Colleen DeBaise

Colleen DeBaise is a contributing editor at Inc. and podcast host at The Story Exchange, a media nonprofit devoted to women business owners. Her “Women in Tech” podcast was named a 2016 finalist for a Gerald Loeb award for distinguished business reporting. DeBaise has spent the bulk of her career covering entrepreneurship, primarily as the small business editor of The Wall Street Journal, and later as a contributor to The New York Times. She is the author of Inc. Magazine's Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire.

Let Inc. help launch your dreams. Makers, doers, and dreamers--for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business.