In mid-March, Heuver Tyrewholesale appointed Bert Vreys as its new account manager for Belgium and Luxembourg. During the course of 2015, Heuver decided that its agricultural sector, which is where the company’s roots lie, required greater focus. Heuver therefore reorganised its agricultural department and promoted Pieter Dubois from within the company.

Bertus Heuver, director Heuver Tyrewholesale: “A company is only as strong as the people it employs, and it is essential for these people to have the required level of commitment…Because when Pieter Dubois became Agricultural Product manager last year, he also remained responsible for his customers in Belgium and Luxembourg – that is why we are so pleased to appoint Bert Vreys as account manager for these two countries. This will allow Pieter to fully focus on his task as Product manager…”

Bert Vreys (41) started his tyre career at Michelin in 2009. Vreys: “I am extremely pleased with this new step in my career. In my past jobs at companies like Michelin, I developed a lot of product knowledge about truck, agricultural and earth-moving tyres. I can now use this knowledge at Heuver, once I gradually start taking over the customer portfolio previously managed by Pieter Dubois. One of my first objectives is to pay a visit to all customers as soon as possible. I think personal contact is one of the ways to create extra opportunities in this sector.”