Tuesday, November 3, 2009

Subaru takes top spot in GLAAD's 2009 Media Awards in Advertising

GLAAD, The Gay and Lesbian Alliance Against Defamation, recently presented its first Glaad Media Awards in Advertising, which recognize what the organization calls “fair, accurate and inclusive representations” of gay men, lesbians, bisexuals and transgender people. Subaru of America received the Corporate Responsibility Award, considered the top honor. Mitchell Gold and Bob Williams, of the furniture company that bears their names, received the Public Visibility Award. Other winners included Absolut vodka; Allstate; Bertolli, sold by Unilever; Kenneth Cole; Levi’s jeans; Orbitz; Progressive insurance; and the Toyota Scion. The awards are based on the annual awards previously presented by the Commercial Closet organization, which Glaad absorbed. Subaru's win should not come as a surprise, as they were one of the first brands to feature gay couples in television advertising in the US, something they've been doing for several years now. And if you know a lesbian that drives a Subaru (and who doesn't), you have proof that their efforts have been successful.Watch one of Subaru's ads featuring a lesbian couple here