Twitter CEO Says Its Reach Goes Beyond Its 255M Users, But Can It Monetize That?

WochitMay. 28, 2014. 02:03 PM EST

Wall Street thinks Twitter has a growth problem, but CEO Dick Costolo said its reach includes peo...
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Wall Street thinks Twitter has a growth problem, but CEO Dick Costolo said its reach includes people who see tweets on TV and embedded online though they aren’t counted in its 255 million users. The problem is it can only show ads to logged in users. One issue is it may have already burned these users by signing them up but failing to demonstrate the immense value of subscribing to condensed insights from friends and top thinkers.
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