Well, as UK readers will already know, that man is Phillip Schofield and he is the one person you need to be following on social media.

To give you the quick backstory, Phillip is a much-loved TV host in Britain, appearing on Saturday morning kids TV back in the late 80s before a stint in some West End musicals and eventually emerging triumphant as the king of daytime on fluffy innuendo-fuelled sofa chatshow This Morning, gaining him a cult following among students, housewives and anyone else who happens to be at home at 10.30 on a weekday morning.

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So far, so normal right? But then a couple of years ago, something magical happened that took Phil up to the next level in his climb to national treasure status...

Phil joined Snapchat (phillipschofe). And it is truly glorious.

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What's that? You don't believe that a light entertainment TV host in his 50s is going to provide the kind of Grade A content you look for on your phone? You think you'd rather follow Matty Healy? Or the Riverdale cast? Or some young heiress?

The Schofe is nothing if not self-aware! This man has his tongue firmly in his cheek and, after years of working in a broom cupboard with a puppet Gopher in a biker jacket, he also knows not to take himself too seriously.

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