World Cup aspirations formed the biggest talking points of both rugby and soccer fans in Ireland this year. The GAA also set their sights on a World Cup, supporting the rugby bid with its stadia. As autumn unfolded on 2017, the nation’s hopes reached fever pitch across both sports. Hopes that were cruelly dashed with a double knockout for Irish sport as a failed […]

Now, more than ever before, fans are turning to the internet to get their live sports fix on their computers, tablets or smartphones. In a bid to improve engagement beyond the traditional linear experience and bring larger audiences to sport, games are now being live streamed on Facebook all over the world. In the US, Facebook has a deal with Major League Baseball to […]

So the 25th instalment of what we often hear described as ‘the greatest league in the world’ has kicked off. It has been a summer of unprecedented transfer spending by Premier League clubs. The traditional superpowers, Manchester United, Manchester City and Chelsea, have as usual spent heavily yet it has been the collective spending of the rest of the teams that has caught […]

Last Sunday was a great day in Croke Park for a number of reasons. With my Dublin hat on I was delighted with our victory over Monaghan to keep Dublins All-Ireland title hopes on track. With my Legacy hat on I was very proud to be part of the great global GAA initiative that took place at half-time. The Japan Ladies Gaelic Football […]

Money makes the Lions go around the world Kevin Moore, Legacy Consultants Featured in the Sunday Independent – 18th June 2017 Durban, South Africa, June 2009. Paddy Englishman, Paddy Irishman and Paddy Scotsman walk into a bar. “What’s round, hard and hairy?” asked the Englishman. The Englishman was Steve Barton from First Cape Wines, an official sponsor of the 2009 British & Irish […]

Last Friday marked a key milestone and a proud day (and night!) for Legacy Consultants as we scooped our first gong at the PRCA Industry Awards in the Shelbourne. It’s a credit to the great determination and commitment of all our staff that we can now proudly call ourselves an ‘award winning agency’. The sponsorship section is a notoriously competitive category at […]

Role: Account Executive– Digital/Communications Location: Dublin Deadline: Friday 30 June 2017 We are looking for a communications professional to join the Legacy Brand Marketing team. The role involves managing PR & digital campaigns and events for some of Ireland’s top brands. Legacy Consultants, a sponsorship and communications agency, is one of the most of exciting and dynamic companies in Ireland. We are home to some […]

Not only did the weekend see the curtain draw on this season’s Six Nations, it proved to be the final act for one of the largest sports sponsorships in recent times – Royal Bank of Scotland’s 15-year title sponsorship of the RBS 6 Nations. Only eight years after the dawn of professional rugby in 1995, RBS took on the role of title sponsor of […]

@James_Brogan1 / @Legacy_Consult For Dublin and Mayo, the success of their entire season depends on what happens between the white lines today. Yet away from the rough and tumble of the action, sponsors are also gearing up for the final push in their campaign to capture the hearts and minds of the GAA consumer. It’s a battle in which increasingly more brands are staking a claim […]