How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to find out.

Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!

Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.

Most people don't realize that Back-to-school season is the second largest retail holiday, but it clocks in at $828B in sales, with parents spending an average of $606 dollars this year. It accounts for 68% of Q3 sales, and so if you're a brand that caters towards the back-to-school crowd, you should really bring your A-game.

We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.