TACODA Signs Toronto Star

TACODA Systems, a company that helps online publishers sell more ads for more money by combining affinity, demographic and behavioral data, has landed Torstar's Toronto Star for both its Audience Management System and its new Audience Registration System. This is the first time TACODA Systems has been marketed or deployed outside the country. With TACODA Systems' Audience Management System (AMS), companies can harvest all data across their entire enterprise and integrate it so that information on separate users can be collected into individual profiles. These audience profiles each contain demographic data, such as postal code, age and gender, and audience site behavior, such as frequency of visits or the propensity to click on ad banners.