Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records.

Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? More

Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction as the marketing approach that should be used by marketing professionals. What is the difference between the two strategies? And with 2018 just around the corner, which should be used as part of your digital marketing B2B toolkit for next year?More

Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal Arieli, VP strategic partnerships at Start-Up Nation Central. She discussed her experiences in the start-up ecosystem, and some of the interesting aspects of Israeli culture that make it so innovative. More

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation? More

B2B doesn’t have to mean boring-to-boring

We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked on an innovative B2B marketing campaign, or an initiative that significantly improved workflow, to share their work with us. More

The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically. More