All BlizzCon attendees had received their share of free Blizzard swag[1]. As at the first BlizzCon, they had also been providing a beta key for an upcoming Blizzard game (StarCraft 2 or perhaps a second World of Warcraft Expansion). Also an in-game murloc suit, an item that can be redeemed and given to your favorite World of Warcraft character and a special murloc ally card, Mrglrglmrglmrrrlggg.[2]