Our Story

Giraffe Choke was founded by a lifelong fanatic of Martial Arts with over 30 years of experience. Following 2+ decades of work on Wall Street, a decision was made to leave the world of trading financial markets and to follow a passion to develop a lighthearted brand which didn't seem to exist. Wearing any aggressive brand with skull and crossbones or blood splattered writing just wasn't for him. Over his years around various Martial Artists, he realized that there many other practitioners and fans that weren't comfortable wearing the aggressive brands that were on the market.

After taking care of his highly influential father who battled a form of Leukemia and soon afterwards taking care of his mother who suffered from Alzheimers, he decided to leave his Wall Street career of 23 years to start Giraffe Choke.

The purpose of Giraffe Choke was to build a brand which expresses the fun and camaraderie that exists in Martial Arts. It's not about puffing your chest or walking aggressively and "mean-mugging" others. It's more about training hard, sharpening your skills, challenging your physical and mental abilities, having for fun while learning, helping those in need, defending those you care for and love and ultimately becoming a beast without being an animal. These are deeply rooted philosophies in traditional Martial Arts which have today spawned into Mixed Martial Arts.

Following 30+ years of training in various forms of Martial Arts from WonHwaDo to Shotokan Karate, Wing Chun, tons of boxing and kickboxing and now totally addicted to Brazilian Jiu Jitsu, Giraffe Choke's founder decided that it was time to start a martial arts brand dedicated to FUN!

Giraffe Choke will also be a charitable endeavor, donating a portion of all net proceeds to the Leukemia & Lymphoma Society and the Alzheimer's Association.

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