Will Copybox Change the Face of Advertising?

According to an interview in Agency.Asia Magazine, Copybox is the tool that advertising agency creatives may well soon be using to create "reactive advertising"--global customization of how Internet ads look and behave based on the conditions of each exposure. Sound complicated?

It’s not. The gist of the ingenious platform is that since no two people or situations are alike, neither should ads.

Feedback on the app from the Agency.Asia Magazine, Alen Todorov is positive: "Normally when I write copy (for interactive) I know I have two paths I could follow: very targeted or very creative. This app seems to finally blend the two. Absolutely great."

Among the thousand developers who applied, it was chosen as one of 50 apps to be launched at TechCrunch50, 2008. So, is it the copywriters’ Photoshop? Judge for yourself.