eToro, a global investment platform for crypto assets as well as traditional financial instruments, has partnered with seven Premier League clubs for marketing opportunities, the first in football to be paid using bitcoin.

According to some media estimates, the deal is worth somewhere between £4 and £5 million. Iqbal V. Gandham, UK Managing Director at eToro, said:

"We are excited to be partnering with so many Premier League clubs and making history by being the first company ever to pay for a Premier League partnership in bitcoin.”

The seven clubs are:Crystal Palace FC, Tottenham Hotspur, Newcastle United, Southampton, Leicester City, Cardiff City and Brighton & Hove Albion. As part of the new partnerships, eToro will gain global exposure through an extensive range of marketing opportunities, including matchday LED boards, player access, tickets and digital rights.

eToro believes that crypto, and the blockchain technology that underpins it, can improve football and the world of sports. In the future, this could include addressing issues of ticket touting, problems with transparency and providing a guarantee of authenticity for merchandise. Gandham added:

"Today’s announcement is very much the first small step on a long road to football fully embracing blockchain technology. Education will be key so that industries can understand the potential, however, the openness of these Premier League clubs to taking this first step, is very exciting for everyone. Blockchain brings transparency, which means it can improve the experience for everyone who loves the ‘beautiful game’.”

Vivek is a computer engineer by education and a cryptocurrency & blockchain enthusiast by profession. He has been into cryptocurrency space since 2014 and has worked with various online media sites like Newsient, Technostalls, etc. in the past. Vivek believes that since the crypto industry is at a nascent stage, speculations and rumours are on the rise. He, therefore, envisions to cater the right news in the right form to help the audience separate wheat from the chaff. Vivek is also an active speaker at various tech and blockchain events and has been featured in the mainstream media such as Times of India, Hindustan Times, The Hindu Business Line, etc.

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