Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

HoopsHype Tony DiLeo rumors

The Sixers are getting close to hiring a director of analytics, according to the team's managing owner, Joshua Harris. "We are in final negotiations with a candidate," Harris said. "We think we are going to get something done there in the next month." Harris became convinced that that adding an "analytical mind" to the Sixers' personnel department was a good idea about midway through last season, his first as the team's managing owner. There was some thought that the Sixers would pursue a person with this type of background for the general manager's position. However, Harris opted to go with Tony DiLeo, a player personnel evaluator with a long history with the Sixers. "You have to understand that we have many tools in our toolbox," Harris said. "We want to give our front office every opportunity to be as competitive as possible and to use everything at their disposal to make this organization one of the finest, and analytics is a part of that. I look at it as a tool in our tool box that needs to be sharpened." Philadelphia Inquirer