TapCommerce Raises $10.5 M in Series A Round Led by Bain and RRE

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At least that’s what developers of ad retargeting technology believe—and investors seem to agree. One startup in this space, TapCommerce in New York, now has more money show what its platform can do.

On Friday, the company said it raised $10.5 million in a Series A round led by Bain Capital Ventures and RRE Ventures. Other investors include Nielsen Ventures, Metamorphic Ventures, Eniac Ventures, and Nextview Ventures.

TapCommerce said its platform, aimed at tablets and smartphones, reaches mobile websites and apps alike. The new funding will go towards product development, sales, and marketing, the company said. TapCommerce works with brands in mobile e-commerce such as JackThreads, Fab, and eHarmony.