IN SUMMARY: According to Samuel Odhiambo, Head of Consumer Electronics, Samsung Electronics East Africa, the latest QLED TV is most definitely their most innovative yet. “The 2018 line up is not only sophisticated for the modern day consumer, but also minds the aesthetics of their space.

Samsung Electronics Limited on Monday announced the launch of its 2018 QLED TVs in Kenya ushering a new era of intelligent display. The QLED 2018 line-up was first launched in New York, in March this year. The company took the wraps off its 2018 line-up of higher-end QLED TVs, providing more details on new features and specific models.

The biggest news for video quality fans is the confirmation that the highest-end models will get full-array local dimming (FALD) backlights, which could help them better compete against OLED, the incumbent picture quality champ. The electronics company’s new line-up features great innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.