Creator and Designer

Menu

branding

In July 2017, I had the privilege of gaining work experience with Wider, a design agency based in Solihull, England. As per their website, the team at Wider specialises in “strategic logo design, creative marketing and bespoke WordPress website design”.

By working with highly accomplished creatives, in a state-of-the-art studio, I gained industry standard skills and expertise, while immersing myself in a professional working environment. I also designed for real clients, as opposed to following a fictional brief.

After completing my time at Wider, I had the pleasure of documenting my time there, as part of their customary monthly blog. By clicking here, you can see the entirety of what I had to say about my experience of working with such a reputable design agency.

Looking back, my experience with Wider has undoubtedly assisted me on my journey as a prospective designer, and I thank the team greatly for opening their doors to me. As a result, I believe I enter my third year of university with a new degree of confidence.

It is no secret that I am an avid boxing fan, as well as a keen designer. Therefore, when I get to combine both of these hobbies – I gladly do so. Here are a few examples of my boxing posters, which were created in my free time, as well as for Round By Round Boxing.

It is key to note that none of these photographs are my property, and not one of these posters have been used for commercial purposes.

As part of their branding revamp in late 2016, I was tasked with designing a new business card for Round By Round Boxing. The business card would have to conform to the website’s current house style and colour scheme, and this was achieved by utilising the colours black, gold, and white. Furthermore, the design exemplifies the usual conventions of a business card, such as layout, but it also has a contemporary look. This is attributed to the use of sans-serif fonts, as opposed to the more traditional serif fonts that are available. You can see the final design below.

Here is a magazine I designed personally, as part of a university assignment. I was tasked with not only designing a 12 page magazine, but also devising a concept that would try to exploit a gap in the current market. After deciding I would focus on boxing, a sport I passionately follow, I then performed extensive research on sports magazines. Thereafter, I was able to deduce that amateur boxing was deprived of coverage, when compared to professional boxing. As such, I created Tomorrow’s Fighters, which provides unprecedented coverage of amateur boxing.

The house style of the magazine consists of the colours red and yellow. I chose red, firstly, due to its links with amateur boxing. Amateur boxers commonly wear red attire, with the opponent wearing blue. However, I prioritised red due to it being more striking than blue, and therefore, it connotes the intensity and excitement of boxing more effectively. Boxing is a very intense sport, so it was imperative to depict that.

Secondly, the colour yellow has similarities to gold, namely the gold medal awarded to boxing champions. As a result, yellow signifies triumph and victory, and as such, will uplift readers. Additionally, it suggests to customers that the magazine is unprecedented, which is similar to a champion being superior to the opponents they have defeated. Therefore, the magazine’s visual message is uplifting, rather than downbeat and negative. The magazine concept can be seen below.