Lou Stoppard reports on the Shaun Samson show

Report by Lou Stoppard on 18 June 2013.

To see a small designer like Samson, who's yet to cultivate a mass appeal, emblazon his clothing with his name with the same gusto as Gap feels ironic. Is he suggesting that, like an iconic brand, people would buy his pieces because of the name alone, rather than the strength of the cut and craftsmanship? Maybe.