Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. So it wasn’t until recently, when I was stuck on a 10 ½ hour flight, that I opened the book. What is Customer Intimacy?

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WEBBIQUITY

SEPTEMBER 8, 2010

[2010, Build] Best Social Media Stats and Market Research of 2010 (So Far)

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? based (86%) companies. link].

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WEBBIQUITY

FEBRUARY 16, 2011

[2010, Build] Best LinkedIn Guides, Tips and Tactics of 2010

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.. Digg this!

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BUZZ MARKETING FOR TECHNOLOGY

DECEMBER 15, 2009

[2010, Build] 10 BtoB Marketers Predictions for 2010

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it).

Optimize company news for SEO benefit? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Best Social PR Guides and Tips of 2010 (So Far).
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Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Enjoy! Tweet This!
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[2010, Build] 17 Questions On How To Build A Content Marketing Strategy [Q&A]

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. What are some of the biggest mistakes that companies make around content marketing? second common mistake is that many companies focus too much on volume. Interview your customers. We hope this helps.
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer: The Enterprise.
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It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime communication platform embraced by older generations, and even LinkedIn adding various functionalities throughout the year to continue to remain relevant as the default social network for professionals. Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe.
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[2010, Build] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.CK'S B2B BLOG |
THURSDAY, MARCH 18, 2010

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