Does the thought of losing your Facebook profile and, more importantly, those all important likes on your business pages, fill you with dread and fear?

It is all well and good having a healthy network of people on social media but as the backlash against privacy and data farming grows it is ESSENTIAL that you have your own means of directly contacting your clients and customers other than via these popular sources.

There is nothing more important when reaching out to your customer/fan base than making sure you reach the RIGHT audience with your words. Take a read why it is also vital you help your friends and artists/brands you love by sharing their content.