Wachovia exec Hoak gets new responsibilities

Rob Hoak, the chief executive of Wachovia Corp.'s mid-South region, picked up some new responsibilities under a management reorganization of the Charlotte-based bank.

The bank is reducing the number of state CEOs from six to three and reducing staff and leadership across the company. The changes go into effect Thursday.

Hoak, who will remain in Birmingham, will lead the bank's community group. He will be responsible for the community region, which includes small and mid-sized markets throughout Alabama, Tennessee, Mississippi, Georgia, Florida, North Carolina, South Carolina and Virginia.

"These changes will help us achieve some cost savings and streamline our management structure for the long term while continuing to provide excellent customer service at the local level," said Wachovia spokeswoman Evelyn Mitchell.

Randy Jordan will continue in his role as regional president, based in Birmingham. He and other local executives will continue to lead Wachovia's sales efforts and community outreach within their markets, Mitchell said.
Sherri C. Goodman