About The Client

The Results

A wide scope of digital marketing services including pay-per-click marketing, social media marketing, and search engine optimization yielded a 148% increase in total site traffic for Bonvoy Adventure Travel.

The Details

Objectives

Bonvoy Adventure Travel approached Blue Fountain Media looking to establish a digital marketing strategy that would result in a steady increase in sales revenue using PPC Marketing, SEO, Email Marketing and Social Media Marketing. While Bonvoy had some previous success in using email to market to previously existing customers, the adventure travel company really desired an increase in brand awareness and to establish customer loyalty.

Methodology

Initially, Bonvoy Adventure Travel faced some problems in trying to establish brand recognition and drive new sales through their website. Bonvoy suffered from a limited user base, had some budget restrictions, and faced a high barrier to entry in their industry. Considering this, Blue Fountain Media started from scratch when creating a new marketing strategy for Bonvoy. Blue Fountain Media decided that the best course of action to solve Bonvoy's marketing shortcomings revolved around initial SEO tactics and then taking advantage of the low cost opportunities that social media marketing presented for building the Bonvoy brand. By incurring very low costs while also incorporating some paid advertising and email marketing opportunities, Blue Fountain Media was able to craft an effective marketing campaign with a very limited budget.

Blue Fountain Media started their marketing efforts by first optimizing the Bonvoy Adventure Travel website for search engine visibility. They then added a compelling blog and produced onsite content to help the site drive higher organic traffic. Bonvoy's content achieved this goal by acting as a resource on travel instead of simply containing sales-centric content. To help drive even more users to the Bonvoy website, Blue Fountain Media SEO specialists worked with the Paid Content Marketing team to create a plan utilizing Outbrain. Outbrain's content marketing platform ensured that Bonvoy's audience was made aware of the great information and services that Bonvoy provides to its travelers.

Once Bonvoy's search engine optimization was underway, Blue Fountain Media Social Media experts created a cohesive and actionable strategy for Bonvoy that would help to create more loyal customers. While some paid social media campaigns were created for Bonvoy on Facebook, the vast majority of Blue Fountain Media's social media efforts aimed to organically increase customer loyalty due to Bonvoy's budget constraints. By using social media initiatives like the #MyCampfireStory campaign and creating Facebook apps like Bonvoy Tour Reviews and Travel Planner, Blue Fountain Media was able to increase traffic to the Bonvoy website as well as creating substantial increases in how many people were talking about and followed Bonvoy's social media accounts.

Results

In effectively utilizing low cost solutions to Bonvoy's marketing shortcomings, Blue Fountain Media marketing specialists were able to identify and solve Bonvoy's online revenue problems while working with a limited budget. In taking the time to create a proper marketing strategy and undertake large scale SEO efforts, Blue Fountain Media was able to take Bonvoy's business to the next level and make it a competitive player in its industry.