Category: Friday Facts

We talk a lot about website optimization and optimizing sites for mobile searches, but this week Search Engine Watch posted a great piece on how to optimize apps for higher rankings in the App Store. While it includes many of the basics, like paying close attention to the app title and naturally incorporating keywords into the description, it’s a facet of SEO that shouldn’t be overlooked!

With Facebook’s recent struggles as a publicly-traded company and increasing market saturation, some analysts have wondered how much staying power the social network has. According to a recent survey conducted in Ireland and the U.K., 77 percent of respondents believe that Facebook will still be around in 10 years and 25 percent believe that it will be even bigger than it is now.

We often report on events that break Twitter’s tweets-per-second record, like Beyonce’s baby announcement or Spain’s winning goal in the Euro 2012 Championship game. While Tuesday night’s debate didn’t quite reach the level of those events, tweets per second did spike to 2,615 when moderator Jim Lehrer quipped “Let’s not” to Mitt Romney’s request for another topic. It was enough to set the record for most tweeted-about even in the history of U.S. politics – a record we can only believe will be broken in the near future.

Facebook page administrators are no longer restricted to targeting their posts by location or language. This week, the company announced that posts can now also be targeted by: age, gender, interested in, relationship status, language, workplace, education, workplace and location (city, state or country). This will certainly save some Facebook advertisers some headaches!

Following a massive security reach in June in which 6.5 million member passwords were hacked and posted online, LinkedIn plans to spend between $2 and $3 million in the 3rd and 4th quarters of 2012 to update security.

Google may have just made a lot of politicians running for election in November very happy. The company now gives political campaigns the ability to target search, display, mobile and video advertisements by congressional district – often strangely-shaped areas that don’t always fall along zip code lines.

During Facebook’s first earnings call on Thursday, CEO Mark Zuckerberg revealed that Sponsored Stories generate $1 million in revenue each day. To date, the Sponsored Stories are the site’s primary “social” ad product but during the call, Zuckerberg stressed the necessity of making all of the network’s ads more social.

This week SEOmoz released a new feature called MozCast, which shows recent Google algorithm changes a weather forecast format. The hotter and stormier the “weather,” the more changes to Google’s algorithm in the past 24 hours. Check it out!

Even though U.S. marketers spent upwards of $3 million on Facebook brand pages in 2011, a recent survey shows that customers who want to learn more about a product or service are more likely to visit a company’s website than its Facebook page (81.1 percent to 19.9 percent respectively).

Life, liberty and the Internet? According to a United Nations’ Human Rights Council resolution passed Tuesday, Internet access and online freedom of expression are now considered basic human rights. All 47 members of the Human Rights Council, including China and Cuba, signed the resolution.

What do your brand’s colors have to do with its reputation? This fascinating infographic shows that a company’s colors can influence 60 to 80 percent of customer’s buying decision. RepEquity’s red color signifies energy and aggression and can be seen as both attention-grabbing and provocative.

School may be out for kids around the country, but not for the U.S. Congress. This summer, Facebook’s DC office offered Congressional offices some tips for how to keep their constituents engaged during the summer.

Today, YouTube introduced automatic Spanish captioning for many of the site’s videos. Thanks to the Google Translate API and a licensed speech recognition technology, YouTube is now able to automatically add Spanish subtitles to over 157 million English-language videos.

Soon, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for placement on the social network. This means that users will begin to see even more targeted ads based on what they have recently viewed or posted. This, of course, is all accomplished with cookies. In a November interview, it appeared that head honcho Zuckerberg was very-much against collecting information on users to tailor that individual’s web experience. Now, it seems like the company is all for it. I guess when you go public, money earning becomes a lot more important. Right Mark?

Think about a date that checked Twitter at the dinner table, or a groom updating his Facebook relationship at the altar before kissing his bride – many researchers are finding evidence that social media and online relationships may be negatively affecting real-world relationships. According to a study conducted by Schools.com, 39 percent of respondents said they spent more time socializing online than face to face and 24 percent said they had missed important happenings in person because they were busy sharing the event on a social network. Bottom line: put away your phones and enjoy the moment!

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RepEquity merges the science of search and social media with award-winning creative and technology to enhance and protect brands online.

How do we do it? Technically, the secret’s in the sauce. But our model incorporates search engine optimization, social media, Web and mobile development alongside detailed metrics and proprietary technology tools to protect brands and reach target users on any platform or device.