Notwithstanding the event’s Facebook page 40,000 “likes, Ferrero SpA asked Rosso to remove the site. She stated on her website that the Italian firm asked her to disband the organisation because “they consider it to be an unauthorised use of their intellectual property and trademarks, the Nutella logo and brand.”

And, as is common when multi-national corporations initiate asinine, self-defeating tactics, news of the cease and desist order has gone viral, prompting the Italian company to take a more cooperative approach toward the World Nutella Day founder.

Ferrero is currently in discussions with the Nutella advocate.

Rosso wrote on World Nutella Days website that she has no hard feelings towards Ferrero.

“Most of my interactions with various employees & consultants has been positive,” she writes. “Of course I wish it hadn’t happened in the first place, but I’m pleased at the speed of resolution and that the site & holiday will continue. In my conversation with them they seemed genuine about appreciating fans of Nutella.”