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Trade

Training

Trainings and seminars

We provide company owners and their employees with knowledge relevant for running business activities and important for working environment. It happens not only through publishing activities, but also through specialist seminars and trainings.

recognition of types of clients and proper establishing of contact with them

needs diagnosis

sale for few clients at the same moment

dealing with complaints and other stressful situations in a shop

ABC of Visual Merchandising

Purpose of the training: getting expertise in proper disposition of products in a shop to encourage purchase, creative management of a shop space.

Some of the matters:

space development of a sales point

arrangement of special expositions – arrangement of a shop-window

exhibition fitting and exhibition gadgets

use of light

POS materials

Fashion consultant

Purpose of training: advising clients on clothing purchase in reference to fashion trends.

Some of the matters:

where trends come from

fashion trends in upcoming seasons

multiseasonal trends (megatrends)

clothing offer of a shop in reference to fashion trends

Material science: Professional tradesman, how to sell more by knowing clothing inside out.

Purpose of the training: getting knowledge on properties of fabrics and knitted fabrics made from different raw materials, use of knowledge as a language of advantages in means of clothing use and upkeep.

Some of the matters:

types and structure of yarns

utility properties of yarns in reference to client’s advantages

properties of clothes made from fabrics and knitted fabrics, protection of clothing

Salesman – stylist, first part: color type

Purpose of the training: Professional consulting on color type oriented sales.

Some of the matters:

characteristics of colors

discovering your own color type

discovering clients’ color types

matching of clothing and accessories accordingly to color type

Salesman – stylist, second part: style and elegance

Purpose of the training: Consulting on clothing purchase accordingly to client’s style of life, individual physique.

Some of the matters:

differentiation and discovering of individual style of life and clothing style of clients

methods for effective camouflage of body imperfections

matching clothes with individual style and body built of a client

Business dress code

Purpose of the training: knowledge on creation of a business image through proper clothing.

Some of the matters:

rules of diplomatic protocol with reference to selection of clothes

influence of color on business recipient

case study of examples for male and female clothing

business casual in accordance with color analysis and silhouette styling

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