Read this: Freeview Play signals repositioning

Summary: Freeview may have been watching developments in Australia, where Freeview Australia has launched Freeview FV, offering all the main free-to-air channels through a mobile app. Perhaps, once Freeview has finished re-branding, re-positioning and re-advertising television, a concept with which most people are already fairly familiar, someone should take a long hard look at the current product and decide whether it is really fit for purpose. - informitv.com

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