Sections

You may think that recruitment marketing is just posting your job openings online and sharing them to your company social media channels. Which, in a way, is how it may appear on the surface. But this is only part of the online recruitment equation.

All of these awesome social posts and paid digital ads lead potential candidates back to a career page where your “content” should sit, so that your employer brand is more than a website – it’s a destination. A place where your very eager job candidate can stop by and learn more, watch more, find out more, hopefully read more, and then be inspired enough to apply for your job opening.

There it is.

So now that you understand the concept, let’s break down the different elements that could make up employer branded content.