One thing I find really funny about Rescue Bots being in the same continuity as Prime.

In Prime there's the human organization M.E.C.H, which is a group of people dedicated to studying and replicating cybertronian technology. They have hundreds if not more working in their ranks, advanced human technology, a military background, and multiple captured specimens they were able to study. But it took them forever to even develop a prototype, which was a complete failure. And even longer still to make something that worked.

Meanwhile, in Rescue Bots, Dcotor Morocco, one dude, a single individual, was able to make an army of cybertronian like robots, and he never even knew they were aliens!

Nothing to do with the games whatsoever. They either chose the name because it fit, it's honestly a simplistic to-the-point title, it's name recognition to generate some good-will/money from fans, or a combo of all three.

Also, the show is being written by the same people who wrote the Machinima stuff, which isn't held in very high regard.