Comment

Comment on the Patent's OFFICE'S publication, "The Official Gazette," & decisions on what named should b registered as trademarks. Parfum L'Orle, Inc., made an application for registering the word "Libido" as a trademark for perfume & toilet waters. Examiner-in-Chief Federico reversed the Examiner's decision on the ground that the word has more general meaning than the particular mentioned & it would not, particularly among those apt to use the word, be considered shocking and offensive. Webster's definition: "Sexual desire, lust.. or striving, either so far as derived from the sex instinct (according to Freud) or as derived from the sexual and all-inclusive instinct to live (according to Jung".) It is our intention to familiarize ourself with the perfume. Then when we come across a pretty creature smelling of it, we shall ask? "Freud or simply Jung?"