David Carpenter

David is the Founder and President of Connection Model, a nimble, digital marketing agency that uses the principles of results-driven digital and inbound marketing to deliver predictable, measurable and accountable results through client websites, videos, content and satellite social media properties. He is a HubSpot & Google Certified Partner and industry veteran. He learned the foundation for his expertise with clients like Microsoft, eBay, Motorola, VISA, Avery Dennison and World Vision.

It was a long-held belief that search engine optimization was a separate entity from digital marketing. SEO was used to optimize websites by making them more easily found through search engines. This typically involved cultivating inbound links and using keyword stuffing to influence search results. Those days are gone, but that doesn’t mean SEO is …