1920s WARRICK Wall’s Ice Cream Box-Trike

1920s Warrick Wall’s Ice Cream Box-Trike

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The first ice cream bicycles in London were used by Walls in London in about 1923. Cecil Rodd of Walls came up with the slogan “Stop Me and Buy One” after his experiments with doorstep selling in London. In 1924 they expanded the business, setting up new manufacturing facilities and ordering 50 new tricycles. Sales in 1924 were £13,719, in 1927 £444,000. During the war years (1939-45) manufacture of ice cream was severely curtailed, and the tricycles requisitioned for use at military installations. In October 1947 Walls sold 3,300 tricycles and invested in freezers for shops.