Broadcaster Spencer, who lives in the heart of flat racing's Newmarket headquarters, will provide daily audio tips, weekend video previews of all the big meetings and regular opinion pieces, all of which will appear in a dedicated section of the microsite.

She said: 'I am absolutely delighted to be joining 888sport, one of the most innovative and growing online bookmakers in the business.

'The launch of betting.888sport is an exciting milestone for 888sport.com and I'm really thrilled to be a part of it. Hopefully I can provide punters with plenty of winners!'

Spencer, the daughter of former horse trainers Lynda and Jack Ramsden, has ridden in scores of amateur races and has nearly 15 years of experience as a broadcaster, bringing a wealth of knowledge to her role.

Itai Pazner, SVP B2C 888.com, said: 'Signing a racing personality like Emma is brilliant news for 888sport as a business and also for our legions of punters, who will benefit from Emma's outstanding racing pedigree'

betting.888sport.com will be packed full of news, views, tips, betting previews and opinion across all the major sports from a talented pool of contributors.

The launch follows on from major improvements to 888sport's product offering in the past 12 months following the enlistment of Kambi as its sportsbook provider, which replaced Blue Square.

With thousands of new in-play and pre-event markets now fully integrated into its state-of-the-art back office, the 888sport platform is now aligned with 888's consumer-centric and entertainment-focused vision, giving players a better experience than ever before.

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