San Francisco native Derek Lam began his affair with American sportswear during a twelve year stint designing for Michael Kors. In 2002, he struck out on his own, fashioning a namesake label known for laidback luxury and effortless femininitywith a subtle seventies feel. "I always consider what will work for women at this moment, and to me this moment is about luxury without formality, Lam says. Even at their most feminine, my clothes are not precious or staid." In recent years, Lam has introduced handbags, shoes, eyewear, and in 2011, a diffusion line. Named 10 Crosby Derek Lam after the address of Lams corporate office, the collection has a more downtown, casual feel than his namesake line.