Ortiz, McCutchen to highlight effort with MTV

Summary of 2 articles · Updated Nov 11, 2013

When MTV heard Ortiz described as the musical director of the Red Sox clubhouse, it was sold, said Stephen Friedman, MTV president. As if being the World Series MVP wasn't enough, Boston Red Sox slugger David Ortiz is becoming a producer of his own MTV sh… (more)ow. "As sports and pop culture increasingly collide, we're thrilled to partner with MLB to cover baseball through a uniquely MTV lens," said MTV president Stephen Friedman. MTV had expressed interest in Ortiz after seeing a fan cave feature depicting him walking through enemy territory in New York asking Yankees fans for a hug, said Tim Brosnan, MLB executive vice president for business. The shows led by Ortiz and McCutchen are scheduled to debut next April and will be shot at the MLB Fan Cave at Fourth Street and Broadway, spotlighting stars' personalities and passions through a series of player interviews and features, in addition to celebrity appearances. "The MLB Fan Cave has been an enormous success in showcasing the personalities of our star players to young fans and intersecting baseball with pop culture," said MLB executive vice president of business Tim Brosnan.

Papi, Cutch to produce weekly series on MTV

David Ortiz and Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2, part of a broader multi-year, cross-platform programming partnership announced on Monday by Major League Baseball and MTV.