Lovely Package

Curating the very best packaging design

“yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum. Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.”

Comments

Very interesting work, it deviates from regular chocolate packaging we usually see on the shelves. It might be confusing at first look, as you wouldn’t know what is this – a soap, gum, or ziplock bags in there? A simple text – “blah blah chocolate” under “YUM” would be nice.
Thanks for posting!