Baur Foundation signage

For the opening of the “Japan” area and the renovation of the “China” area, Alternative worked with architects Bassi Carella and designed totems with backlit text, printed using silk screening respecting the color code of each area. We also designed books with Japanese binding, which respect the colors of the totems. The binding reminds us of bamboo, a precious plant in Asian culture. Outside, engraved red steel signs are in harmony with the graphic identity that we developed.