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Currently, the site does not set a user's locale when they register. The site should take the user's locale upon registration and store it in the user profile, and use this stored locale as the user's locale across the site.

We allow users to change their locale so that they can access banners from different locales. It was a possibly incorrect assumption that this would affect the rest of the site's language as well.
chelsea: Do we want locale choice to only affect banners seen, or the entire site's locale?

QA verified. Creating a new account with a locale such as de-DE results in a properly localized site. Banner images are correctly localized. After editing the user profile to Spanish, new banner creation properly results in banners localized to the new locale while the site remains in German.