We wanted to revolutionise property investment by making it about people, not percentages. After all, how can you concentrate on a yield if nobody values the accommodation enough to pay the rent?

To create a great property investment, the tenant needs to be at the centre of the offering. From location, through to facilities, property layout to customer service. Happy tenants drive healthy returns.

Agents, developers and lettings companies all take their percentages, they also take the focus from the end user and, with so many people involved, who has responsibility if something goes wrong?

We needed to swap confusion for revolution and change how people view property investment. We needed to take a new perspective. We would cut out the middle men and the tenant would be our primary focus.

End user focus

Our commitment to understanding the end customer is unrivalled and unrelenting. Before they set foot in our residences, we've walked a mile in their shoes, identifying the lifestyle elements that are so important to them.

To guarantee a great tenant living experience we create customer brands. This approach enables the Group to develop relevant and authentic experiences which resonate with a clearly defined, emerging or currently under-served demographic. Our brands are trusted and respected, creating customer loyalty, guaranteeing occupancy levels, driving the yield and value of our investments.

Our success is underpinned by a clear strategy to focus on creating customer-led products.

total control

Other property companies simply source products to sell. We create them. And we manage them. Other property companies have no control over the ongoing performance of their investments. We have total control.

Development

We source and secure sites our customers want to live in. These locations are all full of key value drivers, such as employment hubs, social scenes and transport links.

Design

Architects and interior designers craft lifestyle-enhancing living spaces that organically support the growth of communities.

We put the customer at the heart of every decision we ever make, creating and maintaining brand standards that give us a competitive advantage in all of our vertical markets. Nobody else can offer such an aligned and unified product.

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