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I’m trying to stay upbeat in my blog and suggest positive things to agents to increase their sales and brand image, but sometimes highlighting the negative can be more instructive. A big difference between professional and amateur photographers is what is kept and what gets thrown away. I find it extremely common to see blurry…

The short answer is: all homes you represent should have professional photos made, but you would expect a photographer to say that. The most value pro photography brings to an agent is a greater perceived value by the home seller of the agent’s marketing expertise. Maintaining consistent quality across all of your listings shows your willingness…

Mention free and you attract a lot of attention even though we should all know that “There ain’t no such thing as a free lunch”. Here’s some ways to bolster your chances of gaining a new client and saving money on listing photography: Brining in a professional photographer to make photos of a client’s home…

There is a myth in the real estate industry whose origin is difficult to pin down, but continues being circulated. It’s the myth that more photos on a listing will get that listing a higher ranking. I’ve been told that some MLS’s will rank by number of photos, but buyers don’t have access to the…

A Very Informal Article on Copyright as it Applies to Real Estate Photography Copyright gives authors and creators of original works the right to control those works. In the United States, the founding fathers considered copyright so important that it is the only right embodied in the body of the Constitution. All of the other…

The second step in marketing a home is very straight forward. Get a gallery of photos that best highlights the features of the home. High quality images are also the easiest aspect of your marketing to describe to a potential client. Bringing in a professional photographer will show just how dedicated to selling the…

The starting point for marketing a property is so basic and stated in so many places that it begs repeating for all of the times it is ignored. The starting point is a clean and uncluttered house. Showing or photographing a home that is unkempt and unclean is a waste of your time and effort….

It’s common these days to hear that you HAVE to be active on Facebook, Google+ and Twitter if you are in business, but is that really true? For entertainers, celebrities and sport organizations, keeping in touch with their fan base is important. For businesses the goal is sales not “likes”. Advertising is about return-on-investment (ROI) and…

This post is about the age old battle between how much of something and the quality. In this case, I am talking about the number of photographs on a listing and the quality of the photos. Not so long ago most MLS’s increased the allowable number of photos that can be posted up to 30-35…

Professional photography of real estate listings can be thought of as a 60/40 proposition. 40% of the value is marketing the property and 60% advertises the agent. Setting yourself apart from the crowd can be a difficult process for a real estate agent. Nearly all of the marketing tools employed are used by everybody. All…