If you are interested in creating a more sustainable wardrobe, there is a good chance that you will stumble across to minimalism. Minimalism is the movement that aims to simplify people’s lives by untangling their attachment to ‘stuff’, downsizing, and offering alternate vision of success- one that doesn’t promote more (money, things, experiences, work), and focuses on quality over quantity. At its essence, minimalism is a very sustainable concept. It

This post was sponsored by minimalist sustainable fashion label Paper & Fog who make gorgeous sustainable garments and homewares inspired by Japanese design traditions and the beauty of linen. These collaborations help to cover the costs of running this blog and continue bringing you great content for free. You can rest assured that I only collaborate with like-minded brands that meet the highest standards for ethics and sustainability, and that

I believe in the power of business for good, and believe that businesses need to be part of the solution to the sustainability crisis that faces our planet. But fashion (and indeed, capitalism) as we know it needs to be re-imagined. So you can probably understand why I am impressed with this designers take on her fashion business. This post was written by Elizabeth Stilwell and originally appeared on her

[pinterest] Making the change to a sustainable lifestyle leads us to question each little product, process and ritual in our lives. Many of the things we believe to be essential were actually only introduced to our culture by companies who wanted to sell products to us. Women only began to shave their armpits in the 1920s and 30s when razor companies stopped experiencing growth in the men’s shaving market. It

[pinterest] After last weeks post on the benefits of a minimal wardrobe, I wanted to bring you another side to the minimalist story. If you are interested in minimalism you must be warned that there is a terrible amount of wasteful ‘minimalist’ advice out there. It is bound to happen when a concept is in vogue. But it is something that I find quite worrying. People advising you to go

[pinterest] If you are interested in sustainability there is a good chance that you’ve come across the concept of minimalism. Sustainability requires that we learn to live with less. But it doesn’t necessarily require that you must automatically follow minimalism to live sustainably, especially if your personality doesn’t suit limiting yourself to just a few staple items. Still there is a benefit having a minimal wardrobe if it does suit

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Do you believe that you should be able to live stylishly without sacrificing your ethics? Do you want to live more sustainably without giving up your love of fashion? If you do, then this blog is written just for you.
Here you can find practical inspiration to live sustainably with style. Welcome.