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The march of the logo.

The Ontario Reign’s logo march has continued into the second round of the Hockey News’ online contest. This week’s opponent: The Florida Everblades.
The Everblades (a play on the state’s Everglades National Park, combined with skate blades, in case you couldn’t figure it out) compete in the ECHL like the Reign. Their logo, while clever, can’t match the simplistic class of the Reign’s logo. The concept reminds me a bit of what they were going for with the Minnesota Wild logo (which the Reign beat last week, 55% to 45%) by superimposing the shape of an animal onto a different shape – this time, the shape of a skate.

So if you like clever, vote for the alligator-turned-hockey skate. If you prefer a logo that’s just a darn good logo, vote for the Reign. Looks like the Reign have dug an early hole, by the way; better get cracking.

About J.P. Hoornstra

J.P. Hoornstra covers the Dodgers, Angels and Major League Baseball for the Los Angeles Daily News, Long Beach Press-Telegram, Torrance Daily Breeze, San Gabriel Valley Tribune, Pasadena Star-News, San Bernardino Sun, Inland Valley Daily Bulletin, Whittier Daily News and Redlands Daily Facts. Before taking the beat in 2012, J.P. covered the NHL for four years. UCLA gave him a degree once upon a time; when he graduated on schedule, he missed getting Arnold Schwarzenegger's autograph on his diploma by five months.

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