Squidoo to limit number of outbound links to the same domain

Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain.

What does this have to do with publicity? Plenty.

Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page rank of 7/10. You can create a Squidoo lens on one or more topics and share content such as articles, videos, photos and other resources.

Most lensmasters include outbound links to their own websites which is fine. I’m guessing that too many lensmasters have been including too many links to their own sites, thus generating too many reader complaints to Squidoo.

I’ll be going over to Squidoo later this week to update my own content and count the number of links at my own lens on how to get publicity. Lensmasters who don’t comply can have their lenses removed. All that hard work down the drain! Don’t let that happen.

About Joan Stewart

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity to promote their expertise. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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It’s not surprising that they are doing this, just that it took so long. Whenever a good thing comes along, there will be those that try to abuse it. And Squidoo is just trying to make sure their site stays authoritative in Google’s eyes otherwise their rankings and traffic will plummet if deemed a haven for spam.

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