theAsianparent.com and Singapore’s play museum to advocate the value of creative drawing for all ages

Singapore, December 1st, 2010 - theAsianparent.com today announced it has partnered with children’s museum, Playeum, for ‘The Big Draw 2010’. The Big Draw is an annual campaign held at over 2,000 venues internationally to advocate the educational value of drawing. Originally from the UK, The ‘Big Draw 2010’ reaches out to a large community of parents and highlights the importance and need for strong family bonds.

‘The Big Draw 2010’, is Singapore’s second ‘Big Draw’ event. This year’s theme, “Make Your Mark on the Future”, will be held at various locations and timings, with a different focus at each venue. The campaign celebrates the beauty of pencil-to-paper drawings by children, through various activities. The upcoming activities in Singapore are as follows:

13 Nov, Memories at Old Ford Factory ('Up, up and away into the future') 27 Nov, Hort Park ('Growing into the Future')

Dubbed the ‘online home for parents in Singapore’, theAsianparent.com provides Singaporean parents with timely articles, news, help and advice that meet all their parenting and lifestyle needs. theAsianparent.com reaches out to over 100,000 parents each month and has an impressive online following of more than 50,000 fans across Facebook and Twitter. The magazine targets a wide spectrum of readers, ranging from couples trying to conceive to parents with children up to 13 years of age.

“We have built intimate and meaningful ties with the Singaporean parenting community through our strong foothold in social media. The surging online readership base and rising importance and effectiveness of social media have made our brand both timely and relevant,” said Roshni Mahtani, Founder and CEO of theAsianparent.com.

Playeum is Singapore’s first children’s museum that focuses on arts, culture and nature. Families are able to experience a play-based space that is interactive and fun to explore. Playeum acts as a cultural space where children create freely, families learn to reconnect through play and everyone is free to explore, invent, perform and wonder. “The close and personal relationship theAsianparent.com has with the Singaporean parenting community allows us to reach out to a large family audience – both Singaporean and Expat. Both theAsianparent.com and Playeum are start-ups that are firm believers in building ties with the community at large, making this partnership a natural fit,” said Sumitra Pasupathy, Founder and Director of Playeum.

About theAsianparent.comtheAsianparent.com was launched in Singapore in June 2008, and is today the most coveted online parenting magazine in the country, providing real time access to multi-media rich content covering parenting and home-related products, services, news, advice, guides and tools. theAsianparent.com user base has grown by 20% month-on-month on average since launch. Our readers are ‘mass affluent’ and are a mix of both Singaporeans and expats.

About Tickled Media Pte LtdFounded in 2009 by Roshni Mahtani, Tickled Media Pte Ltd is a Singapore-based digital publishing house that operates three online portals; theAsianparent.com – the online home for parents in Asia, bestof.sg – a Singapore start page and hoteldeals.sg – a hotel comparison site. Tickled Media also provides content, consulting, workshops and media solutions for a diverse range of companies.