Say Hello to Starbucks, the Juice Bar from How Starbucks Is Staying at the Top of Its Game Slideshow

How Starbucks Is Staying at the Top of Its Game Slideshow

Coffee may have its reported health benefits, but this new venture into the juice market is a real, big step into the increasingly profitable health-and-wellness category. According to reports, the plan is for products from the newly acquired Evolution Juice brand to be sold in Starbucks stores, and then for the first juice bar to open on the West Coast in mid-2012. Of course, the big question will be whether or not the company can do for the juice bar industry what it did for coffee shops.