YOUR REMOTE RESEARCH RESOURCE

YOUR REMOTE RESEARCH RESOURCE

The aim of this project was to use The Moon on a Stick as an extension of their team to gain customer insights, based upon Opportunity Spaces for strategic target markets.

Based on a number of in-house workshops, the client experienced The Moon on a Stick’s first four steps of the Front End Innovation Programme (Trends, Scenarios, Opportunity Space and Research Framework). The final workshop guided the client to select a number of key customers to interview in order to gain insights into their chosen Opportunity Space.

The interviews were conducted under The Moon on a Stick’s Contextual Enquiry process with their highly experienced resident interviewer. In total, 17 interviews were conducted, which resulted in a number of Need Statements that the client assessed in order to select their focus during the Idea Generation phase of their project.

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The Moon on a Stick is an innovation management firm guiding customers through a journey, making innovation simpler to understand and use. Managing innovation is something customers need to do for themselves and our programmes, based on industry best practice gives your teams the skills and processes to make innovation sustainable in your organisation.