NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

Verizon and NBCUniversal are teaming up once more this 12 months to livestream the Macy’s Thanksgiving Day Parade, in a partnership that additionally contains a number of new activations through the NBC telecast. Last 12 months was the primary time Verizon provided a 360-degree livestream of the parade on its YouTube web page. This time round, Verizon has added a touring…