2x10 Sram Front DR?

I have started to convert my 2011 ASR-C to 2x10 with a x9 2x10 cranket and an x9 2x10 front derailleur, high clamp. The front derailleur is not working, it does reach the crankset to shift. I moves over but not far enough, I have messed with the high/low settings, etc...

This is the FR - http://www.competitivecyclist.com/product-components/2013-sram-x9-2x10-high-clamp-front-derailleur-36686.24.1.html