We have over 100 thousand European tourists and some Americans every year. What does Israel have?

http://www.ynetnews.com/articles/0,7340,L-4475168,00.htmlTourism Ministry figures point to a new record in tourist entries to Israel in 2013 with more than 3.5 million visitors, a 0.5% increase from 2012.The number of tourist entries (excluding one-day visits) totaled 2.9 million this year – a 3% increase compared to 2012 (an average rise of 2.5% a year since 2008).