Dierks Bentley will premiere the video for his latest single, “I Hold On,” across CBS‘ radio station websites and all of its digital properties, including Radio.com, Metrolyrics.com, and ACMCountry.com.

Directed by Wes Edwards and shot on location in Nashville and Texas, the new video follows a young singer’s struggle as he tries to balance his climb in the business with maintaining his values. MusicRowdescribed the song earlier this year as “a song that shakes you,” and that Bentley “delivers with conviction.”

“It was really important to me that this video capture the story of this song…my story,” explains Bentley about the clip. “But it also needed to take on the more universal themes that the choruses cover. The lyrics were written from such a real and emotional place, and I put a lot of pressure on making sure this video held up to what Brett James and I wrote that day. I hope when people listen to it, they raise their beers up, but this time for the bigger idea of what we all stand for as country music fans…faith, love and freedom.”

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About the Author

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]