But My Business Is Different

If I had a dollar for everyone who ever said "But my business is different, this won't work for me" I'd be a very wealthy man.

And of course, everyone's situation is different... every prospect is different...and every product or service is different.

But there are more similarities between us than you think.

Now there's a rule in copywriting which says if you want to prove a point, then you should always show rather than simply tell. So let's play a little game. Try answering these questions as I ask them...

1. Stop reading right now and hold up three fingers on your writing hand

2. Think of a piece of furniture

3. Now think of a flower (and don't change your mind)

4. Think of a number in between one and ten.

5. And think of a colour.

Ok, now for the answers...

1. 96% of people hold up all three middle fingers (and not the thumb and little finger)

2. There's a 33% chance a chair jumped into your mind

3.. There's a 50% chance you thought of a rose

4. There's a 25% chance you thought of seven

5. With over a dozen choices to choose from, there's 60% odds you chose red.

Interesting, isn't it? Or at least I thought it was when I did this exercise yesterday. I answered question number 1, 4 and 5 exactly as outined above.

So what's my point?

My point, quite simply, is that there are a tremendous amount of similarities between all of us. And there is a lot of similarities between all of our prospects too - what they want, how they will react to various offers, etc. is very similar no matter what industry you sell too.

So take a moment right now to stand up, and knock that sales killing critter that's sitting on your shoulders and saying "But your business is different. This doesn't apply to you" and then go and check out http://www.morecustomersmadeeasy.com/ and find out how you can start getting more customers, no matter what business you are in.

For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.

10 Most Recent Articles Written by Scott Bywater

Work Less - Make More
Written by: Scott Bywater |
Distributed: 2011-03-04 |
Word Count: 413 |
Page Views: 4052
| Votes: 4 |
Rating: 0.25
Sometimes it's nice to look back and see how far we have
come. Because your growth can sometimes be a bit like
watching grass grow.

Achieve Your Goals With This Mind Trick
Written by: Scott Bywater |
Distributed: 2011-03-03 |
Word Count: 332 |
Page Views: 3998
| Votes: 4 |
Rating: 1.75
Zig Ziglar had a quote which read: "An optimist is someone
who goes after Moby Dick in a rowboat and takes the tartar
source with him." And I wanted to take a moment to expand
on that quote today, because metaphorically "Moby Dick" is
the big dreams we are chasing. But how many of us really
believe we will create them?

Success in Business is Easier Ė if You Can Live Without This
Written by: Scott Bywater |
Distributed: 2010-10-08 |
Word Count: 441 |
Page Views: 3330
| Votes: 5 |
Rating: 0.80
It's no secret that acknowledgement is something we crave
more than anything else. In fact, I've heard that
acknowledgement is sometimes more important than money when
it comes to running a team.

Never Be a Cheap Date
Written by: Scott Bywater |
Distributed: 2010-10-06 |
Word Count: 404 |
Page Views: 3071
| Votes: 5 |
Rating: 0.80
Up until the last couple of years, I used to give my time
away freely. In fact, I would spend up to an hour on the
phone with people who had not even paid me a cent. It was
frustrating and it was annoying - because while a certain
percentage of those people did move forward, there was a lot
of time wasted dealing with those who wanted to pick my
brain at no charge. That was when I got smart.

Why Sales Without Marketing is DUMB
Written by: Scott Bywater |
Distributed: 2010-10-05 |
Word Count: 452 |
Page Views: 3303
| Votes: 5 |
Rating: 1.80
I remember when I first started out in sales I used to set
up a meeting and I would get there and the person sitting
across from me would be like: "Well, convince me" ... and
I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them. Can
you relate?

A 3 Minute Mistake Which Could Cost You Thousands
Written by: Scott Bywater |
Distributed: 2010-10-04 |
Word Count: 320 |
Page Views: 3075
| Votes: 1 |
Rating: 0.00
Anyway, I am a decent customer for them. And winning me over
could be worth several thousand dollars over a lifetime. So
you can imagine my shock and surprise when this happens...

How To Cope Better When Crappy Stuff Happens
Written by: Scott Bywater |
Distributed: 2010-10-01 |
Word Count: 371 |
Page Views: 3167
| Votes: 4 |
Rating: 1.00
Sometimes stuff happens that we don't expect - in business
and in life. How will you cope with the next unexpected
problem or disaster?

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 5255
| Votes: 9 |
Rating: 2.11
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 5948
| Votes: 7 |
Rating: 1.57
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 4972
| Votes: 7 |
Rating: 2.29
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 3302
| Votes: 4 |
Rating: 0.50
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 5695
| Votes: 8 |
Rating: 2.25
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 3354
| Votes: 4 |
Rating: 0.25
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 3394
| Votes: 4 |
Rating: 0.25
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 3115
| Votes: 4 |
Rating: 1.50
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 45495
| Votes: 10 |
Rating: 1.90
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 37855
| Votes: 14 |
Rating: 2.21
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 23478
| Votes: 27 |
Rating: 2.93
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 18583
| Votes: 11 |
Rating: 2.09
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 13261
| Votes: 21 |
Rating: 2.62
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 12992
| Votes: 9 |
Rating: 2.89
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to
reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 10250
| Votes: 12 |
Rating: 2.00
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 9993
| Votes: 14 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?

How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 4858
| Votes: 41 |
Rating: 3.95
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 4355
| Votes: 18 |
Rating: 3.94
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 4586
| Votes: 14 |
Rating: 3.64
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees

Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 5883
| Votes: 33 |
Rating: 3.61
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."

3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
Written by: Jim Corkern |
Distributed: 2006-10-25 |
Word Count: 646 |
Page Views: 2732
| Votes: 15 |
Rating: 3.53
I know you hear all of the squabble about links being the number
1 factor in getting your website top search engine positions. I
have had many clients come to me and say, I have hundreds more
links than the top 10 sites for the keywords I am targeting, and
all of my links are from related sites, Why is my site not in the
top 10?