Strict Lines & Stark Times: the title says much, but not quite all, when it comes to Michael David Adams’ latest shoot. Indeed there’s a clean minimal feel to the sparse white backdrop, block colours and slightly architectural cuts, but Don West’s styling also brings in some more intricate black and white prints, some pops of vibrant colour and some fluidity of fabrics. Featuring the spring collection of Primary New York, the shoot is about taking the season’s hints of strictness and starkness and blending them seamlessly with softer parts of one’s wardrobe.

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Viktorija Bowers’ hair and makeup work perfectly compliments the notion of soft minimalism: strict hair atop skin that glows with a gentle shimmer of makeup.