Oreos Super Bowl Ad Incorporates Instagram

The Oreos Super Bowl ad in which a bunch of people in a library argue over whether it's the cookie or the cream that's the best part of the cookie is funny enough. Nice nod to Instagram though it's not entirely clear what the brand wants us to to when we get to Instagram.

OK, it's a little clearer once you actually vist the brand on Instagram: OREO Cookie or Creme? This is where it all gets settled. Tag a photo #cookiethis or #cremethis, and we might just re-create it using your favorite part. http://oreo.ly/XpWThI

On Thursday, the brand's Instagram account had 2,200 followers. It's now climbed to 30,000 mark.

To our knowledge, it's the first time Instagram has been called out in a Super Bowl (or any)ad to date.