Stand Out on Social Media: A Guide to Facebook for Small Business Owners

With a whopping 2.23 billion monthly active users, Facebook is by far the largest social media platform. That’s a lot of competition, especially for small businesses that are trying to stand out.

Fortunately, with a few little tweaks, you can reap the countless benefits of the social media giant. Read on to find out how to rise above the noise on Facebook and demand attention.

Standing out in a crowd

Of course, it’s hard work trying to get yourself noticed with the billions of others trying too. So, it’s important to be realistic. If you’re aiming to launch one of the top 1000 Facebook pages worldwide, your goals are slightly unrealistic. Being recognisable within your industry or in your local area is impressive enough. Start small and build.
Here’s how to do it…

Get a blue tick

If you’ve got a fair few followers already and think your brand is big enough, try applying for one of those sacred blue verification checkmarks. It doesn’t cost anything to apply, so you may as well give it a go.

Use a cover video

Why not replace your banner image with a cover video? Visitors can instantly get a better understanding of what you do, without having to navigate to about sections or crawl through countless posts. This feature is a great way of including key information or – like this example by Hello Social – catch the eye of potential customers.

Promote your page

It goes without saying that no one is going to follow your page if they don’t know the page exists in the first place. Make sure you add follow or share buttons to your website, email signatures, marketing material – everywhere! – all with links to your Facebook page.

Going live

Facebook added the ability for users to ‘go live’ in April 2016. Since then, businesses have been utilising this feature to get noticed. Add relevant trending hashtags to your broadcast or tag a few friends you think will be interested to increase your visibility.

Making friends with the right people

It’s no use standing out on the platform, if the right people still aren’t seeing your page. You need to target relevant people for your company audience. Naturally, people interested in your page will like and follow it. But, making the most of those likes and follows is the important part.

Being friendly: People like to be liked. On Facebook, liking someone comes in terms of literal ‘likes’.

Use tags: Again, people will respond well to you showing them attention. It will take you 2 seconds to tag a regular customer or fan in a post, but that will make them feel special and unique.

Setting up instant replies: Many people, nowadays, go to a brand’s Facebook page for enquiries, rather than visiting their website. You can’t be active on Facebook 24/7, so setting up a nice, friendly instant reply will keep your customers happy until you can get back to them.

Make the most of social media

At Evolution Marketing, we are performance marketing experts. With our marketing consultancy services, we can create a bespoke marketing plan that fits with your business goals and budget.

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