The thoughtful Monks have collected these travel email template examples from all over the industry and conducted an email design audit so that you know what others are doing and what you should or should not do.

1. Carnival

On the mark:

There is a pre-header text, which helps in increasing open rate.

‘Today’s Deals’, ‘Join the VIFP Club’, and ‘My Benefits’ are the sections that generate user interest.

It is visually appealing

The header text entices the subscriber to scroll through the entire email.

The GIF at the bottom captures the subscriber’s attention, prompting them to click through the email.

Wrapping Up

Now is the era of super personalization and for that you need to focus on customer context and needs in real time. Monks believe that while plain text emails are still effective, travel marketers should now dive into interactivity to make their travel email templates more creative and captivating. It is the time to amaze your subscribers with mailable microsites.

Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.