Late Nights withSara-Jayne King

We’re often told that we are a brand – and with social media – every one of us can develop a powerful dedicated media channel that is all about ‘Brand Me’.

After the rugby on Saturday, Jonathan Cherry spent some time going through the Twitter profiles of some of the Springboks and other rugby players from Australia and the All Blacks, and made some interesting discoveries which he shared with Kieno Kammies.

For his pick-of-the-week,Jonathan says a new Volvo ad that was shot in Durban for the international market, is one of the best automobile ads he's seen - check it out: