I think it's a decent start, but it doesn't have any punch, pizazz, or wow factors. I will offer what I think is fair criticism, but please take it in the manner in which it is offered:
1. The "L" and the "K" are too far apart and the ampersand looks like it doesn't belong.
2. IMHO, I would bring the L and K together and forget the ampersand. (Also, what do stars and stripes have to do with a cleaning service? That goes for the eagle, too.)
3. The type faces are all wrong for this logo. I would think you might have gone with something more "industrial" for the type faces and kept them tightly spaced and heavy.
4. Make the LK the dominant symbol and if you insist on keeping the eagle, then have the bird perched on top of the LK with the wings spread.
5. I would render the LK in more of a metallic color with some reflections and shadows for emphasis.
6. Keep your slogan and business name in the same face, only subdue the slogan and emphasize the business name. And, tighten up on the letter spacing.
:Working:Remember, this is only my criticism and personal opinions and I offer it only to help you along. Good luck and I look forward to seeing the final solution.
Olden

Operating on the principle that "simple is better," I liked your first submission. I think you are on the right track. The others....well, need I say more? BTW, when I suggested that you "subdue" your slogan, I meant to gray it back, subordinate it, or, as some might say, "ghost it." Good choice of type on both the LK and the biz name though. I would make the LK big, big, big and try to make the slogan the biz name the same width, or stack "cleaning" and "services" over each other. A simple way to get the prominence of the company name. :image28:
Olden

well....you know what the client likes (hence tyhe red white and blue patriotic/ eagle theme) and everyones opinion is subjective.
I think you have a nice variety for your client to choose from.I do think busy is not a good look for a logo and I also think too many design elements clutters your design.

Attached Files:

By "graying it out" or "ghosting the type" would mean to lessen its impact on the design. In your color menu there are several palettes to choose from. Within those palettes are various colors varying in intensity from light to heavy (intensity). Black has several variations ranging from black through several grays, to white. So, to gray out the type would be to select a very low intensity gray. Not so much that you would lose the type's visibility, but heavy enough so that it's readable yet still not a strong part of the logo. This also works with any color; it just reduces the intensity (or weight) of the type and enhances the logo.

In the old days, you would refer to this effect as "screening the type," and you would specify to the photoengraver that you wanted the type to be 75%, 50%, etc. and the end result would be that you ended up with type reduced in value by whatever percentage you required. Hope this helps you get a handle on the graying and/or ghosting thing.

I also agree with "prototype66" when he says "[only]you know what the client wants." Sometimes you win and sometimes the client wins.
Olden

Prototype66....You are absolutely, 100% right! When you and the client both win, that's the best of all possible outcomes. You walk away happy, the client walks away happy and your bank balance just got bigger. It just don't get any better'n that. Every time I go into see a client, I wear 3 hats: diplomat, psychic, and designer.
:image05:Olden

:image28:
Fantastic! Now, that is a nice logo. My only suggestion would be to tighten up on the letter spacing and make the "professional, commercial, industrial" all on one line and in a less intense color . I think you have incorporated all the elements in this one. GOOD JOB!
Olden

P.S. I love tight letter spacing. An old creative director of mine drummed that into my thick head.

Attached Files:

hey, I just remembered.the image/concept I wanted with the L & K logo was with the L and K on TOP of buildings..........

and whatever the slogan/tag was going to be, was between two yellow lines......(teh message being, L&K is on top and IN the inside the lines) is that message actually possible just from looking at a logo image??

The question I really want to ask is this, does anybody know where I can get some building fonts or dingbats??

I do have in the TLC something like 21st century, yet the majority of them don't work..and also there wasn't a building font in there that i actually wanted for this paticular image....??