Category Archive

It’s the start of a typical Tuesday as you sit at your desk casually sipping your espresso roast and begin the morning routine. No new emails? Something’s up, you get at least 46 newsletters by now. You check Facebook without a problem, so the network isn’t down. You visit your website but see a strange error page. You begin to …

The internet is on the verge of being dominating by mobile devices. And as the hub of your company’s digital presence, your website must cater to this rapidly growing web consumption. It is time to choose a winner in the battle dubbed “mobile vs responsive web design”. While mobile web usage by industry will certainly vary, needing a mobile website …

We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site? For most web users, it’s mere seconds. The page speed of your website matters for many reasons, from user experience …

Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and development partner for many businesses, we are sometimes contacted when website problems are identified. While our team would love to …

Your website is often the first impression potential clients have of your business. They may have been referred by a colleague, found you through a Google search, or read an offline advertisement. Once you have someone on your website, the goal is to provide a valuable experience. Reports say 55% of visitors spend fewer than 15 seconds on your website. …

What was the most important thing you learned in grade school? There are a lot of possible answers. However, today’s “lesson” is about how people learn in different ways. The VARK model breaks down the four primary types of learners: visual, auditory, reading/writing and kinesthetic. Why is this important to you now? Because it directly relates to how you need …

Your company’s website is the heart of your online presence. It is an extension of your business and should showcase all that you can do. While the end goal of your website is to be a resource for your industry and to generate leads, those intentions are not always clear. When designing your website, keep your users in mind. Once …

Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site. So while the goal of Search Engine Optimization is to drive more traffic to your site through search engine results, …

If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing will work just as well today as it did over a decade ago, when people used AOL dial-up and dinosaurs roamed the earth. …