Synopsis

Kevin Carson a young man living in the projects, is just an ordinary guy...until he wins $370 million in the Mondo Millions Lottery.
That's the good news.
The bad news is, the lottery claim office is closed for the long Fourth of July weekend, so, before he can collect his prize, Kevin is going to have to figure out how to keep a lid on his good fortune and survive the next three days.
As news of his windfall spreads through the community like a grass fire, Kevin quickly discovers the good, the bad and the ugly in his closest friends and neighbors. Girls who could never be bothered before start chasing him down. Everyone wants a piece of him--including the reverend, the local loan shark and one very threatening recent parolee won't take no for an answer. On edge and on the run, he even begins to question the intentions of his best friend, Benny.
He also starts to realize the power he holds in his hands and what this lottery ticket could really mean to him, his future, and the community.
It's funny what people will do when money is involved.

It was a rather slow week for new releases, as none topped 1 million units, but they still managed top two spots on this week's sales chart. Disney's A Christmas Carol opened in first place with 989,000 units / $16.81 million in consumer spending at retail, while The Last Airbender was second in terms of units sold with 751,000, but fourth in terms of dollars with $12.76 million.
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It's getting really close to Black Friday, which is sometimes reported as the busiest shopping day of the year. (It's not. That would be Christmas Eve.) So it should come as no surprise that there's a prime release this week, or should I say re-release. Avatar: Extended Collector's Edition on Blu-ray is the biggest, and arguably the best, release of the week and it is the Pick of the Week. However, there was some competition from The Kids Are All Right on DVD or Blu-ray.
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There was an upset at the box office with Takers pulling out a last minute win. However, it wasn't enough for the overall box office, as that sunk 12% from last weekend to $113 million. More importantly, it was down nearly 10% from last year. 2010 still has a $300 million lead over 2009 at $7.53 billion to $7.23 billion and I'm not concerned about the big picture, yet.
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If it wasn't for The Expendables, there would be very little good news to report this weekend. None of the five new releases were major hits at the box office, but on the other hand, none were complete bombs either and even the weakest of them had some reason for optimism. The overall box office was down 11% from last weekend to $128 million, but that was close to 1% higher than the same weekend last year. Year-to-date, 2010 has a $300 million lead on 2009 at $7.36 billion to $7.05 billion.
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Five openers with a decidedly end-of-Summer feel to them all posted so-so numbers this weekend, according to studio estimates released on Sunday morning, which left The Expendables as the weekend winner.
The ensemble action movie was down 53% in its second weekend to $16.5 million and has now earned a respectable $64.89 million.
Vampires Suck topped the openers with $12.2 million Friday to Sunday.
The spoof movie is projected to finish the weekend with $18.56 million since its opening on Wednesday.
Perhaps surprisingly, none of the openers has completely disastrous weekends.
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Five new releases should enter the top ten this weekend, including a few that at least have a reasonable chance at top spot.
But there's also a reasonable chance that The Expendables will squeak out another win.
Regardless, there's almost no chance the box office will keep up with last year's pace when Inglourious Basterds opened with nearly $40 million.
We will be lucky if any film makes half of that this weekend.
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July started out rather well, and while there was a little weakness in the end, four films surpassed $100 million, and another could join them soon.
That said, there don't appear to be any $100 million movies opening in August; in fact, there is a chance none will come close.
Worse still, August of last year saw three $100 million movies open in the first three weeks.
There's almost no chance that will happen this year, so 2010 will likely lose ground to 2009 in the yearly box office race.
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Weekly US DVD Sales

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