Pages

Wednesday, July 13, 2011

Orange County: Watch Harry Potter with D-Box Technology at Ultraluxe

Harry Potter and the Deathly Hallows: Part 2 opens in theaters nationwide on July 15, and UltraLuxe Cinemas at Anaheim GardenWalk will be the only Orange County theater where fans can experience the biggest movie franchise of all time in D-BOX motion seats.

D-BOX is a ground breaking cinema technology currently available on only 92 movie screens in the entire world. Movie goers can enter the world of Harry Potter like never before, as they are transported back to Hogwarts feeling sensations of motion along the way. Intense battles and exhilarating flights become real as D-BOX MFX seats move in perfect sync with the onscreen action.

Motion editing is a new art form that has led to the rise of MFX, a multi-sensory revolution in movie-watching. A motion generating system integrated within each D-BOX seat utilizes patented, award-winning MFX technology to create three types of intelligent movement (subtle pitch, roll and heave). The motion effects are specifically programmed for each film and move audiences gently forwards and backwards, side to side and up and down. Combined with D-BOX-encoded intelligent vibrations, the resulting motion is perfectly synchronized with all onscreen action.

Harry Potter and the Deathly Hallows: Part 2 is the third film in the series to screen with D-BOX motion effects. The final chapter begins as Harry, Ron, and Hermione continue their quest of finding and destroying the Dark Lord's three remaining Horcruxes, the magical items responsible for his immortality. But as the mystical Deathly Hallows are uncovered, and Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again.

Advance tickets are available at the UltraLuxe box office or online at http://www.ultrastarmovies.com/. UltraLuxe Cinemas is located at Anaheim GardenWalk on the upper level at 321 W. Katella Ave. Free parking for 4 hours is provided with validation at the movie theater. The most convenient parking structure entrance for UltraLuxe Cinemas is off Disney Way.

UltraLuxe Cinemas is the flagship Orange County location of UltraStar Cinemas, Southern California’s largest privately owned movie theater group. UltraStar Cinemas is headquartered in San Diego County and operates 141 screens at 14 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. For more information, visit http://www.ultrastarmovies.com/.

D-BOX Technologies designs and manufactures leading edge technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOXMotion CodeTM, uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat.The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion CodeTMavailable on feature films, DVDs and Blu-raysTM. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX’s award-winning motion technology is graduallyproving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX exchange under the symbol DBO. For further information please see http://www.d-box.com/