BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON.

Formula 1 World Champions from past to present will take part in the first ever Financial Times supercar experience – the FT Run To Monaco. The exclusive event will see former F1 champion Damon Hill leading the participants in a fleet of luxury supercars on a route from London, through France and culminating at the Monaco Grand Prix 2012.

My take: when you have a great newspaper yo have great readers and great advertisers, so you must have great marketing ideas. In a time of timid initiatives, second-class promotions, low budgets and lack of imagination, this is a refreshing event. Think Big to win Big. Bravo!

Thanks to INNOVATION’s Peter Litger.

(Something that my friend Javier Goizueta en his fantastic team can do for any Spanish newspaper)

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