Tacking on two-tenths to March’s +1.7 (8.2 – 9.9 – 10.1, 6+), Oregon Public Broadcasting public radio news/talk KOPB repeats at #1. Moreover, KOPB and iHeartMedia adult contemporary KKCW are now the only Portland stations to achieve double-digits (6+) in the PPM-era.

Portland Music Formats – After surrendering six-tenths in March (3.6 – 3.0, 6+), All Classical Public Media’s KQAC “All Classical Portland” posts an increase more than twice that magnitude (4.3, +1.3, 6+), vaulting from #17 to #7. Its February +.9 curtailed four straight down or flat trends that accounted for a net loss of seven-tenths (3.4 – 3.4 – 3.1 – 3.0 – 2.7, 6+). Notching gains of eight-tenths each are iHeartMedia’s KFBW “105.9 The Brew – Portland’s Rock Station” (fifth to fourth) and Mt. Hood Community College-owned KMHD “Jazz Radio 89.1” (#20 to #15). “The Brew” is +1.1 in March/April (4.4 – 4.7 – 5.5, 6+), while KMHD improves by eight-tenths in the same timeframe (2.3 – 2.3 – 3.1, 6+). Up four-tenths in March (3.5 – 3.9, 6+), Alpha Media triple A KINK-FM “Uniquely Portland” craters by -1.7 to 2.2 (6+) and spirals from #9 to #20. Co-owned rhythmic CHR KINK-HD2 regresses by one-half share (.9 – .4, #26, 6+). As a result of four straight setbacks, iHeartMedia adult contemporary KKCW has had its 6+ AQH share vaporized by approximately 60% (-8.3) and shifts from second to third (13.9 – 8.5 – 8.4 – 7.1 – 5.6, 6+). “K-103” was on top four straight sweeps (including sharing the lead in January with public radio news/talk KOPB) before segueing to #2 in March. A combined +6.5 in December/“Holiday” 2019 (7.4 – 9.1 – 13.9, 6+), KKCW regressed by -5.4 in January; 13.9 was its highest 6+-share since “Holiday” 2018’s 16.2. Entercom’s KNRK “Portland Alternative Music,” which was +.8 in February/March (3.0 – 3.7 – 3.8, 6+), surrenders an April -1.3 to 2.5 (#11 to #19, 6+). In addition to being an overall -1.9 in three straight downturns (4.9 – 4.4 – 3.9 – 3.0, 6+), Alpha Media CHR KBFF “Live 95.5” fades from the top ten (#9 to #16). Prior to January’s +.7, “Live 95.5” was off eight-tenths via three drops in a row (5.0 – 4.8 – 4.3 – 4.2, 6+). Trending 3.4 – 3.6 – 3.4 (January – February – March, 6+), Salem Media Group regional Mexican KRYP “93.1 El Rey” drops six-tenths to 2.8 (#12 to #18, 6+). Falling from seventh to eighth, Entercom adult hits KYCH “97.1 Charlie – We Play Everything” is without an increase the fourth time in a row for a net loss of -2.8 (6.7 – 5.9 – 4.7 – 4.2 – 3.9, 6+).

After being a collective +1.2 through three consecutive advances (1.7 – 2.3 – 2.4 – 2.9, 6+), University of Utah public radio news/talk KUER forfeits one-half share to 2.4 (6+) but stays at #14. Having posted five consecutive up or flat sweeps for a net gain of eight-tenths (.1 – .1 – .1 – .2 – .4 – .9, 6+), Brigham Young University public radio news/talk KUMT drops six-tenths (.3, #18 to #21, 6+).

Including its current half-share loss, Community Communications’ news/talk WMFE “90.7 Public Radio for Central Florida” continues an alternating down/up pattern that began in December (3.0 – 2.6 – 3.3 – 3.2 – 3.3 – 2.8, #13 to #14, 6+).

Locked on .3 (6+) in February and March, Star Development Group Spanish news/talk WRSO “Accion 97.9” erupts with a +1.2 to 1.5 (6+) and enters the top twenty (#17).

Orlando Music Formats – Storming back from March’s -.3 (6.2 – 5.9, 6+) with a +2.1 to 8.0 (6+), Cox Media Group-owned WMMO “98.9 Orlando’s Classic Hits” advances from third to second. Not only is urban AC cluster-mate WCFB an eye-popping +4.3 in three straight upticks (4.6 – 5.0 – 6.9 – 8.9, 6+), “Star 94.5” marches from second to first. WCFB was off a combined six-tenths in “Holiday” 2019/January 2020 (5.2 – 5.1 – 4.6, 6+). On top the past three months, Entercom classic hits-oldies WOCL “105.9 Sunny FM – We Own The ‘80s” posts its third drop in succession for a collective -2.8 (9.2 – 8.4 – 8.2 – 6.4, 6+) and segues to fifth. “Sunny” was #1 seven straight sweeps, before dropping to the runner-up slot in December. It was -1.1 (December/“Holiday” 2019); +1.2 (January); and -.8 (February). Four straight gains by iHeartMedia-owned WJRR have resulted in a +1.8 (3.0 – 3.5 – 3.7 – 4.6 – 4.8, tenth to seventh, 6+) with “101.1 Orlando’s Rock Station” recording its highest 6+-share since last October (4.8, as well). Without an increase the past four reports for a net loss of -1.6 (7.5 – 6.9 – 6.5 – 6.5 – 5.9, 6+), its Spanish tropical sibling, WRUM “Rumba 100.3,” applies the brakes with a +.8 (6.7, fifth to third, 6+). Cox Media Group country-formatted WWKA is an overall +2.8 via four straight spikes (2.9 – 3.9 – 4.1 – 5.0 – 5.7, eighth to sixth, 6+). Co-owned WPYO “Power 95.3,” however, is a combined -1.9 in March/April (5.3 – 4.9 – 3.4, #9 to #11, 6+). Having lost more than three-quarters (-12.0) of its 6+ AQH share in four downturns in a row (15.4 – 8.1 – 7.9 – 5.7 – 3.4, 6+), iHeartMedia adult contemporary WMGF “Magic 107.7” departs the top ten (#6 to #11). After dropping six-tenths in March, co-owned CHR WXXL “XL-106.7” erodes by twice as much in April (5.8 – 4.6, -1.2, fifth to eighth, 6+). When “XL-106.7” added three-tenths in February, it curtailed three sweeps in succession without an increase that accounted for a -1.4 (7.5 – 6.4 – 6.4 – 6.1, 6+). Entercom hot AC WOMX “Mix 105.1” follows March’s -.8 with an April -.7 (5.1 – 4.3 – 3.6, 6+) yet proceeds from #11 to #10. Dropping from #16 to #20, University of Central Florida jazz outlet WUCF continues an alternating down/up sequence which includes its current loss of six-tenths (1.1 – 0.9 – 1.4 – 1.2 – 1.6 – 1.0, 6+). JVC Media’s WOTW “103.1 The Wolf – New Country + All Time Favorites,” which was trending 1.1 – 1.2 – 1.3 (October – November – December, 6+), is unlisted the fifth time in a row.

Spoken-Word Formats – Jumping from sixth to third, iHeartMedia news/talk WTAM “1100 Cleveland’s News Radio” is a collective+4.6 as a result of four straight spikes (4.2 – 5.3 – 5.8 – 7.2 – 8.8, 6+). Radio One’s WZAK-HD3 debuted in print in November and had a topline of .6 – 1.2 – 1.5 (6+), but it is unlisted the fourth time in a row. After recording a .9 (6+) in four successive sweeps, Salem Media Group news/talk WHK “AM 1420 The Answer, News-Opinion-Insight” is unlisted as well. WHK was unlisted in July, August, and September, resurfacing in print in October.

Three setbacks in succession by Entercom’s WKRK “Sports Radio 92.3 The Fan” have accounted for an approximately 52% loss (-2.5) of its 6+ AQH share (4.9 – 3.6 – 3.2 – 2.4, #11 to #14, 6+).