Action Foundation.

PR launches - Action Hosting and 15 for 7.

Action Foundation is a North East based charity working to greatly improve the lives of asylum seekers, refugees and isolated people through a range of initiatives including housing projects and free language classes. The organisation helps thousands of people through its projects with support from over 100 volunteers.

The Brief.

r//evolution has worked with Action Foundation to help the charity raise their profile through effective Public Relations (PR) since 2016.

With little to no previous sustained media activity, the charity required engaging PR to help to launch it's latest programme – Action Hosting and encourage people to sign up to the scheme where they would offer up a spare room in their home to someone in need.

This was quickly followed by the launch of the 15 for 7 challenge where volunteers raise awareness by surviving on just £15 for an entire week (including food, healthcare and travel) – a reality for many of the UK's most vulnerable asylum seekers who cannot claim benefits or find work.