Blind Women Explain What Beauty Means To Them In Powerful New Dove Video

Just try not to get choked up.

As part of its global "Choose Beautiful" campaign, Dove enlisted three visually-impaired women to talk about what makes them feel beautiful. It's a follow up to the beauty brand's last video, which featured women choosing to go through the "Average" or "Beautiful" door, depending on how they felt about themselves.

This ad is by Swedish Dove (don't worry, there are subtitles!), and shows Anna, Ida, and Naomi explaining that while they can't look in the mirror, they still feel beautiful — or not — depending on the day. They worry about "flat chins" and "weird-looking" eyes. Or they feel confident and beautiful, while in love or when they are doing meaningful things.

Advertisement - Continue Reading Below

The takeaway? Feeling beautiful has much more to do with emotion than it does with your reflection in the mirror.