Sharpay

Share button with blockchain profit

Sharpay is a new share and multi-share button for websites with blockchain-based rewards of content promotion for users. Multisharing is an opportunity to share content in several social networks in one click. Users receive rewards for sharing or visits of other users via the shared links. This means conversion growth for sites and comfortable sharing for users.

About Sharpay

There are 1 bln sites in the world and the number is growing by 5-7% annually. However, only 3% of them use share buttons – only 30 mln sites.

With over 3 bln people using social networks, of which 10% are active users, the social network advertising spending is expected to grow up to $50 billion in 2019. The most popular users in social networks, for example, top Instagram in uencers, have been earning money using their popularity through social network advertising.

Sharpay will help all the social active users to monetize their popularity by earning crypto currency.

Sharpay is a unique technological and very simple share button. Sites put the button under any content instead of other old sharing buttons and users get rewards for sharing. The system has fraud protection, bot defense with audience targeting possibility based on CPV (cost per visit) payments.

The innovation of Sharpay — blockchain pro t for sharing with tokens and multisharing — sharing in several networks with one click.This is a unique project, that has simultanioulsy the two possibilities. The technology is protected by the Eurasian international patent priority.

Sharpay — is a new SMM instrument for increasing traf c, conversions, sessions and sales with less spends.

Spreading the Sharpay technology will increase the agregated sharing from 3% to 10% in the world. Sharpay plans to get 50% of that growth that is equal to 35% of international market in general.

Sharpay will quarterly reserve 90% of the proceeds to ensure the redemption of tokens from their holders (investors and users). The program starts according to the results of the 3rd quarter of 2018. The price of the buyback is based on the nominal price of a token at 0.00003 ETH which is approximately equal to $0.01 at the time of the of cial launch of the project in November, 2017.

Sharpay’s tokens are initially released on Ethereum according to the ERC20 standard, are the blockchain is used as a nancial registry. At the next stage of development of Sharpay, we are going to develop and launch an independent decentralized blockchain system (BitShares fork with a POS-basis), followed by the migration of tokens - the blockchain will be used for issuing, distributing tokens between sites and users for social activity, and storing the information.

Starting from the second stage, the pro t from the blockchain will gain not only more users, but also more sites to install Sharpay button.

I think that blockchain technology definitely has a role to play in disrupting oniline advertising and marketing. That is why I'm always talking about BAT (Basic Attention Token) and their efforts in this area.

Monetizing sharing links seems like an obvious thing to do and providing a blockchain based record of shares is a good way to try and foster trust that shares and clicks are real given that something like 50% of all ad impressions and clicks are fake.

But I'm not really seeing anything super revolution here to justify a 5 for vision - they talk about patent applied of tech but don't really say what it is.

The team is probably more like 3.5 (i'm now using 3 as "average" in my ratings) but without knowing more about them I couldn't be firm about bumping to 4. The demonstrated experience seems to be mostly in the executive level vs. actual developers. Which is not to say they don't have good devs, just that it isn't obvious - there is only the CTO and a single developer listed and neither brings demonstrated blockchain experience, just "enthusiast" level qualifications.

As for the product - well as yet we don't have anything launched and although I was able to get a share to work using the links on their website I have no idea if it is actually utilizing any real blockchain based code - even though it promised me 1 Sharpay token I've no idea how I might redeem that.

The whitepaper is above average I would say, but the Github repo link doesn't give much of a clue about what there is either - as best I can tell it is just the public website source code.

Also on the product side I'm not seeing evidence that they have managed to make headway with finding customers for it. If it is as awesome and popular as claimed I would hope they could have found some websites that will commit to at least trailing it.

On the technology side I'd be much happier if the team wasn't devoting time to launching their own blockchain. I think it would have been much better to launch this as a Smart Media Token on STEEM or be an early adopter of EOS which will be crazy fast and free to use. One thing you definitely have to work hard at is making on-boarding drop-dead simple and having your own blockchain could be both a blessing and a curse. It will certainly create a bunch of work to distract you from the main focus I think. If I was them I'd be writing my code to be blockchain agnostic...

I also don't like this reliance on patented tech. Patents are kind of antithetical to decentralized systems and most of the time are expensive distractions. IMO by the time a company has to bust out patent lawyers to start suing competitors it has already lost the game. This is a space where you want to win by amazing execution to bring a drop-dead simple and low-friction product to market and get mass adoption quickly.

Furthermore although "patent" is mentioned many times in the whitepaper there isn't a single reference to the claimed patent that protects some of the IP. If it was relevant and impressive I would think it would be a no-brainer to have a link to it.

My overall rating is that although this shows promise and I wish them all the best with rolling it out I think most of the guaranteed upside lies with using Sharpay to share links, and eventually as a publisher once its adoption by the community has been demonstrated.

I think that blockchain technology definitely has a role to play in disrupting oniline advertising and marketing. That is why I'm always talking about BAT (Basic Attention Token) and their efforts in this area.

Monetizing sharing links seems like an obvious thing to do and providing a blockchain based record of shares is a good way to try and foster trust that shares and clicks are real given that something like 50% of all ad impressions and clicks are fake.

But I'm not really seeing anything super revolution here to justify a 5 for vision - they talk about patent applied of tech but don't really say what it is.

The team is probably more like 3.5 (i'm now using 3 as "average" in my ratings) but without knowing more about them I couldn't be firm about bumping to 4. The demonstrated experience seems to be mostly in the executive level vs. actual developers. Which is not to say they don't have good devs, just that it isn't obvious - there is only the CTO and a single developer listed and neither brings demonstrated blockchain experience, just "enthusiast" level qualifications.

As for the product - well as yet we don't have anything launched and although I was able to get a share to work using the links on their website I have no idea if it is actually utilizing any real blockchain based code - even though it promised me 1 Sharpay token I've no idea how I might redeem that.

The whitepaper is above average I would say, but the Github repo link doesn't give much of a clue about what there is either - as best I can tell it is just the public website source code.

Also on the product side I'm not seeing evidence that they have managed to make headway with finding customers for it. If it is as awesome and popular as claimed I would hope they could have found some websites that will commit to at least trailing it.

On the technology side I'd be much happier if the team wasn't devoting time to launching their own blockchain. I think it would have been much better to launch this as a Smart Media Token on STEEM or be an early adopter of EOS which will be crazy fast and free to use. One thing you definitely have to work hard at is making on-boarding drop-dead simple and having your own blockchain could be both a blessing and a curse. It will certainly create a bunch of work to distract you from the main focus I think. If I was them I'd be writing my code to be blockchain agnostic...

I also don't like this reliance on patented tech. Patents are kind of antithetical to decentralized systems and most of the time are expensive distractions. IMO by the time a company has to bust out patent lawyers to start suing competitors it has already lost the game. This is a space where you want to win by amazing execution to bring a drop-dead simple and low-friction product to market and get mass adoption quickly.

Furthermore although "patent" is mentioned many times in the whitepaper there isn't a single reference to the claimed patent that protects some of the IP. If it was relevant and impressive I would think it would be a no-brainer to have a link to it.

My overall rating is that although this shows promise and I wish them all the best with rolling it out I think most of the guaranteed upside lies with using Sharpay to share links, and eventually as a publisher once its adoption by the community has been demonstrated.

Update: 2/8/2018
In response to the comment by Sharpay CEO I would like to say:
1. My review makes no mention that the team "may not be cool enough" and that was certainly not my intent. In fact I generally see it as a bad sign when an ICO packs their advisory board with big names that "look cool" but who probably aren't doing much but lending name recognition. So it is okay that you are "not cool" IMO. My main concern is ability to execute. As I pointed out I don't see strong evidence of that so far. Obviously you know your team well and are confident in them but no one ever tells me they have anything less than an amazing team. As pointed out in my profile it simply cannot be that everyone who says they have an amazing team and amazing idea will succeed - I sincerely believe that around 90% or more will fail and even great teams with great ideas can and do fail. I hope that is not you but I simply have to go based on the evidence I have in front of me.
2. I have googled you, your CTO and developers. I've looked your patent application US 2015/0310505 A1, your Git repos and commit histories, as much history as I can given language limitations, even at corporate filings for Balalike LLP.
3. I have since retried the share buttons on your home page and was able to get them to work. I think there was an issue connecting to one of my social media accounts from my phone. I have been able to post a share, see it in the user dashboard, and get some referral clicks. However I don't know if this is using any real infrastructure and by changing IP address / use of anonymous browser session it was relatively easy to fake some clicks that counted towards referrals. Eliminating fraud would seem to be a very important feature - it's unclear if you have solid solution for that.
4. Finally there is still the issue of how you are going to get publishers using this and if you have any partners and how you will get them.

At this point I'm not inclined to increase scores, but as indicated I'll certainly be willing to look again if there is additional info like:
a) additional team hires
b) non-website code in the Git repo to look at
c) more tech info about the product
d) announced partnerships with content providers

Agree

Anton SolodikovICO team member replied on 17 Feb 2018

Thank you for your opinion. Do you know what the problem is? I'll tell you.

When you say that our team may not be cool enough, I want you to show me another team who develops a similar project and does it much better than us. We can find a lot of plastic cards, exchanges, virtual banks and other similar projects in the ICObench rating. But as for a really innovative, interesting, and outstanding of the market project... Doesn’t a team of such a project deserve a little more respect from your side?

When you say that the team has not shown themselves before, I want to ask - have you googled me? If googling, you would see that I filed different patent applications on this issue for several years before. Not all of those applications were successful, some ones were refused, but the tenacity of my team worth for a slightly higher praise, doesn’t it? Or have you also googled Mr. Karavaev, who has been an executive top manager for the largest corporations with a billion dollar capitalization? Should we personally be able to write a code or can you believe we have found excellent developers whose qualification allows us to make an excellent product? Believe, it’s so. If people do their bests, achieve the goals then certainly they do what they want. And it’s usually appreciated. This can be trusted.

When you say that you could not get working links for your site, I want to ask you, why? Did you contact our support desk with your question or asked for help? No, you did not. But if you contact us, you will be very surprised we are really helping. Sharpay is a very simple system, it works for everyone.

Yes, perhaps you are right we can use the ready-made blockchain and focus on the product. By the way, the product! You know most of the projects go to Token Sale having just an idea. But we already have a working MVP! Moreover, even the alpha version of the product itself has no analogues in the SMM market with a capitalization of approximately 50 billion dollars! Doesn’t this make our product worth for a higher rating?

We are not ready to convince you, but I assure you, if you look at our project a little bit more objectively and your assessments will be slightly higher, we will do our bests to justify your trust.

UPD: 2/10/2018
In response to the update of your comment, I inform you:

1. Strong full-time project leaders gathered a strong team, which instead of ideas and promises already made a working prototype of the project, which is already used by hundreds of websites and tens thousands of users. Your opinion does not correspond to the facts.

2. You have forgotten to googled our CBDO. He is the man who managed development of the largest innovation fund of a huge country. Turnovers of his past projects were many billions of dollars. This experience and capacity is more than enough to launch our project to the Moon. Your rating for our team does not correspond to the facts.

3. The tasks of safety of our system are paramount. At this stage already we will identify all the cheating. You are writing you do not know about it, but I’m answering you. You have to ask me. I know. Try to cheat our own tokens and you will see that we recognize it and they will not be credited to your account. In our GitHub repositories, it is now open as much code as we need. This is done in order to protect conscientious system participants from cheaters.

All news about the development of our project, information about future partnerships and other information is available by subscribing to our accounts on social networks.

I will defend my project and my team always and everywhere. You can not change your rating, I just want everyone to know that your rating is not objective and does not correspond to the reality.

Sharpay Team is really a very strong team that makes a very interesting and important blockchain project.

While I have no doubt the team can execute, I have some concerns about the product offering: This is dependent on the publishers who will adopt this sharing solution (similar to commenting systems).

The utility of the token will also be tied to the number of publishers (the Network Effect) and in this stage, they are competing against a lot of other options.

The strength of the ICO is based on the team and its patents. Risk seems minimal, but the product offering maybe limited.

Agree

Anton SolodikovICO team member replied on 31 Jan 2018

Hello Regnard.
Your opinion has a right to exist, but we disagree, I will explain why.

The share buttons of the old generation (such as AddThis, ShareThis, AddToAny) are installed on tens of millions of sites. For example, the AddThis buttons are installed on approximately 14 million sites, and the company AddThis itself was swallowed by Oracle for $ 200 million.

But the buttons of the old generation of listed companies do not know how to do even half of what the Sharpay button can do.

Moreover, in the roadmap of our development for 3 years, we plan to make installations in less than 1 million sites, which is much less that AddThis has with the product of the old generation. But this will already give us capitalization more than AddThis!

Realistic, is not it? Regnard, I expect that the figures and sums I have voiced are much more convincing than simple words and you will reconsider your position and raise our rating. It is very important, to understand us correctly and accurately.

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

Investment info

Associated Exchanges with SHRP

Milestones

The idea, patent applications to Rospatent (RF) and EAPO (Eurasia), the formation of the project concept

2

2013

Obtaining the first patent of the Russian Federation, start of the project development

3

2014

Testing the prototype, pilot installation of multisharing buttons on sites

4

2015

Filing the first patent application in the USA, finalization of the system

5

2016

Start of adaptation of the project to blockchain, improvement of the concept

6

2017

Launch of MVP sharpay.io, opening of the international patent PCT-priority for the new application for 152 countries, Presale, preparation for Token Sale

7

2018

Holding Token Sale, withdrawal of tokens under the project to international crypto-exchanges, development of the main functionality, development of buttons for mobile apps, promotion and sales in Europe and Asia, transfer of international patent PCT-priority to national patenting phases

8

2019

Launch of the blockchain (based on BitShares fork), migration of tokens to the blockchain system, adaptation of the project to the requirements of national regulators, entering the markets of the United States, Canada and Latin America

9

2020

Obtaining national patents, development and implementation of partner programs with websites and online stores of exchanging goods and services for sharpay token users, scaling of the project, access to all of the most important markets in the world, active marketing and sales