There’s no beating around the bush for author Robert B. Haas. His direct specific advice for success in business and life often includes the kill or be killed aspects of life in the African wilds. Graphic and detailed information about lions, leopards and wild dogs comes from Haas’ years as an outstanding photographer for National Geographic Magazine. The animal kingdom analogy is served up alongside its human business world counterpart.

There are 12 secrets revealed in Masters of Their Universe, each begins with a quote that captures the essence of the secret. Chapter eight – Clothes Make the Man, reminds the reader that appearance counts. A leopard’s spots are every bit as important as the shirt and tie worn by a banker. The book is primarily male-oriented; although, there are references to females, both four-legged and two-legged.

Haas has an undeniable track record of financial success. However, his ongoing references to decades of experience can be off-putting, even confusing. Perhaps a timetable of his careers could serve the reader in a way that makes the point?