Poor and the deprived have a space in this Craftsvilla

The firm is focusing on targeting a minimum of 1000 artisans over the next 6-9 months, mainly women artisans in Kutch, to tribal artisans in Chattisgarh, West Bengal.Shashwati Shankar | ET Bureau | February 17, 2016, 12:07 IST

The firm is focusing on targeting a minimum of 1000 artisans over the next 6-9 months, mainly women artisans in Kutch, to tribal artisans in Chattisgarh, West Bengal and other parts of rural India.MUMBAI: E-commerce marketplace Craftsvilla.com aims to grow their vendor base by 10% in the first quarter of 2016, part of this plan involves introducing a payback commission model to acquire a minimum of 1000 deprived artisans from rural India.

"This is a negative commission, not a positive commission, there are a lot of underprivileged sellers who we want to bring onto the platform, this will be an incentive for them to join the platform," said Manoj Gupta, co founder of Craftsvilla.com.

For instance if an item costs Rs 100 on the portal, in addition to the selling price, an approximate commission of Rs 5 could be added to it, ensuring an underprivileged seller would get Rs 105 for the product. The firm is focusing on targeting a minimum of 1000 artisans over the next 6-9 months, mainly women artisans in Kutch, to tribal artisans in Chattisgarh, West Bengal and other parts of rural India. During mid 2015, the firm had introduced a zero com mission model for NGO's, close to 50 NGO's from the likes of Foot and Mouth artists, An wesha tribal arts and crafts make up some of their NGO vendors. "Our bread and butter is our 25,000 sellers, the next level of growth comes from differentiated supply , so this is a strategic move to increase differentiated supply," adds Gupta who started the company in 2011.