The number is higher than first-day earnings of any previous Grand Theft Auto or Take-Two-published game to date, according to internal estimates.

Activision’s Call of Duty: Black Ops 2 broke a record last year when it became the fastest-selling game to reach $1 billion earned in revenue. It took 15 days.

“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V,” said Take-Two chairman and CEO Strauss Zelnick in a press release. “Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.”