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I
love postcards. In about two seconds I know what they’re offering and if
I’m interested. And in today’s social marketing climate you can use postcards in
many different ways. Let’s look at two:

Generate
Website & Blog Traffic

Advertise
events & special promotions

Using postcards to bring people to your website or to advertise
events or special promotions is a cost effective way to bring these sites or
specials to your customers’ attention. For those of you who use google
click advertising you know how quickly the cost can rise. Postcards, on the
other hand, are much less expensive and easy to distribute – by handing out or
by mailing.

Whether you’re looking to bring in blog traffic or let people
know about your Winter special, be creative in how you distribute your
postcards. Ideas:

With
invoices

With
packing slips

When
customers come in

With
birthday cards

With
sales

At
conferences and meetings

A Note about Mailing

If you’re going to mail postcards make sure you have a
well-targeted mailing list. We’ll talk more about how to do this in another
article. If you want help with your mailing list, there are lots of companies
that do just that. Full disclosure – Nextdayflyers.com has mailing services
that does the mailing for you which can save you time and we run it through a
system that helps to eliminate dead addresses saves you money.

How do you distribute
your postcards?

Send us your ideas on innovative ways you’ve distributed your
postcards! We’ll keep a running list and post it as a reference for everyone.