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Thursday, January 14, 2010

I am going to discuss the secrets of getting more clicks on your Google Ads.

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. This program also help you on How to Build Traffic. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:

Do you own a High CTR website?

Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.

Wednesday, January 13, 2010

8 ways you can improve your site and increase site traffic:

Be memorable and up to date - Keeping an active blog is a great way to generate text heavy content that is sure to keep search engines coming back to index your site and thus drive traffic to it. Websites that are not updated on regular basis do not get indexed as often.

Keep it Simple - Remember that visitors should always be able to easily look around your site. Don't trick them into staying too long. If visitors are frustrated and can't find the right information, they are more likely to leave quickly and are less likely to come back.

Provide Contact Information - Make it simple for visitors to find ways they can reach out to you. Provide an email address, form for their questions or a place they can simply write in, such as guestbook. Of course you should always be cautious not to give out too personal information.

Submit to Directories - Adding your site to Google and other search engines helps index it faster. Submitting this information will allow your site to be considered for future searches.

Describe that File - Use keywords when naming your image files that are being used by your site. Doing so will help you gain visitors when people search using Google Images.

Create Links - Linking to your site from other websites will help generate more traffic and improve your placement in search engines.

Tag your Site - Adding site tags can increase the number of times your site shows up in search results. To pick the right keywords, try putting yourself in the shoes of your visitors.

Categorize your Site - Just like adding tags, categorizing your site helps to better define what your site is about, thus improving the quality of your site traffic.

Thursday, December 10, 2009

10 Things You Need to Know about SEO

1. Strategy FirstPlease, don't ask for a full SEO proposal from an agency until you have set your strategy. Too often, agencies will respond with a full proposal, including lots of articles to be created, sites to be built and links to be implemented without a clear strategy.[Get 1,000 Visitors for $9.99!]

Some sites are more straight forward but others are complex and would benefit from asking a couple of agencies to get involved at the research stage - ask them about the strengths and weaknesses of your site, what they think of your competitors, and what strategic approach they would take with your site.

To get the best advice from this process, expect to pay the agencies involved. A small percentage of your online budget spent on good strategy will save you dollars in the long term. Even better, pay two agencies for a strategy recommendatíon and then choose the best one for your business!

2. Choosing a ConsultantYou need to work with someone who can communicate about SEO in plain English, someone who can take complicated ideas and techniques and turn them into something you can understand, then make a decision on - especially as there are often many possible solutions to choose from.

Someone with experience in your vertical - such as travel, finance, retail - as well as several other verticals is important. An SEO consultant with experience across multiple types of business, as well as experience that is directly relevant to you will have better problem solving skills and more exposure to technologies. Experience in your sector will mean the consultant will be very helpful in defining your strategy, understanding terminology, and knowing what your competitors are doing.

3. ExpectationsWhat are realistic expectations from your investment in SEO?

Too often, we see marketers defining their keyword set or crazy goals for their site without any basis in how SEO really works. If you are a law firm, for example, and you want to rank highly for terms such as "lawyer", or "barrister", then you have to take into account that these are extremely popular and competitive terms. It might not be achievable, and even if it is, it's probably a very hard road to get there.[Rapid Paid Inclusion - Add Your URL in 48 Hours!]

Be open to advice when setting the goals for your website (which should be a part of the keyword research period of your SEO project). If you have a PPC campaign running first, you can use the keyword data from that campaign to gain an understanding of what is important for your website.4. Using the Right LanguageOptimizing begins with keyword research that helps you understand the language your customers are using to find your products and services.

Be realistic. It may sound obvious but, if the words your customers are using to search are not on your website pages, then you won't be found in the search engines for those words.

Similarly, brand words and buzz words are all very nice in marketing, but if people aren't using those words to search, then again you won't be found.

Be ready to change the language of your site. Be open to the idea of conforming your website to the language people use. Optimization is about including those words in the right areas of your pages (such as navigation, links, headings, meta tags and content) so the search engine sees all the right signals to understand what your site's pages should be ranked for.

5. MeasurementRankings are not the only measure of success! For many years, SEO firms have measured everything on rankings. However, we recommend using analytics similar to a PPC (paid) search campaign for a more comprehensive measure of success.[Forget Expensive PPC Advertising - There is an Alternative!]

Here is a simple description of how to do that: Take what you are spending on SEO and put it against traffic and conversions to work out cost per unique browser, cost per click and cost per conversion. It's best to analyze these over a period of six and/or twelve months to allow for any changes in SEO to come into effect. This is because the major difference between SEO and PPC is the implementation time - for SEO, the results will take months, rather than days.

6. Moving VariablesThere are so many moving variables in SEO that it would be impossible to find one person who knows everything! But a good SEO consultant is worth their weight in gold. Their value is not necessarily in the implementation, but in tapping into their experience to find the right implementation. One tiny piece of advice from them which may take 10 minutes to explain could be worth more than a copywriter producing numerous articles for your site each month.

7. One Agency or Two?Some agencies have two separate teams working on SEO and PPC. Some marketers choose two completely different agencies to handle their SEO and PPC campaigns.

However, the two are very closely related and the results from one can be useful to the other. For instance, the keyword data from your PPC campaign can help with your SEO keyword research. On the flip side, optimizing pages for SEO will usually provide your PPC campaigns with a better quality score. When PPC and SEO listings are seen together on a search engine, they usually improve the click-through and conversion rates for both campaigns.

They go hand in hand, and each can have a positive effect on the other if done well. And with one agency on both campaigns, they will have a greater depth of experience with your business, which can only help you to succeed.8. Web Developers are not SEO ExpertsFinally, a word on expertise. Most web developers say they are experts in SEO. There is no doubting that many of them do a reasonable job, but they are not truly specialists in the area of SEO.

In the same way, I wouldn't recommend that an SEO specialist designs your website. They are specialist skills, which both contribute to the success of your business.9. Use of Java ScriptThose pesky robots that the major search engines rely on to rank web pages have until recently imposed some limitations for web development. While useful code such as Java Script can make your website really functional - a simple example is a loan calculator, and many websites' navigation and links - and thus attractive to users, the robots often couldn't follow the code properly, and thus skipped over it. The major problem was that commonly, web developers didn't know that Java Script wasn't being read or followed by the robots.

That has changed recently, with Google updating its technology so that the robots can read and follow Java Script. When the robots can follow a website's navigation and links properly, the SEO rankings are greatly influenced.10. FlashPotentially any Flash file can now be indexed, according to Google, but it still depends on how that Flash site is constructed. Generally older Flash sites are not seen in the most effective way by the search engines, though it depends on the practices of the Flash developer. Many older Flash sites have overcome this problem by building an underlying version of the site in html - though this method too has its drawbacks.

Flash sites need to be built like html sites, with multiple files that optimize each keyword. If you are building a new Flash site, be sure to consult with an SEO expert before the developer starts on the build.

About The AuthorGavin is one of Australia's leading search engine optimization experts having optimized hundreds of small to large websites over his 11 years in the industry and having worked at 3 large Australian publishers, his own home-based business and now as SEO Manager at dgm Australia.

Be sure to read the submission rules carefully at each site. This will slowyou down but it increases your chances of getting your site listed. Listingscan last for years, so it's worth while taking your time to get the detailscorrect.

You may want to outsource this task by finding someone at a site likeeLance or hiring a student.