Publicity

No News is NOT Good News. The publicity department at AR & Co. PR and Marketing, a Paso Robles, CA, public relations firm, knows that making headlines makes money. The marketing and media relations experts at AR & Co. write the press releases and generate the local and national publicity that mean major exposure and name recognition for your small business, agriculture business, or other company. Now that’s good news!

Located in San Luis Obispo County, the AR & Co.PR and Marketing agency has built extensive media relations with an exhaustive list of local media contacts to help you achieve editorial coverage delivered to your target audience. Informative and well-written press releases composed by experienced AR & Co. writers (see examples below) will enhance the validity of your company and promote your wine or other products, services and personnel through gained press coverage.

Working to produce the best possible publicity and PR results within your budget, AR & Co. conducts in-depth follow-up until maximum press coverage has been reached. Learn more about the AR & Co. "A-Team" of publicity experts, see some examples of press releases below, or contact AR & Co. by calling 805-239-4443 in Paso Robles, CA.

The function of a good public relations and marketing firm is relationship building: AR & Co. works not only to develop good communications and rapport in media relations, but also in client relations. Realizing the importance of evaluation and analysis before implementation, AR & Co. learns both your history and your vision before pursuing the editorial coverage essential to achieving future growth. Working to meet your PR needs and wishes every step of the way—from concepting to writing and pitching press releases—AR & Co. then utilizes strong connections with local reporters, journalists, editors, and freelance writers to achieve maximum publicity placements for you.

AR & Co. will take these steps to ensure your publicity success:
• Get to know your business history and trends
• Interview and conduct original research
• Identify and focus on your target audience
• Compose compelling and informative press releases to reach that market
• Distribute press releases to proper wine, agriculture, lifestyle, news, or trade media contacts
• Follow-up to achieve desired publicity results and editorial coverage

Let AR & Co. help you send a loud and clear message to local and/or regional media. Learn more about the "A-Team" of publicity and public relations experts by reading some of our press releases above, or contact AR & Co. PR and Marketing by calling 805-239-4443 at the San Luis Obispo County office in Paso Robles, CA.