CO+WASH

Imagine the gentlest cleanser, the most nourishing conditioner, and a streamlined routine that gets the job done in a single shot. That’s the jackpot you hit with Joico’s Co+Wash Line, a revolutionary twist on traditional shampoo that carefully preserves hair’s natural oils to create healthy, shiny, frizz-free, luxurious locks. With Moisture Co+Wash you get seriously softer, shinier, stronger strands; Curl Co+Wash takes frizz and throws it to the curb; Color Co+Wash locks in beautiful new hues, and keeps them going strong until your next salon service. Do they lather? You bet they do: Our unique delivery system transforms these “cleansing conditioners” into the richest, creamiest foam ever. A joi to behold. Literally.