NEE HAO is an arts, culture and life magazine which appeals to anyone interested in British Chinese culture. Conceived in 2005 by a team of volunteers in a bedroom , the goal is to create a project where information regarding British Chinese culture can be expressed in a fun, artistic and informative way with news, stories and events from both United Kingdom and China. This is achieved via local and global real life and web community contributions. It’s a resource that promotes a deeper understanding of British and Chinese culture in a relevant way serving as a platform and mouthpiece for the community to get opinions or issues heard, for meeting people and networking purposes. NEE HAO MAGAZINE: PROMOTING CHINA TO UK, AND UK TO CHINA Nee Hao Media is an independent organisation only answerable to its audience, and board of advisors. What does Nee Hao mean? Nee Hao literally means, “You Good’ in English, and is equivalent to saying ‘Hello’. The Pinyin spelling is Ni Hao. Nee Hao magazine is spelt slightly differently (but phonetically sounding the same) because we want our readers to differentiate between the official Pinyin phrase and our brand which is a company for people who…

The 2016 Amazing Shanghai City Campaign in London starts at Millennium Hotel

Millennium Hotels and Resorts announced the UK listed hospitality company has entered into a strategic partnership with non-profit organisation, Branding Shanghai, to further aid the promotion of cities in China from a global perspective.

The announcement follows the launch this week of the 2016 Amazing Shanghai City Campaign in London, an extension of Shanghai City’s global promotion campaign, “Shanghai. Let’s Meet!”

Shanghai City’s global promotion campaign was developed to amplify a new modern vision of Shanghai, boost its cultural influence and communicate its true emotional identity. The 2016 “Amazing Shanghai” city campaign in London is comprised of a series of robust events and collaborations, such as the “Home.Town” photography and videography exhibition on Shanghai.

A roundtable discussion on “Twinned Cities and their Cultural Visions” was also hosted today by the British Council and Shanghai, with expert attendees from the government, academic, and cultural industries of both cities. This included Chen Jingxi, Deputy Director of Information Office of Shanghai Municipality; Jiang Xun, Deputy Director of Information Office of Shanghai Municipality and Wang Ronghua, President of Shanghai Institute of Visual Arts along with Kate Arthur, Director Strategy of British Council Arts; John Howkins, Chairman of John Howkins Research Centre on the Creative Economy and many more.

Following the roundtable discussion, the Shanghai delegation and its British partners attended a luncheon hosted by Millennium Hotel London Mayfair and Shanghai Tower at the Millennium Hotel on Grosvenor Square. Speaking at the luncheon, Paul James, Senior Vice-President Global Marketing and Branding for Millennium Hotels and Resorts, commented:

“We’re delighted to have hosted the official “Shanghai Meets London” luncheon and welcome so many senior officials and cultural leaders from both Shanghai and London to our hotel. We hope the guests were pleased with the surprise historic display we arranged and were excited to hear of our plans to work together to promote Shanghai’s global brand image. We are very committed to this cause and look forward to a successful partnership”.