Would you like to bid on a star?

CYNTHIA ROBINS, OF THE EXAMINER STAFF

Published 4:00 am, Wednesday, April 22, 1998

FORTY Niner coach Steve Mariucci bid $4,000 at Planet Hollywood's celebrity auction Tuesday night for a day of skiing with Olympian Jonny Moseley. Mooch's children, three boys who look like stair-step clones of their dad, were beside themselves. Moseley has become very media savvy, but as befits a guy who spends most of his hours in the snow, he says, "Fame is very, very cool."

It was a night of male pulchritude, starting around seven-ish when Ah-nald Schwarzenegger bulled his way through the front door of P.H. followed by a posse of studly guys all wearing Planet Hollywood-SF black leather jackets. They cut their way through a screaming crowd of kids waving pieces of paper. Arnold even stopped to sign a few.

Waiting for the actor inside were an assortment of sports types including Ronny Lott, a wall-sized guy named Jeremy Newberry who was drafted to play center for the Niners, Jerry Rice and head coach Mariucci, who donated a bright red Niner jersey with "Schwarzenegger" printed on it and autographed by Arnold. That and a day with Coach during mini-camp went for $10,000.

Arnold, as head of the Governor's Council on Physical Fitness and Sports, wanted to raise $100,000 for the nonprofit's continuing sports programs in schools and in the neighborhoods, including the Inner City Games that are played in 12 different cities nationwide. "We're getting our funds from private sources, like this auction," said Schwarzenegger. "We're not beholden to the taxpayer for any of our money. I don't need any politician to play games with. What we hope is that the next governor will continue it . . . a Republican governor."

Going up for bids was a golf game with Rice, who is frothing at the mouth to have the Niner medicos certify him 100 percent healthy to play. "I'm just trying to get healthy," he said, admitting that he was "still tender. I need to do more in rehab but they're holding me back. I'm working hard. It was hard to go to ball games last year to support the team and not be able to help."

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The night was definitely a guy thing, although there were some females scattered through the audience. Bidding from them was hot and heavy. Union Square Alive's Trish James walked out with a $2,000 autographed Schwarzenegger humidor with 50 cigars (that's $40 a pop).

"I know exactly who is going to get these," said James. They'll probably take them and smoke them at Tosca.

Sitting on a booth instead of in it were Brunno and Urannia Ristow, who wanted to bid on the script for "Batman and Robin" for Ristow's film student son. Gavin Newsom's girlfriend Tiffany Tonnerre was urged to bid on a lunch with the young supe. "At least she'd have a chance to see him," said real estate dude Kevin O'Connor, who was there with fiancee Kim Bakker and their five-month-old golden retriever, Scooter, who was an auction item, officially

"Lunch for two at Sam's in Tiburon in a chauffeured Ferrari. Minimum bid: $200. Value: Priceless."

The most priceless person in the whole room? Fitness guru Jack LaLanne, who at 83 says he still works out between 5 and 7 a.m. "Imagine, getting out of a warm bed with a hot woman and going to a cold gym," he laughed, hugging me in arms that felt like steel bands. LaLanne met his wife, Elaine LaLanne, when she was the "girl Friday" on the Les Malloy TV show in San Francisco back in the '50s. "He did 1,000 push-ups in an hour and a half," says LaLa LaLanne.

O.J. Shansby, poured into second-skin black leather pants, was sorry that LaLanne wasn't up for bid. "I would have bought him right away for Gary." (Who used to be CEO of the Shaklee vitamin company). "Couldn't you just see it: The Vitamin King with Mr. Fitness. A perfect match.&lt;