Blue Cactus

A conceptual rebrand for local Columbia favorite Blue Cactus, A Korean/Tex-Mex restaurant known for their vegan options and "arrogantly slow" service. In this complete identity revamp, I wanted to give Blue Cactus a slightly more established look, using structured layouts and a minimalist palette inspired by the Korean flag. Old letterpress display type nods at the restaurant's southwestern roots and translates the restaurant's laid-back vibe.