New Belgium to Sell Beer in Florida

FORT COLLINS, CO—New Belgium Brewing Co. has signed agreements with seven distribution partners in Florida with plans to start selling beer in the state July 29. Gold Coast Distributing, JJ Taylor, Florida Distributing, Cone Distributing, Goldring Gulf, and Champion Brands are all Miller Coors houses while Daytona Beverage is in the AB network. New Belgium will roll 22-oz package of some of its core brands first—Fat Tire, Ranger, 1554—along with seasonal and Lips of Faith offerings in July. Draft and 12-oz package will follow 60 days later in September.
“Florida will be our 32nd state of distribution and it’s probably the one we’ve heard from most often about, ‘when are you all going get here?’” said New Belgium Florida Sales Director, Jeff Sipes. “A lot of us have friends and family in state so it’s a bit of a homecoming that way. We’re excited.”
New Belgium opened Alaska and Louisiana early this year.