Viper is an Authorized Retailer for all collections featured on our website.

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Why Viper Apparel?

Viper Apparel Prom & Pageant, has been voted the #1 Prom store for the last 8 years. We are also proud to be the official wardrobe sponsor for the Miss Michigan & Miss Michigan’s Outstanding Teen, Miss Nevada & Miss Nevada's Outstanding Teen, Miss & Teen Michigan USA Cocktail Sponsor , Miss Blossomtime & Miss UNM Michigan. We carry over 30 different designers between our two locations, including one of a kind dresses that are exclusive to Viper Apparel. Popular designers include: Sherri Hill, Mac Duggal, Rachel Allan, Jovani, Tiffany and many more! We also have a unique and well known policy: We will not sell the same dress to the same event, not even in a different color! You will be guaranteed to have a unique look that no one else will have! We cater to all your formal needs: from dresses to shoes, accessories, alterations, we do it all!