Local mayors remind public: Beaches are open this weekend!

Eight local mayors representing beach towns from Manasquan to Asbury Park lined the Belmar Boardwalk Friday afternoon to inform the public that yes, in fact, the Jersey Shore is “open for business” this Labor Day weekend, despite the recent visit of Hurricane Irene.

The mayors united at the press conference, hosted by Rep. Frank Pallone, Jr. [D-6], in hopes of generating tourism and business during the last, unofficial weekend of the summer.

Belmar Mayor Matt Doherty told the crowd this weekend had the potential to bring as many as “100,000-plus” people to the beaches in the area.

“It is important for people to know that our beaches are back together, our boardwalks are in shape and our businesses are open and ready for tourists,” Mayor Doherty said. “Last Friday we were preparing for a hurricane and this Friday we are preparing for a busy Labor Day weekend.”

Mayor Doherty asked the public to support local businesses in the area that depend on this weekend’s revenue.

“These are all small businesses,” he said. “These are all family-owned and operated.”

After each mayor briefly spoke, all relaying the same message that their towns are “open,” Rep. Pallone made one final plea to the public.

“Here at the Jersey Shore we are open for business,” Mr. Pallone said. “The beaches are open, the party boats are out there, you can go fishing, you can go swimming, the restaurants are open … so please do come down.”

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