Business Mpo Coca Cola Essay

803 words - 4 pages

Coca-Cola is a public company owned by thousands of shareholders and investors around the world. It was founded in 1886 by pharmacist, De John S Pemberton in Atlanta, Georgia. It was one afternoon; Dr Pemberton stirred up a fragrant, caramel-coloured liquid that started him off, selling a glass of it for five cent. His friend, who was also a business partner, Frank M Robinson, came up with the name Coca Cola. It was him who also wrote the words in Spenserian script, the one that's now familiar and world's most recognized trademark. Dr Pemberton then started promoting his new products by distributing thousands of coupons that could be exchanged for a complimentary sample.

To maximise profit and increase its market share would also be considered as a goal. One of the purposes of opening a business to make a profit so the business can survive. Its main goal is still to provide magic every time someone drinks one of its more than 400 brands - and to do so in a way that benefits consumers and the communities we operate in.
29 August 2013

Goals and specific objectives with Policies

1. Maintaining its reputation- More customers see you as a good standard company and are likely to help you increase the sales.
• Reduce customer complaints by 5%
 Deal with customer complain promptly

2. To maximise profit- cutting down on the costs and focusing on increasing profit.
• Increase 2% profit by next 3 months
 Use the right pricing strategy

3. To survive – to earn enough money that they can run the business.
• To reduce costs of the business by 3% over the next 3 months.
 Review supplies regularly

4. Develop new products- to attract more customers
• Introduce a brand new product by next 5 month
 Do market research

5. To Grow- expanding its business into a bigger one
• Open up 3 more stores by a year
 Abide by local authority legislation on planning control

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of non-alcoholic beverage industry
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is second to Coke in sales, and outsells Coca-Cola in some markets. Pepsi internationally manufactures concentrates of brand Pepsi, Mountain Dew, and other brands for sale to franchised bottlers in the US and international markets. Pepsi also markets, sells, and distributes juices under several Tropicana trademarks in the US and internationally. In addition to the soft drink and juice business, PepsiCo is engaged in the snack food segment through

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on our topic. We just conduct our research on the basis of them.
Primary Data sources:
We will collect data by making questionnaires on our topic from respondents. Our respondents are basically university students. We randomly take 20 student and collect data from them.
.
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2652 words - 11 pages
Issue Identification
Situation Analysis
Strength
* Coca-Cola Co. is global Soft drink industry leader. Their products are sold almost around the world. According to the Business Week Magazine, Coca Cola was listed at NO.1 in the world's 100 most valuable brand in terms of their asset values (Business Week Magazine, 2003).
* Global brand recognition. Its brand is well known in 90% of the world (Allen, 1995).
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expanded its business worldwide servicing over 200 countries and with a total of $35 billion in revenues annually (10-k: The Coca Cola Company). In fact, The Coca Cola designs the costumes strategy analysis by studying costumers based in segmentation, targeting, and positioning in the process. They portion the targeted markets into groups of potential customer with related needs who are likely to exhibit similar purchase behavior. For this

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to everyone worldwide. As stakeholders their expectations are that the company is keeping up with making clean products that do not cause harm to the environment. Stakeholders are expecting the business to be increasing performance as well as being economically friendly. Their expectations for what the company should be doing for production and how they should be growing is the reason behind the performance-expectations gap between Coca-Cola and

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– 40,999 ____ PHP 67,000 and above
Dear Sir/Ms,
I am a student of Mapua Institute of Technology Makati, taking MGT121, Fundamentals of Marketing, under the E.T. Yuchengco School of Business and Management, presently doing a marketing plan on the Coca-Cola beverage. We request for your cooperation to fill this questionnaire below and the data gathered shall be kept confidential.
1. Where is your workplace or school located?
___ Batangas

286 words - 2 pages
changes may reduce consumers’ willingness to purchase the goods of Pepsi Cola and Coca Cola (20).
Any damage to their reputation could have an adverse effect on our corporations, financial condition and results of operations. Changes in the legal and regulatory environment could limit their business activities, increase our operating costs, reduce demand for our products or result in litigation. Unfavorable economic conditions in the countries in which we operate may have an adverse impact on our business results or financial condition. Their financial...

2418 words - 10 pages
business completely which not only attracts their customers, but also making it one of the modern technological marvels of today’s world.
Forecasting the consequences of making the Coca-Cola Bottling a transparent facility within the workforce of the company as well as on the customers and using them to achieve desirable outcomes would be the major theoretical underpinning. The Volkswagen shows effects of transparency facility on the marketing and

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