Zingtree Tags: branding

Anyone with a Zingtree account can make a decision tree (trust us, we designed it to be simple!), but it takes a certain level of commitment to your trees and your organizational needs to take things just a little bit further.

Customization is one of our strong points; we understand the importance of creating an extension of your brand within the decision trees you build. For that reason, we made it as easy as possible to personalize troubleshooters, FAQ’s, scripts and more in a few fun, helpful ways.

1. Images

Visuals can often go over-looked when it comes to more technical use-cases. In fact, around 65% of people are “visual learners” — appeal to the majority! Including how-to’s and other types of images into your decision trees can help your users understand what you’re trying to convey as well as beautify the whole process.

2. GIFs

Images that can actually move are incredibly useful for describing specific steps, pointing out where one needs to click to on your website, and even injecting a bit of personality into decision trees. Inserting GIFs in your trees can help customers understand and absorb much more easily than a general, text-heavy explanation.

3. Icons

Small, yet mighty tools of design, icons are just another way to customize your decision trees’ look and feel. Zingtree taps into the amazing power of FontAwesome, so you can add the icons you want just by inserting the proper HTML. For example, to add a little car icon to a button, just insert this code into the button text:

<i class=”fa fa-car”></i>

4. Custom CSS

For everything else and then some, upload your own custom CSS file to our platform, or download our simple CSS file. You can use Zingtree styling to modify every element to your liking — tweak everything from colors and icons (mentioned above), to logos and fonts.

Looking for more great ways to build your decision trees? View our blog for inspiration, ideas and more.