Youku Joins Broad Coalition in Support of UGC Principles

BEIJING, March 7, 2011 /PRNewswire-Asia/ -- Youku.com Inc. (NYSE: YOKU), China's leading Internet television company, announced today it will join several of the world's leading Internet and media companies to support a collaborative set of principles that enable the continued growth and development of user-generated content online and respect the intellectual property of content owners. Youku has agreed to support the Principles for User Generated Content Services (www.ugcprinciples.com) by implementing industry-leading copyright protection measures on its website. The Principles call for cross-industry collaboration among rights holders and internet companies to achieve the mutually beneficial goals of encouraging innovation and empowering content creators, while at the same time respecting intellectual property rights. Youku's support for the UGC Principles is the most recent undertaking by a Chinese company to strengthen relations with content owners and encourage respect for copyright in China.

Youku's "comprehensive content" strategy involves reaching out to and working with rights holders to offer a broad selection of fully licensed content alongside user-generated and self-produced content. Building on its solid base of 1,500 media partners in China, Youku is increasing its investment in international copyrighted content. Youku has established partnerships with international copyright holders, and is in various stages of negotiations with other major international content owners.

"Youku enjoys good relationships with both Chinese and international copyright holders," said Youku Chairman and CEO Victor Koo. "As we form closer partnerships with rights owners, we are also making sure our users have authorized access to the content that they want, wherever and whenever they want it. To that end, we are working with content companies to secure rights to their titles, while also aggressively defending those rights through robust screening mechanisms to prevent copyright infringement. We are committed to working with creators and copyright holders, and we see our support for the UGC Principles as a way for us to reaffirm that commitment."

Youku launched China's first fingerprint-based content identification system in early 2010, and recently made upgrades to the system that will allow for real-time updates to the system's database of copyrighted content. The new state-of-the-art filtering system, together with other content protection measures Youku is adopting, will give Youku unprecedented capabilities among Chinese UGC-centric websites to identify and prevent digital theft -- another key element of its support for the UGC Principles.

"We are pleased to see Youku proactively adopting industry-leading filtering and other content protection measures in compliance with the UGC Principles and in the process moving to protect the countless workers around the world who depend on creativity and ingenuity to earn their livings," said Daniel Mandil, Senior Executive Vice President, General Counsel and Chief Content Protection Officer of the Motion Picture Association of America. "Youku's successful implementation of the UGC Principles will underscore Youku's commitment to being a leader in protecting intellectual property rights in China. Support from Youku and other leading sites is crucial to ensure that UGC-centric websites remain focused on highlighting the original creations of their users, while at the same time respecting the innovation, creativity and intellectual property of U.S. copyright owners and, most importantly, protecting jobs."

About Youku

Youku.com Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU."

About the UGC Principles

The UGC Principles reflect a collaboration among leading commercial copyright owners and services providing user-uploaded and user-generated audio and video content to establish principles that will foster an online environment that promotes the promises and benefits of UGC services and protects the rights of copyright owners. Major copyright owners that support the UGC Principles include: CBS Corporation, Disney, Fox Entertainment Group, NBCUniversal, Sony Pictures Entertainment, and Viacom. The UGC Principles are also supported by Youku, along with several other UGC services. These companies are united in the belief that the UGC Principles, taken as a whole, strike a balance that will result in a more robust, content-rich online experience for all. For more information about the UGC Principles, seewww.ugcprinciples.com.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including statements about Youku's beliefs and expectations, are forward-looking statements. Among other things, quotations from management in this announcement contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward- looking statements. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the risks included in our registration statement on Form F-1, as amended, filed with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and Youku undertakes no duty to update such information, except as required under applicable law.