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AAA Heating and Cooling submitted this infographic to us.

The design makes effective use of data visualization to help tell its story. In the first instance, we can see immediately that most households with older ACs have units that are 10-14 years old, but also that it’s more common to have a unit that’s 20+ years old than one that’s 15-19 years old. The bar graph tells this story quickly and clearly so that the viewer doesn’t need to spend a lot of time interpreting what’s being said.

I would like to see the section headers a bit more prominent; as is they seem to use the same font size as the body copy, so it’s only the blue bars that can really tip you off to notice that that text is a header.

I also like the final section, which offers tips to save on your AC bills by showing a room in the house and pointing out each tip as it relates to different spots in a room. This is a great tool for really bringing information into context and making it more accessible.

In all I’d give this infographic a B; it’s quick to get through and stays on topic throughout!

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This infographic was submitted to us by Sinotech.

It starts with a good overview of the history of brushless DC motors and the breakdown of their expenses. However, it seems that the background, which doesn’t specifically focus on HVAC, is about half of the infographic — since that’s such a significant portion, a title change might help reflect that. Perhaps something like “All about BLDC Motors and Their Contributions to HVAC Advancements”?

In the Benefits section, we see a great example of using icons relevant to the text callouts. The BLDC motor illustration also helps provide some context to viewers who aren’t familiar with the inner workings — in fact, an illustration like that might be useful at the start of the infographic and/or in the background section to provide some additional context.

I like the use of a bit of data visualization but would love to see some more, since there are so many great numbers! Pie charts, bar graphs, line graphs, and quantagrams are all great data visualization options to help your viewers SEE your numbers instead of just reading them.

In all I’d give this infographic a B — a bit more data viz and either a revised title or more title-focused content would improve this a bit.

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This infographic was submitted to us by HomeSecurity.io

A lot of compelling stats here make a great case about how much energy we waste and how much money we’ll save by shutting a few things off! It’s also a great example of an infographic that doesn’t necessarily use data visualization (graphs, charts, quantagrams) but uses illustrations and icons as subject reference to make a similar point. For example, the $21 light bulb is represented by, well, a light bulb, instead of 21 $1 bills or some other data reference.

It also does a pretty good job of balancing useful information and product pitch. Consumers don’t like to be inundated with a sales pitch from the start, so starting off your infographic with unbranded information is the best approach. From there, you can choose a brief intro to the product, a call-to-action, or simply your logo. Since the viewer’s already gained something useful from the start of the infographic (they’ve been introduced to the problem), they may be more receptive to seeing information about a product since it’s a potential solution.

In all I’d give this infographic an A- since it keeps text light and imagery relevant. The minus is because after introducing the product, it doesn’t actually tell viewers where to go or who to contact to get the service. If this infographic were shared on another blog, the only identifying info would be “ADT Authorized Dealer,” which doesn’t tell them who the vendor is. Make sure that once you hook a potential lead, they have the info they need to contact you!

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This infographic was submitted to us by H. Hudson Homes.

This design does a great job of visualizing data where possible and keeping text short where it’s needed. It gives a really thorough analysis of where American households are wasting money in their homes and what we could do to reduce that waste — namely, how modern homes can be far more energy efficient.

The header for the infographic is bold, colorful, and engaging. However, the body of the infographic switches to pure white with yellow and proceeds to alternate between these two somewhat divergent palettes. The infographic might best be suited to a happy medium of the two — maybe a textured gray with blacks and greens? It’s a bit of a strain on the eye to switch from soft colors to a dark/neon blend and they don’t seem to relate to one another very well. While it’s definitely fine to experiment with different treatments in different sections, each piece should be able to stand next to the other and still look like it’s part of a whole.

In all I’d give this infographic a B+. Great job with data and relevancy, as well as crafting the information into a storyline, but the dueling aesthetics are a little distracting throughout.