2010 World Public Relations Forum: Registration Link

The several hundred public relations professionals who attend the Sixth World Public Relations Forum in Stockholm will chart a course for the future of public relations.

That - and nothing less -- is the promise of the Forum's sponsors, The Global Alliance for Public Relations and Communication Management and The Swedish Public Relations Association.

The promise is based on two precedent-setting pillars of the Forum:

A newly-researched and tested approach to public relations as a management function in the emerging "Communicative Organization" and,

A truly interactive two-day conference in which all delegates can contribute to the Forum deliverable: "The Stockholm Accords" a set of standards by which public relations professionals can become central to organizational success.

"Headline" leaders from government, corporations and non-governmental organizations will illustrate the vital importance of such communication management in the new global political, economic and social environment.