So today day I am heading to #torquay , it's been ages since I have been down here therefore I have no idea which eatery is the best to eat at! .
What a great opportunity this is to test current search techniques of people aged between 20 - 30 years of age! 😍 People in this age group search visually first rather than using services like google maps.. So to find a good food place to eat at I typed into Instagram #torquay to see what would catch my attention. .
This tag includes all the photos from people who have tagged Torquay into their photos. This is a fantastic way to see what is remarkable about the area and what food has caught other people's attention. 🍉
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After searching through the photos it was clear that very few Torquay business owners are taking advantage of this! If no business's in your area are tagging your area in their food photos. Then you have an opportunity to capitalise on this! Therefore every time a person searches your area to find food you will always come up! Which will make you look like a popular place to eat at. 🙌🏼
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We can also see this search behaviour on Snapchat, in its maps feature.. Where stories can be explored based on location. .
Taking advantage of the current search behaviours of our target market is a great way to get ahead of your competitors and increase your brand awareness!
Tom

Please do check out The Spectacular Marketing Podcast for more gems like this from Alison Battisby - Social Media Consultant 📱as we talk must know ‘Hot Social Media Trends 2018’. We hit Top 20 and Top 3 in iTunes Business and Marketing podcast charts respectively. Thank you 🙏
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