Advertisers paid $4 million-plus for the privilege of reaching the biggest TV audience of the year in Super Bowl XLVIII. Did they get their money's worth?

Not so much in these cases. Here are Zap2it's picks for the worst ads of the 2014 Super Bowl; come back throughout the game for a refreshed list, and also see
our picks for the best ads.

Pregame dishonorable mention - Ford: James Franco IS Rob Riggle

Usually when an ad airs twice in a row during a TV broadcast, you assume it's a mistake. Ford did it on purpose with its Rob Riggle-turning-into-James Franco ad for the new Fusion just before kickoff -- and it still seemed like a bad idea.
-- Rick Porter

Maserati: Strike

Up until the product reveal, Maserati's ad was a gripping piece of TV, with the young narrator delivering a stirring David-and-Goliath kind of speech over some striking imagery. Then it cut to shots of a car whose base price is more than the average American family's annual income. Nope.

Ellen DeGeneres likes to dance. This is nothing new. Her cheesy mugging in Beats Music's ad for their new streaming service feels tired. Her bear people co-stars? Nightmares. Please no replays of this.

When Chrysler started its "Imported from Detroit" campaign a few years ago, they were bold and striking ads. Now, though? TYhey're just getting a little bit old. Bob Dylan's participation this year is cool and all (unless you're a Dylan purist, I'm guessing), but it's just more of the same. And that "Let Asia assemble your phone" line? Yikes.