This restaurant concept combines a love of bikes, food, and beer into one establishment that features 40 taps, house charcuterie, and a public bike work space. The idea came from the need to have a place to clean and tune up your bike after a ride. Living in an urban environment, residents often don't have a yard to hose off their mountain bikes or space in their studio apartments to wrench on their road bikes.

BUSINESS CONCEPT / IDENTITY / COLLATERAL / WEB DESIGN

The name is derived from 4130 Chromoly, an alloy that is used to craft high end bike frames. To represent different bike cultures—mountain, road, BMX—coming together and coexisting in one place, the identity is custom drawn using elements from different typestyles in a way that is reminiscent of a head tube badge.