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Netflix famously keeps its viewing numbers under lock and key, but there is one company that believes it has broken through the lock.
SymphonyAM has an app that listens to sounds from users' televisions and takes that data to extrapolate viewership. As of March, the company boasts about 20,000 users.
It's important to point out that Netflix has called the data " remarkably inaccurate," though it hasn't furnished its own set of numbers yet.read more

Last month, NBC kicked off a firestorm when its head of research claimed a startup called SymphonyAM had uncovered the secret of how many people were actually watching Netflix. And that the numbers weren’t good.
Netflix fired back, ...

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Netflix is producing tons of original shows and movies — to the tune of 600 hours in 2016 alone.
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Netflix is notoriously secretive about its data, especially when it comes to how many people are watching its shows.
Earlier this year, NBC kicked off a firestorm when its head of research claimed a startup called SymphonyAM had unc...