In-House Multichannel Barometer

Description

If you are interested to benchmark your company’s internal digital awareness, perceptions, and digital maturity level against the global and local markets in Healthcare and Pharma then the In-House Multichannel Barometer is for you.

Across Health’s Multichannel Barometer • Widely recognized and respected worldwide survey on digital and multichannel in the life science industry • Focus on pharmaceutical, biotech, generic, OTC, and medical device companies • In 2013, almost 300 respondents from over 100 companies • The evolution in the name of our Barometer highlights multichannel as a key aspect of digital maturity and mirrors the rise of multichannel efforts in the industry. • Powered by Across Health, a leading global "fusion" consultancy in life sciences 24/02/2014 Across Health Capabilities 2

How do we work? The 4 i Methodology 01 Insight 04 Landscape analysis & marketing mix assessment We summarize key trends, best practices and benchmarks - also from related and other industries - and compare them to your current situation. Impact Effectiveness, ROI & customer intelligence We measure the impact of the new strategy using dashboards, KPIs,… and create best-practice documents/tools. The 4 i’s 02 03 Innovation Integrated execution Program management & on-site support We handle the project from A to Z as well as support in related activities such as change management, process & organizational development, design, training of sales reps etc. 24/02/2014 Across Health Capabilities Fusion strategy development We come up with an innovative, balanced and integrated roadmap and strategy for the program that builds on the strengths of your existing channels. 13

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