Wayfinder Active to go head to head with Nokia Sports Tracker?

Wayfinder recently introduced its Nokia Sports Tracker like product called Wayfinder Active to the mobile market of U.S. and Canada. Wayfinder Active is a free GPS mobile application which combines maps, GPS recording and statistics, and is designed for people who enjoy various outdoor activities.

Once the application is installed on a mobile phone, each user will have access to a world wide map and the ability to record and share routes with a single keystroke. Users can follow in the footsteps of friends’ adventures and training routes by importing routes and tracks directly from and to their mobile phone.

Similarly to Nokia’s app/service combo, Wayfinder Active also has an online component, ActiveOutdoor, which “takes outdoor activities to the Internet.” Each activity is recorded in a standard GPX format, and the route is then uploaded to ActiveOutdoor. If needed, users can preload a specific route onto the phone memory so they can enjoy their activity without thinking about where they are going. Once a route or training trail is completed, the activity is automatically uploaded to the online community.

Additional features include detailed statistics such as maximum, current and average speed during each activity, plus the distance travelled and calories burned. With a built-in compass and a “Reverse Route” feature, users can easily find a route to anywhere.