Call of Duty: Modern Warfare 3 hit $1 billion faster than Avatar

You may be wondering, "Did Call of Duty: Modern Warfare 3 sell loads, or loads?" Luckily, publisher Activision today proffered a new boast about its sales performance, declaring that it hit the $1 billion mark within 16 days of its November 8 launch.

You may be wondering, "Did Call of Duty: Modern Warfare 3 sell loads, or loads?" Luckily for you, publisher Activision today proffered a new boast about the sales performance of Infinity Ward's shooter, declaring that it hit the $1 billion mark within 16 days of its November 8 launch.

This achievement has seen Modern Warfare 3 best the world's highest-grossing film, James Cameron's Avatar--the movie, not the video game--which took 17 days to hit $1 billion, Activision says. Of course, Avatar cinema tickets were an awful lot cheaper than copies of MW3.

"Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences," Activision Blizzard CEO Bobby Kotick claimed in today's announcement.