Konga

Konga reduces its data usage to 92% with Progressive Web App for the initial load.

How PWA helped Konga to cut their data usage?

Konga is a Nigerian e-commerce company. It offers retail in various categories including electronics,
fashion, home appliances, children’s item and personal care products.
Konga wanted to deliver the web app with the features of the mobile app that can work even in offline
and provide other improvements like performance and re-engage with users without the data cost. So they
came up with the solution of Progressive Web App.

Konga results have been impressive as they have managed to use

92% less data for the initial load.

84% less data to complete the first transaction.

What building a PWA brings?

The brands in Africa target mobile as it’s a mobile continent and most of them tend to suffer due to
poor connectivity and low-end phones. Konga’s story was no different than others.

Major problems faced by Konga which hindered their growth

Poor Connectivity.

Low-end mobile phones.

High Data charges.

So they came up with the solution to deliver an app for all users that will not only provide an
improved functionality but will also work offline. Service worker helped them to decrease the load time
instantly making it fast and super engaging during an interaction with the app.

Results after PWA implementation

92% less data for the initial load.

82% less data to complete the first transaction vs the native app.

84% less data to complete the first transaction vs the previous mobile web experience.

63% less data for intial load vs previous mobie web experince.

Just like Jumia, you can choose the best features of both web and app for your brand with the
assistance
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in
less
than
15 minutes