Heather Lloyd-Martin is the president of SuccessWorks (www.successwks.com), an online content and consultation firm. She is also the leading expert in search engine optimization writing, and co-moderates the critically acclaimed Rank Write Roundtable (www.rankwrite.com).

A popular workshop leader, Heather instructs national and international audiences on successful Web writing and content development techniques. Her online writing and marketing columns have appeared in print and online publications such as ClickZ, WorkZ and Entrepreneur's Business Start-Ups.