Masstige madness continues with Jason Wu for Target

Shoppers hell-bent on swooping up Jason Wu for Target descend on a small corner display at the Albany Target Sunday morning. (Photo by Laura Compton)

Lack of a European pedigree certainly didn’t stop the Jason Wu for Target collection from selling out within a day, both online and in stores. The Jean Seberg-inspired, 53-piece line of pretty pleated dresses, skirts and blouses; tasteful T-shirts; and canvas totes boasting stripes and a black cat, which topped out at $60, sold out online about the same time as shoppers were lining up outside of Target stores across the nation, according to news reports.

The jostling, grabbing, holding and tag-team methods observed at the Albany Target were in keeping with it being Super Bowl Sunday. A few counties over, at the Serramonte and Colma Targets, some called fouls on those who swooped up more than their fair share, as shoppers were admitted in groups of five.

But the losers of the day were the couple at a Miami Target who reportedly bought out the entire collection, captured on video, no less. Indeed, a reported 11,000 items were on eBay by the end of the day.

Target promised, via its Twitter account, @TargetStyle, that more stock would turn up online, and indeed, a navy print shirtdress did this afternoon.

Next up in cheap chic parade is Doo-Ri, whose capsule collection for Macy’s Impulse department rolls out Wednesday. Macy’s also just announced its sixth guest designer, Alberta Ferretti, will bow April 17.