I'm not sure what's worse: that a major company thought people would want to strap a feedbag full of snacks to themselves . . . or that people were like, "Yes, we do want that"?

Because Reynolds Wrap just unveiled a new product called the Hunger Harness yesterday.

According to the web site The Takeout, It's a silver harness you wear on your chest with several thermal and insulated pockets for holding different snacks and keeping them warm. And it also has a little fold out tray and a drink holder. So it's perfect for the Super Bowl.

They say it should hold enough snacks that you can go, quote, "all four quarters plus the halftime show without taking a break."

They put them on sale for $5 and . . . they sold out immediately. But don't worry, they say they're producing more soon.