Step outside your Casa Doors and get New Don Tequila

It seems that every day brings not only a new dawn, but a new brand of super-duper-ultra-premium 100% blue agave tequila – a new “Don Whatever Tequila” steps onto the stage and attempts to steal a little bit of the spotlight (and market share) occupied by the big boys: Jose Cuervo and Sauza, or the trendy, exclusive Patron. For tequila aficionados who like to sip and explore, this is a good thing, and, while an unofficial moratorium on the use of “Don” in yet another brand name is now being spread; a new “Don” tequila is inevitable.

I was thinking about Mark Twain earlier today (if you’re in San Diego and enjoy wit and Americana, check out the TwainFest this Saturday, August 21st – you’re welcome, Old Town) and it got me pondering language. And, since part of my brain is always thinking tequila (if Tila’s more your thing, send in the insane clowns) I began recollecting tequila brand names that don’t employ “Don” in their name (except one), but still say “tequila.”