There's a brief window where NFL football goes off to slumber following the NFL Draft -- it's actually a relief. But EA is all like, "Nah son Madden NFL 16 is coming on August 25 and you need a reason to look forward to that when we are not doling out screenshots and junk."

And what's the one mode that is always being updated -- and just so happens to make EA a lot of money? Well Ultimate Team of course! So in step "loyalty rewards" for Madden Ultimate Team.

Now this is something we've seen in some form or fashion in EA's Ultimate Team modes in the past, so in short you can earn rewards for MUT '16 by doing three things in MUT '15:

They're fine. I actually prefer an always connected experience.
I'd really prefer an offline way to play, but its not a bother.
I don't really like them, and am more reluctant to buy a game because of it.
I won't buy them. I want my games offline.