How to monetize enterprise apps with SAP

One of the key sessions around enterprise mobility professionals at Apps World North America was SAP’s Thorsten Leiduck in the enterprise track. Leiduck is VP Platform Ecosystem & eChannels at SAP, and during the session delved into the strategies and tools for the monetization of enterprise apps. You can download a podcast of his presentation from Apps World for free here.

For firms, developers and mobility specialists offering their own enterprise mobile solutions, partnership within an industry ecosystem can provide a route to increased market penetration and revenue generating opportunities; plus, partnership can afford access to the kind of marketing apparatus normally only available to huge corporations.

With access to a staggering user base of over a billion mobile users, many with specific mobility needs, SAP runs a successful partner ecosystem that generates many of the apps you’ll find in its app store.

Leiduck was keen to emphasize the opportunity this represents.

“To provide customers with the ready-to-implement mobile apps they need across all industries, 80% of our packaged mobile apps need to come from our ecosystem of partners,” says the firm. “That’s why SAP wants you to invite you to learn more and be one of the innovative partners that build apps on the SAP Mobile Platform and reach millions of SAP users through the SAP Store.”

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