Oracle Modern Best Practice—List Import to Prospect

List Import to Prospect

The big data and analytic capabilities built into modern marketing best practices enable you to better understand your customers. Enhance your customer data by gathering and merging records to build the perfect list. Analyze customer data to determine missing records or out-of-date information. Securely import customer data from external sources. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.