Building Trust Through Data

Do your customers view your company as one that cares about them? Truth be told, there’s a real chance they don’t. Survey results show that a majority of consumers believe companies are strictly seeking a profit above anything else and don’t have their best interests in mind. It’s a difficult problem to navigate, but the trend can be reversed through the application of data-driven marketing. Decisions based on real data can boost a brand’s credibility and show customers that they’re being heard. The proper use of data can help marketing professionals build stronger, more authentic relationships with customers, and it’s this kind of trust equity can go a long way toward repairing strained relationships and creating loyalty.

There are many different content management systems out there, and they all have their strengths and weaknesses. What’s your platform built on? WordPress is leading the charge with now more than 25% of the overall website market share, but there are others that have been quite successful as well. This visualization gives insight into which platforms saw the most usage in 2016. Whether you’re using Drupal, Wix, Weebly or any of the others, it’s interesting to see which systems are being used in different parts of the world and for what purposes.