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How Videos Can Help You Boost Your Sales

Drive Your Sales With Videos

Taking into account that currently videos are shown in 70% of the 100 best search results and that users have between 64 and 85% more likely to buy a product after watching a video, this is a Marketing tool that just can not be ignored.

The Videos Help Boost Sales

The best thing about online videos is that people prefer to see what they read, which extends to almost all industries and demographic segments. However, increasing conversions goes far beyond merely including a video of a product on YouTube or the website of your business.

It is necessary to think of a creative advantage that will help you improve the shopping experience or even navigation. If you do not sell products through a shopping cart, you can still take advantage of the customization component that a video offers you.

Product Videos

Product videos are undoubtedly the simplest way to attract potential customers for a new product. That is, when you capture a clearer and foreground view of the product you want to promote and also provide an attractive description of its features, you can turn a potential client into a customer.

The important thing is that when making product videos, you make sure you get different angles, in addition to using proper and professional lighting. Most likely you want to have a familiar face to test your product, so it’s just as well for a member of the creative team to answer questions or even put them in the hands of potential customers.

General Tips And Guides

Another of the fastest ways for your customers to see your brand positively is by offering them something of value. Consider then create seasonal and relevant video tutorials that respond to an essential need of consumers. Whether you include your product or not, in any case, the procedure has to be a topic for your industry, as well as highly relevant to your audience.

Video Chat

Video chat or video chat offers many benefits for your company and is becoming increasingly common in different industries. It has even been mentioned that companies like Amazon or Mbank, experienced an increase in their profits from the introduction of video in their customer service lines.

It is also known that consumers would like video chat to be an option when they come into contact with companies. In general terms, video chat has the potential to mimic the store experience in a way that other channels can not.

Vlogging

Video blogging (or Vlogging) is an excellent way for companies to take advantage of free advertising on video portals such as YouTube, even without creating content on their own. The idea is to involve a member of the team so that it offers a detailed and visual vision of the most recent products or developments of the brand.

This allows customers to put a face on the company and thereby get more information about what happens “behind the scenes.” Vlogging is also a way to help build trust among customers, in addition to giving depth and personality to your brand.