How Bovodenko started their logo design journey

Company name

Overview

American Vision Group was founded in Feb 2010 in NYC to transform the delivery of and innovation in eye care, both surgical and non-surgical.

The tag line is “Your Vision is Our Passion”.

The company will hire the top eye specialists to set the standard in eye care for everyone, ultimately spreading throughout the world. The four pillars of the company will be acquiring and retaining the best, most innovative technology, specialist talent, research, and public education about the health and diseases of the eye. The vision is to have fully-staffed company facilities throughout the USA.
Examples of eye ailments that will be treated include cataracts, nearsightedness (glases, contacts, or LASIK), and reconstruction of damaged structures within the eye. People of all ages will be treated and, hopefully, nearly all health insurances will be accepted.

In addition to surgery, eyeglasses and contact lenses will be dispensed.

People who will make up the company will span from receptionist, technician, optician, nurse, patient education specialist, optometrist, and ophthalmologist all working together to fulfill the AVG mission.

Tell us a bit about who you are and the people you reach

everyone

Requirements

cool and representative of the mission.
One example might be an interplay/integration of words and images: images, concepts are incorporated into letters of the American Vision Group. For example take a look at http://www.eyetube.net logo: eye and (i)nternet are combined into one image. Please don't limit yourself to these concepts. The attached image is from Australian "vision Group" and I find it very creative.