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Lecture 13: Secret of Business Success most important value in the the world - 3

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httpwww.globalchange.com Message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle will the world be a better place as a result of this activity or not? Key to management, marketing and motivation. Applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business we will make life better at a price you can afford. The purpose deliver on the promise. Profit comes from delivering on the promise.