Women Behind Innovation

Executive Summary

Innovation Needed for Healthcare Costs

One of the most exciting aspects of working at the Edison Awards is being on the forefront as new innovations hit the marketplace and observing the emergence of new categories. One field that is ripe for an influx of innovative, game-changing products and services is the area of patients’ access to immediate, accurate information on healthcare costs—from one shot to a total hip replacement.

Ms. Rosenthal, a New York Times senior writer who trained as a medical doctor, has been working on an 18-month series on health care costs and pricing of the regular, ordinary procedures that average people have — Paying Till it Hurts. Holding an M.D. degree from Harvard Medical School, Ms. Rosenthal trained at New York Hospital-Cornell Medical Center (now New York-Presbyterian Medical Center) in internal medicine, working in the emergency department before becoming a full-time journalist.