Software giant SAP AG targets small biz market

by John M. CovaleskiNewtown Square, Pa. - SAP AG, one of the world’s largest developers of enterprise software for multi-national businesses, has launched a new effort to penetrate the small and midsized business market, which could include adding North American resellers familiar with that space. The Germany-based company, with United States headquarters here in suburban Philadelphia, has released a new packaged financial management software product - SAP for SMB - as part of a strategy that it hopes would increase its SMB sales to 20 percent of worldwide revenue from the current 7 percent. Distribution plans in North America could include using resellers that know the SMB space and have not handled SAP in the past, according to a company executive.

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