Europe’s biggest amusement show the EAG Expo was a resounding success for Sega Amusements International the company reports. Having made what General Manager Justin Burke calls “our biggest and most theatrical display of games during the show’s history....

Leading manufacturer of amusements games Sega Amusements International looks forward to exhibiting its latest, high earning products at EAG, from 16th to 18th January, at ExCel Exhibition Centre, London on stand 534.

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.