Only 289 Of The Fortune 500 Are On Facebook: Study

Only 289 of the 500 companies are now on the social network.

The Center for Marketing Research at the University of Massachusetts focused more on Facebook in its annual look at the Fortune 500, finding that 289 of the 500 companies are now on the social network.

Of those 289 companies, the study found that insurance companies accounted for the most Facebook pages, at 27, followed by:

Specialty retail: 24

Food production, services, drug stores, and consumer products: 24

Commercial banks: 13

Telecommunications: 11

Computer software, peripherals, and office equipment: 10

General merchandisers: 10

Utilities: 8

Companies’ rankings on the Fortune 500 list did not mirror their rankings on the list of pages with the most Facebook fans at all.

The study also found that 48 percent of the top 200 companies have corporate Facebook pages, compared with just 35 percent of the bottom 200, adding that 156 of the Fortune 500 firms have no presence on Facebook or Twitter.

Speaking of Twitter, for more on how the microblogging service fared in the study, kindly refer to our sister blog AllTwitter.

Readers: Are you surprised that there are still 156 Fortune 500 companies absent from Facebook and Twitter?