This project aims not only to plant native trees, but to engage volunteers and raise awareness of the importance of planting native trees. The campaign focused on the Dhofar region, which is home to more than 800 of the 1200 native Omani plant species and faces desertification, overgrazing, and invasion of alien plant species. Through this campaign, ESO has built long-standing relationships with the local community, officials, volunteers, schools, universities and colleges. The campaign took place over three phases, the final one being the design of an educational booklet and awareness campaign specifically targeting school students in Dhofar.

ESO has planted over 7000 native trees in the Dhofar region since 2012

Elements

Plant native trees in Dhofar

Engage volunteers in planting process

Raise awareness in communities about the importance of native trees

Establish relationships with government stakeholders to begin planting only native trees in municipal areas