Domino's Encroaches on Pan Pizza Territory

Domino's is getting into the pan pizza game starting today. But according to a report from USA Today, Pizza Hut ain't sweatin' it. They've held it down as the number one pan pizza chain for 30 years. And after all, this isn't the first time that Domino's has tried to get a cut of the pan pizza market. They made two previous forays into pan pizzadom in 1986 and 1997, neither of which went over with store managers (due to the extra work) or customers. But with 1 in 5 pizzas sold in the US being of the pan variety, Domino's is hoping they can ride the wave of success following their Artisan and hand-tossed pizza with this new crust.

On their website, the dough is advertised as having "a crispy golden crust and a buttery taste" and is "made from fresh, never-frozen dough." These pies also have "two layers of cheese in every bite" and "toppings all the way to the edge."

Will the third time be a charm for Domino's as they take another stab at getting a cut of the pan pizza profits? Time will tell. In the meantime, I'll get my mitts on one of these and report back.