Mumbai Police’s tweet with a Stranger Things reference has been shared 68 times and ‘liked’ nearly 230 times.

Mumbai Police has been consistently been using memes, GIFS and witty one-liners to get their message across to a new generation.(Mumbai Police twitter)

Mumbai Police’s social media updates are the perfect combination of smart and funny. Ever since the force’s Twitter debut in December 2015, it has been consistently using trendy memes, GIFS and witty one-liners to get their message across to a new generation.

Keeping up with trends, the handle tweeted a Stranger Things GIF to dissuade youngsters from succumbing to peer pressure and drugs, on Thursday.

The force’s aim is to relay information with humour that will make you think. “We realise that today’s youngsters are more likely to respond to a meme or a GIF online than offline posters or banners, so we had to make our online presence felt,” says Deven Bharti, Mumbai’s joint commissioner of police for law and order.

Nothing connects people more than humour. “As we target the youth of the city, we try to make the tweets as engaging and funny as possible.”

Mumbai police department also gets outside help for the creative content. Regardless of how it works, though, they all stressed that they keep a close watch on what’s being published online.