146 Years Later, Macy's Windows Still Pull Huge Audiences

3 Minute Ad Age, November 25, 2008

NEW YORK (AdAge.com) -- In an age convulsed in angst over the transformation of media markets, it's a joyful thing to see a holiday medium that remains as successful as it is old and unchanged. But there it is in Macy's Christmas window displays. The company, an early pioneer of the idea of a "department store," also invented the concept of Christmas window displays in 1862. One hundred and forty-six years later, those windows continue to draw an audience of 7,000 consumers an hour during the holiday season.