Marvel, DC, Dark Horse and Image distribute 100% of their comic store orders through Diamond. Some other publishers distribute directly to stores or through other distributors and as a result this analysis may underestimate their sales.

Marvel, DC, Dark Horse, and Image distribute some of their titles through channels other than comic specialty stores, e.g., newsstands and bookstores. These quantity estimates do not reflect distribution through those channels.

Even given the above, however, it is probably safe to say that these quantities reflect 80% or more of sales on almost all periodical comics.