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"Let’s Get Phygital.” That might be the official 2016 holidayretail jingle if industry pundits had commissioned Olivia Newton John to rewrite her 1981 hit for the make-or-break selling season. (And why wouldn’t they?) This year, shoppers will be flexing their digital/physical shopping muscles, getting “phygital,” like never before, according to retail reports. The [...]read more

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