The likes of Rihanna, Beyoncé andAdeleall feature on the scale, with Superdrug defending the item by saying they want to break down "barriers" to people weighing themselves.

In a statement to Digital Spy, they said: "We've been listening to your comments and feedback throughout the day and are committed to helping people get healthier, and supporting those who want to lose, maintain or put on weight in a healthy and responsible way

"We created a prototype set of celebrity scales to move the conversation away from weight being perceived as a number, and we want to recognise that everyone is different.

"However, we've listened carefully to all our customers' comments and can assure them that the prototype celebrity scales will not be trialled in our stores."