FEDMA

June 29, 2015

Understanding that access to personal data implies heavy responsibilities the date driven marketing industry is centred on the customer, and depends on the trust that the customer puts in his relationship with the marketer.

The European data driven Marketing industry has been proactive in fostering ethical data management, as well as respect the individual’s choice to be contacted or not. FEDMA’s belief is that this can be best achieved through self-regulation, as this eBook details…

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