The Jones family's Blue Star Land now owns both sides of Rock Hill Parkway at the tollway.

Dallas Cowboys' owner Jerry Jones has expanded his real estate holdings in Frisco with the purchase of a key property.

With the latest buy, the Jones family's Blue Star Land owns 100 acres on the east side of the Dallas North Tollway at Rock Hill Road, just south of U.S. Highway 380.

The property was purchased from Texas Republic Realty.

The tract adjoins the north side of the 2,500-acre Fields development.

Real estate broker Rex Glendenning, who arranged the sale, said Blue Star Land sees the site as a key development parcel with construction of the new PGA of America headquarters nearby.

"The city of Frisco is extending Rockhill to the new PGA headquarters and the new Omni Hotel to provide direct access from the tollway corridor," Glendenning said. "Blue Star now controls over 500 acres in Frisco at these key intersections, extending to include both the southwest and southeast corners of Preston Road in North Frisco."

The 40-acre site Blue Star just bought is on the north side of Rockhill and adjoins 60 acres on the south side of Rockhill that the company bought in March.

Terms of the new 40-acre purchase were not disclosed.

Last year, Jones' Blue Star Land bought the nearby 200-acre Frisco Park 25 industrial park on Preston Road in a deal valued at almost $38 million. The project has been renamed Star Business Park.

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Jones has been buying land in Frisco since the 1990s.

The Star, the Dallas Cowboy's $1.5 billion mixed-use development, is at Warren Parkway and the tollway. It includes the team headquarters and practice facilities.

Blue Star, in partnership with Lincoln Property Co., is also developing the Gates of Prosper mixed-use project at Preston Road and U.S. Highway 380 in Prosper.

The Jones family's Blue Star Land now owns both sides of Rock Hill Parkway at the tollway (pink areas).(Rex Real Estate)