Site Spotlight: Keep

Changing the way we shop, one fewer click at a time.

There’s one thing we can all agree on in this digital era: we want more and we want it now, whether it’s information, sleek design, or an outfit posted in a selfie. If you have finger fatigue from clicking to see what designer your favorite style star is wearing on her Instagram feed, Keep ensures that index finger stays callous-free. The site scours hundreds of photos posted by the most-followed fashion stars on the popular photo app and directs you to buy the exact products. This is real-time shopping, folks. Buy a trend as it’s happening.

It’s not just a buy-from-Instagram model—Keep is also a destination to discover (and purchase) decor, accessories, and design curated by trendsetters. Not ready to buy? No problem. Bookmark or ‘keep it’ for later with a button that can be added to any browser’s toolbar in seconds.

We had the chance to visit Keep and meet co-founder MaryAnn Bekkedahl.

“Keep boasts simplicity in presentation of great products, lovingly placed into personal collections and presented through the lens of what’s trending and what’s featured," says Bekkedahl. "We’ve deliberately avoided using commonplace annoyances such as forced sign-in, display ads, promoted products or spam-a-friend features. A good shopping experience should be intuitive and should not require video tutorials, gimmicks, points, badges, or virtual rewards."

Quite frankly, Keep is the simplest, most beautiful shopping experience on web and mobile devices today."