80 Percent of U.S. Users Viewed Online Video in April

In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country’s online population, according to data from comScore.

The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.

Top U.S. Online Video Properties by Video Ads Viewed April 2011

Property

Video Ads April (000)

Frequency (Ads per Viewer)

Reach of U.S. Population(%)

Total Internet : Total Audience

3,839,196

30.3

42

Hulu

1,139,053

45

8.4

Tremor Media Video Network

603,230

10.2

19.6

ADAP.TV

600,512

11.1

18

BrightRoll Video Network

459,777

6.9

22

Viacom Digital

303,243

13.4

7.5

SpotXchange Video Ad Network

258,429

8.4

10.2

Microsoft Sites

238,031

9.1

8.6

Undertone

218,903

9

8

CBS Interactive

214,550

10.5

6.8

Crosspoint Media

173,557

7.5

7.6

Source: comScore Video Metrix

Top U.S. Online Video Content Properties by Unique Viewers April 2011

Property

Unique Viewers April (000)

Minutes per Viewer

Total Internet : Total Audience

172,064

896.9

Google Sites

142,720

286.1

VEVO

55,151

99.2

Yahoo Sites

53,197

37.5

Facebook.com

46,695

19.6

Microsoft Sites

46,547

40.8

Viacom Digital

42,590

80.4

AOL, Inc.

40,112

42.3

NBC Universal

38,710

13.6

Turner Digital

29,454

33

Hulu

26,193

206

Source: comScore Video Metrix

Related reading

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.