Turning churned players into active and valuable users

Speaking to TotallyGaming.com, our Head of Business Development Andrew Foster discusses the new partnership with the award-winning online sports betting and eSports operator Pinnacle. The deal struck revolves around (Re)activation services, which focuses on player retention and their rebound of value, rather than investing in increasing acquisition costs.

“Our focus is to create an entirely new source of value generation whilst providing a proactive responsible gaming strategy for the operator. The service is such that it compliments an operators existing CRM cycle by regenerating players after the existing cycle has ended.”