Delhi Metro is going to allow advertisements on the exterior of its trains

NEW DELHI: Much like Metro systems abroad, Delhi Metro is going to allow advertisements on the exterior of its trains.

“For the first time, the exterior of the trains will soon be available for advertisements. The corporation will be permitting train wraps for advertising,” said a Delhi Metro Rail Corporation (DMRC) official. Till now, DMRC has allowed advertisements inside the trains and station premises.

At present, DMRC operates a fleet of over 200 train sets with over 60 eight-coach trains and over 80 six-coach trains. The train wraps shall be permitted on 10% of the total train sets available on the operational lines of the Metro network, said the official.

“The exclusive advertising rights have been given to two agencies, which shall be valid for 10 years. The selected agencies will give an annual licence fee,” added the Metro official. DMRC will monitor the advertising activity.