Our heroes Woj and Bobby learn about how the company will confront the future of SEO and how Rand addresses pressure and looks after his mental health in the process.

Rand Fishkin Quotes

"...Any time you see opacity or secretiveness, there’s almost always something bad behind it… And on the flip side, when you are transparent, the harsh criticisms that you expect turn into words of kindness and praise." (25:45)

"Many of these problems would be solved through transparency and wouldn’t even exist if you had transparency." (28:40)

"In the order of operations of Moz’s values, empathy is the only thing that sits above transparency." (30:00)

Key Takeaways

Breaking the depression loop (20:48)

The value and challenges of living transparently (24:34)

Empathy in business (30:00)

Rand is also hard at work on his tell-all new book Lost and Founder, which will be available through Penguin.

Follow Rand

About WojCast

I’m Woj Kwasi, founder of Kwasi Studios. Join me in conversation with some of the world’s digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including: How to overcome adversity to build a thriving business, mastering authenticity and discovering the power of digital empathy.