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BIC® is always nearby. Classic Ads, Cross-Marketing, In-Store Visibility, Trade Visibility, Innovative
Digital & Social Media Campaigns... BIC® Brand is always present in the mind of your customers.
Campaigns and events
offer new, original ways
of connecting with BIC®
consumers.
BIC® launches BIC® SHAVE
CLUB, its online subscription
service with a BIC® refillable
shaver for men, starting
in France and in the
United Kingdom.
BIC® launches its first
Direct to Consumer
e-commerce website in
Europe for BIC® 4 Colours
Limited Edition pens!
BIC® OFFICIAL SUPPLIER OF THE
2018 TOUR DE FRANCE
Historical partner of the
famous cycling competition, BIC®
will, once again, travel
across the roads of France in 2018.
A unique opportunity to meet
its consumers.