Real-time, In-Venue Shopper Interaction

Imagine knowing your customers as well as you know your friends and key employees. Imagine being able to identify your best customers when they come into your locations and give them individualized offers in real-time, while they can act on them. Imagine being able to provide offers to every customer that are tailored to them based not just on what they have previously purchased, but based on their stated interests from their social graph and rich demographic data. Imagine being able to look at the demographic and social makeup of your shoppers at any or all of your locations. In real-time.

Imagine no more. The Open Commerce ROADS Platform delivers this and so much more.

What is ROADS?

ROADS is a platform that allows businesses to embed our technology into existing or new mobile apps and kiosks. Once configured, businesses can see who is in their venues and target individualized offers to those shoppers in real-time.

Real-Time

Real-time is the final frontier for retailers. The ROADS Platform allows you to view detailed information about who is in your venues *RIGHT NOW*, including their demographic data, social interests, and prior purchase history. It also allows your to send offers to them in real-time.

In-Venue

What's the best place to communicate with your customers? In your venue, of course! Allow your customers to take action on offers while they are in your venue, find products in the venue, and provide you feedback on the venue while they are still there.

Social

Want to understand your shoppers and customers better? Learn about their interests and demographics from their social graph! The ROADS platform also allows customers to interact with each other in your venue and share offers and product information to their social graph (twitter, facebook, etc.)

Mobile Clients

Part of the ROADS deliverables are client libraries and demo applications for various smart phone platforms. Customize the demo application to make it your own, or simply embed our ROADS client library into your existing application to enable ROADS functionality into your app.

Kiosk Client

Touch screen kiosks are fast becoming common place in the retail arena and other venues. The ROADS platform allows you to embed features into your touch screen clients such as viewing personalized kiosk information, transferring offers on the kiosk to the mobile phone, and updating a mobile shopping list with items from the kiosk.

Benefits to your Business

Increase Revenue

Increase revenue by providing the right offers to the right people at the right time while they are in your venue and can take action on it!

Gain Valuable Insight

Understand your customers like never before by matching their social interests to their demographics and real time location. Answer questions like: "What is the most common music preference of women between the ages of 18 and 30 who visit my southern region locations". Slice and dice interest data with locations - the possibilities are endless!

Build Customer Loyalty

Increase customer loyalty by providing exclusive offers to customers that are tailored to their stated interests, not just their demographic data or household level purchases.

Features

Base ROADS Mobile Features

- Location Finder with Map and Directions

- Location Check In

- Location Ratings / Comments

- Receive Check In Offers

- Receive Real-time Offers

- Accept / Decline Offers

- Redeem Offers

- User account creation

- User Profile Management

- User Interest Management

Mobile Retail Module

- Shopping List

- Product Catalog

- Product Locator

- Personalized Circular

- Loyalty Card

- Gift Card

- Voice Recognition for Shopping List and Product Locator

Mobile Social Module

- In-Venue Chat

- Friend Check-In Alerts

- Share Offers on Social Media

- Share Products on Social Media

- Share Pics on Social Media

Integration Capabilities

ROADS can be integrated with any backend systems you choose, including POS, inventory, loyalty, and product catalog.

Customization

The look and feel of the mobile applications are completely customizable. The source code of the demo application is provided at no additional charge.

Scalability and Hosting

The ROADS platform leverages best of breed technologies for robust scalability and performance, including highly scalable databases technology, grid computing, and high availability / auto-scaling architectures.