Tag Archives: content

Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading →

Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading →

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading →

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading →

60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading →

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

Earlier this week I read a post on TradeShowAdvisor.com in which Bob Lipp, creator of Trade Show News Television, said a well-produced tradeshow video can extend the life of your trade show investment. According to Lipp, “News-style streaming videos can … Continue reading →