Melbourne Writers Festival

Melbourne Writers Festival holds a unique and important position in the Melbourne festival landscape, with a broad appeal being the festival “for everyone who reads”. An important part of any festival is to sell tickets, and Melbourne Writers Festival came to us to explore a revamped interface.

We aimed to gain an understanding of the complexities of the festival by holding workshops which also gave the stakeholders a chance to speak candidly about the reasons for wanting change. We learned that success would require a drastically different website experience, and that seamless client management of the online assets was a must. Existing API’s were required to stay in place which handle ticketing, and the site was required to have different modes which correspond to the festivals seasons.

The website launched to positive feedback, a 12% increase in enews subscribers, an increase in unique web page views for the Schools’ Program by nearly 1800 views, and significantly, a decrease in calls to support for assistance with the website/purchasing tickets over the campaign period.