When you consider the importance of recruiting the best and brightest people into your company (your life depends on it), why is it we often treat the prospects like applicants, instead of possible partners? Remember the hoops you jumped through to win the heart of your spouse, boyfriend or girlfriend? Remember the passion, the creativity that went into getting that person's attention? I submit that if we tried just half as much to show job candidates how much we care, we might stand a chance to snag the best one.

Here's a great example of a very meaningful recruiting strategy (thanks Seth for the pointer).