Cool 'n' the gang: winter style

As the cold snap continues it's tempting to let style go out of the window, but Emma McCarthy found many young Londoners still determined to raise the fashion temperature...

Max Anderson, 22Senior sales assistant from Leyton, wearing Gant coat and trousers, Grenson shoes and a These Glory Days scarf. "My thick wool coat is doing a good job of keeping me warm but I'm used to the cold - I'm from Sweden."

Nadeka Mcogg, 22Student and visual merchandiser from Streatham Vale, wearing an Oasis jacket and fur stole, H&M shirt, Topshop trousers and Nike Blazers. "The only way to stay warm is to stay in. But if I do venture out, I'm always in trainers so I can get around quick."

James Spillman, 27Animator from north London, wearing a Harris Tweed jacket, River Island jumper and H&M jeans. "I'm relying on layers. I'm not a fashion snob - I'll shop anywhere as long as I like it."