Lately the Hispanic consumer segment is on the radar of every Fortune 500 CMO. These are the facts and a good reason to invest in it: a 163% increase in Hispanic population between 2010 and 2050, this means the 30% of the population by 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year, an increase of 50% in five years which is now!

Back in 2010, D.J. Swykert published his thriller novel “Children of the Enemy”, he never knew the kind of events this would bring to his life. Since the beginning, this book got the thriller fans attention; a review in Amazon describes it as “not recommended for children under 16 or weak…

Issues related marketing are top-minded for small company’s owners. Researchers like Yodle state that 42% of small business owners said they are worried about finding new customers; it’s actually their #1 concern. 33% said they are also worries about keeping their current customers, and 21% said they are worried about competition.