Reopening

July 14, 1986|By Susan G. Strother

ORLANDO — Less than eight months after trying to abandon the Orlando market, Montgomery Ward is back with a vengeance. A week after announcing that it would reopen its former Jefferson Ward store in Altamonte Springs as a ''store within a store'' outlet, the Chicago-based retailer said that its former Orlando store also will be converted and reopened. The store is now being used as a Montgomery Ward Clearance Outlet. Bernard F. Brennan, president and chief executive officer, said the company hopes to recapture the success it had enjoyed in the Orlando area before last year's liquidation of Jefferson Ward.