The Fox network will air Super Bowl XLII on Feb. 3. Last year, 93.2 million viewers tuned in to watch the game and the advertisements. According to the industry magazine "Advertising Age," Fox has gotten some marketers to pay as much as $3 million per 30-second ad to appear in the game. Thanks to the high price tag, the commercials are highly anticipated, generating almost as much hype as the game itself.