"Google is reportedly still pursuing a music streaming service despite several setbacks it has seen over the last few years. A subscription service was one of the original plans Google had in mind when developing Google Music, but that aspect fell short as negotiations with record labels fell flat. As it stands now, Google Play offers music to purchase while Google Music, a virtual music locker launched in 2011, stores and streams purchases and uploads.

Google's streaming subscription attempts have resurfaced in a new report provided by the Wall Street Journal. The company's "Android unit" is reportedly negotiating with music labels to offer a subscription-based Spotify rival. The YouTube division is conducting similar negotiations to provide a subscription service offering music videos and perhaps audio-only streaming as well.

Based on the provided information, Google's music subscription service may be offered in a three-tier format: a free-yet-limited web-only ad-supported Basic offering, unlimited music for $10/m, and unlimited music + video for $15/m. So far it's unknown how the video portion will effect Vevo which allows YouTube viewers to watch music videos from most of the record labels.

Like Google, Apple has seen its share of roadblocks when dealing with streaming music from record labels. The same sources that talked about Google's attempts claim that Apple is still looking to license music for a custom-radio service similar to Pandora. That said, Google may want something similar with its free music streaming service that's received by Android-based smartphones and tablets."

Wow..! It seems that google would like to chop and beat the competition in entertainment productions and marketing. great google. Almost all google's products are succeed when they were released. Great google giant.