PURE! TRAVEL GROUP

Pure!, your overall tour operator for Bolivia, Colombia, Ecuador, Galapagos & Peru!
Pure! is dedicated to incoming tourism for Bolivia, Colombia, Ecuador,the Galapagos Islands and Peru, with offices in Lima, Cusco, Quito, La Paz and Bogota. This way we guarantee an extensive knowledge of each country and a professional back-up for those traveling with us.

Pure! is a young and dynamic company, managed by Europeans and Latin Americans. This has turned out to be the perfect match for quick answers to your requests, flexibility in programs and operations, and a complete clients’ satisfaction. Our reservations department is a group of travel professionals who know all the remote areas of the destinations we serve. They are specialized in designing tailor-made itineraries for all your requests.We manage tourism in a professional, personalized and responsible way.

Pure! is an expert in organizing group tours, FIT, special requests and incentives. Those looking for an adventurous touch on their holiday will have dozens of possiblities with us. We operate trekking and climbing tours directly, and run other adventures with specialized local agents offering a high level of safety and professionalism. Those looking for a tailor-made trip can fulfill their wishes and together with our sales staff come to their perfect travel proposal.

Unrivalled travel experiences in the field of special interest tourism, such as community based and rural tourism, archaeological tourism, agricultural tourism and health tourism as well as in the field of adventure tours such as trekking, climbing, mountain biking, rafting and kayaking, 4×4 adventures, bird watching, horse riding and expeditions. We have our own high quality equipment to operate trekking and climbing tours.

Pure! is fully committed to responsible, sustainable tourism in harmony with the natural environment and local lifestyles.

Many years ago, when I took a year off to learn Spanish, after my college and before starting my ‘real’ studies, I was asked by the language school to stay for the summer season and escort all summer students. I was responsible for the briefings, help the students with personal issues and organize trips during the weekends, night out in the city, etc. it was then, when I got in contact with the other side of tourism, before I have always been the tourist…

2. What inspired you to start this company?

After over 4 years of work for another tour operator in Ecuador, I was pushed into a difficult situation. My former boss decided to fire me and all of a sudden, I had nothing. That moment I decided to fight to stay in Ecuador, which is the country that stole my heart. With a bit of financial help from my parents, I was able to start my own incoming tour operator in 2001.

3. Describe your first sale/customer.

I was very fortunate as many of my former clients decided to stay with me and my new company. We had a great start and our first customers were from travel companies from the Netherlands and Australia.

4. What was your first tour like – and what has changed compared to your most recent?

We had an aim to be low budget, most of our clients tried to be as cheap as possible. We are still offering these price conscious options but I have seen a big change in guests who are looking for more comfortable trips and in search for special accommodation that have an added value, some kind of experience or amazing location for instance.

5. What part of the company are you most proud of and why?

There is not a specific area I can be more proud of than others, the company is 100{cade3cd6ea44c9e099402f61e95e983e8f83ab951f3ff944c0038bbba399d24f} based on processes and without the correct functioning of 1 of the processes involved, we would not have been so successful and we are now. For me everybody is important and makes it work!

6. What do you feel sets your company apart from other DMC’s?

Pure has extended its operations to other countries, offering more options and similar quality in these different countries. We work 100{cade3cd6ea44c9e099402f61e95e983e8f83ab951f3ff944c0038bbba399d24f} business to business and make tailor-made proposals, really going to extra mile by creating bespoke travel matching the interest of the clients. Pure! As extremely knowledgeable staff who will really form a team together with the client to achieve the mutual objectives.

7. What does a standard working day look like for you?

My days are very different, as I’m in constant contact with the managers from the 4 pure destinations and I’m leading the marketing for all of them. I sometimes try to plan my day…though mainly without luck. I travel a lot to many international travel shows and to the other destinations. It’s kind of impossible to describe my day.

8. What gets you out of bed in the morning?

My two children, they need to get dressed, enjoy a quick breakfast and get ready for the school bus.

9. What keeps you up at night?

As my work is 24/7, I sometimes take some pending work home, although i try to limit this.

10. What other CEO’s do you look up to and why?

Life is learning, I really try to learn as much as possible from other CEO’s. I do not have a specific person I look up to, but I have lots of respect for those who have already achieved some amazing things!

11. where do you see the company in 5 years?

In 5 years we will have become one of the mayor DMC’s in Latin America, still with the flexibility that characterizes us! We will have our office in Chile and have implemented automated systems for our front and back office.