Plot: A look at the global culture and appeal of the LEGO building-block toys.

Of all the toys arising from the 20th century, there has never been one like Lego bricks. This film covers the history of this product of Denmark and how it arose from a toy company with an owning family that refused to let either hard times or multiple fiery disasters get them down. Furthermore, we also explore the various aficionados of the product like the collectors, hobbyists, artists, architects, engineers, scientists and doctors who have found uses for this classic construction toy that go far beyond children’s playtime.

Since the birth of their trademark toy in 1958, The LEGO Group has produced over 400 billion bricks. But more and more, LEGO bricks aren’t just for kids, and some take them very seriously. Adult Fans of LEGO (AFOLs) around the globe are unashamedly declaring their love of the brick, brick artists are creating stunning and surprising creations, and LEGO master builders are building human scale and larger structures.

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