News

48 West Agency CEO, Leigh Dow, joins Fjorgecast’s Tim Barsness to discuss how everything we do is about unlocking possibilities for ambitious brands and how we have a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies….

48 West Agency (48 West), an award-winning, full-service marketing agency based in the Warehouse District of Phoenix, Ariz., today announced that it has been named Pelican Products, Inc. (Pelican) PR agency of record (AOR) for the Pelican Commercial, Military, and Consumer business units. Based in…

48 West is honored to announce its selection as finalists for eight 2017 AMA Spectrum Awards and its receipt of four awards for content marketing and advertising. The event was held at OdySea Aquarium in the Talking Stick Cultural and Entertainment District in Scottsdale, Arizona…

CallMiner asked us “What’s the most under-utilized way to capture the voice of the customer (and what can businesses do to better leverage it)?” Our Director of Marketing Strategy and Analytics, Kathleen Thompson, shared how companies should consider leveraging an Account Based Marketing (ABM) approach when thinking…

The Future Of Everything asked us “What’s The Future of Journalism?”, noting journalism and media has changed dramatically in the last two decades. Leigh Dow and other thought leaders shared their opinions on where journalism is heading. Ask The Thought Leaders: What’s The Future of…

Girls in Tech knows entrepreneurship is difficult, and many women balance building a business with motherhood. What does it take to be a mom and an entrepreneur? We have a few in our office, read what our CEO mompreneurs had to say. Read the full story.

The Girl Scout Cookie Program started in 1917, just a few years before my grandmother was born. This year is the 100th year of Girl Scout cookie sales, and having spent five years as a Girl Scout and one year as a Brownie Troop leader,…

We shared our thoughts with ChooseWhat.com on “What Businesses Need to Know About Using Reddit” ads. Reddit claims to be the “front page of the Internet,” and the site has an estimated 11-19 million unique visitors each month. We’ve found Reddit advertising to be a great…

Recently, we had the pleasure of participating in the Flarrio roundtable on the “Potential of AI for Sales“. One of the most important things we’ve found in working with AI for sales is that AI has tremendous potential for B2B sales. Now is the time…

Purdue University faculty member, Debra Davenport Ph.D., is a member of the online faculty of Purdue’s online Master of Science in Communication degree program. Recently, she interviewed our CEO, Leigh Dow, to discuss what integrated marketing communication is and how to get it right. Read…

We are proud to announce PRSA Phoenix has awarded 48 West Agency with a 2016 Copper Anvil Award of Merit in the Special Event category for our “Hallow-Clean” event for Jacksons. PRSA Phoenix presented a total of 38 awards during its annual Copper Anvil Awards,…