How to tweet to make – and keep – friends

A month or so ago, my colleague Lynsey argued that occasional tweeting is perfectly acceptable to grow followers and make meaningful connections online. Let me ask you this: have you ever heard of someone making and keeping friends by calling once every two-weeks and talking in 140-word bursts over the phone?

No?

Exactly my point.

Twitter was designed to be easy and act as a virtual stream of consciousness. The reason people may be hesitant to tweet often is due to lack of ideas. Tweets should not be laboured over too much. If too much time is spent trying to squeeze out a sentence, you’re thinking about it too hard. It should just flow.

Sometimes, people ask me what they should be tweeting about. I tell them that they should set a goal of two or three tweets a day. Once they know they have to tweet, they’ll find a way to produce content. Practice makes perfect, so try this every day, and you’ll become better at tweeting and more influential online.