July 09, 2015

Walking the trade show floor.

I think the best thing to call it is "walking the trade show floor".

But I'm talking about any time we go ahead and move forward even though we think we've already seen it all. Even though we think we already know what we're going to see, who we're going to meet, what the person we're talking to is going to say.

Only by having the conversation, "walking the trade show floor", do we have a chance to stumble onto that territory that's been called the fourth quadrant... The stuff we don't know we don't know.

So, we make a conscious effort to turn off the part of our brain that's screaming: "This is going to be a waste of time, I've seen it all, I know how this is going to end!!"