Gone were the days of tapping four times on the 0 key to unlock the phone with an annoyed snort. You could now just rest your finger on the home button and voila! And it was really that simple.

While Phil Schiller introduced it by juxtaposing it next to the “too cumbersome passcode,” TouchID was the first security feature to get such a bright spotlight during an iPhone day. At the time, Schiller noted, “half of smartphone users” did not set up their passcode on the iPhone. It was a different era, where cops were publicly asking users to upgrade their iOS for additional security, and Apple had yet to fight the US government in court over a locked iPhone.

A flier that the New York Police Department handed out in New York City asking users to install the new Apple operating system in an attempt to mitigate theft.

The new iPhones announced on Wednesday, the iPhone XS, the XS Max, and the XR, only use FaceID, TouchID’s heir apparent. FaceID was introduced in 2017 in a perhaps less flawless fashion.

“Unlocking it is as easy as looking at it and swiping up,” Apple’s senior vice president of software engineering Craig Federighi said as the then-brand-new $999 iPhone X failed to unlock. “And you know—let’s try that again.”