Ensuring Optimal Medical Affairs Performance: Delivering
Measurable Value
Aarkstore Enterprise (India), 13th June , 2013 : In this era of transparency, Medical
Affairs is rapidly becoming the new voice of Pharma.
Positioned at the interface between Commercial and R&D, and as the hub of
communications with key stakeholders, Medical Affairs is in a prime position to lead
Pharma’s transition from merely selling drugs, to playing an integral role in the entire
healthcare ecosystem.
The perceived importance of this function is reflected in the growth of its budget and
responsibilities. However, the value that Medical Affairs brings to an organisation is
notoriously hard to measure. Yet effective measurement can lead to greater efficiency and
expertise in bringing stakeholder insights into the company.
Ensuring Optimal Medical Affairs Performance: delivering measurable value is an invaluable
resource for anyone interested in the evolution, measurement, and management of Medical
Affairs – including Medical Affairs directors; Brand, MSL, and IIT managers; and Global
Communications executives.
This up-to-the minute report draws on the expert opinions and experiences of Medical
Affairs leaders at top Pharma companies including Astellas, Bayer, Boehringer
Ingelheim,and Ferring, and offers numerous case studies detailing best practices that you
can bring to your own organisation.
Key Benefits
Medical Affairs plays a vital role in meeting rising demands from increasingly varied
stakeholders.. However, while nobody disputes the essential nature of their work, there is
still a significant benefit in understanding which Medical Affairs activities are the most
effective in gathering insights of strategic value. Companies looking for ideas on how to
assess the impact of their Medical Affairs programmes and conversations, and how to
manage change within the organisation, will find effective answers in this extensive report.
Ensuring Optimal Medical Affairs Performance: delivering measurable value will help you to:
Understand the growing importance of Medical Affairs as the voice of the company
Gain practical know-how on ways to measure the ‘unmeasurable’
Receive guidance on effective implementation of measurement throughout the organisation
(including how to ensure that Medical Affairs staff don’t feel alienated)
Be aware of the benefits of cloud computing and tablet technology
Key Questions Answered
Ensuring Optimal Medical Affairs Performance: delivering measurable value answers a
wealth of practical questions, such as:
Why should I establish a firewall between Sales and Medical Affairs?
Which areas are growing fastest in Medical Affairs?
How should my Medical Affairs team be organised?
When should I use qualitative rather than quantitative metrics?
How can I ensure continual improvement in the Medical Affairs function?
Expert Views Include:
Dr. Jeffrey Bloss, Vice President, Scientific and Medical Affairs, Astellas
Andrew Macgregor, Head of Global Medical Communications for Xarelto, Bayer
Michael Andrick, Project Lead, Medical Affairs Performance Management, Bayer
Andy Fuchs, Global CRM Head, Boehringer Ingelheim
Manolo Beelke, former Head of Global Medical Affairs, Merck Serono
Julian Jenkins, Head of Global Medical Affairs, Ferring Pharmaceuticals
Cameron Tew, Executive Director, Research Services and Business Operations, Best
Practices
To read Full report please check the link: http://www.aarkstore.com/reports/Ensuring-Optimal-
Medical-Affairs-Performance-Delivering-Measurable-Value-273218.html
Other Important Reports:
Effective sales and marketing strategies for drugs with companion diagnostics
MSL-KOL Engagement:Ensuring Compliance
For More details please contact:
Aarkstore Enterprise
Email: contact@aarkstore.com | customersupport@aarkstore.com
OfficePhone:(+91)2227453309
TelefaxNo:(+91)2224169996
24/7 Online Support: (+91) 8149852585
http://www.aarkstore.com/