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Fitbit Data Reveals List of Fittest Countries and US Cities

Fitbit (NYSE:FIT),
the leader in connected health and fitness wearables, for this first
time identified its list of Fittest Countries, as well as the Fittest
Cities in the United States. As the clear wearable of choice for
consumers worldwide with more than 63 million devices sold and 50
million registered device users across 65 countries, the Fitbit platform
offers a way to uniquely quantify global trends in health and behavior.
Fitbit analysis revealed Ireland as the Fittest Country, with the United
States ranking 28th. In the United States, Duluth, Minn., Appleton,
Wis., Eau Claire, Wis., Boulder, Colo. and Bellingham, Wash. rank as the
top five Fittest Cities.i

In addition to tracking your daily health and fitness metrics, the
Fitbit platform connects users across all global mobile platforms
(Android (News - Alert), iOS and Windows), creating an engaging, global community
across one of the largest social fitness networks.

"We are more than just hardware. Our software and services offerings
help inspire, coach and guide users to reach their goals in more
personalized and powerful ways," said Shelten Yuen, Vice President of
Research at Fitbit. "The network effect of our global community of
millions of users gives us an incredibly strong competitive advantage
because it provides our users with the support and motivation they need
to reach their goals whether that means eating healthier, moving more or
sleeping better."

Fitbit analyzed aggregated and anonymized data from more than 20 million
Fitbit users across the globe to uncover the Fittest Countries ranking.
With devices that track and analyze your daily activity, including
exercise, heart rate and sleep, Fitbit was able to look at a range of
behaviors, examining average daily steps, active minutes, Reminders to
Move goals met, resting heart rate and duration of sleep to identify the
standings. The 2017 Fittest Countries are:

Ireland

United Kingdom

Sweden

Netherlands

Switzerland

Denmark

Spain

Finland

Germany

New Zealand

Austria

Norway

Belgium

Australia

Italy

Czech Republic

Portugal

Japan

Canada

France

Hong Kong

Poland

Chile

Ukraine

Hungary

Israel

Argentina

United States

South Africa

Colombia

Additional Fittest Countries findings include:

Spain gets the most steps per day, with an average of 9,023. Other top
steppers include Switzerland, Hong Kong, Sweden, New Zealand, the
United Kingdom, Germany, Ireland, Australia and Japan. The United
States ranked 29th with an average of 7,556 steps per day.

The top 10 countries clocking the most sleep include the United
Kingdom, with an average of 7 hours and 15 minutes per night, followed
by the Netherlands, Finland, Ireland, Belgium, New Zealand, Norway,
Sweden, France and Germany, in order. The United States ranked 23rd
with an average of 6 hours and 48 minutes per night.

Spain, Sweden, Hong Kong, Finland, Switzerland, Denmark, United
Kingdom, Netherlands, Ireland and Japan all exceed the World Health
Organization recommendationsii for averaging at least 150
minutes of moderate-to-intense aerobic physical activity per week,
with a range of 27.9 to 22.3 active minutes per day. The United States
ranked 33rd with an average of 16.5 active minutes per day.

The top 10 countries that move the most throughout the day are
Switzerland, Germany, United Kingdom, Ireland, Belgium, New Zealand,
Netherlands, Denmark, Austria and Sweden, in order. The United States
ranked 16th.

In the United States, Fitbit continued its annual look at Fittest
Cities, providing a more granular look at fitness across the country.
The 2017 Fittest Cities in America are:

Duluth, Minn.

Appleton, Wis.

Eau Claire, Wis.

Boulder, Colo.

Bellingham, Wash.

Madison, Wis.

Billings, Mont.

Rochester, Minn.

Spokane, Wash.

Eugene, Ore.

Green Bay, Wis.

Denver, Colo.

Portland, Ore.

Sioux Falls, S.D.

Lincoln, Neb.

Syracuse, N.Y.

Rochester, N.Y.

Grand Rapids, Mich.

Janesville, Wis.

Minneapolis, Minn.

Boise, Idaho

Albany, N.Y.

Milwaukee, Wis.

Washington, Va.

Stamford, Conn.

Reno, Nev.

West Chester, Pa.

Crystal Lake, Ill.

New Hudson, Mich.

Columbia, Mo.

The Fitbit platform includes apps, social and motivational features,
advice and personalized coaching that are connected via the Fitbit app.
With a global community of engagement and support, Fitbit helps people
make behavioral changes to be more active, exercise more, eat smarter,
track their sleep and manage their weight, helping change the lives of
millions of people. In fact, Fitbit has seen that having support from
friends, family and coworkers increases activity: users who have one or
more friends in the Fitbit network take 700 more steps per day on
average than users without friends on the platform, and those who
participate in Fitbit Challenges or Adventures take 2,000 more steps per
day - about an extra mile of walking per week.iii

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit's diverse
line of award-winning products includes Fitbit Surge®, Fitbit Blaze™,
Fitbit
Charge 2™, Fitbit Charge
HR™, Alta
HR™, Alta™, Fitbit
Charge™, Fitbit
Flex 2™, Fitbit Flex®,
Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in 54,000 retail stores and in
65 countries around the globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software and services to deliver
innovative solutions for corporate wellness, weight management,
insurance and clinical research. Fitstar by Fitbit offers a digital
health and fitness platform that helps and inspires users to get fit
anytime, anywhere, and has a footprint of over 9 million downloads
across the Fitstar Personal Trainer and Fitstar Yoga apps, with
availability in 155 countries.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.

i The 2017 Fitbit Fittest Countries analysis is based on
aggregated and anonymous 2016 data from 23.2 million Fitbit users across
the globe. The analysis is a representative sample of 2016 data from
more than 10 million users in the United States and more than 10
thousand users in each international country. As part of this analysis,
Fitbit averaged and ranked the following data metrics: daily steps,
daily active minutes, daily Reminders to Move goals met, duration of
sleep per night, and resting heart rate.ii World Health
Organization, Global Strategy on Diet, Physical Activity and Health. http://www.who.int/dietphysicalactivity/factsheet_adults/en/.iii
Based on aggregated and anonymous Fitbit data, November 2016.