This product is certified as "Cruelty-FREE" & "VEGAN" by PETA (People for the Ethical Treatment of Animals), and passes the strict criteria to display the SAFE logo. For EVERY bottle bought here, $5.00 is donated to SAFE (scroll down for more information)

Since 1932 SAFE has been New Zealand's leading animal protection organisation, defending animals against cruelty and abuse. Making significant improvements to the lives of animals by raising awareness, challenging cruel practices and changing attitudes, SAFE is a NON-profit charitable organisation funded by the good will of the community.