Heat drinks more diet Coke

Bauer's digital station Heat has secured the continued sponsorship of diet Coke for its flagship afternoon programme – conveniently named The diet Coke Break.

The show runs weekdays between 2pm and 5:30pm with Rachael Hopper and can be heard on DAB, Online, Freeview and Sky. The deal was brokered between Bauer Brand Solutions and Zoe Schmid, Vizeum's creative solutions director.

Adrian Serle, commercial development director at Bauer Media said: "We are delighted to continue our relationship with the 'diet Coke' team and Vizeum, this is a fantastic example of a truly integrated solution across the heat brand platform."