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Wednesday, August 29, 2012

To continue the series on List Building Tips, here are two promotional strategies that I also employ at the moment.

I'm subscribed to an eZine that allows free advertising for its readers. So I submit an ad there on a weekly basis. There are paid eZine advertising and I'm sure they're not that difficult to find.

The other is banner advertising, which I also currently offer at my text ad exchange, Winning Solos. Join for free and get a Free JV Upgrade till we hit 250 JV members.

21. Buy ezine solo ads

Ezines offer a wide variety of different advertising options, but
most of them amount to taking up a small portion of the total ezine. In
the case of an ezine solo ad, you actually purchase the rights to all of
the content in a single mailing.

Now, you might be tempted to rush to the closest ezine solo ad
broker, buy up a bunch of solo ads, and then send off the first mailer
you can draft, but this is definitely not the best approach. And, in
fact, most who do it ultimately end up getting almost no traffic.

So, instead of doing this, here’s what I suggest: start by finding a
copywriter. Since you’ll be writing a short solo ad, it won’t cost much
(in, comparison, say to 15 pages of long copy). Working with your
copywriter, come up with a great deal to offer readers; and an
accompanying great piece of copy. Or you can write it yourself if you're quite competent as a copywriter.

Once you have your copy in hand, begin methodically seeking out good
ezine matches. Start by subscribing to relevant ezines, and taking notes
on the content style. For instance, is it typically loaded with ads?
And how frequently does it send solo ads? And finally, is the content
typically good? A good measurement is if you join the eZine as a subscriber so you'll get an inside look.

Answering all of these questions is an important part of selecting
your ezines. Once you have done this and have made your choices, either
proceed with a purchase (if the option is available) or contact the list
owner to see if he/she is willing to allow you to purchase a solo ad.

I personally suggest that you run only one ad at a time, wait for the
results, and then decide whether to proceed with the next ezine solo ad
submission. Test and track.

Again, Google has a huge list of ezines that sell advertising space
and solo ads. Search for “ezine solo ads” or “ezine ads” to find them.

22. Cross-promote with banners

If you don’t have a lot of resources to sink into expensive forms of advertising, cross-promotion may be your best option.

Simply put, cross-promotion involves finding other webmasters or list
owners; and forming an agreement to promote each other’s sites to your
own visitors.

Say you agree to put banners that promote each other’s websites on
your thank you pages. Then your new subscribers can join your JV’s list
and vice versa.

In addition to an informal arrangement like this, there are also more formal ways to exchange ads. One way is by joining text ad exchange or banner ad exchange sites.

For instance, there are banner exchanges which give you promotion
credits to go towards your banner displays whenever you promote someone
else’s (via a banner they add to the system).

In general, cross-promotion provides an inexpensive alternative to other methods of list advertising.

When you're starting out, you are naturally concerned with the cost of advertising. Read, research, and ask around for the best option. You can think of more complex and expensive types of advertising when you can well afford it.

Friday, August 24, 2012

In this week's edition, I'm sharing some SOPs (Standard Operating Procedures) that you can incorporate in your list building strategy. These are basic but should be practiced if you want to keep growing your list. Read on...

Note: You definitely need to follow these three tips shared for today to ensure your success in building your list. I usually get turned off with subscriptions wherein I'm offered all the new programs or items that come out. You want to limit that and it would be better if you try out the recommended programs first yourself before suggesting it to anyone on your list. After all, you wouldn't want to recommend unreliable programs as your reputation is also at stake.

Friday, August 17, 2012

In this edition of the List Building Tips, know more about what to offer so you can get more people to sign up for your list. Remember that you want to catch the attention of your potential customers, so you offer giveaways in the form of Free eBooks or reports. Another way to build a following is by adding more quality content to your site.

Friday, August 10, 2012

Have you been building your list? If you're waiting for the series to end before starting, you better shape up! The best way to learn is to start doing it. If you've read this far, I'm presuming that you have some working knowledge of online promotion and the terms used in describing them. If not, it would be a good idea to do additional research. Read on for this week's list building tips.

Note: A landing page is where you send your potential clients to when they click on your ad. That's where they "land" so it's called a landing page. Not all marketing promotions are created equal. Some convert higher than others. This means they got more people to click on them. These ads are then considered to be more effective. You should focus on making more of these ads.

Thе best way tο gеt a nice looking squeeze page іѕ tο υѕе a template. Thеrе аrе many available fοr a very affordable price.

Note: A squeeze page is a page where potential clients can leave their name and email address upon visiting your ad. You would need a good autoresponder service for this. In my case, I use the autoresponder of my main site host, GVO.

Friday, August 3, 2012

To continue our series on the List Building Tips, here are three more tips to help you grow your list. One of them is running your own affiliate program. Affiliate marketing is a good way to start, esp. when you're new to online marketing. The main reason is you just need to find a really good and lasting product or service and it doesn't cost you a lot to start up. You can save up till you can afford to run your own. Read on for more tips...

Note: Running your own affiliate program entails costs. You want to make sure you are prepared to make an investment and commit your time, effort and energy into building your own program. The reward, however, is that you get to be your own boss.

Note: I won't really suggest paying for leads. But you can join mailers, safelists and text ad exchanges wherein you can send a solo ad to all its members. Make sure you come up with really good offers so that you can receive more sign-ups for your program.

Note: The reason you want to use your photo is to be able to BRAND YOURSELF. You want more people to know that you are a serious marketer and you want them to remember you too. Oftentimes, people follow people. If you've built a good reputation, it will be easy to increase your membership base. ^_^