Amazon’s recent acquisition of Whole Foods has prompted a new outlook on the classic brick and mortar structure. Online stores are now more actively seeking to gain presence in brick and mortar stores just as brick and mortar stores are seeking to have a bigger presence online

Amazon’s $13.7 billion purchase of Whole Foods shows an e-commerce giant that is willing to dive into the brick and mortar world of retail, an area the e-commerce giant famously disrupted.

“We finally have a giant internet group deciding that they need retail locations. And hopefully everyone starts to realize that it really isn’t online that’s in, you need to be brick and mortar and online,” says John Jackson, associate vice president of Colliers International in Phoenix.