Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

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Google's under so much scrutiny for so many reasons right now, some are saying when it comes to government investigations, it could be the new Microsoft. Eric Schmidt was impressively upfront when it comes to investigations and lawsuits.

Is it the next big thing or isn't it? That was one question discussed in the halls and around the lunch tables at the Allen and Company annual retreat in Sun Valley. Yes, there was plenty of talk about the economy and a big focus on healthcare, but when it comes to the next big thing, none of the startups here offer silver bullets for digital content monetization. The hot young things here are the there social media companies. In the spotlight: Mark Zuckerberg, CEO of Facebook, Evan Williams, CEO of Twitter, Mark Pincus, CEO of Facebook application company Zynga, and Sam Altman, CEO of Loopt.com.

Google is looking to transform the way people use computers with its new operating system, Chrome. Here in Sun Valley I sat down with Eric Schmidt in his first TV interview since the potentially game-changing news was announced Tuesday.

Warren Buffett spoke tonight (Thursday) on tape with CNBC's Julia Boorstin at Herb Allen's Sun Valley media conference. He remains pessimistic about the economy's short-term prospects, saying the latest number from his Berkshire Hathaway companies show that consumer spending remains very weak. This is a video clip and transcript of Julia's entire conversation with Buffett.

Warren Buffett tells CNBC that consumer sales by Berkshire Hathaway companies have remained "very, very soft" in recent weeks. In a taped interview with Julia Boorstin today (Thursday) at Herb Allen's Sun Valley media retreat, Buffett says he'll know when things pick up because he gets constant updates on sales from his companies.

Here at the Allen & Co. Conference in Sun Valley I sat down with WPP CEO Sir Martin Sorrell for a live on-camera interview, and we continued our conversation off camera. There's no question the ad market is suffering, this year down just over six percent globally, according to his numbers, and even more in the US. And based on Sorrell's month-to-month analysis there's no sign of a bottom just yet, though it looks like the market could turn around in the beginning of 2010.

With several of the giants here sitting on billions of dollars in cash, everyone's speculating whether Twitter could be an acquisition target. CEO Evan Williams recently told me that he's not interested in selling the company at this early point in its life cycle. Still, that's not stopping the, well, twitter about the company.

I just landed in Sun Valley for the annual Allen & Co. conference in Sun Valley. There are only a handful of private jets in the airport right now, but in just a few hours it'll be packed with jets whose tail numbers tell the story of some of the richest men in America.

Michael Jackson's memorial at the Los Angeles Staples Center will be a traffic-stopping mob scene; an expensive, coffers-draining circus for the city. But it'll also be a huge cash cow for a number of Los Angeles businesses.