communicate :: collaborate :: commemorate

I'm not saying it was 'easy' in any way for Apple to go from, say, the iPhone 6S to the 7. But they didn't need to swallow any pride. They did with WatchOS 3, and that's a good sign. The way to be right all the time is not to be right all the time, because that never happens. If you're pushing the boundaries of any endeavor, mistakes are inevitable. If you convince yourself that you're right all the time, you'll slip into denial regarding your mistakes. Then the problems compound. The way to be right all the time is to be smart enough to be right most of the time, and humble enough to recognize your mistakes and address them.