A new version of Mozilla's popular Firefox Web browser is ready for download with improved security and memory use as the tiny company takes a stab at Microsoft's dominant Internet Explorer. The program's creators told Reuters on Thursday that the privately-held company's trial version of Firefox 3 browser is ready for the masses to use after months of development.

They are creating the buzz for making the release a success while they are fixing the last bugs, I suppose. "

There's also this little thing they do where they try to get all the localized versions built and tested, and all the various platforms built and tested before they do the official launch... or at least, that's my impression.

Edit: nevermind - i see they've already built all the localized versions