Automation should be a huge focus from now on

Instant results and video promotion will be more important than ever

YouTube’s algorithm seems to take a lot of data from your first 48 hours after publishing to see if your video deserves more leverage. Make sure you publish and promote right away to get that early boost.

You need people spending more time on your content than ever

You definitely don’t want people leaving your videos to go to other sites unless you have a good reason for it. YouTube wants to make more money so videos that help keep people on YouTube longer are going to be rewarded.

Live streaming can make money but doesn’t sustain after recording

Live streaming can make money from the Super Chat feature and things like that. It also gets you quite a few viewers while the video is recording, but after it’s over, not so much. Live videos are only good while they’re live.

Longer videos are also important

One thing I’ve noticed is that people tend to watch around the same percentage of most videos I publish on YouTube. So, if I make a 30 minute video and a 10 minute video, the 30 minute video will almost always get over twice as long of an average watch time.

Try to make thumbnails and titles stand out among competition

Thumbnails and titles are the gateway to watching your video. You could have the best video in the world but without a good thumbnail and title to attract clicks, it won’t matter. Learn how to lure people in with these two aspects of your videos.

Conclusion

No, you should not panic and leave YouTube for a “real” job. It still can pay the bills and be a great marketing tool for any business.

You just need to take these tips into consideration now and remember that any future algorithm changes in the future will be to help YouTube make more money.

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