Engaging shoppers in a longitudinal study enabled us to explore both pragmatic and habitual thought processes that occur throughout path to purchase and in the aisles.

Documenting shopper lifestyles, motivations, behaviors and seasonal food choices allowed us to build a practical, and highly actionable, blueprint to use across the multiple categories of this CPG company.

Not only did this help their retailer partner better adapt to seasonal shifts and fill gaps, but our client’s framework became the standard of excellence for all of the retail partners’ seasonal initiatives across its business.

The shopper mindset is complex, driven by both rational and irrational behavior, so understanding their reasoning is key to developing strategies.