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Snapchat is offering advertisers “sequenced messaging” for video ads

Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!

Snapchat is offering advertisers “sequenced messaging” for video ads

Snapchat are said to be pitching a new “sequenced messaging” feature to encourage their advertisers to bundle video ads.

This new ad package will enable advertisers to tell a story by allowing them to run consecutive videos with different creatives. This will be within the app’s Discover section, SocialTimes reported last week.

As a Snapchat spokesperson confirmed to Lauren Johnson of AdWeek, sequenced messaging ads are now available to all advertisers, although they’re only directly available through Snapchat (and not the Ads API). They also revealed that the ad package’s premium price would require “early commitments for a full-service execution.”

When speaking to Johnson, another Snapchat spokesperson said that sequenced messaging ads would enable advertisers to be “unique in regards to storytelling.” He explained that even if a viewer watched just a few seconds of each video, “…that’s good, as long as you get to the point of the narrative.”