Wegmans Introduces Private-Label Dressings

Wegmans has unveiled 20 new store-brand dressings, including eight yogurt-based refrigerated varieties in produce, five vinaigrettes merchandised in Center Store and seven dressings that are used with its pre-packaged salads.

Jun 02, 2009

ROCHESTER, N.Y. — Wegmans here has unveiled 20 new store-brand dressings, including eight yogurt-based refrigerated varieties in produce, five vinaigrettes merchandised in Center Store and seven dressings that are used with its pre-packaged salads.

The dressings were created after product developer Chris Coffey attempted to meet customer needs that weren’t already being fulfilled.

“With about 345 different national and Wegmans brand [dressings] on the shelves, it was a