There is no reason not to have FF cameras except production cost. that will be solved in the future and hopefully all cameras will be FF. Tough i guess APS-C will still always be around. I mean "back in the days" everybody was fine with 35mm film also

Canon-F1

There is no reason not to have FF cameras except production cost. that will be solved in the future and hopefully all cameras will be FF. Tough i guess APS-C will still always be around. I mean "back in the days" everybody was fine with 35mm film also

A good step Canon Just get 1.4TC for reach...

flawed logic.. you will always have more reach with a crop and a 1.4 TC.

and FF will always be more expensive to produce then APS-C, if the price difference matters is a different question.but a FF sensors has a bigger surface. so you could always produce more APS-C sensors then FF sensors on a wafer.

I am not so sure. I think it means if and when there is a 7D Mark II it is likely to be full frame.

The 7D is the fast sports camera of the 1.6x crop range - the fastest frame rate, the best AF, the best viewfinder, the best weather sealing and the highest price.

Scale that up to FF, and you've got the 1D X. Cut back on the price and something has to give. If you mostly let frame rate and weather sealing slip, you end up with the 5D mk III. Let everything slip and you've got the 6D but an even more competitive price.

If Canon really do drop the premium APS-C camera line up when the 7D is discontinued, I can't see anything called a 7D mk II ever be released. Correct me if I'm wrong, but I can't remember any camera line ever switching sensor size without some naming convention change such as 1D then 1Ds.

The 7D is the fast sports camera of the 1.6x crop range - the fastest frame rate, the best AF, the best viewfinder, the best weather sealing and the highest price.

Scale that up to FF, and you've got the 1D X. Cut back on the price and something has to give. If you mostly let frame rate and weather sealing slip, you end up with the 5D mk III. Let everything slip and you've got the 6D but an even more competitive price.

If Canon really do drop the premium APS-C camera line up when the 7D is discontinued, I can't see anything called a 7D mk II ever be released. Correct me if I'm wrong, but I can't remember any camera line ever switching sensor size without some naming convention change such as 1D then 1Ds.

Agreed on the above, but at least regarding the weathersealing, my understanding was that the 5D mk3 sealing was at least as good as the 7D's. I look at the 5D mk3 as a full frame version of the 7D with pretty much the same layout and feature set (and probably a few more besides- such as the higher spec AF) but with a slightly lower frame rate.

I think people should not be reading more into what Masaya said than what he ACTUALLY said. Remember, the unquoted parts of that interview are simply DPReview's 'take' on it... nothing more (and nothing less, I have respect for DPReview). Quite a bit of what is written in this post assumes incorrectly.

What Masaya actually said about 70D and/or 7DmkII in the interview is very little, and not concrete about those models nor related to the possibility of which models will still be produced, and when, etc, but rather he is talking about market segmentation.

So, careful and critical reading and analysis of what Masaya said specifically regarding APS-C and 70D / 7DmkII is required. His words are in bold in this part of that link / article, which I'm copying & highlighting below:

DPR: ... the future of APS-C at the semi-pro level is in doubt, he says:'That's something we're considering at the moment. From our semi-pro users there's still demand for APS-C but in the future, I think we will see an increase in the number of full-frame models.'DPR: Either way, that doesn't close the door on an EOS 70D though - when asked when we can expect one, Maeda promises: 'some day in the future. Without fail.

I'm a manager in the Australian Government, and part of my job is to write very specific documentation / policy and to read critically. (I'm not trying to boast, just applying some of my skills here).

So, my take on what Masaya actually says is as follows:- Canon realises a significant proportion of semi-pros currently demand APS-C- In the future, Canon believes there will possibly be more demand from semi-pros for FF- That doesn't mean some or many semi-pros will still want / prefer / need / demand an APS-C- Which in turn means that Canon needs to determine how to market future models like 70D and 7DmkII- the feature set and segment positioning of the 70D (& 7DmkII) might be quite determined by the 700D / entry level Canon APS-C DLSRs- A 7DmkII is still likely on the cards. I think planning, research & development of the 7DmkII has happened some years ago, and R&D are being finalised soon - then ready for production (nowhere does Masaya hint that a 7DmkII is off the cards)- the 7D has been a popular and long-living successful camera for Canon (ie good profit). I think Canon realise if they create another successful, and perhaps 'noticably improved in some aspects' 7DmkII, they can get a lot of mileage out of it, that is: good profit again. - Canon is smart and would be very conscious about brand loyalty, and if they remove a 'top of the line APS-C, while the competition offer good top of the line APS-C sized DSLRs, then some folk who don't want to (or can't afford) the jump to FF, may go to other brands.- equivalent FF lenses are often significantly more expensive than APS-C (when I write 'equivalent' - I mainly mean in terms of 'effective' focal length. (I do realise there are many other aspects to be considered than focal length, but I don't want to write pages here on that!)

Well... feel free to comment on what I've written and determined from the interview!

Totally apart from DPReview's interview - I believe we'll see some high level APS-C cameras. There are serious Canon EF-S lenses (eg 15-85mm, 17-55mm, 10-22mm, 60mm macro, etc) and many EF lenses (eg 70-300mm L, 100mm macro, etc) that just work so well on APS-C too!

There is no reason not to have FF cameras except production cost. that will be solved in the future and hopefully all cameras will be FF. Tough i guess APS-C will still always be around. I mean "back in the days" everybody was fine with 35mm film also

* a few more gazillions of consumer compacts with 1/2.3" sensors, until the will all sit unsold in a huge warehouse * APS-C will be condemned to cumsumer cr*p only (70D) * Hi-End specced 7D II is NOT going to happen * High-End EOS-M is NOT going to happen * Full-frame mirrorless - with or without mount - is NOT going to happen* Canon has no new sensor generation anywhere near ready that could compete with Sony (Nikon) * Canon will fail in the stills imaging market

They really need to fire this Masaya Maeda guy and get somebody in with an understanding of the market.

Note to myself: no more investments in Canon glass, it'd be wasted. And If I am forced to buy a FF camera just to get a halfway decent AF-System and specs ... it'll be the Nikon D800.

PJ1974 - I think you're right, people often read between the lines and see something completely subjective.

To paraphrase Maeda, he says there may room for more FF bodies in the lineup - I'm struggling to see where they will fit in... Eg: which side of the 5D would they go, better or worse?

Maybe they will drop the pentaprisms and have a model on each side: a 1DX feature set but with EVF to fit between the standard 1D and 5D and then an EVF model based on the 6D that would fit in just below the latter.Basically two EOS M Pro models.

Did we read the same article? Did I miss something? The 7DII isn't mentioned. Of course, it would have been a positive sign if he had mentioned it, but it is not necessarily a bad sign for not mentioning it. He just said "I think we will see an increase in the number of full-frame models."

Is he talking short term future, long term future. It isn't said. I get the speculation, but just like when pushed he confirmed you'll see a 70D, the 7DII could be in the works as well.

Personally, Canon...if you are listening....Keep semi-pro APS-C. I'll buy a high quality 7DII as soon as it is available for pre-order.