5 Reasons SEO is Important for Your Company

SEO, or Search Engine Optimization, is the process of enhancing and promoting your company’s website to increase the number of visitors that are received through search engines. SEO is a critical component to your marketing mix for many reasons. In this blog, we will discuss five of the top reasons that SEO is important for your company.

1. Helps people find your website

When a consumer is searching for a product or service that your company offers, you want your company to be found as close to the top of the search engine results as possible. Organically ranking in a search engine is the ultimate form of inbound lead generation for your company.

2. Builds Trust and Credibility

Any company can pay to have its listing show up at the top of a search engine page, but consumers are more trusting to listings that are organically ranked. This is because it is like word-of-mouth marketing, which is more credible in the consumer’s mind than a paid advertisement by the company.

3. Helps Build Brand Awareness and Improve Brand Reach

Ranking near the top of search engines in your industry brings your company to the front of the consumer’s mind. This is done by optimizing your content with keywords that you want to be associated with your brand.

4. It is a Measurable Marketing Tool

SEO can help a company see where its website traffic is coming from. It can help the company figure out where and why there are drops in website visibility. It can also help your company gauge its performance on keywords. All of these measures help you to optimize your company’s website to get the best leads coming in.

5. SEO is an Investment, Not a Cost

If a company properly optimizes its content, it can expect long-term results and benefits. More companies are developing websites and in order for your company to stay ahead in the competition, it is imperative that you use SEO to keep your company towards the top of the results and in the front of consumers’ minds.