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beat the system, not the programmer

the day after releasing our first universal plug-ins
saw something interesting happening: we observed a sharp uptick in sales of some
of our not
yet ported plug-ins. while we expected a
slight increase because of the publicity, this was something that at first
looked counter-intuitive. a few days later understanding came in the form of an
exasperated, if not unfriendly letter telling us to 'get out act together'.
except not in such friendly words. what went
wrong?well, we always knew that our
customers are smart (after all, they purchase from us). it seems that our
pricing strategy (raising prices when we publish updated plug-ins, but offer the
update itself for free) can be exploited in a cute way: purchase the plug-in you
want now (at lower cost), and simply wait for the free update. this is called
'beating the system', and some people (us included) gain a feeling of smugness
and joy when it works. the drawback here is of course that you don't know when a
plug-in will be updated. this is called 'running the risk'. the trick here is
not running the risk while simultaneously suffering from a short fuse - or
worse: a deadline. because sending us emails demanding us to work harder,
faster, and especially on the plug-in just purchased is not helping. so - if you
think you are lucky - try beating the system, but please do not beat up the
programmers.