We now live in a world where absence on the internet is like “not existing”. This is true for individuals as well as corporate entities. Whatever be the nature and size of your business, having a website for it has become a must. But wait! Don’t think that your work is done there. A website, to fulfill its purpose, needs to be managed. You need to keep it active and promote it for people to at least find it. This is not a task that can be done overnight and then forgotten. For this you will need the assistance of experts who can design it, develop it and also help you reach your target audience. For all this, what could be a better option than outsourcing website design and development work to India?

Over the years, India has become the hub of outsourcing, particularly for the IT and related sectors. According to the reputed US-based business and technology news website – Business Insider – more than half of the world’s outsourced IT services are carried out from here. Also, Tholons – a Services Globalization and Investment Advisory firm has ranked India as the number one outsourcing destination for 2015.

This clearly reflects the level of confidence companies all across the globe have on this country’s IT skills. If you need more convincing, take a look at the below-mentioned reasons for outsourcing web development services to India.

Cost Cutting: Hiring an in-house team for this work is a complete no-no. It will require you to set up a separate department, invest a huge sum and ultimately reduce the profit margins. And even if you outsource this job to a company in your country, it will surely burn a hole in your pocket. But get it done from an Indian company and you would be able to get the same services for much less.

Quality beyond compare: Lower cost does not translate into compromised quality. Indian professionals are known for their strong knowledge base, especially in the IT domain. By availing their services you can get an eye-catching website that works well and helps in bringing more business. The quality of their work is undoubtedly at par with the international standards.

A Complete Suite of Services: The term website designing is concerned only with the visual aspects of a site and development refers to its backend coding and scripting. These two processes go hand in hand and are mostly carried out by the service provider simultaneously. But this is not enough to derive value from your online presence. You will need other complementary services for SEO, SMO, content development and many others. Most of the website designing & development companies in India would offer a complete suite of services that includes everything to make your virtual presence worth it.

Proficiency in English: India provides manpower proficient in English. It has the second highest number of English-speaking people in the world, just next to the USA. The language was introduced here during the colonial era and became an integral part of the education system. Furthermore, you can also find people who are proficient in other foreign languages such as French, Spanish, German, Chinese and Japanese etc.

Round-the-clock services: Indian companies that deal with overseas clients follow the shift work system, with day, evening and night shifts. This means that the time difference between your country and India will have no negative impact on the work. You can communicate with the company as per your convenience and avail their services 24×7.

When you are getting the same quality of services at a lower price, there is no reason why you shouldn’t outsource web development services to India. Once you have entrusted this job to an offshore company, you can focus entirely on your core operations and make the most on that front.

PHP has grown up to be a strong server-based scripting language. With its evolution several prominent frameworks have come out, which is molding the concept of website development in its own way. Each of these frameworks has its own share of advantages which become quite handy for the PHP developers of our time in many ways.

YII has been taken to be one of most popular PHP frameworks which have been extensively used by developers in 2013 for crafting Web 2.0 applications. With unique features such as Model View Controller (MVC) design patterns, DB migration, form input and validation as well as a variety of extensions makes YII one of a kind as a framework. The framework is armed with skinning and theme features based on the view files, layout files, images as well as CSS files. YII when implemented also helps the user to use web services in an application.

The framework has been put in order to create all kinds of applications including web functions and has been successful in drawing high traffic to the sites with the likes of forum and portals. YII can be considered being one of the best enterprise level web application development frameworks.

But in what other ways the YII framework is beneficial to the users? This article would look into the matter through the following lines.

The YII Edge for Web Development

YII is a framework, which is defined by its secured, speedy and professional approach. This approach gives the developer the upper hand of flexibility. According to some recent data provided by a renowned research firm suggests that the majority of the sites in the recent times has its foundation made upon the YII Framework. So what makes YII one of the best among the rest? Go through the following lines to find out:

YII as an Advanced Performing Framework

If compared to the existing PHP frameworks such as Zend, Codeigniter or CakePHP to name a few, YII stands much ahead of them. It has a superior structure model which will make the loading process faster at any point in time.

YII is bench marked at 673 RPS (request per second) when combined with Alternative PHP Cache (APC). Without the cache it can process at 93 without APC. Higher the number of requests, more effective would be the performance of the framework. YII based on these limits, has outperformed every existing PHP framework in the horizon.

YII As An Impenetrable Framework

When it comes to security, YII can be compared to a fortified fortress on a virtual level. Armed to the teeth with Cross site Request Forgery Prevention, Cookie-attack Prevention, Cross-site scripting prevention as well as Server-Side Validation, this is one of the most secured frameworks, a PHP developer can have in his imagination. With YII, you don’t have to insert different validation rule for any specific inputs. The framework has an integrated a security-system for authentication of its own.

YII For The Purpose Of Caching

Caching has been one of the most noteworthy elements in YII. With YII, the developer would have a number of cache components for storing cache in separate media. Users get exposed to the cache components such as APC, DB based page, meme cache, segment caching as well as X cache.

YII’s Compatibility With The Third Party Code

The framework within the last one year has made a name in the domain of the developer for its compatibility with the third-party codes. Developers attached to the PHP area now have the option of integrating the codes of third-party frameworks with the YII and that too without any problem.

Customize the YII way

When it comes to customization, YII is the best framework which is available to the PHP programmers at the moment. After coming up with a YII based application, you will be easily able to customize when you wish to. Just by tweaking and tuning the code you would be able to come up with any kind applications and widgets.

YII has become a buzzword in the realm of the PHP developers around the world. Still in its nascent stage, YII is growing up to be the framework which is going to redefine PHP programming.

There is really nothing to worry about as long as your website is performing well and bringing most visitors. However, a problem arises when your site fails to meet your digital marketing goals. It is here that you need to look into things seriously. Enlisted below are six important facts about web design and web development.

1. Update your website

With constant development in the field of web design and development, you need to change your site design as well to keep on attracting a large number of customers. Companies must know about the latest coding standards, browser capability updates and search engine algorithms. If your site is not updated in a few years it might fail to display correctly in a web browser creating adverse results for your online business. According to industry experts, even a website that is two years old is old-fashioned. You need to revamp the same to get desired business outcomes.

2. Your website looks different on different devices

Your website appears different on Firefox and on your friend’s smartphone. This is because of the way the browsers translate code and display it on a screen. Some browsers will load the code in a certain way while some other browsers would not recognize certain codes at all.

Browser differences can make the task of web development a bit tricky. It is only a professional and experienced web design company that can create an amazing website following strictly HTML and CSS standards and addressing browser issues instantly.

3. Is your website’s code correct

Irrespective of an outstanding site design, you see less traffic flowing to your site. This might be because of your website coding. When someone searches for keywords in Google or Yahoo, they expect to find exactly what they are looking for. Your site coding can also affect your site’s search engine ranking. Codes greatly define the title of the web page to the small meta description of your site. Coding is a good way for SEO and ensuring your site always gets more visibility and visitors.

4. Images can influence your site

Images and video can make or break your website’s performance. For example, large images and video files can slow down your site’s loading time. Your visitors might not wait for a long time to see a page opening. So, you must use images and videos fully optimized for any type of website.

5. Responsive design and mobile design

Mobile phones have a restricted screen size and display only the most important or basic information to people and so you might not get to see a site in its full glory. On the contrary, responsive design is extremely flexible. It allows a site to re-size its layout based on the visitor’s screen size. It gives a more consistent experience.

6. Influencing visitor behavior

Web development also influences visitor behavior. For example, if people are not been able to scan through your site quickly, they will leave. So, web designers must create sites that are easy to load and navigate giving viewers the most vital information.