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Clarity

Vinish Garg

Chandigarh, India

Content SASC - Strategist, Architect, Storyteller, Communicator. I help businesses ensure that their "content vision" is aligned with their "business goals". I work as an information architect, content strategist, communicator, and storyteller. Find me via @vingar at Medium, ProductHunt, Slideshare, and elsewhere.

Answers

The quote is derived from the 'efforts, time and value' matrix. Before you see what is the average quote in your country/region, see what value you are offering to your clients. If your service matches with a professional in the US, for quality, value and other such parameters, why the client would not pay you the same amount?

Now, the key is to explain the value that you bring to your client's vision, in layers. Make them understand how the quote of USD 15 per hour is different from USD 30 per hr and from USD 50 per hr. If the client wants the USD 40 per hour work for USD 15 per hour cost, he does not deserve you and you should not be working for such clients.

It depends on so many factors, what kind of product you plan to develop, for what kind of audience, and what message you want to communication and what value your audience gets.
If you cannot share your business idea for privacy issues, you can share a couple of references that match your vision, so that the experts could suggest accurately.

Yes, I do. When I have a question where I seek generic advice (welcome from many experts since the questions is more generic with no specific use case), I posted it on Clarity questions. When I find an expert whom I can trust for right and accurate directions, I can go for the call.

If you have specific questions that you can discuss with an expert (say over a coffee or a pizza), seek advise from a expert by calling. Else, post it in Clarity QA

Great answers by experts there.
1. How they communicate their own branding and story (for the services that they provide)
2. What kind of insights and experience they share (their blog, community publishing platforms, social)
3. Their core values and work culture (it reflects in their online presence, if not explicitly communicated)
4. What questions they ask you (asking right questions is extremely important; it tells a lot about their approach, work process, and their experience)
5. LinkedIn profiles and twitter accounts of their key team members (shows their social score though this is not a parameter to evaluate their skills; it helps you know them better)

Any more questions, setup a call for me and I can give you more details! :)

You can get the basic skeleton content from some of the competitor websites. Then review that carefully for what makes sense for your business, and for your product. For example, if you offer login via LinkedIn or Twitter and your competitors do not offer that, add a specific section on 'using external party services for login and profile details'.

Nothing legal so far.

Next, get your attorney involved for a review, for consistency and clarity of message. Give the competitors' websites to your attorney too, to ensure that everything you 'pick' makes sense. Second opinion always helps. It also ensures that legal jurisdiction for various conditions is correctly mentioned.

I assume that you know basic details for target speakers such as what topics they have been speaking on, in what kind of conferences, and where they have been often travelling. Share your conference details for
(a) the kind of audience you expect
(b) the conference topics (multiple tracks if you have)
(c) the names of other confirmed speakers
(d) whatever program if finalized even if without the actual schedule
(e) the business and networking opportunities

Share the buzz and how the community is active and involved in your conference. This gives them a real behind-the-scenes picture your planning and vision of the conference.

Next, pick some of their tweets or blog posts (or their comments, notes) that talk about their related experience and skills, and write a note on how they can add real value to the conference.
Last, offer them some incentive to travel to your city, some travel points, a note on foods, culture or festivals. Most of the speakers who travel, love exploring the local places. Do not forget to talk about the hotel and basic facilities too.

This is in addition to the answers that I already see here. Plan for curating unique or fresh content. Think what exactly you are doing; there must be something unique about it, in the way you approach your work or execute your skills. Plan your posts around it to give users something they do not get so often!

If you are not doing something different; try to structure your posts differently! Weave a story, and use some engagement strategy. Audience is looking for value, yes, but anything new or fresh is a huge bonus.

Well, it depends on your skills and what kind of portfolio your clients ask for. I can share some comments if you are a content strategist, UX engineer, or a technical communicator. You can prepare custom portfolio, such as content inventory or gap analysis, or a quick guide from whatever apps you use in routine.

For example:

(a) If you blog, prepare an ‘inventory’ of how you planned this blog, your branding process, and calendar (if any).

(b) If you manage any facebook or G+ brand page, prepare a quick guide to share how you post media, moderate the page, and see insights and analytics.

(c) You can prepare a story of how you plan and structure your resume (digital or paper), the conventions and styling, and the branding.

(d) Prepare a UX report for gap analysis and optimization scope, for any app you use (ToDo, Emails or for anything).

I always recommend NOT to use your portfolio from past employers. Create your own custom portfolio, and show the value.

When you plan your calendar, plan for a ratio of 'value content' spread over a time period. For example, 4 value posts, 2 reference posts, and 1 book review in a month. It gives you the balance, variety, and the flexibility to adapt anything new that you may want to post along the way.

What you consider as your best value content today, may grow in next few weeks. It is true for other writers on board. So, plan for the right mix (ratio) in your calendar!

Thanks Thomas, I had already talked to Wistia support team before posting the Ques here. They do not provide any encrypted streaming service (similar to that of vdocipher), and they cannot ensure that the videos are not downloadable by using any 3rd party browser extensions/services. I am looking for something similar to what vdocipher provides.