PPC | Pay Per Click

PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.

There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.

Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query.

Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads.

Display refers to textual or graphical advertisements placed on 3rd party webpages.

Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.

YouTube offers In-Stream and In-Display advertising, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results.

Here are a few reasons you should use Passion Digital to manage your PPC campaigns:

Passion Digital are PPC experts with decades of collective experience who will manage all of your PPC activity, leading the strategy and providing insights and detailed reporting.

We are a results-driven agency and focus on delivering leads and sales.

We provide a bespoke service for each of our clients. Not only do we want to help grow your business, we also want to help you understand how PPC can be integrated into your digital marketing plan.

Has your website has only just gone live or is about to? Are your natural search rankings unsurprisingly low? We can help you achieve instant visibility and establish your initial PPC activities.

If your current provider isn’t doing a good job and you’re not seeing a return on investment, we can guarantee that our level of skill and experience can allow you to achieve the results you’re looking for.

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