"I had tasked myself with coming up with a pretty good birth announcement. Our last one was a horror movie poster, and it was pretty funny, I thought. So Barb had set a deadline of a couple weeks for me to come up with a new idea, whatever it may be," Aeillo said. "I couldn't think of anything and, sort of, gave up. We had just planned on doing just another cute one where Scarlett wore a shirt that said 'Big Sister' or whatever. Like, sort of all the other ones you see online."