Business and Technology Excellence with Jennifer Fong

DSA Canada

Creating a Social Media Strategy that Works

Hello DSA Canada members! It was great meeting so many of you at the DSA Canada Annual Meeting in beautiful Quebec City. As you plan the social media strategy for your company, here are a few resources that you may find valuable.

You are welcome to copy and distribute this handout (in its entirety…please do not edit or remove content) as part of your social media training for your salesforce. Simply click the image below to download the handout.

This handout goes along with Jennifer’s free Social Media 101 call for independent direct sellers, which is pre-recorded and available to everyone. You can access the call by clicking here: Social Media 101 for Direct Sellers

Additional Resources

As you work on creating your company’s social media strategy, you may also be interested in this article I wrote in the December issue of Direct Selling News:

For additional help with any aspect of a party plan business, please check out the Luce & Associates website. As consultants to the Party Plan industry, Luce & Associates is well equipped to help your company with any aspect of your business.

Steps to a Social Media Strategy

Remember, here are the steps, in order, that you need to follow as you create your direct selling company’s social media strategy:

Define the resources (both time and money) that you can devote to your social media strategy

Identify the person within your organization who will lead your social media efforts

Make sure your Policies and Procedures support what you want your field to do with social media

Identify the social media tools that will best support your organization in its goals

Create your social media presence using the tools you’ve identified

Train your field on effective use of social media

Make sure your measurement criteria and methods are defined, so you can measure your progress towards your goals

Put a monitoring strategy into place, so you know what’s being said about your brand and can respond as necessary

Monitor your progress and make adjustments as needed

By following this path, you can ensure that the time you invest in your social media strategy will bring results to your company that you can measure.

Need Help?

If you need help with some or all of this, contact me. I only work with the direct selling industry, focusing on the specific techniques that this industry needs. Some of my clients have included Arbonne, Creative Memories, PartyLite Canada, and many more. As a former direct sales company CEO, and now a direct selling social media specialist, I can help your company avoid the pitfalls and save you a lot of time along your path to an effective social media strategy.