Are You Suffering From Content Vertigo?

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Vertigo is often described as a feeling of spinning, tilting, swaying unbalanced and pulled to one direction. And then, when it really gets bad, these symptoms increase to headache, sweating and feelings of nausea…any of those feel or sound top of mind? After all, you are the CMO of your organization, with a lot on your plate.

You have brand worries, campaigns to get out, copy and videos to review, organizational hurdles, and a whole bunch of vendors knocking on your door to sell you the latest idea or tool to make your life easier. All of these demands and activities have a common thread—which is content. And with the heightened awareness of the role of content in your day-to-day business, you most likely are suffering from a case of “Content Vertigo.”

The best way to stop your content world from spinning is to determine the cause and plan for how to get your balance back. Even better is to develop an overall healthy content approach for your organization to prevent these content anxieties from creeping in. Good content strategy and planning covers all phases of the content lifecycle, from researching and identifying the right content your company should publish to managing and measuring the content you have.

This is the introduction of an ongoing series that will discuss what’s going on in the world of content, how it impacts your brand, and some practical applications to support your brand’s day-to-day content efforts.

We see a lot of content-related struggles in many companies, ranging from selecting the right content marketing platform to adapting the current organizational structure to handle their brand’s content. The hope is to provide our readers with the knowledge of something new and the application that these discoveries can be infused into their organizations to remedy Content Vertigo.

So stay tuned; and if you have anything of interest you’d like us to address: the Dr. is in, send me your questions.