In one week, 223 million persons in the United States listen to the radio.

In the 18+ demographics, in a typical week, radio reaches 96% of all adults who live in a household with an annual income of $75,000 or more.

On the weekends, when Billy's show airs, 77% of the population are listening to the radio.

The WVLT demographic is those aged 25-54. In that demographic over 96% listen to the radio.

Oldies listeners are hot financial targets. They are the baby boomers. They have above average income, are likely to own stocks, and mutual funds. They spend more on travel and leisure than other demographics.