October 2018

Videos are vital to content marketing. Whether hyper-short, short or long-form, videos generate the highest content engagement online. In fact, 72% of people opt for videos to engage with a product/service, when both video and text are available. This suggests

The European Parliament is calling for a full audit of Facebook after a series of security breaches. These include the Cambridge Analytica scandal and the recent data breach effecting 30M users. Therefore, we take a look at the proposal and

Instagram's IGTV launched four months ago. The long-form video feature shows videos up to 60 mins, whereas Instagram videos go up to to 60 secs. The feature got off to a good start but it's struggling to match competitors; in

We're seeing a shift in marketing strategy. Digital methods are swiftly overtaking traditional ad avenues. In fact, digital ad spend will surpass traditional by 2020. HubSpot suggests 97% of marketers are currently using social media, however 85% are unsure on

Social media marketing and community management go hand in hand. It's important to think of social media as your shop window. While community management is your customer service advisor. Therefore, this involves engaging, nurturing or cultivating an online audience, promoting

Mr Zuckerberg faced a grilling at the mercy of U.S. Senators in April this year following the Cambridge Analytica Scandal. Since then he's been escaping the doghouse whilst rejuvenating Facebook's tarnished reputation. However, whilst scrambling to make amends, the tech

In a similar style to platform rival Snapchat, Instagram has launched QR Scannable Nametags (similar to Snapcodes) worldwide on IOS and Android. In addition, they're testing School Communities in universities throughout the U.S. So let's take a look at these

Facebook developments came flooding in last week. They added new A.I. to the Marketplace, improving price suggestions, categorisations and visual search. Additionally, they launched Premieres, live video polls and Top Fans. We delve into the tech giants' latest developments, discussing

What do you get when you cross 5x cameras, a drone, 4x Honda ATV's, 3x camera operators, 2x creative agencies, 1x BTCC driver and a famous Scottish hill? An epic Honda film; thanks to a collaboration offer from MPA Creative.

Following our last blog on co-projects with Avinity. We have now secured a long-term co-partnership with Hyundai. The world's third largest motor company approached Avinity to improve engagement between it's UK dealerships. In addition, Momentum pitched how social media could