New profiles share key lessons from Bay Area soda tax campaigns

posted by David Goldberg | 64sc
April 19, 2017

In November, three more Bay Area cities joined Berkeley in adopting sugary drink taxes of one cent per ounce. How did they do it?

Three new profiles tell a little of the story in facts, figures and lessons learned. For example, did you know that more than $34.5 million was spent on the San Francisco campaign -- $12 million in support and more than $22.5 million in opposition? What worked? Early outreach to business was critical, building on the groundwork laid in an unsuccessful 2014 bid and high-profile leadership by women of color are some of the key take-aways.

Of course, every campaign has its own wealth of stories to tell. You can hear about some of those in our recent webinar, Insights on soda tax victories from their political strategists.