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Re: What is the appropriate word satisfaction or expectation?

All are focused to exceed customer satisfaction.

This is a most odd sentence. Stores are intent on having satisfied customers.
Perhaps if the sentence was:All are focused to exceed mere customer satisfaction.
Then it enters into the realm of sales 'hype', where staff give '110%' effort and are all out to have customers singing the store's praises in some manic demonstrative way.
I doubt it!

Only the second is correct. Customer's can come in with expectations perhaps of just being able to obtain what they want at the store; and walk out feeling that they have had a very pleasurable shopping experience served by very friendly, efficient, helpful staff.