#ReebokMustFall – Reebok Drops AKA

South African rapper, songwriter, record producer, singer and entrepreneur, Kiernan Jarryd Forbes, known professionally as AKA took to socials this morning and responded to a fans tweet which who was showing appreciation to the collaboration he and Reebok had last year.

“Those air forces are fire but the SNEAKA is special because it represents one of our own. And it’s more comfortable than any pair of air forces that I own.” Renzo said.

AKA responded to this tweet saying “Can you believe they didn’t pay me a single cent for this? … not one cent.”

He responded to a widespread of reactions from Tweeps who believed that he was making money from the sneakers and went on to tell the story of how Reebok had made him settle for this deal, and because it was his passion to make sneakers he settled for the deal just for the ‘culture’.

Kiernan explains his frustrations on this and revealed there wasn’t even a contract written up for this deal and says Reebok straight up used him to bring the brand “back from the dead”.

I had no choice … it was always a dream of mine to have my own sneaker. I guess that’s why I took a shitty deal in exchange for doing something for the culture. https://t.co/9UUKFEnnGq

Well, same thing that happens most of the time … you bring a brand back from the dead and someone in some office in Cape Town can’t stand to pay you more than they make in a year. https://t.co/0vwjLNXeqY

At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly.

This doesn't have to do whether you love AKA or you don't.. We can't tolerate the tendencies of companies not abiding to their promises to our fellow citizens. These companies think they smart. We don't approve such mugathari behavior! They must fall comrades. #ReebokMustFallpic.twitter.com/6QGaRz5V1c