Starbucks buys bakery chain La Boulange for $100 million

View full sizeThe Associated PressStarbucks Corp. announced Tuesday that it has purchased La Boulange bakery for $100 million. The coffee chain says the bakery will provide baked goods for its stores soon.

Starbucks Corp. is looking to offer a more tempting menu, with a $100 million cash deal to buy a small bakery chain.

The
Seattle-based coffee shop chain says baked goods from La Boulange will
start replacing its current lineup early next year, starting with French
pastries such as the croissant. Products will start appearing in Bay
Area stores first then roll out nationally.

Starbucks also says it plans to make the San Francisco-area bakery into a national presence in the years ahead.

"We'll
take it one store at a time, starting in metropolitan areas around the
U.S. where there's demand," said Cliff Burrows, president of Starbucks Americas.

Food has become an important part of Starbuck's revenue stream in recent years, with the segment now generating $1.5
billion a year. About a third of the purchases in its U.S. locations
include a food item.

La Boulange, which also serves salads and
sandwiches in a casual sit-down setting, has 19 locations in the Bay
Area. The chain is being sold to Starbucks by Next World Group, a privately held investment firm based in San Francisco.

As Starbucks faces increasing competition from fast-food chains serving specialty
coffees, the company has increased its profits through an expanding mix
of consumer products, such as its ice cream and Tazo-branded K-Cup
portion packs.

The La Boulange deal could eventually feed into that mix.

This holiday season Starbucks plans to sell a single-cup coffee machine called Verismo that lets
people brew lattes and other drinks at home. And moving beyond its
iconic cafes, the company earlier this year announced plans to open its
first Evolution Fresh Inc. juice store.

Additionally, the deal positions Starbucks to enter a fast-growing segment of the restaurant industry currently
dominated by Panera Bread Co., which offers freshly baked bread,
sandwiches and salads in a sit-down setting for slightly higher prices
than most fast-food chains. St. Louis-based Panera has about 1,500
locations, up from about 1,000 five years ago. Sales have grown by 73
percent over that same time, according to food industry researcher
Technomic Inc.

With the acquisition of La Boulange, Starbucks says it hopes to popularize the French bakery experience in the U.S.
the same way it brought the experience of the Italian espresso bar to
the masses.

"After more than 40 years, we will be able to say that we are bakers too," CEO Howard Schultz said in a statement.

The acquisition of Bay Bread LLC, the parent company of La Boulange, is expected to close in Starbucks' fiscal fourth quarter and dilute the company's earnings by 2 cents per
share in the second half of the fiscal year. For the full year, Starbucks has said it expects earnings per share to be between $1.81 and $1.84.

Starbucks shares rose $1.75, or 3.4 percent, to close at $53.90. They fell $1.40
or 2.6 percent in after-hours trading following the announcement of the
La Boulange deal.