Swedish for soul, Själ (pronounced ‘shawl’) is a luxury beauty company born of the belief that a skincare regimen should address multiple concerns with minimal products. Mother and daughter duo Kristen and Karen Petrovich combine elements from Eastern medicine, European bio-technology, and homeopathy to produce a range of products that benefit all skin types. Formulated using more than 200 rare ingredients including energy-infused precious minerals and gemstones like gold, platinum, sapphire, and amethyst, the integrative skincare line promotes elasticity, restoration, and brightness.