Daybreak needs ‘more time’ says ex-GMTV weather girl Kirsty McCabe

Daybreak weather forecaster Kirsty McCabe has spoken out about the show’s poor ratings, claiming that the daytime programme simply needed more time to ‘bed in’.

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Kirsty McCabe says Daybreak simply needs more time (Picture: ITV)

Kirsty blamed media attacks on Daybreak and its presenters for the show’s increasingly poor performance in the viewer ratings, saying: ‘I think people in the media should have given it more time.

‘I know that when GMTV started it took a while to bed in, and I think these things do take a while for the public to come round and start watching it.’

Daybreak launched with huge fanfare in September last year and, initially, its audience figures of around 1m were impressive – appearing to justify the massive cost of poaching presenters Adrian Chiles and Christine Bleakley from the BBC.