Nintendo Switch’s marketing

Now, on the Nintendo website, the Switch is called "Nintendo's new home gaming system", implying it's meant to be played… at home. Yet it's part handheld… this either means it's marketed first and foremost a home console in the lines of the PlayStation or XBOX and the handheld thing is just a convenience, or it's just a generic term placed on the website as a placeholder and I'm overthinking things, like most people on this site waiting for real news… just anything really.