The Apartment Nerd Leasing Show

Mark Juleen

Principles, strategies, and ideas to help you lease more apartments.

We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success.

The Leasing Show focuses on sales/leasing and the principles impact those 5 Marketing spaces.

Today's question: What do we do with all those missed opportunities?
Most data shows that a leasing office misses more than 50% of phone calls. We discuss some ideas to capture those missed opportunities.