The Key to Connecting Customers to a Deeper Conversation

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How to communicate through multiple channels for greater engagement and retention.

In our digital age there has been a lot of talk about the importance of engaging with your customers on their preferred communication channel. But there has also been limited clarity on how to proceed in a way that both simplifies your efforts and best leverages your dynamic content to optimise each delivery channel.

The purpose of this whitepaper is to provide that clarity. It introduces the concepts of passive and active multi-channel communication and demonstrates how they are important features of your successful customer communications management (CCM) implementation.

Adopting CCM with passive and active multi-channel communication empowers your business to engage with your customers across multiple delivery channels and with minimal effort.

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