Announcing our rebrand — Takt is now Formation!

March 2, 2018

We have some exciting news. Effective immediately, Takt is now Formation! You can now reach us at formation.ai.

We believe the Formation name accurately reflects our mission to empower organizations to deepen relationships with their customers as individuals. We achieve this by creating individualized goal-driven experiences that align each customer’s motivations with the organization’s goals.

Along with our new name, we are introducing the industry’s first Customer Goal Management (CGM) platform.

Formation's CGM platform understands each customer’s behaviors, motivations, and contextual data in order to deliver the optimal customer experience. The platform goes beyond segmentation to enable organizations to deepen their relationship with each customer on an individual level. The platform delivers integrated, multi-step experiences with unprecedented relevance and efficiency. We use reinforcement learning to form a new experimentation paradigm that can assess feedback instantaneously on the experiences. Overall, the platform automates the experience creation process and drastically increases efficiency, while driving customer engagement.

Aside from the branding change, none of the core elements of our capabilities and processes are changing. We remain dedicated in our commitment to working with organizations to deepen relationships with their customers as individuals.