AWARD-WINNING TALENT TO LEAD NORTH AMERICAN CREATIVE

New York – THURSDAY, OCT 23 – Omid Farhang joins Momentum Worldwide, the world’s leading total brand experience agency, as Chief Creative Officer, North America. Farhang, who will join on November 10 and be based out of Momentum’s world headquarters in New York, will lead a creative department that spans across the U.S., drivingcross-platform creativity andbusiness results for the agency's full roster of clients.

“Omid is not only a tremendous talent, but even more importantly, he’s a tremendous cultural fit for Momentum,” said Momentum Worldwide Chairman/CEO Chris Weil. “His work has influenced people across the industry and the world, and his creative talents and vision are going to help Momentum continue creating the best experiences connecting brands and people. We are excited to have him join our family and lead our creative teams.”

Most recently Chief Creative Officer at Narrative, Farhang previously was a Creative Executive at Creative Artists Agency (CAA), working with clients including General Motors, Coca-Cola, Diageo, Southwest Airlines, Best Buy, and more. Among his most recognized work at CAA was the “ZZ Shock” campaign for Diageo’s Jeremiah Weed whiskey brand, which earned a Bronze Lion at Cannes in 2013 in the Branded Content and Entertainment category. The experience-driven brand campaign featured the band ZZ Top performing in a space behind a beer refrigerator, surprising customers at a convenience store.

He began his career at Crispin Porter + Bogusky (CP+B), rising in four years from Intern to Group Creative Director, creating work for Volkswagen, Burger King, Gap, the “truth” anti-smoking campaign, Microsoft, Bolthouse Farms, and others. One highlight was the highly awarded “Whopper Freakout” campaign for Burger King, where customers were told that the Whopper had been removed from the menu and the campaign captured their outraged reactions through hidden cameras. The work netted multiple Gold wins at Cannes (Integrated and Cyber); a Grand Effie; Golds at the Andys (Television and Integrated), the Clios, the London Advertising Awards, and the One Show (Television and Integrated); Client of the Year honors at the One Show; and was a major component in CP+B being named by multiple outlets as Agency of the Year.

Rob Reilly, Global Creative Chairman, McCann Worldgroup, said, “From years working with Omid, nobody is better at knowing what is happening in culture and applying it to brands so they seamlessly connect to the world. He’s a great guy with a huge personality that is infectious.”

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ABOUT MOMENTUM WORLDWIDE

It's not about what brands say. It's what they do that matters. People are no longer satisfied with simply "hearing" a brand's message; now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for the best brands in the world. We do this with expertise in business and communications strategy, idea and content creation, and flawless execution across every possible touch point—including events, sponsorships, promotions, advertising, shopper and retail, music, entertainment, social, digital, product and package design and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Mondelēz International, Microsoft, Walmart, William Grant & Sons and many more.