Hospitality

Simpson Associates helps the Hospitality industry make sense of their data, aiding them to get more from their information to enhance customer satisfaction and drive revenue.

Our Expertise in Hospitality

Over the past couple of decades, technology has begun to play a major role in the Hospitality industry. The Internet of Things is drastically changing the Hospitality landscape, with technology opening more opportunities to better serve customers.

Simpsons Associates understands how to harness that data to improve your business intelligence and decision making. We enable you to predict the future in order to plan better, ultimately impress your customers and increase revenue.

We have worked with a number of organisations in the Hospitality sector including Greene King and JD Wetherspoons, helping them get more from there data.

Data Analytics & Business Intelligence

To provide a better customer or guest service, Hospitality businesses are focussing more on the customer experience.

Data Analytics & Business Intelligence

To provide a better customer or guest service, Hospitality businesses are focussing more on the customer experience. By optimising resourcing and avoiding staff shortages, your organisation can reduce the risk of long waiting times and frustrated customers. In addition, Personalisation entices more customers, when used to create offers and promotions specific to their interests.

Leveraging the power of your data, we can help you ensure staff is in the right roles at the right time. And when it comes to Personalisation, Real-Time Analytics combined with Efficient Workforce Management enhances your guest experience by enabling you to provide a more tailored service. By knowing more about their visit, you can prepare relevant information that’s readily available when they ask – using intelligence to make suggestions for a better experience. Using data analytics enables you to take a more targeted approach, personalising communication to appeal to their unique preferences.

Our solutions can also provide better inventory visibility and control by improving your Inventory Management. Whether you’re a venue looking to increase ticket sales or a hotel managing room allocation – your business can increase efficiency and maximise sales with the right Inventory Management solution.

Our team of experts can guide you through the process, showing you how Data Analytics can improve your understanding of your data, while business intelligence can enhance critical decision-making. We can help you find the right technology that enables you to plan better, increasing your ability to engage with and impress your customer or guests – and ultimately drive revenue.

Machine Learning and AI

Machine Learning and AI are changing the shape of the Hospitality sector. With the ability to empower your people to make faster, better and deeper decisions, these technologies can predict probability with confidence. Machine Learning and AI have the capability to look back on previous years to analyse past trends, offering real-time data that facilitates quick responses to unexpected circumstances.

This technology is also able to provide you with a deeper understanding of your customers, and proactively anticipate future trends. For you this creates the opportunity to be prepared in advance of future events, so you can better promote your products and services ahead of the competition.

Master Data Management

Data sources are exploding in the Hospitality industry due to the dramatic rise of connected devices and digitalisation. That’s why getting data right is more crucial than ever. Poor data could be holding you back, especially if you are looking to adopt the new wave of coming technologies, like Artificial Intelligence or the Internet of Things.

Whether your data is stuck in archived sources or comes from mobile transactions, our team of experts has the skills to deliver a solution that centrally manages and supports your information. We can work with you to ensure you’re getting the most from your data, so you can better serve your customers and guests and be prepared for the next new wave of technology to enhance your Hospitality business processes.

The emergence of larger, higher velocity and perhaps more unstructured data sources from the Internet or the Internet of Things is creating new demand from our customers. We’re being engaged to deliver an extended logical Data Warehouse architecture to support the data analytics software that is now emerging. The result is that these organisations will have the benefit of a centralised data repository, as well as an architecture that allows for agile discovery and analysis work to test new ideas, assimilate new data sources, and perform new analysis.

We build enterprise Data Warehouses for many of our customers, to provide a single-window for their business management information and key performance indicators; used as their trusted foundation for business decision making.