Janet Rolle Joins CNN World as Chief Marketing Officer

Rolle will serve as executive vice president for the network

Janet Rolle is joining CNN Worldwide as executive vice president and chief marketing officer it was announced today by Jim Walton, president of CNN Worldwide.

She will report directly to Walton in New York.

Rollé is joining CNN from BET Networks, where she served as executive vice president and chief marketing officer. She led brand strategy and marketing efforts, including on-air promotions, off-channel and digital marketing as well as affiliate and trade marketing.

Advertising Age magazine named her one of "10 Who Made Their Mark" in 2010 for her brand development work at BET.

Walton called the move "a strong hire" for a "key leadership role" at the organization. In a press release he also praised her "fresh perspective."

Before joining BET Networks, Rollé worked at AOL as Vice President and General Manger of AOL Black Voices and AOL Women's and Lifestyle Programming from 2005-2007.

She has led marketing strategy and execution for BET, MTV Networks and HBO.