EBay Black Friday And Holiday Gift Goals Make Shopping Gifts More Social

eBay’s #GiftGoals guides sends shoppers on a journey via social media to get inspired. See also the eBay Black Friday deals.

eBay today announced its Holiday sales plans and a selection of upcoming Black Friday deals. The only ecommerce platform is this year heavily utilizing social media to help consumers find gifts.

A new national survey reveals the overwhelming majority of Americans (81%) increasingly struggle when it comes to finding perfect holiday gifts. Nearly two-thirds (65%) of shoppers agree traditional gift guides alone are not the answer, and 74% of Millennials cite the decline in personal conversations for their dearth of gift inspiration.

To address this need, eBay delivers a new way to approach holiday gifting. eBay facilitates a more thoughtful conversations with their friends and family, leading to better gift ideas.

Released today, eBay’s #GiftGoals guides shoppers on a journey via social media, beginning with engaging conversation topics and culminating with gift inspiration – all mapped to 12 different personality types, including the “Wellness Guru,” “Décor Connoisseur” and the “Foodiest Friend.”

Making the holidays more social and personal, #GiftGoals uses thought-provoking questions to encourage shoppers to rely on live, meaningful conversations as a starting point for inspiration. Dynamic GIFs and interactive experiences provide personalized content tailored for Twitter, Facebook Canvas and Instagram.

eBay will also offer real-time advice from social influencers on Facebook Live, targeted advertising on Snapchat, a gifting opportunity on Imgur and creative content across Reddit, WeHeartIt, Kikk and more. With this inspiration, shoppers can browse eBay’s more than one billion items to find their perfect; whether it’s the season’s must-have electronics like new Apple iPhones or the season’s most coveted and hard-to-find items that are sold out everywhere else – like Adidas YEEZY 350 V2 Boosts, Hatchimals, the Nintendo NES Classic and Kenzo x H&M collection.

“eBay’s #GiftGoals challenges the traditional way that people shop for gifts,” said Hal Lawton, Senior Vice President of eBay North America. "By bridging social media and socializing in the real world, shoppers are able to first get inspired through conversations – and then discover incredible items from eBay’s unmatched selection. Only eBay could deliver this type of holiday gifting experience, because eBay has the best choice, with perfect holiday gifts for everyone on your list.”

Through conversations on Facebook Messenger, eBay ShopBot surfaces gifts quickly mapped to different personality types, such as the “Tech Obsessed Dad,” “Active Moms,” “Bohemian Girlfriends,” and shoppers can also set price limits. With updated artificial intelligence smarts, you will discover the gifts they’re waiting for, always at a great price.

Last year, 67% of Americans gave up on finding the perfect gift for someone due to lack of time, and 74% had difficulty finding the right deals. Leading up to Black Friday, eBay.com will feature a countdown clock alerting shoppers to the latest selection of cross-category deals, including:

On the Wednesday before Thanksgiving, eBay will debut a collection of deals exclusively created for mobile shoppers using the eBay app, making it easier to shop on-the-go.

Then, starting on Thanksgiving, hundreds of deals will become available with new deals launching every two hours throughout the Cyber 5 weekend.

For shoppers looking to uncover what’s trending around the country, eBay’s Holiday Heatmap highlights the most popular gifts, state by state. According to early national data, top toys include Hatchimals, Pokémon merchandise, Hot Wheels and the new Hasbro Speak Out game, while GoPro 3+, Apple iPhones, and Lenovo laptops remain as some of the most in-demand tech items of the season so far.

Early Black Friday sales of note are underway at amazon.com, bestbuy.com and walmart.com. The big four Black Friday 2016 ads are released along with 70 Black Friday 2016 Ads. Amazon, Walmart, Target and Best Buy published their highly anticipated Black Friday 2016 ads. We have compiled everything you need to know about Black Friday 2016 in our Black Friday 2016 guide. See the Black Friday 2016 deals advertised in the big four Black Friday 2016 ads below:

The Author

Luigi LugmayrManfred "Luigi" Lugmayr (Google+) is the founding Chief Editor of I4U News and brings over 25 years
experience in the technology field to the ever evolving and exciting
world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into
vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.