Resource Guide:

Since we are not Google and eventually need to strip off the beta tag from our service, I am diving into all the typical problems start-ups have. Who is my target audience, what are the unique selling points (usp’s) of Convert Insights, and among that another million little things.

Since we love metrics the proposition is not something we just draw on the back of a napkin and throw out in the world. We test, we research and we combine all expertise that is available and season it with our own herbs and then serve it.

Currently I am working on our monetization strategy of the service and we already figured out the market we will focus on. So next is the different revenue streams, since depending solely only monthly subscriptions is so 2010! With the help of excellent posts and materials provided by Sixteen Ventures (sign-up for the mailing list and you get them all). We will indeed start to focus on subscriptions but have additional ideas (that I cannot talk about yet… sorry).

I am working on our future pricing page and looked at 303 websites, then aggregated all data in them and came up with a list for our pricing page (below). Now here is a little list (31 items) we are going to use for designing our pricing page, best practices for SaaS companies and personal preferences… and of course we are going to test everything.

Call to action headline that matches the unique selling points mentioned on the homepage

Sub headline will give details on trial, no credit card needed, speed of sign-up or amount of users in system (if the over 10,000), sense of urgency using get started in 60 seconds. Product positioning (what does the product do). Value messaging is also important (man that is going to be a large sub header!)

Plans that focus on different markets we are targeting

Website design needs only Features, Pricing & Plans, About, Contact and for the Pricing & Plans page we need to remove login (normally upper right) so we do not add distracting elements.

Trust element top right (phone-number)

High to low or low to high no research on this, so we will go for the common one. 62% of saas companies have low to high pricing page, so we’ll start there and test the high-to-low from the start.

Plans above the fold focus (keep small screens in mind)

Free bottom left of free plan (if we are going to offer this)

Enterprise plan, bottom of plans (right)

Positive values in header and subheader (avoid No – like No Contracts, No Credit Card, guess we will go for credit card not needed)

Co-founder and CEO of Convert.com passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.