Pre Roll Ads On Facebook Content

Does anyone know if it’s possible to serve pre roll ads on videos that have been published on Facebook? I’ve been told by a few people that they have seen pre rolls running, but I haven’t managed to see one yet.

The video clips we want to run pre rolls in front of would be posted onto the Facebook page by linking to the clip on our site, where they are played using Brightcove and pre rolls are already running.

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#1
Maneliza N. Pogay - May 10, 2011

I think that it's now possible to put pre-roll ads in facebook. In April 2011, Innovid introduced "iRoll apps" for an easy interactive pre-roll ads. Also, Facebook, Twitter, YouTube, are now integrated into this interactive video pre roll ads.

Hi Matt. I think there are already few videos in Facebook that have a pre-roll ads and I guess that is the same reason why you haven't seen one yet and some of your friends have. Yes, Facebook has millions, if not billions, of users but if you are still uncertain about how pre-roll ads work on Facebook, maybe you should try implementing it on other sites like Youtube. But I have read an article about pre-roll ads and I just thought that you might want to read it too. Check it out here.

#3
Judesa Paler - May 6, 2011

Well, as of now, I haven't seen any pre-roll ads in FB. Better stick to youtube.Youtube allows consumers to skip an ad after 5 seconds. On the other hand, Facebook buttons as well as Twitter ones are now integrated into these video pre-roll ads are implemented by Innovid

#4
Sorosh Tavakoli - May 21, 2010

Hi everyone,
without knowing too much about this myself, I know that we are serving ads on Facebook for Myvideorights and the English Football Association here on the Brightcove platform: http://www.facebook.com/EnglandTeam?v=wall&ref=ts#!/EnglandTeam?v=wall&ref=ts (Ads limited to the UK only).

I've heard that Brightcove are whitelisted on FB's list to be embedded and that's why it works currently. Nobody really knows how FB will react in the future but it's there for now at least.

Have a good weekend everyone

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#5
Lisa Liu - May 13, 2010

I'm still looking through the terms and conditions but i can't see anything yet about clips that are hosted on your own site, that are linked/shared through FB, not being able to have advertising like pre-rolls. Matt would be interested to know what they say about that

Interesting topic...

thanks matt/derrick

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#6
Lisa Liu - May 13, 2010

Hi Matt, Derrick

I've been doing some tests and i think that linking/sharing videos as a link (see screengrab) is within the FB terms and conditions although would have the check. But i don't see how this can be avoided if our viewers are embedding/sharing our content and the player is not located within the profile itself, the advertising works (technically).

However... the only way to actually embed a player directly within FB is using FBML into a Page rather than a Profile. And this doesn't allow you to publish a player set up with advertising in the BC portal. I tried and it says this video is not available, but once you turn off the advertising... plays like a charm

Matt hope this helps!

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#7
Derrick Faulkner - May 13, 2010

Sharing/publishing the video content is fine.

The only issue FB have is with advertising via pre/post rolls.

Hope this makes sense?

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#8
Matthew Brown - May 13, 2010

Thanks for the info Lisa and Derrick.

I did suggest to the team here that they should speak to Facebook first about whether they allow it and if so what the deal with revenue share is, but they wanted to find out about the technical process first.

I'm going to go back to them and tell them to speak with FB first as I don't want to spend time working out if it can be done if legally FB won't allow it.

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#9
Lisa Liu - May 13, 2010

Thanks Derrick, for clarifying the legal implications.... although how does this work if a user shared the content on their own account? either by embedding the player or by posting a link?

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#10
Derrick Faulkner - May 13, 2010

Hi all,

On this Facebook have very tight rules indeed regarding 3rd party advertising.

For a video you publish on FB, you will not be able to serve pre rolls into it. If you tried to, Facebook would close your account.

The only 3rd party advertising (of any kind) that is allowed is via a Facebook Application where the user initiates the install and accepts that advertising may form part of the app.

I hope this makes sense.

Thanks

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#11
Lisa Liu - May 13, 2010

Sorry correction. we also use Unicorn Media Player and the key value pairs for targeting are based in the flash vars of the embed code. With this player we won't have advertising in the shared content.

With the BC player the key-value pairs are plugged into the template itself but you should also check your BC-Adserver integration terms. We recently has a problem with ads not showing on re-distributed or re-played content. It turned out in the BEML code had a for that functionality. Our Ad Server support removed and now its working great.

thanks

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#12
Lisa Liu - May 13, 2010

Hi Matt,

the adserving is linked/based in the player not in the page you're serving into. If you have the ad server set up in the BC player and the key-value pairs are correct i shouldn't see any problem with you serving pre-rolls there if the player posted in FB is the one and the same. We are able to serve ads on shared video applications wherever the user posts them...

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