Quality: Measured by insights and values, every sketch is tailored for communication effectiveness

Team Builder: Build teams around the company’s goals

Core Discipline Offering

Industrial Design:

Product Design

User Experience

Concept Development

Human Centered Design Methods

Design Strategy

Experience Scenario Visualizations

Packaging and P.O.P.

Exhibit, Display, Signage Systems, Kiosks

Furniture

Communication Design:

Print Collateral

Corporate Identity

Web Site Design

Embedded Screen Product Interface

Application Interface

Peripheral Discipline Offering

Mechanical Design

Brand & Marketing Strategy

Usability / Human Factors

Web Site Development

Interaction Design

Approach

Each person has a different way, similar to each company. We enjoy using a spiral development or cyclical approach because this offers empathy a better chance to emerge.

Below, is an example of how Human-Centered-Thinking helps to fulfill human needs, desires, and aspirations. The ideal process (lean, agile, waterfall, other) is fueled by insights discovered in the blue "kite-tail" shown below. Design methods can also help to differentiate the company by harnessing internal values that support user needs.

Partial Client List

Aethon, Inc.

Bayer

Canon, Inc.

California University of Pennsylvania

Carlow College

Federated Investors

Homelite, Inc.

Industrial Design Society of America

Mavrovic Architects, LLC

M*Modal, Inc.

Pax Health

Philips Healthcare

Pittsburgh Auditorium Authority

Pittsburgh Water Authority

Poiesis Informatics, Inc.

PPG

Precision Therapeutics, Inc.

Preptech, Inc.

Psychiatrix PC

Near Earth Autonomy, Inc.

Real Earth, Inc.

Sensible Machines, Inc.

Sports Technology International

St. Clair Health Corporation

The Mentoring Partnership of Southwestern PA

We're interested in products and systems that return the person to a human scale of experience, and fulfillment of essential needs.

Design is an act of compassion that improves upon or eliminates the troubles of others. Creativity (or divergent thinking) and innovation are the byproducts of our ability to share what others feel without judgment. This is the outcome of empathy.

Equally, a good process nourishes the point of view of those we work with and the lives of those we serve. This allows us to move a great distance beyond our first thought.