Friday, March 16, 2012

Chip Heath and Dan Heath - Made to Stick: Why Some Ideas Survive And Others Die

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas stick.