Super Bowl ads to be longer, more interactive this year

With over a quarter billion dollars spent on Super Bowl commercials this year (The economy’s certainly booming in that sector), advertisers will be vying desperately for your attention this Sunday.

This year, they’re trying a few new ways of getting it.

One new strategy was to make commercials longer in order to make their spot more memorable. Some ads will run up to one minute in length.

Another technique was to add an interactive option. Some ads will feature QRCs (quick response codes), also known as those black-and-white squares you see on print advertisements. Scanning the code on your smart phone takes you directly to the advertiser’s website. Coca-Cola even boasts an ad that will supposedly change to reflect what is happening on the field.

For more on this year’s Super Bowl ads — and previews of some of the highly anticipated ones — check out the video below: