Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Email Mistakes Can Be Costly

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When sending out email advertisements meant for a large client list, it is a given that mistakes will occur from time to time.However, when a large number of consumers are opting to give their favorite stores their email addresses, it can negatively impact a customer pool if mistakes become common in an email campaign.Business 2 Community, an online marketing community, explained that there are three common blunders marketers often make when advertising to the masses via email.

Directing the consumer straight to the company website instead of enriching the body of the email with helpful information

Subject lines that are too long

Using a business tone or business language

The source suggested that many people will appreciate being addressed by another human being. Companies can achieve this in electronic messages by signing the end with the name of a top executive, and using first and second person pronouns to show that the administrator cares directly about each recipient.If companies do not actively attempt to make business relationships with their customers during campaigns, they run the risk of having their messages end up in the spam folder.A 2011 study by The Relevancy Group found that 40 percent of consumers between the ages of 13 and 26 marked advertisement emails they had opted into as spam.To learn more about the Campaigner email marketing solution, visit www.campaigner.com.