Wednesday, September 28, 2011

At last a man who knows how to sell - and he's gone viral!

Chuck Tester is a taxidermist after my own heart and he has his elevator pitch down pat, unlike most of you business owners out there. Chuck actually knows how to articulate what he does and he's gone viral. What I love about Chuck is that he knows how to articulate what he does. "I specialise in the most lifelike dead animals anywhere. Period." So many companies I work with can give me reams of information about their business but when you ask them to sum up what they do as succinctly as possible, they can't. Can you say what you do in five words, if not, I might be able to help. GO CHUCK!

No comments:

Post a Comment

Pages

Follow by Email

I am a bestselling business author, freelance writer and media consultant. I work on a portfolio of media projects including media training, workshops, communications strategy and coaching with senior executives in the public and private sector. Lately I have been doing communications audits (detoxes of websites and poor PR services), preparing people for major presentations, developing tenders and have produced (from scratch) very cool, cost-effective websites. Plus there are a whole lot of clients I can't talk about from rock stars and chefs to gazillionaires.