Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille

This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.

In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy Guess what is inside! Blind people have to guess every day. At the bottom of the carton, the copy continues: The bulk of information placed in public accommodations is not translated into braille.