Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. New research from Nielsen looked into who’s planning to buy these 8th generation consoles and found that 30 percent of active gamers in the U.S. said they definitely plan to purchase PlayStation 4, 22 percent are shopping for the Xbox One and 10 percent have their eyes on the Wii U.

These devices have become popular for their overall connected capabilities, including features like streaming, social and music, but games are still a strong draw. In Q2 2013, 19 million adult Internet users in the U.S. had purchased a video game in the last six months.

When it comes to the specific titles that consumers are interested in buying, Call of Duty: Ghosts was the most-wanted title on the PlayStation 4 and Xbox One, and was also among the top 10 most-wanted for Wii U. Consumers also named Assassin’s Creed IV: Black Flag as a most-wanted title on all three consoles. Additionally, the latest edition of sports franchise Madden NFL ranked in the top 10 most-wanted titles on PlayStation 4 and Xbox One.

Top 10 Most-Wanted Titles by 8th Generation Console

Ranked on "Definite Purchase Interest" among active U.S. gamers

PlayStation 4

Xbox One

Wii U

Call of Duty: Ghosts

Call of Duty: Ghosts

Super Mario 3D World *

Assassin's Creed IV: Black Flag

Halo (Xbox One) *

Wii Fit U *

Uncharted (PS4) *

Assassin's Creed IV: Black Flag

Adventure Time: Explore the Dungeon…

Battlefield 4

Battlefield 4

Just Dance 2014

Just Dance 2014

Madden NFL 25

Donkey Kong Country: Tropical Freeze *

Need for Speed: Rivals

Just Dance 2014

Mario Kart 8 *

Watch Dogs

Need for Speed: Rivals

Call of Duty: Ghosts

Madden NFL 25

NBA 2K14

Assassin's Creed IV: Black Flag

Kingdom Hearts III

Dead Rising 3 *

Wii Party U *

Final Fantasy XV

Star Wars: Battlefront

Angry Birds: Star Wars

*Title is a platform exclusive.
Source: Nielsen.

As for exclusive titles, all platforms are bringing along some familiar favorites into the next generation. Gamers are excited for the new offerings from Uncharted, Killzone and infamous on the PS4, while Xbox One gamers are looking forward to purchasing new games from Halo, Forza and Fable. Nintendo has many fan favorites lined up for the Wii U as well, with new titles from Super Mario, Donkey Kong Country, Mario Kart, Wii Fit and Wii Party.