Introduction

A website re-design and re-build is a massive project for any
organization. The consequences of making mistakes during the
process are too great a risk to overlook.

Clarity of expectations and outcomes is crucial for
organizations overhauling their sites, and agencies doing the work.
The importance of thorough planning cannot be overstated. It
benefits both parties, resulting in a smoother process and an ideal
website.

For any agency, there are two major risks with any re-build
RFP:

Has the organization come to a foregone conclusion about what
they need for a website re-build without doing the preliminary
research?

Is the organization willing to put in the time, effort and
budget that they need to produce the results they want?

An organization typically has two major concerns with their
agency:

Is the agency's proposal going to produce what we want?

Is the agency's plan and budget appropriate for this
project?

But what do agencies need to know to be successful?

What can organizations do to prepare?

This guide can help you answer both of these questions, and make
sure you're getting the best possible results.