NPR Radio Captures More Listeners With $40,000/Month Google Grant

Situation

WNYC (www.wnyc.org) is a New York based radio station with a hefty website and tons of podcasts. Given they are under the brand of NPR radio, a non profit and 501c3, our team engaged with them to determine how best they could apply for the Google Grant of $10,000/month and also how best best to leverage it for their radio station.

Solution

First, our team had to apply for the Google Grant for our client which we were successfully approved for. Next, our team created a robust and highly segmented paid search campaign that including fundraising initiatives, advertising exposure for the radio station, and membership drives in highly segmented parts of the USA.

Results

Our team not only helped the clients successfully increase it’s exposure for the radio station, due to meeting the max $10,000/month budget we were able to apply for the grantspro account which entails $40,000/month in advertising credit on Google’s search platform. To say the least, our engagement was a success.