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J.C. Kendall

Technologist & Marketer Extraordinaire

Occupation: ✂ Founder and CEO of the TekPersona Corporation. My job is the blending of Marketing, Branding PR and Technology, in helping our customers achieve their goals. I am a "Fixer". Most of my d (TekPersona Corp as CEO)

On Monday the 15th, Join +Allan Barry Laboucan with friend and Golf Lovers +Jesse Wojdylo, +Scot Duke, +Doug Thompson and me, +J.C. Kendall to discuss the events and outcomes of this weekend's grand tournament, "The Masters". +Allan Barry Laboucan is a Golfer's golfer and former elite golf instructor. If you love the game of Golf, tune in to hear insights into the tournament, as Allan and the panel get into across a Google+ Hangout on the Air. Post your questions in the event comments section, and we will see you there!

In this interview with the brightest chap on the subject, I ad going to be asking every question I've wanted to ask Mark for months!
We should all get the most understanding on this whole subject area in a rapid fire, energetic and dense 30-40 minute session.
Content will include...
What is ‘authorship’?
How do you set authorship up? (G+ account, website, publishers)
What is the benefit of setting it up?
Can a business Page have authorship?
What is ‘rel publisher’ all about?
What is PageRank? (simple version!)
Is this all about ‘relevance’?
How do the people you to whom you are connected matter now?
What advice would you give to:
a) an individual, and
b) a business to get it all set up!
See you all there :D

Just about everything you need to know about 'authorship', 'author rank' and 'social SEO', with Mark Traphagen

*Are you ready to publish your book in 2013?*
_After all, everyone has at least one book in them!_
This event will get you more inspired, focused and motivated than ever before.
*When.*
_Sunday at 7pm GMT; 11am PST; 2pm EST._
*What it is all about.*
Since reading Guy Kawasaki and Shawn Welch's book 'APE: Authors Publisher and Entrepreneur' I felt inspired to help more people follow their dream.
I've motivated people for years to find their enthusiasm of writing, and published a few books myself along the way (both traditional and self-publishing).
*The Plan:*
Guy will launch the FREE 4 session course on Sunday 13th January.
So get yourself ready with some interesting questions!
Then, in the following three on-air hangout sessions, I will help you get some structure in place that will help motivate you to become a successful author.
_We will also have additional guests to the subsequent hangouts to get you focused and inspire your inner author!_
*Next Dates:*
20th January (same time)
17th Feb
17th March
*Interesting in getting involved?*
Click ‘YES’ on the event, read Guy’s book and I’ll see you at the launch!
Want to know more about Guy and Shawn’s book check out this post on my blog:
http://www.martinshervington.com/getting-books-published-with-ape-author-publisher-entrepreneur-self-publishing/

Join a live hangout with Salman Khan of Khan Academy (khanacademy.org), as he takes your questions about his new book _The One World Schoolhouse: Education Reimagined_ (US&CA- goo.gl/Eo4Cv). Submit your questions in the comments below for a chance to have Salman respond on air. #khanhangout
Also -- Watch Salman's recent talk about his new book with Google's Executive Chairman Eric Schmidt: goo.gl/G8vkf -- and come prepared with some questions about his book.
#khanhangout #salmankhan #khanacademy
ABOUT SALMAN KHAN:
Salman Khan is the founder of The Khan Academy, nonprofit organization with the goal of changing education for the better by providing a free world-class education for anyone anywhere. All of the site's resources are available, completely free of charge.

My #ORIGINACIRCLE which has many awesome people who share awesome stuffif you want to get include in this circle1.You just simply message me or comment in this circle so i will analyse your profile, seeing that is that profile suite to get shared in this circle ﻿

This circle contains people who are very active on Google+.People in this Circle are top google+ engagers and great resharers. These are people that will share and re-post your circles and other content. This is a good circle to connect with each other and gain followers. I highly suggest adding each person in this Circle to your circles as they are likely to interact with youIf you want to continue or wish to get in the next version, please complete 1-4 below.INSTRUCTIONS1. Add me to your circles, if you haven't done so already.2. +1 this circle.3. Publicly share this circle to public, your circles and extended circles.4. Comment to inform me that you have done the above three things.#circlesharing #publiccircle #publicsharedcircles #SharedCircles #circlesharing #circleshare #circleoftheday #sharedpubliccircles #sharedcircle #sharedcircles #sharedpubliccircles #circleshare #circlesharing #fullcircleshare #topsharedcircle #circleoftheday #sharedcircle #topsharedcircle﻿

This circle contains people who really are interesting and active people on Google Plus.If you would like to be included in the next Circle Share, you only have to do these simple steps:1 - Include me in your circles2 - Share the circle (Publicly)3 - Add +1 to the post.4 - Leave a comment if you like.I will thankful if you plus and share this circle!#publiccircle #circleshare #circlesharing #philadelphia #phoenix #san_antonio #san_diego #san_francisco #san_jose #seattle #tampa #washington #american_samoa #american_samoa #pago_pago #fiji #fiji #nadi #fiji #suva #argentina #argentina #buenos_aires #argentina #cordoba #argentina #iguaza #argentina #mendoza #argentina #rosaio #argentina #san_carlos_de_bariloche #bolivia #bolivia #cochabamba

This is a public circle of Photographers and Photography loversTo increase your chances of inclusion in future circles please leave a comment when sharing the circle.If you received a notification, please reshare to your circlesIf you’d like to be added to the next circle share: • +1 this circle • Share this circle to PUBLIC • Include +ORIGINAL AUTHENTIC PHOTOGRAPHERS • Comment on this postIf you like what you find in this circle, please share it with your followers to help these individuals reach a wider audience. I will share more circles of those I find Inspiring in the future#beautifulpictures #beautifulplaces #amazingphotos #circlesharing #circleshare #circles #circleoftheday #spain #barcelona #sweden #sweden #gothenburg #sweden #stockholm #switzerland #switzerland #berne #switzerland #geneva #switzerland #zurich #turkey #turkey #ankara #turkey #istanbul #beijing #chengdu #chongqing #dalian #fuzhou #guangzhou #harbinchina #hefefi

If you received the notice you are in this circle, then well done.If you would like to be included in the next Circle Share, you only have to do these simple steps:1 - Include me in your circles (If you haven't already)2 - Share the circle (Publicly) - (cc) me in the comments on the share and I can add you to the next circle immediately. Otherwise I may not notice your activity!3 - Add +1 to the post.4 - Leave a comment if you like.5 - Add the circle or just check it out.Follow your dreams, Share and Be Shared.More you share more you get! :)Thanks!﻿#circles #circleshare #sharedcircle #circlesharing #followers #social #sharedcircles #sharedpubliccircles #circleshared #sharedcircleoftheday #addmetoyourcircles #awesomepeople #circlecount #newfollowers #googleplus #meetingpeoplecircle﻿

Hey my friends. Good morning/evening to all! Circle brings together nice and interesting peopleIf you want to be a part of my best shared circles, this is the circle, you may want to add and share circle.Share The Circle And Boost Your Visibility On G+1. Add us to your circles, if you haven't done so already2. +1 this circle3. Publicly share this circle to public, your circles and extended circles.4. If possible, leave a comment on this circle so we know you have done the three steps above.Please make sure you do it on the original post or I won't notice it More you share more you get!#circleoftheday #circleoftheweek #circleoftheday #topofthecircle #howtoenlargecircle #enlargecircle #thursdaycircle #share #weekendcircle #weekend #weekendfun #circles #circleyoushare #publiccircle #sharedcircles #addcircle #sharedpubliccircles #circleshare #publicsharedcircles #circleoftheweek #circlesharing #sharedcircle #circleshare #circle #googleplus #google #thankyou ﻿

*If You recieve this message You are included in circle !!!To get in, and to ensure you stay in #thebestfriends circle you need to do the following:1. Include me in your circles...!!!2. Add the circle if you can, if not try again later.3. Plus this post...!!! 4. Publicly share this circle...!!!5. Leave a comment on this circle so I know you have done the three steps above...!!!*#photography #circlesharingforthepeopleplc #sharedcircles #sharedpubliccircles #sharedcircleoftheday ﻿

COOKIES CIRCLE SHARE: AVATAR #2!Yeah its The cute COOKIES CIRCLE share this time!The circle is ready for its second journey...only difference is it got biggerrrrrrrrrrrrrrrrrrrrrrrrrrr!:DYeah yeah! I know it doesn't contain any sort of yummy cookies ....but a good number of interesting ENGAGERS on GOOGLE+! These people and pages are just so sweet like cookies that one cant avoid them but follow there much interesting pages!So friends, lets enjoy our time on G+!If you wish to get featured in the next circle share kindly do the following :1)Add me i.e. +Aahana Priyadarsinee and my page +Magnetix Circles! to your circle!2)+1 , comment and publicly share this circle in your stream.3)Grab a cookie and smile while eating it!@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ #circle #awesomepeopleongplus #aahanapriyadarsinee #bestcircle #bestcircleshare #circleoftheday #circlemenow #circlesharing #circlemeup #dcircle #engagerscircle #engagerspeople #engagerscircleshare #followback #followme #follow4follow #googlepluscircles #googlepluscircleshare #ripplescircle #sharedpubliccircles #sharedcircleoftheday #sharedcircles #topcircleshare ﻿

The past days I've been having problems adding new circles. G+ don't ad them. It looks like I add the circle but it's not added. Do you have the same problem or it is just me???#Sharing another great #circle of followers. Ad and Share :D#circleshare #circlesharing #circleoftheday #circleshared #sharedcircles #sharedpubliccircles #sharedcircleoftheday ﻿

If your looking for amazing people that might share your circle..add the ones that share this circleIN ORDER TO MAKE THIS WORK PLEASE FOLLOW THE INSTRUCTIONS BELOW: 1. Plus the post 2. Share the post 3. Add the circle if you can, if not try again later. 4. Request to be added in comments or let me know if you should be in it and for some reason are not.#circlesharing #circleshare #circleoftheday #sharedpubliccircles #sharedcircle #sharedcircles #sharedpubliccircles #circleshare #circlesharing #fullcircleshare #topsharedcircle #circleoftheday #sharedcircle #topsharedcircle #socialmedia #SEO #socialmediamarketing #socialnetworking ﻿

Another Great circle Share from me!ENGAGER CLUSTER: VERSION 5!Hey friends ENGAGER CLUSTER is ready to be shared, you to get MORE FOLLOWERS! This circle features some of the coolest GOOGLE + engagers who love keeping us engaged with their cool posts!Just to the following to feature in the next Edition of this Awesome Circle share:1. +1 this post!2.Publicly share this circle and if possible leave a comment behind!3.Don't forget to add me i.e. +Aahana Priyadarsinee 4.Keep smiling and enjoy the weekend! #saturday #saturdayshare #topsharedcircle #awesomepeople #aahanapriyadarsinee #engagerspeople ﻿

Circle of FriendsTo get in, and to ensure you stay in #circleoffriends you need to do the following:1. Add us to your circles, if you haven't done so already.2. Publicly share this circle to public, your circles and extended circles.3. If possible, leave a comment on this post.#circleshared #circlesdiscovery #shared #sharedcircles #sharedcircleoftheday #fashion #fashionphotography #WorldCup #Software #SwiftKey #Wednesday #Files #Hyderabad #SouthAfrica﻿

Hello AllHere is my RANDOM Circle... V1.8 - 131123The circle has shrunk a little this week lets see if we can build it back up again. Please share and invite people to join the circle.247 people did not move from the last RANDOM circle, don't be one of them for the next circle.RULES1. Leave a comment saying who you would like to add.(min 1 name - max 10 names)2. Publicly Share the postIn the next circle I will add the people you added or mentioned and yourself (If you give more than 10 names I will only add the first 10)Re-Sharers also automatically get added to my Re-Share Circle and the last one has been shared 211 times so far.http://updateslaluz.blogspot.com﻿

All Kinds of People Shared CircleReshare or comment or plus to be in the next circle share! Let me know if you want to be in the circle! Circle these plussers they are cool people!﻿ #circle #circles #circlesharing #circleshare #circleoftheday #circleplus #public #publiccircles﻿

Here is my Military circle = people interested in news about what the Military is up to, who may or may not approve of all it is up to. I also post to that circle news of conflicts heating up which are still at the diplomatic stage, but I doubt they will remain there long.﻿

The graphic impressed me enough to check out +Unbounce's web site. The web site impressed me enough to sign up my business with them. Check it out, these folks know what they are doing.

This week's #conversion #insight comes from +Hunter Boyle, Senior Business Development Manager +AWeber an email marketing software & Unbounce conversion ecosystem partner.﻿___The graphic impressed me enough to check out +Unbounce's web site. The web site impressed me enough to sign up my business with them. Check it out, these folks know what they are doing.

Welcoming +Kimberly Gauthier to the park, yall. Kim runs a number of blogs and she specializes in raw, natural foods for Dogs. Because this is an area that interests Su Ann and I greatly, I have invited her to join our community. The rules still apply, but get to know Kim for information on healthy nutrition for your pets. I dont know if she has shown up yet, but I guess she is on her way. ﻿

Welcoming +Kimberly Gauthier to the park, yall. Kim runs a number of blogs and she specializes in raw, natural foods for Dogs. Because this is an area that interests Su Ann and I greatly, I have invited her to join our community. The rules still apply, but get to know Kim for information on healthy nutrition for your pets. I dont know if she has shown up yet, but I guess she is on her way. ﻿___

Articles like this one drive me batty. Not because its wrong, but because its NOT wrong. The only thing, is that regular Marketers have been saying this throughout the Social Media explosion, and our comments have landed on deaf ears because the "Social Media Experts like to trot out their monetization exceptions as if they prove the rule.

Social Media is for BRANDING, not SELLING!

I'm sure you remember me telling you this back in maybe... December? http://www.tekpersona.ca/social-media-branding-not-selling.html

But now, lookie, lookie! We've got stats now that prove what anyone who as actually ever done real marketing would tell you, rather than someone who jumped on a bandwagon with a book, and a pitch, and caused a bunch of businesses to waste money in droves on advertisements in the wrong place, and mostly to the wrong audience.

Articles like this one drive me batty. Not because its wrong, but because its NOT wrong. The only thing, is that regular Marketers have been saying this throughout the Social Media explosion, and our comments have landed on deaf ears because the "Social Media Experts like to trot out their monetization exceptions as if they prove the rule.

Social Media is for BRANDING, not SELLING!

I'm sure you remember me telling you this back in maybe... December? http://www.tekpersona.ca/social-media-branding-not-selling.html

But now, lookie, lookie! We've got stats now that prove what anyone who as actually ever done real marketing would tell you, rather than someone who jumped on a bandwagon with a book, and a pitch, and caused a bunch of businesses to waste money in droves on advertisements in the wrong place, and mostly to the wrong audience.

Zuckerburg : "Ha! At least, we made Google spend a ton of money on them!"

Average thinking person : "Yes, but Google made that much money before lunch yesterday."

To help you outsmart traffic, today we’re excited to announce we’ve closed the acquisition of Waze. We look forward to look forward to working with them in our ongoing effort to make a comprehensive, accurate and useful map of the world. Read more: http://g.co/253t﻿___Zuckerburg : "Ha! At least, we made Google spend a ton of money on them!"

Average thinking person : "Yes, but Google made that much money before lunch yesterday."

"One who breaks an unjust law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law."

---Martin Luther King, Jr.

The Media wants you to know that Edward Snowden was a high school dropout, but they don't want you to know that he was too smart for what passes for a high school education in America.

They probably wont focus much on his qualifying for Army Special Forces either. The young man swore to protect the Constitution from all enemies, foreign and domestic.

In my book, that is enough for benefit of the doubt, and you are perfectly entitled to disagree.

I don't know what happened, and I wont pretend I do, but I do know that America is almost 17 trillion dollars in d... more »

"One who breaks an unjust law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law."

---Martin Luther King, Jr.

The Media wants you to know that Edward Snowden was a high school dropout, but they don't want you to know that he was too smart for what passes for a high school education in America.

They probably wont focus much on his qualifying for Army Special Forces either. The young man swore to protect the Constitution from all enemies, foreign and domestic.

In my book, that is enough for benefit of the doubt, and you are perfectly entitled to disagree.

I don't know what happened, and I wont pretend I do, but I do know that America is almost 17 trillion dollars in debt, and nobody seems to be holding anyone responsible for that. ﻿___

I just came from Costco in Victoria. (cant post a picture) I was amazed to discover that the layout is exactly the same, and I knew where everything was without ever having set foot in a Canadian Costco before. Even dog biscuits for Sam the Lab were in the exact same place. I dont know about you, but I think that kinda rocks...﻿

I just came from Costco in Victoria. (cant post a picture) I was amazed to discover that the layout is exactly the same, and I knew where everything was without ever having set foot in a Canadian Costco before. Even dog biscuits for Sam the Lab were in the exact same place. I dont know about you, but I think that kinda rocks...﻿___

Hey businessman/woman, I am talking to you in this rant, so listen up, umkay?

Are you aware that probably 90% of you are not charging enough for your services? Are you aware that more often than not, your pricing model actually discourages, rather than encourages your target customer from signing up with you.

Let me spell it out with a simple question if I may?

If your business was a boxed product on a shelf, where would I find it? Can I find your product on a stroll through Walmart? Or, would I need a trip to Bloomingdale's to find your bad-ass solution?

Is your business a Rolex, or a Timex?

Why do people throw down thousands for a Rolex, anyway? Rolex was not always an exclusive brand. They became exclusive through a reputation for quality and inno... more »

On Pricing "There are no Rolex's at Walmart"

Hey businessman/woman, I am talking to you in this rant, so listen up, umkay?

Are you aware that probably 90% of you are not charging enough for your services? Are you aware that more often than not, your pricing model actually discourages, rather than encourages your target customer from signing up with you.

Let me spell it out with a simple question if I may?

If your business was a boxed product on a shelf, where would I find it? Can I find your product on a stroll through Walmart? Or, would I need a trip to Bloomingdale's to find your bad-ass solution?

Is your business a Rolex, or a Timex?

Why do people throw down thousands for a Rolex, anyway? Rolex was not always an exclusive brand. They became exclusive through a reputation for quality and innovation. They simply made a BETTER product, that with proper maintenance would last forever. Rolex charges on their known and perceived VALUE.

What is the known and perceived value of YOUR business? You only charge less if it IS less. If you charge a lot, and still manage to suck, you will not be in business very long. If you charge less and do a great job, you will be very busy, but you will not make a lot of money.

See the danger?

Business have managed this danger by the silly practice of charging "by the hour". It is as deceptively dangerous as the pre-deductions in your paycheck. If you got your whole check, and then had to make payments for taxes, health, gasoline, and all the other things that come out BEFORE you see your paycheck, you might revolt. It is no different when you charge by the hour.

You are setting up a false security, assuming that both client and vendor both win, when they actually both lose. Your client is worried about the time it takes you to perform a task, while you seek to maximize your billing hours. Your goals and those of the client are instantly at odds.

Were you to charge on the value of your services, even if those services take you 5 minutes to perform; both sides can go away happy. You were paid for your worth, your client got what they paid for.

The only way you can determine your value, is to identify your target audience and give up the shotgun marketing approach. Select your audience based upon a match between what you have to offer and what they need. Solve their problems, and let their demographics determine your pricing structure.

Above all, don't sell yourself short charging pennies to wedge your way into a market. You would be much better off giving your services away, to develop the reputation for value that you seek. Don't ever put a cheap little price tag on your bad-ass work, or you will find yourself working against your own Brand.

-Roaming charges end at $100, and a user is notified when they reach that amount and must actively approve to continue roaming beyond that amount.

I must say that roaming charges are insane outside of Canada, the article talks about a man who's son rung up a $22.000 bill, which he fought successfully.

I, in my short time in Canada had to argue a $6500 roaming charge after a single trip. Rogers wireless did reverse those fees, and was really great about it, but until this law goes into effect on Dec 2nd, Canadians need to be extremely careful roaming outside of Canada. ﻿

Three year wireless plans, are out the window in Canada

Highlights:-Even on Contract, phones must be unlocked after 90 days.

-Roaming charges end at $100, and a user is notified when they reach that amount and must actively approve to continue roaming beyond that amount.

I must say that roaming charges are insane outside of Canada, the article talks about a man who's son rung up a $22.000 bill, which he fought successfully.

I, in my short time in Canada had to argue a $6500 roaming charge after a single trip. Rogers wireless did reverse those fees, and was really great about it, but until this law goes into effect on Dec 2nd, Canadians need to be extremely careful roaming outside of Canada. ﻿___

I had an awesome time participating in +John Rakestraw's show today, on the topic of "Killer Content". Tune in for a great discussion about how content, both good and bad, is shaping our world.

John Rakestraw was in a video call with 4 people. #hangoutsonairSusanne Ramharter, R. Harlan Smith, J.C. Kendall, and Jim Ault﻿___I had an awesome time participating in +John Rakestraw's show today, on the topic of "Killer Content". Tune in for a great discussion about how content, both good and bad, is shaping our world.

Never have I learned so much, so quickly from so many people in my life. I have been moved by so many of your life experiences, spit coffee on my screens because of your humor, blown blue smoke from my ears from some of our debates, but I very much appreciate your interest and support, and I hope to do a better job of engaging with you all in the future.

I am humbled that so many of you have become personal friends of mine, both online and off; just last night I attended an amazing and wonderful dinner party where 4 of the guests were people that I first met right here in this forum.

I joined Google+ in July 2011, somewhat on a lark, not really a fan of the state of Social Media at that time. My first months here where a bit rough to say the least.

Never have I learned so much, so quickly from so many people in my life. I have been moved by so many of your life experiences, spit coffee on my screens because of your humor, blown blue smoke from my ears from some of our debates, but I very much appreciate your interest and support, and I hope to do a better job of engaging with you all in the future.

I am humbled that so many of you have become personal friends of mine, both online and off; just last night I attended an amazing and wonderful dinner party where 4 of the guests were people that I first met right here in this forum.

I joined Google+ in July 2011, somewhat on a lark, not really a fan of the state of Social Media at that time. My first months here where a bit rough to say the least.

Now, if you don't mind, I would like a bit of feedback from you?I have an insane amount of curiosity, and I would like to learn more about YOU, and I also would honestly like to know why you circled me originally. I have met dozens of you in real life, solely due to our online interactions both personally and professionally, and I think that is an amazing thing.

My time on Google+ has been the most rewarding time of my life, (for more than the obvious reasons) each of you helps me do my job a bit better each day, and you also help make a better person overall.

Dont get me wrong, my temper still flares, and I may speak out of turn, but I hope that I can always admit my mistakes and be better for them. I feel that if I am not making mistakes, I am not learning anything.

I've made a lot of life changes in the past 6 months (lost 60 pounds) while starting the process of living in a new country, not to mention the wonderful woman I met right here on G+. I am no longer the king of things all Gummi Bear, but now I am headed that way with respect to Yoga and Pilates, eating better, living longer, an enjoying life to a much greater degree.

There is something special about Google+, it actually rewards us for sharing ourselves with one another in so many wonderful ways. Thank you for your circling, thanks for being patient, kind and informative, for it is you folks who make my stream the very best one on all of Google+

Thank you to +Vic Gundotra and his team of merry bandits who strive everyday to make Google+ what it is.

Forgive me, but I just watched someone describing the act of Marketing in a video, and it made me want to hurl. I decided to respond here, instead of spreading bad karma all over his web site.

Marketing is NOT MERELY:

-Telling a potential customer about your product.-Telling a potential customer where to find your product-Telling a potential customer how and why you created your product.

Marketing IS:

-Telling a potential customer about the VALUE TO THEM of your product. -Telling a potential customer about all the good stuff that happened to everyone else like them who found your product.-Telling a potential customer about how and why THEIR NEEDS defined your product.

Quick questions: 1. How many commercials for Pizza try to educate you about Pizza? 2. How many people... more »

A short marketing rant...

Forgive me, but I just watched someone describing the act of Marketing in a video, and it made me want to hurl. I decided to respond here, instead of spreading bad karma all over his web site.

Marketing is NOT MERELY:

-Telling a potential customer about your product.-Telling a potential customer where to find your product-Telling a potential customer how and why you created your product.

Marketing IS:

-Telling a potential customer about the VALUE TO THEM of your product. -Telling a potential customer about all the good stuff that happened to everyone else like them who found your product.-Telling a potential customer about how and why THEIR NEEDS defined your product.

Quick questions: 1. How many commercials for Pizza try to educate you about Pizza? 2. How many people do you know, who cannot find a Pizza when THEY want one? 3. How many people do you think give a rats-ass how their favorite Pizza is made?

Quick answers:

1. NONE. Why? The value of Pizza has been established. It’s nothing new to the customer, YOU ARE. When you work in an industry where vast numbers of businesses are selling or offering the same products, too many businesses still fail to realize that your product or service, is usually irrelevant. What is the PERSONALITY of your business? Case in point; lots of airlines fly to the same location. The value of the destination is established. Suppose you wanted to fly to Bora Bora? You can get there by Singapore Airlines, or you can get there on Delta. All things being equal, which would YOU choose? I rest my case.

2. It’s never about just Pizza, it’s about the Pizza YOUR client wants. Did you identify your target customer? By location? By Demographic? By Culture? By Analytics? How do you effectively give anyone what they want, if you don’t find out what they SPECIFICALLY want?

3. Businesses, seeking differentiation, go on and on about their special process, what makes them unique, and all that garbage. The only thing that makes a business unique is how many different ways it manufactures satisfied customers. Again, Delta and Singapore Airlines are good examples.

Just remember, Selling is about talking. Marketing is about listening. ﻿___

If you like Classical Music, and are new to Google All Access Music, try this. Start with this selection, and then click "Play Radio" next to your song selection, and then listen to the incredible playlist created for you.

You wont regret it, as Google really got it right with this tool. I've been listening to a Google generated playlist for almost 6 hours, without a single dud. ﻿

If you like Classical Music, and are new to Google All Access Music, try this. Start with this selection, and then click "Play Radio" next to your song selection, and then listen to the incredible playlist created for you.

You wont regret it, as Google really got it right with this tool. I've been listening to a Google generated playlist for almost 6 hours, without a single dud. ﻿___

Google is now providing food and nutritional information through its Semantic search engine. I think this is very cool, as long as my face does not show up whenever someone asks for information on Tacos...﻿

Google is now providing food and nutritional information through its Semantic search engine. I think this is very cool, as long as my face does not show up whenever someone asks for information on Tacos...﻿___

+Donnie Strompf of BoastingBiz posted this amazing story of how his fantastic SEO business was cheated out of work, and ranking by some Black Hat SEO cretins. This is the battle that credible SEO agencies face everyday. Must reading. ﻿

+Donnie Strompf of BoastingBiz posted this amazing story of how his fantastic SEO business was cheated out of work, and ranking by some Black Hat SEO cretins. This is the battle that credible SEO agencies face everyday. Must reading. ﻿___

1. Today is a travel day for me and due to a full flight, I failed to get an upgrade, and I will be securely squeezed into a window seat on the next to last row of my flight into Seattle. You do not know the joy…

2. Watching KTLA news this morning, they tell us that 5 high school kids speeding in a convertible ran into a tree head-on. All dead. In a single moment of irresponsible behavior, five young lives are simply erased, taking memories, parental efforts, and friendships with them. How dare they? The high school they attended has supplied 20 Grief Counselors for their friends to learn how to cope. If the school can pay for that many counselors, what might they have spent on teaching responsible driving?

3. Su Ann and I have this silly running game between us; because for every single time we have taken the Ferry betw... more »

Random Thoughts for Wednesday, May 29, 2013.

1. Today is a travel day for me and due to a full flight, I failed to get an upgrade, and I will be securely squeezed into a window seat on the next to last row of my flight into Seattle. You do not know the joy…

2. Watching KTLA news this morning, they tell us that 5 high school kids speeding in a convertible ran into a tree head-on. All dead. In a single moment of irresponsible behavior, five young lives are simply erased, taking memories, parental efforts, and friendships with them. How dare they? The high school they attended has supplied 20 Grief Counselors for their friends to learn how to cope. If the school can pay for that many counselors, what might they have spent on teaching responsible driving?

3. Su Ann and I have this silly running game between us; because for every single time we have taken the Ferry between Victoria and Vancouver, we have been directed to park on the left side. Not once, since I have been in Canada, have we been directed to park on the right side, not a single time. (yes we are obsessive enough to notice this stuff) This morning, with me in California, Su Ann texts me to report that today, she was parked on the right side. I know it’s stupid, but it still pisses me off.

4. After +Marques Brownlee did an expose on the fraud that is Beats Audio, I continue to see little headphone-wars breaking out all over the Internet. I should start drowning them out with my REAL headphones, my badass Sennheisers. You get what you pay for, you nutty Beats Audio fans. You bought it, and its crap. Sucks to be you.

5. While I am at it, why DO people buy crappy stuff? How does someone walk past a Sony Bravia to purchase the Vizeo? Why do humans throw down cash for an Epson Ink Jet that will clog before they get it home, instead of an HP Color Laser? Why? Is it instant gratification? I have found through my entire life, that if you just save up and buy the best, it will pay for itself over time. This rule is only not true for food. An affordable In-N-Out Burger Double Double, will still kick the crap out of any other fast food burger, regardless of price. I can’t eat them anymore, but that does not mean I have forgotten…

6. After the last screaming baby episode, I have sworn off Super Shuttle for my airport transportation, and sprung for a car service today. I get a confirmation from them yesterday in an email, and see I have already been charged a $14 tip. WTF?!?!? You give them your credit card for the reservation, and they tip themselves prior to serving me? If I only had a dead fish and a ziplock bag…

7. Also, this is the second car service, because the first service, after 3 phone calls could not be bothered to take my money. Then they call this morning to ask if I still need a ride, 4 days after I canceled their voucher on Amazon local. Why do people go into business, if they plan to suck?

8. On a positive note, I am very pleased and honored about the response to some of my current writings. I am experimenting with using Google+ as my personal blog while the (coming soon) JCKENDALL.NET blog is under development. Thanks to everyone for their comments, shares and plusses. I really appreciate it.

9. My new blog is going to focus more on Marketing and Technology, and less about me and my crazy life. Most marketers do not take best advantage of technology in their work and personal lives, while let’s face it, most geeks would not consider themselves marketing whizzes. I hope to help bridge the gap between both worlds that I love.

10. Best money ever spent? Corporate subscription to Lynda.com. I’m taking courses in Adobe Premiere, so +Marques Brownlee , I’m coming for ya, baby! If you have not watched Marques’ videos, you simply do not know how well a YouTube video can be produced. This kid, while still in college, has set the high standard for video production. He is poised, articulate, and insanely knowledgeable. I have never seen such a young guy with such professional potential.

11. Best Android app on the Note II? Swiftkey , baby! It has finally learned all my silly phrases and nicknames, and I can use it almost as fast as I type. What an awesome little application.

12. Gotta go pack, now. Its times like this when I miss Su Ann the most. She can pack for a week in under an hour. If I don’t start now, by the time I get to the airport, it will be Saturday.

I'll start with this one: Intuition Pumps. Someone recommended this book right here on G+ last week, and it has been my current obsession. If you consider yourself a thinker (or a nerd) this book is for you.

Your turn! ﻿

What are you reading, these days?

Whats on your reading list?

Share names and links to the books you are reading this year.

I'll start with this one: Intuition Pumps. Someone recommended this book right here on G+ last week, and it has been my current obsession. If you consider yourself a thinker (or a nerd) this book is for you.

Tickets are sold out for the Victoria Meat Festival. I do not have tickets. This should be a felony in Canada, but this message is for +Janice Mansfield who probably can get me the hookup, assuming proper motivation. I deserve to attend this Meat Festival, and I am not above using my status as a down-trodden minority immigrant to do it. ﻿

Tickets are sold out for the Victoria Meat Festival. I do not have tickets. This should be a felony in Canada, but this message is for +Janice Mansfield who probably can get me the hookup, assuming proper motivation. I deserve to attend this Meat Festival, and I am not above using my status as a down-trodden minority immigrant to do it. ﻿___

I want to learn, debate, and discuss a myriad number of subjects, which means that Google+ for me is like a drug. I feel that on this forum, I have moved in down the street next to all the worlds’ knowledge, and all I need do, is knock on the door of my virtual neighbor, and ask a question.

Google then records both question and answer, so that it might provide value to someone else over the Internet.

In short, what Google has done, is create a living, breathing Think-Tank, with all of our minds, thoughts and identities on call for the needs of others 24/7. By first insisting, and later only encouraging each of us to use our true identities, we have been massaged into (most of the time) putting forth our best, most thoughtful, and responsible selves.

I want to learn, debate, and discuss a myriad number of subjects, which means that Google+ for me is like a drug. I feel that on this forum, I have moved in down the street next to all the worlds’ knowledge, and all I need do, is knock on the door of my virtual neighbor, and ask a question.

Google then records both question and answer, so that it might provide value to someone else over the Internet.

In short, what Google has done, is create a living, breathing Think-Tank, with all of our minds, thoughts and identities on call for the needs of others 24/7. By first insisting, and later only encouraging each of us to use our true identities, we have been massaged into (most of the time) putting forth our best, most thoughtful, and responsible selves.

The resulting admiration from the ability to link provided information to its provider is measured in authority, measured in personal brand value.

Yes, I am the prototype Google fan boy. I am so, because I strongly feel that Google is shrinking the world. I spent my 30’s and 40’s on airplanes, and been all over this planet, with all of the associated stresses, expenses, and time considerations. What used to take weeks of planning in the 90s and thousands of dollars is now accomplished with an invitation and a Hangout. It just blows my mind.

Every single day, I speak on the phone with people in other countries, completely free of charge, after connecting our network and our office phones to Google Voice. I am truly a kid in a technology candy store. We have the power today, through Google and Google+ to discover and connect with what truly interests and enlightens us. We connect with others in a completely organic way.

The two thousand people that I circle on Google+ are to me like a bag of candy that I reach into for the information I want, and the only cost, is participation. I cannot stress enough the importance of what Google and Google+ mean to our futures. It is the basis of the technologies that will end borders, and barriers to life based upon locations.

Having been recently introduced to the minutia involved in living in one country while working in another; the rules, the restrictions, and the processes, I've become enamored with the idea of a border-less world.

This is because borders are not what they once were; a kind of defining line between cultures and societies. We now live in a world where for most of us, our physical location is no longer relevant in our lives. If I want NY Bagels and Lox for breakfast tomorrow in Southern California, I can have it in 2 minutes and about 5 clicks on my laptop. (Yes, I’ve done it)

The concept of borders is an endangered species. The great news is that as these walls come down, so does the concept of persons defined solely by their cultures, rather than through their own individual interests. Information needs to flow freely and woe to any society that seeks to limit information for its own interests, be it in the east or the west.

I mentioned that curiosity disorder? Well, Google even made it possible for me to find the one woman who suffers from the very same disease. No, I am not suggesting that everyone can find the person of their dreams through Google, but I sure did. Me; a Jamaican-Indian-American Navy Brat from SoCal, her a Chinese-Canadian from Kuala Lumpur. Yeah, I know, it happens every day, right?

More than any other company I can think of, Google is responsible for the walls between cultures and communities coming down.

1. Have no avatar. We love it when we have no idea who you are. Mysteries are fun!

2. Make sure your account is named after your dog instead of you. We look forward to your dog learning how to type and take pictures of him/herself.

3. Do not fill out your profile, or block the owners +J.C. Kendall and +su ann lim from learning anything about you. We would rather find out who you are AFTER you spam our community with advertisements!

4. Attempt to gain membership as a Business or Organization. Our members are not fish for your agenda's barrel. Its a virtual dog park, not a sales opportunity.

Currently, 1 out of 20 requests to join the park are accepted. That is because we are serious about maintaining the wonderful and spam-free environment that makes us one of the best (and Suggested User Li... more »

How to NOT get accepted into the G+ Dog Park

1. Have no avatar. We love it when we have no idea who you are. Mysteries are fun!

2. Make sure your account is named after your dog instead of you. We look forward to your dog learning how to type and take pictures of him/herself.

3. Do not fill out your profile, or block the owners +J.C. Kendall and +su ann lim from learning anything about you. We would rather find out who you are AFTER you spam our community with advertisements!

4. Attempt to gain membership as a Business or Organization. Our members are not fish for your agenda's barrel. Its a virtual dog park, not a sales opportunity.

Currently, 1 out of 20 requests to join the park are accepted. That is because we are serious about maintaining the wonderful and spam-free environment that makes us one of the best (and Suggested User Listed) communities on Google+

Its not for people who love pictures of dogs, but for people who love DOGS. So, if you applied long ago to join us, and are wondering why you have not received entry, now you know why. Go fix avatar, fill out your profile, and if it shows you to be a dog lover, you might get an invite!

I want to jump off the Crescent Beach Pierthough the water is cold and the bottom is neara clear rite of passage in this neighborhoodwhile the others are watching and didn't think you would

It is a memory indelible to leap from the heightsfor that story to share on those cold rainy nightshow you gathered your courage and governed your fearin exchange for a memory that you can hold dear

You can do it alone but its better with otherswhen it’s done in a group; it’s like becoming brothersConnections are formed on shared fears overcomeWho you are doesn't matter, nor where you are from

There are times in one’s life when you must take that jumpKnowing all too well that you might land on your rump I’m going to dive from the heights, despite my fear of fallingmore »

Leaping into Friendship

I want to jump off the Crescent Beach Pierthough the water is cold and the bottom is neara clear rite of passage in this neighborhoodwhile the others are watching and didn't think you would

It is a memory indelible to leap from the heightsfor that story to share on those cold rainy nightshow you gathered your courage and governed your fearin exchange for a memory that you can hold dear

You can do it alone but its better with otherswhen it’s done in a group; it’s like becoming brothersConnections are formed on shared fears overcomeWho you are doesn't matter, nor where you are from

There are times in one’s life when you must take that jumpKnowing all too well that you might land on your rump I’m going to dive from the heights, despite my fear of fallingand you should leap with me, because life is calling…﻿___

I hope you are not yet tired of my rants, but I have a message for those of you struggling with your marketing and communications efforts.

What I am about to describe is something that we ALL have done, and I am actually purposely doing it in this post to help drive home the point.

If you are having problems with conversion, I want to make sure that you understand that this mistake I am going to describe, is more often than not the reason why you are failing.

Are you ready?

YOU DON'T GET TO THE POINT.

People are busy. Before they pay close attention to what you have to say, pitch, explain, market, or share, they need a REASON TO LISTEN.

You have between 10 and 30 seconds to convince your target that you are not wasting their time. Note that the headline to this post tells you w... more »

The most popular mistake in Marketing

I hope you are not yet tired of my rants, but I have a message for those of you struggling with your marketing and communications efforts.

What I am about to describe is something that we ALL have done, and I am actually purposely doing it in this post to help drive home the point.

If you are having problems with conversion, I want to make sure that you understand that this mistake I am going to describe, is more often than not the reason why you are failing.

Are you ready?

YOU DON'T GET TO THE POINT.

People are busy. Before they pay close attention to what you have to say, pitch, explain, market, or share, they need a REASON TO LISTEN.

You have between 10 and 30 seconds to convince your target that you are not wasting their time. Note that the headline to this post tells you what I am going to tell you.

The description after that is an example of what most of us do, not just in our marketing, but in all of our communication. We think we better EXPLAIN ourselves or justify taking up someone's precious time.

Let me ask you; when you are pitching your services, are you not there to help? Why do you feel the need to explain why you want to "help"? How about just start HELPING? The clock is ticking, folks.

If you have something of value to others, why the hell should you be worried about long descriptions, boring explanations, where you literally beg your target for permission to be of assistance to them?

When you explain before assert, you are communicating what YOU think about the strength of your value proposition. If you have something wonderful to say, SAY IT. The clock is ticking.

Some people never learn the value of getting to the point, neither in their business or personal dealings. I receive more than 300 email messages every single day. Messages from clients are auto-routed to a specific folder, but for the rest, I simply do not have time to read them all.

I read the first few lines of other messages to see if there is value or relevance for me or the business, but if that's at the end of the message, I probably missed it and deleted the email.

GET TO THE POINT.

If you market via email, this is of critical importance to understand. That subject line? It better be compelling, or you are wasting time and money while your communication gets deleted without being read.

Yes, this is a pet peeve, and it is a difficult change to make, but you must if you plan to be successful. You have between 10 and 30 seconds to matter, to establish relevance, and to make your audience care. If you cant do that, I hope you are selling candy, because otherwise, you might starve.

Write it on your hand prior to meetings, so that you cant forget this, your target should know why you are speaking with them, almost by the time you let go of the handshake. If they dont, you could lose their attention before you ever get to the point, and your target could even resent you for taking their time away from what they care about.

Right here, on Google+, many of you do not headline your posts, and give viewers a chance to understand what you are talking about. With the new layout, it is crucial to your engagement that you provide a clue as to why your square should be expanded.

MAKE ME CARE.

Dont come at your targets like some Nigerian with a sad tale about needing to make a bank deposit in America, with the requisite half-page tale of woe, and a long explanation of why you can be trusted.

Messaging that says "I CAN SOLVE YOUR PROBLEM" is messaging that gets read. Your targets want to see that before they even know who you are.

When it comes to content marketing, I am sad to say its even worse. Now that "Content Marketing" is all the rage, you and I are being deluged by the most god-awful articles imaginable in pursuit of the all-mighty SERP (search engine results pages) ranking, CTA's and Landing pages.

How bad is it?

Well, last week, someone wrote 1500 words on Business2Community about the best Social Media sites for Business, and the article does not choose one, but only asks the reader to decide.

This is cowardice and malpractice.

It is cowardly because the writer was more concerned about offending others with her own opinion, and it was malpractice, because the article misleads as informative, when it was in fact a long winded preview to an open sur... more »

"Ninety percent of everything is crap."--- Theodore Sturgeon

When it comes to content marketing, I am sad to say its even worse. Now that "Content Marketing" is all the rage, you and I are being deluged by the most god-awful articles imaginable in pursuit of the all-mighty SERP (search engine results pages) ranking, CTA's and Landing pages.

How bad is it?

Well, last week, someone wrote 1500 words on Business2Community about the best Social Media sites for Business, and the article does not choose one, but only asks the reader to decide.

This is cowardice and malpractice.

It is cowardly because the writer was more concerned about offending others with her own opinion, and it was malpractice, because the article misleads as informative, when it was in fact a long winded preview to an open survey.

That is just a single example, but what is even worse, are the dozens and dozens of articles daily that suggest "how-to-do-Social Media", without going near a "WHY". That helps and/or informs nobody.

Businesses and Individuals need real advice, not "tips". Advice goes way beyond the "HOW" and should be related to business OUTCOMES. This means that our target audiences need to go away with an understanding of "WHY" they should do what we advise. Our advice should be tied to specific expected results from the advice given.

Yep, that means taking responsibility for what you say, write, preach or advise. It means knowing what you are talking about, and not just parroting an article from someone else.

You want examples of folks doing it right? Look at the AMAZING output from people like +martin shervington , and +Denis Labelle. Look at the engagement and knowledge brought forth by +David Amerland, +Jason Hill, +Jaana Nyström and +Paul Stickland, if you want to see content that edifies, insuring that their readers come away smarter from the experience.

Because of the recent changes to our tools from Google, another round of idiots has surfaced to tell you and I how much all these changes suck. I have yet to find a detractor to Google+ who has performed even the slightest amount of engagement on this forum.

The fool who named Google+ a "ghosttown" had less than 60 circles to and from, at the time of his article's publication. This morning I was greeted to a screed by another barely circled individual, who had proof that Google+ was dying, based on the tweets in his inbox.

Its not just Google+

I have been harping at the quality of tech media and other content for years, and I see it getting worse, not better. Now that "Content Marketing" has taken hold in the minds of the "Social Media Expert" class of folks, you and I are being subjected to some of the most inaccurate drivel the Internet has produced.

"Marketing" is not just about getting the word out. True "Marketing" , whether through Content or any other form says WHY in the form of what that service or product or plan or process will do for YOU.

Marketing is the promise of a solved problem for taking a specific action. Do you know which industries are the best at marketing? Home Services, in the form of Plumbing & Pest Control. They are the BEST at transmitting value in the form of OUTCOMES.

The next time you watch a commercial for Pest Control, pay attention to how the value proposition is put forth. They dont regale you with how they will crawl through your house, or the viscosity of their spray solutions, THEY TALK ABOUT THE PROBLEM THEY CAN SOLVE FOR YOU. Then they set about explaining their uniqueness through differentiation.

The next time you read an article, check the title to see if it promises to inform or solve a problem. Then, see of the writer asserts an opinion, or immediately leaps into an explanation of a set of dubious buzzwords and conclusions. Check for generalities, Check for specifics that relate to your reasons for reading the article in the first place.

I have just defined QUALITY content; content that is relevant to YOUR needs. It is that kind of content that shows up in SERPS, and NOT because of what your badass SEO was able to do with your keyword-stuffed generalized content. +Matt Cutts and associates are working to drive that crap off our Internet, so that your searches bring you the information you require.

If we can get the amount of crap content down to only 90% we will have made a massive improvement to this thing we call "Content Marketing".

You can come at me if you want, but you better bring it, baby...﻿___

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