Email Marketing Overview

This article is letter (E) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

There are plenty of hyped fads and tricks when it comes to marketing. These may come and go, but one method that endures is email marketing.

Start With Good, Clean Data

Email marketing is only as effective as your subscriber’s interest. Buying email lists are usually not worth it as these subscribers have no idea who you are. Low spam reports and unsubscribes are key for keeping a company’s email reputation and deliverability healthy. So it’s best to stick with people who sign up for your newsletter the good, clean, simple way – through your sign up form.

Low Cost, Effective Results

Email marketing has almost no expense. All it requires is online users to subscribe to your email newsletter. Upselling them then becomes a piece of cake as your subscribers have a high level of buying intent.

Mobile Email Strategy

15 to 65 percent of all emails are opened on a mobile phone. That usually means less text and more graphics like CTA buttons, images, and videos. Emails can be geo-targeted based on a smartphone user’s current location, replacements for physical receipts, or send real-time customer support notifications.

Word Up:

Best of all, the data of your email subscriber list belongs to you. In comparison, all your marketing efforts on social media belong to that platform. With Swomi, you are in charge of your data because we believe in empowering everyone with their online content.

This article is letter (E) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.