Chinese e-commerce giant Alibaba is taking its fight against counterfeiters very seriously.

Jack Ma, its founder and executive chairman, took to Weibo -- China's hybrid version of Twitter and Facebook -- on Monday to urge the country's government to treat counterfeiting as seriously as it takes drunk driving.

In a lengthy post addressed to Chinese lawmakers currently at annual legislative sessions, Ma said that stricter laws on drunk driving are perhaps the most "classical law improvements" made in recent years. He urged the government to tackle counterfeits in the same way because they impede innovation and creativity.

The post follows a statement last month, in which Alibaba called for the Chinese government to curb counterfeiting. Of the 4,495 leads tied to counterfeiting identified by Alibaba last year, the company said, only 33 convictions followed.