Eva Longoria's perfume ad is a total Photoshop of Horrors. "I have always been somewhat allergic to all perfumes," admitted the actress. The scent was produced with the Falic Group, the company that recently shuttered Christian Lacroix. Priorities. [WWD]

Phi, the edgy, six-year-old New York-based label, is closing its doors due to the recession. The spring collection shown at fashion week in September will not go into production; the pre-spring collection that just shipped will be Phi's last. Founder Susan Dell is the wife of tech billionaire Michael Dell; it's perhaps a little odd that she didn't want to reinvest to keep the widely acclaimed company afloat. Thirty-five employees learned they were losing their jobs yesterday; the C.E.O. says there will be a warehouse sale in January. [WWD]

The four stars of Sex And The City will each get their own cover of Marie Claire, but that's absolutely not because they can't stand to be in one room together. [NYDN]

A New Zealand fashion blogger who was invited to the America's Next Top Model Cycle 14 finale runway show — which took place last week in Auckland — but didn't go posted a shot of the invitation. Turns out Anna Sui is the featured designer. [IsaacLikes]

"She already has a great handbag collection. She has a mirrored Fendi bag. And she'll say things like, 'I'm not going to wear that any more.' She has really good style as well. She knows what she likes and I can't force her to wear anything she doesn't, which is annoying sometimes. But now I rarely go shopping without her. She tells me what she doesn't like or she'll say: 'Mummy, you look nice' or 'that dress is amazing!' She's got it." Kate Moss, on daughter Lila Grace, 7. [Company via Daily Express]

Agyness Deyn maybe made out with a dude at a club during Saturday night's snowstorm. Hot. [P6]

Thakoon Panichgul unveiled his first jewelry collection for the Japanese pearl brand Tasaki. It features lots of big pearls on rods. Prices range from about $6,000 to just under $40,000. [WWD]

CFDA Award winner Sophie Théallet — whose dresses Michelle Obama has worn on more than one occasion — followed a traditional route into the industry, working for well over a decade in Paris and New York for established designers before founding her own label. (It became faddish during the 2000s to proclaim your design vision to the world immediately upon graduation from fashion school, à la Proenza Schouler, or even after dropping out, à la Alex Wang.) Jean-Paul Gaultier and Azzedine Alaïa were among her employers. "Gaultier taught me to stop at nothing and Alaia gave a taste for rigor," says Théallet, now based in Brooklyn. [Telegraph]

Karl Lagerfeld designed a doll with a spectacularly ugly dress, and a life-sized matching dress for little girls. They cost $315 and $1,190, respectively. Part of the proceeds will go to Carla Bruni-Sarkozy's charity. [WWD]

In ten years of operation, online discounter Bluefly.com has never turned a profit. For the quarter ended September 30, its sales fell 14% on the same period last year, despite overall rising online sales this year. It is receiving a $15 million investment from Rho Ventures, and is reducing its inventory. [WWD]