From the agency side, James Hurman, planning partner at Ogilvy Shanghai, McCann Japan EVP/director Dave McCaughan and Paul Rees-Jones, Clemenger BBDO Melbourne's executive planning director, will all help judge the prize. Rees-Jones recently took to the stage at the Asian Marketing Effectiveness Awards as his agency's 'Break-up' campaign for NAB took the ceremony's platinum award.

"But what unites our judges is years of experience working with Asian brands and Asian consumers in markets across the region. They'll be able to identify the strategic ideas that really make a difference."