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Information To Include On Your Business Card

The logo and graphic elements that you include on your
business card are quite important, but having the right text and
contact information on the card is equally important. Here are
our tips about the elements to include:

Your name - Consider whether you want to include your middle
name or initial, degrees or professional credentials that are
unique to your field.

Title - Including a title on your card will help your
potential clients to identify your position within your company.
Including a title can also make your company seem larger. A
reason to not include a title would be if you're a consultant,
and want to market your solo nature as a benefit to your
clients.

Address - Always include an address on your business card,
even if you are operating a business out of your home. Including
your address greatly increases your credibility and makes your
business appear established. If you're concerned about privacy, a
post office box is a great way to go. When signing up for a post
office box, consider using a commercial mailbox vendor (such as
the UPS Store) instead of a box at the United States Post Office.
At a mailbox store, you are given a street address instead of the
typical "P.O. Box". The store also accepts shipped packages from
UPS, FedEx, and other carriers, so you won't need to give out
your home address as a shipping address.

Phone number (and toll-free number) - Include your phone
number and, if you do business long distance, consider including
an 800 or toll-free number as well, as an amenity for your
clients.

Cell phone number - This is an option to consider if you'd
like to make your services available to your clients around the
clock, or if your business often takes you on the road. If you'd
like to keep your cell phone number private, you can do that
tactfully by offering to make your cell phone number available to
clients once they have signed up for your services - then your
clients will feel special and know that you're taking good care
of them.

Fax number - If you have a fax number you should include it on
your card. If you rarely receive a fax, or if you don't know if
faxes will be useful in your business, you can try using efax
(www.efax.com). This is an online service that can provide you
with a free fax number that will email all of your faxes to your
email account. They also offer a paid service that is available
as an upgrade if the number of faxed pages you receive per month
exceeds their free offering. That enables you to upgrade if
needed, without changing your fax number and reprinting your
cards.

Email address - Your email address is an often-overlooked
opportunity to brand your business. Instead of using a generic
email address such as "yourname@aol.com" or
"yourname@comcast.net", purchase your own branded domain name to
use as your email - yourname@yourbusiness.com. It's inexpensive
and easy to set up, especially if you use GoDaddy.com to register
your name and set up the new email address to forward to your
existing account. This makes your business look larger and more
professional.

Website address - A website is a must in today's business
world, even if it's a simple, one-page site that gives a few
paragraphs of information about your business offerings and your
contact information. A website offers potential clients an easy,
no-pressure way to both learn more about your business, or to
refer you to new clients. This is also another way to take
advantage of the branded domain name that you set up to use for
your email address - using it for your website URL will extend
your business brand further.

Tagline - If you have a tagline, including it on your business
card will contribute to your branding and memorability, and a
graphic treatment of the tagline (font, color and any graphic
effects used) can add visual interest to the card as well.

License Numbers - Include your license number if you are
required to display them by your industry regulations (i.e.,
insurance or contractors), or if your being licensed is a benefit
that you offer to your clients, or if it differentiates you from
your competition.

If you have room on the front, or would like to create a
two-sided card, consider adding:

A few bullet points about your business offerings - This
provides you with an opportunity to further explain what you do.
This is most helpful when your business name is not specific, so
potential clients can identify what you can do for them.

Your photo - The people you meet while networking will
remember who you are. Putting a face to your business also makes
your cards more personal for potential clients. However, we
recommend that you do this only if it's appropriate, or somewhat
standard, in your industry (for example, with certain types of
coaching, or real estate).

A "next appointment" area - If you often make appointments
with clients (for massage therapy or health care, for example),
consider printing a line or two on your business cards to make
them into appointment cards as well. This makes a lot of sense
from a printing standpoint - you'll be able to print a
dual-purpose card for the same price as printing one card
design

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a
brand identity and graphic design expert. She has been helping
small businesses grow with bold, clean and effective logo and
marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design services of a large
agency, with the one- on-one, personalized attention of an
independent design specialist. Erin works closely in partnership
with her clients to create designs that are visible, credible and
memorable - and that tell their unique business stories in a
clear and consistent way. For more information about elf design,
please visit: Logo design
at http://www.elf-design.com

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