Following the controversial interview, which also featured numerous members of Trump’s family, many journalists around the US received a “style alert” from Ivanka Trump Fine Jewelry, the First Daughter-elect’s jewellery range.

As noted by Deadline, the alert detailed how Ivanka wore “her favourite bangle from the Metropolis Collection” which costs $10,800 (or $8,800 for the ‘bargain-basement’ version).

Following her attempt to use a high-profile national telecast to sell goods, Trump came under fire on Twitter, one social media user Tweeting: “Starting in January, the nuclear codes will be stored in this stylish Ivanka Trump tote, available on Zappos for just $295.”

Starting in January, the nuclear codes will be stored in this stylish Ivanka Trump tote, available on Zappos for just $295 pic.twitter.com/PnA2Om1E5D

Using presidential exposure to sell branded goods has been done before: infamously, Jimmy Carter’s brother Billy Carter allowed his name to be used to sell Billy Beer.

Carter endorsed the beer, each can having been printed with the following statement written upon it: “Brewed expressly for and with the personal approval of one of AMERICA's all-time Great Beer Drinkers—Billy Carter. I had this beer brewed up just for me. I think it's the best I ever tasted. And I've tasted a lot. I think you'll like it, too.”

President Donald Trump life in pictures

President Donald Trump life in pictures

1/16

Donald Trump poses in a rocking chair once used by President John F. Kennedy at his New York City residence

Reuters

2/16

Developer Donald Trump with his new bride Marla Maples after their wedding at the Plaza hotel in New York

Reuters

3/16

Donald Trump and Celina Midelfart watch the match between Conchita Martinez and Amanda Coetzer during U.S. Open.
She was the date whom Donald Trump was with when he met his current wife Melania at a party in 1996

Reuters

4/16

U.S. Supreme Court Justice Clarence Thomas serving as the grand marshal for the Daytona 500, speaks to Donald Trump and Melania Knauss on the starting grid at the Daytona International Speedwa

Reuters

5/16

Developer Donald Trump talks with his former wife Ivana Trump during the men's final at the U.S. Open

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6/16

Donald Trump and his friend Melania Knauss pose for photographers as they arrive at the New York premiere of Star Wars Episode : 'The Phantom Menace,'

Reuters

7/16

Billionaire real estate developer Donald Trump talks with host Larry King. Trump told King that he was moving toward a possible bid for the United States presidency with the formation of a presidential exploratory committee

Reuters

8/16

Donald Trump answers questions as Minnesota Governor Jesse Ventura looks on in Brooklyn Park. Trump said on Friday he 'very well might' make a run for president under the Reform Party banner but had not made a final decision

Reuters

9/16

Billionaire Donald Trump makes a face at a friend as he sits next to Panamanian President Mireya Moscoso before the start of the 2003 Miss Universe pageant in Panama City

Reuters

10/16

Entrepreneur Donald Trump is greeted by a Marilyn Monroe character look-a-alike, as he arrives at Universal Studios Hollywood to attend the an open casting call for his NBC television network reality series 'The Apprentice.'

Reuters

11/16

Donald Trump and Simon Cowell present an Emmy during the 56th annual Primetime Emmy Awards at the Shrine Auditorium in Los Angeles

Reuters

12/16

Donald Trump and Megan Mullally perform at the 57th annual Primetime Emmy Awards at the Shrine Auditorium in Los Angeles

Reuters

13/16

Donald Trump, poses with his children, son Donald Trump, Jr., and daughters Tiffany and Ivanka

Reuters

14/16

Billionaire Donald Trump told Miss USA 2006 Tara Conner on Tuesday she would be given a second chance after reported misbehavior

Reuters

15/16

Donald Trump holds a replica of his star on the Hollywood Walk of Fame as his wife Melania holds their son Barron in Los Angeles

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16/16

U.S. property mogul Donald Trump stands next to a bagpiper during a media event on the sand dunes of the Menie estate, the site for Trump's proposed golf resort, near Aberdeen, north east Scotland

Reuters

Cans of Billy Beer soon became a collectible with The Simpsons poking fun at Carter’s brew in an episode (After drinking the beer, Homer says: "We elected the wrong Carter”).