The Best Social Media Analytics Tools

Social media marketing and analytics tools are like peanut butter and jelly – one just won’t work without the other one. Analytics helps you understand what you do well and, even more importantly, what do do wrong so that you know what to fix and improve.

Sir Arthur Conan Doyle’s Sherlock Holmes once said:

Data! Data! Data! I can’t make bricks without clay!

Just like Sherlock Holmes carefully gathers evidence and puts together another pieces of the puzzle to solve a case, you should gather, analyze bits of data to make sense of your marketing efforts and get the full picture of the situation – social media analytics tools are here to help.

Let’s see what the best social media analytics tools are. Some of them are free, some paid.

Influencer marketing: Find top influencers in a niche or industry based on social media reach or engagement.

BuzzSumo offers free trial.

3. Brand24.

Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!

Brand24 is a paid tool starting at $49 a month and offers a free, 2-week trial (no card required).

The tool does web and social media monitoring and analytics. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.

Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram and YouTube, including volume of mentions, social media reach, sentiment analysis of your keywords.

Metrics of engagement: Track the engagement the social media posts, marketing campaigns and content generate

Metrics of influence: See influence of social media authors talking about your company or any topic

Trending hashtags: Find trending hashtags on Instagram for any keyword

Location: See locations all over the world talking about your keywords

Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook

4. Cyfe.

One of the best social media analytics tools is Cyfe – a business dashboard tool.

It syncs up data from many, many, many marketing tools in one place.

The number of available integrations and dashboards is astonishing and makes Cyfe a powerful tool – it covers not only social media analytics tools but also advertising, email, monitoring, sales, SEO and web analytics tools!!!!

However, let’s focus on the social media part.

In Cyfe, you can build your social media dashboard including following apps and data:

AddThis

Bitly

Facebook Ads: Cost, impressions, clicks, actions

Facebook Pages: Likes, clicks, active users, page views

Flickr: Top photos, slideshows

Google+: Plus ones, circled by

Google+ Search: Posts

Instagram: Photos, followers, following

LinkedIn Ads: Cost, impressions, clicks, conversions

LinkedIn Company: Followers, impressions, engagement

Pinterest: Boards, pins, likes, followers, following

Publisher: Schedule social media posts

Reviews: Yelp, TripAdvisor, Facebook, Google, YP

SlideShare: Views, favorites, comments, downloads

Twitter: Tweets, followers, listed, mentions, influencers

Twitter Ads: Cost, impression, engagement, follows

Twitter Search: Tweets, mentions, hashtags

Vimeo: My feed, top videos

YouTube

You can try it out for free.

5. CoSchedule.

At Brand24, we use CoSchedule as our editorial calendar – it never let us down and we can surely recommend it to all small, medium and large businesses.

The cool thing about CoSchedule is that it analyzes the performance of your social media posts and, on this basis, suggests improvements and recommends particular actions across all your social media channels, for example:

Social campaign report: Tracking across multiple platforms the performance of a campaign

Social profiles report: In-depth reports about performance of your social media channels

Social message analytics: Tracking engagement for particular posts

Social share analytics: How many times your link has been shared across social media

Top projects reports: Analysis of top 100 posts

6. Sprout Social.

Another all time best social media analytics tool is Sprout Social. It’s comprehensive social media management tool you can use to track your performance in social media.

The platform offers plenty of features to analyze social media performance, engagement, post social media messages or listen to social media conversations about your company. Sprout Social has a plenty of features. To make users’ lives easier, they offer solutions:

By business type:

For enterprise

For agencies

For small businesses

By need:

For social management

For social marketing

For customer care

For employee advocacy

By network:

Twitter

Facebook

Instagram

LinkedIn

Google+

7. Keyhole.

If you’re interested in the hashtag game, Keyhole is a nice tool to learn a bit about the hashtags you use. Keyhole supports also account, keyword and URL tracking on the Web. What’s more, you can use Keyhole to track mentions about social media profiles, keywords and URLs.

Importantly, you can request historical data from Twitter and Instagram including information about the number of posts, users, engagement and influencers. There are 5 pricing plans and the highest one includes:

Historical data

PDF reports

Real time data

Twitter analytics

Instagram analytics

Facebook analytics

Youtube analytics

Sentiment analysis

API access

+more!

8. Brandwatch.

Brandwatch is one of the best social media monitoring and analytics tool out there.

It collects online mentions from all over the Web: social media, discussion forums, blogs, news sites and other publicly available sources. Also, it has plenty of features that allow in-depth analytics of your online mentions. Some of the features include:

Demographics: Data about authors of mentions, including gender, interests, profession or location

9. Quintly.

Quintly can help you with social media analytics including Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest and blogs. There’s plenty of features for each platform but the most important features include:

Competitive benchmarking: Find benchmarks for your social media channels and discover what content works best for you