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WFA President on "The Future of Marketing"

The Wharton Future of Advertising Program has launched a new initiative - Advertising 2020 - which will result in a book with a companion online platform designed to bring together "best of" concepts, short essays, and other media submissions from thought-leaders and innovators around the world, representing highly diverse perspectives, disciplines, and areas of expertise both within and outside the traditional boundaries of "advertising."

WFA President and former CMO of Anheuser-Busch InBev, Chris Burggraeve, was asked what could advertising look like in 2020 and how we should prepare for this future.