INDIA: Pepsi Urbanwear, Rifle And Gasoline Brands Bomb In India

Rifle, Pepsi Urbanwear, Gasoline brands have bombed, and are being given a quiet burial by Indus Clothing, who has the rights to these brands. Indus has decided to concentrate on Lee Cooper and Numero Uno. Indus, which recently acquired the license to Rifle, an Italian jeans brand, has not yet launched it commercially in India.

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