Peer:

Peer

- Honing Skills With Coding Videos -

Peer:Peer’s branding had to evoke the simplicity of the brands approach to learning. Peer:Peer wanted their brand to be perceived as no-nonsense and as easy as possible to understand whilst also being fun. The colours red and black were taken from playing cards to help elicit a sense of play.

In addition to the branding a series of cards had to be developed that offered additional information to the user at predetermined events, since it was all built into the video itself.

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① The Alarm icon was used on the alarm cards when a fire alarms went off- which were a frequent problem for the client. (see above).

② A bookmark Icon was used to highlight chapters within the video which users could jump to if they so wished.

③ An information icon where users could, of course, discover more information on the current topic.

④ Quote popped up on the screen when a particularly useful quote cropped up within the tutorial. These were highlighted with a Quote Card designated by the quote icon (see previous page).