Now, Mexican officials are trying to woo Americans over spring break by offering them a speedier return across the border. The Cruce Rapido/Fast Track program was launched in January. If U.S. tourists spend 1,000 pesos (about $66) at participating stores, restaurants, hotels and other businesses, they will get a fast pass allowing them to use a designated lane at the San Ysidro crossing.

The pilot program could reduce what could be a three-hour wait down to 30 minutes and, possibly. 15 minutes to cross the border.