Samsung knows a good thing when it sees it. The company struck gold with its TV commercials mocking iPhone users late last year. The commercials depicted rabid Apple fans that wait in long lines to snap up the latest iteration of the iPhone.

Neither company is "losing", both are laughing their way to the bank with billions of dollars in cold hard cash every quarter. Your classification of Samsung as the "loser" is simply a fanboy justification of your own expensive purchases that you are probably more emotionally invested in than is healthy.