To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.

You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications.

By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:· transfer your data to the United States or other countries; and· process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.

Progressive CEO: When You Don't Have a Tangible Product, Customer Service Is Key

Progressive CEO Tricia GriffithGetty Images

Susie Gharib

January 29th, 2018

Tricia Griffith is one of 50 women Fortune has identified as the Most Powerful Women in Business. She is the CEO of Progressive pgr , one of the nation’s largest auto insurers. She is also one of only 32 female CEOs running Fortune 500 companies.

How did she get to the top of this 33,000 employee company with $23 billion in revenues? In 1988, just after graduating from college, she responded to an ad in the newspaper for a claims representative trainee. Nearly 30 years later she was tapped to be chief executive.

“I think that first job when I was a claims rep trainee of crawling under cars, doing estimates in body shops, really made me realize how important service is, customer service,” Griffith said. “We don’t have a tangible product. So our product is promising that when you need us, when you’re in an accident, we’re going to take care of you.”

More from FORTUNE

Griffith is also the mother of six children. She says that women always turn to her for advice on how they can have successful careers while also raising a family. “I treated family life like a business,” she said, adding, “Not from the emotional part, obviously, but in terms of having backup plans. Just like business, always be thinking about something unforeseen around the corner.”

She is now focused on new business goals at Progressive. She is expanding beyond auto insurance and moving into the home insurance market. She said she has a “huge sense of urgency.”

“I definitely want to win. And I want to win in the right way,” said Griffith.