Grafitti initiated in the 1960's in which the name of a high school classmate of one of the grafitti artists was spread far and wide on walls throughout the world, in India, England, Vietnam, and Mexico and many other countries the phrase "overby rules the world" was repeated and repeated over and over again as the one classmate had told the other "I will make your name well known far and wide" and he could not tell a lie.

Mr X - I know, let's write overby rules the world on each one of the ceramic tiles in that entire bathroom!
Mr Y - But there are probably over a thousand tiles!
Mr. X - All the more likely to make a favorable impression! Mr. Y - Let's get started!