Pour le Best Integrated Use of Digital, le Perrier Fresh Club de ZenithOptimedia est retenu aux côtés de la campagne ”Be part of the Golf Story” de DDB et de l’action ”Business 45 Ford Transit” de Mindshare.

Pleased To Meet You

My name is Hugues Rey. I Spent 20 years of my professionnal life in communication agencies development through digital & data infusion. Born in July 1968 in Ixelles (Belgium), I began my career in ‘92 as Research Manager for Media+Square (now WPP Mindshare) and than as Research Director for Initiative Media in ‘98. In 2000, I created Fastbridge - the digital agency of Initiative Media. From 2006, I was the Digital Director Europe Middle East Africa for Initiative. I begon at Havas Media Group Belux in Sept 2010 where I'm now CEO. I'm also active in many professional media associations (UMA, CIM (Former president of TV Commission TV & Internet-commission) and GRP). Finally, I’m responsible for several readings at Solvay Brussels School and other associations. Please enjoy your reading !

The Netherlands is home to some of the most digitally savvy consumers in the world, and smartphone ownership is now nearly universal among internet users in the country, based on recent research. The number of tablet owners in the country is also high, and consumers are using such devices for both communication and entertainment.

Marketers continue to grapple with questions and concerns about mobile measurement. Yet some of those concerns stem from misconceptions about mobile measurement capabilities and data availability. Craig Palli, chief strategy officer at mobile marketing technology provider Fiksu, spoke with eMarketer about where marketers are getting things wrong with mobile […]

There's no doubt that advertisers are funneling money into digital, mobile and social. However, recent research suggests they're still struggling to deliver audience across these channels—and many are turning to technology, such as programmatic tools, for help.

Smartphone users may be bigger addicts than they think, as the majority check their phones at least a few times an hour. Recent research finds that nearly half of owners can't imagine life without their smartphones, and more than two in five get anxious about the thought of losing them for just a day.

Internet users in Canada may be more desktop-bound than their counterparts in the UK and US. According to recent research, internet users in the country lag those in the UK and US for share of time spent online via smartphone.