Magento 2.2.2 – What You Need to Know

On December 12th, Magento released 2.2.2 version of its Commerce and Open Source platforms. The latest updates come with a bunch of new unique features and great performance improvements aimed to:

streamline important store operations,

bring new marketing automation tools,

optimize shipping,

provide merchants with detailed and actionable analytics insights.

Let’s have a closer look at what Magento 2.2.2 offers.

Instant Purchase Checkout

As we know, Amazon had an exclusive right to use one-click checkout patent that expired this September. So, now this technology has become available to all the eCommerce solution providers.

Magento is the 1st eCommerce platform that has incorporated this ‘Amazon-like’ experience in its core product.

With the new Instant Purchase functionality, the system stores previously entered payment and shipping details and uses them for any future purchases, thus letting shoppers skip a number of steps in the checkout process. All this results in a faster checkout experience and better conversion rates.

Click here to learn how the new feature works and the ways to customize it.

To further enhance customers’ shopping experience, you can also use Woxy – Messanger Shopping Assistant. The app’s One-Tap feature offers native and secure integration of your store payment environment with Facebook Messenger.

When enabled, it lets your customers place orders in a mouse click, right in Messenger.

Email Marketing Automation

The new version of the platform gets integrated with dotmailer — one of the leading email marketing platforms for B2B and B2C businesses. That enables merchants to create highly personalized email campaigns using various types of store data.

The new functionality:

enhances communication and engagement with new and existing store customers,

synchronizes all customer and order data with the data from your campaigns,

recovers lost revenue by created highly targeted and personalized abandoned cart emails,