NBC has sold almost 90 percent of its advertising inventory for Super Bowl XLIII, which leaves only about 7 of 67 in-game spots remaining, according to network officials. That leaves an astoundingly low number left to sell with still half the NFL regular season remaining.

NBC’s Seth Winter said that the network already has sold “over a dozen” 30-second spots at a record high rate card of $3 million. Not only that, but he expects some of the last spots to sell for more than $3 million as the game gets closer. “Why would we lower the price for people who have waited?” Winter said. NBC’s $3 million rate card marks an unprecedented 11 percent increase from the $2.7 million rate card Fox used for last season’s Super Bowl.

WTHR-TV Channel 13 General Manager Jim Tellus said local spots for the Super Bowl also are selling strong despite the weakened economy. Tellus declined to say how many sport the local NBC affiliate has remaining.

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Managing Editor

Schouten is an Indianapolis native and Indiana University graduate who joined IBJ in 2006 after stints at the Sarasota Herald-Tribune and the Arizona Republic. He covered the real estate beat for most of those years, and launched the Property Lines blog, before taking over as managing editor in March 2013.

Schouten has been honored for investigative and enterprise reporting by the Society of American Business Editors and Writers, the Alliance of Area Business Publications and the Society of Professional Journalists in Indianapolis. During his tenure as moderator of Property Lines, the blog was recognized twice as the best among business journals by the AAPB.

Schouten serves as secretary of the board of governors of the Society of American Business Editors and Writers, and is set to serve as the organization's president in 2016. He is treasurer of the Indianapolis Press Club Foundation, and a board member of the Indianapolis Public Schools Education Foundation.

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