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Augment-ARt is a project designed by Mónica and Eva Jover in order to research if artworks are better understood when observed in the spot they have been inspired. With this objective in mind, we will “hang” a landscape picture in the spot where it has been conceived with a Sekai Camera App. With this camera we can make a photo of the picture, georeference it and post it in a “fourth dimension”, the dimension provided by the “augmented reality“, in such a way that the picture will be invisible to the human eye but could be seen through an smartphone Android, IPhone or IPad. The application also allows to make comments and disseminate the experience directly to social networks.

Augment-ARt is a bridge-project linking the artist’s works to their inspiration, the environment to its subjective interpretation, the physical area to virtual reality, the artwork to the opinion of the public by a single application. To achieve this we will use the artwork of Mónica Jover Calvo, an artist specialized in landscapes, and an Augmented Reality app, the Sekai Camera.

Landscape works are most frequently shown in art galleries or museums, in enclosed and clean-aseptic rooms, where they are placed against a white background to avoid distraction of any other element which is not the artwork itself. In this project we tried to experience the possibility of building a virtual exhibition in the same landscape where the artist gets the inspiration. We know that an artwork without a context has a value in itself, by its aesthetics, but the sensations it provides. However, we know that it really achieves its relevance when it is placed in context. As context provides the necessary elements to fully understand the artwork with Augment-ARt we will make the context placing the picture in the same spot that started its inspiration.

New technologies are now opening infinite possibilities to think art in different ways. To these possibilities we can add now the capacity of geopositioning pictures of works, and leaving them hanging in the open in a “fourth dimension”, make comments and share them among the social networks. The result thus, is not a landscape picture decontextualized in a gallery far away from the place it started, but an artwork that is part of the same natural landscape. An artwork that is also being enriched by the comments of the visitors and being disseminated without external agents, through the new social networks.