When we began this site in 2004 ad agencies had yet to start their own blogs. Today, an agency with no blog is naked on the Web. Be that as it may, many agencies are poorly dressed when it comes to their blogging output. Why do you think that is? Why Do Ad Agency Blogs […]

Ron Tite of Sharpe Blackmore Euro RSCG conducted a “Creative Director Roundtable” last month. Here’s the first of five installments: According to Marketing Magazine, some of Canada’s best creative directors are featured in this group discussion. Sitting down with Tite were (left to right) Jon Freir, senior vice-president and creative director at MacLaren McCann; David […]

Caroline McCarthy of CNET listened to IAC founder and Chairman Barry Diller speak at South by Southwest on Monday. She says Diller provided “a bit of blunt, curmudgeonly insight for a conference best-known as a hub of the young, wide-eyed, and exuberant.” Diller was asked on stage about the presence of a tech bubble. “Well, […]

Every company is a media company. Some more so than others. According to Washington Post, professional and big-time college teams aren’t just news sources now; they’re in the news business, too, with their own radio, TV and Internet operations. Typically, I’m all for a brand taking the content reigns, but this particular situation isn’t benign. […]

adidas today unveils the brand’s largest marketing campaign in history. Montreal-based agency Sid Lee, global lead-agency for the entire adidas brand, created and produced the new campaign. The campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and […]

Sorry for the headline. I would’ve been a multiple Gold Pencil winner back in the 80’s with chestnuts like that one. But yeah, if you’ve got a cushy voiceover gig for a company that does most of its business in Japan, don’t send insensitive Tweets about the earthquake. From The Atlanta Journal-Constitution: The Columbus, Ga.-based […]

According to Los Angeles Times, a cost-cutting wave of consolidation of rival newspapers within regional markets may be under way. The possible sale of Freedom Communications, parent of the Orange County Register, is one scenario where slashing expenses via consolidation appears to be a central element of the offering. “This is all about geographic clustering,” […]

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

IFC is streaming live interviews from its Crossroads House at SXSW. Frank Rose of Wired.com and author of Art of Immersion sat for one such interview. I’m not sure who the interviewer is here, but I am sure that he upstages Rose. Speaking of gaming, ReadWriteWeb has an interesting piece about how game mechanics will […]

If there was ever a time and place for an Apple pop up store, it’s 6th Street in Austin this weekend. According to The Statesman, a team from Apple rolled in to town last Monday, picked their favorite location, signed a two week lease with Plat.Form Real Estate, and set about retrofitting 5,000-square-feet of space […]