Blog

Your brand is so much more than the products or services that you sell. Instead it is your core purpose and what you stand for. In short, your values. Over the years some things might change - your products, your colour scheme, or your marketing approach....

So, tell me about your personality… are you fun, are you reliable, are you always on time? These are all great traits for people, but they can also be great personality traits for your business. Yes, that’s right. Your business can have a personality all...

With new businesses popping up every day and competing in the online space, it can be difficult to make your business stand out in the crowd. So you have to be clever about your marketing and think about the one thing that sets you apart more than anything...

When you see a Briscoes advertisement, do they begin with a yellow logo, then change to pink, then to rainbow coloured? No, they don’t. And do you know why? Brand consistency!Brand consistency is a vital part of building a professional and trusting...

How are you feeling as the sun sets on another year? Are you fist pumping at all the clients you served, the money you made and the products you released? Or is it more of a wobbly stumble to the finish line, vowing to never repeat that year again? Regardless of the...

There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how... Rebranding a Company Or Business Checklist... This is...

When you rebrand, you are choosing to align your business with your vision, what the market needs, or what you want your business to be. Therefore, it is actually the perfect time to reassess your business plan, marketing strategies and overall plan. After all, your...

Yay! You are rebranding, how exciting. But… uh-oh… stumbling block… what is the perfect business name? There can be a lot of pressure to come up with the perfect business name, I mean, it is what your business is going to be known for right? How do you go about...

Do you look at the business you have built and wonder if it is truly you any more? Maybe you cringe every time you tell someone your business name, or hand out your business card. If this sounds like you, rebranding might be on the cards. Some people hear the term...

When was the last time you entered a public place that was device free? I am picking it was a very (emphasis on the VERY) long time ago. Devices dominate our lives, they are ever present. Let me ask you, could you live without your smartphone or tablet? I didn't think...