Mexican Energy Drink Doubles As Storage Device

Published on May 23, 2013.

Mexican energy drink Gladiator has created a can that it claims can also act as a "Flash Drive". If you're wondering quite how this is possible, while the "Gladiator USB can" is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to a website where they capture a code printed on the can with their camera. They then click on the document they want to upload and the site automatically stores it, for downloading any time they want. Agency The New came up with the concept - and we also rather like this video they created to promote it.