The Greatest Show On Earth to debut on Wii and Nintendo DS this fall

Jonathan Caro, a world-famous
high-wire artist with Ringling Bros. and Barnum & Bailey®, made a dizzying walk
above the cheering crowds at Madison Square Garden in anticipation of the
upcoming Ringling Bros. video games from 2K Play, a publishing label of Take-Two
Interactive. He maintained his balance with only a Wii Remote™ and Nunchuk™.

From a dizzying height high above
thousands of cheering circus fans in New York City’s famous Madison Square
Garden, 2K Play, a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ: TTWO) and Feld Entertainment, Inc. revealed that Ringling Bros. and
Barnum & Bailey will be taking the excitement of “The Greatest Show on Earth®”
to the next level by partnering to develop circus-themed video games.

For the first time in the near
140-year history of Ringling Bros.®, the breathtaking thrills and timeless magic
of this storied brand will be coming to the Wii™ home video game system from
Nintendo and Nintendo DS™. The new Ringling Bros. themed games are scheduled to
ship this holiday season as 2K Play further extends its portfolio of family
friendly video game offerings.

“We are very excited to partner with
2K Play. These upcoming games add an entirely new interactive dimension to the
Ringling Bros. and Barnum & Bailey experience,” said Nicole Feld, Ringling Bros.
producer and Feld Entertainment Executive Vice President. “Now circus fans of
all ages can continue to experience the thrills and excitement of Ringling Bros.
when they play these new games at home.”

During a recent Ringling Bros.
performance at Madison Square Garden, and in celebration of this partnership
with 2K Play, a Ringling Bros. high-wire artist took to the air and made a
thrilling 25-foot walk across a tightrope while maintaining his balance with
only a Wii Remote™ and Nunchuk™ in his hands, to the delight of upward-gazing
onlookers. It no doubt was a precursor of what to expect in the upcoming video
games.

More information on 2K Play’s
upcoming games for Ringling Bros. and Barnum & Bailey will be available at the
2009 E3 Expo in Los Angeles this June