The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Think of outreach as a brand awareness campaign for your most authoritative audience.

Technology Choices

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship.

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. At a bare minimum, include social sharing buttons on your content. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post.

Check your Google Webmaster Tools account to see if there is a notification of a penalty

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Gaz Hall, a Freelance SEO Consultant, commented: "Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers."

Track it!

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.