What Is Demand Generation? No point of being in business if there’s no demand for what you’ve got, right? Luckily for most of us, it is possible to create demand - within limits and context of course. For demand to exist, a […]

Why Sustainable Marketing is Relational — not Transactional One mistake many inexperienced entrepreneurs and managers make is to look at business from a purely transactional (one-time exchange) perspective. A large part of a marketer’s job — some would argue the […]

Neuroscience and Psychology Tells Us How To Create a Habit of Making Better (and More) Decisions Management is a series of decisions – some harder than others. The process of decision-making, as well as the mental and physiological mechanisms behind […]

Organization is an important part of running any type of business. After all, you don’t want to be looking through boxes of papers when you need a particular document. Organization is important for running your business, but it is critical for your financial records. Make sure you’re filing receipts and other financial documents in orderly fashion so you can easily locate them in the event of a tax audit. Plus, organized financial records will help you prepare financial statements more accurately and track the progress of your small business.

The woman entrepreneur featured in today’s article is not only a success story, but an inspiration. Tina Aldatz, the president and founder of Foot Petals, did not come from money or graduate from a top university. No. Tina did not grow up in the most ideal conditions, yet, with hard work and ambition she worked her way to where she is today.

According to the 2010 NAR Member Profile, the median income of real estate agents or brokers with at least one designation was nearly $22,000 higher than the income of those with no designation. These fact suggest the importance of continuing your education and earning designations in today’s ever-changing real estate market. In response to this trend, Training4RE.com was launched to help real estate agents and brokers easily find the real estate courses they need to earn designations and better serve their clientele.

No matter what industry you’re in, you can always benefit from more email subscribers. Email is still the most cost effective method of updating consumers about your brand, its goings-on, and special promotions. According to the Direct Marketing Association Power of Direct Economic-impact study, commercial email returned $43.62 for every dollar spent on it in 2009. That is a great ROI. Because of the effectiveness of email marketing, you want to constantly add email subscribers and expand your email list.

Tada Yasai, Japanese for “free vegetables,” is a web site that allows farmers in Japan to give away surplus produce or produce that has been rejected by grocery stores because it doesn’t meet the aesthetic criteria—the quality of the produce is still good, but it may be odd-shaped or bruised. There is no catch.

We’re a week into March which means the NCAA tournament is just around the corner. With the popularity of March Madness, businesses, especially restaurants, should be planning promotions in order to capitalize on its popularity.