How to make your store a successful one

As you probably know, arranging products in the store is subject to certain rules. But why hypermarkets are so successful, and for example, smaller, neighborhood stores are struggling to survive. To help you, we'll reveal three store organizing strategies to help customers buy more than they've been proposing.

1. Set on the shelf

Although they may seem randomly arranged, all the products placed on the shelves of the big stores are set there for a purpose, so maybe you should think about applying them yourself. It turned out that apart from compulsive shopping or boredom from the cash register, most spontaneous shopping takes place at the end of the lanes. Also, the more expensive products are placed at the look of an adult, the colored ones are placed on the lower shelves, to attract the attention of the children. So even if you have a neighborhood store, you can use some of the big store strategies.

The top shelf

It is the place where you can find the local products, the products of small companies, as well as the gourmet ones. You can do the same when it comes to arranging shelves in your store.

The most visible shelves (second and third from top to bottom)

Here you will always place the best-selling products and the products of well-known brands. Also, here you will place those products with more expensive prices, because they will surely sell easier.

Shelves at the eyes of children

Obviously, these shelves are dedicated to sweets and colorful products that can easily attract the attention of small ones. While parents are too busy looking for some products, the little one will have a choice and often to avoid a tantrum crisis, parents will give up and buy the sweet something sweet.

But no matter what shelf you choose to place the products you sell, you need high quality and durable equipment. Just by calling the Frameworks SRL, you will be able to equip your store as you need, with all the metal shelves you need, and other accessories designed to make your little neighborhood store a great success.

2. Refrigerated showcases should be arranged as per the book

We do not know if you have to go through the supermarket in the counter-clockwise order to get to the products that are kept in refrigerated showcases: meat, sausages, cheeses? That's right, we assure you. This is because the majority of the population is right, and the counter-clockwise route leads buyers closer to the shelves and increases the chances of selling some products.

We also offer you a little more advice: always place dairy products and cheeses behind the shop on the left. If you do so, the buyer will go through the longest route and, even if he does not intend to buy anything else, he will surely add some products to the shopping cart. All you need to do is look at the store plan to find out exactly what space you have.

3. Do not crowd the products

When placing the goods on the shelf, it is important that they do not look cramped, but there are no empty places to give the impression that you have not done the supply for some time or that you are going to close the store. So you will save time, that is money in the merchants' "language", if you think the correct placement of shelves in the store and products on the shelves.