Microsoft to kill adCenter Analytics by end of year

Microsoft adCenter Analytics is set to go the way of the dodo. Microsoft …

It's not often that a product goes into a beta and never comes out, but that's exactly where Microsoft adCenter Analytics is headed. The Microsoft adCenter Analytics beta program has been closed, no additional invitations will be extended, and the service will remain available to current beta participants until December 31, 2009. After that date, all hosted services, data collection, and technical support will end, meaning that current beta users should download their historical data before the kill date. This page explains how to use the report export feature on Analytics.

The adCenter Analytics Blog has more details on the announcement, and also notes that it will be renamed "Insights & Analysis." The blog also makes sure to thank the beta testers that made the team realize their product wasn't going to make the cut:

"Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space. The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end-of-life plan, the beta was very much a success. It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs."