7 big breakthroughs in 2014 for sales

To grow revenue, you need more than a simple Customer Relationship Management (CRM) application — you need Salesforce. With the world’s #1 CRM, you spend more time selling to the right people, armed
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To grow revenue, you need more than a simple Customer Relationship Management (CRM) application — you need Salesforce. With the world’s #1 CRM, you spend more time selling to the right people, armed with their personal marketing data and social insights.

Transcript

1.
7 big breakthroughs
in 2014 for sales

2.
Get to the future, faster.
Your sales team will thank you.
To grow revenue, you need more than a simple Customer Relationship Management (CRM)
application. That’s why we put together this handy overview of our key sales breakthroughs for 2014.
Managing contacts is just the beginning. With the world’s #1 CRM, you can track all sales activity —
every lead, opportunity, and customer — and take action from wherever you are. So you can spend
more time selling, less time slogging through data. You’ll sell to the right people, armed with their
personal marketing data and social insights. Any newfound time goes right back into improving the
team, so you can shatter past sales records.
When you connect with customers in a whole new way, you succeed faster. Because relationships
are everything. Turn the page to get the full download from Salesforce.com — we’re here
to help you succeed.
Too busy to read?
Go straight to our Sales Performance demo ›

3.
1. Close more deals faster,
from anywhere with the
world’s #1 CRM.
The Salesforce1 platform gives the Sales Cloud power it’s
never had before — and puts it right at your fingertips. Now
salespeople can create custom apps without ever calling IT,
and access more data and more insights, faster than ever.
See Salesforce1 in action ›

4.
2. Introducing the most
powerful sales tool yet:
the Salesforce1 Mobile App.
Stay connected, no matter where you are. Get automatic
updates for everything that matters to you, right in your
feed. The Salesforce1 Mobile App is open API and social,
so you can practically run your business from your phone.
Plus, it’s fully customizable. So you can create a new lead
from seat 14A, or check your opportunities while you grab
a morning cup. To make the most of every moment —
even on your most hectic days — the Salesforce1 Mobile
App gives you cues for which items take priority, based on
your day’s schedule and tasks. So you can focus on what
really matters.
Plus, take any action with a click. Close a deal, open a case,
create customizable actions specific to your business,
and even integrate third-party apps. It all works together
seamlessly.
Get the Salesforce1 Mobile App.

5.
3. Be more productive.
Give your reps everything they need in one place
with Sales Cloud, built on the Salesforce1 platform. So
they spend more time selling, less time searching for
information. Your reps can manage the entire customer
cycle from lead to cash, without logging into multiple
applications. All from the world’s #1 sales app.
See our proven sales performance tools ›

6.
4. Better data. Better sales.
With Data.com, you get instant access to millions of topquality D&B company profiles and contacts, built right into
the platform. No more wasted hours trawling the database
for contacts — just start with better, cleaner data from
the leading data providers. And since everyone is social,
Data.com delivers social insights on your prospects and
customers from sites like LinkedIn, Facebook, and Twitter
right in the platform — so you never waste time on social
networks.
Plus, with demand for inside sales up 54%, our new Sales
Console makes it easy to compare multiple leads on one
screen. So your reps spend more time selling and don’t lose
precious time clicking between tabs and screens.
Be more productive with Data.com ›

7.
5. Grow and qualify
your pipeline.
How many leads fall into a black hole, or never get followed
up on? Nip this in the bud with marketing automation
that gives reps visibility into marketing efforts, so sales and
marketing can work together effortlessly.
Salesforce delivers marketing automation with Pardot to
give your reps big sales insights. You’ll see alerts on what
leads to look at, lead scoring that highlights the better leads
for you, and shows you which ones to call first. You can
sell more, faster by pulling targeted lists and identifying
cross-sell opportunities. This puts your sales efforts and
marketing dollars where they really matter — and drives
pipe.
Drive more pipe with Pardot ›

8.
6. Gain business insights.
Take the pulse of your business in real time, by running
complex analyses right in Salesforce. We help you make
sure that pipeline actually counts towards your bottom line
— instantly.
Real-time dashboards in Salesforce help you easily measure
KPIs and align on common goals. Accurately plan territories
and conduct whitespace analysis to optimize allocation of
sales resources. Collaborative forecasts show your entire
team’s forecast at a glance, and break out the details of any
individual rep’s deals. So you know exactly where you’re
headed. Build joined reports, leverage data bucketing. Easily
track lead volume, conversion rates, and every part of the
pipeline. You’ll gain crucial business insights, and be able to
plan ahead with confidence.
Know exactly where your business is headed, instantly ›

9.
7. Coach and motivate
your sales reps.
With your departments and processes aligned, now you
have more time to create learning opportunities that
make every rep an “A” player. While a rep works with your
customer on a deal, your experts can coach them in real
time from anywhere in the world, taking notes and setting
goals in Work.com — right on the Salesforce1 platform.
Your reps can also set their own goals, confirm completion,
and build credentials to show their growth.
And instead of waiting for the annual performance review,
set up recurring lightweight performance check-ins to
deliver quick, meaningful feedback on sales calls, ridealongs, and demos right when they need it. So reps can
learn faster and course-correct right away.
As your reps develop new skills and start really crushing it,
it’s great to publicly recognize and reward their success. This
builds morale and shows reps what they should emulate to
become top performers.
Make every rep an “A” player with Work.com ›

10.
Drive performance.
Drive 28% more sales.
Now that you’ve read 7 big Dreamforce takeaways for
sales, you can optimize your sales team with these 7
breakthroughs from salesforce.com. Our customers report
major results:
+36% sales productivity
+38% lead conversion
+26% more wins
Which all translates to +28% more sales.*
Make the most of every moment.
Your company — and your customers — will thank you.
See our proven sales performance tools ›
And ask your rep about the all-in-1 Performance Edition.
*Customer-reported results, June 2013

11.
Salesforce.com is the world’s #1 customer relationship management (CRM) company. We help businesses transform how they connect with their customers across sales,
service, and marketing. Our platform allows companies of any size to run their business seamlessly and grow faster in the cloud. For more information about salesforce.
com (NYSE: CRM), visit www.salesforce.com or call 1-800-NO-SOFTWARE.