Weaknesses: Overly abrasive scrubs; ineffective anti-acne products; dated moisturizer; overall, the facial-care products are substandard, even if they are inexpensive.

Two things set this line apart in the minds of consumers familiar with the brand: the Swiss angle and their apricot face scrubs. This notoriety didn't translate to thoughtfully formulated products, though. Instead, most of the scrubs are too abrasive, and the apricot is simply there as an extract, never mind that in a scrub it doesn't have any significant benefit for skin. The same can be said of the selection of supposedly Swiss-based herbs. Most of them have soothing properties, but it doesn't matter to skin if the ingredients came from Switzerland or South Dakota. If anything, the whole Swiss angle is getting a bit tired. You can bet that there are no scientists working high in the Swiss alps to formulate these products. St. Ives is a line with very little worth considering, so feel free to breeze right by as you shop for skin-care products at your local drugstore.

For more information about St. Ives, owned by Unilever, call (800) 333-0005 or visit www.stives.com.

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