Schmitt, who created the "We Support Paula Deen" Facebook page, originally considered mailing actual sticks of butter but then realized the butter would melt and that doing so would be a waste of Deen's favorite ingredient.

He and others have since sent wrappers to Food Network, QVC, Sears, Wal-Mart, Ballantine Books and other companies that dropped Deen, CNN reports.

Schmitt's slogan is, "A corporation without Paula Deen is like a butter wrapper without butter."