Good Nine

“When Xuefeng ‘Eric’ Zhang approached us to design a label for export to China, we asked him to tell us a little about him so we could create something personalised that would engage and resonate with the consumer” said Derek Butler of Black Squid Design.

His response was as unexpected as it was thoughtful: “When I was younger, I had a dream. I was in the schoolyard in China. I was surrounded by lots of cold concrete, I was by myself and I felt very alone. When I awoke from my dream, there was a full moon creating a soft, warm light from its glow. I felt safe.”

Using this heart-warming story, we designed a label for Good 9, printed with glow-in-the-dark ink so that no-one feels alone when drinking this wine – no matter where they are.