Islamic Republic News Agency (Iranian official news) reaches out

I have a GoogleAlert for “public diplomacy” and it gave me a link the following headline: UK Foreign Office urged to improve public diplomacy. What is interesting about this post is the source is the Islamic Republic News Agency (English version). The IRNA site is offered in nine languages: English, Russian, Chinese, Serbian, Spanish, Turkish, Arabic, and Farsi. The content changes based on the language, presumably to provide targeted information to the national audience of the selected language. The Iranians have the outreach down far better than most government communication services, Western or otherwise. Very impressive and deserving of a deeper discussion on their own efforts at media diplomacy through this site.