Webinar to Address Social Media Dos and Don'ts for Dealers

Michael Thompson, president, Applied Management Group Inc., will present at the webinar.

Water Quality Products magazine and Applied Management Group Inc., will be sponsoring a webinar on the dos and don’ts of social media, Wednesday, March 12, from 2 to 3 p.m. EST. Social media is not just a new way of marketing — it is a new way of working. Whether dealers are developing a sales lead or a customer lead, they need to be continuously connecting. Attendees will learn how to connect to customers as presenters Michael Thompson and Tony Meister hash out the various social media outlets that will help elevate a dealership’s Web presence, and provide tips and tools for crafting a company’s social media message for maximum effectiveness

The speakers for the webinar are:

Michael Thompson, president, Applied Management Group Inc., is a veteran within the water treatment industry with 26 years of experience. Within those years, he has held many pivotal roles, from dealership management to regional sales management. During his 14-year tenure with the industry leader Culligan Intl., he led numerous franchisees in developing their sales and marketing strategies, as well as developed and facilitated “best-in-class” sales and technical training. He has presented to hundreds of owners, managers, salespeople, service techs and support personnel throughout North America, helping to achieve revenue plans in excess of $29 million per year. He is a Certified Water Specialist VI and a Culligan Master Service Technician. He has received the Emmet J. Culligan Waterfall Award, Culligan Top Manager Circle Award (2000, 2006 and 2007) and Culligan 10-Year Service Award.

Tony Meister is the owner and founder of Chameleon Communications LLC, a communications company that offers corporations creative messages via the use of multimedia and video with the ultimate goal of profitability its clientele. Meister comes from a lineage of entrepreneurs including his father who ran one of the most successful Midwest advertising agencies in the 80s and 90s. His unique background in business leadership and management, coupled with his communication background, offer a distinct advantage to any entity looking to communicate their offerings successfully in the marketplace.