Wednesday, August 21, 2013

Ice, Ice Baby

Bev
and Charlotte are two mothers who met while dropping their children at
school.It didn’t take long after
meeting for them to discover their matching entrepreneurial spirits.They discussed numerous ideas and projects, constantly
coming up with new businesses to research and pursue.Over the years, they filled up files with
notes on their various plans and investigations, which included running their
own newspaper, hosting murder mystery dinners, and operating an advertising and
PR firm.With so much drive, it was
inevitable that something would break through for them.

Using
their family members as guinea pigs, Bev and Charlotte also dedicated
significant time to studying home remedies and herbal properties, and working
up a variety of concoctions.One day,
they were talking to a friend who was suffering from a foot condition.He was an Air Force pilot who had served
three tours of duty, often wearing heavy boots for days at a time, so the
affliction was pretty bad.After some
discussion, Bev and Charlotte felt sure that they could help with his problem.

Formulating
a natural recipe, they bought the ingredients and cooked up the mixture on
Charlotte’s stove.They mailed it off to
their friend and waited.Eventually,
they heard back from him that it had worked.With that small success, it seemed they had found the right outlet for
their ambitions.The pair went into
business making all-natural salves to deal with difficult skin issues.They began selling to several health stores,
herbal markets, and even doctor’s offices in their home state.

It
was during this time that they came up with the idea for a unique candy made
from an all-natural syrup with a unique name.Xylitol originated as a safe sweetener that wouldn’t affect insulin
levels in people with diabetes.However,
it was also determined to be beneficial to great dental health because germs
and bacteria won’t stick to it.Bev and
Charlotte wanted to create a healthy candy that would taste so good that their
grandchildren would eat it the same way they liked to eat sugary sweets.There were a few varieties on the market, but
none had the zing or burst of flavor the women felt was necessary in a
delicious alternative to regular candy.

Being
novices in the world of candy making, they weren’t limited by too much of the
wrong information.With little knowledge
of the industry at large, they didn’t learn until later that making hard
candies from Xylitol wasn’t thought to be possible.Which really didn’t matter, because by then,
they’d already made one.

Most
hard candy is made by machines and formed into small pieces that are exactly
the same size. Bev and Charlotte came up with a unique process that really
makes their candy stand out from the competition. Their candy is made in large
pans and when it hardens, it gets hit with a hammer, shattering the candy into
different size pieces. The result is candy that looks like different sizes of
ice chips and that’s how they got their name. Today, Ice Chips Candy is sold in
17 different flavors ranging from peppermint to piña colada.

It
took less than a month for Bev and Charlotte to realize that their healthy Ice
Chips Candy was a million dollar idea.Everyone they talked to wanted it and told their friends.People clamored for more flavors, and stores
began asking to carry it.Moving
from the garage into a legitimate shop building, they hired office assistants,
a bookkeeper, and their own husbands to help with the business.Within three years, they had sales approaching
a million dollars and were selling Ice Chips in all fifty states. They even
employed their grandkids to teach them about business.

How
did they go from two grannies in a garage to a multi-million dollar business?
Here’s their advice on how to follow your dreams and make a big impact
too:“Begin with a passion to make your
product the best it can be, then engage talented, successful people to hook up
with your vision.Together you can make
anything possible!”

There’s
no minimum age to start living your dreams, and passion has no expiration date
either. Bev and Charlotte are both grandmothers with 37 grandchildren between
them.What’s the perfect age to launch
your dream?How about…now!

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Scott Shickler

About me

Scott is one of the world’s leading experts on youth empowerment and entrepreneurship. The Wall Street Journal referred to him as a serial and parallel entrepreneur due to the number of businesses he started in diverse industries. Collectively his companies have grossed over $37 million with businesses ranging from software to seminars and real estate to restaurants. Shickler is the author or coauthor of 8 books including, The Ultimate Entrepreneur and The 7 Mindsets to Live Your Ultimate Life. Scott also wrote the Boy Scout Merit Badge booklet on entrepreneurship. He has been featured on CNN, ABC & NBC News, and in The New York Times. Shickler is currently the CEO and founder of Excent Corporation – a multi-million dollar education company serving millions of students and educators throughout the world. Scott grew up in New York and now lives in Atlanta with his wife and two sons. He is a graduate of Fordham University and also the cofounder of the Magic Wand Foundation, a non-profit organization devoted to empowering youth to live their dreams.