Podcast Listeners In 2012

Podcast Listeners In 2012

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The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings:

29% of Americans have listened to an audio podcast

26% of Americans 12 and older have watched a video podcast

The podcast audience is significantly more likely to have watched TV through non-traditional channels

One in four podcast listeners plug their mobile devices into their car audio system “nearly every day”

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