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Dare lands brief to launch EA Games' latest release

Dare has won a global advertising and digital brief to launch EA Games' new "shoot 'em up" game, All Points Bulletin.

EA Games…global advertising brief

The agency, which secured the business without a pitch, has been briefed to produce a campaign promoting the online multiplayer game that will span both online and offline channels ahead of its launch early next year.

All Points Bulletin can be played by up to 100 people at a time via a PC or console.

EA already works with agencies including Wieden & Kennedy and Agency Republic, which landed a global brief to promote EA's "first-person shooter" game Battlefield Bad Company 2 in June.