Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.

iOS Wants to Be in Your Car

Apple wants deeper integration in your car. This could give a nice boost to the company's new streaming radio service.

Ninety-five percent of new cars being sold today have integration with iOS devices. But Apple(NASDAQ:AAPL) wants to take its integration with cars much further. At Apple's Worldwide Developers Conference on Monday, the company launched a new feature called iOS in the Car. When equipped in a car, the feature will allow a version of iOS to run on the display built into the dash.

This new feature has a number of implications. Particularly, however, Fool contributor Daniel Sparks believes this deeper integration could help propel Apple's newly announced iTunes Radio. In the following video, he explains that this probably means tougher competition for Pandora(NYSE:P) and Sirius XM Radio(NASDAQ:SIRI).