INCREDIBLE MACHINES

Kathryn Ferguson

8.0

Idea

7.7

Innovation

7.7

Overall

7.3

Execution

8.0

Design

INCREDIBLE MACHINES

Kathryn Ferguson

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heightened poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.
The film explores the unseen relationship five women have with their bodies and their undergarments. Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean Reid MBE (Founder of Wah Nails), Naomi Shimada (Model and Body Activist), Charlie Craggs (Trans Activist and Founder of Nail Transphobia) and Ruqsana Begum (British Thai Boxing Champion & Designer of Sports Hijabs for Women). Choreography by Wayne McGregor MBE.