Faithful

Faithful are a newcomer to the pet food market in the UK, who pride themselves on being one of the very few to offer a traditionally baked dog food.

They recognised Law Print as a packaging expert in the field and trusted us by being our first customer launching their new products in our Ready 2 Recycle flat bottom bags.

“Faithful is a subscription based dog food supplier who firmly believes in 100% British sourced products, being involved in the full process from Barn to Bowl.

They not only focus on the quality of product and the added value service to their customers, it was also really important for them to use a more sustainable packaging solution to complement their brand identity. After all, they are called Faithful for a reason!”

What did we do?

Materials & Manufacturing Expertise

Format Optimisation

Pre-and Post-Press Quality Management

Print & Colour Management

Supply Chain Logistics

Being a new business entering the world of pet food, Law Print guided them throughout the whole process, providing them with advice on pack formats, material specifications, new features coming to the market and finishes.

We met them to show them various samples to help them choose the most suitable bags and carry out the initial test filling, which we always strongly recommend to our customers. It doesn’t matter if you are an old customer and have packed pet food products for a long time, bags will packed differently and products have different densities.

Faithful believes that slow baked dry dog food is better for your dog, as the baking process can better protect the natural goodness and deliciousness of their wholesome ingredients. It also means they don’t need to add anything artificial at the end of the process to make it taste and smell good.

This sounded more like it to them and this is exactly what you’re getting with Faithful Pet Food.

With an additional requirement for convenience, we also specified a single lip zipper on the 2.5Kg & 5Kg bags that allow the consumers to re-close them easily.

Our Ready 2 Recycle range of sustainable packaging solutions in PE/PE structure is the most complete on the market, from pouches to quad seal and flat bottom bags, with PE zipper and PE handle options.

“From start to finish, Law Print were fast and efficient and response time was brilliant, keeping us updated throughout the whole process. Feedback from customers has been fantastic – they love the simple and smart designs, and clearly approve of the sustainable choice of packaging.” says Sanjay Boparan.

Faithful is currently available online from the Faithful Pet Food’s website, where you can subscribe and order food especially tailored to your dog.

Faithful Pet Food came to us as “the experts in packaging for pet food”. They were looking for high quality, sustainable packaging to launch their new brand and our Ready 2 Recycle bags were the perfect solution for this. It was a pleasure working with them on this project.