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TD Bank: Search Human

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A hyper-local video solution to help people “Bank Human” online.

Many people find their local banks through search. And while search is great, it’s hardly personal. So TD Bank’s “Bank Human” philosophy, and the friendly customer service they provide wasn’t being translated to customers.

A radical approach.

The thought was simple: What if we could introduce people to their local TD Bank manager as they were searching for the bank? Partnering with Google Places to create an enhanced video experience within their platform, we created nearly 100 high-quality videos of local stores hosted by each store’s manager. We recreated an intimate neighborhood feel, with footage from inside the location and the community around it. We even created Chinese and Spanish versions for some stores. Now, instead of just seeing an address on a Google map, customers could get a personal glimpse of their local store without leaving the search results page.

Making search personal.

We optimized more than 100 TD Bank webpages for search and designed a number of mobile landing pages, making sure the videos and store managers had maximum visibility. So TD Bank and its people are just as accessible online as they are off, making the promise of banking convenience that much more human.