How SIClean started their logo design journey

Company name

Sharper Image

Overview

Sharper Image has provided residential and commercial window cleaning survices in a medium market in the Southeast for over a decade. This logo will be part of a new branding campaign that will be used in support of a new company direction pushing into all manner of exterior building cleaning and maintenance (window cleaning, glass restoration, pressure washing, gutter cleaning, etc. in all forms of buildings from residential to high rise) at a larger regional level in multiple office and service locations.

Sharper Images mission statement is "To deliver our industry's highest level of customer service across our service portfolio. Our experience shows that if we serve our clients well our own success will follow. We measure our success by our ability to build long term relationships with our clients and suppliers that result in timely, cost-effective, quality service through innovation."

Tell us a bit about who you are and the people you reach

Our primary market focus is on commercial projects with projects coming from government through small to large private enterprise. Typical commercial clients are municipal and military agencies, construction firms, property managment firms, real esatate agents, etc.

Despite our focus on large commercial projects our residential demographic is 70% female over the age of 40 and makes up a substantial portion of our overall business. For this reason we require a logo that has an iconic or stayed feeling to lend credibility and a sense of well being to our client interactions while not being off putting or creating roadblocks for our residential operations.

Requirements

The logo should include a service mark and be focused on the company service name of Sharper Image. A second version of the logo should contain the words "Facility Maintenance" and "a Limited Company" added to the concept in an aesthetically pleasing manner. This is not a request for a second design, but rather a version of the logo with these words added.

Up to 3 colors may be used, and gradiants are OK. Final logo must be able to work as a one color for promotional materials such as pens, mugs, etc. A one color version will be required in final deliverables.

Color and font selection is up to the designer. We would like the final choice to reinforce the ideas of cleanliness (we thought white, silver, blue, green - up to designer though), and a strong company focused on customer service.

The overall concept is up to the designer but the goal should be the creation of a professional service focused brand designed to allow prospective customers to visualize our growth from a local market to a larger regional level. The logo should be iconic in its depiction but it may be stylized (think creative versions of fortune 500 or multi-national organizations).

Cartoon, "cute", clip art, or generic concepts will not be selected.

Logo will be used on all forms of company communications of varying size. Final file format must be vector based, EPS preferred.