Tag Archives: email marketing

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Express email marketing can make life easier by simplifying key components of your marketing and advertising campaign.Have you received mail promoting special discounts and coupons from local and online businesses? Sure we’ve all thrown a great percentage of the marketing materials away but we’ve also taken advantage of them and that makes direct mail marketing still worthwhile.

In many cases express email marketing can complement and even replace direct mail depending on your budget, same as having a website in addition to your brick and mortar location. Below are a couple of scenarios designed to high light the benefits of express email marketing.

Mars Catering Business– So the year is 2045 and mars has officially been colonized and businesses are migrating to position themselves to help mankind grow and live comfortable lives on the red planet. Malls and shopping centers are beginning to come to life and progress is being made to make Mars enjoyable.

Mark and Janet Philo, recent migrants from earth decided to make the trip to mars in hopes of starting and running a successful catering business. They set up shop and with a name like Mars Catering they thrived. With a lot of foot traffic they thought of ways they could retain their customers and discovered express email marketing. They discovered the ease of importing contacts from their email addresses and the ability to automate email blasts promoting special deals and notifications. Mark and Janet exclaimed “Express Email marketing on a 10G network helped us retain our customers and make our mark on the red planet, go mars!” Imagine that!

The Greatest Transportation– In a land far far away, or about 248 miles from Savannah Sammy Warhorse developed the desire of being one of the top transportation services in Atlanta. He specifically liked charter buses and envisioned a fleet of sky blue cruising buses serving the citizens of Georgia and beyond.

Sammy didn’t know where to begin but did his research online on how to start a business. He got his business license in DeKalb County and secured his LLC at the state level on the secretary of state’s website sos.ga.gov.

He pitched his transportation idea to family and friends and was able to secure $20,000 in his first successful round of funding “The Greatest Transportation”. He started small and worked his way up to paying for his first three charter buses cash. He secured several contracts with the city of Atlanta and several pristine colleges and had to grow even more to meet demand. As Sammy’s business grew so did his email contacts.

Sammy thought one day, “How do I keep in touch with everyone, my time is so limited?” On that same day he received an email from his web development company MyBasic LLC talking about how express email marketing could make life easy by allowing businesses to send out email blasts to their customers with the click of a button. Sammy tried out the express email marketing product, well actually he delegated it to his assistant who learned how to use it and simplified Sammy’s email marketing campaign. Sammy actually didn’t have an email marketing campaign before so this smart business tool put Sammy on the map. Imagine that!

Express email marketing is a game changer and is meant to streamline your online marketing efforts. As you grow your business its an essential idea to gather email addresses of new and repeat customers, this effort helps you keep up with them (customer retention). Over time customers may move from one location to another but their email address is likely to stay the same.

If customers have made a purchase from you once and had a good experience they’re more likely to purchase from you again. A good way to keep your business on their mind is email marketing. The beauty of email marketing is that it enables you to easily send them coupons, special discounts based on upcoming holidays, etc. It’s okay to ask for their email if you’re a store front, the worst they can tell you is no unless you make it apart of checkout procedure to ask them for email (think Old Navy). Are you asking for your customers emails? If not offer an incentive or simply tell them the reason you’re wanting their email address. Here are the three ways express email marketing can make your business more efficient:

1. Email marketing allows you to reach a large amount of people in a short amount of time. Whether your email database is in the 1000’s or 100’s reaching all of them with express email marketing can be done with the click of a button and with practice becomes really easy. Our email marketing platform takes all of the hard work out of getting time sensitive communications to large audiences. We have over 150 templates that you can customize, create your message, and send it quickly. If you’re not collecting your customers emails how are you keeping in touch with them? If you don’t think that’s important please reconsider.

2.Email marketing allows for automation of your mass mailings. If you don’t have time to be in front of your computer and send each email blast MyBasic LLC’s email marketing software enables you to automate that process. Once you get signed up practice having an email blast sent at a certain time and around that time go grab a cup of coffee so you can see first hand the power of our express email marketing tools.

3. Express email marketing allows for automation of your social posts. If you’re wanting to automate a post to Facebook, Twitter, and LinkedIn we have a cool feature that allows you to do just that. You can add links and pictures to the automated post. This feature can be used to automate sending blog posts and several social media posts. One common practice to get the most out of blog posts is to re-post, this automation feature is perfect if you’re needing a way to do that without having to manually do it yourself.

Email marketing services are designed for people who are pressed for time and need an extended team to run their marketing campaign. At MyBasic LLC we free up your time so you can focus on the big picture of your business. As aspiring entrepreneurs you have to take into consideration the frequency at which you are going to run your email marketing campaign and we can help you pinpoint that. If you don’t want to write content for your campaign we will create professional content taken from important highlights you email us. Before we send out the mass email we send it to our quality assurance team then we send you a draft for proofing. Once you agree email communication is good we’ll send the email. We’re a call or email away from sending out your next important email blast.

We’ve customized our email marketing software with you in mind. We can import your contacts to your account database and categorize them into groups as needed. Whether you’re a small business or non profit organization we have a plan that fits your budget.

Lets imagine you’re a store front with over 200 customers who patronize you monthly, you sell sub sandwiches. How do you keep up with your customers? Email marketing is a good medium to start, when you start your email canvassing campaign it is wise offer customers a small percentage off in exchange for their email address so you can send them coupons, special offers, and announcements. A cool benefit that comes with our email marketing services is the ability to broadcast to multiple social networks with one click. With this feature you can stay even more connected with your customers.

Let’s try an experiment, lets say a good percentage of your customers get paid weekly and by-weekly on fridays. With this small piece of information do you think it would be a good idea to send an email blast 3 days off from payday with time sensitive coupons and discounts? I will content it would be a good idea for the simple fact we as consumers have been conditioned to react to perceived sales, discounts, and coupons. I must confess I respond very well to Wendy’s coupons for spicy chicken sandwiches and I’ve trained myself to take an extra 30 seconds to look at the coupons that come in the mail, the first step is acknowledgement…whew.

That brings up an important point you should look at, if you spend money on direct mail email marketing can save you money and help your marketing campaign. One of the pitfalls of direct mail is you send out a large number of mailings hoping a good percentage will will take advantage of your coupons/discounts. It is true many people throw them away but a substantial take advantage of the direct mail campaign thus making it worth while. Email marketing is a step up because your customers give you their email address which gives you permission to send them communications. Since your new coupons/discounts are digital you don’t have to pay for print thus saving paper, stamps, money, and time. Email Marketing campaigns happen in a matter of seconds while direct mail marketing takes more time. We champion email marketing and if you have the budget for both don’t hold back.

[fusion_text]Express email marketing helps you dominate monthly tasks like sending mass emails. Long gone are the days where it took hours to send a large group of people an email. With innovation and MyBasic LLC email marketing only takes minutes. Our email marketing software makes life simple through email automation. You no longer have to be in front of your computer or click the send button to send out your email blast, that’s some great news right? Many people do a lot of business from their phones and our technology can help. If you’re always on the go and tied up in business meetings we can simplify your life with our email marketing services.

If you’re over seeing a networking event or some kind of campaign where you need to reach a large amount of people in a short amount of time email marketing is a good idea for you to consider. If you’re in need of fund raising ideas consider creating a video and adding it to your email blast. Do you need to send out a survey or petition to supporters for your campaign? Our Email marketing software makes that task simple. Our technology has features that allow you to group people in categories so you don’t get your email contacts mixed up.

State, local, or federal agency benefit from email marketing because it makes your communication efforts efficient and effective. You can send communications internally to colleagues and externally to keep the community abreast of events and important news.

Are you in charge of coordinating family functions like family reunions and other family outings for your family? Our Express email marketing product will simply sending emails. Do you need to notify family members when and where the family reunion will be this year or next? Add family emails to your database and send mass emails with ease. If a beloved family member is in the hospital and you need a system that will help keep them informed consider express email marketing. Rather than having to manually add emails over and over we simply that process by enabling you add or import contacts from your email and social media accounts.

If you’re in a school organization, fraternity, or sorority express email marketing helps streamline your mass communication tasks. Notifications dont stop there, we’ve also added social integration so you can share blasts through your social media channels. To find out more information click on the link.

Express email marketing is the coffee that wakes your marketing campaign up in the morning. It is the crim dela crim of all things email marketing and if you’re not utilizing it to your advantage consider it right this second. Imagine you have an email database of customers ranging in the 100’s to 1000’s and you want to get the word out that you’re having a spring sale for your ecommerce store or services you provide. There isn’t enough time in the day to email or call everyone who’s done business with you and say “hey we’re having a sale”. Express email marketing is a valuable tool designed to make your life easy. We can’t speak for constant contact but we have a library of over 12,000+ images at your disposal and over 110 templates you can customize to fit your marketing needs. Our prices are more streamlined allowing you to put that extra money to work with your marketing campaign.

We have a simple to use system that enables you to import your email contacts and categorize them as you see fit. If you’re the kind of person who likes to plan in advance we have a scheduling feature that allows you to send scheduled email blasts. We also have an unsubscribe feature so if someone in your database wishes to no longer receive your email blasts they can do so at the click of a button.

Using our express email marketing tool saves you time, money, and time. You can’t beat a system that sends out a mass email to a large audience in seconds. You can customize the content and if you’re slick enough you can even include video. Need help with that? Ask us about the video hack.

Our Express email marketing plans also come with a survey builder software you can use to find out information from your audience. Our software comes embedded with tracking software so you can see who has and who hasn’t looked at your email blasts. We also enable you to share your blasts on social media. As a MyBasic LLC customer we provide the necessary tools to help you keep up with your audience at the click of a button.

In today’s ever changing marketing sphere it is vital for your business to keep up with the latest trends with express email marketing. Some of the areas we’re going to talk about involve online survey, events, mass email, and social media marketing tools. The purpose of mass email marketing is to stay in constant contact with your customers. What better way to do this than with a monthly newsletter (i.e. news blast). Click Here to Begin

Many customers are LinkedIn with social media outlets and it’s important to adapt and turn your likes/fans into customers. With express email marketing from Boppeshoppe we give you the social tools to:

* Spread results by routinely publicizing your email offers on the top social networks.

*Track the activity on your Twitter, LinkedIn, Facebook, and MySpace pages all from one screen.

Bad weather can make life challenging for people and business alike but we can stay productive, especially if we work on computers. Many businesses can function from home if you have a contingency plan. We’re talking about that part that relies on computers. If you haven’t consider developing a contingency plan whats stopping you? Rather than telling your employees stay at home there’s still an opportunity for them to be productive at home. You’ll have to work out all of the intricacies if you’re management or the owner but the day doesn’t have to be a total waste.

1. Blog- Whether your business is at home or a brick and mortar blogging is a good way to stay productive in bad weather. You might have had a couple of meetings cancelled due to bad weather but that may be time for you to do something else concerning your business. Write a new article and display your expertise to potential people looking for your service/product. Have you developed a weekly and daily plan for business operations?

2. Express Email Marketing– Send out a special Newsletter offering a discount because of the bad weather. Since Winter Storm Leon is looking to affect millions people consider offering a “Winter Storm Leon Special” and you might be able to affect those same people in a positive and profitable way. When you create your themed newsletter center it around that particular season. Going with a snow theme during the winter or a winter storm isn’t a bad marketing idea.

3. Follow Up- Have some possible clients you met within the past couple of months? Follow up with them and see how they’re doing and work toward securing that new business with them. In the entrepreneurship world there’s always something you could be doing on behalf of your business.

4. Plan on new ways of becoming more profitable- Ask yourself this question and write down at least 3 ideas… “How can I be more profitable?” “How can I be more efficient?” These are questions you should consider then look at what you’ve written and begin at looking at the best ways to implement your responses.

It’s snowing outside and I had an appointment that was cancelled due to the snow here in Decatur, Georgia. So what did the CEO decide to do? Write a Blog post…stay safe out there and check back for more cool blog posts.

My Basic LLC is a marketing communications firm based in Atlanta, Georgia with more than 10 years of experience. We see businesses can benefit from an independent perspective because it can add value to their goal of succeeding in their respective industry.