About MASAI Project

Project

MASAI IS A THREE-YEAR (2015-2018) R&D PROJECT ABOUT SEAMLESS TRAVEL IN THE HORIZON 2020 EU PROGRAMME. The vision of MASAI is to satisfy the overall requirements for services dreamed by each mobile citizen: a tailor-made aggregation of features – a digital concierge in everyone’s pocket. MASAI approaches this aim by building up a community of stakeholders, progressively contributing with adequate evolutions and improvements for the development of the core elements of a digital concierge, allowed by an ever-accelerating progress of technology.

The MASAI mission is to empower key stakeholders in the travel and tourism industry (Travellers, Concierges, Service Providers) in order to enable a seamless travel experience. This means that MASAI aims to serve:

All stages of the travel process, considering changes in travellers’ mobility patterns.

Long-distance travel as well as local travel including all related services
(transportation, accommodation).

Customers travelling for business as well as for leisure purposes.

The MASAI mission is made possible by creating an open ecosystem (“MASAI Mobility
Community”) characterized by:

Its openness for innovations serving the customer needs.

Its adaptability and scalability fostering cooperation in a competitive environment

Its potential for direct discovery and connection between all MASAI Community
stakeholders, while travellers are put in full control of their personal data.