One of the main priorities in creating a new color scheme is suitable and very difficult. Sometimes the color that you use in a project in a font or image is significant and not only attracts the attention of the individual, but its psychological impact on the consumer is also proven.
Therefore, color is a very powerful tool in designing a site that can affect a person's behavior.
website According to the psychology of colors, people's perception of colors varies according to their culture, education, tastes and preferences.online shopping

Since everyone understands the colors differently, there's nothing like the "ideal color palette" that's appealing to everyone. To make effective design, you should understand the meaning of color to convey the message to target audiences. Even if there is no "global" color, you may find one of these things that suits your goal.Each colored "family" has another meaning on its back, so let's discover them:Warm colors:Warm colorsThey include red, orange, yellow and its variations. They feel passion and joy, enthusiasm and energy. The red and yellow colors are the main color in this palette.Red is enthusiastic and warlike. This color is considered a danger color (red light or stop sign), but it is an important color (red carpet, red ribbon fighting AIDS program). In Asia, red is a welfare and happiness. In Japanese culture, it is believed that two lover are tied together by two red twists of fate. Red is also associated with love.According to Kathy Lamancusa, a well-known strategist, is a red color that attracts the senses and provokes it to move. This means red is a powerful color for design. However, if overused, it can be slippery. Red is also versatile, because its bright shades have a lot of energy and darker ones are complex and elegant.Yellow is the energy and passion, which is associated with joy and sun. If you want your design to increase the sense of happiness, yellow is exactly what you need. During the war, women had yellow ribbons, which meant they were waiting for their husbands. After that, it is also considered as a color of hope.Because of its brightness, it is often used for signs of danger and warning signs.Cool colors:Cool colorsIn this group there is a green, blue and purple color. The first element is blue, which means that the two colors are made up of a combination of bright colors (a mixture of blue and yellow is green, blue and red are purple).Blue in English often refers to grief and depression, meaning "blue feeling", "blue Monday". It is also accompanied by peace and tranquility. The meaning of blue varies depending on the shade and color. Bright blue gives you peace of mind, while brilliant blue brings energy and prosperity. Dark blue indicates strength and balance.The blue color transmits a cool feel.Green may show the same feeling of calm as blue or bring a similar yellow energy. Green is associated with health, growth. Green is mainly used in the design of products and environmental organizations (whatever with nature). There is also a safety color like a green light to go or a quarantine green area.Violet comes with royalty and wealth. A combination of red and blue.In design, darker shades of violet create luxury and wealth, while shades of brightness are relatively romantic.Neutral colors:Neutral colorsNeutral colors are often used to create a background. However, they can be used alone to create relatively subtle layers.Black is the most prominent neutral color. In Western culture, the traditional color is mourning. It is stylish and powerful, as well as the color of mystery and death. Because black is neutral, it is often applied to design applications such as typography and background image.White is opposite to the color spectrum. Just like black, it matches any color. White represents purity and innocence, is cleanliness. When used as a primary color, it can offer sharp and professional appearance.Gray is a neutral and balanced color. It's a cool color that rarely causes intense emotions, but it's a sense of trust or security. Gray is usually used for typography.Brown is a natural and earthy color. It can be a symbol of nature, stability and reliability, but brown as much as possible can make you feel lonely or bored. Brown is usually used as a background color that gives warmth and comfort. Its dark colors are used like black for background or typography.This may, of course, be a little tedious at first, but it is essential to study the theory of color to understand which color shades should be used to create a specific feeling in the target audience.