HTC Corporation today announced the continuation of its design focus with the acquisition of San Francisco-based lifestyle design firm One & Company Design, Inc. (One & Co). One & Co will maintain its name and client base while it joins forces with HTC to create an unparalleled force in global mobile design.“Design is key, it is why you love or hate something,” said Horace Luke, Chief Innovation Officer, HTC Corporation. “Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.”

HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond, a highly touted phone with iconic design that blended unprecedented use of material and industrial design.