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Description

Get the whole picture and learn to create a successful online
content marketing program

Successful online marketing is about more than creating a
Facebook page or writing a corporate blog. Brands need to build
lasting connections with the right customers online through an
effective online content marketing strategy, and this book shows
you how. It explores ways to create a content marketing strategy,
identify the content that will keep your customers coming back,
create that content, distribute it online, and measure the results,
with hands-on, step-by-step guidance.

Content marketing is an essential element of successful online
marketing and brand-building; this book shows you how to begin
creating and distributing content online to market your
business

Explains why content marketing is important and how to create
an online content marketing strategy, which tools to use, and what
to avoid

Shows how to create content and get it published online in long
or short form

Offers plenty of tips, case studies, and worksheets to ensure
success

Online content marketing positions your business and your
product for lasting customer interaction; Content Marketing For
Dummies gives you the tools to create a program that works.