Pinterest moves toward monetization with analytics

Pinterest said that a new analytics tool would help brands understand the popularity of their product or content by tracking pins.

Pinterest has launched an analytics dashboard to help track traffic to the site.

The image curation site said that the new analytics tool would help brands better understand the popularity of their product or content.

The tool will track how many users pinned content and how many people saw the pins.

"We think that these tools will help website owners understand what's working for them and what’s not so that they can create even better pins in the future," wrote Pinterest software engineer, Tao Tao, in a blog post, reported Entrepreneur.