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'We all know kids live with adults and if kids see a Cracker Jack box, whether or not their familiar with that product, they're very likely to pick it up,' concerned dietician Lauren Antonucci told WABC.

Fears: Health advocates are still concerned with the classic snack being well familiar to children

Ms Antonucci is one of many already up in arms over the new product calling it inappropriate for a snack she said is typically sold to children.

The Center for Science in the Public Interest has mutually accused Frito-Lay of violating regulations with the Food and Drug Administration over the new product.

In a letter expressing their upset, the non-profit alerted the FDA's Center for Food Safety and Applied Nutrition, fearing the food could add to further caffeinated items popping up on store shelves.

‘How soon before we have caffeinated burgers, burritos, or breakfast cereals?' CSPI's executive director Michael F. Jacobson wrote in the lettersent on Thursday.

Explaining the amount of 70 mg taken from coffee beans, Ms Antonucci reasoned it to be the 'Equivalent to about one and a half cups of black tea or a cup of weak coffee or slightly less than an 8 ounce cup of coffee.'

Regardless of what may sound like a little amount to some she worries that adults get enough caffeine in their daily lives as it is.

'It's going to be very easy for adults to go over the limits for caffeine,' she said.