Related content

The link means that every ticket-holder will get a flyer with local information and a link to a website where people can get more details of attractions like Wollaton Hall. Discounts on certain attractions will also be highlighted.

James Berresford, chief executive of Visit Britain, said: "This is a huge opportunity to raise the profile of Notts. The Ashes will bring a great deal of tourism to the area, whether from elsewhere in the UK or from the other side of the world."

Tickets for the first four days have all been sold, meaning a capacity crowd of 17,007 on each day. Only members' tickets remain for the last day.

The club estimates nearly 60 per cent of ticket-holders live outside Notts.

Experience Nottinghamshire says the average visitor for a day will spend £30, or £150 if they stay overnight.

Cricket club chief executive Lisa Pursehouse said: "Having the Ashes here is a big thing, not just for us as a club but for the county, and that is why we are delighted to work with Experience Nottinghamshire to make sure the benefits can be felt."