Nowadays, I'm a marketing leader consulting with companies on their marketing, branding and content strategies.

Previously, I was UXPin's Director of Marketing. Before that, I was the Lead Editor at ZURB, a digital product design company.

When I'm not pounding the keyboard, I'm an occasional starship commander and secretly suspect I may be a Time Lord. You can read all about my adventures through time and space on Twitter, @ryantriddle.

Things I wrote

A small sampling.

IDEO founder Tim Brown once said, “Design is everywhere, inevitably everyone is a designer.” And it’s a viewpoint that designers are hearing with increasing frequency; because if you’re a problem solver, you’re a designer, right? Not necessarily.

Picture this. The designer on your team has spent the last week whipping up lo-fi wireframes that highlight solutions to the user and business problems you're trying to solve. She's worked through all the interactions. Then she presents to the rest of the team. But she flounders, stumbling over her words. Everyone has a deer-in-the-headlights look on their faces. She's lost them. And it ends with the dreaded four words ...

It's hard to accept you might be wrong and don't know what you're talking about. That's because we're socially ingrained to think that questions are a burden, that we need to have the right answers all the time. And if you don't you could be seen as an impostor ...

The battle rampaged through the streets of Metropolis, in the skies above and even into the skyscrapers. Bread crumbs of ash, concrete and steel strewn in its wake. Two titans duked it out, each blow causing a sonic boom. Fists slammed into flesh, tearing ligaments, snapping tendons and splintering bones. An invincible man whose skin couldn’t be penetrated bled. His face was bruised, battered. His opponent, Doomsday, cocked his arm back once again and with a force unfathomable, incalculable by our understanding of physics ...

The Green Room of the San Francisco Veterans Building has been taken over for the night by the Sisters of Perpetual Indulgence, a charity organization that mashes Catholic imagery and drag, perhaps San Francisco's most iconic gay group. But among the drag queens and leather daddies are military veterans in garrison caps and vests decorated with medals ...

What i've branded

brand stories, oh my.

This campaign promoted the refitted UXPin web application, which included teaser videos and landing pages. I set the overall strategy and tone for the entire campaign, while also writing copy for landing pages, blog posts and various emails.