YANASE’s Volkswagen Showroom in Shinjuku moved and opened in January 2017. We handled planning and production of its promotion such as DM, e-mail magazine, newspaper flyer, and outdoor ads. The showroom was made into a Botanical Showroom by the “plant hunter,” Mr. Seijun Nishihata and this unprecedented attempt attracted media attention and it was very crowded with many people especially after the grand opening.