Digital Marketing Techniques - Essay Example

Extract of sample Digital Marketing Techniques

Apart from this, the report will also try to illustrate a suitable communication strategy by which the company can satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market Research 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 10 Communication Strategy and Rational 11 Brand Awareness 13 Driving web traffic 13 Conversion 13 Budget Breakdown and timeline 14 Conclusion 15 References 16 Bibliography 21 Appendix 1 24 Appendix 2 25 Appendix 3 26 Appendix 4 27 Introduction Digital marketing can be defined as the process of marketing by which the product is placed on the digital platform and making it available for the millions of users. In other words, digital marketing way of promoting products and services via online distribution channels to attain the customers cost-effective and timely manner (Mobilestorm, n.d.). It is also known as internet marketing (Miller, 2012, what is digital marketing). The world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other (Jones & Ryan, 2012, p.viii). People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it into their daily lives. In digital marketing companies promote their brands by making the use of social media, Television. Internet, radio, search engines and other forms as well. In the context of smartphones, they are also mobile phones but built on a mobile computing platform (Artilib, 2011). Smartphones are characterized by the advanced ability of computing and strong internet connectivity (Psypost, n.d.). Companies hugely make use of the digital marketing in order to sell the applications of a smartphone. A mobile application is a software which is used by the operators for different applicative functions (Reif, Wang & Nieto, 2009, p.194). Mobile applications generally help the users by linking them to internet services. In order to do a market analysis of the company SWOT will be used as the tool to showcase the present market situation of the company as it offers many benefits (Hartline & Ferrell, 2012, p.122). Market Research Marketing Research is a procedural design, collection, evaluation and presenting the data and findings into a meaningful information (Dutka, Breen & Blankenship, 1998, p.7).
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Summary

This report “Digital Marketing Techniques” has been principally focused to depict the advantages of digital marketing. The report will highlight Mobgets activeness towards the digital marketing techniques and the present market situation of the company…

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According to the paper digital marketing technique has brought with it convenience and ease for the business as well as the customers. The digital marketing processes have to be incorporated in the company’s overall marketing plan as it is an integral part of its Integrated Marketing Communication plan.

Many people think the new media will soon overtake the old one, but after billions of investments in the new media, it has yet to reach the point of the old media. Both are equally important and none of them take each other’s position. To illustrate, the old media has its own significance where the new media has its popularity and importance.

Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisement, computers, digital billboards, Smartphones and any other devices that have the ability to combine sound and images to deliver a certain message.

For a given product or service, they can make out groups of potential customers so that they can address their priorities and understand their queries, behavior. If they address properly the customer need then they could be responded with an appropriate marketing strategy resulting in increased profit to the organization or the firm.

The purpose of this analysis is to propose an enhanced digital marketing strategy for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The Game Group Plc. in 1991.

One of the reasons for integrating the three social media in promoting business is the induced potential to expand our audience base. The three social media have different features and this means that they could attract different

Digital marketing has further changed the operational and functional framework of many organizations. In last few years, with the advent of Facebook, YouTube, Twitter, Flicker, and LinkedIn. This also helps in adding value to the business prospects in the domestic as well as in the international market.

8 pages (2000 words)Essay

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