Helps remove & prevent stains. Cavities. Plaque. Gingivitis. Enamel. Tartar. Breath. Whitens. ADA accepted. American Dental Association. As soon as you finish brushing, bacteria start to build up on your teeth and cause: cavities; gingivitis; plaque; and also: tartar; bad breath. Colgate Total Whitening is uniquely formulated for gingivitis and cavity protection. It whitens teeth by gently removing surface stains. The ADA Council on Scientific Affairs' Acceptance of Colgate Total Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed.

Directions

Supervise children as necessary until capable of using without supervision.
Adults and children 6 years of age and older - brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or a physician.
Children under 12 years - instruct in good brushing and rinsing habits (to minimize swallowing).
Children under 6 years - do not use unless directed by a dentist or a physician.
Antiplaque and antigingivitis use not proven in children.