Copywriting

Copy is such a key part of marketing. When you can’t communicate something face to face, it’s is the thing that can communicate benefits, explain processes and ultimately – sell.

It is often overlooked or undervalued, but copy can make a good website, great – or take an underperforming social presence and turn it into one that engages and converts. In short, words are powerful therefore so is good copy. That’s why we offer copywriting services for a number of needs and channels, including websites, print materials, social media and campaigns.

Why great copy matters:

Communicate key messages clearly and succinctly.

Excite and engage your audience.

Capture attention and then convert.

Build your brand with a unique tone-of-voice.

Social Media Content

We offer content planning services and in addition to this, we can also write your social media content. In addition to standard posts and advertising campaigns, we can also support with full blog posts, news stories or case studies, depending on the types of content you wish to share.

Copywriting for websites

Clients often find it’s beneficial to commission our team to take on every part of the website. This means in addition to scoping, design and build, we can also write copy for all pages. We begin by a copy session where we ask important questions and understand your audience, brand and key messages. We also establish the right personality and tone-of-voice for the copy. Thereafter, we can write each page for your comments and approval. Our Digital Marketing team support this process by undertaking keyword research to make sure copy is optimised for search engines.

Brand Tone of Voice Development

We can help to establish an appropriate tone-of-voice and brand personality for your business or product. We will host a discovery session to understand how you want to be presented and perceived. This is proceeded by the creation of some example messaging and finally, by the supply of comprehensive guidelines that define how your brand reads, sounds and presents itself. Such activity is a core part of the overall branding process.

Campaign Copy

We can write copy for your key marketing campaigns. Copy can be created according to your channel mix, key objectives and audiences to ensure it ties in with your business goals. We would begin by understanding the key messages of your campaign before writing some sample copy that you can approve. Thereafter, we can style and create copy according to your various channels and messages.