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LONDON--(BUSINESS WIRE)--Netbiscuits,
are today encouraging marketers in businesses of all sizes to reconnect
with consumers, by opening up its award-winning Mobile Analytics tools
for free use. In a move which promises to demystify the mobile
landscape, Netbiscuits has announced free enterprise-grade versions of
its Mobile
Analytics and Device
Detection software, providing marketers and developers with the
technology to better profile customer engagement and deliver exceptional
mobile web experiences for users on every device.

With the free enterprise-grade version of Mobile Analytics, marketers
can develop and track visitor personas around device, preferences and
contextual use, identify causes of abandonment and ultimately deliver
better engagement to increase conversions from mobile channels.
Netbiscuits Mobile Analytics comes with user traffic reports and
dashboards that reveal user behavior and preference through device
information. Netbiscuits Mobile Analytics can also easily integrate into
most desktop analytics software to enrich data with contextual
information on mobile user behavior, uncover insights like bounce rate
of visitors based on screen size or speed of connection to the website.

Marketers and developers can also benefit from a free version of our
Device Detection product, the world’s most advanced library catalogued
through manual testing. The Netbiscuits device library, contains
detailed device feature capabilities of over 7,300 device profiles,
helping build the most complete picture of devices being used to access
a website. Using Device Detection, organizations can identify, segment
and route mobile traffic, optimize web testing, adapt site features and
technology before first page load, and improve speed and page load times
to extend their reach to every mobile device.

The free versions of both products will be accompanied by the launch of
a tiered subscription model, handing businesses the keys to more
powerful Mobile Analytics and Device Detection at a level and price
point which makes sense for their needs. In 2014, building a
personalized ‘one-web’ consumer experience has become a major challenge
for brands, especially as next-generation technologies, such as
connected TVs and wearable devices are widely adopted by consumers.
Previously, smaller organizations have been restricted to analytics
software with limited customer device information or simply been priced
out of the market.

Michael Neidhoefer, Netbiscuits CEO, said: “Mobile is all
encompassing, and is no longer just a ‘nice to have’, but rather an
essential communications channel to the customer. The variety in user
context, preferences, behavior and the devices being used to access the
web means we can no longer treat visitors as a single group, but must
understand the different user requirements that change dynamically with
device features, time of day and connection speeds.

By releasing free versions of our enterprise-grade Mobile Analytics and
Device Detection tools, we are empowering marketers to get back on top
and rebuild the lost connection with their mobile customers. Netbiscuits
is providing marketers with the tools to better understand customer
engagement on mobile devices and improve conversion rates by eliminating
the guesswork usually associated with developing for the mobile web.”

Netbiscuits Mobile Analytics and Device Detection customer Frank
Kanzler, Head of Technical Design & Development, T-Online.de, said: “Mobile
has changed the way our users think about and engage with our content.
They access T-Online news site from different devices, and do so in a
variety of environments, yet they rightly expect a great experience
every time.

For us, mobile analytics will take the guesswork out of building a
mobile strategy. We will be able to pinpoint the devices being used on
our website down to a very specific level and also get a better
understanding of how user behavior online is influenced by contextual
factors, such as bandwidth and location. With these data points, we can
build a number of user profiles and make actionable decisions about the
web experiences we serve up, leading to better experiences for our
customers.”

Product Summaries:

Mobile Analytics

Marketers use Mobile Analytics to create customer profiles, test
existing sites and plan new features based on accurate device and
information, resulting in improved engagement and increased conversions.
Marketers can also:

Developers use Device Detection to understand visitor context and
accurately detect device capabilities to then adapt websites and content
within Responsive Web Design templates in order to deliver a fast,
working and targeted experience to every visitor, regardless of device.
Key benefits include: