It walks through how to develop a goal and a strategy, how to talk about your campaign in a way that resonates with and mobilizes your audience, and how to include tactics in your plan that implement your strategy.

One of the most common pitfalls of organizers and advocates is to forget to set a goal and strategy or to set a fuzzy goal and strategy. Secondly organizers and advocates often aren’t thoughtful about how the goal and strategy hangs together with the execution of your plan.

Use this manual to help you ensure that your campaign is strategic and will successfully build the power you need to win.