ASCO Impact Report from Encuity Research Indicates Strong Interest in New Treatments for Melanoma and Cervical Cancer

... NEWTOWN Pa. June 20 2013 /- ...The ASCO Impact Report is based on an survey of 100 oncologists attend...Oncologists who attended ASCO gave information presented on bevacizuma...When asked which companies provided the most valuable information at t...

NEWTOWN, Pa., June 20, 2013 /PRNewswire/ -- Encuity Research, the market research and analytics subsidiary of Campbell Alliance, today released the results of its second annual ASCO Impact Report. Oncologists surveyed highlighted new treatments for melanoma and cervical cancer as the most important subjects of new clinical information at the 2013 ASCO conference. New treatments for melanoma, with an emphasis on PD-1 treatments, were cited by 31% of respondents, while advances in the treatment of cervical cancer, particularly Genentech/Roche's Avastin®, were cited by 20% of respondents.

The ASCO Impact Report is based on an survey of 100 oncologists attending the 2013 annual meeting of the American Society of Clinical Oncologists (ASCO). The report is designed to gauge physician perceptions about the conference and to assess how ASCO may impact future prescribing behavior.

Oncologists who attended ASCO gave information presented on bevacizumab (Avastin) the highest overall ratings at ASCO, with 66% of attendees rating it as very or extremely valuable. Information on Bayer/Onyx's sorafenib (Nexavar®) in thyroid cancer received the second highest ratings (58%).

When asked which companies provided the most valuable information at the conference (unaided), Genentech was mentioned by far the most frequently (84% of attendees), followed by Bristol-Myers Squibb with 43% of mentions. Oncologists named Millennium most often as an up-and-coming company in the treatment of cancer (13% of mentions); Seattle Genetics and Sanofi followed.

Physicians who attended the 2013 ASCO meeting reported that the conference had significantly less of an impact on their future behavior than the 2012 conference. Just 16% of attendees reported that they are likely to change patient treatments based on this year's ASCO conference, compared with 40% in 2012. As one respondent clarified, "(I'm) mainly waiting for new drugs to come out. Nothing to change current practice."

Nonetheless, 2013 ASCO attendees found the conference to be valuable overall. Half of physicians rated the event as very or extremely valuable, with 86% reporting that it was equal to or more valuable than the 2012 conference.

"You can tell a great deal about the sentiments of oncologists following their experiences at ASCO given the level of data included in our report. Those feelings translate in prescribing behaviors throughout the year, and this information is naturally of high interest to pharmaceutical and biotech companies developing and commercializing products in this space," stated Dave Johnson, Vice President, Encuity Research.

The ASCO Impact Report provides an encompassing view of ASCO attendees' intent to change treatment plans, their perceptions of clinical information presented, and their ratings of information offered by pharmaceutical and biotech companies. For more information and to download a copy of the ASCO Impact Report, please visit http://www.encuity.com/ASCO.

About Encuity Research

Encuity Research is the market research and analytics subsidiary of Campbell Alliance. Encuity's team of skilled market research professionals provides answers that biopharmaceutical leaders need to make critical decisions at enterprise, portfolio, and product levels. Its services span five key areas, including custom qualitative and quantitative market research and analytics, syndicated market research, promotional message tracking, and key opinion leader (KOL) influence mapping. For more information on Encuity and its services, please visit http://www.encuity.com.

About Campbell Alliance

Campbell Alliance is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance. Campbell Alliance is an industry leader in biopharmaceutical and medical technology consulting. The firm's clients include all of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Clinical Development, Commercial Effectiveness, Corporate Development, Medical Affairs, and Pricing and Market Access. From its locations in New York City; Raleigh, NC; Parsippany, NJ; Somerset, NJ; Newtown, PA; Los Angeles; San Francisco; Chicago; Boston; Philadelphia; London; and Zug, Switzerland, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit http://www.campbellalliance.com.

About inVentiv Health

inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv offers convergent services that deliver extraordinary outcomes to clients whose goal is improving human life. In 40 countries around the world, inVentiv's 13,000 employees help clients rapidly transform promising ideas into commercial reality. inVentiv clients include more than 550 pharmaceutical, biotech and life sciences companies, as well as companies that now see health as part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inventivhealth.com.

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