How InfoStream started their logo design journey

Company name

Thrive

Overview

Our team has developed several different applications that are used in businesses and manufacturing facilities all over the United States. Currently the application has 12 modules and growing quickly. Each module has its own identity and independent purpose but we want to bring them together under one banner, one family. Together they are much more powerful and marketable. The name of the parent software is Thrive. These 'modules' will be part of the Thrive family. We chose the name Thrive because the purpose is to drastically improve manufacturing and business processes. The overall goal of the Thrive family is to make a factory or business more efficient in all facets of their processes. Examples include automated training, tracking equipment efficiencies, statistical process control, barcoding products and pallets, digitalizing paper checklists, detailed digital product specific information and finally a dashboard that reports all the inputs so it makes sense to the top level management. The dashboard will direct them to make good decisions. Our clients have the option to use all packages or just portions. They will be they will know the modules as part of Thrive.

Tell us a bit about who you are and the people you reach

Our market is mainly manufacturing facilities. Any type of factory whether it is a small 5-10 person factory or a fortune 500 company.

Requirements

We are looking for a logo to represent an enterprise process management system- Thrive. We are looking for two examples; An example with the logo and an example with the logo and our slogan "Efficiency Realized."

I picture the logo as being organic with greens and browns. Maybe a tree, plants or vines. Somehow incorporating manufacturing or a factory theme would be a plus but its not required. I dont want it to steal away from the design though. I want someone to look at it and see it as efficient, productive, powerful and dynamic. It should also represent a balanced ecosystem (like a fine tuned machine) where everything works together for the greater good.