This ad features a great-looking 1982 Volvo Wagons. It also shows the three rim styles that were available at the time: the standard steel rims, the GL style rims and the 5-spoke Virgo style rims.

The text of the ad states:

YOU COULD DRIVE ONE YEARS BEFORE UNLOADING IT

Consider all the abuse a station wagon gets in its lifetime.

The endless shuttling from school to little league to piano lessons to home. The backseat battles that go on between the kids. The long hikes to weekend campsites. And all that hauling. Groceries, paneling, furniture, bicycles, lawnmowers.

People do things to a station wagon they would never do to a car.

And yet, Volvos in general have a life expectancy one third longer than the average of all Other cars on the road.*

Volvo offers a full family of wagons to choose from. From turbocharged sports models to Diesels to our finely appointed GL Wagon.

All of them deliver something far more important these days than the capacity to carry things.

The capacity to carry on.

VOLVO

A car you can believe in.

*Analysis conducted by Ken Warwick & Associates, Inc. Based on a comparison of U.S. registration data for all Volvos and for the automobile industry as a whole and not by individual make or models. Data includes all models and not just station wagons.

Say all you want about traffic laws, speed limits and automotive safety features, when you slide behind the wheel of a car you're responsible for your own destiny.

The interior of this Volvo 760 GLE is designed with that responsibility in mind.

Every aspect of the car's interior - from the shape of the knobs and placement of the controls to the adjustable lumbar support in the orthopedically-contoured bucket seats - is designed to make the driver and the machine one.

If you don't believe it, strap yourself into the cockpit of a Volvo 740 Turbo and take off.

This flying machine will rocket you from a standing start to legal speed in 6.7 seconds.* Faster than a BMW 325e. Faster than an Audi 5000S Turbo. Faster, even, than the much-touted Saab 16-valve Turbo.

"Enough juice to kick you squarely in the seat of the pants." exclaims Autoweek.

I saw one of these on Federal Street in Boston a few months ago. This car is better than 15 years old and I still want one (or at least to drive one at some point in my life.)

The text of this ad states:

What on earth did they put in the HERRING over there?

It says "Volvo" on it. There, all resemblance ends between Volvo as you know it and the limited edition, 240-horsepower, sport suspensioned, turbocharged performance machine you see pictured here. It's called the Volvo T-5R. It also comes in black.

This ad features the last year of the old style quad round headlights. It also includes a photo caption that says, "Bill Mozer with his new Volvo. And his family with his old ones."

The text of this ad states:

Old Volvos Never Die. They Pass On.

When it comes to cars, the good don't die young. And Volvos are so well-made they seem to go on forever. (The current life expectancy of a Volvo is now up to 17.9 years in Sweden.)

Witness the case of William Mozer a broadcast engineer. Over the years he's bought five Volvos and they're all still in the family. You see, instead of trading in his old Volvo every time he wants a new one, he passes it on to a member of his family.

Because he believes his family is better off in a used Volvo than in any new car.

According to Mr. Mozer, "Every time I get a new Volvo, my family is as excited about it as I am. After all, they know someday it'll be theirs!'

So if you're tired of buying cars you run into the ground in no time, do as Mr. Mozer did. Buy a car that could run in the family for years.

Personally, I was never much of a fan of the Volvo 700 series. I always thought that these cars looked a little too much like everything else on the road at the time They lacked the distinct styling of the Volvo 200 series. Upon reflection it occurs to me that this may have been the point of the 700 series.

The text of this ad states:

One of the world's greats cars.

Regardless of price.

There are certainly luxury sedans you could pay a lot more for than the Volvo 760 GLE. But very few of them would give you so much in return.

The performance is startling. More than one test driver has been pinned back in his orthopedically designed driver's seat. Road and Track has called the turbo diesel "the fastest diesel we've ever tested." Rather impressive when you consider it's our gas engines that are built for speed.

A revolutionary suspension system not only smooths the road, it calms the driver. As another reviewer put it: "Feeling comfortable and relaxed behind the wheel at 100 m.p.h. was truly an uncommon experience*...this is a first class performance machine."

Even standing still, the 760 GLE will move you. It offers a host of amenities ranging from a stereo system so sophisticated it comes with its own graphic equalizer, to a climate control system that can change the interior air four times a minute.

So take a look at the new 760 GLE from Volvo. And discover one of the great investment vehicles of all time.

The 760 GLE by Volvo.

*Though the 760 GLE is capable of this, it should never be attempted by anyone other than a professional driver under controlled test track conditions.

This ad shows a 1980 Volvo 240 GLT, with the gorgeous 5-spoke Virgo rims, cruising up a mountain road.

The text of this ad states:

At Last an Irrational Reason to Buy a Volvo

Over the years, Volvo has come to be known as one of the most sensible cars you can own.

So, sadly, people who pick their cars for more emotional reasons may have denied themselves the satisfaction of driving one.

But now there's a Volvo even for those to whom practicality takes second place.

The new Volvo GLT.

Its striking appear-ance is the first hint that the GLT is quite unlike its predecessors. But the proof's behind the small-diameter GT wheel.

A new four cylinder, fuel-injected overhead cam engine is standard equipment in our GLT, providing a level of acceleration and quick¬ness that many six cylinder engines have trouble matching.

And its handling offers a feature even harder to find: predict-ability. The GLT is designed to react the same in panic situations as it does in normal driving. So it not only presents the driver with no surprises, it can actually improve his performance.

Every GLT also comes fully-equipped with Volvo's more traditional virtues. Like an interior capable of comfortably accom-modating five full-size adults. Orthopedically contoured seats. And the superb engineering that's responsible for Volvo's famed life-expectancy: In Sweden, by latest count, an average 18.7 years.

Before you purchase a performance car, test-drive the new Volvo GLT.

The pure exhilara-tion you'll feel may have little to do with logic. But if your heart insists on a GLT, relax.

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