I’m just back from 5 heady days at the annual Consumer Electronics Show in Las Vegas. If you’ve never gone, put it on your schedule for the first week in January 2016. Every marketer or product manager should go at least one time to see all the innovations. This is clearly a big year for […]

It wasn’t a long time ago that we all had to do photo shoots if we wanted good pictures of pregnant moms. It was a very expensive process. Then along came Getty and iStock and we got very excited about paying just $10 – $20 for photos. Even when that really added up over the course of many pages, it was still a lot cheaper than a cattle call photo shoot or one very expensive day with a pregnant model. One thing we realized over time is that all sites marketing to pregnant moms started to look a little the same with the same pregnant mom models.

As a publisher of a “traditional” magazine, clearly my opinion on this is going to be little self-interested. On the other hand, after a long career in advertising and packaged goods marketing, I can say that every medium has the potential to play a role in the marketing mix and I’ve always been a big believer in magazines. Some media are more efficient than others in creating brand awareness; others do a more efficient role at seeding emotional benefits for products. Here are the key reasons why modern brands who know how to market still use traditional media, including print advertising.

You’ve built your site over the last few years in your efforts to reach pregnant moms and have overcome other major challenges of reaching new moms. You’ve tried to keep up with the latest trends and have intermittently followed the news about Google “Panda” and “Penguin” algorithm updates. But how are you doing at this moment in time? Let’s take a few moments to go over key points on a checklist to a “quality” site for marketing to pregnant women, at least as far as Google is concerned.

There are a million and one items new parents need to survive. From pregnancy pillows that make pre-baby sleeping more tolerable, to swings and carriers that prove lifesaving postpartum, pregnancy businesses have it made when it comes to creating a sense of urgency and need. But how can you reach your potential customers and make sure they know what you’re selling? Read on for 3 practical techniques:

Marketing to pregnant moms at ABC .
In a recent post, we gave 5 tips for pitching your product at ABC. Here, based on years of experience attending ABC and many other shows, are 7 more tips to keep in mind as you head off to Las Vegas for this year’s show (or any other trade show for that matter).

Use this list to remind yourself how important the little things are when it comes to making an impression on literally thousands of people during a 4-day period.

There are many ways to market to pregnant moms. And when it comes to social media, pregnant moms and new moms have the advantage of long hours at home waiting for baby, which is the perfect time to work on growing a social media fan base. 72% of marketers are using social media to develop loyal fans (Hubspot), which means you too can capitalize on the benefits of using social media wisely. With these six critical tips, pregnant moms and new moms can successfully grow a solid fan base on social media.

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