BLEACH TRADING CARD GAME PREMIERE EDITION

Publisher: Score Entertainment
Licensing: Viz Media
Product Direction | Creative Direction | Graphic Design: Carl Braun
Release Date: May 2007
Product Info: In 2007 I was the Director of Score Entertainment, the entertainment branch of Donruss Trading Cards. This meant I was both Product Director and Creative Director. I was also pitching in with graphic design as we only had one designer devoted to entertainment products.
Viz Media knew of our interest in Bleach and we sealed the deal with a visit to their San Francisco offices. We already had a hit with them on InuYasha, and Score Entertainment was known for translating anime properties into fantastic games, but at the time everyone wanted to sign Bleach. Our small team was thrilled!
We pulled all the stops with our marketing, working with other licensees on various cross-promotions. We also created, filmed and distributed a Learn-to-Play Demo Video, published sales materials, magazine ads and articles featuring promo cards and produced retailer incentives such as the black packs!
Bleach TCG sales soared and for our efforts, we were rewarded with an Origins' Game of the Year Nomination and earned a semi-finalist spot!
But we were just getting started on this game!