Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways. One very successful social media marketing campaign that was run in 2009 was the competition for the “Best Job [...]

So you think mass media is dying… think again! Americans spend over 50% of their free time either parked in front of their television or watching it while engaged in other incidental activities around the home. Nielsen have released a 2010 Media Fact Sheet that reveals that 31.5 hours per week is what the average [...]

If you want to aspire to be the top in whatever niche you are in or aspire to whether that be sport or business it always worthwhile to look at what the top players do and have a closer look at how they have achieved their success and study their habits. The thing to keep [...]

YouTube and online video has continued its growth as broadband and higher internet speeds not only become faster and cheaper on fixed line but also as mobile broadband continues to spread globally with smart phones such as the iPhone and new platforms such as the iPad providing hardware that makes viewing online video compelling even [...]

In 2009 Facebook launched in Indonesia and with that arrival according to “The Economist” a “vast field of dead blogs were discovered” numbering several thousand as people deserted their blogging platforms and moved to Facebook. Facebook is a phenomenon and its ease of use and spread has enabled tens of millions of people to have [...]