In 1975 Giorgio Armani released his first clothing collection on Milan, Italy. By 1981 the Armani Jeans collection was released and has been a popular part of the collection ever since. The focus for the jeans collection centres more around the materials and cuts opposed to the colours used, meaning that basic colours of white, black, navy and grey will always be found. The range for men offers a casual yet stylish range of clothing that carries worldwide appeal, but non moreso than in the UK. Every individual range within a seasonal collection carries the signature Armani logo, but also promotes high end fashion with an instantly recognisable name, allowing Armani to be considered one of the most prestigious names in the fashion industry.

The most popular range within the collection has to be the Armani Jeans that also sometimes features a few pairs of casual trousers. The jeans, especially the J21 cut, are a bestseller season after season due to the consistency of the fits and styles. Each fit, J21 J15 etc, remains the same season to season, the only difference is the washes and finishes, which change to suit the trend at the time. The denim offering for Armani is absolutely huge and carries great kudos for wearers young and old. The next major part of the range is the underwear. A man can never have enough underwear, and the trend today is to wear designer, the louder and prouder the better. Armani Underwear caters for every need be it black boxers, white pants or a multi coloured triple pack. Only the finest cotton and lycra are used when creating the boxershorts, underpants and underwear ensuring the comfort and fit is paramount. Cristiano Ronaldo is the latest famous face to model Armani underwear after David Beckham. Armani T Shirts are always a focal point of any collection carrying large branding, occasional bright colours and a superb range of basic t shirts in crew and v neck and vests for men, simply carrying the signature logo. Another area that Armani are slowly growing is the selection of polo shirts, all in fairly muted colours but carring a small chest logo, perfect for the fashion fan who wants to move away from the norm and show off a subtle logo and garment. Next in the collection line has to be the Armani Jumpers a huge range of knitwear, hoodies, tops and jumpers, both crew and v neck. The knitwear is especially important in the winter months, with the chunky knits keeping out the wind and cold. A basic hoody is perfect all year round, and gives a slightly high end feel to an item that is negatively viewed in some peoples eyes...but not here! Keeping with the winter theme the Armani Jackets are a sure fire winner for the cold and rain, with thick down filled puffa jackets, gilets and warm winter coats the top of everyones shopping list. For the summer or the slightly more on trend jacket wearer there is always a leather jacket or two to choose from. For the office, the night out or just everyday use you can't go wrong with an Armani Shirt, usually found in the long sleeve variety, with the occasional short one, and all carry a single breast pocket with an embroidered Armani logo. A very small section of the brand is the range of Armani Shoes usually reserved for the odd pair of leather or canvas trainers but more often the summer selection of flip flips, that prove hugely popular among holiday goers and warm weather fans alike. The final piece of the Armani jigsaw is possibly one of the most visited due to its diversity and selection. The Armani accessories section is full of little add ons such as leather goods belts and wallets and the winter warmers hats, scarfs and gloves with seasonal add ons such as slippers, bath robes and caps all offering superb Armani quality. The fashion world has seen a massive shift towards the accessories and the add ons in recent months, with a much bigger emphasis on finishing a designer mens outfit with a couple of designer accessories.

Last but by no means least comes the sale section, every seasonal range has a selection of out of season and discontinued items that can be found in the Armani Sale, perfect for picking up some cheap designer clothing.