We are proud to have hosted Women in Wireless San Francisco at the Velti SF office this past Wednesday, for an exciting, sold-out event focusing on the top selling book by Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead. Not only did we host, but Velti’s very own advisor, Mari Baker, moderated the discussion, along with the co-founder of Lean In, Gina Bianchini.

With over 80 people in attendance from companies including Visa, Google, Gap, Pinterest, PayPal, Stella & Dot, AOL, and Westfield Labs, our group discussion dove deep into the book’s core message and examined what it’s like to be a woman in the workplace. Gina shared wonderful, inspiring personal stories and gave advice to help all women achieve their goals.

Here’s a look at some of the insightful takeaways that resonated deeply with our group:

1. Consider the person you marry as more than just a life partner — you’re marrying your business partner.

2. The assumption that “women can have it all” is a myth. It’s not valid — nobody, men or women, can truly have it all. Instead, set priorities and boundaries then truly consider what will give you personal fulfillment. Everyone has a different definition of personal success.

3. Conversation will lead change in the workplace – talking openly about how women may be treated differently is the first step.

4. Don’t start your opinion with what you don’t know (“Well I don’t know much about business, but…“), start it with what you do know (“I do know that I’ve seen this happen, therefore I believe…“). Why doubt yourself? Don’t be afraid! You are smarter than you think you are.

5. Don’t sit in the back of the room — step up and join the discussion at the table. Be confident and no one will think otherwise.

6. A mentor & mentee relationship will prove to be more valuable than any coffee meeting with a senior leader. In order to find the perfect mentor, you must identify a passion you have and then find someone who possesses that same interest. This dynamic relationship will encourage tremendous growth in not just your career, but life in general.

7. There is a huge benefit to having close peer relationships. Mentees can help mentees — you don’t need to seek advice from someone with more experience than you. Create your own “advisory board” of peers around you as a central system for support: someone who knows how to handle finances, someone who is great at fixing things around the house, someone who is incredibly creative, someone who can always make you laugh, etc. This support system will help you succeed in your life.

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