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The New Kid On The Baby Skincare Block

When a pr recently sent me a Naïf Babycare Travel Kit to sample, it instantly caught my eye. Partly due to the super cute eco pouch it’s packed in, partly to it’s unique back story.

Like a lot of new baby products out there, Naïf Babycare first came to frutation when it’s Dutch founders couldn’t find a high quality, all natural, nurturing babycare brand they were happy to use on their new borns. Unlike the majority of new baby products Naïfs’ founders aren’t mums…they’re Dads!

Naïf Babycare FoundersJochem Hes and Sjoerd Trompetter

Convinced they had found a massive gap in the market new dads Jochem Hes and Sjoerd Trompetter quit their high profile jobs and teamed up with Swiss dermatologists to created an all natural brand using only the highest quality ingredients, tested and approved by parents.

The Naïf Babycare Range

Designed to appeal to both parents and little ones this sweet smelling, reasonaly priced range containing ingredients such as cotton seed oil, sweet almond oil, macadamia oil avocado oil and chamomile, covers everything from shampoo and cleansing wash to their recently launched Diaper Cream (or nappy cream to us Brits).