Big Bazaar's Sampoorna Mahila Grand Finale

Hyderabad, January 18th, 2012- The city got a contemporary yet traditional dose of complete woman, when the housewives from the city, competed with each other in rich and colourful traditional dress contest at the ‘Sampoorna Mahila’ Grand Finale hosted by Big Bazaar at Big Bazaar, Kacheguda on Friday. Each of the contestants enchanted Tollywood singer Ms Kaushilya and other judges with their talent to vie for the Big Bazaar’s “Sampoorna Mahila” crown. Big Bazaar’s “Sampoorna Mahila” Winner, 1st Runner up and 2nd Runner up each from Big Bazaar Ameerpet, Tarnaka and Kachiguda stores were announced.

Over 17000 housewives participated in “Sampoorna Mahila” contest at Big Bazaar from Hyderabad. The final 30 contestants were chosen through two rounds of skills in traditional Rangoli contest and a cooking contest from the 17000 housewives who evinced interest by filling a form. The shortlisted winners were called for a Grand Finale at Big Bazaar Kachiguda store along with their families.

The three winners of the Big Bazaar’s “Sampoorna Mahila” Grand finale, got one year’s grocery free (each winner gets Rs 15000 vouchers), free makeover vouchers from Star & Sitara and a lifetime opportunity to be a celebrity in its own right by becoming a part of print ad, outdoor & an opportunity to go Live on Radio Mirchi.

Speaking on this initiative, Mr. Venkateshwar Kumar, Vice President - South, Big Bazaar said “Big Bazaar’s Sampoorna Mahila is our way of celebrating the spirit of Indian housewives, who truly stands for a complete woman and also providing a platform for them to showcase their skills. We thank all the housewives, our biggest patrons, who showed tremendous enthusiasm by participating in such a large number and making this initiative a grand success.”

About Future Group: Future Group is among India’s leading business houses with multiple businesses spanning across the consumption space. The group operates some of India’s leading retail chains like Pantaloons, Big Bazaar, Food Bazaar, Central, Home Town and eZone and also has allied businesses in consumer finance, life and non-life insurance, logistics infrastructure and supply chain and brand and IPR development. The group operates around 16.5 million square feet of retail space in over 93 cities and towns and 60 rural locations across India. The group’s retail formats connect over 250 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.’