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Email Workflows

Campaigner Email Marketing Automation Workflows

Email Triggers

Campaigner email marketing automation triggers your campaigns based on specified times and dates, form submissions, API calls, attribute value changes, and actions on previously sent emails. Sending a customized email when a prospect or customer reacts to a trigger ensures that they receive the proper amount of attention with targeted and timely response communications.

Time-Restriction Triggers

Campaigner Workflows allows you to set time restrictions for when actions must be performed. Both specific times and times relative to when the chosen campaign was sent can be used.

Triggered Communications

Triggers can also be based on the lack of an action by selecting “do not” from the appropriate dropdown menu. In this case, a specific time frame must be associated with the trigger. Once this time frame has elapsed, all contacts that did not perform the action will be inserted into the Campaigner Workflow.

Using Email Triggers

Create a Workflow to add engaged contacts. To create this list, use trigger criteria such as opens, clicks on emails, replies, etc. Target customers who are interacting with email campaigns. For example, if a customer clicks on women’s shoes in your email campaign you can have a follow-up campaign sent to them all about new high heels in stock.

Does your contact database include customers who typically purchase on a cycle? Enter those people into a Campaigner Workflow that gets triggered when they make their purchase.

Form Submissions

Campaigner Workflows allow you to select specific types of form submissions (or non-submissions) to act as response triggers for follow-up campaigns, whether the form subscribed a new contact, updated an existing one, or did neither.

Creating Form Submissions

Triggers are based on the lack of a form submission by selecting “neither subscribe nor update” from the appropriate dropdown. In this case, a specific time frame must be associated with the trigger. Once this time frame has elapsed, all contacts who did not submit the form will be inserted into the Campaigner Workflow.

Event and Action-based Triggers

Create a mass customized Workflow that sends an email immediately after a subscriber completes a specific website form. With Campaigner’s Workflow technology, any type of event can be used to trigger an email in a Workflow. An action may also be used as a trigger to automatically create custom-targeted email communications.

Using Form Submission

If you have a landing page with a form to download a specific eBook, you may want to set up a nurturing campaign to engage the people who download the book. You can create a Campaigner Workflow with emails tailored to specific topics and then automatically enter any leads that download the eBook into that Workflow.