In this session...

The word’s out: data is sexy. Sexy because it gives brands access to insights they could only dream of before, a view into what really makes people (not consumers) tick. Havas Sports & Entertainment’s President, Lucien Boyer, alongside Havas EHS’s CEO Tash Whitmey, get up close & personal to share their understanding of how fans and their passion points, combined with strategies for connecting experiences in real time engagement, drive brand loyalty and and fan happiness, based on complete end-to-end personalization.
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Join the team to hear how they’ve gone from traditional consumer journeys to unlocking the full potential of becoming a fan, enabling people from all walks of life to enjoy, engage, advocate and ultimately purchase, all from a brand that shares their passions.
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