Consequently, a business or institution of any kind—whether in government, healthcare, academia or any other area of human endeavor—needs to think about innovation as a principle, a pervasive set of behaviors and skills that underlies every aspect of its operations, its strategy and its relationships. In historically dynamic times like these—the inflection points of really big shifts from one era to another—simply innovating aspects of an organization in one or two areas will not be sufficient. The winners—not just of the current competitive battles, but those who aspire to shape the future of commerce and society—need to reimagine and reinvent a lot more than products, services or even processes. They need to rethink basic business models, management systems, organizational relationships and broader policies.