WatchHub to stride forward with rebrand

WatchHub has spoken about its next stage of development, which will include a rebrand, store invigoration with regular new SKUs and more interaction on the website.

Online and bricks-and-mortar retailer WatchHub is looking to build on its success to date with plans to rebrand WatchHub. Founder Robin Kamal told WatchPro that the rebrand is planned for approximately six month’s time and will help consolidate the retailer’s growth. He said: "We’ve made a lot of mistakes in our growing period. The rebrand is our opportunity to put all those things right." Plans include invigorating the store with new SKUs on a more regular basis and even revisiting the logo.

The retailer will also focus on its e-tail site, making it more interactive. Kamal explained: "That’s all that I can say about it at the moment because as far as I know ours will be the only site in our industry to use this feature."

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Kamal set up the WatchHub business three years ago and is focused on ensuring WatchHub maintains an offer that sets it apart from other retailers.

He told WatchPro: "The danger is that eventually all retailers will have similar offers. If that trend develops to a point where the retail watch offer is more or less homogenised wherever you look, then that will have a big impact on the best ways to retail watches." Kamal adds that because of this, retail factors such as imagination and personality will become more important, which is where developments relating to WatchHub tie in. He added: "It’s good news for us because we can differentiate ourselves but if the big companies are sweeping the industry with a big brush then we may lose some of the smaller guys."

Kamal was recently named as a Bremont Retail Titan in the inaugural WatchPro Hot 100, a project that celebrates the indivduals behind the British watch industry.