Best Practices for Building Emotional Attachment
Today’s advertising-weary customers don’t just want quality products, they want to align with brands that match their own very personal values and beliefs. In this example-packed session, emotional marketing researcher Graeme Newell reveals the new neuroscience behind some of the world’s most emotionally connected brands. You will learn the core emotional motivators that work best and specific techniques that drive emotional engagement. Using dozens of best-in-class examples, he reveals the ingenious emotional tactics big brands are using to turn complacent customers into passionate groupies.