Bridges for sure, Rocky showed some strength at the BO last week when the tourist were in so it should have a good summer. Bullets is starting to hold its own and could build the same way Beautiful did. Have to see what the noms do for After Midnight and Gentleman's Guide who were both treading water. It will be interesting to see when shows do close which of the other shows get a bump. Too much product this year.

I have no opinion on BRIDGES the show itself; haven't seen it. But, yes, the marketing - or at least the branding - was dreadful. In general, with some bright exceptions, Serino/Coyne seems to be slipping quite a bit this season. I wonder if they've had a lot of turnover in the last couple of years.

Without defending BRIDGES and it's piss-poor marketing, let's not get hyperbolic.

It wasn't even the worst marketing in this city this spring (that would be the catastrophic failure of the remounting of A NIGHT WITH JANIS JOPLIN at the Gramercy, which literally imploded the production with utter lack of sales.)

Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.

I would have loved if BRIDGES was a thought-provoking show. Instead, it was emotional and musical flash and dazzle.

Rhapsodic music sung by cardboard characters from the cover of a romance novel!

Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.

Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.

jnb, I cannot speak for HorseTears but I believe he/she was commenting more on the creative quality, direction, and overall branding of the BRIDGES marketing campaign. Not the lack of a presence. In fact, quite the opposite. I cannot watch a YouTube video or visit a theatre themed website without seeing a BRIDGES commercial/ad.

As I said a few weeks ago, it was confirmed to me that they had enough money to hold them through the nominations from a new group of investors (and two loans). So they were either able to pool together more money or they'll make an announcement within the next few days.