Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but realistically does that mean much if 98 of those were yourself?10 Comments

I use cookies to exclude "staff" visits. I also supply a special parameter that can be used on the end of the URL to completely conceal your visit.I also separate out pages views that are directly on the site, from the page views on alternative domains (such as the Google/Yahoo/Live/etc cache).