Description

When they pause or retreat, press home your attack and demand they do as you
say. If they attack back, turn this against them.

Example

Are you stupid. What kind of argument is that??

You're just taking the lazy person's way out. I should have
expected that.

You haven't been listening, have you? Why don't you just
agree so we can move on.

Discussion

While Ad
Hominem, a personal attack, often lacks any reasonable logic, it can cause a
fight or flight
emotional response that destabilizes the other person. With this mental
disruption and a continued attack, the person will typically turn towards
satisficing, doing
anything to stop your attack, including conceding to you.

This may seem cruel and unkind, yet it is surprisingly common. Criticism is
often used as a display of power
that implies superiority and suggests backing down before further, more
destructive power is used.

Criticize is the 17th of the 64 compliance-gaining strategies
described by Kellerman and Cole.