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Why we love it

The surprising story of Thoughtful Bakery begins with a web-developer called Duncan. After an early mid-life crisis (as he puts it), a chance appearance on the BBC’s ‘It’s Not Easy Being Green’, and a brief stint working on an eco-tourism project in Fuji, Duncan had a realisation that he could turn his hobby for baking bread and growing interest in sustainability into a business. Thus, Thoughtful Bakery was born.

Now, Thoughtful Bakery is becoming a bit of a local household name. Already establishing itself as one of the UK’s leading and award-winning artisan bakeries, it’s a big hit in the city. And there are plenty of good reasons why. Whilst their journey began with bread, their menu boasts so much more with freshly baked pastries, cakes as just some of the headlining acts. Alongside these, you’ll find freshly prepared salads, sandwiches and stews, with plenty of daily specials to boot.

Everything you see on the menu is made in-house from seasonal ingredients sourced locally (some of which even comes from local allotments which they trade their baked goods for). And to make the most out of everything they get through the door, they also pickle, ferment, and preserve produce to get the most use and life out of it. It really is a special operation with a lot of thought and processes going in to create genuinely wholesome dishes and delicacies.

And if this isn’t good enough already, Duncan and his team are driven to keep things sustainable. Part of their ethos is to only run their appliances with renewable energy, encourage wholesale customers to collect goods on-foot rather than cars, and strive to reduce waste by using biodegradable packaging on all takeaway purchases.

So, if you’re looking for somewhere that’s guaranteed to serve food to make you smile, this is it. After all, we all deserve to eat real food that’s made with consciousness and passion.