USA > Give Water

Give Water enacted a redesign to bring its
charitable mission to the forefront.

Give
Water enacted a redesign to bring its charitable mission to the forefront. The
brand devotes 10 cents for each bottle sold to a cause identified by one of
four SKUs. New bottle designs, one for each SKU, feature a “droplet” graphic that’s
filled with iconography to represent the cause. The Give Hope SKU, for
instance, supports local breast cancer charities and features the iconic pink
ribbon inside the droplet. Typography, including the Give logo, was redesigned
to express the personality of the brand, while packaging copy was updated to
strike more of an emotional chord with consumers. The brand is also reportedly
the first to use an oxo-biodegradable PET bottle in North
America, saying it recycles with traditional PET.

Events

At the completion of the webinar the viewer will have a grasp of the high level developments that are changing consumer interaction with brands along with the insights to enact change within their organization and with their brand labeling.

A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.