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Established in 2007 in CA - Founded by Victoria Principal, an actress best known for her role as Pamela Barnes Ewing on the television drama "Dallas," for which she earned a Golden Globe Nomination for Best Actress in a Television Series in 1983. Ms. Principal is also the creator of a self-named line of skin care products entitled "Principal Secret," and in 1995, she was named Entertainment Business Woman of the Year. Principal is the author of "Living Principal," one of several books she has written about beauty, skin care, and health.
Victoria Principal is a signatory to the Hollywood Pledge, to which celebrities pledge to support and list specific charities or causes important to them, while encouraging fan interaction in the hope that their fans will be educated about, and also support, these charities or causes

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