“We are bringing him here because Bob Dylan is a very important legend of music and we think it’s important that Vietnamese people, particularly the younger generation, are exposed to his legacy and what he’s done for music,” he said.

General admission tickets are priced at 900,000 dong (£29), which is slightly higher than Vietnam’s monthly minimum wage. Quinton said that his company was currently only taking ticket reservations because they were still working out details with the tax department.