Shanghai Disneyland will include a luxury near centre

The Shanghai resort area which houses the first Disneyland on the Mainland of China will add a center of shops next to the Park theme to exploit the potential of visitor consumption, said Monday the operator area.

Shanghai Shendi Group, operator of the area Tourism and Resorts International resort of Shanghai (SITRZ), announced Monday the establishment of a joint venture with the developer of shops of retail Value Retail for the construction of a center of shops next to the Shanghai Disney Resort.

The Chairman of Value Retail Scott Malkin announced that the Mall, called Shanghai Village, “” the most important destination for the shopping trips in Asia. “.

Covering 50,000 square meters, the Center will host several international and Asian brands as well as restaurants and cafes and should open its doors in the fall of 2015, according to Value Retail.

The proponent has already opened a similar set of shops next to the Disneyland in Paris, France, and he is preparing to open its first Center in China in may in the tourist city of Suzhou, in Jiangsu province, in Eastern China.

Fan Xiping, president of Shanghai Shendi Group, said that the mall will be the second emblematic project of SITRZ after the Shanghai Disneyland.

The group said he was putting great hopes in the mall to generate tourism and retail sales.Neither the group nor Disney provided an estimate of the number of people who will visit the park or revenue that these visitors are likely to generate. However, Shendi has indicated that the World Expo Shanghai 2010, another event which attracted a large number of local and foreign visitors, alluded to the way in which the joint venture will boost retail sales in the area.

The Expo has attracted 70 million visitors and has contributed 4.5 billion yuan ($730 million) in sales at retail in six months.