Customers also have the option of adding a flexible landline call plan.

TalkTalk said the deal, which is available until 14 September, could save customers £278 compared to Virgin Media’s Super 100 Fibre and calls – although it's worth saying that Virgin's basic package gives you more than double the maximum speed of TalkTalk's.

Comparing it to the other “major providers”, TalkTalk said customers could save £425.71 compared to Sky Fibre Unlimited and a huge £551.75 compared to BT’s Unlimited Infinity 1 deal.

But there are other providers offering fibre broadband for a similar price to TalkTalk.

Vodafone is currently offering 38Mbps broadband for £25 a month on an 18-month contract. This deal also comes with a free wireless speaker.

Basic fibre broadband from Plusnet is £24.99 at the moment on a 12-month contract. This package has a £25 set-up cost but comes with a £50 voucher.

Origin offers 38Mbps for £25.99 a month with free set-up and EE is charging £26 a month, plus a £32 set-up fee, for fibre broadband and weekend calls.

'Something bespoke'

TalkTalk points out that no other provider allows customers to fix their monthly cost for two years, guaranteeing they won’t be affected by a price rise.

It also makes its offers available to existing customers as well as new ones, something no other provider currently does.

Earlier this month, TalkTalk launched a new TV remote designed specifically for children.

The Kids Remote locks viewers into TalkTalk’s new Kids Zone when pressed and allows young viewers to choose from a range of on-demand programmes.

Parents can later leave the Kids Zone by entering a code using the master remote.