National Edition |
May 14, 2015

VSCO is making mobile photography look good

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Visuals of Grandeur

If Ansel Adams were still alive, we don’t imagine he’d hold the vast majority of smartphone snapshots in high regard. But that’s not to say mobile photography is entirely devoid of art.

Visual Supply Co – VSCO, for short – is the Oakland-based startup behind professional-grade mobile photo editing and sharing app VSCO Cam. Last month, they raised a tidy $30 million Series B round.

The app features camera controls like manual focus, shutter speed, white balance, and exposure compensation as well as an expansive suite of filters and cropping tools. And for photographers looking to escape the ole smartphone-and-chain, VSCO sells photo-editing tools that integrate with Adobe Lightroom.

The company also curates a few hundred images each day, featuring the best the VSCO community has to offer.

“We noticed that it wasn’t that people wanted more content in the world. There’s an overconsumption, if you will—people are looking for a curated voice,” cofounder and CEO Joel Flory said.