New Scientist

19 Sep 195744 pagesVol. 2, No. 44ISSN 0262-4079

Published by Reed Business Information

New Scientist magazine was launched in 1956 "for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences". The brand's mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.