Apple hires former Sony executives for growing TV division

Adding to two high-tier TV execs recruited in July, Apple has now found three new Sony bosses to their new video programming division. Another WGN America veteran just joined Apple’s team, too.

According to Variety, Apple has hiredKim Rozenfeld, former head of current programming at Sony Pictures Television, to serve as head of current and lead executive in charge of documentary series development.

In his new role, Rozenfeld will oversee current programming at Apple once its original slate has launched, as well as docuseries development. Also joining Apple is Max Aronson and Ali Woodruff, both of whom will serve as development executives.

Erlich and Van Amburg were followed by former WGN America president Matt Cherniss. Apple has been investing in TV which is evident from their exclusive show Planet of the Apps, but behind the scenes a lot is happening. In addition Apple found PR talent in WGN America’s former head of PR Rita Cooper Lee. Apple has started producing original content for Apple Music to better compete with Amazon Prime and Netflix. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple-there is much more to come”.

As if these hires don’t make Apple’s intentions clear enough, the company is also bidding for the rights to the James Bond franchise.