For close to two decades now, you’ve surely been hearing how important it is to have and maintain a LinkedIn profile. There are a multitude of reasons to keep your LinkedIn profile, not only in existence, but as a functional online force. Its value spans way […]

What might a person do in a second act that was meaningful, gave them a sense of well-being and help them financially? How are “Baby Boomers” repurposing corporate skills, working part-time, pursuing new passions or even starting a small business?

Every organization, at some point, will need to undergo a transformation or series of changes. This is rarely an easy task, largely because people are generally somewhat resistant to change. Employees tend to be most comfortable with what they know, and may fear what the […]

Cost effectiveness is a vital aspect of business maintenance. Of course, it involves being highly critical and acknowledging that the business can, in some ways, improve. While there are several approaches to performing this analysis — and making the changes necessary to create an economically […]

Objectivity is the token banner held high for business pursuits; and to an extent, rightly so. Objectivity in analyzing pros and cons is an indispensable attribute for any accomplished executive or manager. Working with people (and working with them well) is inherent toward keeping things running […]

In recent months, we have received innumerable requests to share our thoughts and insight into a new industry that has been gaining steam and garnering increasing interest: Blockchain cryptocurrency. It is now our pleasure to show that we’ve been listening.

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate. Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them. Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]

1. E-mail marketing

Topping the list is the most profitable online tool for any business. Historically, for every single dollar invested in e-mail marketing, the return is between $30 and $50. That’s right, an average of 4000 percent profit because people want to buy tangible products, information, software, […]