Being so good at photography the people in your sphere can’t ignore you. Sounds simple enough. Yet who defines “good” or “great”? That term is questionable, which is why we ultimately refer to our sphere – the marketplace that loves us and is willing to help us grow...

Imagine your business in this manner. You have one great client that you love. They love everything about you and they pay you dearly for your services. Whatever you need to survive each month ($1,000? $10,000?), that’s the fee they pay you to photograph for them....

1. The Time You Lost An Important Bid To Someone Else You want this job. You’ve been working towards building your business in this field, and this job will be perfect for your resume. You know you could instantly walk into a dozen other places and start photographing...

Last week I picked up the phone and called a woman I’m working on a project with. The phone rang several times and went to her voice mail. “Hi, you’ve reached ‘Sally’. I hope you’re having a great day. I can’t get to the phone right now, so leave a message. If its...

The key to a great business is having great clients. Here are some simple rules to ensure that your customers love you and want to use you again and again. And again. Do find your competitive edge. What makes you special? What makes you unique? Its not just your...

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work – he is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving...