What The Festival Preview (White River Canyon, OR)

Published: July 10, 2012

By: Gracie Roberts

In just over three weeks, Oregon will welcome in its newest summer event: What The Festival. This inaugural three-day gathering will take place in White River Canyon, a beautiful desert valley located 100 miles east of Portland, adjacent to Mount Hood. Enveloped by the rolling White River and picturesque canyon bluffs, the site sets the perfect stage for an authentic summer event filled with remarkable music and big art. What The Festival will feature more than 50 of the world’s vanguard musical acts who encompass EDM, indie, and hip-hop. Headliners of the festival include Beats Antique, Ghostland Observatory, Big Gigantic, MiM0SA, Claude VonStroke, Bonobo, and Gold Panda, among many others. While the artists’ extraordinary sound is blasted through high-end sound systems, festival attendees can relax in the midst of tantalizing chill zones, an open-air hookah lounge, and an oversized splash pool.

Focusing on a sophisticated and luxurious attendee experience, What The Festival is offering a $180 GA Weekend Pass to its attendees. Although camping fees are included in the GA ticket, festival goers must make sure to purchase a separate parking ticket if they plan to bring a car to the event. For more information about parking fees or to purchase tickets, please visit http://whatthefestival.com/tickets.

The inaugural What The Festival will take place July 27th through 29th. For more information, visit http://whatthefestival.com. To get insider information and be the first to know about contests and giveaways, sign up for the WTF email newsletter here: http://bit.ly/Izllor.

Merging a top-notch lineup with a stimulating environment and an exceptional community experience, WTF will surely prove itself as the newest and greatest Northwest festival of the year.