Corporate Communications

The Corporate Communications Directorate comprises two, Departments. These are Public Relations and Marketing which previously was placed under Administration. The Directorate exists to ensure the free flow of information between the GSA and its internal as well as external stakeholders. It is also responsible for designing and implementing marketing strategies and programmes of the Authority as well as organizing major events for the Authority.

The Directorate organises educational campaign to sensitize the public on issues such as the relevance and usage of standards, labeling requirements, codes of practice as well as good manufacturing, management and trade practices. Furthermore, the Directorate in collaboration with various Departments undertakes on regular basis public education and sensitization on Standards and Quality. The dissemination of information, through traditional and social media, relating to Standardisation and Conformity Assessment plays a key role in the activities of the Directorate.

In essence, therefore, the Corporate Communications Directorate performs the following functions:

GSA Website

Promotion of GSA activities

Interaction with stakeholders and others who visit the website

Posting of relevant news and updates on GSA activities

Strategic communication

Scanning of the environment on regular basis to guide internal and external communication

Effective implementation of communication programmes

Evaluation on communications work

Communications intelligence

Intelligence gathering

Data on audience and channels

Gathering information towards success and failure

Media Relations

Establishing rapport with media

Engaging gatekeepers in the media

Cultivating the media to respond favourably to GSA

Contacting media for coverage of events

Scanning media stories about GSA

External communications

Identification of relevant stakeholders

Use of relevant channels of communication

Communicating new developments to external staff and getting feedback

Internal communications

Liaising with HR and other Departments to get latest information from them

Communicating new developments to internal staff

Engaging all Staff, through communication, to understand Departmental priorities

Social media

Promoting GSA activities using the following:

Facebook

Twitter

Instagram

YouTube

Linkedin

Publications

Qualitas

Quarterly newsletter

In-house newsletter

Brochures

Flyers

Management of industrial / educational visits

Ensuring timeliness of such visits

Using them to promote the image of GSA

Effective facilitation of the visits

Marketing duties

Our marketing strategy aims at identifying the needs of our clients and providing needed services to satisfy such clients.

Finding out the needs of GSA clients

Developing, maintaining and updating the database of clients

Providing services to satisfy the needs of clients

Monitoring and evaluating programmes to achieve the marketing goals for GSA

Collaborating with the Business Development Department to promote the business interest of GSA

Protocol duties

Formal invitation to guests prior to official events

Assisting in determining the seating arrangements for official guests during functions

Ticketing, insurance, visa, transportation and other arrangements for travelling GSA members of staff

Transportation arrangements for the distribution of GSA brochures, calendars, diaries, etc to stakeholders