Get Help

If you're stumped, ask someone who's good at listening and probing.

If you aren't sure your answers are good, ask others. Ditto if you think your answers are great. We can't be objective about what resonates with clients. It's too easy to develop generic answers that your competitors could --- and do --- use too.

Once the answers seem right, polish them. You may need help with the editing.

Other Uses

Once finished, share the results with co-workers and new hires. This helps build shared commitments. You also have the seeds of a mission statement.

Why not post the answers on your website under Frequently Asked Questions? Your marketing material can pose questions to which your company is the answer. In networking meetings where you have 30-45 seconds to introduce yourself, use one or two points and make them memorable.

Aspire

What if you don't like your replies? Write the ideal answers and work to make them true.

Volunteers in nonprofits have good intentions. Yet they sometimes complicate their lives by using old proprietary tools. The business world ...

About

We're all in marketing and need help to improve. Since 2007, Promod Sharma ("pro-MODE"), actuary to the wealthy, has shared what he's learned here.

Promod doesn't sell any marketing-related services. He's spent his entire career in the universe of life & health insurance. Through Taxevity, he assesses and addresses neglected insurance needs in Toronto, Ontario.