Friday, April 17, 2015

Ad copy can sometimes border on the insensitive, especially when you're in objection-killing mode. To some people the BATNA is way too strong for them to try your product, and our instincts steer us to a last-ditch objection-killing language that attacks what they love.

Ex: "If you want the fastest car, buy an F1 racer, if you want the most luxury, hire the company that builds the custom Rolls Royces for the Saudis. If you want a great car that looks great on you and has some punch, buy a Cadillac CTS."

I call this the "Miracle on 34th Street Putdown" because while it suggests great alternatives (like the Kimbal's Santa in Miracle on 34th Street), it does so by insulting the core objection of the customer.

However, its a great verbal fencing tool when you're confronted with a jerk.

Tuesday, August 26, 2014

Google's recent announcement of algorithm changes that involve preferring secure sites over non-secure ones certainly created a collective gasp among SEO experts. Its a sensible move by the search giant, and certainly an SEO buff that will be OVERPOWERED for a while. Thus if you're already pretty decent on your markup and your content, the smartest on-page change you could make right now would be to add an SSL cert to your server.

If you use a hosting provider like Godaddy or Liquid:

Call them and find out what it takes to get a cert installed and spend that mo-nay right now. Its probably worth the ongoing cost.

Monday, July 21, 2014

All you really need to do today is to move something forward. It doesn't have to be much, in fact, you should avoid trying to take on too much. But, just start out by focusing on moving one meaningful thing forward... and keep pushing until it moves. If it won't move, or if you get far enough to call it good, then find something else and move it forward. Do this, and don't give up until something moves. Do this every day. Soon you'll look around and be impressed by how far you've come.

I wrote a simple guide for you called The Progress Factory. Its a quick read and an incredibly valuable framework for creating progress, especially if you're a part-time boostrapper who believes you need more motivation than you have now.

Want ideas you help you navigate the world of online business? Then, you're in the right place! We blog about building online businesses right here at StartupEngine.org.

Want to learn how do develop iOS applications? We're setting out to create a destination site for learning at www.iosrocketsurgery.com.

Want serious software to help you analyze and convert your traffic into paying customers, come start a conversation with us at DaringLabs.