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Rescue Animals Marketed with IKEA Furniture

Posted on July 31, 2014
by Chief Marketer Staff

Carla Hall (LA Times)

For dog shelters and their employees, working tirelessly to find loving homes for their dogs, IKEA may have arrived like a knight in shining armor. Life-size photo cardboard cutouts of animals in need of homes are displayed in furniture showrooms in Singapore. DDB Singapore came up with this ingenious idea.