We are based in
Canada, and we have customers throughout Canada, the USA, UK, New Zealand,
Australia and elsewhere in the world. We specialize in sleepwear and play wear
for infants, babies and kids (up to age 12) made from 100% pure New Zealand
Merino wool (all made in New Zealand.)

We love Merino wool
because it is:

Naturally flame resistant.

Incredibly soft (many people think wool is itchy, but they haven’t
felt Merino wool yet. Some people have even told us that despite their children’s
wool allergies they have no problem with Merino.)

A moisture-wicking material, so it has a temperature-regulating
effect.

All that makes it the most comfortable and
healthy clothing and sleep-wear we can think of. So when back in 2011 some of our friends were
looking for healthy alternatives for their kids’ fleecy (chemically-treated)
PJs, we realised that we knew the answer. Since Merino wasn’t readily available
in Canada in baby and children’s sizes at the time, we decided to launch Simply Merino.

Our goal is to make healthy, comfortable clothes for babies and kids and bring them direct to our customers for the most reasonable price we can (we invite
you to compare our prices with our competitors.)

We think babies and kids sleep better and
play more comfortably and healthily in 100% Merino wool, and happy, healthy kids make for happy, healthy parents.

Read moreabout Merino wool, or browse our online store using the product
categories to the left of this page. And please feel free to let us know if you
have any questions.