Vegetable snacking options market research – Stage 2

Through a range of activities, including market and desktop research and industry engagement, this project analysed the distribution channels that have potential to deliver vegetable snacks to the point of purchase, assessed the extent to which providers of seed and plant material understand the demand for smaller snacking vegetables, and profiled the viability of locally produced vegetables being used in shelf-stable vegetable snacks.

The project identified that there are a number of distribution channels worthy of consideration for vegetable-based snacks, including vending machines, education and health facilities, accommodation providers, airlines and workplaces. It also identified the key attributes necessary for a successful vegetable snack, and assessed the full range of challenges associated with operating in a competitive FMCG market.