Shoppers praise ASOS for not airbrushing models

Iain Lynn

Buying a bikini might not be the most body positive experience a shopper can have but ASOS are attempting to change shoppers' perception of the 'perfect' bikini body by laying off the digital retouching for their latest swimwear collection.

The collection, which shows models with stretchmarks and scars, has been praised widely on social media by shoppers and celebrities who are delighted to see more realistic bodies being used.