The multiple health benefits from consuming beneficial fatty
acids found in fish oil are becoming well known amongst
health advocates and lay people alike. Fish oil supplements are
becoming as common as multivitamins to consumers looking
to take good care of their health. Omega 3, 5, 6, 7 and 9s
belong to a group of fatty acids often referred to as "good
fats." The benefits of these oils are numerous—they serve to
nourish brain, heart, eye and kidney tissues.* They have been
shown to benefit immune system and digestive system health
in addition to supporting healthy metabolism and a positive
mood.*

New Chapter Organics has a new fish oil product called
Wholemega™—a fish oil supplement from 100% sustainablycaught
wild Alaskan salmon. The whole fish oil in Wholemega™
contains nature's optimal balance of 16 Omega fatty acids,
not just a few. Wholemega™ is also a rich natural source of
important nutrients such as vitamin D, and powerful
antioxidants like Astaxanthin. Data indicates that Wholemega™
may modulate C-Reactive Protein – a key marker for heart
health – and help maintain healthy cholesterol levels already
within a normal range.*

Wholemega™ is a food-grade fish oil as opposed to a purified
fish oil. "Purified" fish oil manufacturers take a different
approach. Because they often source a variety of different fish
species with varying levels of beneficial omegas and ship
these fish long distances before processing, they need to be
"purified" in order to deliver an acceptable product.
Unfortunately this purification process involves the use of
complex, high heat processes that can break down the
valuable compounds in their fish oil and they are no longer
food-grade. While some manufacturers will then attempt to
add back specific nutrients into their product, the benefits of
the "whole" have been lost forever.

The difference in fish oils is clear. The dull, yellow color and
watery texture of conventional fish oil capsules is symbolic of
"purified" products. This heavy distillation (required to remove
contaminants) can fractionate, isolate, and destroy beneficial
compounds that give fish oil its naturally vibrant color and clarity. Wholemega™ comes from Astaxanthin, a powerful antioxidant found naturally in wild salmon and is retained in this extra virgin fish oil. Again, the chemical processing in purified" fish oils can destroy this vital nutrient, while the low heat used to extract Wholemega™ preserves this antioxidant as well as the rich natural color and viscosity of the whole salmon oil.

Wholemega™ uses only 100% wild Alaskan salmon oil from fisheries recognized for ocean stewardship and sustainability. Alaska maintains one of the world's most highly protected and managed natural fisheries and has outlawed salmon fish farming. By using only wild, sustainably caught Alaskan salmon, which happen to be among the cleanest and most pure fish stocks in the world, chemical processing to deliver a pure product is simply unnecessary. As a food-grade oil, Wholemega™ is extensively tested for detectable contaminants that other fish oil products must "purify" or distill out.

The oil in Wholemega™ is delivered pure and untainted from a food-grade government inspected facility. Consider adding Wholemega™ by New Chapter Organics into your daily supplement regimen.

The claims made about specific products throughout this website have not been evaluated by the United States Food and Drug Administration and are not intended to diagnose, treat, cure or prevent disease. The information provided on this website is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional. You should not use the information on this website for diagnosis or treatment of any health problem or other treatment. You should consult with a healthcare professional before starting any diet, exercise, or supplementation program, before taking any medication, or if you have or suspect you might have a health problem. The product ingredients and images displayed on this website may differ from information contained on or in current product labels.