Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries has launched a hyper-localised Out Of Home campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of Australia’s most iconic regional cities and towns, including Wagga Wagga, Ballarat, Bendigo and Wodonga. The campaign includes executions such as “Proudly serving Albury; our favourite of the twin cities (don’t tell Wodonga)” on the NSW side of the Murray with a billboard on the other side claiming Wodonga as their favourite.
Media: Outdoor
Category: Drinks, alcoholic
Client: Carlton & United Breweries
Agency: Clemenger BBDO, Melbourne
Country: Australia