The Benefits of the Google Display Network

Looking to engage your particular target market beyond an Adwords or Facebook ad campaign? Look no further than the Google Display Network (GDN).

The GDN is a relatively cost-effective solution – average cost-per-click of a GDN ad being just $0.75 – that can help greatly boost your visibility before a particular target market.

Not only is the GDN inexpensive, but it offers an average click-through rate of 0.4% – more than four times higher than the average banner ad in the U.S.

The GDN offers many advanced targeting options, including: keyword contextual, placement and audience. Thanks to its remarketing features, the ad network also allows you to present your message to prospective customers throughout the decision making process.

Once users have visited your site, you can have your ad appear before them as they visit other websites, when they’re searching for your products/services, or in both instances.

According to Marketo, nurturing leads who aren’t ready to buy straight away can increase sales leads by 50%.

The GDN gives you instant access to more than 90% of web users all over the globe across all screens, mobile, tablet and desktop. As the largest ad network, the GDN covers more than 2 million websites.

Beyond moving prospective customers along to the purchasing process, the GDN can also prove to be an effective lead generation tactic – as consumers exposed to display ads are, on average, 155% more likely to search for a brand-and-segment-specific terms.

With its large network and vast reach, the GDN can be an invaluable tool in reaching a specific, targeted audience.