I work on building event-level analytics enablement eco-systems at GroupM, the world's largest media investment company. I run day-to-day scrum, manage product backlogs, gather requirements from users, collaborate with engineering to execute a long-term roadmap, and evangelize products to global teams. Key challenges I deal with are building the best infrastructure to scale for the particular needs of our industry to democratize data analysis in a complex and competitive space with an increasingly stringent regulatory environment.