For the past three years I’ve been running training for comms people on how, why and when to use video.

Delivered with Steven Davies the sessions are a genuine delight.

One regular issue crops up and that’s the quality of tech that comms teams are served with. In a word it is ‘patchy.’

What comms people need to communicate is a phone that will help them communicate.

That’s a simple concept, isn’t it? But in practice this simple request can go through the prism of IT.

This is what you need:

An android or an Apple phone or tablet.

This is often what people get:

A Windows phone or blackberry that has no applications to edit video and post through social media to the internet.

The whole debate got a whole lot simpler this week when it emerged that Windows were no longer developing for the phone. In effect, as a product it is dead. Don’t buy it. But more importantly, don’t be railroaded by your IT team to buy them particularly at a time when the market will be flooded by cheap product.

I’m not suggesting the work-arounds to make email safe. I’m suggesting that with Windows or blackberry you aren’t able to communicate. Which for a comms person is fundamental.