Will you vote 4 me?

For this year’s midterm elec­tions, per­so­na­li­zed text mes­sages sent to vo­ters’

phones are the cam­pai­gn tools that can­di­dates use the most. Can­di­dates even fa­vour these over TV ads, door-to-door cam­pai­gning and social me­dia plat­forms. “There’s no ques­tion that tex­ting is the brea­kout tech of 2018,” said Eric Wil­son, a Re­pu­bli­can di­gi­tal stra­te­gist, to the New York Times. “There’s so much com­pe­ti­tion in the in­box, we’re loo­king for other chan­nels. For now, that’s text mes­sa­ging.”