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It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest.

A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the first week. There are literally dozens of things you can do to market your book—but in this post, we’ll show six of the most important things you can do on launch day.