Informed sources tell Shareology that one of the new tenants slated for Mall of America’s south corridor this fall is …… Microsoft! Watch the GapKids space for one of the first retail stores opened by the Washington company; plan on watching a lot of Xboxes go out the door. Shaping up to be even more fun is the Guru versus Genius Bar battle between Microsoft and their across-the-hall neighbor, Apple… Let the Games begin!

In the interest of full disclosure: Shareology’s idea of a sport is the Triple Crown. Given that, it was way past time to learn more about sports and social media. Off Shareology went to Target Center in downtown Minneapolis for Social Media Breakfast Minneapolis St. Paul #27.

SMBMSP 27: a great sports panel on how they use social media for their organizations, teams, fans, and more. Here’s the lineup:

Remember Social Media Breakfast – Minneapolis – St. Paul – Retail when Jeff Sommers of Izzy’s Ice Cream had a big revelation coming? One that he could not reveal that morning at Mall of America? Well, Shareology went to 2034 Marshall Avenue in St. Paul for a tweet-up this weekend, and saw the secret revealed!

It actually starts on YOUR computer!

By going to their website (listed below), then clicking on Izzy’s Flavor Up, you can check out what flavors are available today in the store for your taste buds! By using RFID technology, a boatload of persistence, and the help of Tunheim Partners and Sierra Bravo, Izzy’s helps you find your favorite flavor available today in the store. 32 flavors are always on hand; a total of 90 are in rotation. However, in Izzy’s history, 100’s of flavors have danced through the Marshall Avenue store.

So check out Izzy’s current inventory via web and head on over to the store:

Choices, Choices, Choices!

Social Media Savvy Izzy's!

Inside or outside, Izzy's creates memories

Kinda makes you wonder what else RFID technology could be used for in retail….

Jeff and Lara opened Izzy’s on July 29, 2000; as you can see by the date, you’ve got a great 10 year celebration to add to your calendar. So get yourself over to Izzy’s at 2034 Marshall Avenue in St. Paul and start online! http://www.izzysicecream.com/

Two: Shareology was taken with these hats: I need to adopt a four-year old!

Is it just Shareology, or do two of those hats seem to be flirting?

Three: It’s the anniversary of the June 3, 1967 longest home run ever hit in Met Stadium by (who else?) Harmon Killebrew! He slammed this 520 foot homer into the 2nd deck in left field, and shattered not one but two seats! Let’s see how this is celebrated: