“There has to be a thin line between creative, innovative ideas and useless ones! I guess it’s all a matter of the target audience’s perception!” By the author.

Do you remember Reddit’s Bacon Soap: Reddit’s efforts to create a marketing buzz about their brand? Well, Fisher Price is now aiming to gain some fame and buzz through its latest controversial product: The Twoddler Tweeting Toy!

The Twoddler Toy!

Within the context of how social media and technology affect parenting, this Twoddler Toy opens the door for debate: Will parents love this toy in order to brag about their toddlers’ tweets and rejoice for their ability to stay in touch with them? Or will this toy be mocked for being, in reality, ridiculously useless since the toddlers’ tweets will make no sense whatsoever?

About the author:

ThoughtPick's Web marketing consultant, content writer and copy-editor. Born into a well-rounded and educated family igniting her interest in reading, writing and research. Graduated from the Lebanese American University with a bachelor's degree, with honors, in Marketing followed by an MBA. Currently an active writer, poet and blogger. ∼ Beirut

Twoddler is not a product developed by Fisher Price. It's an experiment of some students and researchers of Hasselt University (Belgium). They used an old Fisher Price activity centre and enhanced with sensors arduino modules and a network card. The toy is programmed to tweet messages when someone plays with it. You can also send a song to it from the internet and 2 enhanced activity centres can communicate with eachother.

Twoddler is a prototype system as a result of a course on combining hardware and software in an innovative way. It is not a commercial product nor is it available for general usage. How serious you take this, is entirely up to you!

Twoddler took part in the INCA (Innovative and Creative Applications) competition (organised by IBBT) and won the first prize because of it's potential. The concept behind this application: a new way to make it possible for non-verbal persons (like twoddlers or handicapped people) to use verbal communication.

Popular Thoughtpicks

RSS & Share

Who are we?

Thoughtpick is all about giving back to the
Web by utilizing what we know and your feedback to create
cutting edge Web apps. We recently opened our services
to whom ever have a great app idea and needs a development firm that knows
how it's done. Read more »