Meet the new WineDirect

Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or

Before you go

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VIN65 is now

As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or

Twitter has emerged as the most efficient method to send a short message to the world and get engagement in return. The more people engage about a wine, the more they tend to buy, and that’s why Twitter has been such a boon to the wine industry.

It’s easy to whip up 140 characters for a tweet, and with conscious use of @ user names and # hashtags users can draw anyone into their conversation with one sentence. That ease is what makes Twitter perfect for the tasting room.

A typical day in a tasting room is punctuated with down time, after all the tourists leave, and by using that down time to send a few clever tweets, Twitter can help to call more customers in.

Since juicy stories unfold in a winery every day, the tweet material never ends. And with a photo attached the tweets are more likely to get retweets.

Here are some ideas and examples for tweets from the tasting room.

Shoutout

Use @ to tag the subjects of your rave. Then, hashtag #yourwinename to advise/congratulate/thank them about the wine they purchased.

Caveat

Tweets from the tasting room is an important thing to do, but it can also be dangerous in the wrong hands. Tweeters must be deemed Twitter-fluent before being given passwords to the winery account. Always be upbeat. Avoid the personal, the political or religious. Don’t tweet anything remotely offensive.