Press release

Hard Rock International continues its commitment to emerging musicians of
tomorrow with this year's "Hard Rock Rising," the most far-reaching battle of
the bands competition in the world.

Through "Hard Rock Rising," Hard Rock Café, Niagara Falls USA, gives local
artists the chance to compete against bands from across the world for an
opportunity of a lifetime - to participate in a world tour at Hard Rock Café
locations, make an album and music video as part of Hard Rock Records, and
receive $10,000 in new gear.

To kick off the local leg of the competition, fans decide which bands take
the stage at Hard Rock Café, Niagara Falls USA, by visiting the restaurant's
Facebook page and downloading free tracks from bands of their choice. Visit www.Facebook.com/HRCNiagaraFallsUSA to cast your vote.

Once the lineups are chosen, Hard Rock Café, Niagara Falls USA, and 95
other participating locations around the world will host a series of live
competitions featuring local bands. One winner will be selected from each
location by a panel of local industry judges. Selected local winners will be
narrowed down to the top 25 bands worldwide via a second round of fan voting on
participating Hard Rock Facebook pages.

Once the top 25 are determined, a panel of music industry professionals,
including Steven Van Zandt of the E Street Band, Live Nation Senior Vice
President of Music Toby Leighton-Pope, and Hard Rock Records' Artist Relations
Executives John Kirkpatrick, James Buell and Blake Smith, will select the grand
prize winner and two runner-up bands.

The grand prize winner will play a world tour in six renowned cities
arranged by Hard Rock International, including a spot on the bill at the Hard
Rock Calling festival in London with suggested additional dates at Hard Rock
Cafés in Sydney, Tokyo, Hong Kong, Chicago and Honolulu; make an album and
music video as part of Hard Rock Records; and receive new music equipment and
gear valued at $10,000. Two runner-up bands will each receive new music
equipment and gear valued at $10,000.