Growth in China, Latin America, Japan offset by significant declines in
the USA
and major European markets.

Cegedim Strategic Data (CSD), leading provider of
integrated healthcare research, has released worldwide audited
marketing
expenditure figures for full year 2010.

According to CSD, worldwide spending on sales force and other marketing
channels
edged up 1.5% to just over US $91 billion at constant local currency
exchange
rates compared to full year 2009. Growth in China, Japan and Latin
America was
offset by cuts in sales and marketing in the USA and major European
markets.

Spending on meetings and other events saw an increase of just over 5%
worldwide
to US $13 billion. This represents over 14% of global marketing spend.
Use of
events was up significantly in Japan (+14%), China (+19%) and Latin
America
(+18%). Meanwhile, spending was down in the US by 17% and Europe saw a
decline
of 7%.

Christopher Wooden Vice President for the CSD Global Promotion Audit
commented:
"In emerging markets, the industry has quickly adopted the use of
meetings and
events as an efficient way to achieve high quality interaction with a
maximum
number of healthcare professionals. This augments one-to-one rep
detailing as
companies face the challenge of rapid growth and training demands."

During the 12 months to December 2010, global spending on sales force
promotion
increased by 2.2% to US $56.1 billion and represented over 61% of
audited
marketing channels. Cuts in US sales force levels were significant with
several
major companies cutting rep numbers by over 10%. European sales force
levels saw
significant reductions as well. Meanwhile in China, Latin America, and
Japan
many of the leading companies added reps for double digit growth.

Regarding recent trends, Christopher Wooden, added: "There appears to be a
broad
trend in seeking scale efficiencies in the major western markets as 9 of
the top
10 companies in the USA and Europe cut back on sales force levels. Among
mature
markets, Japan was a major exception with increased spending through
2010
despite flat reported sales. With patent expiry, limited R&D
pipelines and
accompanying industry consolidation, sales force and marketing in the
mature
western markets will likely be streamlined over the next few years. The
future
is clearly seen in Asia and Latin America."

Global marketing expenditure among the leading ten companies nearly
flat in
2010 but accounted for over 41% of total marketing investment - the same
ratio
as 2009. Three of the ten leading companies are American while
five are
European. Two Japanese multinational companies complete the top 10 for
2010.

About Cegedim Strategic Data:

CSD is a leading Market Research company dedicated to the healthcare
industry and operating
Strategic Data: worldwide.
With over 36 years experience in the Pharmaceutical industry, CSD offers
a comprehensive
range of market research services and solutions to its customers, which
include more than
50 global and 500 local Pharmaceutical companies. CSD integrates
primary and secondary
analyses with its medical expertise to meet its customer's research needs.
To learn more, please visit our website:www.cegedimstrategicdata.com

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company
specializing in the
healthcare field. Cegedim supplies services, technological tools,
specialized software,
data flow management services and databases. Its offerings are
targeted notably at
healthcare industries, life sciences companies, healthcare
professionals and insurance
companies. The world leader in life sciences CRM, Cegedim is also one
of the leading
suppliers of strategic healthcare industry data. Cegedim employs 8,500
people in more than
80 countries and generated revenue of EUR927 million in 2010. Cegedim SA
is listed in Paris
(EURONEXT: CGM).
To learn more, please visit:www.cegedim.com