Blog -World Class Leadership

The conventional methods of selling and earning good margins has completely changed. Buyer behaviours have changed and more choices are now easily available. The key question is, how can you increase revenues and profits during these disruptive times?

Boohoo, an online fashion retailer posted a 97% increase in profits and growth in sales by 51% in the past year. On the other hand, Next, a fashion chain posted a drop of 2.5% in total sales in 13 weeks. The point I am trying to make is, what is a successful growing company doing compared to another in the same industry which posted unfavourable results? Though Next has retail outlets as well as an online presence.

There is a common trend for companies that are successful. They focus and act on certain activities which struggling companies are inconsistent with. I filtered out 7 insights which have made a positive impact to businesses which are key to their progression over the years. These are: