Flic is a bluetooth-enabled button. It’s a simple idea that has many uses from taking pictures with a smartphone to autodialling or even working as a personal distress signal. Nick and Todd met with Pranav Kosuri, co-founder of Shortcut Labs.

Flic is a coin-sized button that can be stuck or clipped onto almost anything. When pressed, it sends a bluetooth message that is received by the Flic app (available for both Android and iOS) and actions include controlling music, dialling phone numbers, sharing GPS position, taking pictures, dimming lights and more. Different things can be done depending on the number of clicks or if the button is being held down: one click could be take a picture, two clicks take a video. The possibilities are huge.

The Flic is currently on Indiegogo and $99 gets 5x Flics with delivery in April 2015.