Dorian Benkoil on http://www.onthemedia.org/http://www.onthemedia.org/people/dorian-benkoil/en-usFri, 25 Jan 2013 00:00:00 -0500600cleanBlurring the Line Between Advertising and Content
http://www.onthemedia.org/story/265046-blurring-line-between-advertising-and-content/<p>Last week, <em>The Atlantic</em> ran a piece of <a href="http://www.scribd.com/doc/120420141/The-Atlantic-14-January-2013-David-Miscavige-Leads-Scientology-to-Milestone-Year" target="_blank">sponsored content</a> on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and <a href="https://www.magnetmail.net/actions/email_web_version.cfm?recipient_id=699462885&amp;message_id=2459857&amp;user_id=NJG_Atlan&amp;group_id=0&amp;jobid=12656579" target="_blank">apologized</a>. Bob talks to digital media management consultant Dorian Benkoil about <a href="http://www.pbs.org/mediashift/2013/01/12-tips-to-avoid-the-atlantics-sponsored-content-meltdown023.html" target="_blank">how the online world is redrawing the line between advertising and editorial</a> — because the alternative may be extinction.</p>
Fri, 25 Jan 2013 00:00:00 -0500http://www.onthemedia.org/2013/jan/25/blurring-line-between-advertising-and-content/advertorialscientologysponsored_contentthe_atlanticBlurring the Line Between Advertising and Content
6:32sponsored content on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and apologized. Bob talks to digital media management consultant Dorian Benkoil about how the online world is redrawing the line between advertising and editorial — because the alternative may be extinction.]]>