The Brand Activation Association (BAA), a division of the ANA, has filed comments with the Federal Communications Commission (FCC) in support of the Commission’s proposed amendment to Section 73.1216 of the Rules Related to Broadcast Licensee-Conducted Contests (“Contest Rule”).

In 10 years, the complexity around digital media buying has increased considerably. A single media buy can involve a dozen separate parties, each providing one vital aspect to the process. The head of global advertising operations at LinkedIn provided a straightforward view of the media buying landscape, and why it’s crucial for a brand’s legal professionals to have at least a cursory understanding of the process.

In the past 10 years, gift cards have evolved from paper certificates to magnet strip cards to mobile apps that communicate with retailers at point of sale. While the technology evolved rapidly, regulators and brands have been slow to catch up. Legal experts from around the industry discussed the basic laws behind gift card and customer loyalty programs, and how brand can avoid regulatory issues and unhappy customers.

~The year 2014 saw a return to basics from the FTC and NAD. Brands were targeted and challenged for making unsubstantiated claims and failing to disclose important product information in a clear and conspicuous manner. Legal experts from Visa, Inc., Loeb & Loeb LLP, and the advertising division of the Better Business Bureau discussed various rulings in 2014 and what they could mean to advertisers moving forward.

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