HOW WE WORK

Communicating the right balance between
the logical, emotional and reptile brain

95% of all purchasing decisions are made in a union of the emotional
and the reptile brain. 5% comes from the logical brain.

The right balance

Our business philosophy is that all purchasing decisions are made in a union of blue (left brain) and orange (right brain) thinking combined with the reptile survival instincs. Concepts, messaging and design with the right balance, simply gets a better interaction with your target audience.