They are different from Duck Duck Moose in that Mobad have ventured out and found partners who think about children and engage in presenting the world to them. The team at Mobad recognised the need to pull in people already creating great content for kids which have allowed them to bring their design and technical flair to build some great apps. As CEO Kory Jones from Mobad points out, "Apps need to be simple, but well executed which requires a combination of exceptional design and great technical ability. We don't subscribe to the 'more apps are better, crank them out as fast as you can' approach, treat each one like a unique piece of art and the sales will follow."

So, like any company they have a focus on sales, but that isn't to say they don't get kids, they do. In my engagement with Mobad's CEO, Kory Jones he insisted, "'edutainment' is a crappy word so don't use it in relation to Mobad, please." It is good to hear that Mobad Games is working hard to distance itself from this type of gaming for kids.

The results? Well, so far two great partnerships with Highlights Magazine and BBC Earth— and some whispers about a few others not far away. There is also their next app with Highlights, which will be Highlights Sticker Fun which continue to use the great illustrations from highlights to great games and puzzles of varying levels.

My children are obsessed with the documentaries coming out of BBC Earth, David Attenborough inspired of course, but since his retirement the interest has continued. So, the use of their great images in their forthcoming appBBC Life Matchgame is of great interest. So many apps have content that sells children short. This is something Mobad and their partners appear to be unwilling to do. And, parents should thank them for it. Quality content will become a defining mark of quality apps.

It is also pleasing to see a team who are well versed in tech and design, getting excited about the possibilities of the future of technology for children. Clearly, Kory gets it: "The future of the technology is a much bigger question. To me that speaks of simple touch control interfaces on personal, portable devices. That is the future of education and entertainment for kids. When you have a device a three-year-old can pick up and navigate with no direction (as mine does) it's a game changer. All the poorly designed sheets of paper home work my seven- year-old brings home could go away. The replacement will be well-designed, live on a device like this, grade it as he's doing it, explain it with animation if he gets something wrong then give him a new similar question to see if he really got it."

That type of thinking certainly demands that we keep an eye on where Mobad head in the future. I know I'll be checking out every app they put out to see if they engage my own kids.