Playboy Magazine featured Niall in their “Style” section this week in a piece urging their readership to buy American timepieces.

The writeup, entitled, “It’s Time to Buy an American Watch,” discussed the new wave of American watch brands, including Niall, Shinola and Weiss Watch Company, focusing on Niall’s ability to manufacture all of its non-movement parts in the United States.

“With all due respect to Switzerland, the United States is poised to reclaim its status as the global leader in watchmaking,” Chadner Navarro wrote.

The piece features information from CEO and co-founder Michael Wilson’s special presentation at UMKC’s Bloch Business School this week, including details on the company’s plan for product expansion and a retail store this summer.

“To be able to see the production of our product in a manufacturing facility is really what will set this store apart,” Wilson said in his presentation. “Our brand — one that’s experience driven and has a complex audience — requires coming to see us. It requires hearing our story and meeting our people. There’s no better way to deliver that than with our own store.”

Niall Luxury Goods will sponsor the 2016 Bacchus Ball, an annual event to connect young professionals and raise money for Kansas City charities.

Niall will donate a Niall One as well as a future Cairenn timepiece for the auction, benefitting the Love Fund for Children.

The Bacchus Foundation is the oldest philanthropic, young professional’s organization in Kansas City.

The ball takes place March 5 at the Kansas City Convention Center, where patrons will enjoy a gourmet dinner, cocktails from J. Rieger Co. and entertainment provided by the Kansas City Orchestra, Lost Wax, Longer days and DJ Ashton Martin.