World Cup Kicks Off Automotive TV Trial

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The World Cup kicked off Friday with a trial of Europe’s first T-DMB automotive television, which will be used to broadcast the month-long competition.

Although Blaupunkt has offered an automotive T-DMB unit for about a year, the trial marks the first time it has been paired with a live broadcast. World Cup matches will be broadcast over DMB in 12 German cities, including Berlin, Munich, and Cologne.

In Europe, a standard called Digital Audio Broadcasting (DAB) serves as the European version of satellite radio, providing digital music streams to compatible receivers. Terrestrial Digital Multimedia Broadcasting (T-DMB) uses the same DAB infrastructure, but transfers multimedia content over the airwaves.

Satellite digital multimedia broadcasting has been used in South Korea, where the technology has gone head to head with T-DMB for about a year. On Wednesday, UK analyst firm Informa Telecoms and Media predicted that 210 million people will be watching some form of portable TV by 2011. The report focused on mobile phones, however.

Analysts are predicting that U.S. World Cup fans won’t be watching online. Click here to read more.

ST Microelectronics said that the Blaupunkt receiver used its Nomadik mobile multimedia processor, the STn8810. The platform can also support the DVB-H (Digital Video Broadcasting-Handheld) standard, a technology used in mobile phones.

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