Your Call: What makes an effective corporate pressure campaign?

On the August 14th, 2014 edition of Your Call, we'll have a conversation about how people power can make big companies change their ways. Walgreens recently bowed to public pressure to remain in the US after considering moving overseas, and Oxfam successfully pushed General Mills to cut greenhouse gas emissions. What tactics work? How have the emergence of social media and the sheer size of multinationals changed what it takes to win? Join the conversation on Your Call, with Rose Aguilar, and you.

Guests:

Nick Guroff, Deputy Director of Communications and Foundations at Corporate Accountability International

Brayden King, associate professor of Management and Organizations at Northwestern University Kellogg School of Management