Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new announcements point to AI becoming as much a standard feature in marketing tools as the cloud, helping to move the age of cognitive marketing closer. Joining its fellow…

…and SMS. New York, USA – August 28, 2014: Crowded sidewalk on 5th Avenue with tourists and commuters on a sunny day. For example, the AI identifies a micro segment of millennial customers who have recently taken a Caribbean cruise from Miami, then drills down by credit score, household…

…their business. In this final post on the state of AI in PPC, I’ll cover the technology of AI. Why AI took years to matter to PPC AI has been around since 1956, and PPC has existed since the late 1990s. So why did it take until now for AI’s role in paid search to become such a hot topic in our…

…solutions built with AI in their core DNA. In a recent Wakefield/Demandbase study, 80 percent of marketing leaders say that AI will “revolutionize” marketing by 2020. Meanwhile, IDC research forecasts worldwide revenues for cognitive and artificial intelligence (AI) systems will reach $12.5…

…with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones, the Essential Phone, OnePlus 6, Xiaomi Mi Mix 2S and a few others. There are lots of new features; among them: Battery life and brightness are being optimized by AI and machine learning.…

…lives in the cloud. At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You’ll just assume all marketing software employs some flavor of AI. We’re seeing this complex technology showing up in all kinds of marketing tech, where automated insights, natural…

…using AI seems to have no bounds. In healthcare, medical professionals are applying it to analyze patient data, explain lab results, and support busy physicians. In the security industry, AI helps firms detect potential threats like malicious software in real time. Marketers, meanwhile, can use AI…

The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many things,” he said, “and you can’t just use AI as a catch-all.” It’s like talking about “sports,” Murray added. (He will be speaking about “Next Tech for…

…customer. Applying AI at the core of the marketing stack In order to optimize longer-term KPI optimization for customer lifetime value metrics such as revenue and retention, one needs to re-imagine a modern day marketing cloud with AI at the very core of the tech stack. Applying AI at the core of a…

…the AI models are dynamic and continuously updated, compared to many AI models that require more or less manual maintenance. That means models and data are always working, always being tuned up, and thus potentially more relevant. As one example of the new capabilities of dynamic AI, she pointed…

…of sophisticated judgement. Point of view This kind of understanding, Capilnean said, is not going to show up in AI “anytime soon.” “It needs guidance from a human editor,” he said. “AI shouldn’t be left alone.” Although the removal of human editors was intended to remove any semblance of bias, the…