This is Andrew Hovell's blog. He lives in Northern England. He plans for a living. He likes tea

February 07, 2013

More semi-useful advice. It all boils down to four simple questions

...and here's the second chunk of vaguely useful advice. Four basic questions. Whatever the agency, the 'specialism', the client. the category or territory.

Hi Andrew,

I came across your previous post
and the way you found your voice as a planner is inspirational. It brought
tears to my eyes. It gave me a lot of courage as I find myself in a similar
situation. I've always wanted to be a planner. It took me several years until I
landed that symbolic title. I'm without boss and I'm the only planner on my
team. I feel lost and confused most of the time and feel foolish for
feeling that way. I've been reading blogs to figure out how I should do my job
but I'm still struggling to find my voice.

Glad it helped.

By the way, EVERYTHING boils down to:

Where are we now?

Why are we here?

Where could we be?

How do we get there?

Structure everything you do around this and you won’t go far
wrong.

Follow your instincts, just find a way to PROVE you’re doing the
right thing