Perricone's New "Revolutionary" Wrinkle Cream -- You Buying It?

Dr. Nicholas Perricone, the wildly popular dermatologist/nutritionist who has long denounced procedures like Botox (in favor of an anti-inflammatory/supplement/topical product combo), has his near cult following all atwitter with the announcement of his forthcoming OVM cream.

His inspiration for OVM -- which he calls "one of the most important launches in the history of the brand" -- came from the eggshell membrane found in chicken eggs. As he explained to WWD, "That thin layer between the egg white and the eggshell was designed by nature to have a perfect matrix of compounds which nourish and protect the egg." Using that logic, Perricone says that he's "harnessed the intelligence of the matrix and enhanced it with other biologic actives, including an extract of certain proteins from colostrum, to create a product, which works unlike any topical treatment currently available."

Yeah, but doesn't every derm worth his salt claim the same thing whenever they have a new product poised to launch? Maybe. But Perricone's argument presents some pretty convincing points -- notably that the key ingredients in OVM are much less irritating to skin than a lot of other anti-aging compounds.

"Unlike many efficacious wrinkle-addressing products such as Retin-A, which can irritate sensitive skin, OVM delivers those same benefits without irritation," he says adding that, "Under a microscope, OVM outperformed Retin-A in an eight-week study -- without irritation." Plus, unlike Retin-A, OVM doesn't make skin more photosensitive.

According to the doctor, the main advantages to using OVM are that it will strengthen aging skin, eradicate the "appearance of fine lines and wrinkles," and help to minimize dark spots and uneven skin tone. All this for a mere $165 for 2 oz. (Types she with tongue planted firmly in cheek.)