No surprise here: people who are cheating on their spouses or partners are using "fake" social media accounts to help them conduct their affairs, according to a survey of almost 2,400 U.S. adults who
had cheated on their partner in the past year conducted by www.couponcodes4u.com and cited in the New York Daily News. (Admittedly, it's not quite clear why philanderers would open up to a coupon Web
site about their deepest, darkest secrets, but maybe there was a cool incentive like free breath mints or something.) ...Read the whole story

In a major shift for marketers that have traditionally waited for results, social feedback tools from LinkedIn and Switch now gauge content and campaign performance at the speed of a text message or Twitter tweet. This gives social media the features that marketers find invaluable in search engine marketing. ...Read the whole story

The pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships involve a mobile carrier) to get out of them before spending money on something that won't last. ...Read the whole story

Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue travel vouchers. Six other winners will receive $50 Valentine's Day-themed mGifts. ...Read the whole story

To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing so unlocks a one-time $10 statement credit if customers spend $30 or more at www.NBAStore.com. ...Read the whole story

Around The Net

Bing and Fox News partnered to bring a social touch to the U.S. State of the Union address Tuesday. Bing Pulse, the platform, provided a sense of the sentiment related to critical issues that the President discussed. The results split gender and political affiliation. Bing analyzed keywords in social media posts, among other things, to determine the thinking on policy issues. ...Read the whole story

News magazine app Pulse is getting into the social aggregation game with Highlights -- a new feature with which users can create a tab of news based on what’s popular among those in their social circles. “Basically, any news story that your friends have shared or saved excessively will pop up within the new Highlights tab, which you can access from the ‘save stories’ tab in the left sidebar,” VentureBeat reports. ...Read the whole story

The competition will run via a dedicated Facebook page, where people can submit their entries and view other candidates' photos. Winners of each challenge will be announced on a weekly basis, and a prize of an all-expenses-paid safari trip to Kenya, including a Lipton tea plantation tour, will be awarded to the overall winner. The four-week campaign, "Liptagram", is a first for the Unilever brand. ...Read the whole story

The shift from print to online has been excruciating for many in the publishing industry. Print dollars have turned to online cents, but publishers still need to create quality content. Social can
restore the balance. ...More

The White House introduced social tools for the American people to provide feedback on the State of the Union address. Think of the data sitting behind the Twitter tweets and comments on Facebook and
Google+. ...More