The long-awaited Wii Shop gift feature has launched in both Europe and the US! Now you can send your friend(s) VC games! Naturally you have to pay for them first, and there's no discount or anything, but hey, surely you want to let your friends enjoy Urban Champion as well, right?

We think Urban Champion is the perfect gift for that friend you love (Or hate!)

The full quote about the feature from today's press release is as follows:

Later in the day on Monday, Nintendo will make your holiday shopping just a little bit easier. If some people on your gift list have visions of classic video games dancing in their heads, you're in luck. Starting this week, Wii Shop Channel patrons can use a new Gifting feature to send games to other Wii owners with whom they've traded Friend Codes. It's an easy and inexpensive way to give your fellow Nintendo buffs the gift of a classic game - no wrapping paper required. And don't worry about duplication. If your friend already has the game you're trying to give, you'll get a simple message and be bumped back into the catalog to continue shopping.

So then... I can finally send Ninja Gaiden to my friend so he can see how awesome it is and stop making jokes about "GAIden" even though it is not (I think it isn't...) pronounced gay-den but guy-den. XD Sending him Solomon's Key wouldn't hurt either.

I was hoping I could get a friend in England something for christmas via this, but alas, country locked. Bad move Nintendo, I would understand if it was to block people giving NTSC games to PAL or viceversa, but EU/AU has the exact same list of games except for the for AU having Axelay instead of that Contra game (I think)

You guys forgot to mention that the Wii Shop Channel Logo before you choose start has changed. Now instead of different colored boxes with the word Wii floating around, it'll do the same thing but one of them will turn into a shopping bag. And any game that says "Redownload" Now says "Downloadable." But everything is still okey dokey so yeah.

It is country locked, probably as a lazy workaround 'cause NTSC and PAL machines can only select countries in their own region anyway.

HOWEVER, there's absolutely nothing preventing you from temporarily changing your country to match the one you want to send a gift to. I sent a gift to a UK Wii by setting my own country as UK, worked just fine. Rather silly that you should need to do this, but at least it works.