BR: Kuwait is a crazy mix: a super-affluent country, yet basically a welfare state, though with a super neo-liberal consumer economy.

FQ: We consume vast amounts of everything. Instagram businesses are a big thing in Kuwait.

BR: What’s an Instagram business?

FQ: If you have an Instagram account, you can slap a price tag on anything, take a picture of it, and sell it. For instance, you could take this can of San Pellegrino, paint it pink, put a heart on it, call it yours, and declare it for sale. Even my grandmother has an Instagram business! She sells dried fruit. A friend’s cousin is selling weird potted plants that use Astroturf. People are creating, you know, hacked products.

Instagram doesn’t have a business model, yet. We doubt this model would scale, but it’s an interesting alternative to traditional advertising.