Nothing can stop a marketing plan in its tracks faster than a
less-than-satisfactory customer experience, and one of the best ways to
deliver consistently on the brand promise is to engage all employees in
the company mission.

Get inside the head of Rodd Wagner, VP of Employee Engagement, and Rick Pulito, VP Market Development, BI WORLDWIDE,
as they discuss the latest research surrounding the New Rules of
Engagement: 10 make-or-break imperatives for attracting, retaining, and
motivating employees in the coming decade. BIW will present the new
rules with an emphasis on how these affect a company’s brand and
consumer experience.

Following the presentation, a panel of executives, including John Pepper, CEO and Co-Founder of Boloco, Steven Arthur, Head of Industry, Retail at Google, Parrish Arturi, Senior Vice President, Customer Experience for Fidelity Personal and Workplace Investing (PWI), Sara Spalding, Senior Director, Microsoft New England R&D Center, and Fred Schlecht, Sr. Director of Talent Management, Dunkin Brands will discuss how they engage employees.