InsightFive is a number worth fixating on. Why? Because when you truly believe in its power, good things can happen. Like, say, winning $555,555.

IdeaWe tell the story of Will Harris, a guy so fixated on the number 5 that his entire life revolves around it — from his morning rituals to his Cinco de Mayo vacation.

ImpactFantastic, for real. Our story was the best performing California Lottery campaign to date.

The core of the campaign is our tv commercial “Forever Five” in which we introduce the fable of a fictional fellow who is fixated on the figure five. Following the spot, we created an interactive experience, allowing everyone to find out more about this fascinating feeling for five.