Thousands of people are buying a new bra that's made without any underwires

The Everyday Bustier bra is made without underwires, undoing an 84-year tradition. Evelyn & Bobbie

The INSIDER Summary:

The Everyday Bustier bra, designed by Evelyn & Bobbie, is made without any underwires.

Underwire bras were first invented 84 years ago.

The EB bra was designed for women of all shapes and sizes, and doesn't adhere to conventional band or cup sizes.

The bra company has raised over three times' its $88,000 goal on Kickstarter

Wearing a bra for a long time can get uncomfortable. It could be the wrong size, or leave you with red marks where the underwires have pressed into your skin.

A new bra that does away with underwires — and traditional band and cup sizes — claims to solve both of these problems.

The Everyday Bustier ($188) by Evelyn & Bobbie is a strapless bra — though it does come with optional straps — that clasps at the front. The bra is made of a seamless material that fits around the body in a way that claims to "lift and support from your core and evenly distributes weight."

The bra is designed with contoured cups, apparently eliminating the need for an underwire, which the company's founder Bree McKeen points out was invented 84 years ago.

"Nothing about [the underwire] was designed to curve with a woman's body," she says in a video about the bra. "It's 100% flat, so it's 100% uncomfortable."

The EB bra isn't available yet — it's officially launching in December — but it's already catching people's attention on Kickstarter, where it has been backed by over 2,000 people and exceeded its goal of $88,000 by more than three times that amount.

The EB bra comes with optional straps. Evelyn & Bobbie

Though Evelyn & Bobbie doesn't use traditional cup and band sizes, which it says have "never worked," the EB bra will fit anyone who wears between a 28 - 38 band and a B - G cup. The bra company says it's expanding its size range further in 2018.

To figure out which sizes they need to include, customers who pre-order the bra online through Kickstarter can use the company's sizing system called EB Match, which requires them to take three measurements at home. There will also be pop-up fit salons across the country, where customers can get themselves fitted for the bra if they prefer.

As for style, the bra comes in five shades to match a variety of skin tones, as well as a navy and black lace-effect design. The company is making the bra in more prints next year, and has plans to offer panties as well.

The founder of Evelyn & Bobbie, Bree McKeen, decided to start the company after struggling to find a comfortable bra herself.

"I was naturally curvy, and I would find myself slouching by the end of the day," McKeen told INSIDER. Evelyn & Bobbie's CEO used to work in finance in Silicon Valley; she quit her job to start the bra company in 2013.

"I wanted to work on my core strength and my posture," McKeen said. She found that the underwire of her bra would dig in like "crazy," and so she decided to make her own that wouldn't leave her with red marks.

Evelyn & Bobbie is raising funds to make the EB bra on Kickstarter until June 16, where backers can purchase the bra for a discounted rate of $88. You can check it out here.