The tall buildings of Haifa University and the Naveh Nof residential Tower in Bat Yam were lit up in pink Tuesday night in solidarity with an international breast cancer awareness campaign.

The effort is sponsored by the Israel Cancer Association and cosmetics maker Estee Lauder, and seeks to encourage Israeli women to get regular mammograms and breast exams to prevent breast cancer.

A recent report by Israel’s Health Ministry showed that the risk of breast cancer is rising among Jewish women in Israel, with 1 in 7.5 at risk of developing it. Rates among Arabs are dropping.

Over 200 buildings around the world are taking part in this year’s campaign, including the Empire State building, Buckingham Palace, and the Sydney Opera House.

In 2010 the walls surrounding the Old City in Jerusalem were lit up in pink for that year’s breast awareness campaign.

About the Author:Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.

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