Marcia Mead

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Now that your franchise brand’s development program has established how to attract and qualify candidates, you will need to measure each step of your franchise development process to manage efficiencies.

As you begin to create a development program for your franchise brand, you will focus on many critical pieces of your program including lead generation, candidate qualification, federal and state guidelines for Franchise Disclosure Documents (FDD’s) and Franchise Agreements (FA’s), software automation, among other items.

It happened! You followed your passion, created a unique brand, and made the decision to grow via the model of franchising. You are now a franchisor. Congratulations! And now, reality hits, you need franchisees to not only grow your dream, but to fund your business. And yet more reality, you likely have never awarded a franchise. Where do you start? How will you find candidates? Once candidates raise a hand of interest, how do you collect their personal information, share the strengths of your brand experience with them, follow federal and state guidelines, qualify the individuals that will take your brand to market, and eventually award your first, tenth, and one hundredth franchise location?