A United Launch Alliance Atlas V rocket carrying the Morelos-3 communications satellite arcs through clouds as it heads into orbit at 6:28 a.m. on 2 October 2015 from Space Launch Complex 41 at Cape Canaveral Air Force Station.

A United Launch Alliance press releases describes the mission:
Morelos-3 will be part of the Mexsat constellation of satellites owned by Secretaria de Comunicaciones y Transportes and operated by Telecomunicaciones de Mexico that delivers advanced telecommunications throughout Mexico.

The Mexsat program provides secure communications for Mexico’s national security needs in addition to providing communications to rural zones, as a complement to other existing networks. These satellite communication services include education and health programs, voice, data, video, and Internet services.

The exhaust cloud expands in the thin air of the upper atmosphere high enough now to be illuminated by the sunlight coming from below the horizon. This was glimpsed only momentarily through a hole in the clouds.