The Latest on Google’s Smart Annotations

Smart Annotations

Smart Annotations are changes introduced by Google to its PPC Ad format.

And it appears to improve average click through rate by 9%, according to Google’s latest reports.

In practice it means an additional line of detail appears on the PPC Ad – showing detail such as size, colour and brand name.

The detail comes from the navigation bar of the client website.

Smart Annotations is in beta at the moment and only open to about 500 users worldwide, but in a meeting between Summit and Google, the search giant revealed it will undergo a wider roll out in a couple of months.