And it all has got to do with a key concept that we have been discussing over here for a while: corporations are people and people are corporations, after all, so we may start behaving as such. “[…] They [Corporations] bet on short memories and the healing power of marketing dollars, commercials and discounts. MORE

Adoption - There is no doubt online communities are valuable and powerful, but there is no value if your community is an empty dance floor. Generic communities based on generic tools, often have no stated purpose and employees or customers dont know why they should go there. The innovation process is a natural fit for 4. MORE

A “top list of social networks and online communities for business and corporate. Not blogs - they must have community features of many-to-many discussions, leaders, UGC etc. Here’s my Australian list: Aussie Innovation - drupal site with forums and so on. Very pink and blue like mother/baby communities ). MORE

And it all has got to do with a key concept that we have been discussing over here for a while: corporations are people and people are corporations, after all, so we may start behaving as such. “[…] They [Corporations] bet on short memories and the healing power of marketing dollars, commercials and discounts.

Adoption - There is no doubt online communities are valuable and powerful, but there is no value if your community is an empty dance floor. Generic communities based on generic tools, often have no stated purpose and employees or customers dont know why they should go there. The innovation process is a natural fit for 4.

A “top list of social networks and online communities for business and corporate. Not blogs - they must have community features of many-to-many discussions, leaders, UGC etc. Here’s my Australian list: Aussie Innovation - drupal site with forums and so on. Very pink and blue like mother/baby communities ).