Intuit Retires Digital Insight Name

Fifteen years after it was founded and three years after it was sold, Digital Insight is no more.

It's now Intuit Financial Services, "a new name and brand (that) more accurately reflects the unique insights and assets the company provides its financial institution customers," the parent company, Intuit Inc., said in its announcement this week.

Digital Insight was launched in 1995 by two former staffers from core processor XP Systems and quickly grew into a dominant presence in the new technology of online banking for credit unions. Its sale to Intuit, maker of the Quicken line of personal and business financial management software, for $1.3 billion closed in February 2007.

"Our new name better reflects who we are today, and where we are going," said Sasan Goodarzi, president of Intuit Financial Services in Calabasas, Calif.

Intuit Financial Services said it has a client list of about 1,900 financial institutions, about half of them credit unions.