About Go Red for Women®

Go Red for Women is the American Heart Association's national campaign to increase awareness of heart disease - the leading cause of death for women - and to inspire women to Make It Their Mission to fight this No. 1 killer. Its fundraising efforts support the educational programs that the American Heart Association provides and the life-saving research it funds to reduce the effects of heart disease in women.

Now that you know heart disease kills, Make It Your Mission to help save lives and tell 5 women you care about you want them to live. Here are things you can do to help stop heart disease in our lifetime:

Where The Money Goes

The American Heart Association, an inaugural recipient of the Better Business Bureau's Wise Giving Alliance Seal, uses all revenues from local and national Go Red For Women activities to support awareness, research, education and community programs to fight the No.1 killer of women. Funds are allocated based on the overall spending guidelines of the American Heart Association, with over 21% spent on research, almost 40% on public health education, and 13% on educating healthcare professionals.

Over 1.4 million women have learned their personal risk of developing heart disease by taking the Go Red Heart CheckUp.

Over 200,000 healthcare provider offices have received critical patient information on women and heart disease.

Over 900,000 women have joined the movement and 96 percent of them have taken some action to improve their health. Women who join Go Red For Women receive vital information to help them improve their health.

Women involved in Go Red For Women are more likely to eat a healthy diet - 65%, follow their doctors' advice, visit their doctor in the last 12 months and have the cholesterol and blood pressure check.

Use your voice by sharing your story at GoRedForWomen.org, and use your personal experiences to help other women by becoming a Go Red Heart Match mentor.
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