Virgin Australia has released four new adverts this morning to celebrate -- and advertise -- its new name. It's just part of the airline's big "New Virgin" effort today, and you can get the full story by following the links at the bottom of this article.

The first ad is a snappy, punchy and energetic teaser -- and Australian Business Traveller understands it will be shown on TV tonight.

It starts off with a passenger driving across the iconic Sydney Harbour Bridge, being passed a folio -- probably at the drive-in check-in counter at Sydney -- and striding through a mockup of a hangar or terminal under construction, complete with aircraft cabin models.

Take a close look at the video in high-def for sneak peeks of the new aircraft mockups and seats.

He's joined by dozens of Virgin Australia staff on his way through the terminal/hangar.

And it all ends up with some air-to-air shots of the new A330s -- and a promise "to put the magic back into flying".

The ad's remarkably reminiscent of Virgin Atlantic's "Feeling Good" spot, which are set to the Muse cover of the classic "Feeling Good":