January 25, 2010

Diptyque and (RED) join forces to help provide life-saving medication for those living with HIV in Africa.

As the international symbol for hope, a candle’s light can now be a coveted item with a positive, humane, and impactful initiative. In partnership with (RED), diptyque has created an exceptional limited-edition candle that helps those living with HIV in Africa obtain the medicine they need to stay alive.

Red like the African soil, the (diptyque) RED Special Edition candle combines several traditional elements of this ancient land. Wax print – the colorful, graphic African fabric which exemplifies a unique expertise – is the most natural choice for this candle’s packaging. Wax prints weave a link between tradition and modernity, and set the scene for this wonderful limited edition candle, perfectly dressing up the packaging. The glass container, however, dons a more sober look, sheathed in a matte crimson to celebrate the (RED) partnership.

Taking its commitment a step further, the candle’s soothing, spicy scents are derived from certified fair trade vanilla. At the heart of this spicy aura, diptyque chooses to feature both Indian and Madagascar vanilla along with South African rooibos. The Indian vanilla comes from Karnataka, Kerala and Tamidu through a fair trade alliance between Firmenich and the EARF (Eco Agri Research Foundation). This spice, coveted by all those who inhale it, is even more precious to those for whom it ensures hope, the promise of a future and the ability to meet the needs of their children.

The special edition diptyque (RED) candle will debut January 2010 and will retail for $68.00 at the diptyque boutiques in New York and San Francisco as well as retailers nationwide. (It can also be purchased online here). Diptyque will contribute 10% for each candle sold to help The Global Fund provide life-saving medication to those living with HIV in Africa.