The strength of Australian cricket

Open letter to Australian cricketers

28 October 2016

Yesterday at the Cricket Australia AGM, we heard how cricket in this country is in an incredibly healthy position.

From a financial and participation perspective, cricket comfortably sits amongst the biggest and best sporting codes in Australia, and the players should feel enormous pride in the profound impact that you have had in establishing this position.

One of the critical elements to this success is the Revenue Sharing Model which has allowed the players to be genuine stakeholders in the growth of the game.

The model, which was set up in 1998, is designed to give the players a stake in the revenue that is generated by them; hence it is a fair return for the work that you contribute. When the game is going well, the players share in the upside, and when it is not, then the players share is also impacted.

The Revenue Sharing Model also demonstrates how the players have embraced the innovation that has driven cricket in areas such as fan engagement, new formats, on-field use of technology, and digital media.

As we enter in to the upcoming MOU negotiations, the ACA will be leading the push to have the female players join their male colleagues in the same model which, as has been demonstrated over the past 20 years, been the backbone of a successful partnership between Cricket Australia and the players. Women’s cricket in Australia is rapidly rising and they too should share in the upside that they are creating.

We look forward to commencing our formal MOU discussions with Cricket Australia in the next few weeks and growing our successful partnership.