Jake Lorenzo: Preconceived Notions

Dec 2005 Issue of Wine Business Monthly

New Year's resolutions don't bother Jake Lorenzo. For the past 12 years I've always had the same one: I want to eat more, drink more and spend more time with my friends than I did the previous year.
The problem with maintaining the same resolution from one year to the next, especially if you are Jake Lorenzo and starting from a fairly busy social calendar, is that sooner or later the appointment schedule is exponentially overwhelmed. God knows that I'd like to eat more, but I'd also like to ma...

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