Cedric Jamar

GBS Associate Member

Belgium

Job Title: Beer Educator

Company Details: Self-employed tastings and pairings animator, consultant to bars, restaurants and other service industry members, I'm also beer guide in Brussels

Biography: I started in the industry as a waiter, to pay my studies in psychology; later on I came to work in beer bars, where giving advice and knowing customers' habits was an absolute need. So I then started to taste, then increasingly ask questions, then visit breweries, animate tastings, then breweries tours myself, to slowly give beer tours. I recently started this consulting activity I mentioned above. My moto is pretty difficult to follow, yet difficult to get: by educating customers they become more independent, and aware of the choice they got (beer wise, but also in their feeding habits). I'm actively working in that direction.