Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Accelerize New Media announced the launch of EDGAR Index, a subscription-based service providing notification of Securities and Exchange Commission (SEC) EDGAR Filings via customizable RSS feeds. EDGAR Index offers a set of online tools for creating RSS feeds, allowing users to customize SEC Filing Alerts by Company, Industry, and Open Text Search Terms. These feeds can then be retrieved using any news aggregator software. Users can create an unlimited number of feeds for personal use.

EDGAR Index feeds include the name of the filing company, the form type that was filed, the date the filing was accepted by the SEC, and a link to the actual filing stored on the SEC server. SEC Filings contain information about the financial and organizational well-being of an organization. Institutional and private investors, day-traders, journalists, competitive intelligence researchers, students, and anyone who needs to stay on top of current financial information can benefit from timely notification of SEC Filings via EDGAR Index feeds.

RSS (Really Simple Syndication) is an XML format standard for content syndication. A news aggregator is a software program that periodically retrieves RSS feeds and displays the feed contents on a single page.

The EDGAR Index subscription service is available immediately; pricing is $4.95/month per user for unlimited custom feeds.