We didn’t make the Today Show but….

… We did make ‘em laugh.

Despite the truly incredible media storm surrounding the second annual National Costume Swap Day™ – with print, television, radio and online coverage in nearly every major market across the U.S. – we thought this year’s national coverage was likely over.

We were wrapping up as Happy Campers. We didn’t make Good Morning America (like we did last year) or another major morning show, but we were pretty darn over-the-moon about getting the word out about costume swapping via Real Simple, Family Circle and Kiwi magazines, MSN Money and many (many) more. Our goal of 100 registered swaps was blown out of the water with over 170 event registrations in the US and Canada. Some events were so successful that second and third swaps were planned for later in the month!

[...] Corey Colwell-Lipson and her mother Lynn Colwell launched Green Halloween in 2006 with the idea that a few other concerned parents might be interested in making Halloween more about safe, fun trick-or-treating — and less about junk food and “flammable plastic death trap costumes” (as Stephen Colbert calls them). [...]

My spouse and i concur that there is about to have to be a number of realignment in MS’s part to keep up their own dominance. Yet I think you happen to be severely undervaluing your strength of MS’s position, nonetheless.