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Who’s Azher?

A business leader who's built and grown modern marketing capabilities (read: tech- & data-infused) for large agencies and their clients including FCB, Arnold, The Martin Agency and currently DDB. If you’d like to learn more, tap here.

Inbox overload can be a very real problem — especially when your job requires you to send emails professionally.

There are plenty of tips and tricks that’ll help you manage email more efficiently, but in our opinion, perhaps the companies clogging up our inboxes with their mailing lists just need to be a bit more courteous.

When I first joined Fab last year, I actually enjoyed the emails they sent. But seeing as I’m a writer residing in Manhattan, I don’t often have the spare cash to spend on Exquisite Italian Glassware.

I’ve ignored these Fab emails recently (I’m not annoyed enough by them to unsubscribe yet) but then I received a highly unusual one today with the subject: “Stop. Getting. So. Much. Email. Smile, you’re designed to.”

Because Fab cared enough to consider my inbox overload, they’ve made me like them more. This should be email marketing 101, and we’re hoping other startups take note.