Easter's Peeps hatch to year-round snack

1:57 AM,
Mar. 22, 2014

Peeps roll along the conveyor belt at the Just Born Inc. plant.

Written by

Bruce Horovitz
| USA TODAY

Peeps have been blown up in microwaves. Destroyed in dioramas. And even stirred with vodka and O.J. into so-called Peepdrivers.

But Peeps -- those sticky, icky, chick-shaped marshmallow treats common as pink, plastic grass in Easter baskets -- mostly disappear each year with the Easter Bunny. Until now.

Peeps are about to become year-round, Peep-able snacks: Peeps Minis. The miniaturized treats -- about 40 percent the size of conventional Peeps -- will be sold in reclosable, stand-up bags at the nation's major retailers. Just Born, the company that makes Peeps, Mike & Ikes and Hot ...