The whole BlackBerry Cool team is pretty proud that we just launched BlackBerry Cool Mobile. But, as happy as we are, we know that BlackBerry Cool Mobile is still in beta. That’s why we need your help.

We need you to put BlackBerry Cool Mobile through it’s paces. Kick the tires. Rip it apart and put it back together. Hold nothing back. Post your (constructive) criticism to help make BlackBerry Cool Mobile the best mobile app out there, and we’ll make it worth your while. This week we’re giving away 10 FREE BPLAY GAME/THEME PACKS FOR THE FIRST TEN COMMENTS and TEN MORE FOR THE BEST FEEDBACK.

But we’re not stopping there. We’re giving away a $100 BLACKBERRY COOL STORE GIFT CARD AS THE GRAND PRIZE, to be randomly drawn from all those that posted feedback. What are you waiting for?

Bringing the best of BlackBerry Cool right to your BlackBerry!

So we have to admit it… It’s pretty embarrassing being a BlackBerry weblog without a decent mobile solution. With the notable exception of BlackBerry Cool To Go, there has really been no good way to get BlackBerry Cool content on your BlackBerry…. until now.

We’re proud to introduce BlackBerry Cool Mobile, which places a little piece of the ‘Cool right on your BB. You can click the download link below, and learn more about BlackBerry Cool Mobile after the jump!

The idea behind BlackBerry Cool Mobile was to take the best aspects of the BlackBerry Cool website and make it available to every member of the BlackBerry Nation. Unsatisfied with the current web browsing experience on most BlackBerrys, we decided the best way to do this was to make our very own BlackBerry application. Having our own application allows us to push you all the latest in BlackBerry news, reviews and how-to’s in a streamlined and visually appealing fashion. Plus, the BlackBerry Cool Tie Guy™ is now an icon on your BlackBerry — how cool is that!

BlackBerry Cool Mobile comes with four default sections: News, Spotlight, Weekly Contest and BBCool Store. However, we know that BlackBerry Cool readers get their ‘Cool fix in different ways, so we’ve included the ability to personalize your BlackBerry Cool Mobile app. By selecting the Personalize button, you can add or remove any feed you wish. It is here that you’ll be able to add other popular BlackBerry Cool content sections like Reviews or Editorials.

Reading content in BlackBerry Cool Mobile is fast and easy, just like on the BlackBerry Cool website. Images and links show up as they would on the website, and you can bookmark articles to be read later or email them to a friend. While we don’t yet have BlackBerry Cool Mobile integrated with comments on the main site, this feature is coming soon! For now, you can simply email in your article feedback and we’ll do the rest.

Remember, BlackBerry Cool Mobile is still in beta, so the most important feature is the Send Feedback button. While we have a feature roadmap, we want to hear your thoughts. Kick the tires and let us know what works and what doesn’t, what you like and what you want to see more of. Beta testers, be forewarned: BlackBerry Cool Mobile is a premium application, and thus only those with a respectable data plan should be using it with regularity.