SEO

Here we cover some of the top emerging strategies for marketing that successful businesses use that are often being neglected by local enterprises. If you aren't familiar with WeChat, Pokemon GO, or Second Life, we show you how to make these platforms and others part of your marketing approach to reaching new consumers and creating opportunities. There are 10 things that companies can do to improve their business marketing from offering samples/trials to hosting a meetup event. The return on these endeavors ranges from 15%-50% in this article. This article also features new ways to use traditional marketing channels like websites to help you get more results. Get a free review of your website from one of our experts.

This article will provide stats on the significance of long tail keywords versus head keywords, along with lessons learned from online case studies to help you make use of this powerful insight for your business.

If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing services, and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term.

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher? To do this, you need to know what google looks at to determine which pages rank where. This is hard to know for sure as Google never shares this information directly. We have a pretty good idea, though. We believe the top 10 factors Google uses to determine page rankings in search engine results are content quality, number of total backlinks, RankBrain, click through rate, relevant terms in the content of the page, number of social media shares, domain search visibility, number of referring domains, content freshness, and length of URL. To learn how we came to this conclusion and what data we used, continue reading this article.

Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If, however, you are following Google's direction for how to provide web users with a better experience, Google will improve your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of factors that affect search engine rankings and this list is always changing as google makes more algorithm updates. Currently, it appears the greatest factor that impacts rankings is the click through rates of your pages. In this article, you can find and overview of all of the key factors currently used by Google to determine rankings.

On this page there is also a podcast that discusses what is Google's search algorithm, what factors are currently included in the algorithm, what factors currently carry the most weight and what updates Google has made is the past to the algorithm they use to determine search result rankings. If Google's search algorithm means nothing to you, this podcast is a great place to start.

Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct areas. As important as it is for the SEO company to understand your priorities as a business, you should want to learn theirs as well. Here are a few tips which can help you learn to successfully audit the SEO company that works for you. If you would like us to perform a free audit of your current SEO company email us with "SEO Audit" as the subject line. Email us at sales@profitworks.ca.

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview, Professor Katz comments on what he believes are the keys to being a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. In the podcast, Professor Katz outlines what he has found in his research and personal experience to be the most important factors to entrepreneurial success. He outlines that it is not having a great idea, but instead having customers in hand that have a problem that you can solve for them. Listen to the podcast below to hear specifically what he means in more detail. If you would like a copy of the transcript of this podcast email us at sales@profitworks.ca.

In this blog post, we have posted the video for an online seminar we held recently. The seminar was titled, "How To Increase Sales From Your Website." The seminar covers key definitions to terms used for websites and SEO, keys to higher conversion rates, the basics of A/B page testing, the keys to creating high-quality content, and a quick overview of website statistics and website sales tracking. Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase the sales from your website. Get a free review of your website from one of our experts.

"Profitworks has delivered on every commitment made. Instead of paying per click, they have rebuilt our content to organically rise to the top of the search page”

Tom - Business Owner & Customer

Who Our Service Is Not For

(If You Meet Any Of The Below Criteria Our Service Will Not Be Good Fit For Your Business)

People who are not concerned about a positive return on investment.

People who do not like doing business meetings over Webex and/or video conference.

People who think their website is not important to their business.

People who do not put a high importance on customer service in their own business.

Businesses whose average value per sale is less than $3,000 per sale.

How We Increase The Search Engine Rankings Of Your Website

We Do What Google Wants

The first and most important thing we do is a key philosophy to our search engine optimization services. We work to search engine optimize your website in a way that Google wants us to. We do not try and find loop holes in Google's algorithms or scam the system. We don't get involved in linking schemes, we don't produce spammy content or conduct other practices that will result in you eventually being penalized by Google and other search engines. In general we try to help search engines get the right information to the right people. We believe that if we help Google and other search engines give good search results to their users they will eventually find a way to reward us and rank our content higher. Google is constantly getting smarter and developing more advanced algorithms such as the Panda updates, Penguin updates and Hummingbird updates. From each of these updates from Google we have experienced our theory to be true. To learn more about SEO and our approach to it click here.

We Create High Quality Content

If you create high quality content that people want and desire Google will notice and reward your website accordingly. This will happen naturally because Google will see that people link to this content, that people spend a significant amount of time reading those pages and that the content is shared more often on social media. Therefore we work to create high quality content that answers questions people would be searching for when they are looking to buy your product or service. Every page we create for your website is built to answer a specific question that someone would be trying to have answered.

We Add Content To Your Site Regularly

We add content to your website regularly because Google and other search engines value websites that are constantly adding new information. Think of it this way. If Google can display two equal websites for a search phrase and one website was updated yesterday and another was updated 5 years ago which do you think Google will display higher in the search results? Google will display the one that was updated yesterday because the content is more likely up to date and accurate. We look after keeping your website fresh by adding new content to your website weekly. Click here to learn more about the impact of adding content to a website regularly.

We Search Engine Optimize Each Page Differently

For every page we create for your website we search engine optimize them differently for the specific purchase intent related keyword that specific page is targeting. Each page we create is meant to target different keywords so that your website ranks for thousands of search phrases instead of just 4 or 5. This is not a one time event we do across your website. It is something we do on each page and continually work at and modify on your website. We also look after picking the optimal long tail keywords to target for your website so that you don't have to spend time doing this.

We Do Not Trick You Into Thinking That Advertising Is SEO

There is often a misconception that search engine advertising is search engine optimization. This is not the case, they are two completely different things. One is a pay once, benefit once marketing method and the other is a pay once, benefit indefinitely marketing method. One usually has a negative return on investment and the other almost always has a very good return on investment. Unlike what often happens in our industry we never try and convince you that search engine advertising and search engine optimization are one in the same. Unlike many other firms we never trick you as to what we are doing. We are very clear that we are not doing search engine advertising and that we are doing search engine optimization. Make sure you have someone that is actually doing search engine optimization and not just doing search engine advertising and telling you that they are doing search engine optimization. If you want to learn more about the difference between search engine optimization and search engine advertising, click here to contact us and we would be happy to set up a time to discuss and explain the differences.

If you don't fully understand what we do or what the definitions are of some of the terms we have referenced on this page that is okay. We would be happy to discuss with you, explain things further and educate you a little bit about the basics of search engine optimization. You can also learn the basics of SEO by clicking here. If you prefer to talk to someone rather than read give us a call to learn more about search engine optimization and how it works. We are always open to discussing with people to help them understand SEO.

Free Marketing & Sales Tips

If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published enter your email in the box below.

Is Search Engine Optimization (SEO) Worth The Money? Is it a money pit or an investment that bears fruit? On average SEO generates $2.75 in additional profit for every dollar spent. In this podcast, we discuss if search engine optimization is worth the money or not. In the podcast, we also look at how to properly calculate the ROI (return on investment) for SEO or marketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?"

In this podcast, you won't find anything complicated you don't understand. We break down everything into simple to understand business terms anyone can grasp. If after listening to the podcast and reading this article you determine that your business needs help understanding search engine optimization feel free to send us and email to discuss further if our services would be a good fit for your business or not.

Return on investment is a measure of how profitable something is. It is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate return on investment (ROI), the benefit or return (ie. profit) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Most marketing methods a are a pay once benefit once marketing method. For example you pay once to have an add in a newspaper and once your ad runs the benefit from that marketing spend ends. With search engine optimization it is a pay once, benefit indefinitely marketing method. That is that the benefit you receive from the search engine optimization you do today will benefit your business tomorrow, and the day after and the day after etc. Since SEO delivers this type of recurring benefit it continuously delivers additional sales for your business for that single amount of SEO work. If you are doing SEO work continuously on your website the recurring benefit compounds and grows each month. Since SEO is unlike most other marketing methods in this regard, it leads to a higher than average ROI. If you would like to get the power of SEO working for your business click here to book an appointment to discuss and see if our services would be a good fit for your business.

The Buying Process Today

Today 93% of purchases start with an internet search*. As such it is paramount that your website rank high in search engines for what search phrases buyers are searching. Given that search is where most people look to when they want to buy something it is no surprise that search engine optimization has a higher than average return on investment among marketing mediums.

The average cost per marketing impression is over $8.00 for television, over $6.00 for magazines and over $4.00 for radio. The cost per impression for long term website optimization is usually under $2.00 per impression. Search engine optimization is a much lower cost medium to have your message presented to potential buyers. Since the cost to display your message to buyers is so much lower with search engine optimization it makes generating a higher return on investment much easier. To learn more about how SEO compares to other marketing methods book an appointment with us to discuss.

SEO Is A Very Interactive Marketing Method With Endless Possibilities

The amount of things you can do on a website is almost endless. On a website you can display things visually with static images, you can show videos, you can make objects move, you can play music or other audio. Many marketing methods are limited to either static images (ie magazines, direct mail), sound (ie. radio) or video with no interaction (ie. TV). With a website you can do all of this and allow the prospective buyer to interact with your content. When interacting with the content the prospective buyer can select what topic or product they would like more information on, which is not the case in many other marketing methods. Since websites are so much more interactive than many other marketing methods it gives SEO a distinct advantage to delivering a higher ROI.

Better Tracking And Analysis Tools Than Other Marketing Methods

With our service we employ very detailed tracking and analysis tools using the power of IP technology and the internet. These tools allow us to have much more accurate tracking tools to draw a direct connection between how the visitor found your website, what they did on your website and track the resulting sales impact from your website. Hands down search engine optimization provides the greatest amount of data, tracking and analysis tools of any marketing method, hands down. No more guessing as to the impact your marketing is having. With your tools we can show you exactly how much it has increased sales. If you would like to learn more about how we can implement these tools and processes for your website, contact us today.

If you don't fully understand what we do or what the definitions are of some of the terms we have referenced on this page that is okay. We would be happy to discuss with you, explain things further and educate you a little bit about the basics of search engine optimization. You can also learn the basics of search engine optimization by clicking here. If you prefer to talk to someone rather than read give us a call to learn more about search engine optimization and how it works. We are always open to discussing with people to help them understand SEO.

Free Marketing & Sales Tips

If you are not interested in our services but you would like to grow your customer base we also provide free marketing and sales tips. To receive these free insights as they are published enter your email in the box below.

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips: looking for a proven track record of success, considering the agency's specialties and focus, confirming that they offer reporting, checking that they stay up to date, and getting examples of their work. These 5 tips will help you to find the best marketing company for you and we go into more detail for each. We understand that choosing the right marketing company to work with can be stressful, so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!

Profitworks provides website traffic and conversion optimization services which increase the number of sales leads generated from a website. If you want to talk with us to see if Profitworks would be a good fit for your business contact us now. We focuses on actually tracking and reporting back to our clients on marketing program ROI for the activities we execute. This blog article is a case study on a recent 6 month review we did for one of our customers. These are real numbers for a real customer (customer name has been omitted to protect their privacy).

In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other is terrible. This is extremely surprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of businesses are being misguided, wasting a lot of money, time, and energy that is not benefiting their business.

If you would like an audit of your search engine optimization and social media activities, contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term.

In this blog article and podcast, we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.

In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is, click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your website send us and email to discuss further to see if our services would be a good fit for your business.

In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO, contact us now to book a time to discuss. The top three tips we outline in detail are post new content regularly, determine what keywords you want your website to rank for and ensure each page on your website has the proper metadata.

In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.

About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads). Be the leader in your market by improving your marketing and website performance, purchase profitability today.

Business owners may be surprised to find that SEO usually generates 275% in ROI, or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference between SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple, easy to understand terms, and how each is utilized by businesses to market their products and services. The podcast concludes with determining whether organic search or paid search delivers a better return on your marketing dollar. If, after listening to the podcast and reading this article, you determine that your business needs help understanding online marketing, feel free to send us and email to discuss whether our services would be a good fit for your business. Read on to see how we determine the industries most elusive and valuable metric the cost per click for SEO vs. PPC.

Profitworks

Profitworks Small Business Services Inc. a company that provides search engine optimzation and website conversion optimization services which increase the amount of sales generated from a website. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever been done before and the utmost commitment to our customers. The focus of our all of our services is to provide a positive return on investment to our customers.