Today it is being reported that Dr. Pepper Snapple is acquiring Bai Brands for $1.7B. This is yet another example of a CPG brand “diving in” online and using the digital channel to rapidly grow market share and drive sales. ... Read more

I was wrong and I should have known better. I have always associated the Kirkland Signature brand with Costco, which is why I was so surprised to learn that Costco.com is NOT the #1 seller of Kirkland items online.... Read more

While traditional brick and mortar retailers struggle to connect and grow shopper’s mindshare, online shopping continues to boom across all categories, including fashion. In this case, “fashion” is being defined as any clothing or accessory.... Read more

On Friday Walmart announced a partnership with Uber and Lyft to provide same day and last mile delivery service. Ten years ago consumer trust was a major factor in online shopping behaviors. Today, trust is less of an issue and instead, the major factor is convenience. Amazon has mastered convenience through their Subscribe & Save, Amazon Dash, Same-Day Delivery and now, their Drive-up Grocery stores.... Read more

In January of this year it was announced that Under Armour overtook Adidas as the #2 Sportswear company in the United States. Since then, Adidas has focused on how they will become "cool" again in the US, recently announcing ... Read more

"I've decided to sell my Hoover... well, it was just collecting dust." – Tim Vine In July alone, we estimate there was nearly $70M in vacuum sales online… and that figure does not include any sales from ... Read more

In the Ecom Experts, we focus on e-commerce thought leadership and insight by conducting short interviews with industry leaders and influencers who, through their unique experience and category leadership, have gained special perspectives on the growth and direction of the... Read more