Its pretty much all plastic and the only purpose I could think of using it for was to waste 22 ammo.

I agree that the marketing really sucks, but I like the idea...more from an innovative standpoint and not necessarily meeting any form of practical need. Although blasting .22LR ammo is more than enough reason if this was as reliable as a Ruger 10/22 it would at least be a fun range gun and good conversation piece...