Coveroo Hires Two New Execs

Two industry veterans have joined customized product printing company Coveroo.

Christopher Boone has been named the new chief executive officer, and Peter Tomassi has joined as head of marketing and product.

Boone and Tomassi will forge new partnerships in licensing and manufacturing with Coveroo, and give both major brands and customers opportunities to create unique products.

As former president and chief executive officer of Cimbal, Boone was also in the top position at Visuvi and before that chief executive officer of AppCentral. He began his career with JPMorgan in investment banking and derivative trading.

“We continue to expand relationships with major sports brands like MLB, NHL and NBA, and we are now supporting corporate entities in entertainment, fashion, design and culture to bring new technology into their constantly-evolving brands," says Boone. “Because the brand market is expanding at a rapid pace, I’m excited to help further this trend.”

Tomassi was most recently senior vice president of product and marketing at Redbubble. Previously, he held product and marketing positions with EducationDynamics and led the creative and product development teams at Looksmart as executive producer and editor-in-chief. At Reader’s Digest, Tomassi developed and launched a variety of interactive media products and online communities.