Times are tough and Mars wants to help. They’ve started the “Real Chocolate Relief Act” in hopes of making Americans smile more with gifts of free chocolate. Every Friday Mars will be giving away 500,000 pieces of chocolate at 9am at the website for the act, realchocolate.com, from now until September. Be sure to visit and enter your email to get some freebies!

I find this campaign very compelling since it’s a known fact that candy sales increase during a recession. I also like how it also is informing the public on how Mars isn’t making it’s chocolate into mockolate, like many companies are doing to cut manufacturing costs.

They also have this sweet video of Neil Patrick Harris supporting the Chocolate Relief Act: