PhD Opportunities

PhD Opportunities

Henley Business School holds triple-accredited status, and we enjoy a reputation for high quality academic and applied research. The University of Reading is one of the top 200 universities worldwide (QS World University Rankings 2018) and consistently rated among the UK’s most research intensive institutions.

Henley provides a unique opportunity to undertake original business relevant research in Marketing and Reputation and to develop your critical thinking, intellectual capacity and creativity. Our postgraduate research students, drawn from all over the world, benefit from a dynamic research environment, supervision from internationally-renowned faculty, dedicated support and outstanding facilities.

Research areas

Henley Business School’s research in Marketing and Reputation is driven through leading centres, including the John Madejski Centre for Reputation and the Henley Centre for Customer Management.

We welcome applicants seeking to conduct full-time postgraduate research in all areas of Marketing and Reputation, however, we are particularly interested in the following topics:

In Marketing:

Social media and user-generated content

Brand management (brand equity, digital/luxury/B2B branding)

Customer experience both online and offline in B2B and B2C

Multi-channel customer experience

Organisational culture and climate and its impact on customer satisfaction, retention and sales

Internal social networking and company performance

Digital marketing (communications)

Mobile commerce

Relationship marketing

Service recovery

Service innovation

Creativity in services

Social media in a services context

CRM

Segmentation

Brand strategy

Creation and implementation of strategy

Marketing planning

Competitive strategy

In Reputation:

Corporate Responsibility and Wellbeing in/around Organisations

Individual and Organisational Resilience

Decision-making within a stakeholder environment

Emotional and cognitive influences on leadership behaviour

The impact of the reputation of leaders and leadership teams on organisations

Bias and prejudice in leadership decision making

Unintended consequences and decision making

Nature of and working through Ethical Dilemmas

Governance and Reputation enhancement

Leading for a Sustainable and Reputable Organisation

Internet impact on individuals and organisation

Social entrepreneurship and innovation

PhD funding

3 postgraduate studentships, worth up to £15,000 plus University fees, are available for outstanding applicants wanting to conduct full-time postgraduate research in the area of Marketing and Reputation. This award is offered on an annual basis and is renewable at the end of each year subject to satisfactory performance, for up to 3 years.

Continuing your career

A PhD in the area of Marketing and Reputation from Henley Business School can open doors to a highly successful career in academia, large multinationals, leading consulting firms and governmental and non-governmental organisations worldwide.

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