Swim Flags are essential pool equipment, recommended for aquatics programs hosting swim practices, lap swimming, or swim meets. They are useful for swimmers, coaches, and aquatics directors – read on to learn what you need to know.

Let’s Face It!
When heading out for a swim at the pool or beach, lifesaving is probably not on your mind. You’re most likely thinking about your swim workout, your next race, or perhaps most importantly: cooling off and having fun in the water. The most common safety concern on the minds of … Read More

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Kiefer's 70th Anniversary

Even before starting our company in 1947, Adolph was a noted innovator. During his U.S. Navy service he launched his own swimming survival training regimen that saved countless lives. This was only the beginning... Learn More ›