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The proliferation of mobile messaging applications is offering an ecosystem opportunity for developers and service providers, Jamie Yap writes in this analysis. In addition to m-commerce, there are possibilities in mobile banking, m-health and mobile shopping, she writes. "The possibilities are really only limited by what users are willing to do, and how well service providers and developers can implement these features," Rohit Dadwal of the Mobile Marketing Association says.

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Tran Thi Lan Thanh, chief of Goldsun Focus Media, and Jacob Kvist, chief of GroupM Vietnam, have been selected as co-chairs of the MMA's newly launched Vietnam chapter. "The presence of the MMA in Vietnam will be a critical factor in helping to quadruple the country's mobile marketing industry revenues by 2015, encouraging development and interaction among players in the ecosystem," said Rohit Dadwal, managing director of the MMA in APAC.

Urban Outfitters has added a news feed to its mobile application to further engage users and bring them back to the app. "There's so much fall-off between install and using an app. The news feed is really the glue that brings together all these messaging features," said Cezary Pietrzak, director of marketing at Appboy, which powers the feed.

Intel is starting an innovation lab with Chinese search engine giant Baidu in an effort to stimulate applications development for the mobile Internet market. Also, Intel's XDK initiative is a rebranded version of AppMobi's HTML5-based software development kit, which Intel purchased earlier this year, Stephen Shankland writes. "Historically, Intel developer tools have been lower-level offerings designed for programming software that runs natively on chips, but the cross-platform XDK employs the abstraction of the Web" for running on any type of chip, Shankland writes.

Starz's Citizens of Florence application will complement the network's cable series Da Vinci's Demons with video content triggered by the show's soundtrack. The application is outfitted with Audio Sync Technology and also permits the show's audience to use the app for accessing video content while watching the show time-shifted via DVR or during "binge viewing on platforms such as Starz on Demand and Starz Play, and ultimately Blu-ray/DVD," Rimma Kats writes.

Educational software company Instructure is offering a Canvas App Center as a place for students and institutions to distribute applications built on its cloud-based learning management system. "The apps are free to install, though some may require a subscription with the publisher or vendor, but Instructure won't be brokering that relationship in any way -- or taking a commission," Rip Empson writes.