Associate Degree

Offered at the Green Bay campus. Most first year program courses available through out the District. For information in Green Bay: (920) 498-5444. For information in Marinette: (715) 735-9361. For information in Sturgeon Bay: (920) 746-4900. Toll-free: (888) 385-6982.

The Advertising & Promotions emphasis educates learners for careers as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations.

Employment Potential

There are many job listings that would be appropriate for a graduate of the Business Management program. Small organizations typically require generalist skills and large organizations tend toward some specialization among their managers.

With additional education and/or work experience, graduates may find other opportunities for employment.

Note

. IT IS RECOMMENDED COURSES BE TAKEN IN THE ORDER LISTED.. Many courses in this program are offered in a variety of formats such as accelerated, online, in person or video conference.. Most credits from this degree can be transferred to some four-year colleges for learners interested in pursuing a bachelor's degree.

The following certificates/technical diplomas may be applied toward this program:

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.

Program Outcomes

. Plan the operations of a business across functional areas.. Organize resources to achieve the goals of the organization.. Direct individuals and/or processes to meet organizational goals.. Control business processes.. Apply concepts, methods, and processes in business operations.. Understand the financial components of an organization.. Apply marketing strategies.. Apply current and emerging technologies to business situations.. Analyze and synthesize information and make decisions that support the organization's mission and help the business to successfully adapt to a changing environment.

Requirements for Program Entry

. Completed application.. To apply to Business Management - Advertising & Promotions emphasis choose the Business Management Program. You will declare your emphasis during your 1st semester.. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.. As a requirement for program entry, an Academic Skills Assessment (Compass) with appropriate benchmark scores is necessary. Program Benchmarks are Pre-Algebra: 27; Reading: 70; Writing Skills: 74. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

Students following the study plan below will complete the Business Management - Advertising & Promotions associate degree in the number of semesters shown.

FIRST SEMESTER

10-102-158 Business Principles

3

10-103-121 Micro: Word-Intro

1

10-103-131 Micro: Excel-Intro

1

10-104-110 Marketing Principles

3

10-801-136 English Composition 1

3

10-801-196 Oral/Interpersonal Comm

3

10-804-123 Math w Business Apps

3

* 10-890-101 College 101

1

SEMESTER TOTAL

18

SECOND SEMESTER

10-101-106 Accounting-for Non-Accountants

3

10-102-156 Operations Management 1

3

10-104-107 Marketing Comm-Integrated

3

10-104-176 Consumer Behavior

3

10-105-101 Career Planning

1

10-809-195 Economics

3

SEMESTER TOTAL

16

THIRD SEMESTER

10-101-190 Accounting-QuickBooks

1

10-102-157 Operations Management 2

3

10-104-101 Selling Principles

3

10-104-119 Social Media Marketing

3

10-105-103 Career Preparation

1

10-196-191 Supervision

3

10-809-103 Think Critically & Creatively

3

SEMESTER TOTAL

17

FOURTH SEMESTER

10-102-150 Business Law & Ethics

3

10-102-160 Global Business Mgmt

3

10-102-195 Business Simulation

2

10-102-199 Bus Mgmt Career Experience

2

10-104-125 Event Marketing

3

10-809-172 Intro to Diversity Studies

3

10-809-199 Psychology Of Human Relations

3

SEMESTER TOTAL

19

TOTAL CREDITS

70

Curriculum Note*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures.

10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1)

10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.

10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.