HI FRIENDS

Thursday, 18 October 2012

Before going
into the core of this topic we must first understand what leap frog strategy
means. Whenever we have to take a big/large step or jump in our life then few
steps of ours are to be taken back in order to ensure that the main step we are
taking is fail safe. This strategy is basically derived from the action of
frog. Whenever frog has to take a big jump then the frog takes its few steps
back in order to ensure that his steps are safe and secured. If the steps will
not be safe and secured then this will cause a trouble in the long run. This as
a whole is called as Leap Frog Strategy.

Now comes
the crux which would bring home the
point as to how our great epic Mahabharata
also contained such strategy.In the
battlefield of Kurukshetra, Arjuna was very much excited to fight his arch
rival Karnawithout any iota of
knowledge that Karna possessed weapon of
Lord Indra which was Amoghastra/Amoghshakti
which was grantedto him in lieu
ofKarna’s charity of highest order
by giving in alms to Indra the kavach and kundal which were part of his body
since his birth. This Amoghshakti wassupposed to unfailingly kill anybody aimed
at. However, this Amoghshakti could be used only once as told to him by Lord
Indra. Karna was strategic and had preserved this weapon to kill only and only Arjuna.
Lord Shree Krishna, who was not only Charioteer of Arjuna but was also his
friend, guide and well wisher, realized the gravity of the situation
consideringstrengths and weakness of
both Kauravas and Pandavas ( in management terms we can say SWOT Analysis).Considering
that Karna could use this Amoghshakti against Arjun any time whenever he would
face Arjun , Lord Krishna called Arjuna from the battlefield and in place of
Arjuna Bhima’s son Ghatotkach was sent to fight Kauravas . Ghatotkach was a
terrific warrior and heunleashed a
reign of terror causing devastating damage to the Kauravas’army . It appeared as if Ghatotkach was to bring
the warto the end that very day only. When the whole battle field started
showing the bloodshed of Kauravas’army ,it infuriated and inflicted so
fearful injuries in the mind and soul ofDuryodhanathat he had to compel his friend Karna to use his Amoghshaktifor bringing halt tothe Ghatotkach’s journey of seemingly endless
destruction of Kauravas’ army . Although Karna insisted that he had
particularly saved his Amoghshakti to be used against only and only Arjunayet on the frightened repeated insistence of Duryodhana
Karnawas constrained to use his
Amoghastra/Amoghshakti against Ghatotkach. Ghatotkacha was killed by
Amoghshakti. As it could be used only once so this Amoghshakti missed the
Karna’s intended war objective.(resource utilization missing the attainment
ofpurpose). This was strategy failure on part of Kauravas and a
Strategic gain on part of pandavas because on the final day fight between Karna
and Arjuna, Karna was deprived of required weapons which ultimately led to the
defeat of a great warrior like Karna. This was a Leap Frog strategy used by Lord
Shree Krishna in Mahabharata.

Tuesday, 2 October 2012

In order to raise the sales of
company or even small shop people do hell lots of advertisements either on TV,
through Print Media, through social networking sites, putting banners and what
not. These are also included in promotional strategies for any business unit.
As you can view a line out of my poemCustomer, Whether it is Product Place Price or
Promotion, What matters the most is the customer satisfaction. As per the
concept of Marketing Myopia what most of the businessman make a mistake that
they focus too much on a particular product and neglect the benefits,
attributes and services that are to be delivered to the customer after selling
that product.

Few weeks back I visited a shop
in Mehdipatnam area of Hyderabad city in Andhra Pradesh. I had to purchase a
pair of shoes from a decent shop. Being a person from middle class family I
can’t afford the Branded shoes. Although the shops nearby that shop which I
visited were having beautiful girls as sales persons and this shop had an old
man as its sales executive, but still the youth(including both boys and girls)
were attracted to this shop and not to other shops. I wondered that why despite
of beautiful girls in the shops as sales executives why those shops don’t have
so much of their customer base? First of all as a customer I thought that
quality must not be up to the mark of the competitors as compared to this shop.
But when I entered that shop and for purchasing shoes when I interacted with
the old man who was sales executive of the shop I felt delighted with the
behavior of this old man. He said following words to me Beta aap ye wala joota dekhiye, Nahin beta ye aapke pair me nahin
aayega, Beta iss joote ko pehnoge to bade acche lagoge, Beta aapko joota
pehenke koi taklif to nahi ho rahi hai etc. This made me realize that old
man’s affection is always being needed to every individual and customers like
youngsters always get attracted to the affection because the caring attitude of
an old man in the shop generates a feeling of healthiness in the minds of
individuals. This is also one of the strategies of differentiating from
competitors.

Thursday, 16 August 2012

Before we discuss about the role of an MBA towards society
we must first understand what an MBA is?? MBA in a common parlance means Master of Business Administration, but
as far as the holistic view is concerned MBA also means Managing & Balancing
Activities, Most Basic Awareness, and Master in Bringing Awareness etc.

In India there are many institutions which impart the
education of MBA. The names of top rated MBA institutions are IIM’S, XLRI,
JBIMS, XIMB, ISB, IMT Ghaziabad, MDI, IIFT, SIBM Pune, IBS Hyderabad etc. All
the institutions have one thing in common i.e. to make the students aware about
what is going in the real world scenario. For this purpose the method of case
studies is being designed in every MBA institute which makes student know the
realms of the society and Business world at large. There are various subjects
which impart various educations in an individual studying in MBA College.
Subjects like Statistics, Accounts and Financial management teaches an
individual to be efficient with numbers, Organizational Behavior & Human
Resource Management teaches the decorum to be maintained in the organization, Operations
Management teaches how the business works and the logistics in the business,
Marketing teaches how to make people aware about the product/service and create
a brand image in the minds of people, IT subjects teaches us to be efficient
with computer knowledge as the knowledge of computers is must in today’s world,
Legal aspects of Business environment as it is also necessary to know the legal
world. Not only this, also there are subject related to Business Ethics and
Corporate Governance which imbibe the value system, ethics and worth of Corporate
Social Responsibility in an individual.

Inclusive Society

The society where no one feels to be neglected and everyone
enjoys the equal right on everything, where there is no fights or battles on
the name of caste/creed/religion, where the feeling of brotherhood/friendship
is inculcated, where the society is free from evils of corruption, terror etc.is the society which can be called as Inclusive Society.

Role of MBA for Inclusive society

Whenever any MBA is asked that what do you want to do next
in the life?? Everyone has one answer “Job
which gives us the best suitable salary” and after spending so many years
in the job many individual feels that “why
to do something new as there is least surety and loads of risk involved in it”.
Is this what is being expected from MBA of a top rated college?? The answer
is Absolutely No.

The level of awareness which an MBA can bring to the society
is an edge in comparison to what others can do. MBA’s are the persons with
Confidence, Managerial Skills, Fabulous Communication skills, Intellect,
Knowledge and what not. Doing JOB for the whole life and not indulging in the
work for the society makes any individual feel that JOB is nothing but JUST OVER BURDEN which is burdening the
life. There had been many MBA’s who had been successful in doing some fruitful
work for the society. The principle of
POSDCORB which is being taught in every MBA college is useful for the
betterment of society. POSDCORB means

P – PLANNING

O – ORGANIZING

S – STAFFING

D – DIRECTING

CO – COORDINATING

R – REPORTING

B – BUDGETING.

An MBA can Plan the
work which is to be done, then Organize the
work that how it is to be done, Staffing involves
different persons who can be helpful in different ways, Directing involves the specific direction to be given towards the
work, Coordinating with the team
members, then Reporting the work
which is being done at whole and then Budgeting
of the new assignment to be done. If these principles are applied to the
society then the principles such as Staffing, Coordinating etc. can help to
create the environment of inclusiveness in the minds of the people

Examples of MBA graduates who worked for the betterment of society

One of the example of this is an ex ISB student Tanushree Jana who was successful in
bringing 200 farmers out of the poverty line by introducing the drip irrigation
in some areas of Karnataka by her social venture. This way she had been the
savior of life of 200 farmers which made her win the award by Proctor and
Gamble.

Vikram Akula the
founder of SKS Microfinance is also
an MBA from IIM Ahmedabad, established a
microfinance institution which is providing loans to the farmers at very low
rate of interest. This way he also has also given a ray of hope to the farmers.

Chetan Bhagat a well-known
writer of many books also writes many articles about the society both in
English as well as in Hindi newspapers is a post graduate from IIM Ahmedabad.
He makes everyone aware about the political system of the country and also
gives the solutions that what should be done in order to eradicate the problems
prevailing in the country at large.

Chhavi Rajawat an
MBA from Balaji Institute of Modern Management could have also gone for job
like what others have done, but she choose her own way to become Sarpanch of Soda village nearby Jaipur,
Rajasthan and even big newspapers like Times
of India has credited her to be the
changing face of rural Rajasthan. She sets as a big example of women
empowerment in the society.

Sanjeev Beekchandani an ex IIM Ahmedabad student who has a big hand
in giving jobs to many people starting from fresher’s to experienced persons
through his well-known site Naukari.com.

The above stated are the persons who are examples of those
who have done/are doing for the society at large with their skills acquired
during their tenure of MBA. If every MBA start thinking like these persons and
develop ideas for the betterment of society then surely that dream which
Gandhiji & Bhagat Singh had looked for India will come true and education of
MBA would be of a worth.

Tuesday, 17 July 2012

STRATEGIC POLITICS

Recently BJP President Nitin Gadkari made an announcement
that If
BJP gets the power then farmers will be fortunate to avail loans at zero rate
of interest in order to grow crops. Will this ever come true??? It is a
big question and no one has answer for it. If we look at some years back there
was indeed a same situation where that time BJP president Atal Bihari Vajpayee
also announced that aap hume seva ka mauka de, hum aapko shikayat ka mauka nahi denge. In
that elections though BJP won but it was unable to keep its promise which
indeed forced Congress to take over BJP. Although in the reign of Congress from
past two tenures there were many instances which were detrimental to the
country at large which resulted in inflation, petrol price rising, scams etc.
It’s very easy to go to village and give promises to the farmers and influence
them because they are not privileged of education. There was a sentence in the
Movie RAJNEETI ye pet ki maari janta hai, do roti ka aasra de do koi bhi rang ka
jhanda utha lenge. In the opinion of everyone a party consisting of Youth should come forward because only
youth has the ability to change everything.

Recently BJP President Nitin Gadkari made an announcement
that If
BJP gets the power then farmers will be fortunate to avail loans at zero rate
of interest in order to grow crops. Will this ever come true??? It is a
big question and no one has answer for it. If we look at some years back there
was indeed a same situation where that time BJP president Atal Bihari Vajpayee
also announced that aap hume seva ka mauka de, hum aapko shikayat ka mauka nahi denge. In
that elections though BJP won but it was unable to keep its promise which
indeed forced Congress to take over BJP. Although in the reign of Congress from
past two tenures there were many instances which were detrimental to the
country at large which resulted in inflation, petrol price rising, scams etc.
It’s very easy to go to village and give promises to the farmers and influence
them because they are not privileged of education. There was a sentence in the
Movie RAJNEETI ye pet ki maari janta hai, do roti ka aasra de do koi bhi rang ka
jhanda utha lenge. In the opinion of everyone a party consisting of Youth should come forward because only
youth has the ability to change everything.