3316 Line Avenue: Sound City and Shreveport’s Forgotten Legacy of Soul

This former theater at 3316 Line Avenue in Shreveport was once the Sound City Recording Studio in the late 1960’s and early 1970’s While not as famous as Cossimo Matassa’s, or Sun, or Stax, or Malaco, a lot of great southern soul was cut at Sound City, by artists like Eddie Giles, Reuben Bell, Ted Taylor, Geater Davis, Little Johnny Taylor, Shay Holliday, Tommie Young and the African Music Machine. Bobby Patterson ran his Soul Power label there for awhile, and Stewart Madison ran Alarm Records from the building before moving to Jackson, Mississippi and Malaco. The years were not kind to Sound City, however. Renamed Southern Star, the studio became a more country-oriented operation in the mid 1970’s before closing down during the financial crisis that wracked Shreveport in the late 1970’s and early 1980’s. The legacy of soul and funk music in Shreveport was largely forgotten.