Sonata, watch brand from Titan Industries, launched its first ever touch screen watch in India, which has been pegged as a value for money offering from the company. Part of the the Super Fibre Ocean Series, a collection of 21 high water resistance watches from Sonata, the latest offering comes at an introductory price of Rs 1,499.

Speaking at the launch, Bhaskar Bhat, Managing Director, Titan Industries Limited, said, “Sonata strongly believes this revolutionary product will script a new direction in the watch category by making this remarkable technology, earlier considered to be exclusive to high end watches, within the reach of the Indian consumer. This will change the way consumers interact with watches forever. To give this revolutionary product a boost, the company is launching this watch as part of Sonata’s biggest campaign for the year, featuring the Sonata Super Fibre Ocean Series of watches.”

It is a multifunction sports watch with water resistance up to 10 ATM and has features like light, stop-watch, multiple time display, day – date, alarm, and is available in three colours. It is available in over 8,000 outlets and carries a one year warranty. The touch screen technology is powered by a module built using an open capacitor solution with an integrated circuit driver. This module in combination with pre-programmed software enables the touch screen functionality and allows the consumer to interface directly with the watch through three distinct zones on the screen, doing away with the need for conventional push buttons on the watch.

Noel Tata, Director on the board of Titan Industries added, “This innovative launch comes in quick succession to the introduction of India’s most affordable watch at Rs 225 earlier this year from Sonata and reaffirms the Tata group’s commitment to innovate and bring global products to India at an unbelievable price.”