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The new corporate marketing team is expected to have eight members. The first three or four marketers will be recruited early next year. Purvis is based in the UK and reports directly to C&W executive director Don Reed.

A C&W spokeswoman says: “Purvis will provide a central resource to co-ordinate and support marketing across the plc.”

The marketing team has worked closely with the players, including captain Eoin Morgan, to create a campaign that aims to highlight the diverse nature of the team and build excitement among young cricket fans ahead of the first World Cup in England for 20 years.

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