Since launching this brand, hiring a coach, conversing with fellow entrepreneurs and bloggers that I admire in this space, one thing started to become very clear to me: they are all pretty clear on who they serve and what they can help them with.

My Journey to Finding Clarity and Focus on the Web

Three years ago, I started a blog covering a topic that I was very passionate about. I made it a point to publish content there consistently – 2 to 3 times a week.

After a while, the blog started to gain traction and received recognition online from large publications such as the New York Times and even Small Business Trends.

Things started to pick up so well that traffic wise, the site started to receive more than 200,000 page views per month!

Don’t get me wrong, that kind of traffic is awesome…

But…there was a MAJOR problem with the site: I was trying to appeal to too many types of people.

The second issue was that I did not have a clear + targeted message that spoke to the right type of visitors.

You see, 200,000 visitors to a website is all fine and dandy…but if your site visitors are not the ideal prospects that you want to attract to your business, then it’s less likely that any of the offers you make from your site will appeal to them.

What I Decided To Do Next

I sat..and pondered what I would do next. I figured..well there is no way in he$# that I am starting over. I had written and pumped out content on this site for more than 2 years, invested in all sorts of money into this program and that one…and so on and so forth.

But the truth of the matter is that I really didn’t have a choice BUT to start over. Since launching this new brand with YourChicGeek, it was seriously the Best decision I have made.

How to Get Focused + 3 Important Considerations for Small Biz’s New to the Web

If you’re getting started on the web for the first time and you’re not really sure what to do and focus on first, here are a few things that you may want to consider:

Get clear onwho you want to target. Yep, I’m sorry to keep beating this dead horse, but if you’re new to the web and want to make the most out of your marketing and online efforts this is a key first step.

Creating a targeted message around the market that you want to attract. After you have figured out who you want to target online, you will need tocreate a brand message that resonates with them.

Create and build on a strategy for getting your message in front of that audience. After you you’ve identified a market that you want to serve, and have created a message that resonates with that market. Now it’s time to figure out how you to get your message in front of them. Some questions to consider are: what platforms will you will use to do it, and creating a solid brand identity that stands out amongst your competition.

Your next steps…

If you’re starting out online for the first time and are not sure what to do or focus on first, myDigital Domination guide gives you a detailed road map and plan of action to follow.

In the meantime, please drop me a line and let me know what you think about the post. I look forward to your comments.

Kim

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.

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Hello there! I am Kim George, YourChicGeek and I'm here to help you go from Unnoticed to Unstoppable on the web with make TECH and digital marketing. Let's Get To It!