Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in November 2019, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARESBased on Total Unit Sales of Products Invoiced in November 2019

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

40.80%

DC ENTERTAINMENT

26.74%

IMAGE COMICS

8.57%

IDW PUBLISHING

3.62%

DARK HORSE COMICS

3.37%

BOOM! STUDIOS

2.95%

DYNAMITE ENTERTAINMENT

2.24%

VIZ MEDIA

1.26%

TITAN COMICS

1.20%

ONI PRESS INC.

0.97%

VALIANT ENTERTAINMENT LLC

0.86%

ARCHIE COMIC PUBLICATIONS

0.73%

HACHETTE BOOK GROUP USA

0.72%

RANDOM HOUSE

0.61%

AFTERSHOCK COMICS

0.44%

ST. MARTINS PRESS

0.37%

LION FORGE

0.37%

FANTAGRAPHICS BOOKS

0.35%

AVATAR PRESS INC

0.30%

ZENESCOPE ENTERTAINMENT INC

0.27%

OTHER NON-TOP 20

3.25%

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

43.75%

DC ENTERTAINMENT

29.51%

IMAGE COMICS

8.50%

IDW PUBLISHING

3.39%

DARK HORSE COMICS

2.58%

BOOM! STUDIOS

2.49%

DYNAMITE ENTERTAINMENT

2.11%

VALIANT ENTERTAINMENT LLC

0.94%

ONI PRESS INC.

0.80%

TITAN COMICS

0.80%

ARCHIE COMIC PUBLICATIONS

0.77%

VIZ MEDIA

0.48%

AFTERSHOCK COMICS

0.45%

ZENESCOPE ENTERTAINMENT INC

0.27%

LION FORGE

0.24%

HACHETTE BOOK GROUP USA

0.24%

AVATAR PRESS INC

0.17%

RANDOM HOUSE

0.15%

ST. MARTINS PRESS

0.11%

FANTAGRAPHICS BOOKS

0.10%

OTHER NON-TOP 20

2.14%

COMPARATIVE SALES STATISTICS Based on Total Unit Sales of Products Invoiced in November 2019

DOLLARS

UNITS

NOVEMBER 2018 VS. OCTOBER 2018

COMICS

-16.49%

-19.71%

GRAPHIC NOVELS

-21.10%

-23.49%

TOTAL COMICS/GN

-17.81%

-19.99%

TOYS

6.76%

-23.81%

NOVEMBER 2018 VS. NOVEMBER 2017

COMICS

-4.98%

-11.24%

GRAPHIC NOVELS

-30.36%

-31.11%

TOTAL COMICS/GN

-13.61%

-13.02%

TOYS

-10.88%

-19.52%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.48%

-6.06%

GRAPHIC NOVELS

-6.67%

-7.25%

TOTAL COMICS/GN

-0.98%

-6.15%

TOYS

-3.25%

-3.25%

NEW TITLES SHIPPEDBased on Total Unit Sales of Products Invoiced in November 2019

PUBLISHER

COMICSSHIPPED

GRAPHIC NOVELSSHIPPED

MAGAZINESSHIPPED

TOTALSHIPPED

MARVEL COMICS

79

39

0

118

DC COMICS

67

40

0

107

IMAGE COMICS

57

18

0

75

IDW PUBLISHING

33

14

0

47

BOOM! STUDIOS

23

16

0

39

DARK HORSE COMICS

16

19

0

35

TITAN COMICS

10

13

5

28

VIZ MEDIA LLC

0

26

0

26

DYNAMITE

17

4

0

21

ONI PRESS INC.

8

4

0

12

OTHER NON-TOP 10

113

206

17

336

TOTAL

423

399

22

844

Dollar Market Share – November 2019

Unit Market Share – November 2019

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.