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“My job is to make sure nothing stands in the way of people using Country Vet Pet Food products.” That about sums up the task ahead for Keith Rees the new National Sales and Marketing Director for Companion Animal Products. And, he is no stranger to the task.

Rees spent a decade in national sales at Granger, Inc. a Fortune 500 industrial supply company before being wooed by Consumers Supply Distributing the parent company of Country Vet Pet Foods. “It doesn’t matter if you are selling industrial supplies or pet food”, says Rees. “The goal is making sure we take care of our current and future customers and give them the tools to be successful. Then, everybody wins.”

To that end Rees has been in contact with existing retail locations and working to expand delivery opportunities into new areas of the country. “We’re really strong in rural parts of the nation. Where we need to beef up our footprint is in some urban areas and make our products available to more individuals online. Once consumers understand that we can deliver high quality pet food, available at many price points, and then support our retail locations with a powerful marketing message that drives awareness; increased sales will follow.”