But the Menlo Park, Calif., retailer recently added its first outside jewelry brand—trendy French diamond jewelry label Messika. The shop, which is tucked inside the Rosewood Sand Hill hotel, has created a glamorous shop-in-shop for the brand, which has become a red carpet staple and fashion-influencer favorite in recent years.

Store cofounders Stephen and Jared Silver hosted Messika founder and designer Valerie Messika at a launch party for the shop-in-shop on Oct. 22 in Menlo Park. Stephen said in a statement that he “found a special synergy with Valerie Messika.” He added: “The Silver family and the Messika family are both multigenerational jewelers with long-standing connections in international gemstone trading, and each takes an unorthodox approach to jewelry design.”

The new Messika Exhibition space at Stephen Silver Fine Jewelry

He further elaborated on the thoughtful way the business has grown its stable of brands: “When we decided to expand our business a few years ago by introducing luxury timepieces for the first time, we laid out the criteria that we would only bring in outside brands that reflected our own values, those who had something unique and compelling to say through the products they created,” he said. “Valerie Messika has met the same criteria. She has something unique to say, creating jewelry designs that transcend what’s been done before in fine jewelry. That’s why, after over 40 years of business in fine jewelry, we are proud to introduce our first outside jewelry brand with Messika.”

Designer Messika wisely leapt at the opportunity to establish a splashy brand presence in Menlo Park, which is home to so many technology industry multimillionaires/billionaires. “This jewelry salon and its proprietors represent the character and modern mindset that we look for in our partners,” she said in the same release. “And [it’s in] the perfect location at the epicenter of Silicon Valley.”