LAKEWOOD, NJ - As a nutrition-conscious America looks for more healthy menu options when dining out, Horizon Blue Cross Blue Shield of New Jersey and the Lakewood BlueClaws are teaming up to bring smarter eating choices to America's pastime.

Just in time for the BlueClaws 2013 baseball season, Horizon BCBSNJ is opening a new "Horizon Healthy Plate" concession stand at FirstEnergy Park, where fans at every game will be able to find nutritious alternatives to the traditional ball park fare.

"Good food and family fun are the great staples of a professional baseball game at any of New Jersey's Minor League ballparks," said Jonathan Pearson, Director of Corporate Philanthropy and Community Affairs for Horizon BCBSNJ. "Healthy eating should be a part of the ballpark experience, too. That's why Horizon BCBSNJ's pitch to fans is to bring their appetites to the Horizon Healthy Plate concession, where menu options are both nutritious and delicious," Pearson said.

"Enhancing our ballpark menu to offer a more healthy variety of food is something that we are excited to do this summer," said BlueClaws General Manager Brandon Marano. "We thank Horizon BCBSNJ for their support and we think our fans will enjoy these new options."

The Horizon Healthy Plate concession has received the support of the New Jersey Department of Health, which administers ShapingNJ, a public/private partnership for nutrition, physical activity and obesity prevention.

"The New Jersey Department of Health and the ShapingNJ Partnership are pleased to collaborate with Horizon BCBSNJ to bring healthy concessions to places where our residents enjoy leisure-time activities," said Peri L. Nearon, MPA, Director of the Office of Nutrition & Fitness, NJ Department of Health. "It is so important to give families and individuals healthy choices, and to make healthy choices easier for people to make not only for themselves, but for their children."

The BlueClaws and Horizon BCBSNJ will officially open the Horizon Healthy Plate concession stand on Thursday night with a ceremony at 5:45 pm, before the 6:35 pm game.

The Horizon Healthy Plate menu was designed by certified dieticians under the direction of Glenn D. Pomerantz, MD, JD, Vice President and Chief Medical Officer of Horizon BCBSNJ. The menu includes a long list of popular heart-healthy dining choices, such as a grilled vegetable sandwich, a turkey burger, and frozen yogurt topped with fruit. The Horizon Healthy Plate menu also includes nutritional alternatives to the traditional ballpark fare, such as a veggie burger, a veggie hot dog and pop chips. From entrees to appetizers; from side dishes to beverages; each affordably-priced item includes calorie and other nutritional information.

"Making the right nutrition choices in every meal, including those enjoyed at leisure-time, is key to maintaining health and wellness," Pearson said. "We encourage fans to take their smart eating habits out to the ball game this season by stepping up to the Horizon Healthy Plate concession at FirstEnergy Park."