What is Supply Shaping™?

In 12 months, Magnetic will no longer do direct business with any exchange that does not have adequate Supply Shaping™ capabilities.

Sounds drastic and important, doesn’t it? That’s because it is.

Supply Shaping leverages the Magnetic AI Platform to narrow our bid stream from billions of “users” to 350M known people, so we can “see” internet activity for all North American users, but limit bid evaluation and placement to high-value impressions. This process doubles the value of our available impressions – meaning our clients save money and increase their conversion rates.

If you’re confused about what “Supply Shaping” is, it’s important you gain clarity fast. Magnetic may be the pioneer, but in a few years, Supply Shaping could (and should) become standard practice for all DSPs to optimize their supply path.