Merge

Merge

By Lori Lewis

Vice President, Social Media - Cumulus Media/Westwood One

What Your Audience Is Doing When They're Not Listening To You

November 25, 2014

Your audience is likely listening to your station every day. They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed on local and national news stories.

We also know they are getting distracted by other platforms and channels trying to earn their attention, too. And these sources aren't the typical stations up or down the dial.

They are apps - the activities that we participate with on our smartphones every day; the greatest diversions (and some awesome time sucks) of today's culture.

Lori Lewis' radio career spans 25 years, starting out as an on-air talent on the nationally syndicated "Bubba the Love Sponge" show, and then to a decorated Program Director in Baltimore.

In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 and created the new position - Director of Digital and Social Strategies - for Duke Wright's Midwest Communications.

Research and consultancy firm, Jacobs Media, then tapped Lori in 2011 to help their clients' digital and social needs.

And in 2015, Lori - once again, forged a new position for the industry, Vice President, Social Media, for Cumulus Media and Westwood One.

Lori adds, "Many mistake social and digital for volume, when in fact it's about differentiating."