1. Initiate an RFP to solicit proposals for a University-wide marketing plan.

Completed

Hired Minneapolis public relations agency Weber Shandwick in April 2003. The research (April-May, 2003) and the survey (July-August, 2003) were conducted by the Weber Shandwick. Minnesota State Mankato has developed the process of the strategic program planning with the Forte Consulting.

2. Select a consultant to develop a public relations and marketing plan.

Completed

Hired Minneapolis public relations agency Weber Shandwick in April 2003. The research (April-May, 2003) and the survey (July-August, 2003) were conducted by the Weber Shandwick. Minnesota State Mankato has developed the process of the strategic program planning with the Forte Consulting.

3. Organize discussion groups and open forums to elicit input from the University community in developing the plan.

Completed

Hired Minneapolis public relations agency Weber Shandwick in April 2003. The research (April-May, 2003) and the survey (July-August, 2003) were conducted by the Weber Shandwick. Minnesota State Mankato has developed the process of the strategic program planning with the Forte Consulting.

4. Develop the final plan and share with campus and constituent groups.

Completed

Hired Minneapolis public relations agency Weber Shandwick in April 2003. The research (April-May, 2003) and the survey (July-August, 2003) were conducted by the Weber Shandwick. Minnesota State Mankato has developed the process of the strategic program planning with the Forte Consulting.

5. Prepare and submit a resource need analysis and funding plan for all recommendations and goals.

Completed

Hired Minneapolis public relations agency Weber Shandwick in April 2003. The research (April-May, 2003) and the survey (July-August, 2003) were conducted by the Weber Shandwick. Minnesota State Mankato has developed the process of the strategic program planning with the Forte Consulting.

Objectives*

Sub-goal (b) Enrollment Management Plan

1. By 2010, Minnesota State Mankato will move from 83% of its students to no more than 80% of its students coming from Minnesota.

In-Progress

2. By 2010, Minnesota State Mankato will grow to 14,300 FYE or higher total enrollment through better utilization of current resources and/or the addition of new resources.

In-Progress

3. By 2010, Minnesota State Mankato will modify the composition of its student body.

5. Minnesota State Mankato will establish a permanent Enrollment Management Committee to oversee and assess the implementation of the current plan and to develop future goals and propose actions for implementation.

Completed

Established the Enrollment Committee.

Objectives*

Sub-goal (c) Campus Facilities Master Plan

1. Enhance the pedestrian nature of the campus to improve safety and security.

In-Progress

See Campus Master Plan

2. Accommodate for growth and development of academic programs to meet current and future needs of four-year students as well as allow growth in graduate level programs.

Completed

Refer to the Academic Master Plan (2005).

3. Improve the opportunities to meet the students' social, cultural and activity needs on campus.

Completed

Created socializing spaces in the Centennial Student Union and the new Trafton Science Building, recreation plans by the Student Development and Student Leadership office.

4. Provide a variety of residential life facilities on campus to accommodate changes in student demographics and amenities.

Completed

Built the SEARS Residential Hall.

5. Create a stronger sense of place for Minnesota State University, Mankato.

Completed

Placement of the university flags and signs on university area public roads for promoting the university.

Objectives*

Sub-goal (d) Fundraising

1. Increase private support for the University.

Completed

Reorganized structure of development team so major gift officers report to AVP rather than Deans, resulting in added professional fundraising strategies, goals and results.

Over the past five years, private giving to the University has increased from $2.7 million in FY04 to $12.3 million in FY08 (the second best fundraising year in history of Minnesota State Mankato Foundation).

2. Communicate the plan and goals to the campus community and other constituent groups.

Completed

Annual goals for major gift fundraising involving the Deans and Faculty. President's Cabinet and Dean's Council have been involved in the quiet phase of the campaign, as well as other faculty and staff as appropriate. News release prepared and distributed on FY08 in July.

3. Prepare and submit a resource need analysis and funding plan for all recommendations and goals.

In-Progress

Feasibility study was completed by Hired Bentz Whaley Flessner (campaign consultants) and they are assisting with a case statement.