ENGAGING MILLENIALS, ONE COLLEGE CAMPUS AT A TIME

Lyft and Honor 8 wanted to promote their partnership to millennials. They were planning a mobile tour, and needed a way to engage their audience so they could educate them about the new partnership and promote it through UGC.

CREATING A FULLY BRANDED EXPERIENCE

Wave was the obvious choice for a mobile tour with a young target audience. We customized every element of Wave from the product itself, to the user experience, promoting the partnership and building in CTAs so their users could learn more.