Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics. Maybe not given the heightened focus on online, big data and analytics. Educational institutions still drive analytic evolution and that's beyond the mathematical, statistical and machine learning theory. Analytic companies are seeing this and becoming more actively involved. 2010 in Review.

MORE >>

INSIGHTIQ BLOG

APRIL 30, 2012

[Analytics] Use analytics for good, not evil.

I'm sure by now you've seen the New York Times piece on Target and the power of analytics ; you know, the one that describes how the mega retailer knew a 16-year-old girl was pregnant - and sent her targeted offers related to all things baby - before her father even knew? or, what I learned at Forrester's Customer Intelligence Forum this year. Finished with the piece?

MORE >>

RECENT POSTS

DECEMBER 27, 2013
|
INSIGHTIQ BLOG[Analytics] Data Scientist: Evolution of the Business Analyst

In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization. In this post I would like to go back and address analytic skills, resources and tools. I'm not going to provide suggested solutions, as all environments differ, but, I would like to provide key considerations as there are many analytic buzz words and hype in the marketplace, some of which are valid and some should be hampered. .

MORE >>

INSIGHTIQ BLOG

APRIL 26, 2011

[Analytics] Bridging the Actionable Analytics Gap

Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today. What are the primary issues in bridging that analytics gap? Yes, you need the right tools and resources, with the right skills, but those are table-stakes and many institutions are still not bridging the analytic divide well with all three in place. . Skills, tools or resources? This is not one meeting.

MORE >>

INSIGHTIQ BLOG

MAY 15, 2012

[Analytics] The Social Network Cashes In and Analytics Plays a Role

Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments? SNA can enhance your customer analytics environment through increased insight. Facebook is going public this week with an initial valuation approaching $100 Billion.

MORE >>

INSIGHTIQ BLOG

NOVEMBER 30, 2011

[Analytics] Customer Analytics, Hype or Reality?

Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand. The reality is that analytics can provide a big impact on bottom line profits. Behavioral Data : Predictive customer analytics are data driven. and that is the biggest reason why analytic projects fail. and if so then how.

For example, I intended to initiate an analytical model for a client that has a combination of B-to-B and B-to-C business. Now, we are using the campaign and business intelligence tools to create the behavioral-tracking system and accumulate information for future analytical modeling. Secondly, selecting the right analytical tool can be equally tricky. In real business, we actually have more choices and can use two perspectives in our analytical work. There is no rule of thumb for developing the best model among the variety of analytical tools.
MORE >>

Invest in deep analytics & segmentation. But a deeper solution for both the short and long term lies in analytics and segmentation. The savvier the analytics, the savvier the segmentation capabilities: some sites create a completely different user interface depending on the user specs. Investing in analytics and offering a targeted experience to distinct segments means offering digital users the best user experience and a highly distinctive product—something that will take competitors significant time and difficulty to match. Frontload your marketing budget.
MORE >>

In general terms, these systems help a business support marketing operations by providing solutions that span from budgets, to content management, to deployment, and through to analytics. If history is to be trusted, in 1748, a middle-aged Benjamin Franklin scribed a maxim that today is seemingly as elemental as his discovery of electricity. In his Advice to a Young Tradesman, Franklin wrote, “Remember that time is money.” With the current economic climate, who can question this wisdom? The one function that has been, for the most part, immune to this trend is marketing.
MORE >>

Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics. Now that Remarketing is tied to Google Analytics the process is more seamless and your targeting options are much greater. What does this mean for Google Analytics? Not only will remarketing with Google Analytics be easier than it was before, it will be much more in depth.
MORE >>

[Analytics] What’s Customer Engagement Again? And How Do You Stack Up?

And “profitable” doesn’t mean tallying up sales at the end of the quarter—customer engagement involves complex customer analytics that are generally applied to maximize long term customer value. At a high level, there are 3 core components to success: 1) Strategy and analytics; 2) Data & Technology and 3) Organization & Process. The term “customer engagement” is seemingly ubiquitous today’s marketing world. Media publications are talking about it, bloggers are writing about it, and indeed, entire agencies have set up shop claiming to specialize in it. Come again? So stay tuned.
MORE >>

B2B Marketing Zone can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.