Bhrigu Mohanty

Bhrigu Mohanty

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Hi, I am

Bhrigu Mohanty

I am a digital marketing consultant.

about me

Core Skills

MARKETING CONSULTING

My core interest area is to provide end to end digital marketing solutions for my clients. I work with remote digital + brand activation teams to craft elegant solutions that fulfill the business objectives of my clients.

DIGITAL MARKETING

I like to get my hands dirty on all the operational aspects of digital marketing frequently. I have a decade+ hands-on experience with Digital Advertising, Social Media Marketing, Content Marketing, Web Designing & Graphics Designing.

GROWTH HACKING

Growth Hacking is the art of crafting experimental campaigns with lean resources leading to highly optimzed results. With my technical training and marketing background, I indulge in a lot of creative marketing for my clients.

MARKETING COMMUNICATION

I started my career as a communications specialist. And I do keep my creative muscles well oiled by charting out comprehensive creative campaigns and marketing communication collaterals for brands.

Brands I have worked with

Certifications

Google Adwords Certified

Facebook Blueprint Certification

Hubspot Inbound Marketing

resume

WORK EXPERIENCE

April 2017 – Current

Wings Brand Activations

Digital Marketing Manager

Currently, I head the Digital Marketing Divison in Wings Brand Activation (A conglomerate of integrated marketing, operations, and manpower services).

Key Responsibilities

End to end agency management, starting from scoping and consulting clients to delivering digital marketing projects and ensuring client delight.

Liaise with the USA, UAE, and other offshore sales teams to grow the business of Wings Group of Companies by helping with proposal pitches and project delivery.

Be the brand custodian by defining communications and operational guidelines for several group companies of Wings Group of Companies.

Enable the group company to gradually pivot its services as per the needs and requirements of the Digital Economy.

Key Projects

Conceptualized and sold a marketing property to an FMCG brand, Sunpure. I run an annual brand-building campaign called Sunpure Superwomen Awards in the weeks running up to International Women’s Day.

Helped create a college outreach and branding exercise for the National Stock Exchange called NSE FinQuiz, India’s largest Finacial Quiz Contest.

Scored the social media mandate for Bosch Sri Lanka where I strategize and execute all social media communication and run advert campaigns for the brand on search, display, and social networks.

Enabled Tetrapak & Nandini Milk to break into the Kerala market by coordinating a highly optimized 2 months long carpet-bombing operation across all retailers outlets in the area without having to out of the office.

Optimized and oversaw a 20 city FOS promotional activity for Bosch Powertools by digitizing the entire supervision, promotional auditing, and business intelligence-gathering processes.

Apr 2016 – Mar 2017

Digital Marketing Manager

Mapplinks.

Mapplinks is a Full-Service Digital Marketing Agency based out of Bangalore rated as one of the Top 10 digital agencies in India in 2016. My responsibilities at Mapplinks included –

Growth Hacking

Sales & Business Development

Team Management

Key Account Management

Digital Advertising

Creative Direction

Talent Acquisition

Training and Development

Graphics Design

Content Marketing

Key Projects

Executed the end to end digital marketing campaigns for CENTA – Teaching Professionals Olympiad.

Designed the brand semiotics for Daily Life, a mobile application suite.

Handled the social media marketing of AppBrowzer, a service for locally cached apps on smartphones.

Conceptualized and executed a lead nurturing campaign for Quickbooks by Intuit, a payroll management SaaS.

Executed lead generation campaigns and handled the social media marketing of Fitness FIghtclub, A MMA training franchise based out of Bangalore.

Mar 2014 – Mar 2016

Digital Marketing Lead

GREedge by Value Epistemics.

GREedge is one of the leading brands in the field of Online Education in South Asia focusing on streamlining exam prep for overseas universities. Responsibilities-

Social Media Marketing

Content Marketing

Graphics Design

Communication Design

Content Strategy

Team Management

Hiring, Training & Development

Project Management

Digital Advertising

SEO & SEM

Mar 2013 – April 2013

Digital Marketing Executive

ComputoVision (Internship)

I did my summer internship at the Pune based Digital Agency. My primary responsibility during the internship period was to generate marketing qualified leads for the agency from Africa.

Mar 2010 – Mar 2012

Quality Assurance

EA games

I started off a game tester with the world’s largest video games publisher. Later on, I was promoted as a Quality Assurance Engineer and Test Lead of iOS games for iPhone, iPad, and Mac platforms. Some of the bestselling games I had worked on are Need For Speed: Shift Unleashed, Mirror’s Edge, Transformers & Sims Mobile. I had bagged the EA Design Challenge award during my time with Electronic Arts. My key responsibilities at EA included –

Product Development

Graphics Design

QA Testing

Project Management

Team Management

EDUCATION

2012-14

MBA in Marketing

IMT

I studied atomic stuff at Stanford University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.

2006-10

B.Tech in Computer Science

CV Raman College of Engineering

I got my Master Degree at Harvard University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.