Abilene Zoo in Texas is the only zoo in its region. It experiences incredible market penetration, but is still a small, municipal parks department zoo—20 acres and 250k visitors. With potential land to grow and new adjacent attractions opening soon, the zoo is poised to grow into a large facility.

Frank Buck Zoo is a small zoo in a small town. Although today the zoo is experiencing a massive market penetration, the zoo’s lack of identity and differentiation means future success is dependent on creating strong repeatable experiences for it’s local / regional resident visitors.

The Caldwell Zoo in Tyler, Texas is a large ‘small’ zoo located in a small town. Drawing 250,000 in annual attendance from a drive time of about 1.5 hours, the family zoo is a great example of the best of small zoos—lovingly and thoughtfully designed using a blend of modern, innovative zoo design techniques with clean, timeless designs and light touches of theming set in a lush landscape with water features. A timeless, beautiful zoo borne from love—and a desire to be a community asset.

The 20-acre private zoo tucked into the hillside on the outskirts of growing Austin, Texas metro has plenty of challenges to tackle, but the beauty of the site and its proximity to Austin (and being the only zoo within an easy drive of the city) means the Zoo has almost unlimited untapped potential to become very successful—and a “weird” little gemstone to the community.

I was lucky to attend (and present at) The International Zoo Design Conference held in Poland in 2017. Many speakers from around the world talked about their experiences designing habitats or theorizing on the future of zoos and aquariums. While the majority of attendees were from Europe, folks from South America, Africa, and many countries in Asia presented their unique points of view. Although the theme was "Designing for Enrichment," four much deeper lessons held with me for continued thought and on-going discussion for the continued evolution of zoos and aquariums around the world. In this article originally posted to Blooloop.com, I explain those four take-aways:

Euro & American Zoos are Cousins, branching from the same ancestor like an evolutionary tree.

Dynamism as a new goal and design inspiration in everything habitat related.

Rethink the measure and definition of success for species in captivity.

Guests require that zoos care for the their animals as priority one, but often do not understand what good animal care is.