Sign up or log in to save this to your schedule and see who's attending!

The social media space is a melting pot of thousands and thousands of communities. Just how is a brand or community leader to navigate the ins and outs of growing and managing a passionate and active social media tribe? Our newsfeeds are chock full of stories about social media community management gone awry – we think it’s time for a in-depth conversation about best practices for engaging a social media community. This POWERHOUSE panel will bring a variety of perspectives and expertise to the table – from consumer brands to media companies to celebrities; they’re putting it all on the table!

Katie Allison Granju is the Social Media Manager for the HGTV family of digital brands. For the last three years, she's been listed among Babble's top 50 mombloggers, and in 2012, Working Mother magazine named Katie one of the most powerful mothers in social media. | | Together with her little sister, she's the co-founder of Henry's Fund, a non-profit created to honor the memory of Katie's 18 year old son Henry, who died of a drug overdose... Read More →

Allison Peters is a social media manger and digital strategist who knows that slow and steady wins the race. Building authentic networks of brand stakeholders for personalities and products is her gift. She is in the mind behind the Kerry Washington social media machine, -kw’s krew, which has an expansive and loyal base of diverse fans. She is noted for getting Kerry Washington to take the leap on Twitter along with fellow cast mates of... Read More →

Ericka Sanchez is the creator and recipe developer for the bilingual blog Nibbles and Feasts. Born in Torreon Coahuila, Mexico, Ericka’s blog revolves around her life as a bicultural Latina living in Los Angeles. Nibbles and Feasts began as a way to catalog recipes and cherished memories in the kitchen with her grandmother and mother throughout the years. Now, her writing has lead her to reconnect with her Mexican roots by developing her... Read More →

Lauren Wesley Wilson is a professional communicator, media spokesperson,acclaimed entrepreneur, and networker extraordinaire. She is the Founder and Chief Networking Officer of the dynamic and fast-growing ColorComm, the only membership organization for executive women of color in communications. Based in Washington, D.C, ColorComm has expandedto New York and Chicago. Lauren has been featured in the Washington Post, Black... Read More →