Elex Tech

Fight like a King

War was coming. A battle to cut through the noise and launch an unknown strategy game app into the fray and crown it champion. To make Clash of Kings a huge success, we knew we’d have to transform the battlefield and bring the fight straight to the consumer.

To do it, we’d need to change their world and put them directly into the fray with a creative strategy that transported them to the front lines to seize their engagement. To achieve this transformation, our strategy was to dominate the space the campaign was experienced. It was time to lock and load.

SHARP’s creative took over Oxford Circus underground so that commuters stepped into the game and were completely immersed in the world of Clash of Kings. This was made real with a 360° tunnel wrap, animated digital screens, mega escalator panels and a full cross-track presence. And the outcome? Victory!