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One of the United States most popular fashion stores, American Eagle Outfitters, has now begun selling a “denim hijab,” in order to capitalize on the “popularity” of Islam in America. This decision is outraging many customers and is a blatant display of cultural appropriation for financial gain.

When American Eagle Outfitters announced its new denim hijab, many on Twitter were noticeably upset. Not only is the company one of the most patriotic brands, but the hijab — which is normally worn by Muslim women — basically promotes oppression and everything that American women fought against.