Bears Launch Augmented Reality Face Painting Feature

With the season opener Sunday at Soldier Field, it’s time for fans to put their Bears Game Face on, without all of the mess of actually painting their faces.

The Bears have partnered with Faceware Interactive and Image Metrics, the same companies responsible for the “Die Hard Fan” college football face-painting app, to provide a virtual face-painting experience for fans in the team’s official app.

The intuitive interface allows the user to choose among an initial set of five game faces, including one 3D interactive mask that allows users to morph into a grizzly bear. Other options include a game face resembling the stripes on the Bears’ navy jersey and a game face that looks as though the user has painted their face with team’s iconic Bear head logo. Additional masks will be released throughout the season.

Once the user places the virtual paint on their face, they can take a photo or record a video and use the app’s interface to share via social media. The Bears will be working to bring similar features to Soldier Field’s video board in the future.

Fans are encouraged to share their Game Face using #BearsGameFace. Who knows? You just may get a like from @ChicagoBears.

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About Faceware Tech

For over a decade, Faceware Tech has pioneered marker-less facial motion capture with our technology and expertise. Our software has been used on Oscar-winning visual effect films, award-winning AAA video games, commercials, music videos, and web series the world over.