Whole Foods to name new chain of ‘value’ stores after ‘365’ brand

NEW YORK – Whole Foods says it will name its new chain of smaller stores with lower prices after its “365 Everyday Value” house brand.

Co-CEO Walter Robb tells The Associated Press that the chain will be named “365 by Whole Foods Market,” a nod to the brand already sold by the grocery chain.

He said that while 365 products will anchor the stores, the chain will also have other items, including national brands.

This image provided by Whole Foods shows the logo for 365 by Whole Foods Market, a new chain of smaller stores with lower prices, named after its “365” house brand. Co-CEO Walter Robb says the private-label products will “anchor” the store, but that it will also have a selection of “curated” products, including national brand name products.

Since announcing plans for the chain in May, recent trademark filings by Whole Foods Markets Inc. had prompted a…