Marketing Operations and Automation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

For today’s digitally demanding customer, a rich, personalized customer
experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

Mobile is taking over as the pre-eminent way companies connect with customers.

For sales. For service. For feedback. For support. For … everything.

In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

In this webinar, you'll:

* Learn how psychology meets technology with mobile marketing automation
* Improve customer engagement and retention through marketing efforts
* Get a running start on using the mobile revolution to drive massive engagement

In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.

Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.

Key Takeaways:
•How to determine the health of your IT Environment
•Identify the top 10 recommended Service Desk Metrics

Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Acquia:
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

In this session you will:

* See the data highlighting major trends driving interest in "WCM in the Cloud"

* Understand the pros and cons of moving your WCM to the Cloud

* Master the role of the cloud in delivering great digital experiences.

* Build support and a roadmap to use the cloud in your digital experience delivery strategy.

Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

- how Pardot powers their day-to-day marketing and sales processes
- specific challenges that Pardot has helped them overcome
- the killer results they’ve seen with marketing automation

To help drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.

Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

• Discuss barriers to seeing a total customer relationship view across products and channels
• Explain how First Niagara is shifting from a product-centric to a customer-centric view
• Share the business benefits First Niagara expects to achieve
• Reveal the lessons First Niagara has learned from this experience
• Answer your customer data management questions in the live Q&A

Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.

You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.

Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.

Millennial consumers have different needs, wants and behaviours when compared to more traditional consumers that brands have typically engaged with. Many brands are struggling to find the best approach to engaging with this group and time is running out as Millennials are growing in purchasing power and will very quickly represent a very large proportion of brands’ market share.

During this webinar 3radical will expose what motivates Millennials. Will Stuart-Jones will present on what drives their attitudes and behaviours as well as the challenges brands marketers face in reaching them. He will then present a range of best practice techniques to help marketers gain a competitive edge by creating a fun, challenging and rewarding brand experience that drives long term profitable engagement with Millenials; via their preferred channel of choice – ‘mobile first'.

Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

In this webinar, you'll:

* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels

Register for this webinar today and get started doing personalization right!

Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.

The first step in running successful webinar programmes is determining what success means to your organisation. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar programme lies in having clearly defined success metrics.

But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programmes: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programmes.

This webinar, hosted by Econsultancy and Adobe, will explore how companies are rising to the mobile challenge in a world where consumers are increasingly engaging with brands on smartphones and tablets.

Econsultancy Research Director Linus Gregoriadis will present key findings from the recent Quest for Mobile Excellence report, published recently in partnership with Adobe and based on a global survey of 3,000 marketers.

Jamie Brighton, Product & Industry Marketing at Adobe, will look at the extent to which companies are adopting 'mobile-first' strategies and also at the different tactics and activities being used to improve the mobile customer experience.

Establishing a trusted relationship with prospects is a challenge that all B2B marketing and sales teams face. Targeted, relevant interactions are crucial, and prospects expect vendors to provide insightful information and resources that truly addresses their specific pains and preferences.

Salesforce Engage brings the power of Pardot to sales, arming them with the insight, information and tools they need to meaningfully connect with prospects. Join us in this 30-minute webinar where we will take a look at how Engage:

- provides visibility into notable prospect interactions and decision-making action patterns to help sales better understand needs of buyer.
- pulls marketing content and insights right into the tools reps are already using for effortless accessibility.
- allows sales to easily track the success of—and improve upon—their own mini campaigns to more effectively engage.

The role of the CMO is more complex than ever before, and the battle to win over the customer can appear daunting. With over 120 digital marketing channels to choose from, and more than 2,400 products available to manage them, it is inevitable that marketing technology takes a driving seat. More technology means the CMO has now set up camp in the CIO's territory.

But this doesn't have to lead to the next office battleground (we all remember the Great Sales & Marketing Wars of the '90s, right?); there is a way forward.

We'll explain how marketing and IT executives can make cross-functional, cross-methodology teams work, without fisticuffs. We'll cover best practices to reduce fire drills, manage resources, and drive productivity. Those siloes that are in the way? Look out because we're going to bust 'em. Like peanut butter and chocolate, the CMO and CIO can work together to deliver awesome, tasty, results - we'll show you how that begins.

After this webinar, you'll:

* Identify problem communication areas within your organization that can lead to internal war
* Learn how to speak fluent CIO, and discover your inner process junkie
* Discover new, exciting acronyms, and find out why they're deadly important to your continue growth
* Find out why fluidity will be the next big thing in executive circles

While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

The first step in running successful webinar programs is determining what success means to your organization. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar program lies in having clearly defined success metrics.

But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programs: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programs.

Informatica and HighPoint Solutions will be co-hosting a panel discussion with leading global Pharmaceutical companies where they will discuss the challenges, solutions and most importantly, how their companies can benefit from IDMP compliance.

Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.

So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken?

We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases.

* Get strategies from major players in the mobile ad networks to increase engagement
* Learn the many ways fraud can wreak havoc on your mobile ad strategy
* Hear the best practices in mobile advertising
* Drive huge engagement with one mobile concept you're probably not doing today

This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015.

Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

Powerful reporting and actionable insights are key to optimizing your funnel, but 48% of B2B marketers feel they lack the analytics and reporting skills to measure their return on investment, and 33% aren't measuring ROI at all (Omobono).

Fortunately, B2B marketers can use the power of Pardot + Salesforce to easily understand which campaigns, content, and channels truly impact ROI. Join Thomas Krawczyk, Solutions Engineer at Salesforce Pardot, for a 40-minute webinar to learn more about:

- how Salesforce and Pardot work together to illuminate the marketing activities that are closing deals
- which stage of the sales cycle your prospects are in — and where there are bottlenecks in your funnel
- how to use data to optimize and forecast for better results

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Shantel Shave:

Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.

From making CRM an administrative nightmare to deterring users – discover seven of the most common “deadly sins” companies make with their CRM - and how to correct and avoid these pitfalls.

Join the operations manager of a leading electronics manufacturer and Scott Mangelson,

Partner of Armanino’s CRM practice as they share the impact the Seven Deadly Sins of CRM have on users and your bottom-line. Use these tips to breathe new life into your current CRM or plan your next project.

We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.

Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

Ideas such as:

- The importance of authenticity
- How emotion is an essential element of great storytelling
- Balancing structure and planning with spontaneous events
- Necessity of a talented "crew"
- Even in long-form content, less is more

Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.

The state of digital marketing has changed dramatically as of late, and many companies are struggling to keep up with the massive shifts of strategy and related tactics. Everything you were told to do from as recently as six months ago might no longer work.

Food trucks bring a dining experience to the people. How can we make content marketing serve your business in the same way? Join business advisor and author Chris Brogan to find out.

We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

After this webinar, you'll:

* Know what types of personalization are acceptable, and which to avoid
* Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
* Understand what the future of personalization looks like, for both B2C and B2B organizations
* Get an overview of the rules and regulations at play
* Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.

But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.

Enter, Pardot plus Salesforce Engage. Join us on August 20th for this 30-minute webinar, as we explore the capabilities of these two powerful tools and discuss how they can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:

- provide real-time visibility into a prospect’s digital engagements
- deliver content to prospects how and when they want it
- translate data into actionable insights for both sales and marketing

Historically, managing customer data across multiple channels has been both a complex and time consuming task. What if there was a faster, more effective way for you to manage your customer relationships and govern your data through one, complete solution? Now there is.

The power of great customer data fuels a financial institutions ability to provide a single, holistic and trusted view of your business by integrating customer information across all channels and touch points. With a complete view of relationships amongst account / policy holders, households, agents/brokers and employees, you can build better profiles to deliver better customer experiences.

Join us for a special one-hour webinar as Informatica experts demonstrate the latest and most robust data solutions so you can become more customer-centric with your data. During this session, you will see how the Informatica Total Customer Relationship solution:

•Integrates customer data to be consistent
•Evaluates data quality to ensure cleanliness and accuracy
•Removes duplicates and enriches data to enhance customer profiles
•Validates data to ensure you reach your customers
•Relates data so you can see relationships

Register today and learn how you can data fuel your financial enterprise with clean, consistent and connected customer profiles.

There is a lot of buzz about Advocacy, but should you care? Jonathan Murray, Draper Triangle Managing Director, provides a breakdown of the types of technologies that are being grouped under “Advocacy”. Brian Gladstein, EVP of Technology Marketing at GYK Antler discusses what both brand awareness and demand generation marketers should be considering within Advocacy and will provide an approach to help you figure out how to get started with advocacy technology.

What you’ll learn:
The 4 different technology groups under the Advocacy market
The challenges that are driving technology purchases
The buyers for each group
Where to start leveraging advocacy for your business

In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.

In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.

Marketers today enjoy potential opportunities from data like never before. While the insights gained from this information can lead to great things, in the age of Big Data, there is more information available than can be easily managed.

Marketers must cope with obtaining meaningful data from a growing range of sources, maintaining and updating the data as it decays, and being able to use the data across systems and applications to draw actionable insights.

Looking at these big challenges, it’s easy to see why a Gartner survey found that 82% of CMOs feel underprepared to deal with the data explosion. CRM tools that help manage customer relationships help direct a marketer’s focus and create efficiencies, but without quality data, a CRM’s potential benefits cannot be fully realized. In turn, the customer relationship suffers.

Marketers need a way to make technology work for them to drive insights, while being able to acquire and retain the referential external data from trusted sources to fully understand their prospects and customers. With this ideal world in place, marketers can drive decisions, increase ROI, and maintain great customer relationships to keep their organizations competitive. Register for this webinar for a look at the three key challenges marketers face with data today, and the strategy for mitigating the issue using a new way of looking at data.

Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

Knowing who each customer is and what she cares about is a major challenge with two parts:

Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.

Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.

In this webinar, you'll:

* Learn how top-performing marketing teams win by planning work in sprints
* Understand how to organize priorities strategically
* Discover how to prove your value as a creative team with continuous improvement
* Find out why agile methodologies are the key to driving results

Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

This BrightTalk will share how customer data plays a predominate role in determining the quality of an organization's order to cash process. It will share as well how improving and enriching customer data can play a key role in reducing order, invoice, and fulfillment errors; customer disputes; incorrect application of payment terms; approval of inappropriate orders: and incorrect delivery of tax documents.It will finally show how these actions maximize cash preservation, quicken collections, reduce the cost of collections, and improve working capital turnover and days sales outstanding.

At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.

According to the Aberdeen group, "Best-in-Class" companies are 67% more likely to use a marketing automation platform. However without an strategic road map, marketing expertise and effective processes your doomed for failure. Technology alone will not work.

Join Shawn Elledge, founder of Sales Lead Automation, Michael Westafer, CEO of Roger West and Troy Burk, founder of Right On Interactive for a lively presentation on how to: