2019 Mclaren Senna Makes Debut At São Paulo Motor Show

2019 Mclaren Senna Makes Public Debut

The 2019 Mclaren Senna has made it’s public debut at the São Paulo Motor Show, shown between the 6th and 18th of November 2018. The ultimate road-legal track car from McLaren automotive was the key component of an emotive display celebrating the story of the Brazilian racing legend, which also features the MP4/6 Formula 1 car. McLaren customers and fans will saw the McLaren Senna and celebrate the story of the man who inspired it on the Senna Brand’s stand #E-289.

The Hometown Of The Legendary Driver – 2019 Mclaren Senna

McLaren’s Middle East, Africa and Latin American Managing Director, Brett Soso says, “We are honoured to be working with Senna Brand to debut the McLaren Senna in Latin America. It is even more fitting to unveil it in São Paulo – a home city of the legendary Formula 1 driver that inspired its name. We are delighted with the reception of the car in the market and I wanted to personally thank our retailer McLaren São Paulo for their continuous efforts in promoting the story of Ayrton Senna and McLaren in Brazil.”

The car being debuted in Ayrton Senna’s hometown is not only fitting because the car is named after him, but fitting because of how far McLaren have gone to embody the spirit and character of Senna throughout the whole car. McLaren have highlighted Senna’s arrival to the team back in 1988, Senna’s mindset was one that McLaren shared and he is quoted to have said, “You commit yourself to such a level where there is no compromise… You give everything you have, everything, absolutely everything.” McLaren have kept this mindset with the car, and state that, “The McLaren Senna is the personification of McLaren’s DNA at its most extreme, creating the purest connection between car and driver. It is the most track-focused road car we have ever built, and it will set the fastest lap times of any McLaren to date. That is what has driven us to build a track car that is unashamedly without compromise. One that is legalised for road use, but not sanitised to suit it. Nothing else matters…” You can see how Senna’s words have been emulated in the way McLaren describe the car.

The 2019 Mclaren Senna Is The Purest Possible Connection Between Car And Driver

The McLaren Senna sits in the brand’s Ultimate Series and has been developed to deliver the most engaging road car experience from McLaren Automotive. The purest possible connection between the driver and car is achieved through a combination of low vehicle weight, extreme power, aerodynamic excellence and a revolutionary, active suspension system.

The Spirit Of Ayrton In The Senna

The spirit of Ayrton Senna has always been alive at McLaren – with whom he won all three of his Formula 1 World Championships. True to the legendary abilities of the racing driver whose name it bears, the McLaren Senna is the ultimate McLaren road-legal track car. It generates 800PS (789bhp) and 800Nm (590lb ft) from its 4.0-litre, twin-turbocharged V8, which in combination with 1,198kg of dry weight and 800kg of downforce translates to staggering performance. The McLaren Senna can cover 0–100km/h (62mph) in 2.8 seconds; 0-200km/h (124 mph) is achieved in just 6.8 seconds and a standing quarter-mile (402m) in only 9.9 seconds.

The stats that this car produces, certainly show that McLaren are staying true to Senna’s heritage of, “you give everything you have,” and it seems as though this car will live up to the spirit of the legendary driver. McLaren had Bruno Senna, Ayrton Senna’s nephew, on board who exclaims, “I’ve waited a really long time for a road car that performs like a race car, and this is it, this is the real deal. It’s literally the most brutal, fastest road car I’ve ever driven.” So, if Ayrton Senna’s nephew can say that about the car, then that’s certainly the seal of approval for McLaren, and the rest of us to believe the car is worthy of it’s name.

2019 Mclaren Senna In Latin America

McLaren Automotive is currently present in four Latin American markets, those being; Brazil, Chile, Mexico and Peru. It operates through dedicated retail partners including McLaren Mexico City, McLaren São Paulo, McLaren Santiago and an aftersales facility in Peru, that being McLaren Lima.

McLaren Sao Paulo has been operational since the start of 2018, it is managed by local partner, Eurobike. The company is based in a brand new, state of the art showroom in the prestigious Vila Olimpia and features numerous new and pre-owned vehicles on display. The facility also includes three professional work bays.

McLaren Automotive is the largest part of the McLaren Group. Earlier this year, the company announced its Track25 business plan, which will see £1.2 billion invested in research and development resulting in 18 new models or derivatives by 2025. The annual production is set to increase to around 6,000 cars per annum and the company will be looking to add additional retailers to cope with increased demand.

For a full list of McLaren retail partners in Latin America, as well as more information on the McLaren Senna and the award-winning range of McLaren sports and supercars, please visit: http://cars.mclaren.com/.

2019 Mclaren Senna Makes Debut At São Paulo Motor Show was last modified: November 23rd, 2018 by Rhys Godfrey

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