We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

What’s the deal with mobile, anyway? We all know it’s where everything is heading, yet most of us aren’t doing nearly enough to take advantage of it. We asked our audience to give us the scoop. Here’s what they had to say: