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Wednesday, June 14, 2006

Business Week has a fantastic issue everyone is buzzing about. Its a great conglomeration of strategy, creativity and research. Gareth Kay's Modernista helped design it, they give quite a fair shake to the innovation world. This was seen as having a bright future in advertising by Alex Bogusky at the Future Marketing Conference. One of the issue's highlights is Google's Marisa Meyer's with 9 Rules For Innovation. These rules are smart because they turn corporate convention on its head, the kind of convention that usually stifles ideas.

1. They expect everyone to innovate, including finance2. Share everything you can3. Your brilliant, we are hiring- experience doesn't matter, smarts do4. Employees get a day a week to develop new ideas5. Innovation, not instant perfection- get the idea out then refine it6. Don't politic, use data- idea evaluation should not let subjectivity get in the way7. Creativity loves restraint- give people guidelines and a vision8. Worry about users and usage and not money9. Don't kill projects, morph them- salvage the best out of everything

Finally we are getting a little recognition, even though we didn't make the mag. Scary though cause that means more of you guys are coming for me. Gotta keep with the times i guess.....BAM+tag me+