“Dogs Against Romney” is taking its grievances against the presidential candidate to the Super Bowl of dog shows on Tuesday – the Westminster Kennel Club Dog Show.

The group, founded in 2007 to demonstrate against an infamous incident from the 1980s in which Mitt Romney’s family dog was subjected to ride on the roof of the family car for hours, is planning to rally in front of Madison Square Garden during one of the American Kennel Club’s biggest dog shows of the year.

The rally at noon aims to “focus more public attention on the fact that Romney forced his dog to ride for 12-hours on the roof of his car - and even coldly hosed the dog down with water after he became ill and frightened, soiling himself - before driving for hours more - all while Romney’s luggage rode inside the car,” the group’s website reads.

As a full disclaimer, Dogs Against Romney notes that while the group doesn’t endorse candidates, the event will “serve to complement ‘Pet Lovers for Obama.’” The Dogs Against Romney’s Facebook page has over 25,000 “likes.”

The story of the Romney family’s road trip from 1983 was first unveiled by the Boston Globe in 2007. According to the story, Seamus the Irish setter was placed in a dog carrier and attached to the Romney family’s station wagon as they began a 12-hour drive from Boston to Ontario.

A few hours into the road trip, one of Romney’s sons, Tagg, noticed that “a brown liquid was dripping down the back window, payback from an Irish setter who’d been riding on the roof in the wind for hours.”

“As the rest of the boys joined in the howls of disgust, Romney coolly pulled off the highway and into a service station. There, he borrowed a hose, washed down Seamus and the car, then hopped back onto the highway. It was a tiny preview of a trait he would grow famous for in business: emotion-free crisis management,” the story read.

SC Forward Progress, a group that hopes to “expose the gaining influence of right-wing extremism in South Carolina politics,” staged a small “Dogs Against Romney” protest in South Carolina last month outside of a venue where Romney was speaking.