The best airline (any?) commercial ever

This commercial that United aired during the Olympics is simply a masterpiece. It is an epic film in 60 seconds.

Normally I’m not a huge sappy guy, but this one softens even my hard edges. It is so nuanced and heartfelt — literally; the way the heart gets cut-out and slipped in a pocket. They way you see the light thru the empty heart during the presentation. They way the bird flies thru it and the score is outstanding. Plus just a hint of United’s famous use of Gershwin’s “Rhapsody in Blue” at the end, which has to be one of the most effective, and really great, corporate identities out there.

Just too bad United is really going through some rough times, as obviously they have some incredible talent and feeling somewhere in that leviathan body. This is beautiful.