About

About Chad & Hookup Baits

Hookup Baits is dedicated to making your next fishing adventure a more enjoyable, action-packed, and memorable experience. Chad Gierlich, founder and designer of Hookup Baits, has over 30 year of experience in the fishing industry. Chad has been a Pro Staff for several companies in the industry. He was also selected to be a consultant for the Animal Planet TV show “Top Hooker”, where he played a major role in providing professional advice on the types of products that should be used to ensure the best outcomes for the show. Chad was also very active and helpful in demonstrating fishing technique and handle all the extra footage for the show.

About The Company

Hookup Baits is a manufacturer and designer of specialty fishing jigs and lures. All products are designed, and manufactured in San Diego, CA. They allow the fisherman to match the size and type of bait fish the game fish are feeding on. Unlike any jig design on the market, Hookup Baits utilizes realistic eyes, shape, color and action, which significantly increases the number of bites and fish caught. The jigs can be casted, jigged vertically, and trolled.

History of Hookup Baits

Testimonials

Hookup baits is now my go to bait! Love the action, and love the reaction from the fish. Just ordered online for the second time, and this is the second time I get them from them the very next day after they ship, which is awesome considering the estimated delivery is 3 days. Keep doing what yo(...)

Caught this last weekend on a 1.5oz green sardine! Best picture I could get of the bait in the mouth was the first picture, it was a video so didn’t get a great shot of the lure and it bounced the lure out of the mouth on the deck. Hope you can use it! We were fishing off of La Jolla! First fis(...)

I ended up buying and trying the original. I tried the Chovy 5/8 oz 4" 2 for $9.99. Love em. I used only artificial that day including yours. I caught fish while 4 others used only live bait. 1 live bait user also caught fish and all the rest got skunked. Thanks for your help! I'm telling everyone!

Been fishing since I was 5 and I've never caught a legal halibut, until NOW!!!! All thanks to #hookupbaits what a blast!!!! Murdered the bass, cuda, juvenile WSB and countless short butts! Hookup Baits <3

Used the 1/4 and 3/8 oz white shad and chovie baits trolling and jigging/casting to catch these lake Mead stripers. They produced when the normal lures and bait wouldn't. Great new weapon in our arsenal!!

Ran my brothers 28 foot Sea Dory to the reef off of San Gregorio in about 60 to 70 feet of water. I was with my old time fishing buddy Perry who has fished the Bay Area all his life. We used the 1.5 oz chovy Hook Up baits and hooked 8 lings along with other quality varieties of local rockfish. (...)

So this was at Shelter Island Pier. Fish caught was a Halibut. Was so stoked until O measured. It came out to 21 in". Had to release him, otherwise he would've been tacos. It was a great HookUp regardless. Bait used was 1/4 oz Chovy. Few more types were caught. It was great!! Thanks Hook Up Bai(...)

Unexpected package in the mail today! Big Props to HookUp Baits and thanks to Chad and Jojo for doing it right! You guys are awesome! Thanks for the HookUp and making it right. Hottest lures in SD.#hookupbaits #getyours #brown_and_gold.

Alright Hookup Baits! I'm sold! I've been buying your stuff at LP Fishing Supply. Handed some out to the kids at the last Oceanside Anglers meeting and raffled some off on a 3/4 day family charter last Saturday. Well yesterday I went and fished the Carlsbad Lagoon with em and oh my! What a day!(...)

Chad, Jojo, and staff. Thank you for being such strong supporters of our SDAnglers Club and the many activities that makes this club so special. Most importantly, thank you for supporting our Active Military & Vets through our Warriors on the Water projects.

I took advantage of Hookup Baits 2yr special the other day. They got the package delivered the very next day. Props to Chad, Jojo, Ben, and crew for the amazing service, and even more important, delivering the fish killers. I typically do more damage with these Baits than the rest of the boat, (...)

The largest of the Calico bass were caught on the "Hook-up" baits. In the Junior jackpot, (a large Calico) took first place on a Hook-up bait. I think this was about 5 lbs. A big thanks to Dwayne our Charter Master. He orchestrated a great charter last night. For our first trip of the year, we (...)

I thought would let you know that I love your lures and have caught many Calico Bass on the 1 1/2 oz. jigs. But my favorite though so far was catching 3 Ling Cod on the 4 oz. mint out at Santa Rosa Island. My friend Jim Dunkle placed his order the next day!

Best thing since live bait. Seeing the Hookbait crew on the water and on facebook is always a Joy. From the company it's self to the good times/fish the customers (including me) get it's been the only thing in my fishing journey that lived up to the hype. 10/5 stars

I was lucky enough to cross path with you guys at Day At The Docks this year and even luckier to win a starter kit from you via the SDBB. I just finished trying out the baits and they are amazing! They are so effective and easy to use that even my 4-year old son was able to catch his first spot(...)

All I can say don't blink on the sink. Really good bait. There is a technique to use these guys they're not a swimbait. Would highly recommend looking up YouTube video of Chad demonstrating how to use the bait if you don't know how to use it. Once you learn it you're going to Slay the fish.

My name is Susan Stutz and live in San Diego and there is nothing I'd rather do than fish! My dad told me about your product (he saw them at the Day at the Docks) so of course I wasted no time and trying out your product....so here's my experience using your baits; they work AWESOME!!! We kille(...)

I just returned from taking my 12 year old grandson out for his first trip of the year and just wanted you to know that he caught his first yellowtail using your hook up baits red crab plastics. He is hooked for life !!❤️!! ...the red crab was the hot choice for the day. Thank you for a great p(...)

Freshwater fishing in the morning. Saltwater by night. Landed this sick calico on a 5/8 hookup bait! 1st of the year and it’s a legal size!! Photo cRedit @g_h_fishing fishing with @fishingmissionbay and @g_h_fishing #saltlife #sdfishing #winterfishing #fishinginthewind #hookupbaits

Was at Fred hall show on Wednesday bought $900.00 of your baits. 1st time I put your new sauce on red crab...nice 20 lb. halibut! Just want to let you it works. Also we had over 100 bass, sand bass and calico’s! Love your baits.

I tell you what Hookup Baits are legit. I usually just drop mine and do zero action to it. It does all the work. Sometimes I just let it sit and it will get bit. I am buying a Shimano Saragosa spinning reel set up today based off of a recommendation from Chad. I have been using a bait caster bu(...)

I just returned from taking my 12 year old grandson out for his first trip of the year and just wanted you to know that he caught his first yellowtail using your hook up baits red crab plastics. He is hooked for life !!❤️!! ...the red crab was the hot choice for the day. Thank you for a great p(...)

While some of us were fishing the island looking for quality models, Joe Wilson and Duane Dinnocente found some fine specimens near shore. The story was they caught them on fly lined fined bait but who knows they could of been using Hookup Baits baits. Keep a eye out for these guys.

Hookup Baits is a designer and manufacturer of specialty fishing jigs and custom lures out of San Diego, CA. Developed by expert fisherman Chad Gierlich. Hookup Baits are unlike any jig on the market by utilizing realistic eyes, shape, color and action, which significantly increases the number of bites and fish caught.