Thursday Night Previews: It Scares the Pants of Deadpool with $13.5 million

September 8th, 2017

I was worried the extended box office slump would hurt It’s box office numbers, but it appears the opposite is true and moviegoers were just waiting for a big release. (On a side note, while “It’s” is grammatically correct, I’m so used to being paranoid about “its” vs. “it’s” that it looks wrong.) Anyhoo, It pulled in $13.5 million in previews, setting the record for best previews for an R-rated film, overtaking Deadpool’s previous best of $12.7 million. Where does it go from here? I don’t know is the only accurate answer. Previews haven’t been standard for long enough to be an accurate gauge, especially when they are on the extremes like this. It could become the first September release to earn $100 million during its opening weekend. Anything less than $75 million will be seen as a disappointment after this result. It all depends on its legs and that depends on whether or not its reviews will be a bigger factor than pre-release hype. I’m choosing to be cautiously optimistic. I’m not betting on $100 million, but $90 million is a reasonable goal at the moment.

We are still waiting for the numbers for Home Again, although at this point, we might just get them tomorrow with the Friday estimates.