UKNY Music have access to the world’s very best musicians and performers from the likes of global goddess Lady Gaga to Brit pop sensation Robbie Williams. They specialise in creating captivating and one off memorable performances at unique events. From intimate parties to distinctive corporate events and outstanding festivals, UKNY are a brand that is going places, however their brand identity was feeling tired and not up for the job.

UKNY Music were aware of their challenge and were in the market for a new image. That's when they found us. The company has significantly evolved since its birth over a decade ago. The old brand didn’t represent who they were now and where they wanted to go. This new brand had to be current without alienating their client relationships and straddle the fine line between premium and contemporary.

THE BRIEF

UKNY Music have access to the world’s very best musicians and performers from the likes of global goddess Lady Gaga to Brit pop sensation Robbie Williams. They specialise in creating captivating and one off memorable performances at unique events. From intimate parties to distinctive corporate events and outstanding festivals, UKNY are a brand that is going places, however their brand identity was feeling tired and not up for the job.

UKNY Music were aware of their challenge and were in the market for a new image. That's when they found us. The company has significantly evolved since its birth over a decade ago. The old brand didn’t represent who they were now and where they wanted to go. This new brand had to be current without alienating their client relationships and straddle the fine line between premium and contemporary.

THE RESULTS

White Bear Studio's challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it is able to appeal to an exclusive private wedding and a new brand music event with top brands.

Photography is where UKNY really found their voice. By creating a strong image treatment we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands.

We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.

The refresh is rolling out across all media platforms at every touch point currently. We look forward to seeing this classic and contemporary brand mature like a fine wine over coming years.

THE RESULTS

White Bear Studio's challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it is able to appeal to an exclusive private wedding and a new brand music event with top brands.

Photography is where UKNY really found their voice. By creating a strong image treatment we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands.

We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.

The refresh is rolling out across all media platforms at every touch point currently. We look forward to seeing this classic and contemporary brand mature like a fine wine over coming years.

“Thank you White Bear studio for your quality work with regard to our rebranding and website. We are very happy with how it all looks and we are already getting positive feedback from clients.

White Bear Studio is a London and Dublin based multidisciplinary studio working on a range of projects all over Europe. If you’re creating a new brand or product, if your branding is feeling a little stale, or if you want to separate yourself from your competitors, get in touch because we can help. Our studio doors are always open, so feel free to drop in whenever you like.