The most effective way of finding out if you are serving your customers in the best way possible is simply to ask them. Most customers are eager to tell you about an experience they have had with your company, product or service. They’ll more than likely want to buy from you again if they feel they’ve had a part in making your company successful. By reaching out to them after the sale, it also gives you an additional opportunity to connect with them.

Asking customers to rate their experience provides an incomparable way to build your brand.