Paley Center for Media

The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley,[1] is an American cultural institution in New York and Los Angeles dedicated to the discussion of the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public.

It was renamed The Paley Center for Media on June 5, 2007, to encompass emerging broadcasting technologies such as the Internet, mobile video, and podcasting, as well as to expand its role as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape.[2]

The original Museum of Broadcasting, founded in 1975 by William S. Paley, opened in Manhattan on November 9, 1976, occupying two floors in an office building at 1 East 53rd Street, near the corner of 53rd Street and Fifth Avenue. This was adjacent to the Doubleday Book Store on Fifth Avenue.

The Museum of Broadcasting's name was changed to The Museum of Television & Radio with the September 12, 1991 move into the William S. Paley Building. Designed by Philip Johnson and located at 25 West 52nd Street (adjacent to the famed 21 Club at 21 West 52nd Street), the 16-story building was itself renamed The Paley Center for Media in 2007. It has two front entrances: the one on the left is for office staff, and the main entrance on the right for the general public. The Alexander Mackendrick film Sweet Smell of Success (1957) has an exterior location scene with different angles revealing how the neighborhood looked in the years before the building was constructed.

The ground-level floor of the New York museum features the ticket and information area and the Steven Spielberg Gallery, used for exhibitions, receptions and fund-raising events. Reservations to use the Library are made at the front desk. In addition to the elevator, a staircase on the first floor leads down to the large basement-level theater. The fourth floor has numerous computers, used by visitors to locate programming in the collection. When a selection is made, it can be watched on the computer. Computers are available both for individuals and for groups.

The Museum of Television & Radio in Los Angeles at 465 North Beverly Drive in Beverly Hills, opened March 18, 1996 in a new building designed by Richard Meier and named for Leonard H. Goldenson. When the Los Angeles building opened, it featured a collection duplicated from the tapes in the New York collection. Rooms are named for the celebrity sponsors: the Danny Thomas Lobby, the Aaron Spelling Reception Area and the Garry Marshall Pool. Screenings are held in the 150-seat John H. Mitchell Theatre. The Ahmanson Radio Listening Room has headphones for use with five pre-programmed channels.

The Paley Center for Media is committed to the idea that many television and radio programs are significant works and should be preserved for posterity's sake. Instead of collecting artifacts and memorabilia, the Paley Center comprises mostly screening rooms, including two full-sized theaters. Nearly 160,000 television shows, commercials, and radio programs are available in the Paley Center's library, and during each visit, viewers can select and watch shows at individual consoles, and radio programs are accessed through these same consoles.

Some television programs are from the 1940s with radio programs dating back to the 1920s. The earliest TV program in the Museum's collection is a silent film of NBC's 1939 production of Dion Boucicault's melodrama The Streets of New York (1857), with Norman Lloyd, George Coulouris, and Jennifer Jones.[3]

The museum does not sell the material or permit it to leave the premises. Viewing copies of television programs are Hi-8mm video tape dubs. The originals are kept in a vault outside of New York City, and the collection is being digitized.[4] The Paley Center has acquired many lost episodes of classic television shows and has produced documentary features about the history and impact of television and radio. In recent years, the Center has sponsored advance viewing of the pilot episodes of each network's new programs.

Television and radio shows are added to the collection after archival discoveries and through donations from individuals and organizations. In 2002, the Museum held a showing of the previously unseen rehearsal film of Rodgers and Hammerstein's Cinderella telecast from March 17, 1957. This rehearsal was found in the CBS vault while the Museum was on a quest for other "lost" Cinderella materials. It had been believed that on the night of the live broadcast the show was preserved on both kinescope and videotape and then transmitted to the West Coast. Seeking either of these, Jane Klain, the Director of Research at the New York facility, asked CBS to search their vaults. The CBS database listed three 16mm films featuring five-minute segments of Julie Andrews performing in the show. When the earliest one was brought from the CBS vault, it was discovered to be the full dress rehearsal.

PaleyFest, also known as the William S. Paley Television Festival, is an annual television festival hosted by the Paley Center in the Los Angeles area. Founded in 1984, the festival, held annually in the spring, features panels composed of the casts and prominent creative talent from popular television shows such as Community, Parks and Recreation, Mad Men, and Lost, among many others. The panels field questions from a moderator and a public audience and often present exclusive content from their respective series. The festival has been in many venues over its history, including the Los Angeles County Museum of Art Bing Theater, the Directors Guild of America theater, the Cinerama Dome, and the Saban Theatre in Beverly Hills. It was relocated to the larger Dolby Theatre in Hollywood in 2014.[5]

In 2010, The Paley Center for Media announced a partnership with IESE Business School to offer the Advanced Management Program in Media and Entertainment or the "Media AMP", a postgraduate level program for media and entertainment executives to preparing them for high level leadership roles in their companies. Launched in January 2011, the program’s goal is to bring executives up to speed on new business models, management techniques, and technologies. A key feature is access to leaders in the industry.

The Media AMP curriculum covers four modules over a six-month period. Three of the modules are held in New York, and one in Los Angeles. Key discussion topics include: Value Creation; Digital Strategy; Accounting, Finance and Management Control; Content and Customers; Leadership; Production, Technology and Operations Management; Entrepreneurship and Innovation; IT Systems and Strategy; Managerial Economics and Decision Analysis; Marketing Strategy; and others.

1.
New York City
–
The City of New York, often called New York City or simply New York, is the most populous city in the United States. With an estimated 2015 population of 8,550,405 distributed over an area of about 302.6 square miles. Located at the tip of the state of New York. Home to the headquarters of the United Nations, New York is an important center for international diplomacy and has described as the cultural and financial capital of the world. Situated on one of the worlds largest natural harbors, New York City consists of five boroughs, the five boroughs – Brooklyn, Queens, Manhattan, The Bronx, and Staten Island – were consolidated into a single city in 1898. In 2013, the MSA produced a gross metropolitan product of nearly US$1.39 trillion, in 2012, the CSA generated a GMP of over US$1.55 trillion. NYCs MSA and CSA GDP are higher than all but 11 and 12 countries, New York City traces its origin to its 1624 founding in Lower Manhattan as a trading post by colonists of the Dutch Republic and was named New Amsterdam in 1626. The city and its surroundings came under English control in 1664 and were renamed New York after King Charles II of England granted the lands to his brother, New York served as the capital of the United States from 1785 until 1790. It has been the countrys largest city since 1790, the Statue of Liberty greeted millions of immigrants as they came to the Americas by ship in the late 19th and early 20th centuries and is a symbol of the United States and its democracy. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. Several sources have ranked New York the most photographed city in the world, the names of many of the citys bridges, tapered skyscrapers, and parks are known around the world. Manhattans real estate market is among the most expensive in the world, Manhattans Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere, with multiple signature Chinatowns developing across the city. Providing continuous 24/7 service, the New York City Subway is one of the most extensive metro systems worldwide, with 472 stations in operation. Over 120 colleges and universities are located in New York City, including Columbia University, New York University, and Rockefeller University, during the Wisconsinan glaciation, the New York City region was situated at the edge of a large ice sheet over 1,000 feet in depth. The ice sheet scraped away large amounts of soil, leaving the bedrock that serves as the foundation for much of New York City today. Later on, movement of the ice sheet would contribute to the separation of what are now Long Island and Staten Island. The first documented visit by a European was in 1524 by Giovanni da Verrazzano, a Florentine explorer in the service of the French crown and he claimed the area for France and named it Nouvelle Angoulême. Heavy ice kept him from further exploration, and he returned to Spain in August and he proceeded to sail up what the Dutch would name the North River, named first by Hudson as the Mauritius after Maurice, Prince of Orange

2.
Los Angeles
–
Los Angeles, officially the City of Los Angeles and often known by its initials L. A. is the cultural, financial, and commercial center of Southern California. With a census-estimated 2015 population of 3,971,883, it is the second-most populous city in the United States, Los Angeles is also the seat of Los Angeles County, the most populated county in the United States. The citys inhabitants are referred to as Angelenos, historically home to the Chumash and Tongva, Los Angeles was claimed by Juan Rodríguez Cabrillo for Spain in 1542 along with the rest of what would become Alta California. The city was founded on September 4,1781, by Spanish governor Felipe de Neve. It became a part of Mexico in 1821 following the Mexican War of Independence, in 1848, at the end of the Mexican–American War, Los Angeles and the rest of California were purchased as part of the Treaty of Guadalupe Hidalgo, thereby becoming part of the United States. Los Angeles was incorporated as a municipality on April 4,1850, the discovery of oil in the 1890s brought rapid growth to the city. The completion of the Los Angeles Aqueduct in 1913, delivering water from Eastern California, nicknamed the City of Angels, Los Angeles is known for its Mediterranean climate, ethnic diversity, and sprawling metropolis. Los Angeles also has an economy in culture, media, fashion, science, sports, technology, education, medicine. A global city, it has been ranked 6th in the Global Cities Index, the city is home to renowned institutions covering a broad range of professional and cultural fields, and is one of the most substantial economic engines within the United States. The Los Angeles combined statistical area has a gross metropolitan product of $831 billion, making it the third-largest in the world, after the Greater Tokyo and New York metropolitan areas. The city has hosted the Summer Olympic Games in 1932 and 1984 and is bidding to host the 2024 Summer Olympics and thus become the second city after London to have hosted the Games three times. The Los Angeles area also hosted the 1994 FIFA mens World Cup final match as well as the 1999 FIFA womens World Cup final match, the mens event was watched on television by over 700 million people worldwide. The Los Angeles coastal area was first settled by the Tongva, a Gabrielino settlement in the area was called iyáangẚ, meaning poison oak place. Gaspar de Portolà and Franciscan missionary Juan Crespí, reached the present site of Los Angeles on August 2,1769, in 1771, Franciscan friar Junípero Serra directed the building of the Mission San Gabriel Arcángel, the first mission in the area. The Queen of the Angels is an honorific of the Virgin Mary, two-thirds of the settlers were mestizo or mulatto with a mixture of African, indigenous and European ancestry. The settlement remained a small town for decades, but by 1820. Today, the pueblo is commemorated in the district of Los Angeles Pueblo Plaza and Olvera Street. New Spain achieved its independence from the Spanish Empire in 1821, during Mexican rule, Governor Pío Pico made Los Angeles Alta Californias regional capital

3.
Internet
–
The Internet is the global system of interconnected computer networks that use the Internet protocol suite to link devices worldwide. The origins of the Internet date back to research commissioned by the United States federal government in the 1960s to build robust, the primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1980s. Although the Internet was widely used by academia since the 1980s, Internet use grew rapidly in the West from the mid-1990s and from the late 1990s in the developing world. In the two decades since then, Internet use has grown 100-times, measured for the period of one year, newspaper, book, and other print publishing are adapting to website technology, or are reshaped into blogging, web feeds and online news aggregators. The entertainment industry was initially the fastest growing segment on the Internet, the Internet has enabled and accelerated new forms of personal interactions through instant messaging, Internet forums, and social networking. Business-to-business and financial services on the Internet affect supply chains across entire industries, the Internet has no centralized governance in either technological implementation or policies for access and usage, each constituent network sets its own policies. The term Internet, when used to refer to the global system of interconnected Internet Protocol networks, is a proper noun. In common use and the media, it is not capitalized. Some guides specify that the word should be capitalized when used as a noun, the Internet is also often referred to as the Net, as a short form of network. Historically, as early as 1849, the word internetted was used uncapitalized as an adjective, the designers of early computer networks used internet both as a noun and as a verb in shorthand form of internetwork or internetworking, meaning interconnecting computer networks. The terms Internet and World Wide Web are often used interchangeably in everyday speech, however, the World Wide Web or the Web is only one of a large number of Internet services. The Web is a collection of interconnected documents and other web resources, linked by hyperlinks, the term Interweb is a portmanteau of Internet and World Wide Web typically used sarcastically to parody a technically unsavvy user. The ARPANET project led to the development of protocols for internetworking, the third site was the Culler-Fried Interactive Mathematics Center at the University of California, Santa Barbara, followed by the University of Utah Graphics Department. In an early sign of growth, fifteen sites were connected to the young ARPANET by the end of 1971. These early years were documented in the 1972 film Computer Networks, early international collaborations on the ARPANET were rare. European developers were concerned with developing the X.25 networks, in December 1974, RFC675, by Vinton Cerf, Yogen Dalal, and Carl Sunshine, used the term internet as a shorthand for internetworking and later RFCs repeated this use. Access to the ARPANET was expanded in 1981 when the National Science Foundation funded the Computer Science Network, in 1982, the Internet Protocol Suite was standardized, which permitted worldwide proliferation of interconnected networks.5 Mbit/s and 45 Mbit/s. Commercial Internet service providers emerged in the late 1980s and early 1990s, the ARPANET was decommissioned in 1990

4.
Broadcasting
–
Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of communication were one-to-one, with the message intended for a single recipient. Over the air broadcasting is usually associated with radio and television, the receiving parties may include the general public or a relatively small subset, the point is that anyone with the appropriate receiving technology and equipment can receive the signal. The field of broadcasting includes both government-managed services such as radio, community radio and public television, and private commercial radio. The U. S. Code of Federal Regulations, title 47, part 97 defines broadcasting as transmissions intended for reception by the general public, private or two-way telecommunications transmissions do not qualify under this definition. For example, amateur and citizens band radio operators are not allowed to broadcast, as defined, transmitting and broadcasting are not the same. Transmissions using a wire or cable, like television, are also considered broadcasts. In the 2000s, transmissions of television and radio programs via streaming digital technology have increasingly been referred to as broadcasting as well, the earliest broadcasting consisted of sending telegraph signals over the airwaves, using Morse code, a system developed in the 1830s by Samuel F. B. Morse, physicist Joseph Henry and Alfred Vail and they developed an electrical telegraph system which sent pulses of electric current along wires which controlled an electromagnet that was located at the receiving end of the telegraph system. A code was needed to transmit natural language using only these pulses, Morse therefore developed the forerunner to modern International Morse code. Audio broadcasting began experimentally in the first decade of the 20th century, by the early 1920s radio broadcasting became a household medium, at first on the AM band and later on FM. Television broadcasting started experimentally in the 1920s and became widespread after World War II, satellite broadcasting was initiated in the 1960s and moved into general industry usage in the 1970s, with DBS emerging in the 1980s. Originally all broadcasting was composed of signals using analog transmission techniques but in the 2000s. In general usage, broadcasting most frequently refers to the transmission of information, Analog audio vs. HD Radio Analog television vs.9 zettabytes. This is the equivalent of 55 newspapers per person per day in 1986. Historically, there have been several methods used for broadcasting electronic media audio and/or video to the public, Telephone broadcasting. Telephone broadcasting also grew to include telephone services for news and entertainment programming which were introduced in the 1890s. These telephone-based subscription services were the first examples of electrical/electronic broadcasting, Radio broadcasting, audio signals sent through the air as radio waves from a transmitter, picked up by an antenna and sent to a receiver

5.
Radio
–
When radio waves strike an electrical conductor, the oscillating fields induce an alternating current in the conductor. The information in the waves can be extracted and transformed back into its original form, Radio systems need a transmitter to modulate some property of the energy produced to impress a signal on it, for example using amplitude modulation or angle modulation. Radio systems also need an antenna to convert electric currents into radio waves, an antenna can be used for both transmitting and receiving. The electrical resonance of tuned circuits in radios allow individual stations to be selected, the electromagnetic wave is intercepted by a tuned receiving antenna. Radio frequencies occupy the range from a 3 kHz to 300 GHz, a radio communication system sends signals by radio. The term radio is derived from the Latin word radius, meaning spoke of a wheel, beam of light, however, this invention would not be widely adopted. The switch to radio in place of wireless took place slowly and unevenly in the English-speaking world, the United States Navy would also play a role. Although its translation of the 1906 Berlin Convention used the terms wireless telegraph and wireless telegram, the term started to become preferred by the general public in the 1920s with the introduction of broadcasting. Radio systems used for communication have the following elements, with more than 100 years of development, each process is implemented by a wide range of methods, specialised for different communications purposes. Each system contains a transmitter, This consists of a source of electrical energy, the transmitter contains a system to modulate some property of the energy produced to impress a signal on it. This modulation might be as simple as turning the energy on and off, or altering more subtle such as amplitude, frequency, phase. Amplitude modulation of a carrier wave works by varying the strength of the signal in proportion to the information being sent. For example, changes in the strength can be used to reflect the sounds to be reproduced by a speaker. It was the used for the first audio radio transmissions. Frequency modulation varies the frequency of the carrier, the instantaneous frequency of the carrier is directly proportional to the instantaneous value of the input signal. FM has the capture effect whereby a receiver only receives the strongest signal, Digital data can be sent by shifting the carriers frequency among a set of discrete values, a technique known as frequency-shift keying. FM is commonly used at Very high frequency radio frequencies for high-fidelity broadcasts of music, analog TV sound is also broadcast using FM. Angle modulation alters the phase of the carrier wave to transmit a signal

6.
Television
–
Television or TV is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a set, a television program. Television is a medium for entertainment, education, news, politics, gossip. Television became available in experimental forms in the late 1920s. After World War II, a form of black-and-white TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses. During the 1950s, television was the medium for influencing public opinion. In the mid-1960s, color broadcasting was introduced in the US, for many reasons, the storage of television and video programming now occurs on the cloud. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity, another development was the move from standard-definition television to high-definition television, which provides a resolution that is substantially higher. HDTV may be transmitted in various formats, 1080p, 1080i, in 2013, 79% of the worlds households owned a television set. Most TV sets sold in the 2000s were flat-panel, mainly LEDs, major manufacturers announced the discontinuation of CRT, DLP, plasma, and even fluorescent-backlit LCDs by the mid-2010s. In the near future, LEDs are gradually expected to be replaced by OLEDs, also, major manufacturers have announced that they will increasingly produce smart TVs in the mid-2010s. Smart TVs with integrated Internet and Web 2.0 functions became the dominant form of television by the late 2010s, Television signals were initially distributed only as terrestrial television using high-powered radio-frequency transmitters to broadcast the signal to individual television receivers. Alternatively television signals are distributed by cable or optical fiber, satellite systems and. Until the early 2000s, these were transmitted as analog signals, a standard television set is composed of multiple internal electronic circuits, including a tuner for receiving and decoding broadcast signals. A visual display device which lacks a tuner is correctly called a video monitor rather than a television, the word television comes from Ancient Greek τῆλε, meaning far, and Latin visio, meaning sight. The Anglicised version of the term is first attested in 1907 and it was. formed in English or borrowed from French télévision. In the 19th century and early 20th century, other. proposals for the name of a technology for sending pictures over distance were telephote. The abbreviation TV is from 1948, the use of the term to mean a television set dates from 1941

7.
Midtown Manhattan
–
Midtown Manhattan, or Midtown, represents the central lengthwise portion of the borough and island of Manhattan in New York City. Along Manhattans north-south long axis, Midtown Manhattan separates Lower Manhattan from Upper Manhattan, the majority of New York Citys skyscrapers, including its tallest hotels and apartment towers, lie within Midtown. Midtown spans the island of Manhattan along an east-west axis, being bounded by the East River on its east. The Encyclopedia of New York City defines Midtown as being from 34th Street to 59th Street and it is sometimes broken into Midtown East and Midtown West, or north and south as in the New York City Police Departments Midtown North and Midtown South precincts. Midtown South can refer to the part of Midtown between 23rd Street and around 42nd Street, Midtown West can refer to the area between 34th and 59th Streets, and between 5th and 12th Avenues. Midtown East can refer to the area between 42nd and 59th Streets, and between 5th Avenue and the East River, in other sources these districts are referred to as separate central business districts. Midtown Manhattan, along with Lower Manhattan, is one of the leading financial centers. Midtown Manhattan is the countrys largest central business district and it has the headquarters of major companies, including 4Kids Entertainment, Barnes & Noble, Bloomberg L. P. The New York Institute of Finance is located in Midtown Manhattan, Haier operates its United States offices in the Haier Building at 1356 Broadway, the building used to be a building of the Greenwich Savings Bank. Haier held the ceremony on March 4,2002. Sumitomo Corporation operates its New York Office, the headquarters of the corporations United States operations, el Als North American headquarters are in Midtown. The Air France USA regional headquarters are in 125 West 55th Street in Midtown Manhattan, hachette Book Group USA has its headquarters in 237 Park Avenue. In 1994 Alitalia considered moving its USA headquarters from Midtown to Lower Manhattan, global Infrastructure Partners has an office in Midtown Manhattan. Biotechnology is emerging in Midtown Manhattan, bolstered by the strength in academic scientific research and public. Aer Lingus had its United States offices in Midtown, in 1997, Aer Lingus announced that it was moving its North American headquarters to Melville, New York, in Suffolk County. New York City Department of Education public schools in Midtown Manhattan include Jacqueline Kennedy Onassis High School, private schools include The Beekman School, Rebecca School, and a number of private language and music centers. The La Scuola dItalia Guglielmo Marconi Italian international school will move to West Midtown in 2016, in addition to its well-known Main Branch research library—now known as the Stephen A. Pennsylvania Station and Grand Central Terminal are major railroad stations located in Midtown Manhattan, the Port Authority Bus Terminal is also in Midtown

8.
52nd Street (Manhattan)
–
52nd Street is a 1. 9-mile long one-way street traveling west to east across Midtown Manhattan, New York City. It was known as the center of jazz performance from the 1930s to the 1950s. Following the repeal of Prohibition in 1933, 52nd Street replaced 133rd street as Swing Street of the city, the blocks of 52nd Street between Fifth Avenue and Seventh Avenue became renowned for the abundance of jazz clubs and lively street life. The street was convenient to musicians playing on Broadway and the nightclubs and was also the site of a CBS studio. Musicians who played for others in the evening played for themselves on 52nd Street. Although musicians from all schools performed there, after Mintons Playhouse in uptown Harlem, in fact, a tune called 52nd Street Theme by Thelonious Monk became a bebop anthem and jazz standard. By the late 1940s the jazz scene began moving elsewhere around the city, by the 1960s, most of the legendary clubs were razed or fell into disrepair. The last club there closed its doors in 1968, today, the street is full of banks, shops, and department stores and shows little trace of its jazz history. The block from 5th to 6th Avenues is formally co-named Swing Street, the 21 Club is the sole surviving club on 52nd Street that also existed during the 1940s. The venue for the original Birdland at 1674 Broadway, which came into existence in 1949, is now a gentlemens club, the current Birdland is on 44th Street, between 8th and 9th Avenues. This is a list of places within one block of 52nd Street. The route begins at the West Side Highway, Duncan Center on the block after moving from its original location. The Duncan Center is named for a patrolman who was shot while chasing a car in the neighborhood on May 17,1930. Closed Midtown Branch of Saint Vincents Catholic Medical Center The Manhattan School – Public School 35, radio City Station Post Office The Link, 43–story, 215–unit, glass tower condominium, opened in 2007 on site of the S. I. R. Building at 310 W 52nd, known as the Palm Gardens Building, occupied the building from 1974 until 2004. Cheetah, the club that had once been at 53rd and Broadway. Cheetah became a popular Latin-American dance club that helped popularize Salsa to mainstream America. C, sixth Avenue to Fifth Avenue is signed Swing Street AXA Financial Center 43-story 174 m 571 ft completed in 1963. It has a large Thomas Hart Benton mural in lobby, CBS Building, headquarters of the network and popularly referred to as Black Rock 31 West 52nd Street 30-floor 125 m 411 ft completed in 1986 originally for the E. F. Hutton headquarters

9.
Fifth Avenue
–
Fifth Avenue is a major thoroughfare going through the borough of Manhattan in New York City, United States. It stretches from West 143rd Street in Harlem to Washington Square North at Washington Square Park in Greenwich Village and it is considered among the most expensive and best shopping streets in the world. The lower stretch of Fifth Avenue extended the stylish neighborhood of Washington Square northwards, Fifth Avenue is the central scene in Edith Whartons 1920 Pulitzer Prize winning novel The Age of Innocence. The novel describes New Yorks social elite in the 1870s and provides context to Fifth Avenue. Originally a narrower thoroughfare, much of Fifth Avenue south of Central Park was widened in 1908, the midtown blocks, now famously commercial, were largely a residential district until the start of the 20th century. In 1906 his department store, B. Altman and Company, the result was the creation of a high-end shopping district that attracted fashionable women and the upscale stores that wished to serve them. Lord & Taylors flagship store is located on Fifth Avenue near the Empire State Building. In the 1920s traffic towers controlled important intersections from 14th to 59th Streets, traffic crosses the river on the Madison Avenue Bridge. Fifth Avenue serves as the line for house numbering and west-east streets in Manhattan. It separates, for example, East 59th Street from West 59th Street, the most expensive street in the world moniker changes depending on currency fluctuations and local economic conditions from year to year. For several years starting in the mid-1990s, the district between 49th and 57th Streets was ranked as having the worlds most expensive retail spaces on a cost per square foot basis. In 2008, Forbes magazine ranked Fifth Avenue as being the most expensive street in the world, some of the most coveted real estate on Fifth Avenue are the penthouses perched atop the buildings. The American Planning Association compiled a list of 2012 Great Places in America and this historic street has many world-renowned museums, businesses and stores, parks, luxury apartments, and historical landmarks that are reminiscent of its history and vision for the future. Below is a list of sites on Fifth Avenue with their designation dates,500 Fifth Avenue Building – December 14,2010 Aeolian Building – – December 10,2002 George W. It recognizes structures, buildings, sites, and districts associated with important events, people, Fifth Avenue from 142nd Street to 135th Street carries two-way traffic. Fifth Avenue carries one-way traffic southbound from 135th Street to Washington Square North, the changeover to one-way traffic south of 135th Street took place on January 14,1966, at which time Madison Avenue was changed to one way uptown. From 124th Street to 120th Street, Fifth Avenue is cut off by Marcus Garvey Park, Fifth Avenue is one of the few major streets in Manhattan along which streetcars did not operate. Instead, Fifth Avenue Coach offered a more to the taste of fashionable gentlefolk

10.
Sixth Avenue (Manhattan)
–
It is commercial for much of its length. Sixth Avenues northern end is at Central Park South, adjacent to the Artists Gate traffic entrance to Central Park at Center Drive, historically, Sixth Avenue continued north of Central Park, but that segment was renamed Lenox Avenue in 1887 and co-named Malcolm X Boulevard in 1987. Sixth Avenue was laid out in the Commissioners Plan of 1811, as originally designed, Sixth Avenues southern terminus was at Carmine Street in Greenwich Village. In the early and mid 1800s it passed by the roadhouse and tavern Old Grapevine at the corner of 11th street. The IRT Sixth Avenue Line elevated railway was constructed on Sixth Avenue in 1878, darkening the street, proposals to extend the street south from Carmine Street, to allow easier access to lower Manhattan, were discussed by the citys Board of Aldermen as early as the mid-1860s. Construction of the resulted in considerable dislocation to existing residents. One historian said that ten people were displaced, most of them Italian immigrants who knew no other home in America. According to the WPA Guide to New York City, the resulted in blank side walls facing the uninspiring thoroughfare. Dozens of buildings, including the original Church of Our Lady of Pompeii, were demolished, by the mid-20th century, a coalition of commercial establishments and building owners along Sixth Avenue campaigned to have the El removed. The El was closed on December 4,1938 and came down in stages, beginning in Greenwich Village in 1938–39, demolition of the Sixth Avenue elevated railway, meanwhile, resulted in accelerated commercial development of the avenue in Midtown. Beginning in the 1960s, the avenue was rebuilt above 42nd Street as an all-but-uninterrupted avenue of corporate headquarters housed in glass slab towers of International Modernist style. On March 10,1957, Sixth Avenue was reconfigured to carry one-way traffic north of its intersection with Broadway in Herald Square, the rest of the avenue followed on November 10,1963. In the mid-1970s, the city spruced up the street, including the addition of patterned brick crosswalks, repainting of streetlamps, special lighting, rare throughout the rest of the city, was also installed. The avenues official name was changed to Avenue of the Americas in 1945 by the City Council, at the behest of Mayor Fiorello La Guardia, who signed the bill into law on October 2,1945. The intent was to honor Pan-American ideals and principles and the nations of Central and South America and it was felt at the time that the name would provide greater grandeur to a shabby street, and to promote trade with the Western Hemisphere. After the name change, round signs were attached to streetlights on the avenue, however, New Yorkers seldom used the avenues newer name, and the street has been labelled as both Avenue of the Americas and Sixth Avenue in recent years. Most of the old round signs with country emblems were gone by the late 1990s, R. Grace Building, International Center of Photography, Rockefeller Center — including the Time-Life Building, News Corp. Building, Exxon Building and McGraw-Hill Building, as well as Radio City Music Hall, the Steinway Hall of New York was moved to 1130 Sixth Avenue in October 2014

The historic Ladies' Mile shopping district that thrived along Sixth Avenue left behind some of the largest retail spaces in the city. Beginning in the 1990s, the buildings began to be reused after being dormant for decades.