One Picture Saves A Life

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In partnership with WAHL Home Products, The Animal Rescue Site/GreaterGood.org, and Seth Casteel.

Each year, an estimated 8 million pets enter the shelter system in the U.S. About half are never adopted.

When a dog or cat arrives at an animal shelter, it is often frightened, dirty, and disoriented. As part of the intake process, the animal has its photo taken, and this untimely photo is the face that people see when considering adoption.

A blurry, poorly framed, or depressing photo of an animal that is scared and confused can hurt its chances of adoption. In an overfull shelter with limited resources, it is rare to find the expertise and equipment needed to get a professional, compelling photograph for each and every animal. Yet a clear shot of a smiling, clean, happy animal can connect to an enormous online audience of potential adopters.

The One Picture Saves A Life program teaches shelters and volunteers how to groom an animal for photography, take pictures with the right lighting, location, and technology, and more, working toward the very best chance of adoption. With more and more adoptions beginning online, a photo that really shows the personality of a pet is more likely to get noticed.

You can help save lives. Your donation through this Gift That Gives More™ helps provide shelter staff and volunteers all over the country with access to training, supplies, and technology to create compelling photographs of adoptable animals. Shelters get the tools they need to increase pet adoptions, and animals get the best possible chance to find the perfect forever home.

Report from the Field
November 2013

Brandi Scharrer and Scott Roeben have been on fire taking positive photographs of shelter animals since attending the One Picture Saves a Life workshop in Las Vegas. The pair have photographed hundreds of shelter animals waiting for their forever homes, and the response has been strong. Take, for example, the story of Lace:

This girl was our first love. When we met her I couldn’t even get close enough to touch her and she was even more scared of Scott. After working with her and earning her trust, we finally broke her out of her shell. As soon as we did, a wonderful couple spotted her and adopted her. She went from not being able to be touched to crawling in your lap and rolling around. It was a beautiful transformation.

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Why a Gift That Gives More™ is a smart, effective donation.

100% of your donation will go to the program described above as a grant through GreaterGood.org. GreaterGood stores do not receive any profit from donations through this Gift That Gives More™; we bring it to you in the spirit of the greater good. We even pay the credit card transaction fee, so every cent of your donation goes to charity.

GreaterGood.org has ultimate authority and discretion with regard to the distribution of its funds. All expenditures made are consistent with the exempt purposes of GreaterGood.org.

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