B-to-B’s Path to Mobile Optimization – B2B @ FolioMag.com

Traffic for business content—traditionally living in the 9 to 5 world of desktops—has risen considerably on mobile devices. And that base is only getting bigger. Business publications expect more than a quarter of their audiences to access content exclusively on digital platforms within the next two years, according to a recent study by the Alliance for Audited Media (AAM).

But even though they see the rising tide of mobile users, b-to-b publishers aren’t sure how to proceed. The same AAM study reports that 60 percent are undecided about how exactly they’ll optimize for mobile. Meanwhile, close to two-thirds of consumer magazines already have a definitive approach.

B-to-b publishers ALM and FierceMarkets have begun to take significant steps to optimize their content for mobile consumption though. Both have rolled out the changes incrementally, but they’re each being careful to address the full spectrum of the user experience. Having a disjointed, part-mobile, part-desktop device strategy puts a ceiling on your mobile potential.