Marketing of product and services are vital element for successful business. 3D Architectural Rendering play important role in showcasing a business property. Eventually there are many organizations that engage marketing of commercial real estate.

Over the year we’ve seen a wide range of methods for utilizing 3D renderings for marketing and promotion, so we generally assume that we learned the best ways to use them. Below are few example which can be used for marketing.

Impressive website:

Showcasing impressive 3D images on company website is best way to attract potential buyers and investors. Detail website with impressive images will attract more potential buyers and investors. Make sure to put right keyword for SEO purpose. It will increase the potential customer numbers. A good SEO activity will result in increase of customer engagement.

Superior Visual Tools:

Seeing is believing, so using 3D architectural visualization is great tool for marketing company’s products. It able to accurately visually represent a property’s unique qualities to a potential client. Clients will left with no hard feeling because there is no question as to what the built-out property will look like. Superior visual images, video and 3d model will increase brand awareness among customers.

Sales Center:

Real estate companies can open sales center to attract customers. Sales Center is a great place to have larger printed versions of the visualizations. Buyers can see printed version of final product. Company can also showcase animation on a large screen TV in high definition. Virtual tour will make and they excited. Company can showcase their product by brochures and 3D modelling as well. Reference Geoshot for know more about it then contact us.

How to Improve Your Architectural Renderings

Photo realistic architect are more common these day. Photo realistic architectural rendering help people in making the dream house they have always dreamt of. Now 3D artist can easily clear the errors from building plan before construction so that the building can have similar look that customer want. Photo realistic architect

Architect render Post processing (I have to search this in google)

Train your eye: One need to carefully observe the surrounding to develop an understanding of the interaction of light and materials. Notice how different types of light sources interact with different material surfaces. Make mental notes about the shapes and depth of shadows and reflections. It would be helpful for 3D artist to learn some of the basic physics of photons and properties of different material and observations of light scattering and reflection. It is also important to learn some stuff about photography to understand the ways various lenses and apertures and film types and speeds affect how a scene is captured.

Master Modelling and Rendering software: No matter how good you get at rendering, or how powerful or expensive your modelling software is, you will never master photo realistic rendering if you don’t first master whatever program you use to produce your models. You will never produce a rendering that is in distinguishable from a photo graphic the model isn’t perfect, because on the grounds there will be some jarring detail that is just wrong.

Practice: Practice makes a man perfect. There’s simply no better way to improve your skills and knowledge than to keep practising them over and over. Set up a render; see how it looks; decide what you don’t like or what could be better; change your settings; render it oncemore. Compare it to the first version and see whether it’s better, or not, and figure out why, or why not. Repeat unless you get perfect photo realistic image. Reference Geoshot

The major problem faced by construction industry is inability to complete the construction projects on time and within the budget. There are several factors in construction field that lead to time and cost overrun. Poor planning and scheduling as well as unprofessional site management of contractors cause the delay of construction and it will result in financial loss to the owners. The important factors that lead to wastage of time are inefficient project planning and scheduling, lack of contractor experience, improper site management and supervision, incredible subcontractors, delayed delivery of materials, which could be avoided through appropriate implementation of bim modeling services.

Change in design by owner, delay in site delivery, progress payment, approving design documents and performing inspection and testing and ineffective communication and coordination with other parties. The problems in planning and scheduling complexity of design and lack of control over the site resource allocations are also some of the top factors that cause time overruns.

Enables design changes:

Through BIM modeling services quick changes in design could be made, if any possible problem is found out on the construction site.

Facilitates cost estimation:

Using this technology, the design intent of a building can be checked both quantitatively and qualitatively and thus bim cost estimating process can be made early.

Reduces rework:

Rework is the main fact that leads to wastage of time and money in construction industry. BIM modeling services helps in updating and synchronizing any design automatically. It will reduce the drawing errors and thus minimize the possibilities of rework. So reducing human errors and avoiding reworking will help the industry to save time and money significantly.

Enhances productivity

Implementation of BIM concept can increase the efficiency and productivity of the delivery process as well as the constructed facility. As the construction issues can be eliminated in earlier stage, the request for design change, team conflicts and rebuilding will be reduced. The designers can make design decisions on the spatial experience of the BIM-based models. It can result a massive impact on the cost of the construction.

Automatically update data:

The components in a BIM model know how to act and interact with other components. For example, in a BIM model, a room, more than an abstract concept, is a unique space with other building components such as floors, walls and ceilings. In BIM modeling services, model is a complex database with geometric information and non-graphic data and room is a database element. So, if the designers change any model element, the changes in all views are automatically coordinated by BIM software.

Bim modeling services provides digital visualization:

The key benefit of BIM modeling services is that it helps owners and AEC professional for digital visualization, design, stimulation and analysis of the physical and functional features of a project before they constructed. So they get an idea of how the building will come together before the work starts. It reduces the change in design during construction, which will result in time and cost saving.

While CAD uses software tools to create digital 2D or 3D drawings, BIM modeling services provides a new way of working with designs and intelligent objects created. Even though the design is changed several times by everybody, the data in the model remains consistent. As all the stakeholders get a clear vision of the project from BIM model, they can be informed faster.

Chicago, IL – Five major construction projects are vying for the inaugural Construction Project of the Year honors being offered by the International Construction Economic Forum (ICEF). The winner will be announced November 20-22 at ICEF ceremonies in Amsterdam, Netherlands. The five shortlisted entries include the following:

Cognizant Technology Park, Chennai, India – The park is a series of buildings spread across 13.6 acres with an interconnected design featuring covered connected corridors with a comprehensive landscaping theme.

Common amenities include a multi-level car park/cafeteria that serves the entire facility. Design concepts include minimized impervious surface areas to reduce the urban heat island effect. The project was submitted by Larsen & Toubro.

IMAGE BY MARRIOTT

J.W. Marriott Marquis Hotel, Dubai – Brookfield Multiplex was appointed as the main contractor by Emirates Airlines for the Marriott Marquis project in 2007. The hotel features a twin tower complex with an intricate façade design using curved elements and a unique footprint that required innovative approaches and collaboration between designer and contractor. The architect on the project was the Archgroup.

The project was built on an L-shaped plot and at 355 meters breaks the Guinness world record for the tallest dedicated hotel.

Kattupalli Shipyard and Port, Chennai India – Submitted by Larsen & Toubro, the shipyard and port are a state-of-the-art combined ship building and repair facilities. The project, spread over 1200 acres, was built in 34 months despite disruptions caused by three major cyclones.

Major structures include breakwaters, container berths, production shop, ship-lifting platform and a fabrication yard.

The project represented a challenge due to complexity of structures involved, innovative design and execution methodologies, simultaneous execution of dredging and marine construction and benchmark work in village relocation.

The Shard, Central London – Standing at 310 meters, the Shard is the tallest building in Western Europe. The tower features a crystalline façade that has transformed the London skyline. The Shard is a mixed use “vertical town” accommodating more than 8,000 residents and more than 600,000 square feet of office space on 24 floors.

The structure features a 17-story hotel and spa. The structure is crowned with a steel-framed pinnacle adorned with shards of glass that reach into the sky.

The project was developed by Sellar Property, designed by the Renzo Piano Workshop and constructed by the Mace Group.

IMAGE BY LOCO STEVE

Vidin-Calfat Bridge, Bulgaria – The $360 million New Europe Bridge links Dresden, Germany, Thessaloniki, Greece and Istanbul, Turkey and is the longest bridge over the Danube at two kilometers.

Built by FCC, the bridge construction used innovative measures in longer lasting construction components, saddles for stay cables and precast segmental duct couplers. The new bridge reduces the travel time from Vidin, Bulgaria to Calafat, Romania from three hours to 10 minutes.

The bridge is part of the European Transport Corridor IV.

The ICEF will focus on core themes of trends and forecasts in the global construction industry, project finance, successful project management and delivery, equipment technology and asset management.

Governments all across the globe lose Millions of dollars due to inefficient operation of city infrastructure and resources, likedamaged roads, illegal construction, disputes on land, power line damages, and city floods during rains and so on. The main problem is about scale—how can a city with limited resource, enforcement and maintenance staff track and monitor every construction site, and every other public infrastructure? They simply can’t monitor everything. Smart GIS techniques can provide accurate and precise solution for this problem. Smart GIS provides an up-to-date, interactive 3D rendering of a city, accurate down to the millimeter.

Many “Smart Cities” in Europe and the US have started creating highly precise & interconnected GIS maps using 3D survey technologies. GIS or Geographic Information Systems use computer-based systems to link maps and databases, creating a relationship between data, location, and information. GIS serves as the information back bone for data-driven smart cities. However, the tools for creating GIS so far, such asHandheld GPS, Satellite Imagery and Static Lasers arenon-spatial,inaccurate, slow and limited in their scale of vision. As an alternative to that, here is a scalable approach to create highly accurate, spatial, fast and sophisticated cloud based 3D-GIS maps, using Smart GIS.

The plan is to overlay multiple layers of data—computed and analyzed on these maps, ultimately connecting it to the various stakeholders of the city. The idea so far is simple—Scan the city, measure it, connect it and manage it!

Nexus of disruptive technologies like distributed computing, deep learning & machine visionalgorithms, cloud computing and advanced laser sensing (LiDAR) enable high resolution—aerial and ground surveys of cities to create highly precise 3-D, point-based, spatial maps. Deep learning techniques can rapidly process peta-bytes of survey data within hours to extract asset information maps.GIS maps, when incorporated with different layers of city data and systems administration frameworks, present a gigantic open door for making various information driven Smart City. With versatile physical LiDAR, the city could have brings about a month and with exact harm information like how profound a walkway split is down to the centimeter. The applications are practically unending from distinguishing illicit building changes and congestion, to post-fiasco harm evaluations, to figuring vitality displaying of constructed environment, to extensive flame hazard appraisals combining external LiDAR scans with city records.

Interfacing mobile terrestrial LiDAR with municipal data is the newest innovation in proactive enforcement and infrastructure management. This innovation will empower urban cities to cut expenses, recuperate lost income, lessen corruption, build responsibility and convey benefits proactively by increase accountability and deliver services proactively by creating accuracy, efficiency and transparency in the systems. Reference Geoshot for know more contact us.

The Japanese Way of Demolishing Structures

Chicago, IL – Traditional demolition techniques require the use of explosives or the famous iron ball. With explosives, the idea is to create an implosion, where the building will collapse inward on itself, preventing damage to other nearby structures. Even so, the implosion can cause unexpected damage to those other structures, as well as hazards for any people passing by. For this reason, implosions are normally avoided in high congestion areas, where there is a risk of causing personal injury or damage to other structures.

Besides the risks involved, normal demolition techniques create an environmental hazard. The implosion itself and any subsequent demolition create huge quantities of dust, which affect everyone nearby. The demolished material from the building is a disposal problem, creating huge amounts of trash for landfills if it can’t be recycled.

Civil engineers in Japan have sought new methods to avoid these problems. With the high crowding of Japanese cities, the ability to implode a building, without damaging adjacent structures is unlikely. Besides that, Japanese environmental laws require that the concrete and wood be recycled, not just the steel, aluminum and copper.

Recent demolition projects in Japan have showcased these new methods. For the 40-story Akasaka Prince Hotel, a movable cap was placed on the building. This cap consisted of a scaffold that was covered with material to make it look like part of the building. The top two floors were then dismantled in place, “deconstructing” the building. As work progressed, the scaffolding cap was lowered by hydraulic cylinders, allowing it to cover the next two floors for their dismantling.

Dismantling the building in this manner lowers noise pollution by 20 percent and dust by 90 percent. The average person walking by doesn’t even see the work going on in the building, merely seeing that the building grows gradually shorter over time.

In another project, the Resona Maruha building was dismantled from the ground up. The building’s 40 columns were supported by huge hydraulic jacks, as the columns were cut. The floor was then dismantled and the building lowered one floor. Work continued in this manner until the entire building was demolished.

Both of these techniques make it much easier to scavenge and recycle the materials from the demolished buildings, which Japanese law requires be sorted at the demolition site for recycling. With the ground-up style used for the Resona Muruha building, recycling is made very easy and efficient by the fact that the demolition work is being done at ground level.

While skyscrapers are designed for long life spans, Japan’s lack of space shortens their effective life. Both of these structures will be replaced by larger buildings, providing more usable floor space in the same footprint.

These same techniques may be useful in other parts of the world, even here in the United States. New York City is replete with large buildings that are reaching the end of their useful lifespan. The city has been very frugal in issuing permits for imploding buildings, forcing contractors to look at other means. These new techniques that have been developed in Japan may very well find a new home in New York, as the city and its commercial inhabitants look for ways to modernize their city.

Architectural Engineering Construction (AEC) companies face a number of challenges in executing large complex projects. A construction firm typically faces challenges like availability of BIM Experts, teams resisting to change and accept use of BIM, capability to manage information and most of all bear that additional cost of BIM implementation on the initial stage.

There exist significant limitations in the basic set of design tools. Developers & designers imagine their building projects in 3 dimensions. They visualize their projects as 3 dimensional projects. Their designs are then captured in the language of drawings which are essentially 2 dimensional. These drawings are sent to construction site and the team of contractors then interprets these 2D drawings to build in 3 dimensions. This transition from 3D to 2D and back again to 3D causes distortion/loss of information at each level.

All major construction projects are executed by a team of professionals – architects, structural engineers, service engineers, various consultants & contractors. This team may not necessarily working out of one location. Coordination and collaboration between this team is very important for the success of a large complex project. Today industry is limited in the way teams work together & share information – we do this via drawings. Everyone is working of their own set of drawings. A large amount of effort has to be spent to ensure that the work of different consultants is coordinated. With the increasing complexity coordinating from 2D drawings is very challenging.

Change is inevitable in any project lifecycle. Managing this change, ensuring that it’s propagated throughout the design adds more complexity.

While the challenges of introducing a new process to the slow-to-accept-change real estate industry are clear, so are the potential benefits. The owner stands to gain through cost saving which is one of the greatest advantages of BIM. The major part of the life-cycle cost of a building does not come from the design and construction phase, but from operating the building over 20 to 50 years. Using BIM effectively in all these three phases – design, construction and operations has been of utmost importance for the clients.

BIM Implementation is taking good pace and construction companies are also realizing the worth of BIM. The concept of BIM helps in better problem solving, more effective communication and faster project building in a more cost effective way. Right from concept stage to design, construction and throughout the lifecycle of the project, BIM ensures better decision making.

With projects to be executed at multiple locations simultaneously and for each to be completed speedily, it is necessary to avoid the problems that are associated with the conventional way of Challenges Faced by Construction Companies.

While the challenges of introducing a new process to the slow-to-accept-change construction industry are clear, so are the potential benefits. The owner stands to gain through cost saving which is one of the greatest advantages of BIM. The major part of the life-cycle cost of a building does not come from the design and construction phase, but from operating the building over 20 to 50 years. Using BIM effectively in all these three phases – design, construction and operations has been of utmost importance for the clients.

BIM Implementation is taking good pace and construction companies are also realizing the worth of BIM. The concept of BIM helps in better problem solving, more effective communication and faster project building in a more cost effective way. Right from concept stage to design, construction and throughout the lifecycle of the project, BIM ensures better decision making.

With projects to be executed at multiple locations simultaneously and for each to be completed speedily, it is necessary to avoid the problems that are associated with the conventional way of working. In the design phase of a project, smooth coordination between various teams that are located at different location becomes critical. Reducing the design time is crucial and getting a set of coordinated clash free drawings is even more so. Reference Bimforum

3D rendering and 3D modeling serve many benefits in a variety of fields. Without these, we would have no rendering simplification in the form of animated video for complex processes.

Considering in the parkway of film, or in current occasions how time and expense devouring it could be to reproduce an occasion, for example, a flame, or blast that has happened. The liveliness of 3D models permits craftsmen to make these occasions utilizing models, than rendering the models, which gives life into the structure to make a succession of occasions.

The procedure of 3D demonstrating permits craftsmen to take in a mixed bag of systems and structures to make models, liveliness and even perceptions. As these craftsmen are taught differing strategies, profitability increments as every system is best for make particular sorts of the models.

Utilizing 3D models are learning apparatuses are a business all in its own. We are each talented with diverse capacities, and with these capacities comes distinctive courses in which we have the capacity to learn new ideas, effortlessly and adequately. Through the utilization of 3D models and 3D representations we have the capacity to make ideas which can undoubtedly be adapted by visual or material learners. That is, the individuals who learn best by visual acknowledgment of an item, and the individuals who learn best by having the capacity to feel, or partake in an article.

GeoShot Technologies have the capacity to make models that can copy craftsmanship through the utilization of complex lighting, and photograph practical abilities made with 3D displaying programming projects. We have the capacity to make imaginative 3D models, which can advantage human expressions as giving another media. Model is one of the soonest types of 3D displaying, and now, we have the capacity to take figure to another level, with the utilization of 3D demonstrating programming which can make new media. Reference Geoshot

According to the Congressional Budget Office (CBO), the Highway Trust Fund, founded in 1956 to build the interstate highway system, will go broke sometime before 2015. This isn’t the first time this has happened, as Congress has had to shore it up to the tune of 29.7 billion, taking money from the federal government’s general operating fund.

Lawmakers are discussing options and trying to determine the best course to take to prevent the expected 14 billion dollar shortfall for the 2014 fiscal year. While raising gas taxes, the source of revenue for this fund, has been considered, congress and the president are reluctant to do this.This isn’t a simple problem as it doesn’t just have one root. Amongst the various roots that have created this problem are:

Gas taxes haven’t been raised in the last 20 years, even with inflation. The tax is charged “per gallon” not allowing for inflation.

Cars are becoming more fuel efficient, causing consumers to buy less gallons of gas.

Higher gasoline prices are causing people to drive less, also reducing their gasoline consumption.

Credits for hybrids and other more efficient cars are encouraging more people to shift to these vehicles which consume less fuel.

The fund being used for more than its original purposes, providing funding for a host of transportation projects that aren’t part of the federal highway system.

The additional transportation related projects which are diverting funds from the original purpose of the Highway Trust Fund include local transit, environmental mitigation, ferry boats, bicycle paths, and nature trails. None of these were included under the original charter of the fund, yet they account for a sizeable percent of the fund’s total expenditures. Transit alone received 17 percent of the funds in 2010, even though it is a local issue and not a federal one.

At the same time all this is happening, our interstate highway system is in need of major maintenance, with bridges crumbling and highways becoming potholed. Even so, politicians and government bureaucrats would rather spend taxpayer money on impressive new projects, rather than maintain the existing infrastructure, allowing roads and bridges to decay.

While the problem is serious, it isn’t without a solution; even a solution that doesn’t require raising taxes. However, this would require that the government take some drastic steps to maintain and even reduce federal highway costs; something that politicians are reluctant to do.Nevertheless, a number of practical steps have been proposed to make it possible to keep the fund from going bankrupt, while keeping congress from having to bail it out. These steps include:

Force state and local governments to pay for local and regional projects, without federal assistance.

While these measures may not be popular, they are necessary to prevent the fund from falling short in 2014. Even though congress could bail out the fund once again, that would merely be a stop-gap measure, not a solution. Raising taxes would help, but America is already screaming about excessive taxes. Increasing gas taxes would not be a popular solution.

Despite of the festive season in India , the real estate market in India still seems not to be attracting potential buyers for commercial and residential properties , as it was expected earlier that this festive season will be the booster for sales in real estate market , the buyers somehow don’t seem to take much interest in real estate industry.

What can be done to make Real Estate Market more attractive?

“The world is moving towards new age marketing, where referrals, word-of-mouth and visualization are becoming very critical for brand building and sustaining growth.This is reason why digital and social media are extremely relevant for real estate marketers, as they help them engage with prospective buyers and build confidence in their brand.Realty firms spend about ₹2,500 crore every year on publicity across different media and digital marketing accounts” and the next step in digital marketing is towards 3D visualization and rendering.

Industry watchers say that the shift to digital media is also helping developers cut costs by 10-15 per cent and compared with traditional marketing, which was either through newspaper advertisements or billboards, digital advertisements are far cheaper and have a longer shelf life.

What do we need 3D Rendering and Visualization ?

Architectural 3D Visualizationis proven best tool of property marketing even before you built up anything, Expert 3D Designers has the skill of 3D visualization which convert your imagination in the form of 3D walk through and Rendering Design. Real Estate Developers and Real Estate Agents-Brokers can not only use 3D architectural visualization to promote their projects but it provides support in various execution phases of a project. Some uses that 3D architectural Visualization and rendering can be put to are following

As Property Marketing Tool – Architectural 3D Walkthrough Presentation and 3D Rendering Image work perfectly because you can use this tool online also. You can spread you Architectural 3D Presentation via CD-DVD and online through Email. You can upload your 3D presentation on Video Sharing website like youtube ,metacafe and many other video submission websites. This would be the best way to attract your potential property buyers.​

To have an Architectural 3D Presentation – It would be among Interior 3D Presentation and Exterior 3D Presentation or Both, you just need to provide some basic information to rendering studio which is going to provide the 3D Presentation like.

For Interior 3D Design- you will be required to send Interior details like Texture, Colors, and few Photographs of Furniture, along with Floor Plan of the Building and few other required things.

For Exterior 3D Design :you be will require to send the photographs of surroundings, Site Plan and Elevation, the Structure of the Building etc.

Except the Interior 3D Design and Exterior 3D Design there are more property marketing tools.

ABOUT US

PhoenixEOS is the combined solutions provider working on parallel lines of engineering and architecture. Based in India, PhoenixEOS majorly works with offshore clients due to the benefits of their mandatory needs in building and architecture solutions.