Twitter buys mobile ad startup

June 8, 2014 12:20 pm

Twitter Inc. has announced plans to acquire Namo Media, a technology firm specialising in “native advertising” for mobile devices, Reuters has reported. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300m. The combined platform would improve the social media power’s ability to deliver “native ads” – promotional material that blends into mobile apps and mobile websites.

2018 Mediaquest Corp. All rights reserved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without written permission from Mediaquest Corp. is prohibited.