Skip links

The Importance of Images for Search Engine Optimization – SEO

The importance of Images for On-Page SEO – Written by City of Boston SEO

On-page SEO is the optimization of individual web pages. The main aim is to rank higher and earn more relevant traffic in search engines. On-page SEO is also beneficial for a successful Digital Marketing campaign. Content and imagery are important in achieving this.

The importance of Images for On-Page SEO

Everyone would agree that images in a website are important. Websites use images in one way or another as they hold values that are more important.

On-pages SEO images are not just any kind of image, as they are selected keenly to achieve the main goal. What are the best practices to be used in selecting images for on page SEO?

Use of original images

Original images promote the authenticity of your content. In using images from another webpage, then it is importance to provide reference.

Optimize the size of the images.

In optimizing the images, it is always advised to consider the smaller the size (in bytes). Online tools such as yahoo smush provide a platform for reducing image size without compromising quality.

Use ALT tag to describe the image

Search engines will need this to understand what the image is about.

Use descriptive filenames

Avoid default filenames such as ‘image1.jpg’. Try to describe the action in the photo

If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

Users respond to images. Images are appealing and evoke emotions, while text takes time. Images are proven to be key to success when it comes to achieving the goal of SEO website.

Here are ways images are beneficial

Design

Optimized images make the web page visually appealing. Images are a nice complement to a wordy article. They not only provide a visual to what people are reading, but they also give the readers a break. It’s more beneficial to readers to use original photography that’s impactful rather than stock photos that anyone can use.

Increased readability

According to infographic Online, articles with images receive 94 per cent more views than those without. This in return increases traffic to On-page SEO.

Local searches have also discovered the positive impact of images, with 60 percent of consumers more inclined to select a business with images in its local listings. This illustrates the strong relationship between images and photos SEO, which businesses can no longer afford to ignore.

Boost digital marketing

When shopping online, an image of the products is the first thing the shopper sees, and if they aren’t impressed by what they see within seconds, they will move on. High quality images that easily display the style and features of any product are necessary since online shoppers don’t have the option of looking at the item first hand. In the case of an ecommerce store, it is always worth investing in good images of your merchandise. This is beneficial to people with business websites.

Boosts credibility

Images are known to boost credibility of any content. Images support the text. Once an SEO website is known to be credible among readers, traffic increases placing it top in any search engine. Websites that are perceived as great looking are also perceived as usable and trustworthy to many readers.

Increases engagement

People are naturally attracted to and intrigued by images .Including images in your content increases the likelihood of people reading and engaging with your piece.

Helps customers in understanding and purchasing decisions

Images, such as diagrams and graphs, help readers to visualize more easily the points you are making in the body of your text, so these should definitely be considered if your subject matter is difficult to grasp or technical in nature. This mainly applies to digital and ecommerce websites.

Humans are visual creatures hence what others see has an undeniable impact on our success. Images transcend language and words and allow for a greater understanding of whatever is being discussed. Take advantage of the visual preference of online users today to put a positive spin on your site in a completely cost-effective way.

In today’s world, the aspect of digital marketing has become highly diverse. As a result, it is highly important to understand exactly what it entails.

We have also worked significantly as with Boston SEO services getting images Geo-tagged which again increases the ability for Google to find your web property based on the location relevance of the search.