What's Your Social Salary Ceiling?

Duck your head, you may be close to hitting your social salary ceiling. I hit mine last year. I think my wife hit hers this year.

What do I mean by this? It's the point at which what you know becomes less important than who you know when it comes to getting your next job or winning business. I suspect it's heavily dependent on your industry, but when it comes to PR and social media, I've definitely reached it.

Not to say this is bad -- it's why I teamed up with Chuck Tanowitz to form Fresh Ground. And not to say I don't know as much as I used do of course. Now I'm wiser!