In the video, Lambert invites fans to share their “proud moment” (coming out to your family, your first kiss, etc.) by taking pictures, shouting it from the rooftops and/or sharing it with AT&T. Prizes include a private concert with the Glam One himself.

Adam also asks fans to like the Live Proud Facebook page. For each like received, AT&T will donate $1 to the Trevor Project (up to $50,000).

Thanks, AT&T. Your cell reception may be questionable in some areas, but at least you’re giving back to a worthy cause. Big ups.

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