When I started at this job I was excited. Everything was great. Things in the financial world change quickly. Things have changed so much that I do not enjoy my job as I use to. I came into this job wanting to provide members with financial success. Now it has turned into a Wells Fargo pushy sales environment. The goals they have set are impossible to meet where as before it was possible. Those who do meet their goals are pushing sales on their personal time as well as during work hours.

Management is great. They are very supportive. I have only come across two that were not good managers but I don't let that stop me from doing a good job. Coworkers depends on the location. At first it felt like highschool but under new management it changed for the better. Now everyone feels like a happy family. The hardest part of the job is performing up to their sales standards while being detailed in every area of the job. The most enjoyable part of the job is when I know I make members happy being providing them with a service or a product they need.

Amplify Federal Credit Union was not a terrible place to work. They have a excellent compensation/benefits program and the fast paced environment can lead to a great amount of retained work industry and knowledge of all facets of the industry. The membership is also fantastic!

That said, work/life balance is non-existent at certain levels in the company as is job security. The systems give little to be desired and constantly changing cooperate initiatives keep the company in a state of flux.

Local grass roots company that puts their members ahead of the gains of the Credit Union

Branch Sales Manager (Former Employee), Austin, TX – August 31, 2012

Although Amplify is going through a serious shuffle in the upper management to find their footing in the changing economy, I thoroughly enjoyed working here. I learned how to preserve the long term business of the company by focusing on the relationship with members other than the short term profit. Additionally, the fact that it is a small company helped me learn how to adapt to situations for which there was no precedent set. I was allowed to grow my branch in any way I wanted, so long as stayed with in the ethical guidelines while still profiting.The hardest part of this job has been changing the outlook of the employees who have been at the company for many years. Introducing a new sales model in a gradual, low impact manner that does not alter their perception while maintaining the values for which the company stands.A typical day at work included daily meetings to discuss all current happenings, coaching the associates on their performance, making sales calls independently as well as with business partners, and face to face member contact

Pros: the products and services that the credit union offers and the service level of the staff.

Cons: senior management needs to practice the culture that a credit union embodies, even if giving back takes a little more from your pockets.

When new management took the reins of the credit union in 2011, the mentality changed. Gone were the days of your local credit union doing all in can to serve it's membership and welcome to the corporate banking world of hidden fees and zero tolerance for employees. The accelerated process of credit union loans being sold to the banking industry strikes great fear in the hearts of longtime members. Turnover is outrageous and on the current path, expect either a corporitized bank dressed up as a local credit union or total failure and decline in production due to new management, new practices, and very low employee moral.

In every place I've worked, I've seen people who have chosen to leave and people who've been asked to leave. The biggest surprise for me since joining Amplify, was seeing all the people who've left that come back after realizing just how good it really is at Amplify. We have so many employees here right now, that left for a few years and came back. Where else does that happen? When you make exaggerated comments like you did, you've completely overlooked all the employees who love what they do, and all the member's who choose our credit union over a bank everyday. I'm sorry you didn't have a good experience at Amplify, but most of our employees do. I would hate to think someone with the potential and desire to uphold our core values - Honesty, Accountability, Respect, Service, and Commitment - might be swayed from joining our team because of the misleading comments you've made.