Indepth Research Services is a capacity development and research services firm in Africa.

We offer research support and capacity development programmes to development institutions and professionals in Monitoring and Evaluation, Data Management and Analysis, Geographic Information Systems (GIS) and Remote Sensing.

Job Description

We are looking for Web and Social Media Marketers to work in our marketing department and be responsible for driving online marketing programmes.Purpose of the Job

Actively contribute to the management and up-keep of the IRES social media channels, including production, editing and maintenance of all content and copy alongside supporting and ensuring the delivery of all online projects associated with IRES marketing programme.Internet marketing

Main Responsibilities:

Design, development and delivery of multiple e-marketing tools including the IRES programme website, email, sms/text and social media broadcast platforms, online techniques and packages to support and ensure all IRES related marketing projects and campaigns have the maximum impact and generate positive public and media coverage.

Design, develop and update the IRES media platforms to support all marketing activities associated with delivery of the IRES Services.

Deploy social media in support of IRES Services, products, brands, and marketing programs

Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand. These include paid and other search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, e-newsletters

Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.

Track and measure online advertising programs; designing test strategies and be creative to optimize results to understand IRES‘s effectiveness in terms of social media penetration and impact of social media on IRES reputation and perceptions of leadership and relevance.

Act as the catalyst in moving IRES marketing into online and social media platforms

Serve as evangelist on social media, responsible for articulating social media plans across IRES and helping lead their implementation

Set targets and timelines for social media programs and key initiatives

Develop a set of best practices and devise recommended rules of engagement and use the social media and evangelization/education opportunities to share best practices and knowledge, helping to build social media capability at IRES

Support the design and development of various promotional and marketing campaigns, literature and materials aligned to customer requirements, in order to maximise the impact of all promotional materials produced.

Ensure that the corporate standards set for the production of online corporate, promotional and marketing material and brand utilisation are adhered to, and continually provide guidance and support to employees at all levels in this regard.

Proactively advise the Marketing Manager on new and changing marketing opportunities, and identify new and innovative e-marketing and promotional campaigns that will enhance the image of IRES and our relevant products and services.

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