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Bill Gates said in the late 1980’s that, “content and information will drive sales on the internet in 10 years.” This has proven to be true. The reason is that information is what people need in order to make an informed buying decision. The more credible information they have, the better they can make a decision based on facts and feel confident in their decision.

Types Of Web Content

There are many different kinds of web content, but the two that you should be most concerned with are: website content and blog posts. You should consider both of these because they both serve individual purposes for your potential customers.

WEBSITE CONTENT – Website content is a direct copy that communicates your products, services, and assets of your company to the world. Website copy is the first thing people see when they land on your page. This is written as more “direct sales copy” and directly invites the customer to purchase, ask for more information, or sign up for a newsletter (leads generation). It talks about the strong points of your company and often poses a problem/solution scenario that helps the customer solve their problem with your product.

BLOG POSTS – Blog posts are different because they take a less formal and indirect approach to communicating with potential customers. Instead of direct sales copy and information about your business, a blog post is informational, educational, and expository in nature. It can be written by someone in your company but is often written as a guest post by other “regular” people who are telling their opinion about a product you offer or writing about topics of general interest to your visitors. Blog posts are most effective when they take a non-sales approach and offer free information to the reader.

The Role of Media

Media (primarily video) is highly instrumental in pushing blog posts to higher success rates by offering visitors a visual of the topic or product information that you present on your blog. By taking an integrated approach to media within your blog, posting YouTube videos and explain videos, you increase your chance of conversion within your blog by as much as 65%. Think about the last time you were shopping for a product and you went in search of a blog, forum, or YouTube video to find out more before buying. While the video is not essential to your web content or blog, it is a great addition and often drives more sales.

Length of Copy

Regarding the length of copy, website content can be as long as needed to get your message across. The purpose of web copy is to show the benefits of using your products or services, so write as much as needed in order to accomplish this, without boring the reader.

Regarding blog posts, an average post should consist of approximately 300-500 words, but this can vary, according to the topic.

The Importance of SEO

There are rumors that SEO is going out. But this is not true. Google stated recently that good quality content is the most important. But you should also write SEO copy with primary keywords for searches so that people will find your content more easily.

Post Often

The most successful blog posts create a minimum of one post per week, as this keeps them high in the search engines and also increases the level of audience engagement. People love a serial. Think about what drives the modern day “soap operas” and you’ll see why blogs have become so popular. If you offer users something fresh each week, a hot new topic, based on your customer service questions that your customers have asked about, or other issues, you will be amazed at how your traffic will increase.

The Heart of the Web

Remember, good web content is not only essential to e-commerce and the web. It is the HEART of the process. Information drives traffic. Traffic drives conversions and sales. And referrals result in “brand evangelists.” All of this happens naturally when you create engaging content, with carefully chosen keywords.

Contact US

If you would like us to help you find the right direction regarding this important web content for your site, please feel free to place your order. Remember, fresh, original content is essential to driving traffic and sales. We can show you how.

Random FAQ :

What writers do you hire?

Our company currently employs over 7500 professional writers
ranging from Bachelor's to PhD degrees in various fields, ranging from SEO writing, article writing, to
professional ghost-writing. They are assigned to the project based on the type of your order and the
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How long does it take to write my paper?

The time-frames are specified by our customer. However, we
recommend to place the order for as much time as you can allow as it is not only about writing the paper
but about the researching relevant materials as well.

Are these essays written by real people?

Yes, of course we have a big team, employing around 1200
professional writers. This number increases every day as we keep hiring new people. In the feedback
section you may notice other customers mentioning writer numbers. Some numbers are over 9000. This is
how many writers have attempted to actually register with us, but we only work with the best, allowing
only the professionals to be a part of our team.

How reliable is this service?

We provide one of the best writing services available. We have
100% customer satisfaction guarantee which means that customer satisfaction is our top priority.

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We do handle rewriting of assignments. Simply let us know how
many pages are needed to be changed and we will deliver it to you on or before the date specified. Make
sure you choose "Editing/rewriting" in the "Academic Level" section.

I have a very specific research
paper guideline. Can my guidelines be followed?

We can certainly adhere to any guidelines sent to us; we have a
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the guidelines and example can be uploaded for the writer to look at, as well as any other material you
wish to provide.

What happens to the essay once I
have received it?

It's yours to do with as you wish. No-one else will ever get to
see it, obviously apart from your writer, and if necessary the administrative staff (e.g. if there has
been a problem with the order). Every single paper that we deliver has been custom written for one
specific customer only, and it deals with that person's required topic and nothing else. We do not
resell, publish, trade or display completed orders anywhere else at any time. You may regard it as yours
in its entirety. We also do not make use of essay banks and pre-written essays; everything is written
fresh for each new order. Our service is completely confidential and we regard our customers' right to
privacy very highly.

Do you cover all subjects?

As you will see from the tabbed subject list on our website, we
do cover almost every imaginable topic. We employ approximately 1200 writers who have all sorts of
qualifications, and our company is constantly expanding. If a specific writer you request is busy with
other assignments when you place your order, we will usually be able to match the order to another
writer who also has excellent credentials.

What format do you send your papers?

There are several formats you can choose from:
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ZIP Archive Format - includes any multiple files in a single file (.ZIP)

Do you do research proposals?

Yes we do write research proposals, simply state the topic when
placing an order, or indicate in your order instructions, that the writer can choose it for you. The
research proposal qualifies as a research paper type of assignment.

What are the ethics of custom-written papers?

Many people worry that using our services constitutes cheating.
What they need to remember is that the main focus of what we do is research, and there is nothing
unethical about research. You are not stealing anything, because you have paid for our services. Please
read more here by clicking this link: Academic
writing: the ethics and moral aspects.

What kind of reputation does EssayMasters.co.uk have?

We have an excellent reputation, and pride ourselves on making
it steadily better, with more and more satisfied customers every year. We know that there are other
custom writing sites that claim to offer what we offer, but just a quick look at those organisations"
websites will tell you that their English isn"t all that good, and their presentation of information is
not very professional or clear. That"s what you can expect in your papers, too. Compare our site, with
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will get from EssayMasters.co.uk. Or let"s put it another way: in our line of work, you would soon hear
from your friends, class-mates and colleagues if we were disreputable!

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Services of PrivateWriting.com are provided with the intent to help students better focus on their major subjects and improve their grades. We in no way support plagiarism or cheating. We expect you to reference our papers accordingly. If you pass the paper you buy from us as your own - use at your own risk