The Road to Macworld isn’t just about adults. Jean MacDonald, the newly minted Executive Director for App Camp For Girls, talks about the App Camp for Girls Open House at the show and why, even though it is on the conference track, it is open to all attendees. While they can’t pack the full camp experience into one session, Jean explains how girls will be able to participate in representative activities, how they hope to raise awareness and generate excitement, and why even boys will be welcome.

The Road to Macworld/iWorld 2014 is a special MacVoices series produced in partnership with Macworld to preview some of the exhibitors and presentations at Macworld/iWorld 2014 at the Moscone North in San Francisco, March 27-29.

Guest:

Jean MacDonald is a marketing geek who founded App Camp For Girls, a program whose mission is to inspire more girls to pursue app development as a career. The camp is launched Summer 2013 in Portland, Oregon. For 10 years, she worked with Smile (http://smilesoftware.com), a software company that makes awesome software for Mac, iPhone and iPad. A would-be rock ‘n roll star, you can follow all of Jean’s exploits on Twitter.