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Marketing Plan

Assessment Item 2: Social Media Marketing Plan
Value: 35%
Format: Marketing Plan
Length: 3500 words
Considerations: Team work
Due Date:Week 10
GUIDELINES
You have been provided with a brief from your client who is looking to establish a new business venture in south-east Queensland. You will be required to prepare a social media marketing plan for this new business. You CANNOT choose another business – you MUST prepare a marketing plan for the client you have been provided. Be creative but also realistic in developing your ma... More

Prepare a report about one product or service containing information that could be used for a marketing plan.
You can choose a product/service from your own business or from another business with which you are familiar.
In your report you must include information about:
• The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.
• Market analysis using a SWOT analysis. Make sure to discuss the SWOT analysis adequately.
• Objective... More

Task
Develop a Marketing Plan
Using the supplied Marketing Plan template (see Interact) and after reflecting on the models and material in Pride etal (and other sources ), develop a concise Marketing Plan for a new product or service your organisation might launch (or an organisation you aspire to develop a plan for). The plan is aimed at key decision makers.
Using the template, ensure you include organisational vision and mission and a SWOT to set the scene. Based on this choose a specific and well identified target market (be extremely foc... More

Marketing Strategy and Plan
Conduct a Brand Audit on Verizon Wireless. Your goal is to uncover areas of need in Verizon Wireless's current strategy, identify opportunities, and define or re-define goals. Find out what data is available to you, and analyze it. Be sure to research the competition (AT&T, Sprint, and T-mobile). This paper should be 4 pages in length. Use APA format and all APA guidelines for citing sources.
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Aims : To develop an understanding of general marketing principles and their application to business
Assessment guidance: Learners will then be required to conduct an investigation of a
business and analyse its marketing strategy. They will also develop
a marketing plan for a specific product or service.
Learning outcomesThe learner will:
Assessment criteriaThe learner can:
1 Understand the role of marketing inbusiness
1.1 Explain how marketing can be defined1.21.2 Explain the contribution of marketing to the achievement of... More

Twilight Marketing Plan
Twilight, a startup company, has contemplated an opportunity with the Baby boomer generation entering the retirement stage of their lives. As this generation has paved the way for many new businesses over the years, Twilight believes there is yet another opportunity to serve this generation. The service would be a consulting service providing information for active seniors, 55-plus, partial assistance, and full care. This service would involve not only housing but also a host of information related to enjoying this p... More