What’s the Mobile Use Case?

I recently worked on a project to dramatically improve mobile access for an app. At least twice during the proposal process, I was asked “What’s the mobile use case?”

I was caught a bit flat-footed by this question, because the answer has been clear in our analytics for some time. Thankfully, the answer is very simple: The mobile use case is that more than half of our users are on mobile devices.

Our company’s analytics shows 58% mobile traffic vs 42% desktop. Desktop traffic is declining and mobile is growing. You should examine your own statistics, but for the sake of this article, I’m going to speak broadly. StatCounter currently shows global mobile usage at 52% and climbing.