This brings to mind another tool with the nickname "Hammer". Here in Halifax, the Fox channel we receive on basic cable is WUHF in Rochester, New York.They used to show ads from someone named Jim Shapiro, who would frantically show what sort of cases he sues people for. He would run down a list of injuries he takes people to court for (cannot remember if it included 'slips and falls') and would give his number. It's difficult to put into words, you have to see it for yourself (video courtesy of "Ripplin"), and give thanks that lawyers in Canada are not allowed so much freedom to advertise on television.