Don’t do anything it takes to win. Don’t pander. Don’t sell fake promises. Don’t lie. Don’t insult those who aren’t your customers. A great article from Fortune magazine tells us that while there may be power or strength in these overtly negative tactics, they aren’t the way to win organic support for your brand. Read the Fortune article here.

Part of any effective content strategy is researching your competitors. Here’s the thing, you need to really research your competition. As in, don’t stop at their website, don’t just run the audit, determine their motives, and evaluate the quality. What you learn can garner you vastly useful tools to help identify where your stop-ups in the funnel are. And wouldn’t …

Inbound marketing is when you build your brand by blogging with some good ol’ original content. Google picks up your (hopefully) maximized SEO written articles and people who want that information…drum roll…wait…for…it…find you! This way you build a community. Those with a natural interest or need of what you do can naturally begin to find you. Your audience will begin …

From skimming headlines to immersive experiences, the future of our social media, as well as our marketing, will be quick and full body. What does that even mean? Since we have the attention span shorter than some small rodents these days, we need to be interested and fast. If someone can’t grab our attention in a millisecond, then we’re already …

It’s true. Pepsi’s CMO made a catchy comment about tech being now a veritable jungle now, and he’s right. We have merged traditional and new marketing. Content now leads the way. The entrepreneurial spirit hasn’t seen such since discovering new bugs in the rain forest. So what does all this add up to?

We at Denver Custom Websites are always improving our methods. While we’ve fine tuned our process to be pretty stellar, that doesn’t mean new exciting stuff doesn’t come on the scene. Check out these cool ideas like helping out a reporter or doing surveys of your Facebook group. Let’s share!

I know you’ve heard me harp on and on about content being all things wonderful. It’s the new black. It’s the new standard. It’s the most important thing ever in your whole life! It’s going to make you coffee and bring you donuts! Wait…no sorry…I was dreaming of a new girlfriend on that last one. But the rest – Absolutely. …