“Qwikster” CEO joins online kids clothing service thredUP

A San Francisco company called thredUp, which runs an online kids clothing consignment service, is bringing on two former Netflix executives, Andy Rendich and John Voris.

Rendich’s name caught our eye because one year ago this month, Netflix made the ill-fated announcement that it was changing its fee structure and splitting the operations of its DVD-by-mail and Internet streaming video service. And Netflix CEO Reed Hastings named Rendich, then chief service and operations officer, to head up the DVD service.

We all know how that went. Customers viewed the fee change as a rate hike, causing a big public outcry. Netflix’ once high-flying stock went in the tank. (Netflix reports its second-quarter earnings later today.)

In September, Hastings and Rendich posted this YouTube video apologizing for the way the company handled the rate increase, but then compounded the confusion by announcing the company was completely spinning off the DVD-by-mail division into a new company, named Qwikster, which was reportedly Hastings’ idea. And he named Rendich, then a 12-year Netflix veteran, as Qwikster’s CEO.

Weeks later, Netflix reversed course again and dropped the Qwikster idea, but not before NBC’s Saturday Night Live poked some fun at both Hastings and Rendich.

Now, Rendich gets a fresh start at thredUP, which he joins as a member of the board of directors. Voris, who was Netflix’ vice president of operations engineering, becomes chief operations officer for thredUP.

“John and Andy are incredible assets to the thredUP team,” thredUP co-founder and CEO James Reinhart said in a statement. “These guys get what it takes to build a world-class operations infrastructure on a national scale, because they’ve done it. I couldn’t be more excited to have them on our side.”