GoRuck: Building an Iconic Brand Based on Community | Jason McCarthy

On today’s episode we are joined by Jason McCarthy of GoRuck, an American brand with Special Forces roots that is aiming to change the world.

As a former Special Forces Operator, Jason originally began GoRuck to create go bags, bags prepped with essential items to prepare for emergencies. Not only did he create quality bags, but the company grew into something with a much larger impact.

GoRuck now creates gear and apparel as well as hosts events, build teams and strengthens communities. Their goal is to empower individuals from all walks to lead active, engaged lives.

This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.