I don't know if he was really a "family man" just because he had a wife and kid. It wouldn't surprise me the devil would want an heir that shared his beliefs though. It's humanizing the character and hints that he may not have been ALL evil, but I think then he was still kind of shown as controlling and upset. I think his son turning out different and his wife getting upset/leaving probably just made him brood more. I think he thought God was wrong and he was right long before any of this happened._________________ My Art

when was it ever established that he was a 'family man'? he has been shown with a woman and a child. no evidence that they were married, no evidence that he saw it as anything other than a fling. no evidence that he ever felt any affection for the child, much evidence that he found the child lacking and dismissed him.

if this is your idea of family life, you must have had a really rotten childhood.

and of course he thinks he's right. that doesn't mean he thinks his way of doing this is 'better'. his end-goal is to get as many souls as he can to torture in hell, and he can only get them if they are willing to sin. which is pretty much defined as a bad thing, which is why you go to hell for doing it.

so yeah, he's _not_ trying to better society, and he is promoting evil.

there are a lot of beliefs i don't agree with, but i don't think they are evil. i think things that are deliberately hurtful (like torturing someone for all eternity) are evil._________________aka: neverscared!
a flux of vibrant matter

That would make him 16, right? Is that old enough to be employed in the sort of things he's been employed in? Then again it makes him older than he physically looks. But then again Slick physically looks 10 but clearly isn't. It's so hard to gauge ages accurately in this comic. Glossy even looks like a little kid but following the examples of the others may be much older.