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Esquire 1950 | The Original Mr. “T”

Mr. “T’

Esquire’s Trim New Look Take Over

A fashion tornado has swept the country ever since Esquire’s premier showing last month of the new Mr. T fashions that will dominate your wardrobe from now on. Here’s exclusive chapter #2.

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A direct hit!Mr. T, introduced in Esquire last month, has been booming across the country. In every major store in every community, he’s right on target – and will stay there throughout 1951. This man has everything the American male has been wanting in his wardrobe- from tapered hat to trim shoes, a strictly new and masculine closetful of clothes. Around the clock, twelve months a year, the Mr. T idea is to make a man look taller, trimmer, and always in perfect taste. Mr. T has that comfortable, custom look that you’ve been waiting for in your apparel: straight-hanging lines; restrained colors; fresh, new designs. Examine our man at the left; he’s Mr. T personified. Everything he wears is right in the T-formula: Tremont hat ( snap brim, tapered pinch crown ), Pin- Point collar shirt (fastened with a pin), tartan checked tie, Tower model suit (three button notched lapel jacket, narrower shoulders), and trim, straight-tipped shoes.

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Towner and Turnabout

There’s not an impractical ounce of cloth, not a useless-stitch in the new, warmer, lightweight towner overcoat that Mr. T is wearing this fall. Scientifically designed to give you easy-wearing comfort, fashion designed to have you looking your best, this dark blue Towner is a wonder for warmth and lightness. Another T special is the Turnabout muffler our man is wearing. It’s reversible, maroon on one side, grey on the other, for two-tone contrast- a T prime characteristic. That tapered crown hat has a raw edge, black band against grey felt. Wear it brim up. Gloves are grey mocha.

Mr. “T”, Esquire’s New Trim Look Takes to the Turf.

There’s a race or two left to Belmont, then the United Hunt Meet, and a month of running at Jamaica. Or if you prefer the sound of cleats to horseshoes, there’s football in the air everywhere. Mr. T’s Turf wardrobe is designed to have you on the right track for any Fall sporting event. If the weather’s living up to tradition around Indian summer, you’ll be best dressed in the outfit at the left. Our man wears a tapered crown pork-pie hat, black band for contrast to tan felt. His jacket is a mid-tone brown tweed, three-button, single-chested with center vent. Authentic Scottish Tartan waistcoat has metal buttons. Brown foulard tie with shield design arranged in that tall, Mr. T terraced pattern. Rounded collar shirt is held by a pin. Tan gabardine slacks.

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Track and Field

Our cap-wearing friend has no worries even of the sun goes down before the running of the eighth race. He’ll keep warm in his artic-tested, MILLIIUM LINED SURCOAT. Millium is a new, specially-treated, metallic fabric lining that returns your body heat via radiation. Underneath he wears a sanka brown corduroy jacket and related shoes.

The tall, trim looking gentleman at the right is wearing a practical Mr. T coat that’ll serve him well from now until Spring. It has a pile-lining and tweed shell. Until Mr. T came along, these pile-lined coats had a plain gabardine shells. Now both are right. Our man wears a green Turf hat of rough felt, string-net back and leather palm gloves, and a Tartan muffler.