Jul 24 This Startup Raised $50 Million to Sell Brandless Products for $3 A Piece Online

A new startup is making a bet that you don't care as much about the brands you consume as you think.

Brandless, pitching itself as the "Procter & Gamble for millennials," offers a host of essential consumer items for a single low price of $3. Instead of a big logo emblazoned on a product, the actual attributes of the product are listed on the package instead.