Getting a water softener would be a simple
task if all you had to do was call every manufacture/dealer to get the lowest
priced softener. After all somebody has to have the cheapest unit out there.

When I take calls in the office many times
the first question I’m asked is how much is it for a softener? I understand why
this may be the only question you ask. After all, who has the time to spend going
to school and learning water chemistry? To tour manufacturing plants to see how
they are made?In addition, how would
you get “real world” experience dealing with a variety of water? So yes, I
expect that question on the phone.

We have all heard the tale. Don’t be penny wise and pound-foolish.
I’m sure all of us have purchased the cheapest thing some time - only to be
disappointed in its performance, longevity, etc.

My goal is to help you take in knowledge in
a simple and condensed format that will put you head and shoulders above most
people who are choosing a softener. You will know the right questions to ask.
You will know how to read the factory specifications. Yes, you will be able to
make a smart decision that will give you years of service.

First, I will cover what the buying
criteria should be for purchasing a water softener from anybody in the market
place.

Second, I will cover what kind of water
responds well to a water softener. But more importantly, what kind of water
will kill a softener.

Third, I will cover some of the more
important optional features and why they may, or may not be useful to you.

Forth, I will cover how to pick a water
treatment equipment provider so you will be happy for years to come.

So sit back and learn a lot in this quick
read...your time will be the best investment you will make for a wise decision.

In addition, if you have any
specific questions you can always give me a call on my personal cell
phone at 250-1233.

The Buying Criteria

This is the minimum standards
you should accept before giving anybody your money.

LEARN WHY A MANUFACTURE SHOULD HAVE PRODUCT LIABILITY INSURANCE,
AND WHY IT’S SUCH A BIG DEAL –

It would be easy to assume that if
somebody sold you something and because of its design, if it happened that you
or a family member was severely harmed or killed you could sue the manufacture
for restitution. But in many cases, this is not easy.

Quality companies usually carry at least a 10
million dollar product liability insurance policy. Yes, this expense is passed
on to the products they sell. This is for your protection and peace of mind!

Watch out for dealers who “make their own”
softeners in their shop. Believe me, it’s tempting to do it. Why? Because you
make more money! But beware, these
companies usually do not have product liability insurance and you need to know
that! That’s why I don’t make my own equipment but represent quality companies.

Another one to watch out for is units made
in China
or other places like that. One reason they are cheaper is they don’t need
product liability insurance. It’s almost impossible for them to get sued by
somebody outside of their country. If they use an importer company that is
based in the USA
and that company carries product liability insurance you are OK. But check it
out to make sure.

That is one reason I use manufacturers that
are in the USA
and have this kind of insurance. Plus its good to keep American’s working! Therefore,
moral of the story - ask to see a copy of their proof of product liability
insurance.

LEARN WHY YOU ARE TAKING ON A HUGE RISK IF YOUR INSTALLERS FORGET
TO TELL YOU THEY DON’T HAVE GENERAL LIABILITY INSURANCE AND WORKERS COMPENSATION
INSURANCE –

You have the option of installing your own
softener if you are a good plumber. But if you have ANYBODY install it for you,
or help you with the installation, they need to have general liability
insurance and workers comp insurance. Why?

What happens if the installation is done
wrong and there is damage to the home – maybe a torch causing a fire or water
leak damage? Who will pay for the claim? If the installers don’t have insurance
your homeowners policy will pick up the tab and probably skyrocket your rates
for years to come! The same is true if somebody gets hurt physically. If they
don’t have workers comp insurance, your own homeowners insurance will be stuck
with it again!

In some cases, plumbing permits
are required to be pulled. Ask if one
is needed. Can they pull a plumbing permit? Will they? But again this is
for your protection that the job was done right. Isn’t it worth the peace of
mind to use installers who will do the job right with the proper insurance.... the
point is, to ask for their proof of insurance form.

LEARN WHY IT’S IMPORTANT TO GET

THE RIGHT SIZE SOFTENER FOR YOUR FAMILY-

All softeners have a “tank” that the
filtration resin is held in. Now you can only run water so fast through a
softener and still trap all the hardness minerals. If too much water passes quickly
through the “tank” you will start to bleed the minerals you are trying to remove!

The more filtration resin you have and the
larger the diameter of the “tank” the more you will be able to consistently
remove more minerals at a higher flow rate.

This is where looking at the spec. sheet
from the manufacture is important because it should say how many gallons per
minute (gpm) their unit is rated for. Keep in mind most residential wells use a
½ hp submersible pump that can usually pump around 10-12 gpm. The higher the concentration
of minerals to be removed and the more people living in the home calls for
larger softeners to compensate.

That’s where a water professional can help
to take all these factors into account and show you the proper sized unit...and
help you see why he is recommending the size softener he is.

Remember, the cheaper softeners are usually smaller softeners and they
may not be large enough to handle the load....it could lead to disappointment!

MOST PEOPLE DON’T TAKE THE TIME TO READ THE MANUFACTURES WARRANTIES
BEFORE THEIR PURCHASE… PLEASE DON’T WAIT TILL YOU HAVE PROBLEMS.

Don’t ever purchase a softener without
asking to see the actual manufactures printed warranty – what a sales man says
is not binding to the manufacture! If you are hoping for a softener that will
last you for years – shouldn’t you want to know how the manufacture backs it
up?

Warranties are all over the place in what
is covered and for how long. Be aware that what they give in big print many
times is taken away with the fine print. Buyer beware!

Most water softeners are warranted for a
year or less, they do not cover labor, shipping of parts, etc. The only thing
they cover is parts. Also, VERY FEW companies warrantee the filtration resin
but this is one of the most important things to be covered!

With the products I handle, I have a 5-year factory warranty that even includes the filtration resin! The point
is ask to see the warranties and READ them!

LEARN WHY CHOOSING YOUR SERVICE PROVIDER IS JUST AS IMPORTANT AS CHOOSING
YOUR EQUIPMENT!

Wouldn’t it be great if all mechanical
things we purchased never broke? I sure wish I still had my first car, a 1968
Camaro and that it was in brand new condition...but that’s just a dream. In the
real life things do wear out and break down – many times at the absolutely
worst time!

It’s no different with a water softener.
You hope it will last a long time with no problems...but there is just no way
to know for sure.

Let’s say you purchase a softener from: (1)
On-line (2) Big box store (3) plumber. But now it’s not working. How are you
going to fix it?

They will probably give you a telephone
number to call because they can’t help you. I hope you can understand the
person on the phone and the two of you can ultimately figure out what part
needs to be replaced.

If you bought one from a plumber or
appliance store you need to think about this. The same guy that fixes furnaces,
hot water heaters, air conditioners, has to somehow also try to learn how to
accurately diagnose a malfunctioning softener. NOW
the question is, Does the store still sell the same brand? Can they still order
parts? How long will it take to get parts?

I run into people with this challenge on a
regular basis.

Now picture a company with
water treatment services as its ONLY business. And, it has a toll free phone line just for service with somebody who KNOWS water treatment equipment. And it has an
employee on staff, with their only duties being diagnosing and repairing water
equipment. Not to mention stocking 95% of all possible repair parts. What I
have just described is my company. Yes, it costs a little more to provide this
level of service – but most understand how valuable this service is to YOU!

WHY SHOULD YOU INSIST ON A HIGH EFFICENCY SYSTEM?

When I speak of efficiency I’m referring to
how much salt, water, and electricity is used in its operation. This basically
means how much or how little is coming out of your wallet to keep it running.
It also means how much of an impact is there on the environment.

Most softeners older than 5-7 years are not
nearly efficient as the state of the art ones of today. And some of the
cheapest softeners are REAL money wasters.

A standard softener has what is called a
“clock” type timer to trigger the softeners cleaning cycles on a pre-set
interval – let’s say every 4 days. That means no matter if you are gone on
vacation with no water usage, or have a house full of company with lots of
water usage, the softener doesn’t know the difference and it stays cleaning
every 4 days. Some days you are wasting salt and other days you run out of soft
water. These systems may be less expensive initially, but there is a better
way.

I highly recommend you invest
in a “metered” type timer to trigger the softeners cleaning cycles on an as
needed basis. This saves the most salt! Some of the more sophisticated ones use
an electronic computer that averages out the last 4 “Wednesdays” water usage to
know if it has enough capacity for this “Wednesdays” water usage or not. If
needed it will regenerate Tuesday night in preparation for a typical
“Wednesday”. These units are pretty slick, and again I highly recommend them.

It is also more than what kind of timer you
have. The technology on how the resin tank is constructed, up flow or down flow
brining, etc. is outside of the scope of what I can cover and yet be easily
understood in this report. But this is what you CAN and SHOULD do...

Ask to see the “factory” spec sheets that
show how much salt is used per cleaning cycle, how much water is used per
cleaning cycle, and how long the cleaning cycle will take.

For example my Evolve Series, EVR Sofener
uses just 3 lbs. of salt, 28 gallons of water, and 30 minutes regeneration
time. It also has upflow brining, proportional brining & backwash (this may
take a personal visit to completely understand what I'm talking about) but it
makes it REALLY efficient!

Let’s compare this with a typical water
softener. They normally use about 9 lb. of salt per cleaning cycle. They use
around 70 gallons of water going down the drain to your drain field. It takes
about 2 hours for this whole process. See how inefficient this is?

So I think you can tell I highly recommend investing in an “efficient”
softener whenever possible – it will pay back dividends (savings) in the years
to come.

A ONE PIECE OR A TWO PIECE
SOFTENER – WHICH IS BEST?

A one-piece softener is where the
filtration resin tank sits inside the salt hopper. The best reason to get this
kind of softener is if you are low on space. This is because they usually are
more compact.

A two-piece softener is my favorite because
it uses a dedicated “salt” hopper. All salt contains some dirt and contaminants
that need to be cleaned out every so often. This salt hopper can be easily
disconnected and brought outside and emptied / rinsed out. It makes this kind
of softener service friendly.

WHAT IS YOUR RAW WATER
LIKE?

WILL
A WATER SOFTENER WORK?

WILL YOU HAVE TO USE SPECIALIZED EQUIPMENT?

You really need to have an accurate “water
audit” to know if a water softener is a good choice for your mineral
concentration.

Just remember they call them “water
softeners” because they are designed to “soften” hard water (dissolved
limestone). And they will work perfectly in this environment for 25+ years.

If you have iron in your water BE CAREFUL
if you want the softener to remove this iron. There are four forms of iron that
can be in your water and of these; a water softener can remove only one form.
That is ferrous or clear water iron.

To make matters worse, the more ferrous
iron you have in your water the quicker your softener will foul out and die. If
you have just 1 part per million of ferrous iron in your water, you just
removed 5-10 years of its life span. So I don’t recommend using a softener on
any more than 1 part per million of ferrous iron.

If somebody wants to use a softener on more
iron than that – remember this. Yes, it will work for a short time. But
what happens after you start having iron bleeding through and the company you
bought if from is long gone? You could set yourself up for frustration. You
would have been much better off to get an Iron Filter unit that is designed to
remove iron right from the start.

If you have odors. If you have tannins. If
you have a low (acidic) pH. If you have turbidity (floating particles). If you
have living organisms like iron bacteria. If your water is not safe to drink.
DO NOT PURCHASE A WATER SOFTENER HOPING IT WILL FIX
THESE PROBLEMS – IT CANT DO IT AND
YOU ARE WASTING YOUR MONEY!

A through on site “water audit” is really
needed. Just sending in a water sample can give misleading results. You can’t
break the iron down into its four forms, the pH can change, you can’t take a
reading on sulfur odors because they dissipate, etc. An on site test is always
more accurate.

For example. When I do a “water audit” I check
for up to 17 different minerals and compounds in your water, check your
plumbing layout, test filtration media using your water, and answer any
questions you may have. This is the wisest investment into getting the right
water system you could possibly do.

IS THERE A WRITTEN, NO HASSLE, 100%

MONEY BACK GUARANTEE YOU WILL BE PLEASED?

We all know we’ll
invest more than $25 for a water treatment system. Right? So if you are going
to spend hard earned money on something – isn’t it reasonable the product
should meet your expectations?

If somebody wants you to write a check to him
or her, shouldn’t you expect that person knows for a fact it will perform as
promised? And why not put their money where there mouth is? That seems only
fair to me.

I want you to know my philosophy on
business. If I tell you that a water system will work great for you, I take all
the risk. After all, many people don’t know exactly what to expect with their
water. I want you to use it for a full year and see all the little ways treated
water will improve your life. I’m sure you will be thrilled with it and see the
value received is more than the investment.

If for any reason after a year of
ownership, you are not 100% happy with your water, my equipment, or service...I
will buy it back at full price and re-hook up your water at no extra charge!
You have no risk! You are only taking my equipment for a test drive for a year.
And this is a no hassle return – no fine print, no hard feelings, and no note
from your mother is needed! If you use my salt and supplies and enroll in my Maintenance Plan, then this offer has no expiration date!!! (Residential clients only)

This is probably the most important feature
to look for when you purchase water treatment equipment.

Check list of questions
to ask an equipment provider:

1.How long have you been in the water
treatment business? And, is it your exclusive (full time) line of work?

2.Can you provide me with some
testimonials / referrals of clients you have done work for?

3.Do you have general business
liability insurance, workers compensation insurance for employees, and are your
products covered by product liability insurance?

4.Do you have a money back guarantee if
I’m not happy with your equipment?

5.Do you send someone out to check my
water or do I send a sample in to you? What exactly to you test for in my
water?

6.Do you have rental or financing plans available?

Why I Limit The Size Of
My Company

I am the only one you will ever deal with
- I have no other employees. And that is by choice!

I know my company could be much larger
than it is if I were to hire sales people, installers, and service technicians.
But let me tell you why I refuse to let my company get any larger than just
"me"…

I personally do every in home “water
audit”. As the owner of the company I want you to be super pleased. I also want
you to refer me to your friends. I want your equipment to work for years to
come.If I had a hired sales person,
they would always have the temptation to sell a cheaper system to get the sale
(and their commission) even though it may not be right for the job.

Now if it fails to give you great water in
just a short period of time, who is upset? You are! And you will tell 250
people what a rotten company I have.

My approach is to view your house as my
own. What would I install if it were my home? I would rather walk away from a
potential sale knowing it was the right system for your water, than sell a
cheaper unit that I know will not perform properly.

That’s why I have no problem offering a
one-year money back guarantee on all my installations. I tested the water. I
chose the right unit. I installed the system and set it up right. I know it
will work!

In fact, I make a FREE follow up call 30
days after the installation just to verify the water quality is where I should be.

Is this the kind of company
you would like to do business with?

Bio on Wayne Johnson

I was born and raised in Munising. I
graduated from
MatherHigh school
in 1979. I
married Laura Rondeau (from Trenary) in 1984. We have two girls; Natalie &
Morgan. We enjoy traveling – including mission work in Central America, a
variety of outside activities as a family, I also like to restore old cars and
ride motorcycles. I have been self-employed ever since I graduated from school.

HOW DID I GET INTO THE WATER BUSINESS?

When I graduated from high school I made
the decision to start a cleaning business so I could continue to live in
Munising...I just loved the area too much to leave.

My oldest daughter Natalie developed asthma
as a young child. Doctors told us that it might be advisable to get a central
vacuum for our home. They said it would remove a lot of the dust from the air
in the home. After I installed the vacuum system in my house, I was blown away
with its power, convenience, quietness, etc. especially with the background of
my cleaning business.

It didn’t take long and I started selling BEAM vacuum systems in conjunction with my cleaning
business.

Soon I was telling my cousin, Don Jahnke
from Wisconsin
who was a plumber that he was missing the boat by not installing central vacuum
systems when he was plumbing a house. He took my advice and started handling BEAM central vacuums as well.

Then one day while we were talking, Don
says to me “Wayne, you are trying so hard to clean up the air in a house....why
don’t you clean up the water as well?” He then assured me he could get me in
contact with some companies that could make it happen.

After that I started asking all my
cleaning clients...How do you like your tap water? I couldn’t believe how many
people didn’t like their water! By that time I was getting tennis elbow and my
skin wasn’t tolerating cleaning chemicals well anymore, the writing was on the
wall. It was time to make a change.

The first thing I did was to install a
water softener and reverse osmosis drinking water system in my house to see
what it was like. I always thought I had good water – it had no iron, odors,
and only 7 grains of hardness – but after seeing the change in what soft water
did in my house. I was hooked!

I saw the difference in the laundry. I saw
the money savings by using less soap/detergent. I saw less hot water heating
expenses. Even little pesky things like in the tub. If you didn’t push the
little knob down when you were done with a shower, it would stick and the next
person to use the shower would let you “know” you forgot because they got a
cold blast on their back. Then after about 6 months the knob started falling
back into place automatically the way it was supposed to after the mineral
buildup went away.

Yep it was time to sell the cleaning
business and start a water treatment business. Next, I went on an exhausting
quest for knowledge in water chemistry & plumbing techniques.I took water chemistry classes in schools,
some home study courses, and some water treatment manufacture training
programs. And then I became a member of the Michigan Water Quality Association.

WHY I LOVE THE WATER
TREATMENT INDUSTRY

I always look forward to the start of each
day. I love my work. It is so rewarding. I help people improve their quality of
life. When I hear from a client raving about how their water has helped them in
this way… and that way… it puts a smile on my face.

As I drive around the U.P. I know that in
many homes water can be a real problem. I know some just go on enduring rotten
water. I just hope that I have the opportunity to help some homeowners to open
their eyes to learn about the possibility of making a change for the better. I
want to help them take in whatever knowledge they need so they can experience
what my clients have seen – yes what I’ve seen in my own home.

When I hear you’ve told your friends about
your experience with perfect water. I know right then and there you would never
go back to raw untreated water ever again. And now you want others to feel the
same way you do. This is my highest and best reward knowing that my company has
served you well.

Thanks for reading this report. I hope it
has been informative for you. If you have any questions or want more information,
please call me. My personal cell phone is 250-1233. Or, www.wayneswater.com

If your dissatisfied
with your tap water and you are thinking about finally getting your well water
fixed...

Please remember I’d really like to help you and I’m at your
service!

P.S. If you just want to chat with
a water expert, call my personal cell 250-1233

Action Step # 1

If you haven’t
already set up an appointment for me to come out to your house for a “water
audit” YOU NEED TO CALL ME RIGHT NOW on my personal cell phone, 250-1233
to set a no obligation visit.

Action Step # 2

If you have
internet access, I will provide you a link to a Pre-Water Audit Form. Here you
can fill out a questionnaire that will help me think about your water situation
in advance so I can do a better job for you. Please get this done before my
visit, and its EASY! If you don’t have the internet, I’ll go over this
information when I get to your home.

Acton Step # 3

Please make
sure all of the decision makers are home for your “water audit”. From
experience I know its very difficult to remember everything I go over and try
to repeat it to somebody else.

Acton Step # 4

After the
“water audit” you will have the opportunity to ask questions about my
recommended “prescription” to fix your water.

Then we can go over our payment plans / rentals to see if we
can work with your budget. If the timing isn’t right, that’s OK . At least you
will have all the information you need.

Acton Step # 5

Lets find a
good day for your installation so you can start enjoying perfect water and
saving money as soon as possible!