EDIT: Bandai seems to be making a full court press of assorted Gundam 00 merchandise in order to wet the palletes of the fanbase until the premiere of the feature film. Of course, none of this stuff will hit stateside, which is a shame, as some of the merch looks pretty interesting. More in a few.

2ND EDIT: The cover picture and layout of SE1 is very similar to a Season 1 Dvd Vol. 2 (?) advertisment below:

Aside from the major differences in characters, the layout of the pictures are similar. It also seems that Animation Character Designer Michinori Chiba’s art has evolved considerably from 2007. Setsuna is less rounded and shrimpy on the SE1 Cover.