November 8th, 2010

Seeing great typography in motion is always impressive. I’ve posted about it in the past, but this one created by Evan Shuster takes the cake. I’ve transcribed the words from the video down below.

The design of Die Neue Haas Grotesk or Helvetica. What it’s all about is the interrelationship of the negative shape, the figure ground relationship, the shapes between characters & within characters so that the counters & the space between characters just hoooooooold the letters. It’s a letter that lives in a powerful matrix of surrounding space. It’s…oh, its brilliant when it’s done well.