trainings

Is it your responsibility to brief company spokespeople? Are you the company spokesperson required to face the cameras or carry out press interviews? The course looks at how to prepare for and then conduct a successful press interview.

In this one-day course you will be shown why this advertising platform is so powerful and then walked step by step through the process of how to create an advert. Looking at all areas such as audience profiling, how to build the ad - including picking the right image, crafting compelling copy and what call to action to use.

Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist Jennifer Bell, will guide you through how a newsroom works, what journalists expect in feature and opinion editorial, and provide techniques to help create compelling, engaging pieces.

Do you have trouble coming up with ideas of what to post on social media? Or when you have come up with something you get no engagement. This one day course will equip attendees with everything they need to come up with content for social media that will engage their followers and keep them coming back for more.

Learn how to use Influencer marketing for your brand, how to identify key influencers in your industry, including spotting the fake ones! You will then be walked through the various ways to approach them and negotiate a brief. Attendees will develop creative ideas for campaigns and learn how to analyse the campaign success. Continue reading➦

Join us for an informal morning seminar open to PR professionals of all levels. This complimentary, member-exclusive event will be led by the regional GUINNESS WORLD RECORDS team, who will discuss the current media landscape, key issues the industry is facing and what solutions can help amplify campaign messaging and objectives. Continue reading➦

Join us for an informal morning seminar open to PR professionals of all levels. This complimentary, member-exclusive event will uncover how measurement best practices can be implemented simply and effectively across integrated communications. Continue reading➦

Learn how to use Influencer marketing for your brand, how to identify key influencers in your industry, including spotting the fake ones! You will then be walked through the various ways to approach them and negotiate a brief. Attendees will develop creative ideas for campaigns and learn how to analyse the campaign success. Continue reading➦

This course will help develop a clear understanding of the digital marketing landscape and learn how to put together a successful digital marketing strategy to increase brand awareness and benefit business outcomes. Continue reading➦

Mastering the skills of effective presentation is a key aspect of professional development. Whatever your level, you may be required to present and this course will help you develop the essential skills and techniques involved in designing and delivering dynamic presentations. Continue reading➦