Ted Baker has emerged as one of the fashion trade’s Christmas winners after strong sales overcame the warm weather that hit rival retailers.

Retail sales for the eight weeks to 9 January rose 10.1% as online sales jumped 39.1%, Ted Baker said in a trading statement. The company did not give figures for established stores but excluding 7.5% of extra retail space added over the year, sales still rose.

Ted Baker said it opted out of frantic price cutting by fashion retailers as they tried to clear the rails of unsold coats and jumpers during the warmest December on record. The company has a long record of using quirky design to stand out from the fashion pack.

Gross profit margins are in line with forecasts and Ted Baker expects to have cleared all its stock by the end of January. The retailer said it was on track to meet expectations for its annual results.

Ray Kelvin, Ted Baker’s founder and chief executive, said: “The Ted Baker brand has performed well over the Christmas period against a tough trading backdrop. We continue to invest across international markets for the further development of Ted Baker as a global lifestyle brand.”

The retailer opened concessions in the UK, France and Spain and a store in California during the trading period. Its licence partners opened branches in Melbourne, Sydney, Saudi Arabia and Mexico.

Ted Baker’s shares, down by about 20% since early December, were up 2.3% to £27.61 at lunchtime.