Exploring the role of marketing communications in encouraging ethical consumption

Osburg, Victoria-Sophie, Conroy, Denise, Strack, Mischa and Yoganathan, Vignesh
(2016)
Exploring the role of marketing communications in encouraging ethical consumption.
In: British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption, 28 April 2016, Guildford.