About this Blog

This Australian mens fashion blog initially started out as a means to promote our range of Mens Jewelry. However as time went on it became very apparent that this blog needed to evolve so we could disseminate our ideas on culture, style and broader mens fashion. So now the blog covers all and sundry as it relates to men in the real world.

We believe that the vast majority of Australian men want to be informed of high quality, yet affordable fashion products. Our goal is to write about great, cost effective products to enhance the Australian mans image. This could be clothing, jewelry, foods, or whatever that provide a positive in some way to the discerning male.

We aim to be one of the most open and honest mens fashion blogs in Australia, we wont blow smoke up anyone and we’ll not promote any product that we dont use or believe in.