The firm may have a steady business helping marketers collect and maximize data for getting us to spend our hard-earned cash, but we think its employees may have been a little distracted lately. Instead of working like crazy in the pre-holiday time crunch, they’ve come up with a hilarious parody video that transforms Ylvis’s “The Fox (What Does The Fox Say?)” into their very own musical question: “What Does the Data Say?”

Brushing aside the question of whether employees should be allowed to make parody videos of parody videos on company time, this video makes a surprisingly professional musical case for using big data to target customers and increase sales:

Will we ever know?
When you want to buy?
What do you say?
You’re my targeted one
Hiding in the world
What is the sign?

And then the video breaks out into a surprise. Hint: it’s a stylish one.