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This is the Landwind E32, China’s copy of the Range Rover Evoque

Published on June 13, 2014 by Tycho de Feijter

The first spy shots showing the Landwind E32 SUV all-naked in China, and it is truly a carbon-copy of the Range Rover Evoque. As far as copying is an art, this is a masterpiece. Same overall design, same wheel arches, same shut line, same vents behind the front-wheel arches, same headlights, same grille, same roof, same mirrors. Same everything really, and similar alloys. Compare with…:

Price for the Evoque starts at 528.000 yuan and ends at 668.000 yuan ($84.000 – 107.000). The Landwind E32 will cost about 120.000 yuan or $19.000. The Landwind E32 will hit the Chinese car market in October.

The E32 will be powered by a 2.0 liter turbocharged four-cylinder petrol engine with 190hp and 250nm, mated to a six-speed manual or an eight-speed automatic. The E32 is based on a shortened variant of the platform that also underpins the Landwind X8.

Same wing on window, same rear lights, same bumper, same chromed skid pad, same exhaust pipes. Compare with…:

… the real Range Rover Evoque. I mirrored the picture for an easy comparison.

The copying continues inside. This is the Landwind.

Check start button, air vents top-dash design, instrument binnacle, dials, lower-end of center console, center tunnel, etc etc. There is however one notable difference, and that is the screen for the infotainment system, The screen in the Landwind is much bigger, and it is a touch screen, where the Evoque needs buttons for control. Landwind is not only copying the Evoque, they are in fact improving it. Compare with…:

… the real Range Rover Evoque.

The system can connect to Apple and Android, using Bluetooth.

Now, will Tata connect with Landwind, using lawyers? We will keep you posted…

14 comments

ok…we all know it’s copy but i am more interested how is possible that landwind make identical car for such cheap price then range rover? according to china prices, when we remove taxes and other stuff car is still maybe 30.000 usd cheaper

and of course, if you are just copying, you don’t have to spend money on developing.

If you spent a certain amount of money developing something, you have to factor that into the price. But if you just copy someone else, you didnt spend any money on development, because you just took someone else’s work.

What a horrible rip off use your imagination how lazy are Chinese car companies land rover didn’t der were it is by copying other peoples ideas and it Is not better it look like a cheap copy of a brilliant car also we’ll see who is laughing when all these Landwinds break down then I bet you wish you bought a land rover

Well, this is really an improvement over the “original”, but “Landwind”? It’s a bit too much of a name, but the chinese always liked grand names. It will be interesting to see a comparison drive, maybe by Evo or Top Gear!

I asked myself, when will be the first moment, “western” companies or designer copy something origin chinese – or isn’t that so in all times (e.g. Toyota Production Model). It wouldn’t be so easy to copy too, if there’s a product so attractive and so unfathomable, that the last way we can do is copy. how will chinese companies react then?! But in asia – copying is an act of showing respect (shenzen?) for great ideas – and copying is a way to become a champion.

Lots of other consumer categories have been transformed by the profound cost differences in manufacturing in China. Is this destined to be the case with automobiles as well?

As disturbing as this is as an American knock-off, I’m more perturbed to see the choice of vehicle: an excessively huge and unnecessary hulk, rather than something compact and efficient. A grim report on the appetite of Chinese consumers, who I’d hoped were wiser to environmental impact.

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