The New Generation of Logo Bags

Logos are once again writ large on the runways — in a nod to the “logomania” of the ’80s and ’90s, brands are reintroducing their classic monogrammed leather goods in fresh ways. Houses including Louis Vuitton, which launched its iconic logo print in 1896, and Gucci, which debuted its double-G logo in 1933, have applied their signature patterns to new styles of bag. Max Mara, meanwhile, has introduced an entirely new print: a series of curling letters based on its original logo from 1958. Here, six new styles that look like rare, vintage-store finds.