automotiveMastermind LLC

automotiveMastermind® revolutionizes the way dealerships and manufacturers find, engage, and win customers by successfully leveraging Big Data Behavioral Analytics. Our proprietary technology analyzes years of customer, service, and market data to help understand and predict exactly which customers are ready to buy, the reasons why, and the key messages most likely to close the sale. automotiveMastermind is proven to grow your business, increase customer satisfaction, and retention.

NO PURCHASE/ATTENDANCE NECESSARY. VOID WHERE PROHIBITED. The automotiveMastermind® 2018 Convention Instant Win Game (“Game”) is open to legal residents of the 50 United States and D.C.who work in the automotive industry, are the original recipients of a Game token, and as of date of entry, are 18 years of age or older. Subject to full Official Rules, available on-site at the, automotiveMastermind® event booth or at mstrmind.us/spintowin. Starts: 3/23/18; Ends: 3/25/18.Sponsor: automotiveMastermind®.

Press Releases

Dealer partners identified more than a 20 percent increase in new sales opportunities

NEW YORK, Sept. 7, 2017 /PRNewswire/ -- Dealerships with access to the automotiveMastermind® (Mastermind) technology now have the ability to deliver prescreen offers to consumers by using Equifax PowerLead Offer™. With the data obtained through PowerLead Offer, Mastermind is able to generate a Behavior Prediction Score (BPS) for each customer and send them a personalized, micro-targeted prescreen firm offer.

PowerLead Offer is a real-time credit-based feature that can be used with consumers browsing the dealership showroom or customers having their vehicle serviced. As an integrated part of Mastermind's solution for dealerships, this quick and easy assessment of a customer's credit worthiness, combined with the Behavior Prediction Score, an indicative ranking from 0-100 of how likely the customer is to purchase a vehicle, enables dealers to deliver the right offer, to the right customer, at the right time.

Since implementing the technology, 36 percent of dealer partners have identified more than 20 percent in new sales opportunities and 81 percent indicated the Mastermind technology makes it easier to sell cars in today's environment[1].

By accelerating the funding and delivery of new vehicles and with Mastermind and Equifax, dealers are able to sell smarter.

"Every dealer wants to increase sales and customer satisfaction and in teaming up with Equifax we are able to quickly and easily help dealers fulfill that goal," said Johannes Gnauck, CEO and Co-Founder of automotiveMastermind. "We want to provide dealers with every tool available and now they will be able to identify which consumers are likely to buy based on results from BPS and PowerLead Offer, providing them with a firm offer of credit for financing a replacement vehicle."

"In a marketing campaign, if a consumer's BPS is higher than 50, they will be targeted for a pre-screened lease or finance campaign mailer as facilitated by their PowerLead results," said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. "Those with a BPS lower than 50 are considered not in market, yet will receive a more generic prescreen offer of credit mailer, customized to their interests as dictated by our platform. This process helps push consumers who are most interested toward purchasing a new vehicle."

"There's a myriad of reasons why consumers hesitate to engage in the traditional retail auto shopping model," said John Giamalvo, Vice President and Auto Dealer Leader for Equifax. "Fortunately, sophisticated tools like PowerLead exist to help dealers get ahead of shoppers with a high propensity to buy by providing firm credit offers. We are very happy to join forces with automotiveMastermind, in their proactive platform, to help dealers get in front of the future of car buying."

To utilize the PowerLead Offer service, dealers must have a relationship with both Equifax and Mastermind, which will allow consumers to be prescreened for firm credit offers, with no impact to their credit scores. If a dealer does not have a relationship with Equifax, Mastermind can facilitate the onboarding process.

About automotiveMastermind

Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with close to 1,000 dealer partners. Headquartered in New York City and San Francisco, automotiveMastermind has more than tripled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.

automotiveMastermind now has 15 brands utilizing its predictive analytics technology

NEW YORK, Sept. 5, 2017 /PRNewswire/ -- Each independently owned and operated General Motors dealership is now able to partner with automotiveMastermind® (Mastermind), the leading behavior prediction technology for the automotive industry. The Mastermind technology quickly and efficiently shows dealers who is ready to buy and the exact reasons why, helping them to review sales opportunities sooner.

"As General Motors' vehicle lineup continues to evolve through 2018 - from the new Buick Regal TourX to the GMC Terrain and Chevrolet Traverse - we can help dealers now precisely target those potential buyers," said Marco Schnabl, CEO and co-Founder of automotiveMastermind. "We are looking forward to bringing the success we've had with Cadillac dealers – helping them sell more than 7,000 vehicles in the first half of 2017 - to, Chevrolet, Buick and GMC and are confident the Mastermind technology will help them successfully target and convert the best possible buyers into loyal customers."

Mastermind's proprietary technology captures thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer lifecycle information, socio-demographics and more. The data is distilled down to one simple number, the Behavior Prediction Score® (BPS), a simple ranking from 0-100 that demonstrates to the dealer which customers would result in immediate sales. In addition, Mastermind delivers customer-specific motivational talking points right to the salesperson's desktop, and highly personalized marketing campaigns proven to increase the probability of a customer visiting a dealer.

"Mastermind has been working with approximately 100 Cadillac dealers, who have seen immediate benefits from our technology and micro-targeted marketing. Ninety-two percent said that Mastermind makes it easier for them to sell cars1," said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. "We are confident all of General Motors' brands will see the benefit of behavior prediction analytics to achieve the same great results, and we have the added benefit to the dealers of being fully approved for iMR Turnkey Matching Funds (co-op program)."

Mastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.

About automotiveMastermind

Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with close to 1,000 dealer partners. Headquartered in New York City and San Francisco, automotiveMastermind has now tripled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.

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