Social media marketing has evolved. It offers the same multi-media options and consumer profiling as mass media. There is TV/video (YouTube) and radio (blogtalkradio, podcasts). Social networks function much like magazines skewing to specific demographics. Facebook, for example, is like People magazine; Twitter like Us; LinkedIn is like business publications (Forbes, Business Week, Inc.) and Pinterest like women’s service books (Ladies Home Journal, Better Homes and Gardens, Cosmopolitan).