Agents need to have the same perspective. Real success rarely comes quickly and must be earned over a long period of time. While getting a quick sale feels good and may help the bottom line, repeat and referral clients will build your business the most. Taking the extra time to wow your customers is worth it if you focus on the long-term payoff of creating lifetime clients.

Bringing customers back and having them tell the multitudes about how amazing you are will happen if you use some of the other skills that help the best fishermen succeed. Most notably, it is important to learn from experience where the fish are. Having a secret fishing hole or knowing when and where to drop your line makes a huge difference.

Insider Knowledge

In our business the same is true. You need insider knowledge—un-Google-able information, which means a commitment to learning everything you can about sales, marketing, product and the business itself. This will take time.

The best fishermen start with a plan. They know where they will begin their day and when. They know which equipment they will use and how long they will wait before changing location or bait.

Patience and Prioritizing

Advisors need to take the same approach. Be clear on your priorities at the start of each day, be patient enough to assess whether what you’re doing is working and be prepared to implement a backup plan if the fish aren’t biting.

The key to both fishing and the travel business is to learn to enjoy the process even when the fish aren’t biting. Drop your line in, adjust your depth, change your bait if necessary—but enjoy every minute of the experience.

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