From Picture Business: Cyber Monday Lives Up To Hype

The controversy over whether or not Cyber Monday is indeed a new holiday shopping phenomenon appears to have been quieted as the National Retail Federation (NRF) recently reported that online shopping numbers for the Monday after Thanksgiving were reported as showing a 26% increase from last year and totaled a new single-day record in the e-commerce world totaling $608 million.

Sites such as Amazon.com (6.9 million unique visitors) and Walmart.com (4.8 million) led the way as online shoppers flexed their shopping fingers in search of deals they didn’t take advantage of on Black Friday.

The phenomenon now known as “Cyber Monday” actually began a few years ago as researchers began discovering sharp spikes in online shopping numbers on the Monday6 after Thanksgiving, attributing it to people returning to work after the holiday weekend to ramp up their Christmas shopping and perhaps those that missed out on Black Friday attempting to find bargains online.

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