DATA DRIVEN UX Design

Iterative prototypes and wireframes

About Tim

USER EXPERIENCE & UX/CREATIVE DIRECTION

Tim Murphy: User Experience /Creative Direction
UX Leader with a strong executional mindset, experience, vision, and a full real-world understanding of leading multi-functional teams in end-to end-development of experiences that exceed business and user expectations.

With a solid background in Creative Direction, User Experience, Advertising, Design, Marketing, Usability, Research, Testing, Data & Analytics, and a philosophy of "Informed Common Sense" I have a unique aptitude as a holistic leader, coach, and mentor.

In my somewhat circuitous career path as a UX Leader, the many roles I have had all evolved from my holistic thinking and entrepreneurial spirit. This included being an Owner & Principal in an Advertising Agency, Creative Director, User Experience Designer, Marketer, and a University Professor of Design. My varied background helps me understand and connect the many aspects of user and business needs, behavior, analytics, product development, testing, and optimization in the pursuit of making our LEGO experiences a little more awesome.

I leverage my years of experience in the Toy, Financial, Pharmaceutical, Medical Device, eCommerce and Microelectronics industries to help deliver exceptional results. I apply my love of visual design, human perception, behavioral psychology, social psychology, analytics, discovery and mentoring to every task.

UX Practice

Tim Murphy - UX Process

prototypes and wireframes

Iterative prototypes and wireframes for continuous improvements in an agile development environment.

Personas

Segment Based Personas are a hybrid of both segments and personas and can provide a rich understanding of user needs, and motivations of online behavior.