This isn’t the first time Mercedes-Benz has ventured into the world of Chinese esports: Mercedes is also the LPL’s main broadcasting sponsor. Although the deal was put into turmoil when Mercedes posted an instagram picture with a quote of the Dalai Lama, to which the LPL responded by removing Mercedes from their website and broadcast, it seems like the car manufacturer has been very happy with the Chinese esports audience thus far.

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Darius is an esports journalist trying to nurture esports culture whenever possible. He got into esports while finishing his Bachelor in Journalism, and has been a regular EU LCS attendee since January 2017.