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The link between fashion and sport is undeniable, even the fashion heavyweights such as Ralph Lauren and Fred Perry have history in sporting activities of various types. Assuming you’re not head to toe in bespoke suit and a pair of wingtips it’s an almost certainty that you’re wearing some kind of sportswear, unless of course you’re reading this naked. In which case kudos.The link is even more noticeable in the street fashion scene with uber-weight sport’s companies like Adidas and Nike pretty much owning the game with vintage re-releases and limited editions.

As the old saying goes, ‘another day, another Fred Perry collaboration’. This time with Tomoki Sukezane. It does make a mockery of the whole ‘Fred Perry is for fans of style not fashion’ stance though, as the company are clearly using collaborations as a means to follow trends.

Paul Weller and Fred Perry are so deeply
linked that you wonder why he hasn’t just gave up the music stuff and just
started working for them full time. It’s not like anyone wants to hear a new
album from him. This collection of polo shirts, due for release in
June, are pretty much what we’ve come to expect from their collaborations, in a
good way.