Austin businessman John Paul Dejoria, famous for Paul Mitchell hair care products and Patron tequila, can’t talk them out of including him in their regular list of the world’s richest people.

Dejoria’s net worth is $4 billion, Forbes reports. But, he said during the Austin Business Journal’s recent Face 2 Face breakfast, “I don’t want people to know what I have. I want people to know what I do with what I have.”

He said that hasn’t mattered to Forbes. They republished his net worth about a month ago.

Dejoria’s interview will air on YNN, cable channel 8 and 1508, at 9 a.m. and 5 p.m. Nov. 11. The television show is called “Straight from the Top.”