Apple’s much improved Messages app in iOS 10 is more expressive than ever, especially with nicely done animations that take over the entire screen.

One of the fullscreen effects in Messages, a bunch of balloons that fly up from the bottom of the screen, is the central theme of a new iPhone 7 commercial that Apple posted on its YouTube channel today.

In the video, a female iPhone user receives a “Happy Birthday” message, which triggers messages to play the Balloons effect. Be sure to learn how to use bubble and screen animations in Messages in our in-depth guide to iOS 10 Messages effects.