Trends

Seven Beauty Ingredients Particularly Relevant Right Now

Consumers stuck at home care as they adhere to shelter-in-place mandates care less about perfect nails and faces than squeaky clean hands. As they pound on their smartphones with sanitized fingers, they’re busily researching ingredients with antibacterial, antiviral,...

Key Takeaways On Coronavirus, Consumer Behavior And The Business Of Beauty

During this period of global pandemic, beauty entrepreneurs must balance decisions about their personal lives with decisions about how to handle their businesses. For a lucky few personal care, cleanser and sanitizer companies, the tough...

A Dozen Indie Beauty Trends Our Editors Spotted At IBE LA 2020

Cosmetic Chemist Lizzy Trelstad On Four Trends That Will Make The Beauty Industry Better This Year

I predict less bullshit in the beauty industry this year. By bullshit, I mean marketing nonsense mucking up the good stuff the industry is trying to do with skincare. As a chemist with both formulation and marketing experience...

20 Bold Indie Beauty Predictions For 2020

This year, beauty morphed from a superficial pastime to worthwhile pursuit of self-care. It makes perfect sense that the transition took place in 2019, when ugly things happening in the world rendered beauty powerfully meaningful. Skincare...

The 2020 Outlook For Cannabis Beauty And Wellness

CBD. Ever heard of it? Those three little letters led to a banner year of beauty and wellness product launches, retail partnerships and big-money acquisitions. Certainly, some CBD-fatigued industry insiders wish for the hemp-derived compound to fizzle out in...

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