IFA 2018: New and award-winning devices hero MQA

International consumer electronics show, IFA 2018, is underway in Berlin and MQA has a strong presence, with several partners showcasing new MQA-enabled products.

MQA integration continues with Sony’s iconic Walkman® brand with the NW-A50 series and DMP-Z1 model as the latest devices to implement MQA. MQA demonstrations will be available on the NW-WM1A model at the IFA Sony booth.

LG, who unveiled the first globally available MQA-enabled handset at last year’s IFA show, has since implemented MQA into a range of additional smartphones. At the LG stand this year, MQA hi-res playback will be demonstrated on some of its newest models, including the G7 ThinQ.

iFi Audio will be showing its EISA-award-winning xDSD DAC, which features MQA integration.

Technics announced a prototype of the Grand Class Network / Super Audio CD player which is on display at IFA. It will support MQA and various streaming services, as well as SACD.

"I have spent many hours with Bob, listening to original recordings and being constantly amazed by the incredible sense of space and clarity brought by MQA."

Morten Lindberg, Producer and Grammy multi-nominee

"We have done many blind comparisons of my original high-resolution masters with and without the MQA process. MQA is the consistent winner."

Alan Silverman, Mastering Engineer

"Digital music has given users the ability to hold “a thousand songs in their pocket” for over a decade. But that convenience came at the sacrifice of quality. MQA gives the user the ability to keep the convenience of a large library in their pocket, without sacrificing the quality of the music."

Pioneer, on their new XDP-100R digital audio player

Awards

MQA are proud to have already received a range of awards and accolades.