New brand. same address.

New brand. same address.

How we think

Advertising versus content. They used to be two separate things. Now, every ad can be a piece of content if it’s good enough, and every piece of content can be an ad if it’s authentic enough. There are endless ways to consume and anyone with a phone (aka everyone) can be a media property. The lines have become seriously blurred.

Every ad, every show, every billboard, every book, every podcast, and every person is asking for their time.

Consumers don’t care who created it, they just want it to be good.

How we think

Advertising versus content. They used to be two separate things. Now, every ad can be a piece of content if it’s good enough, and every piece of content can be an ad if it’s authentic enough. There are endless ways to consume and anyone with a phone (aka everyone) can be a media property. The lines have become seriously blurred.

Every ad, every show, every billboard, every book, every podcast, and every person is asking for their time.

Consumers don’t care who created it, they just want it to be good.

How we think

Advertising versus content. They used to be two separate things. Now, every ad can be a piece of content if it’s good enough, and every piece of content can be an ad if it’s authentic enough. There are endless ways to consume and anyone with a phone (aka everyone) can be a media property. The lines have become seriously blurred.

Every ad, every show, every billboard, every book, every podcast, and every person is asking for their time.