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The Lent Fridays are Coming

posted on March 4, 2019

What’s Up?

It’s been a wild week for me as both the restaurant and bingo have been incredibly busy. Both have reached the point where I am actually a little nervous every time I post content because we are so close to the edge of being able to handle the volume. Talk about a good position to be in, right?

I think it’s important to note that it wasn’t any one particular piece of content that opened the flood gates for either of those businesses. Instead, it was hundreds and hundreds of posts over the past few years that have had the cumulative impact of generating a ridiculous amount of business.

If you are still in the process of building your business, here are three content ideas I might roll with this week.

Lent is Coming

While the general public might consider the Lent season to be exclusive to religion, anyone who works in the restaurant industry knows that there are a huge number of customers that are going to enjoy eating fish on the next seven Fridays just because they enjoy the tradition.

So with that in mind, you can put together a feature on some of the best seafood options in your community during Lent without ever getting anywhere close to touchy religious territory.

Zion Williamson’s Nike Shoes

It’s been a week and a half since Duke star and projected first overall draft pick Zion Williamson ripped through his Nike shoes during a game. I’m sure you’ve seen the footage plenty of times by now, but the story hasn’t gone away quite as fast as Nike shareholders would like.

Since the story is still sticking around, we might as well capitalize on it. You could do that by asking your team what shoe company they would prefer to sign an endorsement deal with. Or you could find two team members to debate the impact this might have on Nike long term.

Either approach will help you capitalize on a persistent headline in a fun way that positions your brand as both relevant and playful.

Bryce Harper’s Record Contract

Another huge story in the sports world this week was the massive $330 million contract that outfielder Bryce Harper signed with the Philadelphia Phillies. The obvious play on this headline is to take about how much Harper could buy of whatever your business sells, but we can get a bit more creative than that if we push ourselves.

How about highlighting some of your best people and breaking down some numbers mocking up what they might be worth on the free agent market. If you keep this light and avoid getting into salary specifics, you could really run in a number of different directions with this one.

Whether you are taking these ideas as is, twisting them to fit your own vision, or coming up with your own ideas from scratch, don’t forget that I want to see what you come up with!