Michelle Kwan to Cover 2014 Olympics for Fox Sports

Jason Kempin/Getty Images

Michelle Kwan

The champion figure skater is the company's latest high-profile hire as it gears up to launch a new cable channel.

Less than two weeks before the launch of its cable sports channel, Fox Sports is continuing to add to its talent pool, hiring champion figure skater Michelle Kwan to cover the 2014 Winter Olympics in Sochi.

Kwan told The Associated Press that she's also been encouraged to report on sports outside of the Olympics and hopes to be involved in Fox's Super Bowl coverage in February.

''When they asked, they were really encouraging to me to try it out,'' Kwan, who currently works for the State Department as a senior adviser for public diplomacy and public affairs, told the AP. ''They said, `We are going to be innovative and fun and open to different angles,' which really attracted me. Reporting and storytelling is what they want, so for me, it will be interesting to kind of let the public know about the stories of athletes, or their perspectives on the Olympics.''

Kwan said she's also looking forward to covering curling and hockey.

"I won't be covering it like NBC would, but more doing insider stories," Kwan added. "I also like the idea they are launching [Fox Sports 1] this month, and I will be able to be a part of it and see it take shape and form. And also, if I have some … ideas [about] how I want to report the Olympics, I will have that freedom to do it.''