Upon receiving the creative brief from my design director of this project, I concluded (and later confirmed with Seth) that the most important keywords for Barteg are affordable, comfortable, cozy, new and fresh.

This week, I was assigned to do 30 logo sketches first for Barteg. I sketched out the logos with several different approaches and style. Since it is targeted for the lower-economy class, I have to remember that it cannot look too sophisticated.

From these sketches, Seth liked the approach number 28 the most.

I began to develop the logo digitally and the visual identity as well.

Color feels too A&W -ish. More variation needed. Will do more sketches on the stationeries layout.Color scheme proposed by Seth

Having finished the logo sketch, I now was assigned with the environmental sketch of Barteg.