Friday, June 19, 2015

Twitter Is Killing Twitter to Save Twitter | WIRED

A tumultuous Twitter transition time

"In short, this effort puts a stake through the idea that Twitter is a social network. It’s not. It never should have tried to be. It’s not about people, jokes, and #brands. It’s about information, about news and pictures and stories.

The big question for Twitter is whether it can actually pull this off. It’s been trying to do this kind of curation forever. There’s Trending Topics, the now-dead Discover tab, and the new Recaps feature that shows you what you missed since you last opened the app. These features have always been off to the side, though, or buried on some third tab."