White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result,Black hat SEO is the use of techniques that are unacceptable to search engines,Many people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.

Well there are two types of SEO techniques 1. White Hat and 2. Black HatWe always use White hat techniques to do SEO for any website, white hat follows Search Engine guidelines to make link building.Black hat is irrelevant technique to get ranked on serp's.

To improve a Web page's position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page.Most search engines use computer programs called spiders or crawlers to search the Web and analyze individual pages. These programs read Web pages and index them according to the terms that show up often and in important sections of the page.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

Optimizing your website in an ethical way and following all the Google guidelines is known as White Hat SEO. All the OFF page SEO activities done in order to improve the ranking and traffic are also done in an ethical way.