There are very few names in real estate technology that are as polarizing as Zillow. Agents have mixed opinions on it, but home buyers, sellers and investors continue flocking to it.

As a Realtor, whether you love it or hate it, if you’re trying to help your clients buy or sell a property, then you need to be using it. And not only do you need to use it, but you need to take advantage of every little opportunity that it provides.

In this article, we’re going to guide you through each of the 13+ ways that you can use Zillow for lead generation….without advertising. So, set your opinions aside for a bit and pay attention as these simple, free tactics could help you land your next few clients.

Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.

Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as it reels them in.

In this article, we are going to provide some useful tips on how to make a viral real estate video that can attract more buyers and sellers for your business.

Over the past year, a crop of media-based mobile apps have emerged and skyrocketed in popularity. People have rediscovered media, such as photos and videos, as a great way to engage with others online. As people become busier the need for quick, visual consumption of information makes photo and video content increasingly essential for effective […]

In today’s digital real estate world, people are used to gathering information as fast as possible. The old saying “Time is Money” has never been more true. We don’t have time to sit and watch commercials so we DVR the shows we love, and

Using video in today’s web 2.0 world to market realtor services and property listings I wanted to touch upon an area of the web and of search engine functionality that is experiencing rapid growth right now, and that area is in the integration of video. As bandwidth and compression and editing