'Getting round' to creating a new website is something which many businesses (including ours) put off for far too long.
It's only when you notice your Google rank dropping off that decision makers are prompted to take action.
At RomanCart, our websites can track the development of the Internet and html technologies very accurately.
Our original website (check out the wayback machine at https://archive.org/web to take a look) was designed for 640x480

Your amazing fashion range.
You'd think with modern technology that marketing would be incredibly easy nowadays, but it's not that simple. Your potential consumer market has already been oversaturated with adverts stalking their social media pages, their commute to work and their media outlets. Somehow or another, your business needs to derive a strategy to stand out from the crowd and create a memorable brand for the right reasons. Here's some great advice to break through

It's all about that computer safety.
What do we associate with the word “hacker?” Personally I imagine Elliot from Mr Robot running around and hacking into big corporation data in a gambit to change world order for the greater good. However, in reality, the truth is hackers are mainly out there for the money. 30,000 new websites are attacked daily and if you aren’t taking the correct precautions to protect your website, then you could find yourself passing malicious

Write it in.
A meta description is the small piece of text that can be found under any listing that comes up on a search engine. So, you'll have the title of a site and then after that you'll have about 150 characters on what you'll find there. Do you ever search for your own site to see what your meta descriptions look like? Or even to check that you have them at all? If not, you really should! Today I am going to talk about the importance of meta

Like "Pixels" but with an 'e'.
Content marketing is something that can be enormously beneficial to owners of eCommerce websites. Not only is this a good way to keep your site fresh in the eyes of search engine algorithms, but it also gives people a reason to keep coming back to your site and provides you with some useful things to share on social media. But one thing that's pretty important and which a few people actually neglect to do, is including images in every

Sounds good.
Facebook is a fantastic platform for businesses to use when they want to promote themselves and to reach people. Some people have had a huge amount of success through their Facebook marketing and it is by no means something to be ignored. However, despite all of its business credentials, Facebook is also a fantastic platform for socialising, chatting with your friends, posting updates about your life and looking through people's photos. As you can imagine, when people

That's SEMlush!
SEO. That's something which all website owners strive to obtain: a site which is perfectly optimised for search engines. The problem is the rules for obtaining and maintaining high search rankings are so mysterious and elusive that a lot of people will struggle to see whether or not they've done any good (or, on the other hand, if they've done anything bad.) Tools like SEMrush make it a lot easier for you to see how well you're doing in SEO terms and

Much like Google, Facebook has a complex algorithm which you need to work around if you want people to be able to find you. If you have a business page on Facebook, then there will be many artificial constraints on you which will stop your posts from reaching as many people as possible. The reason this is done, is to persuade people to pay for Facebook's post boosting service, which will help you to reach a lot of people if you can afford it. However, if you're not too keen on paying

The hands of somebody doing social media.
Social media marketing can be a really good way to drive traffic to your eCommerce site and can really help in terms of brand awareness and lots of other things too. The problem is that social media marketing doesn't always directly turn into conversions, which causes some people to incorrectly assume that it is not a very valuable or that their campaigns have not been sucessful. In today's blog post I would like to talk a little about

This is where psychology is.
Your website is the perfect place to showcase your brand. Accessibility, colour, font, pictures… pretty much everything on your website has to be thought about carefully. If eBay was clunky to use and looked terrible with a mash-up of multi-colours, would it be as popular? Probably not. Therefore, when designing your website every detail is important and it is definitely worth thinking about the psychology behind web design. Here are three things to