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Traceability is a term that can be attributed to the history of a product. A state-of-the-art tracing system gives us, and our customers, the ability to track any product sold through our distribution networks right to its source. It helps us identify a particular stage at which the product breached our safety guidelines and traces it back to its cause to prevent any future occurrences. Traceability helps to mitigate fraud and eliminates malpractices within the supply chain while minimising the risk of food safety incidents. It enables us to strengthen our supply chain and to give what our customers truly want – the ability to trust and know what they are consuming.