18 December 2009

“Most media companies are trying hard to increase those numbers, to boost the value of their online content until it matches the amount of money it costs to produce. But […] instead of trying to raise the market value of online content to match the cost of producing it — perhaps an impossible proposition — the secret is to cut costs until they match the market value.”

You might have noticed how Sturgeon’s Law (“Ninety percent of everything is crud”) lives its own rampant life on the Internet in the form of these ad filled sites with unbelievably shitty how-tos and fake advice. But wait a year or two until clustered ponds of shit like eHow, Cracked and Livestrong might begin to mimic journalism. Quality media has only started its long, stinky journey down the rabit hole/drain pipe of the Intertube
Also: An interview with Demand Media CEO Richard Rosenblatt