Making Video Brain-friendly

Conference Archive

FocusOn Learning 2016 Conference & Expo - June 10, 2016

Hans de Graaf

eLearning and Video Expert Dutch Knowledge Center for Online Learning

Video is all around us. But what does video
actually do to the brain? And are there best practices to keep in mind when you
use video for learning? A nice video is not always a good video for learning
purposes.

In this session, you will learn how the human
brain consumes, processes, and learns from video. Based on neurological
insights, you will learn the differences in the brain when using an animation vs.
a human presenter. You will learn what to do, and what not to do, when you want
to make a brain-friendly learning video, one that communicates most
effectively. Additionally, you will learn what you can do to keep your learners
watching until the end of the video.

In this session,
you will learn:

How your brain processes
images and videos

Which parts of your
brain are active when watching video

How to optimize your
videos to communicate more effectively to the brains of your viewers

Techniques to make
your “talking head” instruction videos more “human” and trustworthy

About the different
effects in the brain when using a cartoon or animation, compared to a human
presenter

Audience:Novice to advanced designers
and developers.

Technology
discussed in this session:YouTube, interactive video, and live
cameras (webcam, phone, or video cameras).

Handouts

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Session Video

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