TORRANCE, Calif., June 19, 2014 – Honda's commitment to introduce advanced vehicle designs aiming to reduce pedestrian injuries and enhance driver visibility with standard rearview camera application has earned Honda recognition as a "Highway Safety Hero" by the Advocates for Highway and Auto Safety (Advocates). For 2014, Honda was the sole company honored receiving the "Highway Safety Hero" award along with 26 current and former members of Congress, eight state officials and 14 citizen activists "in recognition of efforts to save lives, prevent injuries and make roads safer."

06-06-14 - Best Family Cars for 2014

Honda Accord and Odyssey Named Best Family Cars for 2014 by Parents Magazine and Edmunds.

Accord recognized as one of the top family sedans for the second straight year by parenting and car experts

Odyssey featured in Best Minivan category on annual list

The 2014 Honda Accord (www.automobiles.honda.com/Accord) and 2014 Odyssey minivan (www.automobiles.honda.com/Odyssey) have both been named to the 10 Best Family Cars list compiled by the experts at Parents magazine and Edmunds.com. The two family-friendly Honda vehicles – each earning the highest possible rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) - were selected out of hundreds of models for excelling in the key areas of safety, convenience features, performance and value.

"The Accord and Odyssey lead their segments in the areas that matter most to the family buyer – safety ratings, fuel efficiency, value and innovative features," said Jeff Conrad, Honda division senior vice president and general manager. "As the top vehicles in their segments in sales to individual buyers, we know families appreciate the hard work we've put into making these vehicles value and performance leaders."

The Accord was recognized as one of the top sedans for families by Parents magazine and Edmunds.com for the second straight year. The Accord features sophisticated styling, fuel-efficient powertrains and advanced technology features like the available LaneWatch™ display and a standard multi-view rearview camera. With safety a top shopping consideration for families, the Accord shined by earning the highest possible rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) and nabbing the best possible rating from National Highway Traffic Safety Administration (NHTSA) in its New Car Assessment Program (NCAP) testing with a 5 Star Overall Vehicle Score.1

The Odyssey was also recognized as one of the best minivans for families on the 10 Best Family Cars annual list. As the top-selling minivan to individual retail car buyers in the U.S.2, the Odyssey continues to lead its class in the areas that families look for when selecting a vehicle like fuel efficiency, safety, interior spaciousness and driving experience. The Odyssey was the only minivan to earn the highest possible rating of IIHS TOP SAFETY PICK+3, and the Odyssey has earned the best possible overall safety rating from NHTSA with a 5-Star Overall Vehicle Score1. Additionally, the Odyssey is rated at a remarkable 28 mpg4 highway, the highest EPA fuel economy rating of any eight-passenger minivan.

For more information about Parents magazine and Edmunds.com's list of the 10 Best Family Cars for 2014, please visit www.parents.com and www.edmunds.com. The full list will be featured in the July 2014 issue of Parents magazine.

Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car (http://automobiles.honda.com/fit) and the all-new compact SUV, the Honda HR-V (http://automobiles.honda.com/hr-v) that will come to market this winter. Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker's newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

"Both Fit and HR-V demonstrate how great things can come in small packages, and no one does this better than Honda," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. "Together these models also represent Honda's step-by-step expansion of our production in the region, which has been key to our success in America for more than 30 years."

All-New HR-V Compact SUV Honda released the first official photos of the U.S.-bound HR-V today at the New York International Auto Show. With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size. Additional details about the HR-V will be announced later this year.

2015 Fit Sets Subcompact Benchmark On-sale at Honda dealerships nationwide this month, the all-new 2015 Fit establishes a new benchmark in the subcompact segment. The Fit delivers a class-leading combination of interior space, feature content, fuel efficiency and value. With a long list of new standard and available features including a multi-angle rearview camera, Bluetooth® connectivity, Expanded View Drivers Mirror, 7-inch Display Audio with HondaLink™ connectivity and LaneWatch™ display, the Fit is an unparalleled value with an MSRP starting at $15,5251, representing an increase of only $100 over the model it replaces.

The new Fit is equipped with a more efficient and powerful Earth Dreams Technology™ 1.5-liter direct injected 4-cylinder engine. Available with either a new Continuously Variable Transmission (CVT) or 6-speed manual, the 2015 Fit earns class-leading2 EPA fuel economy ratings of 33/41/36 (city/hwy/combined)3 when equipped with the CVT in LX trim.

Retaining a similar exterior footprint to the outgoing model, the new Fit is slightly shorter (-1.6 in.) and wider (+0.3 in.) with a longer wheelbase (+1.2 in.), resulting in improved handling and stability. Inside, the Fit delivers class-leading passenger space measuring 95.7 cubic feet, an increase of 4.9 cubic feet compared to the previous model. Passengers sitting in the backseat will appreciate the Fit's abundant rear legroom, which increases by 4.8 inches to a best-in-class 39.3 inches. With the Honda-exclusive Magic Seat® offering multiple seating configurations, the Fit provides an unrivaled 52.7 cubic feet of cargo space when the second row seats are folded flat.

Next-Generation ASIMO Makes Appearance Showcasing Honda's commitment to advancing mobility of all forms, the new version of ASIMO (www.asimo.honda.com) made a special demonstration at the New York Auto Show, as a part of a week of activity in New York City.

ASIMO — which stands for Advanced Step in Innovative Mobility — features enhanced hand dexterity, including the ability to sign in both Japanese and American sign language, as well as the ability to run faster than previously, climb stairs more smoothly, hop, jump, balance on one foot, and transition seamlessly between walking and running, among other new and unique capabilities.

04-11-14 - Honda- Most Trusted Brand!

Honda Named Most Trusted Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com's 2014 Brand Image Awards

04/09/2014 Torrance CA

Honda is the 'Most Trusted Brand' three straight years and 'Best Overall Brand' for second consecutive year!

New-car shoppers have once again recognized the Honda brand (automobiles.honda.com) as the 'Most Trusted Brand' and 'Best Overall Brand' in Kelley Blue Book's 2014 Brand Image Award study. This is the third straight year that Honda was named the 'Most Trusted Brand' and the second consecutive year as the 'Best Overall Brand,' as decided by non-luxury shoppers.

"A brand is really built over the long haul through consumers' experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. "Honda simply embraces the challenge of being a brand that people can trust."

The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. Honda was named 'Best Overall Non-Luxury Brand' by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.

"The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. "Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda's reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages."

Best Overall Brand "For the second year in a row, KBB.com visitors have named Honda the Best Overall Brand. Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn't a huge surprise. We have long respected Honda's cars, SUVs and minivans for their reliability and refinement, and it turns out the new-car shoppers at Kelley Blue Book feel the same way."

Most Trusted Brand "Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to Kelley Blue Book's website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year."

The 2014 Honda Accord was recognized by KBB.com for having the lowest cost of ownership for a midsize sedan over a projected 5-year period. The '5-Year Cost to Own Awards' take into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.

The Accord was the top-rated midsize sedan by KBB.com and features sophisticated styling, excellent driving performance and innovative features, like the available LaneWatch™ display. Additionally, the Accord earns industry-leading safety scores, having been rated a TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) and distinguished by the National Highway Traffic Safety Administration (NHTSA) with a 5-star Overall Vehicle Score1.

01-21-14 - Honda Introduces All-New 2015 Fit at North American International Auto Show

01/13/2014 - DETROIT

More powerful, refined and fuel-efficient Fit set to launch this spring

All-new U.S. model showcases dynamic styling and upgraded interior packed with class-leading features and technology

Honda unveiled the all-new 2015 Fit at the North American International Auto Show today. Set to go on sale in the U.S. this spring, the new Fit is completely redesigned from the ground up to deliver an unparalleled combination of style, interior space, fun-to-drive performance and fuel efficiency plus leading-edge safety and vehicle connectivity.

"The Honda Fit is a small car with big aspirations. Faster, more fuel-efficient and more fun, it's a subcompact with larger-than-life-capabilities," said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. "It's simply the best Fit to date and, we believe, a new benchmark in the small-car category."

Modern Styling with Class-Leading Packaging

The 2015 Fit debuts with a sleek, modern and sporty exterior style. A more aggressive front fascia showcases a new grille and headlight design. A strong character line runs along the side of the Fit, emphasizing the vehicle's aerodynamic profile. Larger 16-inch tires outfitted with a new 5-spoke wheel design give the Fit a planted and sporty stance. In the back, rear reflectors and LED taillights run along the hatch with a chrome tailgate garnish and rear diffuser, all contributing to the Fit's more substantial and dynamic appearance.

Retaining a similar exterior footprint to the current model, the new Fit is slightly shorter (-1.6 in.) and wider (+0.3 in.) with a longer wheelbase (+1.2 in.), resulting in improved handling and maneuverability. Inside, the Fit builds on its already class-leading interior space, airy cabin and large greenhouse thanks to an all-new efficient platform that incorporates a unique center-mounted fuel-tank layout. The new Fit also delivers a significant increase in passenger volume (+4.9 cu ft) and rear legroom (+4.8 in.) compared to the previous model. With the Honda-exclusive Magic Seat® offering multiple configurable seating positions, the Fit provides an unrivaled 52.7 cubic feet of cargo space when the second row seats are folded flat. With an overall height of 60 inches, the Fit allows for easy loading of items into the rear cargo and ingress/egress for passengers.

Enhanced Interior and Technology Features

The 2015 Fit will deliver above-class interior refinement and features while offering value at every trim level. All 2015 Fit models will be equipped with class-leading standard features including Bluetooth® connectivity, a multi-angle rearview camera, and Expanded View Driver's Mirror. For customers looking for premium features in the subcompact segment, Fit will be available with smart entry with push-button start, heated side mirrors, a moonroof, heated front seats, Honda's exclusive LaneWatch™ display and a 7-inch Display Audio1 touchscreen interface with HondaLink™ smartphone connectivity. Soft touch and premium materials are used throughout and, for the first time, the Fit will be offered with available leather-trimmed seating.

Improved Performance, Efficiency and Safety

The 2015 Fit marks the U.S. debut of an all-new direct-injected 1.5-liter DOHC i-VTEC engine. Generating 130 horsepower2 at 6500 rpm and 114 lb.-ft. of torque2 at 4600 rpm, engine output is increased by 13 horsepower and 8 lb.-ft. compared to the outgoing engine, while reducing weight and improving efficiency. Paired to two new transmissions, a slick-shifting 6-speed manual or a sporty and fuel-efficient Continuously Variable Transmission (CVT) with available paddle shifters, the Fit powertrain offers superior acceleration and passing performance and is anticipated to have class-leading3 EPA-estimated fuel economy ratings of 33 city/41 highway/36 combined4 (CVT-equipped models).

Complementing the new powertrain is a revised chassis that provides for improved handling, ride comfort and NVH. A more rigid body, new rear dampers and revised suspension geometry notably enhance the 2015 Fit's ride quality and fun-to-drive handling characteristics.

The 2015 Fit benefits from the most extensive use of ultra-high strength steel in the model's history, providing increased body stiffness while reducing platform (underbody and chassis) weight by 57 pounds versus the outgoing model. Equipped with the next generation of the Honda Advanced Compatibility Engineering™ (ACE™) body structure, the Fit is anticipated to earn top safety scores from NHTSA and IIHS, including a NCAP 5-Star Overall Vehicle Score and a TOP SAFETY PICK rating with a GOOD rating in all IIHS test modes, including the rigorous small overlap barrier test.

North America Production

The 2015 Fit will be manufactured for the first time in North America at the new Celaya, Mexico plant. With an annual capacity of 200,000 units, the facility will begin mass production of the 2015 Fit next month, adding production of an all-new small Honda SUV later in the year. With introduction of the new manufacturing facility in Mexico, Honda's North American automobile production facilities will have a total annual capacity of 1.92 million units, and will have the capability to manufacture vehicles in all product segments, from subcompacts to light truck models. With the added production, approximately 98 percent of all Honda-brand vehicles sold in the United States will be sourced from Honda plants in North America.

1The Display Audio Interface is used for direct connection to and streaming from some current [Apple/Android] smartphones. For safety reasons, always launch HondaLink applications or perform any other operation on your phone only when the vehicle is safely parked. State or local laws may limit use of texting feature, and Assist functions may be terminated without notice. Your wireless carrier's rate plans apply. Please see your Honda dealer and HondaLink terms and conditions for details.

2 Preliminary estimate provided by Honda. Final specification is subject to change.

4 Preliminary mileage ratings determined by Honda. Final EPA mileage ratings not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle

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Honda "Highway Safety Hero"

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Honda Honored as a "Highway Safety Hero" by the Advocates for Highway and Auto Safety for Advancing Pedestrian Safety

More than 10 million Honda and Acura vehicles purchased in the U.S. feature pedestrian injury mitigation features and designs

TORRANCE, Calif., June 19, 2014 – Honda's commitment to introduce advanced vehicle designs aiming to reduce pedestrian injuries and enhance driver visibility with standard rearview camera application has earned Honda recognition as a "Highway Safety Hero" by the Advocates for Highway and Auto Safety (Advocates). For 2014, Honda was the sole company honored receiving the "Highway Safety Hero" award along with 26 current and former members of Congress, eight state officials and 14 citizen activists "in recognition of efforts to save lives, prevent injuries and make roads safer."