There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.

Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.

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Wondering how your peers are using social media? Discover which social network marketers most plan on investing in (hint: it’s not what you think). Also see how much time marketers spend on social media and much more (50 pages, 80+ charts)! Get this free report and never miss another great article from Social Media Examiner.Join more than 340,000 of your peers!