The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. 100% goggles, gloves and casual wear inspires a whole new generation of racers and asks them the original tag line, “How much effort do you give?” Whether it’s a championship on the line or everyday life: If you aren’t giving it 100% you will regret it.

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