CONTENT CREATION SERVICES

I offer professional content creation services and work with some of the best content writers around. Content marketing represents an essential part of delivering your overall SEO plan and goals. On one side search engines value fresh, quality content with high sharable and engagement rates…the more visitors engage with your content the more authority search engines will allocate to your content. From another point of view, highly relevant content, tailored to your specific audience will naturally attract links. With links being found to represent a top five SEO ranking factor, quality and relevant content creation services are paramount to the success of any SEO campaign. All our content writers are involved in the project from the very beginning, ensuring that they have a good understanding of your brand and company identity, its culture and values, its “voice”, strategies and goals. Moreover, as the content writer is actively involved in the SEO campaign he/she will fully understand our digital marketing strategy i.e. keywords, social media, content amplification or link building strategies.

Content creation services…let’s start!

Understand Brand identity

Any SEO project I undertake starts with a face to face meeting and, if possible a visit to your company premises. As your SEO consultant it is important that I fully understand the values of your brand, its history, long term and short term goals, and strategies in place to deliver your goals. It is equally important that I gain an understanding of your brand identity, its manifestations and how will our digital marketing and content creation services fit in. Our content writers are fully briefed on our learnings about you and your brand. Equipped with this knowledge the content writer will carry out a comprehensive analysis on current issues within your industry, competitor analysis, most shared and relevant content on the web, semantic analysis of that content and comprehensive keyword analysis. Finally, every story, article or blog we will present to you goes through a thorough internal review process…we will need to answer to 4 questions: is the content relevant to your brand identity? Is the content original, current and interesting? Would I share it? Would I link to it? If the answer is Yes we know we are on the right track, otherwise we will fine tune the proposals in line with the feedback received and discussed during the meeting.

Content proposal

Once the content proposals have been approved for SEO, outreach and link potential, we will go ahead and present our ideas to you. Our content writers would generally focus on the article rather than on the topic itself, as you would have been involved in the topical brainstorming process from the very beginning. We will discuss strategies for SEO, PR, amplification and outreach opportunities, and social media strategies. Your involvement at this stage is of course entirely dependent on the level of engagement you require from us…we would happily get on with it and just as happily involve you fully throughout the process. Once the final content has been drafted we will run it through you and if happy we will push the send button…

Content amplification

Once you approved the content it is time to amplify it across multiple media channels – social media, blogs, mainstream. And, if part of your digital marketing plan, we will also launch the content via paid search including remarketing, social media and content discovery platforms. As your digital marketing consultant I am a firm believer in maximising your return on any digital service I provide. This being said, I will focus on maximising the return of every piece of content we create…likes, engagement, visits to the site, sales funnels, backlinks, leads, shares, goals, conversions and events. Transparency is key in successfully delivering our digital marketing plan and KPIs, and I will provide you with full and detailed SEO reports on your campaign performance at all times. Hence…Contact me to find out more!