Partners In Play

Courage to express yourself

Client

LEGO

Agency

LEGO CMA

A beautiful partnershipThe result of a collaborative effort between LEGO CMA and M2Film, this film reflects on the important role of play as the foundation of a beautiful partnership between parents and toddlers.

Building blocks for a creative and emotional outletA montage of clips from different everyday situations highlight how play is a common thread throughout toddlers' accomplishments and early development. LEGO DUPLO toys is presented as a fantastic way for toddlers to build confidence, independence and self-expression.

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The team

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