Bezos talks tough: Tells rivals to match him and pay $15 an hour

Amazon CEO and founder Jeff Bezos, in his annual letter to shareholders, challenged retail rivals of the e-commerce behemoth to outdo the company’s $15 minimum wage.

“Today I challenge our top retail competitors (you know who you are!) to match our employee benefits and our $15 minimum wage,” Bezos wrote in the letter. “Do it! Better yet, go to $16 and throw the gauntlet back at us. It’s a kind of competition that will benefit everyone.”