OVERVIEWCristian is a new Barbershop in London. The task was to create a brand identity completely different from the current trend: we chose to say no to symbols such beard, shaving razor and the very well known Barber's pole. Instead of the conventional old-fashioned, we designed a very neat identity with bold colors such a warm yellow and the classic black and white, playing around with the 'C' logomark in the stationery and with photographic elements in the poster design.