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On Twitter, there are over 6,000 tweets sent every second. That adds up to more than 350,000 tweets every minute. As a business owner, those incredible stats mean two important things. The first is there’s no question that Twitter is a very active platform, which means having a presence on it can put your business in front of lots of potential customers.

The second important takeaway is trying to manually keep up with everything that’s happening on Twitter simply isn’t possible. While staying in the loop and engaging are key parts of building a strong presence on this platform, you need a tool to properly manage this type of activity.

When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were allowed to join. This transformed the platform into a place where friends and families could interact with each other. Eventually, Facebook allowed large companies to establish a presence on the platform. This was later expanded to businesses of all sizes. If you look at the other major social platforms, most have followed a similar strategy of initially focusing on individuals and then bringing in businesses.

When businesses first got on board with social media, a large percentage made the mistake of only using these platforms as a means for self-promotion. Since that strategy is almost always doomed to fail, businesses moved on to looking for a better way to engage with social media users.

The Importance of Listening First

The search for a better approach to social engagement led many businesses to the same conclusion. That conclusion is listening needs to come first. Because social media is all about conversations, listening is a must for finding opportunities to engage in an authentic and meaningful way. Although this approach may initially seem backward to the way businesses normally approach marketing, those that stick to this method realize it’s actually very powerful. Businesses can establish a strong connection by taking the time to understand customers and then letting them know the business understands what they’re saying.

How Agencies Can Help Clients with Social Listening

If you run an agency that does social media marketing for clients, they may want you to take the lead on social listening. And in many cases, a client may not fully understand the value of this type of activity until you’re able to show them real examples and successful outcomes.

In the past, social listening across multiple platforms could be quite challenging for a single brand, let alone multiple client brands. But thanks to Send Social Media, you can pull all this information into a centralized dashboard. This efficiency means you’ll be able to make the most of monitoring client brands and engaging in social listening.

Thanks to the features of Send Social Media, it’s possible to take full advantage of activities like listening to industry conversations to get a better sense of your client’s niche, identifying customer pain points to create better content and finding potential brand advocates for your client. Being able to easily manage these kinds of activities will have a noticeable impact on clients’ customer experiences and brand images, which in turn will allow your agency to charge a premium for the value you’re delivering.

Consistency is one of the most important elements for a business to find success with social media marketing. Far too many businesses give up on social media channels before they have a chance to gain real traction. One reason that it’s so common for businesses to give up is they feel like these activities are taking up too much time and not delivering enough returns. Plenty of businesses simply don’t have the team resources needed to stay on top of social media on a daily basis.

If these kinds of issues sound familiar, your business is in the perfect position to harness the power of social media automation. When done correctly, this type of automation can keep your social media efforts running on a consistent schedule. It will also free you and any members of your team up to actually have time for engaging with people through social media. So if you want to get on top of social media marketing for your business and avoid feeling like you’re stuck on a hamster wheel, here are a few tips for getting started with automation: Continue reading →

Learn the most effective marketing strategies to grow your business online fast! Discover the secrets top marketing professionals are using to win with SEO, Content Creation and Social Media. Don’t miss this opportunity to see how you can successfully build your business online.

This session will be presented by Michelle Hummel who was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training.

This session will be presented by Michelle Hummel who was recently nominated for the Woman Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training.

Want To Learn How Personal Branding With Social Media Can Help Attract More Leads To Your Business?

This training will address how to market yourself online professionally as a Business Owner. Many people Google your name as the CEO and depending on what they find – may or may not choose to work with you. We will dive into best practices for LinkedIn, Twitter, Facebook etc.

If you are a: Consultant, Author, Coach, Agent, Advisor, Job Seeker, CEO, Entrepreneur, Small Business Owner or Speaker then this training session is a must attend!

What does it take to create a positive personal brand? You are the CEO of your own brand, it’s up to you to make or break your image. We will show examples of those who do it well. We will help you choose three positive brand words and teach you how to implement them to define your brand. If you believe in yourself, others will too.

Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter! So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? This is what we we’re talking about.

Join us for a fun network, learn and social hour at CC library Newport Branch!

WHEN: Thursday, October 12 11:30am – 1:00pm

11:30 – 12:00 Network & Collaborate
12:00 – 12:05 Guest Speaker

12:05 – 12:50 Social Media Training
12:50 – 1:00 Questions

Presented by:
Web Strategy Plus CEO: Michelle Hummel

Bring yourself, your friends, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

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About Send Social Media

Join the thousands of small businesses who use Send Social Media for Social Media Management, Email and SMS marketing. We offer a platform for engaging with customers, measuring results and monitoring your brand across 30+ social networks all at once.