Tata Docomo launches Magic Recharge data offer for pre-paid users

On recharge of Rs 208 Magic Recharge, customers will get minimum 1.1 GB of 3G Data and also stand a chance to win up to 10 GB of 3G Data at no additional cost. The data will be valid for 28 days from the day of recharge, the company said.

NEW DELHI: Tata Docomo has launched ‘Magic Recharge’ data offer for its prepaid customers in the Karnataka region.

On recharge of Rs 208 Magic Recharge, customers will get minimum 1.1 GB of 3G Data and also stand a chance to win up to 10 GB of 3G Data at no additional cost. The data will be valid for 28 days from the day of recharge, the company said.

Customers can do multiple recharges of Rs 208 magic recharge to get the assured 1.1GB data benefit multiple times and improve their chances of getting upto 10GB extra data.

“The scheme of ‘Magic Recharge’ caters to the very rise in demand for data services and provides an economic data-plan to our customers. This product offers great value for money as users can not only avail stipulated benefits on the recharge voucher but also enjoy added advantage based on their fortune”, said Ashok Ghose, Consumer Business Unit Head, Karnataka and Kerala Circle, TTSL.

TTSL’s new plan comes after the recent launch of Airtel’s double data offer for its Delhi pre-paid customers where the new offer allows 1GB 3G/4G regular + 1GB night data with a validity of 28 days at Rs 296. The USP of this offer is that it helps customers save 30% data by doubling the data limit.

Recently, a report by IAMAI and KPMG suggests that the 3G user base in India is rapidly growing and is expected to grow at a compound annual growth rate of 61.3%. This has given a boost to data usage among users. With Airtel setting the trend, more telcos are expected to come up with unique data offers to effectively target the 3G/4G user base.

Jio’s Rs 2,399 annual plan offers 2GB per day data that costs effectively Rs 200 per month. It also offers unlimited voice and SMS. Airtel and Vodafone Idea’s Rs 2398 and Rs 2399 annual plans, on the other hand, offer 1.5GB per day data along with unlimited voice and SMS