The analysts forecast the Global Data Analytics Outsourcing market to
grow at a CAGR of 31.68 percent over the period 2012-2016. One of the
key factors contributing to this market growth is the rapid expansion of
data. The Global Data Analytics Outsourcing market has also been
witnessing the emergence of social analytics. However, the lack of
awareness about data analytics could pose a challenge to the growth of
this market.

Commenting on the report, an analyst from the team said: People use
mobile devices for various purposes such as GPS navigation, people
tracking, remote personal car safety, geo-targeted mobile advertising,
and toll collection. GPS Navigation is done by GPS tracking and data
analysis facility. This system integrates the data analysis, operations,
and communication software tools and works with GPS receiver which is at
the other end of the satellite. Hence, with the help of GPS Navigation
we can easily track the data and perform data analysis in order to
extract information. With similar techniques, mobile devices are helpful
in people tracking. Similarly, location-based data is helpful in
generating mobile advertisements. With the help of this, the location of
a person can be identified and the relevant advertisement can be sent on
their mobiles. In recent years, data analytics service providers have
started to invest considerably in their data analytics outsourcing
offerings with increasing focus on mobile analytics.

This helps vendors in concentrating on providing better offerings and
moving up the value chain.

According to the report, one of the major drivers is the exponential
growth of data. With the presence of a large amount of data, enterprises
need data analytics to automatically track the performance and behaviour
of the information stored in their IT systems. In addition, they require
data analytics to develop innovative business strategies and improve
their overall operational efficiency.

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