Microsoft’s Bing Has International Ambitions

There’s no doubt in the fact that Google is truly the most popular search engine on the planet. Most people simply refer to searching for something online as “Googling it,” and it doesn’t look like the search engine is going to lose its appeal anytime soon. Even though it may not be threatened by it, evidently Microsoft’s Bing is its true competitor. Redmond works hard to position Bing as a true Google competitor and it is now seeking applications for a new post which reveals how its search engine has sights set on international expansion.

Microsoft quietly listed a job opening for a business development manager for Bing international. On the face of it the title may not look that interesting but its the job posting’s description that gives us a glimpse of how the company wants to take Bing forward.

“Bing is embarking on the most ambitious geographic and product expansion in its history,” the description reads, adding that “international is now front and center at Bing.” The aim is to make Bing a “quality” product in 75 markets across the globe.

Its not merely about making sure that Bing works in all of those markets. The focus will be on bringing local content to ensure that users don’t have to look anywhere else whether they’re searching for something in their city or across the broader internet.

Microsoft CEO Satya Nadella confirmed last month that the company has no plans to sell off Bing or the Xbox division, contrary to many rumors. This goes to show that the company is serious about its presence in the search market and doesn’t have any plans of giving up.