The festival location is at the edge of the Isola district, a neighborhood that was build around the the turn of the nineteenth and twentieth century. It used to be a residential area for workers of Pirelli and other industrial companies. It still has a working-class character and there’s a lot of craftmanship to be found (like small workshops of carpenters, metalworkers and mechanics). Since two years, the city is building several enormous skyscrapers close to the Isola area and also a new metroline underneath.