Stand.earth, an environmental non-profit, released a video that accomplishes a rare two-pronged victory — calling out bad behavior from a corporation and making fun of hipsters. It features Spencer, an inexplicably scruffy chap who loves Starbucks cups because of their ephemeral nature.

“It can’t be re-used, it can’t be recycled, it exists for one moment in time and it exists just for me,” he says.

The video was created by Erika Share, former Senior Editor at The Onion and Anthony Easton, former managing editor of ClickHole.

Monica Nickelsburg is GeekWire’s Civic Innovation Editor, covering technology-driven solutions to urban challenges and the intersection of tech and politics. Before joining GeekWire, she worked for The Week, Forbes, and NBC. Monica holds a BA in journalism and history from New York University. Follow her @mnickelsburg

Get deep technical and business insights on the cloud from leaders at Microsoft, Amazon, Google, Apple and more. GeekWire’s Cloud Tech Summit is the premier independent technical conference for anyone looking to get ahead in the cloud, from developers to business decision makers. Including deep-dive technical sessions on AI/ML, Serverless, DevOps, Containers, SaaS, Hybrid Cloud and more.Learn more and register here.