​Scott Connors is a doctoral candidate in the Department of Marketing and International Business at Washington State University. Scott completed an M.Sc degree in Marketing at the University of Guelph and began his PhD at Ivey Business School (University of Western Ontario) before transferring to WSU to follow his PhD advisor, Dr. Andrew Perkins. His research delves into consumer behavior to examine both the light and dark sides of consumers’ interaction with brands to develop strategies that either enhance or protect the brand accordingly. Scott’s research has been published in the Journal of Experimental Social Psychology and the Journal of Business Ethics, is being revised for invited resubmissions at the Journal of Consumer Research and the Journal of Consumer Psychology, and has been presented at top conferences in marketing and psychology (e.g. Association for Consumer ResearchSociety for Consumer Psychology, and Association for Psychological Science).