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Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp

“There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. It’s an awful lot of people and the kicker is those people are also potential clients, customers… Avoiding them represents missing out on opportunities none of us can afford to let pass us by.” [01:00]

“Start a chart on your computer. You’ll want to track account names, what platform they’re on and what they’re doing that you like.” [03:00]

“You don’t want to fall into the trap of only posting light content. Find the mix that’s right for you.” [08:00]