Monday, September 26, 2016

For over 20 years now, NorthPine Land, Inc. (NLI) has been a dynamic player in the real estate industry. The company is definitely a game-changer as it continues to change the landscape of several locations in Luzon through the lifestyle communities it builds.

As it marks two outstanding and prosperous decades in the service of many families by making their dreams come to life and redefining the way people live, the company continues to become one of the trusted developers in the country.

From dreams to reality

It was in 1996 when Hongkong Land, Jardine Davies, Metrobank, Equitable Bank and San Miguel Properties, five considerably huge names in the business, joined together in forming what would be a thriving company 20 years later. Jardine Land, the name of NLI during this time, focused on the development of land banking and horizontal properties for the mid-income market in the Philippines.

The name NorthPine Land was formed in 2006, the year after Hongkong Land acquired the Jardine Davies share. Presently, it owns 40% of the company while BDO, Metrobank and San Miguel each owns 20%. Backed up by distinguished conglomerates in the country and one recognized internationally, NLI persisted to take on bigger ventures as it fiercely kept up and contributed to the real estate trends.

NLI continuously challenges itself for more innovations not only in developing horizontal communities, but in the way it serves its patrons as well. House viewing and after-sales transactions are made more convenient through the company’s websites and comfortable sales offices.

Incidentally, NLI is also one of the first few real estate companies in the Philippines that launched a mobile app, available for both iOS and Android devices. The NorthPine Land Mobile App gives clients and sellers easy and quick access to NLI projects and updates.

Beyond owning a property

As shared by the leaders of the company, the value of turning dreams into a reality lies in creating a sense of community and better lifestyle than simply building roofs over people’s heads.

NLI President Alan Cruz said, "We believe families deserve more than a place to settle down. People need communities that redefine the way of living. NorthPine Land is a company that does further than answering demands for houses. It is determined to understand what the market really needs especially in the fast-changing world."

Furthermore, Cruz explained that design, quality construction, lifestyle amenities, continuing estate management and value are the foundations in developing all NorthPine projects. Such are the ideals of fine living that distinguish them from the rest. These are reflected in its prestigious portfolio of projects namely, Montana Views (Pampanga), Greenwoods, Wind Crest, Kahaya Place, Kohana Grove (Cavite), Forest Ridge (Antipolo), South Hampton (Laguna) and Lexington (Pasig).

Master-planned to achieve a place where dreams come to life, the design and architectural themes of these properties vary from Mediterranean, Modern & Tropicalized American, Modern Asian to Victorian. First-rate and stylish amenities maintained in all its property developments mirror the company’s aspirations to improve the lifestyle of its residents. These are in addition to the high-quality houses and community features that NLI builds.

Making more dreams come to life

To further the efforts in achieving even bigger milestones, NLI is keen in exploring fresh angles and avenues possible. As it makes dreams come to life through its philosophy of constantly expanding and innovating, NLI keeps its portfolio of projects growing. Moreover, part of the process is to increase its manpower and open more career opportunities.

Simultaneous with turning 20 this year, NLI also kicked off a new chapter in its business venture. The company is exploring new territories after years of dedicated efforts to change the landscape of South Luzon and Eastern Manila areas. This time, NLI sets its footprint in the Northern regions.

Earlier in July, NLI launched Montana Views, a promising property in the City of San Fernando and Mexico, Pampanga. This is NLI’s maiden project in Central Luzon and North of Manila. Making its movement greatly felt in the area, the company also activated several campaigns and actions to introduce the project to Kapampangans and people around the region.

In the field of real estate, players must be in the cutting-edge to remain in the race. For NorthPine Land, the key is to stay true to its promise and constantly strive to offer more in response to the changing needs of people. As it advances in its mission, NLI endeavours to make more dreams come to life for another 20 years and more.

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