Clean is simple: the beauty you want, minus the ingredients you might not. To get it just right, we scoured the scene, met with brand founders and experts, and asked you exactly what you’re looking for in clean beauty.

When you spot our Clean seal, you can be sure we’ve checked that this brand’s products don’t include the ingredients you’d most like to do without. It’s a curation of beauty bursting with innovation, big results, and powerful ingredients. And it doesn’t stop here—we’ll keep updating the ingredient list and adding exciting new brands as our clean movement grows.

All skincare, makeup and hair brands with the Clean seal have less than one percent synthetic fragrances.

Curious about what makes a Clean fragrance? Head to our fragrance page.

Clean is simple: the beauty you want, minus the ingredients you might not. To get it just right, we scoured the scene, met with brand founders and experts, and asked you exactly what you’re looking for in clean beauty.

When you spot our Clean seal, you can be sure we’ve checked that this brand’s products don’t include the ingredients you’d most like to do without. It’s a curation of beauty bursting with innovation, big results, and powerful ingredients. And it doesn’t stop here—we’ll keep updating the ingredient list and adding exciting new brands as our clean movement grows.