Jonathan Cheban is tipped for a spot on Celebrity Big Brother – but what does Kim Kardashian think? (Picture: Getty Images/Channel 5)

It seems that Kim Kardashian West isn’t too keen on the idea of her best friend Jonathan Cheban joining the Celebrity Big Brother house.

The PR guru – who is a close pal of reality TV’s first family – has been tipped to walk through those famous Elstree doors when the series returns early next month.

But according to sources, Kim and her mum Kris Jenner have been trying to talk him out of it – even having a private chat with him at their star-studded Christmas Eve party in a bid to change his mind.

‘Kim and her mum took Jonathan to one side and had a heartfelt chat, promising to make him a bigger character on the show with more prominent storylines,’ a source claimed.

Jonathan is already in plenty of scenes, but they want to give him more of an incentive not to do ‘Celebrity Big Brother’.

Jonathan is a close friend of the Kardashians – but could he spill a few family secrets on CBB? (Picture: Rex Shutterstock)

The source added: ‘They’re also worried about how he’ll be portrayed and how interactions with gobby British housemates will go down.’

Channel 5 have previously refused to comment over housemate rumours – but that hasn’t stopped the speculation from mounting over who might be taking part, with Jonathan one of the most hotly tipped candidates for the new series.

Others tipped to be gearing up for a spell in the house include Danniella Westbrook, Stephanie Davis, Nadia ‘Octomom’ Suleyman, Gemma Collins, Ola Jordan and Prince Andrew’s former girlfriend Koo Stark.