Mortlach Launch

The ask:Re launch Scotch’s best kept secret to media and high net worth individuals, driving sales and awareness.

Story‘s answer:We transformed the Mortlach distillery (usually closed to the public) into a sleek and dramatic entertaining space, designed and implemented by Story Studio, with each element planned to capture and complement the bold and audacious nature of the brand and the people behind it. We brought together a global group of HNWIs and gave them a money can’t buy trip of a lifetime. We followed this with a sequence of media visits leaving no detail to chance – gradually unfolding the Mortlach story throughout a 48 hour visit.

The impact:Immediate sales that far outweighed the investment. Media and influencers from around the globe taking a fresh look at a Scottish legend.

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