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mmChannel and Unkasoft become partners in 2009 and this one of their latest deals – providing free mobile games to MVNO simyo in Spain.

From the press release:

‘In-game advertising will be the most effective format in mobile marketing thanks to the interaction with the consumers’, Juan Antonio Muñoz, Unkasoft founder.

What we think?

This is brilliant news for Unkasoft and mmChannel getting into the MVNO business is crucial. But more than that simyo’s target market is the affordable consumer type that will simply love free mobile games. They will view this as a benefit to the service keeping them loyal to simyo and ensuring more ad-funding services come to play.