"It's a big chunk of change for them when they are starting out," says Julie Gustafson, executive director of the Macomb-OU INCubator. "It helps propel them forward."

Splash360 is developing a software platform that allows customers to create, manage, customize and deliver brand-building marketing content. The Business Accelerator Fund money will help it launch and market the product.

"We think it’s a pretty exciting product," Gustafson says.
Mobile Data Holdings has created a black box for data collection and verification that can be used in the seats of automobiles. The Business Accelerator Fund money will help Mobile Data Holdings test its Mobile Digital Video Recorder system.

Coupon Wallet received money from the Michigan Pre-Seed Microloan fund. Coupon Wallet's technology is digitizing paper coupons. Its microloan will help it integrate the technology with business loyalty programs.