Approximately 20% of fruits and vegetables in the U.S. never leave the farm or are turned away as not achieving the premium standard for companies.

We’ve built a network of companies and suppliers to buy the 2nd tier produce and juice pulp.

Learn

Up-Cycling

PurePlus+ is created from upcycled fruits and vegetables to create a plant-based powder for companies to add to their products to replace filler at a lower cost and with a nutrient boost.
PurePlus+ will make perishable fruits and vegetables last 3 years longer while using 100% clean and renewable energy in the process.

Our Own Product

PurePlus+ replaces multivitamins. Over 2 decades of studies show there’s no proof of a health benefit through taking a multi-vitamin.
Fruits and vegetables are designed like a time-release pill, due to their relationship and binding with the fiber and antioxidants.

Integration

PurePlus can be easily integrated into a range of food products including beverages, nutrition bars, superfood powder blends, and baking products.

Inside Matters

PurePlus is inside the consumer food product adding vital nutrients, like INTEL is inside making a fast and powerful computer.

What We Do

We make ingredients

Transparency

We value transparency by measuring ourselves in the reduction of fruit and vegetable nutrients and fiber waste by the product we create.

Innovation

PurePlus keeps the nutrition molecules intact. The powder is repurposed as an ingredient for companies that are seeking to bring new innovation, functionality and nutrition to their products.

Sustainability

We divert fruit and vegetable waste to reduce environmental impact and cost.

Words to live by

“Your food will be your medicine, and your medicine will be your food”

-Hippocrates

Science

The Need

The Human body has an amazing ability to promote health as long as we feed it the right stuff

For the first time in human history, obesity is a bigger health crisis globally than hunger. More people alive today will suffer disability as a result of consuming excess calories than as a result of consuming too few.

Overfed but undernourished, calorie rich but nutrient poor: this is the deadly paradox that has trapped hundreds of millions of human beings today.

In America, where we created many of the eating patterns that are now being exported around the globe, the problem is especially acute:

Food Waste

Food waste is a
Trillion dollar problem

For one juicery, there is 15 tons of fruit and vegetable pulp wasted per week. And for every pound of juice, 4 pounds of pulp byproduct is produced. This contributes to the 34 Billion tons of fruit and vegetable waste produced annually in the US.

Products

Products

We will replace sugar

PurePlus replaces sugar and filler with upcycled fruit and vegetable powder. The sugars in fruit are designed to work almost like a time-release pill, due to their relationship and binding with the fiber and antioxidants.

PurePlus can be easily integrated into a range of food products including beverages, nutrition bars, superfood powder blends, and baking products.

PurePlus is inside the consumer food product adding vital nutrients, like INTEL is inside making a fast and powerful computer.

About

Who We Are

Meet the team

PurePlus+ brings together a rare mix of executives with significant experience in science, financing, and social impact, with industry experts who know the food innovation arena.

PurePlus+ Team

Years of experience has allowed us the level of specialization we need to be the very best at what we do. Find out more about each member of our incredible team.

Amy Keller

CEO, Co-Founder

Amy Keller, founded advncmnt:projects to work with individuals and organizations, helping them use their resources for global social impact. Keller takes an innovative approach to making social change - one that involves mapping new trends, collaborating with thought leaders, and devising creative solutions to complex problems. Keller leads efforts on issues including global poverty and disease alleviation, hunger and food waste, the environment, wildlife conservation, the use of technology and its social impact, gender equality, and education. Keller executed strategies to ensure overall fundraising success; achieving hundreds of millions raised in her career. She is a highly skilled strategist in the social impact space and in international public policy at the intersection of government, NGO, business and the global citizen. Keller develops and executes campaign roadmaps for strategic partnerships and has a strong track record of influencing further sources of revenue.

Keller is an Advisor on JUST Water’s non-profit arm - JUST impact, and the impact platform - the SDG Engine - devoted to driving innovation, engineering around global energy, water, and food solutions inside of the Global Goals.

Kevin Wall

Co-Founder

Kevin Wall is an Emmy Award-winning producer, activist and new media entrepreneur.
He has enjoyed more than three decades in producing and distributing some of the largest global live events in history, most notably Live 8, a global live event which earned Wall an Emmy Award as it motivated millions of viewers worldwide to pressure Western governments to take action on African aid and debt relief. With his company - Control Room - Wall pioneered the platform-agnostic digital media model making entertainment content available globally on all mediums and devices.

In addition to music and entertainment, Kevin has a passion for technology and investing. Starting with a global Internet consulting firm that he cofounded in the late 1990s, Wall led the strategic acquisition and organization of 42 Internet design and consulting companies to build a venture with 3,000 employees, 38 offices and annual revenues of over $400 million. His two decades of investment and consulting early startups include companies like Facebook, Akamai, Netjet, KeVita, HLI, and currently new companies in VR & AR including 8i, Hype VR, Meta, and Splash.

He is the proud recipient of a variety of entertainment and philanthropy awards,
including MIDEM Green Award, Billboard Touring Conference Humanitarian
Award, Ad Age Marketer of the Year, GQ Environmental Pillar Award,
Environmental Media Association Outstanding Achievement Award, and the Ellis
Island Medal of Honor.

Susan Smalley

Co-Founder

Sue Smalley, Ph.D. is Professor Emeritus of Psychiatry at the University of California, Los Angeles. Her scientific career as a behavior geneticist included seminal studies on the genetics of Attention Deficit Hyperactivity, Disorder, Autism Spectrum Disorder, and the cognitive and emotional impact of mindfulness meditation on health and wellbeing. She authored over 100 scientific publications and lectured globally on the genetics of human behavior and the science of mindfulness. In 2004, she founded the Mindful Awareness Research Center at UCLA to conduct research and education on mindfulness and co-authored a book on the topic, Fully Present: the Science, Art, and Practice of Mindfulness. More recently she dedicates her time to global gender equality serving on the Board of Equality Now, an international human rights organization dedicated to women and girls and Gordon and Sarah Brown’s High Level Panel on Education. In 2012, she founded a company, Cell Ed, to bring basic literacy to adults using a mobile learning platform. She writes for online communities of Psychology Today and the Huffington Post on a range of topics including mindfulness, education, and gender equality.