PR and reputation blog written by Jonathan Welsh, an award-winning PR expert based in Manchester and working nationally and internationally. Former MP's assistant, senior director at a global PR firm, and married father of two.

Friday, 3 August 2012

This article in Time magazine is well worth a read as it sheds light on the international PR campaigns being waged by nations around the Olympic Park in London to drive tourism and business tourism.

Indeed, Switzerland is just one example of how elite sporting events are seen as perfect PR opportunities for countries as it allows them to take diplomatic risks knowing their home nations might be more forgiving than usual if they are spotted sharing the view with a non-ally nation.