This year’s Prism award was
given to Steve Forbes, the chairman and editor-in-chief of Forbes Media LLC. Alongside Mr.
Forbes, Michael Mulligan, President and CEO of ABGPrint, was awarded the Alumni
Achievement Award and Eunic Ortiz, the senior account executive at Fleishman-Hillard, was recognized for
the Student Achievement Award.

In his speech during the luncheon,
Forbes touched on the subject of health care in the light of Supreme Court’s
pending decision on the national health care plan. He said that the controversy
surrounding the health care debate misses the point. For him, American health
care should be considered as an entrepreneurial opportunity and not as a
crisis.

Aside from generating
funds, Prism Awards is done to honor graphics, communication, and media
industry leaders and students who showed exemplary academic record and
scholarship skills. Since it started, the organization has already raised
millions of dollars.