After watching the other car brands trying to be either overly clever or overly emotional with their Super Bowl commercials, I’m glad Lexus went with something short and to-the-point, and more than that, I liked the pure focus on the car — I only wish there had been more to the four model teaser at the end.

(Too bad that the entire “fake tunnel” bob-and-weave shown in the behind-the-scenes went unused!)