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SUNDAY"Once Upon a Time" — C+(Modern fairy tale; Oct. 23 on ABC)Starring: Ginnifer Goodwin, Jennifer Morrison, Lana ParrillaConcept: Morrison's 10-year-old son, whom she'd given up for adoption, finds her and takes her to a Maine town called Storybrooke, where people who were once fairy tale characters live. They've been robbed of happy endings, and their memories. Meanwhile, we flash back to their familiar tales.Am I hooked? From a pair of "Lost" producers, this is a love-or-hate proposition, and I mostly hated. The ambition is impressive, as it asks us to imagine Goodwin's Snow White and Parrilla's Evil Queen as moderns. But Morrison is a wooden lead, and the back stories — a random collection of fairy tales — don't promise to surprise.Alternate title: "Rumpel-stilted-skin"