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Pantone Color of the Year

WHO? Pantone is the leading authority on color.WHAT? That's right. They are the ones in charge of color standards. Deciding what color is what, giving it a proper name and number, and keeping all things color: universal. WHEN? Pantone was started in 1963 by Lawrence Herbert In 1963.WHERE? New YorkWHY? Up until then there was no universal color matching system. Meaning colors printed in magazines/on products/even pantyhose (see story below) were inconsistent. How off were they? Well, just try googling a color (beige, teal, turquoise) and see how consistent the internet is...

READ MORE ABOUT THE HISTORY OF PANTONE HERE: www.nytimes.com/2013/02/24/magazine/who-made-that-pantone-chip.htmlHOW: a unified color system in which each shade was expressed as a number.“If somebody in New York wanted something printed in Tokyo, they would simply open up the book and say, ‘Give me Pantone 123,’ ”NEATO! Over the years, Pantone has not only been the standard for color unification BUT they've also become the authority on trending colors. Each year, pantone releases a new "color of the year"

YOUR PROJECT: What would be YOUR color of the year?

Choose the color that speaks to you most (take a screen shot of this too!)

Search the web (pinterest!) to find images that reflect and use your color.

Create a collage in photoshop USING SMART OBJECT & CLIPPING MASk (The template for this can be found in the drive under your class folder).

72dpi

RGB color mode

10x10 inches

Include

your pantone color screen shot

your name (match your pantone color)

a collage of at least 6 images

Save a PSD version for yourself

Save a JPG version and turn it on Canvas

WRITE UP include a write up about this color and why it represents you. 1 paragraph (can be turned in via comments on canvas)

COLOR THEORY

COLOR THEORY DEFINITIONS

​COLOR:the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.

Additive Color: is color created by mixing a number of different light colors, with shades of red, green, and blue being the most common primary colors used in additive color system.

Subtractive Color: explains the mixing of a limited set of dyes, inks, paint pigments or natural colorants to create a wider range of colors, each the result of partially or completely subtracting (that is, absorbing) some wavelengths of light and not others.

Primary Colors: any of a group of colors from which all other colors can be obtained by mixing.

Secondary Colors: a color resulting from the mixing of two primary colors.

Complimentary Colors: colors directly opposite each other in the color spectrum, such as red and green or blue and orange, that when combined in the right proportions, produce white light.

Triadic Colors:uses colors that are evenly spaced around the color wheel. Triadic color harmonies tend to be quite vibrant, even if you use pale or unsaturated versions of your hues.

​Analogous Colors: Colors next to each other on the color wheel.

​Warm Colors: tend to advance in space and can be overwhelming. Examples of warm colors include red and orange (think exciting fire and volcanoes). Contrast with cool colors.

Cool Colors: calm or soothing in nature. Cool colors are not overpowering and tend to recede in space. Examples of cool colors include white, gray, blue and green (think calming blue waters). Contrast with warm colors.