It’s because that’s what makes us exciting, that’s what gives us creative edge over the other hundred teams gunning for our placements. That’s what’s going to make us stand out, the stuff in our books that isn’t advertising but is our personality.

Marc asked us this week what we where going to do over Christmas outside of advertising in order to MOSH. Everyone had lots of exciting things they were going to do.

I said ‘learn to animate’. But the truth is I’m only learning to animate so come D&AD time my craft can compete with those pesky Scandinavians.

But much like MOSH I’ve grown to love what once scared me. I’ve been meaning to open up After Effects and learn it for around 6 months but i have been putting it off, and now I’m having so much fun making stuff in it I cant seem to close it.

So if there’s a takeaway here it’s just go and do it, do what you’ve been meaning to do, go and MOSH.