THE CIRCULAR ECONOMY RELIES FIRSTLY ON DESIGN OF RECYCLABLE PACKAGING

The company’s PREP software simulates consumer packaging's journey, once discarded for recycling at kerbside, and is the only tool providing immediate feedback to designers advising why packaging is not recyclable.

PREP has been adopted as a national standard assessment methodology in Australia, New Zealand and United Kingdom to underpin the nations' on-pack recycling labels.

Nestle ANZ has assessed 100% of its SKUs using the PREP and has committed to designing all packaging to be recyclable or reusable by 2025 and armed with the PREP, Coles has just committed to designing all of its home brand packaging to be recyclable by 2020.