Kellie Pickler Opens Pandora’s Box

Joins other celebs for summer jewelry campaign.

Tammy Ragusa | Published: May 30, 2014

Courtesy Ebie Media

She’s certainly a shining gem in country music’s jewelry box, but now Kellie Pickler is a sparkler in Pandora’s box.

Kellie has announced that she will be featured in jewelry company Pandora’s U.S. summer advertising campaign. She joins other celebrities like actress Alyson Hannigan, figure skater Gracie Gold and stylist Cristina Ehrlich in the ads, which promote the company’s beautiful designs. Kellie’s campaign will also offer a shopping spree sweepstakes and concert ticket promotion. Her ads—both digital and print—celebrate her friendship with Summer Miller, a breast cancer survivor, and her charity efforts.

Among Kellie’s charity efforts are the USO, St. Jude Children’s Research Hospital, American Lung Association, American Cancer Society, Wounded Warrior Project and more.

“At the end of the day, I think we all want the same things—to love and be loved by our family and friends, to be respectful and be respected, and to, hopefully, reflect the women we are on the inside,” Kellie said in a release. “I’m really looking forward to working with Pandora because they are a brand that celebrates and encourages the individual lives of women.”