Segmentation & Profiling

Customer segmentation or Market segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Through rigorous market analysis it is possible to identify and separate your customer base into distinct groups with common characteristics to help gain a deeper understanding of the profile of each segment. The end game of market segmentation is better informed planning and marketing decisions so as to improve overall business performance.

Our experts can help:

Generate a complete customer profile to help predict future behavior through a 360? customer view.

Determine the revenue potential of each target segment according to its profit potential and the ability of your company to serve them.

Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.

We are looking at Analytics Consuling firms or experts Data Scientists to help us predict the Next Best Service offer that we could make for a particular client. We have customer level data availabe for this from the homegrown CRM and the same can be provided.

Candidates with experience in the domain may bid or reach out to us for any queries.

Our client, a home appliances manufacturer, wants to understand the past effectiveness of the marketing spend and take decisions regarding their future spend directions. We are looking for providers who could assist us in establishing the impact of key marketing variables.

We are looking at expert Data Scientists/firms who could work on helping out with service demand forecasting at service type level. 2 years of granular historical data sets shall be provided for the same. Teams with experience in the domain may bid/reach-out with queries, if any.

Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.