BLUEcal

Want to be part of the seen and be seen crowd? Need something new to do? Not sure what’s going on in your city or any city? Then BLUECAL is your friend. Discover new events, as well as the dates for premium events all in BLUECAL. Choose an event, where you’ll find the details and book it once you’re ready by entering your card details. Spend the day in VIP during the Super Bowl, next day Jetset to THE number one Oscar party, followed by hobnobbing with the best designers at fashion shows in New York, Milan, London and Paris. The world is your oyster and BLUECAL is your crystal ball.

BLUEcal

Select

Because our members deserve only the best, we’ve developed Select offers available only for our members with the best partners worldwide. This is the place to grab premium offerings and discounts that are only afforded to our members. From hand-picked itineraries to selected perks and upgrades just for you – after all don’t you deserve this attention?

Select

Travel

Need to book a hotel at a moment’s notice? What about a flight to that meeting tomorrow? This is your chance to use the travel option in TOBY to get great options for hotels and flights at the most competitive pricing. Type in your destination and travel dates and watch Toby offer you the best options. See something you like? Select it and book it by entering your card information right on the screen. That’s it! And you’re ready for takeoff. Why should getting the best deal be difficult?

Travel

ToBy

Toby is your personal guide to everything taste of BLUE offers right in the palm of your hand. It’s there for you when you need to create something special but not exactly sure how to go about it. Through its BLUECAL feature you’re able to see all the premium events happening around the world and details to get in. It’s the best place to search for your flights and hotels right through its travel option. Lastly, our members deserve the best and get it with specially curated offerings with our partners. In a nutshell book your travel, view invitations to the best events and see events happening around the world right in the palm of your hand. Think of ToBy as your new best friend.

ToBy

The Ultimate Personal Concierge

Bluefish Does It All

Their Uncommon Ability To Make The World Accessible That Sets It Apart From The Rest.

Bluefish Pulled Out All Of The Stops

WHERE DID WE COME FROM?

Taste of Blue’s parent company, The Bluefish Group, LLC (Bluefish), is the world’s leading luxury concierge and premier lifestyle management company.
For over 2 decades, the team at Bluefish has built a network of relationships with the finest travel, leisure and entertainment organizations, managing travel and entertainment options for the elite of taste and mind.

Bluefish, A Luxury Concierge Firm That Plans Trips For The Rich, Famous And Adventurous