THE FIRST MAJOR FEATURE FILM TO BE FUNDED THROUGH AN ETHEREUM CROWDSALE

OVERVIEW

Synopsis: BRAID is the psychological thriller and horror story of Petula Thames and Tilda Darlings, two self proclaimed artists turned dealers and schemers on the run. The Girls moved to NYC to follow their dreams, but ended up getting involved in illegal activities instead. One unfortunate night, they mishandle eighty thousand dollars worth of narcotics and are given 48 hours to pay their vengeful drug lord back. The girls leave town and arrive at a desolate, gothic mansion in the countryside with the plan of robbing their wealthy childhood friend, Daphne Peters. Daphne inherited a fortune when she was little and has since been living secluded in the manor her whole life, growing into a dangerous schizophrenic agoraphobe, prisoner of the fantasy world the three created as children. To take her money the girls have to take part in Daphne’s twisted and violent game of make believe. The three of them quickly descend into a deadly maze of hallucinations, role play, torture and murder.

A female version of A Clockwork Orange, Mulholland Drive meets Heavenly Creatures meets Funny Games, with The Others twist at the end.

Powered by the Ethereum Blockchain: In partnership with the venture production studio, ConsenSys, the award winning equity crowdfunding portal WeiFund, BRAID will be the first major feature film to be fully financed through an equity crowdsale using cryptocurrency.

Equity Crowdfunding can fundamentally change the way the film industry works, by solving many issues regarding financing in the independent world. Instead of a large studio funding a film, thousands (or millions) of people can become investors. All the equity holders are then incentivized to market and promote the film, which increases its chances of success. And most important of all, artists can maintain creative control and stay true to the original vision of their work.

TRAILER

CAST

MADELINE BREWER

playing "Daphne Peters"

Madeline currently stars as “Janine” alongside Elizabeth Moss in Hulu’s critically acclaimed series "The Handmaid’s Tale" based on the best-selling novel by Margaret Atwood. The series, tells the story of life in the dystopia of Gilead, a totalitarian society in what was formerly part of the United States. Facing environmental disasters and a plunging birthrate, Gilead is ruled by a twisted fundamentalist regime that treats women as property of the state.
Later this year, Madeline stars in Monument Films’ "Flesh and Blood" alongside Mark Webber who also wrote and directed. The film recently premiered at the 2017 SXSW Film Festival. Additionally, she starred and executive produced the indie “Hedgehog” with Ann Dowd, which premiered at the 2017 Cinequest Film Festival, as well as the 2017 Philadelphia Film Festival, for which Madeline was awarded best actress.
Most recently, Madeline starred in Netflix’s critically acclaimed series “Black Mirror” in an episode titled “Men Against Fire” with Malachi Kirby (“Roots”) and Michael Kelly (“House of Cards”). She made her television debut as “Tricia Miller” in the Netflix original comedy-drama series “Orange is the New Black” created by Jenji Kohan and produced by Lionsgate Television. She then played “Miranda Cates” in Eli Roth’s “Hemlock Grove” also for Netflix, in a recurring role. Last year, Madeline starred in Bret Easton Ellis’s digital mini-series "The Deleted" for Fullscreen opposite Nash Grier.

IMOGEN WATERHOUSE

Playing "Petula Thames"

Most recently, Immy played 'Chloe' in Tom Ford's NOCTURNAL ANIMALS, with Amy Adams and Jake Gyllenhaal. Immy got her break earlier last year in The Weinstein Company's BURNT, starring Bradley Cooper. She is a graduate of the prestigious Oxford School of Speech and Drama, and was listed on "The Media Eye's Rising Stars 2015", alongside Alexander Ludwig, Kaia Gerber, and Wyatt Russell. Additionally, she is signed to Next Models and has modeled in campaigns for Burberry and Tommy Hilfiger, among several others.

CAMPAIGN DETAILS

CREW

Director MITZI PEIRONE

Producers LOGAN STEINHARDT / ARIELLE ELWES

Executive Producers JOSEPH LUBIN, DINO MARK

Line Producer RICHARD SCHLESINGER

Director of Photography TODD BANHAZL

Costume Designer AMIT GAJWANI

Production Designer ANNIE SIMEONE

1st Assistant Director MICHAEL TOSCANO

Casting Director MATTHEW GLASNER

TIMELINE

USE OF PROCEEDS

62.7%

17%

10.6%

4.8%

3.4%

1.5%

Production Costs

Writer/Director/Producer/Talent Fees

Post Production

Contingency

Insurance and Expenses

Travel and Living Costs

TOKEN SALE

100% of Adjusted Gross Proceeds will be paid out to token holders until they recover their initial investment, plus 15% interest. After this point, token holders will receive 30% of profits moving forward"

100% of the tokens will only be issued to buyers in the sale. The production, development team, and company will not receive any tokens.

HIGHLIGHTS

Horror is the best deal in Hollywood
Compared to other genres, horror films have time and again proven to be highly successful in their potential return on investment due to their typical low production cost. Typically, horror films don’t hire expensive big-name movie stars, and complex special effects are usually kept to a minimum. Furthermore, horror movies, unlike other genres like comedy, translate well across all international markets – fear is a universal human emotion that captivates audiences across geographical borders. Horror films demographics have a wider range than all other genres, attracting both women and men equally, as well as younger to more adult crowds.

Spotlight on Women in film
Due to the strongly driven female nature of BRAID, main cast and creatives, we are also combatting traditional female demographics of women working in the industry. Only 9% of directors, 11% of writers, 26% of producers, and 6% of cinematographers are women. We are looking to change that.

An Experienced and Talented Production Team
The film is powered by a talented and experienced production team including producers Logan Steinhardt formerly of Killer Films and Arielle Elwes formerly of The Weinstein Company.

A Story that Makes you Question Reality
BRAID’s mind bending storyline has already been generating a debate that will likely lead to a strong cult following fanbase. Controversial and shocking content also makes for greater publicity, which leads to wider distribution.

ARTWORK

MOODBOARD

COMPARABLES

THE WITCH

2015

Estimated budget: $ 3.5M

Revenue: $ 25M

UNFRIENDED

2014

Estimated budget: $ 2M

Revenue: $ 15M

PARANORMAL ACTIVITY

2007

Estimated budget: $ 15K

Revenue: $ 195M

BLAIR WITCH PROJECT

1999

Estimated budget: $ 60K

Revenue: $ 240M

IT FOLLOWS

2014

Estimated budget: $ 2M

Revenue: $ 15M

YOU'RE NEXT

2011

Estimated budget: $ 1M

Revenue: $ 18M

SAW

2004

Estimated budget: $ 1.2m

Revenue: $ 55M

PI

1988

Estimated budget: $ 60K

Revenue: $ 3.2M

TEAM

MITZI PEIRONE

Writer & director

Award winning screenwriter and director (ISA, IndieWire) model (Vogue, C-Heads) and painter ( Art Basel, World Money Gallery) Mitzi Peirone is the founder of SOMNIA PRODUCTIONS (dreams in Latin) and creator of the state of the art psychological thriller BRAID. Mitzi was the youngest filmmaker selected for the Dogfish Accelerator program in 2013, and her first short film was privately funded by the Ingrid Bergman foundation; it premiered at Art Basel 2015. Mitzi’s message is to show reality as an infinite extension of the human consciousness.

JOSEPH LUBIN

Founder & CEO of ConsenSys

Entrepreneur, philanthropist, founder and co-founder of several companies including the Swiss-based Ethereum, a decentralized publishing platform, Joseph Lubin is the creator of ConsenSys, a blockchain production studio building decentralized applications, mostly on Ethereum. ConsenSys Enterprise, the professional services arm, works with various enterprises to help them formulate their blockchain strategy and develop business processes for them on private or consortium blockchains, as well as on the public Ethereum network.

LOGAN STEINHARDT

Producer

Founder of Wandering Bard, an independent production company committed to growing new voices in the spaces of webseries, television and feature films. Previously produced MERCY alongside Killer Films starring Kate Mara and Ellen Page and has over 10 years of experience ranging from television, theatre and film. Served as a judge for the Short Narrative section of the 19th Brooklyn Film Festival and a Co-Founder / board member of Homework Helpers, a 501(c)(3) he co-founded in 2004 whose mission is to create computer labs in under-served communities. Also currently serves as Vice Chair on UJA's Entertainment Media and Communications committee.

ARIELLE ELWES

Producer

Elwes's career began very early on, coming from a family of film, both in producing and acting. After graduating from college, Elwes started at The Weinstein Company ( mini major studio of movies such as THE IMITATION GAME, DJANGO UNCHAINED, THE KING'S SPEECH and LEE DANIEL'S THE BUTLER) in their distribution department. Elwes then went on to work in both distribution and marketing at TWC in both their Los Angeles and New York offices. During the fall of 2015, Elwes departed to consult for the new distribution venture that was releasing Michael Moore's latest theatrical documentary, WHERE TO INVADE NEXT. Elwes also works with the Horizon Award Program, a program started by producer Cassian Elwes (DALLAS BUYERS CLUB, BLUE VALENTINE) that works to end the gender gap of female filmmakers in Hollywood by sponsoring and mentoring a carefully selected group of young female filmmakers every year.

LEGAL

THE BRAID TOKENS ARE SECURITIES UNDER U.S. LAW THAT ARE BEING ISSUED EXCLUSIVELY TO NON-U.S. PERSONS PURSUANT TO REGULATION S UNDER THE SECURITIES ACT OF 1933, AS AMENDED. THE BRAID TOKENS MAY NOT BE TRANSFERRED TO U.S. PERSONS FOR A YEAR FOLLOWING THE INITIAL SALE BY THE ISSUER.

THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AND HAVE BEEN ACQUIRED OUTSIDE THE UNITED STATES AND MAY NOT BE RESOLD TO A U.S. PERSON DURING THE APPLICABLE ONE YEAR HOLDING PERIOD WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR AN OPINION OF COUNSEL IN A FORM SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER THE SECURITIES ACT OF 1933.

THESE SECURITIES MAY BE TRANSFERRED ONLY IN ACCORDANCE WITH THE TERMS OF AN AGREEMENT BETWEEN THE COMPANY AND THE HOLDER, A COPY OF WHICH IS ON FILE WITH AND MAY BE OBTAINED FROM THE SECRETARY OF THE COMPANY AT NO CHARGE.