Last week I attended a HP event to discuss the numerous opportunities and recognise the promise of Cloud. The setting could not have been more perfect and the people more interesting. This is a topic very relevant to me as both a blogger and young digital entrepreneur - yes at the age of 28 I still consider myself 'young'.

Beyond the fact that I clearly chose my blog's name adequately a little over four years ago - I will let you decided if that is a nice coincidence or a very insightful decision on my behalf, the cloud and the endless possibility it brings is a subject that I find fascinating. The next generation of bloggers, entrepreneurs and businesspeople will undoubtedly master the cloud and its endless assets, and I can only image the many opportunities that it will create.

For bloggers like myself, more specifically, cloud (technology) has allowed us to create things - and even careers for some - we would have never thought possible if it weren't for the Cloud.

Digital businesses are not a thing of the future but very much something of the present, and bloggers are a prime example of young entrepreneurs making a living online. Again, only possible because of our unlimited access to the Cloud and its resources.

For one, reaching a specific and targeted audience and belonging to a community that shares the same values, hobbies and ideas has never been easier. Before the Cloud, creating a portfolio and establishing oneself as a 'household' name or someone with value - basically create an online profile and brand - was something that belonged only to a few, now this can be achieved by many.

Access to content is another by-product of the Cloud; researching, learning and sharing content is now easier than ever. The consumers and customers of today are craving for great content, they want to be challenged by brands, influencers and like-minded people. All of this is now a reality with an increasing amount of content created daily by the average online user.

Finally, the Cloud has allowed entrepreneurs to pay for services incrementally - allowing them to try out different products and learn from their mistakes. Such a possibility allows us to save money but also allows us to structure a plan to foster growth rather than having to take giant leaps of faith. and partnering up (collaboration)

Note: HP is a client of Burson-Marsteller - the PR agency for which I work - although not a client I personally work for. I was not asked to write this article within the remit of my work and this is not a sponsored article.