Bolton / Everton / Fulham / Middlesbrough / Newcastle / Sunderland

Wood Pencil / Writing for Advertising / Press Advertising / 2009

The brief was to promote Extra’s sponsorship of the Premier League to football fans whilst delivering the benefit of tension relief through chewing. We wanted to resonate with genuine football fans so we individually tailored these ads for Bolton Wanderers, Everton, Fulham, Middlesbrough, Newcastle, and Sunderland, as these clubs wanted to be involved with the promotion. This allowed us to recount a classic added time moment for each specific club and art direct them in a style sympathetic to their colours and old programmes. The benefit of tension relief through chewing is delivered through encouraging the audience to relive the agony of the moment. The ads ran (full page) in the match-day program of the corresponding club.

Register Now toKeep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Sign In toYour Account

Just One MoreThing To Do

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Name

Organisation

Email

Telephone Number

Are you a robot?

Please don't check this box.

Thanks

Keep an eye on your inbox for full details on how to order your D&AD Pencil.