Valastro gives three reasons. One, "If the couple can't agree, the bride should get the wedding cake she wants; he can have his groom's cake," he says. Two, "It's a fun way to do something really fun and themed—I just did a huge tennis ball cake!"

And finally, "It's perfect to serve at the rehearsal dinner. It gets guests excited about the wedding and is more personal than a regular dessert."
Photo: Courtesy of Carlo's Bake Shop