Beer School: Bottling Success at the Brooklyn Brewery

What do you get when you cross a journalist and a banker? A
brewery, of course.

"A great city should have great beer. New York finally has,
thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer
School explains how they did it: their mistakes as well as their
triumphs. Steve writes with a journalist's skepticism-as though he
has forgotten that he is reporting on himself. Tom is even less
forgiving-he's a banker, after all. The inside story reads at times
like a cautionary tale, but it is an account of a great and welcome
achievement."
—Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight
for aspiring entrepreneurs. And if that's not enough, it is all
about beer!"
—Professor Murray Low, Executive Director, Lang Center for
Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will
experience. Being down the block from the Brooklyn Brewery, I had
firsthand witness to their positive impact on our community. I give
Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc.
magazine

"Beer School is a useful and entertaining book. In essence, this
is the story of starting a beer business from scratch in New York
City. The product is one readers can relate to, and the market is
as tough as they get. What a fun challenge! The book can help not
only those entrepreneurs who are starting a business but also those
trying to grow one once it is established. Steve and Tom write with
enthusiasm and insight about building their business. It is clear
that they learned a lot along the way. Readers can learn from these
lessons too."
—Michael Preston, Adjunct Professor, Lang Center for
Entrepreneurship, Columbia Business School, and coauthor, The
Road to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, being
held up at gunpoint, or having our beer and equipment ripped off,
we definitely identified with the challenges faced in those early
days of cobbling a brewery together. The revealing story Steve and
Tom tell about two partners entering a business out of passion, in
an industry they knew little about, being seriously
undercapitalized, with an overly naive business plan, and their
ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.

STEVE HINDY is President and cofounder of the Brooklyn Brewery. A
former Middle East correspondent for the Associated Press, he is
also a director of Brooklyn's Prospect Park Alliance and the
Brewers Association. Hindy has a master's in teaching English from
Cornell.

TOM POTTER cofounded the Brooklyn Brewery in 1987. He served as
its CEO and chairman until retirement in 2004. Previously, he was
an assistant vice president at Chemical Bank, where he financed the
acquisition of assets valued in excess of $1.5 billion. Potter
graduated from Yale and has an MBA from Columbia.

Permissions

To apply for permission please send your request to permissions@wiley.com with
specific details of your requirements. This should include, the Wiley title(s), and the specific portion of the content you wish to re-use
(e.g figure, table, text extract, chapter, page numbers etc), the way in which you wish to re-use it, the circulation/print run/number of people
who will have access to the content and whether this is for commercial or academic purposes. If this is a republication request please include details
of the new work in which the Wiley content will appear.