NOKIA LAUNCHES AD EXCHANGE POWERED BY INNERACTIVE

October 30, 2012

NEW YORK, NY –– October 30, 2012 – Nokia today announced the launch of the Nokia Ad Exchange (NAX), the first full-featured ad exchange to support monetization and app discovery for developers across all platforms. Powered by a partnership with one of the industry’s leading monetization companies, inneractive, NAX empowers developers – regardless of platform – with immediate access to more than 120 ad networks and agencies. NAX also gives developers control over network optimization, mediation and real-time bidding with a single integration at a global scale.

“With the launch of NAX, Nokia will enable developers to simply and effectively monetize their apps, as part of our continued focus on supporting the developers ROI to build successful businesses” said Richard Kerris, VP & Head of Global Developer Relations, Nokia. “We developed this platform, with inneractive, to put control into the hands of all developers so that they can realize the best monetization solution for their apps.”

NAX is the first fully expanded exchange program which delivers immediate value to developers by connecting them with a wide array of crucial partners (over 120 global demand partners) and services in one place regardless of the platform on which the app was developed. NAX utilizes inneractive’s Hybrid Mediation technology, which gives developers the ability to leverage both automatic optimization and manual control of networks. Within Hybrid Mediation is a “Campaign Uploader” feature that lets developers take ad revenue generated on one platform and re-invest it in app promotion on other platforms. NAX is available and allows monetization in 200 countries.

Offer Yehudai, Co-Founder and President of inneractive said, “In launching NAX, Nokia has created a true value proposition for all developers and a platform where networks and agencies can find an exclusive, relevant audience. We are proud to be working with Nokia to power this truly disruptive and innovative monetization solution.”

About inneractive

With over 120 monetization partners, inneractive is the industry’s most comprehensive mobile app monetization exchange. Available in both a one line SDK and a deeply integrated API, inneractive’s exchange solution gives developers full freedom to monitor and maximize their global app revenue across all platforms. Founded in 2007, inneractive has its headquarters in Israel and operates offices in Silicon Valley, New York, and London with an office soon to open in Singapore.

About

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.