Ash could mean 20% boost to UK economy

22nd Apr 2010

Marcus Simmons, managing director from iknow-uk, the UK’s leading independent accommodation and tourism directory, said: “I believe that the chaos surrounding the ash cloud, and the resulting issues for people trying to travel abroad will lead to more people considering a hassle free UK break this summer. One thing that is critical for the UK economy is how the UK tourism industry responds to this situation.

“It’s a key booking time for people intending to travel overseas on holiday this summer, and with the latest problems we could see an uplift of 20 per cent or so for the UK tourism industry.

“We’ve got a really amazing coastline and outstanding countryside here, and hoteliers, B&B owners and hospitality businesses need to be quick to respond and attract Brits back home for their summer holidays.”