Everyone wants to play with the latest and greatest toy, right? And when it comes to bring to reality that solution your client wants on their creative project, the urge is to implement the most cutting edge technology as possible. Come on…we’ve all felt it. Chances are, we’ve all had more than one client come to us begging us to use the technology they’ve suggested because they “heard” somewhere that this latest tech innovation would do everything they needed and more. All problems would be solved. Or maybe they just thought it would be cool and they had a big enough budget to cover it. So, the big question after all this temptation is this… Should we ever really let technology drive the end solution? The smart answer – the only real right answer is “No.” (Not even the best project management software for creative agencies should drive that decision!)