The pioneering technology, which Smurfit Kappa invented in 2001, has been endorsed by the Papiertechnische Stiftung (PTS) research and service institute in Germany setting a new industry standard.

PTS assists companies with the development and use of fibre-based materials. The PTS validation means that Smurfit Kappa’s test prototcols is now published as an official Deutsches Institut für Normung (DIN) norm leading to a more scalable and credible approach for corrugated packaging users.

Performance packaging technology analyses the effectiveness of packages and comes up with the optimum specifications to ensure fit for purpose packaging solutions.

The technology has had a transformative effect on the industry, changed how paper is developed and how board and packaging are designed.

Millions of rigorous tests are run from the company’s ISTA-certified laboratory annually using insights from the aeronautical industry to produce optimized, risk-free packaging solutions. Ongoing technological advances are regularly added to Smurfit Kappa’s performance packaging to ensure that customers have the most effective, state-of-the-art and reliable way to optimize their packaging portfolio.

Arco Berkenbosch, VP of Innovation & Development said: “We are very proud that with the support of PTS, we have set the new standard in the industry. In the last 16 years we have seen that more and more companies inside and outside our industry have started using our innovative performance packaging approach to optimise and harmonise their materials.”

Every day, Smurfit Kappa analyses and optimizes 8,000 packages across 30 countries and uses the insights to bring innovative solutions to even the most complex customer challenges. Smurfit Kappa’s performance packaging technology works in tandem with its SupplySmart service to develop optimized packaging solutions to enhance supply chain efficiency.