POP STAR and POP UP Smartphones Shine in ALCATEL ONETOUCH's POP Family - Highly customizable POP STAR allows consumers to express their own style from the large cover collection with up to 20 choices - POP UP offers high-end design and performance at a mid-tier price point

ALCATEL ONETOUCH unveiled its new POP smartphones at IFA today. POP STAR and POP UP are part of the brand's POP series -- A Combination of Talents.

The new 5-inch POP STAR smartphone is the undeniable standout in the latest POP lineup. "POP STAR is our most fashion-forward smartphone with a large collection of covers, consumers can choose the cover they like and fully express their own style," said Cheol Woo Park, Chief Designer, ALCATEL ONETOUCH.

ALCATEL ONETOUCH POP STAR

POP STAR allows consumers to really express themselves. Choose the wild colors and psychedelic designs from the Funky Collection, a more classic look with the Leather Collection, total glamour with the Fashion Collection or wood with the Nature-ECO Collection. The attention to design details continues with the curved design, which gives the phone an elegant slimness at the edges, and making it a pleasure to hold.

POP STAR is available in 3G+ or 4G connectivity and runs on a quad-core processor. It struts an 8 Mpxl rear camera with EIS for quality photos and videos and a 5 Mpxl front camera for perfect selfies. The fully laminated HD IPS display offers 75% less light reflection for excellent readability under sunlight and a 160-degree wide viewing angle.

ALCATEL ONETOUCH POP UP

The new POP UP smartphone has the specs to satisfy even the most demanding user: the fully laminated HD IPS display allows great readability under bright sunlight and wide viewing angles. A powerful octa-core CPU coupled with 4G connectivity guarantees fast and smooth streaming. The 13 Mpxl rear camera with quality sensor and f/2.0 aperture means sharp photos even at night.

POP UP has style to burn -- a metal frame with glass hard key and a back cover with a 3D spin effect make it a knockout. Plus it comes in five fresh colors: Black, Riva Blue, Amber Orange, White and Strawberry Red.

ALCATEL ONETOUCH strives to offer the best to consumers by redefining the industry benchmark regardless of the price tag. POP family ensures the latest design trend and quality performance from higher-end products to be available in mid-tier segment.

"Stocked with the features and style that consumers want, we can't wait for consumers to get a look at our fresh lineup of POP smartphones," said Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH.