Robert C. Perez

Robert C. Perez

EVP Home Care Division

Robert Perez is the Vice President of Sales and has twenty-five years of experience in the home healthcare management business. He has touched all aspects of healthcare services through corporations, employees, unions and insurance companies. He developed and implemented an IPA network in excess of 1,200 physicians in five states, with revenues exceeding $70 million annually.

As Vice President of Sales and Marketing at Fresenius Medical Care in San Diego, Mr. Perez managed the national sales team in the bio-medical / extracorporeal health care field. He was responsible for all aspects of sales team development. He created a sales growth oriented environment building an innovative culture, creating and articulating a vision by embracing diversity and change. The results were a 20% growth for the company under his leadership.

Mr. Perez has serviced over 1100 senior clients in their homes under the Home Instead Senior Care banner. He is responsible for the oversight of daily operations including marketing, recruiting, training and staffing of more than 1200 caregivers for the home. Most recently, he has contracted with the Veterans Administration, Aging and Independence, Parkinson’s Association, and over twenty-five long-term care insurance companies.