Advancements in printing technology allow wineries to create a variety of unique and durable wine labels.

by Bill Pregler

As domestic wineries compete with the flood of foreign brands, identity becomes increasingly important. "Think of several thousand wineries competing for shelf space in a grocery store versus a dozen toothpaste manufacturers," said Bill Knopka, general manager at Tapp Technologies, Inc. of Napa. "The longevity for traditional food packaging is five to seven years, but in the wine industry it is 24 months or less." In no other industry do labels have to change so fast while still promoting an art...

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