Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Online Retailing market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Report Coverage

Mintel’s Online Retailing – Europe, July 2018 focuses on the five major economies in Europe, though
we do also include estimates for 13 smaller, but important economies in the Executive Summary – The
Market section. In total these countries account for around 95% of all European retail sales, excluding
Russia. Online retailing is developing fast, even in the most developed online markets. But the level of
development varies considerably and, in general, southern Europe lags well behind Northern Europe.

The report provides market size data and forecasts for 18 European countries from 2013 to 2023, and
includes profiles of 17 major online/multichannel retailers.

The five major economies are looked at in detail: the UK, Germany, France, Italy and Spain are each
covered in separate country sections, which are also available for purchase as individual reports. These
countries include extensive consumer research commissioned exclusively for our report(s).

Consumer research

For our consumer research this year we asked questions on the following topics:

Which products consumers have bought online in the last 12 months

The retailers used for online shopping in the last 12 months

Importance of various features of online retailers

Membership of Amazon Prime

The UK report includes these questions and looks at the issues in greater depth.

Expert analysis from a specialist in the field

Written by Richard Perks, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Online is growing fast and it will continue to do so. It is still immature, even in the more developed countries, such as the UK and Germany, and in many sectors, especially fashion, the established store-based players have yet to mount an effective counter attack. But the example of the books sector shows that there will be a limit to the growth of online, though we will not try to guess what that will be.
Richard Perks
Director of Retail Research

What's included

Trusted by

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

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