Product

From startups to the Fortune 100, our clients partner with us to test products and services at every stage of the development process— from early concepts to market-ready creations.

Concept TestingGauge overall reaction to early concepts to best identify those worth pursuing.

Feature-set OptimizationLearn which features are essential and which are dispensable. And, gauge which attributes to dial up or down in order to maximize purchase intent. Discrete Choice methodologies such as Conjoint and Max Diff can ensure the optimal widget is built.

PricingUnderstand price elasticity and identify price points that will maximize profit. Learn market receptivity to products and services through best-in-breed quantitative approaches such as Conjoint and Van Westendorp Pricing Analysis.

Usability TestingWatch consumers interact with your website, game, software, or any other product. Discover whether the navigation is intuitive, learn what grabs interest as well as any elements that pose frustration.

"The Listen Research team has been highly instrumental in helping us with product innovation through a combination of quantitative and qualitative research methodologies. They are not only skilled executers of research, but partners who understand our needs and are able to deliver highly actionable results. The team is highly meticulous and also a pleasure to work with. They are my go-to partner for all innovation initiatives."