Hot off the digital press: white ink printing

Roll out the red carpet, strike up the band: white ink has just come to digital printing! Here’s why we’re making a bit of a fuss over it.

SO…WHAT’S THE BIG DEAL?

Back in the day, you could only use white ink in offset printing. Offset is fantastic for producing top quality, large print runs, but it also has the potential to cost a small fortune in set-up for short-run jobs. Any job that required a quick turnaround or smaller print run often meant that you had to either sacrifice creativity or be prepared to dig deep into your pockets. With white ink now able to be digitally printed, you have a lot more options available, without the expense.

WHITE INK PRINTING: DIGITAL VS OFFSET

This new trend is making its way throughout the world of design and printing and there are a great many benefits to switching over from traditional offset printing to digital printing. Some benefits include:

a faster turnaround (no need for plates and mixing inks)

variable data

no set up costs

a wider range of stock options

an ability to print on specialty materials, and

cost-effective short print runs.

White ink is the perfect tool to create a premium look on various coloured paper stocks and a magnitude of other products on digital runs. It’s time to say goodbye to boring standard white stock.

WHAT CAN I USE IT FOR?

When it comes down to where it is most useful, you can find a great many products that can benefit from white ink printing. Some products include packages, flyers, posters, booklets, magazines, business cards, invitations, stickers and menus. In the commercial domain, white ink printing is perfect for direct mail, greeting cards, point of purchase materials and a wide range of material substrates.

WHERE CAN I FIND IT?

Orion Creative works closely with expert printers who specialise in digital printing. With state-of-the-art printers such as HP’s Indigo Press, we are able to create unique white ink print work, which is a rarity of its kind. The Indigo Press is an environmentally friendly printer that creates quality print work at an affordable price.

If you’d like to be a part of the newest trend sweeping across the design and printing world or just looking for new and creative ways to get your business noticed, contact us today and we’d be happy to help!