Sony announces a stainless steel version of the SmartWatch 3, pushes new Roxy limited edition SmartBand

While we're sure that most of you will agree that the smart wearables industry hasn't gotten far enough in the last year or two, that doesn't seem to be stopping companies like Sony from continuing to push the frontier. But though the company used CES 2014 to unveil two new wearable gadgets – the SmartWatch 3 and the SmartBand – this time around it is only pushing an update to the two.

Starting with the dust- and water-proof (IP68) SmartWatch 3, Sony today announced a new stainless steel version at CES 2015, but the new material is about where the differences with the standard wearable end – everything on the inside is identical. This means the same square, 1.6-inch TFT LCD transflective display with a 320 x 320 pixel resolution (283 ppi), the same quad-core processor, 512MB of RAM and 4GB of internal storage. Also on board is a 420 mAh cell that will give you up to 2 days of "normal" usage. Sony is also introducing a holder for the SmartWatch 3 so that you can keep and customize it with different straps that suite the occasion – any 24 mm one will work with it.

Turning to the SmartBand SWR10, we're looking at design changes an nothing more, and not for the standard model, either. Instead, Sony has developed a limited edition model in collaboration women's fashion brand ROXY. The cobalt blue wristband also has a curvy shape, unlike the original it is based on.

Lastly, and this is related to both devices, Sony has built a website to complement its existing Lifelog app that keeps track of your daily activities and fitness via wearables such as the above, and is opening up the app's API so that other third-party developers (like the ones behind IFTTT and Habit Monster) can also add to the experience.

Too bad neither of you like having your eyes checked because the Sony Watch Steel in no way looks as bulky, feminine or toy-like as the Apple Watch.

Sony's done a fine job of transforming their smartwatch into something elegant and refined with a look that's completely smooth and cohesive, unlike Apple's which looks like some silly rock that's been run over by a stream roller sitting atop some random strap.

Relax dude, I'm not gonna tell you either of them look all that great, I really don't think they're that impressive. But I'm not rabidly pointing the copycat finger and denouncing Sony. It was a playful comment, wasn't meant to be taken so seriously.

You can buy the Sony Smartwatch 3 for $250, and it comes with some firsts in the Android Wear platform , offering GPS, NFC, Bluetooth 4., WiFi, and IP68. Also it comes with the largest battery ever offered on any Smartwatch (420 mha). The Apple Watch Sport is going to start at $350 for the Aluminum version and a rubberized band. Even if Sony charges $70-$80 for this stainless steel band. Its still a better deal then the Apple Watch that happens to still be vaporware.

7.Exempt1 (unregistered)

It doesn't look anything like the Apple Watch. Apple Watch is an iPod Nano with a screen and band attached, and costs a billion dollars for no reason. This looks like an actual sleek, smart watch; up there with Moto and LG for sure!

5.willard12 (unregistered)

I think the SW3 was announced at the beginning of September, before similar devices were unveiled. They just made a steel version. Of course, now everyone will start believing that another company was first and everyone else is copying when it's actually the other way around.

15.engineer-1701d (unregistered)

I don't think people understand that Sony was doing the smart watch before all the rest even before Samsung this is just a metal version of the black rubber one they have out already from last year my co worker loves it but it's not android wear so he won't get it if Sony doesn't get on board fast with Google's Android Wear they will be left out they can make both like Samsung does

That is also a watchphone not a smart watch like the sw1/2/3. The smart watches connect to a phone for notifications etc. The watch you mean isn't the first watch phone Samsung made the sphw10 the predecessor

You are right that Sony has been making smart watches before anyone including pebble. But the Sony Smartwatch 3 is the first Android Wear device that offers a ton of features that were not offered on the old versions. This watch has GPS, Bluetooth 4.1, WiFi, their other smart watches had lower resolution displays whereas this one has a 320x320 display, a quad core Snapdragon 400 CPU verses their previous versions used an 120-180mhz MCU. There Smartwatch 3 uses voice commands, IP68, You can install and listen to music right from the watch itself because this watch offers 4gb of storage.
To sum it up you are completely wrong when you said its like last years. This is Sony's first Android Wear which people can get from Sony or the Google play store.

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