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In Store and Online Music Marketing

April 19, 2018

RECORD STORE DAY 2018 is upon us and we are super stoked for the big day. It's a great world that celebrates records stores and music on their own special day. It's a ton of work for everyone involved and always so worth it! Go out and be amongst amazing music lovers this weekend.

I'm sure that everyone has downloaded our apps by now, yes? Please do, and enjoy using the barcode lookup feature with your phone and staying informed from your favorite indie retailers. Now you can get notification when you happen to be NEARBY one of our stores. Whoop Whoop.

We are setting up meetings now (and next week) for Nashville, so please reach out to us as we would love to meet with you! Our availability is from Monday through Thursday. Hope to see your there!

We have just added a preorder widget to the top of our sites. Front and center.

As for Broadtime's strategy, we have created another category for our campaigns that are "preorder only" and we are adding additional weeks of support for releases on our regular campaigns.THIS MAKES OUR PROGRAMS LONGER! (6 weeks? 8 weeks?)

When your title is on our preorder radar, the release will go into our widely hosted "Upcoming Releases - Preorder" genre on all of the sites and station and apps. We will call attention to the releases with banner ads and with our news postings

PRE-ORDER CAMPAIGN

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3. Latest APP & BPM Station developments

We believe very strongly that Mobile Apps represent a new frontier of marketing the stores and connecting our record store brands to their customer base in exciting new ways. By delivering a listening station to every customer's pocket we can then reach them with friendly messages to increase engagement. Our website customers with mobile apps enjoy mobile e-commerce supported by AEC fulfillment.

We are super proud to be working with the forward thinking CIMS stores and management to bring about powerful new marketing tools to that coalition. We respect and appreciate working so closely with them.

So we have been hard at work making new features or our BPM Mobile Store App and our BPM Stations. This includes a new wishlist function for the App where customers can add the records they are previewing and want to a WISHLIST. We NOW HAVE mobile commerce enabled for our apps. If you haven't yet, please download one of our newest customer's app, Down In The Valley. (https://music.downinthevalley.com/app)

Lord Huron - Vide Noir - RepublicLord Huron releases new album,Vide Noir, on via Republic Records. The album follows critically lauded EPs, 'Strange Trails' and 'Lonesome Tails', which has garnered over 400M streams to-date. Previous single 'The Night We Met' is best known for featuring in Netflix's '13 Reasons Why.' The band is currently on an extensive USA headlining tour through Summer 2018.

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Thievery Corporation - Treasures From The Temple - Eighteenth Street11th studio album from D.C. based electronic duo featuring artists: Mr. Lif, Sitali, Racquel Jones, Notch, Natalia Clavier, and Lou Lou Ghelichkhani. The 12 trackTreasures From The Templeis a continuation from their last album Temple of I & I, recorded in Port Antonio. Blending their signature sound with classic dub, dancehall, and roots vibes.

Kimbra - Primal Heart - Warner BrosThe whole world will certainly be watchingKimbraonPrimal Heart. She has quietly spent the past two years assembling the 11 tracks on this body of work with hit-machine Skrillex ("Top of the World"), among other producers in Los Angeles and New Zealand. Stripping down Kimbra's music to bare emotion and heart, the album invites listeners to experience the inherent vulnerability in her voice, conveying raw feeling throughout each song.

Brothers Osborne - Port Saint Joe - EMI NashvilleJohn and TJ Osborne co-wrote every track onPort Saint Joealong with frequent collaborators Lee Thomas Miller, Kendall Marvel, Barry Dean, Shane McAnally, Troy Verges and more. The title,Port Saint Joe, reflects the small town on the Florida coast where the real-life siblings recorded the album. “Port Saint Joeis a sonic representation of who we’ve become not only as a band but as people,” says John Osborne. “Every show we’ve ever played together is on this record. Every song we’ve ever written and every mile we’ve ever ridden has led to the making of this record. Imperfections and all.” TJ adds, “we shacked up for two weeks to make an unabashed record that would reflect who we are in every way, and in the process we had the most enjoyable and memorable recording experience of our lives.”

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Joshua Hedley - Mr. Jukebox - Third Man RecordsWith the release of his highly anticipated debut albumMr. Jukeboxvia Third Man Records,Joshua Hedleywill embrace the role he was born to play: this generation’s classic country champion. An accomplished fiddle player, Hedley felt inexplicably drawn toward the instrument as a child. He got his hands on his own fiddle at age 8, and by 12, he was playing with middle-aged pickers at the VFW. At 19, he moved from his native Florida to Nashville, where he became an in-demand sideman at Robert’s Western World and other bars, and ultimately, a well-respected frontman. Armed with an easy croon and prodigious fiddle playing, he became known as the Mayor of Lower Broad. He hit the road to perform with artists including Jonny Fritz, Justin Townes Earle, and more, while the 2015 documentary Heartworn Highways Revisited featured Hedley prominently.

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Pennywise - Never Gonna Die - EpitaphFormed in the South Bay of Los Angeles, a neighborhood with a rich punk rock history,Pennywisebegan in 1988. The band would go on to amass an international following through relentless touring and a melodic high energy sound merging melodic surf punk, blistering hardcore and the classic punk of their youth. The group has solidified their place in punk history and are ready to continue their legacy with their long awaited new album,Never Gonna Die. A return to form for the band,Never Gonna Diecontains 14 solid tracks that a punk fan can run in circles to.

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Record Store Day 2018The Big Day is almost here, join us this Saturday and say hi as we celebrate Record Store Day and have a huge worldwide party. The year the list of special releases only available at independent record stores includes AC/DC, Arcade Fire, David Bowie, Johnny Cash, The Cure, Miles Davis, The Doors, Dr. Dre, The Flaming Lips, Marvin Gaye, Grateful Dead, Elton John, Led Zeppelin, Madonna, Nas, The Notorious B.I.G., Courtney Barnett, Elvis, Prince, Florence + The Machine, Run The Jewels, Taylor Swift, Tank & The Bangas, U2, Wu-Tang Clan and many, many more.

Post Malone - beerbongs & bentleys - RepublicFollowing the success of his multi-platinum debut album, Stoney,Post Maloneis set to release his highly anticipated sophomore albumbeerbongs & bentleyson April 27th via Republic Records. The album includes the massive hit singles "Psycho" which is already Top 20 at Top 40 radio and Top 5 at Rhythm Radio and the certified 6x platinum single "rockstar" which peaked at #1 on the Billboard Hot 100 for 8 consecutive weeks.

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Dr. Dog - Critical Equation - We Buy Gold Records'I feel like I'm in a totally new band right now,' saysDr. Dogguitarist/singer Scott McMicken. It's a bold declaration considering he's been co-fronting the beloved indie outfit for a decade-and-a-half, but it cuts straight to the heart of the intense and transformative experience behind the group's brilliant new album, 'Critical Equation.' Produced by Gus Seyffert (Bedouine, Michael Kiwanuka), 'Critical Equation' is the most infections and adventurous collection Dr. Dog has laid to tape yet. The record was born from a journey of doubt and discovery, a heavy, sometimes painful reckoning that ultimately brought the band closer together with more strength and clarity than ever before. Call it an existential awakening, call it a dark night of the soul, whatever it was, it fueled one of the most fertile creative periods in the group's history.

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Anthrax - Kings Among Scotland - Megaforce”Kings Among Scotland,” the band’s long-awaited live album, arrives in stores on April 27, 2018. Captured last February 15 at the band’s sold-out concert at Glasgow’s historic venue Barrowland Ballroom, the two-hour “Kings Among Scotland” incorporates the band’s entire live show. The concert is also available on DVD.

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Keith Urban - Graffiti U - Capitol NashvilleIt has been two years since the release of his chart-topping, record breaking album RIPCORD, but on Friday, April 27th,Keith Urbanreturns with his ninth studio album,Graffiti U. The 13-track recording, which includes his current single “Coming Home,” featuring Julia Michaels. The intimate image on the GRAFFITI U album cover was taken by world-renowned photographer Mark Seliger.

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Aisha Badru - Pendulum - Nettwerk RecordsThe Yonkers, NY born singer-songwriter uses airy vocals and vivid lyrics to draw listeners into her soulfully emotive world on her debut albumPendulum. "A major theme of every human’s experience is that we’re constantly swinging between good and bad," saysAisha Badruof the album’s theme. "We can’t avoid it. By realizing the that the swings aren’t permanent, you begin to develop the ability to control how you feel about the unfortunate events that may arise in your life."

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For more information on these and other releases out this week, check out our New Releases charts by week section and don't forget that many of these titles are also available on vinyl.