Samsung is Making Your Television Disappear

Greg Santos |Saturday, March 10, 2018

Samsung's 2018 QLED 4K TVs can blend into your wall and control your smart home

QLED stands for "quantum dot light emitting diode", which does little to explain what it is. While pricing and availability isn't known at the time, we can relay what sizes each model will be available in.

The QLED line's smart capabilities offer revolutionary ways to set up the TV and find content.

While the line-up may have differing price points, Samsung is still keen to stress that each one with be aesthetically pleasing. A guest explores SmartThings, which effortlessly connects a user's TV to multiple devices, with seamless syncing and control. Samsung highlighted details about its flagship QLED TV models and its expanded lineup of UHD, Premium UHD and Ultra-Large Screen TVs. The company remains the world's leading TV maker, and while this year's sets make modest improvements to picture quality - mainly black levels - the major focus is intelligence and smart home control.

Samsung Creates a TV That Blends Into Your Wall

Samsung's new lineup will come with OLED TVs which will offer better picture quality and a new experience of TV. As TVs have gotten larger in size, these challenges have become more-challenging. The South Korean brand pulled the curtain back on what it hopes will be your latest smart entertainment staple, TVs that lean heavily on the QLED technology it first showcased back at CES 2017.

Samsung talked up its new Universal Guide, which recommends programs and gets smarter over time.

Well, we're told that new to the lineup are "several features that are created to meet consumers' needs for better picture quality, convenience, connection and sharing".

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All of the QLEDs also come with a new "Ambient Mode", which allows you to take a photo of the environment behind your TV and send it to the television so that it displays across the screen with a sort of camouflage effect that is rather cool despite its practical uselessness.

My immediate observation is that Australia is getting 3 new 75-inch models and one 88-inch model, so clearly a similar dynamic is at play here.

Jonghee Han, President of Visual Display Business at Samsung Electronics, introducing the new 2018 QLED TVs.

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The Q9 and Q8 both feature full-array local dimming; the 9 has more zones, but Samsung isn't specifying how many are in each. An impressive framework of precisely controlled LEDs delivers pristine contrast across all images displayed onscreen.

Ambient Mode: The Ambient Mode is meant to offer information throughout the day - even though the consumers aren't actively watching movies and TV. The new mode is intended for wall mounted TVs and is able to replicate the pattern on the wall behind it. The Korean company has always been working to make its TVs look attractive, even when they are switched off. Now there will be only one singular cord between the TV, external devices and the power connection. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets. "It is also equipped with an insulation system that breaks the electrical current if the cable is cut off, all of which are meant to provide peace of mind for consumers while improving longevity of the product". Samsung says these sets will be available in stores later this month. To use Ambient Mode, you have to snap a picture of the TV on the wall using your smartphone and presumably a custom app.

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