Dane Decor Rebrand | The Next 40 Years

Over time a brand evolves and sometimes requires a fresh and
creative approach. Dane Decor teamed up with a leading Philadelphia-area marketing agency to rebrand its stores.

Taking advantage of the latest marketing methods, store merchandising, and their curated furniture collections from around the world, Dane Decor is poised for its next four decades as Philadelphiaâ€™s resource for Modern, Contemporary, and Scandinavian furniture.

For DesignPhiladelphia the Old City store will feature vintage Marimekko fabrics, new chairs from Ekornes of Norway, and custom-designed chairs from IFDAâ€™s TAKE A SEAT Design Exhibition.

A Designer Chair Raffle will occur during DesignPhiladelphia with
a chance to win a StresslessÂ® City or Metro Chair with proceeds
going to the American Heart Association.

This event is featured on designfeed, the official blog of the DesignPhiladelphia Festival. Read more here.

Who’s Coming

Dane Decor
315 Arch Street

Presented By:

Established in 1973 by Gloria Hamilton, Dane Decor began
importing Scandinavia furniture and accessories in the age of
Scandinavian Modern. Today, there are two storesâ€”one in Old City Philadelphia and one in Downingtown.