Samsung hopes to convince holiday shoppers its smartphones and tablets have more to offer than Apple ’s. The South Korean tech giant has launched the short-form Milk Video service only available on its Galaxy devices.

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year.