The Best Channels for Capturing Leads, with Alex Berman.

Episode 88:

Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place.

Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine.

What you’ll learn about in this episode:

The massive opportunity outbound marketing provides for agencies

How to know if your marketing strategy is the right marketing strategy

What to measure with your tracking software to make sure your leads are working

The best channels for capturing leads

Tailoring cold calls to the target

Why cold emails need to be short and to the point

Partnering with other agencies to take on overflow work/give away your overflow work

How to capture leads at meetups/in-person events

Making yourself memorable by connecting people

How to do the follow-up right (it differs if you’ve actually met them or not)

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.