Tata Nano: Should You Buy One?

Tata Motors are known for the manufacture and sale of the world’s cheapest in India, the Tata Nano. It was publicized in the car market with a price tag of INR 100000 (US $1500) that received a lot of hype from the media. The car made a debut in the Indian market with a price tag higher that touted, but still managed to be the lowest priced 4-wheeler vehicle for passengers. Although, being cheap, the Nano is priced much higher as compared to a motorcycle, which is quite popular among Indians as a transport mode.

The Development of Nano

The development of the cheapest car, Nano, began in 2005, after the launch of the low cost Ace Truck by Tata Motors. This project was started with an aim to appeal various Indians, who preferred motorcycle over a car. To reduce the price of this car, the manufacturing company dispensed all the features that were considered non essential, reduced the use of steel and relied on the Indian labor, which was ready to work at low cost, significantly reducing the overall cost.