Brainchild of Pablo Rivera and Mark Eve, < a href="http://www.selfridges.com/GB/en/cat/beauty/3ina/"style="text-decoration: none"><font color="black"><b>3INA</b></font></a> offers a bold, brave new approach to beauty - designed to enhance rather than alter. Give your skin a boost from the base up with this incredible multi-tasking <b>primer</b>. Formulated to mattify, it preps the complexion ready for foundation application while light reflective particles add radiance and blur over pores and wrinkles for an always seamless finish.