Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
posted by adapt
on Dec 19, 2014 -
2 answers

Networking Etiquette.
I am starting out on a new job search, and I was hoping to learn some pointers in networking etiquette. I have recently received a graduate degree in Public Relations/Communications. My main contacts are people in my program and professors. I am interested in what is the proper manner to introduce myself to people outside of my current circle with the ultimate aim of landing a job in this field. I appreciate any advise you may have. Thanks!
posted by dfc5656
on Dec 5, 2012 -
3 answers

My company would like to get our logo printed onto custom decals, for distribution at an industry event. Caveat: these are for sticking onto laptops, so they're not allowed to be adversely affected by heat. [more inside]
posted by nakedcodemonkey
on Apr 20, 2012 -
7 answers

How is the best way to cold call companies to solicit them with your resume (and bonus, what is the best way to phrase "Inordinately useful!" as a job description when pitching self to employers) [more inside]
posted by Phalene
on Mar 29, 2012 -
9 answers

Looking for some good documentaries on advertising, marketing, public relations & consumerism to help teach an undergraduate class! We have a list of possible documentaries already (we will show selected excerpts - not the entire thing) but were wondering if we were missing anything out and what the Hive Mind might suggest! Good "teaching moment" video clip suggestions based on Mad Men and other fictional advertising/marketing/PR/consumerism-themed films and TV shows are also welcome. Or perhaps there are even good relevant scenes from documentaries which are primarily about some other topic. Thanks for any help... it's much appreciated! Full list that we already have compiled inside... [more inside]
posted by zresearch
on Aug 20, 2010 -
18 answers

My mom is a singer/songwriter. She asked for some help with some online-marketing, website-redesign etc type ideas, and I said "sure"! She's now got me hooked up with a whole list of "tasks" that are really beyond my skillset, and interests, and has set it up for me as a 20-hr per week job (since I'm only working part-time). I'm sure there are people who'd love to do this as an internship (she's even willing to pay!), who are interested in music/music promotion -- what are they called, how can I find them, and how do I convince my mom that she'd be better-served hiring them? [more inside]
posted by thebazilist
on Jun 9, 2010 -
8 answers

What starting salary can a recent graduate PhD in Mass Communication expect to make in the industry focusing on research (i.e., not teaching at a university)? [more inside]
posted by philrj
on May 17, 2009 -
8 answers

I have created a website and software that I would like to promote and market. What are some creative ways to drive more traffic to my website and get people to buy my software? How does one go about getting write-ups in industry trade mags, ezines, and blogs? I am interested in learning more about ethical SEO, PR Campaigns, Affiliates, Guerilla Marketing, etc. If you created a piece of software, how would you get the word out?
posted by jasondigitized
on Apr 16, 2009 -
5 answers

I'm a sophomore in college looking for a journalism or public relations internship in NYC this summer. (I know, right?) So where am I going wrong? [more inside]
posted by elisabethjw
on Dec 22, 2008 -
10 answers

Why do news releases really end with -30-? I know the rumours, but I'm looking for evidence-based references. [more inside]
posted by acoutu
on Oct 5, 2005 -
7 answers

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