How to motivate your Facebook followers to take action We’ve all seen it before. The Facebook page with tens of thousands of followers … but for some reason, individual posts get little or no response. Or the new social cause everyone’s raving about … but not many followers are willing…

How will you ever get to it all? With seemingly limitless channels available to not for profit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail,…

There comes a time in each of our lives where our perspective on life shifts. Where we start to see the world – and our place in it – differently. For me, that moment was the birth of my daughter. In an instant, everything changed. I began to think about…

Your June tax appeal has the potential to be your biggest fundraising campaign of the year, so it makes sense to take your time and get it right. Each of the four key questions below is designed to help you create your most compelling direct mail letter, and ensure all…

At the heart of fundraising are compelling stories. We share these stories on our social media platforms, throughout our newsletters, and in our digital and offline appeal campaigns. The best stories are usually those of transformation, of beating the odds, of triumph over adversity. It could be the story of…

Derrick Brown offers some tried-and-true ideas for database management that will allow for effective segmentation in your direct marketing – and more meaningful interactions with your supporters. Whether you are using a homegrown database or one of the many proprietary databases out there, you are tasked with determining what…

As the financial year draws to a close, the fundraisers amongst us are breathing a sigh of relief knowing our tax-time appeals are now behind us. The letters have been mailed, the emails are on their way, the thank-you notes are already written. We could almost be forgiven for putting…

12 tips for maximising the effectiveness of your direct mail campaign through digital channels When it comes to fundraising, the tax-time appeal ranks as one of the top two opportunities throughout the year alongside Christmas. And yet, many not-for-profits are leaving donations on the table by not partnering their Direct…

Part 1 in a 2-part Davos Report for the Social Good Sector At this year’s World Economic Forum, one phrase was on everyone’s lips: Fourth Industrial Revolution. WEF Founder and Chairman Klaus Schwab has sparked a worldwide conversation on the coming revolution. For background: The first industrial revolution occurred when…

I remember the day, I definitely remember the guy. Nick Haney’s on the phone talking about CRM, but for a different purpose. He was talking about client management and he was looking for a way to track outcomes and to measure the difference that his organisation is making in people’s…

The world of philanthropy is transforming to results-focused giving. Tracking and measuring outcomes is no longer a nice to have or a buzzword, it is now imperative for fundraisers to embrace and communicate their organisations’ outcomes and results in order to stand out when competing for dollars and resources. What Funders…

Guest post by everydayhero The popularity of influencer marketing has surged in recent years. While it’s been around as a marketing tactic for the best part of a century, this recent growth can be largely attributed to the sheer volume of content being shared across social media. Amidst so much…

We’re just three months in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. To help us navigate, Blackbaud leaders and industry…

Article by Lianne McGrory, Director, Professional Services & Sales (core team) at Blackbaud Pacific I'm excited! Things are changing at Blackbaud. The past 18 months has seen innovative product releases, a growing range of services and now we are changing the way we support our customers by launching a formal…

Headlining the event, which takes place 1-2 August at Doltone House in Sydney, is Mike Johnston, founder of global fundraising consultancy hjc and highest rated speaker at last year’s International Fundraising Congress. Johnston has helped charities raise over $1 billion using his Transformational Donor-Mapping Framework and will launch it in the…

Dashboards and Pivot Reports changes Have you ever clicked on the Dashboards module and received the error, "Before you can use the Dashboard feature, you need to install Microsoft Office Web Components software."? Great news! We have updated the Dashboard technology from Office Web Components, so the installation of Office…

Constituent level contact information - emails/phones/links off address In the next two weeks our blog series will cover more of what will be included in 7.94. January 25th, 2015 we will release The Raiser’s Edge 7.94 which includes the most anticipated update to RE based on customer feedback: the move…

It’s only 2 weeks since bbcon came to a close for another year and for most of us it already seems a distant, happy memory. With everyone going back to their busy jobs, and most likely having to catch up on at least 2 days of work that was missed…

In many trades and professions we take for granted that skilled practitioner have invested intensive amounts of time and money in upskilling/training? We assume that the pilot captaining the plane we board has undergone years of vigorous training. From the master craftsmen sculpting your furniture to the chef who cooks…

As part of the planning for our upcoming The Raiser's Edge User Group meetings, we have found it useful to think about the popular topics from last year’s meetings. One in particular that presented as a common theme was the challenges around getting people to use the system - in…

Hello, we’re Blackbaud.

Our vision is simple: to power an ecosystem of good that builds a better world.

Leading uniquely at the intersection of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement.

We power the entire social good community, which includes not for profits, foundations, education institutions, and the individual change agents who support them.