I own a 280 and love it.
As a matter of fact if I could only keep one rifle it's the one I would keep.

If Remington had been on the ball and marketed the 280 in bolt guns and kept the loads where they should have, I believe the 280 would have surpassed the 270 easily.
Read the ballistic charts, the 280 is surperior to the 270; this is especially true with good handloads.

Remington did the same thing with the 6mm.
They dropped the ball and the 243 is more popular even though the 6mm is a surperior cartridge when comparing ballistics.

I've shot the 7-08, 270 and 280 in various rifles, as for felt recoil I'll take the 280 any day.