One of the designers who made it happen

Ann's design was spot-on, clever, fresh and new. She's easy to work with and turns around edits SUPER fast!

- timYA

How OurGroceries started their logo design journey

Company name

OurGroceries

Overview

We are a start-up based in San Francisco, CA. OurGroceries is both the name of our company, and also the name of our first product: an application for iPhone, Android, and BlackBerry smart phones, plus a web interface. It is a free application that allows households to synchronize and simplify day to day grocery list tasks. Our apps are designed to be simple, easy to use, and shared.

Tell us a bit about who you are and the people you reach

Our company makes applications for people who use their mobile phones to help them connect with family members and organize their lives.

The OurGroceries application allows users to share the responsibility for preparing their household’s grocery list, and often the grocery shopping itself. It is for people who want to simplify, and who enjoy a foodie lifestyle and don’t necessarily see grocery shopping as a chore.

Requirements

We need a company logo for OurGroceries, and a corresponding icon that can be used for the OurGroceries application (iPhone, Android, BlackBerry). Together, the logo and icon will form our brand.

Our website is http://www.ourgroceries.com for more information about the application. The iPhone App Store listing for OurGroceries is here:

Our current app icon is a crop of the same photo used in the website’s banner area: a collection of orange slices viewed through dozens of water droplets. We like the “orange slices” concept as a starting point but we’d like to see other design concepts as well. We want something bold, bright and colorful.

Our users use OurGroceries for many shared lists: To Do lists, gift ideas, favorite wines, etc. Accordingly, the icon should not show a shopping cart or traditional iconography associated with grocery shopping apps. Other shopping list apps in the App Store already use such iconography – we need to stand out from that crowd (search for “shopping list” in the App Store to see what’s out there).