This complementary video to Mark Brown's Ideas into action focuses on the idea-generating phase of the creative-thinking process. In a striking style of animation and live action, it highlights the largely self-imposed limitations of our thinking and how to overcome them:

Creating a frame of mind conducive to innovative thinking

Knowing when to use one-,two- and three-dimensional thinking.

The video can be used to develop an open-minded, motivated atmosphere at the start of any session where people are trying to think up innovative, effective ideas, to boost courses on creative thinking and problem solving, and to run an idea-generating workshop, prompted in the accompanying guide.