Sushi World has always been about the family and it is one of the core reasons why its founder, Sue, created the company. She strived to create the opportunities that she never had as a child for her three boys. Even though her boys are now running the company on her behalf. You can still catch Sue sneaking into the stores to serve customers and roll sushi with the same enthusiasm as her first day. It is a testament to her character to see the success of her company 18 years on.