Coke’s Real-Time Social Composing Event

03/02/11

Dory Carr-Harris

Coca-Cola's interactive event will redraw the boundaries between artist and fan to create a unique musical experience.

Today, Coca-Cola announced a live event that it will be holding in London on March 22. Teaming up with the band Maroon 5, they will sponsor and most certainly “fuel” a 24 hour composition in which a global audience will be able to interact with the band to influence the creation of a song. By RSVPing on Facebook, you can be part of this interactive event which will redraw the boundaries between artist and fan to create a unique musical experience.

Participants are encouraged to “inspire” the band by suggesting lyrics, riffs, and rhythms, and will be able to comment on the progress of the song throughout the composition process.

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