Here’s an interesting except that hopefully makes you want to read the entire article:

So, jumping back to the shaving gel topic, if a drug store received a shipment of promotional cans with an extra 20% of product inside, their first reaction might be to remove the regular cans from the shelf until the promotional stock was gone. What customer would be dumb enough to buy the small can when the bigger cans were the same price? According to decoy marketing logic, however, the store would be well advised to leave a few of the small cans on the shelf with the bigger ones. As counterintuitive as it seems, the presence of some small cans so would likely boost sales of the larger promotional cans - perhaps even taking market share away from competing products that came in the larger size to begin with.

This is potentially a very profitable concept to grasp. Perhaps FoxyCart should offer our normal $15/mo plan, and a $15/mo plan without support for email receipts. It’d be interesting to see the effect.

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About Brett Florio

The hare to Luke's tortoise, FoxyCart was born of Brett's pain, and he continues to serve as product manager as well as wearing many other hats (including of the straw variety, pictured at left). In addition to solving problems and setting the roadmap for FoxyCart, he also enjoys learning new musical instruments, reading, sketching, and playing "kittydoggy" with his three daughters.

The views expressed in the above post are the author's own, and may not reflect those of FoxyCart.com LLC.