Fight Food Deserts with Drink Good Do Good

Team up with Naked Juice and Wholesome Wave to fight food deserts in your city and learn about the Drink Good Do Good program.

I consider myself pretty lucky, I can pick any day of week, at any location close by and hit up a fresh greenmarket to stock up on my product for the day/week/month/for fun, you name it. Just in my immediate neighborhood alone we have fresh markets on Wednesday, Saturday and Sunday that’s as short as a 5 minute walk and as long as a 30 minute walk (or quick hop on the subway). Plus I have access to neighborhood CSA programs and my local food co-op that brings in farm fresh produce for members to buy on a weekly basis.

From the usual suspects like summer tomatoes, corn, peaches, zucchini and berries to the very weird looking kohlorabi and gorgeously hughed carrots and potatoes – it’s a food lovers dream. The sad reality is, not everyone in my fair borough of Brooklyn is so lucky.

If you’ve never heard of a food desert before, it’s parts of the country that are vapid of fresh fruits and vegetables. In New York City alone, nearly 3.1 million – yes I said MILLION people live in areas that have very little access to fresh produce. Would you believe that’s enough to line Manhattan’s Broadway over 90 times?

This means there are kids that grow up not being able to recognize a simple apple or orange but there is hope and help! Naked Juice teamed up with Wholesome Wave to bring to life the Drink Good, Do Good campaign. It’s a joint initiative to raise awareness to food deserts and help make fresh produce accessible for everyone.

How can you help? It’s as simple as 1,2,3,4.

Pick up your phone and take a picture holding a fruit or vegetable.

Put that photo on social media – Instagram, Twitter, Snapchat, Facebook. . . you name it and don’t forget to tag your friends.

Post navigation

2 thoughts on “Fight Food Deserts with Drink Good Do Good”

I love this!! I need to make sure Stephie sees this, as this is a lot like what one of her majors was in college and she’s passionate about things like this. Taking a picture tonight and putting it on everything but Snapchat. I just don’t get that one. I think I’m starting to show my age. haha Thank you for bringing it to our attention.