Marketing on Facebook is challenging – it’s important to stand out, to have any hope of capturing the attention of its user base. To this end, the way a campaign performs, and the manner in which it translates into fruitful results for a marketer is a vital element to keep an eye on. Insights on Facebook are a boon where this goes – for you not only gain insights into the kind of content that is getting attention, but also to understand exactly where your attention is coming from. Insights are really your playground: you can make the most out of it and gain amply from all the valuable data.