I kind of want to do some more research into this, but I’m pretty sure a whole bunch of people lost their jobs after this campaign came out. Think of how many people had to say, “Yeah, I see where you’re going with this and I like it.”

I also like the inherent message of “Don’t be a fatty if you don’t want your husband to sleep around” in the tv spot below. Also that jingle is HAUNTING.

I mean can’t you imagine the scene in Mad Men where Peggy pitches the campaign, being like, “You want to stay in his mind, forever the way you were when you were young…when you just met, when you first fell in love. That’s the way you want him to see you in his mind’s eye, all the time. Every woman wants that, wants to feel loved like they were when they were just a girl…to stick in that place.” And then someone else is like “A mind-sticker.” And then AMC cancels the show because that is AWFUL.