Jio also works with multiple handset brand partners including top players such as Apple, Samsung, Xiaomi, Oppo to give offers to bring down the effective cost of a smartphone to make it affordable for first time buyers

JioPhone, which will have popular apps like WhatsApp and YouTube besides Facebook pre-integrated, has a target of 100 million buyers from the present 25 million, which will only make things more difficult for the existing players

Jio Gigafiber's simultaneous introduction in 1,100 cities will make it the largest greenfield fixed-line broadband rollout anywhere in the world, said Mukesh Ambani, chairman of Reliance Industries, Jio's parent. Ambani's aggressive intent led to a fall in the shares of cable TV operators