Apex Legends Could Have a “10-Year Run” According to EA Executives

Apex Legends Could Have a “10-Year Run” According to EA Executives

During an earnings call with Investors, EA says it hopes Apex Legends could last for a decade.

During EA’s Q1 2020 earnings call with investors, Apex Legends and a plan for a “10-year run” of the game was discussed.

“Yes. We think about this as almost like an annual title,” said EA CFO Blake Jorgensen. “We will continue to innovate that game and evolve that game over time and hope to believe – I believe we have a 10-year run ahead of us or if not more. There’s so much potential and ways to change that game over time and add to that game. We think that there’s just huge potential in that and that’s how we’re managing it.”

EA CEO Andrew Wilson also chimed in on the call to discuss Apex’s success by saying the game has 8-to-10 million active players on a week-to-week basis. With those strong weekly numbers and a “great fan sentiment inside that game,” Wilson sees Apex Legends as a game that has longevity and can receive more fans over time.

“And at the very core is a great gameplay experience,” said Wilson. “And we know that long-term engagement involves the ongoing release of new content and the ongoing running of events, both of which the team at Respawn are doing with great success, but the very core of that is a great gameplay experience. And we’re building this in a way that we expect to continue to grow and continue to be a meaningful part of our business for a long time to come. And the sign of engagement that we see today lead us to believe that’s possible.”