Blog Profiles: Social Media and PR

Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting, contributing, and blogging about the space. Do you have a blog that deserves recognition? Tell Christine why on PR Newswire for Bloggers.

This week’s blog profiles took some time and thought.

Social media and public relations are things that I live, work, and practice every day. It’s an ongoing lesson.

With that in mind, I found a great many social media and PR blogs that it was hard to whittle down the pack. I could easily review double the number that I came up with here. (Maybe that’s also my way of setting up a Part 2 in the future. We shall see.)

So let’s jump right in.

{grow} is the social media marketing blog of Mark Schaefer, executive director of Schaefer Marketing Solutions.

“You’re in marketing for one reason: Grow,” Schaefer says on his blog. “Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help.”

This blog is full of great information, which isn’t that surprising considering Schaefer’s 30 years of global sales and marketing experience.

Social Media Examiner is managed by founder and CEO Michael Stelzner. The site has more than 90 writers who produce original content for it, and its audience appears to be pretty loyal with some 230,000 email subscribers.

“Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales,” the blog says. “Our mission is to help you navigate the constantly changing social media jungle.”

In the latter post, writer Maren Lau, CMO of media and marketing company IMS Internet Media Services which helps fast-moving businesses expand to Latin America, talks about attending SXSW for the first time this year.

“SXSW is a platform from which innovators can proclaim that digital businesses not only need to prove profitable, scalable models but should also inspire joy and create social value,” Lau said.

“We talk a lot about the online visibility of press releases, but we’ve never lost sight of the fact that the No. 1 reason why most organizations use PR Newswire is to reach professional journalists with their message,” Skerik writes.

Also, if you’re interested in learning how newsroom staffs recently changed, check out the newest issue of MEDIAware, which discusses media moves at CBS Evening News, The Onion, and The Huffington Post.

Christine Cube is a media relations manager with PR Newswire and freelance writer. Follow her @cpcube.