What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.

Presenters

Doyle, APR is an award-winning communicator with more than a dozen years of experience working in public relations agencies. In her role as vice president at Cincinnati-based Wordsworth Communications, she oversees strategic public relations planning, content strategy, community engagement, crisis communication and social media efforts for a range of agency clients… expertise she gives away for free to several local nonprofits. Doyle served as president of the Public Relations Society of America (PRSA) Cincinnati Chapter in 2014, the same year she earned her APR from PRSA. Follow her appetite for great storytelling, her love affair with the city of Cincinnati, and her obsession with fashionable footwear on Twitter at @LaurenEDoyle.

Scully is a senior media intelligence analyst with LexisNexis. He works directly with clients to design, set up and deliver ad hoc and customized media analysis/e-reputation solutions (online platform, content analysis, customized deliverables).