The folks at highly regarded Russian River Brewing stress one thing that may surprise you: freshness. It's practically a mantra for this famed Santa Rosa brewery.

They want you to enjoy their Pliny the Elder, a world-class double India Pale Ale, as soon as possible. It's not something to stock up on for the big barbecue in six months. It's definitely not something to collect and break out in a few years for a special occasion.

"Beer is a perishable product. The way we make our IPAs, they're not meant to age," said Russian River co-owner Natalie Cilurzo. "The fresher they are, the better they are.

Cigar City Brewing in Tampa has decided to pay homage to the "world's worst superhero" with its new Florida Man Double IPA, currently available at its tasting room.

So far the response from customers has been positive, especially among those who like their beers "crazy hoppy," according to Cigar City Brewing marketing associate Russell Breslow. He says the beer has "a bright citrusy hop character" with notes of piney resin, apricot, peach, orange and lemon on a solid malt background.

The bottle pictures the same mugshot that's popularly recognized as the @_FloridaMan Twitter account profile picture. Cigar City did a little editing and substituted the marker streaks from the infamous mugshot with a pair of aviator-style sunglasses.

Woot! Summer is here, and you know what that means—IPA Day is right around the corner! On Thursday, Aug. 1, join beer enthusiasts, breweries and bars across the globe in a collective toast to one of craft beer's most iconic styles: the India pale ale.