Tag Archives: Manage Magento 2 Reports

Magento is an eCommerce CMS platform to do business online with all required arsenals. Well-designed Magento 2 store can attract and engage good amount of visitors. Fine usability and excellent user experiences with each web page of Magento store compel visitors to pass through a sales journey and buy the products or services from the Magento eCommerce store.

For an online business, each move of visitors on the eCommerce storefront is significant and meaningful at marketing point of view. Analytics of customer journey on eCommerce may provide an opportunity to grab more visitors, engage them, and convert them to earn more revenues as well as establish long-term relationships.

It gives an understanding of the shopping behaviour of the online customers and provides opportunities for personalization to woo them for more and frequent shopping on your web storefront.

In due course, you need to integrate or install various analytics software/extensions and take help of various built-in eCommerce reporting capabilities of Magento 2 eCommerce platform.

Magento 2 is designed to provide detailed insights of customer journey on the Magento storefront, and it comes in the form of various types of reports. Since the previous versions of Magento, reports are coming in five different types and Magento 2 has kept the format intact as well as added details further to enhance it more.

Magento 2 Sales Reports

Magento 2 Marketing Reports

Magento 2 Customer Reports

Magento 2 Product Reports

Magento 2 Review Reports

Let’s check all one-by-one with a guide to managing Magento 2 reports.

Magento 2 Sales Reports

Magento 2 sales report module is generating various reports for following parameters:

#2: Reports filtered

#3: Show or export reports

Once you set your filters for reports to go to > Show Report button > Export > file types for exporting or displaying the report.

Magento 2 Customer Reports

Insights into customers may reward a lot in the success of online business. If you understand the preferences of your customers, you can smoothen their journey to provide whatever they love/need.

To get detailed insights into your customers visiting your Magento 2 store, you have to explore the customer reports, which can give expose various aspects of your customers and their shopping journey on Magento 2 storefront.

Some important parameters for customer reports available in Magento 2 backend are:

Order Total

Order Count

New Accounts

Order Total in Customer Reports for Magento 2

The report contains:

Total number of orders

Average order per customer

Total amount

Order Count in Customer Reports for Magento 2

The report contains:

Number of orders per customer

Average order amount

Total amount

New Accounts in Customer Reports for Magento 2

The report contains the number of new customer account during a period of time

How to Manage Customer Reports in Magento 2 Backend

In order to obtain customer reports you need to accomplish following steps in the backend of Magento 2:

Abandoned Carts in Marketing Reports of Magento 2

Newsletter Problem Reports in Marketing Reports of Magento 2

The report contains:

Name of each subscriber

Queue date and subject

Information about the error

Information about any newsletter queue that failed to transmit successfully

Magento 2 Product Reports

Product reports are important for inventory management and other sales-boosting efforts. Once you obtain insights into the product consumptions on your Magento 2 online store, you can decide investment and other product-related aspects of the store.

In product reports, you can obtain following details and reports regarding it.

Product Viewed in Product Reports of Magento 2

The report contains:

Product Name

Price and number of product views

Bestseller in Product Reports of Magento 2

The report contains top 5 best-selling products.

Stock Level in Product Reports of Magento 2

The report contains the lists of all products with stock levels.

A Number of a Product Order in Product Reports of Magento 2

The report contains:

Product Name

Ordered quantity

Number of Download Times in Product Reports of Magento 2

The report contains the list of all number of downloads for each product with download details.

Magento 2 Review Reports

Reviews and ratings on eCommerce store like Magento 2 make sense to establish trust among the visitors for the products, services, and eCommerce website itself. When you are going to obtain reports of reviews, you may have two kinds of reviews reports in Magento 2 store backend such as:

Customer review report lists the name of customers and their info who has written reviews with link to each review

Product reviews report lists the products have been reviewed with link to each product

Conclusion:

We have explored the five different types of Magento 2 reports available in the backend of the store and given enough hints to manage the reports by understanding various parameters and sub-parameters involved.