“Fashion fades, only style remains the same.” Coco Chanel

David Beckham launches a clothing line

Ladies who lust after David Beckham be grateful as now you can dress your man like the super-star ‘soccer’ hero, as Becks himself is set to launch his own ‘bodywear’ collection and cologne.

“I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani,” Becks told WWD.

Becks, 35, is set to launch his debut scent ‘Homme by David Beckham’ in September, however there is no set date yet for his underwear line. I’m thinking though that the clothing line will be laid back LA cool, with slim fitting Tees, boxer shorts and under pants that rival cK!

After four seasons of modelling underwear for ‘Armani’ Becks must have picked up a few notes and has started to translate them into his own designs. Not wanting to compete with pregnant wife Victoria, 36, Becks is said to be working alongside Victoria’s ex band manager of the Spice Girls, and now full-time business manager for her brands, Simon Fuller, to help launch his products.

Becks, who retired from football last year, and was the fifth highest-earning athlete in 2010, was also named as Forbes magazines 35th most powerful celebrity, which must bring some clout to his expanding empire.

Fuller also motioned that “David and I have a number of ambitious and exciting ideas in development across a broad range of categories. The next 10 years will see David evolve into being recognised, not just as an iconic sports figure, but also as an important entrepreneur.”