Minimob Blog

The Tao of Push, going with the flow…

The Social Networking world we inhabit minute-by-minute appears to be a little confused at present, for example displaying its Yin-Yang relationship with the topic of Push Notifications.

Certainly if twitter is anything to go by, a quick search on the keyword [Push Notifications] throws-up quite a mix of feedback or dare we say “emotions”, feelings that developers would do well to pay attention to when thinking about their contact policy.

Whilst the majority of tweets are actually users passionately requesting for Push Notifications to be added to favorite Apps, there are a few complaints being meted out pertaining to those Apps that ‘overdo’ their communication. Essentially these Apps swiftly get labelled as ‘spammy’.

Of course, no one in the industry wants that kind of reputation and so, it is important for developers to take a ‘conservative’ view when scheduling communication messages. If every single App content update dishes out a push message then it’s fairly sure that users will eventually get rattled. The good news is that these features can (and should) be easily managed by the issuing platform – and that those Apps should be able to put users on furlough whenever required.

As readers can see from the screenshots below, there have been calls for Push to be added into many Apps, but also some vitriolic denials of its ‘utility’. Well, it’s all about best practice — in that the opt in service must be stable and well managed, incorporate Do-Not-Disturb (DND) settings and also be in context. Our advice? Take advantage of these features of Minimob to heighten – and reflect the Apps genuine value in your communications ‘flow’ to your subscribers.

About Colin

Colin serves as VP, Global Sales & Marketing for minimob; as well as being GM for its APAC offices. With a career spanning more than 15 years in mobile, he has acquired several industry titles, including; MEF Asia 'Chair Emeritus'. He is President of the Mobile Alliance, Singapore; and Co-organiser: MobileMonday Singapore. Colin also sits on the Mobile Committee at IAB SG. He remains a regular Panel Judge for the GLOMO Awards (GSMA); the Asia Communication Awards (TotalTele) - and the World Summit Awards (UN-WSIS). He's been living & working in Asia for the past 24 years - and tweets regularly on industry matters @ColinMiles