Cassina has enlisted Karl Lagerfeld to create a photo-series highlighting the history of the brand.Lagerfeld has a history of doing, well, whatever Karl Lagerfeld wants to do. So, why would he step out of his Chanel playhouse to do a photography project for a furniture company? Why not! His collaboration with Cassina is sure to be original and beautiful. Hey, if anyone can transform the feeling of a chair, it’s Lagerfeld.

This is not Lagerfeld’s first dip into the world of photography, he has won acclaim from The German Photo Society amongst others. He has also frequently shot ad campaigns for French fashion house Chanel. This photo-series will of course be a personal interpretation of Cassina’s past collections, including many famous designers and design land marks.

This short video helps explain Lagerfeld’s artistic process; he has discovered a way to create a stunning work of art while still keeping in mind his subject, furniture.