What the hell was he thinking? He just wanted to turn up in people's search engines, at any cost.

But for what? And who?

Did he really want a Britney Spears fan to get “tricked” into finding his dark-progressive-metal record? Would that 13-year-old girl actually spend the 25 minutes to download his 10 minute epic, “Confusing Mysteries of Hell”? If she did, would she buy his CD?

I suggested he instead have the confidence to target the REAL fans of his music.

He put three semi-obscure progressive artists into his search engine description instead, and guess what?