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Nov 12, 2009

PBS is into New TeeVee

Jason Seiken, PBS senior vice president, interactive, is one of a slew of speakers at the New TeeVee Live '09, Television Reinvented confab today in San Francisco. The annual meeting delves into the future of television as it morphs into "gaming consoles, browser-enabled TVs, startup set-top boxes, network DVRs, simple cables — it’s a battle to see who can bring the flexibility and variety of online video delivery to the comfort of your couch." Seiken's presentation is "Transforming a MSM Brand," about PBS's strategy to use online video and social media to revamp and revitalize its brand. Also attending: Kevin Dando, PBS director, education and online communications; and Tim Olson, v.p. of digital media and education at KQED.