Most of us have been in situations where we realize that the cool new product we are creating is NOT going to make it and that all the energy we invested in this project is wasted. As product manager, I went thought this painful experience multiple times and I discovered that many of these innovation failures were not related to the product itself, but to other factors that we often forget to consider. Today, I will share with you a single question I use to help the team step back, think, and act on what matters most. This approach allows to quickly kill ideas that won’t work, and to boost the success rate your innovations. Get ready for real life examples, successes and failures, based 10 years of experience as a product manager at Logitech.