Bugatti is no stranger to shaking up the industry when there’s an opportunity to do so. That “opportunity” could come sooner than we think because of rumors that the super luxury performance brand is developing a one-off creation for the 2019 Geneva Motor Show. The whispered price of this one-off? $18 million. Details are still scarce at the point, but it is rumored that this one-off Bugatti has already been built. More importantly, it was built for Dr. Ferdinand Piëch, the former chairman of the Volkswagen Group, and is being launched as part of the automaker’s 110th-anniversary celebration.