About Us

One Egg is about that collaborative approach to work, that extra piece of creativity that we add over and above other prepackaged mixes in the market. This little bit extra provides our clients with more meaningful and clever marketing which goes the extra distance.

Meet our friendly team of digital marketing experts!

Ilan

Co-Founder, Head of SEO

Having worked for over 9 years in digital marketing in 3 different countries, Ilan has hands-on experience managing large to enterprise sized SEO accounts. With a background in computer science and a BA in Creative Media, Ilan is the co-founder and head of SEO for the One Egg team. Having in-depth knowledge in both search marketing and web development enables him to develop powerful digital strategies, which deliver higher visibility on search engines, increase site traffic and boost conversions. Ilan has co-wrote several SEO training guides published on government wesbites. Ilan likes his eggs poached!

Mark

Co-Founder, Head of Paid Search

Born and Bred in Sydney, Mark has over 10 years of experience in the world of digital, specializing in Paid Search & Analytics. With a BA (Pysch) & M.B.A. Mark is the co-founder and head of Search for the One Egg team. Prior to this role, Mark has consulted for a number of multinational agencies and blue chip clients in Australia and abroad, managing multimillion-dollar campaign budgets. Mark has published numerous articles on major web publications, he has spoken at the renowned SMX conference and has published a best selling course on Advanced AdWords on Udemy. His passion lies with helping businesses achieve success online and making real differences to companies' bottom lines. Mark likes his eggs fried!

Jess

Digital Marketing Specialist

Jessica is a digital marketing professional from Sydney, Australia who began her career in some of Australia's fastest growing digital agencies and startups. She has a wealth of experience consulting for small to enterprise sized businesses in Australia and abroad, developing and managing search campaigns from inception to success. Her skill set lies across both SEO & Paid Search, giving her the ability to leverage both sides of Search with clarity and cohesion. In her spare time Jess indulges her love for travel, food and art. She likes her eggs poached "onsen" style.

Ami

Digital Marketing Specialist

Ami is a dedicated and results-focused digital marketing professional, specialising in paid search and account management, with several years of experience across a number of account manager and SEM positions. He has the ability to plan strategically, develop multi-channel presence and ensure that maximum ROI and conversion is delivered. Ami is experienced in analysing campaigns, creating engaging content, alongside planning, optimising and implementing paid search campaigns across Google AdWords and Social Media. Ami likes his Eggs Vegan!

Michal

Digital Marketing Specialist

Michal is a passionate and ROI driven digital marketer. He loves developing strategy and creating online campaigns for small and large businesses. You might find him up late at night diving deep into marketing data, analysing and finding hidden pockets of gold. He's passionate about eCommerce and online sales. Michal likes his eggs scrambled with a dash of chili.

Ilan Perez

Web Analytics

Originally from Perth WA, grew up in Sydney, Ilan has over 15 years of experience in the online space. Starting out as a backend programmer and eventually upskilling to full stack developer. He has a bachelor’s degree in Computer Science and Information Systems. In recent years, Ilan has formally moved into web analytics and has recently completed a Graduate Diploma of Data Science from Monash University. He has performed analytical services for small, medium and enterprise level companies and has a passion for uncovering the truth about the data, finding actionable insights.

James

Web Development

Our resident geek and lover of all things tech, James specialises in website design and development. With several years of experience as an IT Project Manager and Web Developer, James is able to appreciate and understand business objectives, tailoring technical solutions accordingly. James likes his eggs poached, extra soft and gooey.

Callum

Amazon Marketplace Specialist

With over 4 years of experience in the digital marketing space, Callum is an Amazon marketplace & white hat link building specialist. He has launched multiple successful brands on Amazon.com, and is passionate about building long term inbound traffic to clients online assets using ethical and sustainable practices. Callum likes his eggs boiled.

Julian

Digital Marketing Specialist

Julian, a Capetonian through and through, graduated from Cape Peninsula University of Technology with a degree in electrical engineering in 2012. Since making a change in his career 5 years ago, Julian has been working as a digital marketer and has been a natural fit for the One Egg search team. Julian has a passion for helping young people create their ideal career path. He has set up a business which assists graduates in securing professional internships. Julian likes his eggs sunny side up.

Our Key Beliefs

Collaborative

It’s only by working together with clients that we can achieve an optimal outcome. Client input is crucial to the success of every campaign we run

Customized

Prepackaged strategy methodology is a scary reality in the market today. For us it’s about understanding who you are and building on that.

Data Driven

The only way to ensure the right decisions are made is based on data. Your gut can only take you so far. Everything we do is powered by data, whether that’s SEM campaign optimisation, SEO research or CRO advice

Authentic

How often have you heard of agencies guaranteeing results? If you do, run away. It’s not something we do because it can’t be guaranteed and we will tell it to you straight. We will, however, implement sound strategies based on best practices which have strong chances of achieving your goals.

Our Story

When Betty Crocker came out with an instant cake mix in the 1950’s, they thought they had an instant winner. Here was a product that allowed you to suddenly prepare a cake within minutes, it was almost life changing.

But it didn’t sell.

It didn’t sell because making a cake from a box was too far removed for the everyday person (housewife) and they actually felt guilty!

The psychologists realised that being able to add an egg to a cake mix, rather than just using powdered egg, took away the guilt of convenient baking and affirmed the woman’s role as provider

The result was that the mixture was less convenient to make but overall a better product because both the client and the agency collaborate to make something better together.

We don’t sell pre-packaged goods and services, we sell a customised collaborative, approach based on our years of experience in the industry. You are the key component in our marketing success.