We like to think of marketing as layers.

Understand the business – what they do, how they are doing and where they want to be

Understand the customers – talk to them, get a feel for what they love about working with our client, and what makes the experience good

Review the website – the look, the navigation, the wording, the statistics

Review the branding – in truth this is done along with the website. We’re not huge fans of chucking the proverbial baby out with the bathwater, but sometimes the brand just doesn’t work with the message and business direction.

Check out the database – how current it is, how well segmented, and how it is used.

Action! You can’t do this without doing all the spadework first, but equally if you don’t take action you won’t move forward. Sometimes clients like to do the marketing themselves and use us as a sounding board, and sometimes they prefer to hand it over to a safe pair of hands.

If you like the sound of our approach, give us a call on 01256 83 11 10, to get your marketing sorted.