Mark Rogers, equity client relationship director at UBS, whose son died of a brain tumour, aged 13, is getting on his bike for charity.

Determined that some good will come of his son Adam’s death, Mark and his wife Fiona have set up the Adam Rogers Trust (ART) to fund a new paediatric cancer care support unit at Addenbrooke’s hospital in Cambridge. The hospital has committed to fund the running costs after the initial three years.

The focal point for ART’s £800,000 (€1m) fundraising target is a 60-mile cycle from UBS’s offices at Finsbury Avenue in the City of London to Addenbrooke’s on Sunday May 18. Supporting Mark under the trust’s motto of “raising expectations, raising smiles” are 150 UBS employees and friends of the Rogers family.

The day takes in a charity cricket match at Clavering, Essex and refreshment pit-stops en route and ends with Adam’s schoolfriends delivering a cheque for £400,000 to Mary Archer on behalf of the Addenbrooke’s Charitable Trust.