Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

Artist David Brier

Description

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.
Are you:
-Sick and tired of 300 page business and marketing books with 8 pages of useful content and 290 pages of regurgitation?
-Fed up after hearing an amazing TED Talk, purchase that speaker's book only to find nothing more in the book than what they admired in that 18-minute TED Talk?
This is why David wrote and designed this book.
It doesn't read like any other book. It's faster.
Inside, it doesn't look like any other book on branding. It's shows instead of tells.
It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.
Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems.
This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right).
-If you want proven strategies that took decades to perfect
-If you want to cut through the noise
-If you want branding strategies that have outlasted shifting technologies and new social media channels, give your brands the power of Brand Intervention.

Reviews

Brand intervention book

5

By MB 14

This book was needed, finally a book that doesn’t repeat itself but leaves you inspired. Truly speaking my language. Validation was real!

If you buy only one book on Branding, this is the one to get! If you buy 100, this should be No 1

5

By davidcp10

This book is a masterful example of all the principles that it contains on the subject of BRANDING. First of all, it is unique, different from any other book on the subject – different content, presented differently, concise, no fluff, no BS. It demonstrates very ably THE key point that it tries to teach – that branding is all about successful and creative differentiation of your product or service or self from other competing products, services or selves. Why should anyone buy you, your product or service as opposed to the next one? Well this book speaks for itself. It is not a book that you buy and flick through and put on the shelf. You have to work with the principles and the wisdom it contains, study the beautiful and remarkable branding examples, go back and see how the principles have been applied and finally come to some really major realizations about your own brand and how it can be made to excel.
The book is a work of art in itself. It contains enough wisdom on branding, based on hard study and successful application by a real brander, to replace 8000+ books on branding which you may already have considered or bought.
Whatever other book on marketing or branding you own or study, this one must be at the top of your list.
I have read many branding books, helped with many branding and rebranding exercises and I can honestly tell you that this is the best there is from the best there is.