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TVS Motor enters super-premium bike segment

December 06 2017

Two- and three-wheeler maker TVS Motor Co hopes to sell 10,000 units of its 312cc super premium motorbike TVS Apache RR 310 in the first year and also launch the vehicle overseas.

"We plan to sell 10,000 units during the first year. The model will be available at our dealerships by the end of December. We will launch the model overseas in a phased manner," Sudarshan Venu, Joint Managing Director, told reporters here on Wednesday.

He said the company's facility at Hosur in Tamil Nadu had enough capacity to cater to the domestic and the overseas demand.

The company unveiled its super premium bike TVS Apache RR 310.

Venu said the model was made after the company had signed an agreement with German company BMW Motorsport some years back.

According to K.N. Radhakrishnan, President and Chief Executive Officer, the ex-showroom price of the new bike was Rs 2,05,000 and the price would vary from state to state.

Company officials said the premium motorbike segment was classified into three categories - Sport, Touring and Heritage - and Apache RR 310 would be in the Sport segment.