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Thank you to the 2014 Product Camp Atlanta attendees that voted our workshop Making Your Offerings Unique and Highly Profitable Using Blue Ocean Strategies as Best Session out of 45 total sessions. During the session, the product managers, executives, and other product gurus developed their own Blue Ocean strategy canvas.

Peter Hildebrandt has been selected to speak at #SouthWiRED14 on October 8th, 2014 on Usability Testing on the Cheap. Together we can ignite the South’s digital future. Register on the SouthWiRED2014 web site.

The FDA recently started requiring manufacturers of medical devices to use human factor design techniques and usability testing in the design of their products. If you are a medical device manufacturer, some of these standards can be daunting if you have never used these techniques before.

Have you ever wanted to do a usability test, but weren’t sure how to start? Join Peter Hildebrandt on Tuesday October 29, 2013 for his workshop “Conducting a Usability Testing on the Cheap and Getting Great Data.” In this hands-on workshop, you’ll learn how to do your own usability tests without spending a fortune. The talk is sponsored by PDMA Georgia at Kimberly-Clark’s beautiful Building 400, 1400 Holcomb Bridge Road. Networking starts at 6:00 p.m. The workshop starts at 7:00 p.m. PDMA members $5, Guests $10.

I admit it… I have attention deficit disorder. I easily get distracted. Unfortunately, data shows that most of us do too.

Whether it’s viewing a web site or trying to use an ATM machine, users can quickly get thrown off their original task. If we don’t consider interruptions carefully in the design of our products and services, customers will at best be slowed down by distractions and at worst will abandon our products entirely. Here’s how you can fix the interruptions that matter the most.

Your product development project is late again. Your boss said it needs to be done before it is shipped, but he needs it out ASAP. The sales team has already sold the first 5,000 and you’re going to miss the first ship date. Customers are calling about their orders. You’re so busy trying to get the product out, the last thing you have time to do is ask why the project is late.

Have you ever had a customer ask for a replacement after the warranty expired? And how did you respond? If you responded that the warranty had expired and you couldn’t replace it, you are probably a cost leader. Did you know that?

Knowing whether you are a cost leader or a premium product producer is incredibly powerful, but also very important, and here’s why.

I know a lot of product development organizations that would love to have a research department which would bring new technologies directly into the development organization. They would be up-to-speed on the latest emerging technologies and be constantly trying new things. And when they found something particularly good, it would make its way into the development team.