CHICAGO & NEW YORK--(BUSINESS WIRE)--July 12, 2007--The Wm.
Wrigley Jr. Company (NYSE: WWY) and the National Basketball
Association (NBA) today announced a relationship that makes Wrigley's
brands, Big Red(R), Juicy Fruit(R), Winterfresh(R), Doublemint(R) and
Wrigley's Spearmint(R), the "Official Chewing Gum(s) of the NBA." As
part of the partnership, which includes exclusive category rights,
Wrigley's and the NBA will work together to develop integrated,
NBA-themed marketing platforms for the five chewing gum brands.

"Fans are loyal to the NBA because of their love for the players,
teams and the competition that make the game exciting," said Paul
Chibe, Wrigley's Vice President of U.S. Marketing. "Many NBA fans love
chewing our iconic Wrigley's brands, so the partnership is a great way
to bring together these modern American favorites."

The partnership officially launches at a grassroots level this
summer through the NBA's Jam Van mobile tour, where as a presenting
partner the brands will reach consumers in 12 markets nationwide. The
NBA Jam Van presented by Wrigley's provides off-court-interactive
basketball fun and excitement for NBA fans of all ages. The program,
active through September 2007, includes 8,000 square feet of
basketball themed activities such as the NBA Jam Van Video Arcade and
the league's Measure-Up Activities, in which fans can compare their
hand and shoe sizes, height and reach to those of NBA and WNBA
players.

In addition, the Wrigley's brands and the NBA will launch a
marketing program for the 2007-2008 season to reach the NBA's fan
base, inclusive of young, multi-cultural, trend setting teens and
young adults.

"For years chewing Wrigley's has been as commonplace among NBA
players as much as the crossover dribble," said Mark Tatum, NBA Senior
Vice President of Marketing Partnerships. "The agreement between the
NBA and Wrigley's simply makes it official and provides us with a
variety of marketing opportunities using Wrigley's five well-respected
brands."

In addition to the NBA league partnership, the five Wrigley brands
have partnered with the N.J. Nets as the presenting sponsor of "Nets
Overtime" - the time period from the conclusion of the Nets playoff
run, through the first day of the team's 2007-2008 training camp. They
will be featured in all Nets events and communications throughout the
summer. The partnership will continue throughout the 2007-08 regular
season and include extensive Wrigley's branding during Nets home
games.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment
brand that features 30 teams in the United States and Canada. This
season, NBA games will be televised in 215 countries in 41 different
languages. The league's worldwide reach can also be seen with 85
international players on NBA rosters. As fans witness tremendous
performances on the court, some of the NBA's most significant efforts
occur off the court. This past year, the league launched its most
ambitious community outreach endeavor, NBA Cares. Over a five-year
span, players and teams will raise and contribute $100 million for
charity, donate more than one million hours of volunteer service to
communities worldwide, and build more than 100 educational and
athletic facilities where children can learn and play. For more
information on the NBA, visit NBA.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections
with a wide range of product offerings including gum, mints, hard and
chewy candies, lollipops, and chocolate. The Company has global sales
of nearly $4.7 billion and distributes its world-famous brands in more
than 180 countries. Three of these brands - Wrigley's Spearmint(R),
Juicy Fruit(R), and Altoids(R) - have heritages stretching back more
than a century. Other well-loved brands include Doublemint(R), Life
Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R),
Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme
Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), and
Cool Air(R).

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Wm. Wrigley Jr. Co.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.