Monthly Archives: April 2017

"Excellent insight on the power of emotional branding." - Glenn Baruck, The eDot Family of Companies The following article written by: Branding Strategy Insider Transactional brands offer the right product at the right price at the right time. People pay a fair price, they are not particularly loyal, and the relationship is completely rational. Emotional…

"Today, good websites and marketing strategy must include video." - Glenn Baruck, The eDot Family of Companies The following article written by: Impact You're ready to crush video and make it a full part of your organization's sales and marketing efforts? Great. Assuming you have the right content approach and the videos have been produced,…

“Excellent acumen from across the pond. When you need professional services in the US, give us a call.“ - Bill Kerth, Movere Teleservices The following article appears in, Virtual-Sales Telemarketing can seem like a leap of faith, and nowhere is this truer than in the software industry, where every day is a constant battle to get your name heard in the…

“Selecting the right targets can make or break your marketing campaign.“ - Bill Kerth, Movere Teleservices The following article appears in, MarketingProfs Most marketers face the same questions in planning a new campaign: What customers or prospects are you marketing to? What are the customers' motivations? Why are the customers in the industry you are…