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This blog will focus on beauty ideals pertaining to skin color and facial symmetry.

From Asia to Africa, having a light skin tone makes one more desirable. Colonial invasions have only helped to instil the idea ‘the whiter the better’. Even in Africa skin bleaching is quite popular. Especially in Nigeria where 77% of women use skin bleaching aides (Alonge 2014). While many Caucasians may tan, other races may tend to avoid tanning. According to the media, tanned skin on a Caucasian individual represents fitness and vacationing, yet ads showcasing the tanning of other races is rare or non existent.

Perhaps the desire for lighter skin is due to the “colonial mentality” which preaches that “white is right”. Yet in countries such as Japan and Asia the ideal beauty has been pale and to an extent is still considered the ideal. One only needs to search for images of celebrities to know the standard. For many centuries in Asia the color of one’s complexion has been an indicator of class status with pale being at the top (Wagatsuma 1967).

India also has a status system based on the complexion of one’s skin that has been exaggerated since the invasion of colonialism. The main difference between the availability of opportunities between East Asia, India, and Africa is that in Japan and China tanned skin does not affect job opportunities, but dark skinned foreigners stick out and aren’t treated as nicely as their lighter skinned counterparts (Arudou 2014), but in Korea where a profile picture must be attached to a resume (The Grand Narrative 2010), the discrimination is worse; in India dark skinned people use skin bleaching aides in order to secure a ‘good job’ and/or get a successful arranged marriage partner (Glenn 2008); and in Africa women bleach their skin due to self esteem issues and to get married as the ‘colonial mentality’ still exists along with the racial profiling of black skinned people.

Even in the US and Europe there are issues with the degree of one’s skin color yet bleaching is less common. Being lighter than average in complexion in one’s race gives one special privileges such as receiving discounts, extras, and also better behavior such as in not being profiled (Fihlani 2013). Lighter skinned black people receive extra attention yet being too light or albino excludes one from their race yet they are also excluded from the white race group (Parks 2007). Also bias in treating others differently due to skin tone is a form of internalized racism (Hall 1992).

According to research, facial symmetry is preferred over asymmetrical faces. In Rhodes et al.’s study on facial symmetry, males preferred the perfect symmetrical face more than females, but the preferences of all other degrees of facial symmetry was similar between the genders. In experiment 1, three individuals original portraits were shown along with computer-altered images in the order of low, normal, high, and perfect symmetry (Rhodes et al. 1998). The argument for the reason being that facial symmetry is attractive is due to health in childhood, but such evolutionary claims have been debunked as a myth (Poppy 2014).

In westernized nations a low WHR (waist to hip ratio) is preferred over a high WHR, yet the Matsigenka people, who are isolated from westernization, prefer a high WHR. According to the Matsigenka the low WHR looks unhealthy (Yu et al. 1998).

Also infants responded more to images of symmetrical faces than asymmetrical faces by staring at symmetrical faces for a greater duration of time. Not many studies in facial symmetry have been conducted multiculturally yet current issues in South Korea such as plastic surgery being quite popular may suggest that facial and/or body symmetry is quite important (Chang & Thompson 2014).

Perception bias may also influence the concept of facial symmetry as participants in Little and Jones’s experiment didn’t express a preference for symmetrical faces that were inverted, rather such images were perceived as objects than faces (Little et al. 2003). Overall westernized cultures, (meaning not having been influenced by western media) may prefer symmetrical faces and bodies with a low WHR.

Cross culturally in determining beauty a symmetrical face and clear skin are main ideals that remain (Gaad 2010) while ideals such as having fair skin are of Western (Wade 2014) and East Asian origin (Xiea et al. 2013). If one pays attention to the media, the majority of actresses, models, celebrities and those who appear in the media usually have clear, bright skin, and facial symmetry. Also hierarchy due to skin tone may be a cultural issue, but it is most likely not strictly just a cultural issue alone, but also internalized and externalized racism (Hunter 2007).

Kiyohara no Natsuno (清原夏野) was a Japanese Heian era courtier and bureaucrat.This picture was drawn by Kikuchi Yosai（菊池容斎） who was a painter in Japan. (Photo credit: Wikipedia)

by Seimu Yamashita

The concept of “white supremacy” has spread almost everywhere around the world, along with colonization. This concept of deeming lighter skin as better has been problematized since it contains aspects of racial discrimination, compared to other physical traits, such as height. This paper will deal with colorism, which can be a form of racial discrimination, but is simply discrimination according to skin color. It is not common to find a distinct lighter skin color preference or privilege in Japan like that in India, possibly because of its mostly homogeneous population. However, a preference for a fair complexion as a form of beauty still exists in Japan. This paper will address colorism in Japan by looking at Japan’s marriage scene, which is assumed to have a clear connection with colorism. This paper will analyze how Japan’s marriage scene relates to the concept of white supremacy, addressing how fair complexions are preferred over other skin colors, and treated as a trait of beauty in women.

The first part of this essay will describe the history of fair skin as a beauty trait in Japan. The second part of essay will explain Japan’s marriage scene, and the role fair complexions play in the shifting scene. The third part of the essay will describe how there is still a preference for fair skin in modern Japanese society. Finally, a conclusion will be drawn by comparing the situation of the preference for fair complexions in Japan with other multi-racial countries.

It is crucial to know the origin of the preference for fair skin in Japan. White skin is actually a traditional concept of beauty, with the notion of fair complexions as beautiful in Japan started in the Heian Era, from 794AD to 1192AD (Graham-Diaz, 2001). The reason for the preference of fair skin back then is quite different from today. The lifestyles of rich, noble women who were considered sophisticated and classy during the Heian Era consisted of just staying indoors in their residence without going outside, waiting for the men to be back. In this era, it was semi-dark inside the residence even during the daytime and there was not enough light at night thus women needed to have extremely white complexions, so that the face would stand out and be attractive in such environment where there is not enough light. That is why the tradition of putting powder on their face to make it look white began. White powder thus became a common make-up to look beautiful in the Heian Era. However, the trend of applying heavy make-up on the face did not last long, and died out after the Heian period. It was in the Edo era (1603AD to 1868AD) that such make-up became popular again. This style of make-up still remains in Japan on maiko and geisha who are now symbolic of the traditional city of Kyoto (Graham-Diaz, 2001). Although the standard of other physical preferences in Japan differed in different times of history, women with fair complexion have been always preferred, not just during the Heian and Edo periods.

In this second part the focus will shift to Japan’s marriage scene, which is a great scene to view the preference of fair complexions even through the many shifts and changes over time. In Japan, there have been two types of marriage: arranged marriage s and love marriages. Although more than 90 percent of today’s marriages in Japan are love marriages, arranged marriages were more common until a few decades ago. Data show that the shift of the percentage from arranged marriages to love marriages in Japan has been dramatic. Arranged marriages accounted for nearly 70% in the 1930s, but the proportion of love marriages gradually increased, whilst arranged marriage decreased relatively. The number of love marriages surpassed the number of arranged marriages only recently in the 1960s (National Social Security, Population Problem Research Center, n.d.).

The traditional Japanese style arranged marriage is called miai. In the process of miai, a written profile with a picture called tsurigaki is used as a marriage resume that helps find a marriage partner (Hendry, 1981). A person who wants to get married gives his/her tsurigaki to a matchmaker. The matchmaker tries to find a good partner for them either from other tsurigaki he or she has or from tsurigaki other matchmakers have. The matchmakers pass the tsurigaki to the potential couple, and if they are interested, they can arrange a meeting.

In miai, there has been racial, class, and genetic discrimination. The most common discrimination was against members of the Burakumin. A matchmaker requires candidates to submit a family history to prove that they are not a member of the Burakumin. Many Zainichi Koreans were also discriminated against for being non-pure Japanese. Members of the Ainu, an indigenous people in Hokkaido were usually avoided as well. As a genetic discrimination, descendants of hibakusha, those who were exposed to radiation from the atomic bombs in Hiroshima and Nagasaki were avoided since there were stories of possibilities of rare diseases (Uchida, 2002). Due to such discrimination, those people could not even have the opportunity for having miai.

There was also a preference for women with a fair complexion; however, this did not mean people of darker complexions could not participate in miai. The existence of a preference for a white skin was because of its beauty, and a belief that can be seen from an Japanese old proverb: 色の白いは七難隠す, which literally means a fair complexion hides faults (Old Proverb Dictionary, n.d.). It is basically saying that as long as a woman has fair skin, she can be forgiven for her faults. Thus even if a woman’s other features are not considered beautiful, having a fair complexion is the most important in determining her beauty.

This third part will address a preference for a fair skin in modern Japanese society. As stated in the introduction, it is not really common to feel and find white supremacy recent days in Japan. As can be seen by the explanation of white skin as form of traditional beauty, this may be because white skin is not associated with Europeans or being a different race. It only means having a fair complexion compare to everyone else in society who are mostly Japanese. As the form of marriage shifted to love marriage and people desperately look for love, the online matching site became popular in Japan (Tokuhiro, 2010). Getting deeper into the online world, more casual version of matching site, online dating sites also appeared. People especially young generation use the site to meet new people. On the website, they make profile for other people to look at. Thus, modern days tsurigaki is online and more casual. Same as a miai picture, a picture is important for the profile to give good impression on both matching site and online dating site.

Recently, girls use apps to edit their photos to make them more attractive. For example, they make their face look whiter and make their eyes bigger. Another type of edited photo that is used for profile is purikura. Purikura is a type of photo that is popular among girls in Japan.

Purikura automatically edits the people to look prettier. For example, it makes eyes bigger, makes legs longer, and sharpens chin and nose. The most obvious change purikura makes is the skin. It makes skin look brighter and whiter. Those effects of purikura reflect a physical preference for women. Hence, recently in Japan, we can acknowledge the existence of a fair complexion for women by looking at technology.

In conclusion, the form of marriage has shifted from arranged marriage to love marriage in Japan. Comparing to the marriage scene for example, in India, Japan’s preference in fair complexion seems to not be as prominent, but still exists. This may be because it is a relatively homogenous society, so everyone has a similar level of skin colour, whereas in India, there are different races that have differences in complexions. In Japan, the concept of white skin as beautiful has existed since the Heian period in the 1st century, and still exists today as can be seen in the purikura machines that automatically make girls have features that they believe are beautiful. The marriage scene reflected how women’s beauty were determined only by how fair their skin was, and how having darker skin put a woman at a disadvantage of being wanted as a bride, which in the end, is not so different to the discrimination in a country like India.

I researched the relationship between Japan’s marriage scene and race and ethnicity by comparing the cases of Japan and India. The vast majority of marriages in India are arranged marriages, in which usually a family member initiates and determines the marriage partner. However, more than 90 percent of marriages in Japan are love marriages. If we look at the data showing the shift of the percentage of love marriages and arranged marriages in Japan, we see that arranged marriages accounted for nearly 70% of all marriages in Japan in the 1930s. The proportion of love marriages gradually increased (and that of arranged marriage decreased relatively), surpassing arranged marriages in the 1960s.

Japanese-style arranged marriage is called miai. In the process of miai, a profile with a picture, called tsurigaki, has been used as a marriage ad. It functions as a curriculum vitae for marriage. A person who wants to get married gives his/her tsurigaki to a matchmaker. The matchmaker tries to find its partner either from other tsurigaki he or she has or from tsurigaki that other matchmakers have.

In the miai process, there was racial, class, and genetic discrimination. The most common discrimination was against members of the Burakumin. A matchmaker requires candidates to submit a family history to prove that they are not a member of the Burakumin. Many Zainichi Koreans were also discriminated against for being non-pure Japanese. Members of the Ainu, an indigenous people in Hokkaido, were usually avoided as well. As a genetic discrimination, descendants of Hibakusha, those who were exposed to the radiation from the atomic bombs in Hiroshima and Nagasaki, were avoided since there were stories of possibilities of rare diseases. Due to such discriminations, those people could not even have the opportunity for having miai.

There were preferences in ascribed characteristics such as class and family standing in miai. Moreover, in miai, there was a preference for women with a fair complexion, but not as much as India’s case. The existence of a preference for a white skin can be seen from Japanese old proverb: 色の白いは七難隠す, which literally means a fair complexion hides faults. It is basically saying that as long as a woman has a fair skin, she can be forgiven for her faults.

In conclusion, the form of marriage has shifted from arranged marriage to love marriage in Japan. Comparing to the marriage scene in India, Japan’s preference in fair complexion seems to not be as prominent, but still exists.

Vaid (2009) researched matrimonial advertisements in India, and by immigrants from India. Values that are promoted in the society can be found in the matrimonial advertisements. For example, the advertisements stressed caste, class, education, appearance, and the one that is the main subject of Vaid, the skin complexion (p. 148).

Vaid’s study showed that the preference for light skin tone has a continuous influence on the perception of beauty and other behaviors of the Indian immigrants. The study also showed a clear gender difference between the importance of “fair” skin complexion for men and for women, which may prove that the skin complexion is rather a criteria of beauty for the females (Ibid).

There are some similarities between the situation in India and that in China. According to Vaid (2009), “marriage is a central aspect of societal functioning in South Asia” (p. 148). Marriage is also very important in China due to the strong bonds of and pressure from the family. Vaid also mentioned that arranged marriage is the major form of marriage in India. According to Zhou et al. (1997), arranged marriage is a long lasted tradition in China, and after the economic reform in the 1980s, people started to find their marriage partners on their own. Matrimonial advertisements also started to appear in newspapers and magazines after the reform (ibid). China also has a long history of skin lightening (Leong, 2006). Therefore, similar characteristics may be found in these matrimonial advertisements in China, as Vaid did in the study in India.

Zhou et al. (1997) pointed out that several terms are frequently used in the self-description, for instance, age, height, appearance, and education (p. 68). The social values in a changing society can also be detected in the advertisements. For example, Zhou et al. mentioned a discrimination against short people and an increasing concern with one’s financial status.

There is also a clear division in the roles of different genders expected in the matrimonial advertisements (Ibid). Not much about the skin complexion was mentioned by Zhou et al., and their study is quite outdated due to rapid changes in China.

Nowadays, people can post their advertisements online in some special websites (The website viewed by the author: http://www.r680.com/). These advertisements usually have photographs, which led to fewer people describing their physical features in their self-description. However, even though the advertisements are with photos, a small proportion of people still mentioned their light skin tone, and they usually relate their skin tone to youth. Moreover, photoprocessing to make skin color lighter has become a business in China (Anon, as cited in Leong, 2006), and the common use of photoprocessing software should also be noticed, for there is a possibility that the photos used in the advertisements have been processed, although there is no concrete evidence.

In conclusion, the preference for light skin tone can be detected in the recent matrimonial advertisements online in China. It should also be concerned that the use of photographs in the advertisements may also change one’s perception of skin color. One can also have a general image of the nature of matrimonial advertisements by comparing the situation in China with that in India.

In our globalized world, information is transmitted, exchanged and shared throughout a big part of the planet. As information is shared, so is culture. Movies, TV shows, books and even commercials from different counties would be known across the world and deliver a certain reflection of its country of origin. However, this image of the culture do not get the same treatment as it is used to in its own country: should we be talking about “distortion” of culture and condemn it?

If the distortion of culture is considered as negative – as the choice of the word “distortion” clearly conveys – what about the evolution and mixing of cultures? Being exposed to other cultures has inspired local artists in a different way than if they would have been without globalization. Music is mixing genres with Da Arabian MC, as they took Black-American Hip Hop and Arabic poetry. They revitalize what Hip Hop has been – a music of protest – and while letting aside what it became – merchandised music –, mixing traditional Arabic poetry and Palestinian way to write songs to convey a message that is fully them, but similar to Hip Hop messages used to be.

This mix of cultures thus enrich every single cultures involved and create something new, part of a more globalized culture.

Nevertheless, the fear about distortion can be real. Steve Derné have written an article about culture globalization in India. He describes the attitude of middle-class Indian people towards Western views about gender roles. While being exposed to a culture promoting women liberation and love marriage, they refuse those same principles, as they would rather stick to the traditional gender roles and arranged marriage. However, they are more than accepting toward the image convoyed by action movies as they stress male domination and violence, which find echoes in Indian culture.

By only taking a part of what American culture proposed about gender role, India get to stick with its traditional values, reinforce them and does not change in any way while America values get impoverished in foreign soil.

Those thus are extreme reactions; one is understanding and adapt the culture and its own to create something new and even more striking while the other is closing its understanding of other cultures to only select what suit him best. The biggest difference between Da Arabian MC and those middle-class Indians is not only open-mindedness and also their feeling of closeness with the other culture. Da Arabian MC choose to work with Hip Hop music because they feel that Black-American back then suffer from the same fate they are currently coping with.

Yet, middle-class Indians do not have the means to stick to love marriage, as parents still play a very important role in young couples’ life and thus see those egalitarian ideas as completely foreign. However, as Steve Derné mentions in his article, give them the means (i.e. high income class Indians) and even Indians will be more than willing to accept those new ideas, as they convey something that can find echo in their economic and living situation.

Transforming a culture while it is sent overseas seem to be the fate of those undertaking globalization. Whether it is just a interpretation restriction, an evolution by mixing cultures, culture changed for the people who will receive them. When you think about it, it is not so different from interpretation of books. As books are written, the author was hinting a certain message but the readers can not see it. It can interpret it in a completely different way, but can you say that it is the wrong way to interpret it if it makes sense with the content of the book ? Umberto Eco stresses something though: do not ignore parts of the book to make it suit your own message. This criticism can transposed to middle-class Indians way of interpreting American culture, which is too restrictive to bring the positive effects of being opened to others cultures.

People around the world are constant consumers of skin whiteners and different cosmetic products. Even if the products have harmful effects, the consumption of these products is rising day by day. Large cosmetics companies around the world make billions of profits and it is not hard to see how they are using different sources to promote their products and make people use them. The media plays a vital role. The interesting thing is that whatever comes up in mass media, most of it is in favor of these companies. They are profit-motive companies and are strongly engaged into making more profits. It is interesting to see different beliefs in different communities around the world. People relate light skin with social status, money, education, pleasure, wealth, winner, etc. We talk a lot about western ideologies that “white is right”, but the fact is that its us who want to have a peace of that lightness. People like to consume more western culture and products, ignoring their own. More and more emphasis is given to light skin.

Currently the world market is dominated by skin lightening products with billions of dollars of transactions happening each year. Multinational companies are manipulating the market by using media. More and more ads are shown according to different locations and cultures. The interesting thing is that very less is shown in media about the bad effects and negative side of skin whiteners. If we look at India, it is not hard to see that youths specially women are being obsessed by light skin. In cities like Mumbai and New Delhi, people are trying to accept their natural color tone. They are promoting things such as “dark is beautiful” and “beauty beyond colors”. This is a very slow action but definitely, people are starting to realize that “white is right” ideology is a complete myth.

It seems that people are not just making their face and arms light, but they are going beyond. The intimate skin lightening creams and other cosmetic things are becoming popular. People are going for their intimate areas and are being extreme. Bleaching one’s skin is becoming a common practice. I wonder how will be the skin lightening trade after 5 or 10 years. Those who are more concerned about racism and discrimination are acting to solve the problems but that is not enough. We need to embrace and appreciate who we are, rather than trying to be who we are not. We need to see the problem from a different side. With the increase in intimate skin whitening, I wonder what will be the next, would it be lightening of your eyeballs or feet or something else.

It is interesting to learn more about race and ethnicity. I never knew before that the issues regarding race and ethnicity are so complex. People from all around the world are affected and for some it is painful to bear the fact that they have been classified, which they are not even aware of. It seems that your career, your position in the society, and other things in life are decided by your color rather than your ability. In the society where the classification of races is huge, it is hard for a person to proceed his or her career in the desired field.

In South Asia, society is divided into castes rather than ethnicity (Mines & Lamb, 2002). There are many tribes and castes in India, Nepal, and in other South Asian countries. However, it seems that these days, people are more influenced by western ideas. I always used to wonder within myself to hear about blacks and whites and used to think, why we judge people by their skin tones. I have never experienced class stratification according to the skin tone but for castes there is so much in South Asian countries. As we educate ourselves, it is not hard to say that there is inequality between people all around the world and that it is done by us. One thing that amazes me a lot is that why do we need to differentiate each other. I guess it is all for more money and more power.

I think that the quota system and affirmative actions as in name of racial preferences can bring no more than gaps and more highlights on race and ethnicity. The history that we are trying to learn can give us no more than differences between us. I am not against knowing the history but I wonder why there are so many inequalities in the past. The sad thing is that most of all take so many things in life for granted. I wonder how the media is playing its role to bring the truth and facts in front of the society. Rather than encouraging, it is doing the opposite by promoting differences among us (Everett, 2008). I guess the motive is profit. Media plays a vital role in spreading information around the world but rather than giving people the facts, it is manipulating them.

I guess the problem is within ourselves, rather than embracing who we are and being proud of that, we are always looking to change our identity, appearance, and everything about us. We need to appreciate and accept ourselves as we are, rather than trying to be someone else.

One month ago tabloids headlines were dedicated to the Miss America 2014 winner Nina Davuluri. Davuluri became the first Indian-American, who won Miss America. The next few hours there were thousands of racist and xenophobic comments like “If you’re #Miss America you should have to be American”” or “Even Miss America has been outsourced to India. #NinaDavuluri!” (Syracuse, 2013). People posting comments like this do think that winner of Miss America 2014 represents American culture and values. The important point here is that the girl was born and has lived all her life in the USA. Is she still not American enough? Despite this, Nina said “I always viewed myself as first and foremost American.” Why spending her whole life in the US, with American citizenship, American education and self-perception as American are not enough for her to be considered a “real” American? Or is the problem that Davuluri does not look “American”. Do Asian and African descents have a right to view himself/herself as a “true” American, even if they do not look “American”?

The described situation confirms the fail of multiculturalism in America. Today Asian Americans comprise almost 6% of the US population (Pew Research Center, 2010). Almost quarter of all Asian American children were born in the US (Pew Research Center, 2010). Unfortunately, the racist backlash shows that even integrated Asian Americans are not considered “Americans”.

If the reader thinks that this happens only in America, there is a proof that this happens on the other side of the world as well. The next destination is Russia. Elmira Abdrazakova became Miss Russia 2013, the fact that the girl is half-Russian and half-Tatar (ethnic minority in Russia) was a starting point for the racist and nationalist backlash against the winner (The Atlantic, 2013). An additional fact against Abdrazakova was that the she was born in Kazakhstan. Elmira thinks that she fully represents a multiethnic and multicultural Russia (There are 180 ethnicities in Russian federation). However, nationalists probably do not know that Russia is a multiethnic country and continue to resist by saying that Abdrazakova is not Slavic enough.

Both Miss America 2014 and Miss Russia received a huge amount of racist comments concerning their ethnicities. Both the USA and Russia are officially claiming to be multicultural and multiethnic countries, where every ethnicity is respected. The reality shows the fail of tolerance, multiculturalism and multiethnicity in these societies. One can argue that racism in beauty contests is a routine part of these events. But in the reality, beauty contests show whether society is ready to accept other ethnicities beauty on the equal level as the native one. Will the situation change or ethnical minority titleholders would be blamed for being not American or Slavic enough?

It seems that having fair skin still matters in Indian marriages. Many Indian men and women are suffering from an obsession with fair skin. Why is it important to have fair skin in Indian marriages? There are three possible reasons for the obsession. Jyotsna Vaid (2009) mentions maintaining the purity of the bloodstream of the upper castes and an association between darker skin and lower class working under a hot sun. India is a very strict class society due to the caste system and sensitive to social classes. This is one of reasons why the percentage of arranged marriages in India stands at 90%. Arranged marriages prevent marriages between different classes. Skin color is one of class symbols. As Glenn mentions, there is an association between darker skin and lower class working under a hot sun in India. Due to the fact that skin color represents one’s class in India, people prefer fair skin (upper class) to darker skin (lower class).

Agrawal (2012) provides another reason for the preference for fair skin is a mind-set by British rule. Under the British rule, Whites were superior to Indians (darker skin people). The legacy of British rule may still remain in the Indian society and create an image that lighter skin is superior to darker skin.

Lastly, media is a major contributor to creating an image that lighter skin is better than darker skin. In media including TV programs, ads, and movies, lighter skin tends to be described as a sophisticated feature. People on media tend to have fair skin and those media create an ideal image of people. As a result, people have had an image that lighter skin is more sophisticated than darker skin.

As seen above, skin color still matters in India marriages because of a strict class society in India, British rule, and an image that fair skin is sophisticated created by media. It is not easy to change the situation because you have to change the structure (class society, media and so on).

An interesting point is that an association between fair skin and “a sophisticated image” can be seen in many other countries, such as Japan, China, Korea, and Singapore. Why is the sophisticated image of fair skin shared in different countries? Personally, a class society has much to do with this phenomenon. Darker skin may be linked to lower class working under a hot sun while fair skin is linked to upper class. This historical image has created the sophisticated image of fair skin and media has bolstered the image. This can be an explanation for the shared image of fair skin in many different countries.

“We believe in Love Marriage. But we cannot marry someone who have different customs, religion, speak different language. ”

Different ethnic groups, religions and language exist in India, where has the 7th largest area and 2nd largest population in the world. In India, there are over eight religions, complex social stratification system called caste, and more than 15 language is spoken in different areas. Since different religions have very different cultures, I will talk about Indian Hindus in this post, which accounts for 80% of the total population in India, and consider their ideas towards marriage. (When I mention “Indian” in this post, it refers to “Hindu”.)

Arranged marriage is very popular in India. There are newspaper ads and internet matrimonial service has been becoming popular. Currently, I live with several Indian students and I asked them about this matrimonial service. Most of them have visited one of these websites and told me which factors they look at when choosing the partner.

Caste

Economic Class of the Partner and his/her family

Job Status for Men/Appearance for Women

The same religion and the same caste are absolute requirement, and better economic class is preferable, they told me. But, the third comes job status for men and appearance for women. Job status for men is related to economic class, however, what is exactly “appearance” means? Which characteristics Indians put importance on?

Fair

Slim

Facial Features

Having “Fair” skin is the most and very important feature of appearance, Neha and Tanushree, two Indian girls told me. Although there is a famous skin lightening cream called Fair & Lovely, Neha who belongs to the highest caste, Brahmins, said that skin-lightening cream is barely used in her caste since most of the people have “fair” skin. General idea of skin tone in India is that the lower the caste the darker people’s skin tone becomes and the darker their skin tone the more likely people use skin-lightening cream.

“It is not about how you feel, it is about how it will affect your family and how it will portrait your family in the society.”

Coming back to the Indian Hindu and their marriage, through reading books and talking with my Indian friends, I realized that they often used the word “we” instead of the word “I”. I thought that it represents the idea that first priority for Indian people is not how they feel but how the others feel. Thus, when it comes to marriage, their first concern not whether or not they love someone but how their society and families judge them. That is one of the reasons why arranged marriage is popular than love marriage in India. Religion, caste, economic class and appearance, each factors plays important role in Indian marriage. Marriage determines social status of Indian’s family in their society, thus arranged marriage is considered as necessary to carefully consider how well the partner can represent the family in the society.