The U.K., Australia, Germany, Mexico, New Zealand, Mexico and Switzerland are among the 32 countries where the niche service is now available. It’s priced at about $5.50 a month (with a first-month free trial) and offers subscribers access to a library of wildlife and natural history content.

Love Nature content will be available to U.S. audiences via Smithsonian Earth, Smithsonian Networks’ OTT service.

In addition to the SVOD launch, Blue Skye will also be supporting the Love Nature brand via content published to LoveNature.com, Facebook, Twitter, YouTube and Instagram. The content will include behind-the-scenes production stills of the wildlife content featured on the service, short-form videos and news stories about the natural world.

Blue Skye is also shopping the Love Nature channel as a turnkey 4K linear channel for international territories. To feed the content pipeline for the brand, Love Nature is currently shooting in over 40 locations around the world, including Asia, Africa, Australia, the Middle East and South America. The brand has committed to producing and distributing over 200 hours of 4K and nature content annually.

The official launch of the Love Nature SVOD service comes about eight months after Blue Ant CEO Michael MacMillan revealed at the Banff World Media Festival the company would be launching a standalone OTT TV product in the U.K. Blue Skye, led by Jo Parkinson, is focused on developing and distributing a library of 4K natural history and wildlife content.