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Central Location Testing (CLT) and In-Home Use Tests (IHUT) are two research methodologies that require plenty of advance planning and preparation prior to execution in order to anticipate potential issues and ensure project success. The MMR Research Operations Team is a highly experienced…

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

Researchers on the supplier side of the industry enjoy helping a variety of clients make informed marketing decisions. At MMR, we focus initially on the up-front Decision Framing™ to develop the best approach for our clients. Once a project is completed…

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity…

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Careers

Our Culture is performance-driven, yet collaborative, flexible, and informal. The organization is flat. Leadership is accessible. The collective focus is on impacting client business decisions and delivering a superior client experience along the way. All MMR staff members have extensive client exposure, accelerated learning opportunities, and the ability to impact their own compensation by creating value for MMR clients.

We respect the need to balance personal and professional responsibilities. Therefore, variable work hours, telecommuting as needed, and the flexible use of vacation/personal days are common at MMR.

A PERSON WHO THRIVES AT MMR TYPICALLY HAS…

An advanced degree in marketing research or a related field

Previous experience with a leading marketing organization, a large research supplier, or
consulting firm

A “high achiever” mentality

A little bit of an entrepreneurial streak

If you think MMR Research Associates could be the place for you, please contact us.