Bruce Yonemoto has developed a body of work which positions itself
within the overlapping intersections of art and commerce, of
the gallery world and the television screen. His work attempts
to manipulate an audience with a simultaneous recognition of
the machinations of the manipulation. He believes that the composition
of mass media has become a new historical site
of the domination of human behavior.

During Bruce's s twenty-year collaboration with his brother,
Norman, he has been honored with numerous awards and grants from
the National Endowment for the Arts, the American Film Institute,
The Rockefeller Foundation, and the Maya Deren Award for Experimental
Film and Video. Most recently, Bruce's solo installations, photographs
and sculptures have been featured in major one person shows at
the ICC in Tokyo, the ICA in Philadelphia, and the Kemper Museum
in Kansas City.

He has had solo exhibitions at Blum & Poe and Lemon
Sky, Los Angeles, Gray Kapernekas , New York, Tomio Koyama,
Tokyo and his work was featured in Los Angeles 1955-85 at
the Pompidou Center, Paris, and the Generali Foundation,
Vienna. Bruce is a professor and chair of Studio Art at the
University of California, Irvine.