Swiggy,BigBasket to Enter Milk Supply Business

Food-delivery platform Swiggy and online grocer BigBasket have planned to take their next big step in business: milk-delivery startups that can enrich their frequency of orders and make customers stick.

With affluent funds in its pocket, Swiggy is planning to acquire subscription-based milk-delivery startup Supr Daily. According to sources, the company is in initial talks with Supr Daily representatives.

Alibaba-backed BigBasket has held acquisition talks with Pune-based RainCan, Gurgaon-based Milk Basket and Bengaluru-based Daily Ninja, said other people aware of the discussions. None of these talks are near finalization.

The milk-delivery startups can help Swiggy and BigBasket significantly increase the frequency of orders to 15-20 times. This is why both platforms are trying acquire startups that handle milk delivery.

Indian households buy milk almost daily, each spending more than ₹ 1,000 a month on average. And since margins earned on milk are low, online milk-delivery startups are adding other grocery products to their platforms. So partnering with companies like Swiggy and BigBasket would be an effective strategy for them too.

Suhail is from Kerala. He is an enthusiastic writer and his core areas include web content writing, journalism, reviews and fiction. He loves listening to stories. When not working, Suhail loves to hangout with friends and watch movies.

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