6 Best Social Media Services for 2018

Social media services help you implement a social media strategy to grow your business’ online presence, following, and impact. The best social media services are affordable with a proven track record, regular reporting, and dedicated customer support. Based on this criteria, we analyzed dozens of services, arriving at the best overall.

Small businesses that want to self-manage multiple social channels from an easy-to-use dashboard.

How We Evaluated Social Media Services

Social media services help your business get set up on social media, manage your day-to-day posting, and grow your following. A social media service can save you time and effort so you have confidence in your social media strategy while you focus on other business priorities. Whether you want an ongoing or one-off service, it’s important that the service provided is professional, affordable, and tailored to your business.

To help you find a social media service, we assessed the top options on the following criteria:

Cost – Social media marketing services should provide top-notch services at a price point that is affordable for small to medium-sized budgets.

Services Offered – Some services are one-off, some are ongoing. We also provided options that are multi-channel and channel-specific to accommodate a wide range of needs.

Reporting and Analytics – Your service should regularly update you on the results of your efforts and keep you informed on key metrics like account growth, engagements, and conversions.

Customer Support – Your service should be available to answer questions and solve issues quickly if they come up. Many services also provide a dedicated account manager for you to contact any time.

Based on the criteria, our pick for the top social media service is LYFE Marketing. LYFE Marketing offers a wide range of comprehensive social media marketing and advertising services and can grow your presence and following on any major social media network.

LYFE Marketing: Best Overall Social Media Service for Small Businesses

LYFE Marketing is a full-service social media agency that provides social media management and advertising, web design, and search marketing services. We chose LYFE Marketing as our best overall option because it provides services for all major social media networks, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, starting at an affordable $400 per month. Choose LYFE Marketing if you want to fully outsource one or more social media channels.

LYFE Marketing Pricing

Social media management services are $400 to $1,000 per month, depending on the number of social media channels you decide to outsource. There is a one-time setup fee of $150 for their month-to-month social media management and services. LYFE Marketing does not bill you for your advertising budget, but will develop and manage your ads.

LYFE Marketing Features

With LYFE Marketing, you will be assigned an experienced social media manager who develops your social media strategy, runs your campaigns, and reports the results directly to you. They also have a graphic design team to create quality images and will study your industry to create content to increase brand awareness, audience engagement, website traffic, and conversions. LYFE Marketing is unique because it provides end-to-end services for all major networks.

Services Offered

LYFE Marketing can fully manage your social media presence on all major social media networks, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Whether you already have a channel set up or are brand-new to a network, they will help you grow your followers and increase brand awareness through social media.

Here are specific services LYFE Marketing offers for all major networks:

Social media design and setup – LYFE Marketing will set up or revamp your social media accounts. Their graphic design team creates customized profile pictures and headers, and your social media managers optimize your pages to increase leads and customers for your business.

Social media content creation – You’ll get a customized content strategy for all your social media accounts. They’ll create content to inform, engage, and inspire your target audience. You can share pictures and videos with your account manager, but you are not responsible for creating or sharing any content.

Social media advertising – They includes setup, monitoring, and optimization of your social media advertising campaigns and target potential buyers to connect with your brand, go to your website, and make a purchase.

Brand reputation and monitoring – Your channels will be monitored for positive and negative mentions of your brand. All reviews and social media comments will be responded to in a timely and strategic manner.

Reporting & Analytics

LYFE Marketing has an online social media dashboard that gives you access to your social media analytics and reports anytime, 24/7. Your dashboard includes a complete look at how your campaigns are performing and key metrics including number of followers, engagements, clicks, and conversions on all active social channels. You will have monthly calls with your Account Manager to discuss results and recent learnings.

Case Studies & Customer Success Stories

Case studies on LYFE Marketing’s website showcase impressive social media results across a variety of industries. Through LYFE Marketing Facebook advertising services, a massage parlor reported 370 new customer bookings. Another story shows Facebook, Twitter, and Instagram services responsible for increasing a student housing organization’s following by over 560 percent in 30 days. Using Twitter, LYFE Marketing increased a church’s website traffic by 123 percent.

Customer Support

Your assigned social media manager will be available for you to call or email if any questions or issues come up. Additionally, LYFE Marketing has a number listed for you to contact during 9 a.m. – 5 p.m. business hours, Monday – Friday ET.

What LYFE Marketing Is Missing

Most of the services LYFE Marketing offers are fully managed. If you prefer to handle the day-to-day posting and receive support for one-off tasks, Fiverr is probably the better option for you. Additionally, LYFE Marketing offers services for all major networks, but does not specialize in a particular social media channel. If there is one channel you want to focus on in particular, you might want a more specialized agency, like Hibu, which specializes primarily on Facebook.

What Users Think About LYFE Marketing

LYFE Marketing has a 5-star review on UpCity and a 4.5-star review on Clutch and their Facebook Page. The majority of reviews only mention positives like professionalism, good results, and close attention to detail. One negative review mentioned a client who was disappointed with turnover within the team managing his social media accounts.

Where to Find LYFE Marketing

You can visit the LYFE Marketing website to see more information on their social media management and advertising services. From their website, you can schedule a call with an expert to discuss their services and how they can manage your social media channels.

Fiverr is the world’s largest online marketplace for finding freelance services. Fiverr has hundreds of social media specialists available, making it one of the best places to find a freelancer who can provide one-off and low price social media services like Facebook page setup or image creation. With jobs starting at just $5, Fiverr is perfect for businesses looking for a social media service that can support one-off tasks quickly and affordably.

Fiverr Pricing

Fiverr has services available for as little as $5. Services range in price depending on the freelancer you choose to work. You can also post job listings and set your own budget. Fiverr charges a small processing fee of $1 on transactions costing up to $20 and 5 percent on purchases above $20.

Fiverr Features

Fiverr’s social media marketing services include social media strategy, profile setup, content creation and management, ad campaign creation, and ad management and optimization. Before deciding to start a job, make sure to use Fiverr’s filters to refine your search and then review freelancer profiles to learn more about the service they provide and their ratings and reviews. You can message your freelancer, provide feedback, and submit payment directly through Fiverr.

Services Offered

Fiverr provides one-off services for every stage of your social media marketing. From setup to optimization to reporting, you should be able to find a freelancer who specializes in the social media channel and task you’re looking for help with. Services are available for Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.

Strategy and Audience Research – Receive a custom plan to grow your social media following and impact based on insights from your target audience.

Profile Setup and Integration – Your freelancer will set up your business page, write copy, and create brand images to produce a professional social media presence.

Social Content Creation – Your freelancer can help with content creation, especially quality images and videos to engage your social media followers.

Social Media Management – Find someone who can create a social media calendar and handle the day-to-day posting and interactions on your social media channels.

Ad Campaign Creation – Get a professionally designed ad that is set up to boost your brand’s awareness and conversions.

Ad Management / Optimization – Let a professional measure your ad’s results and tweak your strategy to get the best ad performance in terms of views, clicks, or conversions.

Reporting & Analytics

Reporting and analytics might not be relevant to some of the small social media tasks you decide to outsource, such as image creation. However, if you want to receive metrics related to your project, ask for this to be included in your service upfront when you’re negotiating a job. Some freelancers specialize in analytics and can set your business up on a reporting dashboard like Google Analytics, so you can monitor your marketing results on an ongoing basis.

Case Studies & Customer Success Stories

Every freelancer has a ratings and reviews section on their profile, letting you see how past clients felt about a specific freelancer’s services. You can view ratings and reviews to get a feel for their previous work. Or, filter results by “Top Rated Sellers” to find freelancers who are especially highly-rated for their services.

Customer Support

Typically, the freelancer you hire for your social media service will be your primary point of contact. If you’re having an issue with the Fiverr platform or the freelancer you’ve hired, you can get support through Fiverr’s user forum or submit a request for support on your order from their website available 24/7.

What Fiverr Is Missing

Fiverr is a platform built for one-off, low-cost services. However, there are a few freelancers available who are willing to manage your day-to-day social media efforts. If you are looking to receive fully-managed or ongoing social media services, LYFE Marketing will probably be a better fit for you.

What Users Think About Fiverr

People who use Fiverr enjoy its easy-to-use interface and search tools that make it easy to filter results to find the services you’re looking for. There are a few negative reviews from people who had bad experiences with freelancers who did not provide the services promised. Overall, Fiverr received a 4-star review on our site. Read our full Fiverr review page for more information.

Where to Find Fiverr

Check out the Fiverr website to learn more about the specific social media services they have available. You can create a free profile and connect with freelancers directly to get started.

Hibu is a full-service digital marketing agency with end-to-end Facebook advertising services including campaign setup, management and optimization, and reporting services. We consider Hibu the best service for Facebook advertising because of its comprehensive services and affordable pricing starting at $250 per month. If you want expertly-managed Facebook Page setup and advertising campaigns, Hibu is right for you.

Hibu Pricing

Hibu offers a flexible pricing structure to accommodate your Facebook advertising needs. In addition to your Facebook advertising spend, Hibu’s Facebook advertising services begin at $250 per month. With a budget of $500+ a month, you can extend your campaigns to Instagram.

Hibu Features

With Hibu, you are assigned a dedicated digital specialist to create a social media strategy. Hibu’s social media services focus on Facebook and providing end-to-end Facebook advertising services. Hibu can also support your listings management, online review management, website design and development, search marketing, display marketing, and SEO. The services you decide to use will depend on your business goals and budget.

Services Offered

Hibu’s social media services are largely focused on the largest social media channel: Facebook. They’ll help you get set up on Facebook, create targeted Facebook advertising campaigns, manage and optimize ads throughout the lifetime of the campaign, and measure and analyze our results. In addition to social media marketing services, Hibu is a full-service digital marketing agency with website design and development, search marketing, and SEO.

Specific Facebook services include:

Page Setup – Hibu will create your Facebook Business Page with your business logo, company details, and photos.

Social Ads – They’ll create customized ads that will appear in the Facebook New Feed, on Facebook Messenger, Marketplace, and on Instagram.

Social Optimization – Your ads will be targeted to reach your audience. Hibu will test and optimize your ads, and also run retargeting ads to get back in front of people who expressed interest in your business, but never made a purchase.

Reporting & Analytics

Part of Hibu’s social media service includes 24/7 access to an online reporting dashboard so you can always see how your campaign is performing. You’ll also get a monthly email report with detailed analytics on your ad’s performance, including impressions and click-through rate. Your dedicated digital specialist uses this data insight to plan future campaigns.

Case Studies & Customer Success Stories

Hibu has video testimonials and success stories available on their website. One success story reports an auto salon received 527 new leads from a paid social campaign. Another success story, from a tax accountant, mentions 2,084 ad clicks from a combination of search, display, and social advertising.

Customer Support

You’ll be assigned a dedicated digital specialist you can contact at any time. Hibu’s service and support teams are also available via phone, live chat, or message. Their customer support hours are Monday – Friday from 8 a.m. – 11 p.m. EST and Saturday from 8 a.m. – 6 p.m. EST.

What Hibu Is Missing

Hibu’s primary social media services are Facebook marketing and advertising. If you are looking for a social media service that extends to social media channels like Twitter, Instagram, LinkedIn, and Pinterest, LYFE Marketing will be a better option for you.

What Users Think About Hibu

Hibu has over a 4-star rating on review sites including Consumer Affairs, Better Business Bureau, and Trustpilot. Positive reviews mention positive experiences with Hibu’s customer service and with the comprehensive services Hibu provides. Some reviewers see Hibu’s flexible pricing as a negative because it is more challenging to anticipate costs without set fixed pricing.

Where to Find Hibu

Visit the Hibu website to learn more, set up a call, or use their live chat for more information. You can connect with a Hibu representative for a no-obligation consultation before moving forward with your dedicated marketing specialist.

Jumper Media is an Instagram marketing agency with services to grow your Instagram following, manage and create content, and run ads on Instagram and Facebook. Jumper Media has its own software to grow your Instagram audience by following and liking Instagram accounts that are relevant to your business. Jumper Media is best for businesses with visual brands, like restaurants and real estate agencies, that want to grow their following on Instagram.

Jumper Media Pricing

Jumper Media has four social media services: Growth, Content Management, Content Posting, and Advertising. Their Growth service is $100 to $150 per month, Content Management pricing is $500 per month, Content Posting is $1,000 per month, and Advertising pricing is your ad spend plus 30 percent. All four services require a three-month commitment, after which they are month-to-month.

Content Management ($500/month) – Jumper Media will manage your Instagram content by setting a schedule, creating captions, adding hashtags, and posting five times a week. You will also get Growth services included, but you are still responsible for providing images and video.

Jumper Media Features

With Jumper Media, you get a dedicated account manager to help you develop a full Instagram strategy. You’ll meet with your account manager at least monthly to review audience insights, account growth, and next steps. With its Growth, Content Management, and Content Posting services, you can choose to be as hands-on or hands-off as you’d like with the day-to-day posting. Jumper Media can also help you run targeted ads on Instagram and Facebook.

Services Offered

Jumper Media gives you flexibility to outsource some or all of your Instagram marketing. As Instagram experts, they are always available to provide recommendations for your overall strategy. You decide if you want to keep content creation in-house or not.

Their four Instagram marketing services include:

Growth – Your account manager will create a customized Growth plan to increase your following. Jumper Media then uses its software to follow accounts that fit into your target audience to reach new potential customers and grow your number of followers.

Content Management – Your account manager and content manager will work together to grow your Instagram following and manage your content at the same time. They’ll create a schedule, write captions, add relevant hashtags, and post your content five times a week.

Content Posting – You’ll get everything that is included in the Growth and Content Management package, plus content creation. Jumper Media will create and edit and four to five short videos and 13-15 images (using their own models) each month.

Reporting & Analytics

Your dedicated account manager reports on your Instagram marketing results on at least a monthly basis. You’ll get a recap of how many new followers your account received, follow back rates, and which hashtags generate the most new followers. Content management and posting services will provide reports on post engagement and number of likes. If you’re also running ads, you’ll see your ad impressions, clicks, follower growth, and audience demographics.

Case Studies & Customer Success Stories

Jumper Media has a library of case studies on their site featuring industries like restaurants, real estate agents, and car dealerships. One real estate agent reported 10,000 new Instagram followers and two luxury home sales after working with Jumper Media for six months. A restaurant owner reported 21,000 new Instagram followers and an average of 1,231 likes per post.

Customer Support

The dedicated account manager you are assigned to will be your primary point of contact, available for you to call or email at any time. You will also have a regular monthly check-in during which you can discuss any non-urgent questions.

What Jumper Media Is Missing

Jumper Media specializes in Instagram marketing services. If you want services that extend to other social media channels like Facebook, Twitter, and LinkedIn, a full-service social media agency like LYFE Marketing is probably a better fit.

What Users Think About Jumper Media

Jumper Media has a 3-star review on Trustpilot. One user mentioned their experience starting out well with good results, but they did not like being locked into a multiple-monthlong contract with Jumper Media.

Where to Find Jumper Media

Head over to the Jumper Media website to learn more about their services. You can read their case studies to learn more about their services and schedule a demo to see their software in action.

Perfect BOOM is a LinkedIn marketing service designed to help small businesses generate high-quality leads. Perfect BOOM is unique in that it offers one-time LinkedIn strategy consultations and online video courses, as well as fully-managed LinkedIn services. Choose Perfect BOOM if you have a B2B and want a social media service to improve your LinkedIn presence and network while helping you connect with more quality leads.

Perfect BOOM Pricing

Perfect BOOM offers a free 15-minute call to learn more about your business. If you want a one-time LinkedIn strategy session, you can get a custom plan with 30 days of support for $880. Another one-off service, LinkedIn Profile Optimization, is available for $697. Ongoing LinkedIn Lead Generation Services begin at $2,500 per month.

Perfect BOOM Features

Perfect BOOM offers a variety of LinkedIn online courses, strategy sessions, and ongoing management. You can decide if you want to apply learnings from the experts or outsource your LinkedIn marketing completely. Perfect BOOM’s ongoing LinkedIn Marketing Services offer you a full end-to-end solution, from creating a customized strategy to writing and optimizing your profile, posting regular content, and bringing in regular high-quality leads.

Services Offered

To determine which service is right for you, you need to know how hands-on you want to be with your LinkedIn marketing. Perfect BOOM offers a variety of services for businesses that want to receive expert training and consultations, as well as businesses that want to fully hand-off their LinkedIn marketing.

Their services include:

The Ultimate LinkedIn Marketing Course – This is an online training program with video tutorials, LinkedIn Marketing checklists and templates, and winning scripts to help you bring in a steady flow of leads.

LinkedIn Profile Optimization – This is a one-off service to have your LinkedIn profile professionally written and optimized. Copy, media, and skills and endorsements are all optimized to position you professionally and boost search engine optimization.

LinkedIn Strategy Session – This one-time service provides a customized LinkedIn marketing strategy to help you identify key positioning and develop a plan for lead generation campaigns.

Reporting & Analytics

For all ongoing services, you’ll receive 24/7 data transparency so you can view incoming leads. To ensure that you’re up-to-date on new leads, Perfect BOOM’s ongoing LinkedIn Marketing Services include a daily report with new lead information, including contact details.

Case Studies & Customer Success Stories

Perfect BOOM does not have any full success stories on their website. However, their client testimonials do highlight positive results. For example, one branding agency reported $500,000 worth of business in their pipeline within six months of their LinkedIn campaign. Additionally, a legal firm reported over 1,000 qualified leads within a few months.

Customer Support

All ongoing LinkedIn services come with support and coaching to answer your questions and help you optimize your LinkedIn efforts to get the most leads. You can contact Perfect BOOM via phone, email, or live chat on their website.

What Perfect BOOM Is Missing

Perfect BOOM is a LinkedIn Marketing agency. If you want to focus on Facebook, look into Hibu instead. Or, if you want a social media marketing service that fully manages multiple social channels, like Facebook, Twitter, Instagram, and Pinterest, look into our best overall pick, LYFE Marketing.

What Users Think About Perfect BOOM

At this time, Perfect BOOM is not active on review sites. You can review positive customer testimonials on the Perfect BOOM website. Positive client feedback typically mentions increased leads coming in soon after running a LinkedIn campaign with Perfect BOOM.

Where to Find Perfect BOOM

Visit the Perfect BOOM website to set up your free 15-minute discovery call. You can also spend some time reviewing all the available one-off and ongoing LinkedIn marketing services and asking questions through the live chat feature.

Likeable Local: Best Platform to Self-Manage Multiple Social Media Channels

Likeable Local is a marketing dashboard created to help small businesses manage their Facebook, Twitter, and Instagram marketing. With Likeable Local, you can find content to post through their platform, schedule content, review messages, manage ads on Facebook and Instagram, and view reports. Likeable Local is perfect for small businesses that want to manage their own social media channels but want a sophisticated central dashboard to stay organized.

Likeable Local Pricing

Likeable Local’s Automated Package is the cheapest bare-bones option for $359 per month and includes platform access, automated content, and a $60 ad budget. For more advanced services, they offer the Custom Starter Package for $598 per month, the Lead Machine Package for $898 per month, and the Social Dominance Package for $1,148 per month.

Lead Machine Package – $898 per month with a $500 monthly ad spend included. You’ll get everything in the Custom Starter Package, plus more ad spend.

Social Dominance Package – $1,148 per month with a $750 monthly ad spend included. You’ll get everything in the Custom Starter Package, plus more ad spend.

Likeable Local Features

With Likeable Local, you get a social media dashboard to manage your Facebook, Twitter, and Instagram channels. They have a Content Library where you can find industry-specific content to post, a Scheduling Calendar to plan out your content, and a Message Center to manage comments, messages, and reviews. They also have a Social Advertising platform to manage ads on Facebook and Instagram.

Services Offered

Likeable Local’s services allow you to completely manage your Facebook, Twitter, and Instagram presence from an easy-to-use dashboard. Use the platform find and schedule content, monitor and respond to social interactions, run ads, and measure your results.

Their services include:

Content Support – You’ll get access to their Content Library, which has relevant content organized by industry. Some of their packages also offer custom content created by the Likeable Local content team.

Content Scheduling – Use their Scheduling Calendar to plan out your content and schedule across Facebook, Twitter, and Instagram.

Messaging – See and respond to all comments, messages, and reviews from a centralized location.

Social Advertising – You’ll have a social advertising budget included in your Likeable Local package. Plan, run, and manage ads to increase traffic, engagement, and lead generation. Likeable Local can even create your ads for you.

Reporting – See how your social media is performing by reviewing metrics like reach, clicks, comments, and Likes on individual posts.

Reporting & Analytics

You’ll have anytime access to your reporting dashboard where you can review metrics for Facebook, Twitter, and Instagram. See the reach, clicks, comments, and likes generated by your posts so you can see which posts are getting the most engagement.

Case Studies & Customer Success Stories

Likeable Local features customer success stories on their website and highlights a Customer of the Month who has experienced positive results. They showcased a solar energy company that received 29 new leads from a Facebook ad. Another client, a law firm, received a 152 percent increase in Page Likes and 13 new leads.

Customer Support

You’ll have a dedicated account manager who you can reach out to via phone or email. They also have a general customer service phone number and customer support email available on their website. Their office hours are 9 a.m. – 6 p.m. ET Monday – Thursday, and 9 a.m. – 4 p.m. on Friday.

What Likeable Local Is Missing

Likeable Local is great for businesses that want to run their social media marketing and get support for ad campaigns. While they offer social media support, they are not a fully-managed service. If you’d prefer to fully outsource your social media marketing, look into LYFE Marketing.

What Users Think About Likeable Local

Likeable Local has a 3.8-star review on G2 Crowd and a 3.7-star review on their Facebook Page. Positive reviews mention satisfaction with both the platform and the support provided. Some reviews mentioned that the content provided isn’t a good fit for every industry. Read our Likeable Local Review Page for more information.

Where to Find Likeable Local

Visit the Likeable Local website to request a demo or get in touch with a Likeable Local representative. They’ll help you find out which social media package is the right fit for your business and help you get started.

Bottom Line: Social Media Marketing Services

Depending on the social media service, you can receive one-off support or fully-managed solutions. Think about what your business really needs and which channels you’d like to focus on to find the right service for you.

If you’re just getting started with social media, or want to outsource a small task like page setup or image creation, hiring a freelancer on Fiverr is a great way to get up and running. For as little as $5, you can hire a social media consultant to help you with quick, one-off tasks so you can remove any speed bumps in your social media strategy.

About the Author

Miranda is a writer, marketer, and avid small business enthusiast. Her work has appeared on sites including Forbes, The Business Journals, and the QuickBooks Blog. Miranda has interviewed dozens of small business owners and served as the co-producer of the Small Biz Stories podcast. When she’s not geeking out about marketing, you can find her supporting her favorite local cheese shop, blasting Beyonce, or plotting her next travel adventure.

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