Ad Age Ad LibTue, 20 Nov 2018 18:21:32 +0000Tue, 20 Nov 2018 18:25:53 +0000Libsyn WebEngine 2.0http://www.adage.com
enhttp://www.adage.comkskaggs@adage.com (kskaggs@adage.com)http://static.libsyn.com/p/assets/5/2/c/1/52c1982fc4bdc008/AdAge_AdLibPodcast_1400px_square-new.jpgAd Age Ad LibAd Agecleankskaggs@crain.comepisodicKarina Wilsher, Anomaly’s next global CEOKarina Wilsher, Anomaly’s next global CEOTue, 20 Nov 2018 18:21:32 +0000After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume the chief executive position in January. True to its name, Anomaly is an outlier in its space, a non-traditional agency that was founded with a commitment to intellectual property and creating products. Wilsher joins me today to discuss the news and what it means for her and for Anomaly. We discuss its most famous product, the legal cannabis pen Dosist, the breaking down of the holding company model, Brexit — which the London-based Wilsher describes as a “shit show.” We get into the struggles of Anomaly’s parent company MDC Partners, evolving consumer behaviors and what 2019 looks like for Anomaly. ]]>After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume the chief executive position in January. True to its name, Anomaly is an outlier in its space, a non-traditional agency that was founded with a commitment to intellectual property and creating products. Wilsher joins me today to discuss the news and what it means for her and for Anomaly. We discuss its most famous product, the legal cannabis pen Dosist, the breaking down of the holding company model, Brexit — which the London-based Wilsher describes as a “shit show.” We get into the struggles of Anomaly’s parent company MDC Partners, evolving consumer behaviors and what 2019 looks like for Anomaly. ]]>28:27cleanage,media,advertising,anomaly,karina,ad,wilsherAfter 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume the chief executive position in January. True to its name, Anomaly is an outlier in its space, a non-traditional agency that was founded with a commitment to intellectual property and creating products. Wilsher joins Ad Lib today to discuss the news and what it means for her and Anomaly.
61fullAd Age - Host Brian Braiker with guest Karina WilsherAaron Walton, co-founder, Walton IsaacsonAaron Walton, co-founder, Walton IsaacsonThu, 15 Nov 2018 10:00:00 +0000The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michael Jackson. Walton’s job would take him on tour with Jackson. Now, some 35 years after that first incredible gig, Walton is not only still in the business of telling brand stories, he’s still at culture’s cutting edge. It was Walton Isaacson client Lexus that teamed up with Marvel for the Black Panther ads that ran during this year’s Super Bowl. More recently the agency added the New York Police Department to its roster, where the mandate is to help the department integrate its ranks.]]>The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michael Jackson. Walton’s job would take him on tour with Jackson. Now, some 35 years after that first incredible gig, Walton is not only still in the business of telling brand stories, he’s still at culture’s cutting edge. It was Walton Isaacson client Lexus that teamed up with Marvel for the Black Panther ads that ran during this year’s Super Bowl. More recently the agency added the New York Police Department to its roster, where the mandate is to help the department integrate its ranks.]]>46:54cleanaaron,age,media,brian,advertising,ad,walton,braikerThe co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 -- for Pepsi specifically, which would take Walton on tour with a singer by the name of Michael Jackson. Now, 35 years later, Walton is still at culture’s cutting edge, whether with the agency’s client Lexus and teaming up with Marvel for their Black Panther ads that ran in the Super Bowl or adding the NY Police Department to its roster, where the mandate is to help the department integrate its ranks.
60fullAd Age - Host Brian Braiker with guest Walton IsaacsonLizzie Widhelm, Pandora svp of ad innovationLizzie Widhelm, Pandora svp of ad innovationThu, 08 Nov 2018 10:00:00 +0000In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break down what the Sirius offer means to Pandora — and vice versa. Sirius has more than 36 million subscribers in North America, Pandora has 70 million monthly listeners — fewer than 6 million of whom pay for the service. We discuss the state of advertising in the streaming space, the future of audio and why she’s bullish on podcasts. We also discuss why she thinks she didn’t experience noticeable gender discrimination until she reached senior leadership positions. Oh, and we get into what her favorite TV show was growing up. ]]>In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break down what the Sirius offer means to Pandora — and vice versa. Sirius has more than 36 million subscribers in North America, Pandora has 70 million monthly listeners — fewer than 6 million of whom pay for the service. We discuss the state of advertising in the streaming space, the future of audio and why she’s bullish on podcasts. We also discuss why she thinks she didn’t experience noticeable gender discrimination until she reached senior leadership positions. Oh, and we get into what her favorite TV show was growing up. ]]>34:40cleanage,media,brian,advertising,ad,braikerIn September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break down what the Sirius offer means to Pandora — and vice versa. We discuss the state of advertising in the streaming space, the future of audio and why she’s bullish on podcasts.
59fullAd Age - Host Brian Braiker with guest Lizzie WidhelmRich Antoniello, CEO of Complex MediaRich Antoniello, CEO of Complex MediaThu, 01 Nov 2018 09:00:00 +0000This weekend some 60,000 sneakerheads, hip hop aficionados, jocks, gamers, design nerds and foodies will descend on Long Beach, California, for the fourth annual ComplexCon. The consumer-facing pop culture bonanza is the physical expression of media brand Complex, which CEO Rich Antoniello has been driving for the past 17 years. Rich — who is outspoken on just about any topic you can throw at him — joins us today for a wide-ranging conversation covering everything from media’s pivot to revenue diversification (after it’s failed pivot to video) and how Complex’s joint acquisition by Hearst and Verizon in 2016 has been playing out for the brand. We talk about why he’s bullish on over-the-top streaming platforms and how his own background as an agency and print guy left him perfectly unprepared to be a modern media CEO.]]>This weekend some 60,000 sneakerheads, hip hop aficionados, jocks, gamers, design nerds and foodies will descend on Long Beach, California, for the fourth annual ComplexCon. The consumer-facing pop culture bonanza is the physical expression of media brand Complex, which CEO Rich Antoniello has been driving for the past 17 years. Rich — who is outspoken on just about any topic you can throw at him — joins us today for a wide-ranging conversation covering everything from media’s pivot to revenue diversification (after it’s failed pivot to video) and how Complex’s joint acquisition by Hearst and Verizon in 2016 has been playing out for the brand. We talk about why he’s bullish on over-the-top streaming platforms and how his own background as an agency and print guy left him perfectly unprepared to be a modern media CEO.]]>43:31cleanrich,age,media,ad,complex,antonielloRich Antoniello, CEO of media brand Complex, joins us for a wide-ranging conversation covering everything from media’s pivot to revenue diversification to how Complex’s joint acquisition by Hearst and Verizon in 2016 has been playing out for the brand. We talk about why he’s bullish on over-the-top streaming platforms and how his own background as an agency and print guy left him perfectly unprepared to be a modern media CEO.
58fullAd Age - Host Brian Braiker with guest Rich AntonielloTroy Ruhanen, president and CEO, TBWA WorldwideTroy Ruhanen, president and CEO, TBWA WorldwideThu, 25 Oct 2018 09:00:00 +0000An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and Publicis — and give us some insight into clients including Apple, McDonald’s and Nissan. We discuss what their pain points are, what his agency’s big wins over the last four years have been, and growing up blue collar in Brisbane.]]>An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and Publicis — and give us some insight into clients including Apple, McDonald’s and Nissan. We discuss what their pain points are, what his agency’s big wins over the last four years have been, and growing up blue collar in Brisbane.]]>35:24cleanage,media,brian,advertising,ad,troy,wpp,braiker,tbwa,ruhanenAn Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and Publicis — and give us some insight into clients including Apple, McDonald’s and Nissan. We discuss what their pain points are, what his agency’s big wins over the last four years have been, and growing up blue collar in Brisbane.57fullAd Age - Host Brian Braiker with guest Troy RuhanenFrances Webster, co-founder and CEO, WalrusFrances Webster, co-founder and CEO, WalrusThu, 18 Oct 2018 09:00:00 +0000Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that’s worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus with her husband, Chief Creative Officer Deacon Webster — has been outspoken about the need to train more women for agency leadership roles. She discusses the decision to offer media and buying services, reconciling programmatic with creative, and her clients’ biggest pain points as marketers gear up for the ANA conference next week. ]]>Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that’s worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus with her husband, Chief Creative Officer Deacon Webster — has been outspoken about the need to train more women for agency leadership roles. She discusses the decision to offer media and buying services, reconciling programmatic with creative, and her clients’ biggest pain points as marketers gear up for the ANA conference next week. ]]>23:57cleanage,media,brian,advertising,agency,webster,ad,frances,walrus,braikerLaunched in 2005, Walrus is a fiercely independent shop that’s worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus with her husband, Chief Creative Officer Deacon Webster — has been outspoken about the need to train more women for agency leadership roles. She discusses the decision to offer media and buying services, reconciling programmatic with creative, and her clients’ biggest pain points as marketers gear up for the ANA conference next week.
56fullAd Age - Host Brian Braiker with guest Frances WebsterAndrew McKechnie, chief creative officer at VerizonAndrew McKechnie, chief creative officer at VerizonThu, 11 Oct 2018 09:00:00 +0000For the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Still, he comes by the gig honestly. McKechnie had most recently served as global group creative director at Apple, after holding creative director titles at agencies including DDB, Y&R and JWT. Andrew joins us to discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.]]>For the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Still, he comes by the gig honestly. McKechnie had most recently served as global group creative director at Apple, after holding creative director titles at agencies including DDB, Y&R and JWT. Andrew joins us to discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.]]>38:29cleanage,media,mckechnie,advertising,andrew,agency,ad,verizonFor the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. Networks are tough to make especially sexy. Still, McKechnie comes by the gig honestly. He had most recently served as global group creative director at Apple, after holding creative director titles at agencies DDB, Y&R and JWT. We discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.55fullAd Age - Host Brian Braiker with guest Andrew McKechnieJon Steinberg, Cheddar founderJon Steinberg, Cheddar founderThu, 04 Oct 2018 09:00:00 +0000After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that’s precisely what Jon Steinberg did. The former President and COO of BuzzFeed launched Cheddar Inc in 2016, a new media company with the initial goal of becoming the CNBC for millennials. Two and half years in, Cheddar is a bona fide media concern, a live and on demand video news network that broadcasts weekdays from the floor of the New York Stock Exchange, NASDAQ Marketsite, and the Flatiron Building in New York alone. Steinberg joins us to discuss the Cheddar business model, skinny bundles, the future of over-the-top streaming video and where he goes from here. ]]>After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that’s precisely what Jon Steinberg did. The former President and COO of BuzzFeed launched Cheddar Inc in 2016, a new media company with the initial goal of becoming the CNBC for millennials. Two and half years in, Cheddar is a bona fide media concern, a live and on demand video news network that broadcasts weekdays from the floor of the New York Stock Exchange, NASDAQ Marketsite, and the Flatiron Building in New York alone. Steinberg joins us to discuss the Cheddar business model, skinny bundles, the future of over-the-top streaming video and where he goes from here. ]]>32:57cleanvideo,age,media,brian,advertising,jon,ad,cheddar,steinberg,briakerAfter a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you might think to do is start a TV network. From scratch. Yet that’s precisely what Jon Steinberg did. Steinberg launched Cheddar Inc in 2016 with the goal of becoming the CNBC for millennials, and, two and half years in, Cheddar is a bona fide media concern. Steinberg joins us to discuss the Cheddar business model, skinny bundles, the future of over-the-top streaming video and where he goes from here.
54fullAd Age - Host Brian Braiker with guest Jon Steinberg Refinery29’s Philippe von Borries and Piera GelardiRefinery29’s Philippe von Borries and Piera GelardiThu, 27 Sep 2018 09:00:00 +0000As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the interests and cravings of young women that reaches an audience of upwards of half a billion globally across platforms. It is an audience that brands love (and to hear Refinery's founders tell it, an audience that loves brands back). The couple joins the podcast today as their 29Rooms event packs up in New York and prepares to head to California in December. The two of them — who have also spent the last 13 years as a married couple — discuss the journey, working and living together, and what comes next. ]]>As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the interests and cravings of young women that reaches an audience of upwards of half a billion globally across platforms. It is an audience that brands love (and to hear Refinery's founders tell it, an audience that loves brands back). The couple joins the podcast today as their 29Rooms event packs up in New York and prepares to head to California in December. The two of them — who have also spent the last 13 years as a married couple — discuss the journey, working and living together, and what comes next. ]]>37:36cleanage,brian,ad,29,refinery,braikerAs two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the interests and cravings of young women that reaches an audience of upwards of half a billion globally across platforms. The two of them — who have also spent the last 13 years as a married couple — join the podcast today as their 29Rooms event packs up in New York and prepares to head to California in Decembe53fullAd Age - Host Brian Braiker with guests Philippe von Borries and Piera GelardiNick Brien, CEO Americas of Dentsu Aegis NetworkNick Brien, CEO Americas of Dentsu Aegis NetworkThu, 20 Sep 2018 09:00:00 +0000“We’re not in the advertisement business. We’re in the engagement business,” says Nick Brien, CEO of Dentsu Aegis Network Americas. The advertising company was formed in 2013 to manage parent company Dentsu’s operations outside of Japan. Dentsu now generates more than half of its revenue — 59 percent last year — from outside its home market. Yet Dentsu and Dentsu Aegis Network are less known and less understood in the U.S. than the big holding companies WPP, Omnicom, Publicis and IPG. Dentsu, and therefore Brien, has a stated goal of becoming a 100 percent digital business by 2020. We get into that, his background in an industry that he says he loves, creativity (something Dentsu Aegis Network is not particularly known for), acquisition goals and why he’s tired of the narrative of the big bad consulting companies infringing on agency turf.]]>“We’re not in the advertisement business. We’re in the engagement business,” says Nick Brien, CEO of Dentsu Aegis Network Americas. The advertising company was formed in 2013 to manage parent company Dentsu’s operations outside of Japan. Dentsu now generates more than half of its revenue — 59 percent last year — from outside its home market. Yet Dentsu and Dentsu Aegis Network are less known and less understood in the U.S. than the big holding companies WPP, Omnicom, Publicis and IPG. Dentsu, and therefore Brien, has a stated goal of becoming a 100 percent digital business by 2020. We get into that, his background in an industry that he says he loves, creativity (something Dentsu Aegis Network is not particularly known for), acquisition goals and why he’s tired of the narrative of the big bad consulting companies infringing on agency turf.]]>35:15cleannick,age,brian,advertising,agency,ad,brien,aegis,dentsu,braikerIt’s been just over a year since Nick Brien — a former CEO of both McCann Worldgroup and iCrossing — took the reins at Dentsu Aegis Network Americas. We talk about Dentsu’s goal of becoming a 100 percent digital business by 2020, Brien’s background in an industry that he says he loves, creativity (something Dentsu Aegis Network is not particularly known for), acquisition goals and why he’s tired of the narrative of the big bad consulting companies infringing on agency turf.
52fullAd Age - Host Brian Braiker with guest Nick BrienStudio 71 co-founder Reza IzadStudio 71 co-founder Reza IzadThu, 13 Sep 2018 09:00:00 +0000Chances are, even if you are an avid consumer of short form streaming videos, you’ve never heard of Studio 71. But you’ve seen their work — or at least your kids have. From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to Good Mythical Morning with Rhett and Link — Studio 71 is the media agency behind videos that generate a reported 9.5 billion views across platforms every month. The company, co-founded by Reza Izad, helps creators make money and grow their offering for advertisers, and through merchandizing and intellectual property. Izad joins us today to talk about the streaming media space, where there’s been no shortage of sturm und drang over the past year or so. ]]>Chances are, even if you are an avid consumer of short form streaming videos, you’ve never heard of Studio 71. But you’ve seen their work — or at least your kids have. From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to Good Mythical Morning with Rhett and Link — Studio 71 is the media agency behind videos that generate a reported 9.5 billion views across platforms every month. The company, co-founded by Reza Izad, helps creators make money and grow their offering for advertisers, and through merchandizing and intellectual property. Izad joins us today to talk about the streaming media space, where there’s been no shortage of sturm und drang over the past year or so. ]]>37:09cleanage,media,brian,studio,ad,ads,71,reza,braiker,izadFrom Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to Good Mythical Morning with Rhett and Link — Studio 71 is the media agency behind videos that generate a reported 9.5 billion views across platforms every month. Co-founder Reza Izad joins us today to talk about the streaming media space, where there’s been no shortage of sturm und drang over the past year or so.
51fullAd Age - Host Brian Braiker with guest Reza IzadWondery founder and CEO Hernan LopezWondery founder and CEO Hernan LopezThu, 06 Sep 2018 15:00:00 +0000When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels between the nascent medium of podcasting and the cable industry of the early 2000s. The company he started is called Wondery, and today it produces premium podcast fare like Dirty John and Business Wars. Wondery’s newest show is called Dr. Death. It was released just this Tuesday and is already topping the iTunes charts. Lopez joins me today as the podcast upfronts get underway in New York to break down the landscape as he sees it.]]>When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels between the nascent medium of podcasting and the cable industry of the early 2000s. The company he started is called Wondery, and today it produces premium podcast fare like Dirty John and Business Wars. Wondery’s newest show is called Dr. Death. It was released just this Tuesday and is already topping the iTunes charts. Lopez joins me today as the podcast upfronts get underway in New York to break down the landscape as he sees it.]]>29:29cleanage,media,brian,advertising,lopez,ad,hernan,wondery,braikerWhen Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels between the nascent medium of podcasting and the cable industry of the early 2000s. The company he started is called Wondery, and Lopez joins me today as the podcast upfronts get underway in New York to break down the landscape as he sees it.
50fullAd Age - Host Brian Braiker with guest Hernan LopezSub Rosa founder Michael Ventura gets empathicSub Rosa founder Michael Ventura gets empathicThu, 30 Aug 2018 09:00:00 +0000Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he’s not advising a portfolio of Fortune 500 clients and progressive start-ups, he is running an experiential shopping venture called Calliope with his wife, running an art gallery and event space, publishing a newsletter called La Petite Mort — the french expression for orgasm — and running an eastern and indigenous medicine and healing practice. Now he’s an author, too. His book “Applied Empathy” came out earlier this spring and aims to promote how empathy can be a competitive advantage in business. He joins us on this episode of Ad Lib to discuss empathy, what he means by it, how he arrived at it as a guiding principle and how it’s won him some surprising clients, like West Point Military Academy. ]]>Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he’s not advising a portfolio of Fortune 500 clients and progressive start-ups, he is running an experiential shopping venture called Calliope with his wife, running an art gallery and event space, publishing a newsletter called La Petite Mort — the french expression for orgasm — and running an eastern and indigenous medicine and healing practice. Now he’s an author, too. His book “Applied Empathy” came out earlier this spring and aims to promote how empathy can be a competitive advantage in business. He joins us on this episode of Ad Lib to discuss empathy, what he means by it, how he arrived at it as a guiding principle and how it’s won him some surprising clients, like West Point Military Academy. ]]>32:10cleanmichael,age,media,brian,advertising,agencies,ad,ventura,braikerMichael Ventura, the founder of the New York strategy and design consultancy Sub Rosa, joins us on this episode of Ad Lib to discuss empathy, what he means by it, how he arrived at it as a guiding principle and how it’s won him some surprising clients, like West Point Military Academy.
49fullAd Age - Host Brian Braiker with guest Michael VenturaHow Terry Young, CEO of Sparks & Honey, is mapping cultureHow Terry Young, CEO of Sparks & Honey, is mapping cultureThu, 23 Aug 2018 09:00:00 +0000When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a “next-generation” agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — repositioning as a technology-led cultural consultancy. If it sounds like yet another agency scrambling to maintain relevance with buzzwords, Young says it’s an outward reflection of what they’ve been up to internally for years. He joins us on the Ad Lib podcast to talk about how the agency maps culture. Every day at noon everyone stops what they’re doing for an hour for a briefing that distills the Internet’s latest (and next) obsessions. We get into what frontiers fascinate him today – space and voice top the list -- and how a mid-career Peace Corps stint continues to inspire. ]]>When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a “next-generation” agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — repositioning as a technology-led cultural consultancy. If it sounds like yet another agency scrambling to maintain relevance with buzzwords, Young says it’s an outward reflection of what they’ve been up to internally for years. He joins us on the Ad Lib podcast to talk about how the agency maps culture. Every day at noon everyone stops what they’re doing for an hour for a briefing that distills the Internet’s latest (and next) obsessions. We get into what frontiers fascinate him today – space and voice top the list -- and how a mid-career Peace Corps stint continues to inspire. ]]>30:38cleanyoung,age,media,terry,brian,agency,honey,ad,sparks,braikerTerry Young, the CEO of Sparks & Honey, joins us on the Ad Lib podcast to talk about how the agency maps culture. Every day at noon everyone stops what they’re doing for an hour for a briefing that distills the Internet’s latest (and next) obsessions. We get into what frontiers fascinate him today – space and voice top the list -- and how a mid-career Peace Corps stint continues to inspire.
48fullAd Age - Host Brian Braiker with guest Terry YoungUSA Today Network CRO Kevin GentzelUSA Today Network CRO Kevin GentzelThu, 16 Aug 2018 09:00:00 +0000A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the newspaper company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the idea of “fake news,” picking up three Pulitzers for the network this year alone. Still, news is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.]]>A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the newspaper company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the idea of “fake news,” picking up three Pulitzers for the network this year alone. Still, news is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.]]>38:57cleankevin,usa,marketing,age,media,brian,today,ad,ads,braiker,genttzelNews is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.
47fullAd Age - Host Brian Braiker with guest Kevin GentzelArnold Worldwide CEO Kiran SmithArnold Worldwide CEO Kiran SmithThu, 09 Aug 2018 09:00:00 +0000On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she’s had to wear these past five weeks have endeared her to new staffers and broken the ice with clients. She could use all the help she can get: In its second quarter earnings release last month, parent company Vivendi blamed weak organic results of its agency network Havas on “the impact of Arnold’s underperformance.” A veteran marketer — her most recent gig was as CMO at Brookstone — with no agency experience, Smith says she brings with her a fresh perspective to a gig that is sorely in need of one. She joins the podcast today to discuss the challenges she faces in her new job, what she brings to the table as a former marketer and what she’s learning from clients like Progressive and Jack Daniels.]]>On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she’s had to wear these past five weeks have endeared her to new staffers and broken the ice with clients. She could use all the help she can get: In its second quarter earnings release last month, parent company Vivendi blamed weak organic results of its agency network Havas on “the impact of Arnold’s underperformance.” A veteran marketer — her most recent gig was as CMO at Brookstone — with no agency experience, Smith says she brings with her a fresh perspective to a gig that is sorely in need of one. She joins the podcast today to discuss the challenges she faces in her new job, what she brings to the table as a former marketer and what she’s learning from clients like Progressive and Jack Daniels.]]>25:47cleantech,marketing,age,brian,smith,agency,ad,arnold,kiran,braikerKiran Smith joins the podcast to discuss the challenges she faces in her new job, what she brings to the table as a former marketer and what she’s learning from clients like Progressive and Jack Daniels.
46fullAd Age - Host Brian Braiker with guest Kiran Smith Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunicationsCarla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunicationsFri, 03 Aug 2018 09:00:00 +0000Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company’s CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes for saying it would abstain from sending work to awards shows for a full year in order to devote resources to an internal tech platform called Marcel. Still, Publicis missed its revenue targets in second-quarter earnings reported last month -- despite winning some major accounts in the first half 2018. Serrano joins the podcast to discuss what distinguishes the Publicis strategy at a time when holding companies are under pressure from clients to cut costs and under siege from consultancies and tech giants Google, Facebook and Amazon. Plus we talk about her childhood as the family’s black sheep — and she tells us about the time she gave advertising legend Lee Clow some really bad advice.]]>Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company’s CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes for saying it would abstain from sending work to awards shows for a full year in order to devote resources to an internal tech platform called Marcel. Still, Publicis missed its revenue targets in second-quarter earnings reported last month -- despite winning some major accounts in the first half 2018. Serrano joins the podcast to discuss what distinguishes the Publicis strategy at a time when holding companies are under pressure from clients to cut costs and under siege from consultancies and tech giants Google, Facebook and Amazon. Plus we talk about her childhood as the family’s black sheep — and she tells us about the time she gave advertising legend Lee Clow some really bad advice.]]>24:57cleantech,age,media,brian,advertising,ad,carla,serrano,publicis,braikerSerrano joins the podcast to discuss what distinguishes the Publicis strategy at a time when holding companies are under pressure from clients to cut costs and under siege from consultancies and tech giants Google, Facebook and Amazon. Plus we talk about her childhood as the family’s black sheep — and she tells us about the time she gave advertising legend Lee Clow some really bad advice.
45fullAd Age - Host Brian Braiker with guest Carla SerranoBill Holiber, President & CEO of US NewsBill Holiber, President & CEO of US NewsWed, 18 Jul 2018 09:00:00 +0000For a publication with “news” in its title US News doesn’t focus much on what’s happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to the average reader for its annual college rankings. But it is actually something of a digital pioneer. The media brand ditched its print magazine in 2010 to go all digital and shifted its focus to pure service. While its core business is still advertising-based it does a monster business in lead generation, or, as CEO Bill Holiber calls it, performance marketing. Something seems to be working: The brand sees roughly 40 million monthly visitors, about 10 million going to each of its four core subject areas: education, health, government and money.]]>For a publication with “news” in its title US News doesn’t focus much on what’s happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to the average reader for its annual college rankings. But it is actually something of a digital pioneer. The media brand ditched its print magazine in 2010 to go all digital and shifted its focus to pure service. While its core business is still advertising-based it does a monster business in lead generation, or, as CEO Bill Holiber calls it, performance marketing. Something seems to be working: The brand sees roughly 40 million monthly visitors, about 10 million going to each of its four core subject areas: education, health, government and money.]]>32:20cleannews,age,media,us,brian,bill,ad,ads,braiker,holiberFor a publication with “news” in its title US News doesn’t focus much on what’s happening in the papers these days. Formerly known as US News and World Report, the publisher is something of a digital pioneer. The media brand ditched its print magazine in 2010 to go all digital and shifted its focus to pure service. While its core business is still advertising-based it does a monster business in lead generation. Something seems to be working.
44fullAd Age - Host Brian Braiker with guest Bill HoliberMaria Bartiromo, Fox BusinessMaria Bartiromo, Fox BusinessTue, 10 Jul 2018 09:00:00 +0000The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first reporter to broadcast from the stock exchange floor—to a somewhat more ideological Fox Business headliner. We discuss her "Money Honey" nickname and industry sexism, the future of cable news and the demographics of her audience.]]>The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first reporter to broadcast from the stock exchange floor—to a somewhat more ideological Fox Business headliner. We discuss her "Money Honey" nickname and industry sexism, the future of cable news and the demographics of her audience.]]>46:02cleanage,media,brian,fox,cnbc,ad,maria,bartiromo,braikerThe Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first reporter to broadcast from the stock exchange floor—to a somewhat more ideological Fox Business headliner. We discuss her "Money Honey" nickname and industry sexism, the future of cable news and the demographics of her audience.
43fullAd Age - Host Brian Braiker with guest Maria BartiromoMark DiMassimo, CEO of DiMassimo Goldstein Mark DiMassimo, CEO of DiMassimo Goldstein Thu, 05 Jul 2018 09:00:00 +0000With 22 years heading up an independent agency under his belt, DiMassimo Goldstein’s Mark DiMassimo believes traditional advertising’s days are numbered. Of course, he would say that. A long-ago JWT creative who logged years at holding companies, DiMassimo says he saw the light when he realized agencies fundamentally failed to meet clients needs. Proud to never have been to Cannes over the span of his entire career, DiMassimo discusses using advertising to fight the opioid epidemic and why, for the first time in his life, he finds himself agreeing with Martin Sorrell.]]>With 22 years heading up an independent agency under his belt, DiMassimo Goldstein’s Mark DiMassimo believes traditional advertising’s days are numbered. Of course, he would say that. A long-ago JWT creative who logged years at holding companies, DiMassimo says he saw the light when he realized agencies fundamentally failed to meet clients needs. Proud to never have been to Cannes over the span of his entire career, DiMassimo discusses using advertising to fight the opioid epidemic and why, for the first time in his life, he finds himself agreeing with Martin Sorrell.]]>33:09cleanmark,age,media,brian,advertising,ad,dimassimo,braikerWith 22 years heading up an independent agency under his belt, DiMassimo Goldstein’s Mark DiMassimo believes traditional advertising’s days are numbered.
42fullAd Age - Host Brian Braiker with guest Mark DiMassimoThe Trade Desk’s Brian StempeckThe Trade Desk’s Brian StempeckThu, 28 Jun 2018 09:00:00 +0000At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying platform — have we lost you yet? — generated $85.7 million in revenue during the first quarter of 2018, a 61 percent jump from the same period last year. Today we are joined by Brian Stempeck, chief client officer for the Trade Desk and rhythm guitarist for the company band, whose job is, in part, to translate the bewildering jargon of the industry and parse the challenges and opportunities around things like cross-device targeting and leveraging data, specifically as it pertains to addressable TV. We get into all that, plus what it’s like going toe-to-toe with Google, what GDPR means for the future of ad tech consolidation, and what this week’s AT&T acquisition of AppNexus means for the industry.]]>At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying platform — have we lost you yet? — generated $85.7 million in revenue during the first quarter of 2018, a 61 percent jump from the same period last year. Today we are joined by Brian Stempeck, chief client officer for the Trade Desk and rhythm guitarist for the company band, whose job is, in part, to translate the bewildering jargon of the industry and parse the challenges and opportunities around things like cross-device targeting and leveraging data, specifically as it pertains to addressable TV. We get into all that, plus what it’s like going toe-to-toe with Google, what GDPR means for the future of ad tech consolidation, and what this week’s AT&T acquisition of AppNexus means for the industry.]]>32:36cleanage,tv,media,desk,trade,brian,ad,ads,ott,programmatic,braiker,stempeckToday we are joined by Brian Stempeck, chief client officer for the Trade Desk and rhythm guitarist for the company band, whose job is, in part, to translate the bewildering jargon of the ad tech industry and parse the challenges and opportunities around things like cross-device targeting and leveraging data, specifically as it pertains to addressable TV.
41fullAd Age - Host Brian Braiker with guest Brian StempeckMichael WolffMichael WolffWed, 20 Jun 2018 14:29:03 +0000Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, “Fire and Fury.” He, along with the rest of the advertising and media ecosystem, is in Cannes for the International Festival of Creativity. In a panel with adman Jeff Goodby, Wolff riffed on Trump’s psyche. On this episode of Ad Lib, recorded earlier this week on the Croisette, Wolff opened up about the success of the book, the nature of fame – and our collective fascination with conflict, understanding Trump, the role of the journalist and more. ]]>Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, “Fire and Fury.” He, along with the rest of the advertising and media ecosystem, is in Cannes for the International Festival of Creativity. In a panel with adman Jeff Goodby, Wolff riffed on Trump’s psyche. On this episode of Ad Lib, recorded earlier this week on the Croisette, Wolff opened up about the success of the book, the nature of fame – and our collective fascination with conflict, understanding Trump, the role of the journalist and more. ]]>23:00cleanand,fire,michael,age,media,brian,advertising,ad,fury,wolff,braikerA consummate media insider for decades, Michael Wolff, the journalist-provocateur-entrepreneur, shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, “Fire and Fury.” On this episode of Ad Lib, Wolff opened up about the success of the book, the nature of fame – and our collective fascination with conflict, understanding Trump, the role of the journalist, and more.
40fullAd Age - Host Brian Braiker with guest Michael WolffShingy, digital prophet, OathShingy, digital prophet, OathMon, 18 Jun 2018 17:18:50 +0000You may not have heard of David Shing, but you probably know about Shingy. The self-styled “digital prophet” at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and some 50 media and b-to-b brands – is in Cannes on a mission that seems counterintuitive to what a digital prophet ought to be all about. He wants people to dial down their anxiety-inducing reliance on their phones. On this pop-up Cannes-themed edition of the Ad Lib podcast, we caught up with Shingy, who was en route to his keynote address. Here, we discuss tech dependence, Oath, 5G, living a bit more mindfully – and what exactly it is that he does.]]>You may not have heard of David Shing, but you probably know about Shingy. The self-styled “digital prophet” at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and some 50 media and b-to-b brands – is in Cannes on a mission that seems counterintuitive to what a digital prophet ought to be all about. He wants people to dial down their anxiety-inducing reliance on their phones. On this pop-up Cannes-themed edition of the Ad Lib podcast, we caught up with Shingy, who was en route to his keynote address. Here, we discuss tech dependence, Oath, 5G, living a bit more mindfully – and what exactly it is that he does.]]>25:20cleandigital,age,brian,prophet,ad,oath,shingy,braikerYou may not have heard of David Shing, but you probably know about Shingy. The self-styled “digital prophet” at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and some 50 media and b-to-b brands – is in Cannes on a mission that seems counterintuitive to what a digital prophet ought to be all about. He wants people to dial down their anxiety-inducing reliance on their phones. 39fullAd Age - Host Brian Braiker with guest ShingyHavas Creative North American Chairman and CEO, Paul Marobella Havas Creative North American Chairman and CEO, Paul Marobella Thu, 14 Jun 2018 09:00:00 +0000In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of the mid-1990s, “when digital was going to change everything.” Marobella joins the Ad Lib podcast today to discuss the advantages of being owned by Vivendi as opposed to a traditional advertising holding company, creating a culture of creativity and what he’s looking forward to in Cannes.]]>In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of the mid-1990s, “when digital was going to change everything.” Marobella joins the Ad Lib podcast today to discuss the advantages of being owned by Vivendi as opposed to a traditional advertising holding company, creating a culture of creativity and what he’s looking forward to in Cannes.]]>34:01cleanpaul,marketing,age,brian,agency,ad,havas,braiker,marolbellaPaul Marobella joins the Ad Lib podcast to discuss the advantages of being owned by Vivendi as opposed to a traditional advertising holding company, creating a culture of creativity and what he’s looking forward to in Cannes.38fullAd Age - Host Brian Braiker with guest Paul Marobella Mastercard CMO Raja RajamannarMastercard CMO Raja RajamannarThu, 07 Jun 2018 09:00:00 +0000An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign and increasing gender diversity at his company’s ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.]]>An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign and increasing gender diversity at his company’s ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.]]>48:10cleanmarketing,age,media,brian,ad,ads,mastercard,raja,braiker,rajamannarAn expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign and increasing gender diversity at his company’s ranks. 37fullAd Age - Host Brian Braiker with guest Raja RajamannarKen Auletta, 'Frenemies' author Ken Auletta, 'Frenemies' author Tue, 05 Jun 2018 09:00:00 +0000You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the industry's current existential crisis. "Frenemies" comes out June 5. He'll also be at Cannes at the end of the month interviewing Martin Sorrell on stage. This, however, is our moment to turn the tables on Auletta and interview him for the Ad Lib podcast. We discuss privacy, Sir Martin, platforms, publishers and his least favorite ad of all time.]]>You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the industry's current existential crisis. "Frenemies" comes out June 5. He'll also be at Cannes at the end of the month interviewing Martin Sorrell on stage. This, however, is our moment to turn the tables on Auletta and interview him for the Ad Lib podcast. We discuss privacy, Sir Martin, platforms, publishers and his least favorite ad of all time.]]>36:14cleannew,marketing,age,media,brian,ken,ad,ads,yorker,frenemies,auletta,braikerYou're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the industry's current existential crisis. "Frenemies" comes out June 5. He'll also be at Cannes at the end of the month interviewing Martin Sorrell on stage. This, however, is our moment to turn the tables on Auletta and interview him for the Ad Lib podcast. 36fullAd Age - Host Brian Braiker with guest Ken AulettaAndrew Swinand, Leo Burnett North America CEOAndrew Swinand, Leo Burnett North America CEOThu, 31 May 2018 09:00:00 +0000When Andrew Swinand was tapped to be Leo Burnett’s North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald’s in September 2016 — and a few other accounts — the legendary creative shop had lost some of its luster. Swinand, who had most recently been at sister Publicis shop Starcom Mediavest, brought in a history of data and analytics to the role of burnishing Burnett. He joins us today to discuss all things Leo Burnett and Publicis, data and creativity, sitting out Cannes, consultancy creep and how an incident when he was an infantryman during the Gulf War helps inform him what’s really important. ]]>When Andrew Swinand was tapped to be Leo Burnett’s North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald’s in September 2016 — and a few other accounts — the legendary creative shop had lost some of its luster. Swinand, who had most recently been at sister Publicis shop Starcom Mediavest, brought in a history of data and analytics to the role of burnishing Burnett. He joins us today to discuss all things Leo Burnett and Publicis, data and creativity, sitting out Cannes, consultancy creep and how an incident when he was an infantryman during the Gulf War helps inform him what’s really important. ]]>29:09cleanage,media,brian,leo,advertising,andrew,ad,burnett,braiker,swinandWhen Andrew Swinand was tapped to be Leo Burnett’s North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald’s in September 2016 the legendary creative shop had lost some of its luster. Swinand joins us today to discuss all things Leo Burnett, data and creativity, sitting out Cannes, consultancy creep and how an incident when he was an infantryman during the Gulf War helps inform him what’s really important.
35fullAd Age - Host Brian Braiker with guest Andrew SwinandTerri & Sandy’s Terri and Sandy Terri & Sandy’s Terri and Sandy Thu, 24 May 2018 09:00:00 +0000Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a creative team at both J. Walter Thompson and FCB — the two bring a big sensibility toward small agency life. On this episode of Ad Lib we discuss life as a small agency, building—and maintaining—agency culture, and how to get on the radar of big marketers. (Side note: it’s not too late to buy your tickets for our Small Agency Conference and Awards July 17 and 18 in beautiful Marina Del Rey Los Angeles! Check it out at adage.com)]]>Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a creative team at both J. Walter Thompson and FCB — the two bring a big sensibility toward small agency life. On this episode of Ad Lib we discuss life as a small agency, building—and maintaining—agency culture, and how to get on the radar of big marketers. (Side note: it’s not too late to buy your tickets for our Small Agency Conference and Awards July 17 and 18 in beautiful Marina Del Rey Los Angeles! Check it out at adage.com)]]>35:20cleanand,marketing,age,media,brian,advertising,agency,sandy,agencies,ad,terri,braikerTerri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a creative team at both J. Walter Thompson and FCB — the two bring a big sensibility toward small agency life. (Side note: it’s not too late to buy your tickets for our Small Agency Conference and Awards July 17 and 18 in beautiful Marina Del Rey Los Angeles! Check it out at adage.com.)
34fullAd Age - Host Brian Braiker with guests Terri and SandyUpfront and personal: The week’s big TV takeawaysUpfront and personal: The week’s big TV takeawaysFri, 18 May 2018 15:32:59 +0000The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib. ]]>The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib. ]]>42:47cleanmarketing,age,tv,media,brian,advertising,ad,upfronts,braikerThe major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.33fullAd Age - Host Brian Braiker with Ad Age media reporters Jeanine Poggi and Anthony Crupi Ogilvy Worldwide CEO John SeifertOgilvy Worldwide CEO John SeifertThu, 17 May 2018 09:00:00 +0000Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally. ]]>Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally. ]]>43:29cleanjohn,marketing,age,media,brian,ad,ads,ogilvy,seifert,braikerEarlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. 32fullAd Age - Host Brian Braiker with guest John SeifertTim Leake, RPATim Leake, RPAThu, 10 May 2018 09:00:00 +0000With giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. Having come most recently from Hyper Island, the Swedish school and consultancy, Leake brought with him a zest for business transformation that wasn’t yet quite all the rage it is. Now RPA’s chief marketing officer, Leake discusses the agency take on business transformation, the industry talent crunch, creativity and data, indie shops versus the holding company behemoths in a post-Martin Sorrell world and why ad agencies, despite being good at selling things, are so bad at selling themselves.]]>With giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. Having come most recently from Hyper Island, the Swedish school and consultancy, Leake brought with him a zest for business transformation that wasn’t yet quite all the rage it is. Now RPA’s chief marketing officer, Leake discusses the agency take on business transformation, the industry talent crunch, creativity and data, indie shops versus the holding company behemoths in a post-Martin Sorrell world and why ad agencies, despite being good at selling things, are so bad at selling themselves.]]>38:53cleanage,media,brian,advertising,ad,rpa,braikerWith giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. As RPA’s chief marketing officer, Leake discusses the agency take on business transformation, the industry talent crunch, creativity and data, indie shops versus the holding company behemoths in a post-Martin Sorrell world.31fullAd Age - Host Brian Braiker with guest Tim LeakeBonnie Kintzer, Trusted Media BrandsBonnie Kintzer, Trusted Media BrandsThu, 03 May 2018 09:00:00 +0000When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader’s Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader’s Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company’s digital play across all of its titles. ]]>When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader’s Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader’s Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company’s digital play across all of its titles. ]]>37:38cleanmarketing,age,media,brian,brands,readers,ad,trusted,bonnie,digest,braiker,kintzerWhen Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. Kintzer joins the Ad Lib podcast to explain how Reader’s Digest, against all odds, has not only survived. but is thriving.
30fullAd Age - Host Brian Braiker with guest Bonnie KintzerHanya Yanagihara, novelist and T Magazine editorHanya Yanagihara, novelist and T Magazine editorThu, 26 Apr 2018 09:00:00 +0000For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times’ lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. Here, she discusses her tenure as T Magazine’s editor one year in, fiction writing versus non-fiction editing, where the lush magazine fits in the broader New York Times ecosystem, and why — in an era when the Times is doubling down on digital — she herself doesn’t tweet and has never been on Facebook. ]]>For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times’ lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. Here, she discusses her tenure as T Magazine’s editor one year in, fiction writing versus non-fiction editing, where the lush magazine fits in the broader New York Times ecosystem, and why — in an era when the Times is doubling down on digital — she herself doesn’t tweet and has never been on Facebook. ]]>40:44cleanmagazine,life,age,brian,ny,t,times,little,ad,hanya,yanagihara,braikerFor almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times’ lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. 29fullAd Age - Host Brian Braiker with guest Hanya YanagiharaIntermarkets’ Erik Requidan Intermarkets’ Erik Requidan Thu, 19 Apr 2018 09:00:00 +0000Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. In an era when the advertising community likes to talk about inclusivity and embracing divergent viewpoints, Requidan says he feels like the odd man out. He joins us on the Ad Lib podcast today to make the case for how Drudge and his other sites — for as video-free and Craigslist-looking as they still are — are actually innovative on the tech front. We get into ad blocking and key word filtering, how brands are often quick to blacklist certain points of view (especially in the current political climate) and how Intermarkets has dealt with its own brand safety issues. ]]>Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. In an era when the advertising community likes to talk about inclusivity and embracing divergent viewpoints, Requidan says he feels like the odd man out. He joins us on the Ad Lib podcast today to make the case for how Drudge and his other sites — for as video-free and Craigslist-looking as they still are — are actually innovative on the tech front. We get into ad blocking and key word filtering, how brands are often quick to blacklist certain points of view (especially in the current political climate) and how Intermarkets has dealt with its own brand safety issues. ]]>38:54cleanmarketing,age,brian,advertising,erik,ad,drudge,braiker,requidanUnder the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. 28fullAd Age - Host Brian Braiker with guest Erik Requidan Intel’s Alyson GriffinIntel’s Alyson GriffinFri, 13 Apr 2018 09:00:00 +0000Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. “We need to make sure the future tech buyers of the world understand we’re not just a chip in a PC,” says Intel’s Alyson Griffin, who is charged with telling that story. “We need to make sure we’re not stuck inside a PC.” ]]>Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. “We need to make sure the future tech buyers of the world understand we’re not just a chip in a PC,” says Intel’s Alyson Griffin, who is charged with telling that story. “We need to make sure we’re not stuck inside a PC.” ]]>33:35cleangriffin,technology,age,media,intel,ad,alysonIntel, the PC maker best known to the wider world for its “Intel Inside” tagline, has pivoted from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. Intel’s Alyson Griffin is charged with telling that story.
27fullAd Age - Host Brian Braiker with guest Alyson GriffinPatch CEO Warren St. JohnPatch CEO Warren St. JohnThu, 05 Apr 2018 04:00:00 +0000Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the shuttering of both Gothamist and DNAInfo. Patch CEO and executive editor Warren St. John joins Ad Lib this week to tell us what’s going on at Patch. Among his many accomplishments as a writer and reporter for the New York Times and others, St. John also happens to be the guy who popularized the term “metrosexual” in 2005. Today he shares what he’s been up to as a CEO and how he hopes to make hyperlocal work where others have stumbled. ]]>Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the shuttering of both Gothamist and DNAInfo. Patch CEO and executive editor Warren St. John joins Ad Lib this week to tell us what’s going on at Patch. Among his many accomplishments as a writer and reporter for the New York Times and others, St. John also happens to be the guy who popularized the term “metrosexual” in 2005. Today he shares what he’s been up to as a CEO and how he hopes to make hyperlocal work where others have stumbled. ]]>40:04cleanjohn,st,marketing,age,media,sales,brian,warren,ad,aol,patch,hyperlocal,braikerHyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the shuttering of both Gothamist and DNAInfo. Patch CEO and executive editor Warren St. John joins Ad Lib this week to tell us what’s going on at Patch. 26fullAd Age - Host Brian Braiker with guest Warren St. JohnForbes’ Randall LaneForbes’ Randall LaneThu, 29 Mar 2018 04:00:00 +0000Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D’Vorkin went on to run the LA Times newsroom — leaving behind a large pair of wingtips. Under D’Vorkin, Forbes grew its army of contributors in a bid for scale and led the native advertising charge with its Brand Voice program. Lane joins Ad Lib today to help us get a handle on what Forbes is today — how it plans to expand its custom content offerings, dig into new “microbeats” and attract a younger set of readers.]]>Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D’Vorkin went on to run the LA Times newsroom — leaving behind a large pair of wingtips. Under D’Vorkin, Forbes grew its army of contributors in a bid for scale and led the native advertising charge with its Brand Voice program. Lane joins Ad Lib today to help us get a handle on what Forbes is today — how it plans to expand its custom content offerings, dig into new “microbeats” and attract a younger set of readers.]]>31:25cleanmarketing,age,media,lane,brian,forbes,randall,ad,braikerSynonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D’Vorkin went on to run the LA Times newsroom — leaving behind a large pair of wingtips. Lane joins Ad Lib today to help us get a handle on what Forbes is today — how it plans to expand its custom content offerings, dig into new “microbeats” and attract a younger set of read25fullAd Age - Host Brian Braiker with guest Randall LaneBleacher Report CEO Dave FinoccioBleacher Report CEO Dave FinoccioThu, 22 Mar 2018 04:00:00 +0000March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with younger audiences in an oversaturated sports market — and how it’s been working with Turner Broadcasting, which acquired Bleacher Report in 2012 for a reported $175 to $200 million. ]]>March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with younger audiences in an oversaturated sports market — and how it’s been working with Turner Broadcasting, which acquired Bleacher Report in 2012 for a reported $175 to $200 million. ]]>33:17cleanage,sports,brian,dave,report,ad,turner,bleacher,finocchio,braikerMarch Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with younger audiences in an oversaturated sports market — and how it’s been working with Turner Broadcasting, which acquired Bleacher Report in 2012 for a reported $175 to $200 million.
24fullAd Age - Host Brian Braiker with guest Dave FinocchioHearst’s Troy YoungHearst’s Troy YoungThu, 15 Mar 2018 04:00:00 +0000It’s been five years since Troy Young came to Hearst to build out the magazine company’s digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esquire, Elle, Good Housekeeping, Town & Country – the list goes on – Young is redefining what it means to be in a 130-year-old publisher with its roots in print. ]]>It’s been five years since Troy Young came to Hearst to build out the magazine company’s digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esquire, Elle, Good Housekeeping, Town & Country – the list goes on – Young is redefining what it means to be in a 130-year-old publisher with its roots in print. ]]>33:02cleanmarketing,digital,young,age,media,brian,ad,troy,hearst,braikerIt’s been five years since Troy Young came to Hearst to build out the magazine company’s digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esquire, Elle, Good Housekeeping, Town & Country – the list goes on – Young is redefining what it means to be in a 130-year-old publisher with its roots in print. 23fullAd Age - Host Brian Braiker with guest Troy Young360i’s Sarah Hofstetter360i’s Sarah HofstetterThu, 08 Mar 2018 05:00:00 +0000In this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in Cannes and more. (She also admits to a few regrets about a certain Oreo Super Bowl tweet.)]]>In this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in Cannes and more. (She also admits to a few regrets about a certain Oreo Super Bowl tweet.)]]>34:51cleanmarketing,age,media,brian,cannes,sarah,ad,lib,hofstetter,briaker,360iIn this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in Cannes and more. (She also admits to a few regrets about a certain Oreo Super Bowl tweet.)22fullAd Age - Host Brian Braiker with guest Sarah HofstetterPo.et CEO Jarrod DickerPo.et CEO Jarrod DickerThu, 01 Mar 2018 05:00:00 +0000Last month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something called Po.et, which bills itself as "an open, universal, and immutable ledger for managing the ownership and licensing of the world's creative works." It runs on blockchain, and today Dicker will explain what it is -- and how he hopes to upend the media business model as we know it.]]>Last month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something called Po.et, which bills itself as "an open, universal, and immutable ledger for managing the ownership and licensing of the world's creative works." It runs on blockchain, and today Dicker will explain what it is -- and how he hopes to upend the media business model as we know it.]]>41:05cleantechnology,age,media,brian,washington,post,ad,jarrod,dicker,braiker,poeetLast month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something called Po.et, which bills itself as "an open, universal, and immutable ledger for managing the ownership and licensing of the world's creative works." It runs on blockchain, and today Dicker will explain what it is -- and how he hopes to upend the media business model as we know it.21fullAd Age - Host Brian Braiker with guest Jarrod DickerPop-Up Magazine’s Chas EdwardsPop-Up Magazine’s Chas EdwardsThu, 22 Feb 2018 05:00:00 +0000Chas Edwards is a co-founder and publisher of both Pop-Up magazine—a roving circus that brings magazine journalism to life in staged events—and the print publication it spawned, California Sunday Magazine. Taken together, the two represent a new kind of media company. Edwards breaks down of what it all is, how its evolved and how its unique business model is helping the publisher thrive.]]>Chas Edwards is a co-founder and publisher of both Pop-Up magazine—a roving circus that brings magazine journalism to life in staged events—and the print publication it spawned, California Sunday Magazine. Taken together, the two represent a new kind of media company. Edwards breaks down of what it all is, how its evolved and how its unique business model is helping the publisher thrive.]]>25:06cleanmagazine,marketing,age,media,brian,california,edwards,ad,chas,popup,braikerChas Edwards is a co-founder and publisher of both Pop-Up magazine—a roving circus that brings magazine journalism to life in staged events—and the print publication it spawned, California Sunday Magazine. Taken together, the two represent a new kind of media company. Edwards breaks down of what it all is, how its evolved and how its unique business model is helping the publisher thrive.20fullAd Age - Host Brian Braiker with guest Chas EdwardsAardman’s Heather WrightAardman’s Heather WrightWed, 14 Feb 2018 22:30:00 +0000You may know Aardman Animation as the creative force behind Wallace and Gromit, “Shaun the Sheep” and “Chicken Run.” This weekend its seventh feature film, “Early Man” comes to our shores. But the recognizably Aardman characters the studio is well known–and beloved–for, only comprise 5 percent of its branded content output. Heather Wright fills us in on the other 95 percent. An executive producer and head of partner content at the studio, Wright works with brands on storytelling in a wide array of media, not just animation – but AR and VR for clients including Google and the BBC.]]>You may know Aardman Animation as the creative force behind Wallace and Gromit, “Shaun the Sheep” and “Chicken Run.” This weekend its seventh feature film, “Early Man” comes to our shores. But the recognizably Aardman characters the studio is well known–and beloved–for, only comprise 5 percent of its branded content output. Heather Wright fills us in on the other 95 percent. An executive producer and head of partner content at the studio, Wright works with brands on storytelling in a wide array of media, not just animation – but AR and VR for clients including Google and the BBC.]]>30:47cleanage,early,brian,animation,heather,man,wright,ad,aardman,braikerYou may know Aardman Animation as the creative force behind Wallace and Gromit, “Shaun the Sheep” and “Chicken Run.” This weekend its seventh feature film, “Early Man” comes to our shores. But the recognizably Aardman characters the studio is well known–and beloved–for, only comprise 5 percent of its branded content output. Heather Wright fills us in on the other 95 percent. 19fullAd Age - Host Brian Braiker with guest Heather WrightHP’s Antonio LucioHP’s Antonio LucioWed, 07 Feb 2018 21:28:19 +0000There’s a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today’s podcast and also breaks down his view of the state of marketing in 2018. Along the way, he shares a little of his own personal journey, how his childhood in Spain and Puerto Rico shaped who he is today, and why a diagnosis of depression changed him.]]>There’s a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today’s podcast and also breaks down his view of the state of marketing in 2018. Along the way, he shares a little of his own personal journey, how his childhood in Spain and Puerto Rico shaped who he is today, and why a diagnosis of depression changed him.]]>40:06cleanmarketing,age,brian,advertising,hp,hewlett,packard,ad,antonio,lucio,braikerThere’s a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today’s podcast and also breaks down his view of the state of marketing in 2018. Along the way, he shares a little of his own personal journey, how his childhood in Spain and Puerto Rico shaped who he is today, and why a diagnosis of depression changed him.18fullAd Age - Host Brian Braiker with guest Antonio LucioHungry Man Productions, Bryan BuckleyHungry Man Productions, Bryan BuckleyThu, 01 Feb 2018 21:17:59 +0000Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses what it’s like working with high-profile celebrities like Alec Baldwin and Martin Scorcese, the Super Bowl ad he wishes he made and his most recent Super Bowl efforts for Febreze. ]]>Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses what it’s like working with high-profile celebrities like Alec Baldwin and Martin Scorcese, the Super Bowl ad he wishes he made and his most recent Super Bowl efforts for Febreze. ]]>53:27cleansuper,age,buckley,bowl,bryan,ad,ads,jeanine,poggi,febrezeBryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses what it’s like working with high-profile celebrities like Alec Baldwin and Martin Scorcese, the Super Bowl ad he wishes he made and his most recent Super Bowl efforts for Febreze. 17fullAd Age's Jeanine Poggi with guest Bryan BuckleyAvocados From Mexico’s Kevin HamiltonAvocados From Mexico’s Kevin HamiltonWed, 31 Jan 2018 12:00:00 +0000Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV’s biggest stage. In this podcast, we explore the continued importance of TV advertising, the gender gap in Super Bowl ads and how he decides what’s funny. ]]>Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV’s biggest stage. In this podcast, we explore the continued importance of TV advertising, the gender gap in Super Bowl ads and how he decides what’s funny. ]]>37:29cleankevin,age,hamilton,avocados,adKevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV’s biggest stage. In this podcast, we explore the continued importance of TV advertising, the gender gap in Super Bowl ads and how he decides what’s funny.
16fullAd Age's Jeanine Poggi with guest Kevin HamiltonCapitol Music Group’s Brian NolanCapitol Music Group’s Brian NolanFri, 26 Jan 2018 22:35:04 +0000Brian Nolan has a music fan’s dream job. As the senior vice president of Capitol Records’ in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-exposed music to potentially huge audiences. In this podcast we touch on his work with artists ranging from Sam Smith to Migos to Halsey. We also explore how the music industry has adjusted to and evolved with the rise of streaming—and how he decides what to surface for advertisers, movies and TV shows.]]>Brian Nolan has a music fan’s dream job. As the senior vice president of Capitol Records’ in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-exposed music to potentially huge audiences. In this podcast we touch on his work with artists ranging from Sam Smith to Migos to Halsey. We also explore how the music industry has adjusted to and evolved with the rise of streaming—and how he decides what to surface for advertisers, movies and TV shows.]]>35:31cleanage,brian,records,nolan,ad,capitol,braikerBrian Nolan has a music fan’s dream job. As the senior vice president of Capitol Records’ in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-exposed music to potentially huge audiences. In this podcast we touch on his work with artists ranging from Sam Smith to Migos to Halsey. We also explore how the music industry has adjusted to and evolved with the rise of streaming—and how he decides what to surface for advertisers, movies and TV shows.
15fullAd Age - Host Brian Braiker with guest Brian NolanHavas’ Harry BernsteinHavas’ Harry BernsteinFri, 19 Jan 2018 18:46:23 +0000If you’ve spent any time in agency circles, you haven’t seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. In September, Havas acquired The 88, the social media and digital shop he founded in 2010, and brought him on as chief creative officer of the New York office. We talk today about his non-traditional approach to advertising.]]>If you’ve spent any time in agency circles, you haven’t seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. In September, Havas acquired The 88, the social media and digital shop he founded in 2010, and brought him on as chief creative officer of the New York office. We talk today about his non-traditional approach to advertising.]]>34:20cleanage,brian,bernstein,harry,agencies,ad,havas,braikerIf you’ve spent any time in agency circles, you haven’t seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. In September, Havas acquired The 88, the social media and digital shop he founded in 2010, and brought him on as chief creative officer of the New York office. We talk today about his non-traditional approach to advertising.14fullAd Age - Host Brian Braiker with guest Harry BernsteinFresh Digital Group’s Doug RobinsonFresh Digital Group’s Doug RobinsonFri, 12 Jan 2018 14:19:00 +0000Recent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us break down what this all means — for consumers, marketers, content providers, non-profits and more — we’re joined by Doug Robinson, CEO of Fresh Digital Group. Robinson’s team has built some 400 skills for clients ranging from ESPN to BMW and UNICEF to Toys R Us among many others. Robinson breaks down how consumers are using these smart speakers, what’s coming down the pike in terms of the tech, and what people just get wrong about voice. ]]>Recent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us break down what this all means — for consumers, marketers, content providers, non-profits and more — we’re joined by Doug Robinson, CEO of Fresh Digital Group. Robinson’s team has built some 400 skills for clients ranging from ESPN to BMW and UNICEF to Toys R Us among many others. Robinson breaks down how consumers are using these smart speakers, what’s coming down the pike in terms of the tech, and what people just get wrong about voice. ]]>35:37cleandoug,digital,google,age,fresh,brian,home,skills,group,robinson,ad,amazon,echo,braikerRecent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us break down what this all means — for consumers, marketers, content providers, non-profits and more — we’re joined by Doug Robinson, CEO of Fresh Digital Group. Robinson’s team has built some 400 skills for clients ranging from ESPN to BMW and UNICEF to Toys R Us among many others. 13fullAd Age - Host Brian Braiker with guest Doug RobinsonQuartz’s Jay LaufJay LaufThu, 04 Jan 2018 20:34:07 +0000In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been “very deliberate” about never putting its inventory on open exchanges. Sounds a bit in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike, Quartz’s five-year resistance to go the programmatic route seems downright prescient today. We discuss this perspective, as well as what it means to be “Quartzy,” and how the digital media landscape is shaping up in 2018.]]>In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been “very deliberate” about never putting its inventory on open exchanges. Sounds a bit in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike, Quartz’s five-year resistance to go the programmatic route seems downright prescient today. We discuss this perspective, as well as what it means to be “Quartzy,” and how the digital media landscape is shaping up in 2018.]]>42:50cleanjay,marketing,age,media,brian,advertising,ad,quartz,lauf,braikerIn a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been “very deliberate” about never putting its inventory on open exchanges. Sounds a bit in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike, Quartz’s five-year resistance to go the programmatic route seems downright prescient today.
12fullAd Age - Host Brian Braiker with guest Jay LaufRafat AliRafat AliFri, 29 Dec 2017 11:00:00 +0000The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through internet 1.0 with stops at Inside.com and PaidContent, the first company he founded. And we arrive at the here and now, where Ali is an advocate for niche media brands and the pivot to quality.]]>The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through internet 1.0 with stops at Inside.com and PaidContent, the first company he founded. And we arrive at the here and now, where Ali is an advocate for niche media brands and the pivot to quality.]]>32:56cleantravel,marketing,age,media,brian,ali,ad,skift,braiker,rafatThe co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through internet 1.0 with stops at Inside.com and PaidContent, the first company he founded. And we arrive at the here and now, where Ali is an advocate for niche media brands and the pivot to quality.
11fullAd Age - Host Brian Braiker with guest Rafat AliDave MorganDave MorganMon, 18 Dec 2017 22:06:24 +0000The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency “existential” crisis -- and more.]]>The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency “existential” crisis -- and more.]]>40:40cleandisney,magazine,age,media,morgan,brian,fox,dave,ad,braikerThe Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency “existential” crisis -- and more.10fullAd Age - Host Brian Braiker with guest Dave MorganWendy Clark and Ari WeissWendy Clark and Ari WeissFri, 08 Dec 2017 14:07:28 +0000It’s been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it’s been just under one year since she brought on Ari Weiss as the Omnicom network’s first chief creative officer. Together the two discuss creativity, talent and the highs and lows of 2017 for DDB specifically and the industry at large.]]>It’s been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it’s been just under one year since she brought on Ari Weiss as the Omnicom network’s first chief creative officer. Together the two discuss creativity, talent and the highs and lows of 2017 for DDB specifically and the industry at large.]]>55:32cleanmagazine,age,media,brian,ari,clark,ad,wendy,weiss,ddb,braikerIt’s been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it’s been just under one year since she brought on Ari Weiss as the Omnicom network’s first chief creative officer. Together the two discuss creativity, talent and the highs and lows of 2017 for DDB specifically and the industry at large.9fullAd Age - Host Brian Braiker with guest Wendy Clark and Ari WeissAdam MossAdam MossSun, 03 Dec 2017 23:00:00 +0000The New York Magazine editor is Ad Age’s Editor of the Year — and the title he’s edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time at New York, how the media landscape has changed in the past 20 years, the future of magazines in general, Harvey Weinstein, Rolling Stone and more.]]>The New York Magazine editor is Ad Age’s Editor of the Year — and the title he’s edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time at New York, how the media landscape has changed in the past 20 years, the future of magazines in general, Harvey Weinstein, Rolling Stone and more.]]>41:37cleannew,york,magazine,age,media,brian,adam,moss,ad,braikerThe New York Magazine editor is Ad Age’s Editor of the Year — and the title he’s edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time at New York, how the media landscape has changed in the past 20 years, the future of magazines in general, Harvey Weinstein, Rolling Stone and more.8fullAd Age - Host Brian Braiker with guest Adam MossMichael RothmanMichael RothmanWed, 22 Nov 2017 17:57:04 +0000The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist’s first business-side hire, is a digital media vet. On this episode of Ad Lib, he discusses building a media business on the back of curated content and newsletters — and ultimately scaling up original content, going deep on Facebook and expanding into events. He also shares the details of a certain X-rated patent he attempted to file at the ripe old age of 11.]]>The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist’s first business-side hire, is a digital media vet. On this episode of Ad Lib, he discusses building a media business on the back of curated content and newsletters — and ultimately scaling up original content, going deep on Facebook and expanding into events. He also shares the details of a certain X-rated patent he attempted to file at the ripe old age of 11.]]>43:44cleanmarketing,michael,age,media,brian,ad,rothman,thrillist,fatherly,braikerThe CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist’s first business-side hire, is a digital media vet. On this episode of Ad Lib, he discusses building a media business on the back of curated content and newsletters — and ultimately scaling up original content, going deep on Facebook and expanding into events. 7fullAd Age - Host Brian Braiker with guest Michael RothmanMichael KuntzMichael KuntzFri, 10 Nov 2017 15:35:11 +0000The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett’s local play, working with Facebook Instant Articles and Google AMP, USA Today’s push into VR, Kuntz’s time at Gawker and the general perils of print.]]>The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett’s local play, working with Facebook Instant Articles and Google AMP, USA Today’s push into VR, Kuntz’s time at Gawker and the general perils of print.]]>43:59cleanusa,facebook,marketing,michael,age,media,brian,today,ad,gannett,kuntz,braikerThe senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett’s local play, working with Facebook Instant Articles and Google AMP, USA Today’s push into VR, Kuntz’s time at Gawker and the general perils of print.
6fullAd Age - Host Brian Braiker with guest Michael KuntzKay HsuKay HsuFri, 27 Oct 2017 14:52:32 +0000As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.]]>As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.]]>38:51cleanfacebook,marketing,age,media,brian,ad,kay,hsu,lib,instagram,braikerAs the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.5fullAd Age - Host Brian Braiker with guest Kay HsuNeil VogelNeil VogelFri, 20 Oct 2017 18:38:56 +0000Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.]]>Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.]]>34:23cleanmarketing,age,media,brian,neil,ad,aboutcom,lib,vogel,dotdash,braikerSince 2014, Neil Vogel has led the transition of About.com to Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete verticals. We discuss the challenges and opportunities of that transformation, but talk first about an early, life-changing experience when he hit the road for a year, and we dig into his time at the Webby Awards.4fullAd Age - Host Brian Braiker with guest Neil VogelJonah DisendJonah DisendThu, 12 Oct 2017 21:15:59 +0000Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino’s that he founded in his New York apartment in 2000. We talk about how his love of theater informs what he does, how the advertising industry has not especially embraced the LGBT community -- and a certain bar mitzvah that he threw his company when it turned 13, four years ago.]]>Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino’s that he founded in his New York apartment in 2000. We talk about how his love of theater informs what he does, how the advertising industry has not especially embraced the LGBT community -- and a certain bar mitzvah that he threw his company when it turned 13, four years ago.]]>32:16cleanmarketing,age,media,brian,jonah,ad,lib,braiker,disend,redscoutJonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino’s that he founded in his New York apartment in 2000. We talk about how his love of theater informs what he does, how the advertising industry has not especially embraced the LGBT community -- and a certain bar mitzvah that he threw his company when it turned 13, four years ago.3fullAd Age - Host Brian Braiker with guest Jonah DisendWhere Creativity Meets StrategyWhere Creativity Meets StrategyFri, 06 Oct 2017 12:59:46 +0000Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his side hustles, which include launching a headphone brand and producing documentaries. ]]>Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his side hustles, which include launching a headphone brand and producing documentaries. ]]>28:57cleanmarketing,age,media,brian,sylvain,ad,alain,braikerAlain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his side hustles, which include launching a headphone brand and producing documentaries.
2fullAd Age - Host Brian Braiker with guest Alain SylvainPop Vox Pop Vox Fri, 22 Sep 2017 17:21:04 +0000As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what’s next for Vox and his past life as a Web 1.0 executive at AOL before and during part of the fall. ]]>As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what’s next for Vox and his past life as a Web 1.0 executive at AOL before and during part of the fall. ]]>46:36cleanjim,bankoffAs chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what’s next for Vox and his past life as a Web 1.0 executive at AOL before and during part of the fall. 1fullAd Age - Host Brian Braiker with guest Jim Bankoff