Magazine Subscription Ad from Playboy

A direct-response ad using Playboy's famous "What Sort of Man Reads Playboy" hook. The main ads for that campaign are shown here: http://swiped.co/url/m0Zcu However,...View More this is an example of an ad where a woman is the main character & the phrase is flipped around to "You're my Kind of Man". As usual, the ad starts discussing the desirable & worthy traits a Playboy reader possesses & then turns into a subscription pitch. What makes this ad particularly attention-grabbing is the big visual of the woman giving the reader direct eye contact. Their typical ads depict the same type of messaging, but don't come from any person in particular. Having the message come directly from a woman their typical reader would gush over is much more powerful.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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