I think they do it on purpose, any **** is good **** in the sport of boxing, it all = exposure.

.....and any exposure is good.

That's why I think they go over the top, Eddie Hearn does it as well, half the time an alien seeing it would think Eddie Hearn is the fighter. The smug looks, the finger pointing and the winks. Its all done on purpose IMO, to **** people off and get people talking. Eddie Hearn dont give a **** what you think of him, as long as you are talking and keeping his name relevant.