Celtic’s New 2013/14 Home Shirt Is So Hoopy Even The Hoops Are Hooped! (Photos)

Zut alors! The new Celtic 2013/14 home shirt is so goddamn hoopy that even the hoops are hooped. Indeed, why they didn’t have Gary Hooper modeling it for them is a bit of a mystery. Can’t beat a bit of four-fold hoopage to really emphasis the hoopiness.

Here’s the official bumph to explain the thought process behind the new hoops-within-hoops design…

“On the new home shirt, each of the club’s iconic green hoops is made of up seven smaller hoops, which are inspired by some of the club’s greatest players — such as Jimmy Johnstone and Henrik Larsson, who wore the No. 7 shirt.

“The shirt features a modern crossover V-neck collar, and a woven label inside the neck features a quote from former Chairman Robert Kelly: “This Celtic Football Club is much more than a football club. To a lot of people it’s a way of life.””

9Comments

All these shirts have to be “inspired” by something. It would be refreshing to see a press release saying: We change it every year slightly so you will buy a new one. Essentially, it’s just the same damn 2000% marked-up piece of cloth year in, year out.

I like the hoops-within-hoops look precisely because I don’t like the look of hoops (Celtic’s or anyone else’s) and the hoops-within-hoops break up the hoopiness of the green hoops. SteveO is right about why they introduce a new shirt each year, but I hope Celtic’s shirts continue the hoops-within-hoops in future years.

The dude who made the Scott Brown pic has terrible photoshop skillz. Still, I think its a tasty bit of kit though I would have preferred if they had kept it like last year and made the sponsors smaller and obscure.