Problems We Solve

At Bright Aspects, we focus on what you need and how to help you solve your problems. We have been working on Marketo and related technologies and strategies for several years and most likely have some tips/inputs on your specific needs.

No In-House Marketo Expert

We do not have any Marketo expert in-house. Every team member works on Marketo program but we are missing campaign launch dates. Marketo is getting unorganized, and haphazard.

Inherited Messy Marketo Instance

We have a Marketo instance that is a few years old. Over the years, it had several owners. The original team that implemented it moved on. It is an undocumented mess and figuring out even simple things take a long time. We need help now!

Not using Marketo strategically

How to integrate Marketo with ___?

Shall we be using SOAP API, REST API, Munchkin API or Web hooks? We created ‘World’s first DIY web hook library for Marketo at BrightHooks.com‘. Need a Marketo integration architect who have done it before?

Repeated, tedious & wasteful tasks

We get ad-hoc requests for list uploads, list pulls all the time. We also get asked to send ad-hoc email blasts. It takes too much time away from more strategic initiatives. Can these tasks be automated?

Services

Modern marketing is already very technical in nature. Marketing technology stacks are increasingly getting more and more complex. Effective use of solutions like Marketo needs one to have mastery of several multi-disciplinary strategies and technologies. Most of our team is made up of software engineers, turned marketers., thus having the unique 'techno-marketer' skillset.

We have seen some companies start their marketing automation journey with simple email marketing, and adding additional initiatives gradually. While some companies prefer to jump in with head first, implementing Marketo with all the bells & whistles. We help marketing leaders solve the problems they face in their Marketo journey.
Based on the exact stage you are in your marketing automation maturity journey, we provide following services.

Clients

Testimonials

Several dozens of extremely satisfied customers!

Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services.

SumTotal Systems

I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise.

McGraw-Hill Education

We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.

VMWare

Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services.

SumTotal Systems

I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise.

McGraw-Hill Education

We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.