Gaia Branding by Carla Torres Has an Earth-Friendly Aesthetic

This Gaia branding design by Carla Torres places Earth-friendly principles at the forefront of the seed company's retail offerings for gardeners.

The Gaia seeds are housed within a recyclable tube to visually differentiate them from the scores of seed packets in gardening aisles; aesthetically pleasing, color-coordinated typography at the top of each tube denotes the cultivar it contains. Seed combination packs are staged in transparent buckets, reflecting plants' ability to virtually paint a landscape with vibrant blooms.