Destination Halifax Names Director of Marketing & Communications

Tuesday, June 21, 2016 – 16:00 – Destination Halifax is pleased to announce Erica Pellerin as the new Director of Marketing & Communications. She brings over 15 years of marketing experience to the table, including five years as Marketing Director – Communications, Sponsorship & Insights with Bell Aliant.“With a strategic mindset and a wealth of marketing expertise, Erica will be a valuable addition to the team,” said Ross Jefferson, President & CEO. “I look forward to working with her in marketing Halifax as Canada’s premier travel destination.”Prior to Bell Aliant, Erica held increasingly senior roles in the consumer packaged goods industry in Toronto at General Mills and Cadbury Canada where she was Marketing Director for the Gum Category. She also worked as a Marketing Consultant at Sklar Wilton & Associates, a marketing advisory firm. Erica holds a Bachelor of Commerce degree from the University of Saskatchewan, with a major in marketing.“I am excited to promote Halifax, a vibrant city with so much to offer, as one of Canada’s top places to visit,” said Erica Pellerin. Reporting directly to the President & CEO, the Director of Marketing & Communications will be responsible for the continued promotion of Halifax as a top destination of choice for business and leisure travellers. This is part of the long-term strategy aimed at building the economic potential of tourism for the Halifax region. About Destination HalifaxDestination Halifax is a partnership of the Halifax regional government, the Hotel Association of Nova Scotia, and participating industry members. Since its inception in 2002, Destination Halifax has operated with a goal of promoting the Halifax region as a year-round destination of choice for business and leisure travellers.Media Contact:Katie ConklinOnline Communications CoordinatorPhone: 902-442-9344Email: kconklin@destinationhalifax.com