Raise The Roof! is the official campaign launched by the Blues Foundation of Memphis to raise the
estimated $2.5 million needed to complete the Blues Hall of Fame. "The Hall of Fame" will pay tribute to the great bluesmen and women, giving them and their music the
respect and validation they deserve.

Memphis is known as the "Home of the Blues" around the world and what better way to
acknowledge that fact than to house the Blues Hall of Fame right here in the "Bluff
City."

Not only will this facility preserve and celebrate the legacy of the legendary Blues
artists who call Memphis and the Delta home, but it will provide a new tourist destination
that will bring more recognition and dollars to downtown Memphis.

Support of this effort will help nurture the long term growth of our city, and supporters
will become a part of Memphis history.

Reactor Sports Watch brand manager Scott Lipsett says that when he heard about the effort, he knew that
Reactor had to get involved. It has created a limited edition "Critical Mass" watch, featuring a stylized 3D version of the Blues Hall of Fame logo on a blue sunray dial.

The Superluminova dial markings are inspired by the guitar pick, which is the most basic of Blues equipment.

The company will donate a large portion of the proceeds of every sale to the "Raise The Roof" campaign.