As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers.

by Talkwalker

It takes years to earn a good reputation...and seconds to annihilate it. Time spent building up trust around your brand,

turned to dust. With people online 24/7/365, it’s critical that brands have a crisis management plan. Ignoring online conversation isn’t an option. Brands must communicate, listen, and respond effectively to meet customer expectations. In this in-depth article from Talkwalker, you'll gain valuable insights into how to prepare your destination and organization.

by the World Food Travel Association

The State of the Food Tourism Industry Annual Report serves as a bellwether or compass for our industry, all related business sectors and media. For the report, the World Food Travel Association asked just over 70 industry experts from around the world their opinion on the most important issues facing the food tourism industry today. The report brings together not just their qualitative opinions, but it also assesses their input quantitatively. Registration is required to receive a free copy of the 62-page report.

by Destinations International

Words matter in politics...and those words need to be chosen carefully. If Destination Marketers are to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional...and connects their values to your organization.

In this policy brief, Destinations International demonstrates why our industry must utilize a new tourism vocabulary to connect with stakeholders in a meaningful way and better illustrate the value of destination organizations. Click HERE to read the brief.

by US Travel

Made in America: Travel’s Essential Contribution to Economic Development showcases how destinations are successful and important contributors to local communities and economic development. It also highlights how the role of the DMO has evolved to be a community manager. CLICK HERE