Rent a car, for a buck/euro a day

Rent a car, for a buck/euro a day

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For 1 euro (roughly USD 1.1) a day, you can rent a Smart car from Maxhopp in Berlin and Hamburg. Sound too good to be true? (Or, from an entrepreneur’s point of view, too painful?)
It helps to understand that Maxhopp is not really a car-rental company: its main business is advertsing. Maxhopp’s rental cars are literally plastered with ads (source: tjacobi.com). In fact, this rental company must be the only one in the world that encourages you to rack up as many miles as possible, without extra charges.