Although it’s true that Wi-Fi calling from mobile operators has been around for a while, it’s been a niche offering. Of course there have been all the over-the-top services, like Skype, but we’ve seen very few fully transparent operator integrations which allow you to use your phone number. All the hyperbole and revolutionary claims that we’ve seen in the wake of the T-Mobile and Apple announcements aside, I think that iOS8 could be the event that pushes us past the tipping point, just by driving more carriers to embrace it so that users just get it without having to make an effort. Kudos to T-Mo for believing in it and being able to position it as a disruption. What’s fascinating about Wi-Fi calling going mainstream is that voice is actually the final frontier to Wi-Fi’s complete domination of our “phone experience.” On the data side all the services we embrace on our devices work fine over both cellular and Wi-Fi. In iOS, iMessage made it transparent to use data for texting too. In fact, Wi-Fi represents over 80% of data by volume and 90% of data by time. But voice remained this disconnected (no pun intended) world where you had…

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Devicescape uses the world’s largest Wi-Fi beacon network to deliver the power of high-accuracy consumer presence detection to app and SDK publishers. With independent reach into millions of places of interest, Devicescape presence awareness creates monetization and value-add opportunities at every end user visit. Whether for data gathering, attribution, high- performance in-venue location advertising, or automatic connectivity, Devicescape delivers the power of presence everywhere it counts.