Shatsa History

1889

The company was founded as Shasta Mineral Springs Company by a group of California businessmen, who also opened a health and vacation resort at the site and offered the naturally carbonated spring water to guests. In addition, they packed and distributed the Shasta water throughout the West Coast.

1920's

Shasta opened a third bottling facility in Los Angeles. All of the water was transported from the springs to bottling facilities in special glass-lined redwood tank cars. A successful regional firm was established with route truck distribution. The renamed Shasta Water Company expanded its product line to include flavored soft drinks.

1930's

Shasta had distributorships in major California markets including San Francisco and Los Angeles, a move complemented by creative and strategic advertising and the introduction of Shasta Pale Dry Ginger Ale (1931).

1940's

Substantial internal expansion and regional growth for the product line, which added Shasta Club Soda in 1941.

1950's

Three Major industry breakthroughs:
· Shasta became the first company to package soft drinks in cans;
· Shasta introduced low-calorie or diet soft drinks;
· Shasta developed a new direct distribution system to grocers through wholesale channels.

1960’s

Acquired by Consolidated Foods of Chicago (Sara Lee Corporation), Shasta’s growth increased as it continued to develop its own distinct flavor formulas, expanded its flavor line and introduced sugar-free, no-calorie soft drinks.

1970’s

Shasta became the distributor of the largest flavor line of regular and diet soft drinks throughout the United States, Canada and Puerto Rico. The company established its Food Service Division and further increased its market penetration by offering eight-ounce cans and returnable bottles.

1980’s

In 1982 new labeling was introduced on all regular and diet Shasta packages. In 1985, Shasta was acquired by National Beverage Corp. and went through an extensive reorganization that changed its management philosophy and expanded its distribution network.

1990’s

Shasta enters a new decade with a new look, new flavors, and new innovative package sizes. Shasta is the only soft drink beverage company with wholly-owned bottling operations nationwide. Shasta continues to expand its warehouse and c-store distribution with regional distribution networks throughout the United States.

2000 and Beyond

Shasta enters the new millennium with an even greater variety of exciting new products such as Rip It, Clear Fruit, Everfresh, LaCroix, Mt. Shasta, Asanté and Mega Sport. Shasta, your single source for a great variety of innovated beverage products.