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Help recommend which demographic(common characteristics of a population segmentation, such as age, sex, gender, income, education, family size, geography, marital status, social class, etc.) and psychographics (attitudes and personality characteristics, lifestyle, values and sociological characteristics)tools we should consider using to identify the profile of an average visitor to EzineArticles.com?

End goal is to better understand who our visitors are and what they have in common and why they visit. This information will help us determine which features & tools to introduce and we’ll be able to provide better anonymous data to our advertisers who help keep our service free to members.

I have done a massive amount of research of the types of visitors who read my articles. I have found them and categorized them as “HUMANS” and I have thus decided to make these “humans” my target market.

I think the prejudice is because they all come to EzineArticles to learn things and because the other species do not seem to be interested much, perhaps they know more than the humans? To be politically correct, maybe I should enlarge my target market and not only include just the 6.6 Billion humans on the planet but some of the other species too?

Personally, I think you’ve overloaded your niche. Perhaps you should narrow it down to humans with only one heart or only those with a right shoulder blade?

What is this politically correct stuff? I just massively destroyed my politically correct image in a writer’s group by standing up for something I believe in. (The other writer called me a name, I didn’t stoop that low – I’m proud of myself!)

You know – you could include all those humans with two left feet and you’d have enlarged your niche by at least double!

I haven’t logged in to my new Beta MSN Ad Center account, but one time while playing with ppc, I found their demographics tool verrrrry interesting.

I’m sure you have information on what keywords most people are using to end up on the site. Try looking at the MSN demographics data (if it’s still available) on those keywords. I’m not sure where they get the info, but it’s a different perspective.

Lance, I don’t know if Jan’s advice is really good for you, but you don’t need to go too far to find inhuman creatures.
There are plenty of them in our own planet.
That’s why I told you that you shall not write only for humans. This is racism!

since you actually asked what demographics to collect on readers-
You could collect any of this but I’d rather have an option to fill out any type of survey like many sites have. If I’m in a good mood I fill in everything, if not I want to option to just leave something blank.