Retail blogs tap into younger demographic

AUTHOR(S)

Martinez, Sarah

PUB. DATE

October 2006

SOURCE

Garden Center Magazine;Oct2006, Vol. 12 Issue 10, p10

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The article discusses the "blogs," also known as the Web logs, and its uses to small business. A survey from the Pew Internet & American Life Project shows that blogs are becoming more prevalent. It was shown that a rising number of small business are using the blogs to connect with customers, share advice and make subtle product pitches.