The other confirmed speakers so far are Si Donbavand, development director at Fabrik Games; Cari Kirby, marketing manager, Team Cooper; Clayton Carpenter, programming supervisor, PlaygroundSquad; and Annie O'Toole, head of operations, SwapBots; and Simon Smith, development director at Desk Dragons Interactive.

Robinson has 16 years’ experience working in the mobile games industry in the North West and has delivered award-winning content for leading titles like Call of Duty, Monopoly, Sonic, Pro Evolution Soccer and Guitar Hero.

“Your game needs to have something that is unique or innovative that you can market to consumers and the App Store owners,” he said, offering advice to developers.

“Your games marketing has to fit into the size of its opportunity: simple Ketchapp style games are developed and marketed quickly looking for a viral hook, while bigger, more structured games are developed in market longer through beta releases and bigger budgets.

“You have to get the App Stores on your side with some form of featuring of the game. You can do this through exclusivities, tech feature support or just plain lobbying of the teams.”