Creative idea explanation

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts.