Advertising

Started: 2005-04-29 12:45:55

Submitted: 2005-04-29 13:12:20

Visibility: World-readable

Sometime during the past week, probably in conjunction with the recent
first flight of Airbus' massive
A380, a thought
crossed my mind: I haven't seen direct-to-consumer advertising of
airliners. I can imagine Boeing promoting the faster unloading of its
smaller 787 versus the massive double-decker A380, or Airbus advertising
in-flight lounges on the A380. Of course, airlines themselves will
reconfigure their planes at will, making specific claims about the
plane's capabilities meaningless, and I'm not sure passengers are
sufficiently convinced by the merits of picking flights (especially more
expensive ones) based solely on the aircraft being flown. I have little
doubt, though, that direct-to-consumer airplane marketing will happen
within the next five or ten years.