7/18/2016

Steps To A Successful Brand Collaboration

Stage 1
This is the approach stage, where either the brand contacts you or you contact the brand. You should state your intentions from the get-go; do you want to be compensated for your work or do you want free product etc.

If you're the one doing the approaching it is wise to enquire about 2 things;

Is the brand willing to collaborate with you;

Do they have a budget to pay for the collaboration.

If the brand doesn't have a budget and you were expecting to be compensated. It's up to you to decide whether to go through with it or not.

This entire process is not necessary, some brands require this while others don't.

Put In The Work
Nine times out of ten you will be required to write a proposal. Proposals are good for both you and the brand to keep track of the content ideas of the collaboration. The more proposals you write, the better you get at it.

Your proposals should be detailed but not lengthy; write your ideas in point form. I prefer to use either google slides or powerpoint.

Here's what you need to include in your proposal;

Your ideas

How you'll execute the ideas

What you expect from the brand

What value you're giving the brand

Your budget and a detailed breakdown

A content calendar if you're aware of collaboration dates.

....and here's the easy part

Once your proposal is approved and you have the go ahead to start; send out an invoice and any other documents that are needed. By this point, you'll have planned out how to execute your ideas. The reason why this stage is easy is because you have[/red_one_half] [red_one_half_last]your ideas on paper and all you need to do is execute those ideas. If at this point things are not going as planned, it is advisable to contact the brand to just warn them. If you are travelling; try your best to schedule your posts on your blog and social media.

Report

This is the last stage where you submit your report of work done. This can be done on google slides and powerpoint as well. Your report should at least include;

Nancie you are slaaaaying as always,thanks for the advise,its quite valuable.....I would love to learn how to make a good proposal.....please check out my site belowI can be reaches on the email address below

Hey Whispery Wind. I love that name. I think one way would be to figure a similar brand / blogger that has the same passion and sense of why you are doing. And at the end of the day if someone calls you a 'small fish' just let them go. Apart from that you can just start out by commenting on their work, emails and having conversation on social media or in person. Most of the times some bloggers are willing but not all the time. www.soyoulikefashion.com

Fred said it well. Look for people who you will exchange value, that's what collaborating is all about. Everyone was once a "small fish" at some point: no one started knowing it all. Let such people go.

Your post is really good especially for new people who thinking about starting blog or just started blog. This information can help a lot because we don't have to make mistake for learning sometimes we can learn from others mistakes. Thanks for sharing with us

Hello!These are very helpful tips, thank you for these :)I am a budding Kenyan fashion photographer and I take pictures for a friend who runs a fashion blog here in the UK. The tips you have provided give us something to think about and put into our strategy and planning. Thank you!