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Grinding It Out: The Making of McDonald's is Ray Kroc's rags-to-riches story of how he built the fast-food behemoth McDonald's from the ground up. His book has been widely recognized as a business executive's bible for how to succeed. Kroc narrates his life story and demonstrates how the grit and determination he used as a paper cup salesman led him through a series of twists and turns to meet the McDonald brothers, Richard and Maurice.

1 out of 5 stars

Such an absolute waste of my time...

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T. Lewis
on
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By:
Ray Kroc,
Robert Anderson

Narrated by:
Stephen Bel Davies

Length: 6 hrs and 58 mins

Unabridged

Overall

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28

Performance

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26

Story

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Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

5 out of 5 stars

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on
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Ray & Joan

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Length: 8 hrs and 59 mins

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Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling
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ITS IN ITALIAN. PLEASE REFUND

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Publisher's Summary

Meet Ray Kroc, the man behind McDonald's Golden Arches and the global fast-food restaurant empire it has become. In this unique audio story, gain new insight on how he came to meet the McDonald brothers who were running a small burger joint. Understand how his experience in business and creative ideas enabled him to develop a vision that would ultimately pave the way for the whole fast-food industry. You'll enjoy this audio story whether you're an entrepreneur, looking for inspiration in your own career, or just enjoy a good story.

Ray Kroc's story comes to life through BioViews® which are short biographical stories, similar to interviews. These unique stories provide an easy way of learning about amazing people who made major contributions and changed our world.