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The Outcome Economy

Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

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The Outcome Economy

22 % FOR THE LAST
30 YEARS WE HAVE STALLED AT aggregate efﬁciency - Jeremy Rifkin - «The reason it stalled is that our aggregate efﬁciency maxed out on the Second Industrial Revolution's platform of centralized telecommunications, fossil fuel and nuclear power, and internal combustion transport, and logistics on road and rail.»

.for every process in prodution
and distribution we are burning this planet The period during which human activity has been the dominant inﬂuence on climate and the environment.

ZERO MARGINAL COST THE DIGITIZATION
OF TRANSPORT, ENERGY AND COMMUNICATION By the digitalization of communication, energy, and transport you can manage power and move economic activity across every value chain and create your aggregate energy efﬁciency. - Jeremy Rifkin -

DEMATERIALIZATION http://afﬂictor.com/2015/10/02/america-has-started-to-dematerialize/ «Software, sensors, data,
autonomous machines and all the other digital tools of the second machine age allow us to use a lot fewer atoms throughout the economy. Precision agriculture enables great crop yields with much less water and fertiliser. Cutting-edge design software envisions buildings that are lighter and more energy efﬁcient than any before. Robot-heavy warehouses can pack goods very tightly, and so be smaller. Autonomous cars, when (not if) they come, will mean fewer vehicles in total and fewer parking garages in cities. Drones will replace delivery trucks. And so on.» - Andrew McAfee «We have reached peak-stuff» - A. McAfee

- Benedicte Evans, Andreessen Horowitz
- «The ﬁrst beneﬁt was that you could turn the ship around faster. The second phase is that you would have to build new ships, new ports and new on-shore logistics. And the whole structure of how the shipping industry works kind of changes, and so the freight industry looks different. But the third stage and the thing that really ﬂows across everything is that you move to a global supply chain. Our global eco-system today ould look very different if it wasn’t for containerization and that effects every industry on earth, it doesn’t just affect shipping companies. CONTAINERIZATION

«The business of business isn’t
just about creating proﬁts for shareholders - it’s also about improving the state of the world and driving stakeholder value [customers, employees, partners, suppliers, citizens, governments, the environment» - Marc Benioff, Chairman and CEO of Salesforce - voted most innovative company in the world four years in a row THE OUTCOME ECONOMY

.the growth trap «they’re obligated
to grow by what their debt structure demands rather than by the demand of their market» - Douglas Rushkoff - AND SO COMPANIES USE THE TECHNOLOGY TO UNIMAGINATVILY INCREASE THE EXPLOITATION AND DEPLETION OF OUR FINITE RESOURCES IMAGE BY ROOKUZZ.. ON FLICKR.COM .Corebusiness model & technology III II

the technology is not the
product Current technology is solving barriers in the existing market - if the barriers change the solutions couldchange autonomous intersection traditional intersection

THE OUTCOME ECONOMY «What these
things change aren’t just technology companies, but they transform all of our customers as well. Because they enable different kinds of businesses, they enable these businesses to function in fundamentally different ways.» - Benedicte Evans, Andreessen Horowitz - HELGE TENNØ JOKULL 180360720.NO | JOKULL.IO