As you all know Adobe’s PDF is one of the most popular ways to distribute printed information electronically. But until now, there hasn’t been an easy way for a business to earn money from the content it publishes in PDF form.

The recently announced Ads for Adobe PDF powered by Yahoo service lets you add pay-per-click (PPC) advertisements to your PDFs at the touch of a button. You earn money when readers click on an ad. You may not make big bucks using this beta service, but it costs nothing for you to sign up and try it out.

Right now this program is for US citizen and advertise is targeted for US base User only.

US based publisher sign up for PDF advertising program. Also read content guideline before signing up. After you sign up and submit your PDF for processing, the service places up to five ads supplied by Yahoo on a panel to the right of your document; the ads do not obscure the document’s content in any way.

The service might be particularly valuable for a publisher that creates a significant quantity of PDF content such as articles, newsletters, and how-to guides. You can distribute PDFs either by posting them on a Web site or by e-mailing them.

The service is very easy to use.Logged in to my account, clicked the Register PDF button, and uploaded a PDF from your PC.

At first, the file status was set to Pending, indicating that the service was processing my PDF. But within a couple of minutes file status change to Registered, and shortly thereafter you received an e-mail with the PDF modified to accept ads.

The service decides on the number of ads to display based on the level of advertiser demand for placement in the PDF’s content. In the PDFs I tested, the service placed four or five text advertisements. Initially, none of the ads were particularly relevant to the PDFs’ contents: The PDFs discussed business software, yet all displayed the same ad for natural cosmetics. Within an hour or so, however, the ads changed and became more relevant to software.

Each PDF file is registered to display ads from the service for 180 days, after which the publisher may re-register the file (the service notifies you via e-mail when a PDF’s registration is about to expire). You may cancel a file’s registration at any time, thereby terminating the ad displays.

The advertising service has a few limitations. A PDF file must be no larger than 5MB. Files may not include sensitive content such as references to drugs, war, or adult material.

Could Google be ignoring links with keywords? I think it could be. It’s certainly a way for it to get out a monster it (and other search engines) have created.

A while back there was keyword bombing where people teamed up and used inappropriate anchor texts on links to popular websites for a bit of fun. Google acted against these links individually. But if they realise there is abuse of the system, why not ban it all together?

It’s been heavily reported that Google has attempted to drop the page rank of sites selling links. For example, those using PayPerPost and similar systems. In some cases it’s just being listed in the system has been enough to get sites dropped by a page rank. But being listed is outside of the site owner’s control – and this goes against the grains for Google’s own rules. So I’m not convinced about these reports.

Looking at blogs that are being paid to post to – don’t most of these make heavy use of important keywords in links? After all, if you are paying for links you want the best!

What makes me think Google is ignoring links with keyword phrases? Well looking at a couple of my own web sites an existing one dropped page rank in the October update. Studying which pages have the best page ranks, it’s those in which the links pointing to the page don’t use keyword phrases. These aren’t keywords used for the sake of it – they were chosen because they reflect the subjectc of the pages.

Another site – new and ranked for the first time has every page linked from the home page has a PR1. Except 1 page. Again, the description of this page uses keywords unintentionally (creating this site I tried to steer away from this).

It is known that many directory sites have suffered a drop in page rank – supposedly those selling one way links. One way links are known to improve page rank and Google could have stopped this industry by reducing the page rank of the directory sites abusing their page rank. Including keywords in the anchor text was another way of optimising pages / sites and is often used in directories.

So why should Google not be able to work out that stuffing anchor texts full of keywords is (a) typical of directories / link exchanges and (b) a sign of cheating? Reduce the power of links using keyword phrases for anchor texts and drop the page rank of sites that do that a lot and you penalise the directories from 2 sides at once.

You also penalise innocent sites. Those that maybe are legitimately using these keyword phrases – possibly accidentally.

Maybe the percentage of such links should be taken into account. Maybe one day it will. But if you are link building to improve your page rank, don’t put all of your eggs in one basket. Have at least some of the links using your site name or description – not just your favourite keywords.

Keith runs several successful internet marketing sites. You can contact him through www.janric.co.uk or catch up with latest musings on his blog.

All time search engine optimizers are finding way to gain link in various way. SEO people haven’t leaved any site or online media to get back links. Just think how nice the social networking media and there we also start marketing. It’s like door to door marketing in real word. If you are SEO and reading this post don’t you think we are sometime spoiling the information abused the social media & networking sites and breaking rules of content copying.

Since long SEO people are thinking what’s the future of this search engine marketing? As SEO if you see online world as a sea of websites and information. In one seconds hundreds of website are updated or added. If one information reveal in online world, thousands of imitate information start flowing in next minutes.

Content duplication is biggest problem. One sentence can be rewritten 10 differently but what about after that. We are getting millions of result on that. So duplication is the problem which we can’t solve in some extent.

If one new website launch it needs to compete with millions of website for different keywords. The competition is with service or product provider website, Blog post, articles, bookmarks and more. And off course some pages give same detail and some are meaning less.

Thanks to Google sandbox or Semantic Indexing (I am not sure with the difference with them or they are same). The WebPages which has less importance according to algorithm is send to Sand Box. The benefits of this effect to SEO people are:

The competition is decreased

Website owner will come to decrease sand box effect on their WebPages. (If they aware of this.)

Why I used this? Google have been noticed that some minds are working behind website to increase page rank, traffic and rank position in Google search. SEO are people who used Google rules to increase this all things without breaking rules. Google always want to give more relevant, authentic and best result to user. But due to SEO one can get irrelevant result. In short SEO is trying to fool Google Search Engine Algorithm. In short we threaten the Google algorithm. Google closed way to get first and we find too many ways. 😉

(This is the way I am thinking – its basis on my personal thinking only)

My first independently done SEO website is ippe.com. I just want to share my work experience with this website so anyone can learn something from it. SEO can be learning by sharing and reading other experience.

It’s getting on first page of Google for too many keywords. See everyone will ask me that that keywords are not have lots of query in keyword research.

First at all the site is on industrial equipment. They have no content on sub pages. The web application they used for that base has no permission to put different Meta tags to sub pages.

I see its Google analytics people used random industrial equipment words to find product. As SEO we should know which people are going to use our website. People who work in industry have less knowledge of IT.The whole list is too random.

I started promotion of website by directory submission. Before that I planned out which keywords need to target. And before that I read about Google LSI, so I think it’s really helpful for me. I take a big risk in directory submission and try to use Google LSI.

Now I will tell you what I did in promotion. Total directory submission is 700 and some other promotion which one can do in a day.

And want to know what the result is? I am getting more than 450 clicks per day.

I had stopped promotion since a week because I don’t have RSS, Sitemap, Robots.txt and articles. Don’t know how I am going to manage it. Just trying to create 3- way linking.

Now the other drawback of website, on home page they have two advertise. And the visitor of website is not able to find things easily on that website. They click advertises and leave that website. Hope that they will solve that problem.

Excel Sheet of Ranking Report. For more than 10 words its on first page of Google. The number is showing position not page no. within 10 means its on first page. The ranking can be change when you check it live. Time is shown when I take this report.