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Customer surveys come in all shapes in sizes. Some websites pay
you to take them (the slimiest of web properties), while some
companies use them for truly thoughtful and meticulous feedback
and opinion gathering. But with the advent of cheap and easy
survey and social media tools, there has been an influx of
companies reaching out to their customers to get their customers
feedback. With so much surveying activity in motion, the question
has to be asked…are customers absolutely burnt out on surveying?

The folks at Zendesk have put out a visual study about
Opinion Burn Out. The results remained interesting
though, as it is estimated that American adults are invited to
take surveys 7 billion times each year, with 24% of respondents
indicating they were asked to take part in more surveys this year
than in previous years.

Most respondents complain about the general inconvenience that
surveys cause, including that they are often too busy, or the
survey is too long, and that surveys traditionally ask too many
personal questions. The visual study wasn't all critical, it
breaks down a series of potential ways to make your survey more
engaging. Some of the highlights include making your survey
shorter, offer incentives and use more engaging language. Here's
how customer survey interest breaks down: