Friday, June 10, 2005

On a chilly Chicago afternoon in early May, environmental activists sauntered into the Eddie Bauer store on Michigan Avenue, headed to the broad storefront windows opening out on the Magnificent Mile and proceeded to take off their clothes.

The strip show aimed to expose more than skin: Activists hoped to lay bare growing allegations of the toxic dangers of nanotechnology. The demonstrators bore the message in slogans painted on their bodies, proclaiming "Eddie Bauer hazard" and "Expose the truth about nanotech," among other things, in light of the clothing company's embrace of nanotech in its recent line of stain-resistant "nanopants." More here