Teaching An Old Cola New Tricks

July 18, 1985

I WOULD LIKE to applaud the Coca-Cola Co. on the slickest advertising gimmick of the decade, perhaps of the century.

First the company announces it is forever changing the formula of

Coke. That receives millions of dollars worth of free advertising. Next curiosity forces you to try new Coke. Then you're led to believe that the only reason the company is bringing back old Coke is because of the outcry of the American people.

Isn't that one of the best schemes devised to try to corner the soft- drink market?