Blog Every bride loves a hairstyle that is soft, romantic and has double identity (can be worn different ways). This bridal hairstyle incorporates a floral headband and soft beach waves and is so, so elegant! Learn how to recreate this look! More

Blog Many times in classes we hear statements like "my client will never go for that" or "my clients have more conservative jobs so they won't go for that" or some other version of a reason why their client "won't go for that.” It's all about the client’s attitude and that begins with how we present these looks to our guests. More

Blog Weddings are big business, and those that are successful rely on a solid checklist of organized procedures, techniques and resources to deliver brides a stress free experience and beautiful hair. Geneva Cowen, Artist Director for Sam Villa, shares her checklist. More

Blog Symmetrical growth patterns are easy to shape but what about the more difficult growth patterns? Since no two necklines are the same, we must build confidence in our ability to handle even the most challenging neckline trims. Check out this video for some tips & techniques that will set you up for success! More

Blog This face framing technique is especially great for your guests with long layered hair. By utilizing a V-shaped design technique, you will provide your medium to coarse haired guests the perfect face frame with the right amount of lightness and movement! More

Blog Discover how to give your guest exactly what they are asking for, "I want layers but I don’t want to lose my length, can you achieve this for me?” through this awesome layering technique using a diamond section! More

Blog The Ruby embraces the essence of the 70's with short detached surface layers and extended perimeter lengths. Imagine taking the best part of that free spirited rock & roll era and infusing that into today's clientele! Click to get the step by step. More

Blog This collection is all about showcasing hairdressing heritage by reaching back to the looks we all loved from the late 60s/early 70s and blending in touches through the late 90s/early 2000s. By melting these influences together with a modern eye for design, we developed the Modern Heritage Collection around the needs of the every day hairdresser. View the collection! More

Blog We all have guests who desire texture, body and movement to their hair without wanting a lot of layering on the top of the head. Elevated Scanning takes the guesswork out of it! Discover two great haircutting techniques that will result in exactly what they are looking for! More

Blog Communication builds wealth! There is no time more powerful than the time we take for our guest consultation. Whether it is a consult with a recurring guest for a new look or a consult with a brand new guest – this is prime time to discover the guests’ concerns about her hair and set forth your knowledge and communication skills. Watch now to pick up some great consultation skills from Sam & Andrew! More

Blog Explore endless possibilities from sophisticated to casual. No matter the hairstyle, your result is guaranteed to be eye-catching. Discover how to create beautiful basket weave hairstyles and leave others wondering how to get that look! More

Testimonials

I wanted to create a blow dryer that fit into my ergonomic philosophy, especially when it came to the weight and sound. So I developed a very light and quiet blow dryer that’s durable, powerful and is comfortable so hair can be dried as professionally at home as it is in the salon.