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A moderate amount of my currency says they're a) trolling and the show doesn't exist, b) trolling and the guys are actually girls, or c) the "show" is real but it'll be just a short little extra for promo reasons.

It's possible that they finally realized that there's lots of money in female targeted shows and decided to do one, but I'm not holding my breath.

ANN's been wrong before and I'm pretty confident they're wrong this time. They have no Japanese source to confirm this, so they have no credibility on this topic.

Whenever KyoAni had something related to a CM they aired, there was an immediate announcement on their website and one launched simultaneously as the CM finished. Unlike Beyond the Boundary or Tamako Market, there was no such website created. This is a CM and the first one Do created by themselves. Nothing more, nothing less. Anyone saying it's going to be a TV series or anything else is speculating.

ANN's been wrong before and I'm pretty confident they're wrong this time. They have no Japanese source to confirm this, so they have no credibility on this topic.

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In the article they state it still isn't confirmed whether the project is an actual anime. Perhaps they just want to advertise that they can produce a female targeted series, but it seems strange that they would announce a commercial a year in advance.

In the article they state it still isn't confirmed whether the project is an actual anime. Perhaps they just want to advertise that they can produce a female targeted series, but it seems strange that they would announce a commercial a year in advance.

Perhaps they wanted to advertise that Do could made a commercial? It's not strange for the subcontractor to hype up something they're making from scratch even if it's a small 30s commercial. Given that it has the same intro/catchphrase that all the CMs have (and Tamako Market didn't have), it's just a CM and nothing more. ANN is clueless when it comes to KyoAni (see the description for Chuunibyou's announcement for example #1).

"The "Game no Dengeki Kanshasai 2013 & Dengeki Bunko: Haru no Saiten 2013"
event announced on Sunday that an anime adaptation of Gakuto Mikumo's Strike
the Blood light novel series has been green-lit. The event also announced that the
Golden Time light novel series was also getting an anime adaptation."