Thursday, November 17, 2011

Modern Warfare 3 Breaks Even More Records

Last week Activision reported that Call of Duty: Modern Warfare 3 was the “biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release.” Now, on Thursday, November 17 Activision announced that it has broken yet another record with its latest release.

In the first five days, Modern Warfare 3 generated more than $775 million in sales. According to data provided by Charttrack, the game beat both of the records that were set by its predecessors. A year ago Call of Duty: Black Ops made $650 million in the first five days, and two years ago Call of Duty: Modern Warfare 2 set records by making $500 million in the first five days. Clearly, Modern Warfare 3 blew both of these records out of the water.

"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO of Activision Blizzard, in a statement.

He also mentioned that, as a whole, the series has brought in more than $6 billion worldwide. This has made it one of the most valuable video game franchises in gaming history.

"We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made," he continued.

Modern Warfare 3 has been a huge success for Activision. The company reported that by the end of the first day the game was on sale, gamers had already logged in more than 7 million hours of gameplay. This is a 19 percent increase from the 5.9 million hours that gamers logged on the first day that Black Ops was released. The company also reported that on day one there were 3.3 million unique gamers that played Modern Warfare 3, up from 2.6 million unique users that played Black Ops on the first day.

Black Ops was able to haul in $1 billion in under two months, and I am certain that Modern Warfare 3 will have no issue with breaking that record as well.