Michael Hirschorn, 39, to exec VP-production and programming, Viacom's VH1, New York, from senior VP-news and production. Also: Shelly Tatro to senior VP-production and programming from director-series and specials; Jim Ackerman to VP-development production and programming from senior producer, "The Caroline Rhea Show"; and Matt Hanna to director-development from director-music news.

Jennifer Deans, 38, to VP-publisher, Health, New York, a division of Time Inc.'s Southern Progress Corp., from associate publisher.

Judy Cullen to broadcast group manager, Horizon Media, Los Angeles, from broadcast media buyer, Palisades Media. Also: Todd Glick to planning supervisor from media supervisor, Lowe, New York. He will be based in New York.