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Key Takeaways

Qualcomm Vuforia is a software developer kit focused on AR a...

Company History

Founded in 1985, Qualcomm is a leading global semiconduct...

Technology Summary

Vuforia is an augmented reality software development kit ...

Product/Service Offerings

Vuforia is essentially software for computer vision. It...

Strategy and Target Markets

Vuforia has applications across a number of domains, most...

Competitive Positioning and Value Proposition

Qualcomm Vuforia differentiates itself by offering a soft...

Key Competitors

Direct Competitors: Unity, Vuz...

Key Relationships

Vuforia is used by 36 of the Interbrand 100 brands as of 2Q 2015. Additionally, Vuforia has a network of 140,000 developers that have contributed to an estimated 15,000 applications developed. Specific top application developers include: Guinness World Records, Hot Wheels, LEGO, Lowe’s, McDonalds, Samsung, Toyota, and Sesame Street.

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