References

"WE WANTED TO GAIN ACCESS TO THE LARGER CLUBS IN SWEDEN. THE STRUCTURE OFFERED BY ISP GIVES US THIS IN COMBINATION WITH OTHER OPPORTUNITIES SUCH AS THE NATIONAL TEAM AND INTERNATIONAL COMPETITIONS" MATHIAS KEMI, DIRECTOR, SPONSORSHIP & PARTNERSHIP, SCANDIC HOTELL"
Mathias Kemi Director Sponsorship & Partnership Scandic Hotell

Scandic has long implemented a strategy aimed at becoming the preferred hotel and conference partner for Swedish sport. This strategy has had significant impact in terms of the Scandic brand, and ISP contributes expertise in terms of exposure and sponsorship.

Today Scandic is dominant in Swedish sport. The hotel chain has exposure through quality partnerships, including with the Swedish associations for athletics, football and handball and top clubs such as IFK Göteborg and Djurgården. During major sporting events, Scandic hotels also become a natural meeting place for athletes, entrepreneurs and the media. Meetings that create new relationships, business and opportunities for exposure.”

The collaboration with ISP began in 2003 during the Svenska Skidspelen competition. After this, our assignment developed to include the SM week and Slottssprinten competitions. ISP’s assignment for the Swedish Ski Association is comprehensive. We have created everything from national to international packages containing exposure, events and entertainment. The collaboration has above all meant that larger companies have become involved with cross country skiing. The impact of this is, of course, increased revenue, but also that the whole sport has become stronger as a brand.

ISP has played a major role in building the Prioritet Finans brand. Our assignment from Prioritet was to strengthen engagement by expanding both local and national collaborations.
This involved both expanding local collaborations but also achieving stronger national sponsorship. Examples of new agreements: DIF Fotball, the Swedish Handball Federation, the Swedish Ski Association, the Swedish Athletic Association, SM week and many more. In addition, ISP has worked to create solid business networks around Prioritet Finans. These are meeting places for relationships, business and inspiration.

For Prioritet Finans, the effects have been significant, not least as the brand is now known far outside the borders of Gothenburg. The brand itself has also been strengthened by means of experiences from the sports world. In addition, the networking efforts have paid off many times over in terms of business contacts and relationships.

Since 2015, ISP has had a turnkey contract with Djurgården. We manage their whole business side, with all that implies: partnerships, commercial rights, hospitality, business networking, exposure, corporate law, digital channels, customer care and much more. But even this journey began with a simple, clear strategy. The first activity was to build up their sales organisation. ISP used an employment profile to seek out sales people with high levels of competence and commitment. Soon we had a driven sales team of five people. It wasn’t long before they created a foothold in the market, and that was only the start of a very positive development. Not merely in terms of increased income, but also in terms of new energy.

The partnership has benefited Djurgården in many ways. First, sponsorship revenues have increased significantly. Second, DIF has developed into a vigorous and profitable business network with plenty of activities and events. And third, many supplier contracts have been transformed into dynamic partnerships, lowering costs while simultaneously generating revenue. Together with an improved stadium experience, DIF Fotboll is now an association with a bright future. ISP constantly sees new opportunities for DIF Fotboll. And that is only the beginning.

– ISP has provided concentrated sales power with a total focus on sales while still being part of the team at Djurgården Fotboll, says Henrik Berggren, MD of DIF Fotboll.

Björnkläder has based its marketing on sport for many years. ISP has been a self-evident partner during the entire process. You may have seen Björnkläder’s logo on the Swedish national football team. Or perhaps you have noted the presence of the company in some other elite sporting contacts, such as handball or cross-country skiing? Björnkläder can be found almost everywhere there is high quality sport, both nationally and locally. On the local level, Björnkläder has developed its brand through high-quality events. A good example comes from Swedish handball where Björnkläder is involved in many popular activities; everything from choosing the best player to arranging public competitions and highly appreciated corporate events. In combination with national campaigns, this helps Björnkläder to create an extremely powerful marketing package. ISP has played a stimulating role throughout.

Björnkläder is investing heavily in sport – a strategy that is paying off. Brand recognition has increased constantly every year. The brand is continuously gaining wider exposure and the company’s business network is expanding with every event. Which of course is reflected in positive development in terms of revenues and economic position.