Anthony J. DeLizza

Marketing and Business Development

Owns and manages First Light that provides direct and affiliate consulting to a variety of medical device companies, and serves as VP Marketing/BD and acting CEO at several start-ups. Previously held leadership positions in marketing, general management, BD, and development at market leading companies J&J/LifeScan and Syntex/Syva. Founded and brought to commercialization iCare Health Monitoring – a consumer focused, technology based chronic disease monitoring company. Held key management team role at SMBG start-up, Pelikan, helping to raise $170 M financing.

Tony has brought to market and launched successful branded products to the industry, notably Syva EMIT¬Æ toxicology assays to POC and laboratories, LifeScan SureStepPro¬Æ bedside glucose testing to US hospitals (35% hospital share), LifeScan’s home anticoagulation test Harmony¬Æ, iCare’s Health Buddy disease management systems to retail drug (Kerr Drug and CVS), and the Pelikan Sun¬Æ Lancing Device to Australia and Germany. Currently launching various diverse devices across categories for clients. Tony has a BA from New York University and an MS in Medicinal Chemistry from Northeastern University, plus Stanford graduate courses and J&J training in business.