Program:
Intellectual property assets are frequently the most valuable assets for high-tech startups and other small and medium size enterprises (SMEs). Companies often struggle with how best to manage and grow these assets to adequately protect their core ideas and products, while simultaneously increase corporate value and gain a competitive advantage in the marketplace.

This two-part session explores the intersection between IP management and corporate value, presenting best practices and case studies that highlight both protection and valuation aspects of managing IP for success.

Speakers:Mary Juetten, CEO of Traklight and Evolve Law, is the founder and creator of Traklight's software and an international speaker and author for Forbes, Thomson Reuters, Lawyerist, and more.Efrat Kasznik, President of Foresight Valuation Group and Lecturer at the Stanford Graduate School of Business, has over 20 years of experience as an IP valuation and strategy expert, as well as a Silicon Valley entrepreneur, CFO, investor and advisor.