Category: Business Advice

Promoting your startup business or SME across the UK need not be as scary as it sounds. For as little as £5 a month you could instantly overhaul your business image and attract thousands more customers to your business.

A new customer satisfaction survey has praised as well as named and shamed companies in the UK for the level of customer service they give – and it gives plenty of food for thought for business owners.

Which? consumer group asked over 11,000 members of the public for their feedback on 100 shops and then ranked them accordingly.

Communication – both internally and externally – plays a vital part in how a company operates on a daily basis.

Customers are the very lifeblood and many businesses deal exclusively with current and potential new customers via the telephone, meaning it’s crucial to make the right impression and communicate properly with them.

The London 2012 Olympics are fast approaching – there are less than 80 days to go! – and many businesses in Britain will feel a knock-on effect from the sporting extravaganza.

For some companies it could be a positive impact as revenue is boosted by the increase of tourists heading to the capital for the Olympics, which run between July 27 and August 12, and Paralympics, set to take place from August 29 to September 9.

Other firms, though, could suffer negative disruption, especially if they don’t plan accordingly.

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.