Conversion Rate Optimization

The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take. That conversion could be a registration form fill, an email capture, white paper download, or online sale. Regardless of the goal, you won’t know how well pages are performing without testing.

Our CRO team has the experience and technology to build pages that will convert, as well as to perform audits on existing pages and provide continual testing. Never assume just because you think a page looks good that it is converting. Let the data show you what is working and what isn’t. Contact us today to learn more and benefit from a free audit of your existing website

What is Conversion Optimization and How Can I Use It?

IMI starts by speaking with you, the client, to better understand your website, landing page or micro site. We work directly with each client to understand exactly what needs to be achieved from Conversion Optimization. From there we organize the project acquiring benchmarks Read More…

Conversion Optimization FAQs

When is the best time to test?

Conversion Optimization testing can be done at any time, whether you’re in the development process, have just completed the process or are about to start the development process. Whether you are prototyping a new website design or revamping an old one conversion optimization can provide you with a wealth of information that will be Read More…