Nitrolian 1929 - For Sale

Nitrolian 1929

Price: $3500.00

Cappiello, Leonetto
48 x 64
Cappiello is considered to be one of the greatest posterists of his age. Cappiello's approach was always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters.'(Rennert) Born and raised in Livorno, Italy, . Encouraged by his brother, who was living in Paris at the time, Cappiello endeavored to sell his caricatures to magazines that would pay and support his art. He was so ambitious that he even approached Giacomo Puccini, the composer to ask if he could sketch him. He was successful and managed to submit the images to Le Rire magazine. Soon after, Cappiello became a sought after cartoonist and caricaturist. His style, simple lines with strong colors and an equally strong product message was evident in some of the first commissions he received: an 1899 album of pochoirs depicting famous actresses of the age shows clearly that even as a young man Cappiello had already developed a style which he would use, with incredible results, throughout his creative life. Cappiello's portraits and posters were playful and unique, a quality that bred his success. Because of the simplicity of his graphics, Cappiello was able to produce nearly 1000 posters in his time and was an inspiration to many lithographers to follow.
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