Evan Porges, president of Prime Shine Car Wash, based in Modesto, Calif, said, “The efficiency between a professional carwash facility like ours and washing at home is huge. We use 30 gallons of fresh water to wash your car; washing at home can be as much as 100 gallons. Additionally, we filter and recycle almost all the fresh water we use.”

California is suffering from a third straight year of below-average rainfall, according to the release.