Facebook Shares 2018 Q4 Report

Revenue increased $3 billion from the following quarter, coming in at $16.6 billion.

More than $2 billion of the revenue growth came from Stories Ads, which are available on both Facebook and Instagram.

More than 2 billion people use at least one of Facebook’s services each day (which include WhatsApp, Instagram, and Messenger), and 2.7 billion monthly users.

Despite the ever-present reports that Facebook is dead and gone for good (which have pretty much been circulating since before I even started content writing in 2013), clearly the platform is alive and well, and only strengthened with their new offerings and sister companies.

New Group Features, Formatting, & Management Tools

There are some big additions for Facebook Groups, all of which are either rolling out very soon or have already been released.

Certain Pages can create groups that require paid subscriptions to maintain membership, giving them a new way to monetize their social accounts. As a note, businesses should be careful when using this option unless they’re offering value in the form of courses or education, or they risk alienating their audience.

New guidelines about adding members to your group.

Now, members are no longer automatically added to your group when they’re simply invited by other members or admins; they’re listed under an “invited” tab until they choose to accept and join themselves. This prevents groups from artificially inflating their numbers, and it actually works in your favor by ensuring that only people who want to engage with your content are seeing it.

New management tools.

Like those that allow admins to semi-anonymously notify users when one of their posts have violated the group’s guidelines or searching through new membership requests with specific names.

Mentorship is coming to all groups.

This will allow interested mentors and mentees to partner up in groups, offering more value with your brand at the center.

Last year there was an enormous push for new features in Facebook Groups, making it easier for brands to find new ways to establish communities and offer value to their target audience that nurtures relationships.

We saw additions like courses being added, allowing brands to create in-group course materials and modules to educate and even train their members, and now the mentor programs expand that possibility further.

There’s a good chance we’ll be seeing a lot more group features this year, and you know as soon as we do, we’ll be here to let you know about them.

Facebook Admins Can Respond to Instagram Messages Through Inbox

Last year, Facebook released the ability for admins to view and answer comments on their Instagram posts through their Page inboxes. This streamlined the process for accounts who didn’t have social management software yet.

This is a capability that hasn’t been released yet on third-party tools, and it aligns with Facebook’s plan to integrate Messenger, WhatsApp, and Instagram Direct in order to let users reach each other cross-platform.

As of right now, the only other access to Instagram’s direct messaging is through the mobile app.

It’s not otherwise available on desktop or through third-party tools, though this will likely change soon, especially with rumors that Instagram is testing direct messaging online.

New Brand Safety Certification Program for Marketing Partners

Facebook Marketing Partners are companies that have established partnerships with Facebook, and essentially their seal of approval as a result. AdEspresso, for example, has been a marketing partner for several years.

In light of the issues Facebook faced in 2018, they’ve worked hard to improve on-site safety, but they’re also encouraging their marketing partners to develop third-party brand safety features, too, and they’re doing so with a new brand safety certification program.

The first two companies to receive certification are OpenSlate and DoubleVerify, and you can expect that more companies may release tools in the future to help keep the platform secure.

Conclusion

This month, Facebook has focused on improving the user experience partially by giving Pages and marketers more functionality to serve their followers well.

We’re seeing this with the increase in group features and new placement control, which certainly benefit marketers in the most obvious way, but improve the experience for your followers, too.

What do you think? How do you feel about these changes? Which update are you most excited to see? What do you hope comes to the platform in 2019? Share your thoughts and questions in the comments below!

Top Facebook Updates – January 2019

Happy New Year from everyone at AdEspresso!

The most interesting update for the first month of the new year is the improved Automotive Inventory Ads. These freshly refined ads enable car dealerships to use dynamic product ads catered towards vehicle sales.

There are also more enhancements to privacy and political ads, as well as some very interesting updated tools for Facebook Group administrators.

Here’s what we will review for the top updates for Facebook in January 2019:

While it may seem there was not a lot going on for the Month, Facebook has some seriously awesome stuff planned for the new year. Let’s dive in to review this month’s updates!

Auto Inventory Ads simplify selling cars using Facebook ads

Data suggests that 63% of car buyers discover new vehicles online. This is great news for advertisers and has been addressed by Facebook with improvements to Auto Inventory Ads. The improved ads make it easier to find the right audiences to advertise specific cars to.

Your catalog can include such details as car make, model, year and location. Then, Facebook automatically creates ads that show the most relevant vehicles to their audience.

Auto Inventory Ads on Facebook Mobile

The audience is automatically generated and dynamically updated, saving time for dealers looking to reach audiences ready to buy a new car.

Election Protections Continue Into the New Year

Facebook’s focus on protecting the integrity of presidential elections is ongoing in January 2019. They have employed numerous tactics to combat this issue, such as removing fake accounts, bad actors, limiting the spread of fake news as well as bringing transparency to political advertisements.

They have tripled staff to work on these initiatives since 2017. Efforts have also been made to improve machine learning algorithms that find and remove offending content and users from the Facebook platform. They have also addressed the privacy and security issues by providing more information about publishers that are on Facebook, expanding third-part fact-checkers, and banning accounts that advertise false news repeatedly from promoting their content using Facebook ads.

Increased Accountability for Pages on Facebook

Facebook has announced new steps to address prohibited content in January with the introduction of the new “Quality” tab. This new tab is available to anyone that manages a page. With this new tab, page managers can see when Facebook removes content that goes against the Community Standards. They can also see when the distribution of posts that have been rated “False,” “Mixture” or “False Headline” by a third-party fact-checker have been a reduced.

The new Facebook page “Quality Tab”

They have also made changes to the recidivism policy that limits the ability for banned content creators to create new Pages, groups, events, or accounts. The updated policy states that when Facebook removes a Page or group for violating policies, they may also remove other Pages and Groups even if that specific Page or Group has not met the threshold to be unpublished on its own. Facebook is considering whether the Page has the same people administering it, or has a similar name to enforce the new policy.

Content Decisions Board

Facebook is continuing to flesh out an independent board that will be heavily involved in deciding what content should stay and what content should be removed from Facebook.

Over the next 6 months, we can expect Facebook to identify more details about the content board as they travel around the globe to consult on how to best design their board.

Updates for Facebook Group Admins

The Facebook Communities Summit took place in January, which was the perfect vehicle to announce several cool updates for group admins. Admins can now:

A lot of attention is on Facebook groups in 2019 as their popularity gains steadily with Facebook users. We can’t wait to see what Facebook has planned for February 2019!

Now that we’ve covered the top Facebook updates for this month, let us know how you feel about these topics in the comments below!

Top Facebook Updates – December 2018 (Special Edition)

Just a couple of weeks ago we published our November edition, full of announcements regarding new and improved features. Since then not much has changed, and the December edition would have been skinny, not festive enough!

So we decided to create this special 12-months selection of the most important changes, addition, and improvement that Facebook has made to their Ads platform.

We won’t just refresh your memory, we’ll also have our Head of Education, Paul Fairbrother explain why he selected those specific updates as Top of the Top, an absolute must-know for all smart marketers!

Are you ready to discover the Top of The Top Facebook Updates in 2018?

Top of the Top Facebook Updates: January 2018

In the next few months, Facebook will prioritize posts that spark conversations and meaningful interactions between people.

These changes in the algorithm will have a significant impact on Pages, advertisers, and marketers since it will basically become more difficult to reach your perfect audiences and their attention.

For what organic content is concerned, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from page to page, depending on different elements, like the type of content they produce and how people interact with it.

What our expert says:

Although organic reach for business pages has been declining for years this was a wake up call right at the start of the year for social media managers.

The so called “Facebook Zero” moment made many brands realise that they have to “pay to play” to get success on Facebook and invest in ads.

Campaign Budget Optimization, according to Facebook, may be a good solution under these conditions:

Set a campaign-level budget and have some flexibility in how that budget is spent across the AdSets in the campaign;

Get the most results possible from your campaign;

Simplify campaign set up and save time by reducing the number of budgets you have to manage manually.

What our expert says:

Campaign Budget Optimization allows advertisers to let Facebook do more of the heavy lifting by setting a budget at campaign level and then Facebook can decide what to allocate to each adset in real time.

The less time we spend on optimization the more time we can spend on creating highly engaging ads.

Top of the Top Facebook Updates: February 2018

Waiting for the General Data Protection Regulation (GDPR) to become effective (as of 25 May 2018) Facebook, Instagram, Oculus, and WhatsApp, will take all the necessary steps to make sure that their products and services comply with the GDPR (a regulation that creates consistent data protection rules across the EU).

Businesses will keep on using Facebook services in the same way they do today, but they are responsible for ensuring their own compliance with the GDPR. There are some key instances in which Facebook may serve as a data processor. In these cases, businesses are responsible for ensuring that data they share with FB complies with the GDPR.

Oh, if you think that you’re not involved because your company is not based in the EU, you’re wrong. The GDPR applies to companies based in the EU as well as companies around the world who provide or offer goods or services, and who process data from or about, people in the EU.

What our expert says:

User privacy has been the overarching theme for Facebook this year and every month we’ve seen initiatives to protect user data.

Although this has impacted a few targeting options usually available to advertisers, it’s worth keeping in mind that the more trust there is in the platform the better it will be for advertisers (and customersd alike) in the long term.

Top of the Top Facebook Updates: April 2018

With the goal of increasing transparency, Facebook is testing a feature that lets users see all of the ads business is running on their Page, even if they’re not in the ad’s audience.

This was meant to help protect users with political ads in particular, but it could end up applying to all ads and Pages.

This is already being tested in Canada where users can see all ads a page has run, not just political ads. Feedback so far has been minimal, it doesn’t seem to have had any major impact for either advertisers or users.

What our expert says:

Cambridge Analytica and similar controversies have caused a lot of issues for Facebook this year, but understandably they don’t want to ban political advertising altogether due to the high levels of spending on political ads.

The new verification process for political advertisers, the creation of a political ads archive and generally more transparency was long overdue.

Fortunately, Partner categories are not a key component of targeting for most advertisers, with lookalikes and interest targeting often providing better results. Data partners such as Experian and Acxiom are focused on the US market so outside of the US the effect of removing partner categories will be negligible”.

What our expert says:

A lot of third party targeting data is now unavailable due to the effects of GDPR and general user privacy concerns.

It’s not bad, IMHO!

It has made advertisers think more about customer personas and how to use funnels, starting with a broader audience at the top of the funnel.

Top of the Top Facebook Updates: May 2018

In addition to the recent updates for Facebook Live and Video Retention Metrics, Facebook has also released an updated guide to video best practices and even included a few thought-provoking questions to ask yourself.

Among the recommendations, 3 seem to stand out and reconfirm Facebook’s ultimate goal of connecting people:

Create content that is likely to drive discussion

Look closely at engagement around each video

Encourage your social team to communicate directly with your audience.

Top of the Top Facebook Updates: June 2018

Facebook has just launched an eCommerce review tool inside the Recent Ads Activity dashboard. Here, users can give feedback on products that are being advertised on Facebook. By clicking the “Leave Feedback” button users will be asked to complete a brief questionnaire to tell Facebook about their experience.

Negative responses will be shared directly with the advertisers, giving them a chance to make changes if needed. If Facebook continues to get the negative reviews, though, the untrustworthy ad account will be at risk.

Keep in mind that almost all businesses will have some negative reviews at some point. Facebook isn’t going to penalize you for one unhappy customer out of a thousand. If the patterns are consistent and flagrant problems aren’t rectified, however, that’s where you’d be in a world of hurt.

Facebook understands that sometimes their 5-star rating system doesn’t quite cut it, so they’re testing a new system that would allow businesses to turn on “review scores” instead of the current rating system. The new system will be based on a 10-point rating scale, and it will weigh ratings, reviews, and recommendations users made of your business.

This could be great for businesses, especially those who have overall positive interactions on the platform but one negative review weighing them down a bit. Some users, after all, won’t leave a review or even interact with your Page, but will recommend you to their friends.

What our expert says:

One of the reasons for Facebook’s incredible growth over the years has been due to focusing on quality over quantity.

We’ve seen this organically with the algorithmic newsfeed and for paid ads with their strict approval process.

Now Facebook is taking a high-level approach, and instead of looking at just one post or one ad they’re now taking into account user feedback for each business as a whole.

Over time this should be of benefit to the best businesses that give exceptional customer service.

Top of the Top Facebook Updates: July 2018

Facebook is currently testing a new paid subscription group model that will give admins the ability to create subscriber-only subgroups that grant members access (and exclusive content) for a monthly fee. Members can sign-up and manage the subscriptions to these groups through the mobile app, and they can leave the groups at any time.

The ability to offer exclusive paid content to certain groups is a great way to monetize an active Facebook community that you’ve built.

That being said, It’s something that will have to be tested carefully. You don’t want to risk losing a connection with your core customers who are happily engaged but may feel betrayed if you start charging them just for group membership.

What our expert says:

Social media has always relied on user-generated content but this comes with a downside.

If content is being given away from free there is no incentive to produce high-quality engaging content.

Facebook is testing a number of initiatives to reward content creators, it works well for Youtube so expect to see more of it on Facebook in 2019.

Top of the Top Facebook Updates: August 2018

The ads manager mobile app now lets users edit their photos on the go, including cropping, utilizing templates, adding color filters, and slapping on new shapes, stickers, and even logos. This will speed the process up significantly and reduce the number of tools brands need to use before running their ads.

There’s also a really handy text overlay tool that allows you to add text to an image, and then immediately check to make sure it isn’t violating the 20% rule.

Make sure to get good use out of that text overlay too, too; that will work in your favor.

What our expert says:

Facebook provides us with powerful optimization options for our ad campaigns but for small businesses the pain point has always been creating the ads in the first place. Now Facebook is turning their attention to providing a range of ad creation tools and we can expect to see more initiative along these lines in 2019.

Just be careful when using these tools to ensure that all your ads don’t end up using the same generic template.

Top of the Top Facebook Updates: September 2018

Plenty of businesses (AdEspresso included) have their own exclusive groups to build relationships with and help their customers in some way. Now, thanks to a new update, Admins of groups with more than 250 members are going to be able to get real and quantifiable data about how their groups are driving specific actions.

They’ll be able to track their groups with the help of a pixel and see information on user growth, in-group activity, and engagement with their websites. This will be a big enhancement on the data we get from groups, and being able to get on-platform insights about off-platform actions will make it just a little easier to determine how our groups are affecting our actual businesses.

What our expert says:

As adverts aren’t allowed in Groups it has always been difficult to monetize them, therefore the option to place a pixel in a business group to allow future ad targeting will be of benefit to any brand that runs their own Group.

Unfortunately, we haven’t seen this feature rolled out to many Groups so fingers crossed it gets released to everyone in 2019.

Top of the Top Facebook Updates: October 2018

Facebook just rolled out Attribution, a new free measurement tool that’s will give marketers a holistic view of how their digital advertising is doing.

Thanks to Facebook new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are working, and measure the estimated incremental impact of all your marketing efforts on improving your business results (compared to if you were not running ads).

Furthermore, you can discover on which device your customers engaged with your ads, as well as where they converted.

What our expert says:

Facebook Attribution is Facebook’s answer to Google Analytics.

Researches prove that 45% of digital touchpoints are missed by traditional measurement. This new feature could really change the way marketers approach their digital advertising efforts.

It still needs some polish but eventually, we should see widespread adoption.

Top of the Top Facebook Updates: November 2018

Facebook’s VP of Social Good, Naomi Gleit, released a statement announcing that Facebook Causes has raised over $1 Billion for non-profit and personal causes with their Cause product and the Donate call to action, and now they’re planning to extend this program to Canada and Australia. This means that another 100,000 businesses will now be eligible to create fundraisers on the most-used social platform – this alone is a big win for many non-profits.

In an ever charitable mood, Facebook also announced a special gift for Giving Tuesday – a partnership with PayPal to match up to $7 million in donations made on Facebook to eligible US nonprofits.

What our expert says:

Over $1 Billion has been raised for non-profit and personal causes via Facebook’s donation option and yet it has been a relatively minor part of Facebook up until recently.

As more and more people get used to donating via Facebook we could see the platform being of major importance to charities.

This is social media at it’s best.

Top of the Top Facebook Updates: December 2018

Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks

What we wrote at the time:

Three months since the global launch, there are already more than 400 millionpeople monthly and 75 million people daily who spend at least one minute on Facebook Watch — and on average, these 75 million daily visitors spend more than 20 minutes in Watch.

After the global launch of Watch, now available also for Desktop and Facebook Lite, the platform is working hard to support publishers and creators worldwide monetize their videos on Facebook. To do so, they expanded Ad Breaks to eligible Pages in 40 countries around the globe, and will test new Ad Breaks placements, like in livestreams from gaming creators. And it’s not enough, Facebook will also give marketers enhanced tools in Creator Studio to understand how their content is performing.

What our expert says:

To enable brands to generate meaningful revenue from their engaged, loyal audiences on its platform, Facebook must continue focusing on enhancing these tools.

For monetization products to work, they must balance the unique needs of video creators, people, and advertisers, providing value for all parties.

I’ve noticed it, David. Everywhere else I’ve read says to turn off the Audience network placement and avoid it like the plague. One lady from Facebook said in a forum that it’s best to use it if you’re advertising your app and trying to up your installs, but not in other cases. Apparently, these ads often come up while folks are playing mobile games/otherwise engaged, and they either click it off to get back to what they were doing, or you have situations where folks accidentally click an ad while trying to surf the page they’re on. They then clack back quickly, often before your page even loads, but you still get shown a “click” for that.

My problem is that I’ve noticed several of my ads were ONLY shown on the Audience Network, even though they were supposed to show up on the news feeds as well. Turning off the Audience Network has resulted in me having a minuscule reach and only a few link clicks. My ads are basically not being served. It’s as if Facebook is trying to force the Audience Network on you if you want a decent reach, but they can’t guarantee the quality of those clicks.

Thanks for sharing this awesome compilation, it serve as reminder for me and as well as very helpful in planning my next Facebook plan for 2017, although there might be some more changes soon or a bigger change is coming. Overall I can see that the update focuses more the visual side.

In the March 2017 update, on the IPhone you took away the feature where we could see the time (whether is was active, 10 min, 30 min, 1 hr, 4 hr, etc) that people w ere on FB. BRING THIS BACK!!!!!! I relied on this constantly to judge if it was a good time to contact people!!!!!! Because this feature is no longer on the phone, I am not doing the update on my IPAD because I don’t want to lose it. PLEASE BRING IT BACK!!!!!!! PLEASE

In the March 2017 update, on the IPhone you took away the feature where we could see the time (whether is was active, 10 min, 30 min, 1 hr, 4 hr, etc) that people w ere on FB. BRING THIS BACK!!!!!! I relied on this constantly to judge if it was a good time to contact people!!!!!! Because this feature is no longer on the phone, I am not doing the update on my IPAD because I don’t want to lose it. PLEASE BRING IT BACK!!!!!!! PLEASE

Hello everyone! I’ve been using the Facebook AD manager to promote my facebook’s page posts on Instagram since last summer. My budget was on 3 euro/day and my Audience reach was about 15000-20000 people/ day (on Instagram only) – depending in which country i was advertising my post. Since June 10 or so (for the past 2 weeks) my paid reach is about 7000-8000 per day.. this is 50+% drop without changing ANYTHING on my posts, or AD manager.. Does anyone have any idea why is this happening? Why all of a sudden ADs are 2-3 times more expensive? Thank you in advance!

Well, I like the fact that Facebook is constantly evolving, but a couple of recent developments (both technical and meta) seem a bit silly to me. first of all, it’s the “Groups for Pages”. It seems unnecessary and having no actual value. just for the hell of it, I suppose, but “unnecessary” is not the word Facebook should allow in their development plans. Next, there’s Watch. It’s a brilliant idea, don’t get me wrong, but… it needs content first! I know it will get better technically, but they need to attract people to it. But there seems to be a distinct lack of strategy for that.

Hey Gang,I Love the post and have a lot to work on, Thx! But I have a question about the new call to action button “Continue with Facebook”. I was setting up an ad on FB and was considering the new “Continue w/FB” buttons. A high level marketing friend of mine says that he personally clicked on one in an ad re: new car purchase and received a prompt reply from the advertiser as well as every other dealership around (he said over 100 calls in one week!) Does FB sell these leads to other businesses? Thanks for you input!!! Bob

I had a blast messing around with the new features in Facebook Messenger last night. There’s a lot to learn from Facebook with the tactics they test to increase adoption. As soon as I sent an image to someone using the app I was prompted to add it to my “day”. Before I knew it I had people messaging me asking what was going on.

It will be interesting to watch Facebook adopt Instagram features into the parent platform for the first stream of revenue for messenger.

I am not a facebook user, do not even have an account, however, my dog’s day care uses it to post photos of the pups as they play during the day. Used to be I could access the photo albums of the daycare to view my doggy, but now it won’t even let me do that without logging in which means I would need an account. I just continue to get a popup telling me to login or create an account, if I try to click the actual page to get rid of that popup it comes right back up preventing me from doing anything.

I’m assuming this is newly released functionality as I’d never had this difficulty before, likely aimed at security/privacy concerns, but is there a way to circumvent this apart from actually creating an FB account?

I was already welcoming new members in my most active groups anyway, but having the ability to just click and have everyone tagged is super handy. Some of those posts turn out to be the most conversational, too. I like to ask the new members a quick question about themselves or their work and then everyone chimes in and says hello, it’s fun 🙂

Hi! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My weblog looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to resolve this problem. If you have any suggestions, please share. Appreciate it!

We have done the 3D post…. but my god it is far from being easy ! The formats are not very commons, so you need to convert an STL to Fbx and then drop the FBX to your post. Not very intuitive but I have that this kind of post has an amazing future ! Tomorow brands will be able to show their product in 3d in their post, thus people will be able digitaly ‘touch’ the product! good idea from Fb

Thanks for sharing this article on Facebook recent updates and these are amazing, from 3D posts to merging of power editor and ads manager each one is very interesting and inspiring to give those a try. Thanks again for sharing such useful tips.

‘Giving users more control of their own data is a far better option than governments imposing restrictions on advertisers so the privacy check that Facebook is rolling out should be welcomed.’ What? That’s a big statement. It is an enormous hassle for Facebook users to read all kinds of terms of agreement and most users will not even bother reading them. So I highly dispute Paul’s opinion.

I’m a new reader of your blog. I found your article through search results. First of all, I would like to say that you did a great job on this article. This article will be very helpful for beginners blogger who are looking to start make money blogging.

I have seen most of the similar articles on the internet but this article in completely different from posts. I must appreciate your efforts. I might found more interesting articles on this site.

I got an interesting blog on your web site while searching for a similar matter, I have read your whole blog there is lots of knowledge available, it looks good. I have bookmarked your blog it in my system.

Thanks for all the latest update info. Trouble is how many like me have older devices? Can no longer use Facebook on my iPhone & home laptop from YESTERDAY! Yikes!!! Maybe not, NOT really missed it after the first few hours! GOODBYE FB from me….

I have a question. First, I am not a member of Facebook. I never have been, and don’t want to join. However, I use Facebook to research businesses, government, and non-profits who have “open” public pages. I have been able to read comments from customers, etc., and it’s been very helpful. Many businesses no longer have updated websites and appear to rely on Facebook to advertise. Now here’s the problem, as of about 5-6 days ago the entire Facebook “look” has changed. Each post is presented in a box with NO COMMENTS. There is no comments viewing option if I’m not logged in! This has been a shock as I’ve used the access to public pages for everything from city information, charitable organizations, my Union, and nearly every business that I shop at. The redesign us basically just a short information blurb with no comments. When I have a question, 9 times out of 10 it’s answered by someone who’s posted a comment. This is just terrible because those if us who chose to not become Facebook members are being left out of the information loop. A public business, or civic page should be just that — public, with no information held. Is this just a mistake? Is it permanent? Why is this happening? I appreciate any help that you can offer….and please, don’t just tell me to join Facebook. Thanks! =)

By the way…it’s happening on my iPhone, iPad, and laptop. No difference.

Since Facebook made these recent changes I am unable to share posts from different pages to my group page. This encourages the publication of dishonest, racist, disingenuous, and untrue narratives. If we are unable to repost and examine prejudiced posts the lies are accepted by many as truth. In all good scientific research method we publish evidence and then this is evaluated and critiqued by our peers. What Facebook have done by preventing the sharing of posts from different pages to other group pages is to provide a wall around views that may be misleading. We need to be able to question the prejudices of all posts. Please facebook return the ‘sharing to a page’ option. We want an open honest facebook not an unchallenged bigotted nursery for harmful views. Return the ‘share to a page’ option.

Why can’t they add a feature to allow advance scheduling of future posts on a personal profile like you can do on a business page? I keep thinking any day now they will do it, but they never do. It used to be possible with third party apps, but they shut that down. Please add this feature!

Thanks for another excellent post. Where else may just anybody get that kind of information in such a perfect approach of writing? I have a presentation next week, and I am at the search for such information.

Thanks for the marvelous posting! I genuinely enjoyed reading it, you could be a great author. I will be sure to bookmark your blog and will come back later on. I want to encourage yourself to continue your great job, have a nice weekend!

Your article is an interesting read. The tips you presented here are great tips in 2019. I love the idea of adding the point “Facebook Removed Partner Categories”. It will help me a lot. Keep writing this kind of awesome post. Cheers.

Like most (if not all) changes made on Facebook and Instagram, their goal is to make more money. If I were them, I would continue to do what they already have done several times—with Facebook and then with Instagram: make brands reliant on organic reach in the feed; then make them pay for it, by changing the organic algorithm to heavily favor people over brands; and then charge brands to maintain the reach they have become accustomed to.

[…] updates very seriously; they’re ready to crack down hard on any rule breakers. Facebook is even offering an actual cash bounty for reports of data abuse, so you really don’t want to get caught on the wrong side of this […]

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