10/08/2008 @ 6:00PM

In Pictures: Renaissance Brands

Ovaltine

In 1904 Swiss company Wander AG created Ovolmaltine. Associated British Foods bought the brand and shortened the name. Ovaltine was the official sports drink of the 1948 Olympics in London and later became the unofficial brand of aging nostalgics. Nestle acquired the sleepy brand in the U.S. in April. U.S. sales were $38 million last year; Nestle thinks it can do more.