The Growing Demand for Digital Skills

Did you know that the growth in digital jobs has outpaced the overall economy in the last two years by over four to one? A recent study by Lloyd’s Bank found that SMBs with a higher degree of digital ability were more than a third more likely to report a growth in turnover than those lacking these skills. And it’s 4X for charities and non -profits.

The impact of these digital technologies and tools is felt not just in the IT department, reports CapGemini. These skills are needed across the organization. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment.

One area that has been transformed by the rapidly changing technology is PR/Communications and marketing. Mastering digital skills will pay off and it could give you the edge needed in your career..

77 percent of the companies surveyed for the CapGemini report consider the lack of digital skills the key hurdle to their digital transformation, but only 46% are investing in training their employees on digital skills. So many people who are not digital natives are making this a personal priority.

These 15 Digital Skills are needed to plan and implement PR an marketing campaigns today.. http://bit.ly/2dPG5lS (There is a free email course available)

888-243-3470

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick...

Since Twitter reported dismal Q4 earnings there has been a lot of talk about the future of Twitter. Aside from the financial implications, let’s take a look at what changes at Twitter might mean for PR: The largest –...

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this...