Overview

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Overview

WWE: THE DIGITAL ENTERTAINMENT LEADER

Brock Lesnar slams Dean Ambrose in front of a WWE-record crowd of more than 101,000 at WWE WrestleMania 32 at AT&T Stadium in Dallas, Texas. The April 2016 extravaganza was WWE's most-viewed, most-social event in company history.

In the world of WWE, the show doesn’t end once the final bell rings. The conflicts and controversies continue across WWE’s digital media platforms, which operate 24/7.

Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE’s flagship website and App, WWE’s hugely popular YouTube channel and 250-plus social media channels for WWE and its Superstars on a daily basis.

And when WWE’s shows end on cable, the entertainment continues on WWE Network, WWE’s over-the-top streaming video network with 1.5 million subscribers worldwide. Subscribers can access more than 6,000 hours of on-demand in-ring action, as well as cutting-edge original series and documentaries about WWE Hall of Famers and the company’s rich history.

With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our social producers have the rare ability to shoot a video at a WWE Live Event in London, send it back to Connecticut and post it to WWE’s multiple digital and social platforms in a matter of minutes to a majority of WWE's nearly 700 million combined social media followers.

It’s this seamless integration that has made our Social and Digital Teams the industry leader..

WWE ON YOUTUBE

WWE ON YOUTUBE

WWE ON YOUTUBE

With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite WWE Superstars.

The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium. This is in addition to the hours of WWE TV episode highlights added to the channel every month.

In addition to original series, WWE on YouTube presents monthly pay-per-view Kickoff shows, live and streaming free. These programs provide free in-ring action, exclusive interviews with WWE Superstars, as well as social interaction around the night's pay-per-view event.

This amazing curated collection of action, comedy, variety and sports-entertainment history has made WWE on YouTube one of the platform's most-subscribed-to, most-viewed sports, entertainment and variety channels, with more than 10 billion video views in the past 12 months alone.

WWE ON YOUTUBE PERFORMANCE

With more than 4.25 billion video views and more than 10.2 billion viewed minutes of video in 2015, WWE is the No. 1 Sports channel on YouTubeahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.

WWE on YouTube was awarded the YouTube Diamond Play Button award in 2016 for reaching the 10,000,000 subscriber mark.

In addition, WWE on YouTube has more than 12.3 million subscribers, which is more than MLB, NHL, ESPN, NASCAR, MLS and NBC Sports' YouTube channels COMBINED. YouTube honored WWE with its coveted Diamond Play button, as a channel with more than 10 million subscribers earlier this year.

In August 2015, WWE was the most-viewed YouTube channel, with more than 456 million views, topping previous top attractions Buzzfeed, Taylor Swift and The Ellen Show. (Sources: OpenSlate & TubeFilter). This was fueled by original content and highlights from WWE's summer extravaganza, SummerSlam. involving event host Jon Stewart, and star of "Arrow" Stephen Amell. (highlights below).

WWE was the 2nd most viewed YouTube channel in April 2016, with 599 million views, buoyed by our largest event of all-time, WWE WrestleMania 32, and has been consistently a Top 5 most-viewed channel every month for all of 2016.

Also, our video content is highly engaging, as our channel viewers left more than 3.3 million comments on our videos in 2015, with 31.8 million likes and 2 million shares of our videos during the year.

The Cenation leader has words with former "Daily Show" host Jon Stewart, who cost Cena the U.S. Championship at SummerSlam.

Series and Highlights

Series and Highlights

WWE ORIGINAL SERIES ON YOUTUBE

In addition to highlight videos from WWE's popular television series, WWE Monday Night Raw, WWE SmackDown Live and WWE NXT, our Superstars are featured in a variety of weekly series seen only on our YouTube channel.

WEEKLY SIT-DOWN INTERVIEW

CANVAS 2 CANVAS

Explore the unexpected as artist Rob Schamberger brings WWE Superstars to life from the WWE in-ring canvas to his art canvas.

WWE FURY

Pick any devastating maneuver in WWE history, and enjoy the rush as WWE.com gives you 30 seconds of high-impact action.

SPECIAL EVENT PLAYLISTS

WWE on YouTube curates special packages of videos around momentous events. Above, the playlist shown details the secret arrival and debut of new WWE Superstar AJ Styles at Royal Rumble, complete with confidential interview given before his debut in the 30-man Royal Rumble Match.

WWE BACKSTAGE FALLOUT

Right after the TV cameras on WWE NXT, Raw, SmackDown and pay-per-view events fade to black, the Backstage Fallout cameras fire up, with exclusive interviews with WWE Superstars about the night's action.

WWE TOP 10

WWE.com chooses the Top 10 of almost anything in WWE history, from the best matches, moments, and Superstars, narrowing down to the best of the best.

BEHIND THE THEME

See how WWE's award-winning composer Jim Johnston creates iconic WWE Superstar themes. In this very popular series, Johnston has revealed the inspiration behind themes for The Rock, Triple H, Undertaker, Randy Orton and D-Generation X.

FIVE THINGS YOU DIDN'T KNOW...

Every week, host Kyle Edwards digs deep into the WWE archives to find the "Five Things" you didn't know about your favorite Superstars and events.

WWE's MOST POPULAR VIDEOS FOR 2015

Here are WWE on YouTube's most-popular video clips and highlights for 2015.

What's going on between The Ravishing Russian and The Showoff?

(No. 1 video: 18.2 million views)

The Beast Incarnate sends an expensive message to Seth Rollins on WWE Raw.

(No. 3 video: 12.9 million views)

The Big Dog vies for the grandest prize in sports-entertainment against The Celtic Warrior in this high-stakes rematch.

(No. 5 video: 10.4 million views)

Nikki Bella is ready for some friendly competition with boyfriend John Cena on Total Divas.

(No. 7 video: 7.5 million views)

Even though he's been given the night off, The Beast Incarnate wants a piece of The Deadman.

(No. 2 Video: 14.9 million views)

The Vigilante Sting and The Viper repels an Authority attack on WWE Raw.

(No. 4 Video: 12.3 million views)

The Deadman and The Demon returns to interrupt their own eulogy and lay waste to Bray Wyatt and his cohorts.

(No. 6 video: 9.1 million views)

The Big Dog shows no fear as he stands in the ring with his WrestleMania opponent, WWE World Heavyweight Champion Brock Lesnar.

(No. 8 video: 7.2 million views)

WWE Network

WWE Network

WWE NETWORK

Once again, WWE has created a new way to engage fans with an extraordinary value proposition by strategically delivering WWE’s premium live content directly to fans in more than 180 countries with WWE Network, the first-ever 24/7 direct-to-consumer network delivered directly to fans through over-the-top digital distribution.

Featuring all WWE live pay-per-view events, WWE Network is the fastest growing digital subscription service that features groundbreaking original programming, reality shows, documentaries, classic matches and more than 6,000 hours of video on demand.

The U.S. version of WWE Network is available on a direct-to-consumer basis in over 180 countries and territories, including the UK, Ireland, Japan, Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, among others.

The popularity of WWE Network's content and affordable subscription model has paved the way to the network reaching a record of 1.52 million average paid subscribers over the second quarter 2016, which represented a 25% increase from the second quarter 2015.

The success of the WWE Network thus far illustrates the power of the WWE brand, showcases WWE’s potential to drive long-term growth and provide evidence that we are effectively executing our multi-platform content strategy.

NETWORK STRATEGY & EXECUTION

Get a behind-the-scenes look at how Vince McMahon brought Camp WWE's "Mr. McMahon" to life for WWE Network.

WWE Network’s content, including the company’s premier event, WrestleMania, in addition to other pay-per-views, original series and specials, have continued to drive viewer engagement.

WWE is adding more than 300 hours of original content to the network’s featured programming in 2016, and more than 1,500 hours of archival content, which resulted in an on-demand library of 6,000 hours, which is four times the amount of content hours (1,500) the network launched with in 2014.

Paige uses a shock collar to make Dolph Ziggler's blind date as uncomfortable as possible in this sneak peek from SWERVED, on WWE Network.

This year, WWE Network launched Camp WWE in May to rave reviews. From WWE and Seth Green’s Stoopid Buddy Stoodios, this adult animated series centered on WWE Superstars and Legends when they were kids at their favorite summer camp owned by Vince McMahon. The series pushed the boundaries and showed fans a side of WWE they have never seen before.

WWE’s original series, SWERVED Season 2, premiered all nine 30-minute episodes on-demand on WWE Network on June 6, immediately following Monday Night Raw. This was the first time WWE Network did a binge release for a show on-demand. These two programs rank among the network’s original series to-date.

SWERVED, directed by Jeff Tremaine (Jackass, Bad Grandpa), is a half-hour series that combines the worlds of comedy and sports entertainment as WWE Superstars play hilarious pranks on the WWE Universe.

WWE NETWORK RESULTS

WWE Network reached a record 1.82 million total subscribers following WrestleMania (April 4). WWE Network had 1.52 million average paid subscribers as of the end of the second quarter 2016, which represented a 25% increase from the second quarter 2015.

Network Videos

Network Videos

WWE NETWORK MULTIMEDIA

To see these programs in full, visit WWE Network using the demo login account listed below.

WWE SPECIAL EVENTS: All of WWE's pay-per-view events are included in WWE Network subscriptions, including our biggest events: WrestleMania, SummerSlam and Royal Rumble.

KICKOFF SHOWS: Before each WWE Network Special Event, a panel of WWE Legends and Hall of Famers preview the night's event. This Kickoff broadcast is often streamed on Facebook Live and YouTube as well.

EXCLUSIVE LIVE EVENTS: WWE Network brings exclusive coverage of special Live Events, including shows from NYC's Madison Square Garden and Tokyo, Japan.

RAW AND SMACKDOWN LIVE PRE-SHOW: WWE Raw and SmackDown Live get a 30-minute headstart Monday and Tuesday nights on WWE Network, as Scott Stanford leads our Pre-Show Panel, as the WWE Universe gets the first glimpse of the night's matches coming up LIVE on USA Network.

SWERVED: WWE Superstars show off their skills as pranksters and practical jokers at our many Live Events. with help from the producers of "Jackass."

LEGENDS WITH JBL: Host John Bradshaw Layfield speaks to WWE Legends and Hall of Famers in an intimate hour-long interview.

UNFILTERED WITH RENEE YOUNG: WWE commentator Renee Young sits down with the hottest actors and actresses in Hollywood, as well as WWE Superstars making waves in movies and TV.

THE WWE LIST: WWE Superstars count down their lists of the best and worst in WWE history, along with celebrities from comedy, TV and movies.

WWE NXT / NXT TAKEOVER: WWE's developmental brand's weekly show featuring the most exciting up-and-coming Superstars is exclusively on WWE Network, including four two-hour NXT TakeOver special events each year.

WWE CRUISERWEIGHT CLASSIC: The best wrestlers under 205 lbs. compete in a single-elimination, 10-week tournament to crown the best cruiserweight talent in the world.

CAMP WWE: From WWE and Seth Green’s Stoopid Buddy Stoodios, this adult animated series centered on WWE Superstars and Legends when they were kids at their favorite summer camp owned by Vince McMahon.

Network Demo

Network Demo

WWE NETWORK DEMO

For your consideration, WWE has included a WWE Network demonstration login and password with our digital entry for you to try out WWE Network on the WWE App or your XBOX, PlayStation, Apple TV or Roku, to sample WWE Network's video streaming capabilities and quality for yourself.

Facebook

Facebook

WWE ON FACEBOOK

With more than 32.8 million likes, WWE’s Facebook Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of more than 120 Facebook Pages, with a combined following of 439 million total combined likes -- up 20% year-over-year.

WWE's network of Facebook Pages offers breaking news, video highlights, insightful articles on favorite Superstars, polling, contests and much more -- making it a must-follow for any WWE fan.

STRATEGY AND EXECUTION

The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.

The New Day finds out who their WWE Raw opponent will be in this Facebook exclusive interview, seen first on the WWE Raw Facebook Page.

If our Facebook followers want the latest exclusive backstage photos and news from 15-time World Champion John Cena, they can follow Cena's Facebook page (http://fb.me/johncena -- the most-followed Facebook Page for any active American athlete) for the best candid shots from Cena's Instagram, plus photos and videos from his latest matches, and updates on his newest merchandise.

Want a preview of tonight's live WWE Monday Night Raw or SmackDown Live episode? Follow WWE Raw or SmackDown Live's Page on Facebook for the latest highlights, Facebook Live-streamed pre-show and main event happenings.

Want to talk to your favorite Superstar and ask them a question? Join an exclusive Facebook Live session on that Superstar's Facebook Page and get inside their mind as they travel the world to our 320 Live Events a year.

Want to become the next big WWE Superstar? Go to WWE's developmental program WWE NXT and WWE Performance Center Facebook Pages for details on how to make your dream come true.

In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates curated by the WWE Social Media team and the WWE Superstars themselves via Facebook Mentions.

Twitter

Twitter

WWE ON TWITTER

WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars -- some of the most-followed athletes in the world on social media.

Also, WWE on Twitter provides video highlights from our programming, plus insightful features on our Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any member of the WWE Universe worldwide.

WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 144 million combined Twitter followers -- up 29% year-over-year.

By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.

WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.

Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings. In addition to @WWE, we feature the voice of the WWE Universe during Raw and SmackDown Live on @WWEUniverse, which focuses on retweeting fans' best comments on the night's action, their fan meme creations and more.

All of this Twitter conversation is collected by the WWE Social Media Team for sentiment analysis on every segment of Raw and SmackDown Live, to provide information to our show writers on what storylines are resonating with our fans, and which ones are missing the mark.

RAW & SmackDown Live

RAW & SmackDown Live

WWE RAW & WWE SMACKDOWN LIVE

Over the past four years, no weekly sports or entertainment series on cable television has been able to match the social activity generated by WWE Monday Night Raw and WWE SmackDown Live, World Wrestling Entertainment's flagship programs, the two longest-running episodic prime-time series on television. (Raw with 1,212 episodes, SmackDown with 886 episodes).

Our two shows -- featuring our WWE Superstars competing in arenas all around the world -- are enjoyed in more than 160 countries and in 25 languages. They currently air live on Monday and Tuesday nights on USA Network in the United States, 52 weeks a year, with no re-runs.

Strategy

Strategy

OUR TV SERIES STRATEGY

WWE uses its massive social media footprint to help generate engagement with the dynamic storylines our Superstars are involved in on Raw and SmackDown Live. The shows' 1-2 minute video highlights from both inside and outside the ring are perfectly sized for today's social and mobile consumer.

With more than 680 million combined social media followers for our accounts on 14 social platforms, as well as our WWE Superstars' personally managed accounts and pages on Facebook, Twitter and Instagram, WWE can extend an on-air storyline off the TV screen to any social network-engaged mobile user any day of the week, keeping their interest piqued.

EXECUTION

On show nights, our Social Media Team sends a two-man team to the site of WWE Monday Night Raw or SmackDown Live, and utilizes a 4-to-6 man team in our social command at WWE headquarters in Stamford, Conn.

Encourage pre-show engagement with the Superstars' followers on Facebook, Instagram and Twitter by posting candid and storyline-related content on their personal channels.

Hold Facebook Live video sessions on Superstars' Facebook Pages that advance storyline concepts for the evening's show, or provide a one-on-one Q&A session for our WWE Universe to chat.

Plan out continuing content between Superstars for the remainder of the week. This may involve pre-taping video interviews and promos, or scheduling tweets with rival Superstars who can't wait to jaw at each other before next week's rematch. Producers will stay in touch with the Superstars at the weekend's Live Events around the country, to encourage the continuation of their on-air storyline.

The "home team" works at headquarters, handling the following:

Heading up all “live tweeting” of the night’s events on WWE brand Twitter channels, as well as retweeting the best fan tweets and memes about the episode.

Moderating #RAW and #SDLive tweets to populate the on-screen social media ticker that appears during the show.

Creating instant highlights from the night’s broadcast using SnappyTV, for immediate distribution on Facebook and Twitter channels.

Monitoring social sentiment about the night's events, and creating a sentiment report within hours of the conclusion of the episode to inform the show's writers of what storylines resonated with the WWE Universe, and which missed their mark.

Results

Results

SOCIAL MEDIA RESULTS

From Sept. 1, 2015 to May 29, 2016, only the limited-run series Game of Thrones (HBO) and The Walking Dead (AMC) generated more average tweets per episode than WWE Monday Night Raw (169,000 tweets per episode).

WWE and its Superstars have averaged more than 96 million social engagements per month in 2016, with most of the content centered around action from Raw and SmackDown Live.

WWE on YouTube, featuring Raw and SmackDown highlights after every show, has been a Top 5 most-viewed channel every month in 2016. In April 2016, WWE on YouTube had more than 599 million views.

John Cena has the largest Superstar followership of all WWE accounts on Facebook, at 42.2M followers. He is the most-followed American athlete on Facebook.

Of the Top 100 most-followed athletes on Facebook, 25 are WWE Superstars. On Twitter, 14 of the Top 100 most-followed athletes are with WWE. (Source: FanPageList.com)

Followers of WWE across all of social media have totaled more than 686 million, with year-over-year growth of 30.7%.

Our combined Facebook like count has surpassed 439 million and Twitter has surpassed 144 million. Of special note is WWE's 82 million followers on Instagram, with annual growth of 135%.

WWE and its Superstars' social media accounts had more than 790 MILLION engagements in 2015 -- an increase of more than 50% annually.

WWE Monday Night Raw is one of the top five most frequently mentioned TV shows on Facebook alongside Game of Thrones, The Walking Dead, The Daily Show and Saturday Night Live.

Awards & Honors

Awards & Honors

Former WWE World Heavyweight Champion Seth Rollins accepts the 2015 WWE Slammy Award for Superstar of the Year, as voted on by the WWE Universe during WWE Monday Night Raw on Dec. 21, 2015.

2015 WWE DIGITAL & SOCIAL TEAMAWARDS & HONORS

2015 Cynopsis Sports Leaderboard HonoreeCynopsis Media, December 2015WWE's reality series "WWE Tough Enough" was honored as one of the topSports Social Media Campaigns of 2015, along with top brands such asBuffalo Wild Wings, ESPN, FedEx, NBA, NHL, PGA Tour, Showtime, Turner Sports and US Soccer.

2015 Cynopsis Digital Hall of Distinction InducteeCynopsis Media, November 2015WWE joined A&E Networks and Cartoon Network in the 2015 Inaugural Class of theCynopsis Hall of Distinction, honoring continued digital and social media excellence.

About WWE

About WWE

ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 180 countries in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all of WWE's live pay-per-view events, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.