The Wirtz family became owners of the franchise. In 2007, the club came under the control of Rocky Wirtz, who turned around the organization, which had lost fan interest under his father and wasn’t even considered as being competitive when run by his father, Bill Wirtz. During the 2007–08 NHL season, the team entered a partnership with Comcast SportsNet Chicago and WGN-TV by airing selected Blackhawks home games on television. Which is something the elder Wirtz always avoided doing, In the 2008-2009 season, Comcast and WGN began airing all of the team's regular season games.

Rocky also made very important changes and additions to the management team which were directly responsible for the revitalization of the Chicago Blackhawks team. Besides the changes to the team's policies and management, the Rocky Wirtz also took major steps to rebuild the team. They added Patrick Kane and Jonathan Toews as well as other players that the elder Wirtz would never have spent the money to bring in. The addition of Kane,Toews and other key players were the beginning a new, winning era for the Chicago Blackhawk franchise. Make sure when looking to attend a game live you look for your Chicago Blackhawk Tickets online at Ticketstub.com.