its for raising awareness, 95% guaranteed nobody would be donating, or even know about ALS. and yes you get to show your ego and do a stupid video, are you really so insecure that it angers you that someone records themselves dumping ice water on themselves to raise awareness for a disease?

Reasons to film it; 1. So people actually know you've done it.
2. To spread more awareness of it.
3. So your 3 challengers can see their new challenge and hopefully spread it around through their fans and more challengers, thus boasting it's potential for making the maximum amount of money for charity.

Does it fucking matter?
It's working. It's getting the research a fuck ton of funding.
Who cares if it's them just jerking their ego (which I doubt most are), they are still donating, and that's what matters most.
So fuck off you cynical fuck.

It's to spread awareness if that wasn't obvious. It's getting popular and because of that more people are donating than normal because of the popularity. It's a fun little 10 minute video and it helps out people that are suffering. It hurts nobody in the process at all.

its for raising awareness, 95% guaranteed nobody would be donating, or even know about ALS. and yes you get to show your ego and do a stupid video, are you really so insecure that it angers you that someone records themselves dumping ice water on themselves to raise awareness for a disease?

Reasons to film it; 1. So people actually know you've done it.
2. To spread more awareness of it.
3. So your 3 challengers can see their new challenge and hopefully spread it around through their fans and more challengers, thus boasting it's potential for making the maximum amount of money for charity.