The Puzzling Nature of Success and Failure in Cultural Markets: Matthew Salganik

You pick up your iPhone while waiting in line at a coffee shop. You google a not-so-famous actor, get linked to a Wikipedia entry listing his recent movies and popular YouTube clips of several of them. You check out user reviews on Amazon and pick one, download that movie on BitTorrent or stream that in Netflix. But suddenly the WiFi logo on your phone is gone and you're on 3G. Video quality starts to degrade, but you don't know if it's the server getting crowded or the Internet is congested somewhere. In any case, it costs you $10 per Gigabyte, and you decide to stop watching the movie, and instead multitask between sending tweets and calling your friend on Skype, while songs stream from iCloud to your phone. You're happy with the call quality, but get a little irritated when you see there're no new followers on Twitter. You may wonder how they all kind of work, and why sometimes they don't. Take a look at the list of 20 questions below. Each question is selected not just for its relevance to our daily lives, but also for the core concepts in the field of networking illustrated by its answers. This course is about formulating and answering these 20 questions.
All the features of this course are available for free. It does not offer a certificate upon completion.

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Guest Lectures

This contains various guest lectures from renowned members of academia and industry who are experts across the topics covered in this course.