Luxury Fitness Wear Becomes Part of Workout Clothes for Women

How can luxury be part of the athletic wear market? How can cute workout clothes be fashionable and yet be a part of a woman's everyday all-day wardrobe? Simply (but not so simple) add fashion and quality from the fashion runway to fitness clothes for women.

Here at the Juetta West brand, we have a passion for fashion while being fitness fanatics. Years ago I asked myself why the fashion runway was missing from fitness wear. Where are the cute workout clothes for women that have design elements such as asymmetry, color blocking, silhouetting, contour seaming and catwalk quality trims and zippers? There is a void in the marketplace of fitness clothing for women I decided. The Juetta West brand is filling that void by providing high quality, fashion inspired high performance fitness apparel that functions in the studio but can also be worn as stand alone fashion, lounge wear, work wear or travel wear. This versatility has been missing from activewear.

The Juetta West brand originated from the premise that cute workout clothes shouldn’t scream "I just came from the gym" but instead should be both fashionable and versatile enough to transition from workout to "every wear" effortlessly. I like to say from AM to PM or from board room to lockerroom.

The Juetta West brand started as Turn It On Fitness in 2012. We introduced designer crossover fitness wear for "every wear" in 2013. At that time we only sold activewear. I mixed our technical fashions with my own wardrobe creating the Crossover Concept. Crossover saves time and money by mixing your closet with my styles. My styles act like a foundation upon which you add your style and voila, you've joined my world of versatile Crossover fashions. This foundation offers cute workout clothes including fashionable workout tops, refined and stylish jackets, functional and fashionable shorts, as well as classically designed pants and skirts that will help you stand out from the crowd, whether you're in the gym or at your favorite bistro. In my retail stores, the complete line of technical fashions on this website is complemented with our designer ready to wear fashions, jewelry, scarves, belts authentic skin purses, totes, furs and jewelry. If you're in the Naples, Florida or the Petoskey, Michigan area, come by our retail stores to see all our fitness fashion as well as fashionable knits, scarves, jewelry, and accessories. Experience us in person and find out why Celebrity Trainer Anna Kaiser (personal trainer of Shakira, Kelly Ripa, Sophia Vergara and Sarah Jessica Parker) loves the fit, function and style of the Juetta West brand, and why thousands of our customers keep coming back for more.

Retail: 1209 Third Street South #5, Naples Florida (Winter)
Northern Michigan (Summer)
Call us at 937-830-2230 for any inquiries.

Join Juetta West™ in our Girl Talk blog for fitness, fashion, nutrition, and inspirational tips as well as our gallery and videos where Juetta will release the power that resonates from within.

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Turn It On® produces women’s fitness fashion that looks as striking on the street as in the studio. Our fitness fashion is designed to mix with your closet to create crossover fashion providing convenience, time savings and value to your busy life. It is our mission to provide women with an alternative to traditional fitness wear and that looks fashionable no matter where it is worn. Fitness, Fashion and Style is the foundation of Turn It On.