Nobody knows what the future brings or what impact positive or negative economic forces will have on Salesforce — and indeed all big tech companies — but the numbers are out there now, and it’s up to them to execute.

First, the bad news when it comes to Software-as-a-Service in 2018: The market is maturing. Growth is expected to cool a bit. And artificial intelligence, according to one report, is threatening a key pricing model that cloud software is built on. But there’s good news, too.

“Talkwalker’s founders and management team will continue running the business, and Marlin will bring added value and advice based on their many years of experience in the industry,” a company spokesperson said.

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Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.