Big brewer going after younger drinkers with fruity sips

In another sign that beer is no longer about plain old barley and hops, MillerCoors is fueling its innovation pipeline with coconuts, apples and a new amber lager created by the company’s brewers during their downtime.

The offerings, which are rolling out this summer, are: Coco Breve, a coconut water-infused clear malt beverage targeting women; Redd’s Apple Ale, an apple-flavored beer that’s already sold oversees; and Third Shift, a lager that marks the start of a series of small batch brewer creations that MillerCoors plans to start testing in the mass market.