Check out this interview with Carla where she talks about the brand's history, top moments in the product's evolution process, strategies and tips on how to keep your eyes on customersâ behavior and follow their interests. Click here to download the interview!

Learn how the world's most innovative brands have identified their most valuable customer, maximized all customer engagement channels and created a truly customer centric organization at our upcoming Loyalty World Brasil 2013. Plan ahead and do not miss it!