Capture your NERF blaster battles as they happen with the Nerf Cam ECS-12 blaster! This new video blaster from the Nerf brand has a built-in camera to record the action from your POV as you launch into dart-firing fun. Share videos and photos with friends and family to relive your most epic battles and celebrate your victories!Built-in Camera to Record and Share Videos:Capture the action! The Nerf Cam ECS-12 video blaster has a built-in camera with a 1.77-inch color screen that gives you a first-person, blaster-cam perspective. Choose the epic moments you want to record on video or capture in a photo. You can see them instantly on the playback screen, or download them to share with friends. The camera is easy to use; switch it on, choose video or photo mode, then press a button to record your video or snap a photo.

Here's a look at the ad from Nerf.

On behalf of the Nerf-gun-loving-social-media fanatics, thank you, Hasbro.