Newsletter

Trans-Fat Haters Winning Hearts and Minds

In the fight against trans fats, bad publicity might just do for New York what a protracted legal battle could not. The city's move to ban the deadly oils, which was rolling forward like a hungry man heading toward a bodega for chiccarones, seems to have been stopped in its tracks, or at least slowed, according <a href="http://www.newyorkbusiness.com/apps/pbcs.dll/article?AID=200661115004">this</a> Crain's story referenced in yesterday's <a href="http://nymag.com/daily/intel/the_morning_line/">Morning Line</a>. Part of the reason might be the prospect of a long and costly war with Ronald's army, which <a href="http://nymag.com/daily/food/2006/11/mcdonalds.html">we outlined earlier</a>. But even without being regulated, companies are tripping over each other to abandon the good stuff. KFC <a href="http://www.nytimes.com/2006/10/31/business/31kfc.html?ex=1163826000&en=73f5c8cffae92840&ei=5070">took the hint</a> weeks ago. Taco Bell <a href="http://www.marketwatch.com/news/story/story.aspx?siteid=mktw&guid=%7B3BA9871D-87A7-4880-8665-979D31A1A7E7%7D">just saw the light</a>, and earlier this week, the Girl Scouts <a href="http://www.girlscouts.org/news/news_releases/2006/gs_cookies_now_have_zero_trans_fats.asp">got on board</a> the zero-trans-fats train. At this rate, they might not have to pass the law at all. Except for McDonald's, of course.

0 Shares

Share

In the fight against trans fats, bad publicity might just do for New York what a protracted legal battle could not. The city's move to ban the deadly oils, which was rolling forward like a hungry man heading toward a bodega for chiccarones, seems to have been stopped in its tracks, or at least slowed, according this Crain's story referenced in yesterday's Morning Line. Part of the reason might be the prospect of a long and costly war with Ronald's army, which we outlined earlier. But even without being regulated, companies are tripping over each other to abandon the good stuff. KFC took the hint weeks ago. Taco Bell just saw the light, and earlier this week, the Girl Scouts got on board the zero-trans-fats train. At this rate, they might not have to pass the law at all. Except for McDonald's, of course.