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AKTIV x adidas Boost charity collection

The AKTIV Against Cancer movement was founded by adidas athlete and running icon Grete Waitz and has been cooperating with adidas for the past five years in releasing special collections for the charity. To celebrate this year’s New York Marathon the two have partnered in designing special editions and offering an adidas Tempo Boost and adidas Grete Boost.
Adidas have also launched a social media campaign in association with the marathon, pledging to donate $1 to AKTIV’s cancer research for every picture posted on Instagram and Twitter with the hashtag #mystepmatters by runners, fans and supporters as well.