HONOLULU—June 30, 2014—Hawaiian Airlines today announced that it will
for the first time become the title sponsor of the 2014 to 2015 women’s Hawaiian
Airlines Nā Wahine O Ke Kai, produced by the Nā Wahine O Ke Kai Race Committee, and the men’s Hawaiian
Airlines Moloka‘i Hoe, produced by the O‘ahu Hawaiian Canoe Racing
Association (OHCRA). Widely considered the world championships of the traditional
Hawaiian sport of outrigger canoeing, these long distance races from Moloka‘i
to O‘ahu—across the treacherous Ka‘iwi Channel—will take place on Sept. 21 and
Oct. 12, 2014, respectively.

Outrigger canoeing is steeped in Polynesian culture
and tradition, challenging the mental and physical prowess of athletes as they
navigate the extreme elements of the open ocean as a team. It is a widespread sport
in Hawai‘i and the Pacific Islands that has been embraced by competitors around
the world, from the U.S., Canada and Australia to Germany, Japan, and Russia.

“We are honored to be the title sponsor of Hawai‘i’s
leading women’s and men’s outrigger endurance races from Moloka‘i to O‘ahu,”
said Kevin Yim, senior director - global marketing communications for Hawaiian
Airlines. “These are the crown jewels of the international outrigger racing
circuit, bringing teams from around the world together in Hawai‘i to celebrate
our island culture in these two pinnacle races.”

Nā
Wahine O Ke Kai (The Women of the Sea)
was founded in February of 1979. The canoe race has flourished through the
years, attracting crews from all over the world because of the tireless efforts
of race supporters, volunteers, and paddlers. Through their endurance, devotion
and sportsmanship they have helped to perpetuate Hawai‘i’s cultural heritage.

“Our love for this race is deep, because it represents the power
and potential of women,” said Hannie Anderson, race director and co-founder of Nā
Wahine O Ke Kai. “To put this race on year after year, for a total of 36 times,
is a tremendous team effort by the entire race committee. We set out to
create a movement for the sport of women’s paddling and we did it. This race
and the women who come back every year to participate are a testament to
that.”

Anderson continued: “Nā Wahine O Ke Kai is proud to partner with Hawaiian Airlines for
the 36th annual crossing of the Ka‘iwi Channel. It is truly an honor
to have Hawai‘i’s premier airline as the main sponsor of this prestigious and
historic race. This sponsorship will take this event to a new level, and we are
hopeful that this is the beginning of a long partnership.”

The
Hawaiian Airlines Moloka‘i Hoe has
become one of the longest running annual team sporting events in Hawai‘i. Each
year, more than 1,000 paddlers from around the world compete in the Moloka‘i
Hoe, the men’s world championship in outrigger canoe racing.

“Mahalo to Hawaiian
Airlines for becoming Moloka‘i Hoe’s title
sponsor,” said Luana Froiseth, president of OHCRA. “Our legacy of perpetuating
the sport of Hawaiian canoe racing has finally come full circle. We are very
proud of our partnership with Hawaiian. To all the paddlers who have paddled in
past Moloka‘i Hoe races, we have earned this right to say Hawaiian Airlines Moloka‘i Hoe is the world’s long distance canoe
race championship. To all our sponsors and supporters throughout the years, a
big mahalo.”

Earlier this year,Hawaiian
Airlines was also a third-year title sponsor of the 18th annual Hawaiian Airlines Liberty Challenge race
hosted by New York Outrigger (NYO) on
the Hudson River, as well as the inaugural Hawaiian Airlines Sydney Harbour
Challenge, the first international outrigger canoe race on Sydney Harbor, hosted by the Australian Outrigger Canoe Racing Association
(AOCRA). Both events attracted men’s, women’s and mixed teams from around the
world to compete, paddling en masse past iconic sights like the Statue of
Liberty and the Sydney Opera House and elevating global competition in team
outrigger racing.

The
team winners of the Open Men’s and Open Women’s Divisions in these respective
races have won complimentary round-trip tickets on Hawaiian Airlines and an
entry for their crew members to compete in Hawai‘i’s elite championship races, the Hawaiian Airlines Moloka‘i Hoe or Hawaiian Airlines Nā Wahine O Ke Kai :

The Hawaiian Airlines Nā Wahine O Ke Kai on Sept. 21 will consist of Juniors; Open;
Masters 40; and Sr. Masters 50 and 55 divisions. The Hawaiian Airlines Moloka‘i Hoe on Oct. 12 features Juniors; Open;
and Masters 40, 50, 55 and 60 divisions. Both events will be a 41-mile race beginning
at 8:00 a.m. HST from Hale ‘O Lono Harbor on the island of Moloka‘i and finishing
at Duke Kahanamoku Beach at the Hilton Hawaiian Village Waikiki Beach Resort on
the island of O‘ahu.

About
Hawaiian Airlines

Hawaiian® has led all U.S.
carriers in on-time performance for each of the past 10 years (2004-2013) as
reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the
highest of all domestic airlines serving Hawai‘i.

Now in its 85th year of continuous
service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as
the largest provider of passenger air service from its primary visitor markets
on the U.S. mainland. Hawaiian offers non-stop service to Hawai‘i from more
U.S. gateway cities (11) than any other airline, along with service from Japan,
South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian
also provides approximately 160 jet flights daily between the Hawaiian Islands,
with a total of more than 200 daily flights system-wide.