Yea from my understanding, they have deals with many major companies who buy that info for a certain price. I guess they sell it for a low price like $0.10 or $0.20 and then it to 10-20 companies so they double their money.

Companies like WalMart may need to know which city most people would choose a Blackberry instead of an Ipod so they can choose better commercials or stuff, they can buy that information from CPA Companies.

Just like how Pepsi hires people to go to events and give away Pepsi and Coke to see which one more people like. Market research is very important, and direct advertising through email marketing.

Same like why adsense pays you for clicks? They are clicks after all. duh

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That isn't the same thing at all.

Adwords advertisers pay google money to show ads leading directly to their product or service or an intermediate landing page. The goal with these leads is to get you to purchase the product or service.

Email and Zip submits aren't about sales directly from that click. They are only buying information. There is no product or service being advertised. The goal is to gather information, and that is all.

Products and Services have a value which is easy for anyone to determine. The value of this type of information isn't known to 99.9% of the world, which was the reason for the question.

We use adwords,so we know that adsense will pay the advertisers money
but what these cpa companies do with the leads?

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It works the same way dude. A lead = a potential client. That 1$ they are paying you for an email address / phone number / zip code can be converted to a sale worth few thousand dollars. They just call/email that person and offer what they are selling and try their best to make a sale.

It works the same way dude a zip code can be converted to a sale worth few thousand dollars. They just ????? that person and offer what they are selling and try their best to make a sale.

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Well, I edited your post a little bit, so you can explain it to me a little bit more. I am quite interested in how CPA companies are contacting users via Zip Code and offering them products and services worth thousands of dollars.

Well, I edited your post a little bit, so you can explain it to me a little bit more. I am quite interested in how CPA companies are contacting users via Zip Code and offering them products and services worth thousands of dollars.

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The zip code is just used for geo targeting the leads not a contact method.

The zip code is just used for geo targeting the leads not a contact method.

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I understand it isn't a contact method. What I mean is, you have to explain more in detail about the process. You are just telling him "They sell to those people" without giving any information that he is really looking for.

I assume you mean like this:
The Zip Code itself is worthless. The only time a Zip Code has value is if the user completes a subsequent section of the offer/website. The CPA company pays you for the Zip Code, because through their testing 30% of users will fill out their Phone Number and Email Address AFTER they enter their Zip Code.

If a user only enters their Zip Code and disappears, the information is worthless. But if you have someones Zip Code, AND their email/phone number, you can sell them much more highly targeted products/services which they are much more likely to purchase.

and some times few scammers scam people as well. like after submitting email they send them on another page and ask them to fill the complete form with 20$ only shipping payment. then we will send you your free IPAD.

I understand it isn't a contact method. What I mean is, you have to explain more in detail about the process. You are just telling him "They sell to those people" without giving any information that he is really looking for.

I assume you mean like this:
The Zip Code itself is worthless. The only time a Zip Code has value is if the user completes a subsequent section of the offer/website. The CPA company pays you for the Zip Code, because through their testing 30% of users will fill out their Phone Number and Email Address AFTER they enter their Zip Code.

If a user only enters their Zip Code and disappears, the information is worthless. But if you have someones Zip Code, AND their email/phone number, you can sell them much more highly targeted products/services which they are much more likely to purchase.

Is that what you mean?

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With a combination of zip/email or zip/phone number I can sell you anything local and that's targeted advertising.

With a combination of zip/email or zip/phone number I can sell you anything local and that's targeted advertising.

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Right, but both me and the original poster want to know: Is the Zip Code itself worthless, or can the CPA Companies sell this information to other companies? That was the main thing that confuses us. If they just get the Zip Code and nothing else, is it garbage?

Right, but both me and the original poster want to know: Is the Zip Code itself worthless, or can the CPA Companies sell this information to other companies? That was the main thing that confuses us. If they just get the Zip Code and nothing else, is it garbage?

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The zip code grabs the visitor attention since it seems to be an easy thing to do. So instead of showing a form with 10 fields to fill they just show a zip field and then there is another page with more data to enter where the user became already interested.

It should be obvious that the advertiser does not really want to pay you $1.30 for some random user?s zip code, but rather what comes after that.

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I disagree with that. This is the information age. I could market a list of emails or zip codes to large companies and they would kill for that data. It is all about how you spin it and if you can tell the company WHY they need that information.

Run a campaign where you have 2 boxes: 1 says Iphone, 1 says Droid.
Ask the user to input their Zip Code in the box for which phone they plan to buy next.
Each month this information could help Wal-Mart/Best Buy better plan their promotions and increase sales dramatically. Spend $10,000 on testing each month, tell Wal-Mart you KNOW which city plans to buy which phone next. Sell the lists for $25,000 each month.

The zip code grabs the visitor attention since it seems to be an easy thing to do. So instead of showing a form with 10 fields to fill they just show a zip field and then there is another page with more data to enter where the user became already interested.

It's a trick that increases the submit count hence more leads.

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But that still isn't my question. Again, from your knowledge, does ANY advertiser make any use of the ZIP CODE only? Or is the Zip Code worthless trash garbage if they don't enter anything else?

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