The 65EC9700 Curved OLED ULTRA HD 4K TV puts LG's two best technologies into one very special television. OLED's incredible contrast ratio gives you the deepest black levels for a greater sense of realism. LG's exclusive OLED technology also brings two million more sub-pixels than conventional HDTVs, now with 4K resolution that is four times clearer than Full HD. The picture is so lifelike, you'll forget you're watching a TV. With LG's Tru-4K Engine Pro, your current HD and even SD content will be converted to near-4K standards, so you can enjoy the benefits of ULTRA HD no matter what you're watching. And despite all of this advanced technology inside, the 65EC9700 boasts an eye-catching curved design and pencil-thin frame that will be a beautiful addition to any room in the house.