In the middle of a slowing economy, already-frugal consumers in India continue to be cautious about spending. In particular, members of the burgeoning middle class have put many of their aspirations on hold. Regardless, there is no escaping the fact that average annual disposable income increased by more than 29% (in real terms) between 2007 and 2012 while consumer spending increased by more than 25%, fuelling demand for a wide range of products and services.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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