Tips, tutorials & inspiration for making slideshows

3 Steps to Slideshow Branding Success

Imagine this, you’ve created a beautiful slideshow for a client and shared it online. It’s getting tons of views and comments but you’re not getting any extra traffic to your website or referral calls. It could be because your brand or company name wasn’t visible enough to viewers.

With ProShow, it’s easy to add some basic branding elements to your slideshows to make sure you’re getting the recognition you deserve. Here are 3 steps to follow!

1. Add a Branded ‘Intro’ Slide

Add an intro or ‘splash’ screen to get your business logo front and center before the video starts. About 3-5 seconds of screen time is sufficient and gives people enough time to see your message. You can make it simple by just displaying your logo or company name or go all-out with some animated movement and effects.

2. Add a Watermark

The watermark feature in ProShow Web and ProShow Producer makes it super-quick and easy to add a watermark across your entire show. Placed in the bottom, right corner of the screen, it’s effective in communicating your brand but doesn’t distract away from the images on the screen.

3. Include a Link to Your Website

Add a link to your website wherever you share your video. If you post a video on Facebook, include the URL in the text that accompanies the video. Same thing goes for YouTube, Vimeo or any site where you may be sharing your video.

Here you’ll see an example of what a watermark looks like in your slideshow. Watermarks appear semi-transparent in the bottom right corner of your show.

What tips do you have for branding your slideshows? We’d love to hear from you in the comment below!