Case Study

Daily Action

Mobilizing activists to fight back using progressive organizing technology.

Services

Background

In the wake of the election, millions of stunned Americans felt impotence and despair. One was Laura Moser, a thirty nine-year-old mom who decided to turn those feelings of frustration into Daily Action.

The idea is simple: every day, subscribers to Daily Action receive a brief text message telling them about one quick action. They press the phone number in the SMS text, listen to a short message about the action they’ll be taking, and from there are routed to their member of Congress, a government agency, a business or someone we think needs to hear from Daily Action. It’s quick, it’s easy, it’s effective—and it’s growing exponentially.

Daily Action follows the news cycles closely to determine where we can collectively make the greatest impact, and organize one action every workday to make our voices heard loud and clear. The point is to remove the hurdles from civic engagement.

The movement is powered by Revolution Messaging’s Revere Platform, using Calling,Mobile,Direction and Landing technology to mobilize progressive activists against Trump and the extreme Republican Congress. Our creative team developed the logo and brand to exemplify the urgency and efficacy of the movement.

Daily Action has emerged as a source for people to learn—in quick, easily digestible talking points—about the daily news cycle. Before being connected to the day’s target contact, callers listen to a brief recorded message describing that day’s issue. Daily Action also posts relevant write-ups and news articles on its Facebook and Twitter pages.

2018 Reed Award Winner

Best Use of Mobile Technology

Daily Action

2018 Reed Award Winner

Overall Best Use of New Technology

Daily Action

2017 MMA Smartie Award Winner

Bronze Best Use of Mobile for Social Impact

Daily Action

To join the Daily Action team, users simply text the word DAILY to the number 228466.

250+

thousand members - and growing.

3.2+

million connected minutes to date.

10,000

average calls per day after the inauguration.

1+

million total connected calls.

Outcome

In just a few months, Daily Action connected 1 million calls totaling 3.2 million minutes fighting President Trump’s policies and appointees – that’s equivalent to 6.24 years. And those numbers grow every day.*

The media attention should come as no surprise. Daily Action callers have contributed to victories such as defeating ExxonMobil’s request for a sanctions waiver so that they could drill for oil in Russia; over 40,000 calls for Bannon to lose NSC seat; Republicans walking back their plans to gut the Congressional ethics office; Congressman Darrell Issa calling for a special prosecutor to look into Russia ties on the same day Daily Action connected nearly 19,000 calls to the House Judiciary Committee urging a special prosecutor; Attorney General Sessions recusing himself from the Russia investigation the same day Daily Action connected nearly 20,000 protest calls on his Russia ties; Trump’s first nominee for Labor Secretary, Andrew Puzder, withdrew his nomination after losing support from Senators on both sides of the aisle after Daily Action connected over 35,000 calls to Congress to fight the nomination; and delays to several confirmation hearings. Actions have been shared on social media hundreds and thousands of times. Daily Action has connected 195,980 calls for 658,614 minutes to protect Obamacare, including 109,095 constituent calls to the U.S. Senate for a total of 357,105 connected minutes. Calling has put all representatives on notice for 2018.

Most important, Daily Action has built an army of activists – and it’s growing every day. Tens-of-thousands of dissatisfied, under-represented people were looking for an opportunity to finally act, and by texting a few characters to the Daily Action shortcode, they’ve found it.