What is the secret to getting better returns from your
innovation dollars? Overcoming Inventoritis is important to anyone involved in
innovation, whether a lone inventor selling a newly patented idea or a corporate
innovator about to launch a new product line.

Innovation
through researching, developing or inventing new or improved products and bringing
them to market effectively is a perilous process with the odds of success worse
than those faced by a typical blackjack player. Those who need their invention
or product to become a commercial success should follow the lead of famous inventor
Thomas Edison, the Worlds Greatest Product Marketer who maintained a healthy
perspective, built an empire from his ideas, lived long and prospered. A word
of warning: If you are in the business of inventing, or bringing innovative ideas
and products to market, be wary of following the great scientist and inventor
Nikola Tesla who unfortunately suffered from inventoritis and died lonely and
destitute.

People with untreated inventoritis have
an amazing ability to disrupt sound marketing processes, often impacting their
career opportunities and any chance of venture success. People and companies that
effectively deal with inventoritis greatly improve the odds of enjoying a positive
financial experience from their efforts. Learn how to identify, manage and overcome
the debilitating inventoritis condition and become an effective product marketer
in the process.

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Overcoming
Inventoritis

The Silent Killer of Innovation

by Peter
Paul Roosen and Tatsuya
Nakagawa

Why you
should buy this book before
betting the bank!

Before you
bet the bank, learn the secrets to
getting better returns from your innovation
investments. Whether you are an inventor,
corporate innovator, investor, or
somehow involved in bringing products
or ideas to market, inventoritis will
be an issue. Learn why you need to
avoid or overcome inventoritis, how
to identify it, and 12 ways to overcome
it to increase your odds achieving
a successful innovation outcome. Protect
yourself and your investments from
ideas that come from unhealthy biases.

What you
will learn:

Why you
need to avoid or overcome inventoritis

What it
is, where it comes from and how
big an issue it is

How to
identify it in a company or individual

What made
Thomas Edison such a great product
marketer

How brilliant
scientist and inventor Nikola Tesla
destroyed himself

What the
costs of inventoritis are in innovation

Why Clayton
Christensen got it wrong 
there is no dilemma, inventoritis
is disruptive

Twelve
ways to overcome inventoritis and
have a successful innovation outcome

How to
increase your odds of achieving
a successful innovation outcome

inventoritis n. Any
of a group of disorders usually characterized
by withdrawal from reality, illogical
patterns of thinking, paranoia, delusions
and hallucinations accompanied in
many cases by a portfolio containing
granted patent applications and other
forms of intellectual property including
trade secrets. Inventoritis is associated
with depressed or non-existent product
sales and defects in marketing programs
and is caused by excessive reliance
on the assumed idea that ones
product or idea is an excellent one.

"As a tinkerer and
inventor my whole life, this
book addresses a topic that
is near and dear to my heart.
At Apple, Steve and I were successful
because we followed the path
outlined by Peter and Tats in
this book and didn't fall prey,
at least not too often, to inventoritis.
I've learned over time that
getting inventions to the marketplace
is at least as important as
the product itself. It was much
harder to get people to accept
the concept of a computer into
their homes and lives than to
design it. Too many inventors
fall prey to the 'field of dreams'
syndrome. This book will drill
home the importance of getting
your product to market. It's
a must read for any inventor."Steve Wozniak,
Wheels of Zeus, CTO
Inventor of the personal computer
and co-founder of Apple

About
the Authors

Peter
Paul Roosenis a Mechanical Technology graduate of the British Columbia Institute of Technology and has a Bachelor's of Engineering degree from Lakehead University in Ontario, Canada. He has founded numerous companies including firms involved in locomotive manufacturing, industrial coatings (http://www.castagra.com/products/), computer software, power generation and innovation marketing. These companies have returned hundreds of millions of dollars to investors. He has received patents on steelmaking measurement technologies and on vegetable oil based plastics widely used in construction and engineering applications. He has also been a leader in Toastmasters International and recently directed a Canadian private sector initiative endorsed by the Canadian government to provide hurricane Katrina relief to the Mississippi Gulf Coast.

Tatsuya Nakagawa (LinkedIn Profile) is well known as an author and speaker on innovation and marketing and is President and CEO of Inventoritis Strategy Group (http://inventoritis.com/), a specialized innovation marketing firm based in Vancouver, Canada.

Tatsuya has launched hundreds of products and services, co-authored "Overcoming Inventoritis: The Silent Killer of Innovation" (forward by Steve Wozniak, co-founder of Apple), spoken to a variety of industry groups including Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce and The International Internet Marketing Association. In addition, he has written articles for Fast Company and Industry Week and been quoted on CBS News,in The Globe and Mail, and BC Business.

Co-founder of Castagra Products (veggie plastic) and voted top “Greenvention” in Canada by Dragon’s Den, he is an expert in early stage product deployments and has been instrumental in launching new products in North America, Asia and Europe. He counts among his clients multi-national companies Bridgestone, Sato Pharmaceutical, and Hitachi .