ESPN is airing an hourlong teevee special tonight, for basketmaking machine Lebron James to announce which team he's going to sign with. To get this, ESPN ceded near-total control of the show's advertising (and reporters' question-asking!) to Lebron. The explanation?

Oh, okay. I thought allowing an athlete to tell your "news" network which reporter can ask him a question, and also tell your network to only sell ads to his own personal sponsors, would be ethically compromising. But I didn't take into account the other parameters put on things. My apologies.