Tag Archives: Best

It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text ads can no longer be ... Read More »

Gaming is better with friends. And gaming is important at Facebook. Those are the takeaways that Brian Boland, vice president of publisher solutions at Facebook, wanted to give to game developers at the Casual Connect event in Seattle last week. While Facebook’s audience is much broader than games, but it is in touch with a lot of gamers. More than ... Read More »

When asked about the best time to send email, email marketers have often replied, “Tuesday through Thursday morning, between 8 and 10 am.” It’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, on all devices. Let’s visit some ... Read More »

Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon. However, that doesn’t mean that local search also fell by the wayside. If anything, it’s become even ... Read More »

July 19, 2017Comments Off on Best New Online Advertising Features of 2017 (So Far)

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to ... Read More »