Developers Lure Tenants With Ultra-Fast Gigabit Internet Service

The Plant, an office building in New York City, went from a relic of years past — it was a legendary recording studio — to a teched-out symbol of a new generation. Developers installed gigabit internet service, with speeds 40 times faster than standard broadband, and have been able to increase rent prices 50 percent since the renovation.

Urban Land explored how developers are using gigabit service to separate themselves from their competitors.

“There’s a noticeable shift in the marketplace as tenants are demanding the fastest level of service,” says John Meko, WiredScore’s director of engineering. “The gig is becoming a necessity for commercial offices.”