“This exploits women and is an abuse of people. They have lost all sense of balance. Their extremism has goes beyond common sense. They are worried about animals but they don’t care about the value of women,” Landolt said.

“Combining pornography and animal abuse together is disturbing.”

The group often attracts attention to its cause by sending out female protesters who are naked or nearly nude. Porn stars like Jenna Jameson and Ron Jeremy have already posed naked for PETA campaigns.

“We are working on a XXX site and the content will be graphic — an off-limits video that people won’t expect. This will grab people’s attention and start a discussion to take action,” said PETA spokesman Ashley Burns.

Burns said people who bare all for the website are willing participants and not being exploited.

“They have a choice to do so. Animals don’t have a choice. A cow doesn’t have a choice to be made pregnant over and over again only to have their babies taken away,” Burns said.

“People who want to participate in these sexy ads have made the choice to do so.”

Law professor and feminist Brenda Cossman, of the University of Toronto, argued PETA has an odd way of getting their message across.

“I don’t understand PETA’s strategies. Sure porn will appeal to a new audience, but why would people want to go to a porn website when they will also have to look at graphic pics of animal cruelty,” Cossman said.

“If I was a customer shopping around for my preferred porn site, I think I’d give this one a miss. If on the other hand, it was clever, funny, and sexy, well, then maybe it would work.”

Heather Jarvis with Toronto’s SlutWalk questions PETA’s advertising.

“Hearing about PETA’s plan to launch a porn site, we feel there needs to be a larger and more complex discussion involving pornography, sex-shaming, PETA’s history of campaigns and ads — several of which are problematic — and how PETA addresses women’s representation, objectification, and mainstream beauty standards,” Jarvis said.