NEW YORK--(BUSINESS WIRE)--A music competition for kids, family game shows based on iconic, beloved
brands, and an animated Warren Buffett are among the nine new original
programs that will join ten returning popular series with new episodes
in the 2011-2012 program lineup on The
Hub television network, a destination for kids and their families.
Announcement of the network’s continued ambitious strategy of original
programming – which includes 425 half-hours of new production, on a
single network in one television season -- was made by Margaret Loesch,
President and CEO, The
Hub, in advance of the network’s upfront meeting with advertisers in
New York Thursday evening.

The Hub, a joint venture of Discovery Communications and Hasbro, Inc.,
was re-branded on October 10, 2010, and is available to 60 million U.S.
cable and satellite households.

“In the short period of time we’ve been a newly branded network, we’ve
seen that our strategy of providing quality, engaging entertainment to
kids and their families — in an environment where they can watch and
enjoy programs together -- is exactly the right space for us,” said Ms.
Loesch. “We have a tremendous advantage with strong, proven brands, and
we are working with some of the best creative minds to bring those
brands to life across multiple platforms and also to create new
properties that will become future brands. The programs that we are
announcing today will add strength, dimension and excitement to a
schedule that is already resonating with viewers and building an
extremely loyal audience.”

The Hub’s lineup of new series and returning series with new episodes --
live-action and animated -- will join a schedule that will also feature
a wide range of acquired series and popular family movies, all targeting
children 6-11 and providing opportunities for children to watch programs
together with their families.

New, original series on The Hub for 2011-2012:
(in alphabetical order)

“The Aquabats Super Show” (Hub Original Series)From the
creators of “Yo Gabba Gabba” comes this quirky comedy adventure show
featuring the popular rock band The Aquabats. A hybrid of concert
footage, live-action skits and animation, the Aquabats battle evil with
music and superhero powers unlike any seen before. The Aquabats are a
touring band with five albums currently released. Produced by
FremantleMedia Enterprises and The Magic Store.

“Blythe Loves The Littlest Pet Shop” (Hub Original Series,
working title)Inspired by the beloved “Littlest Pet Shop” brand,
Blythe moves to the city and discovers that her new apartment is where
her neighbors’ pets come to play when their owners are away. In this
animated series, Blythe befriends the pets and introduces them to a
world of adventures just outside their door. Produced by Hasbro Studios.

“Clue” (Hub Original Miniseries)Inspired by the iconic
family game brand, this live-action series features six teens who are
brought together when they believe they’ve witnessed a terrible crime.
As a team, they discover conspiracy theories and cover-ups dating back
centuries! They must work together to solve one mystery, only to realize
that they may have opened a Pandora’s Box. Produced by Hasbro Studios.

“The Game of Life” (Hub Original Series)The live-action
family game show “The Game of Life” will be presented in an entirely new
way as each family team gets a chance at the iconic spinner and hops in
the car for a one-of-a-kind journey through a larger-than-life virtual
world. Hosted by comedian Frank Nicotero (co-host of “The Sharon
Osbourne Show,” “Street Smarts,” and Yahoo! TV’s “Primetime in No
Time”). Produced by Hasbro Studios.

“Kaijudo: Rise of the Duel Masters” (Hub Original Series, working
title)In this animated series inspired by the wildly popular
trading card game, “Duel Masters,” a 14-year-old boy discovers a secret
world in which mind-blowing creatures rule! These creatures harness
special powers that if unleashed, could destroy the world as we know it.
It is up to the boy to master his abilities in the ancient art of
Kaijudo to protect their world and his own. Produced by Hasbro Studios.

“Majors & Minors” (Hub Original Series, working title)This
groundbreaking reality series follows 16 talented young performers as
they are mentored by the biggest and most established artists in the
music industry. While no one is ever voted off, one lucky
“star-in-the-making’ will claim the final prize of a recording deal with
the RCA/Jive label group and an opportunity to be featured in a
cross-country concert tour. Among the musical artists already scheduled
to participate are Leona Lewis, Jordin Sparks, Sean Kingston and Ryan
Tedder (of One Republic). From Evan Bogart, the songwriting hit-maker
for music stars Rihanna and Beyonce, and top TV producers Tim Bogart and
Gary A. Randall, the series is produced by The Boardwalk Entertainment
Group in partnership with Sony Music's RCA/Jive Label Group and BMI.

“Rescue Bots” (Hub Original Series, working title)Inspired
by the iconic “Transformers” brand, a group of Autobots, too young to
protect humanity alongside Optimus Prime and his team, are partnered
with a close-knit human family of first responders. Together, they learn
teamwork and heroism alongside their new human friends in this animated
series produced by Hasbro Studios.

“Scrabble Showdown” (Hub Original Series)The world’s most
popular word game comes to life in this new game show in which families
use teamwork to solve a variety of word games and puzzles that test
their speed, spelling and vocabulary for points and prizes. The
live-action series is hosted by Justin Willman (“Hubworld,” Food
Network’s “Cupcake Wars”). Produced by Hasbro Studios.

“Secret Millionaire’s Club” (Hub Original Series of Specials)The
Hub will air four half-hour specials of Warren Buffett’s "Secret
Millionaire’s Club," a new animated series created by one of the most
successful investors in the world. Warren Buffett is a secret advisor to
a group of kids who learn about business and how the world around them
works. Through a series of adventures, kids learn basic business
principles, and discover that the most valuable investment they can make
is an investment in themselves. Created in partnership with and voiced
by Mr. Buffett himself. Produced by A Squared Entertainment and Andy
Heyward, former CEO of DIC Entertainment.

New acquisition

“Are You Smarter Than a 5th Grader?”From
Mark Burnett, “Are You Smarter Than A 5th Grader?” is an atypical game
show that measures adults' lack of knowledge – as revealed by how much
they've forgotten since grammar school. Jeff Foxworthy hosts the half
hour as grownups find themselves in a classroom setting, revisiting
their youth, as they tackle subjects they were taught years ago ranging
from art to geography and math to social studies. The live-action series
premiered on FOX in 2007 followed by all-new episodes in syndication.
309 half-hour episodes have been acquired by The Hub. Distributed by
Twentieth Television.

Returning series with new episodes on The Hub
for 2011-2012: (in alphabetical order)

THE HUB is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ:
HAS) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery's
library of award-winning children's educational programming; from
Hasbro's rich portfolio of entertainment and educational properties
built during the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series,
specials and game shows, and the network extends its content through a
robust and engaging online presence, www.hubworld.com.
The Hub rebranded from Discovery Kids on October 10, 2010, and reaches
approximately 60 million U.S. households. The Hub logo and name are
trademarks of Hub Television Networks, LLC. All rights reserved.