The Development of Ski Industry in China—Towards the Transformation of National Economy

Abstract Theme

Sport development

Type Presentation

Oral presentation

Abstract Authors

Presentation Details

Room: Venus Date: 4 September Time: 14:00:00 Presenter: Xianpeng Lin

Abstract Resume

Background:In last three decades, the great leap forward of Chinese economy has been witnessed by the international community. Until 2010 China had already risen to be the second
largest economic power. Traditionally, Chinese economy was dragged by three economic engines, investment, heavy industry and export. But the problems of the Chinese economy and industrial structure
appear notably. Heavy pollution and big cost of energy has greatly hindered the confidence of the economists. Under this situation, the tertiary industry or service industry has drawn attention from
the decision makers. On Oct 20th, 2014, the State Council of the People’s Republic of China released Doc 46 to promote sport industry and inspire sport consumption. Especially Beijing’s successful bid
for 2022 Winter Olympics has strongly triggered the expectation to upgrade the Chinese economy through the development of ski industry.
Methods:1,Case study: More 96 ski resorts and venues have visited regarding their operation, revenue and economic outcome. 2, Literature Review: the data of Sixth National Census of
Sports Venues carried out by the State Sport General Administration of China was adopted from which more 298 ski venues were analyzed.
Results:Until 2015, there were more than 523 ski venues in China. Provinces including Heilongjiang, Hebei, Jilin, Liaoning, Xinjiang, Inner Mongolia and Beijing owned 76 percent of
the total ski venues in China. More 3000 million people skied on the slopes of those venues generating more 600 million RMB (1 billion Dollars roughly) to the ski venues. The successful bid for 2022
Winter Olympics great facilitated the development of ski industry in Beijing and Hebei Province. Even though, there were only 22 ski venues in Beijing, those venues contributed more 30 percent of
total revenues in Chinese ski industry. Ski industry in China enjoys great potential for future development with the revenue and visitors both exceeding 25% annual increase. In most of the traditional
industrial provinces like Liaoning, Hebei, Heilongjiang, Jilin and Inner Mongolia, the developmental model of ski industry needs to be improved and bettered.
Conclusions:Ski industry in China reveals very great potential to help transform the national economy and grow into a big industry. Ski industry in China enjoys large margin to induce
the development of other related industries. In next decade, the economic development of traditional industrial provinces will get on momentum from ski industry. Mega sport events like winter Olympic
Game as an attention economy can greatly facilitate the development of sport industry and related industries. How to leverage the general economic assets of Winter Olympic Games needs to be further
investigated from multi theoretical bases.