WineFairy chats with Keith Hock of Schramsberg Vineyards; with Tyler Colman on Wine Scores; with Julien Camus of French Wine Society; and with Diane Karle of Wines by Design

01: Schramsberg Vineyards 2004 Chardonnay focused J. Schram and J. Schram Rosé world class sparkling wines are hand crafted by Winemakers Keith Hock and Hugh Davies. "German immigrant Jacob Schram bought a piece of land in Napa in 1862 where he established what would be come California's first all-sparkling winery" we know today as Schramsberg Vineyards. "... Over the past several years, Schramsberg has staged blind tastings of its wines along with fine champagnes, for wine professionals. Invariably the new top Schramsberg sparkling wines... are.... judged to be higher quality than champagnes at similar or even higher price levels." From Champagne A Global History. This holiday season... choose grande marque American bubbly!

02: According to Tyler Colman, Ph.D. of wine blog DrVino.com, the new national trend in independent wine retailers is to eschew third party wine scores. The more independent-minded independent wine retailers actually taste what they sell, sorting through the web of global choices. So many choices indeed! The big chains use third party scores because, well, it takes time and money to train staff on all that information required to hand-sell each unique customer that walks in the door. America is finally waking up to independent thinking where a better wine recommendation will likely come from a friend.

03: Finally! Julien Camus works up the courage to join us for a chat about The French Wine Society which he founded in 2005. Julien joins us from his home in Alsace where he is originally from. He's been worried that his English is not strong enough but I beg to differ. The FWS's base of operations continued to be in the Washington D.C. area. There is so much going on but I want to hone in on one upcoming event to be held at noon EST on Tuesday, December 13th: the first wine education organization to offer a LIVE online wine trivia competition with prizes. To play you must join FWS.

Segment-4:Wine Marketing - Wine By Design Lifestyle Marketing Agency Works With NFL and New York Jets to Create Jets Uncorked - Diane Karle

04: Wine by Design (WBD) is the first lifestyle marketing agency to create business opportunities and brand loyalty through the world of wine. WBD applies the same successful marketing principles and practices used for years in sports, entertainment, music and other lifestyle categories.WBD provides new marketing vehicles to companies and sports/entertainment properties, helps the $30 billion wine industry increase its market value, and educates confused consumers. The New York Jets enlisted WBD to develop an integrated wine strategy for the team. A three-tiered program was crafted to release the first Jets Signature Wine, develop wine events, and create a Wine Bar for the New Meadowlands Stadium. This strategy will introduce fans and corporate partners to international wines and elevate the wine experience throughout the Stadium. Diane Karle is the founder of and genius behind Wine by Design.