ETI Converting Equipment, Boucherville, QC Canada, has announced the opening of its Pressure Sensitive Product Development division. Equipped with a laboratory for developing and testing products that constitute a PS label, the new division is designed to propose to ETI customers products that will enable them to develop new markets and be more efficient in existing markets.

Frederic La Brie, COO, heads the new division. He will be assisted by chemists and engineers recently hired. “ETI brings a turnkey solution to label printers; the equipment, the raw materials, the know-how, the QC and now the product development are all important for a successful vertical integration” says La Brie. “We must respond to our customers, who, by acquiring ETI machines, want to differentiate themselves by producing innovative products while increasing savings made with the ETI technology.”

In its new division, ETI will emphasize the technology and chemistry side of the ETI "alternative" to large converters. One of its goals is to bring forward the inline printing and coating technology of its equipment.