Social Media Case Study

The following is an example of how ScottE Software Social Media services can expand outreach for your small business. In mid-February 2015, we took over social media management for a client in Howard County. The initial goal of our Twitter strategy was to increase the number of followers by at least 50% and show significant outreach improvements within 90 days using organic (non-paid advertising) methods.

The charts below shows how the number of Twitter impressions and Twitter profile visits expanded dramatically after we began our social media strategy for the client. This amount of outreach exceeded the initial goals as did the Twitter follower growth.

(note – May numbers below have been calculated as of May 23rd).

Sept 2014

Oct 14

Nov 14

Dec 14

Jan 15

Feb 15

March 2015

April 2015

May 2015

Impressions

352

184

61

138

78

5241

4759

5187

7314

Profile Visits

7

5

0

0

0

501

325

1015

1169

To go along with the outreach efforts, the number of Twitter followers for this client have increased by over 125% since mid-February. Most importantly the focus has been to attract local followers and we believe that effort has been an outstanding success for our client.