More

Aneros Partners With ECN for Products, Sales Support

Bob JohnsonAug 26, 2013 8:00 AM PDT

HOUSTON — Aneros today announced that East Coast News (ECN) will now carry all of its products and offer educational and sales support.

“As a brand, Aneros promotes a wide range of physical and mental benefits its products can offer,” ECN brand manager Ken H, said.“We are very excited to be working with Aneros and launching a strong educational campaign to help retailers understand the brand, its benefits, its goals and its mission.”

ECN said it will deliver its “How to Sell Aneros” message to retailers through a campaign primarily designed to break the stigma of using prostate massagers.ECN representatives are receiving training directly from Aneros in order to support ECN’s customers as they introduce Aneros to consumers.

The companies aim to help retailers “Sell Better Sex” by expanding education on the sexual benefits of Aneros’ products. They said it’s more than about selling a prostate massager or kegel exerciser, selling better sex is about selling excitement, knowledge, and orgasms.

“ECN has a proven track record in distribution, which extends well past sales,” Aneros CEO CT Schenk, said.

He added, “Much like the Aneros philosophy, ECN believes education is essential to creating a transparent sales and marketing campaign. While our Aneros Forum and Learning Center are great ways to engage consumers directly, ECN will assist us in providing information to retailers about the many sexual pleasure and health benefits of Aneros, so we can help them ‘Sell Better Sex’ to their customers.”

The Aneros products are now available for pre-order, offering three basic starter kits for retailers unfamiliar with the brand. Each kit includes marketing collateral to set up an in-store Aneros station.