´Now, that´s what I call music´

A Danish Bacon poster was the inspiration for the launch of Richard Branson’s compilation albums in the 1980s.

A report in the Daily Mail, celebrating the 30th anniversary of the launch of Richard Branson’s highly successful record compilation business in 1983, revealed that a Danish Bacon poster produced in the 1920s was the inspiration behind the launch of the ‘Now, that’s what I call music’ brand.

Worldwide sales of 100 million albums have been achieved since the launch and ‘Now 85’ is currently on sale, alongside a commemorative ‘Now 30 Years’ edition.

The Danish Bacon cartoon poster was one of a series commissioned by the Danish Bacon Company from artist Lawson Wood and has now achieved something of a cult status… thanks, Richard.