The iBridge campaign has always been designed around speed, accuracy, and instant information. Initially, we created Facebook ads that relied on unique images and text-heavy copy to convey the benefits of this data management company.

After several iterations of this message, we realized that our target client was busy - too busy to read a lot of fine print. We optimized these ads to be more branded (by way of our in-house design team) and limited the text to only what a decision maker would absolutely need in order to understand what iBridge does and how they can help a time-crunched entrepreneur.