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Single Game Tickets On Sale August 20

by
Staff Writer
/ Minnesota Wild

For the first time in franchise history, Minnesota Wild fans won't have to wait until September to purchase single-game tickets for regular season home games. It was announced today that single-game tickets will go on sale on Saturday, August 20 at 9:00 a.m. at the Xcel Energy Center Box Office. The Wild's ticket on-sale is Presented by Kwik Trip. Tickets will also go on sale on Saturday, August 20 at noon on Wild.com and all Ticketmaster locations, or by calling Ticketmaster at (800) 745-3000.

The early on-sale date isn't the only first for this season's on-sale. The early on-sale date means fans will also be able to purchase tickets at the Wild's booth in "Fan Central" at the Minnesota State Fair.

The team also announced today the introduction of demand-based pricing, which dynamically adjusts the price of individual tickets based purely on demand, which can be affected by rivalries, day-of-week, and marquee teams or superstar players like Sidney Crosby and Steven Stamkos coming to Xcel Energy Center. Single-game ticket prices will be fixed at the regular prices listed below through September 30. Beginning October 1, all remaining seats will be subject to demand-based pricing. From August 20 through September 30, regular season single-game ticket prices for the 2011-12 season will range from $26 to $98, the same as last season (Facility fee and Ticketmaster charges not included).

“The new system will adjust pricing for single-game tickets up or down, based on demand,” said John Maher, Vice President of Brand Marketing. “This system will reward fans who purchase their tickets early for the high-demand dates and opponents.”

Dynamic pricing is designed to reward fans that buy their tickets early for high-demand dates and opponents. It does not apply to season tickets, which feature the lowest prices for ticket packages. It also will not apply for 10 and 20-game packages, which are available for purchase now.

The first team to use dynamic pricing was the San Francisco Giants in 2009. Since then, other teams have followed suit, including the NHL's Dallas Stars, Florida Panthers and Ottawa Senators. Other pro teams include the Atlanta Hawks, Cleveland Cavaliers, Houston Rockets, Minnesota Timberwolves, Orlando Magic, Sacramento Kings, Arizona Diamondbacks, Chicago White Sox, Houston Astros, Minnesota Twins, Oakland A's and St. Louis Cardinals.