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Gaming studio Arkadium has released its latest research findings regarding the behavior of social game purchases on Facebook. Its latest infographic rounds up all of the data and details the who, what, when, where, and why as it relates to players spending money on microtransactions.

“[Our] research uncovered some interesting data,” an Arkadium representative wrote in an email to GamesBeat, “that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.”

Highlights of the research include:

44% purchase to gain an edge

46% of purchasers buy game upgrades

51% purchase to decorate and personalize

79% spend in two or fewer games per month

69% are purchasing in simulation or building games

52% typically stay in the $0-$5 range for in-game purchases

67% of buyers wait more than a week before they are convinced to purchase in a Facebook game

49% of buyers report they are still playing all of the games in which they have purchased after six months