Blog Post

Netflix gets ready to launch in Australia next year

Netflix is preparing for a launch in Australia next year, and has started to hire marketing agencies for a big promotional push in 2015, according to a report from local media and marketing news website Mumbrella. Netflix has hired two agencies, Droga5 and We Are Social, to handle marketing and social media for its launch, and Mumbrella is reporting that the streaming service is prepared to spend more than $20 million AUS (around $17 million) on these campaigns. A Netflix spokesperson declined to comment on the report.

An expansion to Australia and possibly New Zealand would make a lot of sense for [company]Netflix[/company], as both countries have significant broadband penetration. Recent statistics from the Australian government show that 98 percent of all internet connections in Australia are now broadband connections. Also, with English being the official language, Netflix wouldn’t have to invest as much into localization.