Social Media Marketing

What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? At BuzzSumo, we analyzed 100 million headlines published in 2017 to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. We published ...

Agencies know proving value to their clients is important, and with 80% of companies outsourcing all or part of their social media marketing tactics, that’s a big job. At Sprout, we understand the needs and nuances of agencies and we’re here to provide a solution. We recently launched the Agency ...

As social media marketers, we have direct, 24/7 access to the world’s largest focus group—and they have a lot to say. Social marketing is different from other marketing tactics because it’s a medium where your audience talks back—immediately, directly, and sometimes not in your favor. So, if you’re developing a ...

Five years after its release, Clash of Clans continues to be one of the top 10 grossing games on the app stores. And Facebook and Clash of Clans creator Supercell are teaming up to promote the mobile strategy game with an augmented reality experience on a smartphone. A week ago, Supercell ...

Shares 386 Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. How to Create Snapchat Ads in ...

We’ve all been there: You read a study and learn a new best-practice, only to see another study that contradicts the first one. Bang your head against the keyboard no more. Marketing calendar company CoSchedule has compiled various reports about the best times to post on Facebook, Twitter, Pinterest, LinkedIn, ...

There are a lot of Instagram analytics tools available to give your brand insights into your profiles audience growth, what content works best and other important details. When you’re trying to decide which is right for your brand, one of the first questions you’ll ask yourself is should you go with a premium or free Instagram ...

One beautiful thing about social media is that it allows customers to instantly interact with their favorite brands. Unfortunately, that easy-access also means that those brands are open to becoming the target of trolls: angry users hurling inflammatory language or even threats across social. All savvy social media marketers should ...

Facebook this week announced Watch, a new tab dedicated to watching (oh, my, how clever) shows on the social network. This isn’t the first time the company has attempted to take on traditional television, Netflix, and YouTube. But this time, I’m genuinely excited about the potential. So, what’s different with ...

Coming off the heels of Snap’s Q2 earnings, its second report since going public in early March, it seems as though Wall Street is mainly concerned with one thing: user growth. But that’s the wrong metric to use when determining advertiser adoption, which is the ultimate revenue driver for the ...