Microsoft Research Project

We would like to do a simple research project, comparing the level of
advertising for software over the past decade in two popular magazines
which cater to consumers who own personal computers that use the
microsoft operating system: PC Magazine, and PC World.
Our hypothesis is that there has been a dramatic decline in the percent
of advertisements in these magazines for software (with a corresponding
percent shift in ads for computer hardware). If true, this is evidence
that is consistent with the view that the market for mass market desktop
software applications is less competitive today.
It would be very helpful if people could send us some older issues of PC
World or PC Magazine, since we have not kept them. Thanks much for any
older issues. Our mailing address is P.O. Box 19367, Washington, DC
20036. For deliveries to the office directly (by UPS or other
non-postal carriers) use 1233 20th Street, Washington, DC 20036, Suite
401.
Thanks. James Love <love@cptech.org>
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James Love | Center for Study of Responsive Law
P.O. Box 19367 | Washington, DC 20036 | http://www.cptech.org
voice 202.387.8030 | fax 202.234.5176 | love@cptech.org