Many companies struggle in communicating their product or service to the users. As a result, they hit a roadblock in terms of conversions. As a brand, you must constantly work towards simplifying your product or service explanation.

Therefore, the need for a 90 second explainer videos. Besides, 90 seconds is the ideal duration to narrate your brand offering to the prospects. Consequently, Sharing few stats in admiration of 90 second explainer videos.

Video length between 90 seconds and less than 2 minutes gets tons of engagement.

99% of those who already use video, say they’ll continue to do so in 2019.

List of the best 90 second explainer videos :

Zendesk

Zendesk is a platform for your support team to manage multiple queries over the different platform at one place. Besides, helping you manage a good relationship with the consumers. This video provides you with the exact details on how Zendesk does it. Hence, you will find multiple animated characters in the video i.e. a support executive, a manager and the customer itself.

The video starts out with a support executive using Zendesk to address the queries. Further, it shows the manager using Zendesk to check on the quality of the support. Finally, the customers with the feedback option to rate their interaction with the support executive. All that accommodated in this 90 second explainer video.

The ease with which this 90 seconds explainer video pinpoints the features of Zendesk, makes it stand out. More importantly, this format is best for B2B and SaaS-based companies.

https://youtu.be/WlDXW94E3Sc

Ahrefs

The dream of the small businesses is to be listed among the top pages of the Google search results. Ahrefs does the work for you. Consequently, the video shared below tells you how.

Unlike the above 90 second explainer video, this video starts out by defining the ways you can outrank your competitor on Google. The reasons you aren’t being able to top the list. Ahrefs stands out for the simplicity with which they have addressed the keywords, backlinks to boost your webpage and the simple SEO mistakes in this video.

This animated explainer video highlights the things to be worked on. As a result, it can be used by B2B and SaaS companies.

https://www.youtube.com/watch?v=krzF3YhmSMw&feature=youtu.be

Atoka

Atoka is a search platform that provides you with a reliable yet unique database of British and Italian companies. The service aims to connect people in search of local businesses. Here is the explainer video devised by Studiotale for Atoka.

The video starts out by narrating the need for reliable data. While the rest of the video is focused on the solution provided by Atoka. The problem solution approach makes this video connect to the target audience. The illustrations in the video precisely explaining the company offering. Further, this format can be used by B2B and B2C companies for marketing purposes.

https://vimeo.com/278272641

Spigit

Spigit launched this 90 second explainer video to narrating their expertise in crowdsourcing. The video plays out a scenario i.e. a firm looking at crowdsourcing great ideas. Above all, points at the need to irradicate herd behavior. In short, herd behavior can be classified as the partial behavior of the people towards their boss or popular opinion. Further, you do not want some of the best ideas being buried due to this behavior.

Spigit uses whiteboard animation in this 90 second explainer video to describe their sophisticated algorithm to fight the herd behavior. In other words, they do not let any ideas go unreviewed by reaching out to the larger audience at Reddit or Yelp.

The video uses an informative tone. Besides, the whiteboard animation used clearly states the Spigit services in 90 seconds. While making this style ideal for SaaS and B2B-based businesses.

https://youtu.be/IhgX7aAHWSs

Vibe-it

You cannot ignore customer feedback. Vibe-it is a service which helps you efficiently manage the customer feedback. Hence this 90 second explainer video starts out addressing the value of customer feedback. Finally ends with a strong CTA.

The tone of the video connects with the target audience i.e. investors looking for Enterprise feedback management. The illustrations define the reasons to opt Vibe-it. That is to say, this 90 second explainer video is suitable for B2B and SaaS-based businesses.

https://vimeo.com/152109966

Parse

This explainer video by Parse is focused on the developers. The developers who want to bring their idea to life. The terms used in the video are slightly technical. If you are struggling with your backend i.e. configuring servers, managing databases, writing APIs, storing videos, authenticating users, and building deployment processes, Parse is here to rescue.

Above all, in 90 seconds this video narrates the benefits of using Parse, from storing data in the cloud, handling user identification, keeping a check on the number of people using your app, and finally third party integrations.

The video has a technical element. In short, you can reach out to the niche audience of the developers. Further, this style can be incorporated by mobile apps, B2B and SaaS-based companies. The illustrations further simplify the company offer.

https://youtu.be/89xIe8FbR2g

Headspace

This explainer video directs its attention on guided meditation. The humor inducing characters certainly create curiosity. Hence, subtly pushing the audience to subscribe. Above all, the 90 second explainer video does cater to almost everyone.

Considering meditation isn’t a mainstream topic, humor does make you connect with the topic. Further, provide details on how headspace can bring comfort to your life. As a result, Mobile apps and B2C companies use this format of video explanation.

https://youtu.be/CS76mK58urI

Amyco

Amyco is all set to provide necessary medical information in an emergency situation, stored in the bracelet. Most importantly, you can access this information on your phone.

Amyco has smartly used this 90 second explainer video to provide detailed information; from how to store the data to different ways to access it. The animated explainer successfully communicates the different scenarios where Amyco can come in handy.

More importantly, Amyco is able to narrate their story in simple language. Further, this approach can be used by Mobile Apps, B2C, and SaaS-based companies.

https://youtu.be/JdohIgDPD54

Dollar Shave Club

How does spending dollar a month on razor sound? You might be wondering about the savings. This explainer video quickly wraps up the benefits of using Dollar Shave Club in 90 seconds.

Besides, cutting down the unwanted cost. Furthermore, this hilarious video starts out with a guy in the frame listing the reasons to select Dollar Shave Club. Humor definitely makes this 90 second explainer video stand out. Similarly, B2C firms can use this video style.

https://youtu.be/ZUG9qYTJMsI

Mint.com

Keeping track of financial life can be tough. As a result, Mint is here to manage your money. The clarity this 90 second video provides is overwhelming. Once you provide all the required details, you will find all your financials in one place. Further, the explainer video presents with valuable suggestions to increase your savings.

Besides, this explainer video promises to uncomplicate your financial management. As you might be aware, managing finance can be termed among the greatest human problems. Therefore, this explainer video hits the right chord in 90 seconds.

The video uses a formal problem-solution approach. Certainly, this style can be used by B2B and SaaS-based companies.

https://vimeo.com/22764410

Spotify Montage

Unlike the earlier 90 second explainer videos, this example does not have any voice over or instructions. Although, it has a music track playing in the background, while the graphics onscreen keep shuffling.

The video style does make sense, as Spotify is a digital music service, giving access to millions of songs. Hence, playing music with a few of the legendary musicians onscreen is the best way to publicize.

Similarly, they also highlight in writing, the new features of Spotify, including the 30 customized tunes for every customer. B2C firms prefer this format of video explanation.

https://vimeo.com/207359607

Adobe CMO

One stop information portal for the CMO’s. This explainer video specifically addresses the Cheif Marketing Officers by promising the content customized to their needs. The 90 seconds are well utilized by Adobe’s CMO to state the features.

Consequently, the video has a smooth flow and the professional look. Therefore, this video style should be commonly used by B2B firms.

https://youtu.be/RaXUljzEhGo

To Wrap Up

The list provides you in-depth knowledge on the different styles available. Certainly, 90 second explainer videos are considered ideal to outline the services to the customer. With the degrading attention span of human species, it is best to keep your video clear and concise. We wish to see you use this feature to advantage. Consequently, you can always reach out to us for any explainer video requirement.

Vijeth VS I like to write and read. In other words, I like to read what I write.