Don’t confuse the mSQL’s decision logic with simple counts and values of conventional ‘data profiling’ solutions. mSQL - is wildly different. mSQL not only gives you in-depth data insights into your ‘contact data’ - it performs deeper ‘qualitative’ analysis to measure the quality of your contact data and the trustworthiness of each record.

With our Power BI integration, we bring that data to life with data analytics and rich interactive visualizations!

‘Powerful’ Contact Data Profiling 360Science + Microsoft Power BI

360Science

mSQL

+

In Private Beta

Read how 360Science made unifying contact data in AlteryxEASIER, FASTER and A LOT MORE ACCURATE!

THE CONVENTIONAL METHOD

A Flawed Approach

Matching algorithms are too limited in their ability, and It’s not reasonable to rely on extracted, transformed and standardized data. to create uniform matchkeys. It doesn't represent the realities of realities of data, it doesn't work for efficiency and it doesn’t work at scale.

Matching and UnifyingCustomer Data in Alteryxtook a giant leap forward.

“We built our Alteryx integration with the Data Analyst in mind. We’ve reduced the level of expertise, the number of steps, the complexity, and the sheer amount of transformations required to match customer data - while significantly increasing the accuracy of matching”.