With over 80 awards from the Public Relations Society of America, Carroll Strategies is a leading company for public relations in New Mexico and the Southwest.

Social Media in New Mexico is About Messaging

Carroll Strategies helps you find the right messages for your brand

We all love our Facebook, Twitter, LinkedIn and Instagram feeds in New Mexico. We love to post pretty pictures of New Mexico sunsets on social media, too. We love to share our plates of green chile, our fun coworkers’ stories and of course our office dogs Chip and Bunk on our feeds.

But social media for your business in New Mexico is much more than that. You have to know how to reach your customers, gain followers, get likes, and get the right messages across. At Carroll Strategies, we specialize in helping you refine your messages for social media, whether that’s on Facebook, LinkedIn, Twitter or Google +.

Your message needs to be concise. Your message needs to be fun. Your message needs to be timely. We love writing, and we love learning about your company and your products and your events. We can help you craft messages that make it clear what your voice is, what your products are, or how valuable your services are.

We like to research, and learn, and work with companies to help them find their social media voice, determine a calendar, and a posting schedule. That means sitting down with everyone from your product planners, to your chefs, or your marketing team, the CEO, or your frontline customer-facing employees. What are they seeing? What do they think the public wants? How do we integrate that? Social media posts are more than just pretty pictures: they capture your businesses message and send them in real time.

From Like to Love to Share

Social Media in New Mexico is about shares, and reaching more people

The difference between a social media feed and a good one is likes, loves, hearts, stars, followers, and influencers. We like to help you craft posts for your feeds that you don’t just share, but get shared. Social media marketing in New Mexico is more than just sharing your latest deal, your Columbus Day sale or a coupon. To us, it’s about a long-term conversation you have with your customers, your potential customers, your employees and often your vendors. Those posts have to be poignant, timely, easy to read, and fun.

Do you have an office dog? We do. Three, actually. And when we talk about Fozzie, Chip and Bunk, we don’t just share that they are here with us, we show that we are caring pet owners who have a set of values. That’s part of Carroll Strategies messaging.

What are your values? We know that our vendors, our customers, our friends, our employees and our future customers will begin to recognize our values, and share our posts. Those posts are liked, shared, and we are followed because of that. We also know that in New Mexico our social media calendar must include posts about New Mexico.

We also post and share our Strategy of the Week emails on social media. We may be fun-loving dog people, but we also love sharing our thoughts on strategy on social media. We use that to engage our customers, and we use to it think about our own messages.

It’s About Marketing

But social media marketing is also about goals and a strategy

What are your business goals? We like to help you identify your goals, first, and then we can design a calendar for one month or one year, with posts, ideas, images, contests, invites, and events that help your company get there in New Mexico. From there, we like to help you identify your customers, where they live, what they like, and where they are on social media. Some businesses find their customers on Twitter, some on Facebook. Where are yours?

Though we love posting on Facebook, Twitter, Instagram, Google+, LinkedIn and others, in New Mexico, at Carroll Strategies we like to take your social media to the next level. We like to help you design a strategy that will engage your followers. We like to help you design a campaign that will work across platforms to share your messages.

We look at social media marketing in New Mexico as a way to network and reach out to hundreds, or thousands, of followers every day. It can be a powerful tool. It should be recognized as a powerful tool. As a business owner or marketer, you know how expensive it is to reach new audiences. Social Media in New Mexico is free. It’s free real estate that can reach thousands. But, you have to post regularly. Quality beats quantity every day. We like to help you make the most of social media, and quality posts that maintain your brand voice are significant.

Social Media is More Than Marketing

Use the real estate to become a thought leader, an influencer

Social media is real estate that you can use to define your business, share your values, your thoughts and add value. Separating your business from others in New Mexico on social media comes down to influence. That means more than followers. That means more than likes. What do you say, post, and write that is significant? What are your thoughts? We’ve all heard about viral posts. Caroll Strategies like to help you create those in a way that people will share your posts.

It’s compounding. One like doesn’t help. But, one share helps. One invite helps. We look to help you compound your reach so that a post gets shared, and shared, and shared. When a post is shared, it is seen by all of that person’s followers, too. We look to help you create social meida content that goes beyond a mouse click.

Compounding also leads to reciprocity with Social Media. If you like someone, they like you back. If you share their posts, they’re more likely to return the favor. Carroll Strategies will help you identify those who are sharing, and compounding, your reach.

Finally, we like to add value. Anyone can write a social media post. But, we like to see your reach grow, your posts find an audience and use that to drive business to your door.