DISTRIBUTION CHANNELS

It's just smart. Data and technology do
not make a great company; it's what an experienced
team does with data and technology that creates the
right equation for success. At Dedicated Media, we
listened to our clients and to the industry as a whole
to bring together best-of-breed technology, proprietary
algorithms and premium data to produce a scalable,
effective customer acquisition platform. Pair this technology
with industry experts and team members with
decades of experience, and you have a partner that
works with you to drive measurable, actionable and
successful campaigns.

Our SMARTstack ad delivery system processes millions
of bits of data in milliseconds to collect, analyze
and optimize campaigns across thousands of attributes
in real time and extract the maximum performance
from each impression for each campaign. Dedicated
Media has spent years refining and perfecting our platform,
including our Recency-Frequency Algorithm that
knows where your target audience is within the sales
cycle to effectively and efficiently deliver messaging at
the right velocity, at the right time, in the right place,
to the right audience. Simply put, it's just smart—and
the best part is, it only gets smarter.1

Harnessing the power of Dedicated Media's
SMARTstack technology, advertisers gain increased
performance and efficiency at every level of the purchase
intent funnel. With SMARTstack, advertisers get:

CASE STUDY

A global telecommunications client needed to drive
registration for its service through very targeted geographic
markets. Dedicated Media utilized a blend
of strategies that incorporated predictive modeling
and audience segmentation through the SMARTstack.
Conversion rates increased by 45 percent and the client's
goals were exceeded by 200 percent.

A consumer packaged goods client needed to measure
an ad's creative and placement efficacy for a line of
home cleaners, so it sought out Dedicated Media's
expertise. Dedicated ran the test creative across its network
with a brand study incorporated into the delivery,
realizing substantial in-campaign optimization and a
23.1 percent lift in brand awareness.