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Normcore

Posted on 21st January 2015

Normcore….Fashion movement or just a troll? First and foremost
what is it and where did the idea even come from? Normcore was a
term coined in Manhattan by a group of close friends that worked in
marketing agencies way back when in 2011.

Constantly bombarded with trend forecasts and presentations,
they developed an idea of a coining the term to describe a
standard, normal, anti-fashion trend which they turned into the
form of an art project called 'K-Hole'.

Since then this fashion parody has become a believable subject
across the media, journalists and the internet. But of course this
trend isn't new, white trainers and 'mom' jeans (which were
associated with Jerry Seinfield) from the 90's was the typical look
that would've been classified as 'normcore'.

So to sum it up Normcore presents itself as a non-trend,
minimalistic approach to fashion. So whether you take this Normcore
business seriously or not it provides a good excuse for individuals
to make a minimal effort with their wardrobe whilst remaining
comfortable.

Normcore is a term perfect for vintage lovers. 1) Because it's
comfortable, 2) it references the casuality of 90's French suburbia
and 3) it combines casual basics all vintage lovers buy because
they're cheap!