COVID-19 – the challenges for communicators and marketers

Rapidly developing scenarios like Coronavirus mean a shifting landscape for communicators and marketers. As a specialist healthcare PR agency, at The Tonic we’ve been in constant contact with media and have an excellent grasp of the scale of both the barriers facing businesses and the opportunities.

A few actions we’re taking:

1. Plan. This is crucial in a fast-moving environment. Consider all potential scenarios, do what you can to mitigate risk. Prepare for the worst, hope for the best.

2. Be flexible. Our agency is well equipped to use video conferencing, instant messaging and cloud based project management. If you don’t, there’s no time like the present to get up to speed, and our Head of Digital James Dixon can lend a hand.

3. Stay informed. Knowledge is power. Consult authentic sources to keep up to date on the issue.

4. Be kind. This may be a stressful time for your colleagues, suppliers and customers. Be nice to each other.

If you’re unsure how you should be communicating during this unprecedented time, contact us here to find out how we can help.

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