Rating

8Overall

7
Applicability

8
Innovation

7
Style

Recommendation

Growth in business today is like alchemy, as business leaders try to turn everyday metals into gold. Authors Mehrdad Baghai, Stephen Coley and David White, who are McKinsey consultants or alumni, explain that growth can transform an ordinary business into an exciting, vibrant environment where employees feel a sense of purpose. Then they present a step-by-step recipe for achieving growth. Along with their method, which is based on practical advice and real-life case studies, they include profiles of growing companies. Although the authors boil down a complex endeavor into a step-by-step formula, they make it clear that even a sustained effort to grow can take years to show results. If you seek a quick fix, this is not the book for you. However, if you are interested in a tested framework for growth, getAbstract recommends this clear, methodical approach.

In this summary, you will learn

What the three “Horizons of Growth” entail

Why all businesses eventually mature and decline

How to implement continuous new growth

How to earn the right to grow and resolve to grow

How to manage the “Staircase to Growth.”

Summary

“Three Horizons of Growth” First, the bad news: All businesses mature and eventually decline. For example, in 1988, Reynolds & Reynolds Company finished a decade of work with an average annual growth of 18%. As the decade ended, the company experienced “customer consolidation, a market...

About the Authors

Mehrdad Baghai, managing director of Alchemy Growth Partners in Sydney, co-authored Granularity of Growth and As One. David White and Stephen Coley are directors with McKinsey, and Coley authored Le Chapeau a disparu.