Great design has been a trend since the late 90’s – form + function. We’re currently seeing hardware and software really coming together with great design. Devices have become fashion and not just a piece of electronics that you use.

Things used to be all about function and the software or skin was thrown together at the end. The iPod set a standard to do it with great design together.

Great design needs to be stay true to form. It starts with the function and the implementation of that function – being as pure to that function as possible. It’s about subtracting and subtracting to get it down to that core function. Design is architecture itself. Each step of the process is working towards solving that problem… the “why”. Design just isn’t in the product itself, but the packaging, the manual, the unboxing, everything – it is all tied together. It is all about clarity for what you’re doing and why, and making sure everyone knows that.

You can take any product and ask yourself how you would make it better?

You need to be open to all types of data especially when going into a new market and be able to tweak something to get it right, even if it delays a product. It comes down to solving the problem.