Fans of Facebook's mobile app and burgeoning integration with various online services should have something to look forward to in 2012 – founder Mark Zuckerberg, during the first week of a cross-country tour promoting the social networking giant's upcoming IPO, indicated that once the social giant goes public, its goal will be to focus on improving its mobile and advertising experiences.

Zuckerberg indicated that Facebook is "just getting started" with the app, and that the network plans to increase integration with other online apps while working to create a "transformative" ad experience.

Zuckerberg went on to explain that another key element in Facebook's strategy of integrating with other online apps will be to bring people together through Facebook in more ways than ever before.

"Over the next 10 years or so, every consumer category should be transformed to be built around people … People will listen to music and watch TV with other people [through Facebook] … We only recently reached this tipping point."

After Facebook's initial public offering (which is estimated to reach between $77 billion and $96 billion based on a price range of $28-$35/share), it will be interesting to see what changes are implemented not only in Facebook's mobile app, but their advertising strategy as well. For more information, check out the original article linked below.