Lambeau Field, the famed home of the Green Bay Packers, is located at 1265 Lombardi Ave. As in Vince Lombardi, the Hall of Fame coach.

To get there, you can take Holmgren Way, named after Mike Holmgren, another Super Bowl-winning former Packers coach. And you'll see Bart Starr Road and Reggie White Way, among other legendary names.

It is one of the great honors the city can bestow on a member of their beloved Packers. There's just one problem: They're running out of streets.

ENLARGE

This summer, after the team and the city of Green Bay tried to honor current coach Mike McCarthy with a street, it became clear there aren't enough streets left to name after Packer legends. Local businesses and residents of the three cities that the street would pass through couldn't agree on a site.

The issue became so complex, said Michael Walsh, mayor of nearby De Pere, Wis., that Packers CEO Mark Murphy asked local leaders this month to table discussions to avoid distractions during training camp and the season. The Packers didn't respond to requests for comment.

"What are we going to do? Change out the streets every 20 or 30 years because we have a new set of Packers that won? You can't name a street after anyone who wins a ballgame," said Mike Aubinger, the village president of Ashwaubenon, one of the towns the street would run through.

The main focus now is on a major road through town called Ashland Avenue, which Green Bay Mayor Jim Schmitt proposed should be named after McCarthy, who led the team to a Super Bowl win in February 2011. Schmitt said his requirements for Packer streets are that they are major and connected to one another. Which presents a problem.

"Any street that's going to be renamed is around the stadium, that area is pretty built out, so it's met resistance," said Daniel Lindstrom, Green Bay's city planner. "Everyone loves the concept; no one wants it on their street."

To make matters even more convoluted, the price tag for a change to Mike McCarthy Avenue would be over $400,000. The Wisconsin Department of Transportation says the price tag would be just $5,000 to $10,000 if the first name weren't included, but that is another problem: City officials have insisted the first name be included to avoid confusion with former Wisconsin Senator Joseph McCarthy.

There are seven streets in the area named for Packer legends. The latest is Donald Driver Way, named after the former star wide receiver. It was christened in June and avoided all problems by being about 3 miles from the other named streets near the stadium.

But Schmitt wants the streets to be connected and near the stadium, leading to downtown Green Bay. That way, a tourist traveling from Lambeau Field to downtown could take only Packer roads to get there, which he said would attract interest in the route to the city's downtown businesses.

"We want something we're going to like and the coach or player likes," the mayor said. "I'm not going to give them some industrial park or corn field."

Aubinger said he would like a policy in place in which a Packer has to be retired or deceased for a street naming. Failing that, he said, he is proposing honorary street titles found in other cities that cover one or two blocks.

Despite the dwindling number of usable streets, Schmitt said he isn't worried about an eventual doomsday scenario in which every street in town is named after a Packer. Aubinger said he has received requests from residents asking that their own street be named after current Packers quarterback Aaron Rodgers.

"Not everyone on the Packers is going to get a street—I know it seems like that," Schmitt said.

There is one more naming quandary: what to do about Brett Favre. The iconic ex-Packers quarterback already has a street (Brett Favre Pass), but it's small. Schmitt said a major street probably will be named for Favre, but that "it's going to be a while," since Favre left the team and later played for the rival Minnesota Vikings.

"There was a time," Schmitt said, "he could have gotten any street he wanted."

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