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On-Page Optimisation (SEO)

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2014 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2014.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

A checklist outlining the key areas to consider when reviewing on-page SEO.

A list of common mistakes to look out for with regard to on-page SEO.

A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

Always start with keyword selection, research and testing

Title Tag

Keyword Targeted Fresh Content

Refresh Page Content on Regular Basis

Social Plugins and Social Sharing options

Rich Snippets and Structured Data

Meta Description Tag

ALT tags

H1 and other Heading Tags

SEO Friendly URL Structure

Internal linking Strategy

Keyword Density

Site Maps, both XML and User Facing

RSS Feed

Usability and accessibility

Keyword in Bold and Italic

Canonicalization

Robot.txt File

Google and Bing Webmaster Tool Validation

Google Analytics Code Implementation

Custom 404 Error Page

301 Permanent Re-direction

www.Re-direction

Track Target Keywords

Expect results in 3-6 months

Avoid common on-page SEO mistakes such as:

Duplicate content

URL variants of the same pages

Off-site images and content on-site

Duplicate title tags

Avoid spammy SEO tactics such as:

Hidden text

Hidden links

Keyword repetition

Doorway pages

Mirror pages

Cloaking

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