@JEDIMINDTRICKS
You said average person. Lupe isn't targeting the average people, or the people with money, for that matter. He's targeting the people who are willing to really buy in to the idea. It's about more than a piece of cloth, but the theory that cloth represents.

@Maninderjit i know there are other expensive lines out there, that doesnt mean ppl are buyin it, i mean what avg person is gonna spend that much on a shirt??? i mean thats one of the reasons ppl credit cards are ridiculous now, buyin stuff they cant afford

Lupe, please mass produce your stuff so that I can actually buy it. I don't care if everyone have a trilly & truly jacket if you do that. I really want the jacket, I'll look like a materialistic freak if I, a below average middle class working teenager, bought a Jacket that cost $1,200! @.@
T.T I really want that jacket, especially that fall of rome jacket that you wore in the dumb it down video.

@JediMindTricks. Yes you can. Have you seen other clothing lines such as Billionaire Boys Club? Lupe's Trilly & Truly is unique. If you own one piece then most likely no one will be wearing the same in the surrounding four states.
http://twitter.com/ManinderjitG

Gosh you just gotta love how intelligent and versed in world history Lupe is. I really need to get me some of this gear to support my boy. Also, anticipating Lasers like my next breath Lu!!! You the best.