Debut: Original Penguin Launch Denim Line

The folks at Original Penguin give us an exclusive look at their brand new denim line, set to launch worldwide this season. Keeping things simple with just four styles, the brand continue their AW11 ‘speakeasy’ theme with the above promo film and a mix of traditional and heritage denim styles.

The four fits are named the Heritage, the Rogue, the Rockabilly and the Pioneer, and each takes inspiration from a different era of style, ranging from a the skinny-fit Rogue to the relaxed Rockabilly, with the other two falling somewhere in-between, and they’re each available in a number of different washes. The short film above is a great opportunity to see how each of the four styles fits a different persona, and the subcultural influence behind each individual piece.

The Heritage and Rockabilly styles stand out to me, the latter purely down to my fascination with the 50s-inspired subculture it belongs to, and I’d steer clear of the drop-crotched Pioneer in all honesty, but on the whole, this looks to be great little collection. Look out for the new line at Original Penguin stockists, including their Covent Garden flagship, from this month.

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.