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In the early nineties I was and SQL programmer in a market dominated by companies like Oracle and Informix. At the time these database companies stuck to their core competency. Fast forward a few decades and Oracle sells software in...

The recent Salesforce.com Cloudforce 2011 conference in New York Word of mouth advertising has always been important to business but today, a small group of people who others trust could be responsible for making or breaking a product or company....