dataxu's thoughts on data, analytics and the industry

Advertising Week NY: Data Driven and Connected to Mobile

Every fall, Advertising Week engulfs New York, a city known for its media and advertising industry. And just as digital has swept the advertising industry, so too has it swept Ad Week. This year DataXu’s Mike Baker will be speaking at several events dedicated to the evolving digital landscape – mobile advertising and data driven decisioning.

A day-long event dedicated to bringing all the top media and creative agency leaders together to talk about all things mobile. Mike will be speaking on a panel called “Apps: The Game Changer” discussing how apps are changing the face of mobile and advertising. Mike will be speaking alongside executives from Mojiva, Targetcast and FourSquare.

Embracing the connected consumer is the focal point of this in-depth look at the burgeoning digitally-driven data ecosystem. Advertisers, marketers, brands, agencies and digital innovators will examine trends in consumer media behavior; innovations in science and technology; policy and privacy implications; and more. Mike Baker will be joined by executives from StarCom, 4A’s, PriceWaterHouseCoopers, MTV, BlueKai , Quantcast and more.