Featured Stories

Launching entrepreneurial brands often means more than just building a new beverage — it also means helping create a whole new category and introducing it to new retail channels as well. That’s a challenge entrepreneurs understand, but they can only carry things forward a certain distance on their own — beyond that, they must rely on other links in the retailing chain.

Following an FTC Judge’s recent ruling that POM Wonderful deceptively marketed health claims in ads for its pomegranate juice products and must end all claims about the health benefits and performance of its drinks, the company has launched a new media campaign touting “its right to legally advertise the general health benefits of its products.”

Our first review of POWERCOCO, which is a coconut water based sports drink, was based on samples from their first production run. Since then, the product has taken on a more refined look, thanks to the use of a slim 16 ounce PET bottle, and we’ve had a chance to sample all four flavors of the lineup.…