Company

We have a simple philosophy:Be more.

Whether you’re looking for improved health or fitness, weight loss, more energy, a better lifestyle or financial independence, LIMU gives our Promoters the tools, techniques and training necessary to achieve every goal and more. By empowering individuals to create significance in their life, LIMU offers the ability to create peace of mind with a turnkey business model that capitalizes on key megatrends — what’s massively consumable and in demand: liquid nutrition, weight management and energy.

Take control of your future with LIMU. Be more.

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Category-Creators.

Leadership through innovation.

LIMU is a pioneering brand that promises a unique and life-changing experience like no other. We’re setting trends, turning heads and changing the way business is done. Our proprietary Fucoidan-rich seaweed extract is always trending because it’s one-of-a-kind! We’re not just the LIMU category-creators, we’re the unquestioned market dominators! We understand the need to not only provide visible results, but to help individuals get rid of their debts and find financial freedom and we’ve designed the LIMU Experience to be the perfect way to do just that — to live differently and be more.

Stable & Strong.

Debt-free/profitable from Day 1.

Founded in 2004, with over 9,000 applications sent in over the company’s first weekend, LIMU has been debt-free and profitable since Day One. The rockstar team we’ve assembled behind-the-scenes is made up of sought-after, forward-thinking professionals who are successfully experienced in direct sales and brand building. The family business vibe and Be more attitude permeates throughout LIMU HQ. What moves us? New ways to conduct business. Shattering industry stereotypes and societal norms. Being the best, most attractive business opportunity out there. And helping people get to Friday.

We Bleed BLU.

Breeding a culture of success.

LIMU is our heart and soul — it’s all we think about. But, we’re only successful when our Promoters are successful, so we wake up pumped to produce next-level tools and are committed to creating unparalleled support with the TLC touch. Making our Promoters’ success easier is at the forefront of all we do. Our award-winning Marketing & Branding team is essentially a full-service digital agency that does everything in-house, including the best videos, multimedia content and cutting-edge promotional tools and training material. This think tank of creatives work hand-in-hand with our Ops and IT teams to make things work seamlessly.

Industry Firsts.

Free corporate events and trainings

Free sign-up – no enrollment fees

Free “Getting Started” DVD

Free product to enlisted military service men and women overseas

BMW at 20K Rank

6 Weeks to qualify each month

Over $13 million in prizes, products, trips and cash given away for Experience stories

Digital flyer generator for Promoters – LIMU Post Facebook App

170 Awards and counting. #WINNING!

With a mission to help people Be more in all facets of life, LIMU has positively impacted the lives of tens of thousands worldwide, offering ultra-premium liquid nutrition and a highly effective new business model. On every level, the LIMU corporate staff works to provide the best materials, promotions, and events for LIMU Promoters and Customers alike. In the last year alone, the company has also garnered significant recognition with awards in business, marketing, creativity, packaging, event planning, design, videography, mobile, digital media and social media. These prestigious awards are sought after by Fortune 500 Companies across the nation; LIMU is joined by Google, Sony, Cisco Systems, Beats Electronics, ESPN, AT&T and Wells Fargo. From international firms to local production companies and ad agencies, many of these awards honor the finest in film and video productions, groundbreaking web commercials, TV commercials and broadcasted programs. These are incredible victories—and they’re yours.

Marcom Awards

14View the complete list of awards

Davey Awards

7View the complete list of awards

W3 Awards

9View the complete list of awards

Videographer Awards

7View the complete list of awards

The American Business Awards

9View the complete list of awards

The Telly Awards

4View the complete list of awards

Creativity International Awards

8View the complete list of awards

Summit International Awards

7View the complete list of awards

The Communicator Awards

16View the complete list of awards

Hermes Creative Awards

7View the complete list of awards

AVA Digital Awards

19View the complete list of awards

Graphic Design USA

13View the complete list of awards

Marcom Awards

“The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.”

Awards Won:

Video: Marketing Product/Service — #BLU2 Launch Video

Video: Special Event — 100K Atlantis Reward Trip

Video: Corporate Image — An Experience Like No Other

Video: Marketing Product/Service — LIMU LEAN Success Story

Video: Recruitment — #YoPros Text Invite: Linsey Toole

Video: Recruitment — The LIMU Experience Party Video

Design: Logos — LIMU LIVE! Logo

Design: Infographics — What’s in One LEAN Shake

Design: Packaging — LIMU BMW CLUB Kit

Magazine: Industry — LIMU Success from Home, October 2013

Brochures: Special Events — 100K Atlantis Reward Trip Booklet

Photography: Product — BLU 2 Photography

Website: Business to Consumer — LIMU Corporate Website

Mobile App — LIMU Mobile

Davey Awards

“The largest and most prestigious awards competition exclusively for the ‘Davids’ of creativity, the annual International Davey Awards honors the achievements of the “Creative Davids’ who derive their strength from big ideas, rather than stratospheric budgets.”

Videographer Awards

“We are an international awards program directed by communication professionals to honor talented individuals and companies in the video production field.”

Awards Won:

Recruitment — At LIMU, ANYone Can Win

Company Overview — An Experience Like No Other

Marketing (Product) — #BLU2 Launch Video

Special Event — LIMU 100K Reward Trip

Marketing (Product) — LIMU BMW CLUB

Training — LIMU Getting Started DVD

Marketing (Product) — LIMU LEAN Success Story

The American Business Awards

“The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.”

Hermes Creative Awards

“Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.”

Awards Won:

Video — An Experience Like No Other

Video — LIMU BMW CLUB

Mobile App — LIMU Mobile

Motion Graphics — 2014 LIMU International Convention Opener

Video — At LIMU, ANYone Can Win

Design — LIMU LIVE!Logo

Social Media — LIMU Post Facebook App

AVA Digital Awards

“AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication.”

Awards Won:

Video for Web — LIMU BMW CLUB

Social Media Site — LIMU Facebook

Mobile App — LIMU Mobile

Social Media Site — LIMU Social Media Branding

Training Video — LIMU Getting Started DVD

Web Design — LIMU Corporate Site Graphics

Video Production/Recruitment — #YoPros vs. 9-to-5

Video Production/ Recruitment — Text Invite: Linsey Toole

Website/Informational — YoPros.com

Social Media Site/Brand Identity — LIMU Instagram

Video Production/Marketing — #BLU2 Launch

Mobile Web/App for Business — LIMU Mobile

Video Production/Special Event — 100K Reward Trip

Video Production/Company Overview — An Experience Like No Other

Video Production/Marketing — LIMU Lean Success Story

Social Media Site/Facebook Overall — LIMU Facebook

Social Media Site/Twitter Overall — LIMU Twitter

Video Production/Marketing — LIMU BMW Club - Let's Roll

Video Production/Recruitment — LIMU is About Changing Lives

Graphic Design USA

“The goal of these competitions is to focus attention on areas of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.”

Awards Won:

Brochures — Fast Track Pack Brochures

Packaging — LIMU BMW CLUB Kit

Packaging — Getting Started Kit

Packaging — LIMU LEAN System

Packaging — BLU FROG 2

Logos — #BYOB

Internet Design — LIMU Corporate Website

Invitations/Greeting Cards — LIMU 100K Reward Trip Invitation

Internet Design — LIMU YoPros Website

Signs — LIMU LIVE! Registration Signage

Signs — LIMU Gear Signage

Environmental Graphics — 2014 LIMU International Convention

Packaging — BLU FROG 2

AN EXPERIENCE BUILT ON EXPERIENCE.

The LIMU Executive team all has one thing in common — they all found success in the direct sales industry before coming to LIMU. With a variety of experience-based successes to their names, LIMU’s leadership brings their decades of combined experience to lead LIMU into the future.

Gary J. Raser

Founder, President, Chief Executive Officer

Gary is a visionary. He saw the power of a little known seaweed when no one else did. He went on to create the LIMU Experience from the ground up so you could experience all the benefits that LIMU has to offer. He turned a dream into a reality for Promoters around the world to benefit from today.

Greg Bennett

Co-Founder (Retired)

Working in close concert with CEO Gary J. Raser, Greg has been the technology mastermind behind the infrastructure created for LIMU from its inception. Managing and maintaining our world-class business systems, Greg has used his several decades of successful industry experience to assure that every aspect of the LIMU business runs smoothly. Building the systems that support the LIMU Experience has been not just his job, but his passion.

Lance Reese

Chief Operating Officer

With over 20 years of executive leadership success with companies up to $1B in size, Lance directs many of the most important functions at LIMU, including marketing and business development, technology and R&D, creative services and HR, and operations and customer service. His broad expertise in building effective teams creates an extremely powerful platform for LIMU’s high-growth environment.

Ryan Barson

Senior Vice President

Ryan brings unique perspective to accelerating the LIMU business both domestically and around the world. Working closely with our Promoters and top LIMU Leaders, Ryan is the point person for generating new business, and his hands-on experience in opening over 60 countries in previous roles is perfectly suited for LIMU’s global plans.

Mary Baxley

Vice President, Finance

A third generation CPA, Mary brings 33 years of professional accounting proficiency to LIMU’s executive team. With decades spent in both public and private accounting, Mary oversees the financial integrity and health of the LIMU business that assures profitability and stability are maintained for the long-term benefit of every Promoter. You can thank her for those timely commission checks!

Justo Nunez

Vice President, Marketing

With over 37 years of marketing experience, Justo brings significant expertise to his role of helping create and manage the LIMU brand. Directing a dedicated team of young professionals in design, multimedia and communication groups, Justo helps build and brand the LIMU Experience to create significant momentum for our Promoters by standing out amongst the clutter and digital noise.

From its very first days, LIMU has been committed to helping not just our Promoters, but also the community around us. Upon creating success in his own life, Gary established our LIMU GIVES charitable initiative in an effort to more directly serve those in need, offering the less fortunate a hand up rather than a handout. LIMU GIVES donates a significant portion of its profits to support a wide variety of non-profit organizations that focus primarily on helping children and families. In addition, LIMU staff members dedicate time and talent to service days and other events with many of our charitable partners throughout the year.