Mrs. Sung-Joo Kim greets invited guests at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM...more »

Mrs. Sung-Joo Kim greets invited guests at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010...CREDIT: M. Scott Brauer for the Wall Street Journal« less