An episode of Shiptimize On The Record

We are a Digital Delivery Management Solution startup that realized that our conversations go around challenges that probably a lot of other new companies or all age entrepreneurs are also going through. So, why not make a podcast out of it so we can exchange insights, experiences, marketing tests and, since we’re here, also amazing eCommerce related content shared with us by market experts? This is Shiptimize On the Record.

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Today in This is Shiptimize, we want to introduce Daniel 😉 Did you know that he used to work in a fishing boat before working in Shiptimize? Hit the play and get ready to find out more about him in this interview! #ShiptimizeOnTheRecord #ThisIsShiptimize
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Can you imagine what your 10-years-old self would think about how your current life is? Jaldimir in Shiptimize has a pretty good answer for that question. Do you want to know what it is? Hit the play and get ready for a bit of podcast interview with us 😉 #ShiptimizeOnTheRecord #ThisIsShiptimize
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Are landing pages dead? We have good reasons to believe so. Or at least to think that many of them are in zombie mode. Why do we think that? Because of our own experience with them. Yes, our podcast is not all about the wins. Sometimes, we just need to count our loses, learn from it and move on. And that is what this episode is all about. 😉 📻
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This week, the whole podcast team made it into the recording session! As usually, we talked about the numbers we get in our social media, but today we have announced who is our official new partner, YEAH! 🎉 Curious? Do you want to know it? Hit play and find out 😉
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This week in our podcast for Shiptimize, do you know what we have been talking about? Exactly! Leads 😉 Not difficult to guess, right? Besides, Mark is back and other things have happened. Are you curious? Well, just hit play and listen 🎶
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This week in Shiptimize we all have been really busy. Either preparing a lot, a lot of content for marketing and our future partnership, or running ads and analyzing the data in our social media, or adapting to the new position in the marketing team. In this episode, of course, we also talk about our numbers and how we have to keep an eye on a couple of things we have been testing.
Everything has been work, work, work for us, and that is good!
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This week we say goodbye to our beloved marketer and podcaster Catarina. She is leaving us, but don’t be sad, she will get into a great adventure! And for the rest, the marketing team went to Tudo Sobre eCommerce Conference in Porto, which was really interesting and left us a very nice feeling 😍 You can read our post about the talks here.
We also talk about WhatsApp, and how they are starting to have ads in their app. Is it a good idea or no? Interesting topic, right? Stay tuned!
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This week everybody in Marketing is a busy-bee and that's due to today's big announcement. No, it's not our partnership - that is coming very soon 😉
But actually one of our regular podcasters is leaving!! Want to know who? You got to listen to this Marketing Weekly.
Ah, and before we forget, meet the person that is taking over their place here!
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Sometimes everything in life seems to work out even better than you ever wished for. But we can confidently say that that wasn't the case today.
Everything started off perfect, but let's just say that this episode didn't end like that.
But hey, who needs pretty perfect, when you have funny, human moments like this? So sit back, relax, and have a laugh with us on this Marketing Weekly.
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From an amazing interview on this podcast to our new sets of Facebook ads - passing by our usual dosis of numbers, of course - this episode has got it all. But finding Mark's hidden talent as a voice actor really takes home the gold for the best moment of these 40 minutes (trust us, he really missed out on a great career).
Spring is in the air, and that clear shows in this Marketing Weekly.
The amazing interview Melissa talked about
https://anchor.fm/shiptimize/episodes/Jose-Anson---Expert-On-Logistics---How-will-the-logistical-industry-look-like-in-10-years--EN-e3sht8/a-ae46lf
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Do you want a change of scenery from your usual Experts On? Well, you're in luck - today's the day!
Here we have a veryyy interesting episode with our very own CEO interviewing Jose Anson, an economist and data cientist with more than a decade of experience in the Universal Postal Union, one of the world's biggest logistical entities.
On this episode, Mark and Jose talk about the UPU, Jose's heavy influence in this institution's processes, and about some of the biggest logistical trends at the moment and their influence on the upcoming 5 to 10 years.
A very interesting and tremendously in-depth Experts On that is definitely worth a listen.
Jose's LinkedIn
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Something big is brewing in Shiptimize, particularly in the partnership area. And so, without planning to, Mark gave the Marketing team a big pep talk - some might say it's THE pep talk - about its importance and what it can do for us as a company. In all honesty, it's very motivating. But nearly not as much as what will happen in the next couple of weeks.
But if you're here for usual dose of numbers and what is up with our weeks, we got that too on this week's Marketing Weekly.
The post: https://www.shiptimize.me/why-is-buying-online-from-china-so-cheap/
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On this week's episode, we talk about our paid Facebook campaigns and the future of our ads, how our new production strategy is going, but perhaps more importantly, how moving fast feels amazing. Not just professionally, but personally as well.
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"If you want to go fast, go alone. If you want to go far, go together."
It may sound a bit cheesy, we know, but this couldn't be more true - especially if you're building a business. Investing in the right people to work with is an incredibly important part to ensure that your eCommerce goes far.
But hey, let's not spoil this interview with Jose Manuel Rodenas, an eCommerce professor in Valencia with more than 13 years of experience in the area.
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Axes and exes, lead magnets and LM's.
On this episode we talk about axes and our exes, and the poor/great choice (depends on who you ask) for the name of our pop-up. But don't worry, on this fun episode we also manage to talk about marketing. Specifically about our Facebook Ads campaigns and some strategies to simplify and 'effectify' our lives.
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Sometimes we plan ahead the whole future we imagined for ourselves. And, sometimes, we just seize one opportunity that will lead us to a point that would make our 10-year-old-self proud. And that's what happened with Diana, a super fun person (for real) that has a super fun job (and now we're just being ironic).
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A bit more about our IT, one of the biggest perks of working at Shiptimize and some (very) unexpected answers to random questions - that's basically what you'll get with this interview with one of the oldest team members, Martin.

"Keeping promises and doing the basics well".
If an eCommerce is just starting off, these should be its two main priorities when it comes to logistics.
Want to hear other golden nuggets of information for a business that is kicking off? Then search no more, this is the podcast for you!
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A storm is brewing in the horizon.
From Facebook Ads to a new, better, content strategy, things are changing in Shiptimize's marketing.
But these 38-ish minutes will show you exactly how that's happening.
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Have you ever imagined yourself working from Brazil, in a Portuguese startup, dealing with the Spanish market? That's what Gonzalo is doing.
Yep, remote work taken to a whole new level. And in this interview he shares how that's playing out, as well as a very strong opinion about whether or not pineapple and pizza go together.
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"In big corporations you need to follow the process. In here I can help to create the process." That's what our customer services hero Miquel said. Or is it Miguel? Well, it's both. But we have him explaining it better on this fun team interview.
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Vanessa Caldas, founder of the eCommerce Experience program, shares with us her view about the Portuguese eCommerce market, its differences from Brazil and a very important advice: "The most important thing is to start. But, to start knowing what you want to reach."
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When Marina, our sales girl, applied to Shiptimize, she never thought she would end up in her current position... But again, her ten year-old-self also didn't imagine she would end up where she is - either professionally or geographically. But find out more about Marina here!
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On this very short episode we discuss our big plans for the next couple of weeks, and how our schedules are getting more and more effective.
Plus, Catarina talks about something very interesting to keep an eye on 👀
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Sometimes a bigger price tag doesn't always bring a better solution. And when your business is growing, there is one aspect that should always be your number one priority: scalability.
But let Joel Vaz, the head of eCommerce and Digital Marketing at Lion of Porches, tell you all about that.
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"I have nothing to do". That was the struggle Gonzalo shared with Mark right before our weekly meeting. Needless to say that a) that also became the main topic of our podcast and b) new things for him to experiment on were already lined up. In this episode we discuss our next steps and how we intend to implement them Shiptimize style: fast, fast, fast!
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If you listen to our podcast, then you already have something in common with Gonzalo. So, we think you will enjoy hearing about how our new marketing data guy who ended up being one of the most curious hires of all time.

Pineapple, barbecue sauce, ketchup, bacon, banana, nutella...
No, this isn't our shopping list - this is actually what Miguel, one of our sales person, puts in his pizza. Funny, we know.
But that's not all that we found out about him! We also found out why this Portuguese guy has such a good English accent. But let's not spoil all your fun!
Learn more about this pizza-topping enthusiast here.
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We finally have some numbers on our first email campaign, which led us to talk about our next steps to collect more and better data.
And with that, comes better content and better campaigns. But we're getting ahead of ourselves here. Listen here to know exactly what we mean.
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Haaaaaave you met Milan?
Well, Milan is our Data Analysis guy, really hardcore numbers' fan. And he has a really funny story about how he got this job. Spoiler: he wasn't aiming for this job.
But he tells you way better than this description could ever do, so just listen here.
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What does a good backlink strategy look like? What does our monthly analysis tell us? And how are our expert articles coming along?
We know this is what has been on your mind lately - that's why we talk about it on this episode.
Plus, what do you mean you're on the top 100 startups to look out for?!!
The Famous Experts On that João talked about:
https://anchor.fm/shiptimize/episodes/Diogo-Santos-Cruz---Expert-On-eCommerce---The-market-and-the-team--the-team-and-the-market--PT-e38on0
Topics By Minutes
00:56 - Our weekly & monthly numbers
02:29 - Expert Articles
04:38 - More Numbers
06:42 - One of top 100 startups to keep an eye on?!
07:00 - A partnership result!
11:00 - Mailing list updates
15:04 - Experts On Interviews
19:00 - Backlink strategy
27:58 - Back to exploring new stuff? & Bundling activities up: the results
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Luis is one of Shiptimize’s oldest members. And why did we interview him just now? Just because of good old technical issues. But better late than never, in this episode you can get to know a little bit more about our UX and design guy and hear about his inspirational carrier change.

"What is the one thing that a company needs to success?" We ask this question a lot. And usually we just get that one thing. But Diogo, the eCommerce Lab & Performance Manager at Leroy Merlin gave us two very good points: the market and the team.
Curious to hear what he meant by that? Check it out here.
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Today we hammer down on what we're doing with our mailing list and how that will help us improve our content and its strategy.
Topics by Minutes:
00:21 - Our usual dosis of numbers
02:11 - Catarina's Week - Team interviews are coming!
04:18 - Melissa's Week - Everything is rolling.
05:54 - Content upgrade: what's going on and what is missing.
09:15 - Mailing List: what we're doing about it and how that will give us valuable insights about our content.
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We said it before, and we say it again: your logistics partner is key for your deliveries.
So when María, the Head of Marketing and Sales for Asendia Spain, said it too, we were over the moon. But we also got really excited with her other insights concerning logistics in Spain. Listen to them all here.
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Short and sweet, that's how we roll.
On this 22 minute episode, we discuss what we've been up to this past week, what is in the plans and - much more appealing - what Gonzalo, our new Marketing Analyst is been up to!
Topics by Minute:
0:24 - Our dosis of numbers
2:13 - SEO posts are kicking off
2:32 - Content 'Upgrade' and its whole process
7:30 - Micro Content
8:05 - Batching things up
12:12 - Team Interviews, YouTube Videos & Experts On (you know, the usual).
17:47 - CRM data and other (very interesting) analytical stuff
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"If you know everything, you lose".
This is one of the sentences that stuck with us the most when we talked to Manuel Mendes, Rebel Online's CEO and Co Founder.
What is he talking about exactly? Digital Marketing.
And how exactly does this apply to Digital Marketing? Well, you just have to take a listen.
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On this week's episode we give a warm welcome to the new member of the Marketing Team (and therefore, a new fellow podcaster), Gonzalo!
We explain a bit how Gonzalo found us all the way from Argentina (which reminds us how small the world actually is), how analytics will optimize and complement our marketing efforts, and how we'll jump-start our Lead Generation machine. Oh, what a special episode this is!
Topics by minute:
00:18 - Introducing Gonzalo
02:31 - Our usual dose of numbers
06:50 - Catarina's Week: Experts On interviews, Micro Contents, and others
10:52 - Melissa's Week: Partnerships, SEO posts, 'bundling stuff up' and more
16:17 - Gonzalo's Job and some juicy plans to combine analytics and content
33:22 - A glimpse of Gonzalo's action-packed week.
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Are you ready for some good podcast talk?
Today we talked about our the mechanisms behind podcasting, what we're gonna do to leverage this platform, our Experts On interviews and all the results that this podcast brought us - which we think might really surprise you!
But that's not all, no no.
We also discussed efficiency, and talk about some very good ways to optimize our time. How exactly?
Well, listen up.
No, literally.

In today’s interview, Vera Maia, the founder and CEO of the Tudo Sobre eCommerce, shares with us some good bits of information that she learned throughout the years in the eCommerce world.
From the best way an online store can take advantage of its own logistics, to the need of a great team to make things work - and almost anything in between! - hear all of Vera’s valuable insights here.
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Ever wondered what's a day in a life of a CEO? Well, look no further!
On today's episode, everybody gets to talk about how their week went - and that includes Mark. So stick (your hear) around and have a listen!
Topics by Minute:
02:08 - Our best numbers yet.
09:05 - Website and SEO posts updates.
10:40 - Partnerships.
12:48 - Mark's Video and its impact on SEO.
14:12 - How our time is spent and the benefits of bundling stuff up.
26:05 - Website, again.
28:31 - Experts On project.
30:15 - A peek inside Mark's week (and inside Shiptimize).
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When it comes to building a good digital marketing strategy, it's crucial for your to know exactly who your clients are - otherwise you're just shooting in the dark.
But without a doubt that Raúl Santa Cruz explains it much better in this interview. Take a listen!
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One of our shortest interviews, but that just means that it's packed with knowledge. Pedro Santos, the head of eCommerce and Mobile at Sonae, shares why your customer should always come first and how your logistics partners have a huge part in your online store's value proposition.

Another year has arrived, and there is no better way to start it off than with an overview of our current projects and with the intent to cut off anything that's not working for us.
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To-Do lists can be a beautiful thing when it comes to organizing your day-to-day life. But in a creative, fast-moving environment, it can also be a destructive tool...
So in this episode, we discuss how we should let go of some of the items on our list.
But to start things off, we dive right into some kick-ass statistics.
Spoiler alert: they're about our social media, and they are amazing.

Last week, we tried something new.
Something that we actually should have taken a chance a long time ago: in-depth content.
And as we could clearly see (or hear, in this case!) it definitely brought some interesting results for us...

For an online store to be successful, you have to analyze, analyze and analyze. And be flexible - never forget flexible.
But Sonia Duro Limia, a specialist in Digital Marketing and Social Media, knows this a lot better than we do. And she shares some of her insights on the subject here! Listen to our conversation with her and find out.

Why should an online store only communicate about its consumers? What is exactly the importance of the right attitude in an online business?
If you are looking for answers to these questions, look no further. In the interview we did with Lluís Serra, an eCommerce specialist and CEO and founder of Lluís Serra Traning Groups, he answers all these questions and more.

We've been running some experiments on our social media and beyond, to see what works for us and what doesn't - and today we got some of the results! And that brought up a very interesting question: what is the best strategy to test data?!

What is the best reason to create an online store? Is it money? Is it the opportunity to provide a great product to a community?
Juan Merodio, an International Digital Marketing Speaker and the founding partner of the marketing agency 'Marketing Surfers', shares his thoughts on this topic and his insights about digital marketing practises' for an online store.

On this week's episode we talk about a new storyline for our blog posts, we discuss how our new content strategy is going (a.k.a our micro content) and we even talk about going on some new social media platforms and discuss some content ideas for those and for our existing platforms.

Fernando Mourelle, an expert on Growth Hacking and SEO and the founder of Pasionteki, shares with us how the deliveries of an online store can impact its image and how the right logistics partner can make all the difference in a business.

Social Media can be a tricky thing to crack and to be good at. That's why today we go through some of our numbers and talk about our current strategy. We see what's working, what's not, and see what we can do about it.

Tristán Elósegui, a Digital Marketing Specialist and the founder of Matridiana, a digital marketing strategy consultancy, discusses why your online store should never break a promise and how working from the inside out is the best way to go.

Sometimes people put a limit on how much they can do and achieve in a completely arbitrary way. What if there was no limit and the machine never stopped working? What would be the results?
That's exactly what we discuss in this episode.

Jose Gomez-Zorrilla, Digital Marketing Specialist and Managing Partner of Wind Up Estrategia talks about the one of the most important factors a company needs to check before making a decision and how lying can end any online store.

Founder of Ebolution and eCommerce specialist Pablo Renaud, gives us great insider opinions on how the market has changed from the early years until now, as well as the challenges on standing out in such an already crowded horizon. (ES)

In this interview, Virginia Nocito, Digital Transformation Specialist in Telefónica Empresas brings up important insights of the field and gives her opinion on what digital native companies can learn from those who have taken the leap into the Digital Transformation. (ES)

Our co-founder Jorn talks about how Shiptimize was born, the love he has for entrepreneurship and people and why he WOULDN'T time travel. Ah, and we must warn you: this interview is full of quote material.

From the inside out - this week we take a more introspective route and discuss one of Shiptimize's oldest challenges. And, to balance it out, we take on new, exciting tests on our social media and beyond.

Things are looking good with our marketing tests! This week we check on what is happening with our affiliate program and with our expert interviews and we talk about how important scaling up your project really is.

In the first episode of our weekly marketing talks we explain a bit about the projects that we are developing to boost our growth and we also get an answer to one big question: is doing things properly less important than doing things fast?