Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

Stay away from the black hat at all costs

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

Black hat marketing is a term that can be applied to any shady dealings advertisers use to see the best results, no matter what is at stake.

Many industry insiders are beginning to identify ways that can be applied to an email marketing campaign, and are advising all companies to stay away from the sometimes unethical strategies.

Marketing forum Business 2 Community explained there are various ways more dubious businesses can indulge in black hat email marketing. For example, the source said sending out unsolicited messages, not honoring opt-out requests and purchasing contact lists can sometimes be considered unethical.

Moreover, the source explained, most of these tactics have been deemed illegal by the Federal Trade Commission.

The CAN-SPAM Act of 2003 has banned these practices, among others, and made them punishable by harsh fines.

Even if a company is not actively pursuing these strategies to boost sales and click-through rates, Business 2 Community explained marketers need to remain vigilant, as they can unknowingly participate in unethical ploys by accident.

Staying on the straight and narrow is the best way to ensure the company does not face fines and the brand's reputation is not irrevocably damaged.