Price: £ 550.00De-licensing in 1991 has put the Indian automobile industry on a new growth track, attracting foreign auto giants to set up their production facilities in the country to take advantage of various benefits it offers. This took the Indian automobile production from 5.3 Million Units in 2001-02 to 10.8 Million Units in 2007-08. The other reasons attracting global auto manufacturers to India are the country’s large middle class population, growing earning power, strong technological capability and availability of trained manpower at competitive prices. These are the major findings of our new report, "Indian Automobile Sector - A Booming Market” In 2006-07, the Indian automotive industry provided direct employment to more than 300,000 people, exported auto component worth around US$ 2.87 Billion, and contributed 5% to the GDP. Due to this large contribution of the industry in the national economy, the Indian government lifted the requirement of forging joint ventures for foreign companies, which attracted global to the Indian market to establish their plants, resulting in heightened automobile production. The Indian automobile market is currently dominated by two-wheeler segment but in future, the demand for passenger cars and commercial vehicles will increase with industrial development. Also, as India has low vehicle presence (with passenger car stock of only around 11 per 1,000 population in 2008), it possesses substantial potential for growth. Key Research Highlights

Passenger car production in India is projected to cross three million units in 2014-15. Sales of passenger cars during 2008-09 to 2015-16 are expected to grow at a CAGR of around 10%. Export of passenger cars is anticipated to rise more than the domestic sales during 2008-09 to 2015-16. Motorcycle sales will perform positively in future, exceeding 10 Million units by 2012-13. Value of auto component exports is likely to attain a double digit figure in 2012-13. Turnover of the Indian...

...TWO-WHEELER AUTOMOBILE INDUSTRY IN INDIA
By group IX, MBA ‘Sec A’
Submitted to : Submitted by :
Mrs. Smitha Nayak Anooj
Balachandra
Chandrakanti
Shatrudra
Saurabh
ACKNOWLEDGEMENT
The satisfaction and joy that accompanies the successful completion of a task is incomplete without mentioning the name of the person who extended her help and support in making it a success.
We are greatly indebted to Mrs. Smitha Nayak , our Project Guide and Mentor for devoting her valuable time and efforts towards our project. We thank her for being a constant source of knowledge, inspiration and help during this period of making project.
GROUP IX...

...highways. The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai. Since then, bikes in India have been flourishing as a twowheelers segment, and Indian bikes gaining on popularity all across the world.
Talking of bikes cc, bikes having four-stroke engines are thought to be more fuel efficient motorbikes. They are the main reason for the growth of motorbikes in India as a segment. Indian bikes market share is about 81.5% of the total twowheeler market in India. Three-fourth of the total exports in the twowheeler automobile industry is made in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations.
India is the manufacturer of some of the best bikes in the world. Hero Honda, Kinetic Motor, TVS Motor, LML India are some of iconic bike manufacturers in India. There are cheap motorcycles that comprise the commuter bikes segment, as well luxury bikes like sports bike in India for the new age bikers. Ever year, a series of latest bike launch keep the sector buzzing. Kawasaki Ninja, Bajaj Pulsar 135 LS, and Honda Unicorn Dazzler are some of the latest motorcycle models that have made news in the recent past. Besides, there are also a number of...

...Players
Industry Analysis
Indian two-wheelerindustry is divided into three sub segments – motorcycles, scooters and mopeds. The total industrry is having a complete worth around Rs 650 billion and total sales volume of 15.4 million units as on 2011-12 [crisil].Motor cycle constitutes majority of the sector with market volume share of 75%, followed by scooters with a share of 19% and remaining for the mopeds
Motor cycle segment is dominated by 'Hero Moto corp', largest two manufacturer in world. The sector grew by 12 percent in 2011-12.This subsegment is further divided on the basis of launch prices into premium , executive and economy. The executive segment is the major contributor of sales followed by economy.
Scooter segment is dominated by ' Honda Motorcycles and Scooters India (HMSI)', an Indian subsidiary of Honda Motor Company, Japan. It has 48 percent market share by volume of scooters.It is the fastest growing subsegment.
Mopeds subsegment constitute around 6 percent by volume and is dominated by 'TVS'.
Environment Analysis
Operating in India has given competitive advantage to the twowheeler manufacturers so that they are able to export to countries in Africa, Latin America and South Asia.
Factor Conditions
Firstly, availability of cheap labour has helped the companies to manufacture at lower costs as compared to Japan...

...Indian automobile industry is currently experiencing an unprecedented boom in demand for all types of vehicles. This boom has been triggered primarily by two factors:
* Increase in disposable incomes and standards of living of middle class Indian families estimated to be as many as four million in number; and
* The Indian government's liberalization measures such as relaxation of the foreign exchange and equity regulations, reduction of tariffs on imports, and banking liberalization that has fueled financing-driven purchases.
Industry observers predict that passenger vehicle sales will triple in five years to about 6 million, and as the market grows and customer's purchasing abilities rise, there will be greater demand for higher-end models which currently constitute only a tiny fraction of the market. These trends have encouraged many multinational automakers from Japan, U. S. A., and Europe to enter the Indian market mainly through joint ventures with Indian firms.
This paper presents an introduction to the automotive scenario in India, the key players in the Indian automotive industry, a summary of the recent developments, an analysis of the opportunities and challenges facing the various players (Indian and multi-national assemblers and manufacturers) in the areas of, production, and sales, domestic consumption, exports and contribution to labor employment. It also aims to elucidate...

...TwoWheelerTwoWheelers in IndiaIndia, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheelerindustry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheelerindustry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation.
Large variety of twowheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.
Benefits of twowheelersTwo-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its-
•Economical price
•Safety
•Fuel-efficient
•Comfort level
However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus,...