WIMCA is the foremost thought leadership platform for insights and contemporary trends in engaging female consumers and at the same time recognizing outstanding women and corporate organization for their contributions to the growth of their various industries and the country at large. This year’s event with the theme, “Women in Marketing Communications: The Press for Progress” promises to be the biggest gathering of female professionals in the field of Marketing and communications industry.

Industry analyst reveals that only 4 out of the top 20 Association of Advertising Agencies of Nigeria (AAAN) member agencies have women at the helm while the ten major Media Independent agencies, on the other hand, do not have any woman at the helm. Other sub-sectors of the industry cutting across both agency and clients' side have very few women at the helm.

In line with the realities, the organisers of the conference and awards disclosed that WIMCA is designed to identify the current trends in marketing communications while addressing the career challenges of female marketing executives.

According to the Convener of the Conference / Awards, Joshua Ajayi, Publisher of Brand Communicator, “the objective of the event is to celebrate women of outstanding achievements in the marketing and communications industry while creating a platform for networking among them.

“It will also provide a mentorship platform for young and prospective professionals and to ignite the potential in women towards attaining enviable heights in marketing and management. As well as inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses.”

The organisers disclosed that many important dignitaries are billed to attend the August event as special guests of honours.

Recall, WIMCA was first hosted in 2014, the maiden edition was tagged "Inspiring Change in Marketing: Taking The Centre Stage." The event featured about 500 participants from the marketing communication industry and higher institutions of learning. It was held July 31st, 2014 at Shell Nigeria hall, Muson Centre in Lagos.

WIMCA is a free to attend event, however, registration is required online at http://wimca.ng/