National Geographic’s creative director Emmet Smith on the publication’s redesign

A long-established and highly respected staple of the newsstands, National Geographic, has been redesigned for its May issue. Released on 24 April, the rethink of the magazine and “the most significant overhaul of content and design since 2000,” builds upon the magazine’s successes, creating even more exploratory visual storytelling. Debuting new paper stock, design, updated sections and specially created typefaces, the redesign is revealed at a time when the publication has a particularly strong reputation and readership.