How leaders create and use networks pdf

B2B and social networks are the future for e-commerce Kittikorn Kunnalekha, managing director of AISoft Co, a Thai company specialising in internet applications for travel industry, talks with The Saigon Times Daily about an effective strategy for online business. He says: - Nowadays a single company cannot afford to run an online business by itself. The partnerships and the social networks can make it happen in a more affordable, profitable and, above all, faster way. Social networks are becoming popular not only among people but also businesses worldwide. How does it work? - As you may know, 80% of American people use social media. Its growth is estimated at 1,000%. You can also decide among many social networks like Facebook, Twitter, MySpace and LinkedIn. You name them. But most important, they are all free. That’s the benefit any company must see. Any business should think about the way to make the most of the social networks, and about how to participate. What is the … [Read more...] about B2B and social networks are the future for e-commerce

VietNamNet Bridge - Apple SIM is considered a technological breakthrough, but it could be an obstacle to mobile network operators’ business. Analysts commented that this is understandable, because GigSky, the major partner of Apple, is not present in Vietnam, while Apple has not officially cooperated with any Vietnamese network operators to provide the service. The number of network operators cooperating with Apple to provide Apple SIM is also modest, even though this is described as the technological breakthrough. Apple SIM is considered a technological breakthrough, but it could be an obstacle to mobile network operators’ business.
Large network operators have their reasons to refuse Apple SIM. AT&T in the US once locked Apple SIM and did not allow its subscribers to shift to use the services provided by other network operators. The fact that mobile phone users can switch back and forth among different telecom networks is good for users. They can choose network … [Read more...] about How will Apple SIM affect network operators?

(CPV) - In 2003, Hue royal music was recognized as intangible cultural heritage of humanity by UNESCO. With this honour, over the past three years, there have been many opinions about its preservation. To find an answer to wondering questions of many people, a correspondent from the Communist Party of Vietnam Online Newspaper interviewed Ngo Hoa, Vice-chairman of central Thua Thien-Hue provincial People's Committee, after his trip with the Hue royal music troupe to Italy to attend the September music program there. * How was Hue royal music received at the September music program in Italy? At the September music program held from September 21-24 in the northern Italian town of Turin, the Hue royal music troupe was a special guest. Italian audiences and participants waited to enjoy live performance of traditional music recognized as the heritage of humanity. At this program, Prof. Tran Van Khe and Prof To Ngoc Thanh gave presentations about cultural heritage through Vietnamese music, … [Read more...] about People create and enjoy culture, said a provincial leader

To cope with falling tourism demand, domestic tourism companies are turning their attention towards the hitherto underserved domestic market.
Domestic tourism companies are switching their focus towards local tourists and providing more creative services to deal with the slide in tourist numbers. Rather than simply targeting profits, companies hope to expand their trademark and customer databases. … [Read more...] about Create and cater

"What all brands need to learn now is not only how to create an effective brand identity system, but how to manage it over time. It takes effort to maintain a unified appearance, an effort that is not unlike the quality control efforts required for any process in order to extend effectiveness over time" said Richard Moore, brand expert of Richard Moore Associates with the Vietnam Business Forum in regards to the branding of Vietnam's companies as well as how to build a strong brand. Giang Tu reports.
What do you think about branding in Vietnam today?
It's quite different than, say, five years ago. Then, companies had learned the importance of marketing communications in general, and many companies were even creating very effective ads and other forms of media. But they hadn't yet understood the importance of how all those communications should collectively work in a unified manner.
Today they do understand that, but many have not made the effort to create a unified appearance. Most … [Read more...] about How to Create Effective Brand Identity System and Manage It Over Time?