Peer Reviews Significant to Shoppers in Consumer Brand Trust

Consumers are doing an awful lot of research online before buying a product. They of course get all the manufacturer’s info, but now consumers are looking to other consumers to get recommendations and real life experiences with products. Peer to peer recommendations are becoming more and more popular as consumers become more dependent on their online communities.C.

A recent survey on current attitudes towards customer ratings and reviews by Bazaarvoice and Vizu Corporation, shows that about three out of four shoppers say that it is extremely or very important to read customer reviews before making a purchase, and they prefer peer reviews over expert reviews by a 6-to-1 margin.