Car Market - Into and Out of Recession - UK - January 2009

With sales of new cars in the UK plunging as the UK economy goes into a steep economic decline, this report analyses the consequences for the car market of the first recession to affect the UK since 1992.

The car market is a barometer of the UK economy with car sales traditionally being one of the first market sectors to decline as a recession takes hold. It is also, however, one of the first market sectors to bounce back as the economy recovers.

The report, therefore, seeks to answer how long the recession is likely to last; what the consequences for new and used car sales will be; and what opportunities there will still be for car manufacturers and dealers to lift car sales in the recession.

Main report themes:

How long is the recession likely to last compared with previous recessions?

When are car sales likely to recover?

To what extent have new and used car purchases been deferred?

Which consumers have stopped buying cars as a consequence of the recession?

Which consumer groups are the main owners and buyers of new and used cars?

Which consumer groups offer the best prospect for car sales during the recession and which consumers will lead the car market out of recession?

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