As we previously reported, Gordon ripped the media members -- claiming they were out of line for personal comments directed at him in the wake of his NFL and legal troubles. He demanded a retraction.

But Smith just appeared on ESPN Cleveland Radio and tore Gordon (and his letter) apart -- saying, "I'm sad for him. It's pretty pathetic ... the fact of the matter is that it's his actions that got him to this point."

Smith goes on ... "What he's not realizing is that we're not speaking about you as an individual, we're speaking about what you represent" -- a black man who came from poverty and made it to the NFL.

"So for you to be blowing these kind of opportunities not just speaks to you but it speaks to an abundance of individuals out in this world, particularly those from the African-American community that could possibly find themselves in this position but somehow someway blow it."

"That's what we say when we say 'we care' ... when we say we're disgusted with you."

"So the fact that [Josh] took the liberty to write this letter ... just also at the same time heightens your level of ignorance, because you're not getting the big picture."