Associated Artists designed a number of patterns to be printed on cotton velvets and velveteens. The use of a pile fabric as the ground for a printed pattern was relatively innovative at the time. On fabrics such as these, the three-dimensional texture and the light reflecting from the surface of the pile contribute to the decorative effect of the design. This pattern of daffodils, depicted with sinuous curving stems and leaves, is one of the firm's designs closest in spirit to the Art Nouveau style. A sense of rapid movement pervades the boldly drawn, naturalistic blossoms twisting and turning in all directions, as if caught on a windy spring day.