A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) Because, no matter how bad you think it is, it's actually a great deal worse!
"Advertising is the rattling of a stick inside a swill pail." George Orwell.

Become a Fan

Tougher times on Mad Ave!

Did you see the news the other day that Procter & Gamble is
looking to
move its payment terms to its ad agencies from 45 days to 75 days? When you
consider that P&G is WPP’s second largest client, spending a shitload of
money, that extra month could really fucking hurt. And when you also consider
that the BDHC’s consistently are forced to negotiate smaller and smaller fees,
it’s only going to get rougher. And with the Poisoned Dwarf’s penchant for creating dedicated “Teams” set up to handle accounts
outside the traditional agency structure the margin of error continues to
shrink. Failed ventures (Think Enfatico!) cost the BDHC’s constituent BDA’s a big
slug of their income, long after the “Agency
of the Future” has gone down the drain. This business gets dumber by the
day!

Comments

Tougher times on Mad Ave!

Did you see the news the other day that Procter & Gamble is
looking to
move its payment terms to its ad agencies from 45 days to 75 days? When you
consider that P&G is WPP’s second largest client, spending a shitload of
money, that extra month could really fucking hurt. And when you also consider
that the BDHC’s consistently are forced to negotiate smaller and smaller fees,
it’s only going to get rougher. And with the Poisoned Dwarf’s penchant for creating dedicated “Teams” set up to handle accounts
outside the traditional agency structure the margin of error continues to
shrink. Failed ventures (Think Enfatico!) cost the BDHC’s constituent BDA’s a big
slug of their income, long after the “Agency
of the Future” has gone down the drain. This business gets dumber by the
day!