Actions Taken

Learn more about the successes and challenges of engineering messaging efforts through our Case Studies. If you believe you have a messaging story to tell that would benefit others in the CTC community, suggest it here.

To convey the creative nature of engineering and inspire young people to consider a career in the profession, ACEC New York developed a campaign around an instantly recognizable, telegraphic image and message that built on the foundation of the NAE research and market-tested messages.