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IBM Launches 'Carbon Strategy' Service in Project Big Green

How green are your feet? That's the question IBM wants to answer as it launches a new consulting service to determine the carbon footprint of IT organizations and help those organizations plan for greener operations throughout and beyond the enterprise.

IBM's new IT Carbon Strategy Study, part of its "Project Big Green" initiative, aims to develop strategies for reducing organizations' activities that result in greater than necessary carbon emissions, focusing both on central IT operations and on oft-overlooked areas, such as printers and desktop systems, as well as infrastructure, such as HVAC and power management.

"Significant reduction in carbon footprint can be achieved in often-overlooked areas such as desktop systems, networking components, server rooms and printers that can contribute more than 50 percent of the total energy consumption for IT," said Jeanine Cotter, vice president for IBM's IT Strategy and Architecture services, in a statement released Monday.

The service provides assessments of data centers and and the "distributed environment," which can include offices, warehouses, and other power-hungry environments. IBM said the service kicks off with a workshop where goals are agreed upon, followed by data collection, analysis, reporting, and recommendations. The studies, according to the company, will typically range from three to four weeks in duration.

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