Versace For H&M Might Not Be For ‘Real’ Women

Vixen

H&M prides itself on bring quality fashions to the masses, but apparently Donatella’s Versace for H&M collaboration isn’t for real women. When New York Daily News wanted to photograph wearing the collection to run in a story on Thursday, the designer had to approve all the pictures of the collection worn in the media. As the H&M rep put it, “The ‘Model New Yorkers’ photo feature could probably not go forward because Versace had to approve “anyone who wears the collection for press” — and, she added, “Donatella will likely not approve shooting the collection on real women,” according to New York Daily News.

The article went on to say: “When the Daily News writer organizing the shoot sent the publicist photos of two of the three women he wanted to use — all recent college graduates who work in the city — the answer came back that only one was acceptable. When the News writer asked for an explanation, he was told the woman who was rejected “doesn’t fit [Versace’s] branding.”