Archives for bruce henderson

An auto executive once told me a funny story that I often use to illustrate one of the biggest challenges when implementing strategic initiatives—integration. The firm had introduced a modest set of colors that year for a new vehicle launch. Shortly into the model year, executives noticed that green vehicles were not selling. For some […]

Marketplace competitors are like a bucket full of marbles. Each marble represents a firm and the contact boundaries between the marbles are areas of intense competition. Like marbles shifting in the bucket, as firms move in the marketplace they end up competing with different firms and their movement causes competitive shifts for the others. Boston […]

This year I have been reflecting on the legacy of Bruce Henderson. A Vanderbilt alumni and Owen School professor, Bruce was a pioneer in the business world, founding the Boston Consulting Group and participating in the creation of the management consulting industry. To celebrate the hundredth anniversary of his birth, BCG launched an Institute in […]