All this seems to be on the back of AMD announcing pricing for its R9 and R7 graphics cards which are much lower than competing Nvidia gear.

Digitimes thinks that this could be the beginning of a price war as Nvidia will reduce its graphics card prices again in November, The theory is that Nvidia will want to make the GTX 760, 770 and 780 more competitive going into Christmas.

What it is waiting for is for AMD announces official R290 and R290X pricing that should happen soon. Fudzilla claims that the R290X will end up with a $699 price tag.