East Coast Appliance & Electronics: The Discount King

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Getting the laundry done is often considered as the type of task that is performed in the same way every time with a primary goal of getting the chore done as quickly as possible. Contrary to this common theme, the shortcuts and habits that are frequently part of hustling through the job can actually require more time, use more energy, and treat apparel more harshly than taking a more methodical approach.

These mistakes include:

• Trying to do 1 ½ loads (or more) with one wash cycle – When the basin of the washer is overloaded in an attempt to run one less wash cycle, a variety of things can go wrong including items that don’t get cleaned properly as well as extra stress on the washer’s motor. The result of trying to wash more clothes than the machine can handle the first time often results in the need to run two additional cycles with reduced loads.
• Using the same amount of detergent every time – Wash loads can vary widely in the amount of soil content that has to be cleaned. Using the same amount of detergent on each load can result in an unnecessarily harsh washing environment for light loads and diminished cleaning power on heavy loads. Taking a minute or two to determine the recommended amounts of detergent for specific types of wash loads can save money and prevent you from having to re-do wash loads that didn’t start out with enough detergent.
• Using the same wash cycles and temperature settings every time – Wash loads that are made up of t-shirts generally require far less water and lower temperatures than those full of heavier fabrics and oil-based stains. Adjusting cycles and settings to match the wash load typically results in efficient washes that also save time and money.
• Neglecting the dispensers – Detergent and fabric softener residues tend to thicken and clog dispensers over time, resulting in a steady decline of washing efficiency. Rinsing these dispensers out with hot water every other month can keep them flowing free and deliver great wash results every time.

Rushing through the weekly laundry cycles can actually waste time and money. By running appropriately sized wash loads, making adjustments for different types of loads, and doing some minimal maintenance you’ll be able to maximize cleaning and minimize your laundry time.

East Coast Appliance and Electronics is pleased to announce major renovations that are in the works for its Witchduck Builder Store. The renovation plan also includes moving the store down the street to its new address: 117 South Witchduck Rd., Virginia Beach, Va. 23462. The move to the new location will also nearly triple the size of the sales floor from the current 2500 square feet to 7000 square feet. The move and renovations are expected to be completed by January 1st, 2013.

Renovations at the Builder Direct store include:

• 15 vignettes featuring refrigerators, dishwashers, cooktops and wall ovens in a variety of configurations, designs and styles – Each vignette will be created with kitchen appliances from name brands including Fisher and Paykel, GE Monogram, Viking, and more.

• A Manhattan warehouse look and feel – The new design will feature the open architecture of a Manhattan warehouse with raw finishes and an industrial affect.

• An expanded inventory facilitated by the near tripling of the square footage of the sales floor.

The Builder Direct store, an offshoot from the East Coast Appliance and Electronics superstores, caters to architects, builders, and general contractors with personal service committed to providing the best solutions for any type of kitchen or electronics configuration. The services and solutions include professional deliveries of electronics and appliances, as well as flawless installation. These customized solutions and services also come with low price guarantees backed by East Coast Appliance and Electronics.

East Coast Appliance and Builder Direct can guarantee these low prices based on the company’s buying power as well as its membership in the Nationwide Marketing Group. Nationwide’s membership is comprised of over 3000 independent storeowners selling appliances, furniture, electronics and installation services with combined revenues of over $12 billion. The accumulated buying power of the members inside this group leads to low unit pricing on appliances and electronics that puts East Coast Appliance and Builder Direct in a position where those low prices can be passed on and guaranteed to its customers.

“The new Builder Direct Store will be a great extension of East Coast Appliance and Electronics’ commitment to providing the best prices, products and services”, said Rob Nicholson, president and owner of East Coast Appliance & Electronics. He added, “We are very excited about being able to offer our commercial customers continued exceptional service, an expanded inventory, and everyday low prices at our new location.”

In addition to the Builder Direct store in Virginia Beach, East Coast Appliance & Electronics operates superstores in Virginia Beach, Chesapeake, and Newport News, Virginia. The company also offers parts and service through a separate location in Virginia Beach.
East Coast Appliance & Electronics is the largest independently owned appliance and electronics operation in Virginia, offering all the major appliance and electronics brands. For more information on the Builder Direct store, visit: http://eastcoastappliance.com/index.html

Electrolux dealers are excited about induction technology because it represents the next generation in cooking. Induction cooking employs high frequency electromagnets and sophisticated electronics to generate a magnetic field on the cooktop of a range. When a magnetic pot or pan is placed on top of the electromagnetic field, energy is transferred from the magnet to the pot/pan, which then heats the metal of the cookware. Heating of the cookware then cooks the food held inside. Increasing or decreasing the power of the magnetic field can then control the level of heat transferred into the cookware.

This dynamic presents many benefits including:

• Induction cooking is more responsive than gas or electric because of the capability to instantaneous adjust the heating level. Water boils faster and heat can be reduced more quickly as well. In fact, water can be brought to a boil in 90 seconds.
• Induction cooking provides a more efficient transfer of energy than gas or electrical heating elements, which can save both time and energy.
• Being able to control heating with electromagnetic energy means that cooking temperatures can be set precisely.
• The cooktop stays cool – Because heat is transferred directly from the electromagnets to the cookware, the cooktop stays cool. This can reduce accidental burns and make cleaning easier.
• Flexibility – Sensors automatically detect magnetic cookware that is placed on the cooktop and then activate the induction field, which can be adjusted to any sized cookware.

One issue that could be seen as a disadvantage of induction cooking is that at present, the only cookware that can be used must be a metal, such as iron, that responds to a magnetic field. Non-ferrous cookware like aluminum simply does not work on induction cooktops. This issue is mitigated by the fact that most cookware lines have plenty of products that will work on induction cooktops. Additionally, as induction cooking gains popularity, expect even more cookware options to become available over time.

Electrolux dealers know that the many benefits of induction cooking, including precision temperature selection, rapid heating, and savings in time and energy make induction cooktops a solid choice for any kitchen. For more information, visit: http://eastcoastappliance.com/index.html