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The fantastic up to 70% off sale at Boux Avenue is still on, but HURRY, these great offers won’t last long!

For a limited time only, Boux Avenue is offering their popular Chloe underwear set for £25 only.

For a limited time only, Boux Avenue are offering free standard UK delivery on all orders.

Though all the 3 example s are for one vendor on AffiliateWindow, this kind of promotions are there on each network, promotions without a clear end date. "Limited time", " Ends soon", "Won't last long" aren't valid dates. I can't store them in my databse. I put all promotions into a deals database and deals get deleted as they reach their end date. This way I don't serve old deals, and don't get into trouble with vendors who don't like seeing old deals being promoted. But with the "ends soon" kind of deals, I have no clue if I shd bother promoting.

I've looked into the account now, and those were promotions from an email which was just sent today. I believe that they may not have given an end date because it could be while supplies last, which then should have been mentioned. I will mention this to the Account Manager for that program so that the merchant can be encouraged to include that in future emails.

Since you are an Affiliate Window affiliate, I just want to make sure that you know that if you pull your offers from the discount code database, every offer listed has a start and end date. While not all merchants choose to enter their offers into the discount code database, you can at least always know the official start / end date for all entries.

My thought on promotion with no end date is delivering a message to the customer to grab their promotion as soon as possible because, anytime they can end that promotion. No definite date. It could be at this moment, later, etc.

I do promote ongoing promotions (like "Free shipping with a $35 order"), but promotions that have a fixed, rapidly approaching ending date are going to perform much better.

I always like to tell merchants that their promotions will get the most exposure on the day or two after it's listed and the day or two before it expires. A really good short-term promotion (1-4 days) works wonders.