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Amazon Position as a Tech Giant is Intimidating to some Consumers

Amazon is a powerful technology company that specializes in the sale of online merchandise a goods. Now, keep in mind that Amazon is not a tech company in the same sense as Apple or Microsoft.

This organization does not just rely on developing, perfecting and then selling technology products for a profit. Instead, it uses its technology to make itself a powerful seller of goods. Some people object to this stance by Amazon because they feel like this company is taking over too much in terms of commerce.

Amazon not only dominates the internet as the world’s number one marketer it is also encroaching (if you want to use that term) into brick and mortar operations. Amazon is based out of Seattle, Washington and this company just purchased a grocery store chain called Whole Foods earlier in 2017. Now that Amazon owns this grocery retail outlet the company has clearly captured more market share from the competitors.

Some people do not like what Amazon is doing. They feel like this company is dominating too much of commerce online and in the real world. While it is true that Amazon is the reigning champion of online sales, its reach is not so strong that it has taken over the brick and mortar businesses. Truth be told, most commerce (at least 90%) still comes through brick and mortar outlets.

Amazon is not trying to necessarily dominate the commerce market and not give people a choice. Instead, it simply trying to keep shopping so convenient that customers will not easily walk away from them. They do this by selling their items in bulk. Lots of bulk to be exact.

That is the secret to Amazon’s success. They keep overall prices cheap, which in turn keeps customers from stepping away from their organization. After all, if a person can save hundreds of dollars instead of tens of dollars on their grocery bills; then you can reasonably expect for them to continue shopping where they save the most money. You can find out more about Amazon’s market dominance on ABC News.