TORONTO, Jan. 11, 2013 /CNW/ - Canada Beef Inc. is very pleased that the
Chinese government has finally agreed to provide certification to an
additional four Canadian processing plants for export to that country.
This announcement has come after continued efforts by the Canadian
Government and Ministerial officials to expand commercial access to
that market. Chinese market access is one of a number of key trade
agreements achieved through the leadership of the federal Market Access
Secretariat.

"From a Canadian beef brand, marketing and promotions perspective, we
are pleased an increased number of exporters will now be eligible to
ship to this promising and valued market," says Rob Meijer, President
Canada Beef Inc. "Our reputation as a reliable supplier of high
quality, premium grain fed beef is at the core of our Canadian beef
brand promise to customers around the world. Being able to match
demand with supply from a larger complement of federal abattoirs is one
of the primary means to ensure Canada will be competitive
internationally."

The Chinese market is highly valued to the Canadian beef and veal
industry. Canada Beef Inc. has determined the market to potentially be
worth upwards of $110 million under full market access. CBI is
committed to working with producers, packers, and Canadian trade
commissioners abroad to increase awareness of the Canadian beef brand,
optimize the value for Canadian beef products, and continue to build
strong relationships in China to ultimately increase demand for
Canadian beef.

Canada Beef Inc. is the cattle producer-funded and run organization
responsible for domestic and international beef and veal market
development. It has offices in Canada, Mexico, Japan, Hong Kong,
China, Taiwan and South Korea.