How to Manage Facebook Ad Costs with Facebook Automated Rules?

You will get every answer here, mentioned in this article, take a look now.

Reasons for Using Automated Rules for Facebook Ad Campaigns

Facebook automated rules allow users to optimize a growing number of campaigns effectively i.e. without consuming much time.

With the help of Facebook’s automated rules, you can combine different KPI metrics while defining rule conditions. You can also create your custom Facebook automation workflow.

It may need some attempts and errors to get the right automated rules, but it’s worth doing it.

You can set “predefined conditions for key performance indicators (KPIs) such as likes, reach, and leads, and ad campaign elements (campaigns, ad sets, ads, etc.)” in your Facebook accounts with the help of these rules.

After that Facebook will go through each condition you set at particular time intervals, and after a campaign meets the criterion, it will take that set predefined action, saving your time and money.

For instance, “if the cost per click (CPC) for a particular ad set increases beyond $X, turn off that ad set.”