For Dior Sauvage, the first two of a four part series about “four men who have opted for authenticity”. Episode 1 features Australian surfer Harrison Roach. Episode 2 (below the jump) features Jakob Von Plessen of Argentina, who organizes horseback holidays in his native Argentina as well as safaris in Kenya.

Directed by Arthur de Kersauson and Clement Beauvais, voice overs by Johnny Depp.

The re-estabishment of these fragrant roots in Grasse by two behemoth brands at a time when a potent cocktail of geopolitical unrest, exchange-rate volatility and economic uncertainty have weighed on many parts of the luxury market is not surprising. Global sales of premium perfumes are expected to hit $29 billion this year, and are set to grow 3 to 4 percent annually through 2020, according to the research group Euromonitor International.