openberkeley_upp_468x312

Berkeley Squirrels

Brand overview

Berkeley is one of the world’s most respected brands. As communicators, we are guardians of the brand. We work to ensure that no matter where our community members encounter our brand – an e-newsletter, a website or a public event – they are left with an impression that reflects our stature and ethos. On this site, you will find tools, templates and resources to help unify and strengthen our collective communications.

Brand manuals are guidebooks created to help units understand how to apply messaging and design rules (brand guidelines pdf), find their place in the hierarchy of units on campus (brand architecture pdf) and leverage the power of Berkeley brand if you partner with other entities or corporations (brand partnerships pdf).