Cognosys Technologies launches CgSocialAnalyst, a Big Data based public sentiment analysis solution, delivering sentiment analysis over huge amounts of data collected from social media and generating BI Analytics and Dashboard for data metrics.

Public opinion can make or break a corporate image. Keeping a track of social media has become part of the marketing strategy in this digital world.

Pune, Maharashtra (PRWEB) September 15, 2013

All organizations relying on “Brand Value” need business intelligence to decipher the huge amounts of data in the social spectrum which is relevant to them. Organizations are storing more and more information about social media and market trends. Analyzing such data helps in more accurate and detailed performance monitoring of product inventories, advertisement expenditures, etc. Businesses have to think one step beyond the traditional means of customer reach like newspapers, television and radio. The real place for reading market sentiment in today's social scene is on the internet and social media.

Any potential buyer likes to know what other customers have to say about a product; they will usually search for reviews on social media and is influenced by the comments and reviews on social media. This necessitates focus on social media like Facebook and Twitter, to keep track of reactions to products, services and the brand name as a whole. While social media has surfaced as a great place for marketing products, it has also proved to be a place where reputations are made or destroyed.

CgSocialAnalyst suite can analyze Big Data in the form of huge collections of raw data gathered from different sources like webserver log, Facebook and Twitter and convert the same into meaningful data source that can provide various statistics to track the attitudes, sentiments and opinions on the social platforms about a product's perception in the market. Organizations can gauge ROI with regards to marketing, innovation, customer support etc. giving a new dimension to the decision making process. Reputation analysis with Big Data also helps in focusing on customer sentiment and can help offer tailor made product and services to the customer.

CgSocialAnalyst leverages cloud storage for storing huge amounts of raw big data, which is processed with “Hadoop” and CEP Engine. Intelligent Map Reduce programs analyze and extract relevant information like opinions and sentiments whether positive or negative. This process is highly modular and can be customized as per the needs of organizations. CgSocialAnalyst's high performance middle-ware stack trains the model to transform the data to business intelligence. Sophisticated analysis of Big Data with CgSocialAnalyst helps innovation and development of products and services, positively influencing business growth and social trends.

CgSocialAnalyst's Business Intelligence and Analysis results are provided with awesome dashboards to display multiple metrics, alerts and schedules giving holistic sentiment meters of brand reputation and sentiment. Armed with this information, businesses can identify areas where they need to improve and innovate to provide better services to their customers and improve their market presence and customer satisfaction.