The reduction comes ahead of major-label AAA releases for the console, like The Witcher 3: Wild Hunt, Batman: Arkham Knight and exclusives like Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians.

Meanwhile, Sony’s PlayStation 4 still costs £350. If you’ve been meaning to get in some gaming lately and the cost of consoles has been your primary concern, the Xbox One is a good choice to go with right now.