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Start-up Account Series: Sushmeet Pradhananga

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Sushmeet Pradhananga

Chief Executive Officer & Founder, Urban Nomads

Sushmeet Pradhananga founded Urban Nomads a little more than a year ago. A branding and marketing agency, Urban Nomads works with companies, startups or individuals to help build their brand or help rebrand their existing brand image. In a brief period of time, the company has already worked with more than ten events, and 35 brands. Its clientele ranges from big companies, such as Buddha Air and Pathao to Mehendi artists.

Despite working with a wide variety of clients, the company struggled to gather real data that ranges from the market dynamics to the preferences of prospective consumers. As a growing number of young people is entering the entrepreneurial landscape in Nepal, Pradhananga says, “An easy to navigate information hub would make it easier for such entrepreneurs to start and scale.”