10 ways to sell Copenhagen

Copenhagen is a pocket-sized fairy tale combining the harmonies of old world charm and the progressive beat of a truly cosmopolitan city. Here we will give you 10 ways to sell all the wonderful experiences Copenhagen has to offer as a cruise destination.

1. It's a green and liveable city

Imagine a city where bikes outnumber cars, harbours are so clean you can swim in them, education and health care are free for everyone and where society focuses on the life balance between work and play - these are some of the reasons why Copenhagen is a sustainable and liveable destination.

2. It's the capital of the New Nordic cuisine

The New Nordic cuisine has become a movement that stretches beyond the Scandinavian borders with a core aim of promoting the qualities of the Nordic region. Since 2004, where the movement was initiated, Copenhagen has become the capital of the New Nordic cuisine and currently holds 18 Michelin stars.

3. It's a modern fairytale

Copenhagen is a modern fairytale come true and home to the oldest monarchy in the world and an extremely popular royal family. The royal family is viewed by many Danes as moral protectors and representatives of the nation and is loved for their contemporary lifestyles, where princesses bring their children to school on a bike!

4. It's minimalistic, simple and functional

The Copenhageners excel in combining simple and sustainable solutions with a casually sophisticated lifestyle. From Arne Jacobsen’s Egg Chair to the Royal Danish Opera House, Denmark is world-famous for it's simple and functional design heritage and architectural wonders.

5. It's the home of happiness and hygge

The Danes have for several years been voted some of the happiest people on the planet and the core reason for this lies in the Danish phenomenon, "hygge". If you translate "hygge" directly into English it means cosiness, but you won't truly understand the phenomenon and how deeply it is integrated into the Danish society, before you experience it yourself!

6. It's built for biking!

Copenhageners bike their way to work, to parties, to pick up their children, to do groceries, to go to Ikea - not even high heals or tuxedos will stop the Copenhageners from using their bike to get around! Recommend your customer to do like a local and experience the Copenhagen astmosphere from a bike. Find more information on public bike rental here.

7. Its waters are clean and ready for a swim!

During the summer months in Copenhagen, locals as well as tourists go to the harbour baths for a swim when the sun is shining, which is unique for a metropolis of its size! So remember to tell your clients to bring their bathing suit on their cruise to Copenhagen.

8. It's walkable, bikeable and easy to conquer by public transportation

In Copenhagen, you will find everything within a short distance no matter whether you choose to walk, to bike or use public transportation. Copenhagen has a total of 454 km biking lanes, which explains why almost half of the Copenhagen population use their bike to go to work. Moreover, the city offers many means of public transportation, by bus, train, metro or rentable city bikes.

9. It's a place for diversity

Denmark is a frontrunner for fighting LGTB+ issues and became the first country to recognise partnerships for same-sex couples in 1989. Copenhagen is home to the world’s oldest gay bar, Centralhjørnet, and will host Worldpride in 2021!

10. It offers exceptional shopping opportunities

How to advice customers with a shopping passion? Strøget, located in the hear of Copenhagen, is one of the longest pedestrian streets in Europe, where you will find everything from traditional Danish design to international famous brands. So there are plenty of opportunities for cruise guests to bring home a piece of Copenhagen!