Last saturday, Automobili Lamborghini opened Europe's first Flagship Fashion Store in Berlin – a boutique that is dedicated exclusively to the entire range of the globally successful 'Collezione Automobili Lamborghini' fashion collection. The exclusive boutique at Kurfürstendamm 63 was opened in the presence of guests from the world of politics, industry, fashion and society by Stephan Winkelmann himself, the president and CEO of Automobili Lamborghini.

'The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values,” announced Stephan Winkelmann. “We are pleased to give stylish enthusiasts of Lamborghini, who don’t need to be drivers, a fashionable new Italian address in Berlin!”

The new boutique’s opening was enhanced by a fashion show, launching the new Spring and Summer collections. However the star of the evening was a car, but rather a special one: the new Lamborghini Aventador LP700-4 – the first time it's been on show to the public since its acclaimed world premiere a few days ago in Geneva.

Sandra Salameh, the CEO of LFS Luxury Fashion Store Berlin GmbH, added: 'We are delighted that one of the most appealing international brands chose Berlin for its first solus fashion boutique in Europe. It confirms Berlin as a fashion and lifestyle capital with a particular vitality and attraction for the whole of Europe.'

The European premiere for Lamborghini’s boutique makes it the third core market for the company’s fashion brand alongside the USA and Asia. The boutiques are already well established in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing. Lamborghini's ArtiMarca division is responsible for the fashion and accessories range and has grown strongly since it was created four years ago. The online sales outlet www.lamborghinistore.com has also successfully established itself on the market in a short time.