Network Health CEO Coreen Dicus-Johnson with Green Bay
Packers Hall of Fame inductee Donald Driver on Tuesday
during an announcement announcing the partnership with
the company and former football player.Submitted photo

The
endorsement between the Wisconsin-based insurance
provider and former Packers wide receiver includes
annual video and photo production with Driver that can
be used for marketing materials, website usage, internal
messaging, social media purposes and email campaigns.

The
news was announced Tuesday in Racine, where Driver spoke
at a Network Health Medicare member event with CEO
Coreen Dicus-Johnson.

“Donald Driver’s longstanding commitment to health and
wellness set the foundation for our relationship,” said
Dicus-Johnson. “We’re honored to team up with such a
beloved figure here in our very own state.”

In
addition to Tuesday’s announcement, Driver will also
attend Network Health broker events and make phone calls
to select members to encourage them to stay fit and
healthy. Driver will also promote Network Health on his
own social media channels and will provide Network
Health the opportunity to be sole insurance sponsor of
his promotional events and programs.

“This relationship with Network Health is a natural fit
for me,” Driver said in a statement. “As health
insurance providers, the Network Health team makes it
their mission to help members lead healthier, happier
lives. That’s a mission I’m familiar with, and a team
I’m happy to join.”

Network Health covers more than 129,000 people
throughout Wisconsin on its commercial, Medicare
Advantage and individual health insurance plans.