A Profile of the Netflix User: More devices, OTT services… and data

Details

Netflix subscribers are among the ultimate consumers of broadband data. According to many press reports, they regularly consume anywhere from 30 to 40 percent of the Internet’s total bandwidth – more on the day when they release a popular show.

This market study profiles the average Netflix consumer – not what they watch or when, but more who they tend to be, what device they own, and what devices they watch Netflix on. In addition, iGR has modeled how much bandwidth the average Netflix household consumes, both on wired broadband and mobile networks.

Key Questions Answered

What are the demographics, including age splits, number of children, household income and gender, of the average Netflix user?

What devices do Netflix users have?

How does their usage compare to the average U.S. household and non-Netflix households?

What devices do Netflix users stream on?

How much mobile bandwidth do Netflix households consume?

How much broadband data does the average Netflix household consume at home each month?

How much time does the average Netflix user spend watching the programming?