Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

August 07, 2012

#Trekworld USA is coming. Get ready.

It's like a Juggernaut. The calendar days flip over, and we all keep inexorably marching towards another Trekworld. Even if you did not want it to happen, and I cannot understand why you would not - as you will recall that Trekworld is exactly 2.7 times better than even my birthday. Even if your heart had shrunk to 40% of the size of heart that the Grinch had. Even if you woke one day and found that you had slept for 40 years, the first thing you would ask is "has Trekworld happened?". I suppose, that even if you woke up one day and found that you had disasterously been stricken with left handedness, you would still be a fan of Trekworld.

No Trekworld for this guy.

Yep.

Where else will you find sweet new mountain bike gear, dynamite new road gear, Bontrager stuff galore, new road bikes to try, new mountain bikes to send, Qdoba burritos until you cannot walk, the best possible imitation of Belgian beer in all the land, pro athletes from past and present to mingle with, crossover athletes that you would never had expected to see here (I am talking the highest level by the way - Great Athletes Ride Trek after all), countless other bike people to hob nob with, electric bikes, presentations on advocacy efforts, trail building representatives from IMBA, mountain bike pioneers such as Gary Fisher and Keith Bontrager, and Lycra as far as the eye can see...

Good god man, what if Jens Voigt is here and he pedals to hard and crumbles the road? You don't want to miss that.