CDOT invests in $35k giant glowing car joint billboard to remind people not to drive while high

The giant car-joint hybrid billboard. (Courtesy of CDOT)

How strongly does the Colorado Department of Transportation want people to not drive high? Very strongly, considering they just spent more than $35,000 on a billboard downtown, according to the Denver Post.

CDOT expects to get a lot of bang for those bucks though — the billboard is placed within a mile of six different dispensaries. “It’s very likely that marijuana users will see it,” CDOT safety spokesperson Sam Cole said in a release.

The campaign follows a survey by the agency that found 55 percent of marijuana users admitted to driving high in the past 30 days.

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