University Relations

University Relations raises awareness and enhances understanding of the University of Alberta, internally and externally. We bring to light stories that showcase our faculty, staff and students, connect the university with its many communities and advocate for the U of A as we advance our promise of uplifting the whole people.

University Relations Portfolio

The Strategic Portfolio Initiatives (SPI) unit works across the university to develop and execute strategies and initiatives that will advance the university's reputation, build productive relationships and help accrue essential public resources at one of Canada's top five research-intensive universities.

The Office of Government and Community Relations (GCR) develops and implements strategies to engage critical stakeholders in the three orders of government and in the community to advance reputation, foster and maintain relationships and secure resources in support of institutional goals.

University Brand and Communications

University Brand and Communications is composed of four teams that together manage the U of A's reputation with the public through media relations, strategic communications initiatives, marketing campaigns and brand and design leadership across the university