The original MG Car Company was founded in 1924 and was best known for its two-seat open sports cars. The British brand has changed ownerships several times in its history, and the most recent iteration is MG Motor UK, a subsidiary of the Shanghai Automotive Industry Corporation.

The last time MG sold roadsters in the United States, Jimmy Carter was President, ABSCAM (minus the efforts of Jennifer Lawrence, Christian Bale and Bradley Cooper) entered its final phase, and CNN had newsreaders instead of “news VJs.” Should the Sino-British brand be able to assemble a roadster worthy of those 1960s and 1970s classics, however, a new MGB might board a container ship bound for the U.S. in the future.

This of course isn't MG's first badge engineering exercise. Although the Montego and Maestro only linger in our memories as beige nightmares, the MG badge did adorn the more tasty variants including the rather mental Tickford Turbo Maestro. Check them out here: MG Links

The UK ads for the MG-ZT promise 'fire breathing, full bodied, red blooded' pleasures. In a country where driving fast is as socially acceptable as puffing a Cuban cigar in a children's hospital, MG's message is welcome news for petrolheads. Still, let's not get carried away; it's only advertising. Or is it? Does the MG-ZT actually live up to the hype? Or is it an empty marketing exercise, shamelessly exploiting one of motor sport's most distinguished marques?