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The Business of Case Studies

By

Melissa Korn

Updated March 1, 2012 10:11 a.m. ET

Publishing business case studies is big business, and more schools are looking to cash in.

Though individual cases cost schools just a few dollars apiece—and even less when sold in bulk—the three largest case-study publishers and distributors jointly sell more than 10 million cases and see tens of millions of dollars in revenue each year.