Category Archives: Cold Calling

Do not underestimate the speed which telemarketing can respond, especially during a crisis that has forced responses to delay in your entire lead generation campaign. It is not only form of business communication that talks fast. It’s also fast enough to know it has been cut off. It is like comparing errors in software compared to errors in something simpler like an abacus. You do not need an expert to know if the latter’s broken.

You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!

People say that telemarketing, in conjunction with other technologies, can be used to unmask the online fronts of many businesses. This is actually neither good nor bad. There are times when the online frontier really gives an unreliable impression that requires a telemarketing call to confirm. It could also be used to spill secrets that would violate a prospect’s confidence in any business.

You would be surprised at how many lead generation methods are deemed as disruptive or distracting. These are often employed by critics of the whole marketing practice, specifically those who think the very industry profits from constantly disturbing people’s quiet lives. But on the contrary, many of these lead generation tactics are so commonplace, they stand more to lose from being ignored than to get called for ‘disrupting.’

Some of the cheesiest telemarketing pitches are based on the false assumption that everyone wants an alternative. The truth is not all alternatives are hot and it does not even matter whether you promote them via telemarketing or web marketing campaigns. In energy procurement for instance, sometimes it will take more than a ‘higher’ cause in your telemarketing pitch to get people to adapt your brand of energy production.

When you’re at home you may just happen upon a mouse. And if you’ve got a cat, well, you’re either going to see something of nature’s own design (the chase may also be quite comedic). We can say that cats are programmed to chase mice… much like how telemarketers are tasked with chasing prospects. In a way, telemarketing is quite similar to the game of cat and mouse.

Depending on the situation, your lead generation strategy needs to either act like the AoE or single-target abilities in video games. The terms being used here generally describe skills that are used in either one of two distinction situations. These situations though can also apply to lead generation.