Emu News: Top 4 Brochure Mistakes to avoid

A lot of our clients have brochures of their product ranges available, and have spent a lot of time and money making sure that they look smart and nicely represent their products. However, we have also seen several common mistakes – and they are the theme of this month’s newsletter.

Mistake One: Adding brochure as an attachment to an email campaign

Imagine a brochure which is 2mb in size. If you want to send that brochure to 1000 people, you will send 2 Terabytes of data! This will make sending very slow and make you very unpopular with whoever runs your email server.
Upload the brochure to your website, and put a link into the email campaign. Aside from dramatically speeding up the sending process, you can track who clicked the link to download your brochure.

Mistake Two: Giving it away for Free

You need to make your site as easy as possible for your visitors to get what they want, but if your brochure is a simple download you’re giving away valuable leads. Make the customer give you their name and contact details to get your brochure. Using web forms allows you to automatically collect customer details turning “downloaders” into LEADS.

Mistake Three: Forgetting Follow up

How many people download brochures from your site? And what percentage are followed up? By using web forms to collect customer details, you also open up the possibility for the customer to be automatically drip-fed follow-up emails using workflow inside Tall Emu CRM.

Mistake Four: Too much information

A lot of our clients have large brochures with thousands of products – but people are time poor and demand relevancy to their needs or they go elsewhere. Using webforms and mail merge, Tall Emu CRM makes it possible to send specialist brochures for particular product ranges on-demand. There are two benefits to this technique are; One, it tells you what people are interested in and two, you’ll increase peoples engagement and response rates by getting them to the information that they are interested in (and not annoy them in the process).

I have worked with the Tall Emu system for over four years in two different businesses…the team and software have been outstanding.

Ash Collins, Director, Tuff Stuff Australia

Tall Emu have always produced everything they said they would and the results have certainly exceeded our expectations.

Adam Pope, Managing Director, Fabulous Catering

Tall Emu offers unparalleled customization at its price point.

David White, Director, Digital Kiwi Ltd

Tall Emu CRM has a very intuitive interface and it’s easy to use. It has been very reliable in the three years I have been using it, and it is very customisable.

Samantha Peters, Sales and Marketing Manager, Pastabilities

We absolutely love our new website! Not only does it look beautiful, but it also is technically superior and incredibly functional, as it interfaces with our Tall Emu CRM.

Linda Cooper, Firstfolio

Tall Emu have a wide range of experience in the development of business systems which has proved very valuable to Firstfolio in enhancing our business automation and online systems. We would highly recommend them.

Scot Finnie, Editor in Chief, Computerworld

What’s especially impressive about the talk and actions emanating from Australia-based Tall Emu is a strong corporate culture that values communication, honesty, a willingness to talk openly about problems, a responsive attitude, open-mindedness, and respect.

Brett Etchells, Business Development Manager, Premier Group

It is important we get high quality systems to keep up with the rapid growth and demands of today’s business needs. Tall Emu consistently delivers on this with its very flexible, powerful, adaptable capacity.

Sharon Austin, General Manager, Peer Support Australia

Yes, I would definitely recommend Tall Emu CRM. They are honest, reliable, hardworking, do what they say. It is great being able to deal with the Principals rather than staff who keep changing. We want them to be in business for a long time.

Rachel Pirie, Group Director of International Sales & Marketing, Staywell Group

Tall Emu developed a superior reporting solution that exceeded our company’s objectives and expectations. Their expert guidance through the project was invaluable.