Tag: Bulk SMS as Part of our Marketing Campaign

Over the past several years the vertical of digital landscape has shuffled at a greater extent. This change led to multifarious opportunities for strategic marketers in terms of business communication, value and trust. The rapid emergence of high-end Smartphones and mobile technologies have fuelled the spark with continuous connection and instant accessibility of real time data. The mobile emergence has composed a platform for integrating email, social and mobile communication together. BulkSMS Marketinghowever has emerged as a winner overall.

The USP of BulkSMS Marketing:-

If we consider the basic communication behaviour of the masses using SMS, we find these major benefits for business-

Maximum Reach:

Leave the world behind and just set an example with Delhi, the capital city of India. Surveys say that an individual in the city has almost 3 mobile connections per person. The number of persons how love to text and receive message has increased dramatically in recent years. That is why I do believe that an effective SMS marketing strategy can increase the reach of your campaign easily.

Easily Measurable Results:

Since a single individual carries his phone with him, chances of messages to get opened are high. The average response rate of a text message is also very encouraging. Almost 20-30% of text messages are getting answered instantly so it is possible to decide the decision based on outcomes.

Consumer Preference:

Mobile marketing plays a significant role in deciding the consumer preferences as well. Every buyer has his own preference when he decides to buy a product or service. Using comprehensive campaigns, it’s no way tough to get the insight of consumer behaviours.

Better chances that the SMS will be Read

There is a better chance that the SMS will be read by your target customer. When the customer hears a buzz he will check his phone. The chances of an SMS being opened and read are better that of an email be opened and read.

There’s a costly myth about mobile marketing: it’s all about Apps and devices. The truth is, the key to mobile marketing is about engagement; and there’s an easy way to engage mobile users: SMS/Text Campaigns!

SMS is an incredibly reliable and powerful communication tool. Nowadays, almost everyone has a mobile phone. On top of that, with 98% open rate within 15 minutes of receipt and 90% reply rate within 3 minutes; SMS should definitely be integrated as a powerful engaging approach in your overall marketing strategy.

As a result, we are presenting the top 5 reasons why you should embrace SMS as part of your marketing campaign:

1. SMS works across all operating systems

Unlike mobile apps, SMS capabilities don’t need to be adaptive across different operating systems. Additionally, it’s already built into phones; so, regardless if a customer is using android or iOS, you’re able to reach all of them in a cost-effective way.

2. SMS works on all phone types

If you are targeting a demographic that doesn’t have access to a smartphone, for example seniors, certain Smartphone-specific tactics — such as one that is centered around mobile apps — have a good chance of being wasted. However, SMS technology works on any type of phone from the past two decades and there is no sign of the SMS capability becoming obsolete in the future. As a result, SMS enables you to reach a wide audience without alienating a key consumer segment.

3. Customers take a proactive role with SMS campaigns

As opposed to most email campaigns, customers are actively when they opt-in to receive messages on their mobile devices, specifically with SMS. As a result, the recipients are acutely aware they chose to receive SMS messages and, as a result, are more likely to be engaged with your campaign.

4. SMS campaigns create a personal customer experience

With mobile SMS campaigns, brands are able to communicate with customers via more personalized medium. Customers and marketers can enjoy a symbiotic relationship as customers receive more custom messages and marketers are able to receive responses in real-time and gain valuable insights from the interaction.

5. SMS campaigns yield both a high response rate and high conversion rate

As stated before, 98% of text messages are opened within the first 15 minutes of receipt and 90% are replied to within the first 3 minutes. By contrast, emails campaigns have a 25% open rate and also battle against spam and other email filters. As a result, when considering promotions, contest or general updates, SMS campaigns are a no-brainer.