Working with our partners

Prefera Finance is a Canadian-owned, national finance company that specializes in providing unique finance solutions to Canadians. At Prefera, we specialize in approvals for "Good People with Blemished Credit", but we have solutions for everyone with our easier and quicker processes than traditional financial institutions. As your Partner, we are committed to helping you grow your business by working with you to understand your needs and providing financing solutions that fit. Those solutions include innovative point of sale financing for automotive repairs along with custom tailored loans for recreational products such as motorcycles, boats and snowmobiles.

The Prefera Advantage

Offer your customers an attractive, third payment option. For many customers, the option of a Prefera loan is much more viable than paying cash or adding to their high interest credit card payments.

Custom tailor your own marketing plans. With promotional options built into our easy merchant onboarding application, you can now run interest and payment free options for your customers to increase revenue.

Signing up is easy and it's free!

Who We Are

Erik De Witte - Chief Executive Officer

Erik de Witte has been an active leader in the financial services industry for over 20 years, where his knowledge, leadership and vision have helped shape one of Canada's largest auto lending businesses.

Erik began his career in the financial services sector at KPMG, prior to joining VFC Inc. In his role as CFO, he helped build VFC into the leading non-prime automotive lending company in Canada. VFC was publicly listed in 2003 and was subsequently acquired by TD Bank in 2006.

Erik played a vital role in continuing to grow and oversee the business after the acquisition and stayed on as the CEO and SVP for TD Financing Services (now TD Auto Finance Canada) until 2011. In this role, Erik was responsible for the overall performance of the business and grew it to over 1,000 employees with a portfolio of more than $12 billion in loans in the prime and non-prime credit arena, and across lending verticals of automotive, recreational vehicles, home improvements and alternative mortgages.

In the summer months, Erik spends as much time as possible at his cottage, puttering and spending time on the water with his family. His winter weekends are spent skiing and thinking about summer at the cottage.

Kyle Kirby - Vice President, Business Development

Kyle Kirby currently serves as Vice President, Business Operations for Prefera Finance. Kyle started his career in the finance industry with CTL Corp after graduating from Wilfrid Laurier University in 2013. Kyle was quickly recognized as a leader within a growing organization and was promoted to Income Verification and Funding Manager in early 2014. Kyle was a key figure in helping the department and the company grow from $40 million in annual originations to $100 million in 16 short months. Kyle is a results-driven professional with expertise in process management, people management and problem solving.

In his spare time Kyle enjoys playing golf in the summer months, and playing hockey and skiing in the winter months.

FOR MORE INFORMATION ON BECOMING A PREFERA PARTNER, CALL 1-844-734-3577