Why This Lipstick Looks Good On Everyone

When we think of shades anyone can pull off, it's easy to play it safe with neutrals and classic reds. Black proves that bold hues, too, can—and do—work for everybody. Testament to the wearability of Tom Ford Lip Color Matte in Black Dahlia: All six models liked the hue so much that they bought their own tube online while still on duty at the ELLE shoot. The reason it looks good on everyone? It's a "balanced shade," Black says, with a slightly cool undertone as well as a hint of warmth. "I like to think of the face as a gallery and this lip as the artwork," she says. "You make this one really strong statement and keep the rest of the face very clean." For a smooth application, Black removes flakes with Scotch tape and moisturizes with Clarins Instant Light Lip Comfort Oil, which she wipes off completely so the color doesn't sheer out. Then she swipes on the ultrapigmented lipstick—without a liner as a base—straight from the tube: "One sweep and your lip won't show through."

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