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KirbyTue, 13 Mar 2018 00:00:00 +0000GO BIG: Mickey Thompson’s 31-Inch ET Street S/S is One of the World’s Largest Drag Radial Tireshttp://mickeythompsontires.com/news/inch-et-street-ss
news/inch-et-street-ssTue, 13 Mar 2018 00:00:00 +0000Mickey Thompson’s ET Street S/S defined the drag radial tire, and with the release of four new fitments built for late model, high-horsepower muscle cars, Pro Street racers can now go even bigger and bolder from the street to the strip.

Built for powerful Pro Street applications that demand improved traction and the ride and handling of a radial, the ET Street S/S is now available in new P285/30R20, 29X15.00R15LT, 29X18.00R15LT and 31X18.00R15LT sizes.

Mickey Thompson is well-regarded as the innovator of drag radial race tires, and the new 31-inch ET Street S/S is one of the world’s largest.

“The ET Street S/S is an incredible street performance tire that’s also ready for the drag strip on the weekend,” said Ken Warner, Vice President of Marketing for Mickey Thompson. “Featuring Mickey Thompson’s race-proven R2 compound, the radial handles confidently on the street and really performs at the track.”

The skinny front tire solution for today's heavy muscle cars, the Sportsman S/R front radial is now available in a 28X6.00R18LT size that carries up to 1,650 pounds per tire at 95 psi. Rated at load range F and approved for 4- to 5-inch-wide wheels, the tire pairs well with Mickey Thompson's ET Street S/S & ET Street R (radial) rear tire lines for a top street performance combination.

Particularly suited for modern high-performance street cars, the Sportsman S/R radial also offers decreased weight for easier launches and quicker ETs at the track.

"Featuring a unique flamed tread pattern while providing a classic skinny tire appearance, the Sportsman S/R radial is a must-have for hot rodders and racers alike," said Ken Warner, Vice President of Mickey Thompson.

]]>Team Mickey Thompson poised for podiums as 2018 LOORRS season nearshttp://mickeythompsontires.com/news/team-mickey-thompson-poised-for-podiums-as-2018-loorrs-season-nears
news/team-mickey-thompson-poised-for-podiums-as-2018-loorrs-season-nearsFri, 09 Mar 2018 00:00:00 +0000STOW, OH - March 9, 2018 - Mickey Thompson Tires & Wheels is set for a new season of Lucas Oil Off Road Racing Series (LOORRS) action. After an impressive 2017 season, which ended with a Pro Buggy championship for Darren Hardesty, Jr. and Pro 2 second place finish for Brian Deegan, Team M/T is ready to best last year's 21 total podium appearances as the 2018 season kicks off March 17 at Glen Helen Raceway in San Bernardino, California.

The 2018 LOORRS Team M/T includes:

Brian Deegan-Deegan finished second overall in the Pro 2 class last year after finding himself on the podium five times, including two victories. He's also one of the most decorated athletes in the history of action sports and long-time team M/T member.

Hailie Deegan-Hailie may be Deegan's daughter but she is already making a name for herself at age 16. Hailie finished sixth in Pro-Lite class last year, including three second place finishes.

Darren Hardesty, Jr.-Hardesty, Jr., was the Pro Buggy champion in 2017 and earned a podium finish 11 times out of 13 tries last year.

Trevor Briska-He earned a top-five finish last year in the Pro Buggy class. Briska seeks to rise up the points standings this year after getting one second place finish in 2017.

Eric Barron-Barron, a rising star in the Pro 4 class, looks to improve upon the 2017 season that included one second place finish.

"We continued to be impressed by this talented cast of racers. The amount of work they put in is apparent by their 21 podium finishes in 2017," said Ken Warner, Vice President of Marketing for Mickey Thompson. "As a brand producing the most dependable performance off-road tires on the market today, you expect the best. Not only does Team M/T provide that expected performance on the dirt but in their professional approach each day. We are very excited for the 2018 season to begin!"

Buyers can receive up to $150 in rebates on the purchase of light truck tires and wheels from March 1 - May 15, 2018. Purchasing any four truck tires earns a $100 mail-in rebate and purchasing any four truck wheels earns a $50 mail-¬in rebate.

"The dependability and durability of Mickey Thompson's truck tires and wheels continue to impress customers," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "The Spring Rewards Program is the perfect opportunity to save money and see why Mickey Thompson truck tires are the best off-road tires on the market."

The offer is valid on Mickey Thompson's most-popular light truck and Jeep tires including the Deegan 38 series, Baja MTZp3, Baja ATZp3 and Baja Claw tires. Also included in the Spring Rewards Program, Mickey Thompson's truck wheels come with a limited lifetime warranty against structural damages and are engineered for extreme off-road conditions.

"We look forward to another exciting year supporting NMCA and NMRA," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "The special partnership we've forged with ProMedia rewards drivers most of all. Our contingency program keeps money in drivers' pockets, while Mickey Thompson rubber guides them down the track on the ultimate tire for American muscle."

Mickey Thompson will offer on-site trackside support at most events, as well as contingency awards to all drivers competing in Pro, Sportsmen and various special event classes. The company has sponsored the NMCA heads-up Radial Wars class since its inception in 2014.

The NMCA Muscle Car Nationals Series starts its season March 8-11 with the 16th Annual NMCA Muscle Car Mayhem at Bradenton Motorsports Park in Bradenton, Florida. The NMRA blasts into 2018 starting March 1-4 for the Spring Break Shootout at the same location.

NMCA and NMRA each have four dedicated events and two combined events throughout the year. NMCA racers compete for the largest all-cash contingency program available in domestic street-legal drag racing, featuring payouts totaling more than $3.5 million.

For more information about the NMCA series, visit www.nmcadigital.com; or learn more about NMRA Keystone Automotive Ford Nationals by visiting www.NMRAdigital.com.

This year, in addition to taking home the winning car, the top team will also receive a $10,000 cash prize, making the stakes very high in 2018.

The competition kicks off with five teams receiving $3,000 in cash and $7,000 in Summit Racing gift cards to buy their car and get it ready for the dragstrip. Along the way, teams have the chance to win bonus prizes and help (or penalties) through challenges, and fans will get to watch all the action unfold online.

After just 10 days of building at the Horsepower Wars Tech Center Facility, the teams will put their cars to the test and settle the shootout during the 2018 Shakedown at the Summit presented by Mickey Thompson in Norwalk, Ohio. The team with the quickest car will take home the $10,000 cash prize and the winning car.

"The Horsepower Wars $10K Drag Shootout is one of the most exciting and innovative build battles of the year," said Ken Warner, Vice President of Marketing for Mickey Thompson. "Fans get a first-hand look at what it takes to build a drag car, and in only 10 days. We look forward to watching the talented teams battle for the best build and put it all on the line in September at the Shakedown." Mickey Thompson will supply all drag teams with Mickey Thompson drag tires.

"Horsepower Wars is an all-out automotive show where teams battle each other for victory," explained James Lawrence, CEO of Power Automedia, the parent company of Horsepower Wars. "The $10K Drag Shootout really puts top teams and builders under immense pressure to build a drag car quickly, under a reasonable budget. It's going to be a dramatic 10 days with a lot of people following it! We are excited to have Mickey Thompson as an official sponsor of the show."

Preliminary rules and applications are now available for the 2018 Horsepower Wars $10K Drag Shootout. Teams must complete applications by March 1, 2018.

]]>Mickey Thompson Back as Title Sponsor of Lights Out 9http://mickeythompsontires.com/news/mickey-thompson-back-as-title-sponsor-of-lights-out-9
news/mickey-thompson-back-as-title-sponsor-of-lights-out-9Wed, 14 Feb 2018 00:00:00 +0000STOW, OHIO - Feb 13, 2018 - Mickey Thompson Tires & Wheels is again serving as title sponsor of Lights Out 9, "The Baddest Small Tires Races in the World."

Leading the small tire category with its ET Street Radial Pro line, Mickey Thompson has supported the annual event since 2009. This year's races are set for Feb. 15-18 at South Georgia Motorsports Park in Adel, Georgia.

"The largest small-tire radial drag race in the world is back, and we wouldn't miss it," said Ken Warner, Vice President of Marketing, Mickey Thompson. "As always, the event promises to provide a unique brand of motorsports excitement for racers and spectators alike, and is a great showcase for our ET Street Radial Pro line."

Lights Out hosts an estimated 400 competitors over 10 racing classes, each with purses reaching as high as $10,000, as well as an exclusive Radial vs. The World class that offers a whopping $50,000 prize to the winner.

Mickey Thompson's ET Street Radial Pro is a purpose-built race tire for classes requiring P275/60R15 or P315/60R15 tires built from size-specific materials. The radial features next-generation construction designed to take more power for better launches, a reduced tread pattern for maximum traction, and is for racing only - not street use.

]]>Mickey Thompson Back as NHRA Major Event Sponsor for 2018http://mickeythompsontires.com/news/mickey-thompson-back-as-nhra-major-event-sponsor-for-2018
news/mickey-thompson-back-as-nhra-major-event-sponsor-for-2018Fri, 09 Feb 2018 00:00:00 +0000STOW, OHIO - Feb 9, 2018: With drag racing in its DNA, it's no surprise that Mickey Thompson Tires & Wheels is back as a major event sponsor of the 2018 NHRA Mello Yello Drag Racing Series.

"Drag racing is an important part of what we do, and who we are," said Ken Warner, vice president of marketing, Mickey Thompson Tires & Wheels. "We offer a complete line of competition tires for racers on two and four wheels, and we certainly don't plan on slowing down anytime soon."

The company will continue its role as a contingency sponsor for all NHRA Sportsman racing classes, as well as Pro Mod and Pro Stock Motorcycle, and is title sponsor of the 10-event Mickey Thompson Tires Top Fuel Harley Drag Racing Series.

Mickey Thompson will also serve as a Divisional Level Associate Contingency Sponsor of the NHRA Lucas Oil Drag Racing Series in all Sportsman classes and will support NHRA racers through the popular Team M/T program.

In addition to sponsoring champions Dan Fletcher and Luke Bogacki, the company plans to attend all national events with the fully equipped Mickey Thompson trailer to provide trackside support to racers throughout the 2018 season.

The NHRA season begins Feb. 8-11 at the Lucas Oil NHRA Winternationals presented by ProtectTheHarvest.com in Pomona, California, which is also the site of the season-ending Auto Club NHRA Finals Nov. 8-11.

"We're excited to welcome back the Mickey Thompson Tires Top Fuel Harley motorcycle category with an extended schedule," said Graham Light, NHRA senior vice president. "Top Fuel Harley thrilled fans at events in 2017, and we look forward to seeing their growth this season."

The new events for the Mickey Thompson Tires Top Fuel Harley Drag Racing Series are the Amalie Motor Oil NHRA Gatornationals in Gainesville, Florida in March; and the season-ending Chevrolet Performance U.S. Nationals, Aug. 29-Sept. 3, in Indianapolis.

"Adding two new venues to the schedule for the 2018 Mickey Thompson Tires Top Fuel Harley Series means more fans will experience the excitement these elite riders bring to the track," said Ken Warner, vice president of marketing for Mickey Thompson. "We've produced the best drag motorcycle tires in the market for over 20 years, and are proud to partner with the NHRA and support the riders, teams and fans who help make the Top Fuel Harley Series one of the most exciting."

The powerful two-wheel class will see an increase to four qualifying sessions during the weekend, and all 10 events will count toward the year-end championship, including a $17,000 purse.

Last year, Jay Turner claimed the inaugural Mickey Thompson Tires Top Fuel Harley Drag Racing Series championship with three wins and five final-round appearances.

]]>Mickey Thompson Launches New Websitehttp://mickeythompsontires.com/news/mickey-thompson-launches-new-website
news/mickey-thompson-launches-new-websiteTue, 06 Feb 2018 00:00:00 +0000STOW, OHIO - Feb 5, 2018 - Finding and purchasing the perfect set of tires and wheels-any time, any place-has never been easier, thanks to the user-friendly changes made to the Mickey Thompson Tires & Wheels website.

"We've freshened up our website with the auto enthusiast in mind," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "Whether you're searching for light truck and Jeep, street tires, race tires or wheels, our mobile-friendly changes to mickeythompsontires.com allow you to find just what you need."

The new site features a smart, contemporary design that showcases the recently refreshed Mickey Thompson brand. Featuring a stylistic focus on products and vehicles, the site speaks directly to shoppers.

Among the notable updates are two consumer-friendly upgrades:

M/T Fast Finder-the quickest way to find tires for light trucks or Jeeps based off wheel diameter and overall tire diameter;

Buy Now-a feature that checks e-commerce dealers for pricing and availability and can connect to the preferred site with the tires already in the cart, ready for one-click checkout.

Other highlights include an intuitive user interface that quickly takes visitors to information on the products they're interested in, and the Where To Buy section-integrated with Google Maps-that shows the dealers that have what they need.

After purchase, fans of the brand will want to return to the website regularly for updates on company news, events, race sponsorships and results, and featured builds. The Customer Service section includes links to FAQs, tech bulletins and warranty information, as well as videos and links to connect with Mickey Thompson on social media.

"Technology continues to evolve, and it's important that our online presence matches the quality and innovation Mickey Thompson Tires & Wheels is known for," Warner noted. "The updates at mickeythompsontires.com allow our customers to quickly find and buy the tires and wheels they need for their next great adventure."