Amazon pulls all Apple TV products from its site on the day the new Apple TV launches

Amazon made it official on Friday: All Apple TV and Google Chromecast products are pulled from its online retail space, including its third-party marketplace.

The move falls on the same day as the official launch of the new Apple TV for shipments and in-store sales.

If you look up Apple TV or Google Chromecast on Amazon, you'll get recommendations to the Amazon Fire TV stick instead:

Amazon

When Amazon announced its decision to ban all Apple TV and Google Chromecast products from its site earlier this month, the company explained it was because they didn't "interact well" with Prime Video, Amazon's video-streaming service.

"Over the last three years, Prime Video has become an important part of Prime," Amazon's statement at the time said. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, Xbox, PlayStation, and Fire TV are excellent choices."

But its move to ban two of the most popular TV-streaming devices raised some eyebrows because Amazon also makes TV-streaming devices that are in direct competition with them. Despite the controversy, it's unlikely that Amazon is violating any antitrust laws, Bloomberg reported.