Lunchtime masterclass: Jennifer Irvine

Food guru Jennifer Irvine joined us at Stylist HQ recently for our latest Lunchtime Masterclass web chat. She transformed the world of dieting and convenience food by launching The Pure Package.

Having grown up on a self-sufficient farm in West Cork, Ireland, Jennifer embarked on her first entrepreneurial venture aged eight and enjoyed a thriving trade selling eggs and chickens to neighbouring restaurants. Her love for quality, healthy, ethically produced food - and a background which includes working for Neal’s Yard Dairy and senior management roles within Deals Restaurant Group and Conran Group - eventually led to her founding The Pure Package, a daily food delivery service which offers carefully tailored, freshly prepared and healthily balanced meals and snacks direct to the customer’s door.

In a few short years Jennifer has built up a multi-million pound business and The Pure Package even supported London Fashion Week last year, supplying meals to models at Mulberry, Mark Fast and Ada Zanditon’s catwalk shows, alongside Erin O’Connor’s Model Sanctuary.

To join the chat and ask Jennifer any burning questions you have about the food industry, starting a business or even maintaining a healthy diet, simply log on to this page at 1pm this Friday.