Style

STYLE: Shawn Stussy and the Growth of a Global Tribe

It is fair to say in streetwear that there are brands growing and falling every day. We can also say that Stussy has been a brand that has both emerged in the start of streetwear fashion and has lasted in some of the hardest times of the game. How did founder, Shawn Stussy, build a global following known as the International Stussy Tribe (IST)? He says he never followed the dollar, always kept his eyes open, and made sure things happened organically. Watch the interview BBC held with Shawn Stussy and see how he was able to tap into so many different subcultures of various parts of the world.