I guess its whatever floats your boat. If an interior was that important to me and I wanted a really nice interior, I wouldnt buy a BMW. This is a Limited Edition - with Limited colour choices. Individual Packages are already available on the M3 and I could buy an '11 with the comp pkg and individual pkg for probably less than this. Thats my point - and a true individual pkg would be more exclusive.

47 cars in 3 colours is very far from being unique.The car that I am being offered to replace my M3 with at this moment has 2 cars coming to Canada.That is a unique car not 47 of a dress up package with no performance improvement that is $16000 over a normally ordered M3.That just does not make any sense to me as somebody that tracks his car and uses the performance that is offered.