Lesson
#1What Does It Take To
Make Your Website Rank High In The Search Engines?

Many
people build great websites, yet they never make a profit online
because their website cannot be found by the general public. I wrote
this Search Engine Optimization course so that the average person,
businessman, or web page designer would be able to utilize and
understand all the Optimization techniques that Search Engine
companies use to make their client's website rank at the top of the
Search Engine's results, as we do.

Several
people have told us that they have tried getting their
website ranked at the top of the most popular Search Engines such
as:

No matter how many times they have tried submitting their
website to the Search Engines, they never have any luck being ranked
anywhere near the top of the Search Engine’s results.

It is very important to read every part of this lesson. If
you find you have made just a single mistake in your website, there
is an enormous chance you will never have your website rank high in
the Search Engine’s results. For example, if you only read Lesson
#3 and then try to apply just what you learned from that one
lesson to your personal website, there would be an overwhelming
chance that you would not see any changes to your website’s
ranking.

By analogy, if your car was without gas, then it would not be
able to start. Likewise, if your car was without antifreeze then
your car would overheat, and if you did not have transmission fluid,
then your car would not be able to shift gears.

My point is, you need to read and follow all six lessons of
this Search Engine Submission course if you expect to be ranked at
the top of the Search Engine’s results.

Now, let’s get started with Lesson #1 of the Search Engine
Submission course.

Is
It A Smart Idea To Submit My Website To The Search Engines "Multiple
Times" To Try To Be Ranked Higher?

Some website owners believe
that submitting their website to Search Engines
on a regular basis will make their website rank higher in the Search
Engine’s results.

Many people will resubmit their website on a weekly or
monthly basis to ensure that the Search Engines recognize how
serious they are about marketing their site online and being ranked
"HIGHER" in the Search Engine's results.

Other website owners have taken the
step of resubmitting their website to the Search Engines to an
extreme by resubmitting their website several times a day. These
people believe this will "force" the Search Engines to
recognize how serious they are about having their website rank
higher in the results. This idea never worked and never will.

Some companies even sell "Automated
Search Engine Submission Software" to their customers,
stating:

“This program will resubmit your website on a continuous basis to all
the Search Engines; making your website rank higher than your
online competition’s website in the Search Engine’s
results!”

The previous statement is untrue because in reality, it does
not help rank your website higher within the Search Engines.
Constantly resubmitting your website to the Search Engines and
over-submitting the site will cause a red flag to occur regarding
your particular website. This process is known in the trade as
"Spamdexing" because you are in one sense“spamming”
the Search Engines trying to be “indexed” in their database. In
fact, they may even take action against your website and rank your
website LAST on their list of web page results or even, in some
cases, DELETE it from their database.

So, how do you know if you are submitting your website to
the Search Engines too often?

Regardless of whether you are submitting your website to the
Search Engines every hour, every day, every week, every month, or
even every year, unless you are telling the Search Engines that you
have made changes to your website, then you are resubmitting your
website to the Search Engines too often.

Resubmitting your website to the Search Engines only helps
you to ensure that they will notice you optimized your website and
therefore, will take note of the changes that you made to your site.

The Search Engines will decide how high to rank your website
in their results by such things as:

What
websites you have "Linked" to your website

The
"Keywords" that are on your web page

The wording
of your page's "Title" and "Description"

The
number of times your website has been "Visited"
by the general public verses the Search Engines

In order to have your website
ranked "HIGH" in the Search Engine's results you will need
to focus on optimizing your website correctly. Then, and only
then, will the Search Engines realize that you DO have an important
website that DOES deserve to be ranked at the top of their Search
Engine results.

Here
at the Webpage
Publicity Agency we use a software program that is known as Web
Position Gold. Web
Position Gold will automatically check your website and let you
know the changes you need to make to your website in order for it to
rank at the top of the Search Engine’s results. Web
Position Gold will also automatically resubmit your website to
all of the Search Engines for you by the press of a button whenever
you update your website, or make changes to it. In addition, Web
Position Gold will also monitor your website's ranking in the
Search Engines and immediately let you know when your website is
outranked by your online competition. Finally, it will inform you of
what changes need to be made to your website to be ranked back at
the top.

To find out more about Web
Position Gold and how it can help you rank your website at the
top of the Search Engine’s results go to:

In Lesson
#6, we will discuss how all of the different Search Engines
actually work, which ones work in conjunction with other Search
Engines, and which ones you need to submit your website to first.

The
appropriate time to resubmit your website is when your website
has "changed," not when it isn’t ranked as
high in the Search Engine’s results as you want it to be!

Will
My Website Rank Higher If I "Pay"
The Search Engines To List My website in Their Results?

Iwant
to make it clear that paying to be "Listed" in the
Search Engines is totally different than paying to be "Ranked"
in the Search Engines.

Some website owners are paying to list their website in
Search Engine databases, instead of just submitting their website to
the Search Engines for free. They think by paying the Search Engines
to list their website for them, their website will be ranked much
higher in the Search Engine’s results. Although this sounds
believable, the Search Engines have never functioned in this manner.

Some Search Engines do their best to make the general public
think that paying them to be listed in their database will
accomplish more hits, a higher ranking, or a significant increase in
their over all number of sales. However, paying to be listed
in the Search Engines only means that you are paying the Search
Engine to index your website in their database and nothing more.

Paying to be listed only verifies that the Search Engines DID
find your website and that they DID list your website in their
database to suggest to others. It has NO effect on how
"HIGH" your website is ranked in the Search Engine’s
results.

The only advantage to paying the Search Engines to list your
website in their database is that their Search Engine will revisit
your website on a daily, or weekly basis (instead of a monthly
basis), to see if any changes have been made to your website. This
is very beneficial to you because it allows the

Search
Engines to determine if you have made any changes to your website
that they need to take note of on a regular reoccurring basis.

At the Webpage
Publicity Agency,
we always pay for our client's websites to be listed in the Search
Engines because we want the Search Engines to tell us as soon as
possible if the changes we made to our client’s website got their
website ranked above their online competition’s website. Simply
put, we do not want to wait a month every time we update our
client’s website to find out if the changes we made to their site
improved their ranking results.

Now, as for paying to be "Ranked" in Search
Engines, this can mean two totally different things depending on if
you are paying the "Search Engines" to rank your website,
or if you are paying a "Search Engine Optimization
Specialist," such as the Webpage
Publicity Agency, to rank your website.

You see, paying to be "Ranked" by the Search
Engines refers to paying the Search Engines to rank your website at
the top of their results. In other words, a website owner would pay
the Search Engine either a "Cost-Per-Click" fee (where
someone clicks on your website through their Search Engine and you
are billed for each click) or you are billed on a regular monthly
basis to remain ranked at the top of their results. For instance,
notice how I have asked Google
to search for the Keyword phrase “web page hosting.”

Also, notice the first two web pages listed in Google’s
results are both in BOLD? The reason that Google
does this is to show the general public that these two web page
companies actually PAID Google to be ranked in the top of their
Search Engine results under the keyword phrase "web page
hosting." They did not EARN their way to being ranked at
the top of Google’s results under "web page
hosting" like “FortuneCity.com.”

A different kind of website Ranking System is a
company known as Overture.com.

With Overture,
you not only have to pay to be listed in their so-called "Search
Engine", but Overturedecides
how high to rank your website in their Search Engine results by how
much you are willing to pay them on a “cost-per-click” basis,
and not how well your website was optimized for the Search Engines.

Being billed on a “cost-per-click” fee means that no
matter how many times your website is visited by the same person
over and over again through Overture’sSearch
Engine, Overturewill
constantly bill you for every time the same person clicks on your
website through theirSearch
Engine’s results.

For instance,
the last time I asked Overtureto
search for something that had to do with "Disney"
their search results did not list www.Disney.com’s
website as the first suggestion in their results. Instead, they
listed www.Disney.com, as the
79th suggestion. The reason for this was because there were
currently 78 other websites that wanted to pay a higher price to be
listed under the keyword “Disney.” The businesses with
the “highest advertising budget” are listed at the top of
Overture’sSearch
Engine results instead of the websites that have the “best
information” on your subject. It would be better to think of Overtureas
a "Pay Engine" instead of an actual “Search
Engine,” as they are exactly like an online Yellow Page
Directory.

As you can see, paying to be "Listed" with
the Search Engines will not help your website rank higher in the
Search Engine's results and paying to be "Ranked"
is not the best answer either.

InLesson #6, I will show you where to
go to submit your website to the appropriate Search
Engines and Directories, and in what order you need to submit
your website to them.

How
Important Is My Web Page's "Keyword Meta Tag"
When Trying To Be Ranked High In The Search Engines?

When it comes to having a high ranking
in the Search Engines, your web page’s “Keyword Meta Tags”
are one of the oldest tricks in the book.

Your web page’s Keyword Meta Tags used to be the “key”
to having a good ranking in the Search Engine’s results. However,
today they play just a marginal factor in your website’s ranking.

In fact, 99% of all of the major Search Engines are now
ignoring your Keyword Meta Tag altogether and paying no attention to
them at all.

The reason most of the Search Engines no longer read your web
page’s Keyword Meta Tags is because some time ago practically
everyone was trying to cram in as many keywords as they possibly
could. The Search Engines would refer to this as “Spamdexing”
and then either pay no attention to the web page’s Keyword Meta
Tag or often rank that particular web page LAST in their list of
Search Engine results. Again, "Spamdexing" is SPAMMING the
Search Engines trying to be INDEXED under as many different keywords
as possible which have nothing to do with your website.

For example, below you can see what I am referring to by
Spamdexing the Search Engines with too many words in your Keyword
Meta Tag that have to do with “dogs.”

Search Engines are designed to find SPECIFICALLY what the
general public asks them to search for. They are not designed to
find the web pages that have the broadest description and the most
keywords within their Keywords Meta Tag.

No one can be a professional Auto Mechanic, while being a
professional Auto Dealer, a professional Auto Safety Engineer, a
professional Auto Stereo person, and a professional Auto Designer. A
professional is noted for their one or two specific talents. The
same is true with your website and your web page's Keyword Meta Tag.
You do not want to focus on every single keyword phrase that you can
possibly think of that relates to your website. Instead you want to
focus on what your website specializes in and the keywords that your
customers are using to find your website on the internet.

It would be silly for us, at the Webpage
Publicity Agency, to try and have our website ranked #1 in the
Search Engines
under every single word that had to do with “Marketing.” It
would also be ridiculous for us to try and be ranked at the top of
the Search Engines under every single word that had to do with
“Web Page.” This would be a bad idea because 99% of the general
public on the internet that asked the Search Engine to search for
“Marketing” or “Web Page” would be looking for other things
that had to do with “Marketing” or “Web Pages,” and that did
NOT relate to “Web Page Marketing.”

My point is, you need to
define exactly what your web page is about by using the keyword
phrases that the general public is asking the Search
Engines to search for when they are looking for your online
business. Then focus on using every form of that Keyword Marketing
Phrase within your web page in order to be ranked high in the Search
Engines.

When we are optimizing a clients website for them and
preparing to rank it high in the Search Engines, we always use a
program known as Click
Tracks to help us find the most appropriate Keyword Marketing
Phrase for their website.

Click
Tracks not only tells you what keywords the general public asked
the Search Engines to search for when they found your website, but Click
Tracks also tells you what pages within your website the public
went to first and how long they stayed on each web page.

Click
Tracks will also tell you how many customers came to your site
from each individual Search Engine and if any of the Cost-Per-Slick
Search Engines were actually effective for your online business
financially or not.

Click
Tracks will even keep track of all of your online banner
advertising on other people’s websites telling you which sites are
bringing in the most traffic to your online business.

To find out more about Click
Tracks and how it can help you find the most operate Keyword
Marketing Phrase for your online business go to:

In Lesson
#3, we will discuss how to find the most
appropriate Keyword Marketing Phrase for your online business
and how to use it within your website to be ranked at the top
of the Search Engines.

Are
"Doorway Pages" The Best Way To Rank
My Website Higher In The Search Engine's Results?

There
is a lot of controversy over "Doorway
Pages" and what they actually are.

Some people refer to them as "Bridge Pages,"
"Portal Pages," "Jump Pages," "Gateway
Pages," "Entry Pages," and several other types of
"Page" names.

Regardless of what they are called, a “Doorway Page”
is a web page that is specifically made to work in conjunction with
the Search Engines to help them rank your website much higher in
their results.

Doorway Pages are most often used by Search Engine
Optimization Specialists as a “quick fix” to get their
client’s website ranked up at the top of the Search Engine’s
results instead of taking the time to optimize their client’s
website correctly.

A Doorway Page will most often be a web page without any
frames, scripting, or coding of any type. It is usually just a
plain, clean cut web page with maybe one graphic. For example, it
may have your company’s logo for identification purposes along
with a link down at the bottom that says something like “To
enter our website Click Here;” as shown in the example below.

Notice how the web page above is very clean cut and has one
graphic at the top with some very simple text for the Search Engines
to read. The important feature is the hyperlink down at the bottom
of the web page that reads <Click To Enter>.

It is assumed because Doorway Pages are simple for the Search
Engines to read, being clean cut with hardly any graphics or
complicated HTML coding, they allow your website to be ranked at the
top of the Search Engine’s results. However, this is not the best
way to get your website ranked at the TOP of the Search Engine’s
results.

There are several disadvantages to having Doorway Pages built
for your website. The first important one is if your Doorway Pages
are ever deleted from the Internet or taken down by the person that
built them for you -- you will instantly loose your high ranking in
the Search Engine’s results.

Another disadvantage to Doorway Pages is they have absolutely
no value to the general public. Therefore, the general public will
never want to link to them, read them, or tell other people about
them.

A Doorway Page is just another web page that is standing in
the way by preventing your customers from being able to easily
access your website and find out what your online business is all
about. Frequently, I send clients to websites that have Doorway
Pages. After visiting the website, they E-mail me stating how they
went to that website but did not see anything on the website except
a little bit of text, and that was all. In other words, all they saw
was the Doorway Page and nothing else.

Having a Doorway Page is like having a major-chain retailer
leave all of their products in their shipping boxes instead of
unpacking them and displaying them on their shelves. If this were
the case, the public would be discouraged having to open each
shipping box to search for the merchandise they wanted to purchase.

Doorway Pages can be an annoyance to your online customers
and put a bad image on your online business. Instead of building a
Doorway Page to your website, it would be much more effective to
correctly optimize your website.

I have debated with many webmasters on the issue of “Jump
Pages,” a type of Doorway Page that uses JavaScript and causes
the page to instantly “jump” or “redirect” a visitor to the
official web page of a particular website.

The most serious problem with Jump Pages is that the Search
Engines hate them and will not list Jump Pages within their Search
Engine results.

The Search Engines will not list Jump Pages in their Search
Engine’s results because they have learned that many people try to
trick the Search Engines into believing that their web page is about
something that it is not; for example, a pornographic website
disguised as a computer business.

As you can see, there are many problems in using a Doorway
Page in an attempt to have your website rank at the top of the
Search Engine’s results. By correctly optimizing your website from
the beginning you can avoid the many pitfalls of a Doorway Page.

Starting
in Lesson
#2, we will discuss all that you need to do to your website
in order to be ranked at the top of the Search Engine’s
results.

Will
Adding "JavaScript" To My Website
Make My Website Rank Higher In The Search Engine's Results?

Amazingly,
many webmasters think that a professional looking website, one with
special effects and JavaScript coding built into it, will make their
website rank higher in the Search Engine's results. This also
applies to websites that have such features as:

An image zooming in from the side, top, or
bottom of the screen

Having your mouse leave sparkles behind it
as you drag it across the screen

Having little advertisements that stay on the screen
as your scroll up and down reading the web page

Fading
from one page to another .... plus many other types of
similar effects.

The reason websites with these special effects using
JavaScript will have trouble being ranked "HIGH" in the
Search Engine’s results is because the Search Engines CANNOT read
a web page that is full of JavaScript! The Search Engines read a web
page by the “HTML” coding that the web page is composed of and
not the “JavaScript” coding or how cool it looks.

In fact, if you build your web page using a lot of
JavaScript, most Search Engines will not even record your website in
their Search Engine’s database.

I often tell students in my Search Engine Optimization
classes that:

The Search Engines love web pages that are full of
JavaScript as much as a swarm of wasps or hornets would love to
live in a nest that full of RAID Wasp & Hornet Killer!! (In
other words, they hate it.)

Take a look at the example below of what JavaScript language
looks like. I have copied and pasted some JavaScript coding that is
used for making a Time Clock appear on a website.

Even though a time clock would have nothing at all to do with
the information or products that you would be selling on your
website, the same thing applies to any website that is made up of
JavaScript coding. It would be made up of coding

that
is full of different commands and prompts that would make it
virtually impossible for us to read the HTML coding.

Therefore, if your website is built out of JavaScript,
instead of HTML coding, then the Search Engines are NEVERgoing
to rank your website high in their results. The general public never
asks the Search Engines to search for things in JavaScript Language.
Instead, they ask the Search Engines to search for things using the
every day English language of which HTML coding is made up. There
are some forms of JavaScript that make great selling tools on your
website such as a countdown time clock, for example: “3 Sale Days Left”
-until your sale ends, or when your website prompts the visitor to
sign up for your newsletter, or download a free trial version of a
software program. In those situations, I encourage our clients to
use JavaScript in their website. The goal should be to sell products
or services; not only to be ranked high in the Search Engine’s
results.

However, when it is necessary to add JavaScript (or special
coding of some type) to your website, then it is best to be sure
that your JavaScript is hidden from the Search Engines. To
accomplish this just add the following:

<!-- ... symbol at the beginning of
your JavaScript coding (right above your JavaScript coding) and then
the ... //--> ... symbol at
the end of your JavaScript coding (right below your last source of
JavaScript coding) as in the example below.

<SCRIPT LANGUAGE="JavaScript"><!--
your JavaScript coding goes here and will then be hidden from
all Search Engines
//--></SCRIPT>

By adding this JavaScript
"cover-up" feature to your web page’s HTML coding, you
will make the Search Engines bypass your JavaScript coding. Now, just because you can hide your
JavaScript coding from the Search Engines does not mean that you can
use this “cover-up” feature through out your entire website and
expect to be ranked at the top of the results. The Search Engines
want to find out what your website is really about by not only
reading your website’s Title, Description, and Keywords, but also
the general text.

If you built your entire
website out of JavaScript, then used the “cover-up” feature to
cover it all up, the Search Engines would have nothing to read about
within your website. It is more important to build your website strictly out
of HTML coding instead of adding special features made of JavaScript
coding.

Will
My Website Be Easier For The Search Engines To Find If I
Build My Site Using "Macromedia Flash"?

Many of our
clients paid their webmaster several thousands of dollars to build
them a professional website out of Macromedia Flash which looks ten
times more professional then their online competition’s website.
Yet for some reason, they can not get their website ranked anywhere
near the top of the Search Engines results. Other people have come
to us stating that they could not get their Macromedia Flash website
listed in the Search Engines AT ALL.
The Search Engines cannot read a Flash presentation like we can. A
Flash presentation is like an online movie that is made up of vector
images similar to a cartoon animation.

Search Engines only read TEXT within the HTML coding that
makes up your website, instead of pictures or images. No matter how
professional your Macromedia Flash presentation, the Search Engines
will never be able to read your website.

To have a better understanding of what I am referring to by
building your website out of Macromedia Flash, go to:

Be prepared to sit back and relax for a few minutes as you
wait for it to load. Using a 56K modem, it may take over 5 minutes
to load!

Because balthaser.com
is nothing more than an online Flash presentation, there is no
general text for the Search Engines to read within their website
except for their Title, Description, and Keyword Meta Tags (found
within theirHTML
coding). This makes it almost impossible for the Search Engines to
rank balthaser.com high in
their results.

To prove my point, try this little experiment: try
highlighting the text on their web page with your mouse or try
holding down the ... “Control”... key on your
computer's keyboard and then hit the ... “A” ...
key on your computer's keyboard (this will "select all").

Did you notice there was nothing on the screen to select like
there is on a regular web page?

We L@@K at the text with our eyes, but the Search Engines can
only READ the text from within your web page’s HTML coding.

Now let us try a different experiment. Try going to www.WebpagePublicity.com
and highlighting the graphics of our web page with your computer’s
mouse (or hold down the... “Control”... key on
your computer's keyboard and then hit the ... “A”
...).

Did you notice how there were actually graphics to select on
the screen this time?

If you cannot highlight the text on the screen with your
mouse, that means the Search Engines cannot read the text on the
screen either. This is what you will experience when your website is
built entirely of Macromedia Flash.

Another drawback to building your website out of Macromedia
Flash is that if your customers do not have the Macromedia Flash
Plug-In downloaded to their computer, they will NEVER be able to see
what your website is about. The problem with this is not everyone
has the Flash Plug-In on their computer and not everyone is going to
go through the trouble of downloading the plug-in, especially if
they have never seen your website before.

By building your website out of Macromedia Flash, it
generally takes a LONG time for the Flash presentation to load.
Normal websites load in three to five seconds over a 56K modem, but
Macromedia Flash presentations can take anywhere from thirty seconds
for small files to five minutes or more for larger files to load.
No one likes to wait a long time for a web page to load, especially
when they have no idea what your website is about.

For instance, my experience was that my friend told me to go
to Balthaser.com; I thought
that my computer browser had locked up on me. I tried closing the
program down and then re-accessing Balthaser’s website all over
again. After I had gone back to Balthaser’s website three
times, and it still was not loading for me, I finally decided to
shut down and restart my computer. I then tried re-accessing
Balthaser’s website all over again, but it still did not load.
Finally, because it was a flash presentation, I figured it might be
in the process of loading, so I sat back and waited. After 28
seconds, over our DSL Internet access, Balthaser FX’s website
finally loaded for me. The only reason I went through so much
trouble to find out what Balthaser.com
was really about was because my friend asked me to go there.
Normally, I would never wait that long for a website to load. So
remember, if your website takes longer to load than the general
website, that could mean the general public may never find out about
your online business.

I am not saying that you should never put a movie or a Flash
presentation in your website because there is definitely power in a
sales presentation video. But, your online business’ information
should be separate from your Flash Presentation. You should give the
general public the option of reading what your online business is
about OR watching an online Flash presentation about your online
business.

The
beauty of a Flash Presentation is how it can be used to “Show”
instead of “Tell,” but the Search Engines have to be
“Told” instead of “Shown.”

Will
My Website Rank Higher If I Build My Website So You Do Not
Have To "Scroll Up And Down"?

You
will not believe how many people think that it is important to make
their website so it does NOT “Scroll Up & Down” in
order to have a good ranking in the Search Engine’s results.

Scrolling has absolutely nothing to do with being ranked in
the Search Engine’s results or having more sales.

Most people think that if a viewer has to scroll up and down
he or she will not take the time to read what you have to say on
your website. But, as for scrolling up and down, that is exactly
what people are used to doing on the web.

Some webmasters believe having a short one page sales letter,
which the general public does not have to scroll up and down, is the
best way to sell your products or services. However, the general
public is looking for DETAILS and INFORMATION about your online
business; therefore they want to read everything that relates to
your online business. Selling your products or service on the
internet is totally different than selling your products or services
through Bulk Mail, TV, or Radio commercials. People are searching
for specific information about the products or services that you can
potentially offer on your website. Therefore, a long detailed sales
letter is more beneficial than a short simple sales letter for
selling your products or services.

TV and Bulk Mail advertising only reaches 1 - 2 percent of
potential sales. When the general public finds your website, it is
usually a result of their searching for that type of website and
having an immediate need for your product or service. You want your
website to contain detailed information on your product or service;
and an explanation of how it will satisfy their wants or needs.

Creating a "no scroll" website would not only
contain very little information, but it could also drop your
rankings in the Search Engines. This is because the Search Engines
not only look at your website’s Title, Description, and Keyword
Tags but they also look for good content on your web pages, just
like everyone else. “Bad” or "low-quality" websites
may have all the right keywords in their web page's Meta Tags, but
do not have good content in them and Search Engines use this in
their ranking standards.

By providing a good source of rich information on your
website, it will naturally make the general public want to read your
website, link to your website, tell their friends about your
website, and revisit your website. This will help your site rank
much higher in the Search Engine’s results because your site will
receive many more hits and many more links than your online
competition’s site. Also, it is important to provide some sort of
valuable information that relates to the products or services that
your online business offers. All of these things will help your site
rank much higher in the Search Engine’s results.

In
Lesson
#4, we will discuss what it takes to write good keyword
text and good content on your web page in order to encourage
others to link to your website and revisit your website.

Will
It Make My Website Easier For The Search Engines To Find If
I build My Website Out Of "Frames"?

Many
webmasters are “neat freaks.” They prefer to build their website
out of frames, so each part of their website has its own little
spot, which they believe will make their website rank higher in the
Search Engine’s results. And, if this is what you believe, I hate
to say it, but "YOU” have been framed!

Building your website out of “Frames” could make
your website easier for the “general public” to read and
navigate through, but it makes it nearly impossible for the
“Search Engines” to read and navigate through. This means that
the Search Engines may NEVER rank your website high in their
results.

The following picture is an example from my very first
website which was designed using frames. My goal for using this
technique was to give my site a more professional look.

Notice, there is a top frame to the website, a left frame to
the website, and then the main frame to the website (the section
that contains all of the text about myself). The problem with
building your website in this manner is that even though this may
look like ONE website to us, the Search Engines view it as THREE
individual web pages that are all three linked together to make it
appear as ONE website. This is a problem because whenever the Search
Engines find your website and read what your website has to say,
they will only see the TOP frame of your website and nothing else.

The top Frame of your website is going to be the home page of
your website which will be identified as:

www.YourDomainName.com

The second frame of your website is generally listed as
something like:

www.YourDomainName.com/page2.html

The third frame is generally listed something like:

www.YourDomainName.com/page3.html

There is only a slight chance that once the Search Engines
find the first frame of your website they will see the link to the
second frame within your website. Then, within the second frame they
might see the link to the third frame of your website. However,
there is a 95% chance that the Search Engines will not list your
website in their results. This is because there will be nothing
valuable within the first Frame of your website for the Search
Engines to index.

The Search Engines prefer to find good, rich, text within the
HTML coding within the home page of your website (www.YourDomainName.com),
instead of having to crawl to a second or third frame within your
web page before they find out what your website is really about. For
this reason, when I built my very first website out of frames, I
could never be listed anywhere within the first ten pages of the
Search Engine’s results.

In addition, if the Search Engines DID find the 2ndor
3rd frame of your website, the frame that contains all of the
information about your online business, then usually it is the only
frame that the Search Engines will index in their database. The following is an example of this.

Notice how the TOP frame and the LEFT side frame of my
website are now gone. The Search Engines did not see a need to
index those frames in their database because there was no valuable
information within those first two frames for indexing. This is why
the Search Engines only indexed the 3rd frame of my website
resulting in the general public no longer being able to navigate
through my website because the navigation buttons within the left
frame were gone.

Of course there are ways to put special HTML coding into the
frames of your website so that the Search Engines know they need to
continue to the next frame of your website in order to read what
your website is about. But if you use this technique, you are still
making it much harder for the Search Engines to find your website on
the internet and index it in their database. That is why whenever we
are designing a website for one of our clients at the Webpage
Publicity Agency, we always build their website out of Tables,
Columns, and/or Rows instead of using frames.

A website made up of Tables, Columns, and/or Rows will L@@K
exactly the same as a website that is built out of Frames, except
for the fact that your entire site will now scroll up and down
instead of just one frame within the site scrolling up and down.

Because Tables, Columns, and Rows do not effect your web
page’s HTML language, the Search Engines will now be able to
easily read what your website is about and easily rank your website
much higher in their Search Engine’s results.

Is
It A Good Idea To "Cloak" My Website
So I Can Be Ranked Higher In The Search Engine's Results?

Web
page "Cloaking" is a special Search Engine "Identification
Code" that is placed into your web page's HTML coding.
Using “cloaking” the Search Engines visit your website and are
automatically redirected to a different web page (one that is full
of keyword phrases), rather than the web page that the general
public finds listed in the results.

The whole purpose behind web page cloaking used to be to
prevent the general public from stealing your web page’s HTML
coding, then using it in their own website. This allowed them to
have their website ranked at the top of the Search Engines, just
like you did. Instead of Cloaking their website to keep people from
stealing their HTML coding, they were Cloaking their website to try
and have their website ranked at the top of the Search Engine’s
results using the most general and most popular Keyword Marketing
Phrases. This is why the Search Engines started reading ALL of the
text on the web pages instead of reading only the text that is
located in the Cloaked web page. Search Engines do this as their way
of finding out EXACTLY what that web page is about before they list
that website in their results. We at the Webpage
Publicity Agency do not recommend Cloaking, or provide it to our
clients, because it has become so outdated and many people have
abused it.

Search Engines are not looking to send the general public on
a wild goose chase by listing web pages that have absolutely nothing
at all to do with their search. Instead, they are looking to suggest
the most popular web pages that have the best content and are
specifically targeted toward what the general public asked the
Search Engines to find. If a Search Engine catches you Spamdexing,
making them view a totally different Cloaked web page than your
official web page, this could lead to a Search Engine never listing
your website again.

Take Google for example. They not only list the
web page’s “Description” in their results (#1),
but they also have a small section of actual text from the front
page of that website (#2) to
display to the general public in their results.

The
general public can now see EXACTLY what a web page is really about
before deciding whether or not to visit the site.

IMPORTANT
NOTE: In Lesson
#4, we will discuss why the 1st suggestion in Google’s results above (www.math.arizona.edu)
does not have an actual “Description” listed with it, yet
the 2nd suggestion within Google’s
description does.

If you insist on using web page Cloaking with your website,
to keep other people from stealing your HTML coding be careful to
not make the web page that the Search Engines read be much different
from the web page that the public reads.

Take a look at what some of the top Search Engine Executives
had to say about a Cloaked website being listed in their Search
Engine’s database:

"Letting people get to the
information they are interested in, by typing only a few words,
is very hard and it's very important to us which is why we
ignore Cloaked web pages."

Is
It True That Having More Keywords Within My Website's "Title"
Will Rank My Site Higher In The Search Engines?

The
more Keywords you put within your web page’s Title does not always
help your website rank higher within the Search Engine’s results
because certain Search Engines will only read a certain number of
characters within your web page’s Title. Notice how I stated
"characters" and not "words." That includes all
spaces, punctuation marks, symbols, and numbers, along with each
individual letter.

Below is an example of a web page’s Title:

Notice when I went to www.Broken-Arrow.com,
the text at the top of my internet browser reads:

Custom
Screen T Shirt Printing and Embroidery on Garments. Quotes

This is the “Title” of that website.
Also, notice that in the example of Google’s
Search Engine’s results (as shown below), Google
copies the text of Broken-Arrow.com’s
Title to use as the link with their Search Engine toBroken-Arrow.com’s website.

Because your website’s Title is the first source of English
Text about your online business found within your web page (as shown
below), and is the only source of text that is listed in BOTH the
Search Engine’s results as well as on your website, it is very
important to word your web page’s Title in the correct manner.

I have helped a few clients that had two or three pages full
of text about their online business all embedded into their HTML
Title tag of their website. They made this mistake not knowing that
the most characters a Search Engine will read within your web
page’s Title is 150 characters. Some Search Engines will only read
a maximum of 60 Characters within your Title, but the average number
of Characters a Search Engine will read is 70 characters.

Keep in mind when writing your web page’s Title there is
more to it than just picking words off your website to place in the
first 70 characters of your Title. Your web page’s Title must
be compelling to the general public as well as the Search Engines.
Therefore, you should concentrate on putting the Keyword Marketing
Phrase that best describes your website within the first 70
characters of your web page's Title. Then you may add an additional
80 characters to your Title, because some Search Engines will read
the full 150 characters of your Title.

In
Lesson #3,
we will discuss how to choose the best Keyword Marketing Phrase for
your website that will help your website rank at the top of the
Search Engine’s results.

Having
More "Links" To My Website Will
Rank My Site Higher In The Search Engine's Results. True Or
False?

It
is true that the more web pages you have “Linked” to your
website the higher your website will be ranked, but only to a
certain degree.

First, let me tell you about the concept of Link Popularity.
Link Popularity was made famous by Larry Page, the co-founder of Google.com,
and he
should be acknowledged for his innovative idea of using Link
Popularity to rank all of the web pages within Google’s
results.

Link Popularity is Google’s way of asking the general
public which web page they personally feel should be ranked the
highest in Google’sresults
under that particular keyword phrase.

The following is a brief description how Link Popularity
actually works:

The general public asks the Search Engines to search for
websites that have to do with what they are looking for on the web

The Search Engines then instantly search their whole entire
database of web pages for anything and everything that has to do
with what that person asked them to search for

The Search Engines then organize all of those web page that
they found by the number of other web pages that are linked to each
of those web pages

The web page with the most links will be placed in the Number
One (#1) spot, within their Search Engine’s results

Then the web page with the next highest number of web pages
linked to their website would be listed as Number Two (#2)
…
and
so on and so forth.

Now, you might be thinking to yourself:

“Okay
Stephen, I will just create multiple web pages under my own Domain
Name and have them all link to my homepage. That is how I will get
a high "Link Popularity” score and have my website
rank at the top of the Search Engine’s results…

Well, I hate to tell you this, but it’s not that easy. The
thought above will never work because all of the web pages that are
pointing to the homepage of your website would all be listed under
the same Domain Name.

L@@K at the example below:

www.YourDomainName.com/page1.html

www.YourDomainName.com/page2.html

www.YourDomainName.com/page3.html

www.YourDomainName.com/page4.html

www.YourDomainName.com/page5.html....
etc.

Therefore, the Search Engines would NOT count all those web
pages as actual links to your website.

Now, you might be thinking:

“Okay
then, I will purchase several Domain Names and have them all lead
straight to my website so that I can have multiple links to my
website and get a higher Link Popularity score than my online
competition."

At first, this may sound like a good idea, but this will not
work either. The Domain Names that you have linked to your website
would be ONLY Domain Names, and not actual websites.

The Search Engines search for actual WEBSITESfound
under a different Domain Name and count them as actual LINKS to your
website. They do not count ONLY Domain Names, either Forwarded or
Masked, as an actual link.

And now… you might be thinking to yourself…

"Okay then, I will
just purchase several Domain Names and hook them up with a free
web page hosting service, then I will have all of them link to my
main website in order to be ranked higher than my online
competition."

Sorry, once again it is not that easy because all of the
websites that you build would be hosted by the same web page hosting
company. This would mean that if you had 23 websites and 22 of them
linked to your official website, the Search Engines would read all
22 of those websites (linked to your website) as just
"one" link to your website because all 22 of them would be
hosted by the same web page hosting company.

For example, if you had 32 links to your website
on the internet, and 10 of them were hosted by AngleFire.com,
10 others were hosted by AOL.com,
and the remaining 12 were hosted by EarthLink.com,
the Search Engines would look at all 32 of those links as only 3
links to your website, and not 32 links. Actually, the 32 links are
all hosted under 3 individual web page hosting companies, not 32
different web page hosting companies.

So now… you might be thinking…

"If
this is the case, I will call several web page hosting companies
from around the country and have each one of them host one of my
websites. This way, the Search Engines will look at all of
my websites as actual links to my main website and give me a
higher Link Popularity score than my online competition.

Once again, it is not that easy. When Search Engines give
your website a Link Popularity score to decide how high to rank your
website in their Search Engine results, they do not just look at the
QUANTITY of web pages that you have linked to your website. Instead,
they look at the QUALITY of the web pages linked to your website. In
other words, if you are trying get a higher ranking in the Search
Engines than your online competition and your online competition had
100 Links to their website, you could not simply create a higher
Link Popularity Score by creating 101 links to your website. Most
likely, the 100 Links that your competition has linked to their
website would all have different levels of value to them depending
on how many other websites those websites had linked to their
website. The 101 Links that you created for your
website would have no Links to them, therefore the Search Engines
would not place any value on those web pages that you linked to your
website.

Now finally… you might be thinking to yourself…

"Well, I am just going
to add an affiliate program to my website so that the general
public will WANT to link to my website (and get paid for it!) and
this will eventually give me a higher Link Popularity score then
my online competition has in just a short time."

Again, this is not so easy because the Search Engines do not
count an “Affiliate” or “Associate” link as an
actual link to your website.

The identification coding that comes after your Domain Name,
that is your client’s affiliate tracking code that you assign to
your online affiliates, tells the Search Engines that the general
public linked to your website in order to make a profit, and not
necessarily because they found your website to be a valuable source
of information. Therefore, the Search Engines do not count an
“Affiliate” or an “Associate” link as an actual link to your
website.

There are two ways to have a higher Link Popularity Score
than your online competition. The first way is to create more value
to your website than your online competition has to their website;
and the second way is to personally contact a bunch of other
websites and ask them if they would be willing to link to your
website. For this reason, Link Popularity is so important to your
website when it comes to being ranked high in the Search Engine’s
results, especially considering it is out of your control.

The general public’s job is to grade how valuable your
website actually is and how high your website should be ranked in
the Search Engine’s results by deciding for themselves if they
have the desire to link to your website.

At the Webpage
Publicity Agency we personally help our clients get their
website ranked at the top of the Search Engines results. We not only
create something of value on their website that will make the
general public want to link to their website - verses their
competition’s website, but we also use a program that is called Arelis.

Arelis
is designed to search the internet for you and automatically find
other websites that would like to link to your website for free.
This will help you immediately start to have a higher Link
Popularity score than your online competitors.

Arelis
will also find all of the web pages that are linked to your online
competition’s website and send a personalized email to each one of
them stating that you found their website linked to www.YourCompetitionsWebsite.com
and you would like to find out if they would find your site
interesting to link to also.

We have seen client’s websites that had great Titles,
Descriptions, and good Keyword Phrases in their General Text, but
had no other web pages Linked to their website. This prevented them
from ranking higher in the Search Engine’s results. Once we
created a valuable source of information on their website, then ran
their website through Arelis,
within a few short days they had more links to their website than
their online competitors. We made their website rank well above
their online competition’s website in the Search Engine’s
results by using this simple strategy.

If you would like to find out more about Arelis
and how it can help you make your website rank at the top of the
Search Engine’s results then just go to:

In Lesson
#5 we will discuss what the difference between a Low, Medium,
and High quality link is and how to out rank your online competition
in the Search Engines by getting more High Quality links to your
website

Is
It Really Necessary To "Submit" My
Website To All Of The Thousands Of Search Engines On The Internet?

How
many times have you seen an online marketing company advertise that
they can submit your website to thousands of Search Engines for you
and bring thousands of customers to your online business?

It always surprises me how many people actually believe a
website's ranking is based on the number of “SUBMITS” to
the Search Engines. Because of this misconception, so many people
are purchasing the Search Engine submission software programs
thinking that the more Search Engines they submit their website to,
the higher their website will be ranked resulting in more customers.
This HAS never and WILL never be the way Search Engines actually
work. Software companies that advertise their software can
automatically do all of the submission work for you (“While you
sit back and watch the orders come rolling in”) are not telling
you everything that you need to know.

It is true that Search Engine submission programs will
automatically submit your website to hundreds, even thousands, of
different Search Engines; but just because you are being LISTED with
thousands of Search Engines does not mean that you are going to be
RANKED near the top of any of them. You also have to ask yourself:

www.Yahoo.com, as Yahoo is a Directory that charges you on an annual basis to
be listed with them.

www.Altavista.com,as Altavista requires you to type-in a hidden code that appears on
your screen (that a software program can not read) in order to
have your website listed with them.

www.Google.com, as Google.com penalizes web pages that are submitted directly to them through an
automated software submission program.

If the main Search Engines do not allow web page submission
software programs to work in conjunction with them, then what Search
Engines would the web page submission program be listing your
website under? Obviously, not the most important ones!

My point is, you never want to buy an automated web page
submission program and expect it to automatically make your website
rank at the top of the most popular Search Engines, as that will
NEVER happen.

Your website’s ranking depends on how well you optimized
your website by the keywords you used within your web page’s
Title, Description, and General Text, along with how many QUALITY
web pages are linked to your website on the internet.

The only way that a Search Engine submission program can
benefit your online business would be if you had already optimized
your website correctly and then, resubmitting it to the Search
Engines. Lastly, careful monitoring of your site’s ranking is
essential to keeping it up at the top of the Search Engine’s
rankings.

The benefit YOU will get from using Web
Position Gold, is
it can automatically resubmit your websites to hundreds of Search
Engines for you, once you have optimized your site. Web
Position Goldalso
allows you to constantly monitor your website to make sure that your
website STAYS ranked at the top of the Search Engine’s results
where it belongs.

Web Position Gold
will also automatically tell you when your website has been
outranked by your online competition and what you need to do to your
website in order to have it ranked back up at the top of the Search
Engine's results.

In addition, Web
Position Gold will resubmit your website to all of the Search
Engines automatically once you have re-optimized your website. This
way, you never have to worry about resubmitting your website to all
of the Search Engines.

We are confident that you too can achieve high results with
your website by re-optimizing your website with the same Search
Engine Optimization tools and software that we use at the Webpage
Publicity Agency, like Web
Position Gold and many others.

To find out more about Web
Position Gold and how it can help your website rank at the top
of the Search Engine’s results while carefully monitoring your
websites ranking, go to: