What is inbound marketing?

Inbound marketing is a way of attracting customers by creating content that is relevant, helpful, and gives real value to your customers. It lets you build an audience at every stage in your customer’s buying journey, and potential customers find you through multiple channels like blogs, social media, and search engines.

Why inbound marketing?

Unlike more traditional outbound marketing techniques, inbound marketing makes it easy to get potential customers attention. Creating content that is specifically designed to address the pain points and needs of your ideal customers helps to build credibility and trust for your business. It also makes it easier to attract qualified prospects that are more likely to become customers.

Isn’t that a lot of work?

Inbound marketing can be a lot of work, but it can be a lot of fun as well. More importantly, it helps you to learn what your customers want, what their pain points are, and how to serve them better. So, it not only helps to grow your business but improve your overall messaging and offerings.

The best part is, after the initial work you reap the rewards over and over again. This type of funnel building allows you to grab easy and inexpensive traffic as people are just learning about your industry. You inform them and help guide them to a solution. When they know what they want, the one who has been helping them all along (you), has the solution they need.

Is there a way to automate the marketing?

Marketing automation is changing the way many businesses work. It allows you to craft a message and use it again and again. The longer you use it, the more you learn, and the better it works. It’s marketing that evolves with the needs and desires of your customers.

Everything we do is designed to help grow your business in multiple ways. Content helps build authority and promote your services. Social media helps increase brand recognition and build customer loyalty. Video marketing helps build trust and provides new ways for potential customers to learn about your brand.

The best part is, with a proper strategy behind all of this content people are guided on a tour of how knowledgeable and skilled your business is. When it’s done they know your brand, they trust it, and they’ll look to it for solutions. Every piece of content is part of a machine designed to build your business.

Is inbound marketing right for my business?

Inbound marketing may seem challenging as it demands more upfront effort. Traditional outbound marketing methods like ads, direct mail, radio or even cold calling may seem more accessible. The problem with these methods is scale.

As more and more people learn to tune out traditional advertising, inbound methods like social media, blogs, whitepapers, SEO, and newsletters become more efficient. The old methods like cold calling allow one person to reach one person at a time. The new methods allow one person to craft a message that can reach hundreds or thousands of people every day.

Every minute spent doing inbound marketing is a minute that can work for you again and again. Traditional ads are being increasingly blocked and ignored. More people every day are turning to the Internet to research their own problems and educate themselves on solutions. Who better to guide them about your industry than you.

When looking at all these factors, it’s easy to see why inbound marketing methods are growing in popularity. If you are investing any budget in traditional advertising, it’s worth asking yourself if your time would be better spent automating these processes instead of doing the same things your competitors have been doing for decades.

Inbound marketing is for businesses who want to work smarter.

What inbound marketing services are available?

SuccessAmp is a full-service digital marketing agency that handles everything for you. We take care of the geeky stuff, so you can do what you’re best at. We offer a variety of inbound marketing services that meet the needs of any size business.

Success On Autopilot

CUSTOM PLAN developed for you to deliver amazing ROI to your business.

A TEAM OF EXPERTS in search engine optimization, web design, paid advertising, conversion optimization, landing pages, social media, and more ready to deliver amazing results.

GUIDANCE and training on our in-house proprietary methods to deliver the results that matter most to your business.

Do you offer a guarantee?

Yes! All of our services come with our Full Circle Guarantee. It is the best and most realistic guarantee provided by any agency in our industry.

Warranty and refunds

SuccessAmp warrants services provided and performs them in a workmanlike manner. Notify us of any problems in writing within thirty (30) days after completion of the service. Upon reviewing your issue we will make our best effort to correct any problems we find. Any remedy is limited to the original written scope of work. Unless noted in a signed service agreement, no refunds or other remedies will be given. The warranty above is in lieu of all other warranties, express or implied.