Maru Stars in a Uniqlo Commercial!

Internet cat lovers rejoice! Maru, one of the most famous internet cats of all, has landed a major fashion campaign—a first for this Scottish Fold! He's starring in a brand-new ad for Japanese fast-fashion retailer Uniqlo.

Check it out:

If you don't know who Maru is—or are just trying to kill some time at work on this Friday before the Labor Day long weekend—check out the rest of Maru's prolific body of YouTube work right here.