Three’s performance report shows massive coverage growth

8 Aug 2017 by James Rogerson

Three is having a big year, as its performance report for the first half of 2017 shows a number of improvements, including a massive 91% 4G population coverage. And it’s not just 4G that’s improved, as Three’s overall indoor coverage (which is trickier than outdoor coverage) now stands at 97%, up from 81% in 2015.

With 4G coverage so widespread it’s no surprise that now 86% of customer handsets are 4G-enabled, and customers are clearly happy with the network too – Three’s Net Promoter Score (a score which measures customer experience) is at +21.

That might not mean much to you, but it makes Three the best ranked mobile network operator, something which it’s achieved for over three years. The network has also had the fewest complaints according to Ofcom and is ranked top in a Which? retail satisfaction report.

Word of mouth is seemingly spreading too, as Three reports that its customer base has grown 9%, to 9.9 million active customers – that’s an increase of 835,000.

Those customers are also making the most of Three’s data, with an average monthly use of 6.9GB, up from 5.4GB a year ago. In fact, Three carries 35% of the UK’s data traffic.

Half of that data is streaming media, a figure which is sure to grow now the network has launched Go Binge – letting you stream an unlimited amount without eating into your allowance.

Three also uses the report to highlight the fact that Feel At Home is now available in 60 locations, letting customers roam for free. That’s more destinations than any other network and amounts to 80% of the places that Three’s customers travel to.

With all these improvements it’s no wonder that Three’s revenue is also on the rise, up 10% from this time last year to £1.16 billion. Here’s hoping Three’s end of year report is every bit as impressive.