Archive for November, 2009

“If you always put limits on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.” -Bruce Lee

Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.

In a recent study conducted by top industry experts, (and by that we mean two interns hopped up on Mountain Dew and leftover Halloween candy), it was confirmed that the amount of Chewbacca Americans receive on a daily basis is low to quite low. Some recieve little to no Chewbacca at all – a leading cause of Chewie debt. Luckily the fine folks at instantchewbacca.com have clearly said enough’s enough as they bravely combat this epedemic. Kudos fine sirs and arrrarroowwrrerr!

One of the coolest cats(Be-Bop slang meaning people) of all time. If your eyes can get past how cool this collection looks your ears will for sure thank you. The Complete Columbia Album Collection by Miles Davis includes 52 albums spread across 70 CDs, a previously unreleased DVD of Live in Europe ’67, featuring performances by Miles, Wayne Shorter, Herbie Hancock, Ron Carter, and Tony Williams, a 250-page color book with a biography, annotated discography, and song index, tons of unreleased and rare audio recordings, and more($330).