About

We set out to create our own personal guideline for 2018. This is merely a small representation of a large industry and only touches on a few of … Read More

We set out to create our own personal guideline for 2018. This is merely a small representation of a large industry and only touches on a few of the highly complex concepts surrounding design. Read Less

Published:

Design In 2018

Credit: We would like to personally thank everyone involved within the industry and community for contributing towards the development of an amazing environment filled with talent and skill. All images within this project have references to all original content and authors.

We hope our guide can help everyone reading it.

01.

Innovating technology

1 year as a business is now considered equivalent to 10 years just 20 years ago. With incredibly fast-paced environments and constant improvements towards the capability of people and software. Staying ahead has become more and more crucial.

With new ways methodologies for collaborating across teams such as AGILE, now is a better time than any to learn the latest techniques and tools to extend your skills and knowledge.

Tesla Model 3's and UI is a perfect example of breaking barriers and expanding on new technological potential.

Highly detailed illustrations are appealing when executed properly. Especially for their ability to be aesthetically beautiful and captivating for a high majority of viewers. The time taken is easily translated through the image.

Negative space, or more commonly known as white space, has continued to prove itself as a versatile and capable artform. The likelihood of seeing this trend continue for a number of years is almost certain.

Utilized and praised for their visual prowess. Gradients and broad ranges of color have proven themselves through the associated aesthetic appeal. Given the growing demand for design that stands out, wide color ranges and gradients will continue their trend in 2018.

A multitude of factors must be taken into consideration when designing a website. For example: Internet speed, technological capabilities, type of user etc... From this, we can begin to see why animations and interactive UI has become a strong contender for a major design trend in 2018. Especially as demand for beautiful aesthetics increases and code becomes even more advanced than it already is.

50:50 is the new standard rule for websites. An average of 50% of users, if not more, will access a website from their mobile device. A clear, concise, and capable website is now required to be completely responsive, no matter the device or ​​​​​​​resolution.

Connecting a user with a brand is becoming absolutely crucial in building a successful long-term relationship. One proven method of doing just this is to tell stories. Whether this through a visual medium like an illustration or even an interface, is completely up to the individual.

Upon reading this guide, a consistent topic will appear throughout. And it's this: Design needs to be user first.

No matter the platform, a users experience must be tailored down to the finest of details. Else you might just face losing a potential customer. Especially when you can almost always find higher standards somewhere else.