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Wednesday, April 12, 2017

AMC's Better Call Saul (0.70) returned on Monday and clearly remains a part of the cable elite. But like the season two premiere, it opened on a new series low; it was nearly a tenth below last season's low point and 34% behind last season's opener.

Archer became the latest comedy to make the FX -> FXX transition, and its 0.41 demo was down 24% from its final season premiere on FX. That's actually less of a y2y decline than it took last season, and it'd definitely be a big win if it could hold that rate of decline in the move to lower-profile FXX. But it may not be sustainable, as It's Always Sunny in Philadelphia could attest; it was down only 20% y2y in its first episode on FXX but dropped big from there and ended up losing 48% for the full season of the FXX move.

TBS featured the returns of American Dad! (0.49) and Angie Tribeca (0.31) on Monday, now airing in the 10:00 hour. Dad! was on the low end of its results from its last run in the fall, but this was actually bigger than anything Tribeca did last season (when it topped out at a 0.30 in June).

And on AMC, Into the Badlands (0.58) once again lost more than half of its demo as its lead-in The Walking Dead went away. This was literally the exact percent crash it took last year, as episodes three and four were both -45% y2y. What was left behind is an audience that would still be one of the best on cable... but this time, it has a ten-episode order, so it will have to hold on without Dead for a lot longer than last year (when it had just three without-Dead eps).

Badlands actually fell behind Homeland (0.62) for the Sunday cable drama crown, as the Showtime veteran surged to a new season high on finale night.

FULL TABLE:

Name

Net

Ep

A18-49

Last

Seas

Avg

y2y

Proj

ProjPlus

Skew

Male

Into the Badlands

AMC

4

0.58

-57%

2

1.21

-46%

0.97

79

53%

57%

Better Call Saul

AMC

1

0.70

3

0.70

-34%

0.59

48

49%

65%

American Dad!

TBS

8

0.49

-13%

13

0.56

+2%

0.55

45

68%

58%

The Detour

TBS

8

0.43

-4%

2

0.45

+9%

0.44

36

51%

51%

Bates Motel

A&E

8

0.42

+5%

5

0.44

-21%

0.44

35

44%

42%

Homeland

SHOW

12

0.62

+41%

6

0.43

-15%

0.43

35

41%

52%

Archer

FXX

1

0.41

8

0.41

-24%

0.31

25

70%

62%

Greenleaf

OWN

4

0.31

-16%

2

0.38

-37%

0.39

32

35%

30%

Feud: Bette and Joan

FX

6

0.28

-20%

1

0.34

0.32

26

31%

47%

The Arrangement

E!

6

0.28

+12%

1

0.32

0.30

24

58%

20%

The Magicians

SYFY

11

0.24

-8%

2

0.32

+4%

0.31

25

50%

57%

Angie Tribeca

TBS

1

0.31

3

0.31

+7%

0.27

22

61%

The Fosters

FREE

19

0.26

-10%

4

0.29

-8%

0.29

24

52%

24%

Girls

HBO

9

0.33

-6%

6

0.28

+11%

0.27

22

56%

43%

Colony

USA

13

0.25

-7%

2

0.26

-30%

0.26

21

41%

48%

Major Crimes

TNT

20

0.25

-4%

5

0.26

-37%

0.27

22

14%

39%

Billions

SHOW

8

0.28

+4%

2

0.26

-21%

0.26

21

38%

59%

Imposters

BRAV

9

0.29

+32%

1

0.25

0.26

21

44%

25%

Baby Daddy

FREE

5

0.23

+35%

6

0.23

-9%

0.24

19

61%

30%

The Americans

FX

5

0.17

-39%

5

0.23

-17%

0.21

17

34%

57%

Underground

WGNA

5

0.21

+50%

2

0.23

-25%

0.24

19

43%

34%

Outsiders

WGNA

10

0.17

-37%

2

0.22

-20%

0.23

19

35%

53%

Switched at Birth

FREE

9

0.20

-9%

6

0.21

-57%

0.21

17

54%

23%

Young and Hungry

FREE

5

0.17

-11%

4

0.20

-27%

0.19

16

61%

35%

Detroiters

COME

9

0.18

0%

1

0.20

0.20

16

68%

66%

The Expanse

SYFY

10

0.16

-6%

2

0.17

-20%

0.17

14

40%

Crashing

HBO

8

0.20

+5%

1

0.16

0.16

13

50%

53%

Sun Records

CMT

7

0.10

+11%

1

0.13

0.13

11

28%

46%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.