Kauffman Tire Atlanta Falcons Promotion

During the 2014 NFL season, Kauffman Tire in partnership with the Atlanta Falcons developed a promotion for customers and football fans to have the chance to win up to $160 off new tires after every game. Every quarter the Falcons scored, customers save an additional $40 of a set of new tires the next business day.

ABOUT THE PROJECT

To kickoff the promotion, we wanted to present various options of creative pieces to promote the event, ranging from in-store displays, billboards, and social media.

MY ROLE

My role in the project was to develop a mark to be synonymous with the promotion as well as build out creative materials both in and out of the store. Working with my copywriter and ECD, Doug Gonterman, we established creative standards then built from there.

In-Store Signage

Window Poster

These posters would be showcased outside of Kauffman Tire locations to have customers learn about the promotion.

Table Tent

A die-cut table tent would be displayed on the countertops inside of all Georgia Kauffman Tire locations.

Tire Display Insert

Inserts showcasing the promotion would be rotated in current display tire inserts within the store.

Digital Assets

Social Media

Social media platforms would be branded with the promotion throughout the season via cover/profile photos as well as various creative iterations would be posted when the promotion is activated the following business day.