Make Advertising Work for Different Platforms

Online advertising depends on what kind of screen your ad is being viewed from. Depending on whether your audiences are mobile users or television viewers, and on whether they are on Facebook, Twitter, or Snapchat, the results will vary. This means a one-size-fits-all approach is not enough.

What you need is to pay attention to your platform. Here are some pointers to remember:

Length and Storytelling

A big part of the job of the advertising agency you work with in Utah is effective storytelling. You want the online ad to be meaningful and catch attention in the first few minutes, so viewers will consider not skipping it. Otherwise, your video will just be lost in a sea of skipped content. Depending on the platform, the first 5 to 15 seconds of the video should contain all the meat, which you will elaborate on later in the video.

Substance

Unless you are making a full-length movie, you will need to sacrifice some elements to make the ad work. This does not mean you should compromise substance, however. While you’re working to make the message fit your target video length, you still need to make sure everything is explained properly. Many ads have failed because they chose to prioritize one thing over the other instead of aiming for a balance between creativity and substance. Disruptive advertising is one term you need to familiarize yourself with this year.

Platform

For Twitter, ads seem less effective because they are just one tweet in a sea of tweets on the timeline, depending on how many accounts one user is following. Instagram posts are more curated and substantial, and people generally give each one equal attention. The Facebook feed might be somewhere in between, in terms of the attention given to individual posts. Your goal is to post a platform-specific ad that integrates well with regular posts, so people will not look at your ads as a nuisance.

Each platform appeals to different people, and they have their own strengths and weaknesses. Capture the attention of your audience no matter what platform they use by making effective ads.