In a new video for comedy video website Funny or Die, she talks about her (fake) sex tape Kickstarter campaign. Yes, it's a spoof.

Kickstarter is a popular crowdfunding website that allows upstarts to make video pleas for cash from strangers to start ventures. The site's usual fare includes serious pitches about serious topics from filmmakers, artists and other do-gooders.

Then came Bar.

"Perhaps I need to explain this project further. I’ve always been fascinated by the human body," the model and actress recently wrote on her Kickstarter page.

She's already handicapped her project's success like an old business pro. "The biggest risk I can see is lack of interest," she writes. Watch Refaeli's video pitch here.