TAG Heuer has developed cutting-edge technology for mechanical and electronic watches alike.

Edouard Heuer opened his watch workshop in 1860. He was fascinated by the idea of making the smallest fractions of time measurable. His watches soon became indispensable for horseracing. The following generations helped to develop the first automatic chronographs, and today these watches can measure one two-thousandth of a second by purely mechanical means. At the same time, the company’s development department has no problem dealing with high-tech electronics. TAG Heuer has set benchmarks in the field of design as well. Model series such as the Carrera and the Monaco are icons of the history of auto racing.