This news comes after a loaded gun was left in the toy aisle of a Target in Myrtle Beach, S.C. CBS News reports that a Target employee found the loaded 9mm handgun in the toy aisle. CBS also indicates that Moms Demand Action’s pressure on Target Corp. has nothing to do with this incident, but it helps advance its anti-gun message.

The founder of the Moms Demand Action movement, Shannon Watts, explains the importance of Target embracing their anti-gun message.

“Target is a central part of the lives of American moms,” Watts said. “We support the 2nd Amendment, but people walking through the aisles flaunting their loaded weapons … is unacceptable. How can we, or the store’s employees or law enforcement, possibly know if they are good guys or bad guys?”

Semi-automatic assault rifles don’t belong in the baby aisle — or anywhere else in Target. Yet gun extremists around the country have made it a point to bring their rifles into Target stores. Moms don’t want to feel unsafe and intimidated when we go shopping with our children. We’re asking Target to immediately end open carry in its stores. Target needs to follow in the footsteps of Starbucks, Chipotle, Chili’s, Sonic and Jack in the Box and put customer safety first. Nearly 90% of Target customers are women; they need to know we expect them to get gun sense.