SUBSCRIBE NOW

to become an [a]list insider

Join thousands of industry insiders get news, strategies, analyses, data and profiles that give you the marketing insights you've been looking for.

You can also follow us

Thank you for signing up to our newsletter

ALREADY A MEMBER?

(WE WON'T BUG YOU AGAIN)

The [a]listdaily
[a]listdaily is the only source of editorial entirely focused on entertainment marketing news. Ayzenberg, one of the largest independent advertising agencies on the West Coast, first launched [a]listdaily as a newsletter and online forum for game industry professionals in 2009. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media.

The [a]list summit
[a]list summit was founded in 2008 by Ayzenberg as a forum for exchanging ideas among industry luminaries and thought leaders. Once an annual invite-only with a roster that was a who’s who of the games and entertainment industry. [a]list summit has now opened its registration to interested brand marketers, media buyers, top social media influencers, and more. For more information, please visit www.alistsummit.com.

App Store Ruled by Conglomerates, says Ready at Dawn

The App Store is often cited as being a shining beacon of developmental freedom in today's market. However, Ready at Dawn CEO Ru Weerasuriya says that making games for iOS isn't really too different compared to other markets.

"I have a lot of friends working in that environment, and the funny thing is that I know that it's a great environment to be in because I love playing those games and I know that everybody does. But people have too easy a time thinking that, 'Well, it only costs this much and we're gonna make money,' and it's not necessarily the case," Weerasuriya said. "I mean, if you really look at the market, at the thousands and thousands of games that are out there, there's a very, very, very small percentage of them that literally do make money and their success is only shared by a very few big publishers on that front as well."

"It's not the independent guys that are really doing it [on mobile], so the scary thought is that it's kind of turning out to be like the rest of the industry, which I'd hoped it wouldn't be; I'd hoped that it would be a very independent based industry. But now you see these conglomerates really controlling the biggest and best or most money making titles, which, I don't know, it's kind of disheartening a little bit," he lamented.