Dentsu, the Japanese marketing and communications giant that ranks up there as one of the largest advertising agencies in the world, this morning announced the continuation of an agreement that it struck with Facebook back in February 2011.

Dentsu says it will “provide consultation on and support for effective Facebook Page development”, and also guide advertisers with setting up marketing campaigns that leverage the Facebook Premium Ad platform.

The Japanese advertising juggernaut – which has over 20,000 employees worldwide – has the exclusive marketing rights to the latter in Japan.

The previous deal was inked for a duration of one year, but it’s unclear whether that also applies to the renewed agreement.

From the press release:

Based on the expertise gained through working together with Facebook in 2011, Dentsu will continue to encourage the adoption of Facebook Pages to marketers and media companies.

With regard to Facebook Premium Ads, Dentsu will collaborate with both Facebook and cyber communications inc., a Dentsu subsidiary in Japan, to enable more advertising agencies in Japan to market the new Premium Ad formats.

Robin Wauters is the European Editor of The Next Web.
He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer.
If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.