Motion Graphics for Video Editors: Creating Animated Logos

Author

Released

11/22/2017

Everybody wants an animated logo these days, which is great news for freelance video editors. But what if you're a video editor and new to motion graphics? Motion Graphics for Video Editors breaks down this workflow into easily understandable chunks, showing how to use the Adobe Creative Cloud tools that most video editors already have to complete basic motion graphics tasks. In this installment of the series, Rich Harrington introduces a few different ways to get and prep logos that are the right format and resolution, and use Adobe Photoshop or Illustrator to convert the files into layered images that are ready to animate. The real work then takes place in After Effects, where Rich shows how to animate a vector logo, as well as how to render a logo animation, add reflections, cast shadows, fill a logo with a pattern, and add rays and glows that will impress your future clients.

Topics include:

Acquiring and scanning logo files

Working with Creative Cloud Market templates

Prepping a vector logo

Creating a layered file for animation in Adobe Illustrator

Animating a vector logo

Creating cast reflections

Filling a logo with a pattern

Skill Level Intermediate

3h 34m

Duration

32,586

Views

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- Hi, my name's Rich Harringtonand welcome to this coursethat's designed for those of youwho need to create animated logosbut are working under tight timelines.This course is focused onmotion graphics techniques,but for folks who are video editorsor video producers.If you need to really learn After Effectsfrom the ground up and are trying tofigure out how to accomplish a specific task,well this course is part of a seriesdesigned to help you out.We'll begin by talking about file formats,walking through what type of graphic formatswork well for animation.

As well as how to prepare logos and work with 3D filesor even get templates from the Adobe Design library.We'll then move on to preparing a vector logo.Talking about techniques inside of Adobe Illustratorto optimize the file, split it into layers,make sure it's in the right color space and right resolutionfor a video or motion graphics project.And I'll share with you several simple techniquesthat should work for a wide variety of different logos.These are easy to use animation techniquesthat you can transfer to your next project.

Once that's done, I'll also walk you througha couple of different ways to stylize static logosthat you can do simple reveals on.These are some of my favorite Photoshop techniquesjust to really bring a logo to life.So we've got a lot of ground to cover.Let's get started.