In preparation for the Loyalty Expo in Charlotte, North Carolina, Loyalty360 spoke with Julia Russell, Director of Loyalty Marketing at Verizon, to discuss the company’s new loyalty program, Verizon Up. She explained Verizon’s decision...Read More

In preparation for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with thought leaders in the customer loyalty space. We discussed, among other things, technology trends, data and...Read More

Sodexo North America employs 160,000 people at 13,000 sites. The ages of the employees range from 18 to 92. Keeping that many employees engaged is an epic challenge, but the brand has risen to it by using employee engagement feedback. To learn...Read More

In preparation for Loyalty Expo 2019, Loyalty360 is speaking with thought leaders from a variety of industries to discuss customer loyalty, brand advocacy, emotional connections, and other topics. Recently, we talked with Karen Szarvas, Director...Read More

Some brands have an innate purpose. For Tarte Cosmetics, the product and the purpose are one and the same. The company offers natural, environmentally friendly beauty and skincare products that are healthy for consumers. In recent years, Tarte has...Read More

In preparation for the upcoming Loyalty Expo, which runs from May 20 to 22 in Charlotte, North Carolina, Loyalty360 discussed the importance of customer loyalty with Shelley Bailey, Marketing Manager at Zumiez. Bailey also offered her thoughts on...Read More

This is the second installment of Loyalty360’s Q&A with Tiffany Darden, Senior Marketing Manager for Sodexo. You can read the first installment here.
What does customer loyalty mean to you and your organization?
Loyalty...Read More

This is Part Two of our discussion with Karen Szarvas, Directory of Loyalty Marketing for The Vitamin Shoppe. To read Part One, click here.
What are the challenges of creating more personalized experience?
From a loyalty...Read More

Loyalty Expo 2019 is quickly approaching, and the Loyalty360 team has been listening to the finalists discuss their brands and loyalty programs. The finalists are responsible for some of the best loyalty initiatives on the market today, and...Read More

This is the second installment of our Q&A with Kellen Fitzgerald, Director of Digital Marketing and Client Experience for Tarte Cosmetics. You can read part one here.
It sounds like you’re tracking a good deal of data, but are...Read More

THE LOYALTY PULSE SURVEY

Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?

No we have a good grasp on all of them

We would like to have more technology metrics

We would like to have more competitive benchmarks

We would like to have an understanding of technologies from an objective entity

We would like to have a shared terminology that could help us better understand the industry