Mapping App Waze Launches Ad Program for Small Companies

Waze, a community-driven navigation app owned by Google is introducing Waze Local. This feature would focus on map-based ads for small businesses. Although these types of ads were already available for enterprise customers, the company is now extending its efforts on launching tools and services for small and medium-sized businesses.

During an internal study that was conducted with 1,400 US advertisers during the beta testing phase, Waze said that advertisers saw “20.4 percent more monthly navigations when they started advertising with Waze Local.”

Waze Local is designed to be quite straightforward to buy and set up, and it features three ad units known as Branded Pin, Promoted Search, and Zero – Speed Takeover. There are two main offerings that feature different pricing for different segments known as “Starter” and “Plus”. The Starter pack is for businesses with less than 10 locations in which businesses can pay $2 per day or more, and Plus is for businesses with up to 50 locations which is priced at $100 minimum per day. Live support is also available for Plus. Additionally, there is an enterprise offering for companies with more than 50 locations.

The main format of Waze is Branded Pins; these pins show up on the map to indicate a particular business. At any given point, only three show on your map so that it doesn’t look cluttered. The icons appear for places you are near. If you tap on any of these pins, you will be able to retrieve details about the business like operating hours or a phone number.

“If you want to reach local drivers, you really have two options: The radio — ads on the radio — and billboards on the side of the road,” Matt Phillips, head of local SMB for Waze, told Digital Trends. “Both of which provide very little, if any, information back to the business owner. They don’t know how many people listen or saw the ad, they are expensive. If you are a small business owner and you want to change the billboard in the afternoon to promote iced coffee, it can be extremely expensive. With Waze, we track and collect information back to the advertiser using our Waze Local dashboard. They can then optimize their campaigns quickly and easily.”

A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a Training Consultant and I cater to the training needs across various industries. This also allows me to interact with, train and learn various aspects of human modes.
Adorned with certifications from various institutes like Dale Carnegie & Steven Covey. I have a natural instinct for writing; every once a while, a Blog, a short article and in the future I plan to author a Book. When it comes to writing, I believe there is seldom anything as appealing as Simplicity.

Scoota Partners with Ternio

The Funnel Reports Top News Story Scoota, the market leader for automated, brand-safe online branding has partnered with Ternio, a preferred blockchain partner, to bring transparency to programmatic digital advertising. ****
Subscribe to TechFunnel.com HERE: https://www.techfunnel.com
For more content from TechFunnel.com, click HERE: https://www.techfunnel.com
Watch The Funnel Report and other videos HERE: https://www.youtube.com/channel/UCGTxz2nU-LVbyxtVq1C_MWQ
Like The Funnel Report on Facebook HERE: https://www.facebook.com/TechFunnelOnline/
Follow The Funnel Report on Twitter HERE: https://twitter.com/tech_funnel
Follow The Funnel Report on Instagram HERE: https://www.instagram.com/tech_funnel_online/ TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.

The Funnel Report: Friday Recap (Nov 12-15)

The Funnel Reports Weekly News Recap Experience management company, Qualtrics, was all set for an IPO launch this week before SAP announced that it is acquiring the company for $8 billion. Cisco recently announced the launch of a hybrid deployment option for customers of both Cisco and Amazon’s Web Services. Alibaba has decided to make Alicloud, their cloud computing arm, its main business in the future. Cisco recently announced the layoff of roughly 460 employees from their San Jose, California headquarters. Two-year-old startup, Growlabs, has been acquired by Adroll Group to help them boost their identity graph and data capabilities. Mixpanel is the world’s largest user analytics platform and is looking to expand their commitment to helping organizations grow and make more data-informed marketing decisions. VoltDB, a real-time application database, will derive analytics results from data streams based on machine learning algorithms from MapR Technologies. ****
Subscribe to TechFunnel.com HERE: https://www.techfunnel.com
For more content from TechFunnel.com, click HERE: https://www.techfunnel.com
Watch The Funnel Report and other videos HERE: https://www.youtube.com/channel/UCGTxz2nU-LVbyxtVq1C_MWQ
Like The Funnel Report on Facebook HERE: https://www.facebook.com/TechFunnelOnline/
Follow The Funnel Report on Twitter HERE: https://twitter.com/tech_funnel
Follow The Funnel Report on Instagram HERE: https://www.instagram.com/tech_funnel_online/ TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.

Mixpanel Expands Business Offerings

The Funnel Reports Top News Story Mixpanel is the world’s largest user analytics platform and is looking to expand their commitment to helping organizations grow and make more data-informed marketing decisions. ****
Subscribe to TechFunnel.com HERE: https://www.techfunnel.com
For more content from TechFunnel.com, click HERE: https://www.techfunnel.com
Watch The Funnel Report and other videos HERE: https://www.youtube.com/channel/UCGTxz2nU-LVbyxtVq1C_MWQ
Like The Funnel Report on Facebook HERE: https://www.facebook.com/TechFunnelOnline/
Follow The Funnel Report on Twitter HERE: https://twitter.com/tech_funnel
Follow The Funnel Report on Instagram HERE: https://www.instagram.com/tech_funnel_online/ TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.