Webinar: Fundraising Communications 1: Defining Your Case for Support

Wednesday, October 18, 2017: 12:00 - 1:00pm CT

Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers, and communicators. In five sessions, we provide concepts, examples, tools, and tricks for communicating effectively with donors and volunteers—from foundational ideas to finished materials.

Cost: Free!

About this webinar:

Successful fundraising communications begin with a strong case for support—the set of messages that you communicate to prepare your audience for a solicitation—yet many organizations struggle to define and articulate theirs. As the first webinar in our Fundraising Communications series, “Your Case for Support” demystifies this important but challenging concept and gives you a clear path forward.

Through this session, we will cover:

A straightforward definition that clarifies what your case needs to accomplish

A simple working structure for defining your case without driving yourself crazy

Lots of case examples from across the nonprofit sector

We’ll explore these ideas in the context of campaigns as well as ongoing institutional fundraising.

Full participation in the above webinar is applicable for up to1 CFRE continuing education pointin category 1.B - Education of the CFRE International application for initial certification and/or recertification.