Friday, July 17, 2009

So wrong

Neon drinks. There's just something so wrong about drinking something that's this color.

DH got sucked into the marketing ploy of Mountain Dew this week and picked up some 12-packs of World of Warcraft Mountain Dew [Gamer Fuel]. He claimed it was market reserach for his gaming conventions when this stuff will go over better than sliced bread.

He doesn't play WoW, but that doesn't matter. Just the idea of a drink marketed as Gamer Fuel had him intrigued. I tasted the stuff and it's sort of like cough medicine without the kick. [The blue flavor, I haven't tried the red.]

Years ago there was this supposedly scientific claim that 'blue' food was unappetizing. That's why there was so little of it. The only blue thing you used to be able to eat was the occasinal ice pop or one third of a sno cone. Now, blue seems to be the new rage and guess what, after staring down into a cup of something that looked like windshield wiper fluid, I have to agree. Blue food/drink just doesn't cut it.

What do you think? Have you tried Gamer Fuel? Would you if they paid you? Does the color of food affect your enjoyment of it? Is neon tasty?

So I saw this article and immediately thought of this post. Maybe it's not so bad after all...

Blue M&Ms May Reduce Spinal "The same blue food dye found in M&Ms and Gatorade could be used to reduce damage caused by spine injuries, offering a better chance of recovery, according to new research.Researchers at the University of Rochester Medical Center found that when they injected the compound Brilliant Blue G (BBG) into rats suffering spinal cord injuries, the rodents were able to walk again, albeit with a limp."