AppAudiences

Skydeo AppAudiences Overview

Many app publishers are used to creating mobile segments from their own 1st Party Data. The most common segments include

Daily Active Users

Monthly Active Users

Users who have made an in app purchase or subscription

Users who have reached a certain level

New installs

Inactive users in the last 7 days, 30 days, etc.

Skydeo AppAudiences enables app publishers and advertisers the ability to create unique mobile segments (AppAudiences) based on the adjacent apps installed or used on mobile devices. AppAudiences may use the Skydeo AppGraph to find apps that over-index or have high affinity for a specific target app.