​Sports betting is great, but is made even better when you are able to sit down and watch the game that you have action on. While European bookmakers have realized this long ago and made the necessary steps to accommodate their players, bookmakers in other countries are working to do the same, including Australian sportsbooks William Hill and SportsBet, who are adding free live streaming of select sporting events to their respective apps.

William Hill live streams hundreds of sporting events each week including NBA games, as well as prominent soccer leagues such as La Liga in Spain. Given how popular those leagues are and how heavily they are wagered on, it is shrewd of William Hill to give those who choose them for their mobile sports betting the chance to watch those events live without having to leave their app. If you are a horse racing fan you can now watch racing from every racetrack in New South Wales and Victoria/Melbourne from your Windows Phone, iOS or Android device at no charge.

Other bookies are also offering their players the chance to live stream sporting events from funded accounts. Paddy Power is far and away the top sportsbook in terms of providing live streaming in Europe, so it is great to see them extend those same options to their Australian players. With their resources and massive list of existing leagues from which they stream, this is sure to be a hit among Australian fans of mobile sports betting.

CrownBet, who are one of the smallest bookies in Australia, managed to secure exclusive broadcasting right to every games in the Australian Football League. Anyone familiar with Australian sports knows that the AFL is like religion down under. They broadcast EVERY games in the AFL season via the CrownBet iPhone, Android and iPad app so it doesn't matter if you are an Essendon Football Club or Sydney Swans fan, you can catch all the action live on your phone.

In order to take advantage of these apps and their live streaming capabilities, you need to have an account with William Hill, SportBet or Paddy Power in Australia. With benefits such as live streaming to go along with the already strong reputations that both William Hill and Paddy Power have around the world, it seems like a no-brainer to start up and fund an account with either of these sportsbooks if you are someone who is betting on sports in Australia. Not only will you give yourself the chance to make money via winning picks, but you'll also be able to watch the games you are betting on without having to switch apps.

It will be interesting to see how other online sportsbooks respond to these moves by these Australian iPhone and Android bookmakers, who are piling on benefits for their players at a time where mobile sports betting is becoming more and more popular. If they were smart, they would benefits that either equal those of live streaming, or were creative enough to make them stand out or even exceed what people are liking about William Hill, CrownBet and SportsBet.