I especially like her point about how others can’t benefit from what your team offers if they don’t know you exist. That’s a conscious reason for me to spread stats and success stories for my team. Part of my job is evangelizing excellent use of the web and social media, and that means letting people know we’re there to help them figure this stuff out.

You can also use those opportunities to dispel myths. One of my favorite windmills to tilt at is the notion that email’s dead as a communications tool. I love sharing that our most popular items are email subscription lists, with numbers far higher than any social media following.