Smarter Travel

New products and services are emerging that change the way we travel and what we expect from the experience. The rise of the sharing economy, the changing preferences of millennials, the pop-up of transit solutions using data analytics to design routes based on demand, crowdsourcing and the development of apps and games to inform travel choices – these are just some examples of the disruption to the traditional world of transport. Business Models and the regulation of transport are also changing. The fixed route/fixed price/fixed timetable/fixed ownership models are giving way to personalised, on-demand, flexible mobility opportunities.

The regularly updated Interactions’ ‘Smart Travel Apps Directory’, investigates the variety and use of digital media and smart apps in engaging citizens and encouraging ‘smarter travel’. Choose from the drop down menus below or browse the database.

For more information on their success and innovation in transport information sharing see our related blog.

Who We Are:

Since our incorporation in 1993, Interactions quickly established itself as Ireland’s leading independent specialist research company. We achieved this through our ability to draw on deeper levels of understanding of consumer behaviour, customer motivations and behavioural change to deliver real insight for our clients.