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014
The 2014 fashion collections produced some clear trends, but
were all over the place as far as aesthetic. From menswear-inspired
to tribal to sporty to metallics, what's most evident is that there's
something for everyone, and eclectic is the new normal. The
biggest takeaway: today's chic means looking to the runway for
inspiration and then injecting it with your own personal style.
So how does that affect what customers are looking for as far as
jewelry over the upcoming months and holiday season? The good
news is that afﬂuent women have started to change their focus
from investing in the latest "it" bag or shoes to investing in
jewelry at the same price point. And though there will always be
a buyer for the classic commemorative pieces like diamond studs,
tennis bracelets and solitaires, today's customer is veering away
from the generic and towards more fashion-forward designs that
help establish a unique style statement. Old taboos like mixing
metals and different aesthetics have gone the way of white after
Labor Day, so there's a great opportunity to connect with
customers and help them to build diverse collections that can be
worn in many ways, on a variety of occasions.
Candy Crush
Color is stronger than ever, as evidenced on the runways, where
pastels, oranges and shades of purple were particularly popular.
We've also seen color dominating the high jewelry and auction
scenes, as fancy-color diamonds shattered bid records in Q1 and
Q2, and Graff unveiled the $55 million "Hallucination" watch at
Baselworld. In today's immediate consumption culture, where
everyone has access to the latest news, images and launches, the
trickle-down effect happens that much more quickly. Customers
are already looking for a pop of color, and gravitating towards
interesting, brilliant shades via stones like tourmaline, spinel, tan-
zanite and all kinds of sapphires and beryls. And it doesn't have to
be precious to be sought after, as demand for "new" entries like
cavancite, nucleated pearls and angel skin coral is rising as well.
TREND REPORT 2014:
IT'S ECLECTIC!
By Allyson Bainbridge
Babette Shennan "Eternal Gingko" Rings in 18K gold
with antique satin ﬁnish, featuring pink tourmaline,
south sea pearls, emerald and peach tourmaline, with
white and colored diamond accents
Mallary Marks "Apple &
Eve" Earrings in 18/22K
gold featuring green
chrysophase and blue
zircon