Healthy food porn?

It seems that only yesterday Jamie Oliver was scooting around London on
The Naked Chef. But now he's not just a TV chef or
cookbook author (incidentally, at the top of the EYB Library), but
sits at the heart of an empire with over 8,000 employees. His
latest focus is on his YouTube channel, FoodTube. The
Observer explores Oliver's ambitious goals for his online
network.

Sensing that a lot of the video content related to food was
subpar, Oliver thought YouTube would be a good platform to get out
his healthy foods message. He notes that currently, "after porn,
the second most searched thing online is food. It's radically
massive. Yet it hasn't got a platform. It hasn't got a standard.
It's just a load of filthy shit in general. It's just a load of
crap. And the sites growing most aggressively are not those of food
lovers, they're a bunch of plop." Oliver thinks that people want
better video food content. "People want to know how to skin a
rabbit. They want to know how to make a pie. They want to know how
to make a hot water pastry, puff pastry, sugar crust pastry. They
really, really do."

But FoodTube is more than just delivering good content, it's
also a platform to launch new chefs. Kerryann Dunlop has her own channel on the
site, and she has just published a book of her recipes. Other chefs
on Oliver's channel include DJ
BBQ, Gennaro Contaldo, Cupcake Jemma, and Felicitas Pizarro. Oliver will need all the
help he can get to reach his goal, which is to be at the top of
Google's rankings. "I believe it has the capacity to make the
difference to more than a billion people. That for me is really
exciting."