Objective Based Investing is the investment methodology adopted by AIM, which is a different approach from the conventional investing methodologies, where financial performance is defined as a return against an investment benchmark. Our approach results in the focus of the investment strategy shifting from achieving higher returns on the investment, or exceeding the market returns, to efficiently funding the personal financial goals of individuals or institutions. With the right AIM, anyone can achieve their financial goals!

For immediate cash requirements, ease of deposit and safety, people normally park their money in bank
current and savings accounts. However, have you ever calculated the profit that you generate on
such savings accounts? more>>

We work hard all our life and manage to save money for the future. However, do these savings work hard enough
for us, especially when we take into account the effect of inflation slowly eroding our purchasing power?
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For Institutions:

Sophisticated corporate and institutional clients are increasingly using money market funds like the Askari Sovereign Cash Fund to manage their cash requirements as an efficient alternative to traditional bank lines. more>>

Most provident funds in Pakistan remain exposed to the pressures of inflation. We understand that both employers and employees seek a fine balance between risk and return, where a loss of principal is just as unacceptable as a loss of purchasing power due to inflation. more>>

At AIM we understand that institutions have unique needs and thus our team of investment professionals go beyond the call to understand the specific requirements of institutions and use our collective brain power to structure transactions...
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