OFF

“OFF” stands for similar values and qualities as in the case of Off-Broadway: “OFF” diverts from the mainstream, from solidified routines, and ventures to find its own path, establishing its own form of operation. It finds its own people, resources, and locations. Although smaller, more spontaneous, and with a tighter budget, it makes no compromises in quality, and is less constrained by unchallengeable protocols.
“Instead of fast-changing prepositions—‘post,’ ‘anti,’ ‘neo,’ ‘trans,’ and ‘sub’—that suggest an implacable movement forward, against and beyond, and try desperately to be ‘in,’ I propose to go ‘off’: ‘Off’ as in ‘off quilter,’ ‘off Broadway,’ ‘off the path,’ or ‘way off,’ ‘off-brand,’ ‘off the wall,’ and occasionally, ‘off-color,’” wrote Svetlana Boym, whose Off-Modern theory served as inspiration for naming the project.