2015 Mobile/Location-Based Marketing Predictions From 10 Experts

by Aaron Strout

It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it never seems like mobile actually delivers on its true promise. But 2014 bucked that trend. Apple revolutionized payments through its launch of Apple Pay; 800-pound retail gorilla, Walmart, launched a savvy app; and NFC finally got its due after being included in t ...Read the full article