7
Activity– Create Reminder 1.Select a Folder 2.Click on “Add” Icon 3.Enter Reminder name 4.Click on ”Info” icon 5.Enter Reminder date 6.Click on the “done” button What are the steps to create a reminder?

15
What is a Homepage  Sign post  Indicates the “direction” the website will take me in  First impression  Is it a serious site, is it a fun site…  Gateway to a site  Provides links to different sections of the site

16
Homepage is like the rest area along the Internet Highway; You can zip through it or Stop and enjoy the facility

18
Visitors Types & Questions/Needs New user Returning user Accidenta l user Where am IWhat do you do/ have Let me contact you Do I trust you I just want to do it Show me the latest Help me decide Should I stick around Is this the correct site How Do I… - Help

19
Role of the Homepage Effective Homepages In order to get the user to: -Stay on the site -Explore its content -Buy or use its services

20
Great Homepage Design  Is Informative – tells the visitor  What is the site/tool about  What can the visitor do on the site with the tool  What can the site/tool do for the visitor  Resonate with target audience  Narrowly focused  Speaks the language of visitors of interest  Has Compelling value-proposition  Convince the user to stick around Jessica Meher, (2013) HubSpot

21
Great Homepage Design  Is Usable  Easy to navigate  No interruptions  Mobile optimized  Has Clear Primary and secondary Call-to-action (CTA)  Free Trial, Schedule a demo, Buy now, learn more  We want the user to dig deeper into the website and move them further down the Purchas-funnel  Reflect current needs, problems, and questions of visitors

23
Home Page Example Simple design with strong headline Feels secure, but easy to use Good CTA-Free! Get Started Clear supporting image

24
Home Page Example Simple and effective headline - Remember Everything Arranged into 3 clear benefits that jump out because of the rich green background Eye path leads us to the CTA – “Get Evernote, its free”

25
Home Page Example Great headline Placement of customers at the center Sign-up form directly on the homepage