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On a Roll: Our 4th Best of Beauty Allure Award

We started out as the “little engine that could” and now, we’ve won Allure’s Best of Beauty Award for the 4th year in a row, beating out the industry giants.

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We’re so incredibly excited to be awarded Best “Single Process” Home Hair Color. It’s such an honor to win this award even once, let alone 4 times! Back in 2014, we were the first indie beauty brand to win the category, and we’re so honored to claim the title yet again. So! How did we do it? Read on to find out.

What are the Best of Beauty Awards?

Each year, Allure magazine tests and rates top beauty products around the world, voting which product is the absolute best in it’s category—it’s basically the Oscars of the beauty world. Crowning winners as product-royalty for over 20 years, Allure’s Best of Beauty Awards are now widely considered the most recognizable, coveted titles in the industry. Simply put, whether it’s hair, skin-care, makeup, fragrance, or anything else beauty-bound, Allure dominates as the authority in knowing what’s best.

How does it work?

First, the editors at Allure try every single product submitted and it goes through rigorous testing and cross-comparison. “I don’t think people truly understand how long we try each product,” Editor in Chief Michelle Lee comments. And what’s impressive is not just how long they try each product, but also how many. This year 9,087 brands submitted in an effort to be named a Best of Beauty winner, making it the most competitive year yet. Executive Beauty Director, Jenny Bailly noted, “Every year there are more amazing brands, and each brand is launching more and more product.” Still, our Made For You Custom Hair Color made it first place

The finished result was so flattering and natural, it was like the shade was made for us — because it was. - Allure magazine

What Is Allure Saying About eSalon?

Allure coined us as the “fairy godmother of hair color” and we can’t say that we disagree. With over 160,000 unique color formulations created so far, each bottle we craft is individually blended and dispensed based on a client’s unique profile and hair goals. Allure writes, “The finished result was so flattering and natural, it was like the shade was made for us—because it was.” Want to try it out? Complete a profile to get started.

At eSalon, we don’t just settle for “good,” we obsess over getting your color exactly right. We take every opportunity to learn from our clients through every interaction, and it’s what keeps us growing and evolving. So with that said, this win is all thanks to our one-of-a-kind clients—the guys and gals who allow us to custom create so many unique color variations and who trust that we’ll guide them to total color happiness. It is their individuality that makes us so unique.