Max & Jan Concept – Expanding Horizons In Marrakech

The Max & Jan concept store has once again undertaken a large expansion of their Marrakech outlet, to meet the popular demand for their designs.

The concept first launched in 2012, in the form of “Maktoub by Max & Jan”. The vibrant boutique specialised in contemporary women’s wear made in Morocco, using typical ethnic textiles and prints. A bohemian twist on “Moroccan Street Style”, which was really the first of it’s kind in the Red City.

The brand quickly gained popularity and developed a following. The founders Max & Jan, branched out and opened a larger store in the well known area of Sidi Abdelaziz just around the corner from what was once Maktoub. The Max & Jan Concept continues to produce eccentric but everyday, wearable garments, with a men’s wear & children’s line too. With choppy layers which can be built up with a multitude of accessories, the clothes remain lightweight to wear and elegant in their movement.

Now in 2018 by way of social media and global influencers, the brand continues to grow. The creators are determined to stay current, by always expanding and rotating their design range.

The store itself has grown too. The Max & Jan Concept is now spread out over three spacious departments, all encapsulating a central courtyard space.

Whilst one department focuses primarily on accessories, home furnishings and souvenirs; the original store still displays the majority of the clothing lines, with extra room created by the extension for trying on garms before you buy!

New additions include an annex room, which is currently under management of “Marrakshi life”, an American company specialising in hand woven, unisex clothes and accessories. This atelier is separate to Max & Jan, and you can learn more about their story via their personal website. The new and improved store also incorporates a cool outdoor café area, serving a variety of hot and cold drinks.

There is even the promise of an upstairs restaurant opening in a couple of weeks, which will serve fresh vegan and vegetarian dishes of the day!

This is one hot spot not to be missed when you are shopping the souks of Marrakech.