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Behavior Design with BJ Fogg

Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has over a million views. BJ’s new book is forthcoming and will be published in over 15 languages: Tiny Habits: The Small Changes that Change Everything.

In this episode, BJ shares how we can use behavior design strategies to develop beneficial habits and create positive change. Listen in to learn the major factors that drive our behavior, hacks for changing habits, and the key thing innovators need to understand about what makes people do the things they do.