In a tough job market, it’s more important than ever to put yourself forward in the best possible light and stand out in the crowd. One of the easiest ways to do that is to take everything you thought you knew about finding a job — and do the opposite. If everyone else is following the old rules, by creating

Imagine you own a terrific beach house with all possible amenities and decide to sell it. Now, imagine that your realtor describes it as follows: Vacation home for sale. 6 rooms. Made of wood, glass and brick. Sure, that ad conveys the very basic facts about the home, but would you want to buy it, or even look at it?

The world’s leading organizations didn’t get there by chance. They are there for a number of reasons: outstanding products or services, amazing innovations, great branding, marketing and sales…the list can really go on and on but at the root of every great company, lie great people. When talented people are empowered, the results can be astounding. So as a manager,