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Privacy

Your privacy is important. To protect your privacy, the Advanced
Cutting Tools (ACT) Privacy Policy describes data that ACT and its’
subsidiaries, affiliates, dealers and agents collect, use, share and store,
including personal data (i.e. information that personally identifies you, such
your name, email address or other data that can be reasonably used to infer
this information).

Information we
collect

We currently hold details such as, but not limited to:
names, email addresses, telephone & fax numbers and physical addresses.
During your interactions with ACT, you may choose to provide us with additional
personal data when you email, call, or communicate with us through social
media. We use analytics tools on our website, but no personal data other than
your email address (should you wish to offer it) or identifying information is
gathered or stored.

How we use
information

The basis for holding this data is contractual because we
need this data to facilitate trading with you. We use this data for two
standard types of communication:

1.Service communication such as order
acknowledgments, remittance advice, sales, product information, and customer
service etc.

2.Marketing communication such as product
releases, optional surveys and company news etc. On all marketing emails there
will be a clear option to unsubscribe from these communications.

Other uses of your data include our CRM and audit
requirements.

Information Sharing

Under no circumstances do we rent or sell any personal data,
yours or anyone else’s, to any other company for their or anyone else’s marketing
purposes.

We may share limited data only in necessary circumstances,
such as our own CRM system and a secure third-party email service such as
mailchimp.

We may, as described in this Privacy Policy, share data with
our affiliates and subsidiaries and third parties. We may disclose data if
require doing so by law or in response to valid requests by public authorities,
for the purpose of law enforcement and national security.

Storing Informational

We use commercially reasonable physical, administrative and technological
methods to transmit and store your data securely. Data about you and your
company is stored in secure servers. The accessibility to data is restricted to
only a few necessary staff. However, ACT cannot guarantee that unauthorised
third parties will never be able to defeat our security measures or use your
personal data for improper purposes. In the event that any data under our
control is compromised as a result of a breach of security, we will take
reasonable steps to investigate the situation and where appropriate, notify
those individuals whose data may have been compromised and take other steps, in
accordance with any applicable laws and regulations.

Retention

ACT generally stores your personal data until you request to
delete it, or for as long as you remain a customer in order to provide you with
our products and support. In addition, ACT may store your personal data to
resolve disputes, establish legal defences, conduct audits, pursue legitimate
business purposes, enforce our agreements and comply with applicable laws.
After your data is no longer necessary to retain, all digital copies are
deleted, and physical copies are destroyed.

If you are a resident of the European Economic Area (EEA),
you have certain data protection rights. ACT aims to take reasonable steps to
allow you to correct, amend, delete or limit the use of your Personal Data.

Please contact us if you wish to:

·Be informed of what personal data we hold about
you

·Correct or delete your data

·Withdraw consent of our use of your data

·Lodge a complaint of our use of your data

Please note that we may ask you to verify your identity
before responding to such request and the withdrawal of your data may limit our
ability to provide you with products and services. Under some circumstances we
are required by law to keep your data for certain periods of time.

How to contact us

Should you have other questions or concerns regarding this
privacy policy, please email us at marketing@advancedcuttingtools.co.uk