Voiceless is a non-profit Australian organisation which plays a leading role in developing animal protection as a social justice movement. The organisation brings together an eminent coalition of Australians from the legal, academic, non-profit, cultural and education sectors who aim to reduce the suffering of animals. Voiceless also conducts research and analysis, and informs and empowers consumers to make animal friendly choices. They see treatment of animals as central to Australian values.

What they said…

Animal cruelty – ‘Most citizens are increasingly concerned with the treatment of animals in food production, live export and wildlife “culling”. Animal protection is now an important part of Australian food culture, with many consumers aspiring for improvements in animal welfare.’

‘As Australia’s national emblem, the kangaroo is considered by most Australians as an iconic and precious animal – it is a defining symbol of our national culture. Scientists, Indigenous Australians, and increasingly the broader public have strong aspirations for improvement in animal welfare in the commercial kangaroo industry.’

‘In considering human society and culture in Australia, we must identify community values. The growth of the animal protection movement, which is now supported by many leading Australians, is indicative of wider community concern. Consumer research and increasing demand for ethically produced animal products are evidence that most Australians care about how animals are treated in food production. The scale and intensity of the public response to live export cruelty was yet another sign of community attitudes.’

‘The Australian people regard animals with compassion, and have aspirations for progress in animal protection. If this progress is to be achieved, is must be properly measured. Animal protection must therefore be included in Measures of Australia’s Progress.