Coke Studio India

Coke Studio India

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Coke Studio's boundary-blending combination of traditional and modern music sets it apart. 'By creating
a new genre of music, we are touching generations of people across Pakistan and
around the world,' says Rizwan Khan, GM, Coca-Cola Pakistan and
Afghanistan.

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Coca-Cola India partnered with
MTV to launch its own version of Coke Studio in 2011.

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Now in its second season,Coke Studio Middle East features
performances by Arabic and international artists.

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Coke Studio Africa, which airs in Kenya, Uganda, Tanzania and Nigeria,
premiered in October 2013.