One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming service's top marketers has found a new home. Stephen Bruno, who spent four years as vp of creative marketing at Netflix, has been named MGM's new CMO. He'll start in April and will oversee global marketing...

AI and machines' ability to learn introduces a host of new opportunities for brands and content producers, most notably hyper-personalization at unprecedented scale. This ranges from big, unstructured data analysis to advanced segmentation, from anthropomorphized virtual agents to all manner of biometrically enabled recognition, such capabilities enable altogether new modes of personalization but also come...

Stacy Spikes, the co-founder of MoviePass, wants movie fans to watch 15 to 20 minutes of highly produced ads and other branded content on their mobile devices in exchange for a free ticket to a movie of their choice. PreShow, which is coming out of stealth mode today, will begin with a Kickstarter; early backers...

Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself. With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium--and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal--consumers are already starting to grow frustrated with the crowded...

Dating and networking app Bumble has its eye on major global expansion in the next few years, and it's relying on brand partnerships to get there. With that in mind, Bumble announced that Michele Tobin, a 15-year veteran in the business-to-consumer and mobile world, has joined the team as vp of partnerships. "As our industry...

Did you know that TikTok allows users to turn on a Restricted Mode, which automatically filters content that may not be appropriate for minors? Our guide will show you how to do this in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the profile icon...

A number of studies in recent years show that new motherhood is a moment when neuroplasticity kicks in to make room for some big new ideas. It makes complete sense, as it is a big moment of learning and reappraisal. This might go halfway to explaining why I, a woman with a young baby, found...

Perhaps more than any other city in the world, New York is a metropolis of department stores. The city boasts several famed flagships, including the massive Macy's in Herald Square, the original Bloomingdale's on 59th street, luxury epicenter Barneys New York and Fifth Avenue icons Bergdorf Goodman and Saks Fifth Avenue. Last week, an outsider...

Pinterest went shopping for its new head of engineering in the upper ranks at Walmart, tapping the retail giant's executive vice president and chief technology officer, Jeremy King, for the role. King joined Walmart in July 2011 as senior vp and CTO of its @WalmartLabs online division. Prior to that, he also worked with LiveOps,...

Tesla is suing five former employees for stealing trade secrets in what looks like ridiculously obvious fashion. On Wednesday evening, Tesla filed two lawsuits against former employees and the self-driving startup Zoox, as spotted by The Verge. In the first case, it accuses four ex-employees of porting over “proprietary information and trade secrets" to Zoox. […]

Cyclone Idai left death, destruction, and a sprawling inland sea in its wake. The powerful tropical cyclone — which struck Mozambique last Thursday as the equivalent of a Category 2 or 3 hurricane with winds of around 100 mph — has left at least 150 dead and 600,000 in need of help in the flooded […]

Rogue One: A Star Wars Story took a turbulent journey from page to screen, but we never realized how different things could have been. Screenwriter Chris Weitz revealed that before he joined the project, the story had a happy ending. “The version prior to [my involvement] didn’t have everyone die. As a matter of fact, […]

Once again, former president Barack Obama has released his official March Madness brackets for all to see. But the reaction this year has been a little bit different than in years past. First, though, the picks. Obama has a history of being just okay with his picks — not great, but passable, like most Americans. […]

Hundreds of millions of Facebook users’ passwords were stored in plain text, completely searchable by Facebook employees for years. Some users had their passwords stored in plain text as early as 2012, according to a senior Facebook source who spoke to KrebsOnSecurity. The source, speaking on condition of anonymity, says that somewhere between 200 million […]

Let's say you're ready not just for a new 4K TV, but also to finally cut the cord. All of your TV comes via streaming and you need a quick, affordable solution to prepare for the new season of Stranger Things. If budget and simple streaming features are all you need, the latest deal on […]

Playing music from your laptop while you’re hosting guests isn’t always the most convenient (and the sound just isn’t as good). Adding a solid portable speaker to your repertoire can quickly remedy that issue — and save your poor laptop speakers from bursting when you inevitably have to crank their levels up all the way. […]

Tile Bluetooth trackers help you find the items you frequently need and are prone to lose, but the Tile Pro Series helps you find them in style. The series includes Tile Style and Tile Sport, for a classic or rugged look. Now is your last chance to snag one (or more) of these trackers before […]

Instagram is about to give its users some time to think over that name change. An automatic username lock feature has been discovered in the latest alpha version of Instagram’s Android application. The change, which is currently in testing, would give the previous owner of an Instagram handle up to 14 days to revert back […]

Cats, despite being domesticated, can be absolutely savage sometimes. YouTuber Greg Molick uploaded a video of his uh, very interesting rendition of "Under Pressure" by Queen and David Bowie. While he's no Freddie Mercury, he's clearly having a good time. His cat, Harvey? Not so much. After 30 seconds, Harvey decides to jump up on […]

One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got... Continue Reading The post 21 Recommendations for Spending Your Content Marketing Time Wisely appeared first on Copyblogger.

With last year’s sale of our StudioPress division, I found myself with something I hadn’t seen in a long time... Continue Reading The post 10 Things Your Content Marketing Strategy Must Include appeared first on Copyblogger.

Is it possible for something to be both a lifesaver and a minefield? Yes — and if you’ve spent any... Continue Reading The post How to Avoid Using Cringeworthy Stock Photo Images in Your Content appeared first on Copyblogger.

I live around a lot of coffee shops. The most inexpensive and convenient is Starbucks. “Inexpensive” is self-explanatory, but it’s... Continue Reading The post 7 Content Projects, If You Managed Marketing for a Local Café appeared first on Copyblogger.

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work... Continue Reading The post Tactics and Strategies that Help You Look (and Think) Like a Pro appeared first on Copyblogger.

You might have noticed that we tend to be pretty big on content marketing strategy around here. “Throw a ton... Continue Reading The post Copyblogger Book Club: Master Content Strategy appeared first on Copyblogger.

Most freelancers I know hate selling. And I can include myself in that bunch. Whether it’s a fear of rejection,... Continue Reading The post 5 Easy Ways to Transform Your Website into a Standout Salesperson appeared first on Copyblogger.

Let’s take it back … Way back … Before the internet was a part of creating your business. What steps... Continue Reading The post How to Grow an Idea into a Fruitful Product or Service appeared first on Copyblogger.

For the marketing writer or business owner in 2019, deciding between strategic and creative is a luxury we can no... Continue Reading The post Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking appeared first on Copyblogger.

We write a lot of posts on Copyblogger about how business owners can apply techniques used by professional copywriters. Strong... Continue Reading The post 5 Situations that Demand You Hire a Professional Copywriter appeared first on Copyblogger.

At Wanapitei Canoe we specialize in running private, personalized custom trips or expeditions to a wide variety of locations. We’re happy to run a trip for you and a group of friends, family, business, school or organization. Every year we provide a half a dozen or more trips and programs for divers... The post All Vacations […]

Having nearly 40 years guiding experience, we’ve been so fortunate to have shared some of the world’s mostly unexplored waterways with our clients. But few can rival the true hidden gem that is the Yukon’s Rackla River. From August 1st – 13th 2016, we’ll be charting thi... The post Rackla River: Tour A Mysterious Yukon Gem appeared […]

Whatever sort of canoe trip you’re into – a challenging white water experience or a more laid back & scenic tour, your time spent can be made much easier or much harder depending on the type & amount of gear you bring along for the ride. Canoe trip beginners will be tempted to b... The post Quick Canoe […]

Things are heating up here at Wanapitei Canoe! With the Spring thaw underway, our tours are booking up fast, and we don’t want you missing out on the action. That’s why we’re launching (enter drum roll here) “WIN A Dumoine River Canoe Trip!”. Entering is super easy – starting today April 19th ... The post […]

I was fortunate as a child to spend each and every summer at our family cottage just a few hours north of Toronto. My grandparents cleared the land and built it by hand over 50 years ago. We’ve spent countless birthdays, Easters, even weddings (my own included) at the cottage. Although I was... The post […]

Chances are your smartphone houses a good number of apps. Some you use almost everyday, others you downloaded for the kids or just because they looked fun, track spending, or tell you when you’ve consumed too many calories. But most likely, many of these have lost their lustre and are causing ... The post 5 […]

Sea Shepherd, a global NGO focused on conservation of marine wildlife, is using depictions of tortured animals to raise awareness of the impact of plastic debris. A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Two key images show a […]

Today, honouring those affected by the shootings in Christchurch, New Zealand, we feature two NZ works of art that express the concern and support being shown across the world. Invercargill cartoonist Shaun Yeo has picked up international coverage for his cartoon of a weeping kiwi, in response to the horrific shootings of worshippers in two […]

Shutterstock is encouraging photographers to contribute photographs that defy traditional stereotypes, particularly in the high-end stock photography site Shutterstock Offset. The company is promoting the new diversity offerings with a print advertising campaign featuring photographs that challenge expectations around parenting, domestic duty, sexuality and athleticism. As the Buenos Aires agency Mercado McCann explains, “All stereotypes […]

Westpac, a major banking organisation in Australia, is running an advertising campaign focused on support provided for Australians going through separation and divorce. Continuing the bank’s theme of help in in pivotal life moments, the campaign centres on a young boy, his mum and his dad, as they adjust to life living in two places. […]

McDonalds in France is promoting McDelivery, a service introduced in 2017, with a print advertising campaign featuring impressionist photographs of Paris in the rain. Four photographs by Roberto Badin provide the sense of looking out a window at four Parisian streetscapes. This series of visuals depicts buildings and stormy skies seen through windows soaked in the […]

Cancer@Work, a French association, has launched Unstoppable Résumé, an interactive site designed to help cancer patients find their place in the professional world. In 2018 Cancer@Work ran a campaign launching “Fighting Cancer” as a Linkedin skill. Now former patients can create their specially designed Linkedin profile online at unstoppableresume.com. Many recruiting companies are using ATS […]

Reckitt Benckiser nappy rash brand Dermodex has launched the Unphotographed Album (O Álbum Nunca Fotografado), in association with Brazilian National Adoption Day (May 25). Late adoption in Brazil is still rare in Brazil, often associated with various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, […]

The BBC is running “History Will Be made”, a marketing campaign for the 2018 FIFA World Cup to be held in Russia. Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place. The campaign trailer, “The Tapestry”, takes a […]

David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s A Tide Ad”. Aired during the NFL Super Bowl LII 2018, the Tide Ad series has David Harbour claiming that every time you see clean clothes […]

MLA (Meat & Livestock Australia) is running “Lamb Side Story”, an advertising campaign encouraging Australians to put aside their differences and embrace a summer ‘Lambnesty’. The commercial at the heart of the campaign provides a song and dance homage to the West Side Story musical. A modern day lamb barbecue set in a suburban cul […]

The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and […]

Awareness is often a key, and important, marketing objective for brands to get consumers started on the path to purchase. However, sometimes not enough effort is placed on, or invested in, their true brand loyalists.Take Arby's, who created a 6-month monthly subscription box, that doesn't contain food, but rather sandwich and Arby's themed merchandise for […]

Emotional support animals run the gammet these days, and more and more people are trying to bring them on planes, from peacocks to fish.Fast food chain Popeyes created a limited edition carrier, served at the Philadelphia airport, for passengers to take on board as their "emotional support chicken." It's a TSA-approved way for consumers to […]

It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released […]

Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend […]

The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting […]

Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. […]

Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).The company knows they need to put their […]

Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to […]