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Moosehead retains Craft PR

Moosehead Breweries of Saint John, NB has hired Craft Public Relations of Toronto as its PR agency of record in advance of its 150th anniversary next year. The assignment encompasses all the the brewery's brands, including Moosehead, Hop City, Samuel Adams and Estrella Damm. Advertising for Moosehead is handled by Taxi 2.

"Moosehead is the last major brewery in Canada still independently owned by Canadians," said Deanna Lichty, senior director of marketing at Moosehead. "We have a year of incredible storytelling ahead of us, and so we were looking for powerful and passionate storytellers. We found that in Craft."