Estée Lauder Signature Hydra Lustre Lipstick

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HOW IT LOOKS/FEELS: The satiny formula is a touch glossy and comes in a range of reds, pinks, and neutrals. The two top-selling shades are Cinnamon (a copper-tinged rose) and Black Cherry (a deep burgundy-plum). They smell like sugary marshmallows.

WHY WE LIKE IT: The colors feel supersilky on your mouth and, thanks to their shine, make lips look plumper.