Nowadays, from our 21st-century vantage point, it’s virtually impossible to grasp the imagination and excitement that trains once sparked in American lives. This Lionel catalog was profusely illustrated on every page. And the operative word IS illustrated – no boy’s train set ever looked this good. Continue reading A Train…of Thought

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalog which arrived in your mailbox showed the 20th-century American Consumer just how to consume.