Connecting Agencies with Clients and Brands with Customers

by Richard Whitman The CMO Club, founded in 2013 and comprised of 700 member chief marketing officers, has launched what it's calling a vendor rating program which will rank and categorize agencies, media-buying firms and other advertising service firms into...
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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data...
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CMOs Just Aren't That Social. Question Is, Why? by Catharine P. Taylor, Friday, Sept. 19, 2014 There are plenty of things I’ve never understood about CMOs -- like why they’d take a job that seldom lasts that long-- but chief...
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Earlier this year, Luckie completed one of our most ambitious digital projects to date: a fully re-imagined, content-rich home for the Alabama Tourism Department. We believe the new Alabama.travel is one of the best state tourism sites in the country,...
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Posted by Crystalyn Stuart May 16, 2012 Council of Public Relations Firms: Understanding how your social campaign is performing requires a fine mix of data and interpretation, as many marketers know. But it’s not always as simple as that. A...
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New technologies are impacting businesses in fundamental ways. For example, take a look at how consumer purchasing behavior has evolved. People are increasingly using their mobile phones to make purchases, and mCommerce is predicted to reach a whopping $163 billion...
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50 Business Professors You Should Follow on Twitter January 4, 2012 College professors are not all old, stuffy windbags. Many of them are youngish professionals who are embracing social media as a way to interact with students and colleagues and...
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You just fired your last BD person. You are ready to hire your first BD person. Everyone in your agency is a BD person. No one in your agency is a BD person. Agencies do business development in a variety...

It’s been my world for more than 15 years. Not as a consultant but in the trenches honing my approach at small, mid-size and large agencies. I know how your prospects want to be engaged and how agencies can succeed. I engage and develop relationships that lead to more clients, more revenue, and a more predictable pipeline.

It is typical for an agency to have a BD person or a BD team, or for the owner and leadership to have responsibility for agency growth. But does it end there? My favorite quote is from Philip Kotler, “the...

New clients are essential for ad agency success. What are the best qualities of a person who can successfully match a good client with a deserving agency? How can you spot that future superstar, the one you can keep, grow...

What should advertising agencies spend on their business development activities? I say more than you are! It is a topic of great debate among agencies and all businesses alike. Apple spends 7% of their revenue on sales and marketing, Tempur...