As part of the event "Turin World Design Capital 2008", StudioTorino presents a cultural, non-profit project. The StudioTorino CoupeTorino is a technical and stylistic study aimed at transforming series and off-set automobiles with reliable technical solutions while maintaining the car's identity. With this objective in mind the iconic Mercedes SL spider was chosen as a lone specimen. Its original architectural structure was transformed into a true coupé.

Amongst the various design studies directed by StudioTorino in cooperation with Istituto di Arte Applicata e Design (IAAD) and informally presented to the Mercedes Design Center in Como to Professor Peter Pfeiffer, a more typically Italian coupé style was chosen.