If you've ever wondered how to measure social media, public relations, public affairs, media relations, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about measurement standards, research news, techniques and the latest developments in the world of PR research and evaluation. When I'm not here, you can find me in my garden in Durham New Hampshire or in my sailboat out on the Oyster River.

How to introduce me

For those who bear the burden of introducing me at a conference...

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.
People talk, we listen..

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November 26, 2010

Anyone looking to start monitoring your social media needs to fill out this worksheet

In the last few weeks we've seen a flurry of RFP's for monitoring social and/or traditional media and far too many of these RFP's leave some very critical questions unanswered. So, in the interest of making everyon's lives easier I created a little worksheet for everyone to fill out BEFORE starting your search for the perfect monitoring system. You can download it here:Download Questions you must answer before hiring anyone to monitor or measure you news

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Measure What Matters

Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. OrderMeasure What Matters now.