Data Reports

… customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

…? Here’s another way to look at it … Click to enlarge. This entry was posted in Data Reports and tagged consumer device preferences, email conversions, email opens on Wednesday, April 27th, 2016 by Amy Mullen.…

… Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through on to make…

… mobile continues to be the preferred device for opens during the busy holiday season — when consumers are on the go — more and more are going back to their laptops and desktops to purchase. We may still see a switch in this upcoming week’s numbers — so check back next week! This entry was posted in Data Reports and tagged consumer device preferences, conversion rates, holiday open rates on Wednesday, December 23rd, 2015 by Amy Mullen.…

… and under-the-wire to finish their lists? Tune-in next week to find out. This entry was posted in Data Reports and tagged conversions, holiday email campaigns, open rates on Thursday, December 17th, 2015 by Amy Mullen.…

… your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…