Search Engine Marketing

November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some ...

Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: Incomplete conversion tracking Poor conversion rates Ad spend inefficiency Wasted ad spend Looking at these reasons, it became clear to ...

November 9, 2017 Building a new campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be ...

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform ...

Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose ...

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of ...

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors. In our personal ...

November 7, 2017 Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you ...

November 6, 2017 We know, we know…attribution is full of complexities. From the human grasp on attribution to explaining the value to your CMO to the nitty-gritty technical side, we have a whole lot to cover. How are we going to fit this into an hour-long webinar? Challenge accepted. Join ...

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market! Thanks to its native integration in Microsoft ...