Want to Look Like a Depressed Rich Kid or Kim Kardashian?

Yesterday Kim Kardashian "stepped out" (tabloid nomenclature for a celebrity leaving his/her house) in bike shorts, strappy heeled sandals, and a studded, oversized leather jacket. Never mind that this "look" was for a business meeting. The jacket cost $11,000. $11,000! Here are a quick list of things that cost less than that jacket: these cars, these houses, this diamond and sapphire ring.

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Who makes such a thing? Enfants Riches Déprimés, which translates to "Depressed Rich Kids." The four-year-old label describes itself in a press release as "an avant garde fashion collective based out of downtown Los Angeles and Paris....[that] revolts against the luxurious fashion world...and depicts an interesting dichotomy between couture and street life." At the center of that collective is 25-year-old Henri Alexander (née Henry Levy).

Ms. Kardashian West isn't the first celeb to endorse Enfants Riches Déprimés. Alexander's extravagantly expensive, rockstar-worthy threads are worn by real-life rockers like Courtney Love, Jared Leto, and Axl Rose (he designed the Guns n' Roses costumes for Coachella this year). The hip hop community (Pusha T and Travis Scott) has also embraced ERD. Kim Kardashian Snapchatted a pic of her husband power napping in a blue flannel shirt by the label a few weeks ago. And here's the clincher: Beyoncé is a fan, too. She recently posted a pic of herself wearing a red coat swagged out with gold chains in back. Cool, indeed.

Beyoncé posted a pic of herself at the Cooper Hewitt Museum in New York wearing an Enfants Riches Déprimés coat

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"The best way for me to explain the brand is 'elitist, nihilist couture,' said Alexander in a recent interview. "The price point eliminates the masses, and the ideas eliminate the people who I don't want, generally, in it, due to the dark nature." Sounds hardcore…and it is. Each ultra limited-edition collection includes pieces like one-of-a-kind leather jackets hand painted to look just like the DIY ones you'd see on mohawked punks hanging around St. Mark's. Of course, these go for between $5 and $10K (and even $11K) a pop. Then there are the popular graphic tees (tagged with phrases like "Nothing Special" or "Frozen Beauties") tattered to look like they belong to grungy hipsters.

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Alexander clearly uses design to indulge his interests. One shirt boasts the crest from the prestigious Swiss boarding school Alexander attended, for example. (If you hadn't already guessed, Alexander is used to the finer things in life—his parents were reportedly very successful in the water filtration biz.) This season, he demonstrated his appreciation for art by putting Cy Twombly images on the backs of coats. There's a persuasive authenticity about the whole project. After all, Alexander is the depressed rich kid he's catering to. Just like with Hedi Slimane at Saint Laurent, it can sometime seem like Enfants Riches Déprimés is commodifying youth culture and the punk lifestyle. But hey, when you're a depressed rich kid with a punk streak, you truly DGAF.