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Meet the Real Power Balconette Bra

Look who's here! The newest addition to the Real Power Collection is a lightly lined balconette bra that gives you lift and support without extra padding. The Real Power Balconette comes in lace and smooth fabrics and 21 sizes, from 32A to 40D. Get the inside scoop on our newest bra from Lauren and Rebecca,…

Aerie Pop-In Tour: Fall 2019

We're heading back on the road! And we want YOU to pop in, meet up with your friends & shop around. We'll bring a comfy place to hang with your friends between classes, freebies & our latest collection of sweatshirts & leggings. You bring... you! Here's what else is happening at the Aerie Pop-In: First…

Find your fit with the #AerieREAL Bra Guide!

Finding a bra you love should be empowering. Shop bra fits for every outfit, every event and every day with our bra guide! This guide lets you browse hundreds of styles with the latest and cutest colors, fabrics, designs and prints. Ranging from more cushioned push up bras to unlined bralettes and low-impact sports bras,…

Stylist’s Picks: Satin Dress 3 ways

Meet THE transition piece to take you from those last days of summer into the cooler days of fall: the Satin Slip Dress. Here to make your fall that much easier, prettier and happier. https://www.youtube.com/watch?v=RjDvHLYjw44 #1 No layers required The easiest way to wear it? On its own! This dress comes in 4 pretty fall…

How to: Using your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best! https://youtu.be/kikJMJbeLp0 Before you start, make sure you’re in a lightly lined bra and a…

Make a fall capsule collection with new neutrals

This fall is all about pretty new neutrals, and they just happen to be your ticket to the easiest, most versatile capsule collection. With a capsule collection, you can mix and match just a few pieces to give yourself endless outfit options. Our newest neutrals can be paired together any way you want, or we…

How to: Pressed flower wall art

This season, we were inspired by the wildflowers of the west. To keep the memory of our fall photoshoot going, this DIY is easy to make and pretty to hang. Find out how to make your own below! What you need Fresh flowers*BooksPaperPicture frame *Try using flowers that are all the same thickness. Variations will…

Recycle your bra & love your world

It’s never been more important to make the planet a better place. See how you can help this Earth Day and EVERY day! All year long, we’re proud to partner with Free The Girls on a bra donation and recycling program. Every bra (any brand or style) that you donate in an Aerie store will help create…

Introducing your new #AerieREAL Role Models

The more we share our power, the stronger we all become. Introducing your new #AerieREAL Role Models! https://youtu.be/iVJDs9nVbsY Iskra, Body Positivity Activist Real power: Lifting up others Iskra been there through it all—sharing the #AerieREAL love since 2014, championing body positivity and challenging the modeling industry to include women of all shapes, sizes and abilities.…

Stylist's Picks: Coverall your options

Coveralls are everywhere this season. When it’s hot out, shorts are the only option! Erin is an extra big fan of this waistless style… because #AerieREAL is feeling the bloat but no one has to know! [youtube https://www.youtube.com/watch?v=NdoiriFEvQE&w=560&h=315] Get the look: Ribbed Lace Padded Bralette| Satin High Cut & Mighty Undie| Softest Utility Romper| Striped Tassel Belt| Jersey Knot Headband…

Welcome to your #AerieREAL Life!

Hey you! If you know us, you know we talk a lot about #AerieREAL. It’s about power. It’s about positivity. It’s about no retouching. What we don’t always talk about is how to get there—how to reach a place where you truly feel good about yourself. #AerieREAL Life is for all that and more. This…

New Aerie stores!

We’re opening (& revamping) new stores across the country this year. See if a store near you is on the list & come check out your new space! https://youtu.be/kH287hXLqWA At every store, we'll have drinks, treats & freebies opening weekend to celebrate. See if your store is on the list & check back soon for…

Stylist’s Picks: Desert dreams

When you're in the desert, you do a desert-inspired look! This one is centered around our all-new amazing bra: the Real Power Balconette. Take the natural green color palette to the next level and add cozy layers in the same shade. https://youtu.be/4Vdf30L-EJI Get the look: Real Power Balconette Lightly Lined Bra | Sunday Soft Turtleneck…

Do Morocco on a Palm Springs budget

Want to feel like you're in Morocco without leaving the US? Do it the Aerie way and head to southern California! This season, our design team traveled to Morocco to get inspired for our newest collection. When it was time to bring the collection to life in a photoshoot, we figured out a way to…

Your ultimate weekend packing guide

Summer may be ending, but you still have one final long weekend coming! Take these essentials to feel your best and say bye to summer the right way. We promise there will be another one next year... and we're here for you in the meantime! Bralettes are super versatile and don't take up a lot…

#AerieREAL Pop-Up Tour

#AerieREAL is heading back on the road! We're coming to your school & bringing our latest collection with us. [wpvideo UWOzkTeS] Be one of the first 25 people in line either day & get a FREE Real Sunnie Wireless Push Up Bra. Shop sweatshirts, leggings & everything you always want to wear PLUS get a…

Meet the new Chill Seamless Bralette!

Your fave bralette got a comfy new update! We got all the info from Aerie Merchants, Andrea and Abbey, and Aerie Stylist, Erin, about the new & improved Chill Seamless Bralette. Check out why this anything-but-basic style deserves a place in your bra drawer. What new features can we look for with the relaunch of…

Chill. Play. Move.™

Some girls sweat and others keep it cool. That’s why we made a collection that works for every body. Forget the makeup. It’s all about you, girl. Namaste. Our collection features all-new sports bras and leggings made for every body and any activity: CHILL. Made for every day and everywhere. Comfort never looked cooler. …

Desert dreams playlist

This season, our team was inspired by the colors and sounds of the desert! This playlist is ready to go with you from warm mornings to star-filled nights. Put it on repeat and have desert dreams all day long! https://open.spotify.com/playlist/5216Nfn0X1qaNeqsmOVmcM?si=4Y_wV9PORdGE98PPMFEkEw What is your fave song on our playlist? Comment below & tell us!

How to wear winter whites

Wearing white in the winter can be tricky, but when you do it right the results are soft & cozy! Nichole from Vanilla Extract shows us how to style two different winter white outfits effortlessly.
“I’m adding more and more cozy pieces to my wardrobe as it becomes colder. When I’m at home, you can always find me lounging in thick socks, flowy pj’s, and a big knit. I love this sweater cape with its oversized silhouette and fringe trim. It’s like wearing a soft blanket! This piece is perfect for lazy days, but can also be styled with denim and a turtleneck when you have plans with friends.”

“In San Francisco, you quickly learn to never leave the house without a scarf since temperatures can vary depending on the neighborhood. I love layering a crop sweater over a long sleeve tee and breaking up the look with plaid! A sweater and scarf is a fool-proof way to look cute and cozy for the holiday season!”