To disclose more of your inner-self in cold calls is almost always based on a lack of confidence in your own value.

Only feedback from the real world that corrects this mistaken belief
will give you the self-acceptance that will encourage more such
self-expression. So why not try it?

At first blush, cold
calling a perfect stranger might seem very anonymous and quite unfriendly.
But, you can easily "warm-up" your cold calling sessions by putting
more of your personality, and your natural, everyday self into the
exchange. Injecting more of your own, unique energy and style into
a cold call can make your telemarketing efforts much more profitable.

In the past, I found
that I had a tendency to keep my own cold calling too tightly focused
and limited to only the topics at hand. I avoided getting involved
in too much chit-chat and stayed only in areas that I felt competent
to discuss. I've since learned that the long-term problem with this
approach is that it was boring-- and boredom can result in burn
out!

But, if you are willing
to disclose a little of your true self in these telemarketing communications,
you can make these calls fun and even interesting. As a result,
you'll tend to end calls less quickly and have a better chance to
meet your cold calling objectives.

As is so often the case
in other forms of communication, the reluctance (such as fear of
public speaking, writer

(c) 1999 Sanford Associates

Mark Sanford, of Sanford Associates, is a business development coach and
trainer with 30+ years of business experience. More free articles
and training materials on cold calling. Mark can be reached at
925.253.0646.