Category Archives: general

Nurses are a very popular audience for a wide variety of marketing offers. Our database has nearly 5.6 million state licensed nurses with dozens of specialties and 400+ demographic & lifestyle selects available, making the targeting possibilities endless. Not to … Continue reading →

This time of year, most American marketers are hyper aware of timing their promotions just right. For example, any mailings that don’t involve a Black Friday sale in the weeks leading up to Thanksgiving have a high chance of getting … Continue reading →

There are so many options with our Doctors files that it can feel overwhelming if you’re not exactly sure what all the terms mean, or why you’d want one select over another, or why you have to make so many … Continue reading →

No one usually tries to procrastinate, but deadlines have a nasty habit of creeping up on you while you’re doing a million other just-as-important things. Next thing you know, you’re rushing to get a marketing piece finished and to the … Continue reading →

It seems like we’re always at some stage in an election cycle somewhere in America – the beginning of a governor’s race, the middle of an incumbent mayor’s race, the last push in a midterm election, and so on. Right … Continue reading →

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now. Digital marketing isn’t going away. But, the death of direct mail at the hands of digital* , which has been … Continue reading →

We’ve all gotten promotional emails where we’ve wondered why the company bothered sending it – we can’t hit delete fast enough. Those emails suck, but the people sending them didn’t realize it. You can avoid the same mistakes by recognizing … Continue reading →

New Year’s Resolutions are a funny thing. The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading →

I am almost certain we have all seen some variation of this commercial – you know the one – that funny one … you know … the one where that guy does something really funny and then the girl … … Continue reading →

I came across a couple items a few days apart and, on the surface, they aren’t really related at all … one was talking about a wireless carrier putting limits on its subscribers’ unlimited usage plans and another one was … Continue reading →