Email Marketing Video Widget Delivers Video List Building to YouTube

StreamSend Helps Businesses Connect Videos to Customers

Now businesses have the power to identify their video subscribers and how their videos are shared, using Streamsend's Email + Video widget.

“Video channels need to know who their subscribers are, and where their videos travel online, so that they can better target and add value to their customer communications,” said Dan Forootan, president of StreamSend Email Marketing. “Earlier methods have been expensive and. With our widget capability, they can get to know their audience, and messages can be tailored to changing customer preferences, while costing way less.”

StreamSend’s Email + Video widget can be used to add list building and a call-to-action to any video. The widget is a much less expensive method than building this capability directly into the video production, and also allows for custom messaging that can be adapted over time as the market requires.

Businesses can drag and drop the widget for any existing video, such as one from YouTube, then just click to configure it for sending. They just put their video in a template that features all the highlights of their channel, then send it to subscribers, and it continues to share and travel in the social sphere. And now businesses will have the ability to contact subscribers outside of their video channel, to send richer communications across all channels, including email.

To encourage subscribers to respond, StreamSend’s new widget lets businesses add a form to a video, adding a new level to the relationship and building a list in the process. Senders can also include a pop-up call to action -- such as visit a site, buy now, or watch the next video -- so that videos can work harder to engage customers.

Businesses will also gain the huge advantage of knowing if someone watched the video, and for how long, guiding and optimizing future messages to customers’ tastes and interests.

And since StreamSend will let viewers watch videos within the email, all of their behavior – stats on what they clicked, how often and much more -- will be available and trackable, letting businesses fine-tune future messages according to their likes and dislikes, building response rates while increasing the value of their messages to customers and prospects.