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Podcasting is dramatically on the rise. You know this; you're listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers to reach their audiences in a new, highly personal way.

In this episode of the Marketing Cloudcast, join us as we go "meta" with Brian Peters, host of the Science of Social Media, about whether or not a podcast belongs in your marketing strategy, how to get it off the ground, and how to create episodes your customers will love

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer.