Who and what is Wal-Mart's target market?

Walmart targets all market segments that are lower-middle class and poorer. However, with the recent economic recession, Walmart has been working to cater to middle and upper-middle class people as-well.

I feel walmart is targeting everyday people. Those who actually work hard for money and are living paycheck to paycheck. The prices are great considering I have 3 children and I have other expenses outside of items I am purchasing at the store like the mortgage and daycare.

The target market for Wal-mart I think are blue collar people who are looking for good quality at reasonable prices. Wal-marts are located in more rural than urban areas making it a destination for many rural customers.

Their target audience was comprised fundamentally by cost-conscious, low-income segments. Walmart has also their target market for students. They are targeting all people because of competion from their rivals.

The target market of Wal-Mart is varied. They are trying to bring in customers across most socio-economic backgrounds by having the lowest prices on items that people are already familiar with, especially name brand food and beauty items.

The target market of Wal-Mart is the middle class, both upper and lower, people with a little expendable income but who still find it important to budget and watch prices. Also, they are marketing towards the "traditional" family with heterosexual parents, one or more children, and a rather busy schedule.

Wal-Mart targets lower-middle income bracket families and people. They want to target grocery shoppers, as well as money transfer and check cashing customers as well. They have many services and products that appeal to these groups.