704% Returns On Marketing Spend

Don’t believe us? Well, let’s go to the carnival, have dinner and get chased by scroundels. Then you will believe…..

THE BANK (THE CONTEXT)

You walk into the bank, your footsteps echo on the hard floor and the sound of tapping keyboards becomes more noticeable as you approach the counters. A cashier welcomes you with a warm smile. You gently pass bills totalling $100 that you want to deposit. You are told the bank will give you $3 for every $1 invested, so $300 will be paid into your account… Now you’re the one with a warm smile!

The Moral

Returns on investment or marketing spend (ROI) are common throughout a lot of industries e.g. Savings/investments/property/antiques etc. You’ve no doubt had a positive ROI on your bank account through interest (albeit not huge). Most people if selling their house will also realise a ROI.

When marketing through expandingant.com, it is common to realise a substantial and consistent profit.

Next on your trip is the carnival….

CARNIVAL (BELIEVING)

You have to meet a friend for coffee, but decide to take the scenic route through the lively carnival. Through all the smiling people, bright lights, noise and various appetizing smells you focus on a child who is on the brink of crying and begging her Dad to play a game to win her a giant soft toy.

Her Dad is unconvinced that it’s possible to win and with a stern face questions the owner. The owner enthusiastically explains the game and demonstrates winning himself.

The Dad still seems unconvinced until the owner, with a smile points out a recent winner who is carrying the same soft toy his daughter wants so badly.

The Dad becomes convinced to play a couple of games……. He loses the first but wins the second….

The Moral

Being sceptical is natural and you will no doubt feel some scepticism when we say you can achieve 704% Return on Investment (ROI). This is a good thing as it shows you’re smart! Fortunately though, we have a solution for these feelings of scepticism, which is numerous independently verifiable statistics on the effectiveness of marketing.

So let’s explore the independent statistics – click on the arrows to the left/right of the monitor picture below or click on the circles under the images.

Now for that coffee with friends….

COFFEE (BENEFITS)

You’re having coffee with a friend. You sit down on comfy chairs with a warm mug in your hands and experience your drinks aroma. Settled in the relaxing environment you start to chat.

Straight away you notice your friend has lost weight, so you congratulate them. Your friend joyfully and rapidly talks about the subject in detail. She tells you that not only is she healthier and her cholesterol has gone down which is why she wanted to lose weight, but she’s experienced other wonderful benefits like becoming fitter, old clothes fitting her and becoming more confident.

She confirms with a steely determination that with such great benefits she’s going to lose at least another 7lbs

The Moral

There’s often more than 1 benefit to doing something. With marketing you can expect the following benefits:

More money. This is the obvious one, and is what is the driver of most people marketing.

Brand awareness. When advertising, you are getting your brand in the public eye and you’ll get sales from customers. What you’ll also get is delayed purchases from customers who aren’t quite ready to buy in the present – but will remember you and shop with you when they are ready to buy.

Repeat customers. I’m sure you can think of repeat customers your business has? Well you’re not alone as in a lot of industries, repeat customers make up a significant % of businesses income (you may have heard of the 80/20 rule?) Marketing brings more customers to your door and more chances of repeat/lifelong customers.

Time. You’re already no doubt putting in a lot of hours at work and more than a lot of people. If you ask us to do your marketing for you, it leaves us to do what we know and leaves you with time to carry on with other important tasks in your business.

Now it’s time to be scared…

THE BIG CHASE (WHY US?)

You and your friend have said your goodbyes and you’re walking home. It starts to rain so you begin walking faster. The streets begin to empty.

You turn at a corner with a couple of people wearing hoodies. Several steps down the footpath you hear raised muffled voices from the individuals wearing the hoodies. You think nothing of it and continue walking.

The raised muffled voices get louder so you glance back and become startled when you notice they are a lot closer to you now and are pointing in your direction. You retaliate by walking faster and becoming increasingly fearful.

The voices behind you become louder and closer, your heart is noticeably beating faster and you’re breathing a lot quicker

Suddennely the hoodie wearers have caught up with you, although it’s nothing to fear as they are two young office workers who are kindly returning an item they saw you drop.

The Moral

Everything is not always as it seems, and it’s the same with us. You may think that the name expandingant.com for a marketing company makes absolutely no sense. However let us explain the rationale behind our name and why you should choose us:

Ants are strong and can lift up to 50 x their bodyweight. So they punch above their weights. Likewise we ensure are campaigns are strong and robust. Performance is everything to us, and we love to be measured on it to show our value to you.

Ants are very focused on their duties and everyone has a purpose, whether it be the queen or soldier/worker ants etc. With us we never lose sight of the fact that our purpose is to provide you a good return on investment. We will only ever look to pursue marketing methods and messages that can be effective.

Ants have been around for over 100 million years and have survived mass extinction events on the planet. In short, they are resilient. We ensure our campaigns are robust and resilient by focusing on your customer, their physchology triggers and building a foundation to your campaign to ensure it’s effective on multiple levels.

So we ensure our campaigns are strong and effective, focused, resilient and high performing. And once we have set up a campaign for you that has these attributes and success we will simply look to expand, albeit cautiously where we are confident of mirroring the success you have already experienced.

Next: how good is your memory?

STORY WITHIN THE STORY (CASE STUDY)

You’re almost home and see a woman reading a book. It’s from a successful series of books that have also featured on TV. You fondly remember the characters and storylines, which you continue to reminisce about until you’re home.

The Moral

We all love a good story, and true stories can often be very thought provoking. With that in mind, here is one of our customer stories:

Binauralbeats entertainment contacted us confirming they needed help to increase their customer base.

Binauralbeatsentertainment use binaural tones to help induce a relaxed mental state which can help with people who suffer from anxiety, wish to meditate, study for exams etc.

Here is how we helped:

Customer Profiling

We went deep into customer profiling. We asked for access to Binauralbeatsentertainment’s customer data and sought research on the subject to help us understand their typical customer. Ultimately we determined there were several types of customers.

Marketing Methods

We then started to investigate what would be the best marketing methods to reach the different types of customers. We identified the best methods to reach the prospective customers would be: Pay per click advertising, banner advertising and flyers

Engagement

We then took to the task of engaging each of these highly individual types of customers. We had to examine in detail what was important to each of the customer types and create pieces of marketing that each prospective customer would find relevant to their personal circumstances

Tweaks

Once the marketing was live, it was then a simple case of monitoring and making small tweaks to boost performance

All of the above resulted in success and an ROI in excess of 600% for the client.

Next: what’s the time Mr Wolf?

WHAT WILL IT BE? (THE BIG PICTURE)

Finally you arrive at home, you feel notably drained and you notice your feet ache as you take off your shoes. You slump down in a chair to take the weight off and put the TV on.

5 minutes later and you start to feel hungry. You suddenly realise you haven’t had dinner so you start to think about cooking yourself something.

You get up and start walking to the kitchen. You’re so tired that any movement seems like a tremendous effort and walking across your home feels like walking waist deep in water.

You begin to think about all the work needed to make yourself something to eat, such as washing/preparing food, cooking the food using the grill/oven at the same time and then cleaning everything after use.

Cooking tonight seems to have so many drawbacks that you ultimately decide to order some takeout food to be delivered instead.

The Moral

When making an important decision, it’s essential to consider the bigger picture in order to make the right decision. Let’s discuss some of the finer points of working with expandingant which are important for you to know:

Contracts

We don’t insist on long term contracts e.g. 6 months+. We know some clients feel such contracts offer elements of security, however we can still offer contractual security through contracts/written agreements but without the long tie ins.

Why don’t we insist on long term contracts? Because we don’t need them. Clients stay with us because they want to, not because they are stuck with us.

Guarantees

We don’t offer any guarantees, and it’s not something we’ve ever had to think of.

The absence of a guarantee doesn’t bother our clients and why should it? Guarantees are not standard throughout the industry.

Marketing Channels

We will choose between many types of marketing channels when promoting your business. Today you’ve probably seen dozens of marketing messages in different formats, e.g. Print/online/TV/billboards – all of which we have the option of using.

At the end of the day, you are hiring us to provide you a good ROI and that is what we will focus on. Although don’t think we have the blinkers on, we understand there are other areas of important such as company culture etc and we also understand that you are the experts within your business, not us.

Not Working

We can’t guarantee to work with you for a number of reasons:

We have a strict conflict of interest policy that restricts the types of businesses we can work with. For example, we deem it inappropriate to take on 2 chiropractors working within the same geographical location.

We have a finite resource. We can’t accept unlimited clients. Once our resource is spent, we won’t take on any new clients. Our first commitment is always to our existing clients.

We will sometimes refuse to work with clients where we don’t believe a positive outcome can be realized (although this very rarely happens and only in very specific circumstances)

Price Ranges

Depending on the type of work you want undertaken, we could charge you between $200 to $20,000 per campaign.

So unfortunately we don’t work for peanuts. Don’t expect to pay us $50 and that translate to 10 hours work. After all, would you expect that from an attorney?

Now it’s time to lose your…

WHAT HAVE YOU LOST? (CONSEQUENCES)

You hear the doorbell…… It must be the takeout being delivered.

You walk to the door only to find that it’s locked and the keys are missing. “Just one minute” you shout to the other side of the door.

Your search starts near the door but the keys can’t be found. Your search then becomes more frantic and you rush to check your coat pocket, the chair and re-trace your steps from when you arrived – but still no luck.

The takeout delivery man is getting impatient, knocks on the door and shouts “do you want this food?”

The panic is mounting and you’re now becoming quite flustered. Not knowing what to do you scan the floor for the keys, your eyes and neck darting back and forth. It is during this time you see a strangely shaped object in your pocket…. Yes! It’s your keys! You’ve found them and can now open the door, have dinner and go to sleep.

The Moral

Losing items can be inconvenient, stressful and cause all sorts of implications and is rarely a good thing! Well why not consider what you can potentially lose by not marketing with expandingant.com:

So let’s explore your potential losses – click on the arrows to the left/right of the images below or click on the circles under the images.

So that’s the end of your journey, and you should now believe we can achieve 704% ROI’s for you. So what next?

CONTACT US

Now it’s time for you to contact us. Don’t delay though as if you contact us by 31st January 2015 we will set up free SMS (text messaging) marketing for just asking about our services.

With this offer there are no catches/hidden costs, and it is genuinely limited as we are effectively losing money by doing this – which of course we can’t do indefinitely, hence the deadline. For more information see our ‘Terms’ page.

Note for contacting us: we don’t use high pressure sale tactics and don’t believe in pestering customers. If you don’t want to work with us, we’ll part good friends.