The Official Panini America Blog

The fact of the matter is this: We’re so excited for the Friday release of 2011-12 Dominion Hockey that we simply couldn’t wait until tomorrow to post this historic edition of Panini Unwrapped, our first episode ever to debut at night.

But special products call for special measures, and it doesn’t get much more special than 2011-12 Dominion Hockey. Throw in a fun cross-promotion with YouTube breaker TheTruth17 and tons of great prizes and, well, we have all the ingredients for a truly epic Unwrapped experience.

Throughout tonight’s video, in addition to some amazing cards, you’re also going to see eight different letters and a symbol splash across the screen. Write them down. When you’re done here, go check out TheTruth17’s sign-up video for his upcoming 2011-12 Dominion Hockey case break. While you’re watching that, you’re going to see nine more letters splash across the screen. Write those down, too.

When you have all 17 letters and the symbol, you’ll want to unscramble them to create a simple, fitting phrase. When you’ve figured it out, direct message TheTruth17 on YouTube your answer AND leave your answer in the comments section of this Panini Unwrapped episode below.

All correct entrants will be entered into a random drawing to win some sweet loot that includes a box of 2011-12 Dominion Hockey (yes, you read that right), some of the sweet cards from this edition Panini Unwrapped and perhaps an autographed hockey puck or two.

Whatever you do, have fun with it and enjoy the videos. (Special thanks to video-production magnate Tom “The Ripper” Key for his special-effects wizardry.)

NOTE: WE’LL HOLD OFF ON APPROVING ANSWERS UNTIL THE CONTEST ENDS AT 11:59 P.M. THURSDAY NIGHT.

Man, that Fleury patch is just plain sick. I would love to be able to win that one as I’m a diehard Pens fan. Going to submit my guess in a sec after this reply. Came up with two different phrases, but I’m going to post the one I’m pretty sure is the correct one. haha. 🙂

Yeah, you do leave your answer here on the blog. They just hide it till the contest is over. 😉 Don’t forget to DM TheTruth17 over @ YouTube your guess as well as they said up above you need to post it here and DM him too. 😉

Hi Tracy & Chris,
Not too many Hockey collectors in San Antonio since Chris left. However, buying Dominion is a no-brainer, especially after seeing how great Prime Hockey looks and is valued by collectors. We’ve got 12 boxes of Dominion due in tomorrow for Sports Cards Plus customers to bust. Can’t wait to see all the Great Hits.

Here’s my guess (I hope it doesn’t matter what side the words are on the “&” as long as long as the prase is the same, haha). I’ve also send it to TheTruth17 on YouTube as you’ve required under the YouTube screenname “rickmastfan67”. 😉 Had fun meeting you PaniniPuck and the others that were @ the NHL draft here in Pgh. 😉

hehe. But I guess you might only accept the first guess (but if not, I’d thought I throw it out there just in case). And believe it or not, this is what I came up with first, but thought that couldn’t be right. lol.

Wow, I thought I was right! After all, the symbols popped up after the sound and the panini logo….ah well, I guess I shouldn’t have thought outside the box. Thanks again for the contest, It was lots of fun!

First of all, thanks to EVERYONE who participated in this fun little word search. Your interaction was tremendous and continues to show why Panini America has the best collectors on the planet. The correct answer — depending on which video you watched first — was “Panini & The FireHand” or “The Firehand & Panini.”

Our three winners, based on a random draw of all correct entries, are:

Norland
Matthew Stewart
Scott Bleznick

Thanks again to everyone. Winners, be on the lookout for an email from us.

Thanks again for the contest and congrats to the winners, in Chad’s video he also said to PM him on YouTube and answer the question so does that mean he will have a seperate set of winners that will be announced?