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What Are the Main Importance of Backlinks in SEO?

The ever evolving SEO and link building landscape has made high quality backlinks all the more important, now than they ever were. This has made it important to understand and implement high-quality strategies that drive campaigns to compete and thrive online.

Before we go any further, let’s revise the definition of link building for those who are yet to learn the many aspects of search engine optimization (SEO). Simply said, link building enables to acquire hyperlinks from relevant and trusted websites to your own website. This also helps you get ahead of the competition as it helps the visitor to navigate from one page to another, thus redirecting them to either your website or another part of your website.

Search engines that crawl a website do so through these links present on your entire website. They do so to either discover new web pages or to determine how well the page should rank in the search engine result pages (SERPs). If your website is full of quality content that is about relevancy and has the right keywords, the search engine based on these factors, along with the backlinks then decides if the page is good enough for a higher ranking. As like any other part of SEO, links and quality content also go hand-in-hand.

If you are on your way to devise or update the SEO strategies for your website then you must consider making use of backlinks at every step to improve your website. However, it is a waste of time to place the links just anywhere, which is why you must hire experts who can make use of the right research tools to leave backlinks where people would actually click on them. While it is a time taking process, it helps get your name out there and grab attention from people who are really interested in the kind of content you publish or the services you offer. Moreover, not everyone may always look for your website, but a backlink can help them reach there.

Link building works best for SEO when they come from authoritative websites that have made a mark in your industry. It is therefore crucial that the team you hire keeps an eye on new opportunities which can eventually help you rank better. Moreover, Google is here to stay and so will the search engine rankings, therefore, start working on them from today without further delay.

Link building started way back in the late 1990s, when Google started to dominate the search engine market. What keeps their popularity intact is that they are seen as a vote of confidence, which means that if you have a link coming from a trusted website, then you have done enough good to earn it. It improves your website’s credibility in the market, albeit the website adds value to the visitor. Therefore, before you look for an SEO company to start working on link building, collaborate with them to improve your website’s quality of publishing content that is worth the effort. The content should be well written, informative, relevant to your industry, and something that leaves behind a learning for the visitor.