Hilton (real name Gerod Roth) and several of his online friends then made a slew of racist comments about the child as they worked alongside the mother nearby. Comments calling the innocent child names like “Toby”, “Kunta Kente”, “sambo” and “feral” with one of Geris/Gerod friends stating that she “didn’t know that he was a slave owner.”

Geris/Gerod initially made the post on September 16, 2015 unbeknownst to the child’s mother. He then went to work everyday working alongside the mother while making these horrible comments behind her back. In one screenshot, Geris/Gerod even made up terrible lies about the mother and Cayden that has gone viral along with the picture.

Read more details about this disturbing Facebook fail below…

Geris Hilton aka Gerod Roth posted the photo above as his profile photo on September 16th and he and several of his facebook friends all chimed in with racial comments about the young boy, whose name is Cayden.

The disturbing comments that followed are shocking, but not surprising…

Sydney Jade, the mother of the young boy in the viral photo, was informed about the photo and the racist comments that followed and she was understandably upset. Sydney’s employer, Polaris Marketing Group, was notified about the incident and Hilton was fired. They issued the following statement about the matter:

Geris/Gerod also had a 2nd job and lost it as well. The company, ‘YourEDM’ also responded with a message of intolerance.

The mother has now created a hashtag about the incident: #HisNameIsCayden – She has also written a blog detailing her experience and notes that other commenters on the post were also fired.

One of the commenters on Geris/Gerod’s post, Emily has also lost her job as well.

The others on the original racist post have either gone into hiding or have hidden info in their “about” sections.One in particular, Baron O’Malley is a very proud racist who has made it his business to make more racist comments on my page and even has made an appearance on Cayden’s grandmother, Susan’s page.

He has no decency or morals when it comes to how to treat a child and he doesnt seem to care… he seems to think the pain that this has caused to Cayden’s mother is funny. I dont know how or in what world would making slave jokes about a toddler could ever be considered funny.

This is a blatant example of how post racial this country is NOT.

Sydney Jade, the mother, also hopes to spread a message of love with her new hashtag #HisNameIsCayden as she introduces her son to the net in a more positive fashion. She writes:

Serves them right for using that child’s picture for such a disgusting purpose. They should have kept spewing their ugly and ignorant racist remarks at their dinner tables and private parties as usual. The parents of that child must be outraged to the point of wanting to reach out and touch those hateful jerks. None of them should gain employment any time soon.

Good for their ass and I hope he ain’t able to find another job, grown ass petty people sitting up there talking about a child but let that had been a white child they asses would have had nothing but compliments shit gets on my nerves.

Good for their racist asses. These ignorant dumb asses still don’t get it when it comes to posting on social media that it will come back to haunt you. I find it funny that he has the nerve to say racist things, yet his ass looks gay and as soon as someone talk about his gay ass he’ll be screaming about his gay rights and how people are gay bashing and shit.

Black people love to get offended and want people fired….some of your employers need to see the vitriolic hatred yall post and cut ties with yall hypocritical asses…guess it’s do as I say not as I do

girlbye

Ditto…Reverse the situation, I know PLENTY of black people who would have roasted the ‘white’ kid just to get laughs. The guy clearly posted the photo to say ‘look, its a random black kid strolling around the office.’ While it was inappropriate to post a photo of someone else’s child to social media, I don’t think he should have been dismissed for this. And when did ‘feral’ become a racial slur? Next…

KING

Does it surprise me that two non-black people turn a blind eye to blatant racism? Nah. Funny, you try to hone in on "feral" as if it wasn’t meant in a negative or racial way, but you ignored every other comment made by his friends and himself on Facebook.

And if you "know black " that have posted racials pictures of white children, I’m more than positive they would have been fired in the same situation as well. Don’t be ignorant just because this story goes against your "all lives matter, not just blacks ones" narrative.

What a beautiful child.but,This will happen again.Why should they stop? They know we have short memories. We’ll forget in a couple of weeks. Just as we did with Paula Dean, that bum on Seinfeld and all the others. We will go on social media talking about how so called “mad”we are and then go into Paula dean’s restaurant and say Paula I was mad at you until you gave me a two for one coupon for your biscuits and gravy! Don’t get mad at them when we don’t care for each other. GTHOH!!! THEY KNOW WE NOT GOING TO BUST A GRAPE!

Do some research and get the real story- read his public post on his fb. #donttakethingsatfacevalue

Franc Peso

That’s crazy!

kayleigh823

I hope the man sues his employer for wrongful termination. He is not responsible for what others say on his social media.
Now what was wrong as it was wrong for him to even post the kid’s picture.
His mother need not act like she was offended. Kids do not need to be at the work place. Why was her son even there? Where is the child’s dad?
Black people need to stop being upset with the white man and side eye the mother.

Side eye the mother for what…there are a lot of employers in corporate america that allow parents to bring their children to work…unlike the McDonald’s and the local gas station. That white man is lucky that was not my sweet black prince…

Sonya G.

I mean seriously did you read the story?? really read the story tho. If this was your kid you would be upset also, and why side eye the mother because her kid was at the work place? I went to my parents job plenty of times. And what does the father have to do with anything are you implying that this kid doesnt have a father because he was with his mom? typical ignorance. This " white " man put this kid out there like that; this was his decision (post or not post)…It does not matter at all that this kid was at the mothers workplace or out in the street. I’m just floored that you and others excuse this foolishness weather its a white person or black person posting things like this it shouldnt be excused by either race, then this is a little kid that didnt do anything to him. This man is a representation of his company either on or off the clock so he has to carry himself as such; he is bound by an ethical agreemnet…even if that means deleting dumb crap/people off his page…..BUT HEY BIRDS OF A FEATHER!!!! #ignoranceneverdies

It is not illegal for a potential employer to look at an potential employee’s social media page to determine if he or she would be a good fit.
now, in this case the people worked together so he was already employee’d at Polaris. If at any given point an employer feels that an employee is a threat to the morale of the work environment they have the right to terminate.

So that we’re clear.

Dana t.

anotherNote

You are right but in the email they made public, if indeed they made it. They did not site creating a hostile work environment or threatening the morale of the company’s image or work. They shouldn’t have been so quick to issue a statement. Just say he was fired and move on. Mentioning that you had the family at your dinner table makes it personal that is a problem.

anotherNote

These are questions that need to be asked. That was the second thing I questioned as well. Why was he at the workplace and if they don’t have it written somewhere about conduct on social media or creating a hostile work enviroment, social media on work time, etc. Then whether you like it or not. He has a case. You can’t fire somebody because you don’t like what that said. People can say what they feel, its protecting my Freedom of Speech. However, I do feel that they can make it stick. Kayleigh,the mother didn’t ask for the comments whether she had him there or not. He should of known better.

WiserWords2

We should blame the mother for bringing her child to work and not blame the white people for making racist statements?

So dang sensitive. First let me say what he said was wrong, and he deserved everything he got. A marketing exec that don’t know to keep your personal feeling offline but c’mon. This is what people do. They smile in your face and talk behind your back. She didn’t have to endure anything, it was brought to her attention. She would of never known about the comments until someone decided to be entertained and gossip. Once it came out, I applaud the way the company handle it because you should never talk about your coworker and to keep the peace in work environment not let others do so but your not going to change the heart of anyone. If it was my child I would be man and would go thru the proper channels but in the end vengeance is not mine. I am not going to take the time to even give the comment power.

PrettyRed60

I think the mother handled the situation beautifully. GOD tells us that in the time of troubles, we should STAND STILL and allow HIM to fight our battles! How does HE fight our battles? Through other people! In this case, HE used the owners of the companies to make the necessary corrections! They, as well as the mother handled things fine.

anotherNote

But she didn’t stand still. She taking interviews, creating hashtages, introducing her son to the world and all its perverts, etc. When GOD fights your battles, you don’t have to do NOT nothing.

PrettyRed60

Regardless of what others may think, it is the mothers’ prerogative to introduce her child to the world, regardless of how others may feel about it; though it is not something that I would do, as the mother, she has chosen to introduce her beautiful son to the world, as so many others do on social media. Her battle was with the guy who chose to start a negative conversation demeaning her beautiful innocent child…that was the battle that she stood still and allowed GOD to fight for her through HIS appointed force. The issue you are speaking of is of an unrelated nature, because she had already chosen to show gratitude and love to and for her child on social media…her prerogative!

Wow this is crazy. I googled borna amalford because I went to elementary and middle school with him 10 years ago at Woodward Academy and everyone hated him. I just was reflecting on those days and looked him up to see what he was doing. Turns out he is Baron O’Malley. Not at all suprised to find out he is an unapologetic racist. Literally every kid in school hated him. There was a visceral hatred of him at the school because of the things he said. I remember he refused to call this asian girl by her name and always called her slant eyes and after he got in trouble for it, he called her sleepy.