Meformycity - An Initiative by Canara HSBC Oriental Bank of Commerce Life Insurance

Chennai, 09th February 2019: Canara HSBC Oriental Bank of Commerce Life
Insurance launched its “meformycity” initiative in Chennai, Bangalore &
Kochi on 9th February, 2019. The initiative which promises to make
our cities cleaner and beautiful through graffiti art held a concert at Phoenix
Marketcity, Velachery, Chennai in order to bring together the audience at large
and contribute to the cause. A live performance by Thaikkudam Bridge enthralled
the audience while key officials from the Company, Canara Bank and Oriental
Bank of Commerce shared few perspectives on the initiative and importance of
making our environment a cleaner place. One of its kinds, the initiative reached
its mid-leg in Chennai this year, after illustrating graffiti's at some of the busiest
walls of Delhi, Gurugram, Mumbai and Mohali (Punjab).

Canara HSBC Oriental Bank
of Commerce Life Insurance has taken this step to sensitize civilians about how
a simple depiction & expression of the great Indian spirit on the walls of
our cities can induce us in making our environment a better & cleaner
place. The Company also revealed graffiti’s across two other locations – Kochi and
Bengaluru.

Mr.
Anuj Mathur, Managing Director & Chief Executive Officer, Canara HSBC
Oriental Bank of Commerce Life Insurance said, “We take pride in doing our bit for the society and are also humbled by
the phenomenal response by our audience. This has allowed us to be responsible
and simultaneously connect with our audience in a better way.We as a company encourage everyone in the
organization to participate and do their bit to implement sustainable practices
and make a positive impact for the environment. We also recognize the importance
of educating people and keep doing awareness campaigns and employee
volunteering activities to support the environment around the year.”

Ms.
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of
Commerce Life Insurance said, “Our
promise has been to leave a legacy behind, where the society at large can come
together and contribute towards making our cities cleaner & beautiful. We
are extremely proud of hosting this initiative in Chennai and celebrating the great
Indian sprit on the walls of Chennai, Bangalore & Kochi”.

Speaking at the event, Thaikkudam Bridge said, “We
are thrilled to be here as part of a campaign that believes in clean and
beautiful cities. We believe that as a society and as citizens of this country,
we all have a responsibility towards our nation and creating an atmosphere of
cleanliness and beauty for everyone.”

Till date Canara HSBC Oriental Bank of Commerce Life Insurance has
covered more than 10,000 square feet in creating graffiti across 7 Indian
cities which have left an immense impact in creating awareness on cleanliness
and making our environment a better place to live.

The company has partnered with Radio Mirchi to create outreach
campaigns on Radio and reach the audience digitally.

About Canara HSBC Oriental Bank of Commerce Life Insurance Company
Limited

Canara HSBC Oriental Bank of Commerce
Life Insurance Company Limited was launched in June 2008 and is jointly owned
by two of India's largest public sector banks – Canara Bank (holding 51%) and
Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings
Limited (26%), the Asian insurance arm of one of the world's largest banking
and financial services groups – HSBC.

The company
believes that the business of Life Insurance is all about social security and
protection i.e. aimed at the well being of human beings and the society as a
whole. One of the five core values of the Company is Corporate Citizenship
which stresses the fact that businesses and markets are essentially aimed at
the welfare of society and thus complement each other.