2011 - New Bridgestone brand Exedra MAX cruiser motorcycle tyre sizes will soon be available to riders in the United States and Canada. Designed to offer reliable performance for cruising and touring, the Exedra MAX tire combines years of Bridgestone’s original equipment cruiser development into one quality tire line.

Bridgestone originally debuted the Exedra line of original equipment tires in 1984. Many of these tires were developed for a particular model of motorcycle, taking into consideration tread pattern design, crown shape, rubber compounds and the knowledge to combine them into a unique tire application. Now Bridgestone has taken the best technical qualities from these original equipment tires and combined them into a tire specifically designed for reliable cruising and touring performance. Through tread pattern design, rubber compounds and belt package construction, Bridgestone tire engineers designed the Exedra MAX to offer a good balance of straight and long distance stability, riding comfort and controllability.

“The cruiser and touring segment is very important to the Bridgestone brand,” said Bob Graham, BATO’s senior product manager for motorcycle tires. “With the launch of the new sizes in Exedra-Max, we will continue to establish Bridgestone tires as one of the premier brands of motorcycle tires available in the American and Canadian markets.”