That's what "The Night Manager" star Tom Hiddleston, who also stars in the Avengers and Thor films as Loki, blamed for his widely panned Golden Globes acceptance speech.

In accepting the award for Best Actor in a Limited Series or Motion Picture made for Television, Hiddleston referenced a recent trip he took to the war-torn Sudan while working with the United Nations Children’s Fund. Hiddleston said a group of doctors and nurses with Doctors Without Borders said they’d binge-watched "The Night Manager" and he told the Globes crowd he was moved by “the idea that we could provide some relief and entertainment for people … who are fixing the world in the places where it is broken."

Hiddleston then went on to dedicate his win “to those out there who are doing their best.”

The reaction on social media was swift and brutal.

That was a long story Tom Hiddleston told to pay himself a compliment. #GoldenGlobes