Primus to create "new look" for Weekender

PTIAug 26, 2007, 09.30am IST

NEW DELHI: After having acquired clothing brand Weekender, retail chain Primus has outlined extensive plans to grow the youth and children brand and increase its presence across the country."We want to create a new look and feel for the brand. With our reach and infrastructure, we hope to grow the brand more than 100 per cent over the next 18 months," Primus Retail CEO V Balaji Bhat said.Weekender has more than 50 stores with an annual business size of Rs 45 crore. Bangalore-based Primus plans to renovate the existing Weekender stores, besides adding more in the next 12 months, a company release said."Besides expanding our retail network, we have been looking at inorganic growth opportunities. Acquiring a brand like Weekender would help us expand our portfolio, allowing us to consolidate our position in the apparel and small format retail industry," Balaji said.Sources said Primus has plans to open 100 Weekender outlets over the next one year, adding that Primus hopes to sell Weekender products in its factory outlets and around 500 small stores.Primus has more than 150 retail stores across 40 cities. It operates exclusive stores and factory outlets for brands like Levis, Adidas and Nike. It also sells MTV gear and Adidas accessories to around 3,000 mom and pop stores across 200 cities.