It is unfair that GE wins in this Ad. They used Jeff Goldblum!

Of all the ways GE intended to get you interested in Smart Lightbulbs ( Yes even our bulbs are now smart) did any of you anticipate them using a shirtless Jeff Goldblum? I mean the unmitigated gall to parade him shirtless in a quest to gain your favor and buying power. Well it worked. Check this video out!