Why the Kit Kat Is the Most Influential Candy Bar of All Time

The most influential candy bar of all time isn’t a Hershey bar, a Snickers, or a Baby Ruth. According to Time magazine, it’s the Kit Kat, which may have you scratching your head. Sure, a Kit Kat is a delight, chocolatey and crunchy and shareable with friends (on the rare occasions you’re feeling generous). But what sets it apart from its also-very-tasty competition? Here’s the rundown: