Adap.tv - Logo Design

Adap.tv was a startup technology in video advertising placement. A sea of confusion, with barely discernible differences between many players.

Seeing the future heading toward a convergence between TV, desktop, tablet, and mobile, we developed this new identity. It communicates how Adap.tv helps brands reach customers anywhere video lives. Within two years of the rebranding, they sold to AOL for $405 million.