Cathryn has been part of two winning World Cup campaigns and is well-versed in how data can be used to inform play on the field.

"I think the data received from GPS units have changed the way athletes prepare and are prepared," she said.

"Match vs training intensity being measured has impacted how training programs are being tailored more for individuals, especially in cricket where it wasn't previously considered."

Through her career, Cathryn has seen the rise of analytics in sport and now uses data in her role as a coach.

"From a coaching perspective I use it to identify the best match-ups," she said.

"I believe it instills confidence in the player when they can see that they have the skills to exploit an opposition player's weakness or nullify their strength."

The datathon will showcase how advanced analytics can transform decision-making in the sports industry, challenging corporate and student teams to analyse large amounts of data under pressure to solve specific industry challenges.

Data will be provided by Tennis Australia, Cricket Australia, AFL and the Western Bulldogs and will be revealed on the morning of the datathon.