Tag : Costs

Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands of dollars in daily spend and genuinely excited about diving into analytics. As eMarketer reports, direct response advertising has taken over the majority of digital […]

Online shopping on Cyber Monday was the biggest online shopping day in history this year with a 20.6 percent increase in online sales. Several studies cited Facebook as the most effective social network for driving shoppers to retailer websites and for delivering the highest number of conversions. Nanigans’ data mirrors these trends. We compared the relative performance of Facebook desktop advertising campaigns managed with our Ad Engine software during the Thanksgiving through Cyber Monday shopping weekend with last year. The […]