OYO, an Indian hospitality service and budget hotel network on Monday proclaimed that it has formed a strategic partnership with Motherland Joint Ventures, whose mission is to work with like-minded enterprises, organizations, and individuals in the pursuit of profit and progress.

The partnership will enable both the companies to co-develop a series of new hotel formats and intensify assorted aspects of customer experience, including primal touch points such as interiors and ergonomics.

Speaking on the partnership, Ritesh Agarwal, Founder, and CEO of OYO said, "In our pursuit of creating beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel formats and enhance guest experiences including interiors and ergonomics offering guests an unprecedented mix of style, efficiency, and affordability. We are confident the Motherland alliance will augment OYO's overall value propositions through their skills in brand strategy, marketing, and designing. We are thrilled to have them onboard in supporting OYO across product categories and helping us in ensuring customer delight."

This category transformation procedure began in 2017 with the launch of OYO Townhouse. OYO and Motherland, as part of this strategic partnership, will be setting up a new retail collaboration that will feature a mixture of primary products peculiarly designed for new age brands.

Initially accessible exclusively at OYO Townhouses, Motherland products will soon be available at other OYO spaces, including online channels.

Mohit Dhar Jayal, Co-founder at Motherland, said, "Motherland's mission is to create globally-competitive brands of Indian origin by collaborating with like-minded organizations and individuals. With OYO, we have an unprecedented opportunity to deliver Quality at a massive scale, both in India and abroad. Our combined forces created OYO Townhouse, demonstrating that an affordable, world-class customer experience is not only feasible, it's highly scalable. This partnership has many more innovations queued up for launch, and we look forward to introducing them to the world."