Comments - Why Dealerships Struggle: Part 1 - Automotive Digital Marketing ProCom2016-12-09T15:30:51Zhttp://www.automotivedigitalmarketing.com/profiles/comment/feed?attachedTo=1970539%3ABlogPost%3A517771&xn_auth=noGood for you, dealerships sho…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5203662014-02-24T16:18:51.807ZAlexander Lauhttp://www.automotivedigitalmarketing.com/profile/AlexanderLau
<p>Good for you, dealerships should wake up and use your services. VERY SMART! :-)</p>
<p>Good for you, dealerships should wake up and use your services. VERY SMART! :-)</p> There is a lot of truth to th…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5205952014-02-24T16:16:14.492ZMark Tewarthttp://www.automotivedigitalmarketing.com/profile/MarkTewart942
<p>There is a lot of truth to that Alexander</p>
<p>There is a lot of truth to that Alexander</p> Great!
Frankly, I think your…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5204972014-02-24T16:12:04.421ZAlexander Lauhttp://www.automotivedigitalmarketing.com/profile/AlexanderLau
<p>Great!</p>
<p>Frankly, I think your service is A LOT more important than most in these waters. Have the wrong people managing your processes and your dead before you take your first step.</p>
<p>We can sit here and talk about how great SEO, social media, etc. is (and we do), but if you've got <strong>dummies</strong> running those processes or measuring those processes through 3rd party services, you've got BIG problems.</p>
<p>Sadly, I think that's typical. </p>
<p>Great!</p>
<p>Frankly, I think your service is A LOT more important than most in these waters. Have the wrong people managing your processes and your dead before you take your first step.</p>
<p>We can sit here and talk about how great SEO, social media, etc. is (and we do), but if you've got <strong>dummies</strong> running those processes or measuring those processes through 3rd party services, you've got BIG problems.</p>
<p>Sadly, I think that's typical. </p> Good points Alexander. Hiring…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5204252014-02-24T16:07:03.146ZMark Tewarthttp://www.automotivedigitalmarketing.com/profile/MarkTewart942
<p><span>Good points Alexander. Hiring is part art and part science. There is never a magic potion fix and that is why you have to work at it everyday and work from wants not just needs. I find that most dealerships do not have a strategy so it does not get better. We are not an HR or recruiting company. We are trainers and consultants and we do provide our clients with solutions so they can do a better job in these areas.</span></p>
<p><span>Good points Alexander. Hiring is part art and part science. There is never a magic potion fix and that is why you have to work at it everyday and work from wants not just needs. I find that most dealerships do not have a strategy so it does not get better. We are not an HR or recruiting company. We are trainers and consultants and we do provide our clients with solutions so they can do a better job in these areas.</span></p> Having the right people with…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5203592014-02-24T14:20:26.409ZAlexander Lauhttp://www.automotivedigitalmarketing.com/profile/AlexanderLau
<p>Having the right people with the right 'know-how' is an extremely part of any business model. However, let's not sit around and act as if there's some magic potion to be had, an elixir to fix all HR problems. It's not easy for dealerships to define what they need, when they themselves are unaware of talent in their areas. Yes, the resources you've mentioned are a given for HR groups, but that DOESN'T mean they themselves understand whom to interview or hire and what they should be paying…</p>
<p>Having the right people with the right 'know-how' is an extremely part of any business model. However, let's not sit around and act as if there's some magic potion to be had, an elixir to fix all HR problems. It's not easy for dealerships to define what they need, when they themselves are unaware of talent in their areas. Yes, the resources you've mentioned are a given for HR groups, but that DOESN'T mean they themselves understand whom to interview or hire and what they should be paying them.</p>
<p>It would be great if you were to provide benchmark data on all positions and talent levels. Is that part of your solution?</p> Thanks Ralph. I have shared t…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5203942014-02-24T02:44:40.893ZMark Tewarthttp://www.automotivedigitalmarketing.com/profile/MarkTewart942
<p>Thanks Ralph. I have shared tons of recruiting and hiring information with clients over the years but I can say that I have failed in instilling the importance. Recruiting, hiring and training are simply the missing elements of our business. I am not sure we do a better job now than was done 20 years ago. If auto dealers do not wake up to the importance of this, they will again face serious threats from outsiders who see an opportunity to change the game. Change or be changed.</p>
<p>Thanks Ralph. I have shared tons of recruiting and hiring information with clients over the years but I can say that I have failed in instilling the importance. Recruiting, hiring and training are simply the missing elements of our business. I am not sure we do a better job now than was done 20 years ago. If auto dealers do not wake up to the importance of this, they will again face serious threats from outsiders who see an opportunity to change the game. Change or be changed.</p> Thanks Brian. Leaders create…tag:www.automotivedigitalmarketing.com,2014-02-24:1970539:Comment:5202662014-02-24T02:41:26.601ZMark Tewarthttp://www.automotivedigitalmarketing.com/profile/MarkTewart942
<p>Thanks Brian. Leaders create culture and environment. If those are bad you will not retain people. A integral part of culture and environment is strong and frequent communication and interaction. In stores with high turnover you find a we vs. them mentality and a huge void in communication and positive interaction which creates bad culture and environment. You are right my friend.</p>
<p>Thanks Brian. Leaders create culture and environment. If those are bad you will not retain people. A integral part of culture and environment is strong and frequent communication and interaction. In stores with high turnover you find a we vs. them mentality and a huge void in communication and positive interaction which creates bad culture and environment. You are right my friend.</p> Mark, thank you for the insig…tag:www.automotivedigitalmarketing.com,2014-02-22:1970539:Comment:5201392014-02-22T23:22:26.027ZRalph Pagliahttp://www.automotivedigitalmarketing.com/profile/RalphPaglia
<p>Mark, thank you for the insights shared in your post... It is amazing to me that so many car dealers do not use any of the many low cost and easily accessible online qualifying tools, assessments and testing resources... As any dealer who has worked for me knows, when it comes to positions in the sales department, I recommend <a href="http://www.hirethewinners.com" target="_blank">Hire The Winners</a> and their online PRE-INTERVIEW evaluation system which uses a video role playing scenario…</p>
<p>Mark, thank you for the insights shared in your post... It is amazing to me that so many car dealers do not use any of the many low cost and easily accessible online qualifying tools, assessments and testing resources... As any dealer who has worked for me knows, when it comes to positions in the sales department, I recommend <a href="http://www.hirethewinners.com" target="_blank">Hire The Winners</a> and their online PRE-INTERVIEW evaluation system which uses a video role playing scenario process. The idea of screening applicants BEFORE they come to the dealership for an interview is critically important. Screening tests done after interviews are completed are sort of like closing the barn doors after the horses have run off...</p>