Public Events Management Workshop - EBD 007

By: Centre for Management Development

NGN 45,000

The events industry, including festivals, meetings, conferences, workshops, exhibitions, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure. Events management is a rapidly growing field within the service sector, not only for its recreational qualities but also for its power of communication. The great strength of this business sector is that a well-organized event is capable of satisfying guests and participants on multiple levels.

This training workshop holding in Abuja is designed for those who have a role in, or the opportunity to play a part in organizing events. It will provide an initial, all-round grounding in managing a successful event.

Objectives

At the end of the workshop, participants will be able to:

Design and execute events

Identify and manage event logistics, facilities and resources

Develop a clear understanding of the role and importance of events in the overall communication mix

Monitor and evaluate ongoing events and their impact.

Content

An overview of event management

Conceptualizing and designing events for execution

Staging events: hospitality, catering, recreation, etc.

Event logistics

Managing human resource and teamwork

Event venue, equipment, facilities and other resources

Integrated marketing communication for events

Monitoring and evaluating events

Event financing and sponsorship

Legal requirement and liabilities

Planning and managing security challenges in public events.

Methodology: Lectures, simulation and discussions. Audio-visual aids will be used to reinforce these learning methods.