Customer Spotlight: The Hypnotic Power of Email Marketing

We’ve had a huge response to our GetResponse customer spotlight series! But that doesn’t mean you still can’t get your business in the spotlight! If you’d like to be featured, please ping us on Twitter!

Today our spotlight shines on a man who is no stranger to the spotlight. He’s uniquely qualified to speak for the hypnotic sales power of email marketing as you will soon see. Please stare directly at the page now…

Can you tell us a little about your business and you experience using email marketing?

I am Richard Barker the Incredible Hypnotist, I perform hypnosis all over the world as well as healing fears and Phobias and getting people to lose weight and stop smoking. I have used many email programs from Constant Contact to Aweber.

Tell us about the success you’ve experienced as a result of using GetResponse.

I use GetResponse forms on all my web sites to build my business. People sign up for newsletters on how to lose weight, stop smoking and to assist with their new year’s resolutions. I send them hypnotic emails once a week.

Why is email so important to your business as a marketing channel?

Email is so important because I am unable to personally conduct one-on-one hypnosis consultations; there simply is not enough time. With the newsletters I can reach out to more people much faster and in less time.

What is the biggest mistake people make in email marketing and how can it be avoided?

The biggest mistake is they try to sell something instead of offer free information. I treat email campaigns as purely a “Handshake” and a way to stay in touch with new and former clients.

If you could give one email marketing tip to others, what would it be?

Be consistent and build a campaign. Do not expect miracles overnight! Most people in my industry will read seven well-constructed emails before they have confidence and trust in buying your product. Do not be pushy; send regular helpful emails which will lead to the growth of your business. Remember the seven points of contact rule (it takes seven points of contact with a prospect before they may convert)!