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America's Dairyland campaign targets Millennial generation

Wisconsin Milk Marketing Board (WMMB) is proud to announce its newest statewide initiative – America’s Dairyland is My Land. The program is designed to educate future Wisconsin generations about the social and economic benefits of the dairy industry within the state.

“From the economy to the environment, to the food we eat and more, Wisconsin's dairy industry has a powerful impact on us all,” said Patrick Geoghegan, senior vice president of Corporate Communications at WMMB. “The America’s Dairyland is My Land campaign is designed to communicate this message in ways that reach and engage a younger audience. We are using a variety of social media tools to share personal stories of how the dairy industry positively impacts Wisconsin.”

The cornerstone of the new initiative is a YouTube video series featuring testimonials from Millennials working within Wisconsin’s dairy industry. The videos showcase young professionals who are turning their interests and passion for their community, the environment and the dairy and agriculture industries into rewarding careers. Included in the videos are a high school agriculture educator, an urban cheesemaker, a dairy farmer, and a dairy scientist, among others.

The Wisconsin Dairy Facebook page will highlight the video testimonials as well as additional campaign elements including a series of photos and quotes from other Wisconsin Millennialsabout their connection to the dairy industry and a Wisconsin Dairy Industry Support Pledge. The pledge is a simple way for consumers to show their support for the dairy industry.

In addition, Wisconsin residents are encouraged to share pictures of their America’s Dairyland via Instagram with the hashtag #MyDairyland. Photos will be shared on the Wisconsin Dairy Instagram feed and Facebook page.