Beiersdorf prohibited from making certain ad claims for Nivea product

WASHINGTON — The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

The FTC administrative complaint charged Beiersdorf with falsely claiming that by regularly applying Nivea My Silhouette! cream to the skin, consumers could slim down. According to the complaint, Beiersdorf marketed the skin cream in nationwide television ads and through sponsored search results on Google. As part of the settlement, Beiersdorf has agreed to pay $900,000.

The proposed settlement:

Bars Beiersdorf from claiming that any product applied to the skin causes substantial weight or fat loss or a substantial reduction in body size;

Prohibits the company from claiming that any drug, dietary supplement or cosmetic causes weight or fat loss or a reduction in body size, unless the claim is backed by two randomized, double-blind, placebo-controlled human clinical studies; and

Requires that any claim regarding the health benefits of any drug, dietary supplement or cosmetic be backed by competent and reliable scientific evidence.

Daniel Myers to exit P&G for EVP role at Kraft

NORTHFIELD, Ill. — A Procter & Gamble executive will join Kraft Foods in September as its EVP supply chain, Kraft announced Thursday.

Daniel Myers — who succeeds David Brearton, now EVP and CFO of Kraft — most recently served as P&G’s VP product supply, leading the supply chain function for the company’s global hair care business, as well as coordination responsibilities for P&G’s beauty and grooming business, including manufacturing operations that supported sales in more than 170 countries.

La Roche-Posay launches new acne treatment

NEW YORK — In an effort to help those suffering from acne, La Roche-Posay has introduced its new Effaclar K Daily Renovating Anti-Relapse Acne Treatment 1, a daily treatment to address the ongoing, recurring life cycle of acne.

For the first time in a La Roche-Posay product, retinyl linoleate (a vitamin A derivative), salicylic acid and La Roche-Posay’s exclusive lipo-hydroxy acid (LHA) molecule are combined to help treat mild acne and prevent its reoccurrence in acne sufferers of all ages.

"While I often recommend a prescription strength retinoid for the treatment of mild acne, some of my patients complain of irritation with regular use," Dr. Hilary Baldwin said. "Incorporating an over-the-counter alternative that minimizes irritation so it can be used every day to both treat acne and prevent it from coming back is an ideal option."

Effaclar K Daily Renovating Anti-Relapse Acne Treatment 1 is non-comedogenic, paraben-free and dermatologist tested, even on sensitive skin. It is suitable for use on the entire face one to two times daily. Effaclar K Daily Renovating Anti-Relapse Acne Treatment 1 from La Roche-Posay has a suggested retail price of $27.90 and can be purchased at select physicians’ offices, select CVS/pharmacy stores, CVS.com, select Walgreens and Duane Reade locations, and online at Laroche-posay.us beginning in July.

RELATED NEWS

Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.
The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.

Deerfield, Ill.-based Walgreens will be introducing the first implementations of its new store format later this spring, or in early summer, executives said Monday night at the 36th Annual J.P. Morgan Healthcare Conference. The new format will mark the first major overhaul of the core Walgreens format since the finalization of its merger with Alliance Boots in December 2014.

Revlon has named actress Gal Gadot as their latest global brand ambassador. The "Wonder Woman" star will appear in the beauty company’s Live Boldly campaign, which is designed to inspire women to express themselves with passion, optimism, strength and style, the New York City-based company said.

Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.
“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”

Forgotten Password

Registration complete

REGISTER

USERNAME *

Spaces are allowed; punctuation is not allowed except for periods, hyphens, and underscores.

E-MAIL ADDRESS *

A valid e-mail address. All e-mails from the system will be sent to this address. The e-mail address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by e-mail.

Password *

Confirm Password *

Please choose a password for your account; it must be 8 - 30 characters. .

First Name *

Last Name *

Company Name *

Job Title *

ZIP *

Are you a *

Retailer or Healthcare professional

Non-Retailer

How many stores do you operate?: *

Which best describes the business/industry you work in?: *

Which best describes your job title?: *

Please select the newsletters you would like to subscribe to

DSN A.M.
Daily news stories covering the retail drug industry

Breaking News
First-to-the-market with developing stories in the industry