Love Palace

Brand identity designThe Love Palace is a boutique rental property on the island of St. John. Locals often call St. John "Love city". To stay true to this unique nickname I used the heart as part of the logo. The challenge was to avoid cliches, and create a versatile mark that could be used on signage, swag, and other marketing materials.

Logo displayed on a tote bag

Brand identity design

The Love Palace is a boutique rental property on the island of St. John. Locals often call St. John "Love city". To stay true to this unique nickname I used the heart as part of the logo. The challenge was to avoid cliches, and create a versatile mark that could be used on signage, swag, and other marketing materials.