Tag : ad units

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master. Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 4 Brands […]

The recent shift from branding dollars to direct response ad spend proves something that performance marketers have known for some time: Return on investment is everything. With Facebook’s Dynamic Product Ads, digital marketers can create a highly personalized catalog for modern-day customers who are frequently on the go — just one more way to boost revenue by increasing relevance. Growing ROI with Dynamic Product Ads and Nanigans As people spend more time using smartphones, the ability for retailers to reach and […]

Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers. This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post-click. These units have received a lot of attention from clients here at Nanigans, and we’ve observed some notable trends in terms of how advertisers are defining the market. 1. Performance […]

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing 3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]