About

For me, the saying “work/life balance” is not really possible, because I’m lucky enough to get to do what I love for work. I love content marketing, entrepreneurship, and success!

Along my journey I’m forced to face many obstacles, fail a lot, and learn a ton of lessons. So if you’re interested in learning more about content marketing, entrepreneurship and success, I think you’ll get a lot of value from this!

My Story

I’ll keep it short, but I was born in 1989, in a city called Aguascalientes, Mexico. I moved to the US when I was a baby and ended up growing up in the U.S. of A.

All my life I had a passion for business. I was involved in business clubs and started my own little businesses when I was young. Everything from lemonade stands to paper airplane salesman. I also became obsessed with successful people and their stories. I was never particularly smart, I was average, but since I was so interested in these topics I was able to acquire knowledge and reference experience. Like anything, when you are passionate about something, you end up getting pretty good at it.

I started a digital publication when I was 20 years old. This was a booming time for online content as social networks were on the rise. Facebook, Twitter, LinkedIn and Pinterest were really maturing and dominating (this was in 2010).

My publication reached millions and still has a ton of readership, but a college lifestyle website faded away from being my main purpose after I dropped out of college. Dropping out to pursue my entrepreneurial dreams was perhaps one of the best decisions I’ve ever made, but that’s a story I’ll have to write about some other time. My next major startup was PenPath, an insights and analytics tool for content marketing professionals.

Aside from PenPath, I also do content marketing consulting for local brands in the St. Louis region. I love working with my clients and helping them grow their business. It’s a real thrill. I have some very large clients and some smaller ones. To find out more about my consulting services see here: SERVICES

Lastly, I also run a content marketing meetup with my good friend, Matt Kamp. We gather top marketing professionals from the region and bring in speakers to discuss trends in the industry as well as their most effective tips and tricks.

That summarizes me pretty well. Let me know if you have any questions! My social media links are everywhere around this site if you’d like to connect.

Cheers,

Alex

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Optimize Your Life

Alex Cruz

Welcome to my blog! We are living through some of the most revolutionizing times in history as technology disrupts everything in its path and paves the way for new more efficient ways to take it's place. As a founder of a software startup (PenPath.com) and consultant for companies both big and small, I share my best nuggets of information with you though my blog. I hope it helps you out. For more about me, check out the about page.
-Alex