The Lede: 9 Marketing Links You Need

It was a hell of week out there, and below you’ll find just a fraction of it pertaining to this business. Due to popular demand, I’ve trimmed things down to nine links (not including a look back at this week in Copyblogger).

By the way, have you followed @copyblogger on Twitter yet? You can get these links, and a lot more, throughout the week.

OK, on with it …

What’s a Chief Content Officer For?
From teens on Facebook, to editors of major news organizations, content drives the digital medium. Does a professional content strategy then need a dedicated executive guiding it?

Why Your Good Content Continues to Fail
Have you realized yet that you need to “market your marketing”? This is no cute little word play, but the difference between being in the game and on the sideline.

Interesting article all around. I found the Forbes article especially interesting. The idea that content should be created by writers instead of marketers, while obvious in hindsight, is something I had never really contemplated.