"What we expect over the next three to five years is to see that market share will steadily grow up to somewhere between 40 to 50 per cent of the market place," he said.

"We understand that to use herbicide tolerant technology sustainably it needs to be used within a rotation and there are several herbicide tolerant options on the market and Roundup Ready will be used as part of that."

Earlier this year, the Western Australian Supreme Court rejected an organic grower's bid for compensation after GM canola from his neighbour allegedly blew onto his property.

Organic grower Steve Marsh, from Kojonup in state's south-west, tried to sue his neighbour Michael Baxter for $85,000 in damages.

Mr Marsh claimed in 2010 Mr Baxter's GM seeds blew across the fence and contaminated his property, costing him his organic certification and premium prices.

Mr Kruithoff says he doubts the case will factor into farmers' decision making when they consider planting GM canola crops.

"The feedback we have had from farmers across the country is that the court case, although they paid attention to it, it really hasn't had an impact on their planting decisions this year and I don't think it will next year either," he said.

"Farmers across the country know that we've been planting biotech crops in Australia since 1996, be that in cotton or canola, and we've planted millions of hectares of biotech crops with very few problems.

"This is the first time we've ever had such a problem need to go to court.

"It's very unfortunate but farmers in general know that co-existence between biotechnology and conventional and organic cropping does work."

The biggest importer of Australian canola is the European Union, followed by China, Pakistan, Japan and the United Arab Emirates.

So far this financial year, the EU has imported about 1.5 million tonnes and China about 600,000 tonnes.

Mr Cattle says the EU doesn't import GM canola but China does.

"It's an uncertain time regarding the GM canola," he said.

"The industry needs to define itself if this is going to be a valuable tool.

"If producers are saying 'this is a valuable tool to my production system and we want to have access to this', the industry really needs to pick it up and then put about some procedures or measures in place to go and educate the consumer and identify and grow those markets."