Future's consumer reach hits record high

The latest ABC numbers from Future Entertainment show that the publishing company now reaches a higher global audience than ever before.

As a whole the company’s publications now reach 20.2m people, a 29 per cent year-on-year increase. The figure includes duplicates, however, gathering together ABCs, unique users, digital subscribers, social media, newsletters, container apps and YouTube viewers.

PC Gamer managed combined print and digital gains of two per cent, hitting an ABC of 24,513. Its website is up 45 per cent year-on-year, reaching 4.8m global users as of December. In January it hit 5m unique users.

Edge recorded a combined ABC of 25,571, with the website growing 24 per cent year-on-year ahead of the publication’s 20th anniversary later this year.

Official Xbox 360 Magazine remains the UK’s market leading games mag with a combined ABC of 46,682. OXM.co.uk is up 163 per cent year-on-year. Official PlayStation Magazine boasts a combined ABC of 31,524 and remains the biggest dedicated UK PlayStation mag. Its website grew 190 per cent.

Official Nintendo Magazine has also extended its brand reach to a record high, with a combined ABC of 25,530 and online growth of 71 per cent. There was a combined ABC of 19,543 for GamesMaster while GamesRadar has grown traffic by 19 per cent since its relaunch with 4.4m unique users.

CVG is up just five per cent year-on-year with 2.5m global users.

“We have delivered a solid set of ABC results in these changing times and have displayed strong digital growth across all our platforms,” Future’s head of entertainment Clair Porteous stated.

“Our magazines are holding up well in what we can all agree to be tough economic conditions and print continues to be a large and valued part of the Future Entertainment business. Meanwhile in the digital space we continue our expansion online, on mobile and via social media channels. It is fantastic to see the Entertainment’s Group brand reach at an all time high – we pride ourselves on the strength of our brands and delivering them in all the ways our audience wants to consume them.”

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.