Economic Impact of Motorsports in the United States to be Researched

September 8, 2016 - The United
States Motorsports Association (USMA) and Indiana University
Purdue University - Indianapolis (IUPUI) announced today a partnership to
conduct the first-ever nationwide economic impact study of Motorsports. The Motorsports Impact Report (MIR) is slated to
demonstrate the billions in economic impacts and other benefits competitive
racing provides to the United States. In addition to economic figures the
report will include additional motorsports benefits such as Military
Innovations, STEM Education, Charity Contributions, USA Made Products, and
Small Businesses as they relate to Motorsports in the U.S.

Over the last several months a research team from the Sports
Innovation Institute at IUPUI has worked with the USMA to design the framework
and methodology for the study. The modeling, which has been titled 'Follow the
Race Car', is an approach never taken before and will research much deeper than
race event attendance and number of race tracks. This study will focus on the
size, scope and economic activity generated from owning and operating an actual
racing vehicle. The research will follow the money trail from the race car to
the products, services, equipment and other spending that occurs nearly every
weekend across the country.

"The really exciting part of this project is that we are
uncovering new data and the true economic benefits of racing," said James
Gladden, Executive Director of the Sports Innovation Institute. "Early
indication of the research leads us to some very interesting data within the
supply chain around the grassroots portions of competitive racing. I believe
the report will be highly valuable to the industry, corporate sponsors, and
public officials to gain a greater understanding and more complete story of the
integration of racing in our economy."

Once completed the USMA will release the report to the racing
industry and will take the study around the nation introducing the data to
elected officials at the local, state and federal levels. The USMA was formed
in early 2015 after a group of motorsports interested companies collaborated
and identified the need for greater data and better organization for
competitive motorsports, especially at the grassroots levels. The USMA was
formed to manage the research effort and represent all platforms of racing
across the country. There previously was not a national association for all
competitive motorsports.

"Motorsports is central to our business at Lucas Oil and
MAVTV. We support the USMA mission to identify the economic benefits of this
industry and their work to advocate for Motorsports at all levels of
government," stated Bob Patison, Lucas Oil Vice President and President of
MAVTV. Patison is also a member of the USMA's leadership council, a diverse
group of industry leaders who provide a broad spectrum of backgrounds and
experience to guide the actions of the USMA.

The United States Motorsports Association (USMA) is a non-profit
organization that exists to promote the powerful economic benefits of
Motorsports and represent the industry across America. The USMA PROVIDES data
and research of value to the industry, PROMOTES the economic benefits of
racing, and PROTECTS the racing industry through strategic advocacy.