Option 1 upgrade the frame to a tcr/defy advanced then gradually upgrade the rest of the components (hopefully stretching out the effect of upgradeitis over a longer period. Would probably end up with full ultegra (mechanical) mavic wheels etc.

Option 2 upgrade entire bike to a tcr/defy advanced either 0 or 1 so ultegra di2 or ultegra mechanical straight up resulting in more initial outlay but pretty close to what above build would end up being. Although upgradeitis may hit as I am not gradually buying components.

Option 2 will get you there and could possibly end up cheaper as components by themselves are pretty expensive. The wheels on the defy advanced are nice so you wouldn't need to upgrade those for a while either. I just got an adv 1 for $2399.

You could always get an adv 2 for about $2000, its 105. So 200 grams heavier but otherwise identical bike, and more or less identical performance.

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