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Experience Design

Making experiences that inspire people to action

Understand the people behind your product

Design is more than colors and fonts (though we believe in those, too). It is applying human-centered thinking to digital products and services and looking at customers’ current contexts to meet their needs and achieve business goals. Discovery is the first step towards a delightful experience, but it is not the end — nor is the way there a straight line. Our cross-disciplinary teams weave user experience into every part of the project lifecycle: strategy informs the user interface, visual design drives data, development affects content, and SEO influences information architecture — and vice versa.

Solutions

Mapping a contextual journey

The customer experience crosses platforms and physical space; design must account for an increasing number of contexts, while retaining a streamlined and accessible flow. We use qualitative and quantitative research methods to see how people think and act in these spaces, then translate those learnings into layout, content, and appearance. This could mean employing ethnographic interviews to improve a content management system, creating a clickable prototype to test tablet functionality, or using card sorting to shape the workflow for a new service. These exercises build a comprehensive understanding of brand and user, and lay the groundwork for sustainable success.

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