FTC vs POM Pomegranate Juice, POMTruth Campaign

FTC said POM Wonderful was conducting false and misleading advertising.

Now POM, it its POMTruth campaign, uses the FTC judge’s statements to indicate that pomegranate juice does indeed have healthful benefits.

Competent and reliable scientific evidence supports the conclusion that the consumption of pomegranate juice and pomegranate extract supports prostate health, including by prolonging PSA doubling time in men with rising PSA after primary treatment for prostate cancer.