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Charles Millar knows that now, of course, but rare is the schoolchild who grows up wanting to be a bee inspector. Rarer still is the handsomely paid management consultant and corporate high-flyer who flicks through the situations vacant in the bee-keeper’s monthly digest, Beecraft, and decides to give up a London salary for something that pays a tenth as much.

Mr Millar — official title: Regional Bee Inspector for the West of England — speaks with the glee of a man who has been let in on a great secret. It is