Jamba Juice eyes packaged smoothies, ‘Fender Blender’ satellites

EMERYVILLE Calif. Jamba Juice is planning to introduce a ready-to-drink retail product that company officials said would "create 24/7 access" to the smoothie brand. In an investor presentation Tuesday, Jamba Inc. president and chief executive Paul Clayton also said the company would try to expand accessibility to the brand by testing a mobile unit called the "Fender Blender" at sporting and other events."Accessibility is one of our strategies for building frequency," he said.Clayton ...

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