Budweiser 'Buddy Cup' Connects Beer Drinkers on Facebook

Toasting to new friends just got a bit more intimate with Budweiser's new Buddy Cup, which automatically connects people on Facebook when they clink glasses before downing a cold one.

0shares

Toasting to new friends just got a bit more intimate with Budweiser's new Buddy Cup, which automatically connects people on Facebook when they clink glasses before downing a cold one.

The new beer glass, launched by Budweiser Brazil, comes with a built-in chip integrated with Facebook, so when two people knock cups, they instantly become friends, at least in the virtual world.

"So, they just did the same as always: Went out drinking Bud, and making new friends," the company's commercial said, while images of imbibers tapping cups and laughing crossed the screen.

According to The Drum, the friendly beer glasses were created by Agencia Africa, in partnership with digital innovation studio Bolha. Cup holders can simply scan the QR code on the bottom of the glasses with their smartphone to link their social media profile. Then, whether at a bar, party, concert, or other beer-swilling event, people can connect.

Budweiser intends to use its new technology to enhance brand activation and increase interaction between Budweiser drinkers, The Drum said.

Don't expect to use the slick new friend-making device for covert affairs, though. With each clink, a message will pop up on your Facebook wall, notifying friends that you toasted with the Buddy Cup, and are now linked to whomever's glass you touched.

But, like the company's tagline says: "The more Buds, the more friends."

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.
More »

Automatic Renewal Program: Your subscription will continue without interruption for as long as you wish, unless
you instruct us otherwise. Your subscription will automatically renew at the end of the term unless you authorize
cancellation. Each year, you'll receive a notice and you authorize that your credit/debit card will be charged the
annual subscription rate(s). You may cancel at any time during your subscription and receive a full refund on all
unsent issues. If your credit/debit card or other billing method can not be charged, we will bill you directly instead. Contact Customer Service