Monday, December 10, 2012

How to Increase Sales Through Social Media?

About the Author: CEO/Founder of Nuvento ( a technology firm
that specializes in Business Intelligence and Software Architecture.)

Image Source: http://webgreeter.com

Every existing and forthcoming business is cautious about increasing their sales as it is vital for their growth and makes them standout as successful in the competitive market. However, along with different ways of generating sales, social media has entered the market as a new way that can lend a helping hand to the traditional ways for the growth and increase of sales. Even though social media is not the ultimate solution for solving problems associated with increasing sales, it is indeed an effective way to boost sales if used in an intelligent way.

Building of Brand Credibility on Social Media and Influence on Sales

Brand credibility is all about the perception of your customers on your products and services no matter how consistent your business is in terms of quality. All though traditional ways of building brand credibility are still powerful in influencing the customers, social media platforms are enhancing brand visibility in the meanwhile. Moreover, with the help of social media, businesses can figure out what their customers are saying about them. Hence, you can engage with your customers with a successful social media marketing strategy, which helps them to build a good perception about your brand and your sales are influenced by the decisions taken by them.

Your brand credibility on social media has its own importance when sales for your products and services are a matter of concern. Finding out the positive perceptions of your customers is very essential as it plays very important role in building your brand credibility and helps to impacts your sales. Moreover, targeting the right group of customers who are relying on your products and services or who are looking for it in the market is critical to your sales generation.

Let’s say the brand like Samsung is launching a new android mobile phone. In such a case, one of the best ways to judge the customer’s perceptions on the new launch is by keeping track of the feedback given by them or conversations happening over social media platforms. Henceforth, Samsung can strategically implement marketing strategies once it filters out the target group of customers and their perceptions that favors the sales of its new product.

Staying in touch with the customers is a mandatory aspect for growth in sales of any brand or business. However, traditional marketing ways often prove to be obsolete in the current business environment as today’s customers have grown smarter with their prompt social media presence. Along with traditional marketing, social media is a catalyst to the conventional ways.

• To be a successful in sales, you need to always have presence on most social networks and complete LinkedIn profiles.• Establish your relationships on social media and use social search and get news alerts with the help of advanced tools.• Send messages to unresponsive clients through LinkedIn , make video presentations, make your presence felt by generating new prospects of Google and YouTube searches and start blogging.

Asserting to the fact that social media analytics prove to be very essential for businesses aiming to increase their sales with the help of social media, Shout Analytics is a frontline social media analytic tool which helps organizations to use the power of social media for generating sales. With the help of Shout Analytics organizations can effectively monitor what customers are talking about their brand and can effectively come ahead with a full proof social media marketing strategy.