Micah Bowers

Designer

Vancouver, WA, United States

Member since January 3, 2016

Micah is a brand designer and illustrator who aspires to elevate design to the level of a story. To reach people and forge lasting engagement, Micah believes that design must identify a need, stir a desire for change, and shed light on a path that is uniquely helpful, hopeful, and human.

The letters used to construct our written languages have their own anatomical features. Here is a collection of lesser-known letter parts that every designer should be aware of (with an awesome infographic).

Color is the master key to compelling design communication, but UI designers must learn to wield its power. This guide simplifies color theory concepts and shows designers how to use color with precision.

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.
In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?