Still need to try it on properly. update: I have been using it for a while now and I love it. Will definitely reorder. I am not sure about staying power because I work in an air conditioned office all day so there is no 'wearing away' as such. For me it's been my easiest to use pen-liner. Have have not been happy with Maybelline, Loreal dried up on me like within few days purchase. POP (asos) was awful! But the brush on this I love too