Google joined the Coalition for Better Ads after their Standards for North America and Europe were published in March 2017 in an attempt to help its Chrome browser in the fight against disruptive advertising.
Chrome’s product team have announced that this new ad-blocking feature will be available worldwide on July 9.
Chrome follows the Better Ads Standards, based on research conducted with 66,000 consumers in determining which websites to filter ads on.
The Coalition announced in January 2019 that its research supports the adoption of the same Standards worldwide for desktop and mobile web and will help filter out ad experiences that fall beneath a threshold of consumer acceptability.
The coalition has defined 12 types of ads as an intrusive experience for users, four types of desktop web ads and eight types of mobile web ads, including pop-up ads, auto-play video ads with sound, and large sticky ads.