Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.

But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »

Nine different chapters, covering all aspects of writing

Connect with your reader
Get it started. Get it written. Get sign-off.
Tell a story
Keep it punchy
Sharpen up your sentences
Use certain words, ditch others
Get a grasp on grammar and punctuation
Proofread like a pro
Pump up your persuasiveness with a rhetorical flourish

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How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? Read the rest of this entry »

Hi! I’m Clare, founder of Doris and Bertie and author of Good Copy, Bad Copy. And I’m on a mission to help people conquer their fear of writing. Sign up today for regular email updates and a FREE copy of my ebook filled with 200 writing tips and tricks to help everyone write like a pro!