HMH – Hospitality Management Holdinghas been actively engaged in the Dubai Fitness Challenge with a goal of reaching 100,000 minutes of joint exercise throughout the group. The participating hotels include teams from the Bahi Ajman Palace Hotel, the Coral Dubai Al Barsha Hotel, the Coral Beach Resort Sharjah and the Coral Dubai Deira Hotel. Each hotel has formed a team of 30 members who have been given a monthly target to reach 27,000 minutes of combined exercise with aschedule of 30 minutes workout daily.

Mr. Ferghal Purcell, COO of HMH, said, “We are very excited to be part of the Dubai Fitness Challenge, organized under the kind patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai Government and Dubai Sports Council, that is aimed at making Dubai the most active city in the world. It is a wonderful initiative to motivate people to exercise every day for 30 minutes and reinforces the message that exercise is the best medicine for a healthy life. In an age where we are living increasingly busy yet often sedentary lives, weaving physical activity into our daily routines is extremely important, not only to improve our physical health but also for our overall well-being. I am so glad all our hotels in the UAE have responded so enthusiastically and have been participating daily in different sports reflecting their commitment to physical activity and reinforcing it into their daily lives.”

The excitement is truly mounting across the different hotels. Coral Beach Resort Sharjah is clearly storming ahead in the competition with no signs of slowing down. The hotel is currently on number 11 with 385,633 moves out of the 13,998 companies registered for the Dubai Fitness Challenge. The Bahi Ajman Palace Hotel is on number 9 out of 4645 participants in group C with a grand total of 245,184 moves. Flexing their muscles are also teams from the Coral Dubai Al Barsha Hotel and the Coral Dubai Deira Hotel.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being one of the pioneers among local groups that are specialized in the dry segment. Being the largest operator in the sector within the region, HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to budget. These include BahiHotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

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