Fifi nominees

The Fragrance Foundation Announces
Finalists for Fragrance of the Year FiFi® Award

New York, NY February 16, 2006 - The Fragrance Foundation is pleased to announce the top ten finalists in each distribution category for Fragrance of the Year FiFi® Award. These finalists were determined by the initial ballot, which was mailed in early January. The Fragrance Foundation releases this FiFi finalist information in anticipation of the exclusive FiFi Finalists Breakfast to be held for Fragrance Foundation members on Tuesday, February 28th, 2006 at the Mandarin Oriental Hotel. The FiFi Finalists Breakfast is the kick off event of the FiFi Awards season when the beauty industry learns who will be recognized as the top five finalists of each of the award categories at the 34th Annual FiFi® Awards. The FiFi Awards are an annual event to honor the fragrance industry’s creative achievements and are considered the “Oscars” of the global fragrance industry.

During the breakfast event, finalists competing for the twenty FiFi awards will be announced including the Fragrance of the Year, Best Packaging (Men’s and Women’s Popular and Prestige), Best National Advertising Campaign (Print and Television), Bath &amp; Body Line, Interior Scent Collection and Fragrance Hall of Fame awards.

For the first time ever, the FiFi Finalists Breakfast will include the presentation of FiFi® Awards in the categories for Editorial Excellence in Fragrance Coverage for Men’s Scent Feature (The Fragrance Foundation is pleased to announce that this is the first year a FiFi will be awarded for fragrance coverage in the Men’s Scent arena), Editorial Excellence in Fragrance Coverage for Women’s Scent Feature and Scent Bite and Technological Breakthrough of the Year. These winners will also be introduced and recognized for their achievements during the 34th Annual FiFi Awards held on April 3rd, 2006 at the Hammerstein Ballroom in New York City.

The Fragrance Foundation is also pleased to announce that the 34th Annual FiFi Awards will recognize Evelyn H. Lauder with the Hall of Fame Lifetime Achievement Award for her singular ingenuity and dedication not only on her company’s success, but to the fragrance industry as a whole.

The top ten finalists for Fragrance of the Year Award in each distribution category (in alphabetical order):

The top five in each of the Fragrance of the Year categories will be honored with the miniature crystal FiFi® Award at the FiFi Finalists Breakfast and placed on the second ballot. The second ballot will determine the winners.

Established in 1949, The Fragrance Foundation is a non-profit educational organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels in the Americas.