Purificacion Garcia teams up with Emirati Influencer Elham Abdul Kareem for Fall/Winter 17 Lookbook. The label further develops their relationship which began last June.

Combining the world of fashion and art, Elham Abdul Kareem has teamed up with world renowned Spanish fashion house Purificacion Garcia to create an exclusive FW17 lookbook for their brand new RTW line. Elham, a long
time PG fan, is known for her growing online presence, especially among her fellow style savvy Emirati women. The lookbook, featuring the latest RTW Purificacion Garcia FW17 clothing and accessories collection, is styled completely by Elham, showcasing her interpretation of the brand’s key pieces.

Purificacion Garcia adopts a new attitude this Fall/Winter, establishing freedom, functionality and comfort as the pillars of the collection. The truly feminine character of this season’s latest trends was inspired by the instinctive relationship between art and photography. Oversize shirts, stirrup pants, jumpsuits and ruffle skirts are flawlessly combined with cocoon coats, sleeveless hooded jackets and maxi vests. Sporty items such as athleisure pants, joggers, military parkas and bomber jackets are also featured in the collection. The designer gives them an unexpected twist with the addition of more sophisticated elements, blending classic fits, urban moods, a wintery
colour palette and a minimalist feel.

Through this unique collaboration, Elham navigates the realm of digital fashion and Middle Eastern women’s unique takes on style, breaking stereotypes and proving that fashion can adapt to local customs and still be fun and glamourous.