Thanks to poaching, there are only three northern white rhinos left on the planet. It’s time to end the madness.

As we move along in our busy lives, it’s easy to turn away from the issues that define us as a species. War. Human rights violations. The extermination of an entire species. At the turn of the 20th century, there were 500,000 rhinoceroses in the wild. Today, because of poaching, there are 29,000. At some point in our lifetimes, these great creatures may only exist in captivity. It’s an epic tragedy.

I’ve always had a thing for rhinos. Call it a childhood fascination that I never outgrew. To me the rhinoceros represents a natural, sustainable idea that needs only for us to get out of the way. But, thanks to greed, their days could be numbered. It’s a sickening, hopeless feeling.

Since I can’t fly to Africa to stand guard against poachers, I wanted to do something to help save these animals. That’s why I used this site to draw attention to the plight of the rhino. If you were expecting metaphorical business images like chess pieces and people in suits enjoying powerpoint presentations, pardon me for wanting to use the real estate on this site for a higher purpose.

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