Starting down the digital path

Siemens Việt Nam president and CEO Pham Thai Lai The digital technology movement has developed rapidly and made a significant impact on Vietnamese enterprises, especially small and mid-sized enterprises. Phạm Thái Lai, CEO of Germany’s Siemens Vietnam, spoke to Việt Nam News about how domestic firms can utilise digital technologies to be more competitive in the local and global playgrounds. What do you see as the challenges facing Việt Nam’s manufacturers and how should they address these obstacles through digitalisation? Reducing time to market, greater flexibility requests, and increasing quality at the lowest possible price while being energy efficient are the main challenges manufacturers face today. Apart from that, they must decide on where to start their digitalisation journey and what to fix first before going any further. Digitalisation can help manufacturers with their complete value chain starting from product design, production planning, product engineering, product execution and finally, operational services. Siemens offers a holistic approach to the integration of manufacturers’ value chains. We are currently the only technology provider to have a thorough product portfolio addressing all five value chain steps of a digital enterprise: product design, production planning, engineering, execution and services. We go beyond our role as a product or system provider to being a consultant that provides additional advice to manufacturers on how to customise and tailor an ideal digitalised road map. What significance does digitalisation have for the automotive industry? Today, the automotive industry, which includes car manufacturers as well as their suppliers, is the… [Read full story]