Context is the awesome-gravy of all problem solving. Relentlessly look for it. Although you may not always believe it, every leader in an organization makes decisions based on the reality he or she perceives. Figure out what the reality is that is seen. Ask them (do not email them). Then ask everyone who thinks they know. Work out what the real problem is, sell the dream and put a project together to conquer it. Put a tagline together that starts with one of these two phrases: "This project will Increase Revenue by…." or "This project will Drive Cost from the business by…" and recite it to everyone who wants to know what you are doing. Even pet projects have a reality somewhere if you dig deeply enough.