Tag Archives: snapchat

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms may have their detractors, their impact is still undeniable. Web design has responded to the pressure of shorter attention spans with placing a higher emphasis on the landing page. When today’s web-savvy visitor lands on your homepage, you have mere seconds before their mind generates…

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at least those that the algorithms have determined we’ll find most appealing. The logic here is that there are simply too many posts constantly going up for people to review them all. The product people at the top social networks believe users are expected to interact with too much content on…