Super U Stimulates Customer Parking

Supermarkets around the world are facing the same problem; their car park is not only being used by their own customers but also by many others parkers.

As a result, customers of the supermarket have to park their car somewhere else, or even worse, go to another supermarket where they can park their car. WPS Parking Systems has developed a unique solution that gives France-based supermarket chain Super U more control over their own car park.

To prevent losing customers because parking spaces are being occupied by people who are not even customer of the supermarket, Super U was looking for a solution that would give them more control over the car park. While standard solutions required an interface between the supermarkets cashier system and the parking management system, Super U preferred a solution that required less integration without losing flexibility. WPS was able to provide a customized solution that gives supermarket management the same options as a standard solution but did not require any interface between both the supermarket cashier system and the parking management solution.

Main feature of the solution is a parking voucher issued by the supermarkets cashier. This voucher gives customers a discount on their parking fee. The discount the customer receives is freely configurable by supermarket management but is usually based on the grocery expenses.

As a result customers of Super U supermarkets pay less or even nothing for using the supermarket car park while other parkers pay the complete parking fee. This way Super U makes its car park less attractive for random parkers, leaving more parking spaces available for own customers. The WPS solution not only gives Super U supermarkets more control over its own car park, it also allows them to reward loyal customers with a higher discount on their parking fee.

Although this new and innovative solution was first developed for Super U supermarkets, others have already shown interest in the solution. Large shopping malls and warehouses see the advantages and benefits of this open and flexible solution.

Contact

Follow

Cookie Control

This site uses some unobtrusive cookies to store information on your computer.

Some cookies on this site are essential, and the site won't work as expected without them.
These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links.

We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site.