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Good and Bad ads that caught my eye

During my lastest run through magazines and ripping out ads for my tear file, I came across these. They made me stop and look at them. Some because they are good and others because they are just terrible (yes, I keep a tear file of awful ads as a reminder of what not to do).

Wanna see? Read on.

Bud Light Print Campaign
The coaster on this is perfed on thicker paper and pops out. I like the interactivity of the ads.

Dove
Another nice ad in their "Campaign for Real Beauty" campaign.

Tylenol
This ad runs as a spread. It's a bit arresting to see two full pages of skin. Granted it makes it stand out and made me stop to look at it. It's also an interesting angle for selling a sleep aide/pain killer.

Headline: Sleep. For a natural glow that won't smudge or smear during the day.
Copy: Lack of sleep may make skin look unhealthy. Worse, it may lead to skin that's dry, rough and acne prone. If you have pain and trouble sleeping, try Tylenol PM. It's non-habit forming and won't leave you groggy. So you and your skin can get a restorative night's sleep.

Kleenex
I wish they had done a better headline, but the idea gets across, which works for the product.

Diet Pepsi
I find this ad slightly unusual as it was found in a women's magazine. The last line seems a bit more male focused, since it's the fella who's holding the leashes.

The new york laundry one is just horrid. Not even in a retro-ironic-horrid way just horrid in a the art director was hungover and puked that shit up way.

And I don't like the Dove ad - though I might have her number Troy.. ;) - because of the line. Yeah what if every woman learned to love every inch of her skin? Huh? Huh >what if? Then what? I dunno, don't ask me these things. Hehe. Something just isn't right with that headline.

You're right about the Bud Molsen thing .. They have that ad deja vu thing going. Don't all beer ads though?

The Pepsi ad is the one that has succeded in being most retro. That thing could have been produced in 1977, 1987, 1997 or today. And no, I don't mean the idea is "timeless".

Not bad. How about one that doesn't include "thank goodness"? I get the repeatition but, I think it'd be stronger without it. At least in this format. I like it better when it's said aloud, like in a radio spot or on a TV advert. Although at least it's not a "one more reason to thank goodness...." ;-)