DETAILS:For healthcare organizations, employer brand is a key element in attracting quality talent. However, developing brand ambassadors who can advocate for the organization across social, mobile and digital channels can be a challenge. To maximize resources and meet recruiting goals, these organizations need to focus internally in order to build a team of loyal ambassadors who can source and engage with the organization's next great hire.

During this pre-conference workshop, Shannon Seery Gude, vice president of Digital & Social Strategy, for Findly, will explore how today's healthcare recruiters can leverage social media, jobseeker forums and employer review sites to become true brand ambassadors. In addition, Seery Gude will discuss how these recruiters can effectively use social in ways that drive employer brand awareness, attract talent, deepen relationships with passive candidates and generate hires. Attendees of this hands-on workshop will learn how to create and optimize effective social profiles, produce content that engages the target audience and track progress.

"Employer Brand Advocacy Starts with You: The Role of Recruiters as Brand Ambassadors"

During this session, Lori Siegel, director, Online Reputation & Digital Brand Strategy, will take employee advocacy and brand ambassadorship to the front lines of social recruiting strategy and share the ingredients organizations need to humanize their brand through smart content. Siegel will explain why employer brand advocacy is crucial to the success of social recruiting as well as how to properly configure individual social profiles of talent acquisition professionals and hiring managers to better represent the organization's brand. Attendees will learn best practices, methods and strategies to represent their organization's brand and interact with potential candidates in order to recruit top talent.

Healthcare recruiting leaders, hiring managers and HR professionals interested in learning more about best practices for developing employer brand ambassadors are encouraged to attend these sessions.

In addition, conference attendees are invited to attend a product demonstration session with Bart Mosele, RSD for Findly on Wednesday, July 23, 2014 at 11:30 a.m. in the Grand Cypress Ballroom D-F. Mosele will present "Give Your HCAHPS Scores a Booster Shot: Hire, Develop and Retain the Right People," showcasing how hospitals can leverage the convergence of industrial psychology, technology and big data to improve their organization's HCAHPS scores.

About FindlyFindly leads the world in talent acquisition innovation. Findly's award-winning solutions combine unrivaled mobile and social capabilities, employer brand strategy, creative, digital and media placement with applicant tracking and assessments to address the challenge of finding the right talent at the push of a button. Built for today's digitally savvy and highly mobile workforce, Findly delivers a compelling unified platform of technology and services to acquire, manage, screen and engage only warm candidates. The result is a more strategic use of talent and enhanced competitive advantage. Learn more at http://www.findly.com.

About Symphony Technology GroupSymphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and being a partner in building great software and services companies. In addition to capital, STG provides transformation expertise to enable its portfolio companies to deliver more value to clients to retain and attract the best talent and to achieve best-in-class business performance. All STG portfolio companies are expected to grow through innovation. STG's current portfolio consists of 12 global companies with combined revenue of approximately $2.5 billion and thousands of employees spread across North America, Europe and Asia. For more information, please visit www.symphonytg.com.