Category Archives: Digital Media

“How Do I Go About Getting Others To Know, Like & Trust Me?”In the world of business and professional networking, that is the $64,000 question.

One Answer is Never Stop Giving. The Golden Rule of Networking states “give first, get second.” In short, if you want to get things from your network, you need to give to it. Focus on giving to others … give referrals … give additional contacts … give opportunities … give information … give encouragement … give support … give, give, give.

When you give to others they cannot help but Know, Like and Trust you. As a result the people you give to will want to return the generosity. In addition, you will develop the reputation of being a “generous person.” This will inspire others to want to contribute to you, as they come to believe that you are likely to give back.

This is powerful and should become almost a daily habit.

Share information with others and they will share information back.

Give referrals to centers of influence in your network and they will go out of their way to return the deed.

Help your prospective clients with things unrelated to what you sell and you will be forever on the top of their mind (perhaps referring you clients down the road).

Be supportive of your clients and vendors and they will “rave” to others about you.

With everyone you encounter, ask yourself, “In what way could I help them?” When the answers come to you, take action. That will build Know, Like, and Trust like nothing else.

The three most important steps to success on social media. There is no magic. There are secret formulas or short cuts. The key is to follow the three most important steps.

1) Get Started (or expand your usage to be more effective)

2) Make time to take a little action each day

3) Commit to keeping after it.

Admittedly, when it comes to social media there is a lot there and much to master and learn. There is nothing to say, however, that you need to climb the learning curve in a weekday, month or even a year. Even the most proficient users of social media find that they are continually learning new things.

Besides, no one is judging you on your proficiency using social media. They are only judging you on the value you bring to the network.