Well, Pepsi Japan has currently teamed up with Be@rbrick again.
For a limited time, they are giving away cell-phone straps of Be@rbrick bears in the image of Gundam with purchases of Pepsi NEX Zero Cola.

(Since the 30th anniversary of Gundam in 2009, there have been a number of Gundam tie-ins…such as the Gundam cell-phone.)

Another limited time only campaign that Pepsi Japan is currently offering is specially designed bottles of Pepsi NEX Cola with the “One Piece” manga characters on the label.

This is to help promote the new One Piece 3-D animated movie titled 「麦わらチェイス」 (“Sugiwara Chase”).