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Michael&nbspCunningham

Contributor, Property Management Insider

Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of PropertyManagementInsider.com. He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

Pet-friendly communities continue to be a desirable amenity, as well as a leash to bring in new apartment residents and retain others. Industry experts agree that a grassy park or designated area for dogs to stretch their legs, have a catch with their owner or do their business helps lease units and can command increased[…]

As a recent addition to the affordable housing realm, I’ve had to adjust my approach to the areas of opportunity an ancillary revenue and utility management person would generally operate in. Utility management specifically has taken on a new focus. I’m used to categorizing properties by building type, then benchmarking the buildings in each category[…]

A detached garage with a small shop area went up at the Blackwell residence in 2017. Everything you’ve heard at multifamily sessions or read on Property Management Insider and other industry publications is true about the pitfalls of today’s construction industry. There’s far too much work to go around—at least in Texas—for the amount of[…]

In a market crowded with business intelligence software solutions, how do you know which one provides relevant and accurate data to help your business? Here are the five factors that are critical to helping your business achieve substantial results across its portfolio: 1. Competitor benchmarking: Self-service benchmarking tools can reveal where you stand against the competition. […]

There are a lot of wonderful ways your property can celebrate the season: lights around the property, in-office decorations and community holiday events, but there’s an important, yet unpleasant aspect that it pays to push: holiday safety. While no one likes to think about crime during the holidays, criminal mischief can take a larger toll[…]

In order to be competitive in today’s marketplace, small to mid-sized properties need robust reporting capabilities that offer customized, accurate, detailed reports for each and every stakeholder. There are affordable, competitive solutions available for commercial property management. You can expect these seven features to come with RealPage Commercial Property Management, all at a reasonable price:[…]

Because businesses big and small are more visible than ever, the power of corporate social responsibility has become larger than life. That feel-good culture of a company and its perception within the community defines an organization beyond its financial success. Good corporate social responsibility (CSR) is giving back to employees, customers and the community. However,[…]

Panelists speaking at the 2017 Marcus & Millichap Multifamily Forum in Dallas acknowledged that multifamily’s techno buzz is alluring but advised keeping a finger on the human touch when considering what amenities to pursue in the future. The expense and implementation of smart technology can lose its luster compared to a hands-on environment that promotes[…]

For properties to stay relevant and competitive, it is a must to strengthen staff purchasing power. Upgrading and training exceptional talent helps to ensure success both now and in the future. Empowering your staff with comprehensive spend management software will fully equip them with the skills and tools necessary to wage battle every day. Here[…]

National Multifamily Housing Council President Doug Bibby is up for another big challenge, one that may consume the rest of his career in the apartment industry. With apartment demand projected to reach an additional 4.6 million households by 2030, he’ll have plenty to work on. And it may be no different than in 2001 when[…]

How much impact does a typo have on your apartment marketing or resident retention efforts? Maybe not much, but why take the chance? Here are six copy editing tips to make sure your message is on point.

Chances are that many of your renters and prospects haven’t given a great deal of thought about how they’d prefer to go through the leasing process. I will wager that online leasing will win virtually every time. Here’s why.