News of the Weird: The Entrepreneurial Spirit; Not Your Father's Scotch

By
Chuck Shepherd

http://www.JewishWorldReview.com |
Till Krautkraemer's New York City beverage company MeatWater creates dozens of flavors of water for the upscale market of hearty gourmets who would like their daily salads, or shellfish, or goulash from a bottle instead of from a plate. Among his new flavors introduced in January, according to an AOL News report, were poached salmon salad water and a Caribbean shrimp salad water that can double as a vodka mixer. Old standbys include Peking duck water, tandoori chicken water, bangers 'n' mash water, and Krautkraemer's favorite, German sauerbraten water. [AOL News, 1-25-2011]

Sell What You Know: In December, a company in eastern Ukraine (a country known for hard drinking) announced a "drinking buddy" service in which, for the equivalent of about $18, it would supply a barroom companion for the evening, "qualified" to discuss politics, sports, women, etc., and even to offer psychological counseling if appropriate. [Agence France-Presse, 12-14-2010]

The Panamanian company Scottish Spirits recently introduced a straight Scotch whisky in 12-ounce cans, for a market of mobile drinkers who prefer not to invest in a whole bottle. The international Scotch whisky trade association expressed alarm. [Daily Mail (London), 1-17-2011]

At Clive's, of Victoria, British Columbia, Glenfiddich Scotch whisky is only one ingredient in the signature cocktail "Cold Night In," which, according to a January New York Times review, combines "molecular mixology" and comfort food. An especially buttery grilled-cheese sandwich is soaked overnight in the Scotch, along with Mt. Gay rum and Lillet Blanc wine. Following a brief freeze to congeal any remaining fat, and double-straining, it is ready to serve -- with a celery stick and other garnishments. [New York Times, 1-25-2011]

"Vulva Original," from a German company, VivaEros, is the "scent of a beautiful woman," reported in Harper's magazine in August 2010, and selling as a fragrance concentrate for the equivalent of about $35 for a small roll-on container. (Its promotional video is of a lavishly photographed gym scene, with a handsome male, observing a beautiful female working out on a stationary bike, followed afterward by the male's gently sniffing the seat.) "The female smell of intimacy," promised VivaEros, "triggers sexual attraction and desire," which men can address "more intensely during self-stimulation." [Harper's, August 2010]