He was basically an supplier, advisor and a field leader and often attempting to subvert control of Cobra for himself at various times often alongside the Baroness.

By the time his Iron Grenadiers came around in the late 80's and early 90's he was largely a competitor of Cobra's rather than ally/supplier type, but as his powerbase grew under his Iron Grenadier army(whom are similar to Vipers and Crimson Guards) he sought out the same dreams of Cobra Commander of complete world domination.