The final 2004 POGO Amazing Kids Awards ceremony was attended by the who’s who of the Indian entertainment industry including Hrithik Roshan, Saif Ali Khan, Urmila Matondkar, Diya Mirza, Arbaz Khan, Arshad Warsi, Johnny Lever, A.R. Rehman, Sonu Nigam, Rakesh Roshan, Ramesh Sippy, Ashutosh Gowarikar, Sanjay Gadvi amongst many others. In this year, the awards were divided into two sections, POGO Voice Awards and POGO Kids’ Awards. The POGO Voice Awards would enable kids to exercise their choice by voting for their favorite celebrities across different categories.

Later in 2005, Pogo Kids Awards categories increased to nine. The categories under which the kids could send in their nominations included the most amazing talent in - Art, Dance, Music, Brains, Sports, Entertainment, Innovative Performance, Bravery and Entrepreneurship.

In 2007, For the first time in the history of Indian cinema, India’s leading actor Aamir Khan accompanied by Darsheel Safari hosted the then only awards show for kids – POGO Amazing Kids Awards 2007. This year also showcased some adrenalin-rushing performances by singer Sukhwinder, Shiamak Davar junior dance troupe and the amazing kids themselves.

In 2009, Rob and Prateek set out on an exciting journey to search for the year’s amazing winners. They traveled far and wide, across the country to find and award India’s super talented kids.

Today, Pogo Amazing Kids Awards being in its tenth consecutive year, upholds the channel’s tradition of discovering, recognizing and celebrating, the amazingly talented kids across India across various categories including dance, music, sports, social service etc.