The conceit here is that the Nokia Lumia 920 is a far better phone for you because you can get it in many colors.

Yes, that appears to be it.

The iPhone 5 comes in that metallic gray color. And the Lumia 920 comes in canary yellow and lots of other happy hues.

Frankly, we all need happy hues in our lives.

Indeed, I expect both presidential candidates to reveal just how much colorful policy innovation they will introduce -- should we give them the power -- in tomorrow night's debate.

I am not entirely convinced that everyone is looking for a phone of many colors, though. There's something about bright colors that suggests cheap on occasion.

Every time I've held a Lumia phone, I've thought: "This looks nice. Well, except for this odd bright blue."

But it's a taste thing, and I'm sure many people covet a lovely bright blue phone, especially if they live in the almost permanent night that is Helsinki.

The minute the iPhone 5 came out, Nokia sent out a tweet that didn't mention color. Instead it suggested: "Lumia 920: Wireless charging, amazing camera, screen you can use with gloves on and much more. No, it doesn't take a genius. #switchtolumia."

Perhaps the company will now send out a tweet -- just in time for the colder months -- that you can match your Lumia 920 with your gloves. Which would be a rather fetching prospect.