“We have over 1,400 e-commerce specialist freelancers across 16 cities that we have trained and certified to provide help to sellers,” he was quoted by PTI as saying.

The seller cafes are part of a slew of initiatives the marketplace has introduced to improve the sellers’ experience like Amazon Tatkal, which was a mobile programme to help sign up small businesses on their platform.

According to a recent report by Bank of America-Merrill Lynch, India will account for over a fifth of the Amazon’s total international sales by 2025, hitting $81 billion in gross merchandise value (GMV) and $2.2 billion in operating profits.

The Indian market will be Amazon’s largest after the US, the report said.