The Business of Social

Training a team ?

The Business of Social

Northwestern University

About this course: In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Additional MOOC 5 faculty include:
* Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern)
* Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
* Seth Redmore (CMO, Lexalytics, Inc.)
* Jeff Davidoff (CMO, Donuts.Domains)
* Matt Krull (Business Unit Executive, IBM Security)
* Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Creators

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

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Ratings and Reviews

Rated 4.7 out of 5 of 397 ratings

LR

I have learned a lot from this course , which teaches us the great strategies for a successful Business in Social Media. What, who and where to monitor for a greater and most efficient Engagement with our High Value Market. Thanks a lot Mr Randy Hlavac and for all NorthWestern and Coursera team

Good overview on how to rationalise an investment to senior management

if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .

This opened my eyes to the realities of social marketing budgeting and running a successful program.