The Art of Dressing

Italian internet retailer YOOX Group is the uber overstock of niche fashion brands from Italy and elsewhere. E-commerce meets designer clothing and accessories in a virtual stock house of leading fashion and design brands from all over the world – just clicca qui.

Each month creative director Alberto Biagetti and world renowned designer Alessandro Guerriero translate the spirit of YOOX.COM into a “virtual outfit” for the YOOXCOVER. These imaginative designs “investigate the union between man and technology” in a virtual world where there are no borders between fashion, art, design and architecture. Technology facilitates fashion and the human body becomes an architectural form to house the design. In fact, the name, YOOX, is said to be a combination of the male (Y) and female (X) chromosome letters linked by OO, the symbol of infinity or “the ‘zero’ from the binary code, the fundamental language of the digital age.

In 2008 YOOX celebrated its 8th anniversary with 100 covers that have been the “hallmark” of its home page. Clicca qui to see the art of dressing by YOOX.