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KHC

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For nearly 100 years, Oscar Mayer has set the gold standard of
bacon by providing a superior quality, great-tasting product that cooks
up perfectly every time. Now Oscar Mayer is paving the way in the
burgeoning cryptocurrency landscape by introducing Bacoin, the
first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.

Starting today, Oscar Mayer isgiving away a limited
amount of Bacoin that fans can mine, track the value of and cash out for
real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.

Similar to other cryptocurrencies, the value of Bacoin can be volatile.
However, Bacoin stands out by the fact that Bacon lovers can boost value
by spreading the news via Twitter and email on OscarMayerBacoin.com.
The more they share, the greater Bacoin is worth. When ready, Bacoin
owners can select the best time to cash out and receive real packs of Oscar
Mayer Bacon. For more details on how Bacoin works, check out this
video from the architect of Bacoin, Keith
Sizzle.

“Oscar Mayer is the gold standard of bacon because of our
dedication to hand-selecting the best cuts and then naturally sugar
curing and naturally hardwood smoking our bacon,” said Matt Riezman,
brand manager for Oscar Mayer. “Add to that our proven expertise
in the bacon-tech space, Bacoin is poised to deliciously revolutionize
the cryptocurrency market.”

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company’s iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia,
Planters, Plasmon, Quero,Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.