The new hotel will join Hampton Inn on South Ocean Boulevard

November 12, 2014 // Franchising.com // MYRTLE BEACH, S.C. and MCLEAN, Va. – Hilton Worldwide today announced the groundbreaking of Homewood Suites by Hilton Myrtle Beach/Oceanfront to join Hampton Inn Myrtle Beach/Oceanfront as the first dual-branded oceanfront hotel for the company. The property will be the first hotel built in Myrtle Beach since the 2009 opening of the Hampton Inn Myrtle Beach/Oceanfront’s second tower at 1801 South Ocean Boulevard.

"As the first dual-build, oceanfront property in the Hilton Worldwide portfolio, this property demonstrates the flexibility we are able to offer developers interested in bringing our established brands to new, unique locations," said Phil Cordell, global head, Focused Service and Hampton brand.

Joining the 227 room Hampton property, Homewood Suites by Hilton Myrtle Beach/Oceanfront will have 100 guest suites when it is completed. The property will be owned and managed by Sonship Hospitality, Inc.

"We are pleased to deliver two industry-leading hotel brands to Myrtle Beach," said Ross M. Lindsay, III, President of Sonship Hospitality, Inc. "As the area’s first dual-brand hotel, we look forward to introducing the unique concept and stay experience it will afford both business and leisure travelers, whether they are visiting Myrtle Beach for a few nights or an extended stay."

The dual-brand concept will create enhanced and larger communal areas – a 12,000 sq. ft., 300-seat Conference Center and include a complimentary 24-hour business center and fitness center. The hotel will also have two distinct lobbies offering two separate check-in desks and lodging/dining areas – each catering to the needs of their respective guests.

Homewood Suites by Hilton provides travelers amenities and services that maximize their travel budget, including complimentary internet, daily full-hot breakfast and evening dinner and drinks Monday through Thursday*. In addition, Homewood Suites’ all-suite hotels boast fully equipped kitchens, separate sleeping and living spaces, a complimentary grocery shopping service** and fitness and recreational options to stay active – all amenities that enable travelers to feel at home and make life on the road more about life and less about the road.

For more information about Hampton Inn or Homewood Suites by Hilton, please visit http://news.hampton.com or http://news.homewoodsuites.com.

About Homewood Suites by Hilton™

Homewood Suites by Hilton, Hilton Worldwide’s upscale, all-suite, residential-style hotel with more than 350 hotels open in the United States, Mexico and Canada. Homewood Suites by Hilton is proud to be a J.D. Power 2014 Customer Champion - one of an elite group of 50 U.S. companies to be named to this list. Also voted "Top Upscale Extended-Stay" hotel by J.D. Power and Business Travel News, Homewood Suites by Hilton is the first choice for guests seeking comfortable, home-like accommodations when traveling for an extended stay. Beyond its spacious suites, which feature separate living and sleeping areas, and fully equipped kitchens with full sized refrigerators, additional value-driven amenities include: complimentary Internet, a daily full-hot breakfast, and healthy, delicious evening meals with drinks every Monday-Thursday. The brand is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information, please visit www.homewoodsuites.com.

*Service of alcohol subject to state and local laws. Must be of legal drinking age.**Guest pays for groceries. Other restrictions apply.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,200 managed, franchised, owned and leased hotels and timeshare properties, with more than 690,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

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