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The Startup Equation

A Visual Guidebook for Building your Startup

"Turn your great idea into a viable business. This book leads you step by step through the decisions you need for the perfect startup. Identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling -- crafting a roadmap that fits you and your business. Expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, the authors provide a blueprint to understanding the startup economy. Including illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, this is a practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation"--Provided by publisher.