The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Chipotle Blurs Line Between Advertising and Content

Chipotle Mexican Grill is pulling out all the stops, blurring the lines between entertinament content and advertising in new ways with a show on Hulu called Farmed and Dangerous. It's a satirical show that takes a look at agri-business and factory farming, which brings attention to Chipotle's commitment to sustainable, humane farming practices while--hopefully--entertaining you.

The show doesn't feature or mention Chipotle, but is billed as a "Chipotle Original Series." Interestingly, Chipotle is saying this effort is about "values integration" rather than the "product integration" consumers are so used to. Of course, this is getting the chain plenty of media attention that virtually ensures the success of the four episodes.