The understanding of the term ‘customer support’. This isn’t to say that they don’t know their job, but to say that their definition of a good support team is not aligned with that of the customers. And this is where the downfall begins.

While this might seem like capitalistic utopia, there are a lot of challenges that websites face in the seller's lifecycle. The biggest challenge being onboarding a vendor with ease. Company's are pouring in a lot of time, effort and money to simplify the process. But verbose articles, lengthy videos, and the likes aren't solving the issue. In this post, we will explore the challenges that eCommerce sites face with vendor onboarding and how Whatfix can help.