SunTrust Taps Gary Sinise to Narrate Super Bowl Spot

In its 30-second Super Bowl debut, SunTrust Banks asks consumers to hold their breath as a clock ticks in the background. With a voice-over from actor Gary Sinise, the spot compares the drowning effect of holding one's breath to the anxiety-provoking strain of financial stress and urges viewers to visit its website onUp.com for tools and tips. The spot features a variety of images including people dancing, a woman before her wedding and a newborn baby. The underlying message: financial concerns can be everywhere.

"Financial stress is prevalent, affecting the health and happiness of people across the nation," said SunTrust Chairman and CEO William H. Rogers, Jr., in a statement. "It's time to raise awareness of this significant concern." The Super Bowl spot is part of a campaign that will continue through February.

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Adrianne Pasquarelli

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.