VEKA to Step-up India Operations

US $ 1.4 Billion VEKA India, a subsidiary of VEKA AG, one of the world’s largest manufacturers of windows and doors systems, recently inaugurated its newly built state-of-the-art showroom and application centre. To commemorate the occasion of the company’s ten successful years of operations in India, Andreas Hartleif, Group CEO and Managing Director, VEKA AG visited its India facility located in Navi Mumbai and inaugurated the new facility. The company also announced its plans of expanding its operations and making strategic inroads into the Indian markets including residential projects, hotels, hospitals and other commercial establishments.

The overall market size of PVC window profiles in India is about 40,000 tons in an annum. In Germany, VEKA by itself surpasses the figure in less than a month. “We believe there is room for exponential growth in India and we are here to capitalize on it,” says Andreas Hartleif, Managing Director, VEKA AG. He added that, presently the door and window profiles in India are dominated by aluminium and wood. Also the fabrication is very primitive. World over, uPVC profile is the default choice. This not only provides greater durability, but also offers stunning looks and ultimate energy efficiency by entirely keeping out noise, dust, heat or cold. uPVC profiles also are more cost effective than aluminium and wood,adds Hartleif.

“New demand for urban housing in India is expected to be nearly 13 million units by the end of 2018. Even if 10 per cent of these to be residences install our profiles, it translates roughly to 13,000 tons of uPVC material requirement and we intend to capitalize on this possibility”, said Rajesh Chawla, Director, VEKA India. The brands products are used by many developers and realty majors including L&T Construction Co., Godrej, Raheja Builders, Mugdha Developers, Runwal Group and Purvankara among others. Besides residential projects VEKA India has installed their products in non-residential projects including the American Embassy in New Delhi, The Taj Hotel, Novotel Hotel, Fortis Hospitals and MGM Hospital among others.

According to a company press release, with the recent acquisition of the Germany based Gealan Holding and the UK based Bowater Building Products; VEKA has become the largest manufacturers of doors and windows systems in Europe and the second largest in the world.