"Our focus isn’t so much on driving purchase from the landing page. Our hypothesis is that if we get a large following of the content, we can drive sales in other ways (email marketing, content marketing, etc) by being very trusted for the info we provide."

I said:

"Would you walk into a brick and mortar store for a product you didn’t even know they had?

Sure, some customers will just wander in and poke around. Some will be charmed by the nice customer service rep with the trusting face and great story. Some of those people will buy something.

But think of everyone who never even came into the store because you didn’t show them upfront what you had.”