Twitter Removes Share Counts: This Week in Social Media

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.”

“With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process.”

Facebook Rolls Out New Page Messaging Features: Facebook introduces “new communication features for pages, including more ways for customers to send private messages to businesses and new tools for page admins to manage and respond to messages.”

“The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business pages from news feed ads.”

Facebook Previews Video in Carousel Ads: Facebook will roll out “the ability to add video to the carousel format.” Facebook also announced three other updates being released to help advertisers capitalize on mobile and improve the ads experience: TRP buying, brand awareness optimization and mobile polling.

“Pairing video with the carousel format gives marketers more options for compelling storytelling in news feed.”

Our Take on Top News This Week

In this blab from October 1, 2015, Michael Stelzner and guests discuss the top news in social media. Discussion topics include Twitter’s plans to build a new product that will expand beyond the 140-character limit, upcoming improvements to Facebook mobile profiles, the implications of share counts being removed from Tweet buttons, the newly integrated Buy Now button on Twitter and the new co-host and notification features on Blab. Subscribe to future shows here.

“The update is being introduced to the Skype for Windows desktop app over the next few weeks.”

Google Redesigns the Google My Business Portal: Google has “updated [its] navigation to make it easier to access the primary features, and more straightforward to access multiple locations if you use Google My Business Locations.”

“It’s now easier to navigate between Google My Business Locations and Google My Business.”

Tumblr Adds New Layer of Privacy Controls: With a new toggle on Tumblr, “you can choose whether or not your blog is viewable on the web. If you switch it off, your followers will still be able to see your posts in their dashboards (and like them, and reblog them), but anyone who tries to visit your blog at its URL will just get a big fat 404 error.”

Agorapulse Mobile App: The updated version of Agorapulse social media management tool, Social Media Inbox, boasts an improved interface and is now available on Android and iOS as a mobile app.

Carbon: This relaunch of the easy-to-use website and online store builder tool Weebly delivers a fresh, new set of tools “to help grow your business, enhance your site and share your story with the world.”

“With Carbon, you have more power and more control than ever before, all wrapped together with the intuitive drag-and-drop experience you love.”

Some Interesting Studies to Note:

Post Types That Rule the Facebook News Feed: Quintly examined over 80 million Facebook posts (photo, video, link, status, etc.) shared between June 2014 and June 2015 by more than 100,000 accounts. According to their findings, video posts receive the most interactions (likes, comments, etc.) on average, followed by photos, status updates and links.

Social Insights on the Luxury Fashion Industry: Brandwatch analyzed the online presence of 32 luxury fashion brands and examined their customers’ increasingly influential role in shaping the public’s perceptions of these brands. For example, Twitter audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed. This report shows how the brands interact with their audiences on social.

The 2015 U.S. Mobile App Report: According to a new study from comScore, some 29% of smartphone users over the age of 18 listen to podcasts on their phones at least once a month. This figure climbs to 41% among the 18- to 34-year-old age range, specifically. A survey of 1,084 adult smartphone users in the U.S. also shows that 18- to 34-year-olds are 44% more likely than the average user to listen to podcasts on their device at least once a week.

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