INSIGHTS & EVENTS

Topic for September meetings

Topic brief for Customer, Digital and Multi region Experience September to October 2015

Winning budgets and resources

Customer and increasingly digital experience is now being recognised as an important issue for B to C and B to B companies from a wider range of markets. However obtaining the budgets and resources to getting things done still requires a huge amount of time and effort.

So what do we bring to the table and whose table? Should we focus on customer insight, measure, moral arguments or commercial outcomes? Where do we look to form alliances, and on what terms?

Whilst this isn't a new debate, the game does seem to be changing - and fast.