Create compelling 1:1 conversations

Get your hands on the data that matters so you can deliver emails that make a difference. dotmailer's deep integration with Dynamics provides a single customer view that enables marketers to build stronger, longer-lasting relationships.

Up-to-date data, always

Whether it's data from a completed dotmailer form or a lead update in Dynamics, the integration's two-way synchronization means records are always current. Marketing can act on hot insights, and your sales team can stay super informed.

Built-in automation

CRM email triggers

Set Dynamics to deliver automated single-send emails when a lead's status changes in the CRM.

Landing pages & surveys

Generate leads and nurture existing customers with custom surveys and pages, and feed the data into Dynamics.

Lead scoring

Marketing and sales are equipped with live lead activity in dotmailer and Dynamics, all displayed in a timeline.

Multichannel automation

Extend dotmailer with extensions that let you automate messages through other key channels, including SMS.

24/5 support

We know marketing is a round-the-clock job. That's why our freephone CRM support team are on hand to help.

Account Management

Every account has a dedicated Account Manager, to help you get the most out of the platform.

Dedicated development

We have a team of developers who working to ensure our integration maximizes both platforms.

Nine automation programs to drive business

Use dotmailer for Dynamics CRM to automate personalized messages at massive scale.

Welcome program

First impressions matter

An email welcome series, automatically sent when a new subscriber opts into your mailing list, engages them when they're at their most receptive.

La Vie en Rose has two welcome programs which deliver different emails based on whether someone's signed up to its list online or in store. The brand has also set up double opt-in and delivers a reminder email to those who've yet to confirm.

Marketing newsletters

New-age newsletters

Newsletters are a crucial part of every email marketer's output. EasyEditor makes email creation fast and simple, but it's the advanced tools that make batch-and-blast mailings a thing of the past. It's broadcast mailing that takes a one-to-one approach.

The Natural History Museum's newsletters take advantage of EasyEditor's mobile-friendly templates, with responsive content blocks and images that resize automatically.

Marketing nurture

Convert consumers into customers

Marketing nurture - or lead nurture - emails address the gap between when a prospect first interacts with your brand, right through to when they're ready to make a purchase.

Monin uses a combination of discount-led emails to tempt prospects into making their first purchase, as well as abandoned cart notifications to those who didn't get over the finish line.

Post-sale

Reach out, remind and retain

The customer journey shouldn't end once they've handed over their money. In today's customer-centric world, nurturing consumers after the sale is just as important as the lead up to it.

FINE+RARE wines sends automated post-sale emails, including a delivery note using dynamic content to pull in customers' order details. Plus, a personalized feedback request email, to keep on top of customers' experiences.

Re-engagement

We've noticed you've been distant lately

Email marketing automation gives you the power to focus on unengaged contacts at scale. Whether you've got an offer they can't refuse, or you want to let them know how you've changed, they're sure to come clicking back.

Marston's PLC, an independent pub retailing business, sent an email to contacts about its new website, to encourage them to re-engage with the brand and find out what's new.

Events

Smooth-running events - before, during and after

By creating a multichannel engagement program running from invitation through to follow-up, you can end up with invitees who are more likely to attend and engage at the event.

Macmillan Cancer Support used automation throughout its Brave the Shave campaign to keep participants informed and inspired.

Anniversary

Anniversary and birthday programs that keep on giving

Make your customers love you even more by remembering their birthday or account creation anniversary.

Big Green Smile gives customers who have a birthday a reason to celebrate, with an automated email offering a special gift.

Loyalty campaigns

Turn buyers into lifetime advocates

Using surveys and schemes to drive customer loyalty are part and parcel of the B2C retail industry. But in the B2B world, where sales cycles are notoriously long, email campaigns that drive retention are just as crucial.

Bristol International Airport uses email marketing automation as the mechanism to update and engage its reward scheme customers.

Multichannel

Extend your reach

Marketing automation has the power to do more than just trigger emails. You can make you and your business much more efficient, removing manual tasks and keeping your customers engaged across all channels. With dotmailer channel extensions you can:

Send SMS notifications

Generate contracts in your CRM

Create tasks for your sales team, like phone calls, in your CRM

Instruct your warehouse to restock a product

Welcome program

First impressions matter

An email welcome series, automatically sent when a new subscriber opts into your mailing list, engages them when they’re at their most receptive.

La Vie en Rose has two welcome programs which deliver different emails based on whether someone's signed up to its list online or in store. The brand has also set up double opt-in and delivers a reminder email to those who've yet to confirm.

Marketing newsletters

New-age newsletters

Newsletters are a crucial part of every email marketer’s output. EasyEditor makes email creation fast and simple, but it’s the advanced tools that make batch-and-blast mailings a thing of the past. It’s broadcast mailing that takes a one-to-one approach.

The Natural History Museum's newsletters take advantage of EasyEditor's mobile-friendly templates, with responsive content blocks and images that resize automatically.

Marketing nurture

Convert consumers into customers

Marketing nurture - or lead nurture - emails address the gap between when a prospect first interacts with your brand, right through to when they’re ready to make a purchase.

Monin uses a combination of discount-led emails to tempt prospects into making their first purchase, as well as abandoned cart notifications to those who didn't get over the finish line.

Post-sale

Reach out, remind and retain

The customer journey shouldn’t end once they’ve handed over their money. In today’s customer-centric world, nurturing consumers after the sale is just as important as the lead up to it.

FINE+RARE wines sends automated post-sale emails, including a delivery note using dynamic content to pull in customers' order details. Plus, a personalized feedback request email, to keep on top of customers' experiences.

Re-engagement

We’ve noticed you’ve been distant lately

Email marketing automation gives you the power to focus on unengaged contacts at scale. Whether you’ve got an offer they can’t refuse, or you want to let them know how you’ve changed, they’re sure to come clicking back.

Marston's PLC, an independent pub retailing business, sent an email to contacts about its new website, to encourage them to re-engage with the brand and find out what's new.

Events

Smooth-running events – before, during and after

By creating a multichannel engagement program running from invitation through to follow-up, you can end up with invitees who are more likely to attend and engage at the event.

Macmillan Cancer Support used automation throughout its Brave the Shave campaign to keep participants informed and inspired.

Anniversary

Anniversary and birthday programs that keep on giving

Make your customers love you even more by remembering their birthday or account creation anniversary.

Big Green Smile gives customers who have a birthday a reason to celebrate, with an automated email offering a special gift.

Loyalty campaigns

Turn buyers into lifetime advocates

Using surveys and schemes to drive customer loyalty are part and parcel of the B2C retail industry. But in the B2B world, where sales cycles are notoriously long, email campaigns that drive retention are just as crucial.

Bristol International Airport uses email marketing automation as the mechanism to update and engage its reward scheme customers.

Multichannel

Extend your reach

Marketing automation has the power to do more than just trigger emails. You can make you and your business much more efficient, removing manual tasks and keeping your customers engaged across all channels. With dotmailer channel extensions you can:

Send SMS notifications

Generate contracts in your CRM

Create tasks for your sales team, like phone calls, in your CRM

Instruct your warehouse to restock a product

Up-to-the-minute insights

The 360° customer view every marketer's hungry for.

All engagements in one place

Everyone in your business can view both contact and account activity - including email engagements - in one place, thanks to the Dynamics Timeline.