Summit Shares Tools to Leverage Streaming Services

April 11, 2018

By: Mark Hallinger, TV TECHNOLOGY

Today NAB Show introduces the Streaming Summit, a one-day conference co-produced by streaming industry expert Dan Rayburn. The program will focus on the dynamics of the streaming media business, from advances in technology to monetization opportunities and content offerings.

The Streaming Summit is sponsored by Comcast, Ericsson, Google, Harmonic and Verizon.

Rayburn, who co-founded one of the first webcasting production companies, has served as the global director for a major streaming media corporation and works as an analyst and publishes reports on streaming media technologies.

Representatives from many big players such as Twitch, Amazon, Comcast, Facebook, Google, CBS, Turner, Sony, FOX and more will contribute to the dialogue.

The Summit brings together broadcasters, publishers and enterprise organizations to educate and empower those tasked with the creation, monetization and delivery of video across all platforms.

“It’s for anyone using online video, really … broadcasters, media publishers, entertainment companies, enterprises. Video is being used by every vertical market you can think of in every type of case. I can’t think of any vertical that it doesn’t pertain to.”

Presentations and roundtable sessions will feature case studies and real-world tips and tricks to help attendees get the most out of the streaming ecosystem. From ingestion and transcoding, to media management and playback, the content will provide ways to streamline workflows and provide the best quality experience for consumers.

Attendees also will hear about the business models for content packaging, get some of the latest industry data, learn which platforms will win out and discuss how OTT is changing the broadcast landscape.

Sessions in the conference will address topics such as building a live streaming workflow; the business of OTT and TV Everywhere; transcoding for multiscreen delivery; HEVC, VP9, DASH and Web-RTC; content monetization, packaging and unbundling; future technologies in a multiscreen world such as VR and AI; creating and distributing video across social networks; data, analytics and QoE strategies; stream stitching, content syndication and video players; and more.

“It’s a combination of business technology and content,” said Rayburn. “We’re going to have sessions and how-to presentations that are definitely going to be technical, but the business side is also important.

“The NAB Show has more attendees, vendors, customers and analysts all tied to the video market than any other show in the world,” said Rayburn. “The Streaming Summit will educate and empower attendees with the information and tools needed to understand and leverage streaming and online video services for the good of their business and the industry as a whole.”

Every year consumers watch more video, more often, for a longer period of time, on more devices, at higher quality, said Rayburn. “It’s organic growth every year and that’s a great thing.”