Brand building is a difficult task for any company in existence today and it certainly seems to be something Bitcoin businesses are struggling with. Part of that issue can be attributed to the dislike consumers and retailers have when it comes to “Bitcoin”, although they do enjoy the term “blockchain”. But even Bitcoin companies can take a few simple steps to push their brand in the right direction.

The first time we heard about Dogecoin we thought: “ Just another alt coin?” However it became rapidly clear that that was not the case. Where other alt coins would try some pump and dump schemes ( not all of them but a lot), Dogecoin took a brand and made it their own.

When members of the digital currency community see a coin with the famous dog on it everyone knows its Dogecoin. Now how does Doge succeed in comparison with other alt coins that had “more potential and promised a lot more” on paper? Read more...