Business, international

The findings of a study that documented the views of chief financial officers about doing business in Eastern Europe in 1993 are updated based on a survey of United States senior financial officers in 2004. The survey reports that risk, as well as returns, are perceived as lower but financial executives still perceive inefficiencies and ineffectiveness in financial markets in Eastern Europe.

Brand equity and shareholder value

Article Abstract:

The link between brand equity, which is measured using the brand asset valuator (BAV) model, and shareholder value, which is measured using total shareholder return, earnings per share and the market-to-book ratio, is presented. Various indications are found that confirm the expected relationships, but a clear need is observed to develop reliable and valid indicators for shareholders value.

Portfolio interrelationships and financial performance in the context of European firms

Article Abstract:

Firm relatedness and its further relationship to accounting and market-based performance measures within a sample of European firms are investigated. The results confirm a positive and significant relationship between resource-based relatedness and firm performance for German, Swiss and Austrian multi-business firms.