Power Tools

Power tools are an essential part of everyone’s tool chest these days. Irrespective of whether you are a skilled craftsman, trades person or occasional DIYer having the right tools for the job can make all the difference. If you are in the trades then you power tools are your life-line. If they let you down the consequences can be catastrophic on your reputation and bottom line.

There is no hiding the fact that there are a number of good players in the power tools market place. With brands like Bosch, DeWalt, Makita, Hitachi and Panasonic falling right off the tongue. There are also other players who do not have such a large presence but who’s offerings are worthy of consideration.

We also have an abundance of different products even within each main category. Just take the electric power drill; we have corded drills and cordless drills, hammer drills and combi drills, drill drivers etc. etc. Then within the cordless power tool category we have different battery technologies and voltages.

Power Tools Competition is a Good Thing?

I think it can be considered good news for the consumer that we have lots of good brands and many product types to choose from. Competition helps to keep prices down (which is good for us). But it does make it a difficult marketplace for new entrants because the unit profit levels are reducing. This also has an impact on the existing players and how much they can afford to invest in research for new products.