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Google Announce Major 'Mobilegeddon' Update

March 31, 2015

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March 31, 2015

The event has been dubbed 'Mobilegeddon' by many bloggers and online articles which sounds scary but at the moment it is not clear exactly what changes will be made.

What we do know is that even though Google already considers mobile usability in its ranking calculations, the new algorithm will increase the visibility of mobile-friendly sites in its search results. With this in mind it is important to check how your site is currently assessed by Google's own tools. You can check your site using the link below.

We've been recommending responsive design for a while now and recently we are seeing more and more traffic to our client's websites coming from mobile devices and tablets. This can be above 50% in many cases meaning that these visitors are becoming the majority. It therefore makes sense for Google to re-assess the way searches work based on the way people are using the web, but this change will be a worry to many who have built up large scale sites without mobile devices in mind.