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Hit Them With Benefits

It makes no difference what media you use to advertise, the
rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success.
Take a poll, they don't care about car dealers, banks or tire
stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the
mid-region for 3 straight years is not advertising - it is
bragging!

Explain what you have done for others. Tell what you can do
for them. Remember the rule - it is always about them - not about
you! Look at the advertising around you. Egads! Most of it is
about the advertiser. Especially that 20 foot mug shot of the car
dealer on the billboard.

Think benefits and you have a leg up on advertising that
works, rather than advertising that gets the neighbors to say
"Hey, I saw you on the billboard", or "..saw your picture in the
paper again." Trust me, strangers won't mention your picture. And
that giant billboard pic won't bring a sole through the door or
get them to buy your product.

The reason you see so much bad advertising is that "ego" sells
and the newspapers and billboard people know it. You even hear
people who can't read stumbling through their own radio
commercials. Three friends mention it and they think the
advertising was a success and sign up for more.

You don't need a picture of your building, you need a
description of what is inside and what it can do for me. Don't
tell me you have the largest selection, or latest styles and
colors. Tell me if you don't have it in stock you can get it
overnight. Don't tell me you have 20 years' experience. Tell me
you'll show up on time, smell good and fix my toilet, or I don't
pay.

Let the other guys flush their ad money with giant pictures of
the staff, or TV commercials with the grand kids shouting a
slogan. You concentrate on WIIFM, What's In It For Me, and your
advertising will work harder for you.

Raising transparency in the online advertising ecosystemPhys.OrgThe TYPES project "protects individuals' privacy while empowering them to control how their data is used by service providers for advertising purposes," says Rosa Araujo, from Eurecat (Barcelona, Spain), project coordinator. "By raising end user trust ...

Pinterest expands shopping ads for retailersAdAge.comHe says that as an automated advertising product, Pinterest's "shopping ads" take away a lot of the legwork for brands used to managing their own campaigns and advertising based on performance. Retailers can upload their product catalogs and showcase ...

Lidl hires The Martin Agency for new advertising campaignRichmond.comThe Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

What Monkeys Can Teach Us about AdvertisingScientific American (blog)As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

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ADVERTISING RELATED ARTICLES:God Bless The
Refrigerator Magnet!
Ah, my very favorite promotional product of all, the
refrigerator magnet. They are my favorite, because they are
so extremely inexpensive, and extremely effective in
getting your company name seen in countless locations.
When Advertising Wears
Out
One of the challenges facing marketers is determining the
most effective level of advertising exposure for a brand,
while maintaining a given budget. Conceptually, the media
planner could choose continuous advertising (even exposures
spread over a period of time) or follow a strategy of
pulsing ("on" for some months and "off" for others).
The Importance of Your
Business Card
What are you trying to say with you business card?We have
talked about collecting other people's business cards and
also about how they are often tough to differentiate from
one another. These are things you should avoid for your own
business card.
How to Use the 3 Most
Common Direct Marketing Measurements to Increase Your
Profits!
John Wanamaker, a 19th century entrepreneur, once famously
made the statement, "I know that half of my advertising is
wasted, I just don't know which half." Fortunately for
today's marketers, there are scientific ways to determine
which half is wasted, and which half is not, through the
use of common direct marketing measurements.
How You Can Create
Advertising That Sells
A well-planned and properly executed marketing program
should include a sufficient commitment of capital resources
to an on-going, well executed advertising program. Yes,
this includes your business.
Sex in Advertising: Does
it Sell?
We're surrounded by advertisements that desperately compete
for our attention. Everywhere we look, we find ourselves
inevitably drawn to images of scantily clad attractive men
and women that are supposed to somehow inspire us to
purchase products they endorse.
Advertising Headlines
and How to Write Them
1. Attract prospects with your headline Use your headline
as a flag to attract readers who are interested in your
product.
Create A Killer
Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these
9 steps to get best return on your investment:1 Grab
Attention You need a hook that gets your audience
interested. The headline or main text is your first chance
to grab attention.
Indoor LED
Displays
To promote the audience, staff, customers and other people
the Indoor LED displays are most widely used. By
incorporating the latest technology Indoor LED displays
provide exceptional service for a great value.
The ONLY Type Of
Advertising People LOVE!!
Can it be???Is there advertising that people actually
love?You bet there is! And you are already very aware of
it. The type of advertising I'm referring to is promotional
items, also known as advertising specialties.
Diamonds Are For
Evil
The task of executing successful advertising campaigns for
products made exclusively for women is understatedly
tempestuous. Any Average Joe consumer would relay the
message that feminine product commercials put him under a
great deal of stress and discomfort.
Tips for Using Paid
Advertising
Quite a few business out there can't survive without some
type of advertising and/or brand recognition, so
advertising your business is one of the most important
aspects in running certain types of business. It's also one
of the most frequently asked questions for "how to".
Seven Ways to Kick Up
the Power of Your Print Advertising - More Small Business
Power Tools
If you're a retailer and the only kind of advertising you
do is built around sales events, you don't need much in the
way of advice. All your advertising needs to do is spell
out as clearly as possible what's on sale, the amount to be
saved and your store's name, address and phone number.
What Is Most Important -
Copy Or Picture?
When, some little time ago now, I first descended upon the
advertising scene, we were a good deal more concerned than
most people seem to be today about the nature of the
business we found ourselves in. We were always holding
debates - in the saloon bar of the Coach & Horses in
New Bond Street, to be tiresomely precise - about the
meaning of advertising, the significance of advertising,
and the past, present and future of advertising.
Don't Put All Your Eggs
in The Same Basket
Solution: You can protect yourself by partnering with other
lead sources because it is unlikely that they will all have
a problem or technical issue at the same time. Other
alternative: It doesn't hurt either to use a few marketing
tools to generate leads for your business.
Yellow Page Advertisers:
Your Calls are Going to Decrease - Here's the
Remedy
Response rates to Yellow Page advertising are
declining. There's no getting around it, traditional Yellow
Pages are in trouble. Fewer people use them every year.
Juice - Scam of the Decade
or Opportunity of the Century
If you are an ardent web surfer and MLM'er like I am, then I
am sure you would have seen the sales pitch "Give away free
broadband and earn £27 GBP each time". Depending on
which side of the fence you are, this product is either
God's gift to freebies enthusiasts, MLM'ers and all paying
ISP subscribers or it is the biggest scam yet, bar none.
Why People Fail in Mail
Order
Mail order is a very complicated business. Every
phase must beplanned, analyzed and tested.
Turn Your Ad Copy into a
Goldmine!
Today, more than ever, it is crucial that your ad copy
explodes the reader's curiosity. Are you interested in
simple yet powerful ways to improve your ad copy so your
readers will rush to action? Invoking a reader's call to
action can be communicated in various effective ways.
3 Things Every Yellow
Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow
Pages advertising has an incredible amount of potential?
but they don't quite know how to take advantage of
it. Fortunately, it's a mystery that's solved pretty easily
once an advertiser knows where to turn for advice.