Google Testing Expanded Text Headlines for Ads

Following its decision to remove text ads from the right rail of its search results, Google has begun beta testing a revised format for all text ads, featuring longer headlines with no loss of description copy. This updated ad format will span all devices: desktop, table, and mobile. Google is calling the new type of text ads “Expanded Text Ads,” and is incrementally bringing all advertisers into the test.

Read this Point of View from our Paid Search team for an overview of the changes and our recommendations moving forward.