In a packed show, the pair discuss the announement by Johnston Press – owners of The Scotsman – that it intends to start experimenting with pay walls on six of its 300 UK newspaper titles.http://www.pressgazette.co.uk/story.asp?storycode=44700

As one success stories steps into well-deserved retirement, another rising star emerges. Scott and Shaun discuss the case of Hayley Parker, who made it from trainee reporter to newspaper editor in just three years.

The conversation then turns to the old question on journalistic practice – and whether it is right or relevant to include the age of someone who is the subject of an article.http://rss.holdthefrontpage.co.uk/news/091130hayley.shtml

Scott brings up another digital news breakthrough – with the launch of a new initiative to connect citizen journalists with the broadcasters and online news media which may use their footage. Both Scott and Shaun welcome the launch of YouTube Direct.http://mashable.com/2009/11/17/youtube-direct/

Another video development is highlighted by Shaun – the advent of “BubbleTweet” which allows Twitter fans to insert short video into their profiles.http://www.bubbletweet.com/

The QND hosts then introduce an interview with special guest JERRY WARD, the managing director of media monitoring specialist, Press Data.http://www.pressdata.co.uk/

After the interview, Scott and Shaun continue discussing an issue raised with Jerry Ward – whether a recent Facebook stunt by the Ikea store in Malmo, Sweden could be considered a success. The pair were surprised to find that a video related to the stunt had been pulled from YouTube by the creative agency involved.http://www.wikio.co.uk/video/2037356

Scott also introduced another Swedish-related success story – a highly engaging, entertaining and interactive video stunt to thank Swedes for paying their TV licensing fees.http://www.theviralmarketingblog.com/2009/11/thank-you-campaign-from-radiotjanst/http://www.tackfilm.se/en/

Shaun signed off by flagging up that blogger, social media commentator and journalism lecturer Paul Bradshaw will be among those making submissions to the Government’s Culture, Media and Sport committee on the future of the media.http://www.parliament.uk/parliamentary_committees/culture__media_and_sport.cfm