Bobby Kotick Is Listening To You

"So if you take the time and actually listen to what your customers have to say, you are going to create much better experiences." Kotick cited World of Warcraft developer Blizzard's 2,000 strong customer support team as a great example of this strategy.

See the phantoms filling the sky around you. They astound you, I can tell, these inhabitants of hell. Poor wretches whom the Hand of Heaven ignores. Beware, beware, beware, lest their dreadful fate be yours!