Buick, OnStar Usher in New Era of Road Trips

DETROIT -- July 3, 2014: Paper maps, disposable cameras and a stockpile of car
toys once were essential for any family road trip.

Today, according to a 2014 Expedia.com report, only 22 percent of
Americans still use printed maps, relying instead on technology for
directions, entertainment and more. The 2015 Buick LaCrosse, with built-in
OnStar 4G LTE, is leading the way in this evolution of the family road
trip, providing advancements in connectivity and passenger comfort.

OnStar 4G LTE allows passengers to connect up to seven mobile devices,
such as tablets, laptops and smartphones, to the vehicle’s built-in
Wi-Fi hotspot. It works inside and around the vehicle, so everyone can stay
connected at their favorite road trip stops.

With the LaCrosse’s 4G LTE connection, families can plan their
route from the road and upload photos and videos from the car.
OnStar’s 4G LTE and Wi-Fi hardware are standard on the new
LaCrosse.

“Road trips today are greatly changed from the ones we took with
our families 20, 10 or even five years ago,” said John McFarland,
director, Global Connected Customer. “Navigation alone makes choosing
stops much easier, and now with built-in connectivity, travelers have an
abundance of information and entertainment at their fingertips.”

According to Strategy Analytics, 74 percent of tablets sold this year
will be Wi-Fi only. Additionally, as many as 91 percent of all tablets used
in North America, including those enabled for cellular connections, will be
used as Wi-Fi only.

“Technology really has changed the way we travel today,”
said David Lorenz, marketing manager, Pure Michigan. “Travelers are
looking for easy access to information and they don’t necessarily
just want that in advance of travel. Applications like OnStar and other
technologies allow people to make quick, last-minute changes to their
itinerary.”

The LaCrosse also makes road trips more comfortable for travelers. With
ample legroom in the front and rear seats and dual-zone climate controls,
travelers can keep their area of the vehicle personalized to fit their
needs.

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