One of the most effective ways to flush your money down the tube when you automate your small business is to buy a good CRM system, but not to work with the full range of its possibilities. Using your CRM system in a limited format reduces the efficiency of the business, doesn’t allow you to sell better and more, preclude the development of your company.

The term "business automation" is quite broad. For some, it only means automating physical processes, such as building a product. For others, it’s automated email distribution with increasing of customer activity.

Companies invest significant resources in marketing, customer service, order fulfilment, production, project management and other operational activities. Logically, it makes sense to build links between sales records and the effectiveness of these activities.

The beginning of cooperation with IaaS provider is a serious step for any company in the direction of cost optimization and new opportunities for business growth. At the same time, you should not forget how the use of new tools will affect the already established business processes and the work of the company.