The settlement is the result of a complaint New Jersey resident Eric McKinley filed against the online matchmaker in 2005. McKinley, 46, said he was shocked when he tried to sign up for the dating site but couldn’t get past the first screen because there was no option for men seeking men.

“It’s very frustrating and it’s very humiliating to think that other people can do it and I can’t,” he said. “And the only reason I can’t is because I’m a gay man. That’s very hurtful.”

Neither the company nor its founder, Neil Clark Warren, acknowledged any liability. Under the settlement, eHarmony will pay New Jersey state division $50,000 to cover administrative costs and will pay McKinley $5,000.

…

Pasadena, Calif.-based eHarmony said it plans to launch its new service, called Compatible Partners, on March 31.

Of course, the more popular and better-known eHarmony site will have nothing to do with those evil gays.