Have you ever asked yourself "what percentage of total sales and / or profits does this specific brand, supplier or product category represent ?". This module will allow you to answer this question and many more. Whether we’re talking about specific products, brands or customers, you will at last be able to benefit from a powerful tool that will help you see and make sense of your numbers with incredible ease. This will in turn allow you to make better decisions about your catalog (choice of products), as well as your customers and promotions (targeted offers to build up loyalty).

Customer &Order Segmentation and Statistics ( last purchase, first purchase, has purchased product, total order value, city, state, country, custom fields and many others)

It's important to know as much as possible about your customers. It will help with better understanding of the clients habits and needs. That knowledge will allow any e-merchant to improve it's services and finally make more profit of his business. The custom fields created with this module can easily allow you to generate data.

Create as many custom fields as you want, keep in mind that you can create custom fields to be based on clients or order and can be assigned so it is only visible to a certain group employees;

You can go the Order detail page or the Client detail page to see the fields you created.

Segmentation

In your Clients Tab ( From the main menu ), a new sub-menu has appeared, called Advanced Filters;

In the segmentation window, you first have an empty form that you need to complete based on the queries you want to run, for example clients that have spent at least a certain amount on money on your shop, clients that have purchased a certain product, clients that have not purchased anything until a certain date or segment them based on the custom fields;

You can add more than one filter for the clients by pressing the "add rule" button in the right of the form

After adding more than one filter rule, you can select if the rules must apply to each client or the client must be in at least one of the rules ( AND or OR selection on top of the form )

After selecting the rules, press "Get customers" to filter the customers

After you filter the customers you can export the results to xls or csv