How to improve B2B sales by deploying Dynamics 365 for sales with LinkedIn Sales navigator

01/02/2018GiTS Admin

Social Selling

Social selling has reached new level of importance in recent years as it creates platform for sales people to use social media to connect and interact directly with the prospects. Sales people understand the customer behavior and provide thoughtful and meaningful suggestions throughout the buying journey until the customer is ready to buy. Thus social selling allows the sales people to delight there prospects with content and permission marketing rather than interrupt their daily lives with cold calls and hard sells.

LinkedIn – The world’s largest professional network

LinkedIn is the most effective social selling network in the planet, with more than 530 million users in more than 200 countries and every two second 2 new LinkedIn accounts are created. While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, these platforms are good to research about the prospect before reaching out, LinkedIn is typically the only platform that directly leads to new business.

The LinkedIn sales navigator for Microsoft Dynamics 365 for sales is designed to create a single platform between sales navigator of LinkedIn and Microsoft Dynamics 365 for sales. This collaboration between Microsoft and LinkedIn will equip the sales team of B2B companies to help them overcome new sales challenges, saving reps valuable time in finding the right solution and to study the customer before pitching the product and services, which directly leads to increase in sale conversations.

After installing the LinkedIn sales navigator widget in Dynamics 365 for sales and then next step would be to sign into the LinkedIn sales navigator account. Thus the integration is complete.

Now the contacts in CRM can be explored to a whole new dimension using LinkedIn which gives the possible opportunities for sales team to add new leads directly from LinkedIn to Dynamics 365 for sales, the data sync between LinkedIn sales navigator and Dynamics 365 can be initiated by downloading the LinkedIn Solution for Dynamics. Click her to download the Zip file

Discover New Leads

After the integration and the sync is completed new prospect can be searched manually or navigate to the existing leads in the CRM and explore the company pages for new leads and potential decision makers to enhance the sales.

Also to look for recommended leads and connections.

Start conversing with leads

After adding the new leads the next step would be discover the insights about the lead and to start conversing with the prospects, Dynamics 365 sales navigator suggests the user with topics to start the conversation using icebreakers, get introduced to other potential prospects through your existing network and related leads.

Record all the LinkedIn engagement in CRM

LinkedIn Sales navigator for Microsoft Dynamics bring seamless integration with both these sales tools together enabling the sales team to use their time effectively, all the activities performed in LinkedIn such as messages, In mail, comments, shares, opportunity, account notes and mobile phone calls. All these insights can be logged directly into Dynamics 365 for sales.

Get started today

You can install LinkedIn Sales Navigator for Microsoft Dynamics today from Microsoft AppSource. The solution is available for Dynamics 2016 on-premises or online, and Dynamics 365 on-premises or online. You will also need to sign your team up for LinkedIn Sales Navigator Team & Enterprise Edition. Explore more about how LinkedIn Sales navigator with Microsoft Dynamics 365 will help drive digital transformation with intelligent selling.

Our experts at GlobaliTS Specialize in Microsoft Dynamics 365 for sales and Microsoft Dynamics XRM can help you demonstrate the core capabilities of the LinkedIn sales navigator + Dynamics 365 and how our CRM implementation can add value to your business. We are present in countries such as Saudi, UAE, Oman, Bahrain and Kuwait please contact us . To schedule for a discovery session.