In the last year, she gave several radio interviews,
appeared in various magazines and newsletters both on and off-line, and also on
many blogs. She spent nothing on any of this promotion. The key to good promotion
is to:

1. Make relevant contacts far ahead of book
publication—people you can draw on later who will happil

y help you out since
they know you.

2. To have at least a rough promotional plan
ready well before you launch your

book (it will help you with number 1).

Some promotion will just happen based on other things you are doing.

3. To keep writing for publications on topics
related to your book and include your book in your bio. Writer Abroad's bio in one New
York Times article led to over
100 book sales within five days. Her book was selling right up in the ranks with
David Sedaris' newest book—for 24 hours anyway. But it proved that in the age of online book
shopping, links in the right places matter. Not big marketing budgets.

You need to start writing the next book right
away.

About a month
after Writer Abroad published her first book, a traditional publisher came to her with an
idea for a book. They later rejected the idea of
publishing it because they felt the production and marketing budget would cost
too much (crazy from Writer Abroad’s point of view—see point one above), but
nevertheless, she was grateful for their inputs anyway. Why? Because at that point, she was
already 25% through writing it, had a concept developed, and now, just a year
after publishing her first book, this new book’s first draft will be complete by
the end of the month. Does she need the traditional publisher to publish this
book? Thankfully, not at all. In fact, if her numbers are right, within one year of publication, she will be much better off financially without
them. And she also controls all of the creative production process, which, as a copywriter with over 10 years
in the ad industry, she enjoys managing.

You should take advantage of affiliate links.

All authors
should do this—even those who hate amazon. This author loves amazon, but that’s
another topic… Anyhow, at the very least you should sign up for the Amazon Associates Program.
Then, any links to your book that you have on your website or elsewhere should
link to your associate name, which will pay you around 5-6% of the selling
price should someone click on the link and purchase it directly. Not only that,
but if the buyer purchases other items after clicking on the link you’ll get
5-6% of whatever they buy—even if they don’t buy your book. It adds up. In a
good month, it can mean an extra $100. And if you hate amazon, well, think of
it this way: that’s 5-6% of the price of an item that amazon isn’t getting—you
are.

You should never stop promoting.

Of course
the busiest promotional period will be leading up to your launch date and in
the couple months that follow. But you should never really call it quits when
it comes to book promotion (it doesn’t cost anything, remember?), even if, like
Writer Abroad, you end up simply promoting the book in your bio that appears
after all the freelance writing work you publish. Some links do nothing, but
others can sell a few—or a hundred books. Online links are most effective, but
it never hurts to include info about the book in a print publication either.

There are no secrets except to work hard and to
believe.

Writer
Abroad often gets emails from writers wanting to know how to get into writing
or how to improve their chances of publication. There are no secrets. The
answer is to treat writing like your job (even if it’s just your hobby at the
moment) and sit in a chair almost every day and write. Write when you’re tired.
Write when you’re not inspired. Write when you’re depressed. Make no excuses
and then and only then will your writing move to the next level. In Outliers, Malcolm Gladwell says it takes over
10,000 hours to master something. You’ve got to put in your 10,000 writing hours,
which will probably take about 10 years. Then you can expect to see results.

Also, don’t
give up. Don’t let rejection get you down. Easier to say than to do. But if
Writer Abroad had given up after traditional publishers told her that “no one
cared about Switzerland” then she wouldn’t have the niche she has today. And if
she had given up the book she had started writing last year after the
traditional publisher came to her and then dropped her a few months later, she
wouldn’t have another almost-completed book right now that she believes in and
loves.

Anyone else have tips for writers or things
they learned after publishing a book?

64 comments:

A freelance writer is a writer who workings on a self-employed source. They can work for fair one publication and write for some several publications at a time. I have done lot of freelancing and now become a personal statement writer & working with psychology personal statement masters at Personal Statement Folks and design unique and eye-catching personal statement. And I am impressed after knowing here how to publishing the first book without marketing budget. I am also suggest this 5 big lessons to more writers who want to publish their own book whom I know. Thank you.

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This advice from person which really knows about what she telling. This can to help anyone who want to be a real writer. But if you don't have any abilities to writing and need to write some papers you can use essay writing service. This will save your time).

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About Me

I’m an American writer who moved to Switzerland in 2006 and am now back in the US to determine if I can live anywhere else after being in a country filled with cheese, chocolate, and people who can pronounce my name. The author of Swiss Life: 30 Things I Wish I'd Known www.swisslifebook.com, and 99.9 Ways to Travel Switzerland Like a Local www.swisstravelbook.com, I have written about Switzerland for the New York Times, Wall Street Journal, CNN Travel, and many other publications.
Visit: www.chantalpanozzo.com

Copyright 2009 Chantal Panozzo. All content is sole property of the author and may not be reproduced in any form without permission. (But linking is welcome). Please contact the author for syndication or reprint inquiries.