Introduction to eye tracking research

In this 1 hour (45 minutes + time for questions) webinar, we will give you a brief introduction to eye tracking and how it can be used with different research methods.

Time

November 8, 201805:00 pm CET

Place

Online

Pricing

Free

Objective:

Our objective is to give you an understanding of what eye tracking is and how it can be used as a research method within different fields. After this webinar you will know more about eye tracking as a tool and method, and hopefully inspire you to incorporate eye tracking into a project of your own.

Topics:

Introduction to the human eye, vision and attention

What do we measure with an eye tracker?

An brief overview of different Tobii Pro eye trackers and their usage

How does an eye tracker work?

What kind of data do I get from an eye tracker?

How can eye tracking be used as a research method?

Examples and case studies of research conducted with eye trackers

Audience and prerequisites:

This webinar is for anyone who wants to learn the basics of eye tracking research. No prior knowledge or experience in eye tracking or related subjects is needed. The webinar is suitable both for people within academia as well as companies.

About the Instructor:

This webinar is taught by Ricardo Matos, Head of Training Programs at Tobii Pro in Stockholm, Sweden.