Known for her distinct Soul/R&B sound and her remarkably powerful voice, ANITA PRIME is also as an important songwriter and lyricist with several digital remix and TV placements of her songs internationally. Anita has achieved qualifications from the Trinity College of London in Voice, Piano, Theory and Performance and has developed and managed Prime Music Academy (formally Vocal Expressions) for over 10 years. The course uses a variety of specialised and unique techniques that get results quickly for her clients. This has caused her to be sought after to teach artists in New York and other parts of the world. Anita has herself performed at some of the largest venues in New Zealand including Parliament, the Michael Fowler Centre and Westpac Stadium, and could be seen on TV1 "Good Morning Show" and TV3 "Nightline" as well as on international TV programmes "Canada AM" (first Kiwi to perform there in 30 years), "Out There With Melissa DiMarco", and on the USA based Reality TV series "Almost Famous". She has toured North America (most recently opening for American Top-40 artists on a cross-country USA "All Star Rock Tour"), Europe and the Middle East in support of her latest album "DESTINY", and could be seen performing alongside New Zealand icons Dalvanius Prime and Frankie Stevens. Anita has also sung for private functions for Richard Branson (Billionaire and Virgin Airlines owner http://en.wikipedia.org/wiki/Richard_Branson ), http://www.youtube.com/watch?v=9M6SM2x4o8Y , K-Ci and Jo Jo (All My Life) http://en.wikipedia.org/wiki/K-Ci_&_JoJo#Grammy_Awards and opened for Mya http://en.wikipedia.org/wiki/M%C3%BDa (Grammy Award winner for Lady Marmalade). Anita has also had the privilege to tour alongside legends like Orleans, Robbie Dupree, Joe Lynn Turner (Rainbow, & Deep Purple), Joe Bouchard (Blue Oyster Cult).

She continues to work with multi-Grammy Nominee Producer Ron Thaler (Alicia Keys, Sarah McLachlan, Rob Thomas) as his preferred vocal stylist and vocal trainer to his large stable of male and female recording artists.

Welcome To

Prime Music Academy

PRIME Music Academy (formerly Vocal Expressions Music School) has helped hundreds of aspiring singers and musicians from all age groups reach their full musical potential. Some have become NZ and Australian Idol finalists, others have gone on to be international artists and top-charting bands in their own right, like double platinum recording artists Evermore.

We offer instructions in all styles of music and on many instruments including: Voice, Piano, Guitar, Bass, Drums & Ukelele from our multiple studio facilities located in Upper Hutt and Lower Hutt, and now in Whitianga NZ. Prime Music Academy also offers it's unique curriculum and specialized teaching techniques online, through our Skype program. Our Skype lesson plans are unique to New Zealand music instruction, and offers the ability for students located anywhere, nationally or around the world to participate with our teachers in pursuing their music education and achieving their musical dreams.

How May We Help You?

Thank you for taking the time to peruse our website, and consider Prime Music Academy for your music education needs. We invite you to fill in the from below, including the special code provided at the bottom of your message, and we will be very happy to contact you back within 48 hours.
We look forward to assisting you and answering all your questions, and to sharing with you the variety of program options available at Prime Music Academy to fill your needs....
The Prime Music Academy Team

Meet Our Academy Owner

Anita Prime

PRIME Music Academy is owned and operated by vocal instructor and Trinity College of London graduate, Anita Prime (www.anitaprimemusic.com). Anita Prime http://en.wikipedia.org/wiki/Anita_Prime is a singer-songwriter from New Zealand. At the 2011 LA Music Awards she won the Best Music Video for “La La La” after being nominated for both this, and Best International Artist categories.