Modelina Aiming To be Supermodels' Hub; Polaris Investing $5 Million

April 10, 2008 / 2:03 AM
/ PaidContent.org

This story was written by Rafat Ali. A still-stealth site aiming to become an information and community hub for supermodels, called Modelina, has received about $5 million in funding from Polaris Venture Partners, we have learned. Polaris managing partner Jon Flint confirmed the investment in Modelina, but refused further comment.

Founded by " title="Desiree Gruber">Desiree Gruber, founder of PR-management firm Full Picture, LLC, and executive producer of Project Runway, the Los Angeles-based site also involves current Victoria Secret models Alessandra Ambrosia and Adriana Lima, among others. Project Runway's supermodel host Heidi Klum is also a Full Picture client and could be involved in this, though we don't have confirmation.