The project presents a study about motivation, one of the psychological aspects that take part in the sports field, specifically in football. It emphasizes the types of motivation, the theories, the factors that participate in motivation, the techniques used and also the role that the coach develops. The investigation studies three different masculine teams of football, which tries to know and analyse how the motivation influences the players and their participation in this sport. It concludes about the need of keep working with the motivation in each team in order to benefit a better implication of the players and an optimal atmosphere of work, and about the importance of new actions and techniques that keep in mind the motivation in two levels: individual and collective.