Logo & Branding

Power Play Loyalty Rewards

VI Honda in Nanaimo wanted branding done for their new Loyalty Plan. A cartoon or outline of an engine in the "POWER" part of the logo was requested. After discussions it was decided that we wanted to add a person on a bike to add more excitement to the logo rather then just an engine, still bringing the power to the logo.

A Rewards Program card was created to explain every aspect of the program to customers clearly and efficiently. The color red is always used when working with Honda as that is their main brand color. This card was printed as one sheet that is double sided.