The new design was built to enhance the user experience, increase traffic, and provide more lead generation activity. The new site features a variety of rich content and additional features include: find a local dealer, compare products and forklifts, and find a forklift based on specifications and custom equipment needs.

The goal of the redesign was to build a site more aligned with Toyota’s brand attributes and product quality, with built-in metrics to better analyze website traffic and lead generation results. After the initial RFP process, Toyota narrowed it down to three companies. Blackstone Media was chosen for its high-quality work, competency, and nimbleness.

“Blackstone Media was the right fit,” said Toyota’s Digital Marketing Manager Stephen Rosenberg. “The agency’s transparency and communication were exceptional, and we had trust and confidence in their ability to do the work.”

The project began with an intensive research and discovery process, which reinforced Toyota’s reasons and goals for the new site. The new design displays Toyota forklifts and material handling products through visually appealing images and digestible information. It also features built-in metrics to analyze lead generation and website traffic. New and refreshed website content includes industry-related resources; solutions content; information on service, parts, and maintenance; and content about technicians and Toyota’s career opportunities.

Blackstone Media will continue to work on projects for Toyota to benefit customers and the dealer network.

“We were delighted to be selected,” said Blackstone Media CEO Taylor Trusty. “Our teams have great chemistry, and our companies are aligned in our quality of work and products. It’s a great partnership.”