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Bosch Reorganizes U.S. Aftermarket Resources

Robert Bosch LLC announced a reorganization of several of its Independent aftermarket resources in the United States, affecting light and medium duty commercial vehicles as well as passenger vehicles.

The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.

These changes are intended to more effectively support sales of Bosch products through jobbers, retailers and repair shops. The announcement was made by Bobby Bloom, vice president, Independent Automotive Aftermarket for Bosch in the U.S.

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The new organization also includes the addition of Customer Marketing Services and E-Commerce/Digital Marketing functions.

Bosch has developed and executed training apps for technicians, informative and educational social media campaigns, and generally helped bring customer-specific sales processes to a mobile environment.

"As vehicles become more and more complex, technicians, shop owners, and parts professionals have an increasing need for support at every level, including sales, training and marketing," Bloom added.