When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

The 57th D&AD Professional Awards Ceremony took place last night (23 May) in London, where six Black Pencils - the highest accolade in the creative industry - were awarded. We list the South African companies that were honoured on the night and walked away with a total of 15 Pencils...

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

The 57th D&AD Professional Awards Ceremony took place last night (23 May) in London, where six Black Pencils - the highest accolade in the creative industry - were awarded. We list the South African companies that were honoured on the night and walked away with a total of 15 Pencils...

Democracy and social progress die without science and fact-based knowledge. Science and facts are the foundational basis for rational and logical disputation and the possibility of reaching some truths. Fake news, on the other hand, is a calculated assault on democratic freedoms...

Africa must digitise its economies, broaden its tax base, prevent further deterioration of fiscal and debt positions, and aim for double-digit growth to achieve the UN 2030 global goals (SDGs), and the AU Agenda 2063...

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

"Terse, spare storytelling, very economical but very powerful" is how Fran Luckin, CCO of Grey Johannesburg and ADC 98th Annual Awards Advertising judge describes "The Truth Is Worth it", making it her ADC Awards pick of the day...

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Kuper Research has conducted a survey amongst individuals in the media and advertising industry to determine and measure perceptions of the new JIC's vs Saarf, and to determine whether new media research is meeting the needs of users and to ascertain what changes can be made to improve its usefulness...