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Going to Cannes? Just Uber it.

Uber is offering private jet hire from Paris to Cannes this week – just in time for the Cannes Film Festival.

It works the same way a booking a car – the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

With the announcement that Coca-Cola’s Jonathan Mildenhall is joining Airbnb as CMO, its an interesting time for technology-centric brands as they stop to learn the tricks of brand building and specifically how to build rich brand narratives that leave an emotional imprint that lasts a little longer than the tap of an app.

How long before Airbnb and Uber are winning awards at Cannes rather than just being the utility that lets you do it with style?