Customer-satisfaction surveys are an integral tool for many remodelers. Laura Summerlin, Director of Member Success at GuildQuality, shares her take on the value of using a third-party to survey your customers.

“Customers are more likely to offer honest criticism to someone they don’t know.”

It’s easy to assume that quiet customers are happy customers, but unfortunately, that’s not true. In a recent survey, we discovered that 80% of builders and remodelers have been surprised by a customers survey response.

“Not only does third-party surveying give businesses a much deeper level of understanding about the needs and expectations of their customers, it also provides them with the tools they need to measure, track, and promote their success.”