Paprikaas Is Now Technicolor India

Technicolor (Euronext Paris 18453; NYSE: TCH), in line with its corporate rebranding efforts, and as a follow-up to its recent purchase of 100% ownership of Paprikaas, announced today that it has rebranded its Paprikaas animation studio to Technicolor India.

Paris (France) - Bangalore (India) - May 14, 2010 -Technicolor (Euronext Paris 18453; NYSE: TCH), in line with its corporate rebranding efforts, and as a follow-up to its recent purchase of 100% ownership of Paprikaas, announced today that it has rebranded its Paprikaas animation studio to Technicolor India.

Over the past year, Technicolor has significantly expanded its animation offering in India, while strengthening its long-standing relationships with DreamWorks Animation, Nickelodeon, Electronic Arts and other animation and gaming content creators. More recently, Technicolor has grown the Bangalore studio to include visual effects, as well as compression and authoring services. The studio has produced CG animation since 2001.

"India has emerged as the Asian destination of choice for animation. This enhances our India investments in Paprikaas over the past few years. We have aggregated and developed the best and the finest skill sets in the industry blending international and local artists," said Frederic Rose, CEO, Technicolor. "Our point of difference is that we have migrated the best practices, garnered through our connectivity with our global business partners. We plan to continue our aggressive growth path in India. Our facility is expanding to support both our core animation and gaming businesses, our visual effects offerings and our compression and authoring services."

Nickelodeon's new Kung Fu Panda TV series, produced for the worldwide broadcast market, and initially comprising 26 episodes, is currently being animated at Technicolor India. Nickelodeon and Technicolor have developed a strong production relationship based on the studio's CGI work on Penguins of Madagascar, rated the No. 1 kids' show on cable TV in the United States.

Biren Ghose, the studio's general manager, stated, "Consolidating further within Technicolor gives us greater scope and opportunity, while providing our artists from all over the country the opportunity to work on great projects with 'a-list' clientele."

About TechnicolorWith more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world's largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business. For more information: www.technicolor.com.