Commercialize
YOUR product

We are raising the bar for the good of every Content
Developer. Visual quality is key, and now carries more
weight during the submission and approval process. Keep
in mind, content that is marketed with high quality
visuals are promoted more often!

Great Content Developers are
successful for the following reasons:

High quality, reliable content to keep buyers
coming back for more.

Great marketing material that attracts and
holds customer attention.

Creating excellent content is about talent and
skill, but on top of that you also need marketing
smarts to give you an edge. This guide will instruct
you on effective marketing that can increase sales
and exposure.

Thumbnail

Your First Impression on the
Customer

Besides the quality of your content, this is perhaps one of the most important things
to focus on. It's difficult to get people to browse
your content pack unless you grab their attention. Don’t miss
out on possible sales due to sloppy thumbnailing!

Criteria:

Image Size: 512 x 650 px

Advice:

Thumbnail image should be relevant to the
product(s) being sold.

Thumbnail should be of high quality.

Do not write the product name or title on
the thumbnail images. This information
will be filled in by the store.

Preview Image

Exhibiting your Content in the
Best Possible Way

Preview images are the visual eye-candy that can hold the
customer's attention. It's often better to show than
tell. Customers love to see images, and pictures can express
meaning and value in ways that words can not accomplish.

Criteria:

Image Size: width less than 1920 px, and length less than 1080px

Quantity: maximum of 30 images per pack

Advice:

Should be of good image quality, e.g. good lighting and rendering in 3D view.

Product Description

The Value Proposition

The product description has an impact on how customers
perceive your content pack. Tell them what is
included, give some ideas on usage, plant the seeds of inspiration, and above all, tell them why your product is so valuable and indispensable.

Advice:

Good description contains several topics including brief introduction, design concept,
usage instructions and special features.

Promo Video

Advertising your Products & Best
Use Scenario

People want to see animation in action and what your characters and props look like when they are
in a scene. Of course, a preview image can do this, but a video
can be a better way to guide the customers over your
product.

Criteria:

Video resolution: 1920 x 1080 px

Video host link: YouTube

Quantity: maximum of 60 videos or 3D viewers per pack

Advice:

Offer a teaser to showcase the special features
and the pack's flexibility.

Product Line

Making a Story & Bolstering Demand

Take the time to envision an entire product line missing from the Reallusion Content Store & Marketplace.
Then create volumes of work to fulfill the demand
and needs of those customers. Keep the
prospects informed and you will surely grow an
anticipating customer base.

Logos

Building Up a Brand

Crafting a logo synonymous with your style is one way to
generate recognition and prestige
for your store. A logo is not required, but it can
help to establish a presence that can be felt by your
customers. If you are already
using an alias, the natural move would be to create
a logo next, then you are well on your way to create a
lasting and impressionable brand.

Advice:

Decide on a fixed size and location when
applying the logo to content banners, preview images,
promotion video, etc.