This innovative project aims to redesign the traditional 40 years old Kodak Brownie box camera with a hope to commemorate 2012 London Olympics. This new 2012 Brownie features a triple-lens design, one acting as the main aperture and other tow as viewfinder apertures. A simple shutter button is accompanied by an extraordinarily large flash, making the front uniquely decorative. The position of the aperture, viewfinders and shutter has been kept identical of the original Brownie, to make it recognizable as a Brownie to an experienced user. Unlike leather straps of most of the older cameras, the rear part of the 2012 Brownie contains a fabric wrist strap which gives it a modern touch. The procedure of taking picture with the original Brownie i.e. looking down into the viewfinders can also be found with this new model. However, an outward pivoting flash from the inside storage position is distinguishing the camera from the older box Brownie models.

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