NBC | The Voice

THE VOICE 360

AUG 2014

To promote the return of “The Voice,” NBC & Kite & Lightning created “The Voice 360: Be the Coach” fan experience. Fans will get to sit in the famous coaches’ chair and via Oculus Rift virtual-reality, a complete 360° immersion will allow them to physically and virtually experience an entire “blind audition.” Fans will sit next to and interact with new season 7 coaches Gwen Stefani and Pharrell Williams, and returning coaches Adam Levine and Blake Shelton.