Themes on this blog

Tag: Announcements

I’ve been writing here since 2007, and even earlier including a previous version of this site. For most of that time, anyone who preferred to check in here via email used an old Feedburner hack I made and received each post here sent to their inbox as an email.

Now I’m going to experiment with what has become a very popular move among lots of people I admire on the internet — a personally curated monthly newsletter on Tinyletter that I’m calling right now “Texts I didn’t send you.” (For now I’m going to keep the Feedburner in place but I will be transitioning the hundred or so of you there over to this replacement)

Two months later, we hosted a second, as per our every other month schedule for the friendly story sharing night. We’re shooting to host the third in September. It’s ready to grow, so now is when we invite big shots like Eric Smith.

I enjoy pointing out skills, traits, knowledge sets or the like that I lack and want to develop and finding practical, fun, realistic ways to develop them as best I can — in small, attainable steps.

I love storytelling.

I want to be a better, more captivating, more experienced storyteller. I also bought a house back in December and was hunting a more original way to christen it.

With that in mind, a couple Saturdays ago, I introduced Story Shuffle to a dozen friends, mostly a cohort of former colleagues from my college newspaper days. It’s something of a themed, first-person storytelling event with lots of tasty food.

I haven’t totally flipped. I maintain — for now — the stance that, until sponsorships or other ways to monetize full-text feeds are in place, NEast Philly and Technically Philly, as we announced in October, should keep their partial feeds. It comes down to this duality I see.

But the rules are a little bit different in the mission-orientated nonprofit world. I am the first in this role, creating what the media and marketing department of ours should look like.

And already, it’s time to bring on an intern this summer to help me with my role as Director of Media and Social Marketing in our Center City Philadelphia headquarters at 15th and Locust streets. The good news is that because I hate so much being unable to pay an intern, I’m looking to make it a meaningful learning experience.

See the formal Content and Media internship description here, but the short of it is that I’ll be looking for someone sharp and engaged and interested in social advocacy, the Web and content.

You’ll work with me on creating community and audience building via social media, including our yet to be officially released blog. I’ll be expecting 15-20 hours a week, but for the right candidate, I’m going to be flexible in time and space.

With a bit of a twinkle in our eyes, my colleagues Brian James Kirk and Sean Blanda, today, we launch a small testament to our love for that city that lives in Philadelphia’s historic shadow: New York.

It’s not much now and probably won’t be in the future. Just a small landing page for a mentality.

Yes, it comes from that old New York Times trend story that chronicled — in a somewhat condescending tone — the young people from that city, particularly Brooklyn, who were migrating to old transitioning neighborhoods of Philadelphia.

Philadelphia, the story suggested, was the ‘next borough’ so the ‘sixth borough.’

Indeed, the over-heightened echo chamber of circular praise and obsessive coverage and conversation on those now familiar Web-based tools stem from their truly trans-formative power.

I’ve taken an interest in all of that. Enough so that, in addition to the conferences at which I’ve spoken, conversations I’ve had and now the full-time job I enjoy, from time to time I’ve been asked to walk others through the good of what social media can have.

A lot of times, the requests come from or are on behalf of small business owners who keep hearing that these damn Internet buzz companies are going to help them make more money. Often times, they don’t know how, don’t want to try or are too turned off by the schmaltz and self-styled gurus to even think it’s for them.

That’s good. I think that’s all lame, too. It’s an opportunity to speak like a real person and keep it all appropriately relative. Facebook and Twitter and blogging are not important, but they can be important for promoting something you love to do, which, in turn, is important.

So, I’m happy to announce that, next month I’ve been asked to lead a small teleconferencing course called ‘Basic Blogging for Business.’

Below, I share some of the details of this and a similar class I taught with the same group in the fall.