He said that there are a number of ways in which they should collaborate, including audience measurement and potentially partnering with global companies, which include Google, Netflix, Amazon and Facebook.

Unger also said he felt that the UK broadcasters needed to be able to recover the fixed costs related to their programme production.

He said that scale is now very important in the broadcasting ecology, and that while video habits are changing, DTT is likely to remain relevant for a decade or more and PSB’s have the opportunity to adapt.

In a Q&A, Matthew Postgate, chief technology and product officer, BBC, confirmed that the BBC remains open to the idea of giving other content providers access to iPlayer. While supporting this idea, Unger also said there should be a choice of platforms.