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94 a-e-mag.com • A&E THE GUIDE 2018
extremely proud parents. By the second day,
we were watching and trying to capture
match points. On-time created the demand
in this instance. Proud parents would pur-
chase numerous substrates with the game
winners' information, and the entire team
would end up ordering first-place tourna-
ment T-shirts. This was a lesson learned
that seems so obvious. That which excites
you, drives you and your sales.
I have spent a great deal of my time in
the industry learning from my customers
as much as I have taught. Your customers
are likely people that are buying things that
get them going. Do yourself a favor and
cater to your customer base and also do
what gets you excited.
When I was young, I spent a lot of time
in the mountains snow skiing and white-
water rafting in the summers — looking
back, these were both great opportunities or
markets that I would enjoy selling into. In
both of these activities, at the end of the day,
there
is an opportunity to
buy a picture that was taken of you —
action photos, mountain photos, family
photos, and so on. Sublimation and heat
transfer enable you to not only recreate
that moment on a number of substrates,
but make a keepsake that will bring you a
potential customer for life.
We are all fans of something, and most
of us are fans of our families. From family
reunions to father-son camping trips,
from high school games to wedding anni-
versaries, there are moments we capture
with cameras that can quickly be turned
into mouse pads, mugs, tiles, ornaments,
T-shirts, and much more.
One of the great things about the on-
time part of the whole on-time, on-demand
printing is that so much technology is in
all of our hands that our customers are
doing a lot of the legwork for us. I would
be willing to bet that most of the people
reading this article have a phone that has a
great picture of a pet or a family moment
that you would pay to have printed. We
are all fans of something and sometimes it
is up to us to remind our customers that
we can take that picture and make that
moment a lasting keepsake for the entire
family or team to enjoy for years to come.
CONCLUSION
What are you a fan of? Figure out
what you're truly passionate about and let
it guide you along that which gets your
customers going. Cater to your customer
base and remember, sublimation and heat
transfer are both easy to take to events and
are extremely versatile. Embrace the on–
time, on-demand method and put yourself
in front of the target demographic of which
you are truly are a fan of.
Sublimation
Whether it's sublimation or heat transfer,
there's always a right tool for the job.
Both sublimation and heat transfer offer on-time,
on-demand print ability.
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