This new architecture enables converged OLTP and OLAP data processing within a single in-memory column-based data store with ACID compliance, while eliminating data redundancy and latency. By providing advanced capabilities, such as predictive text analytics, spatial processing, data virtualization, on the same architecture, it further simplifies application development and processing across big data sources and structures. This makes SAP HANA the most suitable platform for building and deploying next-generation, realtime applications and analytics.