Is your foundation ageing you?

Written By Eve Cameron | 4 March 2016

Your foundation might be making your complexion appear older.

A straw poll in the GH offices revealed that when it comes to foundation we want a dewy, glowing finish that’s long lasting and flawless. But there’s a fine line between foundation being your fresh-faced friend to your ageing frenemy.

Make-up artist Liz Pugh says that many women equate a heavy base with prettier skin, but the opposite is true. ‘No amount of foundation will hide your wrinkles. In fact too much product gives a masked effect that’s ageing. It should only ever enhance skin, not hide it.’

So how to achieve this? ‘Most women don’t need to use foundation all over their face, ‘ says make-up artist Caroline Barnes ‘Start by applying it just along your T-zone and around the lips.’ Liz suggests using a dampened Beautyblender Sponge, £16, to build up lighter layers of product. The extra moisture from the sponge thins foundation and gives a softer, dewy look.

Blogging superstars Sam and Nic Chapman from Pixiwoo recommend using their Real Techniques Stippling Brush, £11.99, for a natural finish. ‘Using small circular motions, buff the foundation into skin. This prevents product from settling into fine lines and gives a polished effect.’