So Social

America is online and loving social media. That’s not really news, but the

latest statistics from Pew Research Center’s Social Networking Fact Sheet

show how engaged we all are, at every age:

73% of all Internet users are now active on social media90% of those between 18 and 29 years old are social media users78% of individuals aged 30 to 49 are engaged in social media65% of people between 50 and 64 are active on social media46% of those 65 years old and above are engaged in social media

Among all users of social media, more women than men are active: 78% vs. 69%.
In each category, these percentages include a range of income and education levels.
The take-away? The more you know about the media you consider using,
the more strategic and effective your campaigns will be in reaching your target audience.