US Youth Soccer announces partnership with Happy Family

US Youth Soccer announces partnership with Happy Family

Leading premium organic food brand to sponsor nation’s largest youth sports organization with Happy Squeeze line of superfood pouches

FRISCO, Texas (September 4, 2013) — US Youth Soccer, the largest youth sports organization in the nation, is pleased to welcome Happy Squeeze as the official On-the-go "Superfood" of US Youth Soccer.

The new partnership will highlight Happy Family’s line of Happy Squeeze pouches. Made with unique, nutritious superfoods and the best organic ingredients, Happy Squeeze pouches are gluten free; free of preservatives, artificial colors and flavors, trans fats and GMOs; and certified organic by the USDA. The sponsorship will provide US Youth Soccer players with a healthy snack choice while on the move to soccer practices, games and events. These squeezable snacks are hassle-free and allow for easy use for players of all ages.

"The US Youth Soccer organization is a natural partner for us as we have a shared mission to promote positive health and well-being among today’s youth," said Shazi Visram, founder, CEO, and Chief Mom of Happy Family. "We're honored to have the opportunity to support them in providing nutritious and delicious snacks the whole family can enjoy."

Happy Squeeze will reach the more than three million youth players and one million adults engaged with US Youth Soccer through the promotion at events and on USYouthSoccer.org. Samples of Happy Squeeze snacks will be available at several events, including the US Youth Soccer National Championship Series and the US Youth Soccer Workshop at the NSCAA Convention.

"We are pleased to welcome Happy Squeeze as a US Youth Soccer sponsor," US Youth Soccer Executive Director Jim Cosgrove said. "Not only are our members passionate about soccer and furthering their skills but they are also concerned about eating and staying healthy, and that’s why Happy Squeeze is such a great fit for us."