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Are major chains diminishing the quality of 2D presentations by leaving 3D lenses on their projectors?

The online publication CinemaSpy, along with a considerable number of other online sources, is reporting that a number of major cinema chains are allowing inferior 2D presentations to occur regularly by not removing the 3D lenses from their projectors. Leaving the 3D lenses on the Sony digital projectors used by many of major exhibitors results in considerably dimmer image. When asked for comment, the chain spokepeople appear to offer ambiguous replies. The story that appeared in CinemaSpy can be read here and another story on the topic can be read at CinemaBlend.

It’s more a tech issue than a money issue, but it’s even more a time issue and a laziness issue. It takes an hour to an hour and a half to properly swap out the 3D lens for the 2D lens and to recalibrate the machine. Without knowing too much about the layouts of the theatres or what kind of seating or projection system each auditorium has, it’s still not that hard to ensure one is offering the best presentation in each auditorium every day.