For an optimal navigation, the RFI website requires JavaScript to be enabled in your browser.
To take full advantage of multimedia content, you must have the Flash plugin installed in your browser.
To connect, you need to enable cookies in your browser settings.
For an optimal navigation, the RFI site is compatible with the following browsers: Internet Explorer 8 and above, Firefox 10 and +, Safari 3+, Chrome 17 and + etc.

Rumours of French industrialist’s death greatly exaggerated

France’s AFP news agency was forced to apologise on Saturday to billionaire industrialist Martin Bouygues after wrongly announcing that he was dead. The agency based its story on supposed confirmation by a local mayor, who says he was talking about a different Martin.

AFP set off a storm on French media websites, including RFI’s, with the announcement that one of France’s richest and most powerful businessmen had died at his home in western France at the age of 62.

Even TF1 television, which is owned by the Bouygues conglomerate, carried the news on its website briefly, before issuing a denial.

“The Bouygues group categorically denies that its CEO is dead and deplores the fact that such a rumour has been allowed to spread,” read a statement from the company, which has interests in construction, media and telecoms.

Red-faced bosses at AFP ordered an investigation into how the mistake came to be made and issued an apology to all concerned.

The agency said it received a tip-off that Bouygues had died at his home in the Normandy village of La Roche-Mabile, around midday Saturday and asked its bureau in Rennes, which covers the area, to seek confirmation.

A journalist then phoned Michel Julien, the mayor of nearby Saint-Denis-sur-Sarthon, who appeared to confirm the death, and the agency issued a dispatch quoting him to that effect.

Julien has since said that the journalist simply asked him of “ Monsieur Martin” had died, without giving a family name, and that he said yes because a man whose surname was Martin had indeed died that morning.

“Obviously we should have then waited for confirmation from the Bouygues group,” Leridon admitted after the error came to light.

AFP chairman and chief executive Emmanuel Hoog also apologised, in a tweet, to Bouygues and his family for the "unacceptable error".

An internal memo from Léridon, made public by Libérationnewspaper, admits that “the inaccurate information does us considerable harm in terms of our credibility and image” and orders staff to be more careful in future.

The incident illustrates the pressure on media to be first with the news, which has been increased by the development of the internet, and the speed with which reported events spread on the world wide web.