In a country like India, where heat and humidity are the order of the day, the skin has a tendency to sweat a lot. As a result, the need to itch increases, and could become a cause of social embarrassment. Paras offered a solution that was aptly named – Itch guard.

The response to this new product was overwhelming. And within no time, Itch guard rose to become a star performer at Paras. It had addressed an issue, which was so common, so personal to everyone, yet so unspoken. And by doing this, it projected, in a very strong manner, the philosophy of Paras of providing solutions where none existed, to make lives healthier.

Now there is a better improved New Itch guard which is having active ingredients like Clotrimazole which acts as anti – fungal & Menthol which soothes the skin & give cooling effect .