Hoggish PC components--even those as tiny as laptop embedded cameras--can be a drain on your machine. That is why Vimicro, a Chinese fabless semiconductor company, has come up with a Web camera processor that claims to reduce power consumption at no cost to video quality.

Short of attaching specific figures to power performance, Vimicro says that the VC0343 processor boasts a smaller package size and does more with less. That boosts laptops' battery life and reduces the camera module's heat. A cooler camera means less noise and clearer, more stable video. A more compact chip (6.5 x 5mm) also allows the camera module to be more easily embedded into laptops' LCD panel, which keeps the unit slimmer.

"The design of VC0343 is optimized specifically for the requirements of laptop embedded camera modules," said Dr. Mike Yu, Vice President of Vimicro. "Some excellent features such as low power consumption and compact size are very suitable for laptop embedded applications, making the camera module an essential component for the standard configuration of a laptop."

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