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SWEAT IT OUT!

Sweat out, take selfies, pose with fitness superstars and collect photos - This sums up what happened at REEBOK LESMILLS LIVE 2017 at the Sydney Fitness Expo this year.

At this year's Sydney Fitness Expo we had a chance to work with Les Mills Asia Pacific. NOW|Cam (Roaming Photography) and NOW|Insta (Hashtag Printer) were the solutions that we provided for this heart-pumping event.

For two days, Chris - our roaming photographer, bumped in with hundreds of fitness people and took photos of them with the fitness superstars. The photos were directly uploaded to Les Mills Facebook page where their audiences and followers had a real-time online engagement. A call-to-action ticket were given to the people that directed them to their photos on the Facebook page where they can like, share and comment. This boosted LesMills' online presence and social engagement. On the other hand, Marla, our hashtag printer staff, was busy assisting people who prefer printed version of their photos by using our Hashtag Printer. This allows them to take photos on their smartphones, apply creative filters, upload it to their Instagram accounts with the event's official hashtag #reeboklesmillslive2017 and collect their prints in less than a minute.

It was a very fun and exciting experience for the fitness people and NOW staff to do this type of event and photographic activities. We are definitely keen to do this again!

WE ARE TEAM RICCIARDO!

"Ask any racer. Any real racer. It don't matter if you win by an inch ora mile. Winning is winning." - Dom Toretto

On March 23. 24, 25 and 26, we did an amazing activation event with Carsales during the Australian Grand Prix 2017 - Formula One World Championship.

For four consecutive days we were at Albert Park, Melbourne to give people the chance to have a photo with F1 Superstar Daniel Ricciardo via our NOW | GREENSCREEN photography service. On this activation, we took a total of 788 photos, 1,256 were printed and taken home by the fans, and 872 photos were shared via email. The guests were very happy with their free printed and digital photo souvenir from the event. The social media was flooded by #TeamRicciardo fan photos.

On this activation event, we took heaps of amazing photos, we gathered hundreds of data, and we made a memorable experience both for the people and our client. Watch out as we will be having lots of events like this soon!

CONQUERING KONG!

Have you Conquered Kong? We did!

NOW | Crowd together with IMG made Tough Mudder Activation Event possible.Happened on March 8, 9 and 10, in the heart of Brisbane CBD, King George Square.

We were so excited and thrilled when IMG got in contact with us and asked if we can do a NOW|MOTION service for Tough Mudder 2017's activation event. Basically, our job was to take series of photos while people try to cross and swing themselves in Tough Mudder's new obstacle called "Kong". After the photo gets taken, with our special and unique software, the photos were processed into a GIF image, then it was uploaded to a microsite that we designed specifically for Tough Mudder where people can share their GIFs through their email. Pretty smart to gather data, right?

For three consecutive days we witnessed excitement and fun, we met amazing and brave people who tried to conquer Kong. We've captured awesome GIFs, we made people happy, and we spread the word like a wild fire. Definitely a great and successful activation event.

Our dedicated photography staff capturing all the action.

Hundreds of people signed up to see if they can Conquer Kong.

Definitely a fun and free entertainment for everyone.

Our awesome photography staffs, Jacob and James, capturing the actions from tethered laptops to the camera.

The GIF photos processed and uploaded instantly to Tough Mudder Microsite. Ready for the people to share through their social accounts.

The whole team at NOW Crowd was beyond excited to partner with luxury brand MGallery by Sofitel at the Bryon Writers Festival. Surrounded by such creative folks, it wasn't a surprise that the NOW|GREEN SCREEN was chosen as the activation product.

The location couldn't have been a better fit. Campaigning the hashtag #MyMemorableMoment, guests at the festival were encouraged to create their own MGallery by Sofitel story by posing 'in' their hotel of choice. Promoting all 11 hotels in Australia and New Zealand, it was certainly a challenge for NOW to setup 11 green screen background and branded overlay options. But we're glad to say, challenge was accepted and well met!

Muddy puddles and rain clouds above our heads couldn't dampen the spirit of the day. We were totally inspired by how optimistic and creative the guests were! They shared their stories, we helped them select props, they got work posing, we snapped their moment. Together, we created a memory that was printed and digitally shared. Hopefully though, beyond social, the experience is a lifelong memory that will bring a smile every time they pass by a MGallery by Sofitel Hotel.

For the first time, NOW Crowd was also in charge of the whole setup styling. Huge thanks to Hampton Event Hire and Byron Bay Wedding and Party Hire who so patiently worked with us (everything was too gorgeous). We beamed as guests complimented on the how beautiful the marquee looked. Hard work pays off when great experience and service for our clients and their customers are created!

Bespoke chalk illustration in the process of making!

Both NOW Crowd and Sofitel worked together to bring for visitors a good collection of props

One of our favourite photos - so in love on top of Queenstown

Favourites!

Check out how imaginative some of the visitors got with the props and concept!