026- Kickstarter as a Publishing Launching Pad with Russell Nohelty

In this session, Tyler and Jeremy talk to Russell Nohelty of Wannabe Press about tapping into the power of Kickstarter and the techniques of successful online marketers to launch a new publishing venture.

Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.

Today’s Guest

Our guest today is a writer of film, TV, animation, comics, and novels. After buying back the rights to all of his properties and going independent, he successfully funded his first Kickstarter in 2014, which he used to jumpstart the launch of his publishing company, Wannabe Press. Since then he’s successfully funded a second Kickstarter campaign all while running and growing his company.

Welcome to ComixLaunch, Russell Nohelty!

Today’s Topic: Kickstarter as a launching pad for new publishers.

Guiding Questions

1) Decision To Go Independent.

Russell bought back all the rights to all of his properties to release them himself. Why did he make this decision and what did the process entail?

2) Using Kickstarter as a launching pad for your career in comics.

Part of the re-release was putting together a print run of Ichabod Jones: Monster Hunter – which was previously published as a digital-only comic.
Were any obstacles to doing a Kickstarter for a book that had already been released, albeit digitally?

3) How to maintain momentum after the Kickstarter.

Let’s excavate some strategies he used to take support from his Kickstarter to Wannabe Press and his other titles.

4) Growth with a Second Kickstarter.

A year after Ichabod, he launched the Kickstarter for Katrina Hates the Dead.
He almost doubled his # of backers (from 162 to 294) and raised $3,000 more (~$5,500 to ~$8,800)

Sponsor: Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets theDukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.

ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 026

In two sentences or less, describe your brand as a comic book creator. And if you don’t have one established yet, if you’re new, then tell me how you’d like fans to describe who you are and what you create.