Branding & Packaging Design for 8 Myles

Shaping the visual identity for a startup company that hand-crafts a line of gourmet sauces

8 MylesTM is dedicated to creating high-quality, specialty sauces. Their first product is a raspberry-based BBQ sauce… and it is delicious!

I worked with Myles, the owner of 8 Myles to do initial brand planning and analysis, and then create a visual identity to capture the essence of the brand. We wanted an informal, non-corporate look – so the visual identity is built around fun, hand-written-looking typography.

The visual identity came to life on the label design for the BBQ sauce bottle and tag. There will be seven more sauces developed in the future, for a total of eight – hence the name “8 Myles.”