Focus has unveiled a range of new electric bikes unlike other e-bikes, because the power only kicks in when you really need it.

Unlike most e-bikes, which are often bulky and awkward looking, the PROJECT Y bikes are almost indistinguishable from traditional road models.

“When it comes to top performance, it is essential for man and machine to function as one. We want maximum performance at all times and on every leg of the ride, so we are integrating an electric motor to provide assistance in those critical situations. However, the assistance only kicks in when you really need it. On slopes, off-road or when setting off – whenever it’s possible to eke out a little more”, says Focus.

All three bikes in the Project Y lineup use the same full-carbon frameset with integrated electric drive system. Focus uses Boost 148 thru axles on the rear and 110x12mm Rapid Axle Technology up front for the Project Y. Braking is handled by Dura Ace 160mm discs. There’s also full internal cable routing for a clean look. The all-purpose frameset will accommodate tires as wide as 33c.

Project Y currently includes three models. The Project Y road bike is built with Shimano Di2 with a 52/36 crankset and 11-30 cassette. Easton EC 90 Aero handlebars provide the cockpit and the Project Y rolls on carbon wheels from DT Swiss. The complete bike, including the Fazua motor and battery, weighs in at 12kg/26.5 pounds, and comes in a Sea Blue colorway.

There’s currently no official word from Focus regarding pricing and availability, however, the German brand has seen fit to create a dedicated section on their website solely for the PROJECT Y.