Athleta Kicks Off Fashion Week With a Mega Watt Show

Active apparel line Athleta is a favorite here on the blog but, yesterday they gave a high powered presentation that left me powered up for fashion week.

Entitled Crush of Adrenaline, Athleta made its fashion week debut incorporating varying forms of high level, high impact movement such as modern dance, parkour, aerobics and break dancing. Choreographed to epic precision, the soundtrack included tunes by Beyonce, Ariana Grande and a few other notable Top 40 artists. The punctuated movements by the performers showcased the fashion forward functionalism that defines the Athleta brand. Narrowing in on the empowerment of women, the varying definitions of fitness as well as putting the fun in fashion, Athleta's first Fashion Week was one of the best presentations I've seen in my ten plus years of attending.