Tops of 2016: Books

Tops of 2016: Books

With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?

In 2016, children’s books remained popular with young readers and adults alike. In fact, consumers are still bewitched by Harry Potter, as Harry Potter and the Cursed Child topped both the overall print and children’s print books lists with over 4 million units sold through the end of November, and the Fantastic Beasts and Where to Find Them screenplay selling 100,000 copies its first week on sale.

Readers also gravitated toward books with movie tie-ins, some of which helped bolster interest in books published before their 2016 movie premieres, such as The Girl on the Train, Me Before You and Miss Peregrine’s Home for Peculiar Children.

30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.

In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.