Why Are People In China Paying $40 For A Box Of Weet-Bix?

Food & Wine

Posted on June 24, 2016

A photo of a Melbourne man hauling a shopping trolley stacked full of boxes of Weet-Bix through a supermarket has gone viral after it was revealed he would most likely attempt to re-sell the cereal online to buyers in China.

Last year it was baby formula that was being resold overseas leading to a shortage in Australia, now it appears the cereal which retails for around $5 could be selling out quicker than expected.

RossAndJohn/Twitter

While Weet-Bix is still readily available to purchase in Australia at the moment, if the demand to sell them online continues, we could end up without one of our most popular breakfast cereals to chow down on in the morning!!!!