An Upsell Strategy for Sublimation

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted to advancing sublimation technology. He can be reached by email at dgross@conde.com.

Consider an upsell strategy by adding a QR code to your artwork and linking it to a video or web page. This is a great idea for weddings. If possible, sublimate your reorder info somewhere on the product to let the consumer of the product know how to buy more products. Otherwise, they may never know where it came from.