This life-size bobblehead of Detroit Tigers pitcher Max Scherzer will be on display outside Comerica Park on Opening Day but will then be moved to the lobby of the GM Renaissance Center.

As part of its seventh annual “April in the D” marketing campaign, cable channel Fox Sports Detroit commissioned six life-sized bobblehead dolls of current Detroit pro athletes, and the figures will be on display outside Comerica Park for Opening Day before being relocated to other parts of downtown.

The network launched the April in the D campaign in 2008 to coincide with the annual start of the Detroit Tigers season. It will be deployed via print and online advertising, outdoor electronic billboards around metro Detroit; on radio spots on several stations; with stadium/arena signage and on branded merchandise for public events, the network said.

The baseball team is the regional sports network’s primary content and largest ratings and revenue generator.

This year, the network in April will air 24 Tigers games, seven Pistons games and four Red Wings games.

FSD has the local broadcast rights for the three teams, each of which signed 10-year renewal deals announced in 2008. The network pays the Tigers about $50 million annually in broadcast-rights fees, and the other two teams split the remainder.

The Tigers have led Major League Baseball in local ratings average for the past two seasons: FSD's 152 telecasts in 2013 averaged a 9.59 household rating, topping 2012's record 9.21. The ratings are based on data from The Nielsen Co.

This year, the network will air 150 Tigers games, with the remainder split among national broadcasts on Fox's main network, Fox Sports 1, and ESPN.

Fox Sports Detroit is forecasted to see its overall revenue grow to nearly $168 million in 2014 from last year's $154.2 million, according to figures provided by New York City-based research firm SNL Kagan. FSD is predicted by Kagan to also see a $9.3 million increase in programming expenses: $121.8 million this year versus $112.5 million in 2013.

Fox Sports Detroit has 3.6 million subscribers in Michigan, according to SNL Kagan's data for 2014. There are fewer than 2,000 households in Michigan that don't have the network, the network said.