What tools do product managers use?

Leading a product from conception to completion is no easy task — and product managers deserve their own toolkit.

In the past, product managers had limited resources to help them do this great work. They relied on spreadsheets, presentation decks, and general project management software to create roadmaps, capture ideas, prioritize features, define requirements, and more. However, these tools were not created with product managers in mind. This adds more time-consuming work to an already challenging job.

Create a visual product roadmap to outline your strategy, features, and ideas. Prioritize features and user stories using the Aha! score to highlight business value. Integrate Aha! with dev tools — such as Jira, VSTS, and Rally — so engineering can build what matters.

Collect, translate, and route customer data from any device across any tool, and dispatch different data views to the teams that need them. All tracking code and advertising tags are converted to a single API.