Category: Marketing

For many years, some researchers have held the theory that consumers see brands as “partners” in their lives. The idea is that by working in tandem with brands, people feel they move closer to achieving their aspirations and goals. In a recent study, however, lead author Hyeongmin Kim of Johns Hopkins looks at a different […]

About Dalal Haldeman

The former senior vice president for marketing and communications for Johns Hopkins Medicine, and the first person to hold that role, Dalal Haldeman cultivates a meaningful leadership style through respect, innovation and teamwork. Her personal and professional lives have always been defined by a deep connection with people and an understanding and appreciation of science. Guided by her core values, Haldeman employs evidence-based best practices to create greater compassion at work, better quality in the delivery of health care, and increased engagement and efficiency among the people delivering that care.