About Me

The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Monday, January 11, 2010

The Good Hands, Bad Taste People, Round 2.

(click ad, scanned from The Atlantic) Maybe, Allstate, this was not the appropriate ad from your cutesy illustration print campaign to run this month, what with the American flying public a bit antsy after the boom-boom attempt by the pantsy bomber. But maybe, that's exactly why you ran it now—to get more people the hell out of the skies and onto the roads. Terror Marketing! Either way, this scene of scores of people boarding multiple planes which we can assume by your headline will all soon be crashing in fireballs is a bit fucking tacky, even for a heartless insurance behemoth. Previously: The Good Hands, Bad Taste People, Round 1.