People of Ad Tech: Metamarkets CEO Mike Driscoll

Metamarkets Founder and CEO Mike Driscoll, who learned to love data while earning a doctorate in computer science and biology, tells WIT Strategy Partner Bill Brazell that brands now recognize that they’re paying not just for performance, but also for the data that can tell them who they’re reaching and how. Metamarkets itself does not buy or sell data, but focuses on interactive analytics for transactional data.