I think this is the first time Awkward hasn’t had any type of lead-in, and it’s up against stronger competition. I guess it makes sense that it would decline a little, but it’s still sad to see. It should rise more in the coming weeks, but I don’t want to get my hopes up.

Nick

Are we ever going to get numbers for the Kesha show?

Randy

I’m pretty sure why Awkward isn’t on the list is because they don’t have the information at the time they do this list. Last week Zach Stone wasn’t on the list either.

How many times does it have to be said? The list posted by TVBTN is the adults 25-54. It clearly says it at the top of the page in red. “Awkward” didn’t make the list because the episode didn’t receive many viewers in the adult 25-54 category, not because “they don’t have the information at the time”. The same can be said for Zach Stone’s show.

Ike

Yep, first they get the top 100 in adults 25-54, then, to be clear, they sort it by adults 18-49.

So if a show skews heavily towards viewers under 25 and is weak in adults 25-54 then it might not show up on the list, and yet it may still do well in the demos important to MTV.

MTV’s target audience is something like 12-24, isn’t it? Awkward is probably doing really well. Getting enough adults to reach an 0.7 is good. An 0.7 by itself is at least a B- or a B on most cable channels. Given that it doesn’t even show up among adults 25-54, then logically the show must have a metric crapload of adults 18-24, thus hitting the MTV target demo very strongly.

A

Not surprised by Awkward’s ratings decline. It has been pretty bad after season 1 and even then it was only just OK. Got to be kidding me some people say it’s one of the best shows/funniest comedies on tv. Watch better shows.

Kike Kikerson

@ Dillan

Stop with this nonsense. Awkward has been in the top third for last 2+ years every episode. Not spectacular, but always around 2 million viewers and a .7-.9.

Now suddenly it doesn’t show up? Or any other MTV shows that night(some which also should be showing up)? It’s not some age demo loophole, the show is not getting put up in time as it should.