Research

What does a mother want? Our research programs will answer that question, through:

Parkbench Panel: Child’s Play Communications’ online focus group, designed to generate feedback on new products, packaging and promotions before they are introduced to the public

Social Savvy: A quick way to get moms’ feedback on just about everything

Partnerships: For major studies, we’ll identify and coordinate with the right third-party research organization

By implementing these programs on a regular basis, we keep ourselves and our clients informed of trends and issues that can impact their brand — and provide opportunities for Child’s Play to promote it. At the same time, we utilize these and other resources to identify key developments in your industry and among your competitors.