An even more cursory amount of Googling, which was little more than the sleep-deprived mouse clicks of an impatient communications director, couldn’t turn up much about Purple Moon Press either. So, who really knows?

The holiday itself is listed on several holiday websites, so it must exist!

But it’s the Wild West as far as holidays go: the possibilities for how to celebrate are endless.

At the very least, it seems like a goood excuse for reader’s award sites like IndieBrag to send out e-newsletters highlighting some of their more popular indie mystery series.