DESTINATION MARKETING CASE STUDY: Visit Houston

About the Client

The Greater Houston Convention and Visitors Bureau (GHCVB) is the sales and marketing arm of Harris County and Houston, Texas. Its mission is to drive business to the city via conventions, tourists, film projects, and more.

Objective

To increase physical visitation by positioning Houston as a vibrant, forward-thinking community. The GHCVB wanted to dispel the clichés of cowboys and cattle and show the city’s diversity, thriving arts scene, and over 56,000 acres of parks and greenspace.

Challenge

Before YouVisit, Houston's web properties suffered from low engagement and conversion rates, with few opportunities for potential visitors to explore the city's diverse offerings.

Strategy

Leverage the power of immersive 360° to increase tourism and boost physical visits.

View the experience

Houston’s virtual tour inspires physical visits with immersive 360-degree panoramas and videos that show off the city’s unique travel offerings. The tour helps potential visitors explore Houston as if they were actually there, and helps bolster conversions with built-in CTAs.