Virtual Shelf

With our 3D shelf, we simulate the PoS more realistically than ever before. This saves you not only a lot of time, but above all a lot of money. We explore the potential of your design alternatives with our "best-in-class" shelf. We simulate real purchasing decisions at the PoS for you quickly, simply and affordably. Thanks to 3D technology, individual products can be removed from the shelf with the mouse and viewed from all sides.

This way you can test how your product comes across in a very realistic setting with real competition. Our shelf test delivers valid results within a few days even for large sample sizes and difficult target groups â€“ and that at comparatively low costs.

The virtual implementation makes design modifications and optimisations quick and easy, all without the normally high associated costs of prototypes and dummies.

Mindjournal

Knowledge of the needs, habits, attitudes, motives and expectations of consumers is fundamental to developing new ideas and solutions. That's why we at EARSandEYES have developed numerous tools to accompany your target group throughout its day.

Since more and more consumers are equipped with terminal devices these days, we have developed our "Mindjournal" app for authentic investigations in the here and now. For precise and unfiltered, spontaneous statements in response to situationally posed questions. Whether auditory or visual input, numerous help functions make it easier for the respondent to react immediately, regardless of the place and situation. Situational, emotional, honest. As close to the consumer's everyday life as possible.

Systematic Innovation Management

With EARSandEYES you can benefit from systematic innovation management, which allows us to assist you throughout the entire innovation process, starting with insight generation through to launching the final product:

No matter what stage of innovation you are currently at, we offer you customised solutions to the challenges you are facing. With your assistance, we can gather the relevant consumer and market insights, reveal promising fields of innovation and use these to develop concrete products and services with you, taking into account all the facets of your marketing mix.

Basing your decisions on solid foundations will give you implementable solutions for your brand and minimise the risk of making the wrong innovations. This way, we help you get the best out of your company and your brand.

Children and youth

We are concerned not only with autonomous consumers with enormous purchasing power, but also with manipulators and co-decision-makers when it comes to adults' reasons to buy. You as a company therefore do well to establish your brand in this target group as early as possible, for the process of cementing brand loyalty is taking place ever earlier and we're talking about the consumers of the future.

That's why we decided as early as 1998 - as the first institution ever - to give child and youth market research its own online platform. Besides age-appropriate text and child-oriented display of questions, our avatar, "Scanny," helps the youngest participants by reading the questions aloud and lending assistance in answering the survey.

We wish you a merry Christmas

As the year draws to an end, we can look back on a great deal of progress at EARSandEYES. We have expanded our team and areas of expertise, we have conducted fascinating studies for many loyal and new customers and we have developed entirely in line with our wishes and plans. And all of this in new offices with a beautiful view over Hamburg. We are feeling glad and cheerful.

We thank you for your trust and our wonderful working relationship and wish you and your loved ones a merry Christmas and a healthy, peaceful and successful New Year.

Custom design

Every company is different, every company is concerned with different questions. That's why every customer has a right to an individual examination of their question. That's why we have no 'off the shelf' products.

Our thinking project managers, our years of experience in market research and our portfolio of a variety of tools make it possible to develop custom-made questionnaires to answer your precise question comprehensively and expediently. Naturally, we also have tried-and-tested standard surveys and tools - but we use them flexibly, not rigidly, and always keep our eye on the goal of generating the best results for our customers.

Access pools

We use our own platforms to recruit and manage these access pools, which are of excellent quality thanks to careful nurturing and a variety of measures for identifying and reviewing the target persons. Highly specialised target groups can also be recruited from these EARSandEYES online access pools in sufficient numbers.

Naturally, we also work in numerous other European, Asian, South and North American and some African countries and in Australia. In these countries, we cooperate with well-known panel operators with whom we have amassed years of good experiences.

Another first in the German market research landscape is our own child access pool that makes it possible to survey children and youth aged 4 to 15 years.

Almost every fourth person avoids certain foods

Gluten-free rolls, only lactose-free milk: According to a SPIEGEL ONLINE survey, 23 per cent of Germans complain of food intolerances. People who are not affected often have little understanding of this.

23 per cent of Germans avoid certain foods because they say they do not tolerate them. This is one of the results of a representative survey conducted by the market research institution Ears and Eyes on behalf of SPIEGEL ONLINE. 2,450 people aged 18 to 65 provided information on the subject of food intolerances and allergies. 567 stated that there are some foods they never or only rarely eat because they do not tolerate them.

Data privacy

Storage of data when visiting this website

Accessing this website causes log files to be created that generate general, non user-specific statistics and that are stored on the provider's server. The IP addresses contained in the log files are not linked to other personal data and cannot be assigned to a specific person.

Use of Cookies

"Cookies" are small files that make it possible to store specific information relating to use on the user's PC. As a rule, cookies are used to permit the visitor more individual navigation and presentation of the website. We only use what are known as "session cookies," which are only stored for the duration of your use of our website and serve to identify which country's version of the website you are using. These cookies are generally deleted after you leave the page and close your browser. You can stop cookies from being set by changing the corresponding setting of your browser without this compromising the functionality of the website.

Transmission and use of personal data

Some of the offers on this website require the disclosure of certain personal information. This especially includes registration for the newsletter and requesting informational material. We will not disclose the personal data transmitted to us in this context to third parties.

If we are under obligation by law or court order, we will transmit the data to government and private agencies that are entitled to receive such information. We further reserve the right to transmit your personal data to third parties even without your agreement if this is necessary to protect us against attacks that constitute criminal offences or that are capable of compromising or destroying the functionality of our Internet pages.

Disclosure, modification or deletion of information

You can contact us at any time to find out whether and what personal data of yours is currently stored. For reasons of data privacy, we cannot provide information in this respect by telephone, only on written or electronic request. You have the right at any time to demand that we delete your personal data. If you wish for personal data that you have provided to us online to be deleted or modified, please notify us of this in writing or by email.

Notice on Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "Cookies," text files, which are stored on your computer and make it possible to analyse use of the website by you. The information produced by the cookie concerning your use of this website is transmitted to a Google server in the USA and stored there. In case of activation of IP anonymisation on this website, Google will abbreviate your IP address within Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google uses this information to evaluate your use of the website, to compile reports concerning the website activities and to render additional services linked with the use of the website and the Internet to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be linked to other Google data. You can prevent cookies from being stored by disabling the corresponding setting in your browser software; however, we advise you that in this case you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie about your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).