During his 13 years at Burger King, Silva headed up Latin American expansion and then spearheaded a reinvigoration of stateside corporate stores. When New York-based Wellspring Capital Management acquired Checkers/Rally in 2007, it quickly became apparent they needed fresh leadership to shepherd the slumping brand into the 21st Century.

The new owners set their sites on the star-caliber talent at Burger King. Silva's arrival is when the Checkers turnaround began in earnest.

Sentinel Capital Partners, another New York private equity outfit, bought Checkers/Rally earlier this year. They considered the CEO a key part of the deal.

Silva lives in Tampa with his wife and children, whom he says prefer Tampa to Miami. He loves it here, too.

Terry Snyder, Checkers’ chief marketing officer and Silva’s first hire, sums up her boss: “He’s a smart, seasoned businessman, but a lot of folks are. I think his secret sauce is his interesting combination of passionate intensity balanced with having really strong personal values and just being a good human being.”

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