Liquid Highway, a specialty coffee company with locations across South Carolina, has been part of the Twitter community since early 2009. In that time, they have found a way to translate their Twitter presence into that of a fun-loving friend who is a delight to be around, who you look forward to hearing...

Social media is on the rise as a marketing channel, but to what end? I can now 'Become a Fan' of, follow the tweets of, and subscribe to any number of rss feeds from the companies/brands I enjoy. Does having a Twitter account with a river of tweets about products make me more...