Features |
February 20, 2014

Cheap Freeze

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A frozen food locavore in action

Atlanta’s Luvo helps consumer avoid the evils of frozen foods

The miracle of refrigeration has allowed us to preserve foods for longer than ever thought possible, drink a cold beer at home, and also slide an ice cube down someone’s shirt. Unfortunately it’s also given us frozen foods.

Startup Luvo is dedicated to a novel proposition – what if inexpensive frozen food could be healthful? Each of Luvo’s frozen entrees contains fewer than 500 calories and 500 milligrams of sodium; the food is also all-natural and hormone-free.

Founded in 2013 as LYFE Kitchen by Steve Sidwell, Luvo’s products are now in 6,000 retailers nationwide, Target and Whole Foods among them. And the company’s goals for 2014 are even bigger – Luvo has partnered with Delta Airlines to serve their food in the sky.

The company’s growth has been assisted by celebrity partnerships with Jennifer Garner, Derek Jeter, and more. And last month the company made news by hiring former Lululemon CEO Christine Day to head the company.

“The number one thing … to us, and what sets us apart, is our relentless focus on taste,” Sidwell said. “If we make our food taste better than unhealthy alternatives, it’s really easy to make the right choice.”

The company is headquartered in Atlanta, but they’re hiring for more than 18 open positions throughout North America. Get all the details here.

Now go forth (and defrost).

Nitty Gritty:

1834: Year the first working vapor-compression refrigeration system was built

1913: Year the domestic refrigerator was invented

1940: Year the home freezer was introduced in the US

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