"Açaí is the berry of a slender, monoicious, multi - stemmed palm from the Amazon, which reaches a height of over 30m and with its greatest concentrations in the swamps of the state of Para in Brazil. Açaí berries are marketed as frozen pulp and used primarily in the production of the juices and smoothies.
Açaí's most significant property is its antioxidant capacity 10 times higher than those of blueberries and cranberries. Additionally, it has important concentrations of fatty acids, a very complete amino acids complex, and considerable contents of b-sitosterol, potassium, vitamin A, C and E, all having good applications on the skin., including antioxidants.
As a consequence of these properties, the introduction of an açaí oil based cosmetic line in Argentina is analyzed in this investment project. Since the direct selling channel is compatible with the product's required quality and due to the intense contact and communication between resellers and customers, it is considered to be the best approach to market.
With the intention of assuring costs and quality competitiveness, the project is concentrated on the production of the açaí oil, importing the frozen pulp from Brazil. A cold pressing facility is required to recover açaí oil from the pulp retaining all of its amazing properties at a competitive cost.
As a result outsourcing the cosmetic line's production and developing a strategic alliance with a leading cosmetic company from the direct selling channel, important distribution cocsts reduction are achieved, key to a successful introduction in the market.
According to this structure, the development of a product of significant potential on highly attractive market is possible, having a low investment and limited risks, plus the competitive advantage by being first-to-market".