WASHINGTON, May 14, 2013 /PRNewswire/ -- Dr. Stephen Wendel, Principal Scientist at HelloWallet, announced today he will publish a book this Fall. The book, entitled Designing for Behavior Change, will be published by O'Reilly Media, which spreads the knowledge of innovators through technology books, online services, and tech conferences.

Designing for Behavior Change draws from the experiences that Dr. Wendel has had conducting research on savings behavior at HelloWallet as well as the best practices of behavior change-driven companies in non-financial industries. "HelloWallet is a market leader at working where the rubber meets the road of applying Behavioral Economics to product development and everyday life. They are busy generating knowledge as well as applying it," says Jonathan Zinman, Behavioral Economist at Dartmouth College. "I look forward to learning more from Dr. Wendel and the HelloWallet team."

In Dr. Wendel's groundbreaking book, he will offer insight into how the mind makes decisions and provide for the first time a framework for how to design, build, and test products that help individuals change their daily behavior and routines. The book will focus on best-in-class products that help people achieve results in areas of their life that they have previously struggled with, such as exercising more and building up savings.

A practical how-to book, Designing for Behavior Change is written for those who are intent on learning how to help consumers change their behavior or are currently building products themselves, including program managers, designers, product managers, data scientists, and entrepreneurs. To receive a first look at Designing for Behavior Change and provide your feedback, email GetTheBook@hellowallet.com.

ABOUT DR. WENDEL Dr. Stephen Wendel is a behavioral social scientist and simulation modeling expert. Dr. Wendel serves as the Principal Scientist at HelloWallet, where he conducts original research on savings behavior and coordinates the research efforts of HelloWallet's advisory board. He holds a BA from U.C. Berkeley, a Master's from Johns Hopkins-SAIS, and a PhD from the University of Maryland, where he analyzed the dynamics of behavioral change over time.

ABOUT HELLOWALLET HelloWallet is the leading provider of behavioral technology applications that improve the performance of organizations by providing independent guidance that aligns corporate spending with human capital needs. HelloWallet is headquartered in Washington D.C. and is backed by Morningstar, Inc., TD Fund, Grotech Ventures, and Revolution LLC. For more information, please visit www.hellowallet.com or call 866.55.HELLO.