Aritzia to Launch New Brand Store Concept

Popular Vancouver-based women’s fashion retailer Aritzia will spin off another one of its private label brands into its own retail concept. This will be the company’s third in-house label to see its own freestanding stores.

In the fall of 2016, Aritzia brand Babaton will open a freestanding location at CF Toronto Eaton Centre in downtown Toronto. The 1,780 square foot Babaton store will replace the mall’s existing Wilfred location, which will move downstairs into a new 5,150 square foot space. Babaton will be strategically located between retailers Hugo Boss andReiss on the third level of the mall. That level is considered to be very desirable…