Month: June 2017

Nielsen: Radio Power. Friday June 23, 2017

According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous.

“Radio is remarkably resilient. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium,” says Brad Kelly, managing director of Nielsen Audio. As a result, “marketers and brand managers are rediscovering radio. It is a mass medium that can deliver targetability and message frequency in markets large and small.”

The airwaves’ weekly reach with adults is a robust 93%, according to the Nielsen report. With the 35-49 demographic, it is even higher, at 95%; and 92% with both 18-34 and 50+. In comparison, television reaches 89% of the adult population, smartphones reach 83%, PCs reach 50%, TV connected devices reach 44% and tablets reach 37%.

In addition to the previously referenced 125.4 million adults 18-49 that radio reaches in 2017, the tally of consumers aged 25-54 that the medium reaches weekly totals 117.9 million, and 67.8 million 18-34. All three figures have risen since 2016, with increases over 2015 for both 18-34 and 25-54.

Radio is alive and well! June 2017. If you need any help on these deciphering these numbers, want some free marketing ideas or additional help on your Radio or Digital Marketing and Advertising. You can email me anytime here or call (808) 275-1106 or even send me a snail mail at Summit Media 900 Fort St. 7th Floor Honolulu, HI 96813.

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The Radio Ad that Does the Dialing for Ya’

Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car. We like to end our commercials with a web site mentioned.

This radio ad dials the number for you. Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?

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Know where your customers communicate

As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone? Use an App?

Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t pick up the phone and you can easily find them on Facebook.

The other day I was messaged on Facebook’s messenger service, I didn’t respond right away because I personally don’t communicate with Messenger. I didn’t realize it was this customers favorite way to communicate. I answered back a day later, seems that’s not the proper etiquette with Messenger. I was scolded for being late.

Along with knowing which is their favorite way to communicate, it’s knowing the proper return time on the way they communicate. I read somewhere last month that people expect an answer on email in less than 2 hours. If you go more than a day, they move on to someone else.

Knowing your customers favorite way to communicate and knowing the etiquette on getting back to them is so super important in June 2017. Best advice on getting back to them is the faster the better, even if it’s just to say, you’ll get back to them later in the day with more information.

What is your customers/clients favorite way to communicate?

This is the most current list of where I can find most people today (Wednesday June 7, 2017)

Text via Mobile phone: This is my dads favorite way to communicate and he is 80+ years in age

Email: Seems to be the place most of the people I know communicate, but that could change quickly. Note: I notice some customers moving from their work email address to a gmail account.

Mobile phone: This is usually the quickest for most. But if someone turns their ringer off during a meeting, they may not remember to turn it back on for a while!

Land Line: Mine still rings, but not like it used to. Cool thing about some of the new Land lines like ours at work. We can see who called us in the last 24 hours.

Facebook: This is where I tend to find many mobile office contacts.

Facebook messenger: The favorite way of communicating with people who read my Streetzblog.com.

LinkedIn: Lots of good high quality networking going on here. Getting better at a communicating in real time.

Twitter: I have 2 people I can always find here. They seem like they live there.

WhatsApp: My friend in high-end real estate uses this as his number one choice.

By the looks of the lists below, seems Facebook or something owned by Facebook would be a great place to find someone.

Here are the top 15 Social Media Networking sites: (Source DreamGrow.com) As of June 7, 2017

Facebook

YouTube

Instagram

Twitter

Reddit

Vine (Camera)

Pinterest

Ask.FM

Tumblr

Flickr

Google+

LinkedIn

VK

ClassMates

MeetUp

Here are the most popular Social Media Networking apps: (Source: DreamGrow.com) June 7, 2017

Messenger (On Facebook)

WhatsApp (Owned by Facebook)

QQ Chat

WeChat

Instagram (Owned by Facebook)

QZone

Viber

LINE

Snapchat

YY

You can find me via text or calling (808) 479-9928, land line at (808) 275-1000 or email me here or here.