Posts tagged "blog"

Having a website is essential for your property in the digital era that we live in. However, performing digital marketing works only through your website might not be sufficient. This is because visitors not only check the website of the property when planning their travel, but they also check the posts shared on social media networks, read related comments, view photos and decide on their accommodation preference accordingly.

Therefore, properties should claim their presence on ever-diversifying social media platforms and build a proper marketing strategy tailored for each of them. In addition, you should also make sure that your property has a blog page through which they will share effective posts to reach these customers using the Internet actively. But what should you consider when integrating your property into your website, blog and social media platforms? As HotelRunner, we compiled these significant tips for you:

Many companies with a strategy on digital marketing run a corporate blog to support this strategy. Blogs are important digital channels both to connect to customers and share since content reflecting your company’s brand image apart from your website.

However, it is not that easy to create a blog content regularly and manage a corporate blog. Among the efforts you should prioritize include creating content that will bring more followers, thus more sales and promote your agency through that.

What can be done for your online agency’s blog to be known by more people? Here are tips for blog promotion.

Hotel websites used to rank in the top results of search engines. Recently, however, we encounter websites of various agencies, rather than hotels, in tourism-related search results.

While digital marketing agencies recommend hotels to allocate their budgets to focus on SEO by claiming that they can increase their rank in search engines, there are others that say “SEO is over for hotel management and it is a lost cause no matter what you do”.

So, which one is true? Are hotels surpassed by the agencies in the SEO conflict?

Although being a blogger is known to be an individual effort a touristic property can make money from its blog. You can create blogs to make money, while enhancing your property’s revenue and recognition by managing such blogs.

There are some “myths” about blogs related to the tourism industry on the Internet. One of them is related to touristic property blogs. Here is the story: A newly-established property decides to write a blog to announce the services offered for the Far East. First, they create a striking title which has a remarkable spot below it, which is followed by a text about the new contract and services. They start receiving booking requests from the Far East due to their blog post.

You can also increase your profitability by applying this method to your property. HotelRunner has researched methods for properties to earn by blogging and obtained promising results. Here are things to do to achieve this.

Content marketing and social media are among the most popular topics of digital marketing. Social media platforms have become an integral part of content marketing when the content you share to promote your property is shared on social networks along with information and communication tools like articles, photos and videos aiming at your potential guests.

When you share interesting content on your property’s website or blog that contains useful information for visitors, it will not only increase your brand recognition, but it will also improve your customer relations. But can you gain enough interaction on social media with the content you share? As HotelRunner, we have compiled the tips for you to increase your content’s engagement on social media.

A blog can be much more effective than you can imagine when it comes to promoting your property. It allows you to introduce your brand to your potential guests and your colleagues in the industry and update industry-related knowledge while preparing the articles that you will post.

Your blog also helps you network with prominent people of the industry. Besides, building a high quality blog will increase your blog’s chances to be one of the industry’s leading brands.

How will you achieve all of these? Here are 5 tips that we think will really help you while creating a blog for your property.

Everyday we publish articles that can be useful for accommodation industry on HotelRunner blog. You can have an access to all kinds of information from digital marketing to property management, from HR to new trends by referring to our blog regularly.

Do not worry if you cannot follow us frequently due to work overload. We have compiled some of featured articles from last month. Featured topics of the last month include the new Instagram hotel, working with generation Y, how hotels can make use of cloud computing and of course HotelRunner showcase.

Here are some of the articles we posted in September that you should not miss…

We have been regularly sharing information and tips that can serve for you in many different subjects since the very first day when we opened the online gateway to accommodation facilities. Your deep interest motivates us even more and helps us keep collecting and sharing more useful information with you.

We have received your comments that some of you could overlook some articles due to daily workload. Therefore, from now on, we will be sharing with you short summaries of the previous months at the beginning of each month.

Here is our selection from the posts that you might have overlooked last month…

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