YouTube has 1 billion view makeover

New masthead signifies just how popular the site is

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YouTube today unveiled a new masthead, which brazenly shows off just how many people visit the site on a daily basis.

Google, the owners of the video-upload website, have been tweaking YouTube almost as much as Facebook changes its style lately, but this new re-jig isn't about making the site easier to use –it's merely one big brag.

Billion view baby

If you click on YouTube.com, you will see that its logo has changed to show that the site gets 1 billion hits. A day.

That's right, 1 billion videos are viewed in 24 hours – that's the equivalent of a sixth of the world's population logging on to watch a cat jump around in a funny way, or to see the latest failure/winner on X-Factor.

A quick look doesn't actually bring up any new functionality. The only big change is a massive amount of advertising for Disney Pixar's latest offering UP – quite apt, given just how high YouTube's stats actually are.