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Your customers are looking for ways to cut their energy costs, especially as colder weather sweeps in. When they ask you for solutions, consider suggesting they take a tip from the auto world and tint their home’s windows. Not only does residential window film increase curb appeal, it also saves energy, which puts more money in their pocket and less carbon into the environment.[continue reading]

The top priorities for homeowners and developers in the current home construction market are high quality, high value, and energy efficiency, as well as reliable delivery dates. The factory construction model of the top modular home manufacturers enables these companies to meet the goals of quality, value, and efficiency more fully than site builders. Additionally, with the level of customizability available in the modular home marketplace, modular homes are indistinguishable from their site-built counterparts once ...[continue reading]

How can data and partnerships grow both the market and the home performance businesses that will meet that demand? These were some of the top industry issues for 2016 at the Market Innovation Forum, convened in December by the Home Performance Coalition. The goals of the Forum were to identify challenges faced by the home performance industry, share ideas, and generate action steps to enhance the value proposition and expand the market for home performance services ...[continue reading]

Build It Green announced the winners of its 2015 Build It Green Awards at the BIG Bash celebration on Dec. 10 at the Jack London Aquatic Center in Oakland, California. More than 200 professionals from across the building industry attended. The Build It Green Awards recognize individuals and organizations that have demonstrated leadership in residential green building in California.“I am thrilled to honor the movers and shakers of our industry, whose innovations and dedication are transforming ...[continue reading]

The Home Performance Coalition and E4TheFuture recently announced that the Home Performance Coalition (HPC) has received policy and research funding from E4TheFuture. The award is specifically focused on projects and advocacy related to the Clean Power Plan and promoting best practices for cost-effectiveness testing, data standards, weatherization, and home performance, among other initiatives. The Building Performance Institute and Home Energy magazine also received funding.[continue reading]

It’s that time of year again! Time for family get-togethers, secret Santas, and of course, New Year’s resolutions. For many people, this means working out, starting a new hobby, or quitting smoking. While these make great personal resolutions, we’d like to help you explore professional resolutions for next year. The team at The Energy Conservatory put together three New Year’s resolutions every energy rater should make in 2016 ...[continue reading]

Marge Anderson is the Executive Vice President of Seventhwave, a non-profit that advances environmental and economic sustainability. Her passions include empowering practitioners through education, scaling energy efficiency, and making sustainability real for the under-served.[continue reading]

Much like the race to build a better mousetrap, it often seems like there’s an endless stream of new product news announcing the latest and greatest product that can take your project’s sustainability goals across the finish line. There’s something about the concept of sustainable products that leads many to believe that sustainability can only be found in a new product.[continue reading]

Most of us are aware that marketing greatly impacts the way consumers make decisions and ultimately make purchases or investments. Still, depending on the products or services you are attempting to market, the costs and complexity of executing a marketing campaign will vary depending on the product's marketability. Thus, if you are attempting to market energy efficiency as a package of services and products, then you need to focus on developing an in-depth marketing plan. [continue reading]