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Spirit Airlines is attempting to make light of the scandal unfolding down in Miami, and the company released a new ad offering discounted fares.

The Miami Dolphins organization was rocked this week by allegations of extreme bullying by veteran guard Richie Incognito. Incognito reportedly was the ringleader in actions taken against his teammate, Jonathan Martin. Incognito was suspended indefinitely from the team, while Martin left the team to seek help for emotional issues.

Spirit’s newest campaign tells would-be fliers “Don’t be bullied by high fares.” It goes on to suggest that patrons “Fly incognito out of Florida.” The promotion offers $24 off advertised fares.