8/11/2007

The Biggest Thing Since Sun-Drying...

Does everything these days have fucking chipotle in it?

I remember back when chipotle first gained mass exposure. It was in a Wendy's chicken sandwich. People were confused by this strange new word. At first they pronounced it chi-POLE-tay rather than chi-POTE-lay. Now you can't go five minutes without being bombarded by some new chipotle-flavored food. I think they make chipotle-flavored Pop-Tarts now.