farmers market

Mastering Marketing - January 2019 My apologies to William Shakespeare for mangling the opening phrase of a soliloquy spoken by Prince Hamlet in Shakespeare’s play by the same name. But, as producers start drawing up their marketing plans for 2019, market vendors are questioning whether sales from...

Mastering Marketing - July 2018 Packaging is more than just a way to get your product from A to B — it’s also an incredibly valuable customer touchpoint. In today’s age of “Social Media” moments and You Tube videos, your product packaging is an additional way to get extra marketing mileage for your...

Mastering Marketing - Special Edition June 2018 Across much of the United States, farmers markets have reported a decrease in consumer participation over the last couple of years, resulting in a decrease in farm sales and income. In an attempt to understand and reverse this slump, a multi-state...

Mastering Marketing - June 2018 “You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller I ran across this quote in my morning reading just before going into a meeting with some of the University of...

Mastering Marketing - April 2018 Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods. How...

Mastering Marketing - March 2018 In his book The Practice of Management , Peter Drucker declares the only one valid definition of a business’ purpose is to create a customer… Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions:...

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