The kerfluffle dates back to September, when Jay-Z referenced Hammer’s well-known financial history on Kanye West’s “So Appalled”: “Hammer went broke, so you know I’m more focused/I lost 30 mil’, so I spent another 30/’Cause unlike Hammer, 30 million can’t hurt me.” Hammer retaliated by talking tough on Twitter about Jay-Z’s alleged deal with the devil, a masterful use of the “random non sequitur” rhetorical tactic.

Now Hammer is continuing to push this nonsensical theory with a little tune called “Better Run Run.” It’s a terrible song, but the video is actually pretty hilarious – though it should be noted that we are definitely laughing at, not with, Hammer and his hurt feelings.

Check out the clip after the jump. Skip the first snoozy minute and a half to get to the part where a Yankee-cap-wearing guy who looks sorta vaguely like Jay-Z (not really) is pursued through the woods by another dude in a budget-store demon costume. Later, “Jay-Z” and Beelzebub hang in a recording studio. Oooooh, scary!

Is MC Hammer – excuse me, “King Hammer,” as he now laughably refers to himself – serious with this trash? Watch for yourself and decide.