Insights of online PR & Social Media, Its effect on Indian Market.. Frequently asked questions on social Media.. Lots to read on this Blog…..

ROI in Social Media… Justified?

October 6, 2010

I thought, should share this interesting survey done by E-consultancy whom I follow regularly! This topic is very much debatable. Perhaps an interesting post via Digi News

The post goes here…

According to a recent report, businesses that invest in marketing apparently cannot measure their growth results on any scale.

Econsultancy states, by a total poll of 47% from the entire staff of over 800 employees, that includes professionals from PR as well as marketers. An estimated 76%w claim there was no ROI amount for their entire investment on social media channels.

• 33% have an expenditure on social media activities which is less than 5£ per year.

• 29% businesses do not have a reliable staff to execute these initiatives.

• 49% companies state resource shortage as a reason for average performance.

• 30% claim insufficient budgets to reach their company goals.

The Research Director of Econsultancy, Linus Gregoriadis recently stated, “2010 has been a year in which companies have tried to become more focused in their social media marketing activity. Much of their activity is concentrated on the use of Twitter and Facebook, with the vast majority of companies (83% and 80% of respondents respectively) using these sites as part of their social media strategy. Companies are harnessing these sites for a range of business functions including marketing, sales, and customer service and product development.”

Is the hype for social media justified with such results for business firms and brands?

To conclude it further. The hype cannot be justified at this point of time because we all know Social Media will start generating results only after sometime. At this point of time.. it is imperative to consider it strongly and include it our marketing mix. Moreover, this is not a time to actually think of results but only keep doing with best of the efforts.

Hence, this topic does not justify that Social Media is actually a hype! We have seen many brands in India who are equally adding their best efforts to engage users in different ways and have been successful. Then there are brands like Pantaloons who consider Social Media as their ATL activity

Along with the dynamism of this medium it also brings ambiguity to many of us about how successful it can be. But, the answer is Try it out first and then conclude! As I said, getting into Social Media also needs great sense of motivation and devotion. It’s not easy to manage people! :) Isn’t it?

That’s Me!!

As a Digital PR & Social Media Communication pro, I have over 8 year’s experience in Web & Multimedia. And in these 8 years I have explored the emerging field of Search Engine World, Online Reputation Management and Digital Strategies. And I got a chance to work on prime brands such as L’Oreal, Penguin Book Publishers, Star and none other than celebrity writer Shobhaa De. In this whole rigmarole of strategizing digital campaigns, I got to learn a lot about social media. It has been pretty exciting, and the only way to make this exercise worthwhile is in sharing and communicating with fellow readers. Call me a Social Media evangelist or a SocMedphile*, I love to blog and write on Digital PR, how to handle your brand online, how to use Social Media to do so et al. And yes, in my free time I like to solve chemical equations how to divide the compositions of soluble acids into cyberdigits. No, that was just a joke.