Speaker & Business Coach

for creative

Entrepreneurs & Freelancers

You have a unique creative gift. Let me help you share it with the world!

hi, I’m Justine.

As a business coach, I help creative entrepreneurs and freelancers build purpose-driven and profitable creative businesses.

Are you:

an experienced creative professional at a crossroads in your creative career or business?

leaving an in-house or agency career to start a business of your own, or re-positioning an existing business?

confused about how to market yourself to the clients you want?

feeling stuck. You know you need to do something, but with so many options (and opinions) available, you become paralyzed and do nothing.

If you answered “yes” to any of these, but are missing the exact steps you need to make your goals a reality, I can help.

With almost 20 years of experience working exclusively with high-level independent creative professionals, I understand the specific marketing and business challenges you face. Through a series of clear, actionable steps, I will help you gain clarity and confidence around what makes you stand out in the market place, create an authentic marketing message, and build a profitable, creatively fulfilling business.

Are you ready to make monumental changes in your creative business and life?

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

— Andy Warhol

work with me

If you’re ready to attract the clients you want, and start getting paid what you’re worth, I can help. The following packages have been created to meet you wherever you are on your entrepreneurial journey. Let me help you find the perfect one for you!

Launch Your Creative Business

Are you a high-level creative entrepreneur or freelancer looking to launch or re-position your business to attract more high-quality, well-paying clients? I will teach you how to position yourself uniquely within the market place, create an authentic marketing message and strategy, price and package your services, and convert ideal prospects into loyal clients.

Grow Your Creative Business

Are you a creative business owner looking to step away from the day-to-day running of your business, so you can focus on strategy, getting new clients, and building your dream team? I will help you position yourself uniquely in the marketplace, find and connect with your ideal clients, and build a foundation for the profitable and fulfilling business you want to have.

Creative Business Bootcamp (Group Program)

Are you a freelancer or creative business owner who’s tired of hustling for projects, and looking to create a steady stream of income doing work you love? I will take you through the steps you need to gain clarity around what makes you unique and stand out in the crowd, who your ideal clients are and what they need, and how to build genuine relationships that translate into paying clients.

“Almost as soon as the bootcamp started, I felt a subtle but real shift in my mindset and the phone didn’t stop ringing.”

— Jennifer Cox, Filmmaker

“Justine is a brilliant “creative whisperer”. Working with her as I switched paths and started my company, brought me clarity, confidence and most importantly, sanity. Her process is based on logical and actionable steps and her reassuring calm and fun demeanor gave me the confidence I needed. She was instrumental in helping me create a clear plan for building a successful business. And it doesn’t hurt that she has deep well of contacts to call on to help with the myriad of details in building one’s business. I have sent many grateful friends to her and two years in, she remains a valued and trusted counsel.”

— Alex Bates, Creative Director, founder, Flint & Kent

“Before working with Justine, I was focusing on attracting the wrong clients in my food photography business. Justine helped me stop getting caught up in the day-to day and start looking at my business like a CEO. We identified my strengths, who my clients are, and created a master plan to help me reach my goals. I love working with Justine because she keeps me on my toes and her enthusiasm, drive, and smarts made me want to work harder and smarter at my business every day!”

— Evi Abeler, food photographer

“Justine has helped me turn 25 years of professional experience inside PR agencies into a fresh new brand of my own. The money I spent on Justine was one of the best investment I have ever made. As a result of our work together, I know who my ideal clients are; I am comfortable holding out for them; and I have the confidence to ask for - and command - the fees that I deserve.”

— Nancy Weltchek, Weltchek Writes

“My experience working with Justine Clay was amazing! Having worked with other coaches who end up being "therapists" or "guidance counselors", Justine was a partner. She got involved in the work- helping me to curate my collection, write and rewrite my statements, plan the design, layout and content for my website all in 1 VIP day! I felt that she was more than a coach but rather a business partner. My only regret is that I didn't work with her sooner!”

— Alyssa Peek, photographer and artist

“After 18 years of art directing, I realized I needed to define myself and learn how to talk about my specific strengths and experiences when seeking clients and jobs. Working with Justine gave me the clear insight I needed to effectively edit my skills and really narrow in on the things that make me, me. It was truly a valuable experience that ultimately led me to a dream job. Thank you!!”

— Amy Demas, Creative Director

“Justine's guidance and encouragement were invaluable in helping me clarify the unique value that I offer and increasing my confidence in marketing my services. Her distinct perspective was a major asset as I developed the core messages and content that were critical to launching an improved website. Before working with Justine, I took on any project; now I am able to focus on those that offer the greatest benefit to both me and my clients.”

— Lydia Hooper, designer and creative consultant

“Change. That word best describes what Justine has done for me. I started working with her when I had the merest glimmer of an idea of what I wanted to do and she helped me to clarify and build that idea into something real that has transformed me. She is smart, well-connected and energetic. She is the magic tonic that makes things happen.”

— Linda Kocur, founder of Miss Boxwood Paper Goods

“Justine is a joy to work with. She is very good at simplifying, focusing and strategizing. She has sharp vision from many angles, great ideas, and a wealth of knowledge and connections. She has very good intuition, and has guided my work and process in a much better direction for me. She is savvy, elegant, direct and generous. I highly recommend her, and do so to my friends.”