This case demonstrates the growing importance of water policy and water scarcity on key business decisions. It uses the merger of two drip irrigation companies to show how the business models of multinationals were shifting to accommodate current and expected water crises in many parts of the world...

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. From a notion crystallized at Harvard in 2004, this idea has been carefully negotiated into a concrete reality with supporting country organizations in Syria, Turkey, Jordan, Palestine, and Israel. Yet, momentum has stalled in key areas, strategic and operational issues remain unresolved, and the financial future of the initiative is clouded.

Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from using gasoline-powered vehicles, his company is playing the role of innovator and integrator for new vehicles, charging spots, and battery switch stations.

Israel faces a dual marketing challenge. First, similar to countries like Afghanistan and Iraq whose wars dominate the news, Israel's public perception is marked by images of violence and conflict rather than ones suggesting stability and a hospitable business environment. This leads to the second marketing challenge, that of Israeli companies striving to attract investors and customers even as they contend with a tide of negative world opinion.