Boise Is Booming

HERE'S WHY
BOISE IS
BOOMING
Over the last 10 years Boise has emerged as
the largest corporate headquarters community
for any city its size in the country.
If you were looking for a site to build a plant
or distribution center, how would you respond
to these features?
• Adjoins trans-continental air terminal
• Served by cross-country rail lines ,
• Adjacent to major East-West interstate highway
• Ten-minute drive from downtown metropolitan
center
• Long history of labor peace
• Centra I to entire western U.S.
• Served by reliable public utilities
• Interested? Then add to this that many major
companies have selected Boise, where this pre­nomenal
industrial site is located, as their cor­porate
homes, including Albertson's, Boise Cas­cade,
Continental Life and Accident, Idaho
Power, Intermountain Gas, Morrison-Knudsen,
J. R. Simplot and' Ore-Ida Foods, to name a few.
Far-removed today from its traditional repu­tation
for potato-growing and mountain-climb­ing,
the Idaho capital has a balanced economy.
It is a wholesaling and retailing center, a pro­fessional
center, a distribution point, a center of
government, finance, insurance, recreation and
culture, and fast is gaining a reputation for its
growing complex of manufacturing and corpo­rate
headquarters.
Spectacular gains have been recorded in
manufacturing, tourism, construction, agricul­ture,
personal income and, most recently, urban
development. Population in Boise, 1950-1960,
jumped 32.7 percent, compared with the na­tional
average of 18.5 percent, and the 60's
have shown continued rapid growth.
Value added by manufacturing jumped 64
percent during the past eight years, 1wo per­cent
above the average for the eight neighbor­ing
mountain states.
The boom is on in Boise, and the reasons are
four-fold-Land, Location, Labor and Livability.
Why not see for yourself?
If there is one thing that Boise has in greater
abundance than clean water, electrical energy
and friendliness, it is economical land values
when all of its advantages are considered.
The mobile homes industry discovered this
within the past decade. More than 5,000 mobile
home units were produced around Boise in 1967
by such famous names as· Biltmore, Fleetwood,
Guerdon, Kit, Nashua, Northland and Skyline
which have plants near the city.
Among the various industrial areas in Greater
Boise is the 275-acre Boise Industrial Site owned
by the Boise Industrial Foundation. Served by
the Union Pacific Railroad, the site is easily
accessible to U. S. Highways 20, 26, 30 and
Interstate BON which forms the eastern boundary
of the site. Also a neighbor is Boise Municipal
Airport.
High-pressure water for sprinkler fire pro­tection,
natural gas, electric power and a sewer
system are installed.
Among tenants which have facilities in the
Boise Industrial Site are Albertson's, Boise Cas­cade,
Buddy Homes - a division of Skyline
Homes, Inc., Consolidated Metals, Glass GM
Diesel, and Hood Corporation. Facilities for
Gran-Del Oils and Evans Products are being
designed or under construction, and others, in­cluding
Georgia Pacific and Boise Kenworth
Sales Co., are drawing up plans.
Parcels are sold in two-acre sites and larger.
Construction is carefully but reasonably re­stricted,
designed to protect the investments of
firms locating on the tract and to maintain a
productive, pleasing industrial neighborhood.
But land itself is attractive only if the poten­tial
industrial and community neighbors are pre­pared
and eager to assist the new company.
Welcoming the new corporate neighbor is a
matter of traditional pride in Boise. In addition
to the talented and diversified staff of Boise
Industrial Foundation, the Greater Boise Cham­ber
of Commerce, the Idaho Department of Com­merce
and Industry, the area's retailers, whole­salers,
suppliers, and financial, professiqnal and
corporate leaders rally to the assistance and
counsel of a corporate newcomer.
Boise Cascade's Electrocure plant is one of a
dozen sites occupied or on drawing boards
within the Boise Industrial Site.
One of the nation's leading centers for mobile
home construction, Boise and nearby communi­ties
claim 12 mobile home manufacturers.
Boise Industrial Site is located strategically next
to cross-country rail, interstate highway and jet
mainliner service, all bordering the 275-acre site.
United Air Lines and Air West serve Boise which
often leads all other Northwest cities in number
of airline tickets issued.
ltfTISH(OiiJM~tt ""'"
Boise is centrally located and readily accessible
to growing western markets.
Having the advantage of accessibility to major
western markets without paying the price of
clogged, metropolitan centers, Boise is a maxi­mum
of two days shipping distance from all the
major centers of Western U. S. and Canada.
Local industry takes advantage of Idaho's tax­saving
Freeport law which exempts products
"manufactured -or processed in the state and
sold and shipped out of the state."
The West, it goes without saying7 is one of
the real growth areas in the country. The 11
western states, reached in an 800-mile radius
from Boise, include one-third of the area of the
U.S. and 15 percent of the nation's population.
Because of its geographical location, Boise
has developed as an important wholesale-distri­bution
center with more than 150 firms OP,erat­ing
from the city and serving customers in the
intermountain states and Canada.
Transportation, the key to distribution of
goods, is provided by fast, dependable Union
Pacific Railroad. Fourteen common carrier truck
lines, including Consolidated Freightways, Gar­rett
and P.I.E., regularly serve the community,
providing fast service to all market areas radi­ating
from Boise. Two scheduled jet airlines
offer air freight service facilities - mainliner,
transcontinental United Air Lines and mainliner
and western service Air West. Charter air service
includes multi-engine, single-engine and heli­copter.
Air freight capacity by the world's largest
airline, United, is 50,000 pounds daily from.
Boise.
Idaho's location and the high productivity of
its workers are reasons why a major electronics
company moved its entire facilities from the
coast to Idaho. According to a number of site
location analysts, the area will benefit more and
more from this kind of move away from the
increasingly congested centers of the West.
The largest metropolitan center in Idaho and
the only Standard Marketing Area designated in
the state, Boise has a population of some 90,000.
The city is the center of a trading area of more
than one-quarter million.
With 135 manufacturing plants in the commu­nity,
the Boise work force numbers 45,000 work­ers,
according to the Department of Employ­ment.
Skilled, semi-skilled and unskilled workers
also are available from neighboring communi­ties
and can be readily recruited. And as an im­portant
plus, Boise has a history of excellent
labor relations.
Good, productive labor is a commodity val­ued
highly by all companies, especially in this
day of labor shortages. Boise has long been
noted for its conscientious and skillful workers,
and a majority of them are homeowners. In­dustry
also has found that Boise's workers
quickly adapt to new skills and situations, large­ly
because of the area's solid agricultural base.
Employment in Greater Boise, which has been
moving upward for the lost 1 0 years, reached
a record 44,000 in 1967.
Also of considerable interest to industry is
is that estimates for 1968 indicate that the pro­ductivity
of area manufacturing workers in­creased
substantially. Productivity of the local
work force showed an output in dollar value
"approximately 20 percent above the national
average."
The trail-blazing, frontier spirit of the early
pioneers left a heritage that has been carefully
nurtured by present generations of Boiseans. As
one newly-based business executive noted: "The
same self-reliant individualism that built this
nation may be difficult to find in some other
areas of the country, but it still is very much in
evidence here."
Most companies moving to Boise discover there
are 1 0 to 20 qualified job applicants for each
new job opening. Labor disputes are rare.
The area's 135 manufacturing plants plus sup­porting
services employ more than 45,000. Pro­ductivity
locally is 20% above national average.
Boise and Idaho long have been known for
superb recreation and vacation areas.
Plentiful ond attmctive residential developments
keep pace with the city's population which dou­bled
in the last 10 years.
A developing cultural center, Boise has a sym­phony,
theatre, museum of art, state college,
historical museum and the nation's largest
Basque population with their colorful traditions.
Boise is "the city of trees" from the imposing
statehouse to the expansive Boise State College
campus and from its 26 parks to the dozens of
modern residential developments nudging near­by
mountain slopes.
In choosing a community, companies keep
uppermost the question of how will their em­ployees
like to live there. While Boise and its
scenic backdrop long have been noted for tour­ism
and recreation - skiing, fishing, hunting,
hiking, camping, swimming - it is emerging
as a cultural center as well.
Contributing to this new image are the Boise
Symphony, Little Theater, the world-renowned
Boise Music Week now in its 50th year, the
nation's largest Basque colony which presents
traditional dances and delicacies annually, Idaho
Historical Museum, the Museum of Art which
displays originals by Homer, Wyeth, Whistler
and Marin, amateur shows, displays and exhib­its,
as well as touring companies.
A place where everybody owns a boat, a
horse or a snowmobile, Boise is a pleasant com­bination
of city and country. Besides a thriving
redevelopment program for the downtown,
Boise has three libraries, six hospitals, four air­ports,
12 hotels, a daily morning and evening
newspaper, two network affiliated television
stations, six radio stations and 115 churches
representing 45 denominations.
Boise is a community proud of its frontier his­tory,
full of people excited about the future and
possessing a lust for vigorous living.
Residents join tourists in nearby national for­ests,
mountain lakes, Hell's Canyon, Payette
Lakes resort area, the winding Snake River, Sun
Valley, Bogus Basin Ski Resort just 15 miles
away and the water sports at Lucky Peak Res­ervoir
only 12 miles from the city. And the area's
moderate, four-season climate provides a com­fortable
environment for enjoying these activi­ties
to the fullest.
THIS SITE
RESERVED
FOR YOU!
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The site above may be ideal for your next
expansion. And learning more about this and
other locations in Boise Industrial Site or in and
near Boise will cost you nothing.
Simply fill out this card and drop it in the
mail to us. We will be in touch with you imme­diately
to tell you how Boise and Boise Indus­trial
Foundation can serve your firm and its
needs now and in the years ahead. Join in the
Boise boom. Mail the card today!

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The contents of this item, including all images and text, are for personal, educational, and non-commercial use only. The contents of this item may not be reproduced in any form without the express permission of Boise State University Special Collections and Archives. For permissions or to place an order, please contact the Head of Special Collections at (208) 426-3958 or archives@boisestate.edu.

Full-text

HERE'S WHY
BOISE IS
BOOMING
Over the last 10 years Boise has emerged as
the largest corporate headquarters community
for any city its size in the country.
If you were looking for a site to build a plant
or distribution center, how would you respond
to these features?
• Adjoins trans-continental air terminal
• Served by cross-country rail lines ,
• Adjacent to major East-West interstate highway
• Ten-minute drive from downtown metropolitan
center
• Long history of labor peace
• Centra I to entire western U.S.
• Served by reliable public utilities
• Interested? Then add to this that many major
companies have selected Boise, where this pre­nomenal
industrial site is located, as their cor­porate
homes, including Albertson's, Boise Cas­cade,
Continental Life and Accident, Idaho
Power, Intermountain Gas, Morrison-Knudsen,
J. R. Simplot and' Ore-Ida Foods, to name a few.
Far-removed today from its traditional repu­tation
for potato-growing and mountain-climb­ing,
the Idaho capital has a balanced economy.
It is a wholesaling and retailing center, a pro­fessional
center, a distribution point, a center of
government, finance, insurance, recreation and
culture, and fast is gaining a reputation for its
growing complex of manufacturing and corpo­rate
headquarters.
Spectacular gains have been recorded in
manufacturing, tourism, construction, agricul­ture,
personal income and, most recently, urban
development. Population in Boise, 1950-1960,
jumped 32.7 percent, compared with the na­tional
average of 18.5 percent, and the 60's
have shown continued rapid growth.
Value added by manufacturing jumped 64
percent during the past eight years, 1wo per­cent
above the average for the eight neighbor­ing
mountain states.
The boom is on in Boise, and the reasons are
four-fold-Land, Location, Labor and Livability.
Why not see for yourself?
If there is one thing that Boise has in greater
abundance than clean water, electrical energy
and friendliness, it is economical land values
when all of its advantages are considered.
The mobile homes industry discovered this
within the past decade. More than 5,000 mobile
home units were produced around Boise in 1967
by such famous names as· Biltmore, Fleetwood,
Guerdon, Kit, Nashua, Northland and Skyline
which have plants near the city.
Among the various industrial areas in Greater
Boise is the 275-acre Boise Industrial Site owned
by the Boise Industrial Foundation. Served by
the Union Pacific Railroad, the site is easily
accessible to U. S. Highways 20, 26, 30 and
Interstate BON which forms the eastern boundary
of the site. Also a neighbor is Boise Municipal
Airport.
High-pressure water for sprinkler fire pro­tection,
natural gas, electric power and a sewer
system are installed.
Among tenants which have facilities in the
Boise Industrial Site are Albertson's, Boise Cas­cade,
Buddy Homes - a division of Skyline
Homes, Inc., Consolidated Metals, Glass GM
Diesel, and Hood Corporation. Facilities for
Gran-Del Oils and Evans Products are being
designed or under construction, and others, in­cluding
Georgia Pacific and Boise Kenworth
Sales Co., are drawing up plans.
Parcels are sold in two-acre sites and larger.
Construction is carefully but reasonably re­stricted,
designed to protect the investments of
firms locating on the tract and to maintain a
productive, pleasing industrial neighborhood.
But land itself is attractive only if the poten­tial
industrial and community neighbors are pre­pared
and eager to assist the new company.
Welcoming the new corporate neighbor is a
matter of traditional pride in Boise. In addition
to the talented and diversified staff of Boise
Industrial Foundation, the Greater Boise Cham­ber
of Commerce, the Idaho Department of Com­merce
and Industry, the area's retailers, whole­salers,
suppliers, and financial, professiqnal and
corporate leaders rally to the assistance and
counsel of a corporate newcomer.
Boise Cascade's Electrocure plant is one of a
dozen sites occupied or on drawing boards
within the Boise Industrial Site.
One of the nation's leading centers for mobile
home construction, Boise and nearby communi­ties
claim 12 mobile home manufacturers.
Boise Industrial Site is located strategically next
to cross-country rail, interstate highway and jet
mainliner service, all bordering the 275-acre site.
United Air Lines and Air West serve Boise which
often leads all other Northwest cities in number
of airline tickets issued.
ltfTISH(OiiJM~tt ""'"
Boise is centrally located and readily accessible
to growing western markets.
Having the advantage of accessibility to major
western markets without paying the price of
clogged, metropolitan centers, Boise is a maxi­mum
of two days shipping distance from all the
major centers of Western U. S. and Canada.
Local industry takes advantage of Idaho's tax­saving
Freeport law which exempts products
"manufactured -or processed in the state and
sold and shipped out of the state."
The West, it goes without saying7 is one of
the real growth areas in the country. The 11
western states, reached in an 800-mile radius
from Boise, include one-third of the area of the
U.S. and 15 percent of the nation's population.
Because of its geographical location, Boise
has developed as an important wholesale-distri­bution
center with more than 150 firms OP,erat­ing
from the city and serving customers in the
intermountain states and Canada.
Transportation, the key to distribution of
goods, is provided by fast, dependable Union
Pacific Railroad. Fourteen common carrier truck
lines, including Consolidated Freightways, Gar­rett
and P.I.E., regularly serve the community,
providing fast service to all market areas radi­ating
from Boise. Two scheduled jet airlines
offer air freight service facilities - mainliner,
transcontinental United Air Lines and mainliner
and western service Air West. Charter air service
includes multi-engine, single-engine and heli­copter.
Air freight capacity by the world's largest
airline, United, is 50,000 pounds daily from.
Boise.
Idaho's location and the high productivity of
its workers are reasons why a major electronics
company moved its entire facilities from the
coast to Idaho. According to a number of site
location analysts, the area will benefit more and
more from this kind of move away from the
increasingly congested centers of the West.
The largest metropolitan center in Idaho and
the only Standard Marketing Area designated in
the state, Boise has a population of some 90,000.
The city is the center of a trading area of more
than one-quarter million.
With 135 manufacturing plants in the commu­nity,
the Boise work force numbers 45,000 work­ers,
according to the Department of Employ­ment.
Skilled, semi-skilled and unskilled workers
also are available from neighboring communi­ties
and can be readily recruited. And as an im­portant
plus, Boise has a history of excellent
labor relations.
Good, productive labor is a commodity val­ued
highly by all companies, especially in this
day of labor shortages. Boise has long been
noted for its conscientious and skillful workers,
and a majority of them are homeowners. In­dustry
also has found that Boise's workers
quickly adapt to new skills and situations, large­ly
because of the area's solid agricultural base.
Employment in Greater Boise, which has been
moving upward for the lost 1 0 years, reached
a record 44,000 in 1967.
Also of considerable interest to industry is
is that estimates for 1968 indicate that the pro­ductivity
of area manufacturing workers in­creased
substantially. Productivity of the local
work force showed an output in dollar value
"approximately 20 percent above the national
average."
The trail-blazing, frontier spirit of the early
pioneers left a heritage that has been carefully
nurtured by present generations of Boiseans. As
one newly-based business executive noted: "The
same self-reliant individualism that built this
nation may be difficult to find in some other
areas of the country, but it still is very much in
evidence here."
Most companies moving to Boise discover there
are 1 0 to 20 qualified job applicants for each
new job opening. Labor disputes are rare.
The area's 135 manufacturing plants plus sup­porting
services employ more than 45,000. Pro­ductivity
locally is 20% above national average.
Boise and Idaho long have been known for
superb recreation and vacation areas.
Plentiful ond attmctive residential developments
keep pace with the city's population which dou­bled
in the last 10 years.
A developing cultural center, Boise has a sym­phony,
theatre, museum of art, state college,
historical museum and the nation's largest
Basque population with their colorful traditions.
Boise is "the city of trees" from the imposing
statehouse to the expansive Boise State College
campus and from its 26 parks to the dozens of
modern residential developments nudging near­by
mountain slopes.
In choosing a community, companies keep
uppermost the question of how will their em­ployees
like to live there. While Boise and its
scenic backdrop long have been noted for tour­ism
and recreation - skiing, fishing, hunting,
hiking, camping, swimming - it is emerging
as a cultural center as well.
Contributing to this new image are the Boise
Symphony, Little Theater, the world-renowned
Boise Music Week now in its 50th year, the
nation's largest Basque colony which presents
traditional dances and delicacies annually, Idaho
Historical Museum, the Museum of Art which
displays originals by Homer, Wyeth, Whistler
and Marin, amateur shows, displays and exhib­its,
as well as touring companies.
A place where everybody owns a boat, a
horse or a snowmobile, Boise is a pleasant com­bination
of city and country. Besides a thriving
redevelopment program for the downtown,
Boise has three libraries, six hospitals, four air­ports,
12 hotels, a daily morning and evening
newspaper, two network affiliated television
stations, six radio stations and 115 churches
representing 45 denominations.
Boise is a community proud of its frontier his­tory,
full of people excited about the future and
possessing a lust for vigorous living.
Residents join tourists in nearby national for­ests,
mountain lakes, Hell's Canyon, Payette
Lakes resort area, the winding Snake River, Sun
Valley, Bogus Basin Ski Resort just 15 miles
away and the water sports at Lucky Peak Res­ervoir
only 12 miles from the city. And the area's
moderate, four-season climate provides a com­fortable
environment for enjoying these activi­ties
to the fullest.
THIS SITE
RESERVED
FOR YOU!
1111111111111111
.....
0
..c
~ _g
~ eli
"'
>- t8
.....
a.. C'l
w
Ill: 0 z
V) .-=
V) §
w ~
z ""'' 0 V) u
+­::)
"....'.
110 il:
u z
z
0
;::
~ c z
::)
.0... .
.....
~
iii:
I­V)
::) c z
w
V)
0
110
co
..0
M
N
>< 0
110
0
~
....
0 ......
M co
0 :z:
~ c
w'
V)
0
110
The site above may be ideal for your next
expansion. And learning more about this and
other locations in Boise Industrial Site or in and
near Boise will cost you nothing.
Simply fill out this card and drop it in the
mail to us. We will be in touch with you imme­diately
to tell you how Boise and Boise Indus­trial
Foundation can serve your firm and its
needs now and in the years ahead. Join in the
Boise boom. Mail the card today!