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Tweetsteria is a new singles event for frisky people with quick fingers and fast devices. Played live in fashionable restaurants and clubs the competition forms singles into couples who collude to win cash. In this blog post I muse on how we can make Tweetsteria’s trivia tell better brand stories. What is Tweetsteria? Where did […]

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show. Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real world attractions like semi professional […]

On Tuesday 09 August 2016 myself and four other intelligent internet marketers met at The Dizzy pub on Roncesvalles Ave in Toronto to discuss the Art and Science of Search Engine Optimization in the summer of 2016. Grouped around this beer hoist in the back booth of the pub were, from left to right, Charles […]

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using their smart phones, to win […]

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014. Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]

Retro Future has came to Toronto July 3rd courtesy of Hashtag Gallery and advertising agency in Toronto, Jib Strategic marketing The story of how we used an art show to increase rankings for a Toronto advertising agency is waiting to be told. The story of the July 3rd Retro Future Art Show at Hashtag Gallery […]

We’re focusing the next Smojoe SEO Show on White Hat SEO Growth Hacking. Cristian Contreras has invited Rob Campbell to share SMOJoe SEO Tactics at his Growth Hacking Toronto Meet Up Group, on Weds April 23rd, 2014. This is a free event through Meet-Up . com , and BONUS – there’s prizes! This evening will […]

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

Post by Robert Campbell on Mar 06, 2013 On Saturday Feb 23rd 2013 I was at Podcamp Toronto. The first familiar face that greeted me as I walked in the door at 9:30am was Karim Kanji co-founder of Third Ocean. “Rob Campbell” Karim announced as he shook my hand. “You showed up early, and you […]

On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto. People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use […]

Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain […]

On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there […]

On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in […]

Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr […]

MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’ I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to […]

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media; I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

There was a heavy snowfall outside Duggan’s Brewery and all over downtown Toronto on Jan 6th, 2011. Unfortunately the inclement weather negatively affected attendance at the Greater Toronto Business Network Meet-Up being held inside the brew pub. All the same, a dozen or more knowledge hungry, independent thinkers joined in conversation downstairs in ‘The […]

Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including […]