Balblair

"We developed a great partnership with Velocity Digital, Mike's dedication to our project was evident in all aspects of his work."

I recently wrapped up a project with Balblair, a premium whisky brand with a brilliant heritage and a unique way of devising their whisky 'expressions'. I was tasked with revamping their social media activity, particularly focussed on their copy across Instagram, Facebook and Twitter.It's highly important for me to be able to quickly understand the nuances of any brand, as without that, an outside-source can easily create content that comes across as inauthentic. I rapidly achieved this through a brand session and subsequent copy testing with the Balblair team.

My content had to cover product, seasonal, heritage and process themes, each with their own unique messages. I really enjoyed the process and was delighted to see my work result in a sharp rise in reach, engagement and audience growth, all of which were the agreed KPIs.

Whisky is a personal passion of mine, and represent a large chunk of the work I do and have done via Velocity Digital.

"We developed a great partnership with Velocity Digital, Mike's dedication to our project was evident in all aspects of his work. We appreciate his attention to detail and creative approach to bringing our brand to life on social media."