At CTIA WIRELESS 2009, the CDMA market leader showcased for the first time an ATSC-enabled version of the "LG Lotus" mobile phone. The company also is demonstrating mobile Digital TV on an LG Voyager CDMA phone and LG Maize GSM phone. High-efficiency battery technology allows up to four hours of mobile DTV viewing.

Together with the Open Mobile Video Coalition (OMVC), an alliance of more than 800 U.S. broadcasters promoting the new standard, LG Electronics is meeting with wireless carriers at CTIA WIRELESS 2009, demonstrating reception on mobile phones of live digital TV broadcasts from a local Sinclair Broadcast Group station, KVCW channel 29. The LG devices are receiving a variety of entertainment, news, sports and weather programming.

The Advanced Television Systems Committee (ATSC) elevated its mobile DTV specifications to candidate-standard status Dec. 1, with final adoption expected this summer. ATSC Mobile DTV allows broadcasters to leverage their existing DTV capabilities by allocating a portion of the channel capacity to reach viewers on the go, thereby creating promising new revenue streams. Broadcasters announced in January their intention to launch mobile DTV across 63 stations in 22 markets, covering an estimated 35 percent of U.S. television households.

Service to cell phones is a key element of ATSC Mobile DTV, and consumers can expect a wide array of new-generation devices capable of receiving and displaying over-the-air DTV programming, including handheld TVs, personal media players, navigation devices and laptop computers. Mobile DTV also is likely to spawn new opportunities in the automotive sector, including factory-installed, dealer-installed and aftermarket entertainment systems, as well as GPS systems featuring broadcast receiver capabilities.