AI is not the future. It’s already here. It’s not quite Skynet, but we’ve made some pretty remarkable advances in artificial intelligence since IBM Deep Blue upset world chess champion Garry Kasparov in 1996. It can seem painfully esoteric, as evidenced a couple of weeks ago in HBO’s satirical comedy Silicon Valley.

Many B2B brands focus their SEO efforts solely on the national level. Different types of B2B companies have different needs, and for some, local search is not that important. See why companies with franchises or multiple branches and service areas should absolutely be paying attention to local search.