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Is “Direct-To-Consumer” A Bad Word

The term “direct-to-consumer marketing” once conjured pictures of direct mail, billboards and late-night infomercials. Fast forward to today, where disruptor brands have found a match with “DTC,” approaching the tired model in new, fresh ways. Still, the term “direct-to-consumer marketing,” has a dubious past and it’s one that can be difficult to shake off.

Leads Council

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The Online Lead Generation Association

The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.

Just a few of our current members:

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