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Reason #2: It's easy to find a hosting provider that will install the blog platform for you. And sometimes, the provider will even support you at no extra charge.

Blogging is ubiquitous. Lots of everyday people want a blog. That's driven Web site hosting providers to supply easy methods to install blog platforms on leased servers. In fact, quite a few will provide "one-click" installation of WordPress or Movable Type, two very popular open-source blog platforms. One-click installations often require more than a simple mouse click, but they do greatly simplify the installation of software on a server. Quite frequently, you won't even have to write a line of code or configure anything on the server outside of the hosting provider's Web interface.

While there are content management systems available that are suitable for company Web sites, none are as popular as the blogging platforms. So if you choose one of these systems, you'll often need to install them yourself and work out all the kinks (or pay someone else to do so). And then you'll likely need to pay for support. With a blog platform installed via the one-click method, a hosting provider will often supply the basic support you need.

With a simple method for installing the blog platform, you can focus your time on building out your company Web site. Next: Reason #3

Robyn Peterson, formerly the Senior Vice President of Product Management and CTO for Ziff Davis Media, covers multiple content areas, including but not limited to consumer electronics, car techonology, software and development, and networking. Robyn has also hosted the PCMag Radio podcast (subscribe in iTunes).
Robyn has appeared on CNN, CNN Headline News, MSNBC, CBS, Fox, Fox News and the WB network representing PC Magazine, GearLog.com, and ExtremeTech. His writing appears on ABCNews.com and Yahoo in addition to PC Magazine, eWEEK, CGW, and ExtremeTech. He has...
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