Airline Case Studies

Delta Air Lines

Delta was named Business Airline of the Year 2017 at the Business Travel Awards.

What started as a humble aerial crop dusting operation called Huff Daland Dusters in 1924 has grown into one of the world’s largest global airlines, helping over 180 million travellers get to the places they want to go to each year.

Delta has recently strengthened its UK presence with a focus on its London network and business travel; all transatlantic Delta flights feature flatbed seats and are Wi-Fi equipped. Their successful joint venture with Virgin Atlantic delivers a comprehensive network to the US with up to 40 daily flights – including 28 services from London Heathrow.

DMD has been a trusted supply partner to Delta since 2010, following its merger with the former Northwest Airlines. In that time their network footprint has grown and DMD now serves local market press, numbering well over half a million copies per year, across 3 continents, to include:

20+ Europe stations

6 Asia-Pacific stations

South America stations

‘Roundtrip packs’ targeting key European markets

“As a global airline we recognize the importance of product offerings which provide personalization and value to the overall travel experience. Not only does DMD superbly manage the relationships needed to deliver a thoughtful and customized product, their aptitude in navigating the operational complexities of a demanding supply chain has also allowed them to meet Delta Air Lines’ high service-level expectations.”