In Enjoyment Rank, put a number from 1 to 10, where 10 indicates a topic you enjoy the most.

Take the top 3 niches, which should score 10, 9 & 8, and find 2 sub-niches for each. Now you should have 6 sub-niches to choose from.

Record a quick 30-second video from your phone for each one of them.

Rank every one of these videos from 1 to 6, with 6 as the highest score. Your rank should not reflect how good you were in the video. It should, again, be based on how much you enjoyed making a video about that topic.

Choose the highest score sub-niche (6) to be your final niche.

Keep the other niches. We may need them later on.

Download an excel sheet with examples of niches and sub-niches.

Now you should have a solid sub-niche that you enjoy and hopefully will have fun creating content about.

I want you to have a sub-niche because that will make you look like an expert in your area and also way easier to rank in Google and YouTube.

Finding a Profitable Niche

This is mainly about keywords. It is very important to find keywords in your niches that are easy to rank.

You don’t want to make videos that no one sees! Usually, this is what happens to new YouTubers, who then judge that YouTube sucks or they suck and just give up!

Having said that, it is a lot easier to rank on YouTube than Google.

Don’t worry – I will show you how to find profitable keywords step by step.

The first thing you need to do is download VidIQ Chrome extension. You will need it later. There is a free version.

Obviously you are starting out and have no subscribers and no authority channel yet.

So you need to find low competition keywords, yet have decent traffic.

Long Tail Keyword is the key here, at least 4 words. Less than that and it will be really difficult for you to rank.

To help you out, there are a few keywords that I always advise beginners to start with:

how to XXX

Best/Top XXX

Tutorial XXX

XXX Review

Your best bet will be “how to XXX”, it is by far the easiest to rank and make videos about too.

And literally every person in the world, including you, has googled “how to” keywords before!

For instance, if your niche is vegan dinner, you just go to the YouTube search bar and type in “how to cook vegan”.

And look at the drop-down suggestion box. It is a gold mine.

Or simply just type “vegan dinner” to brainstorm ideas.

You will also be able to see VidIQ useful information on the right side:

…from how many people are searching for those keywords (Search Volume) to how easy it is to rank for it. (Competition Score).

Make sure you find at least 5 keywords that meet the following criteria:

Min of 15 Search Volume in VidIQ

Max of 30 Competition Score in VidIQ

If you are stuck and cannot find or think of any keywords, don’t you worry.

I have a solution for you! It is probably the best brainstorming tool for YouTube affiliate marketing.