Inteligencia de negocios acelera la toma de decisión en HERCCasos

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​It was love at first sight. In this case, the HERC’s team threw in
the Business Intelligence solution that Processor presented to the plastics
industry headquartered in Porto Alegre (RS). "I was impressed with the
agility in which the reports were developed and presented", says systems
analyst Ciro Pedroso Alves Júnior.

It couldn’t be any different. Prior to this project, HERC's
business area had many difficulties in visualizing indicators that are often
the basis for decision-making. In addition, the previous platform required the
IT area to extract the data, perform the analysis and then pass it on to the
commercial managers, which took from 7 to 20 days. With this solution the time
was reduced to five hours.

This transformation has had
a direct impact on the business. Strategic indicators of regional revenues
and what each one represents in the total of the operation, total sales per
representative and the characteristic of their client portfolio are now available in real time for managers within
LiveCloud, Processor’s services layer.

"Any new situation that
arises, such as the need to activate a username or change some metrics can be
done directly by our platform or by the service desk," says Anderson
Tomaszewski, Processor’s Digital Marketing and Data BDM.

In addition, as the new BI solution allowed the IT staff to reduce the time they took to manage reports, they were able to work
on improving the data delivered. Moreover, this intelligence allowed the
identification of some bottlenecks in the operation, which were not perceived
before, as in the comparison of what the representative sold versus their
monthly goal.

"Often it seemed that they had simply not achieved their goal,
but when compared to the metrics presented by BI, we found out that in some
cases the factory had not been able to deliver the goods, and this impacted the
sales to the retailers," says Ciro Júnior.

And that was not all. The fact that managers have in their hands a tool that streamlines and
simplifies the visualization of business indicators has led to several
insights. Before the BI customized by Processor for HERC, the average was over
60 missing products in stores. Nowadays, with this minute-by-minute follow-up,
the number has dropped to five. "It's a great result and it was only
possible because we were able to measure
quickly and more effectively what was really missing, and we started to act
more focused on the replacement," says the analyst.

As HERC operates in the retail and wholesale markets, the
management of these two areas is a determining factor for the superior
performance of the operation as a whole. The directors realized, for example,
that as the demand of the wholesale is very large, it ends up impacting the
price margins. "This can cause the customer to buy more from wholesale and
less from us, so now that we are aware of that we are trying to keep our
balance", he says.

LiveCloud
enables high availability of data analysis

Smart
data is available at hand, in real time, and is capable of generating new
insights to support the business. This is the reality
today of HERC's IT and commercial area, and the result of a project carried out
in partnership with Processor.

"Today, the sales managers have all the data they need at any
time and place, they just need to access the application and check the results
by sales channel and business lines", explains Processor’s Digital
Marketing and Data BDM, Anderson Tomaszewski.

But there was an important path for us to get here.
In addition to BI
licensing, the use of LiveCloud - Processor’s services layer that enables
managing all users - was decisive. This enabled the creation of a business
intelligence technology environment with high
availability and allowed HERC to optimize its infrastructure and resources,
exempting it from managing user profiles.

In addition, the Processor
consulting area played a decisive role. It was instrumental in
helping HERC structure its legacy data for a clear and objective view of the
indicators for decision-making. "This work was carried out in four hands,
between Processor and the client", reports Tomaszewski.

Systems analyst Ciro Pedroso Alves Júnior highlights the success of
the relationship established with Processor’s team. "It was the right
choice, both the solution and the partnership with Processor. We rarely need
support, but when we do, service is very fast. They are focused on resolving
the issue, which is something hard to find in the market", he reports.