Holiday Inn, London

Holiday Inn has shaken off its low budget image and reinvented itself with contemporary styling and 21st century technology.

Indeed Holiday Inn London can be found in some extremely smart locations: Mayfair (where average rate for a double room is over £200), Regent's Park, and Kensington.

The Holiday Inn London City is extremely popular with travellers looking for cheap London hotels. Its location is in hip Hoxton, a vibrant area of bars and design studios, close to both the City and the multicultural neighbourhood around Brick Lane.

Holiday Inn London Bloomsbury is a big modern building in one of London's recently gentrified neighbourhoods. Here you'll be within a walking distance of the British Museum, Covent Garden and the West End, with the main stations of Kings Cross and Euston nearby. Independent shops on Lambs Conduit Street and Marchmont Street give this part of town a real community feel.

Nearby Holiday Inn Kings Cross is in a less attractive location on a busy main road, but nevertheless extremely convenient for Kings Cross, St Pancras and Euston stations. It also has the Ozone leisure club on site giving guests access to a pool, sauna, gym, and fitness classes.

Business travellers looking for a cheap hotel enjoy the Holiday Inn Express brand which has been developed for frequent travellers, with efficient service, high speed internet, and hearty breakfasts.

Other brands operating in this market include Premier Inn London, has cheap hotels in many locations across London.

Altogether there are 36 Holiday Inns in London, and counting. To book a Holiday Inn Hotel, contact at jenny@LondonTown.com or call 020 7437 4370