MSI becomes official partner of Complexity Gaming eSports team

Both teams will collaborate in trade shows, tournaments, and other events in the near future. The partnership allows MSI to interact with eSports fans directly and to gain a stronger foothold in the lucrative eSports market.

Major companies like Intel, Razer, HP, Dell, and Asus have been investing more in the eSports world to the point where some have even been hosting major tournaments worldwide. HP Omen, for example, was the official sponsor of the 2018 Overwatch League and so all players were provided with Omen-branded monitors, mice, PCs, and other equipment. Now, MSI will be looking to do the same with U.S.-based eSports team Complexity Gaming.

According to the press release below, all Complexity Gaming players will receive MSI PCs, laptops, monitors, motherboards, and more in order to "help the team stay competitive at the highest level". In return, however, the eSports team would be barred from training publicly on other hardware as MSI would be the exclusive provider.

The announcement is likely an indirect response to the recent partnership between Dell Alienware and Team Liquid where players from Team Liquid are encouraged to promote or favor Alienware PCs over alternatives. By securing its own eSports team, MSI can secure itself a stronger presence to eSports fans and in live broadcasts.

Complexity Gaming is most notable for its accomplishments in DOTA 2 having placed 5th in the International 2018 North America Qualifier round.

Source(s)

Frisco, Texas – April 29, 2019 – Complexity Gaming, one of North America's most elite and longest standing esports organizations, and MSI, a world leader in gaming hardware, today announced the exclusive partnership to outfit Complexity Gaming’s esports teams with top-of-the-line gaming gear. As the Official Laptop, PC, Motherboard, Graphics Card, and Monitor partner of Complexity Gaming, MSI will arm the team with high-end gaming hardware and components powered by NVIDIA technology to help the team stay competitive at the highest level.

"Complexity and MSI have demonstrated an impressive track record of success in the gaming industry," says Daniel Herz, Chief Revenue Office and Vice President, Complexity Gaming. "MSI has a stellar reputation in gaming and this partnership will ensure that our players train and compete at the highest level with the latest and most powerful products, setting them up for long term success.”

"MSI is committed to the gaming industry, from offering the best gaming solutions to partnering with esports teams that share the same vision and determination," says Sam Chern, MSI Marketing VP. "We are thrilled to join forces with Complexity Gaming and look forward to outfitting their elite players with the tools to train, compete, and shine."

The partnership will provide all Complexity Gaming players with premier game-station power while retrofitting the GameStop Performance Center, Complexity Gaming's new headquarters, with MSI PCs, laptops, and monitors powered by NVIDIA technology. The two brands will also collaborate to create unique event and trade show activations that showcase the immersive qualities and future of gaming.

MSI's hardware will help further Complexity Gaming's goal of professionalizing the esports industry by providing it's esports athletes with the tools to succeed in world-class competition. The GameStop Performance Center, the training hub for the team, will showcase the latest advancements in technology, including eye-tracking, performance-based data analytics, collaborative digital content creation, and more. MSI products will also be available for fans to test and purchase onsite at Complexity Gaming’s headquarters.

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About Complexity Gaming

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15-year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

About MSI GAMING

As a world leading gaming brand, MSI is the most trusted name in gaming and esports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers' most coveted extreme performance, realistic visuals, authentic sound, precise control, and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry! For more product information, please go towww.msi.com.

All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.