Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Online Retailing - Spain market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report is designed to give an overview of the Spain online retail market. It looks at the market
including forecasts for future developments, provides in-depth consumer analysis using our own data
and has a section on the key players in the market including our company profiles.

For our consumer research this year we asked questions on the following topics:

Which products consumers have bought online in the last 12 months

The retailers used for online shopping in the last 12 months

Typical behaviours when shopping online

Membership of Amazon Prime

Expert analysis from a specialist in the field

Written by Michael Oliver, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Spanish online shoppers remain extremely price- and value-conscious. However, there are opportunities for retailers to drive growth in their online sales through a relentless focus on innovation, particularly in the area of m-commerce. By implementing ‘mobile first’ strategies and by making constant improvements to fulfilment options they can differentiate their offerMichael OliverSenior Leisure and Media Analyst

Product diversification to establish a presence in new product growth categories

Company background

Company performance

Figure 50: Fnac Darty: group financial performance, 2015-18

Figure 51: Fnac Darty: outlet data, 2015-18

Retail offering

Veepee (formerly Vente-Privée)

What we think

Name changes aims for consistency of branding and message

Bizarre UK exit about-turn suggests lack of commitment

Mobile continues to be the focus

Further synergies possible

Delivery pass impact hard to judge

Company background

Company performance

Figure 52: Vente Privée: group sales performance, 2014-18

Retail offering

Zalando

What we think

Direct delivery of goods through partnered stores

Expansion of loyalty scheme to strengthen relationship with customers

Virtual stylist to aid customers through the decision making process

Charging delivery fees to offset falling average order size and higher fulfilment costs

Combatting ‘wardrobing’

Eyeing growth through beauty

In-home delivery service

Tackling the problem of packaging waste

Company background

Company performance

Figure 53: Zalando: group financial performance, 2014-18

Figure 54: Zalando: key metrics, 2015-Q1 2018

Retail offering

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.