Chapter 4-Sensation and Perception 9/18/07  Stimuli above threshold influence behavior much more than subliminal stimuli  Subliminal stimuli have stronger effects on attitudes than behavior • The difference threshold o The difference threshold (just noticeable difference: JND) is the smallest difference between two stimuli that people can perceive 50% of the time

This is the end of the preview. Sign up
to
access the rest of the document.