The Postwire Blog

There was a time when companies would spend considerable time and dollars to produce long “talking head” videos. In fact, many businesses still think of this style of video when they hear “business video.” That thinking is old school. Today, a new formula is emerging that is based on conversion

Everyday I get to engage with marketers discussing how to best create apps for use on their websites to convert more site visitors.In our case those apps leverage video.In general they are all intrigued by the opportunity but terrified at the prospect of creating (or being in) video content and

When I look at Cisco’s Flip or Kodak’s Zi-8 cameras, they immediately remind me of the introduction of the Apple computer. The Apple computer started one of the greatest revolutions in human experience – distributing the power of computing directly into the hands of individuals. Just as the personal