Thursday, 26 January 2017

Thomas Cook - 2016 Ad

Thomas Cook, one of the best known travel agencies in the UK, launched a ‘bold and contemporary’ ad just in time for Christmas 2016, featuring a same sex kiss and a family with two dads.

Jamie Queen, marketing director for Thomas Cook Group and UK, told Marketing Week: “I think marketers can always do more to represent the needs of the consumer and that’s what we’ve tried to do with the gay kiss. It comes down to the needs of our customers and addressing a modern population.”

I haven’t seen anything in the media about complaints being received, which suggests there haven’t been significant numbers.