I see the tigers have linked up with the Sheffield Steelers ice hockey. They are going to offer a some kind of discount to the Steeler's season ticket holders which is great news but they could by missing a MASSIVE opportunity here.
Why not offer £5 a meeting vouchers to be used for say 2 meetings valid until the end of April to ALL Steelers fans. There will be over 7000 fans at the ice hockey on Saturday night! Both sports are very family orientated with ice hockey season just about to finish and the speedway about to start.