…of video views compared to previous months, claiming the increased number was the result of Vine videos and the site’s new auto-play video feature. Of the 188.2 million Americans who watched 52.4 billion online content videos, comScore reports Google, Facebook and AOL also led in total video…

…make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display…

…earlier this month, has amassed over 14 million views on YouTube and has topped the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which “focuses on brand-driven viral video ads that appear on online-video-sharing destinations.” Well, almost topped. It sits at number two with…

According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad…

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action. But that’s beginning to change as media companies within Facebook’s video monetization program experiment with when exactly to insert an ad break in a video.…

…more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s…

…mobile video stunt entitled “Message in a Bottle.” Bottles of Andes beer have been imprinted with QR codes which, in tandem with a downloadable mobile app, allow one to record a video and assign it to a specific bottle. The recipient scans the QR code and plays the video back. The videos…

…dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics…

…Starcom will also receive exclusive measurement and reporting on the video units, according to the announcement: Yahoo and Starcom will use viewership data as well as brands’ audience data to create and target video content based on the topics we know are resonating with consumers, spanning…

…of broadband access, which has made getting online a much more casual task. Additionally, the broadband access has enabled people to consumer more video content, and the growth of social networks has also been a factor. Pew noted that the growth in the Internet as a “fun” destination may…

…interactive video’s first commercial incarnation, videodiscs tethered to computers. But now it’s the 21st century, and there are a variety of ways for users to interact with online video, including Spotful’s overlays with apps and Advrtas’ 360-degree video. Santa Monica, California-based Fuisz Video…

…how that could change and why Reddit would want to change it. Earlier this year, Reddit rolled out autoplay video ads to grab brand advertisers’ attention and ad dollars. Those video ads can easily stand out in a sea of text-based posts that may populate people’s feeds, but advertisers may prefer…