Communicating with Purpose

Smarter Shift is a content development and communications firm that helps clients deliver ideas and messages to build a better world.

We set out to immerse ourselves in your complex content, embrace it in all its unique detail, and transform it into a simple, compelling story to build an online community or audience.

If you’ve been cajoled into opening a LinkedIn or Twitter account, without knowing why you’re using social media or how it fits your overall communication plan…If you’ve scrambled to get people to “Like” your Facebook page, without a clear picture of what you want them to do next…

If you’ve tried to draw members, customers, or stakeholders to your social media page, only to find that the traffic is light and comments are thin…

If you keep hearing from technology vendors trying to sell you the latest, greatest social platform, without explaining how it will connect to the rest of your member or customer outreach program…

If you haven’t had resources to take the fantastic content your organization has collected over the last five years and repurpose it online…

If you don’t have time to write a weekly blog post, much less eight to 10 daily Twitter tweets, and you aren’t always sure you have anything new to say…

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?