They’re not handling that challenge well: Forrester found that most B2B blogs are “dull, drab, and don’t stimulate discussion.” Seventy percent stuck to business or technical topics, 74% rarely get comments, and 56% simply regurgitated press releases or other already-public news.

In order for a blog to be interesting and interactive, these companies must leverage their entire organization. This is exactly what we educate and train our clients on doing at Compendium Blogware (www.compendiumblogware.com)..shamless plug!