“We need to do what America has always been known for – building, innovating, educating, making things. We don’t want to be a nation that simply buys and consumes products from other countries. We want to create and sell products all over the world that are stamped with three simple words: Made in America.” – President Barack Obama, December 7, 2010

Viewers engaged on ABCNews.com – commenting, uploading video, seeking out Made in America goods listings, and asking for their businesses to be listed.

In a time of strife and hardship, many said they felt empowered to do something – an actionable impact made real by digital extensions that could not have been imagined let alone created just a short while ago.

Made in America is storytelling in action -- an engaging intersection of innovative broadcast television extending into the digital space, and respectfully submitted for your consideration in the category of New Approaches: Current News Coverage.