Dallas Mall Owner Plans Major Redevelopment

The owner of the Southwest Center Mall is thinking way outside the box for a planned redevelopment of the only mall in the southern half of Dallas.

“We have a pretty clear idea of who we would ideally like to have there,” said Peter Brodsky, owner of the formerly-named Red Bird Mall.

Brodsky told NBC DFW he envisions a combination of entertainment, retail, residential, grocery, hotel and green space as part of his plan to inject new life into the 90-acre property along W. Camp Wisdom Road, near U.S. 67 and Interstate 20.

The parking lots of the 1970s-era shopping mall sit largely empty throughout the day, as do many of its store fronts.