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Denim has become such a staple in our lives that we can start to take it for granted. There are so many rinses, fits and cuts of denim but we often tend to stick with the tried and true basics, which can get a little boring after a while.

When I was in grade 9, I fell in love with a pair of flared, printed Miss Sixty jeans. They were light wash, with an even lighter swirly floral print on them. I dreamed of wearing them with a lacy, bohemian top that cinched at...

We gave you a look at Mavi’s SS12 collection a while back, but we couldn’t help snapping a few photos when we visited Mavi Jeans’ Public Relations and Marketing Manager ERYNE ORDEL at the Yaletown store in Vancouver. Here 5 of her must-haves currently in-store....

We caught up with ERYNE ORDEL, Public Relations and Marketing Manager at Mavi Jeans to find out what’s in store for Spring/Summer 2012. We’re ready to update our denim collection, are you? What are some of the trends we can look forward to for SS12?...

I had a chance to swing by the KNOWSHOW yesterday, Canada’s premiere lifestyle trade show. Lifestyle brands converge at the Vancouver Convention Centre for three days to give line previews and have face-to-face meetings with retailers. This is where the retailers pick what goes into...