It appears that, as indicated by the name, the Sellotape Selfies trend started in the UK. The Independent notes that, "While the hashtag was used on Twitter October last year, in the 10 hours since Sellotape selfie Twitter and Facebook account were created, hundreds of people across the world have joined in and posted photos." The actual company Sellotape has not chosen to take advantage of this trend by reactivating their stagnant socialmedia accounts.