Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business advisor Marie Forleo to find out how. Forleo, founder of Rich, Happy & Hot, explains how leading service companies market to their customers. Smart companies, she says, understanding their customers pain points and show that they can help solve those problems.

They become leaders in their community, whether its online or off.

They offer free content online that can help or engage their customers, including an email opt-in newsletters.