Free entry to noir thriller: just BYO cigarettes

With smokers being increasingly shunned in public places, Japan's largest cigarette maker, Japan Tobacco, is offering tickets to a film preview where they can smoke all they want.

JT, which sells nearly two-thirds of the country's cigarette products, will invite 150 lottery-winning smokers to a private showing of the film noir thriller Sin City on Monday. Anyone over 20 can apply as long as they promise to smoke. The event is part of JT's Smart Smoke campaign for reduced-odour products. The health ministry said it could not immediately comment on the promotion.