Abstract

Description

Since 2009, Simba Information has presented its groundbreaking Trade E-Book
Publishing series, and for Trade E-Book Publishing 2013 Simba
continues its tradition of providing independent research and vital analysis
about this fast-changing market continues.

Through a nationally representative survey of U.S. adults administered
multiple times per year, Simba establishes the history of e-books and
e-readers and makes projections on the future of both. Trends on e-books read,
bought and acquired for free are showcased along with demographic intelligence
about the e-book consumer-including gender, age, household income, education
level and more. Unlike other research sources, Trade E-Book Publishing
precisely measures the commitment consumers have to digital content by making
the distinction between those who merely read and those who buy before
drilling down for further analysis. Data on e-book prices is again included,
and in this edition is augmented by compelling figures revealing how much
consumers have actually spent on e-books in the past year.

Simba, which has a long history in e-books, puts context in the market by
revealing what percentage of U.S. adults buy print books as well as e-books,
and for the first time Simba asks the most recent sample whether childrens/YA
e-books have been purchased in the past year. Additionally, the report offers
critical psychographic analysis of e-book users.

The highly sought after hardware data has also become even more valuable in
this edition thanks to new trend information on some of the most popular
e-book hardware lines like the iPad, Kindle and Nook devices - and reveals
some surprising data on what proportion of iPad owners do not read e-books.

With over 65 charts, Trade E-Book Publishing 2013 is the resource for
anyone who wants to understand how the e-book market and the consumers within
really function. Grab your copy today!

Table of Contents

Product Code: CURP5017649

Table of Contents

Methodology

Executive Summary

Chapter 1: "Short of Expectations"

Introduction

Do you Read E-Books: Yes or No

The Scale of the Market

Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have
Read/Purchased an E-Book in the Last 12 Months

Table 1.2: Paperback Book Consumption vs. E-Books 2012

Table 1.3: U.S. Trade Book and E-Book Net Sales, January - November
(2011-2012)