“Thanedar’s mostly self-funded campaign is spending about $150,000 to air the 30-second ad on NBC affiliates in the Detroit, Flint, Lansing and Grand Rapids television markets. … [T]he Thanedar campaign spent $80,000 for one premium local advertising spot on WDIV-Channel 4 during the second commercial break of the Super Bowl. … Thanedar’s campaign also bought a $15,000 spot in the last hour of the National Football League’s championship game.” (Crain’s Detroit Business)

In all, Thanedar’s campaign says it has spent $1.2 million on TV ads. (release)