Here are just a few: AdWords Google Analytics can import your AdWords data seamlessly, to bring you crucial information about what visitors do after they’ve clicked on your ad. You’ll gain deeper insights into how your ads and campaigns are performing. AdSense AdSense gives content publishers and bloggers a way to earn money with relevant ads placed on their websites, mobile sites, and site search results.
Pearltrees. Educators in the United States face not one but two skill gaps – the gap in skills high school seniors have when they start college and the second, when college graduates begin their first job and are not prepared to do the job they were hired for.

This week I bookmarked [using Pearltrees] articles that provide a fresh perspective on these problems along with potential solutions. And just how big are these gaps? Difficult to pinpoint, but it’s not closing, it’s widening, furthermore the United States ranks far below other developed nations in academic performance on high-school science, math and reading assessments. But there is hope. I conclude by sharing reports of four innovative approaches to education reform that have great potential to address the void.
TechnologyToolboxForEducators. L'évaluation de la performance commerciale. La performance commerciale de l’entreprise (et des organisations plus largement, associations et administrations publiques notamment), est une notion qui semble faire relativement peu débat.

It means a lot less money for Google's network of publishing partners, such as the New York Times. Foremski's Take: $GOOG's Q3 report showed zero growth for AdSense compared with 22% yearly growth for its AdWords network. Not only has yearly growth come to a stop but AdSense revenues have shrunk every quarter this year (see chart below). The continuing plunge in AdSense is in sharp contrast to robust 20% revenue growth in 2012, which outpaced AdWords' growth of 19%.
Management par les objectifs Archives. 8 astuces pour bien débuter avec Periscope.

As if they were two innovation champions of the same kind… Google and Apple may seem to share similar innovation patterns from afar, but under the hood, they play totally different ball games. This way, they demonstrate their ability to build their own identity based on a genuinely personal innovation model. Leadership and Culture. Using Analytics to Measure Your Landing Page Performance. Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance.

While there are other, proprietary programs that offer analytics features, this article focuses on using Google Analytics for analyzing landing page performance. We’ll cover some basic and advanced topics: Getting and setting up Google AnalyticsUnderstanding the main dashboardRemedying bounce rate issuesSetting up goalsLanding page specific data sets Getting Google Analytics If you don’t already have Google Analytics, go to google.com/analytics, sign up for an account and obtain your tracking code. You can also add it to your Unbounce landing pages by following these instructions [Video].

Google Consumer Barometer. Q&A: Patrice Lamothe of Pearltrees on personal ...
Believe me when I say you've never used a web application quite like pearltrees.

With this application, you can literally map your personal web. Take all of the bookmarks scattered across your web browser, assign them a category and you've got a pearltree. It's a new way of seeing the web. Think of it as Web 2.5. Pearltrees was the darling of the 2009 LeWeb conference, which included a keynote and product demonstration by pearltrees CEO Patrice Lamothe (no relation). I met Patrice while in Paris at the LeWeb conference. Web entrepreneurs create products or applications that they feel fills a hole in the web experience. Pearltrees let you manipulate Web content to create something different: a personal organization of those contents. Why would you do this? Eventually, you want to use other's human organization of the Web to discover new contents you are interested in or just to let yourself be guided through a human curated Web.