The WordStream Blog

Tips & tricks to help you get the most out of your online advertising.

Our Top SEO Link Building Posts of All Time!

If there’s one thing I’ve learned from looking at our analytics over the years since we launched this blog, it’s that People. Love. Link building. Articles about link building consistently drive the most traffic over time. Why? It’s not the only thing that matters for SEO – you also need great title tags, strong information architecture, etc., etc. Those posts do pretty well too, but there’s not as much to say about them.

My theory is that link building is more like a game, and I bet a lot of SEOs grew up as gamers. SEO link building isn’t just a matter of learning a few basic best practices and applying them. There will always be new ways to score links, and getting a great link is a triumph for an SEO. It’s like a new top score on Donkey Kong.

Are you the King of Kong?

Since we’ve published so many popular link building posts here, I decided to round them up for easy reference.

Our Top 10 Most Popular SEO Link Building Posts

How to Create Amazing Backlinks – Why build mediocre links when you can build amazing ones?! This post outlines a five-step process for discovering what people are linking to, who’s linking to it, why they’re linking to it, and how you can get in on the action.

Advanced Link Building: Clone Your Most Successful Link Profiles – You know it’s worthwhile to analyze links on competitor sites, but did you know you should also be examining your own link profiles for link opportunities? This post explains how to replicate the success of your strongest ranking page on your weaker ranking pages.

SEO Lab: Testing Anchor Text Links – This was a test to see if Google only counts the first instance of anchor text it encounters on a page to the same URL, and if Google counts "nofollow" anchor text. (Fair warning: The results may not longer be valid as this post is more than a year old.)

A Few Link Building Guest Posts

And finally here are some of our best link building articles from guest authors: