¢Stick to your time zone if you can.
¢Bring your favorite sleep-inducing
music.

¢Consider a sleep mask and earplugs.

¢Choose your bedtime based on
hours of sleep needed.

¢Stop checking emails an hour and
a half to two hours before bedtime.

IF YOU’RE TRAVELING
INTERNATIONALLY:

¢ Switch sleep/wake and eating
times to your destination time zone
as soon as you get on the plane, or
even several days before.

¢If it is daylight when you land, get
outside and get some exercise.

¢If you plan to sleep, upgrade to
first or business class and travel
light, if possible, so you have room
to stretch out.

¢Turn off tablets, computers, and
TV screens one hour before you
intend to nap on the plane.

¢ Drink water to stay hydrated
and reduce or avoid caffeine and
alcohol.

¢Move around, including walking
and seated exercises.

¢Wear comfortable clothes.

¢For flights of 10 hours or more,
consider a sleep aid.

¢On the plane, consider using an
eye mask, earplugs, neck pillow,
and a small blanket.

¢Pack medications for pain, digestive upset, and other needs where
you can conveniently get to them.
¢Build in enough time after you
land to refresh yourself before your
first business obligation.

SLEEP STRATEGIESFOR SPEAKERS

The amount of money or time you have already devoted to a course of action can distort your decision-making.
Here are t wo accounting terms that will help
you make better non-accounting decisions.

SUNK COSTS: A sunk cost is a cost that
has already been incurred and thus cannot
be recovered. A sunk cost will not change
regardless of the outcome of a new decision.

RELEVANT COSTS: These include the
future costs of one choice compared with
another. To make an informed decision, a
business only considers the costs that will
change as a result of the decision; sunk costs
that do not change should not be considered.

Who Is NSA?

When you meet potential members—or if
your friends, family, and clients are curious—there’s a great video about NSA to
send to those you refer. It highlights the
history, resources, and benefits of being
a part of our Association. Find it (and
share it) at youtube.com/NSAspeakers.

You (Tube) Have to See This!

Sunk Costs

vs. Relevant Costs

Consider a large decision, like spending

$10,000 on improvements to your website.
Notice if you immediately thought about
what you recently spent on the website you
currently have. If so, change it up.

Focus on the future differences
among your alternatives. Base the decision to update your website on what it
will cost you now and going forward
compared with the benefits it will bring
if you make the change. The fact that
you just “wasted” $7,000 on website
improvements that did not get you the
desired results is not relevant, no matter
how painful.