The Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022.

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According to Stratistics MRC, the Web Analytics Market is set to grow significantly. Increasing shift to data driven businesses, ceaseless rise in online shopping and marketing automation are some of the key factors fostering the market growth. However, factors such as data privacy and regulations compliance are restricting the market growth.

Asia pacific commanded highest market share due to the rising performance of the solutions and awareness amongst the businesses to utilize the vast chunks of unstructured online data.

The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms.

In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market.

Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

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