Branding is the promotion of a particular product or company by means of advertising and distinctive design. One of the mostimportantreasons to develop a comprehensive and effective strategy for yourbrand is to gain recognition and build brand loyalty. This has always included most importantly the company's logo, typography, slogans and color schemes. In more recent years branding has become about much more than just logos and color schemes. Nowadays a brandincludes every single touch-point your customers have with your company. That of course includes the customer service experience, especially in today's fast-paced technological world. The ever growing use of social media can make or break the company's brand loyalty.

Your Call Center Should Be Growing Brand Loyalty. Is It?

What is Brand Loyalty?

Brand loyalty is what keeps your customers coming back regardless of price. It means they’ve come to believe you deliver a superior product or service and level of customer service that is worth whatever amount you’re charging. Which means consumers who are loyal to your brand will most likely remain loyal even if they encounter a few bumps in the road. Brand loyalty is basically the holy grail of consumerism, and is worth striving for in every dimension of your business. And more and more one of the leading dimensions for deepening brand loyalty is your call center.