Our Story

Founded in 1911, French Novelty has been offering exceptional personalized customer service for over 100 years. Our website features thousands of special occasion dresses from America's top designers of formal evening gowns, prom dresses, bridesmaid's dresses, mother of the bride dresses, and more. Whether you are a bride looking for a destination or informal wedding dress or a guest of the wedding, you can find a beautiful dress offered in petite, misses, and plus sizes. French Novelty is committed to helping you find the perfect dress for your special occasion. You deserve the best possible service; let us show you why we are the perfect fit for all of your formalwear needs.