This week, Travis and Stewart are celebrating their sixth month of being partners in crime on VB Engage. That means this is episode 26, for the mathematicians out there.

In this episode, we interview Matt Asay, VP of mobile at Adobe Marketing Cloud. Asay (pronounced Ace-E), tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief, and how hard it is for web-focused businesses to make the move to mobile. We like horror stories, especially during Halloween week!

We also discuss Twitter’s latest news, including its earnings and user growth, and what this means for social advertising. Finally, we find out — thanks to Adobe’s annual online sales predictions report, which is always spookily accurate — exactly what this holiday season holds for retail marketers.

Also this week, our “hero image” features our second guest illustrator (her Fiverr name is MakeMeBark.)