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GTN has a growing audience of what we like to call ABC1 Gamers; people who see games as part of their everyday lives, from casual players through to hardcore fans who have an interest in the wider world. For the casual users, the simplicity of the games is the attraction, for the hardcore gamers, it is the intelligence of the gaming take on news and current events that fits. The ABC1 gamer is akin to the audience of sites like The Onion or the Daily Mash; “The Onion typically reaches a very good demographic of smart young people, university age or older who are in household formation age, or slightly before that and are making decisions about relationships they are going to have with important brands.”

Gamers attach positive experiences to gameplay; People generally report positive experiences from playing games. They are learning in ways that might surprise us, such as developing patience and perseverance.” Gamers also see games as a vehicle to explore wider issues: a recent US survey found that 52% of gamers report playing games where they think about moral and ethical issues.

Games have reach, engagement and currency. Is it not time to explore how this can work for you?

Contact us or tweet @DebbieCo to talk about how our gametastic developers can work with you to create play-magic!

The World, Made Playable

We game-hack short, playable experiences to make you smile or think from news & current affairs. We are newsgame correspondents to planet earth and beyond! “Game the News is one of the more interesting indie game developers working at the moment...” The Guardian.Find out more →.