Last Week in Digital Marketing News – June 12, 2017

- June 12, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported aren’t true. Until more pubs adopt third-party checks against their app inventory, buyers should be aware the mobile viewability scores that get reported to clients are unlikely to represent the campaign’s true metrics.

Amazon Has Surged Ahead of Facebook, AT&T and Visa in Ranking of World’s Most Valuable Brands, by Christopher Heine, Adweek.com, June 8, 2017Kantar Millward Brown’s annual BrandZ top 100 study is being released today and suggests that Amazon is the tech company that’s gaining the most ground. The ecommerce giant cracked BrandZ’s top 5 for most valuable brands worldwide for the first time, coming in at No. 4 and jumping ahead of Facebook (5th), AT&T (6th) and Visa (7th).

Google (1st), Apple (2nd) and Microsoft (3rd) remain the globe’s most valuable brands, according Kantar Millward Brown’s study. Its rankings combine raw financial value in terms of revenue dollars with “brand contribution,” which entails a percentage that’s based, according to the WPP-owned company, on the “proportion of financial value generated by the brand’s ability to increase purchase volume and charge premium.”

Amazon’s value, per the study, increased 41 percent since last year, when it ranked seventh on BrandZ’s list. And as the stats below reveal, Google and Apple are the world’s most valuable brands by a wide margin.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!