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Promoting With Emails and Message Boards

by Rahimah Sultan

Promoting with emails and message boards are popular advertising strategies. There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Email Campaigns

Email campaigns are also very useful tools in Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements, short informative email courses or emails offering discounts on products and services. Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing useful.

However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.

Message boards

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice. Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when it is applicable to the thread (conversation). Carefully review the message board guidelines to ensure you are in compliance. This technique is smart marketing. Replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via any links you post.

Promoting with emails and message boards is good marketing strategy as long as you are advertising and not spamming.