Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and maximize their analytics deployments on the fly. Digital marketers at the company, a member of the Internet Retail 500, were interviewed at a recent Tealium University event.

Erik is a technology marketing executive and the head of content marketing at Tealium. Before joining Tealium in 2012, Erik held senior level positions at Microsoft, WebSideStory (now part of Adobe Systems), InboundWriter, and VoxOx. Erik started his career as a business reporter for The San Diego Union-Tribune.

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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