It’s 1907 and we’ve just invented the very first plastic, Bakelite. Before that fateful day, the stuff didn’t even exist. It wasn’t until the mid-40’s that plastics truly made their way into our lives. Now, in 2018, it’s an epidemic. We’ve produced 5 billion tons of plastic* — enough to clingwrap the world! We are drowning in plastic. 93% of Americans test positive for BPA in the blood stream*. Our convenience is not only killing our planet, it’s killing us. But how has it come to this? Who is to blame?

There’s no one to blame, but ourselves. Our throw-away culture. Our consumerism. Our lives of excess. Our apathy toward our home and our own bodies.

It’s time to stop.

It’s time we fix it. It’s no longer a question of when, it is a question of how.

That’s where we come in.

Join the movement to stop plastic pollution. Become an ocean warrior.

From legislation to reducing your waste to connecting our youth to the oceans in a direct way, we’ll be your guide. We’re declaring war against plastic pollution!

THE GOAL

To Stand Up Against Plastic Pollution

Plastic Tides is passionate about plastic pollution. We’re eager to find novel solutions, base our facts on new scientific data, and track the latest news concerning plastic pollution. But we are simply asking YOU for small changes in your daily life, a change that can make a difference.

The ultimate goal is to change the mindset about plastics. What was once the answer to every household’s endless supply of dirty dishes, is now the problem washing up on every shore in the world, showing up in the stomachs of every animal, and poisoning our waterways. When future archaeologists dig into the striations of the earth and discover “The Plastic Age“, we want them to see the end of the age clear as day. The time has come to do something about our gross infatuation with plastic, consumerism, and single-use products.

We promise to fight plastic pollution on every shore, in every forest, from the cliffs of Yosemite to the the jungles of the Congo, from the waters of Manila Bay, to the cold expanse of Canada’s Northern Territories. We want every woman, man and child to understand the importance of this issue, but we especially want the outdoor industry and those that call nature their ‘playground’ to be the change. The outdoor industry has a strong connection with our Mother Earth and it’s time we as outdoor athletes truly respect her.