Erin McPherson, the Yahoo executive who has been in charge of the portal’s video efforts, is leaving the company. She’s going to Maker Studios, the giant YouTube network that’s trying to build a business outside of the world’s biggest video site.

People familiar with McPherson’s plans said she is going to be Maker’s “chief content officer,” reporting to executive chairman Ynon Kreiz. I’ve asked Yahoo and Maker for comment. (Update: Maker has issued a press release announcing the hire.)

(Second update: Yahoo has now confirmed the hire. “We can confirm that Erin McPherson is leaving Yahoo,” a company spokeswoman wrote in an email. “We thank Erin for her many contributions to Yahoo and wish her all the best.”)

Maker represents a group of video makers — like PewDiePie, YouTube’s biggest star (for now) — who generate four billion views a month. All of those views are generated on YouTube, but Maker, like other big YouTube players, is trying to build a business that also makes money from sources outside YouTube — like sites Maker owns and operates.

McPherson’s move follows former Yahoo media head Mickie Rosen’s departure this summer. Yahoo CEO Marissa Mayer, who has been wooing celebrities like Ryan Seacrest to join her rebuilding effort, has been looking for some time to hire a media executive with big credentials from the TV world.

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work

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