Social Media Success Story: Eurocontrol on Twitter

During the aviation crisis in Europe due to the ashcloud, Eurocontrol used Social Media as a means of communication. Especially on twitter there were frequent updates and answers to users‘ questions. Within days the number of followers jumped from 350 to well over 7000.

Watch this video to find out who and how many were communicating as „interpreters“ for eurocontrol on twitter, which strategies were used and why the use of social media became such a success.