Cotton by the metre - FRUTTI (grey)

Alex&Elle’s beautiful designer fabrics are imported directly from Scandinavia. Scandinavia has a strong textile tradition with graphic designs and patterns often inspired by nature. The designs and colours range from calm and sophisticated to strong and more expressive.

All our textiles are manufactured in Europe, providing high quality and accountability for the environment. They are certified by Oeko-Tex 100 or REACH, which means that they are free from harmful chemicals.

FRUTTI is a design with big bold leaves in all shades of grey and black are printed on a beautifully textured thick white cotton fabric.

"FRUTTI is a design that I hold very close to my heart with its bold colours and thriving shapes. The design is joyful, which is what my work is all about.” - Louise Videlyck

Designer: Louise Videlyck is a Swedish designer, artist and photographer. She works with pattern and product design for Swedish and international clients in the fabric, rug, wallpaper and lighting industries. Educated ceramist, she draws her inspiration for the colours and shapes in her designs, directly from nature.