Alt film Guide's interview centers on the role of print media coverage in Hollywood, past and present. From the interview:

The decline of the film studios — in terms of box-office revenues — in the mid-50s coincided with the appearance of several tabloids, most notoriously Confidential Magazine. Why did that happen since the studios seem to have been so powerful and all-controlling in previous decades?

In the 1950s, the studio system came to an end. Fan magazines, and others, no longer had to go to the studios for access to the stars. With stars no longer under contract, fan magazines could approach them directly — but at the same time, stars had an opportunity to say "No" to the fan magazines, and many did.