Former Glamour beauty staffer Caroline Solomon started the account last spring, lovingly skewering cliches and trends in some welcome relief from everyone doing almost the same things. Nothing is safe and everything is spot-on. It’s hard to pick a fave, but watch her literal interpretation of Neopolitan multimasking (plus an ice cream cone), or cat eyes à la cat, or sportswear on a baseball field. A facial from a steam vent. Getting that aerial Insta shot via belay, another gem. The woman’s a wonder. I had to know more.

According to Caroline, she created the account in response to all the questionably useful, more avant garde products out there (in her words: “useless and ridiculous”). First up was a razor extender; “From there, it opened up this Pandora’s Box of ridiculous makeup tutorials that I wanted to explore. There’s an explosion of ridiculous content on the web. I wanted to parody that.”

Crucial to the operation is Caroline’s delivery, 100% deadpan with impeccable guru vocab. All the more impressive given the substances usually smeared across her face in the name of art, of which there’s been many: peanut butter, paint, cream cheese, guac, Chanel spring/summer 2016 lipsticks. The list goes on, the only requirement that it’s a parody and not pure gross factor, she says. Inspiration comes from everywhere, be it the Explore tab or trash on the street.

Talking endgame, Caroline says the dream is a beauty brand collab. Which would be amazing, but, if she were open to it, I’d also be very here for a Maruchan Ramen Noodle Soup partnering. There’s just something about that look. A certain unidentifiable je ne sais quoi. Take a scroll through her feed, and you’ll probably see what I mean.