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Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been writing frequently about the role content marketing plays in building visibility and value in the association publishing space. One of her consistent themes will sound familiar to for-profit publishers, as well: content marketing is getting harder.

Why do digital media startups attract investor capital at a time when traditional publishers are struggling in the market? The answer may be operational: traditional publishing workflows are typically built for a single purpose, making them difficult to adapt and scale.

Last week, I briefed a visiting delegation of Chinese publishers on recent U.S. trends in K-12 and higher-education publishing. Sponsored by Pace University’s M.S. in Publishing program, my presentation confirmed how much the industry has shifted toward services in the last five years. It also provided a better understanding of why private-equity funding is supporting startups in this sector.According to…

Toward the end of last week, Clay Shirky posted "Amazon, Publishers, and Readers", an essay on Medium. In it, he argues that the interests of readers are served when Amazon does what it does best (and, outside of its dispute with Hachette, what it does normally).As members of the publishing community, we've spent the better part of the last year…