Instagram and Twitter: The New Social Media Frenemies

Kevin Systrom, Instagram’s CEO, said in a statement, at LeWeb technology conference, that the company turned off support for Twitter cards to drive Twitter users to Instagram’s own website. Systrom explained that Instagram only supported Twitter cards because it had a minimal Web presence. Today, with over 100 million users, the company wants even more direct traffic from Twitter. This may not be the best experience for Twitter users, but it is the best experience for Instagram, and Systrom is not shy to admit it: