The Pipe Hitters Union is not just another brand of fancy clothes with “skull and cross bones” that you may already find in hundreds, or even thousands, of variations all over the world. It is a bit more than that.

The story began in the USA in 2004 when a group of special forces vets, who chewed dip and spilled blood in GWOT, founded a lifestyle brand for true warriors. Seriously, if you look at the overall style of the PHU, its founders, models in the photos promoting the brand, or patterns, the story could have as well started somewhere in Scandinavia, where we could find bearded tough guys who take the full benefit from their past, worshiping the philosophy of “sons of Odin”, or just Vikings that ran the reign of terror in the medieval Europe…