For the First Time in Canada: Starbucks® to Offer Fairtrade Brewed and Espresso Beverages at Simon Fraser University

For the First Time in Canada: Starbucks® to Offer Fairtrade Brewed and
Espresso Beverages at Simon Fraser University
BURNABY, BC, Oct. 3, 2013 /CNW/ - When the Starbucks store at Simon Fraser
University (SFU) opens its doors on Saturday October 5th, it will be the first
Starbucks store in Canada to offer customers a Fairtrade certified option for
their handcrafted espresso beverages, in addition to an already available
Fairtrade certified brewed coffee option.
Starbucks, one of the largest buyers of Fairtrade coffee in the world, entered
into this pilot program with SFU given the university's Fairtrade campus
designation and deep commitment to ethical sourcing. This option is currently
only available at some universities in the United States and the SFU Starbucks
store will be the first store in Canada to offer it.
Customers will have the option of ordering their espresso beverages (like
lattes and cappuccinos) with either Fairtrade certified or C.A.F.E. Practices
verified coffees. C.A.F.E (Coffee and Farmer Equity) Practices is Starbucks
own verification program developed through our partnership with Conservation
International, and isverified by independent third-parties overseen by SCS
Global Services.
"We apply very high standards to sourcing and purchasing all our coffee," says
Roger Aube, director of Licensed Stores for Starbucks Canada, "All our stores
offer C.A.F.E. Practices verified espresso, and over 93% of our coffee is
third-party certified or verified through C.A.F.E. Practices, Fairtrade or
certified organic."
"SFU is extremely pleased with Starbucks' commitment to providing more
Fairtrade coffees to our campus community," says Mark McLaughlin, Executive
Director of Ancillary Services at SFU. "For the past year, SFU has been
working alongside the University of British Columbia, Engineers Without
Borders, and Fairtrade Vancouver to encourage major coffee companies to
enhance their Fairtrade options for our students, and this is a step in the
right direction."
Customer demand for Fairtrade certified coffees appears to be strongest on
college and university campuses. Starbucks is uniquely positioned to meet
this specific need, given its availability of Fairtrade certified coffees and
its increased presence on college and university campuses across the country.
There are no firm expansion plans to other universities or stores at the
moment, although all stores already offer C.A.F.E. Practices verified
espresso,and numerous universities and colleges across Canada already offer
Starbucks® Fairtrade certified brewed coffee.
About Starbucks® Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.Starbucks.ca.
About Simon Fraser University Simon Fraser University is Canada's top-ranked
comprehensive university and one of the top 50 universities in the world under
50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU
engages actively with the community in its research and teaching, delivers
almost 150 programs to more than 30,000 students, and has more than 120,000
alumni in 130 countries. In 2012, SFU was designated as a Fairtrade Campus
(www.sfu.ca/fairtrade).
SOURCE Starbucks Coffee Canada
Scott McLean, Simon Fraser University 778-782-3929 srmclean@sfu.ca
Luisa Girotto, Starbucks Canada, 416-951-2139 luigirot@starbucks.com
Image with caption: "Simon Fraser University (CNW Group/Starbucks Coffee
Canada)". Image available at:
http://photos.newswire.ca/images/download/20131003_C7008_PHOTO_EN_31666.jpg
Image with caption: "Starbucks Coffee Canada (CNW Group/Starbucks Coffee
Canada)". Image available at:
http://photos.newswire.ca/images/download/20131003_C7008_PHOTO_EN_31667.jpg
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CO: CNW Enriched News Releases
ST: British Columbia
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-0- Oct/03/2013 16:26 GMT