Why: Under the creative direction of Neville Wakefield, the uber curator luring high-caliber artists to revive a brand that perhaps peaked in the ’70s, Phillips installed his first sculpture in 18 years–a blacked-out 1972 Dodge Charger tilted at a racetrack angle–alongside the road in Marfa, TX. “It’s already provoked the art establishment in Marfa, even though it wasn’t intentional,” said Playboy CEO Scott Flanders. “Playboy doesn’t have to do much more than show up to be provocative.”