I sent question on “reading long content” on a phone before listening to the 2017 predictions..

After listening to the podcast… I just want to throw in that I disagree (but who knows) with Gael on google “rolling” back on long content and start favoring the short content.

We don’t know but need to also consider what’s BEST for google in the way they process the content.

Is it more efficient for them to process?

– A 5000 word article – parse things out OR 10-500 word articles.

– Can they better evaluate the “authority” of a long page with all the links pointing to other authorities easier and “trusting” long content and pull snippets out.

More pages to index and keep up to date means more processing of pages on their end.

Personally, I wonder if a long page “built” so the bot can consume (for example with a table of contents) at the top would better address the issue and then google can go directly to the point in the article that answers the question should at least be considered.