This industry moves at a very fast pace!! As an architect you need to keep yourself up to date with new recommendations, standards, practices, technologies, etc. to be able to provide that "extra" to your clients. One thing I can tell though, is that the whole industry is moving towards more robust experiences that connect users across their devices, making our jobs as architects to think outside the box and consider everything that the user will be focusing on, mobile phones, smart tvs, tablets, smart watches, etc.