Why Snapchat’s New Search Bar Is a Welcome Sign for Brands Advertising Age Garett Sloane Snapchat has given brands and publishers new hope that they could get discovered. On Thursday, the messaging and media app revamped the design of its...

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

How Video Games Ads Contribute to Child Obesity University Herald Audri Taylors Roughly 12.5 million children between the ages of 2 and 19 are obese and this is according to US Centers for Disease Control and Prevention. CDC says that playing...

Instagram Advertisers Switch From Celebrities To ‘Microinfluencers’ Buzzfeed Leticia Miranda The push to make social media celebrities and “influencers” more honest about who is paying them to post has been complicated by the rise of a new...

Facebook Says It Found More Mistakes In Metrics Reported To Advertisers Consumerist Mary Beth Quirk So, remember that whole thing about Facebook mistakenly telling advertisers for two years that users were watching videos much longer than they...

Social media – who can you trust? Lexology Freshfields Bruckhaus Deringer LLP False advertising on social media has been a problem since companies first harnessed its power as a sales tool. One of the earliest examples was the apparently...

Google, Facebook To Fight Fake “News” Sites By Blocking Them From Ad Money Consumerist Kate Cox So in the wake of a clearly controversial election, where fake news (yes, on both sides) has been widespread, Google and Facebook are now going to try...