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The timing’s hardly ideal, but Hugo Boss just opened its first store to house all the brand’s men’s and women’s collections under one roof. The 4,000-square-foot shop is in the heart of NYC’s Meatpacking District, where it’s been given a bold (and neighborhood-appropriate) design by Italian architect Matteo Thun. (He also did interiors for Hotel Missoni Kuwait, which is slated to open in early ’09.) Here, he’s given the space velvet curtains and gold ceilings to go with the exposed-brick and stone floors, all complemented by a bold lighting system that is dictated (in part) by the weather. In other words, this is a store built to weather whatever storms may come—literal or otherwise.

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