Post navigation

Lazaro Perez-Designer for Lazaro and Tara Keely

Our good friend Christopher Dillon, Manager of Macy’s Bridal Salon State Street, invited two of our members of our Fashion Department to spend some time at the bridal salon to view the Fall 2010 Lazaro and Tara Keely Bridal Collections during this past weekend’s trunk show. We had an opportunity to meet Lazaro and discuss his visions for his collections and talk all things bridal. What struck us the most about this renowned designer is his relaxed and grounded persona. Soft spoken, confident, and truly enthusiastic about every bride he worked with earlier in the day.

Lazaro has been designing since the late 1990’s and has been known for awarding winning designs incorporating his talent in the use of hand beading and embroidery. His designs are ultra-glamorous and elegant. His Fall 2010 collection is every bride’s dream come true with exquisite designs incorporating lace, organza, silk and antique beading. The structure and fit are superb. And he has not allowed his ego to out shine his collection which unfortunately is not necessarily the case with other designers we’ve encountered. With Lazaro, you know in an instant that his love for his work and his dedication to creating beautiful gowns for brides is a passion that is as much alive in his eyes today as it was when he first started nearly 15 years ago. Bravo! For more information; visit www.lazaro.com or to find the nearest retailer who carries the Lazaro and Tara Keely brands. A division of JLM Couture. To book an appointment at Macy’s Bridal Salon, call (312) 781-3545. Ask for Theresa or Christopher.

About bill@bridalexpochicago.com

Bill Brennan is President and CEO of Bridal Expo Chicago and Milwaukee which produces 31 bridal events and fashion shows. Our attending brides and grooms-to-be live busy lifestyles and are looking for a variety of unique products and services to use for the most important day of their lives.
Local and National Retailers exhibit at our shows to connect with our attendees. Our bridal events delivers a mutual benefit between the exhibitor and the bride; an opportunity to interact on a face-to-face and grass roots level. It is a win-win for both to-be-weds and wedding professionals.
Bill has a diverse background in special event and meeting planning, bridal marketing and advertising, and sales training.