So it is not a surprise that a start-up company, Pet Airways, has had a massive response since offering to transport dogs and cats in a much more caring way.

Precious pets won’t be left to fend for themselves in cages in a freezing cargo hold – an experience that so scared a Jack Russell terrier owned by husband-and-wife team Alysa Binder and Dan Wiesel that they decided to launch Pet Airways.

All of the passengers using the new airline’s cargo plane get to travel in the front of the plane in special carriers installed instead of seats.

They are escorted to the plane by pet-loving attendants who check on their precious cargo every 15 minutes.

The pets are given pre-boarding walks and bathroom breaks and also have access to a “Pet Lounge” where future fliers can wait and sniff the furniture before flights.

The demand for the service has been staggering, with flights rapidly booked out for the first two months.

Operating between regional airports in New York, Washington, Chicago, Denver and Los Angeles, Pet Airways charges about $315 per trip, which is comparable with charges on less pet-friendly airlines.

The company is already looking to add more flights and cities soon, and hopes to fly to 25 destinations within three years.

Betsy Saul, co-founder of Petfinder.com which ranks the pet-friendliness of various airlines, said she was excited about the expected impact Pet Airways would have on pet travel across major airlines.