Holy Toledo Brand Identity & Apparel

The Swamp Shop in Hensville is home to the Holy Toledo Brand, a civic pride clothing and merchandise line launched in 2015 that has truly become a fabric of the community. My team and I had the opportunity to build the Holy Toledo Brand identity, as well as create the Toledo inspired t-shirt and merchandise designs. We had a lot of fun brainstorming for the first few runs, and we're still at it today as sales have surpassed expectations.