Segmentation

The world is a fragmented place. We can help you hone in on the segments that matter to you.

Who is my Most Valuable Consumer?

That’s what every business needs to know, and, while there are plenty of potential customers, it seems they all want something different. With 1.2 billion people, 28 states, 7 union territories, and 22 official languages, where do you start? How do you identify your consumer? What makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.

That’s where our segmentation solutions come in.

We track billions of data points from a host of sources, and from that, we can help show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map.

You can put this information into action regardless of your industry. For example, will your store be more successful in the nearby shopping mall, or would you be better off setting up shop across town? Who is your competition for the people you care about most? Where are the gaps in your market? To what type of advertising do consumers react best?

Our segmentation solutions answer these questions in as much detail as you want. We can give you aggregated and customized demographic data to understand geography based on region, state, neighborhood, block-by-block and any level in between.

We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to rapidly evolving desires.

Once we’ve created a plan together, we’ll give you the tools to measure its effectiveness. Consumers are evolving at light speed, but by analyzing the success of your marketing in real time, we can make in-flight adjustments that can save millions in ad spend from mismatched campaigns.

We understand that consumer focus is critical to everyone’s success; let’s work together to put big numbers on your bottom line.

You shouldn’t have to guess who are your most valuable customers. Our segmentation solutions can identify who they are, how to reach them and how to meet their needs.