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Top 5 ways to find more customers : an overview of local food marketing guides

We’ve been asked the question a fair bit recently by people & organisations around the world who are distributing food locally. What with tough harvests in the UK, the supermarket price wars in Australia, the food stores the size of small towns in the US, austerity measures in Europe, and the gradual rising awareness of the benefits of local food in New Zealand – it can be tough to find new customers.

We decided to pull together our own e-book on this topic, but in the meantime, here’s a couple of sites which could be useful to get you started.

Community Involved in Sustaining Agriculture (CISA) – as part of the ‘Be A Local Hero’ program, have developed a Marketing 101 for farmers and local food distributors. You’ll find a link to a PDF download – it’s a fairly in-depth guide to everything from establishing a brand, to working out new channels for your business.

Social Enterprise London (SEL) – many local food distributors are looking for triple-bottom line impact, and could benefit from the great resources that SEL create. Whilst not specifically focused on local food, they do have some good guides to smaller, more impactful business.