About

Always Out Front

G-Force Consulting Inc. was founded by Gary L. Gustafson in 2005 after spending 13 years at industry leaders Polaris and Arctic Cat. Born with a natural interest in the outdoors and technology, Gary was on the engineering team that launched the iconic Polaris Ranger and Sportsman ATV platforms. He was an original member of the Management team that launched the Polaris Development Process, and also the original inventor of what became the Polaris RiderX and Ride Command infotainment systems plus other technologies such as Active Descent Control. While at Arctic Cat, Gary led a team that launched industry firsts including the award-winning CatComm radio system and a lightweight, battery-less push button transmission system for snowmobiles. Gary also spoke at press events to promote the Arctic Cat brand and technology.G-Force Consulting has been a corporate strategy and new business development juggernaut. Always original and innovative, G-Force launched the Yamaha Adventure Pro GPS, was the think tank that initiated TGB's million-dollar re-entry to the US market as a tier-1 supplier and OEM, provided a foundation for successful acquisition and growth of Symtec/Heat Demon, partnered with Bosch to approve mobile apps for their MySPIN powersports dashboard, laid groundwork for Kimpex's oils launch, guided American Landmaster into a new stage of growth and developing custom market reports for powersports components such as batteries, winches, starter motors and lighting. G-Force played a key role in successful media launches for brands like the Gravely Atlas UTV and significant advertising revenue growth for organizations such as Dirt Trax/Supertrax Media and Bear Hunting Magazine. Today, after more than 70 paid consulting engagements, G-Force is heavily involved in Corporate innovation strategy, mergers and acquisitions and business development that spans the entire industry.

The Panoply

Services For Powersports Manufacturers

Industry Analysis

The Best Scouting Report

Don't plunge headlong into selling to powersports OEMs and dealers without analyzing the competition. Understand "who supplies what to whom", and why. Get a quick grasp of long-term supply chain relationships, technology leaders and laggards, key personnel and pricing analysis for ATV tires, motorcycle helmets, UTV batteries, Snowmobile Skis and everything in between.

Business Forecasting

Proven, Trusted, Ingenius

Sales and technology forecasting for potential new products in the motorcycle market requires the right mix of vision, expertise and experience. 24 years of continual study as an insider helping launch dozens of ground-breaking new products, as well as learning from some that failed, informs our unique process.

Strategic Planning

Keynote Addresses and More

Up-to-the-minute industry insights peppered with personal anecdotes from well over two decades in business, delivered in an entertaining and succinct way. Keynote addresses are suitable for pollinating annual global sales meetings, long-term strategy sessions, and other special events where a group of relevant personnel would benefit. Every engagement is customized.

Entry Strategy and OEM Account Mgmt

Right Product, Right Customer, Right Time

G-Force Consulting cultivates and lands RFQs and supply chain agreements with decision-makers at motorcycle, ATV and Snowmobile OEMs and distributors. We create business development and technology plans catered to the powersports industry as far as 10 years out and we guarantee successful introductions. We can be the representative agency or you can employ in-house staff.