Splash Mobile Money Limited ("Splash”) and MoreMagic Solutions
(“MoreMagic”), a wholly owned subsidiary of Oberthur Technologies,
announced today that they have expanded the Splash Mobile Money
ecosystem in Sierra Leone to include DStv, the country’s leading
satellite television provider, two additional commercial banks – Access
Bank and Ecobank Microfinance – and the national network of nearly 50
rural banks set up by the United Nations International Fund for
Agricultural Development (IFAD) and the Ministry of Agriculture.

MoreMagic is the leading technology provider behind the Splash Mobile
Money service. With MoreMagic’s platform, stakeholders are able to
interconnect within a mobile commerce ecosystem to enable a secure
service that is available to all mobile customers across Sierra Leone,
irrespective of their service provider.

Splash is bringing greater convenience to more than 5,000 DStv customers
who are now able to make payments for their satellite subscriptions
direct from their mobile phones. Previously, customers had to queue up
at a DStv agent location to pay for additional credit and then wait for
their account to be updated. Now they can make these payments from
anywhere using their mobile phones and their account is credited
immediately. After this successful deployment in Sierra Leone, the
parties involved are now exploring opportunities in other markets across
Africa, where DStv boasts more than 4 million subscribers in over 40
countries.

Launched in 2009, after a successful pilot operation with MoreMagic
which saw over 12,000 customers register for the service in less than 4
months, Splash operates across all mobile networks in Sierra Leone and
aims to drive economic empowerment throughout the country by banking the
unbanked, and bringing more convenience to the banked population as well
as established businesses. The combination of Access, Ecobank and
Splash’s original partner, Guaranty Trust Bank, represents a significant
step towards achieving these goals. Also, the rural bank partnerships
will allow Splash to extend its services to residents and workers in
nearly 50 provincial areas with limited access to basic financial
services.

In addition to DStv, Splash has attracted other business customers who
have appreciated the value of Splash’s cross Mobile Operator model. One
of the largest Micro Finance Institutions (MFIs) in Sierra Leone (with
20,000 borrowers) is using Splash for loan disbursements and repayments,
and there are many more in the pipeline planning to start from early
2013. In addition, a juice processing factory that sources products from
farmers all over the country is using Splash to make payments, and
several multinational organisations including Oxfam, International
Rescue Committee, Innovations for Poverty Action and UNDP have embraced
Splash to make bulk transfers to field staff dispersed around the
country.

“The continued expansion of the Splash ecosystem means a richer
experience for our customers” said Daniel Osei-Antwi, MD, Splash Mobile
Money Limited. “We are delighted that the flexibility of MoreMagic’s
platform has not only allowed us to scale, but has also enabled us to
expand our portfolio of services by introducing new stakeholders to our
ecosystem. Many of these new partners and clients have large regional
footprints that present a compelling opportunity for growth beyond
Sierra Leone in the near future.”

“We’re delighted to be the technology provider behind Splash which
represents one of the few examples of a Mobile Money service that is
available to all mobile customers across a country, irrespective of
their service provider” said Pankaj Gulati, CEO, MoreMagic. The fact
that more than 40% of Splash P2P money transfers represent cross network
transactions just reinforces the case for broadening ecosystems or
encouraging interoperability which will benefit not only the consumers,
but the mobile operators, banks and merchants” he added.

About MoreMagic, An Oberthur Technologies Company

MoreMagic is a wholly owned subsidiary of Oberthur Technologies and a
leading provider of Mobile Money solutions for mobile operators,
financial institutions and other service providers worldwide.
MoreMagic’s flexible, customisable and scalable platform interconnects
all the stakeholders within a mobile commerce ecosystem to enable the
delivery of a comprehensive suite of secure services: cloud wallet,
remote and proximity payments, top up, cross border value exchange,
coupons and loyalty. MoreMagic has more than 30 active deployments and
over 120 mobile operators across 60 countries with a total addressable
market of over 1 billion mobile users are connected to its international
recharge hub. For more information: www.moremagic.com

About Splash Mobile Money

Splash Mobile Money is a leading provider of mobile money transfer and
payments services in Sierra Leone, where it has been in operation since
2009. The company operates across all three GSM networks in Sierra Leone
(Africell, Airtel, Comium), and currently has approximately 90,000
registered users with more than $2 million of transactions being
processed per month. These transactions include person-to-person money
transfers, corporate payroll and other business disbursements,
microfinance loan disbursements and repayments, retail point-of-sale
purchases, airtime top-up, and remote payments for various bills and
fees. For more information: www.splash-cash.com

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