Communications, Public Relations, & Advertising

Social Media Management

I today’s society, it is vitally important for any successful company to have social media pages. This could be anything from Facebook and Youtube to Instagram and Snapchat. Social media allows organizations to reach its audience in a much more personal and direct way, and so they want to make sure that their content is updated and relevant. Therefore, it is also important to have a good system of social media management so that all of the accounts are being updated with content that is useful and engaging for its audience.

Something that I would recommend is that all of you go and follow pages that are relevant to your field of study/work, or ones that you are simply just interested in. You can find out so much information and insight by following these social media accounts and staying in touch. For example, I follow several accounts that are related to my major or organizations that I am involved in, such as the PRSSA accounts, GrandPR accounts, and even accounts from professionals in the field, like Gary Vaynerchuk. It helps build connections with people that have similar interests as you and opens up opportunities for learning and experience.

Because social media management is a very important skill to have in the public relations field, and for any company/organization, I decided to get my feet wet by managing my personal twitter account. I used the tool Tweetdeck to schedule out tweets for the rest of the month of April. It was so easy to use and helped me understand what managing social media accounts looks like. Another tool that can be used for managing Twitter and other accounts like Facebook or Instagram is Hootsuite. I highly suggest trying these tools on your own social media accounts because it is a great skill to have for personal use and even to put on a resume.

Below are some screenshots of the tweets that I scheduled using Tweetdeck.