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Discover a New Provençal Rosé Without Breaking the Bank, Presented by Château d'Esclans

Many have tried, and many have failed, to topple the blush-colored king of summer. While we love a sparkling spritz or a frosty slushie, rosé is still the official drink of the season, and it’s showing no signs of slowing down. In fact, still rosé just knocked down sparkling wine—yes, the entire category that also includes champagne—off the top spot for wine sales in the U.S.

Known for dry, elegant wines, Provence is widely regarded as the world’s best rosé-producing region. But if you think you need deep pockets to drink high-quality rosé, the Provençal winemakers who helped drive the rosé boom in the mid-2000s, Château d'Esclans, have a totally different idea. This summer, they’re spreading the pink gospel with the release of The Palm by Whispering Angel, a reliable wine that stays true to that beloved Provence style without costing a fortune. The idea? That anyone, anywhere can and should drink rosé.

“The new Palm by Whispering Angel is essentially a younger, and maybe a bit more casual, style of rosé which was developed to continue our vocation to educate about rosé,” explains Château d'Esclans wine expert Paul Chevalier. “It is an authentic true Provence rosé—dry and pale—yet a bit more approachable in style and cost. Consider it as the perfect wine to teach the new generation of wine consumers the virtues of what rosé can be.”

Retailing at $15, The Palm’s attractive, photogenic packaging naturally features green and aquamarine palm fronds on a bright pink sunscape background. It’s the image of summertime escapism at its finest, and the fresh, crisp taste of the liquid inside evokes the many luxurious destinations and leisurely getaways in which one might sip a cold glass of rosé.

“Where do you drink rosé? St. Barths, Palm Springs, or perhaps poolside at the Beverly Hills Hotel? Of course, St. Tropez.” says Chevalier. “But why not also Casablanca, Marrakesh, Greece, Croatia, or Tulum? Life is too short to drink fraudulent rosé."