Timing: Night and day

- Before you look to your wrist for the time,…or tap your iPhone to confirm the date,…remember just how important recording and tracking…time really are in our lives.…If we'd made an appointment or have a meeting,…we'll end up getting ourselves there on time…without a great deal of thought to it.…That's because the process of tracking time…is just a natural part of our lives.…Now, wind yourself back a few hundred years or so.…For that matter, take us back thousands of years…when timing was still important,…but for very different reasons.…

We put in our crops near the fourth full moon,…or we knew that we could find prey for dinner…at the watering hole just as the sun…was a hand-span above the horizon.…That was our calendar and our clock…for the better part of history of mankind.…And in some areas of the world, it still is.…I can assure you that plants and animals have…no use for our technology, and that they still…react to the pulse of the universe…by the length of the day and tides of the ocean,…which, by the way, are determined by our relationhip…

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Released

12/11/2014

No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner's popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what's in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients.