The Marketers Guide to Pinterest [INFOGRAPHIC]-- MDGadvertising has created an infographic explaining the nooks and crannies of the social network. Many brands — such as Etsy, Real Simple, Whole Foods and West Elm — are on board and have already amassed significant followings. You're probably not surprised that 87% of Pinterest users are women. However, you may not realize that the site has a significant age range, with 80% of users fairly evenly distributed between 25 to 54.

ACRL 2013: RESOURCES: Pin it to Win it: A Marketers Guide to Pinterest: "Pinterest, the darling digital pin board that's turned the social media world upside down, is now a top traffic driver for brands. That's a good sign marketers should get their butts up to speed on the latest pinning tips and tricks." ~ Zoe Fox, Mashable, 2/28/12

Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.

The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Bit.ly/...