Archive for the ‘General Ecommerce’ Category

When someone shops online, they often click around between sites. They’re trying to assess which site offers the right products, the best deals, and has the most trustworthy service. But as an eCommerce professional, you want the choice to be easy. You want the visitor to pick you. That’s where urgency comes in. When a ...

Ever wonder which social media channel referral converts online shoppers the best? Worry no more! By analyzing trillions of data points we monitor on major eCommerce sites we have identified how the different social media channels stack up. This Slideshare compares the different social media channels and identifies the trends. While all industries and websites ...

The marketing world loves its jargon, and often, people who don’t spend life on their tiptoes get confused by some of it. For example, it’s amazing still how many people are confused by the difference between CRO and SEO. Yes, they both contain the word optimization, but they’re entirely different in practice. Similarly, people use ...

This year video marketing is being used in eCommerce to drive sales more than ever. Whether it’s to showcase products, demonstrate their uses, or to provide a behind-the-scenes look at the process that goes into their creation, this form of media is making a big impact on the eCommerce world. It makes sense that video ...

Remember the 4 P’s of marketing from business 101? Marketing blogs often forget to explore one of the most important ones: pricing strategy. Pricing strategy is tough. See, you can’t really A/B test pricing (well, you can, but beware: there can be fallout). So where does that leave us? Luckily, academia has brought us the ...