Tag: Entrepreneur

People have to trust you when you accept donations online for a charity. People want to know that their money will be spent on the cause they support. In fact, according to Fidelity Investments, 81% of the people they surveyed said that they were concerned about a lack transparency in non-profits and 65% said they would …

Fundraising and getting the public to donate to your nonprofit can be time-consuming and draining process. The beginning few months are the most difficult and often lead to burnout and overall project failure, but this doesn't always have to be the case. The key is perseverance and not letting an unsuccessful attempt get you down. As they …

Before the donors arrive at your door, checks (or online contributions) in hand to present to your nonprofit, donors need to know you. They want to know who you are, what you do, why you exist and where their money goes. Expressing the history of your nonprofit combines storytelling, photography, videography and statistics, all centered …

Competing for donor dollars requires many charities keep a full-time fundraiser on staff, or an entire department dedicated to donor management and fundraising events. But the right approach on your website relates the story of your organization while appealing to donors on a personal level, connecting with both their desire for social responsibility and need …

Peer to peer fundraising has become increasingly popular in recent years. Many of us have seen the success stories: examples of how crowdfunding for nonprofits can raise revenue that's greater than that of any traditional charity event. Furthermore, crowdfunding can bring your organization a great marketing reach: you may be able to reach donors outside …

Since the dawn of the digital age, nonprofits have had to work double time to keep up with the latest giving trends in an effort to both sustain and expand their giving base. With new forms of technology falling in and out of favor almost daily, one thing is certain: online giving is popular and …

It starts with a thought, a scattered plan, a passion born of pain and the desire to alleviate suffering for others. It's the idea of creating a cause, changing the world with a charity and leaving all around you better for what you've achieved. It's heroic and humble at the same time, and it's also …

Thanking people isn't just good manners. It's a powerful tool in the marketing arsenal of any non-profit organization. Particularly, acknowledging donors in public can help a non-profit grow. How does this work? Psychology People who are publicly thanked for giving, even if it is for a small amount, are more likely to give again. They …

If you are one of the 1.5 million nonprofits in the U.S. seeking the estimated $374 billion in funding needed to keep these organizations running in the upcoming year, you're not alone in wondering where and how to find the money. Here are four ways to maximize your most visible resource, your nonprofit's website, as a key fundraising tool: …

All nonprofit organizations have experienced, at one time or another, the challenge of inspiring Board members to engage—or re-engage—and help raise funds. Let’s start by noting the obvious: the NPO’s chief executive would benefit by first taking a step back to identify possible reasons for lackluster engagement, particularly if a low level of engagement …