3. Fundraising Strategy/Approach: Who Would You Rather Ask for a Gift: a Woman or a Man? (101 Fundraising): Would gender-specific appeals produce more fundraising revenue for you? Research increasingly reveals that women respond more positively to appeals directed specifically to them. But there are sexist pitfalls, too, if you aren’t careful.http://101fundraising.org/2014/09/rather-ask-gift-woman-man/

4. Fundraising Strategy/Approach: 7 Tips for Your Nonprofit Communications Plan (eJewishPhilanthropy): Does your nonprofit have a clear communication plan? Does it do all it should to support your fundraising? This article describes 7 techniques and tactics that should be in every program of nonprofit communications.http://ejewishphilanthropy.com/7-tips-for-your-nonprofit-communications-plan/

5. Fundraising Strategy/Approach: Move a First-Time Donor to a Major Donor (Bloomerang): Converting a first-time donor into a major donor is easier than you think, according to Rachel Muir, CFRE, VP of Training at Pursuant. In this recorded webinar and transcript, she shares how to build a prioritized portfolio of major gift prospects and how to apply cultivation plans to a calendar to stay organized and upgrade donors.https://bloomerang.co/blog/video-move-a-first-time-donor-to-a-major-donor/

9. Technology: Web Design 101: How HTML, CSS, and JavaScript Work (HubSpot): If you want your fundraising website to look the way you want it, even if you have never done anything more complicated than upload a photo to Facebook, you probably need to know enough about current programming languages to talk with a web designer or programmer. Here in one article are simple explanations of the three most important coding technologies for websites: HTML, CSS, and JavaScript.http://blog.hubspot.com/marketing/web-design-html-css-javascript

10. Fundraising Strategy/Approach: Successful fundraising for the long-haul |Tackling the “not-so-sexy” stuff (Pamela Grow): Here’s a first-person account of how one fundraiser took stock of her new organization’s major weakness (lack of a consistent program for individual donors) and what she did in one year to build the foundation for a more diverse fundraising program for the long haul.http://www.pamelagrow.com/4067/successful-fundraising-long-haul-tackling-not-so-sexy-stuff/