London voters turn to Confused.com

London voters will be able to compare mayoral candidates across a range of performance indicators including annoying voice, silly hair, money-wasting schemes and hot air generation (in MegaJoules or the earlier Imperial measure, TossFactor) soon when help for floating voters becomes available from Confused.com

A dual-vote discount will be offered for families with more than one voter, and voters who enter their previous votes will be able to see at a glance how their consumption of mindnumbing balderdash has varied over time.

A spokesperson from Confused.com explained, "Out of 312 respondents, 70.6% of voters could save up to 19.2%, and probably win an iPad2, somehow".