CoinGeek’s Becky Liggero caught up with White Company CEO Elizabeth White, who’s spreading merchant adoption with her various products.

Elizabeth White, with her White Company, makes it easier for merchants to accept cryptocurrencies for payment, even if they don’t know anything about the technology. With her White Market luxury store, she’s made it possible to acquire an assortment of luxury items, “from Pamp Suisse gold to Lamborghinis, to trips around the world, so anything your heart desires that you would like to spend your cryptocurrency on, we can facilitate.”

The White Company is doing everything cryptocurrency-related, from mining to having a stablecoin, and recently, they have just launched a reloadable debit card called the White Card. “[W]hat is exciting is we’ll be the first reloadable cryptocurrency debit card that will accept Bitcoin SV, Bitcoin Cash [ABC], [BTC], Ethereum, and XLM,” White said.

She believes it is important to make blockchain technology as accessible as possible to foster adoption. This is why she prefers having users transact with email addresses, “compared to using an actual long blockchain hash or private keys, secure keys, storing them. And this will never move to masses till we actually are able to consolidate the process. So with our products, we have been able to transfer funds, quickly and easily, with three-second settlements, just with your e-mail address.”

Merchants can use White Label Solutions, which allows cryptocurrency payments to be settled in fiat, in the currency preferred by the seller. White said, “[T]hey can accept cryptocurrency, and the fees are much lower than, say, a Visa or a Mastercard. We’re actually only charging 0.1% for merchants to accept cryptocurrency and then convert directly into fiat and settle, where you have things with Visa and Mastercard that are 3%-7%, and if you’re a high-risk merchant, up to 11%… Merchants still accept that, but there are easier ways, and the future is to accept the cryptocurrency which allows them to give back to their employees, have better revenue and returns, and give back to their, maybe, stock owners or investors.”

Watch Elizabeth White’s presentation, Building a Two-Sided Network, at the CoinGeek Week Conference in London below.