Loyalty Deciphered: What about the UK?

Emotions play a far greater role in creating loyalty than current approaches recognize

Are your customers as loyal as you think they are? Our study found 74% of executives in the UK believe their organisations are making an emotional connection with consumers, but only 14% of those consumers agree.

According to a new report from Capgemini’s Digital Transformation Institute, “Loyalty Deciphered—How Emotions Drive Genuine Engagement,” getting the emotional connection right has powerful benefits.

“Loyalty Deciphered—How Emotions Drive Genuine Engagement” surveyed over 1,000 consumers and over 60 executives in the UK. It explains:

How emotions drive loyalty and which emotions have the strongest impact

Which consumers to target with emotional engagement and why

What you can do to build closer emotional connections with consumers

Download the report for 37-pages of emotion-building insights and download the United Kingdom specific infographic.