Rebecca is a Social Media Account Manager at News Xtend, with a Masters of Journalism. She enjoys learning more about SMBs and trying to keep up with the latest news in Digital Marketing. When she's not writing and reading, you'll find her cuddling her cats, or looking for the closest sweet treat.

Determined to find their perfect customers, Arden Homes made a wise move and contacted News Xtend to get started with digital marketing. They were quickly paired with News Xtend local expert, Cliff Wong, Sales Manager of Real Estate, who worked with them to develop a strategy that would work for their unique needs.

My job is to help my client identify their most valuable customers as well as to understand their path to purchase journey. Behind the scenes, we have a whole team of experts helping our client in terms of looking into research insights to form the strategy for the campaign, creative services, implementations and executions…” explains Cliff.

Now Arden Homes have an established digital marketing strategy, which generates around 200 leads for the builders each month. Aside from the sheer number of leads, Alysha is also pleased with the level of detail that digital provides.

“Having the ability to track where your customers are coming from is really powerful. With digital, from the click of a button, we’re able to see and test what’s working and what could improve in conversion of leads,” she says.

Unlike more traditional advertising methods, digital can give detailed insights into why ads have been successful, where and with whom. When every dollar counts, insights like this let SMBs spend more wisely to build strong strategies over time.

“…for a small to medium-size business, digital is a really cost-effective form of advertising,” says Alysha.

Another reason that digital marketing works so well, is that it reaches people where they spend time – the internet. “You have to be where they actually go,” explains Cliff.

And whether your customers are reading the news, on social media, searching Google or scrolling their favourite website, digital marketing lets you place your business there with them.

It’s been a win for Arden Homes, as Alysha reports.

“For us it’s really important to have a strong digital strategy in place…Digital has proven to be really successful for our business…”

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Looking for more leading advice from the digital marketing experts at News Xtend? Find out more at www.newsxtend.com.au or call 1300 935 848.