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Aim for effectiveness, not efficiency

If our ultimate goal is to achieve something and make a difference (in people's lives), then we can say that we are effective when we achieve that goal. So, effectiveness is about achieving a goal and making a difference (doing the right thing).

Efficiency, on the other hand, is about doing things the best way possible. It is a measure of how well we did a specific task or performed an assignment (doing it right).

We may be very efficient in doing something, but if the ultimate result is meaningless, then we have not been effective. However, to be effective, we may need to improve certain processes (make them more efficient).

We can argue that the reason why we may want to be efficient in the first place, is to make us more effective. Efficiency for efficiency's sake is pointless. So, aim for effectiveness in all that you do. Efficiency will follow.

10
years ago, this day (7th April), I lost a very special woman in my
life. 10 years later, I still feel the urge to connect with her. Words cannot
describe the emptiness. There’s no substitute for a mother’s unconditional
love. Neneh, we miss you. May Allah continue to bless you, and may you continue
to rest in peace.

Our daughter Fatmata (Binta) Bah is the proud recipient of the Middle School Ambassador award for 2018 for "consistently demonstrating kindness and respect for all members of the community and beyond, for representing DAA in athletics and humanitarian work, for excellence in academics, and admirable work ethic". She is considered as "motivating, gracious, ambitious, inspiring, dedicated to learning, takes pride in her work, a quiet leader who leads by example, never wanting the spotlight on herself, with the ethos of helping others over herself, gentle, kind, thoughtful, with a caring spirit...". We thank God for his blessings.