Amazon Prime Day is well under way and you can grab some sweet deals on Fire TV, Kindle and the Kindle Fire HD 7. The retailer has its Fire TV Stick listed for just £20 in the UK, which is an absolute steal for anyone looking to turn a supported screen into a smart entertainment center. The Fire TV has also had its price reduced, and is now available for £59.

If reading is more your thing, Amazon has its Kindle e-reader listed for just $49/£39 (the base model), while the Kindle Fire HD 7 will set you back by $79/£39. We expect pricing of the Fire TV and the Stick version to be altered in the US later today. Hit the links below for more details.

Yeah, it's been more than they have sold these items for before. Fire Stick was $20 when first released, Echo was $99, and their Tablets are on sale once in a while for that same 79-99 dollar price. Nothing interesting so far to me.

Meh move along people nothing to see here. I honestly didn't see where Amazon was offering anything special in their so-called big sale day. The Kindle for $49 was a decent deal. They should've put all the kindle models on sale then I might have bought one.

I have been disappointed in the Amazon Prime Day sales. Most of the high-end electronics had limited quantities and sold out quickly. The other stuff left is their normal Lightning specials. The only thing I bought was a Kindle Unlimited plan as they were offering 40% off for 2 years (lesser savings for 6 months and 1 year). That is equivalent to a cost of $5.99 per month, which is really where it should be priced at.