Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Debit Cards in Germany

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Executive Summary

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PROSPECTS

Debit cards set to continue to dominate card payment transactions

Thanks to rising disposable incomes, debit card spending recorded healthy growth in 2018. Debit cards remained by far the most popular type of financial card in Germany.

Average spend per transaction expected to fall

As more and more consumers are using debit cards for their daily expenses, average spend per transaction continued to fall in 2018. The rising popularity and availability of contactless payments also contributed to this development as consumers now have the option to pay quickly in major retailers, particularly grocery retailers, for lower value baskets.

Number of debit cards in circulation to reach saturation

In contrast to transaction volume and value, the number of debit cards in circulation rose only slightly in 2018. The number of debit cards in circulation already exceeds Germany's population and has thus reached saturation.

COMPETITIVE LANDSCAPE

Traditional savings banks continue to lead debit cards

In 2017, savings and cooperative banks in Germany continued to benefit from a large customer base and thus dominated the debit card landscape, together accounting for by far the largest share of cards in circulation. DSGV (Deutscher Sparkassen- & Giroverband), the umbrella association of savings banks, and BVR (Bundesverband der Deutschen Volksbanken & Raiffeisenbanken), which is the umbrella organisation of all cooperative banks in Germany, are well-positioned to continue to maintain their dominant share of debit value transactions over the forecast period.

Direct banks record the strongest growth

Despite the clear leadership of savings and cooperative banks in Germany, consumers are increasingly attracted to direct banks, partly because savings and cooperative banks have increased their fees. This is particularly the case among younger consumers.

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