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Wednesday, December 21, 2011

6 Must Read Books for Association and Nonprofit Staff

These six (6) books in six (6) categories offer association and nonprofit organization staff professionals great insight into the changes coming and detailed steps that help lead the way.

These really are "must read" books for those interested in keeping their organizations at the forefront of 21st century associations and nonprofits.

Category: Association & Nonprofit GovernanceTitle: Race for Relevance Authors: Harrison Coerver & Mary Byers, CAEContent: Helps answer key question: How can my association prosper in the future?radical Changes for Associations. Race for Relevance provides no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow.

Category: Cause MarketingTitle: Cause Marketing for DummiesAuthors: Joe Waters and Joanna MacDonaldContent: This is a great “nuts and bolts” book on how to develop and implement cause marketing, a strategy nonprofits and association should be considering.

Category: PR & MarketingTitle: The New Rules of Marketing & PR Author: David Meerman ScottContent: A powerful book – filled with great content and case studies – that helps you see the changes in PR and marketing and provides ideas for the future. A most read for any association or nonprofit CEO and/or PR/marketing exec wanting to manage the reputation of his/her organization.

Category: Content ManagementTitle: Get Content. Get CustomersAuthor: Joe Pulizzi and Newt BarrettContent: Not Joe’s most current book but an important one for association and nonprofit executives. Whether you know it or not, managing content (regardless of media platforms) is a key element of today’s association and nonprofit organizations. This book helps you wrap your arms around the concept of content management and provides a resource worth sharing with leaders and staff.

Category: MembershipTitle: The End of Membership As We Know ItAuthor: Sarah SladekContent: With more than 75 million millenials entering the workforce in the next 10 years, associations and nonprofit organizations face rapid change if they hope to engage this cause-oriented generation as members or donors. This book helps associations and nonprofits examine their membership models in light of the influx of the “massive” numbers of millenials

1 comment:

Many boards of directors are aware of its function as a fundraising arm to the organization. It is essential to recruit board members who not only believe in the mission, but can financially and politically further its purpose. accenture consulting

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Strategy | Content | Discovery

Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. My research extends beyond traditional association sources. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.