The Adynxx team had an inside joke that they stopped at the 2 'Xs' by saying, 'when 3 'Xs' are just too many.' Because their pain solution discovery in a pain gene, lead designer Rick Erickson recognized the serendipity of the 2 Xs; they form the raw shape of DNA's double helix. We underscored the key function of their technology in breaking the DNA chain of pain by making the helix non continuous. We finished out the mark by creating a custom font unique to the company