Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Making 2012 a banner year

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A new year, a new set of email marketing resolutions, right? If so, according to Memeburn, they should include commitments to a solid email marketing plan, measuring campaign success, recognizing mobile relevancy and respecting privacy.Don't wait until the end of the first quarter to have a marketing plan in place. Jump on it early, set goals for how many subscribers you want to add or campaigns you want to setup for upcoming holidays such as Valentines Day or St. Patricks Day. Most of all, make sure the plans are attainable - don't spend unnecessary funds on ideas that can't come to fruition.Also, commit to statistical tracking of your campaigns to ensure your resources are being allocated in the right place. Aspects to measure include new signups, open rates, clickthrough rates, fans and followers. 1to1Media adds that key performance indicators should be customized to fit your company's goals, and metrics should be used to determine each campaign's strengths and weaknesses.Furthermore, Memeburn points to the impact mobile will have in 2012 - optimizing an email marketing campaign to smartphones and mobile devices will be key.Lastly, consider user privacy by adding an opt-out option for those who prefer not to be on subscriber lists. This is a must-have feature and a good way to show respect for the consumer.