The Britannia Times

Presenting Partner For The Ride

Published on 16th. November 2016

Maserati return for a second year to present The Ride

Eroica Britannia, known globally as The World’s Most Handsome Bike Ride and on home soil as The Great British Adventure, is delighted to announce its partner for the 2017 Ride will be luxury Italian car brand, Maserati who are returning to Eroica Britannia for a second year.

"Maserati is the perfect partner for the Ride with its remarkable heritage, unmistakable style and a shared passion for cycling"

The match between both two brands doesn’t get any better than this. Eroica Britannia and Maserati pride themselves on their long and glorious heritage. The beginnings of our UK Ride started 20 years ago in Tuscany, Italy so we are thrilled to be able to reflect both Italian and British heritage in The Ride as well as a shared passion for glorious sporting achievements.

About Maserati Cycling

Maserati Cycling is a programme designed to celebrate the marque’s affinity with the sport and to offer a series of unique experiences for Britain’s road cyclists.

The rapid growth of road cycling in the UK has been particularly evident amongst Maserati customers and employees, whose passion for performance, sporting excellence and design provides a natural conduit to the sport.

Through Maserati Cycling, the company will aim to embrace this passion and is committed to supporting its continued growth.

About Maserati

Officine Alfieri Maserati was founded on December 1st, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Every Maserati is like a work of art, its perfection expressing the marque’s proud history. Celebrating over 100 years of unmistakable styling and technological innovation, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio, Ghibli, Quattroporte and the Levante SUV.