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Fun 2 Play Toys hires SwervePR

Fun 2 Play Toys of Green Bay, WI has retained SwervePR of Burlington, ON to promote a new product line called "Poo-nicornicopia." According to the company, the products are based on "a fictional world populated by poo emoji and rainbow unicorn hybrid creatures known as Poo-nicorns." The line will include a web series, mobile apps, soft goods, lifestyle items and plush toys.

"We are thrilled to partner with SwervePR to help us launch our exciting new world of Poo-nicornicopia," said Olen Rice, co-president of Fun 2 Play Toys."The SwervePR team delivers creative, out-of-the-box ideas and an understanding of digital and social media that will help us immeasurably as we grow our brand and expand our licensing and product breadth."