Finally, audiences are demonstrating short attention span. Real-time, social content is proven to get more engagement and interaction within owned and paid media (aforementioned “surfaces”). Why? Social conversations aren’t viewed as advertising or broadcasting. They represent authentic voices. Someone “like me”.

Our mission is to serve our clients in the middle of these dynamic movements to find relevance from a mass of content, and bring it out to your mass audience in relevant ways.

We believe the convergence of these and other foundational shifts represent the next stage in the evolution of digital and social media. While there are still great opportunities inside social networking sites (the “feed” or “tab”), we are helping marketing and media companies capitalize on the new wave of opportunities outside of them.

For brands, retailers, and agencies, you can now have at-hand virtually any brand- or topic relevant conversation across social media and integrate it safely and seamlessly into your brand and marketing experiences – be that online, mobile device, or on-premise.

We want to reduce the barriers to fully tap into the brand engagement power of social content. We look forward to continuing to push the limit of social curation and integration.