Dr. Seuss' The Lorax on our Diapers? What's Going On?

We want to apologize for any confusion or dismay that our use of LORAX characters on our diapers and training pants may have caused. As you may know, The LORAX has been made into a new motion picture that we hope will bring Dr. Seuss' message of sustainability to a new generation, and in conjunction with its premiere we're doing lots of things to spread the book's ideas. (You can learn more about our efforts here).

That said, our diaper images aren't intended to directly market the movie itself. Our desire is to remind parents and caregivers of the lessons of The Lorax and inspire even more people to discover (or rediscover!) the book. We simply thought it would be a fun way to encourage family reading and environmental awareness while creating a few smiles.

Though many or our customers have seen our diaper art as a celebration of the book that brings a little joy to their diaper changes, others have a different opinion, and in hindsight we can certainly see how intentions and perceptions could diverge. We hope knowing the story behind this temporary change will help assuage your concerns. Please accept our apologies for the misunderstanding and our thanks for caring enough to share your thoughts with us.

Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

supersally

04/29/13

I would like to ask that the "regular" non-Lorax diapers be made in the same way that the Lorax diapers were made. Our son has only used either cloth diapers or 7th Generation. But he is very lean and long. At 3 years old he is about 45" and 45lbs. The regular diapers do not fit around his waste but the Lorax diapers did ! ( I am speaking about the overnight diapers as he is not in diapers during the day. Just overnight). I bought a national brand diaper because I was desperate to find one that fits. Please look at your sizing! I love the product and buy almost all 7th generation products for my son.

bboytim

11/21/12

We noticed an increase in price on Amazon with the addition of the cartoon characters - the diapers are also not as good a quality now... I recently sent this to 7th Generation - very sad to see this happen..
Hello,
We have been happily purchasing your diapers for years now (we have 6 children - and hope to have more!). We recently noticed a increase in price (which we can understand) and the addition of cartoon characters. While we dont mind a small increase in price - we dont like the addition of the cartoon characters and certainly do not want to pay extra for THAT. Based on the latest reviews on Amazon - lots of folks are not happy with the characters or the increase in price. We would much rather pay less and have a simplier diaper. I have also noticed that with the last two cases we recieved the tabs are very weak - we have had to use duct tape numerous times to keep a diaper on. This also seems to be a common complaint on Amazon. I actually went onto Amazon to cancel our Subscribe and Save for this product - we can buy chlorine free diapers for just a bit cheaper at our local supermarket. We had been continuing to support you because we believed in your company and product but with addition of cartoon characters, an increase in price AND defective diapers - we just cannot continue to do so. Please let us know if you plan a change back anytime soon to plain diapers? We really do like to support long standing companies and not big chain supermarkets.
Thanks so much!
p.s. - here are some of the reviews on Amazon:
-I've been using Seventh Generation diapers on my kids for 3 years now - what's up with the major jump in price? Makes it no longer worth it to pay for Amazon prime. Also not a fan of the Lorax on the diapers - that was part of the appeal of Seventh Generation diapers that they didn't have all that commercial junk on their diapers. Will be taking my business elsewhere. -
-I like these diapers. They work well and, until recently, weren't covered in licensed characters. But what's going on with the price? They redid the packaging and raised the price by 50%! At this rate, it's not worth paying for Prime to get the Amazon Mom discount. -
-We have been using the Seventh Generation diapers for multiple kids and well over 3 years. We are under the subscribe and save program and our last shipment had many diapers that were defective due to the tabs falling off on one side. We had to resort to scotch tape to get the diaper to stay on rather than throwing it away. I'd say this is happening to 50% of the diapers in the pack. Very annoying. This has never happened before and it seems our only recourse is to return the diapers. I'd rather have a credit for a future order from Seventh Generation. We hope this is an isolated incident, otherwise we will have to switch. -
-I've used 7th gen diapers for months because they are the only ones that don't cause my girl to have a rash. These "new" diapers I just started using this week and they have already leaked three times. Once overnight, fine.. she may have had a lot to drink or something, but twice during daytime naps.. WTH 7th gen?!? I have a whole case now that I don't want to use. -
-Ok so we love these diapers! They are the best at containing pee and poo and I love that my daughter has not had a diaper rash since our switch... but what is with the extreme price increase????? I am unhappy and have cancelled my subscription I can get them cheaper at my local store when they are on sale. Unfortunately though, I may have to switch back to another brand after this :( -

sergeyorkie

08/12/12

Hello -- coming late to this conversation. But please, I don't think anyone pointed out the actual problem here. I agree that the advertising is ridiculous -- but come on, 7th generation is a business gaining on the new eco-chic thing, so it's not a huge stretch to go Eco-Disney.
the REAL problem as I see it is that the Lorax characters contain DYES, which the 7th generation diapers are supposed to not have. I stopped buying them when the Lorax appeared and have no intention of putting dyes on my baby's body.
chemicals are the real issue here, causing physical havoc to our bodies and the environment. Maybe Lorax the movie can help us all appreciate that -- and maybe 7th genration can include a Lorax toy inside or advertise on the box or something.
But please leave the chemicals out!!

allisonelaine

08/11/12

anyone who buys seventh generation is already fairly environmentally conscious. try putting the lorax on a pack of pampers.

wildcoast

06/11/12

Your diaper redesign hit just as my daughter grew out of the "plain" threes. Since the boxes made no mention of "Now roomier!" anywhere on them, I purchased her first box of 4s. I had borrowed a "plain" 4 from a friend the week before, so I knew she was ready to move up a size. Unfortunately, the lorax 4s are too big for her. When products are changed, it is in everybody's best interest if the external packaging reflects this.
Aside from that, the lorax image has no business on a single-use, non-biodegradable product made of wood pulp. Your marketing campaign has left me feeling guilty about buying your product.
On a practical note, the way the lorax graphics are positioned partially under the tabs when the diaper is on inspired my kid to pull the tabs away to look at the character underneath. Any decoration that encourages a kid to remove their diaper is not a good thing.

YanaL

04/25/12

I think the best would be to leave Lorax on the diapers but have the ones that are image free bcs so many people understand and Love LORAX. So, those people who want image free, they can get it and those people who adore Lorax can always get The LORAX image. It IS very uplifting to see Lorax on the detergent bottles too. This was the reason I am willing to buy more of the SG products bcd of LORAX

YanaL

04/25/12

I love Lorax character. And, while a lot of parents are upset, there is still advertising and disney out there. So, I am happy to see the character that has a meaning not simply a disney character that doesn't carry any message at all. Love Lorax, brings great massage. And to all those who are so "disappointed" , there is a strong marketing out there and that your children are going to see Lorax is going to make them better people. It is not implanting the horrible idea or like disney going to their parks and other things. It is for environment, and LET THEM market this idea even if they have it. THats hoe huge corps market their cruel idea. But, now you people against A GOOD Idea to be marketed. WHat is wrong with that?

sunnymama

04/15/12

I first bought the SG diapers a few years ago. Initially, I thought they were kind of boring but I wanted something that was the least chemical. I got used to the brown paper-bag-like color and never bought anything else. Recently, I bought something with Lorax on the box. I was disappointed to find that the diapers were printed with this character, which totally goes against what I thought I was buying! I am looking for non-Lorax SGs, but can't find anything. Please bring back those plain beige diapers because you are the only ones who make them!

adammom

04/14/12

The Lorax is one of my son's favorite books - he gets upset when he sees a tree has fallen down. He loves that the Lorax is on his daytime AND overnight diapers! I love that you have an overnight diaper now! No more Huggies/Pampers for us, ever!

Sunnymama3

04/05/12

It seems you are getting lots of feedback on your Lorax advertising on your diapers. I want to make sure to add to your "dislike" pile of letters. As a very happy 7th generation diaper user for 9 yearsI want to let you know I was appalled and shocked to see the Lorax advertising on the diapers. I seriously had to do a double take because I thought I accidentally bought Huggies! Please take the advertising off! Please stop telling us that it is not advertising, it's insulting.

ssmith9745

04/03/12

Obviously, I didn't realize my comments would appear at the top of the list. Insert "below" for my comments "above". I plan to write a letter also and I encourage everyone out there who is upset by the lorax to do the same.

ssmith9745

04/03/12

*scream!* I echo the complaints written above. The lorax advertisement on the diapers makes me furious. One of the main reasons I purchase SG is the lack of advertising. I don’t want my daughter exposed to commercialism while she is in DIAPERS! Additionally, the new design is terrible and it leaks, but that is not my biggest complaint, it’s the Lorax. Please bring back the old design with no advertisement. I agree with “therealdeal” above. It’s insulting to think this just was a happy, la de dah, partnership. I don’t believe it. This partnership just happened one day? Money wasn’t exchanged for the advertisement? I don’t buy it. Please bring back the regular diapers.

scherry

04/02/12

I am writing to let you know how disappointed I was to open my diapers and see The Lorax printed on them. I buy SG in part because they 'commercial free'. If I wanted extra dyes or to support a cartoon character, etc., I would buy Huggies at half the price. I don't think just because it is the 'green' Lorax it is anymore acceptable. If anything, it is more deplorable. As for some comments about The Lorax being a book, and therefore 'OK'- I wish. It is a huge movie with a mega advertising scheme and it is for much older kids (certainly not kids in diapers!).
I will be switching to Nature Babycare or Earth's Best until your diapers return to normal.

scherry

04/02/12

I am writing to let you know how disappointed I was to open my diapers and see The Lorax printed on them. I buy SG in part because they 'commercial free'. If I wanted extra dyes or to support a cartoon character, etc., I would buy Huggies at half the price. I don't think just because it is the 'green' Lorax it is anymore acceptable. If anything, it is more deplorable. As for some comments about The Lorax being a book, and therefore 'OK'- I wish. It is a huge movie with a mega advertising scheme and it is for much older kids (certainly not kids in diapers!).
I will be switching to Nature Babycare or Earth's Best until your diapers return to normal.

Consumer Insights Team

03/22/12

@thegirlsmama, @kbecks- I'm sure you have read through many of the differing opinions and statements pertaining to this conversation over this page. So I would like to take this opportunity to thank you for getting in touch with us to give us your feedback and thoughts about the recent changes in our diapers. I would also like to let you know that our plain brown Free and Clear diapers are still available, while supplies last, at our web store on alice.com, https://seventhgeneration.alice.com/. I hope this helps!

kbecks

03/21/12

one of the main reasons i use 7th generation is because there are no commercial characters on them. if i wanted my children marketed to, i could buy huggies for less $. i was so shocked to see the lorax on the diapers and so disappointed in this company. you advertise free and clear, i interpret that also as free and clear of marketing and commercialism to babies. pls remove the images and don't do this again. i am sure it was a good revenue deal and marketing campaign for you, but at the expense of your customers and it seems you don't know your market at all.

thegirlsmama

03/20/12

To respond to some commenters: parents concerned about marketing to their children via diapers and other means aren't stupid. Regardless of how good or wholesome the character is, it's still marketing - labelling something with an image intended to encourage (often via emotional manipulation and frequency of views) consumption of another product, in this case a film. I am aware of and love The Lorax, and so I am going to read the book to my daughter when she's old enough, but I do try to avoid her exposure to ads as much as I can while she is still too young to be ad-savvy, and certainly while she is still too young to watch tv and films (the image on the diaper isn't the book character, it's the CGI film version). You know what? It doesn't really bother me if SG wants to promote the film on their packaging, I just don't want it advertised to my susceptible daughter on her diapers. She isn't old enough to be ad-savvy, but as long as I choose SG diapers, she's going to see this image on a very intimate (to her) product multiple times a day, and b/c her mama is using it, her mama is implicitly promoting the film to her, too. I can see that some people love these diapers, so at the very least I would like SG to offer branded and non-branded diapers to their consumers. In the meantime, we'll be using our cloth diapers almost exclusively which, I suppose, is even more Lorax-approved.

Consumer Insights Team

03/15/12

@lizardofoz- We are so happy to hear that you are excited about our Lorax diapers! Thanks for taking the time to let us know. We don't have a specific end date for when the Lorax prints will come off of the diapers, but they will definitely be around for a few more months. I think that you should be able to find them when you are ready to purchase more in 3 months, no problem.

lizardofoz

03/15/12

I am a complete Dr. Seuss fanatic (you should see my son's nursery it is Dr. Seuss themed, I love it!) Anyway, I love the idea of Dr. Seuss themed diapers and I really want some. The only thing is that I only use SG's disposables when we are on the go and I have about two packages left, which will last me about three months. So, my question is, how long are these Lorax diapers going to be available?

Consumer Insights Team

03/12/12

Hi KristannarN and sara16nacho- Thanks for taking the time to tell us that the new diaper design isn't working out for you. We're sorry to hear this! Our new diapers are not designed to leak! In fact, the changes that we made to our diapers were intended to decrease the chances of leaking, while increasing comfort for your little ones. Clearly, this hasn't been your experience, but I think that we can get these to work well for you with some of the sizing tricks that our Customer Service team knows.
The most important thing to know about our new diaper design, is that they are running more true to size than our older design, i.e. bigger than the plain brown diapers. The older design used to run a bit on the small side. So when the new style came out, some parents started experiencing leaking of no fault of their own, likely due to the slight change in size. We are having great success with playing around with sizing, and eliminating leaking issues.
The new design has stretchier tabs, and a more contoured leg. The absorbent core has stayed the same, and absorbs to the same capacity as the previous design. We did introduce Overnight diapers at the same time that we released the new design of everyday diapers. After years of requests, we felt it was time. Their simultaneous release was coincidental, and not for any reason other than to provide increased absorbency at night for growing little ones that tend to require extra protection as they get bigger and drink more. They are available in Stages 4, 5, and 6 for this reason.
I'm so sorry for your frustrations and the messes that I am sure you have had to deal with from leaking diapers! It would be wonderful if you could take the time to contact our Customer Service team so that we can help to right this mess. They are very knowledgeable about our diapers, both past and present. Please give us a call at 1-800-456-1191, 8:30-5:00 EST Monday-Friday, or email us at info@seventhgeneration.com.
Also, while supplies last, both styles of plain brown diapers are currently available on our web store, https://seventhgeneration.alice.com/. The "Free and Clear" plain diapers are available under ‘Baby’, and the "Chlorine Free" diapers from 2 years back are available under ‘Clearance’.
We look forward to hearing from you!

sara16nacho

03/09/12

We have been using 7th Gen with our daughter since she was born, 22 months ago. And we have been loving them until this new design with the Lorax came out. I am perfectly fine with the idea behind the Lorax but the leaking is a real pain. The old design worked fine and I am sad that you changed it. We are about to have twins and I am now seriously considering finding a new diaper for all of them because I don't have time to deal with major leaks. Wish we had the option to buy the old design :(

KristannarN

03/09/12

We had the same leak problem with the last redesign...we had to go down a whole size for our daughter. The problem now is leaking for our son. Up twice at night to change him or the whole bed is wet. We never had to use overnights before....was this new redesign so that we HAD to get an extra pack of overnights every time we ordered?!? Pretty bad that the old model circa 2008-2009 was so much more efficient! These are just frustrating.

Consumer Insights Team

03/09/12

@Love7thG- Oh boy... We are so sorry for the mixing of diaper styles. That IS frustrating and we want to help you! Please give us a call so that we can make this right. Our Customer Service Team will know just what to do. We are here from 8:30- 5:00 EST, Monday-Friday, at 1-800-456-1191.

Love7thG

03/09/12

Hello,
We love our 7th Generation diapers. We were about to go up to size 4 when we received the new Lorax diapers which are larger and roomier. However, I just opened my last pack of diapers (I order 4 at a time from Amazon) and it's back to the old size 3 which means it doesn't fit my daughter. I now have 4 packs of diapers that are useless to me. How do I know which size to buy? The size 3 without the Lorax are too small and the size 3 with the Lorax are perfect. There's no indication on the package to know if these are "Lorax" diapers or not. How am I to know what I'm purchasing?
I'm really frustrated. Obviously, I wouldn't have bought 4 packs of size 3 if I had known they were the OLD sizing!
Noelle

JaySaint

03/09/12

There may not be a line item in your contract expressly compensating you for putting a cartoon character on your diapers, but you are clearly in a paid marketing relationship regarding this movie. I don't begrudge you the monetization. You're a business, after all. Blog about it, run their ads, it's all good. But I resent that you put an ad on my kid's behind. I pay more for your products because I believe/d you share my values. Now I'm not so sure.

therealdeal

03/07/12

Dear Social Media Manager,
You can't be serious when you write "We made the decision to print the Lorax on our diapers in hopes to bring his message to a larger adult audience of parents and caretakers".
This kind of corporate talk is a little insulting for professional parents to listen to. DId you read I am a Marketing Executive myself? Oh, this Lorax partnership just happened by chance? One day SG decided to promote the good Lorax message and print millions of diapers? This is part of a 360 integrated campaign, it is a mega deal with the studios, lawyers are involved, meetings happens, checks are cut. You need contracts and there always is compensation. Why would SG promote a commercial product (that is promoted all across the country right now for millions of $). at no cost? I find it really hard to believe. You sold your "real estate" on the diapers to Hollywood, that's all there is to it.
Bottom line, your customers trusted the SG brand for the values you originally set and shared with us. We responded to them. We were loyal customers. Now, you're proving us that you are moving away and are becoming to become a mass commercial brand.
WE DON"T LIKE IT. IS YOUR MANAGEMENT LISTENING? Probably not, that's why Mr/Mrs Social Media Manager was hired, to manage and care for all the customers feedback.
I ASK ALL THE CUSTOMERS who feel cheated and that SG should not advertise on our children diapers, to WRITE A LETTER or copy their comments on a letter and mail it to their new CEO:
Seventh Generation
John Replogle
60 Lake St
Burlington, VT 05401
Maybe he'll pay attention to the letters piling up on his desk.

andrewjnla

03/06/12

We just received a case of Size 4s for our 19 month old - we've been using 7th Gen since the beginning, and last night was our first attempt with the new design. For the first time, he woke up completely wet - and now he has an irritating diaper rash. Please bring back the old design! It it ain't broke, don't fix it!

Consumer Insights Team

03/01/12

@msmagenta- Sorry to hear that you are experiencing leaking, as this is not how our diapers are intended to work. The advent of the Lorax on our diapers should not affect the function or the ecological benefits of our diapers. The Lorax is there to remind parents and caretakers of his important message, and it's implications on the future generations that we are caring for. The Lorax is just one of many of our companies initiatives to bring environmental awareness to the public.
If you are experiencing leaking, we would love it if you would get in touch with us so that we can help you figure out what could be the cause of these leaks. Our consumer team has a breadth of knowledge when it comes to diapers, and to all of our products in general. They are always here to chat from 8:30-5:00 Monday-Friday, EST, about any pressing issues, comments, or questions. Please don't hesitate to get in touch via email at info@seventhgeneration.com, or phone at 800-456-1191.

theonesdg

03/01/12

The last size 5's I bought had 26, the new Lorax size 5's have 23... gee thanks for giving me less for the same price.
I like 7th Gen because it's about quality, not endorsements or sponsors... you just changed all that by selling out. Even if the 'character' views the world the same as the company, to use a 'character' that has an upcoming movie just shows where your priorities lie. Why didn't you use this character years ago? Because it may become popular culture very soon...
Sorry, just really annoyed that my 10 bucks gets me 3 less diapers. I'd rather pay more for the same amount, because now my buying habits have to change... all because of 3 diapers.

msmagenta

03/01/12

How is it "spreading a message of sustainability" if you're using more materials to make the product? And these leak, besides. Just goes to show how corporate sponsorship can wreck a product.

Consumer Insights Team

02/27/12

@ceomommy- Thank you for the feedback! We are so happy to hear that our changes are working well for you. Thanks for taking the time out of your busy schedule to let us know.

ceomommy

02/27/12

I have been using 7th generation diapers for 3+ years now (multiple children). I have always been so surprised with the small changes they've made over the years with stretching and thinness etc. I must say I have never been disappointed. I just opened up the new package and think the Lorax was pretty cute. I support Seventh Generation in sharing such a great character. I would think differently if it was anything else that wasn't sending a good message. Also The new tab design is GREAT! It seems to have more room. Excited i get to stay in size 2 a bit longer. Thanks SG!

Consumer Insights Team

02/25/12

OccupyLorax, therealdeal- Thank you for taking the time to give us your feedback. We would like to address your concerns about our partnership with Universal Studios. Universal Studios has not compensated us, nor have they required us to include The Lorax images on our diapers. We made the decision to print the Lorax on our diapers in hopes to bring his message to a larger adult audience of parents and caretakers. While we are excited for the movie to hit the theaters, our goal is to remind parents of the teachings of the Lorax, be it through the book, the new movie, or the old movie. We apologize for any miscommunication throughout this change. Your feedback is helpful so we can continue to grow with our consumers.

Consumer Insights Team

02/25/12

maryardencollins- We are so sorry to hear that this has been your experience with our new diapers. You are not the first person that we have heard this from, as the size and shape of the new diaper design fits a bit differently then before. I would like to direct you to our response post entitled, "Re: Has the Diaper Design Changed?", two posts down from yours on this page. This lays out some of the sizing issues that we have seen, and been able to solve for many consumers. We hope that you can find the time to call our Customer Service Team, as they can trouble shoot with you to solve the issues that you have been experiencing. We are having great success helping customers through this transition period. You can reach us Monday-Friday, 8:30-5:00 EST, at 800-456-1191, or via email at info@seventhgeneration.com.

maryardencollins

02/25/12

I have loved Seventh Generation diapers for 2 years now, but this new design leaks! I want the old ones back, please!

OccupyLorax

02/24/12

Why has Seventh Generation put advertisements on my baby's diapers? Part of the appeal of SG diapers over other brands was their lack of advertising aimed at young children—no Elmo, Mickey or other characters. Now, with the appearance of the Lorax on diapers for infants and young children, SG has shown that it is no different than the mainstream brands when it comes to foisting commercial brands on kids. No matter what the purported environmental message of the Lorax movie may be, it is the product of a Hollywood studio whose bottom line is its bottom line.
SG claims that "Our diaper images aren't intended to directly market the movie itself…We simply thought it would be a fun way to encourage family reading and environmental awareness while creating a few smiles." I seriously doubt that SG entered this endorsement deal for "fun"; no doubt Universal Studios paid good money for its characters to be featured on premium "green" diapers.
By putting the Lorax on its diapers, SG is not promoting the message of the movie but rather the movie itself—a product. My kids don't see the Lorax on the diapers and want to save trees; they see it and want to see the movie—a movie they are too young to see. Why is a PG movie being advertised to 1 year olds, much less 3 year olds? This s just another form of pollution—mental pollution, promoted by a company that sanctimoniously claims to act in the interests of future generations.
The Lorax must go! Occupy Lorax Diapers!

therealdeal

02/23/12

My wife and I work in marketing/branding but have always refused to work on mass-product brands that just pollute our visual environment. We've been lucky to be able to make these choices.
We were annoyed to find the Lorax character on our diapers. We know how business deals work. This was just not brought to us to "add some fun". It's a partnership agreement with fees going to Seventh Generation to expose young consumers to an entertainment product. That's it.
We were even more upset when we saw our friend's daughter (3 yrs old) commenting on Lorax on our baby's diapers. Advertising works!
We buy Seventh Generation products for their integrity. Please get rid of Lorax and any other brands that have nothing to do near our baby's behind.
Thank you for caring,

Consumer Insights Team

02/22/12

@maureenleddy- Thanks for touching base with us. With the advent of the Lorax appearing on our diapers, there were a couple of other additional changes to the structure of the diaper itself. These changes were intended to be improvements, so we are not happy to hear that you are experiencing leaking! We have added a more contoured leg to allow for more ease of mobility for the baby with a decreased risk of leaking. We have also increased the stretch-ability of the tabs to allow for a more flexible and comfortable fit. As a result of both of these changes, we have found that the way that the diapers fit certain babies, has in some cases, required a different size than they were wearing in the plain version. If the size is not right, leaking is the classic defect we see. Because the absorbent core hasn’t changed in this transition, the diaper should hold the same amount of fluid as before. The good news is, we are having luck with trying a different size for those who have experienced leaking during this transition. In general, our older style of “plain” diapers tended to run a bit on the smaller side. We are finding that our new Lorax printed diapers, are running more true to the suggested size range. That said, if your baby is on the cusp of a particular size, we are recommending that you go with the smaller size. The same can be true for a particularly slender child. If you have any questions or issues with our diapers, or any of our products for that matter, please do not hesitate to contact our trained and experienced Customer Service team. They are skilled at troubleshooting through all sorts of situations. Sometimes I think they might even know a little bit more about diapers then they would like to know! Please, do not hesitate to call us at 1-800-456-1191, or email us at info@seventhgeneration.com.

maureenleddy

02/20/12

I'm not as upset with the cross marketing as I am with the actual diaper. Has seventh generation changed the diaper design? These lorax diapers feel flimsier and are leaking more than the regular diapers. And I bought a case. Very disappointing

Rosie1977

02/20/12

I was surprised when I saw the Lorax tags on our laundry detergent but was taken aback when I opened up a new box of diapers and saw the cartoons on the actual diapers. We buy Seventh Generation diapers for a variety of reasons, one of which is that we are trying to raise un-branded children. Whether it be the Lorax or Winnie the Pooh (he is a sweet old fellow too), I don't want any images on my baby's diapers. Get real: images such as these are meant to target children and make them consumers which is not earth friendly. When will this "diaper art" be gone? It won't happen fast enough as far as I am concerned.

Consumer Insights Team

02/15/12

@DebraN- We are pleased to report that the Lorax scrapbooks are made from recycled materials. We hope that you are able to get one so that you can start documenting precious memories in it! Thanks for bringing this up and for your feedback.

DebraN

02/14/12

Unless the scrapbook is made of 100% recyclable materials, it seems a poor choice for the free give away! With your stated efforts to raise awareness of the movie and the message, why not have offered copies of the wonderful and important book (which come printed on recycled paper) or movie tix...
Come on guys!

No1 AuntPat

02/12/12

I can't believe that any of the people against this have ever read The Lorax. Personally, I have no problem with advertising BOOKS for our children and I don't much care how that's done. If your children are unduly influenced by other children having character diapers, that would concern me more. At what age do you start having the "if they jumped off a cliff would you also?" conversations. Some of these comments make it obvious that one does not have to be intelligent in order to have children. Grow up before your children do, please.

marthasmalley

02/11/12

I don't like media either but in this day and age there is no getting around it unless you live completely off the grid and stay there... even then I have my doubts. If anyone has ever seen The Lorax then they will know that this is a positive and pro eco-awareness show to help counteract the media other kids are going to be over exposed to throughout their lives... There is nothing wrong with that. Spend your time attacking a company who is more concerned about your bank account than the well being of our planet and our KIDS' FUTURE. and get over It. I love the idea and I love the lesson that the Lorax teaches kids. Good job 7th gen, I guess you can't please EVERYONE. my goodness!

vanessa87

02/10/12

Love the diapers!!!
They look great.

Consumer Insights Team

02/10/12

@riottmommy- Thanks for asking about what we are using for the dyes in our newly printed diapers. The ink used for the Lorax design is vegetable-based and typically used in the printing industry for personal hygiene product applications. These are not harmful dyes.
We would also like to let you know that pigment is used to create the signature brown color of our diapers. Without this pigment, our diapers would in fact be translucent. Most people have found the idea of clear diapers to be an unsavory feature for this type of product, so as a result we use a safe brown pigment to set our diapers apart from other bleached diapers on the market. Please check out this link for photographs and an in depth look at why we use pigment in our diapers, http://www.seventhgeneration.com/products/about/role-pigment-diapers.

ariel_devine@yahoo.com

02/09/12

We were absolutely delighted to open our Lorax Seventh Generation Diapers and put them on our 17 month old daughter. I have long adored the Lorax book and have recently been delighting in reading it to my 4 1/2 year old daughter who has been asking endless questions about the environment and sustainability as a result. She has never been to a movie theater or seen a movie or tv in our home, but the Lorax Movie might just be her first exposure! That said, I think it's a shame that you feel you have to apologize for the temporary placement of the Lorax on your diapers. The Lorax has one of the most meaningful messages in a children's book and the Lorax himself symbolized concern and care for or environment. In a world where our children are bombarded with characters who bring undesirable messages, it is welcome to see this little guy with such a righteous message on your diapers. I in no way saw it as a promotion of the movie, but rather the embodiment of a message. And, as concerned parents who put or children in Seventh Generation diapers, I am sure we are all equipped to handle any other message or expectation you fear it might bring to your children. I will continue to delight in your Lorax diapers for the short time that they are available - THANK YOU!!

jefitzpa

02/08/12

If we wanted character diapers ... we know where to get them. This isn't about getting us to read a book, this is advertising to the youngest audience. (And advertising to them works ... the little ones will now be disappointed when the little orange man isn't on their diaper anymore, when they hopefully return to plain soon) I wish I hadn't opened the package and I could return them.

dolly321

02/08/12

My daughter sees other kids' diapers at daycare with all sorts of fun characters on it, and as a result has completely rejected 7thG training pants. I am excited that you're offering a character I can get behind.

meganstone00

02/06/12

Whats the big deal about the Lorax on the diapers? I thought they were a very cute addition to the diapers. I was very excited to see a character on them! The dyes don't bother me, and i am sure Seventh Generation made sure the dyes were eco-friendly. I would think the dyes are probably similar to the trees on the training pants as well. I am concerned for the parents that have such an issue with this. I think there are far more concerning things going on this world right now: lets not stress over a character on a diaper! Perhaps we should put on concern on parents that refuse to buy diapers simply because it is associated with a "media" character. Come on now, its on a diaper.
Thank you Seventh Generation for the wonderful diapers!