Digital

Digital printing has revolutionised the way in which physical material can be accessed and utilised to communicate. In its simplest form, digital printing is a low-cost, lower environmentally impacting alternative to lithographic printing when only small volumes are required. However in reality it’s so much more than that, the fact that every impression on a digital press is different opens up a whole new world of opportunity.

At Pureprint, driven by our desire to offer our customers every advantage possible through physical communication media, we have invested in the leading digital printing technology available. We run 3 HP Indigo 7800 presses which include stunning special effects which create an eye-catching and tactile finish giving a unique and luxury look and feel to your printed communications including embossing, raised inks and watermarks. We have 2 HP Indigo 10000 presses and in August 2016 installed the latest technology, an HP Indigo 12000 press which can print white ink on coloured substrates giving a great creative effect. This new technology has enabled us to offer B2 large format, striking print quality and the ability to run personalisation across multiple versions at virtually no extra cost. Find out more about the creative opportunities with the HP innovations on our presses.

The opportunities through web to print are boundless, from producing personalised books and prospectuses, DM, brochures, calendars, photobooks, pitch documents and leave-behind materials through to just-in-time print solutions, cutting out obsolescence and storage costs whilst ensuring sales materials are always current, relevant, targeted and achieving the maximum return on investment.

As part of Pureprint Group we also have a large format printing facility in Newcastle, Imprint who provide service from creative concept through to production, storage, ordering and distribution through Additions their unique in-house developed on-line promotional management tool. Covering all aspects of point-of-sale marketing activity, printed stock control, campaign management, visual merchandising and local marketing, they have proven that the effective use of Additions helps organisations improve efficiency and reduce costs.

Kozel - Brand Marketing

We worked with Purple Creative to create a range of marketing materials for Kozel, the world’s favourite Czech beer, to bring their heritage and community to life and build the brand in the global market.

Large broadsheet style brochure

Quality colour reproduction

Large ink coverage

Printed digital white ink on Fedrigoni Sirio Cacao 140gsm for the cover and for the text 80gsm Pop’Set from Antalis a lightweight paper not normally put through a digital press

Printed long grain with great results

Processes and services used to deliver this project:

HP Indigo digital print on our 12000 B2 press

Specialist saddle singer sewn with an extra small needle to keep the holes to a minimum with a contrasting beige and brown thread

Challenging the parameters of the technology using different paper weight and grain direction

Research and development in our digital centre to achieve the creative results that the client wanted

WWF-UK Tiger Protector Membership Pack & Personalised Book

WWF-UK launched a new campaign for Christmas 2016 to drive donations to help protect wild tigers. The purchase of a gift will help to double the number of tigers in the wild by 2022. The Tiger Protector pack includes a personalised book featuring an adult and child of the donor’s choosing.

UCA - Variable Data Prospectus

UCA is one of the UK’s leading providers of specialist art and design education, with over 6500 students enrolled on more than 80 different courses.

They approached us looking for a solution to producing their postgraduate prospectuses which would reduce the environmental impact, increase engagement with prospects, offer up to date course information, retain high quality print production and reduce costs. Most importantly they were looking to increase enrolment levels and deliver a far greater return on investment.

Our solution was to create an integrated Variable Data Publishing (VDP), Print on Demand and fulfilment solution which utilised UCA’s existing integrated CRM application. Students are now able to request a prospectus via a simple online web form, where they are asked to indicate the courses they would be interested in studying. From that information, a fully personalised and tailored document is instantly generated and printed on demand in high quality to arrive with the prospect within a matter of days.

As a result there is now no longer any item obsolescence as prospectuses are printed on demand, in addition there are no storage costs, and as a result of the average pagination of the prospectuses reducing from 168pp down to just 70pp, the postage costs are far less. A further significant benefit is the reduction in the carbon footprint. The new way of producing these prospectuses has fulfilled all of the client's original objectives and is a great success.

The National Gallery - Publishing

The National Gallery houses the national collection of Western European painting from the 13th to the 19th centuries.

• This publication was created to commemorate several new Titian paintings on display at the gallery• Due to high demand they needed to reprint quickly• However the cover would not fit on our 7500’s• 16pp signatures were a requirement for this high-quality publication

Laing O’Rourke - Brand

Needed 200 copies of Brand Guidelines

Only had a litho process in mind

We halved the cost using digital

More flexibility and a matching quality

Client: thinker/doer - Laing O’Rouke Brand GuidelinesWhen thinker/doer, the designers of the brand guidelines approached us to produce 200 copies, they only had the litho process in mind. ‘Colour and clarity is key’ they told us as we suggested that this could be done using our HP Indigos. We produced test prints which matched perfectly with previously produced litho print and the digital pricing proved to be half the cost.Key drivers:Repro – all repro goes through the same department; litho and digital, is worked on by our highly skilled colour technicians, then processed through our Prinergy system with our embedded colour profiles.Flexibility – the digital process enabled us to uniquely number each copy so Laing O’Rouke could record where each copy was going.Quality – The Indigo's laying down of ink and its ability to use higher screen value, meant that it matched with the quality values of their litho publications, giving the colour clarity and consistency needed for a document communicating the importance of brand values.Cost – the ability to produce low run print on demand with none of the set up costs associated with litho.

Oxfam - Web To Print

People donated as a gift

We developed a bespoke print system

Personalised cards sent to gift recipients

Indigo presses

Produced to highest quality

Oxfam came up with a unique idea to give philanthropists the ability to donate money to good causes as gifts to their friends and family on special occasions.

It was clear they would need to provide a card physically delivered to the recipient, making them aware the donation had been made and providing additional information about the good cause the donation had gone to.

The system we developed automatically generates a bespoke piece of print for every donation that gets made. The image on the front page varies depending on the gift and an explanation of the programme the money has gone to is then given on the inside of the card and there is also a page where the person making the donation can create a personal message to the recipient. The cards are then produced to the highest quality on our Indigo presses, before being creased, trimmed and folded to finished size and mailed to the recipient.

Web-to-print and digital technology have created a solution that simply wasn't previously achievable.

Neil Watson - Photo Specialist

Rise of digital photo reproductions

Ideal for professional photographers

Bespoke and high quality product

Each page has its own unique design

With the quality of digital Indigo printing so exceptional these days, there has been an explosion in using this technology to output reproductions of digital photographs. This can be applied to any number of applications, with personalised calendars and photo books being the most common. For professional photographers who require complete flexibility, with the desire to create a completely bespoke and unique product to the highest possible specification, we have a great solution as demonstrated by the photobook we produced for Neil Watson.

Each page has its own unique design and layout. The book was printed on specialist GF Smith materials, with the cover being gold/bronze foil blocked, before being PUR bound to finish.