Chief marketing officers at work

AMD is finally turning the big 5-0, and what a rollercoaster of a half century it’s been for the Silicon Valley startup. You may not know it from the company before you today, but it’s not been an easy journey for ol’ AMD. Rather its been a perilous venture complete with highs, lows, and various lawsuits that have left this underdog teetering on the edge of collapse more than once in its history. AMD’s staff now numbers in the tens of thousands spread across the world in over 23 countries. It holds offices, R&D labs, and even a couple manufacturing facilities across Europe; in the US, including its headquarters in Austin, Texas and Santa Clara, California; South America; across Asia; and all the way Down Under. But it all started in Silicon Valley, just a short hop away from the present day headquarters of both Intel and Nvidia. From the very beginning AMD has been a company willing to dive headfirst into the ‘next big thing’, risking it all for … [Read more...] about AMD at 50: A $30bn underdog story

In a recent interview with The Telegraph, Microsoft’s Xbox division chief marketing officer Mike Nichols said that although Google Stadia and others have an infrastructure in place for streaming games online, they lack the content necessary to make it big in the industry. “Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content,” said Nichols. “You won’t necessarily need a device over time, but you’ll get the best experience with local processing power.” What Nichols is basically referring to are exclusives. Although Google’s Stadia looks very promising so far, Google is not a game developer itself. Google has no games of its own. The way Stadia is going to work is that it’s going to stream games from other developers instead. On the other hand, Microsoft has been developing games ever since the birth of operating systems. Microsoft has a lot of titles under … [Read more...] about Microsoft Takes a Jab At Google’s Stadia, Says “They Don’t Have The Content”

This year promises to be full of exciting conferences and events, and kick starting 2019 is Pocket Gamer Connects, London. As one of the biggest events in mobile gaming, PGC London will not only give you a chance to make meaningful connections with gaming professionals, but will also bring you up to speed with the most recent trends in the industry. With over 250+ speakers, you’re absolutely spoilt for choice this year (that equates to around 90+ hours of quality content). So to give you a helping hand as to which ones you should see, we’ve listed our top 8 picks for PGC London 2019 that you definitely shouldn’t miss. Day 1: Monday the 21st January 2019 Talk 1: Key findings from over 3 billion mobile gamers When: 9:20am – 9:40am Speakers: Ioana Hreninciuc, CEO at GameAnalytics We’re actually starting off this year’s conference with our own session. Taking insights from our latest report, our CEO, Ioana Hreninciuc, will be deconstructing data and … [Read more...] about 7 Talks You Shouldn’t Miss At PGC London 2019

Microsoft has abandoned working on bringing VR to the Xbox One X, the company confirmed in a new interview. VR was one of the features the company promised the Xbox One X would support when it was unveiled last year. Speaking with Gamesindustry.biz, Microsoft Chief Marketing Officer for Gaming Mike Nichols said that the company doesn’t have “any plans specific to Xbox consoles in virtual reality or mixed reality.” Nichols also added that the company’s focus remains “primarily on experiences you would play on your TV, and ultimately we'd like to make those experiences more broadly.” This news comes as quite the surprise as just last year, Microsoft’s Head of Xbox Phil Spencer reiterated the company’s commitment to supporting VR for the Xbox One X. But it looks like things have changed on that front, which may be partly due to the VR hype dying down and the technology itself not reaching the point where it’s more convenient and … [Read more...] about Microsoft Is No Longer Working on VR for the Xbox One

As you gear up for the 2018 Game Developers Conference in San Francisco next week, remember that this year marks the return of the Vision Track - a series of mini-keynotes featuring great speakers and forward-thinking companies discussing the future of the game industry! These talks will give you new opportunities to learn from companies or individuals who are doing amazing work outside game dev that then feeds back into game innovation. You'll also see talks from leaders in video games that will give you vibrant insight into how to take your work forward in the years ahead. For example, NYU Game Center director Frank Lantz will deliver "This Is Your Brain On Games", a session devoted to interrogating whether there's any evidence that games are having this effect on us. Lantz will look at examples from specific games and extrapolate to a broad vision of how games might have the capacity to increase our collective … [Read more...] about Supercell, Pixar, and top devs share insights at the GDC 2018 Vision track!