In fact, the site had posted a photo of Whoopi Goldberg to Twitter instead. Goldberg was showing off her tattoo in her off-the-shoulder black gown at Sunday's Oscars. She wore her signature dreadlocks, which have never been a look for Winfrey, and ... well, she just doesn't look like the TV personality, period.

In contrast to Goldberg's dressed-up look, Winfrey was lounging in pajamas and cozy socks with "CBS This Morning" host Gayle King and her daughter, Kirby Bumpus.

Total Beauty apologized later on Twitter, saying, "We'd like to apologize to Oprah and Whoopi, as well as everyone we've offended. It was our error, and there are no excuses. We're sorry." The site later announced that it was donating $10,000 to the charity of Goldberg and Winfrey's choice.

We'd like to apologize to Oprah and Whoopi, as well as everyone we've offended. It was our error, and there are no excuses. We're sorry.

Confusing minority actors with each other has become such a joke that beer brand Heineken seized the moment and created a commercial in which Benicio Del Toro gets confused for Antonio Banderas. As Holly Robinson Peete said, "Smh."