Bloomberg Sues Chinese Company over Terminal Design Infringement

The New York company asked for 6.6million yuan in compensation and an apology to be published on China Daily

A Shanghai court Wednesday began hearing on the case in which Bloomberg
accused a Chinese company of infringement on its Terminal design, according to a
local Shanghai newspaper.

Bloomberg filed a lawsuit against the Chinese company in September, 2011,
claiming that the company’s financial data device was close in design to
Bloomberg Terminal, its flagship product.

The New York company asked for 6.6million yuan in compensation and an apology
to be published on China Daily, the country’s official English newspapers.

Bloomberg said the financial data device “Da Zhihui” has adopted the similar
design of the Terminal’s dual flat-panel display, color keyboard as well as
overall style, which could cause confusion between the two products.

The Chinese company argued that its dual-panel display and color keyboard are
common products of Hewlett-Packard where both the Bloomberg Terminal and Da
Zhihui were made.

Besides, “there’s no need to copy Bloomberg,” said the Chinese company’s
lawyer, explaining that DaZhihui is China’s most-sold financial data device,
while noting that Bloomberg Terminal is “not famous” in the country.

The Bloomberg Terminal, which accounts for 80% of the company’s revenue,
expanded its business to China in 1995 and had become the country’s 3rd largest
financial information provider in terms of revenue by the end of 2009.

The newspaper said the case will continue as the Chinese company refused
Bloomberg’s offer to resolve the dispute through a meditation.

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