When you update your app and write a release note, you probably just make a list of new features or go with a cliched “Minor bug fixes” phrase. But is this really the best way to use space in the What’s New section? Probably, not.

In this post, we’ll discuss the different ways in which developers write their release notes, what should and what shouldn’t be included into your what’s new content, and we’ll illustrate all this with examples.

The best way to manage bugs in your application is to avoid them. But some of the bugs get detected only after the release of the app. This is not the end of the world. Some major app publishers released app versions with a bug and survived.

The key to managing your bugs successfully means knowing how to detect them, track them and how to manage user frustration caused by not good enough performance of your app. Let’s look into all these in more detail.

You may spend hours and days promoting your mobile app or game. You talk about your app on forums, your product appears on some app blogs every now and then, but each of this activities brings you very few users and hardly any money.

But that’s not how it’s done. App marketing is about effective techniques and a stable growth. It really helps adopting a growth hacking mindset when you set out to promote your products.

So, what is growth hacking? It’s a marketing technique which uses creativity, social metrics and analytical thinking to sell and promote products. For growth hackers, the absolute focus is growth. If something doesn’t promise you a considerable boost in downloads, it’s not worth it.

Today we’ll teach you some growth hacking app promotion techniques. Read them, adapt them to your reality and take action. It’s time to move your app marketing to another level.

Many developers admit that occasional price drops are the major method of attracting new users to their apps. Not PR, not advertising, not social media promotion – just price drops! In this post we’ll find out the reasons why this strategy works and discuss ways to get the most advantage of a temporary price drop. If you have developed a paid iOS app, you absolutely can’t miss this information.Continue reading

At first, a few words about why pushing apps to Japan is a great idea. Firstly, large market (this small country has a third of USA population) with users preferring iOS devices over the ones running on Android. And, secondly, the Japanese are ready to spend money on good quality apps, games and in-apps (not so much the case in Russia or China). In fact, according to Sensortower, Japan demonstrates the highest revenue per download in 2015. You can’t miss a chance of getting your app or game in front of the eyes of such valuable users!