SuperAwesome teams with Topps for limited edition Box of Awesome

SuperAwesome, the European kids’ marketing platform, has teamed with Topps to launch a limited edition Box of Awesome.

The Topps Box of Awesome will be exclusively available to all kids participating in the Topps Swap and Play Tour running across the UK and Ireland from April 5th to 17th.

The limited edition box will contain the Official England World Cup Sticker Collection, England Match Attax cards and Topps World Stars Match Attax in addition to the Kyle Walker limited edition gold card.

Topps’ Swap and Play tour is expecting to attract over 30,000 Topps fans from across the UK and Ireland and will offer each the chance to meet Premier League and SPL players, swap cards and stickers and pick up their Premier Membership card for the SuperAwesome Club.

Rod Pearson, marketing director at Topps Europe, said: “We are delighted to offer our young collectors and existing Box of Awesome members the chance to enjoy an exclusive Tops Box of Awesome.

“Having worked with the team at SuperAwesome for over 12 months, we are fully aware of the excitement the boxes generate, and what a unique opportunity they represent to sample and trial products.”

Launched in 2013 by SuperAwesome, Box of Awesome is a box of toys, books and collectibles distributed to over 20,000 kids every month with a waiting list that exceeds 200,000.

Marina Kenny, VP production for SuperAwesome, added: “Box of Awesome has grown in to the most successful discovery channel for brands in the UK’s youth market, far beyond what we ever expected.

“Launching this dedicated Topps Box of Awesome is an exciting new step and we can’t wait to see how kids in our ecosystem react.”

The deal marks the first licensed partnership to be secured ahead of the studio's upcoming 40th anniversary in 2016, during which Aardman will celebrate the milestone with a collection of limited edition merchandise.