Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.

Learn how Cisco integrated social media into a product launch and reached ninety times the audience of previous launch campaigns, at one-sixth of the cost. Plus, hear how social media continues to play a large role in driving sales and product development at Cisco.

Come hear real stories of how businesses have used Twitter to increase sales, avoid PR disasters and so much more. You'll see the power of Twitter and learn new ways to use this tool for marketing, customer service and simply engaging with your customers.

Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.

In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.

In this Take 10, strategy and marketing consultant, Stephen Denny—author of "Killing Giants: 10 Strategies to Topple the Goliath in Your Industry"—arms you with three rules for winning business battles.

Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.

Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.

Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.

LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.

Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.

The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.

Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.