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WQRC's 'raison d'être' is understanding consumers and more generally users, not only their behaviours but also everything that can explain them, what they feel, think, know and do (or aspire to do, would do).

We provide our clients, be they The Client or an agency working for a client, with answers and advice as to how to adjust the ‘offering’ and more broadly the positioning – of product and/or brand – for greater results because we believe that getting the positioning right is what it's all about.

WQRC is about helping you getting the most useful information and knowing how to interpret it to transform it into valuable insights on which to ground strategy and marketing actions.

Whether New concept testing, Product development, Brand imagery and Advertising, Website user experience, etc. we are able to help using classic as well as online qualitative approaches, not forgetting ethnography.
WQRC areas of expertise include many fields and topics, both BtoC and BtoB.

Last but not least, WQRC prides itself in the ability to work with equal comfort and efficiency in French and in English and in being small and totally involved in every project, putting as much thought into both the strategic and the details.