Cinemagraphs

… The contest Instagram is running for this year’s Cannes Lions International Festival of Creativity is all wet. The Water in Motion contest, announced in an Instagram for Business blog post, is seeking videos of three to 60 seconds in length focused on water. Instagram said 10 finalists will have their videos featured at the Instagram Water…

… Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs.