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Asantae Reports Network Growth Metrics for Q2 2012

Management guides profitability for Q2 and balance of 2012

Recurring (autoship) orders increased 79% in Q2 over Q1

RealW8 unit sales increased 87% in Q2 over Q1

VANCOUVER and MESA, AZ, July 4, 2012 /CNW/ - Asantae Holdings
International Inc. (TSXV: JVA) (OTC: ASNHF) ("Asantae" or the
"Company"), a producer and marketer of innovative nutritional products
through a network of independent distributors, today reported robust
growth in several key areas for the second quarter 2012.

Dan Lundell, Asantae's CEO, stated, "We are very pleased to announce the
significant growth that we have demonstrated in the second quarter.
This will be the first profitable quarter in Asantae's history and we
anticipate this trend to continue for the remainder of 2012 and beyond.
We have entered the summer season in a very strong position and in the
coming months the company will be implementing several key initiatives
focused on building a strong and stable core of sales leaders with
increased levels of performance. We reiterate our guidance that we will
achieve record revenues and profitability for fiscal 2012."

Asantae Affiliate Recruiting

During Q2 Asantae added 2,277 Affiliates and Preferred Customers as
compared to 1,177 for Q1, an increase of 93% for Q2. The company
added 729 new Affiliates and Preferred Customers in June. Recruiting is
a key indicator of momentum and growth.

Auto Ship Growth

Total Auto Ship (recurring) orders, an important gauge of retention and
the health of the repeat consumption base of the business, are up 79%
in Q2 over Q1. During Q2, Asantae fulfilled 2,975 total autoship orders
as compared to 1,644 autoship orders in Q1. June autoship orders were
1,058 compared to 1,125 in May.

RealW8™ Units Sold

Asantae sold 13,946 total units of RealW8™ in Q2 compared to 7,477 units
of RealW8™ in Q1, an increase of 87%. The Company sold 4,641 total
units RealW8™ in June, compared to 4,902 in May.

About Asantae

Asantae Holdings International Inc. (www.asantae.com) is a producer and marketer of innovative nutritional products through
a network of independent distributors (Asantae Independent
Affiliates). Asantae's flagship product RealW8™ addresses the primary
threat to public health in the industrialized world; overweight and
obesity. Asantae's approach to this threat is based on a body of
research related to the brain chemistry of addiction, chronic low-grade
inflammation and oxidative stresses which, according to scientific and
medical research, are the underlying conditions for most modern
epidemic diseases (obesity, heart disease, diabetes, stroke, some
cancers, etc.). According to Marketdata Enterprises, Inc., the U.S.
weight loss market alone is estimated at $60.9 billion per year.

Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements - Certain information in this news release is
forward-looking within the meaning of certain securities laws, and is
subject to important risks, uncertainties and assumptions. This
forward-looking information includes, among other things, information
with respect to the Company's beliefs, plans, expectations,
anticipations, estimates and intentions, including the listing and
trading of the Company's common shares on the Exchange. The words
"may", "could", "should", "would", "suspect", "outlook", "believe",
"anticipate", "estimate", "expect", "intend", "plan", "target" and
similar words and expressions are used to identify forward-looking
information. The forward-looking information in this news release
describes the Company's expectations as of the date of this news
release. The results or events anticipated or predicted in such
forward-looking information may differ materially from actual results
or events. Material factors which could cause actual results or events
to differ materially from such forward- looking information include,
among others, the Company's ability to develop new products which will
receive market acceptance, to receive market acceptance in new markets
outside the United States, to engage and retain qualified key
personnel, employees and affiliates, to obtain capital and credit and
to protect its intellectual property rights.

The Company cautions that the foregoing list of material factors is not
exhaustive. When relying on the Company's forward-looking information
to make decisions, investors and others should carefully consider the
foregoing factors and other uncertainties and potential events. The
Company has assumed a certain progression, which may not be realized.
It has also assumed that the material factors referred to in the
previous paragraph will not cause such forward-looking information to
differ materially from actual results or events. However, the list of
these factors is not exhaustive and is subject to change and there can
be no assurance that such assumptions will reflect the actual outcome
of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE
REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS
RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS
SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND
SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE
COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION
AT ANY PARTICULAR TIME.