SEO audit services

About Igor Lav Off-Page Audit Service

Off-page SEO describes techniques which could be employed to enhance the position of a website from the search engine results page (SERPs). Lots of men and women associate off-page SEO with link building, but it isn’t only that. Generally speaking, off Page SEO has to do with advertising methods with the aim of ranking a site higher in the search results.

Igor Lav lecture for IT-Forum 2016

Video – Google Search Console

Main Types of Backlinks

Natural links are editorially given with no action on the part of a web page owner.

Manually developed backlinks are obtained through deliberate link-building actions.

Self-created links are made by practices like incorporating a backlink in an online directory, forum, blog comment signature, or a media launch with optimized anchor text.

How Organic Backlinks Looks Like

Exact-match anchor backlinks that must point to the most suitable page on the site (the one you’re optimizing);

Partial-match keyword backlinks are important not to over-optimize with exact match keywords;

Generic Links just Like “Here” or “Source”. Bear in mind that great content must fill this requirement with little if any work required on your part;

Page title backlinks can be the same as your page name.

Performing a link audit can allow you to spot any unwanted, harmful links. It begins with collecting a list of all of the links pointing back to your domain and their resources and anchor text and then evaluating them to ascertain which ones are assisting and which hyperlinks are damaging your SEO. You can download a list of your backlinks in Google Search Console in Links to Your Website under Search Traffic. You can examine your links here a few different ways: by linking domain name, by pages which have received hyperlinks or by anchor text.

Client testimonials

Very informative audit completed one time and within budget. Will definitely work with Igor again.