Mall Ads™ provides innovative and bespoke advertising and media solutions within the shopping centre environment. Our comprehensive range of platforms effectively targets consumers and stimulates spend to the benefit of both brands and landlords.

Mall Ads™ has partnerships with key malls across South Africa to successfully engage with diverse income brackets.

MallAds™ presents brands with opportunities to engage with shoppers in a way that does not feel like traditional advertising. And with the growing number of malls in the country coupled with their extensive size, advertising in this environment is integral to any marketing campaign for the simple reason that it offers proximity to point of purchase.

Activation

Mall Activation, regardless of the audience income bracket, is a highly engaging platform to not only reach shoppers, but also to educate, entertain and entice. Encouraging brand purchase behavior change at the point of purchase.

Tailor made activation solutions are available across the mall spectrum.

My Barber – Mall @Reds

The Challenge

A competitor business opened in the lifestyle centre across the road.

My Barber shop wanted to ensure that they remained top of mind in their location, they wanted to capitalize on the time of year for haircuts – back to school and back to work – and wanted shoppers within their own mall to find them with ease.

The Brief

To provide a cost-effective campaign within the mall environment.

To incorporate brand presence and also facilitate directional marketing.

To ensure that the store remained foremost in the consumer’s mind.

The Solution

For one month, three double-sided Mall Talkers were tactically placed at high traffic areas within the mall to direct shoppers to the store whilst also communicating the store’s back to school special haircuts.

The campaign was strategically implemented over the December period leading into January, in order to drive “back to school haircuts” specials.

Results

The Barber Shop campaign was not only noticed but it increased sales by 20 per cent year on year.

“The Mall Talker campaign worked very well for us. The medium is cost effective and can be tactically deployed to drive feet to the store. Campaign results were immediate – I didn’t have to wait 6 months to see the impact.”

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