A few months ago we revealed the logo for our toylines wrestling federation (AWF), that is the logo the characters see in their world.
However today we are proud to unveil the final logo for the brand itself. Designed by super talented artist Alan Watkins this will adorn all boxes, backing cards, and...

Something to keep in mind, M.U.S.C.L.E. figures are a tad smaller than my toys, so Goliath won't be AS big in comparison to the other toys in this line. He is still taller (Ulric is 2" and Goliath is a tad over...

This character was originally scheduled to be in the 2014 roster, Talos is the best friend of Ulric. Named after the Giant who Zeus tasked with protecting Europa on the island of Crete, Talos is a fierce competitor who values Ulric's life above his own.
We will reveal a few more 2014 characters over the next few...

The reception to this whole thing has been great, and we are having a lot of fun. So we have decided to expand the 2013 Roster to have characters originally planned for 2014. The first character from this will be revealed in the next week.
We have tentatively also added a Pay Per View event boxed set in the summer, which means provided things go as planned we will have a release every 2-3...

It was close but with over 70 votes cast the winning color is Yellow
The vote breakdown was Yellow with 29%, Blue with 25% and Standard Black with 24%
So with that said we will proceed to get the rings done in yellow in the Spring and will select a Glow in the Dark rope combination that compliments that. Our 2nd release will be Blue, and our 3rd release will be Black.
If for some...

This was originally meant to come much later, but our incredibly talented sculptor Simon Grell was able to fit it in his busy schedule and it is currently being produced with the Prototype in our hands by months end.
The final figure will be revealed in March and on display at C2E2 for anyone to check out. He is one our favorite designs and his pose has some very nostalgic ties to...