The International Communications Industries Association Inc hasannounced funds for a three-year, $1.2 million industry awarenesscampaign, branded "AVolution," to promote the contributions ofAudiovisual Solutions Providers (AVSPs) to the success of professionalcommunications and presentations. The awareness campaign will launch atInfoComm, May 31 to June 6, 2003, at the Orange County ConventionCenter in Orlando, Fla.

ICIA will conduct the AVolution campaign through its InternationalCommunications Industries Foundation (ICIF), a non-profit charitableand educational organization chartered to support the A/Vcommunications industry.

ICIA and ICIF representatives will contact broadcasters and videoprofessionals, among others, to demonstrate the practical and creativeuses of A/V technology.

"ICIA is active in 60 countries, and everywhere we go, we see newand exciting applications of A/V. Although the A/V industry isubiquitous, it’s often misunderstood and taken for granted," saidRandal A. Lemke, Ph.D., ICIA's executive director. "Through thiscampaign, we want to open customers’ eyes and ears to theimportance and necessity of A/V technology to modern communications,and to recognize the professionals who design and integrate permanentinstallations, as well as event systems that support meetings andconferences."