Wednesday, March 25, 2015

It’s a Different Microsoft, and It Matters | Tech.pinions - Perspective, Insight, Analysis

Excerpt from a Microsoft-in-transition reality check

"In a presentation at Convergence 2015, Microsoft Chief Marketing Officer Chris Capossela came with a presence that would have been unimaginable a couple of years ago. “We have pockets of real strength around the world, but we have some areas where our products just have not become important enough compared to what we would like them to be.” he said. And what is behind it is a fundamental change in how Microsoft, which claims has earned $25 billion a year from Office, will make money in applications from both consumers and enterprise customers: “We have a history of making money on Windows licenses that OEMs pay us on Enterprise Agreements, on EAs, if you will, and we’re changing that dramatically, and we’re moving to a model that we talk about as freemium innovation.”"