11 February 2009

Brand Chakras study on Indian Students

What do Indian students really want? Beyond the usual surveys, the latest Brand Chakras study reveals what deep seated needs education brands can satisfy. On the one hand, a clear demand for “entertaining education” and on the other hand a yearning for mentors and inspiring role models who can give them individual attention and prepare them for life. Typical of so many other Indian consumer groups, the Indian student too today is asking for a magical combination. “The Call for Dronacharya”, a joint initiative of JWT India Planning and SRM University, a qualitative and quantitative study across 8 centers and students from different education streams. To see an executive summary, click here.

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ABOUT JWT

JWT is one of the oldest and most prestigious advertising agency brands in the world, and was the first to be associated with anthropology and the study of consumer behaviour. It’s also the first ad agency in the world to recognize and embrace the new reality that, with time at a premium, advertising needs to focus not on catching people’s attention, but on buying their time. www.jwt.com