A dish by any other name may taste as good (or bad), but when it comes to getting people to actually buy it and eat it—well that's where expert product naming comes in. And in the realm of food naming,...

The recent scandal over horse meat found in fast food hamburgers and IKEA meatballs made us wonder. Maybe it's time to rebrand horse meat. Maybe with a new name the meat could be enjoyed openly, and there wouldn't be so...

In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the...

This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there's a huge social stigma...

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...

Have you seen Burger King's new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn't believe that this was a real Burger King commercial. I thought maybe McDonald's was lampooning BK. But no, it...

This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare) might hope your interaction with the server goes: Server: How are you feeling today? You: I am Sensational and Beautiful!...

I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and an afternoon headache. As this is immediately cured by a cup of coffee I haven’t seen much reason in the...