Starbird Chicken identity by Strohl, Sunnyvale a�� California

America has a extended-standing love affair with our quickly food. Channeling the joy and nostalgia of a bygone era, Starbird is reinventing the two fried chicken and the modern day dining encounter.

The Culinary Edge, an SF primarily based food method firm, approached Strohl with a new notion for a fried chicken restaurant the place the food is the two healthier and sustainably raised (not to mention super tasty). Constructing off their original vision, we embarked on workshops and method sessions to place them inside of the marketplace- looking for options to carry this exclusive vision to existence.

The Starbird brand identity was created with the intention of cutting via the visual clutter located in the planet of conventional rapidly food. The resulting mark communicates a bold freshness, combining the simplest forms of a chicken and egg (the latter as a nod to their breakfast offerings). Accompanying typography is clean and direct, matching the optical bodyweight of the mark, whilst even now getting character to be distinct on its own.

The bodily presence of the developing, as effectively as the signage, perform a significant roll in the preliminary brand encounter. With this flagship location developed from a former Pizza Hut, the new style utilized a facade of wooden pickets to reinvent the infamous a�?hata�? roof. Complimenting this substantial degree of finish, our signage is crafted from dimensional aluminum, lit from inside.

The response has been overwhelmingly optimistic, and the vibrant, contemporary design stands out among all of the cluttered, dated chains that are Starbirda��s neighbors.