Wednesday, July 26, 2017

"It is a reinvention of Coke Zero," CEO James Quincey said in a call with investors. Sound familiar?

I've been obsessed with Coke Zero since about 2009. So much so, in fact, that my ex-boyfriend got mad at me because he said I picked where we would eat based on its availability. ("I'm sorry, I don't chose my food based on what soda they have!" he griped.) Where Diet Coke was metallic and watery, its alternative was sweet and Coke-like. So of course they've decided to fuck with it. (This happens to me constantly.) Since Damian and I already spend 30 percent of our free time trying to find Coke Zero on our local stores' shelves, I can't imagine the change is because it's not popular. But having sampled the new formula -- called Coke Zero Sugar --in Vienna, I can tentatively say this has New Coke -- which I lived through in high school -- possibilities, although it might have tasted a bit off because everywhere we went it was served warm. (It was Europe, after all.) All of this is to say: Why are you doing this, Coca-Cola Company?

2 comments:

Not only do I agree with you on Coke Zero (I will pass by places that do not serve it), to me, it seems some of the fountain formulations are different. Coke Zero from McDonalds does not taste the same as Coke Zero from Subway. Unfortunately, the Coke Zero from Chic-fil-A had the best flavor, even though I've not had it in years. Where I have found the best have been in smaller diners and Mexican places.