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Jelli Debuts Spotplan Programmatic Buying Platform

BY Jelli ON March 12, 2014 IN

Jelli launches SpotPlan, a programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli’s ad platform. SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a web-based application. Read the full article »