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Announcing the survey, the health minister said: “While our whole society seems permeated by sex, in everything from advertising and social media to much of daily life, the topic is still shrouded by shame … and absent from the political debate.

“How can we change attitudes when so many people, from parents and teachers to senior officials, are so obviously uncomfortable when talking about sex?”

He continued: “Sex is not, and never has been, a purely private matter.

“Sex is also a matter of human health, and from that perspective, a political issue.”

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The advert was made for holiday company Spies Travel, and offered couples an “ovulation discount” if they booked a romantic trip away with the company.

If the couple could prove they conceived on the trip, Spies Travel would then gift them with a three year supply of children’s products and a child friendly holiday.

The campaign starts with a close-up of a blonde bombshell, with the question “Can sex save Denmark’s future?” blazoned across the screen.

The blonde seductively removes her bra, before the clip cuts to an empty playground and a scene of two elderly people, explaining that there aren’t enough children being born to support the ageing population.