Typecasting

2018

During Milan’s Design Week 2018, the Vitra exhibition »Typecasting,« curated by Austrian designer Robert Stadler, presented 200 objects in the former sports hall La Pelota in the city’s Brera district.

In addition to generous photographic documentation of the event, this eponymous publication critically investigates how design evolves under the influence of social media. Whereas furniture’s practical function
is a given, its representational role has dramatically evolved: furniture and objects become props for self-staging on social media and online.