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PRco Insurance Services, Inc., is now offering affordable GAP Insurance to California residents to purchase throughout the life of an automobile loan, independent from a vehicle purchase and or financing.

Lafayette, CA (PRWEB)April 06, 2011

PRco Insurance Services, Inc. announces today that it is now selling GAP Insurance to California residents independent from the sale of a vehicle. With the ever-changing economy, PRco saw the need to offer consumers GAP Insurance that can be purchased at other times during the loan term, not just at the time of a vehicle purchase.

Working in the used car industry for over 24 years, PRco has seen an ever-increasing number of auto loan balances in excess of the vehicle’s value. At the time of a total loss settlement, the vehicle’s value is paid towards the loan balance. This leaves the consumer in financial risk to bear the remaining difference. This new GAP Insurance product provides consumers protection from that financial loss, including coverage for up to a $1,000.00 physical damage deductible.

Being a family owned and operated company has given PRco Insurance Services, Inc. the opportunity to work one-on-one with their customers and to learn that not all consumers are aware of the financial risks associated with an automobile loan.

Additionally, ever changing and sometime plummeting used car values has caused consumer’s financial situations to change over time. With this new GAP Insurance product, PRco is offering consumers the ability to purchase the protection they need when the need arises and at a price that is affordable and far less than the market standard.

Frank Piacente, President of PRco Insurance Services, Inc. added, “A void in the market existed for customers who wanted to purchase GAP Insurance but had already purchased their vehicle. Given our vast experience in the used car marketplace we knew we had the know how and drive to develop the right product at the right price.”

About PRco Insurance Services, Inc.

PRco Insurance Services, Inc. is the premier provider of used car protection including Vehicle Service Contracts, GAP protection products and Dealer Management Systems. Family owned and operated in the San Francisco Bay Area since 1989, PRco strives to provide exceptional customer service and product knowhow. PRco offers products that protect the consumer against the unknown and make owning a car the fun experience it should be.