Customer Support

Aweber’s service is one of The stand-out features of the product.

Phone support, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.

Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.

On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.

If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.

In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.

Templates

By comparison to its Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 available.

To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.

Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.

However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Cancel Aweber

RSS Feed

Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.

This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this is a big time-saver.

It is worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.

On the plus side, there are quite Some of these to choose from – over most other e-marketing alternatives I have tried.

On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I think there is definitely some massive room for improvement here.

Web Fonts

One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.

There are good arguments for not Allowing use of web fonts – for example, your mails are likely to appear more consistently and display more reliably across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.

Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a little, and the inclusion of some appealing web fonts.

Importing Data

Importing an existing database Into Aweber is a fairly straightforward affair.

You can upload the following file Types:

XLS

XLSX

TSV

CSV

TXT

As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.

As you export your data, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.

For anti-spam motives, you will Need to answer a few questions about how you collected the information you’re importing. If your listing is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).

In essence, Aweber’s importing performance is great – no complaints here.

Automation

Marketing automation is a characteristic Which is offered by email marketing options like Aweber.

I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.

With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so on.

Aweber lately introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).

However, I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can activate mailouts.

By way of example, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.

So Aweber is definitely playing a little bit of catch up with its rivals here. Cancel Aweber

Autoresponders

Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.

Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.

On the other hand it is very easy To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.

On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.

Using Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.

Mobile Responsive Design

This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this can be a good feature.

1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns every month.

A/B testing

Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the remainder of your list.

Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.

Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).

For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you’re likely to want this operation urgently you might be best off considering an alternate email advertising solution.

Reporting

Email analytics in Aweber are good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, including

the Increase of lists over time

an overview of sign up approaches

where people are opening your own email (i.e., geographical place )

the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level

And more besides.

With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting interfaces.

Together with the latter two goods you Seem to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.

By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on a single dashboard (that you can then use to drill down to particulars ). Cancel Aweber

Email Opt-in

A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in procedure.

You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).

The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.

Integrations

Aweber Offers a decent selection of integrations with other options. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.

A number of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.

It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.

Leveraging data

Data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.

It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to visit some’manage subscribers’ section, search for a number of readers and save the search for a segment.

To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.

Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.

By way of example, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.

You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.

In an Perfect world you’d only be Able to select the relevant segments and send the message to those three classes. With Aweber however – this isn’t possible. You’d need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’

You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.

Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.

Conclusion

Overall I’d say Aweber is a Solid email marketing instrument.

It’s not the best product of its Kind available, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.

The main Facets of the Item That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to a real human being on an actual telephone line about your problem).

Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.

The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.

I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of utilizing it: Cancel Aweber

Disadvantages of using Aweber

Divide testing is presently disabled.

You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.

A number of the templates look a bit dated.

The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.

You can’t include or exclude a number of sections at once when sending an e-newsletter.

Advantages of Aweber

It’s easy to use.

Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, should be high.

It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than several similar options.

It lets you select whether to join people to your list on a single or double click basis.

It has good export functionality, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.

It integrates neatly with a fantastic range of third party applications and programs.

It includes an extremely large range of templates – over its key competitors.

Setting up simple time-based autoresponders is very easy to do.

All email templates are responsive.

Reporting features are strong.

Segmenting information is relatively simple and you may use both area contents and user activity (email opens, links clicked etc.) to create your sections.

You can get a free trial of Aweber here.

Price

There are 5 Aweber plans on Offer:

Hosting and emailing a list containing up to 500 subscribers: $19 per month

501 to 2,500 readers: $29 per month

2,501 to 5,000 subscribers: $49 per month

5,001 to 10,000 subscribers: $69 monthly

10,001 to 25,000 readers: $149 per month

In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.

A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.

One aspect of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all plans – unlike some competing products you don’t have to be on more costly plans to unlock specific performance.

Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in rival email advertising solutions.

Pricing Vs. Competition

Aweber is, Generally Speaking,

Significantly cheaper than Campaign Monitor

considerably cheaper than iContact

roughly the same cost as Mailchimp

marginally more costly than Getresponse

considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).

It’s worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you have a little email database, several of these competing goods are greater value.

By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…

$12 monthly with Mad Mimi

$15 per month with Mailchimp

$15 monthly with Getresponse

$29 per month using Campaign Monitor *

$32 monthly with iContact

Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…

$149 per month with Campaign Monitor *

$79 per month with iContact

$75 monthly with Mailchimp

$65 per month with Getresponse

$42 per month using Mad Mimi

* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which you can send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.

That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.

Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.

So let us Look at several Aweber attributes.

Aweber Free Trial

One of those Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Cancel Aweber