Since 2010, the craft brewery industry has been increasing in popularity. Our goal was to help Westbrook stand out in this saturated market. How do we make Westbrook White Thai the craft beer of choice regardless of how much people know about craft beers?

We developed a fun, interactive campaign around White Thai's logo, the panther. Raise your claw is easy to adopt, gives the consumer added benefits and keeps the Westbrook brand in their minds.