Generating a high quantity of high quality leads is one of the biggest challenges B2B companies face today, but getting leads is the first step to driving revenue. It's tricky balancing lead quantity with quality.

To help you along the long and treacherous path of balancing lead quantity with quality, download our favorite list of tips and tricks by filling out the form at the right.

You'll learn:

Where to start when defining what makes a qualified lead

Tips for fixing your processes to better align marketing and sales

The relationship between how long your forms are and the quality of your leads

How you can tailor nurture campaigns, persona-based nurture campaigns, and targeted campaigns for higher ROI and more conversions

How to pick and combine different campaign types, and how to execute tactics that get you the best leads