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Scratch-And-Sniff Wallpaper Is A Thing, Because Why Not

One company is turning ordinary rooms into an iconic scene from Willy Wonka's chocolate factory.

Flavor Paper is a wallpaper company founded by Jon Sherman. It specializes in colorful patterned wall coverings that bring a vibrant energy to the space, but it's the company's new scratch-and-sniff wallpaper that might just be its most eyebrow-raising creation yet.

A post shared by Marissa (@risslovesthis) on Dec 14, 2016 at 4:11am PST

The wallpaper is designed to smell how it looks, just like Wonka's own wallpaper in Willy Wonka & the Chocolate Factory (but please don't lick the wall like in the movie. Flavor Paper's creations are purely scent-based). The bananas smell like bananas. The cherries smell like cherries. The citrus smells like... you get the picture.

The scented wallpapers come in the three aforementioned prints and a handful of colors to choose from. The idea stemmed from one of Flavor Paper's clients, the owner of Michael Angelo's Wonderland Beauty Parlor in New York, who was looking for inspiration and found scratch-and-sniff stickers.

Sherman said the wallpapers are made with a water-based adhesive with micro-encapsulated fragrance oils that are hand-applied to the paper. When you scratch the paper images, the capsules are popped and they release the fruity smell.
Designers and celebrities alike have used one of the three prints in their spaces. According to Delish, the Museum of Ice Cream in Miami, New York and Los Angeles installed the banana print in one of its rooms, fashion designer Tommy Hilfiger use all three prints in his mansion, and model and burlesque dancer Dita Von Teese ordered the cherry print for her home.

It's not only celebrities who have fawned over Flavor Paper's designs. Sherman told Delish that he estimates the company's wallpaper, scented and not, are currently in hundreds of restaurants across the U.S.

So if you're into a pop-art aesthetic and want to cut back on your Febreze budget, maybe look into investing in fruit-scented wallpaper.