LRS' new Table Tracker and survey tool

June 11, 2013

LRS' CEO Skip Cass discussed the company's Table Tracker tool, which he calls the "GPS for food runners." The system allows runners to be mindful of where their customers are sitting and how long it takes for food to reach them. Cass said it not only helps from a customer experience standpoint, but it also provides data that helps operators drive their business better. Additionally, LRS has a new survey tool that allows customers to take a survey on site on a tablet. The uptake rate is about 80 percent higher because of the tool's immediacy.

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.