Creative

News

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere in Brooklyn, N.Y.; the media planning and buying shop Crossmedia, New York; and digital agency 22squared in Atlanta.

While activist investors like Starboard Ventures LLC had advocated for an AOL-Yahoo merger, Verizon’s intent to purchase the former seems to have dampened that plan. So where does that leave Yahoo? “No different than they were before,” said Pivotal Group analyst Brian Wieser. “In a bad position.” Not everyone has such dire predictions. Cantor &... Continue reading »

After seven seasons, popular show Mad Med is set to air its finale this Sunday.

The Drum, 05/15/2015

Clients

Client

Start Year

End Year

AdCouncil

2015

Current

ScottsMiracle-Gro (Bonnie Plants)

2016

Current

Enviroscent

2016

Current

Adventist Health System

2016

Current

Sweetwater Brewing Company

2016

Current

Southeast Toyota Distributors

2000

Current

Publix Supermarkets

1989

Current

The Home Depot

2014

Current

Dunkin' Donuts

2012

Current

Mizuno USA

2015

Current

About

22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action, and positive impact, across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.