Jumping right over “full-frame,” Fujifilm has finally lifted all the curtains from its upcoming G Series medium format camera system, more specifically, the GFX 50S Mirrorless Camera and its accompanying lenses and accessories. The significance of this system lies in the use of a large 43.8 x 32.9mm 51.4MP CMOS image sensor, which is roughly 1.7x the area of a standard 35mm sensor. This is what helps deliver the outstanding image quality promised with medium format imaging, as well as a much different and much desired “look” compared to the usual 35mm systems. However, this isn’t all Fujifilm has in store today. If you are an X-Series fan, this announcement of the X100F, X-T20, and XF 50mm f/2 R WR is definitely something worth checking out.

It may only be January but Fujifilm is ready to go with multiple product announcements today, for the X series. This includes a new X100F APS-C point-and-shoot, the X-T20 mirrorless camera, and XF 50mm f/2 R WR lens. The X100F’s top improvements are the 24.3MP sensor and the implementation of a joystick for enhanced control. The X-T20 also gains a 24MP sensor, as well as 4K video recording and a touchscreen LCD. Finally, the XF 50mm joins Fujifilm’s ever-growing compact lens lineup.

Leica is returning to its roots, and the original M naming scheme, with today’s release of the M10 Digital Rangefinder Camera. Focusing solely on still photography and featuring the best image quality and connectivity ever in a digital M, in what is also now the slimmest digital M body made, the M10 will make a great tool for Leica veterans and newcomers alike. Featuring a newly developed 24MP full-frame CMOS sensor and the Leica Maestro II processor, the M10 makes huge strides in image quality compared to its predecessor, delivers sharp, low-noise images at sensitivities ranging from ISO 100-50000. Furthermore, operation and handling has been refined, notably with the addition of a physical ISO dial, providing direct access to all critical exposure settings.

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