Experience Fayetteville Visitors Center at 21 S. Block Ave. recently reopened after a $111,000 renovation project. The center had been closed since March and it reopened July 22.

Molly Rawn, executive director for Experience Fayetteville, said the redesign is expected to allow for a better focus on information and guest experience.

“Besides being the definitive source of what to do in Fayetteville and the region, we want the Experience Fayetteville Visitors Center to be a place guests can have fun and be inspired,” Rawn said. “We want people to walk in and immediately get a sense of our community and what makes Fayetteville amazing.”

Fayetteville-based architecture company Modus Studio designed the structural changes, and Southern Building Services Inc. of West Fork was the contractor. The existing 593-square-foot center was expanded to 795 square feet. Other changes include large-scale art and neon messaging and video and maps to show attractions throughout Fayetteville and Northwest Arkansas.

“Experience Fayetteville is a unique voice in our community,” said Daniel Aros, project designer at Modus Studio. “As the visitors center is a corner anchor of the downtown square, we worked diligently with Molly and her team to highlight the architectural language of the existing building and create an inviting experience for folks to learn about the place we call home.”

The visitors center will carry merchandise related to Fayetteville and Northwest Arkansas. Some items are made locally and are only available at the center. Other creative aspects of the space will be added in the coming weeks.

Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville and is responsible for marketing the city to visitors and having a positive economic impact on the city through tourism. Experience Fayetteville oversees the visitors bureau and visitors center, the Fayetteville Town Center, Clinton House Museum and Walker Stone House. The Fayetteville Advertising & Promotion Commission is the governing body for Experience Fayetteville.