Twitter reveals 'Twitter Amplify' as its video program, signs up MLB and a slew of other partners

Twitter announced Twitter Amplify this morning, the official name of its program to partner with video creators to embed video directly into the company's social stream. Knowing that a name simply isn't enough to get our blood pumping, the company also revealed a variety of new content partners to bolster its already strong relationships with the NBA and ESPN: A&E, Bloomberg TV, Major League Baseball, and Warner Music are just a few of the many new partners signed up for Twitter Amplify. And yes, we should all expect more Amplify partner announcements in the coming months, as Twitter's actively seeking said partnerships. A video is worth a whole lot more than 140 characters, eh?