How to target the games market? Take a tip from Hollywood

With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But how best to target a notoriously fickle market?

How to target the games market

With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But how best target a notoriously fickle market? Some of the top games guys let us into their secrets.