The addition of Sam even inspired entire plot strategies by fans, one Tweeted: "I want sam to come in the villa take Zara from Adam... @carolineflack1 call a recoupling and Samira and Rosie couple up together along side sam and Zara."

Though viewers will have to wait and see until tomorrow's episode as Adam is yet to enter the villa.

The new villa eye-candy is also responsible for whipping fellow reality star Georgia Toffolo into shape.

Sam clearly documents his close, professional relationship with the Made In Chelsea star - uploading multiple posts of him training her.

It's not just his MIC connections that Sam has to brag about, he's not adverse to the high life.

The London-based trainer clearly indulges in a jet set lifestyle - in one snap he's seen suitcase in hand on route to sunnier climes and in others he's seen enjoying glamorous locations such as Dubai and Ibiza.

In a perhaps ominous upload, the love-hopeful lad took to Twitter on the 1st June commenting: "2018- so far so good."

The gym owner could have been teasing his over 2000 followers of the exciting news of his impending arrival into the villa.