LOOK MA, NO WIRES:

[W]hen an electric car parks over the ground pad, it creates an electromagnetic field, converted into electrical current within the car to charge the battery. As the name suggests, no wired connection between the electric car is required, and ground pads can even be installed out of sight under the road surface.

Pike suggests that convenient charging is becoming a major factor in electric car purchase decisions, and the "park and forget" nature of wireless charging is an attractive concept.

The research group also suggests that the potential for frequent, brief stops where wireless charging is abundant could be a large factor in reducing 'range anxiety'.

Several large carmakers have already formed partnerships with wireless charging companies.