Discovery & Strategy

DISCOVERY & STRATEGY

Before you begin any marketing campaign, it’s important to have a thorough strategy in place backed by data and research. Without a strong purpose and foundation, decisions are much harder to make and success is much harder to measure. Start with these tactics before you invest in any campaign.

LISTEN & LEARN

Discovery meeting. Meeting face-to-face allows for a more open conversation and allows our teams to get to know each other. We treat all clients as partners where vulnerability and collaboration are values that guide our process everyday.

Audits & analytics. Allow us to dig into your analytics and uncover opportunities. We can also complete a full technical audit to help reduce search engine penalties and ensure proper indexing of the site.

Research & analysis. We’ll dig into your industry, your audience, your competitors and more with market, keyword and competitive research, not only from a business perspective but from a digital perspective as well that will in turn build a foundation for success with any future outbound marketing.

STRATEGIZE & PLAN

Brand identity statements. The all important mission, vision, values are often overlooked but are so important to identify your brand’s purpose and beliefs. Without this understanding, it’s difficult to make decisions and put together a strategy and metrics for success that are authentic to your company and employees.

Audience segmentation. Once we understand your identity and purpose, we hone in on your key customers and build personas to understand their online behaviors. From there we can identify how to segment efforts for a more efficient strategy.

Communication & content strategy. Now that your primary audience is segmented, we identify their social channels, the type of content they are searching for and engaging with and come up with a communication plan of how to best reach them with just the right message. We’ll help you develop a strategy that covers all touch points in the customer journey, including your website, and ensure messaging is aligned across all channels and platforms. Rounds of A/B message testing and call-to-action testing will help us optimize toward conversions.

Advertising plan. Once you’re setup for organic success, we will put together an advertising strategy and manage your digital advertising budget. From PPC to display online, mobile, social and more, we’ll prioritize efforts starting broad and then narrowing in on tactics and publisher platforms that are working best for your campaigns..

Measurement plan. No strategy is complete without a measurement plan with agreed upon KPIs. Using your identity statements to guide objectives, we will work with you to put together the best tracking and reporting to measure performance for optimization and success.

YOU TALK. WE LISTEN.

Should we be doing this? Why aren’t we doing that? What’s working? Are we successful?

These inevitable questions are much easier to answer once you have a strong foundation of knowledge and a strategy in place that helps guide decisions and measures of success. Meet with us today to talk about your strategy and how we could help you uncover opportunities to take your efforts to the next level.