Animating artificial intelligence at Build 2019

Last week, Satya Nadella kicked off Build 2019, Microsoft’s annual conference for the developer community, by announcing a brand-worthy array of new technologies and a renewed commitment to end-user privacy. The event aspired to empower all developers—from experienced computer scientists to novices just beginning to dip their feet into the waters of tech.

The message? Artificial intelligence isn’t coming. It’s here.

Just ahead of Build, Microsoft released a slew of new tools and capabilities in Azure AI for developers and data scientists, including Ink Recognizer, which lets developers embed digital handwriting recognition and a conversation transcription capability that transcribes conversations in real time. In his keynote address, Eric Boyd, corporate vice president of Azure AI, foreshadowed the importance of these innovations and talked though real-world use cases like Microsoft’s collaboration with The Metropolitan Museum of Art.

2A’s human intelligence team was thrilled to pitch in and design Eric’s keynote presentation. Our designers, storytellers, and consultants built a series of graphics, animations, and icons that brought the compelling story of Azure AI—cognitive services, bot development, machine learning and more—to life. Then we worked with the team to integrate paid social and booth collateral into their event.

At 2A, we are inspired by Microsoft AI’s mission to create what comes next. And we were thrilled to hear feedback that the keynote successfully landed with an audience of over 6,000 people at Build 2019!

Need some help crafting a meaningful story for your next event? 2A is here to help!