Mobile Ad Startup Apsalar Raises $9M For International Growth

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Apsalar, which offers mobile ad buying and targeting tools, has raised $9 million in Series B funding.

The company launched in 2010, and CEO and co-founder Michael Oiknine told me it started out by offering free analytics for mobile app developers.

Apsalar then used that data to create anonymized user profiles, of which there are now 800 million. Those profiles, in turn, are used for ad targeting through Apsalar’s demand-side platform (namely, a platform for buying ads on multiple networks and exchanges).

“The key differentiation is we do audience targeting with our first-party data to basically execute buys against these audiences,” Oiknine said. So for example, Apsalar could help an advertiser target “a highly relevant audience” that has “a high propensity to make in-app purchases.”

Oiknine added that Apsalar is particularly important because it can help advertisers reach valuable users across the currently fragmented mobile landscape. He predicted that the industry will see more consolidation through acquisitions, but he said Apsalar will be “very well-positioned” when that happens because of its data and targeting.

The new round was led by DCM, with participation from new investor Correlation Ventures and previous backers including Thomvest Ventures and DN Capital. Oiknine said one of his main reasons for taking money from DCM (which invests in both the U.S. and Asia) is to expand in Asian markets. In the funding press release, DCM partner Osuke Honda described Apsalar as “definitely the player to watch in the mobile DSP space.”

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OverviewApsalar is the leading enterprise marketing analytics solution for mobile app marketers. We allow marketers to effectively measure the performance of mobile marketing, better understand the mobile app audience and share these insights with media partners for more effective acquisition and re-engagement. Apsalar’s unique ability to provide in-depth ROI metrics regardless of where you advertise or …

OverviewDCM assists entrepreneurs building world-class companies that will ultimately change how institutions and people use and live with technology.
DCM focuses the size of their team, the money they raise, and the investments they make -- all so that they can focus on the business of helping portfolio companies succeed. Collectively, the DCM investing partners have over a century of investing and operational …