Payne was best known as a radio personality who hosted King Biscuit Time at KFFA 1360 in Helena, AR for over 50 years – broadcasting his love for the blues which in turn influenced millions of others throughout his career.

As a teen, he had worked for KFFA 1360 AM radio station in Helena. King Biscuit Flour had a commercial spot on that station and, once, Payne was asked to step in and read some copy over the air. This led to getting to read for some more commercials where he found he had a voice for radio.

At the same time, Payne began learning to play upright bass with a band, the Copeland Cowboys, who often played at the studio.

He joined the Army in 1942 WWII, and during some of that time, he sought out USO clubs where he could play and learn from some of the other musicians.

After getting out of the Army in 1948, Payne toured for a few years with Harry James and Ted Williams, among others. But by 1951, Payne became tired of road tours and went back to the radio station in Helena. He was hired on and began hosting the King Biscuit Time blues music radio program.

That show became the longest running blues radio program in the world and Payne the longest running blues show host.

Payne acquired the nickname “Sunshine” because of his attitude one day while assigned to host a live, remote-location, all-day broadcast in Marianna (Lee County) called “Marianna Calling.” It was a cold, miserable, rainy day, and Helena disc jockey Bill Fury “threw” the live broadcast over to Payne in Marianna. When Fury announced Payne’s name to switch the broadcast over to him, Payne did not answer right away. After Fury’s second attempt to rouse him, Payne grumpily returned the hail over the air, and Fury asked Payne, “What’s wrong with you?” “Nothing wrong with me,” Payne replied. “But it’s cold and rainy here, with ice and snow.” “Well, boy you’re just a ray of sunshine, aren’t you?” said Fury. The next morning, when Payne walked into the Helena station, everyone greeted him saying, “Hey, Sunshine.” It might not have stuck except that Robert Lockwood Jr. kept it going to get a rise out of Payne. ~ (directly quoted from:) The Encyclopedia of Arkansas History & Culture

Payne was the recipient of many awards during his career. He was an inductee of the Arkansas Tourism Hall of Fame and received the George Foster Peabody Award in 1992 for outstanding achievement in the field of radio and broadcast journalism.

From his perch in the studio at KFFA Radio 1360 in Helena, Arkansas, Sonny Payne ruled his corner of the blues airwaves for over 50 years. Governor Mike Beebe proclaimed Tuesday, May 13, 2014 “Sunshine” Sonny Payne Day in honor of the radio announcer’s 17,000th broadcast of “King Biscuit Time.” (re-printed here with permission from Arkansas The Natural State)

According to a 2014 article in Arkansas The Natural State, musical legends B.B. King and Levon Helm gave credit to Payne as being an influence in their music careers. Music legends Robert Plant and Elvis Costello were among the throngs of legendary musicians who visited with Payne on the set of “King Biscuit Time.”

He has twice received the Blues Foundation’s Keeping the Blues Alive Award and is the recipient of the Arkansas Broadcasters Association’s Pioneer Award. In 2010, he was inducted into the Blues Hall of Fame. On May 13, 2014, Governor Mike Beebe declared May 13 to be “Sunshine” Sonny Payne Day. He also received the 2015 Cecil Scaife Visionary Award, given annually to an individual whose work has helped others achieve careers in the music industry.

The Blues Foundation mourns the passing of Sonny Payne, who was a two-time Keeping the Blues Alive Award recipient and was inducted into the Blues Hall of Fame in 2010. He was the host of the legendary “King Biscuit Time” program on KFFA radio in Helena, Arkansas for over five decades. We join the rest of the blues world in sending condolences to his family.

To all the blues fans and musicians out there today who would like to check out some wonderful blues history, and appreciate one of the industry’s most iconic figures, you won’t regret taking a few minutes to have a listen:

(1) Full credit is also extended to The Encyclopedia of Arkansas History & Culture for their information contained within this article. The organization is a project of the Butler Center for Arkansas Studies at the Central Arkansas Library System in Little Rock, Arkansas with major funding provided by the Winthrop Rockefeller Foundation and additional funding from the Department of Arkansas Heritage, the Arkansas General Assembly, the Arkansas Humanities Council, the Arkansas Department of Parks and Tourism and the National Endowment for the Humanities as well as donations from individuals, foundations and organizations. Blues Insights extends its utmost gratitude to these entities and individuals which make it possible for stories of our rich history of American citizens to be told for the education and betterment of our society.