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Topic: A New 50 Coming Soon? [CR1] (Read 43155 times)

We’re told that a new EF 50mm f/1.8 IS USM is ready for release, but may not happen until Q1 of 2014.

The lens would be in line with the new 24,28 & 35mm IS lenses. Pricing would be more than the current EF 50 f/1.4 USM it would be replacing. However, Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better.

I hope this rumor is a true. If the optical trend of this line continues with great wide open performance along with excellent IS and they keep the price at, say $599, this and the 35 f/2 IS will probably end up in my bag.

I do not see how a lens 50mm F1.8 IS can cost over $ 500. I think Canon should learn the lesson and do not establish a ridiculously high price, as it did with 24mm and 28mm IS. Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I actually disagree. I have a friend who's super into video (shoots with a hacked GH2) and doesn't care about in-lens stabilization. If you're really serious about video you'll have your own stabilization rigs, which is partly why he wants to add a 60d and 50 1.8 to his kit.

It's similar to the argument about the 70d's LV focus. A lot of people said serious video shooters wouldn't use it. I think the same applies here, which is why a stabilized 50 1.8 at around 5x the cost of the previous generation doesn't make sense. Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).

Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).

Who's to say only beginners use a 50mm prime ?

From my point of view there is naf all difference between f1.4 and 1.8 on a 50. I'd much rather have the slightly slower lens with a smaller objective lens and sharp fully open rather than a 1.4 that is really soft at that aperture.

If I'm out hiking in a beautiful landscape looking for pictures I don't want to be lumbered with carrying gear, and that includes a tripod, so IS on a standard or wide angle lens is very useful to me, and I'm sure to others.

50mm has traditionally been a lens that the manufacturer can offer obsolute top image quality with an affordable price tag. Not everybody wants to fork out for and lug around a lens such as the ( albeit fantastic ) 24-70 f2.8 II.