Jashn-E-Kebab at Paradise, Hyderabad

Hyderabad, August 8th, 2018: Paradise, the 65-year-old legacy brand synonymous with authentic Hyderabadi Biryani, today announced it is hosting the fourth innings of their Hot n Juicy Kebab Festival, “Jashn-e-Kebab”, across all its outlets across the country. The festival boasts of 26 delicious varieties of Kebabs from across the length and breadth of the country. The Kebabs can be availed at all their Dine-in Restaurants, Takeaways and can be ordered through their delivery partners – Swiggy, Zomato, Food Panda and Ubereats. Prices of the Kebabs starts from INR 199.

Kebabs originated in Turkey and travelled across the Asian continent to come to India to become a staple of Mughlai cuisine. Soon it got assimilated into the regional cuisines of India, locals used the aromatic spices peculiar to the region and transformed these Kebabs to suit the native palate and preferences. ‘Jashn-e-Kebab’ is an effort to showcase and celebrate the diverse variety of Kebabs from different regions of India.

Gautam Gupta, CEO, Paradise said, “Everyone knows that Paradise makes great Biryani but not everyone knows that Paradise is also the place for great kebabs offering a wide variety to suit the taste buds of food lovers with varied choices. At Paradise, we always like to innovate and delight our guests with new variety and taste, apart from our existing menu. We host guests hailing from all over the country, hence we offer a diverse assortment of Kebabs from across India, Veg as well as Non-Veg (chicken, mutton, seafood among others). We are confident that the third edition of Paradise Kebab Festival will be a resounding success.”

Chef Pankaj Kumar(Culinary Operations Head), Paradise said, “Jashn-e-Kebab” is in line with Paradise’s long-standing tradition of providing great Indian food to customers. Like earlier, this year also we have curated the 26 exotic varieties of kebabs with exciting recipes from our years of experience, made of handpicked spices, fresh meat & vegetables, hygienically processed, to make that mouthwatering, succulent kebabs at the end, every time we serve the guest. We look forward to hosting our diners and have them indulge in the array we have curated.”

To break through the norm and give the classic an upgrade, Chef Pankaj Kumar unearthed recipes that are native to regions. For instance, a recipe with Gongura (Sorel Leaf) from the Andhra coastline, The Murgh Gongura Kebab. There are other fused Kebab which is part of this innovation such as Murgh galangal Kebab which is flavoured with Thai Ginger. Then there is Murgh Dum Pukth Kebab which has a smoky flavour.

Keeping in mind the different eating habits, the kebabs have been categorized into four unique Kebab platters – Non-Veg Festival Platter, Veg Platter, Chicken and Seafood Platter.

The Hot n Juicy Kebab Festival Festival is available at all our outlets across Hyderabad except Inorbit mall food court.

About Paradise:

Back in 1953, a small Canteen and Cafe functioned out of a cinema theatre called Paradise in Secunderabad. The Café continued its services even when the theatre shut down. Between 1978 and 1996, under the leadership of Mr. A Hemati, the restaurant underwent an exhaustive re-structuring, renovation and modernization programme that was aimed at adapting to the changing social trends and evolving food habits of the people. The Paradise brand became synonymous with Hyderabad and Biryani and it was only in 2004 that the Management decided to expand to other cities and other localities in Hyderabad.

Today, the 65-year-old brand has presence in Bengaluru, Chennai, Visakhapatnam, Vijayawada, Guntur & Gurugram besides Hyderabad and has a total of 32 outlets across India. Paradise is gearing itself up to expand its footprint across the country and the world in the years to come.

In fact the world’s favourite people too enjoy the world’s favourite Biryani. Paradise boasts of clientele that includes celebrities from every walk of life including politicians, cricketers, and heads of States, film stars and many more. An array of dignitaries including Sachin Tendulkar, Aamir Khan, Sania Mirza, Rajamouli besides Rahul Gandhi and Chef Sanjeev Kapoor are amongst the host of celebrities who have enjoyed the famed Hyderabadi cuisine at Paradise.

About Paradise:

Back in 1953, a small Canteen and Cafe functioned out of a cinema theatre called Paradise in Secunderabad. The Café continued its services even when the theatre shut down. Between 1978 and 1996, under the leadership of Mr. A Hemati, the restaurant underwent an exhaustive re-structuring, renovation and modernization programme that was aimed at adapting to the changing social trends and evolving food habits of the people. The Paradise brand became synonymous with Hyderabad and Biryani and it was only in 2004 that the Management decided to expand to other cities and other localities in Hyderabad.

Today, the 65-year-old brand has presence in Bengaluru, Chennai, Visakhapatnam, Vijayawada, Guntur & Gurugram besides Hyderabad and has a total of 32 outlets across India. Paradise is gearing itself up to expand its footprint across the country and the world in the years to come.

In fact the world’s favourite people too enjoy the world’s favourite Biryani. Paradise boasts of clientele that includes celebrities from every walk of life including politicians, cricketers, and heads of States, film stars and many more. An array of dignitaries including Sachin Tendulkar, Aamir Khan, Sania Mirza, Rajamouli besides Rahul Gandhi and Chef Sanjeev Kapoor are amongst the host of celebrities who have enjoyed the famed Hyderabadi cuisine at Paradise.