This NYC Pop-Up Lets You DIY Your Own Ice Cream Bar

The ice cream might be cold, but this pop-up is red-hot.

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If you’ve ever wanted to change anything about the iconic Magnum bar, here’s your chance – from now until August, stop into the brand’s pop-up shop in SoHo to craft a totally personalized ice cream creation. Read on to hear about my journey to heaven, located conveniently on Prince Street, NYC.

First Impressions

Photo by Hailey Maher

If the line stretches to the door, that must mean it’s good, right? Or, what I was really thinking, “sohungrypleasemovefastpleasepleaseplesase.”

Photo by Hailey Maher

The pop-up did a great job of decorating: from this quote to popsicle stick art, the space has enough visual stimulation to keep you entertained while subtly reminding you of the deliciousness you’re about to create.

Choices, Choices

Photo by Hailey Maher

It starts out simple enough: vanilla or chocolate? Milk, dark, or white chocolate shell? But then it gets complicated.

The good news: there are more than 20 premium toppings to customize your bar, from crushed nuts and sprinkles to gold flakes and rose petals. The bad news? You can only pick three. Choose wisely.