New Kool-Aid Sour Jammers Put a Sour Twist on Fun

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PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Just in time for summer, Kool-Aid is putting a sour twist on fun
and introducing New Kool-Aid Sour Jammers. For the first time,
kids who are bored with sweet can enjoy the bold and fruity taste of Kool-Aid
they know and love with a fun, sour twist.

“We know that kids love sour flavors, but there’s never been a sour
beverage for kids available, until now,” said Rachel Drof, Marketing
Director, Beverages, Kraft Heinz. “Kool-Aid is all about bringing
unexpected fun to fans everywhere, and we can’t wait until fans taste
the sour twist on the Kool-Aid classics.”

For the first time, Kool-Aid Man is puckering up in new ads that
support Kool-Aid Sour Jammers. To celebrate the launch of
Kool-Aid Sour Jammers, Kool-Aid Man is krashing Snapchat with
interactive filters and lenses. Fans can also enjoy hilarious videos of Kool-Aid
Man krashing sweet moments with a fun, sour twist on Instagram.

Kool-Aid Sour Jammers are available beginning April 2019
for $1.99 in 10-packs at retailers nationwide.

For more information on Kool-Aid Sour Jammers, visit www.koolaid.com
and follow the brand on Twitter (@koolaid), Instagram (@koolaid) and
Facebook (facebook.com/koolaid) for updates.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.