More and more companies are betting on video tutorials. The “How To” explain in a few steps how to make a certain action. The purpose is to teach how to manage products and services.

Users that use the video tutorials expect to receive the information and the steps required for an action. On the net we find from how to put on makeup, to how to use software. These videos can be very long or shorts and concise.

For companies that are promoting a new product is very useful, as users learn how to use it, they get to know the mark and the interest increases. Furthermore, they reinforce the strengths of the product or service that may be an advantage over competitors and achieve better positioning.

This format allows to create a proximity between the mark and the user. When a company launches a new product to the user tries to teach the functioning and the benefits thereof. In this way seeks a closer relationship between the brand and consumer.

Technology companies use this format to present their news audiovisual and how to use them. A clear example is Google and Facebook, because every time they have a new release they explain to their users in “How To,” format how it works and how it is used. Another example is the social network LinkedIn who used a video, with and 80s atmosphere, to explain the functioning of the network.

The evolution and new lines of audiovisual content consumption is focused on connected TVs, tablets and social networks. 50% of viewers use other electronic technologies while watching television. Thanks to social media consumers can comment in real time what they are viewing on television.

78% of users of internet in Spain have profiles on Facebook, Myspace 32% and 28% Twitter. In this way, to see a simple program is turning into a chat with friends and acquaintances. The televisions connected to this interaction are going to be available to anyone in a single device (or two, remains to be seen with the success of the multi-screen through tablets and smartphones), so users can simultaneously consume content who share and discuss with others.

The success of the connected TV is imminent and will allow to videos made for internet to come in a more simple way at home. Soda.tv has been working in online video for some time now. The future of video on the Internet is promising, since Soda.tv bet on it.

In a perfect combination of advertising online and in real life, Ariel is launching a campaign in which, through Facebook, you control a canyon that shoots jelly, chocolate milk orketchup. Like a shooting gallery, your goal is to hit the clothing that passes in front of you, and if you managed to make it dirty, Ariel will wash it a send it to you.

On the other hand, the facility is placed in the middle of the central train station in Stockholm, where all the curious can come to see him (safe spots, of course)

One way to engage an audience, cleaning products, as a rule difficult to attract and whose care costs that are governed by custom as usual.

We leave you with the video to witness the great good marketing campaign can do: