During our recent interview with Devin Buttner, Screenpush CTO and social media expert, he gave us some great advice on how to effectively spend your time and money on a social media campaign.

The options are plentiful when it comes to social media and various (paid) ways of promoting yourself and your project to the masses. But we also know that funds – especially marketing funds – can be limited on an independent production. Enter Devin and his knowledge of social media mechanics. Please enjoy his insight on how to make the most of what you got. Comments are welcome below.

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About Devin Buttner:

As CTO, Devin oversees all technological aspects of Screenpush’s internal and external projects. Devin is an expert in information architecture and LAMP stack development.

With more than eight years of experience in technology development, Devin leverages his in-depth knowledge of computer languages to design, build, test, implement, and support applications utilizing programming languages and development tools. Devin has worked on IT projects and large scale integrations for brands like US Cellular, Magento, and Sales Force among others.

Prior to joining Screenpush, Devin had a career in the music business, working for major record labels developing and marketing artists, representing such brands as Universal Music, Sony Music, and Hollywood Records.