Sirena’s creamy skin was wealed with lash marks, old and new!

“Every city has its something. Rome has St Peter’s. Peking has its Summer Palace. Moscow has the Kremlin. In Madrid there’s the Prado. In New York there’s the Empire State. Constantinople has St Sophia. Cairo has Shepheard’s.”

If it seems like this site seems to bang on about Shepheard’s hotel a lot, maybe the quote above goes some way to explaining why. It comes from the 1945 novel London Belongs to Me, written by author Norman Collins, which is a gritty slice of wartime British realism. What it illustrates is how familiar British readers were with the glamorous, internationally renowned Cairo hotel – it suggests that as a shorthand for the city, Shepheard’s was maybe even more familiar than the Pyramids or the Egyptian Museum. I was reading another canonical English novel recently, Billy Liar by Keith Waterhouse, written in 1959, and Shepheard’s is namechecked in that, too.

The hotel’s fame and appeal to writers in the English language dates back far beyond the 1940s and ’50s. In 1893, a reporter named Richard Harding Davis in a book called The Rulers of the Mediterranean, noted, ‘Shepheard’s is so historical, and its terrace has been made the scene of so many novels [my italics], that all sorts of amusing people go there, from sultans to the last man who broke the bank at Monte Carlo, and its terrace is like a private box at a mask ball.’

I’ve no idea what those 19th century novels were that featured Shepheard’s, they’re long gone, but there is a vintage genre of fiction in which Shepheard’s frequently cropped up that is still read, and that’s pulp.

Cairo was rich pickings for pulp writers: labyrinthine souks, inhospitable deserts, mighty pharaohs and ancient gods, treasures buried deep beneath the sands… and remote enough from the average reader’s experience that a writer could get away with all kinds of distortions, exaggerations and stereotyping, not to mention outright racism. Weird tales writer HP Lovecraft took a swerve from his usual New England setting to collaborate with Harry Houdini on the story ‘Under the Pyramids’, which had the famous escapologist visiting Egypt and becoming imprisoned inside one of its most famous monuments, but not before a stop off at Shepheard’s:

“We stopped at Shepherd’s Hotel, reached in a taxi that sped along broad, smartly built-up streets; and amidst the perfect service of its restaurant, elevators, and generally Anglo-American luxuries the mysterious East and immemorial past seemed very far away.

The next day, however, precipitated us delightfully into the heart of the Arabian Nights atmosphere; and in the winding ways and exotic skyline of Cairo, the Bagdad of Haroun-al-Raschid seemed to live again. Guided by our Baedeker, we had struck east past the Ezbekiyeh Gardens along the Mouski in quest of the native quarter, and were soon in the hands of a clamorous cicerone who – notwithstanding later developments – was assuredly a master at his trade.”

Lovecraft never visited Egypt and, like the story’s protagonist, he probably gained all his information from a Baedeker, but not so other pulp writers, as reported in the Egyptian Gazette of 15 April 1929:

“There is an immense fascination about Egypt which never fails to appeal to imaginative folk and it is not surprising therefore that many well-known authors are constant visitors to this country. Just at the moment Mr Sax Rohmer, whose works include a number of stories with an Egyptian setting, is staying at Shepheard’s. Mr Robert Hichens, who is a very regular visitor to Egypt – one might almost call him a resident here – is staying at Mena House. Mr AEW Mason spent the greater part of the winter in Aswan and Cairo, and Mr Rudyard Kipling, who finds this country so much to his liking that he is engaged in writing a book about it, only left these shores a short time ago.”

Kipling’s no pulp writer but Hichens wrote supernatural fiction and Mason turned out detective stories (as well as the novel The Four Feathers), while Rohmer is the pulpiest of the pulp, creator of the brilliantly over-the-top stories of master-criminal Fu Manchu. In 13 bestselling books and at least as many film adaptations, Fu Manchu plots to take over the world, only to be constantly thwarted (in the early books, at least) by the dogged colonial police commissioner Nayland Smith. Although Fu Manchu was Chinese, the orient was the orient and Rohmer’s stories freely mixed the eastern Asian with the Middle Eastern and North African. The wily Fu Manchu was as liable to pop up in Cairo as Shanghai or London’s Limehouse. Rohmer also wrote reams of stories and novels that did not feature Fu Manchu, and many of these were set in Egypt, a country with which he had a deep fascination.

Apparently Shepheard’s was one of his favourite hotels; he once met Arthur Conan Doyle, creator of Sherlock Holmes, on its terrace, and it crops up numerous times in his novels (including in Brood of the Witch Queen, 1918, and Daughter of Fu Manchu, 1931) and short story collections (including Tales of Secret Egypt, 1918). There was even a short story called ‘A Date at Shepheard’s’ published in Blue Book magazine, a slight tale of a mysterious woman imprisoned in room 34B.

Rohmer’s frequent namechecking of the hotel apparently paid off: in his author’s biography in the Blue Book, the editors claim that Rohmer (who died in 1959) never had to pay a bill at Shepheard’s. The practice of product placement has been around a lot longer than you imagined.