Altruistic FinanceFinance brands partner with charities to build consumer trustImplications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.

Digital Literacy CampaignsGrovo and Capital One Help to Hone Skills for the Digital World

Charitable Banking InitiativesVenture for Canada and RBC Partner Up to Support Entrepreneurs

About the Bank Report

The Bank Trend Report explores the prevailing trends in the finance sector, from online banking, banking apps, global micro-finance networks and innovations in bank design and architecture. In our report, companies will be able to track the commercial success of competitors concerning progressive initiatives in credit card and ABM services.

Who It's For

Our report is for those working alongside the banking industry to implement innovative banking solutions. Also, professionals in marketing, social media, architecture and business strategy will benefit. Stay ahead of your competitors by understanding the trends in money exchange with our top market research in one of the most lucrative industries in the world.

Also, professionals in marketing, social media, architecture and business strategy will benefit. Stay ahead of your competitors by understanding the trends in money exchange with our top market research in one of the most lucrative industries in the world.

Sample Bank Pro Trends

Altruistic FinanceFinance brands partner with charities to build consumer trustImplications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.

Digital Literacy CampaignsGrovo and Capital One Help to Hone Skills for the Digital World

Charitable Banking InitiativesVenture for Canada and RBC Partner Up to Support Entrepreneurs

Humorizing FinanceBanks and creditors turn to satirical campaigns to become more approachableImplications - Moving away from traditionally mature marketing strategies, institutions like banks are turning to comical campaign strategies to connect with consumers. Using cartoon characters and millennial references to add humor to experiences such as making loans and managing debt, banks are seeking to not only engage younger audiences, but create a more approachable perception of financial institutions.

Manga MarketingThe popularity of cult anime cartoons is making its way into mainstream campaignsImplications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.