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PURR BY KATY PERRY FRAGRANCE LAUNCH

Last December 10 was the official launch date of Katy Perry's first fragrance - Purr. Held at SM Makati, the event was graced by young and hot celebrities from two of the biggest local TV stations here in the Philippines. Of course with the presence of celebrities, one wouldn't wonder why there's a mob of press people covering the event and that includes us - (just a) handful of bloggers.

Alright, alright. I know what you're thinking. Why launch the fragrance just now? Well let me ask you this in return… Why not? It's better late than never right? As far as I know, Purr was officially launched in the US late 2010 and was introduced at countries outside America early 2011 and finally, reaching our shores just recently. Of course, we have to understand that when it comes to products such as this, the Philippines is always behind (but not that far behind). Thank God for companies like Prestige Brands Philippines on making an effort of bringing in fragrances to make us closer to the stars or at least smell like them!

More about Purr by Katy Perry on my upcoming posts.

Thanks Prestige Brands for the invite! See you next year for the launch of Meow!

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