Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Sunday, November 21, 2004

Wages of Hype

This story is old, but it should be noted anyway. The CEO of Segway is leaving -- Segway, the marvel machine that was supposed to change the world. If there is a case study for hype and not true PR, Segway is it. The two-wheel, self-balancing machine is a solution looking for a problem. It is finding a few applications but none of the world-changing uses that were forecast.