Lonna Henrichs is the director of licensing and branding at Nebraska and has served as a full-time member of the Nebraska Athletic Marketing Department since March of 2012. She is responsible for planning, managing, protecting and promoting the use of the University’s names, logos, designs, trademarks, identifying materials and the overall brand of the University of Nebraska-Lincoln. Henrichs also coordinates all game-day marketing efforts for Nebraska volleyball.

Henrichs joined the marketing office as the director of ticket marketing in 2012 and served in that role until becoming the director of licensing and branding. Henrichs was responsible for developing and implementing effective marketing strategies to increase ticket sales at all Husker sporting events.

Prior to joining the Nebraska staff, Henrichs worked as an account executive for the NFL's Arizona Cardinals from January 2010 to February 2012. She was also the assistant director of ticket operations for the Lincoln Stars hockey team from 2004 to 2009.

Henrichs is a native of Lincoln, Neb., and earned her bachelor's degree in marketing from Nebraska in 2008. Lonna and her husband Tim reside in Lincoln.