Yesterday, for no apparent discernible reason, I said something to my wife about “P.O.M.G.”

For those of us who grew up in Central Connecticut a few decades back, that’s “Peace of Mind, Guaranteed.” A tagline and acronym relentlessly pounded into our impressionable little brains in the 60’s and 70’s by Savitt Jeweler’s in Hartford (hey! – Google has just helped me discover that they’re still around!)

Bill Savitt rode that expression on the radio and TV airwaves for years. And here, many decades later, never having gone to Savitt’s for anything, or thought about them in forever, the tagline still sticks.

Do you doubt the power of a great tagline, reinforced through repetition? Don’t. Put your creative juices to work trying to create a hook that will endure. You’ll gain a piece of mind. Guaranteed.