iPhone 5c default wallpapers will match external shell colors

Seemingly going the extra mile to celebrate its colorful new array of lower-cost iPhones, Apple will ship the iPhone 5c with a default wallpaper that matches the color of each unit.

The new iPhone 5c, which features a seamless polycarbonate shell available in green, blue, red, yellow, and white, will ship to customers, carriers, and Apple Stores with default wallpapers and translucency hues to match the color of its exterior casing.

In both its keynote presentation and the marketing materials for the device, Apple is pushing the different color options for the 5c as a major selling point. To supplement "the most colorful iPhone yet," Apple has also come out with a range of cases in the same color options as the 5c, but the company clearly intends for users to mix and match them for novel color combinations.

Despite the clever customization, buyers of the new iPhone may want to experiment with their backgrounds at some point. The iOS 7 operating system the 5c runs was designed to create a sense of space, with a parallax feature built in that makes the Jony Ive-designed flat iconography appear to be in motion when the device is tilted.

The iPhone 5c will launch on September 20 starting at $99 for an on-contract 16GB model. A higher-end model, 32GB model will be available for $199 on subsidy, while an off-contract, unlocked version will retail for $549. The 5c will be available for pre-order starting September 13.

Meh! A lower price would have made each of those colors a lot more attractive... Not sure where Apple is going with this phone, because sure as heck it does not seem to be targeted at poorer people all over the world, including the US...

Funny how rumor has been taken as fact, huh. "Everyone" "knew" that the iPhone 5C was going to be a cheaper alternative…

So, the 5C is $550 and the 5S is $650? I thought that the whole purpose behind the 5C was to be cheaper and more affordable for poor people. There is hardly any difference between the price of the 5C and the 5S. So, what's the point?

Think just a touch harder, then. Take the original condition as a baseline. Theoretically, we would have received the black and white 4S free, black and white 5 at $99, and black and white 5S at $199.

Instead we got the black and white 4S free, white, blue, yellow, pink, and green 5, with better camera, telephony, and battery at $99, and black, white, and gold 5S at $199.

It's an expansion on the baseline more than it is a total product line upheaval. Think of it like that.

And this comes from and Apple fan knee-deep in Apple's ecosystem.

Doesn't matter. How much of an Apple fan am I, and I'm constantly wrong about what idiotic things Apple would be doing, yeah? Whether you're a fan or not, you can be utterly incorrect about any manner of crap; you don't need to qualify it with a statement thereof.

If you've a reason to doubt Apple, either in rumor or in fact, state it and explain why, fearlessly, and thoroughly. Simple statements like "[product name] sucks" or "Apple was wrong to [action]" shouldn't be expected to stand unquestioned. But if you explain why you think what you think, you can be contradicted or–in some cases eventually–shown wrong.

Originally Posted by sau124I don't understand why some comments show up immediately and some are just hidden in the cloud. Anyways, I don't think I am typing my comment again and will wait for the cloud to show my comment :P

Huddler has an automatic filter that, if it thinks a comment or its creator is spam, will prevent said comment from appearing. Since you've managed to get one through now, you should also be able to post what you said earlier and have it show up.

So, the 5C is $550 and the 5S is $650? I thought that the whole purpose behind the 5C was to be cheaper and more affordable for poor people. There is hardly any difference between the price of the 5C and the 5S. So, what's the point?

In fact, it isn't too much. It is the same iPhone 5, which until today costs $649 but now at $100 less, because it isn't in a premium enclosure. The new enclosure isn't cheap neither, I expect it to be very popular handling drops that otherwise could create very ugly dings in a 5/5S. I think it could be one of the most resistant smartphones out there.

The 5c is so expensive because it's the only model that will be available in quantity for the foreseeable future. If the price was lower, Apple's profit margin would plummet dramatically. Once 5S production has ramped, the 5c price can be lowered somewhat or incentives offered.

I don't think the cases are as bad as some people are making them out to be. Bright, clashing neon colors were very popular in the 80's. Being a product of the 80's, these bring back fond memories and seem very retro to me. I figured the cases were going to be pastel to match iOS 7, but the theme of "bright" still applies to both to tie them together.

Want to see your face in the Q1 '14 when the 5C will be sold at record highs.

It's a very hot hit just now.

Yes the 5C will sell well. The colours alone will assure that. But that doesn't mean they made an optimal move. It can sell at "record highs" and still be "a fail" if the alternative would have achieved a better outcome (be that market share, profit, public opinion or other strategic benefit).

What I, and many others, don't understand is why they invested so much into redesigning an iPhone 5 when the existing iPhone 5 would have performed admirably. The effort would have made complete sense if they pitched the 5C as a less premium version of the iPhone 5 at the same price they are currently offering the iPhone 4S. Customers would see a clear value progression from plastic (5C) to premium materials (5) to premium materials plus cutting-edge technology (5S). They would also have standardised to 4" displays and lightning connector across the entire range.

Ignoring subsidised US pricing (which only serves to obscure real costs) the outright cost of the iPhone 5C is AU$210 more expensive than the iPhone 4S (a 40% increase). But there is only AU$130 difference between the iPhone 5C and the iPhone 5S (an 18% increase).

Answer me this: What kind of consumer is willing to cop a 40% increase for a 4-inch display, but not half that again for cutting-edge features?

This was a key opportunity to hit Android hard and turn the tide of the public discussion around market/profit share. Instead Applehigh-balledon price and, in doing so,emphasised their biggest weakness.If they made the iPhone 5C to maximise margin and upsell the iPhone 5S: mission accomplished. But if they made the iPhone 5C to compete with Android (or scoop up massive market share in China, as we all suspected) they may have missed the bullseye. They still hit the target, but they're not going to be splitting any arrows.

Who knows, maybe there is something about the 4" displays that makes them that much more expensive to manufacture? But Samsung seems to manage and Apple replaced the 3.5" touch with a 4" touch panel earlier this year with minimal effort.

This does position the 2014 lineup to consisting of iPhone 5C (plastic), iPhone 5S (premium materials) and iPhone 6 (likely a redesign around a larger display).

It also makes my decision to stick with my iPhone 4S for another 12 months that much easier.

Let's see what the iPad news brings.

Edit: The above was based off the pricing on the Australian Apple store, which lists prices starting from $739 (US$686) and includes 10% sales tax.TheUS$549listed on the US store is massively reasonable.Apple is obviously hedging the Australian dollar will depreciate further.I sure miss our currency being at parity with the greenback *shakes fist at currency markets*

The 5c is so expensive because it's the only model that will be available in quantity for the foreseeable future. If the price was lower, Apple's profit margin would plummet dramatically. Once 5S production has ramped, the 5c price can be lowered somewhat or incentives offered.

It absolutely was. Don’t kid yourself and for your own sake, don’t think you can kid me. The stock plummeted and analysts started claiming that Apple had gone wrong doing this. That fact enough? Here’s another fact: Apple priced the iPad mini higher than analysts claimed it “had” to be and yet they’ve still not lowered the price. It’s obviously selling well enough for Apple’s tastes, and the profits show as much.

Why do you keep beating the rumor as fact horse. I am aware it was a rumor.

Probably because it’s not a horse. It’s what people actually did. What you’re aware of isn’t really relevant here.