Girl Up and WWE® Create Sports
For a Purpose Program to Support Girls’ Leadership

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NEW YORK & STAMFORD, Conn.--(BUSINESS WIRE)--Girl Up and WWE (NYSE:WWE) today announced a multi-year partnership to
support the creation of Sports For a Purpose, which will
launch in the fall of 2019 and create a culture of sports participation
for girls around the world. The program will equip Girl Up’s girl
leaders with tools and resources so that they can help tackle the
gender-based barriers girls face to playing sports, including access to
safe play spaces and sporting equipment.

“We are excited to launch Sports for a Purpose with WWE and
help break down the gender barriers that girls and women face in sports,
while fostering an encouraging environment for girls’ leadership,” said
Anna Blue, Co-Executive Director, Girl Up.

“WWE is proud to partner with Girl Up to create Sports For a
Purpose, a new program designed to help our youth achieve gender
equality in sports,” said Stephanie McMahon, WWE Chief Brand Officer.
“Playing sports has a positive impact on girls’ leadership skills,
confidence and self-esteem, and we are excited to work with Girl Up to
create this meaningful program.”

“When girls develop their leadership on the field or on the court, they
take those skills with them to their schools and communities. We hope
this program encourages a new generation of girls to pave the way for
better gender equity in sports,” said Melissa Kilby, Co-Executive
Director, Girl Up.

Team sports are a proven way to develop leadership skills, confidence
and positive body image, but compared to boys, girls are twice as likely
to drop out of sports by age 14. Girls who play sports are more likely
to have positive mental health, higher academic achievement and more
likely to earn a college degree.

Girl Up, an organization and global leadership development initiative,
positions girls to be leaders in the movement for gender equality.
Through leadership development training, Girl Up gives girls the
resources and platform to start a movement for social change wherever
they are. Girl Up was founded in 2010 and continues to work across a
global community of partners to achieve gender equality worldwide.

This new partnership was announced in advance of Evolution,
WWE’s first-ever all-women’s pay-per-view event, another milestone for
WWE’s female performers.

Why address girls and sports?

61 percent of girls participated in sports, compared with 75 percent
of boys

29 percent of girls participated in two or more sports, compared to 47
percent of boys

Male college athletes receive 36% more scholarship dollars than female
college athletes at NCAA institutions

Men get 30% more prize money in sport.

Just 5% of sports media coverage features women.

Women’s sport receives only 0.5% of the sports world's total
sponsorship income (men get 62.1%).

And yet, the benefits are undisputable…Teens girls who play sports not
only do better in school, but also are more likely to have stronger
leadership skills, high self-esteem, stronger relationships and
improved physical health

23 percent more likely to get seven hours of sleep

21 percent more likely to be successful in school

13 percent more likely to graduate from a four-year college

About WWEWWE, a publicly traded company (NYSE:WWE), is an
integrated media organization and recognized leader in global
entertainment. The Company consists of a portfolio of businesses that
create and deliver original content 52 weeks a year to a global
audience. WWE is committed to family friendly entertainment on its
television programming, pay-per-view, digital media and publishing
platforms. WWE’s TV-PG, family-friendly programming can be seen in more
than 800 million homes worldwide in 24 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The Company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.

About Girl UpGirl Up is a global leadership development
initiative, positioning girls to be leaders in the movement for gender
equality. With resources in five languages and 2,500 Girl Up Clubs in
more than 100 countries, we’ve trained 40,000 girls of all backgrounds
to create tangible change for girls everywhere. Girl Up provides
leadership training and gives girls tools to become gender equality
advocates and activists. Through our programs, girls broaden their
social impact skill set, benefit from a platform to tell their stories,
and apply STEM for social good. Our girl leaders create real policy
change at local and national levels, help raise millions of dollars to
support United Nations programs that reach tens of thousands of girls
around the world and build community-based movements. Girl Up was
founded by the United Nations Foundation in 2010 and continues to work
across a global community of partners to achieve gender equality
worldwide. Learn more at www.GirlUp.org

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