The art of running

Runners
from the Shanghai marathon get to take home a novel personalized memento of their run. Thanks to BMW + WIEDEN & KENNEDY's advanced data visualization, the
30,000 runners can plug their run information into a platform that produces a
beautiful 3D visualization. They can also see their speed, pace time and calories burnt.

Now you can relive your marathon
experience any time with your own personal piece of 3D art.