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05.20.19 BEER & WINE LINKS

Administrative note: Another hiatus (and not the last of the summer) the next two weeks. This one you can blame, at least partially, on @Thirsty_Pilgrim. Briefings will return June 10.

1) Jeff Alworth wonders why more startups don’t use the Other Half/Great Notion model — “bright cans of hazy IPAs and pastry beers, the long lines of young people.” He concludes “brewers start them because they have a vision for the beer they want to make, not because they want to print money.”

I agree, but would another clause. These brewers do have a vision for what they want to create, but they also have enough of an ego to think that they are making beer that will appeal to an audience broad enough to support a thriving business. They may not want to print money, but many like ending up on something of a stage and more look forward to feeling money in their pockets.

2) Before helping establish a union at Anchor Brewing Company, Brace Belden volunteered to fight with Kurdish leftists in Syria. When he was younger, Belden said communism “was just another way to be bad.” Later, he began thinking more seriously about class consciousness, and today he is a firm believer in the Marxist notion of a global class war.

3) Josh Noel adds to what he already wrote in “Barrel-Aged Stout and Selling Out” about the lack of transparency about where Anheuser-Busch products are brewed. I guess I should start to look the labels on bottles of Elysian Space Dust and see what they say whenever I visit stores these days, because when we were in Phoenix a few months ago we heard Four Peaks Brewing is now among the breweries making Space Dust.

4) If Carlsberg’s new lager is not the future of beer, and Martyn Cornell makes it pretty clear he doesn’t think so, what is? He suggests, “You don’t have to stare too deeply into a beer-filled crystal ball to predict that there will be a constant flow of launches of floral/fruity lagers.”

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Smoked Porter is the first beer from Alaskan Brewing Company that I ever drank.

In Twilight of the Gods, author Steven Hyden writes, “The experience of discovering an artist after he’s built a body of work is much different than following an artist as that work is created in real time. For people who grew up with (Paul) McCartney, it’s the hits that matter, because those are the songs that soundtracked your life. But if you come to an artist later, after all that music is released and initially assessed, the perspective often skews away from hits, which seem overfamiliar, and toward the lesser-heralded gems, which are fresher.”

The other day, I thought about these things in the context of considering flagship beers while looking over the pretty decent beer selection at our local Kroger grocery store (in Atlanta). We all come to a brewery’s beers at a different time in their history and a different time in our own histories. Our Kroger sells just one Victory Brewing Co. beer, Golden Monkey, a 9.5% ABV Belgian tripel. If I hadn’t read Bryan Roth’s story last year I would not have known that for several years Golden Monkey, not HopDevil IPA, has been the brewery flagship, the best-selling beer that introduces new customers to Victory.Continue Reading →

Having spent much of last week in the boroughs of New York City, I poked my head into plenty of places with more than a dozen beers on tap and none of them from the state of New York. Fortunately, I entered with no thought of actually ordering beer and already knew the next brewery taproom where I would drink one, but that parallel dimension is a scary place.