Greg Glassman has a unique way of evaluating the quality of an affiliate: he asks about the cleanliness of the bathroom.

That, of course, isn’t to say training knowledge isn’t important, but rather that technique and coaching skills can be learned, whereas caring is more difficult to teach. Speaking at FilFest 2010, Glassman explains that the bathroom is simply a symbol of how much you care and how much pride you take in your business.

At the foundational level, training comes down to is love of your clients, pride and a profound commitment to excellence. If you really, really care, everything else usually falls into place—including technical excellence.

“I can tell you what it is that makes you successful in business, more specifically as a CrossFit affiliate,” CrossFit founder and CEO Greg Glassman says. “It’s the blind and relentless constant pursuit of… Continue Reading

The first ever CrossFit Affiliate Gathering took place on Feb 2-3, 2008 at the Sunset Station Hotel in Henderson, NV. Approximately 150 people attended.

Can we get a University to give Coach an honorary Doctorate? How sweet would that be.. If/when I meet Coach, I'll have a hard time calling him "Mr. Glassman"... Doesn't "Dr. Glassman" sound pretty damn good?!

I love listening to Coach because he's so real and tells you exactly what he thinks/believes/knows. I have so much respect for people who have no problem calling a spade a spade.

Great talk Coach Glassman, and yes very true! At our box in Marysville we have actually had several comments about the bathroom. You wouldn't think that this is such a big deal, but in fact it is to most of your members. I think it is more important to women, but they are the biggest factor in keeping the husband/wife members coming back. It shows you care and want to provide the best box for your members - happy crossfit members is what's its all about.

Awesome, the broader point is that CF affiliates can be an instrument to influence our own communities and there are a ton of ways to do it. I love it. I'll be doing my best to make sure CrossFit Potrero Hill gets there for sure!

"Quality control" as coach refers to it is what will allow that to happen as well as ensure that it continues.

I think the thing that struck me the most was being able to help the poor. I didn't see that coming. By having a clean bathroom you will attract influential clients who will be able to help you and others in the future. Coach Glassman came to our Level One Cert in May (At Crossfit Ethos, which has a clean and stunning bathroom) and he shared how crossfit was a free gift. Other people in the audience had questioned why he hadn't put a price on it to distribute. If you give to others freely, it will be given back to you. He absolutely practices what he preaches and has given everyone the template. Please don't miss out on the deep message he shared.

I just graduated college for fitness and health promotion. Since the day I stepped foot in that school all I've wanted to do is open my own box. Found Crossfit through learning Olifts online from Coach Burgener and now watching this, I the have biggest fire under my ass. I am only 20 but in the next 5 years I will be affiliated.
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