The Loeries is an annual recognition of the best work produced in the brand communication industry in our region – including the whole of Africa and the Middle East.

As much as we creative folk love the awards, of course the only things on our minds are where are the after parties at (who didn’t just LOVE the official DSTC Channel O shindig at the Shimmy Beach Club!) and just which crazy has-been celeb will host the ceremonies?

Hosts Joey Rasdien and Dineo Moekets were a more sedate change from the more "famous" hosts of Loeries past.

In years gone by, we got up close and personal with the likes of homegrown icons Riaan Cruywagen and Johan Stemmet and international legends David Hasselhoff and MC Hammer, but in 2013, the Loerie bigwigs kept it local with funnymen Joey Rasdien and Jon Vlismas entertaining the crowd alongside socialite Dineo Moeketsi.

Effective Creativity Award
This new Gold award went to South African Breweries’ “Be the Coach” by Ogilvy & Mather Cape Town ( and 2012 Loerie Grand Prix winner), based on its effective business results.

Loeries Hall of Fame – Graham Warsop
Graham Warsop, Founder and Chairman of The Jupiter Drawing Room South Africa, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the South African and global advertising industry.

Marketing Leadership and Innovation Award – George Sombonos
George Sombonos of Chicken Licken was honoured with the Marketing Leadership and Innovation Award.