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Dove is running a three-minute video on YouTube in which participants work with a forensic sketch artist to describe themselves and others. The ad demonstrates how women often have a more negative perception of their own looks than strangers do, and employs the tagline "You are more beautiful than you think."

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Quiznos has released a three-minute YouTube video that comically combines themes from the upcoming films "Star Wars: Episode VII" and "Entourage." The "Startourage" video was released after several iterations were tested with YouTube audiences. "Then we could allocate the budget to the best-performing video in real time," explains Patrick McKenna, CEO of Strike Social, which helped develop the video.

L'Oreal Paris has launched a worldwide contest called "The Brush" that will award a one-year contract to an amateur makeup designer in May. Contestants can submit a three-minute video of themselves creating a look, with judges narrowing the list to the 50 top videos and the public voting for 12 winners to attend a "beauty bootcamp" in Paris.

Ogilvy Brasil Sao Paulo and Coca-Cola won top honors among agencies and brand marketers at the Cannes Lions International Festival of Creativity. Ogilvy's Dove campaign, "Real Beauty Sketches," won the Titanium Grand Prix. Wieden+Kennedy Portland was awarded independent agency of the year honors, and TBWA\Media Arts Lab's Lee Clow received a lifetime achievement award. The chief executive of Google's YouTube, Salar Kamangar, was named Media Person of The Year, and OMD Australia took home the top media agency prize.

Dove has scored a viral hit with a video for its "Real Beauty" campaign showing an FBI-trained forensic sketch artist drawing a woman first as she describes herself and then as described by a complete stranger. The stranger-described sketches came out more attractive in each case, and the ad uses the tagline "You are more beautiful than you think." The video has attracted more than 7 million views on YouTube.

Fox Broadcasting calls them "mobisodes," short for mobile episodes. An executive at Sprint calls them "snack TV." But whatever you call them, they are coming soon to your cell phone. Content and carrier companies including ESPN, MTV, Microsoft, Verizon, Sony and dozens of others all see profit potential is sending one- to three-minute bits of video to cell phones.