The exhibition focused on the architecture of Pietro Belluschi ( 1899 - 1994 ) as one of the leading proponents of Modernist architecture in the Pacific Northwest.

The exhibit took place at the Oregon Historical Society Museum. The exhibition featured models, artifacts, a Frank Lloyd Wright personal letter to Mr. Belluschi and a photographic history of this regional icon.

The challenge presented to A/D by Adidas International was to create a traveling interactive experience which would effectively communicate the “feet you wear” design philosophy, technology and benefits to a diverse audience. Our approach to this problem was to create a “feet on” interactive experience which would serve to inspire the individual to think more about their feet and how they interact with various terrain.

A modular frame floor system was developed which induced the participant to remove their shoes in order to fully interact with the experience. Each technology (traction, torsion, cushioning) was abstractly translated into a sensory experience. Additionally, the design incorporated DVD/video and vertical banner elements which further enhanced and explained FYW technology creating even greater impact and understanding.