6 Tips for Increasing Your Hospital's Revenue

February 05, 2015 |
By
Kameron Jenkins

Want to drive more revenue to your hospital’s service lines? Start
by implementing a comprehensive internet marketing strategy.

You want to boost your hospital’s bottom line, but you may not know
where to start. We suggest looking to the most saturated marketplace of
our day – the internet. More than 80 percent of people search online
when looking for a good or service; that includes hospitals and physicians.
If you want to grow service line revenue, your hospital’s online
presence cannot be ignored.

1. Engage Your Community

To grow your hospital’s revenue, you need more patients. To get more
patients, those patients need to not only know about you, but trust you.
How can internet marketing help you engage your community? Through an
easy-to-find website that promotes your hospital, your physicians, and
all its good qualities, you can increase the community’s exposure
to your hospital, promoting engagement.

2. Build a Beautiful Website

First impressions matter, and that applies to the internet as well. When
potential patients arrive at your website, what do they see? Do they see
a professional organization with trusted physicians? Or do they see an
underwhelming, outdated hospital? Many hospitals are placing an emphasis
on new technology, putting them at the forefront of the medical industry.
Even if your hospital utilizes advanced technology, a visitor to your
old, outdated website might think just the opposite.

3. Create a Positive User Experience

A positive user experience can go a long way. When a new or prospective
patient visits your hospital, you want their experience to be one of ease,
comfort, and convenience. It’s the same online. If someone arrives
at your website and is confused and can’t find what they’re
looking for, chances are, they’ll leave. Make sure your website
is easy to navigate and promotes longer user visits.

4. Optimize Your Website for Search

A beautiful, easy to navigate website can only be effective when users
can find it. This is where search engine optimization comes into play.
This takes time, effort, and ongoing work to accomplish, but a properly
optimized website can help more potential patients find your hospital online.

5. Utilize Targeted Web Marketing Campaigns

Target exactly who you want with targeted web marketing, also known as
“paid advertising” or “pay per click.” This marketing
method allows you to advertise specific service lines and even specific
physicians so when your potential patients are searching online, they
find your website and contact your hospital.