Q&A: Walt Wilkins & the Mystiqueros

When Walt Wilkins & the Mystiqueros got together a year ago, they filled a musical hole Texas didn’t even know it had. But we desperately needed a country rock band with depth – the kind with so many great singers, they can swap lead vocals or do four- and five-part harmonies; with so many great songwriters, they could fill double albums … the kind with influences suggesting the Eagles, Poco and even the Allman Brothers, but with sensibilities honed in Lone Star bars and dancehalls, not L.A. or Georgia. A band capable of producing songs every bit as good as the best those bands ever released.

From “Trains I Missed,” the first cut on the Mystiqueros’ debut album, Diamonds in the Sun, you can tell you’ll be listening again and again. Just one simple verse – “It’s a big old world/But I’ve found my way/And the hell and the hurt/Led me straight to this. Here’s to the trains I’ve missed” – perfectly conveys why San Antonio native Wilkins was able to spend 10 years in a Nashville songwriting stable. (His credits include Pat Green’s breakout tune, “Songs About Texas,” and his work has been recorded by Ricky Skaggs, Ty Herndon and Pam Tillis, among others.) “You Can’t Outdrink the Truth” also resonates with lines like, “You can hide from the mirror/you can lie to your heart/while you can lose your shadow in the smoke and the dark/You can drown your regret in an empty corner booth/But you can’t outdrink the truth.”

Sure, they’re common themes, but the Mystiqueros seem to have an uncommonly well-crafted way of expressing them. The title ballad was written by bassist Bill Small, a New Jersey native who studied voice at Berklee College of Music; rhythm/lead guitarist Johnny Greenberg, a Marble Falls resident, and lead guitarist Marcus Eldridge, of Tomball, each contribute a song. There’s also a few of Wilkins’ favorites by other writers; “Honky Tonk Road,” one anthem prospect, is penned by Nashvillians Ray Stephenson and Bob DiPiero (whose credits on No. 1 hits alone are too many to name). Austinite Sam Baker has co-writing credit with Wilkins and Liz Rose on another evocative ballad, “Quiet Moon.” Only one tune is a recognizable cover: “The Shape I’m In,” credited to the main songwriter in another influential outfit: the Band.

Lone Star Music recently visited with Wilkins and Small (the other guys couldn’t make it) at an Austin-area Macaroni Grill. It’s obvious they’ve spent a lot of time together; the pair almost seemed like a low-key comedy duo as they repeated lines and filled in answers for one another. There’s even a slight physical resemblance: Walt has shoulder-length, sort-of-blond hair and a beard; Bill is definitely blond and has facial hair as well. During a recent acoustic, sort of songwriter-in-the-round night, it was even harder to tell who was running the band. It was a very democratic affair, with guest singer-songwriter Sam Baker and Wilkins’ wife, Tina, sitting in. Whenever they can, they share the stage with their favorites; Greenberg and songwriter/novelist Mike Blakely regularly co-host “TexAmericana Tuesday.” It gives a forum to both famous artists and newcomers working in the studio with Greenberg or Wilkins, who, with Tim Lorsch, has become half of one of Austin’s hottest producing teams.

Well, first off, let’s start with the obvious – the origin of the band name. Let’s get that one out of the way.

Wilkins : We don’t know. I was working in the yard and it just came to me. So I ran inside and looked it up on the Internet. I used to tell people, because people would say all the time when I moved back to Texas, “You need a band.” And I would say, “I would, but the coolest band name is already taken: Los Tigres Del Norte.” So I was like, why have a band if you can’t be in Los Tigres Del Norte? But I like the Mystiqueros. It means nothing. Well, it means we’re members of the order of the Mystiqueros.

Small: And really, I wasn’t sure about the whole thing until I heard the name, and then I said, “That’s really cool.”

That’s a reason to join?

Wilkins: It would be good to be saying, “I’m a Mystiquero.”

Small: Whenever a new band starts, that’s the first fear. You know, how do we find a name? And you spend days and hours and weeks, and Walt, it just came to him. So I figured, it came to him, it was cool. It was meant to be.

Wilkins: It was a good sign.

Small: It was meant to be.

Wilkins: It was either that or the Druid Clowns.

Small: Which would not really, I don’t think, attract the same kind of following.

Wilkins: I could say it means nothing, and yet, everything.

Bill, you lived in Nashville, too?

Small: I did.

What brought you both back here?

Wilkins: I’m from here. And I was in Nashville for 10 years, which is really enough for any living organism. I wanted to come home. I have a 5-year-old boy. He was about to turn 3 and I wanted to raise him down here in the sunshine. And I was down here playin’ a lot, which meant that I’d come down here for two weeks at a time, play gigs and then go back. I was away from my family more. By living here, I can still play as much, but be home a lot more.

Small: I had lived here before I moved to Nashville. I grew up outside of New York City but I’ve been in Austin on and off since 1990. And I really wasn’t playing music in Nashville at all. And I wanted to do that again.

Wilkins: I didn’t know that. You weren’t playing?

Small: Not really. I had my one little tiny road gig that (a friend) gave me where we didn’t do much.

Wilkins: Wow. That’s hard to imagine. I can’t imagine you not playing.

Small: I was a studio boy.

Wilkins: And Marcus Eldridge, the other guitar player, one of the guitar players, he lived in Nashville for, I think, eight years.

Small: Six or eight.

Wilkins: He would say he didn’t enjoy himself very much there.

Small: I don’t think any of us experienced a high level of enjoyment.

Wilkins: No, it didn’t really fit any of us, our personalities.

So who were some of the people you played with in the studio back in Nashville?

Small: No one you’ve ever heard of. I did a million demos of very bad songs for people you’ve never heard of. The only guy that I worked with you or anyone would know is a guy named Deric Ruttan (co-author of the Dierks Bentley hit, “What was I Thinking?”). I played with him on a radio promotion tour of his never-released record.

Wilkins: It never came out?

Small: Not in the U.S. It came out in Canada.

So how’s it going for you guys here?

Wilkins: It’s gone remarkably well, really. We’ve been playing a year. Two months after we played our first gig, we had interest from Palo Duro. Within four months we had a plan to make a record with Lloyd Maines. So I think it’s gone really well for a new band.

How did you guys get together?

Wilkins: It gets confusing, but I think it’s why we fit so well. Marcus Eldridge and I played together in Nashville. He was in my band in Nashville, the Walt Wilkins Band.

Small: And I actually knew him in Austin before he moved to Nashville.

Wilkins: So Bill knew Marcus years ago. Johnny Greenberg and Bill actually knew of each other in high school in Oklahoma City, briefly. Bill knew John’s older brother, who, by the way, lives in Nashville and is a great songwriter and guitar player named Clay Greenberg. And John Greenberg, who has made four records, he’s a really great writer, wonderful guitar player, producer. He’s someone who I would call when I needed guitar players for gigs, which I did occasionally. For Marcus and Johnny, I’d played with both of them. And when we had to put a band together for something really cool, they both said instantly, “We know exactly who needs to play bass and sing with us.” It was Bill. And then the drummer, Ray, was in a band that I had worked with, and I had my eye on him from the first time I heard him play. And talked to him. He’s one of the best people I’ve ever met. Great guy. Great drummer. So we all had these connections. It was the anti come-rehearse-with-my-band method of putting together a band.

So were you all living in Austin at the time?

Wilkins: No. I still don’t know if that’ll ever happen. I hope so. Marcus Eldridge lives in Tomball, which is outside of Houston. The town where he was raised. Raymon is from Brownfield, but he lives in Lubbock. Although both of those guys have lived in Austin for periods of time. That’s why we consider Austin kind of our home. Johnny lives in Marble Falls.

Small: We’re sort of based out of Austin even though we don’t all live here.

Wilkins: Even though only Bill actually lives in the town.

Wilkins: ‘Cause you live in Cedar Park, which is close, but not really the same thing.

But you all had Austin connections even beforehand, so it was that network of who knew (whom), not just auditioning. So what made you decide this was the kind of band that you wanted?

Wilkins: The next record, it may be Bill Small and the Mystiqueros! I had to put a band together for a KVET (98.1 FM, Austin) radio show last summer. So naturally, I called Marcus and Johnny, and Raymon was still playing for Ryan James (a Texas singer/songwriter whose debut album, Back To The Wind , was co-produced by Wilkins), but I borrowed him for the night to play this. It was a big show. I had to put together a band quickly. I thought I was the opening act till a week before, when my wife sang with the opening act before I was there and said, “You’re the headliner. And you need a band.” So I borrowed Ryan James’ bass player (Chris Rhoades) and drummer. And he wasn’t the right bass player. Great bass player, though; He plays with Two Tons of Steel, but he wasn’t right for us. Anyway, the next time we had the band together was for the the KNBT (92.1 FM, New Braunfels) Americana Jam at Gruene Hall. That was last year.

I was there last year.

Wilkins: Actually, that was the first time we played as a band, the five of us. We had Bill there, and really, literally, we walked offstage and we all looked at each other and went, “Well, I guess it’s a band. This is what we’re gonna do.” And I knew that day. I was like, this is my priority. Bill was the final and complete total missing link.

Small: And Ray was in another band and I actually remember looking at him after the show, and I pulled him aside and I said, “So, um, I think we’re gonna have to do this more, and I hope that’s OK.” Obviously, it was OK.

Wilkins: And he made a jump.

You guys wanna tip me off to how old you are?

Wilkins: I’m 46.

Small: I’m 40.

Wilkins: We’re the two oldest. Then it goes down from there to Raymon, who’s the youngest. He’s 32. So we’re not “chirruns.”

So if you’re kind of doing it long-distance (and) you’re still committed to holding it together, you need to hone yourself with local gigs, then get out there and play. How are you gonna draw everybody together on a regular basis?

Wilkins: Well, our long-term plan is, the guys will move back at some point. Oh wait – I can’t say that. Because Ray’s girlfriend would break up with him if she saw that in print.

Small: The bottom line is we have gigs all over the state every weekend. So we leave from either here or Marble Falls almost every weekend, or Ray meets us at our first gig, wherever we are.

Wilkins: So we make it work. And he’s young; he likes to drive. So for now, we’re doing fine.

And (flying) Southwest is cheap if you’re going to the right places.

Wilkins: That has helped, too.

So that answers the what brought you back to Texas question.

Wilkins: And barbecue.

Small: Mexican food.

So here’s the burning question: What is it about Texas that fosters so much music?

Wilkins: I think it’s many factors. There’s a crash of cultures: the cowboy, German, Mexican, Polish. All these cultures that dance. And we have a culture like nowhere else. People go out – kids in their 20s go out to see music more than they go see movies every night. People actually go out and like music, and it’s part of our culture.

Small: As opposed to going out to hear a Top 40 band play background music while you get hammered.

Wilkins: Right. Original music. There’s a real – I mean it’s just part of our culture here. You have to be able to perform live and bring people out so they’ll buy beer and the club will have you again. You gotta make people dance, you gotta make people have a good time. It’s based on live. That’s where Nashville completely lost all of its credibility and momentum.

Wilkins: Well, there is good live music in Nashville. But to get a record deal in that business, you don’t have to play live at all.

Small: And you can’t make money playing live music in Tennessee. It’s just not gonna happen.

I paid $40 once for a gig in Nashville. [Laughs]

I couldn’t believe some of the artists I saw playing for tip jars there.

Wilkins: There is great music to see, but Nashville’s there because of the music business, and live has very little to do with that anymore.

Small: It’s an afterthought.

Were you here at the time that labels actually did try to get a foothold in Austin?

Wilkins: I grew up here in the ’70s and they kept sayin’ …

I thought it was the ’90s, too.

Small: Yeah, actually they did while you were in Nashville. One of the guys from Arista came …

Wilkins: Oh, oh, Arista Texas! Yeah, Cameron Randall.

Small: Yeah, Cameron Randall.

Wilkins: Yeah. It’ll never go here.

Small: No.

Wilkins: Thank God.

How come?

Small: I think it’s because the things that make Austin and Texas such fertile ground for music and musicians and creativity are the opposite of what the industry needs to survive.

Wilkins: Awesome. Yes.

Small: And nobody wants that to come here. If we need the industry, we’ll go to it. We’ll go to L.A., we’ll go to New York, we’ll go to Nashville, we’ll go wherever we need to go. That’s fine. But don’t bring it here. It’ll mess the whole thing up.

Wilkins: It would pollute it.

Small: And there’s enough of it here and enough people in the industry who know about Austin that it works. It’s fine. There’s artists here who have great, lifetime-sustaining careers. They do not have to live in any of those other hell-hole-ish places.

Wilkins: Right. Beautiful.

Do you think that there’s a bit of complacency involved in Austin, though, that some artists do make a decent living here so they don’t try to go anywhere else?

Small : Well, what’s wrong with that?

Wilkins: Yeah.

Small: I want to make my living playing music because it’s what I do. I don’t really do anything else particularly well. And I would rather be playing $50 gigs every night in Austin, Texas – maybe a little more, that’d be nice – than not playing. Much rather.

Wilkins: And Texans by nature are much too obstinate to work through the Nashville machine that tells you what to wear and stuff.

Small: And what does that have to do with anything?

Wilkins: We’re lucky in that we have Nashville to go to. And then come home.

Small: And there’s a big Austin and L.A. connection as well. I mean, half the people that I came up with in music in Austin in the ‘90s live in L.A. now.

And you’re happy to have them there, huh?

Small: Yeah, right. It’s great to have them there.

Let’s talk a little bit about the album. Who’s singing what songs? Is it usually the writer?

Wilkins: For the most part, that’s true. Bill’s singing the song he wrote, “Diamonds in the Sun.” John Greenberg wrote and sings “Red River Blues.” The song that Marcus sings is an old song of mine called “All These Memories.”

Small: Marcus had just finished recording his second record when we started the Mystiqueros record, so he’d pretty much done all his songs, and he didn’t want to necessarily re-record, you know, have it on two different records; it’d just be a little weird.

Wilkins: Right.

And you had a lot of co-writers …

Wilkins: All Nashville co-writers. That’s from my last year or so in Nashville, when I co-wrote most days. Fulfilling my publishing obligations.

Is that what drew you there in the first place? To be a songwriter?

Wilkins: Oh yeah, yeah, yeah. I didn’t go there wanting to (perform). I just went there as a songwriter. I mean, I like playing, I’ve always played, but I just went there …

Bill, was that your goal as well when you went to Nashville?

Small: I didn’t have one! Which, pretty much, gives you what I accomplished. I had no goal, I accomplished pretty much nothing, so I’m even.

Wilkins: It all worked out!

Have any specifics you want to tell me about any of these songs?

Wilkins: Well, I like ‘em all! I do. Some of the songs are real special to me. The song called “Big Shiny Cars” is by our friend Davis Raines. Davis has been one of my favorite writers for 10 years. He’s one of the people who, when I got to Nashville, I would have never heard him otherwise. But I heard him and never recovered. He’s that good. I have three favorite songwriters: Davis Raines, Sam Baker, and Kevin Welch.

Wow. And you know them all.

Wilkins: I do.

Small: I have four. Take that list, add Walt Wilkins, and we’re done.

Wilkins: Hah, that’s sweet. … But Davis Raines sang that song 10 years ago and I thought, “That’s the most amazing thing I’ve ever heard.” It’s a song about playing music for the love of it. So I knew that I would … I don’t know, I just always loved the song, and then when I’m all the sudden in a band where everyone sings … I’ll never forget the first time we tried it. We were on a van trip and we were in Nashville. No, we were in Louisiana, the night before we were playing in Nashville. And I said, “We ought to try this song,” and the first time we sang it, I had chill bumps that have never gone away.

Speaking of Sam Baker, you have as an auxiliary band member sometimes. Do you do that whenever you can?

Wilkins: Yes.

Small: Whenever he lets us.

Wilkins: Sam is a – we are the Mystiqueros … we were the five, but we have these … what goes around … ? (He makes a spinning motion.)

Small: Satellites?

Wilkins: What goes, the neutron, which is the one that goes …

Small: Oh …

Orbits?

Wilkins: In an atom, there’s a neutron and an electron, which one …

Small: Proton …

Wilkins: Anyway, we have these swirling members, Sam baker being one of ‘em.

But back to your record. You’ve made your own comparisons, or at least, the album press release does, to the Eagles and Poco, which is exactly what I thought when I listened to it. You’re not striving for that specifically, are you?

Wilkins: Not at all.

Small: It’s just what we do. I think the thing to always let people know is that we’re not striving for anything except to be good at what we do. And I guess there just hasn’t been a lot of bands in a while that have a bunch of people who really sing. I haven’t seen very many.

I know the Band of Heathens has a lot of players.

Wilkins: Band of Heathens, they do all sing. But I’ll tell you another band, the only other band that I’ve ever thought of (comparing ourselves to). After our first gig, I thought, “You know, this reminds me of one of my favorite bands, the Lost Gonzo Band.”

Oh yeah, yeah.

Small: Very much so.

Wilkins: And the Eagles, well — they were very slick. We are not slick by nature at all. We’re very shaggy and unrehearsed. We’ve never rehearsed.

Small: We actually pride ourselves on never having rehearsed!

I’ve heard that before from bands.

Small: We have learned songs in hotel rooms and vans …

Wilkins: And soundchecks and onstage.

Small: But renting a rehearsal room, going in and polishing up an act, we don’t do that.

Wilkins: It’s not our thing.

B: And also, we’re not kids. We’ve all done this long enough to know what it requires when we get onstage.

So what attracted Chris (Thomas) from Palo Duro? How’d you guys hook up with him?

Wilkins: Chris and I have known each other and he had made and overture a couple of years ago to me, and said, “If you ever want a home to record …,” which I was very flattered by, but I avoid being a member of any group …

That’ll have you as a member …

Wilkins: Yeah, right. And then Lloyd Maines and I had worked together on several projects, and he’d said to me several times, “Palo Duro would be a good home for you.” And then Lloyd kind of actually got in the middle of this between Chris and I and said, “Look. We should do a record together and it should be on Palo Duro.” He said as much once which of course, I wanted to. And when we played the first couple of gigs – I mean really, we played one weekend out and I called Lloyd and I said, “All right, I know what I want to do. I think I’m in this new band … Everyone sings, there’s twin guitars, it’s very ’70s… .” And he said, “Man, that sounds great.” And I said, “Now Lloyd, the drummer has never played in the studio.” And Lloyd said, “Oh, man, I don’t know.” I said, “But he’s from Lubbock.” And he said, “all right, let’s do it.”

How long did it take you to do the album?

Wilkins: 10 days.

Small: We don’t mess around.

And you did it mostly all locally.

Wilkins: We did, we recorded out at the Zone in Dripping Springs.The owner is Mike Morgan. It’s now the favorite studio of Lloyd and Ray Wylie Hubbard does all his stuff there.

Small: I believe Mike Morgan is in Flounders without Eyes. That’s his band.

The album is dedicated to Buck Jones. Can you tell me who he is?

Wilkins: Yeah, the record’s dedicated to Buck. I believe three, maybe four of us in the band had met Buck. I worked with him; I produced his record. He’s a wonderful young singer that got killed in March by a drunk driver on his way to a gig up near Dallas. Someone I’d known for about 10 years.

So what would you guys like to talk about that we haven’t discussed so far?

Wilkins: One thing I think – this is for Lone Star Music, right? We are by nature, very Texan. There’s no way around it. These guys have all played for years in the bars, dancehalls, theaters. We are as Texas as you can get. Marcus Eldridge is fifth-generation Houstonian. I’m a sixth-generation Texan, Johnny’s from Oklahoma. Bill’s the foreigner. But he’s lived here off and on for 15 years.

Small: My parents lived here in the ’50s. Both my sisters were born in Austin, Texas. It’s been in our family culture for a long time.

Wilkins: We’re just a very Texan band. We consider ourselves part of this Texas music scene or culture. We are, we’re from it, we’re in it, we live it every day. But we also want to go out and play all over. We have and we will. More. We’ve noticed that people like this kind of music all over the place.

Small: And, you know, so they don’t all have to move here. We can go see them!

There’s a lot of people flocking to Austin these days, trying to make careers here. Would you still encourage others to do that?

Small: No, it’s big enough. Go home. (Another round of laughter.)

That’s what everyone says.

Small: You know, I say that half-serious and half-joking. I mean, look, I can’t blame people who come here and want to live here. I did. And I came here from New York and it was a welcome, welcome change. I still love New York, I still go to New York, but I wouldn’t live there again, you know, full-time. When I came back, I almost moved to L.A. instead of here. I had some better opportunities here so I came here. And I’m, of course, glad I did. But, I don’t know, the town’s grown an awful lot. It freaks a lot of people out.

Wilkins: But it’s still a more manageable life, do you think, than New York?

Small: Oh, it’s much more manageable than living in New York or L.A.

Wilkins: God almighty.

B: And people complain about traffic here, and I just laugh at ‘em. It’s like, you don’t know traffic. You’ve never seen traffic. Now, I’m sure it’s gonna get worse. I have no doubt. I moved here in 1990; there were 440,000 people in Austin. And now there’s over a million.

We’ve hit a million?

Wilkins: With surrounding areas, yeah.

Small: And the change is un-freakin’-believable. I mean, even just the physical changes in the city are unbelievable.

So speaking of touring … do you have to work any time in the near future?

Wilkins: Oh, god, yeah. I’ve never made any real money from songwriting.

Really?

Wilkins: Yes, really. I can assure you.

Small: I can, too.

Wilkins: I mean, I’ve never had a hit song. You have to have a hit song on the radio, nationwide, to make money.

But I thought your song “Songs About Texas” was what what really launched Pat Green’s career.

Wilkins: But that was in Texas, and that was really about two stations. I mean, that jumped him up a level and got more kids to come out and see him. That was the Wolf in Dallas. And one big station playing your song wouldn’t make enough to pay for this meal. Honestly.

Small: Hey man, that $9 royalty check you got. Come on …

Wilkins: I mean, I’ve made a little bit of money from all my years of writing. And I’m not complaining, I’m proud to have been able to just keep doing this, and that’s the reward. There are precious little other rewards.

Small: The one thing you figure out, I think, the older you get, if you remain in the business of music, is that there aren’t very many reasons to put up with it. You have to love making music to put up with the business of it.

Wilkins: You have to love it. Yes. Believe me. Ask my wife and son.

Small: You have to love it a lot .

Wilkins: And I should add to my answer that I’m very grateful to Pat for recording the songs he’s recorded of mine. But only when a song is a hit song on a chart, nationwide chart, are you able to …

Small: Get the big check.

Wilkins: Yeah, even a medium check. A common misconception. I’ve been asked that before. People assume that I made some money somewhere.

Small: I did when I first met you.

I understand you were on the road with Pat for a year. Was it the year that all his growth was happening?

Wilkins: It was a year of great growth for Pat. I was touring in his band when he had just made his first record on a major label. And he was getting out of state. We went all over the country and that was his first time to do that. So yeah, it was a time of great growth. It was a lot of fun to watch.

So did you do a lot of sideman work in other bands before?

Wilkins: Never. I’m not good enough. Bill will tell you that.

Small: I won’t. I will not tell you that. I will not tell you that at all.

Wilkins: There’s only (one way) that I could play (in someone else’s band) and that’s with a bandleader like Pat Green who just wanted me around. Pat and I sing great together. Our voices just happen to sound really good together. So that’s why he liked me being in the band.

Small: Walt will probably make a derogatory comment after I make this statement. But Walt is one of my favorite singers. His voice sounds good with almost everybody’s. The whole reason for me that this band was so much fun initially was getting to sing with him. ‘Cause it’s just – I mean, it’s easy. Thank you for not saying anything.

Wilkins: Ahh I don’t know. Thank you, Bill.

So now that you guys are in your 40s and you’re looking at writing from a somewhat different perspective, where is the subject matter coming from?

Wilkins: Well, for me, as a writer, I just, I’ve always written. Always. Since I was 5, 6, 7 years old. I’ve always written. My whole life. So I don’t know necessarily, (but) it’s always gonna be affected by what’s going on around me, or places I imagine.

Small: I put a much higher value on making sense now than I used to.

Wilkins: Yeah, right. Right.

Small: I like my songs to actually make sense.

Wilkins: It should make sense.

Small: I don’t think I really cared for a while. But yeah, they make sense now.

And as far as this album goes, was there was an effort to try to get something by every band member on it?

Wilkins: Oh, yeah. And we didn’t want to put any songs on the record that all five people didn’t feel good about. There were a lot of songs that one vote could kill that candidate. We have a lot of songs.

Small: It was amazingly easy to do.

Wilkins: Between us, we have a lot of songs. ‘Course, I have the most because I’m the oldest. But I had a writing gig for 10 years, so I got to write every day for 10 years. So I had the lion’s share of the songs, but we all have songs. Great songs. And as we make more records, we will never not have plenty of songs.

Now, being with Palo Duro – I think it’s a great label – but it is a Texas label. Are you going to try to grow beyond that?

Wilkins: Hell yeah. I think Chris is for it, too.

Small: That’s the thing. I think Palo Duro would be happy to grow beyond where it is. And if we can help that happen and all go somewhere together, it’d be great.

Wilkins: Our goal is to be their biggest-selling record to date. That’s just one of our goals. We’re all competitive as hell.

About the AuthorLynne Margolis

After spending years in Pennsylvania’s newspaper trenches, Pittsburgh-born writer/editor/photographer Lynne Margolis opted for the freelance life and Austin weather. She has contributed regularly to print, broadcast and online media including American Songwriter magazine, the Christian Science Monitor (where she became the “go-to” Beatles writer), Paste, Rollingstone.com, grammy.com, fest300.com and NPR affiliates, and was a contributing editor to the encyclopedia, The Ties That Bind: Bruce Springsteen From A To E To Z. A music-related travel specialist (she loves museums, archives and venues), she also writes many artist bios, evangelizes for animal rescue and shamelessly bribes random canines for kisses.

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Founded in 1999 as an e-comm site for Texas music and geared toward the genres of country, red dirt, folk, singer-songwriter, roots & blues (all later tied together under the handy "Americana" label). The Magazine launched in 2007 and evolved into digital in December of 2015.