Founding a startup is no easy business! They fail at a profoundly high rate in their first year, even for entrepreneurs who know what they’re doing. The only way to survive–and thrive–is to learn from the mistakes others have made… Marketing is a crucial part of every successful startup, but marketing mistakes can also be […]

From Jesus to Steve Jobs, all great leaders have both haters and disciples. Why? Real leaders create powerful movements. Their messages and missions force people to make a definitive decision between being a loyal follower or, well, the exact opposite. Successful leaders don’t concern themselves with pleasing everyone around them to maintain the status quo […]

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Are you going into business for yourself so you can use your skills to help your own clients, be your own boss, and make more money? Then you are going to need to develop your personal brand. Just because you’re an established professional doesn’t mean you automatically have a brand. A brand is something you […]

In 2009, I read a book which I dedicate much of my marketing success–The Brand Gap by Marty Neumeier. It was in this book that I fully understood the psychology of brand messaging, positioning, and company personality. Moreover, The Brand Gap taught me the secret to naming a business. I even used these secrets while […]

That being said, most new entrepreneurs advertise these self-doubts in the way of underpricing themselves, and sadly, they do so to the extent of their detriment. Even worse, this experience of failure often reinforces the doubts they held about themselves even more. If you don’t know much about me, I’m a serial entrepreneur, founder of […]