Longer shelf life of six to nine months is driving the UHT milk market globally. Increasing adaptation to the western culture coupled with the lack of cold chains in the developing countries is making people in these countries to switch to UHT milk from pasteurized milk. The UHT milk market in China is growing at a swift pace. Over 60% of the total milk consumed in China is UHT milk. The global urban population, which was over 690 million in 2011, comprises about half of the population of China. The country is expected to add another 300 million to 400 million people to the urban population by 2030. As compared with the rural population, the urban population is more influenced by the western cultures owing to their better income levels and education. Thus, increasing urbanization is further expected to escalate the demand for UHT milk in China. Australia is another country which has a growing UHT milk market, though the share of UHT milk was only about 10% of the total milk consumption in 2012. However, it is expected to increase in the forecasted period.

However, there are few constraints associated with this market including presence of unorganized milk market in the less developed countries and perception of consumers in some countries about the low nutritional value of UHT milk. The unorganized milk market in India and China is a major restraint for the processed and UHT milk products. There are large number of unorganized small dairy farmers supplying raw cow and buffalo milk to households in these countries. Most of the people in these countries buy milk every day. However, the increasing income levels and increasing influence of western culture is expected to reduce the impact of this restraint to much extent in the near future.

The new dietary trend of consuming milk outside home, i.e. in schools, on the sports field, and at the gymnasium is catching up. In many schools, milk is provided to children in order to make drinking milk a habit and here lies the opportunity for UHT milk.

Table of Content

Chapter 1 Preface

1.1 Report Description

1.2 Scope and Definition

1.2.1 Product segments covered in the report

1.2.2 Regions covered in the report

1.3 Research Methodology

Chapter 2 Executive Summary

Chapter 3 UHT Milk – Industry Overview

3.1 Introduction

3.2 Drivers

3.2.1 Increasing influence of western culture is escalating the demand for UHT milk market

3.2.2 Less refrigeration space is making UHT milk the best alternative of preservation

The research report on the global UHT milk market provides the largest array of answers aimed at solving issues involving current market statistics. The report offers a thorough examination of the global UHT milk market with respect to all its drivers and restraints. For instance, the report states that more than 60% of the total milk consumed in China today is UHT milk. Urban Chinese population is highly influenced by Western culture due to their high income brackets and levels of education. This makes urbanization the leading growth factor for the global UHT milk market. Another country set to show promise in this market is Australia. While only 10% of its current milk consumption is UHT milk, research suggests the share of UHT milk is on the rise and will increase substantially before 2019.

The global UHT milk market’s competitive landscape is explored using Porter’s Five Force Analysis to provide coverage of the top players in market. A SWOT analysis brings out its prominent aspects as well.

Overview

A CAGR of 12.8% is expected for the global UHT milk market from 2013 to 2019. The market’s net worth was US$60.8 billion in 2012. The market’s estimated value by the end of 2019 is US$137.7 billion. The greatest driver of the global UHT milk market is its reported superiority over conventional methods of treating milk. UHT, or ultra heat treating, is said to be substantially efficient in eliminating harmful germs and bacteria from milk. It also greatly extends the shelf life of milk. Another claim backing the global UHT milk market is that the treated milk is as rich in nutrients as raw milk.

One of the greater restrictions faced by the global UHT milk market is the disarray in the organization of milk markets in emerging nations. Another issue is a common perception among consumers that UHT milk contains less nutrition than conventionally treated milk. India and China are two of the world’s largest milk markets and both are highly unorganized at a national level. The milk production and delivery infrastructure in these countries works at rudimentary levels that rarely go beyond a certain area of distribution. Despite this restraint, most citizens here buy a substantial quantity of milk on a daily basis. One factor that could help promote the global UHT milk market is the growing exposure and appeal of Western culture and education that could help create increased awareness about UHT milk.

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