"We're looking forward to collaborating closely with [Picnik] to improve the online photo editing experience on the web," Axe concluded. "In the meantime, we encourage you to head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud."

Last year, Google said it would be stepping up its acquisitions, likely one technology-intensive purchase each month. Bigger investments, like the company's purchase of YouTube or DoubleClick, would be "relatively rare" due to the high cost of integration, CEO Eric Schmidt said during an October earnings call.

In evaluating acquisitions, there is "no particular rhyme or reason or prioritization," Schmidt said at the time. "It's very much a function of the specific individual."

About the Author

Before joining PCMag.com, Chloe covered financial IT for Incisive Media in NYC and technology policy for The National Journal's Technology Daily in Washington, DC. She has held internships at NBC's Meet the Press, washingtonpost.com, the Tate Gallery press office in London, Roll Call, and Congressional Quarterly. She graduated with a bachelor's deg... See Full Bio

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