People often complain that TV ads are louder than the programs, yet volume limits mean ads are not allowed to be louder than the program's peak volume. While a movie may hit the peaks 5% of the time the ads will be at the peak almost all the time, so it seems louder.

Is that how it rolls? They are indeed louder....and I've always rolled my eyes when they've come out and disputed it. Didn't realise the "peak volume limit" disclaimer though.

Quote:

Originally Posted by mediocrefunkybeat

There was a campaign in America to change the law so that adverts could be no louder than the average loudness of the program. No idea if it went through or not.