“This is a no-excuses product. Some people say they won’t wear sunscreen becasue it feels greasy or it stings their eyes or because they don’t like the scent. This brush-on powder is invisible and odorless. It’s like you have nothing on. I would buy this to use on myself and my kids—it makes the sunscreen process painless.” –Katie Neitz, Articles Editor

As an international celebrity makeup artist for years, whose passion was -and still is, making women look beautiful, Susan Posnick was shocked to learn in her late 30’s, that a tiny spot on her forehead which looked a little peculiar, was actually skin cancer. Allergic to chemical sunscreens, the only thing the doctors could recommend for sun protection was thick, zinc oxide – the white ‘stuff’ lifeguards wear on their nose.

“I knew I needed to find a healthy way to protect my skin, and was keenly aware that other women were probably searching for the same thing. I began working on the development of a product that would provide natural sun protection, be portable for women on-the-go, and double as a foundation.” A huge project to tackle, but Susan was up to the challenge in order to help prevent skin cancer for others.

In 2002 Susan developed COLORFLO, the simple brush and go, all natural foundation that provides full spectrum UVA and UVB sun protection and flawless coverage, all in a self-dispensing-refillable brush.