​Diana Bourgeois, Professional Marketer

Throughout my years of working with incredible teams in international companies to positively impact brands, reputation, and growth, I have often deployed the strategic process of planning, executing, and measuring high level content marketing and social media campaigns. Even as social media, PR, content, and SEO morph into a hybrid marketing mix that combine with other media rich content like streaming, video, print, and email, all factors must come together to deliver branded impact while managing the risks to brand reputation. To be successful, a brand must stay fixed on strategy as it moves through the channels of distribution and provide continuous engagement that meets the needs of each respondent at their personal "I want to buy" micro-moment.

This is the primary reason why I wanted to be certified by Hubspot for Inbound Marketing. Successful content meets the consumer exactly where they are in the buying cycle and delivers impact at the moment of decision. From the first-time Google declared “Content is King,” the definition of content has morphed over and over again to stay relevant to users. Content providers must know their audience so well that the content stream is seamless. It all comes down to understanding you customer and delivering what they want to see (perhaps before they realize they want to see it).

The whole world is going social media blind due to the large amount of information crowding a feed and competing for attention. I can make content stand out in the mass of posts and videos people see every day.

Diana Bourgeois, Professional Human Being

I want a place to be both leader and learner. As I completed the Leadership program and moved on to serve two years on the Board of Directors to train the next generations of leaders in our community, the one thing that I have learned is that leadership starts with service to others and educating people to grow into their potential. To reach out a hand or use a platform to speak for others is good, but not enough. I believe we must go about the work of actually changing the world. I believe we can do just that…change the world one life, one company, and one community at a time.

​My resume, case studies, eBooks, and samples – I believe – represent me as a professional person. What I hope speaks louder is me as a person that knows that it is the moments you invest in people that pays off the most in the end.

MAGIC MARKETING USA | SOCIAL MEDIA SECONDHybrid Marketing Consultant and Social Media Content Writer, 2006 to PresentPartnering with well-known companies around the world to design and execute strong social media strategies steeped in successful SEO processes that meet client objectives, grow their brand engagement, and protect their reputation across all media.

Measurement and Tracking – Assess social media marketing strategies to determine ROI. Identify and tap into new channels to optimize ROI and fuel growth using Google analytics, SEOmoz, and other measurement tools. Successfully create blogs ranking at PR6, built Facebook / Twitter fans in the thousands (organically - without ads or buying fans) within a year, Pinterest pages that have over 10,000 people in less than three months, and Facebook pages with the average post virility of my Facebook accounts are between 18% to 49%.

Reputation and Brand Management - Continuously monitor online public relations issues and ensure the success of client programs including social media policies for employees and emergency social media plan.

Community Engagement – Develop engagement models that result in increased participation across all social channels include contests, pin-to-win, and share worthy content.

Consultation and Training – Presentation of consulting and training seminars to turn users into masters of social media.

LBM (Location Based Marketing) – Targeting certain demographics audiences in a location by building a social media funnel using online marketing methods such as QR codes, check-ins, re-marketing, newsletters, deals, texting campaigns, and mobile apps.

Online Advertising – Creation and deployment of social media ads optimized with content and images to promote goals and measure progress.

Education

Master of Arts in English, Clemson University, Clemson, SC

Bachelor of Arts in English, University of North Carolina, Wilmington, NC