With its distinctive black and white checkerboard squares surrounded by bright red and chrome, Checkers Drive-Up Restaurants Inc. took the fast food hamburger market by storm in the early 1990s. Quickly building hundreds of unique, vibrantly colored modular restaurants throughout the southeastern United States, Checkers' high volume double drive-through windows and low overhead allowed it to dominate the burger market, shocking the complacent Big Four (McDonald's, Burger King, Wendy's and Hardee's).