Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark’s businesses benefit from a market-orientated economy and a lack of corruption. Limited regulation also allows the smooth running of business operations. However, the labour market is facing skills shortages, which are especially acute in ...

The phasing out of the FM radio system in Norway in 2017 led to an explosion of DAB radio sales in the country during the same year. The Danish government has not yet decided on whether to phase out the FM radio system, with there currently being no ...

As a result of consistently high disposable incomes, Danish consumers were heavy purchasers of computers and peripherals throughout the review period. Combined with the overall digitalisation of Danish society, there is now a high level of ...

In home audio, wireless adoption is growing in importance as streaming services such as Spotify are immensely popular among Danes. Most other categories are therefore declining, with consumers preferring wireless speakers instead of analogue audio ...

Rapid growth earlier in the review period continues to limit demand for new TVs in Denmark. This can be attributed to the shift from the analogue system, which encouraged consumers to increase expenditure on TVs up to 2016, when the change took ...

The widespread popularity of smartphones continues to negatively impact demand for imaging devices, especially digital cameras. Danish consumers show great interest in the quality of smartphone cameras as they find it more convenient to take pictures...

Smartphones is a very mature category in Denmark as most Danes already own such a device. Indeed, smartphones are now considered essential for a range of purposes, beyond texting and calling. This includes shopping, banking services and media ...

Consumer electronics continues to struggle in Denmark, with there being no signs of the market recovering in the foreseeable future. Furthermore, the emergence and growth of several product categories such as smartphones has only cannibalised sales ...

Activity watches (analogue) posted strong double-digit volume growth within wearable electronics in 2019 as this category is relatively new and offers strong growth opportunities for manufacturers. In addition, such products are also in line with the...

The main trend within portable players is convenience, with Danish consumers increasingly opting for multi-functionality and the ability to have all applications available on the same device. This also highlights changing household preferences, with ...

Danish households have become interior trendsetters in Europe, due to the country’s adoption of the “hygge” lifestyle, with high demand for comfortable and convenient interiors and furniture. Energy efficiency is a major concern for local homes, and ...

Western Europe continues to evolve digitally, and consumers are increasingly embracing digital services. The digital evolution is being spurred by investment in infrastructure from governments and key operators, leading to enhancements in broadband ...

Following a wet and cool summer in 2017, which adversely impacted beer volume sales, the 2018 summer proved a pleasant surprise for breweries and consumer alike. It was unusually sunny and warm and recorded some of the highest average temperatures ...

After a disappointing performance in 2017, which was partially due to a wet and cool summer, cider/perry staged a recovery in 2018, which was also partly the result of the summer weather. The 2018 summer in Denmark was sunny and warm and recorded ...

Following a small decline in volume sales in 2017, alcoholic drinks in Denmark posted a marginal increase in 2018. One of the main contributory factors to this increase in volume sales was the summer weather. While the summer in Denmark in 2017 was ...

The health and wellness trend, which has impacted many food and beverage categories in Denmark, is also slowly starting to make its mark on spirits. The most obvious result of this is growing demand and availability of organic products. Danes are the...

The summer of 2018 in Denmark was unusually warm, with this helping to drive sales of lighter/chilled wines. For instance, Salling Group, the entity behind the Bilka, Føtex and Netto grocery chains, observed a strong increase in demand for lighter ...

Denmark’s growth will accelerate slightly in 2019. Private consumption, exports and investments will be the primary drivers of growth, along with private sector investment. There are signs that the housing market is beginning to cool. Risks are the ...

In 2018, retail volume sales of cigarettes in Denmark fell sharply due to an ongoing decline in smoking prevalence. This can be largely attributed to the strong health and wellness trend in the country, which has encouraged many Danes to quit smoking...