Enterprise startups, whose core business value is to solve problems of organisations, have always been behind the curtains, silently doing their job, but now, the corporate world is increasingly using their solutions to run crucial services such as cloud management, product testing and research, among others.

This partnership ensures that the turnaround time for solutions and cost are reduced for the corporate.

"In our case, the service we provide is automated mobile product testing. Some of these skill sets or services, are not available in-house. The companies have to rely on partners like us. By doing this, we ensure better quality of app, reduce overall timeframe and ensure at least 50% of cost is reduced,” said Avinash Kumar Tiwari, director of Smart Software Testing Solutions. Smart Software Testing Solutions presently has around 100 companies in its portfolio.

Madan Ganesh Velayudham, founder of ActOnMagic, a data driven multi-cloud management startup, believes that more than the cost factor, it is the specific domain knowledge that makes enterprise startups valuable.

"They (corporates) need us because we understand the space, we know what works best for whom. Partnering with us makes better sense. We generate more revenue to the customer. Startups are now seen as valued partners,” he said. ActOnMagic, is presently in talks with a major Indian telecom player to manage its cloud unit.

With technology growing at an alarming pace, companies are always on the look out for better solutions that give them an edge. This is where Ideapoke, an Information as a Service (IaaS) startup, comes in. Ideapoke is an open innovation based technology platform. It presently has a database of over 76,000 companies worldwide and 9,80,000 technologies.

It has even partnered with 1,900 universities to get access to their research. This helps Ideapoke to do any technology specific R&D (Research and Development) that its clients want.