The Advertiser (commonly known as The Tiser) is a conservative, daily tabloid-format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858,[1] it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corp Australia.

The head office of The Advertiser has relocated from a former premises in King William Street, to a new office complex, known as Keith Murdoch House at 31 Waymouth Street.

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The South Australian Advertiser and The South Australian Weekly Chronicle were founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper, the South Australian Register.[2][3] The South Australian Advertiser was published from 12 July 1858 (Vol 1, no 1) to 22 March 1889 (Vol 31, no 9493). The original owners were Barrow and Charles Henry Goode. The company was re-formed in 1864, with additional shareholders Fred Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and some others.[4] In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King.[5] It continued from 1889 as The Advertiser[1]

Following Sir Keith's death, and in response to suggestions of external influences from Victoria made by competing newspaper The Mail, the Chairman of The Advertiser's board published its policy in The Advertiser as follows:

'It is the same today as when the late Sir Langdon Bonython was in sole control.

It is based upon a profound pride and belief in South Australia, and the system of private enterprise which has made this State what it is.'[8]

When Murdoch acquired The Herald and Weekly Times in 1987, he also acquired the remaining 48.7% share of The Advertiser.[9] He sold The News in 1987. The News closed in 1992. He changed the format of The Advertiser from a broadsheet to a smaller tabloid format in November 1997.

According to third-party web analytics providers Alexa and SimilarWeb, The Advertisers's website, adelaidenow.com.au, is the 268th and 313rd most visited website in Australia respectively, as of August 2015.[10][11] SimilarWeb rates the site as the 29th most visited news website in Australia, attracting almost 1.8 million visitors per month.[11][12]