Max Siegel

For years, the U.S. Olympic Committee and USA Track & Field were the two reliable punching bags in the American Olympic scene. The problem at both was much the same: constant management turnover and an unwieldy governance structure, each encumbered by a board of directors numbering in the triple digits that created an environment rife with petty politics.

Over the past several years, both have turned it around. But with USATF in particular, there remains a dissident cohort for whom seemingly nothing seems to be good enough. Case in point: there’s a new, professionally produced commercial featuring several track-and-field stars, and it’s even airing on network television. This has to be a huge win, right? Exposure for a sport that needs it? For some, apparently not.

MONACO — No, Eugene did not win the 2019 track and field world championships.

That it came within a swing of two votes, however — losing in the second round of voting to Doha, 15-12 — has to be seen as an encouraging sign on multiple fronts for U.S. interests, and in particular for USA Track & Field and the U.S. Olympic Committee.

Was that random — or, you know, a sign from above that Eugene’s audacious bid for the 2019 track and field world championships is somehow feeling the heavenly love, too? Is this all just cosmic destiny, or what?

USA Track & Field on Tuesday announced a groundbreaking 23-year deal with Nike apparently worth $500 million, an arrangement that holds the potential to transform the leading sport of the Olympic movement in untold ways in the United States for a generation.

The Nike deal comes 13 days after USATF announced a seven-year partnership with Hershey, the chocolate maker. In February, 2013, USATF announced Neustar, the administrator of the .US top-level domain, as the three-year sponsor of its national road-racing championships.

Posts navigation

Alan Abrahamson is an award-winning sportswriter, best-selling author and in-demand television analyst. In 2010, he launched his own website, 3 Wire Sports, described in James Patterson and Mark Sullivan's 2012 best-selling novel Private Games as "the world's best source of information about the [Olympic] Games and the culture that surrounds them."