Other than the Super Bowl spot above, Honda in the US hasn’t done a ton of high-profile, sexy advertising. Frankly, they haven’t needed it: The cars have been hugely successful due to their high quality and resale value. So while RPA is defending the account, we’re going to see lots of revenue-hungry agencies want to get in on this. We’ll also probably hear stories of agencies doing spec work that tries to take Honda in directions we’ve never seen before.

Actually, this review would make for a great sequel for one of the best fly-on-the-wall accounts of an advertising account review ever: Randall Rothenberg’s Where The Suckers Moon, which covered Subaru’s review and short-lived relationship with Wieden & Kennedy. I wonder if something like that, too, is in the works.

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Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

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