Case Study - Healthcare Marketing

Client: A global healthcare services provider

Brief: The global hospitals chain with its hospitals spread across India, Asia & Africa was suffering from poor search rankings, non-performing search engine and social media marketing campaigns which were not resulting in qualified leads for surgeries and pregnancy care programs of the hospitals.

Outcomes:

website traffic +66.26%

search traffic +188.70%

SEM campaigns +837.75%

conversion cost -73.41%

website leads +296%

Approach:

At the start, Templatolio undertook off-page SEO activities including content development & submissions and made on-page technical website recommendations which were implemented by the client. These changes resulted in dramatic improvement in search results. Templatolio was also entrusted to undertake search engine marketing and social media marketing campaigns to drive qualified leads generation from India as well as Middle East & Africa. Templatolio also undertook website UI/UX analysis and conducted a Conversion Rate Optimization (CRO) study including user journey recording analysis, heatmaps, funnel visualization and analytics basis which recommendations were provided to customer which were implemented by its IT team. The digital marketing search engine and social media marketing campaigns resulted in an exponential increase in qualified leads generation and conversions.