Mar 02, 2015 6:14 PM By Robert Glazer

Affiliate

Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Affiliate

Dec 04, 2014 4:44 PM By Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

Affiliate

Dec 02, 2013 4:28 PM By Tim Parry

ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] One major point is how well ChannelAdvisor’s clients are doing with Google Shopping. Wingo explains why ChannelAdvisor’s clients are seeing more […]

Affiliate

Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

Affiliate

Nov 12, 2013 5:03 PM By Dan Darnell

Conversion leads to more revenue, but can we really say that converting just three out of every one hundred shoppers to make a purchase is a success? Let’s examine what marketers can do to correct a common mistake, spend marketing budget more efficiently and see revenues grow.

Affiliate

Jun 17, 2013 3:13 PM By Tim Parry

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.

Affiliate

Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]

Affiliate

Jan 14, 2013 9:50 AM By Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.