Exploring the History, Literature, and Culture of the Tar Heel State

George Washington Hill, a man with a brand

“If [George Washington Hill, president of American Tobacco, 1925-1946] did not invent the hard sell, he nonetheless drove it to new heights. Selling Lucky Strikes became his obsession. Packages dangled on strings in the windows of his Rolls Royce, which had the Lucky Strike logo emblazoned on its taillights. Hill named his pet dachshunds Lucky and Strike and grew tobacco in the garden of his Hudson River estate.

“Even Albert Lasker, his adman, found Hill’s excesses notable: ‘The only purpose in life to him was to wake up, to eat and to sleep so that he’d have the strength to sell more Lucky Strikes.’ ”

— From “The Cigarette Century: The Rise, Fall and Deadly Persistence of the Product that Defined America” (2007) by Allan M. Brandt