Fair Trade is a consumer-driven movement and market-based approach to improve the quality of lives of farmers in developing countries who produce commodities sold in the developed world. Unlike charity, Fair Trade helps farmers help themselves. The Fair Trade Certification system of third-party monitoring guarantees farmers direct trade and a set fair price, no matter how low world market prices go. Fair Trade benefits to farmers include better housing, education, and healthcare for themselves and their families, and investments in sustainable farming practices and quality.

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