Web Traffic Optimization

There are three key metrics that are instrumental in growing revenue in any online fundraising program: traffic, conversion rate, and average gift size. As each one of these key metrics increases, so does revenue. If any of them decrease, revenue decreases.

Web traffic optimization is often one of the least understood online fundraising skills, yet it is foundational for the success of the other two key metrics.

The following blogs on web traffic optimization will help you improve this key metric by focusing on engagement and targeting high-value visitors. If you’re attracting more of the right traffic, you’ll increase your likelihood of acquiring new donors.