Multi Tracking

Today's customers are more active and receptive - depending on the purchase phase or personal preferences - to different online and offline communication channels. The success of marketing measures (e.g. newsletters, affiliate, search engine marketing) is, however, usually viewed only isolated within a marketing channel without taking account of channel interactions.

In cases, the final conversion is caused by another advertising medium than the original first contact. When simply attributing the conversion to the channel which triffered the ultimate conversion ("last cookie wins"), advertisers are tempted to invest less in the ad, which has successfully made the initial contact.

To correctly detect and understand the customer journey provides modern marketing with new challenges.

Using advanced tracking methods

In order to be able to make the right decisions it is first necessary to correctly collect and analyse all actions triggered by the advertising campaign such as calls, orders and e-mails.

Through the use of advanced tracking technologies such as web-site mirroring, landing pages or the use of tracking codes Adplorer ensures a comprehensive performance review. The customer journey is understandable and the profit contribution of individual advertising channels becomes visible, thereby reducing the risk of investing in unprofitable advertising material.

Combination of onsite and offsite tracking

Adplorer captures the impact of your online advertising on online and offline sales channels and presents the results within an interactive dashboards, which enables further analyzes.

In the on-site area Adplorer collects information about the surfers interests on the clients website, such as number of page visits, length of stay, bounce rate and the different conversion types (e.g. sale, download, sign-up). These data points are often first indicators if certain advertising elements are successful and the the bid management of Adplorer uses this information for early optimization measures.

Furthermore, all relevant performance data is collected automatically via API from the different advertising channels. Adplorer also collects data from social media platforms such as Facebook and Youtube enabling you to measure the ROI of these channels as well.

In addition to the data from search engines and social networks Adplorer measures all interactions of users with your clients website. In this way Adplorer can identify keywords and ads that ultimately lead to conversions.

Also telephone calls and emails are assigned to the advertising elements that triggered these leads.

As a result, statistics are as Sender ID, time and duration of calls recorded in Adplorer. p>

Highlights

With the help of multi-tracking the synergies between offline and online marketing channels can be analyzed. The findings can be directly used for the allocation of your online advertising budgets. p>