That $44,995 iPad Comes with a Cadillac

Some car makers are building free iPad applications to explain new infotainment systems to consumers. Cadillac is going a step further by giving customers the iPad, too.

The General Motors Co. luxury brand said Wednesday it will give iPads to buyers of all 2013 Cadillac XTS sedans, as part of a broader effort to educate customers about the brand’s new Cadillac User Experience, or CUE, onboard infotainment system.

Cadillac is joining rival luxury brands Lexus and Mercedes-Benz, among others, in stepping up efforts to train customers how to use multi-function screens, voice activated commands, smartphone links and other onboard technology, responding to customer complaints that the systems are often hard to use.

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