Copywriting Masterclass: Writing that Sells

Learn the Right Kind of Writing to Skyrocket Your Sales & Conversion Rates

Don't you want to be able to tell your product's story at its true potential? In this course, you'll learn how to double your conversion rate, sales, click-through rate, and help you get results that turn heads. Simply by presenting you to best practices of copywriting, you'll revolutionize the way you communicate about products and how you connect with consumers.

Access 63 lectures & 1.5 hours of content 24/7

Learn essential copywriting elements

Create head-turning headlines

Write the perfect sales copy

Tweak your message to perfection

Make your message more effective & get more sales

Doru Catana has always been passionate about growing businesses. He started out working in a marketing agency, then went to freelancing, grew that into his own agency with a team of six, managing hundreds of campaigns both big and small, then decided he couldn’t reach enough people that way.

So Doru decided to teach things you can put to use every day and get results. His courses have helped thousands of businesses and professionals all over the world, with over 50,000 satisfied students on multiple platforms.

His mission remains the same today: To impact in a positive way as many businesses and people as he can.

Copywriting: How To Be A Crazy Good Copywriter

Discover the Best Copywriting Strategies Known to Man

As a copywriter, you know brevity is key. With that in mind, here's what you'll do in this course in order to become a great copywriter.

Access 37 lectures & 3 hours of content 24/7

Dig into 54 unique elements of copywriting

Learn how to use & act on ideas, not just learn them

Discover a simple system for mastering the art of copywriting

Get a professionally designed 100-page guide to use as a reference

Start promoting & selling anything—including yourself

Derek Franklin is not only obsessed with teaching great ideas, but also explaining how to put those great ideas into action! Derek has a passion for making personal development visual, simple, and fun - something that will be clear to you as you progress through the course.

He has:

Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide

Worked as Creative Director for a nationally-recognized media company, with clients that included Adidas and Papa Johns

Created several software products used by over 10000 satisfied users

Achieved multiple 5-figure sales days for his products/services

Launched more than 15 projects online - everything from software, to ebooks, to a membership site

Details & Requirements

Length of time users can access this course: lifetime

Access options: web streaming, mobile streaming

Certification of completion not included

Redemption deadline: redeem your code within 30 days of purchase

Experience level required: all levels

Compatibility

Internet required

Course Outline

An Introduction To The Copywriter's Brain

Your Burning Questions About The Copywriter's Brain, Answered (5:54)

What Makes The Copywriter's Brain So Unique? (4:52)

What's Included In The Copywriter's Brain, And How To Use It (1:37)

The Copywriter's Brain Training Guide

Using The Copywriter's Brain

The Spark: A Visual Map Of The Art Of Copywriting (4:23)

The Spark: Why It Matters (1:38)

The Library: 100's Of The Best Copywriting Strategies Know To Man (4:13)

The Library: Why It Matters (4:14)

The Library Overview: An Exploration Into The Best Copywriting Ideas (0:32)

Basic Creative Writing Skills for Beginners

Isn't it time you finally told the story inside your heart? In this course, you'll learn how to organize and begin writing a short story, novella, or novel. The concepts are the same for each form. It's just a matter of juggling all the right balls.

Access 75 lectures & 5.5 hours of content 24/7

Learn how to juggle plot, character, & place

Discipline yourself to put the first & last words on the page

Born in Los Angeles, California, in the middle of the last century, Brian Jackson has always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, Brian managed to retire early and begin his next career as a self-published author.

Along with writing and publishing his own novels, Brian also publishes the works of his wife, Melanie Jackson. During the past four years he has published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. He has also recorded and distributed a pair of audiobooks available for purchase on Amazon and Audible.

How To Start Your Own Freelance Copywriting Business

Learn Step-by-Step How to Make a Living From Anywhere Running Your Own Freelance Business

Imagine owning your own copywriting business where you could charge $50-100/hour while working from (and living) anywhere you want. It's a lot more achievable than you think. In this course, you'll learn from two experts who have actually done it.

Access 44 lectures & 3 hours of content 24/7

Cover everything a complete beginner would know to become a paid copywriter

Explore the business side of launching a freelance career

Learn how to write effectively & persuasively

Understand how to get your first clients & charge for writing

Eric Campbell began his entrepreneurial adventure at age 13, and is now 22 years old. He's a businessman and importer that has made a career off of importing from China. He brings immense experience importing products and putting them on Amazon FBA, and is also in the middle of building his business right now. He has used his copywriting business to live around the world including Costa Rica, New York, Germany, Italy and Spain.

Details & Requirements

Length of time users can access this course: lifetime

Access options: web streaming, mobile streaming

Certification of completion not included

Redemption deadline: redeem your code within 30 days of purchase

Experience level required: all levels

Compatibility

Internet required

Course Outline

Everything You Need To Know About Starting Your Own Copywriting Business

Why Finding Copywriting Was So Exciting! (Eric) (3:18)

A Day In The Life of a Copywriter (5:53)

Dan's Story of Becoming a Copywriter (4:17)

Don't Worry! You Don't Have To Be A Great Writer (1:20)

Quick Start - Summary and Wrap Up (2:16)

Copywriting Mindset And Theories: The Foundation For Your Copywriting Skills

Get Excited! The Mindset Behind Great Copywriting Is Fascinating (1:02)

The #1 Most Important Theory! (4:11)

To Be Persuasive Your Reader Must Trust You (5:43)

The Copywriters Selling Secret (This Will Give You An Unfair Advantage) (4:20)

Keep It Simple! (3:42)

Get To Know Your Readers (4:12)

Why Most Marketing Messages Feel So Hollow (2:46)

This Lecture Will Make You A Better Copywriter (2:26)

What Are You Offering?? (2:16)

How To Get Your First Client, How Much To Charge Them And A Confidence Booster!

How To Handle New Types of Projects You Haven't Done Before (5:57)

What If I Don't Have ANY Experience Yet? (5:42)

Need a Confidence Boost? Watch This (2:11)

How Much Should You Charge Clients? (2:46)

Copywriting Fundamentals: Everything You Need To Write Effective Copy

The Most Important Copywriting Fundamentals (2:22)

What Is The Most Important Part Of Any Piece Of Copy? (2:46)

Let's Break It Down: What Makes A Headline Effective? (4:37)

Real World Examples: Headlines (5:54)

How To Write An Effective Headline (3:38)

Real World Examples: Body Copy (3:05)

This Copywriting Framework Will Be Your Secret To Writing Great Copy (4:52)

Is It Easy To Read? (3:20)

How To Overcome The 'Blank White Screen' (3:46)

Call To Action: For Salesletters (6:43)

Call To Action: For Clients (1:18)

Marketing & Getting Your First Clients

The Long Shoot Q&A Part One: Portfolio, References, & Should You Work For Free? (11:07)

The Long Shoot Q&A Part Two: Getting Your First Paid Clients & How To Bill Them (10:10)

The Long Shoot Q&A Part Three: Elance Success Tips & Info On Using Contracts (8:30)

How To Setup A Simple Website: Create A Professional Portfolio Site For $20

Create A Professional Website (Don't Worry It's Much Easier Than You Think!) (0:45)

How To Create A Wordpress.com Account (4:02)

How To Change The Look Of Your New Website (3:32)

Create Your First Page On Your Website! (6:19)

How To Get A Professional Domain Name (2:01)

Starting Points On How You Can Build A Website On Wordpress.org (Optional) (2:42)

How To Always Have The Confidence To Take On Any Project (Sharpen Your Saw)