Businesses are more and more using innovative and sophisticated technology to stay ahead in the financial sector. With the digitisation of payments and ease of access that the current generation demands, the industry which includes small fintech companies and large banks is increasingly competitive.

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Serrula Research is a market research agency based in London, UK. Formed in 2006, we specialise in business-to-business projects. We also handle some complex consumer research fieldwork, mainly in New Product Development and UX.
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