dry in motion

Our goal was to find a fresh way to present UNIQLO's quick dry clothing line.
The site featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense and creating a rather hypnotic effect.
As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of UNIQLO's DRY concept.

Campaign period: July 3 - October 3, 2008
・Number of site viewers: 323,627 (from 52 countries)
・Total number of hours site content was viewed: 195,292
・Number of screensaver downloads: Over 55,000