China’s beauty ecommerce industry is still full of fakes, even the ‘foreign imports only’ shops

If you’ve bought more than a couple beauty products online in China, chances are you’ve purchased some fakes. Even if you bought imported ones.

Fake products are a persistent problem across China’s ecommerce market but the beauty market may be particularly afflicted. According to a report from the 21st Century Business Herald (as cited in a recent National Business Daily article), an “absolute majority” of beauty products the company’s reporters tested were fakes. A separate test by a third party earlier this year found that 49 percent of the Mary Kay products it purchased on Chinese ecommerce sites were fake. Just recently, a CCTV report revealed that some beauty masks being sold on WeChat were fakes that contained dangerously massive amounts of glucocorticosteroids. In the online beauty industry, fakes are everywhere.

About FICCI CASCADE

In recent times India’s economic growth story has attracted the world’s attention bringing new challenges for the domestic economy. One of the challenges continually faced is the growing illicit trade in counterfeits, pass offs and smuggled goods.