Guria

Port Moresby, Papua New Guinea

What was the opportunity?

The Difference Incubator is partnering with the Women’s Business Resource Centre (WBRC) in Port Moresby to run a growth accelerator program called Guria.

Guria means ‘earthquake’ or ‘shake up’, representing the change that twelve magnificent entrepreneurs have dared to make. Over the program, each entrepreneur aims to double their revenue and double their profit, without doubling their workload.

This first iteration of the program is led by The Difference Incubator alongside the WBRC team, with the intent to shift ownership of the program to WBRC over the next few years. This also allows WBRC to tailor the training to assist all of their members, creating a broader impact across Papua New Guinea.

Tell us the ‘Nitty Gritty’ details…

Guria has been one of The Difference Incubator’s more ambitious programs, with a bold vision for each participant’s business as well as their personal growth. In the first block of the program, we had wondered if the content would be embraced or seen as useful.

We didn’t have to wait long to find out.

In the first three days we had big laughs, lots of tears, raw and honest stories about each entrepreneur’s motivations, and made a commitment to support each other on a remarkable journey.

Our content has centred around strong business models, financial sustainability, options for growth, methods for testing new ideas and conducting customer interviews.

We are also starting to work on founder wellbeing, changing the narratives we tell ourselves and creating permission to thrive in 2020.

We are halfway through four three-day blocks; the program concludes with a showcase event in Port Moresby, where each entrepreneur pitches their business to a room of prospective partners.

The Outcome

While the program has not yet wrapped up, the results so far have been extraordinary.Each entrepreneur has embraced their own goal for doubling their revenue and doubling their profits, as well as making substantial adjustments to their business models.We are also seeing a transformation in each participant as their find a renewed confidence and vision for their business.Guria has an average participant feedback score of 9.1 out of 10.

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The TDi team acknowledges that we work, live and play on Aboriginal land, our offices are located on the land of the Wurundjeri people of the Kulin nation & we pay respect to their elders past present and future. Where ever our work takes us, we acknowledge the traditional land owners and pay our respects.