A spokesman said Right to Rise spent "four figures" on the mailers "to target a select universe in Iowa and New Hampshire with an innovative way to get eyes on Jeb's story."

"We're pleased it got people talking," the spokesman said.

Talking for sure. When CBS News Digital Political Journalist Jacqueline Alemany tweeted about the new mailers, the responses questioned whether Bush could truly be a fiscal conservative if the super PAC backing him was willing to purchase something that seemed so extravagant

Still, the group definitely has money to burn. As of June 30, the last time the group had to file a financial disclosure with the Federal Election Commission, it had more than $97 million cash on hand.