Operations

Porsche, Hyundai Top J.D. Power APEAL Study

July 23, 2014
• by Staff

Photo of 2014 Accent courtesy of Hyundai.

Porsche has placed as the top premium brand, while Hyundai has been named the top non-premium brand in J.D. Power's 2014 APEAL study, which gauges customer satisfaction for recent automotive purchases.

For the study, the research firm polled 86,000 owners of 2014-MY cars to rate their vehicles in 77 categories 90 days after the initial purchase. The APEAL score is on a 1,000-point scale.

The industry average came in at 794 for 2014. Premium brands averaged 840, while non-premium averaged 785. Porsche came in at 882, and Hyundai scored 804. Ram, Volkswagen and Mini non-premium brands finished above the average.

Among the segment awards, Dodge tied Porsche with the most wins with three. For the full report, click here.

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