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Chip competition is to the fore, it has never been so intense. In April 23rd, chip manufacturer MediaTek in Beijingannounced its new brand strategy, create infinite possibilities (EverydayGenius). Different from the past "muffledprofiteer" attitude, MediaTek this initiative to talk of "brand" story.

Chip competition is to the fore, it has never been so intense.

In April 23rd, chip manufacturer MediaTek in Beijing announced its new brand strategy, create infinite possibilities(EverydayGenius). Different from the past "muffled profiteer" attitude, MediaTek this initiative to talk of "brand" story.

In fact, whether it is Intel's "intelinside" or "Qualcomm snapdragon", more and more B2B company began to buildbrand, and change the MediaTek's largely thanks to the popularity of smart mobile phone and mobile phonemanufacturers China rise.

"MediaTek set up to now have 17 years, with the customers form and structure change, we need to let more people know the MediaTek product differentiation, and sometimes to let consumers know we these new technologies, so as to strengthen customer in the brand premium products." General manager Zhang Weili said MediaTek ChineseDistrict, from the initial followers, to introduce different kinds of quad core, eight core products, MediaTek is changing.

In contrast, have a good "origin" another chip maker in Chinese market is also growing. From 2010 onwards, Chinesearea first became a high pass the highest income market, the total revenue of the company's 29%. And the proportionin the past two years, still continue to rise.

Interestingly, Intel seems to also look at fiercely as a tiger does mobile phone chip. The PC chip giant announced itsaspiring flat chip doubling plan, the plan will help Intel to strengthen the establishment of ecological system, in order to better cut mobile chip field. 3, -0.31, -0.31% in this rapidly changing market environment, the inherent pattern isbroken, it seems everyone wants to become the overlord of mobile phone chip. But the top at the station before, theymust break through the fixed business model. "Silk" whether MediaTek can counterattack, "tall, rich and handsome"Qualcomm, Intel will be able to accept the "silk" way to go? These all need time to witness.