Amway, NBA teams work together to raise funds for kids' nutrition

Network marketing giant Amway has teamed up with two NBA teams and a nonprofit organization to call attention to the malnourishment of children worldwide.

Amway will team with the Golden State Warriors, the Orlando Magic and Future Fortified
, a global nutrition campaign of the Global Alliance for Improved Nutrition (GAIN), to raise awareness and funds to help children live, grow, and learn through access to good nutrition.

The campaign kicked off at a Dec. 3 Warriors home game in Oakland, CA and continues at a Dec. 14 Magic game in Orlando, FL. The awareness- and fund-raising efforct includes a new online video
, pre-game events and on-the-concourse activations.

According to GAIN, millions of parents around the world can’t provide their children with the simple nutrients they need. This is an urgent problem, because if children don’t get essential vitamins and minerals before they turn two, the damage is irreversible. Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide, has contributed to stunted growth of 200 million children worldwide, and can lower a child's ability to learn, even limiting IQ by 10-15 points.

Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday. Home nutrition packets make it easy for moms to mix vitamins and minerals into their children's meals, nourishing them for only pennies a day. This has proven to significantly raise IQs and reduce deadly diseases such as pneumonia.

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