Inside Kate's Head

That's the question famed photographers Inez van Lamsweerde and Vinoodh Matadin posed to artist Jo Ratcliffe when they asked her to collaborate on a film starring the supermodel. The duo set up hidden surveillance cameras on their shoot with Moss for the autumn/winter 2010-11 campaign and handed the footage to Ratcliffe with the brief of exploring the model's psyche.

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"We talked to Ratcliffe about it being half horror and half Disney," Van Lamsweerde told Nowness of the film. "It ranges from a sinewy heavy metal feel to a much cuter place."

The results - which include a cigarette-smoking cartoon worm perched on Moss' chest - are beautiful, amusing and utterly compelling. We challenge you not to watch it all the way through.