"My goal is to give the fans what they want," promoter Brian O'Connell told Billboard. "We're building this with their input through Twitter and Facebook. It's a music festival, and it's a camping festival. We'll provide all that, and the fans are going to do the rest of the work. I want them to go to a place and be able to afford it."

Watershed fest, which takes place at the Gorge Amphitheatre (150 miles east of Seattle), begins on August 3; tickets go on sale May 5.