Okay, so I read a lot of books (as in several books a week) and I hate bookmarks. But I love these bookmarks. They’re a perfect size, with perfectly round edges with a perfect paper thickness. No ads, no labels, no cute kitten or frilly tassel or anything. Perfect.

…I feel our simple human lives have become quite suffocated and fatigued under the overwhelming pressure from modern-day media. Good design is design that is invisible and should be free of the designer’s ego. Who designed the plastic bag? the ash tray? the bicycle? the salt shaker? Most of us have never considered these things because they just work, albeit anonymously…normal bookmark is a simple, plain bookmark made from quality paper with a natural texture and color. When you slot a normal bookmark into a book, it begins to do its job quietly. It has just the right thickness and bends a little with the flipping of pages. Its natural shade blends humbly into the book. The slightly textured surface keeps it from falling. -the designer Aen Tan