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Confession time!!! Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks in 2015 , 2016. 2017 and here we are exactly a year later to explore the progress of social numbers.

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Rambling Recruiter

Few Key takeaways:

All of these banks have a dedicated YouTube Channel

SBI is the top bank with maximum followers on Twitter (Currently at 3.69 M )

62% of these banks have a dedicate careers tab on their LinkedIn Company Page

IDFC Bank has seen an amazing growth in all of its Social Channels (200% increase on YouTube and 141% on Instagram)

HDFC has seen 62% increase on YouTube Subscribers , as compared to 2017

RBL Bank and Bandhan Bank has see maximum increase on their YouTube Handle – 448% and 483% increase since 2017

And one more, SBI again leads in the space of Instagram too with 836K followers

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies in 2015 , 2016. 2017 and here we are exactly a year later to explore the Statistics of 2018

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies in 2015 and 2016. And here we are exactly a year later to explore the Statistics of 2017

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Confession time!!! Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks in 2015 and 2016. And here we are exactly a year later to explore the progress of social numbers.

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Few Key takeaways:

All of these banks have a dedicated YouTube Channel

SBI is nearing 3 M followers on Twitter (Currently at 2.85 M )

62% of these banks have a dedicate careers tab on their LinkedIn Company Page

IDFC Bank has seen an amazing growth in all of its Social Channels (100% increase on LinkedIn, FB & Twitter)

HDFC has seen 100% increase on their Twitter Followers, as compared to 2016

RBL Bank has managed to create reach 135k followers on Twitter in 2017

Bandhan Bank has seen over 550% increase in their Facebook Likes as compared to 2016.

SBI again takes the cake as they have seen a 247% rise in subscribers on their YouTube channel.

And one more, SBI again leads in the space of Instagram too with 372K followers

It’s been almost 3 years since I wrote this post “WhatsApp as Social Recruiting Tool!! You must be kidding!!!” Since there has been lot of insights, discussions, agreements, not so good agreements around how WhatsApp can help in Hiring. But as time went by, we did learn new ways to leverage it for social hiring.

Well, some might still say that the LinkedIn Posts about people asking for phone numbers and adding them as part of some technical or jobs group is crap. But what is right and what is wrong, who decides. If that so called approach works for them, so be it. At the end of the day, it’s a choice that people make to share their number of a public platform or not. So, moving on, I know us being into the hiring business, we are always surrounded by numbers, data, and reports. So here are some facts about WhatsApp that might help us to discuss more about how it can make an impact in the coming years in the space of social hiring.

– Out of 24 Active Social Platform, 11 of them at Messengers and FB Messenger and WhatsApp are comfortably sitting on 2nd and 3rd positions.

– As we move on there will be more and more new Internet Users and more active social media users

Coming on to the recent update that the entire world is talking about is the WhatsApp Status Update. Some are happy, some not. But how do you think it can help us as hiring professionals!!!

Here are some examples that we might be able to leverage and a tiny wish list from a passionate hiring professional of how WhatsApp can change the social hiring space:

– Can recruiters share interesting stories around their company updates via photos? I am sure many recruiters would have create a dedicated hiring group on WhatsApp. This is a great opportunity to share in stories via this new update

– In case companies have created an internal WhatsApp group, they too can leverage this update of sharing stories around workplace, updates, celebrations etc.

So now moving on to the wish list of a recruiter for WhatsApp teams:

– Imagine a dedicated Company Group (Official Page) on WhatsApp, where in companies can showcase their work, their culture, their events, their hiring needs, their awards etc. (WeChat already has this option)

– There is no doubt that we are all more active on WhatsApp than on any other social platform, so it would surely be a win win situation for all Corporates, WhatsApp team and prospective candidates, audience and followers to explore this option.

– It also makes a good business sense for WhatsApp to monetize this platform and also help Corporates to reach more and more candidates on real time basis.

Would be interesting to know your views on whether a dedicated company page on WhatsApp will help us as hiring professionals to tap in prospective candidates. Feel free to share your views.

It ​all started on23rd Dec 2009. You might ask “Why did you start Blogging” Well, I have a simple answer for it – I am normal person who likes to read simple blogs (without HR Jargons) hence I started writing blogs, so that I could understand it while reading it. Period 🙂

Things that I learnt while blogging (Here we go, time for some gyan!!!)

d) Wokay….. last but not the least, in fact the most important thing I learnt – Just have fun and be your real self 🙂

As mentioned in the 2nd point, here are the numbers. But no numbers can beat this feeling when people ask you “Are you that Rambling Recruiter Guy” Just amazing feeling. That is the most satisfying ROI ever.So now you know, when you ask me about my ROI of blogging, this is exactly what you will get to hear 🙂

Coming back to numbers, here you go

So looking forward to 2017. Hope to cover more and more interesting topics and as promised, will continue not to use Jargons 🙂

Like this:

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies last year (2015). And here we are exactly a year later to explore the Statistics .

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Confession time 🙂 Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks last year (2015). And here we are exactly a year later to explore the progress of social numbers.

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!!(We are all so obsessed with Data)

Presenting “World’s biggest and largest Social Media Statistics of Banks”

Like this:

Celebrating Mother’s Day is a very modern world concept but a noble one.Moms have always been our lifeline, our support, our mentors, our best friends.We celebrate Mother’s Day this May 8th , since this day is absolutely close to my heart, I thought of sharing some workday ideas with the readers which are easy to implement.

Following are a list of idea that can be implemented very easily and will surely have a positive impact at workplace :

–A thank you note from the CEO or HR sent across to all working moms. This is a great way of reinstating your belief in them and letting them know how much they mean to the organization and how they are an integral part of your growth story

– If possibleframe their Family portrait at their desk, nice surprise for them at the start of their day will just do wonders and make them smile for sure.

–Invite their family members, especially their kids to office and let them see their work-spaces, meet their office friends and mingle with their peers, colleagues and bosses. Good way of integrating the extended family. You could also have a fun photo booth for the families, they can carry those memories back with them

– Organize aspecial lunch for all the working moms, if possible, tie-up with different outlets which can offer them discount on products, services. As I am sure, this group wouldn’t mind extra pampering and love.

– If possible invite akeynote speakerwho can talk to them about career aspirations, work-life balance and the group can share tips with each other.

– A perfect occasion tolaunch Day Care Centerif at all your company is planning to set it. This can also be a very great retention tool.

Ideally each day needs to be celebrated as “Mothers Day” as they are special.However we tend to forget to appreciate people and relationships on daily basis.This is a good reminder for us to start afresh again.

These are general tips, I am sure there are many more like these.Looking forward to your views aroundthese workday ideas.

Does this mean anything for us as HR folks!!! Let’s look at some interesting insights related to India from the latest Digital Reportvia We Are Social.

a) Facebook is the top most active social platform in India:

Good news for Companies and Recruiters !! There is no doubt that Facebook is an amazing place for companies to showcase their culture, employer branding activities and so on. Recruiters too get an opportunity to connect with prospective candidates (Candidates who may not respond to so called InMails, do respond to FB Messages) Surprised? Do try it 🙂

b) India with population of 1319 million has 1012 million mobile Connections:

Mobile is the future!!! We have been hearing this since long, right!! Well, it’s time for us to make the most of this. Companies which have invested in making their Careers Sites Mobile friendly, will have early advantage. This is also a great opportunity for HR folks to also work closely with IT teams to develop Mobile Apps for Internal and External folks.

Companies will have to analyze this and work on policies that will help employees to make the most of Social Media Channels at work. Some companies have already taken the lead and have provided Social Media access to their employees. Employees are your brand ambassadors and we must encourage them to share relevant company news and events.

Interesting insights for companies to work on their Digital Marketing Strategy. This will also help them to work on content that is relevant to the specific Digital Channels. Companies need to keep a balance between various channels that will help the audience to consume relevant information.

Would be happy to know your views on these insights. In case you want to check the complete Digital Report, you can explore it right here :