Sundance Feniger

Sundance Feniger Appointed As General Manager Of Boomerang USA’s Streaming Service

Yesterday (20/04/2017), Turner USA appointed Sundance Feniger as vice president and general manager of Boomerang USA’s brand new subscription video on-demand service which provides a wide selection of classic and modern animation to be enjoyed by kids, families and cartoon fanatics of all ages. In the new role, Mr Feniger will run and oversee the operations of the Boomerang streaming service, this includes content management, marketing, viewing data analysis and the development and introduction of new features, he will also work with Warner Bros.’s DreamFever, the company that provided the technology for the streaming service.

The Boomerang streaming service launched on 11th April 2017 and through its joint ownership with Turner and Warner Bros., the service has access to an archive of over 5,000 animated titles, including timeless favourites such as Scooby-Doo and Tom and Jerry and also streaming service exclusives such as Dorothy and the Wizard of Oz and the brand new Wacky Races reboot.

Mr Feniger previously worked at Nickelodeon as senior director of product strategy and development and managed Viacom’s first subscription video on-demand service – Noggin, he also held multiple management roles in Nickelodeon’s games division.

From The Turner USA Press Release: Turner and Warner Bros. Name Sundance Feniger Vice President and General Manager of New Boomerang Streaming Service

Time Warner’s Turner and Warner Bros. announced today that Sundance Feniger has been named vice president and general manager of Boomerang, the newly launched premium video subscription service that offers the best in timeless and original animation to kids, families and cartoon lovers of all ages. The new Boomerang service, a joint venture from Turner and Warner Bros. Digital Networks Group, is another step for Turner and Warner Bros. direct to consumer business and the first product focused on family, kids and animation.

In this newly created role, Feniger leads the overall Boomerang streaming business across all functions and partners with DramaFever on technology. He will report jointly to both companies.

“Sundance has a passion for kids content and animation. He also has the technical and data background to understand the underlying business,” said Turner and Warner Bros. “His knowledge and experience in developing great product will help Boomerang win in this competitive space.”

Boomerang premium subscription service launched April 11, 2017 with the massive Hanna-Barbera, Looney Tunes and MGM animation library of more than 5,000 titles, timeless franchises including Scooby-Doo, Tom & Jerry, Bugs Bunny, The Jetsons, and The Flintstones, plus Boomerang original exclusives such as Dorothy and the Wizard of Oz and Wacky Races.

Prior to joining Boomerang, Feniger was senior director of product strategy and development at Nickelodeon where he developed the strategy and managed premium product for Viacom’s first mobile subscription video-on-demand service, NOGGIN. He also held multiple leadership positions with the Nickelodeon Games Group, leading monetization operations, premium product management and partnerships for all virtual world and MMO games. Feniger earned his Bachelor of Arts degree in Economics from Cornell University.

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