Adsense HeatMap : Best Google Adsense Placement Guide

When ever we talk about increasing adsense CPC, one of the most common word which you will hear is “Adsense heatmap”. In this post, I will be giving you a brief idea about heatmap and best adsense placement ideas.

Google adsense advertisement is the best way for any blogger to earn through Blogging and there websites but the problem is always about which is the best place to place the adverts. Prime aim of any blogger is to give excellent content and he can’t take a risk to place advertisement at the middle of the post which is very annoying. Also, after Google panda updates, it’s become necessary to keep less ads around content and above the fold. Though Google itself suggest to place ads above the fold for higher CTR. Anyways, lets get back to original topic and learn some best adsense placement ideas.

Adsense placement is quite tricky and placing your Google adsense adverts can double your traffic if you place your advertisement with trick and without annoying readers. With little cleverness you can actually double your Google adsense income.

Adsense Heatmap Image:

I have visited many discussion forum and here goes the guide which might help you to increase your revenue: First of all have a look at official Google adsense heat map Which clearly talks about the best adsense placement without annoying your readers.

It’s a fact that non technology websites make double of the money then technology websites reason being that reader of technology websites are well aware of advertisement and they generally ignore the advertisement but on the other hand non technology websites like dating, astrology websites make more money with google advertisement because of unawareness of the readers.

Another fact is when readers from technology websites read the article and they find it useful they click on advertisement to appreciate the article. While putting advertisement do you think of following points:

Why your readers are here?

Content is more important or advertisement?

Where to keep the advertisement without hampering your readers point and without knocking down your advertisement.

“Smart work is always better then hard work”

You might think that I can write better post and get more organic traffic and Better traffic = Better Income. But think the other way placing adverts at the right place and at the same time concentrate on better quality of post thus you will accomplish both the task: Traffic and income

Best advertisement placement guide:

Before advertisement have a look at maximum allowed adsense ad units Before the post ( text advertisement have better CTR then the image advertisement at that place)

Have a look at SEOunleashed he cleverly placed the advertisement (Yahoo advertisement) between the posts which does not even look like an advertisement but you need to be very careful with keywords when you planning to do anything like this.

Ad placement at Top of the article header again have better Google adsense CTR.

If you thinking only about revenue you can place advertisement between the content.( Link units )

Google search for your website is also a good idea to increase some more revenue and placing Google search unit at the best visible place on your website would be much better idea.

Though I will suggest place advertisement smartly without hampering your reader view and instead of keeping empty space on your website it’s better to fill it with advertisement. Another adsense posts which will help you to improve your revenue : Google custom search unit

Do let us know if you follow adsense heatmap or you have found your own best ad placement for adsense?

not in all the blog ad placement tactics works it depends in niche of your blog and which types audience you have I tried same ad placement on ALL blog but ctr is different so we have to try always different ad placement and do experiment yourself and see which one placement works best for you and also this one is best guide I appreciate it also but keep testing always

Hi harsh….
Just want to say thank you. You inspired me to start my site from scratch I built it with what I learnt from sml… just got approved for adsense and first day… over $20… love it … thanks team.

I think this has solved my puzzle. I have been struggling to place my ads on my sites, but I think with this I will optimize my earnings. The only problem is getting the left bars because I usually don’t use them
All in all, I will try the hot map and see the results

Another point to note is that try to stay away from too much ads everywhere because that will actually alarm the user that there are ads on the page and they will be careful where they click. So better keep it less in number and on tricky positions yet without spoiling user experience.

After a few years of working with Adsense, I noticed that the typography of the website could greatly affect your CTR. Making your headings smaller, as well as keeping all the elements with the same color scheme has helped me to bring more attention to the ads displayed on my sites, hence improving my earnings.

Thanks a lot for helping me as a adsense beginner. I have made an wp site with video and by implementing your tips i got best out of it. but i think we have to test various color plate and placement to get best output of adsense earning. And an leaderboard above the fold will perform best all the old time as well as now.

Well that was very informative. For me it works better on medium rectangle on side bars and leaderboard near title bars. I have been experimenting since long and this one increased revenue to nice 40% in one month.
I am not sure but I red somewhere that, Lesser Number of ads and on upper folds pays more CPC ? Which Strategy is good ? Put less but on right place OR put all the three possible ads on heat map location?

Thanks for this. i had heard somewhere that putting less ad units on pages would mean that the CPC rate would go up, is this true? As the advertisers would be forced to bid more to get their ad shown in a spot. I tried it two days ago but as of yet my CPC has remained the same, but my CTR has decreased.

Thanks a lot for such kind of important tips especially for me.Cause i am a new blogger and new adsense publisher.I obtain huge knowledge for placing ads in an appropriate place for earning more revenue.

Thanks for this vital information , i was looking for it.
Well, I must say Placing Adsense ads in the sidebar is a very good idea. Above the fold should work great. I get maximum benefit by placing ad in sidebar above the fold.

I’ve always had a hard time deciding where to put adsense blocks. Right now I have blocks on both of my sidebars, but they aren’t really super effective.

It really seems like the hottest spot is at the top of the post which can be annoying. I’ve noticed on DBT he doesn’t have an ad block on his newer posts, but older posts have an adblock at the top of the page. Do you know what plugin you can use to do that?

My luck with adsense is always bad and I dont why it behaves weird with me.. They have banned me for invalid click activity after notifying them about some strange click activity(yeah i have sent a mail to them that i have noticed some invalid click activity in my account).. i dont know how far this is correct.. I dont know what to do know except claiming.. have claimed my adsense account hope they will enable my account. any tips for re enabling the adsense account were much appreciated..,

I’ve noticed that regardless of where my ads are placed I get the most clicks when I have an active adwords campaign in place. I guess certain types of people click ads more so than others.
On a different note, I read your adsense search post. Please tell me how are you able to have the search button below the text box? I did not encounter that option during the set up, and it apears to have the button only to the right of the text box.

I don’t think you understood what I was referring to.
At times I will activate an Adwords campaign, drawing visitors to my site. During the time period that my own ad campaign is active my adsense earnings go up.
Obviously my adwords campaign ads are not showing up on my site, that would be a waste of money. So explain please how I am breaking either account’s tos.

I used this plugin years ago and was looking for it but couldn’t locate it. Thanks for the plugin, but unfortunately it hasn’t been update for 3 years now.
Currently I am using https://wordpress.org/plugins/ad-inserter/