Marcus Lemonis Imitates Seinfeld Soup Nazi on ‘The Profit’

On the business reality TV show The Profit, investor Marcus Lemonis visits The Soup Market, a chain of five soup restaurants in the city of Milwaukee, Wisconsin. The business started as a wholesale production company of soup (making 20 to 30 gallons a day) and now “doesn’t break a sweat at the 200 gallon mark.” The Soup Market has proven that it can generate revenue, too. However, after the sudden death of co-owner Tim Talsky (the 58-year-old died of an apparent heart attack in February 2015), The Soup Market has been suffering. Talsky was the one in charge of the company’s finances.

Lemonis meets with Talsky’s co-owner Dave Jurena. But when Lemonis asks Jurena in the kitchen if he can make a lighter, healthier version of a popular soup,Jurena says, “It doesn’t really appeal to me.” Lemonis laughs and recalls the famous Seinfeld character, the Soup Nazi. “Dave’s like ‘No healthy soup for you!'” says Lemonis. “You will eat a fat soup, and you will like it!” The Profit airs Tuesdays at 10pm on CNBC.