Green Still Sells: Mintel

ARLINGTON, Va. – Despite the economy, consumers are still willing to buy products that are marketed as environmentally friendly, but only if the price is right.

“More consumers say they will buy green only if price, quality and convenience are equivalent to competing products,” said Lynn Dornblaser, director, CPG trend insight, Mintel International Group, Chicago. “They are more focused on price than in the past.”