The ice cream-eating, obliquely referencing chat was the first of many forays back into the public eye he has planned this week in advance of his film's opening. Earlier today he rang the opening bell at the New York Stock Exchange, is due to appear on Good Morning America tomorrow and will be taking part in a 30-minute live chat with MTV on Thursday.

As for Pattinson, he seems to be keeping his focus rather well on this promotional trail, and, above all, remains grateful to his fans for remaining faithful to him, telling E! News, "It's amazing, and if they like the movie, it's even more amazing."