Archive

Email is acting as the instigator for more and more relationships these days. Partnerships are formed, employees are hired, deals are finalized, etc, all through email. Heck, even relationships these days start with email. Whether you’re promoting a book, blog post, new product, looking for funding, or asking for an interview, how you craft your email matters.

Today, we want to look at a common myth surrounding email marketing. Like our examples above, a conservative dose of effective email marketing can be a great thing. Too many emails, on the other hand, will give your list a severe headache.

If you want to attract a ton of organic website traffic, then you need an amazing blog! It pays to spend your time and money on building a great blog to attract website traffic. But before you throw away your bad blogs, take a look at these 7 ways to turn your broken blogs into increased website traffic.

When it comes to marketing, measuring the return of the investment of our time and money is best practice #1. Chances are you might have thought (or know someone who is a firm believer) that when it comes to social media marketing, is no real ROI. Here’s why that line of thinking is wrong.

Of course, creating your own video content, or sourcing an affordable video content production firm you’re happy with, takes time and effort. But, with so many potential clients increasingly engaging with video, it’s the perfect way to reinforce a brand message or to accompany a new launch.

Being honest, engaging with your customers, and providing great service are the right things to do as business owner. These principles are also at the foundation of companies who have created deep customer loyalty and benefited from their ‘super users.’ This is the type of customer loyalty will help you grow your business, as they help you sell your products and provide a consistent source of motivated leads. Here’s seven new and powerful tactics you can start using now to turn your loyal customers into ‘Super Users’!

Standard operating procedures are the secret weapon for running your business smoother, increasing brand consistency, and ensuring you never lose organizational knowledge. If you’re going to train someone, hire a contractor, or work with a third party you’re going to love having these documents.

When is the best time to send email? The short answer to that question is easy: when your audience wants them. But what’s more important is, when are they most likely to open your email and take action? So we’re taking another look at all the commonly held best practices for sending emails.

Here are nine interesting tips and techniques that will immediately improve your content strategy. These actionable content marketing tips are ones you can implement right away, bringing in more visitors and more money for your business. You might already be familiar with a few of them, but regardless, all of them will help you improve your content marketing.

What do we have to look forward to in 2018? Well, we asked hundreds of influencers, entrepreneurs, and marketers what they were looking forward to and their marketing expectations for the new year. From videos to segmenting to AI to being more human – the future is looking bright and it’s time to pull out our shades.