@Zlatko
Exactly, the problem here is not about technical things, but rejection of DSE as a defect by Philips. It is rediculos , but after last reply from the company they sent me email with request to fill in a feedback form about TV that they could publish on site. I provided it and mostly wrote about DSE and how Philips consider it. I believe they already have enough positive marks from other users, that is why my reply was 90% negative. It is easy to guess that my review was not published with note that I'd violated some points of Instruction. They also kindly provided a link to Instruction, but it does not work with 404 error. What I could expect if I didn't glorify Philips? Very sad experience...

2012 9-Series WILL feature Direct Local Dimming LED technology. Exact specs are still unknown.

In fact it is "an extremely rough edge", caused by wrong priorities, insisting on making panels thinner and thinner. The thinner a Direct LED panel is, the more suspicious you should be of DSE.

Today I was 'lucky' to be one of the first in the world to pickup the new 9000 series TV, I bought the 46PFL9707 screen.

Previously I had the 46PFL9706 but after swapping this screen twice, Philips gave me the option to return the TV and get a refund.

Unfortunately the new 9707 screen is much worse, the DSE is horrible. The screen is very inhomogene, less sharp than my Samsung 6500 series screen I had temporarily (this Samsung screen is very clean and almost homogene!)

Even worse, the TV was dirty when I unpacked it, black finger smudges on the rear, finger smudges stainless steel bezel, 3 spots in the coating. Some crater like holes in the coating of the screen en two dead pixels.

I also tested the Smart TV option, it is sluggish, the icons are animated, but show up with hickups, why oh why is this all so bad...

I repacked the TV and will return it tomorrow.

I really don't understand that a € 3000,- costing TV is worse than a Samsung TV that costs half!

@GuiltyNL
I am sorry to hear your experience. If your TV is not a single faulty one(which I doubt regarding my/our experience with 2011 9 series) Philips is doing a real bad job in solving issues and keeping premium customers. And the lack of official statement on DSE issue(be it even a denial) is not good for the reputation of Philips as reliable and top quality brand. In this "connected world" environment we live in this can play them a bad joke. People are more and more using internet sources/reviews when making their decision what to buy and mass issues like DSE can't stay hidden.

@GuiltyNL
I also doubt yours is a separate case, but as we have yet to see more than 1 9707 it is a possible.
So far I haven't see a 9706/9606 screen without DSE. Why some people don't see it - may be they just think it is normal, or some owners pretend it doesn't exist on their screen as they don't want to admit they have a bought a 3000 euro TV set with such a fault
Otherwise I am very happy with the PQ of 9606 - it is really amazing combined with Ambilight.

@GuiltyNL
I am happy EXCEPT for the DSE! And even if it is relatively small on my screen I think it is unacceptable in a TV with such price tag.
I haven't seen the issue on this clip. This is different from DSE which manifests as thin vertical lines on screen

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