WACO, Texas - Fans attending football games at McLane Stadium this fall will have a new option for in-game comfort, as IMG College Seating introduces the Baylor Bear Chair program to Baylor football season ticket holders. Season ticket holders can now reserve a Bear Chair prior to the season and have it installed at their seat location for the entire year for a limited-time introductory rate of $40.00. The rate will increase to $45.00 after July, 31 2014 and to $50.00 after the first home game.

The Bear Chair Program features two chair models sure to accommodate any Baylor fan's needs. The Premium Flexback features three inches of foam cushioning on bottom seat area and two inches of padding along the back of the chair, providing relief from hours of sitting on unforgiving bleachers. This updated design allows the padded back section to conform to the contours of fans backs through the elimination of the crossbar along the top.

IMG College Seating is also proud to introduce the Bear Chair MVP Seat model for areas of the stadium that feature fold-down style seating. The MVP Seat features two-inches of foam cushioning for both the seat and the back of McLane Stadium's fold-down seating areas, providing an upgrade to a fan's game experience.

Both chair designs will be green in color and emblazoned with the Baylor logo. For more information on Baylor Bear Chairs, please visit www.bubearchairs.com or call 1-844-359-2293.