Fixing the Fashion Industry's Plus Size Dilemma

On Lunch Break, WSJ's Sarah Nassauer reports on the fashion industry's initiatives to make plus-size fashion more stylish and appealing to shoppers.

This transcript has been automatically generated and may not be 100% accurate.

... go ... the the the it industry is struggling with the ... the larger when the authentic style and comfort ... we have that now fell into an Alpha little about what's going on in the industry is that really the industry right now because there's so many ... people that want a really great fit and style ... and they just can't find it in some of the traditional stores which have ... endured a twelve sided so tough love about how the industry is grappling with that ... of a sick leave the industry has this ... this Murin situation about lot of women plus Sciences and a lot of data that shows that that's to be growing market ... but it's still the same goals of that industry recently bought fifteen percent of total women's apparel sales ... so the industry is trying to say OK we really focus on making these clothes ... fit better ... be more fashionable ... can we find ways to get out of the Surat that's been part of the store and industry for a long time ... we're a ... hesitancy to find someone they feel we've recently they don't wanna go out and spend a lot of money on a new worker because in their heads that the good one and lose the night by the defeat IBD close to the bath in ... trouble I mean it isn't that really fascinating history because there's a whole different set up stopper psychology that they're very aware of these companies are very aware of the guests of someone's change in weight ... now they think in Hamilton Entropic had bought from the stress I know I'm trying to lose winner and gaining weigh ... on women walking keep multiple sizes in a closet of course in case you know this again I was way too though not in a masterly be replenishing their content ... but a lot of the companies say they can get someone to make an impulse buy in on the way that anyone shops or a dunk with up enough money but you really want that dress that that that will make a difference ... the three with the PCR did it this aisles of their women want to buy them so what are some of these companies dealing with some of the fabrics there you think ... in ways that they are better fitting the Slim ... pulled one executive said spend X is God's gift to the sinister and that sort of what I heard from a lot of folks are really focusing on picking out fabrics ... that our ... stretch of all both because like a pair of jeans you don't want a gap year with the back your way it's Kiawah Netflix FedEx even waited all day ... and that helps if you're gaining or losing away that something that's a little distressed also fit you and look my SkyNews theoretically you said that the recent three D modeling thing to do that though Israeli technology is advancing the field of twelve and that some of it like a Lane Bryant is to have spent a lot of money and time ... I'm scanning during pre body image and even overs sixty five thousand women ... um because another chance this industry is evident by the game's former waiter can have whatever I deep states of body shapes and so they've realised that are trying to tweak the patterns that they make building with ... um to fit more of whatever ready by the states not decisive ... I was really interesting the that that one of the book The in the interview your article Saturday Garman side the road today ... with a thigh eight twenty years ago when the preamble ... to the house also part of this is that ... you now more market plus size women are actually buying clothes that ... small ... even smaller Women's tops it's you know they they being absorbed into the market the market as changes they realize that more and more women are getting bigger and they want to ... address that and if that was the one thing other with maternity wear as well you're the one in better but not coming to set cover the body that actually fits like not everyone swim will do all the time so he added they recognize that in one of the guy with a flatter every body type fair enough that they so much for joining us the interesting stuff and just to get a growing industry that will be keeping an eye on thank you thank you