Busan, the second largest city in Korea with approximately 3.7 million residents, has a very strong presence with the movie industry and the focus of the IDC will be in the application for entertainment. It will also be a research center for Virtual Reality. Busan Metropolitan City will provide the administrative support for the establishment and EON Reality, Dong-eui University, Youngsan University, and VR Korea will establish and run the IDC.

The center will hire over 50 employees from Busan Metropolitan City within 5 years of its establishment to nurture local VR experts and create new jobs. The total investment of the IDC is $2.5 million. The Center will strengthen Busan as the leading entertainment capital of Asia.

Pusan hosts the most significant film festival in Asia, the annual Pusan International Film Festival (PIFF) and they will, upon completion, host it in the new Busan Cinema Complex, the world’s largest outdoor curved movie screen. The new building concept will be a new intersection between public space, cultural programs, technology and architecture to create identifiable landmarks within the urban landscape.

Icons of contemporary culture – The Busan Cinema Complex, an Urban Plaza and home of the Pusan International Film. (design Coop Himmelblblau).