Only 10% of UK shoppers have made use of in-store tablets

Retailers
are failing to engage consumers with in-store
technology, with only a tenth of British shoppers having ever experienced tablet devices while
out shopping.

Research by retail technology company Omnico
Group found that only 10% of UK shoppers have ever seen or used tablets in-store for retail
services.

Additionally, half of the 2,007 UK adults surveyed said they would like to see sales assistants
equipped with tablets so they can check inventory levels, while 53% would like the ability to check
inventory in nearby stores.

“Retail customers are not asking for the Earth, but rather for a fuss-free service that saves
time, increases convenience and improves their overall experience,” said Steve Thomas, chief
technology officer at Omnico Group.

"If customers can browse, check stock and pay on a mobile device from the comfort of their
homes, then they should be able to do the same in-store," he added.

“With many bricks-and-mortar formats continuing to struggle with footfall, retailers must offer
an efficient, flexible service that fuses the best of traditional retail with a 21st
century omni-channel strategy,” said Thomas.

Email Alerts

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

It can be tempting to stray from the security roadmap security professionals have put in place when data breaches like the Sony and Anthem breaches are all over the news. But experts say it's crucial to stick to the security basics.

The Open Data Platform has arrived, but not all Hadoop vendors are on board. The initiative, aimed at boosting interoperability, formed a backdrop for discussion at the Strata + Hadoop World 2015 conference.