The Cleveland Indians offer “Lunch and 3 Innings”: Watch a game for $15 and get a $10 voucher on top. Is this a good strategy? What the Indians miss: Rebates may be important part of your pricing strategy, but how can you expect your customers to show belief in your product if you don’t?

“The annual Cheese-Rolling has been cancelled because of too much success.” Sounds bizarre? Well read on and find out about the two optional approaches of scaling and becoming bigger vs. shortage on purpose – and why it is a great idea to carry on in case of failure.

Two days ago I’ve been to the “Anniversary Match” – which was actually a normal league match on the 100th birthday of Borussia Dortmund, one of Germany’s best known soccer clubs and winner of the UEFA Champions League and Intercontinental Cup in 1997. The match was played at a freezing -16°C (3° Fahrenheit), but still […]