“Prior to deploying the application, clinical photos were stored in multiple devices using numerous manual processes,” Elise Hermes, chief nursing information officer for Nicklaus, said in a statement. “Quality, continuity, security and integration were our key drivers and intended outcomes. WinguMD is a single and seamless solution for clinical photos that answers the needs of our care teams.”

WinguMD’s BodyMapSnap app allows clinicians to take pictures and share them with one another on a social media-like platform. Images can be associated with particular patients either from the start or retroactively and, thanks to technology integration provided by DICOM, clinicians can also upload those images to the EHR and other data repositories.

Nicklaus plans to issue pre-loaded iPads with the software to new residents, as well as making it available to the current staff.

Why it matters

WinguMD cofounders Manabu Tokunaga and Dr. Oliver Aalami founded the company a few years ago when Aalami, a vascular surgeon, observed the need for a Slack-like collaboration tool that addressed the particular security and accuracy needs of doctors.

“Efficient and accurate care coordination requires a lot of visual elements, including tracking the wound healing process, or checking case planning worksheets to make appropriate pre-operative decisions as a team,” Tokunaga wrote in a recent blog post. “As those images accumulate, other clinical users have started to ask why not share some of these images and videos in their PACS/VNAs or EHRs. We’ve found that similar workflows were largely shared by pediatrics, orthopedics, sports medicine, dermatology, wound care, podiatry and even dentistry.”

Nicklaus is a high-profile early customer for the young startup. A well-known innovator, the health system was named number one on CHIME’s recently-released 2018 Most Wired Hospitals list. MobiHealthNews profiled Nicklaus at HIMSS Global Conference last year, when CIO Ed Martinez was showing off its deployment of patient-doctor communication tool HealthGrid.

What’s the trend

Mobile clinical communication tools like Voalte, Spok and Tigertext were some of the earliest successful mobile health companies, and continue to be a big business. But WinguMD, with its social setup and focus on images, is something a bit different.

It’s also comparable to Figure 1, a well-funded app often described as an “Instagram for doctors.” But while WinguMD is focused on facilitating image-sharing within a practice, Figure 1 is more about letting doctors share (de-identified) images with all other users of the app, potentially to crowdsource tricky diagnoses from doctors at other institutions.