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Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Blogs. An estimated 77% of active web users read blogs. Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Share your best customer stories on your blog – either in full or linked back to the full story on your website. MORE

To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites." The best part of Age of Conversation 3 ? As with previous AOC projects, profits go to charity. Check it out. Share: Tags: Uncategorized social media MORE

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites. MORE

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond. MORE

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine. MORE

Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. Ideas@Work Blog B2B Websites Search Engine Optimization MORE

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.” MORE

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. Catchy and clever headlines make a difference, especially on blog posts. 4. Photo by mikecogh on Flickr - Some Rights Reserved. MORE

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. And hundreds of blog posts packed with practical advice for today’s staffing and recruiting professionals. Haley Marketing’s services include: Website Design. MORE

I've blogged about my process, featured it in my book, and preach and teach it to other writers. Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. shouldn't have been surprised. The Story. MORE

You want a business website that sells. There are plugins and website features that make your life easier. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Business Blog. MORE

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? This most likely means that you’ve got people that will visit your website on one of these devices. Are you getting enough sales or leads from your website? MORE

Maybe you’re writing copy for your own web site, blog, a promotional article, or a big client project. Daphne Gray-Grant is a writing and editing coach and the author of the popular book, "8½ Steps to Writing Faster, Better." She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Do the math: it wasn't pretty. But a book? MORE

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial WebsitesBloggingBlogs Content Marketing Industrial MarketingProviding a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. MORE

Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Community. MORE

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters. MORE

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs. MORE

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer. MORE

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation. MORE

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated. Improve the overall depth of website material. MORE

For instance, is your website fast and mobile-friendly? know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. In a few hours you can remake a blog post or an ebook into a SlideShare. Heidi Cohen has reformatted some of her blog posts into SlideShares. 4) Republish your content. MORE

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Prepare XML sitemap for submission, including for blog/video/images as needed. Case in URLs. MORE

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks. MORE

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. But a content plan with only blog posts is like a diet that consists solely of bananas. versus $1.77 for a blog post. MORE

If, right now, your website only features written content, you might want to consider sprucing things up. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Video gallery plug-ins are amply available for little or no cost through WordPress and others website builders. MORE

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture). MORE

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors. MORE

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). blog post). Create an account? MORE

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best? MORE

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address. MORE

Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. So every time you haul out the old brochure to “spruce it up,” write a press release or develop a new website, you go through the painful task of begging for testimonials. MORE

Have you ever come across a beautiful and impressive website that looks great at first, but is a nightmare to actually use? When it comes to websites and applications, functionality and graphic design go hand-in-hand to create positive (or negative) experiences for your users. Here are some usability guidelines you should be implementing in your own website: Know your audience. MORE

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box. MORE

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system. remember, years ago, that Amazon was doing this. love it. Not anymore. MORE

Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”. Pre-Production. The message. Concept. MORE

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this! MORE

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial BlogsWebsite Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article. MORE

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. Blogging Case Study. Website traffic was not tracked from July 2 - July 16]. MORE

Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Fresh Look Can Attract New Visitors. MORE

For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. As consumers of content ourselves, we all know how annoying cluttered websites can be. MORE

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I've blogged about my process, featured it in my book, and preach and teach it to other writers. Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. shouldn't have been surprised. The Story.

Maybe you’re writing copy for your own web site, blog, a promotional article, or a big client project. Daphne Gray-Grant is a writing and editing coach and the author of the popular book, "8½ Steps to Writing Faster, Better." She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Do the math: it wasn't pretty. But a book?

Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Blogs. An estimated 77% of active web users read blogs. Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Share your best customer stories on your blog – either in full or linked back to the full story on your website.

Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. So every time you haul out the old brochure to “spruce it up,” write a press release or develop a new website, you go through the painful task of begging for testimonials.

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites." The best part of Age of Conversation 3 ? As with previous AOC projects, profits go to charity. Check it out. Share: Tags: Uncategorized social media

You want a business website that sells. There are plugins and website features that make your life easier. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Business Blog.

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. Blogging Case Study. Website traffic was not tracked from July 2 - July 16].

If, right now, your website only features written content, you might want to consider sprucing things up. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Video gallery plug-ins are amply available for little or no cost through WordPress and others website builders.

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial WebsitesBloggingBlogs Content Marketing Industrial MarketingProviding a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article.

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites." The best part of Age of Conversation 3 ? As with previous AOC projects, profits go to charity. Check it out. Share: Tags: Uncategorized social media

You want a business website that sells. There are plugins and website features that make your life easier. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Business Blog.

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. Blogging Case Study. Website traffic was not tracked from July 2 - July 16].

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Prepare XML sitemap for submission, including for blog/video/images as needed. Case in URLs.

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). blog post). Create an account?

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial BlogsWebsite Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? This most likely means that you’ve got people that will visit your website on one of these devices. Are you getting enough sales or leads from your website?

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. And hundreds of blog posts packed with practical advice for today’s staffing and recruiting professionals. Haley Marketing’s services include: Website Design.

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs.

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites.

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. Catchy and clever headlines make a difference, especially on blog posts. 4. Photo by mikecogh on Flickr - Some Rights Reserved.

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Fresh Look Can Attract New Visitors.

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. As consumers of content ourselves, we all know how annoying cluttered websites can be.

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system. remember, years ago, that Amazon was doing this. love it. Not anymore.

Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. Ideas@Work Blog B2B Websites Search Engine Optimization

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated. Improve the overall depth of website material.

For instance, is your website fast and mobile-friendly? know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. In a few hours you can remake a blog post or an ebook into a SlideShare. Heidi Cohen has reformatted some of her blog posts into SlideShares. 4) Republish your content.

Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Community.

Have you ever come across a beautiful and impressive website that looks great at first, but is a nightmare to actually use? When it comes to websites and applications, functionality and graphic design go hand-in-hand to create positive (or negative) experiences for your users. Here are some usability guidelines you should be implementing in your own website: Know your audience.

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. But a content plan with only blog posts is like a diet that consists solely of bananas. versus $1.77 for a blog post.

Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”. Pre-Production. The message. Concept.