Au'some Candy

Back around Easter I got a hold of some stunning looking 3-Dees gummis from Au’some. Of course those are a seasonal item, so I wanted to try their year round products. What sounded even better was their 3-Dees Natural Fruit Snacks. They’re large, three dimensionally molded gummis made with natural flavors and colors plus a little vitamin C. They come in four different animal shapes. On top of that Au’some donates 3% of their proceeds to the Wildlife Conservation Society.

The back of the box has fun facts about each of the animals. Not the ordinary stuff like “elephants are big” instead I found them interesting for all ages, like “An elephant’s ears can be used to cool the body on a hot day.” and “Polar bears paddle with their front feet and steer with their hind feet when swimming.”

The box is pretty big, bigger than it probably needs to be, but formatted more like the fruit snack boxes in the breakfast cereal aisle than the candy packages.

The ingredients are printed in large type on the back, not the micro print down the side of the box. The first ingredient is a mix of fruit juices that includes pear, strawberry, apple, blueberry and orange from concentrate, then sugar, water, rice syrup, gelatin, citric acid, pectin, buffered lactic acid, spirulina and safflower extracts, sodium citrate, ascorbic acid, natural flavors, purple carrot extract and turmeric (both for color). They’re made in a nut free facility but it doesn’t say anything about the gluten status.

They’re called fruit snacks, but from the ingredients (and having eaten them) they’re gummis, just with a little bit nicer list of ingredients than the standard Trolli or Haribo available here.

There are eight little packets that hold about a 1/2 ounce (.56 ounces) portion - which is 50 calories. This portion is two gummis. Sounds kind of stingy, but they’re quite beefy. The flavors are Strawberry, Blueberry, Orange and Apple. They random colors and come in four shapes: Tiger, Polar Bear, Elephant and Chimpazee.

The gummis are amazingly crafted. They’re large, easy to handle and of course nicely detailed on all sides. Most stand up, like little pliable & edible statues.

Orange is quite tangy and juicy. It’s not quite zesty. The texture is soft and more like eating a very firm Jell-O than a German-style gummi. It’s moist and squishy and has a kind of crumbly bite ... not soft enough to liquefy through the teeth though.

Blueberry was red, rather like the strawberry one, but the taste is distinctive. The flavor is immediately a believable blueberry, a little like iced tea and a little like blueberry jam or pie. There’s a boiled sugar note to it, which I enjoyed. It’s a little tangy, but sweeter than the orange. There’s a little bitter note in there, like tea or sometimes the skins of blueberries can be.

The big difference between these and the Easter or Valentines ones, besides the ingredients is that they don’t come in little molds. The naturals ones get a little squished up, so for some of them I had to kind of help the trunk of the elephant or the chimpanzee had bad posture.

Apple was also an amber color, which makes sense because that’s what apple juice looks like. The flavor was a combination of the tangy “green apple” from Jolly Rancher and the more sedate and syrupy flavor of apple juice. There was an almost-fizzy bite to it that I liked. It was one of those candies that didn’t taste like an all natural compromise - completely mainstream in every way.

Strawberry was also reddish like the blueberry. I know the chimp is orange ... so pretend. It’s like a middle of the road strawberry jam. No seeds but a definite berry/floral vibe. It’s not as intense as the others, but just as pleasant.

The packaging didn’t wow me, but I’m guessing since children are the target here. The fact that they’re already in pouches in respectable portions is an attractive option for parents. I liked all of the shapes except for the Chimp. Of course I’d want a dolphin or sea lion or something, but maybe they’ll do a marine mammal version of them.

They’re less like fruit snacks and more of a true gummi, so again, less of a compromise for parents who don’t want artificial colors but still want their kids to feel indulged with a treat. They’re not terribly sticky either ... though everyone knows a six year old has magical powers to make everything sticky. (Don’t let small children play with them though, as they could be a choking hazard.)

While these are natural and sold as fruit snacks, there’s another version that’s not all natural that are sold in move theater style boxes. Inside they were individually wrapped. (I didn’t take a photo of them for review - but I found them at Walgreen’s, so they’re easier to come by.)

I’m sure some folks recognize it, it’s a Super Mario Power Up Box. Inside this mystery block are eight power ups: Starman, Super Mushroom and the gold coin in the form of Snerdles.

Next question: What are Snerdles? They’re are a candy mosaic made by Au’some. Chewy fruit strips covered with tangy, crunchy candies. Think of them like a Nerds Rope, but flat with the Nerds forming an image.

Au’some introduced Snerdles about 10 years ago and they appear on the market from time to time. The last time I heard of them was when they did a limited edition for Marvel back in 2003-2005 including Spiderman. They also made a generic version which was little squares or strips with images of the different flavors of fruit on them.

The promo material I got last year said: Each candy fruit strip is decorated with tiny and tart crunchy candies for an amazing mouthful of texture. I was fascinated and really wanted to see them in person.

Each Power Up Box holds eight individually wrapped Snerdles. Each weighs 11 grams (.39 ounces). They’re not quite square - they’re 2 inches high and 1.75 inches wide and about an eighth of an inch thick (without the toppings).

They absolutely look like the box illustrates. The translucent fruit squares have designs made from little crunchies in different colors. They’re not quite as perfect, but the effect is quite cute and all of mine were faithful and easy to identify. They come in three flavors to go with the designs (though they’re not matched at all, any color can be any design). Blue Raspberry is Aqua, Strawberry is red and Apple is green.

Apple Snerdles

It doesn’t smell like much out of the package. The fruit bar is a little sticky but very pliable. There’s a little pull to it, but it’s not at all a gummy.

It’s not quite fruit leather, it’s not as pulpy as that.

Goodness, this was realistically like an apple. The peel flavors and actual flavor of a granny smith were in there. The second ingredient is pear puree, so it really is fruity.

Strawberry Snerdles

Really authentic scent of strawberry jam. It’s tangy and sweet with just a hint of grape in the background, but mostly a vague strawberry flavor. The candy pieces provide a crunch and flavor somewhere between a nonpareil and a Nerd. They’re tangy and sweet, but not quite flavored. They’re crunchy but have a slight starchy and chalky afterglow.

I found I could just bite them and eat them that way, but like a fruit roll up or fruit leather I did play a bit. I rolled some up, with the crunches on the inside to keep them from falling off (they’re little devils inside a keyboard). I also pulled some apart, so the mosaic was distorted, like the scattering of galaxies after the Big Bang.

The crunchies just sit on the top, they’re not pressed into the fruit square.

Blue Raspberry Snerdles

Blue raspberry was certainly an odd color, an ocean aqua. It had an appealing scent, a mixture of floral berries and limes. This one was more tart than the others, though I can’t say that any rise to the level of sour candy. The flavors were like a berry jam, though not subtle or nuanced. Just straight ahead real berry flavor.

These really are an inventive candy. They’re not quite a fruit leather and without the nutrition panel I can’t say exactly whether I’d call these a snack or a candy. The fact that they’re made with a substantial amount of fruit puree should make parents happy and the cute designs and inventive package should make any kid who gets these the envy of his friends.

Made in a no peanut facility but no other notations of allergens on the list (such as tree nuts, eggs, milk, wheat/gluten). They’re also Kosher. Full ingredients: Sugar, pear puree from concentrate, dextrose, corn syrup, tapioca starch, citric acid, apple fibre, sodium citrate, artificial flavors, pectin, maltodextrin, carnauba wax, colours. They are made in China, though it says “Made responsibly in China.” I talked to some folks at the company, it’s a family run business who supervise the manufacture of the candies themselves so it appears that there’s more oversight than a company that outsources the production. They have more information on their website.

The box is easily reusable, it’s a 2.5” cube with a well fitted lid. I think you can peel off the top sticker and then throw change in there or game tokens or just keep refilling it with different candy. I don’t know the true retail price, I expect a box like this will be under $2.00, but on the internet where licensed merchandise can go for more, they might be around $3.

I was so excited when I got this sample in the mail last week. Au’some is a rare company that’s able to make both interesting novelty candies but also ones that actually taste good.

Au’some has a line of 3-Dees Gummy candies, that are just what they sound like. They’re three dimensional molded gummy candies and much larger than the standard gummi bear. I reviewed the Super Mario Brothers version a few years ago (along with their Wii controller candy dispenser).

The seasonal versions of the gummis are in special shapes and flavor combinations for the holiday. The Easter 3-Dees Gummy version features two shapes (sitting rabbit and dancing chick) and three flavors (strawberry, orange and mixed berries).

Each package contains six candies, one of each shape in one of each flavors. They’re in a little tray that keeps each one separate and molded to their shape. The fun is when you pop them out of their molds.

I admit that this review is actually more about the pictures, and I also admit that the photos that follow makes these little guys look far larger than they are (blame it on my new camera lens). Each weighs between a quarter of an ounce to a third of an ounce. The rabbits are exactly one inch high and one inch on the longest side of the base.

As a 3D candy they actually stand up, like a little injection-molded plastic toy.

When they say that they’re three dimensional, they’re not kidding. The rabbits, if you can’t tell so far, were my favorite. The middle seam was nearly undetectable. The nicely formed face even had little buck teeth that I could see when looking carefully. The little tucked back ears are simply charming.

The dancing chick isn’t quite as compelling for me, it was harder to tell what was going on, but the figure reminded me of that penguin in Happy Feet. This little chick is a bit rolly-polly and kicking up one of his feet.

The flavors are right up my alley. In this case that means that red is strawberry instead of cherry. It’s nicely tangy and has a rounded floral berry fragrance. It tastes exactly like strawberry Jell-O.

The texture for these gummis is what I’d call short. Some gummies are stringy - if you pulled on the gummi it’d stretch quite a bit before it pulled apart. These gummis are more like actual gelatin desserts. Biting into them they pull apart into little nuggets. Pull them and they break apart with clean surfaces.

Though they’re not a chewy gummi they are intensely flavored and exceptionally smooth. The blue-green color is Mixed Berries and in this case it actually tastes like berries. There’s a good jammy raspberry flavor. It’s tart, floral and not too much like generic fruit punch. In the case of this one there was a slight note of the blue food coloring (a little metallic) but that didn’t detract from it.

The orange flavor is disappointing, only because Haribo has raised the bar so high. It’s sour in the right way, but the overall flavor is that of orange-ade. There are no zest notes that kind of carry it over into the whole orange flavor. Still, the flavor and texture worked well together.

The hesitation on this product is that it’s made in China. The package says “made responsibly in China and I do believe that there are plenty of ethical and conscientious food makers in China - I just don’t know how to tell who is who. The size of these gummis still means they should not be given to very small children - but you probably already know that.

I’ve been waiting for a long time for a really good crossover from the confectionery world to the gaming world.

Please note, I’m not a gamer. I do play, but not enough to be anything more than personally aware of how addictive and fun these things can be, but it takes a special game to suck me in. At home we have an XBOX 360 right now (loved the Lego Star Wars last summer), before that it was a PS2 and before that it was a Turbo Grafx (well, that wasn’t technically mine, I was “storing” it for my brother while he was living in Europe).

I’ve never played the Wii, but I totally see the attraction and I love the selection of games.

To capitalize on the affection folks have for their platforms, Au’some has these cute little Wii Klik-on Candy Dispensers shaped like the innovative game controllers (Wiimote).

They’re officially licensed (and who would have thought that plain old proprietary hardware would end up being a status symbol like this) so they bear all the proper design elements.

It’s just a dispenser, like PEZ, and it comes with four rolls of candy - two Smarties-like rolls and two mini-rolls of Smarties Bubble Gum. The rolls fit in the battery compartment (because they’re the same size as batteries).

In order to load the candy package, just slide the faceplate up and it reveals a small empty space (probably where there’d be some circuitry if it worked). The candies are placed flat then the controller tipped down slightly, the little trigger button on the underside of the top is pressed, and bingo, a piece of candy comes out.

PEZ does not fit in the Wii Candy Dispenser, just like Nintendo Wii games don’t work in XBox 360.

I think the design of the item is pretty cute. I wish it put out really cool candy, it’s like they spent all that time on the plastic box and then said, “Eh, throw some Smarties in there.” It doesn’t even hold a whole roll of Smarties at once (though the battery compartment holding more is pretty ingenious). Filling it with something better would improve the appeal of this.

The retail price on these is $2 or so, but who knows what they’re going for in the wild. I got this one as a sample from All Candy Expo. They can be found on the internet and at places like Urban Outfitters.

Rating: 5 out of 10

On the other side of things, Au’some has another line of candies also themed off of a more classic Nintendo product: Mario Bros. They’re called Nintendo 3D Gummy Candies.

The Donkey Kong & Mario Bros. characters have been around since 1981 and have become recurring characters in the Nintendo game pantheon, so these aren’t some flash in the pan licensing tie-ins. Even if you’ve never played or haven’t in years, most of us have great affection for the little Italian plumber who battles the strange ape named Donkey.

Mario is a hardworking guy. Not only does he hold a contractors license and perform excellent plumbing work, in the original version of the game he was a carpenter. He’s also a superhero. He can rescue a damsel in distress or vanquish an infestation of angry apes all on the clock.

The Mario 3D Gummi is, well, awesome. It’s actually three dimensional. At about 2.75 inches tall, he’s the same height as his gummi brethren, though pretty narrow (I guess he slimmed down for his session with the mold-maker). His little hat has an M on it and he has big work boots.

The texture of the gummis short, that is, biting into it, it’s not at all stringy. It’s more like Jell-O than Swedish Fish.

Mario is Strawberry. He’s sweet and slightly floral, a little tangy and has a well-rounded artificial berry flavor. I think he’s two bites, but it’s up to you.

Donkey Kong actually started this whole thing with his game named after him. Mario was simply known as Jumpman back then. Donkey didn’t have much of a personality either, he was just angry and grabby.

In later years Donkey Kong started wearing a tie, which might have caused part of his anger issue (it was the go-go-eighties, even Donkey Kong learned a lot from Gordon Gecko). But Donkey Kong never really returned to his primary role, this is the sad fate of monsters.

In this gummi Donkey Kong is Orange in both color and flavor. He’s actually rather sparkly. The flavor of the gummi isn’t particularly complex, rather like concentrated Tang.

Definitely one of my favorites and it wouldn’t be a batch of gummis without Donkey Kong or an orange flavor.

Diddy Kong is probably not even technically a Kong. (I think they call him a nephew somewhere, but that’s like saying that humans and orangutans are cousins.) Though he’s some sort of ape, he’s not the same species as Donkey Kong. I think he’s some sort of chimp, as far as I can tell (he has smaller, narrower chest).

But he also wears a cap and tee shirt. While Donkey Kong was the big bad guy in many of the adventures, Diddy is the one who sets off to rescue Donkey Kong, in a way redeeming the Kong family name.

(For a while I thought it was Donkey Kong Junior, feel free to dispute this in the comments.)

Finally we have Yoshi. Yoshi is some sort of baby dinosaur and is one of the only characters who displays any sense of self preservation (when you’re not in control of course) and actually runs from danger.

His large snout makes it nearly impossible to sit this gummi upright (if you feel like lining them all up like some sort of action figure display). I took this photo by holding him in place, releasing my finger, then snapping the shot before he fell over.

While he’s cute and has wonderful detail with his little crest and buggy eyes, the flavor is weird. I think it’s supposed to be watermelon or green apple. It’s kind of metallic but tangy. It’s not bad as long as you don’t get too hung up on what it is.

The Nintendo 3D Gummy Candies are available in bags at grocery stores, drug stores and at other specialty shops. I got mine from CandyWarehouse, who sells them in bulk, just individually wrapped. (Of course you also end up with a 100 of them.) It’s a much better price than most of the smaller packages. Individual wrapping means they stay fresh and you can throw them in a bowl at a party or gaming night.

Rating: 7 out of 10

(If video games aren’t your bag but you think that this 3-D Gummi technology is cool enough to eat, try the Wildlife ones where they also say that they’re donating money to protect endangered species.)

There are quite a few candy craft kits out there. I often see candy jewelry kits at the 99 Cent Only store, but haven’t picked one up before because the packaging made me doubt that it was manufactured in this century. This little heart box/locket on the other hand looked bright, clean and inviting.

The “Be My Love” Edible Jewelry Kit has four compartments with three different colors/flavors of candy beads and a single white charm. The kit also features a cord to hang the whole kit from your neck (or doorknob) and an extra three feet of cord in a little bundle inside the box. The ingredients/nutrition label on the back of the package can be torn off to reveal a gift tag.

Though there’s a whole yard of cord in there, the beads only add up to about 12” of coverage. However, a careful crafter can use knots (like the way pearls are strung) to space the candy beads out and still make it feel full.

As a candy, they’re not bad, in fact they’re very cute. The beads have a glossy panned coat of colored glaze that really makes them sassier looking than their simple pastel pressed dextrose kind on those elastic strands.

Pink is strawberry
Red is cherry
White is possibly pineapple

Most bags of candy necklaces give you more candy than this little package does. However, the fact that the kid might be occupied with a craft before munching on the candy is rather attractive as treats go. The candy is also much better than some of the super cheap candy necklaces I’ve bought at the dollar stores, so I guess you get what you pay for. The little box is also nice and practical for keeping things like small barrettes or things like paper clips and thumbtacks later. (Of if you have a child who likes Polly Pocket, this could be a shoe keeper!)

This really isn’t a candy review so much as a product highlight. While I generally don’t like candy novelties, there are a few new products this year that really engaged me (the Gummi Lightning Bugs). Mostly because they combined candy and interactivity, instead of just being a fancy shaped container.

The Bubble Message Maker is a like the old Dymo label makers that uses strips of tape that you embossed letters on, one at a time. Here you make messages one letter at a time on bubble gum strips (bubble tape).

The center handle portion holds the roll of bubble tape, in this sample I have green apple, but the cool thing is that you can refill the Bubble Roll Message Maker with ANY standard width bubble tape.

The top of the message maker has a dial with all 26 letters (but no numbers or punctuation). You simply turn the dial to the desired letter and then press firmly on the little button to imprint the bubble tape. Roll the tape forward a full click and then repeat for your desired word or words.

The button was a little hard to press, so it took me a couple of tries to get the hang of it. The message isn’t really that clear, but it’s possible different colors of bubble tape are better for this than others.

Making a message is a little time consuming and of course takes patience (and there’s no delete button) but looks like a fun toy with a bit of candy with it with the added bonus that it’s refillable.

Okay, this product has a freakishly long name ... almost as long as the product itself. The Florida’s Natural Au’some Fruit Juice Sour String (henceforth called Sour Strings) is a long string about the same diameter as a thick clothesline and made from all natural ingredients and fortified with good stuff.

What I loved about this product is that they’re true to what they say. The first ingredient is fruit puree 64% is fruit ... then sugar. The puree comes from pears and oranges and the real fruitiness is quite evident. It tastes like a zazzed up fruit roll up, but in a little bit friendlier shape.

The roll of string is coiled up and allows you to unravel a little and then clamp the package shut to cut it off. It’s covered in a little granulated sugar to keep it from getting sticky.

It’s super sour. I mean, the outside really is sassy, back of the mouth tingling sour. Once that dissipates it’s a nice mellow orange flavor with both the sour and zest notes to it. As you eat it there’s a slight grain to it, which I suspect is the pear puree - you know those little crunchy bits you get in pears?

Overall, it’s a really nice fruit and candy product that I would buy again. It’s more wholesome than some other gummis/fruit chews and has no gelatin for vegetarians (and it’s Kosher, too). However, my husband, who usually likes gummis and sours was not wild about it at all, so go figure.

The whole pack has 100% of your vitamin C and 30% of your vitamins A, Thiamin, Riboflavin, Niacin and Iron & Zinc. There’s even 10% of your Calcium. However, I can’t see eating this in one sitting. It’s a nice little pick me up because of the super-sourness, but the texture doesn’t quite engage me the way that a gummi bear does.

The pack is kinda cool, easy to share and easy to throw in a bag or stuff in a pocket. From their website it looks like they also come in bags instead of the hard pack coil and in other flavors (strawberry, apple and blueberry). I also picked up some of their Fruit Juice Nuggets, which I’ll also review shortly. The price is a little steep for so little candy, though the easy to share pack is nice. I recommend looking for them on sale, but you know, fruit is far more expensive than sugar.

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