Off-Page SEO vs. On-Page SEO: Which Is More Important? » SEO ...: There are two types of SEO: off-page SEO and o...

There are two types of SEO: off-page SEO and on-page SEO. On-page SEO consists of SEO work that can be performed on a website itself, such as SEO-friendly web design, meta tags, and internal links. Off-page SEO refers to SEO work that is external to a website. Link building and social media marketing are examples of off-page SEO. On one side of the fence are the people who say, “Content is king,” and on the other side are the people who say, “Links are supreme.” The on-page SEO vs. off-page SEO debate is common and longstanding, but the reality is that both off-page and on-page SEO are vital to a website’s success. However, new websites (i.e., websites that are less than two years old) typically require more off-page SEO because it builds their authority. On the other hand, if your site has been online for several years and contains multiple pages of high quality content, ...