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Web Site design TIPSInformation channel:

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's that
nothing beats good copy. You may have found a way to bring in
10,000 visitors a day to your site, but if your copy is lousy,
you're just wasting your effort. Web sites are only as good as
their copy, so if you want to run a successful website, check and
double-check your copy!

Grab your readers attention from the very first line by
piquing their curiosity. Ask a question or make a statement that
causes a question to be formed in the minds of your readers. This
will get them to read on as they attempt to satisfy their
curiosity. Be creative, or if that fails, be informative.

2. Make your copy short and to-the-point.

Your potential clients love easy-to-digest material, so keep
your paragraphs short. Three or four sentences per paragraph are
fine, anything more is not.

Check the format of the page too. Make sure the column width
of the copy is around ten words across. Learn from the experts -
newspapers publishers have known for years that narrow columns
and short paragraphs keep people reading.

3. Make use of lists.

Bullet or numbered lists have to be the best things around for
copy writers. The human eye naturally gravitates toward a list. A
list is akin to an oasis in a desert. People who are inclined to
skip over long, wordy sales copy will still look at bullet lists.
So use this fact to your advantage by listing the killer benefits
of your offer.

4. Put yourself in your targeted visitors' shoes.

Ask yourself, "why are they at my site?" People only want two
things:

free content such as articles or tips about your service or
product

how you can solve their problem or challenge - the top
benefits you offer.

5. Aim your copy at your targeted market.

Focus, focus, focus. I dare say that in any venture, be it
online or offline, the most important factor that determines its
success or failure is the amount of focus. If you spread yourself
out too thin, then you're heading towards failure. The biggest
mistake that can be made is not to define the target audience
before writing the copy. When spread-shot promotion tactics are
used, the focus is lost on too many groups. In the end, the
website loses the visitors' attention and loyalty.

Choose one defined audience first and aim your copy at them.
Don't worry about the other audiences, you can add special links
for them later when you become successful.

6. Give your Web visitors a lot of free information.

Everyone is attracted by free stuff, and that will be one of
the reason why visitors come to your site. After visiting you
five to ten times, they are more likely to buy from you. Include
on your website your updating schedule, or put up a email group,
so that people can be notified by email whenever there are
updates on the website.

7. Create useful links.

Instead of the highly cliched "Please click here" link,
experiment with other more useful-sounding links. Examples can be
phrases that describe the link's destination, such as "free ebook
download on cooking", or "list of top ten products".

8. Keep your language simple.

Utilise the KISS (Keep It Simple, Stupid) principle when you
are preparing your copy. Also, write your copy as if you are
speaking with a friend. Nothing kills the sale faster than a dry
and run-of-the-mill sales pitch.

Use "you" and "your" words liberally and "I", "me" and "us"
words infrequently. Everyone likes to hear, or read about
themselves. They like to feel like they are the centre of
attention.

Using "you" and "your" will help them feel that the product
may address their needs. Always remember, the focus of the copy
should be the prospective customer, and not the person selling
the product.

9. Write a list of five to ten benefits of your service.

Forget about lengthy description of you and your mission.
Nobody reads them, so shift your focus to the more important
aspects of your website.

Concentrate more on the benefits you can give your visitors.
They came to learn about how they can benefit from your service,
so make sure they will be convinced enough to say, "This is
amazing. I want this!"

Tell the reader how the product or service will benefit them.
Throw the technical details aside. They don't belong in your
sales copy, they belong in an appendix on a linked page for those
who are interested.

Sales are made by appealing to the reader's basic needs of
comfort, security and acceptance. Your copy should explain how
your product can address one or more of these needs.

So try using benefit-focused statements such as "Reduce your
monthly bills by $200 with our product" or "Be able to function
in the dark" to market your product or service, and you should
start to see an immediate increase in interest!

10. Get rid of the hype.

Your visitors are intelligent people and they are not going to
believe in hype. On the contrary, hyped up copy will just turn
them away. Don't make ridiculous claims and while your offer may
be really too good to true, don't state it that way.

11. Publish customer testimonials.

If you don't have any, you should solicit some immediately.
Your current customers will be more than happy to support you if
you provide good service and a solid product. Ask them for their
opinion and comments regarding your product. Get permission to
use their words and publish them on your web site. Testimonials
are a very powerful selling tool that you can not afford to
ignore.

12. Offer a solid, no question asked, money back
guarantee.

Go on, offer such a money back guarantee, and stick by it.
Why? Because what better way to get someone to buy your product
than knowing that they can do so risk-free?

Besides, you will be surprised at how few people will be
unsatisfied enough to make use of your guarantee. Sure, some
customers may take advantage of it, but I think the increase in
your sales should be more than enough to offset the few
unscrupulous characters you may meet.

12. Ask for the sale!

You've got the killer benefits stated down, and you've got a
solid money back guarantee. Now don't stop there. Many web sites
neglect to ask the customer to buy. So lead your customer through
the purchase process. Be sure to thank customers for their
purchase and inform them how and when they will be receiving the
product that they have just purchased.

Alvin Poh has been specialising in web development, content
distribution, advertising and marketing strategies since 1995.
His goal is to provide practical information based upon his years
of experience to help webmasters, website designers, and
self-employed people achieve their goals in today's competitive
Internet. At his site, you can learn how to make money online.

Grab the right tools to get web development done without breaking a sweat.

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