Actor Adrien Brody teamed up with PETA to create a powerful ad targeting the use of primates in entertainment. One could even say, all animals.

The ad showcases the misery and isolation of an ape who is forced to perform. The CGI is so good that it takes a moment to realize that the ape on screen, isn’t real. He’s like the ones in “Rise of the Planet of the Apes”, a perfect representation of an primate created by award-winning computer-generated imagery production company The Mill.

PETA is certainly making a point here. That using real apes is both unnecessary and cruel. Watch the ad below, and to see how they made it, click here.

Why did Brody choose to voice the ad? He said, “The bottom line is that we no longer can excuse the exploitation that exists in this world. Great apes are no exception. They are extremely sensitive, intelligent, and emotional beings. It’s sad that they’re still commonly used in television and film, especially when we know how much they suffer behind the scenes. Acting should be left to actors—and that means human beings who have a choice in the matter.”