A Zynga Board Member BOUGHT $560,000 Worth Of Zynga Stock Last Week

The stock is now trading around $2.14, so Siminoff is already out money, as the stock continues to decline.

But as DividendChannel.com's editors put it, "There’s an old saying on Wall Street about insider buying: there are many possible reasons to sell a stock, but only one reason to buy." And that's that she expects to make money in the long run.

Siminoff's purchase was planned in advance as part of her 10b5-1 trading plan, a measure directors and executives of companies normally take to comply with SEC regulations around insider trading.