Watch Me Fix a Wordy Postcard

This week, I’m going to break down a busy postcard and rebuild it in the image of a lean, fit, and efficient specimen of benefits communication.

Even when you’ve got a lot of space to work with, as the original writers of this postcard did, you still have to remember that you’re working with a postcard. That means the communication is going to come with all the expectations of any other postcard.

Postcards are supposed to be shorty and easy. This wordy postcard isn’t.

Fortunately, I love fixing this kind of stuff, so be sure to set aside a few minutes to watch the video below.

Oh, and if you want to spend some more time with the original and updated version of the postcard, I’ve got you covered. Here’s a PDF of the original, and here’s one for the update.

Oh, and if you want more of our helpful and entertaining video content, make sure to check out: