Mr. B: (defensively) No it’s not. Frozen yogurt is here to stay and so is the healthy food movement.

**20-minute argument about whether frozen yogurt is a fad or will stay and how it relates to the healthy food movement**

Mr. B: It’s not a fad. I’m going to make sure of that. I’m going to e-mail everyone I know to eat frozen yogurt. I am going to spam the hell out of my whole mailing list.

Me: Ah! The truth comes out. It’s not a fad because you don’t want it to be a fad because you love frozen yogurt. Who are you going to spam, your grandparents? And then they’ll go to Pinkberry with their Macs and their hipster glasses?

Mr. B: (defensively) No it’s not. Frozen yogurt is here to stay and so is the healthy food movement.

**20-minute argument about whether frozen yogurt is a fad or will stay and how it relates to the healthy food movement**

Mr. B: It’s not a fad. I’m going to make sure of that. I’m going to e-mail everyone I know to eat frozen yogurt. I am going to spam the hell out of my whole mailing list.

Me: Ah! The truth comes out. It’s not a fad because you don’t want it to be a fad because you love frozen yogurt. Who are you going to spam, your grandparents? And then they’ll go to Pinkberry with their Macs and their hipster glasses?