On 10/31/2011 12:07, Brian J. Murrell wrote:
> How about, if football (or anything else that is supposedly
> hand-over-fist lucrative) runs over, CBS forfeits commercials for the
> rest of the night until their schedule is caught up? That's only fair.
How is that fair? CBS paid for that spectrum. They can broadcast
whatever they want using it. If they decide to show three hours of
straight commercials every night during primetime, and still manage
millions of viewers, more power to them. They have no obligation to
anyone but their own employees and stock holders.
If you don't like what they do after overrun sports games, don't watch
their network. If other people think as you do, they will do the same.
If you're very very lucky, maybe some of those people have Nielsen boxes
installed in their homes, and their viewing habits actually are
reflected in the ratings. If their ratings drop sufficiently during
those periods after overrun games, maybe, just maybe CBS will care
enough to do something about it. CBS will go however far their
viewership allows them. That's how self-regulating markets work.