HPNOTIQ

STRATEGY• Utilized the “Something Blue” concept as a platform to make Hpnotiq a popular wedding cocktail• Developed “Girls Night Out” programs featuring Hptoniq• Positioned the brand as a special occasion liqueur by recommending partnerships and endorsements• Negotiated an own-able platform at The Wedding Salon, a luxury trade show event in New York, Miami, and Los Angeles in which the “Something Blue” cocktail was featured prominently to trade show attendees and media

RESULT HIGHLIGHTS• Created a successful partnership with bride-to-be Ana Ortiz from the hit program “Ugly Betty” that resulted in top tier media placements valued at more than $1million in advertising value• The brand was featured at the Sundance Film Festival, Bridgehampton Polo, among others• Secured hundreds of features in that trades as well as lifestyle based publications including Brides, Bridal Guide, Daily New, People, In Touch, OK!, Extra, etc.• Over 500 million impressions secured for the brand