Chief executive of Australia's VARTA (Victorian Assisted Reproductive Treatment Authority) anticipates the lottery, if brought to Australia, will stir some debates in the area of reproductive ethics and has expressed concern about what types of reactions and situations will develop if the treatment from the IVF lottery does not take, "A marketing exercise like this could backfire because it's no guarantee that the winner of such a lottery would be suitable for IVF treatment" (source: Herald Sun).

To Hatch's IVF Lottery is set to open July 30th and we'll continue to update on the debate as the story develops.