12 – 14 June 2019

Overcoming psychological biases to foster empathy

Session type:Case Study

Session duration:45 minutes

Presented by:

Rebecca Nolan

About this Case Study

Human psychology, cognitive biases, empathy and emotion. Why are these phenomena important to understand when building products and services? Using examples from user research studies, this talk will highlight how empathetic design is of benefit to both the user and the business, how cognitive biases are a blocker to empathising with people, and how to set up research to overcome cognitive biases.

About the Speaker

My name is Rebecca, and I am a UX Researcher at Facebook, with a background is in psychology and HCI. I have been studying human behaviour in regards to using products for the last 3 years, and I am very passionate about highlighting the importance of psychology when designing products.