Natuzzi Italia opens a new store in Milan and launches its new retail concept

The new store offers a renewed shopping experience and is located in Scalo Milano, the first City Style District for design, fashion and food in Milan

There is Natuzzi among the brands chosen to represent the very best of Italian design in the first City Style District ever opened in Milan. Scalo Milano is a place of excellence, combining design, fashion, fine food and a bit of art. It is a new dimension in which shopping, innovation, esthetics and culture merge - a vibrant destination capable of offering visitors a thrilling experience and enriching their lives.

The new Natuzzi Italia store has a clear and exciting goal: inspire guests with harmony among materials, colours and fragrances to guarantee a multisensory experience never had before. The new retail concept aims at transforming the store into a warm and welcoming place where every person who steps in may feel at home.

The product chosen to be the symbol of this new opening is La Scala sofa, a tribute to the city of Milan and its famous theatre. With its flowing lines and sober elegance, La Scala by Claudio Bellini fully embodies the balance between modernity and tradition, a masterpiece of craftsmanship designed by a truly Milanese architect.