The Best of Brands on Halloween 2013

It’s always fun to see what brands come up with on certain holidays. Christmas, Valentine’s Day, St. Patrick’s Day, Halloween… they’re all the time of the year when we see just how clever our favorite brands get. So here’s some of our favorite 2013 Halloween brand efforts. Boo!

1. Pepsi

The Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi, highlighting the brand’s ongoing rivalry with Coca-Cola. With a Pepsi can dressed as a Coke and the tagline “We wish you a scary Halloween”, the ad humorously mocks Pepsi’s biggest competitor.

A seemingly unofficial response by Coca-Cola was later posted on 9Gag. Although both ads aren’t (supposedly) real, they’ve generated quite the buzz for both brands:

Next to this, a real Pepsi ad was published as well, promoting “Lil’ Pepsi” – a product not available anywhere or anytime.

2. Bing

Bing’s interactive homepage normally features various scenic landscapes, but this Halloween it payed an interactive homage to iconic horror movies such as The Shining, Poltergeist and The Amityville Horror.

3. FedEx

FedEx let us all know on Twitter that we can ship just about all Zombie Apocalypse survival gears for one flat rate. The brand also gave us a peek at its costume, a spoof of this.

Oreo also paid homage to classic horror movies via a bunch of scary Vines, with the iconic cookie as the main character. The Spilling, The Exortwist or Milkenstein were some of the clever name variations of the movies. Read more about this campaign, here.

Even though a holiday revolving around getting free candy might not be the most logical choice for a toothpaste marketing campaign, Crest and Oral-B have proven otherwise. Using the fact that most kids trick or treat on Halloween, the brand made a cute ad focusing on their product – and how a bunch of candy is a-okay if you have the right toothpaste by your side.

Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine. Talk to her at katrinaradic@brandingmagazine.com