The little Yorkie, whose tiny body could not suffer the Swedish winters, had a talented owner: Ann Gärdsby. Wanting to clothe Manfred in stylish, well-made attire, Gärdsby started to design and make clothing for him. Made like Gärdsby's own clothing, with the best available materials, meticulously, and with style, Manfred's outfits were very quickly noticed... and I guess you might say 'the rest is history.'

Manfred of Sweden (MoS), opened in 2001, has represented the ultimate in haute couture for dogs since then, and Manfred, the inspiration for each design, also became the mascot of the company, with photographs in international newspapers and magazines in the most glamorous dog clothes you can imagine. Manfred of Sweden dog creations have been the focus of museum exhibitions throughout the world, and they are sold in the finest stores.

Manfred has even been in a movie, , (To Make A Poodle). Here he is shown wearing his movie garb at the Stockholm theatre opening with Ms. Gärdsby: