Lincoln had Bill Blass, Cartier, Givenchy, and Pucci...and Cadillac had
Gucci. Introduced in 1978, the Limited Edition Gucci Seville wasn't a factory
model built by Cadillac, nor were they authorized to be sold by Cadillac
dealers. The Gucci Seville was the product of International Automotive
Design (IAD) Incorporated. Based in Miami, Florida, the company built the
cars during the 1978 and 1979 model years.

In collaboration with Aldo Gucci, these special Sevilles left the factory
as stock production vehicles, and were delivered to a Cadillac dealer in
Miami. They were painted in one of the three colors offered, white, black,
or dark brown, and were ordered without the padded vinyl roof.

Inside, Saddle-colored leather upholstery was fitted, and virtually every
optional feature was included as well, except for the Diesel Engine which
was $350 and the Astroroof, which was $1,400 more, either of which could
be ordered to suit the customer's preference.

In an endorsement of the project, Aldo Gucci wrote, "The Gucci styling
we have created for this car is designed to give a fortunate few owners
a rare possession of distinction, beauty and ultimate luxury." He
further indicated that designing the car had been one of the most challenging
and intriguing projects he had ever undertaken. No doubt inspired to some
degree by the Designer Series Continental Marks that had been introduced in 1976 and had grown in popularity in the years
since, these cars were a unique infusion of Detroit styling and the high
fashion world of designer fabrics, colors, patterns, and other details.
Included below is a complete list of the unique features and touches that
made the Gucci Seville a car apart from all others.

Gold GG hood ornament

Gold GG emblems on wire wheel covers

Gold GG and horse bit design on front fenders

Gold Gucci family crest on outside roof panels

Green/red/green Gucci stripe on both sides of the automobile

Green/red/green Gucci stripe across the rear deck lid

Gold block letters spell out GUCCI on the left side of the rear deck lid

All of the Gucci crests, nameplates, and emblems were 24K gold plated,
imported from Florence, Italy. Of the three colors available, the Cotillion
White finish was the most popular. The material used on the vinyl roof
and interior components featured the Gucci interlocking G design. The interior
material has held up well over the years, but the material used to cover
the rear section of the roof has demonstrated some susceptibility to deterioration
from exposure to the sun.

Unfortunately, the gold plated items that were provided as part of this
after market package are highly desirable to unscrupulous individuals,
and many cars are either missing some or all of the gold plated items.
In some instances, those items have been removed by the owner and place
in safe keeping, replaced with standard Cadillac parts.

LEFT: 24K gold GG hood ornament

Certain terms used and/or designs appearing on this page are registered
trademarks. They are being used on this site only to identify the motorcar
that was modified, marketed, and sold as the Cadillac Seville designed
by Gucci in 1978-1979.