Dan Schawbel’s What Makes Work Worth It Story

I put the most energy into projects that I believe will have the largest impact on both my business and society. Any additional projects outside of those are solely to fund my ability to better executive the more meaningful projects. Life is too short to do meaningless work. I believe that more and more people are doing jobs they had to, to fund projects they love – a trend that is picking up especially among young people. Many projects, such as books, magazines, articles, and blog posts, don’t amount to millions of dollars, but impact how people live their lives. I tend to think that work matters when people are affected by it in that they make changes to their lives to improve them.

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.

What Other’s Are Saying!

“The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!”—Steven Pressfield, author of The War of Art and Turning Pro

“Wow! This book hit me deep. It dives into the deepest core of meaning—the side of business that other books are scared to touch. A powerful mix of why and how.”—Derek Sivers, founder, CD Baby, sivers.org

“John Jantsch does it again! I’ve recommended The Referral Engine over and over again, and The Commitment Engine is another great resource to grow your business. Step 1: Commit to read this book—soon.”—Chris Guillebeau, author of The $100 Startup

“Not often enough does a book come along and inject a breath of fresh air into the world of business. This is one of those books.”—Guy Kawasaki, bestselling author of Enchantment; former chief evangelist of Apple

“Jantsch’s book is required reading for small-business owners. It will help you with lofty things like finding your higher purpose as well as the practical steps of making a commitment plan.”—Nancy Duarte, CEO, Duarte, Inc.; author of Slide:ology and Resonate

“As I read John’s book I kept thinking of Steve Jobs’s admonition that you must follow your heart first—and that if you’re not passionate about what you’re doing, you’ll give up just when the going gets tough. John has extended this idea to the entire company and shows business leaders how to ignite this same kind of passion and commitment throughout an organization.”—Verne Harnish, author of The Greatest Business Decisions of All Time and Mastering the Rockefeller Habits