insights

Use Schema.org to Supercharge Your Search Looks

Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content.

While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for a business and seen the social media icons or hours pop up?

Hours:

Tuesday

8AM-8PM

Wednesday

8AM-8PM

Thursday

8AM-8PM

Friday

8AM-8PM

Saturday

Closed

Sunday

Closed

Monday

8AM-8PM

These are all generated by microdata that you can easily embed to your own site. The Schema.org website does a great job explaining how to get started at implement this magic, but to give you some ideas of where you can take your organizations search image, here are some useful types:

By taking a few extra steps to mark up content with tags that describe a specific person, place, or event you can help Google and other search engines better understand your content and display it in many useful ways!

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