WHYRED

“Clean living under difficult circumstances” represents the Whyred philosophy. Whyred’s Inspiration is always drawn from the music and art scene, and in this case from The Who’s manager, Pete Meaden. The Swedish brand has kept faithful to the simplicity of postmodern aesthetics. The SS10 collection is the definition of the neo-minimalistic look, with a clean and modern impression striking a chord to a 90’s fashion revival. Blow the dust of your “Nevermind” album and come as you are.