Lupe Fiasco

Ricardo DeAratanha / Los Angeles Times

Darren Romanelli, left, is the new "brand ambassador" for skater and rapper Lupe Fiasco, who was discovered by Jay-Z, nominated for three Grammys last year and has a "secret" project in the works with with Kanye West and Pharrell.

Darren Romanelli, left, is the new "brand ambassador" for skater and rapper Lupe Fiasco, who was discovered by Jay-Z, nominated for three Grammys last year and has a "secret" project in the works with with Kanye West and Pharrell. (Ricardo DeAratanha / Los Angeles Times)

Darren Romanelli, left, is the new "brand ambassador" for skater and rapper Lupe Fiasco, who was discovered by Jay-Z, nominated for three Grammys last year and has a "secret" project in the works with with Kanye West and Pharrell.