Hyatt to introduce a new global loyalty program

The company said 'World of Hyatt' is about building community and engaging with high-end travellersAnumeha Chaturvedi | ET Bureau | October 31, 2016, 12:05 IST

Hotel chain Hyatt Hotels Corporation has launched 'World of Hyatt' a new global loyalty program, which will be rolled out on March 1, 2017. The company said World of Hyatt is about building community and engaging with high-end travellers.

“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”

Hyatt said under the new program’s three elite tiers – Discoverist, Explorist and Globalist members will receive more rewards based on qualifying nights or base points.

While the Discoverist program entitles customers to 10 qualifying nights, Explorist and Globalist will entitle customers to 30 and 60 qualifying nights respectively.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

The guest benefits for World of Hyatt members include base points counted towards tier status, including base points earned for dining and spa experiences, free night awards for staying at five different Hyatt brands, confirmed suite upgrades at the time of booking for qualifying elite members.