Online SEO Copywriting Course Syllabus

This comprehensive home study SEO copywriting training course is delivered online using a dedicated learning management system. At the end of the course, you complete a copywriting assignment which is appraised by one of our experienced tutors, and you will receive a completion certificate.

What’s Included?

6 comprehensive study modules

11 additional activities

7 online revision tests

4 self-assessment exercises

4 information downloads

4 screencast tutorials

SEO Copywriting Course Modules

Module 1: Understanding SEO

What is SEO?

Why is it important to a website writer?

How do search engines work?

Why there are no guarantees

What is organic SEO?

Why you need to know about SEO

Module 2: Copywriting as part of SEO

Copywriting and its role in SEO

Elements of SEO

What is a keyword?

What is metadata?

Importance of regular website updates

What are links?

Using keywords

Measuring performance

Module 3: Websites explained

The role of a website

The importance of the website structure

Web page content

The importance of good copywriting

Module 4: Writing styles

Copywriting tricks of the trade

The importance of accessibility

Structuring your copy

How to write ‘tight copy’

Module 5: Copywriting techniques

Tone of voice

The importance of plain English

Sales techniques

What are features and benefits?

The importance of accuracy

Module 6: Putting it all together to write SEO copy

What to write about

Effective use of keywords

Structuring your content

Hyperlinking and anchor text

SEO checklist

Now it’s your turn

Why pay hundreds of pounds to attend a copywriting workshop? Now you can learn SEO copywriting online in your own time for just £115.00 – enrol today!

Short Copywriting Courses

Short Course Testimonials

"I found the course very interesting and it has enabled us to check the work of our website design/management company and make improvements ourselves that have resulted in improved website visitor numbers."
Sarah, Suffolk