New Cycling January 1972 - Shimano advert

This January 1972 advert marks the appearance of the historic Shimano Crane, Shimano’s first foray into quality derailleurs and a success that resonates to this day.

If you are going to test out a racing derailleur that aspires to a place in the Tour de France peleton, the best thing to do is to climb into your cowboy duds, sling your trusty guitar across your back, perch your best girl on your handlebars... and you’ll soon know if it shift well in a bunch sprint.