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Sony Ericsson appoints Four

March 1st 2006

17th March 2006: Sony Ericsson has appointed Four Communications to help leverage its sponsorship of the Sony Ericsson WTA Tour, the women's professional tennis tour. Four was appointed after a competitive four-way pitch and will be delivering a global communications programme that encompasses consumer, corporate, sports and technology media.

Dee Dutta, CVP and Head of Global Marketing for Sony Ericsson, said 'This is the second year of our global sponsorship of the WTA Tour and we want to build on the foundations established in year one. Four responded with a creative and well-thought out programme and have pulled together a multi-skilled team to deliver it.'

Alun James, managing director of Four Sports Marketing & Sponsorship, said 'Sony Ericsson is a significant win for us and we will be working closely with the in-house team to help make the sponsorship work harder for the brand and the business.'