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Often burning the candle at both ends, marketers are responsible for a lot. Certainly email isn't the only thing used in their marketing toolkit, so it makes sense they would grab a pick and chisel away at the success of their email by relying on old assumptions about effective email practices. The issue is a significant number of those assumptions are fallacies, and they can genuinely affect the success of an email campaign in various ways, from fundamentally poor deliverability to major issues like blacklisting.
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