THE WEEKS DIGITAL NEWS ROUND-UP FROM CLARION

So Black Friday gave way to Cyber Monday last week,
followed by Giving Tuesday – anymore for anymore? Luckily by mid-week the
additional titles seemed to drop off the days of the week. That said, the
combination of the two key pre-Christmas sales days, drove mass social media
chatter.

#BlackFriday

It wasn’t just major retailers who got involved in
#BlackFriday. For those facing the tiring prospects of lugging those 48inch
TV’s home, had no need to fear as Tennent’s Lager launched #BlackTFriday, a
taxi fleet to treat tired shoppers to a free ride and premium lager

Two
major hacks took place this week

Well actually it was one; the other was orchestrated by
the company. How better to promote Honda’s
car deals than through a social takeover ‘by
the power of grey skull’, well He-Man’s
nemesisSkeletor!

What was first thought to be a hack was
quickly revealed to be a fun and ingenious idea by the car brand to engage with
its audience. We’d love to have been in the boardroom when that idea was sold
in!

On a more worrying note, Sony Pictures had a major security breach last week, resulting in several leaks. This week, two films were leaked online, Brad Pitt’s Fury and the upcoming remake of Annie. A group called Guardians of the Peace claimed responsibility for the leaks

Future
of storytelling

Ahead of Mashable’s Media Summit taking place today, the
online channel invited users to submit their tips for the future of
storytelling via the hashtag #MediaSummitContest. The
website provides their top 20 whilst the full list can be viewed via Twitter.

56%
of online display ads are not seen by consumers

In Google’s
first ad-viewability study, the world No.1 search engine has stated that over
half of display ads are not seen by consumers. The
report, which centres on impressions taken from a wide range of global
publishers, from small sites such as blogs to national newspapers, across
Google’s Display Network (GDN), DoubleClick for Publishers and DoubleClick ad
Exchange, currently focuses on display ads but will later be expanded
to cater for video and more granular mobile metrics.

Twitter
upgrade for iOS and Android

The social media platform has updated its photo filters,
allowing users to amend an image once added to a Tweet. The move highlights the
competitiveness against Instagram,
with many tools resembling the image based platforms.

Microsoft
and Yahoo respond to European 'right to be forgotten'requests

69%
are worried about the privacy of their photos on social networking sites

According to research conducted by UK start-up KatchUp, over half of the
public prefer to use email as main method of sharing photos with family online
as they are worried about online safety. According to the report published onThe Drum,
current barriers for sharing with families online include the time it takes to
filter the photos (49 per cent), a fear of data collection on existing social
media (33 per cent) and a dislike of ads (17 per cent).