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Behind the urge to buy

Guests

Scott Rick: is an author of the study "Tightwads and Spendthrifts." He is a professor in the department of operations and information Management at The Wharton School at the University of Pennsylvania.

Larry Compeau: professor of Marketing Clarkson University School of Business.

Overall, the frugal outnumber the spenders according to recent research. That's not true of people aged 21 - 30, who are spending beyond their means. Midmorning examines the research and the mindset behind the trend to spend.