Capturing the Enterprise Market
Enterprises are increasingly turning to their service providers to go beyond the network and offer a complete ICT portfolio from enhanced communication services, managing network services, cloud hosting, workforce mobilization through to data and security services. Solution comprehensiveness, quality of service and ease of doing business will all be key decision criteria for the Enterprise when choosing what business to give to their service provider. In this presentation Ian will discuss how the service provider’s business must adapt to exploit this new market and generate revenue growth from the Enterprise customer.

This session looks at the challenges telcos face in harnessing customer insight and how it will drive future growth. Mr Prasad gives examples of leading data analytics initiatives in the industry and how the big data ecosystem can co-exisit within the existing telecom ecosystem.

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