In a chat with Big Questions with Cal Fussman, Braun said that Grande was overcome with emotion following the May 22 attack, in which a man detonated a device as the show was ending, and children, their parents and other concert-goers were heading to exits to leave.

“When she found out that fans of hers had died, she was...so sad”, he said. “She cried for days, she felt everything – every face they announced, every name, she wore on her sleeve. Every bit of emotion because that’s who she is. And the thing I will always remember is that she goes, ‘If I don’t do something, I’m not who I say I am to these people.'"

Grande proceeded to institute a One Love Manchester concert, which drew some of her most famous contemporaries to perform in the name of relief efforts. Still, the do-gooding wasn't a cure-all.

“After the first family I had to help her, she was distraught...and I was lost, he said. “It was beyond tough. But every single time we got down we reminded each other we get to go home. Our loved ones are still going to be there. That mother is never coming home, that daughter is never coming home, that son is never coming home, that dad is never coming home."