Hidden Time Watch by Jiwoong Jung

Seoul-based Korean industrial designer Jiwoong Jung has unveiled an unusual watch concept ‘Hidden Time’ which tells the time using a color gradient. The Hidden Time is a watch with an elegantly engaging way to communicate the passing of the hours.

The result is a stark and minimalist use of one of graphic design’s simplest components. As time passes a face reveals the time underneath by the minute – the numerals printed onto the crystal – coloration denoting as day turns to night with a circular gradient. The effect shows the passing of light from day to night in a darkening cycle of white to blue to eventual black at the 12 o’clock top.