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Friday, February 20, 2009

proSEO Reveals the Inner Workings of Web Pages

If you make it your business to understand how well Web pages are optimized for search engines, proSEO is a good way to go for iPhone users. This handy app from Infinidigm enables to look at a Web page’s keywords, tags, HTML and other important attributes that factor into a site’s search engine ranking.

Enter the URL of the Web page you wish to analyze into the app’s browser and bookmark it if you plan to revisit it. After the Web page loads, tap the Analyze button and proSEO does the heavy lifting.

You can analyze a page by selecting one of four options: Source Analysis, Body Text Analysis, Anchors and Link Text and Images and Alt Text. Tap, say, Body Text Analysis and you’ll see the all the text that appear on your chosen Web page, the page’s word count and its stop word ratio.

Some of that is evident, even for users who are unfamiliar with SEO jargon. Stop word ratio is a measure of the number of times words such as “the,” “and” and other oft-used words appear on a page. Searchbots ignore commonly used words like those.

Some of that is evident, even for users who are unfamiliar with SEO jargon. Stop word ratio is a measure of the number of times words such as “the,” “and” and other oft-used words appear on a page. Searchbots ignore commonly used words like those.

For example, a look at AppCraver’s home page reveals 1979 words (which includes menus, captions and other text) with a word stop ratio of 43.507%. That means about half the words on the home page are indexed by searchbots.

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