Point of Reference, a provider of customer reference management solutions, yesterday released its mobile Web app, ReferenceStorMobile, a customer reference management system offered as a software-as-a-service designed specifically to support the primary objectives, key processes, and workflows of customer reference activities essential to winning sales opportunities.

"Point of Reference is the only vendor currently offering a mobile app that supports Apple's iOS, BlackBerry, and Android platforms," according to David Sroka, CEO of Point of Reference. "With our mobile support, sales reps can find referenceable customers, share customer videos, success stories and any other content helpful to buyers, plus submit customer reference requests and track the progress of those requests."

Sales reps previously had to delay sharing content or requesting references until they had access from a laptop or desktop. Now, with ReferenceStorMobile, sales reps can further shorten their sales cycles by moving the process forward from anywhere.

The Point of Reference mobile app runs on any WebKit-compliant browser, the standard for mobility. This wide-ranging device support will facilitate and extend the adoption of ReferenceStor for sales representatives.