In Amsterdam, a plastic-free aisle created by a grocery store is being celebrated by environmentalists and others on social media.

Ekoplaza's "plastic-free" aisle offers more than 700 items not wrapped in plastic, according to The Washington Post. Some products are encased in a material that looks like plastic but is actually a biofilm that breaks down in a home composters in about 12 weeks.

Foods — from meat, rice, sauces, milk, chocolate, yogurt, and fresh fruit and vegetables — are enclosed in glass, metal, and cardboard containers that can also be composted, the Post reported.

Ekoplaza plans to roll out the eco-friendly, plastic-free aisles in all 74 of its locations. Its store in The Hague will have the next plastic-free aisle in June, the company announced.

"Plastic-free aisles are an important steppingstone to a brighter future for food and drink," Ekoplaza chief executive Erik Does in a statement, according to the Post.

According to Dutch News, the Ekoplaza organic supermarket is attached to the Jan Pieter Heijestraat store and the idea of the plastic-free aisle is an initiative of British-based campaign group A Plastic Planet.

Sian Sutherland, cofounder of A Plastic Planet, told Climate Action that the aisle is "a landmark moment for the global fight against plastic pollution."

"For decades shoppers have been sold the lie that we can't live without plastic in food and drink," Sutherland said in the statement. "A plastic-free aisle dispels all that. Finally we can see a future where the public have a choice about whether to buy plastic or plastic-free. Right now we have no choice."

The Guardian last year quoted one study that found that, of the nearly 7 billion tons of plastic waste generated in 2015, only 9 percent was recycled and 12 percent incinerated, while 79 percent piled up in landfills or the environment.

"We are increasingly smothering ecosystems in plastic and I am very worried that there may be all kinds of unintended, adverse consequences that we will only find out about once it is too late," Roland Geyer, from the University of California, Santa Barbara, told The Guardian last year.

I think they should have the entire supermarket plastic free, but an aisle per store is a start! I only buy loose fruit n veg and as many non plastic packeds good as poss. So if a store opens plastic free aisle near me it will persuade me to shop there instead of others