Just Opened | Stone Fox Bride

While planning her wedding two years ago, Molly Guy, a writer who lives in Brooklyn, found herself turned off by the gown emporiums and general hysteria of the wedding industry, with its “bridezillas” and reality-television-ready antics. “Everywhere I went, everyone I talked to had the same old-fashioned, uncool idea of what a wedding was,” Guy says. “A showy display of big dresses and bad hair.”

After throwing her own intimate, laid-back affair — she walked down the aisle barefoot and carried a bouquet of wild ferns — Guy set out to provide other women with an alternative to the spray-tan template. The result? Stone Fox Bride, a sun-filled salon in downtown Manhattan that offers a range of decidedly nonbridal bridal services, from unfussy veil-to-toe attire to organic beauty products to catering referrals. The spacious showroom, which had a soft opening this week and opens to the public Tuesday, is lined with Moroccan rugs and comfortable couches, on which brides-to-be are encouraged to lounge around with their friends and mothers, flip through fashion magazines for inspiration and sip fresh-brewed Darjeeling.

Guy tapped a lineup of designers — Mandy Coon, Electric Feathers, Wren, Daryl K, Lindsey Thornburg and Nomia among them — to create dresses that brides may actually want to wear again, and there isn’t a single cupcake gown in the mix. Expect understated silhouettes in raw silk and charmeuse, a range of hemlines and a few bridesmaid-friendly frocks. Also on offer is a carefully curated selection of accessories, including pieces from Shourouk, Jensen-Conroy, Anna Sheffield and Kathryn Bentley. Custom veiling by Stone Fox’s own Gabrielle Damico is available — a tulle number called “Le Paola” is a replica of one worn by Damico’s mother — along with a handful of other designer veils, including a slinky beaded headpiece by Daryl K. “It’s very Slutty Madonna,” Guy says. Shoes from Proenza Schouler are forthcoming.

Stone Fox also provides “secret services” — referrals for everything from Pilates instructors to shamans to sex therapists. A small selection of books, literary companions for what Guy calls “the wedding journey,” includes hits from Judy Blume, Joan Didion and the sexpert Betty Dodson, author of “Sex for One.” “Just because you’re getting married doesn’t mean you can’t still respect your solo time,” Guy says. You won’t get that kind of advice at Kleinfeld.