The G-Star RAW Eyewear range

Styling
22.04.2014

Eyewear is the latest addition to the G-Star RAW collection. True to the G-Star ethos of craftsmanship and innovation, the eyewear line merges distinctive flat cut lenses with modern high-quality frames.

ABOUT THE MASKS
Renowned Dutch designer, Bertjan Pot, created the rope masks used to launch the Eyewear line. Like G-Star, Pot believes in experimenting with materials to create original designs.

Pot struck upon the idea for the mask concept during an investigation into the properties of twisted rope. He attempted to make a flat form by joining ropes in a circle, but fashioned instead a three-dimensional shape that fitted the face: a mask.

Modeling the eyewear on masks highlights the collection’s craftsmanship and expressive quality.

STRAIGHT CUT LENSES
All G-Star sunglasses are fitted with precision-cut straight lenses. Designed as much for crystal clear optics as a distinctive look, straight cut lenses reference iconic eyewear of the past.

UV PROTECTION
All the lenses in the collection offer 100% UV protection and have an anti-reflective coating on the inside to reduce eye fatigue.

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G-STAR EYEWEAR ADDS INNOVATIVE AND FUNCTIONAL DESIGN ELEMENTS TO THE ORIGINAL FORM OF AVIATOR SUNGLASSES
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APPAREL ROOTS
The roots of the brand are reflected throughout the designs of the collection. All acetate framed models feature cutout loops that mirror the shape of the zip-pullers used in G-Star RAW denims and the model number of each pair is laser-etched on the outside of the frame.

EMBEDDED HINGE
The eyewear models with acetate frames feature polished metal hinges that run all the way through for added strength and distinction.