Searching on an iPhone can be fun — You probably agree that nothing can be made too easy. We've been dreaming of ways to make searching on phones easier and more fun. — Today, we're showing off our first native app for the iPhone and iPod touch — Google Mobile App.

iPhone Application Overview And Demo Videos — It's not official quite yet, but the iPhone App Store is live and you can download version 2.0 of the iPhone software - which is all you need to run the 552 applications currently available. — We've been gathering videos and overviews …

A walk through the App Store, iPhone style — You've already seen the App Store in its iTunes pants, and if you've ever used iTunes before, you pretty much know how it works. Here, we do a quick pictorial walkthrough of how the App Store works from your iPhone, once you have the iPhone 2.0 firmware installed.

iPhone apps: Bad for Facebook, OpenSocial? — What does the iPhone 3G have to do with the future of social platforms like Facebook and OpenSocial? A lot, actually. — It's because of the iPhone App Store, the add-on to the iTunes Store that opened its doors on Thursday in anticipation of the new device and its iPhone 2.0 software.

Twitterrific for the Apple App Store — We're very pleased to announce the immediate release of Twitterrific for the iPhone and iPod touch from Apple's newly launched App Store. This revolutionary online store offers limitless software choices for users of Apple's mobile hardware and we're proud to be a part of the grand opening.

iPhone 2.0 Firmware (5A347) Available Early — Once again, digging through Apple's XML files has revealed the url to the iPhone 2.0 Firmware that is presently available on Apple's servers. One of our readers found this new firmware image: — Link removed at request of Apple

iPhone OS 2.0 Unlocked (YES!) — The new iPhone OS 2.0 software has been unlocked and jailbroken. It was released just hours ago and it has already been cracked by the iPhone Dev Team. The first one took a couple of months, but this one was actually unlocked before Apple released it to the public.

Analyst: 35% of iPhone 3G buyers will get it for $199 — The pricing of the next generation iPhone may be a point of confusion on Friday and Piper Jaffray analyst Gene Munster expects only 35 percent of buyers will get the $199 price. As a result, initial sales of the iPhone 3G may be diluted.

Jerry Yang's Pledge: Not on My Watch — If BoomTown had any doubt that Yahoo CEO Jerry Yang was going to knuckle under to the public kneecapping given to him by the activist investor Carl “Shark” Icahn and Microsoft CEO Steve “My Way or the Highway” Ballmer earlier this week …

Samsung Instinct Sets Record at Best Buy — Preliminary sales results from Best Buy reveal that Samsung's Instinct is a best-seller for the retailer. In fact, a company spokesman said it has sold better than any other phone the retailer has carried since the Motorola RAZR which launched in Q4 two years ago.

Apple: The Line Begins In Palo Alto (Updated) — And the lines begin. — With about 21 hours to go before the West Coast debut of the iPhone 3G, I took a drive over to the Apple (AAPL) store on University Avenue in Palo Alto, just a mile or two from CEO Steve Jobs' house, to check out the scene.

Facebook for iPhone — Last August we launched our Facebook iPhone website, and almost a year later it has over 1.5 million people using it regularly. We are thrilled to see so many enjoying Facebook on their iPhones, so we've been working on ways to take our iPhone experience to the next level.

Google as the new pressroom — When I saw Edward Roussel, head of digital for the Telegraph, on my last trip to London, he said over breakfast that he'd been thinking about my book title's question — What Would Google Do? — in relation to newspapers and he came up with a radical notion:

Modest Web Site Is Behind a Bevy of Memes — Creating viral videos and concepts has become a keystone for many businesses marketing online. — Such Web phenomena are known by technophiles as “memes.” Coined by biologist Richard Dawkins in his 1976 book “The Selfish Gene,” …