Social media is a great platform to start conversations about the topics that mean the most to you and get opinions of friends and colleagues all in one place. We all know by now the power of Twitter and how much can be said in just 140 characters. Twitter is most people’s source of news every day, so being visible and engaging on the channel is a perfect way to stay up to date on the latest industry conversations. It is also a place where we can get a glimpse into the everyday life of some of our most important influencers—who knows, you may have more in common with your fellow colleagues than you think!