Tag: Franziska Iseli-Hall

Did you know that a human being in modern society is exposed to over five thousand pieces of marketing every day? We live in a very cluttered world and small businesses have to make an effort to stand out and be seen. So how can you stand out in a crowded market? This has become […]

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it what feels like years later (it probably only was a couple of days)! This made me think about customer […]

I recently heard an astrologist say that 2012 is the Year of Change. The lady suggested that this year is a great year to make changes in your life and business (luckily she didn’t say anything about the world going under, phew). Her predictions about change made me think about how so many business owners […]

Over the weekend we organized a dress-up party with the theme ‘Rockstars’ and everyone got right into it. It seems that people love dressing up and it got me thinking about marketing and business in general and how some people seem to be playing the ‘dress up’ game a lot. Must be pretty exhausting to […]

How often do you hit ‘delete’ on an email newsletter that pops into your already crowded inbox? That’s exactly right, me too, probably 7 out of 10 times. That’s really bad news for people who send out email newsletters! In fact, a lot of newsletters get less than a 20% opening rate, so only every fifth […]