Drive revenue growth by improving your supply chain strategies.

The 'Amazon effect,' and e-commerce are demanding more out of businesses. The pressure to adapt and innovate amidst higher customer expectations has created complexity that we are pioneering for the first time, making us feel as if we are all learning for the first time.

Dr. Atul Gawande’s excellent book, The Checklist Manifesto, includes the story of the infamous first public flight of Boeing’s newest plane, Model 299. I say “infamous” because this first flight, the one that was supposed to show off the plane’s significant size and technological advancements to buyers from the US Army, ended in a crash, caused by pilot error. I’ll let Dr. Gawande explain: