infoTECH News

Campbell, CA, Dec 13, 2012 (PRWeb.com via COMTEX) --
Companies are always looking for an opportunity to strengthen relationships with important clients. The holiday season provides an ideal time for businesses to reach out to customers by offering promotional gifts that attract attention. While some companies still use branded pencils, pens and refrigerator magnets for this purpose; smart business owners have moved toward more modern promotional strategies.

According to Jeff Williams who owns Cypress Media, Inc., his company always sees a big demand for branded custom USB flash drives around the holiday season. The company makes it easy to find their promotional items at CMIPromotions.com. That said, he also believes too many business owners are still caught in the dark ages, when it comes to promoting their companies.

"We're seeing a greater number of businesses moving toward more modern promotional strategies, which is good," he said. "However, too many are still making the same mistakes when they choose branded promotional items. While pens, coffee mugs and calendars can be useful; the reality is they're rather outdated. If you want to stand out to your customers, you need to offer something that will captivate their attention."
While Cypress Media, Inc. gets a lot of requests for branded USB drives, Williams says a growing number of businesses are beginning to see the appeal of customized products.

"Customized USB flash drives can be branded or created to resemble just about anything you can imagine'" he said. "They're easy to use and handy for anyone who uses a computer, whether for work or just for fun. Best of all, we can create these drives to resemble any company logo, product, vehicle or more. The possibilities are endless; if you can imagine it, we can create it."
When business owners spend money on promotional items, they want to get the most out of their investments. Unfortunately, when calendars become outdated and pens and pencils wear out, they tend to end up in the garbage. On the other hand, Williams says USB flash drives prove useful for years, offering companies far longer durations of promotional power.

"Business owners want good returns on their investments," he said. "It doesn't matter whether they're purchasing raw materials for products or hiring freelancers for contract work; in the end, they want to know their money isn't being wasted. A branded promotional item only works if it has value, and that value needs to last longer than a few days or months. We offer customizable, branded USB drives that provide data storage capacities from 512MB to 64GB. Customers aren't ever going to throw these away; they're going to protect them and value them; and each time they put them to use, that customizable logo will bring your business to mind."
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