Local Search Optimization

Google Local Search for Insurance Agencies is a low-hanging fruit that needs to be picked by all independent insurance agencies. With the advent of Google Universal Search, local businesses are able to compete with the national carriers such as State Farm, Nationwide, and Allstate for a page one Google listing for a term like “insurance agent”. We’ll take the time to work with your agency and determine what search terms your profile should be optimized for, ensuring desirable prospects can easily find you.

While it is rather simple to claim your Google Local+ Page, (currently referred to as Google My Business), there are a number of factors that need special attention to differentiate your listing from those of other insurance agencies competing for a top spot on Google. Rest assured that Insurance Marketing Partners is on top of these factors to ensure your agency an impressive ranking in Google search.

Continued Optimization

With Insurance Marketing Partners local optimization services, we’ll continue to optimize your brand across dozens of local search directories such as: YP.com, Angies List, Yelp, and others. We’ll also make sure you’re listed properly on your carriers “find an agent” page. All of these listings are setup according to best practices, and we’ll continue to improve your listing month-after-month to ensure you achieve and maintain a top listing on all major search networks.

Training

There’s no doubt that every insurance agent in the nation has been taught to hand out a few business cards to new customers at the time of policy delivery, and asking them for a small favor: “As you likely know, referrals are a big part of our business, so If you have any friends, family, […]