Chevy Corvette Re-brands its European Identity

Branding the Corvette as an American-made vehicle doesn’t have the same marketing pull on the vehicle in European countries like it does in the United States (for obvious reasons). In fact, if you look at a recently built Corvette, no where will you find the word “Chevrolet.” Why?

Well in overseas countries, Chevrolet is viewed upon as economy level, budget saving vehicle. So to avoid this stereotype, Corvettes are normally sold with no such markings in Cadillac stores.

UNTIL NOW – that’s all changing. Chevrolet is becoming more vehicle design savvy with cars such as the Cruze and Camaro. So now the Corvette will be able to have its true identity being branded as a Chevrolet vehicle within its very own stores.

We’ll have to see how this marketing strategy works. Stay tuned to find out more.