[09/06/06 - 12:00 AM]ABC Entertainment and Epic Records Partner to Produce Music Video Using Scenes from the New Season of "Grey's Anatomy" and the Fray's Video from Their Gold Debut, "How to Save a Life"

[via press release from ABC]

ABC ENTERTAINMENT AND EPIC RECORDS PARTNER TO PRODUCE
MUSIC VIDEO USING SCENES FROM THE NEW SEASON OF �GREY�S ANATOMY�
AND THE FRAY�S VIDEO FROM THEIR GOLD DEBUT, �HOW TO SAVE A LIFE�

Video Debuts September 7, with an Extended Version Airing September 21,
Prior to the �Grey�s Anatomy� Season Premiere

ABC and Epic Records have partnered to produce a music video combining scenes from Season Three of the hit series �Grey�s Anatomy� and The Fray�s title track video from their gold debut album, �How to Save a Life.� The four-minute video, featuring first looks from the first two episodes, premieres THURSDAY, SEPTEMBER 7, following �Grey�s Anatomy� (9:00-10:02 p.m., ET). An extended version of the video with scenes from the first three episodes of the upcoming season will air as part of the special �Grey�s Anatomy: Complications of the Heart,� premiering THURSDAY, SEPTEMBER 21 (8:00-9:00 p.m., ET), leading into the Season Three premiere of the series.

�Music has become an integral part of the storytelling on �Grey�s Anatomy,� and using a song like �How to Save a Life� really captures the tone and essence of the show,� said Mike Benson, senior vice president, Marketing, ABC Entertainment. �It�s a great opportunity to take moments from the program and present them in a new and entertaining way for existing fans and people not familiar with the series.�

�The partnership of The Fray�s �How to Save a Life� and �Grey�s Anatomy� is a perfect match. The use of the song in last season�s episode was truly compelling and had a huge impact with fans of the band. Both �How to Save a Life� and �Grey�s Anatomy� have a similar emotional connection with fans. It�s exciting to expand the pairing and spotlight this connection,� said Lee Stimmel, senior vice president, Marketing, Epic Records.

About �Grey�s Anatomy�

The doctors of �Grey�s Anatomy� choose to live life to its fullest amidst the daily life-and-death stakes of their jobs. It�s the drama and intensity of medical training mixed with the funny, sexy, painful lives of interns who are discovering that neither medicine nor relationships can be defined in black and white. Real life only comes in shades of grey.

The Denver-based quartet has had a whirlwind couple of years since forming in 2002. Comprised of Isaac Slade (vocals, piano), Joe King (guitar, vocals), Ben Wysocki (drums) and Dave Welsh (guitar), the band has struck a huge chord with audiences and turned their organic, grassroots success into RIAA certified Gold for their freshman album, �How to Save a Life.� The title track �How to Save a Life� was inspired by Slade�s experience as a mentor to a crack-addicted teen and has resonated with fans in some truly moving ways. The band is currently on a sold-out U.S. and world tour.

About ABC Entertainment

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� Extreme Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About Epic Records

EPIC RECORDS, a division of SONY BMG Entertainment, is a trailblazing multi-media entertainment company and the creative habitat of some of today�s most vital and diverse musical artists such as Shakira, Jessica Simpson, Jennifer Lopez, Natasha Bedingfield, Matisyahu, Audioslave, Fiona Apple, Incubus, The Fray and Los Lonely Boys, to name a few.

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