All our Courses and Diplomas at Pitman Training have been developed to give you practical hands-on experience, so that you can put your skills in to practice, as soon as you've completed the course. With courses, seminars and diplomas designed for specific careers, and workplace requirements, we're sure there's an option to suit you.

Types of Training

Personal development allows you to develop your skills and qualities to reach your career goals and aspirations. Maximise your potential by ensuring you maintain a clear development path.

If you're looking to progress your career, refresh your skills or simply want to learn something new, our courses, diplomas and seminars will help you gain valuable practical experience that is instantly transferable to the workplace.

Learn English

All our Courses and Diplomas at Pitman Training have been developed to give you practical hands-on experience, so that you can put your skills in to practice, as soon as you've completed the course. With courses, seminars and diplomas designed for specific careers, and workplace requirements, we're sure there's an option to suit you.

Our Centres

Are you looking for your closest learning centre? With around 100 locations available you should find a place to study that's close to you. We're not only based in the UK and Republic of Ireland but internationally as well.

If we don't have a location that's near to you, then you may want to consider our distance learning option.

All our Courses and Diplomas at Pitman Training have been developed to give you practical hands-on experience, so that you can put your skills in to practice, as soon as you've completed the course. With courses, seminars and diplomas designed for specific careers, and workplace requirements, we're sure there's an option to suit you.

Types of Training

Personal development allows you to develop your skills and qualities to reach your career goals and aspirations. Maximise your potential by ensuring you maintain a clear development path.

If you're looking to progress your career, refresh your skills or simply want to learn something new, our courses, diplomas and seminars will help you gain valuable practical experience that is instantly transferable to the workplace.

Learn English

All our Courses and Diplomas at Pitman Training have been developed to give you practical hands-on experience, so that you can put your skills in to practice, as soon as you've completed the course. With courses, seminars and diplomas designed for specific careers, and workplace requirements, we're sure there's an option to suit you.

Our Centres

Are you looking for your closest learning centre? With around 100 locations available you should find a place to study that's close to you. We're not only based in the UK and Republic of Ireland but internationally as well.

If we don't have a location that's near to you, then you may want to consider our distance learning option.

About this course

Social media is no longer just for us to keep in touch with people on the other side of the world – it’s now very much recognised as a crucial business tool, and powerful method of communication, no matter what sector you work in.

Using it for business brings new challenges and requires a considered approach. There are many do’s and don’ts to be aware of and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.

Module 1: what is social media and what are the benefits?Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2: A review of how social media marketing fits in to current marketing activities

Module 3: The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, facebook, Pinterest, Instagram, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.

Module 5: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content.

Module 6: Look at what resources are needed to carry out the social media? A social media policy, the risks of social media and crisis management.

Module 7: Measurement of social media activities to ensure a return on investment.

Module 8: Creating a social media strategy. Best practice for social media.

Once you’ve seen how you can use it to build connections, network online, promote your company and research your industry, there’ll be no stopping you!

There’s an exciting world awaiting…

Aims and Objectives

This course has one simple aim – to learn how social media can be used in business for marketing purposes.

Pre-Requisites

There are no pre-requisites for this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –

Self-Funded:

Flexible payment plans to help you spread the cost* available at many of our centres;

You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

This will help anyone who wants to take on the social media activities for a business. Roles such as Social Media Assistant or Executive, Social Media Manager will look for people with such learnt skills and experience. It would also be useful for any would-be entrepreneurs who are looking to start their own business and will need to reach out to a new target audience.