Definición

Ejemplos

"Delavigne Corp, already considered a maverick in the cosmetics industry for its staunch refusal to use animals in the testing of their products (aside from their controversial volunteer monkeys), hopes to promote ecological awareness among its long-time customers as well as take advantage of a new wave of environmental consciousness among consumers, brought to national attention by the recent bestseller 'Global Warming: It's all your fault'."

"I read your horoscope and saw that Mercury has entered your star sign, so your consciousness is probably pretty high at the moment."

"But could it be that this corporate eco-consciousness is just a transparent attempt to put these companies in the spotlight?"