eMarketing isn't something new for businesses to consider anymore. In fact, it's quite the opposite... having been going on for years and seemingly has no end in sight. Yet, far too many business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don't care. The reality is, however, customers do care and in order to be relevant in today's crowded marketplace, being online is a must.

Our eMarketing approach takes the concept of promoting goods and services into a new dimension. We leverage ARTIFICIAL INTELLIGENCE (A.I)to get the message to the right “profile” at right time. This level of targeting opens a new world of possibilities.

ARTIFICIAL INTELLIGENCE for eMarketing

First, lets define A.I. as machine intelligence. You may have seen A.I. robots interacting and responding to unpredictable questions. They listen, process the question and provide answers with the best outcome based on intelligent algorithms. This concept is not new, in fact is what has been driving computers since the 1950s. Now days, eMarketing utilize, the latest platforms for data gathering and process this data real time to provide the best options to “profiles”.

 Understanding the BENEFITS of A.I.

People are spending more time on the internet. New generations are living and breathing technology, while older generations are now up to speed with technology. These profiles (Young and old) are constantly creating data points (References). Every click, creates a pattern, every pattern is processed, segmented and stored for each profile.

A.I. which is composed of highly advanced algorithm takes this information, goes out and seek what information is relevant to each profile to present it to them, even without them knowing. OPIX uses a range of A.I. alternatives including proprietary methods. We leverage A.I. engines from social platforms to fine tune advertising campaigns. We complement our offering with strategic A.I. partners to address specific needs as we don’t pretend to know it all.

Understanding Artficial Intelligence and its benefits

Using predictive analytics for targeting profiles using A.I.

eMarketing Services

Search Engine Marketing

Search Engine Marketing (SEM) Involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) either through organic, or paid advertising.

Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide different social actions.

Email Marketing

Involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.