UChoose Rewards participants have always been able to earn points
through every day card usage at participating merchants. Now, they are
able to see additional opportunities to earn bonus points at these
merchants. With these enhancements, UChoose Rewards becomes one of the
first loyalty rewards programs to provide these end-to-end services.

"Mobile capabilities are increasingly important to consumers, especially
when considering a rewards program," said Holly Krest, senior vice
president, Loyalty Solutions, Fiserv. "By expanding our existing mobile
platform, UChoose Rewards simplifies the lives of consumers and helps
them save money, all from their moile device. This added functionality
makes it easier for cardholders to take advantage of merchant-funded
offers and earn additional/bonus rewards points. Last year, UChoose
Rewards points were redeemed by more than 100,000 consumers for rewards
valued at $6 million."

The application provides a customized map to the locations of
participating merchants, enabling UChoose Rewards participants to see
available offers from merchants that will earn them bonus points.
Participants shopping in stores can scan UPC codes on merchandise to
determine if the item is available through their rewards program and how
many points are required to purchase it, continuing the program's
award-winning service and innovative solutions.

UChoose Rewards participants can download the mobile application from
Google (News - Alert) Play for use on Android™ devices or iTunes® for use on
iPhones® or iPads®. Existing app users will
receive an automatic upgrade.

Rewards programs can help financial institutions increase customer
loyalty, and cardholders who actively redeem rewards program points
exhibit card preference. UChoose Rewards registered cardholders use
their cards for 50 percent more transactions as compared to their
non-registered peers, delivering $52 more in incremental annual revenue
per cardholder to their card-issuing financial institution than those
who haven't signed up.

UChoose Rewards from Fiserv is an innovative program that allows
financial institutions to select from merchant-funded, issuer-funded or
a blended rewards program. UChoose Rewards supports both consumer and
small business market segments, and features a new in-store pick-up
option at Best Buy (News - Alert)®. Designed to incent cardholder usage, it
provides benefits for both debit and credit programs.