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National Media in shake-up

Published on April 29, 1997.

Infomercials company National Media Corp., Philadelphia, replaced its president-CEO and said it expects to report an operating loss for the year ended March 31 and for its fourth quarter. It also said it retained Lehman Bros. to advise on "strategic business alternatives." Robert N. Verratti was named president-CEO, succeeding Mark P. Hershorn, who resigned; Mr. Verratti was special adviser for acquisitions to Warren V. (Pete) Musser, chairman-CEO, Safeguard Scientifics, and a member of the National Media board.