The upstate New York business has enlisted the hunky Venezuelan reality star for a series of four ads, which will debut during the final episodes of the latest season of The Bachelor. The first spot, which aired locally and online last week, featured the former soccer player dressed as an employee, greeting two shocked women as they peruse the store.

Galavis' second commercial for Rochester Appliance aired Monday night. In it, he is shown, overwhelmed by the deluge of in-home repair requests, made specifically for the reality star by eager customers. Rochester Appliance wrote on its blog Monday night, "Juan may be a little busy…. We have many other well trained, handsome technicians if you’re interested."

So how exactly did the Bachelor go from roses to refrigerators? The spots were actually filmed in the store back in December while visiting some college friends, as a favor for a close pal. Dean Eaton, who owns Rochester Appliance, told the L.A. Times he approached the reality star because the two shared a close connection: Eaton's brother-in-law happened to play soccer with Galavis at Roberts Wesleyan College.

"When I found out Juan was the next Bachelor I immediately contacted him and asked him to be in commercials for my small business," Eaton told the paper. Galavis, who was compensated for starring in the spots, still did "a huge favor" for Rochester Appliance.

"We are a very small store in Rochester, N.Y.," Eaton said. "Juan just put us on the map."