Innovative Designs & Publishing

Innovative Designs & Publishing (IDP), the parent company of Lehigh Valley Style magazine, recently celebrated its 25th anniversary. When owners Lisa and Paul Prass started IDP together, Lisa was already doing freelance artwork and working on various design projects. They began creating publications with a membership directory and then they created their first magazine, a trade publication, The Fluid Power Journal. Since then, many publications have joined in sharing the success, including lifestyle magazines, Berks County Living and Susquehanna Style, and weekly newspapers, The Home News and The Town& Country Gazette.

In addition to the publication business, about five years ago, they added a new division to IDP called Creative Services, which designs and creates advertising campaigns, brochures, banners, signs, marketing pieces and other custom digital and print materials for a variety of clients. IDP comprises an amazing team of 46 passionate individuals, working at four different offices in the Lehigh Valley, Reading, Lancaster and Walnutport. Paul and Lisa also have two children who help out when time allows, but they are currently both in college. The IDP team is a family that believes it is important to make a positive impact on the communities they serve. Paul and Lisa appreciate all the support of the Lehigh Valley!