Smart Insights: Health Technology

Health technology innovators face a fast-paced and fluid market where multiple stakeholders impact the adoption of their products.

To succeed, companies need a precise picture of how their products will be used and how to optimize the user experience. They must understand the competitive landscape, market access and reimbursement processes, and the economic value of their products to stakeholders.

We are one of the few health technology research specialists who can offer you a comprehensive suite of offerings to meet these needs. Our work is supported by direct access to purchasing, payer, clinician and patient stakeholders across all major markets globally.

We help you optimize the commercial opportunity and performance of your health technology products and portfolio, whether medical or diagnostic devices, digital health or health IT.

Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.

When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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