Session Details

November 13

2:50 pm - 3:20 pm

Stage 2

I’m Not a Regular Brand YouTuber, I’m a COOL Brand YouTuber

If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Duke University about how we’ve pivoted the way we use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform, and learn how you can apply similar strategies. This session is for experienced video producers and marketers who want to improve how they use YouTube to reach a wider audience.

At the end of this session, you will be able to:

Use YouTube’s social media functionality to boost the efficacy of your video content

Curate your YouTube channel to take advantage of the subscription model