Due to some technical issues and glitches beyond my control at that site, such as the inability to send newsletters more than once a week, I post here not only as a backup but as a more timely publication method with a more conversational format.

Don't let the title fool you, I don't limit myself to adult webmasters only. Marketing is for everyone. The only difference between selling adult materials and Victorian widgets is the target market. All the same skills, knowledge and work are required.

While it's true that adult webmasters follow in the footsteps of those in the adult entertainment industry and are the first to capitalize on technology (allowing for great ideas to be plucked by mainstream marketers), those in marketing to a mature audience often overlook the basics. So blending both sides, as it were, seems like a perfectly natural conversation.

While this blog will not post adult images per se, it will on occasion link to adult sites which may have such images ~ I will clearly warn you if the link is 'Adult' or Not Work Safe (NWS).

As a conversation, this blog is participatory. I expect to hear your thoughts, suggestions, and even your comments which contradict what I have said ~ not everyone's experience is the same and debate is healthy.

Friday, May 18, 2007

Search Advertising on Social Networks

A January 2007 Jupiter/iProspect study asked whether people had used the search function on the sites: 77% of MySpace users and 78% of Facebook users had. The most common reason was to search for other people: Nearly half of Facebook users and 35% of MySpace users had done so. Entertainment was the second-most-common search topic among the choices offered, particularly for MySpace users. The percentages of respondents who used the sites to research or purchase a product or service were in the single digits.

I guess if you're pimpin' people, search advertising at Facebook would be grand.