The renowned hospitality group will officially accommodate a select number of key media and industry buyers attending the annual event in Dubai as well as host the welcome party.

Commenting on the announcement, Nick Pilbeam, divisional director, Reed Travel Exhibitions, said: “Arabian Travel Market is committed to the Middle East as a leading international travel and tourism destination and our partnership with Emaar Hospitality Group and its hotel brands represents an ideal opportunity to align one of the region’s leading hospitality brands with our unique event platform.”

Properties of Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels, situated in some of Dubai’s most sought-after locations, will welcome the hosted buyers programme, which includes senior travel industry decision makers with direct purchasing responsibility, as well as selected international press.

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Commenting on the renewal of the partnership, Olivier Harnisch, chief executive of Emaar Hospitality Group, said: “Arabian Travel Market is a significant platform that underlines the vibrant tourism and hospitality landscape of the UAE and the region.

“As official hotel partner, we are committed to showcasing the exceptional breadth of hotels and resorts we have in Dubai as well as in other key markets across the world. We

ATM - considered by industry professionals as a barometer for the Middle East and North Africa tourism sector - welcomed over 39,000 people to its 2018 event, including 2,545 exhibiting companies, with representation from 141 countries over the four days.

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Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from around the world showcase a diverse range of accommodation options, breath taking tourism attractions, travel technology and key airline routes.