One of his philosophies that I took into heart is that the market doesn't know what it wants. And it still probably is one of the guiding philosophies at Apple.

Apple recently announced its new line of MacBook Pros. (Nerd alert: I’ll be sharing some specs here.) People were criticizing Apple for raising the prices considering that its entry-level line is underpowered with an Intel i5 chip and 8GB of RAM. The older MacBook Pro was also powered by an Intel i5 chip and 8GB of RAM.

For comparison, the new 13-inch MacBook Pro with a Touchbar is priced at Php 99,990 while the old MacBook Pro was priced at Php 69,990. People were fuming as other companies such as HP seemed to have more powerful laptops at much lower prices. HP’s Spectre X360 is powered by Intel i7 and 16GB of RAM. What gives?

In a review, the new MacBook Pro outperformed HP’s Spectre X360 despite the former's seemingly lower specs. Apparently, there was a better synergy between Apple’s software and hardware compared to third-party software and HP’s hardware.

This just shows that people think they know what they want when they actually don't.

What does this mean for you?

Well, if people don’t know what they want, why should you allow them to tell you what or what not to do?

Why should you allow them to make decisions about what to make or create?

Why should you allow them to dictate your life and your decisions?

Sometimes, too much market study or too much listening to what other people want does more harm than good.

Sometimes, it’s better to just follow your heart and do what you love.

After all, people don’t know they want something until they finally see it. And maybe you are the one to create that something.

What’s stopping you from creating art? What’s stopping you from making something that matters?