Exclude specific audiences from your targeting

By reaching only the audiences that are relevant to your business, you can help to reduce your costs and increase the likelihood that your ad will attract clicks and conversions. In addition to reaching specific audiences with your ads, you can exclude unrelated and therefore unprofitable audiences. This article shows you how to exclude specific audiences if they're not a good match for what you're advertising.

Bear in mind that audience exclusions are only available in certain campaign types: