BEER RELEASE: New Belgium Mighty Arrow Spring Seasonal

MIGHTY ARROW RETURNS AS NEW BELGIUM’S SPRING SEASONAL

Ft. Collins, Colorado, February 4, 2010 – New Belgium Brewing announced that the “dog days of spring” have begun as Mighty Arrow Pale Ale returns for its second year as the brewery’s spring seasonal. Created as a tribute to the beloved pet of New Belgium Brewing’s CEO Kim Jordan, Arrow was an Aussie/Border Collie mix that literally “ran” New Belgium for 12 years.

Mighty Arrow cuts its own course through heightened hop aroma and flavor. It provides pleasurable aromas from Cascade and Amarillo hops with a honey malt base. Staying true to the American style of pale ale, Mighty Arrow has a clear golden color, six percent alcohol by volume and 35 IBU’s.

“Mighty Arrow did well last year and we’re pleased to bring it back,” says Assistant Brewmaster Grady Hull. “It offers citrus and floral tones, both of which are appreciated during the spring warm-up months.”

Mighty Arrow retails for approximately $7.99 and will be available in most New Belgium markets. To learn more about the New Belgium Brewing portfolio, visit the website at http://www.newbelgium.com.

About New Belgium Brewing CompanyNew Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.