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Software Description:

Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.

Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.

Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.

API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.

Software Description:

Sendoso is an engagement platform to better build relationships with your customers and prospects with using gifting. We plug right into your CRM, marketing automation system, survey or even your email where you can create sales and marketing plays. Plays help align marketing, sales, and customer success. These Plays incorporate eGifts, handwritten notes, company swag, direct mailers, and custom gifts. Best of all, these Plays are easy to setup and integrated into your existing software and workflows

Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.