Burger King rolls out McRib-buster

4:08 PM,
May 14, 2013

Burger King on Thursday will unveil its 2013 summer menu plans, highlighted by a new, limited-time BK Rib Sandwich. Tested in Shreveport, the sandwich has been 10 months in the making. The recommended price, which will vary by market, is $3.49 ala carte and $5.59 as a meal ? with fries and soft drink.

Written by

Bruce Horovitz
USA Today

Burger King on Thursday will unveil its 2013 summer menu plans, highlighted by a new, limited-time BK Rib Sandwich, that is boneless, like McRib - has a tangy sauce and comes with sweet bread and butter pickles. It will be sold nationally beginning May 21.

The rib sandwich, which has been 10 months in the making, was tested in Shreveport, and sold "extremely well," says Eric Hirschhorn, vice president of global innovation. The recommended price, which will vary by market, is $3.49 ala carte and $5.59 as a meal - with fries and soft drink. ...