Hi, I’m Rachel French. First, let’s start with a little about me. Through high school, I found a love of journalism and graphic design. I coordinated my high school’s online newspaper and simply fell in love with the ability to reach an audience and actually have something useful to say. I asked myself how I can do this for the rest of my life. So I started a company: Squeaky Chair Publications. I know the name may sound odd and confusing, but I made an agreement with my father when I was younger that if I ever named a company, I would call it Squeaky Chair or Kaleidoscopic Bedazzlement. So, out of the two, Squeaky Chair seemed more plausible. My company specializes in writing blogs and coordinating social media for clients. I personally write the blogs and am surprised that so many companies are unaware of the benefits of blogging. Blogging can raise traffic to the website, increase customer interest, and help with branding. All of these advantages in turn build authority within an industry and, hopefully, increase revenue. But, a blog is not enough. A blog cannot be useful if no one is reading it. That is why my company expanded into social media. We noticed that if companies simply blogged and expected their customer base to seek them out and find the new posts, they did not get the results they wanted. Exploiting social media for all its worth by tweeting, posting, and screaming from the rooftops about blogs is a great way to build a loyal reader base. Now, let’s talk about you and any help I can offer. Many artists can benefit from maintaining a constant and persistent social media and blogging account. Since artists depend on people viewing and...