CHICAGO--Feb. 7, 2013: Kia Motors America (KMA) has teamed up with DC
Entertainment and Super Street magazineto create a head-turning
Optima Hybrid inspired by Superman's strength and unwavering care for
planet Earth.Unveiled today at the 2013 Chicago Auto Show,
this Optima Hybridsignals the continuation of a 10-month,
eight vehicle partnership between Kia and DC Entertainment based on the
iconic characters that make up the Justice League -- Superman,
Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.An eighth and final vehicle will be an amalgamation of all seven
Super Heroes in one. Influenced by the artistry of comic
book visionary, Jim Lee, the Justice
League-inspired Kia vehicles serve as a force for good in the world by
raising awareness of DC Entertainment's "We Can Be Heroes" giving campaign,
a relief effort to bring help and hope to people affected by drought and
famine in the Horn of Africa
(We Can Be Heroes ).

"As the most recognized Super Hero in the world, Superman is a
symbol of strength and integrity, making him the perfect character to
join forces with Kia's first-ever hybrid to create a customized ride
powered by a robust and efficient powertrain," said Michael Sprague, executive vice president,
marketing and communications, KMA."Each of our Justice
League-inspired vehicles are remarkable collaborations between the
automotive and comic book worlds, and all for a worthy cause.To that, Kia is very proud to be partnering with DC Entertainment to
raise awareness for the 'We Can Be Heroes' campaign."

Working together, Kia, DC Entertainment and Super Street
magazine designed and built the Superman-themed Optima Hybrid, a
one-of-a-kind Kia that represents the strength and fortitude of the
world's most iconic Super Hero.The Optima
has been widened with custom fenders, giving the vehicle a muscular
appearance, and it features an adjustable suspension system that can raise
and lower the vehicle with the push of a button.The
stylized color scheme on the hood spotlights Superman's unmistakable chest
emblem while an eye-catching red paint design extends to the trunk, evoking
the look of his crimson cape.The beveled front grille
resembles Superman's belt, and the red headlights glow with the same
intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom
materials chosen for their unique appearance and texture to reflect
Superman's impenetrable battle armor.And Superman's iconic
"S" shield is integrated into the seats and steering wheel to give it the
right heroic touch.

"This joint effort to raise awareness for the 'We Can Be Heroes'
giving campaign through Justice League-inspired cars has proven to be a
huge hit with both comic fans and car aficionados," stated Amit Desai, senior vice president of franchise
management, DC Entertainment. "We're excited to continue our
partnership with Kia to bring the latest addition, the Superman-inspired
Optima Hybrid, to fans in Chicago and
beyond."

As Kia's sales have grown, so has the company's role as a
responsible corporate citizen, and the Superman-themed Optima furthers
those efforts with two video screens in the front-seat headrests that will
raise awareness about the worst hunger crisis in 60 years by featuring a
custom "We Can Be Heroes" video that demonstrates how one small act can
make anyone a hero.

About the Optima Hybrid

The Kia Optima Hybrid stands apart from the crowd with its
impressive power, eye-catching style, modern amenities and long list of
standard safety features. Kia's first hybrid in the U.S.
offers drivers cutting edge-technologies, including an eight-speaker
Infinity[1] audio system, HD Radio[2] and Kia's UVO powered by Microsoft[3] voice-activated infotainment and communications system.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman,
Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables)
and MAD, is the creative division charged with strategically integrating
its content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels and
magazines each year, DC Entertainment is the largest English-language
publisher of comics in the world. In January
2012, DC Entertainment, in collaboration with Warner Bros. and Time
Warner divisions, launched We Can Be Heroes€”a giving campaign
featuring the iconic Justice League super heroes€”to raise
awareness and funds to fight the hunger crisis in the Horn of Africa.

Kia:One of the World's Fastest Moving Global
Automotive Brands

Kia Motors America is one of only three auto brands to increase
U.S. sales in each of the past four years, and in 2012 the company
surpassed the 500,000 unit mark for the first time.With a
full line of fun-to-drive cars and CUVs, Kia is advancing value to new
levels of sophistication by combining European-influenced styling
-- under the guidance of chief design officer Peter Schreyer -- with cutting-edge
technologies, premium amenities, affordable pricing and the lowest cost of
ownership in the industry.Kia recently joined the exclusive
ranks of Interbrand's "Top 100 Best Global Brands," and is poised to
continue its record-breaking momentum with seven all-new or significantly
redesigned vehicles scheduled to arrive in showrooms in 2013.Over the past decade Kia Motors has invested more
than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West
Point, Georgia -- Kia Motors Manufacturing Georgia
(KMMG) -- which is responsible for the creation of more than
11,000 plant and supplier jobs.The success of the
U.S.-built* Optima and Sorento in two of
the industry's largest segments has fueled Kia's growth and is complemented
by Kia's comprehensive lineup which includes the Sportage compact CUV, Soul
urban passenger vehicle, Optima Hybrid, Forte compact sedan, 5-door compact
hatchback and Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts
and Sedona minivan.

*The Sorento and Optima GDI (EX
Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced
parts.

[1] Infinity is a registered trademark of Harman International
Industries, Incorporated.

[2] HD Radio and the HD, HD Radio, and "Arc" logos are
proprietary trademarks of iBiquity Digital Corporation.

[3] Microsoft is a registered trademark of Microsoft Corporation in
the United States and/or other
countries.