Navigate

This is the first back-to-school season where I’m not out there digging through every clothing aisle with my daughter or wrestling someone over a backpack for my youngest, who graduated from high school earlier this year.

I’m lucky to sit this one out as both of my kids head off to their respective colleges. And that means they’re now old enough to buy their own clothes, supplies, and gear.

But I certainly remember what it’s like preparing for the new school year, and my hat goes off to you for getting through it.

It’s also the time of year when retailers really start pushing their back-to-school sales even harder, according to the National Retail Federation. Retailers typically start their promotions in July, with some starting as early as June.

Now it still takes between three and four shopping trips over the span of a few weeks before kids are fully prepared for the first day of school…

And that’s exactly what these four back-to-school stocks are banking on…

Olympic men’s swimming ended yesterday. And unless Michael Phelps changes his mind again, this is the last time you’ll see him compete.

As the most decorated Olympian of all time, Phelps was already the richest swimmer in the world before the Rio games. His net worth is estimated to be around $55 million, with 98% of his earnings coming from endorsements alone.

So companies need to strike now to get his name and face on as many of their products as possible… before it’s too late.

But three companies in particular have already taken the lead. And thanks to Phelps’ 28 medals, they stand to bring in billions more in profits.