"...a Trojan Horse to trick an unsuspecting public into engaging with science." So a Nature editorial about the movie, ending with:"But the film — which must have cost a large chunk of the mission’s public-relations budget — was probably unnecessary. The feat alone is spectacle enough".

The landing was spectacular indeed, but Ambition do was necessary for preparing the public to such event. And set a new standard for science outreach.

It gets a thumbs up from me too. Well judged, well made and well timed. Congratulations ESA.

I'll go further. ESA is acquiring a track record for landing probes on unknown surfaces. First Titan, now a comet. By the time soft landers were sent to the moon we had had a good view of it and pretty much knew what to expect. The only real comparison is with the Soviet Venera probes. I think 'ambition' is a good word for it.

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