MarketPro has partnered with a software brand in a marketing executive search to find and hire their new Director of Marketing. Our client is a relationship intelligence automation platform for CRM that automates almost all the work your end users need to perform, resulting in widespread CRM adoption, accurate data and timely intelligence. This privately held, nimble organization has a strong market position and needs a leader who can take them to the next level.

We are looking for a modern marketer who is a master of inbound marketing, lead generation, digital marketing, and marketing automation. The chosen candidate must have a history of success creating and delivering innovative marketing programs that drive significant effect of brand awareness and demand. The candidate will be responsible for designing a marketing strategy and then turning the strategy into reality.

This is a challenging leadership position where you can apply your strategic and technical software marketing skills to lead a small team to be greater than the sum of their parts. Your ultimate goal is to accelerate our growth trajectory through top marketing strategy and rolling up your sleeves while leading the small team and outside resources to increase awareness and drive interest in the core products and professional services. The Marketing Director is a key member of the management team and has global responsibility for: • Demand Generation • Digital / Online Marketing • Inbound Marketing • SEO • Marketing Analytics • Content Marketing • Marketing Strategy • Marketing Team Leadership / Mentorship • Marketing ROI • Salesforce Enablement

Responsibilities:

We are looking for someone who has the ability to drive marketing strategy and the willingness to roll-up their sleeves to work with a small global / regional team to get things done. As the marketing team leader, you will play a key role in developing and managing marketing campaigns on a global basis for our product sets and consulting practices.

Develop a comprehensive multichannel marketing strategy including both cutting-edge digital channels and ROI-driving traditional tactics, focused on long-term sustainable growth. Then jump into the trenches alongside your team and execute that strategy with a hands-on approach

Understand the buyer journey, create personas, map the journey and create content to push individuals of different personas to the next stage in the buying cycle

Be immersed in the design and development of creative work of the highest caliber, driving all phases from concept through production

Manage, allocate, track and measure a substantial budget that balances investment in ROI-oriented marketing avenues along with experimentation, testing and innovation

Develop relationships with key players throughout the organization, including regional marketing personnel to earn trust and buy-in across the business

Foster an “open-door” environment of collaboration and communication across regions and business units

Develop a comprehensive content marketing plan for the company and then manage its execution. Drive product messaging, as well as key features and benefits through white papers, blogs, video, case studies, presentations and sales collateral

Conduct analysis to identify opportunities to improve and grow the business; analyze and evaluate the effectiveness of marketing campaigns, methods, costs, and results

Mentor a motivated global marketing team. Lead by example, and directly step in to work with and manage various teams when necessary

Develop a consistent and compelling experience for customers across the globe. Empower regional business units with the necessary tools and support to push a consistent message around the world and build a powerful, consistent brand

Lead brand and messaging strategy, focusing on differentiation our unique product advantages and consulting expertise in the marketplace

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