Product label design

A great label design is like a great book cover—informative, intriguing and inviting. Plus it makes customers say “yes” to your product. Get a custom product label design from 99designs, and our designers will create something you’ll love.

The right designer is just a click away

We've curated the best product label designers so you can find the right expert and request a quote instantly.

About Wintrygrey

I'm a top-level freelance graphic designer, with more than 12 year experience. I'm addicted to the visual arts. If you like my works feel free to invite me into 1-to-1 projects. I always give my best, and all my clients are satisfied as you can see from the reviews they gave me. See full profile.

5.0 rating - 26 reviews

by Wintrygrey

by Wintrygrey

by Wintrygrey

by Wintrygrey

by Wintrygrey

Recent review

“Peter was fantastic throughout the design process, he understood exactly what we were looking for straight away and any minor changes he did very promptly. A pleasure to work with, and I couldn't recommend more! “

I'm the Art Director of LAMA design studio and the professional with more than 12 years design creation experience. Be sure your design is created with systems approach and technologically correct parameters by real artist who really loves his job. See full profile.

Diploma Architect, Art Director at McCann Ericksson and a very passionate 99designer <3. Feel free to invite me to 1-1 Projects. I am on Central European Time, Bruxelles and I might now answer before 8am(my time). Enjoy 99Designing ! :) See full profile.

4.9 rating - 10 reviews

by rali_

by rali_

by rali_

by rali_

by rali_

Recent review

“Rali did an amazing job on my cologne label! I have absolutely no complaints. She was very quick to reply and implemented all the changes that I recommended exactly as I wanted. I highly recommend her.“

My name is Esteban Tolosa, a father of 5 children, and very happy designer, specializing in packaging, render, and product design. I am a full time freelance designer. Nothing crazy, nothing unusual. If you need a high quality design, just contact me. See full profile.

5.0 rating - 77 reviews

by Esteban T

by Esteban T

by Esteban T

by Esteban T

by Esteban T

Recent review

“A pleasure to work with, amazing work and insight. A true professional in every aspect of design.“

In my vision, design is functional, beautiful, and valuable. But there is more: To me, great design has an emotional part that connects with the consumer. I draw inspiration from art, architecture, music and film and as such some of my designs are minimalist and intense while others are opulent and theatrical. So, if it’s more than just a job, I’m here to share your ambitions and care every bit as much as you do. Let’s get to work! See full profile.

4.93 rating - 15 reviews

by MihaiJ

by MihaiJ

by MihaiJ

by MihaiJ

by MihaiJ

Recent review

“One of the best designers I have ever worked with on 99designs. Creative and Incredibly responsive and helpful. Thank you!“

Kick it up with kick-ass custom labels

Shelves are stocked with all sorts of stuff. Stand out from the competition with custom labels that your customers can’t wait to get their hands on. Our label designers are masters of the latest trends, and they’ll design a professional label for your product that you can send straight to the printer.

Get all this with your new label design:

A world of expert designers

You have access to our entire global design community who can send you all sorts of creative design ideas, unique to your product label.

by Cross the Lime

Ready-to-go files and total freedom

Your new product label comes with production-ready files that you can send directly to the printer. Plus, the copyright is all yours.

by Martis Lupus

Flexible pricing for any budget

Request and compare multiple quotes, then negotiate the final price with your preferred designer.

Fixed pricing for Design Contests

We have four levels of Design Contests to fit your budget and design needs.

Bronze

US$299

Silver

US$499

Gold

US$799

Platinum

US$1,199

Design concepts (approx.)

Design concepts (approx.)

30

40

50

40

100% money-back guarantee

100% money-back guarantee

Full copyright ownership

Full copyright ownership

Mid & Top Level designers only

Mid & Top Level designers only

Top Level designers only

Top Level designers only

Dedicated manager

Dedicated manager

Prioritized support

Prioritized support

Your burning label design FAQs, answered.

Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.

Plus, you’ll get the full legal copyright, so the design will be all yours.

Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.

Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.

The more you give the designers, the better they can design labels for you!

Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.

Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.

Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.

On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.

We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.

Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.

Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA

We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.