Speed to Proficiency: Creating a Sustainable Competitive Advantage

Arie de Geus said, “The ability to learn faster than your competitors may be the only sustainable competitive
advantage.”
So why, twenty years later, is training still the first thing that financially strapped organizations cut?
The answer is obvious – line of business managers do not see a clear line of sight from resourcing the
training
function to achieving top or bottom line goals.

Yet at the same time, leading edge enterprises are experiencing amazing learning results. Dr. Bruck has helped
Fortune 500 companies to save – by their own estimates – hundreds of millions of dollars through thoughtfully
designed and flawlessly executed initiatives.

In this informative and captivating presentation, Dr. Bruck shares his analysis about the root of the
organizational
training problem and gives practical guidance on how to translate learning investments into top line revenue
and bottom line cost savings.

You will learn

The little known category error that has defocused corporate training since the advent of
eLearning – and a simple way to avoid it.

The vital part that executive sponsors and first line managers play in continuous learning

How training, informal learning communities, and performance support systems form a three legged
learning stool

The five key requirements for your learning technology, and what to do if your software doesn’t meet
them

Transforming 20th Century Organizations with 21st Century Technologies

When people think of transformational technologies, they often think about what the next big thing will be.
Make no mistake, identifying the technologies that will disrupt your industry and knowing when to jump are
important strategic decisions. But focusing on tomorrow’s technologies is not enough.

The technologies currently being used in your organization are changing everything. They will have profound
impacts on your operations, talent management, and possibly even what business you are in. Ride the wave of that
change to achieve a competitive advantage. Ignore it at your peril.

In this informative and captivating presentation, Dr. Bruck provides valuable information about how today’s and
tomorrow’s technologies are changing the very fabric of the workplace, and the organizational strategies that
will provide a sustainable competitive advantage in a rapidly changing market.

You will learn

The four factors that work together to power transformation

How to profit from today’s technologies that you may be underutilizing

Tomorrow’s technologies that competitors are adopting today

Webinars

Beyond the LMS: 21st Century Learning Systems

Contact Bill to schedule this webinar for your
company.

There is an ever-increasing resistance to LMS-based eLearning within leading edge organizations.
Learners are tired of sitting through 160 slides of content. Managers are tired of people taking eLearning
and not having skills to do their job. Business owners are beginning to relegate eLearning to simple
compliance
(“so we can say we did it”) courses. They all have valid concerns.

In this interesting and informative webinar, you will learn how about how 21st century learning systems
can:

Support true instruction, not just simple content presentation

Integrate coaching and OJT into the learning process

Go beyond multiple choice quizzes to assess the impact of learning on the job

Integrate social media in both formal and informal learning programs

Converge with knowledge management in creating performance support systems

Integrating Formal, Informal, and Just-in-Time Learning

Contact Bill to schedule this webinar for your
company.

Today, learning professionals have so many tools in their toolbox, it’s hard to know when to use each!
Blended learning, social learning, informal learning, performance support, rapid eLearning, coaching,
on the job training, action learning - it’s enough to make your head spin!

In this interesting and informative webinar, you will learn a simple, easy to understand thinking framework
that has produced million-dollar bottom line results for leading Fortune 500 companies. The Continuous
Learning Model
will show you:

How to weave social learning into your training programs

How to effectively blend learning modalities together

How to integrate performance support into training

When to use informal learning – and when not to

Six Secrets to Selecting the Right LMS

Contact Bill to schedule this webinar for your company.

Selecting an LMS is tough for one reason: You don’t do it every day, or even every year. Do it wrong and you may
wind up with an LMS that works well for IT, but not for L&D, one that seemed great during the demos but doesn’t
really work all that well for you, or a vendor that doesn’t provide the service you need.

In this interesting and informative webinar, you’ll learn:

How to navigate LMS pricing models

Creating effective functional requirements

Choosing an appropriate support package

Evaluating customization options

Considering vendor sustainability

Using the right evaluation & selection process

Maximize Speed to Proficiency with Knowledge Bases

Contact Bill to schedule this webinar for your company.

There has been a lot of talk over the years about the convergence of learning and knowledge management.
In this presentation, Dr. Bill Bruck will provide a concrete example of how a Fortune 100 company used
knowledge bases to minimize training time, contain costs, and improve productivity.

In this interesting and informative webinar, you’ll learn:

A practical example of a knowledge base in action

The functional requirements for knowledge bases

How to integrate a knowledge base with a learning initiative

Social Learning: Beyond the Hype

Contact Bill to schedule this webinar for your company.

There’s a lot of talk about social learning these days; everything from how informal learning
will replace training to new “social learning management systems.” What can social learning
really do for your organization, and how much of it is hype – the shiny object of the month?

In this interesting and informative webinar, you will learn how about how social learning has been
used to create demonstrable 10x speed to proficiency, and the technologies and learning processes
used to create these real world results. Learn:

How to leverage informal learning for results

What L&D can – and cannot – do to create communities

How to weave social learning into your blended learning programs

Why social networking systems don’t really cut it for L&D

What to look for in social learning software

Workshops and Concurrent Sessions

Professional Networking with Social Media

How can you, as a busy professional, use social media effectively?
Should you have an account on established social networking sites like
Twitter, Facebook, LinkedIn? What about Google+, Pinterest, Tripit, and
other newer ones? How can you deal with the overload of information, multitude of social media sites,
and strangers wanting to connect with you? Should you maintain a blog? What personal information should you share?

Busy professionals know that some type of on-line presence is becoming more and more commonplace in today’s wired workplace.
But the exact benefit they can produce, the risks they might pose, and the time investment
they deserve are questions that need to be answered.

You will learn

To define actionable social media goals

How to budget your social media time

Which social networking sites can best meet your needs

What information to share

The rules of social media etiquette

Designing Blended Learning Programs

The promise is clear: Blended learning programs can combine the best aspects of instructor-led
and web-based training with online coaching, performance support, and guided on-the-job practice,
providing learners with a rich experience that
impacts the bottom line in critical areas of the business.

The reality is often different. Initiative owners sometimes find themselves with a consultant’s
one-off solution that
doesn’t scale, features from content providers or LMS vendors that don’t translate to learning programs,
and expenses
that would fund small aircraft carriers.

Instructional designers must deeply understand the capabilities of various media and their implications
for thinking
differently about the learning enterprise. They must build a new skill set onto their existing knowledge
of instructional
design that can manifest itself in seamless learning experiences that transfer knowledge to on-the-job
capabilities and
performance improvement.

In this workshop, you will learn

How to think out of the WBT/ILT box in designing blended solutions and move from "training events"
to "learning programs"

What the available media and supporting technologies for blended learning are

How to map media to learning objectives

How to analyze constraints and integrate them into program design

How to use online instructional design standards in creating effective blended learning

How to use an end-to-end methodology for effective program management

What the five critical roles in blended learning programs are and how they affect program design

Bill Bruck provided highly current and applicable information about technology issues facing higher education and IT companies today. He did so in a manner that was clear and easily understood by all members of the audience. He was very well prepared with extensive research and his easy-going, thoughtful approach enabled the audience to relate his examples to their day-to-day life.

David Hansen, Datatel Corp.

Amazing! Most of us, in the learning and development area ready and study a lot. The reason why I loved the webinar was because you were able to approach many known subjects with a direct but fresh view. I was super engaged and while hearing the content was really thinking about things I could change in my job!