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New Boundaries with U Mobile

Wednesday, October 1, 2014

Last week I was invited to witness the official launch for U Mobile 2000 roll out, it's a great big news for all U Mobile users! U Mobile is finally expanding their 3G & LTE coverage on the network, with 2000 new sites across Malaysia. This major rollout will involve 1,000 3G and 1,000 4G LTE sites.

With a total investment of RM 1.5 billion, the operator aims to complete its network expansion by the end of 2015. The rollout is planned to cover Wilayah Persekutuan, Selangor, Seremban, Port Dickson, Nilai, Ipoh, Lumut, Penang, Johor Bahru, Muar, Kluang, Segamat and Batu Pahat. By expanding its network footprint, U Mobile will be able to increase its network capacity and needs to focus on offering superior high-speed 3G and 4G LTE mobile experiences to all consumers across Malaysia.

Wong Heang Tuck, Chief Executive Officer of U Mobile said, “While we may be the youngest among all the telcos, our commitment to innovation and bringing the best mobile and user experience to all our customers have certainly pushed us to achieve more in a shorter duration of time. We love being the challenger brand as it makes us move forward without losing sight of our goal of continuously investing into our customers, people, and infrastructure”.

Also, U Mobile is expecting to aggressively grow to a targeted market share of 10% and revenue increase of 50% by the end of 2015 when the sites are fully completed.