LOS ANGELES – July 17, 2012 – Following a groundswell of fan demand, Kevin Pereira announced live at Comic-Con 2012 plans for the inaugural leetUP tour. The "Awesomesauce. LIVE!" 2012 Tour is set to unleash the world's first LIVE carnival celebration of nerd culture upon 10 cities across the U.S. this fall. Rumors and speculation had been brewing for months following the debut leetUP event, which turned Los Angeles' Club Nokia into a geek mecca for more than 1,000 fans last March. Designed as the ultimate party mash-up for geeks, gamers, nerds and pop-culture fanatics, the "Awesomesauce. LIVE!" 2012 Tour will kick off in Seattle on September 20, and touch down in Portland, Dallas, Austin, Boston, Philadelphia, Washington DC, Minneapolis, Madison and Chicago. Tickets go on sale beginning today!

"We wanted to celebrate all that is nerd – a profound love for the internet, podcasting, tech, music, videogames – and remix them in a way that makes us social again," said Kevin Pereira, one of the co-creators and host/emcee of leetUP, adding, "We've basically designed an elite playground for the discerning nerd that will constantly evolve."

The two-fold LIVE event is designed to celebrate everything nerd: a pop culture carnival featuring non-stop action on and off stage. From the stage, Kevin Pereira will play host to a hotbed of LIVE action, audience games, live podcasting and conversation with geeky celebs and interweb stars including Epic Meal Time, Zack Pearlman and Ask A Ninja. Interspersed in the action will be a plethora of rotating and new special guest stars including Doug Benson, Paul Scheer, VJ Mike Relm and many more. Also, several times throughout each evening, select attendees will be pulled from the crowd to compete on stage for awesome prizes. Visit http://leetup.com for updates as new stars are being announced constantly and no two shows will be the same!

In addition, beginning July 17, leetUP will launch virtual "auditions" to find the best local DJs to perform two 50-minute sets at each tour date. DJ's can submit their audition samples on Sonicbids beginning July 17th at http://www.sonicbids.com/leetup.

Off-stage features a multitude of experiential zones that include exclusive technology demos, an old-school videogame arcade, photo playsets, geeky art stations, giveaways, cosplay and other surprises that vary, depending upon the city. At the conclusion of each tour date, VIP ticket-holders are invited to an exclusive Meet & Greet and After Party where they can mingle with some of the on-stage guests and will walk away with some impressive, swanky gift bags!

leetUP was created in 2012 by Kevin Pereira, Charles Hirschhorn and creative collective, iam8bit, as a way for nerds to come together to interactively celebrate all things geek in a high-energy, entertaining and innovative environment. By pooling their collective experience and tech "know-how," they bring a unique, first-of-its-kind experience to the world of the elite geek.