Top 10 Greatest Lead Generation Tricks

The best way to build an e-mail list is to offer something that the demographic you’re targeting will want to get.

Create an offer that your target audience will find irresistible – and then give it a deadline. The best way to build an e-mail list is to offer something that the demographic you’re targeting will want to get. However, by telling your leads that the offer is only good for a limited time, you can greatly boost demand for it and make it more likely that they’ll submit their e-mail address.

Put your call to action in a place that can easily be seen by the lead. This usually means near the top of the screen or anywhere ‘above the fold’ (the area where the page can be read without having to scroll down). And you can increase the impact of the call by repeating it as well as making it stand out using contrasting colors.

Make sure that when the reader clicks on a link to submit his e-mail, he is sent to a dedicated landing page and not your home page. A landing page is a great way to convert them to leads by promoting a specific offer to them. Sending them to your homepage may simply confuse them.

Take out the main navigation links from the landing page. By doing this, you will essentially force them to stay and read your offer rather than distracting them by giving them a way to leave the page.

Create a landing page for every offer that you have. The more landing pages that you create, the more leads that you can generate.

Don’t make forms that ask for too much information or take too long to complete. Create a form that requests only the information that you actually need. You can add additional fields to collect more information but make them optional.

Don’t use the word “Submit” on your button. Instead, use the words “Get Your Free Offer Now” or words to that effect. Also make your button stand out by making it bigger and making the words more prominent as well as using colors to make it stand out.

Give people a way to share your offers. If your offer is attractive enough, your lead will not only willingly submit their e-mail address to you, they will also want to share it with others. Make it easier for them to do so by including Social Media (Facebook, Twitter) sharing buttons or links that allow them to forward the offer through e-mail.

Use social media to build a relationship with customers and potential leads. Create a Facebook page and use it as a way to share information and pitch your offers. But remember to genuinely interact with your visitors to your page by engaging them in a dialogue, answering their questions and responding to their posts.

Optimize your landing pages so that they index highly on search engine results pages. Choose a strong main keyword that you will focus on. Place the keyword in the headline and sub-headings as well as the content and the alt tags as well as the URL.

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Paul Agabin Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.