"The people who really make choices about collection and use of data are the people who have the apps themselves," says the Direct Marketing Association's lawyer, Stuart Ingis. "Developers are the people we hire to do software coding. That's like saying the painter of a retail store makes decisions about the paint."

Some great quotes in this piece, including this DMA reaction against developers having any say in privacy practices:

"The people who really make choices about collection and use of data are the people who have the apps themselves," says the Direct Marketing Association's lawyer, Stuart Ingis. "Developers are the people we hire to do software coding. That's like saying the painter of a retail store makes decisions about the paint."

"the online home of the Self-Regulatory Program for Online Behavioral Advertising"<br />
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This was the site that folks from Yahoo! immediately suggested as the place to find out about existing standards for OBA and their definition of opting-out.