Pleasant River Soap

"Drawing from vintage inspirations and from the Pleasant River Soap Company products themselves, Pulp+Wire principal Taja Dockendorf and designer Sara Rosario crafted a “‘ye olde urban apothecary” aesthetic to reinvigorate the company’s soap and lip balm packaging. Each box allows the gorgeous, hand crafted soaps to peek through, engaging with the consumer, and features custom graphics that evoke the soap’s ingredients in a playful, cheeky manner. All packaging uses recycled papers, soy inks and wind-powered printing to complement Pleasant River’s all natural, certified animal cruelty-free products."

The packaging was designed to ship well when boxed and retailers have been exceptionally receptive to the new packaging, enabling Pleasant River to expand distribution and units sold almost immediately.

Brickhouse Soap

Brickhouse Soap by the Soap and Paper Factory is a line of natual, handcrafted soaps. These soaps come in interesting scents like Orange Blossom and Fig.

The packaging for this line of products is successful in communicating the boutique feel of the product, through the beautiful, gift-style packaging topped with hand applied ribbons and labels. What is unique to this line is the use of illustration and color. Each scent has it's own signature organic pattern and color combination. According to Brickhouse Soap's website "Each pattern and fragrance are created together." The pattern illustrations have a wonderful hand-drawn quality to them, contrasted with a bold, modern color palette. The color choices for the patterns are wonderfully creative, the choice of green, coral and brown for the Orange Blossom scent conveys the exuberence of the scent without being literally orange.

The Soap and Paper Factory also places a huge emphasis on being an earth friendly company, which includes both their products and packaging. All the packaging is crafted from recycled materials and designed to produce minimal waste or to be re-used in a meaningful way by the consumer. Amazingly, they have managed to not sacrifice an ounce of style to create an eco-friendly product and package.

West Elm Soap

LOVE these patterned packaging designs for West Elm Soap by Colene Blanchet. In an over digitized world, it is refreshing to see the hand of the artist in a design. More designs and patterns after the jump!

Underwearables Soap Bar

"Underwearables is an on-line closet of sensorial experiences, moments and occasions. It is a collection of soft separates that takes you a journey to past times and new places. A selection of memories and an exchange of future souvenirs. As an homage to a free-spirited life and insisting on living at your own pace, it is a room dedicated to presence and poetic moments. A collection with a certain kind of nostalgia mixed with a modern zest for adventure, that takes you out in the world and back home." This collection of soap bars from Underwearables encompasses all they stand for. It is feminine and delicate yet, bold and graphic. We are IN LOVE with the use of the black and white pattern in the wrapping paper - each element is abstract, yet descriptive to what the product is inside.

Wild Bounty

"New Zealand base, Wild Bounty brand launched in Hong Kong their first flagship store. Auckland agency Dow Design conceived and developed the Wild Bounty brand, packaging design, retail vision, website and all consumer touchpoints. With a client that was brand focussed from the outset, Wild Bounty is an example of a design-driven business solution. Wild Bounty’s business owners saw an opportunity to capitalise on New Zealand’s international image and growing reputation for natural health remedies, led by manuka honey and bee products."

'The fresh designs appeal to the high-end consumer and also differentiate the product from the typically dull and conservative design used for products in this space. Off-pack I also wanted to move away from the norm of clichéd and touristy ‘calendar’ images of New Zealand. This has been achieved with imagery of raw, lush environments to express the ‘naturalness’ of New Zealand and its ‘amazing biodiversity' '