BCI recently held its first official Partners’ meeting with Abrapa in Brasilia, which followed the successful conclusion of a Strategic Partnership Agreement between the two organisations in March of this year. As a result, all Brazilian growers of certified ABR cotton are eligible to opt-in and have ABR cotton recognised as Better Cotton from this year forward. Tremendous progress continues to be made in bringing more Brazilian farmers on-board with the ABR and Better Cotton programmes, and the total Better Cotton lint production in 2014 is expected to increase by more than one-third compared to last year. Not only will this contribute to the continued growth of Better Cotton in the global supply chain, but also provide Brazilian farmers with a way to better showcase their sustainability credentials.