Konvergence

Konvergence is an Italian retail solutions provider with a mission to
offering convergent applications and enabling technologies designed to
make life easier for both consumer and retailer.

Kwallet, a game-changing product which transforms the retail customer
experience, was recently launched at one of Italy’s top retailers Coop
Consumatori Nordest. It is what everyone has been waiting for! An “all-in-
your-pocket” app which makes shopping experiences super convenient,
rewarding and secure. It combines promotions, mobile-wallet, scan and
go, shopping list, coupons, a digital loyalty card and payments.

Konvergence engaged ThoughtWorks Retail to provide product, technology and
user experience direction. The aim was to connect to existing systems
and a more complex set of retail client side multichannel platforms. Using agile techniques and working alongside marketing, technology and
client relations, we were able to build out Kwallet quickly while helping
Konvergence maintain a core product strategy.

For the customer Kwallet provides more self service opportunities, easy
checkout, real time & relevant promotions and tailored rewards. But the
real uniqueness is the mobile payment. The app guarantees the simplicity
of the shopping on line and the security of a credit card transaction. For
the retailer it gives a one-to-one connection and rich data about shopping
behaviour. Kwallet will reduce the cost to provide the core components of
an in-store shopping experience.

Patrizia Cicognani, marketing manager at Konvergence said:
“Kwallet is an innovative app for the grocery market because it combines
the entire range of services that a modern retailer can give to the
consumer on a any device.. There are two obvious benefits for the
retailer. A cost saving in terms of store operations and a fully maintained
customer experience.

Working onsite in Ravenna at Konvergence subsidiary with a distributed
team based out of ThoughtWorks Chennai, we were able to get on top
of user experience design and development of the ‘product’ within six
months. The first release was production ready in a span of two months,
showing product innovation at speed. Underpinning this product with
continuous delivery methods allows Konvergence to now go even faster
on maturing the product and releasing new features.

K-Wallet , rebranded by Coop Nordest in “MyCoop” is already successful
at Coop Consumatori Nordest where approximately 30% of all
transactions are being completed using the self service, scan-and-go
solution. And Coop Nordest hopes in even better results with the new
App!

Mark Collin Head of Retail Europe at ThoughtWorks commented “we
work with a number of grocers and convenience retailers globally and have
been tackling the digital customer experience, but this is by far the most
successful provision of digital service we have seen. The answer lies in a
slick customer experience that actually works well in a busy store where
a customers hands are already full. More importantly how Konvergence
consistently manages promotions across multiple touch points (self
checkout, scan and go, till, online) makes this truly compelling. Getting this
piece right has been a cornerstone to the success of K-Wallet as a product
but also its launch and uptake at Coop ConsumatoriNordest."

Konvergence engaged ThoughtWorks to provide product, technology and user experience direction for Kwallet, a game-changing product which transforms the retail customer experience.For Martha, who looks out for special offers. For James, who has lost his shopping list. For Anne, a technology fan frustrated by disconnected systems. For Peter, who tries to keep track of loyalty cards, vouchers, and coupons. Konvergence has created K Wallet. All in your pocket. An app studied to manage the entire shopping experience with a smartphone. K Wallet makes life easy for the consumer. It helps him to keep track of loyalty card points. Draw up the shopping list and remember special offers, coupons, vouchers. Speed up the purchasing process. Allowing direct payments with a smartphone, in compliance with European and Italian security standards. K Wallet also improves the retailer's work through extensive, targeted, multi-channel offers. Based on time slots, user position, purchasing behavior that become entertaining and absorbing through gaming strategies. With an ultra powerful engine, the K Wallet system is compatible with all existing systems, and enables the retailer to implement cross channel marketing management. Contents entered interact in real time with all contact points in the store. Cash desks, stalls, self-service counters, self scanning systems, digital monitors, and with the trendiest mobile devices. The app also allows the retailer to receive customer feedback. With K Wallet, a single app that enables convergent and connected services, the consumer can now relax and enjoy the shopping experience with customized, convenient, and quick purchases. And life will be easy for retailers too.