Amid the arrival of a connected car industry that many experts believe will transform automotive advertising, Nissan is tuning its media for what happens when those complex machines spew out large amounts of data.

There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.

Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.

Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat? But Ford took its virtual reality experience to the next level with its new VR app that launches today and lets users immerse themselves in stories related to the brand.

Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features. Some of Cadillac's latest ads don't even show a car.

Olympic swimmer Yusra Mardini's journey to Rio began in the treacherous waters of the Mediterranean Sea as she escaped the harrowing violence of the Syrian war. In 2015, she helped swim her boat to safety, pulling 17 fellow refugees behind her.

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.

The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind. Guests are invited to sit comfortably in a chair facing the car, where they're outfitted with a headset that'll get the engine humming with the right mental feedback.

Insurance is a centuries-old industry built on products rather than services. Unlike banks, outfits such as Aviva haven’t strayed too far from this straightforward relationship, making them less attractive to a younger generation whose concept of ownership is changing.

There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe.

As the world's busiest passenger airport, Atlanta's Hartsfield-Jackson moves over 75.9 million travelers through its eight terminals every year. Many inbound passengers will catch connecting flights. Some will drive into the metro area to do business with the 16 Fortune 500 companies headquartered there.

We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can generate both revenue and increased visibility. In recent years, luxury auto brands have gotten in on the act. “It’s a good way to give people a chance to buy into a little bit of the dream,” explains Martyn Tipping, principal of brand-extension firm Tipping Gardner. “You might not be able to buy a Tesla, but, hey, for $15 you can have Tesla golf balls.” Fair enough. Tipping is quick to point out, though, that some extensions are just “gimmicky,” and may do more harm than good. “If it doesn’t get buzz to do anything to reinforce the brand,” it may be an “extension too far,” he says. Here, some of the wares hawked by pricey auto brands and our take on them.

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