ROLLING WITH THE ROOKIES PRESENTED BY HYUNDAI GIVES FANS AN INSIDER’S LOOK AT THE ROAD TO THE NFL

Each Player Collaborated with Marcus Rivero, aka SolesBySir, to Design a Custom Wrap for a Hyundai Santa Fe

FOUNTAIN VALLEY, Calif., April 25, 2017 –The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies,
is going beyond 40-yard dash times and bench press repetitions to
profile four rookies in an original content series that highlights the
people, places and experiences that shaped their journeys.

Hyundai
partnered with four future NFL rookies who are all projected to be
taken in the first round in various mock drafts – Mitchell Trubisky,
O.J. Howard, Mike Williams and Haason Reddick. During the lead-up to the
draft, Hyundai filmed the prospects in their hometowns and talked with
the people that helped make their dreams a reality, capturing their
unique stories, from pee-wee football to high school through college. As
part of the film, each player worked with famed cleat designer Marcus
Rivero, aka SolesBySir, to design a custom vehicle wrap for a Hyundai Santa Fe, visually bringing their story to life.

“The
NFL Draft is where it all begins for the league’s future stars, and we
wanted to give fans a better and more immersive experience by telling
the incredible stories of these four top prospects,” said Dean Evans,
CMO, Hyundai Motor America. “These players exemplify the power of hard
work and perseverance through adversity in making their NFL dreams a
reality, and it was compelling to see their stories represented in each
Santa Fe wrap.”

On the ground in Philadelphia, the NFL will
welcome the newest members to its family from April 27-29, and Hyundai
will have a Rolling with the Rookies activation inside the NFL Draft Experience.
This will include the four custom designed Santa Fes, as well as
interactive exhibits highlighting footage and memorabilia from each
player’s life. In addition, Hyundai is also the presenting sponsor of
Selection Square, which is home to the 32 team Draft tables and the
location of Rounds 4-7.

Hyundai Rookie Prospects

Mitchell Trubisky – From the University of North
Carolina, Mitchell is the top QB prospect available and comes from an
incredibly supportive family that has seen him go from Mr. Ohio Football
in 2012 to a projected 1st Round Pick in the 2017 NFL Draft. https://youtu.be/X5gkGlVx79A

O.J. Howard –The top tight end in the draft and one
of the best tight ends in Crimson Tide history, O.J. Howard started
games in all four of his seasons at Alabama, along with winning a
national championship in 2015 and being named the Offensive MVP of the
game. https://youtu.be/6xbo_GgEMgU

Mike Williams – Persevered to overcome a broken
bone in his neck to win a national championship with Clemson this past
season and was named first-team All-ACC as a top receiver, catching 94
passes for 1,361 yards and 11 TDs, while putting up several
highlight-reel plays. https://youtu.be/xhiVXiHY-dQ

Haason Reddick – A former running back and safety
walk-on at Temple, Haason grew up outside of Philadelphia and worked
himself into one of the top linebackers in the draft. https://youtu.be/SJnJd_sNz3g

Hyundai
is entering its third season as an official NFL sponsor and the
league’s official car and SUV. It also has relationships with six teams,
including the Arizona Cardinals, Houston Texans, Los Angeles Rams,
Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. Hyundai’s
2017 NFL Draft content and activation is managed by Advantage.

HYUNDAI MOTOR AMERICAHyundai
Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and
are sold and serviced through 835 dealerships nationwide. All new
Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance
program, which includes a 5-year/60,000-mile fully-transferable new
vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain
limited warranty and five years of complimentary Roadside Assistance.