Blog

Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s another brand addition: Since 2008, the best part of waking up, is apparently Smucker’s in your cup, because the firm purchased Folgers that year! What do these brands share with the Smucker’s […]

The recession is over according to the shoppers. Based on the famous line above from the 2006 movie, The Devil Wears Prada, the positive onslaught is about to hit and store-level retailers need to get ready. I’ve worked with shopping centers for long enough to know that every merchant says every year is the worst ever, but this year, they won’t have the nerve to say it. Not with 18 people waiting in line to buy at Sephora two weeks before […]

Ever feel stumped when you’re in a meeting and someone says “We should get on the top of the page for real estate on Google”? Well, here’s some information that will help you. And best of all, you won’t need to worry about filming a dog on a skateboard or a cat dancing to a hip-hop song to do it.

A new restaurant is getting ready to open in Newport Beach. What’s all the excitement? Ooooh, they offer a variety of flatbreads! Now, in Scottsdale where the restaurant was launched, this likely is new to their dining options. But in Newport Beach? Please. Everyone has flatbread. Yes, flatbread is good, but it’s just not unique in this area.

For some reason, people are told to brush, and then to floss. While flossing is super important to dental health, the problem is the order in which people traditionally do that. After you brush your teeth, and they’re nice and clean, you then put in the floss and pull little things out — onto your teeth.

At my bank this morning, there was one person in line behind me. The manager walked up to him and asked if he would like to use the ATM instead. Really! Instead of offering to help his customer, he encouraged his customer to leave and not “bother” his employee, the bank teller.

As you likely know, Baby Boomers are the wealthiest, and largest group of consumers today. And according to a study, Boomers are less loyal to brands than Gen X and the Millennials. This presents a huge marketing opportunity.

Last time I renewed my drivers license, I had to come in person because I was processing a change of address at the same time. They made me take an eye test and I was afraid they might say I had to wear glasses when I drive (I passed without glasses). But now, I’m thinking that glasses will likely be the next thing not allowed while driving.