Category: Lead Generation

Email marketing is all about sending emails to people who want to consume more of your valuable content and to learn more about your small business. In the ideal world, your subscribers open every single email you send them and engage with whatever call-to-action you may have. But that isn’t always the case for email

What is a Bounce Rate? Before you fix your website’s bounce rate, you first have to know what a bounce rate is. Your bounce rate is the percentage of people who leave (“bounce”) after visiting just one page on your website. You can find this percentage when you visit your Google Analytics. For example, you

Keywords are the backbone of SEO. These are the words and phrases that will drive visitors to your website from search engines, like Google. As a small business owner, being proficient in SEO is a big bonus. Your proficiency can be measured by your ability to discover trending keywords and rank your website with them. In other

A simple glance over your WordPress website will not be what gets your visitors to convert into leads. They are not going to easily think, “Okay, I’m going to spend $xxx on _____,” without building a relationship with you. While that immediate sell isn’t impossible; it’s still more likely to be a rarity than a

For a majority of small business, it is important to generate leads in order to make sales. Leads are valuable to your small business because they are the people who have indicated organic interest in your business and its content by giving you their information in some way, whether it’s by completing a form to obtain a

It’s not uncommon to tend to think you need more website traffic to drive sales. And to do that, you need to focus all of our time and resources into traffic tactics like SEO, search engine advertising, display advertising, and social media. However, what if you took your focus away from those and focused on increasing