Netflix to set up fourth Asian office in India

India has emerged as one of Netflix’s three largest mobile phone markets around the world. Reed Hastings, the Chief Executive of Netflix said that his company wants to set up a full-fledged office in India, invest in creating content and open up more payment platforms for consumers.

Netflix, that has around 4.9 million subscribers in India of its 44 million global users outside the US, wants to be the first to eliminate buffering while at the same time working on technology that enables content to stream on speeds of 100kbps.

Netflix service will now be available on DTH platforms of Bharti Airtel and Videocon. Netflix also tied up a carrier billing agreement with Vodafone India. Trying to reach out to more Indian internet users, Netflix has plans to tie up with Reliance Jio.

Netflix will set up its Mumbai office, its fourth in Asia, after Tokyo, Singapore and Taiwan. The Mumbai office will be as large as Tokyo office.