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Ideas to make subscription more attractive!

This is a thread that I hope Scott reads. The objective here is to give ideas for mattel to make the subscrpition more attractive than the exclusive, the map and avoid the WSOD, which IMO is nice but not enough at this point of the road!

I would buy 2-3 subs if i could get 1 all in sub and 2 vintage only subs...Im sorry just hate the pop/na stuff...i have to trade more and more stuff off as the line cont....So if they could build diff. sub options wouldn't that work and sell more subs...I think so!

I would buy 2-3 subs if i could get 1 all in sub and 2 vintage only subs...Im sorry just hate the pop/na stuff...i have to trade more and more stuff off as the line cont....So if they could build diff. sub options wouldn't that work and sell more subs...I think so!

All vintage sub would be great.

Also if they could figure out a way were shipping wasnt 50% of the price of the item we are purchasing

Believe it or not Logistics is no joke. So many moving parts and so many hands involved in a project that often times the weak link can make an entire mission or project go to poop. Logistics is what wins wars. So far MOTU is still winning. I hope it continues to win but it does require our financial support despite the crap that comes our way. We shall overcome as long as we are patient and supportive.

2012 Create a character Runners up Mini-Sub please!!! I needs Bubblor and Major Header.

Make CG a four-part, quarterly collect-and-connect playset, exclusive to the subscription.

This would:

- cause people to buy the subscription
- prevent people from cancelling
- help customers save on shipping/tax on shipping

They could put these in place of the BEAST items, and offer maybe 2 beasts outside the sub for that year... maybe.

Toybiz did a similar thing with Marvel legends and I believe that it worked. Something like this was suggested when the line first came out but it looks like they want to take a different direction...=(

2012 Create a character Runners up Mini-Sub please!!! I needs Bubblor and Major Header.

This is easy:
1. More attention on quality control
2. Stop using cheap gummy plastic (especially on limbs)
3. Fix that crappy Mattycollector website
4. Pay the 4HM a bonus when they nail it and I mean nail it as in the way Beastman and Merman has everyone happy as apposed to Clawful and Leech (more heads, more detail less goofyness).

Discounting the sub is the ultimate and most logical reason to subscribe, paying less over the course of a year than just buying day would be the biggest incentive for a sub purchase. Combining shipping in the US for all sub and extra non sub items (purchased on day of sale items) would be nice too.

Plus people keep bringing up "tiered" subscriptions, this won't work as the large scale beasts/multipacks would be eliminated as this sub wouldn't see enough purchased.

Plus people keep bringing up "tiered" subscriptions, this won't work as the large scale beasts/multipacks would be eliminated as this sub wouldn't see enough purchased.

So your claim is the following: not enough people want large scale beasts/ multipacks to make them profitable. First, I doubt that this is true, given that many things outside the subscriptions sell decently well. Second, if it is true, shouldn't it follow that things no-one wants to buy should not be produced? I mean, if the majority of fans do not want beasts or multipacks or whatever, and they do not want them to such a degree that those things aren't profitable, why are they being made?

Imagine for a second that Mattel decides to make 50% of the subscription characters meteorbs. And imagine that *no one* wants them. Then imagine there are tiered subscriptions: all-in and everything-but-meteorbs, only the latter of which will anyone buy. Is that a reason to produce only the all-in subscription, so that everyone will be forced to buy 6 figures they don't want out of 12 figures? One would hope not!

Mattel should make things people want. They should not make things that people don't want. And if they do make things that *most* people don't want, then it should be the few people who do want them that shoulder the burden for them, not the rest of us.

I always feel like a hostage-- from Mattel and from the boards-- "you must buy everything, even what neither you nor almost anyone else wants (10 figures a month, POP D-listers, Songster), or else you can't get what everyone wants and would pay for if we didn't produce the other crap". That's no knock against POP D-lister fans, or whoever, but I just fail to see the argument that MOTUC collectors in general should be subsidizing collectors with peculiar, non-popular, and largely non-profitable tastes.

1. More discounts/incentives would definately be a step in the right direction.
2. Cutting back on SKUs would help too. I used to have 2 subs in 2010 because there would be months I wanted to get multiples of the same figure, but even though I like Sorceress, Fisto, KK, if I want multiples of these 3, I need to buy twice the stuff I don't want so I don't get charged double shipping. Star Sisters x1 is doable, but don't need more than one set. That goes for whatever beasts, quarterly variant, etc. Battlecat, Panthor, Swiftwind all make sense, but at some point, Mattel's just going to be pushing out obscure stuff just for the sake of it.
3. Combine SKUs? Can Mattel make some of their SKUs interchangeable? 2 quarterly variants=1 beast, 2 beasts=1 CG part?
4. Variable rate shipping. States like CA have taxes, so add in the $8-9 shipping, No way I'm paying $32 to order 1 figure a month, especially living only a few hours away. Any figure I resell, I'm losing money. Ebay has been the better alternative lately. I'm not about to throw away money just to keep this line afloat.

Here's an idea: How about biannual 6 month subs? 2009 was essentially a partial sub wasn't it? Reveals are already broken up to two main events anyway, SDCC and Toyfair. This would potentially attract those fans who would consider but want to know what they're paying for. SDCC reveals run about Oct-Mar, so the sub could start there. The next sub could be after Toyfair or whenever Mattel makes another big reveal and run from Apr-Aug. There could be an exclusive to each one, maybe not a big-hitter like SW, but interesting quarterly variant or whatever, maybe even a beast (hey, why not?), and would provide another excuse to create another figure slot. I'd think the lower price point of a 6 month sub might be easier to swallow than an entire year. Sure there would be more to manage, but if it could create more sales?

THIS would be a shedule where MATTEL WOULD SELL thousands And THOUSANDS subscriptions

Subscription exclusive > Movie He-man or Skeltor . And one year later the other one

Good list. I would buy a sub on that, but not liking spending $20+ on a whole figure when all I need is an Alcala head. Sorry no Madam Razz either. Trollans and Gwildor is about the extent of my humor and whimsy in MOTUC Otherwise that list speaks to my vintage sensibilities. Woot!