With the full development of the Internet, Internet media is now everywhere in our life. Media has grown to be the most important cornerstone of modern economy as its intangible value gradually surpasses the tangible ones. Like any other technology, media industry has encountered bottleneck, and it is one that is hard to overcome. However, blockchain technology may provide solutions to break through, and PR chain is such an innovator and pioneer mastering this technology in modern era…Read more...

Three stories dominate this week’s initial coin offering (ICO) round up: It appears many ICO projects are reaching out to social media influencers in an effort to thwart advertising bans across leading platforms. A study published by the China Banking Regulatory Commission (CBRC) suggested that the country develop a licenced-based regulatory apparatus that permits cryptocurrency activities including ICOs. A U.S. judge has found that CTR, tokens distributed through Centra Tech’s ICO that sought the promotional services of boxer Floyd Mayweather, demonstrate numerous attributes of a security under existing legislation.

Quite naturally, social media comments exert influence over cryptocurrency prices but according to a new study, the vocal minority of frequent posters do not have the most influential voices. You’ll find the details in today’s edition of Bitcoin in Brief. Also, a new coin will be airdropped to football fans and players at the World Cup and new Bitcoin ATMs have been installed in Russia and Africa.

Proof, a blockchain enabled platform that incentivizes its members to research, verify and vote on the truthfulness of content, has announced a strategic investment from Reflective Venture Partners, a venture fund partnered with RChain. Proof will use the funding to develop and launch its platform on RChain’s scalable, decentralized and secure blockchain.

The platform was conceptualized to deal with the issue that has risen recently when online content has been weaponized by people, groups, publishers and countries for purposes of generating clicks, character assassination, modifying elections, or lying for the sake of self-interest. The intent behind the solution is to create a global editorial system, built with the same industrial scaling capabilities of content publishing tools. Read more...

EY and Microsoft have launched a blockchain solution for content rights and royalties management which is aimed to streamline the costly and time-consuming processes in entertainment rights and royalties. The solution is first being deployed within gaming with Microsoft and its game publisher partners. The companies have designed the solution to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements. Within this value chain – which can include authors, song writers, production houses, developers etc. – the intellectual property generates millions of transactions aggregating to billions of dollars per month in royalties to be paid. The royalty calculations along the value chain are currently mostly manual and generally managed via offline data sources. Read more...

The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros., the council was formed as an informational intermediary to find common ground between creative and technological industries.

The Digital Future Council will be introducing a fresh batch of founding members with its official launch. These names include Meltem Demirors, CSO of CoinShares; Charles Manning, CEO of Kochava; Chad Andrews, global solutions leader at IBM; CNN’s Head of Content and Strategy Danielle Lauren and VP of Digital Strategy and Revenue Robert Bradley; Swen Graham, SVP of global marketing at Foursquare; and James Poulter, Head of Emerging Platforms at The LEGO Group. Read more...

Media rights management firm Dot Blockchain Media Inc. (dotBC) and Cardstack framework creator Cardstack Syndicate Inc. have announced a partnership to bring transparency and clarity to the highly intricate data rights and payment processes afflicting the media and music industries, according to a p…

Chinese state media outlet, Voice of China, has published reports criticizing the efforts of Chinese cryptocurrency exchanges and initial coin offerings (ICOs) to continue operations in spite of the central government’s 2017 crackdown.

Voice of China’s reports state that “On September 2017, seven ministries and commissions of the Central Bank issued the ‘Announcement on Preventing the Risk of Issuance of Coinage Offerings’, requiring that any institution not engage in the interaction between legal currency, tokens, and ‘virtual currency’.” Read more...

Nowadays we observe tectonic shifts on social platforms. Some of them struggle with society; others rise up and fade, trying to be more open or restrictive. Apparently, the economic model of social media should be modified. The direction of these changes is getting clearer.

What is wrong with social media today?

With an immense base of profiled user data, social media have built their business model on a highly targeted advertisement. Targeting used to benefit both advertisers and platforms. Companies just reaped customers who were ready to buy and platforms didn’t have to share their income. This has resulted in some consequences.Read more...

Actually, knowledge is not only power but also wealth and value. It is the fuel that drives society forward. The pioneers of knowledge have always been respected and greatly rewarded since ancient times.

After the Internet wave in the 21st century swept the world, it is not the privilege of elites only to create knowledge. In contemporary society, ordinary people can express their ideas and values through social networks. People edit entries on Wikipedia, answer questions on Quora, offer courses on YouTube, disseminate information quickly on Facebook, and so on. The Internet has become a sea of knowledge, where the wisdom and creativity of ordinary netizens can be perceived in its “waves”. Read more...