“With the maturity of cloud technology and the subscription economy, customer expectations have drastically changed. Companies are struggling to leverage existing tools to satisfy the increasing demands of their customers and deliver true outcomes at scale,” said Nick Metha, CEO of Gainsight, in a statement “We believe the Customer Cloud not only fills an existing gap in most companies’ toolset but also shapes the future of customer success, allowing businesses to drive sustainable growth by strengthening long-term customer relationships over time.”

Gainsight CDP captures, transforms, and analyzes a wide breadth of customer data and signals that are typically fragmented across disparate systems. It also enables IT leaders to model the complex nature of B2B subscription customer relationships and provide a single source of customer truth.

These new products complement Gainsight PX, which pairs product analytics with personalized in-app engagements, and Gainsight CS, which enables companies to measure customer health across many dimensions, orchestrate the post-sale customer journey, and rally everyone in the company around the business outcomes that customers demand.

The company also announced enhancements to Gainsight PX, including the following:

Salesforce and Slack integrations that provide the latest data on user adoption and engagement. Users can view adoption metrics on the Salesforce Account and Contact record and receive Slack alerts when customers interact with an in-app engagement.

Gainsight also used the conference to introduce an expanded ecosystem of technology partners and integrations with Tableau, Anaplan, G2, FinancialForce, Salesforce.com and Microsoft Dynamics. Coming soon are connectors for SAP, Hubspot, and Oracle as well.

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