Tip #44 — Consider Using A Pop-Up or Pop-In

What is a pop-up?

I generally see this on some of the sites that I visit. The pop-up appears and it has an opt-in form enticing you to subscribe or get a freebie. It generally darkens the rest of the page until you close it down.

People have differing opinions about pop-ups. Most say that it has significantly increased sign-ups. I personally find it annoying!

However, I would recommend a pop-up or pop-in if there’s no place on your website to put your opt-in form. Typically, you’d want an opt-in in the top left or right of your page. If that isn’t possible, consider having the pop-up or pop-in.

Part VIII : Where to Put Your Opt-In Form

In the past sections, you’ve learned about the technical aspects of setting up an autoresponder and some advanced copywriting techniques. Now it is time to put them into action. How do you do that? You will need a page where you can add your opt-in form so that potential customers can signup for whatever you are offering.

Tip #43 — Make the Signup Form Clearly Visible

You need to make sure that your opt-in form on your website is clearly visible. It is preferable that you place them above the fold.>

What does that mean? Simply put, place it on the area where visitors to your site see it right away upon landing on your page. There are times when website visitors do not bother scrolling down unless they are looking for something in particular.

You want to make sure it is there at the top. Make it stand out so people see it right away.

If your opt-in form is on a squeeze page (for placing at traffic exchanges), the same rule applies. Make sure it is right where the reader’s eyes will fall.

Try adding moving or pointing arrows to your opt-in form. This is also another way of attracting attention. But the most effective form is when you provide high quality content. With this, people will surely find it hard to pass up.

I suggest that you go through each of the processes carefully and apply what you can to your own list building process.

The next section to be featured will be on “Where to Put Your Opt-in Form.” In the past sections, you learned about what to write and how. Plus, you learned about the technical aspects of setting up your autoresponder. So the next part will be on how to get people to sign up to your list. Watch out for it! 😀

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We pay a price for everything we get or take in this world; and although ambitions are well worth having, they are not to be cheaply won, but exact their dues of work and self-denial, anxiety and discouragement.
Lucy Maud Montgomery(1874-1942)