Trust

All good and profitable business is based on trust. If you want people to buy from you, you have to build a name that they can relate to.

Yes, OK. I get it you may think. But how do I do that?

There is one way! Market yourself as if your life depended on it (and perhaps it does). Be bold about your unique skills or amazing product but tell no lies. Truth always catches up.

Tell your one-in-a-quadrillion story about what made you do what you do and why your are here. People relate to people. Remember this until you make a brand name so powerful that will speak for itself (and ultimately, you).