Kimberly-Clark pulls Huggies promotion

12:54 PM,
Mar. 5, 2013

Written by

Larry Avila
Post-Crescent Media

Sometimes even the best thought-out promotions may convey the wrong message.

Dallas-based consumer products giant Kimberly-Clark Corp. recently pulled an image from its Huggies diapers website, which also was used in email coupon promotions for its Huggies OverNites line. The picture showed an infant laying asleep on top of an adult, which alarmed some parents and organizations, including Pittsburgh-based Cribs for Kids, which works to educate parents about the safest places for babies to sleep and reduce infant deaths caused by accidental suffocation.