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Kingswood Oxford's Rachel Shechtman '95, an innovative New York City retailer, has been named to Fortune Magazine's "40 Under 40" list of "the most important young iconoclasts, risk-takers, and rule breakers in business."

Mark Zuckerberg, Marissa Mayer, CEO of Yahoo, and Kevin Systrom, CEO of Instagram are just a few of the others on the list.

Shechtman, an Avon native, is highly regarded in the retail industry, having consulted for TOMS shoes, Lincoln, and Kraft, among others. She founded her boutique, "Story," in the Chelsea neighborhood of Manhattan two years ago. The theme and merchandise in the shop changes every month or two, as she changes its "story."

"This TEDx-talking retail guru ... has earned a reputation for thinking outside the box when it comes to the future of shopping," according to Fortune. "Retail biggies like Nordstrom and CMOs of Fortune 500 companies have been checking it out to get her read on where retail is headed."