Sasha Strauss ('03)

Corporations, charities, universities, the press, and conferences call upon Sasha Strauss to share his perspective on branding everything from presidential candidates to Fortune 500 companies. In Sasha’s 18 years in the industry, he has been a leader at the world’s preeminent advertising and marketing agencies, and helped build the brands of some of the world’s largest organizations. In 2006, Sasha started his own firm, Innovation Protocol, based in Los Angeles. As managing director of a team of 25 at Innovation Protocol, Sasha advises organizations such as eBay, Lego, Nestle and Merrill Lynch on how to tell their story to customers, investors and employees alike. And Sasha is committed to building the next generation of brand marketers, serving as a professor at both the UCLA Anderson and USC Marshall graduate business schools.