As the Executive Director of Digital and Social Media, Christopher
Baccus determines and drives AT&T’s social media strategy in the Corporate Communications
organization. As such, he is responsible for the identification, evaluation,
and implementation of social media for AT&T. This involves the
rationalization of diverse types of social media and how they relate to brand
reputation, customer engagement, as well as new and emerging social media
initiatives that best fit the business goals of AT&T, our customers, and
our shareholders.