Super Bowl Precis

Hyundai Ad

Super Bowl Precis

Hyundai Ad

Hyundai Genesis Super Bowl Ad

Hyundai, in their 2016 Super Bowl commercial "First Date", aims to sell their new and improved Hyundai Genesis by portraying a sneaky father following his daughter around for a night.

Kevin Hart gives the keys to his daughter's date for the evening. When they leave, he follows them around by popping up and watching them during a movie, carnival and when they were about to kiss each other in the car.

Hyundai uses emotional appeal to covey the capabilities of their updated car in order to reassure their costumers or potential costumers that they'll know where their car is at all times.

Using a humerus tone, the intended audience for their Hyundai Genesis commercial is geared towards parents and/or anyone who drives .