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Target Canada reveals new partnership with interior designer

The shadow of Target Canada's John Morioka is cast on a company-branded backdrop, as the chain shows off its brands and design partners at a showcase in Toronto in this January 2013 file photo. (Chris Young/THE CANADIAN PRESS)

The Canadian Press
Published Wednesday, August 13, 2014 8:03AM EDT

TORONTO -- Target Canada is poised to embark on yet another design collaboration with homegrown talent.

The retailer has announced a long-term partnership with Sarah Richardson slated to launch next year.

The interior designer and HGTV personality will be teaming with Target Canada on a line of home decor set to arrive in stores beginning in the fall of 2015.

Target Canada is set to expand its Beaver Canoe home decor offerings and add sleepwear and slippers. The Beaver Canoe brand is a part of Roots Canada.

Target Canada also plans to boost its maternity apparel offerings with the addition of U.S. women's fashion line Nick & Nora in 2015. A plus-size line will also be introduced early next year.

The moves are among several initiatives the company has announced in an effort to bolster its business performance north of the border. Since its March 2013 launch, the discount retailer's first foray outside of the U.S. has experienced its share of rough patches. The retailer was initially faced with high expansion costs and disappointing sales as Canadian shoppers complained about near-empty shelves and notably higher prices than at U.S. Target stores.

On Aug. 21 at 9 p.m. ET, the retailer will also be staging a fashion show open free to the public as part of the Montreal Fashion and Design Festival. In addition to highlighting key trends for fall, the showcase will also include pieces from Altuzarra for Target, the retailer's designer collaboration with the luxury women's ready-to-wear brand. The collection is slated to launch on Sept. 14.