Degree In Multichannel E-commerce: Local, Social, Mobile

The Postgraduate Diploma in E-Commerce Multichannel: Local, Social, Mobile responds to the growing demand for trained professionals in the field of electronic commerce.

Increasingly focused on e-commerce companies are created, existing ones are constantly growing and other traditional companies decide to jump to a multichannel strategy incorporating e-commerce in their processes. In this boom time for the sector, companies have difficulty finding qualified profiles that meet their needs.

In the Graduate E-commerce Multichannel: Local, Social, Mobile a tour through all areas of knowledge necessary to achieve a cross-sectional view of e-commerce is done. You will take a trip through the whole buying process from getting the user logs on our website and execute an order until it receives at home. In addition, you will learn to apply this knowledge to a strategy SoLoMo: Social, Local and Mobile.
Hand of the most recognized professionals and through a methodology focused on learning, you will acquire the skills needed to be a professional e-commerce.

What will I learn?

Upon completion of the Graduate Certificate in e-Commerce Multichannel: Local, Social, Mobile will be perfectly able to:

Create and manage your own e-Commerce.

Know the strategies and business models that work.

Define product or service, strategy, pricing and logistics.

It incorporates the e-Commerce and alternative distribution channels in operations.

Using marketing strategies and more suitable for online sales channel.

Attracting users, loyalty and management throughout the lifecycle of customers.

Know the main KPIs, metrics and analytics applied to electronic commerce.

Identify technological alternatives to mount an e-Commerce.

Apply the SoLoMo strategy, taking full advantage of Social Media, Local (geolocation) and Mobile in an e-Commerce.