As brands and businesses we can have a profound impact on the world beyond just making money. Many brands are starting to realise the value of operating in a way which gives value to not only their bottom line but also to society. Ok, so…

As we launch into 2015, what better way than to start with a brand that is motivating ‘good’ from day one? Over the holiday break, Airbnb kicked off a major social campaign ‘One Less Stranger’, inspired by their brand vision to ‘bring the world together’.