"Being a civilized tourist is the obligation of each citizen," according to the government post, which lays out a long list of guidelines issued by the National Tourism Administration.

The call for "civilized" conduct comes in the wake of a firestorm of anger and outrage unleashed in Egypt, China and around the world this week when a 15-year-old Chinese tourist carved his name in Chinese characters into the 3,500-year-old stone at Egypt's Luxor Temple.

The 'Ding was here' graffiti

The biggest backlash came from within China with netizens exposing and criticizing the teenager.

The netizen reaction shows the incident in Egypt should not be used to generalize the behavior of Chinese travelers, says Mei Zhang, founder and CEO of travel agency WildChina, which handles both inbound and outbound tourists.

"This kind of behavior is difficult to label as bad Chinese tourist behavior because the outreach you've seen on Chinese social media like Sina Weibo is, 'How can this be possible?'" Zhang told CNN.

"It's almost like the behavior of this young man in Egypt is one piece of [Chairman] Mao's dropping that spoils the whole pot of soup. This is what Chinese are saying."

The government regulations also call on travelers to follow public orders, protect ecology, public infrastructure and utilities, maintain a clean environment, respect the rights of others and show them courtesy, Xinhua reported. Travelers should also seek appropriate entertainment, according to the guidelines.

Outbound Chinese tourism has expanded rapidly in recent years. In 2012, Chinese overtook Americans and Germans as the world's top international tourism spenders, with 83 million people spending a record $102 billion on international tourism.

WildChina's Zhang said there have been similar issues in the past as Chinese citizens begin to travel internationally.

"It's a natural process that Chinese travelers are going through, as travelers around the world have also gone through. It's a gradual process of China's coming out, of China's travelers being exposed to more of the international world. It's a natural adjustment stage," she told CNN.