Advertising

RIM's BlackBerry to Run First Super Bowl Ad

Research in Motion will run its first Super Bowl ad, which will spotlight its new BlackBerry 10 smartphone and platform.

The company did not disclose any details about the ad. London's AMV BBDO is creating the ad.

"A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, Chief Marketing Officer, Research In Motion, in a statement. "BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

In addition to the 30-second commercial during the game, BlackBerry "will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads," according to the company.

Such 30-second spots are estimated to cost between $3.7 million and $3.8 million.

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