Wired's iPad App Sales Plummeted In July And August

Wired's iPad app had a massive debut in June, with more than 60,000 downloads in its first days
on the market. The June iPad issue, which costs $4.99, same as
the magazine, ended up surpassing newsstand sales -- more than
100,000 copies were sold, versus the 70,000-80,000 physical
copies that non-subscribing consumers usually pick up in print.

The drop was to be expected since more people are likely to
download a magazine's debut iPad issue just to check it out,
especially one like Wired's, which got a lot of hype.

A Conde Nast spokesperson told Koblin the company wasn't
disappointed with the results: “Wired certainly has performed
exceedingly well and we’re very pleased with that.”

Meanwhile, the brain behind Wired's iPad app, Conde Nast "it boy" Scott Dadich (who made
the earliest sketch of Wired's iPad on a cocktail napkin), has
resigned his post as Wired's creative director to "focus full
time on his other gig as the company’s executive director of
digital-magazine development," Koblin also reports.