One Search to Rule Them All

What this ties together is the many different search features that they offer. Google’s Marissa Mayer explains the reasons for this move as: “help[ing] you find the very best answer, even if you don’t know where to look.”

“So where does this leave us and what is the score now in Google vs The Others? It appears that Google has executed a major blow to the entire competitive search market and some specialized competitors. Why? Because Google just showed that they care about vertical search, they can do it well and, most importantly, they have an algorithm that generalizes the vertical search.”