STATEN ISLAND, N.Y. -- From the Wu-Tang Clan rappers to the Staten Island Advance, pride for what often is referred to as the "Forgotten Borough" is expressed on clothes sold at the Richmond Hood Company, DNAinfo said.

The West Brighton store owned by Tariq Zaid recently began selling hats, t-shirts and other clothing with "#SHAOLIN" for Wu-Tang and "Advanced" in reference to the Island's only daily newspaper.

"We wanted to provide items that people can feel good about," Zaid is quoted as saying in DNAinfo. "Yes I'm proud of the borough, yes I rep Staten Island. There's a lot of cool things out here and we deserve it."