Batter up, breakfast lovers! IHOP, one of
America's most popular family-friendly restaurants, known for "everything you
love about breakfast," will once again invite guests to enjoy free pancakes
during National Pancake Day on Feb. 5, 2013, while celebrating Children's
Miracle Network Hospitals' 30th anniversary. On this day, the
restaurant chain hopes to raise $3 million as the first national fundraising
campaign to kick off the 2013 fundraising year for Children's Miracle Network
Hospitals.

During National Pancake Day, the
company's largest philanthropic event of the year, more than 1,500 IHOP
restaurants across the country will invite guests to enjoy a complimentary
stack of IHOP's signature delicious buttermilk pancakes from 7 a.m. to 10 p.m.
Guests will be encouraged to make a voluntary contribution to the local
Children's Miracle Network Hospital or other local charities. One hundred
percent of the donations will help local charities provide vital equipment,
life-saving procedures and critical care for sick and injured children.

This will mark the eighth year
that IHOP has held National Pancake Day, which to date has raised more than $10
million for Children's Miracle Network Hospitals and other local charities. In
2012 alone, IHOP raised more than $3 million for Children's Miracle Network
Hospitals and other charities.

"Millions of free pancakes served
on National Pancake Day mean millions of miracles for those in need," said
Julia Stewart, interim president, IHOP and CEO of the parent company,
DineEquity Inc. "The concept is simple, but our mission is ambitious: to save
and improve the lives of as many children as possible through Children's
Miracle Network Hospitals. For the past eight years, it has been a pleasure and
a privilege for all of us at IHOP to participate in this worthy event, and each
year our guests have proved to be incredibly generous, helping us not only
reach but surpass our goal. We look forward to continuing that trend this year
as we plan to once again flip and serve about 4 million free pancakes for
charity."

Guests visiting participating
IHOP restaurants in support of Children's Miracle Network Hospitals will also
have the option to purchase "Miracle Balloons" for $1 and $5 each, throughout
the month of January leading into National Pancake Day, with all proceeds going
to the Children's Miracle Network Hospital. Participating restaurants will
display the balloons in celebration of Children's Miracle Network Hospitals'
30-year anniversary. Those who buy a $5 Miracle Balloon will receive a $5 off
discount that can be credited toward their next visit.

For more information on National
Pancake Day, or to learn about Children's Miracle Network Hospitals and make an
online donation, visit www.ihoppancakeday.com.

Children's Miracle Network
Hospitals raises funds for 170 nonprofit children's hospitals across the U.S.
and Canada, which, in turn, use the money where it's needed the most. When a
donation is given it stays in the community, helping local kids. Since 1983,
Children's Miracle Network Hospitals has raised more than $4.3 billion, most of
it $1 at a time. These donations have gone to support research and training,
purchase equipment and pay for uncompensated care, all in support of the
mission to save and improve the lives of as many children as possible. Learn
more at CMNHospitals.org.

For 54 years, IHOP has been a
leader and expert in all things breakfast and a leader in family dining. The
chain is highly competitive in its menu offering, serving 65 different
signature, made-from-scratch breakfast options as well as a range of meals under
600 calories. Beyond offering "everything you love about breakfast," IHOP has a
wide selection of popular lunch and dinner items, as well. IHOP offers its
guests an affordable, everyday dining experience with warm and friendly
service. As of Sept. 30, there were 1,565 IHOPs in 50 states and the District
of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United
Arab Emirates, and the U.S. Virgin Islands. Under the licensed name IHOP at
HOME, consumers can also enjoy a line of premium breakfast products available
at leading retailers. IHOP restaurants are franchised and operated by Glendale,
Calif.-based International House of Pancakes LLC and its affiliates. International
House of Pancakes LLC is a wholly owned subsidiary of DineEquity Inc.

Pancake Day is a tradition that
dates back several centuries to when the English prepared for fasting during
Lent. Strict rules prohibited the eating of all dairy products during Lent, so
pancakes were made to use up the supply of eggs, milk, butter and other dairy products
- hence the name Pancake Tuesday, or Shrove Tuesday. IHOP's National Pancake
Day will take place a week before Shrove Tuesday on Tuesday, Feb. 5.