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Blog

And in this corner, weighing in at 8-and-a-half lbs, is Flora of the Chicago Region by Gerald Wilhelm and Laura Rericha, with illustrations by Margot Mazur. This scholarly heavyweight was 15 years in the making with over 100,000 man hours. We joined the project in year 15 to design the book, which has 1,392 pages and contains 2,000

Developer. Builder. Partner. Lauth Group is celebrating their 40th year of developing, constructing, and partnering on significant commercial real estate projects and we got to help them put together a campaign to announce the good news. Elements of the campaign include an updated logo to be used during the 40th anniversary, targeted email and online

We all have friends that work from home and tell us how great it is but I have to admit, I was a skeptic. Arguments ranging from the good (less commute, more productivity) to the bad (distractions at home or, conversely, not being able to take a break from working) seemed so extreme that they

Over the course of the last year we worked with Gregory & Appel marketing and senior leadership to update their positioning, messaging, and brand identity. After developing a positioning statement and messaging matrix for their various product lines, we looked back at the company’s 133 year history and reviewed the variety of logos used over

Community Munster, part of Community Healthcare System of Northwest Indiana, has seen a recent increase in competitive market activity in their cancer care services. So they thought it would be a good time to remind local residents that they can get top rated care right in Munster. We developed a new creative message, focused on

Spring is here with all the glory of flowering trees, crisp morning air, sun-drenched days and extended daylight in the evenings, giving us more time to spend with friends and family on our backyard deck or patio. And with the start of spring, we usher in a new season of real estate activity. Homebuying is

With 40 years of development and construction experience, Lauth Group is a leader in commercial real estate. We were excited to help them refresh their brand by updating their web site to a responsive design, allowing visitors to access Lauth’s outstanding projects and first class services on any device. In addition, we updated their brand

The always-amazing folks at The Best Chocolate in Town have really outdone themselves. Not only do they have the best chocolate, truffles, popcorn, toffee, and turtle squares, now they also have the best coffee, espresso, cookies, brownies, cakes and much, much more. And we were pleased to be able to help them with new wall

How time flies! Our friends at commercial interior design firm IDO are celebrating their 25th anniversary so we’re helping them celebrate all year long. No quarter life crisis here, IDO wants to be focused on the future and where they’ll be in the next 25 years. We updated their logo, tagline and social media icons,

Changing the Paradigm At Axiomport we’re changing our work environment, splitting our time between Axiomport HQ on Mass Ave and our new independent home office spaces. After spending many years working in a traditional office environment, it’s fun to change it up by working at home where you can eliminate your commute, listen to your

In 2016 we designed the annual report for The Children’s Museum of Indianapolis around the theme of Extraordinary Transformations. As the museum reached it’s 90th anniversary, Extraordinary Transformations was also the theme of a visionary campaign to shape the future of the museum and the community. As many residents of Indy and the Midwest know,

We are pleased to support Community Health Network in their new building project on the east side of Indianapolis with a multi-tiered advertising campaign. “Community Health Network is investing . . . in its East Region by building a brand new hospital that will be completed in 2019. The new hospital tower will include an all new emergency

Located in downtown Indianapolis, the Indiana State Museum tells the story of the Hoosier state with exhibits on Indiana art, science and culture. They asked us to update the museum’s brand and provide direction on integrating the eleven Historic Sites around the state within the brand. Check out our brief case study on this project.

Flexible work space is a game changer! I write this from a somewhat limited experience, but I can tell you that it has been a great experience the last few months. Having the opportunity to meet downtown at Axiomport headquarters and exchange ideas and thoughts in person with our team is a great way to

“CAUTION! This book is different, and not for everyone . . .” Thus begins The Rantings of a Mad Botanist, the pull-no-punches gardening book by our friend, author Bill McKnight. Over the years we’ve helped Bill and the Indiana Academy of Science design a shelf full of titles, so we were thrilled to help him

Having redesigned the IDO web site before last years “mobilegeddon,” Google’s push for mobile-friendly sites, our friends at IDO asked us to make a few changes to their site: provide bolder page layouts with new photography and incisive copy and develop a user experience that adapts to mobile. We all know mobile is a big

Like many creatives, Pat has always had something of a home office, but now she is enjoying the convenience of working from home on a regular basis. Pat’s two dogs—Bailey, a Jack Russell terrier mix, and Henry, a “very cute but we’re not sure what exactly” mix—are also enjoying Pat’s new work arrangement and are

For over a decade the Carmel and Fishers Chambers of Commerce had discussed merging their organizations to benefit the many businesses that work across township borders in Hamilton County, Indiana. With approvals from both boards to move forward, we were engaged to develop a new brand that worked for both chambers, but also would be

We were honored to work with the staff of the IMA to concept, design and write the 2014-2015 annual report. Based on a theme of “Art + Nature” we slimmed the report to half it’s previous size at a svelte 48-pages, highlighting events, programs, acquisitions and key constituents for an impactful, attractive and readable review