How A Leading Furniture CompanyEncouraged Customers To Spend More.

CHALLENGE

EARNING STORE CREDITS WASN’T WORKING

A premium furniture company was looking for a promotion – they wanted to increase the value of their in-store purchases. And the strategy they’d been relying on in the past wasn’t working.

Their previous promotion had been this: customers who spent over $500 were give extra credit to fund further in-store purchases. This was offered as a gift at the end of the sale. But it wasn’t an effective tool – it didn’t boost sales because their customers left already having purchased all that they wanted or needed. They didn’t have a need to return, even if they had credit.

It was clear – they needed an offer that incentivises customers to spend more the first time around, because they couldn’t rely on a round two.

SOLUTION

GIFT CARD

Customers were offered a branded eftpos gift card.

STRONGER
BRAND RECALL

They received a branded wallet with their card.

THE RIGHT INCENTIVE

The eftpos gift card was greater incentive to spend more compared to in-store credit.

INCREASED SALES

Before they finalised their purchase, shoppers were offered a gift card; if they spent above the $500 target, they qualified.

Rather than the typical 10-15%, these eftpos gift cards entitled them to funds 20% of the qualifying purchase. These eftpos gift cards served as a warm reminder of the company – fully branded with the client’s logo and gifted in a fully-branded presentation wallet. Not only was it the incentive their customers were looking for, it served as a brand-advocate with pride of place in the customers’ own wallets. As both a tool to increase transaction value and to increase brand favourability, it was a winner.

ABOUT THE AUTHOR

Andy Burnip

Company Director Andy Burnip has been shaping customer retention & loyalty strategies for tier 1 & 2 companies for over 20 years. If he's not launching new campaigns, you'll probably find him out launching his boat.

LEARN FROM WHAT WE TRY AND TEST >>

The team at Rewards Come True has been running behaviour marketing programs for over 20 years. We’re Australia’s original provider of customised eftpos and Visa gift cards, offering the most flexible design options on the market.