Publications

This new second edition of The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process—persuasion—in a relatively new guise, that includes product placements, brand films, video games, and television programs.