Explore the Social Business Opportunity

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Our new Social Business Innovation Hub launches today. The Hub's goal is to help you understand the hidden challenges and tremendous opportunities of a phenomenon that will forever change how we collaborate, communicate and innovate. We'll pursue our goal through MIT SMR research, interviews with thought leaders and publication of the best research and ideas from academia, consulting and industry. Learn more »

A few squeaky wheels can drown out the cheerleaders in online product forums. And your less involved customers can actually be your most positive supporters. New research explains the dynamics of online forums, and gives social media monitors and strategists guidelines for listening — and reacting — to online comments. Read more »

Researchers today are busy measuring all the ways that social business is increasing productivity, collaboration and innovation. Read the original article that predicted it all — from our archive, now freely available »

We’ll launch our own research into the fast-changing social business landscape in early November. Please look for our survey invite, and be sure to participate in this important research. Read our executive editor’s note to learn more about our research’s aims.

From Our Network

Grasshopper Blog “Even with the flurry of change, [McAfee] notes two particular qualities of an office that seem to be especially enduring. First, offices are still highly hierarchical organizations. Even the young, hip tech startups, McAfee points out, retain the “organizational trappings of their industrial-age predecessors.” Second, and more importantly, the water cooler is still a very important piece of equipment. Humans are social animals and depend on the office as a place for social interaction and collaboration.”