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Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post? MORE

With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. If there is no keyword data to optimize for, then (in theory) there is no optimization. Why did they do this? MORE

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik. MORE

Keywords. Adwords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. MORE

Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. In reality, most keywords sell for several dollars or more. MORE

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. KEYWORD CONVERGENCE. With Enhanced Campaigns, all keywords will apply to both desktop and mobile search. MORE

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. MORE

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. MORE

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Brand New AdWords Interface. Device. Time of Day. MORE

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. That makes AdWords a critical component for any company seeking to dominate the first page of search results. Not understanding the analytics. Using the wrong keywords. MORE

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software MORE

Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping. MORE

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Google’s keyword research tool. MORE

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots. MORE

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. ” Free Keyword Suggestions Tool by SerpStat. Google+: No.2 MORE

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. MORE

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google. MORE

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ. MORE

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. What Are Keywords? MORE

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Let''s dig in: 1) Keyword rankings versus your competition: While many people focus on their own keyword rankings, which is a good thing, don''t forget to focus on your competitor''s rankings as well. AnalyticsMORE

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Pick your keyword, and stick with it. MORE

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works. MORE

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits. MORE

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Now, you can add remarketing options by using Google Analytics data. . Keyword Remarketing. Mobile. Blog Audiences. MORE

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Ideas for Keyword (Not Provided) by LunaMetrics. MORE

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas. MORE

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Now that we’ve gone over the guts of what makes ETAs, let’s get started on some best practices in order to take full advantage of them. 1) Use Keywords and Convincing Copy in Your Headlines. PPC AdWordsSource. Make Changes. MORE

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. You can target top and bottom funnel. Top funnel. MORE

Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Other useful features and metrics, such as search keywords, top landing pages and AdWords overview, must be accessed manually. MORE

As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. So how do you go about finding the right keywords for your content (and to monitor)? photo by Bruce ). MORE

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. Term - An optional field that specifies the keyword associated with the tracking URL. It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords. The full tracking URL should be used for Google AdWords final destination URLs due to recent changes within AdWords. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). MORE

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. The post Putting Google’s ‘not provided’ Keyword Update in Context appeared first on Fathom. MORE

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Diving a little deeper, what exactly do you need to know to run a successful AdWords campaign? Marketing Insights. MORE

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Other search engines like Bing and Yahoo continue to pass along keyword data. Why, Google. MORE

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data. MORE

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research. Also, look at that in terms of keywords that are similar but not as relevant.” MORE

used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Image via CrunchBase. MORE

The share of infamous “not provided” organic keyword traffic in Google Analytics is increasing, to the tune of nearly 75% as of mid-September, as noted by the website Not Provided Count , which tracks the average percentage of withheld keyword data across 60 websites. You This data has been slowly disappearing from Google Analytics for 2 years. No worries! It’s MORE

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It doesn’t have to be and we’ll give you the scoop on “long tail” versus “short tail” keywords as well as some of the benefits. MORE

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Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Pick your keyword, and stick with it.

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Google’s keyword research tool.

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Ideas for Keyword (Not Provided) by LunaMetrics.

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. So how do you go about finding the right keywords for your content (and to monitor)? photo by Bruce ).

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Now that we’ve gone over the guts of what makes ETAs, let’s get started on some best practices in order to take full advantage of them. 1) Use Keywords and Convincing Copy in Your Headlines. PPC AdWordsSource. Make Changes.

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Diving a little deeper, what exactly do you need to know to run a successful AdWords campaign? Marketing Insights.

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. ” Free Keyword Suggestions Tool by SerpStat. Google+: No.2

Keywords. Adwords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site.

With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. If there is no keyword data to optimize for, then (in theory) there is no optimization. Why did they do this?

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. You can target top and bottom funnel. Top funnel.

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. In reality, most keywords sell for several dollars or more.

As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. So how do you go about finding the right keywords for your content (and to monitor)? photo by Bruce ).

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Now that we’ve gone over the guts of what makes ETAs, let’s get started on some best practices in order to take full advantage of them. 1) Use Keywords and Convincing Copy in Your Headlines. PPC AdWordsSource. Make Changes.

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Diving a little deeper, what exactly do you need to know to run a successful AdWords campaign? Marketing Insights.

used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Image via CrunchBase.

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. That makes AdWords a critical component for any company seeking to dominate the first page of search results. Not understanding the analytics. Using the wrong keywords.

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots.

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works.

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Other search engines like Bing and Yahoo continue to pass along keyword data. Why, Google.

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. KEYWORD CONVERGENCE. With Enhanced Campaigns, all keywords will apply to both desktop and mobile search.

The share of infamous “not provided” organic keyword traffic in Google Analytics is increasing, to the tune of nearly 75% as of mid-September, as noted by the website Not Provided Count , which tracks the average percentage of withheld keyword data across 60 websites. You This data has been slowly disappearing from Google Analytics for 2 years. No worries! It’s

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content.

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It doesn’t have to be and we’ll give you the scoop on “long tail” versus “short tail” keywords as well as some of the benefits.

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. What Are Keywords?

Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Other useful features and metrics, such as search keywords, top landing pages and AdWords overview, must be accessed manually.

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior.

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. Term - An optional field that specifies the keyword associated with the tracking URL. It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords. The full tracking URL should be used for Google AdWords final destination URLs due to recent changes within AdWords. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs).

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Brand New AdWords Interface. Device. Time of Day.

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits.

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping.

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google.

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Let''s dig in: 1) Keyword rankings versus your competition: While many people focus on their own keyword rankings, which is a good thing, don''t forget to focus on your competitor''s rankings as well. Analytics

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Now, you can add remarketing options by using Google Analytics data. . Keyword Remarketing. Mobile. Blog Audiences.

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research. Also, look at that in terms of keywords that are similar but not as relevant.”

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. The post Putting Google’s ‘not provided’ Keyword Update in Context appeared first on Fathom.