What is “RPM”?

Jake Simms
posted this on January 13, 2012, 5:01 PM

“RPM” stands for “Revenue Per Thousand Impressions”; the “M” comes from the Latin word for thousand: mille. When you’re monetizing on an RPM-basis, you are getting paid every time an advertiser displays their ad on your video. This figure is how much you could earn for every 1000 views with a high rate of engagement.

This RPM is a dollar amount that you see in your Stats Dashboard and is how much you are paid for every 1000 views your show receives. For example, if you see a $5 RPM in your Stats Dashboard and your show receives 10,000 views, you will have earned $50 (10 thousand impressions x $5 RPM = $50).