It's Not Laundry or Dry Cleaning, but a $500 Machine That Freshens Outfits Quickly

Procter & Gamble is betting shoppers will spend nearly $500 and find a spot in their homes for a machine more than 4 feet tall, all in the name of avoiding laundering or dry cleaning their favorite blouses and slacks.

Swash is a new release from the consumer-products giant, maker of Tide and Febreze, in partnership with Whirlpool. The tall and thin device, which is large enough to hold one men's extra-large suit jacket, uses...