CATEGORY: CONTENT

By Joey Asher Category: Content “Can you teach me how to be funny?” That’s a question I get a lot. And the answer is “No”. But I can teach you to keep it light. And for most business settings, that’s better than being funny. Being Funny is Hard in A Business Setting In a workshop [...]

By Joey Asher Category: Content One way to determine whether you’re a good speaker is to see how many times you use the words “For example” in your presentations. If you use those words a lot, then chances are that you’re telling lots of stories when you speak. And if you’re telling lots of stories, [...]

By Joey Asher Category: Content, Other My rabbi gave a nice sermon recently. As I listened, I couldn’t help thinking about how strange it is these days to hear an actual speech. It seems out of place -- in a world of text messages, cat videos on YouTube, and iPhone-addled attention spans -- to hear [...]

By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly [...]

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]

By: Joey Asher Category: Content “I’m terrible at remembering names.” We hear that all the time. But we find that remembering names is a skills that anyone can learn if they simply make it a priority and use a few tricks. Three step Name Recall Process Anyone that is good at remembering names does three [...]

By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide. As a listener, [...]

By Joey Asher Category: Content Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. So, if you want to learn how to give a great presentation using data, learn the keys to telling a riveting story. And [...]