keith ehrlich / director

I’ve always been bothered by the the sexist trope in which women are posed suggestively to highlight a stereotypically “masculine” object of desire such as a car, motorcycle or a guitar. I was particularly amused by this series of ads in which a Portland-based Ducati dealer paired images of men from around their shop in contrast to their female model counterparts. I think it does a good job to point out just how absurd the cliche is.