Bachelor of Science in Business Administration - Marketing

The Bachelor of Science in Business Administration (BSBA) degree equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the world of business. In addition to fundamental business and management procedures, graduates also acquire skills in decision-making, problem solving, and leadership.

Upon completion of the program, students should be able to do the following:

Apply managerial decision making through utilizing best practices in business.

Interpret business concepts, principles, and financial strategies.

Examine the effects of globalization on their work environment.

Analyze financial statements.

Marketing Concentration

Provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to project consumer needs, translate those needs into products and services, and sell their products for a profit in the ever-changing, contemporary, global economy.