NatGeo to feature Almarai in top TV series

Abu Dhabi, September 13, 2012

National Geographic Abu Dhabi, the Middle East’s leading factual entertainment television channel, will focus on Almarai, the world’s integrated dairy company, in its first Megafactories episode on September 17.

Megafactories gives viewers an uninhibited view into some of the world’s most impressive factories. Exciting footage follows the manufacturing process of the most recognisable and loved everyday products.

After featuring the world class production facilities of iconic brands such as Coca-Cola, Ferrari, IKEA, Boeing and more, Megafactories now comes to the Middle East for the very first time to feature the Saudi-Arabia-based dairy company, Almarai.

The episode examines Almarai’s production line process, from the impeccable high standards used in the company’s dairy superfarms, right through to stocking the end product in supermarkets.

“Bringing Megafactories to the Middle East for the first time is a positive step for the region’s industry. Initiatives such as this help raise awareness of our local business success stories, which will inspire audiences across the region to achieve similar accomplishments,” said Mohamed Al Hammadi, director of Public Service Affairs at Abu Dhabi Media.

“When Abu Dhabi Media partnered with National Geographic Channel to create National Geographic Abu Dhabi, our intention was to provide the region with leading global factual entertainment. This content has always been personalized specifically for the Middle East through dubbing in Arabic, and with ‘Megafactories: Almarai’ we are taking local engagement to a whole new level.”

Rohit D’silva, managing director Mena, National Geographic Channels/Fox International Channels Middle East, said: “Megafactories is one of our most highly acclaimed series. It gives viewers a unique inside perspective on how iconic brands come to life on the assembly line.

“We are delighted to showcase Almarai, a true manufacturing behemoth, a global player in its sector and one of the most well-known brands in Mena, as part of latest season of Megafactories which will premiere on National Geographic Abu Dhabi starting September 17.”

“It is an honour to be the first homegrown Middle Eastern company to be included in National Geographic’s Megafactories,” said Abdulrahman Bin Abdulmohsin Al Fadley, CEO, Almarai.

“Since our inception in 1977, Almarai has grown steadily to become a household name and an industry leader as the largest vertically integrated dairy company in the world. We are proud of our achievements and are eager to invite our consumers into our operations through Megafactories, to educate them on the procedures that go into procuring, processing, and delivering their daily glass of milk,” he added. – TradeArabia News Service