ARTS & CULTURE

RETAIL & SERVICES

LIVING SPACES

LOCALITIES

Misfit Social Club

History is Made by the Loud Ones

SecretPenguinOmaha | Portland

A few of SecretPenguin’s key qualities are based on what we’ve learned from skateboarding

Problem Solving Skills

Skateboarders have this unique experience of getting to fail and fail again (with painful and real consequences) - until finally learning a trick. It unknowingly puts you in a mindset of analyzing what you’re doing, attempting to correct it, then trying to execute it again - over and over and over. That’s every single moment of skateboarding. We translate that frame of mind to our work.

Humble & Motivated

Skateboarding is a very humble and DIY culture. Skateboarders don’t go around talking about what tricks they could do if they had the chance... They just create the chance and do it, then let their actions speak for themselves.

Creativity

Skateboarders are constantly surveying their surroundings to find elements to skateboard on and then figuring out how to do so. Because of this, I believe we are inherently trained to be aware of the details and work through the challenges to develop great strategies that actually work - rather than bloated and wishful-thinking strategies that might work in a perfect world, but fall flat upon execution.