Covent Garden To Become Shopping Destination For Men

Menswear Expands In Covent Garden

Male shoppers might soon be able to visit their own retail hub if plans in the capital go ahead. Industry insiders are tapping up London’s Covent Garden, which already houses the likes of AllSaints and Pretty Green, as a potential menswear district.

The hopes of buyers and brand managers are pinned on the exclusive Henrietta Street. The West End location is the most likely to play host to a wide range menswear names, from accessible luxury to streetwear and contemporary labels.

Covent Garden is currently home to some of the most well-known and innovative brands. The district boasts both established and experimental stores, which represents the diversity of the City.

The location for development has been backed by most, including FashionBeans contributor Marcus Jaye. As one of the busiest and exposed areas of central London, it’s predicted that Covent Garden will help push men’s fashion to the forefront of the industry.

Following the success of London Collections: MEN, launched in 2012, it has been apparent that the male arm of the industry has flourished. The British economy now counts contributions of over £10bn from the sector, marking a very significant and continuous increase.

“We need something for the guys. There aren’t many areas in London that really appeal to men so we’re trying to create a real destination for men’s fashion” said Beverley Churchill, Brand Director of Covent Garden.

The encouragement of this plan comes after the recent change of nearby King Street, which has become a more current shopping destination.