How Jo Ball started their logo design journey

Company name

CommunitySoul

Overview

We help sole traders, small businesses and entrepreneurs that have a sustainable, holistic and ethical attitude in business, to make a profit and grow.

Our Philosophy:
Relationships are important and mutual benefit produces maximum results. We work with our clients in a focused way and encourage the power of community and collaboration. Creating and encouraging this natural flow enables results that appear to be effortless.

Tell us a bit about who you are and the people you reach

Our clients are sole traders, small businesses and entrepreneurs with ideals and ambition, they care about people and the planet and want to run their own successful business – making profits that bring a great lifestyle.

They want to make a difference to people through their work.
They understand that working together is a great way to do that. By helping others they know they will help themselves. They also want to run a professional ethical business and be profitable.

They are looking for a place (us) where they can be open, honest, supported, professional … and somewhere that is a bit different. They are looking for us to help them scale up and flourish whilst being ethical and environmental.

Requirements

We need a logo that will look good in print as well as on the web. It needs to communicate a professional, heart centred, collaborative feel. Being led by vision and values.

Tone: Clean, effortless, professional, forward looking, fun, dynamic

Think: Entrepreneurs working together, care about people, planet, profit, success, Virgin brand, front of the book Play To Win by Larry Wilson

Color Palate: Up to the designer

Logo Guidelines:
*We quite like the image on the front of the book Play To Win by Larry Wilson
* We don’t want it to look like an eco logo – must give the impression of business success and caring about people, planet and profit.
* Our company name may or may not appear in the logo
* We have no pre-determined fonts – we do prefer simple and clean
* Taglines are welcome

Logo Usage
We will need to use this logo in a number of situations.
* Web
* Print
* Business Cards
* Signage
* Stationary