Adopting a mobile strategy is an advice that has been highlighted for at least five years now and if you still haven’t realized the importance why this is so, let us provide you with another bunch of benefits to nudge you further into the truth.

There is a good chance that one of the reasons listed below may finally have your chord stroked, which hopefully would make all your weariness about going mobile vanish.

1. Numbers don’t lie

Based from a report of Mobile Marketing Association Asia, out of the seven billion people on earth, mobile phone users out-number those who own toothbrushes. 5.1 billion owns mobile phones and 4.2 billion own toothbrushes.

If that isn’t compelling enough, consider this, 91 percent of those people owning a smart phone, always keeps their device within arm’s length.

Another glaring up vote on the significance of mobile is the likelihood that in 2014, mobile phone browsing is expected to overtake web browsing done though desktop computers.

2. Native apps dominate web-based consumption

Consumers are spending more time on smartphone apps that they do browsing the web. Don’t believe us? Look up how an average American spends his day tinkering with his smart phone.

Reports say that it’s 94 minutes with apps and 72 minutes with using the browser.

3. Being social is being mobile

Facebook released some numbers on how their users interact with their platform as guidance for their clients (advertisers).

They’ve mentioned that 60% of their targeted traffic is from mobile devices rather than desktop browsers. When it comes to Twitter, we all know how widely popular their mobile applications are.

4. Mobile marketing has settled down

Before, there were all sorts of concern about how ROI can be made through mobile marketing. There were more questions to it than there were answers.

Nowadays though, countless blog posts, websites, and forums are covering everything a content marketer needs to know about mobile marketing. Powerful tools are now at a marketer’s disposal, too.

5. Businesses get instant rewards besides sales

Other than gaining profit from a sale, a company can get something out of a customer even without the sale.

Through mobile marketing, specifically using apps, a business can get tremendous amount of personal data from customers.

That information in turn makes yours and other affiliates’ businesses ready to market to those customers next time.

6. Excellent feedback collection

The difference between successful brands and struggling ones is that the former treats customers as Kings.

We know its old adage, but in a world where borders account for nothing, more and more companies neglect the lesson on that statement.

On the other hand, the best brands, listens and sincerely asks what their customers expect from them. Mobile marketing is a two-way channel that is open for customers’ feedback 24/7.

7. Smartphones are taking over

71% of consumers who owns smartphones do research on their phone once they see something interesting. Imagine if your website is not optimized for mobile browsing.

Have you even checked if the buy button on your website is visible if it were viewed on a mobile phone? That’s one example of important questions marketers and business owners have to ask themselves.

8. Local is mobile

Local businesses thrive in sites like Facebook, Foursquare, Twitter and Google+. All these services receive most of their traffic through mobile phones because of their great apps.

9. Coupons works better on mobile

Consumers have no time to print out coupons anymore.

If you were still relying for customers to enter your place of business that way, you’d be missing a lot.

Stores and businesses are now leveraging themselves with the use of mobile technology such as QR codes and applications for customers to use coupons without ever having to print.

10. The promise of mobile payment

Although it really hasn’t taken off yet. Experts have seen the rise of contactless payments with smartphones with the young and affluent market.

Wouldn’t it be great if your brand is part of that device that people would also for payment in the future?

Find more information at Arcapps .com which provides quality Mobile app development using advanced technologies.

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20 Comments

we dont have life if we dont have a smart phone. We can even blog from phone, but when it comes to blogger.com! then we must buy an iPad instead of a smart phone. I know there are some blogger apps but they aren’t awesome..Sara Kuj recently posted..Text in Stitches – Photoshop Text Tutorial

Mobile are very much in use nowadays; it is very handy and many people are now browsing the internet with this electronic gadget. As an article marketer, online writer or blogger, this thing must be consideredjun@online writing recently posted..Materials in Soils that are Beneficial to Plants

Mobile marketing is popular and widely used today. Many people preferred browsing products and services through their phones. It is more convenient and easy to do. Mobile content marketing is a brilliant idea.Jasmine recently posted..A Weekend in Hong Kong

Did you see or hear Google’s earning report on the mobile side of things? It seems as if for sure they have kind of blown the door of with earnings, and sadly enough I feel as if facebook is left in the dust.

But the time is coming where mobile is going to if, its not already where it’s all at!

Very informative post . It’s a great article about mobile marketing. Mobile are very much in use nowadays and also Mobile marketing is popular and widely used everywhere. Smartphones really help peoples in multi ways you can easily open blogger and other application at any place.

Excellent article written! Now a day people more like to use mobile for the pupas of blog facebook email etc as compare to laptop. So mobile phones can fulfill the people expectations. Thanks for sharing.

Great article written! Use of mobile phone increasing day by day, people more like to use mobile for more purpose. Now a day people more like to use mobile for the purpose of blog facebook email etc as compare to laptop.

It’s a great article about mobile marketing.Mobile content marketing is a brilliant idea. Thanks for sharing great information, very helpful.Taran recently posted..Blackberry Z10 off to a solid start in UK

Hey Michael !
Very true post. Well this is the fact that almost all the works of world is shifting on the mobile phones. All the reasons are valid from every aspect. Everybody knows that something which has boom at one time, will have to face depression. But here i do not think so “mobile life style” will have to face depression because it is now our need, just like food.
well nice pieces of advice.
Thanks.
MattMatt recently posted..Quicksilver the Supremely Generous slot site

Study says that most of the people in the world are using mobile devices to surf all the details on the web, because nobody can carry the huge devices always. So all prefer to use Mobiles instead of PC.Alex Thompson recently posted..Top 10 Web Design Blogs