Canada Looks to Crack Down on Junk Food Marketing to Children

“The Canadian government has just closed its online public consultations on the plan to ban unhealthy food advertising aimed at children. A coalition of 12 non-governmental organizations will keep up the pressure for it to restrict the commercial marketing of food and beverages to those under 16 years old.”

Highlights:

* “Currently, 90 per cent of advertisements of food and beverages directed to children are for unhealthy products,” says Dr. Jan Hux, chief science officer at Diabetes Canada, a member of the coalition. Banning them, she says, has proven effects.”

* “Hux notes that the province of Quebec banned such advertising to children under 13 in 1980. A recent study suggests the consumption of fast food by children and youth there was 13 per cent lower than that of comparable children in the province of Ontario.”

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