Smart Bell

As a global leader in insurance, AXA wants to be proactive in preventing unfortunate events from happening or, if they do, to mitigate the impacts. To promote its first bike insurance, AXA created a new way to immediately help protect cyclists on the roads: a bicycle bell that, along with the regular sound, transmits the bell’s signal through car radios nearby. It’s the first bicycle bell that makes the most quiet and vulnerable road users finally audible on shared roads.