Are you looking for ways to increase the number of people who are reading your blog posts? Social media is a simple and cost-effective way to help you do just that. Blog posts are perfect for sharing information; people love to tell others about great information, special offers, and other types of content they find valuable.

So with a simple post, you can ultimately generate a lot of traffic. If they’re engaging, relevant, and valuable to your readers, you can expect to build a long-lasting relationship with them and ultimately see a boost in sales.

Here are four ways to effectively promote your blog posts:

Make Sure They are Searchable

Writing an informative, engaging blog post is definitely a good thing; but if your target audience never sees it, it’s pretty much a waste of time. To ensure that your content shows up in the search engines when local consumers enter some of the search terms related to your business, careful keyword selection and implementation is key.

Add Social Share Buttons

This may seem obvious, but you should add social share buttons to your blog posts. If you’re using WordPress, there are plug-ins that allow you to automatically add social share buttons to each individual post. Other blogging platforms have similar solutions. Adding the share buttons to the end of your blog posts will make it easy for your readers to share them on their own social media profiles, which will increase your viewership.

Post Links To Them On Your Profiles And Pages

The next thing you want to do is post links to your blog posts on all your social media profiles and pages. For instance, post a link on your Facebook fan page, make a tweet about it on Twitter, post about it on LinkedIn, and other creative methods. You can even create a short video overview of the topic and post it on YouTube to send more viewers as well.

Add Images & Visuals to Increase Sharing

The last thing you can do is add images and other visuals to your posts to increase the amount of shares. People on the Internet respond more to posts that contain images; so they are shared much more frequently than plain text posts. So, it’s worth the extra effort to find or create a simple image to complement your content.

Implementing these simple strategies can greatly impact the amount of attention your company receives online. Blogging has become one of the most powerful forms of customer acquisition and retention; so you cannot afford to ignore it. By establishing solid blogging practices, you can out-shine most of your closest local competitors.