Heel Inc. launches Reboost cold and flu products

Chiropractic EconomicsOctober 18, 2013

October 18, 2013 — Heel Inc. recently announced the launch of the Reboost product line, which includes four of the company’s trusted homeopathic cold, cough, and flu products. The product line is now available at a variety of fine natural health stores and pharmacies, including Whole Foods Market and Sprouts Farmers Market.

The U.S. Centers for Disease Control and Prevention (CDC) estimates the common cold is responsible for 22 million missed school days annually.

While there is no cure for the common cold, symptomatic treatment is key. With elevated consumer interest in natural yet effective products, the Reboost brand is just what the doctor ordered.

The Reboost line of products includes Nasal Spray (0.68 fluid ounces) for the temporary relief of minor nasal symptoms, Throat Spray (0.68 fluid ounces) for the temporary relief of minor pain from sore throat and pain from canker sores, Tablets (100 ct) for the temporary relief of minor flu symptoms, and Cough Syrup (4.23 fluid ounces) for minor cough and chest congestion relief. Reboost products can be used by adults and children 4 years and above.

“There is growing consumer demand for natural alternatives to traditional over-the-counter cold and flu medications,” said Cliff Clive, CEO of Heel Inc. “We are excited to offer an affordable product line to the marketplace that provides multi-symptom relief for the cold and flu. Reboost products not only alleviate symptoms effectively, but do so without causing harmful side effects. As a trusted name in homeopathic medicines for decades, Heel is committed to products that strengthen the body’s natural defenses.”

“As a physician, I recommend a range of interventions from traditional medicines to natural, homeopathic options,” said Sezelle Gereau Haddon, MD, an ear, nose, and throat physician from the Center for Health and Healing. “With a growing patient base interested in natural therapies, I’m pleased to provide products like Reboost, which offer multi-symptom relief without the side effects that may accompany over-the-counter treatments.”

Most recently, Reboost was recognized at the 2013 Natural Products Expo West (NPEW) with a NEXTY nomination from New Hope — a leading resource for the natural, organic and healthy-lifestyle products industry. NEXTY nominations are given by New Hope to upcoming products that they believe will create buzz in the natural products landscape.