Best Business Books 2004: Index

The Future of Competition: Co-Creating Unique Value with Customersby C.K. Prahalad and Venkat Ramaswamy (Harvard Business School Press, 2004)Click here to purchase this book

Strategy Maps: Converting Intangible Assets into Tangible Outcomesby Robert S. Kaplan and David P. Norton (Harvard Business School Press, 2004)Click here to purchase this book

ManagementA Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Timeby Heike Bruch and Sumantra Ghoshal (Harvard Business School Press, 2004)Click here to purchase this book

Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Developmentby Henry Mintzberg (Berrett-Koehler, 2004)Click here to purchase this book

Predictable Surprises: The Disasters You Should Have Seen Coming, and How to Prevent Themby Max H. Bazerman and Michael D. Watkins (Harvard Business School Press, 2004)Click here to purchase this book

The U.S. Army Leadership Field Manual: Battle-Tested Wisdom for Leaders in Any Organizationby the Center for Army Leadership (McGraw-Hill, 2004)Click here to purchase this book

IT & InnovationThe Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Badby Michael A. Cusumano (Free Press, 2004)Click here to purchase this book

Does IT Matter? Information Technology and the Corrosion of Competitive Advantageby Nicholas G. Carr (Harvard Business School Press, 2004)Click here to purchase this book

Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativityby Lawrence Lessig (Penguin Press, 2004)Click here to purchase this book

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainabilityby Marco Iansiti and Roy Levien (Harvard Business School Press, 2004)Click here to purchase this book

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