James Marshall

Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.

The Cooperative Trust and Filene Research Institute announced last week that James Marshall has joined the trust as its leader. Marshall succeeds Brent Dixon, who founded the trust in 2010 as Filene’s young adult adviser and led it over the past three years.