Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

February 2016

Data shared and collected through social media has provided an unparalleled opportunity for marketers. Paid social media advertising has opened doors to targeting extremely niche audiences and, when implemented correctly, paid social media advertising can accelerate progress to your marketing goals.

Welcome to another round of #HilemanTakeover! Today's special guest is Calli Roberts, Marketing Strategist here at Hileman Group. Let's give her a big round of applause!! As we've done in the past, follow the #HilemanTakeover hashtag on Twitter and Instagram to get a glimpse of who Calli is, as well as an inside look at life within our office!

I know, I know. Conferences are expensive. It can be next to impossible to get buy-in from upper management. You can't be offline for days on end. Traveling can be a pain. All of these excuses are legit. But, attending a conference in your industry can be one of the best things you do for your career all year. Who can say no to that?! Here are 6 reasons you should attend a conference this year (call your travel agent today)!

Valentine's Day is almost here! What better way to say "Hey, you're OK!" than with a valentine?! We have created several versions to send to your special digital marketing someone. From your favorite website developer to your dedicated email marketing specialist, we've got you covered!

Super Bowl ads are coveted 30- to 60-second commercials that all brands dream of producing. But, how can you be sure you can capture and engage your target audience in that short amount of time? Is your messaging clear? Do you pull at consumers’ emotions? Are you funny? With millions of viewers tuning in, not to mention the dollars at stake, the pressure is on.