In the scientific world, breakthroughs and new achievements are emerging every day in a variety of scientific fields. Though the research is abundant and innovative, it rarely comes to the attention of the public. The scientific information that does reach the public is greatly mediated by the different channels of the mass media. That is, discoveries and scientific advancements originally intended to be exposed to a small, expert audience, are exposed to a lay public, which science is not part of its daily agenda. This raises the question – what are the characteristics of the studies that do reach the media spotlight? And in what way science is presented to the public via the media?