WowWee’s popular Fingerlings toy line is looking to expand its consumer products programme with the appointment of Striker Entertainment.

The firm will now act as the worldwide licensing agency for the hit toy range that has already seen vast success across Toys R Us, Walmart and Amazon.

Striker will be working with WowWee to develop and implement a worldwide licensing strategy to expand on the rapidly growing consumer interest and retail demand for additional consumer product categories.

“We could not be more excited to be working with Striker Entertainment and its talented team,” said Ricahrd Yanofsky of WowWee.

“We are looking forward to building Fingerlings into a brand that will endure for years to come. With Strker’s assistance, we intend to be very strategic with respect to growing the Fingerlings brand, both in terms of an expanded offering and presentation.”

Russell Binder, partner at Striker Entertainment, added: “WowWee has another bonafide hit on its hands with Fingerlings. Our job is to develop a brand extension programme that captures the magic of the Fingerlings and translate it into complimentary categories globally.”

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...