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03 June 2010

Singapore, 3 June 2010 – MediaCorp, SingTel and StarHub are
pleased to announce that they have sealed an agreement to air
"live" the four key matches of the 2010 FIFA World Cup South
Africa™ on MediaCorp’s free-to-air Channel 5 and HD5.

Says Chang Long Jong, Deputy CEO, Television, MediaCorp, "We
are very happy to have finally sealed this deal. The World Cup is a
major event that has a legion of fans in Singapore and we have
received many requests to air the matches. As Singapore's national
broadcaster, MediaCorp’s overriding consideration was to bring
the most significant matches free to all our viewers. We hope
that our viewers will enjoy the matches with their friends and
families, in the comfort of their own homes, and where possible, in
full HD glory. With the recent telecast of the Olympic Games,
Singapore Grand Prix and the upcoming inaugural Youth Olympics Games
in August, MediaCorp is proud to offer our Singapore viewers the
chance to catch international sporting events ‘LIVE’, and will
continue to telecast landmark ‘LIVE’ sports programmes where possible.”

"We are very pleased that this partnership with MediaCorp
will enable Singaporeans to watch four of the most important World
Cup matches over free-to-air," said Mr Edward Ying, Chief,
Content & Media Services Group, SingTel. "It was very
important to us that Singapore not miss out on the World Cup. We bid
long and hard for the rights and are delighted to be given this
opportunity to bring the games even closer to the fans."

Tan Tong Hai, COO, StarHub, said, “We are pleased to conclude the
deal with MediaCorp to bring four key matches of the 2010 FIFA World Cup™ ‘LIVE’ to all viewers in Singapore. This arrangement
seeks to offer viewers more options to watch the World Cup. Watching
football is an activity that bonds families and friends. We had worked
hard to bring the tournament to Singapore and are hopeful that all the
magic on the field will entertain and inspire football fans from all
walks of life.”

MediaCorp Channel 5 and HD5 will air the Opening match, 2 Semi-Final
matches and Final match "live" with same/next-day encores.