The Historic Main Street Merchants Association (HMSM) promotes all the life and beauty Chincoteague Island has to offer! We're a group of all types of merchants located in the Main Street area, who work together to create unique experiences and enhance your enjoyment of our island life. Merchants who are members offer opportunities for you to shop, enjoy great food, experience boat and land tours, be entertained, find a place to stay during your visit and/or enjoy one of our special weekend experiences. Weekend experiences include our annual scavenger hunts Death by Chocolate and Search for the Shamrocks, Shop the Dock at Robert Reed Park on the third Sunday of each month from April to October.

Purchase a brick for ​a loved one.​​You and your loved ones can be a part of historic Main Street by purchasing a brick for the path at Robert Reed Park. Memorial bricks are being sold at $100 for an engraved brick.