The perfect opening

Pentik, one of Finland’s most beloved design brands, uses Custobar to bridge the gap between face-to-face retail encounters and online customer behaviour. If only every multi-channel campaign were this effective.

Take a look at the video to see how Pentik planned an opening event for their latest retail store, using customer data to find the ideal guests and contact them in the way they’d pay most attention to.

Intuitive and effective

Putting together a great campaign couldn’t be simpler. Recipient selection, mailing lists, printing and sending (both electronically and by post) are all automated by Custobar.

Customers who live nearby are selected

The results are narrowed down to regulars who visit the brand’s shops frequently

Pentik targets those who have responded well to emails in the past

For those who don’t engage with email, postal invitations are sent

Sales conversions are followed after the event for both online and retail sales

We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!