Lenovo renews global social agency of record relationship with We Are Social, Singapore

Lenovo has renewed its global social media agency of record relationship with We Are Social, marking the third consecutive year of the partnership.

Under the agreement, We Are Social's Singapore team will continue to provide a variety of social media services, including social listening, campaign design and on-ground activation, community engagement and content creation. Support to the Lenovo Worldwide Social Media team will continue to be led from We Are Social's Singapore office, aided by the agency's global network, including its London headquarters.

Lenovo's Digital and Social Centre of Excellence, its internal social
media hub serving markets worldwide, is based in Singapore.

Says
Rod Strother, director of Lenovo's digital and social centre of
excellence: "We Are Social has shown their value and passion to us as a
business over the past three years. The relationship has been very
strong and them bringing their network to us has really benefited Lenovo
at a worldwide level. The team provided a fantastic kickoff for Lenovo
Tech World with their work on the #ihackedlife campaign, which is one of
the most successful campaigns we've ever done."

We Are Social
was originally awarded global social media AOR duties in December 2012
following a pitch, to provide strategic support and advice to Lenovo's
in-house social media team, while partnering to develop a long-term
strategy across all social media channels to drive the brand's business
objectives.

Says Nathan McDonald, co-founder and global managing
partner, We Are Social: "We are very pleased with the continued
evolution of this partnership. The renewal of our global social media
AOR relationship is a reflection of the mutual respect our teams have
for each other and our desire to provide best-in-class communications
and services to the Lenovo community."

In April, We Are Social's
Singapore team launched a one-night-only urban art exhibition in
collaboration with some of the country's rising artists to bring to life
a series of artworks projected at ten different locations around the
city using the new Lenovo YOGA Tablet 2 Pro. The initiative attracted
close to 2,000 attendees on event night and it reached over 1.4 million
people on social media.

Strother said: "With more focus put on
social media marketing within our organisation, it opens up more areas
for We Are Social to provide relevant and valuable support."

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