With the eyes of the entire world on the Football World Cup, in South Africa, local authorities from Changsha, China had to come up with something better, yet related to current events.

And what’s better than football? Mud football, played by barely dressed gorgeous models, of course. So they set up a small football pitch, filled it with mud, brought in models from various Chinese cities, and got the Beauty Mud Cup 2010 under way. In the photos below, teams from Hunan and Hubei go head to head, in one of the first matches of the competition. I don’t know the score, and neither do most of the male spectators who resumed to roars and cheers every time any of the girls kicked the ball through the mud.