Big & Rich, one of the most truly original musical forces ever unleashed on country music, announce they are starting 2014 with the formation of their own new label, Big & Rich Records, and a unique new partnership with Kobalt Label Services (KLS).

As Kobalt Label Services second country signing, Big & Rich joins superstar artists such as Martina McBride, Prince, New Kids On The Block and Nick Cave & The Bad Seeds who are using KLS' suite of customized services and self-releasing their music with a great deal of freedom and control over marketing and distribution.

Recorded in Nashville, the as-yet-untitled album, which was produced by John Rich and Big Kenny, is the award-winning duo's fifth studio album. Their first single, "Look At You," which was written by John Rich and Shannon Lawson, will be shipped to radio soon.

"2014 is a new milestone for us. We're completely invigorated to be working with Kobalt and New Revolution and taking this new approach for this exciting album. The music is very fresh, and we're in a new creative groove which we hope our fans and new audiences will like," said John Rich and Big Kenny in a joint statement.

New Revolution Entertainment (NRE), CRB's 2013 Independent Promotion Company of the Year, will oversee all aspects of national radio promotion. The company is headed by veteran independent radio promoters, Rob Dalton and Jeff Solima.

"All of us at NRE are over the top excited about this partnership. "Look At You" is a very obvious sounding commercial smash. This project is top shelf and deep with big singles," said Dalton.

Diarmuid Quinn, President of Kobalt Label Services North America, said: "I'm thrilled to be back in business with Big & Rich and I treasure my relationship with John and Big Kenny. We were lucky enough to sign them during my tenure at Warner Brothers and they're two of the most prolific and creative artists I've had the opportunity to work with. They've delivered an incredible studio album to us that we are eager to help bring to the world. "