Just 45 days after formal launch, new media business website BidnessEtc.com is on track to surpass 1 million unique visitors in January.

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“We are occupying a white, differentiated space in the market for business journalism. Our website is interactive whereas other business sites will put you to sleep,” claims Nadir Khan, a former hedge fund manager and CEO of BidnessEtc.com– a new media platform that combines deep financial analysis with graphic design. “That’s how you make business fun, simple, and exciting,” he says.

In an era when most established business media outlets charge steep fees for content, BidnessEtc.com is leveling the playing field by providing free-of-charge insights into how the smart money thinks. And the website presents professional financial research in a way no media company has done before: seamlessly fused with visual elements that bring its financial analysis to life.

The website’s easy-to-navigate layout and sleek visualization of financial data has put professional analysis and research in the reach of not just the Wall Street professional, but also the Main Street businessperson looking for advice on how to manage his/her savings. The website has received exceptionally positive reviews from the finance community so far.

And finance is not all there is to BidnessEtc.com. To keep Gen Y readers engaged while educating them in finance, BidnessEtc.com also offers a quirky take on Wall Street through its business entertainment platform.

BidnessEtc.com is currently staffed with more than 70 highly-talented individuals, including financial analysts, graphic designers, editors, social media experts, computer programmers, musicians, aspiring philosophers and writers. But Mr. Khan is not done building yet. He says he wants to see the BidnessEtc.com team grow to at least 200-300 over the next 12 months, so that his company can “take financial media to the new age and redefine it.”

Mr. Khan, who managed close to $300 million for clients when he was only 27, has reunited with key members of his team from Timescape Global Capital Management – a hedge fund he co-founded in 2006 – for the BidnessEtc.com project. Before Timescape, Mr. Khan worked at SAC Capital Advisors from 2003 to 2006. He graduated from Columbia University (Phi Beta Kappa and Magna Cum Laude) in 2003 with departmental honors in economics.

In his trading days, Mr. Khan was hyper-active in the market, often buying and selling more than 20 million shares in a single day. His trading strategy was built on exhaustive research conducted by his team and himself. He brings that experience to financial media through a team of world class analysts trained in his research methodologies. By utilizing that expertise, he says, the BidnessEtc.com team will provide readers the most relevant information on key drivers and trends.

With its refreshing visual take on finance, the team behind the project is intent on making a point: business can be fun.