The 21-year-old made a surprise arrival in CBB on Friday evening, having travelled from Newcastle to London the day before. But the timing meant she was unable to attend a planned memorial service for her grandmother held on Friday morning.

However, a rep for Chloe told The Sun her grandmother would be pleased that Chloe was following her dreams and competing in a show she’d always wanted to join.

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Chloe entered CBB last Friday (Image: Channel 5)

Chloe's gran wanted to see her on CBB (Image: Channel 5) Chloe Ferry's most outrageous moments on Geordie Shore

“Chloe’s grandmother never watched her in Geordie Shore but she had always talked about wanting her to go into CBB so she could watch her on that programme,” said the spokesperson.

“Chloe felt it a fitting tribute to her grandmother to continue with her entry into the CBB house in honour of her.”

Fans of Chloe - who said a private goodbye before entering CBB - know how much her grandmother, Mary Etherington, meant to her. She passed away on New Year’s Eve at the age of 85.

Chloe received some criticism for this photo she posted online in tribute to her grandmother (Image: Instagram/chloeferry)