HOMELAND TEST OF FAKES PROVES REAL SALES DRAW

OKLAHOMA CITY -- In a move to boost lucrative party sales, Homeland Stores here put a fake submarine sandwich and two fake party trays on top of a deli case in one of its stores.
So far, the test, which began in December, appears to be succeeding, said Joel Turner, deli-bakery merchandising director for the 112-unit chain.
"I don't have figures specifically on the sandwiches, but I can easily say that inquiries about subs are up 30% to 40% since we put this up in December. And overall ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.