Micelotta said the shingle specializes in offering “a complete photo and video services package,” from shooting an event, such as a premiere or film or music biz bash, to production, distribution and archiving.

PictureGroup will distribute photos through its website. It’s also partnered with the Associated Press to license photos globally through the AP Images platform.

Micelotta, who has shot music and entertainment events for more than 20 years, will run the company with Paul Melcher, another veteran in the photo media biz. Melcher was most recently CEO of Rex USA.

Former NBC staff photo editor Elyssia Stratton is joining the team as director of editing and workflow, and the founding photogs will include Evan Agostini, Scott Gries, Tammie Arroyo, Gregg DeGuire, Marion Curtis and MJ Kim.