Chris Plante on Klei: 'The beta and two-for-one sale had a multiplicative effect, one Cheng recognizes probably can't be repeated for every game. He credits the sense of discovery in Don't Starve. When the beta went on sale on Steam, the most popular downloadable game platform on PC, the sales flew faster and faster. There was never a sales spike so much as a continual movement upwards.' (moreā?¦)