Exceptional 3D today announced they have completed the ‘2D-to-3D’ conversion of the trailer for Metallica Through The Never with partner and leading 3D digital signage network operator, Travel Plaza TV. Metallica Through The Never will world premiere this week at the prestigious Toronto International Film Festival. But the eye-catching ‘no-glasses’ 3D version of the trailer aired nationally last week in high-trafficked Travel Plaza convenience stores throughout the U.S. on Travel Plaza TV’s nationwide 3D digital signage network.

“Having the chance to work on this project with Travel Plaza TV was very exciting,” said Eric Angello, CMO & Chief Creative Officer for Exceptional 3D. “The trailer looks incredible in high-definition 3D,” said Mr. Angello, “and now customers have a chance to enjoy a taste of the 3D experience, without the glasses, whenever they stop at one of the Travel Plaza TV network locations.” Mr. Angello finished by saying, “We’ve always taken pride in the fact that we are a full-service solutions provider and most of the time our industry-leading glasses-free 3D technology gets all of the attention. But I believe that is because our creative team has been the proverbial ‘wizard behind the curtain’ when it comes to the engaging experience and impact that the content being presented through this technology has on an audience.”

Travel Plaza TV’s glasses-free 3D television and digital signage network exclusively features Exceptional 3D’s patented auto-stereoscopic 3D display technology. The U.S.-based national 3D digital signage network is capable of playing both 3D content and legacy 2D content in sequence or at the same time through content management software making it an entirely future-proof digital signage solution. The Travel Plaza TV 3D digital signage network offers advertisers the opportunity to make an unforgettable impression, in previously non-existent locations, to deliver content or brand experiences to a captive audience of local neighborhood shoppers, travelers and truckers who are taking a break from the road.

“When it comes to high-profile clients who expect first-class results with sophisticated creative material, Exceptional 3D is the unequivocal glasses-free 3D creative producer of choice,” said Bill Botte, CEO and President of Travel Plaza TV. “Having worked together on airing [no glasses] 3D trailers for Jack The Giant Slayer and Pacific Rim,” continued Mr. Botte, “we knew an exceedingly respected 3D experience would be the result of Exceptional 3D’s professional integrity and creative craftsmanship.” Mr. Botte finished by saying, “Travel Plaza TV presents advertisers with the opportunity to deliver a unique glasses-free 3D content or brand experience and our 3D digital signage network opens the door to a captive audience environment for advertisers where they previously did not have the chance for exposure. They can be certain their brand and image will be handled professionally while the Travel Plaza TV 3D digital signage network puts a unique glasses-free 3D advertising experience well within reach.”

To see the trailer for Metallica Through The Never in attention-grabbing glasses-free 3D, visit any one of Travel Plaza TV’s locations across the United States.