Google brings the Lego experience to Chrome browser

By Gene Ryan Briones on 06/26/2012

Lego toys are probably cemented in every kid’s memory and imagination. So whenever these kids grow up, the thought of “Lego Land” remains hidden in the subconscious mind. So when we got word that Google and Lego have teamed up to develop a platform that allows users to construct anything using Lego blocks, we were thrilled. It’s called Build, and yes, it’s a Chrome experiment.

“Over the last few months we’ve been working with LEGO Australia, thinking about what would happen if we brought bricks to the browser. Build is the result: our latest Chrome Experiment which lets you explore and build a new world of LEGO creations together online. With 8 trillion bricks, think of Build as the largest LEGO set you’ve ever seen,” Google said.

Build’s Lego bricks are reportedly made with WebGL. The team then mixed Google Maps to allow users to build the ideal “Lego Land” anywhere they desire to have it constructed. And since the folks over at Google Australia started it, it’s but fitting for Build to launch in Australia first. But don’t fret, the developers said that it will be launching in other countries soon. Cheers!