Social Media Interview with Briana from Pink Cow Promotions

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Happy March! Spring is almost here. The first quarter of the year is ending soon. How has 2018 started for you? Which social media networks are you focusing on for 2018? In this edition of the Talk Thursday interview series, boutique marketing and event company owner Briana Graydon shares her knowledge and advice for success online. Be sure to check out her book recommendations at the bottom of the post. Now, let’s get on with this week’s social media interview…

This week, Briana shares details on how she uses social media. I met Briana through a Facebook Group that we both belong to. I love her company name, Pink Cow Promotions, and found great information on her site. I’m excited to have her as part of the social media interview series. You’re sure to find nuggets of interest in what she shares.

Let’s meet Briana! She’s in Australia, y’all.

Social Media Interview

A2F: How has social media impacted your life – personally and professionally?Briana: Social Media has impacted my life personally and professionally very differently. From a personal life perspective, I’ve seen friends and, at times, myself be completely overwhelmed by the powers of Instagram / Facebook which has taken me away from life’s precious memories. From a professional perspective, social media has given me a more affordable and, at times, more effective way to promote my business. I have been able to connect with amazing people like yourself [Ramona] to showcase my business, build rapport with people not in Australia and learn in a cost effective and convenient way.

A2F: What is your favorite social media network, and why?Briana: This is a tricky one – I love various networks for varying reasons but overall I’d have to say Instagram. This is the platform I use the most personally and professionally. I feel that people are moving away from Facebook because too many people are putting too many irrelevant things on it, whereas Instagram seems to be more uplifting.

Briana Graydon

Briana runs Pink Cow Promotions and executes a variety of event for corporate and small businesses.

A2F: Social media is a common platform to market businesses and services, what other ways are you using social media for your business, site or blog?Briana: I use social media to share my blog posts, ask questions, encourage comment and engage with my followers. There is no point talking at people, it’s about talking with and engaging. Often, on a variety of social media platforms I manage, I try and post a question on occasions to show that this platform for my company [and others] is about communication and building rapport with our followers. I also use social media to expand my network like this blog and build rapport with people who I wouldn’t get to speak to otherwise.

A2F: Which social network have you been slow to adopt or use? Why have you been hesitant?Briana:I don’t personally use snapchat for my business. I find that people use it more on a personal basis, and don’t feel for my business it would be a suitable fit.

A2F: Thinking about blogging and/or social media, share one of your highlights or accomplishments? What made it special?Briana: One of my biggest accomplishments on social media was being able to announce that I had raised a significant amount of money for the ‘Girls Night In’ which in Australia is a charity raising funds for cancer. I have loved blogging about wedding guides, and travel tips.

A2F: For those in blogging and business, what business or marketing major advice would you share with the Addicted to Fries readers?Briana: With blogging, the important thing to remember is that people need to read something that is going to make a difference in their lives. People are so time poor these days, so making things short and sharp saves people time whilst giving them the information they need.

…people need to read something that is going to make a difference in their lives.

A2F: Which 3 books would you recommend for online business owners, marketing professionals or entrepreneurs, and why?Briana: Richard Branson books have some great messages in them, Customer Service Zoo, Social Media for Business.

More about Briana

Briana is owner of Pink Cow Promotions, an Australian multipurpose boutique marketing and events company. They complete a variety of events and marketing campaigns for corporate and small businesses.

There you have it. That’s all for this edition of the social media interview series. Thanks, Briana. I enjoyed having you as a part of the series. I’m sure the readers will find useful advice. You are exactly correct, people are need to read something that is going to make a difference in their life. Creating content they need and want is a major gem ?.

What do you think of this social media interview? Do you agree with Briana’s advice? Share your thoughts in the comment section below.

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I'm a female who enjoys french fries and everything associated with them. I am a foodie, a carb lover and someone on a mission to lose the extra pounds. At the core of things, I am a storyteller. Professionally, I’m a marketer. I write about food, exercise, traveling and events. I am a daughter, sister, aunt and friend. Welcome to my life…one post at a time.

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Comments 7

People are “time poor”! Very interesting phrase! Social media is very tricky and I do agree that you must share information that is beneficial to your audience. It’s something I still haven’t mastered.

I love hearing about business owners who use their influence to give back to others. The Pink Cow site is beautiful. Hopefully, I won’t be having second wedding (knock on wood) but I will refer my friends.