HISPANIC CHOICE AWARDS

The Hispanic Choice Awards began in 2004 to bring Latino professionals together. We always knew that the Latino community was a dynamic one but there were not always many opportunities to connect meaningfully. Networking seemed like a natural starting point but we wanted something bigger than just an event; we wanted a movement. We wanted to cultivate collaboration and celebrate the achievements in the Latino space. This is why we created the Hispanic Choice Awards.

The award show became a powerful platform that recognized everyday Latinos who were doing amazing things in all sectors. It demonstrated the contributions made by Latinos, for the world to see. We discovered a way to combat the narrow and often one-dimensional narrative that existed about Latinos in America and we couldn’t stop.

Over the course of 12 years, we successfully produced a high-level red carpet event that honored extraordinary leaders, and featured some of the best and most diverse Latino artists and performers in the area. Over a thousand people attend the show and we even made it to television. The greatness of the Latino community was finally being celebrated and we were proud to help make it happen in the classy way that it should be.

With success, of course, come challenges. While the show grew in prominence, we experienced many growing pains as we worked to make it bigger and better every year. Our drive became to grow the celebration without losing sight of our original mission to bring people together and celebrate them. Each year the growth in demands surpassed the growth of our personnel and resources more and more. The magnitude of this event requires major commitments from sponsors, supporters, key partners, volunteers and especially, our families. Because of the tremendous success, it became increasingly difficult to keep up with the year-round demands, and left little time to focus on other projects for our business, and to remain true to our promise to not just being another event.

For those reasons, The Hispanic Choice Awards has made the difficult decision to cancel the 2016 show. As producers, we think it is best that we take some time to refocus our strategy and efforts with the new face of HCA as our resolve to celebrate and honor Latinos has not changed. While we are saddened about this decision, we are excited to explore new ways to remain true to our passion of celebrating the Latino community.

We cannot thank you all enough for the amazing support so many of you have provided to date. To every past winner, volunteer, attendee, sponsor, performer, review committee member, presenter and supporter; we acknowledge you; we appreciate you; and we celebrate you every day.

As always, we love speaking with anyone who is eager to elevate and bring together Latinos in our region. Feel free to contact us with any questions.