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An Interview with Common Muse

Posted on Apr 02, 2018

I'm happy to introduce Jel Ng to you - creator/designer/owner behind Common Muse Jewelry based in Singapore! You can find a curate selection of her amazingness in Hey That's Nice - I'm super excited to have her!

1. What was your inspiration behind starting/opening Common Muse?

My visual merchandising internship gave me a first-hand experience with luxury brands and made me rethink what luxury really means. I realised that to me, luxury is about evoking a feeling through an authentic experience. The realisation was transformative for me and I started to understand luxury beyond the price tag. Because of that, I started Common Muse with the aim of redefining luxury.

2.What inspires your creations/new designs?

I curate jewellery with the Common Muse kind of woman in mind. Someone who is all about quiet confidence and understated, effortless style.