Updated 8:09 pm, Thursday, July 3, 2014

COLLEGE STATION – Texas A&M has declared its independence from AggieAthletics.com – by turning to a trusted (and easier to type) name: 12thMan.com.

"It's much more simple in terms of a web identity," A&M senior associate athletic director Jason Cook said of A&M sports' new official website.

12thMan.com is up and running, after A&M interim vice president for marketing and communications Shane Hinckley helped secure the domain from a private party, in reaching an undisclosed financial agreement.

"The '12th Man' is the most well-known college trademark in the nation," Hinckley said.

The sharp website will still be what A&M fans have come to expect from the official stop for Aggies athletics – it's just easier to get to now.

"From a practical standpoint, we save some letters and it's easier to spell," Cook said. "'AggieAthletics.com' is a mouthful. This is much more simple in terms of a web identity – and it's the one brand that all Aggies identify with."