Articles

Articles

One of the things I get asked about the most during social media training and meetings is how to make the most out of LinkedIn –LinkedIn business pages specifically.
First of all it is important to note that...

Wian Bouwer is a developer at Starbright and he was asked to share some departmental insights. He interpreted the request so creatively: ‘The Life of A developer’ is a raw and sincere narrative reflecting the passion...

The research conducted by different industries and the resulting reports and statistics are an enlightening source of information for beginner and pro marketers. This data helps us identify the latest trends and...

You may know that Google Partners is a Google program for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.
What you might not know is that to become...

For some obscure reason, people think that writing is the Arts’ equivalent of third grade maths. Famous German novelist and Nobel Prize winner Thomas Mann once said: “a writer is someone for whom writing is more...

I’m a writer. As a writer you are told that to journal is the perfect way to put your feelings into words. I don’t doubt this at all! But what I also know is this: I have spent too much money on cutesy notebooks only to...

Starting a position as a junior social media account manager is akin to being handed a special type of social media backstage pass. Newness affords a child-like wonder for the developing art of Social Media...

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s. In the 18th century reading had become so popular it worried the public, saying the youth had gone mad with “reading...

Thoughts around people, web and production.
Introduction
I’ve always liked to explore and develop ideas to help customers and, at the same time, ourselves within a company.
Recently, an ex-colleague and good friend of...

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple.
1. Your general knowledge will get you far
Be observant, take everything in....