November 2007

The key to GreenSource magazine’s design success appears to be a strong sense of balance between complex, sophisticated data, and an accessible, quick and easy-to-read format. “We’re unlike many design publications with pretty pictures. We have real data to present,”...

The Second Annual Association Publishing Survey, conducted by Folio: and Readex Research, finds that some of the enduring perceptions of association publishing-a disconnect between the magazine and the overall association agenda-continue to co-exist with a publishing category that’s making...

Production executive and management positions-like every other publishing discipline-are perpetually shifting to include new responsibilities. In this exclusive annual salary survey of production and art professionals, compensation, for the most part, continues to climb as job descriptions become more nuanced.

Despite the fact that online ad revenue continues its torrid double-digit growth rate year after year, every sales force I work with has online laggards who cry, "Web advertising is great but it just doesn't work for us."

All issues are created equal, of course, but, to paraphrase George Orwell, some issues are more equal than others. We call them special. Special issues can bring new readers and advertisers into your pages-or they can be editorial oddities, even...

Now that virtual proofing, better print predictability, workforce reductions on the publisher side, and competitive pressure to keep the material submission window open as long as possible are becoming more commonplace, publishers are increasingly investigating whether or not ad portals...

Viral marketing-particularly for magazines-is, by definition, trial and error. (Remember Time's graffiti billboard stunt a few years ago?) But experimentation can lead to new audiences-just ask TV Guide.

Bernie Mann, CEO and owner of Our State North Carolina, has a reputation as one of the most innovative regional publishers in the country. At a recent Folio: Show session on leadership, he outlined some of what he believes are...

Like many publishers, Dave Kamis, vice president, production and manufacturing for Crain Communications, is recognizing that a digital workflow still needs its fair share of adjustments. Here, he summarizes some of the production-related operational areas that are hot within Crain.Repurposing

Early in his career, Farm Progress president Jeff Lapin helped drive a consumer enthusiast start-up to the top of its category, past the nearly 50-year leader, in two years. He quickly learned that maintaining the number-one spot was an entirely...

Neal Vitale, CEO of 1105 Media, logged his fourth acquisition for the year in October. All told, 1105 has made nine since forming from the acquisitions of 101communications and Stevens Publishing in April 2006, which created a $75 million company.October...

Market research is a key element for just about any b-to-b publisher and developing a research program accomplishes several key strategies all at once: You get an unparalleled understanding of your marketplace, both readers and vendors; you get solid editorial...

Keith Fox is no rookie when it comes to the BusinessWeek brand. Fox joined the McGraw-Hill Companies in 2000 as vice president of marketing and business development for the magazine. He helped launch a number of BusinessWeek-branded products, and initiated...

An imminent rise in paper costs is not a shock for most publishers. While prices have been falling for about two years now, Verso-the current largest supplier of coated mechanical paper-reported a $63.8 million net loss in the first six...

The role of the art director continues to evolve as the magazines they work for keep ramping up their presence online. Someone who just a few years ago was using InDesign or XPress to design pages is now learning HTML...

The Eddie and Ozzie awards recognize excellence in magazine editorial and design, and, once again, broke a record with an entry pool of just about 3,000. That volume reveals two things: Our awards draw, by far, the widest variety of...

Just as BMW owners are passionate about their cars, the people who put together BMW Magazine are passionate about their magazine. Based in Munich, Germany, editor-in-chief Bernd Zerelles—who has been with the quarterly publication for five years—says the June 2007...

When Linda Donnelly—founder, editor and publisher of year-old startup The Modern Estate—heard that the 47-acre New Canaan, Connecticut home of the late, renowned architect Philip Johnson was set to open to the public, she knew it had to be their...