Mr Florey died at the scene of the crash, and a 57-year-old lorry driver was arrested on suspicion of dangerous driving.

He's the thirteenth cyclist to die in Greater London so far this year, and at least the fourth to be killed in collision with a lorry.

According to the Evening Standard, Mr Florey was a passionate cyclist who was riding a £2000 bike he'd built himself when he died.

His close friend Brian Marsh told reporters:

"He was a doting father and lived for his family. He was a bubbly guy but above all a perfect gentleman.

"He was a good cyclist who rode for a club, he knew what he was doing and had all the gear and was as fit as a fiddle.”

Each year, around half the cyclist fatalities in the capital involve lorries.

LCC campaigns officer Charlie Lloyd, "Our thoughts are with the family and friends of this young father."

"It’s not possible to say what caused this latest tragedy, but the occurence of yet another cyclist-lorry fatality reinforces the need to address the large number of cyclists and pedestrians killed in lorry crashes every year."

However, we recognise it can take years to build safer junctions and reduce motor traffic to levels that provide adequate safety for cycling.

In the meantime, more must be done to protect cyclists and pedestrians, which means making sure every lorry on London’s streets is driven by someone who’s had cyclist-awareness training (preferably on a bike, as well as in a classroom) and all lorries have the best safety equipment such as mirrors, cameras or sensors.

Our Safer Lorries, Safer Cycling campaign is targeting councils because they’re one of the major users of haulage services in the capital, and we say they have a duty to only spend taxpayers’ money on safe lorries.

So far, nearly 1000 people have written to their council leader calling on all councils to only use the best-trained drivers and the best-equipped lorries.

Replies

Should we not be banning HGVs from entering our cities and towns, at minimum during peak times, if not entirely, and have a system, similar to Germany, where such vehicles are off loaded on the outskirts and goods transferred to smaller vehicles? Boris Johnson said in 2010 that he would be looking to ban HGVs from the city centre. What has happened to this 'promise'?