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Video is Everywhere Today

As a small business today, you simply can’t have enough funds to promote your brand, and this is why you need to find inexpensive, yet efficient methods to get more exposure! One way to achieve that is video marketing, and before you navigate away from this page because you think that video marketing is super expensive and only for the chosen few, bear with me for a minute.

Today the costs of video marketing are much lower than you would think, making video marketing an amazing investment into the future of any company. It used to be that you needed fancy cameras and super complicated software that only a rocket scientist could navigate, or sell your soul to the devil so you could afford to hire a video agency. But not anymore, today all of us are walking around with an HD camera in our pockets, and video software is getting more and more powerful and easier and easier to use.

And besides being easier and cheaper than ever to use video marketing, there are a bunch of real, actual rewards to using video marketing. Here are a few of them:

Better SEO

If you didn’t already know it, YouTube is a huge untapped SEO goldmine. In fact, YouTube is the worlds second largest search engine (and often it’s easier to acquire a first page rank with a video than a blog post) and can be a massive traffic driver to your business.

Being first in the search engines will help you drive traffic, and the same happens on YouTube as well. Through video marketing you get better rankings for your keywords, which means more traffic, more customers and a higher revenue margin in the end. Google (and other search engines) place a lot of importance on videos and see them as supporting signals for the quality of your site’s content.

Traffic generation

Thanks to the ability of ranking higher in search engine results, video marketing simply generates a lot of trafficto your website, traffic that allows you to raise brand awareness and grow as a company in the online world. Every marketing tactic that can create leads is good and you shouldn’t ignore the potential gold mine that is video marketing.

Video can be used in a variety of places, for example social media, websites, as Google AdWords (YouTube pre-roll ads), as case studies, tutorials, testimonials, company culture, explainer videos, special offers, digital signage and a host of other use cases. Good video marketing comes from an understanding of which channels and type of video work for your brand and target audience.

Social benefits

Videos can be seen as the driving force when it comes to online content, and with video marketing you can harness the power of video on social media, something that can lead to some very impressive results.

Users love visual content, and having a strong presence on social with video will surely delight your audience. Big brands have used video on social media for a long time with good results, and you should as well.

Customer engagement

Videos engage people more than other content, which helps you build a community! That video engages people are a fact, with Diode Digital reporting that video promotion is 600% more effective than print and direct mail combined. As well as that, the report states that before reading any text, 60% of website visitors will watch a video if available.

And these figures are consistent if you look at B2B as well. Compared to text, 59%of senior executives favor video, 75% view videos whilst at work, and 65% visit a website after viewing a related YouTube video. Videos are a wonderful way to generate a name for your business, and at the same time you can get real, valuable customer engagement.

Press and exposure

Videos also help your business when it comes to connecting with the press, since you can engage with the press much faster and at the same time in more of an interactive manner. Well produced video give you credibility and authenticity.

Through video marketing you can, at the same time, obtain the much-needed exposure you need, because publications can link to your videos immediately and share information with their readers a lot faster.

Inexpensive

Many people believe that video marketing isn’t for them because it’s so expensive and complicated to get started with. But fact is that it’s a very efficient marketing tactic while at the same time it doesn’t cost that much to begin with.

Unlike other marketing methods that require a lot of investment, video marketing is nothing like that, because even with just a small amount of money you can easily obtain the exposure and help you need at any given time! Today it’s easy to make great video, either by yourself and your smartphone camera, editing in free tools like iMove or using video templates from services such as Shakr.

In conclusion, video marketing is a very efficient, inexpensive and engaging way to promote your content online. With the help of video marketing, any small business can obtain astounding results by successfully promoting their brand in the online world.

Video marketing has started a new era in the promotional world, and with its help, any business can achieve success. At the same time videos always have the capability to become viral, so video marketing is definitely the way to consider if you want a to promote your business online!

David is the Founder and CEO of Shakr Media, where he and his team are making highly professional video accessible to everyone. At Shakr.com, consumers can choose from a collection of professionally produced video to customize with their own photos and video clips