Menswear scene heats up on Mayfair’s Duke Street

Duke Street is fast becoming a new menswear hotspot as The Grosvenor Estate continues its redevelopment of the area. With Duke Street being well positioned to attract tourist traffic from nearby Selfridges and Oxford Street, as well as affluent shoppers from north Mayfair’s prime shopping strips such as Mount Street, it has a strong appeal for luxury and contemporary retailers looking to balance a Mayfair address with high footfall numbers.

The street recently welcomed the first ever flagship for British tailoring label E. Tautz, and the second London store from heritage menswear brand, Private White V.C. Other surrounding names include luxury tailoring brand Rake, Jigsaw’s Duke Street Emporium and footwear boutique Penelope Chilvers.

E. Tautz, Duke Street

The new E. Tautz flagship is housed in an historic townhouse at number 71, spanning 2,000sq ft over two floors. The interior was designed by London-based firm Sanderson Studios who worked closely with E.Tautz owner and creative director, Patrick Grant, to echo the brand’s ethos of refined luxury. The mainline collection is showcased in a minimal gallery space on the ground floor, while the made-to-measure line is housed in a salon on the lower ground level.

E. Tautz, Duke Street

Just next door at number 73 is the newest store from Private White V.C, which carries the full menswear offering, including clothing, outerwear, accessories and footwear across two floors. This will act as the flagship store for the British heritage brand, which recently launched its first womenswear collection, taking over from its other standalone store on Lamb’s Conduit Street.