Karen Hodkinson

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

We are creatures of habit and so are our brains. When we establish routines, we can carry out tasks faster since we don't have to think about the task.<p>Regardless of your job or industry, there aren't always enough hours in the day to get everything done. As a result, you constantly feel like you're …

Hey, you never know. Maybe 2018 will finally be the year you read 300 books, exercise every single day, or become a world champion of some activity you’ve never tried before. But just in case it’s not, may we suggest that you consider a more realistic (and perhaps more impactful) target for your …

WAH Nails founder Sharmadean Reid uses her account to give fans and customers an inside look into what it's like to work at her salon.<p>What started out as a side project for Sharmadean Reid has grown into a constantly booked nail salon, two books, brand-partnered pop-up shops around the world and …

This award-winning success story highlights how rather than underestimating younger users, we need to understand how they are inspiring and empowering each other and themselves by sharing their stories on digital platforms. Younger audiences are primarily bringing the ancient art of storytelling to …

Whether you're a C-suite executive, a marketing leader, or a content creator yourself, here are seven content marketing trends to keep on your radar as you prepare for 2018.<p>We're more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest …

In March 2017 Gartner named IBM iX a leader in global digital marketing agencies, giving it high marks for agility, collaboration, strong creative and design capabilities, and its expertise in data and analytics.<p>The creative and design division has gradually built itself into the largest digital …

“A lonely man is a lonesome thing, a stone, a bone, a stick, a receptacle for Gilbey’s gin, a stooped figure sitting at the edge of a hotel bed, heaving copious sighs like the autumn wind.”<p><i>“If I could catch the feeling, I would; the feeling of the singing of the real world, as one is driven by</i> …

Robert McKee has lectured on storytelling for three decades, and his book <i>Story</i> is the bible for screenwriters. Alec Sokolow and Tony Camin are a screenwriting team in Los Angeles. They recently called McKee to talk shop and discuss <i>What the...<p><i>Photo by Roos Trommelen, illustration by</i> …

Video marketing is taking over the content world. Don't miss out.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away …

One of the nation's glossiest print publications is a leader in making money on social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs have a thing or two to learn from GQ’s Instagram presence. Famous for its slick imagery, the Conde Nast’s publication decided to …

Fahren Feingold's paintings bloom and radiate with ethereal energy and the occasional splash of bright color.<p>It can be challenging to honor the female figure without perceived hyper-sexualization. This is exactly the paradigm that artist Fahren Feingold seeks to combat through her watercolors of …

“Any kind of communication is content on Snapchat.”<p>Snapchat is not just a marketing tool — it’s also a content tool, according to AwesomenessTV CEO Brian Robbins.<p>“Now, as a guy who grew up making film and television, that is something that’s not easy to wrap my head around. It’s very different. You …

Focus on what your audience is thinking, not what your competitors are doing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent. When AdWords started getting traction, …

Designers predict the major branding trends of 2017.<p>At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

Mention from the influencers legions of people respect is the biggest boost a marketer can get.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way …