UK DIY News

Argos repositions value range

Brand consultancy The Partners has completed a repositioning programme for the Argos value offering with the launch of a new Simple Value range.

Featuring over 140 lines starting from 99p, Simple Value features a range of essential products for the home and everyday items, available to buy online and collect from over 800 points across the UK.

The Partners focused the brand on a notion of simplicity, but with an emphasis that simple does not have to mean basic.

In a statement, The Partners said: “Shifting the meaning from ‘basic’ to a ‘simple with a twist’, the twist came in the form of product descriptors. The copy, has a touch of humour, which elevates the conversation, empathy and customer engagement.”