The home of Disney World, Gatorland, and the world capitol of family vacations — Kissimmee was made for kids. So this winter, instead of talking about warm Florida weather, Kissimmee brought the warmth with ads literally made by kids.

In Kissimmee you can meet a princess, ride a roller coaster, and wrestle a gator – all in one day. Really! But by having kids tell the story of our destination, it had you guessing if this was from the imagination of a child or a dream come true.

Their stories ran in Canada’s Tiananmen square and their drawings covered Subway stations in Boston and Chicago.

We worked with an animator to bring the kids’ flat drawings to life in Times Square.

Social ads targeted parents as a warm reminder that kids need vacations too.