The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on digital marketing for law firms, starting with "How Legal Analytics Can Help Create the Perfect Pitch," from Law.com.

1. How Legal Analytics Can Help Create the Perfect Pitch

The "perfect pitch" is more vital now than ever before, and legal analytics tools can help get you there. Read more from Law.com.

2. Three Ways AI Can Transform Digital Marketing Now

Artificial intelligence (AI) has been a topic of discussion for a while. Learn about three ways AI is transforming digital marketing and addressing data overload and modern consumers' expectations. Read more from Inc. 42.

3. Just Do… Anything to Promote Your Firm Online

For small and solo firms, there are many things that need to be done just to keep the business open. When it comes to digital marketing, firms without designated marketers often fall through the cracks. Read more from Above the Law.

4. The Future of Legal Services: Putting a Law Firm in the Palm of Your Hand

More than three-fourths of U.S. adults have a smartphone, so it's inevitable that the legal industry will have to start adapting in terms of providing better mobile services. Read more from Forbes.

5. Five of the Most Valuable Digital Marketing Tips for Lawyers

There are different digital marketing techniques that work better for some industries than others. Read about the strategies that work well for law firms from The National Law Review.