No one really understands why Electronic Arts decided to work with famous action director Michael Bay to direct the new Need for Speed: The Run trailer. The team at Black Box who worked on the title might know why, but the final product that was released is actually quite good.

The trailer for The Run bears no resemblance to any of Bay’s movies, which we believe is a good thing. On the other hand, the just-released trailer presents a very cool, fast-paced look at the title that can best be described as sexy and gritty.

If the game lives up to the trailer, EA could have another hit on its hands for the Need for Speed franchise. Just think, almost two years ago EA was very concerned that their franchise was losing so much market share and their releases were stale and not selling. If The Run does well, it would appear that EA has turned things around and deserves kudos for doing so.