When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…

Piloted in South America, Coca-Cola Life launched in the UK and US in September, and is due in the Australian market in April.
RiveraNotario/FlickrOctober 30, 2014

Coca-Cola has announced it will launch its newest soft drink in the Australian market in April 2015. Strongly promoted as “healthy” Coke elsewhere, Coca-Cola Life may do more to improve the company’s finances…

Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…

It’s clear that the financial influence of China is now global: it has invested $75 billion in Africa over the last 10 years in large infrastructure projects while China’s state news agency, Xinhua, has…

The future of advertising: Coca Cola have launched an Australian campaign as part of their joint venture with music streaming service, Spotify.
Flickr/SoroshSeptember 26, 2012

The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…