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I have done lots of high quality guest posts on very relevant sites in the past. Unfortuantely, blog sites tend to lose some juice over time as the post gets pushed further and further from the main page by newer content.

A lot easier than people think.
When you buy fake fans, it only takes a few minutes to see that the profiles of your fans are empty. They don't interact etc. Computers can recognize it as well
Google does not actually have access to Facebook info and their deal with twitter is up.
Even if the social data is reliable, google needs twitter and Facebook to sell them access. Why pay for that access? If they start relying on it, people will figure out better ways of gaming.
Ecommerce sites can give discounts for sharing, give prizes for liking or friending etc.
This will cause sites to make twitter and Facebook a bigger threat to google's ad business.
August 14, 2011

A lot of the spammy companies are trying to push diet pills and other health and financial related info.

By not taking action, many people are suffering.

To give one example, "allergy relief". natlallergy.com is showing up in the top three.

Webmd is the only quality result in the top 5. The rest are domains with the word "pain relief" in it and natlallergy who paid for anchor text links.

They have "allergy relief" anchor text links from 181 different domains. Each of those domains has lots of spammy links.

Without control from the web site, why would 181 different bloggers decide to give an anchor text link and describe this site the same way? They dont sell anything that is allergy relief. They dont sell allergy medication. They sell allergy control products like air purifiers that help you better deal with your allergies.

They also have 147 domains with"allergy bedding" and 72 with "allergy mattress covers" anchor link.

No other variations exist. Bedding typically has lots of variations, pillow cases, sheets and dozens of others.

So 400 different bloggers decided to only use one or more of these three phrases to describe the site.

It is often quite easy to establish paid link networks. Google is not taking action and lots of people are being referred to spammy sites instead of quality sites with responsible health and medical content.

This is why it is important to control you reputation and have several public profiles.

RipOff report does expose some bad guys but does not do any verification and they are a bit sleazy.

Any large ecommerce company filling 50-100 orders per day will have some lost or misdirected orders. Any company with a customer service staff will have employees witha bad day. Rip Off Report preys off that.

By controlling your message you can make it harder for rip off report to show in the top five.

Some things you can do for personal and business.

Big guys show up on top.

Facebook, LinkedIN and Twitter. Facebook and linkedIN are particularly effective in letting you control your name. They usually show up on top even without much promotion.

Blog every day. Contribute articles to the good articles directories - the ones that take a day or two to approve authors and submissions. Buzzle and EzineArticles work well.

Promoting all positive profiles from your page and wherever else you can link is a must. Your home page should have a link to your facebook, linkedin, you tube and twitter accounts as well as your blog. Try to interlink them wherever you can.

Protecting your name is easier than your company name. There arent that many people fighting for keywords Jacob Maslow.

Lastly, note that what may not work for SEO will work here. Blog commenting is generally no follow. But if you just want the comments to show in the results it will work (you arent after page rank).

You can buy links to your facebook page or whatever social profile is helpful to you. If the links are cheap enough it will drive negative down, ensure more people see your positive profile and is minimal risk.