West Ham have admitted their interest in bringing Romelu Lukaku to Upton Park, and chairman David Sullivan is hoping the lure of London can be the deciding factor.

The 20-year-old is currently on loan at West Brom from Chelsea, and his 17 league goals this season have drawn admiring glances from all across the country.

While the powerful forward could in theory return to the Blues, it’s likely he will once again be farmed out on loan, and the Hammers are hoping the bright lights of the city can convince him to ditch a second spell in the Midlands.

Sullivan told the Daily Mirror: ‘Lukaku would be a loan again. We’d maybe buy him a year later if Chelsea decide they don’t want him.

‘Lukaku has been amazing for West Brom this season and I’d hope that he would prefer to live in London.’