Advertising

'The Matrix Online' Gets In-Game Ads

Set in a virtual, persistent online universe in which millions of players around the globe can participate, The Matrix Online will feature cutting-edge graphics, real-time martial arts combat and a rich storyline that picks up where The Matrix Revolutions, the third chapter in The Matrix film trilogy, leaves off.

Real-world advertisements will begin appearing on billboards around the Mega City after Update 38 goes live. Just like real-world billboards, they'll change to feature new advertisements over time. (Don't worry: Your favorite ads for Slumberil, The Sentinel, etc., will remain a part of the game.) These static advertisements will not affect game performance in any way.

The inclusion of Massive in-game advertising opens up the possibility of something many community members have been asking for, player advertising around Mega City. We will be looking into the idea of running contests for selecting player-generated ads in the future as a way of incorporating these ads into the game. Once we have confirmed we can do this, we will make an announcement on Data Node One. Stay tuned and we will keep you updated on our progress over the next few weeks.