RUBY SERRA JOINS PACIFIC WORLD TEAM IN NORTH AMERICA

WORLD - Global DMC and event management organisation Pacific World has appointed Ruby Serra as director of global sales, North America.Serra has 25 years' experience in the business events industry, working for the Singapore Exhibition and Convention Bureau, as well as Destination Asia.<br />“I am excited to join Pacific World and start the next phase ...

WORLD - Global DMC and event management organisation Pacific World has appointed Ruby Serra as director of global sales, North America.

Serra has 25 years' experience in the business events industry, working for the Singapore Exhibition and Convention Bureau, as well as Destination Asia.

“I am excited to join Pacific World and start the next phase in my career,” she said. “I am looking forward to bringing a new set of solutions to the market and broadening my horizons to more than 100 worldwide destinations in Asia, Europe, the US, Middle East and Africa.”

“We are pleased to welcome Ruby to the Pacific World team," said Herve Joseph-Antoine, global MD of Pacific World. "Not only does she have a great track record, but she shares our values, especially the innovative spirit, performance drive and team values.”

Harsha Krishnan, strategic development director at Pacific World, added: “Ruby joining Pacific World is fantastic news as we are deploying the first truly global solution for clients in the destination and event management space, together with our alliance partner ACCESS Destination Services. Her experience of building client solutions will be key for us to implement our new combined approach, and she will team up with Natale Patterson and Adam Kimball of ACCESS Destination Services global sales team.”

Joseph-Antoine said that, to enable this new phase of development, Pacific World has decided to end the commercial co-operation with World Marketing Group.