Its very similar to both dog and dawg, however this variation of the word has a different pronunciation. Unlike dog and dawg, doeg is pronounced with a strong annunciation on the "o" syllable. It sounds like it is spelled doooooeg or doe-g, rather than simply dog.

In the movie I Love You Man, Peter Klaven calls his friend Sydney Fife on the phone and says, "I'm workin' like a doeg."