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adMobix VP Platform Sales Paul Cook joined hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time. Digital

Media Contribution: Mobile Marketing Watch – “4 Four Common Mistakes People Make When Using Programmatic Advertising”

While some advertisers, marketers and media buyers are still adjusting to the new programmatic technology that has taken over the advertising industry this year, adMobix’s CEO Kent Keilback tells Mobile Marketing Watch that there are still some things that users overlook when buying programmatically – even after they are all set up for them. “The following