Secrets of Great Website Content

Website content is king and will determine the overall success of your website. If your copy isn’t user friendly, speaking directly to the needs of the site visitors it will never be read.

Furthermore if your content is not search engine friendly the search engines will never give you good page rankings. Remember, 70% of all website visits start as a search. Well planned, well written content is the key to attracting and maintaining visitor to your website and is the basis for all Search Engine Optimization (SEO).

Things to keep in mind:

Schedule Lots of Time:

Website content writing can be a time consuming and frustrating task, so you’ll need to schedule plenty of uninterrupted time.

Tailor Your Message to the Audience:

The site’s audience doesn’t care about what you want to say, they care about what they want to read.

Give Readers a Summary:

Before diving into the nitty-gritty give users a summary of what they are about to read. This will allow them to make sure your topic is worth their time.

Get to the Point:

Online users don’t read they scan, so get straight to the point.

Use Short Sentences and Paragraphs: Online readers will read only about half of what they would read on paper.

Limit One Thought Per Paragraph:

Attempting to cram more than 2-3 thoughts into one paragraph is just rambling on and will confuse all of your readers.

Use Bullet Points:

They are easy to scan.

They make it easy to get important points across.

They break up the flow of the page.

They draw user attention in.

Use Strong Headlines:

With only 1-3 seconds to grab attention, the goal of any headline is to capture your reader’s interest long enough to make them want to read more.

Use Sub Headings:

Sub headings break up the flow of your content and provide an intuitive way for users to scan the page. Sub headings provide a great benefit to search engine optimization. The most effective sub headings are descriptive and make use of a few good keywords.

Always, Always, Always

Proofread 3 times

Spell Check twice

And give it to friends for an important proofreading

“You’ll never appreciate what a professional website content writer can do, until you try to write it yourself”