The
Association For Creative Industries (AFCI) reveals it has rebranded its premier
trade publication as Gradient.
Formerly known as Craft Industry Today,
Gradient has a new look that reflects
the personality of the Association’s new brand, which was unveiled earlier this
year. AFCI worked with Verse Group, its strategic research and creative
branding partner, on the project. With the new name, Gradient will continue to provide thought-provoking content and
emerging trends in each issue.

“Gradient
speaks to the upward trajectory and constant evolution of our creative
industries – something we aim to propel in everything we do,” said Mark Hill,
President & Chief Executive Officer, AFCI. “It was important for us to
create a publication that is both professional and welcoming; one that puts
engaging and relevant information at our Members’ fingertips.”

“When
approaching the Gradient rebrand, we
saw it as an opportunity to expand the reach of the new AFCI brand, and really
connect with Members,” said Cristiano Andreotti, Partner at Verse Group. “We
wanted to build an engaging experience throughout the magazine, and for Members
to find inspiration on every page.”

The
Association chose the name because the color gradient is an important aspect of
the AFCI logo; the name also represents AFCI’s global and diverse membership.

Elements
of the redesign include a crisp modern look, a streamlined layout, and an
improved platform where AFCI Members can learn, connect and discover their
membership value and how to foster business success.

Gradient is
published for AFCI Members in print and online on a quarterly basis. The first
issue of Gradient was published in June and the digital edition is available to
AFCI members at www.afci.global.

Questions
and article submissions may be directed to Keri Cunningham, Senior Director of
Marketing and Research, at marketing@afci.global or (201)
835-1229.