Latvia's national airline calls it the "SeatBuddy" system, and it will offer passengers three "flight moods" from which to choose, reports The Montreal Gazette. According to an airline press release those are: "work" for those who want to get something done; "business talk" for those who want to network; and "relax" for those who don't want to deal with a chatty neighbor. Hobbies and interests will also be taken into account.

“We're the first in the world to offer this,'' air Baltic spokesman Janis Vanags, told News.com.au. He also mentioned that passengers would not be allowed to ban people from sitting with them.

Like a dating site, the free service collects passengers' information in a database, which generates a match without revealing any private data.