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PTC, a provider of product lifecycle management solutions, needs to offer its manufacturing customers solid business value. So the Massachusetts-based company is adopting Microsoft SQL Server 2012 for its solution offerings. By supporting SQL Server 2012, PTC can provide its customers with solutions that are highly reliable, scalable, and more cost-effective.

SQL Server Data Integration Recipes provides focused and practical solutions to real world problems of data integration. Need to import data into SQL Server from an outside source? Need to export data and send it to another system? SQL Server Data Integration Recipes has your back. You'll find solutions for importing from Microsoft Office data stores such as Excel and Access, from text files such as CSV files, from XML, from other database brands such as Oracle and MySQL, and even from other SQL Server databases. You'll learn techniques for managing metadata, transforming data to meet the needs of the target system, handling exceptions and errors, and much more. What DBA or developer isn't faced with the need to move data back and forth? Author Adam Aspin brings 10 years of extensive ETL experience involving SQL Server, and especially satellite products such as Data Transformation Services and SQL Server Integration Services. Extensive coverage is given to Integration Services, Microsoft's flagship tool for data integration in SQL Server environments. Coverage is also given to the broader range of tools such as OPENDATASOURCE, linked servers, OPENROWSET, Migration Assistant for Access, BCP Import, and BULK INSERT just to name a few. If you're looking for a resource to cover data integration and ETL across the gamut of Microsoft's SQL Server toolset, SQL Server Data Integration Recipes is the one book that will meet your needs.

Beginning SQL Server 2012 Administration provides the essential skills and knowledge needed to begin a successful career as an SQL Server database administrator. It’s an ideal book for those new to database administration, as well for those moving to SQL Server from other database brands such as Oracle and IBM DB2.SQL Server is more than just a database. It's situated within a larger context that includes solutions for reporting, for integrating data from other systems, for business intelligence and analysis, and more. Beginning SQL Server 2012 Administration paints the big picture to help you understand SQL Server’s place in the grand scheme. Then you’ll move into the nuts and bolts of installing the product, learning the management tools at your disposal, creating your first database, and maintaining that database in an ongoing state of readiness. Beginning SQL Server 2012 Administration goes beyond teaching just the core competencies of effective database administration. You will also learn the latest trends in SQL Server such as virtualizing and consolidating of servers, and using SQL Server in the cloud as a service. Administrators experienced on other platforms will find insight from comparisons of key features between SQL Server and other platforms. Beginning SQL Server 2012 Administration lays an excellent foundation for success as an SQL Server database administrator.

Beginning SQL Server 2012 for Developers is the perfect book for developers new to SQL Server and planning to create and deploy applications against Microsoft’s market-leading database system for the Windows platform. Now in its third edition, the book is enhanced to cover the very latest developments in SQL Server 2012. Also new in the book is coverage of the no-cost Express Edition. Whether you have no knowledge of databases, or have knowledge of desktop databases such as Microsoft Access, or even come from another brand such as Oracle Database, BeginningSQL Server 2012 for Developers provides the insights to get up and running with SQL Server 2012. Within the book, there are plenty of examples of tasks that developers routinely perform. You’ll learn to create tables and indexes, and best practices for securing your valuable data. You’ll learn design tradeoffs and find out how to make sound decisions resulting in scalable databases and maintainable code. Beginning SQL Server 2012 for Developers takes you through the entire database development process, from installing the software to creating a database to writing the code to connect to that database and move data in and out. By the end of the book, you’ll be able to design and create solid and reliable database solutions using SQL Server 2012.

Maximizing SQL Server’s performance and scalability is a complex engineering challenge. Beyond good architecture and well-designed code, we also extensively measure SQL Server to ensure that it delivers the best performance compared to previous versions and other databases. But which benchmarks do we use? That’s an important question. Being super-fast on workloads that aren’t relevant for real-world applications may be good for bragging rights, but doesn’t help our customers.