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Fantastic artwork by illustrator Noma Bar. He employs a technique based on negative space. The visual effect is amazing as the message matches the picture's illusion and appears suddenly. Through its minimalist designs, Noma Bar tackles social themes such as nuclear, crime, and capitalist greed. Born in Israel in 1973, he studied graphic design and typography at the Jerusalem Academy of Art & Design. He has been based in London since 2001. In 2003, Bar received his first national magazine commission from Time Out London, and since then he has worked for an array of media clients, including the BBC, Random House, The Observer, The Economist and Wallpaper.