(CNN) -- After an extensive amount of build-up, Yahoo has finally unveiled its brand new logo.

Overall the look is
cleaner and thinner, and it is a new sans-serif typeface created by
Yahoo. The logo is still purple, though a shade darker, and features all
the usual uppercase letters in the same order finished off by the
signature enthusiastic exclamation point, which dances around in some
versions. The new logo is probably not different enough to raise much
ire (or eyebrows) among regular visitors.