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MeisterSinger Watch Time To Focus on What Matters

"What is this life if, full of care, we have no time to stand and stare?" ~ W. H. Davies

We live in a world where, increasingly, everything is measured, quantified and tracked. We're trying to get as efficient as possible; to do more in less time. We employ machines - computers, cars, robots - to help us save time.

With all this time saved, you'd think we'd have a lot more time on our hands. You'd think we'd be freed up to focus on what matters. Yet, in reality, the opposite seems to be true. The more we try to save time, the less time we have.

"Minimalism is a way of eschewing the non-essential in order to focus on what’s truly important."

So much of our striving comes from our relationship with time. If time is running out we must make the most of it, yet in our bid to save time, we often end up making the least of it. We become full of care and forget to stand and stare.

Out of this sense of lost time, a new way of approaching the world has emerged. Minimalism began as a philosophy of design, and has since become a lifestyle choice.

As lifestyle minimalist Leo Babauta explains:

"Minimalism is a way of eschewing the non-essential in order to focus on what’s truly important, what gives our lives meaning, what gives us joy and value. We are clearing away all but the most essential things — to make room for that which gives us the most joy. Clear away the distractions so we can create something incredible. Clear away all the obligations so we can spend time with loved ones."

At the turn of the millennium, a self-taught German designer had a dream. Manfred Brassler's life philosophy was all about slowing down and the minimalist mindset. As a wristwatch designer, he longed to bring this philosophy to his work.

In 2001 Brassler took the wristwatch and transformed it to its barest form, eliminating the distracting minute-hand and second-hand. MeisterSinger watches were born.

With a single hour-hand, MeisterSinger watches tell the time in five-minute gradations. The single hand gives them a distinctive beauty.

MeisterSinger watches, according to Brassler, allow the wearer “to be more relaxed in their handling of time”. He adds that one glance at the watch gives "the feeling of complete harmony".

Meister Singer's logo is from the world of music: the pause symbol reminding the wearer to cease rushing, take a break, and focus on what matters.