Like It To Smell It: De La Renta’s New Perfume Launched Via Facebook

Dominican designer Oscar de la Renta has embraced the world of social media by releasing his first fragrance in a decade, through Facebook.

Samples of “Espirit D’Oscar” (at an almost $80 market value) have been made available to the first 5,000 people who “like” Oscar’s official fan page. Hurry if you want one, the designer has over 130,000 facebook friends!

The flower-shaped bottle won’t be hitting stores for another two weeks. It is being marketed as an affordable “floral-oriental frafrance” line that embodies “the spirit of femininity,”