Soak Up The Sun

History In The Making

I swear it was just days ago that the World was talking about Psy’s “Gangnam Style” taking over the heart of World Society, breaking all barriers, and generating Tens of Millions of Dollars in Market-Wide Industry Revenue.

And now a performance from 2004 in which he encouraged people to “Kill Yankees” has everybody changing their iTune of Psy Tunes.

The problem with this is what I like to coin as “The Mortal Jordan Rule”. The Mortal Jordan Rule, as opposed to his Michael Jordan and Nike’s popular “Air” Persona… Deals with the Entertainment World’s version of “What Goes Up Must Come Down”. Basically stating that everything that blows up in this Industry, will always have its end. And it is taken from the notion that Michael Jordan had the most picture perfect Legacy, one that looked as if he was beyond human… only to come back from Retirement the 2nd time and almost tarnish the memory of his picture-perfect past. Sorta like how “The Matrix” was an Epic Film that re-ignited Keanu Reeves’s Career as an A-Lister, only to have the 2nd and 3rd Installments “Matrix Reloaded” and “Matrix Revolu;tions” to be so terrible… that we almost forgot how Good the Matrix was.

Few people are able to defy the times where they have gone past their prime. Some examples would be Jerry Seinfeld, cancelling his show while it was still at the top.

The Greatest Person to defy this “Mortal Jordan Rule” was Tupac Shakur. Because his untimely demise left him at the height of his game and physical prime only to be missed by the world, and his consistent flow of posthumous releases leaves the world mesmerized by his mysticism.

But with Psy’s past… Stating some of the most horrific things that would attack the core of the American People… I really find it hard to believe that people can forgive him enough, to only remember his YouTube defying feats. He will still be performing at the Christmas in Washington Concert on December 21st, before “President” Barack Obama. I’m sure at that moment, Psy will also issue a Public Apology.

But for those who thought Psy was a “One Hit Wonder”… well if he wasn’t before, he very well might be now. I just find it hard for Radio Personnel to be as eager to give him spins.. and when it comes to those big Corporate Sponsorships and Commercials he’s been doing… yeah, that may calm down a bit too.

The Severity of this would be like the World finding out Justin Bieber likes to tell Racist Rants and Racist Jokes. Yeah. Don’t you think the World would be shocked ? So the Magic that was once Psy, ,this dude stepping onto the Scene and capturing the World stage in his native Korean Tongue… is now likely to cause an even greater stir. What may have been gained in Asian World relations with Respect to American Pop Culture may have actually been lost.. or may end up worse than before. Only time will tell how the newly gained dynamics from Psy’s Hit will change.

Perhaps the purpose of Psy after all wasn’t just some cheesy video. But to make people think. Because one thing it has done, is opened discussion of the Unnecessary Violence that is War, and what it does to people Worldwide.

I guess Psy was here to break down the Psychology of the True State of Our International Relations. But I don’t see Gangnam Style racking up another Billion YouTube Views anytime soon.

Even If It Were A One-Hit Wonder... It'd Be An 8th Figure Wonder of the World

Psy’s Worldwide Mega-Hit “Gangnam Style” is looking to pull in close to $10 Million Dollars for 2012.

The various sources of Revenue created by the single shows how new avenues and streams of income can be created with the right demand, and take advantage of the digital age we are living in. Ironically, it is the Digital Age itself that has struck the recording industry where it hurt the most… in Record Sales.

But Gangnam Style has become the Most Viewed and Most Liked Video in the entire history of YouTube… even beating out Prior Champ Justin Bieber. And ad revenues from the video alone are projected to make about $1 Million Dollars. The single has also been downloaded 3 Million times on iTunes at $1.29 a pop. Psy and his team and companies will be keeping about $3 Million from those downloads.

And then there’s the licensing of the song for use on commercials and to represent products… such as Korean Electronics Giant Samsung, which has used Psy to push their new Fridges.

Heck, Gangnam Style is an Economy within itself… even bringing up the value of the share price for DI Corp, a company which makes equipment for semiconductor companies.. of which Psy’s family owns 30%. The company saw its height at an 8-fold increase of its prior pricing, just as Gangnam Style was reaching its Worldwide Peak.

Oh yeah, and let’s not forget that this huuuuge success came about by the World’s Firsts Asian Music Artist to garner such Worldwide success and appeal. You have to admit, nobody could have ever admitted, or predicted that a song would play on the Radio where 98% of its words are in Korean.

So Props to Psy for making noticeable waves in the Industry… Waves strong enough to turn the tides of the way it feels about Asian Artists

Tonight is the long awaited American Music Awards. And from what we’ve heard, Korean Singer Psy is going to be having an Epic Closeout Performance of Gangnam Style which will feature none other than 80’s Rap Great, MC Hammer.

MC Hammer, who was known for his extravagant on-stage choreographed dance performances, is likely to bring some of his old songs and dance moves intertwined with Psy’s International Mega-Hit and Dance, Gangnam Style. Dance is something that the 2 Artists definitely share, since Psy also choreographed all the dance moves in his breakout viral video. The two were spotted dining at Crustacean last night in Beverly Hills, probably after a long day of dance rehearsals.

International Superstar Phenomenon, Korean Born Psy made his Gangnam Style go to Rehab… And they said Yes, Yes Yes… Whopa Gangnam Style.

Yes, the entire Rehab at the Hard Rock Hotel in Las Vegas clamored to see the dude who broke the Guinness Book of World Records for “Most Liked” Video on YouTube in YouTube History. Obviously, one of the Bombest Videos of All Time, Dude Just Don’t Give a Fu@k and does what he Wants.

And the best part, is this damn near Fully Korean Languaged out song is now all over the Radio in America. Super Bomb way to Break All Cultural Barriers from the Internet.

And it didn’t stop with Psy. Run DMC’s Honorary Chaplain, Reverend Run also took to the Stage Giving The Much Needed Sunday Hip-Hop Sermon.

Preach To The City Of Sin / Attackin The Wayward Debauchery Within

Man, Vegas Pool Parties. Don’t Get No Bettah. Bettah appreciate it while it lasts. Cause soon, Pool season will be over. It will all Shut Down. And Gangnam Style Performances will all be a bitter memory… Until Next Spring