This firm has a reputation for excellence in its field and is recognised as being a preferred employer within the insurance sector. Active in the Middle East for over half a century the firm has insured residents and their property for generations. As the firm continues to grow they're looking to hire a new Head of Marketing to strengthen strategic planning and drive marketing excellence.

Responsibilities

Work with the SLT to create a marketing strategy for the company across the Middle East that enables the firm to reach its long term goals

Create a centre of excellence for marketing across the Middle East

Drive ROI and ensure all marketing activity is being effectively measured and optimised

Coordinate with and manage in-country marketing resource to deliver the marketing strategy

Position the brand effectively and ensure cohesion with international brand guidelines

Launch new markets and new propositions

Undertake detailed market and consumer research to effectively understand the market and formulate positioning

Improve the firms digital marketing

Requirements

At least 10 years marketing experience including team management

Track record of delivering marketing strategy that drives business results

Experience working in the insurance sector

ROI focused with clear evidence of improving measurement and metrics within previous firms

Excellent digital marketing understanding and hands-on experience

Having worked in the Middle East previously will be a significant benefit

Analytical skill set and track record of optimising marketing budgets

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.