Mobile

Marketers and producers, take note: you do not maximize a geek idol by toning down her weirdness to stuff her into some cookie-cutter mainstream mold. That sort of intellectual laziness turns potentially game-changing black swans into commodified poultry. That sort of intellectual laziness would have turned Shoko Nakagawa into just another bikini idol.

Global investment firm Morgan Stanley predicts that, within five years, more people will access the Web through phones than through PCs. The Japanese are ten years ahead of the curve: they’ve been accessing the Internet mostly through their phones since 2005.