Do you have a CRM vision?
Without it, your CRM initiative might be ineffective. Studies of successful businesses show one clear determinant of success:

The business or organization knows precisely what value it is delivering, to whom, and how to do so profitably.

We at Genesis InfoTech believe that a successful CRM demands a clear CRM vision so that a strategy and corresponding infrastructure can be put in place. Development of a user community for sharing information and best practices is critical to CRM success, as well as an EMM capability to leverage that success.

We look at CRM not as a technology but a business strategy. The basic strategies for successful customer-centric businesses include the following: