I recently heard that snapchat released an ad platform and since I am an early adopter I decided to get in on this as quickly as I could. I immediately launched several campaigns and over the last few months I have driven leads as low...

Search Engines. You got to love em! The time they save us from having to search through various books, magazines, newspapers, media guides, etc. They have blessed us with more time to be lethargic and lazy in front of our flat screen computer monitors, but...

Google recently announced an upcoming data- driven attribution model to AdWords. The change means that users can now allocate an attribution model to every conversion type that has been established in AdWords. As a result, nobody will be required to use last-click as a default...

Facebook lead ads give advertisers the opportunity to gather information and leads directly from mobile ads. It bypasses the need to get users to click-through, fill out a form and SUBMIT. Instead, in Facebook, once a user clicks on an ad, information like name and...

How To Use Facebook To Increase Traffic To Your Website
One of the most overlooked options when it comes to internet marketing is social media. Many see it as just a place for friends and family to share information but it can be much more than...

Customize Your Google Adwords Anomaly Script
Susan had her web developer set up Google AdWords Anomaly Alerts so she would know when her AdWords account was underperforming. Shortly after going live with the new code, Susan received an alert. She opened the email and learned that she had...

4 Ways to Improve Your Mobile Marketing
Mobile marketing has become a discipline unto its own. Many consumers today browse the Internet primarily through mobile devices, making it absolutely critical that digital marketers fine-tune their messaging to mobile devices. Here are a few ways you can...

Ever wonder what the best subject line will get a better open rate? What words should I use in my subject line, how can I best draw people into my funnel? Knowing is half the battle and making sure you have accurate information is paramount. That...