Check out this week's episode in our partner video interview series! Over the course of this year, we are releasing a variety of video content, including interviews with numerous OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing...

Email Marketing Tip - Write a Great Subject Line The performance of every email marketing campaign hinges on a wide variety of factors, from technical aspects like the email sending platform, sending IP, or mailer's sender score to the actual text, design, and graphic...

Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...

By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/27/20 This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. A lot of articles have been written about the impacts sudden remote...

Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...

Email Marketing Tip - Audience Segments May Change Some level of audience segmentation is a vital part of most successful marketing strategies. As with virtually every aspect of your marketing strategy, your audience segments and targeting will evolve over time....

By Tom Wozniak, Head of Marketing – published on Business2Community on 5/13/20. Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact...

OPTIZMO Video Series – CAKE Interview We're back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders...