Content strategy things and stuff

[Citizenship in the Community merit badge, from Boy Scouts of America.]

Mark Ramsey writes that stations need to be alert, if they weren’t already, to the intense need for effective websites that keep people coming back.

In almost-related news, Gather.com has gathered [sorry] $10 million in funding from an array of sources.

I see a disconnect between these two.

Gather wants to be involved in the community, but has yet to gain serious traction, and nets $10 million.

Yet many stations, often deeply involved in their communities, can’t extend a web presence that would show that relationship or commitment. This can be a complicated issue with staffing, university politics, and legacy momnetum [or lack thereof] being the mitigating factors.