Quesion: Why is this site called Financial Jesus?

by Roman on April 30, 2010

Today’s question comes from Michael in Egypt:

Why did you call your site Financial Jesus?

The Answer

Before I started with www.financialjesus.com I actually made a few other blogs. The first ones I made were in my mother tongue – Estonian. They were active only a short time but quite successful. I thought that why bother trying to be a success in little Estonia when I can be a success in the whole world. That’s how I started my first English blogs.

The predecessor to Financial Jesus was my blog called Psychology of Money. This was what I could truly call my own first website. I worked hard and posted 3 articles every day for a month. This is a pace that not a lot of bloggers can keep up with.

Soon after launching the website I realized that while my content was great I had a trouble with the domain name of the site – www.mmmoney.org – while it was short it was kind of meaningless – money with 3 m-s.( Don’t try going there – the domain doesn’t work anymore). Further more I discovered that my website’s domain name doesn’t pass the phone test.

I figured that I needed to brand myself better – to have a site name that is easy to remember and at the same time would mean something.

After deciding that I needed a new and better website I started to come up with potential name ideas. I had about 20 different options but the one that sounded the best was Financial Jesus.

In my opinion these are the benefits of having Financial Jesus for a website name:

It is easy to remember

It is controversial – controversial things are talked about more often than normal things

Financial Jesus sounds like someone who knows everything about finance – just the way I want things to seem