SWE Supports Computer Engineering Barbie

Barbie has a new career–computer engineering! This time, Mattel held an online contest to see what Barbie’s new career should be, and the popular vote was computer engineering! How cool! Hopefully Computer Engineering Barbie will be an encouragement to young girls! Perhaps it’s worth picking one up as a prize for an outreach event? You can preorder one at mattelshop.com!

SWE and Nora Lin worked together with Mattle to create Barbie’s new wardrobe:

“All the girls who imagine their futures through Barbie will learn that engineers – like girls – are free to explore inﬁnite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic.