Naked Sea: Naturally Harvested Gourmet Mineral Dead Sea Salt

$60,129

1,284

We are producing a new gourmet salt that's healthy, natural, and tastes great. It's a modern twist on an ancient classic. Help us share it with the world.

Naked Sea Salt is the very first gourmet cooking salt from the Dead Sea and it has the richest mineral content of any salt in existence. It's also:

all-natural,

low-sodium,

harvested using traditional, sustainable methods,

free of chemical processing, additives, or refinement, and

blended with herbs and spices to create fifteen different flavors.

We are thrilled with the incredible results and the dedicated community we're creating on Kickstarter. To celebrate, we've partnered with The Spiceologist & Backer Kit to offer new rewards!
To answer the many requests we've received for a higher end sampler pack, we have teamed up with the Spiceologist Block™, a fellow Kickstarter-backed campaign (which successfully wrapped up earlier in August). Spiceologist Block™ handcrafts beautiful beech wood spice blocks that make your kitchen's spices and seasonings both easy to access and gorgeous to display. We are now offering a Spiceologist Block Sampler as a reward at the $150 level. The Spiceologist Blocksampler will include: a Spiceologist Starter Block and a full complement of NakedSea Salt's fifteen flavors. (if we reach our stretch goals, it will include the additional ones as well!)

The Spiceologist Block Gourmet Sampler

Mineral Depth

Salt from the Dead Sea contains thirty-two different minerals, twenty one of which are uniquely concentrated in this salt, in higher levels than in any other. All of these are important to your body. Minerals like: magnesium, calcium, iron, potassium, manganese, and zinc.

Not only does Naked Sea Salt have more minerals that any
other salt, it has these minerals in ten
times the concentrations found in refined table salt. Its closest natural competitor
is Himalayan Pink Salt. Naked Sea Salt has
three times more active minerals than even Himalayan Pink Salt.

Just Released Arum 24K Gold Salt!!!

Arum 24K Gold - The Salt of Kings!

This unique salt is based on the ancient forgotten traditions of preparing salt for Pharaohs and Kings who used to ingest gold believing it would increase their longevity and vitality. This is the richest salt for your dining table. We are offering a limited quantity of 200 grinders; you can pledge for this as an add-on to your existing award, by increasing the amount of your initial pledge.

See what the CEO of Abe's Market thinks of Naked Sea Salt!

Low-Sodium

However, it's not just the remarkably high concentration of
minerals that makes Naked Sea Salt unique. It’s also that the
presence of those minerals in the salt limits the percentage of sodium chloride
in each crystal. To learn more watch the video below:

Unlike other low-sodium products, Naked Sea Salt doesn't
compensate for its sodium deficit by amping up the percentages of
potassium-chloride alone; the wondrous Dead Sea waters create a salt with a naturally diverse and balanced array of minerals that results in in a lower percentage of sodium chloride in each salt crystal.

Incredible Flavor

We've mixed
the salt with spices and herbs to create fifteen gourmet flavors. Each
one has been tested and re-tested (and tested again, just for good measure)
with chefs, foodies, and other taste aficionados, to ensure just the right
balance of salt and season.

Some flavors are bold and exotic, like Sweet Orange & Chili,
Green Seaweed, Mint & Sun-Dried Tomato. Others dazzle as much with color as
taste, like Black Carbon-Infused or Velvet Plum Merlot.
Others still fuse the garden and the grinder, like Aromatic Rosemary, Old
English Dill, or Garden Spinach.

Like it hot? Try the Chili & Black Pepper. Like it smoky?
Try the Savory Slow-Smoked. For the Mediterranean in a pinch, sprinkle Kalamati
Olive or Mediterranean Garlic. For Eastern flair, grab Garlic & Ginger. Or, if
you're a classicist, choose the simplicity of Brilliant Crystal or Black
Peppercorn.

All-Natural

If we keep saying the word "natural" over and
over, it's because it's so important to us that Naked Sea Salt contains NO chemicals, additives, food
dyes, or artificial refinement of any kind. We harvest the salt from the Dead
Sea. All we add along the way are the spices and herbs that go into each flavor
(i.e., deliciousness, like rosemary, ginger, garlic, and dill).

Traditional Harvest

We're using harvesting methods that
have been around for centuries—the traditional and sustainable kind. The Arava Institute for Environmental Studies (AIES), a leading environmental organization committed
to water preservation and rehabilitation in the region, has worked with us to
ensure that our operations will have no
significant impact on the Dead Sea's water levels or surrounding environment.

Economic Cooperation

We're also committed to supporting the region economically.
Naked Sea Salt represents a joint venture
between Israelis and Palestinians, working together to share this product
with the rest of the world. We believe that economic cooperation can be a
powerful tool for peace and we want to do our part.

Historically,
salt comes in thousands of variations—different colors, different textures,
from places across the globe. Yet all we see in supermarkets is a product that
looks and tastes exactly the same.

That
white stuff you see everywhere? That’s refined salt. What most people are
sprinkling on their food is a salt that has been stripped of its mineral
content. It’s been heated, washed in chemicals, and laced with additives. In
other words: completely disconnected from the flavor and richness of natural
salt.

Why? Well, most of the salt that these companies refine and
sell doesn’t get eaten. It gets used in all kinds of industries, in deicing, in
chemical manufacturing, in the production of things like dye, rubber, and
detergent. After petroleum, salt is the second biggest chemical feedstock in
the world. And so what matters to those industries isn't mineral depth or
flavor, but isolating sodium chloride in its purest and cheapest form.

Just think about that for a minute: the salt that you’re
getting is made by companies who aren’t even thinking about you and your needs.
This is how we get stuck with the salt that fills the shelves today—bags and
cylinders and grinders of blindingly white crystals, devoid of minerals and
flavor, and loaded with artificial additives, like anti-caking agents, so the
salt doesn’t clump together.

But it’s important to remember: this kind of large-scale,
mechanized salt production is a 20th century development. For most of
recorded history, salt has been a natural, whole food, tied to a specific place
and way of life.

At
Naked Sea Salt, we are dedicated to bringing authentic, healthy salt back to
tables and kitchens around the world—improving the flavor of every day food and
naturally replenishing the minerals your body needs.

We
want every meal to contain an element of adventure. The gourmet flavors we've
created are not for the faint of heart. They're all about getting a modern,
creative twist out of an ancient, elemental mineral. We want to give your cooking
and seasoning new opportunities for boldness, intensity, and complexity,
changing the way you think about salt and putting a healthier alternative to
refined salt on your table, for you and your guests.

Two years ago, I completed an awareness-raising
project called Naked Sea to bring the world’s attention to the environmental
crisis facing the Dead Sea, where the water level is dropping every year. With
the help of Kickstarter and countless volunteers, I was able to commission
photographer Spencer Tunick to create an art installation at the Dead Sea. It
involved 1,200 participants and turned out even better than I had hoped,
attracting media coverage that reached over 500 million people. Soon after, the
Dead Sea earned designation as one of the world's top 10 natural wonders. To
see for yourself, visit http://www.kickstarter.com/projects/nakedsea/naked-sea-spencer-tunick-dead-sea-installation

During
the course of the project, I discovered a Palestinian salt field at the edge of
the Dead Sea. I became fascinated by the way they were collecting, harvesting,
and drying the salt. Why? Because not only do the traditional methods they use
preserve the Sea’s unique mineral content, they're also completely sustainable.

Later,
I met an Israeli food expert and together we started mixing the harvested salt with spices to
create a full line of gourmet flavors.

1) The results were delicious.

2) I learned what's in each crystal and how much healthier Dead
Sea salt is for your body.

3) I realized that I could continue to promote and give back to
the Dead Sea by bringing this product to the market globally.

I couldn't walk away. I left my high-tech
corporate job and decided I absolutely had to do everything I could
to bring Naked Sea Salt to life.

We've already
produced an initial batch of samples. We've extensively tested each new flavor
with leading nutritionists and chefs, and put a lot of hard work into
pre-production.

Abe's Market, the premier
online marketplace for
natural products, has partnered with us to fulfill orders of Naked Sea Salt. Fast Company has called them the "Amazon
of natural products" and they'll
make certain your rewards reach you quickly and reliably. They feel the same way we do about Naked Sea
Salt: it's natural and sustainable, high-quality, flavorful, and has the power
to make a real difference to our cooking, and even our lives.

We're now ready for
our first production run. Ten
thousand dollars is the minimum amount required to begin manufacturing that
first run.

We
have lots of other ideas we'd like to develop. If we exceed our
goal, we'll be able to:

extend our flavor line,

produce between five and fifteen additional secret new flavors
that we'd like to bring to market,

expand production on
liquid-based flavors like merlot, which require a unique process, machinery,
and know-how to bond the salt with liquids naturally.

Wow! What wonderful support! Thank you, everyone, for helping us reach this significant milestone so quickly. We are so grateful for your enthusiasm and support, and because of you... Naked Sea Salt is now a reality!!! So, what's next? Well, we have additional "Uber Premium" flavors that we really want to bring to market. However, they are also quite expensive for us to produce and manufacture. If you can help us reach our next milestones, we will be able to devote more resources to working on them and release them far ahead of schedule.

We are happy to announce our new stretch goals! To show our thanks for all your support, we've added additional rewards at each of our next milestones for all backers who have contributed over $15 to the campaign.

First Stretch Goal:
If we reach $50,000, all backers who have contributed over $15 will automatically receive two more Table Samplers, free of charge!

Second Stretch Goal:
If we reach $100,000, all backers who have contributed over $15 will automatically receive an additional three Table Samplers, free of charge! (That's now a total of five Table Samplers added to your original reward level—two from reaching $50,000 and three from reaching $100,000).

Third Stretch Goal:
Our dream is to reach $250,000. It's a big dream, we know, but we will be able to do a tremendous amount if we reach it!

If you can help us get there we will create a special set of commemorative containers. This beautifully crafted piece will be made available as an add on for those that want a special container for the salt and will include our "secret uber premium" flavors.

In addition, we also want to gather together some of the top chefs who have sampled the product (as well as some of our mothers who are incredible cooks) to create a special Naked Sea cookbook with tips and secrets for making incredible dishes with our salt. The book will be top-quality, full color, filled with pictures of all of the amazing dishes that can be created—something beautiful enough to sit on a coffee table, but useful enough to go in that drawer next to the stove! Some of the recipes will be really simple; others will be complex and adventurous. When it is ready, we want to be able to share the e-book version with you, our backers, free of charge, as a way to say thanks for all the help! Please tell your friends and family about our campaign and help us reach our next goals! We can't thank you all enough for your amazing support!!!

The rewards we've arranged will allow you to
be the first to try our line of products. Your feedback is important to
us—we're looking forward to receiving it! We promise to keep you updated every
step of the way. Through Kickstarter, we're not just hoping to put together a
product line, but a community. That's you. We are so grateful for your support
and ready to demonstrate our gratitude, by making some amazing gourmet salt.

We are thrilled with these incredible results and the dedicated community we're creating on Kickstarter. To celebrate, we've partnered with The Spiceologist & Backer Kit to offer new rewards!
To answer the many requests we've received for a higher end sampler pack, we have teamed up with the Spiceologist Block™, a fellow Kickstarter-backed campaign (which successfully wrapped up earlier in August). Spiceologist Block™ handcrafts beautiful beech wood spice blocks that make your kitchen's spices and seasonings both easy to access and gorgeous to display. We are now offering a Spiceologist Block Sampler as a reward at the $150 level. The Spiceologist Blocksampler will include: a Spiceologist Starter Block and a full complement of NakedSea Salt's fifteen flavors. (if we reach our stretch goals, it will include the additional ones as well!)

Is it kosher?

Yes.
It has two certifications. One from the Haifa Rabbinate and another from the
Badatz Chatam Sofer Supervision.

No. Iodine does not naturally occur in salt except in insignificant,
trace amounts. Iodization is a chemical process that today's refined salt
undergoes.

During
the twentieth century, when a large number of people were identified as
suffering from iodine deficiency disorders (IDD), companies began adding
iodine to commonly-consumed products. Though we no longer see iodized milk or bread,
iodized salt is still commonplace and for several reasons: 1) salt is extremely
cheap to iodize 2) most of the world's salt is manufactured by just a few big
companies, making it easy for iodization to be implemented 3) salt is universal;
everybody eats it.

A
small amount of iodine is important for health, and iodized salt is a valuable
part of the strategy to improve health in certain parts of the world. But
natural salt without iodine is not deficient, as iodine was never a nutritional
constituent of salt to begin with. It is only a relatively recent, processed
addition. Servings of iodine rich food, like kelp or vegetables grown in
iodine-rich soil, will easily meet the body's weekly iodine needs.

Can I choose any flavor for my rewards?

Yes, if your package allows it.
After the campaign is over we send out a Kickstarter fulfilment survey where you specify what rewards/flavors you want for your pledge, you'll specify which flavor(s) you want, depending on which
package you choose. Abe's market will then handle the fulfilment for us and ship the rewards.

What about bromide? I read somewhere
that the Dead Sea contains bromide.

When
Dead Sea salt is drying, bromide and other dense minerals naturally
"separate" and become washed back into the sea. Naked Sea Salt harvests only the upper crust of the salt, where the most
nutritionally valuable minerals reside. Bromide is left behind naturally (rather
than removed chemically). This is part of the secret to our amazing salt and
part of the value of harvesting salt carefully using traditional methods.

How much Salt is in the Sample Packages?

Between 20-30 grams (.7 - 1.0 ounces) in each pack

Have a question that's not listed here? Ask us
directly! Email your questions and concerns to us at info@nakedseasalt.com.

Risks and challenges

Packaging time is our only concern right now. If we are overwhelmingly successful, it may take a bit longer for us to handle orders of your Naked Sea Salt rewards, but our first backers are guaranteed to receive their rewards on a first come, first serve basis.

For Israeli backers - we apologize that we were required to charge for shipping. The Kickstarter system doesn't let us single out locations outside the US. To compensate we will provide an extra award equivalent in value to any shipping charges incurred. Shipping of awards within the US is free.

Kickstarter is not a store.

Pledge $15 or more
About $15

The "Early Bird" Grinder—1 Salt Grinder (3.8oz) of the flavor of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Table Sampler containing 3 surprise flavors and a $5 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $20 or more
About $20

The Grinder—1 Salt Grinder (3.8oz) of the flavor of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Table Sampler containing 3 surprise flavors and a $5 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $20 or more
About $20

The "Early Bird" Jar—1 Salt Jar (8.8oz) of the flavor of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Table Sampler containing 3 surprise flavors and a $5 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $24 or more
About $24

Arum 24K Gold Infused Salt: (3.8oz) Grinder - This unique salt is based on the ancient forgotten traditions of preparing salt for Pharaohs and Kings who used to ingest gold believing it would increase their longevity and vitality. This is the richest salt for your dining table. We are offering a limited quantity of 200 grinders; you can pledge for this as an add-on to your existing award, by increasing the amount of your initial pledge.

Kickstarter is not a store.

Pledge $40 or more
About $40

The Matched Pair—1 Salt Grinder (3.8oz) & 1 Jar (8.8oz) of the flavor(s) of your choosing. Pick from any of the 15 of Naked Sea Salt! Plus, take home a Table Sampler containing 3 surprise flavors and a $5 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $55 or more
About $55

The Starter Set—3 Salt Grinders (11.4oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home an Exotic Spices Sampler containing 6 surprise flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $70 or more
About $70

The Triple Cook —3 Salt Jars (26.4oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home an Exotic Spices Sampler containing 6 surprise flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $85 or more
About $85

The Green Kitchen—6 Salt Grinders (22.8oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Variety Sampler containing 9 surprise flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $120 or more
About $120

The Rainbow Kitchen—6 Salt Jars (52.8oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Variety Sampler containing 9 surprise flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $150 or more
About $150

The Flavor Artist—9 Salt Grinders (34.2oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Gourmet Sampler containing all 15 flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $150 or more
About $150

Luxurious "Spiceologist Block" Gourmet Sampler — This gorgeous handcrafted block has room for 22 tubes and comes with the full assortment of Naked Sea Salt Flavors. Currently it is for all 15 flavors - If we make our stretch goals we will also include the other flavors! Plus, receive an additional regular Gourmet Sampler to share with friends and a $10 Naked Sea Voucher. This Kickstarter exclusive will make a unique gift for the holidays!

Kickstarter is not a store.

Pledge $180 or more
About $180

The Connoisseur—9 Salt Jars (79.2oz) of the flavor(s) of your choosing. Pick from any of the 15 flavors of Naked Sea Salt! Plus, take home a Gourmet Sampler containing all 15 flavors and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $210 or more
About $210

International Luxurious "Spiceologist Block" Gourmet Sampler — This gorgeous handcrafted block has room for 22 tubes and comes with the full assortment of Naked Sea Salt Flavors. Currently it is for all 15 flavors - If we make our stretch goals we will also include the other flavors! Plus, receive an additional regular Gourmet Sampler to share with friends. This Kickstarter exclusive will make a unique gift for the holidays! (Cost is higher due to the extremely high cost of shipping the glass tubes overseas so they won't break - Thank the shipping companies...)

Kickstarter is not a store.

Pledge $225 or more
About $225

The Mineralist—Take home the full range: 15 Salt Grinders (60.8oz), one in each flavor. Plus, receive 2 Gourmet Samplers containing all 15 flavors (keep for yourself or share with friends!) and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $275 or more
About $275

The Dead Sea Lover—Take home the full range: 15 Salt Jars (140.8oz), one of each flavor. Plus, receive 2 Gourmet Samplers containing all 15 flavors (keep for yourself or share with friends!) and a $10 Naked Sea Voucher.

Kickstarter is not a store.

Pledge $5,000 or more
About $5,000

$5000: The Dead Sea King: Take home everything 10 times & come visit me in Israel ! 150 Salt Grinders and 150 Salt Jars! Plus, receive 32 Gourmet Samplers containing all 15 flavors to share with friends and a $10 Naked Sea Voucher! I will host you at a local boutique hotel and spend 2 days showing you the Dead Sea and the source of NakedSea Salt + 3 days showing you the cultural & culinary attractions of Jerusalem & Tel Aviv . Travel not included.