Tag Archives: induction

Thanks to one of the IOP’s twitter streams for reminding Alom and I of this film, which we’d rather forgotten about. Unlike many of our other demo videos, it wasn’t made for the IOP/National STEM Centre, nor for Get Set Demonstrate. Rather, we threw it together to enter a slightly weird competition. We held out little hope of winning, but the prize fund was considerably larger than any demo filming budget we’ve ever secured, so we had the (odd?) thought of using the winnings to fund the project we actually wanted to do.

Our EM induction film, meanwhile, ended up being loaned to the National STEM Centre so it could sit alongside the films we did make for them. The YouTube version above is still higher-quality, if you want to download it.

Funny how things turn out, sometimes. Also: I’ve just received a text from Alom complaining about how rough he looked three years ago. Tee-hee.

Alom and I are filming at the moment, hence things being rather quiet around here. However, the above caught my eye. This demo is typically done with a long length of copper pipe, and the magnet takes many seconds to fall through. It’s effective on a stage.

The tall narrow pipe, however, is precisely the wrong shape to film, and on video the demo doesn’t work so well. This shorter length of fatter pipe, with an appropriate magnet, has more impact on camera.

Same principle, same demo… but different treatments for different audience contexts. So, lessons for us all:

Don’t assume that the way you’ve seen a demo performed is the best way. Always look for improvements.

It’s not just the demo that matters, it’s the way you use it.

That separation of ‘content’ and ‘treatment’ is, for me, an absolutely key concept.