Easy Social Shop Nabs $1.1M To Help Online Merchants Integrate With Facebook

Easy Social Shop, which lets online sellers integrate existing shops with their Facebook pages, announced today that it has raised $1.1 million from lool Ventures. This brings the Tel Aviv-based startup’s total funding so far to about $2 million. Entrée Capital was an initial investor in the company. Easy Social Shop will use the capital to build new products and increase customer adoption.

The social commerce platform is geared toward small-to-medium businesses and supports many leading e-commerce platforms, including Etsy, Amazon, and eBay. Instead of having to relist all their items on Facebook, vendors can integrate their stores with Easy Social Shop and then update listings and complete transactions through their original e-commerce platform. Easy Social Shop’s dashboard also lets vendors coordinate marketing efforts on social media like Pinterest, Twitter, or Instagram, access analytics, and translate their listings into seven languages.

Founded in 2011, Easy Social Shop’s clients have opened over 80,000 Facebook stores, with over 8 million items hosted so far. The company says it drives an average of 10% to 18% sales growth across its user base and will add more marketing and monetization tools in the near future.
The startup’s competitors include businesses like Ecwid and Gigya, which also help e-commerce vendors integrate with Facebook and other social networks.

Founder and CEO Nissim Lehyani says that Easy Social Shop wants to differentiate by dramatically simplifying social media marketing for its users.

“In just three clicks, we automatically take a merchant’s store from eBay, Amazon, Etsy, Shopify, Magento, Wix, and others, and provide a Facebook store optimized for easy engagement, improved sales, and organic sharing,” he tells me.

The platform’s analytics show merchants which social media platforms drive the most traffic to their stores, what items get the most views, and how many purchases visitors from different networks actually make.

“In short, we provide answers to the questions: Who is your audience? Who are the key influencers? What products do they love? As a next step, we give you actionable insights showing you how to channel this information into more sales and more targeted marketing,” says CTO Ofir Tahor.

Easy Social Shop monetizes with a freemium model that allows vendors to open a store for free and then add advanced features with a premium subscription. It also has revenue-sharing agreements with top marketplaces.

In a statement, Avichay Nissenbaum, general partner at lool Ventures, said “We were impressed by the accelerated customer adoption of the company, and the focused data driven execution demonstrated by the team, especially when combined with a robust technological foundation, high ease of use and adoption and the scale of the platform.”