About Brock

Founding editor of The Modest Man, Brock is an aspiring minimalist who enjoys working out, spending time with his wife and family, traveling and creating great content. You can follow Brock on Instagram, Facebook and Twitter.

This is a really interesting behind the scenes look. I think the best and fairest comparison would be to the same quarter of the prior year. And if you do that, the growth from Q1 2016 to Q1 2017 is huge. Great job.

Yes, best to compare same Q’s year over year… that will take into consideration Q4’s bigness, which in fashion / apparel will be biggest with Black Friday and Holiday buying. As Ben said; great growth year over year!

Adrian, thanks man! Yes, almost all of the traffic is organic from Google. The side bar has both types of ads. The top leaderboard is a direct ad (paid for directly by a sponsor, not through an ad network).

Yeah, it’s tough relying on other companies for your income. They can just change overnight and have a huge impact on your bottom line. I’m sure lots of people are losing a ton of money because of that Amazon change. Just goes to show how important it is to diversify income streams!

Hi Brock, thanks for being so transparent about something many would consider personal. Not only does it make an actually very interesting read, but is a breath of fresh air considering the majority of the web.

I came by your YouTube channel through a suggested video watching Real Men Real Style. I’m happy to learn & explore the nuances of being a modest stature (5’7″) so thank you for committing to this.

As others have said, your transparency & pulling back the curtain is admirable & inspiring. Adding a partner stacked column for each quarter for the expenses on the revenue chart I think would further demonstrate the small margins in the beginning as well as realities of starting & running a business.

I wish you success in making this endeavor profitable and lucrative as you provide a valuable service to us. ??