The online social arena is full of opportunities to gain exposure, build a strong reputation and drive traffic back to your website. Once you’ve signed up with the right social media sites, start getting involved, connected and noticed. Participate regularly and with care in order to grow relationships and a following. And always include your Yola site address in your social posts and profiles.

How Is Socializing Important to Website Traffic?
Every time you post, tweet or otherwise engage, you give readers the chance to click a link to your website. Better yet, they may also repost, retweet or otherwise send people to your site. The more people who share links to your website—known as “backlinks”—the higher you’ll score in organic search results!

Participate Thoughtfully and Often
How you socialize may be even more important than how often. It shapes your online identity, determining whether or not you will enjoy the attention, respect and referrals of others. Earn trust and popularity online by showing that you are credible, sincere and kind (at least polite). Contribute original content as often as possible, and avoid sounding salesy. In sum, make your reputation work for you, not against you.

6 Ways to Get Connected, Stay Involved

STOP – Before You Share Anything: Include a link to your website in all of your online profiles, posts and other communications.

1. Make friends
In online communities, such as Facebook, Twitter, Google+ and LinkedIn:

Engage people who communicate about your area of interest.

Connect with members of relevant groups.

Join clubs, circles and organizations to make it easier to meet and interact with members.

Check out the people and companies that your connections are following. You may want to follow or otherwise connect with them too.

TIP √ If you belong to any offline associations, like BNI, participate in their online communities too.

2. Keep Current

Follow people, companies and organizations of interest on social sites like Twitter, Flickr and Facebook.

Subscribe to or follow YouTube and Vimeo channels.

Keep up on blogs by checking them regularly, subscribing or setting up an RSS feed.

TIP √ Set up a feed to see new content whenever any is added to a blog. Click the RSS icon, usually on the blog’s home page. You’ll need a feed reader—like the free Bloglines, My Yahoo! or Google Reader—to view and organize your feed info.

Next in this series about driving traffic to your Yola site:Strategy #4: Mind Your Marketing (coming soon, so check back)

Stay Tuned
After the “Drive Traffic to Your Yola Site” series, we’ll be featuring posts on how to get the most out of the top social networks. You’ll see examples and learn practical tips and how-tos to send you on your way.

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This information on driving traffic to your Yola site is very informative, but also intimidating. It has been very hard for me to use social media because there is so much involved. But the information is very good. Thank you.

Engaging in communities online can do wonders for your website traffic, it’s not about promoting yourself and your website, but instead being helpful

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