Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Blazesoft, a well-known gaming development company, helps social gaming companies and operators of all sizes improve their backend platforms — even if it requires constructing better solutions from scratch.

Providing gaming “Backend as a Service” for new and existing games, the company offers a more consistent way to manage backend data, as well as reduce research and development costs, the company says.

Blazesoft CEO Mickey Blayvas believes that — by working with newly developed or existing games — the company can offer customers an “unbelievable” technical advantage.

“Blazesoft supports all popular client platforms – iOS, Android, Web and supports various omni-channel scenarios where players can use same gaming profile across several different platforms and games,” Blayvas explained.

Features offered in Blazesoft’s backend platform include, among other things:

Player management – 360-degree view of customer activities including personal information, game progress data, social data, and more.

Game management features – including levels, XP, avatars, and skins.

Marketing Assistance – Push Notification, emails, marketing lists.

Reporting, including smart player segmentation, reports, export to excel, XML, and external databases.

Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.