View of the new Pultney Bridge, and part of the South Parade at Bath, taken from near the Ferry. The bridge was designed by Robert Adam and built between 1769 and 1774. It is built in the Palladian style and has an Italian influence (with some marked similarities to the Rialto Bridge in Venice). The South Parade, part of the Grand Parade, was planned as an extension to the city, on a marshy plot of land leading down to the banks of the River Avon. After the site was drained, work was started on the houses along the parade in March 1740. The Palladian scheme for the Parade was designed by James Wood the Elder. The artist is William Payne (1760-1830), one of the most fashionable and successful drawing masters of his day, who developed his own pigment known as "Payne's Grey".