Tag: nonprofits

Everyone has a story about the worst job they've ever had. Working customer service at a call center. Housekeeping for a motel. Counting inventory for a big-box retailer. Sometimes these jobs are necessary for a start. Other times it's for survival. When I reflect on the worst job experiences in my life, the common theme isn't … Continue reading The Worst Jobs I’ve Ever Had

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This article is being cross-promoted from my music marketing blog because I think there are direct applications for all brands and marketers. Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. … Continue reading Making New Fans in Unexpected Places

Since 1996, I've been working with non-profit organizations in some capacity. What began as doing some volunteer work on weekends launched into a lifelong passion in serving the planet. Whether I was directly serving for an organization on staff or merely a part through serving on a committee, it seemed I always gravitated towards branding, messaging, and … Continue reading The Business of Hope: Marketing Non-Profit Organizations