How to Manage Types of Clients

Customers come in all shapes and sizes. There are the ones who don’t tune in or think they know best. Ones who small scale oversee yet hamper the undertaking. Also, just at times, you’ll go over customers who are so absolutely thankful you exist, they’re content with anything you create.

Regardless of whether apparently great or terrible – all customer connections display their issues. However, it’s down to you, the specialist or record chief, to deal with them and transform each and every one into a win. Be that as it may, how would you do it? I’ve chosen some normal customer composes and offers a few hints on the best way to manage every one.

1. The Lawyer

The lawyer likes things nice and predictable. Your marketing campaign plan has to be laid out in advance, documented, and submitted for review before you start on anything. He does not respond well to surprises (except good ones)and will call you out on any deviations from the plan or your predicted results. Oh, and he’ll probably remember details from conversations you’ve long since forgotten.

2. The Scatterbrain

This person wants to be heavily involved in your process, but is unfortunately too busy or too distracted to be effective as a stakeholder. Any assignments or deliverables this person is responsible for will either be late or wrong. If this delay causes the project to stumble or fail, the Scatterbrain might throw you under the bus and blame you for it, but chances are the rest of the company already knows this person’s tendencies and will be skeptical.

3. The Skeptic

The Skeptic only works with you because they have to. They either don’t believe in what you’re doing or think they can do a much better job themselves. They’ll try to downplay your successes and will be the first to poke holes in anything you propose. Nothing will make them happier than dropping you as an agency.

4. The Star

A rising star in the organization. They’ve advanced by merit and have caught management’s eye. The Star is hyper-effective, but can be a Type A personality. They expect much from the people and agencies they work with, because they expect the same of themselves. They don’t want an agency, they want a partner.