Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.

Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.

These images are used for a variety of purposes online, some of which are:

To supplement blog posts, articles and web content and make them seem more appealing

To serve as background for quotations, messages, and social media posts

To make emails, landing pages, ads, and infographics more visually attractive

To give a professional look to your materials, whether for creative or business purposes

One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look at testing category pages, subcategory pages, and item pages. Most of those will cover the bulk of your site but any page that runs differently is worth testing. Just make sure to test the page or at least page type that you want to rank and perform well. Continue reading “Site Speed – Will Your Site Pass the Test?”

Our product spotlight is the Checkout Wizard for Aabaco/Yahoo! platform stores. You won’t believe how easy Checkout Wizard makes the entire shopping experience. You will see improved conversions almost instantly. These are some of the benefits of Checkout Wizard.

Most sales are lost on the checkout page. Providing a smooth checkout is essential. Nobody wants to get all the way through the checkout only to have the screen refresh and have to re-enter data because they didn’t fill out a field. You will be amazed at how Checkout Wizard improves your checkout process.

Well to be honest, most of you at this point realize speed is a big deal. With mobile being an ever larger part of every site’s audience, it matters even more. But let’s pretend you have no idea why you’d care and simply list out a few key factors that you should care about. Continue reading “Site Speed – Why Do We Care?”