The importance of keeping people's location private has been an issue for quite some time now. The crux of the matter is actually that location-tracking services rely on third parties to trackpeoples’ location, such as mobile telephone service providers, which make it seem more intrusive than posi ...

Huawei, the Chinese provider of information and telecommunications technologies has announced to develop a Smart Workspace@Mobile solution in cooperation with their strategic partner IBM Global Business Services (GBS) in China.

The Interactive Advertising Bureau Southeast Asia has released the Singapore Online Advertising Revenue Report, reflecting Digital Ad Spend at S$60.31m for the period January to June 2011, which is8% of the total advertising expenditure in Singapore.

Akamai‘s VP of the Media Division, Bill Wheaton, in an in-depth Interview
Akamai is a Hawaiian word meaning smart or intelligent, with connotations of insightful, wise or skillful, which are accurate adjectives for the company and its spokesperson Bill Wheaton, whom I had the honour to interview ...

IDC predicts the growth in enterprise mobility, video consumption and cloud infrastructure will drive worldwide enterprise network revenues to US$39.4 billion by the end of the year. Rohit Mehra, IDC's director of Enterprise Communications Infrastructure, said “bring your own device” (BYOD) will ...

All brands are busy working on suitable mobile marketing strategies to interact with consumers through mobile devices. Revolutionary mobile technology is flooding the market, but audiences have yet to adopt the new trends, such as augmented reality, video streaming, social sharing and entertainment, ...

The mobile media buying platform adsmobi’s prime business is placing successful mobile campaigns for mobile advertisers by delivering premium advertising traffic for their clients through partnerships with leading mobile mediation and optimization platforms.

Everyone knows that location-based services (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device, so we won’t bother you with that.
But did you know ab ...

Q & A with OpenText Chief Marketing Officer James Latham
OpenText Corporation is Canada's largest software company, with twenty years of experience in enterprise content management. With various significant acquisitions in the last two years,

Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulting firm with a history of over 50 Years.

Today's web experience is all about connected screens and the technological complexities and challenges this brings, which is Netbiscuits’ field of activity. The company was founded twelve years ago in Kaiserslautern, Germany, and has set itself the goal of becoming the standard mobile web platfor ...

Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulting firm with a history of over 50 Years.

Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to mission-critical business applications that increase employee productivity and drive revenue.

To start off, it can’t hurt to clarify that hybrid apps combine elements of both native and web applications. In the context of mobile computing, actually most applications could be considered hybrid apps.

According to the latest smartphone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China will become the leading country-level market for smartphone shipments in 2012, moving ahead of the current leader, the United States.

The increasing use of mobile devices as an alternative to credit cards and paper tickets is one of the fastest growing segments of the mobile commerce market, that turns out to be a good opportunity especially for SMBs that wish to sell or develop goods over the fast growing mobile platform.

Mobile devices gain momentum and herald change in today’s business world. In fact, regarded as a catalyst of the Internet phenomenon, smartphones are now used by hundreds of millions of employees throughout the world to access corporate information to keep up in today’s 24/7 business world.

InMobi’s research team just recently unveiled the results of its comprehensive global Mobile Media Consumption Survey and announced as a key finding that mobile web users across the globe now spend more time on their mobile devices than on television, which recognizes the increasing impact of mobi ...

The mobile platform is unique, and lets advertisers tap connectivity and cutting-edge technology to create unique, intensely personal brand experiences for consumers, at the same time reaching into their social graphs. Mobility makes distribution to large numbers easy, but each and every marketing m ...

Acision launched its Enterprise Messaging Network this month, which is the first dedicated messaging platform connecting businesses to consumers. Building upon its market leadership in text messaging, the Acision Enterprise Network (AEN) provides a single point of entry to connect operators, busines ...

UM Singapore hired Vinitra Chaudhuri as Regional Business Director. In her role, she will be assisting on regional accounts such as MasterCard, Exxon Mobil and other regional new business leads. Vinitra brings to UM Singapore more than 12 years of experience in the communications industry wh ...

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.