Paulina Otylie Surys is the “new kid on the block” – in the past year, the Middlesex University student has taken the fashion world by storm with her twisted, gothic imagery. Featured in BJP last September (#7804), she explained that she couldn’t shoot in any other way. “For me, fashion shouldn’t be shot as fashion,” she said. “Fashion is not a look book; it’s not a catalogue. Fashion should be an element in an overall composition. It should be treated as an art piece. When you give people something they don’t expect, it tends to stay in their mind. They remember it more – even if they don’t like it, they will come back to it. With a traditional lookbook, people just flip the pages and don’t remember anything. It becomes a simple commercial catalogue.”