Student Work

Graphic Design (AAS)

Dustin Willoughby

Felix Gray

Rebranding project for the computer glasses company Felix Gray. Glasses that filter blue light and eliminate glareavailable in both prescription and non-prescription formare such a modern business idea that I decided to take a minimalist, straightforward approach to brand identity. The vertical bars throughout the design and strong eye shape are meant to signify protection. Includes logo design, stationery, packaging, and desktop website.