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As the leading advocacy for female consumers, WomenCertified®, home of the Women's Choice Award, is delighted to recognize Kids ‘N’ Pets with the Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database. Kids ‘N’ Pets received excellent survey scores in several areas including the overall customer experience where 9 out of their 10 of their female customers reported that they would highly recommend Kids ‘N’ Pets to friends and family.

“I had a house full of kids and pets and the stains and odors were unimaginable. I wanted to develop one all-purpose cleanser that could tackle the toughest stains and odors safely and effectively. Cat urine, potty training accidents, diaper blow-outs, wine spills, crayon and marker messes are no match for Kids ‘N’ Pets. Our customers purchase it for one mess and end up using it on every mess, becoming a household staple.” - John Latta, President Kids ‘N’ Pets

Kids ‘N’ Pets was founded in 2001 by a busy dad with two kids and two pets who found himself needing to clean up a lot of messes. The company’s first product, Kids ‘N’ Pets All Purpose Stain & Odor Remover, was formulated with two goals:

1. Effectively get rid of both stains and odors (especially tough odors like urine, puke and poop)

2. Be safe enough for families and even for a child to drink (accidentally!)

There was also a strong need for simplicity. We wanted one product that parents and pet owners (since the two often go hand in hand) could purchase to clean a variety of messes in the most common areas they occur: carpets – car seats – mattresses – couches – clothing – walls – tiles and grout – auto upholstery – pet furniture and bedding – any water-safe surface!

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)

9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)

According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “We are proud of Kids ‘N’ Pets for taking ownership of their customer experience and for creating a stain and odor remover that provides an outstanding experience both to women and men alike.”

About Kids ‘N’ Pets
Kids ‘N’ Pets was founded in 2001 by a busy dad with two kids and two pets who found himself needing to clean up a lot of messes. Kids ‘N’ Pets’ products are made of a cruelty free, non-toxic, environmentally-friendly and biodegradable formula. Guaranteed effective, Kids ‘N’ Pets’ products are available online at Amazon.com, Drugstore.com, and Walmart.com and in the cleaning aisle at Walmart and local grocers nationwide. For more information, please visit http://www.kidsnpetsbrand.com. To visit our Women’s Choice Award profile, please visit Kids 'N' Pets Profile.

About the Women's Choice Awards
WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit http://www.womenschoiceaward.com.