‘WEAR’ TO GO AFTER NEW YORK

Four alternative Fashion Cities to Visit in The Americas! In the run up to London Fashion Week this September all eyes are on the world’s favourite four fashion capitals; London, Paris, Milan and New York. Hilton Worldwide knows that there are many other cities out there that ooze with creativity and posses the potential to become a fashion Mecca. So Hilton Worldwide has scoured the American continent to find four destinations that rival those old favourites in an attempt to discover where to go after New York.

Los Angeles
L.A. is renowned for film stars and red carpet events and the 90 block fashion district means there is no shortage of boutiques to browse. It was in L.A. where Julia Roberts went on that famous Rodeo Drive shopping spree in the film Pretty Woman. And of course it is the place where the world watched Lauren Conrad take on her internship at Teen Vogue.

Located within walking distance from the world-famous Rodeo Drive and just moments away from the popular Century City Centre Shopping Centre, The Beverly Hilton is an equally stylish place to stay. On Friday July 8th 2011 the hotel became the resting spot for Prince and Princess William and Kate at the start of their inaugural visit to the USA. With 569 rooms including 101 suites and a luxury health and wellness facility, the hotel complements the luxury experienced in the City of Angels. Visit www.beverlyhills.hilton.com

Miami
With the Miami Beach Convention Centre being home to Miami Beach International Fashion Week since 1998 and the increasingly fashionable swimwear range that is on offer by designers, it is little wonder that Miami has shot up the fashion destination rankings. The Lincoln Road Mall spans 10 blocks of the Miami Beach district, with the golden sands close by, showcasing the latest bikinis – fashion junkies will have plenty to see and do.

The Miami Design District is now home to fashion icons and notables like Christian Louboutin, Maison Martin Margiela, Duncan Quinn, Y-3 and other fashionable treasures. Minutes away from this glamorous neighbourhood is the Conrad Miami, the perfect stay for any fashion conscious visitor to the city. With plenty of elegant rooms to choose from and a rooftop plaza featuring a swimming pool, hot tub and private cabanas, the hotel is as fashionable as the guests it attracts. Visit www.conrad.hilton.com

Buenos Aires
Buenos Aires is the fashion capital of Argentina, with the Palermo neighbourhood highlighting the best in Argentine clothing design. The Palmero area is made up of the Viejo (old), Chico (small), Hollywood and Soho districts, scattered with both high fashion and boutique stores. Buenos Aires is a haven for fashion worshipers from across the world.

The trendy Hilton Buenos Aires hotel will complement any shopper’s vacation to Argentina. With all rooms featuring a stunning view of Puerto Madero including the long line of lavish yachts docked along the river, Hilton Buenos Aires is an ideal retreat after a day of shopping out on the town. Puerto Madero, the newest district of Buenos Aires city, provides a unique setting where nature and contemporary architecture coexist, and features renowned bars and restaurants, shops and a casino. Visit www.buenosaires.hilton.com

Chicago
With Chicago being home to the Chicago Apparel Centre as well as the Merchandise Centre it is a wonder that Chicago was not previously thought of as one of the traditional fashion capitals of the world. The Chicago Apparel Centre contains more than 250 showrooms dedicated purely to apparel and accessories. The street of Michigan Avenue is bursting with fashion retailers known throughout the world for their forward thinking including Prada, Juicy Couture and Jimmy Choo.

The Palmer House Hilton Hotel is located in the Centre of Downtown Chicago on East Monroe Street and with Macy’s being only two blocks away it’s in a prime shopping location. This, coupled with the Health Club & Fitness Spa available on site, the hotel is the ideal place to stay when in Chicago on a shopping spree. Visit www.palmerhousehiltonhotel.com

With an array of destinations to choose from throughout the Americas, Hilton Worldwide features hotels and resorts, located everywhere from pristine islands to cultural havens and city centers to ecological paradises in the USA, Canada, Barbados, the Bahamas, Curaçao, Dominican Republic, Jamaica, Puerto Rico, Trinidad, Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Peru, Uruguay and Venezuela. For the best rates and packages with lowest price guaranteed visit www.hilton.com for more information.