Matt Cutts shared in his latest video , “How can a site recover from a period of spamming links?” and replies to how Interflora got the Google penalty lifted within 11 days. This was revealed in response to a question asked by Adeel of Manchester.

Though, much has not been talked about how Interflora got the penalty fixed in just eleven days but Matt gives a substantial reason in his video of why Google responded to their action.

He has more talked of how link spamming affects rankings on general level. Focusing on the action that Google takes against violators, he has suggested disowning bad links instead of removing all, unlike Interflora.

Matt Cutts says if you have bought links for one last year or any such time period, then you need to disavow all of them for starting afresh. If that’s not possible, then at least disavow most of the domain level links that you paid for.

Google will reconsider your request only if you are found ethical on links ground.