This is the concept whereby all people can confidently be original and
express their originality. Being rejected is just an opportunity to grow and
learn from the experience, giving you the chance to always improve. Be
original and unique just like Colonel Sander’s original fried chicken, which
has remained the same for over 75 years and is so world-renowned today.
It is this same recipe that everyone loves that was originally rejected 1,009
times before Colonel Sanders got one restaurant to say ‘yes’ and sell his
delectable fried chicken. It is this belief and passion for his original creation
that can inspire you today to always be yourself and believe in ‘you.’

Passion for Life

The Colonel’s key to success was his passion for life. He started off with
nothing but a dream, and climbed up with determination only to fall back to
the rock-bottom, over and over again. But it was his passion that never let
him give up. Even when he was 65-years- old, when most people would
simply give up, accept whatever life gave them and retire, Colonel Sanders
still fought on with everything he had and founded KFC. The result of his
efforts and passion is now a global brand with branches in over 120
countries around the globe who still serve his beloved chicken just the way
that he created it. None of this would have been possible without a dream,
some hope and a whole lot of passion!

Passion for Food

The last, but definitely not least, inspiration that KFC takes from Colonel
Sanders is his passion for everything he did, especially his food. He began
cooking at a young age and was famous for making sure his food was the
best quality, cooked to perfection – with no short cuts. An example of this is
his secret recipe that he improved relentlessly until he was confident it was
‘perfect,’ even though it took him a decade to finalize it. Everyone always
praised his chicken over this time, but he would not rest until it was up to
his own standards of what he constituted good food to be. His love for food
was always grounded in the quality home-style southern cooking he grew
up with, that was made for sharing and encapsulated the true joy of a
delicious, whlesome meal. In his every success, there were always
passion and dedication to make it ‘the best’ in its essence. It was this
relentless belief in great food that transported his chicken from a family
meal to a global icon.

KFC was officially founded in 1952
KFC was officially founded in 1952 when Colonel Sanders
franchised his chicken recipe for the first time to Pete Harman, his
friend from the restaurant short course he took back in the day
who was an owner of a restaurant in Utah and the one to coin
‘Kentucky Fried Chicken’ as a gimmick phrase and it went so
popular it eventually became the name of the franchise.

KFC was officially founded in 1952 when Colonel Sanders
franchised his chicken recipe for the first time to Pete Harman, his
friend from the restaurant short course he took back in the day
who was an owner of a restaurant in Utah and the one to coin
‘Kentucky Fried Chicken’ as a gimmick phrase and it went so
popular it eventually became the name of the franchise.

Confidently be original. Being rejected was not a big deal. Be original and
unique like Col. Sander’s fried chicken which remained the same for over
75 years despite being rejected for 1,009 times.

KFC was officially founded in 1952 when Colonel Sanders franchised his chicken recipe for the first time to Pete Harman, his friend from a restaurant short course he took previously who was an owner of a restaurant in Utah. Mr. Harman was the one to coin the term ‘Kentucky Fried Chicken’ as a gimmick phrase and it was so popular, it eventually became the name of the franchise.