To help promote the season three premiere of "Better Call Saul" back in April, we assisted our client, Citizens Parking, in their partnership with AMC by developing a full campaign for a giveaway contest. We created a landing page to facilitate the contest (https://citizensparking.com/sweeps) and promoted it via social media outlets. On top of the giveaway campaign, we also lent a hand in promoting the anticipated pop-up locations of Los Pollos Hermanos that were hosted by Icon Parking, a major brand subsidiary of Citizens in NYC. The social posts not only helped leverage the digital channels for Icon Parking, but ultimately drove the intended traffic to the pop-up events at the participating Icon facilities. Check out their Facebook page for inside looks at the two-day event: https://www.facebook.com/pg/IconParkingNYC/photos/?tab=album&album_id=1879592375620065