Star Wars Blu-ray Early Access App

Star Wars Blu-ray extras revealed early by iOS app launching at Comic-Con and set to debut in time for Comic-Con on July 20th, the free app promises some of the 40+ hours of bonus materials planned for the discs, including concept art, models and interviews with cast and crew………………….

Before STAR WARS: THE COMPLETE SAGA hits shelves on September 16, fans can get a sneak peak at the 40+ hours of bonus footage on the Blu-ray collection through the Star Wars Blu-ray: Early Access App. The App, available for all iDevices including the iPad and iPhone will highlight a sampling of bonus materials featured in the Blu-ray collection, including never-before-seen content sourced from the Lucasfilm Archives such as matte paintings and concept art; prop, maquette and costume turnarounds; supplementary interviews with cast and crew and more. The Star Wars Blu-ray: Early Access App will be available for free download at the iTunes store on JULY 20th. For fans lucky enough to score a ticket to Comic-Con, stop by booth #3528 to check out the App and get an even bigger sneak peek at the Blu-ray Disc and experience one of the Saga’s most iconic moments from a unique, in-universe vantage point!

With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and larger than life statues from its powerhouse G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS product lines in its booth (#3213), Hasbro will offer fans an inside look into the breadth of many of these brands throughout the weekend with a variety of panels, autograph sessions and access to brand stewards, designers and more. “San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” said John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”

Making its first San Diego Comic-Con appearance in 2011 is Hasbro‘s new KRE-O brand, bringing action and adventure to the construction toy category. At launch and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters. Comic-Con attendees will want to keep an eye out for roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special edition OPTIMUS PRIME KREON figures featuring MATRIX OF LEADERSHIP deco not available in stores. Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s 2011 lineup of panels and autograph sessions follows:

“Evolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from 5:30-6:30 PM in Room 8

Hasbro MARVEL Panel: Saturday, July 23 from 2:00 – 3:00 PM in Room 9

As a special experience for STAR WARS fans, Hasbro will welcome Dave Filoni, Supervising Director of the hit television series STAR WARS: THE CLONE WARS for an autograph signing session on Saturday, July 23 from 2:00-3:00pm in the STAR WARS action figure section of the Hasbro booth #3213.