The company's dermatologist Dr Jennifer Crawley said: "Eczema can be an incredibly upsetting condition for parents and children. It’s a condition that comes and goes, with good days and bad days, making it all the more frustrating, particularly in little ones.

"Kelisha’s eczema was clearly impacting her quality of life and it’s wonderful to see such an improvement following regular use of Childs Farm.

"With conditions like eczema, regularly moisturising is crucial. The condition dries out the skin, causing it to crack and become painful; a gentle moisturiser soothes and hydrates the irritated skin and allows it to heal.

"In severe cases like Kelisha’s, moisturiser should be applied numerous times throughout the day and it's fantastic to see this approach has worked for the family. I hope Joanne is able to continue to manage her daughter’s condition with regular use of the baby moisturiser."