As soon as this Sprite advertisement was spotted, people started to complain. Why, maybe because instead of saying truths that are #BrutallyRefreshing, as the campaign intended, it really amounted to some cheap jokes that are #BrutallySexist.

The responses were equal parts "Sprite, you should be ashamed!" and "Did no one in charge of marketing read over this and think that it could be offensive and/or sexist? Really? NO ONE?!?"

The study by Boris Kingman and Wouter van Marken Lichtenbelt, published Aug. 3, looked at the comparative metabolic rates between men and women and qualified that with the standards related to thermal comfort in the western workplace.

[M]ost office buildings set their thermostats using a formula based on the metabolic rate of a 40-year-old man. Yet because women are often smaller and have more body fat than men, they also tend to have slower metabolic rates — meaning that the current standards for air-conditioning are way too cold for most women. After studying women doing seated work while wearing light clothing, researchers found that women's average metabolic rate was 20 to 32 percent lower than the rates used to determine standard office temperatures.

The study has since picked up a number of proponents worldwide, discussing personal experience and anecdotal evidence that corroborates the findings.

The study recommended changing office temperature standards to reflect the average metabolic rates of men and women. This would probably involve turning down that air conditioner a little bit.

Men will deal with it and it might just set new expectations of business attire.

Netflix's PR, from the MLS Group, wanted everyone to know that there was a way to continue reflecting all of the anthropological archetypes that were popularized in 1990s stand up comedy.

Men be warned: girlfriends and wives around the U.S. are going to take "no sports on TV" as an invitation to gain some serious TV power – whether by recommending a favorite rom-com or multiple episodes from a favorite drama series. And, women be empowered! Sports will not be there to save him this time.

It offered suggestions for how you should continue to fulfill those engrained cultural archetypes for one day before everything can return to normal, hyper-gendered, everyday tranquility. The way to achieve that paradise can only be found in Netflix of course. It made sure to provide a separate list of alternatives for both the men and the women.

For the men, Netflix has put together a list of content that will help you and your girlfriend compromise on your entertainment:

It suggested Silver Linings Playbook, saying "Satisfy her need for romance, and you'll get the added opportunity to view Jennifer Lawrence the entire time."

Or prompted you to watch Rudy, saying "Get her to realize that everyone loves a good underdog story so you can watch some football..."

Or, don't worry because "just as an FYI - there's more than 50 of ESPN's 30 for 30 titles on Netflix if you plan to just stream on your phone or laptop while she takes over the living room."

It also gave comforting and scheming suggestions for all you sports-hatin' ladies out there.

For the women, this is your day, ladies. Get him hooked on some of your favorite TV shows or get him to finally watch that romantic comedy you've been dying to share with him. Netflix has put together a list of some of the best content to share with your guy on the one day a year the TV is yours, no excuses.

Though it just gave a list of films like One Tree Hill, Scandal, Grey's Anatomy, Parenthood without seeing the need to justify any of the picks.