Public Art Aberdeen

Modern society undoubtedly needs creativity and vision more than it needs works of art... It needs artists with their ways of doing things more than it needs the things they make. It needs them for what they 'are' rather than for what they 'do'.

Stage 1 - Developing the Project

Why is the project being developed?

It is crucial that the aims and objectives for developing a project are discussed at the outset and agreed by the producer and key partners - i.e. 'what does the project set out to achieve and how does this relate to the proposed funding?' The emphasis on the core aims and objectives, and all associated supporting reasons, will depend on who initiates the project - self initiated artist project, arts organisation, developer or architect, local authority or agency, local community group.

The objectives may be split into different types - e.g. strategic and operational. In approaching agencies for funding to support the delivery of public art projects, importance should be attached to the clear definition of measurable objectives that relate to cultural, social and economic improvement - this list of highlighted 'benefits' can indicate how the project will succeed and have a wider community impact and therefore encourage funding. However, recognise the limitations of your project do not try and address too many objectives. Be ambitious, but realistic.

In relationship to this toolkit, the first guiding reason for developing a public art project should be - to promote the wider role that artists can undertake in a variety of social, environmental and collaborative contexts - to create 'accessible' art that cares about, challenges, and is in a genuine dialogue with the audience, respecting specific site and community.

Other issues that should be considered and highlighted in your project specific list are:

PLACE
A better sense of identity and local uniqueness
Highlighting hidden historical or cultural issues
Creating an attraction or focus for the community and visitors
Creating a distinct environment
Improving the aesthetics and design of public space or amenities
Assisting orientation to the site
Improving residential or business opportunities for the area
Contributing to the sustainability of the local environment

PEOPLE
Encouraging people to use a space
Increasing enjoyment and a sense of safety
Increasing social and psychological well being
Improving a sense of belonging and ownership
Engaging with the community and empowering people to contribute
Stimulating discussion and debate
Expressing a specific form of cultural identity or diversity
Creating education and training opportunities