Member Spotlight: Becton, Dickinson and Co. Signs up for New WindMade™ Label

Posted: December 20, 2011

Type: Announcements

Major global companies including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.) have produced or have pledged to procure at least 25 percent of their operations’ power consumption from wind energy. They announced their commitment to become certified under the new WindMade™ consumer label at a Global Launch event in New York.

The label allows participating companies to communicate the share of wind power and other renewable sources as part of the overall power demand of their operations. The objective behind WindMade™ is to drive demand in wind power, thereby boosting investment and growing the renewable energy market.

”Using wind power helps BD become a more sustainable organization, and the WindMade™ label sends a message to our customers and the industry that supporting clean sources of electricity is a sound business decision and an important choice in reducing a corporation’s environmental footprint,” said Glenn Barbi, vice president, Global Sustainability, BD.

According to the WindMade™ requirements, companies using the label must source a minimum of 25 percent of the electricity consumed from wind power. The wind energy share can be procured through a company-owned wind power generation facility, a long-term power purchase agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade™.