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Business intelligence suites make their way to the cloud

Monday, August 5, 2013 - 1:55pm

Big Data continues to influence how enterprise decision-makers tackle various IT projects because most companies want to capitalize on the new information they've collected. As executives become comfortable using various cloud computing technologies, for example, they are leaning toward adopting cloud-based business intelligence suites that can give provide the insight needed to improve their internal and external operations.

Although this opportunity can be highly advantageous for all organizations, it is particularly alluring to small and medium-sized businesses that may otherwise struggle to financially or physically support initiatives that allow them to compete with larger enterprises, Ovum noted.

"It is clear that the cloud is becoming a more cost-effective delivery model for BI vendors to offer their software," said Fredrik Tunvall, an analyst at Ovum. "Many BI vendors are increasingly betting on the 'land and expand' model as the way to push their products: a single user or department will adopt the product, champion it and spread it via word of mouth within the organization."

With sophisticated business intelligence technologies in place, organizations can take advantage of the evolving Big Data landscape without encountering significant performance obstacles.

Big data of the future
Because business intelligence tools require companies to customize resources so they can aggregate data from multiple sources, decision-makers need to plan ahead. This is especially important when leveraging cloud-based BI solutions that may require significant time to set up before experiencing the full benefits of the technology, Tunvall asserted.

As the cloud and Big Data landscapes evolve side by side, organizations will likely deploy cloud-based business intelligence strategies to ensure they have the scalability and sophisticated analytics needed to keep up with the continuous accumulation of information.

Though there's no substitute for intuition in a creative industry, but big data certainly has its place in steering young designers and major fashion houses alike in the right direction for their next big show.