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Caveat Emptor : Starbucks Planner 2014

When the Starbucks Planner 2013 started sometime in November 2012, I was not aware of it until one kind Barista urged me to get the Starbucks Card and told me about the Starbucks Planner 2013 promotion which runs until 15th January 2014.

I declined the offer then and told her that I don’t think I would be able to accumulate 15 drinks on time.

I remember telling her that probably by the time I was eligible, the stock may have finished. But she assured me that the stock would be replenished from KL.

I managed to get a hold of the Planner on time, but many others did not.

I read on the Starbucks Malaysia FB page that many customers who are entitled to the Planners couldn’t get them anymore because the Planners are out of stock, and there is no news on whether Starbucks is going to renew their stock.

“Due to overwhelming response, we are very sorry to inform you that our planners are fully redeemed. Please write in to customer@starbucks.com.my shall you have any further enquiries. Thank you.”

Although the Planners are ‘fully redeemed’ and there is no announcement of a plan to re-stock, the Promotion is still on-going as evident here:

Now, how can a big company such as Starbucks make such a HUGE miscalculation here?

Though there are Terms & Conditions, the stock should not have finished so soon, especially not when the Promotion is still on-going. They should have anticipated this and re-order or reprint the Planner immediately when the stock started to dwindle so early.

And don’t try to offer a lesser substitute, because that would not be acceptable to most customers, especially when Starbucks offered the 2nd Planner for RM45 last month, when many customers were unable to get even the 1st Planner.

In my opinion, that offer should only have been made after the promotion has ended, and if there are still many Planners left.

Lucky Lucky Lucky….

Still, there are some lucky customers who managed to get a hold of the Planner recently.

About The Author

ISMAIL N is the 'de facto' owner and editor-in chief of DuluLainSekarangLain.Com. A Human Resource practitioner in his normal daily life and consummate blogger in his free time. He is addicted to coffee and Manchester United. Most easily accessed via his Twitter account.