PRODUCT HIGHLIGHTS

"i love this concealer! the fair shade is kind of pink but in a brightening way! i just wish there was a yellow undertone in like really bright like the fair because of my skin tone! but they're so creamy and i love them!" in 1759 reviews

"first bizarre point about the concealer before we get into the pro's is that this oxidizes within the container. if it didn't do that i'd be giving it a 5 star review. i purchase both fair and light to mix together (fair number 15 is actually lighter than light number 10 so watch out). however less than a week of having the fair shade it will oxidize within the tube and turn much more yellow in tone, which is so bizarre. i keep buying however because i'm a fan of the product.the consistancy is really pleasant! it's a healthy mixture between cream and liquid and blends really well. i'll use the real techniques concealer brush and my fingers to blend or let my beauty blender do all of the work, depending upon the day. this sets really well under the eyes and won't budge if you set it in place with a powder. however, if you're against powder and you choose to not set this product be prepare for a crazy amount of movement and transfer to your lower lash line. other than the oxidizing issue i'm a big fan of the product.price point is great especially since ulta regularly has buy two get one free on maybelline's entire line!" in 1128 reviews

"this is my favorite concealer. it is hard to find a shade with the right undertone though so i just mix two shades together, which is a con because that means i am having to buy more product just to get one shade. it is great for the under eye and for blemishes, it is light weight. alot of people say it is a dupe for the nars radient and creamy concealer, i do not know if that is true or not because i have not tried the nars concealer. but i do know that i will continue to buy the [product:maybelline-fit-me-concealer] " in 839 reviews

This was one of the first concealers I've ever used! I thought it was great until I branched out a bit more. I've found others that I like more. This one does have good coverage, but make sure to set it! It will crease if you don't

I love this concealer !!! It's especially a favorite of mine because of the brush, makes it so much easier to apply. Completely buildable and easy to blend. Plus it's super cheap, it's definitely something I buy over and over again!

I bought this product a bit ago, when I was just starting out with makeup. It has good coverage, doesn't tend to crease, and is cheap! It's perfect for newbies, or experienced addicts, who want a good product, without emptying their wallet. Definitely would recommend.

This product was too dark compared to its matching foundation, which made it hard to blend. It was long lasting, but was not easy to apply. I prefer COVERGIRL Fresh Complexion Concealer which isn't in my local stores anymore.

This is a holy grail for me. I absolutely love this and the age rewind. I catch myself using this over more expensive, high end concealers. I love the coverage and the finish of this. I will not let myself run out - it’s my favorite for sure.

I would consider it medium coverage. I use it more for undereyes. Since i got a lighter shade than my skin color it’s brightens up the under eye really well. It’s blends out really easily. It would be better if it had more coverage.

I love this product so much because it conceals all of my under eye circles. This is very easy to apply and blend into my skin. The packaging is pretty nice too. I would recommend this to anyone who has really dark under eye circles.

I use this concealer for undereye. The shade range is lacking, but its an alight concealer. I find it isnt too long lasting nor is it full coverage, but its not bad for the price and does the job okay.

ONE OF THE BEST CONCEALERS IN THE MARKET RIGHT NOW! Medium coverage and not cakey at all. Hides dark circles and blemishes. Easy to blend out. And just amazing! I hope you go ahead to ulta or any drug store and get your hands on em!

I am NC40-42 and I use the Maybelline Fit Me concealer in Medium 25. It's not the best skin color match, if you're looking for a skin colored concealer, as it's lighter than my skin tone. That said, it's great for brightening the under eye area.

I use this over my MAC Pro Finish concealer. The MAC concealer has a peachy finish and neutralizes my dark circles and this concealer then just adds the finishing touch of brightening. If you are my skin tone and are looking to cover up under eye darkness, this concealer alone will not do the job.

Does it crease? Yes. I don't think there exists a single concealer that doesn't crease. But the creasing isn't the worst I've ever encountered, so I am satisfied enough. Just set it with a finely milled finishing powder.

Overall, I feel like this is a great dupe for NARS Radiant Creamy Concealer.