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The Tonight Dough by Ben & Jerry’s – New Product of the Year

by Ian Brown, Fairtrade Canada

In a series of blog posts, we are pleased to be showcasing the winners of the 2016 Canadian Fairtrade Awards. The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters and are an opportunity to celebrate all of the great work done in the year by businesses, organizations and individuals.

A new award category for this year, New Product of the Year recognises a Fairtrade certified product launched to market during the qualifying period for the 2016 awards. The winner quickly became a favourite in the freezers of people across the country – The Tonight Dough by Ben & Jerry’s.

Here are more details about this tasty treat and why our independent judges selected it as New Product of the Year:

Inspired by Jimmy Fallon’s one year anniversary as host of The Tonight Show, this new ice cream is a bigger, bolder, signature Ben & Jerry’s flavour. The extra-chunky concoction combines chocolate and caramel ice creams with chocolate chip cookie dough, peanut butter cookie dough and a crunchy chocolate cookie swirl.

Ben & Jerry’s is a strong supporter of Fairtrade, with the FAIRTRADE Mark clearly displayed on all packaging as well as in their scoop shops. There is a lot of information about Fairtrade on their website, and when they participate in events Fairtrade is always a significant part of their messaging.

Fallon’s proceeds from the sales of The Tonight Dough are donated to the non-profit organization SeriousFun Children’s Network. So while you’re enjoying The Tonight Dough, know that it gives back by helping children with serious illnesses, and their families.

“We are so proud to have won the New Product of the Year award for The Tonight Dough flavour! At Ben & Jerry's, we take fairness seriously. Whether it's how we treat our employees, give back to our community or dream up new flavours for our customers, fairness factors in all that we do. That's why we want to make sure that our farmers get a fair deal too. Because truthfully, it’s the right thing to do! The partnership we have developed with Fairtrade International has become a pivotal element of our brand and one of the reasons why our fans love us so much.”

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Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world's largest and most recognized fair trade system.