Return Readers

… to come back and see what else you have to say. Visitor loyalty: How often and how soon did they return? This metric enhances the value of the return readers metric. Longevity: How long do you keep reaping rewards from your content? This will do wonders for your repurposing efforts and other editorial calendar considerations. (Interesting and self…

… a period of time where they bring in results. For example, data from Bitly’s URL shortening tool shows that the half-life of a typical link is three hours, which means that in three hours, a Bitly link would have received half the clicks it could possibly get after reaching its peak. Emailed content can have an even longer shelf life. Email marketing…