Holiday Safe-ings

OR, how I built a holiday promo that boosted traffic and sales.

SentrySafe Holiday Campaign

Creating a holiday campaign for SentrySafe.

The challenge:

SentrySafe needed to promote its products and boost sales for the holiday season.

The solution:

To guide people in their buying decision, and keep them engaged and coming back for deals. With a section of the website acting as a product guide and sales tool, we combined a "gift guide" on the site with a "deals of the week" email campaign for site visitors and email subscribers.

As part of the promotion we simultaneously ran a "Deal of the Week" campaign that featured a special discount on a different featured safe each week through November and December. The deals were promoted every Monday via Facebook, Email, E-commerce banners, and Social media channels.

Results to report:

Sales for the two-month period were up 25%. Cyber Monday single-day sales spiked over 100 safes.