"Broadcast workstations featuring AMD professional graphics benefit from increased GPU memory sizes(1), superior multi-display 4K capabilities, driver quality and certified ISV applications, enabling users to simply do more, faster," said David Cummings, senior director and general manager, Professional Graphics at AMD. "AMD continues to collaborate with industry leading hardware and software companies to provide broadcast professionals with better tools to deliver high-quality content and results in 4K and beyond."

"ASSIMILATE's SCRATCH® software is leading the way for 4K production dailies and digital intermediate workflows for feature films, TV shows and commercials," said Steve Bannerman, VP of Marketing for ASSIMILATE. "SCRATCH outperforms by fully exploiting the power of GPU technology, such as with AMD FirePro Graphics. The new AMD FirePro W8100 card featured in the Dell Precision T7810 system really raises the game for SCRATCH artists, delivering real-time 4K performance -- even with the most complex color-grades and comps applied. This level of price-performance is what our artists demand, and the AMD plus Dell combination really delivers."

"Our VNC® remote access software is being integrated into a wide range of products in virtually every industry sector, and we are delighted that the AMD RapidFire SDK is now also featuring the technology following our collaboration with AMD," said Richard Pickul, Strategic Alliances Manager of RealVNC. "By integrating VNC with AMD RapidFire SDK we're providing users with the ability to connect to these high-end computers, maintaining the same great performance, from another computer or mobile device. Anyone visiting IBC 2014 will able to view this new technology on the AMD stand."

At the AMD stand at IBC 2014, attendees will have the opportunity to experience a range of workflow demonstrations powered by AMD FirePro professional graphics, including:

About AMD
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AMD) designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD solutions enable people everywhere to realize the full potential of their favorite devices and applications to push the boundaries of what is possible. For more information, visit
www.amd.com.

AMD, the AMD Arrow logo and FirePro are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos.

(1)Compared to the previous generation of AMD FirePro professional graphics