Patton Media Blog

Promoting wellness through social media

Your employees are spending more and more time on their mobile devices and social media websites. So can you make use of these tools in your employee wellness program?

According to U.S.-based incentaHEALTH, you not only can you should.

The health technology company surveyed more than 2,000 participants in its own wellness programs and asked them about the role social media plays in managing their wellness.

It found that 80% of respondents are looking at text messages on a daily basis, and 91% of respondents are on Facebook—statistics the company is now using to shape its offerings. The company says it has implemented a “push” model that delivers wellness information to employees via social media and mobile access, such as daily text message coaching and a Brag to Facebook feature.

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Strategic Marketing, Video Production and Web Services

Patton Media was founded to offer our clients a wealth of talent, experience and services without agency overhead. We develop and deliver media relations, video production, web development and graphic design projects from concept to completion. We determine what makes your company distinct to ensure that your market positioning is strong and then we get to work helping you tell your story. We work with you to identify the proper tools to reach your target audience to achieve your marketing objectives.