How SingularityWeblog started their logo design journey

Company name

Singularity Weblog

Overview

I am a new blogger with less than a year behind my back. Last month I had over 65,000 unique visitors at http://www.SingularityWeblog.com Thus I need to create a recognizable logo for my blog brand which will draw-in people, make them stay on my blog longer and represent cutting edge technology, uniqueness and professionalism to both my readers and any potential advertisers.

Eventually, the logo may be used on business cards, stationery, posters, banner add, T-shirts, etc. though that will not happen in the immediate future. Thus it must scale well both up and down and look good on print.

The logo needs to be a bit tech-y, maybe edgy, but also simple and easy to print and remember.

Tell us a bit about who you are and the people you reach

My target audience is fairly large: Pretty much anyone interested to partake in a conversation about the impact of technology, exponential growth and artificial intelligence on humanity's future...

But my current readers are 51% male, 49% female, generally well educated people with either college or even graduate school, 53% of visitors are 18-49 years old, 85 % Caucasian...

1. A black hole. Thus the letters may somehow infer visually about the vortex black hole meaning or there can be a small icon imitating a black hole similar to the attached files: sample 1 and sample 1b or similar to the one used in the header here: http://www.kurzweilai.net/
2. A breakpoint in the mathematical curve aka a hockey stick shooting up similar to the header image here: http://www.bloggingthesingularity.com/ or the attached file: singularity.jpg

A 3rd way to approach the logo design is to start with Singularity Symposium Logo and build up from there. One way of pursuing that option will be to use the S and W in singularity weblog as the green circuit board type font. The W may also be integrated into a kind of a up-shooting singularity curve going through it and then up (see webloglogooutline.jpg)

4th way: Surprise me with something that I haven't thought of but fits with the color scheme of green and black, the general idea and style and topic of the blog and the site.