Dior opens its biggest store in the world

Dior has opened its biggest flagship store in the world in Taiwan where it will sell the brand’s watch collection.

The watches will be sold alongside other Dior product categories at a 19,410sq ft boutique at the 101 shopping mall in the city of Taipei.

The new Dior store has been designed by Peter Marino, who also designed Louis Vuitton’s Etoile Maison in Rome. The Dior flagship clashes 17th Century design influences with modern architectural lines and each room of the interior of the store, which includes a private elevator and VIP room, has been decorated with contemporary art from the likes of Terence Koh and Lalanne Claude.

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Watches can be found on the first floor of the store on a level that has been dedicated to watches, fine jewellery, leather goods and handbags.

Dior released its annual results this month for the period to December 31 that showed its watch and jewellery division had posted a healthy year-on-year rise with sales in 2011 hitting €1.94 billion (£1.63bn), up from €985 million (£826.3m) in 2010.