Reward-based Crowdfunding in Japan

While still in its relative infancy stages, the Japanese crowdfunding market is gradually extending its reach.

In March 2012, the launch of crowdfunding platform Readyfor triggered the spread of crowdfunding in Japan. Over 50 Japanese-language crowdfunding platforms have been created since then, according to a report by JSIF.

There are three types of reward-based crowdfunding in Japan: donation, purchase, and investment. Each type is based on what sort of support one will receive for their campaign contributions. Let’s take a quick look at these three types.

DONATION TYPE

Currently there are over 15 donation-type crowdfunding sites in Japan. Japan has community foundations located throughout the country. Many suggest these foundations fold into crowdfunding sites to improve efficiency.

PURCHASE TYPE

Purchase-type crowdfunding is the most common type of reward-based crowdfunding in Japan. The majority of these concentrate on areas such as athletics, animation, crafts, and so on.

The possibilities allowed by this type of crowdfunding was fundamentally changed in August 2013. Online entertainment developer Cyberagent blasted into the crowdfunding market, showing a new way to fund individual projects within a larger organization. A shakeout phase is expected because of this.

INVESTMENT TYPE

This type of reward-based crowdfunding can be further broken down into three categories: equity, loan, and association.

Due to strict regulations there are currently no options for equity-based crowdfunding, though this may change in time.

At the moment, only four loan-type platforms exist.

Association type, is the most common of the three, and looks to grow as experts argue that all micro-investment funds should fall under the label of association-type crowdfunding.

When it comes to English, the Japanese people struggle! You wouldn’t believe the panic and dismay when they want to purchase a product, but give up at the sight of the English language.

Gloture is a new class of promotion agency located in the heart of Tokyo. We specialize in helping overseas startups to launch products in the Japanese market.

As the top choice in our field, we will handle each step from start to finish.

Who are we?

We are a creative agency giving you a solid market fit.

Our well equipped, talented and dedicated marketing team through crowdfunding provides you with full an option that brings your Kickstarter and Indiegogo products to the front line in the Japanese market.

Our Mission

To empower entrepreneurs from around the world, help them deliver their stories about the products that they are so passionate about — to the hands of Japanese consumers and get them all excited.

Our Vision

To make a borderless world without jet lag

CROWDFUNDING IN JAPAN | CROWDFUNDING MARKETING IN JAPAN | CROWDFUNDING MARKETING AGENCY IN JAPAN | CROWDFUNDING CONSULTANTS IN JAPAN | CROWDFUNDING MARKETING AND PROMOTION IN JAPAN| CROWDFUNDING FOR STARTUPS IN JAPAN | CROWDFUNDING PROMOTION IN JAPAN | CROWDFUNDING PROMOTION AGENCIES IN JAPAN | CROWDFUNDING HELP IN JAPAN| CROWD FUNDING IN JAPAN| CROWDFUNDING STARTUP IN JAPAN| CROWDFUNDING A BUSINESS IN JAPAN|STARTUPS CROWDFUNDING IN JAPAN| TECHNOLOGY AND CROWDFUNDING IN JAPAN| CROWDFUNDING STARTUPS IN JAPAN| CROWDFUNDING A STARTUP IN JAPAN| FUNDRAISING IN JAPAN| CROWDFUNDING FOR BUSINESS STARTUPS IN JAPAN| PR FOR CROWDFUNDING IN JAPAN| SOCIAL MEDIA FOR CROWDFUNDING IN JAPAN| PR CROWDFUNDING SERVICES IN JAPAN| BEST CROWDFUNDING AGENCY IN JAPAN | TOP CROWDFUNDING AGENCY IN JAPAN| LEADING CROWDFUNDING AGENCY IN JAPAN