360°DIGITAL HEALTH

Healthcare is a most demanding environment in which to deliver digital solutions. Strong from its long experience in the domain, our structured and multi-disciplinary team can guide you through, from strategy and design, to multi-platform development, to approvals and delivery.

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CONTEXT Inhalators reduce the treatment burden for cystic fibrosis patients, but need to be used properly for sustained efficacy.

SOLUTION Motivate patients to master the inhalation technique through an interactive game for smartphone.

OVERVIEW Mobile application leveraging smartphone gyroscope, accelerometer and microphone to simulate the inhalator and track patient technique versus ideal usage technique. Users select an avatar and post their scores to national leaderboards, where they may also engage with their peers.

PROCESS Strategy and design in partnership with the brand team, bespoke development by 14eight. Concept and application tested with a pilot group (nurses and patients). Deployment of the final application through application stores, promoted to HCPs through field force.

CONTEXT Lack of visibility on Key Account processes and protocols hindering the successful commercialization of new molecules and indications worldwide.

SOLUTION A Global digital platform to enable Local field force personnel to conduct key account mapping in a structured and code compliant way.

OVERVIEW Interactive surveys on key strategic areas available for tablet and web, managed dynamically by project owners, connected to a secure reporting solution enabling data filtering, comparison and extraction for analysis by the cross-functional team.

PROCESS Platform design and rollout strategy in partnership with the cross-functional team. Development using 14eight core components. From kick-off to roll-out in fewer than four months, including deployment to client side infrastructure and all requisite supporting documentation.

OVERVIEW A secure HCP PSP web portal with a broad service offering, including an interface enabling HCPs to track patient progress for those fully managed by the PSP, and to report to the PSP owners for those they manage in their own clinic.

PROCESS Strategy and platform design handled for the brand team, bespoke development, approvals, connection to PSP database and deployment to client-side infrastructure all delivered by 14eight. Concept and platform tested with pilot group (specialists & field case workers) subsequently promoted to HCPs through field force.