Television and the mass media in general have created an unflattering stereotype of Mexican-Americans that is based on racism and generates racism. The most offensive of these is the "Frito-Bandito." In children's programing, very few shows present Mexican-American characters and the ones that are presented are stereotypes. Mexican-Americans are also absent in adult programs. The Federal Communications Commission (FCC) is urged to give La Raza personnel total control over programs directed toward that community. An alternate plan is to give new licenses for television broadcasting to the La Raza community in areas where the local stations refuse to grant such creative control. The present state of programing cannot continue. These programs deprive La Raza children of an equal opportunity to develop a healthy self identity, and they deprive the whole country from gaining a realistic, positive view of Mexican-Americans. (JK)