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The new Lady Dior
2014 campaign brings French actress Marion Cotillard into the
spotlight. The Oscar winning star looks graceful and relaxed in the
new ads lensed by skilled photographer Jean-Baptiste Mondino even
though she's actually jumping from a hidden trampoline. The 38 old
fashion icon has been promoting the luxury fashion house's creations
since 2008, so the ballerina dancer type poses idea managed to bring
a touch of freshness to the new campaign.

Cotillard wears several feminine
dresses with a ladylike allure from Raf Simmon's Dior pre-fall 2014
collection. The gray background the new ads feature ensure the
attention will be focused exactly on the essentials: the new versions
of the iconic bag, and of course, the brunette star since, according
to the press release issued by the company, the iconic style created
in 1994 and later made popular by Princess Diana is meant to fit many
criteria in order to meet the needs of modern women: "timelessly
elegant, it's forever renewing itself in surprising and creative
ways".

The focus on femininity is strongly
reflected both in terms of color and print. From bold fuchsia toned
options to gorgeous styles featuring floral prints, the new
alternatives offer interesting representations of the concept of
modern femininity. The new Dior Lady 2014 campaign will make its
first print appearance on Friday in Vogue Brazil before debuting in
the U.S. in Vanity Fair on April 2.

A closer glimpse at the 95 second
making of video gives a much better perspective of the entire process
of making the new campaign offering a more up-close view of the new
options and makes us further understand why the new French actress
has managed to stay the face of the label for so many years: her
natural charisma and effortless graceful poses perfectly illustrate
the elements the iconic Lady Dior handbag has become defined by over
the years.