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Vlocity to Showcase Media & Entertainment Cloud at IBC 2019

SAN FRANCISCO and AMSTERDAM, Sept. 11, 2019 (GLOBE NEWSWIRE) -- Vlocity Inc., a leading provider of industry-specific cloud software, today announced that it will be showcasing its new software for media and entertainment companies this week at IBC 2019 in Amsterdam. IBC is the world’s most influential media, entertainment and technology show with more than 55,000 attendees, 300 speakers and 1,700 exhibitors. Vlocity’s software will be on display in Tech Mahindra booth #15.MS24 and #15.MS25. The show runs from September 13-17 in Amsterdam.

Vlocity Media & Entertainment is a new software suite that helps media and entertainment companies quickly launch new products and improve customer experiences in an omnichannel and digital world. The software is used by customers like Cox Communications, Globo and Sky Italia to manage the full subscriber lifecycle and address ever-changing demand for new content, pricing, bundles and support levels.

“Today’s consumers want simple, intuitive experiences and flexible consumption models, delivered to their device of choice on demand,” said Christopher S. Dean, head of Vlocity Media & Entertainment. “Legacy systems cannot meet these requirements, so industry leaders are shifting to digital and cloud technologies. We’re excited to help the world’s top media and entertainment companies drive their digital transformation and deliver memorable customer experiences.”

Vlocity’s presence at IBC 2019 is part of its ongoing collaboration with Tech Mahindra, a Vlocity Gold Consulting Partner. Tech Mahindra’s Media and Entertainment division delivers disruptive solutions and services that help media companies to explore new business models and underlying use cases targeting millennials and Generation X. These use cases are aimed to empower customers and create monetisation opportunities for everyone in the content value chain. The Tech Mahindra team provides expert implementation and guidance to help customers manage content discovery, data management, over-the-top (OTT) delivery and broadcast opertions management, among other needs. For more on Tech Mahindra’s presence at IBC 2019, click here.

“Tech Mahindra has delivered multiple digital transformation projects for telco customers, and our value proposition to media and entertainment is also well appreciated by our customers, analysts and our partners like Vlocity. We understand the Vlocity product suite very well. Tech Mahindra, along with Vlocity, is doing a first of its kind, cloud-native digital BSS transformation at 3 UK. Our solutions and use cases will bring both telecommunications and media industries together to create a collaborative marketplace and a number of monetisation opportunities based on personalised experiences. Together, we will foster innovation in telcommunications/media convergence, which is a clear white space,” said Bhushan Patil, Senior Vice President, Communications – UK and Southern Europe, Media and Entertainment – Europe, Tech Mahindra.

“The media industry is focusing on old business models and our use cases on Telco Media Convergence will provide end consumers a hyper converged OTT and D2C (Direct to Consumer) experience. Looking for right content at the right time and right price point is a challenge. We are very excited to announce a joint value creation for Telco and Media customers,” said Manish Upadhyay, Head – Media and Entertainment – UK and Southern Europe, Tech Mahindra.

Vlocity Media & Entertainment includes custom-built applications that extend the omnichannel capabilities of Salesforce for media and entertainment companies, from publishing to broadcast to pay TV. The solutions includes an industry-specific data model and pre-built sales and service business processes, while embedding industry best practices for subscriber management, digital commerce, concept-to-quote, cash-to-care, and multimedia advertising sales. Core applications include: