WELLA PROFESSIONALS INTRODUCES

COLOR FRESH CREATE

The 1970’s was a truly transformative decade, not only for its influence on fashion but as it also spawned a care-free attitude to experimentation that extended from lifestyle to hair colour.

The trend for bold, bright hair took hold with provocateurs from the 70’s during the punk period, who created a legacy that lasted – and has grown – through the decades.

After all, creativity thrives where colour lives – we see colour in every creative sphere, from designer’s catwalk creations to celebrity transformations on camera. Expressive colour is here and ready to go mainstream.

A few decades later the hair care colour space is experiencing a boom with the return of bold and pastel palettes.

#PASTELIZATION

A true creative, semi-permanent* colour cream which fades true to tone over time and pastelizes during each wash, Wella Professionals Color Fresh CREATE, gradually fades into beautiful soft pastel hues and lasts up to 20 washes*, thanks to the carefully selected dyes that avoid an off tone fade, allowing clients to enjoy full creativity and freedom to change!

Its Precision Cream formula enables controlled application and unlimited coloring techniques, while it is ammonia-free, fragrance-free and peroxide-free. Make your clients feel as unique as your creation with the new Color Fresh CREATE by Wella Professionals new semi-permanent expressive colour palette.