Telling the Story of Home Performance

We’re all engaged in the business of education, whether we recognize it or not. Every time we speak or write, after all, we’re hoping to educate others about our knowledge and beliefs. As home performance professionals, we have a great story to tell—an education to deliver—and that’s the intent of this column: to discuss language and communication as it relates to the business of home performance. I think it’ll be relevant to your work, whether you’re a trainer, salesperson, technician, manager, or anyone else who works in the world of high-performance housing.