Norwegian Startup Enters Handheld Graphics Market

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Handheld graphics chip maker Falanx has decided to stake its claim in the handheld graphics race.

The Norwegian company officially launched its "Mali" IP cores business on Tuesday, announcing that chip vendor Zoran has become the company's first customer. Although Falanx is working with screens that are a fraction of the resolution of their desktop counterparts, the company says it can bring 16X antialiasing to handheld devices in its quest for image quality.

That may prove appealing to devices like the small market for portable media players or portable game players like the Sony PSP. Video transported over wireless networks  known as IP phones  are predicted to reach 47 percent of the total phone market by 2008, according to Jon Peddie Research.