Sony CyberShot DSC TX55 digital camera : Sony introduces a new CyberShot digital compact camera that make it easy to capture the moment with DSLR-style still photos, Full HD video and amazing 3D pictures. The Sony CyberShot TX55 is world´s thinnest camera with Full HD video, featuring a 16.2 megapixel Exmor R CMOS sensor, plus new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution. The easy-to-use Sony CyberShot DSC-TX55 also marks a CyberShot first with new Picture Effect mode that broadens artistic possibilities with no editing software needed. The Sony CyberShot TX55 will be available from September 2011.

Casio Exilim EX-ZS15 digital camera : Casio Europe announces the new Casio Exilim EX-ZS15 digital camera, the latest addition to the Casio Exilim family of digital cameras. This compact and stylish new Casio Exilim ZS15 is more user-friendly than ever. The generous 3.0-inch touch-screen LCD with Casio’s new “Touch Shutter” function makes it a breeze even for beginners to take and view great photos. The Casio Exilim EX-ZS15 also boasts an effective pixel resolution of 14.1-megapixels. The Casio Exilim EX-ZS15 is available in three colors: silver, red and black.

Panasonic Lumix FZ48 digital camera : Panasonic introduces the new Lumix DMC-FZ48 digital camera. The Panasonic Lumix FZ48 boasts a 25mm ultra wide angle lens with a powerful 24x optical zoom and 32x intelligent zoom, The Panasonic FZ48 features full-HD video recording capability and a new Creative Control with a Miniature Effect mode. The Panasonic Lumix FZ48 offers exceptional creative freedom, which is perfect for beginners through to serious photographers. Photos and videos captured with the Panasonic Lumix FZ48 can easily be viewed on the 3.0-inch Intelligent LCD screen, which has 460,000-dot high resolution to dramatically improve visibility during recording and playback.

Pentax Optio WG1 GPS digital camera available in orange : Pentax Imaging has announced the Pentax WG1 GPS camera will be available in a third color choice. As early as next month, the Pentax WG1 GPS camera will be available in orange, in addition to yellow green and gray cameras. The Pentax WG1 GPS camera offers enhanced waterproof, shockproof, dustproof, cold proof and crushproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, each Pentax WG1 camera kit includes a woven web fabric strap complete with a carabiner to attach the Pentax WG1 GPS camera to a backpack and other outdoor gear.

Olympus PEN Lite E-PL3 : Olympus launches the new generation of the compact PEN cameras that offer SLR creativity, simple, no-nonsense controls. The new Olympus PEN E-PL3 (Lite) offers state-of-the-art technology in an easy-to-use package. Like the top-of-the range Olympus PEN E-P3, the PEN E-PL3 is packed with some of the very best imaging innovations around. For example, Fast AF, world’s fastest autofocus system for interchangeable cameras and in-body Image Stabilisation. The Olympus E-PL3 is equipped with a 3" tiltable display making it easy to capture stand-out images in awkward situations. The tiltable LCD screen is just one of the user-friendly features that puts the Olympus PEN E-PL3 Lite ahead of any other camera of comparable size.

GE J1456W Smart series camera : General Imaging announces the new GE J1456W budget camera at the 2011 PMA Australia Imaging and Entertainment Expo. The new GE J1456W expands the GE Smart series line-up. The entry-level GE J1456W runs on AA or rechargeable Lithium-ion batteries. The GE J1456W budget camera features a new 28mm wide-angle lens with 5x optical zoom, 720p HD video recording capabilities and over 20 different scene modes, including image stabilization, Pancapture and Sketch mode, all housed in a new compact design.