Lights 4 Fun

The Client

Beginning life in 2003, lights4fun are one of the UK’s largest online lights retailers; providing quality lights at competitive prices with the whole process backed up by exceptional service.

Category

Branding, Print, Web / Digital

About This Project

For our first lights4fun design project, the brief was to move the visual identity from a generic looking business to a much more professional looking company. The challenge was to do that while maintaining the friendly and informal stance that comes from a family-established business that prides itself on personality and service.

Once the brand identity and logo was established we soon moved on to the stationery design and other internal and logistic items. Quickly following these, Pre was then asked to redesign the website and iconography. Working with e-commerce specialists Hot Mustard, we worked in tandem with the client and technical partner to completely revamp website design and transform the user experience and purchasing journey. Since the launch of the redesign, the client saw an uplift in their stats across the site and reduced bounce rates. Something we’re very proud to have been a part of as they move forward.