On the United States Patent and Trademark Office website, I searched Coca-Cola and found this quite interesting little trademark...Coca-Cola Verdad. It has under Notes "The English translation of VERDAD is TRUTH"...what could this mean? I'm not sure, but it is a Coca-Cola Corporation in Georgia copyright. It was filed in November 2002, and was filed in January 2004...?

Also, in a more in-depth search...I found the original filed drawing of the Coca-Cola logo:

http://tess2.uspto.gov/webaka/images/70022406.gif

Clarke

Cheer-wined

02-16-2004, 09:50 PM

verdad could be used in the sense of "real" or "genuine", as in "the real thing"

DietCokeEnthusiast

02-16-2004, 10:25 PM

Oh, I see. That could make sense because it is Spanish for "truth" and Pepsi has a bunch of new copyrights for Spanish things such as Es Pepsi (It's Pepsi [Pepsi, It's the Cola])...but they do have Pepsi X copyrighted for the US.

XLS_04

02-17-2004, 12:29 AM

and "Pepsi Si" is another name they use in cities near mexico. unless it is for something else.

fusion

02-17-2004, 01:08 AM

Coke's latest tagline is just "Real" -- so that could be the reason for the Verdad.