Celebarating 18 years of the Magnificent Mile Lights Festival on North Michigan Avenue in Chicago

Under the leadership of Bob Dion, the marketing firm of Davis Harrison Dion created a great visual marketing campaign for the Magnificent Mile Lights Festival. This campaign was in print, online, on banners and bus shelters.

The success of the Magnificent Mile Lights Fests is due to the close working relationship between the volunteer and staff of the Greater North Michigan Avenue Association. This year the partnership of Chairperson, Jennifer Woolford, of the Merchandise Mart, and Ellen Farrar, of the Association made this the “Best Lights Festival ever.”

This was the 18th year of the Magnificent Mile Lights Festival and 50 years that trees have been lit on Michigan Avenue. This long term success is due to the Legacy of Leaders–of the Lights Festival, the Greater North Michigan Avenue Association and our government partners.

John Chikow, past Lights Festival Chairman and now President and CEO of the GNMAA, with Peter Simoncelli, the Association Chairman.