personally for me, it'd be a chance to bust some stuff that I would never dream of spending the cash on...national treasures, topps sterling, the new topps 5 star coming out, etc

figure its house money, have fun with it and not worry so much about ROI

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Not looking for anything specific...usually will just looks through buckets and lists to see what catches my eye.
http://s12.photobucket.com/albums/a210/cardpic
PC: Yao Ming, Chicago Teams, Jessica Burciaga

Personally I would buy 3 or 4 boxes of exquisite and then chase after some Contenders rookies. Go for that Brady or Rodgers. The 2004 boxes are more expensive than other years, but they give you a shot at Rivers, Eli, Roethlisberger, Welker, Turner, Fitzgerald, Schaub, Steven Jackson. Lots of good potential pulls there. Identify a few targets and go for em. Try and get some keepers for your collection since your playing with house money. Congrats and hope you get some great pulls!