Ryan Harwood founded PureWow last year after leaving his Wall Street job. He's best friends with Thrillist's founder Ben Lerer; both attended UPenn.

Purewow is sort of like Thrillist but it targets influential women instead of rowdy young men. It's an email newsletter that curates fashion, beauty, arts, culture, tech, food, travel, health, and home content and it launched with six-figure ad deals last September. Now Purewow has more than 300,000 subscribers from its national, New York and LA editions.