Automotive Logo Design – BeCarChic

Automotive Logo Design – BeCarChic

SMD was contracted by automotive blogger, Melanie Batenchuk, to re-brand the Be Car Chic brand. The re-brand was initiated to help give the blog a modern, fresh look that is appealing to both male and female consumers in the automotive industry. The result was a powerful new automotive logo design. The BeCarChic brand has been present on everything from the website to social media and sponsored events.

Melanie Batenchuk is the founder and editor of Be Car Chic. In 2009, she combined her unbridled passion for cars and writing to launch the blog dedicated to sharing industry news and automotive advice through the lens of her experience. A leader in her field, Melanie has worked at the dealership, trade association, and manufacturer levels, providing her a deep understanding of the complex facets within the auto industry. She most recently served as Vice President at Beekeeper Group, a public affairs firm based in Washington, D.C., where Melanie applied her knowledge and experience in effective strategic communications, public relations, writing, blogger relations and social media to help clients achieve their goals.