Further Proof That Japanese Commercials Are Like Regular Commercials That Have Somehow Taken Acid

Received today from a Friend of the Verge, in an email that simply read, "This is the best thing I have ever seen": Charles Bronson, sometime prior to Death Wish, Japandering for a men's fragrance that apparently makes you smell like a weirdly gleeful murderer. Mandom: Because sometimes, after a long night at the otherwise-deserted piano bar, all a man wants to do is drive home drunk, smoke a pipe, throw away his shirt, douse his entire upper body in cologne as if preparing to self-immolate, and dream about shooting people while dressed as Daniel Boone. Q: You know what the awesomest part of this ad is? A: Trick question. There is no part of this ad that is not awesome!

A YouTube playlist of Bronson's other arm-wrestlin', log-splittin', horseback-ridin', cowboy-hat-in-the-office-wearin' appearances as a compensated Mandom endorser—plus one really weird one from the '80s in which old Charlie's been replaced by the members of the band A-Ha—can be found here.