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“Dolby looks to kill the IMAX giant with new ultra-bright laser projection”

Dolby has been to the top of the mountain and laid eyes on the future of visual technology, and that future begins with three simple words: high dynamic range.

Everyone knows IMAX is the big name in cinema for those seeking a transcendent theater experience, offering over 830 theaters worldwide, with massive, visually stunning screens that aim to make it worth leaving the comfort of your home theater to brave the crowds. However, while Dolby may be best known for its indelible mark on the world of sound, the company’s latest large-format theater projection technology aims to put the name IMAX in your rear view mirror…

Comments (2)

This in my mind is a good thing – theaters with IMAX screens get stuck with IMAX ‘films’ – good or bad, if it’s an underperformer, their stuck with it. Theaters that have their own speciality large screens have the upper hand with presenting more films than what IMAX has licensed to show. Add to the fact that Christie has laser projectors in the pipeline for theaters to install and boost the brightness for 3D features; and speciality screens can feature more speakers and/or Dolby Atmos, Auro 11.1 sound – IMAX seems antiquated.

To bad they did not have a better name Dolby® Cinema, how creative can they be? To do this hi end cinema how about Dolby® having a giant deep curved screen with curtains that open and close, not just a big non masked floating white sheet to greet the people paying extra $$$.