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Mattel, WWE launch product line

11 May, 2010 - 08:35 PM IST | | 146 Reads

MUMBAI: Toy maker Mattel has partnered with World Wrestling Entertainment (WWE) to launch the WWE Action Figure range in India with a special event at Hamleys, the new toy destination at High Street Phoenix, Lower Parel.

Mattel India commercial director Karun Gera says, "Mattel is excited to bring the iconic WWE entertainment brand to young Indian fans. Capturing all the drama and excitement that makes the WWE a worldwide phenomenon, these action figures and role-play items reinforce our commitment to bringing the most exciting and innovative toys to Indian children.”

Created with both kids and collectors in mind, the action figure line aims to bring the drama and action of WWE home and looks to offer something for every fan. Kids can recreate their favourite matches with the approximately seven-inch basic WWE figures, from the Monday Night Raw, Friday Night SmackDown and ECW rosters.

Innovative FlexForce Figures: These figures are also available with a feature called FlexForceTM that enables them to deliver hook throwin’, flip-kickin’ moves. The figures are called the new FlexForce Action Figures.

WWE superstars such as John Cena, CM Punk and Rey Mysterio all form part of the superstar line-up from Mattel. The range which spans over 20 different characters in India also includes The Great Khali figure.

Besides action figures in single packs, the range, available at stores throughout India, includes product lines like WWE Action Figure Two Packs, WWE Championship Belts and WWE Breakdown Brawl Ring.

“The WWE range of action figures particularly those inspired by The Great Khali should be an instant hit with children and adults alike and a welcome addition to the vast selection and collection of branded national and international offering of toys that is on display at Hamleys.” adds Pai.