The consumer market is now more fragmented than ever, and one of key channels emerged is e-Commerce. With its increasing importance, do you have enough insights to compete in this fast-paced battlefield?

Our Thailand e-Commerce Landscape report provides insights on what Thais do on the internet and how they shop online, covering…

TABLE OF CONTENTS

Scope of the study

Executive Summary

Online Shopping Behavior:

Most shopped categories online

Shopper spending on top categories

Device shopper purchase through

Online shopping device trend

Mobile shopping behavior

How they pay for online shopping

Triggers and barriers to online shopping

Takeaways

Category Insights in Q3 '15

Internet Behavior:

Who are internet users?

What device do they use?

Average frequency of usage

Average hour of usage

Top online activities and what people do online

Online Shopping Behavior

Who are online shoppers?

Who are non-online shoppers?

What product they buy online?

Frequency and spending online

Deal purchase

How they shop online?

Which device they purchase through

Benefit and drawback of each devices

How they make a payment?

How they pay online? (including breakdown in each categories)

Delivery method (including breakdown in each categories)

Benefits of each payment method

Trigger and barrier for online shopping

What shoppers want from online shopping?

What is the barrier?

Mobile online shopping behavior

Who are mobile online shoppers?

Category bought via mobile phone

Mobile shopping behavior

Operating system of mobile

Online market landscape

Medias that influence shoppers decision to choose the site

Category insights: Fashion

Who are fashion shoppers?

Key retailers

Category insights: Cosmetics

Who are cosmetics shoppers?

Cosmetic product bought

Source of website awareness

Key retailers

Trigger and barrier for buying cosmetics online

Reasons for not buying cosmetics online

Category insights: Grocery

Who are grocery shoppers?

Grocery purchase behavior

How they buy grocery

Awareness of retailers online shopping website

Source of grocery website awareness

Key retailers

Grocery shoppers profile by retail

Popular product via online channel

Type of grocery bought by retail

Trigger and barrier for buying grocery online

Reasons for not buying grocery online

Who are body skincare online buyers?

Who are facial skincare online buyers?

Who are body skin cleansing online buyers?

Who are facial skin cleansing online buyers?

Cross purchase behavior

Category insights: Quick service restaurant

Who are Quick service restaurant shoppers?

Quick service restaurant website awareness

Key retailers

Occasions for online order

Trigger and barrier for online quick service

Reason for not buying quick service online

Category insights: Electric appliance

Who are electric appliance shoppers?

Type of electronics bought online

Key retailers

Trigger and barrier for electric appliance

Reasons for not buying electronics online

Other categories

Key retailers: Entertainment

Key retailers: Computer software/application

Key retailers: Travel

Key retailers: Health product

Who are shoppers?

Internet banking user

Who are internet banking users?

Online banking behavior

Awareness of mobile/online banking

Source of mobile/online banking

Mobile/online banking conversion

Online banking bank used

Online banking activities

Trigger and barrier for mobile/online banking

Data availability: Quarterly

Methodology:

The study was conducted through online survey among 400 respondents (18 years old and above) in Bangkok and Urban Upcountry, during July 2015 – September 2015

For more information, or to discuss our multi-country report packages, contact your local Nielsen representative or at email : Puree.Ackarapolpanich@nielsen.com