“It’s really about looking at these companies and not just on air but also off air, the executive ranks,” said Martin. “And so as we began to ask these questions and look at the data we said, ‘Wait a minute. How in the world is it that you have CNN that has literally no black executive producers [and no black executives] and Jeff Zucker, the president, has no black direct reports?’ And that’s a total change than when he arrived six years ago.”

“We met last year with CBS, we met with NBC, we had a meeting with Fox News as well. In fact the new leadership of CBS, Susan Zirinsky, she started as president last Friday — we met with her on her first day. We’ll be meeting with ABC next and so this is something that it’s not one company we’ve only been focusing on.”