Think Twice Before Getting A Corporate Logo Tattoo

The now former executive editor of The New York Times, Jill Abramson cared so deeply for the paper that she got The Times signature T tattooed on her back.

In a commencement address yesterday at the Wake Forrest University, Abramson said there's no chance she'll get rid of the tattoo. Other people in the same situation might sound a little bit more regretful, and they might go see Dr. Will Kirby, the medical director for the tattoo removal clinic, Dr. Tattoff.

WILL KIRBY: You know, if you're not 100 percent unequivocally attached to a brand or concept then you really shouldn't get it tattooed on your body.

MONTAGNE: One of Dr. Kirby's former employees learned that the hard and I might say - ironic way, he got a tattoo of the Dr. Tattoff logo and then changed his mind, which did create an opportunity.

KIRBY: It's funny for us because we put it on our website as a before and after photo and it's a great way to sort of get our marketing message out there and show our logo to people.

MONTAGNE: Or maybe just warn them not to get that tattoo in the first place.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.