Are you an employer?How do I hire a Content Marketing Analyst?SUMMARY
Hulu's Content Marketing team is seeking a Content Marketing Analyst- On Channel Marketing who will be an exceptional addition to our growing team. The On Channel Marketing Team programs content within the Hulu app for all our various subscriber groups to introduce users to new and relevant content with the goal of driving engagement metrics. As Content Marketing Analyst- OCM at Hulu, you will apply data and analytics to tackle our biggest challenges around marketing content to Hulu users on the platform. This will entail deep analysis of performance data and providing strategic recommendations in support of on channel marketing initiatives. The right person for this role has experience with advanced analytics- particularly around user/audience behavior related to content in digital products or digital media- strong attention to detail, sets a high bar for themselves, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

WHAT YOU'LL DO
• Develop deep analyses and actionable insights by measuring the effectiveness of On Channel Marketing efforts
• Act as a consultant to the On Channel Marketing team, solving challenging business problems and resulting in actionable insights using analytics
• Create reports, dashboards, and tools for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
• Support the operationalization of analytics outputs to achieve maximum business value
• Ensure that marketing campaigns are optimized against data findings
• Identify new opportunities where analytics are needed

WHAT TO BRING
• 5 years of experience in a business/marketing/digital media analysis role providing performance diagnostics, strategic recommendations, consulting experience highly valued
• Master's. degree in a field such Economics, Business/Marketing, Ops Research, etc. from a top-tier university
• Highly competent with data analysis and utilizing data to drive decision-making, specifically related to subscriber engagement analytics, content analytics, and/or digital products
• Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau
• Experience manipulating and analyzing massive data sets
• Ability to tell a story with data both verbally and visually
• Experience and passion working within the entertainment industry
• Have an open mind to pick up new analytical techniques as required

NICE-TO-HAVES
• Ph.D. in quantitative field
• Experience and passion working within the entertainment industry

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