Transcript for New Holiday Food Flavors Around the Corner: Christmas Flavored Pringles

Finally tonight, before you finalize that thanksgiving menu have you considered cocktails mixed with candy cane soda. Some pumpkin pie potato chips and red velvet chocolate milk. Darren rovell walked through for all the funky flavors that could end up on your plate. Reporter: It's that time of year where we're expected to embrace the sensory overload. And for those trying to catch our eye and get us to pull out our wallets, it's the annual festive dressing of the shelves with a lot on the line. So we decided to see what won us over on a trip to the supermarket. Not so successful in my opinion, although we should note we were forced to purchase it after i dipped my fingers in it. Next we stopped at the oreos, the winter packaging got us. Special winter or rio. A taste test confirmed it was in fact the same old oreo. The same. The packaging alone is often good enough to get us to buy. One recent study found that 76% of customers like seasonal packaging. Only 53% actually like special flavors. But the shopper we stopped weren't getting caught up in it all. Why? It's limited edition. Well, you give me a limited edition handbag, I'll buy it. A limited edition cookie? No. Reporter: Another tactic marketers are using? Shape. Because when I think of snowflakes, I think of ritz. I mean, is there anything these people don't think of? Everyday pringles have turned from salty to sweet, so too has your turkey, at least if you buy what bass kins robbins is selling. A turkey ice cream cake with caramel as the skin, and two cones stuffed in to resemble the turkey's leg. Yeah, we bought it! Darren rovell, abc news, new york. Looks pretty good. Thanks, darren.

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