Sunday, June 23, 2013

Women take over box office!

No, my baby-sitter-less weekend failed to deliver me to either Indiana Jones or Sex and the City--either of which I would have loved to have seen, mediocre reviews aside.

But I am cheered by the headline Variety just sent to my email Inbox: "Sex and the City whips Indiana." I'm far from the world's biggest SaTC fan (I like it and all but have no special devotion). But I was really ticked off by all of the press coverage the last couple of weeks about how SaTC would ever manage to do decent b.o. if men weren't going to see it. "Anticipation for Sex high, but will men see it?" kind of headlines.

The media industries have for too long trusted in the idea that women will see men's movies (girls will play with boys' toys, etc.) but that the reverse won't work. Glad to see those SaTC ladies prove them wrong.