After setting up an office in India in 2011, the NBA has initiated several programmes at grassroot level, and by its own estimate has introduced the game to two million kids across the country.

The NBA in association with The 120 Media Collective launched the NBA.com in India here on Wednesday. The NBA has decided to focus on India-specific content. “The young Indians are consuming content in digital space. Spreading basketball in India is a big priority for NBA,” said Mark Tatum, NBA deputy commissioner.

After setting up an office in India in 2011, the NBA has initiated several programmes at grassroot level, and by its own estimate has introduced the game to two million kids across the country.

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