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A Gold Standard Foundation for Destination Marketing Success

Welcome to the legacy website for the International Association of Convention & Visitor Bureaus (IACVB), the name of Destination Marketing Association International (DMAI) from 1975 to 2005. Its purpose is to outline foundation marketing practices that can be adopted by destination marketing organizations (DMOs) across the world to reinforce and strengthen their status as the most important and trusted source of visitor information in the world -- the undisputed travel authority.

The DMO Gold Standard Credo: An official DMO must be a one-stop shop for comprehensive destination information, providing fast, easy and objective answers about all local activities, attractions, guest amenities and services a visitor may wish to experience in the region.

The Gold Standard was forged in the field and pounded into perfection by the experience of DMO professionals who share a burning desire to see the travel industry succeed and flourish. It provides a moving benchmark that changes with the times to reflect the most important foundation destination marketing practices that best serve travelers. This website provides a rationale and methodologies that may sharpen the focus and competitiveness of DMOs in the years ahead.