Support Skift’s Independent Journalism

Did you know? Skift has newsrooms in New York and London and full-time editors in Singapore, Los Angeles, and San Francisco, too.

Booking Holdings is making some significant moves with its Priceline brand.

The company has launched new branding for the online travel agent, changed its name from Priceline.com to Priceline, and officially updated its logo and other marketing collateral. William Shatner, the group’s spokesman, was out en force sharing the changes.

The group is also ratcheting up work with its Priceline Partner Network. Late in the week, Points.com announced that it had integrated Priceline hotel inventory into all of its searches, meaning that Pointshound.com and a handful of other airline-branded, points-booking engines now have wider hotel choices. All of this points to wider global ambitions for both Booking and its sister brand Priceline. Skift’s recent profile of the company and its upcoming plans has more.

Skift Stories and More Expert Insight

Spirit Airlines Is Adding Super-Fast Wi-Fi as It Gets More Flyer-Friendly: U.S. discount carrier Spirit Airlines will install Wi-Fi fast enough to permit passengers to stream from Amazon, Netflix, and other providers by summer 2019, another in a series of changes the airline’s new management has implemented to increase satisfaction scores and broaden its customer base.

Marriott CEO Fires a Salvo: ‘We Can Deliver a Better Homesharing Product’:Marriott International is still very much in the testing phase of its six-month London homesharing pilot with Tribute Portfolio Homes, but CEO Arne Sorenson seems fairly confident that the 90-year-old hotel company can learn enough from it to succeed in a market dominated by platforms like Airbnb and HomeAway.

InterContinental Hotels Is Taking Kimpton Global: Kimpton is pretty unknown in Europe and Asia but that is about to change. Whether it truly is a luxury brand is a moot point; InterContinental Hotels Group thinks it is, and will be pushing it as such.