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Website Analytics

Understanding how users are navigating your website, where they are coming from and how long they are sticking around to read your content are all important to your online success. Our website analytics tips will help you find the best analytical tools and learn how to use them to improve your online presence.

Bounce rate is one of those metrics we always see people talking about in various forums and groups and every time we hear people be so upset because their bounce rates are so high - it makes us cringe. So we decided to make all you worry warts feel better with a post that will explain why Google Analytics is giving you a false bounce rate metric and how you can work around it.
So, What Is Bounce Rate?
Bounce rate is when a user comes to a page on your website - then leaves your website from ... READ FULL ARTICLE

Although geared towards non-profits, this post can be helpful to any website owner.
We have said it before and we will say it again - if you are not using some type of analytics tracker on your nonprofit website, you are doing your organization a huge disservice! Now more than ever, understanding your visitors and supporters is key to delivering content that will engage them and help them take action that you want them to take.
We have written simple guides for nonprofits that include ... READ FULL ARTICLE

Rankbrain - it is one of the most misunderstood parts of Google's search algorithm, so we wanted to write an easy to understand guide to help you better understand how it works and what you need to ensure you are included!
What Is RankBrain?
The official definition "RankBrain is an artificial intelligence (AI) component of Google's Hummingbird search algorithm. RanBrain uses machine learning to filter results and improve the way web pages are positioned in the search engine results pages ... READ FULL ARTICLE

What Keywords Do I Rank For?
This is such a broad question with so many variables! Our SEO clients always seem to want to know where they rank and what keywords they rank for - and while we do try to discourage them from focusing on keyword rank, we do understand the desire to have this data.
While there are tools that will give you this data - they are typically too pricey for most website owners. We typically utilize Ahrefs.com and SEMrush to grab this information for our clients, but ... READ FULL ARTICLE

OK, now this is one of the most awesome things we have seen recently! While reviewing some Google analytics data - we noticed a new tab in our reports. We had heard about this a while back, but since we did not have access to it we never really gave it another though. But it seems to be either rolling out on a larger scale or maybe fully released.
As per Google, the user reporting feature is defined as follows:
User Explorer Reporting: A new set of reports in Google Analytics lets you ... READ FULL ARTICLE

OK - we know how it goes. You started your website years ago, and now you are looking back and cringing at what you are seeing. Did I really write that? Those spelling errors cannot be mine! Wait, those are not even sentences! YIKES! So you scramble to delete it all before someone actually sees it now that you have grown - but WAIT.
This post is relevant to bloggers, B-to-B websites as well as B-to-C websites.
How you delete your old content --- or not delete that content can affect your ... READ FULL ARTICLE

We here at 2 Dogs Media live and die by analytics with our websites and for our client websites. One thing we have learned is that most clients and website owners are not using it in a way that will help them better understand their website and help them improve their conversions and website goals.
This webinar is specifically focused on Analytics beginners and will help you learn the following:
Installing analytics (if attendees already have it installed we will skip this!)
Setting up ... READ FULL ARTICLE

What are Google Analytics Goals
Great question! Goals in Google Analytics can help you see critical information about actions people are taking on your website.
You can see how many people have:
joined a mailing list
submitted a form
joined as a volunteer
registered for an event
...and so much more
Planning
Google Analytics offers a maximum of 20 goals per view in your account, so it is critical that you think carefully about what goals are most important for your group to ... READ FULL ARTICLE

Obtaining a Google Analytics account and installing it in your website is not as complicated as it seems! There are also other alternatives to Google Analytics - and much of the information below can be used to install those as well.
Below is a simple tutorial written just for beginners on how to set-up and install Google Analytics on your websites.
CREATE ANALYTICS LOGIN OR SIGN IN
Go to https://www.google.com/analytics/
In the upper right you will see a dropdown labeled Sign In from ... READ FULL ARTICLE

Google Analytics is the standard for learning about the metrics and data that your website is producing and is the most popular option - but there are so many other options to be considered when you are trying to improve your web presence.
Here we will list some of the other options for you to consider with some general information about each.
Google Analytics
COST: Free
TYPE: Hosted
PROS: Free and immense amount of available features for dissecting and analyzing data, conversions, ... READ FULL ARTICLE

Your nonprofit website is critical in helping you achieve your goals - but without proper analysis and data, there is no way you can know how to properly market, target and modify your website to meet those goals.
TYPICAL NONPROFIT WEBSITE GOALS
A typical non-profit website will want to achieve the following:
Educate -- let people know at a glance what your nonprofit does - then allow them to click a link to learn more about the mission. When you properly educate your visitor - we hope ... READ FULL ARTICLE

Any time we do a redesign or development project our ultimate goal is to improve a variety of measurable goals for our clients. Every client has different needs in this respect and some are much more in depth than others - where we may track conversions on call to actions, traffic improvements and custom data.
But even for our smaller clients we like to be sure that what we have done was worth the investment for them, so we will take a peak at analytics post launch to make sure they are a ... READ FULL ARTICLE