Hasbro's excited to announce that Transformers fans attending BotCon 2009 in Pasadena, California, later this month (May 28-31) will have the opportunity to be some of the first fans anywhere to buy all-new movie toys of Transformers: Revenge of the Fallen! Starting on Thursday, May 28, attendees can purchase the new movie toys at the Transformers Collectors' Club store at the show. (Note: While supplies last!)

This special inventory of product will feature an official "First Buy" gold foil sticker, adding to their collectability!

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Like people need an incentive to sell a 10 dollar figure for 20, course now that they cost $12+ maybe they'll cost even more.