Consumers and government policy makers are becoming increasingly environmentally conscious. Almost daily, newsreaders around the world are shocked by the toll that common consumer plastics and packaging are having on the world's oceans. Given this and increasing climate and environmental awareness, consumers are becoming much more brand aware. From North America to Australasia, consumers are consistently choosing brands with solid environmental and fair trade credentials. Is your business being left behind by the rising tide of consumer-led environmentalism? It doesn't have to be, we can help.