Design

For over 10 years I co-create interactive services pursuing cultural and social innovation. Now I advise startups and organizations on UX and Service Design, combining research methods and design principles to transform their value propositions into solutions that fit both customer needs and conversion goals.

Research

My research revolve around the intersection of social sciences, arts and technology. I got some scholarships and presented the results in internacional conferences and journals dealing with design standards, interactive experiences and accessibility. Some works reached the technology transfer phase, like GVAM.

Teaching

Teaching at IED and UC3M makes me periodically update my knowledge on things I’m passionate like Interaction Design, business and inclusion. I do my best to inspire the students and help them impact in society. Their work also nurture my imagination, envisioning how they want and will change markets and societies.

Business & projects

I co-founded GVAM in 2012 as product manager, a company building the official mobile guides of relevant sites like the National Archaeological Museum of Madrid or the National Palace of Mexico. My first concepts on mobile guides date back to 2007. I no longer work at GVAM, but still help them on strategy to keep growing.

Me and my father launched Avilas in 2010. Without any public funding, this crowdsourcing project has digitized +5000 old photos -and growing- of the small medieval city of Ávila from dozens of citizens, collectors and institutions, getting +10 million visits on Flickr.

Pajares, J.L., Solano J. & Utray, F. (2009) The GVAM mobile platform. Adapted to the new museum and all its visitors (2009). Paper presented at The 2nd Int. Workshop on Information Technology and Tourism and Open Mobile Networks. Donostia-San Sebastian. Retrieved from researchgate.net.

Pajares JL. (2008) Inclusion of Accessibility Requirements in the Design of Electronic Guides for Museums. In Karshmer A. (Chair). 11th International Conference of Computers Helping People with Special Needs. Linz, Austria.