Fisher lands LOOK

Products from the French top-end pedals-to-frames brand will be available from Fisher Outdoor Leisure from the third week of January. Fisher currently distributes Met, Sram, Tacx, Northwave, Schwalbe, Burley, Dahon and Selle Italia. LOOK had been distributed in the UK and Ireland by Blue Ridge.

"After visiting the LOOK facility at Nevers in France it is clear to me that we are in partnership with craftsmen, not just manufacturers," said Richard Allmark, Fisher's commercial director.

Working with LOOK will be an extremely exciting and rewarding challenge for our team. The investments and developments we have made to our infrastructure over the past few years will enable us to take this already strong brand to a new level."

LOOK Cycle International is famous for its clipless pedals and carbon frames.

Christophe Jouffret, deputy managing director of LOOK said:

We want to strengthen our distribution in the UK and communicate our vision of Innovation, Passion and Performance to the customer. We believe Fisher has the team to help us move forward and achieve our goals.