Introduction: a only seven personal investment team

Introduction: a only seven personal investment team, in the past ten years China invested nearly 40 companies, of which 11 success IPO, several were acquired, and more companies This is how to do? to found the company was so small, I don’t smoke, but the two founders vipshop and smokes desperately, also said he this is really fun, Lin Xinhe said, you this thing too cheap, sell a thing so, people 3040% margin is negative, you 10%! Shen Ya said, VC is not like your investment lose money in the company? I said yes, but the thought is not such a fool as to invest so lose money. Lin Xinhe said, at that time, I think, something new may not what logic it, so don’t worry to vote, the first observation of two months, soon found it repeat purchase rate is too high: in the clothing industry, 100 pieces of clothes, when the season may have to sell 60 pieces, and 40 is the season discount. For example, spring is 1, in February April started the sale, discount. But from the beginning of April, spring discount time is very short, simply do not sell finished. So most of spring had to leave to the next spring. The supplier has been a can not solve the problem, if the supplier is the sale of his, he hit forty percent off not necessarily all sold out, but the only product will sell 70 percent off, or panic buying. Shen Ya did not directly with Lin Xinhe said there’s a secret, but Lin found that repeat purchase rate high benefits, is that the volume is really great, very soon, the sales of big, the supplier will enhance the discourse right. in Lin Xin and opinion, the greatest impact flash mode product will share of the garment industry, is that it has changed the traditional supply chain model. In the past, the supply of goods to the shops, the price of the time, let the department stores sell myself, to be able to sell again slowly back. Now, with the only product will processing Weihuo, vendors can department stores selling Weihuo eat all come back, no longer on the mall, but let the only product will do it right the first time, said Lin Xinhe, another advantage of suppliers is, before January to department stores of goods, July was received remittance, now the only product will be able to give you the bill May! This lets the DCM decided to invest only goods. care. The only product will be listed after the crazy stock prices, but also to let the domestic B2C platform competing to imitate the model, such as Tmall, dangdang. Why other B2C platforms have a difficult time doing flash purchase? Because most of their income comes from the normal sales, for example, I want to buy a shoe, knew Taobao cover and contain everything, to search out, Taobao earn is free of the eyeball, it took many years education Chinese online shopping habits, buy things, in Taobao, Tmall should be able to find. But, suddenly you do flash purchase, remove the search, the change is too strong; but if the search, wouldn’t be called special. Lin Xinhe said. before the only product will be listed, only two institutional investors: DCM and. The only product will only melt two