Condé Nast Portfolio’s Web Site Gets New Life

Condé Nast Portfolio, Condé Nast’s two-year-old business lifestyle magazine experiment, folded with its May issue, but its companion Web site will get a new life as a part of American City Business Journals’ online division Bizjournals.

American City Business Journals (ACBJ), like Condé Nast, is a unit of parent company Advance Publications.

“At the time of the announcement, we knew we had a good asset in the digital property,” said David Carey, a group president at Condé Nast. “The question was, where would be best to operate it, because we needed to replace all the content produced by the Portfolio team.”

Most of Condé Nast Portfolio’s print and online staff was let go when the title was folded. Starting in July, Portfolio.com will be produced by the staff of Bizjournals, the umbrella site for ACBJ’s 40 local business publications, and continue to share content with other Condé Nast Web sites. The basic look, feel and tone will stay the same, according to Carey.