Thursday, October 23, 2008

Hemlines and ballads

Ever hear of the hemline index? An economist named George Taylor came up with this in the 1920s, noting that hemlines were shorter during good times. As the economy slowed, skirts got longer.

Since then, economists have found all sorts of funky correlations like this. According to a recent New York Times article, you're likelier to see more mature-looking Playboy playmates, higher sales of laxatives, and decreased deodorant use during a bad economy.

My favorite indicator had to do -- of course -- with music.

Looking at Billboard No. 1 songs from 1955 to 2003 for a study to be published in the journal Psychology of Music, [psychology professor Terry F. Pettijohn II] found that in uncertain times, people tend to prefer songs that are longer, slower, with more meaningful themes.

“It’s ‘Bridge Over Troubled Water,’ and ‘That’s What Friends Are For,’ ” he said. “In better times, it’s more likely to be faster, upbeat songs like ‘At the Hop’ or ‘My Sharona.’”

If there's anything to this, Cinder Bridge could totally cash in on the current messed-up economy. We've got TONS of slow tunes with meaningful themes. I feel a tagline coming on ...