I found this in a recent Slate column about using analysis to optimize the search for Waldo. With just a few word changes it would apply perfectly to MMOs.

If you’re foolish enough to pull out your tape measure and use my guide
to Waldo-hunting you’ll not only subject yourself to confused
stares—trust me—you’ll also be missing out on hundreds of clever visual
jokes (the finish line of a race with runners approaching from both
sides, an ark filled with two of every animal floating away from a zoo),
which are as much a part of the Where’s Waldo experience as finding the man himself.