What is ailing online retail in India? It is everywhere! In offices. At coffee shops. At restaurants. At fast food joints. At family reunions. At school reunions. The buzz word… Startup! If one were to go by research reports, India is ranked right up there, among the top, in the number of startups that have suddenly […]

Social Media Optimization and Management services provided by many Digital Agencies in India, is a joke! The Social Media scenario, is something which is constantly evolving, with norms that were relevant yesterday, becoming redundant today. Every day, newer social media platforms are being launched, promoted and accepted among the netizens across the globe. And while […]

Today, it is common practice for managers to get involved in nitty-gritty details of a campaign, project, event or activation. The justification usually is that you don’t trust the agency to take the job as seriously as you do. However, in my opinion this is a criminal waste of time and energy. If you cannot […]

Price? Quality? Experience? What should define your decision in selecting an event management agency? Today, most professionals need to work closely with event managers as part of their jobs. Whether it is for a product launch, sales conference, dealer meet or an internal conference, choosing the correct partner to execute on your behalf, is half […]

Big Data can be used effectively in Consumer Research As technology moves forward in leaps and bounds, the latest and most underreported breakthrough is big data. What big data has the ability to do, is to track and profile users through their browsing habits, across platforms and service providers. While how much of this information […]

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Ticking away the moments that make up a dull day
You fritter and waste the hours in an offhand way.
Kicking around on a piece of ground in your home town
Waiting for someone or something to show you the way.