Jinsop Lee – Designing for the Five Senses

When you consider the holistic nature of design, its natural to wonder about the additional sensory potential of product, beyond the obvious sight, touch, aesthetic and ergonomic design considerations.

How should a new leather shoe smell, or what sound should a running shoe make when it hits the ground? While designing to engage all the human senses might seem unnecessary especially given the often limited design time available, doing so can enhance the consumer experience and lead to new design opportunities and creative solutions. Good design is also in the details.

Designer Jinsop Lee explains his perspective of design for the five senses. Interestingly he ends the talk by mentioning the “Six Emotions” and how a product could be designed to make the user not only more excited, but also happier, or tender.