Commenting on the deal, Ishan Raina, CEO & MD, OOH Media, said, “Being the largest OOH TV company, we are constantly looking for ways to connect with today’s busy consumers. It’s a real honour to be working with Mega Cabs. Both companies have a synchrony in terms of target audience and thus, it makes perfect sense for advertisers. This will give advertisers an additional out-of-home touchpoint with India’s affluent and busy SEC A consumers.”

Mega Cabs currently operates in Mumbai, Delhi, Kolkata, Chandigarh, Ludhiana, and Amritsar. The company claims to have pioneered computerised communication and dispatch system with GPS (Global Positioning System) based online tracking systems for its licensed radio taxis. It has unveiled an ambitious expansion plan to increase its fleet from 700 cabs to 2,000 cabs by December 31, 2010.

Kunal Lalani, Managing Director, Mega Cabs, said, “OOH Media is a natural ally partner for SEC A audience and for Mega Cabs, this is a huge synergy because we attract the same clients and talk to the same consumers.”