The biggest shopping mall for sporting goods

Discover and buy clothes to make you look & feel your best.

Lily is the easiest way to find fashion from your favorite stores that flatters your body & makes you feel your best.

App Store

Free

Forbes

The new Silicon Valley fashion-tech startup led by Purva Gupta has developed the first fashion shopping search engine to recognize the vital role emotions play in a woman's buying decisions, particularly how she perceives a specific clothing item will suit her body.

VentureBeat

Many high-end celebrities and fashion models use personal shopping assistants or stylists to help find the best clothes for them. For many women, however, that's not really an option. We often rely on friends or family to give a thumbs up or thumbs down on potential clothing purchases, but that's about the extent of it.

Fashion Is Your Business

Emotional intelligence in female apparal retail - Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best ) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development).