Everyone wants to become a guru, but no one seems to want to take a real stand on anything. On today’s episode, we talk about what it really takes to build a following around your ideas and make money in the process.

It comes down to being contrarian.

Many people think that “contrarian” is the same thing as controversial or offensive. Not so. We make the case that being a contrarian means uncovering alternatives to played out common wisdom. Then we give you concrete advice on how to make it happen for yourself.

Topics include:

Which questions to ask to discover where you stand

The work required to discover which ideas are worth pursuing

Taking a stand vs. picking a fight

Understanding how your business offering aligns with your contrarian stance