The Best DevRel Advice

It can be tempting to hire an advocate early in the life of your company. Having someone on the ground at meetups and conferences getting folks excited about your product is an attractive prospect for founders. It’s important that you hire an advocate only when you know they’ll have an outsized impact on the future of your company. Deciding if your company is ready to hire a dedicated developer advocate isn’t always a straightforward process, and is often compared to the notoriously difficult first sales hire process.