Jack Links Messin’ With Sasquatch

Jack Links Beef Jerky has brought back Sasquatch, a misunderstood and comically tormented antihero whose first appearance in 2006 brought horror to the brand’s advertising strategy. With more than 180,000 MySpace friends Sasquatch is back, on www.messinwithsasquatch, livingsasquatch.com, YouTube, Facebook and in a series of new television and web commercials. The campaign centres around campers who foolishly prank the unsuspecting Sasquatch, only to find that they’ve picked on a wild unpredictable creature.

Click on the image below to play the trailer in YouTube

Click on the image below to play the Football video in YouTube

Click on the image below to play the Football Dance video in YouTube

Click on the image below to play the Campfire Chair video in YouTube

Click on the image below to play the Campfire Gas video in YouTube

Click on the image below to play the Campfire Guitar video in YouTube

Click on the image below to play the Thinking video in YouTube

Earlier Commercials

Click on the image below to play the Pickup video in YouTube

Click on the image below to play the Watch video in YouTube

Click on the image below to play the Shaving Cream video in YouTube

Click on the image below to play the Water Bowl video in YouTube

Living Sasquatch in Augmented Reality

The campaign took an augmented turn in 2009 with the launch of the Living with Sasquatch site. Visitors to the site are able to make their own films with Sasquatch, choosing from 35 different Sasquatch animations, adding them to a timeline and recording their own interaction with the Sasquatch through a drag and drop interface. Users can add speech bubbles to give Sasquatch a voice. Short movies can be sent to friends and added to the site’s public gallery to receive “Stomps of approval” or votes from other viewers of the site.

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