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MARACAME PROCESS

GROUND

Camarena Family has its own Blue Agave Weber plantation, which is constantly monitored by an independent family business under the name Altena Agave.

These plantations provide the necessary Agave for the production of tequila. Casa Camarena has succeeded in ensuring the quality, maturity and concentration of sugars for the production of tequila.

Currently the Camarena family has more than 1,500 acres of agave, all located in the region of Altos de Jalisco.

MARACAME PROCESS

JIMA

Once the agave reaches maturity, the plants are selected by the Jimador whom after this proceed to cut the leaves at the base of the agave giving it a "pineapple" shape with a tool called "COA". It is subsequently transferred by truck to the factories to be processed.

MARACAME PROCESS

OVENS

Once the agaves have been extracted, they are taking to a cooking process which is made in brick ovens for a total of 48 hours (24 hours of cooking and 24 hours of cooling).

MARACAME PROCESS

GRINDING

The baked agave is taken to a shatterer and a mechanical grinding, which are compounds for 4 or 5 mass sets, after that the shatter agave is squeezed to extract its rich juices and honey, then the bagasse is separated.

MARACAME PROCESS

FERMENTATION

The juices extracted from the agave go to a fermentation process in large capacity tanks. This process takes between 72 and 96 hours. It´s a key process in the development of our tequila, which is made in containers without applying additional heat.

MARACAME PROCESS

DISTILLATION

After the fermentation it is passed to double distillation process which is carried out in stills "pot" stainless steel. The result of the first distillation is called "ordinario", and the result of the second distillation is called "rectificación". In both distillation process the heads and tails are removed to obtain a purer and better quality product.

MARACAME PROCESS

AGING

Canadian white oak barrels is what we use for our aging process. The rest of the process can take from two months to three years which is the case of our Extra Aged Products.

MARACAME PROCESS

PACKING

Casa Camarena has the latest European technology to pack about 10,000 boxes every day.

THE MARACAME

The Maracame, the name by which the Huichol ancient wizard is also known, is not a mere medicine man, he also has other responsibilities. In some cases he serves as spiritual guide of the group... Sometimes he is the depository of the historic and mythic memory of his community… Priest and religious figure… He even undertakes civil positions and acts as representative authority within the complex hierarchy that rules the social and cultural life of the Huichol communities.

Like many indigeous American groups, Huichols have traditionally used the peyote (hikuri) cactus in religious rituals. And it is the Maracame who guides the commmunity though these rituals. Their involve singing weeping, and contact with ancestors spirits.

Each year, members of the Huichol community travel some 300 miles from the area where the currently reside ( in the Sierra madre Occidental range, in the states of Jalisco, Nayarit, Durango and Zacatecas) to “Wirikuta” of San Luis Potosí, their ancestral homeland.

This pilgrimage takes place annually as a desire to return to where life originated as heal oneself. The Hiuchols assume roles of gods along the trail that they usually take by foot. Upon arrival at Wirkuta, the hunt begins and the first peyote cactus that is found is shared among everyone. Then they sow enought peyote for the year (since they only make the trip one time every year.).

Through the use of Peyote the Maracame is able to speak to the gods and ensure the regeneration of the Huichol's souls.

The Maracame is revered by the community for his supernatural ability to communicate with the forces of nature and bring needed rain to the crops through unique ceremonies.

As an acknowledgment of the dedication and the cultural importance of his character, Tequila Supremo has named their prized tequila after him.

HISTORY

Actualmente

A PIECE OF ART

Each bottle of Tequila Maracame is a unique work of art. The high quality glass bottle was designed by a shaman who roughly represented a heart where on the ground the peyote (bottle bottom) was transformed in its wake with the energy of the sun (wooden cap). The elaborate craftsmanship that adorns each neck of the bottle was handmade by Huichol artisans, who live in the highest mountains of the Sierra Madre Occidental. They still use the style and techniques of their ancestors to create colorful crafts and symbols that fully represent their culture, our necklace represents the peyote that is constantly present in their works of art. Their designs are immortalized in our boxes that have been made exclusively for us, each one full of rich symbolism. Our award-winning packaging is a colorful image that portrays the ancient Huichol heritage and we have tried to respect the artistic and cultural concepts that were transferred to us by different shamans during the process of brand concept.

Truly, every bottle of Tequila Maracame is a wonderful piece of art.

TEQUILA SUPREMO

Tequila Supremo, the producers of Maracame, is wholly owned and operated by the Camarena Family of Arandas, Jalisco. Known commercially as Casa Camarena.

Tequila Supremo was founded by Agustin Camarena in 1938. He built a solid family tradition based in a single dream: to produce the finest tequila, made of the agave from the highlands in Jalisco and to share that product, not only in México but worldwide.
The Camarena’s family heritage in tequila began more than 250 years ago. Their spanish ancestors immigrates to México in the early 18th century and co-funded the town of Arandas in 1761. Long considered the epicenter of artisanal highlands tequila production, Arandas is home of their family-owned tequila distillery.

In 1970, Doña Elena Camarena, daughter-in-law of Don Agustin, assumed control and ownership of Casa Casco Viejo and the mother company, Tequila Supremo.

A TRULY HAND - CRAFTED TEQUILA

TEQUILA MARACAME AÑEJO

Category: 100% Agave

Type: Añejo

Zone: Los Altos Arandas

Alc. Vol: 40° Gl

Color

Crystal, Luminous with medium yellow amber colors of great body.

Aroma

The first impression is perceived by the characteristics of high fruity shades such as peach, mango and pineapple canned. Vapors such as caramel, vanilla, maple, tobacco give the touch that defines the style of the house.

Taste

It's silky, sweet and sweet aftertaste. Fully confirms its olfactory promise by emphasizing the cooked agave and the fruity shades of vanilla and caramel from the aging in barrel. Great permanence. It’s slightly astringent and bitter end.

COMMENTS

To obtain the best of its well done style, it should be left in the cup at least 20 minutes before enjoy it. It should be taste at 20°C.

REPOSADO

Aged 9 - Months in American Oak Barrels

Gold Medal -93 points

TASTINGS

Beverage Testing Institute 2015

Double Gold & Package Design Award

San Francisco World Spirits Competition 2015

Best in Category

LOS ANGELES SPIRITS COMPETITION

• Pale golden yellow color.

Color

Amber

Taste

Nuanced

Aroma

Citrus Marmalade

Finished

Pepper and spices

A TRULY HAND - CRAFTED TEQUILA

TEQUILA MARACAME REPOSADO

Category: 100% Agave

Type: Reposado

Zone: Los Altos Arandas

Alc. Vol: 40° Gl

Color

Medium Golden Yellow and gold and silver shades. Slowly slips in the cup walls showing off her great body.

Aroma

It's harmonious, include fruit steamers such as mango, pineapple, the presence of cooked agave is intense, delicate shades of condiments like cinnamon. Of its barrel aging it can be perceived vanilla, caramel, maple chocolate, nuts and coconut. It is balanced.

Taste

It's silky, sweet and sweet aftertaste. Fully confirms its olfactory promise by emphasizing the cooked agave and the fruity shades of vanilla and caramel from the aging in barrel. Great permanence.

COMMENTS

To obtain the best of its well done style, it should be left in the cup at least 20 minutes before enjoy it. It should be taste at 18°C.