Beetroot is pretty delicious, so it's no surprise that beets from this region are in demand around the world this festive season.

Love Beets, which is part of G's Fresh at Ely, sells organic beets and beet juice. It has seen beetroot orders, er, shoot up in recent months, with customers in the USA, South Africa and the UAE all placing orders. South Africa is a particularly fertile market, with a 100 per cent increase in sales meaning that 14 tonnes of beetroot have been flown out ready for Christmas.

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Such is Love Beets' success that the company has been nominated as part of Heathrow Airport's 12 Exporters of Christmas, which has been set up to highlight the fact that 143 million kilograms of cargo are set to leave the airport in the month leading up to Christmas day.

Nick Platts, head of cargo at Heathrow Airport, said: “Heathrow is at its busiest time at Christmas – and this year, we not only expect record numbers of passengers to fly through, but also a record amount of cargo to be flown in the holds under their feet. Santa may still have the claim on the most deliveries on Christmas Eve, but for the months before it, Heathrow is doing its bit to export our British Christmas across the world.”