Why you need to dye your hair pink right now

It’s not just fishtail brows or lavender eyelids that get us a-gossiping… when a trend is ripe for the picking, we pull up our sleeves and get involved.

Call it the Kim Kardashian effect, but the latest look that’s getting loads of likes on the ’gram? Pink hair. Yup, that’s right, the world’s gone crazy for bubble-gum-pink hair. You know, the kind you’d find on the My Little Ponies you used to play with back in the day, but a whole lot cooler.