Brands That Use AI To Enhance Marketing

13th May 2018

We all know how marketing can enhance sales. However, enhancing marketing requires real skills and creativity. Or does it? Can machines do a better job at promoting, advertising, and ultimately selling products than a creative human being? A complete switch to AI seems futuristic, but some major brands have already implemented the tactic of using chatbots, voice assistants, and other smart systems for marketing enhancement purposes. In fact, a vast majority of globally known brands has already benefited from using AI. Let’s see why and how.

The AI may be more efficient at certain tasks, but it’s still a long way from being able to replace people. For instance, only 7% of customers are open to buying a product through a chatbot. However, companies like Nordstrom have found the right job position for AI-powered devices. Namely, their digital tool called ‘Style Boards’ allows salespersons to create and send personalized recommendations to existing and potential customers. Combine that with one of the many Nordstrom promo offers, and you’ll get an outstanding value purchase.

Another good example comes from one of the most recognizable brands worldwide. Nike uses an Artificial Intelligence system called ‘Nike On Demand’ to encourage people to lead a healthier life and exercise more by sending motivational messages. Still, if AI fails to motivate you, Nike deals and promo codes certainly won’t. Whether AI is taking over our jobs or not is debatable, but it’s a well-known fact that more and more brands are exploiting it for marketing purposes. Take a look at the infographic below, and you’ll learn that the future is a lot closer than you think.