Earned media and customer engagement are two of the primary uses of social media for business. With high-quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fruitland Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid. 21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand.KIMBERLEE MORRISONDOWNLOAD

I'm for real

Enter your email once to access all our information and resources.

(Your email address is required so we know you're a real person)

By downloading this content, you give permission for your contact information to be shared with the content provider who may contact you in regards to the content.