Five measurement practices that Obama’s campaign and high-performing nonprofits have in common.

Beth Kanter's insight:

Outlines the measurement practices of Obama's campaign.

"The Obama campaign took what author Sasha Issenberg, who closely observed the campaign’s data strategy,called “a decisive break with 20th-century tools for tracking public opinion.” What do you believe it will take for nonprofits to follow a similar course in their measurement approaches?"

To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

Beth Kanter's insight:

To give you a high-level roadmap, I compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.

new book from the Urban Institute illuminates the potential and practice of using data to enhance communities -- especially low-income ones. It's a practical resource for local funders and others seeking creative ways to inform and engage communities.

Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.

In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.

“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.

Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.

Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…

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