Over the past few months, we have been working tirelessly to bring you the latest and greatest in online marketing tools to further assist you with your online marketing efforts. We are very pleased to announce our newest feature: We now integrate with Google Analytics! For those who aren’t familiar, Google Analytics allows you to dive more deeply into your website traffic and marketing efforts. You can calculate advertising ROI, track cross-channel marketing campaigns, and even customize reports. Our Google Analytics integration is an excellent tool to help you analyze your iContact email campaigns. And best of all, it’s included in your enterprise or large-sender account!

At iContact, we’re always looking for new and interesting ways to do things. I think this extends to our embracing Agile practices within our development teams and organizationally. We iterate. We improve. We grow. In order to grow, though, we need to hire. As a team, we looked at what we’ve done in the past and realized that the traditional recruiting model may need a boost. To that end, we’ve decided to combine a base tenet of Agile, transparency, with our desire to hire a group of passionate and professional developers. The sum of these parts is our Technology Open House at iContact.

So you just came up with a great online video idea for your business or organization, but you have no idea how to turn that idea to reality. Listed below are three documents that can help you plan your video masterpiece. Once you make each of these documents, share them with everyone who is involved with your project. By communicating your vision and needs with others prior to the shoot, you can more easily resolve any production concerns that arise.

Yes, you’re passionate about your messaging. And some of your recipients are too (but the majority are less passionate, and they’re busy). You have to accept that they just won’t devote a ton of attention to actually reading and absorbing your email message. But even with a short attention span, your recipients will probably scan your message, and there’s a lot you can do with that little bit of attention.