Metrics, successes & flaming disasters in digital marketing

Online Ads Drive Value Beyond Clicks

From NY Times: “About a third of consumers sometimes click on banner advertisements on the Web. But twice as many consumers sometimes respond to such ads indirectly, avoiding clicking on them but later visiting the Web sites advertised, according to a survey by DoubleClick.”

We all knew that — online advertising builds awareness too! — but I never get tired of reading more data on the topic.