When you think of milk products you think heavy rounded corners, opaque or glass bottles and lots of soft blues and whites. So Adam Åkesson and Jonas Eriksson decided to do the exact opposite and it is quite an interesting idea. The can is cool all on it’s own. The packaging grabs your eye and I think it certainly makes milk more hip. We need more beautiful packaging ideas like these on our shelves.

The concept was created as a part of an assignment to rebrand Wapnö, a “dairy company that produces milk from their one single farm.” Their objective was to make this milk brand cool to young people, who generally tend to drink bottled water or sodas.