George P Johnson VR Demo Day

How do you throw a event for one of the world’s leading event activation companies? We’ll show you how we made the GPJ VR Demo Day a cracking success…

That was the challenge we undertook when 60 members of the George P. Johnson Sydney team came to our studio for the biggest demo day in Start VR history. They learnt about the capabilities of VR, including its potential to excite and engage their clients by helping to picture activation spaces more clearly than ever before. In the Gear VR room, the GPJ team experienced life in a women’s prison with Wentworth VR, were transported to destinations around Australia in Qantas VR, and went on a virtual wine tour of Brancott Estate.

We also demoed the incredible immersion of room scale tracking technology with the Mixed Reality, Oculus Rift and HTC Vive. Playing with size, perspective and scale, the GPJ team saw our 2017 Sculptures by the Sea VR installation from every imaginable angle: whether floating above, or crawling within.

It was a fantastic opportunity to demo some of our best work, and show how VR is changing the way we create, execute and think about marketing and event activation.