The iconic

Escalade

The powerful

CTS-V

The luxurious

CT6

The versatile

XT5

The dynamic

ATS-V

Easy to Use

You can enjoy the BOOK by Cadillac service with a few simple steps. As a registered member, your vehicle will be only a few clicks away on the BOOK by Cadillac mobile app. Select your car and schedule delivery while you're on the go.

Sign up to be one of the first to know about Cadillac's innovative new form of car ownership.

Mr.

Mrs.

I would like to receive further information about BOOK by Cadillac.

I agree to allow Cadillac to contact me about market research.

I have read the Privacy Statement and, by submitting this request, I agree that my personal data will be processed and used by the parties listed in the Privacy Statement for the mentioned purposes and that I can be contacted via the channels listed below. I am also informed that I can request Cadillac Europe to stop processing my personal data for the mentioned purposes at any time and for the future.

Thank you for registering to learn more about BOOK by Cadillac.
We'll be in touch.

PRIVACY POLICY

1. Types of data being processed / links to other websites

Cadillac Europe cares about your privacy. Via this Site, Cadillac Europe does not
collect or process any personal data with the exception of information collected
via cookies as explained below in this policy.

This Site can also contain links to other Cadillac Europe websites or to websites
of our affiliated companies, our dealers, authorized repairers or social media
websites. When you click on such a link to any of such other websites, please be
aware that these websites have their own data privacy policies. Please check
their privacy policies when using these websites.

Please be informed that Cadillac Europe does not accept any responsibility or
liability for any third party websites.

2. Collection and use of information

For optimizing this Site in terms of system-performance, usability and providing
useful information about our products and services, we automatically gather and
store information in log files on your computer. This includes your Internet
Protocol (IP) address, browser type and language setting, operating system,
internet service provider (ISP) and the date/time stamp.

We use this information to manage the Site efficiently, learn more about our
users’ behaviors across the Site, analyze trends and gather demographic data
about our users as a whole. The information collected may be used for our
marketing and advertising services and communications (for example optimizing
and improving the user experience, providing more attractive special offers and
services).

If we use non-personal information together with personal data, this information
is treated as personal data for as long as it remains combined.

3. Use of cookies

A "cookie" is a small file, typically of letters and numbers, that we send to the
cookie file of the browser on your computer’s hard disk by our web server. This,
for example, allows our Site to recognize a user’s device when a connection has
been established between the web server and the web browser. The main purpose of
a cookie is to allow our web server to present the user with customized web
pages that make the experience when visiting the Site more personal and more
responsive to the user’s individual needs.

What kind of cookies does this Site use?

Cadillac Europe may use two types of cookies on this Site:

- Session cookies: these are temporary cookies that are stored in the cookie file
of your browser until you end your browser session. Those cookies are mandatory
for certain applications or functionalities on this Site to work properly.

- Persistent cookies: we may use persistent cookies for a better user experience
(e.g. providing optimized navigation). Those cookies remain in the cookie file
of your browser for a longer period. This time period will depend on the choice
you make in the settings of your internet browser. Persistent cookies allow
information to be passed to a web server each time someone visits the site.
Persistent cookies are also known as tracking cookies.

4. Third-party cookies

Cadillac Europe may use third-party advertisers to serve advertisements and to
optimize our marketing communication. Third-party advertisers use cookies to
measure the effectiveness of the ads and to personalize advertising content.
Information that is collected by third-party advertisers may include data such
as geolocation data (as derived from the IP address) or contact details such as
e-mail addresses when this would be collected via this Site.

5. Web beacons and pixels

This Site contains web beacons (also called: "pixel tags"). A web beacon is an
often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that
is placed on a website or in an e-mail to monitor the on-line behavior of the
user visiting the web site or sending the e-mail. Web beacons are used by
third-party technologies, on this Site those of “Omniture Publish” by Adobe Inc.
to monitor the activity of the visitors to our Site. It allows to track which
computer accessed a certain website, when and from where (country/city
level).

6. Tracking and Analysis

Cadillac Europe uses for a continuous optimization of its marketing communication
the analytical software "Google Analytics" by Google Inc. It allows for tracking
on-line behavior in terms of time, geographic location and usage of this Site.
This information is collected via web beacons and/or cookies. The information
gained via web beacons and/or cookies is anonymous and will not be connected to
personal data. All information that is necessary for this analysis is stored on
servers in the United States of America. Cadillac Europe and General Motors
Holdings LLC (Detroit, Michigan, U.S.A.) do not share this information with any
third party for its independent use.

7. Enabling and disabling cookies and similar technologies

You have the ability to accept or decline all cookies on all the websites you
visit by changing the settings in your internet browser. For example, when using
Internet Explorer version 8.0 you must do the following: 1. choose Tools
followed by Internet Options 2. click the tab Privacy 3. use the slider to
choose the settings you prefer.

For other internet browsers please refer to your browser instructions to learn
more about how to modify your browser settings or how to delete cookies. Please
note that certain features and the full functionality of this Site will not be
available once cookies are disabled.

8. DATA PROTECTION

Cadillac Europe respects the privacy of every individual who visits the Site.
This policy outlines the information Cadillac Europe may collect and store, and
how it will be used. Please read the following carefully to understand our views
and practices regarding your personal data and how we will treat it.

For the purposes of data protection, the data controller is Cadillac Europe GmbH,
a company registered under the Laws of Switzerland and having its registered
office at Stelzenstrasse 4, 8152 Glattpark, Switzerland.

9. INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

Information that you provide by filling in forms on our Site. This includes
information provided at the time of registering to use our Site, subscribing to
our service, posting material or requesting further services. We may also ask
you for information when you report a problem with our Site.

If you contact us, we may keep a record of that correspondence.

We may also ask you to complete surveys that we use for research purposes.

10. IP ADDRESSES AND COOKIES

In some cases, we may collect information about you that is not personally
identifiable. Examples of this type of information include your IP address, the
type of internet browser you are using, the type of computer operating system
you are using, and the domain name of the website from which you linked to our
Site or advertisement. This is statistical data about our users' browsing
actions and patterns, and does not identify any individual.

When you view the Site, we may store some information on your computer. This
information will be in the form of a "cookie" or similar file and will help us
in many ways. To read more about the types of cookies in use on this site,
please read the paragraphs above.

11. PERSONAL DATA AND USE OF YOUR PERSONAL DATA

We will not collect any personally identifiable information about you (that is,
your name, address, telephone number, or e-mail address) ("personal data")
unless you provide it to us voluntarily. If you do not want your personal data
collected, please do not submit it.

If you have already submitted personal data and would like it removed from our
records, please contact us at the e-mail address or phone number listed at the
bottom of this policy. We will use reasonable efforts to delete your information
from our records.

We will never sell your personal data on. Your information will only be disclosed
to Cadillac Europe, its affiliated or associated companies, retailers and
companies working on behalf of Cadillac Europe ("select third parties").

We would like to use your information to keep you informed about new products,
existing, products, services, market research, and special offers, and to
measure and improve how we serve you, and we and/or our select third parties may
contact you about these by post, telephone, e-mail or text messages/SMS.

If you are an existing customer, we and/or our select third parties might contact
you with information relating to the products of General Motors, affiliated
& associated companies or the select third-party suppliers, some of which
are non-automotive.

If you are a new customer, we and/or our select third parties will contact you
only if you have consented to this.

You have the right to ask us not to process your personal data for marketing
purposes. We will usually inform you (before collecting your data) if we intend
to use your data for such purposes or if we intend to disclose your information
to any third party for such purposes. You can exercise your right to prevent
such processing by checking certain boxes on the forms we use to collect your
personal data. You can also exercise the right at any time by contacting us via
the details contained in the Contacting Us below.

Our Site may, from time to time, contain links to and from the websites of our
retailers, partner networks, advertisers and affiliates. If you follow a link to
any of these websites, please note that these websites have their own privacy
policies and that we do not accept any responsibility or liability for these
policies. Please check these policies before you submit any personal data to
these websites.

We may disclose your personal data to select third parties:

In the event that we sell or buy any business or assets we may disclose your
personal data to the prospective seller or buyer of such business or assets.

If Cadillac Europe, or all or substantially all of its assets, are acquired by a
third party, personal data held by it about its customers will be one of the
transferred assets.

If we are under a duty to disclose or share your personal data in order to comply
with any legal obligation, or in order to enforce or apply our terms of use and
other agreements; or to protect the rights, property, or safety of Cadillac
Europe, our customers, or others. This includes exchanging information with
other companies and organizations for the purposes of fraud protection and
credit risk reduction.

12. Customer care and assistance via Social Media

You may contact Cadillac also via our Social Media Channels. E.g., if you send us
a message or post something on our Social Media Channels, we may use the
information in your message or post to follow-up with you on the issue you
contacted us for via the Social Media Channel which you used. In order to give
you the assistance you requested, we may ask you to provide via direct or
private message further information such as details on the issue, name, email,
VIN, phone, location (city/state) and/or make, model and year of the vehicle.
The information you provide will not be used for direct marketing; market
research for service and product improvement will only be carried out on bases
of aggregated (anonymized) data.

Please note that you should not include any sensitive data (such as information
on racial or ethnic origin, political opinions, religious or philosophical
convictions, or health) into you post or message. Be aware that if you post
something on a public Social Media Channel, anyone might be able to read it.

13. WHERE WE STORE YOUR PERSONAL DATA

Your personal data is collected, processed, transferred and used by Cadillac
Europe GmbH and General Motors Holdings LLC (Detroit, Michigan, U.S.A.) and
commissioned suppliers to process your request(s) or message(s) as well as for
marketing purposes, market research, tracking of sales data and in order to
contact you. If necessary to fulfil or process your request, Cadillac Europe may
also disclose this information to any subsidiaries and affiliated companies of
General Motors Holdings LLC and its retailers, agents and suppliers for the
above purposes where the data may be processed or used. The data may be
transferred and processed outside the European Economic Area (“EEA”) (for
example, for the purpose of saving and processing by the commissioned data
processing company in the U.S.). All steps reasonably necessary will be taken to
ensure that your data is treated securely and in accordance with applicable
laws.

All information you provide to us is stored on our secure servers. Where we have
given you (or where you have chosen) a password which enables you to access
certain parts of our Site, you are responsible for keeping this password
confidential.

Unfortunately, the transmission of information via the internet is not completely
secure. Although we will do our best to protect your personal data, we cannot
guarantee the security of your data transmitted to our Site; any transmission is
at your own risk. Once we have received your information, we will use strict
procedures and security features to try to prevent unauthorized access.

14. ACCESS TO INFORMATION

You have the right to access information held about you. Your right to access can
be exercised by contacting us at the address set out below.

15. Changes to our Privacy Policy

Any changes we may have to our privacy policy in the future will be posted on
this page and you should regularly check for updates or changes to our privacy
policy.

16. Contacting us

If you have any questions, comments and requests regarding this privacy policy,
please contact us at the address stated below. The same applies in case you want
to have access to any information we have on you as collected via this Site, or
when you want this information to be corrected, blocked or deleted.

Cadillac Europe GmbH

Stelzenstrasse 4

8152 Glattpark

Switzerland

Mail our customer care center: cadillac.europe@gm.com

T: +41 44 828 2828

See our Imprint for the full company details.

GOVERNING LAW and JURISDICTION

This Legal Notice, Site Terms and Conditions, Privacy and Cookie Policy shall be
governed and construed in accordance with the laws of Switzerland.

The competent courts of Bulach, Switzerland, shall have exclusive jurisdiction
for all disputes arising out of or in connection with this Legal Notice, Site
Terms and Conditions, Privacy and Cookie Policy, subject to appeal, if any.

July 6th, 2017

We use cookies to ensure that we give you the best website experience.
If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on this website.
To find out more about the cookies we use and how to delete them, please refer to our privacy policy.