Not only does my email marketing post provide a ton of value for my visitors (or, at least I hope it does!), it also contains affiliate links.

Strategically sending my traffic to this page results in more affiliate conversions and therefore, more money (ka-ching!)

Here are a few ways you can use internal links to make more money:

Funnel people towards high-converting pages

Funnel people towards pages with affiliate links

Funnel people towards relevant products/services

It’s also worth noting that the use of strategically placed internal links will help reduce bounce rate; this can have some SEO benefit and indirectly increase revenue.

Why?

Because Google probably uses a type of bounce rate as a ranking factor if people click back to the SERPs after visiting your site.

So while bounce rate is not a direct ranking metric (Google can’t know that for all traffic sources) it is an indicator towards people returning to the search results rather than engaging with your content.

A lower bounce rate may mean you rank higher and therefore lead to more organic traffic.

So, it’s now simply a case of reading through the post and looking for appropriate places to internally link.

This looks like a good place:

Next, I simply login to my WP dashboard and add a link in that location.

Here’s the final result:

Note: I only recommend adding 1 link per page, so when you’re done, head back to the SERPs and look for more internal linking opportunities.

Rinse and repeat this process for each page on your website.

Important tip: Do this process every time you publish a new blog post or web page on your website. Not only will this lead to Google indexing the page much quicker, it’ll also give it a much needed ranking boost.

#3 – BONUS: Power Process

Is there a particular page you want to rank above all others, yet it’s nowhere to be seen in the SERPs?

If so, you need my power process.

Here’s how it works:

Find the most powerful pages on your website using Ahrefs (free 14-day free trial available here).