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New Zealand-based beauty brand Ethique has introduced a zero waste, plastic-free line called Little Ethique, developed specifically for babies.

The six-strong solid bar range includes concentrated face, hair and body products which, says the brand, last up to five times longer than their bottled liquid counterparts.

Baby Bott Balm helps soothe soreness with calming and skin-loving ingredients including zinc oxide and shea butter, which help to soften and reduce sore skin. It applies like a balm and dries quickly so there’s no need for a separate powder.

Bath Mylk contains a pack of four heart-shaped bath melts designed to help prepare to help children drift off into a peaceful sleep. Used like a bath bomb, hydrating Bath Mylk contains gentle ingredients such as coconut milk, cocoa butter, flaxseed and a hint of lavender — proven to improve sleep.

Tip-to-Tot is a multi-purpose bar contains cocoa butter, coconut oil, lavender oil and mandarin oil. Designed to clean from top to toe, this serves as body wash, shampoo and conditioner, keeping skin hydrated and hair soft. The bars are soap-free, pH balanced and gentle on delicate skin.

Little Ethique’s Love Baby Bar is formulated to help prevent dryness using organic cocoa butter, organic coconut oil and a light scent of essential lavender oil to promote relaxation. It is also good for mum’s, being safe for stretchmarks and useful as an all-over body moisturizer.

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