Rx — Pharma

Consumer Insights Regarding OTC Drug Brands

Goal

A leading pharmaceutical company wanted to measure consumer insights regarding OTC drug brands. The insights included: attitudes, awareness, implications of increased OTC online availability, and likelihood to purchase different brands.

LoudDoor Results

LoudDoor launched research and, based on the results, built a series of buyer personas. Each was detailed in their demographics, awareness/ knowledge of OTC medications, online shopping habits & strategy recommendations. In the end, LoudDoor's research gave this client a deeper understanding of their buyer personas, as well as insights concerning where to reach them with targeted ads on digital platforms.