Tuesday, January 29, 2013

Umbrella Public Relations Stunt Achieves World Record Claim

Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan

Umbrella Public Relations Stunt Achieves World Record Claim

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.
(ht: PR Newswire)

Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

This is not the first time people holding umbrellas stand in a predetermined pattern in order to form a QR Code upon which folks with camera/QR enabled smart phones could scan the code created and be directed to a website to qualify or buy something of value or interest. At the beginning of December last year, 1369 people raised black, white and blue umbrellas to form a QR Code directing people to a website that promotes Taiwan culture and tourism - http://www.taiwansayhi.com.
(ht: 2d)