IHL TEAM'S CORPORATE EDUCATION PROGRAM PACKS SOME THUNDER

The IHL Las Vegas Thunder's Corporate Education Program
(CEP) was examined by Doug Puppel of the LAS VEGAS REVIEW-
JOURNAL. The effort, which began in August, "lets
businesses purchase discount tickets and distribute them to
young people and worthy causes in Southern Nevada."
Sponsors in the program pay $6,500 for tickets, print and
radio advertising and an in-arena display of their logo.
Among CEP's eight sponsors are Hard Rock Cafe and Domino's
Pizza. The team says that the program has generated close
to $40,000, and Puppel added that besides "engendering
goodwill, the participating merchants benefit from the
advertising recognition." The team "puts a $20,000 value"
on the companies' CEP investment (REVIEW-JOURNAL, 11/28).