The story originates from Flo Combat’s Jeremy Botter, who confirms the sale from multiple sources, although Wrestling Observer’s Dave Meltzer claims that UFC is denying Botter’s story. In particular, Meltzer notes that the company has gone as far as to send Botter threatening letters over the report, claiming it’s “injurious” to the company. Basically, there’s a story here, but nobody wants to go on record just yet. Regardless, if a sale has been finalized, it probably won’t be officially announced until after UFC 200 on July 9.

As for the sale, the lion’s share of the money for the deal appears to be coming from Dalian Wanda Group and Tencent Holdings, which is China’s largest internet portal. However, The Kraft Group and WMG-IMG would be the North American faces of the company alongside Dana White, who is expected to remain on as UFC President.

Source: YouTube

If nothing else, keeping Dana on-board is a good sign, since it shows the new owners don’t really want to rock the boat too much. That said, it should be interesting to see if there will be any changes in the business model in the months and years to come. I can’t even necessarily think of anything that really needs to change, honestly. UFC 200 is poised to do well over a million buys, so I’m struggling to think of any new approach the new owners would need to bring to the table to further propel UFC’s success. But that’s why we have a comments section, after all.