Oct 28 VR: The New Experience

Technology becomes accessible to the consumer when brands make it useful. You have to try it to understand the appeal. Brands will use VR to help customers through the decision-making process. How will I lay out my new apartment? What’s it like at that restaurant? Where’s my terminal again?

IKEA VR EXPERIENCE

The customer relationship is strengthened through content that is applicable to the brand and empowers the target consumer. VR offers customers an avenue to escape reality: where you create your own space and rules. In this way, VR becomes very personal. How will brands give consumers a voice? This can often be the trickiest part of the content equation.

MINECRAFT VR USING THE MICROSOFT HOLOLENS

Brands are looking to entice the consumer with novel content. VR will provide a world of new opportunities for brands to experiment with and ultimately create new experiences for their customers. As founding editor of Gawker Elizabeth Spiers recently pointed out, media companies are competing with any kind of content that people “read, watch or pay attention to during that same time period.”

IKEA'S VIRTUAL EXPERIENCE

New adaptations of social media platforms will provide businesses with new applications for branded content. Social VR offers avatar-based communication, bringing an intimate level of conversation into a social-platform-branded-content-virtual-world. Yeah. Mind. Blown.