“Using a people-focused approach, Cherie displays a great level of emotional intelligence, and she is highly skilled when it comes to spotting opportunities for people to move upwards into managerial positions. From an early stage of working together, Cherie advised there were key people in the business capable of delivering, and once these employees were identified, they would need guiding and coaching into their new roles. One of Cherie’s main unique selling points is her strong ability to not get dragged into the mechanics and working patterns of an organisation.”

“When we first met I was heavily involved in all aspects of managing Advance Tapes at a very detailed level, I had little or no time for any strategic thinking. My co-Director was in a similar position. The work I have done with Cherie has brought in expertise and allowed me to focus on taking the business forward, a role that I am really enjoying. Cherie now works with all members of the senior team in both one to one sessions and quarterly group meetings which is helping the new Board to become increasingly effective.”