data science

Two years ago, we realized that the number of new Mixpanel users who were sending us events to track had dropped 10%. We did some digging and saw that the open rate of our welcome email had also gone down . . .

2017 was the year cryptocurrency went mainstream. Amid the growing pains, as digital currency empires rose and fell, Coinbase has stood up for stability and order. As Director of Data Science and Risk at Coinbase, Soups’ responsibility is to make . . .

Many of us have come to expect that our favorite retailers, personal finance apps, media outlets, and social media platforms will treat us like individuals, predicting our preferences and anticipating our needs. To deliver these personalized experiences – and avoid . . .

Given a list of destinations, what is the shortest possible route that a traveling salesman can take to reach all of them? Seems simple? This is known to computer scientists as the traveling salesman problem, and it’s NP-hard, which for . . .

Webster’s Dictionary defines trust as: “Confidence; a reliance or resting of the mind on the integrity, veracity, justice, friendship or other sound principle of another person,” or at least that’s what I say it does. There are factors that affect . . .

The aha moment is a mythic point in a product’s life when users stop being wary and start becoming addicted. In Facebook’s salad days, the company “figured out” that if they could compel users to make seven friends in 10 . . .

Even data teams as well-resourced as Fitbit have to choose wisely: Innovate everywhere and your customers may never notice. Choose a meaningful place to build every once in awhile and customers will feel the difference in your product.