This isn’t the best looking or most technically sophisticated marketing and sales tool out there, but it does a bunch of the right stuff really well. Positioning 4 Profits’ clunky name and kluge admin interface interfere only slightly with its powerful feature set.

A few months after I launched a website for a rural land broker, I received a rather frustrated message about its lack of traffic. Not quite appreciating the joke I made about it being a website for rural land and that I thought a lack of traffic was the point, the dialogue came back around to why he wasn’t getting more leads.

RealtyAPX is acorn-to-oak tree brokerage management software. You can buy leads from it directly. The lead search is highly detailed, fed to the system by three recognized lead sources, including the Census Bureau.