October 15, 2010 by RVBusiness · Comments Off on Louisville Seminars Offer Tips to Boost Business

Chuck Morgan

The Recreation Vehicle Industry Association (RVIA) will offer two informative seminars during the National RV Trade Show to help dealers boost business and increase sales in the coming year, according to a news release.

On Wednesday, Dec. 1, Go RVing will offer a free informational seminar (with full breakfast) about the newly announced Leads-Plus Program, scheduled to launch in 2011. It will take place in Conference Room C105, beginning with breakfast at 7:00 a.m. and the workshop from 7:30 – 9:00 a.m.

To increase the value of Go RVing advertising leads to the industry and help users generate more sales in these tough economic times, Go RVing has developed the Leads-Plus Program, designed to deliver more highly qualified leads categorized by RV purchase likelihood and help dealers, campgrounds and manufacturers follow up more efficiently and effectively. Next year, all leads generated by the national advertising campaign will be run through a computer program that looks at profiling factors and then prioritizes the resulting leads into four groupings: those who are Highly Likely to Purchase, Likely, Moderately Likely and Interested in purchasing.

Seating is limited for the Leads-Plus Program seminar so industry members are encouraged to register immediately by contacting Go RVing advertising manager Margie Spence via email at mspence@rvia.org or by calling her at (703) 620-6003, ext. 357.

The following morning on Thursday, Dec. 2, RV industry sales expert Chuck Morgan will present “Harnessing the Power of the Internet and Video for RV Dealers,” taking place from 8:00 – 9:00 a.m. in the KEC Second Floor Ballroom with a full breakfast served at 7:30 am.

In this presentation, Morgan will focus on improving a dealership’s internet presence by discussing the proper implementation of video, search engine marketing techniques, and the do’s and don’ts of social networking.

As the internet continues to be the dominant communication medium used by consumers in searching for an RV, dealers must recognize that simply having a website is not enough. Consumers expect interactivity and entertainment as well as functionality when visiting websites. High quality video provides that and improves the “stickiness” of websites, keeping consumer on the site for longer periods of time and improving conversion rates.

Morgan has spent 20 years in the RV industry as a salesperson, RV sales manager and trainer. He has seen thousands of RV customers over the years and has shared his on-the-job experience through sales training and products with 99 RV dealers throughout the U.S. and Canada.

The cost to attend “Harnessing the Power of the Internet and Video for RV Dealers” is $70 in advance and $80 on-site. For more information or to register for this session, contact Huyen Dang in RVIA’s Meetings and Shows Department at (703) 620-6003, ext. 305, or at hdang@rvia.org.