As Delaney Rivers, a student protesting in front of the billboard, put it: "So it could say, 'You know you want me,' and that could include men and women. Because in today's world, men and women are the ones in the kitchen doing the cooking - not just women."

WTEN reached out to the company, which responded, in part: "A vast majority of Teakwood's clients are women... This billboard – and the entire 'Your wife wants me' campaign is good-natured, tongue in cheek fun meant to appeal to women who have a sense of humor, a sense of history and healthy self-esteem."

Some weren't bothered by the sign.

PJ Media highlights a Twitter conversation between women who had very different responses to the campaign.

One said she'd fire a man from her life if he bought her a kitchen.

Another was very open to the idea, even getting specific about what she'd like to see in her own kitchen.