Description

The largest pharma commercial event in the world, eyeforpharma Barcelona 2013 (19-21st March) is putting the all powerful customer at the centre. The hand-picked speakers include doctors, payors, patients, Novartis, Pfizer, Sanofi and out-of-industry speakers including Google, Santander and McLaren.

The 11th annual gathering will discuss the importance of the customer and provide key case studies on how to revise mindsets, models and structures to seal commercial success.

Digital Reboot: Empower your digital sales reps with the right tools and the correct customer knowledge to sellmore efficiently . Case studies from Santander and Nycomed

Face-to-face networking is crucial to business success. 1000+ attendees will have access to our pre & post show e-networker, structured networking breaks, including a drinks reception at the end of day one.