Given the horrible moniker of 'digi-novel', Level 26 is billed as "a crime novel that also invites readers to log on to a website about every 20 pages using a special code to watch a 'cyber-bridge' -- a three-minute film clip tied to the story."

To compete, students from around the country had to submit a three-minute video and a short essay on how their school was helping prepare students to meet Obama's goal to have the highest proportion of college graduates in the world by 2020.

In February, Fiorina released a quirky Web video accusing fellow Republican Rep. Tom Campbell of being a fiscal liberal – a jab that took the form of an ominous three-minute clip depicting gathering storm clouds and evil-looking livestock.

The idea was that you would turn on your computer, and it would boot up instantly forget about the three-minute wait one must endure with Windows and connect you to your world, which resided in some cloud somewhere.