Beauty Seen

BEAUTY SEEN is the foundation that SEEN Group is built on. Our passion and love for PR and communications precedes us and we are known for constantly pushing the boundaries of strategic content and creative experiences to ensure your brands come alive. A unique agency with a breadth of knowledge, our expertise spans some of the most niche brands in the world, as well as global consumer classics and coveted luxury goods. Our work is always founded on true insight and our unrivalled industry prowessensures long-term results. Our relationships are integral to how we work; a united team of professionals who always have the right contact at hand, we work locally and globally from both our London and New York offices. We are so proud of what we achieve.

The Brief

How We Did It

We created a TOPSHOP Contouring Counter, a designated space dedicated to contouring. The counter appeared over 2 days as an in-store experience in the London, Liverpool and Manchester flagships, offering express, complimentary contouring services to drive instant product trial and incentivise purchase. A two-tiered PR approach was taken to target both press and consumers simultaneously.

It Worked

400+ makeovers were undertaken with 60% converting to sales. National announcement coverage secured a total reach of 63million and an exclusive video collaboration with vlogger Lydia Millen on her influential YouTube channel ensured additional reach.

The Brief

How We Did It

BEAUTY SEEN organised a collaboration between Revlon and leading fashion photographer Sølve Sundsbø to produce a collection of striking visual assets. A never-before-seen collaboration, it re-imagined iconic matching lips and tips imagery from the 1940s and brought the brand’s illustrious heritage to the fore, whilst still referencing their entirely forward-thinking approach to modern beauty.

It Worked

20 full-page features in the UK in the 12 months after the assets were released. Revlon Nail Enamel became the most featured nail varnish in the UK in 2012 and Revlon became the fastest-growing cosmetics brand during this period in their key retail partners. The PR imagery was deemed so compelling it became above an above the line campaign.

The Brief

How We Did It

BEAUTY SEEN Global signed up Sophia Webster and negotiated a hardworking package inclusive of 2 seasons of show sponsorship, a 7 SKU limited edition collaboration and a global PR launch appearance. A natural fit, Sophia epitomised the British fashion-forward energy of the TONI&GUY brand and embraced the philosophy that your hair is an extension of your wardrobe. The partnership created high impact global assets including shoots and filmed content which contributed to a dynamic Style Hub event during London Fashion Week. Exclusively designed limited edition products co-created by Sophia and SEEN Group division SEEN CREATES allowed the consumer to buy into the exciting collaboration.

It Worked

The products launched into 16 markets and the collaboration was actioned in over 26. Full-placement coverage features were generated across every market via the PR assets created. Sales showed an overall uplift across all SKUs and a direct uplift in the hero SKU, 3D Volumiser, in the lead UK market.

The Brief

How We Did It

The Nexxus New York Salon was transformed into an interactive space where a pop-up Nexxus Protein Bar and complimentary Fashion Week Styling Shop drove social media buzz and sat alongside an exceptional hair services menu. Press, influencers and celebrities were able to have 1:1 consultations and time with Nexxus New York Salon Care Global Creative Director Kevin Mancuso. This exclusive opening facilitated brand love, drove product trial and established word-of-mouth endorsement, fully immersing the invitees in the world of Nexxus New York Salon Care.

It Worked

Over 5 days, 126 global influencers visited the Nexxus New York Salon for hair styling using Nexxus products. They included editors from Porter, Glamour, ELLE, Vogue, InStyle and Marie Claire as well as supermodels, TV presenters, world-renowned make-up artists and several high-reach digital influencers. A total of 1,864,996 social impressions were created as result and the event generated digital endorsements from the likes of vogue.co.uk and diadebeaute.com.

What an absolute honour to have Kevin Mancuso tend to my tresses at NYFW.

The Brief

To position Dr Hauschka as the leading organic and bio-dynamic beauty brand and to re-engage press with their standout offering and heritage. The event should emphasise ingredients and drive social sharing.

How We Did It

To authentically tell the story of Dr Hauschka’s story, BEAUTY SEEN partnered with Skip Garden, a sustainable charity project in the middle of London’s Kings Cross. The event demonstrated how Dr Hauschka could bring its strong belief in balance, rhythms and a true organic lifestyle, to everyone, anywhere. The creative and immersive platform allowed press to experience and take away their own little piece of greenery and to re-engage through a unique space, which built hype and drove awareness through social channels. It showcased the brand’s beauty authority as well as the new partnership with influential organic chef Elly Curshen.

It Worked

The interactive elements of the event drove social sharing that resulted in a reach of over 1.8 million. The collaboration with chef Elly Curshen created inspiring content, which increased Dr. Hauschka’s own Instagram followers by +14%. Following the event, coverage was secured in leading titles such as Vogue, The Financial Times and The Sunday Times Style.