"Skyfall" faces two challenges to
become the biggest Bond of all time: hitting the ground running
in the US
after a two week gap after its release in Europe, and staying
strong through its main box office competition - the final installment
of the "Twilight" franchise - opening
against it in its second week. No such troubles for 007 in
most of the rest of the world, especially in the UK where it
arrived to rave reviews and a crescendo
of British feel-good factor in its 50th anniversary year. Also
working in its favour is the release of the film in IMAX - a
first for the James Bond franchise. Not only does this guarantee
additional screens, but the higher ticket prices will also boost
the coffers.

ProjectionMI6 projects
that "Skyfall" will surpass "Casino Royale"
totals
and records at the UK and rest of the world box-office,
and have a strong first week in North America. The film's
second week performance in the US against "Twilight" will
be key to the longevity of its box office run. 007 opening
weekends are usually critic-proof, but "Skyfall" has
enjoyed
some of the best critical reception ever for the series,
which is bound to boost attendances. The first ever IMAX
opening will further enhance figures as will wider releases
in new
territories
such as China.

Current Box-Office
Summary

Territory

Skyfall

Quantum of Solace

Casino Royale

Domestic

$304.3m

$168.4m

$167.4m

UK

$162.4m

$80.8m

$106.0m

International + UK

$804.0m

$417.7m

$426.7m

Current Total

$1,108.3m

$586.1m

$594.2m

As of 3rd March 2013.

Keeping The British End Up
The Royal
World Premiere was held at the
Royal Albert Hall in London, UK, on Tuesday 23rd October
2012. The
007 producers Michael G. Wilson and Barbara Broccoli took
to the stage to thank the attendees. Wilson confirmed that
the evenings proceedings raised £300,000+ for the
Prince's charities. After the producers' comments, Mendes
introduced his cast and thanked them. He concluded by noting
that, "Tonight, Bond belongs to everyone."

Special screenings were held in London
the next day by the key commercial partners for the film,
followed by dozens of regional
charity premieres around the UK on
Thursday 25th October.

The film opened across the UK and Ireland
on Friday 26th October 2012 at 587
cinemas in the UK, across more than 1,500 screens. That
is quite a leap from the previous film, "Quantum
of Solace" (2008), which opened across 1,150 screens
in the UK & Ireland. Record-breaking "Casino Royale" (2006)
was narrower still with just 988 screens on opening week.

Around The World With 007Weekend Commencing 26th October (Week
1) - "Skyfall" opened at the #1 spot in
all of its initial 25 territories in its first weekend of release,
and early estimates project an initial $80.6m take, of which
an astonishing and Bond record breaking $32.4m will come from
the UK alone. It's British bow is only second to the final "Harry
Potter" installment which took $38.3m in its first UK
weekend in 2011. Its UK opening is 30% higher than "Quantum",
and 76% higher than "Casino". Sony said the film
smashed the all-time Saturday attendance record in the U.K.

Outside of the UK, "Skyfall" took
$9.1m in France across ~700 screens, $8.6m in Russia, $6.05m
in South Korea for
a 49% market share, $3.2m in Brazil (a Bond record), $2.7m in
Norway, $2.6m both in Sweden and Denmark, $2.5m in Poland, $1.5m
in Finland and $1.4m in Belgium in its Friday-Sunday weekend
estimates.

IMAX proved to be a catalyst for the record books, opening at
79 locations for an estimated $3.5m, which is roughly $45,000
per screen. The UK opening at IMAX was second only to "The
Dark Knight Rises" in the record books. "This picture
has such an incredible DNA and to be so loved by critics and
audiences alike will push it be one of the biggest,
if not biggest, Bond pics," Sony worldwide president of
distribution Rory Bruer said.

"Skyfall" took an extraordinary £37.2
million in its opening week in the UK, overtaking "Harry Potter
and the Deathly Hallows: Part 2" to secure the biggest 7 day
gross of
all time in UK box office history. In response to the amazing
7 day figures, producers Michael G. Wilson and Barbara Broccoli
said “We are very grateful to the Bond fans and all UK
cinema audiences for making SKYFALL the biggest opening week
ever during our 50th anniversary year.”

The film completed its first full week of release
at #1 in all 25 of its opening territories, and clocked up $10.5
million in France, $8.3 million in Russia and $5.9 million in
South Korea, representing nearly half of that territory's total
marketshare for the weekend.

"Skyfall" opened in Argentina, Germany, Italy
and Mexico on November 1st.

Weekend Commencing 2nd November (Week
2) - The
records continue to tumble as "Skyfall" added an astonishing
$156m in its second international weekend. The box-office total
stands at $287m in just 10 days and major markets like the USA,
Canada, China, Australia and Japan still to open.

"Skyfall" broke opening weekend and opening
week records, but its strength holding over in to its second
week is bound to get the statisticians checking the box office
history books too. In the UK, it took an amazing $25.7m in its
second weekend, down just 20% on its opening. Contrasted to the
usual blockbuster shed of 50% of audiences in a second week,
"Skyfall" holding 80% of business has beaten even the wildest
predictions. The UK total after 10 days stands at $85.8m and
has already overtaken "Quantum of Solace" and is fast catching
up on "Casino Royale" ($106m in UK, which was earned
over 2 months). Bond will overtake Batman for the biggest
UK release in 2012 later this week.

Elsewhere in Europe, France added $14.3m in
the second weekend to bring its total up to $30m, already beating
"Casino Royale" and closing on "Quantum of Solace" records. "Skyfall"
opened in Germany to $23.9m, which is the biggest in 2012 and
77% up on "Quantum". Italy opened with $7.9m and is also the
biggest opening in 2012, up 95% on "Quantum". It didn't quite
break 2012 records in Spain though, opening to $6.7m for the
second biggest this year, up 27% on "Quantum". It became the
biggest ever opening in Switzerland with a record $5.3m opening
weekend. It also trounced 2012 openings in the Netherlands with
$4.4m, more than 2.5 times the previous record and 91% up on
"Quantum". Similarly in Austria, the film took $3.4m and doubled
the previous record and is the second biggest opening in that
country's history.

Other countries that opened this weekend in
the rest of the world included $3.2m in Mexico, $5.1m in India,
$2.5m in Indonesia, $2.5m in Malaysia, $2.5m in Taiwan, $1.9m
in Hong Kong and $1.8m in Thailand.

IMAX continues to add significant numbers to
the film's takings with $4.3m this weekend on 132 screens worldwide.

The film will reach the half-way point of "Casino
Royale"s record takings early this week, days before it opens
in the USA and Canada, where a $100m opening is not out of the
question. Other territories that have been kind to 007 recently
such as Japan, Australia and China are still to come, too.

Weekend Commencing 9th November (Week
3) - "Skyfall" added another $89m from 12,850
locations in 80 markets in its third weekend, setting itself up
to become the highest grossing 007 adventure internationally (not
taking in to account inflation). At the end of Sunday, its international
total stood at $428.6m, just $3.6m short of the record holder "Casino
Royale". This record will be broken on Monday 12th November. Sony
and its distribution arm has taken $367.4m of the pot internationally,
whilst MGM and its partners have accounted for $61.2m so far.

The British end was held up with another amazing
weekend of $18.2m from 1,786 screens, pushing the UK total to
$117.5m and becoming the fourth highest grossing film in UK history.
Its third weekend is still a 56% hold over from the record opening
weekend, indicating that word of mouth is bringing new audiences
to the film. The UK all time record is $150m held by Avatar -
which must be in the sights of 007.

Elsewhere in Europe, Germany added $15.1m from
1,338 screens in its second weekend (a 63% hold over) to a total
$44m. Next door in France, its third weekend added $8.2m
across 825 screens, to a national total of $42.5m. Both countries
will have broken their Bond records by next weekend.

Weekend Commencing 16th November (Week 4)
The international box-office for "Skyfall" continued its sensational
performance this weekend by adding an amazing $49.6m. It's
internationally tally now stands at $507.9m and sets all previous
Bond outings in the shade, not taking inflation in to account.
The film stands to make more at the international box-office
than previous record holder "Casino Royale" did including USA
& Canada. A total worldwide take of $800m+ now seems certain.

It was German fans who 'kept the British end
up' best with a third weekend of $10.3m. Back home in the UK,
"Skyfall" added another $8.9m in its fourth weekend to a total
of $133.4m in the country. The all-time UK record of $150m held
by "Avatar" is getting ever closer.

"Skyfall" opens in Australia and New
Zealand next week.

Weekend Commencing 23rd November (Week
5)"Skyfall" had another strong weekend around the world
as it added $41.3m to its international haul (this figure was only
for Sony distributors as MGM were late in reporting). The total
in Bond's homeland now stands at $144.5m is will become the UK's
highest grossing film of all time when it overtakes "Avatar"s $150m
later this week.

They had to wait longer than most, but James
Bond fans in Australia have packed cinemas across the country
as "Skyfall" finally opened this weekend when it raked
in an astonishing $12.304m on 595 screens in its first weekend
Down
Under,
which smashes the previous
record of $7.954m held by "Quantum of Solace". It is
also the biggest opening weekend of all time for Sony Pictures
Releasing Australia.

Last time around, "Quantum" made $20.6m in Australia,
but "Casino Royale" made more: $25.4m despite a smaller
opening weekend of $5.408m in 2006. "Skyfall"s opening
weekend haul has placed it in the top 20 openings of all time,
ahead of "Avatar" ($11.99m)
and "Twilight Breaking Dawn – Part 1" ($12.1m).
However it narrowly failed to break through the all-time Australian
opening
records set by "The Avengers" ($13.28m) and "Twilight
Breaking Dawn Part 2" ($12.49m) - which bowed a week before "Skyfall",
the opposite of the USA release schedule.

It is expected that "Skyfall" will make over $30m
in Australia.

On IMAX, "Skyfall"s global total to date has
reached $49m ($7.5m from the US & Canada).

The Sony worldwide figure for international
box-office currently stands at $568.4m (this will increase when
MGM territories report). The film already holds the worldwide
box-office record for the
007
franchise,
but when
taking inflation
in to account, it still has a few more rungs on the ladder to
climb. Combined with the US & Canada, the total haul will be pushing
close to $900m with Japan and China still to open."Skyfall" will
easily overtake "Live And Let Die" for the #3 all-time
spot. Next stop: Goldfinger and then the magic $1b mark.

Weekend Commencing 30th November (Week
6)With over a month on release, "Skyfall" added
another solid $34m in its fifth weekend internationally. For the
second week, Australia was the most lucrative country with an
impressive $7.727m across the nation in its second weekend, down
41% from its debut of $12.304. With $25.9m in the bank in just
10 days, "Skyfall" has already surpassed the Bond record
Down Under of $25,391m held by 2006's "Casino Royale".

"Skyfall" took £2.3m over its
6th three-day weekend on release in the UK to regain the #1 spot
and build an enormous total of £93.8m. The UK total is
now within days of overtaking "Avatar"s £94m
as the all-time highest grossing film at the British box-office.

South Africa opened to an impressive $788,523,
up 35% on the previous debut weekend take held by "Quantum of
Solace".

Japan, its penultimate major territory,
opened to a debut two-day weekend of 455 million yen
($5.5 million). "Skyfall" opened on 584 screens (355
subtitled, 229 for dubbed) and saw 252,000 admissions on Saturday
and 147,000
on Sunday. Its performance was 69% better than "Casino Royale" and
49 % bigger than "Quantum of Solace". It is expected
that Japan will contribute approximately $20m-$25m to the international
total which currently stands at $623m ($869m with the USA & Canada).

Next week, "Skyfall" opens in the
Dominican Republic (it may break 6-digits and a new record),
its final bow for 2012. The global total, aside from China which
awaits
in
February
2013,
is expected
to
reach $950m globally by the end of the year.

Weekend Commencing 7th December (Week 7)The inevitable happened on 5th December when "Skyfall"
officially became the highest
grossing film of all time at the UK box-office, having taken £94,277,612 in just 40 days.
It over took "Avatar" which scooped less in almost a year on general
release. In response to this fantastic news, producers Michael
G. Wilson and Barbara Broccoli said “We’re overwhelmed
with gratitude to the cinema-going audiences in the UK who have
made Skyfall the highest grossing film of all time. We are very
proud of this film and thank everybody, especially Daniel Craig
and Sam Mendes, who have contributed to its success.”

"Skyfall" added $20.3m from
84 international territories over the weekend to a total of $656.6m.
This places it 4th in the all-time international gross of 2D
movies behind "Titanic", "The Lord
of the Rings: The Return of the King" and "Harry Potter and the
Deathly Hallows Part 1".

Combined with the haul from USA & Canada, its
worldwide total stands at $918m with all eyes on the $1b mark,
which if it can't make by creeping slowly over the holiday season,
will surely break though when released in China in early 2013.

Down Under it held the #1 spot in Australian
with a third weekend take of $4.8m, breaking the Bond
record at the Aussie box-office with a total of $33.5m. In Japan
audiences dropped 40% to a weekend total of $3.3m for a total
of $13.2m after two weeks. Germany added another $2.4m in its
6th weekend to a total of $74.7m. The film is still #1 in Holland,
dropping just 29% and adding $1.1m to its total of $19.1m. Over
the channel in France, "Skyfall" added another $1.0m
to its total of $56.5m.

Back home in the UK, it's total now stands
at $154.5m. It added £1,428,708 from 513 sites to its
record total of £96,333,036, but narrowly lost its #1
spot to animated family film "Rise of the Guardians" which
took £1.4m.

Another record fell this week as "Skyfall" became Sony's best
performing film at the international box-office, surpassing "Spider-Man
3"s worldwide total of $890.8m.

Weekend Commencing 14th December (Week 8)"Skyfall" crossed the $950m
mark at the worldwide box-office this weekend as its march to
the once unimaginable but now inevitable $1b total continues. It
also became the 18th highest grossing film of all time this week.
Taking inflation in to account, "Skyfall" overtook "Goldfinger"
to become the second most successful 007 movie of all time, and
has the #1 spot held by "Thunderball"s $1.03b in its sights.

$20.3m was added to the International total
for "Skyfall" this weekend to a total of $656.6m (not including
USA & Canada). I lost its #1 spot in every country where "The
Hobbit" opened this weekend, although Peter Jackson's latest
epic failed to beat "Skyfall"s opening weekend in most countries.

At home in Britain, "Skyfall" dropped to #4
after two months on release, but still added £809,406 from
434 sites to a total of £97,897,404.

Weekend Commencing 21st December (Week 9)
"Skyfall" added another $9m from international territories
this weekend (21st-23rd December 2012).

In the UK, the 23rd 007 adventure took another £554,958
in its 9th week, edging ever closer to the astonishing £100m
mark. It is already the most successful film of all time at the
UK box office. Although it slipped to #6, the first time out
of the top 5 since its release, holiday audiences may help boost
next week's total despite the slew of new releases.

Down Under, "Skyfall" broke the $40m mark in Australia.
It lost the number #1 spot, which it had held for over a month,
to the opening of "The Hobbit".

"Skyfall" has become the most successful James Bond
film ever in France. The French box-office reports
this week confirmed that 6,682,000 tickets for "Skyfall" have
been sold in the country. The previous record was 6,675,000 held
by "Goldfinger" back
in 1965 (it was released a few months after its UK debut of September
1964). Unsurprisingly, "Skyfall" is also the most successful
film at the French box-office in 2012. It is still on release
in the country and will add further tickets over the holiday
season.

Adding in its domestic (USA & Canada) performance, "Skyfall" has
earned $974.3 million worldwide. "Skyfall" is now the
9th highest grossing film of all time at the worldwide box-office.

Weekend Commencing 28th December (Week 10)
December 30th 2012 will go down in 007 history as the day
a James Bond film first crossed the $1b global box-office mark.
With estimated returns being processed by Sony, MGM and their
distributors, the running total for "Skyfall" reached $1,000,200,000.

"Skyfall" becomes only the 14th film in history
to break the billion dollar target. The 23rd James Bond film
is just $4.4m shy of beating the worldwide total for "The Dark
Knight", a feat which was unimaginable back in October. Even
more impressive is the fact that it took Batman 33 weeks to clock
up that total, whereas 007 has done it in just 10.

With China still to open next month, it is entirely
possible that "Skyfall" will overtake "Thunderball" as the most
successful 007 adventure of all time. Connery's underwater outing
took an inflation adjusted $1,037.2m.

(Press Release)Skyfall, the 23rd James Bond
adventure, has surpassed $1 billion at the worldwide box office,
it was
jointly announced today by Jeff Blake, chairman of Worldwide
Marketing and Distribution for Sony Pictures and Gary Barber,
MGM's Chairman & CEO.

The film, from Albert R. Broccoli’s EON
Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment,
is the most successful
Bond film of all time. It is the highest-grossing film of all
time in the UK, the first film to pass £100 million ($161.6m)
at the UK box office. It is also the most successful film at
the
worldwide box office in Sony Pictures history.

Skyfall took in $4.6 million this weekend in North America for
a cume to date of $289.6 million. Overseas, the film grossed
$10.3 million for an international total to date of $710.6 million
and a worldwide cume exceeding $1 billion and growing.

"It is truly thrilling to reach this incredible milestone.
With tremendous gratitude to Barbara and Michael, Sam, Daniel
and our partner Sony, and to all of the dedicated distributors
and fans across the globe, we are so proud of both Skyfall and
our 50 year association with James Bond," said Gary Barber,
MGM's Chairman and CEO.

Commenting on the announcement, Blake said, “To see a
film connect with audiences is always gratifying but the success
of this film is nothing short of extraordinary. After 50 years
of entertaining audiences all over the world, Skyfall is the
most successful James Bond film of all time. We couldn't be
more excited for Michael Wilson, Barbara Broccoli, Sam Mendes,
Daniel Craig, and especially the fans who put James Bond in
this very rare and very exclusive billion dollar box office
club.

Weekend Commencing 5th January (Week
11)
As 007 headed in to the New Year, he was still holding on at the UK box office
with a take of £541,401 across 253 screens and the #9 spot. It's UK total
now stands at $163m. Elsewhere in Europe, "Skyfall" is still selling tickets
in France with its total now standing at $59.3m, and in Germany where it reached
$83.4m. In Denmark it broke the $15m mark, and "Skyfall" climbed back up to the
#3 spot in the Netherlands with a gross to date of $23.4m

On
the
other
side
of
the
globe, the film took over $1m in Australia in its seventh week to an eye-watering
total
of almost $48m.

Weekend Commencing 11th January (Week
12)
"Skyfall" fell out of the UK top 10 for the first
time since its release, down to #12 with a weekend take of £222,507
from 142 cinemas. Although box-office results are still to
be formalized, the USA & Canada early reporting as pushed "Skyfall" to
a worldwide total of $1,032.9m, which puts it in striking distance
of becoming
the highest grossing James Bond film of all time taking
in
to account
inflation.
The record holder, "Thunderball", took $1,037.3m
based on 2012 inflation calculations. With China still to open
on
January 21st, "Skyfall" is sure to take the #1 spot
next week then pull away to remove any margin of error.

Weekend Commencing 18th January (Week 13) It seems there were still some people left in the UK
who had not seen "Skyfall" yet, even after 3 months on release,
so it added another £84,738
from just 92 cinemas this weekend (the national total now stands
at £102,255,506).
After the weekend was over,
"Skyfall" became the 11th highest grossing
film at
the
worldwide
box-office
of
all
time.

Weekend Commencing 25th January (Week 14)
"Skyfall" opened in China on Monday 21st January 2013
on 5,500 screens. This made it the widest release yet in China,
although as the
country opens new cinemas every day, this record will probably
be short lived. The opening day box-office is reported to be
between $4.8m and $5.1m. "On its final stop on a remarkable
journey, "Skyfall"s long-awaited China opening does
not disappoint," a Sony insider told The Hollywood Reporter. "Skyfall" opened
14% ahead of last summer's "The Dark Knight Rises",
which also opened on a Monday on its way to grossing $50 million
in China, and did almost three times the business that previous
007 film "Quantum of Solace" did on its first day in
2008. "Skyfall" earned 112 million yuan, the equivalent
of $17.9 million in USD in its first three days, becoming the
highest grossing Bond film in China. In the same period "Casino
Royale" took 92 million yuan. After its first seven days,
the Chinese total stands at $34.4m (9% up on the same period
for "The Dark Knight Rises").

Thanks to the Chinese opening, "Skyfall" ($1,077.8m) now
stands as the 8th highest grossing film at the worldwide box-office
of
all
time
and has
overtaken
inflation-adjusted "Thunderball" ($1,037.3m) as the #1 James
Bond film of all time at the box-office.

Weekend Commencing 1st February (Week
15)The only major territory left with significant revenues
is China, which this week added $16m to bring its total Chinese
haul to $50.9m. "Skyfall" impressed to hold off "Cloud
Atlas" which only scooped $11.3m in its opening week. Industry
watchers expect "Skyfall" to finish north of $60m as the revenues
will slow down with the influx of other Hollywood
outings in the coming weeks. For the record, "Skyfall" is still
on release in the UK and brought in £33,397 over 49 cinemas
and ranked #27 in its 15th week.

"Skyfall" became the 7th highest grossing film
of all time (unadjusted) by reaching $1,094m and beating "The
Dark Knight Rises" ($1,081m) down to #8. The next rung up the
ladder, "The Lord of the Rings: The Return of the King", will
be out of reach with its $1,119m total.

Domestic Box-Office
(USA & Canada)
Despite waiting two weeks longer than most of the world, and a Presidential
election sucking the oxygen out of commercial television promotion in
the run up to release, "Skyfall" did not disappoint in its opening weekend
taking an estimated $87.8m - smashing industry predictions of $78m. $2.4m
of Friday's total was midnight screenings late on Thursday night. In
addition,
the
film opened a day early exclusively in IMAX and added a further $2.2m
to its total. Across the weekend, IMAX accounted for $13.1m, or 15% of
the total four day take.

As with almost all the countries that
has seen "Skyfall" so far, the opening weekend take is
a record for the franchise, smashing Craig's previous height
of $67.5m for "Quantum of Solace". The opening is the fourth
highest of 2012 in the USA & Canada, behind "The Avengers",
"The Dark Knight Rises" and "The Hunger Games".

Boding well for ongoing business is the
fact that 75% of "Skyfall"s audience was over 25, which
means that long-term Bond fans are turning out, compared
to only 58% for "Quantum".

The last episode in the "Twilight" juggernaut
opens next week. Critical approval and a CinemaScore of
'A' for "Skyfall" lead industry watchers to predict a minimum
$200m take, with a stretch goal of $250m for Bond.

Weekend Commencing 16th November
(Week 2)
"Skyfall" managed to hang on to all of its 3,505 screens in its second
week of release in the USA and Canada despite the last outing in the juggernaut "Twilight" franchise
making its debut this weekend. The vampires failed to break their series record
but still scooped an estimated $141.3m weekend.

Audiences for "Skyfall" were
down 53% from its opening weekend, which is inline with
industry averages for blockbuster releases. This is better
than the last outing, "Quantum of Solace", which
shed 60% of its audience on the second weekend. "Skyfall" took
$41.5m (estimated) in its second weekend to a total of
$161.3m domestically, and it will eclipse "Quantum" as
the most successful 007 entry in North America by mid week.
Judging by the performance of Craig's first two Bond films, "Skyfall" looks
set for a $250m haul in USA & Canada.

Weekend Commencing 23rd November
(Week 3)
"Skyfall" easily kept its #2 position at the US box-office this Thanksgiving
holiday with an amazing take of $35.5m for the standard 3-day weekend, its third
on release. To put things in to perspective, that's almost how much "Casino
Royale" made in its opening weekend, and "Skyfall"s 3rd weekend
ranks #6 on the 'all-time 3rd weekend' list at the domestic box-office, just
pipping the "The Dark Knight Rises". Over the longer 5-day holiday
period, "Skyfall" racked up $50.5m taking its domestic total to $221.1m. "Skyfall" also
enjoyed a great start to this past week, taking $4.0, $5.6m and $7.4m on Monday,
Tuesday
and Wednesday respectively.

Its third weekend was a drop of just 12%
on the previous week, compared to "Twilight" which
shed almost 70% of its audience in its second week. Only
$6m stands between the total takes "Skyfall" and "Breaking
Dawn Part 2", so it will be interesting to see which
franchise has the stronger legs as the screen counts decrease.

Industry watchers expect its total will
surpass $270m in the end to overtake Sony's "The Amazing
Spider-Man" and will become the 4th or 5th highest
grossing film of the year in USA & Canada.

Weekend Commencing 30th November
(Week 4)
007 kept pace and only missed the #1 spot by less than a million dollars as "Skyfall" had
another head-to-head weekend with "Twilight", which has been on release
a week less. "Skyfall" took $16.55m over the three day weekend and
only dropped 60 engagements in its fourth weekend, down to 3,463 screens. "Twilight" took
$17.41m and dropped 62 screens to 4,008.

The week after Thanksgiving is traditionally
a dumping ground for new releases deemed to have poor chances
at the box-office, and 2012 was no exception. Brad Pitt's
new R-rate crime thriller "Killing Them Softly" slumped
in at #7 with just $7m in its opening weekend. Horror movie "The
Collection" flopped worse with just $3.4m.

"Skyfall"s total in the USA
and Canada now stands at an astounding $246m, and this
week become the #1 spy movie in domestic box-office history
(overtaking "The Bourne Ultimatum"s $227m). Both "Skyfall" and "Twilight" might
have another week of solid business coming up, as there
are few new releases which will threaten their take.

Weekend Commencing 7th December
(Week 5)
It was a a tight race, but "Skyfall" came out on top in its fifth week
of release against fellow holdover movies "The Twilight Saga: Breaking Dawn
Part 2" and "Lincoln" - both of which were released after 007.
Although "Skyfall" dropped 35% on last weekend, it still took a solid
$10.8m from the three-day weekend in USA & Canada to bring its total 'domestic'
haul to $261.6m. "Rise of the Guardians" took $10.4m in second to beat "Twilight"s
$9.2m in to third place. The only major new release was Gerard Butler starring
rom-com "Playing for Keeps" which flopped to #6 with only $6m.

"Skyfall" became the first movie
to regain #1 spot in its 5th week on domestic release since "How
to Train Your Dragon" managed the feat in April 2010.
007 lost a few engagements from 3,463 the previous weekend
to 3,401 screens.

Sony's best domestic release in 2012 is "The
Amazing Spider-Man" ($262m), which "Skyfall" will
defeat before the next weekend. The juggernaut of "The
Hobbit" will destroy many at the box-office next weekend...

Domestic Daily Figures

Date

Box-Office

Thursday 8th Nov

$2.2m †

Friday 9th Nov

$30,504,077

Saturday 10th Nov

$33,859,544

Sunday 11th Nov

$24,001,093

Monday 12th Nov

$11,327,664

Tuesday 13th Nov

$7,215,854

Wednesday 14th Nov

$5,541,933

Thursday 15th Nov

$5,186,943

Friday 16th Nov

$12,252,756

Saturday 17th Nov

$17,686,995

Sunday 18th Nov

$11,164,762

Monday 19th Nov

$4,013,928

Tuesday 20th Nov

$5,639,795

Wednesday 21st Nov

$7,401,976

Thursday 22nd Nov

$7,643,829

Friday 23rd Nov

$14,678,348

Saturday 24th Nov

$13,972,202

Sunday 25th Nov

$6,852,423

Monday 26th Nov

$1,923,566

Tuesday 27th Nov

$2,274,157

Wednesday 28th Nov

$1,823,066

Thursday 29th Nov

$1,864,278

Friday 30th Nov

$4,866,907

Saturday 1st Dec

$7,643,379

Sunday 2nd Dec

$4,045,608

Monday 3rd Dec

$1,127,736

Tuesday 4th Dec

$1,506,461

Wednesday 5th Dec

$1,214,376

Thursday 6th Dec

$1,186,424

Friday 7th Dec

$3,122,096

Saturday 8th Dec

$5,018,913

Sunday 9th Dec

$2,639,192

Monday 10th Dec

$888,168

Tuesday 11th Dec

$1,162,083

Wednesday 12th Dec

$963,787

Thursday 13th Dec

$951,744

Friday 14th Dec

$1,819,819

Saturday 15th Dec

$3,044,056

Sunday 16th Dec

$1,691,857

Monday 17th Dec

$701,272

Tuesday 18th Dec

$884,751

Wednesday 19th Dec

$742,693

Thursday 20th Dec

$841,263

Friday 21st Dec

$1,277,886

Saturday 22nd Dec

$1,915,151

Sunday 23rd Dec

$1,674,503

Monday 24th Dec

$1,081,745

Tuesday 25th Dec

$1,359,081

Wednesday 26th Dec

$1,332,898

Thursday 27th Dec

$1,294,340

Friday 28th Dec

$1,475,427

Saturday 29th Dec

$1,682,036

Sunday 30th Dec

$1,374,361

Monday 31st Dec

$1,345,069

Tuesday 1st Jan

$1,395,850

Wednesday 2nd Jan

$746,695

Thursday 3rd Jan

$682,754

Friday 4th Jan

$1,005,199

Saturday 5th Jan

$1,365,166

Sunday 6th Jan

$704,431

Monday 7th Jan

$220,644

Tuesday 8th Jan

$284,473

Wednesday 9th Jan

$240,281

Thursday 10th Jan

$243,449

Friday 11th Jan

$462,243

Saturday 12th Jan

$733,531

Sunday 13th Jan

$360,028

Monday 14th Jan

$117,246

Tuesday 15th Jan

$161,667

Wednesday 16th Jan

$126,801

Thursday 17th Jan

$132,345

Friday 18th Jan

$262,509

Saturday 19th Jan

$457,439

Sunday 20th Jan

$249,293

Monday 21th Jan

$174,654

Tuesday 22th Jan

$82,952

Wednesday 23th Jan

$66,103

Thursday 24th Jan

$72,863

Friday 25th Jan

$197,058

Saturday 26th Jan

$395,441

Sunday 27th Jan

$198,740

Friday 1st Feb

$165,232

Saturday 2nd Feb

$280,865

Sunday 3rd Feb

$80,829

Friday 8th Feb

$115,047

Saturday 9th Feb

$208,927

Sunday 10th Feb

$110,236

Friday 15th Feb

$72,688

Saturday 16th Feb

$116,256

Sunday 17th Feb

$78,840

Monday 18th Feb

$55,579

Friday 22nd Feb

$44,572

Saturday 23rd Feb

$69,820

Sunday 24th Feb

$29,151

"Skyfall" opened
in 3,505 theatres on opening weekend. Above figures
include Canada. † The film opened a day
early exclusively at IMAX on Thursday 8th November
and these takings
did not count towards the opening weekend.
* Current estimate

Weekend Commencing 14th December (Week 6)
"Skyfall" had resided at #1 at the US box-office for
the previous 10 days in the run-up to this weekend despite having
been on release for a month and other major films such as "Twilight" and "Lincoln" competing.
The tent-pole release of "The Hobbit" on Friday meant
it would quickly be moved out of the top spot this weekend. But
Peter Jackson's first of three parts Tolkien adaptation could
not beat 007's opening weekend this year as "The Hobbit" only
took $84.8m, almost $4m short of "Skyfall"s record.

Despite being released in 500 more screens than "Skyfall" in
its opening weekend, and higher ticket prices for 3D, "The
Hobbit"s
performance is likely to have been affected by poor reviews and
much criticism
of its use of the new 48 frames per second digital format. Jackson's
film is lingering at 60% on review aggregator Rotten Tomatoes,
whilst "Skyfall" is still riding high at 92%. 3D screenings
of "The Hobbit' accounted for approximately
50% of its box-office take, so attendance would be considerably
lower than "Skyfall" even if it had matched the dollars.

"Skyfall" took $1.82m on Friday
(down 41% on the same day last week), $3.04m on Saturday (down
39%) and $1.69m on Sunday (down 35%) for a total three-day
weekend of $6.55m landing (narrowly) behind "Lincoln" ($7.0m)
and "Rise of the Guardians" ($7.1m). "The Hobbit" finished
up with $84,617,303.

The number of engagements for "Skyfall" fell to 2,924
in its sixth week. "Skyfall"s US & Canada box office
now stands at $272.3m, and looks set to head north of $290m
domestically by the end
of the year.

Weekend Commencing 21st December (Week
7)
"Skyfall" has proven that James Bond has better legs at the US box
office than the "Twilight" franchise as the latest 007 adventure
has overtaken the box-office haul of "Breaking Dawn Part 2" after
49 days on release. 007 is pulling in more than double the vampire's take every
day at the box
office
this week, and has been rewarded by theatre
owners by keeping more screens 2,365 versus 2,000.

This weekend, "Skyfall" added another
$4.7m, taking the domestic tally to $279.97m. The film slipped
-28.3% from #4 last week to #8 due to the number of new releases.
Sony did not release daily figures for Christmas Eve and Christmas
Day, but the combined take for those two days was an estimated
$2.4m. The domestic total currently stands at an estimated $285,025,000
and is the 4th highest grossing film of the past year in the
USA and Canada.

Weekend Commencing 28th December (Week
8)
After two months on release, "Skyfall" slipped out of the domestic top 10 for
the first time, falling from #8 to #11 with an estimated weekend haul of $4.6m.
Despite losing 728 screens to 1,637 engagements, the weekend is only 2% down
on the previous week. The holiday season typically attracts non-regular cinema
goers who take advantage of the Christmas period to catch up on movies, and
this has no doubt helped Bond maintain its pace against the slew of new releases.
Indeed, going by per-screen average takings, it would be back at #8.

The current USA & Canada total stands at an
estimated $289.6m as 007 rings in the New Year. By early January
it is set to cross the $300m mark, beating even the wildest industry
projections.

Weekend Commencing 5th January (Week 9)
In the run up to the weekend, "Skyfall" enjoyed $1m+ hauls on Monday
and Tuesday. But week 9 saw 'Skyfall' drop to #13 in the US &
Canada weekend box-office
with
a take
of $3.07m
(a
22%
drop
on
week
8) over
1,307 screens
(a drop of 330), bringing the domestic haul tantalizingly close
to $300m at $296.8m.
It
will
certainly
break the $300m by the middle of January. But with a
slew of new Oscar contending releases due next week, there will
likely
be
a sharp fall off for mid-week business going forward.

Weekend Commencing 11th January (Week 10)
The inevitable slide down the charts began this week due to some
high profile new releases and Sony's Oscar favourite "Zero Dark
Thirty" going wide. Each mid-week day scooped under $250k for
the first time. At #17, "Skyfall" took $1.57m (down 48.9%) over
the weekend across 823
screens
(a drop
of 484
from
last
week).

If the previous two Daniel Craig 007 films are
anything to go by, Sony will probably pull the movie from distribution
when the daily take drops to below $50,000, but that may take
a couple more weeks yet.

Weekend Commencing 18th January (Week
11)"Skyfall" dropped to 20th at the US & Canadian box office
with a weekend take just shy of a million ($969,241) on 507, a
drop of 316 since the week before. On Sunday night, actuals put
the domestic haul at $300,856,315 - nearly
double
that of "Casino Royale" and "Quantum of Solace". "Skyfall" is
now the 41st highest grossing film at the US box-office of all
time.

Weekend Commencing 25th January (Week
12)
Studio estimates from Sony are not available for "Skyfall", but it is expected
to haul somewhere in the region of $400,000 (roughly the same as its 4-day
week day run) after 77 days on release and a rapidly shrinking screen count.
"Casino Royale" started to disappear from mid-week screenings after the same
time on release, switching to a limited weekend only screenings. But as the
"Skyfall" Blu-Ray and DVD is coming out on February 12th, there
will just be days between its last screening and it hitting store
shelves.

Weekend Commencing 1st February (Week
13)
For the first time since release three months ago, 'Skyfall'
did not screen mid-week. This is typical of a major release
as it runs its final lap at the nation's cinemas. For its 13th
weekend, and last before the film is available On Demand (iTunes
and Amazon Instant launched on February 4th), "Skyfall" still
pulled in $526,926 across 425 screens and fell just one place
to #23. With the DVD & Blu-Ray retail launch on February 10th,
next weekend is probably the last before Sony pulls it from
distribution.

Wrap Up
'Skyfall' completed its run at the US & Canada on Sunday 24th
February, after the Blu-Ray and DVD had been released. It was
the first time a Bond film has been released on home video
whilst still on its original theatrical
run. The film finished its run holding these records:
#1: James Bond Film Unadjusted
#1: James Bond Film Adjusted
#7: All Time Worldwide
#40: All Time Domestic

Daniel Craig will
be returning as the legendary British secret agent, alongside Judi
Dench as "M", with Sam Mendes directing a screenplay written by Neal
Purvis, Robert Wade and John Logan. The cast will also include Bérénice Marlohe,
Javier Bardem, Naomie Harris, Ralph Fiennes, Albert Finney and Ben Wishaw.
The film will shoot at Pinewood Studios and on location in London, England;
Scotland; Shanghai, China and Istanbul, Turkey.

It will be the longest gap between Bond movies without
a change in the lead role. In addition, 2012 marks the 50th anniversary of
the EON Productions series of James
Bond films.