Macaron Day 2012 … Is Today

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If you’re sitting down, you should know that it’s Macaron Day. In Paris, where holidays are done right, it’s Jour du Macaron, and about eight hours ago, hundreds of thousands of schoolchildren woke up singing a lovely song about pastel-colored magic then promptly flooded les rues with their best patisserie-heat-seeking game in tow. More important for our purposes, today in NYC twelve participating merchants of sweets will hand over a free macaron if you use this code phrase: “I am here for Macaron Day NYC.” Try this out at Bouchon Bakery, Cannelle Patisserie, Epicerie Boulud, Dominique Ansel Bakery, and a bunch of other participating locations listed here.

This crazy holiday of all holidays was created by the Yoda of the modern macaron, Pierre Hermé. Two years ago, our own meringue ambassador François Payard enlisted a few confectionery friends in order to spread the message in the States. A portion of all the day’s macaron sales generated in association with the promotion will be donated to City Harvest.