Increased renewal response and net revenue . . .
One public station offers the MemberCard at $60. In the years following the introduction of MemberCard, the renewal rates for members in the $60-$99 segment increased from 68.5% to 81.4% - a 12.9% increase in renewal response.
When a small community licensee in Texas introduced the MemberCard benefit, the station saw an increase in annual revenue of $35,000 from the year prior.

Increased average gifts . . .
One public station introduced their MemberCard program for their fall drive. In the prior year without the MemberCard, the average gift was $72.99 for all renewals and the net revenue was $480, 412. The following year, when MemberCard was introduced in all renewal notices, the average gift increased to $82.85, or 13.1% from the year before. The net revenue increased by $176,322, or 36.76%.

Increased upgrades . . .
One public television station in a mid-size market introduced the card at $65. During their first drive, 30.5% of members who had been giving in the $1-$49 category the year prior upgraded to the >$50 category the year when the MemberCard program was introduced.

Why MemberCardTrustedSince its founding in 1990 by a public broadcasting development executive, Member Benefits, Inc. has developed and managed MemberCard programs for more than 200 public media organizations across the country. The MemberCard program has grown largely by word of mouth as stations share results and impressions of our service in the tight knit public media community.

It Works
Since the MemberCard is offered at a giving level above what most members contribute, as soon as it's introduced members begin increasing their contributions to receive the benefits. During the first year of the MemberCard program, the average gift increases $7 -$10 as members upgrade their donation to the MemberCard level, typically $10-$40 above the average gift level. If members don't renew, the MemberCard expires and members lose valuable benefits, adding urgency to renewal efforts and boosting renewal response.

Exciting New Technology
Digital media has created new ways for public media organizations to connect with members, and to assist client stations in these efforts, MBI has created an innovative loyalty-building web platform that delivers more savings value and opportunities for interaction with members. MemberCardConnect, the MemberCard program's online counterpart and highly customizable web platform, is easily navigable for members browsing local MemberCard offers, while aggregating value with thousands of savings benefits on some of the most well-known brands.

It's a Turnkey Program
MBI does just about everything for you: we recruit the participating businesses and nonprofits, handle all customer service, print the directories, emboss the cards, manage your organization's member website and even provide marketing samples and materials. You can have as much or as little involvement and control as you wish in every aspect of your organization's MemberCard program.

It's Mission-Friendly
Creating connections is intrinsic to the mission of public media. An organization's MemberCard program advances that mission in the most tangible way: by connecting members with a variety of community resources ���including scores of locally owned and operated small businesses ���as well as with each other and with your organization through MemberCardConnect's online member network. It's a true win/win/win for the station, members and the participating businesses.

Why MemberCard

Trusted
Since its founding in 1990 by a public broadcasting development executive, Member Benefits, Inc. has developed and managed MemberCard programs for more than 200 public media organizations across the country. The MemberCard program has grown largely by word of mouth as stations share results and impressions of our service in the tight knit public media community.

It Works
Since the MemberCard is offered at a giving level above what most members contribute, as soon as it's introduced members begin increasing their contributions to receive the benefits. During the first year of the MemberCard program, the average gift increases $7 -$10 as members upgrade their donation to the MemberCard level, typically $10-$40 above the average gift level. If members don't renew, the MemberCard expires and members lose valuable benefits, adding urgency to renewal efforts and boosting renewal response.

Exciting New Technology
Digital media has created new ways for public media organizations to connect with members, and to assist client stations in these efforts, MBI has created an innovative loyalty-building web platform that delivers more savings value and opportunities for interaction with members. MemberCardConnect, the MemberCard program's online counterpart and highly customizable web platform, is easily navigable for members browsing local MemberCard offers, while aggregating value with thousands of savings benefits on some of the most well-known brands.

It's a Turnkey Program
MBI does just about everything for you: we recruit the participating businesses and nonprofits, handle all customer service, print the directories, emboss the cards, manage your organization's member website and even provide marketing samples and materials. You can have as much or as little involvement and control as you wish in every aspect of your organization's MemberCard program.

It's Mission-Friendly
Creating connections is intrinsic to the mission of public media. An organization's MemberCard program advances that mission in the most tangible way: by connecting members with a variety of community resources - including scores of locally owned and operated small businesses - as well as with each other and with your organization through MemberCardConnect's online member network. It's a true win/win/win for the station, members and the participating businesses.

MemberCard Program for Non-Profits

Member Benefit Inc. offers an innovative donor-relationship web platform created to cultivate more loyal donors and generate net revenue for nonprofit organizations. Designed to revolutionize the way nonprofits acquire and retain donors, MemberCardConnect links donors to their organizations via loyalty-building value, information and interaction.

Using MemberCardConnect, MBI collaborates with you to create your ideal donor benefits program, all at a low cost and with minimum of your staff time invested. It offers numerous branding opportunities, social networking, viral marketing, and countless value, all which can allow your donors to engage and interact with your organization as they continue their support.

For more information contact Alastair Monk at (450) 538-3330 or Monk@membercard.com.

We bring a fundraiser's perspective to our work and this drives us to keep costs extremely low and minimize the staff time required to implement a successful donor loyalty program. Working with nonprofit organizations is a source of pride for our team and we dedicate ourselves to helping our clients meet their fundraising goals.

Our in-house services include a print and card production facility, graphic design, website development, merchant recruitment and management and direct response consulting. Our main office is located in the seacoast region of New Hampshire, with remote offices in Georgia and Wisconsin.

MBI was founded in 1990 by its current CEO, Jonathan Sack and Mel Richey, who retired in 1999. The entire MBI team is devoted to evoking the amazement of our clients over the quality of our service and our commitment to helping them succeed.