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Monday, May 05, 2008

E3 May Be In Trouble As Major Publishers Drop Out

E3 Media and Business Summit (formerly known as Electronic Entertainment Expo) has fallen on hard times recently with many major game developers and publishers dropping out of attendance. The annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA) has seen attendance drop from approximately 60,000 to a mere 5,000.

Gamespot reported last week that Activision (and by proxy Vivendi) said it would not be attending this year's media event, and in fact would not be renewing its membership with the trade body at all.

Other companies have also announced that they will not be attending E3. These include online games maker NCSoft, Foundation 9 and Her Interactive. Initial reports stated that ID Software would skip the show, but the company has since confirmed their attendance.