Demand for data catalogs continues to grow as more and more enterprises look to establish broad-based data literacy, embrace a customer data culture, and create the foundation for cultural change with the understanding of how hard it is for people to use data today.

– Satyen Sangani, CEO, Alation

“Enterprises are leveraging the Alation Data Catalog to drive their teams to use data in every part of their business. GoDaddy is making the cultural shift from a developer-led community to a customer-first company; Munich Re is driving the economic engine of green energy with new re-insurance products; and Pfizer is discovering new, innovative drug applications. Our customers are driving innovation because their employees have access to data they previously could not find or make sense of,” said Satyen Sangani, CEO of Alation. “Demand for data catalogs continues to grow as more and more enterprises look to establish broad-based data literacy, embrace a customer data culture, and create the foundation for cultural change with the understanding of how hard it is for people to use data today.”

While enterprises recognize the importance of adopting self-service analytics, they often fail to realize the value from those efforts. In a recent survey of executives from NewVantage Partners, 92% of respondents reported that they are increasing the pace of investment in big data and artificial intelligence (AI), but less than half (47%) say they are competing on data and analytics; only 31% say they have created a data-driven organization and only 28% say they have forged a data culture. The Alation Data Catalog acts as a catalyst for successful self-service analytics, closing the gap between data and analytics and business impact by combining machine learning and human curation to increase analyst productivity, promote agile governance, and support customer-first innovation.

“A customer-centric approach to data and analytics is at the heart of Syngenta’s digital strategy, and our new data catalog has potential to impact across the value chain, from increasing the speed of R&D innovation through to faster, better informed decision making for us and our customers,” said Elisabeth Mangold, head of data stewardship, data and analytics at Syngenta. “The catalog allows us to take our data strategy to the next level, using it to its full potential across every part of our business, delivering better grower outcomes and increased value to our customers.”

The companies that are successful at creating a customer data culture are changing the way they think and use data. To do so, they are following some key principles, including adopting a scientific mindset where ideas move from observations to hypothesis to theories to laws of business, and embracing automated intelligence so people can spend less time on manual tasks and more time thinking creatively and finding insights. Read more about how companies are implementing a customer data culture with the Alation Data Catalog as the foundation for accessibility, collaboration, and trust here.

About Alation

Alation, the data catalog company, is building a data-fluent world by changing the way people find, understand and trust data. The first to bring a data catalog to market, Alation combines machine learning and human collaboration to bring confidence to data-driven decisions. More than 100 organizations, including the City of San Diego, eBay, Munich Re and Pfizer, leverage the Alation Data Catalog. Headquartered in Silicon Valley, Alation is funded by Costanoa Ventures, DCVC (Data Collective), Harmony Partners, Icon Ventures, Salesforce Ventures, and Sapphire Ventures. For more information, visit alation.com.