Monthly Archives:
July 2015

There’s plenty of evidence, including this blog, that I have a healthy obsession with marketing. Which has worked out well given it’s my profession! I’ve spilled all my marketing geek tendencies in an interview with The Glue. The Glue is a cool little blog that celebrates Wellington’s creative and tech culture. I’ve signed on as their new marketing and event blogger and I’m excited to showcase everything that we have going on in this great city. You can check out the full interview here.

Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more

Love this clever little idea to advertise Top Gear’s “Ambitious but Rubbish” feature. It works well in pedestrian areas, but I also pass one on the way to work, the subtlety is lost when driving by at 100kms!

In the ever accountable world of marketing, agencies can find it hard to get client backing for the big, creative ideas over the more measurable “sure things”. Creativity often comes with an implicit risk. Big ideas often involve a mixture of research, deeper customer understanding and a touch of gut feel. Luckily there’s still some brands who prepared to take a gamble, funnily enough, Lotto is one of those. Read more