Creativ Kitchens

Creativ Kitchens
Branding |
SME

Client

Creativ Kitchens is a family-owned company that has grown to become one of the top kitchen manufacturers in Sydney. They now operate two kitchen showrooms in Sydney and have a number of distributors around Australia from Perth to Mackay.

Their success is attributed to their reliable delivery, professional installation and support for Australian-made products. Creativ prides itself on not simply relying on “cookie cutter” solutions, but instead listening to the needs of each and every customer.

Objectives

Creativ Kitchens needed a logo and a website that accurately reflect their brand personality and high-quality work. They wanted a design theme that could stand alone and be used with other Creativ Kitchens marketing collaterals as well as in all their branding and promotions for the years to come.

Moreover, they wanted a website that is both beautiful and useful to the target audience. This website will be housing packs of product literature, galleries and brochures, making it absolutely important to make sure the site will be loading and performing without issues despite the volume of the content.

Solutions

The Website Marketing Group developed a logo and website with a look and feel that says “premium and world-class,” also but also “accessible and inviting.” A vibrant colour scheme, evocative visuals and a contemporary tone echo the current, high-impact and valuable solutions from Creativ Kitchens.

For the logo: The Website Marketing Group provided 9 unique designs that incorporated the company's distinctive orange colour. The final logo is sleek and contemporary, with the graphic of the “C” representing the modern kitchens that Creativ Kitchen provides. The logo was a central part of Creativ Kitchens' rebranding and features prominently on their new TWMG- powered website.

For the website: The site was built to support the rich volume of information about the company's products and services. Through considerate information architecture and smart development, the website was able to offer visitors the following: optimised user flow, effective information delivery, proof of Creativ Kitchens' superior work, and a clear path to action.Every page on the website is fully optimised to fuel its online presence. A content management system was set up to allow for routine site updates or changes from the company's chosen administrators.

Results

With a unique logo and an optimised website in their marketing arsenal, The Creativ Kitchens brand has become more memorable and more credible, both online and offline. With customers gaining more understanding of how the company can solve their problems, the leads and conversions generated from the website have skyrocketed and continue to be a strong influence in the growth of Creativ Kitchens.