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LOS ANGELES AND NEW YORK, October 22, 2015 /PRNewswire/ — found.ee, a link shortener and remarketing tool for the music industry, today unveiled the found.ee Remarketing Ad Platform which helps artists, labels and brands connect to their audience with an intuitive tool that delivers robust remarketing capabilities. Visit http://www.found.ee to learn more.

Hundreds of record labels, management companies, promotions companies, distributors, and artists already use found.ee to launch exclusive promotions, disseminate original content and reach potential customers. With a contextual ad intelligence feature, found.ee enables these record labels and artists to show relevant ads to their targeted audiences based on content that they have previously expressed interest in.

Long-time found.ee customer Loma Vista Recordings used found.ee’s Remarketing Advertising Platform with their recent GHOST album campaign, which helped land the album premiere in Billboard’s Top 10.

“found.ee has been highly effective in understanding our fans over time, and ultimately helps us sell more music while reducing our advertising spends,” said Tom Whalley, Founder and CEO of Loma Vista Recordings. “The platform enables us to capture fans, build an understanding of their interests, and then deliver highly-targeted content that leads them to purchase music, whether they prefer iTunes, Amazon, an independent retailer or from the band’s webstore.”

found.ee’s intuitive interface enables anyone to run campaigns quickly and efficiently. Once a user logs onto found.ee they create a short link which serves a retargeting pixel, enabling the user to disseminate content such as exclusive promotions, original content, and pre-album order forms, to their target audiences. With the Remarketing Ad Platform, this all takes place under one roof. Build your remarketing pools and then target those fans to grow sales and conversions. If you already have a found.ee account, simply log in and click “Start Advertising”.

With cookie tracking, analytics interface and other measurement components, the found.ee platform captures contextual data and understands the audience’s specific preferences, delivering the music label or artist a level of depth and intelligence on their target audiences that did not exist previously in the music industry. The tracking and information collecting component is fully integrated across all of the user’s target channels, such as social media, cross-device mobile, and web.

Nearly 800 record labels and artists already use the platform, including Concord Music Group, Loma Vista, Marilyn Manson, Rancid, Sony Music, Spin Records, Universal, and Zola Jesus. These users have benefitted from over 1 billion remarketing impressions as a result of their efforts across the found.ee platform.

ABOUT FOUND.EE
found.ee is an innovative advertising retargeting platform for the music industry. More than 800 labels, artists, and bands, use the tool to reach potential customers, launch exclusive promotions, and disseminate original content to their target audiences. found.ee’s interface is simple to use, enabling anyone to run sophisticated, effective campaigns quickly and efficiently.