Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum.

But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product?

In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.