Tag Archives: branded entertainment

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading →

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading →

More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading →

Stealth advertising is all the rage nowadays – from product placement to branded entertainment to buzz marketing. These ads in sheep’s clothing have increasingly come to be regarded as business as usual. Sneak ADtack is a new website that tracks … Continue reading →