As part of just-drinks' deep-dive into the trends that have driven Diageo's performance over the last five years, Richard Woodard considers the areas that will be priorities for the group in the coming years.

just-drinks spoke to a number of industry figures working to recalibrate beverages to ecommerce demands, including The Coca-Cola Co, Heineken, The Sidel Group and Crown Beverages to find out where the ecommerce evolution will lead.