"One Two Three / The Matenrou Show" is the fiftieth single released by Morning Musume and their first double A-side. The single was released in limited A, B, C, D, E, F, and regular editions. The limited editions featured different coupling tracks and limited editions A, C, and E came with bonus DVDs. The limited editions and the first press of the regular edition came with a serial number card which, when entered in a lottery, could win a ticket to one of the single's launch events. A special box set including all editions of the single and a ticket to a group picture event was also released. The single reached #3 on the Oricon charts and charted for five weeks, selling 110,475 copies. This is the first single to pass 100,000 copies since the release of "Ai Araba It's All Right" eight years prior in January 2008, and the first to surpass 100,000 copies in its first week since "Koko ni Iruzee!" ten years ago in October 2002.