Flexibility Pays Off for Franchise Solutions, a Benchmark Top-Ranked Lead Generation Portal

Franchise Benchmark's Industry Insight report ranked Franchise Solutions as one of the top franchise portals for 2013 in its May report.

Franchise Solutions is one of the most established franchise portals and generates thousands of sales inquiries a month for hundreds of franchise systems. The portal has earned a reputation within the franchise industry for innovation, offering programs aligned with their advertisers' evolving preferences for generating high-quality leads.

Kelly Mangum, director of marketing for Franchise Solutions, said things are looking better as the economy continues to improve.

"Many of our franchise clients have seen an increase in closes from our leads this year," Mangum says. "Over the last couple years we've been testing different advertising options for franchisors that are more consistent with the way people research franchises, and it is making a difference."

Text messaging inquiries and follow-up to increase the contact rate with leads.

A 'stickier' franchise portal experienceExpanding the way franchisors can advertise means Franchise Solutions tends to generate higher quality leads, Mangum says, because they can tailor different platforms to fit their particular organization. She says the company is also working to entice prospects who aren't quite ready to go all-in.

Mangum said Franchise Solutions has experienced an 18% increase in local optimized site traffic in the past three months.

Thomas Scott of Franchise Performance Group notes that successful franchise portals, like Franchise Solutions, are adapting to buyers' desires to self-guide the initial franchise discovery process.

"We often recommend Franchise Solutions to our clients," Scott says. "We really like the way Franchise Solutions can target local lead generation for specific areas and they were the first to link to franchisor's websites. Over the past few years, they have been one of our top portals for closed deals."