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REGISTERED LOBBYISTS HELP FLOTUS WITH DRINK-MORE-WATER PUSH: The White House is leaning on a number of industry groups — including registered lobbyists — for its latest health push. First lady Michelle Obama is launching her new Drink Up initiative at an event Thursday. According to the White House, the American Beverage Association and International Bottled Water Association are both promoting the effort. The IBWA spent $30,000 in the second quarter of 2013, while the ABA is a lobbying heavyweight that has spent $680,000 so far in 2013. IBWA retains Van Ness Feldman for lobbying services. Its in-house lobbyist, Dan Felton, was in the White House in January 2012 to meet with public engagement liaison Kyle Lierman. The American Beverage Association’s lobbyists have also been in to visit the White House — most recently in 2013, when Susan Neely met with White House assistant chef and Let’s Move Director Sam Kass.

ENVELOPE MAKERS INK K STREET HELP: The Envelope Manufacturers Association has signed on Morrissey Strategic Partners to work on issues related to paper government documents. Rafe Morrissey, who will work on the account, says a number of recent government policy changes have worked to eliminate the option of paper communication for important services like tax forms, Social Security checks and earnings statements, savings bonds and tax refund checks, causing major problems for people who lack Internet service. The trade association, which has been around since 1933, hopes to bring these issues to the attention of decision makers. It’s also promoting House Resolution 97 by Reps. Sean Duffy and Mike Michaud that supports preserving a paper option for such services for citizens who need it.

The trade association also retains Runyan Public Affairs, with whom it spent close to $100,000 in 2012 for the same issues.

Steven Aftergood, who works on government secrecy for the Federation of American Scientists, says that though he wasn’t aware of any major changes in rules on the subject, there’s an ongoing trend in government and elsewhere to diminish or eliminate reliance on hard-copy records, which critics in the paper industry call a "rush to digitize." The association also retains Runyan Public Affairs, with whom it spent close to $100,000 in 2012 for the same issues. The association and Morrissey Strategic Partners did not immediately respond to a request for comment.

GOOD THURSDAY AFTERNOON where it’s been 60 years to the day since Jacqueline Lee Bouvier was married to then-Sen. John F. Kennedy in Newport, R.I. They were first introduced at a dinner party in May 1952 — and less than a year and a half later they were wed at St. Mary's Church. They honeymooned in Acapulco, Mexico before settling into a home in McLean, Va. You know the rest. Send your lobbying news, gossip, tips and scoops to btau@politico.com. And keep up with PI on Twitter by following @ByronTau or @PoliticoPI.

SCALISE HOSTS MEET-AND-GREET: Rep. Steve Scalise (R-La.) hosted a Wednesday event with downtowners as part of the Republican Study Committee's outreach to the business and K Street community. Scalise, chairman of the RSC, held the event at the Shockey Scofield Solutions office on Capitol Hill. Reps. Jeff Denham (R-Calif.) and Markwayne Mullins (R-Okla.) were also in attendance. Downtowners from Mastercard, Boeing, Halliburton, Koch, General Dynamics, Honeywell, Northrop, API and others were in attendance.

PERLBERG TAKES THE REINS AT NAPEO: The National Association of Professional Employer Organizations elected Mark Perlberg as chairman. Perlberg, currently serving as the president and CEO of Oasis Outsourcing in West Palm Beach, Fla., succeeds Dale Hageman of Accord Human Resources. Perlberg was elected at NAPEO's annual meeting in San Antonio. The organization also released a new white paper: http://bit.ly/19LdQK6

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PUBLIC AFFAIRS COUNCIL OPENS BRUSSELS OFFICE: The Public Affairs Council, or PAC, has opened a European office in the European Union capital of Brussels. András Baneth — a veteran of both the EU Commission and the EU Parliament — will head up the office. Baneth is fluent in English, French, Spanish and Hungarian and will continue the council's work abroad.

K STREET TURNING OUT FOR MCCONNELL: More than half a dozen prominent K Streeters are hosting a fundraising dinner Sept. 26 for Senate Minority Leader Mitch McConnell's reelection effort. Former Rep. Bill Paxon; Smitty Davis and Geoff Verhoff of Akin Gump Strauss Hauer & Feld; former Rep. Phil Gramm and Mike Solon of US Policy Metrics; former Rep. Susan Moliari of Google; Maria Cino of Hewlett-Packard; and former Rep. Lauch Faircloth are all listed as hosts on the invite. Cost to attend: $5,200 for hosts; $2,600 to co-host; and $1,000 to attend.

MCHALE TO CONSULT FOR RAFAEL: Via POLITICO’s Leigh Munsil: Former Rep. Paul McHale has signed a contract to consult on behalf of Israeli defense firm Rafael Advanced Defense Systems’s U.S. wing. A former Democratic congressman from Pennsylvania who was assistant Defense secretary for homeland defense from 2003-2009, McHale is now president of the consulting firm Civil Support International. He officially signed a contract with Rafael USA in June and is providing counsel on defense, homeland security and disaster preparedness to the U.S. government on behalf of the firm.

POLL: MARKETPLACE FAIRNESS UNPOPULAR: A poll conducted for two conservative groups finds that most voters are opposed to the federal Internet sales tax legislation called the Marketplace Fairness Act. The results of July surveys for the National Taxpayers Union and R Street show that 57 percent of “likely” voters oppose changing the system for how states collect sales taxes from Internet purchases. One-third support it. Mercury, the public affairs firm that conducted the poll for the groups that oppose the Marketplace Fairness Act, found that majorities of suburban voters, women and independents oppose the measure. In a separate poll specifically of Republican voters, 66 percent opposed changing the system. The Marketplace Fairness Act cleared the Senate over the summer and now heads to the House. It has been the subject of a great deal of lobbying by retail industry groups including the National Retail Federation and retailers like Wal-Mart, Best Buy and others. See the poll here: http://bit.ly/18X1X1E. A story by POLITICO’s James Hohmann is here: http://politi.co/1b9wW0g

THE KOCHS' SECRET BANK: An Arlington, Va.-based conservative group, whose existence until now was unknown to almost everyone in politics, raised and spent $250 million in 2012 to shape political and policy debate nationwide. The group, Freedom Partners, and its president, Marc Short, serve as an outlet for the ideas and funds of the mysterious Koch brothers, cutting checks as large as $63 million to groups promoting conservative causes, according to an IRS document to be filed shortly. POLITICO’s Mike Allen and Jim VandeHei have more: http://politi.co/1aEWh34

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