Do you know what this product’s name could use? No, not another “caramel.” The word “xtreme.” (Spotted by Carla at Safeway.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the search box on the right (or below if you’re on a mobile device) to find out.