Nissan Joins Forces With Star Wars To Help Promote New Semi-Autonomous Vehicles

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Last week during the 2017 Los Angeles Auto Show, Nissan teamed up with Lucasfilm, the creators and producers of the “Star Wars” franchise, to help promote its new semi-autonomous vehicles.

The multinational automobile manufacturer has revealed plans to create a fully autonomous vehicle in the near future. But, in the meantime, it has focused all efforts on its new semi-autonomous car model.

To help explain these features to potential customers, the Japanese automakers used “Star Wars: The Last Jedi” for some inspiration.

“People understand drones and force fields,” the Nissan Vice President of Marketing, Communications and Media Jeremy Tucker said. “People talk about brakes and airbags, but cars offer so much more these days.”

In conjunction with all the other driver-assistance technology that will be embedded into the new semi-autonomous models, Nissan has decided to reference them all as Safety Shield features. These features include the ProPilot Assist, which officially launched in the 2018 Nissan Leaf and Nissan Rogue this fall.

This marks the second year in a row that Nissan teams up with Lucasfilm to produce special versions of its cars for promotional purposes.

Once the models were chosen by the production company, they were matched with several different characters featured in the “Star Wars” films.

Lucasfilm collaborated heavily with the Nissan design team in a California workspace, where they created several different versions of the semi-driverless cars.

The vehicles were then sent to a vehicle design company located near Los Angeles to be made. Vehicles for the “Justice League” film and the “Fast and Furious” franchise were also put together by the same company.