Farmers Insurance Recreates Its 'We Are Farmers' Mnemonic With Noises From Winter Sports

Videos by RPA Will Run Alongside Winter Olympics Coverage Online

By Alexandra Jardine.Published on Feb 06, 2018

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Farmers Insurance has come up wtih a fun way to link its brand to the Winter Olympics: it's recreated its "We are Farmers" mnemonic with noises from winter sports.

In a series of six-second digital videos by RPA, the sounds of skis clattering, skates cutting ice, hockey sticks on ice and more highlight nine different events in the games while putting an athletic spin to Farmers' signature tune. Each jingle video will run during the Games in online placements on YouTube, ESPN.com Rotational and Recap Video Series and USAToday.com PreRoll. Bo's House of Visual Arts is responsible for production while Barking Owl helped create the new mnemonics with RPA's in-house editor.