Not surprisingly, Apple was in second place in last year's report with an estimated value of $98.3 billion, an increase of 28 percent from 2012. After 13 years, Coca-Cola steps back into third place, despite an increase of two percent in its value, which currently sits at $79.2 billion.

Calling Apple and other technology companies "very much the poster child of the marketing community," Interbrand global chief executive Jez Frampton said it was only "a matter of time" before Apple landed in the top spot.

“Every so often, a company changes our lives, not just with its products, but with its ethos," the 2013 report reads. "This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 -- Apple.”

Perhaps not so ironically, Apple's former number two position is now held by Google, who ascended from fourth place. Microsoft holds the number five spot which remains unchanged from 2012, while Samsung and Intel each jumped ahead one spot to be number eight and nine, respectively.

Other Apple contenders for the throne were not so lucky: Nokia dropped like a stone from the high teens to number 57 this year, while BlackBerry tumbled from 93 to vanish entirely from the list.