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To mark the start of the IAAF World Championships today, adidas launch adizero Prime Parley, a fast-focused, elite running shoe with the same engine and construction as adidas’ marathon world-record setting models. The latest creation in the adizero collection fuses high performance, innovation and style with purpose, thanks to the integration of Parley Ocean PlasticTM which is made from upcycled waste, intercepted before it reaches the ocean from beaches and coastal communities.
The adizero silhouette combines an energy-returning BOOST™ midsole with a Primeknitupper, alongside other features crafted to inspire runners to be faster and more confident with each step. Fans of the new silhouette include Olympic gold medallist sprinters and IAAF World Championship competitors Shaunae Miller and Tori Bowie from the US, Yohan Blakefrom Jamaica and current 400m world-record holder Wayde Van Niekerk from South Africa who said “The adizero Prime Parley makes me fast, agile and light on my fee…