The Bear Head logo may be used on a dark background as shown. When the dark background is black, use the Bear Head logo specifically developed for a black background. The Bear Head logo may never be reversed to white or another color (see unacceptable uses).

A one-color maroon Bear Head logo is acceptable for print applications as well as merchandise/apparel. A one-color black Bear Head logo is only acceptable in print applications.

The "TM" symbol must always appear as shown on all Missouri State University marks.

Line of authority

Responsible administrator and office: Vice President for Marketing and Communications

Contact person in that office: Vice President for Marketing and Communications