The purpose of this study was to examine the interrelationship of service quality to customer satisfaction in the beauty industry marked by a rapid market growth, fast advance in technology and fierce competition. It's specifically meant to investigate the impact of the quality of beauty service on customer satisfaction and store loyalty in that industry. The findings of the study were as follows: First, as a result of checking the influence of the technical quality and functional quality of hairdressing service on customer satisfaction, functional quality(0.864, p