All You Need to Know About Marketing

New Year, New Marketing Tactics

The start of a new year generally serves as an excellent time for individuals and companies to reflect on their actions over the past year and brainstorm resolutions. In 2014, there were significant increases in the marketing possibilities. It would be wise for organizations to recognize the methods that should be utilized to improve their businesses. Social media presence is projected to continue expanding in 2015, thus the marketing efforts set forth by companies should focus on distributing their information via social media networks. Integrating various social sharing options into websites is also beneficial for organizations to consider. Personalizing messages and websites to fit target audiences is another recommendation proposed by Peter Roesler, the President of Web Marketing Pros. The last idea discussed in Roesler’s article regards preparation for technology. The businesses that remain updated on the latest technological trends will have the greatest successes attracting and capturing their web-friendly consumers. If you would like to learn more about the reasons behind Roesler’s suggestions for 2015, the rest of the article can be accessed here: http://www.inc.com/peter-roesler/4-marketing-trends-business-owners-should-use-in-2015.html

About the Author

I am a recent graduate from the University of Maryland with a Bachelor of Arts degree in Communication and a focus in Commercial Spanish. I have almost three years of sales experience and nine years of customer service experience. My interests include marketing, public relations, advertising, event planning, digital communications and social media. I have recently learned Photoshop as well as HTML, CSS and JavaScript. I believe technology is becoming increasingly more important to the business world and it is important to continue learning tools available on the Internet.