Session 4-Translation 2.0 : facing the challenges of the global era,

This paper explores the new horizons in the field of translation resulting from the technological breakthroughs and the influence of globalisation. The promotion and development of high-speed communication systems in the global village have also provoked a sharp increase in the amount of information exchanged on a daily basis and this requires streamlined translation workflows in order to meet the overwhelming demand for online contents in different languages. This new scenario does affect both, the academic field and the professional practice of translation, as more and more users are getting engaged in the so-called fan translation. The Web is a fast consumption communication tool that imposes certain rules and features that can influence the development of the translation industry in the next years.