Big Data 100: Business Analytics

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Platfora, which came out of stealth mode in October, offers in-memory business intelligence software that can directly analyze data in Hadoop without the need for building a complex (and expensive) data warehouse or traditional data store. According to its CEO, Platfora could represent "the beginning of the end of the data warehouse."

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Ingram Micro executive vice president and Americas group president Paul Bay says rather than focus on technology and its delivery, Ingram Micro today is all about the business outcome the channel needs to deliver.