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Contest summary

CivicJobs.ca is Canada's largest online source for municipal job postings; a one-stop location for finding work in the local government sector.

Target Audience

- Post secondary students
- Mid-career professionals looking for a career change.
- People with a community service ethic, who value the places where they live.

What our design should communicate

It should communicate the sense of pride people can gain by working for the cities in which they live. The work has meaning.

Humour could be very effective. There are lots of negative stereotypes about city workers. (ie, 5 guys to fill a single pothole; hour long coffee breaks; boring bureaucrats sitting in cubicle farms, etc.) An effective design might - but doesn't necessarily have to - play on these images

Our Tagline

First impressions on our design should be

"I never knew that working for a municipality could be so interesting, and that there were so many different opportunities."

We want this in our design

The only things that are mandatory:
- Our logo.
- Our URL (http://www.civicjobs.ca)
- A QR code leading to the website.

Additional comments for the designers

If we like your design, we may want to enlarge it for use on a 36"W x 69" to 92"H retractable display.

And this is an excerpt from our website, that might help you understand our service a little more.

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"People are drawn to local government work for a variety of reasons. For many, it's about personal job satisfaction - working to make your community a better place can be an extremely rewarding experience. Others find the variety of work appealing. In small communities in particular, it's not uncommon for people to wear multiple hats.

Another reason why people are drawn to local government is job security. While it's true that no job is ever 100% secure, local government jobs are often less susceptible to economic downturns relative to other segments of the workforce. This makes sense, when you consider the nature of most local government services. Whether the economy is good or bad, roads will always need to be maintained. Water will always need to flow through your taps. Fires will always need to be fought.

Are all local government employers the same? No. Local governments, like the people who live and work in each community, are extraordinarily diverse. The rewards can vary significantly from place to place."