Nature's Pride is changing to paper packing sheets

In the context of making packaging sustainable, Nature's Pride is replacing its (black) plastic packing sheets into FSC certified paper packing sheets. The paper packing sheets have the same function as plastic packing sheets. However, the original paper colour, without unnecessary processing, ensures that by using these packing sheets high recycling rates can be achieved.

The functionality has been tested many times over the past period and has had a positive result. In the coming weeks, the Ready-to-Eat range will be gradually converted from plastic to paper packing sheets. This is followed by all other products that are placed in EAT ME boxes. We will be saving more than 226,000 kilos of plastic on an annual basis.

Mango

In the context of making packaging sustainable, Nature's Pride is replacing its (black) plastic packing sheets into FSC certified paper packing sheets. The paper packing sheets have the same function as plastic packing sheets. However, the original paper colour, without unnecessary processing, ensures that by using these packing sheets high recycling rates can be achieved.

For us, the month of May is all about mangos. With the 'It's mango time' campaign, we are letting consumers know that deliciously sweet EAT ME mangos are available all year round. With the campaign we are focussing on households with children. According to our category management study, this is the target group with the greatest potential.

Make every dish more exciting!New in the EAT ME assortment: mini vegetables. In order to grow the mini vegetables category together with our South African supplier Yukon, the complete mini vegetable range is rebranded to EAT ME.