How we swept the board for Clean Sweep

SEO, PPC, Content, Social & Web

From six cleaning machines back in 2007, Clean Sweep UK are proud to have become one of the country’s leading commercial cleaning equipment providers. Whether it’s a hand-held steam cleaner or a municipal mini road sweeper, Clean Sweep UK have seen exceptional growth over the last few years by offering a full range of industrial cleaning equipment to professional cleaning contractors, warehouses, local authorities and even some of the UK’s largest companies.

As a result, Clean Sweep UK have managed to build a tremendous reputation across the commercial cleaning landscape for efficient, responsive and high-performance cleaning machine hire that has even lead to a partnership with industry giant, Kärcher.

Results

66% increase

We improved the overall conversion rate from paid search adverts by 66% in 2015 compared to 2014.

24% increase

We improved the overall click through rate (CTR) from paid search adverts by 24% in 2015 compared to 2014.

21% increase

We increased overall social media traffic to the Clean Sweep UK website by 21% in 2015 compared to 2014.

The challenge

Warmed by the ambition of Managing Director, Steve Dennis, we immediately understood that providing Clean Sweep UK with increased online visibility that promotes their range of cleaning machines, as well as their reputation to a national audience would be a crucial factor to the success of our journey together.

Above all, and with such a competitive marketplace in front of us, establishing a brand that is professional, knowledgeable and trustworthy would also prove to be an important aspect of generating leads and enquiries.

The solution

By taking into account the target audience of Clean Sweep UK, as well as their overall business objectives, we designed and developed a website that was informative, easy to navigate and generated high-quality leads.

To help ensure the reputation and knowledge of the brand, we implemented a comprehensive content marketing strategy that engaged and conversed with Clean Sweep UK’s audience.