Managing a Digital PR Program

THE TIP OF THE ICEBERG

A Digital PR program is a lot like an iceberg – there is a lot going on under the surface. What you see – content, engagement, conversation and conversion – needs to be supported by a lot of other activity. Managing a Digital PR program is like herding cats – it takes skill, dexterity, speed and perseverance!

MANAGING A DIGITAL PR PROGRAM

The success of your digital and social media program depends on managing these activities well:

Research

Analysis to find sentiment, opportunities and actionable insights

Formulating a strategy

Setting measurable goals

Identifying the right audiences/stakeholders

Finding the right influencers in each stakeholder segment

Understanding the media landscape

Monitor traditional and social media

Developing an editorial calendar

Crafting the right messages for each audience

Choosing the channels for distribution of that content

Creating content that is relevant for your audiences and in the best format for each channel

Amplifying that content with outreach and social media engagement

Measuring results

Evaluating the effectiveness of the actions/content

Adapting your plan and doing a course-correct, if necessary

Our team of talented specialists can help you with any or all of these actions.

Call us for a free 15- minute consultation on the effectiveness of your Digital PR program. 888 243 3470

888-243-3470

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