swiss-shop4u - Premium Brands of Switzerland

Since the summer of 2012, Didier Membrez, CEO of cerjo Switzerland SA, has been working on a new business concept called "swiss-shop4u". According to its own statutes, the main goal of the venture is to develop and manage an international network of sales points specialized in the sale of famous Swiss brands.

Each country runs an independent swiss-shop4u with its own administration. The original concept allows for extension of the granted franchises in the future.