How Ecommerce Businesses Should Be Optimizing Transactional Emails

Your email marketing is more than just blasting a list of recipients with content, announcements and calls to action.

In fact, a large proportion of the emails you send to customers are what we call transactional emails.

They are specific to an individual recipient’s circumstance. These emails may apply to more than one person, but because they refer to a specific stage in the buying process, they can’t be emailed in bulk.

This infographic, created by Easy SMTP, introduces you to the types of transactional emails that you’re probably sending (and receiving) every day, wtips on how to optimize them.