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Marvel.com editor breaks down why some characters can’t make an ongoing series work

Why is it that certain characters can never seen to make an ongoing series work? They are either B-List players from mainstream titles looking to break out on their own, or new characters introduced that never seemed to take hold on the sales charts. Fans can speculate, bloggers & journalists like me can make conjecture, but what if an actual comics insider breaks down the subject?

Marvel.com editor (and friend of Robot 6) Ben Morse has discussed this topic at length in a column he calls “Why Won’t This Work?” over at the blog The Cool Kids Table, where he posts with other Wizard alums Rickey Purdin (DC Editor) and Kiel Phegley (CBR’s News Editor). Morse has reviewed several characters and their inability to make a long-term viable series, such as the most recent post about Marvel’s Deathlok. Morse isn’t afraid to look at DC either, spending time and words looking at DC’s Martian Manhunter and Steel, and our own Kiel Phegley got in on the act, talking about Marvel’s Captain Marvel.

This is definitely a subject ripe for further review, and we hope Ben and the CKT crew do more of this in the future. What character or team would you like to see them review?