Launching tomorrow in stores and online, the new personalized service includes the signature Burberry Iconic checks, as well as a range of scarves in more than 30 solid hues, with the potential for different eye-catching combos ranging into the thousands. Those keen to have their name spelled out in living color will be in good company, too: Cara Delevingne, Victoria Beckham, James Corden, and Naomi Campbell are among those who have already been spotted out on the town with the coveted piece.