Maple uses one major e-mail marketing programme to design and manage e-mail campaign:

A global e-mail marketing programme provider. Using the incredibly powerful and professional (but free!) email marketing tool, MailChimp, Maple Communication can offer you a range of services from simple HTML newsletters to full email marketing campaign management. The great thing about MailChimp is that you can store up to 2,000 subscribers (customers) and send up to 12,000 emails per month for free.Maple Communication can offer you a range of services to make the most of this great tool:

Design HTML-rich emails to promote your business

Import your existing list into MailChimp

Personalise your emails

Ensure your email marketing complements your website or brochure

Develop and design the content of your emails

Provide access to reports on a range of essential information - e.g. how many people opened your emails, what links they clicked, or which email addresses didn't work

Provide an end-to-end service

Fully hosted or DIY - your choice!

There are five steps to manage an e-mail campaign:

Create an electronically customer list and import it into Mailchimp;

Design an html template in corporate with your brand
(logos, company colour scheme etc.), brochure, web site including
designing and creating banners and graphics etc.

Put all content in and make sure that features like mail merge, unsubscribe, forward this email to a friend, mailing address and update profile are there

Test and execute the campaign - check deliverability, avoid
spam filter, create web version of this newsletter, link with Facebook
or Twitter.

Track and report campaign result.

We can help you with any
these five steps. If you are familiar with e-mail campaign, are
confident with computing and design, we can set up your account for the
first time, help you with one or two steps then let you get on with it;
Contact us to get a quote.

If you are a first timer, want
to learn how to do it, we will train you and talk you through all these
steps, set up your account, send off your first campaign then let you
manage your future campaign yourself;
Contact us to get a quote.

If you would
rather focus on running your business and would like us to take all the
pain of managing e-mail campaign we can provide end to end service -
price will be depended on the size of your customer database. If your
customer database is smaller than 1000, we do full campaign management
for £600 per year (sent out four campaign each year); If you have more than 1000 customer in your database, Contact us to get a quote.

E-mail marketing can:

Reinforce your brand

Viral marketing

Convert prospects to customers

Cross sell/up sell

Develop loyalty

Drive web traffic

Subscription renewals

Educate & inform

Communicate with channels or other
business partners

Email marketing works. Just look at the figures on the right (they are from the US but the UK is similar). E-mail has established itself as an important part of the marketing communication mix. It is a cost effective means to acquire new customers and, most important of all, to maintain profitable relationships with your existing ones. Furthermore email marketing is trackable so that you can measure return on marketing investment. However in the world of "spam" it is increasingly important to get it right.

Maple subscribes to the practice of permission-based email marketing, ensuring you comply with data protection legislation and build customer relationships based on trust. Campaigns can be managed in house or outsourced, according to your specific needs.

Contact us to find out more about the email marketing services we offer and look what you can do today! With Email Marketing, you can send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, gain constant connect with your customers or members.

Here is an e-mail campaign which was designed and managed by Maple:

*|MC:SUBJECT|*

Castle Combe Circuit is one of the longest established circuits in the UK and today boasts modern facilities for competitors and spectators. Here is our Action Days newsletter.

Classics & Sports Cars Action Day, Saturday 11 th June 2011

NEW IDEAS FOR CLUBS

CLASSIC AUCTION

PRICES HELD

Ideal Surrounding for a National Rally

Remember that Castle Combe Circuit is situated just a short drive from the famous village, we are surrounded, to the south west by the city of Bath, a renowned World Heritage Site. To the east is the Atwell Wilson Motor Museum (http://www.atwellwilson.org.uk/) at Calne, a little further to the east the amazing stones of Avebury and the famous Salisbury Hill. Whilst to the south a little further afield is Stonehenge and if you venue north, then you are in the glorious Cotswolds.

All in all an ideal base for a National Rally – or just a great day out.

TIME FOR ACTION DAYS

YOU HAVE SPOKEN, WE HAVE LISTENED

Castle Combe Circuit probably invented Club driving days. Almost 30 years ago when, in conjunction with Classic & Sports Car Magazine we launched what have become the very successful Action Days. However, time moves on, and the range of driving opportunities now available to the owner of any type of car is enormous.

So, for 2011, after consultation with many Clubs and individual drivers we are bringing in some fairly major new Club opportunities plus the good news that all ticket and track pass prices are being held.

These include:

An established venue and event to use as the base for a National Rally.

Special Club Parades, to give you the chance to take your car on the circuit, but at strictly controlled speeds and the opportunity for a group Club photograph on the start line. Session times are 10.30 and 15.30.

A dedicated area for individual drivers to display their cars appropriate to the day in a central area

The segregation of modern sports cars from genuine classics

A central traffic free zone for those clubs who merely want to soak up the Castle Combe atmosphere without using the circuit

So what does all this mean to you, the Club Secretary?

A venue for your Club National Rally.

Larger Clubs may have the resources to book venues months in advance, pay deposits and book hotels. For the smaller independently run Clubs such events are much more difficult. Therefore we have created a special opportunity to use Castle Combe Circuit as the base for your National Rally/Drive In or meet.

A New Style Display and
Drive Pass

For Clubs with 15 or more cars you can take advantage of the free passes and free display space, plus, now for the first time pay a small additional charge per car and book one of our dedicated club parade passes. Allowing your members to use the circuit, behind a pace car at a steady 30-40 miles an hour, plus pausing on the start line for a group photograph and all for just £195.00 - including the photo.

Special Owner Display Area

If you are the owner of a genuine classic car or a sportscar manufactured before 1980, then as long as you book in advance you will receive a separate vehicle display pass which will enable you to park your car with other like minded
enthusiasts.

This area will be situated in the Camp Corner display area adjacent to the Race Paddock.

New Modern SportsCar Sessions

This is for any sportscar produced after 1995 and can range from a Caterham through to the latest ‘supercar’ providing they meet our sound regulations.

For enthusiasts with older cars there are then new dedicated sessions for sportscars
built between 1980 and 1995 and for genuine classics sessions for pre-1980 cars.

New Attractions

To give the long established Classics and Sports Cars Action Day even more appeal we are delighted that Specialist Motoring Auctioneering Company, Richard Edmonds Auctions, have chosen the day to host one of their fast growing auctions of classic and collectable cars, motorcycles and auto memorabilia. Entry is by programme.

The company recent ran its largest specialist auction yet with sales of well over half a million pounds. While some cars fetched tens of thousands of pounds, many lots were sold at £20 - £50 giving appeal to the ‘man in the street’ enthusiast - full details available soon at www.richardedmondsauctions.com.

Visit our social media platform

*Action Day Information email MARIA FISHER at
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For other information please contact:

Racing School Bookings: DOREEN MILES, email
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Track Day enquiries: EMMA BURNS, email
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Race Meeting Admission Tickets: DOREEN MILES, email
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Race Entry Information: Haydn Earl, email
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or phone 01249 782417

We look forward to your visit and your comments about this newsletter so please feel free to comment, congratulate or criticise. As always, if you are visiting the Circuit please drive carefully, observe the local speed limits, respect our neighbours and above all arrive safely.