Blue Ocean Strategy - Beyond Market Boundaries

How to create uncontested market space and make the competition irrelevant.

A methodology based on the book by W. Chan Kim, The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management and Renee Mauborgne, the INSEAD Distinguished Fellow and Professor of Strategy and International Management

Blue Ocean Strategy - Beyond Market Boundaries

How to create uncontested market space and make the competition irrelevant.

A methodology based on the book by W. Chan Kim, The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management and Renee Mauborgne, the INSEAD Distinguished Fellow and Professor of Strategy and International Management