The Rise of the Superfood

If someone asked you to describe Superfood, what would your answer be?

Something uber healthy?

Something hipsters eat?

Something high in – I don’t know - everything?

Kale?

So, what the hell is kale anyway? And, why do we suddenly feel like we should be buying it?

Health and Wellness has been trending globally for a while now, and we’re all going mad to do the right thing. But, does that mean eating kale, wearing hemp, and making homemade coconut milk?

Well if that’s what works for you, sure! But, that doesn’t necessarily work for everybody.

Let’s try comparing food and fitness.

Fitness it relatively easy. You show up three times per week, train hard, and you’ll see a result.

Nutrition is harder. Nutrition is decisions you make three, four, even five times a day. In a world where we’re buying gluten-free bread when we’re not gluten intolerant – sometimes, in an attempt to do the right thing, we can totally overlook the big picture.

Superfood is really just a swanky term for something nutritionally dense and therefore good for one's health.

That’s a big tick in our book!

And, over the last decade, the rise of the Superfood has brought with it a succession of magical new foods that we never knew existed.

Cue goji berries and bone broth.

But, some of this stuff is expensive! And, if we’re honest, the thought of bone broth doesn’t necessarily make our mouth water.

So do make your own healthy choices, but don’t let yourself be swayed by the marketers of the world when it comes to what you put in your mouth.

Oven baked crisps still deliver an excess of salt and saturated fat. Do yourself a favour and boil a spud.

Sports drinks are not the healthy alternative to soft drink. You’re still often chugging over 780kJ per 100 ml, so unless you’ve just run a marathon, choose water.

Superfoods, as you know them, may nutritionally kick other food in the butt – but in the end, it all comes down to maintaining balance.

And the best bit? Did you know that some pretty ordinary food is also regarded as super?

No? Well, we don’t blame you. With so much information out there, it’s hard for anyone to actually know what they’re doing.

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