For Android, you can get a ready for the app market binary file (Release binary). Just take the file and upload it to Android Market. It’s that simple. You can watch a webinar where an app is built, exported for Android and published.

iOS is little bit more involved (Apple requires to provide your developer information to build). There are two ways to go about it. First, export the app as xCode project and then follow the steps outlined in this guide to build the app.