Louis Shih

Late last week a Chinese-led consortium held a press conference in Beijing to announce “The First UCI WorldTeam of China”. The announcement generated significant interest within China and beyond, but actual details about the project are...

Hong Kong cyclist Louis Shih only wanted to solve the problem of getting a quality cycling jersey for his local club. Today, the co-founder of custom cycle clothing brand Champion System is backing China’s first UCI...

Champion System pro cycling team, the first UCI Professional Continental team to be registered in China, launched in Beijing last week. This was the international media’s first opportunity to tap into the underlying proposition that Asia...