If you manage a Facebook page, you’ve no doubt seen that Facebook often tells you to boost your posts to reach more people.

But you may have also seen that you can choose to promote your post too. If you’re like many page managers, you might have thought this was the same thing, but boosting posts and promoting posts are in fact quite different things.

We’re going to take a look at promoted posts and boosted posts on Facebook and see exactly what the difference is between the two and if you should choose one over the other.