J.Crew Ditches Models and Features Fashion Favorites in Fall Ads

Photo: Courtesy of Women's Wear Daily As one of the more wearable lines in terms of style and price point, it makes sense that J.Crew would feature real people, rather than models, in its fall campaign. The brand, headed by Jenna Lyons, tapped these ladies for it's women's ads: makeup artist Alice Lane; fashion director at Tank Magazine, Caroline Issa; Linda Rodin of Rodin; deputy editor at Le Figaro, Virginie Mouzat; fashion editor at Wonderland, Julia Sarr-Jamois; and assistant director museum of development, Angela Goding. The guys aren't too shabby either, showcasing Tumblr's founder and chief executive officer, David Karp; creator of Arquiste perfumes, Carlos Huber; CEO of Trunk Archive, Matthew Moneypenny; contemporary art business director at Phillips de Pury & Co., Joe Carlucci; and field advocacy director at the American Cancer Society, Spencer Lyons. Choosing these stylish regulars does make the duds feel even more accessible and wearable. The tagline, "We know you're out there" is meant to directly speak to customers. "We chose very accomplished people who have an impact on our customers and culture in general," Diego Scotti, J. Crew's chief marketing officer, said in WWD. "They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities."