Speaking of Dividends

Toy Story

The toy makers raise their dividends for the third straight year. Limited Brands and Hershey sweeten theirs as well.

Mattel and Hasbro aren't just about fun and games for kids. The nation's top two toy makers no doubt got investors grinning last week with double-digit dividend boosts and 4% yields. Both Nasdaq-traded companies are enhancing their payouts for the third year in a row.

At Mattel, the new quarterly dividend on common stock went up 35%, to 31 cents a share from 23 cents, which gives investors an additional $110 million annually. Payouts...