Six/Ten Redevelops Historic Arcade Building in Downtown Winter Haven

Six/Ten, LLC, a developer of commercial and residential properties, has renovated and preserved the Arcade Building, located at 254 W Central Avenue, which was originally built in 1928.

Winter Haven, Fla.— Just in time for the holidays, new retail shops are popping up in Downtown Winter Haven’s historic arcade building. Six/Ten, LLC, a developer of commercial and residential properties, has renovated and preserved the Arcade Building, located at 254 W Central Avenue, which was originally built in 1928.

The Arcade building is now fully occupied and home to a variety of retail tenants. Six/Ten recently completed a lease deal with Paint Along Studios, a professional art gallery by day and an open studio for anyone to paint at night. The studio relocated from Downtown Lakeland and chose this location because of its unique walkway plaza and excellent location.

“Downtown Winter Haven is a great retail destination for a business like ours. The quiet ‘hometown’ feel, mixed with an expressive ‘modern’ environment, is perfect for people looking to enjoy the arts,” said Jessica Guevara, Paint Along Studios’ resident artist.

Another business that recently relocated to the Arcade building is Lasater Flowers, a full-service flower shop specializing in contemporary floral design for everyday occasions and special events. Established in 1958, it is the longest-running flower shop in town. Owner Keira Lennox believes the new space combines the history of the Central Avenue Arcade with modern updates and contemporary design. The new space also presented an opportunity to add beer and wine to the shop’s offerings, as well as a fresh flower market, customized gift crates and unique retail.

“We love being right in the mix of what’s happening downtown,” said Lennox. “We have a variety of friendly merchants and restaurants that offer something for everyone.”

The Arcade building’s established tenants include a custom makeup studio, Perry Oakley Makeup Artistry, and an artisanal cheese market, The Cheese Room. Sherry Summers, owner of The Cheese Room, chose the Arcade building because of its proximity to the historic Ritz Theatre. Summers has been in the building since February 2014 and recently renewed her lease.

“We are proud to be a part of downtown,” said Summers. “The businesses are so good about supporting each other, and our monthly Main Street Winter Haven events bring us all together to promote downtown as an exciting retail and restaurant destination.”

The Arcade building features architecturally interesting elements such as an interior breezeway and wrought-iron entryways. The building was acquired by Six/Ten in 2012. For leasing information about the retail and office space opportunities downtown, please contact Chad Lennox at (863) 595-0237.