Starting with the total number of possible fans attending a Boilermaker home game at Ross-Ade Stadium, he then calculated the profits Purdue makes through concessions and merchandise on game day.

That’s where the bad news comes in. By taking the attendance numbers from Purdue’s game against Cincinnati, Henke calculated how much Purdue would lose out on this season due to low attendance numbers.

The low attendance means less fans buying tickets, concessions and merchandise, and in total Purdue is on pace to make $10,802,213.30 based on the Cincinnati game numbers. Subtracting that from what Purdue could make with a full Ross-Ade Stadium, and the Boilermakers would lose out on about $8.6 million.

Purdue does have one of the most conservative ticket prices for football at around $45 per ticket, a price that pales in comparison to the likes of the University of Michigan, which has an average home game ticket price is about $76.