The Seven Deadly PR Sins Like most journalists and news editors, my inbox is always full of press releases from eager PR execs, desperate to catch my attention and persuade me to help push their story. But some of them don’t even get read. Why? Well, here are my top seven deadly PR sins, avoid them and there’s a chance your email will at

Is it marketing or is it PR? Are you feeling confused by the difference between PR and marketing? Don't worry, you're not alone. One of the easiest ways to differentiate is to remember that marketing focuses on your company's product or service, where PR is all about building credible relationships. So your brilliantly cool website would fall under marketing. So would that glossy photo-brochure.