If you've ever received a notification and thought to yourself, "I really wish my phone would play some colorful and fun animation every time I get a message," then there's no doubt that Pops is the app for you.

Calling itself the "ringtone for the smartphone generation," Pops is an app that lets you customize notifications for certain apps, namely Gmail, SMS, Facebook, and Twitter, with full-screen animations. To get a better idea of what it's all about, here is a video showcasing most of its features: