Flipkart is an online marketplace that was founded in 2007. It's where third-party vendors sell products, ranging from books and clothing to electronics. Much like Amazon Marketplace and China's Alibaba, Flipkart makes money off the transaction fee on products sold on its website.

More than 22 million registered users and 3,000 merchants currently use the Flipkart marketplace, according to The Wall Street Journal. More than $1 billion worth of products have been sold on the site over the last 12 months, it said.