Over the years, I have created and launched twelve different large group or online programs. As you can imagine, I’ve made a number of mistakes – including one I see coaches make over and over again. I spent months creating a beautiful, soup-to-nuts, ready-for-market online course without testing it or “workshopping” it first. If you want to build a powerful course that truly serves your audience and feeds your business bottom line, you’ve got to build it out in layers. Otherwise, you risk wasting months (sometimes years!) hiding behind your laptop creating the world’s greatest program with all the bells and whistles. But when it’s time to launch, your course just misses the mark. But never fear, my fellow coach! There’s a simpler, more lucrative way to design that course of yours. It actually takes less work and you don’t have to disappear for months slaving away at your course all by your lonesome. Let me tell you what I mean…

Over the last 15 years, I’ve started three six-figure businesses from scratch. Along the way, I’ve made a ton of mistakes, had some major successes, and learned precisely how to build a coaching business that makes a real difference in the world and supports the lifestyle I desire. Let me share some of my favorite lessons with you…

Whether you feel like you’ve been-there-done-that on the Customer Avatar front or you don’t have any clue what I’m even talking about, please read this blog with open eyes. Your business depends on it…