ABOUT BATSON

When the late Bob Batson started building custom rods in his living roomin 1980, it marked the start of a new era for the Batson family name. Asan avid fi sherman, he was motivated by his angling passion to createfi shing rods of unsurpassed quality and craftsmanship. From these humblebeginnings, the company grew to become Batson Enterprises in 2000.Currently run by Bob’s son, CEO Bill Batson, our company is blessed withnon-stop growth. We are fortunate to be one of the largest wholesale rodblank and component suppliers in the United States. Our clients range fromindividual rod builders to huge global companies. Batson is steeped in fi shingand rod building experience and has compiled one of the fi nest groups ofprofessionals under one roof. This enables us to effectively meet the needsof this broad customer base. Merging our knowledge, integrity, innovation,passion, superior customer service, and unbeatable quality, we are able toprovide our customers with the service and quality products this industry hascome to rely on.

Corporate Profile

Batson Enterprises is one of the leading innovators of fishing-related products. Our diverse product portfolio is full of quality-trustedbrands that are respected worldwide. Our products are distributed globally through a number of our well-recognized brands, including:

Batson Enterprises is committed to enhancing fishing experiences. With our vast array of product lines, there are many combinationsavailable to customize any rod build. Batson Enterprises has refreshed and focused our attention towards our various brands. Thiswill allow all customers to easily differentiate each of our brands and exactly what each has to offer. Rather than grouping everythingunder the Batson Enterprises name, we have created individual identities for all of our brands. This will allow us to simplify specificmarketing, service, and distribution strategies. Now that we are able to focus our marketing on each brand, you, the end user, willhave an easier time selecting the precise components and the perfect blank!

OUR BRANDS

GUIDE SPACING™ FORUMS

OUR MISSION

We here at Batson Enterprises have a very straightforward mission. Our goal is to produce and supply the most extreme quality products in the world, while maintaining the utmost levels of customer service and satisfaction. Many companies aim to meet expectations, but we strive to exceed them! [Click to read more...]