Full Copy Of Coke's "Fat-Burning" Enviga Study

By consumerist.comFebruary 19, 2007

We’ve got a a copy of the study Coke based its controversial fat-burning claims for Enviga, the quaintly titled, “Effect of a Thermogenic Beverage on 24-Hour Energy Metabolism in Humans.” The study, published in the February issue of Obesity, says it,

…provides evidence that consumption of a beverage containing green tea catechins, caffeine, and calcium increases 24-hour EE by 4.6%, but the contribution of the individual ingredients cannot be distinguished. Although this increase is modest, the results are discussed in relation to proposed public health goals, indicating that such modifications are sufficient to prevent weight gain. When consumed regularly as part of a healthy diet and exercise regime, such a beverage may provide benefits for weight control.

(emphasis added)

We’re no scientists but this sounds like the same marketing speak that makes eating only Special K an effective diet strategy.

The best way to lose weight is to eat less, and exercise more, but that philosophy is much harder to package and sell than a consumable substance.