When trying to convince prospects to change to your solution, your sales reps need to tell an edgy, disruptive story that makes a compelling case for moving away from their status quo. But when you are the status quo, that same provocative approach with existing customers will backfire, increasing the likelihood that they’ll switch or shop around—and there’s research to prove it.

Hosted by Selling Power featuring special guest, Tim Riesterer, Chief Research Officer from Corporate Visions, you will learn surprising research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:

Create provocative messages to challenge your prospects and persuade them to buy

Reinforce your position when you need to protect and expand with existing customers

Break free from one-size-fits-all messaging that puts your business at risk of losing existing customers and new business

Tailor your messages and enable your team to deliver a winning conversation every time