Yuengling’s beer sales were up 225% in the last six years, but that the company’s old Eagle Brewery facility, which could only produce 500,000 barrels of beer per year, could not keep up with growing demand. After temporarily rerouting beer from Maine, Massachusetts, and Rhode Island to its home state and largest market, Pennsylvania, the company considered five options for expanding beer production: (1) adding new storage and finish tanks to Eagle Brewery, (2) outsourcing production to another company, (3) buying an existing brewery from another company, (4) building a new factory, or (5) “doing nothing.”