If you think it is as simple as make a great film and it will get seen, you are not truly recognizing the world we live in. Great films get ignored all the time. Great films don't get distributed, and when they do, often they are not distributed in a significant way. Filmmakers and their collaborators have to move beyond the dream that if you build it they will come as it allows both them, their work, and their supporters to be exploited.
You are reading this presumably because you either love watching great movies or because you aspire to making great movies. I write here because I want to do both of those things and I have the confidence that if we change our behavior, both are possible. I write here because I want to do both of those things and I have the concern that if we don't change our behavior, we will lose the opportunity to do either for ever.

Change begins with a step, usually the easiest one for the most people to do. What would be that change that encourages either, and ideally both, for better movies to be seen more widely, and for more of the movies to actually be better? On all fronts, I think the answer comes down to collaboration. If the quality of culture and the access to quality culture is of a concern to you, you have to enter the equation.

Perfect way to start the new year: an amazing #SFFILM member screening of #PhantomThread at @castrotheatre with @paulthomasanderson in person. “I️ definitely think about the Castro as I’m making my movies. We’ve made quite a wonderful habit of coming here when we’ve made a new one, and I️ love it in this theater.” 📷 Pamela Gentile

SFFILM stands with women across every industry to say #TIMESUP on abuse, harassment, marginalization, and underrepresentation. We encourage you to sign the statement of solidarity and donate to the Times Up Now Legal Defense Fund: https://www.timesupnow.com
Follow Time's Up Now: @timesupnow

Co-stars #margotrobbie & #AllisonJanney in #sf for a special screening of #ITonya!

🎥 Only 3 weeks left to submit your film to the 2018 San Francisco International Film Festival! FINAL DEADLINE: Monday, December 4, 2017 ⇨ Visit sffilm.org for more information.⠀
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#SFFILMFestival #filmmaking

I offered you peace. I showed you mercy. But now you are here to finish us off for good.
Happening Now: #PlanetoftheApes triple feature with Andy Serkis and Joe Letteri

Tomorrow! Join us for a Planet of the Apes triple feature and a special onstage conversation with actor Andy Serkis and VFX wizard Joe Letteri as they reveal the secrets behind the groundbreaking Planet of the Apes films. 🎟 's ⇨ sffilm.org
Tickets provide access to all three films and the onstage conversation.
#planetoftheapes #andyserkis

🎟 Win a pair of tickets to tomorrow's screening of ‘Darkest Hour' with #Gary Oldman in person.
Rules:
1. ❤️ this post
2. Follow us (if you aren't already 😃)
3. Tag a friend you want to bring below in comments. (Tag as many as you want for more chances to win)
Contest ends tomorrow 11/6 at 1pm.
Screening is Mon, 11/6 • 6:30 pm at the Castro Theatre
#giveaway #wintickets #sf #sanfrancisco #oakland #berkeley #DarkestHour #KristinScottThomas #WinstonChurchill #JoeWright