Shift 100: Iain Gilfeaher, Michael Movel and Chris Roe

The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Fat Pebble was founded in 2011 by Iain Gilfeaher, Michael Movel and Chris Roe. The founders all have extensive experience in the games industry and started working on their first game ‘Clay Jam’ in 2011.

Fat Pebble want their games to be made in a lovingly crafted way, with all their games made using clay puppets paper or porridge.