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Zest from Tata Motors - one of the two significant launches slated for the year from the company, has been launched today at a competitive price of Rs. 4.64 lakh (petrol) and Rs. 5.64 lakh (Diesel). Touted to be company's revival in the compact sedan (CS) category, the Zest will compete against the rising CS segment which includes, recent entrant Hyundai Xcent, efficient and powerful Honda Amaze and the sales chart topper Maruti Suzuki Swift Dzire. Moreover, with this sedan Tata is betting high on Zest to revive the sales as this vehicle is feature packed, embraces a turbo petrol engine and boasts improved build quality compared to Manza and Vista. Lets compare the Zest with its rivaling compact sedans.

In a nutshell, Amaze is the most fuel efficient car in this segment and even packs more grunt when it comes to diesel engine. But it lacks a premium looking interiors though the exterior of the Amaze looks decent and the interior space is modest. Xcent on the other hand offers a premium looking interiors and several best-in-class features which are and which will remain unique to this car even after Zest's launch, like rear AC vents, 1 GB built-in storage audio system, smart-key, etc. Furthermore, Swift Dzire continues to steal the position of sales king ever since its inception, being a value for money offering in the segment and the never dying goodwill of the Maruti along the potent K-series and DDiS helps this car to excel. However, this time Tata has somehow managed to remove most of the shortcomings that prevailed in their vehicles and was pin-pointed by customers. Designed in Europe and India, Zest packs premium looks, improved quality standards and plethora of segment-first features along with a turbo petrol engine and a brilliant Fiat Multi-Jet derived diesel engine