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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

Does your venue have a blog, YouTube channel or post on social media? Then you know it can be a great way to raise awareness, get people excited about your events and sell tickets. But do you know how effective your content is at doing all those things?Not if you don't track it.HubSpot recently outlined 10 ways you can measure the effectiveness of your content. Check it out below:Read More: Your Toolbox for Creating Great Arts Social Media Content ...

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009. Read Part II here.]Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying.• The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the...

Not all customer service saves lives. But good customer service can certainly boost business.Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle.Not all customer service...

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

OK, so we’re not really doing TEDxBroadway: The Musical! But we are doing TEDxBroadway this year, and we’ve got great music lined up for Tuesday, February 27, 2018. Make sure you get your tickets now.If there were a TEDxBroadway OCR, we’d be first in line when it dropped. Take a look at a few of our “Greatest Hits.” • Long before Dear Evan Hansen hit Broadway and even opened at Arena Stage, we were fortunate to have Benj Pasek and...

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...