Automated personalization and behavioral targeting

Deliver personalized content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

Individual visitor targeting

Unique profiles built on individual visitor data and click scoring allow the Adobe Target engine to serve personalized content based on a person’s past, current, and changing interests.

Self-learning target engine

Adobe Target continually and automatically makes associations with various events and differences between predicted and observed responses.

Real-time insight

Keep tabs on your campaign from the moment you launch it, and use insights from algorithms to inform and create new targeted, segment-based campaigns.

Visual personalization setup

Use the easy, step-by-step visual setup to create content options for automated targeting activities, and choose the machine-learning algorithm to define the metric or goals that the activity hopes to acheive.