Challenge: Create an identity for VFTP, a not-for-profit organization that operates in the Vancouver area.

Solution: First, it is important to note that VFTP was one of our 24 hour CreateAthon participants. Which means that while lots of prep work – briefs, meetings, thinking time, etc. – had been done prior to the event the identity had to be created within the event time. The logo started with a sketch – as they usually do for me – I wanted to embody the grassroots community feel they have, while also giving them a fresh look and jumping off point to create more pieces.