Net Neutrality

A recent FCC ruling could be game changing for content providers, such as Netflix, that leverage the Internet to provide services. The ruling enables ISPs (Internet Service Providers) to demand higher fees for those content providers that require faster Internet speeds to provide services to their customers. Essentially, the ruling would damage the efforts for net neutrality. Consider this: if a small start-up business wants to offer a product that relies on streaming technology, but doesn’t have the money to pay additional fees to an ISP, the product will never take off because streaming will be far too slow for customers to enjoy the product. On the other side, if an ISP works with a content provider, such as Netflix, whose customers use far too much bandwidth; the ISP loses potential business due to the inability to provide adequate bandwidth for other content providers. While the net neutrality debate is ongoing, it’s uncertain whether ISPs will treat all data on the Internet equally or charge content providers according to content, applications, and various other considerations. To learn more about the net neutrality debate, give us a call at (831) 753 -7677 or send us an email at info@alvareztg.com. Alvarez Technology Group is here to help you stay up to date on the latest rules and regulations regarding net neutrality.