5 Twitter tools you should be using

No matter how you’re using it, Twitter has globally become an essential outlet in the social media realm for brands and marketeers today.

Whether you’re tracking brand conversations, interacting with influencers or just sharing content with your followers, there are third-party tools that can make your life easier and enhance your overall Twitter performance.

Here are five of my favorite tools that I depend on frequently to manage my client’s Twitter pages.

Buffer is my go-to for weekend posting. Much like PR in general, tweeting isn’t a Monday-Friday, nine-to-five job, and posts should continue when I’m not sitting at my desk. Buffer allows you to schedule posts to the minute or add to your queue for Buffer to push out for you. Buffer also has browser extensions for Chrome, Safari and Firefox, which makes for an easy way to share articles.

Followerwonk has several functionalities that make it a great resource, but one of my favorite uses for Followerwonk is to search for Twitter users and influencers. As you’re probably well aware, the Twitter search function isn’t the best, so I love using Followerwonk to search users by their location, profiles and bio – super helpful.

I prefer to use Hootsuite to manage conversations surrounding the brands I manage. I often have several feeds going of mentions, hashtags and relative news so I can stay up-to-date and engaged with the industry buzz.

Can’t decide which hashtag to use or want to track the success of an existing hashtag? Hashtagify.me is the perfect resource. For free you can view a specific hashtag’s usage patterns, top influencers, recent tweets, popularity and related hashtags.

These are just a few of my favorite tools – do you have any to recommend?