Facebook Advertising

Just a few years ago Facebook wasn’t thought of as being a mainstream digital advertising channel. Today, it’s one of the most important weapons in your marketing arsenal, with significant enhancements to targeting, measurement, and ad units.

Running everything from retargeting to dynamic product ads to content marketing amplification, DragonSearch’s team of paid social experts leverage Facebook and 3rd party targeting platforms such as Acxiom to deliver strong ROI for clients. Unlike PPC, where this is a stronger intent behind the consumer, Facebook advertising takes a certain finesse to deliver these results.

This is a platform where the viewer does not want to be ‘advertised to’. They need to be delivered something of value to them to inspire their ad click. Or perhaps something somewhat mysterious that connects with their curiosity, and sends them to a landing page created just for their profiled persona to interact with. Our team identifies the best audiences and hyper-targets them with ads creatively designed just for them.

That’s why we break your Facebook advertising campaign into two components – creative design sprint, and an ongoing day-to-day management phase. A number of individual ads are developed based on thorough research and feedback about your target audience. A/B testing is incorporated from the onset and the social audience will quickly decide which ads have the best relevance to them. Ad revision is constant and ongoing, monitoring, tweaking, adding and subtracting, as well as moving the ad spend within the individual live ad campaigns to drive the best results possible.

Our paid social team is inventing the strategies that others are still thinking about and experimenting with.

Create, connect and convert each segment of the desired audience – that’s what we do – and we have been able to have success within all ranges of social media advertising budgets. Please get in touch with us – and we can review some fantastic success stories with you, and explain in detail how we can make Facebook advertising work for you.

FACEBOOK ADVERTISING SUCCESS FOR B2C AND B2B

Facebook advertising can produce a strong ROI for almost any business model, including B2B. That’s right, even B2B. Start taking advantage of this sometimes overlooked marketing avenue; you may be missing out on business otherwise.

CLIENT TESTIMONIALS

This is an agency that is incredibly flexible…a willingness to partner with us to tailor their approaches to what really works best for our company. That flexibility has allowed us to have a real partnership with DragonSearch that is something that we’re very proud of and has helped us to be successful.

Elizabeth Campbell

Director of Digital Marketing & eCommerce

X-Rite / Pantone ®

I really enjoyed working with DragonSearch on these projects at Sony because they made the effort to learn our business and our products. The team provided valuable feedback and objective opinions; they were not just “yes” people.

Jason Eng

Sr. Social Media Strategist

Sony Electronics Professional Solutions of America

Optimizing our website, blog and other social media has increased the effectiveness of our website which translates into more leads. Your reports are clear and concise and you do a great job of explaining what it all means. Your feedback and recommendations are well conceived and consistent with our company’s objectives.

INTEGRATION OF ALL MARKETING EFFORTS

Constant interactions of an elite team defines the way we go about our day, brainstorming, creative thinking, innovations and aggressive implementations that move the needle deeper and deeper into success. By creating a holistic marketing strategy focused on measurable results, our clients realize a return on investment that is substantial.