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Monthly Archives: June 2014

What’s hot right now in Search Engine Optimization (SEO) strategies? Local marketing. Statistics indicate that 70% of individuals searching the web are doing so to find a local, small, business. Think about it. If you are a big-name company, wouldn’t you already know the brand and most like the associated URL? However, for those people looking for a small business in their area, they must find them by doing searches online. An Oshawa website designer who is an expert in local marketing online, like the Ad Army Group in Oshawa, Canada, can help small businesses drive customers to their doors.

The Benefits of a Local Oshawa Website Designer

It’s not just the programming that is important (although that’s critical), but also by hiring a local Oshawa website designer, small business owners can meet with the company face-to-face instead of relying solely on text emails and phone calls. This is particularly important in the initial stages of a project, where you want to make sure both you and your Oshawa website designer are on the same page when it comes to the look and feel of your project. It can also help reduce numerous miscommunications and back-and-forth emails that waste time and cost money.

An Oshawa website designer that understands that your business relies on foot traffic, even more so than web traffic, should know how to add tags and program sites so that it places well for your particular local area. For many small businesses, they’re not competing with the giant corporations, but with each other to gain market share in a local area. Companies which can provide an Oshawa website designer that is also a marketing expert will be making sure your business needs are met, as well as your coding needs.

How to Locate an Oshawa Website Designer and Marketing Company that Specializes in Local Businesses

The proof is in the portfolio. While an Oshwa website designer company is not always an advertising agency, Adarmygroup.ca is both a marketing consultant and website designer expert. These are some of the WOW factor sites you can see in their portfolio:

Local Sport Celebrity Sites – Not one, but several professional Canadian-born, ice hockey professionals have trusted Adarmygroup.ca as their Oshawa website designer of choice for their personal websites. Included in this list are: Ryan O’Reilly, Curtis Joseph, Darryl Sittler, and Eric Lindros. A celebrity sports site for local fans needs to be optimized for local searches using SEO techniques. Fans can look up where they’re playing, their statistics, their charitable activities, and any news on their favorite local hockey player.

Vanessa Roman’s Real Estate Site – When a big-name star of HGTV, like Vanessa Roman, went looking for a website designer, Oshawa,she didn’t go for a globally-branded site. Why? Vanessa had some very local business interests that included her real estate service. While her television personality may appeal to a global audience, her business required that she get clients in her local area. Not only that, but many of her potential customers were normally going to be in their cars cruising neighborhoods to find their next real estate buy. The Ad Army Group Marketing Services made sure her site was accessible in a mobile-friendly format to meet the needs of those customers viewing offerings on their smartphones.

South of Temperance Site – South of Temperance hired an Ad Army Group Oshawa website designer to entice people into visiting this local Toronto restaurant. With an eye towards marketing, the site was developed with luscious multimedia of tempting signature dishes, both in picture format and video. Once clicked, these images could provide menus for the restaurant. Other types of things that new customers might seek for a new restaurant, like links to news stories on the restaurant and what events and specials the restaurant hosted during a specific time period were also made easily available by the Oshawa website designer. This made it a cinch to convince people who might be viewing the restaurant online while they drove around in their car looking for a good place to eat, that South of Temperance was the place to go.

All Smiles Dentist Site – The Oshawa website designer for this site was also hired to include a logo design. The Adam Army Group is a full-service website designer that provides images, logos, web development, and online marketing expertise. Instead of a generic logo, Ad Army group focused on building a new brand for a local dentist who wanted to differentiate the practice from all the other dentists online. To further brand them as a local outfit, they provided additional services by creating a promotional Darryl Sittler special toothbrush for new customers who sought out their new offices for treatment. Branding and marketing were critical elements for the website designer to include in the planning stage of the All Smiles Dental Centre.

Stone Age Tattoos – Even creative businesses, like tattoo parlors, are local establishments that can benefit from the creativity and expertise of the Ad Army Group of talented Oshawa website designers and graphic artists. The owner wanted a landing page that would grab the interest of viewers who were going to see him on a makeover TV series by the name of Tattoo Rescue. The Ad Army Group created a colorful home page to create instant attraction for those people coming to the site for the first time, and provided even more reason to stay with a tattoo gallery of the work done at Stone Age Tattoos. Included as part of the services was a logo redesign and branding for the small business as well. Not only did the owner need someone who understood the creative aspect of his business, but also a website designer, Oshawa-based, that would create a site that wouldn’t crash with all the expected traffic from the television show.

Stop Concussions Website – Not every site is about selling something or a creative endeavor. The Ad Army Group has also worked with educational non-profits, like Stop Concussions to find out more about how to protect sports players from the hazards of their profession. In that situation, less is more, and the Ad Army Group went with a simple, but elegant, layout that focused more on the information and less on trying to impress people with too much glitzy design. This is one way to make sure the look and feel of a website also matches the message it aims to deliver.

Marketing Expert Paul Cookson

Who is behind the scenes working hard towards Ad Army Group’s success? Marketing genius, Paul Cookson, is the brains behind the mission to provide website design services matched with expert marketing advice that helps small businesses to position themselves well online. Paul Cookson acts as a marketing consultant that can help businesses create winning strategies that advertise their offerings in a way that is going to lead to high traffic counts and more conversions. He’s a trusted name in the industry, garnering the admiration of big-name stars as well as no-nonsense small businesses. Along with the website designer assigned to a particular project, comes Paul Cookson’s expert insights developed by years of marketing and branding experience. That’s why Ad Army Group’s website development is unique amongst the rest of the run-of-the-mill website development sites. Call Ad Army Group marketing expert, Paul Cookson, to get your own custom marketing consultation for your unique business needs.

Reasons You Should Call Us Today

If you want your site to be virtually technically expert while promoting your business in the best light possible, you will need the services of both a web designer and marketing professional like the Ad Army Group. Rather than going to two different companies, one an advertising agency and another a website designer, you can get both needs met at the Ad Army Group. They have the experience in all aspects of website design and development to strategically position your company for local searches. The website designer will deliver stunning graphics and multimedia content that performs well under large volumes of traffic. The Ad Army Group is your one stop shop for branding, logo design, website development, and search engine optimization for local searches. They will figure out your business’ unique selling points and market them to create buzz online to get your phone ringing.

Take advantage of our joint marketing and website development experience to get the job done right by contacting us today.

Who needs a website designer? Today, any company, professional, public figure, consultant or self-employed freelancer needs an exciting web presence that describes who they are, what they do, and why people should want to be their customer. It is simple to find a website designer happy to build a website for you. How do you know which one to choose? Which one will help grow your business? You need a website designer that will help you stand out from the rest.

First: Go Local

A business-critical website needs to be in the hands of professionals, preferably ones you can reach out and touch to hold accountable. A site that effectively conveys your message is a product of more than one website designer. It’s created by a team working on your behalf: a team that must be accountable to you, who knows your potential customer base, and who is in touch with the vibe of the places you live and work. A local company has that insight into your world and they’re right there with you, a real partner in the community. A remote website designer may be a perfectly good technician, but they don’t have a reputation in the community to uphold. You do. Shouldn’t your website designer, too?

Second: Marketing Matters!

What’s Wrong with a Standard Website?

Nothing, as long as your business is exactly where you want it to be. A boring website by a novice website designer is like a phone book entry: it is useful as a reference for current customers. But that’s not going help your business grow and thrive. A website designer that can really generate new business needs to have skills beyond technical and programming ability to get your phone ringing. There’s a reason that a website designer is taught in the computer science field and a marketing expert is taught in business school. Marketing specialists know how to analyze the potential customer base and create a campaign to garner lots of exposure to that group. A marketing expert working together with a top-flight website designer can make websites that grab a potential customer and don’t let go.

What Can Ad Army Group Do?

Ad Army Group, at adarmygroup.com, is a full-service marketing firm that specializes in website design. Led by marketing guru Paul Cookson, who knows a thing or two about running his own businesses, Ad Army Group Marketing Services analyzes their clients’ needs and develops a plan to market them effectively. For the solo professional, celebrity, or entrepreneur, Ad Army can be a true partner in growth strategy and business opportunities. Once the marketing plan is developed, it’s time to go out and grab customers. That’s where the website designer comes in – after the marketing strategy is in place.

A good website is a linchpin in an overall marketing plan, so Ad Army Group has some of the best website designer talent around. Marketing strategy is important, but that doesn’t minimize the need for an excellent website designer. Nothing drives away a potential customer faster than a broken or poorly functioning website. Working with marketing, graphics, and video specialists, Ad Army’s professional website designer will create vibrant, dynamic websites that fit the customer’s style and desired image. This pairing of technical ability with marketing know-how is unbeatable for generating visibility and new business.

Seeing is Believing

There’s no need to take Ad Army Group’s website design skills on faith. Check them out for yourself. Ad Army Group has worked with many companies and celebrities to create unique and eye-catching internet presences — like these.

Grant Fuhr, Darryl Sittler, and Eric Lindros

Five-time Stanley Cup winning goalie Grant Fuhr needed a website that represented his background, personality, and current endeavours. Ad Army Group’s website designers created Grant’s website to effectively convey that all for fans and prospective employers. Note the clean layout, the vibrant colors, the dynamic displays, the still gallery and an engaging video. It all pulls together in a fascinating view of a great athlete and a great marketing platform for those needing inspirational speakers.

While still in the hockey business, Daryl Sittler’s website, also created by Ad Army Group, has a different look and feel from Grant Fuhr’s, reflecting the differences in their personalities and play styles. Eric Lindros’ official websiteis different yet, though still eye-catching and exciting. It emphasizes the charity fundraising efforts of the famous power forward.

What all these athletes’ websites have in common is that they are more entertainment than advertising. Ad Army Group has captured the excitement of hockey and the personalities of these hard-driving athletes through their combination of marketing expertise and website designer excellence. The websites make it enticing for the visitor to browse through the pages and keep reading, listening and watching. Once a potential customer reaches the ‘Booking’ tab, they want to get to know these athletes better and hear what they have to say in person. The sites reflect their inspiring personalities and beautifully convey why we should want to listen to their message.

Vanessa Roman

Ad Army Group goes far beyond the sporting world! Vanessa consulted with Ad Army Group when her celebrity status was very new. Paul Cookson showed Vanessa how she could leverage her initial fame into a well-rounded career, adding radio and a column to her TV credentials and creating a clean and crisp website to effectively display Roman’s portfolio of products to both fans and new viewers alike, and shows niche fans the other areas of her work. Expertise liek this is what builds long and successful runs for celebrities and businesses alike.

Other Clients

Ad Army Group’s client list is varied and extensive, running the gamut from large corporations (like Toyota) to individuals like the athletes and celebrities above. They have provided website designer services for restaurants, charities, and contractors. No matter whom the client, Ad Army Group’s marketing expertise shines through. Look at the visual impact of Soup It Up’s site. Colorful vegetables form an enticing background to a strong visual image of the serving line, with some mouth-watering close-ups of their products. The major areas of the website are clear and easy to find. This home page catches the eye, lays out a road map to the business, and makes the prospective client hungry for the product.

See Ad Army Group’s full client list under our work. Each can be browsed to see the wide variety of design styles Ad Army Group uses, carefully selected to perfectly represent their client.

Website Designer Services

If your company does not need a full marketing package, Ad Army Group has made it easy to migrate to their website designer services with a quick start guide. Following the simple steps in their online ‘Getting Started’ guide, you can provide written content, links, key words,and visuals that are then turned over to a website designer for implementation. Paul Cookson shares years of web-based marketing experience to help you create a site that will rank high in search engines listings — and first-page displays are key to getting business.

Beyond Websites

Ad Army Group does more than just website design. As part of an overall marketing plan, Ad Army Group Marketing Services can also manage the creation of:

Video productions,

Business cards,

Retail signage,

Car wraps,

Business incubators,

And much more.

Third: Go with the Pros

Ad Army Group is located in Scarborough, Ontario, right in the middle of the thriving Toronto metropolitan area. Halfway between Toronto and Ajax, they are perfectly positioned to serve the website design needs of both large corporations headquartered in the big city, and professionals serving the growing population of residential communities like Ajax. Whether running a professional office in Ajax or freelancing from a home there, Ad Army Group’s website designer expertise can keep you in the forefront of Toronto’s business community.

Easily reached from Ajax, Ad Army Group’s offices are located a convenient 15-minute drive away on 401 West. Take the Port Union Road Exit to find them in East Scarborough, at 116 Island Road, Scarborough, Ontario, M1C 2P8. Call for a no-obligation consultation with marketing expert Paul Cookson at 416-286-2860, or click here to fill out a very short form and receive a quick estimate for the services you need. If you have a business in Ajax, Ontario, Ad Army Group is the first firm you should talk to when seeking a website designer.