Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.

Global SEO

Social SEO

Mobile SEO

Integration with web analytics tools

Agency Analytics

10.0

Screaming Frog

8.2

Multi-domain support

Agency Analytics

—

Screaming Frog

8.9

Pros

Agency Analytics

I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.

The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.

I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.

Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.

Cons

Agency Analytics

I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.

I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.

Likelihood to Renew

Agency Analytics

Screaming Frog

Screaming Frog 10.0

Based on 3 answers

The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it

Usability

Agency Analytics

Screaming Frog

Screaming Frog 6.9

Based on 2 answers

Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means

Support

Agency Analytics

Screaming Frog

Screaming Frog 10.0

Based on 1 answer

I have had very little issues with the software, most of which can be answered with the very extensive online documentation. However the few times I have had to ask for support, they have been nothing but helpful.

Alternatives Considered

Agency Analytics

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.

Screaming Frog

SEMRush is a much more robust tool for SEO. It wouldn't necessarily be fair to compare the two since SEMRush has many other features. However, Screaming Frog SEO Spider is able to turn out a much quicker report on the website's URL structure and makes it perfect for getting quick work done in terms of redirects.

Return on Investment

Agency Analytics

Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.

Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.