Dual Model Kit Optimus Prime discontinued already?

ok, I may be jumping the gun here or overreacting, but this comes off as weird to me.
Go to BBTS.com to see if Optimus is in stock, interested in putting him on order.
He's out of stock...fair enough, as there's some youtube vids going on about how awesome the kit is.
I check HLJ, and he's DISCONTINUED. Didn't he just come out? Maybe it's just a fluke.
I check Amazon, no results.
I check TFSource, no results.
I check GOOGLE, no results.

What's going on? How can this product be nowhere to be found, let alone LISTED when it just came out recently? This kit wasn't a limited production run, was it? Can someone offer some insight as to what this might be?
I was looking forward to building this when I got back home from overseas, but I don't want to have to resort to paying crazy ebay prices to do so. He's expensive enough as is!