March 10, 2008

Absolut-ly Great Viral Video

OK, first things first, we apologize for that headline - though we can't promise such punnery will never happen again. Rick from Martini Groove has thrown out a funny YouTube video put together for Absolut vodka by a group of comedians, and we had to give it a shout out. Why do we like it, you ask? First, it features Zak Galifianakis, who made our favorite Kanye West video of all time. Second, it's about booze. Two points, and an extra one for reminding us of what Special Blend did with Blenderz Crucial Sports Hut (also very funny, but in a completely different way).

The guys from Tim & Eric Awesome Show and Tom Goes to the Mayor and a bunch of stuff on SuperDeluxe.com got free reign to do whatever they want for Absolut, as long as they mentioned the product. I wish more companies would be this liberal with their brand because a lot of good stuff would come out of it. Also, a lot of bad stuff, which could be good too.