On Tuesday, February 6th, the first of the five-night run of the most famous Italian music events took place. Yes, we are talking about the Italian song Festival of Sanremo!

The festival is a song contest held annually since 1951 in the so-called “city of flowers” Sanremo in the Ligurian seaside. Over the years, this traditional show how launched several world-famous Italian singers such as Andrea Bocelli, Laura Pausin and Eros Ramazzotti.

This 68th year of the Sanremo Music Festival was broadcast as usual on the National Channel Rai Uno from the Ariston Theatre, and hosted by Claudio Baglioni, Michelle Hunziker and Pierfancesco Favino. The first night has reached 11,6 million viewers, so we joined with our friends at Fanpage.it to see if the talented voices were enough to take people’s attention away from Pornhub as happened last year.

Our statisticians discovered that compared to an average day, Italy’s traffic started to drop shortly after the live competition began, at 9 p.m., during the Fiorello performance.

We experienced the biggest drop (6%!) at 10 p.m. while Fiorello and Claudio Baglioni were singing together one of the most famous Italian songs “E tu”, and maybe all the Italians were singing along with them and not thinking about porn.

After that, the traffic began to rise again, increasing 6% above Italy’s normal levels at 1 a.m while Claudio Baglioni was communicatiing the final ranking of singers for the first night of the show.

Ligury, the region that hosts the music festival, has experienced a -9% drop at 11 p.m. during Michelle Hunziker’s performance of the song “E se domani”.

The average traffic loss in Italy was around 5%, but taking a look at individual Italian regions, we can see that the one that expierenced the biggest drop is Tuscany, where it dropped as much as 10% — looks like in Florence people really enjoyed the Festival! After Tuscany we have: Friuli-Venezia Giulia (-9%), and Umbria (-8%). Calabria, Abruzzo and Basilicata (-1%) didn’t seems to pay so much attention to the songs and preferred to have fun on our website. The funny fact is that Basilicata is the region who had experienced the biggest traffic drop during Sanremo last year (-13%). Looks like in Potenza people isnt enjoyng the festival as they did in 2017!

One last curious funny fact: on 6th February the searches on the beautiful “Michelle Hunziker” on Pornhub increased +600%!

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