Facebook Insights -- your analytics won't give you any answers, but they'll give you great questions! Find your by going to your brand page and navigating from "page" to "insights"​

Tips and Concepts

Follow the 80/20 Rule (of Thumb) 20% of your content should be about your brand and your offerings.80% of your content should be helpful for your audience.

Created Content vs. Curated ContentCreated content is anything you create.Curated content is anything you find in the world and repurpose for your audience. This can include articles, memes and the like.

Posting FrequencyAs a rule of thumb, I recommend you post a minimum of 3-5x per week and a maximum of 3-5x per day.

Native Video on FacebookIf you have the video (meaning you created it yourself or hired someone to make it for you), always upload it directly to Facebook, as opposed to sharing as a link. You will see significantly higher views and reach.

BloggingThe three primary reasons for blogging:

Great for your website's SEO (search engine optimization)

A good blog can serve as a bridge between your social media and your website

It makes you an expert in your field!

It's always better to blog on your own site (because of reasons 1 and 2 laid out above). But if you can't, consider one of these alternatives:

Facebook notes

LinkedIn Pulse

Tumblr

Medium

Connecting

If you haven't already, connect with me on Facebook, Twitter, LinkedIn and/or Instagram. And consider signing up for my mailing list, which I use to promote events and share helpful tips and tricks to help you master your social media.

And of course if you are looking for a training, a consultation, a digital audit, a personalized comprehensive digital strategy or anything else to help you better tell your digital story, drop me a line: