Plaid Friday: Go Local

You may know the Friday after Thanksgiving as Black Friday, but on the Seacoast, today is also Plaid Friday.

Plaid Friday began last year as a way to encourage shoppers to discover local stores. David Boynton is the Executive Director of Seacoast Local, an organization that promotes independent businesses. He explains what Plaid Friday is about to NHPR’s Rick Ganley.