Marketers are continually finding new ways to get consumers to opt-in to their databases. However it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and "regular" online analytics is.

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