Ballin’ By Beats! Beats by Dr. Dre Is The Official Headphones Supplier Of The NBA

The good folks over at Beats By Dr. Dre are back in the news. This time around they have announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA. This partnership also extends to the WNBA, NBA G League, and USA Basketball beginning October, when the NBA season kicks off. Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones and much more.

Beats will also provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more. Luke Woods, Beats by Dr. Dre president spoke about the partnership and stated: “The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on.”

The partnership is a big one for Beats, as Mr. Woods added: “This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.” Take a look at the short video below and keep it locked for much more on this coming very soon.