Understanding How People View Web Pages

The most important factor in convincing a visitor to convert into a lead for you is to make sure that they stay on the page long enough to read the right part of the page so that they completely process your offer in their mind. Unless you’re in the business of not turning a profit, there’s rarely an offer that’s too good for someone to miss out on. That’s why ensuring that your visitors check out the right parts of the page when they visit your site or landing page is critical. Some amazing research is being done on what parts of the screen people look at when they surf the internet. These eye tracking studies use the latest technology to determine where vistors look on a web page, and how long they look there. When trends are determined after compiling the data from a test group, a "heat map" can be created to show how effective a certain page is in drawing the attention of a visitor to the right area of the design. In today’s blog post, we reveal two fascinating findings that will increase the effectiveness of your web marketing immensely. The Most Emphasis on the Upper Left Corner The general consensus amongst eye tracking studies is that the most important part of "real estate" on a web page is the upper left hand corner. It’s where people look first to get grounded, figure out what the page is about, what their navigational options are, etc. If you don’t convince people they are in the right place in the upper left corner, chances are you will lose them! That’s why it’s crucial to place the product or offer as close to the upper left corner as possible. The Power of Pictures of Attractive People Staring and Pointing Human beings in your pictures can help tone down your aggressive marketing pitch by showing how people might interact with your products or offers. Heat maps have shown that web surfers tend to look in the direction they are "lead to" by an image of a person. One effective method of implementing this into your campaign is having a picture of a face looking where you want the visitor to look on the page (at an offer and/or product). Another would be placing an image of a person pointing where you want a prospect to look on the site. You could even have images of someone using your product or service. Enjoy using these high-tech marketing tips to their full potential on your next online marketing campaign. Until next time! http://en.wikipedia.org/wiki/Eye_tracking http://www.grokdotcom.com/2007/10/02/how-a-pretty-face-can-push-visitors-away/