August 23, 2009

How Help, How and What can Help Get Your Videos Watched

Getting found on line is always a challenge. It is more so for video, because in most cases your content is not being catalogued. So you need to improve your odds.

For those of us who are doing information videos including the words How, Help or What can improve your chances to be found. If you are looking to be found by a search engine or decision engine, one of the key variables is word match. The more words in your title that match the query being made, the better chance you have of being selected.

Since more users are asking questions when they search, adding How, Help or What can will make it more likely the video will be found.. When I recently posted a video on behaviors that make a good sales person, which is the most frequently asked question on the blog, I integrated What into the Title: “What Behaviors make a good sales person? I could have just called it “Behaviors that make a good sales person”. But adding “what” will help improve the odds.