Topics: What’s the status now? what are the lessons learned so far? how to/what not to do? Less preaching more doing.

We have presentations from Robert Pratten (CEO Transmedia Storyteller) about the richness of transmedia; Montecarlo (Quimica Visual) focusing on the role of transmedia in understanding our own society, and Michael Gubbins who asks himself questions around these new developments. We will also share the outcome of a closed panel earlier that day on the set up of TEN (Transmedia Europe Network).

Of course there will also be the opportunity for sharing knowledge and ideas. Last but not least we will present two European initiatives: mediaZoo transmedia hub and iDROPS, each with their own specific competences.