Food Tech Media Startup Funding, M&A and Partnerships: December 2015

This is a monthly guest post, by consulting firm Rosenheim Advisors, which highlights the most interesting acquisitions, financings and partnerships within the Food Tech & Media ecosystem – digital content, social, local, mobile, grocery, e-commerce, delivery, ordering, payments, marketing and analytics – to give you insights into the latest funding and growth trends.

As has been typical the last couple of years, December funding activity in the U.S. was relatively light, however a bulk of international deals (mainly in Asia) spurred additional momentum in the food tech category. In total, over $125 million was raised globally across sixteen private companies, with $67.1 million of the investment going to six U.S.-based startups.

On the M&A front, while there were some opportunistic acquisitions in the mix, all five targets in December added strategic heft to the acquiring parties, primarily around customer growth and adding to the talent pool.

Overall, restaurant-related tech and delivery concepts continue to make up the bulk of activity, however it was good to see the content sector getting some traction with meaningful capital deployed for Tastemade, Yummly, Panna and Burpple. Stay tuned for the 2015 Annual Report next week, which will take a broader look at the yearly trends and investment breakdown between categories.

M&A

Peppertap Acquires Jiffstore. The Bangalore, India-based grocery delivery service was acqui-hired by Peppertap, the Guragon, India-based on-demand grocery delivery service. The 40-person Jiffstore team will join Peppertap, aiming to enhance user experience and technology talent. As Inc42 notes, PepperTap will not venture into the same business model as Jiffstore, which collaborated directly with the merchants to fulfill orders and pass on the customers. PepperTap’s approach is to handle everything from taking orders, to procuring supplies and making deliveries. The acquisition comes at the same time as Peppertap closing a $40 million Series B investment.

Yummly Acquires The Orange Chef. The San Francisco, CA-based connected kitchen platform was a strong strategic fit for Yummly, as they both are focused on augmenting the food experience through food technology, data and discovery. Primarily an acqui-hire, over half of the Orange Chef’s team will join the startup’s CEO, Santiago Merea, who was named Chief Revenue Officer of Yummly. Building on Yummly’s 15 million monthly unique users, Merea will lead the company’s effort to drive its revenue streams by working with brands and companies ranging from consumer product goods to kitchenware and to identify new opportunities for growth. Notable, Yummly didn’t acquire the startup’s hardware assets for the Prep Pad, a connected food scale.

GrubHub Acquires Delivered Dish. The Portland, OR-based food delivery and catering service focuses on both corporate and consumer diners, operating in areas including Denver, Las Vegas, San Diego, El Paso and Albuquerque as well as its Portland base. The acquisition will allow Grubhub to expand delivery services and the courier network in the western United States. GrubHub’s delivery service currently serves diners and restaurants in 30 markets and expects to be in more than 40 markets by the end of 2015. According to the Chicago Tribune report, Delivered Dish will maintain current operations and team, with no plans for immediate changes.

DinnerLab Acquires Dishcrawl. The San Jose, CA-based online culinary community and event finder will expand DinnerLab’s community offerings to include more “food crawl” events. While DinnerLab currently has over 75,000 members (membership allows for early access to events), in an effort to grow its audience, the New Orleans, LA-based social dining event club recently dropped its membership fee, hoping to triple the number of dinners it offers each week (currently hosting between 25 and 30 dinner parties each week across the country). Separately, as the company continues to refine its business model, DinnerLab also announced layoffs during the month as it shifts to a contract-based model for its events staff, versus full-time. As TechCrunch notes, the company is now centralizing a lot of roles to its main office, such as sourcing ingredients and finding venues, which were traditionally handled by on-the-ground employees.

Matsmart Raises $3.5m. The Skerike, Sweden-based online grocery store sells “soon-to-be-expired” food products, at up to 90% discount to retail prices. The company aims to reduce the amount of food waste by selling foods that would otherwise be thrown away. The proceeds will be used to expand the company in Sweden and abroad to other European countries.

TabbedOut Raises $2m. The Austin-based mobile payment app is currently installed in over 10,000 venues in the U.S. and allows patrons to open, review, and securely pay their tab. This investment, which is an extension of the Series C funding announced in June, will be used to expand to 20 planned U.S metro areas and then launch internationally soon thereafter, advance the consumer app, build integrations with other mobile services and extend Periscope’s big data analytics.

Gousto Raises £9m. The London-based subscription meal kit delivery service provides chef-developed recipes and organic ingredients in exact proportions. Delivery is free, and meals cost between £3-5. According to the release, with the additional funding, Gousto plans to strengthen its team of chefs and nutritionists, broaden its sales and marketing efforts, and continue to introduce a greater choice of meal and delivery options.

Eatigo Raises “Multimillion-dollar” Series A. The Thailand-based online restaurant reservation app offers discounts according to reservation time slots. The team claims eatigo has seated over one million diners, with 95% of reservations booked during non-peak hours at restaurants. According to e27, the funds will be used to strengthen eatigo’s presence in its current markets of Thailand and Singapore by increasing user and merchant acquisition as well as investing over US$1M into offline brand building in support of its online channels.

Announced:12/07/15Stage: Series A Participating Institutional Investors: Not Disclosed Previous Investment: Not Disclosed Founded: June 2014

Lozi Raises “Seven-Digit Investment”. The Ho Chi Minh City, Vietnam-based mobile app allows consumers to find restaurants and rate dining experience. The app reported 500,000 subscribers at the end of November 2015. The funding will be used to expand the company and develop the app’s technology to better connect restaurants and users.

EasyKhaana Raises $100k. The New Delhi, India-based food delivery service caters meal boxes to corporate and individual customers. The startup’s strategy is to own the complete delivery supply chain – with a combination of food, logistics & technology. The company states that orders can be placed in 30 seconds through their website. The proceeds will be used to strengthen its logistics and technology as well as reach out to more people by expanding its delivery areas.

FOOD LOVES TECH Expo Funded Through Joint Venture. The New York-based event, formed through a joint venture between Edible Holdings and VaynerMedia will hold its inaugural three-day exposition in June 2016 in New York City. The first-of-its-kind event will offer consumers a portal to the future of food through technology by showcasing inventors, startups and platforms that are hacking the food chain. In advance of the event, the team is launching a design competition globally and will host an incubator event in San Francisco, Austin and New York City—in conjunction with the local Edible magazine in these areas—to find designers, hardware specialists, coders, foodies and futurists who are developing products that will disrupt food.

PARTNERSHIPS

Yelp and Open Table End Partnership. The two companies quietly ended a long-running partnership (in April) under mounting competition as each are trying to take charge of the entire customer experience.

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Oliver Wright is an international lawyer, financier, and published author. He is the Founder and CEO of Vanquish Merchant Bank. His writings appear in journals such as the Harvard Journal of International Press-Politics. For six years Oliver was an international litigator and corporate attorney practicing cross-border mergers and acquisitions at Gibson, Dunn & Crutcher, the top ranked litigation firm in the country. Oliver Wright holds dual Master and Doctor of Law degrees in International and Comparative Law from Cornell Law School, where he graduated with honors and was Editor of the Cornell Law Review. He was class major valedictorian at UCLA, where he graduated summa cum laude, phi beta kappa with a BA in Communications Studies.