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Rob Norris, VP Head of Enterprise & Cyber Security EMEA at Fujitsu, responded to the news:

“Yet another company breach has made the headlines, and looks set to become this month’s – if not this year’s – biggest hacking story. This attack on Uber, the way the company handled it, and the customer reactions we’re beginning to witness offer crucial lessons for the way organisations approach cyber security – and the potential consequences when they get it wrong.

“Research by Fujitsu revealed that less than 10% of consumers believe that businesses are doing enough to ensure that their data is protected. As such, businesses need to ensure they are robust in their security to stay ahead of competitors and remain trusted in the eyes of the consumer. Paying hackers to delete stolen data is certainly not an advisable practice, and in fact, must be frowned upon. After all, companies that do pay ransom or transfer large amounts of cash to hackers only encourage this type of behaviour.

“As attackers always have the initiative, even the best-run company could suffer from a hack or data theft. With GDPR coming in force in less than a year, companies need to be aware of all the channels cyber criminals can use to infiltrate the company and steal data, and take proactive steps to safeguard their main asset – data. The ripple effects of an attack no longer stay within the four walls of an organisation, and this the time businesses of all sizes must rethink their approach and stop flouting cybersecurity practices.”