Breadshop

Breadshop is a craft bakery located in Honolulu, Hawai‘i which Wall-to-Wall Studios design their bread wrapping packaging. Owned and operated by Christopher Sy, an artisanal bread maker who bakes for a local audience, individual families and restaurants alike, that value the quality of fresh regional food.

"Chris Sy needed an identity system that showcased his unique product and could be reproduced in cost-effective ways. Budget was limited and due to the hand-crafted nature of the product, identity items such as business cards and packaging needed to be able to be reproduced in small quantities.

The concept is inspired by the idea of 'terroir' which defines how the geography, geology, and climate of a certain place affects locally produced wine, coffee, tea, or bread. Based on this notion that bread is unique to its environment, the identity focuses on the unique texture of Breadshop's bread. The mark for this brand is a series of bread loaves broken in half to form a monogram, which also connotes the idea of fellowship through 'breaking bread.' The tagline 'Established Daily' is a witty nod to the freshness and custom nature of the product."

Berendo

Berendo, one of the few distributors of high-quality, certified organic coffee, commissioned Écorce to transform its visual identity. The new design features a artistic "B" that represents the roots and elves of the plant.

"The 'B' outline is therefore the foundation of Berendo’s new visual identity, with different colors and logo interiors being used on the label of each Classic coffee product, in order to highlight their individual characteristics. This differentiation is a key element of Berendo’s revamped identity, as it reflects the unique nature of each coffee."

Double 8 Dairy Gelato

Cult Partners recently completed the branding and package design for Double 8 Dairy, an artisan water buffalo dairy and creamery located in Sonoma County, California.

"Water buffalo milk might seem like an esoteric ingredient to most, but in fact this milk is one of the richest, creamiest milks on the planet. Italians have milked buffalo for centuries to make cheeses like mozzarella di bufala. Double 8 Dairy decided to capitalize on the richness of the milk to create amazingly creamy farmstead gelato.

The packaging captures this pioneering spirit by creating an unique aesthetic for ultra-premium ice creams and gelatos. Positioned to stand out amongst other products in the high-end specialty food retailer, the design solution uses only color and repetitive typographic elements to create a bold and sophisticated branding statement. The end result is a package that exudes modernism, yet pays homage to the Italian heritage of the product itself."

Just Enough of a (Very) Good Thing

Pearlfisher used bursts of color to emphasize flavor and taste when designing packaging for Just Enough of a (Very) Good Thing.

Just Enough of a (Very) Good Thing is a new range of premium single-serve desserts offering six mouth-watering flavors like Key Lime, Chocolate & Vanilla, Tiramisu, and Lemon Cream. The design aesthetic for this category is traditionally over-indulgent and uses dark, sensual cues, but the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and focused. The illustrated logotype and packaging design emphasizes the handcrafted premium taste of the desserts. This crafted feel is extended to the deign of all collateral – brand strategy, identity, packaging, and website design – allowing a seamless transition form one brand experience to another.

"We have created a refreshing and unique design that showcases the high quality and flavor experience of Just Enough of a (Very) Good Thing. Bursts of color are used to emphasize flavor and taste. The colored tags on pack work to differentiate flavor as well as highlighting the thought and care that has gone into the making of each desert. The ‘J’ of the logotype has been designed as a spoon, emphasizing the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert."

Los Italianos

Branding, packaging and retail space created and designed by Huaman. Los Italianos is a traditional product company from Piamonte established in Barcelona since 1939. They needed to redesign their image to be positioned within the gourmet segment. They created a design that kept the heritage of the product intact through a creative strategy that provides modernity and elegance.

The Bread House

"The Bread House is a small inner city shop who make daily fresh bread, pastries, condiments and drinks. The logo emblem is based around the basic shape of a classic round bread board - in essence where the whole bread making process begins. By utilizing 'The' in the name, various elements and products are able to stand alone, retaining their individual status whilst keeping in line with the brand. This identity system allows for ease in naming and dating by the staff, ensuring that both staff and customers alike are sure of the freshness of each product. Authentic paper and cardboard materials have been used across the range of branding materials which helps to reaffirm the brands homemade charecteristic."