by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne ListsThen we came up with six absolute locks for triggering views. Here goes: Host original content. And fast. MORE

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. MORE

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show. What’s Next? Image source. How do I subscribe? MORE

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality. MORE

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image. If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good. by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Then what? MORE

They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. They implemented Hubspot’s platform , which allowed them to centralize their digital marketing efforts and use one portal for all social media posts. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience. found three great case studies: CASE STUDY #1 – SAGE SOFTWARE. CASE STUDY #3 – TM LEWIN. MORE

We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry. from Hubspot blog. Blogging Communications Marketing Circle Research EloquaHubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. If it is not shared, it is not discovered. MORE

“ The Content Grid version 2 ” – by Eloqua. “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. MORE

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future. MORE

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Email Marketing Lead Nurturing MORE

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). As I say, pretty much what we suspected. MORE

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. should note that Eloqua serves a very different market than HubSpot. HubSpot is going big – on small business. by Joe Payne | Tweet this. MORE

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not. MORE

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue. MORE

Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. It interferes with life. What do you think? MORE

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Maybe I am being too picky. What do you think? MORE

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean? MORE

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. MORE

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Social Media B2B marketing Constant Contact General Electric hubspot pinterestIBM Juniper CSC. CSC MORE

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. products are pretty stable, too. MORE

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy. MORE

The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. One of the components of the ranking is the ratio of followers to followings, and Hubspot, like the other companies gaining followers, did not increase the people they were following accordingly. Hubspot ( @Hubspot ). 3. Other B2B company Twitter accounts that were ranked, but did not make the top 10 were @Accenture , @Eloqua , @Intel , @MarketingSherpa , @Oracle , @Salesforce and @SAP. March 2011). Ranking. 1. Change. MORE

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. MORE

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier. MORE

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider. 4. MORE

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not. MORE

Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. Rather than invest in a sponsorship, you decide to get cute. Always loved that. MORE

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it. MORE

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it. MORE

Do they go with a top-of-the-line tool like Eloqua, or Marketo? Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!” MORE

Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Marketo, HubSpot, & Pardot. HTTP POST/GET. MORE

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Companies that prefer a more organic model (create great content, facilitate sharing) may prefer Eloqua Social Suite. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It also gives marketers options. MORE

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. You also compete against Salesforce and Google, each of whom recently made strategic investments in the company. Of course, it’s not only HubSpot in this crowded segment. MORE

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloquahubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. The report is available as a free download from the Spear Website. MORE

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email. MORE

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Email Marketing Lead Nurturing

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean?

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). As I say, pretty much what we suspected.

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloquahubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. The report is available as a free download from the Spear Website.

Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. It interferes with life. What do you think?

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider. 4.

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. should note that Eloqua serves a very different market than HubSpot. HubSpot is going big – on small business. by Joe Payne | Tweet this.

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. HubSpot didn’t make that claim for its Performable deal, which shows an admirable sense of reality.

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Social Media B2B marketing Constant Contact General Electric hubspot pinterestIBM Juniper CSC. CSC

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne ListsThen we came up with six absolute locks for triggering views. Here goes: Host original content. And fast.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloquahubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. The report is available as a free download from the Spear Website.

Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. It interferes with life. What do you think?

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider. 4.

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Companies that prefer a more organic model (create great content, facilitate sharing) may prefer Eloqua Social Suite. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It also gives marketers options.

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. You also compete against Salesforce and Google, each of whom recently made strategic investments in the company. Of course, it’s not only HubSpot in this crowded segment.

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Maybe I am being too picky. What do you think?

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image. If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good. by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Then what?

We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry. from Hubspot blog. Blogging Communications Marketing Circle Research EloquaHubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. If it is not shared, it is not discovered.

They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. They implemented Hubspot’s platform , which allowed them to centralize their digital marketing efforts and use one portal for all social media posts. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience. found three great case studies: CASE STUDY #1 – SAGE SOFTWARE. CASE STUDY #3 – TM LEWIN.

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. One of the components of the ranking is the ratio of followers to followings, and Hubspot, like the other companies gaining followers, did not increase the people they were following accordingly. Hubspot ( @Hubspot ). 3. Other B2B company Twitter accounts that were ranked, but did not make the top 10 were @Accenture , @Eloqua , @Intel , @MarketingSherpa , @Oracle , @Salesforce and @SAP. March 2011). Ranking. 1. Change.

“ The Content Grid version 2 ” – by Eloqua. “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics.

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. products are pretty stable, too.

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not.

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). But… you just broke part of your lead gen machine. Maybe not.

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. Rather than invest in a sponsorship, you decide to get cute. Always loved that.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show. What’s Next? Image source. How do I subscribe?

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.

Do they go with a top-of-the-line tool like Eloqua, or Marketo? Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!”

Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Marketo, HubSpot, & Pardot. HTTP POST/GET.

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.