Success Case Study: Green Giant Swap-In Frozen Vegetables is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new swap-in frozen vegetable innovation in the US. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk.

48% of US consumers try to eat vegetables as much as possible, rising to 54% globally, making them a key ingredient manufacturers should be turning to in new innovation. Green Giant's innovative new swap-in frozen vegetables line offers multiple benefits, such as helping to increase vegetable consumption by using them to replace traditional starchy food (e.g. white rice or potatoes) and helping consumers to reduce their calorie and carbohydrate consumption.

Scope

Green Giant's swap-in vegetable series is designed to help US consumers to swap more vegetables into their everyday meals.

The line offers multiple benefits and each benefit meets a different consumer need, which has helped to expand the target audience.

Vegetable product innovations have potential to appeal to a wide range of consumers, as consumers actively try to consume more vegetables and reduce carbohydrates.