3-Point Superiority
1. The Famous Diamond-Grid-the
diagonally braced frame of a Philco
plate.
Built like a bridge. Can't
buckle-can't warp-can't short-cir
cuit. Double latticed to lock active
material (power-producing chemical)
on the plates. Longer life. Higher
efficiency.
2. The Philco Slotted-Rubber Re
tainer-a slotted sheet of hard rub
her.
Retains the solids on the plates
but gives free passage to the cur
rent and electrolyte.
Prevents plate
disintegration.
Prolongs battery life
41 per cent.
3. The Quarter-Sawed Hard-Wood
Separator-made only from giant
trees I,ooo years old; quarter-sawed
to produce alternating hard and soft
grain.
Hard grain for perfect in
sulation of plates. Soft grain for
perfect circulation of acid and cur
rent-quick delivery of power. An
other big reason why Philco is the
battery for your car.
LOOK FOR THIS SIGN
of Philco Service.
Over 5,500 sta
tions-all over the United States.
There is one near you. Write for
address, if necessary.
ithe PHLCO Slo
With the PHILCO Slotted Retainer
"My wife was right"
"She warned me to play safe-to get a Philco Battery.
But I couldn't see the point. Thought our old battery good
enough. And here's the sequel"-writes H. L. D.
"A long, stiff hill, a stalled engine, and the battery
flunked-petered clean out. .
.
With my daughter at
the emergency brake--two men at the back-I toiled and
sweat and CRANKED until that big, stiff-jointed motor
started."
"But never again!" adds H. L . D. For then HE got a
Philco-the long-life, high-powered battery that whirls the
stiffest engine-gives you steady white-hot ignition-keeps
your lights brilliant hour after hour.
Thousands upon thousands of other motorists-with simi
lar hand-cranking experiences behind them-are replacing
their ordinary batteries with Philcos. They demand Philco's
MARGIN OF SAFETY-its tremendous surplus power in
reserve for emergencies.
Why not get YOUR Philco now and be safe? A Philco
Battery, with Diamond-Grid Plates and Slotted-Rubber Re
tainers, carries a TWO-YEAR Guarantee and now costs
you no more, in many cases even less, than just an ordinary
battery.
See your nearest Philco Service Station at once. Write
for a complimentary copy of our new booklet, "How to
Stretch Your Battery Dollar."
Philadelphia Storage Battery Co., Philadelphia
Philco Batteries are standard for Radio "A"
and "B," electric
passenger cars and trucks, mire locomotives and other battery
uses where long-lasting, low-cost service is demanded.
Whatever you use Batteries for, write Philco.
BATTLERIES