Garmin Maps a Solid Path in Wearable Tech

Wearable technology hasn’t yet established itself as a mass-market business. The winner at the moment is a company that has found its niche.

Garmin has been selling wearable fitness devices since 2003—four years before Fitbit was even founded. But Fitbit’s iconic bands quickly came to dominate the space. Over the past two years, it has sold about five times the unit volume of Garmin, according to IDC estimates.