Articles tagged with SEM from Direct Marketing Newshttp://www.dmnews.com/sem/topic/2159/
Articles tagged with SEM from Direct Marketing NewsDirect Marketing Newsweb@haymarketmedia.comnoGoogle AdWords Helps HomeAdvisor Build a New BrandThe home improvement site relies on Google AdWords for its rebranding efforts.http://www.dmnews.com/google-adwords-helps-homeadvisor-build-a-new-brand/article/313691/
Fri, 27 Sep 2013 16:07:57 GMTThe home improvement site relies on Google AdWords for its rebranding efforts.Direct Marketing NewsUltimate SEM Services and Product Guidebook 2012The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.http://www.dmnews.com/ultimate-sem-services-and-product-guidebook-2012/article/248582/
Mon, 02 Jul 2012 20:07:01 GMTThe competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.Direct Marketing NewsAttribution adoption starts nowIt's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.http://www.dmnews.com/attribution-adoption-starts-now/article/205894/
Fri, 01 Jul 2011 04:00:00 GMTIt's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.Direct Marketing NewsQ&A: Lynn Gore, VP of marketing, Plow & HearthLynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.http://www.dmnews.com/qa-lynn-gore-vp-of-marketing-plow-hearth/article/205943/
Fri, 01 Jul 2011 04:00:00 GMTLynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.Direct Marketing NewsRecruiting 101 for Web 2.0 - Why you should use social networking sitesOne of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.http://www.dmnews.com/recruiting-101-for-web-20--why-you-should-use-social-networking-sites/article/194855/
Tue, 01 Feb 2011 05:00:00 GMTOne of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.Direct Marketing NewsEMusic plans fall campaign with new AOR Sarkissian MasonDigital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.http://www.dmnews.com/emusic-plans-fall-campaign-with-new-aor-sarkissian-mason/article/177196/
Thu, 19 Aug 2010 20:49:39 GMTDigital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.Direct Marketing NewsChange your expectations of searchSearch certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.http://www.dmnews.com/change-your-expectations-of-search/article/171871/
Mon, 07 Jun 2010 17:56:23 GMTSearch certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.Direct Marketing NewsUK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerceMarkco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.http://www.dmnews.com/uk-based-markco-media-promotes-couponcodes4ucom-in-time-for-holiday-e-commerce/article/158013/
Wed, 18 Nov 2009 17:41:03 GMTMarkco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.Direct Marketing NewsSizing up the search marketing regulation debateLast month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.http://www.dmnews.com/sizing-up-the-search-marketing-regulation-debate/article/141104/
Mon, 03 Aug 2009 18:45:04 GMTLast month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.Direct Marketing News