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Krispy Kreme Burlington, NC Grand Opening Celebration

WINSTON-SALEM, N.C.,
July 18, 2013 /PRNewswire/ -- Residents of
Burlington, North Carolina and surrounding communities are invited to celebrate the grand opening of the new
Krispy Kreme Doughnut Factory, 182 Huffman Mill Road, Burlington, NC 27215, on
Tuesday, July 23, 2013. The Hot Light goes on at
6am. The first 100 guests receive free doughnuts for a year, commemorative t-shirts and tasty prizes.
(excludes drive-thru)

"We are extremely excited to bring this new shop and our delicious variety of one-of-a-kind sweet treats and complementary beverages to our fantastic
Burlington area doughnut fans," says
Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme.

The approximately 2,400 square foot location with a drive-thru will feature more than a dozen varieties of Krispy Kreme's one-of-a-kind doughnuts, including the signature hot Original Glazed
®, as well as a complete menu of Krispy Kreme Chillers
®, iced beverages and Krispy Kreme Signature Coffee Blends.

Hours of operation will be Monday through Sunday, 6:00 a.m. to 11:00 p.m.

Get there early on grand opening day for a chance to win one of these sweet prizes: (excludes drive-thru)

One free dozen Original Glazed ® doughnuts every week for a year to the FIRST customer in line;

Customers 2 through 99 receive one free dozen Original Glazed ® doughnuts every month for a year;

AND, the first 100 customers in line will receive a commemorative Grand Opening t-shirt.

Krispy Kreme will also host a ribbon cutting ceremony at 11 a.m. on grand opening day featuring Krispy Kreme team members and local dignitaries.

Be among the first to see the Hot Light go on at the new
Burlington, North Carolina Shop. Download the Krispy Kreme Hot Light app
www.hotlightapp.com to get Hot Light alerts and store directions from your smartphone.

Follow the grand opening activities on Facebook and live on
Twitter #KrispyKremeLive.

About Krispy KremeKrispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in
Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 740 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at
www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

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