Sysomos BlogNews and updates from Sysomos2015-03-31T13:21:55Zhttp://blog.sysomos.com/feed/atom/WordPressAmber Naslundhttp://blog.sysomos.com/?p=116592015-03-31T13:21:55Z2015-03-31T13:00:07ZIt’s not uncommon for people in the tech world to create a new term when they feel like an old one has lost its lustre. But in the case of “social intelligence”, we really are referring to the next generation of how social data informs your enterprise far beyond “brand watching”, listening or monitoring. What’s […]

]]><p class="p1">It’s not uncommon for people in the tech world to create a new term when they feel like an old one has lost its lustre.</p>
<p class="p1">But in the case of “social intelligence”, we really are referring to the next generation of how social data informs your enterprise far beyond “brand watching”, listening or monitoring.</p>
<p class="p1"><img class="aligncenter size-large wp-image-11660" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Social-Intelligence-Continuum.001-600x337.jpeg" alt="The Social Intelligence Continuum" width="600" height="337" /></p>
<h3 class="p1"><b>What’s so different?</b></h3>
<p class="p1">We all know how social media has revolutionized the web. In fact, you could argue that social media now <i>is</i> the web, since the construct of social pervades nearly every corner. The static web is all but extinct.</p>
<p class="p1">So we’ve taken the unfiltered, dynamic voices of the web and amplified them exponentially.</p>
<p class="p1">The difference between “now&#8221; and “then&#8221; is a function of two important things: 1) scale; and 2) customer relevance.</p>
<h3 class="p1"><b>How Data Has Grown Up</b></h3>
<p class="p1">When people talk “Big Data”, what they’re really referring to is the huge masses of unstructured data that comes from the complex social interactions that make up the web today. It’s impossible to just run that kind of data through a spreadsheet.</p>
<p class="p1">Sysomos processes several terabytes of data in a day, and that adds up to several <i>petabytes</i> of data in a year, and it is ever-increasing as the universe of the web continues to expand.</p>
<p class="p1">Applying the sophisticated math and science to make sense of that data and deliver something meaningful and actionable in a dashboard is no small feat, and Sysomos is one of the few companies in the <i>world</i> that is working with data at this scale.</p>
<p class="p1">So when we talk about Intelligence, we truly mean moving the needle from simply finding “hits” on a mention of a keyword to understanding the historic patterns in the data and using that information to not only predict what could happen next through predictive analytics, but get in front of future events.</p>
<h3 class="p1"><b>Why is being predictive so darned important?</b></h3>
<p class="p1">Customer needs have evolved far beyond just needing a response to a tweet (though we still have work to do to make that a mainstream best practice, but that’s for another post).</p>
<p class="p1">Frankly, the <i>real promise</i> of social &#8211; the one we all talked about back in 2006 or so &#8211; hasn’t really been fulfilled.</p>
<p class="p1">We promised that social would create for customers a more personalized, relevant, real-time world.</p>
<p class="p1">Now, data science like we’re doing at Sysomos is finally allowing us to deliver on that promise by observing and analyzing patterns in information, behaviours, preferences…and helping companies deliver exactly the right content, offer, or product in the moment when someone needs it, where it’s most appropriate.</p>
<h3 class="p1"><b>It’s not just about listening anymore.</b></h3>
<p class="p1">Social intelligence brings about an age of understanding influence, measuring community dynamics, predicting future outcomes, and applying those learnings to create <i>mass relevance</i> through products, experiences, and business operations in real-time.</p>
<p class="p1">We can not only become the early warning system for business threats and opportunities, but the engine for customer advocacy inside the business.</p>
<p class="p1">We can pinpoint the trends AND use that information to help access the “dark” side of social, including the silent majority of people that never publish content but use the web to inform their buying decisions and lifestyles.</p>
<p class="p1">And most importantly of all, delivering this level of customer experience and relevance means that we help <b>future-proof companies</b>. We are arming them with the information they need to constantly skate to where the puck is moving, make smart pivots, stay the course when warranted, and shape a business dynamically around the ever-more sophisticated and connected consumer.</p>
<p class="p1">That’s a heck of a lot more than the “show me when someone mentions my brand” stuff we started with.</p>
<p class="p1">The future is here, and it’s a socially intelligent one.</p>
<p class="p1">Are you ready to meet it?</p>
<p class="p1"><i>If you’d like to get a taste of what Sysomos’ social intelligence solutions like MAP and Heartbeat can do to move beyond brand mentions and create relevance for your customers, </i><a title="Social Intelligence: From Insights To Business Results" href="http://www.sysomos.com/products/"><b><i>sign up for a demo of the smart, new Sysomos today</i></b></a><i>. </i></p>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/tQhqZRDvLbg" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/31/social-intelligence/Sheldon Levinehttp://blog.sysomos.com/?p=116542015-03-27T13:41:26Z2015-03-27T13:41:26ZWhile our team was down in Austin for SXSW we had the pleasure of getting to meet and speak with a ton of great people from clients to friends to new friends we made on the street. The conversations that happen during SXSW is one of the greatest pleasures we get from attending. One of the conversations that […]

]]><p><img class="alignleft size-medium wp-image-11656" src="http://blog.sysomos.com/wp-content/uploads/2015/03/LFSTwitterProfilePic-300x269.jpg" alt="Live From Stubb's" width="300" height="269" />While our team was down in Austin for SXSW we had the pleasure of getting to meet and speak with a ton of great people from clients to friends to new friends we made on the street. The conversations that happen during SXSW is one of the greatest pleasures we get from attending. One of the conversations that was had down in Austin was recorded for your viewing pleasure though.</p>
<p>Amber Naslund, our SVP of Marketing, was invited to speak with Aaron Strout and Kyle Flaherty as part of their ongoing <a title="Live From Stubb's" href="https://www.youtube.com/user/LiveFromStubbs" target="_blank">Live From Stubb&#8217;s</a> interview series.</p>
<p>During the interview Amber speaks about the evolution of the social media space. She notes how the social intelligence space has changed from being about listening and reporting on what&#8217;s already happened to also include a shift towards predictive social intelligence; what&#8217;s going to happen and what are the things your company needs to get in front of. The interview also hits on the topics of big data and small data and what companies need to be doing with all of that information they have at their fingertips, what today&#8217;s marketers need to be successful and her book, <a title="The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social" href="http://www.amazon.com/NOW-Revolution-Shifts-Business-Smarter/dp/047092327X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1427463105&amp;sr=1-1&amp;keywords=the+now+revolution" target="_blank">The Now Revolution</a>, and how it may be more relevant today than it was when her and Jay Baer wrote it in 2011.</p>
<p>On top of all the great business talk Amber has with Aaron and Kyle, we also get to learn a little bit more about what Amber does outside of work, like her love of rescuing pit bulls and that she plays the flute (which we didn&#8217;t even know until we saw this).</p>
<p>Watch the whole interview below:</p>
<p><iframe src="https://www.youtube.com/embed/bm8N0LF3TAU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/4YnNEUawmD0" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/27/live-from-stubbs-an-interview-with-amber-naslund/Mitch Schneiderhttp://blog.sysomos.com/?p=116422015-03-25T13:40:53Z2015-03-25T00:06:54ZAs a senior member of the Sysomos sales team, I have the pleasure of interacting with many different types of organizations, from smaller, hungry start-ups to the world’s most influential brands. I also get the chance to speak and meet often with digital agencies, and it’s truly awesome to see what many of these firms […]

]]><p>As a senior member of the Sysomos sales team, I have the pleasure of interacting with many different types of organizations, from smaller, hungry start-ups to the world’s most influential brands.</p>
<p>I also get the chance to speak and meet often with digital agencies, and it’s truly awesome to see what many of these firms are doing with social intelligence. In this post, I wanted to share three of those things, with the hope that your own agency or organization could better leverage social data to make sounder business decisions and move the needle.</p>
<h3>Comparative Analytics</h3>
<p>Everyday, Twitter, Facebook, blogs and other social sources detail billions of online conversations, ranging across infinite topics and ideas. Many of these conversations cite specific brands, products and services, and smart agencies can easily filter and corral these mentions to construct real-time market analysis for a brand and their competition.</p>
<p>By determining and visualizing such metrics as share of overall voice, share of voice across individual sources, brand sentiment, geographic breakdown, etc., agencies can quickly educate their client base on competitive benchmarking, relevance of social sources, tonality, and much more.</p>
<div id="attachment_11648" style="width: 660px" class="wp-caption alignnone"><a href="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-ShareOfVoice.png"><img class="wp-image-11648 size-full" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-ShareOfVoice.png" alt="Share Of Voice" width="650" height="443" /></a><p class="wp-caption-text">Competitive Share of Voice mentions for three luxury car models.</p></div>
<h3>Influencer Identification</h3>
<p>Remember the days when star athletes or celebrities influenced our purchasing decisions? I’m thinking back to Michael Jordan and Gatorade, Mark Wahlberg and Calvin Klein underwear, and even the old Marlboro Man. We valued these celebrities for their talents, looks or style, and because of this, we often bought their products, or, at the very least, considered buying them.</p>
<p>Today’s influencer isn’t necessarily featured on a Wheaties box or has a million-dollar smile. Rather, today’s influencer could be anyone – you, me, your mother-in-law – and that influencer is someone who knows a lot about a specific brand or product, and is well-connected with their audience.</p>
<p>Knowing who the influencers are in your industry and engaging them can be VITAL in amplifying your message and selling your product or service. Agencies are among the best organizations I’ve seen at influencer reporting, and they’re detailing follower/following info, authority score, frequency of mentions, etc. to identify these people who shape conversations.</p>
<div id="attachment_11649" style="width: 660px" class="wp-caption alignnone"><a href="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-Influencers.png"><img class="wp-image-11649 size-full" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-Influencers.png" alt="Identifying Influencers" width="650" height="639" /></a><p class="wp-caption-text">Major Influencers on Twitter for the Audi A5.</p></div>
<h3>Crisis Management</h3>
<p>An organizational crisis can occur at any moment, and social media is often the first place to report on a pending disaster or issue. While it’s near impossible to predict when these types of events will happen, there are social measures that can be put in place to quickly identify and determine the severity of a pending crisis.</p>
<p>One thing agencies do to manage crises is set-up e-mail alerts for all their clients, and set keyword volume thresholds to immediately alert the team in the event their client is being talked about more than normal across social media channels. Taking this a step further, an agency may establish alerts to notify them when trigger words like “danger”, “trouble”, “accident”, etc. are used in conjunction with their client’s company name or product.</p>
<p>After a crisis has been identified, firms will often try to determine velocity around an issue – meaning, how quickly a topic is spreading on social media – and the validity of the source that first reported on it. Both velocity and source validity can easily be discovered if you have access to a proper social intelligence platform.</p>
<div id="attachment_11650" style="width: 660px" class="wp-caption alignnone"><a href="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-Crisis.png"><img class="wp-image-11650 size-full" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Agency-Crisis.png" alt="Gauging a potential crisis" width="650" height="573" /></a><p class="wp-caption-text">Popularity spikes can be used to determine velocity and isolate information around a pending crisis.</p></div>
<p>&nbsp;</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/24/three-intelligent-ways-agencies-are-leveraging-social-data-with-sysomos/"></g:plusone></div><div id="tweetbutton11642" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F24%2Fthree-intelligent-ways-agencies-are-leveraging-social-data-with-sysomos%2F&amp;text=Three%20Intelligent%20Ways%20Agencies%20are%20Leveraging%20Social%20Data%20with%20Sysomos&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F24%2Fthree-intelligent-ways-agencies-are-leveraging-social-data-with-sysomos%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/24/three-intelligent-ways-agencies-are-leveraging-social-data-with-sysomos/">Three Intelligent Ways Agencies are Leveraging Social Data with Sysomos</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/hbakEkBwQXs" height="1" width="1" alt=""/>1http://blog.sysomos.com/2015/03/24/three-intelligent-ways-agencies-are-leveraging-social-data-with-sysomos/Sheldon Levinehttp://blog.sysomos.com/?p=116332015-03-20T14:27:17Z2015-03-20T13:15:13ZSt. Patrick’s Day is the day where the whole world gets to be Irish. It’s long been a day when friends get together, dress in green and go out for a few drinks. But, like almost everything these days, it’s now become a day where the world celebrates as a collective whole by sharing their celebrations through […]

]]><p>St. Patrick&#8217;s Day is the day where the whole world gets to be Irish. It&#8217;s long been a day when friends get together, dress in green and go out for a few drinks. But, like almost everything these days, it&#8217;s now become a day where the world celebrates as a collective whole by sharing their celebrations through social media.</p>
<p>We thought it would be fun to take a look at how St. Patrick&#8217;s Day was celebrated this year through social media.</p>
<p>Using our Sysomos social intelligence software, we analyzed talk of St. Patrick&#8217;s Day on March 17th, 2015 to see just how much people were celebrating on social media and put our findings into an infographic for you.</p>
<p>Some of our findings include that St. Patrick&#8217;s Day (and various iterations of it) were mentioned over 2.3 million times across blogs, forums, online news and Twitter. Most of those mentions came from Twitter, which averaged 97,010 tweets an hour about St. Patrick&#8217;s Day on Tuesday.</p>
<p>We also found that women were more interested in sharing their St. Patrick&#8217;s Day experience on Twitter than men. Women accounted for 54% of the St Patty&#8217;s tweets, while men made up the other 46%.</p>
<p>On Instagram, the hashtag #StPatricksDay was used in 1.7 million photos this year.</p>
<p>And for fun, we decided to also look for people who admitted in public on March 18th that they may have had a bit too much fun on St. Patrick&#8217;s Day.</p>
<p>Take a look at all this info and more in our Social St. Patrick&#8217;s Day infographic below.</p>
<p><img class="aligncenter size-full wp-image-11639" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Final-SYS_St.PatricksInfographic_600x1500_1.png" alt="A Social St. Patrick's Day - Presented By Sysomos" width="600" height="1500" /></p>
<p>So, how was your St. Patrick&#8217;s Day? Did you tweet about it?</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/20/social-st-patricks-day/"></g:plusone></div><div id="tweetbutton11633" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F20%2Fsocial-st-patricks-day%2F&amp;text=A%20Social%20St.%20Patrick%26%238217%3Bs%20Day%20%5BInfographic%5D&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F20%2Fsocial-st-patricks-day%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/20/social-st-patricks-day/">A Social St. Patrick&#8217;s Day [Infographic]</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/TbL6Kx0rrlI" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/20/social-st-patricks-day/Sheldon Levinehttp://blog.sysomos.com/?p=116202015-03-17T14:52:26Z2015-03-17T14:44:29ZLast week we had the extreme pleasure of sponsoring The W2O Group’s 5th Annual PreCommerce Summit. This is a gathering of some very smart people to talk about what’s driving markets and people today. The event was a whole day of speakers from across a wide variety of industries that had something interesting to teach […]

]]><p><img class="alignleft wp-image-11626 size-medium" src="http://blog.sysomos.com/wp-content/uploads/2015/03/precommerce-194x300.jpeg" alt="W2O's 5th Annual PreCommerce Summit" width="194" height="300" />Last week we had the extreme pleasure of sponsoring The W2O Group&#8217;s 5th Annual PreCommerce Summit. This is a gathering of some very smart people to talk about what&#8217;s driving markets and people today. The event was a whole day of speakers from across a wide variety of industries that had something interesting to teach everyone in the audience. Topics for the day ranged from data across all industires to biases in our minds and workplaces to to the internet of things to telling better stories and even a fun fireside chat with Al Roker.</p>
<p>While everyone that spoke at this event had something interesting to say or teach the crowd, we picked out 5 things that we thought everyone in any industry should learn and can think about. In no particular order, here they are:</p>
<p>&#8220;<strong>Try doing different things</strong>&#8221; &#8211; <a title="Mike Marinello on Twitter" href="https://twitter.com/mvmarinello" target="_blank">Mike Marinello</a>, Head of Global Communications, Bloomberg</p>
<p>Mike Marinello&#8217;s talk at the PreCommerce Summit was actually about the need to be able to measure everything they do so they can show the value of it. That said though, Marinello said that his company isn&#8217;t afraid to try new and different things to attain their goals. When they know exactly what they&#8217;re measuring towards, they can try interesting new things because they will know which of them works and which don&#8217;t. Not everything is going to work in terms of helping to achieve your goals, but you&#8217;ll never know what else will if you&#8217;re not willing to at least try new and different things.</p>
<p>&#8220;<strong>Use your data to tell an important story</strong>&#8221; &#8211; <a title="Chuck Hemann on Twitter" href="http://twitter.com/chuckhemann" target="_blank">Chuck Hemann</a>, Global Analytics Manager, Intel</p>
<p>As the Global Analytics Manager, Chuck Hemann sees a lot of data every day. He knows though that not all of it can be fully used all the time. That&#8217;s why he tells his team to pick out the one or two points of data that they think are most important for what the company is trying to achieve and tell that data&#8217;s story in a way that everyone will understand. Why is that data important? What does it mean to us right now? What does it mean we should be doing in the future? Data is very important to companies today, but you can sometimes have way to much data. Know what data is important and don&#8217;t just show numbers to people, use that data to tell a story and make people understand why it&#8217;s so important.</p>
<p>&#8220;<strong>Engage or die</strong>&#8221; &#8211; <a title="Ray Kerins on Twitter" href="http://twitter.com/raykerins" target="_blank">Ray Kerins</a>, SVP, Head of Communications and Government Relations, Bayer</p>
<p>Ray Kerins works in the world of pharma, which is notorious for having a lot of restrictions around what they can and can&#8217;t say. However, in a world where everyone and anyone has a voice, Kerins knows that if him and his team aren&#8217;t joining the conversation along with those other voices, whatever they say will be the only thing heard. Kerins talked about how he believes engagement is the way to get your story heard by everyone, especially those talking about you. If you don&#8217;t engage with those people that are talking about you then those people will own your compny&#8217;s story, not your company. So, engage or die.</p>
<p>&#8220;<strong>Tech isn&#8217;t the big disruptor, business models are</strong>&#8221; &#8211; <a title="Mike Edelheart on Twitter" href="http://twitter.com/mikeedelheart" target="_blank">Mike Edelheart</a>, CEO, Pivotcon</p>
<p>Too often we hear &#8220;this new app/software is going to change the game.&#8221; But how often is that actually the case? During his talk at the PreCommerce Summit, Mike Edelheart was quick to point out that tech can sometimes help to change games, but really it&#8217;s the business model behind what the tech is doing that&#8217;s the driving factor. Yes, Netflix was a technology, but it was really it&#8217;s streaming movies and TV shows anytime anywhere business model that changed the game. Same with Uber. Uber is an app, but it completely changed the business model for how people can get from point A to point B quickly and efficiently. So if you really want your company to be the next big industry disruptor, maybe don&#8217;t think about that app you have to build and think about how you can change the way you&#8217;re doing business to do it better.</p>
<p>&#8220;<strong>Stop thinking of marketing like war and instead think of it like a garden</strong>&#8221; &#8211; <a title="Daina Middleton on Twitter" href="http://twitter.com/dainamiddleton" target="_blank">Daina Middleton</a>, Head of Global Business, Twitter</p>
<p>Daina Middleton started her talk by pointing out the fact that a lot of marketing terms are very similar to war terminology. Marketers talk about their stratagies and tactics to get their messages out. But in a world where marketing has turned into cultivating relationships and communities, maybe we need to think of marketing more like a garden. Relationships don&#8217;t just happen because you have a good marketing campaign. They happen because you need to put time and effort into slowly gaining trust and then nurturing that so that you can form an actual relationship with people. It&#8217;s very much like a garden. Your garden doesn&#8217;t grow overnight because you found the best soil or water. It grows over time because you put time and effort into it. Middleton actually has a formula for participation that says Discovery + Engagement + Connection = Participation, which is what makes up a real community. And all of these things take time and effort, but are much more worth it in the long term.</p>
<p>&nbsp;</p>
<p>These are just a few things that we learned at the 5th Annual PreCommerce Summit, but they are also things that we think every company can start thinking about and act on right now. For a full run down of what every speaker had to say during the PreCommerce Summit, check out <a title="WCG World Blog - PreCommerce Summit" href="http://blog.wcgworld.com/category/pre-commerce-2" target="_blank">the W2O blog</a>.</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/17/precommerce-summit/"></g:plusone></div><div id="tweetbutton11620" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F17%2Fprecommerce-summit%2F&amp;text=5%20Takeaways%20From%20The%20PreCommerce%20Summit%20You%20Can%20Act%20On%20Now&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F17%2Fprecommerce-summit%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/17/precommerce-summit/">5 Takeaways From The PreCommerce Summit You Can Act On Now</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/LPdYTd6EKWk" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/17/precommerce-summit/Sheldon Levinehttp://blog.sysomos.com/?p=116132015-03-12T07:16:33Z2015-03-13T13:00:39ZIt’s that time of year again when thousands of tech, marketing, music and film people head down to Austin, Texas for the giant gathering known as SXSW (that’s South by South West, just in case you didn’t know). While a lot of people head to Austin for this big event, not everyone can make it. […]

]]><p>It&#8217;s that time of year again when thousands of tech, marketing, music and film people head down to Austin, Texas for the giant gathering known as SXSW (that&#8217;s South by South West, just in case you didn&#8217;t know).</p>
<p>While a lot of people head to Austin for this big event, not everyone can make it. And we feel your pain. We know how badly you want to come down to learn, network, see some great films and hear a ton of music for almost two weeks straight.</p>
<p>Well, we don&#8217;t want you to miss out on all the action just because you&#8217;re stuck at home. That&#8217;s why we&#8217;ve teamed up with our friends at <a title="Tickr" href="http://www.tickr.com/" target="_blank">Tickr</a> to create the <a title="Sysomos &amp; Tickr SXSW Social Tracker" href="http://sxsw.tickr.com/" target="_blank">SXSW Social Tracker</a>. This way, you can watch all of the great stuff happening at SXSW that people are talking about in social right from the comfort of&#8230; where ever you are.</p>
<p>We&#8217;ve used our Sysomos software to track all mentions of SXSW, including some category breakdowns, and fed that data through one of Tickr&#8217;s fantastic dashboards so that no one has to miss a thing.</p>
<p>We&#8217;ve split this dashboard into two separate pages that you can navigate between on your own to see what&#8217;s happening down in Austin.</p>
<p>The first page is Live Conversations. Here you&#8217;ll find all the SXSW action streaming up your screen in beautiful bubbles in real-time. As long as someone mentions SXSW (or one of it&#8217;s many variations) in social media, we&#8217;ll capture it and show it to you.</p>
<p><img class="aligncenter size-large wp-image-11614" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-11-at-7.14.55-PM-600x375.png" alt="The Sysomos &amp; Tickr SXSW Social Tracker - Live Conversations" width="600" height="375" /></p>
<p>The second page will allow you to really focus in on what you&#8217;re interested in at SXSW. On this page you&#8217;ll find four boxes of categories that you can change as you see fit. Inside the boxes you&#8217;ll see the latest social conversations from SXSW related to the topic you&#8217;re interested in. Right below that category&#8217;s box you can see levels of conversation around that topic and some of the key words that are driving the conversation for that specific topic. Topics that you can flip back and forth between using the box&#8217;s drop-down menu include:</p>
<ul>
<li>Film</li>
<li>Music</li>
<li>Celebrities</li>
<li>Tech</li>
<li>Marketing</li>
<li>Social</li>
<li>Keynotes</li>
<li>Food</li>
<li>Parties</li>
<li>and Transportation</li>
</ul>
<p><img class="aligncenter size-large wp-image-11615" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-11-at-7.12.50-PM-600x375.png" alt="The Sysomos &amp; Tickr SXSW Social Tracker - Trending Topcs" width="600" height="375" /></p>
<p>Whether you&#8217;re actually at SXSW or somewhere else, you can always know what&#8217;s happening in Austin with this live dashboard. Ready to see it?</p>
<h2 style="text-align: center;"><a title="The Sysomos &amp; Tickr SXSW Social Tracker" href="http://sxsw.tickr.com/" target="_blank">Click To View The Sysomos &amp; Tickr SXSW Social Tracker</a></h2>
<p>And if you do happen to be in Austin for SXSW, keep an eye out for our Sysomos teammates who will be down there. They&#8217;re dying to meet as many people as they can, so stop them on the street and say hi.</p>
<p>Also, keep an eye out for people riding around town on our <a title="Twitter Search For #SysomosSmart" href="https://twitter.com/search?q=%23SysomosSmart&amp;src=typd" target="_blank">#SysomosSmart</a> bikes.</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/13/sxsw-2015/"></g:plusone></div><div id="tweetbutton11613" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F13%2Fsxsw-2015%2F&amp;text=Can%26%238217%3Bt%20Make%20SXSW%3F%20Sysomos%20%26%23038%3B%20Tickr%20Have%20You%20Covered&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F13%2Fsxsw-2015%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/13/sxsw-2015/">Can&#8217;t Make SXSW? Sysomos &#038; Tickr Have You Covered</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/Qw5SpQotJn0" height="1" width="1" alt=""/>1http://blog.sysomos.com/2015/03/13/sxsw-2015/Sheldon Levinehttp://blog.sysomos.com/?p=116042015-03-10T14:34:30Z2015-03-10T14:34:30ZLast week we were ecstatic to show the world the brand new Sysomos Heartbeat. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better. One of the best features that we added to the new Sysomos Heartbeat was the ability […]

]]><p>Last week we were ecstatic to show the world the <a title="Introducing The Brand New Sysomos Heartbeat" href="http://bit.ly/1CvpgDL">brand new Sysomos Heartbeat</a>. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better.</p>
<p>One of the best features that we added to the new Sysomos Heartbeat was the ability for every user to create their very own dashboard. That means that every user can see the information that they need to know most at a quick glance as soon as they enter Heartbeat and they can configure that information in any way they see as a best fit for them.</p>
<p>But what setup would be best for you?</p>
<p>Only you really know the answer. Only you would know what information from the world of social is most important to you and what you need to always have ready to go. But thanks to the new Sysomos Heartbeat dashboards you can try different setups and keep modifying them until you have something that you absolutely love and can&#8217;t live without.</p>
<p>Today, we wanted to show you a few examples to get you thinking about how you could arrange your own dashboards inside the new Sysomos Heartbeat.</p>
<h2><strong>Executive Overview Dashboard</strong></h2>
<p>Now, every company is going to have their own goals they&#8217;re trying to achieve in social media and your dashboard should reflect those goals, but we&#8217;re going to pretend for this example that the executives at our company want to be able to quickly peak in and see what&#8217;s happening around our brand on social media. They want to be able to quickly see what people are saying about us so that they can be connected to the consumers voice. So, in this example dashboard below we&#8217;ve set it up to do just that.</p>
<p>The dashboard starts by showing our executives what the conversation levels around our brand have been like over the past 7 days. Below that we&#8217;ve included a share of voice chart so they can see how we&#8217;re doing compared to some of our competitors in terms of conversation levels. We then start moving into overviews of what people are saying us by showing our executives what hashtags are being used most in conversations about us and word cloud of the terms around our brand. We then give them a large and interactive buzzgraph so they can see how people are connecting to our brand in their conversations. We follow that up with a snapshot of where in the world people are talking about us and what the sentiment around our brand is. Finally, we have the latest mentions coming in to Heartbeat around our brand so they can see what people are talking about right at the time they are looking at this dashboard.</p>
<p>A setup like this would allow any executive at our company to take a quick look and see what the world is saying about our brand at any time. They may not have the time to manually go through all of the social channels that you&#8217;re active in to figure this out, but this dashboard allows them to get that information super quickly and whenever they&#8217;d like.</p>
<p><img class="aligncenter wp-image-11607" src="http://blog.sysomos.com/wp-content/uploads/2015/03/exec-dash.png" alt="Sysomos Heartbeat - Executive Overview Sample Dashboard" width="507" height="1157" /></p>
<p>&nbsp;</p>
<h2><strong>The World At A Glance </strong></h2>
<p>In this next example dashboard we&#8217;re a world-wide brand and we need to know all the time what key markets think about our brand. For us, it&#8217;s important to keep an eye on how much conversation is coming out of these key markets and to make sure that we&#8217;re still in favor with the people that live there.</p>
<p>We started this dashboard by showing a heat map of where conversations around our brand are coming from. Underneath we&#8217;ve broken down the languages that people are using when they talk about our brand to help us understand how we should be talking to these people. In the next section we&#8217;ve broken out how many mentions are coming from some of our key markets so we can keep a close eye on what the conversation levels are like in those markets. Under each market&#8217;s mention level we&#8217;ve placed a sentiment chart so that we can also have a snapshot of how our brand is perceived in each of those key markets.</p>
<p>A dashboard like this will allow us to get a quick glimpse at how we&#8217;re performing in countries that are important to our company, and if we ever want to know more about any of those markets we can click on the dashboard widget and be taken to the Monitor section of Heartbeat with the filters for that region already set up so we can further explore what&#8217;s going on there.</p>
<p><img class="aligncenter wp-image-11608" src="http://blog.sysomos.com/wp-content/uploads/2015/03/world-wide-sample-dash.png" alt="Sysomos Heartbeat - World-Wide Brand Sample Dashboard" width="571" height="1102" /></p>
<p>&nbsp;</p>
<h2><strong>Demographic Research</strong></h2>
<p>In this last dashboard example we want to do some demographic research to find out who&#8217;s talking about our brand so that we can make sure that we&#8217;re aiming our efforts to better speak to those people most interested in our brand.</p>
<p>In the first line of this dashboard we have a few widgets that show us how much people are talking about our brand and what some of the key things driving that conversation are. Next, we&#8217;ve set up widgets that tell us more about our audience like age groups, gender breakdown, what languages they&#8217;re using to talk about us and what countries are talking the most about us. We rounded out this dashboard by looking at who the most authoritative sources are that are talking about us and what hashtags people are using most when they mention us, so we can be sure to be part of that conversation.</p>
<p>A dashboard such as this will allow a brand to keep a close eye on who we should be targeting our marketing messages at most and give us an idea of what they&#8217;re interested in when it comes to our brand.</p>
<p><img class="aligncenter wp-image-11609" src="http://blog.sysomos.com/wp-content/uploads/2015/03/demographc-dash.png" alt="Sysomos Heartbeat - Demographic Research Sample Dashboard" width="551" height="493" /></p>
<p>These are just a couple of quick example dashboards that we&#8217;ve put together to get you thinking about all the ways that you can customize your own <a title="Sysomos Heartbeat" href="http://www.sysomos.com/products/heartbeat">Sysomos Heartbeat</a> dashboards. If you have some great ideas on how to set up a dashboard, let us know in the comments or even send us a screen shot of your dashboard. We&#8217;d love to know how you&#8217;re using the all new Sysomos Heartbeat.</p>
<p>Not using Sysomos Heartbeat yet? <a title="Contact Sysomos" href="http://www.sysomos.com/contact">Contact us</a> and we&#8217;ll be happy to help you get your very own customized dashboard and a whole lot more.</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/10/dashboard/"></g:plusone></div><div id="tweetbutton11604" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F10%2Fdashboard%2F&amp;text=Customize%20Your%20Dashboard%20To%20Deliver%20The%20Most%20Value&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F10%2Fdashboard%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/10/dashboard/">Customize Your Dashboard To Deliver The Most Value</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/-Yc_KvmVfMI" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/10/dashboard/Jason Harrishttp://techcraver.comhttp://blog.sysomos.com/?p=115942015-03-05T17:22:40Z2015-03-05T16:57:15ZAs South by Southwest Interactive starts on Friday, March 13th, thousands of attendees will descend upon Austin, Texas. Sysomos will be at SXSW meeting with clients, hosting an amazing happy hour on Monday evening and networking with our friends and colleagues in the industry. If you’re going to be at SXSW Interactive, we have a special […]

]]><p>As South by Southwest Interactive starts on Friday, March 13th, thousands of attendees will descend upon Austin, Texas.</p>
<p>Sysomos will be at SXSW meeting with clients, <a title="Eventbrite" href="https://www.eventbrite.com/e/the-sysomos-smart-hour-tickets-15915976113" target="_blank">hosting an amazing happy hour</a> on Monday evening and networking with our friends and colleagues in the industry.</p>
<p><a href="http://blog.sysomos.com/wp-content/uploads/2015/03/Tern-Link-P9.jpg"><img class="alignnone wp-image-11597 size-large" src="http://blog.sysomos.com/wp-content/uploads/2015/03/Tern-Link-P9-600x399.jpg" alt="Tern-Link-P9" width="600" height="399" /></a></p>
<p>If you&#8217;re going to be at SXSW Interactive, we have a special way for you get around Austin. If you&#8217;ve ever attended SXSW, you know that taxis are virtually impossible to hail and getting around via car is super frustrating.</p>
<p>So, Sysomos has arranged for a number of bicycles to be made available to attendees of the conference, for free!</p>
<p>That&#8217;s right! Because we love you, we want you to ride around on a Tern foldable bike for all of SXSW Interactive. The bike will come with lights, helmet and other Sysomos swag so you can cruise around sunny Austin in style and comfort.</p>
<p>So, to get on the list to possibly get a bike, <a title="Google sign-up form" href="http://goo.gl/forms/l1N33unq36">fill out this entry form</a> and we&#8217;ll be in touch if we can facilitate you riding around Austin the Sysomos Smart way.</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/03/05/get-around-sxsw-sysomos-smart-way/"></g:plusone></div><div id="tweetbutton11594" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F05%2Fget-around-sxsw-sysomos-smart-way%2F&amp;via=harrisja&amp;text=Get%20around%20SXSW%20the%20Sysomos%20Smart%20Way&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F03%2F05%2Fget-around-sxsw-sysomos-smart-way%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/03/05/get-around-sxsw-sysomos-smart-way/">Get around SXSW the Sysomos Smart Way</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/u4IkjpAWQsE" height="1" width="1" alt=""/>2http://blog.sysomos.com/2015/03/05/get-around-sxsw-sysomos-smart-way/Sheldon Levinehttp://blog.sysomos.com/?p=115702015-03-03T22:08:00Z2015-03-04T13:00:42ZThree weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future. Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a […]

]]><p>Three weeks ago we made a <a title="Newly Independent Sysomos Announces Big Plans for 2015 - See more at: http://blog.sysomos.com/#sthash.wSYd2SeP.dpuf" href="http://blog.sysomos.com/2015/02/10/newly-independent-sysomos-announces-big-plans-2015/">big announcement</a> about Sysomos and it was just the beginning of our leap into a big and bright future.</p>
<p>Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.</p>
<h2><b>Brand New Look and Feel</b></h2>
<p>We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:</p>
<p><img class="aligncenter size-large wp-image-11572" src="http://blog.sysomos.com/wp-content/uploads/2015/03/dasboards-248x600.png" alt="Sysomos Heartbeat - Brand New Ui" width="248" height="600" /></p>
<h2><b>Incredibly Customizable Dashboards</b></h2>
<p>Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.</p>
<p><a href="http://blog.sysomos.com/wp-content/uploads/2015/03/add-widget-cropped.gif"><img class="aligncenter wp-image-11573" src="http://blog.sysomos.com/wp-content/uploads/2015/03/add-widget-cropped.gif" alt="Sysomos Heartbeat - Customize Your Dashboard" width="650" height="211" /></a></p>
<h2><b>Share Dashboards</b></h2>
<p>Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.</p>
<p><img class="aligncenter wp-image-11574 " src="http://blog.sysomos.com/wp-content/uploads/2015/03/share-cropped.gif" alt="Sysomos Heartbeat - Share Your Dashboard" width="650" height="296" /></p>
<h2><b>Subscribe To Your Own Data</b></h2>
<p>Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.</p>
<p><img class="aligncenter wp-image-11575 " src="http://blog.sysomos.com/wp-content/uploads/2015/03/subscribe-cropped.gif" alt="Sysomos Heartbeat - Subscribe To A Dasdhboard" width="651" height="415" /></p>
<h2><b>Dive Even Deeper</b></h2>
<p>Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.</p>
<p><strong><i>Combine tags and filters in a whole new way</i></strong></p>
<p>Filtering the content that you want to see most has become even easier than before. It&#8217;s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.</p>
<p><img class="aligncenter wp-image-11585" src="http://blog.sysomos.com/wp-content/uploads/2015/03/filters-cropped.gif" alt="Sysomos Heartbeat - Combine Tags and Filters" width="319" height="505" /></p>
<p><strong><i>Interactive graphs and charts</i></strong></p>
<p>Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.</p>
<p><img class="aligncenter wp-image-11576 " src="http://blog.sysomos.com/wp-content/uploads/2015/03/buzzgraph-cropped.gif" alt="Sysomos Heartbeat - Interactive Buzzgraph" width="651" height="276" /></p>
<p>There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.</p>
<p><strong><br />
Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.</strong></p>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/Ussec6qzX_0" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/03/04/the-brand-new-sysomos-heartbeat/Sheldon Levinehttp://blog.sysomos.com/?p=115622015-02-27T15:46:20Z2015-02-27T15:46:20ZLast week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article The Unbearable Lightness Of Tweeting, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn’t […]

]]><p>Last week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article <a title="The Atlantic - The Unbearable Lightness of Tweeting" href="http://www.theatlantic.com/business/archive/2015/02/the-unbearable-lightness-of-tweeting/385484/" target="_blank">The Unbearable Lightness Of Tweeting</a>, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn&#8217;t draw the engagement he anticipated.</p>
<blockquote class="twitter-tweet" lang="en"><p>Almost every major patent concept from the 1930s was in chemistry. Today, all software. <a href="http://t.co/I5TamvQHdQ">http://t.co/I5TamvQHdQ</a> <a href="http://t.co/QHNDFAyNRl">pic.twitter.com/QHNDFAyNRl</a></p>
<p>— Derek Thompson (@DKThomp) <a href="https://twitter.com/DKThomp/status/564878247935352832">February 9, 2015</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" async="" charset="utf-8"></script></p>
<p style="line-height: 14.25pt;"><span style="font-family: Georgia; color: #333333;">As a journalist Thompson wanted to spread the word about his story and generate traffic to The Atlantic’s website. However, a little less than a week later, in his own words, here&#8217;s what he found:</span></p>
<blockquote><p>&#8220;By Friday morning, it had about 155,260 impressions. According to the new Tweet activity dashboard, 2.9 percent of those users clicked the image, and 1.1 percent retweeted or favored it&#8230; but just 1 percent clicked on the link to actually read my story. One percent.&#8221;</p></blockquote>
<p>At first glance, Mr. Thompson is right – a 1% engagement rate is rather low. But, 1,553 clicks isn&#8217;t that bad, but it might seem that way when there was the chance for over 155,000 clicks. <strong>But does it really mean that there&#8217;s no real value to a tweet?</strong></p>
<p>It turns out – you just need to look at the bigger picture. You see, Thompson was using Twitter’s analytics tool and while it’s fantastic at showing a reporting snapshot, a reporting suite such as <a title="Social Media Analytics" href="https://www.sysomos.com/products/map">Sysomos MAP</a> tells a more complete story.</p>
<p>We weren&#8217;t the only people that contemplated this question. Our friends over at<a title=" SKDKnickerbocker" href="http://www.skdknick.com/" target="_blank"> SKDKnickerbocker</a> thought that there is also a lot more value to a tweet and decided to investigate further into Thompson&#8217;s tweet. In the <a title="The Atlantic Asks What Good is Twitter? – SKDK Digital Unearths the Impact of a Single Tweet" href="http://www.skdknick.com/atlantic-asks-good-twitter/" target="_blank">blog post</a> where they did this, they start by pointing out that, &#8220;Twitter is a social media platform and the most valuable takeaway, in our view, is the way the message is shared beyond Derek’s 27.8k followers.&#8221;</p>
<p>SKDKnickerbocker pulled up Thompson&#8217;s tweet to explore its real value using <a href="http://www.sysomos.com/products/map">Sysomos MAP</a>&#8216;s Tweet Life function. Tweet Life was able to show that this particular tweet actually seemed to perform quite well. They used Tweet Life to follow the chain of the tweet, meaning how many followers of followers retweeted Thompson’s tweet. In this case the chain went to a level of 10. Looking at this graphic to illustrate the chain, the tweet actually traveled quite far from Thompson&#8217;s initial following.</p>
<p><img class="aligncenter size-large wp-image-11565" src="http://blog.sysomos.com/wp-content/uploads/2015/02/TweetLife_2_sysomos-600x300.jpg" alt="Tweet Life Chain - Created by SKDKnickerbocker" width="600" height="300" /></p>
<p>In a report that we did back in 2010 we looked at 1.2 billion tweets and found that the average tweet gets the <a title="Replies and Retweets on Twitter" href="http://www.sysomos.com/insidetwitter/engagement/">majority of it&#8217;s retweets within the first hour</a> before dying off. Tweet Life can also show you the full life of a tweet. Many studies have shown that tweets barely live on past 10 minutes. In the case of Thompson&#8217;s tweet, its half-life was at 10 hours and 13 minutes. That means that his tweet was still going strong over 10 hours later and wasn&#8217;t finished yet. The 80% life of this tweet came 2 days and 6 hours after it was tweeted out. This, my friends, is a tweet with legs and a half-life that extended well beyond most twitter activity.</p>
<p><img class="aligncenter size-large wp-image-11566" src="http://blog.sysomos.com/wp-content/uploads/2015/02/Lifespan_2_sysomos-600x300.jpg" alt="Tweet Life Half-Life - Created by SKDKnickerbocker" width="600" height="300" /></p>
<p>There&#8217;s many reasons that could explain why Thompson&#8217;s tweet didn&#8217;t get as many click-throughs to The Atlantic as he had hoped. Perhaps people didn&#8217;t find the topic as interesting as he did. It could also be, as Bianca Prade from SKDKnickerbocker told us on the phone, that &#8220;sometimes people go to a social network to get their news on the platform that they&#8217;re on,&#8221; meaning that they could have got enough interesting information for themselves from Thompson&#8217;s tweet alone.</p>
<p>Twitter’s analytics dashboard can give you some interesting information about your tweets. But it also only shows you part of the story. This is why many brands and agencies turn to using Sysomos. With tools such as Tweet Life and many others in our software you can get a more complete picture of how well your Twitter and other social media efforts are performing.</p>
<p>If you want a more complete story of how your social is performing, <a title="Contact Sysomos" href="http://www.sysomos.com/contact">contact us</a>. We’d be more than happy to help you see the full picture.</p>
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