The ultimate SEO Research Tool | Searchmetrics Essentials

Get instant insights for basically any domain. Unveil a comprehensive overview of a website's SEO and PPC performance. Discover relevant competitors.

Analyze and optimize entire websites

Get instant insights for basically any domain across 28 countries*. Access a comprehensive overview of a website’s SEO and PPC performance and rankings. Discover relevant competitors and analyze their backlinks.

Want to test it yourself?

Boost your search engine marketing success with Essentials

Keep your eye on the competition

Get a close look at your competitors! See in detail how they rank for certain keywords and reveal their search strategy. Make quick improvements and use unique Essentials insights to leverage your competitive advantage!

Don’t take our word for it.
Here’s what our great customers say.

“With help from Searchmetrics Essentials our SEO strategy grew with 50% in terms of sales. The tool is hands down one of the best in the industry and fairly easy to setup and to understand.”

Micky Weis, Digital strategist and CMO, Firtal Web A/S

“With an Italian, English and German language market, we have with the Essentials the perfect tool for international data. We archived to become the leading private tourism portal for the Val Gardena area in Italy.”

Markus Rabanser, Administrator, Internet Service GmbH

“One of the biggest benefits of using Essentials are the speed of getting data and the easiness of using it. We reduced the time to make fast analysis of a domain from 30 to 10 minutes, and anyone without deep SEO knowledge can use the tool to get precise data in seconds.”

“The Essentials has been absolutely invaluable to our SEO team. It’s allowed us to make smarter ‘informed’ decisions, quicker too, through reliable data on tap.”

Dan Sharp, Co-Founder, Screaming Frog

“I’ve been using Searchmetrics for 3 years. It helps me to analyze search performances of websites. For me, the most beneficial thing about Searchmetrics is the competitive analysis. It’s a real milestone for us.”

Arda Mendes, SEO Manager, Modansia.com

“Every time I log into Searchmetrics Essentials, I feel like I’m cheating. All of the historical data you need is already tracked, which cuts hours off tasks like keyword research and competitive analysis for search. Searchmetrics has wedged itself deeply into our workflow. At this point, Searchmetrics Essentials is just that: Essential.”

Michael King, ipullrank

Essentials – what’s included

SEODiscover the organic performance of a website for up to two years historically and find out its potential. Get access to the world’s best search database and start optimizing your SEO.

PPC
Get a 360-view of your search marketing efforts and optimize them with key metrics like traffic, ad budget, ad copy and rank position for over 100 million domains.

Have a closer look at all Essentials features

The ultimate research and analytics tool for SEOs, small businesses and agencies

The Essentials gives you access to millions of domains across 28 countries, and generates a comprehensive overview of rankings, SEO and paid visibility, relevant competitors and keyword distribution. The great analysis helps you to check your website performance on Google and to adjust your online marketing strategies. With the Essentials, you have the following benefits:

Discover relevant keywords

Keep an eye on competitors and their activities

See who’s linking to you

Create link profiles quickly and easily

Save time with innovative technology and real-time analysis

Website Analytics

Check and optimize entire domains

In a matter of seconds, Searchmetrics Essentials can show you the precise search engine efficiency of your website – and identify the potential for optimization. For any domain, across 28 countries, you can generate a comprehensive overview of rankings, SEO visibility, paid visibility, relevant competitors, keyword distribution and much more, and compare all these metrics to our entire extensive historical database.

Keyword Research

Discover new relevant keywords

Essentials includes a one-click keyword generator, which provides a list of several hundreds of new keywords for a domain, and immediately provides the average search volume for all keywords in the list.

The Essentials supports you in detecting trends in the making, such as which page:

Most recently ranked highly for a specific keyword?

Moved down in the rankings?

Is slowly moving upward?

With this insight, you can fine-tune your search engine performance for Google and other search engines.

Competitor Analysis

Keep track of your competitors

By comparing your domain with those of your competitors, you can see immediately where you stand and where your competition may be about to overtake you. In addition to visibility, rankings and position spread, Essentials displays Google AdWords keywords and ads – with much more detail than you will find on Google. With our software, you save valuable time, helping you to adjust your search engine strategy to stay ahead of the competition.

Backlink Analysis

Optimize backlinks

Thanks to our unparalleled database of links, Essentials users benefit from a solid search foundation that can be refined with a multitude of filters to gauge the diversity of links.

Essentials also simplifies the process of improving your site’s backlink profile. You can make sure the right subpages are linked and that link texts are descriptive and well written. You can also compare your backlink profile with competitor profiles.

Get a feeling for our software and
see how you can make instant improvements

Exclusively for Essential Pro Customers

Subdomain Rankings

Analyse subdomains

Analyze your websites at the subdomain level. So you can not only see the performance of e.g. searchmetrics.com, but also the performances of blogs like blog.searchmetrics.com and compare it with other subdomains.

Historical Keyword Rankings

See the historical development

Have a look at the historical development of a keyword and go up to four weeks back in time. Enables a more sustainable analysis enriched with keyword trends.

More Markets and Data

Access to six countries and more exports

Get access to up to six countries for deeper analysis and export more Backlinks and SEO PPC rankings. With these great extras, you will boost your SEO results and your website’s rank in Google.

Not convinced yet?

Free SEO Analysis

Try out our free version of the Essentials for as long as you need to be convinced. The free version gives you access to all areas you can use with the Essentials, in a basic form. It shows you enough to give you a good overview of our great SEO analytics tool. Once you’ve explored the free version, you’ll be fully familiar with all the great features of the Essentials, including:

free link checker and link analysis

free analysis of SEO Visibility of your web page

free competitive analysis

on-page optimization recommendations

list of keywords

many more great, free features

* with Essentials you can select three out of the 28 countries for deep analysis

Why is SEO so popular and why do I need it?
Here we go through what is possible with SEO:

Get more traffic: A small investment lets you generate much greater revenue. Lifting your Google rank by just a few positions can greatly increase traffic and revenue.

Improve your conversion rate: Besides helping you to get new prospects, SEO improves your conversion rate to a whole new level. You want to know how that works? With SEO, you can differentiate between the four types of search intention in Google: Navigational, Informational, Commercial and Transactional. Knowing the intention of your customers helps you to address them in the right way, and stops you wasting money by spending it on the wrong customers.

Discover your market potential: By researching the potentials of keywords, you can find out how big a market is, the potential behind it and how to cover it. Furthermore, Keyword Analysis helps you to find new popular keywords.

Have a look at your competitors: Another advantage is that you will see with whom you are competing for the same customers – and how you can overtake them. The Essentials helps you to find out their SEO strategy, giving you a vital competitive edge.

SEO is especially useful for small and medium businesses in competitive branches, giving them an opportunity to take the lead, as other market participants may not have Search Engine Optimization on their radar.

Increases usability: Optimizing your page based on the suggestions of SEO tools even has the nice side effect of making your website more user-friendly, easier to navigate and faster. If you rank amongst the first three positions of a Google search result, you also increase user trust in your website.

Long time value: Compared to PPC, which only gives you a boost when you pay for it, SEO brings you healthy traffic in the long term. Furthermore, research has shown that customers prefer to click more on organic and natural search results than on paid AdWords.

Always up to date: Google updates their search algorithm constantly. If you don’t continually adapt your SEO strategy, your websites will drop positions in the SERP and fall back behind your competitors. Use SEO analysis to see how to leverage the Google’s updates to your advantage.

Website speed: Loading time and page speed are important technical factors in how Google ranks your website. If your page is too slow, it will lose rankings. Always have an eye on your site speed. Google analytics provides a basic website speed checker, but SEO tools are more advanced and give you more precise recommendations for optimization.

Meta tags: These are a perfect way of providing search engines with information about your webpages. SEO tools can help you to optimize your meta tags.

Sitemap: An overview of a website’s pages and links, which is accessible for users and crawlers. It shows the relationship between different sites. On top of that, it also helps search engines with the crawling of a page. Your rank in the search engines will be better if you support the crawl efficiently.

Content optimization: Creating relevant and optimized content is the perfect way to improve rankings, traffic and conversion rate. Relevant content also leads to improved user signals as visitors stay longer on your page.

The Unix epoch: Also called or Unix time, or POSIX time or Unix timestamp, this is a time calculation, measuring the number of seconds that have elapsed since January 1, 1970 (midnight UTC/GMT).

Reports: It is always important to have an overview of the big picture and to provide reports to the relevant people. Important KPIs can help to guide effective marketing strategies. Most SEO tools also allow connect to Google analytics or other user signal trackers, which can be integrated into reports and dashboards.

Conclusion: In conclusion we can say that SEO is a must for a good marketing strategy. Free SEO tools can help, but to significantly lift the Google rankings of your website, you need access to more data for strong analyses. These aid on-page optimization of your website, helping you to stay ahead of the competition. All this will result in increased revenue.

What is SEO (Search Engine Optimization)?

When you start searching for something on the internet, you enter certain words into Google or other search engines. Those words are called keywords. The list of results returned is based are based on a complex algorithm which decides which page should be shown on which rank. As a company, you can try to influence the results, since a higher position results in much more traffic which will result in increased revenue. One aspect to focus on is optimizing your website for keywords that are important for your company. A good SEO tool will help you to optimize your search engine and online strategy. Optimizing your website is an ongoing process and requires constant work because your competitors may also be engaged in Search Engine Optimization. And if they rise, you may fall.

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