Thursday, January 22, 2015

12424: Young Lions, Old Concept.

This Cannes campaign from Koenig & Partners in Ecuador inadvertently underscores the problem with awards shows; that is, the participants appear to be exclusively White (although maybe the individuals depicted were intended to be Ecuadorian). The heavy references to Caucasian-Eurocentric history extend the exclusivity. Hell, recognizing Young Lions is technically exclusionary too—and the pierced and tattooed characters are so contrived. To top it all off, it’s another example of award show advertising that doesn’t deserve to win an award.