Yum's Yuck Factor in China

By

Spencer Jakab

Feb. 3, 2013 12:44 p.m. ET

You won't find "45-day chicken" in any cookbook, but it has become a potential recipe for disaster at Yum Brands Inc.

The term for preternaturally fast-growing birds allegedly pumped full of dangerous hormones, all over China's media and blogosphere in December, threatens the fast-food giant's critical business in that country. An exposé in local media may have dented same-store sales there by 6% during the final quarter...