UFC European Tour launches in March, London plays host

The UFC’s overseas shows will have a little more consistency following the organization’s announcement of the UFC European Tour, which is scheduled to launch in early 2014.

London plays host to the first event, which is targeted for March, UFC CEO and co-owner Lorenzo Fertitta told BT Sport’s “UFC: Beyond the Octagon” program.

The event series will take place throughout Europe in major cities, according to Fertitta. London’s debut will be a “significant event,” he said.

“It’s going to be a significant event and we’re really excited that we’re going to be here on a consistent basis,” Fertitta said.

“We are going to find some incredibly talented fighters from various countries in this market that someday will probably be a UFC champion.”

Fertitta didn’t disclosed an exact date, venue or broadcast plans for the debut show, or any additional UFC European Tour events. However, the UFC executive said U.K. remains a priority for the company, and six events are planned for Europe in 2014.