Sugar RSS Feed from 891 ABC Adelaidehttp://www.abc.net.au/local/topics/adelaide/rural/agricultural-crops/sugar/rss.xml
Sugar RSS Feed from 891 ABC Adelaide2015, Australian Broadcasting Corporationen-au15Tue, 19 Jan 2010 13:19:00 +1100Bananas hit the dance floorhttp://www.abc.net.au/rural/qld/content/2010/01/s2796140.htm?source=rss
The banana industry is spending more than a million dollars of grower money sponsoring a commercial television network program in a bid to market their product to young adults.
The investment in Network Ten's So You Think You Can Dance is the biggest of its kind for Australian horticulture and is part of an industry marketing strategy to boost banana consumption in people between the ages of 18 and 39.
So You Think You Can Dance is a competition running over 14 weeks, with 20 dancers vying to be voted Australia's best.
David Chenu from Horticulture Australia Limited says the industry wants young people to associate bananas with the energy and fun of dancing.
"We thought it was a great opportunity to go out and sponsor it."
"The whole association of dancing and happiness is very similar to the mood and image and personality of bananas."
"In all the research we did, people associated them (bananas) with good times, with fun, with energy, with happiness."
"So that association and that type of program - advertising in the program and also program product placement of bananas, it seemed so appropriate for us to get in there," Mr Chenu says.
Australian banana production is expected to increase over February and March, following good growing conditions.
Mourilyan grower Graham Celledoni is on the Australian Banana Growers Council Promotions sub-committee.
He's hopeful their big investment will boost consumption among those who typically don't eat a lot of bananas.
"Up until compulsory levies came in on the 1st of July last year, we just didn't have the money to target this age group aggressively (18-39 year olds)."
"The experts in the field really feel that if we target this age group aggressively, there's a good possibility we'll increase the uptake of banana sales through this age group."
"If we get a good boost in sales, hopefully that will translate into extra dollars back to growers, that's what we're all really after," Mr Celledoni says.
An advertising and marketing lecturer at the Queensland University of Technology, Dr Edwina Luck, says the industry appears to be getting a good package of benefits for its money in advertising space and product placement.Tue, 19 Jan 2010 15:10:00 +1000\xmlcontent\201001\2796140.xml891 ABC AdelaidecanberrasydneydarwinadelaidehobartfarnorthRural:Agribusiness:Agricultural MarketingRural:Agribusiness:Agricultural PricesRural:Agricultural Crops:BananasRural:Agricultural Crops:SugarRural:Agricultural Crops:FruitsRural:Livestock:AllAustralia:QLD:Cairns 4870Bananas hit the dance floorhttp://www.abc.net.au/rural/vic/content/2010/01/s2795888.htm?source=rss
The banana industry will spend more than one million dollars of grower money sponsoring Network Ten's So You Think You Can Dance television program.
The investment is the biggest of its kind for Australian horticulture and is part of an industry marketing strategy to boost banana consumption between the ages of 18 and 39.
So You Think You Can Dance is a reality television competition running over 14 weeks, with 20 competitors vying to be voted Australia's best.
David Chenu from Horticulture Australia Limited says the industry wants young people associating bananas with the energy and fun of dancing.
"We thought it was a great opportunity to go out and sponsor it."
"The whole association of dancing and happiness is very similar to the mood and image and personality of bananas."
"In all the research we did, people associated them (bananas) with good times, with fun, with energy, with happiness."
"So that association and that type of program - advertising in the program and also program product placement of bananas, it seemed so appropriate for us to get in there," Mr Chenu says.
Australian banana production is expected to increase over February and March, following good growing conditions.
Mourilyan grower Graham Celledoni is on the Australian Banana Growers Council Promotions sub-committee.
He's hopeful their big investment will boost consumption among those who typically don't eat a lot of bananas.
"Up until compulsory levies came in on the 1st of July last year, we just didn't have the money to target this age group aggressively (18-39 year olds)."
"The experts in the field really feel that if we target this age group aggressively, there's a good possibility we'll increase the uptake of banana sales through this age group."
"If we get a good boost in sales, hopefully that will translate into extra dollars back to growers, that's what we're all really after," Mr Celledoni says.Tue, 19 Jan 2010 13:19:00 +1100\xmlcontent\201001\2795888.xml891 ABC AdelaidedarwinbrisbaneadelaidehobartfarnorthRural:Agribusiness:Agricultural MarketingRural:Agribusiness:Agricultural PricesRural:Agricultural Chemicals:AllRural:Agricultural Crops:BananasRural:Agricultural Crops:SugarRural:Agricultural Crops:FruitsRural:Crop Harvesting:AllRural:Fertilisers:AllRural:Food Processing:AllRural:Livestock:AllAustralia:QLD:Cairns 4870