Wayne, N.J. – The Optical Devices Division of FUJIFILM North America Corporation announced the latest addition to its popular series of cine zooms – the Premier PL 25-300mm Cabrio [ZK12x25] at the annual NAB 2014 convention, held in Las Vegas last week.

Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm. Like all Cabrio zooms, the PL 25-300mm supports an optional detachable drive unit for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. It can be used as a self-contained ENG-style or cine style lens. When used without the drive, industry-standard cine motors can be fitted.

Designed using the latest proprietary optical simulation software, the PL 25-300mm offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. The zoom supports Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units.

FUJINON’s PL 25-300mm lens is the latest development in the company’s popular Cabrio series, which includes the recently introduced Premier PL 19-90mm, the PL 85-300mm, and the recently introduced PL 14-35mm lenses.

The PL 25-300mm zoom will be available in June of this year, the optimal digital servo drive approximately Q3.

A presentation running on two monitors within the Optical Devices Division’s NAB booth featured several of the industry’s top cinematographers, including Claudio Miranda testifying to the unsurpassed versatility and image quality of the FUJINON cine-style lenses. This year also marks FUJIFILM’s 80th anniversary, and 40 years for the Optical Devices Division, formerly known as FUJINON, in the U.S.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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