Traffic is the main fuel for running your online business. Without traffic, your business will not be able to move forward and generate revenue. There is mainly 2 main categories of traffic – Paid Traffic and Free Traffic.

I always encourage our students to master one paid traffic method and one free traffic method. Hence, you will be able to enjoy the best of both worlds. Please also note that the traffic methods are also dependent on the niche of your business. Different niche has a different reliable source of traffic.

In general, paid traffic means using money to get the traffic while free traffic means that you are required to do some “work” to drive the traffic.

Why do we encourage using both types of traffic? This is because for most of the time, paid traffic will be able to provide you with instant result. On the online world, speed is very crucial to your success. You’ll want to be able to test, tweak and maximize your website conversion as fast as possible. The result may be positive or negative but it allows you further fine-tune your website. Free traffic tends to be slower and you may not be able to see the result immediately. However, as you build up your free traffic, it will grow in momentum and continues to brings you traffic even when you stop doing activities that brings in the traffic. On the other hand, your paid traffic strategy will not work once you stop investing in it.

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Ewen Chia
is a Internet Addict. Marketing Online Since 1997. International Speaker and
Trainer. #1 International Bestselling Author of "How I Made My First Million
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