Jumia wins award, supports Nigerian fashion

The ‘E-commerce Website of the Year’ award went to Jumia at the Beacon of ICT awards organised by Nigeria Communications Week media. Jumia took home the award for the biggest and best e-commerce website in Nigeria. The online shopping mall won the award based on its efforts in helping to grow the e-commerce market in Nigeria since its launch. The firm beat other online platforms like Konga and OLX to clinch the award. The award was presented to the trio of Co-CEO Jumia Nigeria, Nicola Martin; Head of Marketing Jumia Nigeria, Jonathan Doerr; and Public Relations Manager, Olamide Amosu.

“We are excited that our efforts are continuing to pay off with the acceptance of our brand and retail e-commerce in Nigeria. The only way to stay number one is by satisfying customers and expanding our reach. We would like to thank all our customers and all those who believe in us. Hopefully next year we will take home this same award and more,” Mr. Martin said.

Speaking on the award, Mr. Chike Onwuegbuchi, Deputy Editor-in-Chief, Nigeria Communications Week newspaper, said “the online retailer has endeared itself to Nigerian’s, hence it has become a household name.” He noted that Jumia maintained a leading position during the keenly contested voting period. He praised the ingenuity of the online retailer, especially in the promotion of e-commerce and e-payment in the country, while recruiting many young Nigerians to drive the site.

The award brought together different players in the Information and Communications Technology (ICT) sector. The e-commerce space in Nigeria has grown with a lot of players

Perhaps, in appreciation of the award, Jumia has decided to promote Nigerian fashion by partnering African Fashion Week to announce the best emerging Nigerian designer. With over 20,000 fashion items in its store, the online retailer recently expanded its reach, promoting more Nigerian fashion.

Jumia, according to its owners, is said to be the one-stop-shop for fashion in Nigeria, which gives as much visibility as possible to Nigerian designers to showcase their products online and reach their target audience all over the country and beyond. With this latest partnership with African Fashion Week, Jumia Nigeria allows both parties to engage more fashion followers across the continent and discover new talents in the industry.

Prior to the launch in Nigeria, African Fashion Week has already planned successful events in the UK and other European countries. This year’s edition is powered by Jumia Nigeria and will be hosting some of the upcoming fashion designers in the country and they will be showcasing their collections. Some of the designers are House of Marie, Jedidah, Long Feet Boutique and many more.

These designers are empowered by Jumia with the opening of a proudly Nigerian store called ‘By-Naija’. Co-CEO Jumia Nigeria, Jeremy Doutte stated, “We are always proud to promote Nigerian Fashion, and following the success of our ‘By-Naija’ online store, we are looking forward to encouraging more creativity in Nigeria with the upcoming African Fashion Week partnership in Nigeria’

The designers were hosted to a one-day workshop where Jumia educating them on entrepreneurship and how to reach their target audience with online retailers as a sales/marketing option for their brand.

In her words, founder of African Fashion Week Nigeria, Ronke Ademiluyi said, ‘We are really excited to have Jumia as a sponsor/partner of AFWN, and we believe that it is the perfect platform that will act as a retail network and distribution channel for our designers, a platform that will assist in making designers labels readily available to consumers.

Ticket sales for the upcoming African Fashion Week Nigeria will be available on Jumia.com.ng with delivery options all over Nigeria. Fashion fans can also win free tickets to the fashion week by participating in the conversation on Jumia’s facebook and twitter during the period before the event. To round up the Fashion Week, Jumia will be announcing the next biggest fashion brands to emerge out of Nigeria.

Also, Jumia’s Mid-month Madness Sales, great deals and amazing experiences are available this month, according to the firm’s Public Relations Manager, Olamide Amosu. The theme for the Mid-month deal is ‘Shop Till You Drop’. It ensures that shoppers get great deals as they compete to become the fastest while clicking those buttons.

With thousands of products on Jumia website, the Mid-month offer will be highlighting deals from various categories that offer the cheapest. Managing Director of Marketing at Jumia Nigeria, Jonathan Doerr stated: “This is an opportunity for every customer to scout for their wish list with the jumia Mid-month Madness.”

He added that shoppers can be sure of getting discount on 100s of products at this time on Jumia. Jonathan said: “You can expect to get your deals on favourite clothing brands, 80 per cent off home appliance or even 90 per cent off gadgets all at an unbelievable price, only when you shop from the Jumia Mid-month Madness store here,” he said.