Chris Bechtel has been a business development, marketing and sales professional for more than 16 years, specializing in helping corporate and agency professionals maximize the results of their new business generation activities through the use of technology. He has helped dozens of organizations including, CarMax, the California Endowment, City National Bank the Los Angeles Opera, Target Corporation, UCLA, and among many others, reach more people online to build long lasting relationships that translate into measureable results. He lectures frequently at UCLA, Cal State University Northridge and at numerous conference and events on the benefits of integrating the web into marketing communications.

Blog Bio:

Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.

Thanks for the insightful post John. How do you feel about freelance writers and where they fit into the process? From my experience a lot of firms have a hard time producing high volumes of quality content.