According to new Global Market Insights, Inc, research report In-Car Infotainment System Market size is driven by the growing demand for the better driver assistant system in the automobiles. The in-car infotainment systems provide excellent entertainment facility such as audio, video and offers advance technology such as GPS, vehicle parking system that can assist the driver. The growing demand for the connected vehicles is also one of the major factor augmenting the growth. Due to the rising demand for the connected vehicles, the in-car infotainment system is becoming more sophisticated. The market players, original equipment manufacturers (OEM), software suppliers and the technology-based start-ups are coming together and competing to develop the advance infotainment systems that are safe and user-friendly.

The integration of the in-car infotainment system with the smartphone is one of the primary factor driving the growth in developing countries. The OEMs are collaborating with the technology solution providers to design and develop smart solutions to integrate the capabilities of the smart devices into the automotive. The technology giants Google and Apple have developed Android Auto and Apple CarPlay respectively to enable the mobile devices to be operated in the automotive through the dashboard unit.

Several in-car infotainment products such as audio units, display units, head-up displays, navigation units and communication units are available in the market. The demand for the head-up display unit is increasing very rapidly due to the integration of the advance technology such as augmented reality, GPS, camera and sensors that assist drivers. Navigation units are also anticipated to grow substantially during the forecast period. The growth of the market is attributed to the increasing adoption of cloud-based GPS system, which provides real-time information and compatibility with other devices.

The in-car infotainment systems are widely used in passenger cars as well as in commercial vehicles. The passenger cars market is driven by the technological advancement in the infotainment system. The integration of the voice-based command system and gesture control system for multimedia is one of the major factor augmenting the market growth. Commercial vehicle also holds significant share in the in-car infotainment market. The transportation and logistics companies are leveraging the capabilities of the in-car infotainment system to manage their fleet and obtaining real-time information. In addition, smart navigation system and fuel consumption tracker capabilities offered by the system also drives the market growth.

North America is leading the in-car infotainment market. The growth of the market is driven by the increasing vehicle production. The high demand of the premium vehicle in U.S. is also one of the major factor backing the growth of the market in the region. Furthermore, high disposable incomes of the population also foster the market growth. Asia Pacific is estimated to grow significantly during the forecast period owing to the increasing demand of the vehicle in the developing economies such as China and India.

The market is highly competitive due to the presence of the multinational as well as regional players. Some of the major vendors of the in-car infotainment market Alpine Electronics, Garmin, Pioneer, Harman International, Panasonic, Clarion, TomTom, Mitsubishi, Continental, Robert Bosch, Denso, Delphi, Visteon and Jvckenwood.

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