Mapp Digital Announces Mapp Cloud to Streamline Customer Engagement

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San Diego, CA: Mapp Digital, an independent marketing technology companies, today unveiled Mapp Cloud, a comprehensive platform with solutions to streamline and optimize marketers’ ability to acquire and engage customers. With an easy-to-use and quick to implement capability, Mapp Cloud handles data aggregation, customer segmentation, campaign design, multi-channel orchestration and scalable execution. This announcement comes on the heels of the appointment of Steve Warren as CEO, positioning the company for strategic future growth.

The introduction of Mapp Cloud showcases the company’s commitment to innovating the services digital marketers demand today. Mapp Cloud provides marketers with a set of integrated solutions for all data management, analytics, marketing execution and reporting needs. The offering includes four primary solutions that work seamlessly together or as standalone offerings:

Mapp Acquire: Turns prospects into new customers with a data management platform (DMP) ensuring Mapp clients can leverage all their paid, owned, and earned channel data to identify new customer segments and deliver personalized digital experiences

Mapp Connect: A set of connectors and APIs to 3rd party systems including CRM, DSP, and ecommerce tools that enables users to seamlessly combine Mapp Cloud data with their entire marketing ecosystem.

“We’ve been monitoring the pulse of the market and found that technology & data siloes plague marketers with challenges in customer acquisition and engagement. With this in mind, we have innovated our platform to solve for the inefficiencies of marketing, identify new value and opportunities, and enable marketers to take action in creating more customer value,” said Steve Warren, CEO of Mapp. “We’re continuing to demonstrate our tradition of innovation, and it’s highlighted in the fact that our total global partner revenue grew 64% from 2016 to 2017. We look forward to providing our direct clients and partners with innovative solutions that maximize their efforts.”

Mapp next-generation marketing technology is designed to meet the most demanding digital marketing needs, all while respectfully engaging with customers on a personal level. In a study conducted with market research firm Ascend2, Mapp revealed inadequate technology integration as a top barrier to achieving marketing goals with 62% of marketers stating their systems remain only marginally integrated or not integrated at all. Mapp Cloud solves for marketing inefficiencies and identifies new customer-oriented value through an integrated set of solutions.