Astro-Turf Alert

The Brief: Help Stop Gun Violence
This may be one of the world’s most difficult briefs: Tackle the gun-fatality epidemic in a way that could help lead to a solution.
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Creating a counter-balance to the NRA’s political power and influence is no small task. We will start by chipping away at it bit by bit. Our strategy will be to attract moderate and progressive gun owners, with a more reasonable approach to gun rights and ownership. The result will be uniting disgruntled NRA members, moderate gun owners and disenfranchised public representatives in a place where it is safe to vote their conscience.

Speaking personally as “disgruntled” former NRA member, let me tell you that I’m not in the market for more freaking gun people-controlling human/civil rights violations.