Will Brands Restore Spending On YouTube But At Lower Levels?

Google posted strong first-quarter earnings yesterday, with seemingly no material impact so far from the fallout over marketers’ suspension of advertising on YouTube. What remains to be seen is whether that impact will hit in the second quarter — and further, whether marketers actually restore their advertising on the video hub or not. Even if they restore some advertising, will it be at a lower level? And will that be permanent?