structured way to find growth tactics, new traction channels and a complete customer journey through the AARRR funnel."

Jorg Snoeck, RetailDetail

The Growth Hacking Canvas is a cousin of the Business Model Canvas and Lean Canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.

WHY THE CANVAS MATTERS

Lack of interdisciplinary collaboration within the marketing team and the different disciplines of which it consists.

Good news, the Growth Hacking Canvas can help remedy these problems, gathering multiple marketing activities in one place.

The canvas consists of 10 building blocks that each intersect with one another.

#1 RULE OF GROWTH HACKING

The AARRR framework is good for measuring results, but it’s the Growth Hacking Canvas that should be used to plan for growth in the first place.

Structure your different marketing ideas or methods in a way that can be tested, be creative, and double down on it until you stop getting results

Goals that are specific, measurable, attainable, relevant and timely. Ex: Increase new users by 20% next month.

S.M.A.R.T GOALS

Who are you targeting with your specific marketing actions? Why are these segments so important? Tip: create persona's.

TARGET AUDIENCE

How do users find you?

Ex: Target competitor interest audience.

ACQUISITION

How can people refer to their friends?

Ex: Reward discount on next checkout.

ACTIVATION

Why would users come back?

Ex: Automated follow up emails.

RETENTION

How can people refer to their friends?

Ex: Reward discount on next checkout.

REFERRAL

How will you get paying customers?

Ex: Offer discount on annual payments.

REVENUE

What budget will you allocate to which actions?

BUDGET

Which areas will you focus on?

Ex: SEO, webinars, social media, UI/UX, side-project marketing, ...

GROWTH AREAS

Which tools do you use for each area?

Ex: Hotjar for UI/UX optimalisation.

TOOLS

GET STARTED WITH THESE 3 BASICS

THE TOP ROW: DEFINING

Successful growth hacking starts with goals that are S.M.A.R.T.

Next, we link those goals with a target audience: What does your customers think, feel and see? We aim for about 3 post-its each block.

THE MIDDLE ROW: IDEATION

Now that we have our goals and target audience set, we are ready to discover our growth actions. What will we do to attract yet also keep our audience. Generate as much ideas as possible!

THE BOTTOM ROW: EXECUTION

Woa! Now that we have a lot of actions, we need to see how we're going to do all of that. In the last step, we aim for execution. How will you start? Allocate budget, choose KPI's and your favorite tools.

THE GROWTH HACKING CANVAS WAS USED BY THESE AMAZING COMPANIES

The Growth Revolution is the first Growth Hacking agency in Belgium. We offer workshops, consultancy, and projects all focused on Growth and Conversion Rate Optimization—servicing both startups and corporates.

The Growth Hacking Canvas is one of many tools we use in our workshops.

We want to send you one, so you can use them for your internal brainstorms!