Seek Out Your Personal Yoda

If you’re a new entrepreneur, or even a seasoned pro who’s addressing a new market, it helps to find your own personal Yoda. Canvas your contacts for mentors and advisors – Maybe you don’t know any CEOs, and you don’t rub elbows with board chairs, but it’s possible that you’re only a couple of degrees of separation away from people who can be tremendously helpful in advising you. Reach out to the people you know and ask them to exercise their contacts on your behalf.