What is a Digital Marketing Agency – A Step By Step Guide

Many people have the thought that the digital marketing agency is similar to the regular old marketing agency. However, the digital marketing company and a traditional marketing company are not the same. Although the two have the same aim of helping you achieve your target business objectives, they incorporate different ways to reach those objectives.

The entire world of marketing has undergone a drastic change. The regular traditional marketing is now failing to reach out to the target audiences like how it used to earlier. The use of magazines and newspapers for marketing is now almost obsolete while the use of radio and television is also declining with the changing time. Nowadays, digital marketing is the most effective way to promote and market a business due to its foreseeable future.

Implementing the regular traditional marketing for your business is similar to streaming an FM radio and having a hope that it picks up a couple of stations. But digital marketing, on the other hand, is streaming the song of your choice right to your smartphone or another mobile device. You can target a particular audience and let your leads and the buyers reach out to you 24×7.

What Exactly Is Digital Marketing?

Digital marketing has slowly gained importance in today’s world. But why is it exactly? To put it in simple words, digital marketing is a targeted and data-driven brand promotion via the use of several digital/electronic media, mainly on the internet. The umbrella term ‘digital marketing’ includes the use of digital technologies such as mobile apps, display advertising, podcasts and other kinds of digital media to attract as well as convert customers.

Digital marketing does not involve any kind of guesswork. The strategies are properly tested at regular intervals to see what is working and what does not. This helps you to measure the results and accordingly implement the digital marketing strategy adjustments. The main services that come under digital marketing are:

What is a Digital Marketing Agency?

When compared to a traditional marketing agency, a digital marketing agency is different in that they are mainly focused on data and result based marketing in the internet world. A reputed digital marketing agency does not incorporate ‘spray and pray’ type of marketing. The days of magazine, radio and TV spots are gone and in the past. Now taking their place is a team of consultants, strategists, developers and creative’s which all work together starting from scratch to deliver quality and a quantifiable outcome. A digital marketing firm or agency is a lead generating and brand development engine.

What is the difference between Traditional Marketing and Digital Marketing?

The role of traditional marketing in the success of several businesses in the last couple of years has been inadequate because of the rise and growing popularity of digital marketing. This, however, does not mean that regular traditional marketing is dead. This mainly means that the number of business, starting from small scale to the large ones is now putting in more of their resources in the digital world. Traditional marketing includes promoting products and services via non-internet based channels/mediums which tend to ‘interrupt’ the consumers. Such channels/mediums mainly include:

Newspapers

Radio

Outdoor (billboards)

Magazines

Banners

Print Media

Traditional marketing is mainly about reaching out to as many people as possible while digital marketing is targeted and data-driven based marketing via internet based mediums. The main aim of digital marketing is to attract leads, then engage these leads and lastly convert them into potential customers. Digital marketing is mainly favorable among the small and medium-sized companies who tend to:

Have a considerable marketing budget such as the large corporations who utilize internet marketing methods to reach their outbound efforts.

Are not able to find much of success through the traditional and old marketing techniques.

Reasons why Digital Marketing Trumps Traditional Marketing

Below mentioned are the four main reasons why online marketing has slowly become more favorable and better option over traditional marketing:

Digital marketing is cost-effective:

As per research, digital marketing tends to develop three times more leads than compared to traditional marketing. Moreover, digital marketing costs 62 percent less than compared to outbound. For instance, it would cost you an average of $120 via digital marketing to reach 2000 people then compared to the sum of $1500 via the traditional medium.

Digital marketing offers better targeting:

In digital marketing, you will be able to target a more targeted and qualified audience which are relevant to the products and services you are offering. This is helpful for you to gain more quality leads which can become your potential customer.

Digital marketing helps in direct engagement with the audience:

Internal marketing offers a means for you to engage with your target audience more directly, mainly via social media marketing. This is otherwise not possible via traditional marketing. Moreover, social media marketing lets you get direct feedback from your customers about your services and products.

Digital marketing helps track and access real-time data:

With the use of analytics and tracking tools, you will be able to gather as well as access real-time data. Real-Time tracking and monitoring will allow you to measure how effective are your ad campaign and help track your ROI. However, in traditional marketing, there is no surety of knowing the exact number of people who viewed your magazine or billboard advertisement.

Why opt for Digital Marketing Agency?

Now that you have a brief idea on how digital marketing is better than traditional marketing, let’s look at the benefits a digital marketing agency offers and why should you take the help of a digital marketing firm:

Helps to improve your online marketing:

A digital marketing agency will take over your business’ marketing, starting from the top to the bottom. The agency will first evaluate your brand’s requirements, your target customers as well as analyze your buyer’s online shopping journey and then accordingly develop a strong and powerful marketing strategy that meets the needs of your customers and maximizes your revenue as well. By taking the help of a digital marketing agency, you will be able to define better and set measurable business objectives.

Helps to develop your brand online:

A digital marketing agency works towards developing your brand’s online presence. If you have an effective buyer focused site, then you will be able to showcase your brand better online. The digital marketing agency will help you to know which all online mediums or channels you can use to reach your target consumers.

A skilled and experienced digital marketing agency will place your brand as a market leader by making a content that lets you flourish your company online. The team of experts knows just how to execute the effective and most modern content strategies to provide you with the best organic search engine rankings.

Works towards boosting your company’s ROI:

The agency will evaluate your site traffic and then accordingly focus on using on steady and best mediums or online platforms that help in getting more customers for your business. By working towards improving your ROI via the several digital marketing services, the agency will help generate high quality leads for your online business. And as you may know by now, most of the leads will likely convert into customers, which in turn will boost your ROI and sales.

How can you choose the right digital marketing agency?

It is important for you to conduct a thorough background check before hiring a digital marketing agency. Browse through various websites of the agencies that you are considering and carry out extensive online research.

While you search, keep the below-mentioned questions in mind:

Does the agency hold enough of experience in the industry?

Who are all the existing or previous clients of the agency?

What services does the agency offer and do they suit your budget?

Does the agency contain a team of qualified and experts?

Are the reviews and feedbacks positive for the agency?

You will want to hire the best digital marketing agency for your business and so it is important to consider these questions before handing over your company’s marketing to an agency.

You might be thinking to take your business online as the old school, and traditional marketing techniques you are using are not offering the desired results and falling short. Or maybe because you no longer have enough time to manage your company’s digital marketing on your own. Be it either of the reasons; a skilled digital marketing agency is an important investment which will surely prove to be beneficial and take your marketing, ROI and brand image to all new levels. With advanced technology and skills at their disposal, digital marketing agencies can offer you with several digital solutions and strategies which are built around respect and trust.