CPG MARKETING

How can brands survive amidst a changing, chaotic CPG landscape?

Shopper marketing strategies must quickly adjust to drive activation

The rules of the CPG game have changed dramatically as digital momentum continues, niche brands emerge and private label improves, and consumers question the stability of the economy. Finding a way to break through the noise means taking a hard look at existing media strategies. Then adjusting to achieve the reach that drives big volume while moving toward personalized messaging. With help from Valassis, the right consumer and retailer insights are within reach, and activation is seamless.

Print + digital

28.7%

sales lift

Print + digital

28.7%

sales lift

PROOF OF ACTIVATION

CASE STUDY

To launch a new product, a leading brand of cough drops tried a fresh approach to drive sales at Walmart. As a result, sales lift was 2X greater in markets that integrated digital media with an FSI buy than print alone. See details…