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Edison Research Presents: Share of Ear May 2014

1.
May 2014
Share of Ear
TM
Americans’ Share of Time Spent
Listening to Audio Sources

2.
Owned Music
(CDs, Digital music files, etc.)
20.3%
Streaming Audio
11.6%
SiriusXM
7.7%
TV Music Channels
(e.g. Music Choice)
5.2%
Podcasts
1.7%
Other
1.5%
Share of Ear
Americans’ Share of Time Spent
Listening to Audio Sources
AM/FM Radio
52.1%
May 2014
TM
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the
share of time spent with each. The Streaming Audio category includes Internet Radio and On-Demand Audio services. Internet Radio
includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio
includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody. Based on a nationally representative sample of 2,096 Americans
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

3.
Internet
Radio
13.6%
SiriusXM
11.1%
May 2014
Share of Ear
AM/FM Radio
75.3%
Pandora
9.2%
Other
4.4%
Share of Radio Services
TM
Source: Edison Research. Americans spend an average of 2 hours and 48 minutes each day consuming radio services. This graph
represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-
hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

4.
Internet
Radio
15.3%
May 2014
Share of Ear
AM/FM Radio
84.7%
Pandora
10.3%
Other
5.0%
Age 13+
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 13+ spend an average of 2 hours and 29 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 2096 Americans ages 13+ who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

5.
May 2014
Share of Ear
TM
Internet
Radio
Pandora
13.9%
AM/FM Radio 20.9%
79.1%
Other
7.0%
Age 18-49
AM/FM + Internet Radio
Source: Edison Research. Americans age 18-49 spend an average of 2 hours and 8 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 1132 Americans ages 18-49 who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

6.
Internet
Radio
29.0%
May 2014
Share of Ear
AM/FM Radio
71.0%
Pandora
20.3%
Other
8.7%
Age 18-24
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 18-24 spend an average of 1 hour and 48 minutes each day consuming AM/FM or Internet Radio.
This graph represents the share of time spent with each. Based on a nationally representative sample of 207 Americans ages 18-24 who
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

7.
Internet
Radio
18.3%
May 2014
Share of Ear
AM/FM Radio
81.7%
Pandora
12.0%
Other
6.3%
Age 25-54
AM/FM + Internet Radio
TM
Source: Edison Research. Americans age 25-54 spend an average of 2 hours and 24 minutes each day consuming AM/FM or Internet
Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1085 Americans ages 25-
54 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

8.
72
39
26
21
13
11
6
5
May 2014
Share of Ear
One Day Reach:
Percent who reported
listening to each audio
type on their listening day
TM
AM/FM Radio
Owned Music
Streaming Audio
Internet Radio
SiriusXM
TV Music Channels
On-Demand Audio
Podcasts
Source: Edison Research. This graph represents the portion of respondents reporting any listening to each audio type. The Streaming
Audio category includes Internet Radio and On-Demand audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio,
Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access,
Rdio and Rhapsody Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening
diary, May 2014. For more information contact info@edisonresearch.com

9.
Other Internet
Radio Brands
Share of Ear
Share of Internet Radio
Pandora 32%
68%
May 2014
TM
Source: Edison Research. Americans spend an average of 22 minutes each day consuming Internet Radio. This graph represents
the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-
hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

10.
News
8%
Personalities/
Talk Shows
9%
Sports
3%
Share of Ear
Audio listening by content type
Music
80%
May 2014
TM
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph
represents the share of time spent listening to each content type. Based on a nationally representative sample of 2,096 Americans
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com