Impact of Google +1 on Search Engine Results Pages

By Julio Fernandez

On March 30, 2011, Google unveiled +1 (plus one), a button that will help users make recommendations on search results, ads, even websites they find useful. Friends and contacts of the user who made the recommendation will be able to see the Google +1 result. This Neo@Ogilvy Viewpoint will provide a greater understanding of how Google +1 will impact search engine results pages.