Archive for the ‘Merlin Mann’ tag

New Pew study: “The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.”

LA Times: After “arborgeddon,” the city must examine its plans for maintaining one of the country’s largest urban forests.

Jeff Korhan on why the new Google Currents makes more sense for your business than just Facebook.

Any bias against NPR notwithstanding, he’s absolutely right. The beauty of sites like Twitter, Facebook and a blog are that they allow you to speak directly to your audience without formality or unnecessary structure. You can speak to your customers online the same way you speak to them in person.

A recent study from the Pew Research Center showed 93% of links in mainstream media tweets link back to those organizations’ own sites. We at L&L are sometimes guilty of this, too.

But the lesson is that you should use your social media platforms not to (just) push your content out into the ether. You should use them to give your followers, friends and customers something useful, interesting or kind of funny.

Let’s go.

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