Our mission, very simply stated, is to offer our expertise and experience to assist clients with implementing their decisions by making informed choices about what to do, when to do it, who to do it, why they are doing it, and how to do it. The nature of an "informed" decision is that the client understands the pros and cons of the decisions they are making, having received input from us in terms of how we have seen the things they want done accomplished by other groups in other situations. After all, that is the reason that an association brings in an association management company (AMC).