300 Naked Women Feared Lost [Branding The Onion]

Sunday Afternoon Reading

Chicago.

If you get to know Chicago, you’ll understand why I like it so–despite the winters. It’s the American midwest work ethic, the reason Chicago is called the City of Big Shoulders, the City that Works. It’s the people and the midwest sense of humor.

It was Sunday. I stopped by a neighborhood bar, picked up a free newspaper from the stack by the door. I ordered a glass of wine and asked for a hamburger with pickle, onion, ketchup, and mustard. Then I scan the headlines.

I know that you can find this free paper in other cities–it’s even online–but it’s in every neighborhood bar, bookstore, and coffee shop in downtown Chicago. We think of it as our own. Maybe it’s an onion-connection thing. Historians say the word, Chicago, means stinking onion.

The Onion is not only America’s Finest New’s Source . . . per their trademark. According to their media kit, they are also hailed by the New Yorker as “The Funniest Publication in the United States.” “A Message from The Corporate Office” attributed to “the esteemed Captain of Commerce” promises that

. . . Every one of our readers is firmly ensconced within the plum 18-49 demographic . . . we went so far as to lobby the halls of Congress . . . to make reading The Onion mandatory for this group . . . Thankfully the law passed in 1997, forever ensuring that our readers are highly paid easily persuadable young folk with money to burn. . . .

Now there’s brand-centered promotion that knows its goal and communicates its big idea–crisp, clear, sweet. It’s what I call Frosted Mini-Wheats promotion. It satisfies my adult sophisticated sense of humor and my kid-like sense of fun at the same time.

If you’re not familiar with this news source, it’s a perfect thing to try this day after April Fool’s Day, when we’ve just changed the clocks to lose an hour of sleep.

And about those naked women . . . check the story. It ran July 18, 2001. I still remember it. I still think it’s funny.

No, you’re right. I have backed off blogging. Blogging as in writing fresh content day-in, day-out, chasing the links etc.,

But the way I’m trying to see it is that now I’m not really blogging but using blogging as my publishing platform, if you know what I mean.

I tend to see WP (what’s behind the blog) simply as a CMS (God how hard it is to hack WP to do what you really want it to do!!!)

So these days, the way I’ve set up my new sites, I’m “blogging” say 1 hour a day and spend more time learning the advertising game (no real point in blogging without making any dough or having no monetization plans) – of course, that’s after I finish each day with my outside gig.

“let them chase me” – I think we’re both starting to get it. I like the organic approach to blogging – not the try hards. If you keep shwoing up with the goods it’ll happen.

WP – I’m like you. I pretty much stink at tinkering with it but I can stubbornly spend hours trying to tweak the most mundane of things. I won’t let it beat me even though the count is probably 15 to 3 in favour of WP (I’ve hacked up blogs so badly at times I had to re-install them again). And don’t get me started on the Firefox / IE differences!!!

The hour-a-Day Plan – best thing I’ve done (in a financial and personal sense). And thanks for the comment, there’s a response over there.

SmallOfficeOffice.com – Hmmm, sounds like way too much work and effort involved – I’ll delegate it to you 🙂

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