Time has passed since the Panda 4.0 update and there’s still a lot of talk around this subject. At that time, the headlines were filled with words of panic, which foretold an impending doom. Yet, time proved that the latest Google Panda shouldn't be brought in discussions in terms of penalties. Instead, targeting and deranking low quality content would be more appropriate concepts to bring into discussion. So it seems that the Panda update should affect the ones who do not comply with Go [...]

In the last week, many speculations have been made regarding what Panda 4.0 has really impacted in terms of ranking and site. As Google representatives didn't feel like talking too much about what this update is really about, the SEO world was caught on fire by suppositions and advice about how we should effectively stay safe in front of the big angry Panda. It's indeed a bit early to draw 100% guaranteed conclusions about what the 4th Google Panda is impacting. Yet, we think that the best to [...]

Less than 24 hours ago, Matt Cutts, the head of the spam team from Google, announced via Twitter that Google is rolling out the Panda 4.0 update starting today. Although many speculations regarding the rise of a possible Penguin 3.0 have been made, it's about that time of the year when SEO news is a-buzz with one particularly cute animal: panda. Only it's not our Chinese bear darling that's occupying the minds of web experts, it's the Google algorithm.
However, all the Google updates specul [...]