2016 was not really a historic year for sales of herbal/traditional products. The category paid for the sluggish current value growth of 2% in its two most valuable product types: herbal/traditional dietary supplements and herbal/traditional cough, cold and allergy (hay fever) remedies, which accounted for 42% and 37% shares of value sales respectively in 2016. First, in spite of the success of cranberry, red rice yeast, curcuma and chia seeds, herbal/traditional dietary supplements suffered fro...

Euromonitor International’s Herbal/Traditional Products in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Herbal/Traditional Products market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

The global market for over-the-counter (OTC) drugs valued at USD 120 billion and is estimated to scale up to USD 133.25 billion by the end of 2016. Considering the historical trend and possible future ...