With Sachin Rekhi, Founder & CEO at Notejoy
As product managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow product managers, engineers, designers, executives, or even customers. The most successful product managers become well versed in making compelling arguments every day around product vision, roadmap prioritization, design trade-offs, resource asks, and so much more. This session will share some of the most effective techniques I’ve found for mastering the art of being compelling.

Jason Fried, CEO and Co-founder of Basecamp joins Paul McAvinchey, Co-founder of Product Collective for a wide ranging discussion on ideas -- where they come from and what to do with them. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com

With Ash Maurya, Founder at LEANSTACK
Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.

Listen to Sachin Rekhi, Founder and CEO of Notejoy and Mike Belsito, Co-Founder of Product Collective, as they discuss Sachin's take on how product managers and other product people can work on the art of being compelling.

This fireside chat with Bob Moesta, President and CEO of the ReWired Group (moderated by Paul McAvinchey, Co-Founder of Product Collective), was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this fireside chat, Paul and Bob explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.

Are you building what your customers want, or are you just building? When successful companies first started out, they had to constantly deliver value to understand what their users wanted. This grew their business. Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”. They continue building feature after feature, without stopping to validate it’s what customer truly want and need. This is due in part to poor understanding of Product Strategy, Product Management, and how to manage teams. In order to get out of “The Build Trap”, businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com

With Teresa Torres, Product Discovery Coach at Product Talk
More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.

This talk by Giacomo “Peldi” Guilizzoni, Founder & CEO of Balsamiq, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this fireside chat, we dig in with Peldi on the differences between building product… and building products that people actually love, want, and need.

This talk by Jen Dante, Director of Product Strategy at Netflix , was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this talk, Jen discusses how teams can create a product with purpose… even without every single requirement.

This talk from Ryan Singer, Head of Strategy at Basecamp, was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
Ryan steps through the specific tools and practices that Basecamp uses to consistently hit deadlines and ship major improvements to their massive customer base. The talk covers how Basecamp’s teams define projects, track uncertainty, stay focused, and handle difficult decisions along the way.

This talk by Glen Holmes, Senior Product Manager at Workday, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? Glen discusses insights into why people make decisions, what motivates them and looking at how we can leverage this thinking in order to build better, more engaging, products for our users.

With Gib Biddle, Former VP of Product at Netflix
Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case.

This talk focuses on the role of customer obsession in designing useful, usable and delightful products. Kintan will share how his team created a natural music listening experience for Amazon Music on Alexa and Echo. He will share key listening posts and the role of friction in building products for the future.

700 product people from across the world came to Cleveland, Ohio, to talk about the latest ways of building technology products.
Join them at the next event: http://INDUSTRYconference.com
Video by Purple Films: http://www.purple-films.com/

With Kyle Poyar, Senior Director of Market Strategy at OpenView Partners
Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most powerful, yet overlooked, levers to drive growth in a SaaS business. In this talk, you’ll learn how to approach pricing & packaging in a data-driven matter, gain an understanding of the best monetization strategies for each stage of your company’s growth, and hear case studies on the dramatic impact of pricing & packaging from leading SaaS companies.

This discussion by Elizabeth Ayer, Product Portfolio Manager at Redgate Software, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this video, Elizabeth talks about why toxic concepts are pulling back a lot of our efforts in business improvement. It includes stories and how features can sometimes go a bit wrong.

With Merci Victoria Grace, Former Director of Product at Slack
Founders and heads of product at early stage companies are often trying to do two impossible things at once: take a product from 0-1 and take a PM team from 0-1. Learn how to avoid common hiring & process mistakes in those crucial early days so you can find the right PMs (or hire your first PM), build trust, and grow while maintaining momentum.

With Brianne Kimmel, Startup Investor & Advisor at Zendesk
Product’s role in building product-minded Sales and Business Development teams.
It’s no secret, the fastest growing software companies in history have all started with a product-led growth strategy. But even billion dollar companies like Dropbox, Slack and Zendesk eventually add traditional go-to-market channels like Sales and Business Development.
In this talk, Brianne will share lessons learned in building and scaling go-to-market teams.
You’ll learn the three crucial components to driving go-to-market alignment and how to educate and reinforce product goals as your company continues to grow.

At INDUSTRY: The Product Conference in Cleveland, Ohio in Fall 2018, Ash Maurya will be presenting a talk and workshop centered around why product managers should focus on the problem... not their solution. This Q&A session with Ash around this topic is based on his upcoming workshop at INDUSTRY: The Product Conference.
In this discussion with Ash, we talk about how most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don't work because customers themselves often don't know what they want.
INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com

This talk by Des Traynor, Co-Founder at Intercom, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des outlines how innovators should be thinking about building a product when scaling a company.

At INDUSTRY: The Product Conference in 2015, Nir Eyal discussed the key concepts in his book, Hooked: How to Build Habit Forming Products. The talk was one of the favorites of the event -- as most product managers have products in which active use is important. In this INDUSTRY Interview, Nir discusses what's changed after 3 years since his talk.
INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com

With Jon Noronha, Director of Product Management at Optimizely
When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available to product teams, when done right experimentation allows teams to iterate gradually and validate ideas with data. While experimentation is increasingly becoming a staple of most product teams, many are struggling to do it right. During this talk, Jon will share his blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path.

It’s often assumed that increasing engineering velocity means sacrificing product, design, or code quality. While this strategy may work in the short term, most end up paying the price eventually. Join me to discuss alternative views on the speed vs. quality dilemma and learn ways to strike the right balance between the two.

Seven years after launching their first product, Optimizely has grown Average Selling Price from three-figures to five-figures. Along the way, they’ve had to change the way they marketed, sold, supported, and built their products. Pete will share stories, insights, and lessons learned from the journey from self-serve to enterprise. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com

This talk by Deborah Clarke, Director of Product at CarTrawler, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
Here, she explains how product managers can make an impactful product and how sometimes the smallest things can drive the biggest changes.

Part inspiration, part application, this thought-provoking talk will focus on the primarily unspoken, yet incredibly important dimension of evangelism in product innovation, product development and entrepreneurship.

With Latif Nanji, Co-Founder & CEO at Roadmunk and Jackie Bavaro, Head of Product Management at Asana
Sometimes, building a product isn’t the biggest challenge — it’s determining which products to build. Product roadmaps are meant to be helpful artifacts for our product organizations, but creating the right roadmap can be an agonizing process. And to some, no roadmap is the right roadmap. In this live INDUSTRY Interview, Latif and Jackie will discuss how product people can make the most of product roadmaps.
This discussion will be facilitated by Michael Sacca, Co-Host of Rocketship.FM -- one of the leading product-oriented podcasts.

With Dheerja Kaur, Head of Product and Design at theSkimm
Product plays a very different role within organizations both big and small. Learn how to think about defining the role of product through the different stages of a company, how to instill product thinking throughout the organization, and how to build the right product team for your company.

This talk by John Vars, Chief Product Officer at Varo Money, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this talk, John recalls how four overarching themes taught to him in college philosophy classes actually extend into product management — and how the implementation of those themes can make the products and apps that we build almost “God-like.”

At INDUSTRY: The product Conference in 2016, Ken Norton gave a keynote that encouraged product people to think about the world that their products will live within 30 years from now. It may seem extreme, but Ken implores that this is not only possible but will make us all better as product people for the products we manage today.
More recently, Ken wrote an essay for product managers titled, Predicting the Future, that continues down this path.
In this INDUSTRY Interview, we discuss Ken's thoughts and dig in more to his essays.
INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com

With Brianne Kimmel, Startup Investor & Advisor at Zendesk and Gibson Biddle, Former VP of Product at Netflix
One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion.
This discussion will be facilitated by Michael Sacca, Co-Host of Rocketship.FM -- one of the leading product-oriented podcasts.

With Catherine Ulrich, General Partner at FirstMark Capital and Sachin Rekhi, Founder & CEO at Notejoy
One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion.
This Talk Shop will be moderated by Paul McAvinchey, Co-Founder of Product Collective.

While we all use heuristic tools in our day-to-day life and work, this is a primer on how to hone them in product development. We will also explore the different tools brought to bear in software, consumer hardware and services.

This talk by Aurélie de Sainte Preuve, Chief Product Officer at Seenit Ltd., was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
She talks about how to build a product strategy from scratch. It involves a comprehensive step-by-step explanation on how to put the whole strategy together.

User science has been the difference between product failure and a massive user hit. In today’s highly competitive market with growing customer expectations, organizations are racing to understand their users’ behavior and attitudes so they can meet their needs and earn their business. In turn, savvy product teams are shifting from occasional exploratory research and toward getting user insights earlier and more frequently throughout development. Successful product managers are helping teams build winning products by combining insights across multiple test types – cycling between qualitative and quantitative methods to iterate on and improve the product to better solve the user need. In this presentation, Executive Vice President of Product at XO Group (brands: The Knot, The Nest, The Bump) Brent Tworetzky, with co-presenter VP of Marketing Brian Smith, will walk you through a simple system that brings User Science to life for you and your team.

Great products are rarely built by product leaders alone. Your stakeholders will make or break your success, and yet why does it often feel like we’re at war with our most critical partners? Learn from Alison how to play well with others (sales, marketing, legal, content, retail, etc.) without compromising your product or your customers.

This talk by Antoine Sakho, Head of Product at Busuu, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.
In this talk, Antoine discusses how it's possible for product people to help their companies multiply app revenue by better understanding the subscription equation. It includes case studies of experiments which both succeeded and failed.

At INDUSTRY: The Product Conference in 2015, Richard White took the stage to discuss how product managers can make data-driven decisions. This INDUSTRY Interview follows-up on that initial talk, and goes deeper into how data can influence the product decisions we make.
INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com

With Michael Butt, Product Marketing at Amplitude
Many organizations talk about being “data-driven” — but what, exactly, does that mean? For many software companies, a big part of being “data-driven” means having a solid analytics strategy. We’ll discuss what software companies should be thinking about when it comes to analytics.
This Talk Shop session will be moderated by Jonathan Rivers, CTO of 3Pillar Global.

At INDUSTRY: The Product Conference in 2017, Dan Olsen uncovered his Lean Product Pyramid framework, which product managers and entrepreneurs can use to create better products. In this discussion, Dan previews that talk and answers question about finding the elusive product-market-fit.
INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com

With John Vars, Chief Product Officer at Varo Money
Life changes fast. This is true for us as humans, but as well as the products that we manage. It's all well and good to have a plan, but as Mike Tyson says, "Everyone has a plan until you get punched in the face."
This recently added session will be a moderated discussion with John Vars about this very truth in product. This session will be moderated by Mike Belsito, Co-Founder of Product Collective.

With Ash Maurya, Founder at LEANSTACK and Merci Victoria Grace, Former Director of Product at Slack
One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion.
This Talk Shop will be moderated by Paul McAvinchey, Co-Founder of Product Collective.