As you may know, Excellus BlueCross BlueShield has launched a community engagement campaign based around a super hero prescription bottle called TAD, for “Take As Directed.” The TAD super hero conveys the message “it’s super if you take it.”

When it comes to fighting chronic conditions, a prescription drug can be a super hero. But it only works if you take it. If you have a chronic condition like high blood pressure or high cholesterol, taking your prescriptions as directed - which is also known as medication adherence - is essential to healthy living.

The American Heart Association says poor medication adherence takes 125,000 lives in the U.S. annually and costs the health care system nearly $300 billion a year in additional doctor and emergency department visits and hospitalizations.

Several "TAD" support materials are now available to share with employees and around your organization.