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What’s NOT in sōwd:therapy for skin

If you’ve tried my brand, sōwd:therapy for skin, you’ve seen a lot of information about the ingredients you won’t find in the bottles.

Some items on the list are popular buzzwords in the skin care industry and things like not testing on animals need no explanation, but have you ever wondered why we are all really avoiding parabens?

Parabens: Parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. This ingredient, often found in cosmetics, enters the bloodstream and mimics estrogen by binding to estrogen receptors on cells.

Formaldehyde-releasing preservatives: Formaldehyde is considered a known human carcinogen by many organizations, including the United States National Toxicology Program and the International Agency for Research on Cancer.

Sodium Lauryl or Laureth Sulfates: These lathering agents were initially sold as industrial strength detergents primarily used for heavy duty cleaners and degreasers. They strip the skin of the acid mantle leaving it vulnerable to damage. The rich bubbles they create are attractive to the consumer and the low cost is attractive to the manufacturer.

Phthalates: Two decades of research suggest that phthalates disrupt hormonal systems, which can cause harm during critical periods of fetus development.

Thankfully, with the right combination of nature and modern science, we CAN have effective, non-toxic products that improve our skin!