Part of the proposal is for two of iiNet's non-executive directors to join M2's board, Horth said.

"The intent there is to get some continuity and a voice for iinet team members and suppliers and shareholders," as well as oversight of the merger strategy and the extraction of synergies in the enlarged M2 Group, the CEO said.

"Both the M2 and iiNet management teams have demonstrated over a long period of time that they're capable of integrating acquired assets and extracting synergies."

Horth cited M2's acquisitions of Commander, Primus and Dodo as examples. Across the ranks of senior leadership within M2, 70 per cent joined as the consequence of an acquisition, the CEO said.

The M2 and iiNet business models are "in some respects are very similar".

"We both play that sort of value-add service provider role — we're not deep infrastructure owners... We go to market in different ways but frankly I think we have very similar philosophies," Horth said.

"We'd be working very hard to preserve the value of the iiNet brand and the passion of its people and its customer advocacy as part of this transaction.

"It's going to be core to us getting the right outcomes and I think from my perspective the scoreboard speaks for itself — we've obviously made a reasonable fist of acquiring and integrating assets."

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