April 4, 2020

If you are not tracking and analyzing social media data, you may be wasting your time. At the very least, you should track the most important metrics, such as engagement (likes, comments, shares and clicks) and awareness (impressions and reach) to see if your campaigns are reaching the right people and making an impact.

Keeping an eye on your social media data will also show you which campaigns are most successful, which can help in creating future campaigns (don’t reinvent the wheel every time!)