PPC Experts

Pay Per Click Experts…

Pay-per-click advertising is a very effective tool for driving both eCommerce sales and business exposure in general. Be aware it does take some time to build PPC effectiveness with new accounts, usually 30-45 days. There are a lot of factors to think about before you begin a PPC campaign and we are experts at helping you figure this out. Pay Per Click ads utilizing Google AdWords or Bing Advertising can drive sales and results through display banners, text ads, email ads, videos, product feeds, and map ads.

Average Position is a statistic that compares how your ad is typically positioned against other ads. For example, if you have an average position of 2.3, your ad is showing against user search between 1 to position 4, usually 2 or 3.

ECPC is a bid strategy that adjusts your cost-per-click automatically (CPC) to help win conversions. ECPC combines manual bidding with an automatic bidding strategy — raising your bids in situations that seem more likely to convert on your website, and lowering your bid for situations that seem less likely convert.

Broad Match: A keyword setting that shows your ad when someone searches for that keyword or a variation of it. The broad match keyword “snowboards” can cause your ad to show if someone searches for “buy snowboards,” “pictures of snowboards,” or “places to snowboard.”

There are also other match types for keywords including Phrase Match and Exact Match.

Bid adjustments give you the options to hone in on specific customers. For example, let’s say your best customers come from a certain zip code and mobile device. You can set a bid adjustment of 10% to your bidding strategy to increase your bids for winning your best customers based on times, areas, and devices.

Shopping ads can help you feature a single product or all your products in a Google Shopping window through Google Merchant Center.

HOW CAN WE HELP?

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SEO Services (Local or National)

Pay Per Click (Google, Bing, Facebook)

eCommerce (Expanding Sales)

Training Packages (Teach Us How)

Marketing and Data Audits

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SCALABLE

You always have to start somewhere. Utilizing the backgrounds of the Backcountry Digital team, we will scale our efforts alongside your business. We have worked on everything from startups to $200M/year corporations, focusing on eCommerce and digital marketing. Together, we can accomplish anything needed or build a process for it. We will even assist in training staff and sorting through systems, all while treating your business as our own.

STEP BY STEP

Building a business both online and off takes time and a methodical approach. We are here to help every step of the way.