We want to create a new world where there are no barriers for people with sight loss

We want to create a new world where there are no barriers for people with sight loss

Eliot Lyne, Interim RNIB CEO, shares a message about what our new identity means for us and the sight loss community.

After many months of research, testing and development it’s great to finally be able to share our new look with you. We have worked closely with our community to design a new brand identity that reflects who we are today.

Our fresh, simple, modern logo and colours is a big change from our previous designs. It’s a sign of how far we, and society, have come in the 150 years since we were founded. As we celebrate this milestone anniversary we take stock of all that we’ve achieved and reflect on how life has improved for blind and partially sighted people. The world has changed beyond recognition since 1868, but for blind and partially sighted people, the world hasn’t changed enough. Isolation, inequality and unemployment are still a fact of life for too many people with sight loss and it is unacceptable in the 21st century.

At RNIB we want to create a new world where there are no barriers for people with sight loss. A world where people are valued for the life they lead and not judged by their disabilities.

Through our new strategy, we will equip people to thrive. We’ll connect communities and influence decision makers so that together, we can make the world a fair place.

An important step in all of this is making sure people understand sight loss and what it means. That’s why we’re encouraging people to see the person, not the sight loss, in our new films and posters.

150 years ago, Sir Thomas Armitage had a vision to provide accessible literature to blind people. Today our vision is bigger and bolder and we still have a lot to do, but I think our founder would be proud of the organisation we’ve become.