May 12, 2016

AN INDIVIDUALIST OUT OF TRADITION: THE MINI SEVEN.

A sense of individual style has always been an integral part of the unmistakable MINI feeling. With the new MINI Seven, we now go even further in showcasing the distinctive qualities of the original in the small car segment. The first design model of the latest MINI generation presents a particularly striking combination of our traditional values and the progressive product quality of the current range. Exclusive design features on the exterior and interior underscore the British origins, hallmark driving fun, premium character and extrovert appeal that make the new MINI Seven a more exceptional phenomenon in urban traffic than ever before.

The naming of the new design model recalls the premiere of the revolutionary British small car more than five and a half decades ago. In August 1959, the virtually identical models Austin Seven and Morris MINI Minor were presented to the public for the first time. The first specimen of the legendary 4-seater created by designer Alec Issigonis and known today as the classic MINI came off the production line as the Austin Seven.

Featuring front-wheel drive, an engine mounted transversely at the front, short overhangs and a wide track, the MINI offered an unusually generous amount of space for passengers and luggage within a minimum surface area – with a fascinatingly agile driving response to boot. The current MINI model generation embodies the very latest version of this principle of making the smartest possible use of the space available. Not only does it meet contemporary standards in terms of comfort, safety and functionality, it also offers a whole new level of driving fun and refined premium characteristics in terms of design, material selection and finish quality.