The product comes just in time for the company’s deal with
Major League Baseball making it an official partner of the 2017 and 2018 MLB
All-Star Game. As part of the deal, the MLB silhouetted batter logo will appear
on the bottle and will be featured in unique baseball-themed displays.

The deal also includes season-long advertising and
activation around 2017 MLB All-Star Week, which begins July 7 in Miami, Florida,
as well as large-scale sampling at MLB All-Star FanFest and other MLB All-Star
Week events.

Additionally, Living Essentials plans to feature an MLB
player in its upcoming commercial to promote its new Extra Strength Apple Pie
flavor.

“We are very excited to be working with MLB as an official
MLB All-Star Game partner,” said Melissa Skabich, Living Essentials’
communications director. “The extra strength varieties are our best sellers,
and we’re confident that consumers will be as excited as we are about the
MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY.”​