UPCOMING WEBINARS

Need a refresh on all the benefits of being an ICBA Member? On this webinar, the ICBA staff will outline all the resources and programs available to you. This webinar is great for both new ICBA Member stores and those staff members at current ICBA Member stores who are new to the college bookstore industry. If you've been a member for some time but simply want a reminder of all that is available to you, we also encourage you to join us! This webinar will be recorded, so sign up even if you can't make it live--we'll send you the replay afterward.

Social media has come a long way since the early 2000s, when Facebook and MySpace were in their infancy. Now, social sites are the Internet’s top destinations, where users share their every moment, crowdsource information, opine on politics, connect with their favorite public figures and brands and even shop.

These sites are rife with marketing potential, but they evolve so frequently that it’s tough for business owners to stay in the know. In this webinar, Crystal Vilkaitis, one of the nation’s premier social media experts for retailers, will reveal three social media strategies that are working TODAY to drive more traffic to your store.