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Bay Audiology won the business transformation award at this year's edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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I don't work in the beer industry however I do work in FMCG and the global trend towards health and wellbeing is what would of driven this brief. Perhaps the Government had indicated mandatory nutritional labelling and this was a ...

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Why we like it: Super Rugby is typically a fast-paced game, but to promote the season Sugar & Partners have slowed down the action to ensure audiences don't miss a thing. Despite the change of pace, the excited fans jumping around, motocross rider and confetti ensure the campaign continues to build on the hype generated in previous campaigns. The music by local artist Kings also helps to provide energy—did you spot him in the crowd?

Who's it for:The New Zealand Olympic Committee by Saatchi & Saatchi

Why we like it: Competing on a global stage is no easy feat, and that's before cold temperatures, wind and snow are added. This campaign takes New Zealanders behind the scenes of the Winter Olympics to see what it takes get there and hopefully win a medal. In this particular video, featuring Janina Kuzma, the choice to not add music and leave the wind as the only sound emphasises the harsh conditions she trains in and her dedication to the sport.

Who's it for: Kiwibank by Hello

Why we like it: Kiwibank is bidding farewell to student giveaways and acknowledging the demographic is not only motivated by freebies. Instead, this campaign, featuring Shortland Street's Jayden Daniels, ties into the brand's wider campaigns about investing in a locally owned bank. And if that message alone isn't enough to make students sit up and listen, the inclusion of Daniels taking his shirt off is sure to generate some attention.