First Look gives gamers who have pre-ordered with GAME a chance to receive the VIP treatment – 40 lucky winners will be invited to a store along with two friends to get started on Gears of War: Judgment ahead of its midnight launch with the opportunity to cloud save their progress and enjoy free food and drink. Winners will beat the queues outside and be the first to pick up a copy of the game at midnight – for free!

The Gears of War: Judgment First Look takes place at 10 stores across the country from 9pm on Thursday, 21st March – ahead of GAME’s midnight opening.

Locations are listed below.

London – Stratford Westfield

Manchester – Trafford Centre

Glasgow – Glasgow Fort

Birmingham – Bullring

Liverpool – Lord Street

Sheffield – Fargate

Bristol – Cribbs Causeway

Leeds – White Rose

Edinburgh – Ocean Terminal

Newcastle – Metro Centre

As well as being entered into the First Look draw, all fans who pre-order Gears of War: Judgment at GAME will receive the classic Hammerburst weapon in-game, providing a competitive advantage in the multiplayer experience. GAME is also offering exclusive downloadable content for pre-order customers – with the Emergence Day Young Marcus Fenix character skin not available elsewhere.

First Look is the first live event format to be announced by the GAME & IGN partnership – which was revealed late last year. The partnership will support GAME’s vision of building the UK’s most valuable community of gamers by uniting IGN readers and GAME consumers for a series of digital and in-store events.

Coming soon is Extended Play – an initiative that will encourage gamers to get together online via live streams and in person at GAME stores to discuss the biggest franchises, post–release, sharing their experiences with like-minded fans and hearing from special guests involved in their creation.