Businesses in Southbank

06 Oct 2016

With a name befitting of what one is met with when entering the 2000sqm heritage listed South Melbourne warehouse, the World of Style showroom truly is a slice of interior design heaven.

As the interior design arm to construction company Porter Davis, the City Rd showroom, complete with a cafe, was primarily established two years ago to provide clients with expert styling advice for their new homes.

However, with demand for their style and expertise constantly increasing, World of Style marketing manager Erin Field said the vast showroom had been tailored to assist anyone in need of styling tips and guidance.

“As amazing and beautiful as this space is when you walk in it can be quite overwhelming so it’s quite important that there’s a solid customer experience and design philosophy that sits behind it,” she said.

“We’ve put a lot of work and thought into how can we better help customers with those styling decisions. How can we make it simple, care free, easy and also try and help filter?”

Devised by its qualified and experienced team of interior designers, the World of Style’s conceptual approach to interior design is based on the four key themes of classic, resort, contemporary and designer.

Within each of those themes are four individual interior schemes, which have been designed to help provide clients with the most comprehensive guide to styling their homes.

While the concept is based on trends from cities all around the world, Erin said ultimately it was a guide for helping people to express their own individual styles.

“What the design team has done is actually drawn inspiration from iconic cities and places around the world like Prague, Tuscany, Barcelona and also Maldives as well as more local names like the Whitsundays and Bondi,” she said.

“We believe your style is the ultimate expression of who you are so we’re ultimately here to help people enhance that expression.”

In a bid to provide comprehensive styling advice to a broad range of clients, World of Style has recently launched ID Studio – a boutique consultation service providing clients with a unique experience.

Erin said the new service meant that anyone could now incorporate the Porter Davis style in their own home renovations.

“If you’re not going to build a new house but you are looking for a home style makeover or you want to refurnish your apartment or do a DIY but you need some help visualising it ID Studio can help,” she said.

“It’s particularly great if you’re in love with the Porter Davis style aesthetic and you want to bring a little bit of that into your existing home.”

Being located in the heart of the inner city, Erin said the showroom’s services were increasingly being sought after by apartment owners in areas like Southbank.

Erin said the team invited anyone in need of home styling guidance to drop in and experience the service themselves.

“The location is great and because we’ve got that impressive facade out the front it’s a draw card and it gets people to stop and look and go ‘what’s in there?’” she said.

“As far as being based in South Melbourne goes it’s a trendy, vibrant and cool place to be and with the freeway access as well it’s great.”