Burger King Reaches MAD 110 Million Turnover in Morocco

Mohammed Amine Benabou is a BA holder in English Studies and an MA student majoring in Cultural Studies and Linguistics at the English Department, Ibn-Tofail University.

May 6, 2019

Rabat – Next to its global competitor McDonald’s, which is among the hundred largest fast food chain companies with a turnover of approximately MAD 1.5 billion, the Hoots-founded US restaurant chain is beginning to taste its profits in Morocco.

After over seven years since it opened its doors at Morocco Mall (at the Casablanca corniche), Burger King accrued a significant profit of more than MAD 110 million compared to MAD 104 million in 2017.

In late 2015, after partnering with the fuel retailer Shell, the food chain began spreading across a number of Moroccan cities to include Rabat, Meknes, Bouznika, Marrakech, Tangier.