Conference registration is $449 for FSTA members and $599 for
non-members.Register Now!

ROOM RESERVATIONS

Once you have registered for the conference please contact the Drake
Hotel & Conference Center to reserve your room at the special
conference rate.Hotel rates start at $175 per night 800-55-DRAKE
(800-553-7253) and request the group rate for FSTA.

8:40 a.m.
Realigning FSTA Membership Standards
The FSTA’s membership committee will discuss the new standards the FSTA is putting
into place for its member companies.

9:15am
Fantasy Industry Legal Update
Attorney Glenn Colton will update attendees on a variety of legal issues
relevant to our industry. Discussion topics include the status of the NFLPA/CBS
case, and probable next steps. He will also address impact of the ruling, and
how it applies to entities not specifically named in the suits.

11:00 a.m.
Elevator Pitch: Five Minutes to Fame and Fortune (Sponsored by Echostar)
Do you have a new product or company idea? Kick start it with $20,000 in free
advertising! Presenters will have a few minutes to sell their product or idea
to our panel of judges: The winner will be awarded $20,000 in interactive media
from Dish Network! Interested? Make sure you meet the following guidelines:

·
Presenters must be members of the FSTA.

·
You must pre-register with Scott Higgins before the start of the
conference (see below).

·
Registration is limited, and spots are awarded on a first-come,
first-served basis.

·
A/V will be provided. Note that accompanying visuals must be in
PowerPoint format, and must be no more than five slides.

·
Presentations will have a firm running time, likely no more than 5
minutes. Running over the time limit will disqualify the presenter from
winning.

1:30 p.m.
Fantasy Sports In An Economic Downturn
Ph.D professor of economics, Dr. John-Charles Bradbury, author of The Baseball
Economist, and www.Sabernomics.com will discuss whether fantasy sports actually
grow in a time of recession. He’ll discuss the state of the economy and how
leisure activities, such as fantasy sports are traditionally impacted. Bradbury
has taught a dozen different classes, including Economics of Sports and Budget
& Finance in Sports.

2:30 p.m.
IPSOS Report on the Fantasy Sports Consumer
Aaron Amic of IPSOS presents the latest research on the demographics of the
fantasy sports industry. In addition to our traditional data, IPSOS will
present data relating to the drop-out rate, and reasons why some sports fans
don’t pick up fantasy sports.

3:30 p.m.
Networking Break-- Sponsored by RapidDraft

4:00 p.m.
Fantasy Sports Business 101

·
Technology: choosing an ISP, how to find (and qualify)
programmers.

·
Business: Which documents does your need startup, what can you do
yourself?

·
Legal: Is your fantasy idea on firm legal ground? Are you opening
yourself to lawsuits or even a criminal complaint? What areas require an
attorney?

Day 1 Evening Activity
Dinner at Gino's East-- Sponsored by Pay
the Fan

Conference Day 2, Friday, June 19

7:30 a.m.
Breakfast-- Sponsored by Fantasy Headquarters

8:30 a.m.
FSTA Consumer Behavior Research Study
Dr. Kim Beason presents the results of his latest survey into the behaviors of
the fantasy sports consumer. His findings will include possible changes in
behavior that may result from the economic downturn.

9:30 a.m.
User Engagement
Rajat Paharia, founder and Chief Product Officer of Bunchball, describes how to
address and leverage fundamental human needs and desires through the use of
mechanics from game design and behavioral economics. Learn how to incent and
motivate consumers through the use of mechanics like points, levels,
leaderboards, virtual goods, challenges, and real-time feedback.

10:30 a.m.
Networking Break-- Sponsored by Mission
Competition

11:00 a.m.
Delivering Compelling Marketing Data: Obtaining Corporate
Partnerships
Roanne Coffey and Lesley Parkinson (Marketing Research for Dish Network Ad
Sales), Jonathan Norman (GMR Marketing) The amount of information presented at
this conference may seem overwhelming but, if used properly, it can help you
build advertising partnerships and ad revenue to put your product at the head
of the line.

Conference Sessions
Conclude

Optional Post-Conference Events, June 19

1:15pm
Chicago Cubs vs. Cleveland Indians from Wrigleyville
Join the FSTA for a Cubs game from the historic Wrigleyville Rooftops