The drama portrays a man, Choi Suk Bong, who believes that he is actually the son of a rich chaebol family.~ Dramawiki

A man also dreams Cinderella

Here is one man. Man who wants to make his dream a real situation by finding a conglomerate business owner as his father. Do not blame him as a man of low taste. He is same to you. You also may have dreamed a scientist or novelist since you were 7 year old. For him, to become rich man is his hope, dream.

Even a rich man feels heart-breaking when he spends his money.

Korea is a little strange country. Everybody blame rich man, but everybody dreams to become a rich man. We learn at early age that loving money is not so good attitude. But loving money is not a sin. I will break up your prejudice about rich man. Do not think that rich man spend his money without hesitation. Nor a rich man is generous about money. This is the story about rich man who knows the worth of money. Actually good rich man is more than bad rich man in Korea.

Cinderella also can wear sneakers than dress shoes.

If Cinderella wear sneakers than dress shoes, she could be happy more earlier without giving price difficulty. I will daringly take off another side of dress shoes from a man who is wandering searching his lost side of shoes. I will show you the way how to be a rich man through the man who found and wear his sneakers by himself. Through the man, who, at last, become a rich man by himself when he try to find rich father, I want to help to make korea the place where your child can brightly say “My future hope is the rich man”~ www.allkoreandrama.com

Cast * Ji Hyun Woo

“I am the right conglomerate business man.”
Choi Sukbong /Ji hyunwoo

Bellman of Osung Hotel. He is studying by himself for preparing to be successor of conglomerate business owner. He repeatedly say to himself “Blood is in the mind” So, He is trying not to lose dignified and elegant attitude even his real situation is harsh. He like to order high level expensive wine with his small salary, and drink it with half broken wine glass. He does everything to find conglomerate owner father, but, he never lose his warm heart.

Regardless it fit her or not, she likes to wear jin because it is strong. As she do not like to waste money in restaurant, she likes to eat in free service eating corner for new trial food in department store. If my story has no fun to her, she directly stands up and go away. Is the real successor of conglomerate owner? She always likes dutch-payment. She always uses samples for her make-up. She drinks coffee always from automatic vending machine with her secretary’s coin. She is stingy on her money, but, she also has warm heart.

Successor of Buho group. Her nick name is “ In the car within three step” She never walk except shopping time and exercising on running machine. Her best weapon is her beauty and sexual attractiveness. For her, nothing is impossible. There is nothing which cannot buy with money in the world. But, there appears one thing that is impossible to her, love. How dare there something exists that I cannot own?

* Nam Goong Min

“ Sorry, I love you”
Prince of misfortune. Chu Woonsuk/Namgung Min

Successor of Frontier group. He has character that can marry with Cinderella. But he has distress that he must succeed his father’s business. He has anger and sense of revenge in his deep heart as a successor of his father. Because he saw many times that his father is humiliated by other big businessman as his father’s business is relatively small.

Casting news has been announced for a new KBS series, Birth of a Rich Man [부자의 탄생], which will headline Lee Bo-young (More than Blue) and Ji Hyun-woo (Invincible Lee Pyeong-gang). The theme is, as you can guess from the title, about the pursuit of wealth.

Lee Bo-young plays the heir to a chaebol group who has her eye firmly on the goal of taking over the company. However, she’s a bit different from other chaebol heirs, insisting on Dutch paying for meals, enjoying cheap vending machine coffee, and using cosmetic samples rather than buying them. Her father harbors the old-fashioned belief that women ought to stay at home and keep house; she throws herself into work to prove him wrong. She meets Ji Hyun-woo, a man who believes himself to be a chaebol who was hidden away by his rich father in childhood. The drama follows the two as they fall for each other and the fake chaebol becomes a real one. Lee Shi-young (Loving You a Thousand Times) has also been cast.
This’ll be Lee Bo-young’s first drama in three years; her last was 2007’s revenge melodrama Queen of the Game with Joo Jin-mo. Ji Hyun-woo, meanwhile, has just finished playing a chaebol’s son in the romantic comedy Invincible Lee Pyeong-gang. It is a reunion project for the writer and director, Choi Min-ki and PD Lee Jin-seo, who worked together recently on the morning drama The Glory of Youth. The drama held its first script reading on the 25th and will begin filming shortly. It will air as a Monday-Tuesday series following God of Study

im totally watching this
i loved lee bo young in queen of the game and save the last dance for me
shes amazing actress i was actually wondering today when she would be in another drama
what a coincidence lol

Does anyone know who plays Choi Suk Bong as a child? He looks so familiar, but I just can't put my finger on it...

I'm not sure but when I saw the first few minutes of young Choi Suk Bong, the only actor that really reminded me of is Park Gun Tae, who played a young Dong Wook in East of Eden. I checked him on dramawiki and he's not listed in this drama, Birth of the Rich. As of 2010, according to dramawiki, Park Gun Tae born in 1995, making him either 14 or 15 years old which looks old enough the age the young Cho Suk Bong looked in the first episode. So I'd bet it's him, the dramawiki hasn't been updated, credited or something.