Key Rum

BRAND RELAUNCH / BRANDING & STRUCTURE / 6 SKUs / BRAND GUIDELINES

Stock invited us to upgrade their range of quality rums for a variety of taste experiences. Inspired by 18th century charts we crafted every detail of this genuine rum brand that originates in the Caribbean, using the map & keys to symbolise the hidden treasure of Key Rum's distinct flavour.

Focusing on authentic marks of quality, assurance & age - the redrawn Key logotype uses subtle references to the keys whilst the glass bottle incorporates the rum's true origins through use of embossings, contributing premium cues.