Topic: NVIDIA

Announced at CES in January, Nvidia's GeForce Now cloud-based gaming service went live in beta form on Friday, promising users the ability to play graphically intensive games on their Mac, including PC-only titles.

On the heels of the 2013 Mac Pro price improvements, Nvidia has announced a brand new Titan Xp video card using the Pascal architecture, with a driver release coming soon allowing any Nvidia Pascal-based video cards to be installed in compatible older PCI-e Mac Pros.

Apple's plan to decisively migrate iOS to its own internally-developed GPU within the next two years obviously shocked Imagination Technologies, its current supplier of PowerVR graphics technology. It should also rattle Nvidia. Here's why.

Computer graphics giant Nvidia on Wednesday announced the upcoming Mac and PC launch of GeForce Now, a cloud-based game streaming platform previously limited to the company's Shield tablet and TV devices.

Once again, Apple probably won't rock the boat with any new MacBook Pro, and will likely stick with Intel integrated graphics and lower end next-generation discrete GPUs rather than giving macOS users faster options.

While rumors have long claimed that Apple has plans to replace Intel's x86 chips in Macs with its own custom ARM Application Processors, MacGPUs are among a series of potentially more valuable opportunities available to Apple's silicon design team, and could conceivably replicate Apple's history of beating AMD and Nvidia in mobile graphics processors--and Intel in mobile CPUs.

Between 2006 and 2013, AMD & Nvidia fumbled the ball in mobile chips, losing their positions as the world's leading GPU suppliers by failing to competitively address the vast mobile market, enabling Apple to incrementally develop what are now the most powerful mainstream Application Processor GPUs to ship in vast volumes. Here's how it happened, the lessons learned and how Apple could make it happen again.

Chipmaker Nvidia on Tuesday detailed the new "Denver" variant of its Tegra K1 mobile processor, a high-performance in-order design that represents the first foray into 64-bit processing for Android devices -- nearly a full year after Apple shocked the mobile world with its own 64-bit A7 processor.

Computing industry observers got a glimpse of the future from two processor makers on Tuesday, as Nvidia revealed its GPU product roadmap and Intel showed off benchmarks of the forthcoming "Haswell" microarchitecture.

The rumored introduction of a "new MacBook" series alongside refreshed MacBook Pro and MacBook Air lineups next week presents some interesting possibilities for the future of the Mac. AppleInsider takes a closer look at where Apple could be headed next.