The Who – Chris Shambrook

Chris's job is to come up with simple ideas from his work as a psychologist and turn them into programmes that we can deliver as a business that we know people will value and want to make use of asap!

The Why – Chris has a passion for elite performance. He's been the Psychology Consultant for the GB Rowing Team since 1997 and having just finished his fifth Olympic cycle with the incredible success of Rio 2016, he's as enthusiastic as ever to apply what he knows about the psychology of success to as many people as possible.

The How – Rio 2016 delivered amazing performances and results. For many of the athletes and coaches a great deal of psychological preparation was involved in being ready to take the stage at the biggest sporting event the world has ever seen. These very same psychology ideas work in all areas of Human Performance, so the HOW is all about techniques road-tested and exploited by Olympic Gold Medalists, applied to any challenge you and your team might be facing. The HOW is simple - practical psychological coaching, grounded in great theory, supported by amazing results and then made relevant to the challenges you face.

Never Stand Still – Chris is responsible for developing the content that sits behind all of our programmes, so he is constantly looking for more relevant and effective ways to communicate our messages. With a foot in the world of Olympic sport still, he is also responsible for making sure that we are fully utilising the tools and techniques that are behind the recent Olympic success in all of our work to ensure that we really do help people think, prepare and perform like elite athletes.

the who:
Quite simply, we're a team of verydifferent people from very differentbackgrounds - sporting, corporate, academic - who all share a common view of the world. When it comes to high performance, success is a matter of choice.

the who:We know we’re nothing without our customers. Their incredibly hard work on the road to high performance is what turns knowing into doing, whilst getting us all excited when we discover how good they really can be.

Some of the best known brands and businesses in the world give us the privilege of working with them. A few of them are listed here. If you’d like to talk to our customers about their experience in working with us, let us know and we’ll put you in touch directly.

Hall of Fame
Our purpose is to help the corporate world to think, prepare and perform like world class athletes. Being world class means consistently demonstrating qualities that epitomise the elite and make them different from the ordinary, and the people in this Hall of Fame have shown themselves to be extraordinary in doing that

They adhere to the principles of high performance, especially when times are toughThey apply high performance principles consistently, not as a one offThey’ve internalised the principles and value using themThey role model themThey've done these things effectively to drive resultsThey have a drive to continue their performance journey and keep setting higher standardsWe feel proud to have worked with them

We’re privileged to know some people who, in our view, are world class in their chosen field. This section of the website is to celebrate these people and shares their stories.