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Sephora begins campaign in Toronto and Montreal

Toronto-based beauty products company Sephora Canada has begun a campaign called "With Sephora." Developed by Virtue Worldwide, the campaign features 16 individuals from Toronto and Montreal, selected for their "unique personalities, their authenticity and approachability, their passions and their inspiring journeys." It includes billboard and transit advertising in the two cities, accompanied by social media and experiential components as well as a series of online videos. The campaign will run through the summer.

"This Canadian campaign brings to life a celebration of unique and personal beauty," said Deborah Neff, vice-president of marketing at Sephora Canada. "We are opening up the conversation of embracing self-expression through powerful visuals and local stories. Every day we get inspired by our clients and we want this campaign to be a window showcasing that beauty is for them to define and explore."