For everyone that asked, “Is Activision crazy? Why did they drop Ghostbusters the Video Game?”, we now have an answer. While speaking to Activision-Blizzard CEO Bobby Kotick, a financial analyst asked a similar question. The answer is that the company does not see any way to generate post-release revenue with the game, like they can with Guitar Hero’s DLC.

The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.”