IBM Report Shows How to Use Technology to Create Better Online and In-Store Customer Experiences

Providing an enjoyable experience for consumers is necessary for businesses of all type.

Whether it’s by having knowledgeable sales staff or an easy to navigate website, businesses that change their tactics to match customer expectations will outperform their competitors.

As a leading brand behind home and business computers, IBM is a great place to look for advice on creating better customer experiences.
IBM recently released a study with advice for online and in-store businesses for making their customers happy.

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The researcher note that “consumers are demanding the excitement and personal engagement they get on-line when they shop in stores.”