EL AL News

EL AL ISRAEL AIRLINES LAUNCHES REDUCED FARE BRAND ON FIVE EUROPEAN ROUTES One Way Introductory Fares Start at $69-$99 from Israel (Taxes and Fuel Included)

NEW YORK – December 11, 2013 – EL AL Israel Airlines has announced a new reduced fare brand called “UP” that will offer up to 50 weekly nonstop flights between Israel and five European destinations: Berlin, Budapest, Kiev, Prague and Larnaca. Flights are scheduled to begin March 30, 2014 and will be operated on Boeing 737-800 aircrafts. Special introductory fares are now available for purchase on select travel dates between March 30th and June 30th, 2014.

“UP” passengers can choose from two classes of service that best suit their needs, Economy and Economy Class Plus, which provides additional comfort such as extra leg room and seat recline.

There are two types of fares: “Up Smart,” which includes flexible ticket conditions, access to the EL AL premium class King David Lounge at Ben Gurion International Airport in Israel, free airport check-in as well as a variety of services, such as baggage allowance and advanced seat selection up to four hours prior to departure.

“UP Basic” is for the more budget minded traveler as fees apply for services that are selected, such as baggage allowance, in-flight refreshments, advanced seat selection, check-in at the airport, and changes in the flight ticket. These tickets are non-refundable. “UP Basic” passengers may upgrade to an Economy Class Plus seat for an additional $80 one way or a Preferred Seat with extra leg room for an additional $50 one way.

EL AL Matmid frequent flyer club members will continue to earn and utilize points on “UP” flights. Premium Matmid members (Top Platinum, Platinum and Gold) will continue to enjoy many exclusive benefits on “UP” flights, such as increased baggage allowance, free airport check-in and a gift of additional Matmid points.

“We are introducing a dynamic aviation brand which addresses the changing needs of the aviation world, while being attentive to our customers’ various preferences,” says EL AL President Elyezer Shkedy. “The ‘UP’ brand allows the customer to build the product and choose what they are paying for, while offering flights at a lower cost.”

Full details on fares and services are available on the UP website, www.flyup.com or travelers can contact any travel agent.