Even incremental improvements in small business strategy have a positive impact on profitability.

The following are some of the critical factors to consider to increase your conversion rates, meet your business goals and objectives, and generally improve your overall performance.

Be a value-driving business

Focus on driving maximum value for your customers. Don’t confuse value with price. While pricing does matter, value is related to ROI (from the perspective of the customer) and not price.

Optimize your sales process

This means increasing conversion at every step in your sales funnel. If 5% more website visitors become leads, and 5% more leads take a detailed look at your product or service, and if 5% more of those people become customers, the cumulative effect on your business is significant.