Our Expert

Vikas is the Managing Partner of Beneffect Consultants, which advises small & medium enterprises in India on developing and executing business & brand strategy, scaling up operations and developing systems and processes to manage growth. He is also an advisor to X-PM India, a leading player in Transition Management Services and a founding member of the WIL Group. Vikas works closely with the WIL Group’s partners globally to implement clients’ business strategies and improve performance of their operations in India.

Vikas has a post graduate degree in Business Administration from the Faculty of Management Studies, University of Delhi, and has worked for over 30 years in diverse industries and functional responsibilities. He started his career in 1980 in the shipping industry with SCI Ltd., as part of the navigating staff, responsible for cargo management, logistics and crew management, on board various merchant ships.

He returned to academics in 1985, and after completing his MBA, he joined Asian Paints India Ltd. He has since then worked with FMCG companies such as Marico Industries and Benckiser India in the FMCG sector. Vikas has had an extensive involvement with Media and Internet industry. At TV18 India (now Network 18), he was responsible for establishing CNBC in India. At Bharti BT Internet, he launched the Mantra Online Internet service. Thereafter, he turned entrepreneur in 2000 and was the founder & CEO of www.khuljasimsim.com, an e-commerce website and Cafe Networks, an ICICI Venture funded company. Subsequently, he also founded a unique leisure activity retail business - The Colour Factory™.

Vikas has had extensive experience in the food & beverage industry having headed operations at Barista Coffee Company and also managing the India operations of IHC (Wah Restaurants – Birdy’s) – a food & hospitality company.

Vikas has also had experience in developing business for Indian IT companies in the Western European markets of Netherlands and Belgium, while living in Amsterdam in 2004 & 2005. He is a director on the board of Smile Merchants, a rural healthcare company, funded by Unitus Seed Fund, that delivers quality affordable dental care services to lower income and BPL population in small town India.

Vikas is a charter member of TiE Mumbai, a global non profit association dedicated to fostering entrepreneurship, serves as jury member for Concours SAI, conducting admission for premier French business schools and is a member of The Outstanding Speakers Bureau. He is an active angel investor and a member of the Stern Fisher & Lead Angels investor networks. He is a certified executive coach & mentors & coaches young entrepreneurs working on innovative entrepreneurial projects.

Vikas is a keen and enthusiastic golfer, a jazz aficionado and active in theatre.