Totally agree. I hate the short form "app" for totally different reasons which I won't get into. But on the subject of ubiquity that you bring up, it's also pretty disturbingly misleading with, for example, job applications... it's just a poor term, one that clearly the marketing departments just stuck to. All because apparently they think the population can't handle much more than a three-letter word the amazing variety of a whopping two different, distinct letters.

Totally agree. I hate the short form "app" for totally different reasons which I won't get into. But on the subject of ubiquity that you bring up, it's also pretty disturbingly misleading with, for example, job applications... it's just a poor term, one that clearly the marketing departments just stuck to.

Yeah, not to mention that you can get not only apps there, but also games, movies, books, etc. It's almost as bad as 'iTunes' in that regard.