Be more interested in your client’s success, than your fee

There is a powerful success factor behind every great business, which you can implement starting today.

It can be summed up in just 4 words: It’s all about them!

It’s all about them

The most successful business owners have figured it out. They know that their success is always going to be an extension of what they do for their clients. So, they consistently look for ways to be of greater value.

In short: They are more interested in the success of their clients, than they are in their own fees or prices.

Why the me, me, me approach doesn’t work

The least effective business owners are focused on what they can get from their clients or customers.

They talk about closing the sale, rather than opening the relationship.

They talk about up-selling, rather than upping the value they provide to their clients.

They focus on what they can get, rather than what they can give.

That approach comes across in everything they do. As a result, their client retention is poor and they get few referrals from their clients, because we don’t recommend greedy, self-obsessed people to our friends.

Some ideas for developing the ‘them’ approach to business

It starts with an understanding that it’s all about what you do, not what you say. Every business owner claims to be client focused. So, you need to demonstrate that you are passionate about the success of their business.

Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here.