Online Marketing Trends for 2016

ONLINE MARKETING TRENDS
FOR 2016
63%
1500
75%
LIKES
47%
1
2
3
4
5
Live Streaming
Digital Assistants
Social Media Ads
Instant Stories
Internet of Things
Bringing the brands
even closer to their
followers and engaging
with them at this
moment.
Both an opportunity
and threat to your
search marketing
strategy.
Delivering nonintrusive ads to highly
relevant target market.
Curating and creating
content as a retention
strategy to improve
the social aspect of
social media.
Collecting and
understanding data
that we freely share
with our intelligent
devices,

ONLINE MARKETING TRENDS
FOR 2016
63%
1500
75%
LIKES
47%
6
7
8
9
10
Digital Out Of Home
Customer Service
Mobile Traffic
Custom Content
Geo Location
Personalizing
advertising content in a
digital form is
something to try if you
have big pockets.
Providing instant
replies and engaing
staff that is there for
you 24/7.
Becoming responsive is
a must. Now it's time to
think about SEO and
tracking conversions.
Being to the point and
customizing content to
particular online
channels.
Localizing your
message to achieve
maximum relevancy.

Live Streaming
TREND 1: BRINGING THE BRANDS EVEN CLOSER TO THEIR
FOLLOWERS THROUGH A VIDEO
Social media is already making use of
streaming - YouTube Events, Facebook
Live (available to big accounts), and
Periscope, Meerkat and Blab. Brands are
about to catch up, especially with live
streaming events such as recent Apple
Keynote in September.

Digital Assistants
TREND 2: BOTH AN OPPORTUNITY AND THREAT TO
YOUR SEARCH MARKETING STRATEGY.
Google Now, Cortana, Siri and soon to be
launched Facebook's M - those are all examples
of intelligent, digital assistants. I think this will be
one of the biggest marketing trends in 2016 as
well as one of the biggest challenges to marketing
itself. This means trying to sustain the relevance of
traditional search marketing.

Social Media Ads
TREND 3: DELIVERING NON-INTRUSIVE ADS TO HIGHLY
RELEVANT TARGET MARKET.
Advertising on social media is big in 2015 as there
is no such thing as “free organic reach” anymore.
2016 is going to be the year of relevancy,
intelligent targeting and perfect user experience.
In order to keep members on social media,
Facebook and others need to deliver a seamless
experience and extremely high quality content.

Instant Stories
TREND 4: CURATING AND CREATING CONTENT AS A
RETENTION STRATEGY
Social media will take over the publishing
platforms to become our destination sites.
Keep an eye on Twitter's Moments, a
carefully curated feed of news based on
relevant topics; Facebook Instant
Articles and Snapchat's Stories.

Internet of Things
TREND 5: COLLECTING AND UNDERSTANDING DATA
THAT WE FREELY SHARE WITH OUR DEVICES
Think about the unlimited stream of data
available to marketeers if more and more
devices will track and control our daily
activities. Is your iPhone already tracking
your daily movement with Health app?