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TikTok Launched the Small Gestures Feature with Shareable Branded Deals

TikTok recently launched a new feature, named Small Gestures, which was created along with several brand partners. The new Small Gestures feature allows users to send a maximum of the three gifts to friends or family. The feature is located on the Discover page, where it can be selected on a purple banner. After users have located the feature, they can select different offers from major brand partners, including Adobe, DoorDash, Pandora, and more. Offers include price breaks, free trials, and more.

The video platform released a statement about the new feature, "By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most."

Overall, the Small Gestures feature is a good way to engage users on the platform through enticing promotions that will incentivize sharing with friends on the app.