BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

Also the module cultural entrepreneurship has been launched successfully at the
conservatoires of Tilburg and Maastricht. As their final project the Master students have to organise their own city festival. Lots of drama and fun whilst discovering the
challenges of collaboration, communication and responsibility.