Having as founders Frida Giannini, Beyoncé and Salma Hayek, Gucci has initiated a huge humanitarian project which spans on a global level. Janina Nectara supports the campaign through her blog, Fashion Avec Passion.

The Chime For Change initiative has been thought out as a global platform, aimed towards spreading awareness about the problems that millions of women have to confront, as well as promoting the simplest solutions towards solving them. On an international level, the campaign is supported by Frida Giannini, creative director for Gucci, pop artist Beyoncé and actress Salma Hayek. Names such as Julia Roberts, Kylie Minogue, Gwyneth Paltrow, Jada Pinkett Smith and Cameron Diaz support Chime For Change as well, inviting their fans to do the same.

The channels used by chimeforchange.org to promote its cause – Facebook, Twitter, YouTube – are gaining dazzling amounts of fans on a daily basis. The Sound Of Change Live concert has generated a cascade of enthusiastic clips posted online, which carry Chime For Change and its message further on. The extraordinary concert took place on June 1st in London, and Beyoncé, Jay Z, Jennifer Lopez, John Legend, Laura Pausini, Timbaland, Rita Ora, Florence + the Machine, Mary J Blige and Madonna were among other artists that took the stage. ”60% of the world’s children that don’t attend school are female!” says Madonna. ”Two thirds of the people that are illiterate on a global level, are women! I cannot accept this. We need to change this situation, and we will!”. Among the supporters of the campaign are Prince Harry and the UNICEF organisation.

All women must become aware of the great problems that an immense number of young girls and women face on a daily basis and donate even the smallest of amounts to create a truly global impact. Learn how by accessing Facebook/ChimeforChange.

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