The gamescom show in Cologne is the number one trade show in
Europe and the UK industry will be out in force once again this
year – but with a new focal point.

Following their appointment by UK Trade & Investment (UKTI)
as the exclusive ATO (Approved Trade Organisation) for gamescom, UK
Interactive Entertainment (Ukie) will be managing the UK Industry
stand to showcase the wares of 21 of the UK’s finest games
companies.

Stephen McGowan, Head of Events (London), Technology, Innovation
and Events Directorate at UKTI said “UKTI is committed to
helping UK small and medium sized businesses with their overseas
trade activities. Working with Ukie on these key trade shows is a
vital part of the wider support we give to the creative
industries.”

Ukie CEO, Jo Twist, said: “This is a great chance for the
UK games and interactive entertainment industry to show off its
outstanding work to the rest of the world. Our stand is a fantastic
mixture of up and coming developers and established and expanding
businesses. The packages we offered were of particular interest to
younger, smaller companies who would have found it difficult to
stand out from all the noise. We have helped them find a home of
the stand and get a great spot in the business hall to focus on
their key meetings. Come and say hello and grab a scone while you
are here.”

The UK Industry stand will also play host to two open drinks
receptions. Join Ukie and UKTI for beer on Wednesday 15
th from 6pm and Scottish Development International and
UKTI for Whisky on Thursday 16
th from 4.30 pm.

The stand is located in the business hall 4.2, stand J051.
Companies with representation on the UK stand are –

The Association for United Kingdom Interactive Entertainment or
Ukie is a trade body that represents the whole of the UK’s
video games and wider interactive entertainment industry. Founded
in 1989 (and formerly known as ELSPA), Ukie’s membership
includes games publishers, developers and the academic institutions
that support the industry.

Ukie works with government to champion a range of issues
including age ratings, education and skills, tax incentives and
protecting intellectual property rights. It also works with the
media to ensure true and accurate representation of the sector by
raising awareness of the industry’s positive economic
contribution and the societal benefits of gaming to policy makers,
regulators and consumers.

One of Ukie’s key roles is to support its members by
providing them with key market information, promoting careers and
offering the business support services, training and best-practice
knowledge to enable them to operate most effectively.

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.