Build Your Own TestTown

Download your Build Your Own TestTown Manual

Upon clicking the icon to the right, the manual will open in a new window. Alternatively you can order a hard copy of the manual here.

Support your own emerging town centre and high street entrepreneurs

The idea is simple. towns and education providers make available their vacant spaces, training and support to young businesses to test out their ideas in pop-up shops in town centers. In return, young businesses offer their talent, creativity, and energy to allow towns to test future high street and town center solutions.

TestTown Overview

Why Do It?

A TestTown event can be a transformative experience for the host towns and the young businesses who take part. It allows people to look at their town centre differently, for considering and implementing different kinds of solutions and innovation. Each TestTown event is unique -this is as much down to the people involved as the physical space they are hosted in. The unifying factor all of these people have in common is the passion for their place.

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Words of Advice

Have plenty of time to be on hand during trading as working with lots of stakeholders and businesses is very time consuming. It is key to manage the expectations of the participants e.g. they will not all make lots of money during their first day of trade.

TestTown 2015 Host

Make sure you have the commitment from key players in the local area. Without the dedication of the local authority and the City Strategy group, it would not have been possible.

TestTown 2014 Host

TestTown Stories

TestTown events have been hosted in places across the UK and Ireland, supporting and giving opportunities to many emerging town center entrepreneurs. They share their stories here.