Apple CEO Likens Brand’s Retail Experience to Prozac

Apple CEO Tim Cook told attendees at the Goldman Sachs investor conference that Apple plans to close 20 of its retail locations in order to relocate and enlarge the stores — a move he said was to accommodate the influx of Apple customers shopping at the brand’s brick-and-mortar locations. Cook added that Apple stores were a competitive advantage for the company, and that it’s becoming clear that its retail model isn’t easy for everyone to replicate.