Each year, the training world seems to get just a little bit more competitive, doesn't it? That's certainly the view of 42% of those we surveyed in our Training Industry Benchmark Report (get your copy right here), who claimed that the biggest challenge to running a successful training business was increased competition. So, how can you combat against the rising tide of rivals?

How do you market your business, courses and brand? Some of the business is driven by referrals, you've tinkered with social media advertising and Google's remarketing banners - but still, something's missing. Brand ambassadors.

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