Hitting the Streets

CHALLENGE
To design a logo that is contemporary and approachable but not too churchy.

OPPORTUNITY
Recognizing that many hurting people were uncomfortable going to church, the new logo for Frontline Harvest needed to speak to drug dealers, strippers, prostitutes, homeless, and addicts who felt outcast and unwelcome in traditional churches.

SOLUTION
Design a logo that is untraditional and needs a bit of an explanation. The graphic is upscale and solid but does not read as a traditional church logo. The colors are bold and lines are clean to bring a sense of hope and stability.

REWARD
Knowing that people who might not otherwise meet the Creator of the Universe will have His message hand delivered on the streets of Green Bay.