Honda campaign offers drivers more choice

Extended choice is the key to customer satisfaction in 2012, according to Honda.

The Japanese carmaker has announced the launch of its new 'Your Honda, Your Way' campaign, which gives customers a wider range of choice for New Year deals.

Under the terms of the campaign, new Honda owners can pick between a four-year complimentary servicing package, an insurance contribution and an extended guarantee.

Honda believes the tailor-made nature of the deals means motorists can pick a package to suit their specific requirements.

The deal is the latest in a long line of Honda campaigns, including the Love Hearts promotion and the successful 4 offer, which launched last summer.

Paul Runza, tactical marketing manager at the firm, commented:" We wanted to carry forward some of the popular elements of the '4' offer, however we recognise that everyone has different requirements and this new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs.

"Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence."