In an era where buyers expect personalized interactions, data has become a necessity. To create such tailor-made engagements, more and more data is collected because having the right information in your hands means that you can create scalable and repeatable marketing programs, right? Wrong.

Marketers and sales teams alike are experiencing the negative effects of this data hoarding. While it is true that data is required to attract and retain customers, too much data, or the wrong data can turn them away.

During “The Pitfalls of Being A Data Hoarder and 3 Steps To Recovery", Angela Earl will share the adverse effects of data hoarding and lead the audience through actionable steps to transform the way they manage and use data.