October 30, 2018

SOUTHFRESH - GENUINE SELVEDGE JEANS

We are
proud to introduce you to the new Southfresh jeans, crafted in Southern Italy
from Candiani 12.5oz raw, yellow selvedge denim fabric.

Founded in
1938 in Milan, Candiani is one of the top denim mills in the world.

The
exclusive yellow selvedge is the detail which makes this item strongly
recognizable in addition to the properties of raw denim fabric.

The pants
adopt a slim fit in a classic 5 pocket design, the mid-rise and tapered leg
make them fit comfortably at the thigh and taper to a narrower ankle. Button
fly.

Tobacco stitching and custom hardware finish the pants, with a genuine Italian leather waist patch which is debossed with Southfresh logo and attached only on 2 sides so you can wear a belt underneath.

Selvedge denim is woven on ancient looms about 75cm wide, much smaller than industrial modern looms which are 1,50m wide. Selvedge denim has a double consumption in the construction of a jeans compared to a non-selvedge denim because it is shorter than industrial fabric, this feature raises the quality of the product to a higher level.Selvedge has become extremely rare since mid 50’s and it has been rediscovered by some japanese producers around 1980.For our new jeans we chose a selvedge product dedicated to real denim enthusiasts.

Raw denim might be considered the purest form of denim, because after the weaving and the dye it gets cut and sewn without any washing or distressing.

The fabric, worn every day, will naturally fade and deform following activities and moves, adapting to your body and your lifestyle and creating a unique wear pattern.

We recommend to wash the pants as little as possible and simply soak them separately in cold water turned inside out for 30 minutes with a mild detergent and swirl them to remove any sediment and line dry when in need for a freshening up.