Search Engine Marketing

Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to...

The Internet is disruptive - disruptive in the sense that it has caused a dramatic change in people’s behaviour, it has changed the way we interact, shop, bank, learn, travel etc. So having your website rank well in search engines when people are looking...

Search engines are tools driven by intent. For you to grab a market share of the traffic search engines provide for your industry it is important to understand your audience. Once you understand how your target market searches for goods, services and products, you...