Our Story

Established in 1990, Wilkins and Olander is a fashion-forward Door County, WI based boutique. We focus on trendy yet conservative styles for women of all ages. In addition, we also carry an adorable collection of whimsical and unique baby clothes & gifts. W&O is a family owned business with decades of experience and we pride ourselves on quality customer service.

In addition to carrying clothing and accessories, we are an authorized Gold Vera Bradley retailer, with the largest selection north of Milwaukee. Some of our other popular brands include Jag Jeans, Karen Kane, Tribal, Brighton, Coolibar, Love Your Melon, Vionic Footwear, Zutano & Mudpie..

Stop by and visit our Sturgeon Bay storefront or browse our online store today! We offer FREE ground shipping on ALL orders within the contiguous United States. In-stock items ship within 24 hours of purchase.