Web Browsers

A web browser (commonly referred to as a browser) is a software application for retrieving, presenting and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier (URI/URL) and may be a web page, image, video or other piece of content. Hyperlinks present in resources enable users easily to navigate their browsers to related resources.Although browsers are primarily intended to use the World Wide Web, they can also be used to access information provided by web servers in private networks or files in file systems.The major web browsers are Firefox, Internet Explorer, Google Chrome, Opera, and Safari.

Mozilla announced the release of Firefox Focus, a private web browser for iOS devices. The application was designed to block ad trackers and other trackers that “follow” users around the web. The Firefox Focus browser contains no traditional tabs, menus or pop-ups. Instead, when users open the app, they are presented with a text-entry field where they can type a search term ...

… By David Cohen on Jan. 19, 2016 - 4:30 PM Facebook appears to be testing a new Web browser for its flagship mobile applications. BBC journalist Henry Wilmer shared the image below in a tweet shared by The Next Web, which reported that new features include: The ability to input another URL. A bar on the bottom offering information on how…

… Mozilla has announced the release of its Firefox Web browser app on iOS devices. The app allows users to connect their Firefox account to access their browsing history, tabs, saved passwords and bookmarks within the app. The browser’s tab management feature allow users to switch between multiple windows by pressing the tab button in the top…

… webpage can also slow down users’ Web browsers. This rule could have significant effects on the entire ad tech industry. Hybrid demand-side platform/data-management platforms such as Turn would not be affected. But standalone DMPs, such Krux and Oracle Data Cloud (formerly BlueKai), would be put at a disadvantage because it would make campaign…

… Efforts 1. You Sense a Need to Move Away from Outbound Marketing There’s a chance your company is still utilizing traditional marketing tactics – sending direct mail pieces, using billboard space, purchasing ads in the Yellow Pages or buying call lists. These tactics have been around for a while, but are you able to measure their success in driving…

… The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection…

… is for customized, context-specific, location-specific marketing experiences." In fact, I would argue that audiences are becoming so aggressively mobile that the question is not if your audience is aggressively mobile but how aggressively mobile your audience is. Consider that three out of five consumers use a mobile phone to search for local…

… The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross…

… as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

… as the basis for HTTP/2, a replacement to the current network protocol that powers all Internet web traffic today. While technically HTTP/2 is still an evolving specification, many web browsers, web servers, networking devices, and websites already support both SPDY and HTTP/2 in its current form. While there are some subtle differences between SPDY…

Sponsored content in the New York Times Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it.

… to calculate user engagement. It is not possible to determine where most traffic is going in a site with a single page. Not Always Browser-Friendly: It might be possible that a parallax page does not work properly across all Web browsers. A page can run properly in Firefox but fail to do so in Google Chrome. The same can happen in the case of Internet…

… years ago, such as using RC4, would today leave your site unsecured. You should always maintain vigilance and make sure you trust your sources. TLS Areas that need TLC There are 2 areas of TLS that can harbor performance problems: Encrypting the data. Data sent back and forth between visiting web browsers and your web server must be encrypted…

… today, remains a case study for launching so-called “net-roots” campaigns. Ten years later, email marketing is a staple of political campaigns large and small. Whether you’re an Obama supporter or a Glenn Beck fan, an Amnesty International member or a diehard Ted Nugent fan, there’s a mailing list catering to your interests. 2011: Emails get…

… test your redirect by simple visiting your old URL; if you’re immediately taken to the new URL, it’s working. The 301 Redirect and Inbound Links You might have heard that using a 301 redirect can lead to losing 15 percent of your "link juice." Many sites quote Matt Cutts, Google’s head of Web spam, as having made that statement. To the contrary, Cutts…