Business boom sees coffee chain rack up 40th site and counting

Fast-growing food and coffee shop chain Soho Coffee Co.’s has opened its 40th venue in what is proving to be a landmark year for the chain.

The newly-opened London store is the brand’s ninth launch this year and comes as it strengthens its presence in the capital.

The brand has opened outlets in Cheltenham and Birmingham in 2017, alongside Baker Street, O2 Centre, Austin Friars, Kingsway, Grosvenor Street and Aldwych.

The company expects the rate of growth to continue as SOHO sets its sights on double-figure expansion year-on-year.

Penny Manuel, managing director of SOHO Coffee Co., said: “Achieving such rapid growth, without compromise to our training, staff or renowned food and drink offering has been essential, but fully accomplished, and I am so proud of everyone. Every day our customers take the time to send us feedback on what we do, and one of the frequent compliments is for the attitude, approachability and hospitality of our teams in stores.”