'People don't even offer to buy me drinks if I'm on a night out. I genuinely find it difficult to find a date to go on at all.'

After failing to find love
through conventional routes, Lucy decided to go on the Saturday night prime time dating show Take Me Out, but even her long stint on the programme didn't help her find a man.

It was then that Lucy, who once dated England rugby player Danny Care, thought up the idea for the Birmingham-only dating website.

'We wanted to do a location-based site because I love Birmingham,' she says.

'I'm well-travelled and always up and down the country for
work, but definitely want to date a Brummie.

Hoping for success: Lucy wants other in Birmingham to find love as well as her. 'We're going to run classy cocktail evenings where everyone is single so people feel more able to start conversations,' she says

'The city has
got so much going for it, there's a great nightlife, it's really
multicultural, and the people and their accents, are fantastic. I love
it.'

She added: 'People don't believe me when I tell them I can't get a date and that's where my passion to start the site came from.

'I can't think of anything worse than an old school speed-dating event with a buzzer and clipboard.

'I'm quite a private person so dating online is the perfect option for me. Why not just set up my own site?

'We're going to run some classy cocktail evenings as well, where everyone is single, so people feel more able to start conversations.'

Jack, meanwhile, says: 'I can't believe Lucy's still single. Even though we've been friends for years it's still a shock.'