As you may well have heard from everyone, content marketing is the new way forward. I find this a preposterous idea, not because I don’t agree that content marketing is the new way forward, but because it has always been the way forward. Content marketing is all ...

On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always mean simple. Yet, many complex tasks can be made easy with a good process.

Below I’ve outlined a solid on-page optimization process that you can apply to any web page ...

Most companies have some sort of affiliate program in order to take advantage of what others can offer customers, but it can be tough to manage all of these different partners. You have your own customer service to perfect, your own marketing campaigns to run, and an entire staff to keep in order, so it’s no secret that the easier the affiliate partnerships the better. Still, it’s important that ...

Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by.

1) The More Keywords, the Better

Good SEO relies on keywords, but using too many on any one page makes search engines ...