What We Do

For 20 years, Shanker Inc. has helped accelerate sales for leading global brands

What We Can Do For You

Facing Today’s Challenges

New technologies has brought about a radical shift in today’s luxury client. The power has shifted to the customer. Most retailers still in the old mindset; “How can I help you?”

How We Change the Balance

Behavioral Modification Programs for Sales Associates and Managers: Eight Interconnected Principles necessary for sales teams and managers to excel. This integrated approach has become our trademark and enables his clients to outperform their competition and exponentially improve volume and profit.

Clients References

Who We Are:

Consulting professionals with expertise in developing luxury retailers and wholesalers:

Sales Teams

Management

Leadership Development

Executive Development

Global operations through a network of HR, L&D and Sales Training affiliates.

Additional resources to achieve full-service offerings to clients:

Instructional Design

Assessments

Production/Translations

Administration

Regional and Global Delivery

What The NY Times Says:

“Shanker has made a career out of researching this disconnect and helping retailers come up with unique, individual solutions for enhancing the customer experience. This is imperative since the gap between the customer and sales professionals damages not only sales but also the company’s brand itself.”

Martin C. Shanker

Martin Shanker, founder and president of Shanker Inc., has years of experience helping global brands accelerate sales and profit by growing their business through their people. He has enjoyed multi-year relationships with premier global retailers and wholesalers including Ralph Lauren, Burberry, Cartier, Van Cleef & Arpels,The Estee Lauder Companies and Lane Crawford.

Born into an apparel manufacturing family in New York City, Martin graduated with a business degree from the University of Miami before making the natural segue to join Macy’s East Executive Training Program. At Macy’s, Martin rapidly rose to Vice President for Accessories and Shoes, and later served as President of the Wholesale Handbag Division of Sarne Corporation.

Martin’s continuous study of on-the-job behavior among sales and management teams led to discoveries of why some people and organizations succeed and others do not. These crucial insights prompted him to found Shanker Inc. in 1992 with the mission of helping leading global brands grow from within.

Martin has isolated eight interconnected principles necessary for sales teams and managers to excel. This integrated approach has become Martin’s trademark and enables his clients to outperform their competition and exponentially improve volume and profit.

His behavioral method creates exceptional customer service by inspiring sales teams and leadership, and by understanding how adults learn.

The current gap between the way sales professionals treat customers and how customers actually want to be treated led The New York Times to acknowledge Martin’s insights on this topic and referred to him as a “behaviorist”.

By addressing the tough challenges that are faced by both sales and management teams, Shanker Inc. offers a finely tuned solution for companies to achieve success through the training and development of a unique human resource: their own people.

Maintaining long-term partnerships with his clients allows Martin to continually evolve new strategies to confront the ever-changing needs of regional and global organizations that aspire to become number one or to stay number one. Martin appreciates the opportunity to work with some of the best companies in the world, learning, and giving back, every day of his professional life. He considers himself a lifelong student. Tomorrow will be a discovery.

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