Boss Pre-Release Promotion Event at The Park, Hyderabad

Hyderabad, 10th October, 2013: DeKoncept Entertainment & Chocolate Boy are organising Pre-release Promotion event of Akshay Kumar's upcoming movie - "Boss" on 11th October, 2013. The movie is scheduled for release on 16th October, 2013. Akshay Kumar & Aditi Rao Hydari along with other crew members of the movie has been invited to attend the event. During this pre-release promotion event, a Press Meet have been organised at Park Hotel, Somajiguda where one of the biggest Bollywood Star, Akshay Kumar and Actress, Aditi Rao Hydari will be present before media to share their wonderful experiences related to production of the movie, "Boss". Immediately after the Press Meet they will appear for mall activity at Manjeera Trinity, Kukatpally wherein they interact with their fans. 'Party All Night' has been organised for the entire crew at Kismet Pub, Hotel The Park, Hyderabad. The pre-release promotion is an all day event for the promotion of the upcoming movie "Boss".

"Boss", is an upcoming Bollywood action cum comedy film directed by Anthony D'Souza. The film is produced by Viacom 18 Motion Pictures, Cape of Good Films & Ashwin Varde Productions. The film has Akshay Kumar and Aditi Rao Hydari among the leading casts along with Mithun Chakraborty, Shiv Pandit and Ronit Roy. It is a remake of Malayalam movie "Pokkiri Raja". The film's trailer was released on 27t August, 2013 and received good response from the critics and admirers of Akshay Kumar. Akshay Kumar is playing a kind hearted gangster from Haryana, apparently known as Boss and Aditi Rao Hydari is paired opposite him. Mithun Chakraborty enacted the role of his father with Shiv Pandit as his younger brother. Danny Denzongpa is playing the role of a mentor and Ronit Roy enacted ruthless police officer but shows pettiness towards Akshay.

Akshay Kumar is tagged with a new title after the release of every movie. Beginning from 'Khiladi' to 'Boss' he has many titles to his credit. He is an Indian Film Actor, Producer and Martial Artist with an appearance in more than 125 films. His remarkable appearance in various films has brought nominations into Filmfare award many times.

DeKoncept is in to event management or they can be better titled as "Event Specialists" who are aimed to provide enormous entertainment to the audience. Being innovative planners they have many successful events to their credit. DeKoncept was started under the guidance of Mr. Balaji Patel Kola who is a Doctor by profession and Mr. Sharath, a Businessman based in Dubai. The basic idea of having a party agenda has made them to explore event management to the level that today it has gained recognition among the successful business event managers. DeKoncept is also into Branding solutions by marketing communication strategies and activities. Brand defines the character and it is through brand that customer develop and retain confidence in the product. Through innovative promotion activities and events, DeKoncept develop Brand Image of a product. Due to successful conduct of events at a larger scale, DeKoncept has developed good relations from the celebrities representing various backgrounds, Music, Sports, Cinema, Bands, Newscasters, Product Launchers, Comedians, Artists, etc are the few categories listed.

Chocolate Boy is an event management firm managed by group of young enthusiastic team who conduct musical party events.