✿Thurs Shopping: Penshoppe, A Fave Brand Teams Up With Lazada

23 July 2014, MANILA PHILIPPINES - The Philippines’
most admired lifestyle mega brand Penshoppe continues to push the envelope
further as it embarks on online retail with the Philippines’ Online Shopping
Mall – Lazada.com.ph.

From
its cool and affordable items that appeal to the Asian fashion palate, to
top-billing international celebrity endorsers, Penshoppe has continuously wowed
and made waves in the Philippine fashion retail arena. Now, the brand is set on
conquering new and exciting territory – Online Retail; and in tandem with
Penshoppe on its journey is the Philippines' Online Shopping Mall – Lazada.

“Our
partnership with Lazada stems from the company-wide commitment to serve our
customers. While we continue to build and expand our brick-and-mortar stores
here and abroad, Lazada will help us reach out to more consumers so they can
enjoy the hassle-free Penshoppe shopping experience wherever and whenever they
want,” says Golden ABC President and CEO Bernie Liu.

Excitement
is really brewing in the air as Lazada Philippines’ Co-Founder and CEO Inanc
Balci welcomes the lifestyle megabrand into Lazada. “We are very thrilled and
happy to have Penshoppe with us and we both value the trust and confidence that
they have placed in each other and we take this very seriously,” mentions
Balci. “Lazada has expanded its categories from mobile and laptops to include
lifestyle in our fold and we are dedicatedly strengthening our lifestyle
categories, and working with the lifestyle megabrand such as Penshoppe is truly
motivating,” Balci adds.