Safeway raises $13.2 million for prostate cancer research

NEW YORK Prostate cancer research got an infusion Tuesday as Safeway announced that it had raised $13.2 million in a June fundraiser.

The supermarket chain has raised $42 million for prostate cancer research since 2000 through Safeway stores, as well as banners such as Vons, Carrs, Randalls and Genuardi’s. Safeway conducts the campaigns in partnership with the Prostate Cancer Foundation.

Safeway had sales of $42.3 billion last year in the 1,740 stores it operates in the United States and Canada.

P&G launches new campaign for Swiffer line

Proctor & Gamble is rolling out a new program that offers money-back guarantees and discounts on Swiffer cleaning products.

The marketing effort kicked off July 22 with ads and TV commercials using the tagline, ‘Cleans Better than a Mop and Bucket or Your Money Back.’ The ads also direct consumers to the Swiffer Web-site, where they can get a $5 discount on purchases.

The new campaign is seen as a way to boost sales of Swiffer products in a slow economy and instill consumer confidence in the household cleaning line.

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