Monthly Archive: October 2015

In last week’s post we looked at people’s perceptions of promotional products and how they can influence purchase decisions. The BPMA research we referred to found that the best branded free gift is ‘a useful novelty item that is relevant… READ MORE

In 2013 the BPMA carried out a survey into people’s attitudes and perceptions of promotional products. The results show very clearly that free branded gifts can persuade us to change what we buy. 1,000 people were surveyed, 579 men and… READ MORE

Custom car air fresheners have always been one of our staple products. They are popular throughout the year and particularly in the winter months, due to increased car breakdown services and car repairs. In some respects car air fresheners are… READ MORE

The BPMA recently carried out research where promotional products were compared to print, web, direct mail and TV. Research results showed that promotional products motivate twice as many people to take action, they invoke loyalty in three times as many… READ MORE