Bachelor of Applied Visual Imaging

Programme Overview

Overview

Create the unexpected and ignite your creativity while discovering the many exciting careers open to you in visual imaging.

UCOL’s three year Bachelor of Applied Visual Imaging (BAVI) will give you all the necessary industry-ready skills for this vast field in photography, graphic design, web/interactive design, animation, video, illustration and visual journalism.

The programme will introduce you to a wide range of knowledge in the first year where you’ll discover your true creative and technical abilities so that you can then focus on one discipline for your final year.

The programme is industry focused and flexible, allowing you to fine tune your career opportunities by choosing your own mixture of subjects, and even exiting with either a Certificate or Diploma after year one or two, if desired.

Design

Design focuses on some traditional as well as new core areas of Graphic Design including: advertising, publications, branding, typography and projection mapping.

The primary focus on creativity and the ideation process. The design discipline is based on visual problem solving and the analysis of target user groups, and includes an overview of the techniques needed to persuade your audience.

The programme is industry focused and works towards building a strong portfolio of work.

Illustration

Illustration explores the translation of drawings into illustrations. You will experiment with techniques and media, understand visual relationships and develop your drawing and observational skills.

You will build up a body of illustration work for your portfolio and put your work in context, whether it is within designs, publications or hanging in a gallery.

Illustration can cross the boundaries of the other disciplines and can be an excellent tool in digital image creation within photography and design.

Moving Image

Moving Image is the combination of animation and video. You will be able to focus on either or combine the techniques.

It will allow you to produce animated sequences for video and film from concept to final implementation. You will explore classical, 2D and 3D animation, write scripts and produce storyboards while gaining the technical knowledge to produce the animations for your final portfolio.

Whether you want to focus on modelling, character development and creation or the animation itself, you will get an all round knowledge of the processes and problem solving techniques required.

Photography

Photography explores all the areas of the photographic industry from both the technical and creative aspects.

The primary areas of specialisation in photography that you can focus on are; wedding, product, architecture, landscape, portrait and conceptual.

You will develop skills in solving visual problems through idea generation, composition, lighting and the use of various equipment.

The 3rd year is based on building your portfolio of images for future employment.

UCOL has an Admission and Conversation process to make sure you are studying at a level you are prepared for. The aim is to help you find the right level of study and educational pathway for you to succeed at UCOL. For more information please download and read the UCOL Admission Guide.