NORTHWESTERN UNIVERSITY: HUMAN CENTERED DESIGN ON THE THIRD COAST

BIG IDEA: Northwestern University draws talented scholars to rethink human interaction with the built and natural worlds. Their solutions to everyday usage problems populate the fields of medicine, transportation, food, and interantional aid.

VISUAL CHALLENGE: Given the way they externalize their brainstorming process in order to facilitate collaboration, we determined to split coverage between visual brainstorm process and a fresh portrait style that underscored the uniqueness of the team's individuals.