Ed Pinaud, Paris - Parfum Brise de Mai

Jn Giraud Fils, Paris

Jn Giraud Fils, Paris - Fleur de Rose

Jn Giraud Fils, Paris - Parfums des Fleurs

From: Femina (Issue 236) 15 November 1910

Jn Giraud Fils, Paris - Fleur de Violette

From Femina (Issue No 220) 15 March 1910

Jn Giraud Fils, Paris

The company produced perfumes and soaps and was established in 1853 as Giraud Freres. Later on it was simply named Jean Giraud Fils, and was acquired by various essential oil producers in Grasse, around 1900. The company was successful and had large exports to South America.

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Gueldy, Paris

Gueldy, Paris - La Feuilleraie

Gueldy, Paris - La Feuilleraie (2)

From: Femina (Issue No 227) 1 July 1910

Gueldy, Paris - La Feuilleraie (3)

From: Femina (Issue No 228) 15 July 1910

Gueldy, Paris - La Feuilleraie (4)

From: Femina (Issue No 226) 15 June 1910

Gueldy

Gueldy was established in 1905 by Lelaurin and A. Sergent at 370 rue du Faubourg-Saint-Honore in Paris. Gueldy. Inc., aso operated at 21 East 40th St.. New York.The company was later acquired by P. Thibaud et Cie, a major toilet articles company affiliated with Gibbs, an English toiletries and toothpaste company, established in 1712.Gueldy became a major company with large exports. It won a gold medal at the 1925 Paris Exhibition. The company was later acquired by the Lever Brothers. Le Triomphe was launched in 1912. It was stopped just as World War 1 began and resumed production immediately after the war ended. It was presented in a Baccarat flacon, # 391. Re-launched in a new version (reformulated) and presented in a bottle designed by Julian Viard. 1924 - During one week the lobby of the State Theatre was perfumed with Le Triomphe perfume, made by Gueldy, and placards displayed called attention to that fact.

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L T Piver, Paris

LT Piver - Oréade

LT Piver - Nouveaux Parfums

From: L'Illustration (Issue No 3414) 1 August 1908

LT Piver, Paris - Parfum Pompeia

From: Femina (Issue No 218) 15 February 1910

L T Piver, Paris

From: Femina (Issue No 220) 15 March 1910

LT Piver

LT Piver is one of the oldest French perfume companies. The house was created in Paris in 1813 by Louis Toussaint Piver who took over the perfume business of a master perfumer from Versailles named Michel Adam.From modest beginnings Piver rose to conquer the world with over one hundred branches around the globe including England, Belgium, Spain, Austria, Russia and Brazil.

LT Piver - Un Parfum D'Aventure

Parfums D'Orsay, Paris

D'Orsay, Paris

D'Orsay, Paris - Les Roses D'Orsay

From: Femina (Issue 236) 15 November 1910

Parfum Du Chevalier D'Orsay

From: L'Illustration (Issue No 3666) 31 May 1913

Parfums D'Orsay

Parfum d'Orsay is a stylish and traditional French perfume house known for fine fragrances since 1830 - blending traditional and contemporary techniques to establish a unique range of perfumes and colognes. Count Alfred d’Orsay (1801-1852) was a French-born dandy, said to be the “most fashionable man in the most fashionable circles in the most fashionable town in the world: London. He dabbled in perfumery, and reputedly created a fragrance called “Eau de Bouquet”. The Parfums d’Orsay line was established after his death and named in his honor. Various sources report the founding year as 1865, 1908 and even 1933; 1908 appears to be the most likely. Count D’Orsay’s original “Eau de Bouquet” was reportedly “reworked” into the line’s Etiquette Bleue fragrance.

D'Orsay - Fleur de France et Camelia

D'Orsay - L'Eau De Cologne

Les Parfums Godet, Paris-Neuilly

Les Parfums Godet, Paris-Neuilly - Sous-Bois

From: Femina (Issue No 236) 15 November 1910

Les Parfums Godet, Paris-Neuilly - Sous-Bois (2)

From: Femina (Issue No 223) 1 May 1910

Les Parfums Godet

Les Parfums Godet was created during the golden age of Art Deco modern perfumery. Founded at the beginning of the 20th century in 1901 (some sources say 1907 as the date of creation), by Joseph-Julien Godet, the house produced a wealth of new perfumes until the late 1920s. It seems Godet was inactive during 1930 and 1940, but could have been briefly revived, or possibly old stock bottles were sold as new in the early 1950s. Godet presentations were well done with many housed in numbered bottles produced by Baccarat Crystal.Their perfumes obtained a good reputation and several were admired enough that they were acquired, rebranded and sold by other houses. The story goes that Julien-Joseph died in 1913, leaving it to his wife Louise Godet and director Abel Ravaud to continue the company.

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Gellé Frères, Paris

Gellé Fréres, Paris - Parfum Séduction

From: Femina (Issue No 219) 1 March 1910

Gellé Frères, Paris

From: Femina (Issue 220) 15 March 1910

Gellé Fréres Parfumeurs, Paris

From: Femina (Issue No 225) 1 June 1910

Gellé Frères, Paris

Gellé Freres of Paris was established in 1826 by the brothers Augustin & Jean-Baptiste Gellé after the purchase of the formulas and a shop which previously belonged to Fargeon Jeune, descendant of perfumer to Louis XV. Augustin's father in law, Emile Lecaron succeeded him. The company became a major exporter and produced luxurious presentations. They were awarded many prizes and the gold medal in 1925.

Parfum Lubin, Paris - Un Vote Certain

Parfums Lubin, Paris (2)

Parfums Lubin, Paris (3)

Parfums Lubin, Paris (4)

From: L'Illustration (Issue No 3324) 10 November 1906

Lubin - Trois Créations

From: L'Illustration (Issue No 4444) 5 May 1928

Parfums Lubin, Paris

Parfums Lubin is one of the oldest perfume houses in the world List of oldest companies.Its early history is linked to the high society of the Napoleonic era, and its products became the imprimatur of haute couture, and indicators of fashion and social hierarchy.Pierre François Lubin founded the company in 1798 when he began supplying scented ribbons, rice powderballs and masks to "Les Merveilleuses," socially exulted women who frequented Thermidorian drawing rooms of Napoleonic France; and the "Incroyables," members of the subculture that mixed fashion and propaganda which emerged following the terror that was the immediate aftermath of the French Revolution of 1789.The fragrance won over the Imperial Court, and was worn by the likes of Joséphine and Pauline Bonaparte. When the Bourbons were restored, Lubin dedicated his fragrances to Queen Marie-Amelie. Eventually, Lubin's perfumes were worn by all the crowned heads of Europe, and were imported to America in 1830.Lubin was still a major perfumery in the 1940s, but abandoned high-end perfume making in the 1980s. A financial reorganization took place at the House of Lubin in 2001. Its wares and antique documents can be found displayed in Musées de Grasse's International Perfume Museum in Grasse, France.Edward Lubin, an American physician and businessman who is a descendant and limited partner, was a long-time holdout against public sale of Parfum Lubin.

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V Rigaud, Paris

V Rigaud, Paris - Parfum Camia

V Rigaud, Paris - Parfum Grégoria

From Femina (Issue No 236) 15 November 1910

Rigaud - Un Air Ebaumé

From: L'Illustration (Issue No 4594) 21 March 1931

Rigaud

From: L'Illustration (Issue No 4969) 28 May 1938

V Rigaud, Paris

In 1852, Jean-Baptiste François Rigaud, a gentleman with political connections, bought the Victoria perfumery and began his own career as a perfumer.Rigaud's first creations were marketed under names such as "Ylang-ylang," "Bouquet of Manila," "Bouquet of Paris," and "Victoria Bouquet." It is safe to assume that these were floral fragrances.By 1876, Rigaud had begun to use synthetic ingredients in his fragrances. The result? A gold medal at the Philadelphia World's Fair.In addition to the Paris shop, Rigaud soon had outlets in New York, South America, Asia and throughout Europe. His advertising boasted that Rigaud perfume was "Found wherever there is a high class store."In 1910, Henry Rigaud took over his father's business and opened a new shop at 16, Rue de la Paix, in Paris. His great success was Un Air Embaumé

Houbigant Parfumeur, Paris

Houbigant, Paris - Parfum Majestic

Houbigant - Quelques Fleurs

Houbigant - Quelques Violettes

From: L'Illustration (Issue No 3848) 2 December 1916

Houbigant - Parfum Festival

From: L'Illustration (Issue No 4645) 12 March 1932

Houbigant Parfumeur, Paris

Houbigant is one of the oldest French perfumers. The house was founded in 1775 in Paris by Jean-François Houbigant, who originated from Grasse. He opened a shop at No. 19 Rue Saint-Honoré, called "The Flower Basket." Before the Revolution it was frequented by the great families of the aristocracy and the bourgeoisie. In the early nineteenth century, Houbigant customers include Josephine (where Armand Gustave Houbigant-creates a new perfume in 1807) and the Duchess of Orleans, mother of Louis-Philippe. In 1838 he became an official supplier to Queen Victoria.The company built its plant in Neuilly-sur-Seine and its first major success was Fougère Royale, created by Paul Parquet in 1882, It was a blend which included oak moss, geranium, bergamot and coumarin synthesis, which was innovative at the time.Other major perfumes included Le Parfum Ideal (1896), Quelques Violettes (1907), Coeur de Jeannette (1912), Quelques Fleurs (created by Robert Bienaimé 1912).From 1989 to 1994, its products were manufactured in Vervins Aisne, but the factory was taken over by Givenchy and Kenzo.

Yardley - Lavande

Yardley - Lavande (2)

Yardley - Lavande (3)

Yardley - Lavande (4)

From: L'Illustration (Issue no 4594) 21 March 1931

Yardley - Lavande (5)

From: L'Illustration (Issue No 4645) 12 March 1932

Yardley

Yardley of London is one of the world's oldest cosmetics, perfume and toiletry producing company, after Farina gegenüber of Cologne, Germany; Floris of London in London, England; Galimard of Grasse, France; Caswell-Massey of Newport, Rhode Island and New York City, USA and Creed (perfume) of Paris, France. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.Yardley London is famous as a purveyor of luxury fragrances and soaps. House of Yardley was born in England in the mid-seventeenth century, during the reign of king Charles I of England. An entrepreneurial young man named Jonathan Yardley obtained a royal warrant for the provision of all the soap to City of London. The means by which this warrant was obtained are lost to history, however we might suppose it involved payment to the monarch of a sizeable, and no doubt welcome, sum. This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666; save for one detail – that lavender should be used to perfume the soaps.A century later, in 1770, the Cleaver family re-established Yardley London, creating the soap and perfumery business we know today. Through astute business and a convenient marriage the Yardley family once again became involved in this operation, and by the early 1800s Yardley London was back in family hands. In the following years the business thrived and prospered, its famous advertising becoming a hallmark of the Victorian times. So to 1880, and with the Victorian era at its height Yardley exported its first products to the USA, a range of English lavender soaps. Nearly a century of gradual expansion followed, first to Australia and then across the world. A succession of Royal Warrants, innovations and new products were testament to the popularity of the quintessential English fragrance.Since the House of Yardley was established in 1770, lavender has remained its signature scent, and Yardley dedicated itself to understanding and appreciating every nuance of the plant. In the 1930s Yardley commissioned scientists to scour the globe for the most sought after varieties, which lead to the discovery of Lavandula angustifolia. This unique species is still grown in England today and forms the basis of their signature range.

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Roger & Gallet

Roger & Gallet - Eau De Cologne

Roger & Gallet - Feu Follet

From: L'Illustration (Issue No 4598) 18 April 1931

Roger & Gallet - Missive (2)

From: L'Illustration (Issue No 4735) 2 December 1933

Roger & Gallet

Roger et Gallet are a firm of French perfumiers which was founded by merchant Charles Armand Roger and banker Charles Martial Gallet in 1862. They started by buying a Parisian eau-de-Cologne business which had been founded in 1806 by a member of the Farina family and then won a legal dispute over the right to use the family name. They specialised in toilet soap which was produced in a large factory near Paris. Later in the 19th century, they were successful with the newly synthesised fragrance of violet, for which they had the French rights, producing perfumes such as Vera Violetta.

Parfums Revillon

Parfums Revillon (2)

Lancôme

Flêches de Lancôme

Peut Etre de Lancôme

From: L'Illustration (Issue No 5102) 21 December 1940

Tropiques de Lancôme

From: L'Illustration (Issue No 5103) 28 December 1940

Lancôme

Lancôme Paris is a French luxury cosmetics house. Owned by L'Oréal since 2004, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices.Founded in 1935 by Armand Petitjean, Lancôme celebrated its 75th anniversary in 2010. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world. The name “Lancôme” was inspired by the ruins of a castle, Le Château de Lancosme, while the roses in the area inspired the company’s symbol of the single golden rose.Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels - Tendre Nuit, Bocages, Conquete, Kypre and Tropiques.

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Parfums Ciro

Parfums Ciro, Paris

From: L'Illustration (Issue No 5100) 7 December 1940

Parfums Ciro, Paris (2)

From: France Illustration (Issue No 3) 20 October 1945

Parfums Ciro

Parfums Ciro featured unusual combinations, superior substances and memorable presentations. In their time, Ciro perfumes were considered a cut above the drugstore variety scents they competed against. Somewhat avant garde and what might be labelled 'niche' today; their offerings were consistently well-received.

Plassard - Bouquet De Paris

Plassard - Vivifiante

Parfum Schiaparelli

Parfum Schiaparelli

From: L'Illustration (Issue No 5084) 17 August 1940

Parfums Schiaparelli (2)

From: L'Illustration (Issue No 5101) 14 December 1940

Parfum Schiaparelli

The most famous perfume by Elsa Schiaparelli is Shocking, launched in 1937. Its bottle was designed by Eleonore Fini and it was shaped like a woman's torso inspired by Mae West's curvy figure and draped in shocking pink that was originally made in Czechoslovakia. The fragrance was re-launched in 1998. Schiaparelli fragrances are associated with Pikenz company.

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Lenthéric

Lenthéric

From: L'Illustration (Issue No 4325) 23 January 1926

Lenthéric - Anticipation

From: L'Illustration (Issue No 4989) 15 October 1938

Lenthéric

Lenthéric, Inc. is a manufacturer of perfumes, cosmetics, toilet preparations, hair spray, and shampoo.The name of the company was taken from Guillaume Lenthéric, a French distiller and dispenser of rare perfumes in late 19th century France. He operated a small salon in the Rue St. Honore in Paris, France, beginning in 1875. The firm incorporated in 1924. Lenthéric became a subsidiary of Squibb, and was 90% controlled by the parent company in January 1942.

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Lanvin

Lanvin Parfums

From: L'Illustration (Issue No 4645) 12 March 1932

Lanvin - Parfums - Arpège, Scandal

From: L'Illustration (Issue No 4728) 14 October 1933

Lanvin

Lanvin is the French fashion house founded by designer Jeanne-Marie Lanvin. Perhaps her most notable achievement took place after she expanded her company to include Lanvin Parfums SA in 1924. The company's first perfume, My Sin, was launched in 1924. The company's most successful fragrance, Arpège (named after daughter Marguerite's arpeggios during piano practice) was launched to great success in 1927, and remains an enduring classic, still in production today.