Are you looking to uncover true insight?

Create compelling, cut-through Market Research

Brexit. Trump. Both are examples of market research icebergs: what people say they will do vs what they actually do. There is a need to avoid peer-pressured and post-rationalised feedback. To access System 1 thinking. The automatic. The emotional. The subconscious.

How? Through the methodology of consumer-made, in-the-moment videos. Real people in the real place of use. Delivered in a package that helps you communicate it creatively, engagingly, widely; through the film itself, the qual analysis that backs it up, and the video insights platform it sits on.

Bringing to Life

Uncover category growth drivers, the barriers and triggers. Use it for proposed category or store layouts and new product sell ins. Magic-dust for retailer presentations.

What we give you is different

Quality videos

No throwaways. No half-hearteds. No it’ll-do’s. We coach our Thinkers to create high quality footage that captures actual behaviour and surrounding context (no more floating heads talking into a camera, huzzah!)

No Mannequin Monologues

Not just talking-heads. The self-made videos capture conversations and dialogues. Actions and interactions. Accidents and upsets. The unexpected and the unintended.

Mining & Farming

We mine for truth and originality. We sow the seeds of ideas, cultivating serendipity and chance. In all, we use less questions to get you more answers.

Time. Place. Occasion.

The toast may burn. The child may throw the toys. The parrot may land on their head. It’s all happened. This is real, authentic in-the-moment filming.

Everywhere. Anywhere. Quickly.

You can have all 3. Sheds, bedrooms, closets and showers? Tick. Nigeria, Saudi, Chile, Indonesia? Tick. 7-14 day turnaround? Oh go on then.

Wafer thin intrusion

Peers in focus groups. Camera crews in shops. You in front rooms… All observed behaviour changes behaviour. We bring that down to an absolute minimum wafer thin intrusion.

Feet-up Projects

Relax. Sit back. We do it all for you. Recruit. Collect. Collate. Curate. QC. Transcribe. Translate. Analyse. Delivering to you a set of polished, final films.

Dig Deeper

The magic is in the natural and in-the-moment environments that we ask people to film themselves in. But there are always options to go back to most respondents if you need to follow the scent of an insight.

In all, we give you...

Toe-dippingly brilliant insights into consumers’ lives.
Immersive baths in the environment of real use.
And presumption cleansing showers of often accidental illuminations.

Video Insights Platform included for free

Every project gets you access to our knock-your-socks-off Video Insights platform. Gratis.
Add external vids for analysis if you need to seek out a more holistic and compelling picture.

Emotional analysis

Of words. Of faces. Are people positive or negative in what they are talking about? Are they happy or angry (beta)? Catching complex phrases such as “it doesn’t taste sweet” as a negative - when most of the rest - even if good - may only see it as a positive “tastes sweet”.

Meaning analysis

Two words spelt the same can mean entirely different things. How orange can be a colour and a flavour. How meaning can change in context. We not only do we differentiate, we group into filterable categories such as taste, packaging, awareness etc.

Look inside the videos

Image recognition that looks inside videos is now available in the platform.

Clip out what you need

Smart, intelligent search technology

The only video insights platform specially tuned to FMCG/CPG brands and idioms. Think Surf and surf. Mars and Mars. How Gruyere is a cheese and a town. Get more meaningful results. Less fluff.

Personal Searches

We can even integrate your own words, project codes and references into the search engine for your exclusive or company-wide use.

Share & Use very, very easily

Share with colleagues or externally through secure, time-limited links - passwords not required. ALL videos, transcripts and audio can easily be downloaded with or without subtitles and used in presentations.

Create Project Playlists

Clip to playlists then open them up to your colleagues for collaborative efforts in building consumer portraits and stories.