Helms Workshop in Austin creates two posters for Jack. One carved from the charred wood of an actual, used Jack Daniel’s whiskey barrel and another dyed, cut, sewn and embroidered by hand. The artwork was later photographed to create the artwork for print ads, posters and large-scale outdoor murals.

The handmade flag reads “FREEDOM IS A RIGHT. INDEPENDENCE IS A CHOICE.”
The hand-carved wooden poster reads “TRUTH BE TOLD, HANDCRAFTED ACTUALLY HAS MORE TO DO WITH THE HEART.”