Google hosted an event in Manhattan yesterday to pitch advertisers on YouTube. Silicon Alley Insider's Michael Learmonth tried to crash and got booted. The New York Times's Louise Story played nice and apparently got to stay, but later told readers the "bulk of the event" was "off the record." Apparently, neither tried Google search. Attendee Ian Schafer, CEO of a digital marketing agency, was happy to blog everything.

On his blog he reports that "the real news was YouTube's announcement of an impending launch of advanced analytics tools."

You'll be able to see where video views are coming from (geographically and site-wise), as well as many other data points. This will be a huge help to advertisers trying to extract more success metrics and data from their YouTube efforts.