Prezume

Comments (0)

Transcript of Prezume

HELLO!I am BarbaraEducation, skills and interestsDuring my studies I have acquired the classical scientific knowledge needed to become a reliable market researcherLanguage skills:EnglishSpanish with 4 years of experience in exploring consumer behavior nuancesAug 2011 – Present:

TNS HOFFMANNfull time qualitative research managerin more detail...I have worked on mixed method qualitative-quantitative evaluations and ad-hoc qualitative studies

focusing on the needs, behaviors and pain-points that service users experience:Key research types practicedProjects with special focus on youthProduct Innovation and DevelopmentConsumer Trends“White Space” opportunity identificationU&A.Handling all research steps

from definition of issues and objectives, moderation, up to presentation of results, including day-to-day interaction with clients, co-ordination, and data synthesis;

Providing insight driven analysis

and actionable recommendations

with a key focus on strategic growth opportunities for the business;Closely working with cross functional teams

In diverse industries like FMCG, Media, Telecommunication, Financial Services, An observant and curious research manager with an eye for design2006-2012Ability to critically think about why people do what they do, and what factors affect these actions.Usage of a repertoire of methods and a broad perspective for framing

and deeper understanding. Offers me the tools I need to understand better the cavalcade of imagery of today, allowing me to study and analyze our visual culture as a mean of communication, as a type of language.Portuguese French Hungarian - nativeBrand equity studies, positioningInsight Generation, Advertising Development,Segmentation* Please check my Resume in .pdf for more informationUnderstanding the drivers and trends of visual communication through semioticsWith an extensive experience in design research

(packs, visual brand identity, web design);and special expertise in analyzing visual data through semiotics, letting the pictures and our visual culture do the talking to dig deeper and learn moreOther projects and activities:Volunteer at the Artemisszió Foundation

a foundation to foster intercultural dialogue, and to help migrant groups2012Participation in art projects: as assistant curator, assistant content curator of a photo book, organizer of workshops etc.2011- Semester abroad in Lisbon, Portugal.20092013Communication volunteer at a performance companyUsing online forum for user segmentationExamples