Wildfire Report: 7 Social Media Strategies for Brand Building

the rundown

When it comes to posting on a brand's social pages, your messaging strategy
can make or break your community. If done well, messaging will compel
consumers to engage in a conversation with your brand. So what makes
certain brands so consistently engaging, while others fail to be noticed?
In this paper, we'll look at seven proven engagement strategies for
inspiring fans to like, +1, share and comment your brand's posts. We'll
also look at specific examples from a range of companies that consistently
get great results with their social media messaging.

"According to one study, a brand’s posts on Facebook typically reach just 16%
of its fans. So while publishing a steady stream of content is a very necessary
part of engagement strategy, it is not sufficient as a stand-alone strategy."