Lindsey Willis is a multidisciplinary designer from the Midwest with a love of typography, memes and snail mail.

Shinola

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ADVERTISING, DESIGN

As an American watchmaker, they renew their commitment each year with their Great Americans Timepiece Series, a limited-run collection of watches honoring some of the most influential people this country has been proud to call its own. This year, Shinola chose to honor the Statue of Liberty–a monument and symbol of hope for those who come from elsewhere, seeking freedom and acceptance on our shores. It was a poignant choice at a turbulent time, and together Shinola and Preacher created a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans.

Shinola | From This Second Forward

Candler Park Fest

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TYPEFACE, MOTION

For 16 years, Atlanta’s Candler Park has hosted its annual Fall Festival featuring local music, art, and food. At RED, we developed a visual system of shapes and a custom font that gives the euphoric feeling while floating high in the air, above the crowd.

Creative Director: Sam Eckersley

Senior Designer: Sierra Serafica

TNT x Northside

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BRANDING, ENVIRONMENTAL

The Northside Festival is a summer event in Brooklyn that explores the future of music, innovation, and content. At RED, we partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.

Creative Director: Sam Eckersley

Senior Designer: Sierra Serafica

Second Studio

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CAPITAL CAMPAIGN

It’s hard to get discovered as an artist in a city bursting at the seams with talent. Second Studio is a capital campaign for the New York Public Art Fund to finance residency programs for undiscovered artists.

NFL: The Experience

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MERCHANDISE, STYLE GUIDE

Located in the heart of Times Square, The NFL Experience is a completely immersive journey that allows visitors to get on the field as players. At RED, we developed an in-depth style guide featuring a series of X applications that could be expanded to suit a wide variety of merchandise.

Creative Director: Sam Eckersley

Ninkasi

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BRANDING, PACKAGING

A brewery created and inspired by the Ancient Sumerians and their goddess of brewing, Ninkasi. Run by women with beers to be drunken by all.