Individuals enjoy using it to share anything and everything.

Businesses use Instagram to promote their brand, products, and service. Generally, the main strategy is to increase Instagram followers through a variety of methods. But another popular strategy to use, especially now, is Instagram Stories. Instagram Stories are a fun and easy way to share what’s happening in your day. But not a lot of businesses are leveraging the feature yet, despite its increasingly growing popularity.

Using Stories

There are a lot of reasons why businesses should incorporate Stories into their business strategy. Here’s why:

Stories are discoverable. This means that even people who don’t follow your page can see your stories. This is a great way to find new fans and grow your followers organically.

You can add outbound links. However, this only works if you have 10,000+ followers. This means that if you want to use the feature of outbound links in stories, you need to consider growing your followers quickly. One way to do it is to purchase followers by searching instagram takipci satin alma yollari This will at least allow you to grow your followers enough so you can use the “swipe up” feature in stories.

It is good for brand awareness. Stories are a great way to continually engage with your customers and keep you at the top of their minds.

You don’t have to worry about the “best time to post”, since they are visible for 24 hours. Recommended, however, is to post a story every 10 – 12 hours to keep your stories going all the time.

There is still a lot of exploration to be done when it comes to using Instagram Stories to promote your business, but it is a fun and unique way to reach your users, and should be something you should consider adding to your marketing plan this year.