Test predictions, not ideas

I thought this was going to be an in-depth analysis of what all the presidential candidates were testing on their websites (images, headlines, etc), but it turns out only Bernie Sanders is taking this whole "website conversion rate" thing seriously. Continue Reading on Medium

No. It’s not. Your variation code is.
But just in case you’re not convinced, I’ve written a simple little script to help you find out if your tool is in fact "hurting your conversion rates." Continue Reading on Medium

A few recent projects...

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