Snapchat to stream key moments from Winter Olympics’18

Snap announced that it will live stream key moments from the 2018 Winter Olympics Games in South Korea. Starting February 10, Snapchat will broadcast video from NBC’s live broadcast of the Olympics in PyeongChang, South Korea, from the app’s Discover page. NBC is the first TV partner Snap is collaborating with on its new Live feature.

Snapchat won’t broadcast whole sports games or award shows but the company says that it could stream the important parts of big events, like the Oscars awarding Best Picture. Users can expect at least one clip per day and may sign up to receive notifications when the clips are live. The clips will last for 2-6 minutes.

The two companies are also teaming up to produce Context Cards which will appear under Our Stories and give users a look at the behind-the-scenes action from PyeongChang from the perspective of both fans and athletes.

In addition, Snapchat will also be launching Olympic themed creative tools. These creative tools will have filters, stickers, an augmented-reality Lens that will let Snapchat users put themselves into the games’ opening and closing ceremonies, and a World Lens featuring Soohorang, the 2018 Winter Olympics mascot.