Have you updated your LinkedIn profile page in a while? The post below is a great reminder to keep out profiles current and up to date so that Google will find them! There are a few easy ways to do this.

Did you know that Google “likes” LinkedIn and favors it in the search engines? Knowing that is nothing new to many of us. What many don’t know is that we can have a custom URL on LinkedIn. So what does that mean? And why is that important?

LinkedIn assigns us a URL with a bunch of numbers when we join, and it is just not pretty and doesn't help us to be found. You can optimize your URLon LinkedIn by just changing it. Super simple and it looks more professional to those that see it. The best part is that Google Likes it! I know that when there is a simple task that helps me with Google, I want to make sure that I’m using it for any added Google Juice!

So … how is it done?

~ Go to Your “Public Profile Page” on your LinkedIn Page

~ Scroll down to “Public Profile” section and then

~ Click “Edit” Next to the URL ... choose a new one. I just chose my name as that makes the most sense.

Super Easy and now Google and LinkedIn sees me in a new way, making my name come up easier on the Google Searches… and isn’t that the goal?

Don’t forget that an “up to date” profile is super important. Info and photo needs to be current.

This is good advice for any of the links we have.

Last but not least, check your buttons for the social media on your signatures once in a while. Sometimes they just stop working. I have found a few out there that just don't work.