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1. LA Whey is triple filtrated – This is an expensive process that removes virtually all of the lactose in this product ensuring you do not get gas, bad breath, bad skin or other intestinal issues.

2. LA Whey is Ionic Exchanged – Another expensive and unique process which really purifies the protein and gives you the highest protein factions, ideal for extra muscles.

3. LA Whey does not contain artificial colours – Natural colours come from foods and are more expensive but much better for you. Instead of a red artificial E-Colour, you get something like Beetroot powder in LA Whey. Again more expensive to do but much better for your body.

4. LA Whey is certified to be GMO free, which means it is free from anything that has been genetically modified – Not all other proteins can guarantee this to you.

5. LA Whey contains 17% Glutamate, all essential amino acids and is high in Branch Chain Amino acids due to it being 100% pure whey of the highest quality.

6. LA Whey contains no artificial sweeteners – Natural sugars such as fructose are more expensive than artificial ones. You get natural sweeteners in LA Whey.

8. LA Whey is cold-processed – This means your LA Whey protein is not denatured. Most other companies “heat up” their whey at some stage as this is cheaper, which means it loses some or most of its potency as a protein. It may look or smell the same, it may even have a “good label” but denatured protein is nothing like the real thing.

9. LA Whey is batch tested in a scientific laboratory for purity and label conformity – This adds a slight cost to the final product and assures you of the quality of each and every LA Whey tub as well as label conformity.

10. LA Whey is wheat-free, gluten free and suitable for vegetarians. LA Muscle goes the extra mile to ensure these for each and every LA Whey tub.

11. LA Whey does not contain any cheap protein sources – You do not get Soy or vegetable proteins, just 100% pure whey. Using cheaper protein sources could halve the cost of LA Whey, however it would not be the same high grade, 100% whey protein.

12. LA Whey has a high Biological Value of 159, meaning much more protein is deposited into your muscles (See Biological Value Table on the right).

13. LA Whey has been scientifically formulated and extensively tested to mix instantly – Most other lesser proteins leave lumps and do not mix fully with liquid.

14. LA Whey is very low on carbohydrates. This protein will not get you fat. Special care has been taken to ensure a low carb protein with maximum "lean" muscle building power.

15. LA Whey has more potassium and less sodium – This adds more to the cost but the end result is a superior whey protein that assists you in getting rid of water retention and helping you in your quest for abs and six pack.

16. LA Whey contains 48g of pure whey per serving (higher than other proteins) – You will actually feel/see better results using less LA Whey than using other proteins. Try it! Use just 1 scoop of LA Whey after training as a like for like with “any” other protein and LA Muscle guarantees better results from LA Whey or 100% of your money back.

17. LA Whey is hypo-allergenic – People who are usually allergic to certain foods such as milk/dairy find they really get on with LA Whey, especially when mixed with water.

18. LA Whey has been specially flavoured so the taste does not get too much if used over long periods. This process has been developed by specialist food scientists and currently LA Whey comes in 6 delicious natural flavours.

19. LA Whey is certified to be BSE free i.e. No Mad Cow Disease! This is not guaranteed by most other brands.

20. LA Whey contains no artificial preservatives – The various processes, including cold processing, that LA Whey goes through, ensure that this protein does not need lots of artificial additives to keep it fresh.

21. LA Whey is packaged in a special cold-lid tub to keep the protein fresher for longer and the tub is recyclable - and in the UK, LA Muscle will do the recycling for you.

LA Whey promises to be and IS the best protein your money can buy with no expense spared. It has been a premium grade, high quality protein since 1998 and despite global conditions such as higher raw material prices, less availability of some ingredients and the introduction of VAT, it is still the same great product. You have LA Muscle's guarantee on this.

If you would like to try LA Whey, you have nothing to lose. Like all LA Muscle products, LA Whey comes with a 100% money back guarantee if you are not totally satisfied even if you have used the whole tub. LA Whey also comes with LA Muscle’s Premium Service which includes unlimited advice by trained advisors on the phone, via email or online via Live Help.