Blog

Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up. Read More →

Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up. Read More →

Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up. Read More →

Unlike the nail biter of a showdown between the Patriots and the Seahawks last night, Budweiser easily dominated its competition in Super Bowl XLVIX, clenching its second title in as many years.
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Based on tactics that were used in previous games and the technological developments that have been leveraged in advertising over this past year, we’re seeing brands adhere to some interesting trends in order to make their campaign stand out among the Super Bowl noise. Read More →

Super Bowl brands that release content before their ad airs during the game see 2.5 times the True Reach® viewership of those that only air their campaign during the game. These are the top 10 brands of the Super Bowl pre-game ad rush. Read More →

As Good Morning America reports on the last Super Bowl advertisers to release content before the game, Visible Measures CEO, Brian Shin, chimes in to shed some light as to why the strategy is so popular. Read More →