Lucasfilm Ltd.

Los Angeles Mayor Eric Garcetti has launched a campaign to woo the Lucas Museum of Cultural Arts, a legacy project of “Star Wars” creator George Lucas, stepping into what had been a two-way battle between Chicago and San Francisco for the director’s private art collection.

Garcetti is offering a site in Exposition Park, the equivalent to Chicago’s Museum Campus and home to the Los Angeles Memorial Coliseum, a National Historic Landmark that hosted two Olympic Games and still hosts University of Southern California football games.

“It’s in South L.A. right next to USC,” said Molly Fowler, a spokeswoman for Garcetti. “And in there is a number of cultural destinations for the...

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