The New Face Mask Trend Everyone’s Talking About

Yes,sheet masksare a bad skin day’s saviour – they travel well, you don’t have to worry about putting on too much or too little product and they’re fully capable of reviving dull, stressed out skin. But on the fun scale (not to mention the Instagrammable scale) they don’t rate highly – looking like the beauty world’s version of Hannibal Lecter does not a good selfie make.

Enter: jelly masks. The new type of face mask on the block, jelly masks are a) strangely satisfying; b) amazing to photograph and c) work a treat – especially in summer, as they’re deliciously cooling on the skin.

If there’s one jelly face mask you’ve heard of, it’s probably the five now-viral varieties from Lush, but they’re not limited to just one brand. Below, five of the must-try jelly masks on the market right now (and you can expect the category to just keep on growing).