Retain, Upsell, and Cross-Sell Existing Customers

Get Your Customer Data Platform Proficiency

Take a minute (seriously, just 60 seconds) to complete our CDP Proficiency Assessment. Answer four questions to get your proficiency score, a set of starting use cases based on your score, and inspirational case studies from other brands already using a CDP today.

BlueConic will help me cross/upsell better (i.e. “retain” better). A high proportion of our sales occur in a single category. I need to build a personalized cross-sell strategy that takes into account many components of my consumer’s first purchase. Did they buy on discount? Did they look at any other categories? Did they come to our website directly or via CPC?

From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product.

Steven Johnson | Digital Marketing Manager | RAEN

Using BlueConic, we feel like we’ve done a good job of creating usable personas. We’ve looked at our user personas and compared the most active subscribers against the prospects. What content do they look at? When? Who are they? Where are they located?