Ford Sponsors Kenya Blog Awards Lifestyle Category

Kenya’s Blog Awards run by Bloggers Association of Kenya (BAKE) recently announced commencement of submissions for favourite Kenyan blogs in various categories. This is the first phase before a list from the submissions gets selected by judges for voting by the public. One of the categories at the BAKE Awards is Lifestyle, which got introduced this year after previously being lumped together with the Entertainment category.

Ford Motor Company is the sponsor of the Lifestyle Category.

While commenting on the sponsorship, Harm Kruyshaar, Market Manager, Ford Motor Company Sub-Saharan Africa, shared that, “Ford is very proud to partner with the BAKE awards in 2017. These highly prized awards continue to recognise and reward creative writing talent across diverse categories. We believe that sponsoring the Lifestyle Award is a natural fit for us. Ford is very much a lifestyle brand, with its wide range of SUVs and well-equipped Ranger pick-up trucks that are ideally suited to lifestyle and travel pursuits. We want to encourage those who use Ford vehicles for their leisure activities and travel excursions to write, photograph and share their experiences, comments and visuals with a wide, diverse audience. This type of exposure is a sure way to encourage other people to experience similar leisure and travel opportunities,” said

The BAKE chairman, Kennedy Kachwanya added, “I am happy to welcome Ford into the BAKE Awards family and I appreciate their support of content creators in the lifestyle topic area. I look forward to working with them to improve the quality of content produced online in Kenya.”