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So I get this call from some lady from my dealership and says they have an opportunity for me to upgrade my '11 535. She mentioned that there is a $1500 incentive expiring end of this month, but other than that, I can't see anything special other than the dealership trying to make some quota by end of month. What does everyone think? Just some cheap marketing ploy to get ppl into the dealership or has anyone experienced one of these calls and made out with good deals? They gave me some preferred customer id as well to present to the salesman. Would like to know if anyone experienced something like this before.

Upgrade to what? Another 535? The $1500 lease/finance incentive referred to will most likely continue next month, as well as a $750 loyalty incentive for past or current bmw owners. Dealers are going down close to invoice on many bmws - - and this is before subtracting the incentives. I believe bmw is giving dealers "money in the trunk" to make these deals. From what I've read, sales of high end cars in Europe have almost ground to a halt due to the economic conditions there (which will probably continue after the Cyprus bailout). So bmw is diverting a large part of its production to usa and China (a huge market for bmws).

Upgrade to what? Another 535? The $1500 lease/finance incentive referred to will most likely continue next month, as well as a $750 loyalty incentive for past or current bmw owners. Dealers are going down close to invoice on many bmws - - and this is before subtracting the incentives. I believe bmw is giving dealers "money in the trunk" to make these deals. From what I've read, sales of high end cars in Europe have almost ground to a halt due to the economic conditions there (which will probably continue after the Cyprus bailout). So bmw is diverting a large part of its production to usa and China (a huge market for bmws).

Yeah she didn't go into the details, but deflected me to find that out when I speak to the salesman. The typical get you in the door and try to sell it. From my standpoint, I'm hoping to get a m5 deal to hard to pass up But definitely not to another 535, no point in me doing that.