Plan now to attend the Distributed Computing Industry Association’s first ever Conference in Silicon Valley – the P2P MEDIA SUMMIT SV - being held in conjunction with Building Blocks.

This seminal industry event is scheduled for August 4th in Salons IV-VI of the San Jose Marriott in San Jose, CA.

The DCIA Conference will feature keynotes from top P2P and social networking software distributors, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception.

The August 5th-7th Exposition is being held in conjunction with Building Blocks, and your registration for the full DCIA Conference & Exposition includes that event as well.

Building Blocks, produced by the Consumer Electronics Association (CEA) and Digital Hollywood promotes platform development, including the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels.

DCIA Member speakers for the P2P MEDIA SUMMIT LA are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary.

Exhibits and demonstrations for the August 5th-7th DCIA Exposition, held in conjunction with Building Blocks, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2008 seminal event. Register online or call 410-476-7965. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.

8:30AM - 8:45AM

WELCOME

INDUSTRY OVERVIEW & INTRODUCTIONS

8:45AM - 9:30AM

P2P & NETWORK MANAGEMENT

Network Resources – Reducing Bandwidth Usage and Improving P2P Throughput
What are the mission, objectives, history, and status of the P4P Working Group (P4PWG) and Ono? What tests have been conducted to date and what have the results shown? How do technologies such as live P2P streaming and P2P caching impact on this issue? How does the P2P industry move from testing to standards setting and best practices? How can interested parties get involved?

9:45AM - 10:00AM

KEYNOTE ADDRESS

10:00AM - 10:15AM

KEYNOTE ADDRESS

10:15AM - 10:45AM

REFRESHMENT & NETWORKING BREAK

10:45AM - 11:30AM

P2P & CONTENT DELIVERY SYSTEMS

Hybrid CDNs – The Evolving Distribution Chain
What is the current landscape for web-based content distribution and what role do P2P-based and hybrid-P2P technologies play? How does wide-area peering relate to this? What trends are emerging in P2P implementation by other participants in the distribution chain and in consumer usage? What impact do advances in security, data compression, caching, content acceleration, swarming, streaming, and other P2P-related technologies have?

11:30AM - 11:45AM

KEYNOTE ADDRESS

11:45AM - 12:00PM

12:30PM - 1:30PM

CONFERENCE LUNCHEON

Salon VI, San Jose Marriott

SPEAKER

Robert Levitan, CEO, Pando Networks

1:45PM - 2:30PM

P2P & MARKETING

Consumer Propositions – What’s Working and What’s Not
Has any alternative business model – paid-download, subscription, or advertising-supported – yet proven to be more promising than adware that first predominated in P2P? How do contextual marketing and promotional offerings relate to the P2P channel? Have any more innovative approaches been attempted and what has been the learning? How can marketers and content owners collaborate to effectively exploit the unique opportunities afforded by P2P distribution?

2:30PM - 2:45PM

KEYNOTE ADDRESS

2:45PM - 3:00PM

KEYNOTE ADDRESS

3:15PM - 3:45PM

REFRESHMENT & NETWORKING BREAK

3:45PM - 4:30PM

P2P & CONTENT LICENSING

Private Versus Public Approaches – P2P for Content Rights Holders
What are the various content licensing and market exploitation strategies that have been tried to date with respect to P2P distribution? How and why is collective licensing gaining traction overseas and could this be applied to the US market? What should the roles and responsibilities be for P2P companies, ISPs, CDNs, and other parties in an optimal but practical P2P content licensing regime?