Kajomi – Mailerlite Email Marketing Review – 2019

Background Kajomi

When I asked you to name an email Marketing tool, what could you say? Kajomi

MailChimp? Aweber? ActiveCampaign?

Like many online businesses now, email marketing continues to be Dominated by the identical large players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.

Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.

MailerLite has done exactly that.

So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…

Handling Your Subscribers

Having granular control over your readers is arguably one of The most essential facets of any email marketing software now.

Why?

Because highly personalized efforts Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.

And while most providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.

When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.

Segments are essentially rules.

Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.

Here’s what setting up a rule looks like:

Notice the way you can also blend Principles, as well as another rule when the first does not exist.

Pretty smart, eh?

The following tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.

(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)

Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a moment — and they don’t have any value aside from what you call them.

As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:

Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a common denominator.

Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.

Finally, the’Fields’ tab is used to personalize your email copy.

You will notice that MailerLite has Already populated this area with their particular fields, such as name, company, and country.

If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.

So how do they actually work?

You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can easily add these fields to a types which will only apply to prospective subscribers.

Here’s a screenshot of a test area I made and added into a form:

I won’t go too much to the shape Things here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.

Again, as Soon as You’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.

Just click on the’Personalization’ drop down and select your Custom field.

I’m barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you can use.

Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on point. Kajomi

Landing pages.

If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.

After selecting’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.

Again, while the template choice Is not winning any awards, it does offer a fantastic base to work from if, for example the majority of us, you don’t have that natural eye for design.

I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical task; collect an email address.

This time, the editor will give you 17 building blocks to Further construct or alter your landing page.

Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *cough* WPBakery.

Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.

No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.

Form Builder Tool

Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.

Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.

Let’s start with your Bog-standard embedded form.

These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.

Despite starting off super basic, the form designer allows you To personalize everything in the kind style, subjects, background, name, enter fields and, of course, the button.

Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.

It would have been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.

Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and establishing a custom success page.

(There’s even a GDPR compliance option. Sweet.)

And talking of the success page…

…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.

Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.

You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.

So that’s an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.

While the majority of this setup Procedure is identical, you will find Still a few differences I’d like to point out.

Unlike embedded forms, you can choose between a set of Templates:

While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as easy to use for this form kind.

Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.

Here, you’ll notice there are a few new choices under form types This time around:

Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.

And, like before, you can play the styling options to get it Matched up with your own branding.

Last, you can choose the close Behavior of your form under the’Settings’ tab.

The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .

That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.

Pricing

The cost of MailerLite is among those tools largest Selling things, and let’s face it, we all love a fantastic bargain.

For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.

While there is some subtle Branding on your mails using this plan, it is still an amazing option for those starting out.

And what about the top plans?

It turns out, at approximately half of the Price of the rivalry generally, MailerLite is undoubtedly one of the cheapest options available on the industry. Plus, if you are willing to pay annually, you are also able to get a much better discount.

In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.

Wrap-up

MailerLite is among the very few advertising tools to disrupt The (very crowded) sector in the last couple of years, which is no simple feat.

While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.

Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.

Thinking of giving it a twist? Let us know how it works for you From the comments. Kajomi