Keurig Green Mountain Is Soaring

Keurig Green Mountain shares were up nearly 11% Friday
after announcing it had partnered with Kraft to start selling
that firm's coffee products in K-Cups.

Caffeine fiends will now be able to pop brews from Maxwell House
and McCafé into their machines.

"At Kraft, we have made significant strides in rejuvenating
our coffee business across all segments - including mainstream,
premium and on-demand - by focusing on driving profitable growth
for our brands and our customers," said Dino
Bianco, Kraft's Executive Vice President and President,
Beverages. "This agreement offers the opportunity for expanded
distribution across multiple channels, and is another example of
our focus on long-term growth in action."

Terms of the deal were not disclosed.

Keurig Green Mountain shares are up nearly 60% in 2014 and
360% from lows reached in July 2012 in the months following David
Einhorn's announced short position.