As Trek’s ‘Ambassador of Awesome’ the 43-year-old is responsible for ‘a variety of diverse objectives including crushing the field on the daily lunch ride, yelling motivational catch phrases at staff members, and increasing worker productivity’.

The company also announced the German has won the race to become starting pitcher in the softball team, despite never touching a softball, and has become the interim VP of corporate geocaching, one of Voigt’s favourite hobbies.

“We expect to see our average employee’s productivity to increase by somewhere between 500-600% when Jens is around,” said Trek VP Joe Vadeboncoeur. “Provided they complete their geocaching tasks in a timely manner. Maybe I’m being a little conservative, but we don’t want to heap unreasonable expectations on too early.”

When he’s not inspiring the Trek employees, Voigt will be working towards becoming a coach with an eye on a taking his place in a team car as a directeur sportif in future, joking with Cycling Weekly recently that he would send all of his riders on the attack in each race.