Solution: Give Suave Beauty a much-needed makeover that positioned the brand as an expert in DIY, salon-quality haircare. To accomplish this, I researched the latest trends and beauty tutorials to make Suave relevant to the everyday Walmart consumer. I created inspiring beauty content that our audience may see in their favorite beauty blogs or magazines, in addition to banner ads on social. I partnered with Pinterest to create the first scroll-activated cinemagraph. The beauty tutorials we created consistently beat Pinterest's own engagement benchmarks for brands.