Just when you thought it was safe to buy a 4K TV, the 8K TVs are here.

The reveal comes on the tail of Samsung announcing an 8K QLED TV earlier this year. While these 8K TVs (which have a purported pixel resolution of 7,680 x 4,320, compared to an HD TV's 1,920 x 1,080) are not exactly new—there have been 8K TV prototypes since the early 2010s—the newly revealed OLED is, in fact, the world's first 8K OLED.