A former student of mine, Gareth Main, has launched his own magazine, and on the whole I’m pretty impressed with his business model and online approach. Bearded Magazine covers the independent music industry, is free and distributed through shops, and already has a website and (well designed) MySpace page. Users can subscribe to receive email updates, view online PDFs (with hyperlinks – although these could be better signposted), sign up to an RSS feed, talk on the forum, browse the photo gallery (by band, venue, category or photographer – nice touch), and listen to podcasts. The user can also order a physical copy of the mag through a Paypal link

The Telegraph is showing some impressive innovation over at its football pages – video highlights of the weekend’s matches is one thing, but more impressive for me is the Flash application that allows you to look at match stats you wouldn’t even get on Sky: preferred passes, ‘density’, orientation (percentage in attack or defence), balls played, possession winning, and even personal statistics for each player. It’s like having your own ProZone.

What the Telegraph clearly understand is just how sad and anal us football fans are. Now I can see that new Bolton signing Jlloyd Samuel made 21 good passes out of 34, whereas the much-maligned Nicky Hunt made 30 from 38. (Next time you meet me, make a mental note not to mention the football.) The Guardian looks very, very flat indeed by comparison.

“respondents reported using many of those brands daily or, in the case of Internet news sites, many times a day. The reasons given for visiting a number of sources included “every news event has at least two sides,” to “get all the facts,” to “form my own opinion,” or to find specific types of content, such as local news.”

Secondly, the internet is the second “most useful” medium, after television – 8% ahead of newspapers.

There’s some cute categorisation of news consumers based on motivation: “citizen readers,” “news lovers,” and “digital cynics” make up a combined 75%, with the other quarter consisting of “traditionalists”, “headliners”, “uninvolved”, and “few main sources” (not quite so catchy, that one). Click the link for more pigeonholing.