INNOVATIVE We not only asked women what they wanted, we listened. As a team of women designing gear for other skilled women skiers and riders, we know what it feels like to aspire to improve, to hunger for the long lasting confidence and accomplishment that can only come from the mountain. We hold a deep belief that women aren't at a disadvantage when it comes to skiing and riding, and they don't need gear that is designed to help them compensate for a mythical deficit.

PERFORMANCE-DRIVEN Our skis and boards aren't short and soft. They aren't watered down versions of a man's. Unlike some traditional ski companies, we recognize that women's skis must be built for nothing but performance, and that a community of enlightenment, sustainability, and solidarity is a key ingredient that has been missing in the industry.

RESPONSIBLE We build the gear and the communities that unleash skills and expand opportunities. Coalition will donate 1% of all sales to projects and organizations that use the outdoors as a tool to empower women and build confidence. But that's not all. We also support female farmers in Kenya through the creation of a seedling farm, planting one tree for each pair of skis or board sold.