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What Advertisers Need to Know About Thursday Night Football

Thursday night football is finally back! As you get ready to watch the game tonight, you’ll see more than just your favorite teams out on the field. Thursday night football is also an important opportunity for brands to reach their target audience. The mass audience that football draws in is important for businesses that are looking to reach a wide audience. In fact, NBC is expected to take in record ad revenue this season.

As an advertiser, what do you need to know about Thursday Night Football?

Television Advertising Can be Pricey – NBC is charging a record $700,000 for a 30-second spot on Sunday Night Football and $560,000 for a 30-second spot on Thursday Night Football. If you are looking to get your brand noticed during football season, an experienced media buying agency can help you find the best television ad rates and determine whether this is the best fit for your business needs.

Get Your Ad Noticed on the Right Network – Due to the television lineup this year, NBC is expected to generate an average commercial rating of 6.22 this football season, while CBS is expected to generate an average rating of 5.74. You will need to consider where the advertising dollars will work best for your business.

Don’t Forget to Get Social – Television advertising isn’t the only opportunity for brands. Many people will be on their phones during the game and during commercials, scrolling through social feeds and checking their fantasy football scores. Take advantage of digital opportunities to get your brand noticed. Twitter has given every NFL team its own emoji and official hashtag this year. They will also be live streaming the game! If you’re a local brand — root for your home Football team!

If you have any questions about how you can improve your media planning strategy this football season, give our media marketing experts a call. We are well versed in all aspects of marketing and hold no media bias! Visit our website to learn more about the services we offer or give us a call directly to speak with an expert today.