Comments (11)

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@nemesis: do prescription glasses offer any other benefit? The product is what it is, so until prescription glasses come with x-ray, heat vision and zoom lens options, I commend the team for discovering a unique way to express a usual benefit.

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

@nemesis: do prescription glasses offer any other benefit? The product is what it is, so until prescription glasses come with x-ray, heat vision and zoom lens options, I commend the team for discovering a unique way to express a usual benefit.