Caron Treatment Centers| Integrated Marketing Case Study

Texans Discover Treatment Center’s 50-year Heritage

Caron Treatment Centers has recently opened a new addiction rehab facility just north of Dallas. While Caron is very well known in the Northeast, the brand is far from being a household word in Texas. But on the other hand, Caron Treatment Centers has 50-plus years of experience touching thousands of lives. In fact they have helped to put more individuals in recovery each year than the country’s best-known drug and alcohol rehab clinic. Caron needed increased brand awareness and they needed it pronto.

“I was looking for an agency to help Caron build brand recognition in the Dallas area. It was very important to me that the agency knew the Dallas market intimately and that they were inspired by Caron’s mission. Agency Creative fit that bill and hit a homerun with our new ad campaign.”

Melissa Gettler Director of Marketing Caron Treatment Centers

Brand Strategy Caron Treatment Centers were already famous. Just not in Texas. Our strategy was to quickly inform Texans to Caron’s 50-plus years of successfully helping thousands from addiction to recovery. We did so by simply telling the stories of the lives Caron has changed.

Outdoor Advertising Agency Creative has developed a two-prong media plan. We have hit the Dallas market with high-impact outdoor on key commuter highways. The message is as simple as it is impactful. The Dallas and Fort Worth Metroplex will soon become aware of this new drug and alcohol treatment facility that came with a 53-year heritage of helping people on the road to recovery.

Radio The second prong of the media plan is helping Caron dominate the radio waves of Dallas and Fort Worth. These spots are personal, poignant and compelling. Have a listen.

News

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

Blog

Before we jump right into the down-and-dirty details of app development, let’s dip our toes into why subjects like this are so important. We need to focus on mobile usability in general first. Let’s face it, mobile devices are ubiquitous and deeply personal. People’s phones have become their constant companion and first point of connection to the outside world.