Business re-branding? Do you want more of the right people benefiting from your content?

How to do so? Perhaps a re-brand is in order?

Do your unique strengths stand out in your present website/blog? Does your copy need tweaking? Does the welcome page state quickly what the site is about? I am re-branding my site at the moment.

I am changing my site to an image with flowers (target market is women) and the text: Marketing Offline Online Businesses

Connecting your business to the net with effective brand strategy creation

If you have a strong brand your business will grow faster. So do you even know what makes up a strong brand?

Image – Haute Choclate

Your Branding

I would say that it is the overall identity of your business, which includes how it makes people feel as well as the usual logo, fonts, colours and theme. When your brand stands out you can charge premium prices. This helps to eliminate the competition. I wrote another article about this….

What is your vibration or feeling that your message gives? Are you attracting the wrong people?

If you find that the people you attract are only interested in something for free, they would not be your ideal client, would they? Are you putting out a product to sell them? You should know your dream customer better than your competitors do. Attract who you want to serve.

Demographics, age, income, family etc

Her wants, passions, and interests

Where do these ladies hang out?

I have 2 different types of avatars

One is the new person to blogging and the other is the people who have started their business and need help with direction, strategies, and systems.

Have your avatar in mind when you create your content. Ask yourself -will they love this content? The more you craft your content, be it free or paid, make it something that they will like. Your money will be made by your services and products accordingly.

Surveys (Survey monkey is a free service)

Ask questions in Facebook groups

In your own Facebook group

Online forums

Clients who are just like you. You know what you want so someone like you will like similar things.

Make the survey questions short. No one wants to answer 10 questions, especially if they don’t know you. Only 1 – 3 questions is a perfect limit. You can also use them in your email list. Use a subject line like: 3 quick questions to help me give you better content on blogging

What freebies would you like?

Ask what is your biggest struggle with blogging?

How would you describe your situation in your business right now?

Be Exceptional at What You Do

There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Focus on your strengths. What are you good at? Become exceptional at that!

There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Focus on your strengths. What are you good at? Become exceptional at that!

I love Steve Martin’s quote ” Be so good they can’t ignore you”

Leverage, what makes you different?

I got a lovely compliment from a client the other day. She said “thanks for listening to me rattle on”. I said – I think a coach should have that skill, listening intently. I clearly communicated that I think It’s super important to understand where your client is coming from. You want to attract people who truly resonate with you. People who trust you to guide them and get results that they have asked for. Showing your expertise in the area that they are interested in builds that know like and trust factor.

It has taken me many years of trial and error in my businesses offline and online to learn marketing. Many many courses that I have paid for. If it was easy everyone would be a ” business entrepreneur” but the rewards are so worth it. I enjoy helping people succeed. It was my main objective when I started over 10 years ago to have women earn a living on the internet for their families.

If you would like a 15 min free chat about what I can help you with concerning your business please go to my about me page and book a time. Looking forward to meeting you.

This is great advice, I completely changed my brand a few years ago as I realised my readers were not who I thought they were! If that makes sense – they were looking for something I only vaguely offered so I started to meet their needs more.

Wonderful timing. I’m working on a bit of rebranding at the moment to coincide with an upcoming launch and there’s so much going on that I have to occasionally put myself on a timeout to refocus so your tips have helped.

Hi Marquita,
Good luck with the upcoming launch. I am not sure how I would put myself in a timeout but hey I get the idea.lo
Rebranding is a lot of work, true but the end result is worth it. Thanks for commenting.

Hi Dr. Sharon,
Yes a good image is worth more than a 1000 words. I saw this one particular image and I just loved it. Looking for something similar for my re-branded site. Working on my survey. Thanks for your comments.

Hello Kathryn! I do know my Blog is always a work in motion! As far a re-branding.. Well, not to sure how that all works, all I know for sure is that we just have to stay at it and yes be our own unique selves, As you have stated not everyone is going to like us and this is OK!

Of course just as Steve Martin has stated “Be so good they can’t ignore you!”

Defining your ideal client aka creating a buying persona would be really a great help for re-branding your biz. Most often this is the very important step that business owners ignore which is why they attract the wrong market.

Hi Sammy,
Yes a lot of people don’t understand just how important a persona is when re-branding your business. Attracting your ideal customer is shown by the marketing you do to that particular type of person. Thanks for commenting.

You have come up with a really good point. Rebranding is the thing we often ignore. I really liked the phrase that not everyone is going to like us – it is absolutely true. at the same time we cannot please everyone Be what you are!

Hi Sonal,
If you like everyone, you might as well say you like no one, if that makes sense. Attracting your ideal client is qualifying the exact type of person that you like. We just do not appeal to everyone. Thanks for commenting.

Hi Joy,
It is totally up to you as to when to do a re-brand. I am focusing on my target audience which happens to be almost all female. So
I want to make my site as attractive to Women entrepreneurs as possible. This may mean a new theme when I can mange it. I like your bridge of success on your site. Thanks for commenting.

Indeed, knowing your ideal client is the most important thing, otherwise you are wasting your time and resources.
Also for being exceptional and unique, the digital world is competitive, and if you are not doing something unique, there is no chance to survive.

Hi Hussain,
Thanks I think you are right, you must be unique and as exceptional as you can possibly be when blog writing. It is just amazing how many blogs are out there on the internet now. How do you manage all this? With help. That is why I am a member of PAC. Many many hands make the work light as they say. I might not have met all the wonderful bloggers who visit my site if it were not for PAC. You are a case in point Hussain as you are a member of PAC also. Thanks for your comments.

Hi Ed,
Starting a blog for a reason is a good thing. I would be so bored if I wasn’t blogging about things that interest me. Nice to see that my article has you thinking about branding for your blog. That’s why I blog to help people out with their marketing. If you need some help Ed just ask, would be happy to toss ideas around with you.

Hi Nancy,
If you’re just starting at blogging, there is a lot to learn. It’s the feeling you give from your blog that is branding. That takes some time to find. No rush, enjoy it. Thanks for commenting.

Hmm.. oh my .. I must have re-branded myself numerous times .. and finally let “me” speak the loudest … I’m not a “hypy” person. I’m mellow and reflective and the direction I’m going now with mindfulness is perfect for the “Artistic Affiliate”. So as we grow, learn new things, we rebrand naturally ….

Hmm.. yes I have rebranded many times as well. Finding your ” me ” and showing just what that consists of is rebranding to me. As we evolve so do our websites and blogs, reflecting that growth in what we say, and how we look and the way we make people feel. Thanks for commenting.

Hi Dr Erica,
You write the nicest comments. I thought the pink and very feminine haute choclate images suited my audience. Soon it will be even more feminine looking. I think most accomplished bloggers have rebranded several times looking for just the right content, and look of their audience to show the “me” of their brand. Avatars matter, you or people like you would be an example of my type of avatar. Thanks for your comments.

hi Kathryn,
I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info.
nice article.
keep up the good work.

Hello..! Kathryn nice article by the way and pretty much unique and i guess this is the article that would be useful to so many online bloggers for marketing by the way in my point of view this world no that much good for too good people cuz we never knew whats inside others. so be not so good just be good and do good.