Yianni Papadopoulos, the marketing director at Omega Pharma UK and Ireland, said: "We are entering a new phase of our business plan on the back of sustained growth in the UK and Ireland, and the time was right to find a strong team who share our values and will help us lead the category with game-changing creative."

Neil Simpson, a founding partner at The Corner, said: "I was so happy, I hugged the client."

Omega Pharma’s products include Nytol, Jungle Formula, TCP and Buttercup. Its existing global relationship with Grey on Nytol will not be affected.