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Kensington Palace & Clarence House Go Social

The Social
Monarchy

The Duke and
Duchess of Cambridge along with Prince Harry, have taken to Twitter and
Instagram under the handle @KensingtonRoyal in an effort to build a better connection
with the general public, as well as drawing attention to their charitable
endeavours and organisations such as the Royal Foundation.

twitter.com/kensingtonroyal

The account
was launched on January 14th, with the first tweet simply stating:

“Hello from Kensington Palace!
Welcome to our new Twitter account.”

Little after
a week since the twitter account’s launch (at the time of writing), it has
posted 83 times and has already amassed a following of over 133,000 people.
That’s pretty quick growth all things considered. The Kensington Palace account
is the latest in a recent wave of official accounts and pages connected to the
monarchy. The queen hit headlines in October 2014 as she tweeted for the first
time using the handle @BritishMonarchy, one of the two official royal accounts
currently in use. The @BritishMonarchy page has a following of 924,000, while
the other major official page, @ClarenceHouse, has accumulated a following of
over 437,000 people.

While the
other accounts display posts concerning the royal family as a whole and Charles
and Camilla respectively, the new Kensington Palace account is focused on the
latest news and updates from Prince William, Princess Katherine and Prince
Harry. Harry’s involvement sparked some debate, as he has previously spoken
publicly about his dislike for the site. He countered his previous arguments by
commenting that while he doesn't like to use the site for his personal use, he
does recognise it as a fantastic medium for spreading a message to large
numbers in a relatively short time span. Prince Harry was also the first member
of the royal family to make a personal appearance on the new page, seen
standing on tip-toes alongside NBA global ambassador Dikembe Mutombo.

twitter.com/clarencehouse

While
Kensington Palace’s account is only just emerging, Clarence House already has
an established presence on social media, but they seem to be in need of a
helping hand. Prince Charles has started advertising for a new Digital
Engagement Officer to manage the official account. The advert was posted on
Gorkanajobs.co.uk, and calls out for an experienced journalist with a calm and
diplomatic manner. The job description listed includes:

“Daily
maintenance and development of HRH The Prince of Wales's website; Ensuring that
all digital communications support Clarence House's communications strategy; Communicating
via the Clarence House social media channels on a daily basis and producing
analytic reports as required.”

Applications
close on February 7th.

So it seems
that the monarchy really is making a push to keep up with the digital age, and
in a world where transparency on the part of governing bodies is a growing
concern among the populace, that can surely only be seen as positive.

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