About the Competition

Welcome to the gateway of the jewellery world & feel the applause of millions of Asians witnessing your creativity turning into a dazzling piece of jewellery.

Singapore Jewellery design Awards (SJDA) presents, a golden opportunity that could transform your ‘dream design’ on paper today into a ‘gorgeous piece of most sought after jewellery in the market tomorrow.

Come participate in Singapore’s only jewellery design award contest & liberate your creativity to the world that holds its future.

Preliminary Round

All the entries are to be submitted online.

Every participant may submit a maximum of two (2) designs.

This contest is open to all the students of design schools.

A total of ten (10) will be selected for the final round of the competition.

All the designs must be original.

Designs will be judged on the basis of their authenticity, practicality in usage & creativity.

Final Round

Top ten (10) selected winners from the preliminary round will compete for the prestigious win.

For the marketing viability of the design, the manufacturing sponsor will provide advice on all ten (10) designs to the contestants, if required. Based on these advice, the finalists will be required to submit the revised designs in soft/ hard copies for final judging. The original concepts of the designs however, will remain unchanged.

After a comprehensive assessment of all the designs by our esteemed judges, one (1) winner & two (2) runners-up will be chosen.

All three (3) winning designs will be made into jewellery and marketed alongside other jewellery in the manufacturing sponsor’s retails outlet/s.

Judging Criteria

Singapore Jewellery Association believes in a healthy & fair competition to develop & nurture budding talents. The comprehensiveness and level playing field offered to participants can be ascribed to the fact that entries are judged primarily on originality, creativity & market appeal.

Originality – Every design will be evaluated on the basis of its originality. Designs should not have been previously displayed or commercialised. Each judge will personally & individually scrutinise the designs to ensure their authenticity. Originality in technique and originality in concept and execution form an important judging factor.

Creativity – We love creativity. We know the difference that it makes. We encourage it!

It is difficult to bring out ones creativity when restricted by a client’s requirement. SJDA however, gives you this golden chance to break out & get the best inside you flowing on paper. Creativity in design & concept forms crucial judging criteria.

Market appeal – Your design will be judged on the basis of its practicality & market appeal. The Judges will evaluate the responsiveness of each design to the characteristics of target customers and requirements of the market. Its production-practicality, marketability & end user appeal forms the basis of judging. Market appeal is the ultimate challenge for any designer & so it forms a key judging criteria.