Getting Digital Marketing Right

Marketing across the board is increasingly moving to digital and mobile, as more customers spend time online and consume more content over their phones. As important as having the right content is, presenting it in digital-first ways and calibrating it for speed and reach need to be prioritized in order to have effective marketing campaigns.

An industrial equipment maker realized this, and wanted to optimize their campaigns for mobile and have easy workflow management. See how Infosys helped and the five key takeaways from the project.