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Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

don’t show this slide

Useful for gathering quantitative data For example, understanding how many people XYZ Don’t use for qualitative

Better understand user’s behavior Often create personas based on data gathered - one type of model

Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible. Data should be gathered during interviews with little or no analysis, interview should result in raw data.

Discovery Design Implementation Iteration

Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

don’t show this slide

The thing about “lean” is it’s just another way of just saying “good” UX. UX is always about using the best tools and methods to produce the best outcome as efficiently as possible. But lean has gotten everyone to really hone in and focus on outcomes and desirability rather than just usability: What’s the bare minimum design we can test and measure? What is the bare minimum data we can gather to know we are or are not on the right track? Desirability and viability over just usability: “Would you pay for this?” “Would you sign up for this?”

Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.

It’s not about what people WANT or LIKE, it’s about how they behave. If Ford was doing his due diligence, he would NEVER have asked people what they want – he’d observe how they behave and design a better solution. He did.

Cannot emphasize this enough. Take good notes! -- Ideally work in pairs – no more than two people Save good quotes

Report on trends, not outliers Prioritize issues – you can&apos;t fix everything (more on that later in the semester when we talk about feature prioritization) Structure interviews for no more than 45min with breaks in between for debriefs and breathing

User Research 101

3.
5
FREE YOUR MIND
“Iterative development of user
interfaces involves steady
refinement of the design based on
user testing and other evaluation
methods.”
http://www.nngroup.com/articles/iterative-design/

16.
20
WHEN TO USE WHAT METHOD?
Question
Stage
Method
User Interviews
Contextual
Inquiry &
Ethnography
How do our users do [behavior or task]?
Learn
How should we organize our content so that people can
find what they need?
Learn
Card Sorting
What can we do better than our competitors?
Learn
Benchmark Usability Test
Build
Are users focusing on the part of the screen we want them
to focus on?
Meas
Eye Tracking

17.
21
WHEN TO USE WHAT METHOD?
Question
Method
Build
Is our mobile app easy to use on the go?
Stage
Field Studies
Meas Diary/Journa
ure l Studies
Build
Can our users easily add items to their shopping cart?
Meas
ure
Usability Test
What’s the best way to get people to add something to
their cart?
Measure
A/B or Multivariate Tests
Learn