Facebook's New Messaging Platform

Facebook is unveiling a new messaging platform that will allow you to integrate the most common means of communication (online chat, SMS, email, Facebook messages) into one, on-going conversation. Facebook wants your conversation to continue wherever you are, rather than ending when you log off Facebook, Instant Messaging, or your e-mail account. By listing your phone number, email, or screen name on your Facebook page, you will enable your inbox conversation to reach you in a variety of ways. Your conversation will be viewed in a single thread, making it more meaningful because you'll have the entire conversation in front of you; no more duplicate or fragmented conversations!

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Don't feel pressured to list all of your contact information though. If you are uncomfortable sharing any information on your profile page, you don't have to list all or any. You can list whatever means of communication you want to share with your network of friends and family (another reminder to check your privacy settings!). This new messaging feature makes messaging convenient because it allows you to use your social-networking preference. And while you will now be able to have an @facebook.com address, don't feel pressured because you can still utilize Facebook's social messaging integration with other email programs like Gmail. And, in what I believe to be a smart move, Facebook is slowly releasing the new features to better manage support. Since it has been faulted in the past for integrating new features without listening to users' comments, complaints, and questions, hopefully this time adjustments can be made along the way as user feedback is provided.

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So, let's say I'm having an important conversation with my brother on Facebook, but have to head out. I can then continue this conversation with him via SMS or email - depending upon which channel I prefer.

Some potential flaws I see in the system:

You won't be able to have multiple threads with the same person using different subject lines (the new system will post them as a single history). Facebook claims it wants messaging to mimic a real conversation without subject lines and other nuances of traditional email.

At first I was concerned about massive text messaging bills, but Zuckerberg insisted the system will analyze whichever communication platform you have been using and continue the thread on that platform.

There is no "off the record" option as you have on other platforms. Zuckerberg countered that you can delete messages as you see fit, but again I'll have to see the service in effect to see if this is a viable option.

To be fair, there are definite advantages. While I do believe the service will be highly functional in particular settings, there will still be a need for formal email - whether it be for your bank statement or a business concern. But for the current generation of Facebook users I think this is a great informal, prompt option. If you have concerns, feel free to raise them on the Facebook Live page - you can ask questions and check out demos of the new service.

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