TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: As NBA commissioner Adam Silver said in September, the way we watch pro sports on TV has barely changed over the past 30 years.

Don’t expect the same regularity over the next decade — or even the next few years.

I got a behind-the-scenes peek this week at the cloud technology Amazon used to stream Thursday Night Football games this season to 200 countries and on 600 different devices. This seems like just the beginning of a new trend: huge tech companies like Amazon inking lucrative deals with the top leagues as it becomes easier and cheaper to stream live sports over the internet — and while more people cancel their cable subscriptions. Read the full story here.

Highlights from the week in sports tech

More cloud-related sports news this week: Google Cloudinked a deal with the NCAA that is marketing focused, but will also allow the NCAA to upload more than 80 years of sports data across a number of different collegiate sports into its platform, where it wants to use Google’s machine-learning expertise to parse that data.

More fallout from the NFL ending its exclusive mobile streaming deal with Verizon: ESPNannounced a deal to stream Monday Night Football to smartphones, while NBCdid the same for Sunday Night Football.

What to watch this weekend: More NFL games with playoff implications — Seahawks vs. Cowboys at 1:25 p.m. PT on FOX is a big one; Falcons vs. Saints at 10 a.m. on FOX and Rams vs. TItans at 10 a.m. on FOX should be good. There are also two games on Christmas Day … Speaking of, there are five NBA games scheduled for Dec. 25, including Cavs vs. Warriors at noon on ABC … College football bowl season continues, with ranked teams facing off next week.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.