WRAPmail (WRAP) hires new Chief Technology Officer

FORT LAUDERDALE, Fla., Feb. 27, 2012 /PRNewswire/ -- WRAPmail (OTC: WRAP) has hired Greg Partin as our new CTO. Greg has over 15 years in the field of software development of enterprise systems. Fluent in multiple technologies such as .NET, HTML 5, Ajax, MVC, WCF, SQL, Web services and cloud-based architecture and design. Bachelor's degree in Computer Science from Bowling Green State University and a Master's degree in Computer Information Systems from Nova Southeastern University.

Mr. Partin has held numerous different leadership positions in several different internet-based companies and his last 7 years was spent at Ultimate Software in Weston, Florida.

Greg will oversee all our technology development both in-house and outsourced. Greg is already onboard full time.

The idea behind WRAPmail is to utilize the facts that almost everyone have websites (corporate and/or social network site) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee at www.wrapmail.com.

WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children

New Business model launched

We have just launched our new Business model which has 3 specific offerings and an Ad-revenue-share model similar to Google Adsense.

WRAPmail PRO: Our free shared solution available to anyone that now will have advertising from other WRAPmail clients incorporated. Not only is the solution free and the ads will not interfere with the WRAP (unless the user wants it to) but WRAPmail will share 25% of the Advertising revenue with the user IF they select to have 3rd party ads at all.

WRAPmail PRO+: Shared solution, $50/user/year. No 3rd party ads unless the client opts in to the Ad-revenue-share program. These users will be able to select the advertisers/ads they want displayed in or around their WRAPS.

WRAPmail Enterprise: Dedicated solution, $3,500/year plus $40/year per user. WRAPmail will host a dedicated Server for each Enterprise client and this solution has all the features of the shared solution plus a Campaign Module for sending email campaigns. There is no extra charge for using the campaign module and we believe there is a brand new market opportunity for WRAPmail with this solution with the heavy users of Newsletters and mass mailings. The major differentiator between WRAPmail and companies offering mass email solutions is the fact that WRAPmail emails get delivered without the Red X and message to download images in email clients. WRAPs also do not look like posters but rather like regular emails framed in images with embedded links.

With this new business model we have added a payment interface so it is easy to sign up with a credit card or upgrade from PRO to PRO+ the same way. We are leaving behind being free for everyone and entering our Revenue stage.

A number of users have already upgraded from PRO to PRO+ and we have signed our first Enterprise client under the new structure as previously announced.

WRAPmail is releasing a new model where users can advertise in other user's emails. The concept is a mix between similar models from Facebook and Google but the difference is our focus is email and not websites. An advertiser can have a free account and there's no usage requirement to become an advertiser. Advertisers simply create their ad in the WRAPmail Dashboard; pick City, State, Country and/or Industry of other users for placement of ads. Minimum rates (which users can increase for better placement) are $1 CPM (cost per 1,000 impressions) and $0.10 CPC (cost per click) and advertisers can set monthly budgets.

Ad-revenue-share program

WRAPmail will very soon launch its ad-revenue share program where users who opt in can make money with every regular email they send. The concept is similar to Google AdSense but where that program is focused on displaying ads on websites we focus on pushing ads out with regular emails.

Webmail

WRAPmail has released full webmail for all users. This means that users can send and receive their emails, using their existing email address, in the WRAPmail Dashboard. This will help users using aol, hotmail, gmail and yahoo or any other web-based email solution to utilize WRAPmail in a familiar environment.

Multi-language support

WRAPmail just released full compatibility with all languages including Chinese to be able to get a foothold in the very large Chinese market and also be compatible worldwide.

Further Tech team expansion

WRAPmail is increasing its tech team directed by Greg Partin and expect to add 1-2 new programmers monthly. We will also use independent contractors for part of our development and have just contracted with a firm to provide us with further enhancements to gmail, aol, yahoo and hotmail-users.

Safe Harbor StatementMatters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Although expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of WRAPmail, Inc. and are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with: the impact of economic, competitive, and other factors affecting WRAPmail, Inc. and its operations; its markets, products, and performance, and other factors detailed in reports filed by WRAPmail, Inc. with OTC Markets.