This is a BLOG from Mark Cochrane of Business Strategies Group in Hong Kong. We've been keeping a close watch on B2B media and business information in Asia since 2000 and look forward to sharing insights with you.

Friday, January 04, 2013

News this week: China’s largest
e-commerce company Alibaba Group announced the return of Alimama, an ad exchange platform launched by Alibaba in 2007, to cover wireless
advertising for the company’s online platforms including the consumer-focused Taobao.

Alimama will also
merge with Taobao Alliance, an affiliate advertising program of Taobao which currently
provides ad services for the platform. Taobao Alliance will reportedly continue
as a business line on the Alimama platform.

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