Heavy Duty Trucking, July 2019

gy lets shippers and carriers work together to improve utilization on lanes on a longer term basis Shippers load their lane networks into the companys software It will show them which other members line up well with their network and they can mutually agree to share those cases where they do have fits between them explains Chandler Hall COO and executive vice president Say one shipper has freight going from point A to point B while another has freight going from B to A Lanehubs software will show them those matches and help the two connect to set up a deal Many shippers use it to find freight on empty legs in their private or dedicated fleets They also can work with their carriers to help reduce empty miles or get more consistent freight EKA Solutions which is rolling out a cloud based end to end Omni TMS for shippers carriers and brokers developed a marketplace module EKA MPlace It lets shipper and brokers trade with precision in the more dynamic carrier capacity price environment says J J Singh EKA founder chairman and CEO A shipper may have a new customer or a new lane not covered by its existing long term carrier contracts and route guide explains EKA President Mark Walker They dont just want to shop it out to just anybody in the spot market he says Shippers can put that shipment in mPlace so their trusted carriers and brokers can see the load and make a longer term deal Supply chain visibility Visibility is key in this new world This includes the ability to know where trucks are at all times something that has been made easier with the electronic logging device mandate and rapid advances in vehicle telematics as well as visibility into pricing detention and other areas Part of whats driving this demand for visibility in the supply chain is whats called the Amazon effect E commerce customers expect to know when their shipment is HDT JULY 2019 52 WWW TRUCKINGINFO COM then known as Internet Truckstop to create a virtual load board and it has continued to invest in technology to help match trucks and loads Were not trying to eliminate the relationship between carriers and brokers says Truckstop com CEO Paris Cole By giving visibility to both sides into factors such as pricing the company believes it can eliminate a lot of waste in those calls Transplace was founded in 2010 as an internet based transportation logistics company Finding the next load for a truck before its been dispatched on the first leg or while its on the first leg is harder than it seems says Jeff Thomas senior vice president of capacity services Through artificial intelligence weve been able to identify opportunities that have a strong possibility of success and that is translating to fewer empty miles and more multi leg dispatches Quite frankly its good for us for the carrier and for the shipper and its keeping trucks in our network There are a number of companies that aim to take even more inefficiencies out of the process even entirely automating load matching Convoy for instance in February announced that it had achieved 100 matching in key markets What automated matching means is no humans are involved in helping the carrier find the job explains Nikhil Jaipuria director of product carriers What weve seen is matching a carrier with a particular load is one of the more time consuming and expensive tasks In the traditional brokerage model it takes about 100 phone calls and carriers say they spend 50 to 75 of their time looking for loads Through the Convoy app what weve done is largely eliminated the call intensive brokerage model and are allowing carriers to get matched with loads automatically However Convoy also relies on humans to augment the technology when brokering specialized loads or when it has specific demands from shippers Beyond the spot market Matching up freight with available capacity outside of the usual bid and contract process is not limited to the spot market Lanehub for instance says its technoloLOGISTICS TECH Technology can be used not only for instant freight matching and pricing but also for addressing longer term needs such as with Lanehubs software which helps shippers find freight for empty legs in their private or dedicated fleets PHOTO LANEHUB Our goal is to have choices the minute you deliver or even before you deliver your headhaul Drew McElroy Transfix

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