Podcast: Visual efficiency in design and in video demos

Visual efficiency means creating graphical elements and placing them to take advantage of the way the eye and brain work. We based our discussion around a presentation given by Ryan Coleman (linked below), who discusses four things that the eye and brain see first in any space: color, shape/orientation, size/proximity, and motion.

We also talked about how these elements help or hurt video demonstrations – are they leading the viewer to where you want them to look, or are the most interesting visuals somewhere else, pulling the viewer’s eyes away from what you’re showing?