website management

“The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all directions.”

– Chanakya

Chanakya, an early Indian philosopher and statesman, knew good from bad. He saw both sides of humanity throughout his life. He celebrated the proliferation of goodness.

It’s a beautiful sentiment. But I think, if there’s no wind, the fragrance of the flower permeates its surroundings in all directions. When there is wind against a person, what becomes of their goodness? Does it go with the wind, or against it?

Regardless, we appreciate the goodness of people. And we celebrate it. We try to share our goodness, and let it permeate all the work we do.

Goodness: An Interfanatic Quality

We love working with good people. In fact, we won’t work with people we don’t consider to have good hearts. Life is too short, and we need to apply our talents in a way that will improve the world.

Everyone has bad moments. But if they’re good at their core, the law of averages will right the situation and bring things back to a positive balance.

This is when work is worth doing. It’s easier to work hard for good people.

Green Ink Marketing – The Good Idea of Good People

Many years ago, Green Ink Marketing came to us for website consultation. They had the idea to do printing on recycled paper, with eco-friendly and sustainable inks that also were brilliant and lasting. All decisions are based around using the least environmentally impactful method whenever possible. It was a good idea, and we’re pleased to have helped.

It’s wonderful to work with new, small businesses who feel they can make the world better – if just a tiny bit. It’s encouraging and inspiring.

That’s the kind of goodness we love to work with. When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.

Green Ink Marketing: a small, local company, doing good for their community and the businesses that surround them. It was our pleasure to work with them, even if just for a little bit.

“When doing good permeates your every move, as it does for Green Ink Marketing, it ripples outward, attracting like-minded individuals and their businesses.”

We’re always looking to assist other businesses like Green Ink. If you have a good idea and you need help getting started, reach out to us. Let’s see what we can do together. We work with customers of all types and budget sizes.

For serious business websites, we have our The Works series of products. A great example of a business that could use our The Works HackSecure Dedicated Business Hosting is a high-traffic eCommerce site. It’s got all the bells and whistles you need to run a safe, secure website that’s not limited by resource.

All of our management and hosting plans come with use-it-or-lose-it labor included to keep things running even when problems arise. Because, let’s be honest, no matter what you do, stuff happens. The labor is designed to ensure the websites run safely, and to take care of any little changes you have for your site. If you have more changes or labor required (including The Works Advanced or Rush labor), you have to pay for it, but at least you start every month with some in the bank.

We keep the lights on for ya, so you can go about your business.

Interfanatic and Goodness

Chanakya is one of history’s interesting characters. He put himself in positions that gave him a fascinating collective experience to draw on. And his observations, I find, are often keen. (Of course, they should be taken in context.)

But this one – about the flowers and the goodness of people… It’s universal. Our goal, every day we go to work, is to spread a little goodness and hope a little comes back. The endeavor is to spread goodness whether the wind is with us, or against us.

This week’s image:Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Goodness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ah, a lovely and intricate succulent. The water’s surface tension interacts with the cuticle in repulsion, giving the water a gem-like, glassy quality. Sometimes it’s the little things, you know? Succulents are beautiful in California, a way to see greenery in a State plagued by drought. And, in line with the green theme of this week’s customer spotlight. And, our The Works hosting is like a succulent, in that it rarely runs dry on resources and it’s spiny to keep the baddies out.

“Everyone needs a house to live in, but a supportive family is what builds a home.”

– Anthony Liccione

According to the descendants of George & Charles Merriam and Noah Webster, a quality is an inherent feature. By that definition, the inherent feature we celebrate this week at Interfanatic is that of family. As such, family is definitely an inherent feature of this collective business, with our associates and clientele.

Family is a bond. Family is a way of doing things.

“Okay, sure,” you say. But a lot of companies blather on about how they treat their customers “like family.”

But do a lot of companies, before they begin work in earnest, spend two hours, or twelve hours, getting to know their customers?

Interfanatic does.

Family: An Interfanatic Quality

Whether our customer is a $100/mo customer or a $150,000 project customer, we spend tremendous getting to know them. Understanding their business. Understanding what they love about it, and how we can best help them accomplish their long-term and short-term goals.

And yes, we spend at least two hours, but sometimes as long as twelve or more hours getting to know our customers, their tastes, and their business.

And that’s a turn off for some people. They see us as problem solvers. We’re here to quickly and efficiently solve their problems.

But we feel that without knowing our clients properly, we can’t make the best decisions for their long-term interest. We’re in this for decades-long relationships, not a week-long or a month-long one. We take your business and our part in it very seriously.

Which may be why we have customer relationships that span a decade or two. They’re our favorite customers because they give us the privilege to make them that way.

Cook’s Doors & Windows: A Business Built on Family

We really enjoyed our time working with Cook’s Doors and Windows, in Lawndale, CA on Hawthorne Boulevard.

Cook Lumber started out as a family business in 1923. It evolved when sons Bob and Jim Cook took their portion of the business and turned into one that sold doors and windows to Southern California.

“We’re in this for decades-long relationships… [w]e take your business and our part in it very seriously.”

– Interfanatic Digital Marketing with Web Site Maintenance & Design

We got to work with Jim and Bob Cook over ten years ago. And though we’ve parted ways, the website we built for them worked well for their business until just this month.

We’re grateful for the opportunity and to play a part in this company’s storied history.

For businesses that recognize that their website and digital marketing are integral to their operations, we are the excellent resource. So many companies that do what we do last a few months, or a year, and disappear into the ether.

I can’t tell you how many times a business owner will come to us and say, “I can’t get a hold of our web guy anymore, he just won’t answer the phone”, or, “well, our web girl got a job with a big company and doesn’t have time for us anymore.”

Our business was designed around providing excellent service over the long-term. We keep our people around as long as we can. And our customers don’t have to deal with a revolving door – they deal with one person – for a very, very long time.

Our website management services have always been value-packed. But the truth is, to people who have been through the rigamaroles we’re talking about here, us just being around consistently and doing our job IS our greatest value proposition.

Interfanatic & Family

And all of that is to say that, yes, indeed: we treat our customers like family. Because they are.

This week’s image:Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ha! I took this one years ago. We were out for a sail on a friend’s boat when we stumbled upon this clan orh-ing it up in Redondo Beach’s King Harbor. It reminds my of my own father, who does an excellent vocal impression and would fit right in on this buoy if he so chose.