Kid Cudi and Adidas Officially Announce Partnership

The collaboration was announced Saturday on posters plastered across New York City, Los Angeles, and Miami. Billboard reports, the posters display “a graphic that depicts a feminine half head with a burning moon inside and will be present on all upcoming Adidas x Kid Cudi product.”

According to a press release, the partnership will “provide a platform to share the positive impact that creativity can have in mental wellness through music, art, and design.”

This is not the first time the pair have collaborated. The rapper linked up Adidas and Foot Locker in 2018 for the TRESC run sneaker. The partnership was the launch of Asterisk Collective.