NANJING 2014

II SUMMER YOUTH OLYMPIC GAMES

For the II
Summer Youth Olympic Games in Nanjing, China, which started on Saturday 16
August 2014 and will run through until 28 August, broadcast agreements for 21 territories
in Sub-Saharan Africa have been closed. In a collaborative approach, led by
Infront Sports & Media and supported with operations by the French-based
sports event and television agency TV Media Sport (TVMS), the media rights in
place secure significant coverage of the event on television screens across the
region.

For the
current youth event, hundreds African athletes are participating across the
majority of disciplines – underlining the significance of the event for the region.
Athletes from the African continent had already shined in the first edition in
Singapore 2010.

The programming
offered to broadcasters includes a daily thirty minute highlight programmes
focusing particularly on the African athletes, together with best moments of
the day as well as full live coverage of the opening and closing ceremonies.

Besides
national broadcast partners, a pan-regional agreement has been closed with TV5
Monde Africa. The long-term collaboration also extends to the 2016 Summer
Olympic Games in Rio, with the broadcaster committed to steadily providing
Olympic coverage to sports fans across the continent. Amongst others,
agreements have also been signed with national broadcasters in Burkina Faso, Ethiopia,
Ghana, Madagascar, Senegal or Swaziland.