In The Press

Cadogan estate makes Chelsea hip once more

By Bertie Russell

20 July 2018

In the 1960s Chelsea and its main thoroughfare, the Kings Road, was one of the centres of Swinging London, a place where fashion designers created the latest looks and the smart set challenged the social and sexual norms of the previous decade. Chelsea remains one of the most affluent parts of the capital, full of expensive properties and upmarket boutiques, but the individualism that characterised the district is missing. Hugh Seaborn plans to change all that. “We are making the area distinctive once again — recapturing the essence of Chelsea,” he declares.