Over the past few months, anytime I’ve had the chance to attend a conference or event, I’ve tried to catch sessions on digital retailing. As “marketing attribution” is already flaming out as the trendy buzzword, digital retailing is coming on…

It's an absolutely huge night for kids all across North America - Halloween! Witches, superheroes, ghosts, and goblins will be out in full force tonight looking to fill their bags with treats. The real trick though tonight, if you are…

Whether you want to believe it or not, an open floor costs you money. When business is great, it's not noticeable. We all develop bad habits in good times because we can afford to. That time is coming to an…

Today's guest blogger Joe Webb, President of DealerKnows, shares how an up management system will remove FOMO from sales. Join Joe and Nextup's Brent Wees at Driving Sales Executive Summit in Las Vegas Oct 22. @10 AM for their session…

This is a tale of two retail environments, Best Buy and your dealership. Different verticals, uniquely different products but a lot of similarities. Brick and mortar businesses, target driven environments, warrantee upselling and staff turning machines. The focus of this…

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy.…

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere. In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…

The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…