STREET CLUB

Grems clearly has the gift of the gab—his work for Swatch is as rhythmic as his beats and as fluid as his rhymes. Hot colours on a pavement-black background drive the point home with the conviction and power of creative youth culture. Text rendered in varying graffiti-like fonts echoes the visuals of the world after which Street Club (SUJZ111) is named. This pool-blue, chartreuse, and lemon yellow studded black work of art embodies the infectious style and swagger of French hip hop, transforming public space on the wrist into a statement of personal identity. Grems created Street Club (SUJZ111) for Swatch Club: it is the Club Watch for 2009.

Grems

Grems

Grems is a French rapper and graffiti artist. In addition to his considerable accomplishments in the world of French hip hop, Grems works as artistic director and graphic designer for his label, Deephop Panel. A man of many colours and voices, the artist turns brick walls, panel trucks, subways, clothing and anything else he can find into highly visible and accessible public canvases. His artistic signature features colourful clusters of hand-drawn signs and lettering, bold graphics and graffiti, and his work has been featured in solo shows in museums around the world.