DC Sponsors Winter X-Games

January 23, 2004

The eighth-annual Winter X Games is just around the corner, so get ready to watch your favorite snowboarders battle it out. For the second year in a row, DC is sponsoring ESPN’s Winter X Games, and is still the only snow brand in the mix. Winter X Games VIII will be held in Aspen, CO from January 24-27.

“We’re thrilled to once again be a sponsor of this premier winter event,” said Ken Block, President, DC Shoes. “Winter X brings a lot of exposure to snowboarding, with the end result of increasing participation.”

In addition, DC riders Travis Rice and Todd Richards will be back, competing to add to their stash of Winter X medals at home. Travis took the gold in the 2002 Winter X Slopestyle, while Todd has earned several.

This year’s Winter X Games will follow a new television format that will include daily live telecasts, live SportsCenter telecasts, and nighttime events televised live January 24-27. This event will eventually be telecast in 10 languages to over 145 countries and territories, and will reach more than 110 million homes around the world.

DC Shoes sponsored the seventh annual Winter X Games, which ran from January 30 to February 2, 2003, and was the most-viewed Winter X Games in the event’s seven-year history. The event was also notable because DC is the first skate/snow company to ever sponsor the X Games, either Winter or Summer.

Travis Parker, Josh Dirksen, Eddie Wall and Travis Rice represented DC at last year’s event; Rice—who some felt was robbed of the gold—took fourth in Slopestyle. Teammate Todd Richards, suffering from an injured elbow, moved to the sidelines and commentated for TV.