KILOMBERO’S ‘BWANA SUKARI’ BRAND RE-LAUNCHED WITH THE PRIME MINISTER’S SUPPORT

Monday, 22 February 2016

Illovo Sugar Ltd

"KILOMBERO’S ‘Bwana Sukari’ brand was successfully re-launched with its new look by the Prime Minister on October 20th 201"

KILOMBERO’S ‘Bwana Sukari’ brand was successfully re-launched with its new look by the Prime Minister on October 20th 2015 following an internal launch just days before.

MD Mark Bainbridge reports: “All Kilombero Sugar Company staff as well as all associated contractors joined in the internal launch and now all wear our new branding on shirts presented in celebration of the event as well as the distribution of the new 1 kg packs as family gifts. More activities are planned up to and over the festive period including our radio jingle, new striking point of sales materials and wider market communications.

“So our new offering to the consumer of Genuine Tanzanian Sweetness has arrived!”

THE new 1kg pre-pack with the new Bwana Sukari logo showcases Tanzania’s national animal the giraffe, its green hills and acacia trees.

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