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CDW launches TV, print ads

Published on September 01, 1999.

CDW Computer Centers, Vernon Hills, Ill., launched the latest phase of its corporate branding campaign via Donino, White & Partners, Atlanta, a $4 million to $5 million effort including cable TV and business print. Six new TV spots take a humorous approach and expand CDW's typical CIO professional target to include information technology managers and small business owners looking for PC hardware solutions and services.