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Branding

The journey from how your brand is currently perceived and its ultimate attainment of potential is what we call the Brand Realisation Journey. It doesn’t matter if the brand is new or has been around for a while – it’s always important to reconnect and make impactful course corrections.
Going through this process gives the brand, and therefore the business…

A new lease of life, renewed vigour, ideas, energy and drive to move towards it’s vision.

Every business must be treated individually, but the full spectrum of this branding journey can be as follows:

Discovery Meeting
To meet your marketing needs, we must understand the journey your company has taken up to this point, and what your goals are for the future. Along the way we discover things like culture, history, mandate, current structure, support, HR, policies and procedure, product/service delivery systems, study the sales funnel, and identify pain points.

Think Tank Session
Based on your requirements, we assemble a team of experts across all the relevant fields to analyze every aspect of your branding, regarding its current perception and position in the marketplace.
This includes:

Market Brand Perception

Research Channels

National & Local Initiatives

Objectives/Success Metrics

Proposed Company Direction (short, medium, long term)

Insight Discussion
We walk you through our initial findings to highlight further development opportunities for your company. We involve you and key stakeholders to ensure we have your buy-in right from the start.

Design and Develop Marketing Strategy

Executive Summary

Current Position

Target Market

Marketing objectives

SWOT Analysis

Overview of Marketing Approach

Results Driven Initiatives

Conclusion

Determine Sales and Marketing Road Map

Present Marketing Budget
We source and negotiate with key suppliers and find the best value deals possible to assist you in creating a marketing budget that goes further.