Tell me, why go “just” Full Frame? According to a new and also an anonymous source, Fujifilm will launch a digital medium format mirrorless camera.

Of course, for now, be very careful with this information and take it with the usual grain of salt. That said, here is what the 2 sources told me:

New Source

Fuji will launch a digital Medium Format camera by the end of summer.

Anonymous Source

Fuji is working on a digital medium format mirrorless camera. The prototype is said to look like a X-PRO1, with hybrid viewfinder, but more of a size of the Fuji GF670. The prototype is using the same Sony CMOS sensor present in the Pentax 645z.

_ _ _

It’s a tough battle in the fiercly contested mirrorless market! Latest rumors suggest that also Sony will launch a Mamiya 7style MF camera (source-SAR). But, as the saying goes, when the going gets tough, the tough get going! And Fuji seems to be ready to face the challenge.

Keep in mind that the Sony and the Fuji rumor are both still NOT confirmed by trusted sources.

However, if the rumors are true, then also Fujifilm has some trump cards to pull out of its sleeve. A Medium Format digital mirrorless camera, the rumored X200, X30 and the X-PRO2. (OMG, lots of rumors I have to work on! )

Ok, I’ll put my best also into this rumor and see if I can confirm the MF Fuji ASAP. Of course, feel free to help me and to make my work a bit easier. If you decide to share some information, you can do it completely anonymously via rumor box (if you don’t mind, use a nickname, so that I can eventually recognize you in future), or contact me via email at fujirumor [at] gmail.com.

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