adidas have launched their ss14 collection and it's all about designer collaborations

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Words by

Tabatha Turner

Last week at the Galerie Pom Pom in Chippendale, adidas launched their Spring/Summer 2014 collection of clothing and footwear.

Showcasing everything from Sport Performance to adidas Originals, guests at the launch were shown exclusive product from recent label collaborations with Neighborhood, Rita Ora, and Mary Kantranzou. In a bid to tie in with the upcoming World Cup in Brazil, adidas also teamed up with FARM Company to exhibit a collection of tropical merchandise ready for the competition.