Comcast Security

Real Security for Your Digital Life

CHALLENGE

Helping a Digital Security Brand Secure its Position

Constant Guard from XFINITY offers a wide range of security products to their Internet customers. The challenge was to develop product positionings that connected on a human level and to build trust around their offerings.

We helped XFINITY reposition their products using content that relates to customers' digital lives and we designed a website that made it easy for their customers to understand what was available.

RESULTS

Leading the Security Offering of All Major ISPs

Overall usage of the site increased.
Mobile visits increase by 59%
Site SEO ranking increased by 7.7%
Products list higher than the security providers they use.