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Rewind is a three-minute film about everything that is hidden, everything that comes before the simple act of putting on a jacket. This journey transpires in reverse, like a melodic dance, moving backwards from the final creation all the way to the initial idea. All this to convey that there is nothing simple about the process and that behind every single detail lie many individuals, hundreds of steps, care, attention, and also, love. Rewind tells a story of passion, creativity, commitment, teamwork. As with a film or with any finished work of art, it is impossible to imagine just how much time and effort is involved.This film is dedicated to all of this work. An homage for all those who work behind the scenes of that world.

Born in 1968 in Naples and raised in Rome, the cradle of Italian cinema and television, Ivan Cotroneo is a director, screenwriter and author who has won numerous prestigious awards for his work on a number of critically acclaimed television series, plays and films including Loose Cannons.

'I believe the idea of fluidity is essential: you arrive at a finished product with effort, but this effort is invisible. Everything that follows is unified, even though it is made of many parts, ideas, processes, weaving, colors, shapes and lines.'

'Simplicity and the ability to interpret reality in a surprising way are, in my opinion, the defining characteristics of Italian cinema. 'Craftsmanship', originality and inventiveness are distinctive features of our history, of our artistic heritage.'