Keeping a Clear View

With the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you’re doing what you’re doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a business.

You can’t get lost in the trivial. Returning to a place of excitement — more than occasionally — will help you realize that those day-to-day activities, the breakdowns and the not-so-fun stuff you encounter on your journey aren’t that big of a deal and shouldn’t deter you from having fun. Come on! That’s why you’re doing what you’re doing. You’re allowing your passions to motivate you to make a difference in the world and live the life you want to do…which should be fun! Of course there are going to be bumps in the road, but you have to be grateful and most importantly, remember why you’re doing what you’re doing. If you can do that you’ll see the fog lift up, and you’ll have a clear path toward success.

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For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.