What to do, and what not to do when it comes to PR

Taken from this week’s Marketing Magazine – the Do’s and Dont’s of PR:

Do – Take a holistic view of your communications, examining all audiences and stakeholders.Do – Involve PR from the outset if you want well-researched, creative ideas rather than just a tactical add-onDo – Agree your messages, prioritise them and ensure that they pervade every communicationDo – Ensure that PR is evaluated against clearly defined business objectives.

Don’t – Assume PR is just about media relationsDon’t – Let the medium dictate the messageDon’t – Forget that reputation is fragile; it has to be nurtured but also protected