Website Auditing / Competitive Analysis

These website auditing and competitive analysis tools help you to analyze your website and score it in a number of different areas from SEO to social media. When you can view your site against your competitors, it helps you to understand better where you’re going wrong and what you can do to help improve.

Marketing.grader.com by HubSpot. Plug your URL into marketing.grader.com and it gives you a score—from 1 to 100—reflecting your website’s visibility to the search engines, social media presence, blog activity, conversion optimization, and more. The best part is the report, which gives you tips and step-by-step instructions to improve your search-social-friendliness. You can run this tool on any site, so use it to check out your competitors as well.

SEMrush is an SEO keyword research tool that shows you what keywords your competitors are ranking well for and what that traffic might be worth. It also shows you to some degree what your competitors are buying for keywords in AdWords and the cost per click.

Klout is a measure of your influence on social networks like Twitter and Facebook. It’s good for finding influencers, but be careful that you don’t get over-hyped about it in terms of your actual score because many feel the algorithm it uses is flawed.

Compete.com is one of the most well-known competitive analysis tools for things like comparing unique visitors. The number of visitors it shows won’t likely line up exactly with your website analytics, but it is good for getting a ballpark “read” on which sites get lots of traffic.