Regardless of the mode of delivery, represent a guide to the
relative teaching time and student effort required to
successfully achieve a particular competency/module. This may
include not only scheduled classes or workplace visits but also
the amount of effort required to undertake, evaluate and
complete all assessment requirements, including any
non-classroom activities.

Pre-requisites and Co-requisites

CUVPHI05A Use a 35mm SLR camera or digital equivalent CUVPHI06A Plan and carry out image capture in response to a brief CUVPHI07A Process photoimages to work print/file stage cuvphi08a enhance, manipulate and output photoimages

CUVPHI07A Enhance, manipulate and output photoimages.

Course Description

On the completion of this course you will have gained an understanding of the skills required to produce media photo images.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI508A Produce media photoimages

Element:

1 Liaise with client to determine media assignment

Performance Criteria:

1.1 research sources of information for contemporary styles and conceptual/aesthetic approaches to similar subject material... 1.2 meet with editor, editorial/PR team or journalist to refine/define shoot requirements. 1.3 evaluate requirements of the media assignment and destination publication usage and confirm with appropriate person/s.

This unit applies to the production of media photoimages.
Media photoimaging covers the production of images for publication in newspapers, magazines, reports and communications. media photographers usually work unsupervised, although they are often accompanied by journalists and may also work with a range of creative personnel, including make-up/beauty artists, fashion and/or food stylists, graphic designers and clients.

This unit aligns to the workflow associated with the press and public relations
Industry and requires the application of skills and knowledge in order to interpret and follow editor/editorial team assignments; work with journalists, graphic designers, members of the public and a range of professional personnel (e.g. police, firemen, ambulance, security guards); work in environments of charged human emotion and stress, undertake post-shoot processing and image optimisation; supply/transmit images in electronic or physical form and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprise.

You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

None

Overview of Assessment

Critical Aspects of Evidence

Evidence of the following is essential:
• ability to apply a typical workflow in commercial
photoimaging professional practice
• ability to interact and liaise with clients, art directors and
associated professionals
• ability to apply business, coordination and negotiation
skills to own photoimaging work practices
• ability to apply technical and imaging skills, including
capturing/optimising commercial images.

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks.

To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system please refer to the course Blackboard site.

The following brief comprises 2 pieces of assessment work.

*There are two parts to the assessments: RESEARCH and CAPTURE.

You are required to produce the necessary documentation prior to CAPTURE.

Part 1:
After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

assessments
assessment will be based on the degree of effort expended in terms of quality of lighting and its relevance, propping, design creativity, composition, level of viewer interest, mood, effectiveness of result, focus and exposure, presentation and the extent to which your initial idea is pursued.

proposed ideas are to be discussed with your teacher prior to commencement to ensure suitability of choice and approach. these proposals must be fully detailed and documented before seeking approval. ie ideas listed, sketches of layout, possible props, lighting style and equipment required, etc. students are expected to team up with at least one other student in order to assist one another in pre-production and execution of each individuals assessment.

you are a freelance documentary photographer. your assessment is to produce a series of images for a calendar featuring iconic melbourne. you are the new hot-shot on the block with a nous for ‘being in the right situation’ and the nack for capture with minimal effort. your attention to detail and a distinctive flair for colour reproduction has landed you this much sought after assessment.

a high glossy magazine has requested that you shoot this particular assessment with an ad/editorial style. the art director has indicated to you that they need the loaction to be clearly seen, yet within context of the use. i.e. compact design, intuitive to use, lifestyle freedom etc. etc.

NOTE: Pass criteria for each project will be detailed on the individual job brief.

Grades used in this unit are as follows:CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Feedback
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;