Mainstream Media Still Doesn’t Get It

Despite being around for over 20 years, 3D printers have still not
received the mainstream press the technology deserves. That’s why it was
pretty amazing to see the BBC do a special on 3D printing.
Unfortunately, the report focused on all the wrong things.

Jeremy Paxman, presenter for BBC’s Newsnight
program, recently investigated the rise of 3D printing and the
challenges it faces. The special does a pretty good job of explaining
the basics, but it gets a little cringeworthy when the focus turns to a
one-on-one between Paxman and Paul Webber at Objet. Even then, Webber
keeps his cool like a champ while Paxman throws a barrage of inane
questions at him.

Much of the ground covered in BBC’s program has been covered before,
but it’s worth watching to see how the mainstream media views 3D
printing. Much of the conversation is still centered on piracy and how
3D printing threatens traditional manufacturing. It may be true, but we
should be focusing on how 3D printing is improving lives. Webber did a fantastic job of showing the medical innovations that 3D printing has brought to the table.

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