Dozens of Chinese Companies Attempt to Trademark “Ivanka”

Over the last few months in China, more than 250 trademark applications have been submitted for various uses of “Ivanka”. These range from diet pills to underwear and sanitary products, as companies look to cash in on the popularity of the First Daughter.

These companies range from alcohol retailers to supplement manufacturers to makers of feminine care products. In one instance, a weight loss company has filed 10 applications to use the name Ivanka for different products, according to China’s Trademark Office of the State Administration for Industry & Commerce.

Some 40 companies in the country have also reportedly used the Chinese characters of her name in registrations. These are predominantly clothing, makeup and undergarment companies, according to the trademark office.

These applications are still being processed and it is not yet clear whether any will be granted permission to use the name. (Source)

Ivanka Trump (shown above) owns several Chinese trademarks around her own name, but not in every potential category. These cracks are where other companies have started to flood in.

Ivanka, of course, has her own line of fashion items and has registered nine trademarks in China, with 26 applications pending and three rejected. Her applications include items such as skin care and cleansing products, leather goods, purses, suitcases, umbrellas, dresses and other clothes, and computer software.

Ivanka’s pending applications were all submitted in May and June last year by Chinese attorneys Chang Tsi & Partners.

But many other companies want to take advantage of her fame.

Li Jun, the founder of Foshan Bainuo Sanitary Products has applied for the trademark for the Chinese characters 伊万卡 for a range of women’s sanitary napkins, underwear and incontinence pads, using the usual transliteration of Ivanka’s name in Chinese, yiwanka (pronounced ee-wan-ka).

“I first saw her giving a speech on television to support her father’s election,” he said. “I was captivated by her incomparable disposition and air, even the way she tucked her hair behind her ear. Her speech was full of elegance and charisma.”

Ivanka was popular even before the election, admired for her fashion sense and what Chinese Netizens call her “goddess” good looks. (Source)