UX Blog

The Mitsue-Links UX Blog shares some of our insights and opinions about UX in Japan, experience design and cultural differences between user research in Japan and the world.If you want to find out more about us, please contact us at uxa-japan@mitsue.co.jp

Will the Zozosuit Revolutionize Online Shopping?

February 26, 2018
Jonathan Weeks - UX Marketing Manager

In my previous post, I discussed the effects of the so-called Galapagos Syndrome on Japanese innovation. In many cases, overly focusing on the idiosyncrasies of the local market meant Japanese companies were unable to scale globally and were sometimes overtaken by international competition.

Galapagos Syndrome and the Birth of Tap and Go Experiences

January 19, 2018
Jonathan Weeks - UX Marketing Manager

These days, it's difficult to ignore the rise in contactless payment systems such as Apple Pay, Google Wallet, and Android Pay. Their ease of use and convenience have lead to great user experiences that are now transforming the way we interact with point of purchase systems. But despite the recentness of these services, the technology behind them has its roots in Japan and goes back much farther.

Mobile Qualitative Research Takeaways from the JMRA Annual Conference 2017

December 18, 2017
UX Researcher - Serena Lai

On November 28, I attended the JMRA (Japan Marketing Research Association) Annual Conference hosted at the Hyatt Regency Tokyo. The event, held since 2005, provides participants the opportunity to learn about the latest global trends and developments in the marketing research industry. This year's talks were based on the theme "Fusion & Creation - Creating New Value", and looked at how marketing research today is not only about data analysis but about using advanced technologies and new research methods to bring more valuable customer insights to clients.