Monthly Archives: October 2014

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I can not express my self better than above title. As festive season started, consumerism is at its peak. Millions of people life is depend on this season when buyer spend beyond his limits.

As every festival teach us compassion, human values, harmony and social traits, consumerism teaches us hard lesson.

Charity lies between these two sets – buyer and benefactor. My heart sunken when I came across a complex situation. A lady came to sell some soap products to my mother’s office. She was looking awfully sad.

When asked, she told us that she lives with charitable foundation for underprivileged women. She was in her late 50s and unmarried. Her eyesight was weak. Upon asking, she said that she need money for eye surgery.

But the sad part was about to come. She requested my mother and her employees to buy at least one bottle of product. Many agreed and many denied politely. When asked about her constant request, she replied ,’I have to sell at least 30 bottles per day, only then I will get my dinner.’ started crying.

It moved me and rest of us. She said that many women like her are selling these products just to earn one time meal. They get only two sets of clothes for a year. And if someone wish to help them, have to give written details.

So we decided to buy some products. Few other people offered charity. But she denied and said if they will give in written only then she can accept. Honesty can live with humble.

Then we completed her day target. Offered her written charity. Hopefully for her eye surgery. Which left me sad……..speechless. Modern concept of charity became consumerism. Today people buy from heart and share with mind !! Hope it can be reversed !!