Modern Mouse Radio #105: Intellectual Properties vs. Original Imagineering

Over the past few years, Disney’s trend at the theme parks is to take existing properties like Star Wars or Avatar and create attractions and lands out of them. Thanks to the popularity of Universal’s Wizarding World of Harry Potter land, it doesn’t seem like this trend is slowing down. Walt did think of properties when building his original theme park but he also wanted to create new original ideas for his park. So when did Disney decide to slow it’s building of original concepts.

Does media have a hand in this? Creating buzz for something like Star Wars Land is much simpler than opening something nobody has ever heard of. Does Disney choose to market it’s Intellectual attractions over it’s original attractions? What will the future look like? Will something like Bugs Land or Cars Land stand the test of time like Adventureland or Frontierland have?