Kettle Hires New CD, Senior Producer

Digital agency Kettle, based in New York, has expanded its staff and its West Coast operations with “the first of a wave of new hires resulting from the agency’s growth.”

First, Amanda Hughes-Watkins (left) will be creative director at Kettle’s San Francisco office, effective immediately. Hughes-Watkins joins the agency from Digitas San Francisco, where she served as creative director and earned several industry awards for her work on the eBay, Paypal and Kraft/Taco Bell Sauces accounts. Prior to her stint at Digitas, she worked on the Microsoft account for R\GA San Francisco.

She will report to Olivier Peyre, Kettle co-founder and creative director.

On the East Coast, Kettle hired Crystal Ginn as senior producer; she will direct campaigns for both established clients like American Express and more recent wins like Penguin.

Before joining the Kettle staff, Ginn served as director of production at Brooklyn’s Area 17, where she produced work for clients like Google Chrome, Billboard and SPIN. Her agency history also includes production roles at Razorfish, JWT, createthe group and Siegel+Gale.

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