Know Canada

Posted by rod - 02.08.2012

What do you know about Canada? Maple syrup, beavers and hockey are some of the most known stereotypes of Canada. But what about the things that most people don’t associate with the country but are a big part of it?

Bruce Mau Design together with Studio 360 and Kurt Andersen took on the challenge to rethink how Canada appears in the World. The team came up with a brand campaign called “Know Canada”, which utilizes the canadian flag and its two red stripes. The flag is placed onto various Canadian imagery, creating a new identity free of its traditional clichés.