Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs

New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for cons

Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc.

Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container.

The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life u

New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for consumers to dispose of...

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League...

Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc. for Tully’s Coffee pods and cartons....

Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...

Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container. Was it the one you voted for...

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn’t have meaning or exist...

The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart. A new decorating option now gives aluminum cans this visual and...

So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...

The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...

Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...

Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...

Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...

Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...

China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...

Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...