“We are very excited about this new venture with MMA and believe this new operation will benefit all of our European customers by offering them more competitive pricing, better fill rates, shorter delivery lead times and reduced freight costs. European customer benefits will include stronger marketing support and a European product team ensuring European product requirements are met.”

MMA’s Martin Lloyd Evans, who will be heading up the European operation, said:

“We have been working with Eddie Cole and his team since the early days of VSG and are delighted to be forging closer links with such an innovative and dynamic team. We look forward with confidence to building a successful European distributor base.”