How will my Native creative be shown to users?

Find out how various Native ad units look and what factors determine how the ad is shown when it's served.

RTX Platform’s Native Exchange is currently in Beta. We’ll notify all advertisers when the product is publicly released!

Ad Content and Design

When you add a creative to your ad group, you can choose any combination of five Creative Types that determine how your ad will look and where it will appear.

The content included in your ad unit will vary depending on the Creative Type shown for the impression. For example, some creative types may not show a call-to-action.

If an optional field is left blank in your creative's settings, that content will not be shown when your ad is served.

TIP: Use the preview widget in your creative's settings to see an example of how your ad content be formatted for each Creative Type.

TIP: Use the Creative Type reporting metric to track how your ad is being shown and how each Creative Type is performing.

NOTE: The Branded Creative Type appears differently depending on the site or app that served the impression. For Branded Creative Types, content, design, and other details are customized for every impression to match the look and feel of the surrounding content.

Dynamically Populated Content

You can use content macros to populate dynamic content in your creative's headline and description. When your ad is served, the macro will automatically be replaced with the appropriate content.

For example, entering "Find your dream job in {city}!" as your creative's description would automatically update to "Find your dream job in Philadelphia!" when the ad is served to a user located in Philadelphia.

Creative headlines are limited to 90 characters, and descriptions are limited to 140. If the value populated by a content macro causes a creative's headline or description to exceed the character limit, you will not be eligible for those impressions.

NOTE: Some publishers in the RTX Platform network support more characters in their creative headlines and/or descriptions. If a macro's populated value exceeds RTX Platform's character limit but does not exceed the character limit of the publisher serving the ad, your ad is eligible to be shown.