Maternitysale blog

As we leave Summer behind and enjoy these gently warming Autumn days, I look forward to the chance to update my wardrobe. Pregnant mums need not feel left behind in the style department as we have a few select pieces that you’ll find are completely on-trend during these cooler months.

We are very excited about this graphic floral print maternity dress. The print is reminiscent of classic, chunky Marimekko prints that have a fun and funky vibe. Made with a high-quality cotton that has oodles of stretch, the dress will fit for most of your pregnancy but most importantly look good post-pregnancy too. That means you can wear it for breastfeeding as it also features a clever under the bust overlap. This allows for quick and discreet feeding wherever your baby fancies!

Another gorgeous addition to the Winter 2018 range is this 2-in-1 maternity & nursing asymmetric top. The bold emerald and silver diagonal stripes make it the perfect fashion statement for a special dinner out or even a special occasion when paired with heels. Nursing access is via the matching silver press studs on the shoulder which allows the top to be pulled down for easy breastfeeding access.

The arrival of Spring is exciting not only because it means warmer weather and blue skies but it also heralds a new season of clothing here at Maternity Sale HQ. We are thrilled that since our new range has arrived, it has been selling fast and that clearly, mums have given a big thumbs up to our hexagon print inspired dress and top.

Our hexagon-inspired print maternity and nursing dress is $65 and already a bestseller.

This 2-in-1 maternity and nursing dress has it all. Absolutely affordable at just $65 AND looks super chic whether you are pregnant or breastfeeding is what mums will love. But most of all, you will love the modern print in your favourite navy and white colour scheme. Made from stretchy cotton/elastane, the dress hugs your bump and then when breastfeeding, will have a more relaxed fit. The stretchy fabric also makes for easy breastfeeding access via the overlap under the bust.

A lovely fresh green and white print pregnancy singlet for $35.50.

If you love this dress, make sure you also grab the hexagon print pregnancy top in the freshest of greens and white. It also looks fabulous as a workout top for yoga or the gym. Available for $35.50, make sure you buy one before they sell out.

We’re always on the lookout for maternity clothes that we would want to wear ourselves if we were pregnant. We can just picture ourselves strolling down to that local cafe (for that decaf latte) in this maternity overall dress with a maternity Tshirt or singlet underneath.

This dress ticks all the right boxes. Stretch denim – tick, adjustable straps – tick and that perfect, slightly worn-in denim look. There is fantastic detailing too in this dress: classic 5 pocket styling, belt loops and adjustable button openings at the side.

The other wonderful thing about this dress is that it can be worn any season – summer or winter. Just swap the short sleeves over to long sleeves and pull on a pair of maternity leggings and you’re ready to go in winter. Amazingly, this dress has averaged 4 and 3/4 stars from over 45+ reviews by UK mums! Way to go Jojo Maman Bebe! This pregnancy dress is currently available in sizes 8-16 for $69 including free delivery. So affordable – get it before it’s gone!

Maternity bathers sound like the most frumpy thing you could imagine buying right? Thankfully, this is no longer true as there are some really stylish options available for mums who want to swim laps, splash around with their older children or simply to hang out by the pool or beach.

The cutest maternity bathers for summer. $69 including free delivery.

We love this new addition to our maternity swimwear collection. The red and white polka dot print with navy & white striped edging adds such a lovely splash of colour to what can sometimes be a very dull and neutral coloured maternity wardrobe. (We know that you want to make your maternity clothing go further and be able to mix and match easily). The Jojo Maman Bebe maternity bathing suits have had such excellent feedback on fit and support, we sell out so quickly every time more stock arrives.

A superb fitting, classic black maternity swimsuit perfect for laps in the pool or relaxing at the beach.

We’ve decided to stock the Jojo Maman Bebe black one-piece maternity bathers as well due to again the excellent feedback that they’ve received from UK mums. They also have adjustable straps like the tankini above and an internal shelf bra. All Jojo Maman Bebe swimsuits are priced at $69 including free shipping.

Just a note though, if you are after a pair of chlorine resistant maternity bathers for frequent swimming in a chlorinated pool, we recommend the blue and white piped swimsuit from Zoggs. More expensive but will save you money in the long run.

We are very excited to receive our first shipment of this very stylish maternity and nursing dress. Designed by Jojo Maman Bebe, whose clothing is of exceptional quality, (like our own brand, Eve of Eden Maternity dare we say), this dress is sure to be a wardrobe favourite whether it be for work, or that special evening event.

Easy, discreet breastfeeding access via the slits in the under layer.

We really love the cute keyhole neckline and romantic styled gathered sleeves. We know that mums who want to get more wear out of their maternity clothes will be pleasantly surprised that it has discreet and easy breastfeeding access too under the top layer. Slits through the fabric in the bottom layer keep away the winter chill while nursing your baby. The other fantastic style point is that you won’t look like you’re wearing maternity clothes either when you wear it post-pregnancy.

We have a limited amount of stock available online so hurry, grab one of these cute dresses while you can. Just $74 including free delivery Australia-wide too. And, we’re also re-stocking the fabulous Breton striped breastfeeding dresses in navy & ecru too!

We’ve been scouring the landscape for a breastfeeding swimsuit to add to our affordable range of maternity swimwear. Finally we’ve found it! One of our best reviewed brands, Jojo Maman Bebe has designed some swimmers with easy and discreet nursing access.

We love the nautical stripes and the way it’s designed to help your post-pregnancy figure look it’s best. The side panels give a slimming effect to your torso. The built-in control wear in the fabric lining helps support and hold in that post-partum belly. Yes, we all need the help we can get when it comes to getting back your pre-pregnancy shape! Basically, everything you could want in a pair of breastfeeding swimmers.

Easy one-handed nursing access via the clip on the front strap.

Nursing access is easy and discreet. Simply undo the clip on each bra strap which uncovers a modesty layer with a gap in the fabric for breastfeeding. Just a note that the swimmers now have black lining rather than the white in the pictures (which we think looks much better). The style has also slightly changed so that there is no longer navy edging under the bust and there is a loop of striped fabric in the centre of the bust.

As always, we offer free delivery in Australia (and very affordable delivery to New Zealand and the rest of the world too!)

Winter is a time for snuggling up under the doonas and putting comfy PJs on and slouching in front of the TV. Even more so, when you are pregnant! We thought you might like to know these lovely and sweet maternity pyjamas are on special for only $58 for the set (including free shipping). They are cheap because a special buy became available from the manufacturer. This means we only have limited stock at this price. When you compare these maternity PJs to those available elsewhere online, you’ll be pleasantly surprised. Maternity pyjama bottoms are selling elsewhere for over $60, just for the bottoms!

Maternity Pyjama Set with nursing access only $58.

Besides the lovely soft viscose fabric (which is a natural plant-based fibre), the sweet lace neckline and the comfortable elasticised pants, you’ll find that you can also nurse your baby post-pregnancy via the pull-down stretchy neckline. Available in sizes small to extra large – some sizes are already low in stock, so hurry and don’t miss out!

With all this rain we’ve been getting on the east coast, it now seems timely to think about getting some new pieces to prepare for the cooler season ahead. In fact, the 4-way breastfeeding and nursing cardigan arrived in our shop a little while ago but it seemed totally ridiculous to be doing a post on it during the heat and humidity of February.

4-way Maternity & Nursing cardigan in black, $71.

It has been selling like hotcakes in the last 2 weeks or so and no wonder. You can wear it four different ways and it has a lovely relaxed feel that just makes you feel so at ease in the cooler weather. We also like the fact that you can breastfeed discreetly with the aid of this cardigan by doing up a button on the collar. It’s made by UK brand Jojo Maman Bebe who are known for great quality at affordable prices.

We’re also stocking this stylish nursing dress by the same brand. The overlap of the top layer hides easy & discreet nursing access via the slits on the under layer. Dress it up for the office or go for funky weekend style by teaming it with a pair of white sneakers. We wanted to get more stock in the navy & ecru colourway but the manufacturer is sold out for the next few months so we’ve brought it in, in black & ecru stripes which is equally stylish. However, we’ve only got limited stock so make sure you order one before it sells out!

It is the bane of almost every breastfeeding mum in Australia – finding breastfeeding tops that are affordable AND stylish. Eve of Eden nursing wear is not only sold at a discount to comparable brands but is modern, flattering and on-trend. It is also made from high quality stretchy cotton that will look good after many many washes.

Maternity / Breastfeeding Tops Never Looked So Cute. $71

Using a proper purpose-made breastfeeding top makes nursing SO much easier and so much more enjoyable. It means no more cold tummies in winter and also allows you to feed discreetly anytime, anywhere. Using breastfeeding tops for my second child and not my first made a world of difference – I really enjoyed breastfeeding and having cuddle time with my baby and I breastfed and extra six months compared to my first.

We have re-stocked all our best-selling favourites which sold out last winter and have added two new items that we know will fly off the shelves. Our white spotted nursing sweater will have your non-breastfeeding friends clamouring to get their hands on such a funky sweater. The press studs are popped open on the shoulder seam for instant breastfeeding access.

Sweet Blue & White Striped Maternity & Breastfeeding Top, $43.

Our breastfeeding tops which feature nursing access via the overlap under the bust are huge favourites with mums around Australia & NZ. In addition to this blue & white striped one, we have them in black & white stripes, charcoal & white. The stretchy cotton/elastane fabric means it can be worn during pregnancy and bre
astfeeding.

It’s time to clear the decks, make way for the New Year and our new season arriving at the beginning of February. So, we’ve reduced the prices even further on many of our already reduced sale items… There are now even greater bargains to be had like our minty maxi maternity dress for $41. We love it as it can be worn with straps or as a strapless dress (just tuck the straps in) and we even have a strapless nursing bra to go with it!

I think our best value discount would have to be this polka dot skater style skirt. It’s now $29 and is ever so cute and the belly band makes it super comfortable too. Hurry, we’ve already sold out of size 16 as this is written.

The best way to check out the best reductions we have online is to go to the clearance tab. Even though these items are now so cheap, we still provide free shipping for any item purchased from our shop. Plus, if they don’t suit, we are more than happy to exchange or return. Keep an eye out for our autumn/winter range from about the 2nd week of Feb.