I have to admit a little secret: I am slightly obsessed with Whitney Port from The City (okay, so it’s not that surprising), but I just love her eclectic style, bubbly personality and ambitious attitude. I feel like we’d make really good friends … well, at least in my alternate reality we do. Anyway, upon catching up on the latest buzz surrounding Port, I discovered that she loves to wear lingerie from Belabumbum. So, of course I had to check it out!

I wasn’t sure what I was getting myself into with such a cheeky name, but Miss Port’s taste did not let me down! Belabumbum, is actually pronounced ‘bella-boom!-boom!’, and means ‘beautiful bottom’ in Portuguese. The line was created in 2001 by two college friends, Alyssa Weiss and Heidi Rauch.

The lingerie line encompasses essential, fashion forward pieces like bright printed separates as well as lacy tops and bottoms. The pieces are designed to lounge in, sleep in or wear on a special evening, and are playful yet sophisticated. Belabumbum lingerie is known for their comfortable fabrics, bold colors and signature, luscious laces.

For the eco-conscious (but nontheless stylish) gal, Weiss and Rauch also launched a green collection in 2007, using bamboo and organic fruit-dyed cotton.

A few pieces that caught my eye are the Butterfly lace bra and boycut brief, the pretty Copacabana lace bralette and boycut brief, and the romantic Filigree lace bralette.

After seeing Belbumbum’s lingerie, it’s not surprising that Whitney raved about the line; it’s both comfortable and cute – not an easy combination to achieve!

For more information, and to purchase your own Belabumbum lingerie, visit belabumbum.com.