This one-day workshop blends lecture-style material, group exercises and analysis of attendees’ own product issues as we hone our product craft. Participants will help set the agenda for a highly interactive session.

Topics:

Unwinding the product manager/product owner problem

Roadmaps, portfolio thinking and balanced product strategy

Managing executives, stakeholders, and the flood of “good” ideas

One or more topics chosen by the attendees such as pricing/customer value, software economics 101, the politics of sales teams, Lean Startup and other methodologies vs. decision-making roles, or hero moments for our customers

Rich Mironov has been leading, teaching and mentoring product managers for more than three decades. He is the author of “The Art of Product Management” and a vigorous champion for product management on his long-running Product Bytes blog. Rich is a serial entrepreneur, including CEO and product roles at six tech start-ups and founded the first Product Camp. Since 2006, he’s provided full-time and interim consulting/mentoring to large and small technology companies, often parachuting into software companies as VP Products. Rich has a BS Physics degree from Yale and an MBA from Stanford.

What others say about Rich’s workshops:

“This gave me a great picture of product owner challenges that my development team doesn’t see.” “I learned a lot from people in similar roles at other companies.” “The Software Economics 101 section by itself was worth the time!” “Love the excellent exercises. Using these tools as a group showed me how I can apply them to my own product.” “I’ve been writing good user stories and managing a backlog, but this workshop put that into a bigger context.”