Seattle, WA

Aug 29 - 30, 2017

Schedule

Turning Motivation into Engagement

Tue 08/29 12:00 pm - 1:00 pm

Grand II

The field of psychology tells us how people are motivated, but in an entertainment industry, motivation isn't enough. We need to turn our players' motivation into engagement in order to create compelling experiences that they want to return to and pay for. In this panel, we propose a psychology-grounded definition of engagement and provide a framework for analyzing and creating this transition.