The Happy Pineapple Way

What’s in a name?

Pineapples have a historic association with welcome and hospitality.

Sailors returning from voyages to far-flung corners of the globe would place a pineapple on their garden gate. The pineapple would let passers by know that visitors were welcome to pop in and say hello.

At Happy Pineapple we want to welcome you into our way to write and publish books. Please come in, have a good look around and make yourself at home.

The Happy Pineapple Difference

Our planet

Happy Pineapple books only use recycled materials and vegetable-based inks. Printing is by Premier Print Group.

Happy Pineapple does all it can to avoid using plastic. Any plastic waste that is created goes into eco bricks.

Our books are posted to customers in recycled envelopes made by Lil Packaging.

This website is hosted by Green WebHost – an environmentally guided hosting and server business.

Online payments are processed for Happy Pineapple by Stripe, a carbon-neutral company since 2017.

Our society

Happy Pineapple books are sold directly or through local bookshops.

We bank with the Co-operative Bank.

All Happy Pineapple books are printed in the UK.

We sell our books for round numbers (£8.00) rather than charging a ‘charm price’ (£7.99). Charm prices are a bit manipulative and we don’t want anyone to ‘think’ our books are cheaper than they really are.

We pay our taxes and believe in a level playing field for all businesses.

Our message

Happy Pineapple books are written and illustrated to emphasise the fun, positive, society-changing message they contain.

Charity

10% of Happy Pineapple’s pre-tax profit is donated to charity. Giving is living.

The charity supported through sales of The Sluggard and the Ants is Eco Brix in Uganda.

All of this is because Happy Pineapple believes that people and planet are important. We enjoy taking our responsibility as stewards of God’s creation seriously: “Let us make human beings in our image…so they can be responsible for the fish in the sea, the birds in the air, the cattle, and, yes, Earth itself” (Genesis 1:26, The Message Bible).