Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University!

Take a seat as we get schooled on the significance of empowering brand advocates, how to build relationships with a target audience, why some companies still don’t do social, and the myths that get smashed!

Takeaways

Stop only selling on social; that approach alienates people who just want to learn about the brand