EyesOn Design Awards at the North American International Auto
Show 2011

Detroit, MI - January 10, 2011 - The EyesOn Design Awards
will return for their sixth year at the North American International
Auto Show (NAIAS). The awards bring together the design leaders of
automotive manufacturers, along with other industrial designers and
transportation design chairs at art schools, to judge the North American
and worldwide debuts at NAIAS. The show will take place during the NAIAS
press preview on Tuesday, January 11, 2011 at 4:00 p.m. ET. It will be on the Michigan Hall Stage (lower level) of
Cobo Hall.

The EyesOn Design Awards
serve as one of the two "bookend" awards shows at the press preview with
the North American Car and Truck of the Year (NACTOY) announcement on
Monday morning and the EyesOn Design Awards announcement happening
Tuesday afternoon. As a validation of exceptional work by their peers,
design departments hold the EyesOn Design Awards in high esteem. As
an indication of exceptional aesthetics from a professional standpoint, the
automotive, local, national, and international media look to the awards as
an indication of future industry successes and cues for where the
industry's designs are heading. With the Detroit show's focus on design and over thirty
debuts at the 2011 NAIAS, the excitement for the EyesOn Design
Awards has never been higher.

WHAT: The EyesOn Design Awards at the North American
International Auto Show: The only international automotive design awards to
be judged solely by designers. There are two EyesOn Design Awards for
Design Excellence: the EyesOn Design Award for Best Concept Vehicle
and the EyesOn Design Award for Best Production Vehicle

WHO: EyesOn Design Awards' Founding Chairman, Tom Gale, has appointed three design legends to be
chief judges for this event:

A Design Jury comprised of an international panel of highly-respected
design executives from major international vehicle manufacturers,
transportation design colleges, and retired automotive design chiefs will
judge all new vehicle introductions at the NAIAS 2011. A full list of
judges and more information is available at brophy.com/NAIAS.

WHY: As one of the world's premier auto shows, the NAIAS will
host between thirty and forty Global and North American vehicle
introductions at the 2011 show. Unique to NAIAS, an EyesOn Design
Award is a coveted accolade for automotive designers because of its
distinguished automotive designer jury which decides and presents the
awards. The 6th annual EyesOn Design Awards are sponsored by
Dassault Systemes and EyesOn Design automotive show. Proceeds of the
EyesOn Design Awards benefit the Detroit Institute of Ophthalmology
(DIO), an internationally-recognized non-profit which accelerates the
development of "artificial vision" -- technology which will one day allow
some blind and visually impaired persons to regain the vision to see the
world around them, including seeing the designs of automobiles.

Press Itinerary for Tuesday, January 11:

Morning: Pre-show interviews can be conducted during this time. Please contact
Drew Brophy, Jr. (dbrophyjr@eyeson.org) for
more information.

12:30 p.m. - 2:30 p.m.: Judges will be on the floor of the show inspecting each vehicle. While
media teams are welcome to photograph or film the judges, we respectfully
ask them to avoid distracting them and refrain from approaching them for
interviews during the judging process.

3:30 p.m.: Finalists will be sent over PR Newswire.

3:50 p.m.: Live webcast begins at brophy.com/NAIAS.

4:00 p.m.: The show begins. Awards given for Production and Concept categories.

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