#LE6END: the social story

We look back at the rapid rise of Juventus' social networks over the last six seasons, reliving all of the Scudetto celebrations in the process

Juventus' winning habit may not have changed since 2011/12, but the way in which the club's glorious winning cycle has been reported on social media undoubtedly has.

Let's step back into the past and relive the major developments to have taken place on the Bianconeri's social networks over the last six years.

2011/2012: The start of a cycle

2011/12: This is where the LE6END all began.

After beating Cagliari in Trieste on that unforgettable night on 6 May, here is how we celebrated the title on Youtube in the aftermath of the match.

The following weekend, festivities transferred to Juventus Stadium with the Bianconeri lifting the trophy aloft in front of thousands of supporters at Juventus Stadium for the final home game of the season.

Scudetto no. 30 was paraded before fans that had flocked around the streets of Turin to join in on the party, and the joyous scenes were brought to you all on Facebook:

Juventus’ 2011/12 season was certainly something of a breakthrough year, and a very special one at that, as documented here in this celebratory Youtube video:

2012/2013: Scudetto no. 31

On 5 May 2013, Juventus made it back-to-back Scudetto titles by beating Palermo 1-0 at the Stadium.

This had been a momentous campaign both on the pitch and off it with the creation of Juve’s official Instagram account in July 2012. By the end of the season, there were already almost 100,000 followers – a number that has since risen rapidly to over 6.8 million.

By the end of the season, there would be almost 18 million followers overall on Facebook, while Instagram was closing in on the 400,000 mark and the international Twitter page reached 100,000 on 1 May.

July 2014 marked the dawn of an Indonesian Facebook page, while in February 2015 there would also be one in Japanese. The latter community also benefitted from a Twitter profile opened the previous summer – the latest sign of the ‘globalisation’ of Juve’s fan base being ever increasingly reflected on social media.

2014/15 was something of a breakthrough season for Instagram, which registered 1.6 million followers by 30 June 2015. Just over two months prior, we launched the #1OfUs hashtag to celebrate reaching the one million mark.

The 2015/16 season saw a new network added to the Bianconeri’s social media family with the arrival of Snapchat, meaning that training sessions from Vinovo and matches at the Stadium in particular would become ever more accessible to the younger members of Juve’s fan base.

Meanwhile, the social accounts already in existence were only getting bigger: in November 2015, the club’s Facebook profile reached 20 million fans – a number comparable to a country’s population. Hence, Juventus Nation was born thanks to the help of summer signing Sami Khedira!

In January 2016 there were 3 million followers on Instagram – so many that you’d need 74 Juventus Stadiums in order to accommodate them all!

And there was a special message too for those who wrote off Juve’s chances of winning the title at the start of the season after the Bianconeri collected just 12 points from their first 10 league games, only to win 26 of the remaining 28 fixtures.

Meanwhile, Juventus’ Instagram profile continues to go from strength to strength in terms of graphic quality, live content (thanks to the launch of Instagram Stories) and, of course, number of followers.

After reaching 5 million followers at the start of the season, we hit the 6 million mark in March 2017.

Now, for a sixth season in a row, it’s time to party again! As the Bianconeri’s latest Scudetto celebrations enter full swing, make sure you don’t miss a single moment of it all on our official Twitter, Facebook, Instagram, Snapchat, Youtube and Dugout profiles!

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