I love the OK Cupid people for their dispassionate analysis of some of the most interesting data in the world – horny people data. There’s nothing quite as fascinating as a person operating under the libidinous load of their cerebellum…

Let’s start at the beginning.

All people, but especially guys, spend a disproportionate amount of energy searching for, browsing, and messaging our hottest users. As I’ve noted before, a hot woman receives roughly 4× the messages an average-looking woman gets, and 25× as many as an ugly one. Getting swamped with messages drives users, especially women, away. So we have to analyze and redirect this tendency, lest OkCupid become sausageparty.com.