Eco-empathy

Smart's big laugh at huge cars.

When you’re known for building one of the world’s smallest city cars, it makes sense to also want to build the world’s largest, right? Of course it doesn’t, wise guys, but there’s no harm at poking fun at the idea. This fake ad from Smart is rather crafty on its own, but the “prank” video (below) earns full marks for that moment when the bewildered consumers are handed a Goliath-sized steering wheel.