Monday, January 13, 2014

Art Supplies for All Ages

Short of a number of colored pencils (and poor color registration), this 1933 box of Eagle brand pencils has survived reasonably well for its age of eighty years. Every time I pull it off the shelf I have to open and close it repeatedly, as I marvel at the clever package design. The box unfolds into a self-standing easel, simply by pushing down on the top half of the carton gently. At the same time the boy on the front of box is transformed from one balancing on a board and a ball, to one just kneeling on a board, while another plays leapfrog over his shoulders. This package is a great example of a successful product design which enhances the user's experience. Presented with a problem to make a self-standing easel, the designer also chose to mechanically transform the boys into a leap-frog game in order to create a value-added element of surprise. Clearly, this pencil set is for children aged 6 to 96.

This simple die-cut box of Bri-tone Jumbo Crayons also illustrates a sort of visual pun. Not only can the consumer see what they are purchasing, but the product is integral to the package design. I've seen similar designs with white chalk used for teeth, and it delights me every time. ::Source: Christian Monotone

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About Me

LETTEROLOGY
Letǝrälǝjē | noun
1. The study of characters and symbols of an alphabet representing one or more sounds used in speech.
2. written, typed or printed communication in the form of a document, a book, or manuscript.
3. literature: the world of letters
4. printing a style of letters, text or marks on paper or other substrate.
5. ephemera containing printed text and decorations
6. the intersection of typography, books and design