In marketing, “green” has become the new buzzword. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. According to Peattie (2001), the evolution of green marketing can be divided into three phases; first phase was termed as “Ecological” green marketing, to help solve environment problems through remedies. Second phase was...

Should Startups be Vision Oriented or Money Oriented?? Based on the discussions/comments on my previous post (say Volume I) I am glad to put down the opinion of some members of Startup community. So now here we are having the personal opinion of the people from startups based on their own experience. So lets start the debate once again. MONEY is a major resource and constraint as well for startups. Especially for the...

I had a brainstorming session with my colleagues some days back that being a start-up whether we should be Vision Oriented or Money oriented in approach. It was a difficult question to answer. We do face typical issues which I believe all startups face like managing cash-flow, development of idea, execution of plans, building strategy and off course sustenance. So while facing all that what should be our focus? During MBA...