It can be described and demonstrated in various ways....Thought this post by Sean Carton had good things to keep in mind. Relevance, context, mode of use/intention, etc. all play critical roles in any advertising....Mobile provides an excellent … [Continue reading]

This is my new question in response to "Is 2009 the year of mobile?". Thanks to Brian Murphy at Admob, who I have to remember to credit each time I use this line ;)
This is, in my opinion, becoming a silly question.
Is this the year that everyone … [Continue reading]

Thought it worth posting some thoughts along with my favorite new stat from Comscore. Here's the top of the release, followed by my comments.
ComScore: Mobile Internet Becoming a Daily Activity For Many
Number of people accessing news and … [Continue reading]