Subscribe!

How Direct Mail can help you to market your Website

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

Summer Gould writing in Target Marketingproposes 13 ways on how to use direct mail best to promote your website.

Direct mail to promote your website

To generate traffic to a location, a website or event. It is equallyuseful if you want to direct customers/prospects to a store, event or online location.

Generate sales leads. You can target and reach qualified and interested leads easily with direct mail.

Counter a competitive offer. It has some secrecy to it, unlike online.

Customer loyalty. Reaching out with direct mail to customers with special offers and giveaways is a great way to reward your customers.

Customer acquisition or referrals. Include these in your mail as a way for your message to be passed on to friends and colleagues.

Improve customer service. Sending a thank you note to your customers is a great way to make people feel appreciated.

Cross sell or upsell. You can mention other things you offer that they may be interested in based on what they have already purchased.

Announcements. Is a great way to get important information out to people quickly.

Augmenting other media efforts. Direct mail ties in with so many other channels like email, web, social media, mobile, and so much more…

Improving sales efficiency. Sending out mail that helps to qualify and clarify people before you sell to them is extremely important.

Catalog, custom publications or newsletters. Direct mail give you the ability to showcase new information or offers to the people most likely to buy from them.

Combining mailings with other companies. Co-branded mailings work well when each brand has the same target audience.

Building brand awareness. It can be used to strengthen your brand’s awareness.

Concluding

There is a great opportunity now to use the postal service to promote your online business because of the lower postal volumes.

Paul Berman, CEO of BirthDayPack concurs “Direct mail is the old tried-and-true, and when overlaid with a technologically sophisticated, targeted marketing approach, direct mail can be even more effective, relevant and timely. Unlike digital marketing, direct mail has one of the biggest impacts because it offers a hands-on experience for customers.”

A Marketing Plan helps you to communicate the right content to the right audience.

16 thoughts on “How Direct Mail can help you to market your Website”

This is a comment to the How Direct Mail can help you to market your Website – Bricks2Clicks admin. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your website: http://stpicks.com/27 – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://priscilarodrigues.com.br/url/11

This is a comment to the How Direct Mail can help you to market your Website – Bricks2Clicks admin. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your website: http://0nulu.com/csy – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://0nulu.com/mvx

This is a message to the How Direct Mail can help you to market your Website – Bricks2Clicks webmaster. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your site: http://0nulu.com/opx – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://0nulu.com/nbz

This is a message to the How Direct Mail can help you to market your Website – Bricks2Clicks admin. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your website: http://xahl.de/p – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://xahl.de/q

Need to rank your website? Get some free backlinks here: http://abi18.eu/16 We use a natural link building strategy to build awesome in-content backlinks. Our massive team of copywriters create original, semantically relevant content around your subject matter. We then post that content around the web to make your website go viral in the eyes of Google. Start your free trial today: http://freest.at/4kl Unsubscribe: http://freest.at/4km

I discovered your How Direct Mail can help you to market your Website – eBizplan.net page and noticed you could have a lot more traffic. I have found that the key to running a website is making sure the visitors you are getting are interested in your subject matter. We can send you targeted traffic and we let you try it for free. Get over 1,000 targeted visitors per day to your website. Check it out here: http://xahl.de/p Unsubscribe here: http://stpicks.com/2ruse

This is a comment to the How Direct Mail can help you to market your Website – eBizplan.net admin. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your site: http://insl.co/11 – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://stpicks.com/2ruse

I came to your How Direct Mail can help you to market your Website – eBizplan.net page and noticed you could have a lot more traffic. I have found that the key to running a website is making sure the visitors you are getting are interested in your subject matter. We can send you targeted traffic and we let you try it for free. Get over 1,000 targeted visitors per day to your website. Check it out here: http://stpicks.com/2rusd Unsubscribe here: http://stpicks.com/2ruse

This is a comment to the How Direct Mail can help you to market your Website – eBizplan.net admin. Your website is missing out on at least 300 visitors per day. Our traffic system will dramatically increase your traffic to your site: http://stpicks.com/2rusd – We offer 500 free targeted visitors during our free trial period and we offer up to 30,000 targeted visitors per month. Hope this helps 🙂 Unsubscribe here: http://stpicks.com/2ruse

I am now not positive the place you’re getting your
info, but great topic. I needs to spend a while finding out more or figuring out more.
Thank you for fantastic info I used to be on the lookout
for this info for my mission. http://payshop.us/Salus_Structured_Silver_Gel_477595