Day 14 in the Build a Bear queue: Mums are starting to turn. The only currency is queue spots. Julie from York sold her spot for a reported £50k. Dave the security guy hasn't slept in 4 days. The end is nigh.. pic.twitter.com/5EiLVp5Sry

Overwhelmed

Following the postponement of the sale a Build-A-Bear spokesman posted the following on social media: “The response to our Pay Your Age Day event at all of our U.K. locations has been overwhelming and unprecedented in our 21-year history.

“The crowds have greatly exceeded our expectations and, per local authorities, queues are at capacity and we cannot accept additional Guests due to extreme crowds and safety concerns.

“We understand our Guests are disappointed, and we are working to address the situation. We will reach out directly to our valued Guests as soon as possible.”