I find that if I don't chew gum I am either grinding my teeth or chewing the inside of my mouth. Oral fixation much? I've chewed gum from the beginning of going primal (January 2010) and it has not stopped me from losing weight and I'm pretty sensitive to sweets. But of course, monitor how you react to it. Is it Primal? No. I guess it is in my 10 %. It also really helped me when I quit smoking last year.