Wexford Opera

Wexford Opera

A state of the art performing arts centre, home to the world-renowned Wexford Festival, the venue had ambitions and the capacity to become a national theatre. To launch effectively it needed a brand identity to reflect this positioning as well as its broader uses and diverse audience.

A simple but vibrant brandmark makes its presence felt whether used in isolation, or in the many collaborative co-branding ‘line-ups’ required of a complex venue. A dynamic brand system carries the brand visually across customer touchpoints.

The brand mark reflects the shape of the venue’s distinctive fly tower and its location nestled behind the Wexford quayside.