PRIVACY POLICY

This Website is owned by M7A (UK) Ltd (hereafter “Business”) , a Company registered in England and Wales.

We take user privacy seriously and take reasonable efforts to protect it. We have created this Privacy Policy (hereafter “Policy”) in order to share with you our information collection and use practices. AS MORE CLEARLY DEFINED HEREIN, WE WILL NEVER KNOWINGLY SELL OR ASSIGN YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE AND/OR APPROVAL.

Please read this Policy carefully before sharing any personally identifiable information described below.

By using, registering or placing an order on this website at www.machine7.com, you consent to the collection, use and transfer of your information under the terms of this policy. Since this is a growing web site and because Internet technologies are constantly evolving, this Policy is subject to change at any time and any changes will be posted on this page.

This Policy works hand-in-hand with the Terms and Conditions of Use, found elsewhere on the web site.

What personally identifiable information does the Business collect and how is it used?

When you visit, register or order products or services on www.machine7.com you may be asked to, or of your own volition, provide information from which you can be identified, including your name, email address, home or business address etc as well as text you may upload and other technical data such as the IP address of the machine you use. The Business will not collect such information from users while they use the web site unless they voluntarily provide it to us and authorise us to collect such information. Users may provide other information about themselves from which they can be identified.

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. The Business will comply with our obligations and safeguard your rights under the Data Protection Act 1998 or GDPR at all times.

Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, the Business may use your data for the following purposes:

Providing and managing your access to our website;

Personalising and tailoring your experience on our website;

Supplying our products or services to you (please note that we require your personal data in order to enter into a contract with you);

Personalising and tailoring our products or services for you

Replying to emails from you;

Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by using unsubscribe links in any marketing emails;

Market research;

Analysing your use of our website and gathering feedback to enable us to continually improve our website and your user experience;

With your permission and/or where permitted by law, the Business may also use your data for marketing purposes which may include contacting you by email or telephone or text message or post with information, news and offers on our products or services. The Business will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that the Business fully protects your rights and comply with our obligations under the Data Protection Act 1998 or GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.

The Business will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following basis):

Any personal data that is used to provide services to you will be kept for 6 years due to accounting regulations whereby we must retain accounting data;

What non-personally identifiable information does the Business collect and how is it used?

The Business collects and tracks certain non-personally identifiable information, including, but not limited to, IP numbers and browser type, access times, domain names, usage habits and other information which does not specifically identify any individual.

Does M7A (UK) Ltd have a newsletter?

The Business regularly sends out a Newsletter via email (hereinafter "Newsletter") to all Users (unless they have ‘opted-out’). In these Newsletters, we may inform you about new features from M7A (UK) Ltd and about the upcoming week’s events or special promotions.

User may choose to unsubscribe from the Newsletter at any time by sending an email to Customer Service at customer_service@machine7.com.

Disclosure of your information

The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.

Where you have consented when providing us with your details, we may also allow other companies in our group, to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please let us know at customer_service@machine7.com.

You agree that we may disclose your identity and contact details to (1) any third party who claims to us that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights or their rights of privacy, and (2) to other companies and organisations for the purposes of fraud protection and credit risk reduction.

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure, so far as reasonably possible, that your information is used by third parties in accordance with this policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

Does the Business use cookies?

Cookies are small text files that a website can write to your computer. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies to identify you and allow you to log in once to our web site and search or post without having to log in again and again. Cookies are also used by our affiliates or links to identify you as a User of www.machine7.com.

The following is a summary of the types of cookies that are being used on this site, along with information on how you can block them.

Cookie Type

Cookie File Names

Purpose

Active on this site

More Information

Essential Site Cookies

Various

Site cookies are essential to the operation of this website. They are usually set when you first visit the site and deleted when you close your browser. If blocked, this site will not operate correctly

Yes

n/a

CMS (Content Management System)

Various

Cookies are set by our CMS/Blog system when you first visit this site. These cookies are not used by M7A (UK) Ltd. These cookies are usually deleted when a user closes their browser

Yes

n/a

Google Analytics

_utma

_utmb

_utmc

_utmz

These cookies are used to collect information about how visitors use our site. The information is used to compile reports that let us improve the site. The information is collected in any anonymous form, including the number of visits to this site, how you arrived at the site, and which pages you visted.

Yes

Site Cookie Acceptance

cookietab-last-shown-time

cookietab-consent

These cookies are used to record if a user has accepted the use of cookies on this website

Yes

n/a

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

The Business does not use Cookies to store information such as credit card numbers, telephone numbers, or other information you provide.

This Privacy Policy only covers the use of Cookies by M7A (UK) Ltd. It does not cover the use of Cookies by any other 3rd-party or advertisers.

Is my information private with Business merchants?

The only Voluntary Information that may be shared between Business and one of our partner web sites is that which pertains to information used in the furtherance of tracking an order and providing you with correct information regarding same.

Order information, including order numbers and amounts, may be available to the Business, affiliate merchants and 3rd-party affiliate program management companies, for accurate tracking purposes. The Business will not release this information to other parties unless you request it.

What about data security?

We employ security measures to protect, so far as reasonably possible, your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires or permits.

The Business requires that our advertisers and partners ensure the security of the data that users provide to them, however, in the event of a breach of their security measures, you agree that the Business will not be liable for any losses or damages.

The Business limits access to personal information about users to employees, for whom we reasonably believe it is necessary, in order to provide products or services.

May I see the information the Business collects about me?

You are entitled to see the personal information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at customer_service@machine7.com. We do not raise any charge in providing you with details of the information we hold about you, but we may raise a charge where such requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may either charge a reasonable fee taking into account the administrative costs of providing the information or communication or taking the action requested or refuse to act on the request.

Can I Opt-out?

The Business gives users the option to remove personally identifiable information from our list of active users.

You may also choose to opt-out of certain communications from the Business, such as our Newsletter.

If you want to unsubscribe or opt-out of communications from us, send an email to Customer Service at customer_service@machine7.com. We will respond within 48 hours.

The Business is not responsible for removing personally identifiable information from the lists of any 3rd-party partner or advertiser who has previously been provided your information in accordance with this Policy.

Where is the web site located?

The Business web site is maintained in the United Kingdom. If you are located outside of the U.K., by using the web site, you authorise the import of you information and its use, as specified in this Policy.

What is the minimum age to use this website

Use of www.machine7.com and products/services are intended for persons who are eighteen (18) years or older, or business entities.

If proof comes to the attention of the Business that an individual user is under the age of eighteen (18) years, and is accessing our services and/or products without the consent, approval or authorisation of their parents or legal guardian or other person with legally recognised parental authority, the Business will immediately terminate such account.

Will there be changes to this Privacy Policy?

The Business reserves the right to amend this Policy at any time, in the event that this becomes necessary after initial release, or in the event that it becomes necessary with respect to additional, deleted, modified or amended services provided by Business.

The Business will not personally notify you of any amendments to this Policy. Users are urged to check this Policy frequently in order to determine whether any changes have been made. Users understand and agree that continued use of the Business web site assumes that they have read and accepted this Policy, as it may be amended from time to time.

Where can I access this policy?

This Policy is accessible from the Home Page of the Business web site, under the link “Privacy Policy".

Spy ware

The Business never uses or installs spy ware on user computers, nor do we use spy ware to retrieve information from user computers.

Your California Privacy Rights

IF YOU ARE A USER IN CALIFORNIA, USA: The State of California, USA, has passed legislation requiring certain specific disclosures be made available to California residents who use the Internet and provide information that may be used for marketing purposes. That legislation requires any business that discloses a customer's personal information (as defined by the “Act”) to any 3rd-party, for direct marketing purposes, to provide the customer a method for obtaining the names, addresses and certain other specified details of anyone who might have received that personal information. If you are a California resident you may request this information from Business by writing to:

M7A (UK) Ltd,

Unit 2 Liberty Way,

Nuneaton,

Warwickshire,

United Kingdom,

CV11 6RZ,

Attn: California, USA Privacy Rights.

or by sending an e-mail, with “California, USA Privacy Rights” in the subject line, to customer_service@machine7.com. M7A (UK) Ltd is not obligated to respond to more than one such request from User per calendar year.

Section Titles

The section titles used in this Policy are purely for convenience and carry with them no legal or contractual effect.

Contact

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to customer_service@machine7.com.

What is the effective date of this privacy policy?

This Privacy Policy was last updated, and became effective, on 22/05/2018.