A fresh design was created for the opening of Dr Heppner’s medical practice.

Photographer Gerhard Merzeder cast the human body in the proper light. A number of demands are placed on our musculoskeletal system on a daily basis: we sit the entire day and when we do move, it is oftentimes a wrong movement. But, is there anything more important either in our everyday lives or sports than being able to move without pain? It Dr. Heppner's duty to make this quality of life possible for everybody and we helped him communicate his aim to the outside.