Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Street Stalls/Kiosks in India

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Executive Summary

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PROSPECTS

Street food – an important option for Indians

Street stalls/kiosks in India are popular amongst all age groups, all economic classes and consumers from different backgrounds. Indians love street food and snacks are almost always consumed from street stalls.

Independents continue to characterise street stalls

Street stalls in India primarily sell many different types of fritters of different vegetables, and chaats, which are basically different forms of dough wafers with yoghurt and other condiments. Apart from this, street stalls also sell samosa, tikkas, both vegetarian and non-vegetarian options, momos, vada pav, and bhel.

Price setting dependent on location and intensity of local competition

Street stalls/kiosks benefit from their flexibility, both in terms of offering and location. The ability to easily relocate offers this channel a strong advantage in terms of convenience, whilst there is also growing trust in the quality offered by these outlets as more Indian consumers embrace the street food trend.

COMPETITIVE LANDSCAPE

Street stalls/kiosks remains a highly fragmented channel

Due to its sheer size and long-standing presence, the channel continued to be dominated by independent operators in 2019. It also remains highly fragmented.

Seasonal food menus in response to season and weather fluctuations

Seasonal operations are prevalent in cities such as Delhi and Mumbai, where the weather can fluctuate significantly between summer and winter. As such, the type of food consumed varies.

Business parks targeted by industry players

Food trucks parked outside business parks serving different dishes have also gained prominence. They benefit from consumers that are seeking low-priced, quality food.

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