I. FORD AND KIMBERLY-CLARK: MANAGING BIG DATA/DIGITAL DASHBOARDS (10:00-11:30AM)Learn how Ford and Kimberly-Clark manage big data and build their digital dashboards. ANA Media Leadership committee members will also share best practices including measurement and how to simplify big data to sell in ideas to the C-Suite.

III. THE ENGAGEMENT PROJECT (1:00-2:00PM)David Mogensen, Senior Product Marketing Manager –YouTubeand Beth McGrath, Marketing Manager –YouTube will demonstrate how brands are empowered like never before to find the customers who really matter. But with all the new paths in front of us, it can feel overwhelming to figure out the best way to do so. Learn YouTube's perspective on how to find the audiences most likely to engage with your brand, build engaging brand ecosystems and, most importantly, drive and measure engagement.

IV. PRELIMINARY FINDINGS: ANA/NIELSEN INTEGRATED MULTI-SCREEN ADVERTISING AND AGENCY LATE PAYMENTS RESEARCH SURVEYS (2:00-2:30PM)In this session, we will share the findings from two recent ANA research surveys: ANA/Nielsen Integrated Multi-Screen Advertising and Agency Late Payments. We will also ask members to share any best practices and insights on those two topics.

Facilitator:Bill Duggan, Group Executive Vice President – ANA

ANA Committee Member Testimonials

“ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team." Eve ReiterVP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee