Successful Company Logos Have These Attributes In Common [Infographic]

Your company logo might not be a stand-alone indicator of success, but it certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space.

They collected data on each logo’s dominant attributes (e.g.: minimal, angular), structure (e.g.: icon, wordmark), color scheme, and industry. While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.

Curious to see what these powerhouse startup logos have in common? Check out the infographic below, and start planning your next redesign with this data in mind.