Times and places

This guided visit on foot interweaves many of the city’s most charming places with the history of local tourism.

Local tourism; the latter, in fact, after the inauguration of the Gotthardbahn (the Saint Gotthard railway) affirmed itself more and more so and gave rise to the myth of the “Sonnenstube”.

A visual itinerary, which refers to artistic and graphic tokens of the light-heartedness of the “Belle époque”, when the first publicity posters with their warm and inviting colours started speaking of ...“Lugano, the Swiss Riviera”.