But that is also considerably supplemented by foundation support: PETA has received some $18.7 million over the last three years from organizations like game-show host Bob Barker’s DJ&T Foundation.

Certainly PETA loves the outrageous.

Remember when the organization was after the upstate community of Fishkill to change its name to something a tad more ichthyologically sensitive? That pr masterstroke earned it international headlines.

And people certainly took note when PETA founder Ingrid Newkirk proclaimed “a rat is a pig is a dog is a boy.”