It’s confirmed. Google’s next Penguin update is officially on its way. In case you wondered, Penguin isn’t the cute and cuddly black and white animal you might think it is, it’s the name of a powerful Google algorithm update that’s being used to really shake things up with the search rankings for those websites who have been spamming the search engine.

There’s been a lot of misconception, and even skepticism surrounding Google’s social destination. “I already use Twitter” or “There’s no real benefit for social media from a B2B perspective”. These are some of the comments I’ve been hearing.

Google has recently announced the release of a brand new update within Adwords called Enhanced Campaigns. The upgrade has been launched in an attempt to accommodate the ever-increasing shift towards internet mobile usage.

How to Optimise your Website – a basic Checklist Include an XML site map XML site maps are a way to give search engines more information about your site. Once you’ve created it, you need to submit it to search engines to make sure they index your site correctly. Submitting a site map to search