On 23-24 April 2007, Henkel purchasing managers from across the Middle East and North Africa met with approved suppliers of carton and folding box at the company’s Supplier Day in Dubai.

Unipak sal, Easternpak Ltd. and Unipak Nile Ltd. participated in the event, part of Henkel’s Project “COIN” to cost out initiatives and innovations. All three companies are corrugated packaging plants within INDEVCO Group.

Since 2002, Unipak has supplied Henkel’s powder detergent boxes in Lebanon and Syria from its plant in Halat, Lebanon.

The team presented new product developments and innovations for carry cartons, point-of-purchase (POP) displays and creative packaging boxes. They also proposed plans for product optimization using INDEVCO’s OTOR license.

Strong Chain Optimization

Together, the INDEVCO team and Henkel purchasing managers focused on common product developments, exclusive innovations and optimum supply chain management.

“Given extensive integration within our group, with sister companies in Egypt and Saudi Arabia, we are able to supply Henkel with their corrugated packaging requirements across the MENA and Levant regions,” confirms Mira Frem, Unipak Regional Marketing and Development Manager.

Long-Term Relationship

In the presentation, INDEVCO’s team highlighted the importance of having strong relationships with their customers.

“We are dedicated to providing the most value to Henkel’s products,” explains Frem. “It is our goal to understand their long-term objectives and contribute to their success.