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Next Generation Analytics Measure Marketing Success

Measuring marketing success and how it affects the bottom line can be a daunting task for even the veteran marketer. With Oracle Eloqua, marketers have an easy to use, flexible and powerful reporting package available at their fingertips to accurately track and measure business impact.

Oracle’s dashboard and reporting backed by the power of Oracle Business Intelligence provide both high level and detailed insights to guide marketers in critical decisions in real-time.

Utilize new standardized ‘subject areas’ that include metrics and dimensions designed to work together to ensure that marketers can maximize the utility of their data, and get a complete data-driven understanding of marketing campaign success at any scale.