Could SEO kick PPC’s ass?

There are a ton of pros and cons for each which you’ll learn about if you read the tiny writing in the infographic below. To make it easier, I’ll dig into some of the juicier details here – and be sure to check out the tweet-ready quotes at the bottom.

Seconds out, round 1. Let’s see how the fight goes.

Why SEO Would Win the Fight

SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). UPPERCUT!

85% of clicks resulting from a search are on the organic links rather than the paid ads. HAYMAKER!

Why PPC Would Win the Fight

PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result. #RABBITPUNCH

You can manage your budget and measure your ROI much more easily with PPC. #STIFFJAB

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. #KIDNEYPUNCH

Who Do You Think Won the Fight? Tell us in the Comments

Got a preference or argument about SEO vs PPC – tell us! – let’s fight about it for real. It’ll be fun.

About Oli Gardner

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.