Jaeger-LeCoultre, Place Vendôme, Paris

11.07.11

Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore… in every international luxury capital, the Swiss Manufacture based in the legendary Vallée de Joux since 1833, makes its boutiques the favourite meeting place of watch lovers.

In 2004, Jaeger-LeCoultre set up its Paris boutique in Place Vendôme, the throbbing heart of French luxury, and a mythical place where palaces and great jewellers shine. There, in the sumptuous 17th century Hôtel de Villemaré designed by Mansart, Louis XIV’s architect, the brand has found the ideal setting to present its latest creations and its emblematic models...

2012 will see the Manufacture pursue a broadened international presence in order to continue sharing its passion for watches with a global public. Jaeger-LeCoultre has chosen Paris and its boutique at 7 Place Vendôme to express this new dimension within a considerably enlarged space.

Tomorrow, no less than 500 m2 will be devoted to the finest watches of the Jaeger-LeCoultre planet, set in a revamped décor, composed of discreet luxury, calm intimacy and contemporary refinement.

To date, 43 Jaeger-LeCoultre boutiques in prestigious locations spread the spirit of the Manufacture and the brand’s values worldwide. New openings are planned in London, at Harrods, and on Milan’s famous Via Montenapoleone. Meanwhile some boutiques, such those in Paris or Hong Kong, will soon be sparkling with special brilliance, symbols of the brand’s prominence among the household names of fine watchmaking.

Like the pivoting case of the Reverso which this year celebrates its 80th anniversary, Jaeger-LeCoultre’s Place Vendôme boutique will soon unveil its new face…

In order to offer an uninterrupted superior Jaeger-LeCoultre service during the makeover of the place Vendôme boutique, a new temporary boutique will open its doors on December 2011 at 269, rue Saint-Honoré.