Jurors from across the travel industry have pored through close to 100 entries in the inaugural Mumbrella Travel Marketing Awards with Tourism Australia, Qantas and Cummins & Partners among the most shortlisted companies.

The finalists have today been revealed across the nine categories, with the awards recognising the best of travel marketing.

Tourism Australia and Tourism Western Australia have both been shortlisted for Marketing Team of the Year, along with Air New Zealand, APT, Visit Ballarat and The Travel Corporation’s Insight Vacations.

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Travel Ad Campaign of the Year meanwhile will be selected from BWM Dentsu for Qantas’ Why We Fly, Cummins & Partners for Tourism Western Australia’s Just Another Day in WA, JimJam for Tourism Tasmania’s StoriesTold from the Inside Out, and True for Air New Zealand’s A Better Way to Fly.

Tourism WA’s campaign is also shortlisted for Social Idea of the Year, PR Idea of the Year, Best Media Strategy and Best Use of Native or Content Marketing.

Qantas campaigns have been nominated for Social Idea of the Year and PR Idea of the Year, while Weber Shandwick has also been shortlisted for Social Idea of the Year and Best Use of Native or Content Marketing.

Expedia and Contiki are up against Tourism Australia for Best Influencer Campaign with Get Lost, The Core Agency, NSW Parks and Wildlife Service and content agency Medium Rare in a four-way fight for Best Website.

The full shortlist:

Social Idea of the Year

Cover-More Group for Cover-More Travel Insurance – The Hero Story

Cummins&Partners for Tourism Western Australia – Just Another Day in WA

Host for Air New Zealand – Summer Wonderland

Qantas with The Monkeys – Qantas Out of Office Travelogue

Qantas – Gaynetto

Weber Shandwick for ACCOR HOTELS – ibis PLAY

PR Idea of the Year

Cummins&Partners for Tourism Western Australia – Just Another Day in WA

Frank PR for Travel Insurance Direct – Homesickness Hotline

Junkee Media & Klick Communications for Contiki – Virtually Unlimited

Klick Communications for Gold Coast Tourism – #SeeChange

Tourism Australia with The Cru for Noma Australia

Qantas with The Monkeys – Qantas Out of Office Travelogue

Best Media Strategy

Cummins&Partners for Tourism Western Australia- Just Another Day in WA

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