Today the girls and I had lunch at Five Guys Burgers and Fries (a special Saturday break from the brown rice and broccoli). The company’s business is booming – and their only “wow” factor is: “Wow….this is a great burger.”

Product quality, clean stores, friendly staff. Lesson from every market leader: If you win on the basics – you win. Not just “be good” at the basics – but actually win i.e. Toyota, Coke, Southwest Airlines, etc. etc.

Now….if you CAN’T win on the basics……better pull out the buzzers and bells, glitz and gimmicks and hope they work. (They won’t.)

Author: Joe Calloway

Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.

Joe helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. He actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking. Whether facilitating a workshop or doing an interactive keynote presentation, Joe loves to work with great organizations that want to be even better. Learn More.

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Based on Joe’s newest book of the same name, Magnetic - The Art Of Attracting Business is about how to harness the power of excellent, consistent performance to turn your company into a magnet for new customers, new clients, new business. The key is to do what very few businesses do - be intentional, strategic, and tactically focused on creating customer experiences that drive the growth you want. Learn More.

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PO Box 158309 Nashville, TN 37215 615-429-7600

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Becoming a Category of One/2017:
The Factors That Drive Success For Exceptional Leaders And Top Performing Teams. View Keynotes

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