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Coupon use is on the rise as consumers continue to shop more frugally, but grocery stores in the Tampa Bay, Fla., area say they have also noticed an increase in fraudulent coupons. Most of the time, supermarket employees say, the fake coupons were bought on the Internet and feature deals that seem too good to be true. "Do you really think that Kool-Aid would give you a coupon worth $10 off when the product itself is only $1.99?" explains Shannon Patten, a spokeswoman for Publix.

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Coupon use is on the rise as consumers continue to shop more frugally, but grocery stores in the Tampa Bay, Fla., area say they have also noticed an increase in fraudulent coupons. Most of the time, supermarket employees say, the fake coupons were bought on the Internet and feature deals that seem too good to be true. "Do you really think that Kool-Aid would give you a coupon worth $10 off when the product itself is only $1.99?" explains Shannon Patten, a spokeswoman for Publix.

Kraft is bringing back ad icon Kool-Aid Man, the smiling pitcher of fruit drink. In a new spot by Ogilvy & Mather, Kool-Aid Man wins a race against a bottle of soda. The spot is meant to show Kool-Aid provides more beverage for the same amount of money.

Kraft Foods has retooled some of its Kool-Aid drink mixes to bring them in line with the company's nutrition guidelines. The new mix has added antioxidant ingredients and improved taste. The company also has rolled out a Kool-Aid water beverage.

Kraft Foods has retooled some of its Kool-Aid drink mixes to bring them in line with the company's nutrition guidelines. The new mix has added antioxidant ingredients and improved taste. The company also has rolled out a Kool-Aid water beverage.