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OnePlus and McLaren - Fearlessly Forward
Nov 28, 2018

It’s official! OnePlus is teaming up with McLaren to push the limits of speed. Since announcing the name of our latest partner, we have seen an overwhelming amount of positive feedback. Your excitement to learn more about where this new partnership is headed and what we hope to accomplish demanded a proper response. So, I wanted to take a moment to answer the one question on everybody’s lips: “Why is OnePlus partnering with McLaren?”

United in our passion for speed, the combination of a premium smartphone maker and a legendary Formula 1 outfit inspires immediate excitement. McLaren is known around the world as one of the most successful teams in Formula 1 history, and a pioneer in applying F1 innovation to the automotive industry. From its founding by racing legend Bruce McLaren, this historic team has continuously pushed the automotive and Formula 1 industries forward. Their humble origins were driven by the single-minded pursuit of speed. McLaren's success was a true team effort, and wouldn’t have been possible without the brave men and women working at the pit stop, the engineers dedicated to optimizing every part of a car, and of course, those behind the wheel tasked with driving McLaren to victory.

In many ways, McLaren’s story reminded me of our own. Like McLaren, our goal has always been to develop premium products with a focus on speed and performance. To us, every detail matters, no matter how small. The world’s fastest and smoothest smartphone experience is only possible thanks to the efforts of a team with a singular focus on speed. From fluid and lag-free gaming to a reliably fast and cool charging experience, OnePlus has consistently set and raised the bar for speed.

This partnership has presented us with a unique opportunity to work with some of the world’s foremost innovators. It marks the beginning of what is sure to be an incredible partnership, as OnePlus and McLaren work together to push the limits of speed, through an uncompromising devotion to craftsmanship and relentless innovation.

Every day, we wake up with the knowledge that we can always achieve more, do better, and go faster. Like McLaren, we came from nothing to challenge the status quo. This is our Salute to Speed.

We can’t wait to unveil what we’ve been working on at our special “Salute to Speed” event on December 11, 2018. Hosted at the iconic McLaren Technology Centre, this will be an event to remember. Learn more about what’s coming at [LINK]

It’s official! OnePlus is teaming up with McLaren to push the limits of speed. Since announcing the name of our latest partner, we have seen an overwhelming amount of positive feedback. Your excitement to learn more about where this new partnership is headed and what we hope to accomplish demanded a proper response. So, I wanted to take a moment to answer the one question on everybody’s lips: “Why is OnePlus partnering with McLaren?”

United in our passion for speed, the combination of a premium smartphone maker and a legendary Formula 1 outfit inspires immediate excitement. McLaren is known around the world as one of the most successful teams in Formula 1 history, and a pioneer in applying F1 innovation to the automotive industry. From its founding by racing legend Bruce McLaren, this historic team has continuously pushed the automotive and Formula 1 industries forward. Their humble origins were driven by the single-minded pursuit of speed. McLaren's success was a true team effort, and wouldn’t have been possible without the brave men and women working at the pit stop, the engineers dedicated to optimizing every part of a car, and of course, those behind the wheel tasked with driving McLaren to victory.

In many ways, McLaren’s story reminded me of our own. Like McLaren, our goal has always been to develop premium products with a focus on speed and performance. To us, every detail matters, no matter how small. The world’s fastest and smoothest smartphone experience is only possible thanks to the efforts of a team with a singular focus on speed. From fluid and lag-free gaming to a reliably fast and cool charging experience, OnePlus has consistently set and raised the bar for speed.

This partnership has presented us with a unique opportunity to work with some of the world’s foremost innovators. It marks the beginning of what is sure to be an incredible partnership, as OnePlus and McLaren work together to push the limits of speed, through an uncompromising devotion to craftsmanship and relentless innovation.

Every day, we wake up with the knowledge that we can always achieve more, do better, and go faster. Like McLaren, we came from nothing to challenge the status quo. This is our Salute to Speed.

We can’t wait to unveil what we’ve been working on at our special “Salute to Speed” event on December 11, 2018. Hosted at the iconic McLaren Technology Centre, this will be an event to remember. Learn more about what’s coming at [LINK]

It’s official! OnePlus is teaming up with McLaren to push the limits of speed. Since announcing the name of our latest partner, we have seen an overwhelming amount of positive feedback. Your excitement to learn more about where this new partnership is headed and what we hope to accomplish demanded a proper response. So, I wanted to take a moment to answer the one question on everybody’s lips: “Why is OnePlus partnering with McLaren?”

United in our passion for speed, the combination of a premium smartphone maker and a legendary Formula 1 outfit inspires immediate excitement. McLaren is known around the world as one of the most successful teams in Formula 1 history, and a pioneer in applying F1 innovation to the automotive industry. From its founding by racing legend Bruce McLaren, this historic team has continuously pushed the automotive and Formula 1 industries forward. Their humble origins were driven by the single-minded pursuit of speed. McLaren's success was a true team effort, and wouldn’t have been possible without the brave men and women working at the pit stop, the engineers dedicated to optimizing every part of a car, and of course, those behind the wheel tasked with driving McLaren to victory.

In many ways, McLaren’s story reminded me of our own. Like McLaren, our goal has always been to develop premium products with a focus on speed and performance. To us, every detail matters, no matter how small. The world’s fastest and smoothest smartphone experience is only possible thanks to the efforts of a team with a singular focus on speed. From fluid and lag-free gaming to a reliably fast and cool charging experience, OnePlus has consistently set and raised the bar for speed.

This partnership has presented us with a unique opportunity to work with some of the world’s foremost innovators. It marks the beginning of what is sure to be an incredible partnership, as OnePlus and McLaren work together to push the limits of speed, through an uncompromising devotion to craftsmanship and relentless innovation.

Every day, we wake up with the knowledge that we can always achieve more, do better, and go faster. Like McLaren, we came from nothing to challenge the status quo. This is our Salute to Speed.

We can’t wait to unveil what we’ve been working on at our special “Salute to Speed” event on December 11, 2018. Hosted at the iconic McLaren Technology Centre, this will be an event to remember. Learn more about what’s coming at [LINK]

Never Settle.

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Curious to check the new variant - judging by that picture, maybe it will have the iconic orange accent.

But it's actually a nice time to announce this, since it will position the new variant just before the holiday season.

Maybe it's also aimed for the son who want to buy something nice for their father, etc. Nice box, phone with some cool and sober colors, maybe an exclusive McLaren key ring or something like that also included.

If I was part of the marketing team, that would be exactly my thinking

But it's actually a nice time to announce this, since it will position the new variant just before the holiday season.

Maybe it's also aimed for the son who want to buy something nice for their father, etc. Nice box, phone with some cool and sober colors, maybe an exclusive McLaren key ring or something like that also included.

If I was part of the marketing team, that would be exactly my thinking

Click to expand...

Yeah, true. I expect this device to look great, but it'll be interesting to see what it would be priced at.