Michael Kritzer, who with designers from Habitco, wants to improve the way we wake up every morning, having stated, “The way we see it, waking with a standard alarm is pretty sadistic.” Their solution’s the Day Maker, that sees them take one of our modern day alarm clocks — our iPhones — packaging it in a manner that’ll make waking up a less laborious task. Turning the iPhone into a piece of toast, it goes into this well designed toaster of an alarm clock that has two docks, speaker and analogue clock. All you have to do is simply set your phone’s alarm, plant in to the Day Maker and you’re sorted. Sadly this is product isn’t available to buy yet — fingers crossed though. Watch the video for it below.