Complete branding package for a new concept high street pharmacist (UK based rollout)

Avicenna is a new concept high street pharmacy chain for the UK, originally built from a family of independents, they needed a cohesive branding package to raise their high street profile and encourage new commercial partnerships. I was commissioned by CDW & Partners (Brighton) to devise a new logotype, a comprehensive visual language, colour palette and a complete brand manual alongside CDW who developed the new retail presentation. My work included all internal and external graphics, developing printed material and packaging.