Meanwhile, in Mobile, Ala., personal injury lawyer David J. Maloney, who is known for his TV spots, did a 30-second spot based on Dos Equis' Most Interesting Man in the World.

With lines like, "Ambulances chase him" and "Stay Safe, My Friends," it got positive feedback from those who saw it.

"The Facebook response was overwhelmingly positive," Maloney told Sports Drive on WNSP 105.5-FM on Monday afternoon. "The immediate Twitter response lit up. I was trying to watch the game and I just had one right after the other. Tons of emails, tons of texts."