Reitmans is the largest specialty retailer of women’s apparel in Canada. Founded in 1920 as a single store selling women’s apparel, Reitmans has grown into a publicly traded women’s apparel retailer with almost 1,000 stores coast-to-coast across Canada and annual revenue exceeding C$1 billion. Trendex estimates that Reitmans has a market share of approximately 11% in the Canadian women’s apparel market, and a market share of approximately 25% in plus-sized women’s apparel. I believe this level of concentration is unprecedented for a mature western market, and is far higher than US specialty apparel retailers such as Gap Inc. or Spanish giant Inditex. Furthermore, Reitmans has managed to capture this market share while maintaining very high profit margins and a return on equity that greatly exceeds 20% while having never reported an operating loss.

I plan to understand why.

This paper will examine my theory on how Reitmans, and many other low-cost specialty retailers such as Gap Inc. and Inditex, utilized Judo entry techniques to capture a large share of the mature women’s apparel retail market from incumbent department stores. I will propose a thesis on how Reitmans has utilized a Stackelberg leader position to create low customer acquisition costs in order to gain a large share of the women’s apparel market (particularly in plus-sized clothing), and has used spatial preemption techniques in order to maintain (and grow) an unprecedented market share of the Canadian women’s apparel market, and particularly in the mature / plus-sized apparel segment.

Finally, I would like to propose my theory on the question, “if Reitman’s strategies are so successful, why haven’t US-based retailers also done the same thing?”.

[pic]
Reitmans (Canada) Limited

Founded in the 1920s by the Reitman family in Montreal, Reitmans (Canada) Limited (TSX: RET.A) (“Reitmans, or the “Company”) is a publicly traded retailer of women’s apparel in Canada with over 900 stores across the country. The Company’s focus is on providing apparel for mature and plus-sized women at an affordable (low to moderate) price point, primarily through stores in malls and power centers. Reitmans has annual sales exceeding C$1 billion and operates 929 stores across the country.

The Company operates seven banners focused on women’s apparel spanning a target market of 18- to 60-year-olds, including pregnant women and the plus-sized market. Reitmans focuses on providing low-to-moderate priced fashions for the working mother or young woman. One unique aspect of the firm’s strategy is the location of its stores; Reitmans will often “cluster” its various brand formats within the same shopping mall or power center, giving it considerable negotiating leverage over mall owners and a retail presence across a broad spectrum of female age groups, body types and price levels. Reitmans also invests heavily in advertising, particularly on its flagship “Reitmans” banner, and sells only its own private label designs in all of its retail segments.

As at April 4, 2009, the Corporation operated a total of seven retail store banners which are profiled below. The majority of the Corporation’s stores are located in enclosed shopping malls which are situated both in central and suburban metropolitan areas and in smaller towns in Canada. Over the years, Reitmans has gradually expanded its product portfolio to include segments closely competing with its core Reitmans banner. The Smart Set banner was introduced to pursue a slightly younger demographic than Reitmans, while Penningtons pursued casual clothing for plus-sized women across the broad age spectrum...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...Overview of Learning Styles
After debating more of what my paper should be about I decided to look into how it might be important. Then I recalled taking these test to see what types of learners we were freshman year. After a bit of research I discovered what the different types of learning were in this article.
In total there are seven learning styles. The focus for my research paper will probably be spatial (visual) learners. These are people who like to use pictures or images to learn. Spatial learners use “The occipital lobes at the back of the brain (which) manage the visual sense. Both the occipital and parietal lobes manage spatial orientation.”
The second type of learning listed was aural, people who connect through music or sounds. Here “The temporal lobes handle aural content. The right temporal lobe is especially important for music.”
Verbal (linguistic) learners prefer talking it out, speech, or writing. This utilizes the frontal and temporal lobes.
The kids who tend to be fidgeting in their seats all class are usually physical (kinesthetic) learners. “The cerebellum and the motor cortex (at the back of the frontal lobe) handle much of our physical movement.”
Students who are advanced in math tend to be logistical thinkers. They prefer using logic, reasoning and systems. Logistical minds utilize “The parietal lobes, especially the left side, (which) drive our logical thinking.”
Social and solitary...

...﻿Methods in practice exercise
Location Interview
1. How and why was this location chosen for The Levels?
“Proximity to the university and location, location, location. The fact that students need to not rely on any outside service to attend classes on a regular basis is the fundamental reason upon building The Level and its location. Further more when looking to accommodate students the necessity of a car seems to be a prominent issue. The location of a multiple faceted restaurants and the Sun Tran, which will be used in the years moving forward, allows residents to access all locations in Tucson. Relying on the Sun Tran for class in comparison to relying on it for pleasure is another hidden incentive upon our location.
2.How has the location of The Levels affected the outcome?
“ We think it has affected Tucson positively, from the instance that the number 1 reason students come to Tucson is to go to class but allowing over 500 students housing a block from campus allows for students to solely rely on their self’s no third parties needed. As well with our location the amenities with a rooftop pool, study room and gym allows for residents one domestic location to enjoy life.”
3. Could there be a better location for The Levels?
“No there could not be a better location. Plain and simple, there are multiple student housing locations off of campus and the demographic shifts back to campus. There is a reason other multi level student housing are being...

...Spatial Imagery and Borges Philosophy
“Reality is not always probable, or likely” (Borges), this quote from Jorge Luis Borges, a perfect example of what makes Collected Fictions mysterious and entertaining to read. His readings are not superficial, and must be taken by critical thought and completely different modes of thinking. Borges’ stories use many techniques to express his messages. In select fictions, the idea of geometry, which is simple and exact, is used to convey themes of infinity and perceiving reality, which are hardly exact at all. Whether Borges uses hexagons to explain a concept of infinity and God, or rhombi and labyrinths to prove an order to chaos, these fictions let the reader explore his perplexing and ambiguous philosophy through ideas of spatial imagery.
The story Death and the Compass deals with spatial imagery in two ways, one being with geometric rhombi, and the other is the reader’s idea of labyrinths. A rhombus is used in this story to specifically draw the main character strait to the criminal. Borges mentions the rhombus for the purpose of simplifying the story into something that makes sense; the crimes of the story fit into a perfect, known shape. “I knew you would add the missing point, the point that makes a perfect rhombus, the point that fixes the place where a precise death awaits you” (p.156). The end of the story proves that the simple idea is not that simple at all, it all...

...Retrieval System Using Joint-Spatial Keyword Query Processing
First the user gives login details and gets access to the search page to perform the search operation. The user gives a particular place name as the first input query. The user is then directed to another search page where the user can enter the destination type of his choice .
On finding the location and destination in the database, the application gives a list of probable destination. The user can select, of his choice, any one of the displayed destination and the application displays the entire details of the target location. The user can also download the details if he\she is interested on.
Figure 4.2.2 DFD LEVEL 1 for Information Retrieval System Using Joint -Spatial Keyword Query Processing
The application takes the username and password and directs the user to a search page. The user gives the search query and the application delivers the result of the given query. There are basically five main modules in the application. They are Login, Grouping, Iterate, Display&amp; download and Mapping.
Figure 4.2.3 Overall Sequence Diagram for Information Retrieval System...

...topic.
Statement of the Problem
The main problem of the study was to determine if there is significant relationship between spatial intelligence and academic performance in Geometry class in Davao Central High School.
Specifically, this study attempted to seek answers for the following sub-problems:
1. What is the level of spatial ability of the students who are in Geometry class of DCHS in terms of:
2.1. Good in visual techniques,
2.2. Good in logical thinking
2. What is the level of academic performance in Geometry class of DCHS in terms of:
3.3. Good in visual techniques,
3.4. Good in logical thinking
3. Is there a significant relationship between spatial intelligence and academic performance in Geometry?
Hypothesis
The following null hypothesis was formulated and tested at 0.05 level of significance:
1. There is no significance relationship between spatial intelligence and academic performance in Geometry.
Review Related Literature
A significant number of relevant literature and related studies was compiled in this section by the researcher to provide some general basis of the design and conduct of the study. The gathered information is organized into two subtopics: Spatial Intelligence and Academic Performance in Geometry, which are the focus variables of this investigation.
Spatial Intelligence
Spatial intelligence...

...http://ebookbrowse.com/senior-science-hsc-sample-answers-11-pdf-d343559013
Spatial Patterns and Dimensions: Antarctica
Antarctica is the continent most south of the Antarctic Circle and is surrounded by the Southern Ocean. It is approximately 5000 kilometres south of Australia. It has latitude of 90 degrees south and a longitude of 0 degrees east. It covers an area approximately 14million square kilometres (280,000 sq km ice-free, 13.72 million sq km ice covered). If all the ice were to melt, the level of the world’s oceans would rise by 65-70m, and if the weight of the ice were removed, it is estimated that the underlying rock would rise by 700m to 1000m. It has a coastline of approximately 17,968km. Antarctica is extremely high in altitude. It is the highest continent on the planet with an average altitude of 2500m. Antarctica’s lowest point is -2555m at Bentley Subglacial Trench and its highest point is 4897m at Vinson Massif.
Biophysical Interactions:
Antarctica has severe low temperatures that vary with latitude, elevation and distance from the ocean. Higher temperatures occur in January along the coast and average slightly below freezing. Antarctica is the windiest continent with the highest wind speed measured at Dumont d’Urville (327km/hr). It is also one of the driest continents in the world. It averages just over 5cm per year. The coldest temperature ever recorded on the planet was at the Russian Station Vostok in 1863, recording a...

...Jardi Tancat by Nacho Duato
Spatial Analysis
Created by Spanish choreographer Nacho Duato in 1983, Jardi Tancat is a work which symbolises the lifestyles of the Catalonian village people who worked and lived off the land. ‘Jardi Tancat’ was Duato’s first work and translates into ‘enclosed garden’, he utilizes various spatial elements through a number of motifs to represents the working lifestyle and hardships of the Catalonian people.
Duato has used the performance space to indicate a very dry and barren land with very earthy colours for the set and costuming which represents the connection to the land. Throughout the performance, the dancers are constantly surrounded by barren tree branches which show the boundaries to the space as well as depict an ‘enclosed garden’. Duato has utilized the dancers by having them remain on stage even when they aren’t dancing, they ‘inhabit’ the front of the stage during the different sections of the performance again to convey the idea of an ‘enclosed garden’.
The dance begins with all performers crouching together showing a curved shape, they are positioned upstage and this is significant as this area is a weak section of performance space. Their curved/crouching over shape and their positioning highlights and creates an image of the hardship and laboring. With these powerful movements and positioning of the performers, Duato has already established a strong sense of depth to the work. The set as well as...