BMB enters India with Madison; new entity BMB Madison will launch in a few weeks

Trevor Beattie’s BMB has been planning to be in India for the last three years, and now the plans have finally materialised. BMB has partnered with Sam Balsara’s Madison World to launch BMB Madison. BMB Madison will replace Madison’s MC2, and is expected to launch in the next few weeks. Even as more details are awaited, the development is a significant one for the Indian advertising industry.

For Madison Group, the partnership means a strong boost to its creative capabilities.

As is known Cheil Worldwide has a 49 per cent stake in BMB. However, in India, Cheil and BMB will both exist with no ties with each other.