PRESS RELEASE: NEW JOPEN BREWERY BAR BY ESTIDA

Amsterdam, 24th November – ESTIDA interior design & concept development announces the opening of bar ‘Jopen Proeflokaal Waarderpolder’ on the 11th November 2014. Preceded by the interior design of the Jopenkerk in Haarlem, the Jopen bar in the Waarderpolder industrial area in Haarlem is the second Jopen project carried out by design agency ESTIDA.

The Jopen Bar Waarderpolder is located in the new Jopen Beer Brewery on the former Connexxion grounds in Haarlem. Visitors of the Jopen Brewery can experience a tour of the production area and taste the freshly brewed beer. Again, the Jopen-company chose to partner with the ESTIDA design company. ‘Even after considering possible alternatives, we decided to partner with ESTIDA as they never cease to amaze us and they always come up with creative and smart solution’ says Michel Ordeman, managing director of Jopen B.V.

‘ESTIDA created a unique and movable bar in the pub area which provides us with extra square meters. It is also a great eye-catcher, especially with the refrigerated beer-pump in full sight behind glass doors and the container with our logo on top of it. ESTIDA always manages to create the wow-effect we’re looking for’ adds manager Barry de Haan. The official opening was conducted by the Mayor of Haarlem Bernt Schneiders who referred to the Jopenkerk as the most successful hospitality enterprise in Haarlem.

Connecting the new Jopen bar design to the interior of the award winning Jopenkerk was of great importance to ESTIDA’s art director Michel Ruijgrok. The new brewery needed its own identity but at the same time it had to remain part of the Jopen group. Therefore, a corridor was constructed around the bar area which offers a view of the entire brewery. The bar interior shows several elements that represent the Jopen style; the red lighting around the bar and the use of carpet all the way up to the ceiling.

The centrepiece of the bar area is the hanging bar made from steel and solid wood. A steel frame of copper profiles holding the tree trunk shelf conducted by travellers within the H-profiles is attached to the ceiling, so the bar can be moved back and forth. Hence, the bar can be used for either small groups of people on one side of the bar or a larger company sitting or standing around it. The beer-pump is located behind glass doors and is surrounded by red lighting, which offers a sense of hospitality. The restrooms are cunningly concealed behind the container placed above the bar, which enhances the industrial look.

ESTIDA is an independent agency that specialises in interior design for restaurants, bars and hotels. ESTIDA is able to design, produce and carry out interior concepts and delivers turnkey solutions as well as separately designed elements. For more information, please visit www.estida.nl.