The Jane Iredale PurePressed Eye Shadows: Single are highly pigmented eye shadows which are simple to blend, sensitivity-tested and last all day. They provide gorgeous, crease-free, long-lasting eye color.

Jane Iredale PurePressed Eye Shadows:
Are gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
Are crease-resistant and long-lasting
May be applied wet or dry to compliment any look
Great for shading, highlighting, contouring and lining

Tips:
Spritz your eyeliner brush with D2O, Balance or POMMISST and pick up shadow for an eyeliner that stays and stays.
It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection.
Don't try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop.
If you have red or dark circles, stay away from blue or gray tones. They just accentuate the darkness.