The opportunity exists for organizations in every industry to unlock the power of iterative, big data analysis with new applications such as digital marketing optimization and social network analysis to improve their bottom line. Big data analysis is not just the ability to analyze large volumes of data, but the ability to analyze more varieties of data by performing more complex analysis than is possible with more traditional technologies. This session will demonstrate how to bring the science of data to the art of business by empowering more business users and analysts with operationalized insights that drive results. See how data science is making emerging analytic technologies more accessible to businesses while providing better manageability to enterprise architects across retail, financial services, and media companies.