One of the largest social media news stories this week has been around the ‘retirement’ of social media celebrity Essena O’Neil. As an 18 year old health and fashion blogger whose Tumblr, YouTube and Instagram accounts had over 500,000 followers,...

When I developed Social Media Planner I was working extensively with the public sector, so the first scenarios I designed were specifically for councils and government agencies. I custom-designed scenarios for different training groups, often based on who was...

Have you ever wondered whether your social media strategy is delivering the maximum return for your business? Or have you or your organisation resisted using social media in your marketing and communications as you’re unsure where to start? I have too, and over...