In reality, surfers are directed to a video player that resembles YouTube, before being exposed to a survey scam popup. Unlike many such scams the Sheen lure actually offers would-be marks video content, though unsurprisingly not the material they might have expected.

"The video you are sent to is a spoof from break.com that makes fun of Sheen by dubbing his voice over a fake sex video," reports Chester Wisniewski, a senior security advisor at net security firm Sophos.