John Paul DeJoria, of John Paul Mitchell, is celebrating the launch of his new website johnpaulselects.com as well as the visionary award he was just bestowed by the Green Business Bureau, by gifting 1,000 free items to subscribers at 9 a.m. PST July 30.

For your chance to receive one of the website's free sustainable products, ranging from beauty and health items to clothing, jewelry and accessories, log on to Johnpaulselects.com at the appointed time. The website aims to support new companies offering sustainable products.

Products will be offered on a first come, first serve basis as a way of sampling new items, and shoppers will be asked to pay for shipping.