Marketing Automation Specialist

Due to continued growth, we are seeking a Marketing Automation Specialist to manage campaigns targeting 200,000+ contacts and head our lead nurturing and marketing automation initiatives.

With more than 40,000 customers and 9,000+ partners worldwide, we are expanding at a rapid pace and are looking for an individual with expertise in lead nurturing (automation) and email marketing to join our team.

Forming part of the Marketing Department, the Marketing Automation Specialist is responsible for working with our marketing automation and sales CRM platforms to plan, execute, monitor and tweak world-class lead nurturing programs and demand generation campaigns.

The role involves examining the customer and partner journeys, mapping content accordingly and handling lead management (and scoring) as well as flow between the different platforms and databases involved.

In this role, you will also own our email marketing and lead nurturing efforts, ensuring that we keep up to date with best practises relating to email marketing developments, Sender Score/reputation management, list management/hygiene and GDPR compliance.

Furthermore, you will be responsible for AB testing to continuously improve and develop email campaign performance.

The ideal candidate possesses a combination of strategic and tactical skills, including communications, marketing and sales process acumen, and use of metrics and analytics.

Key responsibilities:

Map various customer and partner journeys and plan for the appropriate content for each step

Assist in the development of content for demand generation and lead nurturing campaigns, including emails, landing pages, webinars, calls to action and any other relevant content to support the campaigns

Implement and tweak marketing automation lead nurturing and drip campaigns; and be the main liaison with email marketing platform vendors

Continuously identify, define, share and update the Company’s email marketing and lead automation best practices, rules and guidelines

Collaborate with Sales and IT on the development of lead management processes, which will include lead definitions, lead scoring models, service level agreements, business and routing rules, lead nurturing programs, etc.

Support the technical implementation of campaign strategies including contact strategies and flows, lead routing, lead scoring, lead modelling, lead nurturing, lead fatigue and opt-out across all media channels

Be responsible for the running and development of our email marketing and automation platform and continuously ensure that our email marketing practices adhere to the latest best practices

Assist and provide counsel to the marketing teams to configure, build and test campaigns in the marketing and sales automation tools

Advise on and administer AB testing programs for email marketing campaigns and serve as an advisor to our web design and copywriting teams, ensuring best practices are implemented for email marketing

Are you interested in this position? All applications will be treated in the strictest confidence.

Join a fast-growing developer of user-friendly backup solutions

Altaro’s headquarters are located in a state of the art building on the island of Malta, in the ‘heart’ of the Mediterranean. Our culture is driven by open discussion, collaboration and respect. We employ an enthusiastic team who understands that one way to innovate continuous data protection (CDP) technology is by taking a step back from the implementation details to understand the customer's objectives, requirements and resources.

The perks that we offer if you join Altaro

Prestigious clients

Autonomy and flexibility

State of the art offices

Work with a talented, enthusiastic team

Personal development programme

Health Insurance

Additional leave entitlements – Paternity/Maternity/Adoption leave

Work on an award-winning backup solution that is helping more than 40,000 customers worldwide!

Through great design, technology, innovation and support, Altaro creates backup solutions for small and mid-market businesses and large corporations.

What customers say about Altaro

"We had a server with consistent backup problems. When we switched to Altaro for our backup solution, they helped me fix a problem that haunted us for months. Working with them has always been a pleasure!"

Rachel Lewis
Bensinger Consulting

"Altaro Hyper-V Backup is just the program I was looking for. Altaro sets up in just minutes with its very friendly interface. Altaro Hyper-V Backup is a great affordable product that I would recommend to anyone running Hyper-V."