Have you ever wondered what made some brand names, such as Coca-Cola, household names? While in the early stages of your business, you will have to make many fundamental decisions relating to your products or...

Online reviews can, and should, play an active role in growing and improving your business. According to a recent consumer review survey, more than 90 percent of consumers read online reviews before deciding whether to...

Content marketing has become a veritable tool for B2B marketing in recent times. Although it takes time and effort for this marketing technique to produce tangible results, there are strategies that can improve your results...

Knowledge is a wonderful gift. You are able to discover more and obtain the answers to the most elaborate questions simply because you are naturally curious. The answers to questions that most cannot answer are...

Facebook ad copy may seem challenging to create for some. Not all the Facebook ad types allow for creative input, but some do offer some creative control. For you to create effective Facebook ad copy,...

Facebook is among the most prominent social networking sites today. Since the conception of its campus-based version, the site has already marked its place in the international scene. It seems obvious that there is no...

It’s been a couple of years now since “experts” claimed that SEO was dead yet it’s still an important marketing technique today. At the moment focus has been shifted to Facebook with claims that it’s...

Written by Lindsay Kolowich of Hubspot, Inc. | @lkolo25
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends...