Friends Who Are Going

Friends Attending

Friends Attending

Friends Attending

Description

Digital Marketing For Any Business

Harness The Power Of The Internet, And Grow Your Business For A Fraction Of The Traditional Cost

NMIT | Thursday's 6-7.30pm | Starting 24th August | 10 Weeks

Struggling to grow your business? Want to increase your profit margins by spending less on advertising, and still get the same (or better) results? Or perhaps you want to know how to make the most out of your marketing team, or learn what you should be expecting of your marketing agency?

Many businesses fall into one of two categories... Those who spend little to nothing on marketing because they are afraid of throwing away money, and those who have a decent marketing budget, but have no real idea what results their marketing is bringing to them.

Almost every business can be grown by improving its marketing. And now, thanks to the internet, it does not need to cost a fortune to get significant improvements.

Sadly, many small and medium sized businesses are unnecessarily struggling due to the competition now online. Regardless of if you are a business owner, responsible for a businesses marketing, or an entrepreneur just starting out, this course is guaranteed to offer you a fresh and up-to-date approach to digital marketing.

So what will you learn?

Week 1: Your Purpose, Marketing Message & USP

One way to describe marketing is 'the communication of your message'. Effective marketing requires a strong message. To develop a strong message you need to be clear about your purpose, yet few businesses have the clarity they need.

By the end of this module, you will know how to craft a message that not only increases sales of your products or services, but also inspires your team to perform better, and will increase your own life satisfaction.

Cost: $35

Week 2: Email Marketing

Despite the American Marketing Association consistently rating email marketing as by far the best return on investment for your marketing dollar, email remains underappreciated, and poorly implemented.

Although it is one of the oldest digital marketing strategies, email is actually becoming more effective as time goes by. However, it is also increasingly important to get it right.

By the end of this module you will learn the many uses of email, and how you can use it to create an automated marketing machine that builds a list of prospects, establishes trust, and make you sales - 24/7.

Cost: $35

Week 3: Sales Funnels & Processes

Optimizing the sales process is well understood by many large businesses, and one of the ways in which they are able to be very competitive. Sadly many small to medium business owners fail to make the most of this strategy, online or offline.

In this module, you will learn how to design processes that generate additional revenue in your business, without spending another cent on advertising. What's more, if online, many of these can be fully automated.

You will also learn how to do this in a way that provides added value to the customer, and leaves them even happier.

Cost: $35

Week 4: SEO For Local Businesses

Globally, SEO (Search Engine Optimization) can be very competitive. However, for local businesses getting found in Google is usually very manageable.

Estimates put the percentage of customers who find local business using search engines at between 60 and 90%. Gone are the days of the Yellow Pages! If you are not getting found in the search engines, you are losing out on a lot of business. Local searches are some of the highest quality leads a business can hope for. These prospects live in your area, and are actively seeking your product or service, and are usually ready to buy.

In this module, you learn how to get found, and how to ensure your listing is clicked on ahead of the competition. You will also learn the many common mistakes many mistakes that businesses make, which can get them banned by Google.

Cost: $35

Week 5: Adwords, Facebook Ads & Retargeting

One famous business man once commented, "I know half the money I spend on advertising is wasted; the trouble is I don't know which half." The good news is that with the internet we can now know which half. The bad news is that most businesses still don't take the trouble to check.

In this module, you will discover the pros and cons to each of the main online advertising channels, and how you can ensure you are not wasting money when you use them.

We will also take a look at retargeting, and how you can use this very powerful strategy to significantly increase your results for all your marketing efforts (and all for pennies on the dollar).

Cost: $35

Week 6: Social Media

Social media has caused quite a buzz in the world of online marketing, and many businesseshave scrambled to make the most of this internet phenomenon. The problem is that, most have no idea why exactly they are using it, or how to make the most from it.

During this module you will discover how to avoid wasting time and money struggling to stay on top of the social media craze, while learning how to maximise its potential to grow your business with minimum effort.

You will learn to build your reputation, create a communication channel, develop brand personality, leverage social proof to increase conversions, find ideas for improving your business, generate leads, and of course, make sales. You will also learn about the dangers of negative social proof, and how to mitigate them.

Cost: $35

Week 7: Affiliate & Integration Marketing

Affiliate and integration marketing are two strategies that have been used to grow some of the world's largest companies, and have been used to generate huge cash flow during launches. (I personally used it to generate $1.4 million USD in revenue over just ten days - so I am a little biased towards this particular marketing strategy.)

The best part about both of these methods, is that you only pay for results (and often not until thirty days after a sale has been made). This makes it ideal for not only growing large companies, but also for small businesses on a tight budget.

At the end of this lesson, you will know what you need to do to setup and implement a successful affiliate or integration marketing campaign.

Cost: $35

Week 8: Content Marketing

Unless you have studied online marketing techniques you would be forgiven for never having heard of content marketing, yet this strategy has been used to great effect in various forms for decades.

Content marketing can not only help generate leads, but also establishes a greater degree of trust and pre-educates your prospects.

You will learn a range of low to no cost techniques that will get people wanting to buy from you before they even meet you. A great way to reduce the need for sales!

Cost: $35

Week 9: Copywriting

Copywriting has been called the highest paid skill on the planet. While this claim may well be an exaggeration, it is no exaggeration to say that copywriting has been fundamental to the success of a great many businesses.

'Copy' is the words you use on your sales pages, websites, business cards, brochures, and any other marketing material. Poor copy and you can spend a fortune on advertising, only to get dismal results. Good copy, on the other hand, can bring a flood of sales to your business.

To become a copywriting professional can take months of training and years of practice. However, in just ninety minutes you will learn the key skills that will allow you to get immediate results that will pay for this entire training many times over.

Cost: $35

Week 10: Tracking, Split Testing & Conversions

While this may sound a very dry topic, as a business owner you should be very excited. This is the key to maximizing results and scaling any business.

By tracking and testing you can increase conversions which increases profit, so you can increase your spend on advertising, allowing you to become more competitive.

You learn not only how to track and test, but also a variety of tips to improve the effectiveness of your website and sales materials.

Cost: $35

PLUS: Hot Seat & Review Time

Before each session, from 5.30-6pm, there will be an opportunity to ask any questions you may have about the content from previous sessions.

This will give you an opportunity to try and implement the strategies taught, then seek help should you have any problems. You will also have the chance to take the hot seat, where we will look at a business and review it on the spot.

This provides great value to everyone in the room, but especially for the business who benefits from the free consultation, as well as from the group's feedback.

This session is optional, and provided as an opportunity for people to arrive ahead of the evening's presentation.

Cost: Free with every session

Each week you will also be given an optional assignment, with specific objectives to implement in your business. This will help you better understand the material, and more importantly, get results as you go.

Total cost if you attend all the modules on a casual basis is $350. However, pay in advance and it is only $300, saving you $50. Or, pay before August 18th for the early bird price of just $249 (a saving of $101).

And, if you book for the full program, you will be covered by my personal guarantee... I am so confident that you will find this content of such exceptional value that, if by the end, you feel it was a waste of time and money, I will return you 100% of the cost, plus give you an additional $50 as a way of apology.