The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.

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Viceroy Bank of Time

Viceroy

With bancodeltiempoviceroy.com we tried to make real what the brand had been communicating for years: "it's not what I have, it's what I am". We created an online platform, a social network where on exchange of every service you offered you got time credits that you could cash for other services that partners offered. This generated a chain of favours where everyone got what they wanted without using money.