Category Archives: Smart Marketing

Stay On Top of Industry Updates

Every business owner wants visitors to easily find his or her website. For some, the success of the business depends on it. But, because search engines don’t divulge their ranking algorithms, there isn’t a way to pinpoint exactly what one needs to do to get a website to rank well organically. This leads to many…

Once, if you wanted to increase your organic rankings for certain keywords, you simply needed to add them to your website. Over time though, Google and other search engines created and refined algorithms of their own signatures–and continue to do so–to provide the best search results. Thus, search engine optimization was created.

Because of the constant introduction of apps in social media, trying to keep up with what’s best can be confusing for business owners. And, some of them prefer to avoid social media altogether. But, while some businesses feel that social media is a luxury when it comes to marketing efforts, the truth is that it is…

An effective SEO strategy is the difference between a business easily being found online and getting lost in the noise of thousands of other businesses trying to grab the attention of consumers. Success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links…

For small-business owners trying to compete for customers in what sometimes feels like an over-saturated market, every action could be “make-or-break” for his or her business. And, with many of them operating on such a small marketing budget, options are usually limited.