Communication tools such as FirstLook serve to inform and engage pet professionals, pet hobbyists, and pet businesses on what is being said within, and about, the pet industry. But how effective is FirstLook? Does it generate genuine member-engagement and interest on important issues and trends with 'clicks' on articles?

The solution to this dilemma is simple; don’t be a stranger showing up at their office. If you have built a relationship with your legislators before an issue that threatens you arises you have a much better chance of being successful.

Oftentimes when delivering testimony, PIJAC staff point out that those of us in the pet field don’t just care ABOUT animals, we care FOR animals. That firsthand knowledge makes our members some of the best sources available for information on best practices and standard operating procedures as well as the likely impact of proposed legislation and regulations on our trade.

With the 2014 midterm elections in the rear-view mirror, it's time to look ahead and prepare for how these elections may impact animal welfare, pet-choice, responsible pet ownership, and responsible pet businesses across the country in the coming months.

Let me briefly outline PIJAC’s position and explain why we believe microchipping is in the best interests of pets, their owners and the pet industry. It is also important to know that we are asking the Committee to consider amendments that take into account specific concerns we raised in expressing our support for the bill.

As a busy pet industry executive, it’s difficult for you to stay regularly informed about important pet-related news and information that affects your business. That’s why PIJAC is now offering to its members PIJAC FirstLook, your daily executive news brief.