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IPs that have never mailed before are considered cold. The process of sending a slow but steady stream of emails on those IPs to build a positive reputation with mail providers is called as IP warm up.
Email-service providers (or ESPs) are skeptical of any messages that come from cold IPs…

Putting together an email campaign to send to your marketing list can be tough. You’re most likely to think about images, layout, content and the message you are trying to portray. There is a lot of effort and time put into what type of campaign a marketer wants to send.…

Have you been wondering if Email Marketing is the best use of your time and money?Let’s discuss the value and opportunity that comes along with having email marketing software in your arsenal.
Whether it’s data that is purchased or collected, there are many more opportunities to connect to consumers through email…

It’s relatively simple to understand that the primary intent of all email service providers such as AOL, Yahoo, Hotmail, and Gmail, is to make sure their customers are receiving emails they actually want while sifting through and removing those they don’t. Each internet service provider has various rules that, if…

Thе business world іѕ changing and еmаіl mаrkеtіng іѕ nоw an іmроrtаnt tооl thаt уоu саn uѕе tо help your business grow. It dоеѕn’t mаttеr if your buѕіnеѕѕ is a traditional business with a ѕtоrе front or аn online business, email marketing wіll gіvе you a vаluаblе орроrtunіtу to соmmunісаtе…