The one-off special paint scheme for the sport’s most popular driver likely will generate merchandise sales, and Lionel NASCAR Collectibles already is selling diecast models of Earnhardt’s Las Vegas car.

Pepsi, through its Amp and Diet Mt. Dew brands, is a primary sponsor for five races this year for the Hendrick Motorsports driver.

Earnhardt, NASCAR's most popular driver, is second in points after two races, trailing Hendrick teammate Jimmie Johnson.

Qualifying for the race is scheduled for 6:40 p.m. Eastern Friday with the race set for 3 p.m. Eastern on Sunday.