Expansive Pairing

Cocktail pairings that think outside the box entice the adventurous

Implications - Highlighting the continued interest in unconventional flavor combinations, consumers are opting to participate in avant-garde experiences that see cocktails paired with unexpected multi-sensory elements or dishes. This shift speaks to the expectation that going out for drinks is now a multifaceted event with one-of-a-kind experiences built-in.

London Fox is not just another e-cigarette brand on the market. Its e-cigarettes were created with bartenders and mixologists with the intention that the e-cigarettes could be enjoyed alongside... [More]

Vancouver’s Cartems Donuterie and Clough Club recently teamed up to launch the Clough Club Pop-Up, which involved donut and cocktail tastings. A ticket to the event hosted at Cartems Donuterie... [More]

For the World Class Great Britain Bartender of the Year 2016 competition, mixologist Aidan Bowie created not just a novel cocktail called the Vetiver Woodland Martini, but a hand cream to go with it.... [More]