Online Graduate Certificates

Digital Marketing

Gies College of Business

The Digital Marketing Certificate (Coursera MasterTrackTM Certificate) is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.

Upon completion of the certificate, students will:

Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns.

Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.

Delve in detail into the factors that shape consumer behavior and customer responses.

Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.

The program, which is comprised of a set of four graduate level courses plus a capstone course, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component.

Courses in the certificate:

Marketing in a Digital World – Spring, 4 weeks

Digital Marketing Analytics – Summer, 8 weeks

Digital Marketing Channels – Fall, 8 weeks

Marketing in an Analog World – Fall, 4 weeks

Digital Marketing Capstone – Fall, 2 weeks

None of the courses run simultaneously, so you are able to take 1 at a time.