When & How to Write a Buzzword

How to Write a Buzzword

In order to use buzzwords, it is important to be aware of the jargon within a certain area of discussion: often, buzzwords in business are different from buzzwords in politics.

To use buzzwords,

Identify the area of discussion.

Insert buzzwords into the sentence.

For example, consider a discussion in a conference room discussing a project proposal for a new business.

Area of discussion 1:

Business

Normal sentence 1:

We hope to convince you to sell our new product.

Without buzzwords, this sentence is straightforward and therefore dull.

Sentence with Buzzwords 1:

We hope to gain your support in the development of this game-changing, cutting-edge new technology.

This sentence, packed with buzzwords, is business-ready.

For a second example, consider a political discussion.

Area of discussion 2:

Politics

Normal sentence 2:

The reform bill is incomplete.

Although this sentence conveys the truth, it lacks political jargon and buzzwords that provide political speakers with authority.

Sentence with Buzzwords 2:

Moving forward, the reform bill will take on a number of new and promising additions.

This sentence is an example of buzzwords’ ability to literally change the meaning of sentences. The normal sentence is negative, as the bill is incomplete. The buzzword-addled sentence, though, sounds as if the reform bill is being strengthened rather than necessarily completed.

When to Use Buzzwords

Buzzwords hook audiences with shiny and convincing phrases. They provide businesspeople, politicians, spokespersons, and motivational speakers with immediate sway over the audience drawn in by such catchy, convincing, and likeable phrases. Buzzwords can be used to your advantage in rallying others, portraying business sense, and advertising to the masses. As they are ultimately shallow, though, they should not be used in formal papers or logical arguments.