Enabling Rich Snippets for Products

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

Attract potential buyers while they are searching for items to buy on Google.

Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

This page explains how to mark up your product information so that Google can display rich snippets. There are two types of pages where you would typically use this markup:

a product page that describes a single product

a shopping aggregator page that lists a single product, along with information about different sellers offering that product

Examples for both types of markup appear below. See also the Reviews and ratings documentation.

About product offers

A product offer consists of product information (details about the product itself, such as its name, brand, and model) plus one of the following:

Offer (price and other offer information).

AggregateOffer (aggregated details about multiple Offers for the same product, including the lowest and highest available prices).

A Product can include an Offer or AggregateOffer (using "offers"); or an Offer or AggregateOffer can include one or more products (using "itemOffered"). Use the structure that works best for your content.

When you mark up your content for product information, use the following properties of the schema.org Product type:

Related Documentation

Product-specific usage guidelines and policies

The goal of a product rich snippet is to provide users with information about a specific product, such as the product’s price, availability, and reviewer ratings and commentary. The following guidelines apply to product snippets:

Product markup should be used for a specific product, not a category of products or a list of products. For example, “shoes in our shop” is not a specific product. See also our
structured data policies for multiple entities on the same page.

Adult-related products are not supported.

If the product has been reviewed by a single reviewer, the reviewer’s name needs to be a valid name for a Person (e.g. "James Smith") or Team/Organization (e.g. "CNET Reviewers"). For example, "50% off on Black Friday" is not a valid name.