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On Black Friday in 2017, retailers in the United States earned a record-breaking $7.9 billion, according to Adobe Analytics. If you have not yet created a marketing plan for the biggest sales event of the year, you best get started! Here are some last-minute Black Friday marketing tips to help your brand stand out among the competition.

According to Cisco, 82% of internet traffic will be video by the year 2021. With the increase in online video content, brands will have to compete for the attention of consumers on platforms including but not limited to Facebook, YouTube, Instagram and Snapchat. Here are seven tips for creating successful video marketing campaigns.

In today’s digital world, brands often have to compete with one another for the attention of consumers. Through social media, brands are given the opportunity to develop relationships with consumers, who they then hope to convert into brand loyal customers. In order to drive sales, brands must create engaging social media content that will expand brand awareness and increase calls to action.

Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.