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Importance Of Using Marketing

The process of selling or promoting products or service is called marketing, where it does involve advertising and marketing research. The process marketing involves the selling or promoting products or services, which involves advertising and market research. In a customer-driven organization, marketing is a key functional area. In most organization the marketing must work hard to persuade the company leaders to give them sufficient money for their department, this can only be achieved if the company leaders see the benefits of marketing.

Knowing customers, marketplaces, product, and industry are learned by the company using marketing. The Company prospers when the knowledge is used by the company to motivate the targeted consumers to buy more products and services. For this to happen you must find customers ideal for you and then analyze their motives and needs.

For your consumers to know you actually exist you have to first give them awareness before you market the product or service. Promoting the products in marketing helps to get the word to the targeted consumer for them to know that you are offering something that might benefit them. The key focus which is interacting with the consumers can be achieved with the help of marketing where tools used in interaction can be emails, telecommunication, mobile marketing and social media, with this platforms it is easier for the consumers to get quick response from the company. For you to make money you must spend money, not all investment do return the profit but when marketing is used it helps to improve the business profits since it does help to maintain loyal customers and also bring new ones.

It makes it easier for the consumer in making the decision as to why they should purchase your product or service this is because marketing does involve promoting of products or services. For your company to appear as if they know it all in their industry then they have to use marketing. Since marketing does involve interacting with the consumers it does help to create a long-lasting relationship with the customers. Marketing within the organization are what some companies adopt rather than using the marketing agency this in turn helps to save money since employing the agency is really expensive.

The latest products from the company are known by the consumers with the help of marketing, with marketing it also helps the new products to be quickly adopted by the consumers, the marketers work diligently when coming up with new products and makes sure that they are of benefit to the consumers. The authority and credibility of products is brought out with the help of marketing.