Idea Company is a product design studio established in 1989. In 1998, the ideaco brand was launched and began selling originally planned goods for everyday life in Japan. ideaco brand’s value lies in its smart revolution of daily life and we have gained a reputation for “unprecedented design which wasn’t possible until now.” Our designs are filled with Japanese traditional taste; their beauty lies in being minimalwith no additions or subtractions. One feature of ideaco’s products is their simplicity as well as long-term sustainability.