Pixel-stress

Pixel Stress comprises a publication as well as an installation from a public intervention that Kruithof staged in New York City’s financial district. On the 18th of April, 2013 she and two assistants went to Wall Street and built a temporary installation of 14 framed prints of different sizes on the edge of the city’s pavement. The prints looked like pixilated monochromes, but were in fact illustrations blown up to a maximum size (3200% in Photoshop) of stock images of men and women in suits that Kruithof found through a Google search of the word: stress. Throughout the performance, Kruithof encouraged pedestrians to look at and talk about the works, and subsequently asked if the ones involved would like to buy a print.