Unidotrak – Business Intelligence for your corporate website

On average less than 2% of visitors to your corporate website will interact in some way that identifies the visitor. That leaves about 98% of your visitors unidentified unless you have a website lead generation and anonymous visitor identification tool like Unidotrak on your side.

Would you like to identify those website visitors who are visiting your business website with more than a location and or IP Address?

Unidotrak is our tool that identifies businesses or organizations that are visiting your corporate website. It does not use cookies to identify individual users or visitors to your website from residential locations or identifiable mobile devices so it does not violate privacy laws or ethics.

What business client or customer is investigating your product or service? which competitors are snooping around your site?

Who is visiting your website? Why are they looking? Where are they coming from? These are not high-level questions…They are the questions that your sales staff and marketing team are looking to answer. Unidotrak can tell you which businesses are visiting, how often they visit, how long they view your pages, and more. We tell you what they are looking for and where they are coming from.

Many people ask: What is the difference between Unidotrak and Google Analytics? They are both great tools but do very different tasks. Google Analytics gives you statistics, but only Unidotrak identifies individual corporate visitors.

How many sales have slipped away because your team did not have the tools to identify those anonymous website visitors that showed real interest in your product but didn’t fill out a form while on your site?

For a surprisingly low cost accessible even to small businesses, government agencies on tight budgets, and non-profit organizations with scarce resources, you can own those leads. There are no per lead markups at Unidotrak.

Contact us for a two week free trial with no obligation so that you understand how easy it is to experience the power of anonymous website visitor identification can have for your sales team.

Avoid the “Proposal Gone Cold”

You spend a massive amount of time, money, and energy creating the perfect deal, only to have your contact disappear after the pitch. Why?

Often, these contacts naturally begin a silent follow up to the proposal. They will visit your website to review your information, or they will read whitepapers, etc. to look for data to validate your company and your plan.

Unidotrak helps you close that communication gap. We will inform you when those formerly anonymous visitors have returned to your website allowing you take immediate action with a perfectly timed follow-up email or phone call.

How many of your cold proposals have you lost? Would the knowledge that those contacts who seemed to disappear were visiting your website everyday help in closing the deal?

The Perfectly Timed Phone Call

Prospecting is hard work but selling to interested buyers is much easier. Usually, business purchasers of a product or service will do web research before contacting potential suppliers or providers. If you can identify active buyers before they have begun to contact you (or your competitors) you can be proactive and contact them, potentially closing the deal before the prospect even contacts competitors or alternatives.
In today’s online-first world, being able to identify interested visitors before your competitors can make all the difference in a sale made or a sale missed. Identify these visitors with Unidotrak and you can make a perfectly timed phone call to those unidentified visitors allowing you to take the advantage over your competition. You can now engage in the sale earlier, build on the relationships longer, and close more sales.

Unidotrak does not charge per lead identified, and you own your gathered data.

Market Segmentation

Marketing is, beyond a doubt, complicated and getting more so every day. PPC, SEO, email, landing pages, events and social media all drive people to evaluate your products and services. Have you stopped to determine if you are attracting the right industries? With Unidotrak, you can gain a better understanding of companies evaluating your products and services. Knowing which marketing plans – social media marketing, banner ads, etc. – are bringing the most clicks and conversions can help drive a more effective marketing plan.

Marketing is expensive. Knowing what is working and what is not can make a huge difference in your marketing bottom line. Not to mention that your sales team will thank you for attracting better leads that convert more easily.

Would you like to streamline your marketing plan and spend your marketing budget more effectively?

Email Tracking

Do you know what happens after you click send? With the Unidotrak Email Tracking tool, you will get both a desktop and an email notification as soon as the prospect opens your email as well as website link tagging. This notification includes location, open date and time, total opens, and time to open. With this feature, your team will spend less time prospecting the wrong leads and more time closing the right deals. Easy integration is included for all the popular email campaign platforms such as Mailchimp, Constant Contact, etc. Unidotrak allows you to tag visitors directly from your email campaigns to record future visits, even months down the road. This feature is easy to set up and easy to use with our Email Campaign Link Builder.

Form Capture

The Unidotrak Form Capture component lets you integrate your website forms and import them directly into your CRM. One less step! This must-have feature is so quick and easy to set up with our Forms Capture Configuration page from your Unidotrak dashboard. All you have to know is the URL that your form is located on, we do the rest.

Integration

Unidotrak also allows you to automate tasks and share data among multiple web applications that your business currently uses. Unidotrak allows you to seamlessly integrate with not only our current list of cutting-edge apps but also with hundreds more. You can connect your Unidotrak lead generation results with more than 750 popular applications, including your own custom applications that can use standard API interfaces such as Zapier

Analytics

The Unidotrak website visitor analytics package combines all the data received from your website in one place with no need to aggregate data from various providers to get the full picture. Our analytics data goes beyond stats like performance, main sources, and landing pages. We give you more detailed information about First Time vs. Return visitors, Unique visitors by device, and more!

Contact us if you are interested and we will set up a free trial with no obligation. Use the form below.