Love Love Love this stuff - a recent trip to Sephora found out they didnt have it anymore, boo hoo - Use just a small pea sized amount and your hair will BEHAVE! I have very fine porous hair and this adds volume, and I can run my fingers through my hair with out pulling my hair out! It really is a 10-1/2!

I don't know how to really review this product bc it is great in some ways but not so much in others. It helps detangle my hair, makes it soft, and gives some control which are all positives. BUT, every time I have used it this winter my hair gets crazy staticky! I don't know why. I do not normally have staticky fine hair so this is strange for me. I thought maybe bc this winter in the northeast was so cold and dry, but I have narrowed it down to when i use this product. I am going to give it a go in the spring when the humidity is up more and see how that goes bc I do really like it otherwise. I think that maybe if i wear my hair curly and dont blow dry maybe that would help too? I don't want to give up on it yet bc I like the consistency of it and how soft it makes my hair. It is not sticky and you don't need a lot.

Holy Grail! I'm surprised there haven't been any reviews for this. I have extremely fine hair that's thinning in the bang and crown area and always struggle with styling it. It's colored, dry and most products either weigh it down, dry it out, or make it stiff and lifeless. I've tried other styling creams (Wen and Bumble and Bumble) and both worked great the first time I used them and that was it. Every other time I tried them they either weighed my hair down or made it dry and lifeless.

I've used It's a 10 styling cream 2 days in a row and I think they may be the best 2 hair days I've ever had. One of my coworkers told me yesterday that my hair looked great. I use this on top of Aphogee leave in conditioner and my hair comes out full, fluffy with tons of body. It looks healthy and shiny. And, it maintains my hairstyle all day. I'm trying to grow my hair out and can't wait to see how this works with longer hair.

I'm keeping my fingers crossed that this will continue to work for me.

Edit 12/19/2011 - Forgot to update this. After using every day, by about the 5th day my hair got very dry and lifeless. Same thing happens with all styling creams I've tried.