Anil Dash on the smugness of Apple

The disdain here isn't for the unfortunate unwashed who
have to suffer through Windows because they're so clueless
-- it's a snide shot at the other computers you own, or of
your family's other machines around the house, or of the
computers of the peers you work with. In short, the
derision is likely aimed at people who care a hell of a lot
more about you and your boundless Mac-enhanced creativity
than, say, the OS X team does.