Consumer is the King – Mobile Guru Talk Series

Steady growth in the app market predicts promising future for the app industry. The market is flooded with apps catering to every possible human need and the growth has been further aggravated due to quick adoption of apps by the consumer. WeChat, a messaging app with more than 400 million registered users worldwide, is one such example proving incremental increase in mobile app traffic.

Commenting on the flourishing app industry Manoj Kumar, CEO, MobiBrick said, “Mobile Apps Industry is characterized by low investment and high output. You just need to have a great idea that works.” This reason has invariably encouraged developers to venture into the app market and make best use of the window of opportunity. He further added, “On the other hand, there is a consistent increase in mobile internet users. Consumers now prefer apps over wap sites for accessing information. Dependence on apps for daily chores has in return increased mobile internet usage.”

At present there are around 1 million apps in the US Apple store and according to another report there were more than 60 billion mobile apps downloaded globally in 2012. These stats do not necessarily mean good news for every app developer. A CNN report revealed that one-quarter of downloaded apps get used only once. The thriving app market is suffering from acute problem of inability to capture consumer’s mind and calling for prolonged usage.

“An individual can use limited number of apps and to be one of the apps in his favourite list the app should be designed around his requirements. A consumer will be convinced to use an app for a longer time period only if it adds some value to him,” Mr. Kumar further added.

A few suggestions for an Indian app Developer. Mr.Manoj Kumar said, “India has a huge Android user base and thus experimenting with an Android app is a good choice to start with. One can begin by developing gaming apps as they are more popular among Indian audience and have high adoption rate. ”

Adding on he said, “Geography plays a huge role in deciding the revenue model of the app. Users from USA and European countries readily pay for the apps but Indian users often spend less. In India, paid apps call for excellent interface and features.”

While the app market has immense potential to grow Mr. Manoj Kumar stressed on delivering quality service to the consumer, “The main objective of an app developer should be to make the end user happy” he concluded.

Mr. Manoj Kumar was an invited speaker for the ‘Mobile Guru Talk Series’ at AdIQuity. He is the Founder & CEO of MobiBricks and has developed several apps like Hit Eggs, Currency converter, Gallery lock and Puzzles.

Mobile Guru Talk is a fortnightly program organized by AdIQuity with an objective to enhance knowledge on mobile ecosystem. Partners working with AdIQuity are invited to conduct a session for employees and share their experience about the industry. It is an attempt by AdIQuity to understand its partners better.

Several independent app developers like Manoj Kumar are in constant lookout for monetizing their apps. AdIQuity, an ad network with global ad source partners has been providing developers with effective solutions to generate revenue and make handsome profit. We at AdIQuity are dedicated to deliver best results for the customers and we share the same belief as our speaker for the occasion that ‘Consumer is the King.’

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