When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading →

Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading →

Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros. Continue reading →

How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading →

Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading →

If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading →

What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group. Continue reading →

To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading →

Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading →

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading →