5 Ways To Better Integrate Social Media & Enterprise SEO

Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should. At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department. Yet social media is often siloed within an organization, making it more difficult to effectively coordinate social and SEO. In addition, for every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues. But since overcoming roadblocks and coordinating efforts across multiple departments and business units is already a fundamental part of enterprise SEO, what’s one more thing to deal with? With that in mind here are five ways to better leverage social media for enterpri...