Cobra Simulation open its doors

A young West Lothian company is preparing to take the world of immersive simulation, entertainment and gaming by storm.

Cobra Simulation was born in March (2012) at the Alba Innovation Centre in Livingston and is launching its “Cobra Curved Display” – a world first – virally.

The Cobra Curved Display uses technology usually found in satellites and telescopes to decrease the distance between the traditional projection screens and projector, and reflect an image onto a spherical Panadome.

With the addition of some clever ‘Warp’ software to re-align the image on the screen, the result is a high fidelity immersive screen that fills the peripheral vision. This is all deployed using a very small footprint and a single projector.

Cobra Managing Director Alexander Bradley says: “The number of pixels on the screen determines the quality of your image, today 1080p or HD (1920x1080 pixels) is pretty much the norm and we believe is our ‘enabling technology’ for the Cobra Curved Display solution to really stand out.

Projectors have generally been at least 12-24 months behind the latest TV resolutions and technology; Resolution has been the key element which has held back the ability for projector manufacturers to compete for market share.

We believe our Cobra Curved Display gives projector manufacturers a new opportunity to increase sales and this is being reflected in our developing partnerships with some of the world’s leading professional and consumer brands.”

“With 2K and most likely 4K resolutions billed to become the next standard the Cobra Curved Display is well timed and positioned to take advantage of the new resolutions. Its flexible design allows you to use almost any projector that supports a 1.7 throw ratio.

The higher the resolution the greater the fidelity when using the Cobra Curved Display.

“This great feature means that you never have to replace the Cobra Curved Display; you simply upgrade your projector and swap it out. Minutes later you are ready to go.”

Apart from the technological aspects, the other main attraction of the Cobra Curved Display unit is the price. Cobra plans to start shipping it in the UK and Europe in Q1, 2013 and it will be available through a network of qualified resellers at an estimated MRSP of £5999 ex-works, and excluding VAT.

“The immersive screen Cobra Curved Display will set a benchmark for automotive, flight simulation enthusiasts and companies looking to achieve high fidelity 2D & 3D visuals, where budget and quality are a priority,” says Mr. Bradley.

“We can’t see many people or companies wanting to go back to ‘older’ visuals once they’ve had a chance to see what our Cobra Curved Display has to offer.”

ENDS

NOTES TO EDITORS

The Cobra Curved Display is the world’s first Panadome spherical projection screen to support a single projector; have a small footprint; be desktop friendly; flexible to install and portable. It is simple to assemble and is compatible with a large range of consumer and professional projectors. Cobra Simulation uses the latest first surface mirror technology and warping software to give the user a truly immersive experience.