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11 Tips for Getting the Most Out of Pinterest

Pinterest is among the most popular social networks used today for sharing photos and videos.

Thanks to the “images pinning” action, it has become an interesting tool for brands of different sectors : from tourism to fashion, but also food.

Pinterest has achieved early success thanks to its ease of use for expert users, but also for inexperienced members.

However, it may not always be easy to understand which strategy of social media marketing you should choose.

So here’s 11 tips to get the best from your Pinterest account.

1. From Personal to Business Account

It’s free and takes very little time to set up.

You can create a business account from scratch or by converting your existing one through this page.

For the visitors of your profile will not change anything, but you will have access to analytics that will allow you to monitor the performance of your account and find out, for example, the number of unique visitors or repins.

2. Write a Good Description

You have 200 characters to capture your potential followers through a description of your business in your profile.

Be careful what you write and use your keywords.

This will help capture the attention of your audience and will simplify the search of new followers.

3. Not Just Your Content

The famous rule of 80 to 20 (80% content external to the brand, 20% for your product content) also applies to Pinterest.

Sure, it will not be easy to resist the temptation to fill your profile with photos of your product, service or website, but for a correct use of this social media instrument, you should find topics related to your brand and pin pictures about it.

An example?

A fashion brand should look for aphorisms about the world of fashion or celebrities, a tech brand should pin about cool gadgets or a travel company can focus on the typical dishes of the world.

4. Build Relations

Again, the classical rule of the online marketer.

For a winning strategy, it is necessary to build relationships with your industry influencers and Pinterest is the right tool to do so.

You can repin their content, for example, and discuss it with them : it could be a way for you to be noticed or receive a positive feedback!

There is a good article about Pinterest promotion from Ileane Smith, read it here:

About Erik Emanuelli

Comments

Thanks for this article post, i never pay attention to pinterest, i mostly use facebook, twitter, stumpleupon and google+ for article sharing, but with this article, i think i should start paying good attention to pinterest for cool traffic.

Pinterest has been just one of the various sorts of popular social media platforms, where you can share both photos and videos.

Marketers are using this platform as an effective medium of social media strategy. I found all these tips shared above helpful for an individual to get the most out of Pinterest. I agree that the best suggestion with regard to this matter is to bravely try out new ways on how to market yourself and your brand. \

I’m pretty sure that you’ll achieve great results when you do great efforts too.

Thanks for your tips on pinterest. Surely using it perfect would help us to enjoy quality traffic. But the way we use matters. Pinterest has great exposure to quality content. We should use if for better exposure.

Interesting topic. Pinterest is one of the great traffic source for my blog. Here i got some of the useful topics about, how to use pinterest yet better. Thanks for sharing this awesome tips. I ll surely make use of it. Hope to see you back in classiblogger.com with your comment. Thanks in advance. Have a happy weekend.

Very nice sharing Erik
Pinterest is not only present me such valuable ideas and information but also i can gain a lot of traffic form there and this social is getting more and more popular.
thanks for your article.

Social media plays an important role in internet marketing. Many website owners and bloggers are using social media to promote their products or services. Pinterest is also one of the best social media platform from where we can generate great traffic to our blog.

Though many bloggers avoid or underestimate pinterest it is great way to bring traffic or customers to our website or blog. Pinterest is mainly filled up with pictures and images . Digital content promotion is mainly done in pinterest. It is cool tool and and I have got great results from it.

Really helpful and professional article. I don’t suppose you’ve any idea why Pinterest only shows some (or none) of my pins when I use the ‘just my pins’ search feature. I’ve checked that the searched-for word appears in my pin descriptions, but it seems unable to find them. It’s very frustrating to be unable to find the things I’ve spend hundreds of hours pinning!

I have started a new start up and I planned to target pinterest users more than other social medias. This is really a very helpful post about pinterest and I think your 11 tips will help me lot to get more quality customers.