Heat and Dust and High-Tech Hopes;
IBaya Brings Customer Service to India

IBaya.com is introducing the concepts of courtesy and humility to
retailing in India.

By

Chen May Yee Staff Reporter of The Wall Street Journal

Updated Nov. 27, 2000 12:01 a.m. ET

BOMBAY -- In a country where attention to service often comes last, shopping portal iBaya.com (www.ibaya.com ) is trying to put the customer first. If only it had more of them.

No credit card? IBaya will take cash on delivery. No Internet access? IBaya has salespeople who knock on the doors of corporate customers. It delivers for free, and most radically for an Indian retailer, iBaya offers a 30-day money-back guarantee, no questions...