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Jewel-Osco is cutting the prices on thousands of products in Chicago-area stores. The "Big Relief Price Cut" program, which will reduce prices by up to 20%, is designed to help the retailer compete with lower-priced discounters.

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Jewel-Osco has named Shane Sampson as its new president. Sampson previously served as president of Jewel-Osco parent New Albertson's Boston-based Shaw's division. Jewel-Osco has also added five more former Dominick's locations in the Chicago area, bringing the retailer's number of Dominick's store purchases to nine.

Jewel-Osco and Whole Foods Market in Chicago are offering discounts to Dominick's customers after the Safeway-owned chain closed its doors over the weekend. Shoppers can receive $15 off a $50 purchase at Whole Foods if they present their mailed flier or Dominick's loyalty card at checkout before Feb. 15. Jewel-Osco is offering 10% off any food or merchandise to shoppers who turn in their Dominick's loyalty cards by 11:59 p.m. on Dec. 31.

Jewel-Osco, a SUPERVALU subsidiary, will celebrate Hispanic Heritage Month with Latino vendor products and Latin American recipes in stores. The company also is hosting a reception at the National Museum of Mexican Art in Chicago, honoring contributions from Hispanics.

Jewel-Osco and Dominick's stores in Chicago are competing on price through loyalty-card promotions and cuts on staples. Some analysts, however, say those moves are risky because shoppers might come to those stores for only specific deals, rather than as regular customers.

Jewel-Osco is cutting the prices on thousands of products in Chicago-area stores. The "Big Relief Price Cut" program, which will reduce prices by up to 20%, is designed to help the retailer compete with lower-priced discounters.