L’Oreal Professional Serie Expert Vitamino Color Masque

About L’Oreal

In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oreal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.