The problem: Our customers with pet dogs find it hard to plan a holiday that their dog can enjoy too. Our main website helps them find pet-friendly accommodation but we kept hearing that people needed help ensuring that there are dog-friendly activities nearby.

The solution: My team and I created an interactive Google map showing all of the dog-friendly beaches in the UK.

The outcome: We have plugged a significant content gap on our site and in turn have made the customer journey easier for 100s of our dog-loving users.