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Kraft Adds Sensible Solution Flags to 500 Products

NORTHFIELD, Ill. - In a bid to help consumers quickly select better-for-you foods, Kraft Foods here said it is adding Sensible Solution flags on some 500 products.

June 19, 2007, 08:00 pm

NORTHFIELD, Ill. - In a bid to help consumers quickly select better-for-you foods, Kraft Foods here said it is adding Sensible Solution flags on some 500 products.

"Studying nutrition information at the grocery store can be confusing and time-consuming," says Carol Altomare, registered dietitian at Kraft Foods. "Kraft's more than 500 Sensible Solution products make it easy for families to find better-for-you foods they love while on-the-go this summer."

The company has added a Web site -- http://www.KraftSensibleSolution.com - which features information and resources such as Sensible Solution nutrition criteria, tips for reading food labels and kid-friendly recipes.