GOeureka is a travel tech company utilizing blockchain technology to build a hotel booking platform. Their mission is to decentralize the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

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Project Purposes

1

GOeureka's mission is to disrupt the current Online Travel Agency's (OTA) dominance. OTAs currently manage 70% of online bookings, impacting hotel direct bookings and profit margins. OTAs typically serve unfavorable terms to hotels, with rate parity clauses and high commission rates. As the hotel's technology partner, GOeureka seeks to maintain the hotel's brand and their direct communication to customers.

2

GO’s vision for the future of the travel industry is a supportive online ecosystem where all businesses are allowed the opportunity to thrive and benefit from providing the best goods or services to travelers.

3

The GOeureka (GO) platform leverages blockchain technology to position itself as an unbiased and transparent technology partner to hotels, transforming traditional loyalty systems and delivering increasing value to all hotels and their customers. GO aims to create a new symbiosis where hotels maintain control over their brand while unlocking unprecedented value for consumers on its platform.

4

They intend to provide a straightforward web and app experience to users without the high commission structures imposed by current OTAs. By reducing the financial commitments of hotels to third-party booking platforms, GO will enable hotels to focus more resources on providing better intrinsic value and customer service.

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GOeureka Key Objectives

1

Commission-free booking platform with supporting mobile applications.

2

Integration capabilities for hotel inventory and loyalty programs.

3

Re-booking feature for hotel rooms when rates are lowered.

4

Crypto-enabled interoperability of loyalty points.

5

A white-labeled solution on the GOeureka platform that will allow hotels to maintain brand control.

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