Client Situation:

Gautam Rode, lead television actor of the popular television series 'Saraswatichandra', expressed his desire to explore the online medium to connect with his fans more regularly and approached us for the same. He required the development of a new website as well as the creation of social media properties, i.e. Facebook, Twitter, Instagram and YouTube accounts.

What We Did:

HGS Interactive designed & implemented a new SEO enabled website for Gautam Rode showcasing his work in the entertainment industry such as television and reality shows & his individual beliefs. The website also displays a gallery consisting of videos and images from his personal as well as professional life. A media section was also created to showcase various mentions of the celebrity in the press, radio & electronic media. In addition to this, we also developed an integrated Social Media Hub & Connect option for the fans to connect with the star freely by posting their comments.

We also created a Facebook page, Instagram and YouTube accounts and revamped the Twitter account for the star to interact with his fans on these social networking sites.

Website Strategy

Site interface was user-friendly & developed using cutting- edge technology with strong emphasis on personalization for the visitor.

SEO

The site was built to support Search Engine Optimization (SEO) which resulted in higher rankings on popular search engines thereby surpassing any false websites/pages created in name of the star.

Highlights:

Social Hub:

A social hub consisting of Facebook, Twitter & Instagram accounts was integrated with the official website to enable fans to gather personal news and information about the star's work & whereabouts through a single page.

Brand Image:

The website is customized with an Official Gautam Rode Logo to create a brand image for the star on the web.

Enhanced User Experience:

Single click navigation through tabs and scroll bars on the homepage accounts for superior user experience.

Increased Reliability

The Facebook Account was also verified to make it easier for fans to find and follow the star and increasing the reliability of the information provided on the page.