Grand Park

For the Advanced Typography course at UCLA Extension, instructor Allison Bloss (Studio A) asked us to create a type-driven campaign for a local cultural institution that could function in multiple layouts, from narrow and vertical to broad and horizontal.

I chose Grand Park as the subject. Rather than starting from scratch, I built upon the park's existing style guide and modified the wordmark to create diagonal rays of color that could move in whatever direction was best suited to the canvas.