New Delhi, Apr 18: Apart from entertaining the audiences with its thrilling contests, the ongoing edition of Indian Premier League (IPL), which is being promoted as 'India Ka tyohaar', has also brought cheers on the faces of its broadcasters.

As per data shared by television rating agency (TAM), the cricketing extravaganza's television viewership (TVR) for the year 2015 has increased by 42 per cent in comparison to the previous edition.

As per TAM report, the Sony channels, broadcasting IPL coverage, garnered an average TVR of 4.5 during the first 5 matches of IPL Season 8. This is 42% more compared to its previous edition. In addition, the IPL 8's overall reach has touched 105 million which is a surge of 9% than last year.

This debunks the claims that the popularity for the T20 tournament is dipping due to overdose of cricket.