Potent: £24.99 Fountain The Beauty Molecule is the first ever beauty supplement to contain resveratrol in liquid form

There is no end to the lotions and potions on the beauty shelves promising to beat the dreaded wrinkles when slathered on the skin.

But the latest product to hit counters is an anti-ageing elixir that you don't use on top of your skin. Instead, you drink it and it works from within.

What's more, Fountain: The Beauty Molecule claims not only to be a highly effective weapon in the war against wrinkles, but also to boost your overall health.

The secret that lies within the £24.99 pomegranate-flavoured drink is resveratrol - an anti-oxidant prized for its ostensible ability to slow
down and delay the ageing process.

Until now, the potent beauty molecule,
found in red grape skins, red wine, peanuts and Japanese knotweed, has never been available in
liquid form.

But distilled in this way, the ingredient is said to provide far more absorption and be more potent in the battle against wrinkles.

But how does it work?

Biology dictates that our
cells divide to create new cells. These new cells are often uneven and
abnormal from the original and this is more commonly known as the ageing
process.

In theory, based upon its actions on plants, resveratrol should delay this process by encouraging division at a slower rate, thereby extending the life span of
cells and delaying ageing.

Its efficacy is widely celebrated within the beauty industry, although scientists insist they are yet to prove the substance has the same effect on human cells.

Alone, resveratrol has an unpalatable
taste, so Fountain have added natural pomegranate to sweeten the
flavour.

The brand recommends users take one teaspoon a day.

It also contains another highly potent anti-oxidant, Black
Carrot, and the anti-ageing super-ingredient hyaluronic acid, which enhances the process by stimulating collagen production and smoothing out wrinkles.

Can it really turn back time? A new beauty elixir that contains a powerful antioxidant called resveratrol claims to delay the ageing process

Resveratrol has even been shown to help ward off the potentially deadly form of skin cancer, melanoma, according to recent studies.

Harvard scientists also found that the powerful antioxidant directly activates a protein that promotes health and longevity in the body.