Third Annual IF3 Film Festival Line-Up and Activities Schedule

PRESS RELEASEFor Immediate ReleaseAnnouncing The Third Annual IF3 International Freeski Film Festival Line-Up

Presented by The North Face, Reebok and Salomon, Festival to Gather Skiing’s Top InternationalFilmmakers and Athletes in Montreal.

(Montreal, Quebec) – August 1st, 2009. The IF3 International Freeski Film Festival, presented by The North Face, Reebok and Salomon, is pleased to present the third edition of the IF3, September 17-20, 2009 in Montreal, Quebec. Freeskiing is one of the fastest growing and most skillful snow disciplines today, and has quickly developed an impressive community of dedicated filmmakers working to chronicle the sport’s evolution and talent through film. The IF3 will feature the world premieres of the top twelve professional films along with five amateur movies, and will draw athletes and adrenaline addicts from all over the world. The film showcase and its surrounding events will take place all weekend at Cinema Imperial, Centre Sandra & Leo Kolber Salle Lucie & André Chagnon, in Montreal. Scheduling, festival information and tickets can be found at www.IF3.ca.

We invite you to enjoy the finest of the latest and greatest ski movie! Held in the fabulous Old Montreal, The North Face Screening cost nothing and are IF3’s way of saying thank you for all your continued support.

SEPTEMBER 17THWorld premiere of “Transitions”, a film on Simon Dumont by Riley Poor. A Red Carpet event featuring one of the most acclaimed skiers on the planet.SEPTEMBER 20HPresentation of the 2009 IF3 movie of the year. You missed it during our presentation at Cinema Imperial? You want to enjoy it again? There isn’t any better way to do so as we present the movie hailed by our judges as the best of 2009.

THE NSX PARTY @ 10:00PMPresented by CoreUPTClub Lamouche, 1284 St-Denis

That’s right…Newschoolers.com is 10 year old! Celebrate the 10-year anniversary of the most popular freeskiing website in the world at the NSX Party. There’ll be no finer and wilder way to kick off the third annual IF3 than with the newschoolers crew, and all the staff will be on hand along with a host of nostalgia, surprises and special guests to celerate 10 good years of good time on Newschoolers.com. Be there!

Reebok presents the Reebok Classics Party featuring artists that witnessed the debut of the Classics to those that represent its continuity. The Reebok Classics Party promises to be an immaculate mix of experiences that only Reebok and IF3 can bring together. The exciting list of artists performing at the party include Imposs, formerly from Muzion, Rahzel featuring DJ JS-1, Beatbox godfather and formerly from The Roots and none other than DJ Premier, member of Gang Starr and one of the greatest producers in hip-hop history.

“The Newschoolers Awards… We put the NS in infamous.”The third annual highly acclaimed “Newschoolers Awards” will honor the best of the best of this year’s crop of freeski films. After the awards, Juno Award Reggae artist of year, Mikey Dangerous, will kick off the party followed by Montreal’s DJ set of local heroes Payz Play.

Invert Production (France)Newschoolers Awards with Reggae artist Mikey Dangerous and DJ set of Payz Play. The IF3 organizers recognize that an international film festival is only as good as the awards it bestows upon its most deservingfilms. That’s why they have aligned with Doug Bishop & the crew at Newschoolers.com to present the Newschoolers awards foroutstanding professional and amateur film entrants.Award categories include:PRO AWARDS • Best Film• Best Cinematography• Best Soundtrack• Best Editing• Best Male• Best Female• People’s Choice

AM AWARDS• Best Film• Best Cinematography• Best Soundtrack• Best Editing• Best Rider PerformanceOPEN AWARDS (PRO & AM) • Jury’s “Coup De Coeur”• Most Innovative Visual Effect• VholdR Countour HD Best Single Shot• Best TrickThe winner of the coveted “VholdR Countour HD Best Single Shot” prize will win two Countour HD Helmet Camera to support their nextproduction.Pro and amateurs awards will be decided on by a pre-selected panel of industry-expert judges including JF Cusson /Canada (pro skierand freeskiing pioneer), Eric Iberg /USA (filmmaker), and Guillaume Lahure / France (founder of skipass.com).ABOUT IF3: The IF3, presented by The North Face, Reebok and Salomon, gives skiers of all ages a festive environment that allows pro skiers,filmmakers, photographers and fans alike the opportunity to rub shoulders with each other while indulging in the biggest, bestand wildest way to kick off the ski season.The third edition of the IF3 is made possible through the generous sponsorship of The North Face, Reebok, Salomon, Jay PeakResort, Coors Light, SkiFrance, Red Bull, Kombi, Orage, Line, VholdR Countour HD, Ski the East, Skullcandy, Newschoolers.com, Mo-ment skis, Voleurz, Screamer hats, Peak Performance, Dakine, Skyy Vodka, Appleton Rhum, Jagermeister, Hilton Montreal, Dose.ca,SBC Skier, 33mag.com, Nightlife magazine, Biglines.com, Skipass.com, Zapiks.com and Crux magazine.For films schedule details, tickets and more information visit www.IF3.ca.