The news that General Motors is contemplating investing in startup pickup maker Rivian is troubling for a multitude of reasons that have nothing to do with the quality and engineering of Rivian's slick-looking battery-powered truck.

First, there's the optics of the situation.

GM is closing plants when it is solidly profitable. If GM is so concerned about future profitability, how could investing tens of millions of dollars -- or more -- in an unknown product from an unknown company be wise when many internal issues could use funding to make GM's business healthier?

On the flip side GM could help Rivian with the logistics of manufacturing vehicles. The logistics and supply chain management of building automobiles is one of the most complex business processes out there...GM may be able to get in at a discount because they bring this know-how.

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