SMART Growth is a 4-year capacity building program designed to ensure that grantee organizations benefit from sound management practices that effectively support their art and ensure their resilience through economic shifts, staff transitions, and evolving markets.

Monday, November 18, 2013

Webinar: How to Create an Awesome Nonprofit Facebook Page

Course Level - Beginner

This
nonprofit webinar is presented by John Haydon, author of Facebook Marketing for Dummies.

Nonprofits,
large and small, are using Facebook to engage with supporters, launch
fundraising campaigns, enhance donor relationships, and spread awareness about
their causes. You can do this too, and it all starts with your organization’s
Facebook Page. Many inadvertently select the wrong page type, the wrong page
category, and miss basic, but fundamental, settings that can adversely impact
your nonprofit's results on Facebook.

This
live nonprofit webinar will give you the strategies and the step-by-step
tactics to take your Facebook Page from average to amazing! You will learn how
the smartest nonprofits are using cover images, milestones, highlighted photos,
and pinned posts. You will also learn how to avoid the most common Facebook
mistakes when selecting your Page’s type and category, how to create and edit
your Page’s short URL, and how to automate comment moderation.

John
will demonstrate how to create a nonprofit Facebook Page from scratch, with a
profile picture, an effective cover image, milestones, and more!

You'll
Get These Questions Answered:

How
can I best present my nonprofit within a Facebook Page?

What
Page type and category is best for our specific nonprofit?

How
can I use Facebook cover images for my Page to encourage people to like
our Page?

How
can I optimize my Facebook Page for maximum virality?

What
considerations should I keep in mind for SEO (search engine optimization)?

How
can I configure different levels of access for Page admins?

What
are some powerful ways I can initially promote my Facebook Page?

How
can I prevent spam and negative comments on my Page?

When
should I delete negative comments and/or ban users?

How
can I make sure my personal information (photos, friends lists, contact
info) isn’t seen by people who like our Facebook Page?

Who
should be managing my Page?

How
can I create a commenting policy for my Page?

Bonus!
This nonprofit webinar also includes 9 step-by-step videos:

How
to Create A Nonprofit Facebook Page from Scratch

How
to Configure Your Page Permissions For Maximum Reach

How
To Create An Effective Cover Image

How
To Keep Your Page Private Until You’re Ready For Launch

How
To Find Useful Applications For Your Facebook Page

How
To Login Correctly Between Your Profile And Page

How
To Receive Email Notifications About Your Page's Activity

How
To Add And Manage Multiple Admins To Your Facebook Page

How
(and why) to Delete Negative Comments & How To Ban Specific Users

Additional
learning materials:

A
complete downloadable version of the slides

A
eecorded version of this webinar is included with your purchase

About the Topic
Expert: John Haydon is the
author of Facebook Marketing for Dummies, and founder of Inbound Zombie, a new
media consulting firm helping nonprofits with online marketing. He has spoken
at the Nonprofit Technology Conference, BlogWorld, BBCon, is an Instructor for
Marketing Profs University, and is a regular contributor to The Huffington
Post. John has trained thousands of nonprofits, both large and small, via
CharityHowTo nonprofit webinars