that's not about how you must do things, that's about how I do things.

Sunday, 14 September 2014

Top 40 LOW BUDGET Advertising and Promotion Ideas

source1. Take great photos so your items reach Etsy’s Front Page – this has been the most successful free advertising we’ve had in our two years on Etsy2. Create Treasuries, Be in Treasuries3. Make connections with Twitter4. Make connections with Facebook5. Post photos of your process on Flickr and participate in Flickr groups, Tumblr is another great blog/photo site6. Comment on the Etsy blog, The Storque7. Write your own blog, create meaningful content8. Comment on other blogs, many blogs will link your name back to your website. When you comment make sure you enter your website in the field that asks for it.9. Do a giveaway on a blog or website10. Use all 14 tags to describe your item, use a few unique words/colors/descriptors11 Offer promo codes on Facebook, Twitter, your blog, etc.12. Post promo codes to sites like Etsy Saver13. Include promo codes for returning buyers in your orders14. Send out a monthly/quarterly shop newsletter with a free site like MailChimp15. Hand out business cards, take them with you everywhere16. Participate in a craft show, make sure to hand out business cards or postcards17. Participate in Etsy Forums/ teams18. Shop Etsy19. Use the Etsy favorites and circle features20. Leave feedback for Etsy purchases and sales21. Use Google Analytics to analyze existing traffic so you can reach your target audience and keep them in your shop22. Keep visitors in your shop by Including links to shops sections and other items in your listing descriptions23. Fill in your country, city and state so people can find you using the Shop Local feature24. Sign up for the Etsy newsletters so you can stay on top of opportunities, merchandising topics, and current trends25. Optimize listing descriptions for google search26. Ship internationally27. Donate items to charity fundraisers, include a stack of business cards28. Brand your items with sewn in tags, hang tags, and packaging (especially if you wholesale)29. Provide awesome service and communication to your existing customers, they’ll tell their friends30. Find free places to advertise in your local community – put your business cards up in coffee shops, at your salon, gym, or places your customers might frequent31. Post your items in the Handmadeology Market32. Optimize your shop’s SEO with backlinks33. Offer a variety of items at different price points, this will attract a wider range of buyers to your listings34. Use your own products in public as much as possible (wear them, etc.)35. Post tutorials on YouTube36. Collaborate with another Etsian37. Create a Kaboodle profile38. Enlist family, friends and trusted clients to help you spread the word about your products. Word of mouth is some of the best advertising out there.39. List your site in internet directories40. Give out a free trial product – not something we all want to do, but sometimes if you make something great it can pay to let people try it out firsthand