VSBLTY BACKGROUND: VSBLTY utilizes technology that detects facial recognition, and recognizes gender, ethnicity, and age range of the shopper within seconds. We piloted an 11-store trial with our retail partner, ShopRite.

Farm fresh before it was cool

Pure and simple, real milk comes from only one source – the farm.So when we use the term “Farm Fresh” we tell the origin story of milk in a compelling, timeless way. The term serves not only as a thought-provoking message for shoppers, it also becomes an incredibly astute statement for the dairy industry to make. With beautiful photography and refreshing copy, we allow shoppers to take a new look at milk; and we answer their search for farm to table foods by repositioning dairy milk as the original farm to glass beverage.