Nice Try Sportsbet

But we see right through your fake ally façade.

By Jacqueline Howard

Published: 2017.09.25 05:19 PM

via Sportsbet

Media outlets around the country today received a media release from Sportsbet. The email detailed how “punters strongly support marriage equality” with a 55% majority of bets placed on a Yes outcome of the postal vote over a No.

Skipping over the fact that a 55% majority is not evidence of ‘strong support’, this ethical nightmare of a move is merely an attempt for Sportsbet to remedy its public image.

Sportsbet seeming to be proud of it’s Yes punters is clearly a Band-Aid over its Community Concern Issue.

It says a lot about Sportsbet that its media department thought that it would be appropriate to call upon journalists to celebrate the members of the public making money off a vote on people’s human rights.

It’s a gross misinterpretation of our experience, and is yet another instance of commercial companies incorrectly using activism for advertising.