I’m all about fun, unique ways to announce the birth of a baby. Now, Target is introducing the *ultimate* baby announcement – The Big Baby Billboard.

What is the Big Baby Billboard?

Well, it’s an interactive, online experience where new parents can share their birth announcement with the world. The billboard is a larger-than-life live board in LA. There’s also a digital billboard in Times Square – which gives parents the opportunity to see their baby’s name up in lights!

How does it work?

First, head to Facebook.com/TargetBaby. (Make sure you “like” them!) Then, create your announcement by clicking on the “Share the News” tab (at no charge!!), and enter your new baby’s name, birth date, and birth weight. Parents will then receive a keepsake announcement that they can share on Facebook, Twitter, and other places online. Plus, parents will then get the opportunity to submit their announcement to be featured on the live LA billboard and the NYC digital boards.

This has to be the most fun, and truly most unique birth announcement I have ever seen! If you’ve recently had a baby, or are expecting one soon, head on over to Facebook.com/TargetBaby to create your announcement and/or learn more about the Big Baby Billboard. I can’t wait to see Gage’s name up in lights!

Disclaimer: I was contacted by a member of Kaplow PR on behalf of TargetBaby and the Big Baby Billboard. I was in no way compensated for this post. Opinions expressed are 100% my own.