The chapters in this book contain your E.S.C.A.P.E. Plan –
• escaping from a job or work that is unfulfilling;
• escaping from an economy that gives you no opportunity
to be creative or to succeed on your terms;
• creating a step-by-step system for creating a passion-based business that works for you and that you will love

Tweak Early Profit Often

Sales is a numbers game. As a marketer, who failed high school math once, that does NOT make me happy. But it IS true.

Fortunately for me, and all the other college algebra drop outs out there, the math is pretty easy.

The more people you get into your funnel, the more sales you make.

But, it is slightly more complicated than that (but just a little). The more effort put into the front end (traffic, e-mail sign ups), will have a much greater effect on your profit than boosting your conversion rate overall. If you want to see how this all works mathematically check out my blog post

Double the numbers in the beginning, can double your profits. But, it gets even better. The more people you have on your list, the more sales you’ll make every time (if you provide value and keep them opening your e-mails (link to open rate post).

So, time spent getting more traffic and building your list is well worth it.

My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work.
For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.