Keynote: Business Optimization in a Digital Age We were promised that marketing would one day become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's social and email and display and video and ... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure that you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).Keynote Speaker: Avinash Kaushik, Digital Marketing Evangelist, Google