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(9-Nov-10) There’s a disconnect in how data is viewed in the business because while Canadian execs demand more and faster access to data, they don’t see data as anything more than a mere consequence of doing business.

A new global study by Seattle, Wash.-based software vendor Avanade Inc. found that 81 per cent of respondents complained of lack of fast access to information to do their jobs, yet “at the same time, they’re saying, ‘Its somewhat strategic,’” said Dean Olmstead, senior vice-president of Avanade’s Canadian operations. Olmstead was referencing the same study that revealed less than half of respondents found any value for the business in that data, despite the obvious exponential growth in information and the accordant pressure to keep up with it.

But the study did find that execs acknowledge that this data deluge fundamentally alters how their business operates, with 70 per cent of Canadian respondents recognizing this impact.