Sina Weibo Expands to Singapore and Indonesia

Sina Weibo has expanded to both Singapore and Indonesia , appointing a new company called Trends Media to focus its expansion efforts. According to Trends Media sales and marketing director Jimmy Li, for Singapore, it aims to get more companies to sign up "blue V enterprise-verified" Weibo accounts, connect with more fans and set up a social store. Sina Weibo’s blue V enterprise-verified accounts are a bit like Facebook brand pages. They allow merchants in Singapore and Indonesia to tap into a new pool of Chinese-speaking and overseas Chinese users for Sina Weibo, something that other social media platforms have previously neglected. Sina hopes to serve as a platform for brands to expand into the China market. With these accounts, Sina aims to increase the number of Weibo followers and user community engagement. It also wants users to make cashless transactions with the co...