pay-per-click

April 25, 2012

If there’s anything that is important to a business, it is the ability to draw in new customers. If you’re using the internet to do this, whether you run a brick-mortar or internet business, using the internet advertising model known as Pay-Per-Click (PPC), is usually the best way to go.

If done right, this can turn out to be very profitable for companies. However, there are several mistakes can be made that can make it so much harder, and result in anything but a pot of gold.

So here are 5 PPC Mistakes that you must avoid:

#1: The Lack of Geographical Targeting

Regardless of whether you are a multi-national company or a small business, it’s a good idea to keep in mind that by using geographical targeting or simpler terms, targeting certain areas where your business is most likely to succeed, you will then enjoy maximum ROI.

#2: Failing to Recognize (and Use) the Keyword Match Types

There are three Match types and they are: Exact, Phrase and Broad Match. For example, if you are using the ‘baseball hats’, then an exact match will trigger ads when the exact phrase, ‘baseball hats’ is used. A phrase match triggers ads that have the exact phrase as well as any other words matching it. Finally, broad match would also throw up results that loosely match the aforementioned keyword. Each of these types offers a lot of opportunity that PPC newbies might not get right away.

#3: Going only with Google Adwords

While Google Adwords is the preferred choice, running a PPC campaign with MSN also has benefits in the form of cheaper cost-per-conversions as well as CPCs.