Subway-riding Santas gave Jodi Cobb the perfect holiday gifta picture for her coverage of New Yorks anything-goes Broadway. This was my first assignment in the U.S. after eight years abroad, she says. When I saw the Santa Clauses, I knew Id found a true American icon.

Photograph by Jodi Cobb
For Broadway, Street of Dreams, September 1990
From 100 Best Pictures Unpublished, 2003