Alfa Romeo Announces List of U.S. Dealerships

In accordance with the ambitious U.S. five-year plans for the Alfa Romeo brand recently by Fiat-Chrysler Automobiles, Chrysler has now announced where the initial group of 86 North American Alfa Romeo dealers will open. Of the 84 locations in the U.S. spanning 33 states and the four in Canada, all of these Alfa Romeo dealers will build off of existing Fiat and Maserati dealers, with the highest concentrations in California, Texas, and Florida.

This first batch of Alfa franchises will start off selling the 2015 Alfa Romeo 4C sports coupe, which is supposed to go on sale this month in a limited run of Launch Edition models (pictured above). These 500 special models, which are expected to start around $70,000, enjoy a few upgrades over the standard car like HID headlights, a carbon fiber rear spoiler, and a stiffer suspension with performance shocks. After Alfa Romeo sells out of these 4C Launch Editions, the standard Alfa Romeo 4C will start rolling out to dealers. Alfa Romeo previously said it expects this to happen by fall 2014.

In order to maintain the distinction between the “premium” Alfa Romeo brand and the downmarket Fiat brand with which it will share a space in many cases, these Alfa Romeo dealers will have a separate staff. Both sales and technical employees will go through training specifically for Alfa Romeo models like the 4C, as Chrysler is expecting this car, and other upcoming Alfa models, to draw from a more upmarket pool of customers.

Alfa Romeo will announce additional franchises later this year, and eventually Chrysler hopes to have a network of 300 Alfa Romeo dealers in North America. Between 2015 and 2018, the brand will be launching a whole range of models in the U.S., with the first being a mid-size, rear-wheel-drive sedan expected to arrive in the second half of 2015. This lineup should also include an SUV and another sports car model above the Alfa Romeo 4C.

Check out the full list of North American Alfa Romeo dealers below, and stay tuned for more news about this Italian brand’s return to the U.S. market.