Posts tagged as "gamification"

The Power of Play

The world without play is a world without purpose. I realised at the beginning of the millennium that I could change the way advertising works by using the power of play. Advertising had become dull and the Internet was a new frontier but as there was so much stuff to look at, it became too…

“Just because you can, it doesn’t mean you should!”

In this pre-Christmas post from our founder Jeff Coghlan, and following on from his recent talk at the brilliant SASCon event (Organised by the equally fantastic Ear to the ground) he warns his fellow creatives to stop always shooting for the obvious target. Just because you can do something, it doesn’t mean you should! We’ve got to be…

Festive Frenzy – The 2014 edition!

…Bringing Christmas cheer to your mobile for the second year running! We always like to look back at some of the cool games and apps we’ve done in the past but sometimes we get to refresh them and bring them out to a new audience too. Last Christmas we produced Festive Frenzy – a fun…

Babybel Buddies get into the festive spirit

As Christmas edges closer and closer, we’re celebrating at Matmi Towers with the first of several festive-themed titles. The Babybel Buddies, who first made their debut back in October in the Babybel Buddies Bowling Halloween edition, are now all rugged up and ready for the icy blasts of winter in this Christmas themed update. You…

Check Out Our Charity Keepy Uppy Game For Blue September!

Football and charity are two things we’re all jumping on board with right now. If you haven’t been watching the Premier League over the last week, you have probably been chucking ice over your head for charity. Well now we’ve brought all of that together for a good cause!

Matmi’s New Fruit Machine Game for Appletiser!

A Look Back: Optathlon

In 2010 Matmi were approached by Barrie D’Rozario Murphy to produce five free-to-play online and mobile games for United Airlines. Now we don’t like to brag but the results were pretty great, and it certainly affected the way we make games today.