9. Do you have email or telephone lists of your customers or subscribers? Or can you rent or compile email & phone lists?

Ultimate Guide to Facebook Advertising - Second Edition by Perry Marshall, Keith Krance and Thomas Meloche shows you the nuances of how to reach more fans, more customers and make more money with Facebook. Perry and Keith's approach departs from typical “social media hype” and delivers hard, actionable moves you can make – plus very low-cost advertising opportunities that deliver results.