If you can accurately convey the opportunity in less than two or three minutes, then you will be able to grab your audience’s attention for the details that follow.

There’s a school of thought about company presentations - start with the punchline. Why? Venture investors are busy and extremely knowledgeable about business in general. They understand that most good businesses are fundamentally easy to understand, so they distrust a long and complicated explanation of the opportunity.

To use an analogy, think of your company presentation as an “introduction.” When you’re introducing yourself to someone new on a personal level, you don’t start the introduction with a long-winded description of your background. You start off with a short greeting and then ease into the conversation. Asking questions, providing bite-sized information about yourself and learning about the other person. It’s the same concept with presenting your company.

Less is more. If investors are interested in your “introduction,” they’ll pursue the opportunity to get into the details later.