Cheney, the daughter of former Vice President Dick Cheney, sent a letter to GOP colleagues on Wednesday morning making her case for the job. She said Republicans need to improve and “modernize” their messaging, and “own the daily news cycles.”

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“Although the 115th Congress has been one of the most productive in history, our message isn’t breaking through. Despite the tremendous success of the Trump economy, tax cuts, historic regulatory reform, and crucial efforts to begin rebuilding our military and restoring American strength and power, we will be in the minority in the 116th Congress. For us to prevail in this new environment, we must fundamentally overhaul and modernize our House GOP communications operation,” Cheney wrote her colleagues.

“We need to be able to drive our message across all platforms. We need to own the daily news cycles. We need to lead and win the messaging wars,” she added. “Too often we have found ourselves playing catch up without access to useful information, and we have not been on offense. Constantly playing defense in the battle of communications is a recipe for failure.”

“Every member of our conference must be armed and ready to go on offense,” she said. “We must also have an effective rapid response operation — deploying immediate rebuttals and prebuttals to the Democrats’ false claims.”