GDPR and Brand Reputation: Five best- and worst-case scenarios

The European Union’s General Data Protection Regulation — better known as GDPR — will impact businesses’ brand reputation. In our eBook on GDPR and brand reputation, we’ve outlined five potential worst-case scenarios. We also look at five best-case scenarios — situations in which GDPR compliance will benefit brands and their relationships with consumers. Finally, we list five key questions your organization should be asking about GDPR in order to be successful.