The Louis Leterrier-directed spy spoof stars Mark Strong as a black ops agent who goes on the run with his long lost hooligan brother (Baron Cohen). The Borat star co-wrote the screenplay along with Phil Johnston and Peter Baynham.

Strong was also seen on set camouflaging into the crowd in an England kit and football hat, and chatting to Cohen while sporting a pair of comedy sunglasses.

Grimsby residents recently revealed their disappointment at how their town is presumably going to be represented, as it's expected to be portrayed as a run-down home of football hooliganism.

North East Lincolnshire councillor Matthew Brown told the Mail Online: "It is using the town's name in potentially a poor light.

"What also worries me is that there is no benefit to the local economy which is carrying the town's name. Anything that you associate with football hooliganism is going to be negative, but I hope people will be open-minded when they watch the film."