In our physical refining process, we treat the oil with natural clays under low absolute pressure and high temperatures in order to maximize finished oil quality and yield. Impurities, pigments, and bacteria are absorbed onto these clays and then removed through filtration. No harsh chemicals are used. The process is all-natural and environmentally safe.
This process has been perfected through 18 years of exhaustive research and lab testing. The basic technology has been widely used in food processing for years, but has never before been used for emu oil. It has a long history of being the most effective and efficient method of producing a safe, sterile, consumable, and pure emu oil. We follow and surpass all FDA recommended best practices for food products and all of our emu oil carries the American Emu Association “Certified Fully Refined” seal. Finally, our on-site lab enables us to perfectly balance the process to produce a more consistent, higher quality product and is independently tested by a certified AOCS chemist.
Our refined emu oil is widely recognized as the finest in the world and we take great pride in our products and the years of research effort that have made them possible. We have customers in over 30 countries on 6 continents.
Filtered is NOT Refined
Due to the expense and equipment required for the physical refining process, we are the only producer of refined emu oil to use this method of sterilizing and refining. Many emu oil “refiners” use a sub-standard process called molecular distillation while others simply filter their oil through cheesecloth. Both of these methods are terribly inefficient and totally ineffective at producing a safe, consistent, top quality, stable finished product.
Molecular distillation involves spinning the oil over metal plates at variable speeds, which causes the heavier molecules to separate from the oil. This method is not normally used in oil processing since it has been shown to be ineffective at removing some impurities and bacteria and also leaves higher levels of free fatty acids. These methods do not produce a consistent, stable, color correct product, nor do they properly sterilize the oil. This makes their product inappropriate for internal applications, such as wound care, acne treatment or human consumption, as they may contain dangerous bacteria.
In addition to safety concerns, emu oil filtered via the molecular distillation process will contain high peroxide levels. This causes the oil to oxidize over a relatively short period of time. Oxidation is the breakdown of the product, causing an unpleasant smell and separation of layers within the oil. This makes their emu oil unsuitable for cosmetic and pharmaceutical applications because the product just isn’t stable.

lbemuoil.com/emu-oil-lb/

Their emu oil is a bit more expensive than others. One fl. oz. is $21. I wonder if it's worth it.

The information on emu oil processing is correct. There are many levels of quality for emu oils, just as there are many levels of quality for products like olive oil, wine, etc. The processing does make a difference in how purified the oil is. Emu oil that is inexpensive can be priced that way because the time and expense to do it properly are not taken. Some even include filler oils. Others are processed overseas where the standards are not nearly as rigorous as the AEA's are. In addition, the proper care and raising of the emus themselves plays a contributing factor in the quality of the oil, as animals that are raised in substandard conditions (which unfortunately does happen) produce inferior oil.

LB sells a high quality product, as do other AEA certified brands such as Emu Joy.

AEA (American Emu Assoc.) certification is the first thing you should look for when choosing emu oil.