Digital Disruption on Wall Street

What is the most powerful way to inspire loyalty? Barry Schneider argues that it is through ownership. Loyal3 has harnessed the power of possession by creating a platform where anyone can gain access to ownership of much-loved household brands.

Making ownership easy for customers means that they are more likely to become ‘brand evangelists’; shopping with you, referring you and authentically advocating for your brand. Barry talks about digital as the great equaliser, and shares some of the results enjoyed by GoPro, Kraft and Virgin America as a result of taking this step with Loyal3.

Barry has over 30 years experience investing in, and leading high growth companies. As Chairman & CEO of MSA Industries, he led the company's growth from 200 to 2,000 employees, and a 63% CAGR during the 3-year period prior to its sale to DuPont. He then served nine years as Chairman and CEO of MacGregor Golf Company. Most recently, he was Managing Partner of the Parkside Group LLC. Barry has a history of creating shareholder value and leading global teams in strategy, marketing, finance and M&A.