Are you generating your own leads for your business? Do you find it hard to find new people who are genuinely interested in what you have to offer? Well, you’re not alone. In this article I will teach you a few ways in which you can maximize your lead generation strategies in a way that you will be able to generate leads while you sleep. Now that’s what I call leverage.

How to Leverage Lead Generation

There are a few ways that you can leverage your lead generation and today I’m going to discuss the top 3 ways that you can do it. The first, is through video marketing. Video marketing is one of the best ways for you to leverage lead generation and that’s because once you create a video and promote load it on to a high quality website like Youtube or even Facebook, your video remains out in internet land forever and has the ability to provide you with a few leads and website visitors every day. Youtube is the second largest search engine next to Google, which means that people are visiting Youtube to search for information on various topics and interests. More people are migrating to on demand videos than watching regular TV. This is great news for marketers like us.

One your videos are up on Youtube, there are a few things that you will want to do to ensure that your videos are found. The first thing is keyword research. Once you find the right keyword to target, then you will want to make sure the save your video using that keyword. You will also want to use the keyword in the title, and make sure that your video description is at least 500-1200 words and is keyword dense. Also, the most important thing that you will want to do is start off your description with the url to your main money-making website. This area of the description is in the top of the fold and easy for visitors to click on it right away.

There are several more things that you need to do to make sure that your videos are found on Youtube. My favorite course that goes into complete details regarding how to do this is My Tube Traffic Mojo. This course was created by my good buddy Mark Harbert and Frank Marino. Pick it up if you get a chance because it’s worth it and it’s in my opinion one of the best I’ve seen.

Another Leveraged Lead Generation Strategy

Another awesome leveraged lead generation strategy is blogging. The reason why blogging is such a great way to generate leads for your business is because once you start to create high quality content on your very own blog, you begin to position yourself as a leader and authority on your topic or area of interest. You literally become a certified Subject Matter Expert (SME). The way you will generate a lead from your blog is by position pop ups and lead boxes in strategic places and links inside of your content where visitors can freely access them and opt-in.

After you post your high quality content on your blog, you will want to syndicate it out to various places such as all across your social media platforms and also into various article directories. You can use article submitter software or you can hire someone to syndicate your content. But this is an excellent way to get instant traffic to your site. Additionally, you will want to make sure that your blog is keyword rich, which will help it to get found by the search engines for years to come. The course Posting On Purpose will teach you everything you need to know about how to effectively use your blog. Rob Fore makes over six figures from his blog. He is definitely someone to learn from.

The Final Leveraged Lead Generation Strategy

The last leveraged lead generation strategy that I would like to discuss is Podcasting. Podcasting is another way that you can leverage your lead generation and position yourself as an expert. Creating your own radio program doesn’t have to be difficult or challenging. You can do this on a regular basis and watch your listening awesome explode. The best part is that your digital programs will stay out on internet land for years and years. A great free source for podcasting is Blog Talk Radio. You can start your own radio program right away.

As you can see, having high quality content positioned on the web is the best way to leverage your lead generation. There is just no if’s, and’s or but’s about it. So my suggestion to you if you want to generate leads while you sleep is to get started blogging, vlogging or podcasting right away. While others may act scared or shy away because they think it’s too hard, you should take yourself into beast mode and start cranking out content like a word monster. But word to the wise, create a strategy and stay consistent. Start your blog and keep it, even if it takes you a while to get started it doesn’t matter because it’s not where you start, it’s how you finish that counts.

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Gone are the days of buying leads for your MLM business. Why? Because when you set up your own lead capture page, you can begin to generate leads on your own.

The best part about generating leads on your own is the fact that the people who inquire about your business online via your own lead capture page are on average more savvy, more informed and in general a more qualified prospect. Add to that the fact that they’re not just inquiring about a general generic business opportunity, they’re inquiring about YOUR specific business.

Having your own lead capture page is important because it helps you to do one of the most important things in the history of Internet Marketing and this is that it helps to build a list. Building a list is important because even if someone doesn’t join your opportunity, you have a list that you can now go back and market to some time in the future. But clearly these folks are interested in a “business opportunity”, which is one of the hottest key words on the internet.

So what exactly are lead capture pages, or sometimes what people refer to as “squeeze pages”?

These are single page websites that are used to capture leads. Today many of these pages include video, so that people can literally “see” the person that they will be working with, they also include a little information about the company and the product, but they definitely and most importantly include a web form that will allow you to capture a name, an e-mail address or whatever information you desire. I’ve used mine to get names, full addresses, e-mail addresses, and phone numbers. I’ve even asked my visitors to take a small survey to find out how many hours they have available to work a business and how much they were willing to invest.

Your ultimate goal with setting up your lead capture page is to get prospect to give you their information. Therefore your page must be enticing enough and give just enough information about YOU, your product/service and your opportunity that someone will not only want more, but will want to sign on as a business partner.

Here is an internet marketing fact: If someone won’t give you their name and address then they most likely will never buy from you.

All internet marketing legends use highly effective lead capture pages before they ever attempt to sell anything. Or in the case of network marketers, a lead capture is used before someone actually joins your network marketing team.

How to Set Up a Lead Capture Page?

Okay, you’re probably wondering, how do you go about setting up your own lead capture page? Well, there are a several options available. One of them is, of course, you can purchase a template out there on the net and then re-design it to fit your specific style, needs and taste. Or you can create one from scratch, today you don’t have to be very tech savvy to create your own lead capture page. Or you can go to a site like guru.com or elance.com and hire someone to create one for you. It’s up to you and what’s in your budget.

Nevertheless, here are some tips that I would use:

Make sure to add a video. Videos are hot right now on the internet and you want to make sure that you are keeping up with the trends. Like I said earlier, a video will give your prospects an idea of who they’re working with and that’s important.

Keep it brief. Today long drawn out sales letter lead capture pages are dead. They don’t even rank on Google. You want your information on your lead capture page to be short, sweet and succinct.

Be unique and be yourself. At the end of the day, you are who you are and just by being yourself you will stand out in the crowd. So, don’t be afraid to be yourself.

It is a new day for MLM reps that do business online. Developing lead capture pages and building your list will put you ahead of the game. The beauty of having a list is the fact that even if these people do not decide to join your business, you can potentially market something else to them down the road. MLM reps have to be forward thinking in the new global market place. That’s what will help you to lead the pack.