Rogers Wireless Corporation

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The beginning:

Rogers Wireless Corporation
The following strategic analysis will examine internal and external strategies and act to inform Rogers Wireless in its upcoming research, development and market platforms.
Industry: Telecommunications, specifically smart phones
Vision: Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the world standard GSM and HSPA technology platforms, and the company would like to retain this leadership position.
Existing Growth Strategy: Rogers’ current strategy is to utilize its market leader and transmission network positions to engage the world’s best Smartphone brands to align themselves with their network alone, thus setting...