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related keywords in title/H1 tag

Hi, I am trying to improve our rankings for pages with photos/images. For the title is it benificial to include keywords that are almost identical in nature?

For example: "Brad Pitt Photos and Images"

In Google trends photos and images are both commonly used words so including both seems like it would help. When I search for each one separately in Google (Brad Pitt Photos vs Brad Pitt Images) different sites are returned (except for the ones that include both image and photos keywords). I had read that Google knows that Images and Photos mean the same thing, but the search results do vary. I know stuffing all related combinations isn't good, but selective phrases seem to make a difference. Just want to verify if this makes sense.

1 Response

I think you've answered your own question by noticing that the searches for Brad Pitt photos and Brad Pitt images are different.

I think Google is smart enough to know that photos and images could mean the same thing, but still treats them as different entities.

For my titles, I try to add variations but I'm careful not to look like I am stuffing.

Another thing you could do is try an experiment. Title the page "Brad Pitt Photos" and after a while see if it ranks for "Brad Pitt Images", then change the title to "Brad Pitt Photos and Images" and see what happens to the SERPS.

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