The Nikken Story

At Nikken our mission is to help people discover a better way of life and provide them the means to live it and share the benefits. Nikken was founded in Japan in 1975 by Isamu Masuda, who saw a common problem and devised a solution. The problem: millions of people suffered from sore feet and the fatigue this produces in the entire body. His solution was the invention of the first Nikken product, the Magstep®. His inspiration for the energizing massage nodes on the insoles was derived from the pebbled surface at the bottom of a Japanese public bath. He added magnetism to intensify the field of energy.

Magsteps are an example of a pioneering idea-wellness solutions based on the natural world. Nikken takes these solutions much further with a vision of caring and helping others. Over the years, Nikken has pioneered state-of-the-art technologies, including PiMag® water filtration in 2000, improved Air Wellness® Technology and Kenzen® Organic-Based Nutrition in 2008. DynaFlux® Magnetic Technology debuted in 2012.

A team of dedicated professionals began to assemble, drawn to Nikken by the company's unique purpose. In 1984, Toshizo (Tom) Watanabe joined the Nikken Family, initially a director of training, and opened the first Nikken office in North America in 1989.

In 2009, Nikken announced a new executive management team under Kurt Fulle. Late in 2014, his team began a makeover of the Nikken network marketing business model, which now put equal emphasis on sponsoring and retailing. Attracting customers by offering premium products at competitive pricing became the new way to build a successful business. This idea was revolutionary to conventional network marketing thinking.