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Kristi McCormick

Kristi McCormick

Casting/PR

Founder of casting/PR agency, Matchbook Company, Kristi has over fifteen years of expertise in casting, talent management, marketing and advertising. Matchbook was established in 2009 as a consulting company on talent buying and negotiations for major industry advertisers. She has cast and negotiated talent-based programs with clients including TAG Heuer, Starwood Hotels, Bloomingdales, Barneys, Donna Karan, Banana Republic, Rockport, Krug, L’Oreal, Revlon, John Frieda, and Estee Lauder.

She advises advertisers on partnerships and collaborations for PR, Print and TV advertising, and overall marketing based initiatives. The staff of Matchbook is made up of former magazine editors from publications including Lucky, Oprah, Life & Style and Conde Nast Traveler. The company has been covered in Brandweek, PR Week, Financial Times, WWD, ABC, and Fortune magazine.