Wexer Virtual and UK-based provider of entertainment, dance and fitness content iDEA are happy to announce a new partnership starting the beginning of 2016. The partnership will bring iDEA’s content to thousands of locations, allowing clubs to offer specially purposed fitness and entertainment for kids and families to enjoy.

iDEA content includes diverse physical activities ranging from street dancing and street magic to more traditional fitness disciplines. All activities are focused on getting people active – physically, mentally and socially.

Attributes such as confidence building, increased coordination and developing self-discipline are at the heart of all the content but combined also with fun and engaging production to keep kids and families interested. Activities that will be available on the Wexer platform include: Martial Arts Fitness, Streetdance, Tuttin’, Hoopin’, Street Trix, Army Bootcamp, and more.

‘’We are happy that Wexer now offers an entertaining way for kids to be more active. Our vision is to create a happier and healthier planet and I believe the partnership with iDEA brings us one step closer to our goal’’, says CEO of Wexer Virtual Paul Bowman.

With 300% growth over the past year and installations with the majority of the top 25 club groups globally, Wexer is a truly global provider of virtual classes, present in more than 30 countries across 5 continents. Wexer continues to innovate and integrate with market leading partners and trends to best serve the industry and stay relevant to the evolving demands of fitness users.

Jane Maguire, co-founder of iDEA, said: “Being invited to provide the first content for Wexer’s new children’s activities offering is a big feather in iDEA’s cap. We work very hard to put together engaging and exciting activities for families, and we’re constantly on the look out for what the latest crazes are so our content is always appealing and interesting for kids. Our aim is to help health clubs and gyms provide customers with access to expert teaching so they can learn new skills and have loads of fun at the same time.”

iDEA is a unique new service for gyms, leisure clubs, schools and holiday parks offering on-demand, on-screen entertainment, fitness and dance. It is the brainchild of a team with a stellar CV in the leisure and entertainment industries, with decades of experience working for the likes of The Tussauds Group and Thomas Cook Group.

iDEA activities featured on the Wexer platform include Martial Arts, Street Dance ,Tuttin’ (a form of interpretive dance), Hoopin’ (hula hoops), Street Trix (magic), Army bootcamp fitness and Juggling with Junk. Innovative and engaging content will be regularly added and updated.