Brand & Communications Manager

We are a service and technology provider operating across a number of regions to provide a wide range of services in retail environments. These services include electronic products such as mobile top-up, bill payment, voucher payments and an advanced coupon, rewards and customer management platform.

Job description

Responsible for leading the communications plan for the brand in continually enhancing a particular brand image; increasing brand awareness through advertisements, media, point-of sale, partnerships, and relationship marketing developing a strong brand name and image.
Specifically:
• Working with Product Manager to devise promotion campaigns that meet the organizations goals and internal budgets
• Working with the Product Manager to brief media, creative and agency staff, and assisting with the formulation of marketing strategies;
• Liaising with, and acting as the link between, the company and agencies by maintaining regular contact with both, ensuring that communication flows effectively;
• Handling budgets, managing campaign costs and invoicing clients;
• Monitoring the effectiveness of campaigns;
• Undertaking administration tasks;
• Arranging and attending meetings;
• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training etc.
• Being up to date on new developments regarding the companies or competitors’ products.
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
• Responsible for helping Product Manager in preparing forecasts, and constantly monitoring marketing campaigns.
• Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.

Desired Skills and Expertise

Education.
• Higher degree diploma and above, Degree in Marketing or Advertising is preferred, a very good command of both Myanmar and English language.
Experience.
• Minimal 3 years experiences in Marketing. Experienced in similar role is preferred.
Computer Skills. Knowledge and proficiency of business software tools a must. (Excel, PPT, MS Word)
Communication skills.
• Excellent communication & presentation skills, both verbal and written.
Customer-service skills.
• To help retain customers by answering customer questions and complaints in a helpful and professional manner. Must be resilient and be an effective convincer and influencer.
Interpersonal skills.
• Creating positive interactions with customers is an essential part of the job.
Listening skills.
• Must listen carefully and understand a customer’s situation in order to help them.
Problem-solving skills.
• Must determine solutions to a customer’s problem.
Mindset.
• Must be results-orientated and able to work both independently and within a team environment.
• Must enjoy working in field sales and being outdoors and not always in an office environment.
• This role requires the knowledge in marketing and public relations.
• He/she must be highly motivated, well organized, detail-oriented, creative and innovative, and possess good time management skills.
• Brand & Communications Managers must be able to multi-task, do market research and analyze results effectively, prioritize and influence stakeholders; understand the target market and its dynamics.

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