Research Study Objective: The study was carried out on a new tailored child care kit concept in January 2013. The aim of the research was to determine detailed information related to:

The UK women’ experiences with baby care products (how to select products, where to buy, etc.) Women’ opinions regarding the new child care kit which offers all the products “a first time mother needs”

Methodology :

Self administered questionnaire (survey) using the Internet

Period :

January 2013

Panel size :

520 people interviewed

Panel Sample group :

Females over 18 years old living in the UK who are pregnant or who have children