What do you like best?

Bizible delivers on its promise, providing deep insight into how the complex collection of touchpoints with people has influenced the success of our business. Initial implementation was fairly straightforward and quick, with most of our team's work focused on reviewing our systems, processes, and user training to make sure we were providing Bizible with the best touchpoint information possible. The website tracker works with standard UTM parameters, so we could use the framework we already had in place. The onboarding process and customer success team were excellent - they clearly want us to succeed, and have been a great resource for us.

What do you dislike?

A common issue with many marketing-focused platforms, one deficiency I would call out is the fact that each lead/contact needs to have an email address before it can be included in touchpoint and attribution data. There are plenty of scenarios where a touchpoint might happen offline (trade show, etc.), collecting enough information about a person to put them in Salesforce.com, but without getting an email address. I would like these touchpoints to be considered in attribution, so we can tell an even more complete story. I don't consider this a deal-breaker, since it's a common deficiency in many platforms, but I would love to see it addressed at some point.

What business problems are you solving with the product? What benefits have you realized?

Bizible thinks the way I believe all marketers should - focusing on the fact that the journey for each person and company is a bit different, and that each interaction should be considered when trying to understand what is making an impact. The website tracking fills a critical gap that we had been unable to address with our existing technologies, such as Google Analytics and Pardot. Being able to connect the dots between touchpoints and revenue has allowed us to measure our efforts in a way that will actually impact the business. Our users are still learning how to best use the incredible depth and breadth of data that is now available, and we'll continue to refine our approach and find great new ways to answer the important questions.

What do you like best?

Ease of setup - We were able to get the platform up and running much faster than expected

Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive

Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects.

Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our previous attribution platform

What do you dislike?

ROI Dashboard is in dire need of an update (which I've heard is coming), the inability to report on leads and contacts the same way is a bit of a downside, and some of the back-end settings could be more intuitive.

Recommendations to others considering the product

Make sure to evaluate a few platforms to get a baseline, and Bizible will definitely come out on top against it's competitors. The price may be more, but it's worth it.

What business problems are you solving with the product? What benefits have you realized?

Collecting First Touch data, reporting marketing ROI across all channels, and replacing our previous attribution system. Bizible is easier to setup, maintain, update, and use than what we had before.

What do you like best?

1. Awesome integration with Salesforce. Once you get the hang of the data schema it becomes very powerful

2. Offline activity attribution

3. Flexible and forgiving software

4. Customer support team is awesome

What do you dislike?

There is not much to dislike.

The support team is great but more training resources specifically around advanced reporting in Salesforce would be good.

The ROI dashboard could be more intuitive to use. Creating the filters is a bit of a pain.

Recommendations to others considering the product

When evaluating keep in mind that data is only collected after you get Bizible tracking code set up. Depending on how long your sales cycle is it may take several months of data collection before there are fully actionable insights.

What business problems are you solving with the product? What benefits have you realized?

Prior to Bizible we only looked look at the Opp Creation touch. This meant that certain channels were not getting nearly enough credit. With Bizible we are now able to see a much more complete picture of the buying journey. It is like night and day. The activity attribution feature in particular has shed light on numerous sales activities that were not getting due credit.

The data we are collecting through Bizible is allowing us to optimize our marketing programs around revenue and pipeline dollars.

What do you like best?

I love that Bizible is able to track UTM parameters from anonymous first touch through opportunity closed-won. In doing so, Bizible solved for a missing function for us in Marketo. We're now able to track on a much granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities.

What do you dislike?

It would be great if Bizible also had functionality that tracked on-site engagement (not just visits that bring people to a site). It would also be great to have more flexibility within the Bizible app to add costs to campaigns (i.e. use a quarterly model instead of monthly; have click and update functionality instead of having to upload a spreadsheet).

What business problems are you solving with the product? What benefits have you realized?

Bizible allows us to track, in one unified model, marketing touchpoints that we tag using UTM parameters. Before Bizible, we weren't tracking ad campaigns, emails, or webinars and events very well. We now are able to track the individual actions of a given lead, and segment our aggregate data by campaign, by touchpoint position, by touchpoint source, and other variables. We have a much stronger understanding of which campaigns (and creative) are driving pipeline and revenue. We are also looking forward to potentially using Bizible to track Sales activity too...TBD.

What do you like best?

Being able to calculate ROI across all marketing channels is always a challenge. Being able to attribute some of those returns to leads in a multi-channel funnel is even harder. Bizible allows us to do all of that and to better understand where our leads are coming from and which channels work best. The customer service is also top-notch.

What do you dislike?

I'd like to see spend information synced over to Salesforce, however this may already be possible.

What business problems are you solving with the product? What benefits have you realized?

This past QBR, Bizible was front and center in our presentation of marketing data. We wanted to answer questions like, "what is our best performing marketing mix in each geographic region?" and by bringing in that data over to a BI tool like Domo, I was able to add measurements like AVG Days to Close to see not only the channels or leads that bring in most revenue but also which will close the fastest. The seamless combination between Bizible for attribution, Salesforce for lead and opportunity information, and Domo for data analysis has completely changed the way we view and utilize marketing data.

What do you like best?

Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs.

What do you dislike?

I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful.

Recommendations to others considering the product

make sure you have enough time to really commit to the implementation. And don't promise any reporting until at least a full quarter of active use.

What business problems are you solving with the product? What benefits have you realized?

We're trying to track attribution from start to finish and we're trying to figure out what pushes a customer to purchase along that journey. We have a lot of different outbound channels and it was impossible to track them all. Now, I can easily customize how all of our outbound marketing channels look and track everything and break it down by creative, campaign, keywords, etc.

What do you like best?

Bizible is great, it gives great campaign level, content level and even keyword level data for tracking and optimizing online campaigns. We are using Bizible to track all online and offline campaigns before the Opp was created and also after the opportunity was created which is wonderful. Their support has been awesome too. We recently redid all of our lead source for online and offline channels and their excellent support and guidance made the process a lot easier.

What do you dislike?

I am still an early user of the tool so still getting used to building all my reports and there are a lot of different functionalities available. Detailed online training on how to you all the different fields etc might be more helpful but overall it is not too hard and I think it's a matter of time and getting used to the tool.

What business problems are you solving with the product? What benefits have you realized?

We just needed an end to end reporting tool to give us insights in which channels are working and which ads/pieces of content are really driving the MQLS and Opportunities and Bizible helps us with those questions. It is also great to be able to see all the different channels that influence an Opportunity during its entire journey and not just only have visibility into First Touch or Last Touch. Bizible really helps us answer all these questions so we can figure out the best way to allocate our marketing budgets among different channels.

What do you like best?

The customer service is awesome. We have a very complicated marketing and sales system, but Bizible is able to catch almost all of our significant touchpoints. We were previously limited to last touch attribution, so it's nice to be able to look at full funnel.

What do you dislike?

We are still finishing up implementation, and it's been about a year. My coworkers were definitely skeptical of the product until the salesforce activities tracking release, but now we've got about 90% of the picture and should have the whole thing in the next couple weeks.

Also, because you can't backfill digital touchpoints, you need to be collecting data for quite a while before trusting that the first touchpoint is actually the first touch and not just the first one that Bizible captured.

What business problems are you solving with the product? What benefits have you realized?

We needed to look at more than last touch for attribution, because our sales cycles can last months or even years, with many contacts on an opportunity. Bizible gives us full funnel attribution, with both online and offline touchpoints. Without Bizible, we would have had to hire a software developer to create this whole thing from scratch.

What do you like best?

The level of customer service has been fantastic from the Bizible team. I appreciate that they put out a lot of valuable content, practice attentive account management, and are consistently releasing new features that marketers care about. I like their positioning as both attribution and performance management (good combination).

What do you dislike?

My only dig on Bizible would be that it's a bit of a black box. More visibility into the config would be cool, but lack of which isn't too much of a deal breaker.

Recommendations to others considering the product

Lots of products out there overlap into a couple different use cases, which you'll want to be aware of as you search for the right fit. If you're looking for attribution and performance management in one solution that plays nice with SFDC, Bizible is a greate choice.

What business problems are you solving with the product? What benefits have you realized?

What do you like best?

Bizible makes all the marketing efforts visible - from the first touch to all the way to opportunity creation. No marketing effort is left behind!

Also, it helps us decide what's working for us and what's not. In turn that helps us channelize our budget.Trust me, when I tell you that Bizible can help multiple teams under marketing understand and measure their efforts better. All in all, it is a great tool for a marketer.

What do you dislike?

Nothing so far. It's a forgiving piece of software and flexible. Plus as the company is growing, they have been improving on every aspect of their awesome product. We have been using Bizible for more than a year and a half now.

Recommendations to others considering the product

Already Great and Continues to Get Better. Go for a demo session with them and you will understand.

What business problems are you solving with the product? What benefits have you realized?

1. In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from the first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs.

2. We have been able to optimize programs - especially paid search - with the granular detail about how it is driving buyer activity in ways that Salesforce on its own cannot capture. This has let us identify areas to boost spend and increase qualified opportunities for our sales team.

What do you like best?

Bizible shows the entire sales funnel from the search term that someone typed into Google all the way to the point of sale.

What do you dislike?

Wish more of my PPC Clients would use it because they are missing out on what happens post conversion in PPC. All conversions are not the same and Bizible reports focus on quality, not quantity.

Recommendations to others considering the product

Bizible is the only software which shows exactly which keyword generated a lead, opportunity, and closed deal. Others may show you similar information at the Campaign level, but that is not enough. The difference between one Keyword's performance and another is the most vital part of a successful PPC Campaign and Bizible reports show this.

What business problems are you solving with the product? What benefits have you realized?

A Traditional Google AdWords account is only able to track what happens up until the point of a conversion. i.e. someone fills out a form or calls in, etc. Bizible is not only able to track what happens pre-conversion, but also shows what happens post-conversion. This information is the missing link that shows the most accurate Return on Ad Spend for clients spending in PPC.

What do you like best?

Marketing attribution has always been a giant pain-in-the... but Bizible is proving to be our solution. Almost immediately after signing up, our weekly reporting has been reduced by 2/3rds and I can now report on multi-channel performance and ROI, which was previously akin to searching for the end of the rainbow. We weren't sure we'd be able to do it, but with Bizible we are.

What do you dislike?

No complaints about the Bizible app or the team. They roll out customer suggestions surprisingly quickly.

What business problems are you solving with the product? What benefits have you realized?

Bizible is out-of-the-box to launch, but the Bizible team went the extra mile to make sure that my team could customize it to our needs. The reporting holes within Pardot and SalesForce are patched with Bizible, including multi-touch attribution and tying ROI right down to the keyword.

What do you like best?

The set up was very easy and the ongoing support through the customer success team has been great. The product is very well thought out with it's integration to Salesforce and paid media channels. We have greater visibility of our marketing performance throughout the funnel.

What do you dislike?

More integrations with vendors like LinkedIn and other ABM partners.

Recommendations to others considering the product

Great company to work with. The purchase, on boarding and support experiences have been great.

What business problems are you solving with the product? What benefits have you realized?

We traditional have looked at first and last touch attribution methods which gave us an skewed view of marketing performance across channels. Bizible has given a a better understanding of the channels most effective at demand generation and also the ability to measure value of our marketing spend across the buying cycle.

What do you like best?

I now have visibility (bizibility?) into attribution that was very difficult if not impossible for me to get in the same way before.

What do you dislike?

So far, I don't have dislikes. I think their choice to surface data in salesforce makes a lot of sense.

Recommendations to others considering the product

If you are a b2b software company with significant inbound lead volumes, this product will be very helpful in guiding your strategic investment decisions based on objective proof.

What business problems are you solving with the product? What benefits have you realized?

I needed better information on marketing ROI, and the specifics around which programs were driving acquisition, which were driving opportunity creation etc. We struggled to get meaningful data at the lead level, now we have it! I also really like that they have multiple attribution models available out of the box like first touch, or W shaped. It meant that I could get started without having to create that from scratch.

What do you like best?

I lead our Digital Marketing organization and we've heavily scaled our paid digital marketing investments (paid search, display, retargeting, syndication, paid social, etc.) and the direct AdWords integration is a god send, while the UTM source/medium integration to custom channels is easy to implement and execute on - this allows us to not be as reliant on manual form creation and SFDC Campaign Object synching. I personally like the W-shaped attribution model it provides vs. other models that are either First, Last, or even/split attribution. I feel this provides a fair representation for attribution.

What do you dislike?

I wish there was a direct integration with AdRoll or display vendors to enable view through conversion attribution within Bizible. In display, even with Bizible, you're reliant on click through conversions to pass attribution into SFDC.

Recommendations to others considering the product

Bizible handles online attribution better than anything I evaluated at the time, and allows you to include the offline conversions in the same touchpoint/lifecycle of a lead to do true multi-touch attribution cross-channel. We started with just the Digital channels and are now integrated our offline so that the whole Marketing department can be measured using the same model.

What business problems are you solving with the product? What benefits have you realized?

Leading our Digital Marketing, Bizible has allowed me to develop a full-funnel digital marketing strategy and be able to evaluate digital channels and traffic drivers against each other to ensure we have the right mix that ultimately brings in net new names, but still is driving qualified pipeline and closed won revenue.

What do you like best?

Bizible empowers the marketing department, allowing us to commit to pipeline and revenue outcomes. It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels. Plus it's built to integrate directly with Salesforce, allowing us to combine vital sales data and perform really deep analysis on the effectiveness of marketing channels, landing pages, etc.

What do you dislike?

For a small organization with few technical resources, setup can take a long time since it relies heavily on Salesforce campaigns. But that's a small price to pay compared to the benefits you get down the line.

What business problems are you solving with the product? What benefits have you realized?

It's difficult to show Marketing's effectiveness, and justify investment in the department, if the executives cannot see true revenue outcomes. Bizible shows that when you put a nickel in. you get a quarter out. This insight gives the marketing department the ability to make real revenue-driven decisions on what channels to invest in, etc.

What do you like best?

Bizible offers a great balance of power customization and usability through standard features. Defining how you want to bucket your leads (based on online source, SFDC campaign or SFDC activity), gives us great power and flexibility. And Bizible support is terrific. My success manager is pleasant and super knowledgeable. And technical support tickets get handled quickly and with a friendly tone that is very refreshing.

What do you dislike?

There are a few limitations on features that I have brought up with the Bizible team. But half of them have already been addressed with feature releases. They are continually improving the product.

What business problems are you solving with the product? What benefits have you realized?

We are tracking marketing attribution at opportunity creation. We are also building Bizible out to track Sales, Marketing, and BD activities as a piece of CAC Payback calculation. Finally, we are optimizing paid Marketing campaigns based on common touchpoint journeys.

4) Bizible Support: Their email-to-case first responders (i.e., Austin) are very timely, supportive and detail-oriented. It is refreshing to see your detailed questions get responded to in a similar fashion.

What do you dislike?

1) Tracking Sales Touchpoints: Currently you have to track activities via SFDC Process Builders. Can only have on object per Process Builder, which is less than ideal. I'd like to see this process more streamlined. I've been told a more user-friendly activity tracking feature should roll out at the end of June.

2) Tracking Conversion Rates Throughout The Entire Funnel: Currently trying to do this via our custom model. This is requiring more custom fields and the possible use of a third-party tool called Roll-Up Helper.

Recommendations to others considering the product

Understand what business problems you are trying to solve before deciding on what attribution models you want to leverage.

What business problems are you solving with the product? What benefits have you realized?

1) What channels are generating the most revenue?

2) How long does it take for an anonymous user to become a closed-won oppty?

What do you like best?

I like that the dashboards come out of the box once you define your channels. We are now able to see what kinds of marketing touches are causing that first interaction and the opportunity creation rather than only the lead creation touch--this is a game changer for measuring ROI of content and campaigns. So much insight was learned from looking at this data and we have been able to turn up the heat on some of the things we would never have realized. No marketing automation system can do this as easily and elegantly as Bizible, in my experience. I also love that this sits on top of salesforce and not the marketing automation platform.

What do you dislike?

Defining the channels, in the beginning, was critical, I think a slower more guided process could be used to help the client get this right. It's nice though, that if you miss something that you can back fill the data .

Recommendations to others considering the product

Take the implementation slow so you can define your channels correctly. Utilize salesforce campaigns for offline touches for even more reporting.

What business problems are you solving with the product? What benefits have you realized?

ROI of specific content and campaigns is now clear-- we do not rely on the limitations of reporting only on lead source.

What do you like best?

Simple - since we've been a Bizible customer the last several years, once we upgraded to the Touchpoints platform, we had all our historical data imported as touchpoints, allowing us to immediately perform analysis on where marketing engagements were coming from. Tie this into lead / contact matching with accounts, we were able to use Bizible to have visibility into the execution of our ABM strategy.

What do you dislike?

Touchpoints and Bizible Persons are not by default linked to lead and contact records. Unfortunately when multiple people fill out a lead form generically like "1@1.com", and should we have a number of leads and contacts with that email address, it will create multiple touchpoints for each person and can greatly overstate the number of actual interactions driven. Because the Bizible persons are not naturally attached to leads and contacts, challenging to pull all relevant lead and contact details (such as title) into reporting with the Bizible touchpoints.

What business problems are you solving with the product? What benefits have you realized?

Allows us to have visibility into where marketing interactions are coming form and understanding which sources, vendors, campaigns, etc. are having the greatest penetration into the accounts we are looking to break into. We are therefore more able to perform the calculations on ROI to figure out what specific vendors are influencing our opportunities.

What do you like best?

Bizible's approach to pipeline marketing and marketing attribution is good for the B2B marketing community. They provide materials that make it easy for me to share attribution concepts with new members of my team. I especially love being able to attribute revenue to channels that we've historically had a harder time with - like organic search and offline channels.

What do you dislike?

I still have more I'd like to do with Bizible, but their team is actively engaged in helping us get the most out of it. It's a process, so I'm not too bent out of shape here.

Recommendations to others considering the product

Their customer success team is the best I've experienced in marketing technology. Kudos to a team that cares about their customers being successful.

What business problems are you solving with the product? What benefits have you realized?

We are looking to attribute revenue data in our Salesforce instance to give a holistic view into channel, vendor, and program level ROI. Bizible has helped quantify areas we knew were significant winners and given us the data to prove it. Equally as important, Bizible has helped us fire losing campaigns.

What do you like best?

Marketing is constantly looking at ways to better align with sales. One way to do that is to house all of your information in Salesforce. We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline.

What do you dislike?

With everything, it takes some setting up. You have to actively think about how you want to structure your marketing channels/programs in Bizible to align with what you want to report on. Luckily, they have a customer success team that can help guide you along the way.

Recommendations to others considering the product

Work with the customer success team! Build your dashboards in Salesforce. Bizible UI is great for analyzing stuff on the digital side, but since the solution is built within SFDC, have at it with slicing and dicing things how you want within Salesforce. One tip would be to make sure you cross reference the data you have in Bizible with data that already lives within Salesforce, this will help you make sure the data you're getting is accurate while you're still setting up.

What business problems are you solving with the product? What benefits have you realized?

How do you calculate ROI for B2B purchases that have so many touchpoints? When deals are 5, 6, and 7 figures in size, people do not just go out and purchase it with a credit card. ROI attribution is what we're able to solve with Bizible. It provides data and analysis for how marketing and outbound efforts are affecting the whole purchasing process (either until the opportunity is created or even until the deal is closed).

What do you like best?

Bizible is bringing accountability to marketing programs by attaching efforts to actual revenue. Reducing the need for vanity metrics and getting straight to the point.

Being able to visualize and report on settled revenue, puts a lot more confidence into your budget requests and allocations.

What do you dislike?

There is a learning curve to Bizible and the data it provides. You have to be diligent in educating your teams when implementing, and if you have a particularly tricky Salesforce instance, setup might come with some internal change management, which takes time. But in the end it will be worth it.

Recommendations to others considering the product

There is a learning curve, and you will need to adapt some processes and configuration to get the full value out of Bizible. But by being able to understand which content is most effective, which accounts are engaging in meaningful ways, which opportunity stages certain channels affect the most helps bring ease to all your marketing decisions.

What business problems are you solving with the product? What benefits have you realized?

Bizible helps bring insight into the full path to purchase for our audience. From bringing clarity into what the actual first touch was, through lead and opportunity creation to closed/won.

They help us to understand the true value of the money we are spending per channel and provide actionable insight for how we should allocate our spend in the future.

What do you like best?

I have been exploring marketing analytics for the better part of 7 years. Like many marketers, I've long been searching for an all-in-one system that makes it easy to capture and model marketing interactions in a way that makes sense. Bizible is that system. It's not yet the perfect system (that system does not yet exist!), but it is very, *very* good, and it's getting better all the time.

The main value prop is that Bizible offers a robust way to track traffic sources for every interaction a lead has with your business across every channel. Competitive products all assume that somehow, magically, you already have contacts placed into Salesforce campaigns that represent the marketing touches you've had, and then they give you a way to analyze those campaigns. But this ignores the fact that tracking digital interactions is a very serious problem. Bizible plugs a Google Analytics type tracking capability into your Salesforce instance, including their powerful paid search integrations, native tracking, and custom channel tracking via UTM parameters.

Bizible then allows you to take those touches and model them in a variety of ways to assign attribution credit. The greatest power is with their full funnel package where you can create custom models across every interaction from pre-lead creation all the way to multiple opportunities. I'm not aware of any other tool approaching this functionality.

Bizible is also quite flexible and configurable, and growing more so all the time. Adding new fields to the Bizible custom objects allows you to add your own additional metadata into your Bizible reports with little effort. I've been impressed with the agility with which new features are added all the time.

What do you dislike?

Currently there is not a robust way of associating the a touchpoint with the offer or content consumed, although there are plans to release this in the very near future. This missing piece will really round out the capabilities and add a new dimension of insight, so you can get a holistic view of all interactions including both the source that drove the traffic and the offer the lead responded to.

Recommendations to others considering the product

Think about what reports you want to see and what questions you want answered. Then talk to the sales team about how Bizible could address those to see if it is a good fit.

What business problems are you solving with the product? What benefits have you realized?

Business problem is how to understand what marketing channels are driving leads, opportunities, and revenue and how effective they are relative to each other. Benefits are complete multi-touch source tracking that just works, and that is easy to customize without custom development.

What do you like best?

Bizible has allowed us to determine the true effectiveness of our marketing channels and programs to a granular level.

What do you dislike?

I have not yet found anything I don't care for.

Recommendations to others considering the product

If you're looking to assess your marketing channel effectiveness you need a proper tool. Bizible is that tool. It will make your job less about guessing and more about hard facts. I know how much blog post contribute to our bottomline as a dollar, and not as simply analytics traffic.

What business problems are you solving with the product? What benefits have you realized?

Our goal was simple. How effective are our marketing campaigns. I now know that if we host a webinar, the value on average (pipeline and closed booked) of that webinar. It's made planning and forecasting much more of a numbers game vs. gut feeling.

What do you like best?

1. I love the sales force integration. We can see exactly where leads are coming from right in all of our reports and dashboard using Bizible data.

2. I also like the google, bing, and facebook integrations - makes my life a lot easier!

3. The Bizible dashboard is a really cool way to look at our funnel from all sorts of perspectives.

4. Awesome customer success and support team. They are super helpful, knowledgable and responsive.

What do you dislike?

I'd say the main thing is that marketing attribution is complicated. When you play around with the different reporting types in the Bizible dashboard you've got so much data to work with that it can be hard digesting it all and making decisions based off of it. Some sort of AI suggestion feature would be really cool...if Bizible can tell me what to do and where exactly to put my spend down to the keyword level then that would be a huge game changer (Wordstream does something like this where they give you suggestions and you decide whether to implement it or not).

Recommendations to others considering the product

Consider your UTM parameter organization when you start using Bizible! This is crucial for easy Bizible reporting.

What business problems are you solving with the product? What benefits have you realized?

Tracking lead source - before at Bevi we were relying on a lead source field in our forms that people would fill out. Now we can compare that field against the data we see to verify if it's accurate or not. Being able to see so much data about where leads are coming from (down to the keyword level) in sales force is a game changer in terms of closing a knowledge/data gap and time savings.

What do you like best?

Bizible allows our marketing department to get a better insight into what is working and what is not. This has been used by our demand gen team to better utilize attribution to our CRM. We can make better data-driven decisions based on the resources we gain using Bizible.

What do you dislike?

Setup took a little more effort, but nothing that was unbearable.

Recommendations to others considering the product

Get it set up correctly and make sure your data is clean so that you can get good insight into how it works and attribution is done correctly.

What business problems are you solving with the product? What benefits have you realized?

We wanted more insights into web traffic and other ways to look at attribution. We wanted to be able to confidently show what our spend was getting us in return in each of the channels, whether that be online or offline. We track everything from LinkedIn traffic to physical events like trade shows.

What do you like best?

I cannot pick just one thing I like, that's too hard. Bizible is a wonderful software that had a pretty seamless and quick integration into our system. That was key for us. I needed a solution that could be up and running in no time, and Bizible was just that. Not only was it a great integration experience, but it has been a great experience ever since. The customer success manager that I have is amazing. Any question that comes up they are there to help in snap. No long ticketing system to get something solved, but an actual person that becomes a part of your team and a crucial part of our success.

What do you dislike?

I can honestly say I don't have anything I dislike. It is a really helpful tool for us, and any features we have ever felt were missing, they have since added!

What business problems are you solving with the product? What benefits have you realized?

We were only looking at a very narrow portion of what marketing was contributing to the pipeline. We were using a first touch attribution model only, and credit was not really appropriately given to any channel. We needed a solution where we could see all that marketing does to contribute to a closed won deal. Bizible helped us see how important all of our marketing channels are to the buying process, and helped us understand the true ROI of each channel. This helps us request the right amount of budget, that will help us be successful.

What do you like best?

After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit just about anyone. We like that the powerful javascript collects a lot of its own information, and that it grabs off-line channel information from our Marketo programs, combining them together in Salesforce for reporting purposes across teams, not just Marketing. Once you are comfortably set up with the system, it brings unbelievable, unmatched accuracy in understanding the influence of marketing channels as well as individual campaigns and even ad variations on your sales pipeline and revenue. Bizible Support is great. They love support tickets and have no problems getting on the phone and really working through your problems. I can't say the same for many other systems we use.

What do you dislike?

Be forewarned, this is an enterprise solution that requires a) a lot of time, energy, and testing to get right b) a fairly robust Marketo implementation if you plan to pipe in off-line channels like list imports, tradeshows, etc. c) a good understanding of URL tagging, and a team that is committed to tagging all of your URLs across advertising networks, outbound emails, social media, etc. and d) proficiency in SFDC reporting, since that's where you'll be doing all of your reporting.

I can confidently say it took me and my Digital Manager upwards of 40 hours to implement across about 3 months. The Bizible team is WONDERFUL at guiding you and letting you digest it step by step - don't get me wrong - but be prepared to break some things and potentially rebuild parts of your marketing automation solution or processes to get things in line with Bizible. My other gripe is that Bizible comes out of the box with TONS of reports and dashboards, but they do not provide any best practices on how others are customizing them or using them. I found the initial dashboards underwhelming. It then took me many more hours of work to customize their reports and then customize my dashboards. A bit of content/resources would go a long way to making me feel, at that time, that I was "doing it right". And yes, I understand that every business and manager is different, but there are essential metrics EVERY marketing team wants to see, and we felt that Bizible took us 95% there and then left us to our own devices.

Costs: Importing costs into Bizible is awful. It doesn't pull data from SFDC because SFDC campaigns don't spread costs across months incurred. However, the gigantic CSV file that comes out of Bizible is borderline unruly. It takes us more time than it should, and we don't look forward to it every month at all.

UI: The actual bizible reporting UI on the backend is unpleasant. The funnel metrics from the demo barely work and are hard to filter although the options are there to do so. We can't get a true conversion funnel working. So we just don't use it, which is a shame, because I'd like to get my ROI and other details out of Bizible. The tabular view works better, but is subject to the same inability to filter. For example, because we have Sales, Biz Dev, and Customer Success touchpoints, I see them in my ROI and other calculations at the top of the screen and have no way to filter them out. So we do this manually.

Recommendations to others considering the product

Make sure you have the right resources to implement properly. Ensure your marketing automation system and processes are top-tier or you'll have crap data on the offline side of things. Make sure URL tagging is part of your process or ensure you're fully versed in how to do it.

What business problems are you solving with the product? What benefits have you realized?

As the head of marketing I'm able to see what channels are performing the best, what campaigns/events/content are performing....I get to see that across pipeline influence, leads created, MQLs generated, and revenue. I am confident in my decision making because I trust the data, and I love refreshing my dashboards every day to see how we're doing. It is really an amazing piece of analytics software.

What do you like best?

I love the way I can track how marketing has influenced a new customer. I like to look at the opportunity record and see all of the individuals that have had some type of marketing interaction listed by Bizible touchpoints. This is key whereas all of these individuals are typically not listed as contacts on the opportunity. The integration with Salesforce was seamless and you can literally create hundreds of reports from the data. It's great to track ROI and success of your various marketing channels.

What do you dislike?

I wish Bizible wasn't reliant on clicks and form conversions. As we don't have many of those. I also wish there was a better way to incorporate sales activities into the model.

What business problems are you solving with the product? What benefits have you realized?

Marketing attribution reporting, channel performance, individuals who are part of an account that have engaged with marketing.

What do you like best?

Our purchase of Bizible was driven by sub-par data coming from other marketing tools. Bizible has an incredibly well developed product from the tracking of underlying marketing attribution data to the roll up and use of this for attribution. I work in analytics, and to be able to connect all digital and offline interactions to an individuals' Salesforce account is powerful. This tees us up for digging into attribution, but also for deeper analytics to optimize our marketing spend. On top of that, the team at Bizible has been so helpful and supportive through implementation. Great product and great company!

What do you dislike?

The UI within Salesforce could be better, but it is not horrible either.

What business problems are you solving with the product? What benefits have you realized?

Bizible solves many business problems for us. It answers attribution questions and allows flexibility to dig into this several different ways (first touch, multi touch, etc.). It rolls up all touchpoints that a lead/prospect has in the buying journey nearly automatically. It rolls together all buyers from a company, allowing true B2B marketing attribution. And on top of that, it has a solid underlying data model (driven by great ad integrations) that allow us to answer a wide swath of questions outside of the core Bizible use case.

What do you like best?

What do you dislike?

The ease of use can have users draw wrong conclusions but that is something every decently easy-to-use analytics / reporting tool run the risk of enabling.

What business problems are you solving with the product? What benefits have you realized?

Since the bulk of our sales data derives from offline sales there has always been frustrating to connect our marketing investments with actual business results. Bizible bridges this gap while allowing us to build native Salesforce reports diving into ROAS as well as attribution throughout the sales process. We get a granular view into the efficacy of our marketing initiatives, online as well as offline, while being able to present findings in a format sales and other stakeholders are already accustomed to.

What do you like best?

Bizible eliminates the need to grab marketing data from multiple places, and pulls it all in directly to Salesforce. It was so easy to set up and understand the data quickly. But more than that - the team will help you understand and optimize as you continue to grow. Plus, the revenue planner and ABM capabilities continue to stay ahead of competitors and offer easy-to-use data!

What do you dislike?

I was a bit confused about enabling off-line touchpoint in Salesforce campaigns, but our success manager helped our IMMENSELY.

What business problems are you solving with the product? What benefits have you realized?

We are able to report on full multi-channel marketing attribution - digital and offline. It also helps give our sales reps insight into buyer behavior.

What do you like best?

We implemented Bizible over a year ago and what I like about it is that we can actually measure to ROI of all of our online and offline marketing channels, especially social and online advertising.

What do you dislike?

Nothing so far. It's a forgiving piece of software and flexible.

Recommendations to others considering the product

I've heard of big brands maintaining spreadsheets for attribution, especially social attribution and you don't need to do that with Bizible. If you want to know if social, for example, impacted a sale, you simply look at the touchpoints associated to that account in your CRM. It records all touchpoints throughout the sale, even tracks anonymous up until the point they are converted.

What business problems are you solving with the product? What benefits have you realized?

In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs.

What do you like best?

Ability to leverage touchpoint activities in Marketo for lead scoring, source mapping, etc. Much more accurate account of how leads are sourced digitally (goes way beyond the traditional 'lead source'). I'm a consultant with several clients using Bizible, and it's refreshing to use a reporting product that is really used the same way no matter the business.

What do you dislike?

Setup was labor intensive, but that being said our rep was amazing and held our hands every step of the way.

What business problems are you solving with the product? What benefits have you realized?

Campaign attribution and accurately reporting on marketing's contribution to pipeline and the business. We can show (even on outbound generated opportunities) how marketing played a role in taking opportunities over the finish line, even if marketing didn't source those opportunities directly.

What do you like best?

Bizible make all the marketing efforts visible! From first touch to all the way to opportunity create. Everything happens along the buying journey are clear. No marketing efforts left behind!

What do you dislike?

Be careful of how you track your marketing efforts before implement Bizible. Make sure they are getting into the CRM with proper Bizible attribution created. It can be annoying sometime when your data is not perfect align with the actual circumstances.

Recommendations to others considering the product

If you don't know how your marketing efforts contribute to the sales pipeline and buyer journey. You should contact Bizible.

What business problems are you solving with the product? What benefits have you realized?

Bizible helps us understand the contribution weights on each marketing channel. Event, Email, Webinar, Web, Ads...etc. They all have their unique pattern and place of efficiency. Through out the quarters/years using Bizible, it also helps us make the best business decisions.

What do you like best?

It's the only marketing attribution platform I've seen that's built on top of Salesforce and is able to distribute revenue attribution across all marketing touch points on an account. This is how marketing attribution should be done and is much better than the built-in solution by Salesforce. I highly recommend this to all B2B marketing organizations.

Also, Bizible's support is unparalleled. As a customer, we got a dedicated account manager who is incredibly responsive and knows the product inside and out. He really helped us get up and running quickly with Bizible and roll it out within our organization.

What do you dislike?

Bizible is a bit complex to get up and running initially, but it's well worth to do it to get the type of insights into marketing attribution that they provide.

Recommendations to others considering the product

Make sure that there is a person in your organization who is tasked with moving forward the implementation and the training of your team on how to use Bizible. That should be one of the main responsibilities for that person in a certain time period (e.g. quarter). That way, the implementation and roll out will happen much faster.

What business problems are you solving with the product? What benefits have you realized?

Business problem: to understand how our marketing campaigns are contributing to our pipeline and revenue. Bizible does this better than any other competitor, including Salesforce's own built-in tool. We know have a much more complete picture of how our marketing campaigns are contributing to revenue and can attribute pipeline and revenue in a much smarter way across marketing campaigns.

Benefits realized: a better picture of how marketing campaigns have contributed to revenue, better way to attribute across marketing campaigns.

What do you like best?

As a revenue ops professional, this tool has given me insight into one of the most convoluted reporting challenges that we face in the day-to-day. In the past, using custom built systems/automation helped address the problem, but provided less than ideal granularity.

What do you dislike?

I have yet to encounter something within the platform that I dislike. The learning curve was a bit tough in the beginning, but this is to be expected with any new tool.

What business problems are you solving with the product? What benefits have you realized?

What do you like best?

Customer support is amazing, they are really helpful trying to teach and support new employees. If the tool is set up correctly it will give marketing and sales teams great insights on where to invest more advertising money

What do you dislike?

Reporting - it should have an option to see the data MoM and not always cumulative. Also, if the tool is not set up correctly with Salesforce it might not track correctly, but the support team is great in order to make sure that it's set up correctly.

Recommendations to others considering the product

You need really good CRM developers/managers

What business problems are you solving with the product? What benefits have you realized?

It is really helpful with the W shaped attribution model and all other attribution you choose to use. The Sales team do trust it

What do you like best?

I like that Bizible eliminates all the siloed, hacked together attempts to pull marketing data together from all your touchpoints. If it just provided you with an omni-channel view of your marketing efforts - both digital and offline - that would be great on its own, but it does a lot more. Most importantly it ties your marketing efforts to revenue. You know what happens throughout the opportunity stages, so you're not stuck with just reporting on marketing activity, you can show real results. I used to have to try and pull this information from multiple source and munge it together. It was frustrating, and didn't give my team the insight they needed to determine what marketing was working best to drive topline revenue. Now it's all in Salesforce.

What do you dislike?

Like many things marketing, Bizible is only as good as you are organized. So there is planning upfront as you define your marketing touchpoints and channels. But you're not left to figure it out yourself. The Bizible team that I've worked with are very knowledgeable and help you get up and running quickly.

What business problems are you solving with the product? What benefits have you realized?

We can finally report on omni-channel marketing attribution. Not just first or last touch, not just digtal - everything. It give us credibility with Sales

What do you like best?

Bizible gives us a very easy way to measure and understand our marketing efforts across different channels. Before Bizible we were heavily dependent on the first touch and there was no way to measure how leads from other channels were assisting a sale from MQL to close. We currently track which content from which channel influences our deals, making it easier for us to invest in the right channels and demonstrate how marketing is influencing deals along the funnel. Bizible support has been responsive and reliable. They have been with us every step of the way to ensure we are getting the best value out of Bizible

What do you dislike?

There isn't much to dislike. With every new system there is some set up and process changes. Marketing channel structure needs to be thoroughly thought through before implementing.

What business problems are you solving with the product? What benefits have you realized?

We were trying to understand how marketing is influencing deals closed with respect to what channel/programs assist the deals.

What do you like best?

Having all the data centralized in Salesforce is huge and gives us a centralized reporting system, instead of pulling data from multiple platforms and trying to piece them together. Customer service has been awesome during the onboarding process as well.

What do you dislike?

For digital channels, it relies heavily on manual UTM work and in a global company, with so many different people involved, consistency will be difficult especially in the beginning. My wish is that they would have a tool built in the Bizible platform that generates URLs for the team based on your company's digital channels (similar to Google's tool, but with limited options based on what's configured in Bizible)

What business problems are you solving with the product? What benefits have you realized?

It ties marketing activities to Salesforce opportunities without relying on Sales to manually attach campaigns and contacts. It also captures information prior to a prospect becoming a lead in SFDC so it is truly end to end. This will enable us to fully recognize how marketing activities impacts revenue.

What do you like best?

I love how much detail you can see in Salesforce when looking at the leads and opportunities. It gives us a really clear picture of how people are interacting with our ads and sites, and what helps push conversions.

What do you dislike?

So far, so good. There's really not much that I can think of.

Recommendations to others considering the product

This is a great attribution tool if you want a bigger picture of how your marketing efforts are affecting your overall sales and success.

What business problems are you solving with the product? What benefits have you realized?

We're able to see a much bigger picture of our marketing efforts and how these influence our overall sales. This helps us to have a clearer idea behind the strategy of what will work and help us to continue improving our results.

What do you like best?

Bizible staff are friendly and responsive, always willing to help out with anything, and happy to go above and beyond standard service levels to ensure that we get our questions answered.

What do you dislike?

I don't dislike anything, I just need to spend more time in the Bizible academy so I can understand more fully the capabilities of Bizible. There's a lot to learn.

Recommendations to others considering the product

Bizible is a great tool for marketing attribution. The team there is always willing to help and they do a good job of helping you implement it and keep up to date with new features and releases. Bizible's user interface is nice and you can customize it so you see what you want to see in terms of touchpoints, revenue, attribution, etc. Their online tracking is really easy to start and very informative. They also have fun networking events, user groups, and other activities to hear from their users and get them involved in the feedback process. We have been using them for a little under a year and they are definitely a great company to work with!

What business problems are you solving with the product? What benefits have you realized?

We are using Bizible for marketing attribution and it's great to see the beginning stages of ROI for our campaigns and the path our leads take prior to opportunities and deals.

What do you like best?

Bizible was easy to setup but is also easy to customize for our specific needs, i.e. custom channel group definitions based on our own UTM strategy. The turnkey integration with Salesforce.com is also a fantastic "feature" since I'm doing more advanced reporting through Tableau and can query/report on the underlying Bizible tables (via SFDC connector) with great flexibility. I'm also confident in the consistency and availability of this critical marketing data, Bizible has been bombproof so far.

What do you dislike?

Very little to dislike so far. Some room for improvement are things like giving the end users (that's me) access to some of their admin tools like the channel rules builder so we don't have to ask our account manager to fulfill changes. Additionally, I would like to see more features around on-site analytics, i.e. on Lead Converting visits, room for a custom "offer" name (besides just URL) would be great so we can build better reports.

What business problems are you solving with the product? What benefits have you realized?

We're solving the elusive marketing attribution challenge, using Bizible to understand the full impact of all our marketing tactics across the deal lifecycle, instead of just relying on traditional first touch or last touch methodology. A small but early success was recognition of the true impact of our display retargeting programs, which are almost by nature ignored in first touch models. Using Bizible we could uncover touch points previously hidden, better understand the ROI of the program and invest appropriately.

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