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Finally. 24 hours after the majority of our Championship rivals, Brentford get the chance to get back into action. And what a test it will be, against league leaders Brighton and Hove Albion. Although, of course, that should now read ‘former’ league leaders after Newcastle United regained top spot on Saturday.

With third place Reading also picking up a point yesterday afternoon, the pressure will be on the Seagulls to really go for broke. Brentford, of course, will be looking to build upon Tuesday night’s tonking of Aston Villa. We looked at the forthcoming challenge in the previous column which you can find here.

However, today I wanted to mention the Football v Homophobia (FvH) campaign. Don’t worry, this is no attempt at cod moralising or patronising anybody. The last thing anybody needs, the LGBT community especially, is an article that goes all preachy.

Yet with February being designated the international month of FVH, today’s game with Brighton has been selected in support of the campaign. You can read more about this on Brentford official where the article notes that as many as 72% of fans have heard homophobic abuse at football matches.

Thankfully, and as we’ve mentioned many times before, at Brentford this would seem to be very much the exception rather than the rule. Aside from an odd incident at Newcastle United this season from a few of the visiting fans, this isn’t anything I’ve encountered before. Home or away. It’s just one of the many reasons I’m glad I can bring my son,family and friends to Griffin Park.

And so, despite no real issue of homophobia at Brentford, the club continue to back the campaigns and make all the right noises. We support the rainbow laces promotion, print the statements on the website whilst the excellent matchday programme will, no doubt also contain similar messages today. Likewise, we also have the @LGBT_Bees group on Twitter who are well worth a follow.

Harlee Dean shows his support earlier in the season

Yet, equally, it does sometimes feel a little bit like lip service and some clubs going through the mentions. That’s no disprespect to Brentford, who certainly push the right buttons, but more an observation about football in general. How do a club really nail their colours to the mast? Or, rather, their kit?

German club VfL Bochum have long been noted amongst supporters for their late 90s kits, which sported the rainbow colours so closely associated with the LGBT community on one half of the chest. Yet whatever the connotations of this colour scheme, this was no precursor to the FvH campaign.

Instead it was a case of taking sponsorship to Coventry City levels (the Sky Blues famously attempting to bypass football regulations by incorporating Talbot’s ’T’ directly into their early 80’s kit design). The rainbow colour scheme was actually that of club sponsors Faber, who ran the German lottery. However well meaning this shirt may be considered by the casual observer, it was chosen for nothing more than commercial gain.

The Bochum kit (with Faber logo inset)

But it did get me thinking. Why not introduce the rainbow colours to a shirt? Even just for one match ? Event specific shirts are hardly uncommon these days and it would be a wonderful way to bring awareness to a new level. Nobody could deny the that the Bochum effort got people talking, even if for the wrong reasons.

One can only presume that contractual / commercial reasons would probably get in the way of such an enterprise before it got off the drawing board. Yet if any club and Adidas wanted to lead the way in throwing their support behind the FvH campaign, then what a groundbreaking way to do it? Even if just by tweaking the colour scheme on the famous shoulder stripes?

Bochum have shown this could be done, albeit by accident. How about Brentford do it for real ?

I’d be proud to wear this or some similar variant. Even if it was for one night only.

Saturday afternoon sees Brentford host Birmingham City in front of what is sure to be a big crowd at Griffin Park. Will the Bees get back to winning ways? Can the Blues continue a run of form which has seen them climb to fifth in the Championship table? Will this one peter out to a draw as two normally tight defences come head to head?

Whatever the result, there is as much significance in matters surrounding the game as there is when Mr Madley (Andy, not Robert of Leyton Orient infamy) puts the whistle to his lips and blows to start proceedings at 3pm. It is Rainbow Laces weekend. A weekend where Brentford have joined forces with Stonewall to demonstrate that homophobia is unacceptable whilst making it clear that lesbian, gay, bi and trans people are welcome at every level of sport. And with apologies to the club for shamelessly lifting from their own article (which, if you’d like to read more, you can do so in full here in full here) thousands of people across Britain, from fans to players, will lace up this weekend as part of a UK-wide campaign to make sport everyone’s game.

It is an event that I gather the club have been planning since September, Captain Harlee Dean has already been pictured in the promotional photographs whilst the matchday programme features a quite wonderful piece of cover art. Hats off to the club for looking to innovate here. We’ve already had a fan designed front page feature on the award winning edition produced for the Barnsley game but this takes things to another level. Classy art and a campaign that, one would hope, all supporters can give their backing to. Great job to all in the media dept and the team behind the programme.

This is a subject we’ve looked at before, during ‘Football v Homophobia’ (FvH) month a couple of years ago. It is one that is close to my heart and primarily because prejudice and bigotry are a neanderthal attiude that would, frankly, be an insult to neanderthals. But, equally, for no other reason than for some years now the ever-evolving group of friends I watch The Bees with has included a couple whom, for months, I had no clue were in a same sex relationship. And why would it even matter? For me, it’s all about supporting my team with my friends.

What difference does it make to you? What difference would it actually make if the likes of Sam Saunders, Harlee Dean or anybody at our club were to tell you they were lesbian, gay, bi or trans? To be quite honest one or all of them might be. I just don’t know. And, frankly, I don’t care. Without wanting to get preachy, an individual’s sexual preference is a relevant to me as what they order off the menu at Nandos (the staple hang out of footballers after training, if social media is to be believed) . I neither know or, more importantly, care.

That isn’t meant to trivialise the issues faced by the LBGT community. Quite the opposite. I just genuinely don’t understand why other people get so hung up about it.

I’ve been coming to Brentford since the late 1970s and, thankfully, unless I am being horrendously naïve, homophobia isn’t an issue that usually rears its head on the terraces. My own son has been joining me at games for three seasons now and I love the fact that we have such an inclusive atmosphere at Griffin Park. If there wasn’t one, we wouldn’t be here.

That said, I’ve personally been witness to the odd incident this season whilst most people with eyes on the game or social media accounts will be aware that this is still a larger issue in football. Just look at the press surrounding the unsavoury build up to this year’s League Cup tie between West Ham and Chelsea.

However, the difference now is that whilst this may have been ‘the norm’ back in the 70s and 80s, people are realising that in the 21st Century it is just unacceptable behaviour. And, quite rightly, they are pushing back on it. Whether in as simple a form as asking fellow fans to hold back on the language or in a more sweeping statement such as the one made by the club in dedicating their programme cover to raising awareness. It is a wonderful gesture and, certainly, one publication I’ll be looking to pick up in or around the ground this weekend.