Our Story

Welcome to the NEW CRA-Z-ART.com, the fastest growing and most innovative toy and stationery manufacturer in the industry!

CRA-Z-ART, based in Randolph, NJ, offers original, creative, exciting and trendy activity, toy, art and stationery products. The CRA-Z-ART management team has over 120 years of experience in creating, manufacturing and marketing stationery and activities products. At CRA-Z-ART we clearly, understand the needs of the retailer and the desires of our consumers. We make it a point daily to be....Always creative!

Family Business Takes Root: 1923-80s
In 1923 Isidor Rosen founded the Rosebud Art Company, a small New York producer of coloring books. During the 1930s, the company changed its product offerings to focus on games and puzzles. Two decades after its founding, the company’s name was changed to Rose Art, and Isidor's sons Irving and Sydney assumed control of operations. During their tenure, Rose Art diversified its product offerings to include novelties, American flags, and art and school supplies. By the late 1970s, the company's name was changed to Rose Art Industries. In 1978 the third generation of the Rosen family, Sydney's sons Lawrence and Jeffrey, assumed leadership roles in the company. Rose Art’s focus became the manufacture of arts and crafts supplies, including crayons, paints, and chalks. That year annual sales reached $850,000.

Management History:
With Larry as president and CEO and Jeff as COO, the Rosen brothers continued the entrepreneurial spirit of the company by developing a growth strategy based on acquisitions and new product development. Rose Art president Larry Rosen noted in the New Jersey Business Magazine that the company would continue to grow through "acquisitions, creativity and innovation."

Acquisitions and Licensing in the 1990s
Considered the fastest-growing crayon producer in the world, Rose Art Industries’ products, numbered over 1,500, and included a wide array of arts and crafts, stationery items, toys, writing instruments, and bulletin and dry erase boards sold at leading retailers. Rose Art's growth was accelerated through licensing agreements with such companies as Mattel, Marvel, and the NBA. The company also manufactured a number of top-selling children's arts and crafts supplies, toys, activities, slumber bags, and back to school products featuring the popular characters Bob the Builder, Spider-Man, Barbie, Hot Wheels, Strawberry Shortcake, and Thomas the Tank Engine.

The Birth of CRA-Z-ART
In 2006, Larry exited the toy and stationery business and became involved in the fundraising and candy industry. However, his passion and heart remained with his first love, toy and stationery, and in late 2008 he set out to establish another Rosen family run toy/stationery business. The result: CRA-Z-ART!

Headquartered in Randolph, NJ, CRA-Z-ART has quickly established a complete line of art, toy and stationery products for the whole family. CRA-Z-ART has already licensed a number of nationally recognized brands and is continuing to expand its toy and stationery product line. Larry Rosen and his management team are very excited about the future of the toy and stationery industries and truly believe that CRA-Z-ART will continue to be a major category innovator for years to come.

The conception, design and manufacture of high-quality, innovative products is an essential part of CRA-Z-ART’s family heritage. Look for the full line of CRA-Z-ART products at retailers near you! Everyone at CRA-Z-ART wants you to be...ALWAYS CREATIVE!