Ninja Linkshttp://linkbrowser.ninja/blog
Profit From the Content You Share. Wherever You Share It.Thu, 24 May 2018 16:30:00 +0000en-UShourly1https://wordpress.org/?v=4.5.14Live May 24! AMA with Jon Chang, Digital Marketing Director at Kickstarterhttp://linkbrowser.ninja/blog/live-may-24-ama-with-jon-chang-digital-marketing-director-at-kickstarter/
http://linkbrowser.ninja/blog/live-may-24-ama-with-jon-chang-digital-marketing-director-at-kickstarter/#respondThu, 24 May 2018 16:30:00 +0000http://linkbrowser.ninja/blog/?p=6512Jon is an award-winning digital, growth, and product marketing expert, and a recognized global educator and keynote speaker. He’s currently Digital Marketing Director at Kickstarter and Adjunct Faculty of Social Media and Web Analytics at New York University.

Jon further demonstrates his passion for marketing by teaching at General Assembly, while also mentoring startups at Techstars and Chobani.

He will be live on May 24 starting at 930 AM PT for one and a half hours during which he will answer as many questions as possible.

Source: Growth Hackers

]]>http://linkbrowser.ninja/blog/live-may-24-ama-with-jon-chang-digital-marketing-director-at-kickstarter/feed/0Stop Targeting Keywords and Start Targeting Customershttp://linkbrowser.ninja/blog/stop-targeting-keywords-and-start-targeting-customers/
http://linkbrowser.ninja/blog/stop-targeting-keywords-and-start-targeting-customers/#respondWed, 23 May 2018 17:09:58 +0000http://linkbrowser.ninja/blog/stop-targeting-keywords-and-start-targeting-customers/For years we’ve all been taught that the first step to creating content that ranks is to target keywords.

For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density.

This is no longer true.

In fact, Google views too high of a density as keyword stuffing, which they will punish.

Keyword research is still important, but the way we should be implementing it has changed.

This means the exact wording used in search boxes is becoming less important in which results rank well.

To get your content in front of your desired market, you need to focus on intent, interest, and engagement of customers.

You will need to account for the growing use of Mobile and Voice apps and ensure your content is optimized for them.

Then you need to engage your audience is make sure you understand what their intent is.

Make sure you understand what people are really looking for when they use certain keywords.

This means combining their searcher intent with where they are in the conversion funnel and using your content to target them properly.

You can use tools such as Behavior Flow, Site Search or Heat Maps to better understand the interest and intent of your current audience.

Then you can focus on building out in-depth topic clusters and content packages to target different customers.

Create ultimate guides and resource centers for customers early on in the conversion funnel.

Build out leadpages and conversion posts for customers near the bottom of the funnel.

Finally, continue to use keywords, but use them the right way. Don’t keyword stuff your posts. Looking for short phrases and referencing them multiple times is no longer enough.

However, you can use keywords to help you understand searcher intent and to build context into your articles and guides.

What tool are you using to cluster your content around customer intent and interest?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

Source: Kissmetrics

]]>http://linkbrowser.ninja/blog/stop-targeting-keywords-and-start-targeting-customers/feed/0How to Create Your Own Marketing Automation Stack for Less than $300/monthhttp://linkbrowser.ninja/blog/how-to-create-your-own-marketing-automation-stack-for-less-than-300month/
http://linkbrowser.ninja/blog/how-to-create-your-own-marketing-automation-stack-for-less-than-300month/#respondWed, 23 May 2018 16:31:23 +0000http://linkbrowser.ninja/blog/how-to-create-your-own-marketing-automation-stack-for-less-than-300month/If you want marketing automation for your business, there are two main approaches:

1. A “full-stack” all-in-one system

2. A “custom-stack” of point solutions

Examples of full-stack solutions include systems such as Hubspot and Marketo. They give you a large suite of features to execute a marketing automation approach.

A custom-stack approach is one where you pick-and-choose different point solutions to achieve the specific functions and features you need to meet your goals or support your marketing strategies.

Which is right for you? That depends on the stage of your company, your sales and marketing goals, your budget, and your technical know-how.

In this article, we’ll analyze both approaches—including the price comparisons of each.
Source: Growth Hackers

With over 18 years of experience, including SVP roles at global mobile game publishers Kabam and Glu Mobile, DeLaet shares best-kept secrets on effective ways to scale and grow mobile apps.
Source: Growth Hackers

]]>http://linkbrowser.ninja/blog/qa-how-to-guarantee-successful-mobile-app-ua-and-product-launch-campaigns/feed/0Devastating SEO fails from the front lineshttp://linkbrowser.ninja/blog/devastating-seo-fails-from-the-front-lines/
http://linkbrowser.ninja/blog/devastating-seo-fails-from-the-front-lines/#respondWed, 23 May 2018 10:55:00 +0000http://linkbrowser.ninja/blog/devastating-seo-fails-from-the-front-lines/Jenny Halasz: “I was expecting 100% of their pages to be dropped from the Google index.”

Murphy’s law applies to SEO too: things will go wrong.

We’ve asked industry leading SEO specialists for the juiciest SEO fails they witnessed (one person wanted to remain anonymous – that fail is especially painful), and here’s what they reported:

Location redirection gone wrong (Barry Adams)

Canonicals in body instead of header (Patrick Stox)

Agency site launched without consulting SEO expert (Gerry White)

Let’s redirect all URLs to the homepage (Omi Sido)

Canonicalization to development environment (Jenny Halasz)

Throwing the baby out with the bathwater using robots.txt (Anonymous)

Blocking crawlers from accessing old domains using robots.txt (Patrick Stox)

We built our business in reverse. We started as a blog that shared content marketing strategies and case studies, and we’ve since grown our site to over 200k readers over the past 2.5 years. When we started Grow and Convert, we had no clue what the “business” would be. We had 4 failed attempts at building products for content marketers and through those failures ended up with the agency we have today. Since launching our agency a year ago in June 2016, we’ve grown it to over $500k ARR and our business has grown solely from our content marketing efforts. In addition, to also serve our readers for whom the agency doesn’t make sense, we’ve created an in depth content marketing training course.

Grow and Convert also spun off the SaaS app Wordable, which we also grew off the back of our content. We ended up selling it in November of 2016.

I will be live on May 22 starting at 930 AM PT for one and a half hours during which I’ll answer as many questions as possible.

Source: Growth Hackers

]]>http://linkbrowser.ninja/blog/live-may-22-ama-with-benji-hyam-co-founder-at-grow-and-convert-wordable-io-acquired/feed/0[Pinterest] 9 best initiatives for growing million visitor SEO landing pages | The definitive guide to SEO at scalehttp://linkbrowser.ninja/blog/pinterest-9-best-initiatives-for-growing-million-visitor-seo-landing-pages-the-definitive-guide-to-seo-at-scale/
http://linkbrowser.ninja/blog/pinterest-9-best-initiatives-for-growing-million-visitor-seo-landing-pages-the-definitive-guide-to-seo-at-scale/#respondTue, 22 May 2018 15:38:00 +0000http://linkbrowser.ninja/blog/pinterest-9-best-initiatives-for-growing-million-visitor-seo-landing-pages-the-definitive-guide-to-seo-at-scale/SEO landing pages are a huge opportunity that almost every major web company invests in. These pages receive millions of hits per day and are a large part of these companies’ growth. In this post, I’ll explain the top opportunities to get there from just having a basic set of landing pages. This guide is more of a 10-100 guide, whereas my previous post on SEO was more of a 1-10 guide.

Source: Growth Hackers

]]>http://linkbrowser.ninja/blog/pinterest-9-best-initiatives-for-growing-million-visitor-seo-landing-pages-the-definitive-guide-to-seo-at-scale/feed/0Growth Office Hours with Anu Hariharan and Gustaf Alstromerhttp://linkbrowser.ninja/blog/growth-office-hours-with-anu-hariharan-and-gustaf-alstromer/
http://linkbrowser.ninja/blog/growth-office-hours-with-anu-hariharan-and-gustaf-alstromer/#respondMon, 21 May 2018 21:18:00 +0000http://linkbrowser.ninja/blog/growth-office-hours-with-anu-hariharan-and-gustaf-alstromer/
Source: Growth Hackers
]]>http://linkbrowser.ninja/blog/growth-office-hours-with-anu-hariharan-and-gustaf-alstromer/feed/0Are we, as marketers, measuring the wrong things?http://linkbrowser.ninja/blog/are-we-as-marketers-measuring-the-wrong-things/
http://linkbrowser.ninja/blog/are-we-as-marketers-measuring-the-wrong-things/#respondMon, 21 May 2018 18:59:04 +0000http://linkbrowser.ninja/blog/are-we-as-marketers-measuring-the-wrong-things/While we all use a myriad of tools to both execute on and track performance, we all have one thing in common–Google Analytics.

GA is our way of validating the data we see in all of our other tools, am I right?

With this in mind, I put together a report recently (based on the mounds of user data we had) that tracked the 10 most-tracked Google Analytics metrics.

The results weren’t surprising–marketers are focused on the top of the funnel. It’s sexier.

But what are we missing? Thoughts?
Source: Growth Hackers

]]>http://linkbrowser.ninja/blog/are-we-as-marketers-measuring-the-wrong-things/feed/0SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.http://linkbrowser.ninja/blog/seo-isnt-the-only-way-to-drive-traffic-here-are-6-alternative-strategies/
http://linkbrowser.ninja/blog/seo-isnt-the-only-way-to-drive-traffic-here-are-6-alternative-strategies/#respondMon, 21 May 2018 17:26:17 +0000http://linkbrowser.ninja/blog/seo-isnt-the-only-way-to-drive-traffic-here-are-6-alternative-strategies/As marketers, we invest a lot of our time and energy into SEO.

YouTube features the link right within the middle of the video. HubSpot timed it perfectly so that it appears when the viewer has a thorough enough understanding of inbound marketing to start feeling enticed.