On the surface the collaboration between the two companies makes sense in that they have both had a disruptive influence on their respective industries.

Uber has had to overcome regulations in many of the 225 cities it operates in worldwide, including a widespread protest by London’s black cab drivers earlier in the year. Meanwhile, Spotify has had to fight off accusations that its royalty payment system devalues music. Last week, US artist Taylor Swift removed her entire discography from the platform, stating that “piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically.”

A number of other artists, including Led Zeppelin, The Black Keys, AC/DC and The Beatles, have also pulled their music from Spotify.

The company CEO Daniel Ek has responded to criticism by claiming that global artists can expect to earn approximately $6 million (£3.8 million) a year from the service.