2013 Chicago Auto Show: 2014 Toyota Tundra

2013 Chicago Auto Show

What's Special About It?
In 2012, Toyota sold just over 100,000 Tundras. While that sounds like a big number, consider that the total full-size truck market was 1.6 million, with the largest share of that belonging to Ford and Chevy. That's a problem for Toyota, one it hopes it can solve with the new 2014 Toyota Tundra that was just released at the 2013 Chicago Auto Show.

The Toyota Tundra features a resculpted exterior with an integrated hood and grille, a larger front fascia (we're not sure who thought the Tundra's face was too small), a higher hood, three-piece lower bumpers, squared-off wheelwells and a new bed with an integrated rear spoiler.

On the powertrain front, not much has changed. There's a 270-horsepower/278 pound-feet of torque 4.0-liter V6, a 310-hp/327 lb-ft 4.8-liter V8 and the big 5.7-liter that produces 381 hp and 401 lb-ft of torque. The new Tundra continues to abide by the SAE J2807 towing standard, which certifies it to pull 10,400 pounds.

As you'd expect, the 2014 Toyota Tundra will be available with a standard or long bed and in regular, double cab and crew cab configurations, with the crew cab being Toyota's most popular. Beyond the number of doors, the 2014 Tundra will also be offered in base SR, SR5, Limited, Platinum and 1794 editions.

Toyota says that the Platinum will be "urban and contemporary," while the 1794 is "true heartland traditional" and "reflects a western lifestyle." SR and SR5 trucks ride on 18s, while Limited, Platinum and 1794s ride on 20s. Nothing reflects a traditional heartland Western lifestyle like 20s.

The 2014 Toyota Tundra goes on sale in September. Pricing will be announced closer to the release date.

What Edmunds Says: Toyota's making a big move for the lifestyle truck market with a more stylish, more comfortable, more upscale truck.