Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally.

Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very unique.”

Davis said that people frequently tell him to cut it, but Davis said he won’t because “everyone’s talking about it.”

During Davis’ freshman year at Kentucky, where he led the Wildcats to a National Championship, Davis didn’t capitalize on all the “Brow” merchandise that was being sold due to NCAA rules which would compromise his eligibility. The school kept a close eye on merchants that selling any “Brow” merchandise.

“We sent a half a dozen cease-and-desist letters,” said Jason Schlafer, the school’s associate athletic director for marketing. “But towards the end of the season, people were getting really creative.”