Self-defense is a loaded industry. Those that have been assaulted or those that want to be prepared in the event they or someone they know are attacked are looking for a specific product. Where there is a need for a product there will be someone to fill that need.

What most are looking for however it that "magic bullet." What they don't realize or want to admit to is there is no such thing. Until they realize that like everything else in life if you want it you have to work for it.