news & blogs

A big thank you to all our fantastic customers and colleagues who’ve helped make this year’s Tickled Pink such a big success.

Everyone’s phenomenal effort means we’ve now raised a total of £51.5 million over the last 20 years to support the work of Breast Cancer Care and Breast Cancer Now.

This year’s charity campaign was bigger and better than ever – and we’ve loved seeing the fun and inventive fundraising activities that took place in our stores and local communities across the country.

Customers and colleagues enjoyed a fun day in store at Asda Liscard this month which raised a fantastic £629.39 for Tickled Pink – thanks to everyone who donated.

The store’s Community Champion Jo Winterton teamed up with fellow Community Champions Helen-Louise from Asda Bromborough and Ian from Asda Arrowe Park to put on fundraising activities and games including pass the parcel around store.

Noeleen welcomed members of the local community along with Dr Niamh Buckley, Senior Research Fellow at the Centre for Cancer Research and Cell Biology. They all enjoyed tea, coffee and cakes and a chat while she provided an insight into her work.