Trackback (Copyblogger.com) : How to be interesting

“Be interesting.”

It’s good advice, but it’s nothing new. You’ve probably known from the beginning that being able to interest readers is a crucial part of growing a popular blog. It’s pretty obvious that no one is going to stick around unless they find your blog interesting.

But how are you supposed to do it exactly? How can you “be interesting?”

Far too much of what we write about attention and interest is abstract. We talk about differentiation, value, and triggers — all useful concepts, but you can’t point to them. You can’t hold out your hand and say, “Give me some differentiation.” As a result, it’s hard to wrap your mind around what those things actually mean.

I’d like to change that. Over the past few weeks, I’ve paid attention to the things that command attention, both of myself and others, and I’ve made a list of 21 techniques that work. It’s far from all of them I’m sure, but it should be enough to get you started.