A series of inspiring talks by thinkers from the technology, film, education and art worlds, exploring how technologies like augmented reality, 3D printing, and pervasive gaming are changing our understanding of the world.

Time's UpTime's Up is an internationally renowned media lab run by artists. It was founded in 1996 and is based in Linz, Austria. Time's Up's interactive installations investigate the ways in which people interact with their physical surroundings, discovering, learning and communicating as they do. Their work has been shown internationally at festivals around the world including at Ars Electronica, Microwave Festival in Hong Kong, and Adelaide Festival.

Talk SynopsisTime's Up will give a talk on the theme of 'playing for good', exploring the role of playfulness and game-play within their practice. Anthropologists, psychologists and interior designers remind us that our lived-in worlds tell more about ourselves than we often care to realise, with these subconscious constructions abutting onto our chosen design, subverting and amplifying it. Building stories told through the remnants of characters, the detritus of those who just slipped out, is the goal that Time's Up are setting themselves. Drawing on their new work, Stored in a Bank Vault, showing during Brighton Digital Festival, they report from the front line.

"Improving Reality" is part of the PARN project (Physical and Alternate Reality Narratives) which designs, develops, creates, exhibits and analyses contemporary forms for storytelling in a pan-European context. PARN as well as "Improving Reality" is made possible with the support of the Culture Programme (2007-2013) of the European Union.