Tue Dec 05 17:39:00 CET 2017 Communiqué de presse

Real-size 3D products can be visualised and explored on your iPhone or iPad +++ New functionality directly links to online configurator in 17 BMW i markets +++ App available in 21 languages – access for millions of consumers.

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Ventes et Marketing

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Internet, e-business

Press Contact.

Downloads.

Munich. Millions of consumers worldwide can now
interactively explore BMW i cars via the BMW i Visualiser App for iOS.
Having been the first automotive brand in the world to offer customers
an interactive, 3D augmented reality product experience earlier this
year, BMW i is now setting the pace again as one of the first car
brands to make use of Apple’s ARKit, which launched with iOS 11 in
September. The app can be downloaded onto any iPhone from 6s/6s Plus
or newer; it also works on Apple’s iPad Pro or this year’s Apple iPad.

“Our products are highly emotional vehicles which customers need to
experience,” commented Andrea Castronovo, BMW Group Vice President,
Customer Centric Sales Strategy, MPM & Process Management. “With
this app, we’re able to bring the next best thing to an actual product
into people’s pockets – they can just take out their iPhone and see
what their dream car would look like on the driveway or how it would
fit into their garage,” he continued.

Having downloaded the app, available now on the App Store, customers
can explore their ideal BMW i3, i3s or i8 as a life-size, interactive
visualisation. They can change the colour, wheel trims and interior at
the touch of a button – they can even open the doors and climb into
the visualised car, making this a truly interactive experience. “We
know that almost all our customers inform themselves about our
products online before they visit the showroom and they often do this
on their iPhone or iPad,” said Stefan Biermann, Head of Sales
Innovations. “So this is the next logical step – rather than just
reading about the product, they can go some way to experiencing it.
Once they’re happy with their visualisation, they can save the data
and a picture to share on social media or, in selected major markets,
they can transfer from the Visualiser directly into the online
configurator to fine-tune their ideal BMW i vehicle,” he added.

The app is available in 21 languages from Czech to Turkish and the
direct link between the BMW i Visualiser and the online configurator
is available for 17 BMW i markets, with more markets to be added in
the future. This new, extended functionality is an example of
seamless, multi-channel customer communication, which transforms what
until now has been two dimensional pictures and text into a three
dimensional customer experience.

Consumption and Emission Data.

The synchronous electric motor powering the new BMW i3 generates a
maximum output of 125 kW/170 hp. Its peak torque is 250 Nm
(184 lb-ft), all of which is available instantly from a standstill,
as is usual with electric motors. This means that stepping on the
accelerator pedal immediately unleashes a thrilling burst of speed.
The motor smoothly delivers the kind of performance that drivers
expect from a BMW via a single-speed automatic transmission, with
continuous power delivery that builds up the car’s tempo in a
characteristically dynamic fashion. 0-100 km/h (62 mph) is achieved
by the new BMW i3 in 7.3 seconds. Its top speed is limited to
150 km/h (93 mph).

Located low in the vehicle floor, the lithium-ion high-voltage
battery provides a range of 290 to 300 kilometres (180-186 miles)*
based on the NEDC cycle, 235 to 255 kilometres (146 to 158 miles)**
as per WLTP and up to 200 kilometres (124 miles)*** in everyday use.
The combined electric power consumption of the new BMW i3 on the
NEDC cycle varies between 13.6 and 13.1 kWh for every 100 kilometres*.

* Consumption and emissions figures as well as ranges according to
NEDC test cycle, may vary depending on the tyre format specified.

** Ranges according to WLTP test cycle, may vary depending on the
tyre format specified and the equipment level.