SPJ and the Google News Initiative have teamed up to provide valuable training to journalists who are looking to apply Google tools in their news gathering, reporting and storytelling. A variety of Google tools are available. On June 21, the focus will be on YouTube, Trends, Maps and a variety of apps to use in real time.

Sessions include:

Learn How to Use Google to Find Trends, Sources and Fact-Check Your Content

Learn how to create the perfect pitch using a suite of Google tools and pulling in information from other social platforms like Facebook, Twitter and Instagram to create pitches that get sold every, single time. Learn how to use Google Trends to find what the audience is searching for and turn that from a search into a full-fledged story idea, ready for a pitch to multiple outlets in your town, niche and more. This 90-minute seminar will also discuss using Google maps to increase your local reporting credibility and how to go live on YouTube from anywhere, with any device.

The 10 Fundamentals of a YouTube Channel for Journalists and Newsrooms

This 60-minute session focuses on the fundamentals of creating a YouTube channel, building a subscriber base, finding content topics and understanding how to deliver content your audience actually wants to watch -- while keeping ethics and the fundamentals of journalism in mind.

Go Live from Anywhere: How to Use Your iPhone/Android to Report in Real Time

This 2-hour seminar will focus on the latest mobile tools and apps to help you report from the field in real time. We'll discuss options for WiFi, collaboration and live video. We'll also talk about editing software and using different social platforms to achieve your goals. At the end of the presentation, you'll be broken into groups where you'll get to "report" live from the conference on what you've learned using one or more of the tools discussed earlier in the session.

Workshop scheduled from 10 a.m. to 3:30 p.m. and includes lunch. Registration fee is just $19.

Victoria “Vix” Reitano is a digital strategy, PR, and marketing expert, managing content and audience development for brands, entrepreneurs and influencers. Her strategies, content and digital assets help brands, entrepreneurs and influencers bring in and convert leads to grow their business using free and paid tools online and in traditional media.

About the workshop: Formerly known as the "Weekly Renewal Workshop", this workshop was renamed in honor of Edith Hughes in 2012. At that time, it was expanded and enhanced to include community newspapers with a variety of topics and best practices offered each year. This year, we're focusing on writing and offering the workshop to any size paper, daily or weekly. This valuable training is provided by the PNA Foundation and the Pennsylvania Society of News Editors (PSNE) with the generous support of Trib Total Media.