Advertising on Facebook with Product Catalog

Last updated March 17, 2018 20:28

Facebook Shop makes your Ecwid store’s catalog available on your Facebook business page so you can easily advertise, using multiple Facebook ad types and formats, including Dynamic ads and the collection ad format that is also used on Instagram and Audience Network.

In this article:

What is Product Catalog

A catalog in Business Manager holds a file that contains a list of all the products you want to advertise. This file is called a data feed. Each line of the catalog catalog contains a description of each item, including an ID, name, category, availability, product URL, image URL and other product attributes.