Aston Martin kicked off Media Preview Day at the 2017 Canadian International AutoShow this morning by unveiling the Aston Martin-Red Bull concept hypercar AM-RB 001 for its first appearance in North America — and global auto show debut.
Dr. Andy Palmer, President and CEO of Aston Martin, also announced the luxury sports car maker will be partnering with Canadian firm Multimatic of Markham, ON to manufacture the AM-RB001 when it goes into production.

With lightweight construction paramount, the AM-RB 001’s MonoCell is constructed from carbon fibre by world-leading composite experts, Multimatic. A long-standing technology partner on projects such as One-77 and Aston Martin Vulcan, Multimatic will combine its unrivalled manufacturing experience with Red Bull Advanced Technologies’ knowledge gained from the design and build of ultra-competitive, championship-winning Formula One cars.

The unique and groundbreaking AM-RB 001, introduced in July at the Aston Martin headquarters in Gaydon, England, is an unprecedented fusion of form and function the likes of which has never before been seen in a road-legal vehicle. Production of the AM-RB 001 will be strictly limited to only 150 cars, including prototypes and track-only versions. First deliveries will commence in 2019.

Automobile Journalists Association of Canada (AJAC) named its Canadian Car of the Year and Canadian Utility Vehicle of the Year winners

The Volkswagen Golf (Alltrack) was named by AJAC as its 2017 Canadian Car of the Year, while the Subaru Forester took home the hardware as 2017 Canadian Utility Vehicle of the Year. Finalists included the BMW M2 and the Hyundai Elantra in the Car of the Year category and the Chrysler Pacifica and the Mercedes-Benz GLC 300 4MATIC in Utility Vehicle of the Year.

Twenty automotive manufacturers are scheduled to take the stage at the Metro Toronto Convention Centre over the course of Media Preview Day, introducing new products to the Canadian market and providing insight into the current state of the industry.

2017 Canadian International AutoShow

The Canadian International AutoShow is happening at the Metro Toronto Convention Centre between February 17th and 26th. Follow along on Instagram @cdnintlautoshow, chat with them on Snapchat at autoshowcanada, Like them on Facebook and join the conversation on Twitter @autoshowcanada. Official hashtags: #AutoShowOhCanada and #CIAS2017.

The fearless Editor-in-Chief of SWAGGER Magazine. A serial entrepreneur, polyglot, published international photographer, and self-professed Creative Genius. Always following the latest trends in men's fashion, tech, and cars. If you don't find him glued to his phone, he may be sun bathing on the hots sands of a sun destination.