SEO

If you are a business owner or a marketing manager of a company, you would probably be busy planning and executing marketing strategies for the coming quarter that will help you be discovered and connect with your customers better.

When you are planning a marketing strategy for your business, one of the well known techniques you would probably be using is the SWOT Analysis.

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. (source: Wikipedia).

Strategising and Implementing SEO can be highly daunting for a lot of businesses. Especially when you do not have the team or the skillset in place. If you are a hands on business owner or a marketing manager in a company, getting good organic visitor growth on your website must be at the top of your charts. Therefore SEO becomes one of the most crucial tools in organic lead generation. Outsourcing your SEO activities to a specialized agency seems to be the best option, as you do not need to recruit and manage an SEO specialist/SEO team in-house.

Guys let’s say….I sell some product (example-vegetable cutter) through my website which is xyz.com.…now does it make sense to buy a domain name vegetablecutter.com(if available) and link it to my xyz.com website….does it help in seo? Does it help bring more traffic….plz advice.

As everybody from SEO fraternity understand Google algorithm considers more than 200 signals to determine ranking. Page Rank was an important signal, but recently Google confirmed that PR will not be updated going forward instead will be considering DA & PA (Domain Authority & Page Authority) as major ranking signals. Even Though DA & PA considers multiple factors, relevancy and popularity of incoming link will be one of the major deciding factors. In last couple of years the importance has beenshifted from quantity of backlinks to quality of backlinks. So in short if you have a set of unnatural spammy backlinks pointing to your site, it may hurt your site rather than helping in ranking. We have put down step by step process for how to remove bad backlinks / unnatural backlinks using disavow links tool in Google Webmasters.

I have just bought a new site. Will fill it with tons of content. Will get some high quality backlinks and boom, it will be on page 1 in next 3 months for my chosen keyword.

Did you ever have this thought? If yes, don’t worry, you are not the only one. A lot of new business owners/website owners think that if we do everything correct according to the book, results are bound to come in 3 months. And if not, then my SEO is not working properly.

At RankHigher, we have been experimenting with our own web properties and performing SEO to rank them on Google. Today, I am going to discuss about one of my websites, which I managed to rank in top 5 of Google.com targeting keywords with search volume in the US of over 10,000 per month.

SEO competitor analysis is one of the most mis-understood yet most critical aspect of successful SEO implementation. If you have been following my blogs, you know that keyword research forms the backbone for any SEO strategy. The better and more precise you are at it, the better will be your outcome. The article on advanced keyword research will help you dig deeper into keyword research strategy. But which keywords should you target?

SEO is a constantly evolving game. Although the basic ethos behind SEO remain the same and will always be, the strategies are likely to change as we move to the new year. With Google’s updates and constant algorithm changes, it is important for us to focus on the best practices. At RankHigher.in, we have been working on over 15 websites and we have tried and tested several strategies which have worked and which are likely to gain further momentum. Here are our predictions of top 20 SEO trends for 2015.

SEO is not about putting in any random keyword on your website and hoping that it would open up a plethora of business leads. Google gets over a billion queries everyday. So in order to be found for keywords which are relevant for your business, a careful and meticulous planning needs to be done.

If you are in the business of selling shoes, you want your website to target keywords such as “buy shoe online”, “best shoes” etc, which are keywords which users will search on Google for the purpose of transaction.