Luke Taylor

Head Of Commercial Content

Ross Whittow-Williams

Executive Producer (Advertising)

New film featuring football legend Gordon Banks for Grant’s Whisky #Standtogether campaign

June 13, 2014

Bigballs films today announce the launch of the second film in an original series for Grant’s Whisky. The three episodes developed for the #Standtogether campaign with digital agency Aqueduct, star legendary football players Sir Geoff Hurst, Gordon Banks and Archie Gemmill. In the films, the former international players meet with players from Chelmsford FC, Sheffield FC and Paisley FC to share their memories, tips and experience of the game reflecting Grant’s rich family history.

The partnership between Bigballs films and Grant’s Whisky will see the brand use video storytelling to bring together football fans across generations. The episodes will live on the new Grant’s Whisky YouTube channel where the brand will build and engage with its’ audience around the content. The campaign will also drive traffic to a new Grant’s microsite on which UK fans aged 18+ can enter a competition to win exclusive bottles of the brand’s newly launched variant, Grant’s Signature [T&C’s on grantsstandtogether.co.uk/#signature]

In the second episode ‘Grant’s and Gordon Banks #StandTogether’, Grant's bring legendary English goalkeeper Gordon Banks back to Sheffield, where he grew up watching and playing football. Gordon shares what inspired him to take up a career in the sport, the obstacles he overcame and the people who gave him a helping hand on the way to realising his dream. Shot at Sheffield F.C., the world's first football club, the film also features Richard Tims, the club's chairman. As a result of the campaign Grant's have generously donated funds towards the creation and implementation of a new membership wall for the club.

Commenting on the project Luke Taylor Head of Commercial Content at Bigballs films said “Bigballs have unrivalled experience working with agencies and brands, creating content inspired by football for our channel Copa90. It has been a wonderful experience working with such an established British brand as Grant’s and showcasing the true legends of the beautiful game”