Market Opportunities for Water Softeners in Developing Economies

Verify Markets has completed market research for the water softener markets in China, Mexico and India. The Chinese residential water softener market was estimated to be more than $200 million in 2013. The market is dominated by a handful of key players, which include Ecowater Systems LLC, Shanghai Canature Environmental Products Co. Ltd. and Pentair Inc., among others. Some of the key drivers in this market include new building construction, luxury villas, water hardness, increasing spending power and increasing awareness among consumers.

The Mexican water softener market was estimated to be more than $15 million in 2013. The softener market is still at a nascent stage in Mexico and growth is expected to be steady. Some of the key drivers in this market include prevalence of hard water, new construction and increasing consumer awareness. Key restraints include lack of awareness among consumers, high price points, fragmented market and the constant entry and exit of new, independent participants. The key players in the market include Instapura SA de CV, Water Tec de Mexico SA de CV and Puritronic, among others. The Mexican water softener market is very fragmented with several small local players.

The Indian water softener market was estimated to be more than $10 million in 2013. The market is expected to witness a double-digit growth through the forecast period. The softener market in India is highly unorganized. More than 50% of revenues generated in 2013 were from the unorganized market. Some of the key drivers in this market include increasing consumer awareness and prevalence of hard water across India. The organized market players are Ion Exchange (India) Ltd., Thermax India and Fontus Water Pvt Ltd., among others.

Verify Markets' analysis on the Water Softener Market details the emerging Residential and Commercial water softening equipment market. The study includes market sizing, market share by competitor, market share by end-user group, drivers, restraints, distribution trends, pricing trends and quotes from industry participants. The base year of the study is 2013 and revenue forecasts are provided up to 2020.