We've all griped about spotty service but only about 1% of the over 300 million wireless contract customers switch carriers. Spencer Ante discusses on MoneyBeat. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... ay ay mm mm ... call spotty cell phone service ... many people actually switch cell phone carriers today's Wall Street Journal takes a look at the cellphone industry ... and found that only about one percent of the three hundred and twenty six million ... customers with a wireless contract switch carriers ... to me is Jake actors Spencer on pay joins us on the MoneyBeat show ... three I there even three hundred twenty six million people in the country song a lot of contracts yet yet people more than one cellphone the labia of the Senate it's it's one hundred percent right right and duty will yet yet so for instance of the story look said ... of what we call the cops to the hotel California ... issue or another a cellphone into says that ... because the majority of customers from these two year contract that the large carriers because a lot of people are friendlier business ... of plans yet they they get locked into these into these contractors are for them to leave so ... of of the two biggest come the eighteen T Verizon was only about one percent of customers we went on a monthly basis ... and and the churn rate as the call yet is actually on about twice as high for on the numbers three and four carriers Sprint and T Mobile but the two percent so it's it's it's pretty low so ... the three point six million ... aam ... only that and nineteen million um a year on average from eighteen eighteen T Verizon Lisa Leslie the battle for the so the future of the industry has for those ... is making waves with friends and that's the really key thing is is in upstate all about ... how competitive they had it not ... that much competition team has been banned but that the other theme of this story is that actually the dynamics of the industry are starting to change a pact ... with the goal sparked by the fact that it does is apartment block ... agency's proposed merger with T Mobile when they did that it basically sparked a new round of investment in consolidation and so ... Sprint's was acquired by SoftBank got a lot of aam capital injected into the company and T Mobile Market masterpiece yes which gave them more and more on the financial wherewithal and Stockton and such and so ... now these companies are newly aggressive that new managers they're going after these big eyes ... and believe it or not ... one of the analyst I work with close on the story from UBS to publicans are really good lot wireless analyst ... he is estimating that because of the improvements in the network's which is really the dominant driver of turn ... if your network is really good meal are happy the calls are going through their web pages are loading ... they're they're mostly happy ... aam because of improvements in networks he believes that T Mobile and Sprint will actually had and grow the subscriber counts for contract customers for the first time in two thousand and fourteen and a lot of ... fun so ... the changes might make it harder for eighteen T Verizon in intended to ... use in a good thing then for customers is our customers go and see some connection a fuel pricing I'll ... yes I think it will be on pro consumer ... goods come more calm this usually is pro consumers of the Bharti deal experts laureates prices ... today the extended there ... are a limited the offering is for a lifetime guarantee ... T Mobile is is is on what ... their steel calls the awning carrier strategy which is this unconventional sort of ... of products to sort of ... odd disrupt the industry so they're like letting people finance the US sell the phones are not to be tied to a contract with people upgrade from her so ... is Ardi like more innovation coming to the tothe is Univeristy I think I will continue ... as as these companies really like ... sort of ... getting to their and their next phase ... yet ... how much ... how much competition he think you'll be making team Brian has ... been wanting to for awhile now or ... are there so are their perches under any real pressure ... well you know it's ... it's going to be limited to some extent them in eighteen T Verizon are so much better than her dad and anti mould Electra three times the size ... and and they account for all the subscriber growth ... so I think ... you know it's not can it be you ... a wholesale change in the competitive dynamics of the industry but it is going to be meaningful and will be significant ... and depending on what these companies to one or like ... Chris Apple we talk about Sprint madhouse off but the court spread ... and when SoftBank accord Vodafone Japan in two thousand and six ... it was like really loan if the trainer was like ... getting its ... goods but the by the specter guys ... and they put triple their subscriber count by using aggressive pricing ... have the network investments in getting on phone and so ... I think something similar could happen here and then ... the real wallet card is what will they do with Internet services and and and content ... and unlike Commerce on your phone if it can cause some cool ... new models are on that the kid maybe ... even told the guys ... and dolls time or Spencer on pay great stuff thank you