TV-like programming struggles to find a home on Facebook Live

by Yuyu Chen

Facebook Live is thought of as a rough-and-ready video outlet, but some publishers are bringing TV-quality, serialized live videos there. Joe Media and Bleacher Report, for instance, have been experimenting with Facebook Live content that is as polished as TV for a while. But the former still sees higher viewership from rawer, conversational live videos, while the latter recen ...Read the full article