20 interesting facts Reddit taught us in 2012

Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Peanut butter slices, Super Soakers, beer, memory for my computer’s hard drive—OK, who leaked my Christmas list? Apparently, it was Mashable. Recently, the site published this list with 20 of the most stimulating truths learned from social sharing site Reddit over the past year. For instance, peanut butter was once sold in a way similar to Kraft Singles, and Lonnie Johnson, inventor of NERF’s popular line of water pistols, reinvested his earnings from the toy into research and development for his energy technology companies.

Perhaps you’re wary of your own employees—particularly those calling in sick Tuesday. CNET reports that a new IGN poll found that one in four respondents planned to skip either work or school on Nov. 13, the same day that the highly-anticipated installment in the “Call of Duty” video game series is released.

Few interviews prove as captivating as that one, one factor that’s making it harder to interest millennials in the news. However, Huffington Post co-founder Ken Lerer believes he’s created an app—NowThisNews—capable of just that. (via PSFK)

Of course, not all creations can be winners, but that rule doesn’t apply to this bunch. Have a look at the campaigns, clients, and advertisers who made the 2012 Creativity Awards Report.

As for brands looking to win consumers this holiday season, Likeable suggests three ways for marketers to do so using Pinterest.

Nevertheless, there’s a lot on social media that some people think shouldn’t be shared at all, yet alone year-round. Case in point: A recent post by Lindsay Cross on the parenting blog Mommyish that comes out against the hoards of inappropriate “Tickle Me Elmo” jokes flooding Twitter in regards to puppeteer Kevin Clash’s alleged underage sex scandal.