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Planned changes to marketing budgets in the U.S. in 2017, by channel

Planned changes to marketing budgets in the United States in 2017, by channel

This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.

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This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.

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Release date

March 2017

Region

United States

Survey time period

March 2017

Number of respondents

nearly 400 exhibit and event professionals

Special properties

Among trade show marketers/exhibitors

Supplementary notes

During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?" The source does not provide survey information (date of survey, date of publication, type of survey used). Date of survey is an estimate; date of publication is the access date.

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