L’Oreal:
Introduction:The L'Oréal Group is the world's largest cosmetics and beauty company.[2] With its registered office in Paris and head office in the Paris suburb of clichy, France,[3] it has developed activities in the field of cosmetics. Concentrating on hair colour,skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering andpharmaceutical fields and is the top nanotechnology patent-holder in the United States.[4] History: L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million. The company has recently faced discrimination lawsuits in France related to the hiring of spokesmodels and institutional racism. In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands. L'Oréal's famous advertising slogan is "Because I'm worth it". In the mid 2000s, this was replaced by "Because you're worth it". In late 2009, the slogan was changed again to "Because we're worth it" following motivation analysis and work into consumer psychology of Dr. Maxim Titorenko. The shift to "we" was made to create stronger consumer involvement in L'Oréal philosophy and lifestyle and provide more consumer satisfaction with L'Oréal products. L'Oréal also owns a Hair and Body products line for kids called L'Oréal Kids, the slogan for which...

...﻿Japanese cosmetics brands sell at a discount thanks to Yen depreciation
By Chris BARKER 12-SEP-2013
http://www.cosmeticsdesign-asia.com/Market-Trends/Japanese-cosmetics-brands-sell-at-a-discount-thanks-to-Yen-depreciation
Japanese devaluation
The Japanese government has introduced policies to devalue the Yen after 15 year of persistent deflation, vastly increasing the money supply which has causing the Yen to weaken to over 100 to a dollar for the first time in four years.
Yamada talked about the effects of the devaluation on Japanese cosmetic companies, pointed out that whilst decisions about discounts were made by their local distributers and retailers, the greater purchasing power of the Chinese public did appeal to Kanebo, which is focussing on building the strength of its brands
(Sighted 17-10-2013)
Shiseido says its plans to go back to its roots by targeting Japan
By Simon Pitman 01-MAY-2013
http://www.cosmeticsdesign-asia.com/Business-Financial/Shiseido-says-its-plans-to-go-back-to-its-roots-by-targeting-Japan
Targeting growing spending power of seniors
… the company says that the senior age group is also expected to be increasingly important, given a sizeable demographic shift and population growth in recent years, which is being combined with a recovery in consumer interesting and spending by this age group that is translating into a higher-end purchases.
“We will do this by positioning new products for...

...Cosmetic industry Porters Five forces analysis
The cosmetic industry has grown over the past few decades and it is currently a billion dollar industry. Many consumers of cosmetic products have realized the importance of self image and presentation and this has boosted the purchase of cosmetic products across the world. There is great innovation in this industry which has also led to the gradual growth in the cosmetic industry. Products such as lotions, creams, lipsticks, perfumes, makeup, toe and nail polish, hair spray and gels, bath salts and bubble baths as well as baby products are in high demand especially in developed countries. The global cosmetic industry generates over $160 billion, which shows the importance of the industry (Begoun, 2003: 23-24).
However, there are certain factors which affect the entry to the cosmetic industry by firms. These factors can be briefly analyzed using the Porter Five forces analysis. They include the threat of substitutes, threat of new entry, bargaining power of customers and suppliers as well as intensity of rivalry in the industry (Porter, 1980: 5-11). These factors should be assessed whenever a firm is entering any industry since they help the management develop effective marketing and competitive strategies. Knowledge of the Porter Five forces also helps business evaluate the feasibility of making profits in the...

...﻿COSMETICS IMPORT AND EXPORT REPORT
GTİP Code
G.T.İ.P. Product Description
3303.00.10.00.00 Perfumes
3303.00.90.00.11 Colognes
3304.10.00.10.00 Lipsticks
3304.10.00.90.00 The Other
3304.20.00.00.00 Eye Make-up Products
3304.91.00.00.00 Powders
3304.99.00.10.00 Blushes
3304.99.00.90.11 Body Lotions
3304.99.00.90.12 Cold Cream
3305.10.00.00.00 Shampoos
3305.30.00.00.00 Hair Sprays
3305.90.90.00.11 Hair Colors
3306.10.00.00.00 Toothpastes
3307.10.00.10.00 Lotions
3307.10.00.90.11 Aftershaves
3307.20.00.00.00 Deodorants
What is Cosmetic?
Cosmetics, is a concept that includes make it more attractive a person is used to troubleshoot or view products, treatments and cures. Make-up which is subfield of cosmetic; such as lipstick, mascara, foundation to be used give a different look to face. Other than make-up, hair color, hairspray, hair gel, perfume, body oil and cremes and many other products can be classified in cosmetics.
Cosmetic Manufacturing in Turkey
Most of multinational companies which operating cosmetics industry, implement their manufacturing and marketing activities in Turkey. Many foreign investors in the sector through licensing agreements and joint ventures engaged in production. Some of these;Procter&Gamble, Henkel, Colgate Palmolive and Unilever. Moreover, the sector has many local manufacturers with large production...

...﻿Brief Description Of Thomson Organisation Marketing Essay
Thomson is one of best and largest tour operator in the world. The company originally named Thomson tour operator and renamed in 1997 was founded as part of the Thomson Travel Group in 1965.Thomson UK headquarters in Luton, England. Thomson’s trading division of TUI UK limited. The company number is 02830117. When customers buy the holiday packages form Thomson, they will not apply to any course of dealing between Thomson other than the package holiday booked. The package holiday as advertised by Thomson will also have restrictions set out in Thomson A-Z guide books. And customer should read Thomson A-Z guide and these terms and condition carefully, before customer booked there holidays.
In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday.
Thomson holiday fits in travel and tourism industry-
Thomson holiday is a most famous and big tour operator. Tour operator means who can operator the whole tour of tourist that called Tour operator. And the whole operator means, to do operator of whole Travel, Tourism and Hospitality component.
The component of Travel, Tourism and Hospitality is given below
So Thomson as they work for tour oparator then it is intermediary or...

...﻿
Relevance of the Marketing Concept as a Management Philosophy
Prepared for: University Of Ulster
Prepared by: Santosh Lama (B00623651)
Date: 20/11/2014
Word count:- 2048
Table of Contents
Executive summary
Intoduction
2
3
Critical Analysis of Marketing Concept and its Relevance. 4
Marketing Concept 4
McDonald’s Implementation of Marketing Concept 5
McDonald’s Strategy Influence Its Business Structure 6
McDonald’s in China 6
McDonald’s in France 6
McDonald’s Strategy Influence Its External Environment 7
Health issues 7
Focus on Children 7
Marketing Concept in Today’s World 8
Recommendations and Conclusion 9
Executive summary
In this paper, a detailed analysis of the relevance of marketing concept in today’s world has been presented. Moreover, a managerial report is given on the implementation of marketing concept in McDonald’s Plc. The analysis on the influence of company’s chosen philosophy at its strategies and external environment is also given in the write-up. In the end recommendation have been made on how to implement successfully marketing concept as a management philosophy
Introduction
For any organisation to compete in the rapidly changing market has to adopt a certain systematic approach to ensure its progress in the future. The company has to adopt a specific philosophy by making a decision that...

...hairdresser/salon emerges.Longé and Farraway (LF) is a hairdresser branded range of shampoos, conditioners and colourants owned by a major multinational food and drinks company, who use financial controls as the main measure of performance throughout their divisions. Launched two years ago (in a country of your choice), LF is sold exclusively through hair salons but has failed to achieve anticipated penetration levels. Market share remains static at 2% and although brand perceptions held by loyal users are positive, this group is dominated by the Middle Group, as depicted in Table 1.
The recently formulated marketing strategy for LF requires the development of market share over the next two years. This is to be achieved by following a niche strategy and by positioning the brand against the values of one of the target age groups identified in Table 1 below. The marketing strategy also specifies that growth is to be achieved by improving the number of products each member of the target audience consumes. In addition to this, it is stated that growth is also to be achieved by increasing the availability of the brand by enlarging the number of outlets offering LF in your country.
Table 1: Life-stage Characteristics of Salon Customers
Lifestage Group
Frequency of visits to salon and average number of products (any) purchased per visit
Target Group Characteristics
Young (20 to 30)
75% of age group visit
salons on a regular basis
Frequent...