Windows Phone Challenge heading to a cinema near you

Microsoft is taking the Windows Phone Challenge footage and launching it into cinemas across the US (sorry, everyone else who resides outside the states). Ben Rudolph, the popular face behind all this friendly cross-platform abuse, has crafted an insightful post on the Windows Phone Blog detailing some cinema chains that will be featuring the marketing material.

From now through March 28, look for new content playing at top theatre chains, including Lowes, Regal, AMC, and Cinemark. Viewers will be able to check out the videos just before everyone is reminded to turn off their mobile phones (keeping everything relevant of course). This isn't the first time Microsoft has launched a marketing promotion using the big screen - and we sure hope it isn't the last.

Check out the video above for some action showing Windows Phone taking on the Samsung Galaxy S3.

I love these challenges but seems fake to me.
So he has the Nokia Lumia 920 beat these people's Samsung Galaxy S3's (which they all say they love) and after that, they all say they are ditching their phones?
I love and have the Nokia Lumia 920 but really?

Would you tell a camera team you hate your Lumia 920 if they came up to you in public and challenged their S3 (or whatever) to your L920? Didn't think so. And if you actually did, the team would just move on to someone more exciting. Of course they pick the guys carefully, not just some random runt who doesn't know what (s)he wants.

Here is the deal though, are they runnng a app for thier search like he is or are they using the browser...

If you are using a web browser against his apps then yes windows phone will win every time. What I want to know is how it fairs against apps like Yelp. Did the S3 have gps enabled?
I know it is marketing but if you are going to do a challenge be 100% honest or you end up like those stupid walmart ads where they walk some person around and tell you how much money they saved but never actually show you the register and go out of their way to make sure you do not see the totals for either reciept.

It's up the the contestant to know how to use their phone. I'm guessing most will use the browser. But even using an app like yelp won't help. The local scout is integrated into the phone. It takes 2 clicks to get the results near you. The type of challenge is rigged to things the wp is good at, but it's also the kind of things people do most often.

I'm pretty sure the ending line is scripted, but I don't think the rest is. They've been running these challenges for a while. They've done them at conventions and the MS store and they have lost before.

If you watch the video, they have the legal note that says "Real people, not actors."... also I've seen these challenges in real life many times, this is definitely not scripted... only the last line is.

Finally! I've been wishing Microsoft would feature Windows Phone in theaters since Mango was released - the YouTube vid that introduces Mango was great and would have looked fantastic on the big screen.

This is awesome and so true. Can't wait to see some iPhone challenges, I switched from the iPhone to Windows phone and everything is hands down better except for app selection, which is continuing to improve.

I love this marketing campaign . . I thought that the Bing challenge campaign was genius and was wondering if they were going to do the same for WP . . Its pretty much what I do on a daily basis whenever someone touts their Galaxy S3 as the best thing since sliced bread . . Great way to show people other options other than android or apple

This ads are great. It would be great if they did different versions with the Samsung ATIV S vs. Samsung Galaxy III.... lol.... and even the HTC 8X... maybe even some iPhone comparisons too. :) BUt I guess it's better they focus on one at a time.