Customers benefit by getting a more accessible user experience. This is achieved by enabling them to scan the QR code on their smart phone or mobile device and take it on the go with them, and also byproviding them with a way to contact merchants easily without having to look for and enter contact information.Merchants can create promotional pages and add the generated QR image to products or promotional material, which can be scanned by customers to quickly enter competitions, recieve special offers or view new products.QR codes also present a simply way for customers to share product pages with friends without having to remember long URLs