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Repeat this procedure for every page you are optimizing. This is also a great procedure when you are developing the keyword meta-tag for each page of your site. What I covered above is a very basic approach to organizing keywords. If you are up to the challenge, you can take it further by adding weights and multipliers to your keyword list to further refine it. You can choose to keep it basic while you are learning the ropes, but as you become more familiar you might want to be more critical in selecting your keywords to boost your performance in the search engines.

Also avoid dead links. These are links that don’t go anywhere and the viewer usually receives a “404—File not Found” error message from the Web server after clicking on a dead link. Ideally you can designate your site map, if you have one, as the default page rather than a “404—File not Found” error message. Verify periodically that all your links are still active. Internet Resources for Chapter 1 I have developed a great library of online resources for you to check out regarding planning your site.

They use the same metatags for every page on their site. Again, this is the same as buying 100 tickets on the lottery but selecting the same numbers for every single ticket. Some search engines rank sites by how early the keyword appears on the site. The earlier a keyword is mentioned on your site, the more points earned and the higher your site may be positioned in search results. And remember what was stressed earlier: Though you don’t want to repeat a keyword hundreds of times (most search engines are on to this and will penalize you for it), you do want to repeat the keywords assigned to that particular page a number of times on that page of your site.