Right Touch Editing’s Writing Takes the Gold!

Representing Copyediting, Right Tough Editing won the New England Direct Marketing Association’s (NEDMA’s) 2018 Gold Award in the Collateral category (brochures, catalogs, annual reports) for work on the Organization Subscription Package.

Brenner worked with Copyediting training director Laura Poole to put together a promotional package for prospective organization members. The packet consists of an informational flyer, guidance on how to pitch the subscription to your boss, sample newsletter, sample article, promotional stickers, and business cards, all in a branded folder.

The Organization Subscription is aimed at companies, agencies, publishers, and any group that has more than one editor on the team. Through the subscription, the team shares training to learn to work together more effectively and produce more consistent, brand-focused work.

“Copyediting was meeting a lot of editors at conferences and events but wasn’t connecting with team managers, who would make training decisions for their staff, and editors were uncertain how to make the pitch successfully to their bosses,” said Brenner. “The packet was conceived not only as a link to decision-makers but also as a sort of training tool for editors to make their argument for training to their bosses.”

“We wanted something tangible for interested people to take back to their workplace to show what we could offer,” said Poole. “Packets were only given to those who expressed real interest, and we gathered their contact information for focused, individualized follow-up.”

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About Erin Brenner

Erin has been a publishing professional for two decades, launching Right Touch Editing. She and her team write and edit for business and communication professionals.
In addition, Erin trains communications professionals through editing organizations and institutions and conferences and for private companies.
She has won awards for copywriting from the New England Direct Marketing Association and is an Advanced Professional Member of the Society for Editors & Proofreaders.

Erin Brenner

Erin Brenner has been an editing professional for two decades. She founded Right Touch Editing in 2005 to offer businesses and self-publishing authors just what they need for editorial services: highly skilled editing, decades of expertise in publishing, and top-notch professionalism.