H&M increased sales by 2%

As previously announced in conjunction with the three-month report 2016, sales including VAT in March 2016
increased by 2 percent in local currencies for the H&M group compared to the same month last year.

The dates of Easter holiday and spring weather during March and April can vary greatly from year to year. H&M says
in general, a late Easter is better than an early Easter.

”Weather conditions in March last year were favorable for the season, while the opposite is true this year,” states H&M in the interim report.

The total number of stores amounted to 3,997 on 31 March 2016 compared to 3,580 on 31 March 2015.