Autos: Chrysler Fights Back

In a move so unconventional that it left
Detroit openmouthed. the Chrysler Corp. last week announced its plans
to introduce a "new" Dodge next monthspang in the midst of the 1962
model year. Normally, the introduction of a new car model requires
extensive retooling, which is far too costly and too time-consuming to
do more than once a year. But Chrysler will turn the trick by an
ingenious bit of hybridization. The new Dodge, which has been
christened the "Custom 880" and which will be larger than any current
Dodge model, is to be built on the chassis of...