Mobisodes, music widgets, news via RSS. It seems companies are clambouring over each other to turn once new online services into the latest micro equivalent. What can we expect from all these rapid developments and what’s the next thing to turn “micro”?

When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?