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The demands of gamers are constantly evolving. Their appetites, budgets, and attention spans have become increasingly fragmented. Many gamers are looking to browser-based games to suit their needs, not for asynchronous cow clicking and crop harvesting, but for real gaming experiences. In this talk, KIXEYE CEO Will Harbin will aggressively debunk the misconception that gamers need a client download to provide a deep, immersive gaming experience. He will provide a crash course on how to free games from the tyranny of downloads. The talk will include real-world lessons on how to unlock long-term retention, engagement, and high monetization in a free-to-play business model. Along the way, he will provide specific examples that illustrate KIXEYE's evolution, successes, and failures.