Blog Series: Enhancing Your Content for Social Media Success
June 15, 2011 – It’s easy to forget to post your content to your social media profiles, especially when you’re running multiple profiles. We’ve talked before about the importance of keeping a good schedule for when you update your social media, and content posting is one aspect of this schedule you need to focus on.

Luckily for us, we live in an age where automation and scheduling are not only important but also becoming increasingly easier. At We Do Web Content we frequently use a service calledHootSuite to manage our social media accounts and schedule our content.

While the WDWC blog is mainly still manually posted (because I don’t always write these ahead of time, some days it’s a write-edit-post-profile sort of day!), many of our other social media accounts are scheduled out weeks, even months in advance. This helps us maintain a smooth schedule for our clients without interruption.

HootSuite is free with an option to upgrade to a paid account for more social media account connections and other useful features. There’s even an iPhone app extension for scheduling on the go. And hey – we posted this blog a day ahead of time and scheduled it to go out using HootSuite!
Just remember that you don’t want to rely completely on automation to interact with your social media profiles. You still need to keep an eye on comments and replies to your posts, and it’s a good idea to do an offbeat update every once in a while. Last week we posted a random photo of our lovely natural light office view – just something so your news feed isn’t a wall of content links!