Argos advert appeared on a video imitating kidnapping of a young girl in a role-play game

During the video, a heavily made-up girl is being kidnapped and held prisoner with a plastic bag placed over her head.

The video channel, which is in Portuguese language, allegedly belongs to a child who introduces herself as 9-year old Clara whose games are inspired by the Disney universe.

But it remains unclear if a child or an adult is behind the camera.

In some creepy comments, users writing in Portuguese appear to be praising the young girl for her beauty and the quality of the homemade video. Others, said they've already reported the content to YouTube.

The Sun Online was first alerted to this video by the charitable platform Real Women Real Stories, which promotes women’s rights by producing testimonials in which women share stories of trauma. The platform relies on on YouTube advertising to fund its production.

A spokesperson for Argos: “We have strict processes in place to prevent our adverts from appearing alongside inappropriate online content and we monitor this regularly.”

A spokesperson for YouTube said: "We have a set of policies which determine the types of videos we allow on YouTube, as well as the ads that can run alongside them. When we discover videos or ads that break this policy, we quickly take appropriate action."

Real Women Real Stories said there were many other examples of Argos adverts appearing next to disturbing content.

An investigation by the Times revealed that companies including Honda, Thomson Reuters, Halifax, the Victoria & Albert Museum, Liverpool University, Churchill Retirement and Waitrose also next to extremist YouTube video.

As a result, several big companies pulled their branding from its videos and forced YouTube to rethink its entire advertising structure, including how content creators are paid.

At the time many of the firms said that they were unaware of and “deeply concerned” by their presence of their adverts on extremist sites.