Game Informer - Opinion: Gaming the Store

Game Informer - Given the relative lack of exposure and limited marketing budgets to raise awareness about apps, rankings play an incredibly outsized role in obtaining visibility. A top spot in the rankings can make or break your game. The dynamic is self-perpetuating: Once you’re there, more people see your app while browsing the store, which leads to more sales. If you’re not in the top 25, it’s incredibly difficult to crack it.