Online to dominate festive retail

“Convenience is coming in ahead of lower prices” this Christmas according to market researchers at Ivobank.

Consumers were surveyed ahead of the frantic buying season and the verdict was returned that as many as 88 per cent (29.09 million people) confirmed they plan to buy at least one Christmas gift online. Additionally, more than a 25 per cent of those questioned stated they were planning to buy 11 or more gifts online.

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