Who knows what the future holds? Maybe you do—with a little help from IBM Predictive Analytics. Any organization would be more successful if it could look ahead with greater confidence and clarity. That’s why advances in predictive analytics are among the most compelling—and the most carefully watched—in the software... [Continue Reading]

Pythagoras and the Pythagorean School opined that 3 is the noblest of all numbers. I know IBM likes the number a lot. There’s an employee challenge to describe our week in 3 words, for example. Sometimes I buck trends, but in the case of using the number 3, I’m all for it. I’ve already written about the 3 words you can use to... [Continue Reading]

(Guest post from IBM Product Marketing Manager, Charith Acharya, IBM SPSS)
If you are like me, and probably 99 % of the population on this planet, chances are that you don’t like filling out a questionnaire. You would find it even more cumbersome if it were open- versus close-ended questionnaire.
An open-ended question involves a... [Continue Reading]

Post by guest blogger, Mikhail Lakirovich, IBM Market Manager
Driving along California Highway 1 was an exhilarating experience…Fresh ocean air, turquoise water, blue sky, and plenty of memory making photo opportunities promised this to be a pleasant change from the usual Chicago scenery. The trip was perfect…up until when we... [Continue Reading]

(Guest post by IBM Product Marketing Manager, David Clement)
What is F orward L ooking B usiness I ntelligence?
Over the years I’ve talked to many companies experiencing the opportunities and fascination of analyzing data to improve business performance . Today, I see ... [Continue Reading]

Consider each micro-moment in the customer experience. Each is highly perishable: you have a chance in that instance to change the customer’s perception, affect mood, and set the general tone of the experience from that moment forward. If you don’t act in that moment, the opportunity expires and is lost forever.
Consumers are... [Continue Reading]

I decided recently to refinance my mortgage. Just when I thought everything was in place for the closing, my loan officer contacted me with some disturbing news--the title search had uncovered a lien from an unfamiliar creditor. Further investigation by the bank and title company revealed that the lien was actually intended for another person with... [Continue Reading]

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