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Engaging People in Biodiversity Issues

The alarming rate and scale of biodiversity loss is no secret. Or at least it shouldn’t be. Yet it sometimes feels that no matter how hard we try to explain, repackage, or illuminate the problem – that the variety of life on earth is in dramatic decline – the message just doesn’t seem to stick.

In 2013 Communicate worked with Simon Christmas Ltd and Defra’s People Engagement Group to produce an online resource to help define and make use of the principles for engaging people in biodiversity Issues. This resource is based on new audience research funded by Defra.