Winning the Hearts -- and Ears -- of Modern Drivers

The 2013 International CES in Las Vegas was a reminder just how much our cars have become a second home to us. Both Ford and General Motors announced they are welcoming outside developers to create in-car apps for entertainment, communication, and navigation.

Ford's SYNC AppLink features voice control for many of its apps. The control panel for GM's Chevrolet MyLink looks like an Apple iPhone, and many of its vehicles integrate directly with Apple's Siri voice control.

Another battle taking place inside your car is the one between satellite radio king Sirius XM and web radio providers such as Pandora . Rex Moore caught up with consumer technology expert Rob Pegoraro in Las Vegas and asked him who might win the ears of today's drivers.

Despite Sirius XM being one of the market's biggest winners since bottoming out three years ago, there is still some healthy upside to be had if things go right for it -- and plenty of room for it to fall if things don't. Read all about Sirius in our brand new premium report. To get started, just click here now.