gringa musings from a rooftop terrace in Oaxaca

Sign painting, Oaxaca style

Thinking of all the sign painters I used to know back in the day, up in el norte.

At a time ruled by the industry and advanced technologies of all kinds, it’s easy to forget that once many things were done by hand. One of these things would be sign painting…. However, like many crafts and trades, hand-made sign painting was taken over by computers and printers, which promised cheaper and quicker solutions to its curious customers hungry for the wonders of the new era. As a result, these creatives lost their jobs, like many of their fellow draughtsmen and handymen. — The Nostalgia of the Sign Painting

But, here in Oaxaca…

We’ve got the ladder, the brush, and the artist.

The hand-painted artistry continues and leads to…

The creation of a beautiful and unique sign on Av. José María Morelos in Col. Centro.