Neuromarketing solutions are being increasingly
implemented in smartphones and wearable devices. These solutions attempt to
deliver better marketing products and campaigns by measuring subconscious
reactions of users to a product or message. The emergence of mobile phones with
inbuilt eye tracking and biometric measurement capability can be largely
thanked to these marketing solutions. According to a report by Transparency
Market Research (TMR), the global market for neuromarketing solutions is
expected to expand at a CAGR of 10.2% from 2017 to 2025, rising to a value of
US$2.20 bn by 2025 from US$0.94 bn in 2016.

The field of neuromarketing is on the verge of a
breakthrough with the growing emphasis on product differentiation by smartphone
manufacturers. For instance, in January 2016, Apple acquired Emotient, a
startup that provides artificial intelligence (AI)-based tools to read emotions
and analyze facial expressions. Using this technology, Apple is set to
introduce a 3-D camera on iPhone 8, which is estimated to be better at reading
facial expressions.

Why are
organizations across the world increasingly acknowledging neuromarketing
solutions?

Neuromarketing solutions are rapidly gaining popularity
in the media and advertising and telecommunication sectors. Several large
enterprises worldwide are paying high attention to various aspects of
neuromarketing, which will help them in gaining clarity over the response of
these solutions on media and, particularly, their own advertising campaigns.
This, as a result, is impacting the global neuromarketing solutions market
positively. A TMR analyst states that the booming trend of studying the consumer
behavior is likely to provide significant momentum to the market.

On the other hand, complex regulatory scenario and issues
related to cost, mobility, and scalability are limiting the market from
realizing its utmost potential. Nevertheless, the emergence of online
neuromarketing as a standard for testing prototypes, ad campaigns, and
packaging designs is likely to augur well for the growth of the growth of the
market in the coming years.

Which will be the
major attractive regional markets for key players during the forecast period?

Geographically, North America will continue to be the
leading destination for prominent participants in the global neuromarketing
solutions market until 2025. The region is headquarter of a large number of
players, which provides it an edge over others. Europe is also likely to
account for a large share in the revenue pie, owing to the increasing
investments and economic developments in the U.K.

Asia Pacific is anticipated to register a healthy CAGR during
the review period, with China being at the forefront of growth. The
proliferation of smartphones and flourishing growth of the media sector are
contributing to the growth of the region. Some of the leading companies in the
global neuromarketing solutions market are Cadwell Industries Inc., EB Neuro
S.p.A., ISCAN Inc., Compumedics Ltd., LC Technologies, SR Research, iMotions,
SensoMotoric Instruments, and Tobii Technology