With soaring house prices, fewer job opportunities and the rising cost of education, millennials have it tough and the only solution offered is to ease up on smashed avo on toast. Virgin Mobile took a stand for young Aussies, levelling the playing field through the power of mobile by ‘avo-cating’ for a fairer go for our millennials.

As part of the campaign produced by Emotive, Virgin Mobile partnered with The Betoota Advocate. Known for their satirical style, The Betoota Advocate’s Clancy Overell and Errol Parker feature in a series of content films that introduce the Avo-cate movement, rallying Australians to get involved. As part of a native content series, the duo will also investigate the real woes faced by young Australians and why they deserve a fair go.

The campaign ran across cinema, digital, radio, in-store, PR, activation and social media.