Erin Matson and Pamela Merritthave foundedReproaction a direct action group working “to engage peopleacross the US to fight forreproductive justice.” Erin Matson explains,

[W]e are proud to be a direct action organization. Direct action involves taking demands directly to power, not asking someone to take action on your behalf, like lobbying. We draw inspiration from organizations like #BlackLivesMatter, immigration groups, and LGBT organizations. We as a reproductive organization are committed to elevating these tactics and working with others who are using these tactics to ensure that every single person in this country as access to abortion, no funny business.

As a new organization, they have already made some big waves, including calling out DNC chair Debbie Wasserman Schultz for her remarks about the complacency of of young women after Roe v. Wade with their hashtag #DearDebbie.