That’s an internal battle as well, he acknowledges: “If I see a black kid in a hoodie and it’s late at night, I’m walking to the other side of the street. And if on that side of the street, there’s a guy that has tattoos all over his face–white guy, bald head, tattoos everywhere–I’m walking back to the other side of the street,” he says.

“I know that I’m not perfect,” he adds. “While we all have our prejudices and bigotries, we have to learn that it’s an issue that we have to control, that it’s part of my responsibility as an entrepreneur to try to solve it, not just to kick the problem down the road.”