Kommitted Takes Continental Airlines Around The World in 30 Seconds

Kommitted Director Nathan McGuinness, in collaboration with the VFX pros at Asylum and the Kaplan Thaler Group, lensed a recent :30 promoting the ease of travel on Continental Airlines.

The spot, which McGuinness shot in Buenos Aires, is the second he has done for the world-class airliner of late. Continental was so impressed with Features, a beautiful spot highlighting the company’s newest-in-the-industry jet fleet, that they rushed back to McGuinness to shoot their latest effort.

Seamless features the classic suit-and-tie, rolling-luggage businessman strolling down a vibrant urban street – only the street continually morphs, from New York to London to Shanghai and beyond, as the man strolls along it.

The effects – which are the masterwork of Asylum VFX Supervisor Paul O’Shea – seamlessly shift from one city and culture to the next. When the international traveler approaches a newspaper stand, the kiosk, along with the paper that he buys, the attendant he buys it from, and the currency he buys it with, fluidly morphs through a half dozen incarnations.

“Nathan is a special talent, able to impress clients in multiple ways,” notes Kommitted EP Marc Siegel. “His ability to shoot the live action with the VFX in the back of his head is almost like a sixth sense. Whatever it is, he is the rare talent who can draw clients in again and again by hitting their exact vision with perfectly orchestrated efforts.”

Production company Kommitted Films was founded in 2005 by Director Nathan McGuinness, the Academy Award and Bafta nominated Co-Founder/Creative Director of the VFX company, Asylum. Shortly after, in 2006, veteran Executive Producer Marc Siegel was brought on to expand the directorial roster, feature film slate, and music video presence. Over a short time period, Kommitted Films has numerous recent high-profile spots for Target (peterson milla hooks/MN), Nintendo (Leo Burnett/Chicago) and Blackberry (RIM) (Arc Worldwide/Chicago).

Kommitted Films is uniquely positioned to direct and produce commercials, music videos, features and emerging media content for web and mobile platforms.