What you don’t do in your content marketing campaigns can be as
important as that in which you excel.

The survey reported that 64 percent of top performers said they stop doing
the parts of their content marketing efforts that they found ineffective.
It’s simple: If something isn’t working, don’t do it anymore.

As anyone who has put together a robust content marketing strategy and
execution plan can tell you, these insights require sound key performance
indicators, a measurement plan and analysis.