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Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business. Moreover, Social Media Examiner has found that 85 percent of participants don’t know which socialRead more

Social media is a self-sufficient marketing medium that has taken over a really big chunk of everyone’s time. Its potential to disseminate your information is palpable, so you can’t miss out. Unfortunately, we often fall victim to avoidable but common social media mistakes that can ultimately hurt us in the long-run. The best remedy isRead more

In today’s digital world, the idea of “social” is constantly morphing into something new. Companies have to maintain their presence across a wide range of social media networks, including hotshots like Facebook, Twitter and Google+, but there are also a range of smaller, or more specialized social platforms. If you haven’t run the gauntlet yet,Read more

It’s pretty hard to imagine that social media is more commonly being recognized as an ally in the office. The obvious candidates for this change in thought are also its most infamous opponents. Facebook and Twitter help promote your business on the web, but they can prove extremely distracting when there is work to beRead more

It’s easy to end up buried beneath in the clutter of LinkedIn business pages, but you don’t have to be lost. Follow these nine simple steps to learn how to effectively manage a LinkedIn business page. You will stand out from the pack, and leave your competition behind. 1. Assign an Administrator Ideally, you will haveRead more

LinkedIn is all about networking with others, whether you know them personally or professionally. With over 200 million LinkedIn users around the world, it’s important to keep your profile in tip top shape. You never know who could find your profile and inquire about the product or service you’re offering, or offer you your dreamRead more