Do It Right: A CEO's Guide to Web Strategy

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I try to write about three times per week. Most of it is pretty good and will probably help you grow your business. If it doesn't, then I probably can't help you.

You can use a traditional RSS Feedreader with this fancy-dancy link. I think this approach is harder but if you want to do it the hard way, who am I to say otherwise?

You can use a traditional RSS Feedreader with this fancy-dancy link. I think this approach is harder but if you want to do it the hard way, who am I to say otherwise?

Do It Right: A CEO's Guide to Web Strategy

An effective Web strategy is not the responsibility of your marketing department, your propeller heads in IT, nor your ad agency. It is your responsibility.

"Do It Right," my first book, is not meant to teach you how to build a website or how to market on the Web. It's meant to teach you how to think about it.

If you are the visionary for your organization this book will help you understand how to direct and manage those tasked with the design, development and marketing of your Web presence. It will give you an effective BS meter to help prevent you from making the mistakes that are so common to most Web development and marketing projects.

“Do It Right” provides you a Foundational Approach to Web Marketing—starting with your Web presence and fulfilled through SEO, online traffic generation and conversion rate optimization.

Tweet it Right: A CEO's Guide to Twitter

The only real difference between the multitude of social media platforms is the way people want to engage. For most CEOs, Facebook and LinkedIn are relatively easy to understand, even if they don't immediately see the value for their business. Twitter's relationship with business is the hardest to apply.

Books and articles about why to use Twitter for business abound. They are replete with statistics of how Twitter can help grow business. The reality is that the statistic from another company's success is meaningless if you don't how to do it right.

"Tweet It Right: A CEO's Guide to Twitter," my second book, is meant to help CEOs understand the first steps to take to engage others on Twitter simply and effectively.

"Tweet It Right: A CEO's Guide to Twitter" will not only give you the basics of what Twitter is and how to understand the way people communicate on Twitter but you'll also have the knowledge necessary to not spend all day managing your Twitter presence.