There’s no quick answer when solving the loyalty equation, but with business travelers today carrying an average of 2.68 devices, digital and mobile services certainly need to be part of the mix. Guests are increasingly turning to mobile to get more value out of their travel experiences, from booking hotels online to checking social media reviews.

Many of the major brands, including Marriott, Starwood, Hyatt, and IHG, are all turning to guests to shape the future of hotel design. In an era of consumer-driven products, hotels are viewing guests as valuable information centers.

In a recent Hospitality Trends article they share top data analytics trends, challenges, and opportunities in the travel industry. We’ve summarized how you can amplify your business with analytics below.