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Festival de Viña del Mar 2017

In the late 2016, I was commissioned by the chilean studio "SAL" to participate in thedesign and art direction process of the new advertising campaign for the 58th edition of theInternational Music Festival Viña del Mar 2017, the largest music festival in Latin America.This massive project was a real challenge since the objective was to avoid the last editionslines of design and create something new and fresh.After few weeks of working through ideas, sketches and proposals, our research resulted in thiswork full of 3D shapes and textures, randomly animated that play and dance harmoniously.