What is a WordPress tag, an HTML tag, and an SEO keyword?

Answer: Getting links is a huge issue with respect to SEO. That’s what I teach in the class on link-building. There is no single answer, so I emphasize tactics such as getting easy links first from ecosystem partners, listing in directories, and issuing press releases. Then you can move on to more complicated strategies such as link bait or widgets. For link building there is no single strategy – but rather a complex effort.

In terms of the difference between a ‘tag’ and a ‘keyword,’ here is the explanation. The ‘keyword’ is the single word or phrase you are targeting on Google. For example, ‘SEO Training’. We want to show up on page one for that phrase, as it reflects what our students are looking for: Training in SEO. So, now you KNOW your keyword, where do you put it? I actually have a video on this at http://bit.ly/PPEOHF. Basically, you PLACE the keywords in the appropriate HTML tag, beginning with your TITLE tag. In most software, this is defined as the PAGE TITLE or something like that. What is going on is the placement of the keyword in the right tag COMMUNICATES to Google what a page is about. (We teach all of this in the classes on ON PAGE SEO).

Finally, to make our life just that much more confusing, there are WordPress tags. These appear on the far RIGHT of most WordPress blogs. Similar to SEO tags, you are placing keywords by ‘tagging’ your blog posts with target keywords. These then also communicate to Google (albeit not as powerfully as HTML tags). So if you are blogging you also go from DEFINED KEYWORDS to TAGS (in this case WordPress tags).

About
Jason McDonald, Ph.D

Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.