"From the outset, we realized that if we were going to make any significant impact on preserving and protecting the earth for future generations we would have to reduce the financial burden of Environmental Sustainability initiatives by tying efforts to real business outcomes and spreading the load across all stakeholders and incentivizing all to participate," said Leonard Harley, co-founder and Managing Director at impactChoice.

Added to the ICO, the company will also be establishing the Natural Asset Exchange blockchain-based (ECR20) platform which will have the Earth Token as the settlement mechanism.

"The impactChoice Certificate Issuing and Tracking Exchange (CITEX) platform was the world's 1st Carbon Asset Management platform that used digital representations of carbon assets to enable companies to compensate for environmental impacts by apportioning emissions to relevant business metrics, mitigating these via internationally accredited and verifiable emissions reduction mechanisms and involving customers in their efforts," said Harley.

"With blockchain technology maturing, we finally have the tools to make our vision a reality. A trusted, transparent platform that will allow all to participate, and the mechanism to ensure they are rewarded for their efforts, providing the incentives so desperately needed to make environmental sustainability efforts successful."

One of the reasons why impactChoice are launching and ICO and a marketplace is because sometimes only a fraction of funding raised for environmental sustainability projects actually finds its way to intended projects. This is because, according to the company, power is predominantly in the hands of large institutions and numerous middlemen who add little or no value with apparently smaller organizations and individuals being sidelined.

Harley is also an advisor to the recently announced ICO by Moya Networks to bring more high-speed Internet capacity to Southern Afrika. EARTH funds will be held using multi-sig wallets, including two of three signatories for the control of funds. All token sale information will be available EARTH website.

Contribute

So, you enjoy the content we publish on iAfrikan.com? Do you find the information and insights we share useful? You can now contribute to iAfrikan.com and help us to continue doing what we do best for you by sending as little as $10 via Credit Card/PayPal or send us some Bitcoins.

Explore Website

About iAfrikan

A media brand that produces content, podcasts, events and publications about Afrika's burgeoning science, technology and innovation sectors and how they affect culture, business and day to day life on the continent.