Platform Five: This week’s most important social media changes (edition 164)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Videos can finally be scheduled to business Instagram accounts, TweetDeck now supports tweets with video and multiple images and Facebook is adding CTA stickers to Stories.

Let’s take a look at these changes in more detail.

Business’ can finally schedule videos to Instagram

Social media managers started the new year with a Christmas present from Instagram. Third party platforms have finally been granted access to publish videos on Instagram, this means they can be scheduled like any other single image post.

Twitter announces scheduling upgrade for TweetDeck

Twitter has announced this week that TweetDeck has received an upgrade. The app will now support the scheduling of tweets with videos or multiple images. A lot of the more popular social management platforms already have this ability.

Facebook adds new CTA stickers to Stories

Facebook Stories didn’t take off as quickly as one might’ve expected given the popularity of the feature on Instagram. In an attempt to encourage more business’ to use Stories, Facebook has added CTA stickers to Stories which may help make stories more effective.

You can now simultaneously post to multiple accounts on Instagram

Instagram is in the process of rolling out a new feature that will allow users to post to multiple accounts at the same time. The feature will only be available to iOS users for the time being but will save social media managers a lot of time.

Facebook will now be preinstalled on some Android smartphones

In a surprising move, Facebook has brokered a number of deals that to have the Facebook app preinstalled on select Android devices. Early reports state that the app can be disabled but cannot be deleted from the devices.