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AppSumo Review: Brand Perception with Grasshopper.com

November 26, 2011

It's time for another AAppSumo Review! This Action Video's headline was "Grasshopper.com got big through extremely creative marketing, learn the tactics" and led in with a story about Grasshopper's Jonathan Kay getting kicked out of SXSW by police. That's attractive to me, so I bit.

To be honest, I didn't read through all the rest of the description before I clicked "BUY NOW", and in hindsight, I may not have purchased it if I had read all the way through. I thought that I had a good handle on "brand perception", and figured that I'd eventually watch it when I had some downtime to kill.

As luck would have it, I was visiting Crested Butte for the Thanksgiving weekend and found myself alone at the house on an elliptical with some time to murder. I started the video.

Jonathan Kay is a funny fella. He and Paul Hontz kept up the energy throughout, and it paired nicely with my workout. Grasshopper.com, of virtual phone system fame, is a company that I am familiar with, but I didn't know much of the specifics of their growth and corporate culture. I enjoy AppSumo's Action Videos for the insider's look not just at issues facing startups and tech-folk, but at the companies and people that make up the sector. Jonathan walked us through A WHOLE BUNCH of practical examples and solid knowledge about how to exploit brand perception to promote and convert. It was very interesting stuff.

Brass tacks: I was pleasantly surprised by this one. I had a blast and walked away with a few ideas for how to firm up the ways that customers (potential and current) interact with Denver Seitan Company. The video was 41 minutes, but it went by super-fast. Using my arbitrary ratings system, I'd give this one 8/10 magical glowing stars of fury.