From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

Healthcare is ripe for disruption and one of the largest U.S. hospital systems is picking up the pace of investing in nascent firms in the mHealth space. Cedars-Sinai is the largest independent academic medical center in the Western U.S. and it is schedule to soon begin its third cohort in the Cedars-Sinai Accelerator Powered by Techstars.

While dating apps and websites have been around for quite a while, some singles have been offput by swiping and liking. But as Hans Klis reports, the digital dating industry is trying to create some new buzz by getting physical—that is, actually meeting people in person.

A startup aims to make all homes more intelligent thanks to advanced machine learning. After all, smarter homes promise more energy- and cost-efficient dwellings. But it can be hard to make sense of the current situation and costs if you have older appliances that aren’t yet “connected” to the Internet of Things.

The relative anonymity of mHealth is boosting its uptake among patients with STDs. Hans Klis takes a look at the longer-term implications for the tech in the private areas of sexual and personal health as well as beyond…

Golf app 18Birdies allows users to track and socially share golf scores among friends and for organized tournaments, as well as calculate sidebets in real time, and it offers GPS to aid on-course play. But the ambitious app puts a new spin on sports software by using gamification in a bid to boost engagement and the game of golf.

Incite Group, New York (21st July 2017): Chief Marketing Officers from 8 major brands will join the Incite Brand Marketing Summit NYC for its 4th year on October 24-25th. This year the event will dig into personalization, content & storytelling, attribution and omnichannel integration.

We all carry around a lot of information, communicate with different people across various platforms, and many of us are setting copious reminders to try and keep our work and personal lives in sync. Astro’s email app promises to integrate it all in one place using AI and now integrates with Slack and offers voice commands courtesy of Amazon’s Alexa.