Yesterday I gave an interview to Grant Buckler, a local freelancer who’s writing a piece on blogging. I pointed him at all my favorite sources, like Scoble and Shel, and talked about the impact that my blogging has had on iotum. Thinking about it later, I realized that I could have broken down the reason to blog to two simple ideas:

thought leadership. The goal of a thought leadership campaign is effectively position a company around vision and ideas in the market — for example, the Voice 2.0 meme which I keep writing about. Blogging is an essential part of a modern thought leadership campaign.

customer responsiveness. Leave the comments on, and you have a great vehicle for having a conversation with your market.

So think about it. A splog fulfills neither goal. It’s just a link farm designed to generate Google search results.