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FEATURE ARTICLES

Dynamic Digital Signage: Unlocking the Profit SecretsWhether you are a small sign shop with a single roll printer, or a large sign shop making electrical signs, the profit secrets regarding dynamic digital signage (DDS) are the same. There is no doubt in my mind that DDS displays are, in fact, signs, and if we (as an industry) don't stake our rightful claim, we will miss this exciting opportunity.

Determine What It Actually Costs to Sell Your Signs the Right Way.Pricing your products or services sold is determined first by costing. Do you have any idea of what it costs to sell a sign or banner? For that matter, what does it cost to open the doors to your sign business each day? Pertinent questions that will influence your pricing.

Shaping Media Content for Digital DisplaysEvolving message formats morph into more disparate media platforms including electronic billboards, LCD displays, cell phones and computers, so also must the content conform to each platform.

A Look Behind the Digital Signage MaskDigital signage is everywhere, and growing by leaps and bounds. According to marketsandmarkets.com, the global digital signage market was estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016, at a compound annual growth rate of 27.29 percent from 2011 to 2016. The market opportunity is virtually limitless, and now may be the perfect time to make it an offering.

Interactive Media Walls: Communication at an Arm's DistanceIn what might be a hallucination of the eerie kind, imagine walking past an interior building wall that talks to you or starts to generate images that follow you as you walk by it. In some cases, the wall might get friendly and text out; 'touch me to start...' OK. A little touch, what could possibly happen?

Wayfinding: Following the signs along the waySignIndustry.com connected with fd2s and 22MILES, two companies specializing in wayfinding and the art of getting from here to there in a safe, practical way. Take a look to see if you can get there from here.

Taking Advantage of the Digital Signage OpportunityPositioning your company in the emerging digital signage market is about much more than buying some screens and plugging them. In fact, entering this industry segment requires careful planning and a strong sense of who you will work with and how it will be done.

Oasis of the Sea: Digital Signage Takes a Cruise to WayfindingAs one of the worlds largest cruise ships, the onboard wayfinding system installed to help direct guests to the many ship-board destinations and attractions proves extremely important. To implement a contemporary wayfinding system, it was developed in tandem as both a static (print) system, and an interactive digital system. Read on...

Digital Outdoor Expands in Public SpaceAs much as outdoor digital signage has become a significant billboard advertising medium, so has digital signage migrated into the urban cityscape and is just now finding a home with street furniture incorporating itself into bus shelters, news stands and other furniture structures as it makes sense.

Displax and Optimus: Pushing Clicks & Bricks into 21st Century RetailIn a dramatic approach to incorporating both clicks and bricks under a single rooftop, Optimus, a leading Portuguese telecom company opened a revolutionary retail concept store in Portugal where digital signage became the centerpiece of connecting customers to its brand and its products. Read on...

Designing Digital Signage for Your AudienceWhether you are developing a digital signage network for a client or for yourself, the one person who takes precedence above all others is the viewer- the person you want to engage. The old adage, 'know your audience,' is as true to developing digital signage networks as it is for other communications methods.

The Care and Feeding of Digital DisplaysAs message formats evolve into more disparate media platforms including electronic billboards, LCD displays, cell phones and computers, so must the content conform to each platform.

Creative Realities and Radio Shack's Store OneHave you ever met a store that is perhaps smart enough to have a personalized conversation with you on its own - without the help of employees? Experience the 'sales concierge' for a flagship Radio Shack Store.

Digital Billboards Ho!In the 1840s, it was wagons ho and west to the new frontier. Thousands of people staked their fortune, their family and their future on the uncharted territories of westward expansion. Today, digital billboards are staking out new territories across the US of A.

Snapshot of the Sign Industry 3rd Quarter 2008For SignIndustry.com’s annual ‘pulse taking’ of the state of the sign industry, we peeked and probed into various facets of the industry to get an idea of the state of our trade before going into 2009.

Showing Off Digital Signage Through Touch TechnologyThe fine art of digital signage is evolving to new heights, offering customers convenient options while giving sign shops multiple opportunities to take larger bites of the sign market pie. Learn how touch technology is being used in surprising new formats.

Finding a Way: Technology Meets Hotel Wayfinding Wayfinding signs, at least those used to direct hotel guests to various seminar rooms, were usually either a chalkboard or a felt board sign with letters stuck on them. Today, with new technology available for wayfinding signs, businesses are taking advantage of more efficient signage to direct customers.

Digital Signage Glossary of TermsWith the constant whirling of words and terms flying around the quagmire and overlap in the digital signage industry, it is no doubt that you need to pull out a trusty play card from time to time for each segment of this industry. This is needed just to determine what everyone is talking about. This Glossary for the Electronic Digital Signage arena should help your linguistics and comprehension while navigating this segment of the industry.

Digital Signage and Brand-buildingDigital Signage is not just a new “better than static signage” display capability that exploits the inherent economies and flexibility of “digital”, but is a dramatic shift in the business communications that underpins retailing.

Unlocking the Psychology of SignageSuccessful sign making depends on effective visual communication. Understanding how consumers relate to signage, then, is key to helping your customers unlock the door to greater revenues.

Planning Your Digital Signage NetworkA digital signage project follows a structure similar to other application systems projects. The focus on revenue and other stakeholder benefits however, add additional important dimensions to a typical system development life cycle, signage project or merchandising initiative.

Rent, Lease or Finance Your Sign EquipmentFind the right answer to the question of whether your sign business should rent, lease or own the equipment used in your operations. Few sign professionals are able to accept the fact that there is no one right answer that fits everyone or every situtation.

Dynamic Digital Signage - The New Age of Advertising Dynamic Digital Signage has emerged as the “Next Killer Application” for the new generation of sign technology in the advertising industry. A digital signage system, which is usually composed of a server or PC, a monitor or TV and software, is capable of delivering full-screen, full-color content to multiple locations. Cost of implementation has been reduced significantly over the past two years, making it possible for Digital Signage to be in the mainstream marketplace. This is evidenced by the extensive usage of digital signage at airports, museums and shopping centers. The growth rate is projected to increase significantly in the next few years as the technology matures.

TOYS 'R US: Toys with Digital SignageThe Center of the Toy Universe can be found in Times Square and it's operated by Toys 'R Us. With 110,000 square feet of various toy shopping zones, all aligned within three floors of merchandising space, the toy universe is a vast space.

Movie Theaters and the Art of Electronic SignageModern multiplex movie theaters generate huge audiences who visit the theaters for their continuing film fix. As these audiences circulate from box office to auditorium, much of the audience's visitor experience is guided by signs alerting theater guests to everything from ticket prices to directions to the auditorium.

The Many Advantages of Plasma Display SignageWhen it comes to indoor displays, plasma is one of the most versatile media available today. The content for plasma displays is easy to create and manage, especially with a solid software program.

Signage in MotionSigns are moving from static banners to dynamic displays. Find out what retailers are looking for in the 21st century.

Evolving the static information display to change your message or campaign as you desire with LCD and LED Dynamic Digital Signage and electronic signs. What you deliver is instant up to date ad campaigns, timely information and even entertaining content. Dynamic Digital signage has the stopping power to get customers' attention. Then to influence their buying decisions. Dynamic Digital signage and electronic signs replace or compliment the point of purchase displays of the past.