Southpaw Technology cures production chaos with more customizable reporting and scheduling, a more flexible interface, and a handful of new 3rd party integrations

Toronto, Canada – July 21, 2010 – Southpaw Technology, a leading developer of production digital asset management (DAM) technology for digital entertainment and enterprise companies, announced today that it will unveil TACTIC 3.0 at SIGGRAPH 2010. The brand new version will provide studios with a more open, flexible solution for speeding the creation of digital assets across highly complex digital productions, like those found in feature film, visual effects, animation, and cinematics studios.

TACTIC is four solutions in one. It combines asset management, workflow management, project management and communication tools into one dynamic Web-based, cross-platform solution. Battled-tested in some of the most demanding environments, TACTIC enables vast teams of artists and animators to work with terabytes of digital assets the way they want to, rather than forcing them into a specific workflow.

“TACTIC is the bedrock of our pipeline,” said Todd Jahnke, head of production at March Entertainment. “We use it for our production management, asset management, and overall pipeline solution. TACTIC also manages our communications with production partners spread across four countries. For March Entertainment, TACTIC is our solution to redefining what can be achieved in the production triangle of time, money, and quality.”

TACTIC 3.0 Highlights:

The main focus of TACTIC 3.0 is flexibility. Its highlights include:

- More intuitive and flexible interfaces that allow users to develop personalized screens to meet their unique workflow

- A powerful expression language that enables studios to mine and track production information from any internal system or application

- New and completely customizable reporting, scheduling and workflow features that transform mined data into useful, user friendly production information

- New integrations with the compositing application NUKE, the Adobe suite of creative tools, the Rush render queue system (beta) and IRIDAS FrameCycler (beta).

“As veterans of numerous digital productions, we recognize that no two productions environments are the same,” said Gary Mundell, CEO of Southpaw Technology. “Digital asset management systems that have any hope of managing the vast complexities inherent in so many disparate processes must use a solution that is flexible enough to adapt to any workflow, mine data from any application, creating any type of report, and be accessible from any location. That, in a nutshell, is TACTIC 3.0.”

Availability

TACTIC 3.0 will be on display at Southpaw’s SIGGRAPH 2010 booth, #205. It is available immediately for licensing. For additional information, please visit www.southpawtech.com