You may be familiar with the saga of the Amazon Kindle Bikini Girl, a character who has been appearing in commercials for Amazon’s popular e-reader for the last several years, most of which have included subtle or overt shots at Apple’s rival iPad.

The first ad, in 2010, featured the bikini-clad lady, played by former NBA dancer Anna Zielinski, lounging poolside, telling an interested gentleman that she paid more for her sunglasses than for the then-$179 Kindle.

The campaign returned last February, at the time that Amazon launched three separate Kindles. This time, another interested gentleman approaches Bikini Girl, who points out that she has one Kindle for herself and two others for two of her children- and that altogether, the three cost less than the man’s iPad. When he asks whether anyone has that seat, she replies “my husband.”

Now, in the new ad, another gentleman is seated on the beach next to our still-bikini-clad super-reader. She again mentions her husband- leading into a surprise punchline that isn’t going to be such a hit with the American Family Association:

Must be a relief for Bikini Girl, to not get hit on at the beach for once.