Business Description
Briefly described your business in regards to the services and/or products you currently
offer.
www.shopyummy.com is designed to be the revenue generating arm of its sister site
(www.hkyummymummy.com -- currently under development). Hkyummymummy.com is
a parenting resource for Hong Kong and Asia and attempts to organize and simplify the
motherhood experience for new moms in Hong Kong. The blog is designed to generate
users who will then be given the option to visit www.shopyummy.com and take
advantage of special shopping offers, as outlined below.
Note, hkyummymummy is not within the scope of this project. We will be focusing only
on www.shopyummy.com here

2.

Website Goals
Briefly described the goals you want to accomplish with this website. (Example: promote
services, sell products, increase sales, advertising campaign, etc.)
We would like to enable Group buying, flash sales, private sales, and e-commerce to run
in parallel to the hkyummymummy.com site that will drive the userbase. In theory, the
items we feature from hkyummymummy.com will eventually be available for sale on
shopyummy.com
In addition, we will be offering deals to our users using similar models to the sites listed
below in #3.

3.

Competitors
List your competitors (locally and/or national) and specify their website address if
available.
Business Name

Website Address

Groupon.com
Livingsocial.com
Gilt.com
Zulily.com
Tagadas.com
4.

Design Concept
Briefly described what you envision for your website.
I envision a prominently displayed feature item upon page landing. In addition, there
should be the ability to display other promotions. If this is a flash sale based upon a
certain time frame, there should be a countdown clock. If the promotion is based upon
reaching a minimum number of buyers, then there should be a counter showing how
many people have signed up and how many more are required before the deal â&#x20AC;&#x153;tipsâ&#x20AC;? or
activates.
-1-

As we discussed on skype, at some point we are going to want to go down the plain
vanilla retail option (based off the magento platform). There should be an easy to
navigate option to reach the shopyummy store.

Mint.com – I like the look and feel and design of this site
Patagonia.com – I like the fluid way in which the menus drop down to reveal the various
sub categories. I like how that de-clutters the web site. I also like their heavy use of
images and I’d like to be able to use images of my products or vendors in a similar
fashion.

6.

Color/Emotional Preferences
Please select the main colors you would like to use for your website. You will not be
limited to the colors you select. (Please select 1 or more colours, or none if you want we
to assist).
COLOURS – Shades of….
A)
B)
C)
D)
E)
F)
G)
H)
I)
J)

Tones/Tints
Please select the overall website appearance you would like to use. (Select none if you
want we to assist)
O)
P)
Q)
R)
S)
T)

8.

Intense Hues
Light/ Muted Hues
Natural
Cool
Warm
Dark

Miscellaneous Notes
Please provide any additional information that you feel would be helpful for the
development of your website.
For the newsletter, I would like to have full facebook connect integration. Also, I want the
ability to be able to share any of the deals or products with facebook/twitter/email with
one click.

9) List similar site in functionality
See competitor list
10) Number of pages?