Plyfe Brings Its Brand-Promoting Games To Mobile, Raises $750K

http://techcrunch.com –
Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today — Plyfe games can now be played on the company’s mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge funding.
The basic idea: Games are a much more engaging way than traditional advertising for brands to reach consumers and fans. Each game consists of a set of challenges, some of which involve basic promotional stuff like sharing content on social networks, and some of them being more, well, game-like,
(IT news)

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