We’re super puzzled by Perdue’s new ad slogan for its line of antibiotic-free chicken: “Eat like your ancestors.” We’re pretty sure our ancestors wouldn’t even recognize today’s frankenchickens, who grow three times faster than chickens did 60 years ago!

In other pig news, an investigative report published in the National Resource Defense Council’s On Earth magazine revealed that waste from farms is poisoning much of Iowa’s drinking water. Consumers and animal lovers are increasingly wondering whether the “efficiency” of industrial farming is worth the costs.

Recommended reading: The Meat Racket by Christopher Leonard, an exposé of the agriculture industry’s exploitation of farmers and chickens in the name of profit. Read reviews from The Washington Post and NPR.

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