Technoshock sockets mounted into tree stubs

Creation of a promotional campaign

Task

Invent a promotional event for Technoshock chain during the summer sales slowdown.

Solution

Our communication reminded people that there was no point in denying themselves in such customary things as comfort and convenience while traveling, during vacation, in a summer cabin, hiking or picnicking. We found a metaphor for possibility to use the household appliances and electronics almost at every place one can imagine. Such metaphor is a simple electric socket!