SCOTTSDALE, AZ--(Marketwired - June 13, 2016) - ReadyReturns -- the world's only automated online product returns software -- has just released new white paper that delivers five ways retailers can improve their return policy to win over more long term customers.

Studies have found that 80% of online shoppers want a hassle-free return policy. With over 65% of products being returned due to no fault of the consumer, assuring that your return policy is convenient is a must-do in today's unforgiving ecommerce world.

In ReadyReturns' new white paper, retailers will learn about five simple methods that they can use to supercharge their online product return policy. They will better understand why customers crave simple returns, how they can create a clear and succinct return policy, why return shipping fees matter and how to reduce them, the importance of matching industry standards, and why automation is a game-changer.

"An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel," explained Michael Lazar, Director of Online Marketing at TrueShip. "If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there's a good chance that shoppers will take their business elsewhere the next time around."

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.