How to make a Successful YouTube Video

How do I create a successful YouTube video?

When a YouTube video gains a high number of views and strong engagement numbers, it has the potential to tremendously boost the brand. However, given that there is an estimated 300 hours of video unloaded each minute, it can be a struggle to get your video noticed.

What specifications should my YouTube video follow?

Length: Statistically, the ideal length is just under 3 minutes—2 minutes 54 seconds.

Opening: Your video will need to grab the attention of your viewer within 10 seconds. Studies have found that you will lose 33 percent of your visitors by 30 seconds, 45 percent by 1 minute and 60 percent by 2 minutes.

Thumbnail: Find a frame that conveys the content and the emotion that is found in the video. Ideally, you want to find a frame that includes the main speaker looking directly at the viewer, as eye contact can be a powerful motivator and helps to engage users.

Your YouTube video can have a fantastic impact on how you engage your audience and therefore your Share of Voice and brand engagement. Following these guidelines can help make sure that your video obtains the maximum result.