Grand Prix ad bows

Published on September 20, 1996.

General Motors' Pontiac division breaks the first fall Grand Prix spot Thursday night on NBC's "The Single Guy." It touts the 1997 model's new wide-track styling, comparing it to that of a veteran Hawaiian pipeline surfer who switched to a wider board. It carries the tag "wider is better." Two more executions from D'Arcy Masius Benton & Bowles will follow in about month. The '97 Grand Prix was first seen in a solo spot dubbed "wide jump" that broke during the Summer Olympics, when the cars were trickling into dealerships. That ad has been dropped.