Get The Website Your Business Deserves

Need a New Website?

Deciding to build a new website is one of the most important marketing decisions you can make. Whether you’re an eCommerce company, service business, or startup, your website should be designed to work hard for you; from setting a great first impression, to converting more of your visitors into leads and customers.

The Core Ninja Website Principles

We build websites to generate leads and sales. This means that, whilst every website project is different, every Ninja build obeys some key principles:

1. First impressions count

Your website should give a great first impression about your business. We believe that your website should look world class on whatever device your visitors use to find it. People judge books by their covers and businesses by their websites, because the quality of your website is often the only means people have to judge the quality of your business. So your website needs to look truly Ninja.

Before we start the design phase, we’ll discuss with you the scope of the project, your goals and any design elements that you’d like to see included. Want to send us some websites that you particularly like? Great. No idea what you want? That’s okay too. We’ll have plenty of our own suggestions of how the website should look, so if you’d rather just leave it to us, we’re perfectly happy working that way.

2. Websites should be built to convert

Whether you’re driving new traffic to your website or simply using it as a brochure for your existing leads to find out more about you, every page on your website should have a clear goal.

We build all our websites this way, with a clear goal in mind. Each page’s layout will be focused on driving attention to its primary goal and the copy will be angled to drive readers to it, too. We create for a dual readership path, meaning that both the impulsive fast-action visitors and the more methodical, considered viewers are both served by the layout. We ensure that navigation is logical and takes visitors to the information they need as quickly as possible.

3. Website copy should sell the benefits

The shocking truth is that no-one cares your business was formed in 1908 by Great Uncle Boris. All they care about is what’s in it for them. Every sentence on your website should be focused on how you help your audience get closer to their goals.

Of course, Uncle Boris can be useful, but only if we focus on the benefits. Your company has been established so long that there are no situations you haven’t dealt with and nothing that you can’t overcome. You set the benchmark in your industry and this makes you THE best choice for your customers. For example.

As part of your website build, if you’d like our specialist copywriting team to write the content for your website, we’re more than happy to. Alternatively, if you’d like to provide your own, we’re happy to edit and optimise for you.

4. Every website should have built-in SEO as standard

Rather than “adding on” SEO, we build it right into the development process. In fact, we start keyword research at the same time as the initial design, because our findings may well have implications on the structure and content of the website.

We optimise all copy and key pages, then submit the website to Google once it’s live and ensure that it’s being indexed properly. We’ll even track your before-and-after ranking to make sure that any fluctuations around the website launch are ironed out and visibility begins to increase.

5. Mobile-friendliness

It goes without saying that your website needs to be mobile-friendly. All Exposure Ninja websites are built to look and work great on mobile; from tap-to-call phone numbers, to our User Flow Prioritisation method, which sees page elements reorganised on each device according to the priority and intent of each visitor.

Not only will this be great for being mobile-friendly for your users and ranking within Google, mobile-friendly websites will have an easier time converting mobile traffic created via PPC, Facebook Ads, and referral traffic from Influencer Marketing.

Our Website Building Process

A website is a complex project, but that doesn’t mean getting a new website built should feel painful, drawn-out or uncertain. If you’ve experienced “industry standard” website development processes with other web development companies, you’ll know that it’s almost always a complete nightmare. Not with Exposure Ninja.

We’re really proud of our super-organised website development process, which removes as much of the stress as possible, whilst keeping the project moving forward.

Step 1: Research and specification

To begin, we’ll discuss your design and functionality requirements, look at other websites for inspiration and map out the structure of your own. At this stage, we’ll request any copy from you (or bullet points, if you would like us to write the copy). We’ll create the website specification together and talk it through with you to make sure that we are all clear on every element.

Step 2: Homepage design

Once you have signed off on the specification, we’ll get to work briefing our design team. The first page we design is the homepage, because this sets the style for the website and means that common elements (menus, fonts, colours, image styles, etc.) can be agreed before we design all of the subpages, shortening the design process considerably.

We’ll send you a link to the homepage design and you can comment directly on the design. This makes it really straightforward to give specific feedback about a certain element, without trying to figure out how to explain what you want. Rather than “that bit next to the menu but below the box with the phone number that has the line underneath”, it’s just click and comment.

By asking for your feedback on the design rather than the code of the website, we can make changes quickly and easily. It’s like tweaking an architect’s drawings instead of adding another bedroom to a finished house, which further reduces the design process.

Step 3: Subpage designs

Once we have the homepage designed, the next stage is to design the rest of the website’s pages. We’ll send these subpages over to you to view so that you can see what the finished project will look like and, using the same feedback process, we’ll make any amendments that need to be made.

Step 4: Development

We only start coding once the website is fully designed and signed off. This shortens the build time considerably, as the developers know exactly what they’re coding. We QA (quality assure) the website and send to you for approval.

Step 5: Go live!

Now it’s time to bring this beauty into the world! We’ll put the website live, usually on our speed-optimised server (a year’s hosting is included in the price) so that we can monitor its performance. The SEO Ninjas will submit your website to Google, double check any redirections and ensure the new website is being indexed properly.

Want A Price For Your New Website?

Click the button and tell us about what you’re after. We’ll be in touch to arrange a FREE consultation and specification of your new Ninja website.

How Can I Tell If I Need a New Website?

Here are a few of the most common issues that can indicate it’s time for an update

Low (or no) conversion rates

A low conversion rate means that very few of your visitors are turning into leads or customers. What constitutes a low conversion rate depends on your traffic source, market and calls to action. But if your website isn’t generating enough leads from the traffic it’s getting, it’s generally an indication that it’s unclear, unappealing, or tricky to navigate.

Worse still are websites that have no tracked conversions at all, so the business has no idea how well or poorly they are performing. In this type of situation, it can be irresponsible to run advertising, as the effectiveness cannot be measured in a meaningful way.

High bounce rates

Depending on the cause, a high bounce rate (people leaving your website before visiting a second page) can be an indication that something is fundamentally unappealing about the website. Common causes of high bounce rates include slow loading times, a lack of internal linking from pages that rank well on Google, ugly layouts, unclear messaging and mobile-friendliness issues.

Non-mobile-optimised website

If your website is not optimised for mobile, you needed a new website in 2014. No matter your market, mobile traffic should be a significant portion of your visitors. If your website isn’t mobile friendly, not only are you losing conversions, but your website will be suppressed in mobile search results, losing you traffic as well.

But mobile friendliness is about more than just making sure your website is operational on mobile. Inside Google Analytics, you might notice that your mobile traffic has a much lower conversion rate than desktop traffic. This can be an indication that the experience for mobile visitors still isn’t optimal. For example, if your website is responsive but key elements are ordered on mobile screens to show much further down the page than they should, this can lead to a higher mobile bounce rate and reduced conversions.

You are embarrassed by the thought of important customers going to your website

This is one of the most telltale signs of all. Your website is a seriously important part of your business, so if you are embarrassed about it, this should raise warning flags.

If you’d like an honest second opinion on whether you need a new website

request our FREE website and digital marketing review.
We’ll let you know whether a new website should be a priority or not.

Website Prices

Every Exposure Ninja website is priced according to the amount of work involved. The factors which define the price include:

The number of pages required

How much new copy is required

If existing copy requires a refresh

Whether you need a new logo and branding designed

Any additional competition-destroying functionality that the website needs

To get an approximate price for your website project, request a free consultation. We’ll ask a few questions which will allow us to give you a ballpark price. From there, we can put together a detailed specification with you which will allow us to give a final price. This final price will always be agreed upfront and there are no nasty, hidden fees.

What Our Website Development Clients Say About Us

I approached Exposure Ninja for a bespoke website after reading one of their books and having taken advantage of a free marketing review for a previous project. I wanted a website that delivered results and felt Exposure Ninja were on the same wavelength. The website build process was fast, efficient and straightforward, in no small part due to excellent project management. The Ninja team took on board all of my feedback to create a website that looks great and achieves the results I need. Indeed, with conversions running at 13%, I am delighted. The Ninja team went the extra mile and were a pleasure to work with. I would recommend them to anyone in need of a new website.

I approached Exposure Ninja for a bespoke website after reading one of their books and having taken advantage of a free marketing review for a previous project. I wanted a website that delivered results and felt Exposure Ninja were on the same wavelength. The website build process was fast, efficient and straightforward, in no small part due to excellent project management. The Ninja team took on board all of my feedback to create a website that looks great and achieves the results I need. Indeed, with conversions running at 13%, I am delighted. The Ninja team went the extra mile and were a pleasure to work with. I would recommend them to anyone in need of a new website.

https://exposureninja.com/blog/testimonials/59837/

I was blown away at both the speed my website was up and the responsiveness of the Ninja team to my requests for modifications. I have recommended Exposure Ninja to all my clients and referenced them in my latest business strategy book.

I was blown away at both the speed my website was up and the responsiveness of the Ninja team to my requests for modifications. I have recommended Exposure Ninja to all my clients and referenced them in my latest business strategy book.

https://exposureninja.com/blog/testimonials/ben-nevis-guide/

When it came to getting a new website built, Exposure Ninja were without a doubt, the go-to company. From inception to completion, I’ve been thoroughly impressed. A huge thanks to the team for delivering an excellent website that has exceeded our exceptions. They were a pleasure to work with. Exposure Ninja have been fantastically efficient, informative and approachable throughout the process.

When it came to getting a new website built, Exposure Ninja were without a doubt, the go-to company. From inception to completion, I’ve been thoroughly impressed. A huge thanks to the team for delivering an excellent website that has exceeded our exceptions. They were a pleasure to work with. Exposure Ninja have been fantastically efficient, informative and approachable throughout the process.

https://exposureninja.com/blog/testimonials/59831/

Wow... just wow! I really can’t tell you how much I love the site, such a fantastic design and the more I see it the more I get excited. It is just ace and I appreciate so much all your hard work – the pages are looking so great! Really, I can’t praise you guys enough – you are awesome!

Wow... just wow! I really can’t tell you how much I love the site, such a fantastic design and the more I see it the more I get excited. It is just ace and I appreciate so much all your hard work – the pages are looking so great! Really, I can’t praise you guys enough – you are awesome!

I opted in for a free review over a year ago and Exposure Ninja gave me some incredible advice which has landed me new clients. Due to refreshing my website again, I decided to contact Exposure Ninja again and go for the premium review which was amazing value for money. The insights from Wayne and actionable advice packed into a 30 minute video was incredible. I will definitely be using their services to take care of my digital marketing in the near future.

Thanks so much Wayne! I was very impressed with the turnaround. Wayne did an outstanding job of explaining some questions I've been wondering about. With your advise, I will make improvements to my website. It will be a better place to shop for all it's users. Thanks again!

I only got the free review and they gave me an amazing and invaluable insight into my business that will help me make the changes I need for the best. Person helping me is incredibly nice to answers all questions and gives you advice to implement it best. Thanks Wayne!