BTS and Steve Aoki recently teamed up for “Waste In On Me,” the K-pop superstar’s first all-English bop and a collab that has us noticing just how beautiful Aoki’s hair is. They had to get Pantene involved, presenting the shampoo brand with the perfect new rep.

Pantene saw the #PanteneOppaSquad hashtag (Oppa being a Korean word for “older brother”) and knew they had to get in on the fun. Even Aoki is on board, replying with a stunning video of his hair blowing in the wind. Slay!!

After realizing that #WasteItOnPantene was the perfect pairing, Pantene has started collecting ideas from the ARMY for the ultimate collab: BTS x Steve Aoki x Pantene. Early ideas include literally just throwing a photo of BTS on the bottles, which of course is guaranteed to immediately boost sales by at least 3548%.