And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.

Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.

I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.

Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.

Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.

Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...

Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

It’s an exciting time at Infegy, where we are adding more and more skilled people and working every day to build a superior product.We are a technology company that uses artificial intelligence and machine learning to work its magic, but believe it or not, this is a human-based company.

You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

What consumer insights can advertising and market research agencies learn for their top brands?

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

Social media monitoring, social listening, social analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To add to the confusion, there are tons of marketing software platforms that call themselves social media research tools, but that have different uses, capabilities and metrics.

There are, in fact, three different and distinct types of research here. Monitoring,...

People are talking about brands and entities now more than ever online. They’re talking about you.

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...