advice you ever received amazing

As an entrepreneur, Paul Buchheit -- who is one of the partners at Y Combinator and the creator of Gmail -- always said build something that a few people absolutely love rather than build something that a lot of people just kind of like.

For any startup entrepreneur those are some of the wisest words because it's easy to push out something that's kind of good, but it's really, really hard to push out something that's amazing.

That's what you should strive for.

What's the next big project you want to tackle?

I think we've really hit on something with the convergence of content and commerce in food, specifically in the way we tell the stories of the products and artisans we showcase.

We view ourselves equally as an e-commerce company as we do storytellers.

Video has always been a fascinating medium for me, and we've just started delving further into video-based content. Photography has always been core to our user experience, but I think there's an exciting opportunity for us to use video to take our content far deeper.