Ojon is introducing the first co-wash product to the UK - so are you feeling cray enough to ditch the shampoo?

Google 'co-wash' and you won't be short of web articles highlighting the not-so-new craze for kicking shampoo to the curb and washing your hair with conditioner instead.

Recommended for girls with thick or curly hair - the idea is that the light cleansing agents found in conditioners will mop up any grime, without stripping the hair like a heavy-duty shampoo.

It's quite an American thing (your Google search will flag up quite a few cleansing conditioners available in the States), but Ojon have decided to transfer the trend across the pond by launching the first one in the UK this April.

Ojon Cleansing Conditioner, £21 will be available at Boots from April 16th

Would you ever turn your back on shampoo? Let us know at @CosmopolitanUK #noshampoo

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