There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.