In the effort to attract more customers, regional shopping malls are picking non-traditional tenants to bring more business.

It only makes sense with fewer department stores and big anchor retailers.

Irving Mall owner Simon Property Group said that it’s adding a 32,000-square-foot Fitness Connection to the regional center on Airport Freeway.

The fitness center will open this fall.

“This new concept will certainly complement the diverse mix of tenants at Irving Mall as well as increase the frequency and duration of our guests’ experience at the center,” says Liz Bath, director of marketing and business development.