Being an entrepreneur is a lot like being a professional sportsperson in many ways. If you want to run a successful business, it’s essential to understand the mental, psychological and behavioral characteristics that are the key building blocks for success. It starts with having a positive mental attitude. The indomitable US entrepreneur and retail brand building legend, Debbi Fields, Founder of Mrs. Fields Cookies, said: “The one thing that I think is critical in the entrepreneurial spirit is that it’s all attitude. If you think you can, then you’re half way there. If you say, ‘I can’t,’ then you’re defeated.” Its hard to be a successful entrepreneur without a positive attitude because you are certain to experience difficult times along your business journey and your success or failure will be determined at these times. So there are a couple of key questions to ask yourself when starting out in business to test your positive attitude. Firstly, are you confident you can build a successful business, even when things might not go according to the original plan or take far longer than you could have thought possible? Secondly, do you feel good about your chances for success as an entrepreneur despite all the challenges that life might throw at you? If you can positively answer yes to both of these questions, then as Debbi Fields says: “You’re half way there.” It’s all about starting with a positive mental attitude.

Thanks for visiting LoA. This community is all about telling the inspirational stories of some of Africa's most successful and innovative women entrepreneurs; engaging in discussions about issues that matter to women entrepreneurs; celebrating success; and showcasing some of the incredible companies, products and services on offer around the continent from women-owned businesses - Melanie Hawken, founder and editor-in-chief

Women dominated the Zimbabwe Institute of Management 2017 Leadership Excellence awards that were presented in Harare this month, with Securico Security Services founder, Divine Ndhlukula, picking up the prestigious Private Sector Leader of the Year award. She received the award for her ongoing contribution to management excellence in the country in the preceding year and for being an example and inspiration for others to emulate.

Dr Gladys Kalema-Zikusoka, founder of Gorilla Conservation Coffee, the game-changing for-profit social enterprise which aims to improve the livelihoods of coffee farmers whilst at the same time protecting mountain gorillas in Uganda, has just been recognised by this year’s prestigious SEED Awards.

The Keroche Foundation Young Entrepreneurs Mentorship Program is one of the tangible ways that leading Kenyan entrepreneur, Tabitha Karanja, founder of Keroche Breweries, is fulfilling her vision of empowering a new generation of young entrepreneurs in her country. Five young women entrepreneurs have just been recognized for their business building activities in the second cohort to graduate from the program.

This month saw the appointment of Divine Ndhlukula, founder of game changing security services company, Securico, as the new Zimbabwe National Chamber of Commerce (ZNCC) President, a post she will occupy for the next two years. She has committed to dedicating her time at the helm of the ZNCC to furthering the cause of small to medium sized enterprises, something close to her heart as an entrepreneur. Divine said: “It will be important to note that we will focus on helping SMEs to realize their full potential as they now anchor the country’s economy. In the same vein, we will also strive to ensure that the country’s economy can realize its full potential.”

In the Upper East Region of Ghana, cooking is a dangerous and time-consuming daily activity. Results from a self-reported survey indicate that women spend two hours a day gathering fuel and water, followed by up to four hours standing over open fires1. Exposed to cooking smoke for hours each day, women and small children can be at higher risk for deadly diseases such as pneumonia, tuberculosis, heart disease and lung cancer.

Leading African beauty industry entrepreneur, Tara Fela-Durotoye, together with other leading Nigerian entrepreneurs are raising their voices to stand against counterfeiting, intellectual property theft and piracy in Nigeria. Their powerful new campaign 'United We Stand' aimed at tackling piracy, counterfeiting and intellectual property theft head-on launched on 24th February 2017. The campaign is a call to action against injustice which also implores the Nigerian public to take extra steps to preserve hard work and to ensure consumer safety by buying genuine products and shunning counterfeit products.

The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it.

From the founder and superstar CEO of DailyWorth.com, Amanda Steinberg - the go-to financial site for women with more than one million subscribers - comes a fresh book that redefines the relationship between women, self-worth, and money. Worth It shows women how to view money as a source of personal power and freedom—and live life on their terms.