Jack in the Box Pulls Toys from its Kids’ Meals

Jack in the Box has eliminated toys from children’s meals, winning the approval of consumer advocates who claim fast food corporations use the toys to attract kids to unhealthy meals. “We hope that McDonald’s, Burger King, Wendy’s, and Taco Bell are paying attention to Jack in the Box, which has decided to stop using toys to market fast-food meals to children,” the Center for Science in the Public Interest said in a statement. “It’s too bad that McDonald’s, Burger King, Wendy’s, and Taco Bell think they can’t compete on the basis of quality, value, taste, or nutrition, but instead must resort to such a discredited marketing tactic to lure families to their businesses.” However, Ad Age notes that Jack in the Box rarely markets to kids and is a fraction of the size of McDonald’s.

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