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COOKIE INFORMATION

This page provides a guide to the cookies and tracking that may be used as a result of your visit to this website, and information on how to control cookies and tracking. You may also wish to refer to our Privacy Policy.

What is a cookie?

A cookie is a small text file that is stored on a user’s computer or mobile device when that user accesses a website. It allows the website to recognise the user’s device and store some information about the user’s preferences or past actions.

In addition to cookies, there are other types of tracking technologies, like scripts, used by some third parties to enable the services they provide to us, and we use some them on this website to help make our web content, emails and advertising more relevant to you.

We do not use cookies or other web tracking technologies to collect or record information such as your name, address or other contact details.

Why do we use cookies and other types of tracking?

Cookies allow websites to perform a variety of functions such as remembering that you have logged in, ensuring you have a stable and secure connection and much more. Most websites depend on cookies or other forms of tracking to deliver the best possible user experience, to understand how the site is being used in order to improve the experience of other visitors, and to deliver relevant content.

Essential tracking

These cookies and tracking technologies make sure parts of a website work and that you can use the site effectively, such as ensuring site security or remembering information that you’ve typed into a form after you move to subsequent pages as part of a booking process.

If you restrict these cookies you may not be able to use some functionality on the site.

Site performance tracking

To measure the performance of the website and see how websites are used, we use these types of cookies and tracking technologies. We use these to improve how the website works and measure our marketing activity. If you restrict this tracking, we will, for example, find it more difficult to find any errors on the site and find it more difficult to develop a site that meets your needs.

User convenience tracking

This type of tracking allows websites to remember your choices - for example, that you prefer not to be asked to fill in a survey next time you visit the site) and provide enhanced, more personal features. They may also be used to provide services on the site such as remembering the itineraries that you save to your ‘saved favourites’ list, watching a video or seeing a map that is embedded on the site.

Advertising or Targeting tracking

We aim to improve the relevance of advertisements that you see and this type of tracking helps us to do that. It’s also used to limit the number of times you see an ad as well as help measure the effectiveness of the advertising campaign. This type of tracking is placed by advertising networks working with us. When you opt out of advertising tracking, in some cases, a cookie needs to be stored on your device to save your opt-out preference.

What types of data do we use?

Depending on the tracking being used, different types of data might be stored and/or used. Most of our tracking uses anonymous data but some may include pseudonymous data like booking references. We use IP address to build anonymous information about general groups of users but we do not keep your IP address so it can never be used to link any information to you. If you are already logged into services such as Google or Facebook when you visit our site, they may link your visit on our site to the data that they have about you. We do not receive any such data. We do not track or store any personal data for third parties to access or use.

Controlling cookies and tracking

Browsers have different methods for controlling cookies and scripts. Please refer to your browser’s information about how to control cookies.

We use a number of suppliers who set cookies, or host other forms of tracking technologies like scripts, on this website in order to deliver the services they are offering.

Some cookies and tracking technologies can be controlled by using methods provided by the suppliers of those cookies and tracking technologies or by using these methods:

may adversely impact the functionality of this website and other services related to the site

will not prevent ads from being shown to you. Your preferences and history won’t be saved and can’t be used to serve more relevant advertising and web content so the ads and content you see could be less relevant to you.

will not prevent emails being sent to you. If you’d like to unsubscribe from any emails, please use the unsubscribe links included in the emails you’ve received or contact us.

More information about the cookies and tracking used on the site is below, along with links to information about how to control them. Note that these links will take you to other sites. We are not responsible for the information on these other sites nor the setting of cookies and tracking by these third parties.

Essential Tracking

Tracking name

Purpose, control and more information

Remember my session ID

JSESSIONID

Remembers your 'session ID' ensuring a smooth site browsing experience, the site will not function correctly without it.

Data types usedAnonymous

Control this trackingBrowser cookie settings

Has_JS

Detects if the user has Javascript enabled to determine how to deliver content to suit the visitors preference

Data types usedAnonymous

Control this trackingBrowser cookie settings

Country_detected

This is used detect the user’s country to serve content in their language and currency.

Data types usedAnonymous

Control this trackingBrowser cookie settings

Site Performance Tracking

Tracking name

Purpose, control and more information

Adobe Analytics

This is used for the analysis of web behaviour and web traffic for site performance and user experience improvements.

Data types usedAnonymous data which is data that cannot identify youPseudonymous data such as booking reference or customer id

Identifies the visiting user on the web. Runs a set of rules to determine whether user should see test/alternate content or see default content on web. Displays content based on outcomes of rules processing.

Data types usedAnonymous data which is data that cannot identify youPseudonymous data such as booking reference or customer id

Information is used to provide, maintain, improve, and protect the services offered by Arbor, and is used by partners to deliver and measure tailored and relevant content, advertising, services, and experiences.

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Data types usedAnonymous data which is data that cannot identify youPseudonymous data such as booking reference or customer id

Information is used to provide, maintain, improve, and protect the services offered by Arbor, and is used by partners to deliver and measure tailored and relevant content, advertising, services, and experiences.

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.