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Ride Like King Event

Riders from around the world are invited to join Giant and Liv April 28-30 for a worldwide cycling celebration honoring company founder King Liu.

"King Liu 2009: In 2009 Giant company founder King Liu reignited his passion for cycling and challenged himself to a 927-kilometer ride around Taiwan at age 73."

Each year Giant and its sister brand Liv take a few days in the spring to celebrate the joy of cycling with a global event that honors company founder King Liu. This year’s ninth annual Ride Like King event is scheduled for April 28-30. Festivities include group rides and a contest to win a new, limited edition Ride Like King jersey.

Employees, retailers and friends of Giant and Liv from all around the world will host and participate in Ride Like King events within their own communities. It’s a global event that takes place locally, with organized rides among colleagues and friends. Stories and photos are shared through the Giant and Liv social media channels.

"Participants in the 2017 Ride Like King event can post photos to social media with the hashtag #RideLikeKing for a chance to win a special jersey from Giant or Liv."

This year’s event includes a contest to win a limited edition Ride Like King jersey. Inspired by King’s own words that "driving is too fast, walking is too slow, and riding is the best way to enjoy the most beautiful scenery in life," this jersey captures the spirit of the Ride Like King Event. The design displays key monuments and attractions from different countries around the world in a style that pays tribute to the iconic polka dot climber’s jersey from the Tour de France.

"Cycling clubs and communities from around the world get together to ride and celebrate King Liu’s passion for cycling. Jake Orness photo."

"Ride Like King is about choosing your own adventure. Join your friends on the road or on the trails to celebrate the cycling life. Sterling Lorence photo."

Giant will award one jersey per day to a photo and caption (with the #RideLikeKing hashtag) on Facebook or Instagram that best embraces those words.

"The limited edition Giant Ride Like King jersey is based on the popular Giant Race Day jersey with a performance fit and fabrics."