Would you hire the second best lawyer? Probably not.

The same goes for hiring a law firm SEO agency.

We believe in results, not false promises.
Other law firm SEO companies depend on sales jargon and large marketing budgets. Not Elite.

The May Firm

This California personal injury law firm is dominating in 7 different cities throughout the state, thanks to Elite Legal Marketing.

Recovered from Google penalty.

Ranking in 7 locations different cities throughout California.

Reached new record ofmonthly case intakes.

200%

Traffic increase from start of campaign.

6+

Featured in numerous local & national media outlets.

Search engine algorithms are always evolving, so is Elite.

We’ve been around since the early days of search engine marketing. We know it’s a constantly changing craft, and as such, we’re always learning and updating our strategy based on proven techniques that are presented in the expert SEO community. Dan Steiner and Brian Gomez, the founders of Elite Legal Marketing are both avid contributors at numerous marketing and search engine marketing publishers, which means we’re usually the first to know about search engine updates, and often times, have already written articles about them.

Elite Legal Marketing is not a large marketing agency, on purpose

We designed Elite to avoid all the common pitfalls of working with a larger agency. No confusing phone systems, ill-trained account managers, rotating
staff members, and usually, average service at best.

Here at Elite, we prefer to form close, long-term relationships with our clients, keeping a constant line of communication open at all times.
Our clients are never treated like “just another account.”

We believe the greatest form of flattery is through client referrals. Elite is around to this day because of our track record and reputation,
not our advertising budget.

Local SEO isn’t magic, it’s strategy.
Here’s what is really involved in local search…

Google My Business Optimization

Google Map can be tricky. A great Google Listing will help potential clients find your law firm more easily online. We’ve spent years studying all of the little things that go into an epic Google Listing. Through experience, we’ve also identified things that don’t help, or even harm your Google Listing. If you want to ensure your business shows up in Google’s Map 3-Pack, we’d love to help!

Citation Audit & Building

Your law firm should only have one, consistent online identity. It’s easy to create a mess, through business re-locations, phone number changes, and normal growth. But, if you want Google’s attention, you need to use the same NAP – Name, Address, Phone Number – everywhere you’re mentioned online. Patrolling the internet for inconsistent business information is time consuming. We use advanced software to help us quickly find errors, and then manually check thousands (yes, thousands) of citation websites.. Let us do the heavy-lifting, while you focus on running your law firm.

Website Optimization

We're some of the best technical SEO experts in the business. Why? Because we actually understand the technology behind every website. Where other law firm SEO agencies fall flat, we're able to come in and find problems that would otherwise go unnoticed. Our websites incorporate all the fancy technical stuff that you'll need to be successful in the eyes of Google, and other search engines. From under the hood, to the way your site looks and functions, it will be setup properly.

Link Building & Acquisition

Links from the right sites can help your website show up in Google’s search results and local map. But spammy links will get your site the wrong kind of attention – causing you to disappear. Our law firm SEO strategy is unparalleled in executing link-building strategies that get your site the attention of high-quality websites. We combine content marketing, publicity and local engagement to help you outperform the competition online. Once the basics are in place, your local SEO strategy needs quality links to deliver maximum ROI.

Reviews & Reputation Management

Your clients, and Google, pay a lot of attention to your online reviews. In fact, negative reviews can completely decimate even the best SEO strategy. Unfortunately, every business gets a negative review from time to time. Thankfully, the way that you handle a negative online review can actually help you win over new customers. Our agency knows how to help you keep negative reviews to a minimum, by driving genuine, positive reviews to all the right places. We help successful law firms maintain their online reputation with customers and Google – ensuring our SEO strategies deliver big results.

Local Paid Search

Paid search engine marketing and social ads can generate a massive surge in client intakes – if they’re created and managed properly. Our agency has helped clients effectively manage millions of dollars in ad spend. We know how to balance aggressive tactics with cost-saving execution. We help clients setup call tracking, conversion reporting and other tools to ensure you can carefully track and appreciate how powerful our ad campaigns are – while quickly identifying and stopping underperforming campaigns that are costing you money.

The Elite Difference
There’s a lot of law firm SEO agencies making promises to lawyers that they cannot keep.
Here are just a few examples of how we are different:

Process

Fulfilment

Link building

Transparency

Exclusivity

Results

Our battle tested formula has been built over 6+ years working exclusively with attorneys who compete in big cities and extremely competitive markets.

All of our staff is In house which means you get accountable professionals who deliver quality work.

We build the most high quality and authoritative links possible. We’ve scored our clients links from some of the top media outlets in the nation, including HuffingtonPost, Inc, American Bar Association (ABA), and many others. Simply put, we build links that pack a serious punch.

Monthly reports showing every task completed by us for your firm which we are happy to explain when needed so you can trust we are hard at work getting firm results.

We’ll never work with two competing law firms, so if your competition calls us, we tell them we can’t help

Our clients get the results they are looking for, within the reasonable time frame we set out from the beginning.

No link building at all or even worse, tired and lazy tactics like “We submit your site to over a 100 directories”.

No reporting at all or at best a keyword rankings report which tells you very little about the work being done.

“If you have money you can be our client!”, which means you really have no competitive advantage in the event you do get great results.

“If we give it another 3 months I think we should see some improvement.”

No proprietary processes, false promises, or lies.

Just honest, ethical work, done right.

Our Attorney SEO Process

1

Audit & Strategy

Upon engagement, the first tasks we perform are a website and back link audit to ensure we are building on bedrock rather than sand.

With the dozens of law firms we have worked with, every single one had some issue or challenge that made it unique. So rather than taking a cookie cutter approach for every client, we keep an open mind during this process to ensure we accurately diagnose your problems.

Once we have a clear picture of everything affecting your SEO we create a strategy that addresses your challenges and set some clear goals by which we can measure success.

2

Work On The Fundamentals

Like anything else, if you want to have success online there are some fundamentals you MUST have to be successful before you attempt advanced techniques. Upon launch of your campaign we go through a labor intensive 125 step setup process that makes sure those key components are in place.

Some of these fundamentals we address in the setup process are; your firm's Google listing, website page load speed, on page SEO, creating listings on every quality legal directory and ensuring analytics and conversion tracking are giving us reliable information.

Additionally, we create custom reports based on what's important to you and your campaign and schedule them as frequently as you would like to see them.

3

Execute With Precision & Purpose

Now the real work starts with your monthly SEO campaigns. Though they vary depending on your strategy and service level, every SEO Campaign consists of monthly link building and content that will help your clients to see you as a knowledgeable and credible source to come to when they have questions related to your expertise.

A key component to Elite's SEO services that we cannot stress enough, is the QUALITY of the links that we build for our clients. Link building is very time intensive, tedious and requires that you think outside of the box at all times which is why most SEO companies either do a poor job or pay for cheap links that can and will eventually hurt you.

4

Measure & Adjust

We'd be lying if we told you every campaign we launch immediately sees the projected results in expected time frame but what we can tell you and show you many examples of is our habit of taking weekly and even daily assessments of your campaigns progress and tweaking it to keep your ship sailing toward it's ultimate goal.

A habit many SEO professionals have is being over confident in their process and making adjustments too late. While we have supreme confidence in our strategies and tactics we also are humble in our approach to SEO and understand that it's really about results - namely, that if you aren't getting them, it's time to make an adjustment.

What do our clients think of us?

“Just an amazing top to bottom experience with Dan, Brian, and the team at Elite Legal Marketing. I can’t speak highly enough about both my experience working with them as well as the finished product of my firm’s website. The finished product is what most care about and it speaks for itself. Everything I hoped for in terms of what I wanted my website to portray they did so at a level beyond my expectations. It’s an amazing site and I couldn’t be happier with it. Just as important to me is what the experience working with their team was like. It was a pleasure. No other way to put it. Emails were promptly responded to. Phone calls returned. My ideas, concerns, thoughts, etc. were always taken seriously and ultimately reflected in the finished product. There’s nothing about my relationship with the team at Elite Legal Marketing that I would change. I consider myself lucky to have found them and look forward to working w/them in the years ahead.”

Gabriel Katzner

Katzner Law Group, PC - Attorney

“Wow! Dan and his crew takes care of business! We run a mid-sized law firm and had contacted other website companies. Across the board they upsold, overpromised and undelivered. We called Dan and he was responsive, gave a straightforward quote with timeline and COMPLETELY DELIVERED THE BEST WEBSITE OUR COMPANY HAS EVER HAD! After the site launched he even helped me with my emails and added a couple extra items to the site. I have had A LOT of compliments on the new site from customers and peers. I cannot recommend these guys enough. It was really nice to get the website and service that he delivered.”

Oliver Pelly

Phillips & Pelly - Managing Partner

“I’ve worked with Brian at Elite for over two years now. You expect any company you bring your business to to be honest, ethical, and to deliver on your expectations. What has set him apart from the numerous other marketing firms that I’ve encountered is that he has always been proactive about modifying our tactics ahead of the competition. He has never once tried to ‘sell’ me on a service, but is truly interested in helping our firm grow.”

Patrick Wandres

Wandres Law - Partner/Attorney

“Elite took over the SEO for my website and Brian and his team got right to work and I immediately saw an increase in performance over the months continued to see improvement. Its meant a lot to my practice and it means a lot to me. I work hard for my money and I appreciate when someone understands that and does their job and does it well.”

Andy Arnold

The Law Office of W. Andrew Arnold - Attorney

“One of the best marketing decisions I made in my practice was choosing to work with Elite Legal Marketing. After seeing the work they had done for other law firms I decided to turn to them. Before working with Elite, we had marginal success with advertising our practice on the internet. We had tried a few other internet lawyer marketing companies and picked up the occasional client but the business was never consistent. Within a few months of working with Elite, we started to generate new cases as a result of our high ranking on Google and Yahoo. I’d recommend them to any law firm.”

Cameron May

The May Firm - Case Manager

“The guys are Elite Legal Marketing are extremely talented in their field. I’ve gotten a number of compliments from fellow attorneys about my new website, and our search engine marketing campaign is already driving traffic. I’m happy to recommend Elite to anyone looking for an honest and straightforward legal web design and marketing company.”

Robert Hamparyan

Robert Hamparyan - Trial Lawyer

“The staff at Elite are hands down the most knowledgeable, talented and honest website design firm I have ever worked with. Finding a solid agency is very difficult and as a consumer/client it is very difficult to know who to choose. I would (and have) recommended Dan to fellow business associates that are looking for high quality design. One thing I really separates Elite from other agencies I have worked with is the level of transparency. You’ll know what was done and what you are paying for. I absolutely recommend Elite Legal Marketing.”

Robert May

The May Firm - Founder/Attorney

Experience Matters.

In addition to our services a key differentiator of Elite Legal Marketing is the principles on which we run Elite Legal Marketing:

Dan Steiner

Dan has been in the web design and digital marketing world since 12 years old. He's worked with hundreds of brands over the years, including fortune 500 companies, and some of the most successful lawyers in the nation. He's a regular contributor to some of the most respected marketing websites around, including Entrepreneur, Huffington Post, CIO, Content Marketing Institute, and dozens of others. Chances are, you've stumbled across one of his articles, or one of the websites he's designed at some point in time.

Brian Gomez

Brian is a highly experienced legal marketing professional who has helped numerous law firms reach the summit of highly competitive personal injury and family law markets and achieve the great financial success that comes with that ascent. Brian's greatest strengths are listening and troubleshooting the problems his clients face as evidenced by the many law firms he has helped overcome severe Google penalties. He's an active author at some of the leading marketing websites, such as Moz and Search Engine Journal.

Does this sound familiar?

The short answer is unless you're Tom Hagen and are no longer accepting clients, your firm's website could probably use some SEO services to get more of them. That being said, there are degrees of SEO. The more competitive the market you are trying to dominate, the more SEO work there is to be done to standout. Typically in our first conversation, we can give you a general assessment of what sort of resources you will need to allocate to your SEO to see dominant results.

Yes! Regardless of your practice area, there are people searching on their laptops, computers and smartphones every day for a qualified attorney to help them. As you know, so much goes into a client choosing you over your competition but if you're not appearing in the local results when people search for the legal help you provide, you are not even in the race. We will help make sure that's happening.

It all depends on how competitive your market is. We have smaller market clients who spend $800 a month on their SEO with us and do very well and we have clients that spend well over $10k a month to compete in extremely competitive markets. The key for you to understand is that our fees are not based arbitrarily on what we think we can charge but rather the amount of links we are building monthly, the quality of those links, the amount of content we are creating for your site and the level of support we are providing.

Absolutely! Our goal is to help your law firm in a way that is cost-efficient and effective. One of our founding partners can schedule a time to review your current performance online, and help shape your future legal marketing strategies. Let’s discuss your needs. We’ll customize a plan that makes sense based on your current marketing resources.

We guarantee concrete deliverables in terms of reports, links we build and content we produce for your site. We don't make any guarantees in terms of results because there are too many variables that are out of our control that make it impossible to make promises along the lines of of number of clients or rankings. That being said we give every client realistic expectations in terms of ranking within a given timeframe and in the rare event we fall short of those expectations, we will work like hell to remedy that shortcoming to make sure you are happy with our service.

This is one of if not THE most common question we get from single practitioner attorneys. If there was a way to get paid off the revenue our clients make as a result of our marketing efforts, we would make significantly more income (we know because we have explored this option!) but unfortunately we are not attorneys and cannot share legal fees. Because of that, there's really not a legal and ethical way to have a 'pay for results' arrangement with lawyers here in the U.S.

We’re experts at picking apart other people’s work. We’ll help you identify strengths and weaknesses. After we complete our audit, we’ll provide a comprehensive, easy-to-understand report. You’ll be able to confidently provide feedback to your current marketing partner.
And, if you’re ready to work with a more experienced agency that specializes in legal marketing, we’ll help you transition smoothly without risking damage to your current web properties.

The starting point for every law firm we work with is unique but generally speaking, you will see positive improvement in your rankings within 60 days. By your sixth month having us work on your SEO, you can expect to have a linear, easily distinguishable pattern of traffic and rankings increases that is impacting your case intakes.