MACON, Ga. -- Anyone looking to make a big hit with their loved ones this Valentine's Day should know that candy, flowers, teddy bears and greeting cards are in demand over items like jewelry this year, according to the National Retail Federation and Prosper Insights & Analytics.

It all comes down to showing significant others that their loved ones care, rather than making a statement with expensive gifts.

According to the survey, consumers have been spending less on Valentine's Day gifts, with total spending expected to reach $18.2 billion, down from $19.7 billion in 2017.

Macon resident Bill Reeves said that there is no point in breaking the bank.

Reeves said, "Why get in debt for something when you can simply show that you care?"

Steve Amerson, co-owner of Jean and Hall Florists said that sometimes the temporary can be sentimental.

"I think flowers are romantic because they are temporary and they don't last," he said.

Amerson said that the volume of calls for Valentine's Day orders is at an all-time high. He believes that the survey's statistics apply more to corporations than small businesses.

Marshall Hughes, another Macon resident, said that spending less is not acceptable.

"If a female is accepting something less every year from the same guy or husband, whatever, you need to check him because he needs to know better. Do better or stay the same," he said.