Ayehu: Case Study

Ayehu needed a much faster and less resource-intensive way to compile data about prospect accounts, without burning through its marketing budget on staff, hours, and dead ends.

The Solution

DiscoverOrg Mid-Market IT Dataset

DiscoverOrg Enterprise IT Dataset

DiscoverOrg European IT Dataset

Benefits

Improved conversion rate 200%

Increased prospecting velocity

Received more complete, accurate, in-depth, up-to-date market data than ever

Enabled an efficient account-based marketing strategy

The Customer

Ayehu, ayehu.com, is a leading provider of IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cybersecurity breaches.

The Challenge

With such a rapidly changing security landscape, every second counts for Ayehu. Whether prospecting, segmenting, or finalizing deals, time is quite literally money for the tech company. But with the incomplete or out-of-date market data Ayehu was relying upon, it was stuck using inefficient prospecting methods and wasting marketing resources on incorrectly segmented leads. Ayehu was manually researching accounts, attempting to build its own organizational charts from scratch, and making guesses at potential client pain points. With a high-performance product offering, Ayehu needed data that could keep up with – and grow – its business.

The Solution

Ayehu selected the Mid-Market, Enterprise, and European IT datasets from DiscoverOrg. Instantly, Ayehu got access to the most complete, accurate, and in-depth market intelligence data in existence. Ayehu could now see exactly which stakeholders and decision makers influenced deals within accounts, what technology and solutions clients already used or didn’t use, and how to directly connect with every manager, director, and executive officer they needed to.

Complete organizational charts that used to take a day’s 8-hour work to compile now take just minutes, increasing prospecting velocity. Additionally, Ayehu can now much better granulate the leads going into its CRM, dividing by parameters like technology owned, project task, budget, position, company size, and more, effectively doubling its prospecting success and resulting in a 200% increase in conversion rates. “DiscoverOrg is always adding data, constantly improving its interfaces, it has great notifications and alerts, and it’s highly accurate,” raves Michael Udasin, Ayehu Enterprise Account Manager. “If I had to choose all over again, I’d choose DiscoverOrg,”

Business Benefits

DiscoverOrg’s highly accurate and continually updated system has increased Ayehu’s prospecting velocity by slashing the time reps spend researching potential accounts through manual efforts and wading through incomplete or out-of-date market data.