For the historic Roman jeweler Bulgari, the snake has long been an iconic part of its watch and high jewelry collections, reinterpreted and modernized through the years in a nod to the serpent’s symbolism of eternal youth. Read more at Inquirer.net

Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by Rachel Weisz for the new advertising campaign, photographed by Annie Leibovitz. Read more at Europastar.

According to the Chinese Zodiac, 2013 is the Year of the Snake, and Bulgari took the idea to the extreme, wrapping an illuminated serpent around its entire building, situated on the corner of 57th Street and Fifth Avenue in New York
Read more at Elite Daily.