New Research Shows the Evolution of B2B Content Marketing | CustomerThink

David Dodd at CustomerThink reported "Last week, the Content Marketing Institute and MarketingProfs published the first report relating to their latest annual content marketing survey. B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions."

Dodd adds "The following table shows some of the major findings from the latest survey and the comparable findings from the 2017 edition of the survey."