Entrepreneur.

Category Archives: Works & Projects

Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s?

Last week, we conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. We decided to share some teaser data for your entertainment!

Videos Tested:

Let’s look at the numbers:

Underwood’s ad dominated in likelihood to share, as well as being much more likable and different than Bush and Rubio’s. Rubio’s message was the most relevant and understandable to voters. Bush’s ad under-performed in every key metric. Notice that after watching the ad, respondents are significantly more likely to vote and donate to Rubio and Underwood than Jeb Bush.

Now let’s look at how voters perceive the candidates after seeing their respective ads:

After seeing the ads, GOP primary voters thought Underwood was most presidential and most likely to beat Hillary Clinton in the general election. They also perceived Frank Underwood as the most innovative. Marco Rubio shined in protecting religious freedom. Both Underwood and Rubio scored significantly higher than Bush in most criteria. It’s surprising that their ads beat Bush in “would keep America safe”, “can deal with China and Russia”, and “would be a good commander-in-chief” – since Bush’s ad specifically mentioned 27 admirals and generals support him because “Jeb has the experience and knowledge to protect your family.”

Live Reaction Graphs:

What makes Underwood’s ad so good? As participants watch the video, they used the up and down keys on the keyboard to indicate whether they liked or disliked what they are watching. Here’s the normalized reaction graph of Underwood’s campaign ad:

Comparing Underwood’s ad with Rubio and Bush:

The second-by-second viewer reaction above is highly consistent with how the ads performed quantitatively. Overall, Underwood’s ad garnered a very positive reaction. It started high and ended high. Rubio’s has it ups and downs. Bush’s ad started relatively positive but dipping below 0 around at the 7th second and remained negative for the rest of the video. Some interesting comments about each ad:

Using just a few phrases, please briefly describe your first impression of this ad:

Rubio’s “About”:

“Sincere, hopeful, optimistic. A man who appears to love this country and who doesn’t seem to be filled with anger, I feel like he could really pull this country together.”

“He is too negative, he should focus on positive statements… I will ‘insert something positive here’… Then he can be taken seriously. As it is, he is just whining.”

Underwood:

“I really liked the kids with the flag”

“Americans taking pride in their presidential leader with hope, confidence”

Watch out Hillary, Underwood is coming for you… and he’s only getting started!

__________________________________

Scientific Polling Methodology and Details:

Methodology: Spot Trender conducted a scientific poll with 960 US citizens nation-wide who are eligible to vote in the Republican Presidential Primaries. Each participant saw 1 campaign video and filled out an online questionnaire about the video he/she just saw. There were 300 qualified respondents for each video. Fielding took 1 day to complete.

Reaction Graph:

As participants watch the video, they used the up and down keys on the keyboard to indicate whether they liked or disliked what they are watching. Spot Trender generated the reaction graphs by normalizing it with the number of participants. How the Y-axis is calculated at every second:

About Spot Trender:

Spot Trender is a powerful cloud-based platform for dynamic pre-testing of commercials to help you make faster insight-driven advertising decisions from concept to post-production creative.

Spot Trender is 90% faster than the competition and accurately predicts your ad performance in as soon as 3 hours instead of 3+ weeks. Our world-class data scientists and advertising veterans combined with an advanced analytics engine gives you the time and data-driven insights to dramatically improve your ad campaign performance before running them.

Our crowdsourced platform seamlessly connects you with more than 45+ million qualified participants worldwide. Allowing you to automatically measure real-world customer responses and reactions to each ad spot as well as its impact on sales and brand awareness.

We’ve developed an impressive track-record as the leading Commercial Pre-Testing and Analytics platform trusted by the world’s leading brands and agencies.

What is Spot Trender? It is a company where you can pretest your ads. This company is specialized on pretesting tv, radio, and online commercial. This market research platform will provide you real data on what people like and dislike from your ads. This company gathers the data based on a survey. All you need to do is send your videos and goals of your ads to this company. And this platform will create a survey for your purpose. It also offers you with easy tools to create a survey step by step.

You will get benefits from pretesting your ads on this market research platform. This platform has 45 million of members across the world. With such a large number of participants, you will get the data you need very fast once the survey is created. You do not need to wait for weeks. You can gain your data in a few days and even hours. Therefore, you can make decision in editing the rough cut of your ads.

Another advantage that you will get from this platform is that it is affordable. You can even purchase for free participants while the offer lasts. You can also choose another package. This company offers you with $5 price per survey participant. In this package, you will get useful features such as analytics dashboard, easy to use survey maker, report generator, and customer supports. By purchasing this package, you do not need to burden yourself in finding audiences for your survey.

This company is full with excellent staffs and data scientists. They have years of experience in reporting data and making data analysis. Therefore, you are guaranteed to get high quality and accurate data. From the report and analysis, you will then be able to make the right decision to make your better ads to improve your ROI.

When you’re in a room with your teammates brainstorming about your latest video campaign, everyone has an opinion.

Some people think you should use this picture and others think you should use the other one.

Some people think you should use the larger fonts and others think you should go with the smaller ones. Do you still need a reason why do you need to test? Testing is the only way to know who’s right.

Often, when you’re coming up with an initial idea, you have to just choose one option or another based on the best information you have available, and then move forward.

Then, as soon as possible, you need to test because you never know how your video will actually perform.

Get the maximum out from a creative idea

You probably consume a lot of time and money trying to advertising your brand, and you don’t take this responsibility lightly. Before investing in a new campaign, you want to know if it helps your brand. You need a reliable and consistent system for evaluating and improving your ad.

The guys at Spot Trender have worked hard to develop SNAP ™, a test solution that can predict advertisement’s performance and provide clear insights for improvements. Whether it is a single commercial or an entire campaign, Snap can help.

Spot Trender Snap enables anyone to experience professional video testing methodologies. The service offers the fastest ad pre-testing for TV, Online, and Radio commercials.

Imagine testing a rough cut, storyboard or final versions of your video and run it on Spot Trender in the morning, then receive results by the end of your work day.

……………………

SNAP main facts:

Easier:

Easy setup using expertly-designed surveys to test the ads.

Faster:

Reach out to millions of highly targeted participants nearby or around the world.

Work less, produce more results with automated survey analysis.

Use Spot Trender for free when you recruit you own panel through email list or social media.

Better:

Learn how your audience feels about your video to the second with Reaction Graphs.

Compare your video against your competition discretely.

World-class automated reporting used by Fortune 100 brands to help you make sense of your data.

We recently came across a great venture by the name of Spot Trender Snap! As a powerful cloud-based platform “for dynamic pre-testing of commercials to help you make faster insight-driven advertising decisions from concept to post-production creative”, the platform enables anyone to experience the exact same professional video testing methodologies and technology that the big Fortune 100 companies use as well – but at a considerably more affordable price point!

How does it work? As Rick Nguyen, Spot Trender’s cofounder stated: “Imagine testing a rough cut, storyboard or final versions of your video and run it on Spot Trender in the morning, then receive results by the end of your work day.”

Though a few automakers dropped out of the Super Bowl this year, there were still pleny of car ads in the game. There were also plenty of dad-related ads. But there were only two car ads heavily feautring dads: Toyota’s “My Bold Dad” and Nissan‘s “With Dad.”

Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to the spots second-by-second. A quick look at the charts seems to indicate, well, a tie.

Last year Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to big Super Bowl commercials second-by-second. This year it’s back on the case, starting with one of the first 2015 Super Bowl ads to be pre-released: Dove Men+Care’s ode to fatherhood, which scored one of the “most consistent positive reaction graphs” Spot Trender has seen, with “negligible negative reaction.”

“Instead of using testosterone-driven, hyper masculine image to sell products, #RealStrength cleverly and successfully uses the strong, caring, masculine image of the father, the protector to drive home the message: “Care makes a man stronger,” said Rick Nguyen, co-founder of Spot Trender, an in email.

“While the product is for men, women like the spot significantly more than men,” he added. “When asked if they liked the ad, a whooping 94% of female participants said they ‘very much liked’ or ‘somewhat liked’ the ad, compared to 83% of male participants.”

Spot Trender is a powerful cloud-based platform for dynamic pre-testing of commercials to help you make faster insight-driven advertising decisions from concept to post-production creative.

Spot Trender is 90% faster than the competition and accurately predicts your ad performance in as soon as 3 hours instead of 3+ weeks. Our world-class data scientists and advertising veterans combined with an advanced analytics engine gives you the time and data-driven insights to dramatically improve your ad campaign performance before running them.

Our crowdsourced platform seamlessly connects you with more than 45+ million qualified participants worldwide. Allowing you to automatically measure real-world customer responses and reactions to each ad spot as well as it’s impact on sales and brand awareness.

We’ve developed an impressive track-record as the leading Commercial Pre-Testing and Analytics platform trusted by the world’s leading brands and agencies. Some of our clients include Intuit, Legal Zoom and AT&T.
See more: http://spottrender.com/

July 25,2013 – Mountain View, California. Rick Nguyen advised top international scientists on how to make compelling promotional video for their research.

Background:

Project PoSSUM has partnered with NASA to use imaging and remote sensing techniques from commercial, reusable suborbital space vehicles to study noctilucent clouds, which can answer critical questions about our climate. In a nutshell, scientists fly rockets to the upper atmosphere to study rare clouds. Through Spot Trender, they produced a trailer to raise awareness and support from other top scientists, investors, and the general public.

What happens in an emergency when the power goes out either here or in space? Optimus Space to the Rescue. Using unmanned aerial vehicles (UAV) and inflatable structures for use in earth orbit, lunar, or planetary exploration, Optimus Space is working with major cities to develop emergency relay stations to maximize disaster relief efficiency. They are launching Rescue, an integrated solution for cities to gain complete awareness of disaster situations instantly.