Fibonacci sequence ratio 8:13
links to Golden section
This sequence is not only evident
within design but also nature.

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Fibonacci Sequence

The human face follows the
ratio and we find people whose
faces are truer to the ratio more
attractive. (?)
Classic Renaissance
masterpieces, architecture from
antiquity, and even human body
parts are proportioned based
on the ratio down to the fingers
themselves.

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Fibonacci Sequence

A series of numbers in
which each number is the sum of
two preceding numbers.

Draw a third square using the
combined lengths of the two
original squares together.

1

1

=

2

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Fibonacci Sequence

Continue to repeat this process
and the set will form as shown...

3
5
2

1
1

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Fibonacci Sequence

55 point title should be
complemented with 34 point body copy
by applying Fibonacciâ&#x20AC;&#x2122;s sequence.

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Fibonacci Sequence

Apply your understanding of
the fibonacci sequence
using grided paper.

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Dividing the page

Dividing the
page
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Golden Section

Golden Section

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Golden Section

...Forms the basis of paper sizes
and its principles can be used as
a means of achieving balanced
designs.
Many ancient cultures from
Egyptians to the Greeks used this
thinking to gain beautiful designed
proportions.
*Fibonacci sequence ratio 8:13
links to Golden section

Golden Section Rule - 8:13

1.62

is the golden number

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Golden Section

Is also known as the Golden
Rectangle.

Basic Calculations to finding the Golden Section of a
page:

Definition -

1.62 divided with page width.

â&#x20AC;&#x153;Golden Rectangle is a rectangle
in which the ratio of the length to
the width is the golden ratioâ&#x20AC;?

56cm
Divide by 1.62
= 34.56
(Round off to... 35)

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Golden Section

56cm

Divide by 1.62
= 34.56 (35)

21cm

35cm

21cm

35cm

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Golden Section

35
Divide
by 1.62
22cm

= 21.60
(22)

21cm

13cm

35cm

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Golden Section

22
Divide
by 1.62

6cm

3cm
9cm

= 13.58
(14)

5cm

14cm

21cm

8cm

35cm

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Golden Section

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Fibonacci Sequence

Apply your understanding of
the Golden Section by
dividing your grided paper
into the golden ratio.

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Golden Section

The Rule Of
Thirds
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Rule of Thirds

The concept of the golden ratio
can be simplified.
The rule of thirds governs the
placement of points of interest in
a scene.
Divide any given image into thirds
both horizontally and vertically.
Youâ&#x20AC;&#x2122;ll get 9 grids.

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Rule of Thirds

According to the rule of thirds,
the vertices of those lines (where
the lines cross) are the ideal
placement for points of interest.
People scanning the page are
more likely to notice things placed
near the points, and the division is
comfortable to view.

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Rule of Thirds

People scanning the
page are more likely to
notice things placed
near the focal points,
and the division is
comfortable to view.
More complex design
is possible by breaking
down those thirds into
further thirds.

focal point
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Rule of Thirds

Major images, news
boxes, search bars
and any other points
of interest can be
nestled on or near the
horizontals.
This little shortcut will
give you a design that
is both easy on the
eyes and makes people
drawn to key pieces of
information.

Another method of using both
the golden ratio and Fibonacci
numbers are the golden spirals
and Fibonacci spirals.
The spirals have been used
in artwork for as long as the
numbers and ratios themselves.
The theory is that areas of
negative space and visual interest
should fit within the spiral. Within
this image, as with the rule of
thirds, the eye is naturally drawn
to the center of the spiral to look
for details.

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Golden Spirals

The spirals can serve as a
guideline for content density and
clustering.
They can serve as the foundation
for the ratio of your website
header images, search bars and
tool bars.

Using different magazine layouts Frankenstein a custom layout of your
choice and hand make a grid of your own...

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End bit...

â&#x20AC;&#x153;Using the divine proportion, you give
yourself an edge of natural logic and
organic grace that all humans have a
subconscious attraction to.
The golden ratio is yet another tool at your
creative disposal...â&#x20AC;?