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All Products

Published
20/05/2020

ISBN9781292341224

For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t...
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For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial da...
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For introductory courses in Information Systems or Management Information Systems.
Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies ha...
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For courses in child welfare.
A comprehensive look at child maltreatment Understanding Child Abuse and Neglect presents an all-encompassing view of child maltreatment, in its various guises, from symptoms of abuse and neglect to motivations of those who abuse and neglect children, as well as how...
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For courses in Social Psychology
Make research relevant through a storytelling approach
Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and t...
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