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Wm Morrison has reported worse-than-expected sales over the Christmas trading
period and described its performance as “disappointing”.

Britain’s fourth-largest supermarket chain said that like-for-like sales fell
by 2.5 per cent, excluding fuel, in the six weeks to December 30 compared to
the same period last year. Total sales, including fuel, were 0.5 per cent
lower.

Morrisons said its performance underlined the need to increase its promotional
efforts and its online and convenience store offerings.

Dalton Philips, chief executive, said: “In a difficult market our sales
performance was lower than anticipated, but we have a strong business and
significant opportunities to