TIM Music at Multishow Award

TIM arrived at Multishow Award making noise. Or rather, making a sound.

We have transformed Multishow Music Award on stage into TIM’s brand experience actions. The guests of the awards were impacted by the brand in two main moments: on arrival and at the end of the event.
In addition to engaging the audience, the activations generated a lot of spontaneous media and buzz on the web.as

ACTIVATION

Giant Interactive Piano

No red carpet. At the awards ceremony, guests were greeted with a giant interactive keyboard. As they advanced on it, the keys played sounds and lightened up, following the footsteps of each one. The action combined music and technology and made TIM shine in the event.

TIM Music Box

A mini-studio in the format of TIM Music logo was one of the highlights of the closing party. In space, the guests chose a song by the app, recorded a video clip with their friends and took the performance record on a special DVD.