrepreneurship has exploded as folks were laid off from steady jobs and had to draw on their initiative to create income. Once wage earners, the people who stepped forward are taking control of their lives and their schedules. They are branching out, sharing their gifts and talents.

Meanwhile, many seniors who are not ready to retire are also choosing entrepreneurship. This way they can offer their vast wealth of knowledge and experience to a new audience and marketplace.

As the competition among solo entrepreneurs has stiffened, new ways of marketing have emerged, bolstered significantly by social media and the Internet.

Authoring a book is now seen as an essential addition to an enterprise’s portfolio of marketing materials. With this push to publish, two new avenues for creating your book have emerged.

One is the multi-author book to which you contribute a chapter in a volume filled with chapters from your competitors. Another is by taking an online course that promises to show you how to write your book over the weekend or in 30 days or some other astoundingly short period of time.

I don’t think either option shows you at your professional best.

But for the person who wants to present himself or herself as an expert and bring their depth of experience and wisdom to readers who will become clients, writing a complete book of professional quality is the best way to go. I think it’s the only way to go.

I want here to give you an idea of the content of soon-to-be-published e-book, 5 STEPS to Writing the Book about Your Business — Even If You’re Not a Writer.

While there are many books on how to write a book, the majority focuses on how to market and publish your book. My book will teach you how to write it — how to get the thoughts from the tofu between your ears onto the Word document.

This e-book will cost $9.95 when it comes out later this year. But if you order it now, you pay only $7.95.

Say a humanoid loves an animal and allows said animal to sleep alongside him in bed; and it so happens that another humanoid occupies the bed too. What happens?

The answer: all sorts of things.

In the book, Cat Naps and Doggie Snorts – The Joy of Sleeping with Critters, stories of couples sleeping with their animals provide humorous sometimes eyebrow-lifting reading.

For some couples, having a pet in bed, or even several pets in bed, can be a delight. These happy people wouldn’t have it any other way. Even if they can’t turn around.

For others, more legs in bed serve us as a source of disgruntlement and even, alas, unavoidable birth control.

Cat Naps and Doggie Snorts – The Joy of Sleeping with Critters is a charming compendium of human-animal interactions during repose. It is a great addition to your holiday list for those who love animals.

At only, $14.95, this delicious read can be enjoyed one anecdote at a time. Of course, many readers can’t get enough of it and stay up all night to read it all the way through. Which one will you be?

Businesswoman Terri came to me asking how to market her book about her company. Problem was, she hadn’t written it yet. “Oh, I have notes all over the place,” she assured me.

On the other hand, Richard had written 800 pages on a business subject and wanted to know how to market his gargantuan tome.

Both of these talented people (not their real names) had conceived worthy and useful projects that they wanted to write, publish and sell.

What they were missing was the guidance and the structure to make that happen. Here’s where I can help. In this book I am going to lead you through choices you have to make to write your book:

how to actually start writing; how to generate content so that you turn readers into clients or customers;

how to find support for writing your book.

And so many other pointers that you can’t find in books targeted for “Idiots” or “Dummies.” Although helpful, such books discuss publishing and marketing your work. They don’t talk much about writing it. Mine does. Besides, you are neither an idiot nor a dummy.

This blog is meant as an introduction to an upcoming e-book entitled,

The Quick and Dirty Way to Write the Book about Your Business

This e-book will sell for $9.95 upon publication.

Or you can order it now for only $7.75.

PayPal to Francine@francinebrevetti.com.

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

“Why would you have an animal if you couldn’t sleep with it? To feel his little body and just know that he’s there,” remarked San Franciscan Adrienne Sciutto. So opens Cat Naps & Doggie Snorts—The Joy of Sleeping with Critters – the perfect gift for animal lovers on your holiday list. Only $14.95, this enchanting collection of real people’s stories sleeping with their animals –from dogs and cats to bunnies and birds (not to mention livestock, rodents and you wouldn’t believe – a boa constrictor!). Cat Naps And Doggie Snorts is not a joke book! While you will certainly read humorous anecdotes and absurd passages of human and animal interactions, this collection covers the range of emotional interactions. Reviewers have likened it to Chicken Soup for the Soul for its wealth of touching stories. Cat Naps And Doggy Snorts – The Joy of Sleeping with Critters is sure to be a hit for Hanukkah, Kwanzaa, and Christmas gift giving. Take headache out of gift giving and save by ordering your books now: Go to www.Facebook.com/catnapsanddoggiesnonrts and click the link that says “Shop Now.” Happy holidays.

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The Search for Your Life

Many people don’t know how to research their own lives, this eBook gives you lots of tips and insider information on how to start and fulfill your research!.

E-Book: $10.00

Cat Naps and Doggie Snorts

We know you like to feel all snuggly and warm with other mammals, especially those with fur. All right, some of you even sleep with critters who wear scales or feathers. We bet you would like to know more about other people who do the same.

Cat Naps and Doggie Snorts is a compilation of 75 stories from real people about their real pets in bed with them at night.

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Testimonials

"Thank you so much for your inspiring presentation to my CCSF Creative Ways to Tell Your Life Story class at the SF Main Library on Monday. I trust you could tell how fully engaged the participants were. You have a gift for making people feel comfortable in opening up and revealing the essence of themselves. I was very inspired by both the content you presented and the way in which you engaged the group.

I plan to build on the tools that you presented by reviewing what they learned and encouraging them to use what they learned moving forward in their work.

I hope I have the opportunity to return your wonderful favor."

Hope Levy, adult education administrator, City College of San Francisco