Gwyneth Paltrow has landed herself another job being named the new brand ambassador for classic handbag line Coach. This new international campaign will mark its 70th anniversary for the brand and will launch this fall and next spring.

Paltrow says:

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag.”

Let’s face it. The whole internet is cram-packed with awful selfies. It’s true! Most of us can’t help but giggle as they pop up in our feeds – and we’re usually quick to scroll on without ‘hearting’ it!