Phillip Schofield has said 'This Morning' is carrying out "ongoing investigations" amid fears it was the victim of a hoax over a story about a celebrity sperm bank.

The presenter told viewers that an interview on the ITV1 show on Tuesday with a businessman called Dan Richards was under review.

Co-host Holly Willoughby said: "There was something not quite right, it was so unbelievable."

Denise Robertson and Dan Richards on This Morning

Phillip said: "There is no doubt it was an incredible tale. Well, we're conducting our ongoing investigations into Dan and there is a possibility that Dan may not actually be who he says he is and the fact that the whole story may not be what it says it was."

Its website offers women "a head start in life" for their children, saying it will give them the opportunity to "select a donor from our exclusive catalogue of proven winners". Its sample profiles include an unnamed former Premiership footballer and a rock star said to have a net worth of £40 million.

Celebrity Death Hoaxes

Celebrity Death Hoaxes

1

of

23

Hilary Duff

Hilary Duff is the most recent celebrity victim of the Internet. The former Disney star and "Gossip Girl" guest star, was rumored to have fallen off the Kauri Cliffs while staying at a luxury golf resort in New Zealand.