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DESCRIPTION:Click for Latest Location Information: http://edv2016.dataversity.net/sessionPop.cfm?confid=102&proposalid=9223\n10+ years of Customer MDM projects and evolution of B2C mobile apps taught us it is integrated information vs. the elusive trusted, golden record, that is at the heart of successful solutions.\nWhile IoT and Data Science experiments can discover new insights, it is through the power of connected, comprehensive customer profiles that leading companies are understanding and engaging their customers better. To achieve these benefits, first step is to unify customer related accounts records, distributed across applications, in a reliable and accepted way.\nIn this presentation, we will discuss how to significantly accelerate customer interaction understanding by bringing data management and flexible data streams into the application platforms, and demonstrating value to end users and management alike to fund both data management efforts, and deliver immediate business benefits.
DTSTART:20160919T130000
SUMMARY:Data Strategies for Customer Engagement
DTEND:20160919T142959
LOCATION: See Description
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