Why SodaStream (SODA) Is Down Today

NEW YORK ( TheStreet) -- SodaStream International plummeted to a new one-year low of $36.84 on Monday after the company announced that it has lowered its fiscal 2013 forecast. The stock fell 25.8% to $37.02 at the close of the trading day, down $12.87 from its previous closing price of $49.89.

The company had a low of $36.84 and a high of $41.62 for the day and also has a one-year high of $77.80. On Monday, SodaStream had a volume of 10,503,245, more than 10 times greater than its average volume of 913,927.

The Israeli company announced in its preliminary 2013 results that it hit all-time record sales in the fiscal year but failed to deliver on profit targets and suffered a disappointing fourth quarter. SodaStream now expects revenue of approximately $562 million, adjusted net income of approximately $52.5 million and net income of approximately $41.5 million. The company's previous outlook calculated revenue of $567 million and net income of $54 million.

"These preliminary results reflect a challenging holiday selling season in the U.S. and several factors, mostly from the second half of the quarter that negatively impacted our gross margin," said SodaStream CEO Daniel Birnbaum in the statement. "These include lower sell-in prices and higher product costs, a shift in product mix versus plan, and unfavorable changes in foreign currency exchange rates.

"While we expect some of these headwinds to continue into the first half of 2014, we are moving quickly to implement the necessary measures to restore margins to historical levels in the coming year. We remain confident that despite this setback, we will continue to profitably expand our share of the global carbonated beverage category and are on the right path to meet our long-term goals."

The company recently partnered with actress Scarlett Johansson, who will appear in a SodaStream commercial during Super Bowl XLVIII on Sunday, Feb. 2.

TheStreet Ratings team rates SODASTREAM INTERNATIONAL LTD as a Buy with a ratings score of B-. The team this to say about their recommendation:

"We rate SODASTREAM INTERNATIONAL LTD (SODA) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."