5 Ways to Nail Local SEO
Local searches lead 50% of mobile visitors to visit stores within one day
18% of local mobile searches lead to a sale within one day
60% of adults use smartphones and tablets to search for local product and service information
Local SEO...

Want website traffic? Then you really have two options on the table – Pay-Per-Click advertising or Search Engine Optimisation. Let’s nail our colours to the mast here – there are many compelling reasons why you should choose PPC over and above SEO, however this topic...

Laser precise targeting and persuasive copy is just half the story of PPC. If your searcher doesn’t arrive in a place that answers their questions and works overtime to convert them, you might as well save your PPC budget and do something else instead. And...

Which is better – SEO or PPC? We’re often asked this question – and the clear-cut answer is this: there’s no ‘best’ strategy between the two. The truth is that a marketing strategy that incorporates both is the most powerful – and in fact, any...

Every day there are plenty of websites that attempt to game the system: doing unscrupulous things in an attempt to earn a better ranking within Google search results. Some chancers are successful, but they're only ever living on borrowed time. Sooner or later Google will...

“I want to be number one in Google! Do whatever it takes to get me there – ain’t no prizes for second place.”
It’s a common request, and a thoroughly justified one. Every business owner wants to be number one and, in online marketing, reaching the...

If traditional SEO is the art of getting a website to rank highly for certain key terms, local SEO is the art of getting a website to rank highly for those terms in a specific geographical area. To help you out, we've compiled a list...

It has been almost two months now since the official introduction of Panda 4.2 and many in the industry are even more perplexed by its impact – or lack of – than in previous Panda rollouts. Find out more....

We all have our own definition of ‘quality’. For example,
some British gangster/football hooligan film enthusiasts might refer to Danny
Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree with that
viewpoint. When it comes to creating content for the Web, our opinions don’t really matter. Google...

With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of important news has flown under the radar somewhat. That of a recently...