Watch New "Every Road Has A Passion" Episodes

It's notexactlyasecretthatI'mabig fanofHP products. The company has kindly provided me with technology to test and work with, and I must say that HP products deliver strong performance and go easily everywhere I go. Plus, a selection of their products includes Beats Audio technology, which is a must-have if you use your laptop or desktop computer to listen to music. (Did you know that the average PC maker only spends 50 cents on sound equipment in a laptop? Absolutely unacceptable for music lovers like us.)

HP is also right on the pulse of emerging new music that they support in exciting new ways. Take for example their new "Every Road Has A Passion" campaign that launched at South by Southwest. It is a clever take on their new global "Everybody On" advertising platform that centers around how HP technology and their creative tools help "bring passions to life" - whether that is music, design, fashion, blogging, deejaying, games and so on. In other words, if you're creative, HP has technology you can use.

The company has been working with the indie loving folks at Spin Magazine to produce "Every Road Has A Passion," a very cool webseries that features three emerging new bands and their road to South by Southwest. The Austin music extravangaza is two weeks behind us, but if you haven't checked out some of the episodes I suggest you must. It is a fun, quick watch that shows you how bands prepare and gear up for a big event.

Jimmy Iovine Talks About New HP Envy with Beats Technology

The HP Envy laptop with Beats sound technology is quite frankly one of the best computer products I have ever owned. Not only is it a beautifully-designed, state of the art Windows 7 machine, it also features the patented Beats technoloy that makes the music you play sound significantly better. It is a must-have for audiophiles who use their computer as the primary medium for listening to music.

Most computer manufactureres have put a lot of emphasis on design, size and overall speed of their products, however sound is always last on the list to be improved. In fact, research shows that computer vendors spend on average only 50 cents on hardware related to sound. Imagine they would only spend that on the video drivers and dare putting up a blurry picture. It would be totally unacceptable.

Dr Dre and Jimmy Iovine, Chairman of Interscope Records Geffen A&M, set out on a mission to give music lovers better sound. "Sound is a conduit for emotion," Iovine explains. "What [artists] do in the studio is to capture emotion. And in the studio that feeling is not played on $3 headphones. It is played on a million dollar system that it is mixed on," he explains in a video interview.

The mission of Beats products is to maintain the sound and feeling that the artist intended to convey in the studio. Iovine says, "What we found is that a lot of people are making their home PC their home stereo system. Dre and I worked with the engineers at HP for close to a year to develop a hardware and software solution that we believe that feels and sounds like the Beats experience."

With the Beats products, Iovine and Dre are educating an entire generation that is now hooked on their white earbuds what music can really sound like. The HP Envy line of laptops with Beats technology significantly boosts the sound experience and is an absolute must-have for music lovers. Plain and simple.

(HP gave me an Envy laptop to try out and write about. If you'd like to get your hands on your own, head over to HPDirect.com to order one. Use coupon code NBEV41821 for a special ArjanWrites.com discount.)