Publisher-defined content types

Atypon believes all content is created equal….

Literatum can host any type of content—but the platform goes far beyond that.

…and Literatum treats it that way

Atypon’s Digital Objects technology makes all of your content a “first-class citizen” of the web. It lets you tag, target, discount, promote, bundle, and sell any type of content as easily as you would an article, from editorials and exams to blog posts, databases, and videos.

You’re never tied to a single way of presenting your content. You can specify how each content asset appears and even display it different ways in different places on your website.

Improved discoverability

Content variety keeps readers—and Google—happy. Hosting all of your assets on a single platform increases site traffic by giving your website a significant SEO boost.

One-stop shopping

Digital Objects give your sales and marketing efforts a boost. Make content recommendations, cross-sells, upsells, and promotional offers across all of your content assets—the way effective consumer websites do. In addition, visitors can purchase any and all of your products from a single shopping cart.

Content types supported by Literatum:

audio files

articles

blogs

books

CME courses

computer code

databases

exams

images

interactive data sets

interactive HTML

journals

magazines

multimedia files

music

online courses

podcasts

practice guidelines

proceedings

software

standards

technical documentation

videos

white papers

We were especially impressed with the ability of the platform to support our wide range of content—all with the same level of functionality. — Jane Hiebert-WhiteExecutive Publisher, Health Affairs