This session was a core conversation, which means the room was filled with Google+ users talking about the product. The session was facilitated by a Google representative. There was generally good back and forth. These notes may be a bit disjointed because of the quick pace of the conversation. I think I was able to capture some good points, but it was not a structured presentation like many of the sessions at SXSW.

G+ Hangouts will eventually provide an option for “On Air” which is meant for a one to many larger group setting vs. a video conversation between up to 10 people (currently in beta).

Why Google+? The main reason is create a common thread across all Google products. It is both social and search, and provides a large input to Google’s core, search.

Search + Your World pushes a lot of content posted on G+ into higher placement in search results.

Connecting your website to your G+ page using “rel=author” code will create that connection and ultimately help search results.

Promotion of your G+ Page

To get traction on your pages, they need to be marketed or pushed externally. You can only get so much internal connection to your G+ pages.