MSc Digital Marketing

Digital marketing is one of the fastest growing industries being explored by businesses to market their goods and services. Statista forecasts the overall digital marketing spending (US) to grow to $103.37 billion in 2019 from $57.29 billion in 2014, the whole digital marketing spectrum is growing exponentially, therefore, businesses are continuously looking for specialist advice.

Build your understanding of tactics online social media and digital marketing tactics, and specialise in digital domain to boost yourself into the digital world.

Our MSc Digital Marketing is designed to give you the skills and knowledge you need in a rapidly developing sector. The course will focus on advancing the digital skills you need to successfully market goods and services through various online channels, whilst helping you to stay up to date with trending issues, debates and tools in the marketing world.

Digital marketers are constantly required to be knowledgeable in areas such as mapping the customer journey, examining buyer behaviour, getting the most out of social media and ensuring they are calculating a return on investment on their campaigns and activity.

As you progress through the course, you will focus on a number of themes including building customer loyalty, providing superior customer service and conducting market research. You will learn new tactics and strategies combined with more traditional marketing techniques and how this can relate to the world of business.

Teaching

You will be taught through a mixture of lectures, seminars and workshops to enable you to grow your knowledge of the digital marketing world. In addition, you will also be expected to engage in independent study.

Technology Enhanced Learning (TED) is embedded throughout the course. Significant emphasis is placed on developing your ability to complete a Masters degree. As part of the induction process you will be made fully aware of the learning resources and support available to you. There will also be weekly academic support sessions designed to ease you into being a postgraduate student. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.

Standard Entry Requirements

A minimum of a 2;2 honours degree or equivalent, or substantial experience of working in a business organisation.

Alternatively, you may be eligible to join one of our Pre-Masters programmes. They're specifically designed for students who do not meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes you will be eligible to join one of our Masters programmes.

Our Northumbria University London Campus is run in partnership with QA Higher Education – a UK higher education provider. All of our programmes at the London Campus are validated by the University and taught by QA Higher Education and University staff.