Purpose Per Click

The promise of Programmatic is that we as marketers, can simply upload our campaigns, then 'set and forget' the algorithm to go get us better results.
No more worrying about bids, budgets, conversion rates and CPAs.
Is the Programmatic dream really here?
Throughout this year, we've been trialling different Programmatic solutions for both Adwords and Facebook advertising and here's some of our findings that will prepare you for your first three months of Programmatic...
In the first part of this article, we’ll start off with the good news ...