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Retail Marketing Automation And OmniChannel Retail Experience.

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General • • • Omni-channel engagement across – Mobile, Web, Social etc. Deep Analytics and making the Big Data actionable Tracking user behavior across channels and taking action either on demand or campaign based Identify which channel is more effective Web, Mobile Integrating offline, legacy, transaction data with data generated through new age devices to launch new use cases and campaigns Launch new use cases and campaigns in days & weeks Ability for Business/Marketing team to launch campaigns without having any dependency on Development team Monitor effectiveness of campaigns • • • • •

Engagement • Assisting Onboarding through InApp messages and push notifications • Send notification when UPI Enabled banks get added • Notify users when Pending transactions are fulfilled • Geo-fence Banks and ATMs – users entering, dwelling or exiting and send targeted offers • Funnel Management – Target segments based on the phase in the funnel e.g. Have added Bank accounts but have not done any transactions. Transactions done above 1 Lac tag them as HNI - can cross sell • Users who have left the registration in between – remind them to complete their requirement information • Target through - Push Notification, Web Push (Browser Notifications), Social Post, Email, Survey, SMS, Lead Generation form • Geo-Target affluent areas or areas where middle class generally live • Live Chat – Assign a rep or allow your users to have in-app chat discussion with your representation • Get Net Promoter Score

Gamification • Give points based on timely EMI payments Add small quizzes and give points which increases the awareness and financial knowledge Points based on shares done by the user Rewards & Achievement Badges based on points earned Rewards can be exclusive consultation with a financial advisor • • • •

Conversion • Recommendations based on User Similarity and Item Similarity. People who have taken this have also taken that. • Tracking the user behavior based on events and recommending • Users who have not done any transaction for past 1 month send re-engage notifications • Target based on Demographic parameters • If the customer clicks on a particular banner, tutorial, button– Automated email to be sent to the sales rep so that he can engage with the user right away

Prediction Analysis • With prediction intelligence, optimize omni- channel banking with effective campaigns to influence the next moves of the customers Forecast the propensity to do a particular action such as third party transfer, divide them into buckets of low, medium and high likelihood and launch campaigns accordingly Detect fraudulent behavior and anomalies and take preventive actions before it’s too late Propensity to churn Propensity to by another product – Enabling cross selling • • • •

Behavioural Segmentation e.g. - “Users of Age 25 from New Jersey who started the App today but did not make a purchase” Advanced Segmentation based on Multiple Events and User Properties

Event Based Achievements Reads multiple books Bookworm Owns many books Events Bibliophile Lends multiple books Librarian • • • Create achievements based on certain events to increase user recognition and easy engagement Assign badges as soon as users do those events Get to be creative in the badge design and names

Session Event Tracking APP SESSION DROP-OFF POINTS EXIT POINT ENTRY POINT Send Send RECOMMENDATIONS Send information on DEALS information on OFFERS Engaging the user during these in- session drop off points based on real-time analytics (Enhancing in- app Personalization) Engaging the user at the exit point based on his current session activity Engaging the user at the entry point (can be based on past session)

Web Push Notifications  Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or block is that you can enable them to choose the channels they would like to subscribe to instead of opting for all the notifications.  User Segmentation: In addition to enabling the users to choose channels, you can also segment them according to their demographics, behavior, activities, device type, etc. This further enhances your targeting and increases the conversion of your push messages up to 75%.  Push Automation: It is difficult to send out web push manually every time your user does any desired event. With the ability of marketing automation tools, you can create events that you consider are important and you may go ahead and create campaigns based on those events.

Push Geo-Targeting Campaign Management Push Campaign for Geo Targeting  Interactive map for selecting the users in a particular location  Select Country, State, City to send targeted push  Getting Geo location of various users and then segmenting them to send targeted Push messages  Campaigns can be built for automated targeting to the users on the specific geo locations

Push Geo-Fencing Campaign Management Push Campaign for Geo Fencing  Interactive map to select the multiple Geo Fences  A fence can be as small as 50 meters  Users can be targeted based on following cases • Entering the fenced area • Exiting the fenced area • Dwelling inside the fenced area