Joe De Sena's Six Rules for Competition

Figure Out What You Can Do for Them

3 of 6

Credit: Slaven Vlasic / Getty Images

When you meet somebody, you need to figure out how you can make their life better. That's what my dad pushed on me. What can I do for you? More to the point, What can I do for you that you could someday pay me for? Most people have their hand out – "Well, I'm not doing anything unless you pay me." I don't need you. Good luck, I hope it works out for you.