“Beware, O wanderer, the road is walking too.”

“Crap. Revisions tore my hose. But I need to sell more books and get out and ‘market myself’…”Image via Darwin Bell, Flickr Creative Commons.

All right, don’t stone me, but I feel some of the marketing “buzz words” range from terrifying to annoying to outright offensive. For instance, every time I read “target your demographic” or “target your readers” I wonder if this comes with a Predator Drone or at least a laser sight.

I don’t know about you guys, but I get creeped out being “targeted.” It makes it seem we (seller and consumer) are opponents—one the cunning victor and the other the hapless dupe who landed in the marketing crosshairs.

But the one that’s gotten my hackles up over the past week or so is when writers are beating themselves up. They write things in my comments like, “I know need to try harder to market myself”…

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I remember him. He was sitting in the heat on the dock waiting for the ferry to Okracoke, Island in the Outer Banks, NC. It was probably sometime in '72 or '73. He'd driven nearly 12 hours straight and was so tired he couldn't understand the accents of the natives there. I wonder whatever happened to him? I heard a rumor that he married a skinny Irish girl and they settled down somewhere, had a couple of boys, got old. He put on a few pounds. She's still got the girlish shape that caught his eye all those years ago. He probably still has that shirt, though, and still wishes he looked like this. The idiot.

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