Although online marketing can be wonderful, offline marketing still offers businesses a fantastic way to drive a direct call to action, or to navigate people to either a physical or virtual location.

My company, t:issue, is a smart new offline marketing business. We use uniquely designed pocket tissue packs as a low-cost, high-impact advertising platform. They're from PEFC-sponsored renewable forests too, so they're as green as they are gorgeous. A similar concept to free papers - give something away of value to sell advertising space. Only with a tissue pack, waste isn't an issue as the recipient keeps the pack (because everyone loves a freebie), meaning the message sticks, which means the results are surprising - up to 1400% ROI recorded so far.

I've been trading a year exactly, and to date clients include both companies large and small, from fellow startups, to large well-known organisations as well as medium-sized companies in the travel and pharma industries. And an ex-Masterchef winner.

I have a very cost-efficient virtual/outsourcing model, which means I'm afforded the ability to grow internationally through partnerships, while I concentrate on building the business in the UK through London-based partnerships. It's this low-risk, high-growth model that has made t:issue grow and thrive.