Last year, the giant animation company was ill-prepared to handle consumer demand for “Frozen” swag. While the Kristen Bell-Idina Menzel cartoon movie actually bowed in November 2013, surprise demand for licensed goods was so massive that Disney spent 2014 playing catch-up.

“Disney did not know what it had,” Brochstein explained. “‘Frozen’ … was a total surprise … to how big it got and how quickly it got that big.”

But being the marketing-savvy genius that it is, Disney handled the market brilliantly, easily making “Frozen” the top brand of 2014, a year that the Industry Relations and Information SVP anecdotally qualified as “very strong.”

That said, expect even bigger things this year from Brochstein’s industry, which is likely to claim a record for movie licensing and related royalties. “Star Wars” aside, 2015 also boasts “Avengers,” “Minions,” “Inside Out,” “Jurassic World” and “Fantastic Four” — all which have huge retail sales opportunities.

On Monday, Brochstein’s trade organization released its first-ever Annual Global Licensing Study, quantifying 2014’s worldwide royalty rates and retail sales. According to the report, trademarked names and likenesses totaled roughly $13.4 billion in royalty revenues and $241.5 billion in retail sales last year. The majority of that — 60 percent — came from the U.S. and Canada alone. Europe accounted for one-quarter of the remaining sum, while Asia claimed 10 percent.

Four major categories — Character & Entertainment, Corporate Trademarks, Fashion and sports — combined for 89 percent of all licensing revenues in 2014. Character & Entertainment accounted for 44 percent of the market itself at $107 billion, more than doubling the next highest category, Corporate Trademark ($53 billion, 22 percent). Fashion was third ($29 billion, 12 percent) followed by Sports ($26 billion, 11 percent). Publishing ($12 billion), Collegiate ($4.6 billion), Celebrity ($3.3 billion), and Music ($2.3 billion) rounded out the group.

LIMA serves roughly 1,000 companies worldwide that are in the business of licensing trademarks. As this year’s study had a revised methodology and was the first time LIMA covered all countries, there are no year-over-year comparisons available. Instead, 2014 will serve as a baseline for future analysis.