Jewelry company Riot Alliance builds a business plan designed to give back

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As the Master of Social Work (MSW) supervisor at the University of Pennsylvania's Child Advocacy Clinic, Sara Schwartz quickly realized that the toughest dollars for hard-working social justice nonprofits to raise are general operating funds. She decided to combine her after-hours passion for jewelry-making with a business plan tailored to give back.

Schwartz founded Riot Alliance in early 2014, making custom jewelry and teaching community jewelry-making workshops. The company partners with a different nonprofit every quarter, donating 10 percent of sales towards the organization's operational costs, while also using online platforms and social media to promote the nonprofit and its events.

"After I got my MSW, I started thinking more seriously about starting an independent artist business that was connected to social justice from its inception," says Schwartz. She focuses on nonprofits working in areas such as immigrant rights; criminal justice advocacy and reform for youth and adults; economic justice; and youth leadership.

"I really wanted to focus on working with organizations in Philly who may have a more difficult time obtaining operational funding," versus grants earmarked for a certain program or purpose, she explains. The Riot Alliance money is available for crucial day-to-day expenses, supplies for community events, or stipends for community workers. For many of these smaller nonprofits, a small amount of money can go a long way.

Looking forward, Schwartz hopes to grow her model in several ways. She aims to make Philly arts fairs more accessible to those who can’t afford the cost of their own tables by purchasing a table herself and sharing it with an artisan from her current partner organization. She also wants to expand her community jewelry-making programming, and look into a stipend-based community or student internship to help her scale up production. Pursuing various independent arts grants and other funding will enable her to donate more in the future.

She also plans to expand her partnerships with other social justice and arts-based businesses via pop-up shops, like a recent one at W/N W/N Coffee Bar.

Riot Alliance's current partner is Juntos, a South Philly-based immigrant rights organization; in May, they'll begin working with Youth United for Change.