Olivia Wilde has served as the spokesperson for H&M's Conscious Exclusive collection, and launched an e-commerce site, Conscious Commerce, that informs consumers about their purchases. On top of that, the actress has also spoken about her love for organic beauty and skincare products such as Dr.Bronners, Dr. Hauschka’s, and Tata Harper. The expectant mother has also featured natural skincare brand, OSEA, in a collaboration between Conscious Commerce and Birchbox.