The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and latest products to one place each year--the Las Vegas Convention Center. The SEMA Show attracts more than 115,000 industry leaders, 3,000 media members, 2,100 manufacturers, and 61,000 buyers from more than 100 countries.

Hankook Tire unveiled its newly designed exhibit, located in the South Hall Lower Level, as part of the Global Tire Expo. With a large footprint that incorporates two levels and an impressive and unique new design, Hankook's booth showcased the company's Global Exhibition Identity and its line of passenger, light-truck and commercial tires.

With new tire technology, engaging in-booth promotions, and product and motorsports announcements, Hankook Tire's presence was immediately felt. No SEMA Show exhibit is complete without a little 'flash' and Hankook certainly had plenty to catch show-goers attention. The Hankook's Racing Girls were at the booth posing for photos and signing posters. Some impressive vehicles were also on display at the exhibit, including:

- Conrad Grunewald's 730hp Hankook Tire Formula Drift Chevy Camaro;

- The Maserati GranTurismo, the first modern, two-door, four-seater coupe;

- The Honda CRZ featuring Hankook's newest enfren eco tires; and

- The 2012 Toyota Tundra fitted with Hankook's Dynapro HT tires

Additionally, the Hankook Tire Mobile Rig was located outside in the Silver Lot, bringing attendees an up-close look at Hankook's tires and Ride & Drive vehicles.

All of Hankook's tires utilize the brand's proprietary Kontrol Technology which focuses on four main areas that consumers identified as key when choosing quality tires: Performance, Safety, Comfort and a tire's impact on the Environment.