Nike and TomTom unveil new Nike+ Sportwatch line

Nike and TomTom have announced the launch of a new range of Nike+ Sportwatch models with a new addition and new color combinations. The new addition is a new starter product for those new to running looking to get at a lower price. The original Sportwatch users and those using the new version of the watch will be able to access NikeFuel. Nike says that this is intelligent measuring system for athletic ability.

NikeFuel allows users to compare their performance against that of other athletes in the same sport and share achievements with friends. Nike chose the colors of the new version of the watch to match its line of apparel and shoes. The colors include Black/anthracite, anthracite/blue glow, and high-impact volt green.

The starter version the watch is the anthracite/blue glow addition and is priced at €149. The starter version of the watch doesn't include a Shoe Sensor, which is required for outdoor use. The other versions of the watch include the Shoe Sensor and sell for €169. The new version of the Nike+ Sportwatch is available now online and in retail stores.

“Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, Managing Director, from TomTom.