Website Design Done Right

Redesigning your website can be a daunting task. While there is a tremendous amount of work involved, the reward is a new site that will engage your audience and meet your business objectives-if done correctly. Get a jump on the latest web design trends of 2017 by redesigning your website.

1. Mobile First Design
In 2017, web design will no longer focus on desktop first and mobile second—today’s mobile-centric world has reversed the roles. Optimizing a website for mobile requires a web designer to create a site for mobile first and then expand it to fit a larger screen.

2. Responsive Design
Instead of simply adapting based on device, websites will adapt based on each user. A website’s content, color scheme, font sizes, and spacing will morph to accommodate a user based on his or her age.

3. Video
As more users have access to faster internet connections and increased bandwidth, web browsers have improved their performance capabilities. These innovations have pushed video into a more central position in web design than ever before. A welcome video in the background of your website’s landing page can be effective, catching interest and inviting visitors to learn more.

4. Analytics
Analytics is a good way of knowing exactly who, where from and when your traffic is coming. This data is optimal for further strategizing, letting you cater to your most frequent users and attract new ones. Google Analytics is the most popular analytics tool

5. SEO
Ignoring SEO is a good way to lose out on chance visitors that could have converted into potential customers. As new methods and tools for optimization develop yearly, SEO has quickly become an unavoidable part of running a brand’s online presence. Keeping a strong collection of backlinks, using keywords and commonly searched phrases in your content, plus adding and keeping your links active are just a few ways to keep your site search-friendly.

6. Clean Design• Flat Color: The use of flat color in website design was a major trend in 2016, and it’s likely to continue to be popular in the new year. The use of flat color creates a simple and streamlined look.

• Simplified Navigation: Simplified navigation structures have become increasingly popular. A a seven- to 10-digit phone number is about the maximum we can accommodate at any one time.

• Custom Images: The age of the stock photo is quickly coming to an end. Using photos that are clearly posed and overly staged will do nothing for your website other than give it a dated feel that’s likely to turn visitors off before they’ve had an opportunity to learn about your business.

• Personal Branding: Blending the personal brands of your business’s leadership with your company’s overall professional online image can go a long way to improving how customers and users perceive your web design.This formula enables you to send messages that convey your company’s sense of ethics and integrity, letting customers know not just what you do but what you stand for as an organization.

Spend some time thinking about these and other web design trends and how you can make them work for your company.

Post written by: Sue LaChapelle
February 15, 2017

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Little Miami River Chamber Alliance member companies are dedicated to sharing their expertise through guest blogs on various topics.