Campbell Newman: 'Dud decisions' were for the greater good

THE "pace of reform", the "necessity to make some really tough decisions" and "sadly...the way politics is played and the way things are covered" are some of the reasons Campbell Newman believes he is no longer Queensland's Premier.

Speaking to the ABC as he prepares to launch his book next week, Mr Newman said there were several factors, including "dud decisions, but they were dud politically", but "actually in the best interests of Queenslanders" that led to his political demise, but held strong to his belief the media needed to take a large portion of the blame.

Putting Labor's latest bounce in the polls down to the Palaszczuk Government's avoidance of controversy - "the less you do, the less you take on vested interests, the more you'll be rewarded in the polls" - Mr Newman said commercial TV stations treated political reporting like a reality show, while 'click bait' was also leading to a less informed political debate.

"I think, that there's a toxic atmosphere now in politics. [A] great focus on personalities," he told the 7.30 Report.

"And I acknowledge the pressures that are on particularly the commercial media, but it's manifested in what is known around the traps as click-baiting, where people have to really put forward fast, sensational-type stories to get the attention of people out there in the community.