Editors

The State Of Pinterest In 2014

Pinterest is the platform of choice for many businesses. As it relies heavily on visualpresence, many brands – and especially luxury brands – find it as the perfect medium to communicate their message, their product and, eventually, connect with their followers. 2014 found Pinterest in the midst of changes. The team behind the social network performed many updates making it more business-friendly.

Pinterest expert, Christian Radmilovitch in collaboration with the agency 909c, editor of the Social Media Marketing platform Over-Graph, decided to share with us this exclusiveinfographic, only designed with official and updated figures.

Key Points to Take Away

– Pinterest has 70 million registered users and 60 million of them are active on a monthly basis. That’s an impressive 86%.

– 80% of users are women, and 30% of all users belong to the 25-34 category. What’s interesting, is that 75% of users access Pinterest through their mobile devices.

– There are 30 billion pins right now, and their number doubles every 6 months. It’s important to state that Pinterest accommodates 52 million pins a day. 80% of them come from repins!

– What’s the most impressive stat from all is that Pinterest is a major force when it comes to purchase decisions. 23% of online sales are generated through the social network and the average sum of reaches $160.

– Brands have also benefited greatly from Pinterest. Etsy saw an increase of 20% per week on its sales and Sephora saw Pinterest subscribers spend 15 times more than their Facebook fans.

Christian Radmilovitch has been consulting brands and companies for 15 years, helping them understand the importance of digital transformation, according to user experience. He is also known as a Pinterest evangelist, expert and influencer, followed by more than a million of followers.