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3.
Issue a press release to news medias and
others that cover your industry. Do this a
day before you launch your white paper.
Don't forget to include a link to your landing
page.
2. Publish a press
release.

4.
3. PUT IT IN YOUR E-
NEWSLETTER
4. GET COLLEAGUES TO
HELP YOU
5. EMAIL IT TO YOUR
NETWORK
6. BROADCAST IT ON
SOCIAL MEDIA
Mention�the white paper�in
your regular communication
with subscribers.
Ask them to share it with their
contacts and to add a link to
their standard email signature.
Tell your clients, prospects,
suppliers, distributors and
fellow networkers.
Tweet about it, and post it on
Facebook, LinkedIn and all your
favorite social media platforms.
Spread the word!

5.
Spotlight the white
paper on your
website
07Place links to your landing page on your
home page, blog page and any other page
that's appropriate. You never know where a
visitor may land on your website.

6.
Write about it on your own business blog�
Send articles to bloggers in your industry
Give just enough info to pique interest
Include a call to action and a link
Never send out or publish duplicate content
Ask site owners to use a�rel=canonical tag�
8. Blog about the launch

7.
9. Tell LinkedIn
groups that
you've signed
up to.
connections
10. Place a
short article
on LinkedIn
Publisher.
Put LinkedIn to use

8.
11 12
INVITE EXPERTS
WITH DECENT
FOLLOWINGS TO
GUEST BLOG
GET REVIEWS FROM
BLOGGERS AND
JOURNALISTS IN
YOUR NICHE
13
ASK TO BE
MENTIONED IN
CHANNEL PARTNER
NEWSLETTERS
Don't be shy!

9.
Turn your white
paper into a series
of blog posts
14Take two or more extracts from your white
paper and rework them (don't copy/paste). Top
and tail the text with an intro and conclusion
and add a couple of images. Post soon after
you publish the white paper.

11.
16. Create a slideshow
The more content methods you use, the more traffic you
attract to your website, so turn your white paper into a
slide deck to help gain awareness and generate leads.�
Did you know there are 70 million SlideShare users and
80% of its� visitors come through targeted search?
Send your slide deck to colleagues, channel partners and
others. You can even use it to develop a webinar.

12.
Want to publish a white
paper?
Your first step is to develop a detailed white
paper plan. Ask Helen McCrone at Write for
Business for details about a low-cost, low-risk
approach to developing your first or next white
paper.
www.write-for-business.com/white-paper-planning/