Joanna brings her ten years of user experience and digital design expertise to Falls Digital as Senior CX Strategist. She is responsible for orchestrating experience management, usability testing, user research, information architecture and visual and interactive design for all Falls Digital accounts. Endlessly fascinated by user behavior and how customer experience can be improved, Joanna has had the opportunity to apply her passion to clients such as Step2, CardinalCommerce, Novik and A. Schulman.

Kristen Erickson:

With 10 years of digital strategy and inbound marketing experience, Kristen leads the transformation and customer experience team for Falls Digital. Kristen’s background is rooted in content strategy, buyer persona development and understanding the customer’s touchpoints with a
brand—information she uses to develop actionable plans for clients. Key account experience includes McDonald Hopkins, Swagelok, CoorsTek and Tucker Ellis.