Last Week in Digital Marketing News – Sep. 18, 2017

- September 18, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

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A report by London-based agency WARC, which is based on a survey conducted by accounting firm Moore Stephens of more than 500 North American and UK brand marketers, estimates the martech marketplace currently stands at about $34.3 billion in annual spending.

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it.

The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advertise on the platform, including a new uploading tool that lets marketers who already produce Instagram Stories to repurpose them as paid ads.

Businesses can now also use Facebook’s Canvas ad format on Instagram Stories as well as well, allowing them to more easily run the same ads across Facebook, Instagram and the Audience Network.

New services unveiled Monday to help businesses analyze data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.’s Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei.

The move puts Adobe on the forefront of efforts to harvest the trove of information being generated by new on-board voice capabilities, infotainment applications and, eventually, self-driving autos. That kind of analysis is just getting under way with cars, as manufacturers such as Daimler AG and BMW AG enable autos to collect real-time data with networking that makes their vehicles more like a mobile phone, said Michael Ramsey, an analyst with Gartner.

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