Statistics

Almost nine out of 10 small business reps say social media has been helpful to their business, but other stats in the same survey lead me to think that number could be even higher. The numbers come from a recent Vocus/Duct Tape Marketing survey of 400 decision makers at small- and medium-sized business and organizations. […]

Although some surveys suggest that Facebook has become the primary way that many small businesses invest in their online presence, there’s still plenty of data out there that suggests Facebook is a mixed bag when it comes to measuring success. Manta just released the results of a survey it did in August of 614 U.S. […]

This caught me by surprise when it crossed my desk this afternoon: OpenTable is saying that it has more than 15 million restaurant reviews. Really? OpenTable? That’s half of the 30 million reviews that Yelp reported in its last earnings call — but Yelp is counting reviews in all categories. If you’re just counting places […]

Facebook is overwhelmingly the most effective social media marketing channel for small businesses, with exponentially more saying it’s better than Twitter, Google+, LinkedIn and all other social networks. The numbers come from the Constant Contact Small Business Pulse survey, which had replies from 728 small business and non-profit participants in April-May 2012. To get a […]

Yelp announced its latest quarterly earnings today, but rather than the financials, these are the numbers that caught my eye: Cumulative reviews grew 54% year over year to more than 30 million Average monthly unique visitors grew 52% year over year to more than 78 million Both of those numbers are about double what they […]

I’m not listening in to the Facebook earnings call at the moment, but the tweets and news reports from it are circulating very quickly. One stat that caught my eye came from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages. She also reportedly […]