BMW: One Origin. Two Originals

BMW was looking for a pair of siblings to become the feature characters in their upcoming international campaign ONE ORIGIN. TWO ORIGINALS. A pair of siblings who, despite having the same family background, have totally different personalities.

On 8 November 2010, a casting competition was put forward to the world. And the world responded. In five weeks siblings from more than 80 countries around the globe sent in their photos and videos in the hopes of becoming the chosen two of the international BMW campaign.

From all the siblings that submitted to this campaign, six pairs ended to compete on becoming the new faces for the BMW 1 Series campaign.

Posdziech Sisters
One enjoys cooking and sharing meals with friends, the other is a regular at all the trendy restaurants in the city. Yvonne and Laura Posdziech are both professional photographers, but focussed on starkly different subject matters.

Bouloukos Brothers
One is a meticulous fashion designer, the other a clutter loving “modern day Oscar Wilde”. Stratton and Theodore Bouloukos are brothers who answered BMW’s call in search for a pair of siblings.

Klein Brothers
One enjoys cooking and sharing meals with friends, the other is a regular at all the trendy restaurants in the city. Yvonne and Laura Posdziech are both professional photographers, but focussed on starkly different subject matters.

Delis Brothers
One is a dance choreographer that loves fine literature, the other, a graphic designer and singer in a band that loves Japanese Manga. Mickael and David Delis are brothers, and they are both artists with talents that complement each other.

Deguehegny Sisters
One takes after her mother as the “dynamic” one, the other takes after her father as the “artistic” one. Rafaele and Anne Deguehegny are two sisters who took part in the global casting.

Lund Brothers
One is a Selfmade-Man (working for a marble company) the other, poses for the camera and walks down catwalks. Adam and Freddie Lund live very different lives, but are great friends, as well as being brothers.

And the lucky pair are… tam tam tam tam tammmmmm… Frieddie and Adam Lund.
Compared to the other pairs, they really are different, and have that charisma. Even in the interview you can see the little brotherly “stabs in the back” : “he’s modelling” and the pause on the … acting. BMW will hit the spot with this campaign. One origin, Two originals. The Lund Brothers.

The goal of this campaign is to introduce the new models BMW 1 series F-20 models: the sport line and the urban line.
And I have to admit, they really made a connection between the drivers and the cars.

The presentation:

This is the new BMW 1 Series. The second generation is even more sporty and fuel-efficient than before, and significantly more comfortable and spacious.
Additionally, a BMW Sport Line and BMW Urban Line provide added scope for personalization using exclusive interior and exterior design features and equipment.

I am a web and graphic designer, with a background in marketing, interested in visual communication and more.
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