It is possible that if you don’t own a business, you may be unaware that Facebook and other social media sites are useful for things other than sharing pictures of your kids playing on vacation.

But for those of us inside the marketing world, we know there’s an undercurrent that takes social media to a much higher level of communication. If you know how to use the right tools, social media has the potential to take your business into another world.

Having a strong social media marketing strategy that optimizes its effectiveness will dramatically increase your reach. Each time you use a social media channel as a vehicle for content from your website to reach your target audience, you are building more and more visibility all over the web.

How Social Media Beefs Up Marketing Strategies:

1. Social media signs boost the search engine optimization for your site. The larger number of people who share your posts, the higher up your business name goes up in the search result results.

2. Social media users can do advertising for you-and for free. The bigger your social media marketing strategy is, the better your chances are of your followers interacting with your page. That interaction is then seen by their followers, who will then be in touch with your business as well. It’s the two clichés “The more the merrier” and “It’s all in who you know” working together as one.

3. People are shopping and purchasing goods online more than ever. Social media puts you right where they are shopping. Surveys have shown that a larger percentage of consumers are spending an average of 37 minutes per day on social media. That’s a significant amount of time you could potentially reach them, right when they are the most likely to make a purchase.

The potential social media offers your business is priceless, and it is growing by the day. To find out more about implementing a social media marketing strategy into your marketing plan, set up a brainstorming session with the team at Susan J. Campbell Copywriting Solutions and let us help you expand your reach.