For over 125 years our formulas have been specially designed for baby's unique and delicate skin, but our products are also great for kids and adults too! While we recommend a specific age/stage for certain products, any age can enjoy the benefits of our products.

Our NO MORE TEARS® formulas have turned shampooing from a job into a joy and transformed bath time into playtime. It tells mums and dads that the product is gentle, safe, and mild for their babies’ developing skin and eyes.

NO MORE TEARS® products have been rigorously and comprehensively evaluated for safety and mildness including:

Ingredient and formulation review

Clinical assessment for ocular irritation

Clinical review of all data

We do not use numbing agents in any of our products. NO MORE TEARS® products are specially formulated to control the size of the cleansing ingredients. When formulated correctly, the cleansers form a structure too large to penetrate skin or eyes. A simple concept that requires a combination of expertise and the best ingredients to get just right.

Preservatives are an essential part of baby and beauty personal care products. Without them, everyday products you’ve come to rely on could expire within weeks or even days. The main reason we include preservatives in our water-based products is to ensure their safety and shelf-life. They protect against potentially harmful bacteria, mould, and fungus.

We work with leading professionals from industry, government, academia and consumer groups to research and ensure the use of a safe and sustainable preservative palette.

The power of fragrance is real – fragrance can enhance the bond between a parent and their baby and support the development of baby's senses. Studies have found that use of products with fragrance can reduce infant stress, crying and enhance sleep, as well as enhance engagement between a mother and baby.

Fragrances are neither more nor less safe than other ingredients. Each component of a fragrance still needs to be individually assessed for safety. As part of our Safety and Care Commitment, fragrances, like all other ingredients in our products, are evaluated through our five-step safety assurance process to ensure high quality, and gentle ingredients make it into our products.

JOHNSON’S® fragrances are stringently tested and follow the strict standards of the International Fragrance Association (IFRA) Only 25% of the typical toolbox of fragrance ingredients are suitable for, and meet our safety standards for use in our gentle baby products.

Yes. Our products either have a best before date or a period of time after opening that they can be used before expiring. The best before date is printed on pack as “Best used before the end of printed expiry date.” Then on the bottle you will be able to find the "[Month + Year]” that it expires. For products that are best used within a certain timeframe after opening, you will see a jar shaped “Period After Opening” symbol on pack including the number of months the product will last after being opened. Following these best used before guidelines will ensure you have the best possible experience with our products.

We do NOT conduct animal testing on any of our cosmetic products except in the rare situation where governments or laws require it. We’ll never compromise on the quality or safety of the products we provide for you.

Our unwavering commitment to parents and babies is the foundation for everything we do. We are continually learning about babies’ specific skin care needs with over 90% of all industry led baby skin care research coming from us! Now we have combined our latest clinical research with our love for babies to raise the bar even higher and improve our products, meeting or beating the top regulatory standards in the world.

We collaborated with over 25,000 parents to help shape and refine our products, and packaging design for the NEW JOHNSON’S®. We used their feedback to create even gentler products that help parents bond with their baby during those special moments– from bathtime fun to bedtime snuggles. Because it’s not only about the science; we also care about what you think. Finally, parents told us 'less is more’, so we challenged ourselves to be even more choiceful and carefully evaluated each ingredient in our beloved formulas– nothing was sacred!

Cosmetic talc is, and always has been, safe for use, and that is the most important guiding principle for every product we offer. Baby Powder made from cosmetic talc is one of JOHNSON’S® most trusted products and a longtime part of baby care rituals. The safety of cosmetic talc is based on a long history of safe use and decades of research by independent researchers and scientific review boards. Cosmetic talc is accepted as safe for use in cosmetic and personal care products in the U.S., the European Union, Canada and many other countries around the world. Our sources for talc undergo comprehensive qualification and are routinely evaluated using a sophisticated battery of tests designed to ensure quality, safety, and compliance with all global standards.

We now use more naturally-derived oils, like coconut and cottonseed, in conditioners and moisturisers

We also now use more ingredients of natural origin without compromising on ingredients that make our products safe and gentle for your baby

While our products have been free from parabens, phthalates and formaldehyde-releasing preservatives for many years due to our ongoing reformulation process, now all our washes, shampoos, lotions and creams are without sulphates and dyes**

Since the list of allergens is always evolving, we chose to keep all potential and emerging allergens out of our new formulas***

Our packaging:

We have simplified our approach to graphics and package design

We have added clear iconography to explain which products are best for baby at specific ages and stages

We have created softer, more comfortable easy-to-grip bottles with one-handed pumps

Since we have removed dyes** from our products, we have colour coded our bottles for easy reference while shopping