It is important for professionally certified coaches and trainers to understand why some people seem so highly motivated to achieve their goals and why others seem to go along for the ride. We start by discussing two related motives that influence performance and participation in sport achievement: achievement motivation and competitiveness.

Student Success Stories

Learning how to become a life coach at the Spencer Institute has been a great way for me to grow my coaching business. I really liked that I could work full time while learning life coaching on my own time schedule. Not only do I now have coaching clients, but I also attract more psychotherapy clients who choose me because I can offer coaching in addition to psychotherapy.

Jeanne Asmawww.JeanneAsma.com

Earning the Spencer Institute's Wellness Coach Certification was an excellent addition to existing education and experience. I now have a highly successful blog, healthy cooking business, cook books and much more. The sky is the limit.