How to Use Content Marketing to Become Known as an Expert

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Build a large online footprint so it’s easier for prospective clients to find you

Help prospects feel like they already know you so they’ll be more likely to hire you

This course includes:

Video lessons for each of the 11 content marketing strategies

Specific how-to tips to help you get started with each content marketing strategy

Free and inexpensive resources you can use to implement each strategy

Plenty of real-world examples

A downloadable 50-page Workbook and Planning Guide that includes all the resources and examples I share in the video lessons, along with worksheets you can use to create your own Content Marketing Plan, plus a whole lot more.

I started using content marketing back in 2005 (since before the term Content Marketing even existed!)

I’ve successfully used all 11 strategies I will be teaching you in this course.

Content marketing has enabled me to:

Quickly become known online in a very competitive niche

Attract all kinds of free marketing opportunities (I've never sought out speaking, blogging, article-writing, interview, or teaching invitations--they've all come to me)

Quickly reposition myself, several times

Create a large online footprint so people are more likely to find me (feel free to Google "Debbie LaChusa" or "The Business Stylist" to see)

Build a solid reputation

Build an email list of thousands of people who are interested in what I do

Attract clients online without having to go out and pitch or sell

Attract speaking opportunities around the world (the all expenses paid trip to Australia was the best!)

Attract invitations to teach teleclasses and webinars (which is an easy and great way to get new clients)

Build 3 different 6-figure businesses since 2005 (all working from the comfort and convenience of my home)

It’s helped my private consulting clients quickly generate great results as well (I share specific examples in the course) so I know it can help you, too!

Join the over 370 coaches, consultants, and other service professionals who have already enrolled and are learning how they can market themselves for little to no money and become known as the go-to-expert in their field.

The first 3 lessons are absolutely free—why not check them out right now?

And, let’s get you known and attracting more clients and opportunities into your business!

What are the requirements?

Expertise in your subject matter is required. This course will teach you how to become known for your expertise. It will not teach you how to become an expert.

What am I going to get from this course?

Understand what Content Marketing is and how you can use it to position yourself as the "Go-To" expert in your field

Know how to use 11 different free and low-cost marketing strategies to market your business

Know the exact steps to take to get started in 11 different content marketing methods so you can hit the ground running

Develop a content marketing plan to take you and your business from unknown to KNOWN

Discover how to leverage all of your content marketing so you become known more quickly

Curriculum

This video provides an introduction to what will be covered in this course.

I also share some of the Benefits of Content Marketing.

Don't forget to download your Workbook!

Please download and print out the Workbook and Planning Guide that goes with this course. It includes additional resources and worksheets so you can create your Content Marketing Plan as you go through this course.

This lesson teaches you how you can write articles and share them in offline publications and in online article directories, for free, to help building your authority so you become known as an expert in your field.

In this lesson I share how you can package your expertise in the form of a Free Report, to be given away on your website. It's a great way to establish yourself as an expert and build an email list.

Sample Free Reports

Be sure to download the sample free reports. You'll find two of the written reports I've used in the past, along with the Business Makeover Kit I talk about in the video (the report, assessment, and one of the audio files are included in a zip file)

In this lesson I share tips for packaging your free "report" in video format. Remember, this strategy is about packaging content and using it on your website to build a list, and you can really package that content in any format you like. Video is another great option!

In this lesson I share how you can create your own online ezine (or newsletter), the different formats you'll want to consider, along with resources you can use to make building your list and sending out your ezine easy.

In this lesson I teach you how to use blogging to position yourself as an expert. I share several methods including creating your own blog, and being featured as a guest blogger on other people's blogs.

In this video I demonstrate how you can use the free Google Keyword Planner to find topics people are already searching for. When you can write blog posts on topics people are already looking for information on, your blog posts have a better chance of being found and read.

In this video I share some ways you can find places to speak. In my experience, this is where most people get stuck. They create their Signature Talk, put together a Speaker One Sheet, and then don't know how to find groups to speak to. This lesson shares some ways you can find groups and venues so you can get out there and establish yourself as an expert through speaking!

In this course wrap-up we recap all of the strategies we've covered and I share a few final tips to help you create your Content Marketing Plan and get started using this extremely effective form of marketing.

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Instructor Biography

Debbie LaChusa is known as The Business Stylist® because she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. In 2014, Debbie created The Business Stylist® Marketing Academy to provide service professionals with online courses that are affordable and available online 24/7. To date, more than 9,000 students have enrolled in her courses.

With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.

Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home BusinessMagazine, and Yahoo! Finance.

Debbie is also an author, podcaster, and blogger. In addition to publishing two of her own blogs she has been invited to share her marketing and business wisdom as a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.