CSR Bradford – whose NSW-based company started in insulation more than 80 years ago, and has since expanded into a broader range of energy saving building materials, as well as solar and storage through Bradford Solar – is an Tesla Powerwall certified installer, and has been watching the growth of the battery storage market closely over the past few years.

CSR Bradford’s executive general manager, Anthony Tannous, says that in the few months since consumers got wind that Tesla was releasing a new and improved version of its home battery, Tesla Powerwall 2, his company alone has had close to 1,000 inquiries about the product.

But the market that Tannous sees as particularly fertile is in new housing, where he says the addition of solar and storage is rapidly becoming a standard feature of off-the plan homes.

Certainly, that is what CSR Bradford itself is doing in its partnership with Victorian housing developers Arden Homes, which sees the company include the Bradford Solar ChargePack including Tesla Powerwall 2 as standard in every new home.

And they’re not the only ones.

In another CSR Bradford collaboration, this time with NSW building group Mojo Homes, Tesla Powerwall is being recommended as an optional extra.

“I have a vision that every house built in a few years’ time will have a battery installed, it just makes so much sense,” Tannous said.

“We’ve been working with most of the major builders across Australia and a lot of them are starting to include storage as standard… while others offer it as an upgrade,” he said.

“And that will just gain more momentum.”

A key driver of that momentum, of course, is the falling cost of battery storage technology which, in turn, has been driven down by some of the key industry players, like LG Chem and Tesla.