Send More Water Instead Of Airing A Commercial

As an 18 year old, I do not drink beer, but when I came across the Budweiser Super Bowl Ad, I had to do some more research. During the football game this past year, Budweiser aired their ad “Stand By You.” The commercial is obviously trying to promote their beer, but it also shows a brief glimpse into the manufacturing process of clean canned water by their parent company, Anheuser-Busch. The water is said to be sent to places in need during relief efforts after hurricanes and fires. The ad specifically sites Texas, Florida, Puerto Rico, and California as places where the water will be delivered.

I fully support the companies that are helping during the relief efforts for these disaster ridden places. I do not think a company should have to promote what it is doing to help unless it is asking for volunteers or donations, which Budweiser is not. Since the creators of this ad are people just like you and me, they should help out of the goodness of their hearts, not to promote their company. The company is still sending the water to the locations whether or not the commercial aired, so why did they have to go through the trouble of creating it? Budweiser would have to pay for anyone involved in the creation of the ad as well as airing the ad itself.

According to Business Insider, a 30-second ad for this year’s Super Bowl cost at least $5 million. Since the ad is 1 minute long, the cost for airing the ad was at least $10 million. Instead of creating and airing the ad, the company could have created many more cans of water with that money which helps many more people in need than promoting their business. People already drink enough Budweiser beer; they know that company is in any local convenience store they go to. The ad was not needed to promote Budweiser.

Again, I support the companies helping out in the relief effort, but I could have done without the ad telling me how great they are for helping out.