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Insurer MSIG picks M&C Saatchi Singapore for regional remit

General insurer MSIG Holdings (Asia) has appointed M&C Saatchi Singapore as its creative agency. The objective of the appointment is to drive to drive MSIG’s brand presence and digital transformation across key markets. This includes Singapore, Malaysia, Indonesia, Vietnam, Thailand and Hong Kong.

In a press statement confirming the move, MSIG said that the agency was selected for its integrated capabilities including digital and social media. Moving forward, M&C Saatchi will work with MSIG to support new product launches and enhance its online communication channels. This is while ensuring regional consistency in brand and communications messaging.

The team has already launched MSIG UMax, a user-based motor insurance in Singapore, and revamped its online channels in some of the other markets.

“We are happy to partner with M&C Saatchi as they have shown a clear understanding of our business. We look forward to working closely together to bring the brand to the next level,” Rebecca Ang Lee, SVP, brand and communications and business excellence, MSIG Holdings (Asia) said.

“We look forward to partnering with MSIG on their brand building journey and launching many exciting initiatives in the region,” Tanuj Philip (pictured), founding partner and CEO of M&C Saatchi Singapore, said.