Tapjoy hits a milestone of 600 million mobile consumers

Posted Monday, July 24, 2017 by
RICHARD HARRIS, Executive EditorTapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% increase in unique video views between June 2016 and June 2017, and a 117% lift in quarterly revenue versus Q2 of last year.

“Our ad platform experienced tremendous growth during the past two quarters thanks to several important advances in our technology, a continued supply of engaging ad content from industry-leading advertisers, and of course, our partnership with some of the biggest names in app publishing,” said Shannon Jessup, chief revenue officer of Tapjoy. “We are honored to work with many of the most popular titles in the app stores today to bring our fun and highly-engaging rewarded ads to millions of additional consumers.”