2) Once you’re logged in, go to the top right hand corner and click on “Tools”

3) After that, go down the bottom left and click on “campaign analytics” under Performance Analysis Tools.

It should look like this:

4) Within the next window, go ahead and click on the button “Create Goal” – This will take you directly to the Bing Ads conversion tracking set up page. The final step 🙂

5) Here you have the freedom to set your goal name, the conversion step name, and a bunch of other things. But if you just want to set up a simple Bing Ads conversion tracking goal, then I’d leave everything as is as only change the conversion period to 45 days. I do this because all clicks that ultimately lead to a conversion (no matter how long it takes them) should still be recorded.

Once you’ve changed your settings to reflect your taste, go ahead and click on the “SAVE AND GENERATE CODE” button.

6) LAST STEP: Now you should have a screen that shows you your Bing Ads conversion tracking code. Simply go ahead and copy the entire text box (outlined in pink) and paste it on the confirmation/thank-you page that a visitor sees AFTER they’ve performed the action you consider a conversion. That could be a sale, a lead capture, a download, or a sign up.

Johnathan Dane

Johnathan Dane is the co-founder and head of operations at DisruptiveAdvertising.com, a creative digital ad agency specializing in pay-per-click marketing with search and display networks. When he's not working hard on increasing client success, you can find him playing pick-up basketball at the local gym with the elders or schooling Jacob at ping pong.