Writing Great Web Site Content: Because Reading on a Screen Is Different than on Paper

Book Description

This Element is an excerpt from The Truth
About the New Rules of Business Writing (9780137153152) by
Natalie Canavor and Claire Meirowitz. Available in print and
digital formats.

Create effective Web sites and content: Six
utterly crucial points you must know before you start!

Building a Web site? Assume the role of
thinker and planner. The job is packaging information. Design and
production functions need to serve your business purposes. This is
a team enterprise, and it is the good meshing of skills–and
planning–that creates great sites. On the Web, good writing
reflects how people use sites: They’re viewers or
users–not readers.