Nicolás has more than 25 years of experience in CRM, Customer intelligence y Customer experience; having delivered successfully Marketing, CRM & e‐Commerce solutions for Fortune 500 companies in Europe and Latin America.

Responsible for providing technology and analytics solutions of MRM Spain clients, he is also member of MWG Spain Performance marketing team, and technology advisor of MasterCard’s Head of digital marketing in Europe.

Since joining MRM in January of 2008, he was in charge of building and integrating digitaleCRM‐eCommerce platforms and analytic services (Web, CRM & Social) for MasterCard, Opel, Warner, L’Oreal, Telefónica, Repsol, Caprabo, Tesoro Público and Banco Santander. Prior to joining MRM, Nicolás had been provider of marketing solutions for OgilvyOne, Grey/G2 and own clients like: Grandes Almacenes Pyrénées, Nestlé, Nokia, British American Tobacco, Renault, Amex, Alto Palermo Shopping, BankBoston, Bellsouth, Banco RIO and Telefónica among others.

A native of Buenos Aires, lives in Madrid since 2002, Nicolás is graduated in Information Systems at Buenos Aires University, with a marketing MBA degree from USAL‐SUNY.

He was a software entrepreneur, researcher, assistant professor, marketing solutions consultant in Latin America, and was co‐author of European R&D projects and papers.

Rafael del Real Rubio- Jurídico

Master’s Degree in Telecommunication Engineering and Degree in Law with more than 20 years relevant work including around 10 years leading multidisciplinary team focused on a cost/benefit and pressurized environment.

Germán Menéndez Menéndez – Law

German is Lawyer in Spanish Bank, with experience in SJ Berwin and the European Parliament as legal adviser. He has a degree from Universidad Pontificia Comillas anda Máster in International Legal Practice (LL.M.) at IE Business School

Rob Simmons teaches and publishes research on sports business topics, His current research is on pay and performance in various sports including European football, Major League Baseball, National Basketball Association and National Football League. Dr. Simmons received his Ph.D. in Economics from the University of Leeds. He is currently Professor of Organisational Economics at Lancaster University Management School. He has authored over fifty articles for peer-reviewed academic journals as well as book chapters and has given many presentations at professional and academic conferences. Dr. Simmons is currently Editor of International Journal of Sport Finance and Associate Editor of Journal of the Royal Statistical Society. He serves on the editorial board of the Journal of Sports Economics and is a past President of the North American Association of Sports Economists.

Elvira Torres Benito has specialised in Public International Law, Union Law and International Human Rights Law. She was called to the Bar of Madrid, and currently she works as a lawyer as well as academic researcher in a program called Cátedra JM Cervelló. She attended the program of the Institut René de Cassin, linked to the European Court of Human Rights. In addition, she participated actively as British representative at the European Moot Court, when her team from Queen Mary University of London arrived to the Regional Final, which was at University of Leiden.

She first came across EU and Public International Law through their dual degree in Law and Business Administration. Afterwards, she continued her international studies with LLM in EU Law at Universidad Autónoma de Madrid, and LLM in Public International Law at Queen Mary University of London.

Marc Veit is a partner at LALIVE (as of January 2014). He specializes in international arbitration and litigation. He has acted as counsel and arbitrator in more than 80 international arbitrations, both ad hoc (including UNCITRAL) and under institutional rules (ICC, Swiss rules, HKIAC, SIAC, SCC, IATA) involving the substantive and/or procedural laws of Switzerland, Germany, Austria, France, England, China, Turkey, Sweden, Singapore, Hong Kong, Georgia, Ukraine, Korea and Albania.

Marc Veit has extensive experience in complex international arbitration and litigation matters with particular emphasis on multi-jurisdictional disputes. His expertise spans across various industries including energy, construction, telecommunications, life sciences and biotechnology, banking, commodity trading, shipping, ship building and nutrition. Marc Veit also represents parties before the Swiss Federal Supreme Court in setting aside proceedings.

Before joining LALIVE, Marc Veit was a partner in the arbitration and litigation team of Walder Wyss in Zurich. He graduated from the University of St Gallen (lic iur 1997, Dr oec 1999) and was a visiting scholar in 1998 at UC Berkeley, USA. He has for many years, been a lecturer at the Universities of Fribourg and St. Gallen.