As I have said before, the modus operandi of AMI, MWI, AMHC, etc., is the same; target vulnerable consumers (erectile dysfunction, overweight, obese, diminished libido), suggest a similar program (spurious laboratory tests (at taxpayers’ expense) to give a veneer of respectability and justify “individualised” treatment), make extravagant (and unsubstantiated) claims, and sign people up, extracting a large amount of money up-front.

The result is that consumers continue to be ripped off and have their health put at risk from inappropriate investigations and prescribing.