CloudEndure is also a partner of Microsoft Azure and VMware, and it integrates with OpenStack environments. The product allows live workloads to be migrated with minimal operational disruption between those environments.

As to disaster recovery, it provides a near-zero recovery point objective and recovery time objective.

In 2015, Gonen Stein, CloudEndure's vice president of business development, told CRN that enterprises concerned about cloud lock-in were driving demand for the product.

AWS has been stressing the opportunity around cloud migration services to its channel partners for more than a year now, saying that these services are among the most in-demand among businesses today.

Many business are leaning toward a multi-cloud strategy, employing at least two cloud solutions within their environments to avoid vendor lock-in. Research firm Gartner predicts that multi-cloud will be the common strategy for 70 percent of enterprises in 2019.

CloudEndure has raised $20 million so far in funding. The firm is led by co- founder and CEO Ofer Gadish, chief revenue officer Gil Shai, vice president of research and development Ofir Ehrlich, and vice president of product Leonid Feinberg. CloudEndure's investors include Dell, Magma Venture Partners, and InfoSys.