Found a great presentation from Razorfish about the future of portable social graphs and the data use implications for brand sites. Facebook Connect is starting to become more common across sites in the web and I think that the applications of it could be fascinating. Don't know what I'm talking about?

Tuesday

It is the aim of Publicis to make 25pc of revenue from online advertising by 2010. The group has also been working secretly with Google on advertising strategy, with a an update due in January.

"It has to do with better targeted advertising, making it more sophisticated," he says. "We will advertise to people through their habits. Analytics and targeting online will be key in the future." There was scepticism when the Google deal was first announced, as observers saw Publicis sleeping with the enemy that threatens traditional revenues.

I am interested to see what the "update due in January" is? What do you think the update will be. Will Publicis be offering clients access to Google Ad Labs, or Media Labs products? Or will reduced fees be offered for testing and case studies?

Some agencies spend a lot of time creating Holiday greetings that can't be ignored. What I like about this one is that it's a simple video, cool idea and great execution. Found on Adverblog, I'm sure this is going to be one of many Agency Holiday "ideas" over the next couple of weeks.

Why would an agency spend time, money and resources against something like this? It doesn't have anything tied to it. It's not for a client. And it's using creative time when they could be focused on something else.

That being said, it says something when you can create a video that goes viral just for the sake of spreading some Holiday cheer. And I'm sure the long-term return of this for the agency will have massive (revenue) benefits.

Another client screams for viral video and guess what, agencies happily oblidge. This new video from Pizza Hut did get 100,000 views in just over a weekend, however I've got to say that the positioning doesn't really work for me:

"Pizza Hut is so good we want to throw it in the face of small town Pizza shops all around the US. Who cares about the recession! Go corporate or die!"

Wouldn't this execution have been way better if the guy went into a Papa John's or Domino's? I mean, why the hell would you have gone into a mom and pop shop to have done something like this?

I don't know about you, but I bet the original concept was about 100x stronger than the execution.