Conway: Trump’s speech on regrets was ‘all him’

It was Donald Trump's decision to express “regret” during his speech Thursday night over certain things he has said throughout the campaign, his newly appointed campaign manager Kellyanne Conway declared Friday.

“He was talking about anyone who feels offended by anything he said, and that's all him. You know, he took extra time yesterday going over that speech with a pen, so that was a decision he made. Those are his words," Conway told ABC's David Muir on "Good Morning America," adding, "And I hope that everybody who has criticized him at some point, David, for being insensitive or for mocking someone at least shows some recognition and some forgiveness.”

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Asked whether he would apologize to the Khans for attacking the Gold Star family after they appeared on stage at the Democratic National Convention to criticize him, Conway responded, “He may.”

"I hope they heard him and I hope America heard him last night and I certainly hope that America heard him last night because of all the people, David, who have been saying, hey, let's get Trump to pivot, let's get him to be more presidential, that is presidential," Conway said.

It is "also presidential," Conway added, for Trump and running mate Mike Pence to travel to Louisiana on Friday to visit victims of recent flooding, "in a decidedly nonpolitical event, no press allowed, going to help people on the ground who are in need."

As far as why Trump waited until 82 days before Election Day to show regret, Conway suggested that "perhaps he felt it before but he expressed it now."

"And I think if you look at the full measure of the man, this is somebody who those of us who know him personally behind the scenes see day by day. He just promoted a woman to campaign manager without ever mentioning to you my gender, which I think is quite remarkable," Conway continued. "I'm insulted routinely by liberal men everywhere and yet a conservative man promoted me to campaign manager. That's very symptomatic of who he is. All the women he has promoted and compensated at the Trump Organization. And I think that that story's going to be very important to voters as well because you need to look at the full measure of the man."

“What I think is that Donald Trump is very difficult to keep up with him,” Conway said. “It's hard to remember he's 70 on a daily basis. He's more energetic than most of us on the campaign trail. And on this, you know, Hillary Clinton routinely, including just yesterday, insults Donald Trump. Every time she's asked a question about a policy position of her own, she takes an opportunity to insult Donald Trump. She's going to insult Donald Trump. We're going to talk directly to the voters. And I hope, I absolutely hope this campaign pivots to substance because we want to challenge her on the issues."

The Trump campaign, Conway continued, wants to have Clinton "own Obamacare," particularly in light of its effect on Aetna and United HealthCare.

"People feel less prosperous and less safe," Conway concluded. "I would rather lose an election that was based on style and a content-free cacophony if it doesn't mean we can win on substance."