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When the Second World War broke out in 1939, mail-order companies demonstrate their support for the Canadian war effort by sending troops overseas, selling patriotic goods through the catalogues, by working with the government on its rationing program, and by sending parcels overseas to citizens in Britain impacted by restricted goods and to prisoners-of-war in Germany.

1943

Freddy Scythes, a Canadian prisoner-of-war behind German lines, receives parcels from Simpson’s through the mail.

Before and during the Second World War women dominate the mail-order department at Eaton.

1945

Throughout the war, Dupuis Frères sends gifts of cigarettes to former employees serving in the military. The Tobacco Depot serving the army postal service is, for many Dupuis employees and customers, conveniently located in Montréal.

When the Second World War broke out in 1939, mail-order companies demonstrate their support for the Canadian war effort by sending troops overseas, selling patriotic goods through the catalogues, by working with the government on its rationing program, and by sending parcels overseas to citizens in Britain impacted by restricted goods and to prisoners-of-war in Germany.

1943

Freddy Scythes, a Canadian prisoner-of-war behind German lines, receives parcels from Simpson’s through the mail.

Before and during the Second World War women dominate the mail-order department at Eaton.

1945

Throughout the war, Dupuis Frères sends gifts of cigarettes to former employees serving in the military. The Tobacco Depot serving the army postal service is, for many Dupuis employees and customers, conveniently located in Montréal.