to have your business model completely evaporate because Google decides to launch a free service that does exactly the same thing

"dude, why so glum?"
"well, i used to work for this cool internet startup, we had some great technology, and I was hoping to send my kids to college with my share options"
"what happened?!"
"we got googled..."
"mutherf*ckers!"
"hey, at least they're not evil..."