MediaMelon QBR technology honoured for Product Innovation

MediaMelon, the smart streaming company, has announced that MediaMelon QBR technology was named winner of the 2015 Product Innovation Award presented by Video Edge magazine.

NewBay Media’s Product Innovation Award, launched in 2013, recognizes excellence in manufacturing of products to serve the TV/pro video and radio/online audio industries. Winners are selected by a panel of professional users, and the evaluation criteria include innovation of concept and design, creative use of technology, price value, and suitability for use in OTT video.

QBR improves upon traditional streaming technologies by allowing video to be played at a quality higher than could normally be sustained by bandwidth available to the viewer. QBR incorporates rapid scene analysis, content characterisation, perceptual quality mapping and advanced buffer management techniques.

Streaming companies and service providers utilising QBR can gain significant benefits, including better video quality, lower streaming costs, and improved network utilization. Bandwidth requirements are reduced by 35% and video artifacts are reduced by 86% as QBR delivers higher image fidelity at fewer bits. As a result, operators can ensure the best possible viewing experience for every viewer.

“QBR has gained industry recognition for its innovation in improving video streaming quality while reducing delivery costs,” said Kumar Subramanian, MediaMelon CEO. “The technology delivers substantial improvements in viewing experience without major changes required to the existing video workflow and is integrated with multiple encoder workflows and media player partners. We are honored by this recognition of achievement in innovation from Video Edge magazine.”

MediaMelon QBR technology is at the heart of the MediaMelon Qubit Live and VoD solutions, available as managed services, for OTT streaming delivery. These solutions integrate seamlessly into the existing video workflow, via SDKs implemented in encoders and video players. MediaMelon solutions are compatible with all major streaming formats including HTTP Live Streaming (HLS), MPEG-DASH, HTTP Smooth Streaming (HSS) and HTTP Dynamic Streaming (HDS).