Generated on Saturday, November 30th 2013 6:46 pm

Top Priorities

Social Media Indicators

Too bad, your social media presence is very low.

Facebook Mentions0

Twitter™ Backlinks3

Google™+ Mentions0

Delicious Bookmarks0

Pinterest Mentions0

LinkedIn Mentions0

StumbleUpon Views0

Reddit Mentions0

High level of social activity increases domain authority and ability to rank higher, helps search engines to
find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

Note: This data relates only to the websites URL and does not include specific brand pages.

Facebook

We could not locate Facebook Page associated with your website.

Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online,
improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.
https://www.facebook.com/business/build

Twitter™

We could not locate Twitter™ account associated with your website.

The Twitter™ Account @kcprofessional is taken but it does not link to your website.

Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your
brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors.
https://twitter.com/about

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

We have found following title:

"KIMBERLY-CLARK PROFESSIONAL* UK"

Length: 31 characters

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"KIMBERLY-CLARK PROFESSIONAL* UK is a leading provider of hygiene, safety and productivity solutions. Count on us to help you make a difference across your business.."

Text to HTML Ratio

The Text to HTML ratio is 19.66%

Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent

Keywords

%Density

#Count

TTitle

DDesc.

H<H>

AALT

B<b>

more

2.42%

34

-

-

1

1

-

hand

2.13%

30

-

-

1

1

-

learn

1.64%

23

-

-

-

-

-

workplace

1.49%

21

-

-

3

3

1

dispensers

1.49%

21

-

-

1

1

-

kimberly-clark

1.14%

16

1

1

-

1

-

wipers

1.14%

16

-

-

1

1

-

tissue

1.14%

16

-

-

1

1

-

safety

1.00%

14

-

1

-

-

-

welding

1.00%

14

-

-

1

1

-

learn more

1.64%

23

-

-

-

-

-

facial tissue

0.64%

9

-

-

1

-

-

kimberly-clark professional*

0.57%

8

1

1

-

-

-

air freshener

0.50%

7

-

-

1

-

-

hand towels

0.50%

7

-

-

1

-

-

healthy workplace project*

0.36%

5

-

-

-

-

-

healthy schools project*

0.28%

4

-

-

-

-

-

toilet tissue dispensers

0.28%

4

-

-

-

-

-

personal protective equipment

0.21%

3

-

-

1

-

-

fabricated metal manufacturing

0.21%

3

-

-

1

-

-

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance.
Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6
headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too
many time in the content.

The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

XHTML 1.0 TRANSITIONAL

The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode) Covers: Worldwide

To display an HTML page correctly, the browser must know what character-set to use.

Language

Declared Language: NoneLanguage Attribute: None

The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [118 errors, 18 warning(s)]

It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.

A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.

In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause
performance issues due to increased HTML size and rendering time.
It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.

Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Printability

Could not locate print-friendly CSS.

Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

Warning: It is not recommended to have links to more than 200 sources per page.

Hyperlinks are an integral part of any website and properly linked content has great impact on the SEO. It is a good practice to keep number of unique links below 100, URLs preferably as short and concise as possible and utilize nofollow attribute to control PageRank flow passed through links.

In our test, your server responded in 0.92 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Low

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 4.5KiB (12% reduction).

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account.
(www.youtube.com/watch?v=hXt23AXlJJU)

Safe Browsing

Yes - This site is not currently listed as suspicious.

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected
phishing and malware pages. If your site is marked as unsafe see our guide on
how to fix websites blocked by google safe browsing

Directory Browsing

Great, your server has directory browsing disabled.

Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Registrant:

Organization:

Kimberly Clark Corporation

Type:

Non-UK Corporation

Address:

401 North Lake Street, Neenah, WI, 75038, United States

Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, PWS/8.0.18 ASP.NET 4.0.30319

Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.