Yes, it is indeed very loud and it delivers deep, bellowing bassy notes, but after a while it can become too hard to handle, especially if you want to listen to something other than the latest NOW mix. Factoring in its R11 599 asking price, I expected a far more balanced and nuanced performance when it comes to sound. If your heart is set on larger a speaker in the Beoplay range, I'd lean towards the Beolit 17 (a little under R10k) instead.