Web

Most companies that want to flourish their business online struggle with strategizing the online campaign for generating leads through their website. Some are confused about where to start and some about how to start. Generating leads nowadays is not as simple as giving ads on newspapers or magazines. With the cost constraints and decrease in quality of leads, most companies are turning towards online marketing to refine their sales process. A lead is a potential customer who is likely to be in need of your product or service in future. Now, the process of attracting customers for your business all starts with a website. It is extremely difficult to flourish an online business without a website. Your website needs to be designed in such a way that it is optimized to generate leads for your business. There are a number of services available that can help you optimize your web design. Novage communications … Read More

It’s easy to fall into the trap of thinking that a website is just a website and that all sites are pretty much the same. While that might once have been true, the Internet changes fast and in recent years the requirements for websites have changed with it.

More and more of us are accessing the web via mobile devices like smartphones and tablets. Indeed many people skip the desktop altogether and their only experience of the Internet is on mobile. The smaller screens of these devices mean that traditional websites don’t always display to their best advantage. If your site is to work in the era of mobile Internet it needs to be able to be able to display properly on any device.

Adapt or Respond?

To be effective in the mobile age a website needs to change to suit the device it’s being viewed … Read More

Conversion rate optimisation experts specialise in optimising website components like landing pages, web design, and web programming. Seeking help from optimisation experts can boost overall website conversions by up to 100% or more. While it can be quite profitable when done properly, a poorly executed conversion rate optimisation project can waste a lot of time and money.

In fact, many website owners have already tried their hands at conversion rate optimisation even if they don’t realise it. Any time you test price points, use split testing, or rewrite any conversion-oriented content on a website, you are optimising for higher conversions. Unfortunately, most DIY optimization projects end badly and the reason is very simple:

Because the Website Owner Never Knew What Specifically Wasn’t Working.

Take any sales page, for example, and just look at how many different sales tools it contains:

Organizations using the public cloud to store data include Netflix, which uses Amazon cloud services to stream media from data centers near the users. This helps users access streaming media during peak times with fewer delays in service. If you’ve been considering a move to the cloud, learn more about the benefits that public cloud hosting services can offer enterprises.

4 Great uses for the Public Cloud · One-time Major Projects:

When you’ve got a huge project that needs major server space, the public cloud can deliver cost-effective, scalable and flexible resources. The New York Times utilized the public cloud to convert all of its newspaper archives into PDF format. Using 100 cloud servers, the Times completed the job in just 24 hours. It clearly would not make sense for the Times (or another business) to purchase so much server space for such a short-time need or to purchase some capacity and draw the … Read More

Are you planning to create a professional looking blog and website for yourself or someone near and dear to you? If yes, then you will have to check out the premium wordpress themes. These premium themes for wordpress will help you create a professional looking, out-of-the-box blog or website. You will also be able to save time, money as well as various other hassles if you opt for these themes. You can buy these themes online. Once you buy any of these themes, you will be able to get professional code, awesome design, unlimited support, etc. along with it. Thus, things will become easier for you.

Premium WordPress Themes

Here are some of the premium wordpress themes which can be of great help to you. Let’s take a look:

Landing Page Theme:

This is a popular wordpress theme. This is known to be a responsive … Read More

A Database as a Service platform gives your company access to enterprise data and external data immediately, so that it can be used most effectively. Immediate associations to customer, product and sales information can make your clients and customers return repeatedly for the context rich information they receive on your site such as ratings, reviews and even purchases. Cloud database hosting can give your company a distinct advantage by allowing you to place your focus on a quality customer experience that shows relevance to their preferences as well.

Database as a Service Provides Secure Information at the Right Price

Data is doubling in size every two years. There has also been a substantial increase in transactional data. Data-driven business decisions, business analytics and databases are more important than ever. Organizations that have implemented Database as a Service (DBaaS) have seen operating costs cut in half and a tenfold increase in … Read More

With millions of downloads, Joomla is one of the top three CMS platforms, owning 75% of the CMS market. Joomla is open-source, so there are thousands of extensions webmasters can use to add media-rich content without incurring additional charges. Videos are a leading marketing tool, for example, but word to the wise before installing Joomla. If you want your apps to operate smoothly and seamlessly, quality Joomla hosting is needed to support quality services and streaming.

Content Delivery Networks (CDNs)

Whether you’re hosting several small videos or a few large videos, the amount of bandwidth needed to support streaming is probably more than a standard host has to offer. Moving video to a CDN is one way to guarantee performance and bandwidth even during high traffic times.

CDNs have what a typical server does not: geo-caching. Instead of relying on one physical machine’s resources, CDNs pull … Read More

Do you want to have a website and optimize the business marketing online? Today’s business must be run by following the trend. It is a strategy to stay on the competition track. It is fine if you still use the old fashioned way, but combining with the modern trend will improve your business visibility. If you are known and well-reputed, it is easy to get customers and earn venues. You need a website, then. It is the commonly used tool to market or run the business online. Modern customers can get a quick access to your products or services just by visiting your site. They can save time to shop. You will also have the same benefit to earn potential income with lesser marketing cost.

Designing or creating the website is the first job to do. Since it is a matter you may have no competence in, it is highly recommended … Read More

Almost everyone that has ever used the internet has come across an infographic at some point or another, even if they were not specifically looking for one. This is due to the fact that over the last few years infographics have become incredibly popular and are continuously being shared through social media. In fact the chances are that if you are a user of social media sites such as Facebook, Twitter, Google+ and Reddit you have come across infographics on all kinds of different topics. It often feels as though topics that infographics haven’t covered are becoming pretty scarce. But what exactly is it about infographics that make them so shareable? Read on to find out.

Awesome Data

One of the main aspects of infographics that makes them so shareable is the data that they contain. This is because the data that they use highlights interesting facts and figures that have been picked specifically to … Read More

The goal of branding is to make a great impression on consumers and develop a trusted connection with them. This entails of a variety of tasks, including developing taglines, logo designs, and an overall style, but it also includes a company’s website address. A URL should be memorable, succinct, and descriptive, as it plays a huge part in drawing customers to a website. Here we’ll examine how to create the best URL for your business and the concerns to bear in mind.

A Distinct Domain Name

When people want to learn about your business or organization, your website is what they’ll turn to. They’ll expect to find information about your products and services, but also to get a sense about the personality and style behind your company. Your URL choice may be obvious: Just add a dot-com behind your company name, but you may find that it’s not that simple. You’ll need to choose … Read More

So your company’s social media accounts just aren’t cutting it anymore? As easy as it might be to maintain an online presence through free mediums such as LinkedIn and Facebook, customers today expect you to go beyond these basic platforms. But starting a website from scratch is intimidating, so it’s no surprise that small businesses put these plans off as long as possible. Here are some tips for getting started.

Choose a Domain and Web Host First

You don’t want to create the full design for your website only to find your domain isn’t available and your web host doesn’t support the amount of space you’ll need. Before you decide on a domain name, you’ll want to take search engine optimization (SEO) into account so that you can take advantage of commonly searched terms and connect with the largest amount of users. For example, if your business sells environmentally-friendly products out of Houston, your domain should … Read More

Marketing has grown since the 1960s; the Internet has constructed a new wing — with rooms galore — on the mansion of effective marketing. However, it’s foolish for a business to engage in marketing efforts they can’t track. If you can’t see if something works — or if it’s more efficient than another method — how do you know if you’re wasting your time and money? If you can’t measure your ROI, switch up your methods. Marketing isn’t just about attracting people to your products; it’s about using your budget efficiently so you can have the biggest impact possible. Collect, organize and use the data you collect to benefit your marketing campaigns. Email marketing campaigns give you an unprecedented ability to sculpt, direct and evaluate marketing materials for a finely segmented audience; Pay-per-click advertising, on the other hand, lets you target a general audience — people searching for the type of product or service you … Read More

By now most business owners have realized the importance of developing a website for their company. These websites help new clients find the company, allow the company to communicate directly with their consumer base and are a great form of advertising. Creating a successful website is not as simple as throwing some words on a Web page, however. A well-developed website will attract more readers, engage people and encourage more business. Whether you build a site yourself or contract a Web design professional, here are some of the most relevant emerging trends in website design for 2013 for business owners to keep in mind as they start working on their own website.

The Importance of Responsive Design

Responsive design really became popular in 2012, and it’s likely to continue growing into 2013. This design makes it easier for websites to be displayed well regardless of the device. This means that whether a potential customer is using a … Read More