Welcome to THE NEW FOREST FRUIT Co.

Situated between the Solent and the New Forest National Park, we are in the ideal location for growing the earliest, sweetest strawberries and blueberries to be found in the UK.

NFFC was formed in 2008 by Sandy Booth and John Boyd to develop a family business originally established in 1911.

Sandy and John are both proud of their Scottish ancestry and adopted their respective tartans as the new business logo.

From the outset Sandy and John were very clear about their objectives for the business: Professional, responsible, progressive and pride.

This website is a small window into our business, we hope that whether you are considering coming to work with us, wish to visit a modern fruit farm in a wonderful area or are just curious about how and where your punnet of strawberries was grown, you will find something of interest.

Strawberries, a timeless delight:-

‘Doubtless God could have made a better fruit, but doubtless he never did.’

From the Complete Angler by Izaac Walton circa 1653

Penerley Farm Winter Storage Resevoir.

We are extremely happy with our reservoir at Penerely Farm. This is a newly contructed 45,000 square meter lined reservoir with associated pump and pipework for the storage of winter water and subsequent summer irrigation of soft fruits.

The reservoir was built with support from the EU and Defra as part of the Rural Development Programme for England 2007-2013.

Note: Female average earnings appear higher due to the number of female pickers (higher rate because of bonus picking). Also female workers arrive later for the picking season, therefore higher proportion of pay includes picking bonus.

Latest News

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23 Mar 2018 3:05 pm

2018 Recruitment

Our recruitment for this year is complete, but if you would like to put your name on a waiting list, please email recruitment@newforestfruit.com PLEASE BE AWARE OF ANYBODY THAT TRIES TO CHARGE YOU MONEY TO COME AND WORK FOR US. WE DO NOT CHARGE ANYBODY TO COME TO THE FARM.

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23 Mar 2018 3:03 pm

2018 Season

Congratulations to Sandy Booth who, from 20 November, 2017 became the sole owner of The New Forest Fruit Co. Ltd. The 2018 season has started and we look forward to the months ahead.