For me being mixed with Asian and African American and also not being a great makeup and matching color buff, the Ulta rep in my neck of the woods recommended this one when I told her I wanted something to match my bi-color natural lip but not high gloss. I wanted something neutral but semi-shiny that I could wear anytime. She recommend the Pip Pip color for me and I have loved it ever since. I tried on a sample at the store then stood with a mirror next to the windows there because I wanted a very natural look. I know some glosses can be high shine, super glittery and too much for me but this one met my expectations. It wasn't too dark brown to where I looked evil and it wasn't too light to where I would have to blend it with something darker. For me this is a match and I can't wait to experiment more with it. I found it just a bit sticky, not much though as I tend to be lip licky when I wear stuff on my lips. I try not to wear this often because of that reason-for a 20 buck lip gloss to go fast is not economical in my eyes.

Always looking for lip glosses with a bristle brush because I have an allergy to the sponge brush. So when I found butter London had them I wanted to buy them all right away buy I settled for one. the color pay off is amazing and it doesn't leave my lips feeling like they've been glued together. I think I've recommended this gloss to every single one of my friends and they all say the same thing they LOVE LOVE LOVE this product. It's a must have in your make up bag