The CFO Agenda: Transforming the Finance Function

An executive brief based on the recent HBR webinar featuring Bob Woods and Tabitha DeFrancisco of PwC.

Download the Executive Brief

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HBR and PwC outline how CFOs can lead disruption—and avoid being disrupted.

Chief financial officers have insight into every business unit. Given their visibility into opportunities that can be unlocked by information-led transformations, it is no surprise that CFOs are assuming new strategic roles. Tasked with guiding the growth of companies, building digital organizations, and transforming the finance function–CFOs must first identify their objectives and then decide whether they will lead with people, process, or performance.