Best practice

The Everlytic Blog

Subscribing to a newsletter mailing list is called opting-in. When you don’t want to receive emails anymore, you would need to unsubscribe or opt-out. This same principle applies to commercial mobile communications. Opting-in and out complies with digital communication best practice. Best practice for opt-ins We recommend double opt-in opposed to single opt-in. Not only is double opt-in… Read Article

Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign. This is ultimately the journey of a campaign message. Firstly, identify and build your audience. Find out who they… Read Article