Ortega directed the Michael Jackson Public Memorial at the Staples Center in Los Angeles, which was broadcast live on several networks on July 7, 2009. It reached a television audience of 31 million in America, and more than 1 billion worldwide and via the internet.[7] At the end of the service, he introduced a rendition of Jackson's 1985 charity single "We Are the World" created for the This Is It concerts, featuring Jackson's backing singers on lead vocals with his dancers performing around them.