Friday March 18, 2005 1:00 pm

MSN adCenter At Strategic Account Summit

At the Strategic Account Summit, Microsoft’s answer to Google AdWords was introduced – MSN adCenter. This prototype is designed to help advertisers generate more revenue with the ability to connect to the desired audience throughout the MSN network. The new technology will provide advertisers in depth audience details such as geographic location, gender, age group, lifestyle segment and time of day – thus being able to generate more clicks. Microsoft did not provide many details on how the technology is able to obtain such statistics. Seems that as advertising technology is improved, our privacy seems to diminish as well.