Exploiting two marketing trends in one go, Altoids, maker of curiously strong mints, is curiously sponsoring virtual gay pride month in Linden Lab'sSecond Life along with the obligatory parades and accoutrement. In an apparent attempt to one up Yahoo's gay avatars, the Altoid "parade" is more gay avatars (a pirate and Uncle Sam apparently) standing around amidst gay pride flags and Altoids' ads with little resemblance to the crowds, excesses, and exposure of a real world pride parade. In fact, this is an instance where griefers add more realism than Altoid marketers forced to masquerade as "Pimp" trannies. What's a virtual gay pride parade without flying penises?