Facebook has announced its new meta-messaging system, which is an interesting little piece of tech. It ties together your email, chat, messaging, and tries to automate your communication to whatever you’re doing. It sound’s a little like Google Wave if Wave had been introduced properly. However, it still suffers the same problem: I don’t want another inbox.

Web Analytics

Stephan Hammel takes a look at how to track PDF docs and falls back on what we always knew: it’s all redirects. It’s not that bad a solution actually (I mean, it IS how we track email), it’s easy(ish) to implement and if you’re using an analytics app that tracks IP addresses then you can use it to get a relatively accurate count of the number of readers.

I came across this blog today, talking about measuring social media (a bit of an interest for me). I’m always a little astonished by how 90% of blog posts on analytics are like this, even following the same steps: set goals, find KPI’s, find tools, track, report. Is it no wonder then that so many people have trouble with analytics? This is like those people who say that the key to success is following your dreams.