Case Study: Wedding Musicians Company

Wedding Musicians Company has been around since 1980 and is very well-established; however, time marches on and its brand image and web presence grew in need of an update. The main goal of the rebrand was to attract and maintain the attention of WMC’s millennial audience, and within one month of launching the new website, we achieved just that.

Why We Love This Project

Having lived in Music City his entire life, Russell Davis (owner and President of Wedding Musicians Company) is extremely well-connected in the Nashville music community, giving him access to top, professional recording artists. However, the WMC logo, message and website no longer reflected the youthfulness of the company and it was time for a rebrand.

Vibrant colors, an updated typeface and a fresh image were developed for the logo redesign. A new tagline underlining WMC’s caché and longevity was developed. And a new website was designed, complete with the functionality that Millennials have come to expect.

The website is fully Responsive, capable of being viewed and navigated easily from all desktop monitors, tablets and mobile applications. We wrote the content with human beings as well as search engines in mind, and it has been fully optimized for specific keywords and phrases.

We are especially proud of this project and happy that we can be part of bringing joy to newlyweds!

Website Features

The Wedding Musicians Company website has several features, including:

Fully Responsive design and mobile-friendly

A looping slideshow featuring images of different musical instruments available

A fully responsive music sample gallery

A streamlined forms-based process for inquiries and fee quotes

It was exciting to morph the website into an efficient, effective and exciting new sales tool – giving the business a fresh new look. I don’t know why I put it off for so long. It was a very fun, creative process with very rewarding end results!”Russell Davis, Owner Wedding Musicians Company

About Pamela Saxon

Pam Saxon (@pamsaxon) is the creative force behind Saxon Creative. Independent Businesses (IBs), Entrepreneurs and Marketing & Creative Teams hire Pam to plan and execute creative for their multi-deliverable projects, such as: branding strategies and systems, website strategy, design and development and online marketing strategies. In so doing, she helps her clients communicate their true worth to their audience, earn what they are worth, and feel really, really proud of their marketing materials.

ABOUT

With more than 16 years in marketing and design, Saxon Creative is a B2B digital marketing studio offering services for Web design, development and maintenance, brand strategy and online marketing to clients across the United States and Europe.

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