Amazon has just gone live in India as junglee.com but unlike the main Amazon.com store where most of the products are sold directly by Amazon, their India store is more like a yellow pages-style directory where hundreds of online and offline sellers in India have uploaded their product catalogs.

If you are to a buy a product from Junglee, you don’t buy it from Amazon.com (probably because of the FDI rules in our country) but will be redirected to the seller’s website. The seller is responsible for the shipping, they may have their own refunds and returns policies and each may offer a different payment mechanism.

Amazon in India

Thus, at this time, Amazon in India is mostly looking like a comparison shopping engine. There’s no universal shopping cart (you cannot buy products from multiple sellers in one go) though you can use your main Amazon.com credentials to log into Junglee.

I am still quite happy with this development though as it highlights the lesser-known online merchants in India and one can always use Junglee to get a better idea of the price of a product. It may not have an immediate effect on the business of Flipkart but going forward, that could change.