Third quarter 2016 revenues grew 14% over 2015 to $1.68 billion,
including a negative $2.8 million impact of foreign exchange;

Third quarter 2016 revenues grew in all major operating segments:
The U.S. and Canada segment increased 16%; International segment
increased 13%, including a negative $3.0 million impact of foreign
exchange; The Entertainment and Licensing segment increased 8%;

Net earnings for the third quarter 2016 increased 24% to $257.8 million,
or $2.03 per diluted share, compared to $207.6 million, or $1.64 per
diluted share, in 2015. Adjusted net earnings for the third quarter 2015
were $200.5 million, or $1.58 per diluted share. These exclude a pre-tax
gain of $9.9 million, or $0.06 per diluted share, from the third quarter
2015 sale of the Company's manufacturing operations in East Longmeadow,
MA and Waterford, Ireland.

"Innovative play experiences, engaging storytelling and global execution
of Hasbro's Brand Blueprint continues to drive consumer and retailer
demand for our brand portfolio," said Brian Goldner, Hasbro's Chairman,
President and Chief Executive Officer. "2016 has been a strong year,
including our third quarter - which marked the greatest revenue and
earnings quarter in Hasbro's history. We are well positioned for what we
believe will be a good holiday season."

"Throughout 2016 the Hasbro team has delivered strong financial
performance, in terms of revenues and earnings growth, supported by a
solid balance sheet enabling our business growth," said Deborah Thomas,
Hasbro's Chief Financial Officer. "The strength of our business enabled
us to continue investing in growing Hasbro for the long term, while
returning $112 million to shareholders in the quarter."

Third Quarter 2016 Major Segment Performance

Net Revenues ($ Millions)

Operating Profit ($ Millions)

Q3 2016

Q3 2015

% Change

Q3 2016

Q3 2015

% Change

U.S. and Canada

$932.8

$803.8

+16%

$228.0

$187.1

+22%

International

$690.7

$612.6

+13%

$133.1

$114.2

+17%

Entertainment and Licensing

$56.1

$52.1

+8%

$14.1

$16.2

-13%

Third quarter 2016 U.S. and Canada segment net revenues increased 16% to
$932.8 million compared to $803.8 million in 2015. Revenue growth in the
Girls and Games category more than offset declines in the Boys and
Preschool categories. The U.S. and Canada segment reported 22% operating
profit growth to $228.0 million, or 24.4% of net revenues, compared to
$187.1 million, or 23.3% of net revenues, in 2015.

International segment net revenues increased 13% to $690.7 million
compared to $612.6 million in 2015. Revenues grew in the Boys, Girls and
Preschool categories, and was flat in the Games category. On a regional
basis, Europe grew 16%, Latin America increased 9%, and Asia Pacific was
up 1%. Emerging markets revenues increased 16% in the quarter. Excluding
an unfavorable $3.0 million impact of foreign exchange (FX),
International segment revenues grew 13%, increasing 17% in Europe ($0.5
million negative FX impact), 12% in Latin America ($3.2 million negative
FX impact) and 1% in Asia Pacific ($0.7 million favorable FX impact).
Emerging markets increased approximately 15% absent the impact of
foreign exchange. As reported, International segment operating profit
grew 17% to $133.1 million, or 19.3% of net revenues, compared to $114.2
million, or 18.6% of net revenues, in 2015.

Entertainment and Licensing segment net revenues increased 8% to $56.1
million compared to $52.1 million in 2015, driven by growth in Consumer
Products and Digital Gaming. The Entertainment and Licensing segment
operating profit decreased 13% to $14.1 million, or 25.1% of net
revenues, compared to $16.2 million, or 31.2% of net revenues, in 2015.

Third Quarter 2016 Product Category Performance

Net Revenues ($ Millions)

Q3 2016

Q3 2015

% Change

Nine Months2016

Nine Months2015

% Change

Boys

$605.5

$593.1

+2%

$1,297.4

$1,206.1

+8%

Games

$409.5

$363.5

+13%

$868.4

$810.7

+7%

Girls

$462.0

$294.8

+57%

$799.7

$539.4

+48%

Preschool

$202.8

$219.6

-8%

$424.5

$425.9

--

Boys category revenues for the third quarter increased 2% to $605.5
million. Revenue growth in the quarter was driven by gains in Franchise
Brand NERF and TRANSFORMERS, as well as shipments of YO-KAI WATCH.

Games category revenues for the third quarter increased 13% to $409.5
million, behind growth in multiple gaming formats including face-to-face
gaming, off-the-board gaming and digital gaming. Franchise Brand MAGIC:
THE GATHERING revenues increased in the quarter, along with growth in
PIE FACE, DUEL MASTERS and a number of other brands.

Girls category revenues for the third quarter increased 57% to $462.0
million. The category benefited from shipments of Hasbro's line of
DISNEY PRINCESS and DISNEY'S FROZEN fashion and small dolls and
DREAMWORKS' TROLLS as well as growth in BABY ALIVE and FURBY products.

Preschool category revenues for the third quarter declined 8% to $202.8
million. Revenue growth in Franchise Brand PLAY-DOH was more than offset
by declines in PLAYSKOOL HEROES and core PLAYSKOOL items.

Dividend and Share Repurchase

The Company paid $64.0 million in cash dividends to shareholders during
the third quarter 2016. The next quarterly cash dividend payment of
$0.51 per common share is scheduled for November 15, 2016 to
shareholders of record at the close of business on November 1, 2016.

During the third quarter, Hasbro repurchased 598,800 shares of common
stock at a total cost of $48.4 million and an average price of $80.87
per share. Through the first three quarters, the Company repurchased
1,344,411 shares of common stock at a total cost of $106.2 million and
an average price of $78.97 per share. At quarter-end, $373.1 million
remained available in the current share repurchase authorization.

Conference Call Webcast

Hasbro will webcast its third quarter 2016 earnings conference call at
8:30 a.m. Eastern Time today. To listen to the live webcast and access
the accompanying presentation slides, please go to http://investor.hasbro.com.
The replay of the call will be available on Hasbro's web site
approximately 2 hours following completion of the call.

Certain statements in this release contain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements include expectations concerning the Company's
potential performance in the future, including with respect to
anticipated future benefits from investments in the Company's business
and strategic efforts to grow the Company's brand portfolio and content
delivery over the longer-term, and the Company's ability to achieve its
other financial and business goals and may be identified by the use of
forward-looking words or phrases. The Company's actual actions or
results may differ materially from those expected or anticipated in the
forward-looking statements due to both known and unknown risks and
uncertainties. Specific factors that might cause such a difference
include, but are not limited to: (i) the Company's ability to design,
develop, produce, manufacture, source and ship products on a timely and
cost-effective basis, as well as interest in and purchase of those
products by retail customers and consumers in quantities and at prices
that will be sufficient to profitably recover the Company's costs; (ii)
downturns in economic conditions affecting the Company's markets which
can negatively impact the Company's retail customers and consumers, and
which can result in lower employment levels, lower consumer disposable
income and spending, including lower spending on purchases of the
Company's products; (iii) other factors which can lower discretionary
consumer spending, such as higher costs for fuel and food, drops in the
value of homes or other consumer assets, and high levels of consumer
debt; (iv) potential difficulties or delays the Company may experience
in implementing cost savings and efficiency enhancing initiatives; (v)
other economic and public health conditions or regulatory changes in the
markets in which the Company and its customers and suppliers operate
which could create delays or increase the Company's costs, such as
higher commodity prices, labor costs or transportation costs, or
outbreaks of disease; (vi) currency fluctuations, including movements in
foreign exchange rates, which can lower the Company's net revenues and
earnings, and significantly impact the Company's costs; (vii) the
concentration of the Company's customers, potentially increasing the
negative impact to the Company of difficulties experienced by any of the
Company's customers or changes in their purchasing or selling patterns;
(viii) consumer interest in and acceptance of the Discovery Family
Channel, and programming created by Hasbro Studios, and other factors
impacting the financial performance of the network and Hasbro Studios;
(ix) the inventory policies of the Company's retail customers, including
retailers' potential decisions to lower their inventories, even if it
results in lost sales, as well as the concentration of the Company's
revenues in the second half of the year, which coupled with reliance by
retailers on quick response inventory management techniques increases
the risk of underproduction of popular items, overproduction of less
popular items and failure to achieve compressed shipping schedules; (x)
delays, increased costs or difficulties associated with any of our or
our partners' planned digital applications or media initiatives; (xi)
work disruptions, which may impact the Company's ability to manufacture
or deliver product in a timely and cost-effective manner; (xii) the
bankruptcy or other lack of success of one of the Company's significant
retailers which could negatively impact the Company's revenues or bad
debt exposure; (xiii) the impact of competition on revenues, margins and
other aspects of the Company's business, including the ability to offer
Company products which consumers choose to buy instead of competitive
products, the ability to secure, maintain and renew popular licenses and
the ability to attract and retain talented employees; (xiv)
concentration of manufacturing for many of the Company's products in the
People's Republic of China and the associated impact to the Company of
social, economic or public health conditions and other factors affecting
China, the movement of products into and out of China, the cost of
producing products in China and exporting them to other countries; (xv)
the risk of product recalls or product liability suits and costs
associated with product safety regulations; (xvi) the impact of other
market conditions, third party actions or approvals and competition
which could reduce demand for the Company's products or delay or
increase the cost of implementation of the Company's programs or alter
the Company's actions and reduce actual results; (xvii) the impact of
litigation or arbitration decisions or settlement actions; and (xviii)
other risks and uncertainties as may be detailed from time to time in
the Company's public announcements and Securities and Exchange
Commission ("SEC") filings. The Company undertakes no obligation to make
any revisions to the forward-looking statements contained in this
release or to update them to reflect events or circumstances occurring
after the date of this release.

This press release includes non-GAAP financial measures as defined under
SEC rules. Other companies may calculate these measures differently.
These non-GAAP financial measures include EBITDA. EBITDA represents net
earnings attributable to Hasbro, Inc. excluding net loss attributable to
noncontrolling interests, interest expense, income taxes, depreciation
and amortization. As required by SEC rules, we have provided
reconciliation on the attached schedule of this measure to the most
directly comparable GAAP measure. Management believes that EBITDA is one
of the appropriate measures for evaluating the operating performance of
the Company because it reflects the resources available for strategic
opportunities including, among others, to invest in the business,
strengthen the balance sheet, and make strategic acquisitions.

The press release also includes certain of the Company's 2015 cost and
expenses, income tax expense, net earnings and diluted earnings per
share excluding the impact of the sale of the Company's manufacturing
operations in East Longmeadow, MA and Waterford, Ireland. Management
believes that the presentation excluding the impact of the sale better
reflects the results of the underlying operations of the Company. In
addition, the press release includes the increases in the Company's
International segment and certain region net revenues excluding the
impact of changes in exchange rates. The impact of changes in exchange
rates is calculated by translating the 2016 local currency revenues at
2015 actual rates and comparing this amount to the 2016 reported
revenues. Management believes that the presentation excluding the impact
of exchange rate changes provides information that is helpful to an
investor's understanding of the underlying business performance absent
exchange rate fluctuations which are beyond the Company's control. These
measures should be considered in addition to, not as a substitute for,
or superior to, net earnings or other measures of financial performance
prepared in accordance with GAAP as more fully discussed in the
Company's financial statements and filings with the SEC. As used herein,
"GAAP" refers to accounting principles generally accepted in the United
States of America.

HAS-E

HASBRO, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(Thousands of Dollars)

Sept. 25, 2016

Sept. 27, 2015

ASSETS

Cash and Cash Equivalents

$

830,372

$

551,292

Accounts Receivable, Net

1,452,931

1,390,274

Inventories

607,701

447,090

Other Current Assets

249,394

320,895

Total Current Assets

3,140,398

2,709,551

Property, Plant and Equipment, Net

247,231

219,656

Other Assets

1,560,929

1,637,940

Total Assets

$

4,948,558

$

4,567,147

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS

AND SHAREHOLDERS' EQUITY

Short-term Borrowings

$

178,666

$

113,970

Current Portion of Long-term Debt

349,611

-

Payables and Accrued Liabilities

1,080,853

925,599

Total Current Liabilities

1,609,130

1,039,569

Long-term Debt

1,198,461

1,546,796

Other Liabilities

364,378

396,772

Total Liabilities

3,171,969

2,983,137

Redeemable Noncontrolling Interests

34,829

41,173

Total Shareholders' Equity

1,741,760

1,542,837

Total Liabilities, Redeemable Noncontrolling Interests

and Shareholders' Equity

$

4,948,558

$

4,567,147

HASBRO, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

Quarter Ended

Nine Months Ended

(Thousands of Dollars and Shares Except Per Share Data)

Sept. 25,2016

% NetRevenues

Sept. 27,2015

% NetRevenues

Sept. 25,2016

% NetRevenues

Sept. 27,2015

% NetRevenues

Net Revenues

$

1,679,757

100.0

%

$

1,470,997

100.0

%

$

3,389,882

100.0

%

$

2,982,155

100.0

%

Costs and Expenses:

Cost of Sales

658,986

39.2

%

579,149

39.4

%

1,270,902

37.5

%

1,122,283

37.6

%

Royalties

134,294

8.0

%

113,950

7.7

%

273,671

8.1

%

230,108

7.7

%

Product Development

70,083

4.2

%

64,793

4.4

%

190,918

5.6

%

174,299

5.8

%

Advertising

154,132

9.2

%

142,029

9.7

%

320,948

9.5

%

288,136

9.7

%

Amortization of Intangibles

8,691

0.5

%

9,031

0.6

%

26,073

0.8

%

35,330

1.2

%

Program Production Cost Amortization

6,282

0.4

%

11,496

0.8

%

17,501

0.5

%

29,812

1.0

%

Selling, Distribution and Administration

285,188

17.0

%

247,022

16.8

%

756,978

22.3

%

668,955

22.4

%

Operating Profit

362,101

21.6

%

303,527

20.6

%

532,891

15.7

%

433,232

14.5

%

Interest Expense

24,305

1.4

%

24,045

1.6

%

72,263

2.1

%

72,816

2.4

%

Other (Income) Expense, Net

(8,528

)

-0.5

%

(5,135

)

-0.3

%

(11,929

)

-0.4

%

(12,162

)

-0.4

%

Earnings before Income Taxes

346,324

20.6

%

284,617

19.3

%

472,557

13.9

%

372,578

12.5

%

Income Taxes

90,162

5.4

%

78,242

5.3

%

120,005

3.5

%

100,100

3.4

%

Net Earnings

256,162

15.2

%

206,375

14.0

%

352,552

10.4

%

272,478

9.1

%

Net Loss Attributable to Noncontrolling Interests

(1,636

)

-0.1

%

(1,224

)

-0.1

%

(6,103

)

-0.2

%

(3,597

)

-0.1

%

Net Earnings Attributable to Hasbro, Inc.

$

257,798

15.3

%

$

207,599

14.1

%

$

358,655

10.6

%

$

276,075

9.3

%

Per Common Share

Net Earnings Attributable to Hasbro, Inc.

Basic

$

2.05

$

1.66

$

2.86

$

2.21

Diluted

$

2.03

$

1.64

$

2.82

$

2.18

Cash Dividends Declared

$

0.51

$

0.46

$

1.53

$

1.38

Weighted Average Number of Shares

Basic

125,500

125,100

125,414

125,016

Diluted

127,178

126,917

127,056

126,689

HASBRO, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Thousands of Dollars)

Nine Months Ended

Sept. 25, 2016

Sept. 27, 2015

Cash Flows from Operating Activities:

Net Earnings

$

352,552

$

272,478

Non-cash Adjustments

197,665

174,372

Changes in Operating Assets and Liabilities

(396,436

)

(377,292

)

Net Cash Provided by Operating Activities

153,781

69,558

Cash Flows from Investing Activities:

Additions to Property, Plant and Equipment

(103,639

)

(97,873

)

Investments and Dispositions

(12,436

)

15,632

Other

25,576

23,447

Net Cash Utilized by Investing Activities

(90,499

)

(58,794

)

Cash Flows from Financing Activities:

Net Proceeds from (Repayments of) Short-term Borrowings

14,160

(138,101

)

Purchases of Common Stock

(104,273

)

(74,110

)

Stock-based Compensation Transactions

57,227

43,733

Dividends Paid

(185,265

)

(168,393

)

Other

762

928

Net Cash Utilized by Financing Activities

(217,389

)

(335,943

)

Effect of Exchange Rate Changes on Cash

7,729

(16,696

)

Cash and Cash Equivalents at Beginning of Year

976,750

893,167

Cash and Cash Equivalents at End of Period

$

830,372

$

551,292

HASBRO, INC.

SUPPLEMENTAL FINANCIAL DATA

(Unaudited)

(Thousands of Dollars)

Quarter Ended

Nine Months Ended

Sept. 25,2016

Sept. 27,2015

%Change

Sept. 25,2016

Sept. 27,2015

%Change

Major Segment Results

U.S. and Canada Segment:

External Net Revenues

$

932,844

$

803,824

16

%

$

1,802,391

$

1,534,697

17

%

Operating Profit

228,034

187,052

22

%

364,322

275,622

32

%

Operating Margin

24.4

%

23.3

%

20.2

%

18.0

%

International Segment:

External Net Revenues

690,745

612,645

13

%

1,436,911

1,281,118

12

%

Operating Profit

133,075

114,206

17

%

165,582

141,470

17

%

Operating Margin

19.3

%

18.6

%

11.5

%

11.0

%

Entertainment and Licensing Segment:

External Net Revenues

56,130

52,139

8

%

150,521

160,410

-6

%

Operating Profit

14,095

16,245

-13

%

33,367

40,090

-17

%

Operating Margin

25.1

%

31.2

%

22.2

%

25.0

%

International Segment Net Revenues by
Major Geographic Region

Europe

$

452,834

$

389,024

16

%

$

905,081

$

770,555

17

%

Latin America

154,985

141,901

9

%

307,949

297,877

3

%

Asia Pacific

82,926

81,720

1

%

223,881

212,686

5

%

Total

$

690,745

$

612,645

$

1,436,911

$

1,281,118

Net Revenues by Product Category

Boys

$

605,452

$

593,094

2

%

$

1,297,358

$

1,206,118

8

%

Games

409,528

363,470

13

%

868,373

810,748

7

%

Girls

462,021

294,785

57

%

799,700

539,401

48

%

Preschool

202,756

219,648

-8

%

424,451

425,888

0

%

Total Net Revenues

$

1,679,757

$

1,470,997

$

3,389,882

$

2,982,155

HASBRO, INC.

SUPPLEMENTAL FINANCIAL DATA

RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

(Unaudited)

(Thousands of Dollars)

Net Earnings and Earnings per Share
Excluding Gain on Sale of Manufacturing Operations

Quarter Ended

Sept. 25, 2016

Diluted PerShare Amount

Sept. 27, 2015

Diluted PerShare Amount

Net Earnings Attributable to Hasbro, Inc., as Reported

$

257,798

$

2.03

$

207,599

$

1.64

Gain on Sale of Manufacturing Operations

-

-

(7,050

)

(0.06

)

Net Earnings Attributable to Hasbro, Inc., as Adjusted

$

257,798

$

2.03

$

200,549

$

1.58

Nine Months Ended

Sept. 25, 2016

Diluted PerShare Amount

Sept. 27, 2015

Diluted PerShare Amount

Net Earnings Attributable to Hasbro, Inc., as Reported

$

358,655

$

2.82

$

276,075

$

2.18

Gain on Sale of Manufacturing Operations

-

-

(7,050

)

(0.06

)

Net Earnings Attributable to Hasbro, Inc., as Adjusted

$

358,655

$

2.82

$

269,025

$

2.12

The line items impacted by the gain on sale and the impact on the
line excluding the gain as a percentage of revenues is as follows: