Bob Burg

An inspiring and heartwarming tale that teaches powerful principles of success. The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. He learns that changing his focus from getting to giving-putting others’ interests first and continually adding value to their lives-ultimately leads to unexpected returns. Sure to become a classic, this is a must-have program for anyone in business.

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success—but some have wondered how the story’s lessons stand up to the tough challenges of everyday, real-world business. Burg and Mann answer that question using real-life examples and illustrations in this practical guide that makes giving the cornerstone of a powerful and effective approach to selling.