Delta Air Lines Launches Promotion With Michelin

18 June 2004

Delta Air Lines today
announced a special program with Michelin North America Inc. that allows
SkyMiles program members to earn miles when they purchase four Michelin
tires. SkyMiles program members may earn 2,500 miles by purchasing a set
of four Michelin passenger car or light truck tires at any Michelin
retailer in the United States through Nov. 15, 2004.
“Now, travel on the road can help earn miles toward travel in the air,”
said Christine Pierce, Delta’s director of Partnership Marketing. “This
partnership with Michelin is the first of its kind for airline loyalty
programs. We’re continually expanding the many ways our members can earn
miles toward Award Travel while purchasing everyday products and services.”

To receive the 2,500 bonus miles, SkyMiles program members must complete
and mail a brief form (including SkyMiles program number and email
address) with the original or a copy of the receipt for a set of four
Michelin brand passenger car or light truck tires. The form is included in
the May issue of the SkyMiles Insider newsletter and can also be found at
michelinman.com/delta. Claims must be postmarked by Dec. 15, 2004. All
SkyMiles program rules apply. To learn more about this promotion or to
find the nearest Michelin dealer, visit michelinman.com/delta. To become a
SkyMiles program member, visit delta.com/enroll.

Michelin manufactures and sells tires for every type of vehicle, including
airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty
trucks and the space shuttle. The company also publishes travel guides,
maps and atlases covering Europe, Asia, Africa and North America.
Headquartered in Greenville, S.C., Michelin North America Inc. employs
23,920 people and operates 21 plants in 17 locations.

Delta SkyMiles program members earn miles by flying Delta, Song, Delta
Shuttle, Delta Connection, Delta AirElite and Delta’s worldwide partners,
including Northwest Airlines, Continental Airlines and the airline’s
SkyTeam partners. The program offers additional mileage-building
opportunities through SkyMiles partners such as the Delta SkyMiles Credit
Card from American Express, AT&T telecommunication services, EarthLink
Internet services, participating hotels, car rental companies,
restaurants, floral purchases and financial, mortgage and realty services.
Miles may be redeemed for upgrades, Crown Room Club memberships and Award
Travel to more than 400 worldwide destinations.——-