It went on to say: “The decision to test a broader subscription model represents a shift in our thinking. ... It is increasingly clear that readers are more willing than we once thought to pay for content they value and enjoy. With more than 300 media companies now charging for online content in the U.S., the notion of paying to read expensive-to-produce journalism is no longer that exotic for sophisticated consumers.”

Politico already offers paid content through its Politico Pro Offering. But if there turns out to be an opportunity to sell content to the general readership, it looks likely they will take it.