Direct Line anger at IIB ad protest

Direct Line has slammed the Institute of Insurance Brokers for inaccuracy and "misquotation" after the trade body complained to a TV watchdog about one of Direct Line&#39s ads.

The IIB complained to the Independent Television Commission about the current Direct Line TV ad on car insurance. The IIB claims that the ad says: "If you switch from a broker to Direct Line, you can save 15 per cent.", saying this is "simply not true".

But Direct Line says the basis of the IIB&#39s complaint is inaccurate as what the ad actually says is: "People who switch to Direct Line from brokers could save 15 per cent."

PR manager Adrian Webb says: "The word &#39could&#39 ends this debate at a stroke although this is misquoted as &#39can&#39 in the IIB&#39s press release."

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