How Dunkin’ Donuts Learned to Celebrate its Fans

“If someone is going to get a tattoo of your brand, you should figure out a way to celebrate them,” says Jessica Gioglio, social media manager for Dunkin’ Donuts. According to Jessica, their celebratory strategy was inspired by a Facebook fan who sent them a photo of her Dunkin’ tattoo.

Surprise and delight your fans: When someone shows their love for Dunkin’ Donuts, they show it back by sending them little gifts and handwritten notes. Jessica says these moments spark even more word of mouth and customer loyalty. Read More