More Advertising for Your Morning Commute

Second Ave. Sagas reports the MTA is unveiling a "a fully wrapped Shuttle train sponsored by the History Channel" at Grand Central today. It's a first for the city, but the New York Daily News explains that this kind of thing has already been tried on Metro North trains; for example, "In an alcohol campaign, bar cars on Metro-North's New Haven line were decorated like a tropical tiki bar." This is one of the ways MTA is trying to address its $900 million budget shortfall while still supplying us with "street furniture." Also, the Authority is flooding cars with new see-something-say-something ads, including this one here with the cute bomb-sniffing dog.