Nestle Aims at Diabetes Niche

Swiss food giant Nestle SA, known around the world for its candy, ice cream, soft drinks and frozen meals, is aiming a major new marketing push at diabetics.

Under a sponsorship deal with the world's largest food company, the American Diabetes Association will send information and advertising for certain Nestle products to its members and others seeking dietary advice, in exchange for an undisclosed fee. Nestle is reducing the sugar...