Gemma Sherlock

This comes after fears were raised over the future of the Lancaster Vue Cinema on Church Street.

Customers attending the Lancaster Vue cinema on Church Street will now pay £4.99 instead of the original price of £10.79.

This includes tickets for off-peak, students, senior, teen and children.

There will be an additional cost of up to £1.60 on all 3D films and a family ticket of four will now cost £19.96. Vue have not said why they have slashed their prices but explained a number of cinemas across the UK are involved in the promotion.

These include Barrow, Birkenhead, Hartlepool, Hull, Lancaster, Merthyr and Thanet.

A Vue spokesman said: “Vue has selected a cross section of sites across the UK for this promotion.

“The idea is to give those areas a big screen experience for just £4.99.”