Consumer research company Technomic has released its list of the top 10 adult beverage trends that will shape the US alcohol industry in 2013, reports the Australian Food News.

Here is the No. 10 prediction:

Whiskey wows. From whiskey-flavored liquors to flavored whiskeys, and from single barrel bourbons to new takes on rye, whiskey’s appeal grows. In bars and restaurants, the storied brown spirit attracts more young adults and women, while consumers experiment with both traditional and new expressions for at-home enjoyment.