A blog post by mobile analytics firm Flurry points out the increasing use of free apps by iOS users in particular. In fact, 90 percent of apps in use this year are free. Most of us would probably assume that the average price of an iPhone app, or an iPad app, is $0.99. Most of us are wrong.

Flurry's analysis looked at app pricing over the past four years from 350,000 apps that use its service. It revealed that the average price for an iPad app is actually $0.50. iPhone apps' average price is $0.19, and the average price for Android apps is even lower at $0.06. Ultimately what Flurry found is that developers are becoming more willing to lower the prices of apps over time. Developers who played with the price of their app saw that demand for the app dropped significantly when they charged $0.99.

These statistics mean a few things. It's clear that, despite complaints, consumers are willing to tolerate in-app advertising to get free content. Flurry predicted that since most consumers are unwilling to pay for apps, developers will need to integrate more in-app ads in order to make money. The firm suggested that the focus of in-app ads should be how to make advertisements both relevant to users and effective for developers.

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