On this week's episode of Taste Matters, JBF's Mitchell Davis took a field trip to the TEDx Manhattan conference to speak with Myra Goodman, who was there to present "In Praise of Big Organic." As co-founder of Earthbound Farm, Myra oversees the operations of the largest producer of organic produce in North America and has recently authored the cookbook Straight from the Earth: Irresistible Vegan Recipes for Everyone. Click here to learn more and listen to the full episode.

Taste Matters is a radio program dedicated to taste: as a sense, cultural construct, and culinary phenomenon. However much we talk about where our food comes from, how it’s produced, who prepares it, or what sorts of socio-cultural-political implications our food choices and eating behaviors have, taste is fundamental.

You can catch Taste Matters with Mitchell Davis live every Wednesday at 11:00 A.M. on Heritage Radio Network, or listen to the show afterwards right here on our blog. To check out past episodes, click here. Stay tuned for more!