It Only Happens When It Rains

There’s nothing new about guerrilla advertising, but this is quite special and pretty pop-up as well. Amsterdam-based advertising and design office MISTERWILSON invented a guerrilla campaigning strategy depending on rain water. Every time it rains the ad appears on the sidewalks. When the streets dry up, the rain campaign disappears. The communication will be visible on the street for at least eight weeks, depending on the amount of rain. According to its makers, rain campaigning is eco-friendly. This means no strange chemical waste will be left on the streets.

Tire brand Continental used this invention in their winter tire campaign. The winter tires of Continental are claimed to work better in rainy conditions. The hidden message appears in 500 locations in the Netherlands when it rains, and that’s pretty often. The locations are positioned in areas such as car parks, car park ticket machines and crowded places. Currently the Netherlands are covered with 15 centimeters of white powder, which makes the advertisement pretty invisible. Snow tagging is a smarter solution these days…

The people of MISTERWILSON will be giving a 20×20 lecture at our Pecha Kucha Night Amsterdam on Wednesday January 20 at Mediamatic. Click here to see the entire line-up of the night, click here to visit the Facebook event page.

No outdoor advertising. No billboards, no neon signs, the electronic panels. No posters. No flyers. No ads on buses. No ads on trains. That’s São Paulo these days, Brazil’s largest city and the most populous one with 11 million inhabitants. According to Wikipedia, “São Paulo exerts strong regional influence in commerce and finance as well…

Street Tag is a free app that turns your iPhone into a can of spray paint. Recently launched by Channel 4, this neat application makes use of the phone’s camera mode to enable users to virtually graffiti the street in real time without fear of being arrested. Street Tag’s coolest feature is its Augmented Reality…

We simply love inflatable architecture, or ‘bubbletecture’. It pops up and disappears and it’s highly flexible. Furthermore, inflatable structures can easily upgrade public space by establishing a whole new atmosphere. Check out our previous articles on inflatable projects here, here and here. The so-called Spacebuster by Raumlabor is another exciting project worth mentioning.

During a cycling trip last week I stumbled upon a ‘milk-o-mat’. At a farm called Ons Verlangen in the North of Amsterdam a special vending machine dispenses fresh milk that comes straight from the cows. For only €0.20 a cup of cold milk can be tapped from the machine that is especially made for this purpose and opened till 10 in the evening.