Saturday, August 31, 2013

11407: The Pitch Non-Review Addendum.

While seeking content for the latest non-review of the third episode of AMC series The Pitch, MultiCultClassics discovered the winning agency is a Black-owned enterprise. The Pitch Q&A featured Heavenspot President Chevon Hicks, whose shop bills itself as “a socially-powered digital creative agency.” Hicks doesn’t appear to have spent a lot of time in traditional advertising agencies, with career moves at Universal New Media, Sony Online Entertainment, Attitude Network and MGM Creative Advertising.

This also demonstrates how The Pitch is not reflective of the real advertising industry. After all, a digital agency run by a non-White person would almost never be allowed to compete against a White shop for a mass market account. Kudos to Hicks and his teammates.