Google's search app on Android and iOS gets an algorithmic news feed of articles, videos, and other links; feed allows topic follows and other customizations

As the late, great Dr Seuss once said, “there is no one alive who is you-er than you.” At Google, we know this statement is truer than true. Sure, we all have many things in common, but none of us has quite the same mix of passions, interests and goals as the next person. And, while we each keep up to date on the things that matter to us in different ways—social media, news apps, talking to friends—it’s hard to find one place to stay in the know about exactly what matters to you. Today that’s changing.

People have long turned to Google to get answers, learn about the world, and dig deeper on topics they’re passionate about. Today, we are announcing a new feed experience in the Google app, making it easier than ever to discover, explore and stay connected to what matters to you—even when you don’t have a query in mind.