The ad features a gigantic Benjamin Franklin battling a gigantic, whiz-spewing cheesesteak. Everyday Philadelphians and visitors are seen eating andstrolling down city streets as the Godzilla-style contest shakes the ground, Franklin attempting in vain to subdue the greasy sandwich.

In the video, the so-called "First American"is seen standing at a height somewhere between the heights of Liberty One and Liberty Two –or around 900 feet tall. In one of the grosser scenes, a string of viscouscheese whiz is seen splashing onto an Old City street.