Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.

Make sure …

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Ever wonder how to pick the perfect keyword topic for your …

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has …

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates …

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science …

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and …

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect …

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. How do you ensure that you’re not just optimizing pages …

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your …

If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Google’s emphasis on links …

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. On-page SEO best practices allow us to communicate with search engines in a language that they can …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more …

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The …

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Remember that keywords or phrases on each of your pages should total to around …

Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. It isn't just about the number of links that are going to a domain, but …

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product …

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? More and more we are seeing the use of keyword clustering from sites that are making it beyond …

When pursuing a link, which is more important, relevance or authority? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. You should use the ‘nofollow’ rule when linking to untrusted sources or …