New BEAST Label: Funded by Hong Kong Superstar?

Picture credit: Screenshot from BEAST’s music video “Ribbon” taken from the official BEAST YouTube Channel

Picture credit: Screenshot from BEAST’s music video “Ribbon” taken from the official BEAST YouTube Channel

After seven years of being under Cube Entertainment, KPop boy group BEAST will leave their current agency to create their own. The new BEAST label was confirmed to be named “Good Luck”, in reference to one of their hit singles in 2014. This shows how much the new agency will focus on BEAST only.

Fans were not surprised from the development. The group’s leader, Doojoon, has hinted in his Instagram account that BEAST will leave Cube after their contract expired mid-October this year. His message was:

“Busan is so far away… But thank you, thank you to everyone who came from all over the place. Soon, it’ll be our 7th anniversary… A lot of things will change, but hopefully everyone can get used to it quickly!!!! Thank you, B2UTY, B2ST. Everyone worked hard!!!!!! Please continue to take care of us.”

Louis Koo: BEAST’s new investor

It has been confirmed Louis Koo, a veteran entertainer from Hong Kong, will help the new BEAST label grow. The move will be supported by a Hong Kong-based concert producer Jasco Entertainment, which became affiliated with Koo’s entertainment last July. Jasco Entertainment had worked with BEAST during one of their showcases in Hong Kong.

Louis Koo is one of the highest-earning actors in the entertainment industry of Hong Kong. He has starred alongside Jackie Chan in the movie Rob-B-Hood and is a spokesperson for world renowned brands like Pepsi, Tag Heuer, and Lotte.

New agency, new name for BEAST?

With the new BEAST label confirmed, will the BEAST members continue to promote as BEAST or go with a new name?

Cube Entertainment owns the copyright for the group’s name. The members allegedly gave up on wanting to keep their name and make a new one instead. One personnel from Cube said, “The members are willing to change the group name if Cube Entertainment does not allow it.”

Fans also feared that BEAST may not be able to perform their hit songs like “Fiction”, “12:30”, and “Shadow”. However, Shinsadong Tiger, one of the producers that collaborated with BEAST, assured that the group can still perform their previous tracks. In his Instagram post, the producer gave words of encouragement to the group and a reassurance that they can still perform their old songs as long as they were rearranged even with the new BEAST label.