MUMBAI: Publicis Group’s full-service digital agency, Razorfish, has appointed Anne Davis as the senior vice president head of multi-national clients.

A member of the Razorfish team since 2009, Davis has over 20 years experience working in client and integrated communication agencies with the last 15 focused on digital. The role is based out of Hong Kong.

Her new role is to build an operation and culture that is hospitable to multi-national client relationships. "Many client companies are establishing global operations in APAC. We are the only global agency network equipped to support this regional business focus. The creation of my new role supports the ongoing evolvement of Razorfish's relationships with clients; partnering to navigate the unknown, drive change and enable business transformation."

She will be reporting directly into global CEO, Pete Stein, and will work both with the global leadership team and with the organisation as a whole to facilitate multi-national client opportunities.

Razorfish global CEO Pete Stein commented: "Anne has been working globally for more than 20 years. She's managed regional and global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry and Gucci. These experiences, combined with her continued presence in Asia Pacific, position her to deliver unparalleled opportunities for our multi-national clients."

Via organic growth and acquisition Razorfish operations have grown 25% in the last two years. Of the 3000 global Razorfish employees, 1000 employees are located in APAC regions.