bake - May 2018 - 27

tapping
into preferences
What do younger consumers want?
Bakery experts share these valuable insights.
PROSTOCK-STUDIO - STOCK.ADOBE.COM
BY JOHN UNREIN
Among the masses of marketers on the Internet,
three percent of food merchants are approved to join.
there's one website, in particular, that independent
Current popular items include Momofuku Milk Bar's
retail bakeries need to know. It's called Goldbely.com.
Crack Pie, Dorothy Lane Market's Killer Brownies and
New York City's Ess-a-Bagels. According to Goldbely,
Tina Rexing, owner of T-Rex Cookie in Minneapolis,
the company managed the shipment, logistics and
Minnesota, ditched a 20-year corporate career to
customer service for more than 200,000 food orders
make a name for herself as a cookie baker. Her giant
in 2016 when it witnessed a 200 percent increase in
cookies baked in small batches became such a hit
customers. Orders are individually packaged by the
that Goldbely.com agreed to sell them on its highly
company's 300-plus food partners with available
curated online platform.
delivery to all 50 states.
Since its founding in 2013, Goldbely's team of "food
"Our platform empowers small business owners and
explorers" seeks out the best local foods across the
regional food makers and evens out the playing ﬁeld
country and subjects them to quality assurance tests
with big chain retailers and online mega-brands," says
to ensure fresh and prompt delivery every time. Only
Joe Ariel, the CEO and co-founder of Goldbely.
bakemag.com | MAY 2018 > 27