Meet Mr. Eco, the environmental rap hero for kids. Children are exposed to thousands of ads per day, trying to convince them to consume, consume, consume. Mr. Eco uses hip-hop to teach children to respect and protect the world. He has performed at over 400 schools, to over 210,000 students. And the kids go wild!

Inspiring them to become EcoHeroes by starting with small changes like using reusable bottles and bags, using water and electricity wisely, and standing up for our environment! He believes that monumental changes begin with the youngest members of society and by changing our own actions. Share if you think we need more role models like Mr. Eco.