Online Content Creators Find it Hard to Turn Page Views into Dollars

“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but if you reach 500,000 people a month or more, you will have opportunities to monetize it.”

“If a show has an audience of only 20,000 people per month, the creator should spend his or her time building an audience rather than finding a sponsor.”

The creators of “Ask a Ninja” pull in about $100,000 per month, but have this to say about monetization:

“You can’t take views to the bank. You need a concrete plan to turn those views into money.”

They solved this problem by partnering with companies for distribution and to be a part of a larger ad network.