A Korean pop idol singer Samuel was recently appointed as the
first PR Ambassador of Kmall24, an online platform run by the Korea International
Trade Association.

Kmall24 is an online shopping mall for overseas consumers’ direct purchase of Korean products and consumers from more than 70
countries access Kmall24 every year.

Samuel will actively carry out PR activities starting with an
interview and filming on 8thso
that the K-wave fans around the world can learn about the quality products of
Korean companies through Kmall24.

Samuel has become a star via a famous
audition show in Korea and is one of a few Korean stars who have more than one
million followers respectively in Instagram and Weibo, which are the most
popular social media in English and Chinese. Recently he has won the final in
the China Web Entertainment Competition.

Samuel said, "Kmall24 and I have similarities. Kmall24
advertises excellent products of Korea to all over the world and I let the
world know the charming Korean popular culture." He also expressed, “I feel grave responsibility l as the first PR ambassador of KMall24
and I will do my best.”

Shin Sun-young, the head of B2C
Service Department of the Korea International Trade Association, said, “In reality, it is difficult for inexperienced online exporters to
concentrate on overseas marketing needs as they lack dedicated personnel.” She stressed, “We will advertise the high
quality Korean products and achieve good results with the well-recognized
K-wave stars abroad and an online platform Kmall24.”