MFA Thesis project

Duration 20 weeks, 2018, Umeå Institute of Design

Funding Kempefonden, Brita-Stina Nordenstedt's Donation

In healthcare and medical world, as part of medical Volunteerism, blood stem cells are given by the people to save lives of patients suffering from blood-related disorder and diseases for the stem cell transplant. These people voluntarily enrol themselves to donate. Today, The process of acquiring these cells from the donors is a time-consuming process and has its challenges.

What if stem cell donation was more holistic for the donors and others involved in the process?

THE OUTCOME

The project is a platform that prepares the volunteer donors for the blood stem cell donation, considering their emotional wellbeing and also making process inclusive for others. The touch points include a story kiosk, care kit, collaborative digital platform that impacts how we behave around blood stem cell donation.

THE IMPACT

Project supported by user research and analysis, value proposition, user journey, stakeholder mapping, and testing recommendations in the future.

PROJECT FOCUS

Blood stem-cell donation

Volunteer donors

Stakeholders in the process

DONOR JOURNEY

STAKEHOLDERS INVOLVED

Donor

Giver

Facilitator

NGO

Caretakers

Healthcare professionals

Receiver

Patient

Protector

Former donors, Former patients, Family members

SERVICE BLUEPRINT

“Donor Space” is a service centred around the volunteer donors and brings stakeholders together to support the donors. The touch points include donor flock, a deck and a pack The touch points include Donor flock, storytelling and swab , donor pack, a collaborative digital platform.

Includes field visits to hospital, donation process observation, shadowing nurses and a donor during the apheresis process.

Journey mapping with past donors

Donor Journey map was created with the 2 donors from their past experiences understanding their challenges, pain points and "I wish" perspective.

DONOR SPACE TOUCHPOINTS

Opting the service

The donor flock is strategically placed in public spaces to reach out to young millennials, and here they could enrol themselves as a donor and grab a swab kit to register themselves as a donor. It creates awareness and deeper engagement about the blood stem cell donation in the society.

Engaging in the service

When an exact match to the patient, the donor receives the donor pack. It’s a guide for the donors in the donation. This pack consists injections, instruction manuals, what to do on the day of apheresis, Steps to be taken after the donation and organiser to manage the paperwork.

Maintaining the service

The donor deck is a personalised online collaborative platform for the donors where they access to all the information to the donation at one place and connect to healthcare professionals, nurses and doctors, the NGO, and the pool of donors around the world.

DESIGN PRINCIPLES

Instant accessibility

Surfacing behind the scenes

Curiosity in the process

Narratives as a hook

DONOR FLOCK

The interface of the donor flock showcases the onboarding experience in the stem cell donation process. Through this, people could learn basics about the stem cell donation and check their eligibility.The interface of the donor flock showcases the onboarding experience in the stem cell donation process. Through this, people could learn basics about the stem cell donation and check their eligibility.

DONOR PACK

When a potential donor is an exact match to the patient, with the injections they get a donor care kit, where they gain a complete overview of the process.

It contains different sections: 1. Steps completed so far. 2. Injections, instruction manual how to take doses, side effects of the prescriptions 3. To-Do on the day of apheresis, what to tell your family about the donation 4. Steps to be taken after the contribution, swab kit to pass it on to another donor 5. Donation Organiser.

The visual style of the pack is designed to engage and create curiosity among them.

DONOR DECK

Once a donor is a match to a patient, he/she gets access to a personalised online collaborative dashboard where they get access to all the information to the donation at one point. It’s accessible by family members, healthcare professionals, and NGOs – the pool of donors. It gives them control of the process, it brings all the varied stakeholders working across silos across geographies, departments together on one platform.

It includes stories from the donors who have donated in the past to build comfort. The deck offers features such Telemedicine, Virtual doctor visit, 1:1 interaction with the doctor and nurses.

PROCESS GLIMPSE

Backcasting of the donation process- to identify signals of change in the donor journey

Idea generation -mapping ways to assist the donor at various stages of the donation

Ideation Workshop - for my concept development with other students, where they were divided into different teams and come with digital concept to guide the donor in different phases