As part of its Outlook strategy, TNT launches a new brand identity highlighting the TNT people and unique European road network. The new tagline, ‘The People Network’, reflects the company’s culture and drive to develop strong relationships with customers. It showcases TNT’s role as a network of dedicated people who help customers grow their businesses.

The new brand starts with an advertising campaign in eight European countries and free trial offers in more than twenty countries. The new advertising campaign is part and parcel of the new Outlook strategy. It positions TNT as the human challenger in the market for small and medium enterprises (SMEs). TNT is a natural choice for these businesses because it believes the client cannot be a barcode but needs to be treated personally.