The Look Of London

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Subtitled An illustrated guide to the city’s most influential fashion spots 1950-2000, this map celebrates the independent shops and businesses where global fashions have taken root. From modest Holts in Camden Town to psychedelic Hung On You in Chelsea there are more than 100 entries, spread across time and geography. The foreword is by Sir Paul Smith, whose own first shop in Floral Street features.

The map is a collaboration with pop culture commentator Paul Gorman, author of The Look: Adventures In Pop & Rock Fashion, as well as The Story Of The Face and books on designer Barney Bubbles and retail pioneer Tommy Roberts.

Herb Lester Associates

About us

Herb Lester’s unique guides steer visitors towards the unusual, the underrated, the hip, the historic. Whether you’re in search of London’s saucy past or the best beer in Brooklyn, please allow Herb to to lead you astray.