In his new role, Morello will direct the communications, government relations, and community affairs divisions of the MTA and its agencies.

A veteran of state and city government, Morello has served for the past year as deputy director of communications in the office of Gov. Andrew M. Cuomo. His previous government assignments include serving as press secretary to Gov. Mario M. Cuomo and as deputy, and then, press secretary to Gov. Hugh L. Carey, and as director of communications for the NYC Department of Education. Morello also served as deputy commissioner for the NYC Department of Correction.

The campaign is similar to the one developed for subways, with the focus on reminding passengers that avoiding certain behaviors can ensure a faster and more pleasant ride for everyone. Reminders include step aside to let others off first; remove your backpack; and don’t clip your nails on the bus.

While Founder Matt George is interested in connecting Capitol Hill, K Street and Dupont Circle, it’s not yet clear if those will be the neighborhoods Bridj starts with. The start-up is encouraging interested customers to request specific routes on its website

Des Moines Area Regional Transit's 60-foot low floor articulated buses will replace high-floor buses and include newly installed ramps, remanufactured power trains, transmissions, engines and brakes. It will also be equipped with two ADA compliant wheelchair lifts.