RACE WAR University of Wyoming 'cowboy' slogan accused of being racist and sexist

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University of Wyoming 'cowboy' slogan accused of being racist and sexist

University of Wyoming's 'cowboy' slogan rustles up some controversy
Amy Lieu
10-12 minutes

"The world needs more cowboys," the University of Wyoming says in a new marketing slogan.

But apparently not everyone agrees.

The slogan has drawn backlash from critics, including faculty members and Native American groups, who call the catchphrase sexist, racist and counterproductive to university recruitment -- because it excludes women and people of color, Reuters reported.

"Honestly, I thought it was a joke at first," associate professor Ellen Currano told the Chronicle of Higher Education. "I thought it was a joke. And then I looked it up on the university web page and saw that no, this was, in fact, serious."

The university’s mascot is a “cowboy” riding a bucking horse with hat in hand.

But Darrell Hutchinson, a cultural specialist, told Reuters that people who do not fit the stereotypical image of a cowboy – “a white man with a wide-brimmed hat riding the range on horseback” – are not made to feel welcome.

“If you’re not a white person, and especially if you’re an Indian, it would make you feel out of place -- it wouldn’t make you feel too good about yourself,” said Hutchinson, a member of the Northern Arapaho Tribe in Wyoming.

But university officials in Laramie defended the tagline, which they said was created by a Colorado-based marketing firm.

“In a vacuum, the term ‘cowboy’ appears gender- and perhaps race-specific, but in the context of the branding campaign it is connected to images and words that show our cowboys are diverse, of every sex and background,” university spokesman Chad Baldwin said, according to Reuters.

He said the university wants to “throw away” the stereotype of cowboys, updating what it means and looks like to be one.

“A cowboy is not what you are, but who you are,” Baldwin said.

The campaign cost $500,000 and is part of a more than $1.4 million investment to advertise the university, located around 50 miles northwest of Cheyenne.

Jim Magagna, executive vice president of the Wyoming Stock Growers Association, said ranchers are worried the dispute may cast “aspersions on a time-honored way of life and work,” according to Reuters.

“We are proud of the true image of the real cowboy or cowgirl, often of very diverse race or ethnicity, riding the range on a well-groomed horse while sporting a cowboy hat, chaps, spurs and a rope,” he said in a statement.

Wyoming, the so-called Cowboy State, hosts the university’s sports teams, also called the Cowboys; a cowboy mascot named Pistol Pete also appears at games.

But Donal O’Toole, a university professor, said he believes the critics make a valid point.

“This is a sexist slogan,” O'Toole told the Chronicle of Higher Education.

"As with many universities, the higher you will go up in rank, the higher proportion of men you find within the university," said O’Toole, who is president of the Faculty Senate.

He said that in a state where the official motto is “'Equal Rights' … we need to make an effort to reach everyone.”

“It’s very 1950s to think that ‘boy’ somehow includes ‘girl,’” Porter said, the education publication reported.

Christine Boggs, co-chair of the Committee on Women and People of Color at the university, told Reuters that she had no criticism of cowboys, since her father was one. But she pointed out that the committee’s 50 to 60 members were “very upset,” the Chronicle reported.

“If we’re striving to be a diverse university, exposing our students to a broader scope of ideas, we have to invite them in a more positive, inclusive way,” Boggs told Reuters.

A group of female scientists also wrote a letter to university administrators, asking them “embrace a slogan that takes us into the 21st Century,” according to the education news site.

The wonder of our time isn’t how angry we are at politics and politicians; it’s how little we’ve done about it. - Fran Porretto
-http://bastionofliberty.blogspot.com/2016/10/a-wholly-rational-hatred.html

Apparently these nimrods have never heard of "cowboy culture". And to ASSUME out of some delicate sensibility that apparently isn't granted to everyone (in their mind) that people WILL BE offended (when no one's complained) is just asinine.

I want to know who nominated these snowflakes to make these "official proclamations" of sexism, racism, etc. It's only their OPINION, and we know what Gramma told us about "everyone's got one".

Hutchinson, the cultural specialist, may be an enrolled Northern Arapaho but can't have spent much if any time on the reservation. The Wind River Reservation is in the middle of cowboy country. I am sure that many of the Arapaho who live there are cowboys. There are also many black and Hispanic cowboys. What the article refers to as the university's mascot is actually the state of Wyoming's symbol and has been for well over 50 years.

I'm getting sick of "all the NEGATIVE WAVES!" Being a pessimist is one thing....being a constant pessimistic prick is totally another. NOT EVERYTHING IS NEGATIVE!!

You don't like cowboys.....fine. Don't be one. However if I choose to emulate the best parts of what it means to be a COWBOY that is my business and my business alone. I'm not forcing you to walk my path. So just STFU!! Cause I'm not following some wimpy snowflake ideals of manhood and righteousness anywhere.

We have done so much, with so little, for so long....We can now do anything, with nothing, forever.

This needs to be decided in Kansas where the Dakotan's and the Texas drove their cattle
At the time the most dangerous city in the world
Snowflakes would be beaten to death with Cow patties if they dared to breach this subject of manhood

Appeasement for the Spanish could be labeling those cow punchers as Goucho's

After their successful campaign to remove all Confederate monuments and symbolism, seems anyone and anything is now a target. These left wing liberal dipsticks want to scourge everything that doesn't fit their agenda. When will it stop?

You all know what comes next, right? The labeling of all "classic" country music as racist, sexist and homophobic and demanding it not be played by radio stations nor sold on-line or in record stores (do those still exist?)

EVERY TRACE OF WHITE AMERICAN HISTORY AND CULTURE ***MUST*** BE ERASED.

By now, I would think that a woman making a negative comment about a male would get her fired. Isn’t that what the liberal culture says must be done? Perhaps, for Halloween, her home will be decorated with cow piles; much more impressive than toilet paper.

I live in Wyoming and everyone I know who read about this is angry at the stupid people who do not understand that this is cowboy country. Laramie the town the UW is located is super liberal, just like Jackson. Where I live in Casper it is conservative in most things and views the university and Jackson as part of the problem not the solution. There are many cowgirls and no one thinks any less of them then the cowboys. It is the the transplants from out of state and the brainwashed liberals that think Wyoming has an image problem. People come to Wyoming for vacations and actually enjoy the cowboy image. They come to dude ranches and want to be cowboys and cowgirls for a week or two. These idiots should "Cowboy Up" and shut up.

About 3/4 of them were. Recall the cattle drives didn't crank up until after the War, and Reconstruction did not sit well with a lot of Southerners, there were a good many displaced persons looking for a new start in life.

The wonder of our time isn’t how angry we are at politics and politicians; it’s how little we’ve done about it. - Fran Porretto
-http://bastionofliberty.blogspot.com/2016/10/a-wholly-rational-hatred.html

That is a fact of life. Bulldoging was given to us by a Black Cowboy who would jump off his horse on to the horns and head of a Longhorn, bite him on the nose until he twisted the steer to the ground. Further more the term is not limited to males as I have worked cattle with females that could rope, and pick up a 400# calf, slam it to the ground for branding. Go ahead Snowflakes and keep making their day. Gate cut is coming.

Shouldn't this thread have the new Snowflake Alert? I haven't been able to find it.

"They wanted to be left alone to face challenges head-on, and to prosper from their own hard work and ingenuity...harsh country tends to produce strong people."-John Erickson

About 3/4 of them were. Recall the cattle drives didn't crank up until after the War, and Reconstruction did not sit well with a lot of Southerners, there were a good many displaced persons looking for a new start in life.

A lot of ex slaves went west to get out of the mess. They became cowboys and buffalo hunters. Some became soldiers known as The Buffalo Soldiers. Our particular area was patrolled by the 10th. The Hispanics take great pride in their ability with horses and rope. Always have and will. They hold their own events even today. It was a tremendous asset to have individuals that were fearless on horseback and excellent with a rope. Race don't matter it is what you can do that matters.

"They wanted to be left alone to face challenges head-on, and to prosper from their own hard work and ingenuity...harsh country tends to produce strong people."-John Erickson

A lot of ex slaves went west to get out of the mess. They became cowboys and buffalo hunters. Some became soldiers known as The Buffalo Soldiers. Our particular area was patrolled by the 10th. The Hispanics take great pride in their ability with horses and rope. Always have and will. They hold their own events even today. It was a tremendous asset to have individuals that were fearless on horseback and excellent with a rope. Race don't matter it is what you can do that matters.

And when these idiots are erased off the earth and the air is sweet and clean again, it will still be that way.

No one ever rescues an old dog. They lay in a cage until they die. PLEASE save one. None of us wants to die cold and alone... --Dennis Olson

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