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WHY YAKUTTI

Impact-driven & value-driven storytelling

Our community values the distinctively chic and the authentically beautiful. We embrace these aesthetic values and imbue them with thoughtfulness because we also believe that all that is beautiful is also meaningful.

We derive such meaning from doing our best to advance brands that share our commitment to impact-driven design practices, and from giving our customers access to designers, jewelry collections, stories and experiences that align with their values of living with purpose-driven awareness, authenticity, and audacity.