Altran's First Global Talent Recruitment Campaign

2014-06-27 09:00

PARIS, June 27, 2014 /PRNewswire/ -- "Innovations are just ideas waiting to be made": Altran's statement to its future Innovation Makers[1] is an invitation to take on the highly technological challenges of tomorrow and a direct global approach to hiring fresh talent worldwide.

In this day and age, there are no longer any geographical, technical or cultural barriers limiting the career-paths of engineer applicants, whether they are new graduates or experienced professionals. Today, helping companies carry out major innovation projects means finding professionals with new and rare profiles and recruiting top talent ready to take part in the unique adventure of turning their ideas into innovations.

Altran is promoting this commitment to turn ideas into innovations via a worldwide campaign targeting the recruitment of 4,000 new employees.

Frederic Fougerat, Altran's Communications Vice-President, stated: "Altran's first worldwide recruitment campaign meets applicants' three main expectations which, according to the latest Universumstudy, are working in a creative, dynamic environment, learning and taking up challenges."

Julien Esposito, Altran's Employer Branding Director, added, "With innovation as its main theme, the first global recruitment campaign goes well beyond borders, by targeting applicants worldwide! We are looking to hire 4,000 Innovation Makerswho are prepared to turn their ideas into innovations for our clients. To further this process, Altran is calling on the latest communication technologies, such as augmented reality."

The first global campaign immerses applicants in the Altran universe by offering a global 360 degree view of the Innovation Makers' activities, with a virtual glimpse of some of Altran's star projects, such as Solar Impulse, the Lotus F1 Team, the connected car and the 3D air-traffic control radar. Here, the "Altran prism", the symbol chosen by the Group to illustrate an idea coming to fruition, can be seen turning itself into concrete innovations, such as a wind-power plant or a plane.

To enable HR departments across the 20 countries where the Group operates to broadcast this image to applicants during recruitment events, the campaign uses the following set of multi-experiential tools: an iPad application, the augmented reality, a Group brochure plus individual country brochures and advertising supports.