Author: Amber-Louise Sleight

This year could be the end of an era, but also the start of something new for the fashion industry. For many years, the world of modelling has been criticised for the lack of diversity. Not only everyday people but celebrities and industry professionals themselves desire to see something other than the “typical” model. The … Continue reading Fashion industry quenches thirst for diversity

These hacks are all things I have tried and find have worked for me. That doesn't mean they will work for everyone. I'm just your average makeup lover, I am not a professional makeup artist. Mascara Hacks *You know when you get a new eyeshadow palette or quad from the drugstore and it comes with those … Continue reading My Top Beauty Hacks

Being a university student, during the semester a huge chunk of your time is taken up by classes and assignments. Being so focussed on these tasks means I had to put my love of fashion and beauty on the backburner... Though the 2016 Sunshine Coast Fashion Festival definitely reignited my passion for fashion. It was beyond … Continue reading Sunshine Coast fashion festival 2016

It is Monday October 17 which means this Friday is the model fittings for the 9th annual Sunshine Coast Fashion Festival on Saturday! I thought it would be the perfect time to look back on the 8th anniversary last year and my amazing experience as a back of house dresser. I was assigned three beautiful models for the … Continue reading Sunshine Coast Fashion Festival 2015 Revisit…

Okay, let's get straight to the point... Makeup can be really expensive, especially if you wear it on a daily basis. So, as requested, here are my hacks to save money on makeup by getting the most out of your products... 1- Make sure lids are always done up tight. Even if you are still using a … Continue reading 12 hacks for saving money on makeup!

Marketing through social media influencers 3/3 – Health & Fitness Do you like eating healthy foods? Do you like being active whether it's playing sport, taking the dog for a walk or lifting weights at the gym? If yes, then you have probably noticed the health and fitness industry’s prominence in everyday life. From TV ads … Continue reading Does social media count as cardio?

Marketing through social media influencers 2/3 - Beauty Are the words contour, strobing, cut-crease, on fleek, and falsies part of your vocabulary? Does your idea of baking involve a beauty blender and translucent powder? If yes, it’s fair to assume you actively watch makeup tutorials on YouTube. Therefore, you have been exposed to one of the … Continue reading Is social media really on fleek?

Hey Guys! This is a blog I wrote as an assessment piece a few months ago for my online journalism class and I thought I'd share it with you all here. Once again racial issues in the fashion industry have sparked media attention. The Misha Collection Show finale at Mercedes Benz Fashion Week has caused … Continue reading The Fashion Industry is lacking diversity

Incorporating social media influencers as a promotional strategy 1/3 – Fashion Social media has made it possible for a single person to connect with millions of people on a daily basis. To share their thoughts, feelings and actions on a visual platform. The more you follow these people the more you trust in their opinions … Continue reading Is social media the new black?