Americans like big butts

LifeStyles Condoms offered Web site visitors the chance to download a poster from its new ad campaign, titled “What’s Yours?” and determined what look people like best.

This campaign features women, engaged in activities reflecting their individual personalities—from a voluptuous beauty sitting atop a washing machine in a white tank top and gray underwear coyly looking at the camera, posing the question “What’s Your Lifestyle? Dirty,” to a svelte blond in a midriff-baring black vest and low rise jeans with her undies peaking out the top, asking the question “What’s Your Lifestyle? Ready to go.”

Consumers were given a choice of 10 images, so which one beat out the others?

The “Well-Rounded” portrait came away with the No. 1 slot with a 15 percent lead over its closest competitor. This image features a close-up of a young woman’s posterior in a pair of hot pink boy shorts. It was the only one out of the group that showcased a single body part; the remaining posters featured frontal, full length shots of each woman.