Boone is the Heart of the High Country and the premier "quality of life" community of the Blue Ridge Mountains. Consistently ranked as one of the "Best Small Towns in America," Boone is a bustling university town and the center of tourism and commerce for Watauga County and the region. Known for its excellence in health care, education, shopping and the arts, Boone offers a palette of opportunity surrounded by four seasons of changing scenery. Watauga County in northwestern North Carolina has a land area of 312 square miles and adjoins Tennessee. Elevations here range from 2,000 to 6,000 feet above sea level. Boone, the county seat, has an area of about 4 square miles and an average altitude of 3,333 feet.

Historians note that this area was originally explored in 1752 by Bishop August Gottlieb Spangenberg of Pennsylvania, who was seeking land in the "back country" of North Carolina for Moravian colonists to settle.

Although the Cherokee had hunted seasonally in this region, the first permanent settlers came from Pennsylvania, New Jersey and New England. Jordan Council established a store in what is now downtown Boone. Watauga County was formed in 1849, and the Town of Boone, which was incorporated in 1872, was named for the legendary Daniel Boone, who first explored and hunted in the region during the 1760s.

The Boone Area Chamber of Commerce is a voluntary membership association that serves as the unified voice of the business community. The Chamber of Commerce is not a civic club, charitable organization or affiliated with any municipal or county government. Rather, the Chamber is a private, not-for-profit organization. It unites hundreds of companies, professionals, organizations, groups and educational institutions who are committed to build a better community. Clearly, most of our members are small businesses interested in creating and fostering a healthy environment in which to conduct business.

This is a region of outstanding national significance. The East’s highest mountains provide a surprising Southern climate of cool summers and snowy winters. A long list of outdoor options make the Boone Area a nationally recognized location for the outdoor adventure lifestyle. Factor in nationally known travel attractions and events, great restaurants, distinctive shopping—not to mention the Blue Ridge Parkway, the most popular unit of the national park system—and the Boone Area is never out of season.

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