What are customers doing before and after purchasing your product/service?
Can you extend your solution along the value chain to meet a great customer need?

What emotions does your product or service evoke?

Toro employs a strategic innovation process to help you look beyond the established, to set plans based on the future. We facilitate you to develop in-depth strategic marketing plans including goals, strategies and most importantly ‘action items’ that map out the steps to get there

"All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." –Sun Tzu

Even the most innovative business plan is just a stack of paper if it isn’t coupled with a clear plan for action. Toro ensures the plans we develop together clearly outline what is to be done, by when, by whom and for what cost. We go one giant step further to not only develop innovative strategies, but to roll-up our sleeves and help implement them.

"Innovation is not the product of logical thought, although the result is tied to logical structure." –Albert Einstein