Top Microsoft Corporation Articles

Consumers snatched up videogame consoles and accessories in April, but bought fewer games than they did a year ago, according to a new report released by NPG Group.
Hardware sales increased 76% to $192.8 million during the month, while accessories rose...

When you are Microsoft, you roll in a special way. Which means opening your Aventura Mall store with a $1 million donation for local students and, oh, by the way, a concert by Macklemore & Ryan Lewis.
Microsoft will open its fifth Florida retail store...

Microsoft will release "Halo 5: Guardians" for the Xbox One and the "Halo" original series from Steven Spielberg in fall 2015, the company announced Friday.
The "Halo" sci-fi shooter, Xbox's biggest videogame franchise that debuted in 2001, is produced...

With its regular use of dangling entrails, severed limbs and spurting blood, AMC's "The Walking Dead" seems like the most inhospitable roost an advertiser could find. Who wants to put an ad for hamburgers next to a scene of a zombie's skull being impaled?...

Google's YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact.
The deal, in an all-cash offer, is expected to be announced imminently, sources said. If...

YouTube is close to buying Twitch, a gameplay video-streaming startup, for $1 billion, according to multiple reports.
Since launching in 2011, Twitch has become the go-to destination for video gamers looking to broadcast images of their gameplay to...

AMC Networks is streaming the first episode of drama "Halt and Catch Fire," about the dawn of the PC industry, in a two-week full-episode sampling promo on Yahoo's Tumblr blogsite.
The cabler touts it as the first-ever TV series premiere on Tumblr, and...

Microsoft holds just a sliver of the worldwide tablet market. The company is hoping that its new Surface 3 can make the company a major player. Here's the marketing angle: It’s not just a tablet, it can replace your laptop too.
Selling points...

Has the videogame industry finally figured out how to promote its tentpole titles to the masses?
Publishers have long known how to court hardcore gamers with new releases -- hyping them through publications and blogs like Game Informer and Kotaku,...

Google has knocked three-time champion Apple from the top of an annual list of the 100 most valuable brands around the world.
Tech companies occupy the top four spots in the latest Brandz list from Millward Brown: Google, followed by Apple, then IBM and...

Is Microsoft actually beating its high-tech competitors? That could be the hidden message in the presentation by Cisco Systems Chairman and CEO John Chambers at a company conference this week.
Chambers, striding into the audience of current and...