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We had my favorite bostonian Andreas Dietzel on our podcast talking about one of my favorite books. “Screw Work Let´s Play”. This is a Do-It-Yourself book that showed me the first steps towards doing what I love on a full time basis. One important secret is, as the cover says, “… and get paid for it”.

I needed to get paid well in order to put in the time and effort to do quality work. What did I do?

Most times I explain my projects to ordinary techies, like these elevator passengers.

One sunny day the elevator doors ping open, and inside a stone cold fish like this veteran is waiting…

… and unless my elevator pitch is bullet proof, I will be shot down to Crash and Burn in the bottom of the elevator shaft. So how do I prepare before pitching to sligthly arrogant, well educated super smart technology people? Todays lessons will be drawn from two very different marketers and their very different books. One an independent consultant the other a former Google employee from the sweet early days.

I have two questions for you. What do you really love doing? What was your first step towards getting well paid for doing the thing you love? Write your answer to one or both in the comment field. I will answer now: