The risks associated with growing up in an online world are not only giving parents a headache, but the time their children are spending online is a real cause for concern. As a result, a third of parents curb the amount of time their children spend on the Internet, to protect them from online dangers. But there are other steps parents can take to minimise the risks and help their children make the most of all the positive things that the digital world can offer.

A reliance on Internet interactions by the younger generation is leading to a third (33%) of parents worrying about Internet addiction. This concern is backed up by figures from Kaspersky Lab and B2B International which found that, according to their parents, one in ten (12%) under 18-year-olds are addicted to the Internet. Alongside the worry of their children viewing inappropriate or explicit content (36%) and communicating with strangers (32%), the inability of children to distance themselves from the online world is fast becoming a key concern for parents.

With over half of parents (51%) feeling that the online threats to their kids are increasing, the time they are spending online is a real compounding factor in keeping children safe online. These concerns have prompted 33% of parents to enforce restrictions on how long their children can spend on the Internet.

However, limiting time spent online doesn’t necessarily make children safe from the dangers. In a 12-month period, 44% of children were faced with at least one online threat, with one in ten kids accessing inappropriate content (12%) or coming into contact with malicious software and viruses (10%).

Therefore, an alternative option for parents could be to concentrate on supporting their children in other ways, such as through education. Over a third (37%) of parents regularly talk to their kids to teach them about online threats and 31% try to supervise their children when they are online, potentially offering opportunities to highlight any threats that may appear and supplement the education effort.

“Parents want to keep their children safe, but simply restricting access to the online world isn’t necessarily the best way to do this. Education and communication both play a huge part in ensuring children use the Internet responsibly and safely,” said Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab. “But it is also imperative to use software to bolster defenses. Limiting time spent online is a key part of the process but won’t work in isolation. Technology can help reduce the risks, enabling children to safely explore all the positive aspects of the Internet and develop their digital skills without having to worry about cyberthreats.”

Kaspersky Safe Kids is designed to help parents take a more effective approach to shielding their children from the dangers that lurk online. Through the solution, parents can choose to either block children’s access to certain apps and websites, or to help kids become more aware of the dangers for themselves, by warning them that the sites or apps they are about to access are risky and may contain dangerous content. From imposing time limits through to keeping track of online activities, Safe Kids can provide the additional layer of care that parents need to fully protect their kids against the threats that exist and continue to evolve online.

Visit the Kaspersky Lab website to find out more about the Free and Premium versions of Kaspersky Safe Kids. Click here to read the full 2017 Consumer Security Risks Survey report: “Not logging on, but living on.”

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