Half Of People Who Like Brands On Facebook Do So Simply Out Of Loyalty

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Facebook Fans Like Big Brands Out Of Loyalty And For Deals (Syncapse)49% of Americans who like big brands on Facebook say they do so simply to support those brands that they like, whereas 42% do so to get a coupon or discount. Read >

Clearing Up The Vine Vs. Instagram Stats (Topsy)Vine shares on Twitter (posts with links to Vine videos) declined 40% on the day Instagram launched video, according to free analytics from Topsy.com. This data point was picked up by many in the tech media. But Topsy has been quick to explain to the tech press, which pounced on this data, that the free version of its social media analytics service only tracks Twitter shares or linking from "influencers," who are quicker to adopt and drop services depending on what's trending, and may not necessarily be indicative of longer-term trends. Read >

Remember entertainment value. The occasional light humor can go a long way toward humanizing your brand.

Throw in some inspiration. Inspiring quotes and photos is a good way to humanize your brand.

Offer an exclusive. People like to feel as if they are in your inner circle.

Be responsive. Reciprocation is key to convincing people that they can interact with you on social media. Read >

Eric Kuhn, Social Media Guru, Offers Twitter Tips (Huffington Post)Eric Kuhn, who has worked on social media for CNN and the NBA, said at the Aspen Ideas Festival that the key to increasing your following on Twitter is to talk about "now moments," to engage yourself in current issues, and to use trending hashtags. Read >