March 4, 2014 (Austin, TX) — DALLAS went to the highest bidder for $7,250 in the My Plates, My City Auction, which ran from February 3 - March 4. Bids came in for DETROIT, NEW YORK, and CHICAGO down to the very last second and sold for $1,800, $1,700, and $1,600, respectively. Here is the complete list of plates sold at auction and their winning bids:

$7,250$1,800$1,700$1,600$1,400 $1,100

$1,000 $1,000 $1,000 $1,000

Opening bids started at $1,000. Winners get to choose from over 35 plate designs and receive their message for a 10-year, fully-transferable term, with first dibs on renewing it. HOUSTON is the most expensive city plate ever sold at auction, going to the winning bidder in January 2013 for $25,000.

Since November 2009, Texans have purchased more than 181,000 My Plates, putting more than $21.9M in the general revenue fund, which helps pay for services for all Texans.

My Plates designs and markets new specialty license plates as a vendor for the Texas Department of Motor Vehicles. Texans have bought more than 181,000 My Plates since November 2009, putting more than $21.9M in the state general revenue fund. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. www.myplates.com.

TERMINOLOGY

-“Specialty” plate refers to any official license plate other than the state’s general issue plate.

-Specialty plates can be “personalized” plates, but they don’t have to be.

-My Plates and TxDMV use only “specialty” and “personalized” to refer to these plates, not “vanity,” which is pejorative and lacks accuracy.