Exclusive insights on core analytics issues:

Extract business value from analytics: Hear real world case studies on how to ensure a strong ROI from your analytics initiatives

Understand when you need real-time data and how to get it: See what is happening with your customers in real time so you can respond before your competitors do

Get a 360° view of your customers: Integrate different types of data from multiple data sources for deeper insights and personalized marketing campaigns

Drive faster, more accurate decision making: Use dashboards and visualization tools to ensure analytics findings are communicated effectively for the fastest data-driven business decisions

Use meaningful data in an actionable way: Don’t drown in your data - learn when you need Big Data and when small data will do

The Useful Business Analytics Summit is a platform for corporate peers to meet and determine how analytics can improve business decision making. The focus will be on how to identify and analyze useful data, to get useful insights which can drive useful business decisions.

"There is a huge need for simplification and consolidation of analytics into a single platform/database, creating a single source for our analytics"

Make Better, Smarter, Data-Driven Decisions

Most business decisions are driven by past experiences, emotions and intuition. But what if the analytics say something completely different? How do you strike the correct balance between data-driven insights and gut feeling to arrive at the right decision more often?

Presenters at the Useful Business Analtyics Summit will be exclusively corporate practitioners – professionals who are dedicating their careers to promoting and facilitating data driven decisions in their organizations.

A company can have all the fancy analytics tools in the world, but it’s the extent to which decision makers have access to the right data, at the right time, and are able to use it in the right way to ensure opportunities are realized and mistakes avoided.

"At its core, analytics is about how organizations make decisions, in terms of planning out decision points, as well as the processes, systems, methodologies, collaboration, and governance that drive decision making in their organizations."

Testimonials

THE ATTENDEES AND PRESENTERS PROVIDED A HIGH LEVEL OF CONCENTRATION AND FOCUS ON THE SUBJECT MATTER.

Craig MansfieldSr. Manager, CRM Analytics at Apple

THE QUALITY OF THE SPEAKERS AT THIS EVENT WAS EXCEPTIONAL. THE VARIETY OF COMPANIES REPRESENTED THE GLOBAL REPRESENTATION OF SPEAKERS AND THE MYRIAD OF REAL-WORLD EXAMPLES KEPT MY ATTENTION THE ENTIRE TWO DAYS!

Russell Rappel SchmidData Analytics Specialist at USPS OIG

THE STAFF WAS INCREDIBLE HELPFUL THROUGHOUT THE CONFERENCE AND MANAGED THE DETAILS BEAUTIFULLY