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Amazon / Yu Han The biggest shopping week of the year is here!

As usual, Amazon is leading the charge for the online e-commerce space with thousands upon thousands of "lightning" deals. Not far behind are stores like Walmart and Target. They're ramping up their online deals in the hopes of giving The Everything Store a run for its money this holiday season.

That said, it's still difficult to compete with Amazon. The company has a seemingly endless stream of deals being released on a staggered schedule from Thanksgiving through Cyber Monday, with new offers appearing as often as every five minutes.

Since not all of these deals are created equal, the Insider Picks team is doing its best to separate the duds from the big-ticket items actually worth buying — so you don't have to.

Audio-Technica ATH-S700BT SonicFuel Bluetooth Over-Ear Headphones

Fire TV Stick

Amazon

A great option for minimalists, the Amazon Fire TV Stick will give you all the same access to Netflix, Hulu, and Prime Video as the Amazon Fire TV for a lower price. It doesn't have the same power as its big brother, though, so take note if speed is your priority. - List price: $39.99

Samsung 250GB Solid State Drive

Amazon Echo

Consider Amazon's Echo your smart personal assistant: It's Alexa enabled, so it can do everything from relaying the weather forecast to playing your favorite tunes. Now, you can score $50 off this smart home essential.- List price: $179.99

Audioengine A2 Speakers

Amazon Echo Dot

Amazon

The Echo Dot can be considered a miniature version of the Echo — capable of much of the same functionality that its big brother can handle at a significantly lower price point. The biggest difference is that you'll have to hook up your own speaker to it. That said, if you already have a solid speaker set up with Bluetooth connectivity, this is a no-brainer. - List price: $49.99

Blue Yeti USB Microphone

Kindle for Kids bundle

Amazon

The Kindle for Kids bundle is the perfect way to get kids to read. It has built-in software to help kids improve their vocabulary without having to ask for help. Each Kindle for Kids bundle comes with a case and two-year worry-free warranty. - List price: $124.98

Amazon Tap

Amazon

The Amazon Tap is a portable edition of the Alexa-enabled Amazon Echo. Similar capabilities, but more meant to act as a portable speaker than a living room centerpiece. No matter how you use it, it's a great value today. - List price: $129.99

Kindle Paperwhite

Amazon

The Paperwhite does everything the regular Kindle does, and more. Thanks to a higher-resolution screen and backlights, the Paperwhite is easier on your eyes and lets you read in more places. - List price: $199.99

All-New Fire HD 8 Tablet, 8" HD Display, Wi-Fi, 16 GB

Amazon

With 12 hours of battery life, faster performance, and two times as much storage as the standard Fire tablet, the Fire HD 8 is a worthwhile investment if you can splurge a few extra bucks on the upgrade. - List price: $89.99

Fire Kids Edition Tablet

Amazon

If your kid has been nagging you about getting their own device, or is always grabbing yours the Fire Kids Edition tablet is the perfect solution. It comes in a case, with a two year warranty and is packed with parental controls so you can keep their digital experience safe.

Save on Kindle unlimited

Kindle Voyage

Amazon

The Kindle Voyage kicks the game up another notch from the Paperwhite. It has more backlights, light sensors to auto adjust those lights, and pressure sensitive "PagePress" areas, so you can turn the page of your book without having to swipe. - List price: $199.99

Amazon Fire TV

Amazon

The Amazon Fire TV is a streaming box similar to that of a Roku, giving you access to all your favorite non-cable content through a fairly smooth interface. It's a great option for anyone who doesn't have a gaming system at the center of their entertainment setup. - List price: $89.99

Xbox One S 500GB Battlefield Bundle + 3-month Xbox Live Card

Disclosure: This post is brought to you by Business Insider's Insider Picks team. We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners, including Amazon. Jeff Bezos, CEO of Amazon, is an investor in Business Insider through his personal investment company Bezos Expeditions. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Have something you think we should know about? Email us at insiderpicks@businessinsider.com.