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To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.

In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.

But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.

Marketing Tips for Promotional Merchandise Market:

• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.• Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.• Want to sell your product quick- think of best buy promotion and use free giveaways.