Business Is Not A Popularity Contest

It’s not being liked, or having a huge social media presence, or having amazing products that nobody buys. It is not about having a beautiful website, or perfectly crafted email newsletters, or an incredibly popular blog.

In larger business, this is called accountability to shareholders. Business is not a popularity contest. The CEO does not get away with saying, “But look at all these people who like us on facebook!” Shareholders will not accept that. You are the majority shareholder in your business, and you have to protect your investment. You have to make sure that your recurring activities are as directly tied to making money as possible. There’s nothing wrong with having a hobby, but if you want to call it a business, you have to make money.

Naomi Dunford former teenage Mum at 17, high-school drop out and founder/owner of consulting firm IttyBiz “Marketing for businesses without marketing departments.”