How OziRacer started their logo design journey

Company name

The Avenue

Overview

The Avenue is a new property development in a town called Orange in NSW Australia. It consists of 11 X 3 bedroom houses built next to a private road (ie The Avenue) in a private community. The houses internal and externals are going to be renovated and be one of the most up to date and stylish houses in the area.

The Avenue is a development by Thirdi Property (http://www.thirdiproperty.com.au), a young and innovative development firm and we want this development to match our approach.

Tell us a bit about who you are and the people you reach

Our target audience are Property Investors wanting to see quality, so our logo, being the first thing they will see needs to be modern and sleek and set the standard.

If you have seen the modern advertising material for developers, they usually use the logo to set the theme of their entire marketing material, this is what we want to achieve.

Requirements

I would like our logo to be very modern... Use a modern rounded font, with a black/dark background and the font colour silver or white so it stands out, or vice versa (black text on white background)...

It would be great if the logo can feature the road, maybe as a silhouette in the background or have the lane underneath the wording with house(s) along it.. I will leave this up to the 'Guru Designers'