The boozy package holiday breaks have lost their allure, with millennials now ditching them for foreign festivals, posh hostels and destination hotels

But it turns out that the cheap alcohol-fuelled breaks have lost their allure, with millennials now ditching them for foreign festivals, posh hostels and destination hotels – in short, whatever looks good on Instagram.

Andy McKay, who set up the Ibiza Rocks hotel brand with his wife Dawn after several years of running the famous nightclub Manumission, says that the youth of today are far more particular about their holidays.

Ibiza Rocks Hotel was the first destination concept hotel in Ibiza in 2008, catering for a new generation of music lovers and putting two fingers up at the traditional 18-30 style tour operators.

He told Sun Online: “The original youth holiday concept was revolutionary when it came out in the early 80s, but the pace of change has accelerated and young people nowadays are more discerning, educated and musically aware.”

The original youth holiday concept was revolutionary when it came out in the early 80s, but young people nowadays are more discerning

The proof is in the pudding – while many of the traditional 18-30 tour operators have folded, destination hotels aimed at young people and foreign festivals are booming.

There will also be a market for the booze break, but according to reports, 767,000 Brits travelled overseas to a foreign festival in 2015 and the average 22 year old visited two live music events abroad.

The rise of hotels like Ibiza Rocks, where Stormzy is this year curating his own #Merky Festival, and Ushaia, which has followed the IB format of live performances within the hotel grounds, have also given rise to a new type of hotel catering specifically for Millenials.

For example, the every Hotel in Piccadilly, London, which aims itself squarely at the twenty-something market, has scrapped many of the old hotel favourites like bell boys and replaced them with super-fast WiFi and decent coffee.

Andy and Dawn McKay of Ibiza Rocks spent several years running the famous nightclub Manumission

The every Hotel spokesperson said: “We did a lot of research and what came back is that they didn’t want to compromise on comfort or price, but they didn’t need all of the bells and whistles like previous generations.

“The obvious things that they won’t do without are a fast free WiFi and complimentary mini bars because they won’t pay through the nose for a coke, and they wanted fresh coffee in their rooms, absolutely no granulated stuff.

“In return, don’t need any bells and whistles, or people pandering to them.

“It’s very much like the Starbucks culture – they want a top product but no table service.”