New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products. The firm reports familiarity highest in France, where 12% of broadband households are very familiar with smart home products and services, compared to less than 10% in the U.K., Spain, and Germany. Between one-fourth and one-third of broadband households in these European markets have security concerns about smart home products.

“Like the U.S., the European connected home market is on its way to steady growth,” said Stuart Sikes, President, Parks Associates. “However, while the U.S. has an established foundation of security service to build on, energy providers, insurance companies, telcos, and retailers throughout Europe will have to share the load of driving consumer interest and creating new business models that lower barriers to adoption of new products and services.”

To schedule a meeting with an analyst, contact Holly Sprague: hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 13th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems.

CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT will take place 13-14 November 2018 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com