New York, after years of allowing...

THE COST OF LOVING.

April 19, 1989

ALBANY, N.Y. — THE COST OF LOVING. New York, after years of allowing manufacturers free use of the ''I Love New York'' logo, will start charging royalties this year. People who print the logo on sweatshirts, key chains, pens or other consumer goods will have to give New York state 6 percent to 10 percent of the money they make, said Stephen Morello, a state deputy commissioner for economic development. The state has spent more than $100 million advertising itself to tourists since launching the ''I Love New York'' campaign in 1977, he said. Until now, the state has allowed manufacturers to include ''I Love New York'' in anything deemed appropriate, figuring it's helping the state advertise itself.