Etisalat launches ‘C’Me’ mobile app

Etisalat has announced the launch of its C’Me communication application, which features high definition voice and video calling over Wi-Fi, an address book, and messaging with the new ‘C’Me wave window’ and fully integrated social networks.

Downloadable for free from iOS and Android app stores, the app lets users call any contact from their address books, local or international, regardless of the receiver having downloaded the app. It can be experienced on both smartphones and tablets.

A launch promotion lets C’Me users make 60 minutes of free video calls to any other C’Me app user over Etisalat’s mobile network or any UAE WiFi. As part of the launch promotion, Etisalat will also offer two months of free C’Me data.

Khaled El Khouly, Chief Marketing Officer, Etisalat, said, “Our customers will have a lot of fun using C’Me. It offers a great video experience, which means we can at last actually see the person we are communicating with, whether it is in a call or messaging setting. Users will enjoy video calling in high quality. Plus, we have an exciting roadmap for the app such that in coming months our customers will experience lots more features and benefits.”

Available in both Arabic and English, C’Me is exclusive for Etisalat’s mobile users, prepaid or postpaid, along with business and government users too. Upon downloading and registering the app using an active Etisalat mobile voice number, users can start making calls over Etisalat’s mobile network or any UAE Wi-Fi network.

App to apps calls are in high definition quality, with video calls at the same price as a voice call. C’Me has no monthly rental and voice calls are charged as per the user’s existing voice call tariff as they can call anyone with or without the app. For video calls, C’Me brings the current video calling rate down from 60 fils per minute to just 30 fils on postpaid, and to 36 fils on prepaid.

C’Me stores the entire address book remotely to avoid loss of contact details. It allows users to access their contacts from any device, at any point. An instant messaging facility lets users send messages to anyone on their contact list and see their reactions live through the app’s ‘wave window’. Instead of presenting a static image of the contact, users can see them live through a small video window.

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