Would it surprise you to learn that 84% of attendees come to events for networking? Why? Because even the smallest meeting is the best place to find new leads, clients and prospects. Yet, the thought of approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news. This blog...

It’s a fact: Your trade show cannot live without sponsors. They provide the additional revenue (or in-kind contributions) your show needs to remain competitive and stay in the black. However, sometimes sponsorship offerings are out-of-date, too expensive or of little to no interest to the companies you’re pitching. Below is a list of proven ways...

Nine Killer Tips to Note With thousands of trade shows taking place every year, exhibitors like you have a plethora of opportunities to show off your products and services to a new lot of prospects. And while time in front of thousands of attendees may sound really attractive, there are certain things you need to...

You’ve got a fantastic product or service, and you’re heading to a trade show to tell the world about it. How can you make sure attendees will listen? Or, even more importantly, engage with you after the show is over? Trade show success requires efforts well beyond an if-you-build-it-they-will-come approach. There is an art to...

“Success is not a result of spontaneous combustion, you must set yourself on fire.” – Reggie Leach. This week, Kevin Shanley discusses ways to turn your trade show participation into a triumphant success while maximizing lead generation on and off the floor. _________________________________________________________________________________ Generating customer leads is the lifeline to growth for any company. While...