These speakers are set to redefine the home audio experience for consumers and establish a new standard for how retailers sell speakers. With the introduction of wireless modularity, Creative changes how consumers can purchase a home audio system.

Flexible Configuration

The ZiiSound Dx series revolutionises the home audio system. In this revolutionary new system, wireless speakers connect independently to stereo Bluetooth® devices such as the iPhone, Blackberry, Android phone, iPad or Creative ZiiO tablet, and can also be configured so more speakers are connected wirelessly to form a multi-channel home audio system. The ZiiSound Dx series also features renowned apt-X audio technology for outstanding sound quality.

Unlike with traditional speaker systems, users will no longer need to purchase a fixed speaker configuration for a specific use in the home. Creative's one-piece wireless modular speakers let users upgrade from a single speaker to a larger configuration by simply adding more speakers wirelessly.

The built-in flexibility to add or subtract speakers means the same system can have many uses. Users will now be able to create different speakers systems - ideal for music, movies and games - for different rooms throughout the home.

A one-piece speaker for bedside music listening

A 2.1 speaker system for bedroom or study room for games or music listening

A 3.1 speaker system for living room music, movies and game audio entertainment

Low Basic Start Cost

Using wireless modular speakers will also translate into cost savings. Everyone will now be able to purchase a single wireless modular speaker unit for as low as S$199, with the assurance of being able to add on speakers later. This is unlike traditional speaker systems, where users are forced to buy another system to expand or reconfigure the existing speaker system. This translates into the high cost of purchasing multiple systems.

With wireless modularity, everything changes when it comes to the home speaker system, both for the end-user and also for the retailer. With the ZiiSound Dx series of Bluetooth wireless speakers, consumers can enjoy the flexibility and versatility of starting with one speaker and expanding to a multi-channel home audio system, said Ting Lai Chu, Vice President for the Advanced Multimedia Group at Creative Technology Ltd.

For the retailer, the change is no less profound. Today retailers have to keep stock of various system configurations with dedicated use, so inventory exposure is a challenge that they need to manage. With Creative's new range of wireless modular speakers, retailers simply need to keep the three speaker models of the ZiiSound Dx series in their inventory to meet consumer demand for single or multi-channel wireless speaker systems. she added.

Key Features of the ZiiSound Dx Series of Wireless Modular Speakers

ZiiSound D5x

Flagship modular wireless speaker system

Works with all smart devices and mobile phones that are stereo Bluetooth compatible*

The ZiiSound D5x and the ZiiSound DSx will be available at the online store at sg.store.creative.com from end June 2011 onwards, and at The CREATIVE Stores at International Business Park and Marina Square, and authorised dealers in Singapore from mid July 2011 onwards at the following suggested retail prices:

Creative ZiiSound D5x wireless modular speaker S$399.00

Creative ZiiSound DSx wireless modular subwoofer S$199.00

The ZiiSound D3x will be available at the online store at sg.store.creative.com from August 2011 onwards, and at The CREATIVE Stores at International Business Park and Marina Square, and authorised dealers in Singapore from end August 2011 onwards at the following suggested retail price:

Creative ZiiSound D3x wireless modular speaker S$199.00

For more information about the ZiiSound Dx series of wireless modular speakers, please visit www.creative.com.

About CreativeCreative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZiiSound, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.