AMD aiming to boost its share in notebook market with Turion 64

AMD plans to increase its share in the notebook processor market to 12-15%, compared to 5-8% previously, with the launch of the new Turion 64 CPU.

AMD and a few notebook manufacturers like HP, Acer, Asus and others will start a worldwide promotional campaign on April 18 to promote notebooks based on the Turion 64.

Although AMD has set the prices of its Turion 64 CPUs about 13% cheaper, on average, than Intel’s Pentium M (Dothan) processors, some vendors have suggested that AMD needs to aggressively lower Turion 64 CPU prices to around 25% lower than P4 M CPUs, in order to gain market share from Intel, the sources said.