4 Ways Marketers Can Use Facebook Hashtags

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

The #WalkingDead hashtag connects people interested in this show.

By including a hashtag in your post, you can possibly get in front of people who may not have seen your post otherwise. But you’ll have to monitor this in yourFacebook Insights. Make sure you watch your Reach and Engagement Numbersto see if your hashtags are making a difference in your posts.

Click the Reach column in your Facebook insights to see which posts are getting the highest reach.

#2: Amplify Your Brand

Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. By branding all your posts about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea.

Think carefully about what types of things others would also be interested in sharing. If the posts are too promotional and not valuable, you may have a hard time getting people to share them with their friends.