How RochelleKopp started their logo design journey

Company name

Global Teamwork Group

Overview

Global Teamwork Group offers customized talent development solutions to companies operating in the global marketplace. Our services include global leadership development, cross-cultural training, teambuilding for global teams, and coaching for global leaders. We help companies succeed in the global environment through helping their people to master the complexities of doing business across cultural borders. Our team is made up of seasoned professionals with deep business experience and cross-cultural experience. We help our clients improve their teamwork, and we work as a team in doing so.

Please keep in mind that we are selling high-end, sophisticated services to a sophisticated global audience. Clients will mainly either be line managers, or professionals in the Learning and Development or HR function. We expect to be working with audiences from around the world.

Tell us a bit about who you are and the people you reach

The target market for our services are managers and executives who are involved in global business operations.

Global Teamwork Group is a new sister company to Japan Intercultural Consulting (http://www.japanintercultural.com) which was founded 16 years ago. Over the years, we have developed expertise in countries other than Japan, but it was difficult to advance that work under the Japan-oriented brand name. So we have decided to launch a new brand to house our more global focused work, while leaving Japan Intercultural Consulting to continue its work focusing on Japan. We expect that many clients of Global Teamwork Group, at least initially, will be familiar with Japan Intercultural Consulting.

We love the Japan Intercultural Consulting logo, and receive many compliments on it. We hope to find something as striking for Global Teamwork Group, but at the same time want it to be very different, to reflect that it's a separate company with different services.

Since we want to use this logo around the world, we want to avoid any color scheme or imagery that is too reminiscent of any particular country's flag or symbols. We want something that looks neutral in that sense.

Since we plan to be active in social networking, we prefer a logo that can be made into an icon/avatar easily.

Requirements

We feel that creating a good logo for Global Teamwork Group is challenging. Because so many logos that have a global theme are very trite and are forgettable (because all globes look alike!) We want to avoid that. Also, many logos in the cross-cultural or diversity field tend to look rather child-like.

This is our second run at a logo. Originally we had purchased a ready-made logo from the 99designs site, which I will attach here for reference. It appealed to us for the clever way it combined the ideas of global and teamwork, and for its fresh clean look. However, as we showed it to people, we started to get the feedback that it looked too much like the logo for something aimed at children, or a charity of some sort. That it was not appropriate for a company that will be selling sophisticated high-end services to large corporations. So we decided to not use it after all, and to start from scratch with this contest. We are looking for something more business-y. But still want something fresh, eye-catching, and distinctive.

We are hoping to find something that conveys the idea of people connecting to collaborate as teams, and secondarily the idea of a global operation.