Description

Consumer and Market Insights: Suncare in Malaysia Description

The Suncare market in Malaysia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Self-Tan category is forecast to register the fastest growth in value terms and will gain maximum market share during 2015-2020. Hypermarkets & Supermarkets is the leading channel for distribution of Suncare products in the country.

Key Findings

Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 4.7% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Suncare distribution in Malaysia

The use of Rigid Metal is forecast to register fastest growth among packaging materials during 2015-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014