Personalize the shopper experience to boost sales.

Tap into unique integrated insights, and improve collaboration and joint business planning between retailers and manufacturers.

What are the best ways to increase shopper engagement and loyalty across stores and categories?

How do I optimize my campaigns for better sales results?

How can I work more collaboratively with my supplier partners?

IRI helps retailers tap into critical touch points along the shopper journey, as well as form more collaborative relationships with suppliers to personalize offers and optimize marketing campaigns as they happen.