Tips & Tricks for Building Your Experimentation Program

About Alex Birkett:

Alex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. When he's not optimizing websites, he enjoys cold IPAs, brisket tacos, and karaoke jammin'. Follow Alex on Twitter here.

One of the most common and mundane questions people ask about conversion optimization is “what should I test?” Usually, this is the wrong question to begin with. Good experimentation tends to be hypothesis-driven, led by quality research and a solid reason for experimentation. Starting off with the “what should I test” question tends to lead […]

If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put […]

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.