Iba Points Out Ways to the Future and to Success

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Iba Points Out Ways to the Future and to Success

12 exhibition halls, over 1,200 exhibitors, and a multitude of innovations: from the 12th to the 17th September 2015, bakers, confectioners, caterers, restaurateurs and the decision-makers of the food retailing industry will all come together at iba in Munich. At the world’s leading trade fair for bakery, confectionery and snacks they will learn about new products and ideas from all fields of the trade. Topics include: production technology, recycling, logistics, packaging, snacks and snack food production, new raw products, trends in fittings and furnishings for shops, marketing and sales concepts, and many inspirations for day-to-day business.

“Anyone who wants their business to be successful has to visit iba,” says Peter Becker, President of the International Union of Bakers and Confectioners (UIBC), as well as the German Bakers’ Confederation.

Valuable Inspiration

“Every three years it is iba that offers a comprehensive market overview in all fields of the trade,” says Dieter Dohr, CEO and president of the trade fair organization GHM Gesellschaft für Handwerksmessen mbH. “Iba reveals current and future developments and sets the course for the coming years.” Here, the choice of products is deliberately aimed at businesses of all sizes, from medium-sized artisan bakeries to industrial companies with production lines. Peter Becker is confident that “each trade visitor will receive valuable inspirations for their own success and the development of their business.” Dieter Dohr adds that “iba is the trade fair for premieres and trend setters and represents an important platform for dialogue, where the whole world comes together.” Every three years, businesses take advantage of this international stage to demonstrate their highlights and innovations. Alongside the big global market leaders, many newcomers also introduce themselves at iba. Here is where they get the chance to receive feedback from trade visitors from more than 160 different countries.

Setting the Course For the Future

“The course for the future is set both at and with iba,” Dohr emphasises. “Anyone who wants to know how the trade and its market are developing worldwide, how to meet customer expectations, and how to make their company secure and successful for the future cannot afford to miss iba.” In addition, iba offers a comprehensive overview and a range of products that no other trade fair in the industry can match. And that’s not all: at iba, trade visitors can witness new innovations in action, be it smaller machines for medium-sized businesses or large production lines. “At iba, the visitor can witness the entire process chain and not only see but also smell and taste the result.”

As well as products and services relating to raw materials, production, packaging and logistics, process optimisation, energy efficiency, EDP solutions, cash systems, food-on-the-go, snacks, work wear, hygiene and shopfitting, there will also be special exhibitions such as iba forum with daily live demonstrations and presentations by international experts. International competitions, such as the iba UIBC CUP “Bakers” and “Confectioners”, will take place in glass-walled bakeries, where the best in their respective fields from more than 12 countries compete and show off their skills in front of an audience.

Iba also offers some special exhibitions on key areas such as coffee and snacks. For example, at “COFFEE WORLD”, visitors can learn everything worth knowing about these brown beans, from green coffee and roasting to correct preparation. You can taste and compare products, watch machines of different price ranges in action and receive expert advice in our lounge area about the whole business area that is coffee. The special “SnackTrendS” exhibition is likewise dedicated to a market with enormous potential, not only for bakers and confectioners but also for caterers, food courts, system catering, restaurants and the food retailing industry. Covering an area of more than 200 square metres, all that is worth knowing about the snack industry is gathered in one place, from fresh snacks to frozen products, from shop layout to snack technology and snack design concepts. New creations and recipes will be presented. There will be numerous live shows and expert demonstrations from experienced snack specialists, informative workshops and a lounge area with space for personal consultations. “Snack food is becoming more and more popular,” according to Dohr. As a result, there will be a wide range of products to be seen in all of the exhibition halls at iba. The special exhibition provides not only an initial introduction but also a summary of all the important suppliers in this field present at the trade fair in the iba SnackGuide.

International Conference

This year’s fair will start off with the iba summit. Under the banner “B(re)aking Ideas for your Business”, this international conference will take place on 11 September 2015, one day before the start of the fair. Industry experts and decision-makers in the international baking world will meet for an interdisciplinary discussion. Top consultants will give insights into the baking world oftomorrow, from international artisan baker Eric Kayser (France) to international industry experts Bob O’Brien (USA) and Jonathan Doughty (UK). You can register at www.iba.de/en/summit. Entry is available for €490 plus VAT. Any additional participant pays a reduced rate of €350 plus VAT. The six-day iba ticket is included in the price, as is entry to the iba opening gala on the evening of 11 September. The iba summit lecture series will be translated simultaneously into English, German, French and Spanish.

That the fair takes place between 12 and 17 September 2015 might well prove appealing to foreign visitors. Just two days after the fair ends, Munich’s world-famous Oktoberfest begins. For those who would rather not wait that long, iba will provide sneak peek at the fair itself. Exhibitors and visitors will be able to enjoy beer, roast chicken, and live music in the iba Oktoberfest tent at the Fairground Messe München and interact in a convivial Bavarian setting with colleagues from all over the world.

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