Keynote Speaker Gladwell Channels the Power to Create Positive Change

The word epidemic immediately conjures up unpleasant connotations. But the literal definition of an epidemic simply is an event that is contagious and spreads rapidly, and those two traits are not inherently negative...

By Michael P. Voelker|June 06, 2010 at 08:00 PM

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The word epidemic immediately conjures up unpleasant connotations. But the literal definition of an epidemic simply is an event that is contagious and spreads rapidly, and those two traits are not inherently negative–consider, for example, contagious laughter. Malcolm Gladwell believes people can learn from this physical and social phenomenon in order to create favorable outcomes in their work and lives.