THE COSMOPOLITAN

Re-invigorating and refreshing an already iconic campaign, extending its life into the new year

OBJECTIVE

The brand felt that the current direction “Just the Right Amount of Wrong” had run its course. So JWalk was tasked with re-invigorating the story with refreshed creative that could take the campaign into the New Year.

THE SOLUTION

Producing the creative direction for the latest television spots, we created a viscerally thrilling visual language that inspired the creative and kept the concept alive. JWALK was also responsible for developing the company’s internal communication and new brand for their new venue, The Cosmopolitan Social Club.

THE RESULTS

The hotel’s internal culture was cited ‘best-in-class’ and the Just the Right Amount of Wrong campaign continued on its award-winning trajectory as a leader in the hotel vertical.