Ethical Business

Tuesday, March 06, 2012

SHUKR aims to provide modest clothing for all members of society. We try hard to produce the highest-quality, and most ethically produced clothing at competitive prices. Unfortunately, there are a few businesses who do not share our concerns for ethical business practices. The hadith of our noble Prophet (may Allah bless him and give him peace) is a great example to us all in the reward we receive for honesty and scrupulousness in our business dealings: Imam Tirmidhi, Dar Qutni,

Darimi and others have narrated that the Messenger of Allah (Allah bless him and grant him peace) said, "The extremely honest, trustworthy trader will be with the prophets, great-faithed, and martyrs on the Day of Resurrection." If you find a company that is offering clothing using SHUKR images whilst the clothing is not from SHUKR, you should not be surprised if the clothing is not well-made.

After all, if the company cannot make the effort to produce nice images, why would they make the effort to produce nice clothes? These companies want to take short-cuts in every part of the manufacturing and retailing process. Although most of the unethical businesses we have seen tend to take our images and pretend to sell the same clothing, we have also come across a company that simply reproduces our designs in the same way that Armani, Zegna, Calvin Klein, and other companies have their designs copied by imitators.

We don’t know whether to be flattered or annoyed. At any rate, the copies are not very good and there are a number of serious downsides for the unfortunate person who purchases from them:

1. There is no guarantee that you will receive your order. Many Muslimahs have placed orders, and never received anything in return, aside from heartache (see the links in the following paragraph**).

2. If you are lucky enough to receive your order, you will probably receive a garment that: a) doesn't fit properly, b) is made from cheap fabric, and c) has sub-standard sewing quality.

3. There is no guarantee of refunds or exchanges.

4. Many of these websites contain malware than can harm your computer.

5. Unethical businesses tend not to be so concerned about employee welfare and so the clothing may be manufactured in a sweatshop.

**Before making your purchase from any Islamic clothing website we recommend you click here and here for reviews from customers who purchased from Islamic clothing websites on the internet.

** SHUKR puts an extraordinary amount of hard work behind every item of clothing in order to ensure your complete satisfaction. Each product starts in the sketch pad of our designers before it moves to the pattern cutters and the garment workers. Our quality control process ensures every garment is checked by hand and inspected thoroughly. When we photograph a SHUKR garment, we take great pains to ensure the photo matches the item in every way possible. We hire a professional photographer, appropriate models, and beautiful locations.

The photos are processed for the website by our staff. In all, the work of approximately 100 people, from sewers to designers, goes into a high quality SHUKR product. This is not so easily replicated and hence unethical companies take short-cuts in every part of the process. SHUKR quality and design innovation is only guaranteed when clothing is purchased from our site. You can identify genuine SHUKR clothing simply by looking at the label. All of our clothing features SHUKR’s distinctive label at the neck. If the garment doesn’t have our label, it isn’t SHUKR.

Here are a few sites that use our images to sell clothing, without our permission. Be warned—they do NOT sell genuine SHUKR: essenceofblack.com myhijabshop.com AlHadeeqah.com SalafiClothing.com Barakallah.com EleganceofBlack.com Please contact us if you have questions about whether or not the clothing you have seen on other sites is genuine SHUKR.

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SHUKR: What We Believe In...

We Believe In 1

We believe in a world where the wisdom of the Divine helps to guide human conduct.

We Believe In 2

We believe in putting faith into fashion.

We Believe In 3

We believe that the beauty of women lies in the depth of their hearts and minds and that marketing shouldn’t exploit female physical beauty.

We Believe In 4

We believe that men express their inner dignity when they dress modestly.

We Believe In 5

We believe not only in sweatshop free production but that workers should also be treated as human beings with feelings, a heart and spirit.

We Believe In 6

We believe in itqan, or perfecting our work, making clothes of the highest quality.

We Believe In 7

We believe that the Divine is beautiful and loves beauty, and we try to make our clothes a reflection of this beauty.

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What customers say?

"Your website is a call for all Muslim women around the world. I've never seen something so elegant and covered AT THE SAME TIME."

"Thank God for SHUKR. Usually when I buy western style shirts, I get them a size or two larger so that the length is more suited towards Islamic clothing. But that usually means the neck size is way too big and looks rather silly. But with SHUKR, Alhamdulillah, I feel very stylish and smart in my new shirts. The neck size, arm and shirt lengths are in perfect harmony. I would strongly recommend SHUKR to anyone looking to add a flattering design to their wardrobe or to give as gifts to family and friends."

“SHUKR has significantly changed my wardrobe bringing me both comfort and style. In addition, the clothes are of the utmost quality and durability owing up to their claims of excellent craftsmanship and natural materials. The colours are beautiful and the styles are elegant and timeless.”

"I have been extremely happy with SHUKR's clothing and service. I am not Muslim, but I appreciate modest, high-quality clothing. I am very grateful to have found them."

The quality of the merchandise is what really stands out. It is rare to have something so lovingly and durably made. I rarely spend money on new clothes but the skirts from SHUKR are an excellent investment. I am supremely comfortable while getting compliments wherever I go."

"I love you guys!!! You are at the forefront of Islamic fashion for men and women and that is a fact."

"Alhamdulillah the clothes look like they have a really good quality and are Insha'Allah going to last for a few years, which makes up the fact that the prices are quite high compared to some other online-shops. I also loved the short videos of the dresses/abayas, it helped a lot! The entire site is very easy to manage. This is probably the best online-shop I came across so far, I'm really looking forward to receiving my order in the next few days Insha'Allah. Lots of love from Germany."

"I'm impressed with the ease of SHUKR's customer service. Thank you."

“Although the photos on the SHUKR website are excellent, they do not do justice to the merchandise. When you receive your order you immediately notice the superiority of their craftsmanship, and the quality of their fabric. SHUKR uses the same fabric that the top designers use. Nothing I’ve ever received from them is second rate. It is truly a blessing to deal with a company that will not compromise on their workmanship.”

"Business is very organized, professional, and courteous customer service. Products are unique and high quality."