Posters That Were Not Selected:

The aim of my Final Major Project was to continue the pattern design element of my favourite project Design To Sell. It took time to think of the platform I would show my patterns on, from prints, to clothing or a swatch book, creating a mind map of ideas. The swatch book was decided in the end as the best platform to show the patterns, showing them in a professional way.

I made a variety of mood boards to give plenty of inspiration for my ideas. Mood boards were created of the work of artists, contemporary wallpaper designs, trendy interior design and photos of natural forms with their own natural patterns. From the many artists I have researched, Victor Vasarely had the biggest impact on my direction and style of work. I developed my own version of the iconic three dimensional looking dome in Victor Vasarely’s painting “Vega Nor – 1967”. I used my own version of the dome in the last three series of my swatch book. Fibonacci has also influenced my work, studying him and his mathematical theories during the Innovation Challenge, learning about the Golden Spiral and the Fibonacci Sequence. The experimentation in the Innovation Challenge has shown me how I can use the Fibonacci Sequence to work out equations and angles, to position the shapes accurately. The Fibonacci Sequence and Golden Spiral was the beginning of my series of designs, creating an elegant mandala made from multiple golden spirals, spaced evenly by an angle worked out from dividing 360 degrees by a number of the Fibonacci Sequence. Red Flare and Golden Sunflower were my first two designs, combining two spirals of 13 golden spirals, layered on top of each other, cross hatching, creating a mandala. They were impressed with the maths that went behind my designs, winning the Innovation Challenge. From that point, the Golden Spiral and Fibonacci Sequence has played an important role in the design process, as a guide in the layout of patterns.

One of my challenges was to work out the best way to present the designs in the book. In the beginning, I was going to bind the book myself, to give it a hand finished look. At one point I started considering if I could sell them, thinking about getting at least 10 copies printed by printer outside of college, like Inky Little Fingers, who do a good deal. However, I was running out of time to get it outsourced, plus through discussions I realised that swatch books are meant to be free, so I decided to get one printed for people to thumb through. I could not afford for the cost of the final piece to exceed over a £100, so I looked more local to find cheaper printers without compromising on quality. I was in luck finding that the Art Side did the best deal, with the six A2 posters, one A0 origami print and the printing and binding of the book coming to £75.

Overall, I felt that I did achieve the majority of what I set out to do at the start of the project. There were things that slightly changed throughout my journey in the project, whichwas to be expected. However, I did create a beautiful swatch book, consisting of many designs that do combine maths, nature and pattern. My designs did receive a very positive reception with peers, tutors and members of the public, telling me ideas of what they felt the patterns could be used for, including wrapping paper, prints, clothing, interior furnishings as well as wallpapers. I have developed a more in depth knowledge of the workings of InDesign, as well as Photoshop and Illustrator, which will benefit me in future publishing and creation of my work. My lecturers helped me on InDesign, to sort out the layout of my bookand was inspired looking at the layout of professional swatch books.

The one thing I was disappointed about, is that I ran out of time to produce the music piece to go along with the patterns, which was part of the originally proposal, but the important thing is that the book was made on time. If I had more time and a bigger budget, I would of considered to print some of my patterns as rolls of wallpaper and even would considered to print them on textile, commissioning a textile student to make clothing from it to wear. Now that the patterns are made, I can in the future try to turn them into sellable products, like wallpaper, wrapping paper, clothing and furnishing covers, which can be sold in places like Native Makers.

The Private view was a very enjoyable evening, receiving allot of positive feedback from peers, tutors and members of the public. People took allot of interest in my origami pot, asking how I did it, telling them in basic terms how I made the pot. Fortunately, a considerable few people did have a look in my book, complementing me on how amazing the designs are and were impressed by the sheer quantity of designs I managed to produce. They were impressed to see the some designs printed as posters, showing the patterns in all its glory. People suggested to me what they felt the patterns could be used for, suggesting for them to be used in wrapping paper, prints, pillow cases, clothes, cards and wallpapers. The patterns in my book were designed to be multi purpose. For example, there were designs that would be perfect for clothes, but too busy and vibrant as a wallpaper. Overall, I am really happy of the outcome of my project and do intend to look into using these patterns the future to make sellable products to sell to places like Native Makers, all more local to me, the Ivybridge Artisan Market.

Victor Vasarely is one of my favourite artists, who has had a great influence on my work, especially in the Inverted Vasarely Flower Series, Vasarely Fibonacci Series as well as the Vasarely Flower Psychedelic Series. Our work connects because we both use vibrant colours and both achieve the appearance of three dimensional form in both our work. My flowers were inspired by one of his most well known paintings, Vego Nor 1967, taking inspiration from the three dimensional looking dome, creating my own three dimensional looking dome, to appear to protrude out from the flower. It all started from a circle, which I filled with warped lines, infilling the warped squares within this grid with two tones of consecutive colours. To enhance the illusion, I added areas of highlight in the centre of the dome, with areas of shadow around the outer edges of the dome. The outer petals were created using the 8 point Fibonacci spiral I created.

The clear similarities of both our work are the domes, because I studied his work to work out the way he created the illusion of three dimensional form, which I put into practise in my own work. The differences is that fact that it orientated around a flower, which in some of my patterns, were used dozens of times to simply create swirls, which were repeated multiple times to create a more complex pattern, e.g my Vasarely Fibonacci Flower series. My Vasarely Flower Psychedelic Series, connects to the work of Victor Vasarely in a different way, showing a sense of kinetic energy. When ever I look at the psychedelic pattern, I always seem to feel as if its moving, which is thanks to the highlights in the designs. Victor Vasarely was known as the pioneer of kinetic art, with his work showing a powerful optical illusion of movement, which is why my work connects with his.

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