Using the literature method and so on，in order to Jiangsu to carry out Chinese[2014]no.46 file as the research foundation，it analyzes the present situation of the sports industry structure in Jiangsu，analytic Jiangsu sports industry structure optimization strategy，put forward the optimizing the structure of the sports industry in the national provinces.The research shows that the structure of sports industry in Jiangsu is not reasonable，which shows that the proportion of sports service industry in sports industry is low.The strategy of optimizing the structure of sports industry in Jiangsu province is to promote the rapid development of sports service industry，to promote the transformation and upgrading of sports goods industry，to guide the healthy development of professional sports and to popularize the youth football.Revelation：combine multiple departments to strengthen the implementation of sports policies；Promote the development of fitness leisure industry and competition performance industry to improve the sports leading industry；Establish a long-term mechanism of football development to improve the team building of football reserve talents.