WHAT’S THE BUZZ ABOUT ADAPTOGENS IN NATURAL BEAUTY PRODUCTS?

You might have heard about adaptogens, but what exactly are they and how are they being used in natural beauty treatments?

The plants and herbs found in Natura Siberica products have been traditionally used by Siberians for countless generations and were actually made into elixirs of health and beauty for the Imperial families.

They are classed as adaptogens – a unique collection of plants and herbs identified as possessing powerful regenerative properties.

In 1940, Russian botanists Lazarev and Brekhman studied more than 4,000 plants and herbs from Siberia, before identifying just 12 varieties as adaptogens.

In order to adapt and survive in -50⁰C temperatures and severe winds, these plants had to synthesise protective active ingredients and powerful antioxidants.

Four such plants are native to Siberia (Rhodiola rosea, Siberian ginseng, Limonnik nanai and Aralia mandschurica) and are used in many of Natura Siberica’s products.