LESS than half of women know the early signs of breast cancer, a worrying new survey has revealed.

Just 42 per cent of women are confident they know what changes to their boobs could be a sign of of the deadly disease.

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Women are told to check their boobs for signs of cancer once a month, starting in their 20s

And just a quarter think that a lump is the only sign that can be detected without the use of medical equipment.

The findings are from a survey of 19,000 women by cosmetics company Avon, which has launched a campaign to educate women about the disease.

When asked to identify 10 common symptoms of breast cancer just two per cent were able to correctly name all 10.

And while 73 per cent of respondents said they regularly look out for signs of cancer, a huge 60 per cent said they would be hesitant to seek medical advice for reasons including embarrassment and fear.

Many women were also unaware of lifestyle choices that could put them at great risk of the disease.

Almost two-thirds were unaware that regular exercise could help protect against the cancer and 63 per cent did not know that drinking alcohol is linked to a higher risk of the disease.

Avon Company

Just 42 per cent of respondents were confident they knew the signs of breast cancer

Avon Company

And one quarter think a lump is the only sign that can be detected without the use of medical equipment

"We want to change this lack of knowledge by using the power of our global network of women - six million Avon representatives and more than 26,000 associates - and our breast cancer partners, to educate women."

Dr Paul Goss, chairman of the Avon Foundation scientific advisory board and Director of breast cancer research at Massachusetts General Hospital, added: "These figures show just how much work still has to be done in raising awareness of breast cancer, particularly its signs, risks and how to act on concerns about it.

"Awareness is essential, since it ensures that breast cancer is detected at an early stage.

"Early detection is the most effective way of saving lives, it is crucial to tackling breast cancer."

Avon Company

As little as two per cent of respondents were able to correctly identify the 10 early signs of breast cancer

Breast cancer is the second most common cause of death for women.

With more than 50,000 cases each year it is the most commonly diagnosed form of the disease in UK women.

One in eight women across the nation develop the disease in their lifetime.

Nearly 1,000 people die from breast cancer every month in the UK, with the disease killing around 11,500 women and 80 men each year.

Avon Company

Half of women are too embarrassed to see a doctor

The World Health Organisation estimates it kills more than 500,000 people world wide each year.

Women are advised to check their breasts each month for signs of cancer, starting in their 20s.

1. Change in breast size or shape

Breasts come in all shapes and sizes - but if you notice yours have changed you should book an appointment with your GP.

"They may change at the time of your period, when going through pregnancy as your body ages," Carolyn said.

"By checking your breasts regularly, you’ll get to know whether a change in size or shape is part of what’s normal for you, or if it’s something unusual that’s worth getting checked out by your doctor."

Changes in your breast size or shape can be a sign of cancer

2. An inverted nipple

Carolyn Rogers, a senior clinical nurse specialist at Breast Cancer Care, said: "If your nipple suddenly starts to be pulled inwards, or changes it's shape or position in any way, then it could be a warning sign."