One of Dubai’s most prominent businessmen, Mohamed Alabbar, who’s also the chairman of Emaar Properties, has announced plan to create a new messaging app designed to compete with current messaging apps like WhatsApp and Facebook Messenger.

The app will be designed for the Arabic-speaking audience and is solely intended for the Middle East. No other details were revealed, but Alabbar said that the app will be launching soon.

The Middle East is home to the biggest penetration of mobile phone users, which was stated as one of the highest in the world. In a statistic, it was also said that there are two smartphones for every person in the region.

What do you think of a new messaging app that’s catered for the region? Let us know your thoughts in the comments below!