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Appeared on: Monday, January 06, 2014
Sharp Introduces Quattron+ TVs

Sharp is bridging the gap between 4K TVs and HD versions with an in-between solution that's also priced in the middle.

Its new Quattron+ technology doubles the vertical resolution of a high-definition set by chopping the existing pixels in half. It also uses an algorithm to to double the horizontal resolution for everything but certain parts of an image.

The Quattron+ (Q+) technology further divides each color subpixel into upper and lower subpixels. Red, green, blue, and yellow subpixels on Quattron+ HDTVs have halves that can brighten or darken independently, which Sharp claims makes the picture sharper and more vivid than regular Quattron and conventional three-color-subpixel HDTVs.

According to Sharp, that gives its Quattron+ televisions 16 million subpixels, versus 8 million for its Quattron line and 6 million for HD. A 4K TV has 24 million subpixels.

Sharp will offer Quattron+ HDTVs in three sizes from 60 to 80 inches, and in two model lines. The UQ line will feature THX and THX 4K certification, and include 3D with two sets of glasses, Bluetooth support, and Sharp?s AquaMotion 960 motion processing. The SQ line will not be THX certified or have AquaMotion 960, and will only be available in 60- and 70-inch versions.

Full 4K HDTVs are also on the way from Sharp, in the company?s UD series. These 3,840-by-2,160 screens will also be THX 4K certified with four 4K/60-capable HDMI 2.0 ports. The UD series will only come in 60- and 70-inch versions. They will feature 3D support and use 120Hz panels with Sharp?s AquaMotion 240 motion processing.

The new 4K and Quattron+ HDTVs will ship this spring. The UD series will retail for $4,999.99 to $5,999.99, the UQ series will retail for $2,999.99 to $5,999.99, and the SQ series will retail for $2,299.99 to $3,999.99.