Exactly this. Years ago/. said "we really like you, so you can turn ads off". Well, I really like/., so I said to myself, said I, "I don't mind a few ads. Once in a blue moon I'll actually click on something interesting. I don't mind/. making some bucks."

Perhaps that's one reason other spacecraft use names that are very specific. I always wondered why they would, say, command the pilot to "disengage the IVVIM (Intra-Vehicular Visual Illumination Mode)" instead of telling them to "turn the light out". If the unlock switch had some god-awful name describing exactly what it did, then maybe the pilot wouldn't have thought "let's unlock this now so we'll be ready".