Full service radio advertising production service for businesses and companies advertising on commercial radio and Spotify.
At Sounds Visual we have been producing creative, distinctive and effective radio adverts for 30 years.

For more details or to discuss a radio ad or Spotify ad for your business please contact Jonathan at radio@soundsvisual.com – call 01225 470011 – or use the contact form at the bottom of the page.

Scripting for successful radio campaigns

It’s all about the radio script. You can have the best voice in the world accompanied by John Lennon’s Imagine, mixed together by the word’s best radio engineer and producer using the most expensive microphone and studio known to mankind…but if the script is over written by 10 seconds then it will all be for nothing. You can’t get 40 seconds into 30 it doesn’t go. Timing is everything. It’s all about a great script creating an idea that gets into the listener’s head and takes them on a journey to where you want them to go…without rushing.

The mind’s eye and mental imagery

A creative radio script is about trying to get the listener to visualise something – some thought provoking mental imagery that will inspire them to do something, to feel something, to think something and to act on it.

The process

Once your script has been signed off and voice artists cast, the production process can take place. Voices can either attend the studios in Bath to record, or recordings can be conducted remotely over ISDN or Source Connect. Voiceovers, music and sound effects are mixed together and mastered out into a finished radio commercial ready to be distributed to the commercial radio network.

To discuss a project please use the contact form below or call 01225 470011.

To discuss a radio advert for your business call 01225 470011 or use the contact form below.