As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Botanic therapy for hair

Published on January 31, 2000.

Ales Group USA will break the first U.S. branding campaign for its Phytotherathrie haircare line. Print ads from Badger Worldwide, New York, break in March issues of magazines, including Elle, Harper's Bazaar, In Style and Vogue. The ads play up the French brand's botanical ingredients with the tagline "Perfect ingredients for perfect hair."