YouTuber Joe Sugg Takes On Music Charts

Harry Hugo - Chief Campaigns Officer and Co-Founder

5th September 2018

In today’s daily vlog we’re looking at the latest trend in YouTuber videos – the 60 minute music video. One influencer, Joe Sugg, has taken it even further by enlisting the help of musicians Connor Maynard and Byron Langley to create a song so good that it’s now trending in the iTunes charts. The song focuses on his sister Zoella.

As influencers increasingly enter into other industries (hello KSI V Logan Paul boxing matches) their loyal following supports them all the way to genuinely disrupt these other markets. This is yet another way that influencers are changing the entertainment industry.