World Trade Mag Lists Vince

The December 2000 issue of World Trade Magazine lists Vince McMahon as one of ¿the Most Influential People in Trade.¿

From the article:

¿McMahon is showing that the popularity of US culture overseas has not waned¿yet.Vincent McMahon appears to have a chokehold on the sports entertainment business. His World Wrestling Federation has not only achieved popularity in the US; it¿s also attracting loyal fans overseas. Last April, the company announced multi-million-dollar distribution agreements for WWF-brand television programming with the largest pay TV outlets in France and Germany. Four months later, the company expanded its presence in Asia after signing an agreement with Total Sports Asia, appointing the Malaysian-based company as exclusive Asian TV rights representative to WWF Entertainment. It's no secret that foreign markets have long held an attraction for American pop culture¿s products and personalities. Given the right marketing strategy, McMahon has proved that once again the sky¿s the limit.¿

McMahon is listed alongside Bill Clinton, Steve Case (CEO of AOL), and several Presidents of foreign countries, among others. Even when WCW was dominating the ratings a few years ago, they never attracted this much mainstream attention from such important and respected business circles. While the WWF's stock market presence is a factor, it's only one of many reasons why the media makes mention of Vince and co. more often. The company is known for its superior marketing skills, a trait that dates back to at least the mid '80s.