Over the last few years, search engines have begun to recognize the value users find in social networks and how social sharing can help inform them of which content is popular, of high quality and is deserving of a high search ranking. Because of this, major search engines like Google and Bing are now using links shared on social networks as search ranking factors.

As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.