When Dell and ATP launched their own plant-a-tree programs, tech-savvy eco-conscious consumers were thrilled. I believe this is another one to tickle the fancy of modern men and women trying to live "green." Oregon-based Office Support Systems introduced its Go Green Brand toner cartridge. Like the ATP EarthDrive, proceeds from every product you buy go to American Forests. Each Laser cartridge purchased warrants a $1 donation, while it would be lowered to 50 cents for each InkJet cartridge. American Forests would plant a tree for every dollar donated.

Aside from their tree-planting project, Go Green Brand also actively pursues recycling. To encourage consumers to send back their empty cartridges, the company deposits corresponding amounts ($1 for Laser, 50 cents for InkJet) of reward into the customer's account, which they could then use for subsequent purchases. The best part is, you don't even have to spend a single dime to get the empty cartridges back to them--they include prepaid FedEx Return Stickers. All you have to do is package the cartridge, call FedEx, and wait for the cartridge to get picked up. Like the idea? I definitely do. Drop by the Go Green Brand web site to learn more about them.