The Great NEW Taste of Coke Blunder Pinback 1985

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1985, Coca-Cola, the best loved soft drink in the world, in the biggest marketing blunder of the 20th century, changed Coke! But not for long. Only on the market for less than half of a year, 'NEW COKE', was gone for good. Still today, Coca-Cola refuses to admit their mistake, hence today's 'Classic Coke.'

For auction, one of the few reminders of those awful days of bad soda, from 1985, a 3" round, promotional 'NEW Coke' pinback button. This is a metal pinback, no rust, great condition, very minor scratching-which was present when new.

Don't miss this rare opportunity to own a piece of history-which we hope never repeats itself.