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Apo View Hotel Launches Engaging City Guide

1/07/2014

Sharing a long history with Davao City, Apo View Hotel is well within
walking distance of many of the city’s cultural and historical attractions. Its
65 years of being in a strategic location, combined with the hotel’s
knowledgeable veteran staff members, many of whom are locals, positions the
hotel as an expert on the authentic Davao experience. Taking advantage of this
edge, the hotel is launching a customized city map that invites visitors to
“set off on Davao adventures” using the Apo View Hotel as their starting point.

The Apo View Hotel map is a colorful and
insightful guide containing insider tips and information on the many things to
enjoy near the hotel’s location. For instance, even locals might be surprised
to know that one can get a quick massage for a little under Php 100 at Rizal
Park. Malagos Farms may be famous for their artisan cheeses, but a little known
fact is their chocolates sold at the nearby Pasalubong Center are just as
exquisite. The map also suggests checking out the regular free screenings of
top notch local and foreign films at the Cinematheque Davao, which is just a
five-minute walk from the hotel.

The map is designed to be fun and easy to use, with whimsical illustrations depicting highlighted points of
interest. The map also includes helpful information on distance, walking times,
and estimated taxi and jeepney fares for trips requiring a short ride.

The full-blown campaign has already been set in motion, with a print ad published
in a widely read in-flight magazine, a series of radio ads chronicling a hotel
guest’s trips to various Davao attractions, and updates on Apo View Hotel’s
Facebook page to encourage people to discover the
many sides of Davao, especially its vibrant downtown district.