One Direction Nail Polish; Anti-Bullying PSA

Awareness comes by any means and travels by any communication route, the purpose being to get more coverage, to get more people involved and carrying. The Anti-Bullying Campaign is something of wide concern and implication and although I applaud the One Direction commercial initiative, I don’t see how it will impact on the matter itself. But maybe you can help me see more sides to this story?

The new generation’s boys band par excellence, One Direction, teamed with Office Depot for a nail polish collection carried on through a PSA to be played at all and every concert they sustain on the US soil (and perhaps even further the US borders?). Together against bullying includes more than just nail polish, but that’s what caught my eye more than anything. Pens, stickers, notebooks, they’re all available through your nearest Office Depot store.

Every little bit helps, but will the young generation tame its ways just because One Direction tells them to?