THE CB BLOG IS SPONSORED BY

A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Saturday, October 07, 2006

ANIMAL LIBERATION MOVEMENT TARGETS CRUELTY TO CHICKENS

Director Ben Lawrence from Caravan Pictures in Sydney has shot a charity job for the Animal Liberation Movement to coincide with a campaign called NO CAGED EGGS, to increase awareness about the treatment of battery hens in this country.The spot was released on the internet and is rapidly developing momentum, 3AW's Derryn Hinch described the commercial as "powerful". Ideally, Lawrence is hoping to get the spot played as a CSA through commercial TV networks and through a national cinema advertising chain.Client: Animal Liberation MovementCreative Team: Adam Hunt, Maureen McCabe, Lisa McLeod and Paul CarterDirector: Ben LawrenceProducer: Emma LawrenceProduction Company: Caravan PicturesDoP: David Williamson

3 Comments:

I think this is a powerful message! I thought a tiny bit of the great Jeff Benjamin's Subservient Chicken which I know it shouldn't remind me of! But more seriously-when I was a little boy in London and totally into music...Instead of writing fan mail to pop stars-I was weird and wrote to CD's...Well I'm sure I wrote one to a punk cool shop called Yellowhammer about a David Bailey shot poster about "it takes a few hundred dumb animals to make this and only one to wear it" or something...Showing a long legged model wearing fur in BLACK 'n WHITE with a long lash of RED BLOOD dripping from the COAT....That was another powerful -teenage memory-this message brought back......