Sustainability and the Corporate Brand

Description: Sustainability is becoming increasingly important to the corporate brand: the triple bottom line -profit, people and planet-is under active consideration in more and more companies. Professor Simon Knox investigates some key questions: Are customers really interested in sustainable products and sustainability? What is the effect on reputation and employees? Should companies trumpet their sustainability record?For other Cranfield perspectives on Corporate Responsibility and Sustainability, click here.Duration: 07:13Faculty Biographies:Simon Knox