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Thursday, 17 December 2015

Avon Perfectly Matte Lipstick review & swatches

In the lipstick world, MAC pretty much have it covered. Their matte lipsticks are rather amazing and provide a fantastically matte finish that a lot of other companies simply can’t reproduce, so for a company to boldly stand up and claim that their new lipstick is more matte than MAC deserves a bit of attention.

This is exactly what Avonare claiming with their brand new True Colour Perfectly Matte Lipstick. The whole advertising campaign appears to be based around being “more matte than MAC”, stating that they have ran tests and that the results are on their side. They are also only a fraction of the price, with MAC selling for £15-£15.50 and these will be starting off at £5.50 (and then increasing to £8).

Naturally then, I had to put this to the test. Today I have every shade from the new Avon Perfectly Matte Lipstick collection to show you (there are 15 in all) and I also have a matte finish MAC Lipstick in the shade Sin for comparison purposes. Are these lipsticks really more matte than MAC? Let’s find out.

Packaging

The packaging is pretty similar to other Avon lipsticks as in they come in a rectangular tube with rounded corners with the silver Avon logo around the middle, but this tube comes in a matte finish.

General Observations

To start off, there are a few observations about the collection as a whole that I wanted to discuss first.

All of the shades are quite creamy and make for easy application, but a couple are a bit patchy (see below). They're not drying, but the patchy ones almost make the lips look a bit dry.

I find the longevity to be pretty decent, but they are also removed easily too.

Red Supreme

Avon seem to be primarily pushing the shades Ravishing Rose and Coral Fever and I can see why. Their formulas are two of the best in the collection. However, I feel that the majority of others are right up there with them, such as Wild Cherry, Red Supreme, Splendidly Fuchsia, Superb Wine, Adoring Love, Vibrant Melon and Peach Flatters.

The nude/pale shades seem to be the downfall of this collection. If you want to choose one, I definitely suggest Au Naturale. Perfectly Nude and Posh Petal’s formulas just weren’t up to the same standard as a lot of the others which is a shame. The shades are nice, but they just don’t sit so well.

My personal favourites are Wild Cherry, Superb Wine and Red Supreme, but I can definitely see myself adding shades such as Adoring Love and Splendidly Fuchsia to my faves list come spring.

In regards to the comparison with MAC, I don't see them all as being necessarily more matte than MAC, but a fair few of them are about the same and a couple are indeed a bit more. However, let's not forget that MAC also have Retro Matte that is even more matte!

It is a bold claim that definitely sparked my interest and I'm sure that these lipsticks will sell well because of it when they are released in Campaign 5 (in the UK).

Most of these shades are definitely worth you trying out. They have fantastic lasting power and at such an affordable price, why not get a bunch!?

Avon's Perfectly Matte Lipstick will be available from Campaign 5 in the UK for £5.50 (and then increased to £8). I'll be updating as soon as it becomes available to purchase online.

UPDATE: You can now purchase the Avon Matte Lipstick collection at my Avon store (courier or parcel shop delivery only).

What are your thoughts on the new Avon Perfectly Matte Lipsticks? Are they more matte than MAC? What’s your favourite shade?
Let me know in the comments below!