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Modern Marketing Means Measurement

If I had a dollar for every time someone said to me, “you can’t measure marketing” I would be wearing Chanel. Every. Day.

You CAN measure your marketing – true, some metrics may be more challenging to uncover than others. But I am convinced every marketing tactic is able to be measured in multiple ways.

Why is measurement important? Well, let me put it to you this way: if I didn’t weigh myself occasionally I wouldn’t be saving up to wear Chanel, I’d be saving up to wear a Ray’s Outdoors tarpaulin. And if I didn’t keep track of my wedding anniversaries I may have forgotten I’d been married for 10 years last week (noting, dear reader, that Schapelle Corby served only 9 years for trafficking drugs into Bali...).

Here are a few common marketing channels and examples of how they can be measured: