The Information Age. The Digital Age. The Age of the Internet. No matter what it is officially dubbed, there is no denying that the technology of the modern world has revolutionized the way so many aspects of daily life are now conducted. The world of business has perhaps been more affected by the advent of the Internet than any other technological breakthrough or event in history. Many businesses are now conducting themselves in a completely different manner. Methods of marketing have evolved, and the focus has heavily shifted to the desire to make a splash and succeed online.

The main challenge most businesses face today, however, is that the convenience of doing business online has made it quite difficult for any one brand to truly stand out. Of course, already well established businesses are