Innovations in technology, business practices and employee expectations present great opportunities. But to maximize impact, leaders must ensure that their resources — human, technical and organizational — work in concert.

In this program our expert faculty deliver market-proven concepts, encourage invigorating peer interaction and provide world-class coaching that will equip you to put your sales force on a fast track to high-impact performance.

A condensed and immersive professional development opportunity for senior executives responsible for creating markets and driving growth in today's fast-paced, interconnected economy. A holistic approach to assessing the organizational impact of one's leadership skills and style, all supported with executive coaching.

Kellogg offers the same core leadership content for senior executives as our Advanced Management Program: Intensive in a modular format that includes an additional week of programming. This breakthrough course design provides an unparalleled experiential global week of learning in select markets around the world.

Business for Scientists and Engineers
Business for Scientists and Engineers

Develop the business acumen to advance your life’s work. In this collaborative program, you will gain skills in marketing, leadership, finance and other management areas to build on your expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program will arm you with the tools and frameworks to face new challenges and embrace new opportunities.

If your business sells to businesses, institutions or governments, this is a rare opportunity to explore in depth how to craft a marketing strategy specific to your needs and acquire the tools to implement it. Learn how to build customer value models that provide a better understanding of the value of your offerings to target customers and market segments and that help you deliver market offerings to better meet customers’ requirements and preferences.

Gain the insights you need to secure and maintain your organization’s competitive strategy long-term through this interactive learning experience. With a blend of modern theory, strategic analysis and practical application, this program readies you for sustainable strategic success based on time-tested economic principles for profitability and growth.

Learn from the experts the why, what and how of collaboration — the strategic rationale, design requirements and critical insights for assessing opportunities and risks in multiple contexts. This interactive program provides the conditions and competencies that foster highly productive collaboration and demonstrates how you can build and sustain these qualities in your company and its people.

Improve your understanding of the responsibilities of board membership, develop the strategic insight needed to become a more effective director, gain an understanding of the interests of multiple constituencies and learn frameworks that can move the board beyond compliance to the creation of opportunities for long-term value.

Creating and Leading a Culture of Innovation
Creating and Leading a Culture of Innovation

There is an unmet need for highly trained leaders who can unleash the creative spirit and create a culture of innovation. Here is where you learn to meet that need. Develop the tools to instill an innovation mindset within your organization and constantly improve how you relate to, interact with and inspire your people.

The promise of strategic alliances is strong: faster growth, greater leverage, lower risk. However, the pitfalls are also significant. We can help you improve your skills in partnering with other organizations.

Creating Strategic Value Through IT
Creating Strategic Value Through IT

Establishing an IT strategy is just the first step. In this practical, team-based program, you will learn how to leverage the power of IT by aligning your technology initiatives with your overall business strategy to gain competitive advantage. Build deeper relationships with your internal and external customers, collaborate more effectively with partners, maximize business productivity and put ideas and opportunities into action.

A mishandled crisis situation can create significant fallout for an organization and threaten its livelihood. In Crisis Management, you will learn how to identify potential trouble areas in your business, develop a framework for crisis response and cultivate the necessary skills to turn any crisis situation from obstacle to opportunity.

Learn practical tools for uncovering and leveraging customer insights to create powerful marketing strategies. Infused with the right blend of qualitative and quantitative tools, this interactive program will prepare you to use customer insights to build strong marketing plans and gain a sustainable competitive advantage.

This one-of-a-kind learning experience offers an enlightened perspective and practical approach to all the challenges and critical components of effective channel design and management. Learn how to design, develop, maintain and manage productive channel relationships to create sustainable competitive advantage.

Whether you’re charged with a high-priority growth initiative or seeking solutions for sustainable growth in your business or company, this program offers a proven process for profitable, market-driven growth.

Equipping high-potential middle to senior managers with the business knowledge and leadership skills they need to succeed in general management. Explore theory-driven knowledge and concrete strategies across all business areas and return to your workplace equipped and energized to continue to advance as a leader, decision maker and change agent.

Transform your industrial operations to maximize efficiency and create an environment of excellence. Get hands-on experience in real-world simulations in a factory floor setting. The Kellogg School of Management presents this opportunity for senior executives to explore integrated, end-to-end industrial operations within the state-of-the-art of the McKinsey Capability Center in Atlanta.

Whether you’re new to financial decision-making or want to stand on firmer ground, this program will dramatically improve your knowledge and fluency as well as your confidence in the decisions you influence and make.

Develop new governance and leadership skills and learn to differentiate the roles and responsibilities of owners, family members, independent directors and executives. This collaborative program will equip you to define your family enterprise’s future and move toward that future with confidence.

This program helps senior leaders focus on the sales strategy decisions that most impact organic growth in revenues and profits, and that precede tactical decisions related to sales force management and operations. Acquire a deep understanding of how to develop a holistic sales strategy including segmentation, value proposition, channel mix, sales force structure, and customer engagement process.

Innovating New Products and Services
Innovating New Products and Services

Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program will show you how. From market entry and positioning strategies to motivating team performance, learn new techniques for creating an innovation mindset and move your big ideas from concept to market and beyond.

From the people who wrote the book on branding, this program explores the power of brand management. Their latest thinking combined with hands-on experience will inspire and empower you to elevate your brand.

This four-day program is designed for the next generation of members who are or aspire to be leaders for their family enterprise. You will discover how to manage the strategic and personal pressures that are at the core of these complex enterprises.

This cutting-edge program provides organizational leaders with the working knowledge of data science needed in today’s competitive environment. Learn to distinguish between “good” and “bad” analytics, identify where analytics add value, lead the analytics decision-making process with confidence, and jump-start your organizational capabilities in big data and analytics.

Mergers and acquisitions are anything but one-dimensional. This program will teach you how to take a multifaceted approach to any restructuring deal, considering how finance, leadership, negotiations and strategy each contribute to your organization’s success.

This program will show you how to use data to make a tangible link between marketing and revenue, justify your investments, demonstrate results and beat the competition. Learn how to maximize marketing impact in consumer and business-to-business settings, optimize Internet marketing, adopt best practices for customer lifecycle management, implement state-of-the-art segmentation techniques and more.

This program incorporates both fundamental “roots” of strategic marketing communications, such as insight and positioning, and new “branches” of strategic marketing communications, such as digital and consumer engagement approaches. Moreover, a fundamental goal of the program is to help attendees embrace, and look for, change in their marketing communications.

Learn what it means to lead a truly customer-focused organization. In this program, you’ll develop the tools and frameworks to transform a company focused on procedures or assets to one focused instead on customers. Define the customer-focus end-state, develop a marketing strategy and design the organization to implement the strategy that drives results.

Alleviate bottlenecks. Design effective processing systems. Identify metrics to measure improvements. Based on the science of Lean Six Sigma, this program will give you the tools and framework for operating a world-class organization.

Thought-provoking, unconventional, stimulating and inspirational, this program teaches you how to tap into your own leadership potential and provides practical tools and insights for its full realization.

The Strategy of Leadership uniquely combines cutting-edge science with compelling interactive learning, including simulations, experiential activities and case studies, to equip leaders with the techniques and frameworks to work with and through others to drive organizational success.

With this comprehensive approach to corporate director training, you’ll gain the skills you need to be an effective board member as well as the practical tools for landing a seat at the table. Develop a deep understanding of board responsibilities, structures and strategies and prepare yourself to reach and excel at the highest level of corporate governance.

With an emphasis on practical learning and talent development, this four-part program — strategically paced over the course of a year — equips women with the knowledge and tools needed to elevate themselves to the C-suite and beyond. Strengthen and broaden your leadership talents through this rigorous program of intensive classroom instruction, individual career appraisals, personal coaching, case studies and simulations.

Innovations in technology, business practices and employee expectations present great opportunities. But to maximize impact, leaders must ensure that their resources — human, technical and organizational — work in concert.

Who Should Attend:

Midlevel and senior managers with functional or general management responsibilities

C-level executives with broad strategy responsibilities and an understanding of business or operational needs in a modern environment

Founders and owners of mid-size organizations, particularly those connected with a larger platform player such as Amazon, Facebook or Google

Key Benefits:

Learn how to lead with all your resources, working in concert

Explore how distributed teams, crowdsourcing and cross-cultural opportunities lead to broader, organization-wide considerations

In this program our expert faculty deliver market-proven concepts, encourage invigorating peer interaction and provide world-class coaching that will equip you to put your sales force on a fast track to high-impact performance.

Who Should Attend:

Vice presidents and Director of Sales in any industry

Individuals who plan and implement sales force decisions

Key Benefits:

Apply a proven diagnostic framework to set the stage for significantly improved sales force performance

A condensed and immersive professional development opportunity for senior executives responsible for creating markets and driving growth in today's fast-paced, interconnected economy. A holistic approach to assessing the organizational impact of one's leadership skills and style, all supported with executive coaching.

Who Should Attend:

Principal candidates for the program are experienced senior executives with a minimum of 20 years of business experience, including five to 10 years in a general management or senior functional role. An Advanced Management Program participant will be poised to or have just taken on enterprise-level responsibilities. These high potential executives need to "look over the horizon" and anticipate business challenges and opportunities in a global marketplace.

Key Benefits:

Develop and apply frameworks for customer and market insights, innovation and entrepreneurship, and collaboration

Kellogg offers the same core leadership content for senior executives as our Advanced Management Program: Intensive in a modular format that includes an additional week of programming. This breakthrough course design provides an unparalleled experiential global week of learning in select markets around the world.

Who Should Attend:

Principal candidates for the program are experienced senior executives with a minimum of 20 years of business experience, including five to 10 years in a general management or senior functional role. An AMP participant will be poised to or have just taken on enterprise-level responsibilities. These high potential executives need to "look over the horizon" and anticipate business challenges and opportunities in a global marketplace.

Key Benefits:

Develop and apply frameworks for customer and market insights, innovation and entrepreneurship, and collaboration

Develop the business acumen to advance your life’s work. In this collaborative program, you will gain skills in marketing, leadership, finance and other management areas to build on your expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program will arm you with the tools and frameworks to face new challenges and embrace new opportunities.

Who Should Attend:

Scientists, engineers and postdoctoral fellows who would like to familiarize themselves with basic business tools

If your business sells to businesses, institutions or governments, this is a rare opportunity to explore in depth how to craft a marketing strategy specific to your needs and acquire the tools to implement it. Learn how to build customer value models that provide a better understanding of the value of your offerings to target customers and market segments and that help you deliver market offerings to better meet customers’ requirements and preferences.

Who Should Attend:

General managers

Marketing, product and sales managers from medium to large business-to-business firms

Presidents and vice presidents of marketing from smaller firms

Other managers who help plan and implement market-oriented business strategies

Gain the insights you need to secure and maintain your organization’s competitive strategy long-term through this interactive learning experience. With a blend of modern theory, strategic analysis and practical application, this program readies you for sustainable strategic success based on time-tested economic principles for profitability and growth.

Who Should Attend:

Mid- to senior-level executives responsible for strategic planning, general management or acquisitions

Managers of marketing, operations or other functional areas who aspire to take on strategy-focused responsibilities

Strategy consultants

Key Benefits:

Develop and sharpen your analytic strategy skills

Examine theories and frameworks for identifying and exploiting profitable opportunities

Gain valuable insight from the strategic successes and failures of respected firms and the issues they face looking forward

Learn from the experts the why, what and how of collaboration — the strategic rationale, design requirements and critical insights for assessing opportunities and risks in multiple contexts. This interactive program provides the conditions and competencies that foster highly productive collaboration and demonstrates how you can build and sustain these qualities in your company and its people.

Who Should Attend:

Middle- and senior-level executives who coordinate activities among multiple constituencies

Improve your understanding of the responsibilities of board membership, develop the strategic insight needed to become a more effective director, gain an understanding of the interests of multiple constituencies and learn frameworks that can move the board beyond compliance to the creation of opportunities for long-term value.

Who Should Attend:

Attendance is limited to:

Board members in public and private companies and nonprofit organizations

Individuals expecting to be named to a board in the immediate future

Key Benefits:

Master the tools to be a more effective director in the post-Sarbanes-Oxley environment

Respond strategically to boardroom dynamics

Analyze the role of the board vis-à-vis management, internal auditors and external auditors

There is an unmet need for highly trained leaders who can unleash the creative spirit and create a culture of innovation. Here is where you learn to meet that need. Develop the tools to instill an innovation mindset within your organization and constantly improve how you relate to, interact with and inspire your people.

Who Should Attend:

Managers and senior executives who initiate, drive and lead innovation strategies in their organizations

The promise of strategic alliances is strong: faster growth, greater leverage, lower risk. However, the pitfalls are also significant. We can help you improve your skills in partnering with other organizations.

Establishing an IT strategy is just the first step. In this practical, team-based program, you will learn how to leverage the power of IT by aligning your technology initiatives with your overall business strategy to gain competitive advantage. Build deeper relationships with your internal and external customers, collaborate more effectively with partners, maximize business productivity and put ideas and opportunities into action.

Who Should Attend:

Individuals who serve on an IT executive management team (CIO/CTO level and direct reports)

Business unit executive sponsor of the IT team (including CFOs and SBU heads)

Key Benefits:

Align technology strategy with overall business strategy

Identify opportunities to add business value with IT

Qualify, quantify and effectively communicate the value of IT to unit sponsors and financial executives

A mishandled crisis situation can create significant fallout for an organization and threaten its livelihood. In Crisis Management, you will learn how to identify potential trouble areas in your business, develop a framework for crisis response and cultivate the necessary skills to turn any crisis situation from obstacle to opportunity.

Learn practical tools for uncovering and leveraging customer insights to create powerful marketing strategies. Infused with the right blend of qualitative and quantitative tools, this interactive program will prepare you to use customer insights to build strong marketing plans and gain a sustainable competitive advantage.

Who Should Attend:

Executives in any size firm (both B2B and B2C) who commission, use and make decisions based upon market research

Managers who conduct market research but are not formally trained in market research techniques

Key Benefits:

Understand the importance of a customer insight- driven business strategy

Develop an insightful relationship with customers by understanding their rational and emotional needs

Understand how neuromarketing is transforming how marketers gain deep insight into how customers decide

This one-of-a-kind learning experience offers an enlightened perspective and practical approach to all the challenges and critical components of effective channel design and management. Learn how to design, develop, maintain and manage productive channel relationships to create sustainable competitive advantage.

Whether you’re charged with a high-priority growth initiative or seeking solutions for sustainable growth in your business or company, this program offers a proven process for profitable, market-driven growth.

Who Should Attend:

Executives responsible for leading and managing growth in medium to large companies

Regional and business unit leaders, business development executives and executives in marketing, technology, R&D, operations and strategic planning

Key Benefits:

Recognize the potential pitfalls and stumbling blocks to growth and use a time-tested process to overcome them

Actively manage business risks in implementing new ideas and initiatives

Equipping high-potential middle to senior managers with the business knowledge and leadership skills they need to succeed in general management. Explore theory-driven knowledge and concrete strategies across all business areas and return to your workplace equipped and energized to continue to advance as a leader, decision maker and change agent.

Who Should Attend:

Attendance is limited to:

High-performing middle to senior management executives on a path to becoming general managers

Functional senior leaders who must interface with other functional areas outside of their expertise

Ideal candidates have at least 10 years of experience

Key Benefits:

Broaden your understanding of the roles, responsibilities and interactions of key functional business areas to give you greater confidence in managing them.

Transform your industrial operations to maximize efficiency and create an environment of excellence. Get hands-on experience in real-world simulations in a factory floor setting. The Kellogg School of Management presents this opportunity for senior executives to explore integrated, end-to-end industrial operations within the state-of-the-art of the McKinsey Capability Center in Atlanta.

Who Should Attend:

Senior-level executives who oversee strategy and operations

Chief operating officers and other senior operations executives who desire more responsibility and want to widen their experiential background

High-level executives who want to improve their operational systems

Nonoperations executives who wish to increase their knowledge outside their areas of expertise in a collaborative environment

Key Benefits:

Learn how to:

Apply strategy and operations management techniques to your organization, including the use of financial and performance metrics.

Recognize challenges across all areas of your organization and solve problems using a creative, collaborative approach.

Whether you’re new to financial decision-making or want to stand on firmer ground, this program will dramatically improve your knowledge and fluency as well as your confidence in the decisions you influence and make.

Who Should Attend:

Executives who make or contribute to decisions with significant financial implications

Develop new governance and leadership skills and learn to differentiate the roles and responsibilities of owners, family members, independent directors and executives. This collaborative program will equip you to define your family enterprise’s future and move toward that future with confidence.

Who Should Attend:

Attendance is limited to:

Members of families with or establishing active boards with independent directors

Directors, family shareholders, family owners, CEOs, board chairs, general counsels and trustees of family-controlled firms

Family members involved in governing their family office and family foundations

Key Benefits:

Define the roles and responsibilities of owners, directors, board chairs, the executive team and the family council

Create clarity and build trust among family owners, directors and top management

This program helps senior leaders focus on the sales strategy decisions that most impact organic growth in revenues and profits, and that precede tactical decisions related to sales force management and operations. Acquire a deep understanding of how to develop a holistic sales strategy including segmentation, value proposition, channel mix, sales force structure, and customer engagement process.

Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program will show you how. From market entry and positioning strategies to motivating team performance, learn new techniques for creating an innovation mindset and move your big ideas from concept to market and beyond.

Who Should Attend:

Mid- to senior-level executives who are involved in the development and management of new products

General managers, vice presidents and executives in functional areas such as marketing, sales, business development, consulting, design, operations and research and development

Key Benefits:

Create a new product/service development process

Analyze the role of product and process design in mass customization

Generate strategies for integrating research and development, design, intellectual property, production and marketing

From the people who wrote the book on branding, this program explores the power of brand management. Their latest thinking combined with hands-on experience will inspire and empower you to elevate your brand.

Who Should Attend:

Managers who have brand management responsibility in their organizations

Leaders wishing to learn effective brand management strategies and expand their understanding of the importance of brands

Key Benefits:

Learn the key tools and techniques for managing a portfolio of brands

Understand the critical importance of internal branding and identify best practices

This four-day program is designed for the next generation of members who are or aspire to be leaders for their family enterprise. You will discover how to manage the strategic and personal pressures that are at the core of these complex enterprises.

This cutting-edge program provides organizational leaders with the working knowledge of data science needed in today’s competitive environment. Learn to distinguish between “good” and “bad” analytics, identify where analytics add value, lead the analytics decision-making process with confidence, and jump-start your organizational capabilities in big data and analytics.

Mergers and acquisitions are anything but one-dimensional. This program will teach you how to take a multifaceted approach to any restructuring deal, considering how finance, leadership, negotiations and strategy each contribute to your organization’s success.

Who Should Attend:

Executives and managers directly or indirectly involved in acquisition/alliance activities

Managers with corporate development planning and finance responsibilities

This program will show you how to use data to make a tangible link between marketing and revenue, justify your investments, demonstrate results and beat the competition. Learn how to maximize marketing impact in consumer and business-to-business settings, optimize Internet marketing, adopt best practices for customer lifecycle management, implement state-of-the-art segmentation techniques and more.

Who Should Attend:

Middle- and senior-level executives in marketing, sales and customer service

Executives in IT and operations who support data-driven marketing efforts

Individuals from firms that interact directly with customers, as well as firms that rely on partners for customer interaction

This program incorporates both fundamental “roots” of strategic marketing communications, such as insight and positioning, and new “branches” of strategic marketing communications, such as digital and consumer engagement approaches. Moreover, a fundamental goal of the program is to help attendees embrace, and look for, change in their marketing communications.

Who Should Attend:

Managers involved in understanding, changing, and expanding the scope of marketing communications within their organizations

Mid- and senior-level leaders who have strategic responsibility for communications or are preparing for such a role

Executives from organizations in which communications play a key role in sales

Learn what it means to lead a truly customer-focused organization. In this program, you’ll develop the tools and frameworks to transform a company focused on procedures or assets to one focused instead on customers. Define the customer-focus end-state, develop a marketing strategy and design the organization to implement the strategy that drives results.

Who Should Attend:

Executives responsible for initiating or enhancing a company’s focus on markets and customers; key players in the development and implementation of such initiatives

Alleviate bottlenecks. Design effective processing systems. Identify metrics to measure improvements. Based on the science of Lean Six Sigma, this program will give you the tools and framework for operating a world-class organization.

Who Should Attend:

High-level manufacturing or service managers who shape an organization’s operations

Managers who want to improve existing operational systems

Consultants and engineers who must justify the cost of improvement projects

Thought-provoking, unconventional, stimulating and inspirational, this program teaches you how to tap into your own leadership potential and provides practical tools and insights for its full realization.

Who Should Attend:

Senior executives who desire to improve their leadership ability

Leaders seeking to effect a transformation in the groups they lead — work, family and community

Key Benefits:

Actualize your personal vision to become a highly effective leader and make a significant positive difference in your organization

The Strategy of Leadership uniquely combines cutting-edge science with compelling interactive learning, including simulations, experiential activities and case studies, to equip leaders with the techniques and frameworks to work with and through others to drive organizational success.

Who Should Attend:

Senior-level and general management executives, specifically those whose responsibilities reach across internal and external organizational boundaries

Leaders charged with client development, growing the business and executing innovative initiatives within the organization or with clients and customers

Key Benefits:

Build Social Capital: Maximize your social capital as a leader, developing your face-to-face and virtual networks

With this comprehensive approach to corporate director training, you’ll gain the skills you need to be an effective board member as well as the practical tools for landing a seat at the table. Develop a deep understanding of board responsibilities, structures and strategies and prepare yourself to reach and excel at the highest level of corporate governance.

With an emphasis on practical learning and talent development, this four-part program — strategically paced over the course of a year — equips women with the knowledge and tools needed to elevate themselves to the C-suite and beyond. Strengthen and broaden your leadership talents through this rigorous program of intensive classroom instruction, individual career appraisals, personal coaching, case studies and simulations.

Who Should Attend:

Corporate officers and other similar-level female executives who already have extensive functional skills and want to hone the other leadership capabilities necessary for securing a position at the very highest levels of an organization