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44 • CLUBS AND PUBS MANAGER SUMMER 2015–2016
ENTERTAINMENT
X • CLUBS AND PUBS MANAGER SUMMER 2015–2016
ENTERTAINMENT
Big Screen Video is revolutionising the
hospitality industry with a simple formula – big
screen = big crowds! This Australian-owned
and -operated company has worked hard to bring life back
into the local pubs and clubs, and to see the beers flowing,
and the venues packed.
Big Screen Video brings a strong level of enthusiasm to
the hospitality industry: it has identified a need, and can
relate to the local pub owner with more than just a love for
beer. These days, most people have a big plasma-screen
television in their homes, making it harder and harder to get
people into local venues to watch the game. The company
has identified the only way to compete with this problem,
and because size has a lot to do with it, all it can say is the
bigger the better.
Director of Sales Paul Ellery is stoked with what Big Screen
Video’s LED screens are doing for his clients.
‘What’s exciting us is we’re truly seeing results for every
one of our clients, so much so that many are coming to
us to buy their second screen. It’s amazing, because what
was once a big investment has paid off so much that it’s
funding renovations and projects that were once seen as
impossible,’ Ellery says.
The evidence is there, and General Manager of Cherry
Street Bowls Club in Ballina, Tere Sheehan, explains how
they have been amazed by the results. The club has seen
phenomenal change, and sales have increased by so much
that they’ve cut their marketing and drinks specials spend
because people are just flying through the doors.
‘In the past, our venue promoted the life out of events
through discounted food and beverage. These days, if the
event is on, they just flow into our venue. Our bistro sales
are up by more than 15 per cent, and bar sales are up by
more than 12 per cent. While other factors are involved in
these increases, I can be certain that the majority of the
increases are due to our Big Screen.’
You may wonder what is so special about LED, and how it
can have such an impact. It’s not just its flexibility in size that
makes projects such as Crown Perth (130 square metres
of LED screens) possible, but it also looks awesome in beer
gardens! LED screens looks great in rain or shine, meaning
that those hot summer days are not cursed for watching the
footy outdoors, and beer gardens are bursting at the seams
for all major sporting events! C&PM
BIG SCREEN VIDEO
bringing big crowds back into
Australia’s pubs and clubs
If you would like to catch up with the Big Screen Video
team, visit www.bigscreenvideo.com.au, make an enquiry
or catch them at the Keno Australasian Hospitality and
Gaming Expo 2016.
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