Walsworth Blog

Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have to measure up, but your message can be fantastic and go unread if it's not packaged well.

You can get images in a number of different ways, from purchasing images from stock photography sites to taking your own shots. It makes sense to use multiple methods, like those mentioned here.

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion.

If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.

Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren't familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content.

You're probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support your content marketing efforts?

Podcasts are a great way to get the word out while being entertaining and socially connective. Interesting podcast topics delivered by interesting people can help generate audience engagement by connecting listeners to your brand in a personable way.