Rupert Murdochs News Corp. is launching a Spanish-language broadcast TV network that aims to bring the flavor of the Fox network to Hispanic audiences in the U.S.

The move is touted as a bold entry into a market dominated by top-ranked Univision and No. 2 Telemundo, in the same way that Fox rattled broadcasters ABC, CBS and NBC with its debut a quarter century ago.

The company said Monday that the new network, MundoFox, will be launched in September or October in partnership with Colombia-based RCN Television Group. RCN already produces popular shows for one of Univisions junior networks in the U.S., TeleFutura. RCNs biggest hits include El Capo and La Hija del Mariachi.

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