Myself, Josh Brown[2], and our entire team have decided to spin out as a stand alone firm. Effective today, we are an investment advisory firm registered with the Securities and Exchange Commission. We are fiduciaries focused exclusively on asset management and wealth planning.

This has been in the planning stages for quite a while. We have a variety of fantastic ideas lined up that will allow us to bring our unique brand of investor education, services, and information directly to our readers.

We have a number of projects in the works. We believe these will help you as investor — whether you are a client of ours or not.

Our primary goal remains serving our clients’ interests: The only reason any service firm to exist is to satisfy its clients’ needs. Managing risk, analyzing opportunities, generating returns, and communicating our viewpoints are what we do for the benefit of our clients. If it does not further the interest of the clients, it has no place in our shop.

However, we believe that it is way past time to Rethink Traditional Beliefs: For way too long, our industry was run on unproven assumptions, myths and false beliefs. It is time for a more empirical approach. Any set of market beliefs has to be based on more than a hunch, they must be also backed up by data and hard evidence. Unfortunately, this is not what much of traditional Wall Street does.

Last, we want to pursue the truth, wherever it takes us. This means investigating to the best of our abilities the data that underlies the market; the policies of the various institutions that impact those markets, including Central Banks, Congress, the SEC, and public companies themselves. The pursuit of Truth has not been a traditional Wall Street value, but it is one of ours. If that means we are, to use a word that has become cliched, Disruptive, so be it.

Our core values include Transparency, Honesty, Integrity. Its how we have presented ourselves over the years, and its how we believe we should run a money management firm. The clients should know exactly what we do, how we do it, and what it is going to cost them.

We have more announcements coming up over the next few weeks that you will find intriguing. Stay tuned . . .