2 very different, strategy-driven, website copywriter projects

One of the things I love about being a freelance website copywriter is that every project is different. That is especially true for websites.

For each of these websites, I spent 3-4 weeks working on the client’s Content Bridge strategy and then used that strategy as the basis for the website. As these clients will be happy to tell you, that works a lot better than having a website designed first and then figuring out what content to put in it.

When dependability matters…

Bayprint has been an institution in St. Petersburg, FL since 1982. The company’s old website, which was hosted and built by a national provider of websites for printers, no longer spoke to today’s prospects.

My task was to select another one of the ‘skins’ provided by the host and write customized content for Bayprint that would resonate with customers and prospects while improving search engine rankings.

The trusted marketplace for independent pharmacies

Trxade provides an essential service for independent pharmacies, but the website they used to attract new members wasn’t set up to add new content quickly. They contacted me after 1SmartPuppy appeared at the top of a Google search for “HubSpot copywriter Tampa.”

Because of the difficulty of adding new content to the existing site, I wrote and built this website on the HubSpot COS, which became the company’s inbound marketing hub.