Parks Associates research shows broad consumer interest in smart home services, with interest at 33-48% of all U.S. broadband households for smart home devices ranging from remote door locks to alarm detectors.

However, there is not a single, concise value proposition that emerges to sell the smart home. Instead, the smart home offers a variety of value propositions, as diverse as the Internet of Things, indicating this market will behave differently than any previous market.This webcast addresses:

Strategies to monetize consumer demand, which is divided among safety, security, energy, and management packages.

The variety of value propositions in the smart home.

The diffusion of connectivity across all smart home products and the benefits to consumers, manufacturers, and service providers.

Successful strategies that reconcile consumer aversion to service contracts with their enthusiasm for smart home systems: Parks Associates research shows the overwhelming majority of smart home consumers are likely to subscribe to a complementing, professional monitoring service provided the model and price points are correct.

Key Questions Addressed:

What makes a company successful in the IoT/ smart home market?

Which trends are driving the market and which will be most promising?

What are the misconceptions surrounding this emerging new business?

What are Panasonic’s and Orange’s competitive edge in this emerging industry?

How are the speakers’ companies positioned in the exploding universe of IoT?