Bosideng store adjustment strategy is still continuing from the retail transformation retail mode
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Content Fiscal 2015 closed more than 5,000 outlets, based on well-known fashion brand Bosideng store adjustment strategy continues. Recently, Bosideng official said the future Bosideng will continue to adjust the terminal stores this year will achieve the unity of the national price tag, while the company will also adhere to the multi-brand and four seasons strategy. Not long ago, Bosideng's FY 2015 (as of March 31, 2015) annual report showed that both Bosch revenue and net profit fell sharply. Operating income decreased by 23.6% from RMB8,238 million in the previous year and net profit dropped from RMB695 million to RMB132 million, a decrease of 80.97%. Bosideng explained that the main reason for Bosideng's decline in revenue and profit last year was that the Group made headway in clearing inventory and optimizing its network, reducing production and substantially closing down less-than-ideal stores. Indeed, in the context of the traditional garment enterprises have closed shop, Bosideng's clearance is still significant margin. Earnings reports, Bosideng fiscal year closed a total of 5133 outlets, of which 1355 self-operated outlets, third-party distributors operating 3778 outlets. As of March 31, 2015, there are 7982 Bosideng outlets. Why Bosideng stores so great adjustments? The person in charge said Bosideng decisively adjusted stores because the company wants to shift from the traditional wholesale business model to a more close to the market and consumer retail model. The woman chief said that in the past the clothing business to wholesale-based business model, manage their own production, and then wholesale the product to the dealer, who chaussure nike air max 97 is responsible for retail. This mode of business on the shop display, site selection, service, etc. can not be a good grasp. But as consumers demand more and more, businesses need more control over the market. So, she added, 'We did not sell well and we closed some direct stores.' According to the reporter, Bosideng has Botas cortas UGG been implementing channel optimization strategies since 2013 and continues to increase the proportion of directly-operated stores. Take the down jacket business as an example. In fiscal 2014, Bosideng's down jacket business scarpe asics accounted for 32.8% of self-operated online stores, up from 38.3% in FY15. At the same time, Bosideng is also increasing its control over distribution outlets. Bosideng said: 'We can cut off shops that sell poorly or operate irregularities. Some shops that are underperforming but manageable, we will improve through training and education. If we fail to meet the training target, we will close the door 'According to reports, in the store management, Bosideng will have sales subsidiaries throughout the regulatory. However, in the shop adjustment, Bosideng said there is no digital indicators. In the specific store planning process, you need to understand the market step by step to do it. Of course, Bosideng's transformation plan is much more than that. It is understood that, in order to better realize the role of their retailers, Bosideng this year will be the price of the national garment tag unified. 'Although Bosideng also has a uniform pricing, but there is room canada goose pas cher homme for price adjustment around the country, resulting in the price is not uniform across the country.' The above said. Reporter visited Bosideng Beijing Xidan flagship store found that although the shop posted 399,499,599 yuan and other prices, but a lot of down tag does not have the price, many consumers have to ask the clerk price. In the non-down jacket plate, China Commercial Daily reporter found that the shop 'Bosideng' part of the product there is the price tag unclear, and even the price chaos. To a spring and summer of 2015, Ms. Black T-shirt, for example, did not indicate the price tag on the clothes, after consulting air max 2015 the clerk that the price is 168 yuan, while the reporter saw from Bosideng official flagship store, which price of 249 yuan of goods, Price 125 yuan. Bosideng said that in the future Bosideng's new products will be sold online and offline at a unified price across the country. However, there may be price differences in inventory, such as online prices, which may be different when the michael kors bags product is promoted or engaged in activities. In addition, multi-brand and four seasons is still the future direction of the transformation of Bosideng. Bosideng said the above person said that in the long run, from the single product category down jacket to diversified products and brands is an inevitable direction of development, so Bosideng will be gradually to the four seasons and multi-brand slowly. It is understood that since last year, Bosideng relocated its four major down jackets brands and branding, including Bingjie and Hongbo brand relocated to regional brands, Bosideng and snow flying brands will continue to be a national brand. In the four seasons, the above sources, Bosideng Bosideng its current Bosideng men's wear, Mogao two men's brand, respectively, located in business and leisure. In the women's dress, she said, Jesse Womenswear will open up the line to the market in the future by introducing another online parity brand. From a series of moves, Bosideng's determination to transform is quite large, Sac de voyage femme but in the face of 1.909 billion yuan of inventory, its transformation remains to be seen. Statement: The above Bosideng store adjustment strategy continues to shift from wholesale wholesale retail content content from the 'China Garment Network Content Department' collected from the cheap luxury bags Internet, and have clearly sourced the source of the source, if you have any objection to the ownership of this article, Please contact us, once verified, we will immediately change! page flip