"This is yet another example of innovation from Sky responding to the demands of customers and brands alike."

Opportunity

Dawn Paine, Marketing Director, Nintendo UK, added: "Nintendo 3DS Ignition is not only a games industry first but marks the arrival of portable, glasses-free 3D gaming and entertainment.

"The opportunity to work with Sky to broadcast the event in 3D offers the perfect synergy in terms of helping building our credentials and bringing 3D to as many people as possible."

Sky is always keen to big up 3D in the UK, although it should be noted that the 3DS is autostereoscopic - glasses free 3D - whereas you will need the specs to view the launch on Sky 3D (at least if you want it in 3D).