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2.
Successful Marketing
• About getting the right message to the right
people at the right time in the most cost
effective way possible.
• Must get two things right:
– Content: message, context
– Exposure: reach, frequency & context
• First step is content – video content
• Second step is distribution (medium)
– TV
– Online (Web2.0 & 3.0)
– (Brochures?)

6.
Video Content?
• If you have no video content, you are
not in the game
• The process starts with content
commissioning
• And ends with cost effective distribution
/ exposure
• Get both right and your business will be
successful !!

13.
Relevance?
• Key message: Must have video!
• If you do have existing video:
– Check the legal rights
– Get your hands on the original material
– Get the content to us (and you may get lots
of free exposure!)
– Focus on distribution / exposure
• If you do NOT have video:
– Get into production!
– Talk to SA Direct or own supplier
– But BEWARE !