MarketPlace

JUNE 2015

Record sales, or record paper shuffling?

HIGHLIGHTS June 2015 saw more cars sold than in any other month in Australian history. Almost every brand saw a bump as end of financial year sales campaigns, helped by the government’s $20K small business tax break, pushed the month’s total to 125,850 units, beating the June 2013 record of 118,758. The Hyundai i30 (5521) raced to the top of the charts, while Lexus topped 1000 for the first time (1186) and Audi cracked 2000 (2215). But both still trail BMW (2814) and Mercedes-Benz (3661) in the luxury car war.

LOWLIGHTS Selling Infinitis? No, you’re not; in a record month you sold seven more cars nationally than the 43 in May. Hardly worth having a pint over. Ford Australia was even most disappointing; although it sold more cars in June than May (7251 against 5994), market share year-on-year has fallen from 7.5% to 6.0%.

With Territory its second-best seller after Ranger, 22% of all Fords sold were made in Australia, models it won’t have post-2016.

HYUNDAI i30

WINNER INCREASE 331%

May’s result of 1666 was the Hyundai hatch’s worst effort since December 2009. Then 5521 sold in June is a record high. Average the two months and it’s a more realistic 3593. Holding back perhaps, Hyundai?

Mear

SUBARU XV

LOSER DECREASE 13% LO DEC 1

Not the biggest loser in sheer numbers, but the XV’s 615 sales in June trailed May’s 697, while the rest of the market set sales records and every other Subaru apart from the BRZ saw sales increases. t