Verizon's OTT mobile video service will support sponsored data to save users money

Verizon's upcoming over-the-top (OTT) mobile video service will be partially subsidized by advertisers, as the company has revealed that it will support sponsored data.

The new service, which Verizon has plans to launch this summer, will have ad-sponsored data as part of its product offering, allowing the company to lower costs for the users. Currently, Verizon is still in the process of securing deals with content providers for live, emerging, and on-demand content, and the company plans to have a "number of fresh titles." The service will work over both Wi-Fi and mobile networks in the US, though Verizon is saying the service will work best on its network.

With ad-sponsored content, Verizon will be able to offset the cost of consumers' video consumption with ad dollars instead of relying solely on the customers.

I read it as "You can now watch advertisements and get free data" is that not it?

Edit: I read the source article and it looks like you just watch ads so that you can use their video service that they are coming out with and not use your own data. Doesn't seem like you are watching advertisements to get something you already paid for.
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I dont get the feeling the ads will be optional. This will just be like any other media service with ads, only theyre claiming its 'subsidizing your data'. Theyre the ones that chose to make data not unlimited in the first place, so its a false 'cost' being subsidized.

Also for those of us still hanging on to unlimited, i doubt theyre going to be offering us credits for those ads towards our data.