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How to post regular, engaging and shareable content.

By Kirsty O'Callaghan
on 16th October 2018

As a business owner, a university student, parent, and lover of ‘me time’, I find it difficult to maintain the momentum required to post engaging content on all my online platforms regularly. I have many deadlines for my work and study life, and some were prioritised over posting. This, I have found, is counter-intuitive to my success; and the solution is an editorial calendar.

To create and publish a balance of messages to your target audience and community which educate, inform, entertain, inspire and problem solve requires a flexible and workable blog and social media networking calendar. This strategic tool will eliminate random posting, which does not convert to business, and focuses your activities on creating better ideas and better business and marketing practices.

Maintaining a rate of two to five engaging social media posts, and one blog post per week, will consistently and effectively promote your brand, product, service and build relationships. Furthermore, you can schedule posts ahead of time for specific topics and events. For example, national celebrations, awareness days, holidays, and seasonal issues.