Firmenname

Background:http://www.thebiggerproject.com/TRT.pdf
Tahoe Road Trip is a completely new website and mobile application centered around vacation activities in a specific geographic locations. This website will be designed to be launched in multiple cities. The first site is the Ozarks followed by Tahoe, then followed by other cities like, Napa, San Francisco and New York.

Tahoe Road Trip (TRT) is making it very easy for travelers to quickly book travel in specialty markets. This will be accomplished through a uniquely designed user interface utilizing Ajax technologies.

The design artifacts need to be designed in a template format. The TRT will launch the website in other markets and will need to be quickly leveraged.

The planned launch of the website is in 3 months from this date March 30, 2009

Psychographics
Adventurous Spirit
Tastefully Adventurous: Likes to be in the woods and have wine
Enjoys finding valuable bargains
Fun
Smart and Educated
Open to new ideas

Customer Concerns
That what is advertised is what they get
No surprises
The price paid delivers on the conditions of satisfaction stated
They can quickly establish trust
They are getting a good deal

Business Objectives
Produce a unique easy to use travel experience
Produce a satisfaction for users so that they come use our site for all Tahoe travel
Customers share the site with others
Customers are able to find the best trips suited for them
To produce a real opportunity for advertisers to increase revenues
To build long term trust in customers
To successfully launch the site in the Tahoe market
The site be attractive and sign up advertisers

Communication Objectives:
Distinction: Communication occurs when language produces coordinated action
customers will buy travel
customers will visually recognize logo and communication
Customers will not need to read in order to understand system
The design artifacts will be coherent with their background listening

The Story:
A couple decides they would like to take a road trip to Tahoe. They would like to have a romantic adventurous weekend to get connected to one another. They begin to talk about it and choose to book a trip. They would like to find a good deal and stay in great place.

The couple navigates to Google.com and does a search and finds TahoeRoadTrips.com. They click on the link and are surprised by what they find. The site brings a nostalgic sense to them of when times were easier like when they were traveling with mom and dad. They remember the 70’s yet, they still notice the clean macintosh like ease of use in the site. The site feels like a classic car morphed into an iphone. Sleek, clean, magnificent yet, it is still approachable, comfortable fun and easy to use.

They quickly are able to use the navigation to start their request in finding what they are looking for. They are able to give context to the results of their search. They immediately notice the map on the right side of the screen, they like how they can see how close they are to the moutain ski slopes. They find the perfect property and complete the checkout process.

They say to themselves silently, I can not believe how easy it was to book travel. We quickly found something that was perfect for us. They bookmark the site and know they will reference it the future. They refer it to their friends. They download the app to thier iPhone.

The travel plan was accomplished quickly and efficiently. They were amazed at how quickly they could get what they wanted and with so little effort.

Conceptual Logo ideas:

The trick is then logo needs to work with Tahoe interchanged with Ozarks- not an easy feat and eventually extend to Moscow and beyond. The goal would to have the logo interchangeabel to swap out the cities.

We would like to design something that would appear that it is part of a car, like a hood ornament. Cars often have iconic logos that are simple yet very impactful. Think of a Mercedes Benz, Jaguar or High End car type of logo. This logo should speak, class, be approachable and have charisma.

Another Approach that may work is a license plate. The logo could look like a license plate. This would allow us to quickly remove the logo and replace for future websites.

These are the psychographics of the people we want the logo to speak to:
Adventurous Spirit
Tastefully Adventurous: Likes to be in the woods and have wine
Enjoys finding valuable bargains
Enjoys the hunt as much as the vacation
Fun
Smart and Educated
Open to new ideas
Brags to their friends about using the latest and greatest websites