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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.

An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

In his acclaimed memoir Intern, Sandeep Jauhar chronicled the formative years of his residency at a prestigious New York City hospital. Doctored, his harrowing follow-up, observes the crisis of American medicine through the eyes of an attending cardiologist. Hoping for the stability he needs to start a family, Jauhar accepts a position at a massive teaching hospital on the outskirts of Queens. With a decade's worth of elite medical training behind him, he is eager to settle down and reap the rewards of countless sleepless nights. Instead, he is confronted with sobering truths. Doctors' morale is low and getting lower. Blatant cronyism determines patient referrals, corporate ties distort medical decisions, and unnecessary tests are routinely performed in order to generate income. Meanwhile, a single patient in Jauhar's hospital might see fifteen specialists in one stay and still fail to receive a full picture of his actual condition. Provoked by his unsettling experiences, Jauhar has written an introspective memoir that is also an impassioned plea for reform. With American medicine at a crossroads, Doctored is the important work of a writer unafraid to challenge the establishment and incite controversy.

Sorrel King was a 32-year-old mother of four when her eighteen-month-old daughter, Josie, was horribly burned by water from a faulty water heater in the family’s new Baltimore home. She was taken to Johns Hopkins—renowned as one of the best hospitals in the world—and Sorrel stayed in the hospital with Josie day-in and day-out until she had almost completely recovered. Just before her discharge, however, Sorrel noticed something was wrong—Josie was looking pale, she appeared severely dehydrated, and her eyes were rolling back in her head. Sorrel pleaded with the doctors and nurses (many of whom she had become close to) that something was wrong, and they agreed to stop administering Josie methadone, the narcotic they were using to wean her off morphine. Josie had begun noticeably improving when a new nurse approached her with a syringe of methadone. When Sorrel tried to stop her from administering the drug, the nurse said that the orders had been changed again. Sorrel, against her better judgment, decided that Hopkins must know best, and stepped back. Almost as soon as the drug had been injected into Josie’s system, she went into cardiac arrest. The doctors raced to save her, but by the time they stabilized her, Josie was brain dead, her organs shutting down one by one. She passed away shortly thereafter, her family having made the choice to take her off life support.

In the days and months that followed, Sorrel went through the tumultuous processes of grieving. For a while, she thought she would not survive; suicide and alcohol both seemed like viable escape possibilities, and Sorrel toyed with both. But ultimately it was her rage that kept her alive—rage at the doctors, at Hopkins, and at the medical institution that had allowed this to happen. She wanted the doctors to feel the same pain she had caused them. She wanted to destroy Hopkins “brick by brick.” Dizzy with grief, she came close to ending her marriage, but slowly pulled herself and her life back together, for the sake of her family, and for the memory of Josie.

It was around this time that Sorrel learned a staggering fact—though indeed an error, Josie’s death wasn’t a fluke in the statistical sense of the word. About 98,000 American patients die a year as the result of medical error, making it the fourth most prevalent cause of death in the US. Armed with this fact, the money from her settlement with Hopkins, and a vague awareness that Josie’s death could have been prevented, Sorrel began to penetrate the healthcare industry. An appearance on Good Morning America and a long article in the Baltimore Sun raised the public profiles of her and her mission, while speaking requests began to pour in from hospitals and healthcare groups across the world. For the most part, medical errors had simply not been talked about; most doctors involved in them were paralyzed by remorse and fear of lawsuits, while the patients were dead or badly injured and their families crippled by grief. Sorrel was helping to pull back the curtain on an all-too-common killer, and the world of healthcare knew it. Despite some initial resistance, most in the industry came to welcome her message, and to look to her for answers. With the help of other patient safety advocates—many of them doctors, and some of them the very Hopkins officials who had defended the hospital after Josie’s death—Sorrel and The Josie King Foundation began to develop and implement in hospitals basic programs that emphasize communication, respect of the patient, and attentiveness to their concerns. Rapid Response Teams, for instance, can be called from the beside by patients or their families who feel they are experiencing a serious change in their condition that is not getting sufficient attention from hospital floor staff. A team made up of doctors, nurses and a patient relations coordinator responds quickly to evaluate the patient and develop a plan for care. This is just one example of a program that came out of Sorrel’s efforts, and it’s in place in hospitals across the country, and has saved countless lives.

Sorrel’s account of her unlikely path from grieving parent to nationally renowned advocate is interwoven with descriptions of her and her family’s slow but steady road to recovery, and ends with a deeply affecting description of a ski trip they took recently. The sun is shining, her children are healthy, and they are all profoundly happy—a condition that Sorrel has learned to appreciate all the more for Josie.

The book ends with a resource guide for patients, their families, and healthcare providers; it includes information about how to best manage a hospital stay and how to handle a medical error if one does occur. Two prominent characters from the story, Hopkins’ lawyer Rick Kidwell and Paul Bekman, the personal injury attorney who handled the case for the King family, have come together to contribute advice in a Q & A section, and Sorrel also provides lists of general advice, useful online resources, and essential books on the subject.

Hospitals have long relied on the heroics of one brilliant nurse or doctor to save the day. Such heroics often result in temporary workarounds and quick fixes that leave not only patients and quality care at risk, but also increase costs. This is the story of an organization breaking that habit. Like a growing number of healthcare organizations around the world, ThedaCare, Inc. has been using lean thinking and the principles of the Toyota Production System to improve quality of care, reduce waste, and become more reliable. But lean thinking was incompatible with ThedaCare’s old top-down, hero-based system of management. Kim Barnas, former SVP of ThedaCare, shows us how she and her team created a management system that is stable and lean, to spur continuous improvement.

Beyond Heroes shows the reader, step by step, how ThedaCare teams developed the system, using the stories of its doctors, nurses and administrators to illustrate. The book explores each of the eight essential components of the lean system, from front-line problem solving with the scientific method to daily team huddles and creating standard work for leaders all the way to the top of an organization. Finally, the author introduces four executives from healthcare systems across North America who have implemented ThedaCare’s system and share the lessons they learned along the way.

Beyond Heroes is not just a call to action or an argument for a better healthcare system. It is a necessary roadmap through the rocky terrain ahead, one that healthcare leaders can customize to their special needs.

Take control of your patient satisfaction with the Physician’sGuide to Surviving CGCAHPS & HCAHPS by Trina E. Dorrah, MD, MPH. Aspatients demand more from their healthcare providers, publicly reported,standardized patient satisfaction surveys are now the norm.

Despite the importance of these surveys, medical education oftendoes not teach healthcare providers how to improve patient satisfaction andsucceed with CGCAHPS and HCAHPS. That is, until now.

Doctors,physician assistants, nurse practitioners, and students alike will quicklylearn how to improve their patients’ satisfaction with Dr. Dorrah’s essentialPhysician’s Guide to Surviving CGCAHPS & HCAHPS.

The Training Manual is the premier reference and review publication for individuals preparing for examinations given by The Certification Board for Sterile Processing and Distribution. It is a concise, applicable tool that can be used for orientation, training, and instructional programs in health care facilities and in institutions for learning. The Fifth Edition of the manual is the largest and most comprehensive to date.

Being Mortal, written by Atul Gawande, brings to light an array of concepts involving death, mortality, aging, and terminal illness. Gawande includes extensive research and chronicles the stories of his patients, other doctors’ patients, and his own family members. The resulting book informs readers about many circumstances and scenarios that can help people find the best route through their or their family members’ final days, months, or years…

Key Takeaways

1. Nursing homes were not created to assist the elderly with their dependency on others or provide a better option than poorhouses. They were created to clear out hospital beds.

2. Assisted living arose from the need for an alternative to nursing homes that could give patients more independence and control over their lives.

3. At the end of their lives, most people want more than to merely survive, which is where medical institutions, nursing homes, and assisted living can fall flat.

4. People need to ask themselves what would make life worth living when they are ill, old, frail, or dependent on others for daily care.

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread of Being Mortal:

• Key Takeaways of the book • Introduction to the important people in the book • Analysis of the Key Takeaways

A warts-and-all exploration of the struggles suffered and triumphs achieved by America's health-care professionals, Hospital follows a year in the life of Maimonides Medical Center in Brooklyn, which serves a diverse multicultural demographic. Unraveling the financial, ethical, technological, sociological, and cultural challenges encountered every day, bestselling author Julie Salamon tracks the individuals who make this complex hospital run-from doctors, patients, and administrators to nurses, ambulance drivers, cooks, and cleaners. Drawing on her skills as an award-winning interviewer, observer, and social critic, Salamon reveals the dynamic universe of small and large concerns and personalities that, taken together, determine the nature of care in America.

Bangkok, Thailand, June 25, 2014 – The market study by Rubicon Strategy Group provides an extensive market overview based on on-the-ground surveys and interviews with business leaders, consumers and customers (pharmacies, drugstores, hospitals and doctors). Part of Rubicon's ‘Asia Market Series’, it is the first publication that uncovers the opportunities for healthcare companies to expand to Myanmar.

The country opening up and the ASEAN Economic Community becoming reality in 2015 are expected to spur growth for healthcare companies and Market Expansion Services providers in Myanmar. According to Rubicon’s study, consumer spending on over-the-counter healthcare products is anticipated to grow three-to-four-times in size, from about USD 140 million in 2013 to USD 480 million by 2020.

The research further shows that the medical devices market in Myanmar is anticipated to grow threefold by 2020. Meanwhile, eight out of ten ofMyanmar’s consumers are willing to spend more on healthcare products and services if they have access to better options.

The strong overall market growth is partly driven by the vast increase in government spending on pharmaceuticals and medical devices. Specialty products, in particular cardiovascular, diabetes and oncology products are expected to experience high growth rates for the next years.

Challenges to enter the Myanmar healthcare market however remain. Comparing the healthcare systems worldwide, Myanmar was recently ranked 190th and last by the World Health Organization (WHO). Rubicon’s study confirms that collaborating with a local distribution partner is the only viable means of efficiently accessing the market in Myanmar. This is due to Myanmar’s opaque regulatory environment, the abundance of counterfeit products, complex channels to market and the extremely fragmented point of sale network.

Dr. Varun Sethi, DKSH's General Manager, Business Unit Healthcare in Myanmar, said: “With the opening of Asia’s economy, Myanmar offers great potential for healthcare companies. Companies intending to expand in Myanmar should look for an experienced partner with the knowledge and connections to reach a broad range of channels and consumers. With our 15 years of experience in Myanmar and almost 150 years in Asia, DKSH is well-positioned to help companies explore the opportunities in Myanmar.”

The study results are captured in the 115-page Myanmar healthcare report, which provides an extensive market overview and insights for healthcare companies exploring opportunities in the country. The full report is available online on Health Intel Asia.

About Rubicon Strategy Group

Rubicon Strategy Group is a boutique consulting firm specialized in market access work for emerging economies in the healthcare, biotech and senior care industries. Rubicon has a focus on China and has completed research and market access projects in the pharmaceutical, private hospital, senior housing and home healthcare sectors in China.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 735 business locations in 35 countries – 710 of them in Asia – and 26,700 specialized staff, DKSH generated net sales of CHF 9.6 billion in 2013.

DKSH Business Unit Healthcare

is the leading Market Expansion Services provider for healthcare companies seeking to grow their business in Asia. Custom-made offerings comprise registration and market entry studies as well as importation, customs clearance, marketing and sales to physical distribution, invoicing and cash collection. Products available through DKSH Healthcare include ethical pharmaceuticals, consumer health, over-the-counter (OTC), as well as medical devices. With 150 business locations in 14 countries and around 9,050 specialized staff, Business Unit Healthcare serves over 160,000 customers and generated net sales of around CHF 4.3 billion in 2013.

Now in its 26th year, U.S. News' annual guide to U.S. hospitals helps both consumers and medical professionals find the best hospitals and understand the latest trends in healthcare. Created by a team of health journalists and healthcare experts, this popular guidebook provides U.S. News' exclusive rankings of the best adult hospitals and children's hospitals in the U.S. for cancer, orthopedics, cardiology, neurology, and other medical specialties. Plus, rankings of the best hospitals in the 100 largest metro areas, the best diet plans (as chosen by nutrition experts), and the most-recommended over-the-counter products for more than 30 common conditions and needs. Ê

This edition is an exact replica of the print edition. The book contains advertisements from leading hospitals and healthcare organizations, whose support enables this important guidebook to be offered at such an affordable price.Ê

Chapters include:Ê

¥Ê The Patient of the Future: Dr. Eric Topol, a top healthcare thought leader and author, describes how smart tools will empower people to diagnose and treat themselves at home ¥ How 3D printing, telemedicine, and superbugs are transforming healthcareÊ

¥Ê Tapping the Power of Bionics: Meet a real Robocop, who was paralyzed from the waist down but is now back to work thanks to a bionic exoskeletonÊ

¥Ê A Game Changer in the Cancer Fight: New drugs spur the body's own defenses to attack tumors, sometimes with amazing resultsÊ

¥Ê Marijuana as Medicine: It's a miracle cure for some and is even being tested as a cancer treatment. But research shows limited effectiveness for many approved medical marijuana treatmentsÊ

¥Ê A special guide to children's health, with in-depth looks at vaccines, anesthesia, allergies, school lunches, and sleep issuesÊ

¥Ê The growing field of patient navigators is helping steer sick people to the right careÊ

¥Ê The Travel Trend: Why more companies are paying employees to travel for surgery

¥Ê The St. Jude Story: An in-depth profile and photo essay of the only comprehensive cancer center that is dedicated just to children

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Over the course of several weeks in June and July of 2014, Rubicon Strategy Group conducted close to forty interviews with country managers of pharmaceutical and device companies, director level administrators in public and private hospitals, successful pharmacy and medical device shop owners, and entrepreneurs at the forefront of the cutting edge in the Vietnam healthcare market. In addition the team went out and conducted a validated survey questionnaire of consumers to judge their preference for particular products, and their preference for healthcare access options in the public and the private sector.

The goal of this paper revealed itself in the course of compiling the data: to bring out insights from the front lines of the sales channels and the business models that make up the pharmaceutical and medical device markets in Vietnam. It is the hope of the authors that the information presented in this way can help inform sales strategies and the development of value add services for companies involved in the marketing and/or distribution of drug and medical device products in Vietnam.

On the eve of a pair of large negotiations, - a free trade agreement negotiation between the EU and Vietnam, set to be finalized in October 2014, and the negotiation of the Trans Pacific Asean partnership – it was found that much of the conversation with healthcare system company representatives and sales channel participants turned to the issue of the public tender system as well as some of the hardships brought on by Vietnam’s ongoing healthcare market reform. Consequently, one section of this report is geared towards exploring how the policy and regulatory level challenges of the current tender process. However, in constructing this section it became clear that the value of the research conducted during this study is not simply in explaining the tender process as it is supposed to function at the policy level and the attendant issues that stem from that design, but also highlighting how the tender process impacts the decision making of pharmaceutical and medical device executives in-country, in real time, as well as how it impacts the various operators across sales channels. In other words, a core value of the study is necessarily attendant to its exploration of the strategies currently being employed by executives active in Vietnam’s healthcare market.

In trying to present a picture of the ground-level impacts of policies and regulatory structures impacting Vietnam’s healthcare space, it is of course important to present a clear outline of the issues that the research revealed. At the same time, it became apparent to fully communicate the ground-level happenings as they related to the tender process, it was also helpful to present a series of case studies that would help add color and nuance to the issues clearly presented.

Food Service Manual for Health Care Institutions offers a comprehensive review of the management and operation of health care food service departments. This third edition of the book—which has become the standard in the field of institutional and health care food service—includes the most current data on the successful management of daily operations and includes information on a wide variety of topics such as leadership, quality control, human resource management, communications, and financial control and management. This new edition also contains information on the practical operation of the food service department that has been greatly expanded and updated to help institutions better meet the needs of the customer and comply with the regulatory agencies’ standards.

Every year, one out of every ten people will need to have a surgical procedure. The majority of those needing surgery know nothing about the operating room or surgery. In Secrets from the Operating Room, author Curtis M. Chaudoin provides objective information and strategies to help improve the state and outcome of patient care before, during, and after surgery.

With more than thirty-seven years of experience as an operating room surgical salesman, Chaudoin gained an insider’s understanding of the often secretive world of surgery. In Secrets from the Operating Room, he narrates what it’s like to work as a surgical salesman and provides an overview of the state of health care. He also discusses surgical corporations and their risks and profits, and he presents an overview of hospitals and how things have changed over the years. He details the roles of the surgeons and support staff, shows how to conduct the proper research before having surgery, and offers an understanding of what happens inside the surgery suite.

Secrets from the Operating Room gives you a glimpse into the business of surgery and answers important questions about what you should know if you need an operation to increase your chances of a successful outcome.

The book is about social work interventions in the different units of the hospital, from the history of social work in the hospital setting to the different units of the hospital, including emergency room, medical intensive care units, and discharge planning. The book is important because it is about the different interventions of the social worker with patients and families.

Questions of Power: The Politics of Women's Madness Narratives is a study of autobiographical writing by women who were diagnosed with psychiatric conditions. The book explores the psychiatric pathologizing of women and the ways in which women have used autobiographical writing to rebel against forced treatment and incarceration. It also outlines the history of psychiatric treatment in the United States and examines the connection between larger social movements and reforms in the care of women mental patients. Among the American women whose narratives are discussed in the book are Elizabeth Packard, Charlotte Perkins Gilman, Mary Jane Ward, Joanne Greenberg, Jill Johnston, Kate Millett, and Susanna Kaysen. The book explores cross-contextual implications by analyzing autobiographical work by African writer Bessie Head and New Zealand writer Janet Frame. By addressing health and healing from the perspective of women patients, the book raises significant questions about psychiatric practice and mental health policy.

Did you ever wonder how an entire hospital is fed all at once, or how the food actually gets to each patient? Have you ever wondered why hospital food has such a bad reputation? Have you ever heard of gourmet food served in a healthcare setting? What We Feed Our Patients offers a behind-the-scenes look at the world of hospital food. Chef Jim McGrody has worked the last twenty-seven years in the food service business. Now, his passion for good food has turned to the treatment of patient food. Follow his culinary journey and relive his struggles, failures, and accomplishments in the quest for better food for hospital patients. Learn about the preparation of food served to the patients in hospitals and nursing homes—here’s a humorous depiction of what really goes on in hospital kitchens! You’ll learn how patients can get what they want to eat, rather than simply eating what they are given. McGrody offers insight into who to talk to if there is a problem with the food being served and provides tips on what to say and do in those instances. It is possible for hospital food to be not just nutritious, but also tasty and exciting. Jim McGrody shares how in What We Feed Our Patients.

If a teaching hospital loses funding, what is the next option? Mergers of Teaching Hospitals in Boston, New York, and Northern California investigates the recent mergers of six of the nation's most respected teaching hospitals. The author explains the reasons why these institutions decided to change their governance and the factors that have allowed two of them to continue to operate while forcing the third to dissolve after only 23 months of operation. The case studies contained within this book rely on an impressive amount of research. Notably, instead of citing only published articles and books, the author includes information from numerous, extensive personal interviews with key participants in the various mergers. With this research the author not only presents to the reader a picture of why these mergers came about, but also investigates how the organizations have fared since joining together. The mergers are analyzed and compared in order to identify various methods of merger formation as well as ways in which other newly formed hospitals might accomplish a variety of important goals. Offering a spectacular account of some of the mergers that occurred in the health care field at the close of the twentieth century, these stories provide insight into academia's relationship with teaching hospitals and the challenges involved in bringing prestigious and powerful medical institutions together. The institutions discussed are Partners, the corporation which includes the Massachusetts General Hospital and the Brigham and Women's Hospital, New York-Presbyterian Hospital, the union of the New York and Presbyterian hospitals in New York City, and the UCSF Stanford, the merged teaching hospitals of the University of California, San Francisco and Stanford. This book will particularly appeal to professionals and academics interested in medicine, business, and organizational studies. John Kastor is Professor of Medicine at the University of Maryland School of Medicine. From 1984 to 1997, he was Theodore E. Woodward Professor of Medicine and Chairman of the Department of Medicine at Maryland and Chief of the Medical Service at the University of Maryland Hospital. Dr. Kastor is also the author of Arrhythmias.

Travel back to the 1960s and walk the halls of Chicago’s Cook County Hospital with Douglas R. Gracey, a medical intern eager to learn the ways of medicine, help patients and impress his colleagues.

Back then, medical education was different. Diagnosis was not so certain, treatment options were severely limited and patients, for the most part, expected less from their doctors.

The patients at Cook County Hospital had to deal with poverty, racial discrimination and social stigma in addition to the symptoms caused by their diseases. The county system was the only realistic option for pregnant black women and other marginalized members of society. The hospital also faces dilemma as they suffer from poor management, rampant patronage, payroll padding and contract rigging.

Join Gracey in Chicago, where he must learn how to succeed in a broken system while providing care to his patients. Along the way, find out how medical education has changed in Intern in the Promised Land: True Stories from Cook County Hospital.

In the last fifteen years, the field of palliative care has experienced a surge in interest in spirituality as an important aspect of caring for seriously ill and dying patients. While spirituality has been generally recognized as an essential dimension of palliative care, uniformity of spiritual care practice has been lacking across health care settings due to factors like varying understandings and definitions of spirituality, lack of resources and practical tools, and limited professional education and training in spiritual care. In order to address these shortcomings, more than forty spiritual and palliative care experts gathered for a national conference to discuss guidelines for incorporating spirituality into palliative care. Their consensus findings form the basis of Making Health Care Whole. This important new resource provides much-needed definitions and charts a common language for addressing spiritual care across the disciplines of medicine, nursing, social work, chaplaincy, psychology, and other groups. It presents models of spiritual care that are broad and inclusive, and provides tools for screening, assessment, care planning, and interventions. This book also advocates a team approach to spiritual care, and specifies the roles of each professional on the team. Serving as both a scholarly review of the field as well as a practical resource with specific recommendations to improve spiritual care in clinical practice, Making Health Care Whole will benefit hospices and palliative care programs in hospitals, home care services, and long-term care services. It will also be a valuable addition to the curriculum at seminaries, schools of theology, and medical and nursing schools.

Building on the foundation of the previous five editions, Hospital and Healthcare Security, 6th Edition includes new and updated chapters to reflect the current state of healthcare security, particularly in data security and patient privacy, patient-generated violence, and emergency preparedness and management. The recognized leading text in the healthcare security industry, Hospital and Healthcare Security, 6th Edition explains the basics as well as higher expertise concerns, such as the roles of design, emergency management, and policy. Conveying a wide spectrum of topics in an easy to comprehend format, Hospital and Healthcare Security, 6th Edition provides a fresh perspective for healthcare security professionals to better prepare for security issue before they occur.Offers a quick-start section for hospital administrators who need an overview of security issues and best practices.Includes a sample request for proposals (RFP) for healthcare security services and incident report classifications.General principles clearly laid out so readers can apply internationally recognized industry standards most appropriate to their own environment.The new edition includes materials that address the latest issues of concern to healthcare security professionals, including security design, emergency management, off-campus programs and services, and best practices in mitigating patient-generated violence.

What happens when a person with dementia is hospitalized? It is usually a fall, a hip fracture, a serious infection, or an acute exacerbation of congestive heart failure, diabetes, or another chronic medical condition that precipitates hospitalization, not the person's demenetia. This book provides insights into the issues and gaps in quality of hospital care for patients with dementia.

The book will helps practitioners improve the experiences that patients with dementia encounter in acute care settings by offering actual case examples provided by managers of assisted living, emergency rooms, and community geriatric cases; by persons with dementia who live alone; and by other doctors and nurses who care for these patients. These case examples illustrate the challenges faced and suggest strategies for successful and appropriate treatment planning.

This book will be useful for all hospital practitioners who encounter patients with dementia, from administrators, to nurses, social workers, physicians, gerontologists, and psychologists.

Continuing its superiority in the health care risk management field, this sixth edition of The Risk Management Handbook for Health Care Organizations is written by the key practitioners and consultant in the field. It contains more practical chapters and health care examples and additional material on methods and techniques of risk reduction and management. It also revises the structure of the previous edition, and focuses on operational and organizational structure rather than risk areas and functions. The three volumes are written using a practical and user-friendly approach.

Understanding Hospital Coding and Billing: A Worktext, Second Edition, is your complete guide to the world of hospital billing from patient intake through the entire billing process, covering inpatient and outpatient coding and billing. This resource presents concepts in an outline format, with room in the margins to take notes, and practice exercises and case studies to test your knowledge. An appendix of inpatient and outpatient case scenarios is available for use with SimClaim UB-04 practice software for electronic claims completion.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

While the modern science of medicine often seems nothing short of miraculous, religion still plays an important role in the past and present of many hospitals. When three-quarters of Americans believe that God can cure people who have been given little or no chance of survival by their doctors, how do today’s technologically sophisticated health care organizations address spirituality and faith? Through a combination of interviews with nurses, doctors, and chaplains across the United States and close observation of their daily routines, Wendy Cadge takes readers inside major academic medical institutions to explore how today’s doctors and hospitals address prayer and other forms of religion and spirituality. From chapels to intensive care units to the morgue, hospital caregivers speak directly in these pages about how religion is part of their daily work in visible and invisible ways. In Paging God: Religion in the Halls of Medicine, Cadge shifts attention away from the ongoing controversy about whether faith and spirituality should play a role in health care and back to the many ways that these powerful forces already function in healthcare today.

This work provides in-depth information and analysis of Confederate medicine in the Army of Tennessee using primary sources and individual patient records in a form not previously available. There are 213 diagnosis, approximately 18,000 patients for thirteen states, and more than 860 numbered and named units. The two hospitals under discussion originated in Atlanta in 1862 and moved to Vineville, Georgia, in 1864 before Atlanta fell. One later moved to Cornith to support General John B.Hood. They both finally closed in Opelika, Alabama in 1865. Effects of changing numbers of admissions, three major relocations, limited bed space, at times too few surgeons, and the the disintegrating Southern railroad system are detailed. Since the original data are derived from various primary sources with different methods of recording and some incomplete records, the data and the methods of collecting and collating it are described. Use of individual patient records allowed analysis of Confederate Army of Tennessee disease patterns and patient dispositions. Patient care was also impacted by frequent changes in rules and regulations, and orders in response to military events. Prognostications, the ability to predict outcome of diseases and wounds, were required by the surgeons to carry out the various orders determining patient disposition. This aspect of Civil War medicine has not been previously discussed. Problems with comparing various published Civil War medical data with the present material are examined. Included in the book is a CD-ROM of the complete patient listings of more than 18,000 patients.

Kaiser Permanente is the largest managed care organization in the country. It also happens to have the largest and most complex labor-management partnership ever created in the United States. This book tells the story of that partnership-how it started, how it grew, who made it happen, and the lessons to be learned from its successes and complications. With twenty-seven unions and an organization as complex as 8.6-million-member Kaiser Permanente, establishing the partnership was not a simple task and maintaining it has proven to be extraordinarily challenging.

Thomas A. Kochan, Adrienne E. Eaton, Robert B. McKersie, and Paul S. Adler are among a team of researchers who have been tracking the evolution of the partnership between Kaiser Permanente and the Coalition of Kaiser Permanente Unions ever since 2001. They review the history of health care labor relations and present a profile of Kaiser Permanente as it has developed over the years. They then delve into the partnership, discussing its achievements and struggles, including the negotiation of the most innovative collective bargaining agreements in the history of American labor relations. Healing Together concludes with an assessment of the Kaiser partnership's effect on the larger health care system and its implications for labor-management relations in other industries.

This study on assessment issues in health care delivery in hospitals is based on four years of extensive research at two very different sites. Wiener examines the quest to assess the quality of delivery services in theses hospitals and to make them accountable for the care they provide. Her approach is different from other such studies as a result of the length of time devoted to the research and the juxtaposition of what hospital professionals are told they should do and what, in fact, they do. The Elusive Quest offers a model for future studies at other sites, and will serve in its own right as an essential tool for upper-level courses in medical sociology, public policy, healthcare management, and public health.

The thoroughly revised and updated fourth edition of Foodservice Manual for Health Care Institutions offers a review of the management and operation of health care foodservice departments. This edition of the book—which has become the standard in the field of institutional and health care foodservice—contains the most current data on the successful management of daily operations and includes information on a wide range of topics such as leadership, quality control, human resource management, product selection and purchasing, environmental issues, and financial management.

This new edition also contains information on the practical operation of the foodservice department that has been greatly expanded and updated to help institutions better meet the needs of the customer and comply with the regulatory agencies'standards.

Learning objectives, summary, key terms, and discussion questions included in each chapter help reinforce important topics and concepts. Forms, charts, checklists, formulas, policies, techniques, and references provide invaluable resources for operating in the ever-changing and challenging environment of the food-service industry.

Coding Surgical Procedures: Beyond the Basics helps both learners and professionals to develop the necessary coding skills required beyond the basic level. Surgical coding is the most difficult component of procedure coding. Each chapter focuses on the clinical aspect of surgical procedures and its application to procedure coding. Surgical procedures are mapped to official coding guidelines for an in-depth understanding of correct coding practice, and each chapter includes case studies, exercises, and resources to enhance the learner's knowledge of surgical procedure coding. A partial answer key appears in the appendix so independent learners can check their progress exercises and case studies. Includes a free trial of EncoderPro.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A unique, in-depth discussion of the uses and conduct of cost-effectiveness analyses (CEAs) as decision-making aids in the health and medical fields, this volume is the product of over two years of comprehensive research and deliberation by a multi-disciplinary panel of economists, ethicists, psychometricians, and clinicians. Exploring cost-effectiveness in the context of societal decision-making for resource allocation purposes, this volume proposes that analysts include a "reference-case" analysis in all CEAs designed to inform resource allocation and puts forth the most explicit set of guidelines (together with their rationale) ever defined on the conduct of CEAs. Important theoretical and practical issues encountered in measuring costs and effectiveness, evaluating outcomes, discounting, and dealing with uncertainty are examined in separate chapters. Additional chapters on framing and reporting of CEAs elucidate the purpose of the analysis and the effective communication of its findings. Cost-Effectiveness in Health and Medicine differs from the available literature in several key aspects. Most importantly, it represents a consensus on standard methods--a feature integral to a CEA, whose principal goal is to permit comparisons of the costs and health outcomes of alternative ways of improving health. The detailed level at which the discussion is offered is another major distinction of this book, since guidelines in journal literature and in CEA-related books tend to be rather general--to the extent that the analyst is left with little guidance on specific matters. The focused overview of the theoretical background underlying areas of controversy and of methodological alternatives, and, finally, the accessible writing style make this volume a top choice on the reading lists of analysts in medicine and public health who wish to improve practice and comparability of CEAs. The book will also appeal to decision-makers in government, managed care, and industry who wish to consider the uses and limitations of CEAs.

War, Politics, and Philanthropy: The History of Rehabilitation Medicine describes the development of this remarkable field of medical care from its inception in WWI and WWII through its dramatic expansion during the 1980s, as stimulated by the Medicare program. The book vividly describes how the field developed in response to the need for care and rehabilitation of wounded soldiers, disabled veterans, and members of the workforce in the 1940s and 1950s. It focuses on the leadership and contributions of statesman Bernard Baruch, civil servant extraordinaire Mary Switzer, physicians Henry Kessler, Frank Krusen, and Howard Rusk, and the professional and disability associations with which they collaborated. The book ends with the crescendo of the enactment of the Americans with Disabilities Act, which embodied the vision and goals of rehabilitation medicine since the 1960s.

This is an introduction to the patient monitoring technologies that are used in today’s acute care environments, including the operating room, recovery room, emergency department, intensive care unit, and telemetry floor. To a significant extent, day-to-day medical decision-making relies on the information provided by these technologies, yet how they actually work is not always addressed during education and training.

The editors and contributors are world-renowned experts who specialize in developing, refining, and testing the technology that makes modern-day clinical monitoring possible. Their aim in creating the book is to bridge the gap between clinical training and clinical practice with an easy to use and up-to-date guide.

· How monitoring works in a variety of acute care settings

· For any healthcare professional working in an acute care environment

· How to apply theoretical knowledge to real patient situations

· Hemodynamic, respiratory, neuro-, metabolic, and other forms of monitoring

Successor to the editors' groundbreaking book on medical emergency teams, Textbook of Rapid Response Systems addresses the problem of patient safety and quality of care; the logistics of creating an RRS (resource allocation, process design, workflow, and training); the implementation of an RRS (organizational issues, challenges); and the evaluation of program results. Based on successful RRS models that have resulted in reduced in-hospital cardiac arrest and overall hospital death rates, this book is a practical guide for physicians, hospital administrators, and other healthcare professionals who wish to initiate an RRS program within their own institutions.

86 short papers originating from the 13th International Symposium on Intracranial Pressure and Brain Monitoring held in July 2007 in San Francisco present experimental as well as clinical research data on invasive and non-invasive intracranial pressure and brain biochemistry monitoring. The papers have undergone a peer-reviewing and are organized in eight sections: brain injury: ICP management and cerebral physiology; hydrocephalus and cerebrospinal fluid dynamics; advanced neuromonitoring; biomedical informatics; imaging; ICP: brain compliance, biophysics, and biomechanics; stroke, subarachnoid hemorrhage, and intracerebral hematoma; and experimental studies and models. The papers address the increasing use of decompressive craniectomy for the treatment of brain edema as well after brain injury and the rapidly expanding field of advanced neuromonitoring and neuroimaging.

This Briefs Series book illustrates in depth a concept of healthcare management engineering and its domain for hospital and clinic operations. Predictive and analytic decision-making power of management engineering methodology is systematically compared to traditional management reasoning by applying both side by side to analyze 26 concrete operational management problems adapted from hospital and clinic practice. The problem types include: clinic, bed and operating rooms capacity; patient flow; staffing and scheduling; resource allocation and optimization; forecasting of patient volumes and seasonal variability; business intelligence and data mining; and game theory application for allocating cost savings between cooperating providers.

Detailed examples of applications are provided for quantitative methods such as discrete event simulation, queuing analytic theory, linear and probabilistic optimization, forecasting of a time series, principal component decomposition of a data set and cluster analysis, and the Shapley value for fair gain sharing between cooperating participants. A summary of some fundamental management engineering principles is provided.

The goal of the book is to help to bridge the gap in mutual understanding and communication between management engineering professionals and hospital and clinic administrators.

The book is intended primarily for hospital/clinic leadership who are in charge of making managerial decisions. This book can also serve as a compendium of introductory problems/projects for graduate students in Healthcare Management and Administration, as well as for MBA programs with an emphasis in Healthcare.