London seen with new eyes thanks to Bose’s new spot.

Could you imagine a buzzing metropolis like London without noise, traffic jams and crowds of people? This surreal image can become a reality in the new ‘Get Closer’ TV ad for Bose by Grey London.

The only living soul in the spot is Maëva Berthelot, a well-known dancer from London, who moves to a electro-R&B track called ‘Alchemy’ by TĀLĀ and to a routine by renowned choreographer Simeon Qsyea through the completely deserted iconic locations of the UK’s capital: the London Underground, Regent Street, Shoreditch markets and Piccadilly Circus.

And just at the end of the spot you can see people and traffic suddenly appear and you realise that dancing in the empty streets was her flight of fancy. Maëva saw nothing around in overcrowded Piccadilly Circus wearing her new Bose QC35 wireless headphones with the noise cancelling effects and she seemed to be in her own world so that nothing comes between her and her music. What a smart way to promote the headphones, isn’t it? 😉 💃🏽🎧

Are you curious to know how the video was shot in the empty town? According to Grey’s website they managed to shut off streets for filming for some minutes at a time to allow helicopters to shoot the performance in the early morning.📹🎥🚁

thanks for the awesome intro to Maëva Berthelot! I gotta watch more of her. I’m such an earphone/headphone fanatic you have no idea. I’m always on the look out for great ones and with my annoying family & rocker/metal head tendencies, noise canceling is just what i need hahahah!

I love this commercial: it shows you can give excellent messages with a good creative brainstorming, good equippements (suppose they used drones) and location issues. It takes quite much to make a god job! But they did it!

Watching this actually gave me the chills! I love dancing and I would love to experience just dancing on the streets with the whole world as your stage. What a great ad. Definitely received the message “noise cancelling”. Awesome!!!