Where beer geeks get offended. Welcome to the world of beer as viewed by the founder of the New Albanian Brewing Company in New Albany, Indiana, who reminds you that beer is far too important to be left to Rate Advocate.

Thursday, January 06, 2011

Big Flats 1901 Lager, now floor-stacked at a Walgreen's near you.

My friend M warned me about the advent of Big Flats 1901 Lager, which is the new Walgreen's house beer brand. The breathtaking price point of $2.99 for six "beers" seemingly is reinforced by floor stacking next to Mountain Dew and Pepsi, both soft drinks costing consumers roughly the same as the beer.

As I suffer from flashbacks pertaining to the Kroger Cost Cutter beer of olden times, permit me to note that Big Flats is brewed in Rochester, New York, meaning it's a Genessee contract brew. Here's a random review, which will have to suffice until I muster the courage to buy a sixer and sample it.