5 Ways to Elevate Your Mom Look at the Drugstore

*We’ve partnered with Vichy to give motherhood a much needed beauty boost.

As a new mom, chances are you’re already spending quite a bit of time at the drugstore. A quick trip for a pack of diapers, a late-night run to replace a lost pacifier, and frequent stock-ups on all sorts of lotions, potions and creams to care for baby’s delicate skin. But while you’re raiding the drugstore aisles for your baby, you might want to pick up a few things for you. Things that will make you look and feel like the hot mama you know you are, even when the only person really checking you out these days is your new baby.

Whether you need to hide just how tired you are, help you get out of a hair rut, or just give your new mama skin the love it deserves, the drugstore has your back. Here’s how to elevate your mom look from top to bottom with just a quick trip down the street.

1. Your Skin. Give your skin a daily boost of hydration and help defend against aging, pollution and stress with a product like Vichy’s Mineral 89 Fortifying & Hydrating Daily Skin Booster. All it takes is two drops a day! With just 11 ingredients (including the richly hydrating hyaluronic acid), it’s 100% paraben free, and contains no silicones, colorants, fragrance, alcohol or oil —so you can feel confident that your nuzzle won’t irritate your little one when you snuggle in close. Consider this your all-in-one daily dose of beauty.

2. Your Smell. Take a second to give yourself a sniff. If you barely have time to shower, let alone spritz yourself with sexy perfume, you may be in the market for a new deodorant, that both stops sweat and odor but also leaves you with a fresh, clean scent.

3. Your Hair. Next, head to the haircare aisle, and toss a package of bobby pins in your basket. This is one of those small-but-mighty items that can turn a ho-hum bun into a more sophisticated twist. It can also help you give some TLC to those fine, still growing in baby hairs that sprout a few months after having a baby. Simply use a few pins to hold them back, which is far gentler on those strands then trying to pull them into a ponytail every day.

4. Your Wardrobe. If throwing on leggings and a tee every day is leaving you feeling…well…sort of uninspired and in too much of a “mom uniform”— but you just don’t even know what you do want to wear—head over to the magazine rack to pick up a fashion or celebrity magazine. Sure, feel free to get up-to-speed on stars’ breakups and makeups, but then concentrate on gleaning ideas for what you might want to wear, based on the cool looks you like that are popping up on the glossy mag pages.

5. Your Other Hair. Finally, pick up a pair of tweezers! Hormonal fluctuations—not to mention a sheer lack of time and energy—can leave you with sudden sprouts of hair in odd places, but a fresh set of pointy pluckers will make yanking those out a quick and easy task and let you show off your new glow without worrying that people are peeping an errant chin whisker.

Liz Krieger is a writer and editor in Brooklyn, as well the mom to two daughters. Specializing in health, beauty, and wellness, she has written about everything from plastic surgery and diet fads to beauty trends and cultural phenomenons. Other topics include: the meaning of makeup, crossword puzzles, punctuation pet peeves, dog rescues, and why parallel parking is a key skill to perfect.

Now he's standing with Dove as the company launches The Pledge for Paternity Leave, asking fathers to pledge to actually take their leave if it's available, and asking allies and businesses to advocate for paid parental leave policies. But Dove isn't just collecting signatures. It's also giving $5,000 grants to new fathers.

Dove just launched The Dove Men+Care Paternity Leave Fund, which will see $1 million (in $5,000 increments) doled out to dads who apply to receive a $5,000 grant for parental leave.

These grants could help more dads get to do what Ohanian did. Most fathers aren't offered paid leave through their employers and simply can't afford to take unpaid leave (especially if their partner has already had to take unpaid time).

"No dad should have to sacrifice taking leave, and I've been very public about taking mine in an effort to show other men that you can still be an ambitious businessperson while also taking time for your family," says Ohanian, who notes that parental leave doesn't just benefit dads, but also their babies, families, workplaces and communities.

So if a new dad in your life doesn't get paid leave at work, maybe they could get it through this grant.

The application is online, and to be eligible dads must be over 18, be legal residents of one the 50 United States (or D.C.) and work for an employer who offers no more than 10 days of paid paternity leave. Dads can be new dads (baby's gotta be under 8 months old) or be expecting a child through birth or adoption. And they have to have taken the Pledge for Paternity Leave as well.

It's unfortunate that more dads can't do what Ohanian did, either because of the stigma against fathers taking leave or a lack of financial support for it. Hopefully, American parents (moms and dads) will have access to paid parental leave by the time this PR campaign ends in 2020, but until then, this is a pretty cool move by the brand.

Dove knows that advertising can do more than just sell body wash—it can start cultural conversations. It's been more than 10 years since Dove first launched its Campaign for Real Beauty, and while that campaign has been criticized it has also been credited with starting the trend of more body-positive and inclusive advertising in marketing for women and girls.

It's kind of crazy to look back at some of the advertising from the early 2000s and see one very specific body type represented over and over again. Our generation lived through an era when everyone in the Delia*s catalog was the same size, but our daughters are growing up in a world where they can look at an Aerie campaign and see different sizes and body types represented (and with their stretch marks intact!).

Maybe 10 years from now the lack of paid parental leave for fathers will seem as bizarre as expecting every woman in a catalog to be a size zero. With any hope, we'll be talking about how crazy it was that it took a marketing campaign from a toiletries brand to change the way our culture sees parental leave for fathers.

But in the meantime, go get your money, dads. Dove's got $1 million to spend on this conversation.

One of the hardest areas to declutter can be your children's toy closet. Does that beeping, singing firetruck spark joy for you? Well no, in fact, it might be the most frustrating toy, but then again, having an occupied, entertained child sparks more joy than all of your household items combined.

So do more toys really mean a more engaged child? Studies say no. Having fewer toys leads to a more ordered home and encourages your child to develop creativity, concentration and a sense of responsibility for taking care of their belongings. But how do you go about reducing the number of toys your child has when there are so many "must haves" on the market? Perhaps more importantly, how do you ensure you don't bring any more toys that will be quickly forgotten into your home?

The secret: Look for toys that are open-ended, toys that will last for years, toys that encourage creativity, and toys that benefit development.

Open-ended construction

Toys that are open-ended, rather than have just one use, empower your child to be an active participant in their own play. An example of an open-ended toy is a set of blocks, while a more limited use toy might be a talking toy robot. Blocks are only fun if your child applies their own creative thinking skills to make them fun, while the robot is a much more passive type of entertainment.

Open-ended toys also tend to keep children's interest for much longer, as they grow with your child—as their skills develop, they can build increasingly complex structures and scenarios.

There are so many beautiful sets of blocks available, but here are a few good choices.

Pretend play

Beginning in early toddlerhood, many children begin to incorporate pretend play into their repertoire. They do this all on their own, without the aid of toys, turning mud into pies and sticks into hammers.

Still, these toys will encourage their budding imaginations and also allow them to process things they experience in their own lives through role-playing and pretend play.

Music

Music provides a great deal of joy to most children, and can also aid in brain development.

Providing regular opportunities for your young child to both create and listen to music will encourage him to develop an appreciation for music, an understanding of rhythm, and an outlet for creative expression.

Movement

Giving young children opportunities for movement is so important, both for their gross motor development and for giving them a daily outlet for their boundless energy. Children who spend plenty of time running around generally sleep better and are often better able to concentrate on quieter activities like reading.

Encouraging plenty of unstructured time outside is the best way to ensure your child gets enough daily movement. These toys though can help your child develop muscle coordination and strength, while also providing plenty of fun.

Puzzles

Puzzles are wonderful toys for helping children develop spatial understanding, problem-solving skills, resilience and new vocabulary. Bonus, they also provide a quiet activity that can engage even young children for an extended period of time!

Taking the plunge and reducing your children's toy collection can be scary. If you're uncertain whether your child will miss a certain toy, try putting it away in a closet for a month to see if they notice. Take some time to observe your child with their reduced toy collection and notice how their play changes.

Once you commit to fewer toys, you'll find you can truly be intentional with what you provide your child and can also choose higher quality toys when you're only purchasing a few. There will also be far fewer little objects strewn around the house to trip over, which is a huge bonus!

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For so many parents, finding and funding childcare is a constant struggle. How would your life change if you didn't have to worry about finding and paying for quality childcare? Would you go back to work? Work more hours? Or just take the four figures you'd save each month and pay off your student loans faster?

Critics of Warren's plan worry about the price tag and potential for ballooning bureaucracy, and some are concerned that subsidizing childcare could actually make it more expensive for those who have a government-funded spot, as it could result in fewer private childcare providers.

But Finland's population is on par with Minnesota's. Sweden is comparable to Michigan.

So could the Nordic model scale to serve the hundreds of millions of families in America?

As Eeva Penttila, speaking as the head of international relations for Helsinki, Finland's education department once told The Globe and Mail, "you can't take one element out and transfer it to your own country. Education is the result of culture, history and the society of a nation."

Back in World War II, when women needed to step into the workforce as men fought overseas, America invested in a network of childcare to the tune of $1 billion (adjusted to today's money) and served hundreds of thousands of families in almost every state through center-based care. Parents paid between $0.50 and $0.75 per child per day (the equivalent of about $10 in today's money).

It won't happen overnight

While some American parents might be daydreaming of a life without a four-figure day care bill in 2020, the road to true universal childcare for all children in America would be a long one. Peter Moss, a researcher at the University of London's Institute of Education, previously told The Globe and Mail it took Sweden "many years to get it right."

Indeed, the 1990s saw long wait lists at Swedish day cares, but the growing pains of the '90s paved the way for the enviable system Swedes enjoy today.

According to Moss, governments in other countries look at the Nordic model and "tend to say, 'We can't do that.' But what they really mean is 'We can't suddenly do that.' In other countries, they just don't get to grips with what needs doing and actually plot a course."

Maybe America's starting point is found in its history books, or in the modern day preschools of the nation's capital, or in the conversations happening between now and 2020. It doesn't have to be Warren's plan, but America does need a plan for safer, more affordable childcare.

Ayesha Curry counts herself among those moms who become more efficient at work after becoming parents. The entrepreneurial mom of three seems unstoppable when it comes to expanding her career, which she launched as a lifestyle blog back when the oldest of her three children was still a baby.

"You don't realize how much you can get done in a day until you become a parent and you're like, 'what was I doing with my time before'?" she recently old Cheddar's Nora Ali.

Now less than seven years later she's built her own empire as a mom, not in spite of being one.

Now a New York Times best-selling cookbook author and restaurateur, Curry has also got her own brand, Homemade, and you can find her products bearing her name in places like Target and JC Penny. She's been promoting a partnership with GoDaddy and she's an ambassador for the Honest Company, too.

Curry says motherhood taught her how to multitask and manage her time.

"I have three children, so I've had to grow four invisible arms," she explains. "I've definitely learned efficiency through being a parent. It's helped me in my business tenfold."

As a celebrity, Curry's life experience is kind of unique, but her experience of becoming better at work because of motherhood isn't, according to experts.

Career coach Eileen Chadnick previously told Motherly that motherhood is an asset in the workplace, in part because it trains women to be both empathetic and assertive at the same time, a combo that makes for great leaders. "There are incredibly nice, compassionate women who are very strong and know how to take a stand," Chadmick said. "And they're trusted and admired by others even if they need to say 'no' to their employees."

That's something Curry agrees with. Because it's her name on that frying pan, cookbook or bedspread, she doesn't shy away from saying 'no' when she doesn't like something. "I'm really good about being forceful and putting my foot down," she explains.

It's easier to put your foot down when you've already grown four invisible arms. That's the balancing act of motherhood, and it's what makes this mama so good at business.

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