oh, no, this is not ridiculous at all. i definitely need my APPLES giftwrapped in two layers of cardboard.

Dr. Know October 27th, 2009 @ 1:00 am

Do your homework on Aomori before you grasp the concept:

“Aomori apple is the top brand in all over Japan. It is produced in Aomori prefecture where is the greatest product land of Japanese apple. And Aomori apples are exported to many countries for example Taiwan,Hong Kong,Thailand and etc. The apples are very useful mainly for the gift and holding a memorial service.”

M October 27th, 2009 @ 6:14 am

Stop whinging and whining, these apples sell for like 5 Euros a piece. And since they are that expensive it makes sense to have an elaborate package. Whether it be wih little or lots of material.

Why does the cost of something rationalize irresponsible design? Produce is exported all over the world, shipping three apples in a package the size of a shoe box is ignorant, no matter how “precious” they may be.

Design is about solving problems, not creating pretty new ones.

Giulia October 27th, 2009 @ 9:02 pm

Overall, I think this seems forced. The package really overwhelms the actual apples and doesn’t do much to speak about their color, taste, or nutritional value. If this were for, say, chocolate, I could see it working a lot better.

Specifically, it’s a shame that half of the apple remains hidden when the box is finally opened. Perhaps this package could have been executed using a clear or translucent material instead.

victor October 28th, 2009 @ 2:34 pm

For those who hasn’t been in Japan should calm down a little bit. Over there they threat fruit as it is gold, and its like someone said really expensive. So if it has a market for it why don´t design a package for it. Then there is a moral perspective on it, its not the most good thing for the environment. But in Japan everything is wrapped unnecessary many times.

You people shouldn’t complain that much if the product was chocolate or something else thats are more expensive. But its a question of value for the product. So if the Japanese are willing to pay much for there fruit I don´t see any problems with this package.

So many idiots on here. A part of knowing how to design the packaging of a product is understanding your target audience, its mentality, culture, preferences, etc. In Japan, a lot of products are sold in this way, which is something that a lot of Westerners don’t get.

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