A Cup to Keep is a branding project for a coffee shop. The idea of the place is to allow people to come with their own travelling mug and so to pay less but also to limit their impact on the environment.

The logo plays with the resonance of the brand with the « C » of Cup and the « K » of Keep.

Both letters are used to create different cups to show that everyone can come with different travelling mugs and cups. Botanical drawings that I made give that vintage feeling linked to coffee and its history. 3 drawings are made: for coffee, cocoa and tea.