"Clark Collins definition of Repo Man as an 'hilarious genre–hopping indictment of consumerism in which, for example, all cans of drink in the supermarket are labelled simply 'drink'' (Collins 2001: 36)"

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"To the world this was a cable access arts and crafts show where an 89–year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'

The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user–friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!

It was created by Ecopop in response to the rising interest in DIY principles."

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"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo–style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."

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"the new click–to–buy retail links [enable YouTube video viewers] to click to buy sunglasses that someone was wearing in a video. Off of YouTube, that expanded clickable in–video functionality is already available from lots of people, including TicTacTi, OverlayTV, Asterpix and Delivery Agent.

The click–to–buy product will only be available to select YouTube partners, who must already have their own accounts on iTunes and/or Amazon. It will also be available for those partners to use on videos uploaded by regular users and then claimed for advertising (rather than taken down) as part of YouTube's Video ID copyright service. However, it won't be available to regular users to incorporate their affiliate relationships with Amazon, or recommend other products they like."
(Liz Gannes, newteevee.com, 7 October, 2008)

[The financial model takes the concept of 'product–placement' to a new level where the creations of enthusiastic aspirant film–makers are re–purposed to sell in–video products directly to their audiences. While the technology has the potential to retrieve revenue lost through illegal usage of copyrighted material it does so through exploiting the willingness of film–makers to produce and exhibit their work. Allowing these film–makers to become YouTube partners would be an obvious concession.

In the following example of Sim City machinima the programme 'Sim City's Next Top Model [C3:E8] (Finale)' which features the song 'Makes Me Wonder' by Maroon 5 has been re–purposed as a vehicle for selling music (and Sim City on eBay.]