Well, I'm not surprised, with all the merchandise, ads, promotions, and a large kid fan base, it was expected. I'm worried, however, about when will Game Freak/Nintendo start to tone it to older age groups.
As time goes on, things like the anime are getting childish and boring, and teh games are becoming simpler and dull.

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"The past has gone, and the future's uncertain, but now is a gift, that's why it's called present"