Paul Finebaum coming back to Birmingham to kick off book tour on Aug. 4

Paul Finebaum is coming back to Birmingham to kick off the book tour for his upcoming "My Conference Can Beat Your Conference: Why the SEC Still Rules College Football."

Finebaum -- the former Birmingham radio personality whose show now originates out of Charlotte on ESPN Radio -- will launch his book tour on Monday, Aug. 4, at the Books-A-Million store in Colonial Brookwood Viillage, Books-A-Million announced today. The time has not been set.

"We are proud to be the first to launch the release of Finebaum's book in an area where the SEC is so dominant, and it's the perfect book to ignite the excitement of fans in anticipation of the new SEC Network," Jeff Skipper, vice president of marketing for Books-A-Million, said in a press release.

"There are so many fans who have been waiting for this kind of dynamic insight into the SEC, and we're looking forward to hosting this event."

Paul Finebaum's book comes out Aug. 5.

The kickoff event will feature "tailgate-style entertainment, food and music," according to the release. Finebaum will be available to sign copies of the book.

Publisher HarperCollins calls Finebaum's book "an all-access pass into the powerhouse teams and passionate fanbases of the legendary Southeastern Conference, from one of the most influential men in college football: ESPN's Paul Finebaum."

"There will be commentary on why the SEC is better than everyone else," Finebaum added. "It will certainly talk about the dominance of not only Alabama, but the conference. The (radio) show will be woven in and out of the book, featuring little vignettes on the callers."

Finebaum came to Tuscaloosa before the Alabama-LSU game last November to shoot the cover of the book, which will feature several callers familiar to listeners of his radio show.

"It's what sold the New York publishing community on this project. We met with 11 different publishers. They were all intrigued by the SEC, but even more intrigued by the devotion and the passion of the SEC fans through our radio show and through the folks that call in."