Tribeca Film Festival

Got a great movie idea? Pitch it in a minute of less online, and your idea could be made into a short film by a Tribeca Film director.

That’s the general premise behind My Movie Pitch, a joint promotion between American Express and Tribeca Film.

But wait, there’s more! See, last year’s initiative garnered several thousand submissions….just not the highest caliber stuff. So the clients tasked us with making My Movie Pitch more accessible while also providing some valuable tips that could potentially up the quality of submissions.

The result is a site that focuses heavily on inspiration. We created a series of fun video tutorials on the basics of filmmaking. Wait for it….wait for it….here comes the clever…each lesson of our :60 Film School would be a minute or less to fall in line with the rules of the user-generated promotion. Our instructors were Tribeca Film directors – everyone from Ed Burns and Zach Braff to Dax Shepard and Tom Arnold.

People could watch and learn the fundamentals of filmmaking from the pros. As for generating ideas for movies, we developed the Inspiration Generator. Push a button and we’d instantly throw together a random hero, setting, and plot for you. It was a fun and buzzy way to give people a jumping off point.