NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX), the global footwear leader known for
bringing comfort to the world’s feet, today announced it was named the
Comfort/Wellness Footwear Brand of the Year at the UK Footwear Industry
Awards ceremony in Birmingham, England. The Footwear Industry Awards
seek to recognize those in the footwear industry who display innovation
and forward thinking, alongside traditional sales and business acumen.

Crocs was also named a finalist in the Kids Footwear Brand of the Year
category.

“Comfort has always been at the core of Crocs footwear and is our
primary focus as we build on the more than 300 year round styles we have
today,” said Vince Gunn, Managing Director Crocs Europe. “After ten
years, Crocs remains an entrepreneurial company that embraces innovation
and creativity. This unique culture has influenced both our product and
brand evolution. We’re honored to receive this award, and I proudly
accept it on behalf of our dedicated employees who are passionately
committed to bringing comfort to the world’s feet.”

Contributing to the comfort found in each pair of Crocs™ shoes is the
company’s proprietary CrosliteTM material. From wedges to
golf shoes to winter boots, Croslite™ technology is found in each pair
of Crocs’ more than 300 footwear styles.

The awards event was organized by Datateam Business Media with the
support of the British Footwear Association (BFA), Independent Footwear
Retailers Association (IFRA), the Society of Shoe Fitters (SSF) and Footwear
Today. Winners were selected by more than 2,000 industry leaders.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual
footwear for men, women and children with more than $1 billion in annual
revenue. The company offers several distinct shoe collections with more
than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each pair
of shoes the soft, comfortable, lightweight, non-marking and
odor-resistant qualities that Crocs wearers know and love. Crocs fans
“Get Crocs Inside” every pair of shoes, from the iconic clog to new
sneakers, sandals, boots and heels. Since its inception in 2002, Crocs
has sold more than 200 million pairs of shoes in more than 90 countries
around the world.