Richard D. Eiseman, Jr, president and CEO of Eiseman Jewels, and Maximilian Büsser, founder of MB&F (Maximilian Büsser & Friends), celebrated the launch of the MB&F timepiece collection in Dallas at a cocktail reception on September 19.

Clients and timepiece collectors mingled, as they took in the stunning views of the Dallas skyline from host Justin Magnuson’s high-rise home. As the sun set over the city, guests enjoyed cocktails and hors d’oeuvres while viewing MB&F timepiece and clock collections, known as “machines,” which are now available exclusively at Eiseman.

Mid-way through the evening, partygoers sipped on specialty drinks and gathered near Magnuson’s rooftop garden for a warm welcome by Mr. Eiseman who then introduced Büsser. Büsser shared his background, including 15 years managing prestigious timepiece brands, and his life-long passion for design, which led him to the founding of MB&F. In his own words, MB&F is “an artistic and micro-engineering laboratory dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals that he both respects and enjoys working with.”

Büsser highlighted some of the brand's most sought-after pieces, which Eiseman will offer, including Legacy Machine 1 and Legacy Machine 101, as well as Horological Machines HM 7 Aquapod and HM 8 Can Am. As well, attendees were the first in the world to view the brand’s newest timepiece, which will be unveiled later in October.

As the evening came to a close, patrons received an MB&F Bluetooth speaker along with an MB&F Co-creation shaped USB drive with some additional information on the brand.

For more information about MB&F, visit eisemanjewels.com.

About MB&F

In 2015, MB&F celebrated its 10th anniversary as the world’s first ever horological concept laboratory: 10 years of hyper-creativity; 11 remarkable calibres forming the base of the critically acclaimed Horological Machines and Legacy Machines for which MB&F has become renowned.

After 15 years managing prestigious watch brands, Maximilian Büsser resigned from his Managing Director position at Harry Winston in 2005 to create MB&F – Maximilian Büsser & Friends. MB&F is an artistic and micro-engineering laboratory dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals that Büsser both respects and enjoys working with.

In 2007, MB&F unveiled its first Horological Machine, HM1. HM1’s sculptured, three-dimensional case and beautifully finished engine (movement) set the standard for the idiosyncratic Horological Machines that have followed: HM2, HM3, HM4, HM5, HM6, HM8 and HMX – all Machines that tell the time, rather than Machines to tell the time.

In 2011, MB&F launched its round-cased Legacy Machine collection. These more classical pieces – classical for MB&F, that is – pay tribute to nineteenth-century watchmaking excellence by reinterpreting complications from the great horological innovators of yesteryear to create contemporary objets d'art. LM1 and LM2 were followed by LM101, the first MB&F Machine to feature a movement developed entirely in-house. The year 2015 saw the launch of Legacy Machine Perpetual featuring a fully integrated perpetual calendar. MB&F generally alternates between launching contemporary, resolutely unconventional Horological Machines and historically inspired Legacy Machines.

As well as Horological and Legacy Machines, MB&F has created space age Music Machines (1,2 and 3) in collaboration with music box specialist Reuge; and with l’Epée 1839, unusual clocks in the form of a space station (Starfleet Machine), a spider (Arachnophobia); and three robot clocks (Melchior, Sherman and Balthazar). In 2016, MB&F and Caran d’Ache created a mechanical rocket-pen called Astrograph.

And there have been distinguished accolades reminding us of the innovative nature of MB&F’s journey so far. To name a few, there have been no less than 4 Grand Prix awards from the famous Grand Prix d'Horlogerie de Genève: in 2016, LM Perpetual won the Grand Prix for Best Calendar Watch; in 2012, Legacy Machine N°1 was awarded the Public Prize (voted for by horology fans) and the Best Men’s Watch Prize (voted for by the professional jury); and in 2010, MB&F won Best Concept and Design Watch for the HM4 Thunderbolt. In 2015 MB&F received a Red Dot: Best of the Best award – the top prize at the international Red Dot Awards – for the HM6 Space Pirate.

As the original family-owned tenant of NorthPark Center, Eiseman Jewels anchors the most important retail location in the Center and in the southwest. Located adjacent to Neiman Marcus, customers can contact Eiseman Jewels at (214) 369-6100 during stores hours of Monday through Saturday 10 a.m. until 6 p.m., closed Sunday or by appointment in your home, office or jet.

Eiseman Jewels was selected in 2014 as one of Town & Country magazine’s “Best Independent Jewelers,” selected as the finest independent jewelry store in 2010 by National Jeweler magazine and was chosen by editors of D Magazine as “Best Jewelry Store” in Dallas.