INFUSIVE / Fuse Magazine / On the Spot - Lyst

Chris Morton, co-founder and CEO of Lyst, leads a company at the forefront of fashion e-commerce. Lyst.com sells over one million branded items. It has no inventory. But its store of consumer data grows vaster every day, and it curates this data to target the tastes of individual tastes of fashionistas around the world. “The next wave of fashion e-commerce is data companies,” Chris says. But data has its limits in the fickle world of fashion. “We see ourselves as in the entertainment business. The best shopping experience is one that is engaging and entertaining as well as useful.”