What?

Our brief was to create a digital launch for the swipe-motion based Nokia N9 – a revolutionary mobile device. The website http://swipe.nokia.com was planned to go live three months before the actual device hits the stores.

Our challenge was to introduce a completely revolutionary way of using a mobile device without people actually being able to try it out themselves. How to create a clear benefit message of the game-changing UI to consumers?

To whom & why?

We were asked to introduce the new revolutionary N9 device with the swipe motion -based UI to the consumers on a global scale.

One basic rule of storytelling was "show, don’t tell". This was our starting point. We had to introduce the new user interface without people being able to take the device in their hands and try it out.

This in mind, we understood that everything had to be interactive on the site. People rarely tend to study on how new things work, so we wanted to show them.