Social Media Analysis using Optimized K-Means Clustering

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Social Media Analysis using Optimized K-Means Clustering

The increasing influence of social media and enormous participation of users creates new opportunities to study human social behavior along with the capability to analyze large amount of data streams. One of the interesting problems is to distinguish between different kinds of users, for example users who are leaders and introduce new issues and discussions on social media. Furthermore, positive or negative attitudes can also be inferred from those discussions. Such problems require a formal interpretation of social media logs and unit of information that can spread from person to person through the social network.

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