Reconfiguration

Understandably, companies that achieve success in a business area strive to maintain the behaviors that got them there. However, as they work to continuously stabilize themselves, the external world keeps changing around them. Sometimes the change is gradual, and other times it’s instantaneous and explosive. Regardless of the rate and magnitude of change, if the company does not adapt to the new external situation, they’re hosed.

“When you’re through changing, you’re through.” – Bruce Barton

“Without deviation from the norm, progress is not possible.” – Frank Zappa