Bid management

Automated A/B testing

Create thousands of keyphrases using keyword bags, put your root keywords in ad templates (DKI) and achieve the best performance.

How it works

Set root keywords

Root keywords represents your product or service and discribe it in a few words. And you can use them in ad templates (with Dymamic Keyword Insertion) to create lots of ads that perfectly match with the search term.

By default we use:

[Exact Match]

“Phrase Match”

+Broad +Match +Modifier

But you may also enable Broad Match option.

Add keyword extensions

If you consider long tail terms you may use keyword extensions and generate thousands of keyword combinations.

Group different types of keyword extensions by keybags, set the word order and mix it with root keywords.

Example:

[root] + [extention#1] + [extention#2]

Result:

“root”

“root extention#1”

“root extention#2”

“root extention#1 extention#2”

Use advanced DKI

There's no need to use the whole keypharse in ad template. Just insert a root keyword into headline or description to create flexible ads that perfectly match with a search term.

Root keywords may be capitalized in the following ways:

{KeyWord} — Car Service

{Keyword} — Car service

{KEYWORD} — CAR SERVICE

{keyword} — car service

{KeyWORD} — Car SERVICE

{KEYWord} — CAR Service

Optimize bids

We provide several optimization options which may be used together or apart to meet your KPIs.

Optimization goals available:

Minimize CPC

Execute daily budget

Minimize CPA

Integration with Google Analytics Ecommersce module is coming soon and will provide possibility to optimize ROMI.

ADWORDSAUTOMATION

Single Keyword Ad Group approach is one of the most effective ways to elevate your click-through-rates, quality scores and ROI

Increase your PPC efficiency with well known methodology and state-of-the-art algorithms

Create thousands of keyphrases from word matrix, use root keywords in ad templates and optimize your key metrics including CPC and CPA.