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ERCO - What does it do?

External Relations and Communications Office
(ERCO)

What does it
do?

The
External Relations and Communications Office (ERCO) is one of the
central administration units. As the name implies, ERCO is mainly
responsible for communicating, developing and maintaining relationship
with wide range of external partners, including governments,
international development agencies, intergovernmental organizations,
academic and research institutions, alumni, foundations and private
sector / industries. Another main responsibility of ERCO is media and
public relations cum promotions. Additionally, ERCO has been developing
an information repository for internal use, and it has been providing
visa/customs services, graphics and photo services, and other
services.

In
view of the expanding number of target countries for student
recruitment, and the desire to partner with more partners in addition
to the existing ones, ERCO faces a challenge in its work, especially
when tangible results are not seen. It may be noted that in search of
new partnerships, only a few may end up in fruitful partnerships, but
to get those few and maintain relationship with partners on board, we
have to explore a lot and spend lots of energy and time. Within the
limited resources available, ERCO is trying its best in performing the
following functions, which may be divided
into four parts. The list below is not
necessarily an exhaustive one.

Organization of AIT promotional trips and AIT
Day Seminars in coordination with AIT Administration, Schools, AIT
Extension, and AIT Centers with the view of attracting self-paying and
sponsored students.

Preparing, printing and distributing AIT
promotions materials, such as brochures and posters to
partners.

Dissemination of information on AIT academic
and research activities of Schools/AIT Extension/AIT Satellite
Centers/Outreach Centers through various means.

Gathering and Compilation of internal
information and storage in the repository (e.g., Strategic Development
Plan; Ongoing MoUs and MoAs; Minutes/Notes of meetings with partners;
Partnership Evaluation Reports; Reports to Partners based on
agreements; Proceedings of meetings with visitors/partners;
etc.).

Market intelligence
gatheringthrough
various means, and storage in the repository.