Association SuccessYou have to work with groups outside of your association to further the goals of your association. Almost every association recognizes this, and almost every association conducts an array of meetings and activities with external groups… but many do not connect these activities to the strategic plan of their association.READ MORE

MultiViewMake no mistake, conventions have never been void of showmanship, but as technology became cheaper and more accessible, the ability to provide “wow” factors increased dramatically. Suddenly, meetings were hell-bent on putting the “show” in trade show, led by technology conferences quick to use and promote the bleeding edge of social and visual technologies. Cool? Yes. Engaging? Definitely. But resulting in a better transfer of information and knowledge? Debatable.READ MORE

CEO RecommendedBrought to you by the Fort Worth CVBLearning about leadership is not the same as leadingBy Catherine IsteLeadership is a multimillion-dollar industry. From online articles to MBAs, business coaches to executive retreats, we are all finding ways to spend our organization's money developing our leadership skills. But there is a huge difference between learning leadership skills and applying them.

By William D. Pawlucy "Help! My board wants a big packet of information prior to a board meeting. But they don't read it, and the next-generation board members hate it!" said one executive director who puts together a 300-page packet for each board meeting. But it is possible to satisfy both while transitioning to a more condensed tool. By moving toward the path of brevity at each meeting, the board will be more focused on the mission of the organization and achieving its strategic goals.READ MORE

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PRODUCT SHOWCASE

This Town is Big Enough for All of UsAmarillo has over 6,000 hotel rooms to serve your every need. Starting in summer 2017, this inventory will include the Embassy Suites Convention Center Hotel, located directly across from the 410,000 square foot Amarillo Civic Center Complex. www.visitamarillo.com #Amarilloisonmymind.

MemberClicksIt can be hard for people to trust organizations - they can feel distant, sterile and impersonal. That’s where member testimonials come into play. People want to trust the word of other people. We’ve included the top questions you should ask current members to get the best feedback for those considering joining your association.READ MORE

Velvet ChainsawOur conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind — nurturing their learning. Be forewarned! We are not decorating learning spaces. We are designing them to foster, nurture and amplify our participants’ learning.READ MORE

SBI Association ManagementIf members are the engine that drives an association, your board of directors is its engineer. The health of the board is essential to the health of your organization and it takes intentional care and feeding to nurture. However, for many organizations, there is little intentionality. It’s not uncommon for associations to rest on tradition and old habits to guide board formation.READ MORE

Higher LogicHow is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks, most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects.READ MORE

Event Manager BlogWhy aren’t your tickets purchased meeting your preliminary estimates and what can you do with only a few days left? If it’s last minute and you still have seats to sell, here are a few sure-fire ways to get them sold.READ MORE