Note: This article was originally written by myself for a job application I sent a while back, hence the now dated news.

You might remember that in January Phil Robertson, head of HTC UK, announced their intentions to reduce their portfolio, recognising that they had released too many products last year. So, to bolster this intention HTC have unveiled their new One brand at their MWC conference, thus combining all of their top Android handsets under one umbrella.

Alongside the announcement of the One brand HTC have announced 3 new phones; all sporting Android 4.0 (ICS), the new HTC Sense 4, Beats by Dr. Dre Audio and HTC’s ImageChip and camera software. These are expected to be shipped globally by mid-April and are detailed after the break. Continue Reading