Photo by Martin Taylor, Oracle Applications User ExperienceLucas Jellema, Chief Technology Officer of Oracle partner AMIS Services BV, gets a look at new Oracle user experiences during a demo with Lulit Bezuayahu, of Oracle, at an OAUX Expo at OpenWorld 2013. The expo was his source of inspiration for an expo in The Netherlands in March 2014.

“The expo further enforced the message - simplicity, mobility, extensibility - and what that boils down to in terms of actual user interfaces,” Jellema said after the expo. “It also strengthened my confidence in what the UX team is doing. It helps me believe that Oracle actually can be a leader in UX in the enterprise space.” He said he recognized the excitement and possibilities for inspiration for Oracle customers and asked if the UX team could bring the same experience to Europe in partnership with AMIS.

By special request of the AMIS team, Oracle will also host a Secret Chamber that requires customers to be under non-disclosure. Behind these doors, customers will be able to see Oracle’s applications cloud user experience roadmap.