According to court records made public today, Mayumi Heene, Balloon Boy's mom, has admitted that the whole incident was orchestrated to make the Heene family more "marketable for future media interest." Nice parenting.

We heard that they "did it for the show," but now we have more than Falcon Heene's slip up to go on as his mother has confessed to authorities not only that she and her husband were lying as Falcon hid inside their home, but also that they've coached their kids to lie about the incident.