The number of older people in the population is rising. This creates massive business opportunities and challenges, in equal measure. During the webinar I will very briefly explain the reasons why population ageing is important to your business and provide some suggestions on the how you should prepare to succeed with older consumers.

Older people have one thing in common – they are all experiencing physical, sensory and cognitive ageing that determines what and how they purchase. I will focus on explaining why the customer experience you provide should be ‘age-friendly’. What does that mean? How can you measure it?