Moms Just Want to Be Pampered this Mother's Day

It’s that time of year again – time to plan something special for the mothers in your life. May 10 will be here before you know it, and if your mom is anything like the majority, you’ll need to make some reservations. Moms ranked spa days, meals, and flowers as the gifts they’d most like to receive.

What does Mom want?
U.S mothers chose which items they’d like to receive on Mother’s Day. (Select All That Apply)

A massage or spa day (21%)

A meal (20%)

Flowers (20%)

A gift card for your favorite store/restaurant (17%)

Jewelry (14%)

Electronics (8%)

So how much should you spend on gifts for mom? The average U.S. adult will spend more than $100 this Mother’s Day. We asked people how they’ll spend their money on gifts, dining out, and flowers.

How much are people spending?
The average U.S. adult will spend about $120 on Mother’s Day, but won’t necessarily be buying gifts, a meal, AND flowers. We broke down the data to show how much money will be spent on each category.

The 85% of those buying a gift for Mother’s Day will spend an average $59.

The 73% of those buying a meal for Mother’s Day will spend an average $61.

The 62% of those buying flowers for Mother’s Day will spend an average $45.

We dug a little deeper to find out who’s spending the most money. Turns out, men will spend about $10 more than women on average, and those aged 25-34 will spend more than any other age group.

Who’s spending the most?
We found out how different age groups and genders are preparing for Mother’s Day.

Women will spend about $116 on average, while men plan to spend nearly $127.

People between the ages of 25 and 34 will spend more than any other age group; they plan to spend about 11% above average.

Although 25-34 year olds will spend more overall, another age group beat them out for the most spent on dinner. Those aged 45 to 54 will spend more than any other age group on dinner – about 8% more than average.

Mother’s Day is a huge sale days for the flower industry. As a major day for flowers, we thought it was important to break down the data on how much people are spending on flowers this year.

What’s the deal with the flowers?
The majority of U.S. adults (62%) say they plan to buy flowers for Mother’s Day.

Of those buying flowers, the average person plans to spend about $45.

The majority (48%) plans to spend $50 or less on Mother’s Day flowers, while 9% will spend between $50 and $100, and only 5% plan to spend more than $100.

More men (66%) will buy flowers than women (58%).

The Offers.com Mother’s Day Survey was conducted April 21-23, 2015, among more than 1,000 U.S. adults. This online survey was conducted by Google Consumer Surveys.