Objective

Within this ‘Business Opportunity Recognition/Business Modelling’ seminar, the participants will be engaged in the early stage of a new venture process, namely developing a feasible business model from a product or service idea. During this seminar, the doctoral candidates will get the opportunity to develop experience-based knowledge about the initial business development process inspired by real entrepreneurs’ testimonials and connected to their discipline. Complementary business competences required to manage a new venture will be covered including strategic management, project management, and marketing management.