Enhancements to multi-variation listings

Sell more, sell faster!

Selling different variations of an item—for example, a shirt available in different colors and sizes—in one multi-variation Fixed Price listing saves you money on fees, makes listing faster and easier, and encourages buyers to buy more. For sellers, those listings will be even more powerful and easier to use. You can show buyers more details of your multi-variation items on the search results page, letting them know right away they’ll find what they’re looking for when they click on your listing.

Highlights

This summer, eBay will use even more item specifics from your multi-variation listings to help buyers locate the items they’re looking for. Buyers will begin to see more details about your listing in search results such as your price range and available color options. When buyers search for items and specify a color, they’ll see only the pictures that correspond to that color.

Starting in August, when buyers specify a color in their search query, they will see the item picture that corresponds to that color. For example, a search for “Men’s White Shirt” will display pictures of white shirts. Buyers will also see color tiles on both the Gallery and Listing Views that indicate what colors are available in the listing. And when variations differ in price, the buyers will see the price range.

We are working with our third party providers to provide them with the necessary information to make these updates for multi-variation listings. Please contact your third party partner directly for any questions and updates.

In October, you can revise an existing active listing to include a new variation attribute and incorporate new listing variation attributes when relisting an ended listing. eBay’s Sell Your Item listing tool will support this action come October.

You can change the names of any existing seller-defined (custom) attributes. These new names need to comply with our existing naming rules—maximum length of 50 characters and no two attributes on the variation can have the same name. Names of eBay recommended attributes cannot be modified.

Coming Soon! New Feature to Combine Single Variation Listings into One Multi-variation Listing.

No. The tool to convert single variation listings into a multi-variation listing will be available for Fixed Price items only. You can always relist the Auction-style item as a multi-variation listing after the listing has ended naturally.