I love the singing dog, so much that I wish I'd thought of it (and that's an increasingly rare feeling). I saw it on TV last night and it really made me laugh (it made my wife cry – the dog reminded her of her Mother's, which recently died. The Dog, not the Mother.)

I'm not so sure about the optical illusions. I don't dislike it, but it does feel a little slow even after repeated viewings. And that final stat feels a bit spurious even though it's obviously the insight on which the creative was built.

Mars. Don't mind it. Not the most original idea (feels like old CDP Heineken, which surely isn't a bad thing) but there's a lot worse out there.

please scamp.please get your head out of the collective ddb arse for two seconds and see the light.singing dogs?they're on page one of the book of oldest tricks.it's not even that long since smirnoff had one sitting at a piano.it's an insult to the vw heritage.

Easy Anon 10:25! It's a good ad - doesn't matter if it has a talking dog. Look at hundreds of other ads out there, ultimately, many of them are regurgitating old ideas aren't they? The Smirnoff singing dog was a very different ad for a very different client.

I think the Mars ad is pretty poor, and as a scooter rider, the TFL one hits the right notes. I was driving my car just last night and remembered as I turned right and a bike approached that I should probably wait until I gauged his speed - and you know what - I genuinely think that if I hadn't waited for him to pass, he could have launched himself over the bonnet of my car - so job done on that one!But it was a Yes, No, No with the repeat viewings.

Here's an oddity.On Losers BBDO blog the other day, under the 'could the tipping point be codswallop' post, they referred to the VW dog ad as 'poo', a comment which has since disapeared.They'll be on here before you know it, bigging it up.

Is it just me? I think the singing dog looks like a ad straight from Saatchi's New Zealand. Poo-er post production and the idea's a bit flimsy which is a shame because i think you can do quite a lot with 'confidence'.Don't let personal relationships cloud your judgement

Not a big fan of the dog I have to say, but at least it's trying something different for a car ad. Although if there's any more animals doing human/ musical things in ads campaign will have to do a poorly written article imaginatively titled 'all roads lead to a monkey on drums playing along to Phil Collins'.

Is it just me or are ads that aren't stolen from youtube or heavily inspired just a bit poo. Balls, cog, gorilla, that VW ad written by Dylan Thomas and art directed by Noam Murro - great. The rest are all just a bit meh.

If you're talking to me, I like the executional thing (I'd happily watch a well-posted singing dog) but being a stickler for the entertaining bit having a relevance to the product that my tiny brain can understand, I don't think it works. I've honestly watched it 10-15 times, now, so I guess it passes that part of Scamp's test but I suppose that means I like it up to the bit where the logo appears. And what's the German endline all about? I thought only one car company was allowed to do that.

The Mars ad is unspeakably bad. The dog's alright, but not exceptional. It did make me remember the phrase 'shaking like a shitting dog' though, which was a bonus. Speaking of ads Scamp, there's a massive - and I mean massive - billboardy type thing featuring one of your Levi's ads in the main square here in Copenhagen. I took a pic if you want it.

YouTube comments are 'proof how much the public love this ad' Scamp?Comments such as 'lol'Or ;)And even 'I love the dawg! what a cute little murfton and soooooo hilarious!!'If VW's target market is 9 year old American girls, then fair play.

Wow... What the fuck is wrong with you people? Yeah, there's been singing dogs and drum playing gorillas... But the point i=of this ad is the dog is a fucking shivering wimp... 'til it gets in the VW, then it becomes a fucking rock star... Funny as shit. Singing dogs, babys, vampire bats, whatever, this canine fucker is transformed by on of the world's wankiest cars. Graphic Motor bike shit OK... Mars bar stuff sucks. OK, Im done.Cheers/George

I read in Private Eye that the Mars line has been shortened because it 'conveys a more contemporary message, reflecting the very modern interest in achieving a balanced lifestyle and approaching every aspect of our lives with a 'can do' attitude'.

I approach 'play' with a can do attitude all the time.

can i spend the afternoon stoned playing halo three in my underwear? Yes! Yes I can!

Saw the VW spot last night on TV, stood out a mile. Pretty cool animation on the Dog.Not sure about the TFL one, but quite like the Mars spot, nice to see that endline back. Are we going to see more companys bringing back endlines they should not have scrapped in the first place?

I'm going to be completely honest - the Mars one made me smile first time I watched it. Though I realise it's not too popular on here. The dog one... if it was a man, it wouldn't be remotely interesting - It seems like they maybe thought up the scenario in terms of people but needed some extra pizazz so used a dog instead - bit stuck on? But everyone seems to like that one so I guess it works.

Can someone please explain the idea in the VW ad, thank you.I thought everyone feel confident to sing in their own car (where no one can hear you), but not standing in line in the bank. So what is this Polo Confidence? Wouldn't the dog have been singing if it was driving a Ford?Maybe I'm totally mistaken. Maybe there is no idea at all. The commercial is just meant to put a smile on your face because you see a dog singing....

no, no, yes. And that's not just to be annoying, if it's answering the question "would you re-watch it" then that's how I did it. OK, I only rewatched the Mars one because it was so bad I had to check I hadn't missed something. The others, especially the dog (due to it's very catchy song) I wouldn't mind if I saw it again e.g. on the TV during several ad breaks over a week, but I wouldn't consciously seek them out. I'm not saying the first 2 ads are bad, far from it, but they belong on TV, not on YouTube.

No, we're good drivers just shit at staying sober. Might explain the reason why most people like the Dog ad. I just think it's really lazy thinking. ''Let's stick a singing animal in the ad, they'll love it!''Doesn't make it good does it? Surely we can do better than that.

And for the record, I love dogs.

Liked the second, may go over most peoples heads tho.

No comment on 3

Cycling awareness one is absolutely amazing. My fave ad for a a while.