January 10, 2013

Measuring the Value of Apple's Brand with Crime and Consumption

Apple charges more for its products because they are designed better and work better. And they are worth it. Right? How do we know? Here are two recent clues. Today, Business Insider published this chart, showing that iOS users earn more and spend more than users of other phone operating systems. So, do they spend money for better products, or do they just spend more money? Here's another clue: The NYTimes reports that crime is down in the Big Apple, except for Apple devices, for which thefts are up. To sum up: Criminals and wealthier people prefer Apple products. Is that the measure of a brand's worth? -- Bill Paarlberg, Editor