Blog

As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More

For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More

Attend the Media Post Search Insider Summit June 10-13 and check out the session titled Mobile Apocalypse: The Art of Mobile Ranking. Our Chief Solutions Officer, Eric Papczun, will lead a lively panel discussion about what it takes to capitalize … Read More

The session choices at IRCE can be overwhelming! If you’re looking for one that can provide you with tangible advice to bring back to the office – this is it! Learn what steps to take today to increase your mobile search … Read More

Google announced yesterday that it’s rolling out app indexing on iOS “in the coming weeks.” This allows users to open mobile app content and deep links directly from Google search results; a capability that Android users already enjoy. Check out … Read More

Last week, Mobilegeddon erupted after Google rolled out a significant algorithm update impacting rankings on mobile devices, organic traffic, and app indexing. There’s no turning back, but now that the dust has settled, it’s time to start the cleanup process … Read More

I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.

In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.

Experts have predicted mobile to be the breakout star for many years now. In 2015, the wake-up call is ringing loud and clear: Mobile is no longer a nice-to-have. According to the IBM Digital Analytics Benchmark, mobile devices drive more … Read More