Southern Company: Merger Messaging

Building the Future of Energy

In one of the energy industry’s largest mergers, Southern Company joined forces with Atlanta Gas & Light. As the news broke, leaders of both organizations asked Tailfin to create internal-facing content to not just ease apprehension, but rally employees around the opportunity and excitement of the new combined entity. Our “Future of Energy” video became Southern Company’s most-viewed internal video ever.

Southern Company: Merger Messaging

Building the Future of Energy

In one of the energy industry’s largest mergers, Southern Company joined forces with Atlanta Gas & Light. As the news broke, leaders of both organizations asked Tailfin to create internal-facing content to not just ease apprehension, but rally employees around the opportunity and excitement of the new combined entity. Our “Future of Energy” video became Southern Company’s most-viewed internal video ever.