Free Arts NYC Celebrates the A to Z Project

Last night Free Arts NYC kicked off their rebranding with a party atop the Hearst Tower, alongside Harper's Bazaar. The non-profit, which helps to provide underserved children with educational arts and mentoring, commissioned the help of artists, designers and the like to design a letter of the alphabet—which was then translated into their new logo and website. See all the New York notables who came to see their designs up for auction.