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Tech Data Canada looks to Ignite SMB sales

Tech Data Canada is looking to light a fire under its work with SMB-focused solution providers with the launch of Ignite, a new sales strategy that sees the distributor assign sales specific sales resources to serving smaller VARs, with an eye to helping them create new types of solutions that their customers care about.

Based on a similar successful program in the U.S., Ignite launched in Canada at the beginning of February with the dawn of Tech Data’s new fiscal year.

In this edition of the ChannelBuzz.ca Podcast, we’re joined by Ed Galasso, vice president and general manager of Tech Data Canada, to discuss the launch of Ignite.

We’ll discuss:

what Ignite will mean to both Tech Data Canada and smaller Canadian VARs;

how Ignite came together in Canada;

who they’re seeking to help, and with what resources;

why the distributor is launching the program in Canada now, and its history in the SMB space; and

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Robert Dutt

Robert Dutt is the founder and head blogger at ChannelBuzz.ca. He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997. View all posts by Robert Dutt →