MATERIALLAB

Weight, content, application, technical attributes and sustainability all come into play. The material choices a brand makes can effect consumer-buy-in. The purpose of MATERIALLAB is to work with a brands design, product managers, sourcing, and marketing teams to understand, interpret and apply material trends in a way that is uniquely their own. MATERIALLAB will identify and present seasonal, and horizon material trends that should be kept in mind. Working with internal teams to craft coherent material stories that sit within a brands margins, product and it’s customers needs.

MATERIALLAB Workshops are 8hrs and may be applied over 2 days on request.

MATERIALLAB Workshop Follow-Up - A mini-workshop check-in. Clients can choose to have us review their seasonal material applications with internal design, product managers and marketing teams, where together we can refocus material applications and troubleshoot material choices and stories where need be.

*Additional fees apply to follow-up workshops. Follow-up workshops run 6hrs and are held over 1 day. Follow-up workshops for footwear clients run longer due to larger SKU counts and multiple deliveries. If a follow-up workshop runs over 6hrs it will be scheduled over 2 days.

* Please Note: LAB workshops are very specific and although they are in-depth and tailored specifically to a brand, they do not include product design, creative or design direction. Please contact us if you would like to set an appointment to discuss the full range of our services at info@thewellhousenyc.com