via saatchi.comAd Agency: Del Campo Saatchi & SaatchiClient: BGHTitle: Dads in BriefsCreative Director: Maxi ItzkoffDirector: Nico & MartinProdCo: PrimoEditor: Pablo ColellaColor Correction: CinecolorSummer arrives and along with the heat comes every family's worst nightmare: men stripped of everything - clothes, their trousers and ...even their own pride. They are ‘Dads in Briefs’. The three humourous commercials in this campaign show dads shamelessly walking about the house, in their underwear. The solution to this problem? Install a BGH air conditioner, so they get dressed….

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