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This post was originally published in Inc. With medical marijuana legal in 23 states and Washington, D.C., there are now millions of card-carrying cannabis users working at companies across the U.S. While four states and the District have legalized recreational marijuana use, pot is still illegal under federal law, and many business owners still subscribe to the plant's Reefer Madness stigma...

Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday, Rand helps marketers figure out what their goals are in writing any given headline, offering a clearer path toward success.