Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

You mean to tell us that there’s a world out there beyond the World Cup?

Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation.

By all appearances, Twitter had a very successful World Cup month with 672 million tweets sent, including a record 618,725 tweets per minute at the end of Germany’s 1-0 championship game victory over Argentina. But it’s crucial that Twitter — fighting to satisfy Wall Street that is has a growing base of active users — not lose momentum. And that’s likely the reason for the email blast pointing users to a page of popular accounts to follow in topics such as music, sports, photography, entertainment, news, technology, travel, etc.

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About The Author

Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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http://www.carolamato.com/ Carol Amato

Hi Martin,

I saw this article on the Kingged community and had to come over to comment. :)

We certainly enjoyed the World Cup 2014, but didn’t really engage on Twitter about it. I do have a Twitter account and use it for pleasure and business, but we were so engrossed in the tournament that didn’t even pay any attention to it.

The statistics you mention are staggering! I’ll tune in a little better now, because I had no idea!