Fish4Dogs is a small independent company with just under 30 of us working from our base in rural Worcestershire. We have not been around long - properly in business since 2007.

We are not a huge corporation – we are a small, and like minded group of individuals with shared set of values and aims.

The first thing anyone notices is that we all have a genuine belief in our product – we know it’s good and know that it’s good for the dogs. That gives us the passion and belief in what we do that makes it such a pleasure to work here

The idea behind Fish4Dogs was to use, productively, waste from the fish industry. Humans only eat 50% of the fish despite the rest being perfectly nutritious. In terms of sustainability this is a scandalous waste of natural resource. Because of those origins sustainability and minimising our environmental impact are important to us. We aren’t perfect but we do try to get better all the time.