Founded by former professional cyclist Floyd Landis, the new company enters the recreational cannabis industry specializing in cannabis oil sourced from high altitude growers using an industry-leading, pharmacy grade CO2 extraction process. The uniquely-formulated vape and transdermal products are crafted for an enhanced consumer experience and are carefully prepared in a lab using pharmacy grade ingredients and overseen by licensed pharmacists to maximize the many health benefits of recreational cannabis.

Landis relishes his new role as a producer of high-quality cannabis products.

“I am really excited about this new phase of my life. The cannabis industry is growing fast and I am fortunate to have this opportunity to play a role.”

Landis sees the mission of the company as dual-faceted, both as a producer of premium products and as a supporter of alternatives to addictive painkillers.

“The therapeutic uses for cannabis can't be ignored. For years I relied on opioid pain relievers to treat my hip pain. With cannabis, I find that I can manage my pain and have a better quality of life. We need to give people a safer alternative.”

The product launch event is open to the public and limited to 300 guests.