CONTADOR HARRISON

New media: “It’s said the older audience is dying out, but not yet.”

Posted on September 25, 2014 12:10 am

Apart from dinosaurs, rest of us are aware that social media has had a significant impact on our culture, entertainment, business sector among many others. To some, it has become the best way of getting the news.For sofa spuds, hours of television viewing gives them satisfaction and senescent’s like Contador Harrison prefers to pore over newspapers on a daily basis,weekly magazines every weekend and couple of books monthly.But despite the different tastes, only harebrained can deny that social media offers the most popular haunts on the Internet. In early 1960s, the likes of my mother, a typical baby boomer generation, saw television as new media. Now millennials like me call it traditional media. Mobile, digital and computer based media will soon be the traditional media. The likes of Linkedin, Facebook, Twitter, Instagram, Pinterest, Google Plus among others has revolutionised the way we communicate and socialise on the Web. Apart from seeing my friends’ new girlfriends on Instagram, or reading about Apple’s iPhone 6 plus bending troubles on Twitter, there are plenty of the real impacts, both positive and negative, that social media has had on our society.I recently spoke to a teenager who happens to be my nephew schooling in New South Wales and it was clear Twitter was his medium of choice when it comes to getting instant news updates. Occasionally, the teenager watch television occasionally, depending on my schedule and at times only get to watch TV for three hours in the evening because gaming and Instagram are super cool.The proliferation of social media downside is that they are dens of evil.

The reliance on a combination of new and social media appears to be a growing trend among younger generation, despite reports of shifting global trends toward exclusive consumption of new media for the younger generation.The teenager also revealed to me he has not entirely abandoned conventional media the way fellow age mates have done.But despite getting plenty of her daily news updates from digital platforms, your blogger still turns to newspapers to get a broader perspective on the stories making headlines.Me think that the good thing about newspapers is that they give me more detailed and complete information.Sadly,conventional journalists are facing challenges. For instance, I’ve been following the debate over climate change at the ongoing UN General Assembly and on the development of new BlackBerry Passport, because I’m interested in those issues. I don’t follow political stories. It’s not that I think they’re of no value, it’s just that Contador Harrison is not into them. Your blogger think even if there is a decline in the consumption of conventional media by the younger generation, it is not very significant and is only apparent in cities.What the teenagers like my nephew consume through digital platforms still serves to complement what they consume through conventional ones and in the end rounds out the information they already have. On average most of the younger generation,read no more than two editions of a newspaper every two weeks, while more than 70 percent access the Internet multiple times in a day. I expect new media will become the mainstay of how news is delivered, just as television is now.