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The National Basketball Association (NBA), PLDT Inc. and Smart Communications Inc. (Smart), leading telecommunications and digital services providers, on Thursday announced a new multiyear partnership that will make available select offerings of NBA League Pass, the league’s premium live game subscription service, to more than 62 million subscribers in the Philippines.

PLDT and Smart are now making available select offerings of NBA League Pass to their subscribers, providing fans with access to live and on-demand NBA games online and via mobile devices. The NBA League Pass offerings include Day Pass (Php50), which enables users to watch live games for a 24-hour period. The new offerings can be accessed online and through iOS and Android phones and tablets.

PLDT Home will provide users the option to add the selected NBA League Pass offering into their monthly broadband subscription, while Smart Prepaid and Postpaid customers can purchase the Day Pass by texting NBA50 to 9999. Additionally, PLDT’s broadband and Smart’s mobile subscribers will have access to NBA highlights, game recaps and daily top plays on the official websites of PLDT Home and Smart 360.

“Filipinos have an unparalleled love for basketball, which is why the game has been at the center of our advocacy for sports excellence all over the country,” said PLDT and Smart Senior Vice President and Head of Consumer Business Market Development Oscar A. Reyes, Jr. “Through our groundbreaking partnership with NBA, we look forward to empowering Filipinos with digital experiences that enrich their lifestyle whether at home or on-the-go – through our world-class partners and innovative platforms, powered by the country’s most extensive and robust fixed line and wireless networks.”

“We are excited to work with PLDT and Smart, two companies that share our passion for providing live NBA action and exciting content to our Filipino fans on the devices they use most,” said NBA Philippines Managing Director Carlo Singson. “PLDT and Smart provide the ideal platform for us to broaden our reach in the Philippines and provide more channels to bring the NBA experience to our passionate fans across the country.”

NBA League Pass subscriptions offer fans in more than 200 countries access to a complete season of live NBA games. Subscribers can watch regular-season games, NBA All-Star, NBA Playoffs, The Finals, as well as select preseason and NBA Summer League games live and in high-definition with live stats and multiple viewing options, including the NBA Mobile View, which delivers a closer shot of the action optimized for viewing on the smaller screens of tablets and phones.

Through the partnership, PLDT and Smart will also serve as official partners of NBA 3X Philippines presented by AXA, a 3-on-3 tournament featuring men’s and women’s teams and authentic NBA entertainment, showcasing their products and services at the event.

The NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc.

On Tuesday, the official logo of the NBA 2K League was revealed.

The NBA 2K League logo incorporates the colors and shape of the NBA logo and the font of the NBA 2K logo. Absent is a human silhouette, which speaks to the inclusive nature of the league and the opportunity for any type of player to try out – young or old, male or female, based domestically or abroad.

A basketball was selected as the centerpiece of the design as it represents the common thread between all NBA 2K players.

The logos of the 17 teams will be unveiled later this week.

Launching in 2018, the league will feature the best NBA 2K players in the world. Each of the league’s 17 teams will draft gamers to compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.

The league will host tryouts in early 2018, followed by a draft in March and the season tip-off in May.

Indefinita Trading Inc., Philippines importer for Polaroid, Lyxpro and Pictar products, recently announced that Pictar, its highly anticipated camera-grip for the iPhone, is now shipping in the Philippines.

Pictar One can accommodate standard sized iPhones while a larger model, the Pictar One Plus, is designed to work with the plus-sized iPhones available today.

Some of Pictar’s key features include:
• Five user programmable wheels/buttons for unrivaled control over the iPhone camera
• Ergonomic slip-free grip for one-handed use
• Revolutionary communication between hardware and app via ultrasonic sounds
• Control over iPhone camera features not possible in the native app

Polaroid continues to stay relevant in the photography industry by upgrading its products using modern technology. An example of this is the Polaroid Snap Touch.

The Polaroid Snap Touch is an instant digital camera that lets you print your photos whenever you want, similar to its predecessor – the Polaroid Snap. The main differences between the two? The Polaroid Snap Touch, which retails for P10,990, has a better camera (13 megapixel), has image stabilization, can record HD videos and can serve as a mobile printer. The most glaring upgrade is the 3.5” touchscreen LCD which gives users the freedom to view/edit photos on the go.

Polaroid, the brand which became popular for its instant film and cameras, is celebrating a milestone this year.

The company is celebrating 80 years of existence after it was founded in 1937 by Edwin H. Land in Cambridge in Massachusetts, U.S. Since it was established, Polaroid has remained feisty and innovative in the photography industry with its unique ideas and revolutionary products.

And to commemorate the success it has gained throughout all those years, Polaroid is releasing a new camera that combines technology from both the past and present — the Polaroid Pop.

In the last five years, we have seen the dramatic rise of the influence of social media and blogging all over the world. From training their sights solely on celebrities, brands have shifted their attention to influencers and bloggers to market their brand and their products.

Here in the Philippines, apart from being a medium of creative self-expression for many Filipinos, blogging has become an effective tool in communicating—from promoting the Philippines and what the country has to offer, to influencing and shaping opinions about particular issues and society in general.

With this in mind, Filipino technology company SnippetMEdia, creator of the mobile app of the same name, has decided to take blogging a step further by creating a new platform to cater exclusively to bloggers and independent content creators—SnippetX.

SnippetX is a new platform in SnippetMEdia that brings a whole new dimension to news aggregation by providing unique access to stories written by local and international content creators on topics users are most interested in.

“Whether it’s about travel, fashion, food or technology, Filipinos will now have access to a multitude of stories written by Pinoy bloggers all in one click,” Kitson Kho, founder and chairman of SnippetMEdia said.

So how does SnippetX work?

Kho likened SnippetX to a hub, where content from bloggers and freelance writers can be accessed by readers through the app. With SnippetX, online content creators can maximize the impact of their stories and keep readers engaged with the stories they want to see and follow.

“People are on their smartphones for a good number of hours every day. Being in a mobile app opens opportunities to reach a more captive and responsive audience through targeting and better recommended stories,” he explained.

“SnippetMEdia makes reading and discovering online content easier by saving the users the time and effort in finding what they want to read among a multitude of sources,” stressed Kho. “And now with SnippetX, SnippetMEdia brings a whole new dimension to news aggregation by providing unique access to stories written by Filipino online content creators on topics users are most interested in.”

A lot of basketball fans are excited for the 2017-18 NBA season. But basketball fans who are gamers are more excited for the upcoming release of 2K Sports’ NBA 2K18.

Featured on the cover of NBA 2K18 is Kyrie Irving of the Cleveland Cavaliers. Ahead of the release of the much-anticipated video game, a few players, including Kyrie, were asked what they thought their ratings are in NBA 2K18 and why they deserved that rating.

By the way, MWP had an awesome moment in the Lakers’ blowout win over the Knicks. He checked in late in the game and made a stepback jumper against Carmelo Anthony, prompting MVP chants from the MSG crowd.