October 7, 2011

"And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later."

I love his line about dropping out and dropping in. It's basically why I cannot finish college. I just don't have the patience to sit through useless psych and soc courses. I can just read the cribbed version from Paul Krugman.

Moose, if you watch the video of this commencement speech, you'll see that Jobs gave an over-the-top comedic delivery of his line, "And since Windows just copied the Mac," causing the audience to crack up. It can be hard to stay awake for any commencement speech (even one as good as Jobs's), so it's always nice if the speaker throws in a little levity. It's a small way to give the graduates their money's worth. Do we really want to pick apart the literal truth of a joke by someone who just tragically died?

Can't help but wonder if the poor dupes at #OccupyWallStreet can understand what Jobs was saying.

"It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on."

I know so many people who lived like that in their college days. They never dreamed of reneging on their college loans, if they had any. I knew people who lived in renovated chicken coops, who dumpster dived for food, and turned in pop bottles for food money.

They're successful businessmen now. They support, no only themselves, but their families, and their employees, for whom they provide full support, if you think about it - salaries, pensions, Social Security contributions (1/2), car and mortgage payments, and Health Insurance. (Does Obama understand any of this?)

Being young and broke is not something to cry poor about at some stupid pre-orchestrated staged event. It's part of the cycle of life.

For computer software guys, the proportional fonts, page layouts, and exotic concepts like kerning were a nightmare. Why so complex when we could print words using gears, cams, and hammers into simple grids of letters. He was nuts to make things so complicated just for pretty sake.

" John Althouse Cohen said...Moose, if you watch the video of this commencement speech, you'll see that Jobs gave an over-the-top comedic delivery of his line, "And since Windows just copied the Mac," causing the audience to crack up. It can be hard to stay awake for any commencement speech (even one as good as Jobs's), so it's always nice if the speaker throws in a little levity. It's a small way to give the graduates their money's worth. Do we really want to pick apart the literal truth of a joke by someone who just tragically died?"

I watched it. Did you? He did not such thing. No wink. No smile. No pause. No change in inflection. He was stating this as fact. It's bullshit.

As far as the rest, we aren't at his funeral, and if you don't like the comments, bitch at your mom for posting it.

Never saw "Hank". Wouldn't have believed a description of it until I saw the video.

But then on iMDB - this about star Dick Kallman:

Dick Kallman, an actor in movies and television in the late 50s and 60s, left Hollywood and began doing stage work. He toured in companies of "How To Succeed In Business Without Really Trying" and "Half a Sixpence". He was also an accomplished singer who in 1963 recorded an album of standards for EMI in London, when he was accompanied by orchestras conducted by John Barry and Ennio Morricone. In 1975, he joined a partnership to manufacture women's play clothes and party clothes and also began working as a dealer in antiques, silver, and art. On February 22, 1980, Kallman and business associate Steven Szladek of Brooklyn were found shot to death in Kallman's posh Manhattan apartment. 27-year-old Charles Lonnie Grosso of Queens was convicted of the killings, which took place during a robbery, and sentenced to 25 years to life in prison. None of the paintings, jewelry, and antiques stolen from the apartment were ever recovered.

..and in other Jobs' news..there are reports that he rejected conventional medical treatment for his cancer when first diagnosed, for an alternative Zen Buddhist dietary treatment. After this failed and the cancer metastisized to his liver, he was able to jump to the head of the line for a liver transplant.

LarsPorsena said.....and in other Jobs' news..there are reports that he rejected conventional medical treatment for his cancer when first diagnosed, for an alternative Zen Buddhist dietary treatment. After this failed and the cancer metastisized to his liver, he was able to jump to the head of the line for a liver transplant.

"...and in other Jobs' news..there are reports that he rejected conventional medical treatment for his cancer when first diagnosed, for an alternative Zen Buddhist dietary treatment. After this failed and the cancer metastisized to his liver, he was able to jump to the head of the line for a liver transplant."

This is not news...it's been known since it occurred. In fact, I was discussing with someone at work yesterday that this delay by Jobs may have been the decisive factor that sealed his fate. Had he had the operation immediately upon diagnosis, perhaps all the cancer would have been extirpated, and he would not have had a relapse and then decline into a too young death.

Others have already called bullshit on this, so I won't bother repeating what they said. Jobs wasn't joking. He meant it. He was taking a jab at Bill Gates, his chief rival. It is the first seed of what would grow into Job's other legacy, the one no one wants to talk about: obsessive Apple fanaticism. Jobs did his best to fan those flames. It was good business sense, but it was fueled by bullshit. And Jobs, for all his good parts, loved to believe his own bullshit. He truly believed that Windows was a copy of the Mac OS. Anyone who knew computers at the time knew it was bull.

Jobs is intending it to be humorous, but not because it's not true. He believes it. They believe it. They're laughing at Bill Gates, not at the clearly false suggestion that Windows is a copy of the Mac OS.

Jobs was famous for saying "Microsoft doesn't have taste". Maybe so, but it was Microsoft's lack of elitism that helped bring PCs to the millions and the world. In that sense Bill Gates is way more important.

"Okay, I watched it. Obvious comic wording with some use of emphasis to heighten the effect, and the audience clearly gets it. Big laugh and applause."

Obvious comic wording? Some emphasis to heighten the effect? Like you son, you're seeing what you want to see...of course he said "over the top" comedic delivery.

It's bullshit. Jobs needed this "truth" to connect the dots on his "connect the dots" parable. If it was a joke then the whole story was a joke. and that clearly isn't true. More proof is that jobs is very good at adding humor to his public speeches...and always let's the crowd now that he's kidding with a pause and a smile. No pause. No smile.

The audience is not laughing at Jobs joke, they are laughing at Microsoft for being a "copy cat".

Robert Cook said..."...and in other Jobs' news..there are reports that he rejected conventional medical treatment for his cancer when first diagnosed, for an alternative Zen Buddhist dietary treatment. After this failed and the cancer metastisized to his liver, he was able to jump to the head of the line for a liver transplant."

This is not news...it's been known since it occurred. In fact, I was discussing with someone at work yesterday that this delay by Jobs may have been the decisive factor that sealed his fate. Had he had the operation immediately upon diagnosis, perhaps all the cancer would have been extirpated, and he would not have had a relapse and then decline into a too young death."

And I wonder what the guy that ended up not getting a liver, and died because of it, thought of Steve Jobs. I also wonder if John Althouse Cohen is wetting his panties over that. Probably not. That guy didn't feed his fanboy desires.

"...the clearly false suggestion that Windows is a copy of the Mac OS."

How is it "clearly false?" Under the hood Windows was not similar to the Mac OS, but the Windows gui was certainly a copy of the Mac gui.

"...it was Microsoft's lack of elitism that helped bring PCs to the millions and the world."

How--to respond to your unspoken statement--is Apple "elitist?"

That aside, Gates' key to success was getting Microsoft software bundled as OEM software with computers made by hardware manufacturers who did not have their own software. Microsoft did not produce hardware, but simply provided its software to pc makers. Buyers who bought computers would end up as Microsoft users through no choice of their own, but because that's what was included.

Moose is dead-on. Jobs took credit where credit was due to the Xerox research staff at PARC (Palo Alto Research Center).

Then as now Xerox saw itself as "the document company" and the engineers and developers at PARC had as their mandate to produce systems that work bring computer assistance to a new field which would come to be called "desktop publishing" by Apple.

""If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.""

Look, Steve was a great man and kudos to him on a life well-lived and I love my iPad and all that, BUT: God must punish him for starting this stupid font nonsense. One of the big turn-offs of the early macs was the font folder, which wasted space on your hard drive with hundreds of the fucking things and always seemed to be screwed up somehow and never had the font you needed to print important documents because the idiot who sent them to you used some wack font to show his "creativity" or "originality" or some damn thing.

The madness continues today and has infested even Micro$oft--the new Word defaults to something called Calibri, the ugliest thing I've ever seen on a page, and you have to jump through a bunch of stupid hoops to convert it back to Times New Roman, which everyone has and is perfectly fine and is therefore the only font anyone should be allowed to use, on pain of death.

People who care about fonts are like people who care about pens--you see a guy with a Cross pen, you know everything he writes is garbage.

"Then around 1990 ... or so ... Microsoft came out with WINDOWS. Microsoft outsold Apple. Because the price differential was that great."

Umm, really, it wasn't just the price difference.

It was because the original Mac came with a built-in, 9-inch monochrome screen. And that's all you could have. Whereas in the PC world you could buy whatever size screen suited your purpose and purse, mono or color.

It was because the original Mac didn't have enough memory, and therefore it was very, very slow (because it kept accessing its disk for stuff that wouldn't fit in memory). And to add memory to your Mac, you had to pay $$$ to the Apple store (unless you were willing to do some very delicate soldering. Whereas in the PC world, you didn't need that much memory- but if you wanted more, you could take the cover off your PC and plug it in.

It was because you couldn't print decent-looking output from your Mac unless you paid $thousands for the Apple laser printer (otherwise you'd be stuck with Apple's wretched 9-pin dot matrix).

The original Mac was an interesting toy, but not really very useful for actually getting work done. And by the time the Mac's flaws were fixed (and, yes, they were) the PC had captured 90 percent market share and it was too late.

John Althouse Cohen wrote:"And since Windows just copied the Mac," causing the audience to crack up. It can be hard to stay awake for any commencement speech... it's always nice if the speaker throws in a little levity.

Whether Windows is just a copy of the MacOS is a matter of opinion as there are good but inconclusive points to be made on both sides of the question, however Jobs went on to make a claim that is at odds with historical fact. Steve Jobs was a seminal figure of the what some have called the Information Age, just as Elvis Presley, John Lennon, Francis Crick and others were seminal figures in their own fields of art and science. Unfortunately Jobs, like Presley, has become an iconic figure as well as a subject of wholly inappropriate hagiography. Consequently Elvis is a much more familiar figure to the man in the street than Crick, whose name might by recognized by 2% of people surveyed randomly, despite the fact that his work is vitally important to their health and well-being. You imply that it is unseemly for Moose to critique Jobs so soon after his demise. On the other hand what better time to let a little gas out of an over-inflated image that thousands of people have been busy pumping hot air into over that same period? Ecce homo.

I believe your mother chose to blog on this Jobs quotation because it was questionable as a matter of fact and provocative as a matter of implication. Perhaps you owe Moose an apology for rising to the provocation. "Elvis didn't do no drugs!" as they say.

I appreciate JAC's pointing out that the "Windows borrowed everything from Mac" line was meant humorously, but Job's overall point here is completely off. Computer typesetting was well underway by the time he is writing of. Phototypesetting orginated in the 60s. The computer typesetting system TeX was first released in 1978, and Knuth for sure had no idea of which classes Jobs had dropped in on or what latent ideas they had inspired.

Given that proportional spacing was commonplace in publishing, including on the fully-mechanical Linotype machine dating from before 1900, the assertion that nobody else would have brought real-time font selection and proportional spacing to personal computers is just silly.

The madness continues today and has infested even Micro$oft--the new Word defaults to something called Calibri, the ugliest thing I've ever seen on a page, and you have to jump through a bunch of stupid hoops to convert it back to Times New Roman, which everyone has and is perfectly fine and is therefore the only font anyone should be allowed to use, on pain of death.

Funny stuff. Times New Roman has fallen out of favor for online usage--those serifs "bleed" on imperfect monitors, making it more difficult to read. San serif is the standard for online readability. Besides, Times New Roman is squatty and ugly. Calling it "perfectly fine" is like calling the toad a noble creature.

Mac vs. PC...the battles continue. I've used them both and find the Mac annoying for its insistence that the user is so stupid that little pictures are the only way he or she will understand.

Jobs takes claims for a lot things he had nothing to do with and often opposed vehemently. In this case, a big credit needs to go to John Warnock and Charles Geschke who invented InterPress at Xerox Sparc and later PostScript.

Additional cudos go to Gary Starkweather, who invented the laster printer at Xerox in 1969.

(The trend here is obvious; Xerox may be the dumbest, most badly managed company in the history of high tech.)

Also, for the record when Xerox Parc was breaking up, Apple, Microsoft and IBM raided the engineers. Top researchers went to all three companies. They took their ideas and inventions with them (and Xerox did nothing.) One interesting twist is that Apple ended up with some fundamental differences in UI design due to this--namely the global menu bar and a non-persistent UI model (best illustrated by how menu items are selected.)

Between his limitation of his claim to "personal computers" and understand it as meaning not that the systems would be incapable of doing proportionally-spaced multiple fonts for print document preparation (like Bravo on the Xerox Alto in 1973), but merely that the system UI itself wouldn't use them, Jobs's claim is not absolutely provably wrong, but merely highly implausible.

Priority regarding inventions always is controversial since all ideas are based on previous work. The same discussion could be held about the Wright Brothers. Jobs’ strength was recognizing a good idea when he saw it and synthesis of apparently unrelated concepts, and the elegance of simplicity.

Prior to the LaserWriter, the vast majority of good quality printers were daisywheel. I had reams of line-printer print-outs with partially typed characters and wavy lines. High quality graphs were done with an X-Y plotter that alternated colored pens. To change fonts, one had to manually change the daisywheel or ball head on an IBM Selectric. Jobs was the one who pushed the industry forward by insisting on the jump to the LaserPrinter while consumers said they wanted daisywheel printers. We didn’t know about LaserPrinters.

He did the same thing for GUI. There was no demand for GUI prior to the Macintosh.

I recall an apocryphal tale that took place between Gates and Sculley (I don’t think it was Jobs).

To paraphrase it, Bill Gates approched Apple Inc. about licensing the MacOS and was turned down. He then stated that they did not reach an agreement that MicroSoft would proceeded on its own. At this point he was told that ‘there is no way MS will make as good a product.’

Bill replied, “You don’t understand, it doesn’t have to be as good, just good enough.”

Surprising that someone that into tech would not see that traditional medicine was the best route.

I agree; this is interesting. But maybe not all that surprising because Jobs seemed to think that his technology wasn't meant for the masses; his was meant for a 'special' kind of customer (fanboyz). He didn't have "traditional technology" and he wouldn't use "traditional medicine." Until push came to shove...his push and shove to the front of the transplant line.

Robert Cook Wrote:How is it "clearly false?" Under the hood Windows was not similar to the Mac OS, but the Windows gui was certainly a copy of the Mac gui.

It's not clear at all. Ever hear of convergent evolution? The principle is two unrelated organism can evolve to look and behave as if they share a common heritage when in fact what they share are similar environments. A analogous principle applies in design. There are countless examples. The Tupolev Tu-204 closely resembles the Boeing 757, in fact only a practiced eye can tell them apart at a glance, but one isn't a copy of the other. They look alike because they do the same job.

I'm not into Apple products. I think they're overpriced and sold via excellent marketing.

But I still think people posting with righteous indignation against the self-interested statements of a businessman are amusing. "That guy said that his product is better and more original?! ARGH!!!!" I know, I know, the world is so hard.

MB wrote:I recall an apocryphal tale that took place between Gates and Sculley (I don’t think it was Jobs)

That's likely to be very apocryphal indeed. By the mid-80s there were GUIs all over the place -- on the Mac, on Intel platforms, on the Xerox Star, on the Commodore Amiga... heck, there was even a graphical shell (xwindows) for the PDP-11 available in 1981. All of them were inspired by pioneering work done by Xerox, by Digital Equipment, by Stanford Research Institute, by AT&T, and by academics all over the world -- much of it public domain, there are very few patents pertaining to the "look and feel" notion. What's patent-able is who you get the look and not the look itself. Apple was the first company to create a GUI-based OS for the general public, that was their accomplishment and distinction. But to go on and on about Windows being a copy of the MacOS is to ignore history. Jobs was upset with Gates over Windows. So what? Ever hear of Apple Computer, Inc. v. Microsoft Corporation? That suit went nowhere because Apple was found not to have a proprietary claim to the GUI concept. Nobody does. It was and is public domain.

Times New Roman has fallen out of favor for online usage--those serifs "bleed" on imperfect monitors, making it more difficult to read. San serif is the standard for online readability.

It is not the fault of Times New Roman that you buy your monitors and/or glasses at the 99 cent store. Serifs improve readability; that is why they are used in the vast majority of books and magazines.

1) Technology aside, executives that really understand design are rare. I'm fairly certain that WIMP GUIs would have had robust type treatment at some point as the technology filtered from the designers actually designing them. But Jobs understanding and appreciation for design has made a huge difference in the way Apple products were designed.

2) The literature on the readability of serif fonts is actually somewhat equivocal. At least one robust study came to the conclusion that people read fastest in the typeface they are most exposed to. (If memory serves me right, the researchers compared people raised in different countries with different common newspaper and book fonts.)

3) I am a longtime Windows/PC user of the top PC brands (IBM ThinkPads before Lenovo, then HP Compaqs) who switched to a MacBook Pro this year. You pay a premium for Macs, but there's no question that my MacBook Pro is a significantly better device than any Windows machine I've used. The hardware is both more robust and more elegantly designed (two examples of the latter being the lid that closes without a latch and the magnetic power dongle that attaches without requiring insertion). The interface, expressed across OS and third-party applications, is consistent to a single core experience, making the system more intuitive.

Plus the new Apple arrived without being loaded up with OEM crap. That's worth many many days of my time.

Jobs can't be forgiven for the Macs of the 90s. Trash. And while the OS X and i-gear is ...an improvement..still not fast enough for most games....kids don't play half-life on Crapples (tho the high-end Apples may be up to it--for 4 grand...you get...speed of like an HP for $600)

Moose is correct...John Warnock & Charles Geschke created scalable fonts while at PARC. They began Adobe in 1982 and licensed PostScript to manufacturers of computers, printers, imagesetters, and film recorders.

In '85 Apple bought 19% of Adobe and in '85 they went public. Adobe developed Display PS for Next and one of the most successful collaborations in the industry's history began.

Actually the most widely used font in the world is Helvetica and it's digital progeny Arial.

Helvetica was designed in 1957 by Max Miedinger, based on that of Akzidenz Grotesk (1896), and classified as a Grotesque or Transitional san serif face.

Arial was designed in 1982 by Robin Nicholas and Patricia Saunders for Monotype, it’s classified as Neo Grotesque, was originally called Sonoran San Serif, and was designed for IBM’s bitmap font laser printers.

It was first supplied with Windows 3.1 (1992) and was one of the core fonts in all subsequent versions of Windows until Vista, when to all intents and purposes, it was replaced with Calibri.

"Freeman Hunt said...I'm not into Apple products. I think they're overpriced and sold via excellent marketing.

But I still think people posting with righteous indignation against the self-interested statements of a businessman are amusing. "That guy said that his product is better and more original?! ARGH!!!!" I know, I know, the world is so hard.

Or maybe I'm terribly cynical." I don't think your being too cynical, just framing the issue incorrectly. Jobs was not saying his product was "better or more original", he was saying that if not for him that a feature might never had existed. And to prove that point, he used a falsehood.

Now in the big picture, no big deal. He told a nice story to some graduating students.

But the issue here, first brought up by John Althouse Cohen, and supported by his mommy, was that Jobs was "joking".

A little late to the party here, and other people have already mentioned this, but the story Steve Jobs told is crap.

Employees at Xerox PARC started exploring multiple typefaces and proportionally-spaced fonts back in the early 1970s.

Two of those employees, John Warnock and Charles Geschke, grew impatient and annoyed with Xerox's handling of the project and started their own company, Adobe, specifically to turn those experiments into something marketable. Jobs licensed this technology from Adobe for use in Apple's products.

To be clear, Jobs was very familiar with what Xerox PARC was doing at the time, as he pretty much robbed the place blind (stole, not copied). I give Jobs a lot of credit for knowing what to steal, but the Macintosh was hardly original.

"And yeah, it is kind of pitiful to go so freaking dweeb anal about ancient geek wars trivia when someone has just died..."

I have a lot of respect for Steve Jobs and the empire he built.

However, I have just as much respect, and in many cases more, for the true pioneers of the digital revolution (Douglas Engelbart, and the various employees of the SRI Augmentation Research Center and Xerox PARC).

It's not about warring geeks, it's about giving credit where credit is due.

Quaestor - Apple Inc. and MS did have discussions regarding the Mac GUI. The details of what happened and the pithy retort are what is apocryphal.

Revenant - Proportional fonts, graphics, etc. were available. common seamless WYSWYG wasn’t! Steve Jobs was instrumental in bring that into common use.

I am not stating that Steve Jobs fundamentally created anything. But he did have the ability to see further than most of his contemporaries and to motivate, cajole, intimidate and inspire people to his vision.

On a personal note, 25 years ago I had the idea for a product. When I presented it to my “superiors” I was shot down as that was one of the stupidest ideas ever and I should stick to what I was doing. That product is now on the market. I had a very bright idea, but I was never able to convince anyone of my vision nor motivate them. I have experienced this phenomenon frequently where I feel like a prophet in the wilderness. I have the vision but I speak on deaf ears. Jobs had vision and the ability to get people to listen and be excited.

As a side note, the major advantage of the early Macs compared to the PC was consistent application interface. I used several dozen programs, but I may only use most of them twice a year. As a high school and college student I was very active in writing my own code, mostly on a PDP-10 and CDC-6600. Later on, I just needed to get the job done! I vividly recall trying to use Lotus 1-2-3 spreadsheet and having to relearn all the CLI. After about an hour, I quit. Then at home on my Mac, using a spread sheet whose name I forget, doing the operation in 5 minutes.

Early PCs, DOS CLI and early Windows, were great and far more cost effective if you used one or two programs all the time, such as Lotus 1-2-3 at work. If you were like me, the incremental cost of a Mac was well worth it.

Curious George, if it wasnt meant as comedy then why did the audience laugh? Are they getting a joke that Jobs didn't intend?

Clearly the audience got the comedic intent since of course they chuckled when he made the commenet.

So, althouse and son have it dead on.

As to whether we wouldn't have an emphasis on fontsand what not if the mac didn't come out, no one could prove.However, it's quite clear that it was Jobs who made that an emphasis. Gates had no clues about fonts when he put out windows.Jobs had it in his mind that windows should follow the same rules as desktop publishing, or publishing in general. He saw implications that Gates couldn't dream of when he put out his copy of the Mac OS.Bill's genius is that he saw that he didn't have to build the PC to get the OS out. By licensing it to others, his company could reap the benefits regardless of hardware manufactures. And taht was his genius.

But give credit to Jobs. All the aesthetics we see in computers are there because Jobs planted the seed. Give him the credit he deservers, even if you are a windoze user.Even today it continues. Who came out with the modern OS first? Apple. of course. Windows 7 is a response to OSX. Yes it adds some of its own features, but at it's core it's stil a copy. And of course all the smart phones are now copying apples's lead. So again, give credit.