A hidden road in Holborn

Pinks Mews and its surrounding neighbourhood feature in a recent issue of The Times

The 35 boutique apartments are set back from High Holborn on a private road that looks out at the imposing Holborn Bars. This exclusive location also puts it in the heart of one of London’s most talked about neighbourhoods – Midtown. This stretch of the capital takes in the likes of Holborn, Bloomsbury and St Giles is prime London’s answer to Manhattan’s own all too familiar Midtown district.

It comes as little surprise that Midtown has been on the lips of all those coming and going in central London. Business titans such as Amazon, Google and Warner Bros have chosen this district as their headquarters in the capital. The area is also no stranger to entertainment and nightlife either, with a generous selection of vibrant locales only a stone’s throw away.

With all this going on so close by, one could easily be forgiven for missing Dyers Buildings – the private road that houses Pinks Mews – on their first glance. Behind the beautifully restored Victorian facades is an equally fascinating heritage. The road was once home to the Worshipful Company of Dyers, expert craftsmen who were the ones solely responsible for dying huntsman’s coats in their signature shade of scarlet – earning the uniforms the name ‘hunting pinks‘. It is from this rich heritage that Pinks Mews draws its namesake, the dyer’s crest is still on the buildings to this day!

In its article A hidden road in Holborn, The Times takes a closer look at Pinks Mews and the surrounding area of Holborn and Midtown. The coverage also features comments from CBRE and Savills. The piece can be read in full here.

If you’re looking for a stylish home in Holborn, get in touch to view our new show apartments at Pinks Mews.