Boost CPV volume and quality with our latest release!

November 21, 2016

Now it’s easier than ever to add and optimize your CPV targets for maximum success.

More impressions, less hassle.

New Category Targets are powered by IAB’s content taxonomy, a smart system of categorizing content on the web. By adding these categories to your campaign, you can broadly match sites in your niche with a single target. That means more high-quality impressions without the hassle of managing a ton of targets.

Target more of what works.

So you’ve got some domains you want to target, which is great! But there may be similar domains that could perform just as well, or even better. Now when you enter your domain targets, RTX Platform will suggest related domains you can also target. That way, you can test multiple domain targets to find even more top performers.

Drill down and optimize like a pro.

Now you can filter targets by Target Type and Bid Type, making it easier than ever to optimize smarter. For example, you can apply filters to find your highest converting domain targets, then paste them into the Suggested Domains tool to find similar domains to target. Or, filter all targets with Fixed Bids and bulk update them to Proxy Bids to see if they perform better.

RTX Platform Featured Tip

Want to restrict the number of times an individual can convert on your offer? Conversion Capping in your Campaign Settings will do the trick. Just enter the maximum number of conversions per user and select the time frame to limit them to (We just added a 4-week limit!).