New Products

Fans can recreate the action of Nitro Circus Live Shows with the new Hexbug‘s Nitro Circus air bound stunt toys and app. The line is available now at Target stores and online, and is coming soon to Toys “R” Us retailers throughout North America.

Mattel will launch a new adult strategy game, Escape Room in a Box: The Werewolf Experiment at Gen Con 2017. Last year, 13.4 million people participated in Escape Rooms, which inspired this game that gives players one hour to solve puzzles, crack codes, and find hidden clues.

Zimpli Kids is expanding its line of Gelli Baff and Slime Baff with DC licensed products later this year. The line will include Superman Blue Slime Baff; Wonder Woman Glittery Pink Gelli Baff; and new exclusive Slime Baff colors Batman Black Slime Baff and Joker Putrid Purple Slime Baff. “It is so great to see that [...]

The Step2 Company LLC teamed up with McLaren Automotive to create a new model toy car tailored to appeal to a new audience. Inspired by McLaren’s 570S Spider, the McLaren 570S Step2 Push Sports Car lets parents push the car like a conventional stroller; features a storage area under the seat; and has Step2′s Whisper [...]