Rise above the Mere Functional.

Pure Luxury with a Conscience on your Skin and in your Home.

The Art of a PAIRFUM!

When does a product become an item of beauty or a piece of art?

When ingenuity meets science. When creative invention and relentless research ignite a trend. When quality is pride of product. When a woman feels beauty in herself and a desire for life’s little luxuries is fulfilled.

Excerpt from Leo Tolstoy’s ‘What Is Art?’ :

“… In order correctly to define art, it is necessary, first of all, to cease to consider it as a means to pleasure and to consider it as one of the conditions of human life.” (1896 – translated by Aylmer Maude in 1900).

Here, at PAIRFUM, you will only find beautifully presented and exquisitely finished perfume, home fragrance, bath, body and skin care products with fragrances that you can fall in love with.

You will absolutely love experiencing our couture perfumes that delight with their natural, essential fragrance oils. We believe that if only an 'eau de parfum' is good enough, then would your family, friends and home not deserve the same ? Elevate their mood and enhance the atmosphere with natural goodness.

All of the products in the PAIRFUM Collection are proudly handmade in our Ateliers in the UK by Artisan with love and care for your enjoyment. You can literally feel the passion and attention to detail. After all, PAIRFUM is crafted and finished by hand in small scale workshops and studios.

As a boutique perfume house, PAIRFUM develops new perfumes which inspire trends in the wider world of fragrances. We lead on the trends that are frequently picked-up by leading Haute Couture fashion houses and many other trendsetters.

All of our Artisans proudly make the products in the Pairfum Collection by hand with love & care, in our Ateliers here in the UK.

Pairfum is an Artisan Perfume’s collection created for the wellbeing of the senses. Hailed as ‘best-in-class’, you can now treat yourselves or your friends.

Home Fragrance

The History of Home Fragrance

Suetonius claims in his ancient writings that Nero (Roman Emperor from 53-65 AD) used to shower his guest routinely through vents in the ceiling of his banquet hall with aromatic herbs & flowers and vents to sprinkle them with perfume.

These scents were used to welcome his guests and create a sense of distinction for the royal house.

In India, the maharaja enjoyed an early form of ‘air conditioning’ by flowing perfumed rose water over draped sheets in their rooms. The evaporating water cooled the rooms and the delicate scent of rose was their home fragrance. Both intended to improve the wellbeing of the maharaja and his court.

Believe it is fair to say this were the beginnings of 'Natural Fragrance for Home'.

The Power of Fragrance

‘Smells’ are an direct route into our hearts and minds. In humans the olfactory bulbs are located in the limbic system of the brain, which is found in close proximity with the amygdala and hippocampus. Both regions are largely responsible for emotion and memory. This gives scents the power to trigger very fast reactions.

Here are a few examples:

they can warn us (e.g. the burnt smell of a fire or stinging scent of a gas),

they can be mouthwatering (e.g. warm bread or fresh coffee are hard to refuse )

they can remind us (e.g. lavender or baby powder are sure to trigger memories in most of us)

Smells allow us to form abstract associations between ourselves and our homes or the places we visit. They send an instant signal when we enter a new house or when we come home. Don’t we all enjoy coming home to something lovely roasting in the oven ?

A beautiful aspect of scent is that it allows us to change or refresh how our home smells. In the same way as a redecorated home or a new accent cushion can change the perception of a room, a new fragrance can be inviting, invigorating or comforting. Perfume has the power to change the perception of your home. This is where the role of boutique home fragrances comes in.

Home Fragrance by Pairfum

Home Fragrance is the origin of the boutique perfumery house Pairfum. This is where the company started.

We offer a specialist Home Fragrance Collection with the following products:

a large variety of room fragrance diffusers and reed diffusers in many different glass shapes, forms and decanters but also arom or room fragrance refill and reed diffuser refill oil and sticks (or reeds). Typically, a PAIRFUM reed diffuser contains more pure fragrance oil than an 'eau de parfum' you would wear on your skin.

Pure Pairfum in a Flacon.

Bath, Body & Skin Care, Home Fragrance and Perfume.

Natural Couture Perfume

Pure Perfumery is in our heart, here at PAIRFUM.

This is why we went back to our roots or 'full-circle' and created a Perfumer's Collection of Boutique Perfumery Products. Indie Perfumes of outstanding quality, character and creativity. Niche Perfumes created purely to enjoy the beauty in perfumery, the tradition of the best Artisan Perfumers :

using natural or organic fragrance oils, essential oils and other unique perfumery oils

in the form of eau de parfum, eau de toilette or eau de cologne

as perfume sprays, solid perfumes or pulse roll-on parfums

We simply enjoy the use of unusual perfumery ingredients and fragrance accords with character in these natural couture perfume. Rare spice extraits, beautifully fragrant flower distillates and herbal infusions take center stage in our creations.

We believe that Indie, Artisan, Niche or Boutique typically express something very similar, perfumes that have the following in common:

an in-house perfumer, allowed to create

no mass marketing but buying directly at source

limited quantity & availability

unusual fragrance notes with new facettes to discover

Organic Bath, Body & Skin Care

Our passionate fans (or CognoScenti) have been asking for a while now for the Pairfum Collection to be expanded to include fragrant skin care. We have now proudly introduced the following products to suit everybody's daily beauty routine and skin type: