People getting offended by it is probably good for the ad, more people will be wanting to see it now and it'll get shared with social media (notice that Toyota hasn't requested that the video be taken down). Toyota's been losing the race against the Ford Ranger so they'll be trying anything to get their sales up again.

meesham: People getting offended by it is probably good for the ad, more people will be wanting to see it now and it'll get shared with social media (notice that Toyota hasn't requested that the video be taken down). Toyota's been losing the race against the Ford Ranger so they'll be trying anything to get their sales up again.

not sure, it just cements the idea that Toyota is not the brand of car for me, I'll stick with Mazdas.

I personally found this ad offensive, but lots of people didn't. With other content in the media the opposite is often true.

Ultimately advertisers have to gauge public opinion for themselves and make their own commercial decisions based on that, as Toyota did in this case. That's much better than having a government agency like Advertising Standards trying to draw lines around things that are enormously subjective.

I think it should have been pulled down solely for it's crap CGI. Bit of a sick mind to come up with that sort of advert, talking corpses making big speeches. It is typical shock jock marketing. It has probably paid for itself in the publicity it is getting.

Ranger: Stuff: "Using natural voice commands, like "temperature 20 degrees", "play AC/DC" or "I'm hungry", the driver can control the car's climate controls, entertainment system and navigation system more easily than ever before."

gzt: Ranger: Stuff: "Using natural voice commands, like "temperature 20 degrees", "play AC/DC" or "I'm hungry", the driver can control the car's climate controls, entertainment system and navigation system more easily than ever before."