November 2013

29 November 2013

Renault and Nissan are to launch their first ever joint request for proposal (RFP) for their global digital portfolios, as the latest step in their strategic alliance. It is understood that the car marques will kick off an RFP together for the front end of all their digital properties, and have also launched an RFP for a data management platform (DMP) vendor to help them centralise their data sets.

British automaker Jaguar cranked up the anticipation for the new F-Type Coupé model that was unveiled Nov. 19 at the Los Angeles Auto Show with a series of mysterious social media posts that bolster the brand’s latest umbrella campaign.

Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.

AMG Vision Gran Turismo is the first of a series of virtual cars to debut on the popular Playstation 4 racing game. If you need a reminder that time does indeed race by, the Gran Turismo racing video-game series is celebrating its 15th birthday this year.

Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.

15 November 2013

Google Glass testers flitting about in Silicon Valley may want to tilt their retinal computers west next week, because Nissan is unveiling its own one-eyed contraption called 3E. In a promotional video showing an oiled, half-naked man convulsing uncontrollably, Nissan reveals what appears to be a web-enabled eye display. The 3E—which likely is short for “Third Eye”—will debut at the Tokyo auto showalongside Nissan’s other unorthodox concept, the BladeGlider.

Indicators, air conditioning, windscreen wipers, and windows are just some of the features in your car that you could soon control using nothing more than a simple hand movement. Google and Ford are both currently working on technology that could replace the need for a maze of buttons on your dashboard. Cars would be equipped with onboard cameras that recognizes various hand movements, each of which would control a different function within the car.

Honda has long been known for conservative vehicle styling and a steady-as-she-goes approach to building sales and market share, which has worked remarkably well over the decades. But for a while, things have been changing.

Land Rover North America is using Instagram to push its #IAmDriven campaign throughout this November and December. The contest asks fans to put together a storyboard of four photos or a video that outlines the stages of what drives them to new heights on a daily basis.

01 November 2013

Chrysler supported the launch of its new four-door Fiat 500L with an interactive rich media ad leveraging finger swiping that led to strong engagement levels from consumers on tablets and smartphones.

The iPad first interaction rate was almost two times higher than the benchmark. Additionally, the video completion rate was nearly double the industry standard at 80 percent, and the average video play time was 31 seconds.

‘Become Electric’ an Interactive 360-Degree Film created to launch the brand new,BMW i3 Electric Car, and it’s a hell of a launch, I suspect, a car has never been before been released quite like this, across both iTunes and Google Play interactive apps.