Andrew Slamin, Kettle Foods marketing director, said they had encouraged retailers to stock the new Kettle Bites products and capitalise on the trend towards healthier snacking, particularly after the excesses of the festive season.

“The additions of the iconic Kettle favourite of Sea Salt & Balsamic Vinegar and the Sea Salt & Mixed Peppercorns mean that the Kettle Bites range of snacks has a seasoning to appeal to everyone,” he said.