Almost every shop in rural Africa stocks Coca-Cola, yet in those same areas children die of curable illnesses every day. One man decided to make Coca-Cola’s slogan a reality and show the people of Africa that life really does begin here.

ColaLife is no ordinary charity. The small UK entity has created a successful business plan and distribution model for its pioneering anti-diarrhoea kit in Zambia by learning from Coca-Cola and Johnson & Johnson. It has just distributed its 50,000th kit and has ambitions to replicate the model in at least three other countries.

Some people say there are 4 Ps of marketing, some say there are 5, and others still say there are 7 or even 8. But as far as I know Packaging isn’t on any of the lists. However, just recently the Design Museum announced that its 2013 award for Best Product was going to Kit Yamoyo, an anti-diarrhoea kit containing essential medicines and products that could play an important role in tackling the second biggest cause of death of children in low-income countries every year.

The design museum awarded the best product prize to The Kit Yamoyo medicine container for developing countries by ColaLife and PI Global. The kit, cleverly designed to fit between bottles of Coca-Cola when packed for transportation, is to be distributed across Zambia to help treat diarrhea, which ColaLife states is the second biggest killer of children in the developing world.