Digital Marketing: The Quantum Age Marketing

Internet being the most used tool of the Quantum Age extending constant evolutionary support towards Digital Marketing has made it the most popular form of marketing. The use of electronic devices and the Internet for marketing content has made its way to the top form of marketing because of the various strategies used to optimize content presentation. The fact that Internet users who go online everyday is increasing with a rapid rate has led to enhancements in Digital Marketing. Search Engine Optimization (SEO), Content Marketing, E-mail Marketing, Pay-Per-Click (PPC), Social Media Marketing, etc. are some of the major strategies that occur that enhance Digital Marketing.

Search Engine Optimization (SEO) stands as one of the main pillars of Digital Marketing. A website or content being able to rank higher in the Search Engine Result Pages (SERP), which in turn directs more organic traffic towards the website is termed as SEO. Websites, Blogs, Images are few forms of content that benefit from SEO. In a competitive world like the Quantum Age, everybody who puts up content on the Internet wishes to be ranked higher in the SERP but it depends on various factors like customer’s interest in the content, quality of the content, number of viewers for the content, demand of the content, etc. It is known that Google uses complex mathematical algorithms to understand what content the customer is in need of and ranks the similar kind of content according to that. There are methods that improve the rank of the content in SERP. Some of them include:

Indexing: Google uses
crawlers or bots to crawl across websites to get the user the pages that best
fits his/her search. While crawling websites the bots may crawl into other
websites which are indexed by the current website. This is referred to as
backlinking in general. Google maintains a directory to track the hierarchy of
websites it has crawled from the root website. The distance of a website from
its root website acts as one of the requirements for it to be ranked high in
SERP.

On-page SEO: As stated by
Bill Gates that “Content is King”, it is important for the content in any
website to be appropriate and legitimate. Factors like use of non-plagiarized
content, limited yet powerful keywords, headings in proper hierarchy,
expressive and attractive contents constitute the On-page SEO. As the term says
on-page which means what is there in the page is to be managed effectively.
Keywords play the major role as they are the words mostly searched in Google
and inclusion of them in the website’s content increases the chance of a
website to be ranked high in SERP.

Off-page SEO: Apart from the
content that is on the website there are some other attributes which help in
SEO. Domain Authority (DA) is one of them. Every website will be having a
Domain Authority [DA] based on its popularity and number of users. The ones
which have high popularity and usage will automatically have high DA. Being
referenced or indexed from a high DA website adds to SEO. Bounce Rate is
another factor that affects the rank because of the fast unavailability of the
website.

White Hat
& Black Hat SEO: Use of disapproved ways for SEO such as constant
spamming, plagiarized content, etc is termed as Black Hat SEO and use of decent
and acceptable techniques for SEO such as good content, limited use of
keywords, etc. is renowned as White-Hat SEO.

Based on the above principles some of the SEO techniques that can be used in
Digital Marketing are:

Improve User
Experience of the website: It is obvious that users do not want to visit a
website that takes time for loading the page and looks unsatisfactory with its
content. Increasing the page load speed with the well-designed website
architecture using the On-page SEO techniques will surely improve the user
experience of the website.

High Amount of
Do-follow Backlinks: As bots crawl only the Do-follow links in a
website, it is very important to gain legitimate Do-follow links from high DA
website by having deals with website owners or offering articles for their
sites with extremely good content.

➢
Optimize
Results for Voice Search: 50% of the searches conducted are in the form of
voice. The search string in voice searches are mostly in the natural language
form. Efficient Natural Language Processing (NLP) is required for the search to
be faster and website designed to handle voice searches as well.

Focus more on
Long-term keywords than on Short-term keywords: Since Long-term keywords
are formed by combination of Short-term of keywords, efficient handle of
Long-term keywords would automatically take care of the shorter ones.

Constantly
measure SEO performance: Reporting and analysis of SEO performance is very
important. It is done by comparing the performance of two websites, measure the
Domain Authority and bounce rate, etc. by using tools such as Google’s Data
Studio, which gives well-formatted analytics upon submission of URL of the
website.

To market a website or content is
important to reach right people at the right time. Internet is undoubtedly the
right place for marketing, as the number of people are using it. SEO in Marketing
is offered as courses as well because of its growing demand. Master of Business
Administration (MBA) in Digital Marketing provide students with the technical
support and digital knowledge necessary to market goods and services on the
internet.
Most of the MBA Colleges in Punjab are known for their
exceptional additions of courses related to the new trends.