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Saturday, May 14, 2011

If a product is good or it meets people needs, people will buy it. So advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree?

Advertising in modern society is ubiquitous - on the radio, TV, the internet and in our letterboxes. While it is true that a good product will sell even without any advertisement, I disagree that advertisements are unnecessary and just a form of entertainment.

It is irrefutable that advertising provides us with information on new products. If it were not for electronic and print advertising, many products would not be bought. This is because, there is a flood of consumer goods in the market and consumers ask for those products which they have heard of or seen in the market. Therefore in the initial stages, adverts are necessary but later on only those products will sustain in the market which are really good. In this way, advertising provides an important service to manufacturers and some consumers.

Additionally, the advertising industry creates jobs for thousands of people. In this respect it has become the backbone of many economies of the world. Jobs are also created in the manufacturing industries because of adverts. As demand increases, mass production has to be done and therefore more and more people are employed.
Furthermore, advertisements touch social issues. For example, when Amitabh Bachhan tells people to bring their children for pulse polio immunization, people listen. Then there are ads against female foeticide which are very informative.

Advertisements also teach a lot about the country from where the ads come. This is because through satellite TV we can see ads from all over the world. When we see a Japanese advert of a lady in a kimono, we come to know about the clothes of Japan.

To put it in a nutshell, I pen down saying that, adverts are not just a form of entertainment but they serve many other purposes as well. Even the good products need propaganda in today’s competitive market.