Turned out that our Breakthrough Canada events more or less coincided with Canadian Business for Social Responsibility (CBSR)’s 11th annual conference, with the result that I was asked to kick off the CBSR event with an opening plenary. Great fun–and wonderful to be introduced so warmly to the audience by Doug Miller of GlobeScan, a long-standing friend and colleague. The focus of the event was on what CBSR call the Transformational Company.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on the Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

Recent Journal Items

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.