Blog Articles

Strum's Ben Stangland to Speak on Next Gen MCIF at The Financial Brand Forum

For over 30 years, an MCIF system was the marketer’s “power tool”, but it never became a real resource for others in the C-suite. Such systems couldn’t answer complex growth questions or shape strategic decisions. In today’s dynamic marketplace, financial marketers must employ a new set of digital and analytical tools to mine data that enhances relationships and improves their experience.

In this session, you’ll learn the vital role marketers now play working with leaders in IT and other teams to implement a modern data analytics platform that truly transforms your marketing strategy and delivers real ROI. Learn how to move from antiquated data modeling systems to dynamic “predictive and prescriptive” tools that drive smarter decisions.