Do You Consider Yourself 'Beautiful' Or 'Average'? This Dove Campaign Reveals A Powerful Message

An inspiring Dove campaign wants to show that women are so much more than simply average...

The answer should be beautiful, of course! But if you answered average, then you're not alone. In their latest experiment, Dove reveals a powerful message about how women perceive themselves.

The beauty brand labelled two entrances next to each other 'Beautiful' and 'Average' in five cities across the world and filmed what happened. Take a look at the video below - the results will shock you!

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Unfortunately, the majority of women in London, Shanghai, San Francisco, Sao Paulo and Delhi chose to slink through the 'Average' entrance, rather than recognise their beauty. In fact, according to a Dove survey, 96 per cent of women wouldn't describe themselves as beautiful.

The video is part of a new Dove campaign called #ChooseBeautiful. 'Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day,' say Dove.

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One woman who walked through the 'Average' door later explained to Dove why she made that choice. 'Beautiful to me… it's too far out of reach,' she said.

Meanwhile, one woman who proudly strolled through the 'Beautiful' entrance said, 'It was quite a triumphant feeling, it was like telling the world that I think I'm beautiful.' Well done, we say!

So, would you describe yourself as beautiful or average? Comment in the box below or tell us on our Facebook page.

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