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The art of Storytelling

We are made up of stories. All human beings have their timeline and on it the most widely recorded piece of information is stories. Storytelling is an art, not science. You see there are two things that our mind remembers:

Stories

Facts

Facts and stories take some time to register in our subconscious minds. This period is called the memory consolidation period. Now, this can vary from person to person and one situation to another. Once we digest it then it’s very easy to recall it. Stories without emotions or a surprise element can lead to selective amnesia. Which means that it’s very difficult to reminisce them. Emotions give the stories life and surprise (beginning and end) gives a reason for the person to internalize it. Storytelling is an art and anyone can master it. You need not use stories everywhere, for example, say that you are preparing a 5-year business plan for your company. On the other hand, you can use storytelling when you are crafting the vision of your company.

There are 3 steps to structure your stories:

Context

Action

Result

Context

Your story clearly needs to fill a gap. For example, say that
elections seasons are on and you need to talk about a person. Now this person
is the hero of the story. (It could have been a thing also) Once you establish
the context (say a recent speech by the candidate) you need to slowly build up
the story. There clearly must be an obstacle(s) that is preventing the hero
from reaching the objective. Remember all stories must have objectives. If you
start a story without one, it won’t work out. Now the protagonist and his/her
goals are set. So now we move to the next section.

Action

Here you detail the scenes, the circumstances and the flow of the story. You bring in a lot of people and things around the hero. You amplify the impediments and make way for the hero to tackle it. If you ask a kid what storytelling is – his/her clear answer would be Beginning-Middle-End. It’s this middle part that is filled up with the twists and turns. This stage of storytelling relies a lot on special effects (video and music) and revealing the plot slowly. One by one, the story spirals into the end; normally a happy ending where good wins and bad loses.

Result

This is the effect of the story on other people. You see if
you say complicated things from a rule book (like say company policies) then
people tend to get confused. However, if you show them the path and the outcome
by creating a story, that would be very effective. People will remember you not
for a particular thing, but for how you made them feel. Hence super-charge your
stories with emotions. The result is to achieve the objective that a person set
out with and feeling the impact. Outcomes are guaranteed if you keep your
audience engaged.

Great stories are real. Our language and stories should be concrete. If you have plugged in all the aforesaid points into your story, you will certainly excel. Storytelling is a contagious disease. So, spread it as much as you can.