[RAW] Notes from the 2016 Minneapolis Wordcamp, Day Two #wcmpls

Sunday was the second day of Minneapolis Wordcamp 2016, and I was bouncing around from session to session quite a bit. It’s definitely on my agenda for 2017 — it’s a great experience, I always learn a lot, and I’m motivated to do more shit once I’m out of there. I’m making a point to publish my raw notes from each day.

BRUNCH Bicycle Freelancing — Quick Talk

Steal ideas from a bike shop…do the equivalent of a group ride, share info, teach people how to do stuff to generate more work. Email newsletter,

Case study showed:
Updates when a new post comes up.
Weekly recap on Fridays.
Weekend edition on Saturdays. Include a window on our lives.

BRUNCH Embracing Failure (How To) — Quick Talk

Everyone fails. If you don’t want to, only do what you can. Skills don’t progress = obsolete.
* Only seeing everyone’s highlight reels, we assume only we fail.
* Internet isolates us.
Baggage of it weighs us down, makes it difficult to continue to innovate.
Why embrace it?
* explore new possibilities
* expand creativity
* discover new opportunities
* build new relationships

You will fail. What you do next matters.
This feels like a Nike or Under Armor commercial. Only without the sweaty people.

Failure is just a moment.

Create a Plan. Choose a new perspective. Failure can provide us with feedback to move forward.
Edison failed constantly with the lightbulb, but we never talk about that.
We fail to remember our successes.

Plan:
* be proactive instead of reactive
* coordinate expectations
* get a broad view of the situation

Have your emergency plans ready to go before the fire starts. Look at failure and success possibilities. Keeps you away from trouble.

“Fail Forward” — @mrkylemaurer
Build on what you learned, both good and bad.
Value what you learned, even if the work is discarded.
Create an atmosphere of compassion and honest to nature stronger relationships. Your client fails too — they understand it.
Continue to seek your best path.

13:30 Javascript ❤️ WordPress

@SolomonSScott
Design patterns clean, useful, make it easy. It is a way of programming to creative maint/usable/scalable code.
Why? See above. Other developers can take over. Proven solution to previous similar problems.

Media is the new black. – Neil Patel
MEDIA IS IMPORTANT.
66% of social media posts have images
Images = 35% more reshapes
Visuals can increase readability by 80%
Content/relevant images get 94% more views

Metadata = data about data
tagging, categories, etc

“key to ensuring that resource will survive and continue to be accessible into the future” – NISO.org

Art scans on dark web of stuff in the public domain.
digital collections @ ny public library — even has metadata
Adobe Bridge — digital asset management solutionYOU HAVE TO PROVE SOMETHING IS IN THE PUBLIC DOMAIN

There is a WP plugin called Pixabay Images. Get it.

XMP — Extensible Metadata Platform
ISO created by Adobe for creation/processing and interchange of std and custom metadata for digital documents and datasets. (Extend with blockchain stamps?)

UUID — serial number item, points to original scan at NYPL in this example.
X.667 engineering spec from ITU

FLIGHT BY CANTO. Store and sort all your digital files, simply. Has to work with clouds, social, etc., needs workflow and rules. Allows structured folders and albums.

Getting there.

15:30 ONE STEP AT A TIME

Some people and business seem to be able to make everything and do it right.
It’s a lot of somethings.@ifyouwillit
Need to watch/read this guy.

effort consolidation — habits are biological autopilot. a cron job. let us to do more and think less. prefrontal cortex = decision maker, build a routine and the basal ganglia form the cron job. at first new activity = high effort b/c prefrontal cortex required.

Once a new habit becomes a cron/routine, add new habit: eat two pieces of fruit. Eat one before and after the previous habit. Then add a liter of water per day. Do it during the reward.

How does this apply to business? Content marketing is HARD. Great businesses are doing it. Seems hard. If we take habit-based approach it becomes easier.

New activity: research new topics for 30 minutes per week.
New activity: add 5 new headlines to list per week.
New activity: write one rough draft per week
New activity: finalize one rough drafter and publish per week
SUCCESS.
…
Profit?