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HOW TO PRICE THE TICKETS
1. Determine how much you want to make on the event.
2. How much others usually charge for this event?
3. What is the Real Cost to your members to attend?
4. What other income can you count on?
5. Can you have more than one ticket price?
KEEPING SCORE
The only way to get control of your fund-raising event is to do the arithmetic first. This
is simple adding, subtracting, multiplying and dividing. Go through these steps with the
correct figures for your event:
Cost:
$300
1. How much will it cost us to do what we want?
Net Profit
Goal:
Costs
$500
$300
net 500
Gross $800
Gross - event goal
One ticket: $4.00
Single
ticket
price
200 tickets
200 tickets
$4-$800 Gross
2. How much do we want to make from this event? This
is the money you will have left to spend, called the "net
profit."
3. How much do we have to make all together to cover
our costs and make our goal net profit? The total you
need to make is called the gross. Add the costs (#1)
and your goal net profit ( #2) and you get the gross ( #3).
This is the goal for the event.
4. When you know the gross, you use it to decide how
much to charge for each ticket. Let's say you choose
to charge $4 for each ticket.
5. How many tickets do we want to sell to make the
gross? The gross divided by the ticket price gives the
number of tickets you have to sell to make your goal.
Single
75 tickets
$4-$300 costs
price
75 tickets = break-even
point
(costs)
Ticket 20 tickets
sellers 10-20 tickets
20 tickets = quota for
each
seller
6. What is the break-even point in terms of ticket sales?
Break-even is when your sales equal your costs. Divide
your costs $300 by the Ticket Price $4, and you see you
have to sell 75 tickets to break even. Every ticket sold
after the first 75 is profit.
7. How many tickets can each person sell? What should
be an individual goal or quota? Divide your ticket goal,
200 tickets by the number of ticket sellers and you get
each person's quota. If you have 10 people on the ticket
committee each one has to sell, or get sold, 20 tickets.

J. Murrey Atkins Library Special Collections (University of North Carolina at Charlotte)

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J. Murrey Atkins Library Special Collections (University of North Carolina at Charlotte)

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These materials are made available for use in research, teaching and private study. The digital reproductions have been made available through an evaluation of public domain status, permissions from the rights' holders, and authorization under the law including fair use as codified in 17 U.S.C. section 107. Although these materials are publicly accessible for these limited purposes, they may not all be in the public domain. Users are responsible for determining if permission for re-use is necessary and for obtaining such permission. Individuals who have concerns about online access to specific content should contact J. Murrey Atkins Library.

Location of Original

J. Murrey Atkins Library Special Collections (University of North Carolina at Charlotte)

Grant Information

Digitization made possible by funding from the federal Institute of Museum and Library Services (IMLS) under the provisions of the Library Services and Technology Act as administered by the State Library of North Carolina, a division of the Department of Cultural Resources.

HOW TO PRICE THE TICKETS
1. Determine how much you want to make on the event.
2. How much others usually charge for this event?
3. What is the Real Cost to your members to attend?
4. What other income can you count on?
5. Can you have more than one ticket price?
KEEPING SCORE
The only way to get control of your fund-raising event is to do the arithmetic first. This
is simple adding, subtracting, multiplying and dividing. Go through these steps with the
correct figures for your event:
Cost:
$300
1. How much will it cost us to do what we want?
Net Profit
Goal:
Costs
$500
$300
net 500
Gross $800
Gross - event goal
One ticket: $4.00
Single
ticket
price
200 tickets
200 tickets
$4-$800 Gross
2. How much do we want to make from this event? This
is the money you will have left to spend, called the "net
profit."
3. How much do we have to make all together to cover
our costs and make our goal net profit? The total you
need to make is called the gross. Add the costs (#1)
and your goal net profit ( #2) and you get the gross ( #3).
This is the goal for the event.
4. When you know the gross, you use it to decide how
much to charge for each ticket. Let's say you choose
to charge $4 for each ticket.
5. How many tickets do we want to sell to make the
gross? The gross divided by the ticket price gives the
number of tickets you have to sell to make your goal.
Single
75 tickets
$4-$300 costs
price
75 tickets = break-even
point
(costs)
Ticket 20 tickets
sellers 10-20 tickets
20 tickets = quota for
each
seller
6. What is the break-even point in terms of ticket sales?
Break-even is when your sales equal your costs. Divide
your costs $300 by the Ticket Price $4, and you see you
have to sell 75 tickets to break even. Every ticket sold
after the first 75 is profit.
7. How many tickets can each person sell? What should
be an individual goal or quota? Divide your ticket goal,
200 tickets by the number of ticket sellers and you get
each person's quota. If you have 10 people on the ticket
committee each one has to sell, or get sold, 20 tickets.