Power of Localization: How Language Helps Market Your App Globally?

Language has the power to persuade and make people take action. In mobile app marketing, native language plays an inevitable role to communicate and convince customers about the goodness of a product or service.

A countless number of new mobile apps are being launched in Apple App Store and Google Play Store every single day. Think about it! If these apps are not localized, how many local users will actually use them? Will it ever make it to the leaderboards without catering to the local audience?

Top grossing apps like Facebook, WhatsApp, Instagram, etc. all provide multilingual capabilities. Without local language translation, these apps cannot strike a chord with their local users.

App localization goes a long way in helping a mobile app capture the target market. Right from the language to symbols, icons and even time or currency formats, everywhere on the app screen, language plays a key role. In fact, it is the only thing which connects the user to the app virtually.

If you thought an app in English is good enough to reach the global markets, think again. At least 72% of mobile app users are non-native English speakers. If your app is translated to Spanish and Chinese along with English, then you have reached more than half of world’s app users.

There are even more benefits to translating your app description to a local language. It makes it easy for the first-time users to understand what your app does and how to use it before they make a decision to download it. It also strikes a chord with native app users since it is in their own local language.

Are these the only steps to lead the apps chart? No! There is one more thing that you can do to make your app successful. The company website, it’s blog, social media handles and even marketing campaigns should be translated into native languages.

Like we said before, language has an indescribable translation power. Doesn’t it?

Translate By Humans is a professional human translation service providing startup. They use the power of language. They have put together a detailed infographic that explains the role that language plays in making an app popular and successful.

Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.

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