Great resolution. Consumerist (and other organizations like it) is only the enemy of a company that makes it so. Companies that show up here have two choices: be jackasses, like Wal-Mart’s hired douchebag Krempasky, or be decent, like Coinstar, and fix the problem.

Total, this entire affair probably cost Coinstar about $100 bucks. $3 for the check and postage, and $97 to pay a few people for the 15 minutes of decision making necessary to provide this resolution.

What did that Benjamin buy them? A whole boatload of positive mentions for the brand, increased search engine visibility of them kicking ass, and god knows how many new customers as a result of both.

Even if my napkin math is way off here, this outcome is a bargain at 10 times the price. Especially compared with a nationwide ad buy that would be quickly forgotten and never seen again after it ended. Legends of glory and douchebaggery live forever in the tubes of the internets.