Starbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It’s made of steel! It’s ‘specially etched’! And it’s a super, limited edition that inanely costs 450 bucks.

The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn’t some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with “with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.”

Jason Goldberger, executive vice president at Gilt.com, told the USA Today it’s all about exclusivity:

“When you’re waiting in line at Starbucks, the next person in line won’t have it.”

See that guy? The one in the bubble? He’s probably up to no good. Thanks to President Obama, however, he’s going to have a much harder time duping innocent young ladies like the one also shown here. Per The Hill, the POTUS has just signed into law the Safe Web Act, which extends the Federal Trade Commission’s authority to “clamp down on Internet fraud and online scammers based abroad.” In simpler terms, it enables the entity to share data about “cross-border online fraud with foreign law enforcement authorities” through September of 2020. According to an unnamed official within the FTC, the existing edition of this act has allowed it to conduct over 100 investigations into cross-border fraud and scam, but it’s unclear how much crime was stopped and how many people were needlessly annoyed. We kid, we kid.

In case you somehow missed it, today is an important milestone in technology nostalgia: it’s the fifth anniversary of the original iPhone’s launch. We’ll let you explore the memories of that insane day on your own terms, but ComScore has produced a visual breakdown of just how ownership has grown and shifted over the years. It’s not hard to see that adoption has been on an accelerating curve, especially after the 2010 launch of the Retina display-toting iPhone 4: as of this past May, about three quarters of owners have either the iPhone 4 or the iPhone 4S. And the 2007 edition? Only two percent of all iPhone owners are still actively holding on to the aluminum-clad debut model, which suggests most would rather have Siri than reminisce. Whether you’re a fan or have since moved on to a competitor, the chart is a reminder of just how far one of Steve Jobs’ biggest projects has come.

Given how aggressively The New York Times pushes its digital packages — we’ve long since dropped our subscription yet are still bombarded with offers — you’d hope the paper was at least seeing some results. Well, never fear: it is. A report by the Audit Bureau of Circulations (ABC) found that the Times has seen a healthy increase in circulation, with the Sunday edition selling 2,003,247 copies (up 50 percent from last year) and the weekday editions racking in an average of 1,586,757 (up 73 percent). The ABC attributes much of this gain to the NYT’s addition of digital access to paper subscriptions, and we’re sure the paywall, which limits non-subscribers to just ten free articles a month, has something to do with it, too.

Super Bowl: The only day in America where TV viewers actually want to watch commercials. This year’s NFL championship, pitting the New York Giants against the New England Patriots, is in a sense a “rematch” of the 2008 edition of the big game. Due to this unfortunate match-up (blame Billy Cundiff and Kyle Williams for their failures), it’s possible that TV ratings could actually be lower than last year’s game. This would clearly be a total bummer for advertisers who spent $3.5 million for a 30-second spot. But, on the bright side, maybe people will be talking more about the ads than the actual game at the water cooler the next day, right?

Of course, the veritable “water cooler” has evolved in the digital age. The folks at Venables Bell & Partners have decided to provide a handy infographic that maps the who, where and how of post-game advertising conversation. Out of the bevy of stats they’ve given us, a few stand out. For example, “Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads.” In other words, Facebook is becoming a more popular video search engine than YouTube, a fact than is no doubt pissing off the powers that be at Google.

Also, “Americans are almost as likely to ‘like’ a brand on Facebook that advertises during the Super Bowl (20%) as they are to ‘like’ a team (29%), with 23% of young adults likely to ‘like’ a brand.” Not a bad way to measure social media ROI compared to TV ROI, is it? Well, at least it’s somewhat “believable.” Check out a full-size image after the jump.

It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.

If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:

Hmm.

Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.

That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.

While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!

Cold Turkey

Turkish prime minister Recep Tayyip Erdoğan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!

Mom liked them best …

The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.

No folks, those mythical N8 review units still aren’t on our doorsteps, but we can offer you the next best thing: a thorough (we mean thorough) overview of the Symbian^3 environment that will be front and center on Nokia’s next great phone. Eldar Murtazin of mobile-review reports on everything from the sophisticated handling of contacts and caller ID pictures, through the noticeable speed improvements, past the limited utility of online widgets that display only two lines at a time, beyond the “weak spot” web browser, and all the way to Symbian’s unhealthy habit of “clinging to continuity.” It’s an enlightening read, which pulls no punches with its conclusion: Symbian^3 is an evolutionary step up from S60 5th edition, which brings nothing new to the market and offers no comparative advantages. Strong words from Eldar, paricularly when he doesn’t disclose what build of the OS he’s using; his rationale, however, is that his analysis relates to overarching design decisions and ignores software bugs and version-specific foibles. Make of that what you will.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.