MTV VMA 2014 Nominees Revealed via Snapchat Videos

July 18, 2014 12:40 AM

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MTV's Snapchat account is pretty new, but it's since been put to good use. It will also be the medium for announcing the music channel's nominees for the 2014 Video Music Awards. This is a first in the music industry.

"The nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday," MTV told Mashable. "They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows in order to leverage their enormous fan bases."