Don’t look now, but one of the most memorable and controversial trends in soft drinks from the 1980s and 1990s – clear soft drinks – is staging a comeback. And, some of the iconic clear soft drinks of the period, including Original New York Seltzer, Clearly Canadian and maybe even Crystal Pepsi are leading the charge.

Major global drinks groups and smaller innovative companies alike have identified the enhanced water category as a sector with strong growth potential. So far, the US has been the prime focus, but more activity is now being seen in the UK. Annette Farr reports.

Clearly Canadian has reported its first increases in revenues in ten years, the company has said, as it benefits from acquisitions in the baby food and snack markets. However, its beverages division continued to struggle.