How Canadian Footwear Brands Can Engage Shoppers

It is time that the “Footwear Retailers” evolved from the conventional method of advertising and selling – into engaging their customers with their brand. Here’s a solution for the Canadian market, supported by the CX Cloud.

About Rida Zubairi

Rida is an idea engineer in the consumer goods practice at Ephlux Insights. She can be reached on rida.zubairi@ephlux.com with briefs and for meetings.

The model of CX Cloud is flexible enough to have utility for multiple industries, as a solution to a number of operational, financial, marketing and managerial problems. However, here’s why I chose the above:

* Canada: Because the identified problems are most prevalent in THEIR footwear industry, especially during the holiday season
* Footwear: So that a customized (industry specific) solution could be suggested, rather than a more generalized/vague one
* Pinterest: Because this social media platform has the highest rate of increase in its usage among Americans & Canadians (and it fit the best in our suggested model, in terms of utility)

Faisal Ali Shaikh

Mobile

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