In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.

In general Retargeting and Remarketing are same.

A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.

In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.

You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.

How can we re-target clients online?

All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
We can paste a simple javascript code in our website and this code will save cookies in the browser of visitors when he/she visits our website for the first time.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.

If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.

Variables are used in PHP and other programming languages to store dynamic values.

Variables can be used in any PHP program to store information.

How to create or declare a variable in PHP?

Variables are declared using $ (dolar) sign followed by _ (underscore) or alphabets.

If we want to declare a variable named First Name we can write it as:

$firstName

A variable name can contain Alpha Numeric Characters with or without underscores.

A variable can store values of any data type like strings, bool, float, double or integer.

Remember that in PHP the variables are declared in the same line where a value is assigned to them.

Unlike other programming languages there is no need to firstly declare a variable and then assign a value to it.

You can assign values and declare a variable at the same time.

Here is an example:

<?php

$firstName = “Manish”;

?>

If we want to print this variable we can simply write

<?php

$firstName = “Manish”;

echo $firstName;

//Outputs : Manish

?>

Variables in PHP are case sensitive.

Note : In the example given above we have not used single quotes or double quotes while echoing or printing $firstName. But a string cannot be assigned to a variable without the use of double or single quotes.

Consider the example given below

<?php

$lang = “PHP”;

echo “We are studying $lang”;

//Outputs : We are studying PHP.

?>

In this example we have written $lang inside double quotes. We will not get any error because the assigned value to $lang variable was a string.

In India, Tourism industry is growing at very fast pace. It has become one of those industries that play vital role in the economic growth of the country. Tourism industry plays a key role in achieving the goals of the economic development of country, generation of employment, development plans of a region, etc.

According to estimates given by the National Council for Applied Economic Research, tourism industry contributes 6.77% to India’s total Gross Domestic Product through direct and indirect impact.

Uttarakhand, a state of the Republic of India, became the 27th state of India, On 9 November 2000. Uttarakhand is a treasure for those tourists who want to spend some time in natures lap and in peace. Uttarakhand has a lagre list of places to explore. Various adventure activities like rafting, skiing, trekking and so on, help in the growth of tourism industry in Uttarakhand.

In Uttarakhand, tourism industry plays a special role as it not only has potential to grow at a fast rate, but also stimulate other economic sectors like agriculture, horticulture, poultry,handicrafts, transport, construction, etc.

Tourism in Uttarakhand is the industry, which gives a large amount of revenue to the state. Every year Uttarakhand welcomes a large amount of travelers, adventure seekers, nature lovers, pilgrims, families, and so on.

Nainital ,Mussoorie, Ranikhet , Almora, and Auli are the most popular hill stations of the Uttarakhand state. Mussoorie, the ‘Queen of the Hills’ and is situated at the foot hills of the Himalaya. The most visited destinations in mussoorie are The Kempty Fall and the gun hill. The city of lakes, Nainital is known for its lakes and orchards. Ranikhet one of the beautiful hill stations of Uttarakhand is well-known for temples, picnic spots, treks and India’s highest golf course. Uttarakhand is a paradise for pilgrims to visit. In Uttarakhand, There are The major Hindu pilgrimage centers that are Badrinath, Kedarnath, Gangotri and Yamunotri, and many temples of Hindu God and Goddesses.

How to reach Uttarakhand
Uttarakhand is well connected with road and rail networks which makes it one of the best tourist places of india for tourists from all parts of the country as well as from outside.

By air: the main airport of Uttarakhand is the Jolly Grant Airport in Dehradun. All run regular flights to Dehradun. Another airport is in Pant Nagar, near Nainital, but only limited flights operate from there.

By rail: Uttarakhand is well connected with other main cities of India through rail network. The chief Railway Stations in Uttarakhand are Dehradun, Kathgodam and Haridwar.

By road: The road network of Uttarakhand makes it easily accessible for the tourists. The state has road connection with Delhi and many other cities like Lucknow.

Being one of the best tourist attractions Of India, Uttarakhand needs is a little more promotion with the help of Social Media and other promotional activities.

Blogging is gaining popularity exponentially as we are approaching 2018. We are discussing about Ad Networks for Bloggers. This is a list of Top 10 Ad networks that will pay bloggers and website owners for their content and visitors. Advertisers love blogs with decent or heavy amount of traffic.

Here is the list of Ad Networks for Bloggers in 2018

Facebook Audience Network

Ad Networks for Bloggers

Facebook Audience Network is a unique way of monetizing the traffic on your Facebook App or Page. You can create Instant Articles by writing new articles directly on facebook or by connecting RSS feed of your website as a source of Facebook Instant Articles.

Media.net by Yahoo and Bing

Infolinks is used by many bloggers and it is very popular because it can work in conjunction with adsense or Media.net. It has many Ad formats. It is one of the oldest alternative to adsense. It uniqueness is in its In-text ads.

Content.ad is a native advertising solution. It is best for bloggers because the advertisements look like blog posts and usually have a higher CTR.

Adclickmedia

Adclickmedia has banner ads, text ads and various other ad formats that can be displayed alongwith your website’s content. Fill rate of Adcickmedia is good. CPC is decent.

Propeller Ads

Propeller Ads usually approve small and medium websites also. They have banner ads and Popunder ads with CPM model of payment. They have many advertisers and their payment threshold is 100$ which is hard to achieve for new bloggers.

Taboola

Taboola is growing at a fast rate and is a native advertising solution. Taboola requires a minimum of 1 million page views per month. Many famous blogs are using Taboola as their main source of monetization.

Google Adsense

Google Adsense was the Best Ad Network and will be the best Ad Network for Bloggers in 2018 as well.

Why is Google Adsense Best?

Answer is simple, “it is owned by Google.”

Commission Type

CPC, CPM

Minimum Payout

$100

Payment Frequency

Net 30

Payment Method

Cheque

Country

United States

Ad Serving

International

AdRecover

Ad blockers are hurting advertising networks and their business strategy. Bloggers are receiving huge amount of traffic but the traffic is not being converted in revenue because of Ad Blocker scripts and browser addons. AdRecover can be used to monetize your Ad Block impressions

Minimum traffic requirement is 50 Thousand page views per day.

Tead.Tv

Just like other native ad networks mentioned in this list Tread.tv is also a native ad network. It works with video ads. It can monetize European, USA, and Canadian traffic.

Worpress is one of the best Content Management tool on internet. I am sharing this simple step by step tutorial for creating fast and attractive WordPress website in less than 25 minutes.

Step 1. Buy a domain name for your website. If you don’t want to pay you can start with a dot TK domain name as well. We recommend Bigrock for buying paid domain name. Domain name is important for branding of any website.

Step 2 – Buy a WordPress or Linux Hosting plan. It comes at a cheap price of 70 Rs per month also. We recommend Hostgator to buy WordPress hosting. CPANEL hosting is best for WordPress websites.

Step 3 – Hosting provider will give you 2 or four NAME Servers which look like – ns1.example.com, ns2.example.com etc. Go to your domain control panel and paste the name servers in DNS setting.

Step -4 Inside your hosting panel Go to ADD NEW DOMAIN name section and enter the domain name is bought in step 1.

Step – 5 – Search for Script autoinstaller in your hosting. Softaculous is the most famous autoinstaller and all good hosting panels have it. In the Autoinstaller window look for WordPress script and click install.

Step 6 – Select the domain name on which you want to install wordpress.

Step 7 – Select your website title and tagline. Give a unique admin name and enter a secure wordpress password. The password should be alphanumeric with 10-15 characters.

Step 8 Click Install WordPress button and after some seconds wordpress installation will be finished. You will get wordpress files in your public_html or root folder.

A new database will also be created automatically. You can see all databases in phpMyadmin section.

We are discussing best hosting Options for WordPress users in the year 2018.
If you are using a wordpress website or you are planning to start a new wordpress website then you must be interested in knowing about a good wordpress hosting.

WordPress hosting has always been a big thing to worry about for bloggers and website developers.

A good hosting is not only fast but also safe and secure. Many users who are using plesk panel to host a wordpress website are facing an issue of slow website. Their website takes about 10 to 12 seconds to load completely. A study about internet users says that 60% of website visitors will navigate away from any website if it loads after 5 seconds.

We have conducted our research on the habits of wordpress website owners and found that cPanel owners find wordpress hosting easy as compared to plesk panel users. Plesk panel users are happy with asp.net hosting but not with wordpress osting.
Pretty urls will not work unless you provide a properly written web.config file. Pretry urls are very important for SEO. There are many hosting providers who provide fast and Secure wordpress hosting. Some of the most famous hosting providers are:

We are using Hostgator’s multi domain hosting and we are satisfied with the performance.

Multi domain hosting is preferred if you have more than one website to host. We are using linux hosting plan.

WordPress websites are based on PHP language. pHP language works best with Linux hosting. If you don’t have any windows Technology like ASP, c# etc. based website then you can definitely go for cpanel hosting.

Before buying any hosting please check the Technologies which are supported by it. To run wordpress efficiently your hosting must support php and mysql database. Some hosting providers provide a domain name with their hosting package. Some hosting providers provide SSL certificates there hosting.

SSL certificates ensure s security of your website. Most of the hosting providers have a mandatory requirement of domain name.

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Slidescope.com is a platform to host and share powerpoint, pdf, video etc. presentations. It’s a directory of Presentations made by students or corporate during their course or work period respectively.
You can your share random presentations as well and share them back on social media etc.