Engaging Tourism Enterprises: How Operators Source Information for Business Improvement

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The recognition that small to medium tourism enterprises (SMTEs) are a vital part of the tourism sector emphasises the importance of ensuring that their communication, learning and information dissemination and acquisition practices are as efficient as possible. This is especially the case since SMTEs are often under-resourced and time poor. Currently, our understanding of these practices and their implications for improving information provision and utilisation in SMTEs is limited. This research starts to address this gap and further our understanding of the information, communication and training needs of this sector of the tourism industry.