From the outside, this looks like any ordinary warehouse in West London.But lurking behind the metal shutters is a feast of the latest supercars and luxury vehicles, all of which are on 24-hour standby to be whisked to the wealthiest of clients at the drop of a hat.

It’s the undercover hub of luxury car franchise, which allows those with deep pockets to rent anything from a 600bhp Lamborghini to a swanky Rolls-Royce for a day, week or even months at a time.