Unsolicited Advice for BP

According to Marketing Magazine, BP has received some unsolicited advice from Shell, which, through the Chairman of Shell Brand International, told delegates at the Brand Finance Forum conference that BP marketers were guilty of misleading consumers BP's "Beyond Petroleum" commercials. Chairman Bruno Motta said: “For the last few years [BP] has repositioned in an interesting way. We should look into the DNA of the company and project an essence or truth — say what you are, even if it’s not as appealing.”