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About Urban Decay

UD’s story opens in the mid-’90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Wende Zomnir and her co-conspirators unleashed a line of lipsticks and nail enamels inspired by the unconventional beauty of the urban landscape. The vibe since day one? Beauty with an edge™.

While UD has grown like crazy since then, they haven’t stopped experimenting. UD now offers an endless array of high-performance cosmetics, from velvety-soft shadows (including the industry’s bestselling shadow palettes) and creamy, badass lipsticks, to weightless complexion products and high-tech setting sprays that make your makeup last all day.

Get Naked

Naked Heat Palette

If you thought Urban Decay’s Naked palettes were hot before, brace yourself—because the newest iteration is next level. This is Naked Heat, UD’s most sweltering Naked palette yet.

Give in to the heat of the moment with 12 all-new, can’t-live-without, amber-hued neutrals—including warm browns, burnt oranges and rich siennas. The most shade-driven Naked palette UD has ever done, this palette takes Naked in a whole new direction. From a super-smooth red-brown matte and a glimmering copper to a deep, shifty bronze, this palette has everything you need to create sultry daytime looks, intensely smoky nighttime looks and everything in between.

Watch Now

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