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February 21, 2014
A Smorgasbord of Social Media: 2/21/2014

Hey there, and welcome to another Smorgasbord of Social Media! There has been some exciting news in the social media space in the last week! Let’s dive right into it.

Facebook Acquires WhatsApp For $16 Billion

If you haven’t heard of WhatsApp, it is a mobile messaging service with over 450 million active monthly users, 70% of which are active daily, and adding more than 1 million new registered users per day. These big numbers commanded the $16 billion price tag, which is the biggest acquisition in mobile tech history. Now, why would Facebook want a mobile messaging app? In its latest blog post, Facebook mentions how this acquisition will support the shared mission to bring more connectivity and utility to the world. What Facebook seems to be after: that massively engaged user base. They go on to say how the acquisitions will help by delivering core Internet services affordably. WhatsApp will still operate on its own, maintain the brand, and the CEO will join Facebook’s Board of Directors. Mark Zuckerberg said, “WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are incredibly valuable.”

LinkedIn Gives Publishing Power To All Users

Previously on LinkedIn, only a handful of selected influencers were able to post in the long form that would publish to their profile. These influencer posts, on average, generate around 31 thousand views and 80 comments. To continue the push to get more users reading the news on the platform, LinkedIn has now opened the tool to the rest of the 277 million monthly active users. It used to be that a user could post a third-party link to a blog that would be directed offsite. Opening this up to all its user base will potentially keep users on the site longer by having them post there directly. Look for a small pencil icon next to the share box, once that has been clicked, a small compose screen that has the editing tools needed.

Facebook Knows Before Your Facebook Friends

Facebook just released an interesting report that shows it can predict when you’re about to change your relationship status. In the months leading up to a status change, the amount of timeline posts shared between two people begins to increase. After the relationship status has changed, the frequency of the posts begins to decline, but the positive emotions in the posts increases.

This video starts out with a boy directing the trash truck to lift the can up and dump it. After the trash man does his job, he politely asks if he could give the boy something. When the garbage man pulls out a toy garbage truck for him, the boy is shocked while his parents are even more shocked and truly appreciative. It is kind of nice to see a video like this go viral. News stations caught onto the story, and the original video with over 1.4 million views, uploaded February 12, was buried behind the news stories. With about 8 different versions of the clip, the video itself has a total of over 3 million views. It seems like people were incredibly touched by this story, so check it out!

Thanks for keeping up to date with A Smorgasbord of Social Media, your weekly round up of all things social media, and don’t forget to check back next Friday!