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Selling Social: How to Leverage Your Social Network to Sell Your Home Faster

There were days when the marketing of a home involved plunking a sign into the front yard, but with the power of the Internet, there are many mediums through which home sellers can find potential buyers. If you’re currently looking at ways to use the power of social media in order to get your ideal purchase price, here are some things you can do to best harness its capabilities.

Make A Facebook Page

According to the social market service provider, Postling, approximately 80% of real estate agents are now using Facebook in order to market and sell their properties. This means that Facebook is not only a great tool for agents, it can be an ideal means of marketing for you. By creating a Facebook page for your home that is professional looking and informative, you may be able to tap into a unique base of people without having to do a lot of legwork.

A Picture Says A Thousand Words

Open Houses can have a huge impact on finding the right buyer for your home, but a good picture can also be a great way of drawing in interested parties. Instead of creating a video or a website, you may want to try making a Pinterest account that highlights the rooms of your house and any special details that may work to entice homebuyers. It’s just important to make sure your pictures show your house in its best light so you can get people through the door.

Create A Twitter Account

It may seem a bit strange to create a Twitter account for your home, but it can actually be a fun and simple way to attract a broad mix of people and show what your home has to offer. Because a Tweet must engage people in 140 characters or less, it can be a great opportunity to articulate the benefits of your home in a concise, clear way. In addition, it’s an easy and affordable means of getting your home out there without having to invest money or time into marketing materials and a website.

From marketing material to a savvy real estate agent, there are a variety of ways to sell a home. However, with the power of social media, many home sellers have the opportunity to do the legwork without putting in a great deal of effort.

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Michelle Castle is a licensed mortgage agent in Texas and Oklahoma for Guild Mortgage Company; Licensed by the Texas Department of Savings and Mortgage Lending, NMLS #231122. The postings on this blog don’t necessarily represent the positions, strategies or opinions of Guild Mortgage Company or its affiliates. This information is not guaranteed to be accurate and shall not be construed as a guarantee of loan approval. All loans are subject to underwriter approval, and are subject to change without notice.

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