It's the Negan Show in New Walking Dead Season Six Promo

At SDCC this year, Andrew Lincoln described The Walking Dead season seven as "The Negan Show." Now, we're getting a preview of a show in which the sadistically charming Negan is the de facto protagonist, and it looks pretty damn scary:

The apparent focus on Negan makes us all the more excited for season seven. For all that the season finale was a terrible, anticlimactic disappointment, one aspect of the episode didn't disappoint: Jeffrey Dean Morgan's performance as the charismatic and sociopathic comics villain. Combine that with the fact that The Walking Dead has been in desperate need of a creative rejuvenation for a couple of seasons now, and we're glad that Rick, Daryl, Carol, and other fan favorite characters that have ceased to be dynamic will get a chance to step out of the spotlight. For everyone who will keep watching TWD after the first episode, "The Negan Show" is probably the best-case scenario.

Of course, the promo may also be focusing on Negan because he's one of the few established characters who weren't in danger of dying at the hands of Lucille. Morgan, Carol, and Tara are also seen in the promo, since we already know they didn't die in the finale, but they were careful not to show anyone else we know. Of course, anyone who follows set spoilers pretty much already knows who died, but at least they're trying to keep it under wraps.