Trust is key for any brand that wants to become truly great. By training and activating employees as brand ambassadors, companies can truly become social, building brand awareness, loyalty, and trust among consumers.[Continue Reading...]

How does your organization ensure accurate results from your testing efforts? This examines some of safeguards for ensuring the accuracy of your tests and looks at ways to convey the information achieved from your targeting and testing.[Continue Reading...]

SEM is a dynamic and data-rich marketing platform that also works great as a testing tool. The ability to immediately update and have an effect on customers is unprecedented in either marketing or testing formats.[Continue Reading...]

For years, companies have used workflows to trigger specific actions, with the goals of saving time and boosting profits. But as we kick off a new year, I expect to see e-tailers using automation in more sophisticated and impactful ways. [Continue Reading...]

Can you be an Analytics Idol? Web and digital analysts from every industry are invited to participate and show off their out-of-the-box thinking on data analysis. Time is limited, so register your analytic strategies and tips today.[Continue Reading...]

This week’s recommendations include articles about reshaping the future of the shopping experience, the growing influence of social media, and the influence of pricing on a shopper’s behavior.[Continue Reading...]

Building, nurturing, and growing a community of experts, evangelists, and interested followers is an imperative for all businesses. Join us at Summit 2014 as we explore the why and how of community.[Continue Reading...]