360+ million in the US and Canada to see images of Ireland this autumn

Published on : Wednesday, May 25, 2016

A film crew from PBS in the United States captured footage in Northern Ireland recently, for an episode ofJoseph Rosendo’s Travelscope. They were here as guests of Tourism Ireland and Tourism NI.

Joseph Rosendo’s Travelscope is an Emmy Award-winning travel series, which has been airing on PBS (Public Broadcasting Service – the public TV network) in the US and Canada for some nine years. Joseph and his three-man crew filmed in Co Down, at Abernethy Butter and at Rademon Estate Distillery, the home of Shortcross Gin; and in Belfast, at St George’s Market, the Titanic Quarter and the Cathedral Quarter.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to invite the team behind Joe Rosendo’s Travelscope to come and film here. It’s an excellent opportunity to showcase Northern Ireland to a huge audience of more than 360 million viewers across the US and in Canada.

“TV and film are recognised as strong influencers on travellers everywhere, with up to 35% of people being impacted in their choice of destination by what they see on screen. Tourism Ireland regularly works with overseas TV and production companies to facilitate the making of travel and lifestyle programmes – to maximise the promotional opportunities of popular films and TV shows filmed on location here and get positive exposure for Northern Ireland around the world.”