In association with Rockpit.com, the new music website dedicated to all things rock, Kennedy will perform a live acoustic set at the Billboard Mobile Entertainment Live! Party at Hard Rock,San Diego. He also will preview, to the invite-only crowd of press and industry executives, the soon-to-be-released Alter BridgeLive in Amsterdam DVD, directed and produced by award-winning director Daniel E. Catullo III and DC3 Global Music, LLC.

Kennedy and Alter Bridge have emerged as rock music game-changers, building a loyal fan base both stateside and internationally through unconventional viral and digital marketing. The band’s creative digital and mobile outreach have been paramount to their rapid rise, allowing them to connect with their fans in a more authentic and meaningful way.

“Our world is changing right before our eyes,” says Kennedy. “The only way to truly stay connected and relevant to our fans everywhere is to take it straight to where they are – on their mobile phones. We realize we’ve got to do more than just be on iTunes and YouTube. To really connect, you have to be a part of everyday lives – accessible and real.”

Kennedy is one of the most sought after rockers of the digital generation. His singer-songwriter prowess and four octave vocal range earned him a place opposite Mark Wahlberg and Jennifer Aniston in the 2001 film Rock Star, directed by George Clooney. Credited with intensely resonating vocals influenced by the greats of jazz and R&B, Kennedy also has been courted by Velvet Revolver, the members of Led Zeppelin, and Creed. In 2004, Kennedy teamed up with three former members of Creed to form Alter Bridge.

In a rare speaking appearance, Kennedy also will join Pete Wentz of Fall Out Boy and Billboard Editorial Director Bill Werde on stage to discuss how the music industry can best use mobile technology and devices to keep fans engaged.

“We’re excited to have a musician of Myles Kennedy’s notoriety keynoting and performing live at Mobile Entertainment Live! this year,” said Antony Bruno, Executive Director of Content & Programming, Digital/Mobile, at Billboard. Billboard’s Mobile Entertainment Live! Fall 2009, kicking off the CTIA festivities Oct. 6, 2009 at the Omni Hotel in San Diego, will explore how today’s advanced mobile devices and applications have revolutionized the music industry, and will examine how artists, promoters and managers are using them to promote and profit in new ways.