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Thanks SEOMoz for quoting my Q&A in the article. I wanted to update everyone. We, while still optimizing our Positive SERPs, we have about 16 on Pages 1, 2 and 3. We DID successfully impact Google Suggest!! We have not removed "SCAM" but we did get "BRAND NAME" + "TRUTH" to leapfrog SCAM. This is seen as a huge win and step in the right direction. We did it using the methods mentioned in these comments, but it TOOK time. Like 45 days minimum to see Google Suggest change.

One question, I wonder if you "change your location" on google, and perform a search, does that impact the "regional" Google Suggest? Just a small thought on tweaking our reputation management process for Google Suggest.