Glow

“Glow by More Kitchen artisan ice cream”

Country of Origin:
UAE

Operational/Signed (Outlets)

Dubai

Planned/Available

UAE

Oman

Qatar

Bahrain

Kuwait

Middle East

UK

India

Asia

Northern Africa

For the past 15 years we have been one of the leading producers of premium ice cream in the region for corporates, earning a reputation for working closely with our clients to provide high quality products using the finest ingredients. We are now taking our vast experience in creating over 1000 recipes, and giving customers a chance to experience a little of the ice cream magic we create every day.

Before anything else, what we are selling is a feeling, an emotion. A good and warm sensation of happiness.

Ice-creams are essentially an impulsive purchase that happens when we as customers surrender to the control of the primal limbic brain.

The Glow brand will explore this leverage throughout the communication elevating the "feeling" to the product's main attribute.

Glow has been created to fil a gap in the market and appeals to adults as well children and pitched at the higher end if quality at a good price.