This 18-page guide reveals findings from our survey of more than 2,700 social media professionals:

· Sixty five percent of organizations pile social media on top of other responsibilities, while only 27 percent have someone who focuses exclusively on social media.
· Social media budgets didn’t go up at most organizations in 2012, and aren’t likely to in 2013.
· Seventy percent of respondents are dissatisfied or only “somewhat satisfied” with how they measure their social media efforts. Only 31 percent are “satisfied” or “very satisfied.”
· And much, much more!