Retired New York Jets quarterback and Hall of Fame member Joe Namath flipped the honorary coin at tonight’s Super Bowl. He was wearing an “interesting” fur coat that surely attracted a lot of attention at home. It certainly caught the attention of people tweeting during the game, as “Joe Namath” is a trending topic on Twitter, which is quite an accomplishment during the Super Bowl.

As you can see above, GoDaddy’s social media team jumped all over it. I am sure they are going for a viral tweet in the same way Oreo did with their Super Bowl tweet last year and Arby’s Grammy Awards tweet last week.

We’ll see if this one goes viral. It’s going to be a big night for GoDaddy’s social media team.

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