Study popular movies for ideas about how to immediately hook an audience with a fascinating situation.

Look to novelists for skillful character development that allows your audience to really see themselves in your content.

Read poetry or listen to great songwriters to see how a well-chosen phrase can paint a vivid emotional picture.

And of course, fiction writers are masters at one of the most effective communication techniques we’ll ever use:

#3. Tell a compelling story

The human brain has a tough time resisting a great story.

From jokes to quick vignettes to in-depth case studies, a story can bring your work to life and help your audience truly understand what you’re trying to convey.

Just like the great stories we read or watch, terrific marketing stories weave together characters, conflict, and plot. They’re one of the best ways to teach without pontificating and sell without pushing.

#4. Lead them on a journey

Some content exists just to keep people amused or give them a way to kill five minutes at work.

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