One of the most common complaints of patient’s in need of prehospital emergency care is pain of some sort. Since November 1 2005 a big portion of the ambulance personnel is no longer allowed to administer drugs of any kind. Hence it is reasonable to assume that pain treatment nowadays is carried out with both pharmacological and non-pharmacological methods. Therefore the authors saw an interest in investigating how the ambulance personnel look at the concept of, and treatment of pain.The aim of this study was to, with focus on non-pharmacological measures, describe how Swedish ambulance personnel treat the patient in pain.The study was conducted with 5 interviews with ambulance personnel. The interviews were transcribed verbatim and analyzed. The analysis revealed four main themes with a number of sub themes. The theme opinions of pain disclose the informant’s view of pain as an individual phenomenon and what changes the patients perception of pain. Refuting and behavior in tending patients describes the informant’s opinions that a calm refuting and a good relationship with the patient could divert the patient’s thoughts about the pain. Assessment and treatment describes the need for individual adaptation when treating patients in pain. Combination therapy is successful revealed the informants thoughts that a combination of both pharmacological and non-pharmacological gives the best result.