Shale Sheet Fracking

2011

This is an example of the brand package I created for a series of videos on Vindy.com explaining the process of "Hydraulic Fracturing". It was created in After Effects, Photoshop, and Illustrator, with greenscreen compositing completed in Final Cut Pro.

The intro itself illustrates the drilling process, showing the various layers that must be drilled through to reach the shale strata. The interviews all took place on a green screen set, allowing the background to be added during post-production.