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Apple didn't include Flash for the iPhone because it didn't work well on mobile. Three years after it launched the iPhone, it launched the iPad, which also didn't include Flash.

At the time, it was a controversial decision.

The iPad looked like a web consumption machine, but it would miss out on the majority of web video because it didn't support Flash.

Steve Jobs was pushing for video to be supported for the iPhone and iPad with HTML5 instead of Flash. We're not going to dig into the arance details of HTML5, but basically it's a next generation open standard for supporting web video. Adobe's Flash was a proprietary standard.

He clarified what he meant by bozo, linking to a post by hedge fund manager Eric Jackson, who wrote, "A bozo is someone who thinks they are much smarter and capable than they actually are. They constantly over-estimate their abilities and under-estimate the risks and threats around them. They typically don’t keep an open-mind. They look instead for data that confirms a previously held bias."

Anonymous writer, Kontra of Counternotions, also piled on, tweeting, "Here's a technical lie from Lynch, 2010: 'The technology issue Apple has with us is not that our tech doesn’t work, it’s that it does work.'"

Venture Capitalist and prominent Apple writer MG Siegler didn't have anything as blunt to say as those people, but he was stunned by the news.

Wired writer Steven Levy, who doesn't worship at the alter of Apple in the same way many others do, suggested people should chill out, and that Lynch was a "star".

He may be a star, but there is reason for concern over the Lynch hire. He was loud wrong about Flash, going against Apple and Steve Jobs.