12/15/2009

E-Marketing

E-marketing is another term for internet marketing. This is the selling of products online. Limitations of internet marketing could be, that if an individual has a dial-up internet connection, it will be very delayed when opening up large and complicated business websites. Also, the buyer cannot physically view the product before they purchase it, this can cause problems, although many companies have a return policy. Advantages of e- marketing are that businesses can expand in this way, as more customers are buying online. It is easier for the customers because they don’t have to go out to purchase products. It is also cheaper for businesses to advertise online, and these can be launched within only a few hours, whereas magazine, radio, or television ads will take much longer to organise.First Direct:

As First Direct is an internet based company, it is all about e-marketing. Therefore, First Direct only operate online, which is where customers can find them and go if they decide to use their services.Advantages of doing this for the bank could be that the growth of internet use may attract more customers as alot of people now have internet connections at home. also, they can advertise online with lower costs.

First Direct use their website to promote their company. They do this by putting up all their videos and special offers, which will keep customers interested.