Microsoft has officially rebranded its Xbox Live Marketplace after nearly a decade of its existence to the 'Xbox Games Store' earlier today, ahead of the company's next-generation Xbox One game console launch which is slated for a November release in certain regions only.

Here's what a Microsoft spokesperson had to say:

"That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."

After eight long years, the Xbox Live Marketplace name, which has served its purpose, and very well with all the updates that it received over the years (making it a completely different store altogether by the time the store matured into its prime) has finally been put to rest.

That's all there is to read here folks. Move along now, to the Xbox Games Store.