Is
it just me, or does it seem like Mr. Wall goes out of his way to paint
a bleak and ominous image of the world’s largest search engine? These
headlines are just a small sampling, but SEO Book is filled with
similarly inflammatory assertions.

To his credit, SEO Book has maintained that angle since day one, but
as Wall’s popularity has grown, so has his influence over less
experienced and discerning webmasters. Therefore, in my opinion, he is
helping to mislead many SEO newbies into the false impression that
Google is out to purposely screw them.

Sadly, Wall misinterprets that motivation, thinking that Google,
which is a multi-level organization with a complex set of goals and
strategies, is singularly focused on the fortunes and misfortunes of
individual SEOs.

Frankly, Google could care less about the fortunes and misfortunes
of SEO folks. They just care about having the best search engine. Yes,
they have serious issues to content with, like the surprising amount of
redirect/affiliate spam infiltrating search results, their Vietnam-like
losing battle against paid links, and other assorted issues, but when
one takes a moment to step back and appreciate the shear size and reach
of Google’s search engine it becomes strikingly apparent that the
search engine giant will always face an uphill battle in this regard.

Again, I’m not advocating that you stop reading Aaron Wall’s posts.
He actually provides some of the most data-rich and insightful SEO (and
general business) insights on the net, and some of his criticisms of
Google are just. I’m just cautioning the burgeoning SEO webmaster from
“listening” to his anti-Google rhetoric and taking it to heart, because
I’ve found that bitterness seldom lends itself to success.

P.S. Just for kicks, I wanted to point out that I love hanging out at the Hudson Hotel. It's the one of the best New York Hotels out there.