Walgreens Continues to Differentiate its Beauty Offering with Sleek
MakeUP

U.K. brand launches in more than 150 Walgreens stores and on
Walgreens.com this summer

July 17, 2017 11:42 AM Eastern Time

DEERFIELD, Ill.--(EON: Enhanced Online News)--Walgreens today announced the addition of Sleek
MakeUP, one of the fastest growing mass market cosmetics brands in
the U.K.*, to its beauty offering at more than 150 stores and on
Walgreens.com.

“We will continue to deliver new and
exciting brands in a welcoming and accessible environment in hopes of
giving our beauty customers more reasons to shop our store.”

“It’s an exciting time for beauty at Walgreens. Customers want to shop
the most sought-after brands. The addition of Sleek MakeUP to our
cosmetic offering is just another example of how we continue to deliver
on our promise to differentiate and elevate the beauty experience at
Walgreens,” said Lauren Brindley, group vice president and general
merchandise manager, Walgreens. “We will continue to deliver new and
exciting brands in a welcoming and accessible environment in hopes of
giving our beauty customers more reasons to shop our store.”

Acquired by Walgreens Boots Alliance in 2015, the brand’s full line,
including best-selling products like the Solstice Highlighting Palette,
Cream Contour Kit and Major Matte Lip Cream, are now available on
Walgreens.com and will be in stores at more than 150 Walgreens starting
this month.

Sleek has a unique, authentic heritage that originated in East London
when a local beauty entrepreneur noted that women of color were
underrepresented in the cosmetics market. Inclusivity has always been at
the heart of every decision Sleek makes, creating products that
celebrate all women and men without exception, readdressing the balance
of beauty norms.

Sleek makes the latest beauty trends truly accessible to all through its
superior performance makeup with strong pigmentation and high quality
formulations. Sleek was an early pioneer of the contouring trend with
the launch of Contour Kit in 2009, and was one of the first beauty
brands to introduce the matte lip look with its Major Matte lipstick in
2012.

Walgreens beauty offers products such as makeup, skincare, fragrances,
hair care, professional hair tools, nail and more. The company also
offers Beauty Enthusiast, a beauty club within its Balance® Rewards
loyalty program, which provides cardholders who register for Beauty
Enthusiast with additional rewards on beauty and personal care items, as
well as other benefits. Signup is free, and Beauty Enthusiast members
will receive 5,000 Balance Rewards points for every $50 spent on
cosmetics, skincare, haircare, oral care, grooming, sun care, fragrance
and bath product purchases**. Beauty Enthusiast members will have
opportunities to receive free samples and will get exclusive promotions
and coupons, as well as special beauty offers, new product information
and expert tips throughout the year.

About Walgreens

Walgreens (www.walgreens.com),
one of the nation's largest drugstore chains, is included in the Retail
Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA),
the first global pharmacy-led, health and wellbeing enterprise. More
than 10 million customers interact with Walgreens each day in
communities across America, using the most convenient, multichannel
access to consumer goods and services and trusted, cost-effective
pharmacy, health and wellness services and advice. Walgreens operates
8,175 drugstores with a presence in all 50 states, the District of
Columbia, Puerto Rico and the U.S. Virgin Islands, along with its
omnichannel business, Walgreens.com. Approximately 400 Walgreens stores
offer Healthcare Clinic or other provider retail clinic services.

About Sleek MakeUP

Sleek MakeUP is one of the fastest growing mass market cosmetics brands
in the UK*. Acquired by Walgreens Boots Alliance in 2015, Sleek is
making its bold debut stateside this summer at Walgreens and ULTA. With
152 products across the lip, eye, and face category, Sleek is committed
to providing superior performance makeup with strong pigmentation and
high quality formulations. Known for our high pigmentation products,
quality formulations and inclusive shade selection, we’ve been setting
trends since 1995. From bringing contouring to the masses in 2009 to
pre-empting the Matte Lip trend back in 2012, Sleek MakeUP has always
been one step ahead. Beloved by those in the know, Sleek MakeUP has
developed cult status across the globe due to our bold and brave
approach to beauty, and is now sold in over 50 countries worldwide. From
the palest to the deepest skin tones, we’ve made it our mission to
ensure every makeup junkie across the globe has the right to define
their own individual beauty, without boundaries.

*IRI UK Market Data L52 weeks ending June 2017

**Every qualifying purchase adds up to the $50 spend requirement. A
qualifying beauty purchase includes products from the following
categories: fragrances, cosmetics, skincare, haircare, oral care and
grooming products. Excludes prescriptions, baby haircare, baby skincare
and baby oral care products. The qualifying beauty spend total is
calculated before taxes and after discounts, redemption dollars and
store credit have been applied. Complete details at
walgreens.com/beautyenthusiast.