Today sees the opening of the 65th edition of Mercedes-Benz Fashion Week with the participation of 43 designer

Today sees the opening of the 65th edition of Mercedes-Benz Fashion Week with the participation of 43 designers

A new edition of the big event in Spanish fashion, organised by IFEMA, will be held from today, Thursday 16, to Tuesday 21 February. Today, Thursday 16, the company Desigual will be holding an experiential event with free entry at its shop in Plaza de Callao, in the centre of Madrid, with which it will be introducing its Autumn/Winter 2017/18 collection to customers, and at 8 pm Roberto Verino will be presenting his seasonal collection, following the See Now, Buy Now trend, in a catwalk show at the Real Casa de Correos at the Puerta del Sol. From Friday 17 February to Tuesday 21 February, the runway shows will be taking place in Hall 14.1 at IFEMA.This year, the MBFWM fashion show, in addition to incorporating Charo Izquierdo as the new director, presents major innovations such as the participation, for the first time, of Custo Barcelona, ??Marcos Luengo and Menchén Thomas. In all, 42 large Spanish creators will take part in the shows, as well as an international designer, Blikvanger, from the Mercedes-Benz Tbilisi international fashion show

Madrid, 16 February 2017.- Today, Thursday 16 February, will see the kick-off of the 65th edition of Mercedes-Benz Fashion Week Madrid, organised by IFEMA, which will run until Tuesday 21 February, offering a full programme of runway shows and presentations.

On the morning of Thursday 16 February, the brand Desigual will be holding an experiential event at its shop in the Plaza de Callao, in the centre of Madrid, where it will be presenting its Autumn/Winter 2017/18 collection until 21 February to consumers and friends of the brand. Also on Thursday, at 8 pm, the designer Roberto Verino will be holding a runway show to present his collection for the season at Real Casa de Correos at the Puerta del Sol, a collection which follows the new “See now, Buy now” trend. From Friday 17 February until Tuesday 21 February, the runway shows will be taking place in Hall 14.1 at IFEMA-Feria de Madrid.

In its 65th edition, MBFWM offers important new features and additions (such as Custo Barcelona, Marcos Luengo and Menchén Tomás) aimed at strengthening its position as the leading Spanish design platform and its position as one of the key events in fashion worldwide. In addition to the 43 renowned designers and brands taking part in this edition, fifteen designers will be exhibiting their articles in the Samsung Ego showroom, at Cibelespacio, with direct sales to the public.

The schedule of runway shows for this edition at IFEMA will open on Thursday 17 at 11:00 am with Juan Vidal, who will be presenting his Fall-Winter 2017/18 collection at the Mercedes-Benz room. At this event, the runway shows from designers belonging to the Association of Spanish Fashion Designers (ACME) will take place on the first four days of the fashion show, alternating with those of other designers unaffiliated with the association, such as Alvarno, The 2nd Skin, Marcos Luengo, Jesús Lorenzo and Esther Noriega.