The Apivita''s permanent hair dye Elixir is specially designed combining the professional result with the naturalness and with absolute respect to the scalp.

Novelty Color MagnetMy Color Elixir has a unique system that stabilizes and seals the hair color. Ensure optimum intensity and durability in your hair color in 2 steps: Step 1: Get flawless white coverage and shine in just 30 minutes thanks to the dye cream with 3 precious oils (argan, olives and avocado) that have cooperative action, to stabilize the color and repair the structure of the hair during Hair colouring process. Step 2: Boost the intensity and shine by applying the post-dye treatment cream with hyaluronic acid and honey extract that gives hydration to the hair, forming a protective film that seals the color in the hair and enhances the glow of dyed hair. Reapply after 15 days.