Beyond The Boundaries Of Travel

CONSIDER PARTNERING WITH COMPANIES THAT WILL ATTRACT NEW TYPES OF CLIENTS TO YOUR AGENCY

As agents, we face a daily struggle in continuing to grow our businesses to remain relevant in the travel industry. Sometimes it takes more than just a Facebook post to get your agency name circulating enough to impact your bottom line.

With my out-of-the-box way of thinking and the adaptable Agent Studio platform, I have been able to create a business-within-a-business which, among other things, increases traffic and visibility to my website.

I have found partners whose businesses complement my agency persona. Through Agent Studio, I have created travel and wedding accessory pages on my website to promote these new partnerships. This cross-promotion provides a stage for products and services that attract different audiences to my website whom I might not otherwise have been able to reach.

Nikki: It is a company I started in 2006 because a bride asked if we could create a sketch of her wedding dress. The sketch turned out so well and the rest is history. We also create sketches of pets, christening gowns, homes and so much more.

TACT: Can you tell us about your packages and how your partners can benefit?

Nikki: We offer the gown sketch starting at $150 while being able to add [the bride’s] bouquet, veil, shoes and even

[the groom’s] suit. Partners receive 10 percent commission on the total sale. This creates the opportunity to offer a unique bridal gift and a way to market to new clients with the potential to plan their future travel experiences.

TACT: Tell me about Filtered Vows and why you decided to focus on the wedding industry.

Cody: Filtered Vows is the only award-winning custom Snapchat filter-maker for weddings. We create filters that are unique to a couple’s wedding. I started Filtered Vows because I love Snapchat and recognized the wedding industry as being very dry and stale when it comes to technology. This seemed like a good fit!

TACT: Can you tell us about your packages and how your partners can benefit from teaming up?

Cody: Filtered Vows has three packages – one filter is $69, three filters are $199 and five filters are $299. Our partners earn 20 percent of every sale, potentially earning $60 per transaction. This partnership provides additional revenue for your agency, enhances wedding packages, heightens your expertise of wedding trends and drives new clients to your website.

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