Tuesday, May 23, 2006

I'm always intrigued by non-standard barcodes, especially UPC bar codes. I find this product-inspired packaging creative. The label is diecut to resemble an apple and the bump in the upper left is the stem. Clever.

Reminds me of a bottle of wine I ran across years ago from a winery named Eye of the Swan. The barcode was part of the illustration: cattails with a swan. The barcode was part of the stalks.

Makes me laugh when I hear about companies trying to patent barcodes-as-illustrations. A Japanese company with an American partner here in Seattle comes to mnd. Can you spell "prior art"?