Text follows below for those who want more info. And it looks like a new site is on the way, presumably with more about things like membership benefits. Right now these aren’t visible until you click the “Join Now” button. Not everyone will click the button, so this is a bit of a barrier to further exploration. Links to About Us and FAQs are hidden at the bottom of the page.

Note the active voice of the bullets – instead of “Hand-picked samples are delivered to your door…”, for example. Standard graphic design rules say use 3 or 5 bullet points instead of 2 or 4. How about: