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Parents appeal Facebook Sponsored Stories settlement. Al Roker complains on Twitter to New York City mayor over keeping schools open during snowstorm. These stories, and more, in today's Morning Social Media Newsfeed.

Settlement of Sponsored Stories Class-Action Suit Vs. Facebook Faces More Challenges (AllFacebook) The settlement last August of the class-action lawsuit against Facebook over its use of users’ images in sponsored stories is about to face more opposition. Nonprofit advocacy group Public Citizen said it will file a legal brief with the Ninth U.S. Circuit Court of Appeals in San Francisco, stating that the settlement violates laws in seven states, The New York Times reported. ars technica The settlement would have required Facebook to re-draft its privacy policy, but according to Scott Michelman, an attorney at Public Citizen, and other privacy advocates that are supporting him, it would have made the situation worse. The terms of Facebook’s privacy policy would simply be re-written to indicate that all users — adults and teens alike — consent to have their images used in ads when they create a Facebook account. MediaPost The settlement resolved a class-action lawsuit alleging that Facebook’s sponsored stories violates a California law about endorsements. That law says companies need adults’ permission before using their names or images in ads. When minors’ names or images are used in ads, companies must obtain parental consent. CNET One of the parents appealing the settlement, Margaret Becker of Brooklyn, N.Y., said the most troubling thing is that kids largely don’t know the implications of their actions when their online activity is used in advertising. “It really distorts the act of ‘liking,’ as a child might perceive it,” she said. Bloomberg About 123 million Facebook members were eligible to share in the settlement, including almost 20 million minors. Only 614,000 users filed claims, according to court filings.

Study: Social Media Driving Hyper-Growth for SMBs (SocialTimes) There might be more big brands on social media these days, but according to a recent LinkedIn study, social media is an important driver of growth for small and medium businesses. More than 90 percent of SMBs are either current users of social media or plan to use it in the future.

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Banished Marketing CEO to Facebook: ‘We Deserve a Second Chance’ (VentureBeat) HasOffers chief Peter Hamilton has a message for Facebook: Give us a second chance. “Facebook has done some amazing things in the market in terms of expanding the mobile advertising ecosystem,” Hamilton told VentureBeat. “I don’t want to be pointing the fingers at anybody, but we deserve a second chance.”

Facebook Now Lets You Select a Custom Gender on Your Profile (The Next Web) Facebook has announced it has added the ability to select a custom gender on your profile, a change it has made after working closely with LGBT activist groups. The feature will only be available to people in the U.S. for now, but Facebook plans to expand availability “in the future.”

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‘Orange is The New Black’s’ Social Love for Valentine’s Day (LostRemote) With speculation spreading of an end of April premiere date for season two, Netflix’s other hit online original show “Orange Is the New Black” is sending love messages to fans ahead of Valentine’s Day. Playing their characters, some of the show’s cast posted messages on the show’s Instagram geared toward fans.

Picture Storytelling App Frontback Comes Out of Hiding with New Update (GigaOM) After raising $3 million in the fall, the eight-person team of Frontback in San Francisco fell silent for a few months, introducing updates to its app with no fanfare. On Thursday, the company released a new version of its iPhone app, and spoke up about the health of the company.