Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …

Do you get anxiety just thinking about spa holiday marketing? It’s hard to believe we are nearing the end of 3rd quarter. September seems to fly by, and before we know it, the holidays sneak up on us. We seem to fall for it every year! I was speaking to an esthetician recently and she was telling me how she …

Every day, each one of us chooses how we will behave in life. We choose how we will treat our employees, our clients, our family members, and everyone with whom we interact every day. Now more than ever, we need leaders. Our world is hungry for authentic leaders who desire making positive changes for the greater good. It is up …

Job Vs. Career Vs. Calling Turn Your Calling into a Successful Business Do you work a job, have a career, or is esthetics your calling? This is an important question to ask yourself as the answer could have a major impact on your future success. Does it feel like you are just working a job? Jobs tend to be work …

Elevate Your Esthetician Business At A Live Workshop If you are an esthetician feeling frustrated about the best methods to take to grow your business then this blog post is for you. Do you struggle with attracting the right clients? Feel confused when it comes to marketing? Unsure of how to truly grow a lucrative practice? Not sure where to …

Grow from ordinary to extraordinary On the quest to grow from an ordinary esthetician into an extraordinary esthetician, it is imperative to get control over your time. There are multiple ways to discuss time management, and we have gone over a few in previous posts. We’ve discussed strategies from keeping negative thoughts from your mind as to not waste time, …

There is a lot more to running a successful esthetician business than just being the best at skin care. It also requires developing your unique brand, nurturing a dedicated client base, and building a stellar reputation. However, even with those priorities addressed, there are many other factors that impact one’s business potential. Learn the top 3 most commonly overlooked …

If you are a spa professional that feels frustrated working “on the business” or you’re not sure what you should be doing with internet marketing, then this will be the most valuable workshop you attend this summer! Join Industry Leaders Maxine Drake and Liz Steffen for a ONE OF A KIND Business and Marketing Event! When and where: Monday, August …

We are all inspired by the idea of success, but that definition of success widely varies from person to person. One person’s idea of success may not be very motivational for you. By defining what success means to you, taking action to achieve your goals and establishing balance between your personal and business life, you will find prosperity. Defining Success …

Elated. Energized. Pampered. Inspired. These words come to mind when I think about the nation’s first skin competition The Skin Games! The Skin Games is what our beauty industry has been thirsting for. I want to give a huge thank you to Jennifer Rosenblum and Jennifer Earls for all of their hard work and devotion. Thank you for showing our …