Committed to tomorrow

The Bank’s new advertising campaign is being launched in various newspapers and trade magazines.

Following through on the previous campaign focused on our bicentenary, it highlights our central concern for people with the slogan “Committed to tomorrow” and portrays young Swiss personalities who will leave their mark on the future. Laetitia Guarino, a former Miss Switzerland, is the first of these ambassadors we have chosen.

In 1815, Louis Petitmaître established the first private bank in Neuchâtel. He was succeeded by his son Louis in 1872. Twenty-three years later, in 1895, Louis’ cashier joined forces with Paul Bonhôte to open Banque Antenen Bonhôte & Cie, which became Banque Bonhôte & Cie in 1903.