37. Show product demos or related videos on a television on the sales floors during store hours.

38. Book a celebrity guest for an event at your store. Use people in your industry or television news anchors or local authors.

39. Create window displays in locations away from your shop. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses.

40. Team up with a non-competing business in your area to offer a package promotion.

41. Pick the slowest day of the week to hold a one-day sale.

42. Create a warm, welcoming waiting area for your customers.

43. Provide extra customer service training for your staff.

44. Sign up for a newsletter or join online discussion groups in your industry.

45. If possible, loan your facilities to other groups for a meeting place.

46. Create a unique lapel pin based on the products you sell to wear at meetings.

47. Choose a regular customer to spotlight as a Customer of the Month. Create a brief write up to submit to the local newspaper about the customer and be sure to give he or she a copy of the article as well as have one framed to hang in the store.

48. Pair up slow moving items with related products and repackage as a special buy.

Marketing is most effective if done in coordination with other exposure. Enhance the above efforts with additional signage, newspaper ads, displays and radio ads. Remember to tailor each event for your target audience. If your message isn't being delivered to the right person, it may be a wasted effort.