Despite the similarity of the drawings, Phat Buddha and Neon Buddha are not connected.

Interviewed by the New York Times in early April, Benishai said she “uses seamless fabric to create one-size-fits-many bras, leggings and tops, so there’s no potentially insulting size to be proffered helpfully over the dressing-room door”:

Ms. Benishai named her label Phat Buddha, after her favorite part of Bikram yoga class: When it’s over, there’s a breathing exercise in which the teacher tells the class to “let your Buddha belly hang out.”

“They close the lights at that point so nobody is looking at my fat belly, and I can let it all go and not judge myself,” she said.