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Sponsorship has long been a cornerstone of the Credit Suisse corporate strategy. As in every area of our business, the emphasis here is on quality, sustainability, and partnership.

Passion and Pursuit of Excellence

Credit Suisse cooperates on sponsorships with select institutions. Some, such as the National Gallery in London and the Bolshoi Theatre, are household names all over the world. Others are primarily of regional and national importance. These include the Swiss Football Association with all of its national teams, the Lucerne Festival, and the Kunstmuseum Bern. As brand ambassador for the bank, Roger Federer enjoys special status. However, regardless of how well known they may be, or the field in which they work, all our sponsorship partners have one thing in common: their passion for what they do, and their pursuit of excellence – an ethos that we share at Credit Suisse.

National Teams – Insights and Stories

Swiss national coach Vladimir Petkovic discusses positive energy, tough decisions, and the finals for the World Cup qualification.

Focusing on Long-Term Partnerships

Sponsorship has been a firm feature of our corporate and communications strategy for more than 40 years, with culture and sports as the focus of our activities. In the cultural sphere, the main thrust of our sponsorship is supporting individuals, organizations, and institutions from classical music and the fine arts, from around the globe. In sports sponsorship, which is more nationally oriented, the key areas are football, golf, and equestrianism. Roger Federer, who has been a global ambassador for Credit Suisse since 2009, occupies a very special position.

2014-04-22 Seventeen-time Grand Slam champion and Credit Suisse ambassador Roger Federer visited the Uetlihof offices in Zurich on April 8. He strolled through the corridors all afternoon signing autographs and gave a one-hour interview in the auditorium with former tennis player and coach Heinz Günthardt. View the highlights of the day in the video.

Zurich Film Festival

2014-09-19 In the space of 10 years, the Zurich Film Festival has gone from a small, regional festival to an internationally acclaimed event.

Making-of: Football Meets Capoeira

2014-06-18 This making-of shows the shooting of the TV ad for this year's football World Cup, starring freestyle footballer Martin Schopf. In the video, you can see how the filming went and what is in store for you in the ad.

A Blast of Brass from New York

2013-05-14 On the occasion of the New York Philharmonic Orchestra's visit to Zurich as part of their EUROPE/SPRING 2013 tour, the orchestra's Principal Brass Quintet gave a free public performance at Zurich's main train station.

Goodwood Revival Video 2013

2014-01-22 The restored Credit Suisse Race Control building was opened by Lord March and Sir Stirling Moss at the Goodwood Revival 2013. Sir Stirling, Jochen Mass, Alain de Cadenet and Doug Nye had many stories to tell about the historic building.

Swiss Football: How a Little Nation Has Made It Big

2014-01-14 The Swiss national team has a host of footballers with the ability to compete at international level. The football association's training concept has turned footballers "made in Switzerland" into a popular export.

Preparing for the Debut: A Film about Laura Schmid

2013-10-30 What does a recorder player do on the day of her major concert? During her debut at the Lucerne Festival, Laura Schmid, winner of the 2013 Prix Jeunes Solistes, shows us what is most important to her before a big performance.

A Day in the Life of Clarinetist Pablo Barragán

2013-10-30 He admits to being a bit nervous: The young clarinetist and winner of the 2013 Prix Jeunes Solistes, Pablo Barragán, is refreshingly frank in this video prior to the Lucerne Festival. And he stresses that music is for enjoyment.

Nurturing Young Talent

We recognize that in order to make it to the top in sports and culture talent needs to be nurtured and supported from a very early age. As such, developing young talent is an integral part of the Credit Suisse sponsorship strategy. In football, for example, half the sponsorship funding for the Swiss Football Association is invested in coaching gifted young players. This is clearly paying off: The Swiss squad won the FIFA U-17 World Cup in 2010, and the U-21s were runners-up in the 2011 European Championship, proving that Switzerland's young footballers definitely have what it takes.