Youtube videos for leads

So I have a client who wants me to get them some leads for apartments which are currently under construction. I'm going to be using Facebook and have done some seo for the existing website. Just wondering do videos on Youtube do well to get leads?

I could do a tour of the construction site, I don't know if that will get leads but could help lend some credibility.

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I wouldn't do the construction site. Often times larger projects will build a model until offsite to use in order to get the pre construction sales rolling. Wasn't sure if they had done this. If it is just dirt and some beams then I wouldn't make a video...

If your doing videos, then make videos of the floor plan, blue prints of the place, then maybe get your self a virtual house creator software etc... and make a walk through video based on your blue prints ...

Show the neighborhood, the school and whats around it. Also point to any neighborhood reviews.

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