9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)

Strand

N. Marketing Career Cluster

Pathway

(4) Management & Entrepreneurship

By the end of grade

Content Statement

CPI#

Cumulative Progress Indicator (CPI)

12

Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.

9.4.12.N.(4).1

Communicate and apply interpersonal skills to manage a business.

9.4.12.N.(4).2

Apply promotional knowledge and skill to communicate information in order to achieve a desired outcome.

Systems:

Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

Key organizational systems impact organizational performance and the quality of products and services.

Understanding the global context of 21st-century industries and careers impacts business operations.

9.4.12.N.(4).3

Plan for organizational development and growth to facilitate business success.

Create safety and security plans to minimize loss and to maximize return.

9.4.12.N.(4).15

Resolve safety and security breaches to create a safe working environment and to minimize loss.

Ethics and Legal Responsibilities: Legal responsibilities, professional ethics, and codes of conduct affect management practices, business performance, and regulatory compliance, as well as the confidence of customers, business partners, and investors.

9.4.12.N.(4).16

Apply ethics and government regulations to protect the business.

Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.

9.4.12.N.(4).17

Analyze sales careers to determine interest.

9.4.12.N.(4).18

Compare individual abilities, interests, and attitudes with those associated with entrepreneurial success in order to determine compatibility.