Video providers need a scalable and cost-effective way to convert and package streaming video content into various formats and, through the use of advertisements, monetize this content. To maximize returns, they also need to target and tailor advertising for viewers and to measure audience engagement.

AWS Media Services are cloud-based services with pay-as-you-go pricing which provide customers the capability to ingest, process, package, and deliver video content at scale. AWS Elemental MediaTailor is a personalization and monetization service that makes it easy to serve video with targeted ads to end users while maintaining broadcast quality-of-service for multiscreen video applications.

“We are excited to announce interoperability with AWS Elemental MediaTailor to bring leading technology and services to our clients. CTV in particular, has challenging requirements around latency and quality of ads, both of which are well met with our joint solution, and further help publishers who look to maximize monetization across their range of content,” said Rama Roberts, VP of Engineering for Telaria.

Telaria (NYSE: TLRA), is a leading independent data-driven software solution built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.