The problem occurs most frequently with garments originating in China, where synthetic furs are more expensive than the genuine article.

“There is an epidemic of false advertising in the fur industry,” says Jonathan R. Lovvorn, the Humane Society’s senior vice president and chief counsel for animal protection litigation. “Consumers have a right to know what they’re buying, but many major retailers just don’t seem to care if consumers are deceived, even though real fur is something many consumers are determined to avoid.” The problem occurs most frequently with garments originating in China, he adds, where synthetic furs are more expensive than the genuine article.

The Humane Society is asking the FTC to take action against the retailers named, including, as appropriate, the seizure of mislabeled garments, the initiation of proceedings for injunctive relief, and fines of of up to $5,000 per violation to “protect consumers from deception.”

While, visually some faux furs are quite convincing I am suprised that people could confuse the two when it comes to texture and handle. The feel of real fur sends shivers down my spine, couldn’t mistake it for anything.

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