10 keys to improve the classification of a restaurant TripAdvisor

TripAdvisor It has become for hoteliers in one of the most important sources of online reputation Thank you to your 315 million unique users per month, more of 100 contributions per minute and a total of more than 200 million comments and opinions.

Spain is one of the most active countries in providing valuations at this site and although we can still find many managers and business owners hospitality who are reluctant to support this important, certainly hasuna enorme influencia en la toma de decisines de los clientes que acuden a los restaurantes.

Tips to improve our ratings on TripAdvisor

1.- Ofrece un servicio excelente a tus clientes

Two years ago, the company Echo Research He conducted A study for American Expresscon el objetivo de medirthe impact that customer service has in the world of hotels and restaurants. The result was that almost 70% of respondents they were willing to pay a little more for excellent service. The average increase in spending was just over 10% although in certain cases, customers were willing to pay even up to 33% plus.

It is not promise anything you can not keep, We do not want customers to be disappointed with your business. Because each offer or promotion you're going to throw through the web or social networks, must betransparent and simple, so that customers understand it and do not feel cheated.

En este punto conviene recordar la frase deStephen Covey, who said that "You can buy the work of one person, but you can not buy your heart. At the heart are his loyalty and enthusiasm. Heart and talent give it to whom they choose.Ser líder es una oportunidad”.

So your team will follow, You must see in you an implied leader, It is having things clear and it is there to support or assist anyone in need. If instead the staff perceives pasotismo, and despotism little involvement in management attitude, this feeling will transfer themselves, ofreciendo un trabajo realizado con el mínimo esfuerzo. This is one of the things that can upset a customer more and certainly a great motivator to leave a negative review. Watch out!

Once you have ensured the quality of our gastronomic offer and service, It is time to adapting the customer experience from the technological point of view. This will give us immediately an image of novelty and "be trendy" in customer perception, which will help us to substantially increase our positive assessments.

What we must do then is analyze the comment, answer it as quickly as possible in human form, close and personal. No matter how negative it is, try to draw some positive part and make the user noticing. If we made a mistake, it is best to assume and report those changes we have implemented to not happen again.

9.- Listen to your customers

The monitoring tools They will allow us to be aware of the online reputation of our restaurant. Customers will affect areas where we make operational improvements and service hone their expertise and make it more satisfactory.

Realizar una escucha activa permite saber que se debe corregir en lo offline, and that is the shortest way to improve the online.

How TripAdvisor algorithm works?

there are three factors that interact to determine the popularity ranking of a restaurant in this portal. Quality, today and quantity Comments are the variables that make your business has a good reputation online or not. We summarize the operation of the platform in three key:

More reviews is better than fewer comments.

The good reviews are more valid and are better than negative comments.

Recent revisions have more weight than those criticisms while.

TripAdvisor importance of online reputation for your restaurant

According PhoCusWright a study prepared for the same portal Tripadvisor, more than one 80% users say they feel safer if check out the comments on this site are poured before going to a restaurant. further, almost all people who have been surveyed say they are satisfied with the comments found on this site.

The Reputation is a key element in the overall experience, offline y online, that today are demanding new customers to restaurants.

TripAdvisor is a portal that has been acquired over the years a gran relevancia y fiabilidad para los consumidores. For this reason it is very important that restaurants know how to take care of their reputation in this portal or similar.

Como tantas veces hemos insistido en este periódico digital nunca olvides quesuccess in the online reputation of a restaurant always part of excellence offline. Do the simple things well and what we have always known how to do, es un punto de partida perfecto para mejorar en la clasificación de cualquier portal de opiniones en Internet…that easy!