Canon inks with Tour of Britain

This makes Canon the longest standing commercial partner for the pro cycle race, having supported The Tour of Britain every year since its resurrection in 2004.

"Canon has always provided a level of service and reliability to the Tour of Britain that money cannot buy and we are delighted to have their support again for our 2009 event," said Hugh Roberts, CEO of The Tour of Britain.

"This relationship enables us to maintain the highest standards in imaging and document reproduction at the race this year, and their support is highly valued by all members of the race organisation."

Andy Vickers, MD Canon UK and Ireland, said "Cycling fever has gripped the country following on from the recent British successes at the Beijing Olympics and the Tour de France. It’s fantastic to be able to share this success through the power of image and inspire people to get fit and protect the environment."

As a partner, Canon will supply a range of high-end print and imaging equipment so the race can deliver its results and promotions service.

The 2009 Tour of Britain will take place over eight days beginning in North Lincolnshire on Saturday 12th September and finishing in the heart of London on Saturday 19th September.

The Canon Photography Competition will return for the fifth successive year giving spectators the chance to win Canon digital imaging equipment.

The winner of last year's competition took a shot that appeared to show Rapha Condor rider Dean Downing weighting himself down with a pannier bag.