It’s tough, but true — the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them — until they understand exactly how it will benefit them. If you recognize that one hard, cold fact – and you know what to do about it — you’ll make more money, achieve greater success, and even have more fun.

So, tune in today on Mixergy.com/live and learn how the So What Test can really help your business.