Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.

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by Eric Ward Originally published February 2002 Linking from one website to another and from one web page to another is the fundamental essence of why the Web was invented. In a nutshell, researchers needed a way to link between similar documents, and before any dot com even existed, the Web was helping academics and […]

By Eric Ward with Stephan Spencer January 2002 Building links to your site improves rankings in certain search engines. Not all of the search engines put as much weight on inbound links, but one that does is Google. Google has become the 800 pound gorilla in the search engine wars, seemingly overnight. Did you know […]

Link Bait. Man-o-man do I hate that term. As if your site’s users are nothing but a school of carp swimming about waiting to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another click…

Are You A Link Whore? By Eric Ward Updated November 2010 (Originally written May 2006) Today I received the below email. I have not made any changes to it other than the X’s to spare its author from public embarrassment In years past, I’ve received RFPs from agencies (who ought to know better) who wanted to […]

Many of you have already heard about BuzzStream, a wickedly cool tool for managing the processes of link building and buzz monitoring. I’m one of their advisers and have been thrilled with how they continue to improve it. To that end, this week BuzzStream announced a series of improvements and features that I wanted to […]

If you are a seeker of link building services, and are evaluating companies or persons to help with your link building strategies and tactics, it’s logical and reasonable to have some questions you want answers for. One of the most telling questions of all is this one: “How many links can you get for us […]

Why Subject Specific Reciprocal Links Will Always Be Useful It’s hard to believe it has been over two years since I wrote Link Building’s Cult Of Reciprocity over at SearchEngineLand. Reciprocal links remain a polarizing topic. Most SEM’s who were anti-recip remain so, at least based on what I read on the blogs and columns. […]

(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]

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A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]