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Sell, and sell fast. The company is treading water at the moment and that is only going to get more difficult for them. Word is that they are planning to push adverts directly into the news feeds, regardless of whether you or your friends subscribe, like or are interested in them. It is going to cause a huge round of resentment. They may have x-billion users signed up, but the number of active users is going to fall, and fall rapidly if they become a direct-marketing platform. People don't like to be sold to in their personal time, and Facebook is mostly about personal time, not business time.
This is an important distinction many people forget to make.
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