Leaf Greener

Stylist and Creative Consultant

The former senior fashion editor of Elle China is part of a vanguard of stylists bringing a fresh aesthetic to the Chinese fashion media.

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

A renowned stylist and fashion reporter, Leaf Greener served as senior fashion editor of Elle China from 2008 to 2014. One of China’s leading arbiters of style, Greener is a staple on street style blogs such as Garance Dore and
Tommy Ton and has also been featured in international publications such as New York magazine, Vogue Australia and the Daily Telegraph. While at Elle China, Greener oversaw the publication's monumental rise as one of the leading fashion magazines in China with a circulation of over 1.3 million. In 2012, following significant increases in advertising demand, the magazine became the first fashion title in the world to release bi-weekly issues.

Initially pursuing a degree in fashion design in Beijing, Greener embarked upon a career in styling following her graduation, working for several fashion publications before securing a position in the fashion department of SELF, Condé Nast's leading health and lifestyle magazine in January 2006.

Alongside styling for various publications, Greener also publishes a mobile magazine LEAF on WeChat with cover designed by the renowned design studio 2x4 Beijing office, collaborating with brands such as Chanel, Chloé and Loewe and top fashion insiders Yasmin Sewell and
Alexia Niedzielski & Elizabeth Von Guttman, founders of System magazine alike to produce intellectual fashion ediotials and features, catering to China's growing affluent readership.