Bella Hadid Makes Out With A Robot In Calvin Klein's New Campaign

Well, this was unexpected.

May 16, 2019 9:56pm

By Sukriti Wahi

Remember the #MyCalvins campaign that went viral a couple of years ago, previously featuring the likes of Kendall Jenner, FKA Twigs and a number of other highly attractive people doing highly attractive things in their Calvin Klein underwear? Calvin Klein has rebooted it for 2019 and this time, it features supermodel Bella Hadid making out with...a robot.

The 2019 version, which commenced last week with the Billie Eilish, Noah Centineo and Shawn Mendes, among others, just dropped and this time we get to witness the 21-year-old supermodel hook up with some artificial intelligence...or, at least, an artificial influencer.

But she's not just any old gynoid they picked up in a street casting (could you imagine?), she is none other than Lil Miquela, the sentient robot and virtual influencer that captivated the fashion world last year.

And in Hadid's #MyCalvins video, she can be seen standing in a dimly lit room with a blue backdrop, before the lights turn on and Lil Miquela walks up to join her.

In a voiceover, Hadid says "Life is about opening doors, creating new dreams, that you never knew could exist". She caresses Miquela's face and the two begin to kiss and gaze at each other until the lights go out.

"19-year-old robot Lil Miquela blurs the lines of truth and fiction with Bella Hadid. Is this a dream or real?" Calvin Klein wrote in the video's description.

Well, we don't know if it's a 'dream' or it's 'real', but we do know that we're very much here for it.