Emotional and not rational aren’t the same

When I see headlines that tell me B2B emotion in marketing is important I feel uncomfortable, probably as uncomfortable as your colleagues outside marketing feel. I want to question it. Understand what they mean by…

Marketing is a commercial function not a shouty one

Before I got into the communications industry I sort of assumed that was what marketing was all about, communications or more accurately TV advertising. Understandable really, fresh out of college all I could see was…

Why marketers must overcome the ‘Legacy effect’ to lead organisational change

There’s a damaging force affecting organisations today. All across the world, in businesses of all sizes, it lurks in corners, hovers around stationery cupboards and whispers around water machines. Employees go about their days, thinking…

“Unexpected item in bagging area”

Self-service checkouts at supermarkets are becoming more common. You fill your basket, rock up at the checkout area and press the button to start scanning. Two items later and you get the “Unexpected item…