We have surveyed 1,800 of our 25,0000 [sic] authors in Germany, Austria, Switzerland, Germany, and Scandinavia … About one-third of the authors we surveyed made a conscious choice against traditional publishing … We can identify three big groups. The first is the hobby authors. Then there are professional writers. And then there are the experts, who use self-publishing to share their expertise—being a coach, being a scientist, being a business person.

All of them across the groups said their reasons for self-publishing are first, creative freedom and control over their rights and content; second, it’s the ease of the process; third, it’s basically fun … and the desire to self-publish is even higher among professional writers.

One third of authors surveyed (by a print-on-demand company, we should note) made self-publishing their first choice.

Does that really mean the other two-thirds settled for something less than their real goal, traditional publishing?

A number of points come to mind:

Don’t settle. If you want a traditional publishing deal, I think you’re wasting your time and effort, but if you still want it, don’t settle. You’ll never ever ship art that’s worth anything if you settle.

Why do the majority of authors who end up self-publishing still consider it a second choice? Do they think they’ll make less money? Earn less fame? Have to work harder? Deliver an inferior product?

Is fun the difference? Is this adventurous spirit where the split happens? Are we looking at, not business choices, but personalities?

Self-publishing is not automatically second-rate, second-class, second choice.

You can help prove this by producing a top quality book: the writing, editing, formatting, design, all of it.