Tag: smartwatch

Smartwatches: fashion or function?

With the Apple watch and a number of other smartwatches on the rage, it’s not idle to wonder whether this kind of devices are just a transient fashion or they are here to stay. Tech companies themselves seem to lack a clear picture of what is the value proposition behind this kind of product, given that marketing strategies range wildly from geek-captivating videos to Vogue covers.