1 big thing: Florence is here

Hurricane Florence has claimed her first victims, a mother and her child who were killed when a tree fell on their house in Wilmington, N.C.

The big picture: Florence's potential rainfall would be enough to fill the Chesapeake Bay, the AP reports.

The storm is dumping an astonishing 3 to 7 inches per hour in some parts of North Carolina, where The National Weather Service issued a discussion warning of "catastrophic" flash flooding, Axios' Andrew Freedman emails.

There will likely be a new state rainfall recordby tomorrow for any tropical storm or hurricane in North Carolina.

Some high-resolution computer models are projecting 40+ inches, closer to 50 inches in some spots.

This is similar to Hurricane Harvey's rainfall totals in Texas last year.

2. What you missed

Kleiner Perkins is splitting up: It's one of the oldest and most successful Silicon Valley venture capital firms, but most of its recent success has been tied to its later-stage deals. Go deeper.

Jemele Hill is leaving ESPN: She previously referred to President Trump as a "white supremacist."

Deep dive on Hurricane Maria: A consortium of media outlets (AP, Quartz and Puerto Rico's Center for Investigative Journalism) have released their findings from interviewing 204 families of victims of Hurricane Maria. Go deeper.

3. 1 📺 thing

"AT&T Inc.’s DirecTV Now streaming service recently raised its basic channel plan by $5 over the summer, bringing its starting monthly cost to $40... [t]he company is considering additional price increases for the service."

"Market leader SlingTV this summer raised the price of its basic package by $5 to $25 a month, with its owner Dish Network Inc. blaming higher channel programming fees."

"Alphabet Inc.’s YouTube TV service... raised its monthly price to $40 earlier this year after it tacked on additional channels like TNT and TBS."