Developed world is a holder of globalisation process and is the best at using current global circumstances. Development of IT and communitacion technologies made the world become a unique system and based on that fact, connections of certain subjects in different parts on the world are established in a matter of few minutes.
Globalisation has also reflected on electronical business and therefore on e-sales. Thanks to these ways of selling and doing business, shoppers can get to their products in a very simple and on a relatively cheap and quick way. Next to globalisation, development of IT and creation of borders of unique market, Republic of Croatia has a great potential by e-market.