A Cool New Way to Shop for Bras

Most Read

Bra shopping just got a hell of a lot easier, thanks to True & Co.—an online bra company that helps you find your size and style quickly. Here's how it works:

1. Take the simple quiz that leads you to the right fit and styles that work for you, complete with personal recommendations and a bra shop filled with curated pieces based on your "True" bra style.

2. Pick any three bras out of the sexy and casual options given to you based on your needs and wants. Then, add them to your try-on bag. True & Co. then picks another two styles and sends you all five to try on at home.

3. Out of the five bras sent to you, keep the ones you like (they're $45 each, which is slightly pricey, but if you're getting a bra that truly fits, we think it's worth it) and return the rest. (Just be sure to return them within seven days of receiving your styles—use the same shipping box they came in—or else you'll be charged for them, too.)

...And you're done.

Do you think you'll try taking this quiz and browsing through the bras on this site?