Data-informed (not data-driven) UX design

To do this, we use data to inform rather than drive our user experience design and conversion rate optimisation processes. This helps to mitigate the risks of digital design work and allow for creativity and intuition within user centred design (UCD) and conversion rate optimisation.

By analysing a combination of qualitative and quantitative data sources including web analytics, user research and media campaign results, we gain actionable insights that take the guesswork out of design decisions.