UK TAKES AIM AT PHARMA PERKS

Sunshine rule announced in the UK

Free trips to luxury destination for medical conferences and lavish dinners or entertainment will be banned under a new Sunshine Act like rule announced by U.K. Health Secretary Jeremy Hunt on Sunday, 23. August. NHS staff found to be abusing their position by taking extravagant gifts or lobbying for medicines with the intent of personal gain could face steep consequences if found guilty — including fines, or even jail time, Hunt said in a release.

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