Exotic sports-car maker Ferrari SpA said it will unveil its latest, fastest model, the F12 Berlinetta, this Sunday during the Pebble Beach Concours d’Elegance in Pebble Beach, Calif.

While the car, a 12-cylinder two-seater, made its first appearance earlier this year at the Geneva Motor Show, this weekend’s event will mark its North American debut. The occasion reflects a shift in the upper-crust car business away from introducing new vehicles at traditional automotive trade shows like those in Detroit and Los Angeles.

Instead, car makers are rolling out their most expensive new models in smaller, more exclusive venues that attract people who can actually afford them.

We’ve come to Ferrari’s Fiorano test circuit, near the factory in Maranello, to drive the F12 Berlinetta, the company’s new two-seat, front-engine, 12-cylinder GT.

At the moment I’m reorganizing my own viscera with some high-energy cornering and braking so hard at the famous hairpin I’m making myself sneeze. A suction-mounted GoPro camera I had stuck to the driver’s door has been spun off into Albania.

Ferrari says the F12 is its quickest, most powerful and most dynamic street car to date: 740 horsepower, a top speed of 212 miles per hour, and zero to 124 mph in 8.5 seconds, which is about as quick as an all-wheel-drive Bugatti Veyron.