Today, a social media presence for your business is expected, but where do you even start? With three 90-minute weekly workshops, we’ll discuss how to strategically leverage social media. This begins with a broad look at the major social media platforms and what opportunities they offer to businesses. And then will dig deeper into Facebook and its robust marketing capabilities. Students can expect to learn best practices, what makes a strong post, why and how to use ad tools, and explore a variety of features exclusive to businesses.