Real Madrid, SB Nation

Http://www.realmadrid.com/en is dedicated to providing the latest football and basketball related news, schedules, team information, and ticket sales. Also, The Real Madrid Foundation, uses sport as a foundation for:

promoting values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it….and to disseminate all cultural aspects linked to sport.

Their target audience is the youth who identify with football and basketball as seen in the site’s “Fan Zone” but also to the older generation who want to become members and receive certain benefits. Fans can print out coloring pages of their favorite player or check the latest scores. 2-way communication in regards to the editors of Real Madrid is quite limited. The Fan Zone offers various social networks to interact, but that’s mostly dealing with other fans. The only contact information provided are various phone numbers and emails that are linked to various departments.

Http://www.sbnation.com/ provides high quality, team specific, coverage and commentary for all sport lovers during the season and off-season. SB nation covers many different sports ranging from basketball to horse racing. SB Nation uses innovation to reach its target market, who SB Nation identifies as

the young, male, affluent audience.

This is due to the large numbers of male viewership and their influential nature on the market itself. Like Real Madrid, SB Nation has links to their social media accounts. SB Nation sets itself apart from the rest by its creativity as seen in their “Game Threads” that lead real-time discussions between the audience and SB Nation editors. This is a great example of 2-way communication that brings the fans and editors together to discuss sports topics.

Real Madrid states their goal is to foster and develop the youth who participate in sport, however, their website suggests they’re in the business to sell tickets and promote their football and basketball team.

SB Nation takes a different approach by providing a multitude of current sport related information by mandating a “unique collaboration between editorial, technology, advertising and design, which gives the users instant gratification.