Dullstroom Accommodation is bespoke Travel Agency. The brand was neglected for a time, with very little effort put into keeping the brand current. It was sold, and the new owners approached us to create a complete fresh identity for them that will fit in with the unique little village to position them as trendy, fresh and energetic. The town is well known for it’s outdoor lifestyle – hiking, fly-fishing, mountain biking and horseback riding are big activities in the area.

A crucial component of the brand refresh involved the company logo. We worked closely with the company to identify the qualities that make the company special, and the company’s longstanding presence in the community, coupled with the outdoor lifestyle activities led our creative team to ad the “bootprint” into the world “Dullstroom”, symbolizing hiking, running and the outdoor nature of the community.

The surrounding “Highland Meander” is known as the fly-fishing capital of South Africa. We then included the trout iconic graphic element into the logo, and throughout the company’s identity system and creative marketing materials.

A key requirement with the website redevelopment was to create a booking system that can filter according to certain specifications, clear, well presented galleries as well as scalability to build the site out to eventually become an online booking platform.