Hensville Brand Identity

Launched in sprint of 2016, Hensville is a redevelopment project in Toledo’s Warehouse District, renovating three vacant buildings along N. St. Clair Street. I was lucky enough to have the opportunity to work on the logos and identities for all the new Hensville Brands (Nine, Fleetwood's Tap Room, The Swamp Shop, Holy Toledo Brand). Before we created the brands for the different venues, we needed a brand that represented it all. The classic Hensville logo shows respect to the history of the location, while having subtle hints of the sport that sits right next door. Our creative team has the privilege of working with this family of brands daily, which makes for lots of fun opportunities.