* A pledge to act on “reliable takedown requests within 24 hours”. Google is developing new tools to make the submissions process easier, with faster responses promised to those who “use the tools responsibly”.

* Terms “closely associated with piracy” are to be blocked from appearing in Autocomplete boxes.

* The AdSense program will be more closely monitored with violators of the new terms being expelled from the platform altogether.

* Pre-authorised content is to be prioritised in search results.

Google has also said it will improve its “counter-notice” tools for those who believe content was removed incorrectly.

“There are more than 1 trillion unique URLs on the web and more than 35 hours of video uploaded to YouTube every minute,” the post reads. “It’s some pretty fantastic stuff – content that makes us think, laugh, and learn new things. Services we couldn’t have imagined ten years ago – iTunes, Netflix, YouTube, and many others – help us access this content and let traditional and emerging creators profit from and share their work with the world.

“But along with this new wave of creators come some bad apples who use the internet to infringe copyright. As the web has grown, we have seen a growing number of issues relating to infringing content.

“We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time. But as the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem.”

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.