As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

It’s easy. Here’s a practical approach to developing a social media strategy for your business.

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Wondering how your peers are using social media? Discover which social network marketers most plan on investing in (hint: it’s not what you think). Also see how much time marketers spend on social media and much more (50 pages, 80+ charts)! Get this free report and never miss another great article from Social Media Examiner.Join more than 340,000 of your peers!