Professional Fundraising for Academic Leaders

Thursday, April 6, 2017, and Friday, April 7, 2017
Atlanta, Georgia

Summary

This comprehensive, highly interactive one-and-a-half-day workshop explores the essential roles that deans and other academic leaders play in helping donors and potential donors make significant contributions to the institution. Participants will focus on crafting and articulating a compelling Vision Story for their funding priorities. In addition, participants will:

- Explore the critical role organizational leaders play in development - Examine concepts of donor motivation - Learn the two-part process for donor development - Discover tools and techniques to help identify potential major donors and create macro and micro strategy for building commitment to the institution (department, project, program) - Examine an in-depth, tactical step-by-step process for conducting successful face-to-face meetings with donors - Explore concepts that turn "asks" into gains and strengthen donors' commitment and financial support