3) Develop relationships

Being a consultant is a relationship business. The more connections you have, the better your chances of sealing deals and reaching your income targets.

To develop business relationships, you need to put yourself out there. You have to let your network know about your business.

Here are some things you can do to help create more business relationships:

Start a blog.

Publishing blog posts can be a great way to become a thought leader in your niche.

You can also blog about how web analytics can help solve everyday problems. Remember, most people don’t even know what a web analytics consultant does. Relating your service to everyday problems will help your audience understand your value.

Create an email newsletter.

Even if you only have a small email list, a newsletter is a great way to stay in touch with your audience. You can use your email list to share your blog posts. Or you can use your email list to ask your audience questions. Learning about your email subscribers will help you build a stronger relationship with your audience.

There are many ways to let people know what you’re doing. As a consultant, you’re in charge of your business development.

Make sure to put yourself out there and let people know how you can help them.

4) Choose a niche

Once the business starts coming in, you’ll notice a wide range of need for your services.

Some clients will need you to install javascript on their websites. Others clients might want you to audit a Google Tag Manager installation.

You’re going to receive all types requests, which have you doing many different kinds of work. Working in so many different areas will prove to be very inefficient.

As an independent consultant inefficiency can stop you from achieving your revenue goals.

To make yourself more efficient, I recommend you choose two types of niches.

Client Niche

The first type of niche is client based niche. Think about the profile of your ideal client. What industry are they in? What properties do they have in common? And, what kind of business model do they use?

Then think about if you can scale working with that type of client. Are there lots of these kinds clients or just a few?

Knowing what type of client you want to work with factors into our second niche.

Service Niche

The second niche is service related. What is the ideal service you’d like to offer? You service niche needs to meet your entrepreneurial goals. But, it also needs to satisfy your business model.

Think about your service niche related to the types of clients you want to work with. Are you going to work with big companies or small companies?

Maybe you want to be a full stack web analyst, doing all the analytics work for a handful of clients.

Or maybe you want to focus on doing Google Analytics audits.

If you’re going to work on small-scale projects, you’ll need many clients. But, if you’re going to work with large companies on long-term projects, you may only need a handful of clients.

Make sure your service niche aligns with your income goals and your client niche.

5) Deliver the goods

Once you’ve identified how you’re going to make your business work, you need to able to deliver.

This comes down to making good on the services you say you can offer.

We all have to start somewhere and take on new projects. But, be clear about the services you plan to offer, and how and when you’ll fulfill your commitments.

I’ve been in web analytics consulting for a long time. And I’ve heard countless stories about consultants who didn’t deliver on their contracts.

The best way to be a successful web analytics consultant is to have lots of happy customers. Customers who recommend you to their friends and business associates.

Want to learn more about growing a freelance or consulting business?

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