The world famous Laugh Factory and the New Tropicana Las Vegas are launching a multi-venue comedy experience at the recently transformed Strip property. Fun World Media has partnered with Laugh Factory to build this new comedy empire and the first stage of the roll-out will be opening Laugh Factory Las Vegas, a comedy showroom starring the hottest comedians in the business, from established stand-up superstars to the young rising stars of tomorrow. The announcement was made today by the New Tropicana Las Vegas, Jamie Masada, owner of Laugh Factory, and Joseph Merhi, CEO of Fun World Media.

In addition to opening Laugh Factory Las Vegas, Laugh Factory and Fun World Media, an international television and film production company, will co-produce monthly Laugh Factory Superstar Comedy Concerts for the 1,000-seat Tropicana Theater. The partners will also develop and co-produce a variety of comedy specials, television series, reality shows and films; including new episodes of “Laugh Factory’s Supreme Court of Comedy” which airs on DirecTV, all at the New Tropicana Las Vegas. Laugh Factory will also work with Tropicana Las Vegas to design a new Comedy Walk of Fame, Comedy Wall of Fame and Stand-Up Comedy Interactive Museum, inducting comedy legends and modern stand-up celebrities to establish the venue as the empire of comedy in Las Vegas.

This project is part of the $180 million transformation of Tropicana Las Vegas into a vibrant, exciting resort with a South Beach rhythm and vibe. Its complete transformation includes a fresh redesign of each best-in-class room and suite, the casino, the conference center and exhibition hall, several new restaurants and bars, a new poker room, a new race and sports book, a new spa and fitness center, and a new beach club and nightclub. Prepare to be surprised!

“Tropicana Las Vegas’ South Beach atmosphere has added a new dimension to the grand dame of the Strip,” said Masada. “We hope to add lightness and laughter to accompany these changes and make the resort a world-class comedy destination. The details of our star-studded grand opening will be announced later this month.”

“We’re thrilled to welcome the renowned Laugh Factory to our property,” said Fred Harmon, vice president of talent and image relations at the New Tropicana Las Vegas. “We look forward to adding such a strong comedy brand to our exciting lineup of entertainment.”