Call of Duty: Advanced Warfare will be the first game to release utilizing Activision’s new three-year development cycle program for its Call of Duty franchise. Activision’s publishing CEO Eric Hirshberg believes that the new cycle allows for more experimentation.

Call of Duty: Ghosts didn’t fare too well at review, but Activison feels that its biggest and most trusted critics are the fans themselves who, according to Eric Hirshberg, are getting along with the new shooter just fine.

Eric Hirshberg, the CEO of Activision Publishing, is a strong believer in games doing “what games do best” and doesn’t share the “strange desire to morph games into movies or have them behave more like movies”. He sat down with Edge for a chat about what the next generation of consoles means for Activision, check […]

Activision CEO Eric Hirshberg has stressed that the notion that all the publisher wants to do is push out a new Call of Duty each year is a “false narrative”, and that the company is open to taking risks.

“Another year, another Call of Duty” does seem to have become a gaming culture staple, but Activision’s Eric Hirshberg has stressed that the series’ annual release schedule exists because fans demand it.

Call of Duty’s yearly campaign to assault our minds with incessant gunfire seems like it’s not going away moving into the next generation of hardware. Activision Publishing’s CEO Eric Hirshberg has stated that the franchise has never been stronger, and it’s keeping him confident in the IP’s transition to PS4 and Xbox One

Activision has made a “sizable investment” in Destiny, according to the firm’s publishing CEO Eric Hirshberg, who called it “probably one of the biggest investments in a new IP that’s ever been made in this industry.”

Call of Duty: Ghosts was revealed last night at Microsoft’s Xbox One event, and since then Activision’s Eric Hirshberg has spilled many beans about what to expect from Infinity Ward’s cross-gen shooter. He also confirmed the game would release within the Xbox One’s launch window.

Activision announced during its Toy Fair 2013 press conference that the Skylanders franchise has surpassed $500 million in revenue, and over 100 million toys have been sold. The sell-through is the fastest such a milestone has been reached by kid’s games, including WWE and Star Wars. During the Toy Fair, Activision Publishing CEO Eric Hirshberg […]

Call of Duty: Advanced Warfare will be the first game to release utilizing Activision’s new three-year development cycle program for its Call of Duty franchise. Activision’s publishing CEO Eric Hirshberg believes that the new cycle allows for more experimentation.

Call of Duty: Ghosts didn’t fare too well at review, but Activison feels that its biggest and most trusted critics are the fans themselves who, according to Eric Hirshberg, are getting along with the new shooter just fine.

Eric Hirshberg, the CEO of Activision Publishing, is a strong believer in games doing “what games do best” and doesn’t share the “strange desire to morph games into movies or have them behave more like movies”. He sat down with Edge for a chat about what the next generation of consoles means for Activision, check […]

Activision CEO Eric Hirshberg has stressed that the notion that all the publisher wants to do is push out a new Call of Duty each year is a “false narrative”, and that the company is open to taking risks.

“Another year, another Call of Duty” does seem to have become a gaming culture staple, but Activision’s Eric Hirshberg has stressed that the series’ annual release schedule exists because fans demand it.

Call of Duty’s yearly campaign to assault our minds with incessant gunfire seems like it’s not going away moving into the next generation of hardware. Activision Publishing’s CEO Eric Hirshberg has stated that the franchise has never been stronger, and it’s keeping him confident in the IP’s transition to PS4 and Xbox One

Activision has made a “sizable investment” in Destiny, according to the firm’s publishing CEO Eric Hirshberg, who called it “probably one of the biggest investments in a new IP that’s ever been made in this industry.”

Call of Duty: Ghosts was revealed last night at Microsoft’s Xbox One event, and since then Activision’s Eric Hirshberg has spilled many beans about what to expect from Infinity Ward’s cross-gen shooter. He also confirmed the game would release within the Xbox One’s launch window.

Activision announced during its Toy Fair 2013 press conference that the Skylanders franchise has surpassed $500 million in revenue, and over 100 million toys have been sold. The sell-through is the fastest such a milestone has been reached by kid’s games, including WWE and Star Wars. During the Toy Fair, Activision Publishing CEO Eric Hirshberg […]

“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with. This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for […]

D.I.C.E. organisers have announced that Eat, Sleep, Play head David Jaffe, Activision CEO Eric Hirshberg and Xbox creator Sheamus Blackley are all to speak at the development event in Las Vegas next February. NPD’s Anita Frazier and Texas Instruments executive director Delores M. Etter will also give sessions at the event. Tomonobu Itagaki of Valhalla […]

“We were looking for a new way to reinvigorate [the series] and [our developers] came to the table with this idea of bringing physical toys to the game, and that got everyone’s imaginations firing. It took what was a smallish, moderately ambitious project and turned it into a larger one.” – Activision Publishing CEO Eric […]

Activision publishing CEO Eric Hirshberg has said that not all studio analysis periods lead to closures, like with Bizarre, as the firm does its best to find buyers for the product like with True Crime developer United Front Games.

“Welcome to the big leagues Eric. I know you’re new in the job but someone should have told you this is an competitive industry. You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or […]