Patrick is a Ugandan Entrepreneur, acclaimed film maker and Ad-man, whose company Xibra, markets mobile platform solutions and provides creative communication services.
He has worked with leading brands like Google, MTN Uganda and South African Tourism Board. Patrick's writing brings a fresh new perspective to Technology, marketing and secrets to success
This blog is inspired by the numerous walks he take to the kiosk (Duuka).

Tuesday, December 2, 2014

I made a million Uganda shillings straight out of high
school in 2009. Ugx 1,000,000 ($400) may not seem like much, however the story
of how I did so certainly is. It all started in November 2008, the period
leading to my A’level final exams at Kako Senior Secondary School, Masaka.

Mr. Menya, the school cameraman was selling photographs he
had taken of students as he usually did every weekend. As he flipped through
his stack collection looking for mine, he landed on a bunch of awfully taken
student headshots. When I inquired what they were for, he responded that they
were intended for the school magazine.

Having had a brief history in photography and design, I was
upset that the headmaster could allow such terribly taken photographs to appear
in an important publication like the school’s first edition magazine. At once,I rushed to talk to my classmate Bill
who I figured knew something about the photographs since his headshot was among
the collection and besides he was the president of the writers club which was
working closely with administration to realize the magazine project that had
stalled for a year.

Bill did know something. After explaining my point of view
of why a magazine could not possibly have bad images, he posed the question, “why
don’t we make the magazine?”

His idea was so big that it knocked the wind out of me and
for about a minute there was complete silence. His idea sounded like a very
good one but it possibly could have been a bad one as well. We discussed it
more that night in Abraham’s private dorm room which he had shared with him.
Our conversation went well into the night. Walking back to my dormitory, I was
so excited about the idea even though it seemed less likely that the school
would go for it.

The following day Bill convinced Abraham, who was a student
body chairman to join us for our meeting with the headmaster, Mr. Wamala, to
put forth our interest in taking over the school magazine project. Maureen, a
classmate who was the deputy president of the writers club and a straight A
student, joined us. She made us look like we meant business.

After waiting in the secretary’s cranked office, which acted
as a waiting room, we were called in.
Bill being the extrovert he is immediately got down to business, announcing our
agenda, as the headmaster listened on. He then posed the question, “Why you?”

Immediately jumping into the conversation, I explained why
it was important to me as an individual to have a well-produced magazine by
what was soon to be my alumni matter, enlisting Bill’s publishing history to
complement my photography skills. Mr. Wamala was not convinced but Abraham
persuaded him to give us a chance. He then asked us to write a proposal which
he was going to evaluate amongst other staff member concerned with the project.

I was actually surprised that he was willing to even
consider the idea, given the fact that what we were about to do sounded like a
lot of hot air. We had never actually
produced a magazine and didn't have a proven professional work record to
back-up any of our claims.

While we thought through the proposal, it occurred to me
that, though writing an air tight application would increase our odds of
getting the contract, we needed to start acting immediately to demonstrate our
focus and ability to get things done. As luck would have it, the school had
just purchased a new school bus, an achievement that was attributed to
Mr.Wamala who had been headmaster for less than a year. More importantly the
handover ceremony was coming up in a few days. The headmaster had struck me as
a man who cared about his image, which presented an opportunity to show off my
photography skills.

I dashed to the phone booth to call Sadik, a good friend who
had finished the year before. He had decided not continue to University and
opted to stay in Masaka to help his Dad in his profitable hardware business. I
requested him to lend me his digital camera to photograph the bus handover event,
explaining that I had received an opportunity to design the school’s magazine,
going further to explain how doing a good job on the project was the first step
towards realizing “Ky-ika concepts,” the media company we dreamed of starting.He
was hooked and he brought the camera the very next day.

Ivan and I shared a deep appreciation for art and All star converse shoes

But perhaps the most important thing that Sadik did for me that day,
was convincing Ivan who became our design artist for the project. He had been
hesitant to join forces with Bill and me because he purely had no interest in
under taking a school related activity. However Sadik was able to sway him into
joining us by explaining its importance to “Ky-ika concepts” to which Ivan was
going to be a member of.

The handover ceremony was as big and pompous as anyone could
imagine and I captured it in its full glory. At the end of it, I rushed to Mr.
Wamala’s office to show him the pictures I had taken. He was impressed by the
quality and my sheer will to follow through with my plans. I could tell we were
winning him over.

By mid-December 2008, we were all through with our final
exams and were heading home for our long vacation. We dropped our proposal over
and went our separate ways, promising to link up in the holidays if the school okayed
the project.

Late February 2009, I received a unexpected call from Mr.
Cramer, the teacher who was overall head of the project. He was asking me how
soon I could be in Masaka to discuss the details of the assignment.

The following day, I was meeting with nearly the whole staff
body to discuss how we were going to execute the design process. It was an
intimidating moment addressing a staff body comprising of some teachers who
held me in low regard due to the disciplinary rap sheet during in my student
days. In the end it was agreed that my team and I were to come work from
school.

After the meeting I walked to the Kako trading center which
is a quarter mile away to find an available house to rent that my team and I could
live in for the period we were going to work on the magazine. The only
available house was an old depleted two roomed house. I made a deposit from the
two hundred thousand I had received in advance and headed back to Kampala to plot
our return.

As the day for travel drew closer, I started having doubts in
the ability of myself and the team to deliver a high quality magazine as we had
imagined and promised. The headmaster had taking a big bet letting rookies with
no portfolio design the first edition of the magazine. There was a lot of
pressure but my Dad just encouraged me to do my best. His advice seemed to
help.

When we arrived, the gloomy house I had rented did not
inspire the confidence of my colleagues and it took a lot of persuasion to get
them to accept the living conditions. We used the first room at the entrance as
a kitchen and slept in the next on bunker beds. It was not the ideal accommodation
but we made due.

Early the following morning, all dressed in black, we
invaded the school to start work. We were given a room on the main building
complex to use as our office and one of the teachers who really hated my guts
was assigned the duty of ensuring our morning tea was brought on time. Watching
karma at work truly is amusing.

We worked our butts off to produce the magazine

We immediately started setting up. Collectively we had a
projector, two digital cameras, a high resolution color printer, scanner, modem
with wireless internet (the school didn’t even have a connection) three laptops
and surround speakers. We were out to make an impression.

But behind the impressive tech facade, our false confidence and larger than life verbal
assurances, we had no idea what on earth we were doing. So we got to working to
figure it out.Bill was in charge of editorial and lay out, Ivan was the graphics Illustrator and I was the photographer, layout designer and
project leader.

Soon, the magazine project became the center of our existence.
We lived, breathed, ate and dreamed the project. Initially when we started, we
were motivated by the need and the desire to prove a point to the school that
we were exceptional student-alumni. However going through the process of spending
dozens of uninterrupted hours at an end to brain storm, write, edit, sketch, design, illustrate, photograph, caption and
lay into InDesign, one single page, broke us but also made us. Each step taken
forward was refreshingly liberating but also frighteningly intimidating.

As we worked away, we were becoming increasingly aware of
the fact that in every decision we took, we were by action accepting
responsibility. Initially our outlook of the deal was; do a good enough job to
make the students and school administration happy, so that we could get paid. It
seemed like a simple enough plan but the one thing, however, that none of us
could have accounted for was falling in love with what we were doing that led
us to unlock our own individual potentials. And soon, we began to aspire and
expect nothing less than the best from each other.

Slowly and carefully we started to produce page after page
and soon we had 20 pages, half way. Up until that point we had worked for two
weeks and neither the headmaster nor anyone else for that matter had a clue of
what we were doing.

I created a PDF file and sent it to Bill and Ivan to proof
read. Once they were satisfied with the content, we printed a color copy with
the water marking, draft. I had worn a full suit that day for my afternoon meeting
with the headmaster that had been scheduled for review and status. When we commenced
work, we negotiated with Mr. Wamala to grant us complete creative control and
working space for two weeks so that we could have the space and time to come up
with a concept that we had promised. Being the micro-manager he was, he reluctantly
accepted with the provision that we produced a draft copy within two weeks
which would be the basis for discussion for the continuity of the project.

After the last page was out of the printer, Bill arranged
and stapled the draft copy. Everything was riding on this. As I approached the
administration building, I realized that everything we had said, done and worked
on had come down to that decisive moment.

As soon as I walked in, Mr. Wamala jumped out of his chair
in delight to greet me and said, “I can’t wait to see what you have to show
me.” Without further hesitation, I handed him the well printed copy which he immediately
snatched out of my hand. I took a seat in the sofa across from him, quietly
observing his facial expressions with the faint hope of deciphering his
thoughts. The room grew quiet as he flipped through the pages, occasionally
lowering his face to steal a glance at me from under his reading glasses. When
he was done, he put it down, took off the glasses, sat back in his swivel chair,
looked thoughtfully at me, and then said, “Bravo. Continue with the work. Go to
the bursar to collect your additional two hundred thousand for upkeep. The
project continues.” I was so excited but didn't show it, suppressing my
emotions so that I could maintain my composure.

When I got back to the office, Bill and Ivan were quietly
working away, waiting for the verdict. I couldn't hold the excitement in any
longer, “we are not going home yet,” I shouted.We had proved what we had set
out to, which immediately gave each of us an insane level of unwarranted self
confidence in each of our abilities.

Later that night as we talked right before bedtime like we
always did, Bill floated the idea of traveling to Kabaale to his home where we
would have an office to complete the project, since it was costing us a good
amount to live and work in Masaka. Ivan needed a break from school and we had
all earned the right to a rest. We decided to travel the following morning.

Early the next morning we said our farewells to our neighbors
in the community who we had known for two weeks. Kalo (village) mates as we
referred to them.The land lady was especially excited at seeing she had made a
months’ worth of salary for half the time. I briefly left Bill and Ivan at the center
as I dashed to school to wrap up a few administrative details and to also say
my good byes to my younger friends, many of whom saw a mentor image in me. The
tide for growth was blowing in a different direction and I was ready to set off
for another adventure. I had a feeling that it was the last time I was ever
going to feel welcome at Kako, knowing that in future I would be a guest.

Many of my friends, whom I had photographed while on the
project, eagerly asked me when the magazine was going to be out so they could have
a look at it themselves. I did not say.
For a brief moment I was sad that I was finally leaving the place that I
had come to know as my fortress. Kako offered me the two most peaceful and
wholesome years of my young life.

Quickly flashing back to May 2007 when I first
arrived for my senior five, I could see I had made the right decision
transferring from a private school in Kampala after only a term, because Kako
offered me much more
than just an education. At that moment I was filled with nothing but
contentment and gratitude for the warm experience the community had shared with
me while I was still a student and during the project.

I hurried to catch up with Bill and Ivan who were excited
about our road trip. As we waited for a bus bound for Kabaale from Masaka town,
we were spotted by Bill’s friend who was driving a minivan and heading in our
very destination. It was an assurance that we were heading in the right
direction. It was the first time I was away from home and making such big
decisions on my own. Even if the project had ended that every day, I would have
still been very grateful for the life lessons I learned in the two weeks we lived
in Masaka.

When we got to Kabaale, we briefly forgot about the work for
a few days as we took time to explore the town Ivan and I had never been to. I
soon received a call from a friend from Seroma Christian high school who wanted
me to join them in Kabaale to record their journey on camera and produce a
documentary at the end. When I told him I was already there, he couldn’t wait.
I got the team to work together to produce the documentary which earned us
extra spending cash. I had found my own little slice of paradise there.

A selfie with Kuteesa Cornelius and I in Kabaale. We studied O'level together from Seroma

Just as I had started
getting comfortable, I received a call from home informing me that my uncle’s
wedding was in a few days and since I had pledged to shoot the event, I was
needed immediately back. I had to cut my vacation short, leaving Ivan behind
with Bill. We had barely designed a page for the magazine since leaving Kako
but I agreed to design the rest on my own from Kampala. As I left, I wondered
if the three of us would ever get another chance to work again like we had just
done and most importantly if starting a company was in the cards for us.

After the wedding which was in May 2009, I got back to
serious work to beat the July deadline. It was not the same without the two and
the first two days were difficult, however I soon found my energy again and
before I knew it, my room was littered with paper, mostly of articles and
printed pages, a sign of progress and stress. After a good number of journey’sbetween
Kampala and Masaka, I finally received the approval to go into printing in mid-July.

The headmaster connected me with the publisher who in turn
sent me all over Nasser road, a famous place down town Kampala where all the
printing action happens, to align all the necessary requirements for going into
print which opened my eyes to key insights of the print industry that I never
knew existed.

But it wasn’t all as rainbows and butterflies’. The days
leading up to publishing were so difficult to the extent that on one of the
days I walked from Nasser road to Kabalagala which is approximately 3 miles
away because I had spent the money I had on paper. My social life was also put in
the balance since the project had taken center stage in my life at the expense
of those close to me. I expected my family and friends to understand however
there is only so far I could stretch it and clearly I was burning the candle from
both ends but none of it seemed to matter then. I was insanely driven to see
the project completed that I barely ate or slept that whole week leading to the
publication.

And then the moment came when I held the first copy in my
hand, straight from the printer. As I flipped through the pages, I was overcome
by happiness. It had had surpassed our expectation and everything we had been
through during the project started to make rational sense. What mattered stuck
with me like glue and what didn’t vanished into thin air.

11 PM that day, Timothy my friend help me load the two boxes
that contained the copies onto the bus I was boarding to Masaka. I arrived at
Kako at 2 AM and couldn’t sleep till morning when I handed over the magazine to
the headmaster who in turn handed me a cheque of six hundred thousand
(600,000/=) as reward for the three of us. Having received a total of four
hundred thousand prior, the grand total was a Million shillings!

It has been six years since I sat my A’level finals or made my
first million shillings. I am now a C.E.O of a startup, Xibra Digital which
develops mobile applications for an Afrique-centric market. When I look back, I
can now saywith more clarity that my decision to be an entrepreneur was inspired
by the magazine project, whose experience has been invariable in my life and
career. I learnt that the most vital ingredient for success of any venture lies
in the synergy of the team. Which is
why, as a leader, it is extremely important for me to work with people who
above all else are passionate, persistent and won’tlet anything standing in
their way of pursuing excellence, least of all themselves.Success is nothing
but consistent persistence.

It has not been an easy journey to get here, where I can say
with more certainty that I know what I am doing and know what I want to do with
my life, but for what it’s worth, the journey will always be the reward.
Starting is the most important thing and with time, determination and the right
people around you, the pieces of the puzzle will fall in place, much faster and
effortlessly than you could imagine.

Have the courage to start something, the persistence to see
it through and a level head to pick yourself up and have another go at it.

Tuesday, October 7, 2014

Nikon
is not in business of selling cameras, they are in the business of helping
people capture, store and share priceless life’s moments.

Nokia
is not in the business of selling phones, they are in the business of
connecting people

Bell
Larger is in the entertainment business, not beer.

Before a company markets a product, a long
and thoughtful process should go into defining who they are as a brand and what they stand for in order to determine their positioning in the market. A company with a good understanding of who
they are, find is easier to develop a single minded marketing and communications
approach in messaging.

Having a single minded approach towards a
product or service helps to strike consistency across the brand experience
timeline which in turn helps customers to see the brand in the same eyes as a
company might. For example Coca-cola’s single minded approach is to “Inspire
moments of optimism” which is why all their commercials have an embedded theme pointing
towards happiness.

As a company they are obsessed with this
proposition, to the extent that they ran a “happiness” vending machines campaign
in select colleges in America, which rewarded students with random gifts like
guitars, pizza etc. through the machine. Brining to life their single minded
proposition by demonstrating how moments of optimism could be inspired every
day.

2.Why are you doing it?

Google
– organize the world’s information and make it universally accessible and
useful. Starbucks – provide an uplifting experience that enriches people’s
life.
Mastercard – making the life of E-commerce simpler.

Observing a cross section of
industry giants, it is clear that the world’s most valuable brands have managed
to sell the “why” factor so well to their customers that a purchase goes beyond
the symbolism of a transaction to an expression of an experience.

Selling the why factor is more
inspiring because it magnetizes consumers to your product not necessarily
because of what you are selling but rather because the consumer wants to outwardly
express that they share the same belief system as you. This explains why people
are willing to spend way more money on an iPhone against other relatively high
end affordable smartphones like Samsung.

A classic example of this law in motion is how
Martin Luther King led the human rights movement in America. He certainly wasn’t
the best orator of the day or the only African America who had suffered
oppression, however what he did right was communicating what he believed in, instead
of communicating what needed to change in America like many activists before
him had done. By doing so he was able to inspire people who believed in equality,
who then took his cause and made it their own , so when 250,000 people showed
up to hear his “I have a dream speech,” they didn’t show up for him, they did it
for themselves as an expression of their beliefs.

Here is how Apple uses this concept
to sell its products

“In
everything we do, we believe in challenging the status quo, we believe in
thinking differently - (Why). We do this by designing beautiful products that are
simple to use and user friendly - (How/reason to believe). We just happen to have made an
iPhone 6, want to buy one? (what/proposition)”3.Are you ahead of your customer’s needs and wants

A great company should constantly be in the
process of re-innovating and re-imaging the experience a consumer receives from
a product which is why it is imperative to stay ahead of a customer’s wants and
needs which are constantly shifting. So much so that the company is providing
services that a customer may not even be aware that they need. Think of an iPod
which led to the creation of iTunes.

An example of a company that failed at this is Kodak whose camera film sales
dropped by 97% between 2002 - 2011 because they had failed to realize that
their consumers where trading in their old film cameras for digital cameras
which didn’t require a film. What if Kodak had invented the memory card?

Western Union could have been the mobile
money of today however it’s too big of a chasm to cross from telegraph, to computer,
to internet if you skipped telephone in the middle, which they did in an
internal memo in 1896 dismissing it, describing it as “The telephone had too
many shortcomings to be seriously considered as a means of communication. The
device is inherently of no value to us.”

With the insight that every industry is
prone to change, companies should be smart enough to go back to the drawing
board every now and then to provide a better service and product experience for
their customers whose tastes and preferences are constantly shifting too. This also means that the real action is
happening at the next curb. If your company is not

re-innovating itself, your competitor is. You
never want to be caught with your pants down like the banking sector was by
Mobile money which has forever changed the financial landscape as we knew it.

Friday, September 19, 2014

The President of Uganda today announced that Amama Mbabazi the now outgoing prime minster has been sacked, to be replaced by Dr. Ruhakana Rugunda. Politically speaking this was a good move for the ruling party NRM because it eliminates a rumored running mate for 2016 elections.However from a strategic point of view, it was not the best call because of these two simple reasons.Unity is powerIronically yesterday Scotland voted NO to slipping away from the U.K, which would have otherwise ended a 300 year union. History has taught us that it is far better to be in union with enemies than at dispute with old friends who have the potential to become a thorn. Without a doubt, the president and Amama have egos to nurture and Mbabazi is know for not taking his public image lightly, he demonstrated this when he was paid for substantial libel damages from theDaily Mail, a British tabloid, over an article that alleged his “cronies” took £10m in foreign aid.Which means his public throw out is likely not to settle well with him anytime soon, leading him to whatever course of action we speculate. There is a famous South African proverb "When you kill a snake, do not swing it in the air to show off because there might be others in the bush looking at you." Strategically speaking throwing Amama out might have sent the desired warning or message however it works counter to NRM because it is no secret that Amama had his supporters. The reason NRM has been able to rule this long is because of their unwavering unity to which the opposition cannot match.For the sake of the party, a more subtle approach would have been more appropriate because give or take, it is now possible for Amama to make friends with NRM's enemies which isn't good for the ruling party or the country.A powerful leader surrounds himself with powerful charactersAmama Mbabazi's rumored political ambitions must have caught the president off guard to the extent that the National Bank of Commerce, to which Amama had controling interest was shut down, to cut off the money supply. So at a certain level, there is no denying that Amama was an imminent threat in some way, however the way I see it, having strong and powerful people by your side is more effective than surrounding yourself with people you dominate. Because when that moment comes when your authority is in question, you need people around you that are willing to do whatever it takes to protect the status quo, than weak people who will quickly flip over for whoever comes a long with a new proposition. The true mark of a powerful leader is one who is able to manage a variation of temperaments on a team and the president's action to throw out Amama, might not have been the best move to that effect. And FYI Amama was not really a direct threat because he lacks one key ingredient to garner for the top seat, "Gusto" which the president clearly does.Of course everything we know is based on speculation. Its hard to tell exactly what is going on behind closed doors. The major difference between Western and African democracy is, in the west, citizens believe the worst in their leaders which encourages them in turn to work towards pleasing their voters while in Africa, we believe the best in our leaders until they let us down which happens more often than not.I guess the key take away from today's events is..... Life goes on.

Tuesday, September 9, 2014

Carlos, my business partner has taught me that to discover
happiness, you must train yourself each day to overcome the pain, hatred and
anger that reside in our hearts. Two weeks ago as we worked on a project that
was going horribly wrong already, my cellphone was snatched from me without noticing,
as we walked down the busy streets of Kampala, Uganda.

Carlos interrupted the conversation to ask if I had my cell, on
checking it was gone. Without hesitation, he instinctively ran back shouting “thieve”
at some random guy, who to my surprise handed over the phone.

As we resumed our conversation, I told him how bad my day was,
with a predicament of how much worse it could possibly get. Carlos smiled and
said, “One way to look at it is, you've had an awesome day because I just
helped you get back your phone.”

A few minutes later, he put
a coin into a beggars cup. When I asked him why, he responded “You see you have
to be good to the world. Genuinely good without expecting a thing in return.”

Later that evening we found ourselves taking a tour around
the majestic Old Kampala mosque that overlooks Kampala city. My current perspective
to life at 5 pm; it was good.

Which was a huge shift in mental attitude over a time cycle
of ten hours. As we sat in the courtyard talking about life and what makes us
happy. I realized that Carlos is almost always genuinely happy because he
constantly and consistently aspires for that state of mind, so much so that he
never lets himself stay mad at anything for more than two minutes.

I have learnt that happiness does not require a situation before
it happens. In truth we are likely to wind up miserable if our pursuit of it is
limited to a reward of future value.

Sunday, August 10, 2014

Last week I
run a PR campaign for KiBO foundation which had partnered with Cisco to provide IT training to five special needs schools within Kampala. The training I
attended was at Mulago School of the deaf.As the
children followed the instructors sign language as he demonstrated how excel
sheet works, I could tell how excited they all were to be using a computer. I
could relate, It is the same enthusiasm
I too had when I was first introduced to a computer in the fourth grade.Looking at
the bigger picture, these children now have a competitive advantage in the
working world because of the skills they now possess. Often people with special
needs are marginalized and reduced to blue collar jobs. However in the 21st
century, a computer is the big equalizer that provides equal opportunities for
all.Some
counties like south Africa have tapped into the potential from this group of
people. Like deaf people are highly sought after to man CCTV cameras because
they are likely to be more attentive than their peers who aren't living with
special needs.While
filming the clip, I stumbled into another class by accident. The children were
chatting each other up in sign language and it was a humbling moment when I
realized that they were just as cheeky, playful and happy as normal children
their age. The sad part however is, because of their condition, they are likely
to have many of their dreams crushed because they do not fit into societies
definition of 'normal' which by all measures is not fair to them and us because
we are denying ourselves potential brilliant ideas.Everyone is
born with the ability to change the world, case in point, Steve Hawkins. We
must let ourselves see beyond the superficial body makeup to truly see each
other for who we really are and technology is playing an important role in
creating equal opportunities.

Monday, August 4, 2014

Earlier this year, Uganda signed the homosexuality
bill into law that made the practice a criminal offense which could lead to
imprisonment of the culprit. To most Ugandans, this was a win against the
minority because as a country despite our cultural and political difference
there is nothing we hate more. Despite warnings of donor cuts, our politicians
convinced us that as a country we need to liberate ourselves from western
influences and to fund our own budget to justify the consequences of signing
the bill into law. Since its signing, a number of suspects of the practice have
been arrested, to the amusement of the rest of the country.

The budget for this
financial year which was read in June has however cast a dark cloud over
the hardworking citizens who now have to pay ridiculous taxes in order for the
government to fix the gaps created by the withdraw of aid that constituted 23%
of the overall budget. On top of this, valuable foreign health partners have
withdrawn their support. Like earlier this year, I was working on a
communication plan for Prepex, a non-surgical circumcision device that was to
be implemented in rural Uganda. And at the last minute, the project was
terminated as a result of the bill. Yet circumcision significantly reduces the
risk of contracting HIV/AIDS.

At this point, it’s
obvious that the people paying heavily for the results of illegalizing homosexuality
is the rest of Uganda which is why I do not support it. Uganda has far more
important issues to deal with like the62%unemployment rate among the youth and
an infant mortality rate which stands at 45 children per 1,000 births.

The real problem our
country has is its politicians looking for cheap popularity among voters. For
the past two years members of parliament have been tabling bills that have no
benefit to the country like the mini skirt bill which gives the public
authority to undress a lady wearing a mini-skirt in public! Which reflects the
kind of people we elected into parliament. While a child in Northern Uganda is
struggling to go school because teachers are on strike over 6 months delayed
payment by government, our representatives are tabling bills that do not tackle
the real issues that people are facing.

But in truth, I blame
my fellow citizens who are easily and just as quickly diverted from the real
issues of national importance as long as they are given an emotional cause to
rally behind which makes Uganda very fertile for propaganda. It is a spin
doctor’s paradise. And given people are struggling to live from one day to the
next because of a politicized economy, its less likely they will ever have the
time to rationalize where the country is heading. And for the record, the
people fighting against the bill have as much to gain from it as the minority
who are funded to promote the agenda. The documentary "God loves Uganda" highlights
this.

The fact is that an
act like homosexuality is wrong at many levels of our society/culture and even
without a bill it’s less likely that the "minority" will ever grow
above 1% and yet the bill affects 95% of the population. It doesn't take a genius
to figure out which side of the argument to support.

I truly believe that
what a man does in the privacy of his home is entirely their business and
should not be the concern of the community or government unless its defilement
or rape, which often goes unpunished yet surprisingly constitutes a high number
of the criminal cases in police records.

Wednesday, July 30, 2014

In the year 1998,
Kenya experienced heavy rains, perhaps the worst to date which led to the
famous floods which caused the loss of homes, property and lives. We were one
of the families affected.

The sun was shining
bright in the sky as the birds flew by and the wind was crisp. Dust filled the
playground as the primary three boys kicked the soccer ball as usual after
school. That day mom picked me up early which was unusual, in a new Nissan
Sunny that smoothly drove up the driveway.

We lived off Hurlingham road in Nairobi at the bottom in a court of marionettes
which were a short distance from the main road. Many of our guests got lost
because the courts were name­less, I do not know why, probably they couldn’t
figure out an appropriate name. The court had seven marionettes double stored,
each looking alike, four on the lower side and three on the opposite. We lived
in house number four, the very last one in the lower corner. We were the only
African in the neighborhood, the rest were of Indian descent.

Immediately on
reaching home, I hurried upstairs to change into my sports kit and before mother
could get me to have evening tea; I was out playing with my friend Samir who
lived in house number six. We usually played soccer or cricket. Each time we
were outside, we had to be as quite as possible which was less likely especially
around house number two where an old mean looking Indian lady often came out to
yell at us in a funny ascent whenever she heard a sound around her premises.
She spent most of her time at home; I guess it is an Asian practice for women
to stay home while the men go to work. “What are you doing here? Go home before
I tell your parents” she often yelled.

We
hadn’t played for long before the clear sky turned gloomy with the possibility
of rain. At first we ignored the weather and continued to play. Less than
fifteen minutes later, a light drizzle started. We took cover in the shade hoping
it would clear soon but it just got worse, fast. We both retreated to our homes
on realizing it was probably going to pore until the following morning.

As I walked back to
my room from the shower, I suddenly heard the sound of water whooshing downstairs.
Wrapped in a towel, I slowly made my way down to take a peek at the strange
sound I had heard. But I could not believe what I was seeing, my mom and sister
were fetch water from the house and pouring it into the back yard. The water was flowing in through
the front door in full force. I rushed up to my room to wear something appropriate
and back down to the kitchen for a bucket to join the struggle. But soon I realize it wasn’t making any
difference because the water level in the house was rising faster than we could
dispose of in the back yard.

Mom started emptying the
cupboards in the living room into the kitchen counters as I carried what I
could upstairs. It was coming to about seven o’clock and Dad had not come from
the office yet. The maid was off already so it was just I, mum and Christine my
sister who was older by three years.

Soon mum asked
Christine to sit because she was starting to get in the way. I know she wanted
to help but her mental sickness (I was not told the exact disease) made it
difficult for her to comprehend instructions. It had almost been a year since
she had been diagnosed. She was losing her memory steadily with the dawn of
each day. It was painful to watch her forget a lot of the things worth
remembering. Her illness caused physical deteriorating too. The doctors had said
she would heal when she turned 17 however she sadly passed on five years later
at the age of 20. None of us went to the funeral because we received the news of
her passing on Christmas Eve 2003 that she had passed on four months prior. Christmas
2003 was bittersweet. I was happy I was having Christmas in Uganda for the
first time and yet it was sad that I had lost my sister.

The
water was rushing in at a faster rate than I could keep up with and I didn't have
time to sit with Christine, so I put on a movie for her upstairs and I rushed
back down to retrieve valuable items like family albums, electronics and books.
Mom was struggled to walk through the water to hand be things. It had now gone above
her ankle. I moved as fast as my little legs could carry me while hold­ing onto
as many things as I possibly could carry at a go. I might have fallen down a couple
of times on the wet stair case but at the time I didn’t feel any pain. All I
saw and felt was what needed to be done.

In
the backyard, behind the bushy fence, a gentle stream that flowed into greater
Nairobi was becoming violent as it filled up. The water from the stream was
starting to make its way onto the lawn as the water from rushing in from the
front door filled the house. We were trapped. It was now the ultimate race
against time.

As I stood in the
back yard, trying to figure out what to do next, Eve our neighbor who was in
the ten grade came knocking at the front door. As usual, she was home alone as
her dad who was a business­man was away on a long trip. The water level had
significantly risen; it had reached my knees.

Without hesitation, I
tried opening the door but the levers were stuck. My Mom rushed to help and on
the count of three we yanked it wide open. We were both thrown back by a big
wave of water that gushed in, which had previously been blocked by the front
door. It was like opening Pandora’s box. The water level rose to about 3.7
feet. For a second, I almost regretted my decision for opening for Eve however
when I saw how freighted she and her dog were, I felt sad. She was handling the
nightmare all on her own. At least I had Mum and Christine with me. They were
not the toughest how­ever they did provide emotional comfort which was more
than Eve had.

Soon the sofa sets
floated away towards the back door, I was panicking as mom tried calling dad
but the land-line was down and she didn't have a mobile phone by then.

It
was getting dangerous to stay in the house. To our luck, our neighbors in the
opposite house came to invite us to take refuge at theirs. There was no use
staying my mother emphasized. Most of our property downstairs had already made
its way to the back yard and into the neighbor’s whose wall had collapsed.

As we walked out of the house against the tide
towards the neighbor’s house, holding hands, I remembered I had forgotten
Christine. I rushed back in to get her. She was standing in the middle of the living
room, scared, alone and shivering. When I called out her name she became
confused and instead started walking towards the door leading to the back yard.
Out there it was like a wild sea. Sofas floating and dirty water filled with silt from the river. She was getting closer to the door and my slippers were
stopping me from moving as swiftly as I wanted or needed to. I closed my eyes,
held my breath and took one for the team, diving into the dirty brown water to
swim towards her. A few strokes and I found myself at the door but she was nowhere
to be seen. I tried reaching for the porch light but before I could turn it on,
I was hit hard by a book shelf, throwing me back into the water.

More
than downing, I was scared I was going to lose Christine. I swam into the back
yard where thunder and lightning now ruled the skies.

Sunday, July 27, 2014

Jackie's status update "WEEPING
MAY ENDURE FOR A NIGHT BUT JOY COMETH IN THE MORNING! We celebrate our Pastor's
New ride! We rebuke all the spirits of religion, poverty Sadducees, hypocrites
and the rest! 2 years back he was battling a court case that ashamed his family
and now the scriptures are so right. Joy indeed cometh in the morning. It's
funny how we believe that because Jesus lived as if poor, he was poor, where
did the Gold silver and precious stones that
the wise men gave to him, scripture tells us that he became poor that we might
b rich. Not that we live in poverty like religion teaches us. Then why did he
defeat the devil at Calvary. I can't wait to be RICH. It's ok for Sudir &
the rest of u to ride such cars but our spiritual parents the world prefer them
to ride in broken premios, we refuse the spirit of poverty and we uproot it in
Jesus' name"

My comment “It’s very sad that Christians cannot read between the lines.
Like they say, the church in Africa is a mile wide and an inch deep. As a
pastor, driving a big car

does not inspire people, it
instead pushes them away which is counter to his purpose in life. You know why
he is driving an SUV? Because he is the smartest guy

in the room. A leader, not
a follower."

Coming across this picture of
Pastor Kayanja’s new car with a followers status update, I was deeply disturbed
by what religion had come to. It’s not okay to buy a car worth $70,000 while
60% of the congregation lives on less than one dollar a day. But beyond the
flamboyance, it highlights the problem of religion; blind obedience.

Because, you see, a religious leader will encourage followers to practice a given a set a values to be practiced in a strict sense and they sound convincing/honest/selfless/inspired because usually they have something to gain from the followers.

In my spiritual journey, I have been wrestling with
the question of religion as the answer to spiritual fulfillment and my analysis is that religion as a practice divides people because it
encourages followers to obey a strict set of beliefs and hate anything/anyone
that goes counter to them. Last Sunday in a Pentecostal
Church, the pastor was praying against evil and Catholics made the list!

If Christians are still dividing themselves up in denominations,
it’s less likely that peaceful living is possible.

Considering the war in the Gaza that nobody really wants to
talk about, it’s not surprising that great deals of people have taken sides.
Their choice largely influenced by religious affiliations.

Which is why the end of the war is less likely now, as the rest
of the world blindly fuels it with hatred and partisan which blurs our ability
to see through the smoke screen, that a child, around nine of age in that part
of the world has dreams of becoming a doctor one day. No amount of hatred or political/religious
orientations can justify the death of another human being, not matter what.

And like culture or politics, religion can be used in the
same way to ignite people towards a cause, which usually can be rightfully
justified in Holy books. Can you imagine Muslim extremists are killing tens of
thousands of people a year, believing it is justified and necessary to enter
paradise?

When asked if the world would be a better place without
religion, Wole Soyinka responded in the Al-jazera interview, “My fear is that
the devil finds work for ideal hands. If you take away religion, even something
nastier will take its place… I am tired historically of the amount of havoc
religion has done to the world and is still doing. I believe that religion
should be very personal. State should not interfere in it because the amount of
money and resources spent on religion is staggering.”

My advise to especially Christians is to follow only the teachings of the Bible, which have been consistent for more than a thousand years and not to find spiritual fulfillment in denominational teachings which can easily blur the intended message of Christs love. After all, they are led by humans, who are not perfect and often have selfish ambitions, ready to prey on followers into submission.

And everybody should also come down, religion is nothing but a set of personal beliefs and if we are letting it divide us, we are missing our true purpose of existence which is to love one another and make the world a better place.

Wednesday, July 16, 2014

I picked an interest in film in high school after enrolling
for an after school program which taught the basics of camera work and
broadcast dynamics at a local TV network in Pasadena, California. Since then I
have worked on my art of telling stories through film, teaching myself what I
needed to learn at the time to achieve constant improvement. After working a
few odd events, I finally started making a few bucks on the side in A’level and
by the time I was applying to University, it was apparent that mass communication
was the next best thing to film.

At university I continued to teach myself, noticing that
class was not as beneficial as I thought it would be. I have a pragmatic
approach to things and naturally, in second year I joined the UCU film club,
which was a collection of students that were passionate about film. A week
after its inception, I pitched the idea of making a University podcast that
informed and educated the student community on events happening around campus. With
a great team, we managed to air six episodes in the dining hall every Wednesday
of what was left of that semester. It was a unique project because I got the
opportunity to create a product that required constant input from each member
of the team, who worked so hard to ensure we had a weekly podcast. It didn’t take
long for the podcast to be featured in the University newspaper, the standard and
soon after advertisers were interested.

In the midst of the initial success, the vision for it was
starting to take on a different directions, in the sense the University wanted
some control over it which was why we started it in the first place; to tell our
own stories our way. We wanted to tell stories which the University funded
newspaper was too shy to tell. After that semester, I quit the show and it was
difficult to kill ‘my baby’ however it had served its purpose which was to
unite the film club with a single project. And not long after the club won its
first contract from the student government to shoot a commemorative documentary
for the outgoing Vice chancellor then, Steven Noll. The deadlines were ridiculously
impossible to achieve but thanks to the template CTV (Campus TV as we referred
to it) had created, it was much easier to implement. A week later when it was
showing at his farewell dinner, it hit me that what I really wanted to do with
my life was to make awesome films.

It took me another before the same conviction translated
into action when I went back home after my finals to tell my dad I was moving
out. It was a pretty stupid thing to do at the time because all I had was a duffle
bag of clothes, an HP laptop and maybe 15,000/- in change with nowhere to go.
However I had made myself a promise, that if ever I didn’t know what I was
truly doing, that as long as I was
becoming a better film maker a photographer, that I would be fine somehow in my
future.

It has been a remarkable journey which led me to start a
film company with my classmate Carlos and we are still making films. Working to
ensure that the next film is always better than the last, with the hope it will
pay better too.

Wednesday, July 2, 2014

Over the weekend the announcement came that my film had emerged runner up in a film competition for exchange programs held in the United States. It was exciting news and I bragged about it among my friends however it did not take long to start pondering why I didn't emerge first or why it wasn't an academy award because that's more important. And therein lies a big problem that overachievers face; wishing for more. I call it the the achievers complex.Spending time with friends who may be considered not-ambitious has taught me that success is important, though not nearly as important as the experiences and people in our lives who make it fun. In our group conversations, my friends who were not career hungry had more interesting stories to tell. My stories were boring because I couldn't tell a story more than the one involving the celebrity I met at cocktail party the previous weekend. Looking at what drives and inspires them, it became apparent that their values and mine were slightly different. While society often frowns at them because it natures them right from an early age to be competitive, they have discovered that the secret to happiness isn't in the numbers but the heart which they follow with a vivid imagination to worlds end.Underachievers are known for turning hobbies into their full time carriers which often doesn't not pay much like pompous jobs but they some how get by. Happily, quietly and content. They have discovered the formula for happiness which in contentment, witnessed each day as they realize that less is always more.But more importantly they value a shared life filled with laughter, joy and happiness, which when summed up equals to life's experiences. Than fame, popularity or respect.

Tuesday, July 1, 2014

A survey conducted
in 37 countries in Africa found that Uganda scores the highest percentage of
Men aged 15-49 years who consider beating their wives okay as reported by New
Vision.

This is a startling
fact considering that we are referred to as a peaceful nation, the pearl of
Africa at that. Are we secretly harboring our fears and disappointments from
the world during the day only to unleash in the middle of the night? Valid
questions we need to ask ourselves.

I was lucky
to be brought up in a family built on the principals of love and understand. I had
never quit comprehended what domestic violence entailed until I moved into an
apartment, with a neighbor over the fence that fought with his wife regularly.
It was like clockwork, at 4:00am I would wake up to screams of insults, loud door
slams and the cry of a woman and children. Sometimes I sat up to imagine what
was going on over there. It was nasty and sometimes their neighbors came out to
intervene even though it continued to happen.

In the morning
when I walked over to the same compound to hitch a ride with my coworker, my heart
always sunk as I looked at the ‘fighting’ couple’s twins, waiting for their kindergarten
shuttle to pick them up. I thought of the two beautiful angles that were
exposed to frightening visuals and sounds of their parents thrifts at night,
instead of being fast asleep, dreaming about rainbows and butterflies. Perhaps the
saddest part is children like that are trapped in their parents dark cloud of poor
choices and there is no one like social services at their aid. I imagine what
kind of example the parents are setting for their daughters. As they grow,
their character will most likely have two extreme traits; defiance or
submission, neither of which are desirable traits of the future African women
leaders our continent should aspire to promote.

Uganda is a
classic case scenario of a country that is facing the after math of women
emancipation and empowerment. As a society, women are below men in
social-cultural hierarchy and we have historical practices that support the
notion. For example Women in Uganda are under obligation in most tribes to;
kneel while greeting/talking to men, eating last, staying in the background at
gatherings and are certainly not allowed to echo their grievances in public
especially if they contradict popular belief.

Modern times
have not made life easier for women either, to play a lead role without feeling
victimized. Many schools in Uganda ban girls from growing their hair,
subjecting them to regular haircuts like boys, yet hair is the pride of a woman.
Over time this plays against women’s self-esteem so much that at about their teen
years, men can easily take advantage of them by filling missing void of self
assurance and it plays to men’s favor to find a be withered woman of low
standards because she makes the perfect victim for battering. Why? Because she doesn’t
think much of herself and blindly obeys the man because her own voice was
drowned out years ago.

For the man,
the glory days of complete dominance are coming to an end and he does not like
it. Naïve to him, beating his lady is a way to ensure the status quo remains for
as long as it can as the reality sinks in that education has made it possible
for women to own fancy jobs that command respect and in some instances earn her
more than him. It’s a douchey way to live though. True manhood is based on the principal
of mutual respect and trust fostered through a mutual understanding, not brutal
coercion.

I think we as
men have to come to grips that our error of dominance has come to a sad end and
we have to redefine what manhood is and what it stands for without changing our
inherent role that we have served over generations of supporting and supplement
our women as a duty.

Monday, June 30, 2014

Last
Thursday, Jose Chameleon announced at his Club
unplugged performance that tickets for his December concert will go for a
staggering 1 million. Way more than any other concert in Ugandan's history.

As expected many of his fans will
protest the price tag and as predicted, Jose will pay a deaf ear to critics,
given he is an exception to many entertainment rules. I am particularly happy
about his announcement for two reasons.

Time
for the rubber to meet the road

From the beginning of Jose
Chameleon's carrier, he has closely been compared to Bebe Cool and Bobi wine.
However in recent years without a doubt, Jose has managed to constantly and
consistently reinvent himself and his music, leaving his competiton far behind amidst
little mention in media.

Following
his social media streams, it’s apparent that he has toured more countries in
the past four years than any other local artist. Proving that he is a well
sought after act internationally. He has achieved this by concentrating
on what truly matters to him and his fans; music.

The fault with many artists and
by extension celebrities, is they take stardom overly serious that with time
fans associate them with scandals instead of their primary business; entertainment.
Chameleon continuously delivers to his fans, hits each year in a variety of
genres.

At
the moment, I can’t tell Bebe cool or Bobi wine’s latest hit which means their
visibility is fading and their survival will depend on loyalists who love them
for who they are not what they do which will affect their brand growth because
they are still selling their music in same market space as they did ten years
ago.

Chameleon by default is a trail
blazer and his expensive concert will have a positive impact on his brand
equity through providing a new opportunity for him to sell to a new audience
while creating an even better entertainment experience for his loyalists. A case
of behavioral change communication.

Intangible value of
brand Equity

Brand equity is a phrase used in the marketing industry
which describes the value of having a well-known brand name, based
on the idea that the owner of a well-known brand name makes more money. Given
his successful carrier spanning well over ten years, it comes with no surprise
that his brand name commands more respect than any other name in East Africa's
music industry. He was ranked in 2011 as the sixth most talented African
Artist, closely following the likes of Akon and P. Sqaure. He has since
consistently kept his fans in the loop of what is happening in his music career
on social media, steering away for ego- centered interactions.

By focusing on his work, he has managed
to attract an heir of aspiration around his brand which makes him far more valuable
in the real world and his concert will be proof of that.

For example, Radio and Weasel have good
music and are arguably as famous, following their BET nomination last year.
However they are falling in the same trap of brand unconsciousness as many entertainers before
them. Which is; fans love their music however because they are not
communicating their brand story, consequently letting the public tell it for
them hence giving them a low score on brand equity scale.

Equity is like leverage, it can be traded in for tangible
rewards and I believe Jose is about to cash out on his efforts in digital branding.

Without
a doubt, the success of his concert will change the music industry for good for
it will change fans perception towards the value of local talent.