The Burned Out Marketer’s Guide to Proving Their Worth

A playbook for calculating ROI and benchmarking video metrics

In most organizations, marketers are under a lot of pressure to be able to demonstrate that their department isn’t an expense, but a revenue driver. They’re stressed, worried about new trends in their industry, and frankly, a little burned out.

You aren’t alone! Many of our clients come to us asking about how to ensure they’ll see a return on their investment (ROI) in video.

In this (kind of intense) ebook, we break down:

video metrics you should care about,

how to track them (including an awesome spreadsheet to get you started),

and an easy way to calculate the ROI of any campaign.

It’s everything you need to know to stand up in front of your boss and be the hero.