PLAYA LOOK

As cool and alluring as a swimming pool, Playa Look (GZ215) has something of the easy, relaxed grace of the new generation of designers out of London, where Cassette Playa makes her popular couture. Coloured in graffiti-like fades of aquamarine, sea green and blue, the watch gives a nostalgic nod to skate culture but also seems to have sprung fully formed from the head of the avant-garde. The hour and minute hands’ two sharp yellow triangles accentuate the fields of colour beneath. This irresistible work for Swatch emanates a magnetic, electrical charge, as fresh and gotta-have-it as the latest looks from fashion’s cutting edge.

Cassette Playa

Cassette Playa

Cassette Playa works under the names Carri Munden and Cassette Playa, which is also the name of her fashion label. Born in the United Kingdom, she lives and works in London. Her appealing designs combine animalistic, graphic prints with futuristic elements from science fiction and fantasy, and her clothing is found in the trendiest shops in high-fashion cities around the world. Drawing inspiration both from skate culture of the 1980s and 1990s as well as from Aztec art, her perspective is both primal and urban.