Thalia is the CMO of Beat where she leads marketing strategy across all Beat markets.
In her current role, she grew the marketing team from 4 people to 16 and she was responsible for Beat’s rebranding.

Previously she was Regional Marketing Manager for Coca Cola company and Head of Brand PR at Civitas.
She had the honour to work with some of the most prestigious brands among which adidas, Heineken, Coca-Cola and Mondelez.

She is very interested on how cultural differences affect communication strategy and she is a guest speaker on Marketing courses.