Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

Facebook Revenue Hits $1.18 Billion in Q2

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Facebook's Q2 earnings report, which was detailed in a presentation today, was strong -- more than most companies could dream of -- but that didn't satisfy Wall Street. The company earned $992 million in ad revenue (a 28% increase), and is somehow still growing its user base, which is up to 955 million monthly active users. Still, the company reported a quarterly loss of $157 million. Overall, though, revenue exceeded expectations at $1.18 billion.

Shares in the company, however, were down to a record low of $24.50 per share in after hours trading.