Reinforce your PPC campaign with the expert audit service

Spent money on a pay per click strategy and got no results? Let our committed specialists complete a PPC audit for your project, find the gaps, and then steer it toward success and greater profits.

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Let us set your PPC campaign straight

PPC campaigns are known to be one of the most effective means of online marketing. They deliver results within the first month and so vividly prove their effectiveness. However, strategies with a dislocated target tend to show less progress and bring fewer ROI, hence waste the money invested in the progress. Many businesses at this point throw PPC away and forget about its power, while WiserBrand asserts: there are ways to recover any unhealthy PPC campaign.

Pay per click audits were developed to keep an eye on the PPC operations. Audits allow for staying on track and controlling utilized PPC methods. Our team of dedicated online professionals knows about the power of PPC audits and sees the common mistakes businesses make with pay per click campaigns. So as a PPC company, WiserBrand offers professional PPC audit services to guarantee that your campaign is set straight toward waste minimization and ROI increase.

Work with WiserBrand and win the ranking back

With our expert team, you will get a five-step service starting from the initial interview and ending at the final discussion and explanation of the received numbers. However, these are three basic components that are included:

Analysis. Our team provides the full scope analysis for any type of company, such as account structure and settings, conversion tracking, the use of advert extensions, AdWords scripting, API, and CRM integration, search query analysis, and many more. Yet, we always ensure to investigate only the areas related to and essential for your business.

Verification. Cyber Gurus will verify existing installed conversion and tracking code to ensure they run properly. We will also identify present waste spent on account to prevent money loss in the future.

Recommendations. WiserBrand, as an expert PPC audit agency, always matches key metrics as a suggestion for the future development to ensure that your account matches the existing business goals. Besides that, we will develop a comprehensive list of positive keywords, provide scripts for easier campaign monitoring and management, and recommend remarketing strategies for ROI improvement.

PPC audit services offer fantastic profits

Monitoring of the workflow. Regular pay per click audits allow following the latest news and changes in the existing PPC campaign to guarantee its efficiency at all times.

Increase conversions and ROI. Effective PPC campaign leads to the boosting conversions and high ROI as a result. PPC website audit helps to get the non-working solutions back on track and so increase campaign’s efficiency in general.

Save money. After the audit, you can learn what parts of your current PPC strategy are not working and in fact are not that useful for your business. As a result, you will be able to cut down the investment of the inefficient practices and so save the company’s budget.

Educate. Audit reports deliver not only the information about your current state of PPC but also the trends and tendencies of the industry. Audits help teams stay on track and deploy the latest know-how for advantaging the market.

In a nutshell, pay per click (PPC) advertising campaigns are aimed at driving more unique customers towards a website. They are based on the idea that potential customers see an ad on the web and by clicking on it get redirected to the company’s website. The effectiveness and suitability of a PPC ad campaign are measured with the help of PPC audits. These are examinations of the running PPC campaigns allow for evaluation of the current strategy efficiency and possible further improvements. The PPC audits heavily depend on the KPI’s a company has. Some audits may focus on the proper conversion tracking, others on the keywords and ad groups relevance alone, while more broad researches will include CTRs (click-through rates), targeting settings, ad extensions, etc. WiserBrand always ensures that our PPC audits are based on the information you are interested in improving rather than running a generalized check of everything.

PPC campaigns, in general, have affordable cost, they increase conversions drastically and target the right audience at the right time. But if PPC campaigns are not planned properly, they become only a big expense in the total budget of a company. Pay per click audits are the best tool to ensure that your PPC scheme is working towards as planned. PPC audits are generally held once in 3-6 months to monitor the positive changes. WiserBrand’s Cyber Gurus carefully review every indicator and metrics of your PPC campaign to ensure your goals are met. If your keywords seem to be off or the ads are displayed in the wrong places, we will create a comprehensive report on all misplacements and possible improvements suggestions to help you tune up the campaign and bring it back on the right track.

Poor performance, loss of functionality, and complete incompetence are the main reasons why pay per click audits are essential for marketing campaigns. PPC audits reveal the weak spots and the non-working elements of a PPC campaign and so help to enhance its productivity. Besides focusing on the existing problems, WiserBrand also conducts PPC audits to compare the existing company’s pay per click strategy to the latest trends emerging in the industry. Some businesses forget about the significance of update and so let the campaign be for a long time at random; as a result, they age and become a burden rather than an asset. Since our team is devoted to staying abreast with the latest improvements of Google processes, algorithms, and updates, we can guarantee that our audits always include the most relevant and modern enhancement suggestions for the upgrades of your PPC campaigns.

The underlying algorithm is simple: a thorough pay per click audit leads to successful PPC campaigns; promising and properly maintained PPC campaign brings new customers to your website and business in general; increased flow of potential clients does two things: improves your ranking in the search engines and leads to literally more sales; sales directly increase the revenue, while higher SEO ranking makes your website more visible to even more potential clients. So in terms of online development of a website or an app, PPC audit stands in the background and yet at the roots of the whole business success. Our Cyber Gurus know that business values ROI and revenue, so they always focus on improvements and strategies that can put your company ahead of the competition rather than considering the online ranking or some good metrics on their own.

While the pay per click audits seem to be simple and straightforward, in reality, they include a wide variety of possible metrics data that can boost or ruin a PPC campaign. By assigning such complex processes in-house, a business loses valuable assets since the on-site employees frequently don’t understand the metrics and will only rush about all numbers together. Such chaotic steps rarely lead to any plausible results. At WiserBrand, we have a team of dedicated audits adepts who have a great experience as well as deep understanding of what numbers and tools to apply for an audit for every particular company. We offer cost-effective PPClick audits services by taking the time-consuming processes off your table. Owing to the extensive knowledge and deep understanding of the auditing processes, we deliver results faster and in simple words to ensure that the PPC strategy is amended smoothly and effectively.

There are different approaches to pay per click audits since they all are unique and based on the client engagement. However, in a nutshell, any PPC audit can be brought down to these simple steps:
Interview. Discussion of the client’s PPC campaign goals and current achievements.
Investigation. The PPC audit experts track down an existing PPC campaign to monitor its processes and efficiency.
Analysis. The analysis step includes comprehensive testing of the existing accounts and campaign. At this point, all metrics, campaign settings, keywords research and analysis, landing pages evaluation, etc. take place. In fact, this is the most important part of any PPC audit.
Report. The company develops a comprehensive report on the research and presents it to the client.
Discussion. This is the meeting point for the company and audit performed to discuss the findings and consider possible improvement suggestions.

While the workflow of our pay per click audits services is similar to the standard model, we have our own hidden tricks. For example, we communicate with your team of experts at all stages of our cooperation; namely, even before we begin conducting any PPC audit, we will send you a technical assignment to ensure that our potential actions meet your goals and that you agree with our methods. The same idea we put into our reporting. Once the main stage or the audit is done, we will first send you the results together with the general report to ensure that you see the numbers before our final communications. Moreover, WiserBrand always relies on the collected reliable data in all pay per click audits processes. This means that we don’t promise fast results because this is a lie; we guarantee accurate work and weighted results.

PPC audit cost differs significantly on a project basis. Businesses that implement all aspects of PPC campaigns, including but not limited to keywords optimization, landing page examination and improvement, quality score calculation, etc. will have more variables at disposition so there will be more work involved for PPC audit run. However, at WiserBrand, we know that budgets don’t grow on trees, and we understand that every business may have a limit. For this reason, while doing our job, we always rely on the real sums you can spend on a PPC audit and so focus on the most essential elements for your business. Besides that, you can always request a free quote with us or sign up for a consultation to develop an action plan for your team. Whatever payment option and service need you may have, our team of dedicated Cyber Gurus will always be happy to help you.

PPC audits take time since our team looks at the dynamics of your strategy. On average, we need data from about three months of the ongoing campaign to deliver complete and extensive information about the PPC campaign performance. After the data collection, we will need time to evaluate the numbers, so in total, an audit takes us about 3.5-4 months of work. Besides that, WiserBrand does audits only on the ongoing campaigns with an established action plan. This means that if the strategy has been changed within the last 3 months, we will not be able to evaluate its efficiency and missed spots since it had no time to open its possibilities to its fullest. In such cases, we strongly recommend waiting for some time to ensure that the collected PPC audit data is reliable and useful.