Griffith Observatory rebranding (fictional)

Griffith Observatory is an icon of Los Angeles, a national leader in public astronomy, a beloved civic gathering place and one of southern California’s most popular attractions. Serving as a hybrid of public observatory, planetarium, and exhibition space, it provides its audience to explore the universe but also to enjoy the panorama of Los Angeles.

This fictional rebranding project focuses on the “interaction” among several aspects about and around Griffith Observatory. It dedicates to establish a refreshing and cohesive system of the cultural entity. This was a school project at ArtCenter College of Design.