What we offer

Qualitative research

Up to 90 percent of decisions consumers make are driven by emotions. However, these emotions are not all that easy to understand: people often give obvious reasons and rationalisations for their own attitude and behaviour.

With our qualitative diagnostic methods, co-developed by our founders, and with our desire to have a real understanding of people, we go beyond what is apparent. In this way, we are able to reveal a person’s rational considerations as well as the often deeper emotional drivers. It is on this basis that we are able to develop your brand.

Your questions

What are the consumers’ fundamental needs and motivations I can tap into? What types of consumer can I appeal to? How must my brand present itself?

What new brands or propositions could I develop? What ideas does my target group have? How successful are my ideas and concepts among the target group?

What drives the satisfaction of my target groups? What contributes to the consumer’s satisfaction and what should I not be doing?

How well do my means of communication work (e.g. packaging, advertisements, commercials, logos, slogans and narratives)?

What channels are suitable for the purpose of marketing my brand? What added value do online channels, physical sales points, etc. provide?

Story tracking: how well does my brand do over time?

Our methods

Focus groups

In-depth interviews

Duo-interviews

Co-creation sessions and workshops

Immersion and anthropological research such as in-home interviews and on-site face-to-face interviews

Online qualitative research such as bulletin boards and diary research