Richard Hilleman, Chief Creative Officer at major video games studio
Electronic Arts, is set to deliver the opening speech at this year’s TV
Connect (formerly known as IP&TV World Forum). Hilleman will
kick-start the three-day conference and exhibition, which is now in its
ninth year and will place a real focus on the evolution of online gaming
within the converging connected entertainment ecosystem.

Hilleman is a champion in gaming and has spent over 20 years developing
products for Electronic Arts, as well as driving the EA Sports brand
forward. Working closely with game designers, he has spear-headed the
production of hugely successful games, including Madden Football, which
has been described as the best-selling title in the history of games
across North America.

TV Connect’s focus on gaming is resonated by Hilleman’s opening keynote,
which will throw a spotlight on championing the role of gaming in the
evolution of connected TV. Hilleman will also form a keynote panel
session that will explore the key role of new players in driving the
user experience. This will also include participation from fellow
industry leaders, Pascal De Mul, Global Head of Partnerships at Spotify,
and Jeff G Weber, President of Content and Advertising Sales at AT&T.

Hilleman comments on gaming’s role within the evolving connected
entertainment ecosystem: “Connected TV has several advocates driven by
different goals. In the US and Europe, it is trying to gain attention on
a screen that has a lot of other content already, including a gaming
console. In this case, the connected TV market will need to find a hole,
or displace an existing business. In some other territories, there is
more open space for connected TV to find its own place and define its
own value proposition.

“This is a fast-moving business with a particular collection of gaming
technical assets, and creative processes. It will be a learning curve
for everyone,” concludes Hilleman.

This year the event includes a free Gaming Connect session on Day One as
part of the Connected Innovation Theatre, further echoing the show’s
theme. Here visitors can learn about the opportunity that competitive
entertainment offers service providers, operators, content providers,
gaming developers, social media networks and publishers. Vendors are
also welcome as latest developments will be revealed on how delivery
space, cloud innovation and gaming networks can help enhance the
real-time experience in a multiplatform world.

Gaming partners already confirmed to support the event include TIGA,
International Game Developers Association (IGDA), Develop
Magazine, Pocket Gamer and Branded Entertainment. IGDA’s Executive
Director, Kate Edwards, highlights the importance of the event: "As
gaming becomes more widespread across demographics, geographies and
platforms, the IGDA welcomes the opportunity to partner with the Gaming
Connect event at TV Connect. Broadening the horizons of our membership
and strengthening our connections beyond the core game development
community is invaluable to us."

The event will take place at the Olympia Exhibition Centre, London on 19
– 21 March 2013.

To view the full event programme and register for TV Connect, please
visit http://www.tvconnectevent.com/.
Alternatively, keep up to date with the event on Twitter @tvconnectevent
or by using #tvconnect.

About TV ConnectFormerly known as IP&TV World Forum, TV
Connect is part of the TV Connect World Series and provides a unique
opportunity to meet and network with the global connected entertainment
community. The event continues to have a truly global reach attracting
senior level executives from all 6 continents, with 2012′s event having
83 countries in attendance.

About Informa Telecoms & MediaInforma Telecoms & Media (www.informatandm.com)
is the leading provider of business intelligence and strategic services
to the global telecoms and media markets. Driven by constant first-hand
contact with the industry, its 90 analysts and researchers produce a
range of intelligence services including news and analytical products,
in depth market reports and datasets focussed on technology, strategy
and content. Informa Telecoms & Media also organises 125 global annual
events, attended by more than 70,000 executives worldwide.

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