I feel real bad for the guy. That's a big loss but I'm sure the thief will be caught sooner or later while leaving a bad trail of online sales. I'm sure his business insurance will cover this.

Now on to the tough love part:

A similar instance happened earlier this year (as per the article). Its 2013 now and you can't just blow off when the first sign arrives. He should have taken all necessary steps to burgler proof his shop after the first time.