Every consumer products company wants to find a better balance between pricing and promotion, so they can drive greater profit without sacrificing revenue. Our detailed research identifies five ways to make price and promotion work harder.

Consumer Products and Agriculture

Executing ruthlessly to deliver sustainable value

Companies are failing to keep pace with changing consumer needs. Complexity is spiraling out of control. New business models are disrupting the old certainties. The levers that power growth are broken.

Those that over depend on cost efficiencies to boost profits and satisfy shareholders risk irrelevance. They must address long-term structural change by tilting the balance back towards profitable growth.

At EY, we’ll help you find and hold on to the point of balance that ignites performance in your business. We'll do that by asking better questions. Those questions will reveal better responses to disruptive market change and innovative strategies that put you ahead of the competition.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.