“If you live in a major urban centre in most parts of the planet right now, you’ll likely be aware of the rapidly emerging presence of public share bicycles all over your sidewalks, around your train stations, and in your city squares. And if you’re a bicycle retailer in one of those cities, you’re…

“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”