Friday, December 17, 2010

Demure in Demu

The other week when we had our first Ottawa fashion blogger get-together, I had the pleasure of meeting Angie Fisher, the young designer for Demu Label. What I found so inspiring was that herself (a Carleton Architecture student) and her partner (a Carleton Business student) have made a name for themselves before turning thirty. I checked out their website and was instantly impressed by the professionalism and creativity their collection exudes. I decided to order a Christmas gift for the boy and a little something for myself (I couldn't resist the Marie Antoinette inspired cupcake tee!)

Demu comes from the German word 'Demutig' which means humble. I am always searching to attain a state of tranquility and modesty so the collection spoke to me. When I received the pieces in the mail (nice and speedy as Demu is local) I fell in love with the attention to detail, the quality of the material and the fact that the garments were made in Canada! I couldn't wait until Christmas, so I gave the boy his sweatshirt and it was the first time I saw him get excited about an article of clothing!

The boy and I modelled our new Canadian clothes for you (maybe Demu will want us to model in their next show- ha!) If you like what you see, check out their website or follow them on Blogspot or Twitter @Demulabel!