Licensing

With the winning press release in hand, I began contacting game companies to see if they were interested in a maze game concept. Within a month I had three prototypes out, and two months later I had a license agreement withFoxMind.

Having no idea how to pursue companies or license agreements, I did quite a bit of research and reached out to individuals in the industry for advice. I wrote a short ebook detailing the steps:

Have a spectacular game you believe in

Create a presentation and/or video of your game

Identify toy companies and key contacts

Submit a short description of your game to see if there is interest

Send additional information to interested companies

Send a prototype when requested

Follow up and wait for feedback

Review and sign a license agreement!

Maze Racers on barnes & noble store shelves

If you have a game idea, I encourage you to try the above steps. Steven Reece, CEO of VICI, gave me the following advice:"Often it's what the designer doesn't know which enables their eventual success…The most powerful factor for toy/game inventors in an industry literally flooded with concepts is, and will always be the combination of passion and tenacity found in those who succeed."