Using a customer journey approach, we spoke with patients and carers to understand the emotional and psychological support needed by people living with diabetes. We delivered insight on the different types of support desired, and when it should and should not be offered, to optimise engagement.

Insight was needed to support development of a new health innovation to support partnership development with global tech partners. Consumers needed to think creatively to imagine something they currently believed to be impossible.

Through exploring a potential change in service delivery, we identified consumers want much more. Insight has been shared with global leaders for consideration of a fundamental change that will completely disrupt the ticketing industry.

What would encourage cyclists to cycle more? We identified what support cyclists want to encourage them to cycle more frequently to help our client re-launch their product, ensuring it is fit for purpose.

Our client had an idea and approached us to explore whether it filled a genuine consumer need. We demonstrated that not only was there an opportunity for the initial idea, but also identified additional ideas to extend the commercial opportunity.