That’s especially true considering the recent deals being racked up by Netflix (NSDQ: NFLX), such as last week’s agreement with Hulu-backer NBC Universal (NYSE: GE). That deal added some shows from NBCU’s USA and Syfy nets for the first time, although it doesn’t include current season.

The Roku HD streaming player, which starts at $59.99 and goes up $99.99, delivers hi-def video and features built-in wireless and ethernet for easy broadband connectivity throughout a user’s home, while the more expensive models add 1080p HD support and extended-range Wireless-N. The streaming service already has agreements with Netflix, Amazon (NSDQ: AMZN) Video On Demand, Pandora, MLB.TV, and Ultimate Fighting Championship. Hulu Plus will be added to that lineup this fall.

TiVo, meanwhile, will also add Hulu Plus to its Premiere DVR subscribers over the coming months. It’s using the agreement to claim that no other box matches it in offering a mix of live and streaming video through its DVR service.