Practical eCommerce to Launch Webinar Series

Practical eCommerce will soon launch a free webinar series. The webinars will address topics most helpful to small and midsize ecommerce merchants. Armando Roggio, Practical eCommerce’s Contributing Editor and a seasoned ecommerce merchant and developer, will moderate them.

“Our mission here is to genuinely help smaller online merchants,” says Practical eCommerce Publisher Kerry Murdock. “We feel the webinar series is a natural continuation of that mission, and Armando is particularly well-suited to moderate them. We’re very excited about getting it all going.”

Companies that offer products and services to ecommerce merchants will sponsor the webinars. These companies, who are expert in many facets of online retailing, will pay Practical eCommerce to participate and lead the webinars. The companies hope to educate webinar participants and also interest them in their products and services.

First Webinar on June 9

The first webinar is Tuesday, June 9, 2009, from 3:00 pm to 4:00 pm Eastern time. The title is “7 Key Strategies for Improving Online Merchandising.” The sponsor is Infopia, a leading hosted ecommerce platform for small to midsized businesses. Staff of Infopia will discuss ways to grow conversion rates, increase multi-product purchases and generally increase sales through creative product merchandising.

Participants attend the webinars via their computers by logging in to Practical eCommerce’s webinar provider.