V&R's New Addition

BIRGIT ADELS has been named as the new ceo of Viktor & Rolf. Adels, who previously worked at EMI Music as president and ceo for GSA, will now join the Viktor & Rolf headquarters in Amsterdam at the beginning of July, where she will manage the brand's worldwide development and operations, as well as the relationship with V&R's main partners - which include L'Oreal and Staff International. "We are happy and excited to welcome Birgit on board. She is an accomplished professional with a broad range of experience in the luxury market who, with the support of such a well-structured group as Only the Brave" - the holding company founded by Renzo Rosso of which Viktor & Rolf is a part - "will help us steer the brand to even bigger successes," say designers Viktor Horsting and Rolf Snoeren.