Hockey: How team values compare

By Roberto Rocha, THE GAZETTE

According to Forbes magazine, the Toronto Maple Leafs are the most valuable team in the NHL, topping all others at $521 million. Not surprisingly, the Leafs also boast the highest revenue and operating income in the league.

But how does their valuation compare to other measures, like the price of a game, match attendance, and overall fan value?

We plotted different team data in the interactive chart below for you to explore.

But first, some explanations:

The first three measures come from ESPN’s The Mag standings, which ranks teams on several criteria. The ones picked for this charts are:

Overall rank

Bang for buck — Wins during the past three years per revenues from fans, adjusted for league schedules.

Stadium experience —The quality of the arena and friendliness of the environment.

Other measures:

Attendance — The average for the 2011-12 season from HockeyDB.com. These numbers can be inexact and should be taken with a grain of salt.

Fan Cost Index — a basket of goods at arenas calculated by Team Marketing Report. It comprises four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs and two least-expensive, adult-size adjustable caps.

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