About Al Seer GroupAt Al Seer we partner with brand owners to build brands. Our primary objective is to grow brands faster than their respective categories, through category insight and flawless execution at the point of purchase.

Sales ForceAl Seer's strength lies with highly skilled, channel specific sales force that consistently deliver excellence at Point of Purchase. Our dedicated strategic business units provide focus to each portfolio of brands. We invest heavily in training and development to ensure continuous upgrading of skills & capabilities of our people.

Customer ServiceAl Seer’s large fleet ensures appropriate servicing of all channels. Customer service is a top priority for our group and we pride ourselves for being rated ‘Best-in-class’ by our customers.

Market ExecutionWhether it is distribution, quality of presence, execution of activities, speed to market or category management, Al Seer flawlessly executes winning strategies translating in store, the brand objectives and channel needs. A well trained merchandising team ensures the right visibility and share of shelf across all channels.

BrandsA wide portfolio of strong brands results in Al Seer being able to deliver significant value to our customers. We look to build a win-win relationship with our customers by understanding needs and alignment of objectives.

LogisticsAl Seer logistics works 24/7 to fulfill market requirements. Modern warehousing is available across locations in the UAE and Oman, and forms the backbone of our customer service commitment. This is supported by a large fleet catering to both dry and chilled products. ISO 22000 and HACCP certifications are indications of our commitment to delivering a better quality product.