About

Launched in 2012 as Crystal Media, Social Edge™ is THE resource for small business owners who want to promote, drive traffic and sell on social media.

Social Edge™ training programs will teach you where to start to support your business goals, what to post to get maximum exposure and engagement, how to get in front of digital consumers, how to track social media success and much more. Beyond training courses, Social Edge also supports small businesses through:

Online training courses

Social Edge™ Insider Community: A private, exclusive group of small business owners

Facebook and Instagram Ad Management

Social Edge™ is headquartered in sunny Carlsbad, California. See Social Edge™ founder Crystal Vilkaitis in action by hiring her to speak at your next event or conference. Click here to learn more about our Speaking services. Click here to read client testimonials.

Meet the team!

We know social media can be confusing, especially since it’s changing all the time. And if you didn’t grow up with this technology, or you don’t have much experience, things that might seem simple can feel impossible.

That’s why with Social Edge™ you’ll get access to a team to support you and help save you time and frustration. You’ll also quickly notice this team will become one of your biggest cheerleaders. There’s nothing more exciting to us when our Social Edge™ members are succeeding, whether overcoming fears of marketing online and putting themselves out there or see sales from social media. We’re your support team and cheering section, and we believe in you.

Crystal Vilkaitis, Founder and Social Media Mentor to Small Business Owners

Crystal is the go-to source for social media marketing training for small business owners, having spoken to thousands of owners on making the most of their social presence, email marketing, and mobile marketing tactics. Crystal has been in the social media industry for over a decade and has taken her educational seminars across the globe, speaking to small business owners in New Zealand, Australia, Canada, and Mexico.

In 2012, Crystal created Social Edge (formerly called Crystal Media), a consulting company, and launched an educational membership site called Social Edge Insiders. She wanted to alleviate small business owner's frustrations and confusion of online marketing through an enjoyable and fun experience, giving them practical and proven strategies that work. Strategies that increase exposure, traffic and sales. She has created a community of passionate, smart and hard-working business owners who invest in themselves and in their business, who understand they need to adapt to stay competitive.

CRYSTAL HAS BEEN FEATURED IN:

Fast Company

Where Women Create Business

Independent We Stand

Retailer Now

Specialty Retail Report

Gift Shop Magazine

Giftbeat

Southern Jewelry News

Smart Retailer

Residential Lighting

Several boutique industry blogs!

Crystal’s from northern Colorado but has lived in sunny Southern California for over 7 years, and says she’ll never leave unless it’s to go to New York City 🙂 Crystal loves karaoke, dancing, game nights and spending time with her dog Bruiser and boyfriend Dustin.

Pauline Blasetti started a career in retail management in 1999, quickly finding ways to streamline procedures while increasing sales through consistent management, employee development, and customer service. Working for a family owned contemporary boutique from 2002-2009, she increased sales by 75% within the first year. From there, Pauline participated in strategy meetings with the founders and worked closely with the executive team responsible for doubling the store base while introducing a new concept in a national market. Using her previous experience to grow small businesses, Pauline combines her knowledge for social media marketing to manage retailers’ online presences.

In her role at Social Edge, Pauline manages team members in order to help them best serve retailers and their needs. She’s a Facebook Ads expert who plays a crucial part in company development.

Pauline likes to fish, drink margaritas, host dinner parties, travel, and root for the underdog. She is a problem solver who loves to help others and believes that funny trumps all. She lives in Oceanside, California with her boyfriend and pet dinosaur.

Jessica Mey has been a part of the Crystal Media team since day one, and has loved seeing the company, and team, grow. She attended Indiana University of Pennsylvania for journalism and public relations and first met Crystal when she worked for her at a Pittsburgh-based email marketing company.

After working on the social media team and being promoted to copywriter, Jessica left the company for a boutique web development company. For more than five years, Jessica has been serving clients in a variety of industries, including a stint in higher education and full-time freelance work.

In her role at Social Edge, Jessica had the dual role of creating content to help retailers learn, as well as interacting with retailers to help answer their social media questions and concerns.

The only remote employee of Social Edge, Jessica lives in Pittsburgh, Pa., with her husband, Mike; their son, Maxon; and their corgi, Bowie. In her spare time, she blogs at caffeineandcreativity.com, and gets the majority of her exercise from excessive shopping. At small businesses, of course. In 2016, Jessica’s first children’s book, “Marcella Umbrella and the What Ifs,” was published by One Idea Press.

Erika Castorena brings to the Social Edge team an extensive experience in retail, along with a passion for social media. Erika worked in the retail industry for six years before joining the Social Edge team as Client Coordinator.

At Social Edge, Erika assists any retailers with customer service needs, manages email coordination and manages all technical details of membership.

Erika was born and raised in sunny San Diego and has a degree in business from Cal Poly San Luis Obispo. In her free time, Erika loves being active and getting outside, going to concerts and music festivals and traveling the world. Along with her travel around the U.S., she has been to Italy, Spain, France, Switzerland, and Canada.