Still Life Aqua Shadow - Courtesy of Press Office

Making of Aqua Shadow - Courtesy of Press Office

Still Life Aqua Shadow - Courtesy of Press Office

Look Aqua Shadow - Courtesy of Press Office

Aqua Shadow n 4 - Courtesy of Press Office

Perfection is no more an ideal to reach. Feel free to express yourself, whatever your age is, starting from make up

Orange-colored hair and green eyes, made-up with a deep gray black. When I meet her, alongside her there's a body painter who's painting a man in blue to make him look like Neptune. French, a former painter, Dany Sanz has created the Make Up Forever brand, making constant reference to the art world, entertainment, with a view to the stage and the very essence of the person. She is bright, a beautiful woman, very kind. She's in Italy for the launch of her new line of make-up pencils, water resistant, the flagship product of this season.

Looking back, what are the essential qualities that the ideal make up product has to have?When I decided to create make-up products I was already a make-up artist, I was a teacher in a school and used to mix products from different brands, as does a painter with his palette of colors, to get what I needed. Some colored artistic products were missing, we needed color! It was not hard to find mascara, foundation, but it was impossible to find colored products. My students actually asked me to produce a separate line of cosmetics. At the beginning I didn't have a brand, I wanted my products to be colored and more permanent, long-lasting on the skin, I wanted them to perspire, I wanted them to be sweat transpiring, I've designed them for people on stage who suffered the heat of the lights, I think it is important that a makeup product has good pigments and a long lasting color.

Having been a painter in the past, is there an artist, a singer, an actress, a sculptress who you would you like to apply make up on?I might surprise you but my favorite for make up is Madonna. Since she started her career she's changed so many styles, that she's always a source of inspiration and the desire is to invent her next look. I know that she's one of our clients in Los Angeles, I believe that we sent the whole store of Make Up Forever to her house!

But what are the three products easier to use for a fast makeup?All Make Up Forever products are specifically designed to be perfect in five minutes. They are all very easy to apply, because the quality makes the application faster, you just have to know very well your skin type. There is no product that is good for all, each one of us is unique. I am very strict about education and teaching in the approach to makeup because the most important thing is to understand the uniqueness of a person. First of all make-up artist must be psychologists, know a customer, talk to her, understand and deeply recognize their needs, there are girls who don't like makeup, so, for her, you have to create a look that is close as much as possible to the nude, au naturel. As in all things, it is necessary to understand people's nuances, their tastes, and respect them.

Your favorite productMascara is every brand's most famous product. For me the eyes are the most interesting thing, the mouth as well, but less. Eyes are the mirrors of the personality and in a mature woman, they are life.

The trick for two age groups: for young girls and for more mature women.For young girls there is no dictate, they must wear make up in total freedom, I often love extreme makeup, I think about punks, I find youngsters with eccentric makeup fabulous. I have no advice for them, only to be totally free to express their personality at their best. regarding advice to older women, I'll tell you a story: in New York we had a shop in front of a small one where a very eccentric lady was selling completely "crazy" clothes; she was incredible, about 80 years old, changing makeup every day, one day light and dark blue, the other one red, eccentric hair and clothes every single day, she was spectacular. If you express yourself you are fabulous, you're great! She was no longer old, nor young, she was just herself! The best solution for makeup, even for older women.

As an expert, your advice. To whom and what it is.I've become a specialist in aging skin, because I myself am mature. For women of my age knowing and understanding your skin type is even more important, because the need is to be completely transformed. You need to choose and explain what is best for them. The foundation is important because to begin with, the age can be seen by the skin color, which changes with the years. Changing the color of your skin makes you look younger, this is so important, you're mature, mascara and pencils, pencil eyeshadows, ours cover the eyelid, they are very easy to apply, and is simple to create shadows with your fingers with our products and have a "lifting" effect, use colors around the eyes, foundation and blush.Very important as the right color gives you more life and if you know well, and that depends on the shape of your face, where to apply it (more on the cheekbones, or more on the...) when it's done in the right place it has a lifting effect, it pulls up a bit your face, and changes the expression.

What clashes in a woman's make up?When the makeup is too perfect. When everything is perfect, in detail, eyebrows, eyeshadow, lips, complexion, women look like dolls, not human beings. Sometimes perfection is not the result to be achieved. Often it's not the ideal solution. Sensitivity and nuances, that's what I like. Both in a character and in makeup.