Natalie Morales is moving West to become the co-host of “Access Hollywood” and “Access Hollywood Live,” TheWrap has learned.

In addition, Morales will serve as the West Coast anchor of “Today.” Noah Oppenheim, the NBC executive in charge of “Today,” informed the staff of the change in a memo on Tuesday.

“With our show’s increasing focus on West Coast stories, it became clear to me that having a permanent anchor presence in L.A. would be of enormous value,” Oppenheim said in the note obtained by TheWrap (see below).

“Please join me in congratulating Natalie on her family’s big move and her exciting new roles,” he continued. “We’re so thrilled that she’ll continue to be part of the ‘Today’ family for years to come.”

The move comes amid a major shakeup in daytime TV on rival network ABC, as Michael Strahan abruptly announced that he will leave “Live! With Kelly & Michael” for a permanent position on “Good Morning America.”

Read the full memo below:

I’m writing with exciting news – this summer, Natalie Morales will move to LA to become TODAY’s West Coast Anchor and a host of Access Hollywood and Access Hollywood Live. She’ll also continue to play a prominent role on Dateline.

As you all know, Natalie has already been spending a lot of time in California, reporting live from special events like the Oscars, Golden Globes and Latin American Music Awards, conducting celebrity interviews and set visits, and spearheading two big series spotlighting women who are leaders in Silicon Valley and Hollywood. With our show’s increasing focus on West Coast stories, it became clear to me that having a permanent anchor presence in LA would be of enormous value.

Additionally, when NBCU Domestic TV Distribution heard that a talent of Natalie’s caliber and entertainment experience might soon be LA-based, they immediately jumped at the opportunity to have her host Access Hollywood and Access Hollywood Live.

It’s an exciting time for all of us at TODAY – we recently marked 8 consecutive months as the #1 morning show in the key demo, and the ratings momentum continues to build on our side. From this summer’s Republican and Democratic Conventions, to the Rio Olympics, to the historic election this fall, the coming months will be an extraordinary time for the country and the show.

Please join me in congratulating Natalie on her family’s big move and her exciting new roles. We’re so thrilled that she’ll continue to be part of the TODAY family for years to come.

Kelly Ripa has been a part of the ABC morning talk show block for 15 years, replacing Kathie Lee Gifford as Regis Philbin's co-host on "Live!" in February 2001.

ABC

After Philbin ended his 28-year run on the show, former NFL star Michael Strahan was picked to join Ripa on "Live!" in September 2012.

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In their nearly four-year run together, Michael & Kelly raised the show's ratings by 8 percent compared to the last four seasons of "Live With Regis and Kelly."

ABC

On April 19, it was revealed without Ripa's prior knowledge that Strahan would leave "Live!" this summer to join "Good Morning America" as co-anchor. Strahan had been appearing on "GMA" twice a week since 2014.

ABC

A source told TheWrap there had been friction between Ripa and the rest of the "Live!" team. "Kelly has been very moody and emotional the past couple of years and Strahan was dreading going to work," the source said.

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Strahan formally announced his departure from "Live!" on air April 20, but Ripa did not host the episode. A spokesperson for the show did not elaborate on the reasons for Ripa's no-show.

ABC

Over the weekend, Ripa reportedly spoke with Strahan and ABC president Ben Sherwood, who apologized for not telling Ripa about the "GMA" move sooner.

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On April 26, Ripa returned to "Live!" for the first time since Strahan's announcement and thanked the show's fans for their support. "Our national nightmare is over," she joked.

ABC

ABC also announced that Strahan's final "Live!" episode would be moved up from September to May to take advantage of "sweeps" week.

ABC

On May 13, Strahan said farewell to "Live!" "I am happy. I am not six feet under," he said. "Six feet, five inches above the ground. So I'm happy. It's another day."