SUNDANCE: BLUE ROCK CUTS 'U2 3D'

January 22, 2008

The feature runs 85 minutes and consists of clips culled from more than
600 hours of footage, shot during seven of the band’s concerts during
its 2006 Vertigo World Tour. No less than nine pairs of digital 3D
cameras were used for the project, which documents 15 of the band’s
best performances.

Selecting footage took eight months. Wicki would send the edits to
3ality in Burbank and continue working. The next nine months were spent
in Los Angeles, working directly with the California-based 3D team.

“The development of 3D layering and compositing by 3ality enables
viewers to see multiple images composed on the screen at the same
time,” Wicki explains. “This is also the first time that audiences will
see CGI blended so seamlessly with live action.”

“Olivier became an important member of the production and post
production team during editing,” notes director Owens. “His ability to
understand my artistic vision is deeply rooted in our mutual passion
for art and music.”

Bluerock partner Spontaneous (www.spon.com) was also heavily involved
in the project, with creative director John Leamy designing the film’s
opening title sequence, logo and poster. He also edited the trailer.

“This project is something that will be seen all over the world, so we
wanted the concept to feel exciting and match the energy of the film,”
explains Leamy.

The film will be distributed by National Geographic Entertainment in
IMAX beginning January 23rd, and expanded in Dolby, Real D, and other
digital 3D formats on February 15th.