It still does not have a name and it has not hired a top editor, but Bill Simmons unveiled details of his new project, which will be a new website that will be 70% sports and 30% pop culture. It will launch later this spring. And while it will be fully owned by ESPN, it will not carry the ESPN brand.

"This is something that was really important to me when my contract was up at the end of last year," Simmons told THE DAILY. "It's going to have a bunch of quality writers. And it's going to have the flexibility to have a lot of people come in and write one time a year or a couple of times a year, whatever. I'm hoping that we're going to have enough quality people coming out of the gate that other people are also going to want to write for it."

Simmons would not say who he has hired to write for the site, other than Chuck Klosterman and Katie Baker. "We're going to start with somewhere between 8 to 12 writers that will be on staff fulltime and some freelance people that will be involved on a weekly or bi-weekly basis or a monthly basis," Simmons said. "A pretty good share of contributors that will be coming in and out."