Celebrate the grand reopening of Brooklyn’s original ice cream shop with a free scoop of Häagen-Dazs

The world’s first-ever Häagen-Dazs shop, at 120 Montague St. in Brooklyn Heights.

It’s National Ice Cream Day on Sunday, and July as a whole is National Ice Cream Month, which means that if you have not been using this time wisely, and indulging in delicious ice cream treats throughout the month—Saturday is a perfect opportunity.

The Montague St. Häagen-Dazs store is holding its grand reopening, starting with a ribbon cutting at 10:45am tomorrow, July 16, with Borough President Eric L. Adams, and followed by four hours of giveaways and prizes from 11am to 3pm. Everyone who stops by will get a free scoop of ice cream, a $1 off coupon for a return visit, and a chance to win gift cards for more free scoops—including an ice cream for a year card* that will keep one lucky winner in the mint chocolate chip long after summer leaves.

If you’re wondering why the Brooklyn Heights store, out of all of the Häagen-Dazs shops around the country, is so special, it’s because it was the world’s first-ever Häagen-Dazs shop to open in 1976. New franchisee Michael Shuster just oversaw a renovation of the space and is ready to show off the new ice cream cafe. Come celebrate the return of the original ice cream shop this Saturday and enjoy your free scoop!