Making the top five for Not for Profit PR

CJAM Group has been shortlisted for a CIPR PRide Award, for its 2016 campaign for TyreSafe – Don’t chance it, Check it. Organised by the Chartered Institute for Public Relations, the CIPR Awards recognise the outstanding work agencies have been delivering for clients and employers across the country.

The company is on of five finalists in the not for profit category of the award in the Anglia, Thames and Chiltern region. More than 950 entries were received for the 2017 awards across nine regions.

Hard-hitting campaign

TyreSafe is the UK’s charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres. The selected PR campaign, which marked TyreSafe’s 10th anniversary, was based on a survey on tyre tread depth at the point of replacement carried out in conjunction with Highways England.

High level recognition

Jason Simms, PR & Communications Director for CJAM Group, said: “This is the first time CJAM has entered the CIPR’s PRide Awards and it’s extremely gratifying that our planning, execution and excellent results for TyreSafe have been recognised by the judges.

“The shortlist has given our team further confirmation of the fantastic, innovative work that they are doing for the charity and other clients. To have this underlined by the industry body is a great boost to our profile in the region and beyond.”