Written by

Black Friday and, increasingly, Thanksgiving night are for big-box retailers with thousands of stores to show off their wares and their deals.

Tramarea Adams says Saturday is a day for businesses like hers. Adams' Jackson clothing store, Golden Glam Boutique, isn't a national chain with a million-dollar advertising budget. But, like those larger operations, it needs a steady stream of customers to survive, much less thrive.

This Saturday is Small Business Saturday, a day set aside each year between Black Friday and Cyber Monday encouraging shoppers to spend money at their local ...