Greystone Appoints Avrom Forman Director of Sales Strategy

July 18, 2016

Greystone announced that Avrom Forman has joined as Director of Sales Strategy. In this newly created role, Mr. Forman will serve as a strategic advisor to the FHA origination team, reporting directly to Mordecai Rosenberg, head of Greystone’s FHA lending group.

Mr. Forman was most recently Chief Executive Officer at Eastern Union Funding, a leading national commercial real estate mortgage brokerage based in New York, where for the past two years, he focused on formalizing a sales structure and helped to increase deal volume from $2.3 billion to over $3 billion for two years in a row. Prior to Eastern Union Funding, Mr. Forman served as both Chief Operating Officer and SVP, Corporate & External Affairs at Vivaro Corporation, a telecommunications company, where he led implementation of operational efficiencies and processes.

“Greystone has set ambitious goals for itself over the coming years. We are not just interested in increasing our production levels – we are looking to totally transform the traditional borrower experience. We want to be poised to provide an unparalleled level of service to our customers and Avrom’s holistic and hands-on approach to sales will be critical in meeting that objective,” said Mr. Rosenberg. “My hope is that Avrom will help us realize the goal of Greystone being the easiest lender in the country to work with, and the easiest lender in the country to work for,” he added.

“Our industry moves at light speed, and my vision for Greystone’s origination team is to become a scalable, highly adaptable salesforce that can create – and execute on – the right financing solution at the right time for existing and new clients,” said Mr. Forman.

Mr. Forman added, “As product integration becomes a unifying pillar here at Greystone, with the focus being on what best serves the client, we will be able to amplify our reputation of stellar service and reliable executions.”