IHMN315: Research Methods for Tourism

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Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.