About MIMS

Established in 1963, MIMS is a multi-channel provider of drug information, medical education and services connecting healthcare communities. Our work empowers healthcare professionals to improve patient outcomes by facilitating knowledge exchange and better decision-making. Today, MIMS is present in 13 countries across Asia Pacific with approximately two million healthcare professional subscribers to its drug & resource portal, digital and print publications.

‘Serving healthcare professionals in Asia Pacific for over 50 years, MIMS is committed to providing tools to meet physicians' needs in their daily practice and supporting their lifelong learning’

Insightful. Progressive. Engaging.

Group Management

Yasunobu Sakai

Chief Executive Officer

Yasunobu Sakai is the chief executive officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd.(SMS Co. Ltd.)

Yasunobu Sakai is the chief executive officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd.(SMS Co. Ltd.)

As CEO, Yasunobu leads a management team that works to deliver the company’s mission to empower healthcare communities to improve patient outcomes. Under his leadership, MIMS is building a progressive path to develop innovative digital solutions for healthcare publishing and knowledge sharing among industry professionals across Asia.

In 2000, he began his career at Accenture in Tokyo, specialising in supply chain management and later, operations management for multinational clients.

In the following years, he worked in various upper management positions at Tanita Corporation where he played a key role driving global, commercial and government accounts while building partnerships with Japan’s leading businesses such as Toshiba, Sharp, Fujitsu and Kirin.

Yasunobu went on to become President and CEO of Tanita HealthLink Corporation in 2008, responsible for steering the healthcare division business to launch three new business units and several cloud based digital solutions.

Following his successful tenure, Yasunobu moved to Singapore from Japan to lead MIMS. Pte. Ltd. in 2015.

Yasunobu holds a Bachelor of Science degree in Management with a major in Finance & Information Systems from State University of New York.

Masaki Takahata

Chief Financial Officer

Masaki Takahata is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal as Chief Financial Officer.

Masaki Takahata is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal as Chief Financial Officer.

Masaki began his career at KPMG AZSA LLC as an auditor responsible for multiple MNC clients in Japan. As a management consultant, Masaki’s high order of professionalism, industry insight, local knowledge and hands-on approach accomplished multiple successful turnarounds for corporations in his portfolio.

In 2013, Masaki expanded his role and responsibilities at SMS Co,,Ltd. He led several teams involved in corporate planning, investor relations, mergers & acquisitions as well as business process re-engineering in implementing ERP systems. He later successfully spearheaded acquisition of MIMS and later moved to Singapore to join the MIMS team.

Masaki is a Japanese Certified Public Accountant and holds a degree in economics from Tokyo University.

She began her career in MIMS in 2005 and has over 10 years of experience in healthcare media and marketing, encompassing product development and management, business development, content marketing, and publication management.

She holds a Masters of Business Administration from California State University and a Bachelor of Science in Biological Sciences from the National University of Singapore.

Tomo Nagahiro

Chief Operating Officer

Tomo Nagahiro is Chief Operating Officer for day to day leadership and general management of regional business activities and development.

Tomo Nagahiro is Chief Operating Officer for day to day leadership and general management of regional business activities and development.

He began his career with Mitsui & Co. in 1999 in Japan where his role primarily involved driving global sales, business development and strategic planning in the chemicals and healthcare business divisions. Tomo’s experience was further enriched with cross-cultural exchanges for petrochemical products sales to India on behalf of a Kuwaiti company.

His international experience continued to expand in 2013, when he moved to Singapore to lead multiple projects, mergers and acquisitions with Asia’s largest healthcare group, IHH Healthcare Bhd. As part of Mitsui’s acquisition of MIMS, Tomo joined the leadership team where he now guides the organisation through its many significant business operations transformations across Asia Pacific.

Tomo is law graduate from University of Tokyo and holds an MBA from Kellogg School of Management."

Caroline Walters

People & Culture Director

Caroline Walters is Director of People & Culture. Over the years, she has worked across diverse industries and geographies. Originally based in London, Caroline moved to Singapore for four years and now based in Australia.

Caroline Walters is Director of People & Culture. Over the years, she has worked across diverse industries and geographies. Originally based in London, Caroline moved to Singapore for four years and now based in Australia.

Caroline Walters is Director of People & Culture. Over the years, she has worked across diverse industries and geographies. Originally based in London, Caroline moved to Singapore for four years and now based in Australia.

She is responsible for strategic Human Resources delivery across the Asia Pacific region and has a proven track record for creating and implementing HR strategies that add value and address the company’s strategic and commercial challenges. Caroline is proactive in building long lasting relationships with key stakeholders and networking to better understand business needs whilst maximising the impact of strategic HR initiatives.

Her earlier role includes experience at the Virgin Group head office under Richard Branson in London. Having experienced the heart of an incredibly exciting forward thinking employee focused business empire, she has made that part of her DNA and strives to build that progressive culture at MIMS to enhance the employee experience.

Leveraging on our extensive reach and connection to healthcare professionals gives our clients an edge in targeting the right audience. By integrating digital strategies into your marketing mix, we create synergy and better ROI.

MIMS: Our History

MIMS Australia has been publishing medicines information since 1963. The acronym, MIMS, was derived from the original publication which was called Monthly Index of Medical Specialties.

1963

1969

1st edition of Drug Index for Malaysia & Singapore (DIMS) published.

Company renamed Havas MediMedia after acquisition.

1997

2001

Company renamed to MediMedia Asia after acquisition.

MIMS New Zealand founded.

Company renamed to CMPMedica after acquisition.

2004

2009

Asian Multimedia Publishing Excellence Award for use of digital technology at the Award.

Axio Data Group acquires MIMS from United Business Media.

2013

2015

SMS + Mitsui & Co acquires MIMS.

MIMS Australia acquires eHealthWise Services.

2016

1963

MIMS Australia has been publishing medicines information since 1963. The acronym, MIMS, was derived from the original publication which was called Monthly Index of Medical Specialties.

1969

1st edition of Drug Index for Malaysia & Singapore (DIMS) published.

1997

Company renamed Havas MediMedia after acquisition.

2001

Company renamed to MediMedia Asia after acquisition.

MIMS New Zealand founded.

2004

Company renamed to CMPMedica after acquisition.

2009

Asian Multimedia Publishing Excellence Award for use of digital technology at the Award.