Quit Smoking and Enjoy Every Minute of March Madness -- It's a Slam Dunk for Your Health and Wallet

1-800-NO-BUTTS Doubles Californians' Success to Quit Smoking

SAN DIEGO, CA -- (MARKET WIRE) -- March 6, 2007 -- Stop missing the big game because you need a
cigarette break. If you quit smoking
today, you can watch every minute of March Madness because you won't have
to leave the room to light up.

"If you envy the stamina shown by college basketball players, commit to an
activity that will benefit your own health and stop smoking," said Sharon
Cummins, research director,
1-800-NO-BUTTS. "For smokers, it's
their shot to make a change and add change to their wallets. Fortunately,
there is free help for people who want to stop smoking or quit using tobacco."

1-800-NO-BUTTS offers free professional and confidential telephone
counseling for Californians wanting help to stop smoking, whether they
are currently addicted to tobacco, are struggling to stay quit or just want
information for a friend or relative. It also offers services to help
individuals quit chewing
tobacco and has experts on teen smoking.

"Most cigarette smokers and tobacco users want to break their addiction and
can really benefit from professional help through the process," said
Cummins. "Telephone counseling offers many advantages to those trying to
quit tobacco use including privacy, accessibility and affordability. And,
it works."

Studies conducted by researchers at 1-800-NO-BUTTS have shown that smokers
who got telephone counseling service were twice as likely to quit smoking
as those who didn't.

"Quitting smoking not only benefits your health, but your wallet as well,"
said Cummins. "A pack of cigarettes averages about $4.50 in California.
For a person who smokes a pack a day, you'll save nearly $1653 in your
first year of quitting."

In addition to telephone counseling, 1-800-NO-BUTTS offers quitting
information, advice and resources on its Web site, www.NoButts.org. It also recommends www.TobaccoFreeCA.com, a resource
for quitting smoking and eliminating tobacco everywhere in our daily lives.