'C,' it turns out, is for color -- not cookie, or cheap or China. Yes, the pretty in pastel iPhone 5c, Sir Jony Ive's repackaged ode to Apple's last-gen iPhone, as well as the iPhone 5s will be joining Three UK's lineup starting this Friday. The operator will be offering both iDevices on a two-year plan for an initial upfront payment of £49 and £99, respectively. That means you'll still have to pony up a monthly fee for either device, the amount of which depends on the particulars of your voice and data package. Regardless of which you opt for, however, the privilege to surf Three UK's (not yet live) 4G network is included at no additional cost. And it's unlimited.

Show full PR text

Three today announced it will offer iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colourful iPhone yet, beginning Friday, September 20. iPhone 5s will be available starting at £99 and iPhone 5c will be available starting at £49 on a 24-month contract from Three stores, online at three.co.uk or by calling 0800 358 1799.

"We are very excited to announce that the much anticipated iPhone 5s and iPhone 5c are now available on our network," said Thomas Malleschitz, marketing director at Three. "iPhone 5s and iPhone 5c, along with our commitment to provide 4G at no extra cost, means that our customers can look forward to an even better network experience. We will also continue to offer all-you-can-eat data, so customers can truly enjoy the full capabilities of iPhone 5s and iPhone 5c without having to worry about exceeding their data allowance."