What's Included

video breakdown

Video 1

Acquisition

Video 2

Automation

Video 3

Case Study of Alex and Ani

LEARN IT why you should learn this

The costs of acquiring customers can be extremely high so all measures should be taken to maximize potential revenue and minimize loss. Email marketing allows businesses to cost-effectively cultivate a customized relationship in a timely, systematic and automated manner. When done incorrectly, however, your emails can end up unopened in the trash or spam folder. Email marketing is both an art and a science, and it takes a lot more work than just firing off the occasional message about an upcoming sale or product launch. You need to understand how to craft an effective message, segment, target, personalize and automate your list, and leverage the power of exclusivity to boost conversion and click-through rates. When other digital tactics are deployed in support of strategic email marketing campaigns, such as incentives, retargeting, affiliate marketing, and user-friendly web designs, then profits, brand awareness, and customer loyalty will typically increase. Using the case study of Alex and Ani, these practices are illustrated and proven. Get the insight and digital tools to accelerate your business in this video.

key takeaways

LEARN HOW TO ACQUIRE AND RETAIN CUSTOMERS

Learn how to setup an effective email marketing campaign that centers around the recipient, not the list by crafting tailored messages that engage, cultivate and personalize the relationship.

TURN CUSTOMER DATA INTO BRAND LOYALISTS AND PROFIT

Find out which digital tools help you understand your customers' behaviors, as well as how to leverage that data when deploying automated and relevant emails.

FIND OUT HOW TO IMPLEMENT COMPLEMENTARY DIGITAL PRACTICES

Learn best practices regarding bounce rates, abandon cart, conversions, discounting, and more, as well as how to grow your network into an exclusive club that’s motivated to purchase.

meet our contributor

Open Source Fashion is a community of fashion, retail and tech innovators. Through our partnership, industry leaders like Kristen Fernholz provide exclusive insight and education for our members. Kristin is the managing partner and digital strategist at Fashmark, a consulting firm that provides strategic advisory services exclusively to fashion and lifestyle brands with accelerated rates of growth or who are positioned for equity financing. Kristin helps clients implement performance-based digital marketing and advertising efforts across both B2B and B2C channels.