Hummingbird – Branding

Giving Hummingbird a name, a pack and a purpose

Brief

Developing a brand from scratch is a favourite past time of Taboo’s. From concept to finished product, we did it all for Hummingbird, a new FMCG company entering the very competitive health category; naming strategy, identity design, style guide, product category positioning, packaging design and implementation.

Effect

Hummingbird gained 15,000 in subscriptions in the first three months and counting.