There was a time social media seemed like an optional marketing platform, but the conversation has drifted from whether to invest time and resources on social media to how much to invest and how to do it.

When you host an event or present to an audience, you have a purpose. Whether you are connecting thought leaders, helping people generate new ideas, build your organization or educate a group, you want your audience to be engaged. This means inspiring people towards action.

Kaiser Permanente cares about getting more Americans walking & bicycling because people who bike & walk healthier. We helped them get transportation experts and community members to crowdsource ideas on how to inspire people to bike and walk more—without re-paving any streets.