18/10/2010 | Our company

Frost & Sullivan presents KARL STORZ as the winner of the 2010 Asia Pacific Frost & Sullivan Growth Leadership Award in the Endoscopy Market which is hand over on October 18th in Singapore. This is based on its exemplary growth and performance in increasing its market share in this region. KARL STORZ recorded a strong growth in the year 2009, increased its market share by 7.0 percent. The Company’s continuous efforts in providing training, workshops and online education to its end users are some of the main reasons for achieving this high growth in market share in 2009. Other factors like the recipient’s reputation for high quality and good service have also contributed to its success.

Frost & Sullivan analyzed companies’ efforts based on the number of new customers, new segments, and commitment to business expansion coupled with market growth. After extensive secondary and technology research combined with interviews with all market participants Frost & Sullivan announced KARL STORZ as the Award recipient.

“In the technological front, KARL STORZ pioneered the development of Full HD endoscopy camera in 2007. The company remains focused on delivering unmatched optical quality, ergonomically designs with modern functionalities and creating better interface with computers. All of this provides a strong foundation to KARL STORZ and hence to be recognized as the market leader in creativity, versatility and competence” explains an analyst from Frost & Sullivan.

KARL STORZ and all subsidiaries of the Asia Pacific region very much appreciate this great honour in receiving the Frost & Sullivan Growth Award. Dr. h. c. mult. Sybill Storz, Managing Partner of the KARL STORZ Group explains the company’s position as follows: “We are absolutely pleased to receive the Frost & Sullivan Asia Pacific Growth Leadership Award. Winning this Award confirms our growth and quality strategy. With over six decades of experience and our often-proven innovative power, we will continue to set high standards for products with outstanding quality, functionality and ergonomics to benefit physicians and the well-being of patients. Our corporate strategy is based on our understanding of the customer and the market. We will further continue to improve our international structure in order to serve our local customers even better.”

KARL STORZ in the Asia Pacific Region
Innovative achievements in modern endoscopy are closely associated with the name KARL STORZ. The still family owned company was founded in 1945 in Tuttlingen, Germany. From the very beginning the company has demonstrated how products and services can be developed using cutting edge technology and recognising customer needs and market trends. Today the company employs 5.300 people in 49 locations worldwide and offers a product portfolio for 16 medical disciplines providing endoscopes, endoscopic instruments and units as well as integrated operating room concepts.

As early as in the 1970s KARL STORZ expands its activities into the Asia Pacific Region. In collaboration with renowned doctors it has been extremely successful in promoting and supporting the spreading of minimally invasive surgery. Working closely with local dealers helped KARL STORZ to further expand its market activities in Asia Pacific. Years later, KARL STORZ decided to set up regional offices in Singapore, Japan, China and Australia to provide its customers with the best possible service at a local level. Being present enables KARL STORZ to adapt quickly and efficiently to market circumstances.

The first subsidiary was established in Singapore in 1990 in order to manage all direct sales, service and marketing activities. Since 2008 the KARL STORZ Endoscopy Asia Marketing Pte. Ltd. serves as the Asia hub and provides enhanced marketing support to local subsidiaries and dealers. KARL STORZ Endoscopy Japan K.K. was established in 1995. Only one year later the first office in China has opened as a result of the rapid development in business and in order to facilitate the introduction of new surgical techniques and technology to the market. Three years ago the first Australian subsidiary was established providing regional sales and service.