Emerging language strategies in multilingual organizations:

Seen the disconnection between the interest for language diversity
in international management and the interest for the linguistic
production of organization in organization studies, there is an
urgent need to re-theorize language itself in the organization and
management studies of multilingualism. Such re-theorizing of
language can not only be informed by the insights which came from
considering the linguistic turn in organization studies but needs to
incorporate insights from cultural studies of globalization.
Inspired by Appadurai’s transna-tional anthropology, this
paper attempts to re-theorize multilingual organizations as
languagescapes which suggest to be characterized by dialogicality,
continuous translation and hybridity. We give some illustrations
based on a preliminary discussion of an empirical study of how
language strategies are formed in national and international
companies based in Swit-zerland.