Fashion Week

L'Oréal Paris Eversleek 'Making Of'

Jennifer Lopez takes us behind the scenes on the Making of ‘Eversleek’ by L'Oréal Paris. This BTS video was used to generate global buzz and introduce Jenninfer Lopez as a new brand ambassador for the L'Oréal Paris. The video has had over 1 million views.

Maybelline New York ‘Making Of' Color Sensational

Maybelline asked MODTV to film behind the scenes on the making of the global TV campaign for Color Sensational Lipstick. The behind the scenes video was used to sell through to major retailers worldwide and introduced the TV campaign to consumers via social media.

Allure Backstage Video Series

MODTV created and developed the Allure Backstage video series in 2000 and produced it for over 13 years. The award-winning web series helped Allure Magazine transform Allure.Com into an online powerhouse, now seen by 3.1 million uniques. The series has won numerous digital awards including the 2012 W3 Silver Award for creative excellence and was an Official Webby Award Honoree for Online Film and Video.

MaxFactor Backstage with Pat McGrath

The look of Victoria Beckham for Spring 2014 is clean, modern and natural. Pat explains "It's all about pulled together skin, with a touch of color on the eyes and a nude lip". Watch our exclusive backstage beauty video with Pat McGrath at New York Fashion Week.

Allure Backstage

Our award-winning Allure Backstage series delivered an Allure experience to a global fashion and beauty audience.

We brought the brand to life, creating the Allure Backstage Web TV series, filming with Allure's editors behind the scenes at fashion month in NY, Milan and Paris. The video series helped Allure transform its website into an online powerhouse with 3.1 million monthly uniques. The CNE series is now seen on 25 digital platforms including YouTube, Yahoo and Daily Motion.

In 2012 the Allure Backstage series received several awards including a W3 Silver Award and Honorary Webby Award for Best Online Film and Video.

L'Oréal Paris

MODTV worked with L'Oréal Paris on the global relaunch of the beauty brand producing behind the scenes videos with their brand ambassadors including Jennifer Lopez, Rachel Weisz, Laetitia Casta, Gerard Butler, Evangeline Lily and Julianna Margulies.

L'Oréal Paris showcased the videos on their international websites and YouTube Channels receiving millions of views. The Making of Jennifer Lopez Eversleek is one of L'Oréal Paris most watched videos to date, receiving over 1 million views.

MaxFactor

MODTV collaborated with MaxFactor and CoverGirl producing exlusive backstage videos with Pat McGrath, Global Creative Makeup Director. Pat McGrath is considered the most influential makeup artist in the world and each season creates the look at 27 of the world's most important designer fashion shows.

Maybelline New York

MODTV worked with Maybelline New York creating a digital video series that captured the making of their print and TV advertising campaigns featuring all their top models.

The making of videos were used to sell through to major retailers, used internally to inform, educate and motivate their global sales and brand people around the world - and to introduce the campaigns to consumers on Maybelline.com and their international YouTube Channels.

The videos also created a great buzz about the Maybelline campaigns on MODTV's YouTube Channel, at iTunes on our Podcast, reaching their targeted young consumer and received over 2 million views.