Augmented reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.

Augmented reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.

Latest News for: augmented reality

Spectra7 continues to have a strong position in the virtual reality... is a high performance analog semiconductor company delivering unprecedented bandwidth, speed and resolution to enable disruptive industrial design for leading electronics manufacturers in virtual reality, augmentedreality, mixed reality, data centers and other connectivity markets....

MagicLeap One, the highly anticipated augmented-reality headset that overlays digital objects on the physical world, is finally going on sale after nearly a decade of development ... Most consumers interact with augmentedreality - which, unlike virtual reality, blends with the real world - through their smartphone cameras, though there are PC-compatible AR headsets in the $200-$400 range....

While nearly every tech giant has publicly proclaimed augmentedreality the next frontier to conquer, product movement has been relatively slow as the companies’ aim to nail very base issues in consumer-friendly ways has proven difficult. Ubiquity6 is one of a handful of startups aiming to tackle the backlog of backend features currently missing from most AR experiences available today ... ....

“Augmentedreality could be one of the greatest inventions of our time, but there is no clear path to mass adoption ... Ubiquity6 has pioneered technological breakthroughs that have previously stumped industry incumbents, including the ability to have a massively shared augmentedreality experience that persists through time ... With augmentedreality as ......

“Augmentedreality could be one of the greatest inventions of our time, but there is no clear path to mass adoption ... Ubiquity6 has pioneered technological breakthroughs that have previously stumped industry incumbents, including the ability to have a massively shared augmentedreality experience that persists through time ... With augmentedreality as ......

“It’ll bring the story to life at your fingertips — it’s not virtual reality — it’s augmentedreality, which in a way is even better because you don’t need special accessories to make it possible, all you need is your phone and the paper.” ... some of the first augmentedreality platforms; and the exclusive development partner for Yankton Interactive....

Los Angeles creators looking to capture lifelike 3D scans of performers for their mixed-reality projects now have a place to do so. Metastage has opened its doors at Culver Studios in Culver City, California. The studio is the first U.S. partner for Microsoft’sMixedRealityCapture Studios. The company offers high-quality mixed-reality (MR) capture and production for virtual reality, augmentedreality and holographic experiences ... ....