Viceroy
Hotel Group to Open the 116-room Hotel Zetta San Francisco
Next Month in California

SAN FRANCISCO (January 14, 2013) –
Viceroy
Hotel Group announces the launch of Hotel Zetta San Francisco, a
dynamic hub
where work and relaxation co-exist. The 116 room hotel is positioned in
the
iconic convergence of SoMa, Mid-Market, and Union Square. An extensive
transformation is underway, with Hotel Zetta’s opening scheduled for
February
2013 marking the first significant new opening in the San Francisco
hotel
landscape since 2008.

Acquired as the former Hotel Milano
in early 2012 by Pebblebrook Hotel Trust, the property is managed by
Viceroy
Hotel Group and being introduced as part of the Group’s Urban Retreat
Collection. The hotel, ready to create positive disruption in the
hotelscape of
San Francisco, will become the most relevant enclave in the city for
savvy
travelers, culture seekers and localists looking for stylish
accommodations and
dynamic gathering spaces to work and play. In a city of bold
contrasts
and timeless originals, Hotel Zetta stands out. The witty fusion of
yesterday
and tomorrow will lure discerning tastes from around the globe, as well
as
leaders from SoMa’s thriving tech, fashion, and art communities.

Conceived by world renowned and
award winning Seattle-based hospitality interior design firm Dawson
Design
Associates, Inc., the hotel incorporates eclectic and sustainable
architecture,
technological and recycled elements, and upscale ultramodern chic
furnishings.
“Our goal with Hotel Zetta is to create a rejuvenating environment,”
said
Sheehan. “Every aspect of the hotel is designed to feel playful and
distinct,
yet productive and work-conducive.”

Hotel Zetta San Francisco,
originally built in 1913, will open in late February 2013, celebrating
the 100th
year of the building’s existence. “The property creatively blends
recycled and
reused materials into its design, resulting in something entirely new
and
exciting,” said Benjamin Duverge, General Manager of Hotel Zetta. “By
combining
these innovative design features with unique programming, our guests
will have
an unparalleled experience.”

Not
accepting of any mediocrity, Hotel Zetta has established an
unparalleled
culinary partnership which it will officially announce in the coming
weeks.
Slated to open later this year, the concept will offer a refreshing
approach
embodying a true San Francisco culinary experience.

About Hotel Zetta
Located at
the iconic convergence of San Francisco’s Union Square, SoMa and
Financial
Districts, Hotel Zetta is perfectly situated to experience the best of
San
Francisco’s fashion, arts, technology and music scene. The property
effortlessly combines state-of-the-art amenities with intuitive
service,
creating memorable experiences for guests. Hotel Zetta is ideally
located for
connecting authentically with San Francisco’s leading-edge cultural and
business communities. Amenities include 116
guestrooms,
including a variety of Junior and Premier Studio Rooms, 2,760 square
feet
of
meeting and event space, and the ultimate Game Lounge. Hotel Zetta
is located at 55 5th Street in San Francisco, California. For
reservations,
please call 415-543-8555 or visit the hotel’s web site at www.hotelzetta.com. Follow Hotel
Zetta on Facebook and
Twitter

About Viceroy Hotel GroupViceroy
Hotel Group
delivers one-of-a-kind lifestyle experiences that bring together
provocative
design and intuitive service in sought-after locations. Signature brand
amenities and services created for the diverse business and leisure
guests
include dynamic dining venues featuring world-class culinary talents
and
destination spas specializing in health, fitness and beauty. Current
properties
include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills,
Maldives,
Miami, New York, Palm Springs, Riviera Maya, San Francisco, Santa
Monica,
Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in
Istanbul and
Bodrum, Turkey.

About Pebblebrook Hotel Trust
Pebblebrook Hotel Trust (NYSE:PEB)
is a publicly traded real estate investment trust (“REIT”) organized to
opportunistically acquire and invest primarily in upper upscale,
full-service
hotels located in urban markets in major gateway cities. The
Company owns
25 hotels, including 19 wholly owned hotels with a total of 4,615 guest
rooms
and a 49% joint venture interest in six hotels with a total of 1,733
guest
rooms.