Nissan Plans to Boost Glitz at Detroit Show Display

Nissan is planning a fancier-than-usual display for this year’s Detroit auto show.

In anticipation of next week’s North American International Auto Show in Detroit, industry watchers wonder how the even t will look and feel. After all, the first big car trade show of the year helps give a sense of the industry’s health and disposition.

For the last decade or so many auto makers have moved toward simpler, more modest display areas aimed at highlighting vehicles and minimizing superfluous glitz. But that will change at least a little this year because Nissan Motor Co. is planning a display reminiscent of Y2K.

The architecture of the company’s new global show stand will include not only an amphitheater-style stage but also a multi-level floor, soaring and floating elements and “sensory marketing” including scents designed to entice visitors. Why do I suspect we are not talking about the sweet smell of high-octane gasoline?

Nissan said the use of scents and sounds is a tradition in luxury hotels and retailers. The company said it will periodically release a “distinctive fragrance” into the display area and the mood-setting background music will change “with a subtly different vibe and energy for morning, mid-day and evening.”

The company said it also designed the stand to highlight two of the new vehicles it plans to unveil: a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview, and a new subcompact hatchback.

Comments (2 of 2)

Beware of Detroit. 411 murders last year and crime at it's highest level in 20 years. It might be a nice show, but is your personal safety being in danger make it worth going to this show? Think before you go or make sure you have a gun for protection. There are no safe places in Detroit.

9:21 pm January 8, 2013

Nissan Salesman wrote :

How About Them Start Paying Their Sales People Some Money Like Hyundai Or KIA, Who Pay 2-4 Times What Nissan Pays, If They Do Pay Anything. As Much As I Love The Brand And Its Cars, As Much As I Hate Them Being So Cheap.