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Conventional regulatory approaches, which are based on traditional economic theory, might lead departments and agencies to expect certain outcomes. However, the result may not met the expectations. Why does this happen? One possibility is that the assumptions identified did not take into account how individuals would actually respond. Instead, they were based on more traditional or theoretical perspectives. The initiative may have proven more successful, yielded better results, or used fewer resources had it been created using an approach that considers these behavioural responses.

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