Opinion: This is how you do brand storytelling right

We came across the captivating tale of a Norwegian start-up’s journey in Africa. Read the story and watch the video below.

When we meet someone for the first time, we have the luxury of being able to put them through their paces before deciding on whether they are, or are not, the kind of person we want to be associated with.

When it comes to brands, however, this is a bit more problematic; sure, we can scrutinise their products and services, but getting to know the people behind them, well – that’s a bit more tricky.

As consumers become increasingly concerned about the values a company embodies before parting with their money, so the need for a compelling and authentic brand story grows.

A well-crafted story gives people a window not only into what an organisation represents, but more importantly, it gives us the chance to decide whether those same values and standards match our own.

Here at the SouthAfrican, we’re always on the lookout for innovative corporates in Mzansi (and across the continent) that meet the task of telling their own narrative in a way that’s both sincere and original.

Check out the story of Meltwater Africa below.

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We reached out to the Meltwater team who specialise in social media monitoring tools and other media intelligence solutions, and it turns out that they have commercial offices in both Cape Town and Johannesburg, as well as a skills incubator for budding software engineers and entrepreneurs, based out of Ghana – and more recently, the Mother City.

If you’d like more information on what they do (and perhaps how you can be a part of it), head on over to www.meltwater.com/za

Coming at a time where so many companies are washing their hands of Africa, it’s refreshing to find passionate international investment in not only our corporate landscape, but our people.