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I'm a writer, scientist, musician, inventor and lecturer. During the daytime I am advisor to the President of Shenkar College. In the evening I write children's books, satire, and "how to" manuals ("Mel's ten tips). I'm co-founder of Ourboox and married to Ourboox CEO Shuli Sapir-Nevo. אני סופר, ממציא, מרצה, מוזיקאי
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Oct 2013

Member Since

1259

Published Books

Ourboox Catalogue for Creativity, Entrepreneurship and Innovation

by Mel Rosenberg - מל רוזנברג

Artwork: Cover By Miki Peled

Dr. Alon Amit, Hagai Cohen and I have been teaching workshops on Creative Thinking for years. And this is all we have to show for it! Seriously, the 10 tips here summarize our thoughts about creative thinking and how it can become part of your entrepreneurial lives. Start now!!

Creative thinking involves thinking between boxes, not outside of them. Jumping between two frames of thought, two states of mind, two categories, two things, two words, two disciplines, two ideas that seem to have absolutely nothing to do with each other. Dichotomous. Incompatible. The creativity begins when you start to glue them together anyway. Sometimes the connection is an invention that can be patented. Often the connection is fun and hilarious.

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And here is the video.

Most people think that creativity involves “Thinking Outside the Box”. If you Google it, you get over 1,300,000 search results. Apparently a lot of people believe in it. This is a lecture I gave at Shenkar College on thinking between boxes and how it changed my life.

I recently spent a few marvellous days in Maurizio and Riccardo’s human farm, the H-farm, as part of “Kinnernet Italia”. Yesterday I met Maurizio again in Tel Aviv for a frank discussion about how to farm the technological wiz kids of the future.

I asked the Zell 2015 to tell me what, in their opinion, creativity is. The answers were so interesting and varied that I created a little book.

Are you observant? Do you take things for granted? Do you question everything?

Ten years ago Dr. Alon Amit and I created 48create, a simple method for coming up with amazing and wacky ideas. Perfect for engendering creativity among students. It’s been tested all over the world with great success. Now you can try it too!!! Access our fledgling website www.48create.com. Enjoy!

Birdbrain is an un-conference. In an un-conference the organizers do not select speakers. Participants can come to the white board in the morning, and add their presentation.

Odelia Kohn Oppenheim and Elad Segev conducted a simple exercise in creativity with a third grade class. They asked them to “correctly complete” a picture when presented with a triangle. They drew houses. When they asked them just to complete the drawing, they let their imagination take flight.

So you think you can better define CREATIVITY?

So what is Creativity? There are many ways we can define creativity, so what is it exactly? It can be telling a good joke; Writing a book; Painting; Composing a nice melody; Inventing; and also being a creative doctor, a creative lawyer, a creative engineer and also a creative parent.

How to create a start up culture, Israeli Style! Here I share some of my ideas about the aspects of Israeli culture that engender a spirit of innovation and entrepreneurial spirit. You don’t agree with me? You must be an Israeli!

If creativity is a juggling act, what are we juggling? Our childish abilities to dream, ask, imagine, posit, observe, hypothesize with our adult abilities to solve problem, test hypotheses, answer a question. Why don’t these abilities work together more often then?

When dogs can sing and talk and speak their minds, this is what happens. Thanks Miki Peled for your help!!! This book is free, funny and insightful. You don’t have to be a dog lover or Jewish to like it. If you do like it, please either kiss a dog on the lips, or share. I did.