Only students who have completed the questionnaire will be considered for participation in the module. The announcement of the participating students will take place for Seminar 1 on 18.10.2019 and for Seminar 2 on 25.10.2019.

Contents

Seminar 1:

The seminar aims at introducing students to current topics of innovation management. These topics are approached through a comprehensive literature review performed by the students, with the aim of providing a sound picture of the body of knowledge for each specific topic. Students will learn to perform a systematic literature review, including topic search and ‘snow-balling’. They will have to develop a conceptual understanding of each topic, building on relevant literature, review empirical evidence critically, and discuss central results of past and current research. Performing a critical literature review, creating an understanding of the empirical basis for knowledge generation, and relating individual research results to each other, including discussing compatible and conflicting research results, is central to this seminar. At the end, students will have practiced a literature-based approach to a specific topic of interest, preparing them for understanding research progress and for performing a master thesis.

Seminar 2:

From theory to hands on innovation processes

Get the practical tools to run innovation projects, learn and practice the innovative framework Blue Ocean Strategy and Business Model Canvas. Both sessions will be a mix of teaching, examples and hands-on exercises with the methods and templates.

Session 1: Practical introduction to Blue Ocean Strategy, get to know the framework, how to run a Blue Ocean Strategy process including structured ideation and idea validation, working with a case company

Session 2: Practical introduction to Business Model Canvas and Value Proposition Design, get to know the framework, how to work with Business Model Canvas to build new innovative solutions, working with a case company