A Is for AOL: The Alphabet According to Google

New Insta-Search Function Pulls Up Major Marketers

Today Google unveiled its latest advance: search results show up as you type. This strikes us as slightly more useful than, say, Google Wave -- especially if this rolls out for mobile. But we want to give props to Jeff Jarvis who tweeted earlier today the results of a little experiment he started. The Buzz Machine blogger typed one letter into Google and see what turned up. Intrigued, we did the entire alphabet. And it's heavy on marketers! We're unsure how personalized or localized this is. Our first few results matched up with Jarvis' results. Let us know in comments if you get anything different (and where you're located).