Running a successful optometric practice requires skills that aren’t often learned in an optometry student's curriculum. Rather than learning the skills the hard way, we at VisionWeb have compiled a short list of the four basic skills an optometric practice owner needs to master to run a successful practice.

Mastering The Skills For Optometric Practice Success

Managing Time

Time is money in an optometric practice. The ability to maximize your patient schedule to efficiently and effectively see more patients throughout the day, without decreasing the quality of care, could dramatically increase your revenue.

To master your time management skills, you need to identify time constraints like duplicated data entry work, inefficient handoffs, scheduling errors, and complicated processes. After identifying time constraints, you can begin to use time management tips like automating processes and using cloud-based software to improve practice efficiency.

Delegating Tasks

Try as you might, you can’t do it all. That’s why you hired an all-star staff to help you accomplish tasks that you either don’t have time to do or don’t want to do. However, if you don’t know how to delegate tasks effectively, then you will end up with the headache of having to do the job yourself or forcing your staff to redo their work.

Maintaining Patient Relationships

Whether the patient is in the exam room or out on the showroom floor selecting frames, your focus should be on gaining the patient’s loyalty, and not on closing a sale. However, there will be times where the patient is unpleasant and combative over your process, prices, or services. In these instances, it’s either time to fire the patient or work on your patient relationship management skills to maintain the loyalty you built over the years and retain the patient.

If firing the difficult patient is out of the question, you need to provide optimal customer service practices to identify and resolve the cause of the situation. Here are some tips to better maintain the patient relationships in your optometric practice:

Don’t take the situation personally

Openly listen to the patient

Focus on resolving the issue

Provide honest feedback

Accept responsibility

Analyzing Performance

To run a successful business, you need to analyze data and track the performance of your efforts. In an optometric practice, it’s important to track the performance of your marketing efforts, claims management reimbursements, and more.

While tools like Google Analytics can create reports about how much web traffic your website is receiving and how visitors are accessing your page, tracking your claims performance can be a bit more difficult. However, some claims management solutions and revenue cycle management services compile your reimbursement data to give you the claims management reports you need to make money off of insurance claims.But getting the report isn't enough, you also have to know how to read the data to make informed decisions. Check out this post for tips on reading your claims reports.

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