Wong Kar Wei´s film `In the mood for love`

CINEMATIC FLAIR

25 March 2011

by Katja Schmolka

French Flair – The 64th Cannes International Film Festival

On the occasion of the next Cannes international Film Festival, Louis Vuitton will open a pop up store, next to its original store on the Croisette, from May to August 2011. The Pop Up Store is inspired by the seaside and flair of cinema. A long central passageway leads fashion victims through different aspects of the Louis Vuitton universe. Fashion and Film has a long tradition and Louis Vuitton is centered in the middle of it. Film installations will be presented in the store as the Wong Kar Wai´s film `In The Mood For Love`.