From the launch of the campaign to build a
major performing arts center in Dallas, to the
opening of the AT&T Performing Arts Center in
2009, to the magic we perform each and every
day, serving our community has been at the
core of everything we do.
Of course, the Center is perhaps best known
for providing North Texas with the finest in the
performing arts, from Broadway and superstar
performers to dance, music, comedy and more.
And we make sure our resident companies
are performing in some of the finest venues in
the nation. But as Dallas and North Texas have
grown, so has our sense of community and the
many ways we find to serve it.
Each year, Open Stages, our growing education
program, provides access to learning
opportunities like world-class performances
and technical training for thousands of Dallas
students, all through the support of the Center’s
generous donors.
We have worked closely with our Arts District
neighbors to help update and redefine the
Sasaki Plan, working to make the cultural heart
of the city a walkable, vibrant neighborhood
that removes barriers and provides access to
the arts for all.

2016
20
201
PHOTO CREDIT: Carter Rose

Our community includes our colleagues in the
arts. The Center is working to provide more
than 80 diverse cultural organizations with a
wide range of services, from free marketing and
low-cost ticketing to performance space on the
Center’s campus.

Last summer, the Center partnered with the
Dallas Police Department to help it build
bridges of trust between young people and
law enforcement.
These are just a few examples you will find
in this Report to the Community. In today’s
rapidly changing cultural and entertainment
environment, service to community is the
value that will help set the Center apart. This
is especially important in the push to complete
the Center’s capital campaign, retiring its
remaining construction debt. From there we
can focus all of our resources on fulfilling the
Center’s mission: to be a public gathering
place that strengthens community and fosters
creativity through the performing arts.
Our hope is that the magic of this campus will
continue to inspire and excite long into the
future—and with folks like you ensuring its
continued growth and success, we have no
doubt that it will. So thank you for your ongoing
support for the Center and for the arts in Dallas.
Best regards,

The AT&T Performing Arts Center sits in
the Dallas Arts District, the cultural
heart of the city. Opera, theatre, dance,
Broadway, comedy, music, speakers, free
festivals, fitness, arts education and
more all play out in the Centerâ&#x20AC;&#x2122;s iconic
venues and on its 10-acre campus. The
Margot and Bill Winspear Opera House,
Dee and Charles Wyly Theatre, Annette
Strauss Square and Elaine D. and Charles
A. Sammons Park were all created
to serve the Centerâ&#x20AC;&#x2122;s five resident
companies and our growing and diverse
North Texas community.

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AT&T PE R FO R M I N G ARTS C E NTE R

W

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36

DG

6

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Downtown Dallas Campus

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The number of
performance spaces
on the Centerâ&#x20AC;&#x2122;s campus

1 . M c D e r m ott Hall Wi n s pear O pe ra H o u s e

4 . th e 6th F loo r Stu dio Th eatr e Wyly Th eatr e

2 . Ham o n Hall Wi n s pear O pe ra H o u s e

5. S ko kos Pavi lio n Strau s s Squar e

3 . Potte r Ros e Pe r fo r man c e Hall Wyly Th eatr e

6. Sam m o n s Co m m u n ity Stag e Sam m o n s Par k

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AT&T P E R FO R M I N G A RTS C E NTE R

More than
n 600
performan
nces on
campus in
n 2016, and
490,000 viisitors.
When complete, the Capital Campaign to build the Center will be
90% privately funded. The venues were gifted to the City of Dallas.
The Center is a nonprofit foundation that operates, manages,
maintains and programs the venues and campus for the city.

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AT&T P E R FO R M I N G A RTS C E NTE R

The Winspear Opera House provides an unrivaled experience for both
patrons and performers alike. But don’t just take our word for it…

“Wow! Great room! So much better
than
than the
thestrip
strip club
club II used
used to
to play!”
play!

“This is my second pass through the Winspear

Thanks
Thanks again!”
again! ––Jay
JayLeno
leno

“This is my second pass through the Winspear
and you make it feel like home every time!”
and you make it feel like home every time!”
– Kevin Francis Finn, Disney’s Beauty and the Beast

generates significant economic impacts for the cityâ&#x20AC;Ś The
AT&T Performing Arts Center is an amenity that is
helping to brand the city as an attractive international
destination for business and recreation while positively
influencing the redevelopment of downtown Dallas.

Economic Development at the Dallas
that the AT&T Performing Arts Center
helps sell the Dallas area to business
prospects, especially companies
that are considering relocating from
metropolitan regions like Chicago or
Los Angeles that have well-established
arts and cultural institutions.

AT&T P E R FO R M I N G A RTS C E NTE R

While the AT&T Performing Arts Center is not the only factor
making downtown Dallas more attractive to businesses and
residents, it is a critical piece of the puzzle that is reshaping the
area, a puzzle piece with a multimillion dollar economic impact.

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2 0 1 6 B ROA DWAY P E R FO R M A N C E S

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AT&T P E R FO R M I N G A RTS C E NTE R

The Center’s Broadway Series brings the finest
musicals and plays to North Texas. In 2016, the
Center presented eight award-winning shows in the
Winspear Opera House, which provides the best
Broadway experience in North Texas. The intimate
and gorgeous 2,200-seat hall features outstanding
acoustics, a welcoming staff and, for visiting artists,
a stunning stage where they can perform their art.

Star Anthony Rapp did a Q&A after a screening of the movie Rent at Alamo Drafthouse.

CABARET

BEAUTIFUL: THE CAROLE KING MUSICAL

A GENTLEMAN'S GUIDE TO LOVE AND MURDER

LOVE LETTERS

run date: may 25–june 5

run date: june 7–19

run date: August 16–28

run date: March 22 – April 3

Launched our first Broadway Facebook Live, resulting in more than 37K views.

Became the sixth production in the center's history to gross more than $1 million a week.

TONY Award for Best Musical in 2014.

Starring Ali MacGraw and Ryan O’Neal from Love Story, who helped us announce our new season.

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2 0 1 6 P RO G R A M M I N G H IG H L IG HTS

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AT&T P E R FO R M I N G A RTS C E NTE R

_
PROGRAMMING HIGHLIGHTS
• Highlighting creative successes
In addition to the best of Broadway, the Center offers a wide and
diverse range of performances. Through Center Presents, we bring
top performers like Frankie Valli and the Four Seasons. In association
with TITAS Presents, some of the world’s top dance companies fill the
Arts District stages. Through collaborations with cultural partners,
the Center is helping enable new works to see their premieres on our
stages. The #hearhere speaker series brings cultural icons who shape
the way we see the world. Through Off Broadway On Flora, the Center
seeks out the most unique theatrical experiences, many of which you
won’t see anywhere else!

Austin-based theatrical troupe played out a science
fiction drama about an invading force of sludge

City Performance Hall for a one-night-only pair of

monsters from the planet Zygon trying to take over Earth!

performances. Not only did ALAN CUMMING SINGS SAPPY
Off Broadway On Flora: Ghost Quartet
_

SONGS give audiences a performance they won’t forget,

In a Deep Ellum church, the Center presented the

but he also left many members with unforgettable selfies!

underground New York hit Ghost Quartet to Dallas.
A quirky, eclectic and dark theatrical experience, with
the four performers moving about the audience playing
out the dark stories with dozens of instruments and
whiskey for everyone. Artistic storytelling at its best.

Soluna: Rules of the Game
_
Grammy Award-winning composer and singer Pharrell
Williams created a new work to open the second annual
Soluna Festival. A co-presentation of the Center and Dallas
Symphony Orchestra, Rules of the Game was a unique
collaboration between Williams, choreographer Jonah
Bokaer and visual artist Daniel Arsham. The world premiere
was completely workshopped in the Dallas Arts District

– Lily Weiss, Executive Director
of the Dallas Arts Districtct

Ten years ago, Dallas audiences were

Santos and TITAS Presents have moved
_
2016 was an extraordinary year for TITAS Presents.
A year of international companies from six
countries, cultural collaborations with the Crow
Collection of Asian Art, and dance classes for
the masses on the AT&T Performing Arts Center
campus. But nothing was as impactful and
artistically significant as Canada’s Kidd Pivot with
Betroffenheit. A masterpiece of theatre and dance,
Betroffenheit is the best example of TITAS Presents’
commitment to artistic excellence and to how
much our dance audience has grown.

not ready for this collaborative, fully
integrated, full evening of work. Charles

TITAS Presents: Kidd Pivot

and acclaimed by critics and audiences as a tremendous

the needle astronomically by educating

#hearhere: Werner Herzog
_
With a career spanning almost 50 years, legendary
filmmaker Werner Herzog is a cultural icon who has
shaped the way movies are made. The conversation with
his audience in the Winspear Opera House was unscripted,

and challenging audiences to see dance

free flowing and full of personal details of Herzog’s life

differently, so that in 2016, BETROFFENHEIT

diverged from his planned talk, spontaneously requesting

left Dallas audiences rising to their

personal laptop. An Evening with Werner Herzog was an

feet and wanting more.

and unique view of the world. On multiple occasions he
that the production team show unplanned clips from his
intimate look at one of the great minds of our time.

S E CTIO N 6

FEST I VA LS

PRELUDE
Continued the tradition of a smaller, more
compact version of the blockbuster Aurora
event in its off year. Prelude attracted tens
of thousands of people over two nights to
the Centerâ&#x20AC;&#x2122;s campus. The free outdoor event
focused on the art of light, sound and new
media that was interactive and engaged the
diverse visitors from across North Texas
who came to the Dallas Arts District to
experience it.
_
29,000 visitors
10 featured installations by
11 artists from six different
countries
2,500 studentS and parents
engaged through prelude
education programs

Thanks to some wet winter weather,
the Center’s annual holiday event,
Reliant Lights Your Holidays, was
rescheduled as a New Year’s Eve
family celebration. We partnered
with Spanish-language broadcaster
Univision to toast 2016 and ring in
2017 with music from Tejano music
royalty A.B. Quintanilla y Elektro
Kumbia, plus performances by cast
members from THE BOOK OF MORMON,
and local acts like the Dallas Tap
Dazzlers, the South Grand Prairie
High School Ballet Folklorico,
and Studio One Dance Center’s Elite
Competition Team. And, of course,
fireworks!
_
6,000 visitors
1,714 total fireworks
shot, which is three
per second, 190 per minute

PHOTO CREDIT: RLYH: photos by Nate Rehlander

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CO M M U N I T Y P RO G R A M M I N G/E D U CAT IO N

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AT&T P E R FO R M I N G A RTS C E NTE R

Local Motion Presented by Topo Chico

Open Stages

_

_

Local Motion is a series of free outdoor exercise classes on

Open Stages, the Center’s arts education initiative, allows

Saturday mornings, but it’s no ordinary workout. Your gym

thousands of students to explore and more deeply experience

is the beautiful Dallas Arts District and the exercises are

the performing arts. Comprised of two distinct and inventive

performing arts-based. We’ve done hip-hop dance, yoga in the

programs, Open Stages directly serves high school students

water, Zumba—you name it. One day we did a ballet barre

from a variety of Dallas ISD Title I schools.

class followed by a twerking class. So no matter what your style
or speed, come join your neighbors from all across North

Backstage Spotlight is an enrichment program for upcoming

Texas as we use the arts to improve our physical health. And

theatre practitioners and is dedicated to highlighting

after, we can cool down with some refreshing Topo Chico.

the areas of production, lighting, sound and set design. The
program prepares emerging technical theatre students for
continued education that will lead to a career in the arts.
Students learn trends in the industry, best practices and
technical skills in the Center’s top-tier venues.
Broadway Experience provides exposure to professional
performing arts experiences of the highest caliber. Access to
touring artistic companies in the media of theatre, music
and dance set the backdrop for a classroom conversation
dedicated to career exploration, process and context. For
many students, Broadway Experience is their first opportunity
to see Broadway-caliber musical theatre and professional
touring artists.

2016 numbers:
Sammons Lunch Jam
_

Broadway Experience: 4 performances

Dallasites who work downtown can leave their offices and come to

/ 6 schools / 50 students per school =

Sammons Park for free outdoor live entertainment in the beautiful Dallas

1,200 student experiences offered

Arts District. The talented students at Booker T. Washington High School
for the Performing and Visual Arts provide the show, and lunch comes from
food trucks and Center Café, and some people even bring picnics. Not
only does it provide entertainment for the neighborhood, but it gives the

Backstage Spotlight: 36 students

students a professional performance experience and new audiences.

FInishing the program from January

We’ve seen R&B, gospel, jazz, Shakespeare, mariachi—and lots of sunshine.
This has to be the best lunch break in town!

to May 2016 and 42 students beginning
the program in October to December
2016 = 78 students total

For six years, the Center’s Community Partners program has worked closely

Seven times a year, Eli joins other student technicians from several

with local service agencies to provide tickets to performances at the Center.

stagecraft firsthand from the Center’s technical team. During these

One of those groups is The Bridge, which serves the homeless community. Bridge

design, rigging, lighting and sound while working with the Center’s

staff member Kamica King leads its music therapy program and spearheads

technical arts. For Eli, this has led to internships at local theatres,

Dallas high schools to travel to the Winspear Opera House to learn
hands-on workshops, students learn about topics such as set
state-of-the-art equipment. They also talk about careers in the
and to his college applications for technical theatre programs across

music enrichment opportunities for guests at the Center.

the country. “Everything that I have learned,” says Eli, “I have been
able to apply in my school’s tech theatre class as well as some
professional theatres I have had the opportunity to intern at.” Eli’s
Backstage Spotlight experience led him to pursue this by applying
at a number of colleges. “It has inspired me to apply to Emerson
College in Boston, where I hope to major in theatrical design,” says
Eli. He starts college this fall. We wish him the best!

1. SAMMONS COMMUNITY STAGE
_
Top student arts ensembles perform on the newly named
Sammons Community Stage outside in front of the
Winspear Opera House. The Center is inviting the very best
student performing groups from public, private, college
and arts schools across North Texas to perform before
friends, family and audiences arriving for Broadway and
TITAS Presents shows. Sammons Community Stage provides
a real-life learning experience that encourages excellence
and professionalism and allows the Center to connect and
engage with young artists across our community.

I wanted to say a huge THANK YOU for the opportunity
to bring Bridge guests to see Keb’ Mo’ This year. we
2. ERIC BOGOSIAN
_

built the concert into a three-part class series.

In February we coaxed Eric Bogosian out of semiretirement to come from New

The cohort enjoyed learning about Keb’ Mo’ and

York City to Dallas and perform some of his legendary monologues. The “Law
& Order” star wasn’t on tour; he hadn’t performed a solo show outside NYC
in more than 15 years. But that’s not even the coolest thing about his visit! Mr.
Bogosian went across the street to Booker T. Washington High School for the
Performing and Visual Arts to talk to students about his experience as an actor
and playwright; specifically, about his path to creating his own work and how
they could do the same thing. Then the students got to see the show that night!

his music, loved the show, and had really great
reflections on the experience as well. I was able to
swing a meet and greet for our group and they were
thrilled to meet Keb’ and the band! This would not
have been possible without the generosity of the
AT&T PAC. You all do tremendous work to make the
arts accessible and we are truly thankful. It is an
honor to be a Community Partner!
– Kamica King, Music Therapist
The Bridge

PHOTO CREDIT: Stevan Koye

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AT&T P E R FO R M I N G A RTS C E NTE R

1. Rent/AIDS Panel
_

SERVING
THROUGH
ENGAGEMENT
_

The 20th Anniversary Tour of Rent reminded today’s audiences about the fear and stigma of
the AIDS epidemic in the 1980s and ’90s. To help add context and highlight the tremendous
impact AIDS is still having today, we assembled a panel of AIDS experts, patient advocates and
caregivers. They shared that while more treatable and preventable, the disease is on the rise
among infants, young people and minority communities.

2. DPD’s “Let's Talk”
_
“Let’s Talk!” is one reason the Dallas Police Department is a national model for community

GE

policing. This year at the Winspear Opera House, Dallas police officers and a thousand teens
came together to learn how to interact, talk and listen to each other. The Center is proud to be a
gathering place where barriers between youth and police are broken and our community united.
“They are afraid of the police. They see police coming into the neighborhood as an occupying
force. There’s nothing to be afraid of here at the Winspear.” – Dallas Police Chief David Brown

3. Collaboration Promotes Tolerance
_
Roundabout Theatre Company’s national tour of Cabaret painted the horrifying buildup to the
Holocaust. This provided an opportunity for collaboration with the Dallas Holocaust Museum/
Center for Education & Tolerance. To help raise funds for its forthcoming capital expansion, more
than 400 museum supporters attended a performance and some underwriters were invited to a
preshow discussion with a member of the cast.

4. Engaging Millennials
_
To engage, serve and grow millennial audiences, the Center “took the show to them.” To
announce our 2016/2017 season of Broadway, the Center hosted a Broadway Bar Crawl where fans
followed our team from restaurant to restaurant as we revealed the season and gave away fun
prizes. The Center is also hosting regular weekend events at the Alamo Drafthouse in the trendy
Cedars neighborhood. Brunch on Broadway pairs screenings of movie musicals with themed food
and drink specials and has been a hit!

5. Corporate Forum
_
The Center is continuing to find ways to serve the business community through the Corporate
Circle Forum. This speaker/interview series brings together Dallas business leaders for
conversations with top newsmakers of the day. From Robert Kaplan, President and CEO of
the Dallas Federal Reserve Bank, to Billy Beane, the man who turned baseball on its head, the
speakers are always relevant and engaging. Building relationships is a Corporate Forum member
benefit that is paying strong dividends for the Corporate Circle’s business leaders.

6. Building Our Neighborhood's Future
_
For 30 years, the Sasaki Plan has been the guiding development document for the Dallas Arts
District. In 2016, the Arts District engaged the renowned Boston urban planning firm NBBJ to
update the plan and help envision and realize the district’s future. The Center’s leadership has
played a key role in helping transform the district into a vibrant, pedestrian-friendly, arts-focused
neighborhood in the heart of Dallas. The new plan will be finished in 2017.

A key reason the Center exists: To serve its five
resident companies by providing the fin est
pe rformance ve n u es at re duced rates, so they
can focus on creating and performing great
art. The Center’s founders envisioned it being
re nown e d as an incu bator for n ew works
and worLD premieres.

The initial capital campaign to build the AT&T Performing Arts Center
saw an unprecedented level of participation from the community. More

$12,000,000

$1,000,000

_

_

THE MOODY FOUNDATION

Lydia and Bill Addy
Fanchon and Howard Hallam

than 130 individuals, families, foundations and corporations gave GIFTS

$2,000,000

OF $1 million or more, with more than 90 percent from private donors.

Hoblitzelle Foundation

_

When the venues were completed in 2009, they were gifted to the City of

O’Donnell Foundation

Deedie Potter Rose

Margot and Ross Perot

Dallas for the community to enjoy for generations to come. In 2016,

Cindy and Howard Rachofsky

the Center announced a strategy to retire the construction bonds and

UP TO $500,000

complete the original capital phase. As a nonprofit foundation, the Center

_

is the steward of these cultural assets by programming, maintaining

Anonymous

and operating the iconic venues.

Barbara Thomas Lemmon

UP TO $250,000
_
Carol and Steve Aaron

Virginia and Robert

Communities Foundation of Texas

Payne Family

Embrey Family Foundation

Ted Strauss and Family

AS OF APRIL 2017

To ensure the success of
closing the campaign:
PAC DEBT: $151M Total

Looking Forward

PARTICIPATION

The Center is in the fInal stages of completing

• The Center WILL PAY $64 Million IN CASH AND
CURRENT PLEDGES FROM original commitments

• The Center’s lending institutions, Bank

THE RESPONSE FROM FAMILIES AND
FOUNDATIONS HAS BEEN REMARKABLE,
WITH MORE THAN $10 MILLION IN NEW
COMMITMENTS BY THE CLOSE OF 2016
AND $12M THUS FAR IN 2017.

of America and JPMorgan Chase, will

CENTER

$91M

BANKS

$45M

its capital campaign to raise the remaining

10%

$27 Million and retire its constrUction debt.

participate at $45 million

• The City of Dallas has agreed to
participate at $15 million over 10 years

Once achieved, the Center will have the opportunity to:
• Further provide affordable and accessible arts activities to the

CITY

citizens of Dallas

$15M

30%

60%

• Provide greater cost savings and major administrative support to
the Center’s five resident companies and enhance collaboration

• Center leadership is committed to raise

• Grow education programs to engage more students and teachers,

the remaining $27 million from private

boost performance access and create more effective community

sources by the end of 2018

education initiatives
• Effectively compete for the best national and international talent
• Expand major community events into signature city events that
are annual destinations for locals and visitors alike

For fIscal year 2016 (August 1, 2015 – July 31,
2016), Broadway was again the strong story
for the Center. Riding on the successes of

MOTOWN: THE MUSICAL, BEAUTIFUL: THE CAROLE

REVENUES

KING MUSICAL, DISNEY’S BEAUTY AND THE BEAST

CATEGORY

AMOUNT

-

%

and LOVE LETTERS, Broadway ended $475K

Programming

14,147,229

-

43%

Education & Community

-

-

0%

ahead of budget for the year.

Ancillary Services

6,287,158

-

19%

Facilities

1,992,274

-

6%

Sponsorships

5,218,064

-

16%

Annual Fund

3,023,691

-

9%

City of Dallas

2,500,000

-

8%

TOTAL

33,168,416

_

100%

CATEGORY

AMOUNT

% of Rev

%

Programming

17,182,790

52%

51%

programming and events drove the Center’s

Education & Community Services

120,796

0%

0%

Ancillary Services

3,556,358

11%

11%

net income into negative territory, ending

Facilities

5,706,594

17%

17%

Development

1,684,501

5%

5%

General & Administrative

5,320,675

16%

16%

TOTAL

33,571,714

101%

100%

-

-

In addition, the Center had success ﬁnding
efficiencies and reducing operational
and staffing expenses. Shortfalls in other

the year with a $404K shortfall, the ﬁrst in
ﬁve years. In response, some of the events

Expenses

incurring losses have been suspended in
future years. The Center has implemented new

NET OPERATING GAIN (LOSS)

programming strategies that prioritize

FY 2012

455,647

-

-

FY 2013

302,774

-

-

FY 2014

461,556

-

-

FY 2015

566,269

-

-

FY 2016

(403,298)

-

-

programming activities with healthy or
neutral margins.

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OCA S E RV IC E S

PAG E 47

AT&T P E R FO R M I N G A RTS C E NTE R

In 2016, the Center began working with
w
the City of Dallas Office of
Cultural Affairs (OCA) to provide a range of services to support
fellow arts organizations, with a n emphasis on small, emerging and
midsize organizations. They includ
de:

O

ARTS MONTH

Performance Space
_

_

Mayor Mike Rawlings declared April 2017 as Dallas Arts Month—
30 days highlighting the best that the city’s cultural community
can provide. The Center provided extensive marketing and planning
sources, and joined with the Dallas Arts District and TITAS Presents
to present a giant street festival featuring a trio of free outdoor
performances by the aerial dance artists of Bandaloop.

The Center has brought back the Elevator Project, which
provides performance space in the Arts District for small
and emerging groups who don’t have a performance home.
The projects, which will be chosen through an annual twolevel review process, may include drama, dance and music.
Performance spaces include Hamon Hall and the 6th Floor
black box space in the Wyly Theatre.

Marketing and Ticketing
_

To help spread the word about the richness and diversity of the Dallas
arts scene, the Center created a unique Culture Calendar for its
website. This highlights the arts events of Dallas cultural groups who
receive support from the OCA. The Center has also created a twicea-month e-mail to the Center’s 180,000-person database. For the
arts groups, this introduces them to potential new audiences, and the
patrons discover the full range of cultural events in every corner of our
city. The Center has also redesigned its TicketDFW ticketing operation
to provide small to midsize arts groups and the City’s cultural centers
with free to low-cost ticketing options for their events.

Todayâ&#x20AC;&#x2122;s audiences have more entertainment choices than
ever before, leaving arts institutions FIghting for both
product and patrons. The Center has always worked hard
to get the best Broadway shows and top performers, which
attract audiences and are major revenue drivers.

But todayâ&#x20AC;&#x2122;s competitors include mid- to mega-sized concert venues, sporting events and
casinos. New performance facilities in the Dallas suburbs threaten to lure away even more
audience. And the volume and quality of cable, streaming and video game products all
entice patrons to enjoy their entertainment at home. These are challenges facing all
cultural institutions. The opportunity in front of the Center is to continue to find new ways
to fulfill its mission and become even more relevant to our community; to explore new and
impactful educational, community and artistic programs that will increase audiences,
revenue and giving; to ensure that our level of service and the quality of our venues remain
second to none; and to look for opportunities for artistic and operational collaborations
that benefit all. The AT&T Performing Arts Center, its Board of Directors, staff and
volunteers are committed to finding the opportunity in each challenge, and continuing to
sustain the Center as a gift that enriches the lives of everyone in our community. We thank
you for your ongoing support of the arts and the Center.