Tag Archives: Lumia Sales Decline

In what will probably be Nokia&#8217s last quarterly earnings before it hands off its cell phone making business to Microsoft, the Finnish mobile maker has reported lower sales of Lumia products in its Q4. The organization also reported a non-IFRS operating profit of €408 million &#8212 but based mainly on its NSN equipment business. So the choice to cut loose its cell phone making business looks to become vindicated by these results. Nokia&#8217s modified operating profit within the quarter was €274 million &#8212 €243 million which originated from NSN. Its non-IFRS Expanded polystyrene was €0.08. Revenue was €3.476 billion. Inside a preview from the earnings, TC&#8217s Alex Wilhelm recommended Nokia should easily sell greater than ten million Lumias with what was in the end the vacation quarter. In case Nokia hasn't damaged out an amount for sales from the Home windows Phone products in the Q4 earnings report &#8212 observing merely a loss of Wise Products internet sales (and in fundamental Cell Phones internet sales), so most probably it offered under the 8.8 million Lumia reported last quarter. Update: According towards the WSJ Nokia has confirmed it offered 8.two million Lumias within the quarter. Full-year 2013 Lumia sales stand at $ 30 million models. The entire year-on-year loss of stopped procedures internet sales within the 4th quarter 2013 was mainly because of lower Cell Phones internet sales and, to some lesser extent, lower Wise Products internet sales. Our Cell Phones internet sales were impacted by competitive industry dynamics, including intense smartphone competition at progressively lower cost points and intense competition in the low finish in our product portfolio. Our Wise Products internet sales were impacted by competitive industry dynamics such as the strong momentum of competing smartphone platforms, as along with our portfolio transition from Symbian items to Lumia items. In the previous earnings report, for its fiscal Q3, Nokia reported an unexpected profit of €118 million ($160 million), with 8.8 million Lumia mobile phones offered within the quarter &#8212 up from 7.4 million Lumias offered in the Q2. Nokia made a practical loss of €115 million ($156 million) for the reason that quarter. In the Q1 Nokia reported 5.six million Lumias offered &#8212 so sales of their Lumia products were progressively growing, quarter on quarter. Its Q4 results reverse that trend &#8212 making Nokia&#8217s decision to hands-off its phone business to Microsoft seem like a good one. In September Nokia introduced it would sell substantially all its phone making business to Microsoft. That transaction continues to be Read more [...]