Speaking Freely

Is Your Fu Weak?

Check out this little competitive intelligence gathering tool called SpyFu.Type in a term, like “seo” and check out the results. Shows CPC, Top 10, Adwords results, what terms competitors are buying, related terms and related concepts. Then you can begin the drill-down process. Click on one of the ‘organic results’ links. Go ahead, you know you want to…

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“We’ve had a decent number of calls from people convinced that we are hacking into their Adwords account to get our data. Understandably, these people seem genuinely irritated. They tell us that they have changed their password, and ask where we got it in the first place. The smoking gun (they believe) is the budget numbers. You can imagine that this is kind of a backhanded compliment for us because our data is clearly pretty accurate in their case.”