ShareThis morning Gizmodo reported that Cisco has “axed the Flip cam.” The Flip video camera has been a great companion to many a PR professional at trade shows, conferences, industry events and for one-on-one Q&As. A moment of silence, please. Jenna Wortham, a tech reporter for the New York Times, reacted via her Twitter account […]

Share This morning the Wall Street Journal reported that the New York City Ballet plans to enforce a social media policy for all employees – administrative and artistic – to regulate how they use social media channels. The ballet has a refined reputation and recently 24 year old, ballet dancer Devin Alberda (@dalberda) has been […]

ShareLast Sunday during the broadcast of the Academy Awards I couldn’t help but notice several commercials for the group buying service, LivingSocial. I found this interesting as Groupon, one of LivingSocial’s largest competitors, put major ad spent behind a series of Super Bowl commercials that wound up offending viewers and arguably damaging the brand’s reputation […]

ShareFor the past two weeks, infamous Hollywood playboy Charlie Sheen has been dominating headlines with his, how can I put this discreetly . . . “questionable” behavior. Given the recent developments in his personal life, his professional career hangs in the balance. Rather than make a gesture of goodwill, Sheen has taken to the airwaves […]

ShareThis morning during my commute I was listening to @MattyShow (Kiss 108′s morning show, Matty in the Morning) and DJ Matt Siegel was asking his staff why all of these businesses are paying big bucks for Super Bowl ads and giving it all away the week before the broadcast? Siegel makes a great point. Why […]

ShareEvery PR/Marketing person dreams of being the genius mind behind a successful viral video. In 2011 content creation is king and producing an entertaining and informative video to raise brand awareness is a high priority for any PR/Marketing team. Enter this superb infographic posted by Mashable. Seriously, superb. There are several valuable statistics illustrated here […]

Share The internet has been a buzz the last few days with the news of Starbucks’ logo change. Other than the fact that most people have a hard time accepting change in general, what is all the fuss about? I’ll tell you. It takes brands years to establish strong, passionate brand awareness and loyalty. Starbucks […]

Share Its no secret that the group buying market is on fire right now. Groupon, LivingSocial, BuyWithMe, CoupMe and dozens more are all competing to be your go-to spot for local discounts. It seems however that group buying has now reached a new level of ubiquity and popularity as today a woman was proposed to […]

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Named after a lighthouse that helped sailors navigate treacherous “race” currents, Racepoint Global, an advanced marketing services agency , guides people and brands, helping them navigate the rapidly changing waters and connect with people through meaningful content and experiences.