Link/unlink AdWords and Analytics

Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).

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Note: These permissions are only required for the linking process. After you've created the link, the permissions can be modified or removed entirely.

Link AdWords and Analytics

The linking wizard makes it easy to link your AdWords account(s) to multiple views of your Analytics property. If you have multiple Analytics properties that want to link to your AdWords account(s), complete the linking process for each property.

Keep in mind, if you delete a link group, all data will stop flowing between your AdWords and Analytics accounts:

AdWords data (such as clicks, impressions, CPC, etc.) will no longer be visible in Analytics reports. Session data up until the time you unlink the account will still be available. Any new sessions that result from clicks in these linked AdWords accounts after you have unlinked will appear in Analytics reports as (not set).

Your Analytics Remarketing Lists will stop accumulating new users.

AdWords will stop importing all Analytics Goals, Ecommerce transactions, and metrics you configured.

Note: Once Analytics data (for example, Goals) has been imported to AdWords, it is subject to the AdWords terms of service.