Apr 9, 2007

Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.

The winning design will be used on 500 million Pepsi cans, says the company (via MediaBuyerPlanner). Consumers can go online to DesignOurPepsiCan.com, where they can use the site's tools or their own to create a design.