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Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t

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Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still keeping their ads under wraps, we know a growing group of

The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer

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Microsoft generally rolls out new features in its Insider builds for testers before they are released to the public. Yesterday’s build 17101 includes a feature that may be particularly intriguing for power users and professionals: an ‘Ultimate Perform

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Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…

Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?

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Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

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If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.

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December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w

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A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

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In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"

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Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate

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When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w

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In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

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PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

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() Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha

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Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.

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Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection.

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Sorrell is immensely proud of his company, and rightly so. He is also extraordinarily sensitive as to how people are treated by colleagues. I have no doubt that he will do the right thing and fire Martinez.

Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore.

If you want to drive sustainable traffic to your blog and increase your audience, then you need to get people interested in your content. Because, sadly, great content that no one reads sends a negative signal to both search engines and to people.

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If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do

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According to Michael Farmer, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.” So how did this happen? How did America’s darling Mad Men go from rolling in it to barely

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Turkey hotlines, marshmallow sales, and other tales of the (Thanksgiving) tape. There’s no question that Americans’ eating habits are changing. But when it comes to Thanksgiving, consumers are still rooted in tradition.

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.

These are great and EXACTLY the type of creative thing that makes me love advertising.

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Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

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Mad Men ended with an iconic 1971 Coca-Cola commercial, “I’d Like to Buy the World a Coke.” On the show, it was Don Draper who presumably masterminded the zeitgeist-capturing advertisement. In real life, however, the credit goes to Bill Backer, a former McCann Erickson creative director who thought up the commercial’s concept while sitting in an airport during a flight delay.

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Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme antagonist as it swallows up the fictional subsidiary Sterl

This is awesome. A real life ad agency is boosting it's exposure because of a social media campaign that is the result of it being part of a fictional show about the 1960s!

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It’s not every day that someone makes an amazing show about marketing. That’s why it’s a little bittersweet for Adobe to see Mad Men come to an end. To celebrate the final season of a show that’s touched us and marketers around the world, each Thursday Adobe will be releasing a retro style Adobe Marketing Cloud ad with #AdThrowback. We hope that other brands will join us. Thank you Don, Peggy and everyone else. We’re sorry we never got a chance to do your analytics.

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Sunday night's episode of Mad Men featured a botched advertising pitch for Peter Pan's Tinkerbell cookies, a campaign that involved kids writing Dear John letters to rival cookie companies — and eventually results in Johnny Mathis’s firing. It was an ancillary plotline, but over the years, ad campaigns have fueled both the central and background drama on the show. The man behind them, Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch