Villa Plus

Responsive DesignConsultancyUX

Mobile Redesign

Villa Plus sell villa holidays online, across 15 destinations in 5 countries. With over 1400 exclusive villas with private pools, they are one of the UK's biggest villa operators. They have been helping families enjoy villa holidays for over 30 years, handpicking their villas to make sure they are up to their high standards and have the best locations within each destination. With more FREE added extras than anyone else, it is clear they have invested in their Villas to make them the best they can at an affordable price.

The Opportunity

Villa Plus’s main website provides its customers with total booking flexibility, offering villa-only as well as the option to add flights, car hire, insurance and other extras. With statistics showing 190 different mobile devices and 150 different screen sizes connecting to their website in one month alone, Villa Plus sought to appoint a design team with travel experience to design a mobile site and booking flow to deliver a highly usable, mobile-first interface which would be wired up by their in-house development team.

We are proud to say they chose us.

The Outcome

When it came to creating the responsive design, we defined grid and breakpoints which are the backbone of mobile website design. This helps us understand how the information will work across mobile websites and smaller screens. Rearranging navigation and content so only show necessary navigation links and stack content vertically instead of horizontally. Other examples of considerations with the design meant we made the buttons larger, so Villa Plus’s call-to-actions and other important links were easy to click with fingers.

Villa Plus’s customer now had a site they are happy interacting with no matter the device.