Jump School

We’ve always believed that Motocross is one of the world’s most under-exposed sports. Those who’ve tried it are smitten for life.

We conceived and hosted ‘Jump School’, an event in Belgium that taught European lifestyle journalists how to ride a motocross bike. Within two days, media that had never sat on a motorbike before were performing their first jumps.

We photographed and filmed the event, creating a short form movie that was used both by the media and on free-to-air and social media channels.