As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...

In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...

Last year, digital ad spending worldwide soared to a record high of $209 billion, edging out TV marketing ($178 billion) and claiming the title of highest-budgeted ad medium for the first time. With so much money on the line, online advertisers stand to lose big if...

In today’s digital frontier, marketing techniques constantly re-mold to fit the newest models of consumer preference. The pace at which modern marketing methods shift is undeniable: consider this recent study, which shows that social media advertising is now the...

In today’s day and age, information is not only accessible, but instantaneous. This makes the process of research not only easy but conducive to a positive shopping or branding experience for many consumers. For many customers, it’s necessary to research a business...