Julie McCracken

Senior Director, Padilla

Julie leads the development and execution of large-scale employee engagement initiatives and integrated marketing and public relations campaigns for several national clients. Her expertise includes strategic planning, change communications, employee engagement, corporate social responsibility, national and local media relations, and sponsorship and event marketing. Julie’s recent work includes leading the change management and employee engagement efforts for McKesson Medical-Surgical’s (ranked #5 on the Fortune 500) headquarters relocation. In addition, Julie manages business-to-business (B2B), business-to-consumer (B2C), internal engagement, corporate responsibility and sponsorship initiatives for clients such as Barnes & Noble College and TIAA. Julie graduated cum laude with a bachelor’s degree in speech communication from James Madison University in Harrisonburg, Virginia.