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Nature Wood Corporate Campaign - The concept of this ad campaign was to suggest the notion that trees, as beautiful as they are, aspire to end up as furniture from Nature Wood. I concepted, wrote and art directed this entire campaign, as well as all the others, unless otherwise noted.

Nature Wood Corporate Campaign - The concept of this ad campaign was to suggest the notion that trees, as beautiful as they are, aspire to end up as furniture from Nature Wood. I concepted, wrote and art directed this entire campaign, as well as all the others, unless otherwise noted.

Nature Wood Corporate Campaign - The concept of this ad campaign was to suggest the notion that trees, as beautiful as they are, aspire to end up as furniture from Nature Wood. I concepted, wrote and art directed this entire campaign, as well as all the others, unless otherwise noted.

Nature Wood Corporate Campaign - The concept of this ad campaign was to suggest the notion that trees, as beautiful as they are, aspire to end up as furniture from Nature Wood. I concepted, wrote and art directed this entire campaign, as well as all the others, unless otherwise noted.

The Towers Project - This building project was going to put Sacramento on the map. As most of the locals know, it caused lots of controversy and ending up not getting funding. It was however, a success for us. It won several awards and got us lots of new business. We got the project on Monday and I literally had 3 days to write lines, design and execute the newspaper ads and make the pub's Wednesday deadline for that weekend.

The Towers Project - This building project was going to put Sacramento on the map. As most of the locals know, it caused lots of controversy and ending up not getting funding. It was however, a success for us. It won several awards and got us lots of new business. We got the project on Monday and I literally had 3 days to write lines, design and execute the newspaper ads and make the pub's Wednesday deadline for that weekend.

Sutter Health - Purposely gritty, these half page newspaper ads were designed to communicate the idea of empathy from Sutter Health to healthcare customers, who are frustrated with the state of healthcare in general. I didn't write the headlines to these ads.

Sutter Health - Purposely gritty, these half page newspaper ads were designed to communicate the idea of empathy from Sutter Health to healthcare customers, who are frustrated with the state of healthcare in general. I didn't write the headlines to these ads.

GFL handbags - These ads ran in Japan where GFL is not a well know brand. The Japanese love western culture, so the backgrounds were purposely chosen not only to match the striking colors of the bags but to communicate the tie in to western culture. They won awards for most memorable campaign in Japan.

GFL handbags - These ads ran in Japan where GFL is not a well know brand. The Japanese love western culture, so the backgrounds were purposely chosen not only to match the striking colors of the bags but to communicate the tie in to western culture. They won awards for most memorable campaign in Japan.

California Tourism - Trying to get neighboring states to visit California is no easy task considering they really don't like Californian's. However, they still flock here to see the sites and can live with the fact that they are only "Honorary" Californian's. I didn't write these headlines.

California Tourism - Trying to get neighboring states to visit California is no easy task considering they really don't like Californian's. However, they still flock here to see the sites and can live with the fact that they are only "Honorary" Californian's. I didn't write these headlines.

Wallace-Kuhl Print Campaign - Wallace-Kuhl is an engineering firm that simply wanted to get their name out there, without really selling themselves. They wanted to inspire without overshadowing their competition who they have a very friendly relationship with. I wrote and designed these ads to do just that.

Wallace-Kuhl Print Campaign - Wallace-Kuhl is an engineering firm that simply wanted to get their name out there, without really selling themselves. They wanted to inspire without overshadowing their competition who they have a very friendly relationship with. I wrote and designed these ads to do just that.

Wallace-Kuhl Print Campaign - Wallace-Kuhl is an engineering firm that simply wanted to get their name out there, without really selling themselves. They wanted to inspire without overshadowing their competition who they have a very friendly relationship with. I wrote and designed these ads to do just that.

San Jose Mercury News - Bus shelter boards. With the San Jose Mercury News living in the shadow of the San Francisco Chronicle, it made sense to draw from it's only strength, it's home is in the middle of the Silicon Valley.

San Jose Mercury News - Bus shelter boards. With the San Jose Mercury News living in the shadow of the San Francisco Chronicle, it made sense to draw from it's only strength, it's home is in the middle of the Silicon Valley.

San Jose Mercury News - Bus shelter boards. With the San Jose Mercury News living in the shadow of the San Francisco Chronicle, it made sense to draw from it's only strength, it's home is in the middle of the Silicon Valley.

The Meritage Resort & Spa - There are a lot of beautiful resorts & wineries in Napa, but only one has a wine cave so large that it has it's own spa and banquet rooms large enough for a wedding and reception.

The Meritage Resort & Spa - There are a lot of beautiful resorts & wineries in Napa, but only one has a wine cave so large that it has it's own spa and banquet rooms large enough for a wedding and reception.

Kaiser Permanente- Save Money - An ad campaign I wrote and designed targeted to existing customers to save money using online and call-in pharmacy service. I needed to use their existing brand guidelines, which often times makes it even more challenging to create good work.

Kaiser Permanente- Save Money - An ad campaign I wrote and designed targeted to existing customers to save money using online and call-in pharmacy service. I needed to use their existing brand guidelines, which often times makes it even more challenging to create good work.

Kaiser Permanente- Save Money - An ad campaign I wrote and designed targeted to existing customers to save money using online and call-in pharmacy service. I needed to use their existing brand guidelines, which often times makes it even more challenging to create good work.

Kaiser Permanente- Save Money - An ad campaign I wrote and designed targeted to existing customers to save money using online and call-in pharmacy service. I needed to use their existing brand guidelines, which often times makes it even more challenging to create good work.

Kaiser Permanente- Save Money - An ad campaign I wrote and designed targeted to existing customers to save money using online and call-in pharmacy service. I needed to use their existing brand guidelines, which often times makes it even more challenging to create good work.