DALLAS, TX and TORONTO, ON (June 24, 2009) – Pegasus Solutions' and
VFM Leonardo have formed a strategic partnership to provide hotels industry-leading
end-to-end visual and descriptive content management and distribution.
The agreement will allow Pegasus, which maintains the largest collection
of electronically bookable hotels in the world, to leverage VFM Leonardo's
VScape® Digital Asset Management System and visual content library
for the more than 90,000 hotels in the Pegasus online distribution database
(ODD).

Optimizing the dominant positions of Pegasus as the industry leader
for distribution of descriptive content and inventory, and VFM Leonardo
for distribution of visual content such as photos, virtual tours and video,
this strategic partnership brings hotels an unrivaled offering for content
distribution, according to Mike Kistner, president, CEO and chairman of
Pegasus Solutions.

“Hotels need an arsenal of tools, including visual content, to compete
in a market where converting online travel shoppers has become more complex,”
said Kistner. “VFM Leonardo has already taken the top spot in the industry
for visual content management and distribution, which is why we’ve selected
them to further improve the content distribution options for our hotels
and for Pegasus-powered travel sites.”

Pegasus will integrate VFM Leonardo's leading VScape Digital Asset Management
System with the ODD, which will allow hotels to easily update and manage
their visual content directly in the ODD. Additionally, Pegasus and VFM
Leonardo will offer ContentHub™, a tool that enables hotels to seamlessly
access, update and manage their images and text through a single interface.
Both the VScape integration and ContentHub will allow visuals and text
to be presented consistently to the global distribution systems (GDSs),
and Pegasus alternative distribution system (ADS) customers, which include
the major travel websites, search engines, tour operators and travel consortia.

Delivering a visual story accurately and efficiently to thousands of
online channels and websites utilized by travel shoppers during their hotel
selection process translates into increased bookings, according to Paolo
Boni, President and CEO of VFM Leonardo.

“Better merchandised hotels get more bookings,” said Boni. “Research
actually shows online travel shoppers are 67 percent more likely to book
a hotel that displays virtual tours and a staggering 89 percent more likely
when a hotel displays video. Pegasus is the ‘best of breed’, and we are
very proud of our partnership with them and their selection of VScape to
manage and distribute hotel visual content. We firmly believe we can now
better deliver hotel visual content through Pegasus with a complete solution
that helps hotels better merchandise online and increase their bookings.”

About Pegasus Solutions IncPegasus Solutions is the world’s leading provider of technology and
services to hotels and travel distributors, supplying state-of-the-art
central reservation systems and electronic distribution services, advanced
agency commission processing and payment services, and hotel marketing
representation services. Founded in 1989, Pegasus created and launched
the hotel switch, and today its customers include more than 90,000 properties
around the globe as well as a majority of the world’s travel agencies.
Additionally, Pegasus’ powerful representation arm incorporates Utell®
Hotels & Resorts and Utell Connect, services that have been chosen
by nearly 11,000 member hotels in more than 130 countries, making Pegasus
the hotel industry’s largest third-party marketing, sales and reservations
specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the world.
Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including
regional hubs in London, Singapore and Scottsdale, Arizona. For more information,
please visit www.pegs.com or www.utell.com.

About VFM LeonardoVFM Leonardo is a technology leader in online visual content management
and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products
leverage the distribution capabilities of the VNetwork™, the most universally
accepted and largest online visual content distribution network for the
global travel industry including all four global distribution systems (GDSs),
Pegasus and travel-related channels including online travel agencies, travel
research and supplier web sites, search portals and major travel intermediaries.
VFM Leonardo offers the hotel industry the most effective digital asset
management and online merchandising systems available today and efficiently
delivers over 1,000,000 visual images (photos, virtual tours and videos)
to more than 30,000 travel channels and websites in the VNetwork including
Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels
worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com.