From the cover: THE VISIBLE PERSUADERS is a fresh assessment of how the advertising industry thinks and works. It rejects the modish view that hidden persuaders manipulate human desires. Instead, based on examples of current practice, it shows how advertising has emerged as the biggest single force in discovering peoples wants and in helping manufacturers to meet them. It examines advertising in both its economic and social aspects, and relates its language and imagery to the popular arts of the day.

Denis Thomas, a writer, editor and critic of wide range and experience, discusses the ways of the advertising world with insight and candour. This is a book to be read by everyone interested or involved in commercial persuasion who seeks a clear-sighted view of advertisings place in the modern world.

Very Good in Good Dust Wrapper. A little rubbing to the edges of the dust wrapper with triangular tears, with loss, to the head of both panels.