Francesco Carrozzini is back on the Lido this year with “X-Ray Fashion,” a cinematic VR experience that guides the viewer through different stages of garment production: from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment. The piece, which is in the Venice VR competition, packs a powerful punch in exposing the dark side of the fashion industry which, it claims, is responsible for 20% of global wastewater and 10% of global carbon emissions and is linked to human rights violations. Carrozzini spoke to Variety about about the challenge of conveying this in an immersive way to make people think about the inherent consequences of the clothes they wear.