began to appear on U.S. highways in the mid-twenties. A Minneapolis
insurance man named Clinton Odell was ordered by his doctor to find a less stressful line
of business. Along with a chemist, he made the curious choice of developing a
brush-less shaving cream, named Burma-Shave, because Burma was where some of the
ingredients came from. Attempting to market the product door to door proved every
bit as wearing on the nerves as the insurance business. Then, in 1925 Odell's oldest son,
Allan, had the idea of installing signs alongside highways leading into the city.
And another legend was born.