Lead ads are a more direct way to run lead generation campaigns on Facebook. They let users express interest your product or service by filling out a form with their details which enables you to follow up with them.

In a big week for Facebook, Mark Zuckerberg has posted that they are testing a new, more expressive Like button – they’re calling it ‘Reactions’. Initial testing is being carried out in Ireland and Spain before it is rolled out elsewhere.

A quarter of your website’s traffic will be gone in four seconds if your website doesn’t load in time. Guest blogger Rick Talavera of Singlehop explains how to ensure your website is running as fast as possible, and includes a handy infographic.