Music Video

Janet Jackson – Dammn Baby | Music Video

The non-existent promotion of Unbreakable goes ahead, but Janet Jackson has picked up another new single from her latest music project. After passing completely unnoticed on radio with “The Great Forever”, the singer has confirmed “Dammn Baby” as her next and fourth official single from the album.

The track was written by Janet Jackson, James Harris III, Terry Lewis and Dwayne Abernathy. It opens with echoing vocals, before the song proper kicks in with some oldschool bass synthesiser. A soulful and crafted effort, there is a breakdown that definitely switches up proceedings, a middle section, if you will, before reverting expertly.

The music video, directed by Dave Meyers, was filmed in Los Angeles on Friday, March 11, and was premiered today (Thursday, May 5). It is shot in black and white, and a tad darker during the breakdown. Janet and her backing dancers choreograph not exactly the most ground breaking routine you will ever see, but it suits the audio well and is quite original.

I've always wanted to be involved in the media since before I even left school; to write for a living.I feel most eloquent when mapping out my thoughts on paper or on a computer screen.I studied media at college for two years, and went straight into third year at university studying publishing with journalism.After a range of work experience, I did a magazine journalism course in Bournemouth, a long way away from my hometown of Aberdeen, achieving my NCTJ qualifications.Now I spend my time gladly writing about music.