Google Analytics: Is Your Site Measuring Up?

Written by Kate Ngo Updated over a week ago

The ebb and flow of shoppers to your store is an invaluable metric to track. Google Analytics gives you a detailed look at who’s visiting your site, how they’re getting there, what pages they’re viewing, what type of device they're viewing them on, and so much more – and it’s all free.

Why measure?

Google Analytics can be an extremely educational and enlightening tool for helping you improve your site. The more you know about the people visiting your store, the better you can appeal to them.

Note that if you have Mobile Commerce enabled and want to track mobile sales, you'll also need to enter your Google Analytics ID (e.g. UA-XXXXXX-XX) into the Google Analytics Tracking ID config variable.

With Google Analytics installed on your site, you’ll be able to look at your online store from a whole new perspective. Whether you need a bird’s-eye snapshot of your site’s overall performance or a close-up look at a specific metric, Google Analytics will give you the comprehensive data you need to maintain a healthy online presence.