Seven Tips on How to Navigate the Social Media Transformation - Slide 7

Men and women do approach life in different ways. While men are single-mindedly focused on meeting linear goals, women are building bridges that may serve them in the future. Likewise, traditional business leaders think about the products they build, the services they offer and the returns they can expect before they think about anything else. Social leaders, on the other hand, start by thinking about what's in it for other people as they begin to build a loyal following.

In Don Tennant’s post,"Why ‘Collaboration’ Is Outdated and Unworkable," he shared the premise of author Barry Libert that social media holds the promise of helping us to overcome the imbalance of values that has defined the corporate world for decades. Attributes such as caring, nurturing, compassion, vulnerability and transparency, which tend to be manifested in women more inherently than in men, and which are free to be embraced in the social media environment, stand to be much more highly valued in the workplace as social media becomes more ingrained in business.

An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ... More >>