MyNavStyle

Sunday, 9 November 2014

As Indian
middle class is burgeoning and we have disposable income, food industry has
really blossomed. Every occasion is celebrated with food & more food. India
already has the tradition of making exotic foods in festival times.

These festival
times have become pervasive now. Every opportunity of good news – be it a
birthday, promotion, salary hike, opportunity to travel abroad, clinching a
sales deal, achieving a target, long weekend, quarterly bash in corporates or
even break-up parties by young folks are occasions to eat with friends &
families.

And food has to
be loaded with sugar! Cakes have become everyday affair.

Unknowingly, we
have inflicted on us this syndrome of binge eating. This starts from early
childhood and continue to grow in adolescence & adulthood.

While we have
more money to spend on food, we still are conservative in throwing away food.
Hence, extra food that is ordered ends up in our stomach forcefully!

Binge eating is
a mental disorder, with episodes of compulsive eating. It has become a common
phenomenon in 85% of urban Indians, as per the recent report by WHO.

Fad of keeping
oneself fit can only work, if people first attempt to correct this binge-eating
phenomenon. Otherwise, all your fitness club memberships, New Year resolutions,
investments in fitness bands like GetActive will remain ineffective.