Top Photography Website Ideas | Websites are an incredibly important marketing tool for business owners, and photographers are no exception. Thanks to technology and the Internet, the world feels significantly smaller than ever before. No longer do you have to be tied down to a particular region to land an assignment. A website enables your work to be found through search engines, can be used as a great digital portfolio in a pinch, and is an excellent way to engage with your potential clients and fans of your work.

If you are not a professional web developer, you may not be familiar with the best way to lay out your portfolio website. In addition to stunning images, do you know what features are found in most successful photography portfolio websites? What are the most important things to consider when presenting your best work? Here are some of the best tips to get you on the right path to setting up an online photography portfolio and securing those potential gigs.

Defining Your Portfolio’s Purpose | Top Photography Website Ideas

One of the most vital things you can do before trying to design a portfolio is to figure out why you want one in the first place. That is, what do you want to achieve with it? Keeping a strong core goal is the key to every successful online portfolio as it lets you know what you have to do, and what the clients can expect. The adage “dress for the job you want, not the one you have” applies to photography portfolios as well. If you want to do weddings, then make sure that’s exactly what you’re showcasing on your portfolio.

Showcase Examples Of Your Work | Top Photography Website Ideas

This should probably go without saying, but the most effective portfolio websites out there actively show off your work in such a way that builds interest in you and your services. You’d be amazed how many portfolios actually fail to complete this step. In other professions, people use their resumes to apply for potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase your talents, skills, and style. It’s a vehicle for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.

Have A Clear Logo And Tagline | Top Photography Website Ideas

Your logo is your brand; your tagline is who you are. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of every web page so that visitors and potential clients can instantly identify who owns the website. In the short-attention-span internet age, you need to be able to grab attention and answer the question “why?” very quickly, so your tagline should be short and snappy, summarizing what you do.

Make Your Portfolio Easy To Navigate | Top Photography Website Ideas

This is pretty forehead-slapping common sense. Still, it’s worth mentioning again: the best website doesn’t mean anything if it’s hard to navigate. Complex navigation may confuse the potential clients and even irritate them so your works might end up being ignored. That said, you should make your portfolio works like what common people expect to be intuitive and convenient. The easier your portfolio is for your visitor to navigate and get around, the happier they will be using it. The happier they are using your website, the more positive feelings they will produce while looking over your work.

Keep It Simple | Top Photography Website Ideas

Your breadth of work should be arranged according to theme or subject. If your work is presented in a well-structured and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into putting your portfolio website together. If people are constantly praising the design of your portfolio website, then you are definitely doing something wrong. Your images are supposed to be the star of the show, so don’t clutter it up with useless design elements. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.

Put Your Contact Info On Every Page | Top Photography Website Ideas

When it comes to setting up a navigation menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website as simple as possible to use. If the goal of your portfolio is to get you new assignments, then make sure a client knows how to contact you so you can actually get one. Contact forms are great and convenient, but they shouldn’t be the end-all method for contacting you. In addition to a form, include your actual business address, links to all the social networks you use, phone number, and business address if you have one.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.