Influence - the Psychology of Persuasion

Having rightly sold over 500,000 copies, this is the seminal book
on persuasion. Humorously and accessibly written, Influence tells
us more about human behaviour than a library of psychology textbooks.

Cialdini draws on a wide variety
of research, from academic to candid camera, to show how and why
people really behave.

Invaluable for salesmen, marketers, therapists and anyone who thinks
they have free will!

Unfortunately, this book is no longer supplied by Amazon. We are
trying to find a supplier.

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