Archive for June 2016

Mindlessly scrolling through your Facebook or Instagram feeds typically serves as something to fill the time when you’re waiting for an oil change, sitting at a red light, standing in line at a coffee shop, or strategically avoiding eye contact with a passer-by. What do you see as you scroll?

It’s a fairly common scenario: A business owner searches for their own company on Google just to see what comes up, only to be met with disappointing results. Perhaps they’re nowhere to be found on the first page of the search results, or maybe there are only a couple of auto-generated listings that contain their…

You’ve invested a lot of time into your display ad campaigns, but how much time and money have you spent refreshing your ad copy? With ever-evolving technology, online advertising is aggressively growing, yet consumers are oftentimes overwhelmed by the abundance and repetition of the ads they see. And when the same old ad runs too…

Search engine optimization (SEO) can be a tough nut to crack sometimes, and with all of the different ranking factors that are at play at any given time, it can be difficult to determine whether or not your SEO is even working. While the art and science of assessing SEO impact is still far from…

Marketing is in Max Kanet’s blood, and his passion for getting results for clients has taken him on a career journey that’s honed his skills for market research, analytics, and strategy. Read on to see where it all began, and how he’s bringing his wealth of knowledge and experience to 2060 Digital.

Seasonality is one of the biggest factors impacting the world of digital marketing on a regular basis. For example, florists typically expect a boost in traffic around Valentine’s Day and Mother’s Day. Retailers of prom attire are well aware that March is the month where search engine traffic for prom dresses tends to peak. And…

For most businesses today, having a presence on Facebook is a no-brainer. And while setting up a Facebook page is a good first step toward gaining exposure for your business, your reach will be very limited without the help of paid advertising via Facebook Ads.

One of the most common questions we’re asked is “When’s the best time to send emails to my database?” And most times, the answer is not as straightforward as you’d like. Truth be told, there’s no “one size fits all” send time that guarantees a home run in terms of open rates or engagement. So…

One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…