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Posts Tagged ‘Strategy’

Many readers of this post are preparing for International Quilt Market, the annual trade show of the quilting and soft craft industries. You may be preparing for a retail show, an outdoor fair, a conference, or other trade show. You may be preparing to host, present at, or attend an event.

I have talked with several of my clients preparing for the shows about their challenges, and the topic came up on on a recent monthly ICAP Members’ Studio group coaching call. It seems a lot of people are in a frenzy about what needs to get done.

I believe it comes down to being clear about your intentions for the show. I went to my first quilt industry trade show in 1994. I’ve learned quite a lot over the years about how to get the most from the show. Much of it is being intentional about what I want to have happen while I’m there.