For the campaign, which took place in October, all pizzas were served in bright pink boxes decorated with breast cancer awareness ribbons instead of the classic yellow boxes Hungry Howie's usually features. Hungry Howie's made a donation to the National Breast Cancer Foundation for every pizza purchased. The company also made a donation for every new Facebook fan, for every breast cancer story fans shared on its Facebook page, and for every tweet using the hashtag #lovehopepizza throughout October.

"The Love, Hope & Pizza campaign has gotten better and better every year, and we are thrilled to have once again surpassed our fundraising goal," said Jeff Rinke, vice president of marketing. "Hungry Howie's is so proud to donate $275,000 to the National Breast Cancer Foundation this year. We are committed to continuing this campaign in years to come."