Local firm’s online booking forms get number-crunching overhaul

McCarthy’s is the largest privately owned home removals company in Yorkshire. They asked Tyrell to provide online cost calculators for both their removals and storage services. The project has gone through several iterations during its development, and we have been working very closely with McCarthy’s Digital Marketing Manager to ensure that these web calculators will not only provide visitors to the site with accurate estimates, but also integrate with McCarthy’s existing systems for following up on potential sales leads.

We have built two completely standalone plugins for McCarthy’s website: a Storage Calculator and a Removals Calculator, both of which function as contact forms as well as number-crunchers.

The Storage Calculator allows McCarthy’s to give website visitors an accurate quote for their personal storage requirements, based on the user’s input. Quotes are emailed both to the user and their local branch, so McCarthy’s are kept informed about enquiries.

The Removals Calculator is somewhat more intricate: every house move is unique, and there are so many variables to consider. Distance estimations are powered by Google, and the pricing formula has a two-tiered complexity, so whether a user lists every item of furniture they plan to move, or just summarise by selecting the size of their property, the estimate will be calculated according to the most appropriate information.