Tuesday, February 2, 2016

ch-ch-changes...

An empty space always fills my head with so many ideas.

This past weekend we finished clearing out the angelo:HOME store located in downtown Los Angeles. It was out first brand store and it was located in my favorite building in all of L.A., the art deco Eastern Columbia. I felt so fortunate (still do) to have been a part of that magnificent building.

We opened the Los Angeles location almost four years ago. When we came into the historic Broadway corridor there was a pilates studio next door and a burger place across the street. In those four brief years our block added an Urban Outfitters, Acne clothing, Il Caffe, Aesop, The Ace Hotel, an organic market, Million dollar condos, and APC jeans.

There's a rumor that the currently under renovation building on the corner, will house a Gucci or Louis Vuitton on the ground floor. Also, the retailer that may be interested in taking over our space is a european eyeglass store. Frames starting at $800.

Our affordable home store brand story was beginning to be an odd fit in the new trendy and hip hood AND we were getting priced out of the area.

It was time for a change, not only for our block and for the Broadway corridor, but for angelo:HOME.

We will continue to do business on our on-line store and with our other retail partners across the country.

I'm currently designing and introducing a few new lines of home furnishings and accessories later this year and eventually, we may look for another store location. Maybe it won't be in Los Angeles. Who knows. What I do know is that the empty space at 847 S. Broadway has inspired me to change it up and creativity thrives on that.