Les Belges

[Les Belges] is a label of the institutions supporting design and exports for the three
Belgian regions.

For the Milan Design Week 2010, [Les Belges] put up a paid contest involving three graphic design studios from around the country to propose a promotional item for the event. It had to contain a usb stick, designers cards and a map of the Belgian exhibitions spread around Milan …and everything needed to be able to be given away separately.

After ruling out all unnecessary box/file/bags… which were the first things to come to mind for this kind of object, the Belgian motto "L'union fait la force" gave us the answer! A simple, unifying ring going through the usb key, the maps attached with an eyelet and all the designers' cards won us the job!

Searching for the right fonts (a traditional Italian serif and the specific Helvetica used by the FCI Milano:^) or the proper way to use the Belgian colours, we aimed for something strong but not overshadowing the content, meaningful but subtle, budget but very handy.