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So last night I got to attend the TOWIE fragrance launch held at the lovely Sanctum Soho Hotel. The new fragrances launched were Love Addict for women and Platinum VIP eau de toilette for men following last year’s TOWIE fragrances Dazzle and Reem. Cast members Sam Faiers and Arg popped along and actually stayed for the duration of the launch (between 6-8pm) but unfortunately were so surrounded I never managed to get a pic with them! Luckily there were plenty of canapés (including delicious sticky toffee pudding on sticks and fresh pizza) as well as wine and goodybags to get stuck into.

Sam and Arg

Love Addict is described as a ‘scent to attract and encourage that love addiction’ with notes of ‘lemon anise and raisin on a floral heart to keep the addiction alive’. It definitely was light and floral but it did seem a little sharp without much depth, though I suppose that sums up TOWIE quite nicely! (And I can say that, as I’m a TOWIE fan)!

My favourite beauty pieces on the night were actually the TOWIE eyelashes which I haven’t had chance to sample yet but they seem perfect for a glam night out!