Subaru - Wikipedia Subaru (スバル) (/ ˈ s uː b ə r uː / or / s ʊ ˈ b ɑːr uː /; Japanese pronunciation: ) is the automobile manufacturing division of Japanese transportation. 2019 Subaru Wrx - Features | Subaru Every Subaru is built with features important to you. And when it comes to the WRX and WRX STI, that means style, power, and all-out performance.