Kia To Debut ‘Space Babies’ Spot During Super Bowl

Kia Motors Corp. said it will run a television during Super Bowl XLVII called “Space Babies.” The car maker said it will also show sneak previews of the 60-second spot in theaters and on its YouTube channel beginning this weekend. The actual ad is scheduled to appear in the fourth quarter of the big game.

The ad is part of a campaign for the redesigned 2014 Kia Sorento crossover utility vehicle called “It has an answer for everything.” On scree, a father tries to answer the old, awkward question of where babies come from. The story that follows reveals a faraway planet known as “Babylandia” and follows infant humans, dogs, pandas and other creatures on a journey to join their families on earth.

In the past few years Kia has become known for memorable Super Bowl ads, and was a pioneer in what has become a flood of auto advertising on game day.

“As the marketing event of the year, the Super Bowl is a high-profile platform that Kia has used very successfully in each of the last three years to launch new vehicles and raise consumer awareness and perception for the brand,” said Michael Sprague, executive vice president of marketing and communications for Kia Motors America.

An expanded version of “Space Babies,” created by Kias’s agency of record David&Goliath, will be available to viewers at www.YouTube.com/Kia leading up to the game.