Identity and Packaging design for Siete 50 (Pro Agave) a Mexican Expo that supports products that come from the Agave plant.
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The projects idea… Read More

Identity and Packaging design for Siete 50 (Pro Agave) a Mexican Expo that supports products that come from the Agave plant.
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The projects idea was to intervene a bottle with a design of your own; but we wanted to kick it further. We created a name for an unexisting Tequila House, then we created the identity and the companymantras. Then we started with the product (bottles), we had 3 of them, but we wanted to make a product family. The final decision was to make "Tequila", "Raicilla" and "Mezcal", these are 3 spirits that come from the Agave plant in different processes. These 3 spirits represent : Heaven, Earth and Hell.
Then we worked with the colors and concepts of each bottle, uniting them with the same tag for the whole brand. For the final part, the artistic part, we created a unique artistic design that represented the concept of the bottle. We had to create one for the Mezcal bottle, and we decided to go with a more abstract form of the agave plant when they cut off the leafs, representing death for creation.
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Product Shots: Pablo Saracho Read Less