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Keynote Speaker: SallyHogshead

Fascination Expert!

Fascinating ideas, whipsmart research, and passionate action -- all shaken and stirred with a tangy burst of inspiration.

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you.

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After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but how the world sees you.

Her recent book, HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination, was a #1 Wall Street Journal bestseller.

The science of fascination is based on Sally's decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC's "Today" show and the New York Times.

Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

Demo Video 1

Talk Titles:

HOW TO FASCINATE:

From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people.

CAPTIVATE YOUR CUSTOMER:

How Fascinating Companies Win the Moment
When you fascinate your customers, they're more likely to remember you, buy from you, and rave about you. Yet in today's distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

THE 9-SECOND PERSONAL BRAND ANTHEM EXERCISE:

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we're actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-seond "elevator pitch" to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

Books & Publications

How the World Sees You:

Discover Your Highest Value Through the Science of Fascination
You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you -- at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

Fascinate, Revised and Updated:

How to Make Your Brand Impossible to Resist
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior -- fascination -- and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
•Which brand of frozen peas you pick in the case
•Which city, neighborhood, and house you choose
•Which profession and company you join
•Where you go on vacation
•Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed -- power, passion, innovation, alarm, mystique, prestige, and alert -- Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating -- and more successful.

Radical Careering:

100 Truths to Jumpstart Your Job, Your Career, and Your Life
Do you cringe at the idea of a mindless job spent shuffling papers and sneaking out at 4:59? Do you want joy and meaning from work? Do you want to kickstart momentum, attack bigger possibilities, and get excited about Monday mornings? If so, welcome.

Radical Careering doesn't function like traditional career books. It doesn't bother with the standard ‘hang in there, kitty motivation, or the superficial niceties of your handshake grip. Instead, it's about something infinitely more powerful: building the ultimate version of yourself.

The reality is you already have everything you need to become great. That isn't in any book, only in yourself. Only by expressing your truest self can you uncover and maximize your own ultimate competitive advantage. Radical Careering helps you visualize your no-compromises future, so you can start to build it, piece by piece.

Fascinate:

Your 7 Triggers to Persuasion and Captivation
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increases drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

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