注意

The Depaul Box Company

Philosophy
The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive.
Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives.
We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing.
We’ve turned charity fundraising into a logical consumer purchase.