Mar 3, 2012

Nestlé has removed all artificial preservatives, flavors and colors from its confectionery products according to an article published by The Guardian on 3 March 2012. In 2005, in the United Kingdom, Nestlé began replacing more than 80 additives in its line of 79 confectionery products. This includes KitKat, Aero, Smarties, and Nestlé Crunch. The first products to receive artificial-free ingredients were Smarties and Milky Bar. The Nestlé Crunch bar was the final product to undergo the replacement process. see natural flavourings replacing artificial ingredients, it said. Nestlé has also replaced all artificial products in its beverages including Nesquik.

According to Nestlé, consumer demand was behind the switch. From now on, colors will be achieved by using fruit, vegetables and edible plants such as carrot, hibiscus, radish, safflower and lemon.