Initially, the avenue is mostly empty, as the player is assigned by the owner to develop it. Because of this, much of the avenue's content can be customized to the player's liking, including its shops, which provide various services relevant to Trainers.

Join AvenueAn avenue that grows as you deepenexchanges with other people.

Visitors

The visitors strolling down the avenue are key to its development. It is by engaging these that shops can be opened and visited.

A set amount of strolling NPCs, known as the player's fans, will arrive at the avenue each day. This amount is determined by the avenue's rank and the player's game progression. After the player has entered the Hall of Fame, Gym Leaders will occasionally arrive among these, as a bonus. The avenue can hold no more than twelve visiting NPC fans at a time. Consequently, no NPC fans will arrive on a day where this limit is already reached, even if the player subsequently makes room. This also means that any amount of arriving NPC fans that would have otherwise exceeded the limit will be capped.

Additionally, other players of Black, White, Black 2, and White 2 will visit the avenue when they are registered by the game. This is done through any means connecting two player's games, such as the C-Gear's Tag Log, battles, trades, and interaction between Pokémon Dream World accounts. Other player's overworld appearance will be of the Trainer class selected on the player's Trainer Card, and they will use the player's self-customized avenue dialogue parts (if applicable; will otherwise use Passerby Analytics responses, if applicable), and carry various information about how the player's game file was upon registration. To get a player to visit again, their game must be registered again, after at least a day has passed.

In order to open a shop, the player must invite a visitor to do so, which will make him or her a resident running a shop of his or her preferred type and personal variation, if applicable. The avenue can contain a maximum of eight shops at a time. After this limit is reached, inviting visitors will require replacing an existing shop.

With the exception of the first visitor, Janus, the NPC fans' shop type preferences and shop variations are the same for all games, presented in the table below. The shop type preferences and shop variations of multiplayer representations vary from player to player, but are static and will not vary with the game of the visited avenue. Gym Leaders cannot be invited to open shops.

Recommending shops

Instead of inviting a visitor to open a shop, the player can also choose to recommend a visitor to visit one of the avenue's established shops, after which they will leave. Successful recommendations result in popularity point gains for the recommended shops and the avenue itself, which determine their respective ranks.

Unlike when inviting visitors to open shops, the shops a visitor wants to visit are not always limited to one type and vary from visit to visit. Before recommending, visitors will indicate what kind of shop they would like to visit by uttering one of the phrases listed below. By answering multiple-choice questions concerning personal information and preferences, the player can unlock additional visitor phrases, which are not present in the table.

Sometimes, visitors will be persuaded by shop owners to visit shops beyond the one initially recommended, starting a chain which increases the popularity of each visited shop, until the visitor is dissatisfied, declining with "Next time." A visitor's satisfaction with subsequently visited shops is unrelated to his or her uttered visitor phrase. During a chain, the popularity point value will increase by 25% of its original value for each shop. However, the avenue itself will not receive popularity points for each shop visited, receiving only the amount yielded to the final shop.

Phrases for recommendations

Visitor phrase

Appropriate shop(s)

Points

Raffle

Salon

Dojo

Market

Florist

Antique

Café

Nursery

*

*

I want to get excited about something!

✔

75

100

I want to get excited about something!

✔

150

200

I want to feel excited!

✔

150

200

I want to win prizes.

✔

150

200

Is there any place where boys will be thrilled?

✔

✔

✔

150

200

I want to go to a flashy shop.

✔

✔

150

200

Is there a place where I can test my intuition?

✔

✔

150

200

I want to make my Pokémon more beautiful.

✔

150

200

I want to find a service that makes my Pokémon great!

✔

✔

✔

✔

75

100

I want to go to a place where Pokémon are.

✔

✔

✔

✔

150

200

I want to hatch an Egg.

✔

150

200

I want to go to a cute shop.

✔

✔

150

200

I want to see the craftsmanship of a person in a shop.

✔

✔

150

200

Is there any place where girls will be thrilled?

✔

✔

✔

150

200

Is there a place where I can be less stressed?

✔

✔

✔

150

200

I want to go to a shop with a cool and mature look.

✔

✔

150

200

Is there a place where I can warm up?

✔

✔

150

200

I want to buy a lot of items that only Trainers can use!

✔

75

100

I want to buy a lot of items that only Trainers can use!

✔

150

200

I want to get a good deal.

✔

✔

150

200

Is there a place where I can enjoy window shopping?

✔

✔

✔

150

200

I want to go shopping!

✔

✔

✔

75

100

I want to buy some delicious Berries!

✔

?

?

I want to get Berries.

✔

150

200

I want to go to a shop with a country look.

✔

✔

150

200

Is there a place where I can relax?

✔

✔

✔

✔

150

200

I want to find a rare treasure.

✔

150

200

I want my Pokémon to have a delicious meal.

✔

75

100

Is there a place where I can lounge around?

✔

✔

✔

150

200

It's a wonderful avenue! Please take me to a shop you recommend!

Any shop

37

50

Frankly, the place I want to go is there!

Any shop run by a female clerk

90

120

I want to wander around the avenue. If there's a shop with a female clerk, I want to go there.

75

100

Now, where do you think I want to go?

45

60

Take me where I want to go! With your intuition!

180

240

I want to wander around the avenue. If there's a shop with a male clerk, I want to go there.

Rank

The avenue and all of its individual shops each have their own rank, all starting at Rank 1. To reach the next rank, the required amount of popularity points must be gained by recommending shops to visitors. Upon reaching a new avenue rank or shop rank, the amount of popularity points required to reach the next rank will always be at its maximum, ignoring any popularity point gain exceeding the previous requirement. For example, if the avenue needs 20 points to reach the next rank, there is no difference between an increase of 20 points or 1000 points.

Avenue rank

For each rank higher than Rank 1, the prices of the avenue's shop's services are decreased by one percent, capping at a 40% discount.

As the avenue's rank increases, NPCs will start residing in the players office and on the avenue. These will ask the player multiple-choice questions concerning personal information and preferences. The answers given will be used to determine various outcomes when players interact on each others avenues. One of these NPCs, namely the man residing in the player's office wearing a black suit and shades, does not follow this pattern, and will instead provide some information about the current shop owners in the player's avenue - this applies only to the multiplayer representations owning a shop, as the man will have no information about regular NPC fans. He will not have as much information about players of Black and White as he will have about players of Black 2 and White 2.

Upon reaching Rank 20, the owner of the avenue will appear in the player's office, after which a sequence follows, where the player and his or her four assistants walk down the avenue, greeting all of the shop owners, displaying various information about the avenue's current status, as they are cheered on. This feature has its own background music, ジョインアベニューであいさつ! Join Avenue Salutation!

The owner of the avenue will reward the player with an item for every rank increase after Rank 20, as presented in the table below.

The amount of popularity points required to reach the various avenue ranks are as follows.

Avenue rank requirements

FromRank

ToRank

Points

?-19

?-20

1000

20-40

21-41

1500

41-?

42-?

2000

Assistants

Avenue rank also determines the amount of assistants residing in the player's office, and which services they provide.

Assistant No. 1

"Leave registration to me!"

Can check avenue status, change the player's avenue title, and change various avenue dialogue parts. After reaching Rank 10, this assitant can also change avenue name (under usual restrictions). After reaching Rank 20, the greeting feature can be reactivated at any time by talking to this assistant.

File:Ace Trainer f OD.png Jacci (Japanese: イチミ Ichimi) holds this position by default, residing in the player's office from the start.

Assistant No. 2

"Ask me about shops!"

Can tell a perfect shop for the player, letting the player choose from a list of different types of shops. The length of this list increases with the avenue's rank, ultimately containing all eight shop types.

Future (Japanese: ミライ Mirai) holds this position by default, residing in the player's office from the start.

Assistant No. 3

"Let me organize everything!"

Can move the player's Pokémon in the Pokémon Storage System, show various Record Rankings about the player and the players whose multiplayer representations reside in the avenue, change the roles of assistants, and change the physical order of shops in the avenue. After reaching Rank 6, this assistant can also change the appearance of the avenue's neon arch between four styles: Star Orange, Aurora Purple, Cloud Light Blue, and Stone Green.

Gardner (Japanese: パソキチ Pasokichi) holds this position by default, arriving as a reward for reaching avenue Rank 2.

Assistant No. 4

"Leave Pokémon healing to me!"

Can heal the player's Pokémon.

Elethia (Japanese: チュ Chu) holds this position by default, arriving as a reward for reaching Rank 4.

After reaching Rank 8, the default assistants can be replaced by visiting multiplayer representations that the player is able to recruit.

Shop rank

The rank of a shop determines the services it provides. The maximum rank a shop can reach is Rank 10, after which it will stop receiving popularity points, although it can still be recommended to visitors, contributing with popularity points to the avenue rank. Any service provided by a shop can only be provided once per day, unless the shop's rank goes up, in which case it will refresh.

When all eight shops on a player's avenue have reached Rank 10, the shop owners decide to run a special promotion, which lasts for seven days. During a promotion, all services are discounted beyond the usual avenue rank-based discount, making it possible to break the 40% discount cap during such a period. Raffle Shops, which are free and thus cannot be discounted, give the player two chances instead of one during promotions.

All shops change appearance and name when reaching Rank 4, and again at Rank 8, as presented in the table below.

Shop names

Shop type

Rank 1-3

Rank 4-7

Rank 8-10

Raffle Shop

Dream ★ <name>

Lucky ★ <name>

Happy ★ <name>

Beauty Salon

Barber <name>

Salon <name>

Studio <name>

Dojo

<name> Fitness

<name>'s Ring

<name>'s Colosseum

Market

<name> Mart

<name>'s Shop

<name>'s Emporium

Flower Shop

Florist <name>

<name>'s Flowers

<name>'s Garden

Antique Shop

<name>'s Antiques

Gallery <name>

<name> Museum

Café

Deli <name>

<name>'s Kitchen

Bistro <name>

Nursery

<name> Place

<name> Corner

<name> Land

The amount of popularity points required to reach the various shop ranks are as follows.

Shop rank requirements

FromRank

ToRank

Points

1

2

200

2

3

250

3

4

300

4

5

350

5

6

400

6

7

500

7

8

600

8

9

800

9

10

1000

Raffle Shop

Visitor wanting to open a Raffle Shop:

"I would want to make everyone excited."

A Raffle Shop (Japanese: くじびきやLottery Shop) provides a free, daily raffle as its only service, where the player wins a random prize. The chance of getting a greater prize increases with the rank of the shop.

The services provided by Raffle Shops do not vary with the shop owner.

Beauty Salon

Visitor wanting to open a Beauty Salon:

"I would want to make people's Pokémon more beautiful."

A Beauty Salon (Japanese: びようしつBeauty Parlor) offers various services increasing a Pokémon's friendship, with most of these also lowering its effort values. If the chosen Pokémon is already at maximum friendship, the shop owner will decline to provide the requested service.

The services provided by Beauty Salons vary with the shop owner along two different variations, referred to as A and B in this article.

Antique Shop

Visitor wanting to open an Antique Shop:

"I would want to collect unique items and surprise everyone."

An Antique Shop (Japanese: ふるどうぐやSecondhand Store) sells various unidentified items which are appraised by the shop owner after purchasing, granting the player a Hard Stone or a surprise item. In the event that the player does not receive the identified item, due to already having 999 articles of it, the payment will not be refunded.

The services provided by Antique Shops do not vary with the shop owner. However, variation between Antique Shop owners is found in terms of what actual items the, otherwise identical, unidentified items can contain. These variations are referred to as A, B, C, and D in this article.

Antique Shop items

Rank

Item

Price

Possible contents

9

Chunk S Rank

2000

6

Chunk A Rank

1500

3

Chunk B Rank

750

1

Chunk C Rank

500

10

Polished Rock

600

*

*

8

Rough Rock

500

*

*

?

Rugged Rock

400

*

*

?

Jagged Rock

300

*

*

10

Small Box

750

*

*

*

*

7

Ordinary Box

650

*

*

*

*

4

Big Box

450

*

*

*

*

1

Super Big Box

350

*

*

*

*

10

Dusty Stone

500

*

*

8

Dingy Stone

400

*

*

5

Black Stone

300

*

*

2

Dirty Stone

200

*

*

Café

Visitor wanting to open a Café:

"I would want to make delicious meals for Pokémon and make them happy."

A Café (Japanese: カフェCafé) offers various services increasing a Pokémon's friendship, effort values, or level. A Pokémon will not evolve or learn new moves when its level is increased in this manner.

The services provided by Cafés vary with the shop owner along two different variations, referred to as A and B in this article.

Café services

Rank

Service

A

B

Price

A

B

10

Wonder Dinner

✔

✔

96000

8

Wonder Dessert

✔

✔

45000

?

Secret Dish A

✔

72000

9

Secret Dish B

✔

72000

8

Secret Dish C

✔

72000

9

Secret Dish D

✔

72000

?

Secret Dish E

✔

72000

8

Secret Dish F

✔

72000

8

1

Power Lunch F

✔

✔

36000

7

4

Power Lunch E

✔

✔

36000

6

5

Power Lunch D

✔

✔

36000

5

6

Power Lunch C

✔

✔

36000

4

7

Power Lunch B

✔

✔

36000

1

8

Power Lunch A

✔

✔

36000

4

Friendly Combo

✔

✔

2000

3

Loyalty Meal

✔

✔

14000

2

Wonder Brunch

✔

✔

15000

1

Friendly Drink

✔

✔

500

1

Friendly Lunch

✔

✔

1000

Nursery

Visitor wanting to open a Nursery:

"I would want to spend my days helping Pokémon Eggs hatch."

A Nursery (Japanese: ほいくじょNursery) offers various services that make Eggs hatch faster.

Nurseries are initially inaccessible. Once unlocked, by entering the Hall of Fame and reaching avenue Rank 15, certain compatible visitors (such as NPC fans Jaylen and Jess) will change shop type, meaning that they will ask to open a Nursery upon invitation, rather than their previous shop type. In the event that such a character is already residing in the avenue with their initial shop type, the player can change that shop into a Nursery. If such a change is made, the shop's rank is kept, but the amount of popularity points required to reach the next rank will be reset to its maximum.

The services provided by Nurseries do not vary with the shop owner.

Nursery services

Service

Price

No. of uses at Rank

10

9

8

7

6

5

4

3

2

1

Warm Lv. 5

2500

6

2

?

?

0

0

0

0

0

0

Warm Lv. 4

2200

4

2

?

?

0

0

0

0

0

0

Warm Lv. 3

1800

3

3

?

?

3

2

1

0

0

0

Warm Lv. 2

1200

2

4

?

?

3

2

2

2

1

0

Warm Lv. 1

600

1

3

?

?

3

3

3

3

3

3

Trivia

Like other in-game features depending on a DS clock, Join Avenue will be interrupted for a day if any changes are made to the date or time settings of the DS system in use (including those caused by changing to another DS system).

Raffle Shops are the only places the player can get a Master Ball outside of the main story without interaction with other players in Generation V.

All 49 NPC fans visiting Join Avenue have names beginning with letters J or A, in reference to the location's name. This is also the case in the Japanese versions, with the exception of the differently programmed first visitor, Janus, who is named ハジメ Hajime.

Furthermore, their overworld sprite appearances are limited to those available on Trainer Cards.

In place of landmarks, the Town Map provides three live statistics for Join Avenue: current avenue rank, recommended or invited, and current visitors.