DEFENDING THE PEN – is all about murder . . . and romance . . . writing it! I post interviews, book reviews, and flash fiction, and occasionally it's all about me. Careful . . . you may end up the victim . . . of fun!

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Monday, December 16, 2013

MARKETING & WHAT WORKS

Designed by Jeremy Hawkins

Do you ever wonder why some books become bestsellers while others can barely be given away? Why some businesses succeed and others fail?

How does a blog post or a YouTube video manage to go viral? What does it take to reach celebrity status? Why does a person who is less intelligent than you are become the teacher's favorite and make better grades with less work?

Is it a matter of luck or is there some magic formula for success?

Would you like to know what works and what doesn't?

Well, now maybe we can latch on to some of the secrets and tricks that make success happen or what we might want to avoid. We want you to tell us your stories of success (or not so successful) as we present the blogging event that will help us learn.

What Works...

The first ever "Online Marketing Symposium!"

A blogfest with information you can use.

The event happens on Monday January 20, 2014.

On event day you tell us about a marketing idea that you've used and what worked or didn't work. Your post could describe a campaign that succeeded in a big or small way or one that failed drastically. Tell us about a business campaign, an organizational event, a fundraiser – anything where a bit of promotion was necessary!

The What Works...Marketing Symposium is not limited to authors but also to anyone in a business that has a promotional aspect – online or otherwise!

Posts can be informational, statistical, a personal experience account, or a funny marketing story. Experience gained from a promotional effort in one area can have applications in other efforts in which we are involved so anything goes as long as promotion or marketing methodology has been involved.

The ultimate goal is to learn.

Remember – no book – no problem. Marketing and promotion principles apply to your blog, your business, any dream, or project, because we all want to win people over.

This information exchange is more than just a "blogfest"!

It's an online forum where ideas are shared and success for all is the goal.

Does the thought of marketing and promotion scare you or turn you cold? Fear no more—let's learn together.

It's possible the blogging community can help you make that next project a viral success or that next book a best seller!

I can tell you why some books become best sellers by um authors. First of all, be a "reality show" celebrity. Then do like Katie Price did over in England. Have a book signing wearing a bikini. This might not work for a dude, but whatever works.

Seriously, great plan and all the best and I'm sure it's going to be most informative.

Now that's an idea! LOL But not one I could accomplish, although I have suggested to hubby that we get a camera and produce our own reality show - called the 'boring-est people in the world!' Sort of like watching grass grow! So no, don't think that would work either. But love the suggestions! Seriously, though I think it will be informative - we're all, well, some of us are, searching for a better way to get our books/products out there. Maybe this will help.

Would love to hear from you, say hello and leave your blog address - I'll visit, but please take with you my undying gratitude that you stopped by for a read. Be well, be happy, and may your blog surfing bring you joy!