A 15-year-old who lives nearby says like many of his friends, he did the fire challenge.

"I put it like around here, I grab the lighter, and the next thing my whole body burst in flames," the teen said.

Disturbingly, he said he would do it again because "it's fun".

Psychology Dr. Harry Stratyner explains what's going on here.

"To have it filmed on YouTube so that people can watch this is a cry out for help. Everything is about this kind of media hype of attention and everybody wants you to know them, even if it could potentially cost them their lives," Dr. Stratyner said.