Demystify the world of journalists. Learn how to most effectively approach and communicate with the media for your startup from three of Los Angeles' best technology reporters and Charlotte Crivelli, co-founder of Klick Communications.

Student Takeaways:

Tips for communicating with the media

Identify what the press consider 'newsworthy' and when you should pitch a story

Common pitch interview blunders and how to avoid them

The importance of story telling and business narrative skills

A discussion on the Do's and Dont's of press pitches and press releases

PR process and vocabulary, what to look for in a PR company, and DIY tactics

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.