WD's GreenPower? technology platform is the first 3.5-inch hard drive platform designed with power savings as the primary attribute. These drives reduce average drive power consumption by up to 50 percent over currently available competitors' drives and are ultra-cool and quiet, all while delivering solid performance.

Mission-critical video and audio content producers typically require greater system performance and capacity needs than most other applications. Reliable video servers, in particular, are crucial for time-critical data retrieval, distribution, repurposing, and archiving. Like thousands of other professionals and consumers storing photos, files and music, video professionals must manage and maintain raw video files (or any files).

"Every data center in operation worldwide contributes to CO2 emissions, and storage systems are at the core of these data centers," said John Rydning, IDC's research director for hard disk drives. "Many storage applications are a great fit for high-capacity, low power-consuming disk drives like the WD RE4-GP 2 TB that help to reduce power consumption and positively impact the environment."

WD is making it possible for energy-conscious enterprise customers to build servers and storage subsystems with higher capacities, consistent performance, and assured reliability, all while promoting energy conservation.

"Energy efficiency is a primary concern for our customers who continue to look for ways to reduce their carbon footprint without compromising reliability or performance," said Tom McDorman, vice president and general manager of WD's enterprise storage solutions business unit. "WD's RE-GP drives enable them to meet their customer's system requirements for storage capacity, reliability, performance and cost by integrating an enterprise-class drive that simply consumes less power than traditional hard drives."

Exclusive Intelligent Drive Technology

WD RE4-GP hard drives with GreenPower technology deliver exceptional power conservation, run ultra-cool and quiet, while providing solid performance. Following are several technologies responsible for the performance enhancements:

Faster - 64 MB cache, dual processors, and increased areal density yield twice the processing power resulting in as much as a 25 percent performance improvement over the previous generation.

Greener - Improvements in our power-conserving technologies -- IntelliSeek, IntelliPark, and IntelliPower - deliver up to an average 25 percent reduction in power consumption over our previous generation of WD RE-GP drive.

Improved Rotary Vibration Tolerance - Advanced mechanical and servo control optimization along with system characterization and validation enable rock solid performance under extreme vibration conditions, with negligible impact to performance, substantially more robust than the previous generation, making this drive ideal for the most industrial IT applications

Active Power Management - WD drives with GreenPower technology monitor work load and automatically invoke idle mode whenever possible to further reduce unnecessary power consumption by up to an additional 40 percent. Drive recovery time from idle mode is less than one second, providing seamless power management between the drive and the host controller.

StableTrac - Secures the motor shaft at both ends to reduce system-induced vibration and stabilize platters for accurate tracking, during read and write operations.

The WD RE4-GP 2 TB hard drive (model WD2002FYPS) is available from select e-tailers and distributors. MSRP is $329.00 (U.S.). The WD RE4-GP 2 TB will also be shown by WD partners AMCC (booth number SL13007) and Promise (booth number SL12008) at the NAB Show in Las Vegas, NV. More information about WD RE4-GP enterprise drives may be found on the company's Web site at http://www.wdc.com/en/products/Products.asp?DriveID=610.