~The
car is under displayed at IMAX, Khairatabad for
public from 16th - 19th
October 2008~

Hyderabad,India.October,
2008: As part of a major marketing
initiative, ING Vysya Life and ING Vysya Bank together unveiled the
original F1 car, R27, which had raced in the Grand Prix event in
2007. The car is on a 5-City tour that started from Saturday, 13th
September 2008 and has traveled through Gurgaon, Lucknow and
Bangalore.

The ING F1 car is under display to the public at Prasad’s I MAX from
today, 16th-19th October. ING is the global sponsor of the Renault
Formula 1 team.

Speaking on the initiative, Amit Gupta, Director – Marketing and
Communications, ING Vysya Life said, “Globally, ING has a hugely
successful association with the Formula 1 Renault team. The 5-city
F1 tour is to showcase the global ING brand to our customers and the
general public. We are looking at generating business leads from
this activity.”

Sonalee Panda, Product and Marketing Head, ING Vysya Bank,
commenting on the display said “The original F1 Car display across
the country is a step by ING, to take the F1 sports to everyone. F1
is the fastest growing sport worldwide. In India we have close to
seven million F1 fans. Based on the F1 sport, the bank has already
launched the Formula Savings Account, that brings together speed,
thrill of F1 and convenience of banking – all packed into one, for
the new age customers.”

The car is being displayed for customers starting 11 am to 9 pm., at
IMAX these three days. The Public and Customers will have the
opportunity to participate in several on-the-spot exciting games and
win F1 merchandise. They will also have an opportunity to get their
pictures clicked and being sent to their address.

This is the first time in India that ING is undertaking the F1 car
tour across the country. After Hyderabad, the car will go to Kolkata
for its final pit stop.