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practices on how best to use sports content to connect with the exploding multicultural demographic!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Cris Abrego and Charlie Corwin have taken on wider roles within global content creator Endemol Shine Group as part of new overall deals with the company, adding oversight of Latin American operations to their current North American responsibilities. Abrego and Corwin will now serve as Co-Chairmen, Endemol Shine Americas, while continuing in their roles as Co-CEOs of Endemol Shine North America. The two executives, who are based in Los Angeles, report to Sophie Turner Laing, CEO of Endemol Shine Group. Abrego and Corwin were originally named Co-Chairmen & Co-CEOs of Endemol Shine North America in October 2014, as part of the joint venture creating Endemol Shine Group. Since then, the two executives have overseen the integration of the Endemol USA and Shine America teams. Both Abrego and Corwin took leadership of Endemol’s North American business in October 2013, after selling their respective production companies to the Group.

Dieste Inc., a multicultural communications agency in U.S., has named Ciro Sarmiento its new Chief Creative Officer (CCO), effective February 1st. Dieste's previous CCO Paco Olavarrieta will remain with the agency, as a 'Craft-Maestro", adding his experience to specific creative projects.Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta's creative guidance.

Telemundo 40 Rio Grande Valley / KTLM has appointed Joeseph Martinez Weather Anchor for Noticias Telemundo 40 fin de semana. Martinez joins Telemundo 40’s News Anchor Ana Cecilia Mendez, Sports Anchor Hector Zapata and an enterprising and dynamic team of reporters to help provide Spanish-speaking viewers in the Rio Grande Valley. Martinez will make his on-air debut in late February 2016.Martinez earned a bachelor’s degree in Mathematics from the University of Puerto Rico and is a member of the American Meteorological Society, Puerto Rico chapter.

Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Roots Media has also added Michael Culver to the team as Vice President, Business Development. Read more.

Brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Miami resident Camila Moller as director of strategy/marketing and Weston resident Michelle Spriegel as specialist of pr/social media. Both fluent in Spanish, they will leverage their passion for creating and expanding multicultural brand communication opportunities and tap their experience from previous marketing and communications positions. Headquartered in Providence, R.I., (add)ventures opened its Miami office in 2008.

As director of strategy/marketing, Moller will partner with (add)ventures managing director Joel Velez on cultivating new business, creating marketing strategies for current clients and producing results-driven campaigns. Prior to joining (add)ventures, Moller honed her marketing skills in the luxury hospitality industry, holding positions at Fontainebleau, Miami Beach and Trump National Doral. She also launched the BleauLive concert series and partnered with artists and brands. Moller is a graduate of Florida International University’s College of Business, where she earned a bachelor’s degree in marketing.

As specialist of pr/social media, Spriegel will develop and deliver creative and pertinent content across multiple social media platforms for client profiles and campaigns. She will also be instrumental in providing public relations services to client partners.Before joining (add)ventures, Spriegel was an account executive and social media coordinator for an agency focused on international technology companies. Spriegel is a graduate of Florida International University, where she received bachelor’s degrees in international relations and communications.

Publicis Worldwide has appointed Carla Serrano as CEO of the New York office, Adage reports. She'll report to North American CEO Andrew Bruce, who was named to that post in December 2013 after being CEO of Publicis Canada.Prior to joining Publicis, Ms. Serrano was CEO at Naked Communications. She previously worked at Berlin Cameron. She began her career at Chiat/Day in Toronto. Account wins for Publicis in the lasts years include Cadillac, Citi's media and Heineken.

Marco Bertozzi has been promoted to the newly created role of global CEO of performance marketing at Starcom MediaVest Group. He will be responsible for uniting all the SMG agencies' global social, search and programmatic capabilities into one performance marketing practice, according to Digiday. He will report to SMG president of global operations John Sheehy. Bertozzi was most recently president, global clients, at VivaKi, where he spent the previous five years.

Mercedes-Benz Financial Services USA LLC has announced that Mary Hughes has been appointed Director of Human Resources and Administrative Services, overseeing Human Resources strategy and operations for the company's Americas Region, which includes the United States, Canada, Mexico, Brazil and Argentina. Hughes is a member of the company's regional executive team and the human resources global leadership team. Previously, she was a Senior Manager of Human Resources.Hughes joined the company in 1998. She holds a Bachelor of Science in Finance and Economics from Lake Superior State University in Sault Sainte Marie, Mich.

In addition, Bobbye Sweat joins Mercedes-Benz Financial Services as the Diversity and Inclusion Manager, a newly created role supporting the company's U.S. Operations. Sweat, a native of Dallas, brings eight years of diversity and inclusion leadership experience to Mercedes-Benz Financial Services. In her previous role, she was the Senior Manager of Diversity and Inclusion with J.C. Penney Co. Sweat holds a bachelor's degree in business administration from the University of Arkansas in Pine Bluff, Ark. and a Master of Business Administration from City University in Washington in Seattle.

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook's efforts and investments are going into the creation of a major video advertising platform.