You can use segments to target visitors based on location. Location-based segments can be used in campaigns to target visitors based on their specific cities, regions, countries, or other location. If you have Evergage B2B Detect, you can also use location-based segments to target visitors from specific companies, industries, or ISPs. In addition to campaign use, you can use these segments to further understand the data captured by Evergage about your site.

Create a New Segment

Log into the Evergage platform

At the left, select User Segments

Click New Segment to create a new Rule-based segment

Enter the Segment Name (a best practice is to enter a name that describes the segment

Set Segment Rules

Select Location from the Select Category drop down

Select an option from the Select Rule drop down, then complete additional options:

In - Targeting visitors by zip code, city, metro area, state/region, or country. You can target or exclude these areas from a segment, whether these items are known or not known