Collective Names Kerry Bianchi CEO, Joe Apprendi Executive Chairman

Kerry Bianchi Appointed CEO to Oversee Collective’s Technology and
Media Divisions, While Collective Founder Transitions to Executive
Chairman Role

February 02, 2017 09:15 AM Eastern Time

NEW YORK--(EON: Enhanced Online News)--Collective, the ad technology leader and programmatic media pioneer,
today announced that it has appointed President Kerry Bianchi to the
role of Chief Executive Officer. Collective Founder Joe Apprendi will
take the role of Executive Chairman.

“As the programmatic landscape increases in complexity, connecting your
assets and data across systems is critical to success”

As President & CEO, Bianchi will oversee Collective’s combined business
operations, including the company’s Visto
technology division and its Compass
media division. Bianchi will have day-to-day accountability for driving
the execution of the company’s vision across the entire organization, as
well as for ensuring the satisfaction and success of the company’s
current and future clients.

Bianchi joined Collective in 2015 as Chief Operating Officer. She was
promoted to President, overseeing the Compass and Visto divisions, in
July 2016. Prior to joining Collective, Bianchi held leadership
positions at E*TRADE, Accenture, Time Inc. and TBWA Chiat Day. Bianchi
is also a past winner of Brand Innovators “Top 50 Women in Brand
Marketing.”

As Executive Chairman, Apprendi will continue to have an operating role
in the business, with a focus on overall corporate strategy, industry
partnerships and product vision.

“Kerry Bianchi is one of the industry’s best operators and strategic
minds. Having Kerry at the helm puts Collective in position to continue
to grow, bringing transparency, efficiency, and superior results to
programmatic media through our groundbreaking Visto hub,” said Joe
Apprendi, Collective’s Founder and Executive Chairman.

“I am excited to take on this role at this pivotal stage of growth for
Collective,” said Kerry Bianchi, Collective’s President & CEO. “We are
solving for hot button industry issues of control, transparency and
accountability and it’s rewarding to see the great client response to
the capabilities of Visto.”

Over the past six months, Collective has continued to onboard new
clients to its Visto technology and expanded its list of technology
integrations to facilitate cross-platform workflow, optimization and
analytics, including the recent additions of The Trade Desk, Facebook,
and Dstillery. These partners join dozens more already working with
Visto, including AppNexus, Beeswax, Doubleclick and Sizmek.

“As the programmatic landscape increases in complexity, connecting your
assets and data across systems is critical to success,” said Lisa
Weinstein, CEO of Engine Media. “We believe in the vision Kerry and Joe
have laid out for Visto, which delivers on exactly the challenge of
unifying assets in the market.”