Mini Measurement Conference in Toronto

Well it’s that time of year again. Cross border shopping in the U.S.? No. Frantic Christmas shopping? No. Parking lot rage? No. It’s time once again for the bi-annual (and somewhat modest in comparison to others) measurement conference in Toronto, February 14 & 15. Though the agenda’s growing a bit stale (we’ll fix that) it is an informative and insightful attend for those struggling with and new to measurement issues.