Given that Warner's first Hobbit film is due this Christmas and the publisher owns LEGO developer Traveller's Tales, it's not too difficult to see where this partnership is heading.

There are also new products based on Marvel superheroes such as Hulk, Spider-Man and Captain America on the way, coinciding rather nicely with upcoming Marvel flicks, The Avengers and The Amazing Spider-Man. Why should the DC Super Heroes have all the LEGO fun?

Speaking of which, let's not forget that the first confirmation of LEGO Batman 2: Super Heroes was given away by the new DC toysets - several weeks ahead of Warner's official announcement.

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