Jamie Condliffe

If you've ever wondered how McDonalds manages to make its burgers look so much more appetizing in the pictures than they do in real life, wonder no more. This video takes a peek behind the scenes at a McDonald's photo shoot to explain some of the tricks that are used to make you crave a Quarter Pounder. Amazingly, the ingredients in the two are exactly the same—though they do look very, very different by the end of the process. [YouTube via PetaPixel]