Hyatt Regency extends its global marketing campaign to India

The new ‘Make the Most of Being Away’ campaign helps guests make the most of their time away - going against the assumption that guests are always looking for a home away from home while travellingET Bureau | November 16, 2015, 16:30 IST

MUMBAI: Hyatt Regency, the upscale brand owned by American hotel major Hyatt Hotels & Resorts, has rolled out its multi-million dollar global marketing campaign in India.

The new 'Make the Most of Being Away' campaign helps guests make the most of their time away - going against the assumption that guests are always looking for a home away from home while travelling.

"The joy of breaking away from daily routines has been a popular sentiment which we have witnessed amongst our guests.. This new campaign lets travellers know that we not only understand, we agree," Eric Brun, senior VP-brands and commercial strategy, Hyatt International - Europe, Africa, Middle East and Southwest Asia said in a press statement.

The Hyatt Regency properties in Delhi and Mumbai will participate in this campaign and allow guests to avail goodies by just uploading an Instagram image of their chosen gift card, offered to them on arrival.

"Hyatt started its journey in India with Hyatt Regency Delhi in 1983. And, since then Hyatt Regency has been one of Hyatt's strongest brand pillars in the country. 'Make the Most of Being Away' is a representation of not only what Hyatt Regency has stood-by for more than 30 years in India, but also, what the brand has practiced globally throughout its nearly half-a-century of existence," Kurt Straub, VP -India Operations, Hyatt International, Southwest Asia said in the statement.

#GetCarded is a social media activation planned by the two hotels, introducing the guests to the idea of being away from home right at the time they check-in.