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Pharmacia selects Avrett

Published on January 14, 2000.

Pharmacia & Upjohn, Bridgewater, N.J., selected Avrett, Free & Ginsberg, New York, for the estimated $12 million to $15 million total business for its Cortaid, Pediacare, Dramamine and Kaopectate brands. The incumbent, Doner, Southfield, Mich., declined to participate in the review.