Merged Orange and T-Mobile giant will be named 'Everything Everywhere'

The mobile phone giant formed by the merger of Orange and T-Mobile in the UK is to be given a new name.

The new business, which has 30 million customers, will be called Everything Everywhere as it begins the process of creating the country’s largest communications provider.

Although the Orange and T-Mobile brands will remain on the high
street, the firm said its new name reflected the ambition of the new
business, which will overtake O2 and Vodafone in size and allow
customers to roam across the two networks from later this year.

Chief executive Tom Alexander said the group wanted to give its customers 'instant access to everything, everywhere'.

Everything Everywhere will have 16,500 staff and be the biggest operator on the high street with more than 700 staff.

Orange, which is owned by France Telecom, and Deutsche Telecom's
T-Mobile were the third and fourth biggest mobile phone operators in
the UK before the merger.

France Telecom and Deutsche Telekom merged their UK businesses last
year - leading to speculation that the T-Mobile brand would be phased
out.

But the boss of the enlarged business said both brands had 'personalities' they wanted to keep.

Mr Alexander said Orange, with its 17-million customer-base had a
'premium element', whereas T-Mobile had a 'straightforward,
value-orientated' proposition for its 13 million subscribers.

The combined group, with a 37 per cent market share, has corporate bases in London, Hatfield in Hertfordshire and Bristol.

Staying put: Orange and T-Mobile brands will remain on the high
street, but the new firm will overtake O2 and Vodafone in size

It also has service centres in Darlington, North Tyneside, Plymouth,
Oxford in Sunderland, Greenock near Glasgow and Merthyr Tydfil in Wales.

The merger is expected to lead to cost savings of about £3.5bn, including sharing mobile phone masts.

Earlier this year competition regulators were accused of clearing
the merger of the mobile phone operators with 'indecent haste'.

The European Commission gave the green light to the deal.

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Merged Orange and T-Mobile giant will be named 'Everything Everywhere'