How Amanda I started their logo design journey

Company name

Overview

We are setting up an on-line retail store for gorgeous children's fairy dresses, shoes & accessories (wings & wands etc) with a view to opening a full retail store and play centre early 2011.

These dresses are not just for play, there will be a full range developed of simple but beautiful outfits for the little ones (1-5yo) and then a more sophisticated, elegant range of dresses for bigger girls (5-9yo).

While we are doing dresses, there will also be seperate skirts and tops to fit all body shapes, sizes & ages as well as a full accessory range to complete the outfit.

Tell us a bit about who you are and the people you reach

Women essentially buying for their daughters attending fairy birthday parties, wanting gorgeous dress up clothes or even as a flower girl with some of the dresses from the higher end of the range.

Dresses will be sold individually or as sets with the wand, wings, capes, bags & head garlands.

Skirts and tops for mix and match sets will also feature.

Requirements

A logo that can be used in the following formats:

- on-line as part of the website (with colours that will translate to a beautiful communication platform)
- letterhead and general printed livery
- business cards
- product swing tags & garment labelling

Think Midsummer Night's Dream - Titania in the forest etc. I have attached some images but please don't be constrained by these, they are a suggestion and guide only, not mandatory!

Would like to see something with colour (pink is ok as long as it's not overdone) but would also like to see something in black and white to create a classic point of difference on the website. Working with basic black and white we could introduce some muted colours, pastels etc to highlight various features on the site and as part of the logo.

Copy for the logo:
The Beautiful Fairy
The Most Beautiful Fairy Dresses in The World