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Event description

Description

No one understands the mindset of customers like Johnny Cupcakes. Entrepreneur Johnny Earle, founder of Johnny Cupcakes apparel and stores, created a brand from scratch. From selling T-shirts out of the trunk of his car, Earle has grown Johnny Cupcakes into a retail empire with devoted fans who tattoo his company logo on themselves and camp out for new products and store openings.

Passionate about helping other entrepreneurs to make their dreams a reality, Johnny believes you too can create a wave of loyalty and obsession around your business and within your team by embracing experiential branding. He will share his ingredients for success, including the power of details, the value of collaboration, the art of surprise and delight, and the importance of rolling with the punches while learning to adapt. In this dynamic presentation, Johnny will teach you how to create memorable, fun customer experiences and a culture of "brand obsessives" who engage with your brand on a deep level.

Johnny was named America’s #1 Young Entrepreneur by Bloomberg Businessweek, Top Innovator in Retail by The Boston Globe, and featured in Inc. magazine as the CEO of one of the world’s fastest-growing independent businesses.

Concessions, including beer and wine, will be available for purchase. Browse or buy Johnny Cupcakes merchandise at the on-site pop-up shop.