Category Archives: Facebook

We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration.

Below is a quick preliminary scope of work list to guide our collaboration.

Transform brands and professionalize corporate culture.

Encourage collaborative environments.

Facilitate process that taps into your creativity, getting into the heads of your leadership & management, and translate that vision into tangible results.

Happy Collaborating!

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DIGITAL MARKETING AGENCY
Preliminary Scope of Work PROPOSAL =====

Brand Activation Set-up.

Audit, Assessment & Intake Interview

Situation Assessment

Competitive Analysis

Stakeholder / Client DNA Analysis

New Logo Development

Business Card Development

Develop e-Signature email + e-Letterhead

Facebook Fanpage Development

LinkedIn Profile Development

Dedicated Website Brand Development.

Research and Acquire domain matching brand and with search engine optimization (SEO) potential

Set-up hosting and install WordPress

Acquire WordPress theme that provides current and future functionality/design
with ability for growth, integration of tools, expansion, serviceable by theme author, etc.

CORPORATE IDENTITY PROGRAMS.

Since 2000, we’ve successfully created brand management programs, identity campaigns, creative platforms and style guides. We understand that our clients sometimes need guidance, copy, messaging & direction – the plan; and others, they need the deliverables and marketing collateral. We listen to what you want and deliver what you need.

Why BROEKMAN?

We build successful brands.

We make things happen with our infectious enthusiasm, our will for immediate action and our passion to serve.

We Tap creativity by getting into the heads of your leadership, management & marketing leaders through situation assessments, creative briefs, recon and research.

It’s RARE when work with a firm that can handle digital marketing and design/printing/traditional marketing well… let alone an agency with with sales, publicity, communications and marketing background in one.

IT IS ALL ABOUT PERCEPTION

As a publicist and communication/branding specialist, this is our daily mantra.

RATES & PROGRAMS – Please contact us and we’ll be happy to do a free consultation and give you a proposal based on your preliminary scope of work!

Did you know? We also….

LEADERSHIP & CORPORATE RETREATS

We create opportunities for your team to think together, collaborate effectively and team build. Effective strategic leadership through charismatic, direct, clear, concise and assertive communication practices. Effective feedback. Strategic planning. Team building. Your management/leadership team will achieve a greater sense of personal buy-in, purpose and passion to drive the business successfully into 2018 and beyond.

At the crossroads of strategy and return on engagement/return on investment, BROEKMAN communications delivers strategic brand and identity campaigns. We’ve worked with 100s of clients over a nearly 20 year period. As tech-savvy, innovative and hard-working GenXers at heart coupled with the drive, motivation, determination and persistence of hit-the-ground-running prove-yourself 20-somethings, we’ve got the perfect combination to help entrepreneurs, small-to-medium size businesses and start-ups take things to the next level.

Delivering:

Brand development / activation – new logo, website, showcase portfolio/services & all that goes with it

Repackage organization – new leadership, new board, new direction or turnaround

Lead generation – take business to next level with new funnel & short/long term tactical campaigns

Using Facebook with WordPress

When we want to really track how Facebook ads are performing on websites we manage and get a deeper understanding of our audience interaction and, of course, determine success of campaigns…. getting a pixel installed on your site will LINK that advertising from Facebook with your website’s visitor traffic information.

The below steps are from Facebook directly. I will be marking up with layman’s terms here and there shortly. 🙂

Original Source: https://business.facebook.com/business/help/881403525362441?helpref=faq_content

Why should I use a Facebook pixel?

Reach the right people
Find new customers on Facebook, Instagram and the Audience Network. Optimize your ads for people likely to buy after they’ve visited your site. Learn more.

Upload Facebook for WordPress extension

Once you’ve successfully setup your pixel, learn how to start running ads on Facebook using conversion optimization and tracking.

Find new potential customers with a conversions ad

Create a campaign using the Conversions objective to attract new visitors to your website. You can create audiences that look similar to people who have taken actions you care about (like signing up for a newsletter or making a purchase).

Create a product set

Choose your campaign preferences

Create your ad

Frequently-asked questions

How do I change which Page or pixel I want to use?

What should I do if I already have the Facebook pixel installed on my WordPress site?

My advertiser pays a third party to manage their WordPress site, what should I do?