Study: Manufacturers To Increase Online Spending

Manufacturers will use the Internet in efforts to grow their businesses this year, according to a study released by SVM E-Business Solutions and the New Jersey Chamber of Commerce yesterday.

The Parsippany, NJ-based firm, in cooperation with the New Jersey Chamber of Commerce, surveyed more than 80 executives at U.S. manufacturing firms about e-commerce and online marketing trends.

The executives cited sales lead generation, growing market share and strengthening customer relationships as their most important business challenges in 2005.

To deal with these hurdles, 62 percent of respondents said they planned to redesign and relaunch their Web sites this year. Half said they would engage in search engine marketing while 45 percent said they would use e-mail campaigns.

Also, 83 percent of respondents said that Internet business is important to their firm's needs, including 77 percent who said it is extremely or very important. When looking at the next 12 to 18 months, 88 percent said that Internet business increases would be important, including 83 percent who said it would be extremely or very important.

A copy of the 18-page report titled Manufacturers Embrace E-business can be obtained for free online at http://www.svmsolutions.com or by calling 1-877/SVM-EBIZ.

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