communicationmanagement (intercultural communication, corporate communiction and culture, marketing communication, Public Relations), family business and generations; women in management;

research field in which current research is conducted

business and management

Publications

2016

from data base, 2017. IX. 18.

Konczosné Szombathelyi Márta: Adaptability of Chinese family businesses to different cultural business market environment in a foreign country, JOURNAL OF INTERNATIONAL MARKETING AND EXPORTING 20: (1) pp. 29-43.type of document: Journal paper/Articlelanguage: English