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Before you descend on the pubs and clubs of your local city, you set out how much you plan to drink. The app converts this into units of alcohol and, if you hit your limit, it will lock your cards away - preventing that expensive pizza combo purchase that seems like such a good idea at 3am.

Punters can use the breathalyser (or the biosensor wristband which measures alcohol diffusion through your skin) to measure how close they're getting to their limit before heading up to the bar.

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“This is a problem many of us have encountered, so we decided to create a simple solution which uses the latest technology," said Francesco Scarnera, CEO of financial services company iBe TSE which developed DrnkPay.