Nielsen: People spending more time on social sites

Sep 24, 2009

(AP) -- Americans have been devoting 17 percent of all their Internet time to social networks like Facebook and blogging Web sites like Blogger.

The percentage for last month is up from 6 percent a year earlier.

The report comes from Nielsen Co. and follows its decision to team up with Facebook on a marketing program that helps advertisers measure how well their ads work on the online hangout.

Nielsen estimates that ad spending on leading social-network and blogging sites more than doubled year-over-year, to about $108 million for the month. This happened even as several industries decreased their overall ad spending.

(AP) -- In a counter-punch to the world's biggest online hangout, a small Web company called Power.com has sued Facebook, saying it doesn't follow its own policy of giving users control over their content.

At the end of 2014, Facebook reported 1.39 billion monthly active users. In the meantime, 500 million tweets were sent each day on Twitter. Indeed, social networks have come to dominate aspects of our lives. ...

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