content marketing

The new blazing trend in luxury marketing is sponsored content and even social media networks want in on this engagement phenomenon. For luxury brands content marketing creates a better solution to communicate….but will the engagement be effective if it’s not coming from the best matched niche platform?? With the new policy, Facebook is introducing a…

Photo credits WestHouse Hotel New York “At WestHouse, our guests really are our number one priority,” said Karla Keskin, General Manager, WestHouse Hotel New York. “Unlike other hotel rooftops and lounges, where guests may find they just another customer amongst the public, if they can get in at all, WestHouse’s Terrace is exclusively for those who are…

The year of 2014 for luxury brands will be all about the content marketing. Luxury brands who focus on content marketing will come out on top and those who don’t will see the value of their brand influence drop. Now more than ever luxury brands must be concerned about how to increase their brand awareness…