MC Hammer Takes Offense At Jay-Z's "So Appalled" Line

After Jay brings up his past financial trouble, Hammer promises a response on Halloween.

MC Hammer's financial troubles have been well-documented. In 1996 he told Jet magazine about amassing over $13.7 million in debt, with an $100,000 interior decorating bill among his expenses. Friday, the former chart-topping rapper took offense to Jay-Z's quote on the song "So Appalled" launching a series of responses via his Twitter account over the weekend.

Hammer referred to Jay-Z as "jay-hoe" and incorporated the Twitter practice of using a hash-tag by calling Jay "Hellboy" in attempts to make his beef a trending topic. The line which caused Hammer to get so upset, referred to Hammer admitting losing $30 million on his 200 person payroll:

"Show me where the boats is / Ferrari Testarosas / And Hammer went broke / So you know I'm more focused / I lost 30 mil so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me..."

So Hammer will return to the studio to respond to Jay-Z in rhyme form, earmarking October 31 as his target date. His choosing Halloween as his response date and the Hellboy hash-tag are likely references to allegations that Jay-Z has some association with the occult.

113 Comments

the-xfacta

So you wanna go after Hov but not Ross for talking the TRUTH about you Hammer.. Yo Hammer you need attention.. That ESPN Monday Night Football commercial you did last year was funny.. That's about all you got though call.. Now do the Running Man up outta here!!!

X factor

Rhetoricjams

If hammer's gonna be going off on some stupid junk, he should consider that the devil probably is the one that made HIM go bankrupt. The good lord has blessed HOV. hammer's just mad that he has to be a televangelist to get his paper lol

joezgal

this right here is that dumb n---a s--t. Didn't that dude lose 30mil so what he mad for just trying to being relivent again but it ain't going to happen. it wasn't a dis to me it what just real talk.but it ain't like Hammer got no real arsenal.

KC

ok well mc hammer u aint finna do shit what u gone do pull a glock from dem big ass pants its nuthin dunt try jay(even doe i dun like him) u gon lose mah nig just dance your way out of this one haha Freestyle dance that n....

WhatMoreCanISay

Hammer knows the analogy was not intentionally a diss, Jay Z is not the first to use the Hammer's situation in a rap. In fact, there should be a theory in the music industry called "the Hammer effect."
Hammer just want to gain some relevancy from this and a reason to start back rapping. This whole ordeal is Hammer's way of endorsing the rebirth of his rap career. And articles, tweets and comments such as the one I am making is only encouraging his behavior. [HASH-tag] SMH *Kanye Shrug*

Allen_J

RUMBLE YUNG MAN RUMBLE/WhatMoreCanISay

GO HAMMER!GO HAMMER! NO REALLY, GO! Hammer have got to be kidding me?! Oh no this is serious. But, Shawn Carter aka the BUSINESS, man aka H to the O.V.A aka GODEMCEE bka JAY Z is not sweating you, Hammer.
Surprisingly, I don't find it at all surprising that someone, who catastrophic career ended in the mid-90's then reverted back to preaching, would get SO EXCITED by the GODEMCEE mentioning their name (i.e. Hammer must have soiled his sheets to send those tweets).
Honestly, Hammer must be thinking "this is it." This is his true calling. [HASH-tag] SMH. I guess when a GOD calls, he calls. Unfortunately, a GOD is not ringing the phone of ol' MC Hammer.
In fact, Jay Z probably somewhere laughing his money off or lounging on a 60 million dollar rented Yacht or buying another island for Beyonce's next birthday or talking to FORBES magazine about making more money or in Hawaii recording an collaborative EP or just intentionally overlooking and ignoring foolish articles and tweets such as this.(i.e. Don't expect much of a response from Jay Z) Hammer would be lucky to be considered in a subliminal (In my opinion none of Jay's lyrics are ever subliminal when he is addressing more than one person.)
On the other hand, THIS RIGHT HERE will end in a tragic comedy on "October 31." Perfect time for MC HAMMER's relatives and closest bff's to plan an intervention. [HASH-tag]HellishWayToGainRelevancy. ( I am SO APPALLED because this article is...F*K'n RIDICULOUS.)

Bill Real Jones

EddieMurrrphy

i saw this article title laughed, was ready to write how hammer was a beast and uh-oh dont wake the beast, dont provoke it, especially on halloween, its like an epic movie sequel (michael bay).
but no, fuck that look at the last two lines by hiphop dx. "are likely references to allegations that jay-z is in the illuminati". yea i'm sure that is where hammer is going to go with this. calling him hellboy is effective, because people will associate that with those god awful movies. that is a diss. picture a red jay-z, a hellboy with huge lips...

toppa shot

Hov's a pussy! No hesitation saying Hammer's name in a song, but you couldn't even pay him(the irony)to say Beanie's. Dude is cotton soft these days. And all those that defend him say he's too grown and rich to be taking swipes at people...smh.

ChuppsD

This some stupid shit, hammer gettin all emotional over the truth? Nigga is u serious? Er'body know hammer fuked up financially, it's just a matter of time before rappers use you in their lyrics, and they have done for so many years.
It's obvious Hammer is just tryna use this to get back into the limelight a lil and make some money, that's all it's ever about these days smh

EddieMurrrphy

c.webb

fifty is backkkkkkkkkkkkkkkkkkkkkkkkkkkkk,gggggggggggggggggggggggggggggggggggggggggggggggggggggggggg unit we get back in this bitch fif's last album will be straight fire.check out lloyd ft 50cent ,that shit will crush clubs.

Anonymous

c.webb

let's get it in an other banger featured 50cent,lloyd ft 50 cent let's get it in,lloyd is very talented singer he needs to be backed up bcs he quite has talents,50 murdered the track,50 is really back,the need track is a straight banger,put it down on me ft jeremih banger,mean mug sb ft 50 banger,let's get it in lloyd ft 50,straight banger,50 is back for real in this bitch,g unit is back,watch back niggasz.

asswhole

Shone Jones

@ exactly
Homeless shelters and jails are packed with dudes who had a lot of shit at one point in time... now they're sitting around in a tight ass room sharing beds. That's the point. Hammer ain't doing that bad, but this dude was buying up everything one year, filling Chapter 11 papers the next. Facts is facts, breh.
If you were 5 and caught up in his dancing and glittery genie pants, more power to you, but you're not serious about thinking this dude was ever on THAT level.

exactly

nah your wrong son.
Hammer was on THAT level.
What was Jayz doing in 1991?
That's right nothing.
Hammer did it way before anybody even knew who fake hov was.
You wanna talk about glittery pants right?
Well show me a picture of what Jayz looked like in 1991 and then we will talk.
Hammer wins
case closed.

Glenn Tucker

Hammer Wins

Mr. Hell Spawn

Damian Smith is a douche bag...who in the bloody hell would compare EFW & the O'Jay's with Jay-Z & MC Hammer???? This is hip-hop where the lyrical battle is a part of what we do so take the stupid ass comparisons elsewhere dumbass

DreDay

Damian Smith

I like Hammer...as a person, not musician. Why can't you kids just enjoy music. I'm trying to picture fans of Earth, Wind and Fire yellin', "Fuck them bitch-ass O'Jays." Sounds stupid, right? Hammer made some dumb financial moves. Jay-Z had that example to avoid when he first started to blow up. It's just music, kids. It ain't that ser's.

Marx1684

They can't just enjoy the music. That would go away from the labels plans. It's not just about music. It's the persona that comes w/the character. There are only but so many lines that can be said. It's about the character that's saying them. Hence the use of ghost wrtiters.

heyyy

Hammer>Jayz

could care less who raps better or puts out a better album, could care less about what supposedly happened in their careers through the media.
the bottom line is this
Hammer>JayZ
Why?
Because at least Hammer tries to put out a good image.

Allen_J

@floop

Jayz represents a greedy, satanic, evil, hand signs, corporate, media backing, 40 year old still running his mouth about high school shit image.
Hammer represents the image of a man who wanted to make the people around him better.
Its plain and simple.

doesn't matter

prime218

Is it really a diss to hammer when as it was stated it is well documented, and let's be real dude can't rap he was know for his dancing and just about everyone including ice cube went in on him. He is going to wait over a month to release anything so he can find a good ghost writer. Man just stick to preaching

Breezy

yo fuck mc gayboy hammer for real...pussy ass nigga aint recorded shit in like 30 years or something...arent mother fuckers his age supposed to sit inside and worry about old age and medicare and that shit?

@Breezy

HAHAHAHAHA!!!
Hammer was born in 1962.
Jayz in 1969.
That is a 7 year difference, boy you new cats be on some mad stupid shit nowadays.
wake up and stop believing everything in media they are trying to trick you so they can make money.

shone jones

Breh, some dudes will stan for Silkk the Shocker, if it was a dis against Jay. That's just the way it is. Reality gets clouded something awful. So are people really co-signing Hammer? A dude who had everything for two years and blew it all?
I guess we know who rocked them British Knights and watched 'Hammerman' when they were kids.

not

ertu

Aint this nigga a Rev???? yall giving this wack azz nigga to much attention...all hov did was say something the whole world knew..it wasn't disrespectful at all...it news...come on Hammer stop the bullshit...who gives a fuck????

Gothic Daytripper

yugang

DUDE....RICK ROSS MADE A WHOLE SONG ABOUT HIM "MC HAMMER", WHY DOESN'T HAMMER GO AFTER HIM?? MATTER OF FACT WHY DOES HAMMER GO AFTER EVERY RAPPER THAT HAS TALKED ABOUT HIM OR REFERENCED HIM ON MULTIPLE RECORDS FOR YEARS AND NOW U WANT TO SAY SOMETHING!? HAMMER PLEASE SIT DOWN SOMEWHERE CAUSE YOUR GONNA LOSE AGAINST JAY AND LIKE ONE GUY SAID HERE HE LUCKY JAY IS TALKING ABOUT HIM AT ALL.

@GOAT

G.O.A.T

milehighkid303

LOL, c'mon Jay really!? Dude has been sus ever since Nas spanked this boy with the belt. He's constantly goin after softies, duke didn't want no problems with 50 when he was sayin ish, but he comes outta the blue with the hammer line?? Jay need to take his money and go lay down by his dish real talk. Like Fif said..."Isn't he from Marcy??"

dryanalblaster

young will

BKB4

Why jay even come outta the blue with a swipe at hammer when he let so many shots at him go by from legitimate emcees?... he just picks soft targets he thinks wont respond, i hope hammer fire back with some totally unexpected bars over a hard beat to shhhh jayz big mouth....imagine that.

yugang

All jay did was make a reference to him and hammer is interpreting it as being a real diss, thats all. It's no different from when joe budden referenced saigon or when wale referenced kid cudi. Niggas need to stop catching feelings over punchlines unless the person made a flat out personal attack on em. BTW jay ain't the only rapper who referenced hammer why doesn't hammer go after them too?

Its Um

bond

Hammer gave many black fam opportunities from the south. And Jay-hov- an obvious pawn and house nigga for the well established. Jay is good for talking about how good he is, but he was unsuccessful as Def jam President. And if it wasnt for his obvious tight skills at rapping, he wouldn't have secured the deals that he secured. Hammer has a good heart and is a christian man. Jay z is a follower of the devil. I'll ride with Hammer anyday.

Anonymous

There are so many damn rappers who took shots at hammer.. why in the hell is he going to make a big deal about this one?? Maybe because hova is one of the biggest names in the game, and little hammer wants a little lime light for a month or so. C'mon son

not anymore

Micheal White

Unlike Jay,Hammer actually created his own businesses and provided opportunities for those around him during his heyday.Many of Jay's fan will point out that Jay was cool to speak on Hammers misfortune because he has millions of dollars and sat with Warren Buffet.This is one of the many problems in HipHop today,no concept of HipHop history nad hanging on to"whoever"is holding the banton.Hammer gave dozens of groups the opportunity to shine and feed their families,and yeah he went broke(helping others..)..how many artist has Jay helped?How many of the dudes who helped put him on has he stabbed in the back?

@M W

Micheal White

As I suspected the responses would be"pro-Hova",I can't get mad at Music fans that don't know the history of someone as important as MC Hammer.Many of you give Jay too much credit,YOU forget that Dame Dash handled the business end of Roc-a-Fella,Jay gets pushed into your face,so you forget about Dame and Biggs matter of factly,you forget that-Jay did not want to sign Kanye on as an artist,just as a producer.You have no knowledge of the breakfast program Hammer started during his sucess to feed poor kids,or that besides the group 357,he helped launched R&b artist-B.Angie B,2 Bigg emcee,and others.I had to laugh,some of you slam Hammer for overspending,but forget Jay was charged and convicted w/ attempted murder.You dudes are really lost.And why is Jay dissing Hammer and not Beans?Afraid of another ETHER perhaps.I'm done.

sharpsh00ter155

memphis bleek, ye', and beanie sigel are all considered big names in rap. gtfo.
it hasnt been hammer's time (get it) since the 80s, when he was a fucken retard and didnt learn how to spend the 50 mill he made.

killa

Micheal white, tsk tsk tsk, u have to be a dumbass. u need to get ur facts straight dawg. Hammer blew his money like an idiot.and who did hammer help? 357 bullshit? u kiddin me?!?! Jay donated millions and helped niggas along the way.Yh a lot of dem niggas ain around with jay no more, but thats life and u dont know the full story around that so why assume and make an ass out of urself with dumb uneducated comments?

christian821

Look at the forgotten roster of Roc-a-Fella. Look at artists like Beans and Memph Bleek. At least we know those names and the only artist(s) I can recall that Hammer brought out is Oaktown 357. All those artists are not successful, and really the only successful artist that came out of this is Kanye West, whom Jay and Dame brought out. Jay 1 - Hammer 0.
Jay indeed took a low blow to Hammer, but really he's repeating a cautionary tale. Sure he gave back to the community, but freeloaders who have no intention to give back to the man that gave to them don't count as 'community.' That entourage of his was too large to justify spending millions on and that's what brought him down.