General store chain Wilkinson opens the doors to a new shop at Cannon Park shopping centre in Coventry on Wednesday.

The shop is creating 70 jobs, from management to checkouts, and to mark the occasion staff will be giving away balloons, sweets and masks to children.

Keith Allsopp, who is on the management team at the shopping centre, said: "We are certain that our shoppers will be pleased with this new addition to our already impressive range of shops in the centre."