Trade Show Marketing for the Small Business Person

March 08, 2012

3 Technologies That Are Revolutionizing Trade Shows

Trade show technologies have come a long way from the days of PA systems, clipboards, and PalmPilots. The way exhibitors connect with their audiences is constantly evolving, and it's important to stay abreast of the newest technologies that will shape the future of our trade show interactions.

EXHIBITOR Magazine recently profiled three of the latest technologies that are set to take the exhibiting world by storm: near field communication (NFC), radio frequency identification (RFID), and tablet computers.

Author Charles Pappas does a phenomenal job of discussing each technology's history, predicting when its use will become more widespread, and explaining how each technology will eventually affect the trade show industry.