Following a religious conversion to Christianity in 2006, Cothran changed the editorial policy of Venus, and began to promote what is popularly called the ex-gay movement through the magazine. Cothran claims that her target audience remains the same. Cothran's abrupt renunciation of her activist political views in favor of evangelical proclamations sparked a campaign by the gay community resulting in the loss of advertising revenue.Cothran went on to form The Evidence Ministry, Inc., an evangelical mission encouraging gays to renounce homosexuality.