HIGHLIGHTS

10.or D will go on sale in India on January 5

The smartphone will come with 2GB and 3GB RAM options

‘Crafted for Amazon’ will also include fashion and home & kitchen brands

Amazon India is set to expand the offerings under its 10.or (pronounced tenor) brand in India to launch the 10.or D smartphone in the country and will host its first sale on January 5. Registrations for the new smartphone have already started, with Amazon Prime members set to be provided an additional one-year warranty. Like other 10.or phones, the handset will come under the new ‘Crafted for Amazon’ programme where Amazon ties up with OEMs and sells them under its own label.

As per the listing on Amazon India’s site, the 10.or D features a 5.2-inch HD display. The smartphone is listed with a quad-core Qualcomm Snapdragon 425 processor, coupled with 2GB and 3GB RAM options. Further, it has Dirac speaker, FM radio, and USB OTG support, and packs a 3500mAh Li-Po battery that is claimed to deliver up to 25 hours of talk time or up to 10 hours of data access on a single charge. There is a built-in fingerprint sensor that is touted to scan fingerprints in 0.2 seconds. Besides, the smartphone has 16GB and 32GB onboard storage options.

Amazon India had partnered with Chinese smartphone manufacturer Huaquin Technology for the 10.or E and 10.or G, while the 10.or D will come from Shanghai-headquartered Longcheer.

In addition to its private label for the smartphone segment, the Crafted for Amazon programme will include fashion brands such as Myx, Symbol, and home and kitchen brand Solimo. “Crafted for Amazon programme seeks to look for selection gaps and introduce more products to cater to local customer demand,” a company spokesperson told Gadgets 360.

As mentioned earlier, the 10.or D is not the first smartphone to be released under the 10.or brand. Amazon launched the 10.or E E and 10.or G. The 10.or E went on sale in the country in September at a price of Rs. 7,999, whereas the 10.or G was launched later that month with a price tag of Rs. 12,999.

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