Some members use proxies or “unblockers” to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.

So many people use a proxy to access Netflix in the UK. The US content library is way better, like twice as good. Everyone at university proxied Netflix to access the American exclusive shows. The market is huge; there is even a ‘Netflix Proxy’ app monetising the demand in the Chrome Web Store. Removing that capability will cause a considerable number of people to unsubscribe. I can’t speak for other countries but I reckon they have a similar situation, with high Netflix proxy usage because their official region-locked content library is lacklustre. It’s a cat and mouse game, of course. There will be a new workaround soon enough.