Glenn Orgias, the survivor of the Bondi Shark attack in February 2009 received around 150 blood donations worth of blood. Glenn wanted to give back to the community that saved his life and as a result the Running on Blood campaign was born.

In February 2010 Glenn Orgias and the Blood Service Donormobile hit Bondi beach for a successful day of collections as well as shooting a segment for Bondi Rescue which went to air in early April.