Learn about our clients' success.

“Marketing Automation has allowed us to be very personal in terms of the message we send to our customers. Click through rates on some of our automated programs has tripled what we are used to seeing with traditional campaigns and our conversion rates are a lot higher.”

Follett Software Company has achieved more than 8,000 percent ROI on a successful marketing campaign powered by Silverpop. The campaign was so successful that they received a gold award at MarketingSherpa’s 5th Annual Email Marketing Awards.

Silverpop is continuing its B2B Marketing University series in a number of cities across the U.S in 2010. The series kicks off in Washington, D.C. on Wednesday, March 3. These B2B marketing conferences are half-day events that are free to attendees.

A study conducted by Forrester Consulting on behalf of Silverpop found that B2B marketers who develop consistent, repeatable processes and invest carefully in automation achieve stronger, more qualified sales pipelines.

Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM’s ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe.

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Silverpop Demo:

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