“You are always respectful and generous. You only live once, and you want to date the best. Some call you a mentor, sponsor or benefactor. But no matter what your desires may be, you are brutally honest about who you are, what you expect and what you offer.”

The site offers sugar daddies an opportunity to connect with “Goal-Seeking Sugar Babies” defined like this:

“Attractive, intelligent, ambitious and goal oriented. Sugar Babies are students, actresses, models or girls & guys next door. You know you deserve to date someone who will pamper you, empower you, and help you mentally, emotionally and financially.”

According to SeekingArrangement.com, OU had the biggest yearly spike in enrollment in company history, up 266 percent from last year.