For his part, Oscar de la Renta told WWD he’s confining his guest list to individuals who have a professional reason for being at the show so as to allow them to see the clothes up close without distractions from large crowds. And typically one to invite numerous celebrities to his show, Tommy Hilfiger said on Monday he wanted to redirect the attention back to fashion.

Backstage before his show, he told the AP, “I don’t like the drama in the fashion world. I like to do our thing without the drama”.

As for celebrities-turned-designers like Victoria Beckham, Mary-Kate and Ashley Olsen, and Katie Holmes, the article notes how they’re focusing less on courting fellow celebrities and paparazzi, and more on gaining the approval of influential editors, stylists and retailers. For instance, Holmes and her partner Jeanne Yang invited zero photographers with the exception of one house cameraman, and only a few dozen editors and stylists for an intimate showing at a gallery in Chelsea.

This notion of focusing more on the fashion itself without the surrounding hoopla harks back to Eric Wilson‘s recent thought provoking piece in the New York Times debating whether New York Fashion Week is losing its relevance by virtue of becoming too mainstream.