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A-Qua Mailer, Lorton Data’s on-demand direct mail service, was selected as a ‘Worth-a-Look’ product at Graph Expo 2010. Must See ‘ems, and their companion Worth-a-Look products, were selected from the more than 2,000 individual products being shown at Graph Expo 2010 by just over 500 exhibitors. Products were nominated in a reiterative process from supplier information including pre-show briefings and input from an independent Selection Committee. Nominees were reviewed and voted on by a 19 person committee in a secret ballot that required more than majority agreement that a product was compelling for a large number of exhibition attendees to achieve Must See ‘ems recognition. Products identified as compelling, but of importance to a more limited audience, have been identified as Worth-a-Looks.

All of the products being exhibited at this year’s show were eligible for Must See ‘ems recognition consideration. Exhibitors submitted information and the Selection Committee surveyed the more than 2,000 products to be exhibited at Graph Expo 2010 to nominate 115 products for detailed evaluation. While all nominated products had interesting characteristics and merit for printer consideration, not all achieved Must See ‘ems or Worth-a-Look status.