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Here are five things to take into account if you're tasked with working on the HR aspects of a merger

LinkedIn revealed its 2015 Australian Power Profiles yesterday, which details the most viewed member profiles of CEOs and industry leaders – including HR’s.

“Investing in developing one’s professional brand is now vital for business success,” said Cliff Rosenburg, managing director for LinkedIn’s operations in Australia, New Zealand and South East Asia.

“Besides garnering the highest profile views on LinkedIn, what’s common among these Power Profiles is they are adding value to the community and want to influence change by voicing their opinions on topics that they are passionate about.”

According to Jon Holloway, VP managing director at R/GA Australia – and one of LinkedIn’s Power Profiles – building a personal brand is important for engaging with your industry to build a network.

“Read and imbibe as much information as possible,” he advised. “Be empathetic … understand other peoples’ perspective, and form your own opinion – you have to have an ability to have a stance which is based on more than just ego.”

“Look at the people who are the best at what they do in your industry,” he added. “Look at the way they’re putting their opinion out there, and look at the way that people engage and respond to that.”

Want to be an HR power profile?

Experts at LinkedIn developed these three tips for creating a professional Power Profile:

1. Actively manage your identity: Make sure your LinkedIn profile is up-to-date, and don’t forget a profile photo. Adding a professional photo makes you 14 times more likely to be found on LinkedIn.

3. Nurture your network: Power Profiles also give back to the community in various ways. This ranges from actively publish on LinkedIn or sharing compelling articles, to focusing on skilled volunteer work or investing time in mentoring students.

The complete list of LinkedIn Power Profiles in Australia is available here.