Manufactured in London, but using some of the the finest materials from around the world, he said the location was chosen to underline the high-quality brand's style and individuality.

"The grandeur of Wentworth Woodhouse, the magnificent architecture, provides the backdrop for images that express a sense of pure quality," he said.

"We aim to be innovative and progressive.

JOE WILKINSON fashion range launched with new INITIAL collection

"The INITIAL campaign, a mix of luxury and style that defines JOE WILKINSON, sets the standard for our widely anticipated summer collection."

Wentworth Woodhouse , a Grade 1 listed building, which is twice the width of Buckingham Palace, is situated in magnificent grounds on the Barnsley and Rotherham border and has been the setting for a number of film and television series including forthcoming Churchill film Darkest Hour, starring Gary Oldman and the late Sir John Hurt.