He says he graduated from J-school and nobody wanted to give him a job, so he started blogging “to raise my own profile, an interactive resume.” Then the site, which covers the business behind online media (and which we read religiously), took off.

His advice for J-students: “Try to get some experience in editing. Because editing is one of the first functions to go. If you edit each other’s stories, you’ll get some experience in that.”

Warning: The sound quality is iffy, so you’ll need some patience for this hour-long clip. (We skipped the first five minutes of intro for you, to save you some precious time. You’re welcome.)