In 2006, Davis plastered his Social Security number on billboards and TV commercials in an effort to promote his company's credit monitoring services. Then in June 2007, a Texas man used Davis' ID to take out a $500 loan. The thefts didn't stop there. Davis' identity was used to open an AT&T wireless account, an account with Centerpoint Energy, one for USA Savings Bank and a Gap credit card, just to name a few.