Italian Restaurants + New York Chefs + Whois = Unilever Viral

While all is said to be revealed Monday, a site called Chef's Rights Now is home to a movement that gathers together New York city Italian chefs who are experiencing some sort of empty restaurant syndrome and, while it's not a fist bump, are pulling together to fight the problem. Who knows. It's probably another Axe promotion whereby all the chefs will suddenly start using Axe deodorant thus attracting the ladies who will thusly attract the men which, together, will thusly fill the restaurants which will thusly end the problem. Oh but that's way too simple. It's probably for one of a million of their food brands.

Ogilvy Public Relations Interactive Marketing VP tells us there will be a pseudo protest in Times Square October 5. One of the categories he's filed his story under is Travel & Tourism. We have no idea what that indicates but it' certainly not deodorant. Whatever. We'll know Monday.