In a statement, Xiu.com founder George (Wenhong) Ji unsubtly points out where the inspiration for the venture came from, but also why the future looks bright for his company:

“We were inspired by many successful B2C fashion websites in U.S. and Europe, and compared with them, we still have at least 1,000% growth potential in China”.

Ji says the proceeds of the funding will help Xiu.com improve its negotiating and purchasing ability with the major, grasp better cost advantages and thus bring more luxury and fashion brands into China