It's easy to see how Elizabeth, Lenna and Sharifah have different styles, but they share the same confidence that does the campaign hashtag justice. Also, you'd be lying if you didn't come out of watching that video without getting shoe or bag envy.

To celebrate the campaign, Charles & Keith is running a social media contest from today until 15 November, during which you stand a chance to win a year's supply of Charles & Keith footwear. All you have to do to qualify is snap a creative photo in-store and upload it onto your social media platforms with the hashtags #IAmWhoIAm and #CharlesKeith_MY. The more creative your photos are, the better your chances of winning! The contest is only valid if your photos are taken at Charles & Keith stores nationwide except for the outlets at the airports, Alamanda Putrajaya, Paradigm Mall, Aeon Station 18 (Ipoh), 1st Avenue (Penang), Cheras Leisure Mall and Vivacity Megamall.