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Von Dutch is an American multinational apparel brand
named after Kenny Howard, aka "Von Dutch", an American
artist and pinstriper of the Kustom Kulture movement.

The "Von Dutch" nickname was intended to mean "stubborn as a
Dutchman." However, von is not Dutch, but German - for "of," whereas
the Dutch cognate is van.

After Howard's death in 1992, his daughters sold the Von Dutch name to
Michael Cassel and Robert Vaughn. The clothing brand gained popularity in
the US and attracted the attention of celebrities of various celebrities.

The company was purchased in 2009 by Groupe Royer S.A., through its
Luxembourg subsidiary Royer Brands International S.a.r.l.

The famous “flyin’ eyeball" logo....what does this all mean? According
to Von Dutch, the flying eyeball originated with the Macedonian and
Egyptian cultures about 5000 years ago. It was a symbol meaning "the eye
in the sky knows all and sees all." Dutch got a hold of this symbol and
modified it into the flyin' eyeball we know of today. His belief of
reincarnation is tied into the logo that all past lives are watching what
you do in the present. There have been numerous "incarnations" of this
design over the years and it still remains an icon of the '50s and '60s
street rod crowd.