"Graphics, whether it's lighting or shadows, puts you in a different emotional context and drives the immersion. And immersion is effectively the number one thing we can use to help you buy into the world," he told X360 Magazine.

Yerli said that better graphics make for better physics and all around game design. "Making things look spectacular and stylistic is 60 percent of the game." These comments, of course, come on the heels of Crytek's showing of the latest developments in the CryEngine 3, the company's bread & butter.