A Range

Living in a small London flat, Alex couldn’t find functional, flexible furniture that he could afford. So he decided to create a collection that could fill the gap between cheap, disposable furniture and exclusive, high-end products.

It took two years to develop his first product: The A Stool. Cut from plywood, its distinctive graphic style was inspired by Alex’s love of typography. An instant hit when it launched in 2011, the stool inspired a whole range based on the ‘A’ shape, one of the purest forms in engineering and architecture.