The Buyer-Seller Disconnect

B2B buyers have evolved. They are more prepared and knowledgeable, giving them more power than ever before. By the time they meet with sellers, they expect someone who understands their business, who can add value, and who can help them achieve their business goals.

Most sellers fall short, creating a big disconnect. This disconnect has a significant impact on revenue growth:

Close the Gap….
With an Integrated Revenue Engine™

Your reps must become the trusted advisors that your customers need and want. Sales training and skill development are important, but they aren’t enough. Sales challenges can be a signal of misalignment between siloed Sales, Marketing, and Customer Success teams.

Less than 7% of vendors understand their customers business needs and provide valuable insights.

— Oracle/Mainstay

Only 20% of the salespeople executive buyers meet with are successful in achieving their expectations and creating value.

— Forrester

Sales Can’t Do It Alone

High growth companies break down the silos and transform Sales, Marketing, Customer Success and Revenue Operations into a finely tuned Integrated Revenue Engine™.

It starts with a Go-To-Market (GTM) playbook that defines how to dominate the market. It aligns teams around common goals, and lead-to-revenue processes. It optimizes execution with the right people, tools and technologies to close the buyer-seller disconnect.

Who We Help

Marketing

Increase marketing contribution to revenue.

Sales

Add value to win deals and become the trusted advisors buyers are looking for.

Customer Success

Deliver customer value and maximize up-sell and cross-sell revenues.

Revenue Operations

Enable sales to be successful and deliver predictable reliable forecasts.