Axe body spray is just about the nastiest stuff on the planet--trust me, guys, don't wear it, it's girl repellent and is really only good for covering up scents that might make the cops come a'knocking--but they did come out with a particularly clever ad campaign. It's not often that ads me laugh out loud for real, but these did.

A series of photographs show visual tableaux of young fellows who clearly have spent too much time doing somewhat pointless things (training frogs to jump, occupying all ten high-score spots on an arcade video game, building a life-size Egyptian sarcophagus out of Legos) and accompanying them with the simple message of "Get a girlfriend."

Axe

However, the message remains lame, as one fellow CNET writer (who will remain anonymous) put it: "I just cant stand the blatant claim: 'spray our compressed chemicals all over your body and women will instantly want to (expletive) you.'" Well put, buddy.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
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