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In the beginning there was nanotechnology – a brand new field of research for a small cadre of scientists. I feel fortunate that I was one of those early researchers. I feel even more fortunate that I played a part in transforming nanotechnology from a word that drew blank stares into am everyday solution in thousands and thousands of products.

That’s why I was surprised at the shocked reaction from industry colleagues when I announced that my company has joined the American Chemistry Council: “Are you changing your focus from nanotechnology?” Absolutely not. We’re sharpening it!

Smart companies are strengthening their nanotechnology stance by widening it. They’re succeeding by doing what nanotechnology has done -- grown and gone mainstream. I believe there are five steps that form a ladder to the next level of success. How many rungs have you climbed?