The exhibits are tailored toward kids and include lightsaber games, Star Wars tattoos, and previews of upcoming products.

Source: www.starwars.com
Article: http://www.starwars.com/theclonewars/news20080919.html_________________
"I believe toys resonate with us as humans, we can hold them, it's tactile, real! They are totems for our extended beliefs and imaginations. A fetish for ideas that hold as much interest and passion as old religious relics for some. We display them in our homes. They show who we are. They are signals for similar thinking people. A way we connect with each other...and I guess thats why I do toys. That connection." -Ashley Wood