Australia: Freeview campaign highlights mobility

Australia’s free-to-air DTT platform Freeview has launched a new TV campaign, the third in the series starring the popular Freeman family and their neighbours, the Joneses.

The first spot, Freemans On The Go, demonstrates how easy it is to watch live and catch up TV wherever you are, on whichever device you choose via a Freeview FV app.

Launched in 2016, Freeview FV is a world-first collaboration between FTA networks on a mobile-first app, allowing Australian viewers to watch live streaming and catch-up content from all free-to-air networks on the go.

The new spot is the first in a campaign of five TVCs due to roll out nationally over the next 12 months. Subsequent executions will also focus on the upgraded Freeview Plus platform, with the intuitive My TV function. Freeview Plus is the first service in the world to aggregate all free-to-air on-demand services into one application.

In this latest campaign, Freeview has again collaborated with Jungle, led by director Al Morrow, who has lent a deft touch to the humorous spots.

“The latest OzTam data shows that Australians downloaded 1.5 billion minutes of live catch up and live stream content last month. Freeview is committed to developing products that allow Australians a seamless viewing experience, no matter where or how they want to watch their TV programmes,” said Freeview CEO Liz Ross.

“Apparently, 40 per cent of Australians take their mobile into the bathroom with them, so making a campaign based on a mobile-first product really lets us have some fun with the Freemans,” she added.