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MARKETINGDo You Have An Emotional ConnectionTo Clients And Their Voice Over Copy?November 1, 2013

At the Voice Over Virtual online conference, the author presents Recipes for Success, a marvelous on-demand collection of video interviews with top voice actors for their recipes for voice over career success - including their favorite food recipes! Advice comes from Bob Souer, Doug Turkel, Dustin Ebaugh, J. Michael Collins, Tom Dheere and others. DETAILS.

By Christi BowenVoice Actor

Emotional connections - that's what all businesses want. Clients,
customers, employees, the community ... they want all of these people to
be emotionally connected to their brand and what they offer.

But how do
you get to that emotional connection? What do you have to do in your
marketing to achieve the relationship that will sustain your business,
grow your numbers, expand your influence?

That's the million dollar
question.
BUILD IT, LOVE IT

Every interaction with your clients should be based on an emotional connection to achieve
the best results.

Building relationships - good emotions - with clients,
peers, customers, employees ... it's all good and what will grow and
sustain your business.

There's a lot of love in the world and
connecting to it for your business should be top priority.
DAD TOLD ME ...

I'm reminded of what my dad said to me when I was a high school senior
and thinking about career choices. I knew I wanted to be in
entertainment (TV production, news, advertising) in some capacity.

We
looked at the "average salaries" and it was scary how little that career
path would make. I expressed some concern, even though I knew that's
where my heart lay, and my dad said, "Do what you love. The money will
come."

That is the best advice I've ever been given and something I
think about every day. Because it's true for me. I do what I love and
the money is coming.

FIND THE COPY CONNECTION

I have an emotional connection to my work - I'm in love with my career
as a voice talent. It brings me joy.

That joy is then "heard" by my
clients. I share my joy by creating an emotional connection for my
client's product.

Because I love what I do, it can be heard - which is
the point of a good voice over. Finding the emotional connection in a
piece of copy - whether it's a phone message, corporate training video
or commercial - is what it's all about.

I hope you, too, can find the emotional connections in your business, be
it with your customers, clients, employees or the larger community your
business serves. -------------------------ABOUT CHRISTI Based in Nashville, Christi Bowen is a professional voice talent with 20 years of experience in voice over and video production. She has developed a roster of clients world-wide for many types
of projects, from commercials and corporate narrations to eLearning
modules and phone system recordings.

Merci Christi. Your article is a precious tool that has the ability to motivate each of us in order to bring the best of what we can offer in studio. At the end, everyone benefits from an - emotional connection -: the client, the voice director, and... the voice actor.

Truly inspirational. Thanks for sharing!

Ken Karp

11/1/2013 at 11:09 AM

Fine points, all.

If this business is about anything, it's about connecting emotionally. My outstanding, sadly departed, coach, Connie Zimet, asked me early on, 'what is it you're selling?' I went with the obvious... 'whatever product or service I was voicing.' Wrong. Foremost, you're selling your own satisfaction with, and belief in, that product or service, a key distinction that goes to emotional connection.

Separately, one of the joys of having an ongoing client for a recurring project who is a particularly fine person is, over time, implicitly knowing what they want and taking pride in delivering consistently.

Joe Loesch

11/1/2013 at 9:40 AM

Christi is one of my favorite people and one of my favorite voice actors to work with. She always tells it like it is. Nice article Christi. It's not like it's stuff we don't know, but yet this serves a reminder of how to live life to it's fullest. Sometimes we just forget and need someone like you to remind us. Love what you do and you'll never work a day in your life!