Share a Coke, Ikon Communications for Coca-Cola South Pacific
5X Mutant Gum, OMD for The Wrigley Company
Nike She Runs, Razor for Nike
Shannons Supercar Showdown, Starcom for Shannons Insurance

Best Use of a Small Budget (Up to $300,000)

Steal Banksy, Naked Communications for Art Series Hotels
Australian Air Force – The Search For Australia’s Next Top Gun, UM Australia for Defence Force Recruiting
Australian Navy – Game On, UM Australia for Defence Force Recruiting

It’s odd to read the Mumbrella Awards media agency of the year shortlist posted earlier today and then see such little correlation between that list and the one above.
Match and PHD don’t seem like they’ve had any entry get into the finals of MFA’s but feature on Mumbrella shortlist. Converse is true for OMD and Mindshare.
Why such a discrepancy?