Or should you choose the social networks that users can’t live without?

The team at UTA Brand Studio surveyed 2,006 US adults; they asked them to evaluate 15 popular social media brands using their tool to find out which social sites they’re most attached.

The results were surprising Facebook, and Instagram was at above than others.

Where are your clients hanging out? Here’s how to find them?

The Pew Research Internet Project surveyed 1,801 adults to see which are the top five social sites they like to spend their time?

Here is the percentage of online users who use each network.

You can see Facebook is far away from other social media networks. And, it looks funny to compare Facebook with others.

The above chart might be confusing to you, so here is another simple chart which shows the social networks that provide the best fit in some different categories.

What can you learn from the above stats about choosing social networks?

I guess, you might have already created a buyer person based on your potential clients’ general information such as age, gender, income level, and so on.

You can tally that data with these insights to take a better marketing decision.

Let’s see how these statistics will help you to make a better social media marketing decision:

Suppose, you are working in a company that makes a product for older age persons above 60+ years. Instagram and Snapchat wouldn’t be much useful for you.

Another way to find the right social network for your business is, see how well it fits in your content and marketing strategy. If your audience loves to share and like the content, you create in the form of video, images, infographics, etc.

Questions you need to ask yourself before you choose social network

As you know, it’s a difficult task to pick limited social sites from over 200+ social networks.

To make it easy for you, Tim Grahl at Out: Think has a simple list of three of the big questions you need to ask yourself when you are choosing best social networks for your business.

Does it make sense for me? (Is something I can do that is measurable?)

Does it make sense for my content? (For ex: Twitter has a limit of 140 characters. Can you tailor your brand message within that?)

Do potential audiences spend time there? (Are my potential clients on that particular social site which I am choosing? There is no need to target Twitter, if your potential customers are on Facebook and LinkedIn.)

We have seen enough statistics and questions; someone needs to consider before choosing social networks for his business.

Now, we have last and deciding question left to answer.

Let’s dig that too.

Which social networks should you join? Here are the answers you need to know

I guess by looking the above data and statistics; now you can make take the right decision which is the perfect social network for your business.

But still, if you aren’t clear then here are some more answers to help you.

Should you be on Facebook?

Yep, if you love competitions. As you know Facebook is giant social network among all other social sites; chances are high your potential clients might also be using Facebook.

You are free to choose any social networks for your business you want.

But if you are a small business owner or a one man army, you may find it difficult to post consistently on four or more networks.

To deal with that, be a smart marketer and step back, look at the data read the numbers, find your audience, ask important questions to yourself and take a wise decision.

I am curious to know which factors you think are more important to you?

Leave your thought in the comment section. I will be happy to see that.

About Author: Shubhanshi is an internet marketing enthusiast with more than 5 years of experience. She is passionate about learning and sharing new methods of generating leads online so as to help the businesses grow. She can’t stop herself from sharing her thoughts and new tips to the world through her blogs.

Hussain Omar has built his expertise as a knowledgeable and experienced SEO strategist, he’s the founder of Hustaw SEO, and the guy behind this blog. An addict to anything related to SEO, Search Engine Marketing, Internet Marketing, and Blogging.

5 Comments

Thank you for this guide. I actually left out social media from my project when I first started. I know if I can identify the platform that works best for my niche, I can get a decent amount of traffic as well as leads from there. I just recently started marketing to Twitter and Facebook and I should be able to get which one works best soon…chenelle s shoaf recently posted…Can I Paint Exterior Vinyl Shutters?

Thank you for guidance about social media. I read your blog, and it is an informatic article. I am just starting my social media Optimization. I got tips and tricks how to use facebook, twitter, and social sites.

I have a presence on many social media networks but mainly stick to 3. Although at my age I’m going against the trend by using Twitter a lot. However there are many using Twitter that are interested in the topics I write about. That is what’s important to me, plus the amount of possible reach.