This is a blog for the Consumer Behavior entusiasts: read, share, discuss.

Author: Francisco Teixeira

Dear fellows, It’s a pleasure to announce that this blog has a Portuguese “brother”! Now, Portuguese speakers can find articles, book references, discussions and other interesting things in the area of Consumer Behavior. If you’re a subscriber of this blog, and if you find useful to follow the Portuguese one, feel free to subscribe it too – it’s incredibly easy, just sign your e-mail! Note … Continue reading Announcement: Consumer Behavior Portugal

Follow me on this one. Plan Online, Do It Offline Society is changing – and the evolution of the Internet in recent years is causing unprecedented changes in consumption patterns. Virtual world is getting bigger. Until very recently, people rely on cafes to conspire and explore tomorrow’s trends or, in an often isolated act, used napkins from restaurants to record ideas born in a spark … Continue reading Brands, Marketing & Trends, Inc.

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 4,600 times in 2010. That’s about 11 full 747s. In 2010, there were 5 new posts, not bad for the … Continue reading 2010 in review

Follow me on this one. Consumer Behavior is a research area that derives from psychology and social sciences, and subsequently was merged with economical domains (especially marketing). First of all, we must assume that we are always consuming something: could be time, oxygen, food, entertainment, pleasure… you name it. Of course, it’s also a matter of perspective: if you are watching the sea, you can … Continue reading Consumer Behavior: what is it and why it matters?

Part One – The process Follow me on this one. Three years ago I have questioned myself about a situation: How to make a survey or a Market Research with the following conditions: – In 24 hours or less – In the major geographic areas of the planet – With a very good ratio cost/responses – Managing a sample with millions of individuals … Continue reading Rethinking Marketing Research & The Google Wasted Opportunity

Some weeks ago, I’ve done a kind of “personal investigation” in Consumer Behavior, about an issue I think scholars don’t take too seriously into account. It’s about that situation where someone, (you, the reader of this article, for e.g.), is choosing a product from the shelf in any place (supermarket, street market, pet store, whatever) and another consumer is near you (less than a meter) … Continue reading Shopping and influence of other consumers

It is true that Kotler, with its “Principles of Marketing”, did two things: affirmed the marketing as a structured discipline, able to allow her safe replication across a mass of professionals eager to have order where there was some chaos, but at the same time, its touch was so strong that the word “marketing” blinded all around, creating a paradigm that is rarely put into … Continue reading The forgotten brother of Marketing

Francisco Teixeira

I am a Specialist in Consumer Behaviour and Qualitative Marketing Research. I live and work at Oporto, beautiful city on the north of Portugal and Unesco’s Heritage Site.

My professional interests walk closely with Innovation and Consumer Behavior, never forgetting all my knowledge in Market Research – from the Qualitative to the Quantitative side.

My experience includes more than 10 years of contact with important brands and Institutions, providing detailed qualitative reports on consumer behaviour, helping clients to understand what consumer’s numbers and words really mean.
With those reports, clients can decide about issues of major importance like brand positioning, packaging alternatives, concepts, price range, launch of new products and services, advertising, fusions, service improvement and others.

See my public profile on Linkedin: http://pt.linkedin.com/in/franciscojteixeira