CUSTOMER SERVICE, MERCHANDISING KEY TO HIGHER SALES

NEW YORK -- Approximately 85% of shoppers go into a store with no definite idea of what they intend to purchase, according to Andrew Andoniadis, president of Andoniadis Retail Services, a Portland, Ore.- based retail consultancy. Therefore, he said, customer service and merchandising is of utmost importance in accruing those critical incremental sales in the Center Store."All of those things that

NEW YORK -- Approximately 85% of shoppers go into a store with no definite idea of what they intend to purchase, according to Andrew Andoniadis, president of Andoniadis Retail Services, a Portland, Ore.- based retail consultancy. Therefore, he said, customer service and merchandising is of utmost importance in accruing those critical incremental sales in the Center Store.

"All of those things that can be brought to bear on the customer after they've crossed the threshold into the stor