Influencer Marketing in India Recent events (specifically the Aamir Khan incident) brought the topic of influencer marketing to the forefront – not because of the comments he made but the aftermath of what Snapdeal, the brand he endorses, had to face! What is influencer marketing? Is it all about celebrity endorsements or much more than that? And what if your brand starts seeing a negative impact because of a brand ambassador? What do you do? How do you prepare for it? And finally, how can you turn your customers, influencers and fans into influencers for your business? Listen to the entire...

How to Become a Modern Digital Marketer? 20 step guide to becoming a Modern Digital Marketer in India Learn to adapt Surround yourself with smart people Don’t rely on anyone channel alone Build loyal fans on your own property(channels) Build your plans and campaigns on solid data Create content for a highly targeted audience Invest your time and effort towards long-term goals Train and mentor others Ignore the haters. Be open-minded about the criticism Don’t ever complain – in online or offline mode Keep your cool in critical situations Have long-term objectives but be flexible with...

20 things you must do when you start Blogging Blogging is all about sharing your passion with the world. While the blog does take time to grow, it’s important for the first time bloggers to chalk out a plan and follow it religiously even when you have little to no audience. It not only does pay off during the long run but also helps you figure out your strength & weaknesses at an early stage. Early days of blogging can be daunting and exhausting as you have to single handedly work on lot of aspects. Over load of tasks is bound to distract us and overlook fundamental stuffs that are...

Learning Digital Marketing the ideal way – Through Practise! Update: This is a pre post, we will be updating the learnings and takeaways like a series of blog post, stay tuned for the next post with the step 1. It was a hot Thursday afternoon yesterday, 19th March 2015, when we decided to do something fun, something adventurous, and something that will remain in our memories for a very long time. We were about to experience something absolutely new, we were about to learn the intricacies of running a restaurant business. More importantly we were about to help create an online presence for...

Continued from Part 1: A discussion of Flipkart’s Big Billion Sale Redemption for Flipkart? Flipkart may have received a billion hits on its website on October 6 but it also sent many people into the welcoming arms of competition such as Amazon and Snapdeal! Snapdeal reportedly made $600 crore the same day! Amazon rolled out its Diwali Dhamaka Week with aplomb. Let’s say Flipkart wins back its loyalists. How about first time visitors? Will they want to come back after their arduous shopping experience? Flipkart has furthermore invited the wrath of players including Samsung, LG and...