Event-oriented vs. Always-on: The Campaign Tactics that Work

Event-oriented vs. Always-on: The Campaign Tactics that Work

Written by: Andrew Waber, Market Insights and Media Relations Manager

“E-commerce-focused advertisers can be segmented into two categories based on their strategic goal — whether they’re focused on maximizing returns during specific periods (e.g., a chocolatier during Valentine’s Day, Easter or Mother’s Day) or looking to drive purchases at a more consistent rate throughout the year (e.g., an online furniture retailer).”