Auckland Art Gallery

The Body Laid Bare

The identity and campaign for Auckland Art Gallery’s major exhibition for 2017 needed to downplay the sensational aspects of a nude exhibition.

So instead we told the story of the ‘nude’ show without focusing on the images themselves. Illustrated typographic treatment was used to bring the stories behind each artwork to life and thus ‘stand in’ for the nudes in campaign channels too public for nudity, while also adding intrigue.