In the present business environments, balancing between the needs of a business enterprise and its
stakeholders is recognized as a critical strategy for the success and long-term survival of any firm. However,
the understanding of sustainable strategy on firm performance remains a key challenge for both academia and
management alike. The purpose of this study is to examine the effect of strategy for building sustainability on
performance. Data are collected from 122 managers of software development companies in Thailand. Results
show that strategy for building sustainability positively affected Capability Maturity Model Integration (CMMI)
level, financial performance, corporate image, and stakeholder satisfaction. Furthermore, results also show that
the strategy for building sustainability had indirect effects on corporate image through the CMMI level and the
stakeholder satisfaction had direct effects on financial performance.

Karun Pratoom and Pilaipan Cheangphaisarn, 2011. The Impact of Strategy for Building Sustainability on Performance of Software Development Business in Thailand.
Asian Journal of Business Management, 3(1): 32-39.