Trusst Lingerie is devoted to providing a more comfortable and supportive brazier through the use of engineering and industrial architecture. The company's founders, Sophia Berman and Laura West, were both industrial designers by trade before starting the company and they have translated their expertise into undergarments for fuller-busted women.

The inspiration for the Trusst Lingerie bra design comes from cantilevers, a structural element found in bridges. Further, the name of the company itself is a play on the word "truss," which is a key aspect of structural strength in all sort of constructions. By putting comfort and ergonomics ahead of pure aesthetics, Trusst Lingerie sets itself apart from many of the competing lingerie companies.

Trusst's bras are for fuller-busted women, with sizes that begin with an E cup.