Sedibeng Breweries

Brewery Business Plan

SWOT Analysis

We are in a highly lucrative market in a rapidly growing economy. We foresee our strengths as the ability to respond quickly to what the market dictates and to provide quality brew in a growing market. In addition, through aggressive marketing and quality management we intend to become a well-respected and known entity in our respective industry. Our key personnel have a wide and thorough knowledge of the local manufacturing market and expertise, which will go towards penetrating the market. However we acknowledge our weakness of a medium-sized company without a lot of experience, and the threat of new competition taking aim at our niche. Below are the summarized strengths, weaknesses, opportunities and threats.

4.1 Strengths

Strategic market segmentation and implementation strategies.

Diversified market segments: ensuring the lack of dependency on one particular market.

Combination of skills in directorship. The directors intend to jointly develop business strategy and long-term plans, having wide experience in product and business know-how.

Establishment and maintenance of strong capital base.

An aggressive and focused marketing campaign with clear goals and strategies.

4.2 Weaknesses

Lack of a reputation in comparison to our competitors.

The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the company.

A limited financial base compared to the major players in the industry.