The re-launch bridges Ahnu's connection to its home in the San Francisco Bay Area by providing fun and fashionable footwear to complement every aspect of an active lifestyle. New packaging and marketing material for spring '12 reflects the San Francisco skyline which represents Ahnu's urban to outdoor inspiration and â€œtrails over treadmillsâ€ philosophy.

â€œThis re-launch allowed us to approach spring '12 with a totally new perspective on the brand and our product,â€ said Jacqueline Van Dine, Ahnu co-founder and brand manager. â€œWe have blended Ahnu's roots in performance footwear by taking inspiration from the diverse urban and natural settings found in the San Francisco Bay Area and applying a fashion forward attitude to create a fresh, innovative line of performance and lifestyle shoes.â€

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Founded in 2007 and part of the Deckers Outdoor Corporation family since 2009, Ahnu's creativity is enriched by Deckers' top quality production resources from its corporate parent. The spring '12 product line takes Ahnu's go-anywhere attitude to new heights with bright colors, ahead of the curve silhouettes and fashion elements in both the performance and casual categories.

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Ahnu celebrates its female consumer in spring 2012 with the Jackie, a low profile A-line style in vibrant colors, diverse leathers and remarkable patterned fabrics. Ahnu's neutral positioning system, Numentumâ„¢ Commute technology, keeps the foot balanced for all day comfort, making the Jackie an effortless choice. This versatile shoe pays tribute to today's woman and the many roles she plays as â€œthe Jackie of all tradesâ€.

New outdoor performance styles from Ahnu include the women's Orinda cross trainer and men's Kentfield sneaker/sandal hybrid (aka the mandal). Both styles are built on Ahnu's elite Numentumâ„¢ Traverse Technology system designed to promote the foot's natural biomechanics for variable speed, impact and motion. It provides support for multiple activities including trail running, light hiking and scramblingâ€¦a true outdoor cross trainer.

Ahnu introduces the forward-looking Fashion Sport category in spring 2012. Built with Ahnu's Numentumâ„¢ Minimal technology, this new category pushes the boundary of the low profile trend with color. The Janie, Crissy and Caledonia epitomize California cool with sporty, chic twists on classic Mary Jane and ballet flat styles.

The Karma and Zen combine rich colors with whimsical stitching to create a light weight and supportive yoga inspired flat perfect for travel and trips to town.

ALAMEDA, CALIFORNIA- Ahnu Footwear, the outdoor performance and lifestyle footwear brand, will join Trevor Thomas in his attempt to thru-hike the Pacific Crest Trail (PCT), the first ever Mexico-to-Canada endeavor by a blind athlete. Thomas and his team of backcountry enthusiasts ...read more

RICHMOND, CALIFORNIA- Elevating an already strong relationship with the Breast Cancer Fund, co-founder and brand director Jacqueline Lenox of Ahnu Footwear today announced a new initiative to raise up to $100,000 in the Spring â€˜11 season for the Breast Cancer Fund, the leading ...read more

Specialty footwear innovators Van Dine and Partners announced today the planned launch of Ahnu, a new footwear brand that will make its debut with select retail partners in April of 2007.The Ahnu brand concept will bring a unique view to the outdoor and lifestyle footwear ...read more

RICHMOND, CALIFORNIA- Supported by Ahnu, blind hiker Trevor Thomas and his team, Team Farsight, have just completed a Pacific Crest Trail (PCT) thru-hike. The 2,800-mile expedition is the first on record to be accomplished by a sightless person.Thomas and a small support group of ...read more

RICHMOND, CALIFORNIA- Ahnu Footwear proudly announces its new sponsorship of Team LUNA Chix local teams, a national program founded by LUNAÂ®, The Whole Nutrition Bar for WomenÂ®, that brings women together through sports to foster life-long health. Team LUNA Chix currently ...read more