Mark Vondrasek has been named executive vice president of Hyatt Hotels Corporation, where he will drive innovation, lead partnerships and develop wellness initiatives.

“Mark’s successful track record, working in a brand-led, global organization makes him the ideal candidate for this role,” said Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation. “We are fortunate to welcome a leader with a reputation for transformation who can accelerate Hyatt’s loyalty platform, advance innovative products and expand Hyatt’s partnerships.”

Building Brands

Mark Vondrasek joins Hyatt with over 25 years of experience in building strong brands through marketing and operations. Prior to his appointment, he worked at Starwood Hotels and Resorts for 15 years in various leadership roles. During his tenure at Starwood, he worked on marketing partnerships and digital initiatives. In addition, he has held roles at Northern Trust, Fidelity Investments and Kemper Financial Services.

Focusing on Wellness

In his new role, Vondrasek will be working with Hoplamazian to direct Hyatt’s integrated experience strategy, including Hyatt’s wellness initiatives with Miraval and exhale. Additionally, he will be working on scaling new business opportunities, products and services.

“This is one of the most exciting times in the history of the travel and hospitality space. I’m intimately familiar with, and have great respect for the Hyatt brand, the company’s entrepreneurial mindset and the strong foundation they’ve built with their loyalty platform and approach to growth and innovation,” said Vondrasek. “I’m eager to collaborate with the amazing team Mark has built to accelerate the forward momentum powered by World of Hyatt, the company’s movement into wellness and other opportunities to expand beyond traditional hotel stays.”