Online farm orders are coming to Hoboken, Jersey City

Hudson County residents can now enjoy fresh produce with just a click of the mouse.

Farmigo, a 2009 Brooklyn-based startup, is expanding its virtual farmer's market to three Hoboken businesses starting Wednesday and an undetermined Jersey City location within the year.

The online farmer's market allows users to sign in to its website and order items a la carte before picking the groceries up at a nearby location, said Farmigo spokeswoman Laura Barganier.

Barganier compared the quality of Farmigo's produce to that of Whole Foods, but she says Farmigo costs roughly 20 percent less. Farmigo boasts that it can offer competitive prices because the middle man, or grocery store, is cut out.

Farmers "walk away with 60-70 percent of the sale, the community organizer who runs the drop-off gets 10 percent, and Farmigo gets the rest," Founder Benzi Ronen told Fortune.com. "Normally a farmer gets about 30 percent of the sale when they sell to wholesale, with about 50 percent going to the retailer."

Farmigo shoppers are grouped by neighborhood, with customers ordering online and picking up orders at a designated pick-up point each week.