I'm having a hard time understand what's really bad about this. I mean, sure, people are posting/reblogging/tweeting things about Kony so that they will appear to be less shallow than they really are, but wasn't the whole point of "Kony 2012" to make him famous and raise awareness? Yes, they are supporting it for the wrong reasons, but at least it's raising awareness, so maybe someone who actually DOES care about it will see it.
I just don't get why everyone is really upset that it HAS become famous. I thought it would be more like, "Yeah! Everyone's talking about Kony, just like we wanted! Mission accomplished!"
But now it seems like people are going all hipster and saying things like they knew about it all along, that it's been happening forever, and that the sluts don't actually care. Despite that all being true, I think we should just be happy that they were successful in their attempts to make Kony famous...

You raise a good point, but the harsh reality is merely that this is just a trend. As are most things. Remember the Numa Numa guy? Are people still talking about him? Not nearly as much as when he was "Trending". Key word there.
Appearing ethical and junk is just a trend for the time being and will wear off when another viral video about a cat playing the guitar hits and appears on "Oprah" or "Ellen" Or RayWilliamILikeGenitaliaJohnson or whatever.

That's what everyone is so frustrated with. Not so much the intention behind the attention brought fourth but the knowledge that it is just a trend that will fade away into the darkness as most other things have.

I see how that can be frustrating, but what else were we going to expect? That american citizens would come together and actually try to stop it?
Horrible **** happens all over the world. How often do people come together as a community to stop them?
Props for being optimistic about human nature, I guess.

...Not that we're all horrible people or anything. We empathize, but we just don't really act on the things we say.
pic semi-related

Hey that's true. The only thing that I hope is actually happening is action. There are plenty of people talking unless there is some type of fundraiser or charitable event of some kind I'm not entirely sure what will happen. If people send money from the comfort of their lazy chairs, well at least they're helping. If it's just, as mentioned by many, a bunch of children using one commonality to relate to one another over a large ethical issue, then it seems just a tad bit scarier. If we learn to act (or have opinions) of ours owns as opposed to following the herd, then we'll be a much more successful society.

Though, there is no easy solution to this problem. So I guess I'm just a cynic who has some hope for our future.