Man-made fibers—including, yes, polyester—are an increasingly important component of high fashion. Polyester remains a dirty word to most people, so designers cloak non-natural textiles in euphemisms like “technical fabric.” Christina Binkley has details. Photo: Getty Images.

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... I ... let's break I'm Kelsey Hubbard thanks for watching the beest live ... when you put polyester and fashion in the same sentence it may conjure up images of nineteen seventies leisure suits are wacky golf camp but no more ... WSJ's Christina Binkley joins me ... to explain how Poly after another man made materials are strutting their stuff on fashion she can strongly ... focused in on Oreo ... I'm Gregory open you wearing polyester didn't want it ... I probably AB onshore I read the sweater has the metal in it that makes it look wrinkly sectors that saw them when meeting there at the outlets and tells what's really behind this trend answered non natural materials ... making their way into the high fashion arena ... you know the weather really is is is that that that that truth in the bottom line is that we have explored every show the shape of clothing every hemline every neckline ... they can possibly be invented and isn't too weird to wear ... so the only friend here that hasn't been explored as an African designers are going ... crazy looking around and all kinds of places to find unique and innovative fabrics that they can make clothing out of and just really starting from a sports arena to waking tech fabrics and stretch of all fabrics to kind of him I if in fact he or something you now can look actually she and her not wearing a huge bulky clothes so did this kind of start there and then make its way over that the runway or not amount to much ... yet well I think that's where they began to find acceptance you we've had some of these many that surrounds the ... eighteen fifties when wore them in the nineteen seventies and they were awful truly awful incomparable they didn't breathe polyester got a terrible name John Waters film called polyester that was just indicted in an analogy of the horror of all that ... but we've improved as fabrics for athletic within a reasonable we call them when he made you all kinds of fantastic things ... and keeping skin then and they're comfortable and feel good then your skin why not try that ... for a peach or my fasting to keep you want to let me look if the trend with overseeing coming down the to stop ... some winning coming down the runway is in the end of the pictures and they look just like any other closing fees so ... they've really come a long way I mean if you're talking about seventy is to be sort of gal ... behind the scenes not talked about youth in fashion that they ... materiel it's pretty pretty ... it's nice right now to pray ... that ... their lovely new videos with the sometimes you really have to look closely ... to have any idea that it's not a man made material present in that they're using the IP read what you think of the scuba seems right that's a lot of clothing being made with neoprene doesn't hold that spot in the shape so well ... that they've bonded with natural fabrics or soft fabrics like mohair in Kashmir ... to get this incredibly soft light material ... that stuff instead of the bill allows us to buy a secrete like a really cool color when for instance ... they can thank so much for bring it to Seattle at people than our homage to the news feed is a passion for we appreciate it ... they can ...