Brand Marketing Manager

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: Brand Marketing Manager

Location: Los Angeles, California

Company Description: Leading online destination for young women's fashion

Responsibilities:

Influencer Relations & Celebrity Partnerships

This position will be responsible for our paid and earned influencer program and will be primarily focused on partnerships, strategy and relationships with influencers, celebrities, ambassadors, bloggers and creators. This position will lead the development and execution of strategies to engage and leverage influencers across digital platforms to turn them into passionate brand advocates for the brand, with the goal of converting the influencers audiences to also advocate for the brand, engage with the brand, and become customers.

- Work cross functionally with social team & UK counterparts to build and execute 360 programs

- Oversee YouTube agency

- Manage budget tracking across influencer spend

- Produce reports measuring ROIs (return on influencer spend), additional KPIs, and impact of influencers on an ongoing basis and in campaigns. Create a regular publishing schedule and content calendars for influencers and ambassadors that support product launches, brand priorities, and fuels content for social platforms and overall awareness

- In partnership with the social media team, monitor influencer dialogue and feedback and make recommendations for action.

- Manage brand marketing assistants who are responsible for organic outreach and gifting, and who serve as day-to-day contact for influencers