"I can tell you that they did not chose (sic) me only to pretend; I had the makeup on and It fits perfectly my skin color. I am not wearing any makeup usually so I know when I have it on if it's good or not and here it was the case, I even keep (sic) it on me and went [to] have dinner [with] a friend," Fadiga reportedly said.

The "Conceal, Bake, Brighten" line goes on sale on Friday, March 23. The product collection has 16 shades, which KKW Beauty modeled on a diverse group of women.

But have criticized the line for not being as diverse as it seems. As many have pointed out online, the collection comes in 16 shades. Of the 16, 10 shades are light, four are deep, and two fall somewhere in the middle.

One Twitter user called the line a "fail."

Others think that this line doesn't even come close to Rihanna's Fenty Beauty concealers, which come in 40 shades.

Some people think the line shows that the Kardashians have demonstrated a pattern of cultural appropriation.

"Their whole family seems to want to profit off of black people, have mixed kids, but won't do anything for black people aka being better with shades and educated on issues," Twitter user @anisaalilliee wrote.

Others have been reiterating that the orange undertones in the four deep shades are cause for concern.