Korea’s Top Portal, Naver, Renews With Yahoo

Yahoo has renewed their partnership with Naver, Korea’s largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver’s toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea’s second largest portal.

SEOUL Korea, December 15, 2006 – Naver, Korea’s number one search portal
and Overture Korea, a leading provider of search marketing products and
services, announced today that they have renewed their strategic search
marketing partnership. Overture will continue to be the provider of
high-quality sponsored search listings in response to general search
queries on Naver and queries from Naver’s toolbar application.

“Naver’s leadership position as Korea’s most visited online destination
provides opportunities for our advertisers. We are proud to continue
working with Naver to connect businesses and consumers at the point of
search,” said Kim James Woo, Regional Vice President of Yahoo! Search
Marketing in Asia and CEO of Overture Korea. “Our priority is to
deliver high quality leads to our advertisers and relevant results to
users, and this agreement enables us to drive those efforts even
further.”

The deputy managing director of e-Biz from Naver, Min-Soo, Yeo said,
“This re-contract gives us a great opportunity to reaffirm the mutual
trust that we built together with an effort to develop domestic search
ad market. NHN will continue to work closely with Overture to protect
advertiser’s rights and interest and provide a valuable ad services to
the Korean market.

For more information about Naver, please visit: http://www.naver.com/.
For more information about Overture Korea’s offerings, please visit:
http://www.overture.co.kr/

About Naver

Naver(www.naver.com ), the search engine of NHN
Corp is the number one search portal in Korea which has 16 million of
daily visitors and its homepage features 850 million page views. Since
its inception in June 1999, Naver has taken a leading role in developing
Korea’s search services industry through the search engines invented by
in-house technologies, such as Comprehensive Search, Knowledge Search
and Book Text Search. Especially the Knowledge Search which started
operating in October 2002 provides data base of knowledge based on
experiences and senses of internet users. It is settled as the new
paradigm of search service.

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When I saw this article in the first raw in daily search news, I was quite surprised.
Maybe It’s because I am Korean who is very into the area. I haven’t seen many articles about Korea,one of biggest internet world. So,I am exited and that’s why I decided to leave my comment for the first time.
About the article above, I would call the company Overture korea instead of Yahoo korea.
Yahoo is the parent company of overture, but it’s not exatly same. Specially in korea
overture used to contract with amost all search engine(I don’t know how it worked out). It has a cool feature that you simply pay for overture but you can see your ad through almost all portal sites whom overture contract. When the title came to me first, I thought they would do some services together. But they’re not.
I don’t really like that kinds of headlines which try to draw people’s attention.-_-;

Anyway, I’d like to finish to tell you keep watching korean’s movement. Koreans are fast doers, I was told Korean potals thrive on introducing new features with web 2.0.
I hope I could join some of them ^-^.

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