Sometimes we do something outside of our focus. Just to help out someone or to stretch our minds a bit more. Example: recently we were asked by ADCN to develop their new Award, called the Lamp. A prestigious award in the world of Dutch Advertising, Design and Creativity.

The new Lamp should also reflect the dawn of a new era -ADCN celebrates its 50th anniversary this year- for the organization and sector as a whole. Time was very limited. Together with great partners we did it. Result: an Award which marks the quality and endeavours of each future winner. Yet another design classic with impact realized by New Design Associates.

LINJA -a new international shoe brand- assigned New Design Associates the challenge to design both an innovative shoe as well as a matching business- and distribution strategy. New Design Associates then merged the distant worlds of orthopedic shoemakers, Italian shoe craftsmen and Dutch designers. Supported by a co-creation group of women. The result: a stylish high heel pump -handmade in Italy- which wears comfortably thanks to the invisible innovation. Including an innovative business model that connects online purchasing with offline experience in cooperation with selected high-end partner stores. The LINJA mission: to become the 'little black dress' in the shoe collection of every woman. Worldwide. New Design Associates is proud to be a strategic LINJA partner. Check out LINJA shoes.

New Design Associates co-founder Seroj de Graaf talks in an interview in the Dutch Audi magazine about his passions, the plans of New Design Associates and of course about his flagship-design, the Amsterdam Canal Cufflinks. The cufflinks are on a quest to conquer the world. And, that is just the beginning, according to Seroj. Sorry, in Dutch only.