Cigg Seeds

Designs On— Packaging

By Ben Forman

An estimated 10 million Britons still suck down cigarettes faster than a troupe of aging rockers in rehab straining to cough out another hit tune. In the UK, cigarette butts sully streets and parks everywhere. What if this nasty habit could contribute to, rather than subtract from, the beauty of outdoor spaces? Cigg Seeds aim to do precisely that. A variety of smokes outfitted with biodegradable filters that contain wild flower seeds, they sprout and blossom into wildflower meadows when finished and flicked, or deposited on the ground. Butts into blooms. Cigarettes into snowdrops—the floral not frozen variety, to be sure.