Four retailers have signed up to take space at the new Broadway shopping centre in Bradford.

GENERAL MERCHANDISE

New retailers announced for The Broadway Bradford

12 December 2014 | by The Retail Bulletin

Four retailers have signed up to take space at the new Broadway shopping centre in Bradford.

Pakistan based womenswear brand Khaadi has chosen the centre for its flagship store in the North. This follows two successful openings in Westfield London and Westfield Stratford City, as well as a new store in Birmingham.

Rehan Syed, chief executive of Khaadi, said: “Bradford is one of the fastest growing cities in the UK and this is exactly why we’ve chosen it as the site for our first expansion in 2015. We believe our excellent range of products will cater to the diverse community in Bradford and will complement existing retailers already in the city. We are delighted to be opening a new outlet here and we are confident that this unique opportunity will be a great success.”

Retail analyst CACI has forecasted that retail spend will increase by 45% following opening of the Broadway to close to £1 billion and footfall in the city centre is expected to increase by nearly 40%. The new stores will benefit from the modern retail offering at the state-of-the-art development, including double-height frontages as well as the latest interior design.

Keith Mabbett, director of leasing at Westfield, said: “These new sign-ups to the Broadway highlight the widespread confidence among leading retailers in both the development and Bradford as an excellent city in which to invest. This new shopping centre will be a source of regeneration for Bradford and will encourage wider investment in the years to come.”

The Broadway development will create 2,500 new retail jobs on opening. Anchor tenants include Debenhams, Next and Marks & Spencer, as well as other major brands such as Topshop, New Look, River Island, Costa Coffee and Boots.

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