Winter in Niagara 2015/16

WINTER IN NIAGARA

From Mid-November 2015 through March 2016, Tourism Partnership of Niagara (RTO2) is giving travellers many reasons to plan a getaway to Niagara, Canada.

Not everyone LOVES winter, in fact, for some it can be very isolating. This campaign takes a look a the brighter side of the season including the opportunity to cuddle up and share some "together time" with loved ones.

Campaign Elements

A strategic mix of media elements will target families and couples in GTA and Western New York around special events and travel occasions including - Winter Festival of Lights, New Year's Eve, Valentine's Day, Family Day and March break:

Print Advertisements:

OTMPC's Give the Gift of Ontario magazine - back cover

Four Metro News (GTA) executions - wrap

Three Democrat & Chronicle (Rochester) executions - 4 page spread

Digital Media:

Interactive, rich media

Programmatic display ads - GIFs

SEM

Paid Social - Twitter and Instagram

Website Integration:

New Family and Couples itineraries and landing pages. Click here to view.

Social Media posts:

Facebook, Twitter and Instagram

Interactive Digital Media

Consumers will engage with innovative rich media digital ads that invite the user to watch videos, view an image gallery, learn more about Niagara's Sub-Regions and click through to the website for more information.

ICEWINE FESTIVALS OF NIAGARA

Integrated within the Winter in Niagara campaign, Tourism Partnership of Niagara will be deploying targeted executions designed to increase awareness and consideration of these festivals throughout Niagara during the month of January.

Campaign Components

Targeted to couples in the GTA and Western New York, campaign elements include: