January 2019

Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online....

What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it?
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in...

With the cord-cutting trend growing in recent years, subscription video streaming apps have served to benefit significantly from it. According to a recent report from Sensor Tower, the top 10 subscription video on demand (SVOD) apps increased their annual revenue by 62% in 2018, jumping...

In the midst of public concerns over data security, tech companies have begun to turn their actions toward ensuring the safety of user data.
According to TechCrunch, Google is in the process of removing apps from Google Play that request permission to access call logs and...

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...

On the first day of CES 2019 in Las Vegas, Google made several exciting announcements concerning its AI-powered virtual assistant, Google Assistant. Let’s take a look at a few of the new capabilities and integrations that were revealed.
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Over the next week...

In the face of a public relations crisis, a company may decide the only way forward is a total rebrand. It might seem daunting at first, but if your image is truly tarnished, rebranding is a necessary part of recovery and survival.
With the right plan,...

Apple is sliding down the list of the biggest smartphone suppliers in the world after announcing its plans to cut iPhone production by 10% in the first quarter of 2019. Apple is now the third biggest supplier after conceding the second spot to Huawei, with Samsung currently...

Brand awareness is essential to attracting loyal customers and driving sales. While marketing automation technology might help get your products or services in front of consumers, you need a strong, creative approach to make sure your message and brand resonate with your intended audience.
By focusing...

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.
Voice search and live videos were just two of the methods marketers...