Going to summit to learn OpenStack

Hello there,
This is not like the typical question you'd see here, but I'm hoping to target someone who might be able to help me with this. I'm actually trying to determine what sessions to attend at the summit.
I am being sent to the OpenStack Summit to learn OpenStack as my company is considering using it. However, that's all the information I have. How can we use OpenStack to offer better service to our clients. I am not familiar with Rackspace or OpenStack and am completely new to this. I looked up some videos and learned that OpenStack may be something to help manage VM's and servers on the network?

We are a hosting company with a small data center containing physical and virtual app/database servers for various clients who use the software as a service. They own the software and have a support agreement with the vendor but we host their servers for that software so they don't have to manage the servers themselves. VMWare, Citrix and mremote are currently used to manage the servers and VMs. We have an AD as well as SAN storage etc.
I understand there may be some development involved with OpenStack, so I may have additional learning to do.
Any ideas on the best sessions at Summit to attend? As I'm looking at it, I'm starting to wonder if this is the best thing for someone who is simply trying to learn it and evaluate it for potential use by our company.
Thank you for your help!!

Comments

Thank you so much for your suggestions. I saw your replies on Friday and made plans to follow your suggestions. However, I've been pulled to other projects and will not be attending the summit. I'm assuming you're going, so have fun, and have a great week!