5 Psychological Concepts That Can Improve Your Content Marketing

Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most content campaigns are built on achieving higher conversion rates through calls-to-action in content alone . To some extent, you can rely on demographic research and logical reasoning to form the foundation of your campaign, but if you want to give it an extra kick, consider delving into the realm of psychology for more persuasive and appealing tactics. Psychology for Content Marketing. These psychological concepts describe how the human mind works in various capacities, and can all be used to direct or strengthen your content marketing campaign: 1. The Information Gap. The ...