Disney taps YouTube influencers for fashion series

In Destination: Disney Style, popular influencers like LaurDIY (pictured) take viewers on a global journey to see how the Disney brand is being fused into fashion.

The House of Mouse is harnessing the power of online influencers LaurDIY, Jaleesa Moses, Meredith Foster and Lucy & Lydia for its newly launched YouTube series Destination: Disney Style.

The five-part original series examines how local designers, fans and fashionistas from across five different international cities are infusing Disney stories and characters into their own daily styles and looks.

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Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry.
Contact Jeremy at jdickson@brunico.com.