Overdevelopment, Overpopulation, Overshoot

In 2015, OVER became an international media sensation. Featuring over 200 heart-wrenching images, the powerful book brings stark attention to the growing crisis posed by overdevelopment, human population size and growth.

Advance copies of the large format coffee-table photo-thriller were released in February 2015 and the book was commercially launched in March 2015. That spring and summer, media outlets in 47 countries produced over 250 unique articles about OVER, most of them featuring photographs directly from the book. The combined total circulation of these media outlets was over 1 billion.

On April 1, 2015, The Guardian ran a photo spread (“Overpopulation, overconsumption – in pictures“) which resulted in over 3 million page views, 650,000+ Facebook shares, and over 8,700 Tweets and re-Tweets. Tom Butler, editor of OVER, appeared on the BBC show Impact for a live 5-minute interview on April 6th. Ashton Kutcher, the American actor, producer and investor posted our content on his Facebook page on April 16th, which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.

OVER was the featured advocacy tool of the Global Population Speak Out campaign – an international network of environmental, human health, and human rights activists advocating for global population stabilization as a contributing solution to many of today’s most pressing ecological and social challenges.

Speak Out used a crowd-sourced distribution strategy to increase activism. Interested individuals and organizations submitted requests for one or more free books to help boost their population and sustainability activism and public engagement.

Here’s a partial list of the media coverage:

Highlights

Buzzfeed
Fast Company
Mashable
Mic
Reuters US News
The Daily Beast
The Guardian
The Huffington Post
The New York Times
The Washington Post
Yahoo! News