AMD today announced the launch of AMD AppZone, an online showcase for applications and games accelerated by AMD Radeon graphics processing units (GPUs) and AMD accelerated processing units (APUs). In addition to featuring some of the most recognizable PC games and productivity apps, consumers can now download and seamlessly run popular Android apps on AMD-based PCs running Windows thanks to a collaboration with BlueStacks to enable the AMD AppZone Player.

Powered by BlueStacks' award-winning technology, the AMD AppZone Player brings thousands of Android apps to the millions of AMD-powered tablets, notebooks, all-in-one and desktop PCs worldwide. In addition, consumers can automatically sync their AppZone apps with Android-based devices via BlueStacks Cloud Connect, a cloud-based service that enables a Windows-based PC to become an extension of an Android mobile device and vice versa.

"BlueStacks' cross-platform innovation bridges the Android and x86 application ecosystems, providing new opportunities for developers and better experiences for users," said Manju Hegde, corporate vice president, Heterogeneous Applications and Developer Solutions at AMD. "By collaborating with BlueStacks, we are enabling software developers to more easily tap into the full capabilities of AMD's products, and providing millions of consumers with great experiences as they can now run Android apps on AMD-powered devices."

"As the engine behind the AMD AppZone Player, we are providing a potent combination of award-winning software optimized for AMD's industry-leading hardware. Consumers can now enjoy their favorite mobile apps on the larger, more immersive screen of their PC," said Rosen Sharma, CEO of BlueStacks. "With BlueStacks technology, app developers can rest assured their Android apps will run directly on Windows without any code change. We've made it easy for all."

Starting today, the AMD AppZone Player and featured apps like Sleeping Dogs, Adobe Photoshop CS6, and CyberLink PowerDirector 11 are available for download at www.amd.com/appzone or via the VISION Engine Control Center, which will be updated regularly to bring new titles like the highly anticipated Medal of Honor Warfighter2. Users can download featured apps directly from within the AMD AppZone Player or search for apps across the built-in app store. In addition, AMD and BlueStacks are currently working with leading OEMs to preload the AppZone Player on upcoming AMD-powered devices.

This has definitely caught Intel off guard, nice idea, If i am using AMD CPU and GPU i would be more interested in using their supported app.

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YES EXACTLY HAHA~!!!~

All i can say is wow really, good for amd, im not partial to all that taking sides rubbish with corporations and tech, just buy whatever does the job best for the price, but, hell, i kinda like the red and black theme for some reason.

Quite a handy feature anyway you look at it. Maybe i should sell my intel cpu and mobo lol!!

AMD today announced the launch of AMD AppZone, an online showcase for applications and games accelerated by AMD Radeon graphics processing units (GPUs) and AMD accelerated processing units (APUs). In addition to featuring some of the most recognizable PC games and productivity apps, consumers can now download and seamlessly run popular Android apps on AMD-based PCs running Windows thanks to a collaboration with BlueStacks to enable the AMD AppZone Player

This is great for my HTPC (the only AMD-powered PC I've got left at the moment), especially the android apps. I can definitely see myself and my friends goofing off and playing some casual games on it from time to time.

Where does it say it will only work on their hardware?
Seems to me it just says "optimized" for that.

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It doesn't, I just meant the way it is worded sounds (to me anyway) that it would probably only work on PC's with AMD hardware.

"AMD today announced the launch of AMD AppZone, an online showcase for applications and games accelerated by AMD Radeon graphics processing units (GPUs) and AMD accelerated processing units (APUs). In addition to featuring some of the most recognizable PC games and productivity apps, consumers can now download and seamlessly run popular Android apps on AMD-based PCs running Windows thanks to a collaboration with BlueStacks to enable the AMD AppZone Player."

To me that sounds like AMD only. I fell for the clever choice of words. They silenced and left gaps for Intel and Nvidia etc. I suppose it would come down to how the reader would interpret it.
"Android apps on AMD-based PCs", this along with the first sentence really made me think it was AMD only.

Just follow the link in the article, then click 'download' on one of the games e.g. Tower Defense, and just open it once it has downloaded. The AMD App Zone player will be installed with the first game.