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You go to your office every day. But have you ever looked at your office through your customer’s eyes? What impression do you think it makes? Watch this short video to learn how you can make some basic changes in your office.

Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.

What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.

The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.

Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.

In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.

Over the past decade, businesses have had to adapt to an array of technical changes, including an increasingly hostile cyber environment. We saw the early precursors of cybercrime decades ago when computer use was limited to a relatively small group of specialists and electronics enthusiasts. Innovative programmers, some still in high school, would find ways to display annoying messages on their friends’ computers and from there spread to other devices via shared floppy disks.This kind of part practical joke-part vandalism form of malware has been overshadowed by the more serious, technically complex, and financially lucrative form of today’s cybercrime.
In this guide, we will examine major types of threats to information security that businesses face today as well as techniques for mitigating those threats. One of the most important tools available to us is SSL technology.

Hosted security is an efficient and cost-effective solution for many midmarket organizations. Learn how to evaluate hosted security services, and make a business case for reliable security with predictable costs.

The emergence of covert information theft as a key tactic of malware propagators. Most importantly, the paper highlights the crucial danger points for any business that doesn't defend itself against viruses which operate in the background.