Nordstrom Rolls Out 24-Hour Curbside Pickup at 10 of Its Stores

Waited too long to order online but still don’t want to brace the lines during holiday shopping peak hours?

This year, Nordstrom is launching a 24-hour delivery service that lets customers pick up their orders on the curbside of 10 of its stores. The curbside pickup, which starts on Dec. 16 and goes on until Christmas Eve, is available 24/7 during the 8-day period for those who want to buy merchandise online but pick it up themselves.

“Customers who have placed a Buy Online & Pickup In-Store order at their local Nordstrom location can call or text the Curbside Pickup phone number on their order confirmation 10 minutes before arriving at the store, and a Nordstrom employee will bring their merchandise out to their car,” Nordstrom spokesperson Brenna Sussman told Footwear News. Aside from lightening the foot traffic during peak shopping season, the move is also meant to help Nordstrom compete with online giants such as Amazon.

“We strive to serve our customers when, where and how they are shopping,” Sussman said. She also did not rule out the possibility of expanding curbside pickup to the rest of the year if customer feedback is good.