The History Of The Barnes And Noble Nook And Ebook Ecosystem

Posted at 6:42AM Tuesday 16 Oct 2012

In the United States, no bookseller quite reaches an all encompassing magnitude like Barnes and Noble. The company has grown to be the largest chain of stores that still sells books and much of its competition is on the ropes. In the last four years, B&N has started to gravitate towards a digital ecosystem. It started with ebooks and e-readers and has reached a new zenith with the new video streaming service. How did the company start its digital strategy and where might it go in the future?