Friday, February 13, 2009

DFC: Club Penguin Earned $50-$150 million in 2008

ClubPenguin earned $50 million to $150 million in 2008 according toestimates by DFC Intelligence. The full study on MMOs and virtualworlds will come out next month, but the analysts shared the top-earning titles with GigaOM ahead of time.

ClubPenguin checks in at number 7, ahead of hardcore adult titles like Ageof Conan, Warhammer Online, and Lord of the Rings Online. Consideringthat it's the title with the youngest audience and by far the most openended, it's a very respectable showing.

Club Penguin makesmoney from products other than its virtual world, including standalonevideo games and toys, but it's not clear whether that revenue is takeninto account here. If not and it's based only on the virtual world'ssubscriptions which rangefrom about $5-$6, that would put Club Penguin's subscriber base somewhere between 8.3 million users and 30 million users, whichrange from $57.95/year to $71.40/year, that would put its subscriberbase at somewhere between 700,000 (which is where the service wasreportedly at around the time it was acquired by Disney in Summer 2007) and 2.58 million users.Article Link