Disney’s Toontown Online Launches in U.K.

Walt Disney Internet Group today announced that its critically acclaimed Disney’s Toontown Online (www.disney.co.uk/toontown) is now available in the U.K. Brits can now log on and interact with their favorite Disney characters and other players around the globe.

Hailed as the first downloadable massively multiplayer (MMP) 3D online game for kids and families, Disney’s Toontown Online launched in the U.S. in June 2003 and hit the Japanese market earlier this year. The game has been recognized with numerous industry awards including Game Industry News‘ Family Game of the Year (2004), Computer Gaming World‘s MMPORG of the Year (2003), the 2003 Webby Award for People’s Voice in the Kids Category and the All Star Software Award from Children’s Software Revue Magazine.

In the game, players become personalized cartoon characters who join together to save the world from the evil Cogs, a tightly wound group of business robots unleashed by an unsuspecting Scrooge McDuck. Since Cogs can’t take a joke, Toons confront them with gags such as dousing them with seltzer or giving them a pie in the face. Information and three-day free trials of the domestic service are available at www.Toontown.com.