"We believe that 'consumer-empowered marketing' is the future," said Maury
Domengeaux, CEO of Relevant Searches. "Marketing campaigns must transform
from unwanted, irrelevant interruptions to highly personalized messages
based on preferences, real-time demographics, behavior, referrals, location
and availability -- delivered to the appropriate device at precisely the
right moment. Online search must make a corresponding transformation and
deliver highly relevant, content-rich results that are easily
understandable and up-to-date."

Relevant Searches SEO 2.0 services are enabled by the company's Smart
Feed™ platform, which builds rich structured data feeds that are updated
daily -- directly into search engines. Unlike web crawlers, the Smart Feed
platform guarantees that all web pages can be indexed daily by search
engines and be ranked. Campaigns are hand-crafted by professional
interactive marketers and directly linked to the appropriate landing page
within the website. End-users receive customized titles and descriptions
uniquely developed for each keyword they query.

"The industry's dependence upon web crawlers is changing," said Charles
Hentrich, chief scientist at Relevant Searches. "Most people don't realize
that web crawlers can take up to a month to index new pages, which results
in stale information, broken links and expired product offers within search
results. In addition, spiders will never be as good as merchants at
knowing what content and which pages are relevant to their end users. The
way to dramatically improve end-user experience is to embrace a structured
data feed model which allows merchants to directly augment content in the
index rather than passively allow a crawler to select it."

Online marketers who use Relevant Searches SEO 2.0 services gain precision
to campaign management through continuous optimization, including the
ability to enforce business rules for any web page and optimize traffic
volume, leads and ROI. Marketers can quickly launch and refresh campaigns
with a limitless number of web pages. This next-generation campaign
management increases click-through rates, improves search rankings and
maximizes conversions.

Pay-per-click Advertising Management - As a Yahoo Search Submit Pro
Certified Ambassador since 2004, Relevant Searches has expanded this
program to include management of Google AdWords, Yahoo Sponsored Search,
Bing paid advertising, and shopping comparison engine programs within a
single platform.

Continuous Campaign Optimization - Continual ROI optimization through feed
enrichment, professionally crafted message refinement and trimming poor
performing URLs. Campaign business rules are enforced for any web page and
can be set for automatic optimization by the Smart Feed™ platform.
Campaign performance is managed at the URL level within Yahoo SSP and
Google AdWords programs.

About Relevant Searches

Relevant Searches is a Search Engine Marketing firm pioneering Search
Engine Optimization 2.0. The company offers unique SEO services that put
marketers in control of organic search campaign profitability and traffic
volume by URL. Relevant Searches' patented Smart Feed™ platform delivers
up-to-date, rich search listings that are understandable at a glance.
Interactive Marketers significantly improve conversions and search rankings
through a combination of professionally hand-crafted listings with deep
links and URLs submitted to popular search engines on a daily basis.
Campaigns are continually optimized and managed to specific business rules
to ensure positive ROI. For more information, visit www.relevantsearches.com.

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