Takealot has revealed the launch of its new mobile website. According to Takealot, the mobile site features a redesigned user interface and an improved user experience.

Commenting on the announcement, Takealot, CO-CEO Willem Van Biljon said: “We are a customer obsessed company and our new mobile website significantly raises the bar of our user’s experience on web. We focused on two key areas – the usability and speed of the site – and we believe the output of that is a mobile website that our customers will love.”

“Today, the majority of South African’s who access the internet do so via a mobile phone. The market has roughly 14 million smartphone users and according to a recent effective measure report, “81.6% of smartphone users are accessing the internet via their smartphone device”.

Speaking to the importance of mobile takealot.com founder and CO-CEO Kim Reid said: “Mobile represents a significant proportion of our visits today. The opportunity is to narrow the gap between mobile usage, which is ubiquitous among smartphone users, and the propensity to shop on mobile. We will achieve that by providing our mobile users with a beautiful, fast and simple mobile experience, regardless of the device they use.”

Last week the online retailer revealed that it was the first online store in South Africa to stock Google’s controversial specs, Google Glass. According to the website, Google Glass will retail at a staggering R26,999 ($2,557 USD).