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“Fanta Gaming Masters” champion crowned during Dubai Games Week

11/24/2015

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With special appearance of the football legends Deco, Figo & Salgado

United Arab Emirates, Dubai, November 24th, 2015 - The first ever regional “Fanta Gaming Masters” championship finals for EA Sports FIFA video game, was held yesterday at the Dubai Ice Rink, in association with PlayStation 4 and Power League Gaming (PLG).

The event, which took place during the Dubai Games Week, was supported by Dubai Tourism, and hosted by Emaar Retail, in association with Reel Cinemas, Dubai Ice Rink and Sega Republic.

Over 30 gamers from eight countries in the Middle East including Iraq, Kuwait, UAE, KSA, Bahrain, Jordan, Kuwait and Algeria, competed to represent their countries and win the regional Fanta Gaming Master title.

The tournament final between Bandar Moteyri, 29, Kuwaiti and 19 year old Jordanian, Saif Haddadin, ended with an epic 5-1 win by Moteyri. In addition to being crowned the Fanta Gaming Master, Moteyri won a Dodge Charger car and a trip to Italy, while Haddadin was awarded a trip to Italy with a friend.

Commenting on his win, Moteyri, who scored over 50 goals in 25 games during the tournament, said: “I have worked hard and trained to reach this place. I appreciate what Fanta is doing to encourage the youth pursue their passion for Video Gaming. This is just the start, and I aspire to become a pro gamer competing in international tournaments.”

The Fanta Masters 2015 Champion tournament also saw a special appearance by football legends Anderson Luís de Souza, also known as Deco, Luis Figo and Michel Salgado. A live FIFA tournament was held between Deco and Figo with a final score of 3-0 to the legend of Barcelona, Deco.

Tolga Cebe, Marketing Director at Coca-Cola Middle East, says: “Fanta Masters is the platform for amateur Video Gamers in the Arab world, where we strive to find the best talents, and prepare them for the professional world of gaming. We extend our congratulations from the entire Fanta team to Bandar Moteyri and thank everyone who took part in the tournament.”

Over half a million teenagers have been engaged in Fanta Masters over the last year. Fanta aims to activate the program in different countries around the Middle East and beyond to celebrate the passion of Video Gaming, while staying true to the Coca-Cola Company’s vision of spreading happiness.

The best masters from across the MENA region will have an exclusive opportunity to compete in the elite EA Sports FIFA Ultimate Team “PLG Super League” and become professional gamers.

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

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The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.