According to a statement given by Senior Vice President Sandeep Dahiya of Viacom18, MTV is a new brand when it comes to personal care segment. The said music channel in India, is expecting to capture at least two per cent share of the Rs 3,000 crore markets of body sprays and perfume.

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This category or market is constantly growing at a rate of 30 per cent. The MTV had already launched a set of body sprays and perfumes in partnership with Global Fragrances. The products are priced between Rs 150 to Rs 499. It is really a good thing for MTV India having global fragrances to manufacture and market their product.

The Global Fragrances Managing Director Somesh Choudhary said in a statement that they are expecting to gain two per cent market share in the first year and this would surely increase by seven percent in the next two years. This just shows that the company is very sure that they will be able to improve the status of their business.