Golden State Warriors’ Stephen Curry smiles while poses for a photograph during the team’s media day at their practice facility in Oakland, Calif., on Friday, Sept. 22, 2107. (Anda Chu/Bay Area News Group)

OAKLAND — Stephen Curry and Kevin Durant might be Warriors teammates on the court, but in the big business of shoes and apparel, they’re competitors, and this summer, that competition became a bit testy.

Appearing on the Bill Simmons Podcast last month, Durant, who wears Nike shoes, took a shot at Curry’s shoe company, Under Armour:

“Nobody wants to play in Under Armours, I’m sorry… Everybody knows that. They just don’t want to say nothing.”

That statement wasn’t well received by Curry — particularly because Curry and Under Armour’s basketball line of shoes and apparel are practically synonymous.

Curry said he and Durant discussed the comments after they were made, but seeing as Durant is paid a reported $36 million by Nike and Curry is paid a reported $35 million by Under Armour, it was fair to speculate if the duo’s off-the-court allegiances, and the money behind them, would create drama in the Warriors’ locker room.

Curry didn’t seem too worried about that at Warriors’ media day Friday. He even proposed a clever solution to the shoe war:

“I guess, maybe in practice, we should just play in our socks and call it a day. That’d probably be the best way to make sure there’s no drama when practice starts,” Curry glibly said, before adding that the socks couldn’t have brand labels either.

The drama surrounding shoes might seem ridiculous, but it’s not a small thing in the NBA. Last year, Durant and Curry both made more from shoe companies than they did for the Warriors, prompting general manager Bob Myers to joke that the MVP duo plays for Golden State “as a hobby”.

Durant’s comment was credited with a downturn in the Under Armour stock, but a recent Wells Fargo report backs up his stance: only 19 percent of surveyed young male consumers have a favorable view of the Curry Under Armour brand.

Curry seemed content to let bygones be bygones Friday. He also took the opportunity to get in a plug for UA:

“It is what it is. Obviously, he said what he said and he had a certain viewpoint on the grassroots industry and brand loyalty and all that kind of stuff.

“Obviously, I know what we’ve been able to accomplish from the Under Armor basketball standpoint, the Curry product standpoint, in the last, really, three-and-a-half years, building that business into something that means something in the shoe game.”