"heat index," one of the most eagerly awaited new season, it's called "devious maids." And it tells the story of five latina maids. But there's an outcry that the show embracing stereotypes. And longoria, not surprisingly, fighting back. Abc's cecilia vega has more. Reporter: Lifetime sizzling new series, "devious maids" is creating more than on-screen drama. Can you say good morning? No. He will tell you it's a good morning. Reporter: It tells the story of five latina maids, who bare the wrath and belittle of their wealthy beverly hills employers. You don't have an accent. Should i? I never meat a maid that didn't have an accent. Reporter: But some critics say these latinas play a stereotype by playing domestic service. There probably isn't a latina in the country, that didn't roll her eyes. Here we go. Another latina character that's a maid. Reporter: Eva longoria is the show's executive producer. She says the criticism overshadows a singular groundbreaking achievement. It is the first show ever to feature five latinas in leading roles in an english-language drama. When we get any backlash for they're playing stereotypical maid, my immediate response is, so, you're telling me those stories aren't worth telling? Those people are lesser than. Reporter: And the cast agrees. We don't think playing maids would be demeaning. I think the more we talk about it, the more people that are aware of it, the letter. Reporter: This isn't the first time hollywood has been accused of typecasting women of color. I'm going to have the kill that woman. Reporter: Just last year, octavia spencer won for her role in "the help." But it dates back to a stereotype. And now, viewers are angry all over again. With comments like, really lifetime talk about stereotypes of latina women. And I want more than what "devious maids" offers latinos in hollywood. Great how people are passionate about how we are portrayed in television and movies. Reporter: The question remains, do the roles they land reflect how far women of color have come? Or how far they still have to go? For "good morning america," cecilia vega, abc news, los angeles.

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