Identity type appropriateness analysis based upon William Cavino's classification system for symbols and logos: Verbal symbols

Author:

DeBoer, Stewart Brett

Abstract:

This analysis has led me to believe that an appropriate style of identity mark for LVA-LC should fall within the realm of either a verbal symbol or that of a figurative mark. The potential competition and co-existence with a second identity mark is the primary reason for focusing my attention further within those areas. A strictly typographic treatment seems to be the most appropriate format for communication, clarity, and identity.