Travel Trade Group Fights Back

Travel agents (or advisors) were supposed to go the way of the fax machine. But in the internet era, they’ve managed to find ways to fight back.

— Patrick Whyte

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The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

The travel agent is dead. Long live travel advisors.

Yes, they might not be as ubiquitous as they once were, but agents, or advisors (as various people are now calling them), have managed to carve out new niches despite advances in technology.

As we heard at Skift Global Forum, this tends to be at the luxury end of the market as those with money to spend are happier to splash more cash on their complicated vacation needs.

Measuring the Value of Wellness to a Hotel Brand: Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? According to many hotel industry experts, it depends on whether it can deliver a return on investment.