‘Running Wild With Bear Grylls’ Leads Broadcast Competition at 10PM

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A CLIP-SHOW ‘NINJA’ ENCORE IS CURRENTLY TIED FOR THE 8-10 P.M. WIN AMONG THE BIG 4 IN 18-49, WHILE ‘RUNNING WILD’ LEADS ITS ABC & CBS COMPETITION AT 10

NBC TIES FOR THE MONDAY WIN AMONG THE BIG 4 IN 18-49 AND CURRENTLY LEADS THOSE NETS OUTRIGHT IN ADULTS 25-54 AND ALL KEY ADULT-MALE DEMOS, PENDING UPDATES

Monday Primetime Results:

NBC is currently tied for #1 Monday night among the Big 4 networks in adults 18-49 and #1 outright among those nets in adults 25-54 and all key adult-male demos, pending updates.

Note that NBC carried NFL preseason football in the Cincinnati market.

A clip-show encore of “American Ninja Warrior” (1.4/5 in 18-49, 5.2 million viewers overall from 8-10:01 p.m. ET) is currently tied for #1 in the time periodamong the Big 4 networks in adults 18-49 and is #1 outright among those nets in total viewers and adults 25-54, pending updates.

Heading into last night, “American Ninja Warrior” was up +10% summer to date versus one year ago in 18-49 (2.2 vs. 2.0, “most current”) and up +25% or more than 1.4 millionpersons in total viewers (7.2 million vs. 5.8 million).

“Running Wild with Bear Grylls” (1.0/3 in 18-49, 3.1 million viewers overall from 10:01-11 p.m. ET) won the time period among ABC, CBS and NBC in adults 18-49, as well as men and women 18-49, adults and men 25-54 and adults, men and women 18-34 with an episode featuring James Marsden.

“Running Wild with Bear Grylls” will add significant viewership via time-shifting — “Running Wild” is increasing by +20% in 18-49 rating (from a 1.22 to a 1.47) and 632,000 viewers overall (3.6 million to 4.3 million) going from L+SD to L+7.