The system, driven by a web-based community of users, rates music in proportion to their time length, where longer tracks of similar ranked music are rewarded with higher ratings that express their true value contribution to the album and to listeners.

“Music discovery services are now trying to suggest new bands and new music to listeners, but what is happening is that users are blasted with recommendations that are offering ‘more of the same'," EARs founder NISSIM ELIAS said. “What we are trying to do is provide users with a service of making their own music selections, based on their own taste”.

“The inability of the multi-billion-dollar music business to address this long awaited need to provide a standard, and a capability to evaluate and measure the quality of music, remains a mystery," he continued. "We therefore believe that our new rating system will add significant value to the music fan, the music business, and to the serious music enthusiasts.”