COVID-19 Online Shopping Trend #3: Backyard Betterment

Many might be inspired to divert funds usually spent on being out to spruce up their space. Especially as springtime vacation plans are canceled, no doubt Amazon customers are coming up with creative ways of making the most of their time spent in their own homes.

Shoppers are demonstrating a desire toinvestin their home and backyard, by purchasing things like gardening supplies:

COVID-19 Online Shopping Trend #6: Home Office

In the US, though orders and regulations varied quite a bit by state, for the most part, major moves such as (mandatory)school and business closureswere announced between the 13th and the 16th of March – around the same time theCDC issueda recommendation that events exceeding 50 people should be canceled.

Germany’s schoolclosuresfollowed roughly the same timeline, with closures announced on the 13th and implemented on the 16th of March for all states.

In both markets, business closures trickled in shortly after with a slightly messier timeline, coming in waves with pre-emptive/voluntary closures or work-from-home mandates mixed in.

Save to say, few felt the urgency to work from home before the 13th in these markets. Of course, those dates are not yet represented in this data set (which is following purchasing trends until the 9th of March).

That being said, it’s plain to see that in Italy, where isolation has forced those who can to bring their work inside the home, outfitting the space will be a natural place to invest:

Office Products (+43% in Italy)

We’re identifying this trend now because we have every reason to expect that it will follow shortly for Germany and the USA.

COVID-19 Online Shopping Trend #7: Bringing the Outside In

Customers are making purchases with the understanding that they are about to spend a lot more time indoors.

Like ‘replacement shopping’ for groceries, but taken much more broadly. Consumers are naturally looking to bring the outside world in: To purchase products which help them keep up their regular ‘outside’ activities in their own homes.