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Akancha Shrivastav, an entrepreneur, brand strategist, cyber abuse activist and co-founder of brand management company Azure, joined Shiladitya Mukhopadhyaya and Amit Doshi to discuss consulting, brand strategy, work culture and cyber abuse. They initially talk about the various things companies overlook when at comes to brand management, common misconceptions and unconducive work cultures. On the latter point Akancha said:

I want to give you an example, I was consulting with [an] organisation (they had about 5500 people) and they brought me in and the R&D said, “I want you to change all the recruiting designs urgently. Have this done in the next 2 weeks.” I said, “Why?” and he said,” We seem to have 27% attrition rate.” [I thought], at 5500 people, one third of your organisation is leaving all the time. This has nothing to do with communication design, something [else] is wrong. Something is not working. It took us almost 8-9 months, we did manage to bring down the attrition rate to 3% the following year. But it was a long road to finding out....the entire referral system, the entire recruitment system was completely flawed.

Subsequently, Akancha talked extensively about her campaign to tackle cyber abuse and the serious trauma it can cause women. She also discussed the myriad ways stalkers are able to triangulate the location of their prey by analysing their online activity. Regarding the need for awareness on the subject she said:

I think, especially [with] the younger teenage crowd, it’s very important to educate them because they are the most aggressive users of digital media. They’re also the most vulnerable and the most reckless....I want the teachers, the principals and the parents to be a part of it. If the parents don’t understand it, the children are not going to talk to them. they’re not going to confide in them.

On this point, Shiladitya added:

The younger generation thinks that they know tech better. That’s always lead to them saying, “Hey! you know don’t know this stuff, I know it better.” That’s why educating the seniors is important, because they need to be having a rational conversation about what are the real threats. Otherwise the kids are not even going to listen.