Overall, oils and fats in Germany is expected to experience the third very positive year in row in 2015, whilst volume sales are expected to grow for the second consecutive year with a much smaller rate only. To a large degree, the result of the category in a specific year depends on the performance of the largest category by far, which is butter. Furthermore, the year-on-year changes of butter show – especially for German circumstances – a very volatile development. Therefore, much more than...

Euromonitor International's Oils and Fats in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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