Brand Policy

Overview

This section provides the visual and editorial guidelines for print and electronic publications at Clemson University.

Brand Policy

In order to protect use of the name "Clemson University," the wordmark,
the seal and University tiger designed in 1995, and the academic logo
designed in 2009, and other official subordinate graphic symbols, the
Clemson University Board of Trustees has determined that the name
"Clemson University," the word "Clemson" used in the context of Clemson
University, the University seal, the University tiger, the Academic
logo, and other authorized symbols shall not be used for any
noncommercial official, quasi-official, promotional or similar purpose
by any organization, group or activity without the express approval of
the Board of Trustees. Further, to ensure consistency in representation
of the Clemson Brand, non-authorized logos, wordmarks or symbols may not
be used to represent Clemson University or any of its colleges,
schools, divisions, departments, programs or offices without the express
approval of the Board of Trustees. Lastly, University units using
Clemson University funds to produce publications or other communications
materials must include approved Clemson branding. The Board delegates
to the administration the responsibility for implementation of this
policy, including authority to develop and publish guidelines for
appropriate use of Clemson University’s name, symbols and logos, with
approval of the Administrative Council, with the proviso that the final
academic logo design will be approved by the Institutional Advancement
Committee. In these cases, "the administration" refers to the Office of
Creative Services of the Division of Advancement. In keeping with
existing procedures, responsibility for monitoring use of symbols
created in the Athletic Department will be delegated to the Athletic
Department.

Adopted by the Clemson University Board of Trustees on February 12, 2009.Academic logo approved on April 17, 2009.