Digital Jam Sessions

Understanding the impact of AR on culture: riding the @PokemonGoApp wave

Released: Jul 17, 2016

@lee_stott of @Microsoft is back along with @mukiapproved to talk about the impact of #AR on popular #culture using the specific example of current trend of the moment @PokemonGoApp

The Digital Jam Sessions cover a combination of different industries and expertise to create unique discussions, views and collaborations that create a new “digital melting pot” of diverse flavoursome topics. We’ll be focusing on entertainment and new startups but you'll also find topic areas such as #AR (augmented reality), #VR (virtual reality), #movies, #games, #mobile, #tech, #wearables, #ARG, #Immersive entertainment and much more. You never know who we'll get into the mix.

Understanding the impact of AR on culture: riding the @PokemonGoApp wave