Shown throughout Rio+20 at the NCM stand in Athletes Park, Rio de Janeiro.

Italian designer Mr. Daniele Gaspari has been declared the winner.

The competition called on professionals and non-professionals to create a newspaper ad that inspires others to preserve water, now and for future generations. Mr. Gaspari won the competition for his ad "Wasting water will kill the future" which shows a water gun held to the head of an infant. A jury of experts led by France's advertising guru, Mr. Jacques Séguéla chose the ad from more than 3,500 ads submitted to the competition from 45 European countries.

The first prize, the Nordic Council of Ministers Award and a 5,000 euro cash prize, was handed over to Mr. Gaspari at a ceremony in Copenhagen on 5 June, World Environment Day, by His Royal Highness the Crown Prince of Denmark.