Don’t you wish that you had a magic formula for marketing your small business? So do I … I have not found it yet but what I found is a successful marketing formula that you can use in your small business.

Goals

Goals provide direction. They are longer term and not necessarily measurable or tangible. You might call them “the big picture.”

Example of a marketing goal: Become the industry leader in the Miami market.

Objectives

Objectives are shorter term, they explain what needs to happen and be achieved in order to meet the goals. They should be Specific, Measurable, Attainable, Relevant and Time-bound (SMART).