3. Become a PublisherYou no longer have to wait for your local printer to print off 10,000 marketing brochures and then mail them out. Now you can write a blog post, email it to your subscribers, tweet the link to your Twitter followers, and promote it on Facebook.

4. Solve ProblemsWrite content that shows people how to fix a problem in a way that is relevant to your industry and market.5. Include Calls to ActionDon’t forget to include calls to action with your content. It could be to "subscribe", "buy", "make an appointment" or "register".

6. Talk like a HumanBeing “Authentic” is the new black.

7. Show What WorksCase studies that “show” how your product/services are used are much more effective than “telling“. 8. Have some FunNot always, but sometimes, it helps enormously to present yourself as having a sense of humor.