6 Beauty Products That Had A Waitlist Before They Even Launched

Most wanted.

Sep 06, 2019 2:19am

By Harper's BAZAAR team

When Kylie Jenner credited a M.A.C lipstick and liner duo for her newsworthy plump pout, six years' worth of stock sold out in mere weeks.

Other beauty products have simply earned their fanfare because they are just that good—sales staff scarcely manage to unpack them before they're snatched up by savvy shoppers. And sometimes, a brand's sterling reputation is enough to catapult an item to cult status before it's even launched, something the waitlists for the following six products are solid proof of.

Deemed brilliant and desired even before they'd hit the market, these six products not only garnered a following prior to their release, but lived up to their hype as well.

Curious? Keep scrolling to discover some of the beauty scene's most wanted products.

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Prior to its launch in July 2019, Charlotte Tilbury's Airbrush Flawless Foundation amassed a staggering 17,000-strong waitlist. Available in 44 coded shades across cool, neutral and warm undertones, the product also claims to reduce wrinkles by up to 22%. And after eight weeks of use, a reported 95% of those who tested it agreed that their pores appeared minimised.

This K-beauty favourite by Glow Recipe generated a waitlist of more than 8,000 prior to its 2017 release. Designed to be used as an overnight treatment, this plush pink mask boasts a watermelon-infused formula packed with hyaluronic acid and AHAs for smoother skin and maximum moisture.

Cult skincare brand The Ordinary's 2017 foray into foundation was successful before it even began, with their Serum Foundation racking up a waitlist of more than 25,000 beauty enthusiasts eager to get their hands on the product. Even now, the lightweight to medium coverage product is frequently out of stock at beauty retailers around the world.

Beloved A-beauty brand Frank Body's shimmery take on their highly coveted coffee scrubs boasted a waitlist of 50,000 before its 2017 launch. Along with a potent combination of roasted coffee grinds, sugar, salt and grapeseed oil, this sweetly scented natural scrub features tiny gold and silver particles for the ultimate all-over glow.

Another Australian beauty brand whose unreleased product boasted a lengthy waitlist before it even hit the market? Sand & Sky. Their Flash Perfection Exfoliating Treatment boasted over 12,000 people awaiting its 2018 release. Having become a cult favourite since then, the product features the brand's signature pink clay as the core ingredient to exfoliate, detox and smooth the skin.

At the time of its 2015 release, this highly anticipated product featured a waitlist of 5000 people from Australia alone. Eliminating the mess usually associated with fake tanning, its innovative formula allows you to simply apply in shower and rinse off after three minutes, for a natural-looking, gradual tan.