According to Wikipedia: Moe (萌え, pronounced [mo.e]) is a Japanese slang word; in greater China, it is also a well known loanword. The word has come to be used to mean one particular kind of "adorable", one specific type of "cute", mainly as applied to fictional characters. Moe does not have one concrete definition, but rather has a variety of meanings. People use Moe to mean a particular feeling or characteristic