The Power of Social Media: Taos Power Hour

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Transcript of The Power of Social Media: Taos Power Hour

Social media allows ideas to jump across religious, cultural, racial and economic barriers.

Anyone in your growing social network can choose to share/promote your ideas

with anyone in their networks and so on, and so on, and so on...The Power of Social MediaA presentation on why and how to leverage the power of Twitter and other social media.What makessocial media so powerful?Social media shapes your identity +allows you access to the robust, non-linear connectivity

of social networks such as Twitter, Facebook, LinkedIn, Google+, MySpace, and others.Twitter is 150 million users

As you grow your "followers" or "friends" you are building your online social capital.

Think of it as a social 401K; a diverse group of people who have chosen to follow you

and are therefore open to sharing and exchanging ideas.One of the most powerful social networks is TwitterWhich leads to the question, what is a tweet?Most people already know that a tweet is

short text message which is limited to 140 characters.Tweets are Social | Fluid | EngagementWhen composing tweets we recommend adopting the 1/3, 1/3, 1/3

Rule:1/3 of your tweets can be self promotion1/3 Should promote others' ideas1/3 Should be directed at others to create social connections."Tweet what you want the world to remember."Twitter Home PageTwitter Profile PageTwitter Connect PageOther user's Profile InfoLearn about others via their profilePost your TweetYou Clicked on the #HashtagCompose Your TweetAction StepsSet up your Twitter AccountCreate your Twitter bioGet comfortable with TwitterSchedule regular Tweets - consistency is important to creating followersHave fun!And when in doubt...Social networkers refer to building your social network as "creating intentional luck".Twitter users represent every social, economic, religious, professional and cultural demographic in the world.

Twitter is a window on the world.

Social networks continue to play a central role e.g. uprisings of the Arab Spring.

This is an example of powerful ideas migrating.Tweets point the way to articles, stories, photos, courses of action, revolutions in thought, conceptual bridges, communities, and individual human moments.How do you get started on Twitter?

Let's take a brief look at a sampleTwitter account. This @MegaSAHD account is used to promote my blogging.These are people who mention you directly in their tweetsThis takes you to all tweets that include #peacebuildingThis non-linear connectivity means your ideas can jump

to

diverse new groups of people you wouldn't be able to access through your non-social media networks.We're going to click here to go to the profile pageTweets from people I am followingYour tweets,& retweetsPeople you may want to followEdit your profileNext, we click here to see this users profile infoThis user retweetedour tweet!Note: "@megasahd" is why these tweets appear on my Connect PageThey retweeted us to 3,143 followers!Here is myHere is aCurrentlytrending on TwitterNext, we click here to go to the connectpageTwo powerful tools in a tweet are "@" and "#" symbols.@ directs the tweet at a specific Twitter user,#(hashtag) adds the tweet to a trending topic.Note the use of @Taosinstituteand #peacebuildingwithin the actual tweet sentence.Your newest tweet appears at the top of your profile page.Its best to place URL first.Next we click on #peacebuildingto see allpeacebuilding tweets worldwide.Click on username to learn about or follow others who are posting about #peacebuilding.Like what you see? Follow this user by clicking here!This Prezi Presentation was created byMark Greene at Pecos Design.What do you need help with?For social media consulting and a wide range of other interactive services, contact us in New York City at 646-221-9856 or email us at markg@pecodesign.comBut a tweet is much morethan the sum of its parts.Tweets are markers for human

ideas, passions, aspirations, and events.We are already following this user.Presented by Mark Greene and Saliha BavaHint: Tweet Alec Baldwin: @alecbaldwin. (He might tweet back.)Social Media Curation Platformshttp://socialcompare.com/en/comparison/curation-platforms-amplify-knowledge-plaza-storifyOVERWHELMED?!?!Practices for Avoiding Being Overwhelmed1. Pace yourself, not the trend. 2. Track yourself: Do what you need, not what others are doing!3. Intent yourself: Play or have purpose. Don’t do it all!4. Schedule yourself: Give it a time & place in your schedule.5. Create Internships or exchange programs4 Tools for Organizing Yourself1. Link your accounts:a.LinkedIn to Twitterb.Twitter to Facebooki.https://apps.facebook.com/selectivetwitter/ii.https://www.facebook.com/settings/?tab=applications2. Use Social Media management apps: http://webtrends.about.com/od/pr6/tp/The-Top-10-Social-Media-Management-Applications.htm a. Hootsuite3. Twitter capture: Twylah | Storify 4. Curating tools: Paper.li | Scoop.itMeasuring Impacthttp://klout.com/http://wefollow.com/Do you have an online ID?Are you a content marketer?Do you sell a story or service ?Do you have a book?Want to build an audience?Google+ Push feature: Sort people into circlespick which circles make most sense for a particular articlethen have people in that circle get that article by email.Categories of Social NetworksSocial Connections: FB, Google+, MySpace etcMicroblogs: Twitter, Scoop.itBlogs: Blogger, Wordpress etcProfessional: LinkedIn...Multimedia Sharing: YouTube, FlickrSlideShare...Academic: Academia.edu, ResearchGate..Interest-based: Ning, Sage, Gameful...What are all these online resources??Sampleshttp://www.twylah.com/thinkplayhttp://paper.li/thinkplay/1357092204http://www.scoop.it/t/talksexindiahttp://storify.com/thinkplay/taos-institute-s-20th-anniversary-conference-tweetAdvanced: Google Author Rankhttp://moz.com/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-googleLinkedInPowerful for professional networkLess cluttered with the personalExcellent for groups, job connections, references and resumeLinks to blogs & auto updates your new postshttp://www.twylah.com/thinkplayhttp://paper.li/thinkplay/1357092204http://www.scoop.it/t/talksexindia