2.01.2007

Super Bowl tickets for life

Three new 30-second commercials for Sierra Mist drink will air during the Super Bowl and Pepsi Cola is sponsoring the Super Bowl halftime show.

The Sierra Mist commercial will be broadcast during the first half of the game. In one ad, a karate student explains what he'd do to someone who tries to take his beverage. In another Super Bowl commercial, a hospital patient struggles to get a sip of his drink.

This is Pepsi's 21st consecutive year advertising during the Super Bowl and the first time sponsoring the Super Bowl Halftime Show. One person will win a special-edition Pepsi Super Bowl can crafted from sterling silver and inlaid with diamonds, rubies, and sapphires that is estimated to be worth $100,000. The grand prize also includes two Super Bowl tickets for life.