Salesforce Marketing Cloud

Automation asset maestros

One of the very first marketing automation suites available in the world (well.. as ExactTarget originally..!), the Salesforce Marketing Cloud has been implemented in hundreds of Tier 1 enterprise and corporate companies in Australia.

RUC’s specialist Salesforce Practice has worked with Salesforce integration partners and their clients to deliver a range of platform-specific CRM assets that have driven strong business outcomes.

Preference Centres

Here’s where the very important business of personalisation starts within the Salesforce Marketing Cloud. More than just simple data capture, Preference Centres require deep technical integrations with legacy client systems, and the ability for development teams to react quickly as client requirements evolve.

RUC’s Salesforce Practice has delivered a broad range of Preference Centre projects, including the highly-complex student admission system for one of Australia’s largest universities in 2017.

Journey Builder

At the heart of every marketers 1:1 strategy is the capability to manage the customer life cycle, delivering new levels of personalisation. The Journey Builder is how the Salesforce Marketing Cloud uses event-driven triggers to respond to customers or prospective customers at the right time and in the right way, and RUC has deep experience in the development of these projects for marketing teams.

Cloud Pages

Cloud Pages are the Salesforce Marketing Cloud’s proprietary technology to develop landing pages and microsites within their platform. While their standard functionality is relatively user-friendly, there is usually a degree of customisation & system integration required.

eDM Templates

The Salesforce Marketing Cloud requires customised eDM templates to be built to its own very particular platform specifications. With the eDM being the pointy end of every CRM campaign, it’s essential that each one looks great on every screen, works well technically and gets a result.

Hundreds of highly-effective Salesforce Marketing Cloud eDM templates have been designed and developed by the RUC Salesforce Practice, many for Australia’s most progressive and successful brands.