Vogue means business when it comes to integrating digital media with print. In December, the magazine unveiled its first digital cover featuring newlyweds Priyanka Chopra and Nick Jonas and now the magazine has delivered its second animated cover to coincide with the April 2019 print edition, starring model-of-the-moment Bella Hadid. Photographed and directed by Gordon von Steiner, Bella takes to the city of Paris while paying homage to past cover girls like Lisa Fonssagrives. In the moving cover image (below), stylist Jorden Bickham opted for a red Givenchy number and a featured hat from Koché.

Are digital covers…worth it? “That digital cover is magnificent! Really intriguing to watch. I wish that was an actual cover, would’ve been a great fit for the May issue,” applauded slayage upon first look.

Bluebanter felt the same way, writing, “Bella’s cover is actually much better than the print covers!”

“I actually love the look of that shoot etc but I hate the idea of a digital cover. Would have been amazing in print, especially the video featuring the McQueen look,” voiced Bertrando3.

The outcome wasn’t to everyone’s taste, however. “Why they think we would need this cover… and with her?” mused IndigoHomme.

“I’m not getting the appeal of a legless Bella, the room looks like it’s been condemned, and if you tried to convince an old-style ballet teacher that holding your body like that was creating elegant lines, you’d get the stick on the back of your legs,” tigerrouge commented.