The CW Gives Early Pickups to The Vampire Diaries and Supernatural

Here’s a bit of no-brainer news for you on this Monday afternoon: In a move that surprised absolutely no one, The CW has given early pickups for next season to genre faves “Supernatural” and “The Vampire Diaries.”

From the Press Release:The CW Network has given early pickups to three of its hit series for next season, including its top-rated drama “THE VAMPIRE DIARIES”; fan favorite “SUPERNATURAL”; and freshman hit “ARROW,” it was announced today by Mark Pedowitz, President, The CW. All three shows will return in fall 2013.

“We said last year that one of our goals was to establish building blocks to grow on, and now with our new hit “ARROW” and fan favorite “SUPERNATURAL” on Wednesday night, and the continued success of “THE VAMPIRE DIARIES” on Thursday, we’ve been able to do that,” said Pedowitz. “Not only do “ARROW,” “SUPERNATURAL,” and “THE VAMPIRE DIARIES” perform well on-air, they’re also extremely successful for us both digitally and socially. I’m thrilled to have all three shows returning to our schedule next season.”

One of the true breakout hits of the season, “ARROW” posted The CW’s best series premiere since 2009 and currently stands as the network’s most watched show (4.3mil). Heading into its fifth season next fall, “THE VAMPIRE DIARIES” remains The CW’s highest rated series in target demographics, including adults 18-34 and women 18-34. “THE VAMPIRE DIARIES” also continues to be one of the network’s top performing shows digitally and socially; in fact, “THE VAMPIRE DIARIES”recently topped Trendrr’s list as network TV’s #1 social program for the week of January 21–27.

The Winchester brothers of “SUPERNATURAL” will continue to fight the forces of evil for a ninth season. Since being paired with “ARROW” on Wednesday this year, “SUPERNATURAL” has seen a dramatic uptick in its ratings from last season, rising 15% among total viewers, 10% in adults 18-34, and 18% in adults 18-49.