KFC has just employed former Game of Thrones star Kristian Nairn to promote their new Ricebox in a hilarious TV ad. However, the commercial is getting mixed reactions from fans who aren’t quite ready to revisit Hodor’s unfortunate death just yet.

Hodor may have been depicted as the oversized simpleton who was tasked with carrying Bran Stark around since the first season of the HBO show but viewers immediately fell in love with the character. With that in mind, Hodor’s shocking death was one of the most heartbreaking moments in Game of Thrones.

In “The Door,” Bran’s protector sacrificed himself to allow the young Stark and Meera Reed to escape from a horde of White Walkers and wights. The entire scene was horrific and depressing as it also revealed the true origins of why the young Wylis became Hodor. It’s a Game of Thrones moment that fans are still struggling to accept although the term “hold the door” became a catchphrase across social media.

KFC decided to make use of all the attention that came with Hodor’s shining moment in the new TV ad titled “Lunchtime Is Coming.” The commercial, which airs in UK and Ireland, features Kristian Nairn having to deal with hungry customers who want “chicken and fries.” Naturally, the constant repetition of the order has a strange effect on Nairn.

The TV spot had a funny twist at the end but some fans had more urgent concerns other than the new KFC Ricebox. Several comments on the KFC UK and Ireland YouTube channel thought it was “too soon” to bring up Hodor’s terrible death. Some people actually admitted to tearing up while watching the Game of Thrones-inspired commercial.

Bran (Isaac Hempstead-Wright) was somehow responsible for the death of Hodor in 'Game of Thrones'.
[Image by Kevin Winter/Getty Images]Featured image credit: Kevin WinterGetty Images

One of the reasons why the ad struck a nerve was the use of similar (if not the same) music playing during Hodor’s sacrificial scene in Game of Thrones. The music may have brought back memories of poor Hodor’s fate.

Kristian Nairn has more time to DJ after Hodor's death in 'Game of Thrones'. [Image by Charley Gallay/Getty Images]Featured image credit: Charley GallayGetty Images

Kristian Nairn will no longer appear in the HBO series but big things are expected to happen for his former ward Isaac Hempstead-Wright a.k.a Bran Stark. Find out if Bran will continue to change the past and the future in Game of Thrones Season 8, which premieres on July 16.