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A mobile apps business strategy: one app a week?

The distribution platform for mobile apps and games is so "free", that there are almost no barriers to entry. Neither is there much stopping one from publishing.

So, Ketchapp has decided this year they would be publishing one game a week. Are we in for a digital dumping ground?

I would say what Ketchapp has planned is one way to look at the business of mobile apps and games. (The other view is about complexity and higher quality and life of apps and games, a story of another post).

Apps Portfolio & Growth

I always advice anyone starting off in this to build your portfolio of apps. Use the apps to cross promote newer apps. I've always recommended this strategy to get the ball rolling and growing.

After understanding what Ketchapp has planned, I realised that the app publishing should not just stop at entry level.

Even when you have grown your portfolio, as a small duck, its still an awesome idea to keep growing your might and keep flexing the muscles.

Build Momentum and Avoid Drowning

If you can do one game a week, by the end of the year, it will surely help you get some exposure somewhere. Damn, sometimes this feels like buying the lottery.

But let's face it, if small studios like Ketchapp is flooding the market (and looks like the flood is from many sources), you may want to join in the flood too or you'll be drowned out.

When releasing a new app, it is understood that it will rank far down the food chain. After all, your app is new and unproven just yet.

What Google has done on the Play store is that they have given new app an opportunity to live, a chance to get to a more respectable place in the world of the unknown, the Google Play ranking algorithm.

Good looks go a long way in getting downloads for your apps. I'm a fan of looking out for beautiful app designs. I've looked at so many apps, gotten so much inspiration, but have yet to achieve anything that I can be proud of.

Blame genetics if you must. I am a developer, and although I play the guitar and love music and beautiful art and images (even tried photography once), I suck in the design area. I can give an idea, a design, but cant execute it. I'm a coder damnit!