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Google's CEO claims that Apple is overly fixed in it's fight against Google. While some may think claim this is overblown, Apple's various CEOs have released statements showing their fixation, such as this famous one by Steve Jobs.

Quoted from Steve Jobs:

I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

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In addition to statements like this, Apple has taken public steps such as locking Google Maps out of iOS 6 (and removing it from the App store so it couldn't be re-installed afterwards).

However the article mentions how Google doesn't think it has any direct competitors because it doesn't have a single focus, and of the things it makes the most money off of (search and ads) it's the leader anyways so there's no company that's a polar reflection competing in the same spaces... but it's also hinted that this could just be a mental tactic by Google's CEO to shift the focus of it's employees and planners away from competition and back to their own projects.

Quoted from The Article:

But he says that if you're fixated on your competitor, you're not looking forward at your own future. He remarks, "I don't like to rally my company in that way because I think that if you're looking at somebody else, you're looking at what they do now, and that's not how again you stay two or three steps ahead."

this guy has had the best strategies for a long time and continues to dominate. apple is angry at everyone for now losing their title of 'superpower'. CEO, Cynically/Cleverly Eradicate Opposition ... depends on who the CEO is.

I feel like one of Apple's biggest beefs with Google and Android lies with the fact of how versatile the OS itself is. iOS is available for three device types, all owned by Apple: phone, media player, tablet.

Android, while there's not (to my knowledge) a dedicated media player, a la iPod, is available to many more types of devices. Not only is it a MAJOR contender in the phone and tablet field, but you're starting to see Android GPS units show up, there already exists an Android based car stereo (which I own, with more models on the way), as well as a computer OS (Android-x86), point and shoot cameras based on Android, game consoles, media extenders... the fact that it's also open source because if Android isn't compiled for your platform or hardware configuration, you're more than welcome to give it a shot on your own and see what you can pull together.

Saying my experience with iOS is "limited" would be generous; I've used it for maybe a total of 15 minutes over all of the Apple products I've touched. My experience with Android is far greater. I can almost understand Apple's hatred of Android, because it's competition, but that's sorta what happens when you go into business. People make things to compete with your product because they want a share of the pie too. You can't drive your business on the idea of running the competition into the ground and having your product be the only option by giving them a hard time, you have to make your product the "obvious choice".

I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

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He also gave the following speech in Apple Headquarters before his death:

I know, right? Don't we have to invoke Godwin's Law before bringing Stalin into this?

Yeah, there's only the tiny difference of Stalin's 20,000,000 murders.

You know, nothing major.

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Right right, but Steve accomplished something similar. He just fired people he didn't like for personal reasons and treated his employees like shit. And boy, did he have control and trust issues.
I always get the Mac staff going with my Stalin and Steve logo in my cube.

Right right, but Steve accomplished something similar. He just fired people he didn't like for personal reasons and treated his employees like shit. And boy, did he have control and trust issues.
I always get the Mac staff going with my Stalin and Steve logo in my cube.

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Because being fired from your job is totally equivalent to being murdered.

I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

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The above quote always makes my laugh because of the below quote...

Quoted from Steve Jobs:

“Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.”