The Week in Social Analytics #76

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”

“A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public.”

“Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing.”

“. . . this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011.”