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Originally, I posted the bulk of this as a reply to LOSTHAMMER’s Next-Gen Predictions post on facebook, but the MIGHTY THOR has requested that I ‘reblog’ here, and I am honored to do so. 🙂 As I’ve never posted here or on blogs before, to introduce myself, my name is Chris Tang. Where Thor is well-known for being the Nintendo World Champion, I am the somewhat lesser-known SEGA World Champion, having won their world tour and $25,000+ Championships held at Alcatraz and televised on MTV in 1994. (I was also the Los Angeles NWC Champion, and came in 8th in the grand finals for those wondering). I’m also a 20+ year veteran in the game industry and worked at companies like Atari, Capcom, and BPS along the way, having contributed to games and franchises such as Primal Rage, Street Fighter III, Street Fighter Alpha, Resident Evil, Marvel Vs. Capcom, Transformers, and Tetris. Nice to meet you all!

TV Stole Your Memory

Thor’s post on the next-gen predictions is an amazing read – the most comprehensive article on system specs and capabilities I’ve read thus far, before or after the “Xbox 180” of yesterday, in which Microsoft reversed their draconian DRM and daily check in requirements for the system to function. (Wait, was that really just a day ago?) The only thing I found to be missing, was the issue of the Xbox One’s RAM usage in regards to system overhead. We know the RAM in the PS4 is faster than the Xbox One, but one major issue of concern is that due to Kinect 2 and the fancy-schmancy tuner system, the XBOne’s OS takes up a whopping 3GB of that RAM, leaving 5GB or less for developers to actually run the game on. While I don’t have the exact number for the PS4 – it suffers from no such overhead limitation and thus, is more developer-friendly. Also, the PS4’s DDR5 memory is unified so that it can be used for either graphics or the CPU – a unique ability that can lead to some optimizations and future features – providing a potential performance edge that not even PC games can currently utilize.

The First Year

My prediction is that starting out the gate, Microsoft will be at a slight disadvantage due to the $100 price difference, the publicized difference of specs, and of course – the loss of brand trust due to the whole DRM fiasco. There’s also people’s mistrust and apathy towards the “required” aspect of the Kinect sensor, which is one of the last glaring issues Microsoft has to address to get on more equal footing with Sony. I don’t think the gap will be even remotely as big as it could have been if they kept the anti-consumer policies in place, but they are now at least a contender if they play their cards right.

The Seeds of a Stronger Library Have Already Been Planted

For the future beyond the console’s launch year, if I were to put money on a platform with what I know now, I would still bet on Sony. Here’s why… The seeds have been planted in minds – especially at E3 – that the PS4 is more developer-friendly, and has better specs. If a talented developer has the means to make a game on either or both platforms, they will likely choose PS4 due to those factors and larger userbase resulting from Sony’s lower price point. Add to that, Sony’s embracing of indie developers; giving them the means to self-publish makes makes releasing a game possible on PS4 while it may not be economically viable otherwise. Result: the first generation of indie devs will become more comfortable and friendly with PS4 as their platform of choice. What happens to successful indie developers? They can BECOME successful AAA developers, case in point, Media Molecule – the developers of Ragdoll Kung Fu, Little Big Planet, and the upcoming Tearaway. Unless Microsoft finds, then outright buys, pays, or supports promising indies directly, those up and coming stars of the next-next generation will plan to launch their creativity on PS4, not the Xbox One. As an indie developer myself (despite my lengthy career having started at AAA companies), the choice for the current platform is a no-brainer. A year from now, the developer preference will most greatly affect the indie selection of offerings, but in 3 or 4 years it will begin to affect the main library as the talent blooms, grows, and evolves. Microsoft’s insistence on publisher-publishing and outrageous fees for title updates compound this problem that may compromise their game library’s quality and diversity down the road.

You Need to be the Target Platform

The difference in hardware power may not seem like much on paper, but given what happened last generation where the more-difficult-to-develop-for PS3 often produced inferior versions of the same game despite the potential of the system, it is now more crucial than ever to be the “target platform”. Despite what first party console makers may have you believe, multi-platform games DO matter, and not all versions of a multi-platform game are created equal. The repercussions of not being the target platform can be deadly, as the system that sells less software units can easily become a dumping ground for “bad ports”. As we saw in the last generation, secondary platform SKU’s often suffer from low framerates and much less polish and optimization from those that are the target. Publishers tend to show their best SKU off the most, and sweep their quasimodo ugly version under the rug, only to have those flaws revealed by irate customer reviews upon release. This problem tends to multiply itself as gamers who own both platforms generally buy the better performing version, leading to lower sales for the other; lower potential sales means a lower priority for developers and publishers. With PS4’s better specs, lower price = larger userbase, and more generous development policies, the roles for this generation may be reversed; Sony is in the perfect position to claim primary SKU status for the upcoming console generation. The difference in quality may become more apparent as the systems mature, when higher development costs invoke the “bad ports” phenomenon. At some point it becomes economically unviable to spend the extra resources to make the lesser-selling or more difficult to develop version perform up to standards.

A Winner is You

I am very happy that Microsoft reversed their DRM policies, and I can say with confidence that I will own both platforms eventually. Competition is a good thing, and even though I feel Microsoft is at a disadvantage – and deservedly so for attempting such offensive anti-consumer tactics – I’m glad they survived. Even if the Xbox brand loses in this generation, they now have a chance to come back in the next hardware generation. Sony learned from the mistakes they made when they launched the PS3, and now it is Microsoft’s turn to regroup. This epic battle between brands has been unlike anything seen before in the game industry – or any industry for that matter. We saw the creation of evil, heard the plight of the masses, and saw a champion rise to the cheers of the people. What happened here has taught the industry an important lesson and gives players an unprecedented voice, the likes of which have never been heard. The future is promising, and it is empowering to know that as players and consumers, we can make a difference.

Erik Ackerlund – Imagine that the next great gaming console will not be a PS4 or a new Xbox 3 or a Wii 2, but a dedicated Apple Gaming console. Imagine how great a Apple game system could be; knowing the detail and effort they put into their products.

Why on earth would Apple build a gaming system? Well the financial numbers seem to point in that direction.I think the numbers may be obvious that this is the direction that Apple will be heading in. Their iTunes business is a force to be reckoned with, at the Ipad2 unveiling; Steve Jobs’ indicated they now have a iTunes user base of 200 million credit cards. That is an amazing number that is almost unfathomable. These users obviously far exceed what Microsoft claims for Xbox Live at 20 million. Apple has shared this iTunes one click purchasing login with their iBooks and App store. It would be easy for Apple to add one more store, the games store.

According to Mobile Metrics Flurry documentation it is estimated that in 2010, Apple apps on had taken a 19% share of the portable games market, this taking away increasingly from Nintendo’s dominate position with the ever popular DS line. This percentage is on an increasing trend that Apple is becoming a larger player. The Ipad2 will only further sustain that trend.

Music sales, one of the leading profit makers for Apple is on the down trend. Video game sales surpassed music sales for the first time in 2010. “Global Entertainment and Media Outlook” data suggests that in 2011 the gaming market will be worth $50 billion, sustaining an almost 6% growth in a time of recession. This is an attractive market that Apple can’t afford to stay out of.
With the latest release products from Apple all supporting faster graphics processing, including the Ipad 2’s new 9x graphics capability, it is shows they are serious about supporting the advanced needs of gaming. Apple has already attracted major game developers such as Electronic Arts and Epic and many others porting great games onto these systems.

With the development of the AppleTV to connect to your television and network, as well as their ability to build excellent portable devices with industry leading battery life, they have the technological ability to build a gaming console literally from off the shelf technology they already possess.

I expect the Ipad2 to help increase the gaming market in the portable arena, but only to a certain point. It will be interesting to compare Ipad2 sales to Nintendo 3DS sales during 2011. Ipad 2 with it’s multiple function capability with Nintendo’s dedicated 3d gaming that is usually picked by a younger market. And of course the price point difference.
Despite the lack of the 3D technology, the nine-times better graphics in the A5 chip along with the dual core processor will be great for games. They also added the HDMI port for connecting to your television and better sound. It’s obvious that Apple is responding to gaming on the Ipad 2.

Yet the Ipad 2 is not a perfect substitute for a dedicated gaming platform. Despite having a touch interface, the gyro sensor and cameras, the iPad and iPhone and iTouch still lack functional buttons with tactile feedback that so many games require.

Apple’s competitors are also looking at getting into the gaming market in a bigger way. The Wall Street Journal reports that HTC spent $40 million to acquire the technology for streaming games from OnLive. This end run around processing games locally picks up your controller movements and sends them to the cloud where they are processed on dedicated servers with the graphics streamed back to the user. This is an interesting move by HTC, but streaming even simple video is not always functional without some waiting, due to the overburdened networks. Also the lag times involved can interfere and simply cannot compete with locally processed graphics. With the HTC model, the only place it will work really well is probably when connected to a wifi network, which then means you may just as easily be close to a dedicated gaming console. Apple is putting the power to process games locally which simply give the user a superior gaming experience that we have all come to expect.

Apple has released what they call post-pc products the iPod, iPhone, AppleTV and recently the iPad. I predict that based on Apple’s increasing experience in gaming from apps on their existing platforms, their increasing ability to produce gaming graphics, the ability to produce hardware that interfaces with televisions, and the increasing market demand, that Apple will most likely produce a gaming console. They would not be the first of their kind to pull this off; Microsoft did it with the ever successful Xbox series.

What would an Apple gaming system look like? I would imagine it would be small and sleek probably similar to the AppleTV. The user interface would probably be made very similar but perhaps tweaked to be a little bit more entertainment oriented to appeal to a younger audience. It would obviously be able to have the functionality of the AppleTV, to stream video , have iTunes and the app store. Now it would have a dedicated gaming store. I doubt there would be any cd or dvd drive. All game purchases would be online as this would match the current Apple sales model. The system would need some sort of gaming pads, wireless of course. I would imagine they would pick up from the trend of Xbox Connect and Wii to have that ability of whole body motion input. Expect that iPhones and iPads could easily be used as controls for the device as well.

When does this all go down? I would expect a release in 1st quarter 2013 would make sense. Keep an eye of any acquisitions by Apple of any gaming companies, such as Electronic Arts or others. Apple needs a core gaming company to build the in-house titles to launch the system.