Apple Reveals the One Feature You Won’t See on an iPhone Anytime Soon

Smartphone manufacturers are in a never-ending struggle to innovate and develop new features, but they sometime end up using each other’s idea as source of inspiration for improvements aimed at their own models.

One of the most recent such idea is a pop-up camera that would help reduce bezels on smartphones, while at the same time providing advanced photo capabilities, and Samsung and OnePlus are two of the names that have already expressed their interest in this approach.

But as far as Apple is concerned, that’s one direction that the company doesn’t want to follow, Greg Joswiak, Apple’s vice president of Product Marketing, told Express.

“I would give people credit for trying new things, competition is what makes the world go round and makes us all better but that’s not something we see coming anytime soon,” he said.