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How? By getting yourself invited to free screenings that studios hold to create buzz about upcoming releases. These events tend to be held in cities, and local TV stations, retailers and websites often work with studios to distribute the tickets.

But know this: Reserving or even holding a ticket doesn't guarantee you access to a movie. Nearly always overbooked, screenings are on a first-come, first-served basis — so arrive at least one hour before the movie's start time. And when you sign up for an online account, use a special email address, not your regular one, because you will be spammed.