Blog: Went To Work

Have you just joined a start-up company and been charged with ramping up marketing efforts? Chances are you?ve been given a large task with a small budget. There are a multitude of high impact low cost marketing initiatives available to those prepared to do a bit of research and a lot of legwork. The overarching goal of marketing programs is to augment the sales effort in converting prospects to customers. Brand identity, value messaging and social engagement are the foundation of these efforts.