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Puerto Rico: Crisis Island

Background: Puerto Rico's financial crisis has generated a landslide of bad online & offline publicity. Our client the Puerto Rico Hotel & Tourism Association was worried about the effect this negative publicity could have to the country's morale and to the global perspective of the island specially during itâs high season. The challenge was to shift the online conversation about our island with a social initiative that would gain back Puerto Rico's paradise status.Agency: Synapse Social, Puerto Rico VIEW THE CONCEPT