eHarmony today announced that it is returning its media planning and
buying account to Ocean Media (www.oceanmediainc.com),
one of the country’s largest independent media planning and buying
firms. Ocean will provide expertise in increased media performance,
analytics and strategic counsel. Gross billings in 2013 are expected to
exceed $55 million.

“We have already seen improvement in customer registration by placing
our commercials highlighting our success couples in the right media at
the right time, having increased our registrations by approximately 20
percent compared to prior months,” said Dr. Neil Clark Warren, founder
and chief executive officer, eHarmony. “Moving back to a media strategy
that once again differentiates eHarmony and reflects our purpose as the
site to go to for highly compatible, long-term successful relationships
is the key to both customer retention and growth as we develop new
products and services.”

“eHarmony is a world-class brand that continues to transform the
category, knowing the company and the space so well, we know together we
can achieve the next level in media performance and business growth,”
said Mike Robertson, founder and co-CEO of Ocean Media.

eHarmony has built a globally recognized, trusted brand over the last 12
years. An average of 542 eHarmony members marry every day in the United
States as a result of being matched on the site; that accounts for
nearly five percent of new U.S. marriages*. The company has recently
announced it would expand its products and services with the first of
these expected to launch during Q2 of next year. New areas will provide
products and services to help people find more satisfying jobs and help
individuals know themselves better, a focus Dr. Warren believes is key
to having more satisfying relationships in every aspect of life.

Ocean Media is the agency behind ad campaigns that have helped build
such brand names as Priceline.com, Ancestry.com, FreeCreditScore.com,
Overstock.com, and Angie’s List, among others. Risk-averse by nature,
the agency employs a sustained focus on comprehensive testing and
evaluation, analytics and optimization. Each campaign is designed to
reach the right audience, stimulate action and achieve results. Ocean
will begin work in Q1 of 2013.

About eHarmony

Santa Monica, Calif.-based eHarmony,
Inc. (www.eharmony.com)
was founded in 2000 and is a pioneer in using relationship science to
match singles seeking long-term relationships. Its service presents
users with compatible matches based on key dimensions of personality
that are scientifically proven to predict highly successful long-term
relationships. On average, 542 people marry every day in the U.S. as a
result of being matched on eHarmony, nearly 5% of new marriages.*
Currently, eHarmony operates online matchmaking services in the United
States, Canada,
United
Kingdom, Australia
and Brazil,
and through its affiliation with eDarling, in 11 countries throughout
continental Europe.

* 2009 survey conducted for eHarmony by Harris Interactive.®

About OceanMedia

Ocean Media (oceanmediainc.com) is a leading independent media planning
and buying agency, founded in 1996 and based in Huntington Beach,
Calif. Ocean’s approach adheres to the philosophy that return on
investment (ROI) should be at the forefront of every advertising
campaign. The agency is well known for media efficiency and their
innovative analytics work. That combination has helped launch and scale
many of their clients. Ocean Media is the agency of record for Sensa,
The Gilt Groupe, Care.com, Lending Tree, Ebates, JustFab, Priceline,
Angie’s List, Freecreditscore.com, Overstock.com, and Ancestry.com among
others.

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