Research Study Objective: The study was carried out on people who attend exercise classes in January 2016. The aim of the research was to determine detailed information related to:

Which classes are most popular among the respondents How long the classes typically are and at what time in the day respondents like them to be How much respondents would be willing to pay for each class and if they prefer a monthly fee or a “pay as you go” payment structure What respondents look for when deciding whether to attend an exercise class

Methodology :

Self administered questionnaire (survey) using the Internet

Period :

January 2016

Panel size :

515 people interviewed

Panel Sample group :

Private individuals aged 16+ living in the UK who attend exercise classes