NEWS

Formula DRIFT Announces Live Stream Expansion for the 2012 Season

Long Beach, Calif. – April 10, 2012 – Formula DRIFT has announced today that they will continue to air all domestic Formula DRIFT rounds through the Driftstream program that will expand for the 2012 Pro Championship Season.

All on track action will be shown via the Driftstream, located on formulad.com/live, including the first practice through to the last tandem competition on both Friday and Saturday event days. With an average viewership of over 150,000 unique IP’s in 2011 Formula, Formula DRIFT has signed a number of agreements that will expand the distribution of the already popular live stream. In 2012, Formula DRIFT will be distributed live through Justin.tv, Metacafe Live, Dailymotion Live and Youtube Live.

“Formula DRIFT worked diligently in the off-season to reach out to our existing partners and develop new relationships that will help make our live broadcasts more attractive. We feel that we are leading the charge of what is a progressive and new way to reach and develop a fan base.,” said Ryan Sage, vice president and co-founder of Formula DRIFT. “Additionally, with partner Ubiquity Broadcasting Corporation, we are excited to be expanding our coverage of the events as well, making the live experience better to watch from home or work. We will start with a few shots of the competition on Friday and expand to a full broadcast by main day. We will also be adding a live half-time show and new graphics.””

Additionally, Formula DRIFT has signed a deal with Flingo, as a new “on-demand” option providing content to all Web-enabled televisions that carry the Flingo application. There are currently 10,000,000 of these devices in the U.S. and 40,000,000 world-wide and include Insignia, LG, Samsung, Vizio, Sanyo, Western Digital, as well as Netgear devices – covering more than 8.5 million screens in 118 countries worldwide. The combined viewership of all the 2012 Driftstream partners is over 200,000,000.

“The FormulaD app offers a window into the exciting world of drifting, one of the fastest growing categories of extreme motorsports. FormulaD pioneered drifting in the United States, and it’s not surprising to see them become a pioneer in the Smart TV arena,” said Ashwin Navin, CEO and co-founder of Flingo. “Our partnership enables FormulaD to reach millions of people in their living rooms with the convenience of a TV remote control at any hour of the day with a more dynamic, engaging viewing experience than traditional broadcast.”

The Formula DRIFT Driftstream begins broadcasting tomorrow at Round 1: Streets of Long Beach on April 6-7 starting at 10:00 AM (PST).