How Luxury Brands can use Key Opinion Leaders to attract Chinese customers

Home > Events > How Luxury Brands can use Key Opinion Leaders to attract Chinese customers

Monday 05 December 2016. 8:30am -

Monday 05 December 2016. 10:00am

Members: FREE

Non-Members: HKD 150

Topic
Engaging influencers (or Key Opinion Leaders KOLs) is the key to any successful social media strategy in China and for companies who want to enter the Chinese market.

Distinguishing between different types of KOLs

How to know if the KOL fits your brand

Best ways to engage KOLs

Cultivating influencer relationships for lasting impact

Speaker

Kim LeitzesCEO of ParkLU

Kim Leitzes is the co-founder of ParkLU, an influencer marketing platform that connects consumer brands with social media content creators in China. Her team has developed proprietary technology that makes it easy for brands to search and filter through thousands of data rich key opinion leader (KOL) profiles, and proceed to engage them in collaborative projects.
Kim began her career in fashion retail working at a leading consumer and retail boutique investment bank, Financo, where she advised apparel, accessories and beauty care companies in the U.S. and Asia. She subsequently joined high-end women’s direct retailer, Bill Blass New York, as Vice President of Strategy. Prior to moving to Shanghai in 2010, Leitzes worked at Macklowe Asset Management, investing exclusively in consumer and retail companies.
Kim holds a B.S. from The Wharton School at the University of Pennsylvania. She has lived in some of the most inspiring fashion capitals, including New York City and Los Angeles.

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