“The biggest threat to the popularity of burger and chicken is the trend of consumers cutting back on eating meat. This is being driven by Younger Millennials who have either adopted a full-time vegan lifestyle or are simply eating more plant-based dishes. Operators now need to tackle this issue by offering consumers more varied choice, including vegan burgers.”– Trish Caddy, Foodservice Analyst

This report looks at the following areas:

A meaty issue

A sweet problem

Just how price-conscious are Millennials?

“The biggest threat to the popularity of burger and chicken is the trend of consumers cutting back on eating meat. This is being driven by Younger Millennials who have either adopted a full-time vegan lifestyle or are simply eating more plant-based dishes. Operators now need to tackle this issue by offering consumers more varied choice, including vegan burgers.”– Trish Caddy, Foodservice Analyst

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Trish analyses and reports on the Foodservice sector. She previously worked for a trend forecasting company focusing on food & drink and fashion sectors before retraining to become a chef. After tenures at two seminal London restaurants, countless conversations and shared experiences with chefs about the foodservice industry, she decided to parlay her passion into in-depth market study and joined Mintel in 2016.

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