Mobile apps have become a necessity and this is something new or latest or unknown fact. We all are fairly aware of the use of mobile apps in the business and how can it generate revenue, attract new customers, create brand awareness and so on. Those who have known this fact right at its intuitive…

People these days are fully FOMO ( fear of missing out). When it comes to human tendency its astonishing with its powers and similarly baffling with their own set of limitations. The concept of shortage strategy in terms of conversion optimization takes three things into consideration: Heuristic approach for app conversion potential High obsession with…

If you are even a bit related to the app world, you will have pondered on this heated subject. One side you have the antiquated or rather say tried and tested method waterfall. Here entire development phase is undertaken according to the linear series of events from the conception to the production. On the other…

Consumer apps became an integral chunk of the routine life of the people. The world has been laid by a new era encircled with mobile apps in every sector that you can name. Travel, restaurants, shopping, business, marketing, communication…name it and bang on you have an app for the same. Demand and integration of it…

Mobile has become a latest frontier for all, small businesses and big corporate companies. Businesses require solutions to everyday tasks and challenges. The development of specialist applications that serve business functions provide long term, cost effective and paperless trails that are data driven, error free and improve functions can solve a lot of problems. Competition…

It’s a clear fact that every business is opting for developing smart mobile app for showcasing their brand way higher. It’s true and I am telling you that it’s working so far. The question is, “Will it survive? How long will it sustain?”People have been very decisive and pertinent about their mindset of trending app…

The mobile app market is booming and we all know it. The trend fluctuates every now and then. Undoubtedly, mobile apps are significantly becoming part of our lives. ComScore analysis assures that 63% of web traffic for the 10 biggest US retail websites came from mobile devices in December 2015. The primary thing concerned with…

Ecommerce is bewitching the customers and its booming emergence is the talk of this decade. Don’t believe this exaggeration? It is a fact. Not to mention why it has augmented since past 3-5 years as it’s because of tremendous growth of smart-phone users which substantially becomes potential users of mobile apps. So, is there any…

An impressive mobile app often makes an equally impressive online presence in the apps market. In order to take your business to the next higher level, you might also be interested to introduce a mobile app to your target audience. For this reason, you might hire a mobile application company to to the job, but…

As per research by Gartner, over 75% of mobile applications will fail basic security tests, through 2015, whether it’s for iOS, Android or Windows Phone ecosystems. Enterprise mobile applications are exposed to violations and attacks of its security policies. When enterprise employees download these apps, they risk using not-so-secure applications. Dionisio Zumerle, principal research analyst…