Among the First Advertising Agencies to Deliver 1-1 Interactive
Personalized Video

MEDELLIN, Colombia, April 12, 2017 -
Pitney Bowes Inc. (NYSE:PBI) today announced that TRACK, the
collaborative digital marketing network dedicated to CRM, Customer
Loyalty and Data, has entered into an agreement with Pitney Bowes to
license technologies that will drive the digital transformation of its
customer engagement services. The marketing network will implement
two-way multichannel interactive campaigns, including 1-1 interactive
personalized video, to maximize customer engagement for global brands.

According to a report from Cisco,
video will account for 80 percent of web traffic by 2019. And, Axonn
reports that 70 percent of customers view brands more positively after
watching interesting video content. Aligned to this growing trend and
market opportunity, Pitney Bowes assists clients across a variety of
industries to create real-time video experiences that deepen customer
relationships.

“This is the future of marketing. Compelling digital content that
gathers intelligence from the customer helps us create relevant
campaigns that maximize customer engagement,” said María Alejandra Mora,
Head of TRACK Colombia. “With the digital transformation of our
marketing services, global brands will deploy relevant campaigns that
deliver measurable results quickly and ROI. We look forward to leading
the way with these customer engagement technologies from Pitney Bowes.”

“Global brands are competing in both the physical and digital worlds of
commerce. TRACK is among the first advertising agencies with
personalized interactive video capabilities,” said Greg Van den Heuvel,
Chief Operations Officer of Software Solutions for Pitney Bowes.

TRACK will leverage Pitney Bowes Portrait Dialogue and EngageOne Video
solutions to craft two-way multichannel campaigns that convert leads
into sales, and move customers to the next relevant touchpoint in their
brand experience. They will do this by transforming each of their
clients’ marketing campaigns into a multichannel interactive customer
experience that targets high-value customers and prospects, communicates
through each customer’s preferred channel and device, delivers customer
responses and requests into existing intelligence platforms, and applies
each response to create the best next communication.

The Pitney Bowes Portrait Dialogue solution is a customer interaction
solution that converts disparate customer interactions into a connected
two-way dialogue, across all channels, for greater customer engagement.
EngageOne Video acts as both a customer service and sales and marketing
resource, while empowering viewers to create their own experiences
through self-selection of topics and actions relevant to that
individual’s needs. Available around the clock for the always-on
customer, EngageOne Video is developed for the individual consumer and
can be accessed through any device they choose.

TRACK is the collaborative digital marketing network dedicated to CRM,
Customer Loyalty and Data with offices in Brasil, Colombia, Chile and
Perú. In Latin American markets their aim is to transform communications
and conventional marketing. TRACK works in Colombia side by side with
Multisponsor with a clear purpose: to create connections in real time
with the consumer, with allied brands, employees and the channel
utilizing all the possibilities of social data.

About the DDB Latina Group

It is the leading communications group in Latino markets around the
world, and delivers business solutions for its customers through its
companies including DDB, Tribal, Alma DDB and BIG. The DDB Latina Group
is a pioneer in the industry, unifying the markets of Latin America, US
Hispanic and Spain under a unique vision inspired by culture and not
geography. It has 33 offices in 22 countries. Its operating model is
based on “Triples,” in which strategy, technology, and creativity merge
to create innovative ideas that generate a high level of influence for
its brands, including the most recognized in the region and in various
industries. In 2015 its network won numerous awards at major advertising
festivals; Holograms for Freedom became the most awarded campaign at the
International Festival of Creativity in Cannes and El Ojo de
Iberoamerica. The DDB Latina Group is part of Omnicom Inc. (OMC)

About Pitney Bowes

Pitney Bowes (NYSE:PBI), is a global technology company powering
billions of transactions – physical and digital – in the connected and
borderless world of commerce. Clients around the world, including 90
percent of the Fortune 500, rely on products, solutions and services
from Pitney Bowes in the areas of customer information management,
location intelligence, customer engagement, shipping, mailing, and
global ecommerce. And with the innovative Pitney Bowes Commerce Cloud,
clients can access the broad range of Pitney Bowes solutions, analytics,
and APIs to drive commerce. For additional information visit Pitney
Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.

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