Founded by Gallagher in 2009, the label channels the former Oasis turned solo star’s ’60s and Mod-inspired look to unite his love of music and fashion. Recently worn by the likes of Skepta, Pretty Green aims to create “simple, classic clothing with a modern twist”.

“I haven’t got a favourite brand, I haven’t got a favourite designer,” Gallagher once said of his reasons for starting Pretty Green. “I like what I like. I spend a lot of money on clothes so I know my shit. In fact, I probably spend more on clothes than 90 per cent of these fashion people because they get it all for nowt.”

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“There were just these kids with their dads, all of them dressed head to toe in Pretty Green,” recalled Gallagher. “All of them in the fucking field. I was saying to my mum, ‘What the fuck does he want to get Oasis back together for? He must be fucking loaded’.”

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