Announcing the new site, HHS Chief Technology Officer Todd Parks said, “Itâ€™s a website designed to help you take control of your health care â€“ by putting the power of information at your fingertips. Itâ€™s the first website to collect both public and private health insurance options across the nation in a single place. Even better, our insurance options finder automatically sorts through this huge catalog of options to help you identify the ones that may be right for you. Other highlights of the site include extensive information about your rights as a consumer, how to navigate the health insurance marketplace, and how the Affordable Care Act can help you â€“ all tailored to you.”