Instagram has been around for some time, and it is an effective tool for you to increase online visibility on the Internet. The best part of Instagram is that like Twitter it uses hashtags that increase the number of targeted traffic over other social media platforms. If you take a look at Instagram today, you will find most people are obsessed with it, and there are over 55 million photos that are shared here online daily. This means if you are a small business and are not registered on Instagram, you are missing out the chance to increase your brand visibility and online presence!

Register on Instagram today to increase the online brand presence

Search engine optimization alone will have you to reach out to the targeted audience and connect with them. However, when you are looking at the niche market, you will find that several competitors are vying for the attention of the end customer. Being a small business does not mean you cannot reach out to them. You need to be innovative and fresh in your promotion and marketing approach. Instagram largely helps you to be innovative and reach out to your targeted audience effectively.

Instagram reach

There are about 800 million registered users on Instagram. They are in the age group of 18-30 years. They are attracted to photos and images when it comes to making primary business decisions. Instagram gives you the chance to connect with them and boost search engine rankings. Experts say that Instagram will not directly affect your search engine ranks. It will give you the social media presence you are looking for. When you have a strong social media presence, you will find that people notice you more. They will be aware of your existence and will start trusting you. Social media platforms like Facebook, Twitter, etc. help you connect with the targeted audience and engage them as well. This means you effectively can attract them to your products if you are responsive to their questions and feedback. When you are creating your Instagram profile, it is smart to place the link to your business website in the description bio. This helps the targeted audience to find you faster. The number of website clicks go up. This makes you attract targeted traffic, and with it, you can convert more leads into sales.

Be smart with the pictures you share

If you wish to attract targeted traffic to your business and improve search engine rankings, it is crucial for you to post quality pictures online. The photos or the images you post should attract followers for Instagram. The images you share must have the right filters and appropriate hashtags. Hashtags help the targeted customer to discover your presence online. Experts say that when you are looking for search engine optimization success, you should treat Instagram as an indispensable part of the SEO strategy for your business. This will help you succeed as a small business unit.

An impressive brand profile is the key to success

The brand profile you create for your small business unit should be impressive. It is here that you should adopt a profile picture in the form of a professional business logo. The business logo you choose must reflect the professionalism of your business. It is the face of your business. Always remember if you wish to improve on Instagram, it is vital to focus on the visual content. Your audience will see your visual content and wish to engage with you further. The content you post should be in the form of videos and images that are relevant to your business. They must have the right captions to attract the targeted audience so that slowly and gradually you can establish trust in their minds for your brand on the Internet.

Social media linking

Linking your Instagram profile to other social media profiles will increase search engine optimization for your brand. There is an option in the settings of Instagram where you effectively can link your profile to other social media platforms. This is one of the most effective ways via which you can share your profile online.

Social media helps you to boost visibility and promotes your brand online. It plays a role in improving search engine optimization for your business. When you are using Instagram, ensure that you post relevant content regularly. Write engaging and impressive captions. When you are using hashtags, ensure that you use just 4-5 of them. Do not go overboard by using excessive hashtags. Follow the trending hashtags that are popular in the market. This helps you to catch the attention of the targeted audience and enhance lead conversions for your business. A small business can survive in the market competition if it uses Instagram well!

Author Bio: Darryl Adams is a social media specialist, and he helps businesses increase followers for Instagram with his proven SEO strategies and techniques.