Film Factory to unveil screenplay and concept design at EFM

“Friday” begins filming in Spain in July from Guerra’s Barcelona-based Nostromo Pictures. Film Factory will unveil the screenplay and design at Berlin.

Penned by Plaza and fully financed, “Friday” expands on his 2009 B&W mock teaser trailer, which spawned a comicbook, and had fans begging for a feature.

Leticia Dolera, the chainsaw-wielding bride of “[REC 3]: Genesis,” is a young woman who struggles with her family and boyfriend before becoming a vampire. “Friday” is a “ ‘Black Swan’-style drama applied to the vampire genre with a really strong central female character taking the audience on a gritty, emotional roller coaster,” Guerra said.

Pic will be a Spanish-language film shot in color, he added. It marks Guerra’s first non-English-language production.

“Some years ago I shot a fake trailer for a movie that didn’t exist at that point; it was called ‘Damned Friday’ and was presented at Sitges Film Festival, the Mecca for genre lovers as myself,” Plaza said.

“Right after that moment, people began to ask me when I was going to shoot it; so now it’s time to answer that and to bring to life ‘Damned Friday’, the story of a young woman who begins to develop symptoms of becoming a vampire. There is only one problem: As everyone knows, vampires don’t exist, do they?”

Plaza added: “I’ve shot a werewolf movie, a bunch of zombie films, but as a horror film fan, I felt I really wanted to shoot a vampire film. “There’s only one thing I can say for sure: there will be blood.”

“Part of the fun of ‘Damned Friday’ is that the story is universal but, like ‘Let the Right One In,’ localized in a specific place in language and characters behavior, Guerra argued.