Overview

AEM Screens
is built on the solid foundation of
AEM Sites
and enables marketers and IT personnel to create and manage experiences on multiple digital screens that impact in-store/in-venue goals for building brand and driving demand. Integration of AEM Screens with Sites allows you to re-use already existing content and effectively deliver a coherent and consistent customer solution. This provides a streamlined workflow to create dedicated digital experiences that are highly cost-effective and usable. It further helps to influence brand perception and impact decisions leading to upliftment in purchase and engagement.

AEM Screens is a powerful web-based solution that allows you to create dedicated digital menu boards, product recommenders, background lifestyle imagery to expand customer interaction and deliver unified and useful brand experiences into physical venues, such as stores, hotels, banks, healthcare and educational institutions, and many more - from the same AEM platform. Screens provide many unique applications such as interactive displays, wayfinding, branding, and adding ambience to your environment for customers and employees based on the domain where these are deployed.

Creating and managing an application using AEM Screens is simple and intuitive. An
application
hosts web pages built for AEM Screens by customers or implementation partners.
Locations
manage pre-defined hierarchy and contains
displays
. Each display has a dashboard that shows different devices and screens attached. Content for AEM Screens is managed in
channels
. AEM Screens Player renders content present within channels onto displays.

To understand the key terminologies associated with AEM Screens, see
Glossary
.

Architecture of Screens Player

The following diagram shows the general architecture of an AEM Screens player:

Follow
Best Practices Guide for AEM Screens Projects
that is designed to identify common pitfalls while implementing an AEM Screens project. The material focuses primarily on Project Roles and Responsibilities, RACI Chart for Different Roles AEM Platform Configurations, and Support and Monitoring.