…Starbucks is spreading the cheer?

Starbucks is hoping to pass on some holiday cheer this season with their Cheer Pass program. The program centers around the giving and receiving of Cheer Passes. You can either download a Cheer Pass from the Starbucks Cheer Pass website, or hope that the next time you’re in a Starbucks store, they pass on a little cheer to you in the form of free samples of holiday beverages, bags of coffee or Starbucks Cards. Each Cheer Pass is uniquely numbered, and can be tracked on the Cheer Pass website. The program works like this: You receive a Cheer Pass along with cheer. You then give cheer to someone else, along with the card. They then give cheer to someone else, along with the card, and the chain of cheer continues on. When you receive a Cheer Pass, you can share the story of how your pass was passed on, and track the cheer that that pass has been a part of already. So what is cheer?

It’s a random stranger holding the door open for you because you have a bunch of packages. It’s taking your kids out because you know your partner needs a rest. It’s covering for a coworker when they’re sick. It’s giving up your last piece of gum. It’s random. It’s selfless. It makes you feel good – whether you’re giving it or receiving it.

Sounds good, doesn’t it? Log on, print some passes, and start sharing the holiday cheer a little early this year. It’s never too soon to start.