Chat Live on the 19th with Hrithik Roshan about Guzaarish

Mumbai, 19th November, 2010: Does your heart skip a beat at the thought of talking to your favourite star? Do you dream of getting up-close and personal to your heartthrob? UTV Live Wire gives you an opportunity to make your dream come true! Chat and interact with Hrithik Roshan on his latest film Guzaarish, produced by Sanjay Leela Bhansali and UTV Motion Pictures.

UTV Interactive, the digital arm of UTV, announces the launch of UTV Live Wire, the ONLY live celebrity chat product which is integrated across all telecom operators. This product is powered by Cellcast. The first celebrity to get chatty with his fans is Hrithik Roshan who will talk about his experience on being a part of the most awaited film Guzaarish and will also answer your queries about the movie. Hrithik will chat live with his fans on UTV Live Wire on 19th November ’10 between 4:00pm and 6:00pm. One can dial 5664475 and ask Hrithik questions about the film Guzaarish. UTV Live Wire not only lets you talk to your favourite star but also lets you listen to conversations of the star with other fans.

Mr. Manish Agarwal, CEO, UTV Interactive, “Today with the launch of UTV Live Wire, UTV Interactive has taken the next step in providing innovative content to 600 million mobile consumers in India. UTV Live wire is the only celebrity chat platform where thousands of fans can get connected with their favorite celebrities and chat with them live on one common number across India. UTV Live wire is sure to become THE platform for celebrities to interact with their fans from far flung towns and we are excited to kick start UTV Live Wire with Hrithik talking about his forthcoming film Guzaarish. This destination will also be an opening for film producers to promote their movies with a backing of 360 degree plan. We have lots more in store in the coming days which is unique, interesting and trend setting.”

Mr. Pankaj Thakar, Founder & CEO, Cellcast India, “Through this activity that we’re doing with Guzaarish it has been demonstrated that the Cellcast platform presents a fantastic opportunity for film producers and celebrities to interact one-on-one with millions of fans, turning the humble mobile phone into a powerful interactive medium. This is a great way to build a connection with audiences not only in India but with the Indian diaspora across several countries world over. This is another first from Cellcast and we’re happy to be at the forefront of innovation in the interactive participative media in the country.”

Remember you can chat Live with Hrithik on UTV Live Wire on 19th November between 4:00pm and 6:00pm by dialing 5664475.

Guzaarish, directed by Sanjay Leela Bhansali and starring Hrithik Roshan and Aishwarya Rai Bachchan opens in theaters on November 19th!