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Technology and Innovation

We keep innovating

We’ve been coming up with new ideas since the day we were founded in 1898.

We never rest on our laurels. Because new discoveries lead to new technologies and new products, which then lead to better driving experiences for you.

In fact, our passion for creativity and excellence has made us one of the largest tyre manufacturers in the world with 69,000 employees and 52 manufacturing facilities in 22 countries.

‘Tall and Narrow’

Goodyear has designed and developed the ‘Tall and Narrow’ specifically for the new Renault Scenic.

‘Tall’ relates to the rim diameter. A larger diameter implies less tire deformation and thus less heat generated within the tire, with lower rolling resistance and lower fuel consumption as a result. A taller tire has more wearable rubber volume due to its larger circumference which enhances mileage.

We look to the future

We’ll always focus on making high-performance tyres. But in a world of dwindling resources, we also need to consider how to produce them responsibly.

2001 - BioTRED. We invented this environmentally-friendly, corn-based compound for tyres in 2001.

2012 - BioIsoprene™ concept tyre. We unveiled a tyre made of renewable biomass at the 2012 Climate Conference in Copenhagen.

2012 - Soybean oil research. Our Innovation Centre tested soybean oil in tyres and found it could potentially increase tread life by 10% and reduce our use of petroleum-based oil by up to seven million gallons a year.

2014 - Converting rice husk waste. We are now using rice husk ash, otherwise dumped in landfill or burned, as an alternative way to make silica for tyres.

2014 - The SUV tyre concept adds a large central groove to an SUV tyre. This reduces contact with the road, which could offer better fuel efficiency and reduce CO2 emissions.

2014 - Chip in tyre technology aims to improve a car’s performance by embedding a chip into the tyre that links to the on-board computer.

2015 - The electricity-generating concept tyre can transform tyre deformation into electrical energy that can supply the batteries of a hybrid car. The concept was unveiled at the 2015 Geneva Motor Show.

Consumer choice

We’ve worked closely with the European Union on developing the EU tyre regulation label, which allows drivers to make an informed choice when buying new tyres.