Dropbox’s Exodus From (and to) the Cloud

I remember a time when everyone thought it would be Google providing all this distributed infrastructure. But in the intervening years it’s become a lot clearer Google is fundamentally an advertising company, and Amazon is a services and logistics company—and becoming the de facto retailer of distributed storage and processing power becomes a lot more important if you’re the latter.

Amazon’s resulting cloud dominance has been fundamentally unchallenged for close to half a decade now. It’s hard to think of a project I’ve worked on during that time that didn’t involve their infrastructure in some way. It’s only recently that the very biggest consumer companies, like Dropbox and Apple, have undertaken the herculean task of spooling up distributed infrastructure of their own at a similar scale.