Meta

Doe Deere: Fashionista CEO

There’ve been many makeup brands that have come and gone. Many that just couldn’t hack the retail space due to stronger, more efficient competitors.

Then, you have “Lime Crime”, a fashionista brand that has been coming up through the years. Originally founded in 2008, the upstart brand headed by charismatic founder Doe Deere is going places fast. In addition to “Lime Crime”, Doe (originally born Xenia Vorotova) is also the head of Poppyangeloff, her fashion brand.

Doe is diversifying her makeup and fashion portfolio and consumers are taking note. The rise in popularity says much about her growing influence in the fashion industry.

Raised in Russia, she was poor as a child. But, she vowed that one day, she would move to the land of dreams, America. Her faith took her to the promised land when she was 17. That’s when Doe’s whole world changed. The possibilities were endless—and she knew it.

She and her family touched down in New York City—their new home . And, it couldn’t have fit her go-getter mentality any better. Doe flourished and succeeded in one of the biggest fashion markets in the world, the Big Apple. If you can make it here, you know the rest.

Needless to say, Doe’s brands have been growing exponentially in popularity with every passing. The cutthroat environment in NY did not deter her. Quite the opposite, they fueled the burning flame.

No more would she have to wait in line at the local church for free dinner. She was now making it on her own and excelling beyond her wildest expectations.

Doe’s modesty shines through as she credits her hard upbringing to making her the successful woman she is today. As her company grows in popularity, Doe continues to expand her vision of styling the world. Her story is an inspiration to young and old that no matter how hopeless it seems, there’s always a light at the end of the tunnel.