Assuming you just spent an entire day engaging your audience on Twitter, Facebook, Instagram, and LinkedIn including one or two customers you found on Snapchat. Your brand voice is excellent, you’ve gone through all the stats as well as the videos in your tweets on how to get followers, and succeeded in building a fan base whom you interact with on a regular basis.(more…)

Hashtags are everywhere on social media but are mostly used on Twitter, Instagram and Facebook. They start with a hash or pound sign followed by the phrase. Hashtags are hugely popular with Twitter showing a list of most popular hashtags every day. They are used to group posts with the same topic to make searching easier for the users. Hashtag phenomenon started back on August 23, 2007 and is almost a decade now.(more…)

As a small business, you aim for a wide audience and to be able to reach your target customers to improve profit and returns. Thanks to the rise of social media platforms, your brand can now become exposed to millions of active social media users. The truth is, social media has transformed the way marketing agency and individual marketers work. Not only does it give businesses a platform to interact and communicate with their customers in real-time, it also means another channel to market products and services.(more…)

Nowadays, people search the internet, read emails, and conduct their social media interactions using mobile devices like mobile phones and tablets, simply because it is convenient to use and carry especially for people who are on the go. For a website with the goal of increasing traffic, finding new customers and attracting strangers, having a mobile friendly design and content is paramount.(more…)