This research examines the implementation of marketing both by chain and
online booksellers, and consumer responses to this marketing and a reading of
the current trade press revealed calls for research into consumer wants ...

Based upon empirical research, and using a range of methods, this paper
examines the behaviour and experiences of consumers in online bookselling settings
and offers comparison between online and offline (traditional) ...

Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...