When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people.
Groups give you the chance to target your social…

Here’s a piece of online marketing gospel:
“People hate pop-ups!”
But do they really? I mean, everybody says they hate pop-ups, but in practice, pop-ups are proven to work exceptionally well in converting visitors to subscribers (when they’re shown a newsletter subscription form inside the pop-up).
Data confirms this. A popular site in the WordPress niche – WPBeginner – reports that using a pop-up window has increased their daily email signups by 600…

Marketing has come a long way from seemingly endless boardroom brainstorms. Gone are the days when small business owners hired specialists for each step of the marketing process. Forward-thinking organizations now seek hybrid professionals who are proficient in multiple emerging marketing disciplines and able to drive integrated campaigns that maximize budgets.
If you’re looking to build a performance-driven marketing team, start with a hybrid marketing professional. It’s time to bring your…

If there’s one constant in the search marketing world, its Google, Bing, Yahoo and their ilk keeping the rest of us on our toes. Constantly.
2014 was no different. Some huge changes. Some barely evident ones. Some that raised eyebrows across the board. Others that came as a huge relief. So without much ado, let’s dive into the year that was and how it affects marketers like you and me.
#1. Guest Blogging Becomes Taboo
After years of dithering this way and that, the year began with Matt…

We are in a much more visual time now. The best businesses have great visual images of their products and services. Even in our business to business dealings, we often still apply the same preferences that we apply to our personal social media browsing habits. We want to be entertained and stimulated, even as we strive to achieve our best results in business.
Images make a massive difference.
There are lots of great studies and stats on how much more likely your content will be shared on social…

Startups are smart. They are hungry for growth. Startups often defy all odds, stack up against Goliaths, and walk away with huge wins. All of this when they are successful that is.
Most startups fail, however. Not because the idea wasn’t good or not because the founders didn’t do everything right. They’d do things right, of course, but the “right” falls into the domain the founders are good at.
So, if a startup founder comes from a web development background, that’s what he or she…

The eCommerce marketplace is fiercely competitive and with the number of online purchase having increased by 18% in 2014 (to £131.2 billion worth), there’s no surprise online is the place where most retailers want to be. With that in mind, now is the time to make sure that your website is performing as effectively as possible and make the most out of this growth.
#1. Use Google’s Goal Conversions and Funnel Visualisation
Some of the most important eCommerce statistics within Google…

CTA buttons or call to action buttons play a very vital role in conversion as far as optimization is concerned. If you want a call to action button that features a high rate of conversion you need to plan accordingly. It matters very much to ecommerce companies and digital marketing companies when visitors to the website hit the CTA button or a link that prompts them to take further action.
This action of theirs will end up benefitting the marketing company in a big way. It may be a service…

As we all know, there’s an app for everything nowadays, and workplaces in every industry are beginning to take advantage of their ability to enhance team productivity and output.
Apps in the workplace can provide a variety of benefits, such as easier work flow management; clearer communications between team members, and enhanced synchronisation for remote workers. But developers and decision makers are realising the importance of features like easy data entry; smooth navigation and quick…

Online website builders are coveted tools for web enthusiasts and businessmen, assisting them with the development of small and medium sized website projects. Whereas traditional content management systems were primarily designed with the intention of administering big websites, online website builders mainly focus on websites with more manageable boundaries.
Online website builders are a great way to get a professional looking website for businesses and companies without wasting a lot of time…

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