The 2014 finalists represent work from 15 different agency and media groups, with OMD and DDB leading the shortlist with seven and six respectively. Winners will be announced at a ceremony on 6th June 2014 at the Pan Pacific Hotel.

The Effie Awards’ mission is to honour the most outstanding marketing communication works that demonstrate insightful strategy, outstanding creativity and proven results in meeting strategic objectives.

This year’s awards continues to utilise the new tiered judging process in line with international standards for the second year running. This includes two rounds of judging with a total of 36 judges. Headed by Ben Lightfoot, CEO of McCann Worldgroup Singapore, a jury comprising Singapore’s leading senior advertising and marketing professionals whittled the entries down to the 19 finalists, that then advanced to a final phase of judging to debate and determine this year’s grand winners.

“The Singapore Effie Awards remain the only competition that honours locally created work at a global level, making winning an Effie a global symbol of achievement,” said Lightfoot. “This year’s finalists demonstrated true partnership between agency and client to innovate within the category, creating campaigns that build the brand as well as the results. On behalf of Effie and the jury, I would like to congratulate all finalists.”

Said Shiv Moulee, Jury member and Chief Solutions Officer at Millward Brown, AMAP. “It’s an honour to be involved in this year’s Singapore Effies awards. By celebrating Singapore’s most effective campaigns, winners are encouraged to perform better and peers can learn from each other to create even more outstanding campaigns.”

Edward Pank, Jury member and Managing Director, Warc commented, “As the marketing and media landscape becomes ever more complex, the pursuit of effectiveness and proving the return becomes all the more challenging. This year’s entries provide a comprehensive range of best practice on how brands can meet and exceed their given objectives in the Singapore market. The cases that rose to the top were those that told an engaging story around a fresh idea and insight that concluded with convincing results.”

Tickets to the 2014 Singapore Effie Awards ceremony can be purchased. Just call 6220 8382 or email Effies2014@ias.org.sg.

The 2014 Singapore Effie Awards is organised by the Institute of Advertising Singapore.