Higher Ed

Social Media Benchmarks

Live Higher Ed industry benchmarks and social media analytics from colleges and universities included in the 2018 Social Media Industry Benchmark Report. See how your organization stacks up against these Colleges and Universities.

In the Past 30 Days...

POSTS PER universityPER WEEK

46.5

ENGAGEMENTSPER POST

1.09k

ENGAGEMENT RATEPER POST

0.63%

In the last 30 days, the average university in the 2018 Study Higher Ed landscape has grown their audience by 0.9%. Texas A&M University grew faster than everyone else, with 1.5% growth! On average, each post in this landscape earns more than 1.09k engagements. Texas A&M University is topping the charts with more than 3.89k engagements per post on their 238 posts in the last 30 days.

We are so proud of all of our Aggies graduating this weekend. Go out into the world and make Aggieland proud! 👍🎓 #TAMUgrad

Engagement Total

17.1k

Engagement Rate

8.46%

Texas A&M University

10.7k Likes • 79 Comments

You put in the hard work, you walked the stage and got your diploma, and now you’re a former student of Texas A&M. Gig ‘em, Aggies! 👍🎓 #TAMUgrad⁣⁣
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Swipe to see the end of the video!⁣
⁣⁣
[video: first person video going through a graduation ceremony]

“Behind the mask of Hairy Dawg, I saw people of different ages, races, cultures and backgrounds come together for one single purpose, to support our alma mater. As I stood behind that mask, it occurred to me that not only does UGA Athletics bring people together to make us one, but the university as a …

Engagement Total

4.57k

Engagement Rate

4.55%

University of Pennsylvania

4.40k Likes • 51 Comments

That is a lot of test prep. #penn

Engagement Total

4.45k

Engagement Rate

4.34%

Purdue University

4.19k Likes • 41 Comments

Purdue isn’t just about taking classes. It’s about hands-on learning how to make an impact across the world, large or small.
One example is a 3D modeling class taught by Rosemary Astheimer, where students created a 3D model and prosthetic for a shelter dog, Kay, who was born with a leg deformity.
A big shout out to …

Engagement Total

4.24k

Engagement Rate

7.02%

University of Georgia

4.10k Likes • 19 Comments

Congratulations, Class of 2018! No matter where life takes you, remember that you’re #AlwaysADawg. #UGA18

Engagement Total

4.12k

Engagement Rate

4.10%

Texas Christian University (TCU)

3.52k Likes • 14 Comments

Tomorrow is the big day! Congratulations to all our students graduating tomorrow! #TCUgrad #TCU #FrogForLife

Engagement Total

3.53k

Engagement Rate

5.47%

Texas Christian University (TCU)

Congratulations to our newest graduates! #TCU TCUgrad 🎉🎓💜

3.44k Likes • 35 Comments

Engagement Total

3.48k

Engagement Rate

5.39%

University of Oregon

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2.35k Likes • 36 Comments

Engagement Total

2.38k

Engagement Rate

2.91%

Facebook

Post Type Breakdown

20% Video

0.69% Engagement Rate

44% Image

0.57% Engagement Rate

36% Other

0.16% Engagement Rate

Top-Performing Posts

Purdue University

24.7k Reactions • 390 Comments • 1.76k Shares

"Mr. Daniels, 69, is the most innovative university president in America." - The Wall Street Journal #TakeGiantLeaps

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