[[Two people, one sitting behind a executive desk, looking at some paper, and the other one by foot using a hat.]]
Guy behind the desk: I've heard you're one of the best in marketing business, but I've got your portfolio here and looks like you've never run a major campaign. Why should I hire you to head our new initiative?
Guy with a hat: If you don't mind asking, what gave you the idea I was one of the best in the business?
Guy behind the desk: Hm? I don't remember. Just word of mouth or someth-- ...oh, you're good.
Guy with a hat: Thank you. When can I start?
{{title text: There are a lot of books on marketing out there. I wonder if you're safest just buying the most popular one.}}

xkcd.com is best viewed with Netscape Navigator 4.0 or below on a Pentium 3±1 emulated in Javascript on an Apple IIGSat a screen resolution of 1024x1. Please enable your ad blockers, disable high-heat drying, and remove your devicefrom Airplane Mode and set it to Boat Mode. For security reasons, please leave caps lock on while browsing.