Ajinomoto adds a good taste to all foods, Ajinomoto is a quality product prepared with natural ingredients.

Ajinomoto adds a good taste to all foods, Ajinomoto is a quality product prepared with natural ingredients.

Ajinomoto adds a good taste to all foods, Ajinomoto is a quality product prepared with natural ingredients.

Ajinomoto adds a good taste to all foods, Ajinomoto is a quality product prepared with natural ingredients. Yo u would have noticed that some delicacies simply taste heavenly!Kikunae Ikeda, a Japanese scientist, found out that the extraordinary taste in certain dishes comes from Glutamate, a chemical that occurs naturally in fru its and vegetables.He named it Umanm Umami a blend of different tastes like sweet, sour, salty, astringent, pu ngent and bitterness?Or can we call this the seventh taste?That, according to Kikunae Ikeda, is entirely up to us Ajinomoto, or Mono Sodium Glutamate (MSG), Is prepared by the simple process of fermentation, like how we prepare curd from milk MSG is prepared with natural vegetable ingredients like sugarcane, sugar-beet or tap ioca.The MSG manufactured by the company named Ajinomoto,

comes from sugarcane.It has the capacity to enhance the taste of food items.You can add this to sambar, rasam, vegetable fries, soups, and curries and make them taste much better Ajinomoto, with its headquarters based in Japan, is selling its products all over the world.In order to prove that the product is safe and harmless, we have obtained the highest possible quality clearance in each of these countries.Quality certificate is issued in coun tries like the United States of America, Japan, Thailand and India, only after strict tests.We are marketing the taste enhancer Mono Sodium Glutamate, Ajinomoto (Umami taste enhancer) all over the world.This is man ufactured with natural ingredients, and without adding any chemicals, and hence are good for health.But, the world market is flooded with Chinese and locally manufactured duplicate products with false labels.

The consumers must remain alert about such fraudulently manufactured products and use only genuine MSG.” On our part, we too are trying our best to take all necessary precautions to remove these duplicate products,” said Mr, Govinda Biswas, Ajinomoto’s Marketing Manager in India.Mr. Atsushi Mishuku, the Managing Director of Ajinomoto India Private Limited, pointed out that the production factory set up near Kancheepuram, Chen nai, provides employment to many, and added that it was necessary in order to distribute and market the prod ucts swiftly as possible.On the quality of MSG, he said that one of the ingredients, ‘Kruthamam, as also present in breast milk, even lactating mothers can consume MSG, he said Further elaborating he said, “In addi tion to Ajinomoto, we also manufacture Happima Fried Ricemixj an ingredient to make fried rice; Blendy,

3-in-one instant coffee and tea mix; and A&M Noodles. The market has reacted very encouragingly to these pro ducts. With your blessings and support, we would live to grow further and serve youeven better,” Mr. Atsushi Mishuku said, confidently In the current scenario, a farnily can sustain itself only when both the husband and wif e work It has become normal for the husbands to buy readymade dough batter for the next day Since both of the m haveto leave for work at the same time, preparing food has now become a challenging task.Unfortunately, the current generation has accustomed itself to having their breakfasts in the hotels and lunches at their office can teens.

“Healthy nutritious food” has become unavailable for them.In these tough times, certain fraudulent companies ride on the backs of other products and flood the markets with cheap imitations 90 percent of the Indian cons umers are more interested in procuring items that cost less, instead of quality and originality.This is explo ited by these fraudulent companies Ajinomoto has confronted one such companies.They had circulated false informa tion on the in ternet that consuming Ajinomoto could be hazardous to health, thereby confusing the users.Are those facts tr ue?Only a very few among us take the trouble to find out if such information is true and different iate between real and fake products The Japanese company Ajinomoto is taking earnest steps to count er this negative pu blicity and false information campaign.At least from this point onwards, instead of blindly believing anything that appears on the internet, we must be able to cultivate the swan’s talent (of separating milk from water) and believe only in the truth.

Q. What is Monosodium Glutamate?

A: Monosodium glutamate (MSG) is the sodium salt of glutamic acid (glutamate). MSG is a flavour When MSG is added to foods, it provides a similar flavouring function as the glutamate that occurs which has been used effec tively for nearty a century to bring out the best flavour of foods naturally in food. MSG is comprised of water, so dium and glutamate

Q. What is Glutamate?

A: Glutamate is an amino acid found naturally in protein-containing foods such as meat, vegetables, poultry and human breast milk. The human body also produces glutamate in large amounts. Glutamate is found in two forms: “Bound glutamate (linked to other amino acids forming a protein molecule) and free” glutamate (not linked to pr o tein). Only free glutamate is effective in enhancing the flavour of food. Foods often used for their flavouring qualities, such as tomatoes and mushrooms, have high levels of naturally occurring free glutamate.

Q. How is MSG made?

A: MSG is usually produced through fermentation process. It is similar to that used in making, soy sauce vinegar and yogurt. The process begins with the fermentation of corn, sugar beet or sugar cane. The finished product is a pure, white crystal which dissolves easily and blends well in many foods

Q. Is MSG safe for consumption?

A: MSG has been thoroughly studied by various independent international organizations in clinical and scientific studies which have all come to the same conclusion. MSG has been proven to be SAFE time and again.

Q. How much is MSG limited to use per day?

A: There is no limitation for the use of MSG as a food additive because scientific and regulatory bodies such as the Joint FAO/WHO Expert Committee on Food Additives (JECFA) placed MSG in the safest

Q. In which foods is MSG used?

A: MSG can be used in many savoury dishes including meat,fish, poultry, many vegetables, and in sauces, soups, marinates. While MSG harmonizes well with salty and sour tastes, it contributes little or nothing to sweet or bitter foods.