Make Your ReTweets Go Viral

There are certain ones that create more social sharing than others. This is important to track and measure for your brand or business as you build influence.

Here are seven ways people are attracting retweets with great content:

1. Breaking news

People love news, especially when this pertains to a product or service that can meet their needs. Special announcements attract attention, and can become viral very quickly. The key is to share this information in a timely manner whether it is from your own brand or business or another.

2. Use images where ever possible

Images immediately grab a reader’s attention, but these need to be shared in way that is eye-catching and informative. Tweets that are shared directly on Twitter are most effective in generating retweets, much more so than from Facebook or Instagram.

3. Share statistics and interesting facts

Facts and figures are very popular on Twitter. Sites like Mashable and Factbrowser are great resources to gather information to share with your community.

4. Tweet with a call to action

Engage your audience by asking them to retweet or respond to your tweets. Not only will you receive more mentions, but your content will be retweeted to other followers for their comments.

5. Keep your tweets short

Because Twitter only allows 140 characters it’s important to keep in mind that people who share your content will be adding their own call to action such as, ‘RT.’ Try to condense your tweets as much as possible with the use of link shorteners like bit.ly and Buffer. The most retweets come from tweets that contain between 100 and 115 characters according to HubSpot’s Dan Zarrella.

6. Give people something of value

Do you have a great guide to share or some helpful tips? Perhaps a video or Slideshare presentation that speaks to the needs of your audience? This is a great way to attract more followers and encourage retweets.

7. Be unique and use humor

Every now and then a brand or business can spark engagement with a hilarious tweet or say something that is unique and grabs your followers’ attention. Keep it clean and positive, and stay true to your brand’s image.

All in all your social media marketing on Twitter will be most effective when you apply these elements, and stick to the voice of your business or brand. Make adjustments as necessary and track your progress in Twitter to find out what is working with your particular audience.

Who is Susan Gilbert? – I’m a small dog addict, miniature horse owner, online marketing maniac, bestselling author, and eHow video contributor who’s been working online since 1999. I guess that makes me an old timer who is learning new tricks every day!