leo burnett toronto - an advertising agency thinks out loud

Pepsi Re-brand

Have you heard? Pepsi is re-branding itself.

"The brand’s blue and red globe trademark will become a series of
“smiles,” with the central white band arcing at different angles
depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all
lower-case fonts for name brands."

Long one of my favourite logos, Pepsi has lived under its famous motif for many decades.

Comments

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Thoughts? What about your thoughts? Or are you here just to post pictures found on the net?

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