Digital Marketing in India

It Supports Multiple Media Formats

WhatsApp Marketing

WhatsApp is a cross-platform mobile messaging app with the 800 Million plus users worldwide. WhatsApp available for the different mobile platforms i.e Android, iPhone, BlackBerry, Windows Phone and many more .For sending the messages through WhatsApp required the Internet plan which is used by you for Emails & Browsing Internet , this makes this application the cheapest way of sending the messages worldwide.

WhatsApp also attracting the marketers as they can not only send the text but also the Image, Video, Audio, Vcards and even one can send his/her location which makes the WhatsApp Messenger different from the Traditional SMS.

Evaluate Performance

Recently, WhatsApp introduced a feature, Blue tick. It tells senders the status of the message sent. If recipient of the message opened and read the message, the tick turns blue. Now, you can easily see how many of your audience read your business message. It will now be easy for marketers to measure how their promotional advertising messaging campaigns performed.

It Supports Multiple Media Formats

Text based messaging has its limitations. Let's imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging(SMS Marketing), it's impossible as it doesn't support pictures. This isn't the case with WhatsApp Marketing. It enables you sending messages to the clients in the form of:
1. Text2. Images3. Audio4. Videos5. Vcards6. Location

1. Text

WhatsApp is a mobile messaging app.
It allows users to send text messages as well as photos, videos, and voice messages.
Unlike other apps, however. WhatsApp has millions of users.

2. Images

It’s now easy to share multiple photos at once via WhatsApp Marketing.
No it’s not a separate option tugged beneath the media option but it’s built within the photo sharing screen.

3. Audio

You can send a mp3 /Audio file through WhatsApp.

With more than 900 million active users, WhatsApp has already become one of the most popular
instant messaging apps across the globe.

4. Videos

WhatsApp with more than 900 million users as of September 2015 has been
one of favorite and most used app on every smartphone.Videos such an important part to make any conversation lively and interesting,
and WhatsApp marketing allows you to send multiple videos at same time in WhatsApp.

5. Vcards

The vulnerability lies in improper filtering of contact cards,
sent utilizing the popular ‘vCard’ format. This is a screenshot for a possible contact vCard.

6. Location

With over 600 million monthly active users globally,
most people you know are probably on WhatsApp.
Everyone knows about the ability to send messages, and share media,
but there are some interesting features that you might not know about. Sharing your location is one of them - you can send a map view of your current location to any person, as easily as you would send a picture or a video.