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How is your organization kicking off the new year? Are you hammering away at your annual marketing plan? Perhaps you’re course-correcting from a less-than-stellar performance from one of your KPIs. Maybe 2015 will be the year you’ll finally start content marketing. In any case, there are six steps you need to take, specific to search optimization, that will help you...

Like most things in Search Engine Optimization, you can always be trying and testing something in an attempt to get an edge on your competition in the search engine rankings. Two areas where SEOs commonly have room to improve are image search and page load speed. However, some effort and know-how in both areas is required, and chances are not...

Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts. If you have a website, chances are you have pages of...