Danish telco TDC is scrapping the ‘up to’ marketing of its broadband packages, with its new broadband products now offering guaranteed down/uplink speeds of 20Mbps/2Mbps (priced at DKK255 [USD46.83]), 30Mbps/5Mbps (DKK269), 40Mbps/10Mbps (DKK289) and 50Mbps/10Mbps (DKK299), effective 17 February 2014. Rene Brochner, director of TDC Residential, said: ‘With this initiative we want [to show] how communication to broadband customers can be further improved. With the new products we now offer we guarantee that the speed is always [as advertised], for example, the 40Mbps/10Mbps speed is always 40Mbps/10Mbps.’

Further, TDC has announced that two-thirds of the country’s households will have access to broadband speeds of 20Mbps/2Mbps (down/upstream) by mid-2014, with more than 750,000 households guaranteed a 50Mbps connection, due to investment in ‘fibre protruding points and pair-bonding of copper’. TDC will also launch Vectoring technology in 2015, which can theoretically allow speeds of 100Mbps to be achieved over a copper network.

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