6.
OFFERING Sensemaking Concept Design Interface Design We make sense of your We use human centric design We deliver visual design, business challenges through to innovate meaningful and interaction design and design by finding the right viable concepts that people will experience design for questions. love to have and use. interfaces, services, interactive environments and physical Deliverables: Design thinking, system design, Deliverables: Low-to-high fidelity concepts for personas, strategic frameworks and business design. products, services and platforms objects. Deliverables: Interfaces, graphics, prototypes and services for mobile, touch, web and urban informatics.Tuesday, June 7, 2011

91.
“UX is an acronym for "user experience." Its a term used to describe the overall experience and satisfaction a user has when using a product or system.…[…] …UX is the sum of a series of interactions. ” — Eric Reiss / FatDUX http://www.fatdux.com/blog/2009/01/10/a-deﬁnition-of-user-experience/Tuesday, June 7, 2011

92.
UX IS NOT 1. user interface design 2. a step in the process 3. about technology 4. just about usability 5. just about the user 6. expensive 7. easy 8. the role of one person or department 9. a single discipline 10. a choice http://mashable.com/2009/01/09/user-experience-design/?cp=2Tuesday, June 7, 2011

94.
“Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view” —Birgit Mager, Köln UniversityTuesday, June 7, 2011

106.
“Design thinking is a human-centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, IDEOTuesday, June 7, 2011

109.
“Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.” —Bruce Nussbaum @ fastcodesign http://www.fastcodesign.com/1663558/beyond-design-thinking bruce nussbaumTuesday, June 7, 2011

113.
BRIEF “The bank wants to stand out as more human, and closer to our customers. We’ve identified an opportunity in our private customer products — please help us to synthesize this and make it happen.”Tuesday, June 7, 2011