The downturn in the economy has meant difficult decisions for many people, including pet lovers. Animal shelters have been inundated with relinquished dogs and cats, while families worry about how they will put food on the table.

In recent years, food banks have realized this struggle and many have added pet food to their shelves. There’s even been a rise in dedicated pet food pantries. But unfortunately many people don’t live near any of these resources.

That problem inspired Marc Okon to create Pet Food Stamps earlier this month, so that people wouldn’t have to give up their pets or choose between feeding their families or their beloved animals.

There’s clearly a real need for the new organization. In the first two weeks, the nonprofit got more than 12,000 requests for pet food. To qualify, families must prove they’re receiving assistance from the state. If approved, they’ll get a monthly allotment to spend at Pet Food Direct.

Pet Food Stamps will be looking for federal funds and grants, but in the meantime they’re in need of monetary donations to carry out their mission. Marc's organization is a great way to reach people across the country, no matter where they live, and will hopefully help keep families together in these tough economic times.