INFOGRAPHIC: Game of Thrones Twitter Takeover

WINTER IS COMING!

In case you were hiding under a rock yesterday, you already know that the Game of Thrones Season 5 opener premiered on HBO last night. And when we say premiered, weʼre really saying ʻABSOLUTELY DOMINATED THE AIRWAVESʼ. Over 100 THOUSAND Tweets and over 504 MILLION people reached in just an hour by using #GameofThronesSeason5. Holy. Cowabunga.

DATA DOMINATES GAME OF THRONES

Using the magical powers of the Zoomph platform, we monitored the social activity of users on Twitter talking about the premiere, using the hashtag, #GameofThronesSeason5. Examining the audience breakdown and brand associates showcases who engaged and could empower Game of Thrones marketers in the future. Interested in learning the social data details? Take a look at the infographic below. You may be surprised at the analytics we uncovered.

ANALYTICS DEFINITIONS

Demographic Breakdown: All great marketers want to know who is talkng about their brand. The demographic breakdown shows just that. For Game of Thrones, youʼll see the gender, ethnicty and generational breakdown of the audience engaging with the brand on social. Predictive data like this is necessary for aligning marketing strategies. LEARN MORE

Associations: These analytics, powered by magical ninjas living in the Twitter-verse allow brands to discover who theyʼre connecting with. For @GameofThrones, this shows the top brands & shows they could pinpoint for additional advertising and partnership opportunities. Basically, a marketer’s dream come true.

Social Reach: Otherwise known as impressions, this number indicates just how many people saw and/or interacted with Game of Thrones & the trending topic, #GameofThronesSeason5 during the premiere. During the premiere. GOT reached over 600 million people on Twitter alone. For brands, this shows just how powerful social can be. Can you say ʻgoing viral?ʼ

ZPoints: The total number of influence surrounding this search, measured by the ZPoints algorithm (PS – 304.0K is A LOT). LEARN MORE ABOUT ZPOINTS.

Want MORE social media analytics? Follw us on Twitter @Zoomph. And stay close – we’re always on top of the latest & greatest trends.

“Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness. Armour yourself in it, and it will never be used to hurt you.” – George R.R. Martin, A Game of Thrones

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