There seems no end to using taxis as an advertising vehicle. E-caps, the taxi hubcap ads from E-Caps North America, have expanded to Toronto with Yahoo! Canada as the first advertiser. Its e-cap ads debuted this week. ...Read the whole story

Every week new ad campaigns and websites are launched, and it's hard to keep up with them all. If you missed a few, here are the highlights from this week: from luxury cars to extreme home-keeping, let's go Out To Launch. ...Read the whole story

The latest in a string of teen movies will hit the silver screens today and the film is already boasting huge traffic at its website. ExtremeDays, released by Providence Entertainment, has received a whopping 72,600 daily visitors to its website as the release of the motion picture approaches. Extreme Days is being released in excess of 350 screens across the country. ...Read the whole story

Cambridge Positioning Systems Limited (CPS), a provider of mobile location technology, selected Edelman as its agency of record in the Americas, following a competitive review. CPS' E-OTD (Enhanced Observed Time Difference) technology enables wireless providers and public safety officials to locate an incoming wireless 911 call to 50 meters. CPS is the only independent E-OTD technology supplier. E-OTD has been chosen by all major GSM mobile communications operators, such as AT&T Wireless, Cingular and VoiceStream, as their technology of choice for compliance with the impending US emergency services mandate from the Federal Communications Commission (FCC), known as E911. ...Read the whole story

Email marketing company OnMercial.com recently signed software deals with marketing-focused firms from coast-to-coast. They include: Market Dynamics Group, New England's leading Foodservice sales and marketing agency; PreNet Corporation, a Portland, Oregon-based electronic cash transaction company and Lightspan, an educational software developer also based in Portland. OnMercial's recent sales wins have allowed the firm to add staff including three regional sales representatives. The creation of a project manager position is also allowing the organization to better assist clients with implementation, support and customer service, a key customer service improvement. ...Read the whole story