Ideas + Design + Action really is at the heart of what I do. I want to guide / push / pull / tempt / bribe you down the path from idea, through design, to action (seriously, whatever it takes), making sure you ace all the stages. I have a whole host of ways to work with you in the pipeline, newly released or on their sweet way.

I like to think that our ideas and our businesses go round in ever-shifting circles. We start off doing one thing and we circle around it for a while, maybe months and maybe years. Every now and then it’s as if we spin out of our own orbit, and our idea evolves into something else. We either get bigger – our idea expands to include things we hadn’t previously considered, or smaller – we realize that one part of what we do brings in the joy or the money (hopefully both), while the rest makes us sad or irritated.

Can we talk for a moment about passion projects and side hustles doing your one true thing? So many people are stuck at the crossroads of “This is OK and I can do it and make money and it’ll be fine” + “This is what I’d love to do, this is my thing, but maybe it won’t make any money”.

We’re told to do what we love, and the money will follow. We’re told to keep our love as a hobby so we don’t kill the love, and make some money because if you’re utterly broke you won’t be doing the thing you love anyway.

When you decide to have your own website, either very soon or somewhere down the line, it is super duper important that you claim your own space on the web. Even if you’re not ready to get your website online just yet, you should buy the domain name if it is free, so that you have it. You don’t want to wait a couple of years until you’re ready before you buy your domain, in case you go back and every variation you can think of has been snapped up by someone else

Thinking about doing or re-doing your website? How do you know whether you should DIY or hire a designer? We tend to make these decisions based on money, but there are way more factors which need to be taken into consideration...