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Apple Crate Label

Description (Brief)

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

This My Treat brand apple crate label was used by George F. Joseph of Yakima, Washington during the early 20th century. The lithographed label has an image of two red apples and a golden apple all still on a branch. The label calls the apples “Your Tasty Treat to Health.” Apple advertising would often focus on the health benefits of apples, (an apple a day keeps the doctor away!) a strategy that is seen on this label.

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