Robert Sutton is Professor of Management Science and Engineering in the Stanford Engineering School. He is co-founder of the Center for Work, Technology and Organization, which he co-directed from 1996 to 2006. Sutton is also co-founder of the Stanford Technology Ventures Program and the new Hasso Planter Institute of Design (which everyone calls "the d school"), a multi-disciplinary program at Stanford that teaches and spreads "design thinking." He is an IDEO Fellow, member of the Institute for the Future's Board Trustees, and a Professor of Organizational Behavior, by courtesy, at the Stanford Graduate School of Business.

Sutton received his Ph.D. in Organizational Psychology from The University of Michigan and has served on the Stanford faculty since 1983. He has also served a professor at the Haas Business School, a Fellow at the Center for Advanced Study in the Behavioral Sciences during the 1986-87, 1994-95, and 2002-03 academi...

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Description

Making rational arguments is not enough to change collective behavior, says Stanford Professor Bob Sutton. Here the co-author of Scaling Up Excellence identifies the power in connecting emotion and "hot causes" to tangible "cool solutions" to reduce an individual's focus on pure self-interest.