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Pro Tips

Do you know what your brand’s message is? If you don’t, neither will your audience, and if your audience doesn’t “get it,” your business is going to feel it. Nailah recently wrote about branding lessons we can learn from Airbnbmag that can help you determine your message.

And if your product is a complex one – take insurance, for example – speak to your audience in laymen’s terms and in a way they can understand. This ensures that you get your message across easily and clearly, which in turn shows them that working with you isn’t going to be hard.

Share relevant content created by others. It’s authentic, engaging, and it’s cheap. If you use user-generated content, your super fans will also be thrilled to see their content spotlighted by a brand they love.

Not to mention that it also cuts down on the amount of work and time you spend creating content. Why reinvent the wheel?

We all know the importance of social media in our day-to-day lives. It keeps us connected to family and friends, introduces us to new and interesting concepts and products, and allows us to interact with our favorite brands and people. But there is a dark side to it as well.

It’s important to set boundaries not only for our kids, but for ourselves as well, when it comes to social media. Adopt best practices to keep you grounded; that photo you just took of your child’s home run doesn’t need to be posted immediately – try to be more present and in the moment. Enjoy life.

Facebook is not the only social media platform, and it may not even be the best one for your business. Diversify where you’re sharing your content. See which platforms work best for you. You may be surprised to find a platform that you never considered brings your business the most engagement.

Serious, playful, snarky, or helpful…do you know your business personality style? It’s important to know because it’s how you connect with your audience.

It’s also how you decide what to share on social media. If your business personality is serious or technical, you’re probably not going to be sharing memes or recipes with your audience because they won’t resonate with them. Be honest, consistent, and target your super fans. If you screw up once or twice? Don’t worry. Loyal customers will forgive your mistake.