Delici Luxury Desserts - Belgian Mousse

SHELF Packaging helped us create a brand and packaged it in a unique way that instantly resonated with customers. Our first product was the fastest test market sell out in Costco history.

— Steven Himpe, Founder, Delici

The moment we started working with SHELF they quickly become an integral part of our club team. We liked that that they understood the club store shopping environment and were able to quickly develop creative that emotionally connects with club members. Their association with my vendors has lead them to become part of my vendor’s successful brand strategy.

— Mike Horne, Sunwest Sales

In 2016, the brand extended into 23 Countries around the globe with additional line extensions coming in 2017.

Easily, one of the sweetest brands we have ever created.

Started as an idea and ended up being AN INTERNATIONAL Costco phenomenon.

Delici Brand Story

Working with Steven Himpe, the founder, of a new Belgian single-serve dessert company, we finalized their company name and identity. The selected name was, Delici, which means “delights” in latin. The logo features a “d” with a spoon nestled in the negative space. Since launching a short time ago, his company has been turning heads with the new identity and witty positioning. Delici is currently an industry sweet spot across Europe.

We worked with Delici and Sunwest Sales to convince Costco to test run the product in a single market. The product has gone from a single test market to 8 SKU's being sold in all U.S. Costco regions, Canada and Europe.