British residents will now be able to recycle Pringles cans thanks to a new partnership between TerraCycle and Pringles' parent company Kellogg’s.

From December 2018, empty Pringles cans can be sent to TerraCycle using freepost labels in return for a charitable donation which can be redeemed at schools, charities or non-profits.

Cans are then recycled with the resulting pellets used to create new products such as benches and fence posts.

Pringles cans are not currently able to be recycled in the UK due to the complicated mixture of materials the product is made from.

Kellogg’s has also launched a project to change its cereal pouches to a recycle-ready material by late 2019.

This is estimated to remove 480 tonnes of non-recyclable packaging from its British and European supply chains every year.

The cereal brand will also aim to make its packaging 100% reusable, recyclable or compostable by the end of 2025.

It also transitioned all compostable and paper food service products in all its factories and offices globally by the end of 2018.

Oli Morton, Kellogg’s managing director, said: “We’re committed to playing our part to safeguard the future of our planet. While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”

It I simply inconceivable that Kellogg’s cereal pack pouches are not currently recyclable. As a responsible journal please go and hold their feet to the fire on this and report exactly what they are made of, and don’t let cynical marketing teams grab column inches.