Mads Nipper, Grundfos CEO, wants customers to know that Grundfos is embarking upon a journey to become more customer-centric.

In a direct video message (see below), he says, “We realise that in 2014 we have not always managed to be the very best at doing everything we promised to you.”

So the company is shifting gears to move closer to the market, he says. “What does customer-centric mean? In all simplicity, we want to be the best in the industry in understanding how we create the most value for you. And we want to be the best at delivering exactly that value to you. Only then do we deserve your business and your loyalty going forward.”