InnerRewards Kicks Off the Season of Giving With Official New York City Launch Party at VIP Exclusive Soho House

December 9th Soiree to Celebrate Holiday Season

NEW YORK, NY--(Marketwire - December 2, 2009) - InnerRewards (www.innerrewards.com), the
fastest growing and most innovative online destination for health and
wellness shopping and information, today announced details for its
much-anticipated New York City launch party and holiday celebration. The
event will take place from 6:00 - 9:00 p.m. on December 9th at the
illustrious Soho House, a private, members-only club located in New York's
Meatpacking District. Influential bloggers, female entrepreneurs, and press
have already confirmed attendance. Partners NextFit, the personal trainer
in a keychain, and DailyBurn, the premier tracking software for diet and
fitness, will be giving away products in a raffle at the event.

"We are absolutely thrilled to be working together with Soho House and top
women's entrepreneurial network Collective-e (www.collective-e.com) to
bring this extraordinary event to health and wellness aficionados of New
York," said InnerRewards founder, Julie Brown. "What better way to
celebrate the launch of our New York City local guide than to swing open
the doors of one of New York's preeminent venues to our fantastic
community?"

Though RSVP is required to attend the exclusive event, discerning members
of the public with a passion for health and wellness are encouraged to join
the InnerRewards community online (www.innerrewards.com) and register for
the opportunity to attend the complimentary launch party
(http://events.innerrewards.com/fivliokzuy).

The event will feature wine, food, music and a bevy of holiday shopping
with InnerRewards vendors and Collective-e partners, including
InnerRewards' exclusive holiday gift sets featuring hard-to-find wellness
products hand-picked by experts and priced between $50 and $250 (something
to fit every budget). Revelers are encouraged to rub elbows and hobnob with
fellow attendees -- who all believe in and live by the principals of
preventative health, wellness and beauty.

"InnerRewards is the number one online guide to living well,"
said Collective-e co-founder Beth Schoenfeldt. "Now more than ever, people
need InnerRewards; the site helps people reduce stress, get fit, look
younger, eat better and optimize their health through preventative and
alternative care. Meanwhile, Soho House is New York's most see-and-be-seen
venue, and Collective-e is the number one network in New York City for
entrepreneurial women -- this promises to be the party of the season."

About InnerRewards:

InnerRewards is the first complete online wellness community and e-commerce
platform that connects businesses with new and existing customers.
Consumers find personalized health, beauty, fitness and lifestyle
information, connect with one another and buy products and services,
while wellness providers can reach new customers, build their brand and
drive sales via innovative and measurable online marketing techniques.
Founded in 2008 by Julie Elaine Brown, former new media executive for
Johnson & Johnson, InnerRewards includes a team with experience at
companies such as PayPal, Yahoo!, Apple, Sephora and
Razorfish. http://www.innerrewards.com.