Kodak Launches ‘Ektra,’ a Retro Smartphone that’s Really a Camera

It's a camera-smartphone and not a smartphone with a camera, and this description is an apt description for Kodak's new but retro smartphone, the Kodak Ektra.

Dressed in leatherette, big and thick, the Ektra features a huge 21 megapixel rear facing camera. And, as can be expected, this huge lens protruding from the camera looks every bit like a traditional camera lens people associate with classic cameras. In contrast, the Apple iPhone 7's camera is a puny 12 MP.

"It's very intuitive, it will be a real hit for people today carry around or use traditional digital cameras. It's going to bring that device to your phone. Nothing out there does that today."

Clarke also justified the camera first concept of the Kodak Ektra as going back to Kodak's century old roots. He noted Kodak "wanted to refresh product line" and that "having an exceptional camera is a market people will want."