Speaking to MCV, the EA European boss said that PES was the better game on the previous generation of consoles, but FIFA was superior on the current crop.

"Our games just get better and better - we have a clearly superior product to Konami, which I think wasn't the case in the previous generation.

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"FIFA has been over the last couple of years on an excellent path and we continue to grow market share against Konami."

Intat attributed FIFA's rise to the top on EA's choice to work on fewer, bigger titles, before adding: "Consumers - and even journalists - have come to understand this and the improvements we make; that all adds up to building market share there."

EA announced a new 'Be A Goalkeeper' mode at this week's Gamescom event in Cologne, as well as 11 vs. 11 online multiplayer.

FIFA 11 will be released on October 1, one week before PES 2011, which hits the shelves on October 8.