AddThis Introduces Social Sign In to Its Suite of Social Plug-Ins

Social Sharing Platform Delivers Enhanced Publisher Toolkit for
Simplified Social Identity and Demographics

August 21, 2012 08:00 AM Eastern Daylight Time

MCLEAN, Va.--(BUSINESS WIRE)--AddThis today announced the integration of Social Sign In to its suite
of social plug-ins, enabling users to log into a website using their
existing social credentials from the three largest social networks -
Google, Facebook, or Twitter. Social Sign In provides publishers with a
simplified and lightweight method to take advantage of social identities
within the social web’s most comprehensive sharing toolset.

“Consumers increasingly want personalized content experiences but resist
the inefficiencies and hassle of unique registrations at each site they
visit. Social Sign In gives consumers a more interactive connection to
the site while providing publishers with accurate authentication and
demographic data,” said Charlie Reverte, Head of Publisher Products at
AddThis. “Our goal is to use social infrastructure to strengthen the
consumer-publisher connection by speeding up registration and sign-in
with a secure, privacy-assured process.”

AddThis’ Social Sign In delivers new competitive advantages to
publishers, including the most lightweight, sign-in capability; the
flexibility to host the technology on publishers’ own sites, allowing
for access to customer information databases; and specialized access to
content and tools. AddThis’ Social Sign In will now be available on more
than 14 million domains, to support more than 1.3 billion users monthly.

Enabling access to websites via sign-in authentication through trusted
social networks helps publishers establish stickier relationships with
their readers. Social Sign In also gives publishers new robustness and
capabilities by leveraging Google, Facebook and Twitter user attributes
for more personalized and intimate engagement.

“We've been leveraging AddThis’ sharing capabilities by using their
vertical scrolling menu bar with great results and are looking forward
to testing their social sign-in capabilities,” said Greg Robleto,
Director of Community and Social Media at The Motley Fool. “We're very
excited about the lightweight approach as well as the flexibility to
manage all of the data on our end.”

About AddThis

AddThis is the leader in socially connecting publishers, services and
advertisers to audiences on the open web. Reaching more than 1.3 billion
unique users monthly, AddThis’ social tools and analytics are used on
more than 14 million unique domains to distribute and track digital
content such as web pages, widgets, and videos to social networks,
bookmarking sites, blogs, and more. AddThis’ proprietary XGraph data
technology processes 70 percent of the world’s web traffic to deliver
real-time insights, data-driven tools, and high-performing audience
products. Visit addthis.com to learn more.