Ace named America’s favorite home improvement store.

Congratulations are in order! A recent survey by Market Force Information has named Ace Hardware the nation’s favorite home improvement chain, outranking Menards, Lowe’s, Home Depot and Wal-Mart. The survey findings are based on consumers’ satisfaction levels and their likelihood to recommend the retailer to others.

The survey also looked at how the top brands compared in several operational and product attributes. Consumers expressed their appreciation for Ace’s store cleanliness and fast checkout speeds; across all stores they thought there was room for improvement regarding the availability of green or eco-friendly products.

The findings went on to say, “Additionally, the results showed Ace Hardware is living up to its brand promise of being the place with ‘the helpful hardware folks,’ as its associates were most likely to assist customers. Those Ace Hardware customers also had the highest conversation rate at 90 percent.” It also reported that Ace Rewards is the most popular loyalty program among home improvement retailers by a large margin.

“These survey results recognize the outstanding work you, Ace retailers, do in your stores every day to fulfill our brand promise, to be the most helpful hardware stores on the planet,” said John Surane, Executive Vice President, Merchandising, Marketing, Sales. “The time and effort you are putting into the Certified Ace Helpful Curriculum, through courses like Helpful 101 and 201 are paying off. Keep up the great work.”

“The Ace family should be extremely proud of this recognition. It is through this caliber of excellent customer service that we can continue to differentiate our brand against the competition,” Surane said.Click here to read the full article.