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AccorHotels makes content push with CNN’s “Staying Informed”

AccorHotels and CNN International have launched a new editorial segment. The segment, titled Staying Informed, is sponsored by AccorHotels and will run on all of CNN’s feeds in Asia Pacific. This is to provide audiences, especially business travellers, quick and easy access to the latest stories of the day.

Staying Informed also features 30-second headline summaries that will be updated in real-time throughout morning and evening prime time hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports.

According to the press statement, sponsoring CNN’s multi-platform campaign will enable AccorHotels to better engage with its affluent business traveller customer base. The statement added that the new editorial segment shows CNN’s dedication to bringing “trusted, transparent and reliable news to the world”, and aligns AccorHotels’ commitment to the region with CNN’s. The on-air sponsorship of Staying Informed will also be supported by a high-impact digital component.

“We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travellers who rely on CNN for the news. Through Staying Informed, we showcase CNN’s best-in-class multi-platform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” Sunita Rajan, SVP, advertising sales, Asia Pacific, CNN International Commercial, said.

“We know our guests are very busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them,” Michael Parsons, VP marketing and strategic partnerships AccorHotels Asia Pacific, said.

CNN has made a few senior hires over the past few months, with Karen Vera most recently named creative lead for CNN’s in-house brand studio Create, Asia Pacific. Earlier this year, the company made two new appointments in the Asia Pacific region. Zab Ali came on board as digital director, North Asia and Delilah Chan as sales director, Southeast Asia. It also named Kimmy Ho as director of content sales and partnerships of North Asia.