Hats off to Volkswagen. They are smart. They made a great Super Bowl ad, even though it really isn’t selling a heck of a lot. And the strategy to release the ad before the game isn’t new. But the combination of a great piece of communication, and great social media support has already created a mega hit.

And come on, the kid, Max Page, is great. Here’s a cool story on him. He’s a kindergartener, he’s in the Screen Actor’s Guild, and has been on “The Young and the Restless” over 40 times. He will be a very popular little fella this week.