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On The Fly

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10.09.14

Umpqua Amps Up Marketing… Names Luke Wennik Marketing Manager

Nearly two years ago, we launched a new logo that coincided with our key product category launch of award-winning packs, bags and vests. During the past two years, we have redesigned our entire line of packaging, the corporate Web site and most of our marketing collateral. With a significant portion of the internal brand infrastructure in place, we are now looking to further extend the new identity into the retail and electronic marketplace and promote the Umpqua brand through several strategic channels.

We're excited to announce that carp and “roughfish” fly tyer/designer Jean-Paul Lipton has joined Umpqua’s team of Signature Tyers. One of the early practitioners of the carp-on-the-fly movement, JP applies his knowledge of stream biology, ecology, and geomorphology in his development and application of unconventional fly fishing techniques to pursue carp and other underutilized fish species.

INTRODUCING THIS YEAR'S NEW PACKS AND BAGS

In continuing our avid pursuit to bring innovative, highly-functional and superior quality products to the fly fishing community, we are introducing several new products to market this year. As with all of our products, we spent a lot of time and brain cells designing these packs and bags in Umpqua fashion—which means that we deliberated on the needs of anglers, selected what products would best fulfill those needs, and then designed the products from the ground up to create unique and innovative solutions.