Logan, likely trying to reinvent himself after a rocky recent few months with YouTube, has probably been inspired by the success of other streamers like Ninja and his recent record breaking collaboration with musician Drake.

But I’ll let someone from the Twitch community speak for themselves. Popular streamer “Slackaholicus” put it this way on Twitter:

“Ninja and Drake bromance blows up, makes headlines, unites the world. Days later, Logan Paul suddenly wants in on Twitch. I’ve seen some obvious bullshit in my life but this isn’t even trying to be subtle.”