This course aims to provide you with an understanding of how mass media influence individuals' knowledge, beliefs, and behaviors. This course will investigate the vast body of empirical work on the effects of both media content and media technology upon audiences, with particular emphasis on the theoretical mechanisms governing these effects. You will be assigned a group project and apply the concepts and theories taught in lectures. Each group will come up with one or two hypotheses related to the social-psychological effects of media on their audiences. You will execute an actual study, analyze data, and interpret your results.
Prerequisite: 60 credits3 Credits