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14.
Three ‘paradigm shifts’ that enable effective BRM
1. Recognition that business change should have a
‘benefits’ and not a ‘delivery’ focus.
2. Recognition and exploitation of the fact that
BRM ‘naturally’ engages people in the change
process.
3. Recognition that the introduction of benefits
management into an organisation is a
transformational undertaking in its own right.
https://www.apm.org.uk/event/apm-benefits-summit-2015

22.
To provide
tools to analyse
clinical trial data
To facilitate
parallel writing of
Technical reports
To support
Technical
writers
To improve
the compilation
of the dossier
To improve
the quality of
dossier content
To achieve
faster submission
of the dossier
To improve
the navigability of
the dossier
To achieve
faster approval
of new drugs
Key :
= Objective
= Bounding objective
Strategy map for a pharmaceutical document
management programme
Example from Gerald Bradley; Benefits Realisation Management
https://www.apm.org.uk/event/apm-benefits-summit-2015

27.
Benefits map to ‘reduce carbon footprint’
Approved
Availability of
Public transport
Improved time
management
Better journey
planning
More walking
and cycling
Greater use of
public
transport
Fewer rushed
journeys
Increased use
of energy
saving bulbs
Increased readiness
to switch off
unnecessary
appliances
Greater use of
more carbon
friendly cars
Less use of
car transport
More carbon friendly
driving (e.g. at
optimum speed)
Greater use of
energy saving
appliances
Improved
insulation of
home
Less unnecessary
use of
appliances
Fewer longer
holidays requiring
Air travel
More holidays that
don’t require
flying
Reduced carbon
Emissions from
driving
Increased energy
conservation in
the home
Less air travel
per holiday
day
To reduce
Carbon footprint
https://www.apm.org.uk/event/apm-benefits-summit-2015
Benefits Realisation Management, Gerald Bradley, Gower

29.
Without ‘Enabling Changes’ we have no Benefits Realisation
How effective BRM can be is wholly dependent on the
capability maturity of the other key disciplines:
Benefits Management - Dependencies
Business first to last – if the Business is not prepared to take
and incorporate changes Benefits Realisation will not happen
Benefits Realisation performance impaired if not supported by
organisation-wide change management
https://www.apm.org.uk/event/apm-benefits-summit-2015

30.
Significant Organisational Disciplines
The implied order of precedence describes the need for
organisational change activity to be focused on business
needs.
https://www.apm.org.uk/event/apm-benefits-summit-2015

34.
And there’s always the impact of the media.....
Benefits Realisation & Behaviour
Common Behaviours across organisations – likely to impact the
BRM performance........
https://www.apm.org.uk/event/apm-benefits-summit-2015

36.
The event is great value. It will provide a well-
deserved opportunity for delegates to learn and
network with others who are passionate about
creating business value and realising benefits from
their projects and programmes.
Our conference comprises 6 speaker-led sessions and
6 workshops in our, easy-to-reach, central London
location.
Benefits SIG, Benefits Summit
25th June 2015
https://www.apm.org.uk/event/apm-benefits-summit-2015