The press copy would have it as the sound of uncorked and irruptive champagne, or of a hissing fuse, but where it's voiced in the production the title phonetic is always this downplaying, cocky exhalation. It's Not So Great, I Dismiss This, I Dismiss You, I Could Do The Same Thing Better And Easier: Pfffffff.

Sideshow is a magazine and website that promotes, records and thinks about contemporary circus.

Sideshow's current major projects include Deconstructing Circus, a series of 30 focused interviews with 30 circus artists and directors, and What is Contemporary Circus?, a five-part entry level introduction to the artform.