Director, Product Marketing

At Reify Health, we are building a more creative healthcare system. We envision a world where every potential therapy, if safe and effective, is available to the patients who can benefit.

Our global healthcare system relies on clinical trials to develop new, potentially life-saving treatments for patients. But clinical trials continue to be slow, unpredictable, and expensive. Reify Health’s cloud-based software helps both the research leaders who drive clinical trials forward and the doctors and nurses who care for the patients who volunteer for trials.

As we continue scaling the adoption of our product, we accelerate world class clinical research and unlock innovation. By joining our team, you have an opportunity to make a significant impact in a growing team.

Position Description

Reify Health is seeking an experienced enterprise (B2B) Product Marketing Director to join a rapidly growing team of some of the brightest and most passionate professionals in the industry. This is an opportunity make an impact with an early-stage, Enterprise SaaS company that is on a rocket-ship trajectory with innovative technology that will rapidly be deployed across the global Life Sciences industry.

This position is based in Boston or remote.

In this role, the candidate will have responsibility for messaging, positioning, content, thought-leadership-based marketing, process development, and sales enablement for new and existing software products that Reify Health sells into the Life Sciences industry.

The ideal candidate must have strong communication skills, strong attention to detail, a collaborative work style, an unparalleled work ethic. You are passionate about technology and marketing and helping articulate complex technical concepts in simple terms that make sense to customers. You also have a track record of success in developing marketing strategies, running marketing campaigns, and a background in audience targeting and segmentation. The right candidate is data-driven and comfortable with planning and executing on various stages of marketing programs; demonstrated experience working effectively in a fast-paced, high-pressure entrepreneurial environment with a strong desire to roll up your sleeves; and proven experience managing priorities and working effectively across a number of internal stakeholders.

What You Will Do

Take ownership of all product marketing functions

Initially take on a few corporate marketing priorities too, including SEO and website re-design

Initially, Ramp Quickly and Make an Impact:

Quickly ramp-up on our current GTM strategy, positioning, value proposition, and messaging related to the company’s cloud-based software, then build the marketing engine that will accelerate lead generation and sales

Develop a strong understanding of the Clinical Research market, functions, roles, challenges and the customer needs

Conduct and oversee market, customer and competitor research to support collaboration with Product Management and Sales

Iterate on the above over time, to continually improve our product marketing strategy and marketing execution

Leverage customer feedback and competitor positioning in collaborations with company leadership and Product team, in the expanding our product-led-growth strategy

Build a High Performing Marketing Engine:

Collaborate with Product Management and subject matter experts to test and adapt messaging and positioning as offering expands and customer needs evolve

Bachelor’s degree in engineering, marketing, business, technology, communications, or relevant field of study.

Benefits

We are a fast growing, VC-backed, Enterprise SaaS company. That means ample opportunities to grow your role and rapidly develop in your career. Plus, there’s no more exciting time to join a company than at the stage we are in right now (this will be one of those stories you are still telling in 15 years!)

Work with a team of super-talented people who are delivering a truly innovative solution that makes people smile :)

We invest in our team’s development and career growth.

Competitive compensation package – we believe if you deliver, you should win.