‘Millennial Pink’ Is Officially The Hottest Lip Colour Globally

‘Millennial pink’ is officially the hottest lip colour globally, according to over 23.5 million daily virtual lipstick try-ons recorded by the beauty app YouCam Makeup. YouCam is a virtual make-up app that allows you to discover and try endless virtual makeup & beauty products from your the world’s best known brands. It’s a very popular app.

The ‘Millennial pink’ trend was discovered as part of a celebration of National Lipstick Day, last Sunday, that found that shades of pink accounted for over 20 per cent of virtual lipstick try-ons in the States and the U.K., and 15 per cent of those in China and Japan.

With access to data from users all around the world, YouCam Makeup also revealed that while pink overall was the most preferred colour in the West, at 50 percent, users in the East preferred to mix it up more. China showed the most diverse lipstick colour trials overall with purples, oranges and lighter sheer shades taking the top spots, while Korean users comparatively preferred bold, darker pinks, purples, and reds.