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AdWords Video Advertising Exam Answer June 2018 [100% Pass Guarantee – Adwords Certification]
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slide 2:

AdWords Video Certification Exam Answer
Youre an agency that needs to know the technical specifications to build
and implement your upcoming video campaign. Where can you go to find
out how each ad format works creative submission timelines technical
specifications reporting and third-party tracking capabilities
Answer
Through a Google representative
In the Google Display Specifications site
Through the third-party request form
In the AdWords Help Center
What do earned actions measure
Answer
Earned visits to the website and earned comments
Earned visits to the website earned views and earned comments
Earned views earned comments and earned likes
Earned conversions
For her latest TrueView in-stream ad Jacqulines primary goal is to get her
brand noticed with the 18-25 year-old set. What could she incorporate in
her video to help humanize her brand
Answer
Feature animation
Collaborate with a YouTube creator
Add music
Use humor

slide 3:

A client who wants to advertise before during or after popular videos on
the Display Network should:
Answer
create a video ad campaign
bundle display ads for each target audience
add the keyword “video” to relevant campaigns
add a call-to-action CTA overlay to video ads
Google helps marketers connect with people using what three kinds of
data
Answer
Demographic purchase intent and declared
Passion purchase intent and personalization
Declared social and offline
Declared matched and demographic
Linking a YouTube channel to an AdWords account lets you:
Answer
use brand accounts to manage many YouTube channels at once or to manage
multiple Google Accounts
manage one channel from one Google account and let multiple people manage a
channel
manage multiple channels from one Google account
manage one channel from one Google account
When is someone added to an advertisers video remarketing list
Answer
• When she views the ad

slide 4:

When she views the ad for the second time
When she clicks the ad
When she purchases something from the advertisers website
Which can be done in YouTube Analytics
Answer
Create remarketing lists
Check the count of TrueView earned actions
Check the conversion volume
Check engagement reports
Which of these can be created to run on the Display Network
Answer
Homepage expandable Masthead ads
Lightbox ads
Dynamic ads
TrueView ads and Dynamic ads
What percentage of video views on YouTube come from mobile devices
Answer
More than 60
Almost 15
More than 75
Almost 25

slide 5:

If an advertiser adds affinity audiences and topics to the same targeting group a
TrueView ad will show:
Answer
only when targeted topics and affinity audiences match
only on targeted affinity audiences
only on targeted topics
on targeted topics and affinity audiences
True or False: You can use contextual targeting with videos.
Answer
True
False
True or False: Advertisers can set bids per ad format
Answer
True
False
What does average view frequency measure
Answer
All of the listed answers are incorrect
The average view rate for the ad
The average number of channel views
The average number of times people have viewed the ad

slide 6:

Using a variety of Google tools Jose was able to glean insight into jean
preferences for the area of Chicago in which his new store is opening. However
he has plans to expand nationally What Google tool could he use to get insight
into trends and popularity of products across the U.S.
Answer
Google Surveys
Google Shopping Insights
Google Correlate
Google Trends
Video campaigns can help advertisers optimize for:
Answer
conversions
impressions
views and engagements
clicks
Which targeting option allows you to re-engage with people who visited your site
by serving them ads containing the products they viewed on their visit
Answer
Dynamic remarketing
Topic targeting
Display remarketing
Similar audiences
What are best practices for creating a TrueView in-stream ad
Answer

slide 7:

Add a call-to-action CTA overlay
Deliver the most important message early in the video
Provide clear next steps so customers can take action
All of the listed answers are correct
The most effective way to control the number of times someone sees an ad is by:
Answer
Monitoring audience retention metrics with YouTube Analytics
Setting a frequency cap
Lowering bidding levels
Setting a lower cost-per-view CPV bid at the target group level
Yoko wants to re-engage prior customers whove visited her YouTube channel
but havent downloaded the shopping app. What can she identify to make a video
remarketing list
Answer
Ad impressions users who have downloaded the app
Ad impressions users who have subscribed to her companys video channel
Users who have subscribed to her companys video channel users who havent
downloaded the app
Ad impressions users who havent downloaded the app
Video advertising on YouTube lets you:
Answer
pay a single monthly fee
use pay-per-report analytics and pay a single monthly fee

slide 8:

use free video analytics
use pay-per-report analytics and pay for click-throughs only
True or False: IP address exclusion is not available for TrueView campaigns.
Answer
False
True
_________ ads can be created and managed through AdWords.
Answer
TV
Reserve-bought
TrueView
Masthead
Your agency wants to run an ad campaign that reaches audiences that are hard
to find on TV impacts customers with engaging formats and allows your team to
measure and optimize their campaigns in near real time. Where can you
advertise to accomplish all three of these objectives
Answer
Your local newspaper
YouTube
TV
Radio
Which ad rotation option cant be used for video campaigns
Answer
Optimize for clicks

slide 9:

Optimize for conversions
Optimize for views
Rotate evenly
On mobile alone what platform reaches more 18- to 49-year-olds than any
broadcast or cable TV network
Answer
Google+
Google Maps
Gmail
YouTube
TrueView in-stream ads can appear on:
Answer
the Google Play Store
YouTube watch pages
Google search results and YouTube watch pages
YouTube Mastheads
Jared would like to use video remarketing to re-engage his current YouTube
audience with a new product release. Whats the critical first step he needs to
take within AdWords to start a video remarketing campaign
Answer
Add the remarketing list to his campaign
Set the membership duration to Open to ensure he captures all users for an open
ended period of time even new ones
Link his current AdWords account to his existing YouTube channel

slide 10:

Select the viewer actions he wants to target for his list
The best way to reserve an ad is to:
Answer
Create a reservation campaign in AdWords
Contact a Google sales representative
Create a standard video campaign
Enter specifications on the "Reservation" tab
You can see average video-view duration metrics in:
Answer
the "Campaigns" tab in AdWords
reports in AdWords
Google Analytics
the "Audience retention" tab in YouTube Analytics
Video campaign up and running check Now hows it doing Holly has just a few
minutes to pull some data together on how her audience is responding to the
ads. In particular she wants to know how well her ads are resonating — whether
viewers are interacting with the ads they see. What metric should she investigate
in AdWords Reporting
Answer
Clickthrough rate CTR
View rate
Cost-per-view CPV
Viewthrough rate

slide 11:

Which of these remarketing lists can be used for a video campaign
Answer
All of the listed answers are correct
People who skipped the advertisers TrueView in-stream ads
People who watched certain videos on the advertisers YouTube channel
People who clicked the +1 button on the advertisers Google+ page
Which ad format gives viewers the choice of whether or not to watch your ad
and helps drive brand consideration
Answer
Mastheads
TrueView ads
Bumper ads
Google Preferred
What is Googles programmatic buying platform
Answer
Google Analytics
YouTube
DoubleClick Bid Manager
AdWords
Sebastien wants to get a good read on how his users are interacting with his
videos across different geographies of his target demographic. For example it
would be helpful to know what calls-to-action are driving higher clickthrough
rates. In which report of YouTube Analytics would he be able to access this kind
of data
Answer
Likes and dislikes report

slide 12:

Watch time report
Audience retention report
Engagement report
What benefit of advertising with TrueView best serves a new video advertiser
hoping to share his niche brand story with just the right audience
Answer
You can reach a targeted audience on YouTube and with partners across the Google
Display Network.
You can measure your sucess using the powerful video performance tools AdWords
Video Analytics and YouTube Analytics.
You can tell a personal brand story.
You can set up a video campaign in just a few minutes
Which devices can an advertiser target with a mobile video Masthead
Answer
Both mobile and tablet
Tablet only
Android only
Mobile only
A click on a companion banner:
Answer
All of the listed answers are correct
can direct to a YouTube channel

slide 13:

can direct to an external URL
counts as a view even if the person hasnt watched 30 seconds of the ad
If the primary goal for your video campaign is building awareness what are the
KPIs youd look at
Answer
Sales and purchase intent lift
Views impressions unique users awareness lift and ad recall lift
View-through rate watch time favorability lift consideration lift and brand interest
lift
Clicks calls and sign-ups
Call-to-action CTA overlays are compatible with:
Answer
TrueView video discovery ads only
TrueView in-stream ads only
any TrueView ad format
TrueView TrueView video discovery ads that are at least 30 seconds long
Video ads can run on:
Answer
YouTube and on video partner sites and on apps across the Display Network
YouTube and apps across the Search Network
Display Network only
YouTube only

slide 14:

_______ is used to measure video campaigns.
Answer
Cost-per-acquisition CPA bidding
Cost-per-view CPV bidding
Cost-per-click CPC bidding
Cost-per-thousand-impressions CPM bidding
Which targeting methods can be used with TrueView ads
Answer
Topics
All of the listed answers are correct
Affinity and in-market audiences
Remarketing
To run a TrueView video ad the video must be uploaded to:
Answer
YouTube with the privacy settings changed to "Public" or "Unlisted"
YouTube with the privacy settings changed to "Private"
any video hosting site
an advertisers website
________ targeting lets advertisers place ads on specific websites YouTube
videos and YouTube Partner channels with TrueView ads.
Answer
Placement
Contextual

slide 15:

Interest
Topic
In his TrueView discovery ad Amir wants to invite people to click to watch his
YouTube video about a DIY home improvement project. What call to action
language gives learners a reason to take action
Answer
Learn how to build a table
Start now
Click here
Download this
Which should you consider when evaluating the performance of an advertiser’s
TrueView campaign for brand awareness
Answer
Clickthrough rate CTR and cost-per-click CPC
The targeting options that were used
View rate and cost-per-click CPC
View rate cost-per-view CPV and follow-on views
Mavi wants to do a collaboration with a YouTube star in which she includes her
brands message in the creators video. What type of collaboration does this
describe
Answer
A one-off video in which the brand is highlighted
An integrated approach in which the brand collaborates with multiple creators to
weave in the brand story
A series of brand videos in which the creator is mentioned throughout

slide 16:

A creator video in which the brands message is integrated or shared via a "shout out"
What is a key difference between reservation buying and auction buying
Answer
Reservation buying means pre-packaged lineups while auction buying is for
individual impressions.
Reservation buying includes hard-to-sell inventory while auction buying does not.
Reservation buying is done manually while auction buying is done through a Google
representative.
Reservation buying is done programmatically while auction buying is done
manually.
How can an advertiser set up AdWords conversion tracking for a TrueView in-
stream ad campaign
Answer
By creating an AdWords conversion tracking code
By using YouTube Analytics
By using Google Analytics
You cant measure conversions with the in-stream format
True or False: Video ads may appear in videos marked “Private” on YouTube.
Answer
False
True
Video remarketing is a way to optimize:
Answer

slide 17:

bidding strategies
video campaigns
conversions
cost-per-view CPV bidding strategies
Maria wants to make sure and share her video ads when her target audience is
most likely to view them When setting up her TrueView Standard video
campaign in AdWords what setting allows her to adjust these parameters
Answer
Budget
Mobile and Tablet options
Bidding
Scheduling and Delivery
People are added to an advertisers video remarketing list when they:
Answer
watch comment on like or share the advertisers YouTube video
sign in to YouTube
watch comment on like or share a competitor’s YouTube video
click a text ad in Google search results
The standard companion banner size for TrueView in-stream ads on YouTube is:
Answer
300x80
300x60
300x250

slide 18:

300x600
A TrueView video discovery ad needs to be:
Answer
about 2 minutes
There isnt a time limit
less than 30 seconds
more than 30 seconds
Video ads can appear on:
Answer
Specific YouTube videos
All of the listed answers are correct
Specific YouTube channels
Websites on the Display Network
Whats the maximum length a TrueView video ad can be
Answer
1 minute 30 seconds
7 minutes
There isnt a time limit
30 seconds
What does digital media offer that TV advertising does not
Answer
Real-time optimization

slide 19:

Reach
Upfront deals
Demographic targeting
Where would a call-to-action CTA overlay show
Answer
On TrueView video discovery ads
On embedded videos
All of the listed answers are correct
On videos on your channel
What is the Google Network
Answer
A network of hardware devices including chromebooks and android phones where
your AdWords ad can appear.
The term that embodies all of the places where your AdWords ad can appear.
A network of partner websites that will show your AdWords ad.
The collective term for Googles professional support staff that can answer your
AdWords questions 24/7.
In looking at her performance data Mia recognizes her video ads arent driving
traffic to her website as well as she had hoped. In particular the clickthrough
rates CTR are low. What could she do to increase the CTR over time
Answer
Rotate two or three different video ads
Shorten the video ads duration
Add a call-to-action CTA overlay

slide 20:

Fine tune her target audience
John launched a new line of mens shoes on his fashion website and he wants to
build awareness about the launch. Which targeting option should he use
Answer
Demographic targeting
Gmail ads
Similar audiences
In-market audiences
Which is the best tip for optimizing a TrueView video for viewer engagement
Answer
Look at engagement rate for targeting and focus on the methods with the highest
view through rate
Add exclusions to the campaign
Increase each target groups bid by 100
Run both an in-stream and a video discovery version of the ad
_________ are optional clickable thumbnail images that accompanies TrueView
in-Stream ad.
Answer
Companion Mastheads
Companion banners
TrueView video discovery ads
YouTube Mastheads

slide 21:

True or False: Advertisers have to implement a code to use the remarketing
feature on a video campaign.
Answer
True
False
True or False: With TrueView in-stream video ads the advertiser pays when
someone hovers their cursor over the ad for 5 seconds.
Answer
True
False
Which can an advertiser include in a TrueView video ad to increase interactivity
Answer
A card
A scrolling banner
An animated GIF
A blinking border
Tom has his sights set on this TrueView in-stream ad launching his new food
truck company app. What creative element encourages his customers to interact
with the ad and actually take action
Answer
A direct call-to-action CTA
Background music
His companys brand name
His company logo
TrueView video discovery ads run on:

slide 22:

Answer
YouTube videos and YouTube search pages
The Search Network and the Display Network
The Display Network
The YouTube Network
Your agency is looking to run a video campaign that has flexible pricing real-time
optimization and an ad format that allows users to opt out of watching. Where
can you implement this campaign
Answer
DoubleClick Bid Manager only
YouTube
AdWords only
AdWords and DoubleClick Bid Manager
You want to plan YouTube media in terms of reach and frequency talk in terms
of GRPs and cost per points. What Google measurement solution will you use
Answer
Sales Lift
Google Consumer Surveys
Googles reach solutions
Brand Lift
TrueView video discovery ads can run on:
Answer
YouTube only
YouTube and the Display Network
The Display Network only

slide 23:

The Search Network and the Display Network
True or False: To get full access to YouTube Analytics you need to link your
AdWords and YouTube accounts.
Answer
True
False
Which is a best practice for a successful TrueView in-stream ad
Answer
• Include a strong call-to-action so the viewer knows what to do
• Use at least 3 types of targeting to find out which performs best
• All of the listed answers are correct
Your manager wants to know how Google can help your brand get in front of
mobile users. What might you say
Answer
• Mobile is a behavior and not a technology. The Google Network has massive
reach and enables brands to easily tap into these behaviors in real time.
• TV is the way to go. On mobile alone TV reaches more 18- to 49-year-olds than
YouTube.
• Google doesnt have the mobile ad formats across search display and video to
persuade our customers.
• Google does not provide cross-device targeting at this time.
What tool measures brand metrics along the marketing funnel like brand
consideration or purchase intent
Answer
• Google Brand Lift
• Video Performance Data

slide 24:

• YouTube Analytics
• AdWords Reporting
An advertiser can use a remarketing tag to target people who’ve:
Answer
• posted videos on YouTube that mention her products
• searched on YouTube for videos about products like hers
• subscribed to or unsubscribed from her YouTube channel
• set up multiple YouTube accounts
In setting up her latest video campaign on YouTube Susan is faced with the
Video targeting tab and a myriad of audience settings. What strategy should she
adopt to optimize her campaigns view rates
Answer
• Use what you know — adjust the settings to mimic those used for a prior
successful video campaign.
• Take it easy — to start simply go with the default targeting settings while getting
used to running an AdWords video campaign.
• Start broad — adjust the settings to reach a wide audience test and then refine
the settings based on the performance data.
• Maximize for success — take advantage of each setting to narrow things down
based on the insights youve uncovered on your ideal audience.
How can an advertiser calculate the view rate of a video campaign
Answer
• By dividing the number of views by the number of impressions
• By dividing the number of clicks by the number of views

slide 25:

• By looking at the percentage of viewers who watched the video until the last
quartile
• By dividing the number of impressions by the number of clicks
Where on YouTube can TrueView video discovery ads run
Answer
• YouTube videos and Google search results
• YouTube homepage YouTube search results and watch pages
• Google TV Google search results and the Display Network
• YouTube watch pages and Masthead ads and Google search results
Before finalizing the target audience for his next campaign Sacha would like to
find out more about what his potential audience especially what they think about
his product. What Google tool could he use to gain this insight quickly
Answer
• Google Trends
• Google Surveys
• Google Correlate
• Google Shopping Insights
An advertiser wants to know the minimum amount of money that she must spend
on an AdWords campaign. What should you tell her
Answer
• 2
• There is no minimum
• 100.00
• 5

slide 26:

A tech-savvy musician Josef wants to create his first video ad and he has
budget to do so Although hes a bit concerned about the actual filmmaking part
he is excited to make this ad himself using YouTubes Director app. Which app
feature best supports his need
Answer
• It offers 100+ ready-to-go video templates designed for a variety of businesses
including his.
• It helps connect him with local filmmakers for hire.
• Its mobile-friendly so he can easily create his video footage on the go.
• The app is available at no cost to him or any businesses — big or small.
What are the three components in the YouTube ecosystem
Answer
• Creators agencies and publishers
• Fans publishers and producers
• Brands publishers and advertisers
• Fans creators and advertisers
If your client wants a specific reach for a specific price on YouTube you should
use:
Answer
• reservation buying
• affinity audiences
• placement targeting
• TrueView video ads
What’s the view rate of an AdWords campaign that shows 10000 impressions
900 views and 300 clicks

slide 27:

Answer
• 0.11
• 0.02
• 0.09
• 0.2
True or False: More than one YouTube account can be linked to an AdWords
account.
Answer
• False
• True
The initial remarketing list size for video campaigns includes users from the past:
Answer
• 30 days
• 15 days
• 540 days
• You cant include visitors from past days
What can you use to connect with people based on their purchase intent
Answer
• Customer Match
• Googles in-market audiences
• Similar audiences
• Custom affinity audiences
A huge fan of both in-stream and discovery ads what advice would you share
with Andreas who would like to set up his video campaign in AdWords

slide 28:

Answer
• Create one ad group for in-stream ads and one for video discovery ads
• Select the video links in the video component Properties panel to add a video to
an ad group
• Create one ad group for both in-stream and video discovery ads
• Import videos for both in-stream and discovery ads using the import video group
feature
How can you launch Google Preferred and/or Mastheads ads
Answer
• In AdWords
• Through a Google representative
• With Brand Lift
• In YouTube
Whats the first step when determining the right video solution for your
campaign
Answer
• Optimize your campaign
• Find the KPIs that measure your goal
• Choose the video solution that drives that goal
• Determine your campaign goals
TrueView video campaigns can include:
Answer
• videos uploaded directly to YouTube
• text
• images
• other video formats

slide 29:

TrueView in-stream ads and video discovery ads appear respectively:
Answer
• before videos and as clickable thumbnails
• to the left and right of videos
• as clickable thumbnails and before videos
• at the top and bottom of videos
With YouTube Analytics you can track metrics on:
Answer
• cost per channel visit
• YouTube session length
• playback locations
• TrueView ad skip rates
Matias is thrilled about including video remarketing in his latest campaign
strategy to bolster pre-holiday sales of his companys new toy release. He is
eager to re-engage with his prior customers who are exploring his YouTube
content. What benefit of video remarketing meets his need
Answer
• It allows for reaching a very broad audience — a scope that includes YouTube
as well as Googles Search and Display Network.
• Its cost-efficient by remarketing to customers based on past behaviors that may
offer a higher return on investment.
• It can be set up in AdWords in a few steps.
• It offers the opportunity to target specific customers and create personalized
messaging to his audience that has shown interest for similar toys on his
YouTube channel.

slide 30:

A running shoe company wants to reach "avid marathon runners" instead of just
"sports fans." Which targeting method should this advertiser use
Answer
• Demographic targeting
• Affinity Audiences
• Custom Affinity Audiences
• Managed Placements
Which can’t be added to a TrueView video
Answer
• A call-to-action overlay
• A companion banner
• A mobile app promo
• A ticker tape
Why is average view frequency important to measure
Answer
• It shows you how engaged people are with the ad
• It lets you continually track conversions
• It tells you how many people are viewing the ad
• It shows how often the average person sees or interacts with the ad
What’s needed for an advertiser to set up a video ad campaign
Answer
• A conversion rate of at least 5 on the Search Network
• A budget for creating professional video ads

slide 31:

• A base AdWords budget in addition to pay-per-click costs
• A YouTube video
In which TrueView formats can an advertiser use a companion banner
Answer
• In-stream
• All of the listed answers are incorrect
• Video discovery
• In-stream and video discovery
Cards are a great way to increase engagement with your video ad or brand.
Where do you create cards
Answer
• Google Preferred
• AdWords
• Bumper ads
• YouTube
Whats an example of a managed placement for a TrueView in-stream ad
Answer
• All of the listed answers are correct
• A specific YouTube video
• A YouTube channel
• A website on the Display Network
Which of these formats can be booked cross-screen mobile and desktop
Answer
• Video Mastheads
• Rich Media Layouts Mastheads

slide 32:

• Video Media Layout Mastheads
• Rich Media Custom Mastheads
You work for an advertiser or agency with an upfront deal. What is the best way
to reserve Google Preferred inventory
Answer
• Through a third-party provider
• YouTube
• Through a Google representative
• AdWords
How are rich media ads different from other ad formats
Answer
• They are displayed on the Search Network
• They are a type of text ad
• They are static image ads
• They are ads with animation or other types of motion
An advertiser can:
Answer
• optimize remarketing by raising bids on topics or channels that generate the
greatest ad response
• target viewers who are watching competitors’ ads on YouTube
• combine an AdWords remarketing list with a Masthead ad unit
• remarket video ads from the Search Network on the Display Network
What does linking an AdWords account to a YouTube account let an advertiser
do

slide 34:

An advertiser is charged for viewing a TrueView video discovery ad when
someone:
Answer
• shares the ad
• watches the entire ad
• watches a TrueView in-stream ad after watching a TrueView video discovery ad
• clicks and views the first frame of the ad
An advertiser wants to know if Shopping ads will appear on YouTube. What
should you tell her
Answer
• Shopping Ads can only appear on retail websites
• Shopping ads can appear on Google Search partner websites like YouTube
• Shopping ads can only show on pre-roll video ads on YouTube
• Shopping Ads can only appear on Google.com
These people are redefining what it means to be a celebrity by being
approachable conversational and authentic to millions of dedicated followers.
They can activate millions of fans with a click of the "publish" button — and some
are sharing the spotlight with brands.
Answer
• Creators
• Brands
• Fans
• Networks
With a Masthead ad an advertiser can reserve:
Answer
• The YouTube homepage

slide 35:

• Specific videos
• Specific channels
• YouTube search pages
What are the targeting options for Mastheads
Answer
• Topics and remarketing
• Affinity remarketing and topics
• Affinity and remarketing
• Visitors to the YouTube homepage in a targeted country
A TrueView in-stream ad view is counted when a viewer:
Answer
• Clicks on the ad
• All of the above
• watches the entire ad
• watches the ad for 30 seconds
If someone clicks a TrueView video discovery ad thumbnail where do they land
Answer
• The ads destination URL
• The video on the YouTube watch page or advertiser’s channel
• The advertisers website
• The advertisers YouTube Masthead
A viewer can skip watching a TrueView in-stream ad after:
Answer
• 5 seconds

slide 36:

• 10 seconds
• 7 seconds
• 2 seconds
True or False: YouTube remarketing lists can be used with standard text and
display ads.
Answer
• False
• True
Whats the difference between cost-per-click CPC bidding and cost-per-view
CPV bidding
Answer
• The advertiser pays for an impression with CPC bidding and pays when
someone watches at least 5 seconds of the ad with CPV bidding
• The advertiser pays for a click on an ad with CPC bidding and pays when
someone engages with the content — for example by clicking clicking a call to
action or watching the first 30 seconds of the ad — with CPV bidding
• The advertiser pays for a click on her YouTube channel with CPC bidding and
pays for a conversion with CPV bidding
• The advertiser pays for a click that brings someone to her website with CPC
bidding and pays when theres an impression with CPV bidding