Educational brochure series

Encouraging state employees to invest for retirement

This insurance leader managing the state of North Carolina's 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap increasingly advanced portal functionality.

The brochure series, as with all other pieces related to the NC 401(k) plan was to draw on some fact about North Carolina. For this series, I chose a fact about gems, and then used the gem theme throughout the content.

View the educational brochure series

Click the image that follows to view the three-part educational trifold brochure series.

Note that although I laid the material out in some graphical way to get a sense of how much I could write, and how to structure the content, the pieces were to be professionally designed and distributed to buildings housing state employees throughout North Carolina.

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. She intuits what buyers feel and expect, and creates warm, human, content experiences that lead people to YES!