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Bud Light releases rainbow aluminum bottle

Limited-edition packaging supports GLAAD

Bud Light is partnering with GLAAD to launch its first-ever rainbow aluminum bottle to celebrate World Pride. The new limited-edition bottles are available in bars nationwide throughout June. For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love, the company says. The new bottle is the latest effort in a 20-year partnership between Bud Light and GLAAD. The bottles made their debut at the GLAAD Media Awards before arriving in bars in June. In addition to the updated color scheme inspired by the LGBTQ Pride flag, the reimagined Bud Light Pride bottle also swaps out the iconic Bud Light creed that’s printed on the crest of the bottle for words of inclusivity and support. “Bud Light has been a supporter of the LGBTQ+ community since the ‘80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTQ+ community overall.”

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Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.