Companies tend to wax and wane. IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but managing to come back from a negative brand equity. (In a negative equity...

Apruve also became an official partner of the IBM Websphere commerce platform. It helps companies with order management, marketing and offering enhanced buyer experiences, according to IBM, while also providing a secure cloud...

Many Vendors, Many SaaS Visions The SaaS market is fragmented, with different vendors leading each segment: Microsoft, Cisco and Google lead in the collaboration market; Salesforce, Microsoft and Zendesk head the customer relationship management market; Oracle, SAP and Infor lead the enterprise resource planning market; ADP, Workday, and Ultimate Software lead the human resources/human capital management market; Adobe, Intuit and Microsoft lead in other enterprise apps; and IBM, ...

IBM and Apple in 2014 entered a partnership to develop business apps for the iPad and iPhone using its analytics and big data capabilities. The two companies last year advanced that partnership, with IBM announcing plans to extend its Watson cognitive technology...

"I believe [what] we are seeing in the spread of open source qualifies as a generational shift that began nearly two decades ago when IBM started the bandwagon rolling for Linux in the data center," said Charles King, principal analyst at Pund-IT...

At the same time, Oracle has been pushing its cloud capabilities aggressively, and IBM has claimed that its cloud revenue in the most recent quarter reached $3.9 billion, which would put it on pace to generate $15.6 billion over the next 12...

It's also not surprising that a long list of established software companies, such as Microsoft, Oracle , IBM or others, didn't get there first. To understand the moment, we need to understand some of the economics behind it all.

Now, you wouldn't just cut the brand -- you'd transition it, and the likely first step would be to strengthen the sub-brands, similar to what IBM did with ThinkPad before selling the line and firm to Lenovo . But which brand?

The Swedish government recently faced an upheaval following the discovery that all Swedish citizens' private data had been leaked after it was moved to a cloud run by IBM, a company known for strong cybersecurity. The government replaced two of its ministers...

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