Tuesday, March 03, 2015

Thought Leader Life with Mitchell Levy, Episode 62: March 3, 2015

Our co-host for the month of February is Lori Ruff (@loriruff) and our guest for February 21 was Migdalia Diaz (@_MigdaliaDiaz).

In this episode, Mitchell Levy @HappyAbout and his co-host for the month of February, Lori Ruff @loriruff, hang out with Migdalia Diaz @_MigdaliaDiaz, president of ALPFA: Association of Latino Professionals For America, Boston Chapter (http://www.alpfa-boston.org). The interview continues the discussion from the last episode about mentoring and how non-profit organizations like ALPFA have been helping many young Latino and even non-Latino professionals advance to leadership positions and succeed in their chosen career.

Migdalia was referred by Lori as an inspirational leader who has been sought out by other chapter presidents of ALPFA for motivation and advice. Having taken a key role in steering such a big organization, Migdalia points out that being a leader allows you to think in ways that you may not in any other opportunity. She also notes that, as a mentor to other chapter presidents, all that was needed was to give them a good nudge and encouraging words like, “Just get out there and do it!” Migdalia sees mentorship as an opportunity to give back, and that it becomes a different relationship and a different conversation when you invest in the development of a person.

Lori emphasizes that, as a mentor, it is important for you to be authentic and unafraid to share your vulnerability. Migdalia agrees, and also notes that when you have a willingness to be that vulnerable, there is always the risk that people are going to judge you. The important thing is that you tried,so you just have to be forgiving of yourself enough to take the next step forward.

Here are a couple of Aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Don’t discriminate because you never know who will provide you with opportunity. @_migdaliadiaz #TLL
• Be authentic. Let people know,”Hey! You’re not alone!”@loriruff #TLL
• An organization like ALPFA is a place to experiment in a safe environment. @happyabout #TLL
• It’s truly a profound experience to have an impact on someone’s personal life & their confidence. @_migdaliadiaz

This show is recorded as a Google+ Hangout on Air, watch it on YouTube

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Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

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For Immediate Release: The Hobson and Holtz Report for March 2, 2015: A 71-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Joe discusses the nature of citizen journalism and says the photo was a snapshot – a one-time thing. He believes there’s a distinction between the act of witnessing and journalism, which involves editing, curation, analysis and context. A journalist’s focus should be to help people understand what a story means and that requires a more in-depth perspective.

I wonder about how citizen journalism is changing the nature of the scoop. Maybe that’s beyond a journalist’s domain and they need to rely on crowdsourcing breaking news from people who are there in real-time.

In our paid, earned, shared and owned landscape, PR people have to be resourceful about finding new ways to get their stories out there and engaging influencers.

Gini says her team approaches earned media from three angles and that includes citizen journalists. They target smaller, mid-level and influential publications and tailor the story so it resonates with each.

Final word from Joe: Look for the person who has something to say, covers a subject on a consistent basis and moves on to being a contributor to larger and more influential sources. Build relationships early and never ignore an individual if they’re intelligent, credible, trustworthy and can stick to it.

What do you think PR’s role is – or should be – with regards to engaging both citizen journalists and traditional media? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Wednesday, February 25, 2015

Do you feel that your brand - whether personal or institutional – is sticking? Are you growing and attracting the right audiences? Is your brand differentiated in the marketplace?

Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles that will help you answer the above questions. Specifically he covers how brands can have simple clarity in messaging and foster conversations with audiences.

Last month, Jeremy had a very successful book launch, in part because of how he leveraged his Sticky Branding LinkedIn community group of 40,000 members. If you use LinkedIn community groups, or are thinking about starting a group to position your brand, then you will want to hear Jeremy’s best practice advice.

In our reports section, I share some thoughts on how academics can be strategic in creating their owned content, while correspondent Harry Hawk discusses the product Campus Packs.

About Jeremy Miller
Jeremy is a brand builder, keynote speaker, and the president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies create incredible brands. Since 2005 he has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. Jeremy works with companies to make them stand out, challenge the giants of their industry, and grow incredible brands. He is a sought after speaker delivering highly entertaining and informative keynotes speeches on branding and business development. He is the author of the bestselling book, Sticky Branding.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Tuesday, February 24, 2015

FIR B2B #23: John Sculley On Why Successful Businesses Need to Think Different

In this episode:

News & Trends

Eric shares the results of his recently completed study on
Internet and social media use in South American and Latin America. Some
highlights: Latin American Internet users are more engaged on social media than
US users. Five of the 10 countries with the most hours spent on social networks
per month are in Latin America. The most popular social networking brand in
Latin America is Facebook, which hosts 21 million more Latin American profiles
than US profiles. Argentina is the world’s most engaged global population on
Twitter and Brazil is the world’s second most engaged population on Facebook.
The research also looks into what topics people discuss in Latin America and
even the languages they prefer to use for each topic. The research isn’t
published, so we unfortunately can’t give you a link, but .(JavaScript must be enabled to view this email address) if you’d like to learn
more.

Forbes has been pushing the envelope on native advertising,
but Paul believes it pushed too far with its March issue, which
features a sponsored package from Fidelity on the cover without any clear
labeling. When asked to comment by Advertising Age, Forbes’ chief revenue
officer said the placement was appropriate because the package features “strong
content.” Paul has been a big fan of Forbes Media’s Chief Product Officer Lewis
DVorkin and his innovative experiments with native advertising, but he believes
this latest experiment strayed over the line into deception. And why is the
head of sales speaking for the value of content to the reader?

Eric is working with the US Department of State on a digital climate change communications strategy. He’s looking to pitch strategic partnerships to folks at iPhone, Facebook, Twitter and Hootsuite, so if you want to save our planet, tweet him at @ericschwartzman if you can make a personal intro..

Special Guest: John Sculley

Most people know John Sculley as the CEO of Apple Computer
from 1983 to 1993, a tumultuous time that featured the exile of founder Steve
Jobs. Although Sculley was associated with the failed Newton PDA and was
ultimately fired from Apple, he also grew the company’s revenues tenfold and
introduced concepts in the Newton that are standard features on smart phones
today.

Sculley has had a storied and successful career. As the
youngest-ever CEO of Pepsi, he oversaw the enormously successful Pepsi
Generation and Pepsi Challenge campaigns. Since leaving Apple he has been
involved in the launch and operations of many companies in industries ranging
from consumer goods to healthcare.

In his new book, Moonshot!:
Game-Changing Strategies to Build Billion-Dollar Businesses, he writes
about the dramatic technology changes that have put customers in control and changed the competitive landscape, requiring successful companies to
continually probe and test the market for new opportunities. In our interview,
Sculley talks about his experiences at Apple and what he’s learned about how breakthrough
companies think differently.

About Your Hosts

Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

.(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Eric Schwartzman
is a digital strategist with 15 years of experience selling and leading teams
on the agency side in the development and delivery of innovative integrated
marketing initiatives for multinational corporations, NGOs, federal government
agencies and military commands. He is a frequent speaker at conferences all
over the world on the topic of how technology is changing the way organizations
communicate and the way people use media and information.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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