The transition from military life to civilian life can be hard for some veterans. USAA is an insurance company that caters to veterans and their families and USAA will make the first consumer facing application of the IBM Watson cognitive computing technology.

Watson will be used to advise members of the military and families on the transition from military to civilian life. Watson is being used in a pilot program and USAA members will be able to ask questions to Watson that are related to the transition.Watson reportedly has analyzed and understands more than 3000 documents on topics that are exclusive to military transitions. Watson is designed to gain value and experience over time.

"This is a continuation of our journey to deliver meaningful advice to our members on digital platforms," Shon Manasco, executive vice president of member experience at USAA, said in a statement. "And it reinforces our commitment to finding innovative and distinctive ways to make our members' lives easier. Through this experience, we expect to learn how intelligent assistants like IBM Watson can help service members who may not know exactly where or how to start the daunting transition process."