The owners of La Cigale — the home of all things French in Auckland — were keen to develop their brand to work across significant new areas of business, including the increasingly popular French Market. They also wanted to build a bigger footprint for the brand to help make it more tangible for shoppers and diners alike. A refreshed core mark was developed within an identity system that provided consistency whilst capturing La Cigale’s eclectic spirit, promotional materials and a range of brand-aligned products for La Cigale to sell in store. The result is a well-integrated visual identity system and a range of branded retail products that have proven a popular addition to the company’s product range.