HOT SPOT: ESPN;SUPER(LATIVE) BOWL

Published on July 29, 1996.

ESPN began touting its 24-hour sports news channel in commercials from Goldsmith/Jeffrey, New York, on ESPN and ESPN2 last week. Stacking superlatives on top of one another, the above spot taps into one of the key target consumer insights: Sports fanatics don't know the meaning of overkill. The all-news channel debuts Nov. 1.