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Change is coming, as Microsoft is introducing new and extended support and service requirements for direct sellers. These new conditions will come at considerable cost to some partners - financially and in both time and manpower.

Download now to understand how the Microsoft CSP changes will impact your organisation.

To grow, to remain relevant to the customers, and to remain profitable, IT channels (in all their forms) will have to master a number of business model transformations in the cloud and digital transformation era. Read more to learn about the key transformations that IT channels will need to address, in order to bring new capabilities to customers and be successful in the future.

Reselles to benefit from brand push behind new consumer product

Trend Micro is plying its SMB resellers with free licences of Titanium AV to
help seed the market for its new consumer brand.

Launched at the start of September, Titanium AV represents the anti-virus
giant’s first concerted push into the retail space. The product is already
stocked by big names including Currys, Argos and Amazon.

Resellers are being offered a free Titanium licence for every seat they sell
of Trend’s Worry-Free Business Security SMB offering. They can use the freebies
themselves or offer them to clients.

Caroline Hodson, head of UK channel sales and marketing, said Titanium is 90
per cent cloud based, which makes the product light and quick.

“The consumer landscape has such a predominant market leader in Norton that
breaking into it is tough,” she said. “But we have bided our time and waited for
Titanium as it is by far our best consumer product.”

Under the promotion, which runs until 8 Nov­ember, resellers would net £637
worth of free Titanium product on a typical 25-user Worry-Free rollout, Hodson
said.

“It is tough out there and anything that helps SMB resellers earn more margin
is a good thing,” she added.