Identifying an Elephant

Elephants are a favorite topic of The Pachyderm Press, specifically, the types of elephants, or
emotions, that can control our financial decisions. In my book, Tame Your Money Elephants:
Manage Your Emotions and Build The Financial Future You Want and Deserve, I highlighted six of them:

Fear

Greed

Confusion

False Sense of Security

Powerlessness

Isolation

These are the most common ones I see in my practice so we’ll discuss all in more detail in
future posts. Today, using a few simple questions, let’s see if there’s an elephant hiding in your
emotional closet.

Are you putting off something (such as taking a vacation, putting an addition on a
house, buying a new car) that you know you can afford and would improve your life?

Does your portfolio contain an investment that was your “home run” months or years
ago?

Have you identified your most important life goals or do day-to-day financial decisions
take up all your time?

In your business, do you make all of the difficult and important financial decisions
alone?

These aren’t the only “elephant detection” questions, but they do give you an indication of
which elephant might be affecting your decisions. For more questions, complete the Tame Your Money Elephants Scorecard™ on the Tame Your Money Elephants website.