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DVD Blu-ray war is a battle of surpassing egotism

There is a current war on between the two next gen
DVD standards, HD DVD and Blu-ray. Each promises something better, cheaper,
easier or nicer than the other, depending on who you ask, how you ask, and what
your vested interest is. Now, both are trying to make peace and have a single
standard, but from what I see, it appears to be an ego war with neither side
wanting anything less than complete victory.