Listen in as Jeff and Tim discuss what’s happened in the four years since Tim wrote his book. Tim addresses how the landscape has changed, and how landing page optimization has become a core competency, a profession, and a key competitive advantage. Tim provides his predictions for landing page design as we move into 2012 and how psychology and neural marketing play a key role in designing landing pages that illicit a response and convert. Finally Tim shares his insights on the things that marketing managers need to embrace and how important mobile will be in the days ahead.