Newington, N.H. – SIG SAUER, Inc. is pleased to announce the hiring of Joel Harris as Director, Media Relations & Communication. Harris will be an integral part of the key initiative leadership team responsible for managing all aspects of media relations. He will also be responsible for the management of SIG SAUER’s shooting sports initiatives and Team SIG, which include world class professional shooters Max Michel and Lena Miculek. Harris will report to the Vice President of Marketing Allen McCormick.

In this role Harris will be responsible for overseeing communications to the media, including preparation of articles, press kits, press releases, and other content initiatives as well as shooting sports management. Harris will ensure that the company protects and promotes its image in a proper, coordinated and consistent manner, across all forms of media.

“We are excited for Joel to join the SIG SAUER team,” said Allen McCormick, Vice President of Marketing. “This is an exciting time for SIG, and I look forward to leveraging the vast industry experience Joel brings, in conjunction with his collaboration in pushing and evolving our team to new mediums, channels, and how SIG SAUER tells our story.”

Harris comes to SIG SAUER with 20 years of industry experience and has held the titles of Head of Global Public Relations, Brand Manager, Marketing Manager, International Sales Manager and Key Accounts Manager, to name a few. Harris also has product development and product management experience including inventor of patents in both the shooting sports and archery industries.

“In my comprehensive and successful career, I’ve had the pleasure of working for some of the industry’s biggest brands, both domestically and internationally, working for the iconic SIG SAUER brand is definitely the pinnacle of my career,” said Joel Harris, Director, Media Relations & Communication.

SIG SAUER, Inc. is The Complete Systems Provider™, leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER® brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among many of the world’s elite military, government and law enforcement units as well as responsible citizens. SIG SAUER offers a full array of products to meet any mission parameter, including handguns, rifles, ammunition, electro-optics, suppressors, ASP (Advanced Sport Pellet) airguns and training. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with more than 1,600 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, please visit on to sigsauer.com.