Brand Strategy

Strategy + Design = Meaningful Impact

We begin every creative endeavor with strategy in mind. Whether it's next year's brand message campaign or your next big product idea we understand that the design has real impact on a company’s bottom line and success. Too often, creative groups overlook the primary goals and focus too heavily on aft and refinement in design. We start every project with the goal in one hand and and the strategy in the other. It is only then do the creative designs begin, and it’s this theory that allows us successful designs time after time.

Our Brand strategy process includes:

001_Brand Platform

Define the positioning that will drive all creative.​

002_Brand Design

Design the building blocks that let your brand take shape.

003_﻿﻿﻿﻿﻿﻿﻿﻿﻿Brand ﻿Management

Work together to build the most impactful touchpoints.​

DEFINE

We begin by developing a creative brief that outlines goals, priorities and responsibilities. The more collaborative we are in creating the brief the better the brief. The brief must be reviewed and signed off by key decision makers so ensure our orders align with the overall objectives.​

CREATE

Creative execution. Everything else has led to this moment and now that we have properly defined the parameters our team can move quickly and hone in on innovative solutions. This is at the heart of what we do and often the favorite part of our jobs.​

GAUGE

Regularly evaluate and address concerns. It is important to critically evaluate the progress and report not just the visual outcome, but the steps and reasoning leading to it. With strategy in mind a good critique can often lead to new insights that might improve the outcome on the current or future deliverables.​

REAPPLY

It doesn’t end here. Any feedback can be reapplied and this process begins again, or is applied to the next deliverable to make the outcome better than the last.​