I was speaking with a prospect the other day, and they were telling me how they needed more direction in marketing. While they had a small marketing staff, the team was composed of junior staffers and coordinators.

The problem they faced was though they had the need for a marketing director, they didn’t have the budget for a full-time employee.

That’s when I introduced to them the concept of a fractional marketing director. This is a leadership and strategy role that is a contract, not a full-time employee. They offer the expertise of a senior marketing leader with much less expense.