Executive Summary

For decades, conservationists rallied people against poachers to save elephants from extinction. Despite the war on poaching being won, elephant populations continue to be decimated. The ugly truth is that poaching's well-publicised decline left the public no reason to donate to the cause. People thought the problem was solved.

To reignite passion for this fading cause, we inspired people to feel for elephants in a completely novel way. We gave every single person the ability to speak elephant.