To generate awareness of the range, which includes bouquets of flowers, bottles of champagne, and novelty items, the agency will launch a series of integrated campaigns throughout the year and leverage social media trends to promote products, Williams added.

"Our remit also includes evolving perceptions of the brand and engaging with new audiences who haven't considered Moonpig before, for example, people who still shop for cards on the high street, and those who only visit the site to send cards."

Williams said this would help Moonpig stand out in a crowded marketplace.