•The report provides comprehensive and in-depth analysis, information and insights related to tourist flows in Vietnam, including:
•Analysis of factors that influence demand in the Vietnamese travel and tourism industry
•Historic and forecast tourist volumes covering the entire travel and tourism industry in Vietnam
•Detailed analysis of domestic, inbound and outbound tourist flows by geographic region and purpose of travel

Executive summary

Vietnam was ranked the fourteenth most attractive destination to develop a travel and tourism business across the Asia-Pacific region in 2011, according to the Travel and Tourism Competitive Index (TTCI). Travel and tourism in Vietnam contributed 4.2% to the national GDP in 2011 and accounted for 3% of the country’s total employment in 2011. The total number of trips undertaken by residents increased at a CAGR of 9.05% during the review period. The main reasons for this growth include Vietnam’s growing economy, hosting of international fairs and exhibitions, government initiatives to promote the country as an attractive tourist destination, and increasing level of leisure and business travel.

Scope

•This report provides an extensive analysis related to tourism demands and flows in Vietnam:
•It details historical values for the Vietnamese tourism industry for 2007–2011, along with forecast figures for 2012–2016
•It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
•The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Vietnam.

Key highlights

• Travel and tourism in Vietnam contributed 4.2% to the national GDP in 2011 and accounted for 3% of the country’s total employment in 2011.
• According to the WTO, Vietnam accounted for the fifth-largest number of inbound tourist arrivals among ASEAN countries in 2011. Vietnam also recorded the fourth-fastest tourism growth in the world in the same year.
• Vietnam is developing into a popular destination for cruise tourism and holds strong potential for the future growth. The country benefits from its location between North and South Asia, and its close proximity to the region’s cruise hubs of Hong Kong and Singapore.
• In 2011, National Geographic Traveler Magazine ranked Vietnam as one of the thirteen best tours of Asia and one of the fifty best tours of a lifetime.
• Lao Cai, Phu Tho and Yen Bai provinces in the North are gaining prominence as cultural tourism centers in the country.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Trips
4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Region
4.4 Domestic Trips by Purpose of Visit
4.4.1 Number of business trips by domestic tourists
4.4.2 Number of leisure trips by domestic tourists
4.4.3 Number of other personal trips by domestic tourists
4.5 Number of Overnight Stays on Domestic Trips
4.6 Total International Arrivals
4.7 Number of International Arrivals by Region of Origin
4.7.1 International arrivals by Country of origin – Asia-Pacific
4.7.2 International arrivals by Country of origin – Europe
4.7.3 International arrivals by Country of origin – North America
4.8 International Arrivals by Purpose of Visit
4.8.1 Inbound business tourist volume trend
4.8.2 Inbound leisure tourist volume trend
4.8.3 Inbound other tourist volume trend
4.9 Total International Departures
4.1 Number of International Departures by Destination

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