School City of Mishawaka works to recruit students

To view this video please enable JavaScript, and consider upgrading to a web browser that
supports HTML5 video

MISHAWAKA, Ind. - School City of Mishawaka is advertising enrollment.

New and old marketing techniques are being utilized to attract new students.

Digital billboards will return around the Mishawaka and South Bend areas next week.

Radio ads have been airing.

Digital ads on Facebook and Pandora Radio are two new techniques being used by the district this year.

The district’s assistant superintendent, Dr. Theodore Stephens says the new marketing efforts are already showing results, with enrollment up at least 10 students more than they had this time last year.

“We’re still open for business. We are still looking to grow the district with new students through our open enrollment process and that we want to try to gain as many students as possible before the start of the school year,” Stevens said.

Interested parents and students can enroll throughout the fall online.

They can also visit School City of Mishawaka administrative offices to apply.