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Having taken nine bullets in one shooting, 50 Cent is a survivor. But staying alive in the charts is a different matter. When The Massacre, the New Yorker’s follow-up to the record-breaking Get Rich or Die Tryin’, emerged earlier this year, it was apparent there was no single to match the blockbusting, Dr Dre- produced hit In da Club. Yet Curtis Jackson has little to worry about as his mythology machine sustains the many marketing pies he has his fingers in: his autobiography came out last month, while next year a fictional version of his life hits the screens. Although, for the man who once rapped that he wanted to be loved as much as Tupac Shakur, if he buys into the gangsta rap myth, then the only way up is out: dead nearly 10 years, Shakur still tops the upstart in the charts.