Cadillac unveils 4-seat, 4-door convertible

Dubai, August 20, 2011

Cadillac has unveiled its four-seat, four-door convertible, opening a new chapter in the US automaker’s design and product ascent.

“Large, expressive luxury is innate to Cadillac and the Ciel recalls that heritage, while suggesting where the brand can go in the future,” said Clay Dean, global design director for Cadillac. “Authentic luxury is driven by experiences, not just products, and Ciel is about the experience of the journey.”

The Ciel is powered by a twin-turbocharged version of the 3.6-liter direct injection V-6 engine, paired with a hybrid system using lithium-ion battery technology.

“The Ciel is about the romance of the drive,” said Dean. “It emulates the great touring cars seen on the greens at Pebble Beach, but with a modern flair that projects Cadillac’s vision for the future.”

The Ciel features French-style doors, with the rear doors hinged at the rear. Distinguishing fender lines run from nose to tail, and nickel-plated bright work accents the body lines.

The passenger space is accented with sweeping nickel-plated trim. It divides the body-color upper sections from a complementing beige lower color. Italian Olive wood, machined aluminum and hand-tipped leather are elements that flow through the interior.

“There is authentic craftsmanship in the way the exterior and interior elements meld, much like a vintage wooden boat,” said Gael Buzyn, interior design manager. “It is romantic, not only in its form, but the materials – nothing smells as good as real wood and leather. It blends together for a rewarding feeling of uncompromising luxury.”

“With the Ciel, the journey is the thing, so the interior is a place of uncompromising comfort and elegance, with technology that only makes the journey more enjoyable,” said Buzyn.

“Simplicity and lightness ensure nothing distracts from the open driving experience, while the color and materials lend the feeling that the vehicle’s environment blends with the surroundings.”

“Milled solid wood delivers richness and a sensual feeling of authenticity in the visual impact of the grain, its feel and aroma, which a veneer simply cannot. Even in our high-tech, connected world, luxury customers crave touches of old-world craftsmanship – the Ciel simply reflects that with a blend of the latest technology,” Buzyn added.

“From the materials used to create it to the space and experience it offers passengers, the Ciel represents a unique perspective on luxury, but not the only one,” said Dean.

“Along with other concepts, such as the ULC, Cadillac is demonstrating that the bandwidth of the Art & Science philosophy is wide, indeed – and we’re going to make it even wider,” he added. – TradeArabia News Service