Toys “R” Us Corporate confirmed that Dec. 30 would be the official closing of its flagship store in the Big Apple — after the company decided to not exercise its option to renew the lease at the site.

“We have not signed a lease agreement for a new flagship location at this time, but we are actively searching for another location in Manhattan. The process is ongoing,” Toys “R” Us Corporate said in a statement.

This news hit some customers by surprise, while others made the trip to Times Square Wednesdays specifically to say farewell to what some call a landmark.

“I literally can’t believe this is closing,” said Sarah Ward, 20, from Orange County, NY, who has been coming to the store since a little girl. “It’s disappointing because little kids won’t have a big toy store to go to and run around in.”

To add to Ward’s disappointment, her favorite section of the store — the Barbie dream house — was closed off and emptied on Wednesday.

However, the customers weren’t the only ones feeling sad for the toy store’s closing. Employees were seen throughout the three levels hugging and taking photos together — and some even shed some tears.

One employee was even overheard saying to another “it’s going to be hard.”

Toys “R” Us opened its flagship store at the 101,00-square-foot location in 2001 and, according to Forbes, decided to not renew its lease due to rent at the site reportedly doubling in the last 15 years.

Gap has signed the lease for the prime four-leveled Times Square spot and plans to divide the location into two for its Gap and Old Navy stores, Fortune reported in June.