Company profiles of the major insurers in the Sub-Saharan Africa prepaid card market

Summary

The prepaid cards market has slowly gained popularity in South Africa, as organized retailers and vendors began to accept prepaid cards, with no processing fee. Furthermore, hoteliers and vehicle rental vendors have also started to accept prepaid cards for their service transactions. In addition, convenience will be the most important driver of the adoption of prepaid cards in South Africa.

Demand from younger consumers is expected to play a vital role in the growth of the prepaid cards market over the forecast period. While simple eligibility criteria established by Nigerian banks is expected to support the sales of prepaid cards in the country. As the majority of Nigerians do not have a bank account, Nigerian banks have established simple eligibility criteria so that more people can easily benefit from prepaid cards. Moreover, The Central Bank of Nigeria has implemented a new policy in Lagos to reduce the amount of physical cash such as notes and coins in rotation in the economy, while encouraging electronic-based transactions for the payment of goods and services.

In Kenya, the prepaid card market is in its early stages of development and provides modest growth potential for new market entrants. A number of banks, including Kenya Commercial Bank, Investment and Mortgages Bank and Bank of Africa have begun to offer prepaid cards. The prepaid cards markets in other Sub-Saharan countries such as Tanzania, Mozambique, Zambia and Botswana are in their early stages of development and only a few companies have entered the respective markets. The prepaid cards market in Tanzania is more developed than that of Mozambique, Zambia and Botswana, however, younger consumers are expected to support further growth over the forecast period.

Scope

This report provides a comprehensive analysis of the prepaid card market in Sub-Saharan Africa

It offers a detailed analysis of the key markets in the Sub-Saharan African prepaid card market, along with market forecasts until 2016

It details the different macroeconomic factors affecting the Sub-Saharan African prepaid card market

It covers an exhaustive summary of the key trends and drivers affecting the prepaid card market

It outlines the current regulatory framework in the industry

It details the marketing strategies used by various banks

It profiles the major banks in the Sub-Saharan African prepaid card market

Reasons To Buy

Make strategic business decisions using top-level historic and forecast market data related to the Sub-Saharan Africa prepaid card industry and each market within it