i like that people are finally starting to realize its perfectly fine to fuck with cannon... love the whole "it's not an S" thing

This was exactly my thinking; I loved that part of the Trailer.
But then I looked into it, and apparently they aren't the first ones to mess with the meaning of the Iconic Superman Logo:

Wikipedia wrote:

Initially, the S-shield had one meaning: S for Superman. One of the first alternative meanings was presented in Superman: The Movie, in which it was not an S, but rather the S-shaped Coat of arms of the House of El. After the Superman reboot story The Man of Steel, the symbol's story was that it was designed by Jonathan Kent and was derived from an ancient Native American symbol. The symbol was featured on a medicine blanket given to an ancestor of the Kent family by a Native American tribe after he helped to cure them of a plague and was supposed to represent a snake, an animal held to possess healing powers by the tribe (implying that, by wearing this symbol, Superman was a metaphorical healer). In 2004, Mark Waid's Superman: Birthright series says the S-Shield is the Kryptonian symbol for "hope" and Superman believes it may have begun as a coat of arms for the House of El. Later, writer Geoff Johns confirmed it was indeed a coat of arms, as well as a symbol for hope. In the 2013 film Man of Steel, it is also described as the Kryptonian symbol for "hope".

Ugh, I'm so pumped for this movie, my loins hurt. Henry Cavill seems to have nailed the role.
And apparently Christian Bale is now waffling on maybe commiting to the Justice League movie. If they could get Henry Cavill and Christian Bale in the same movie, that would be EPIC.

"That was Nasty right? Cocked that Joint back and banged on 'em." -James Johnson