The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA

German automaker Mercedes-Benz USA hosted its first Mercedes-Benz Concours via Zoom video conferencing with celebrities participating as the U.S. lockdowns restrict regular activity for a large chunk of the population.