The Fall 2016 advertising campaigns are coming out quick and one of the latest to drop is Anthony Vaccarello. Following in the footsteps of Freja Beha Erichsen, Amber Valletta and certified Vaccarello favorite Anja Rubik, Eva Herzigova joins the list of campaign girls this season. Photographers Inez van Lamsweerde & Vinoodh Matadin were kept on as image makers to capture Vaccarello’s vision once again, opting to take things outdoors with Eva on location at a stud farm. But there’s one thing in particular which sticks out like a sore thumb. Can you spot it?

“Nice campaign although I wish he would stop using that terrible layout,” wrote an unimpressed YohjiAddict.

Sharing the same feelings toward the layout was anlabe32: “The text is cheap, it has always been but the shot itself is quite strong.”

“Doesn’t look like Eva, looks more like Natasha [Poly] to me. It’s a powerful shot, very French Vogue. But the art direction really must be dealt with. Freja raging through the streets worked better than this one,” acknowledged an unforgiving Benn98.

Creative wasn’t much of a fan either. “Don’t get why he goes for that layout, it’s really AWFUL. And the color is so confusing, it blends with the background and makes me feel dizzy. The image wants to be good but it’s bad. I don’t know, it doesn’t work for me,” he said.