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Tweeting TV Shows Doesn't Always Mean High Ratings

10/7/2013 9:07AM

New data released Monday shows that the most watched TV shows are not heavily tweeted. Marketers have to understand that disconnect as they determine how Twitter plays into their ad-buying strategy. Amol Sharma reports. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... because a TV show is ... on what that doesn't mean that many people out walking at the moment says the market is ... the time you explain to the list is needed deputy bureau chief ... he won't come up ... with but haven't shopped there ... so ... with breaking that cycle of tweets of ... says ... it would just be a tweets lowball off but that is one of the sculpture was ... well it isn't in the top of total viewers count on and it is one that options for total viewers actually is pretty high in the in the key demographic of eighteen to forty nine year olds but ... there are shows that ... CBS has several new NCIS big bang theory these are some of the ... most popular shows on TV that are nowhere in these new ... Nielsen rankings of Twitter buzz about TV shows so ... that's condescension the markers are looking at why is that ... well obviously Twitter's made up of a different universe of people than the TV view audience is younger ... more more people in cities ... and so that's use it so that shows that are very popular he think even ones of the hearing younger people ... like the big bang theory ... actually don't have a ton of Twitter to mobile books are interesting here is NCIS ... Los Angeles' widget which is that it's a perfect right so it's it's a great franchise it it's fun to watch it ... the people who eat and we thank ... yet the NCIS has a high media name so that's probably one basic reason but it could be geography to again there are a lot of factors ... and some other people I talk to said you know shows can increase their ... tweets are reading by in a cast members and crew members tweeting in ... getting involved in the conversation ... on what Nielsen's doing is not just counting the suites that are sent ... but people that are seeing them so they're participating in the conversation passively by may be searching for a show or ... falling into deep water that does have in ... their gauging the chatter nine disbelieved annotated poll for equity could you quote him an Inn and he's the head of research at CVS and Annie's be doing this a very long time is probably more of the finest brains of time and I that Lime and I he's he's very impressive what is he say about this he's probably in this in the camp of skeptics about ... you know what Twitter ... has a lovely easy C Write to see prayer has been consistent on this um but he basically says what this is a small segment of population that Twitter's Cajun ... that interest saying will immerse ourselves and where Twitter is even partnering with CBS and some things ... but basically he said get out this isn't really ... a gauge of popularity and TV and in fact he says he would say yes right ... right yet I mean I think he's also very early to Ireland he actually says Facebook might be a better gauge has as a bigger user base ... but he says the best games of popularity is ... real human weren't oh God no word of mouth face to face contact between people that stuff ... really the word spreads to be okay well we will level of talk about shows up shop I think I might tell tell us ... that you do it