Urban Edge - Our Story

After 12 years working in Europe specialising in winter sports retail I returned home to Taupo in 2007 to establish Urban Edge, a locally owned and operated streetwear and lifestyle store.

Here at Urban Edge we have a passion for clothing and streetwear with a special focus on Wakeboarding, Snow & Moto. Combining the best in New Zealand, Australian, and American brands to provide our customers with a taste of something unique.

Our friendly team takes pride in providing outstanding customer service and will always put the customer first. We are here to assist you and will always go the extra mile to help out in any way.