Click Tip - Archive: July 2013

Everyone wants to explode their click rates and conversions and ZacJohnson.com has some really cool quick tips to help you along the way. Best of all, they are completely free and you can start implementing them on your site and ad campaigns right now.

They pulled together some data from a new leading generating contest solution (Incentvibe) on 3 million visitors from 100 client landing pages. Only targeted organic/paid traffic saw and converted from these contests.

There were 8 factors that increased conversions from 200% to 700%. The factors were a combination of placement, wording, action taking place, dates, branding and much more. Each of these factors is broken down below:

1. Lightboxes Really Do Work

Many of us are using on site subscription forms for newsletter sign ups. Some of us are also using a “lightbox” which shows the form over your page. The user has to take action or close out the pop form. It’s really no surprise that this one see’s a huge increase of 62% in conversions!

2.Branding is Very Important

How many of us buy something simply because it has a certain name or logo on us? Probably the most of us. The same holds true for when you are promoting stuff online. When possible, be sure to include brand names or site name vs. being generic. The addition of “Unbounce” (site name) in this example brought a 28% increase in conversions.

3.Images are Key

You only have a few seconds to grab someone attention online. This one is also a no brainer… the usage of an image shows a nice spike of 22% in conversions.

4. Tell People What To Do

Look at the comparison below and it might take you a few seconds to find the difference, yet there was still a 33% increase in conversions. The difference is a “Enter” button vs. a “Enter in Seconds”. Small difference, big ROI!

As you may know, AdWords Remarketing is a great way to continue to market to Google users that have already expressed an interest in your site. Here are three easy tips to getting more out of an AdWords Remarketing Campaign:

1. Review the Automatic Placements and Exclude Irrelevant Placements As Necessary. Often over looked due to the nature of a remarketing campaign, periodically reviewing the Automatic Placements and excluding very irrelevant sites will help keep your your remarketing campaign focused. An example would be to exclude video game sites which will rack up Impressions but no Clicks in short order.

2. Take Advantage of a Second Chance with Fresh Ads. This should go without saying, but I see this far too often with the same (or very similar) ads being used on a remarketing campaign as are used in a search campaign. The power of remarketing is that you know a Google user is already interested in your site enough to visit at least once. Take full advantage of this knowledge by using ads specific to past visitors. Something as simple as a discount to entice a remarketing target back to your site for another chance at converting.

3. Segment and Segment Some More. Create individual Remarketing Lists to target different prospects as well as current customers. The more Remarketing Lists you you have the more you can hone in on the specifics of an Audience segment and communicate with them more effectively. An example of this would be to have a Remarketing List dedicated to current customers to introduce them to new products and services.

These are just a few easy tips that will help the average pay per click advertiser get more out of their remarketing campaigns. Remarketing is a flexible and powerful option in AdWords that with a few tweaks can bring you optimized PPC results.