Microsoft and Yahoo Reach Search Agreement [NYTimes.com] – “Microsoft and Yahoo announced a partnership in Internet search and advertising on Wednesday morning intended to create a stronger rival to the industry powerhouse Google. Under the pact, Microsoft will provide the underlying search technology on Yahoo’s popular Web sites. The deal provides a lift for Microsoft’s recent overhaul of its search engine, renamed Bing, which has won praise and favorable reviews, after years of falling further and further behind Google. Running such a search system proves expensive, and Microsoft can now filter more searches through the Bing technology infrastructure. It expects to deliver better answers to search queries over time as well by learning from more peoples’ queries.” Yacrosoft or Mihoo! ?

Would the real social network please stand up? [apophenia] – Some useful thoughts about social networks and their differences from danah boyd and Bernie Hogan: “The truth of the matter is that there is no “real” social network. It all depends on what you’re trying to measure, what you’re trying to do with those measurements. We do ourselves an intellectual disservice when we assume that these different types of networks are interchangeable or that studying one automatically tells us about another. Most scholars get this, even when they’re quoted out of context by journalists to suggest otherwise (see Cameron Marlow). But I get the sense that a lot of journalists, marketers, advertisers, politicians, and everyday folks don’t. This is a problem.”

China now has 338m internet users [News.com.au] – “The number of internet users in China is now greater than the entire population of the United States, after rising to 338 million by the end of June, state media reported today. China’s online population, the largest in the world, rose by 40 million in the first six months of 2009, the official Xinhua news agency reported, citing a report by the China Internet Network Information Centre. The number of broadband internet connections rose by 10 million to 93.5 million in the first half of the year, the report said.”

Movie studios try to harness Twitter effect | Technology [Internet | Reuters] – “Box office watchers say Twitter, a micro-blogging service that allows anyone to post on-the-fly wisecracks for all the world to see, is the latest weapon in an arsenal of cell phones and computers that audiences use to critique films quickly, often when they are still sitting in theaters. Such word-of-mouth publicity from fan to fan can boost, or bomb, ticket sales. “Has everything speeded up? The answer is yes,” said Adam Fogelson, Universal’s president of marketing and distribution. “Depending on how big your opening day audience is, word-of-mouth starts playing a factor immediately,” he said.”