SEGA Have Launched an Official UK and EU Merch Store

Suiting up Sonic style has never been easier… or more official. SEGA and Numskull Designs have announced that they have partnered together to launch the “Official SEGA Shop UK and SEGA Shop Europe”.

Having calling their new site the “definitive shopping portal for SEGA themed merchandise”, we are pleased to say they weren’t exaggerating; featuring iconic SEGA franchises such as Sonic the Hedgehog, Alex Kidd, Altered Beast, Golden Axe, Streets of Rage and Yakuza.

Customize your life with Numskull developed products including t-shirts, beanies, snapbacks, socks, pin badges, mugs, and more (maybe not all at once though! What would the neighbors think?) across a whole host of iconic brands… even merch for SEGA’s retro consoles like the Mega Drive and Dreamcast — all available right now!

Jason Rice, Director of Licensing for SEGA Europe, hailed this launch as not only “a major part in the strategy to grow our e-commerce presence” but a “destination for SEGA fans, who can now obtain exclusive and innovative products across a range of categories and brands”.

If you’d like a tasty little discount you can sign up to SEGA’s mailing list to get 15% off your first order.