Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

Q: You enjoyed playing with Wilt? Jerry West: He was one of the most uniquely different people that I’ve ever been around in my life. I felt that at times he never felt he got the credit due him. The two of us were probably pretty easy targets, because you would think that someone of his stature would have won more than two NBA championships during his career, and it was grossly unfair how people looked at him like that. And hell, I had never won a championship playing alongside one of the truly great players who never gets his due, and that’s Elgin Baylor. I had kind of an interesting relationship with [Wilt], particularly our last year together [1972-73 season]. It was really interesting because many nights we would, unbeknownst to most people, we would go in his room or my room and have dinner, and talk about a lot of things, many of ’em not basketball related, to be honest with you. But I found him to be very introspective, also now in many ways like all of us, the insecurities that we all have sometimes as athletes. It’s easy to feel great about when you win championships. New York Post