Google Consumer Surveys Review : Introduction

We two donkeys (me and a sweet junior of me) were really going to start a business. You probably have heard of Indian Rope Trick, that business is somewhat like that, just like that BBC video showing rope trick performed in daylight, which is only viewable within UK. That rope trick basically revolves around two rope owners. We will do no magic, our work is to make the rope owners come closer. To make them closer we will take money – that is the business. Whether they can play the modified 100% legally approved variant of Indian Rope Trick or not, we need not to know. This article, Google Consumer Surveys Review focuses how a pre-testing marketing campaign can be used effectively (or not) using Google Consumer Surveys to find out data like likings of those rope owners before we actually launch the variant of Indian Rope Trick business. This will help to correct, make alterations, understand the relatively difficult scary things like Return of Investment somewhat easily from the result.

Google Consumer Surveys Review : Thanks to Google again

Thanks to Google Again. Double Bonanza this month – free AdWords Voucher and Google Consumer Surveys $75 credit, probably as a Google Premium Products customer. Clearly Google Consumer Surveys is not like Google Free Website for Indian SMEs. It is really robust and very easy to use like a Mac. Single click to start a survey :

Advertisement

---

$0.10 per response for sampling from General population and $0.50 per response for Demographic targeting. Like Adwords image Ads there templates for creating comparison of two products, multiple choice questions etc. You will get the result in various formats like this :

Google Consumer Surveys Review : Demystifying

Google Consumer Surveys is a state of art product from Google, with the experience of Google Display Network and Statistical works with Adwords, this simple to look product has really good promise. They will delivered through Google Display Network with separate option for the publishers. I am not sure why they have not integrated it with Google AdWords, it would basically make the thing easy to use, probably they have targeted it with a different way of thought.

So again applying Google Consumer Surveys in our variant of Indian Rope Trick business model. We can easily get the data how many rope owners want the service during the month of March versus May. We can easily plan to invest more on May for AdWords if I calculate the possibility of conversion from click to customer is more.

It is quite obvious that, a basic knowledge of statistics is needed. Otherwise it will be meaningless investment if one can not mathematically calculate it. Geographically there is a Country restriction right now. Most companies have a third party for audit works, they might help to pinpoint the questions. There are many theories behind running this kind of surveys. Google recommends 1500 sampling, I personally can give opinion from my retrospective research work, minimum should be 2000. Bias can be due to false positives, wrong framing of question. It will be better to use two picture like comparison model as we basically do not know the level of education of the users – Indian Rope Trick business model might target only the peoples with masters degree, you can not eliminate this factor. Google Display Network probably not calculate the

Academically it can be used for getting a gross idea. As a publisher, there is not much benefit, most bigger websites has a chance not to use as one similar sized Ad unit obviously yield more revenue if DFP is used with various tricky ideas.