Go crazy with Gucci S/S 2016 Advertising Campaign

Take a look at Gucci’s interesting new Spring/Summer ad campaign set in an urban setting, artistic yet brutalist. Taking on from its fall/winter 2015-16 campaign, where Gucci began its journey on the streets of Los Angeles, the house travels to Europe, to Berlin creating a dialogue between the campaigns and a continuous narrative threading through each new collection.

Taking inspiration from the visual language and aesthetics of German ‘80s pop culture, the story for 2016 is created in Berlin with the city providing a raw backdrop of rooftops and the warehouse. A palpable decadence is echoed in the designs of clothes and accessories with the picture settings that consist of washroom interiors, well-choreographed scenes of girls together giving you the feeling of intimacy in the powder room in shiny dresses, oversized shades, bellbottoms and well set hair dos. And above all the dreamy, surreal atmosphere at play, epitomized by a shot of a model on a skateboard holding a peacock. Eccentric, weird yet intriguing!