Efes Pilsen is the leading player within Turkish beer. The company aims to increase its value share of beer over the forecast period through investing in increasing its distribution, particularly through the on-trade channel, in both large and small cities in the country. The company also aims to launch new and sophisticated products and invest in improvements to the content and packaging of its existing brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the markets major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

On 1 January 2015, Suntory Liquors Ltd changed its name to Suntory Spirits Ltd, spinning off its beer business following the acquisition of Beam Inc in May 2014. The company is now listed as Beam Suntory Inc, which is a subsidiary of Suntory Holdings...

$ 150.00

Yamaya Corp is the leading alcoholic drinks specialist retailer in Japan. The company started off as a discount retailer of alcoholic drinks with one small store in Miyagi prefecture. The company focuses on offering consumers a good price/quality rat...

$ 150.00

Sapporo Breweries Ltd celebrated its 140th anniversary in 2016 and, during the year, the company continued to pursue the further strengthening of its brewing business. Nevertheless, parent company Sapporo Group failed to meet its primary aim of gener...

$ 150.00

Kirin Brewery Ltd aims to increase its sales over the forecast period, primarily by reinforcing its core brands such as the mid-priced lager brand Kirin Ichiban Shibori and by strengthening its craft beer portfolio. In addition to beer, the company i...

$ 150.00

Over the forecast period, Asahi Breweries Ltd aims to increase its sales by strengthening its beer business through the offer of new value-added products. In addition, the company seeks to expand its alcoholic drinks portfolio through the addition of...

$ 150.00

Static volume growth was recorded in alcoholic drinks in Japan in 2016 as beer, spirits and wine all recorded negative sales growth. Beer shipments fell to another record low during the first half of 2017, a trend which can be attributed mainly to pr...

$ 2,100.00

Companies involved in alcoholic drinks need different strategies in the different categories they are involved in, especially the big three: beer, wine and spirits. At the same time, there are universal themes across the market, notably premiumisatio...

$ 1,325.00

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