May 6, 2011 - PRLog -- Cedar Grove, NJ – King Engine Bearings, a leader in high performance and OE replacement engine bearings, has introduced its newly redesigned, user friendly website at www.kingbearings.com. The website contains complete information about King's product line for the OE replacement, performance, and aerospace markets. Factory authorized warehouse locations and manufacturers’ representative’s territories are mapped. The website also allows visitors to look up bearing part numbers by searching the e-catalog.

The e-catalog allows users to search by model data, engine data or part number. The e-catalog also features diagrams of bearing set components to help engine builders identify lug locations, oil grooves, and other unique characteristics.

"We are excited to introduce our new website to our aftermarket customers," said Limor DePetro, director of sales and marketing, King Engine Bearings. "The improved functionality of our website is designed to enhance the users’ experience as they interact with our videos, technical articles, and have access to our extensive public relations and marketing materials."

Technical features include a frequently asked questions (FAQs) section and the ability to submit questions to the company's technical department which includes research and development manager and metallurgical engineer, Dr. Dmitri Kopeliovich. Technical articles from Dr. Dmitri are accessible and downloadable for engine builders. The website also contains extensive marketing information, a schedule of events King will be participating in, and the opportunity to receive the company's e-newsletter. King produces high performance engine bearings for circle track, drag racing, monster trucks, tractor pulls, off-road and off-shore racing applications, along with standard OE replacement bearings and bearings for the aviation market. For more information on King Engine Bearings visit www.kingbearings.com.

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Founded in 1960, King Engine Bearings is a world-class developer and manufacturer of engine bearings for automobiles, light and heavy-duty trucks, marine, aviation, and other types of internal combustion engines.