Avon has named burns survivor and Changing Faces ambassador, Catrin Pugh, as a model for their latest beauty campaign.

It comes after the cosmetic giant pledged to be more inclusive when it comes to its campaigns - starting with the the latest 'Perfect Nudes' launch, which will see a collection of nude lipsticks hitting shelves on March 15th.

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The 25 year old from Wrexham, north Wales, suffered 96% burns after the coach she was travelling on in the French Alps burst into flames back in 2013.

Though not expected to survive the ordeal, Catrin began to slowly rebuild her life and today she's proud to be challenging beauty stereotypes by modelling for the lipstick campaign.

“For people with a visible difference, the beauty counter can be an intimidating place to go, because most brands champion traditional beauty ideals. I love make-up, but the experiences I had at beauty counters following my accident made me want to hide away," says Catrin.

"Through featuring in the campaign, I want to send out the message that it’s ok to be different, and that true beauty is about being proud to be yourself.”

Catrin joins a host of other diverse celebs and influencers who can be seen wearing their own favourite nude shade from the range.

Love Island star Megan models Avon's nude lipstick

Love Island star Megan Barton Hanson is one of those names, as well as Great British Bake Off winner Candice Brown and 60-year-old Instagram star Grandmother Pukka (Lucia Whitehouse).

You might recognise a few famous faces in the campaign line up

The movement to be more inclusive is being spurred on after new research by Avon found that found 80% of women claim to feel too much pressure from media to feel perfect, and 60% feel pressured to meet a certain beauty standard.

The company also announced a new global initiative today, Stand4her, which aims to tackle some of the barriers which hold women back - one being looking different.