This has all the makings of a disaster and from the looks of it Toyota Corp has the deer in the headlights look. This has all the makings of a PR disaster minus the PR.

The driver of a Toyota Prius who called 911 on Monday to report his accelerator was stuck finally got the car stopped after about 20 minutes with the help of the California Highway Patrol, officers said.

"He was reaching speeds over 90 miles per hour," CHP Officer Larry Landeros said of the driver, James Sikes. A Toyota spokesman said Monday evening that the company, which has recalled millions of vehicles because of reports of unintended acceleration, was sending a representative to investigate the cause of the incident.

Here’s the video of the story:

I think the situation is reaching the point of breaking and if Toyota designers cannot find the root cause quickly and/or implement a safe workaround until creating a final fix – It does look like Toyota’s reputation notwithstanding TPS is about to careen off a cliff.

But the company was unsure whether Sikes took his car into a Toyota dealer to comply with the recall, Lyons said.