They say money can’t buy you love, but apparently a little love can buy you a bottle of Coke.

A new Coca-Cola vending machine at the National University of Singapore is programmed to dispense a bottle of Coke when a person wraps their arms around the machine, the New York Daily News reports. The vending machine has the inviting words “Hug Me” written on its front in Coca-Cola’s signature font.

This new love-fest is the result of a marketing initiative called “Open Happiness,” according to a press release.

“Whether you were hugging the machine or experiencing the event online, our goal was the same – to put a smile on your face and share that emotional connection,” Coca-Cola Company spokesman Leonardo O’Grady said in the release. “Reactions were amazing… people really had fun with it and at one point we had four to five people hugging the machine at the same time as well as each other!”

And we have to admit, watching a dozen of smiling people hug an inanimate object to the beat of uplifting music really did put a smile on our face. There are plans to introduce more “Hug Me” vending machines in locations across Asia.