Citroen DS DAYS: feast on 2 years of the DS line and lifted the veil on its future

Real success story was the French, the DS line is a unique adventure for a generalist brand. Launched two years ago, today is a gamble succeeded with three models marketed - CITROEN DS3, DS4 and DS5 - and already 200,000 sales! The opportunity for the brand to organize the April 12 to 14, the DS DAYS. Three days with the program, while the DS universe unveiled to the general public, including site visits to production testing, but also revelations on the future of the DS line ...

DS line: 3 models, 2 years, 200 000 sales in March 2010: CITROEN CITROEN DS3 was singing to and with it, the DS line. A distinctive line complementary to the main range of the brand, opening a new approach to automobile premium. A line of models with more radical choices for clients seeking biases style, architecture, sensations and refinement. "If a manufacturer generaliste was lawful to take that risk, it was well CITROEN" said Frederic Banzet, General Director of Brand, arguing that "in its history, CITROEN is the only brand to have managed to reunite in a 2CV and its showrooms a DS. " A bet and a dare recognized with 200,000 sales in two years success. Bold, the DS line does not, however, intended to rest on its laurels and promises a future full of surprises ...

DAYS DS: three days of sharing, passion and excitement around the Ds line

April 13, DS DAYS offer the general public exceptional site visits production Citroen DS3, DS4 and DS5, models three factories in France, respectively in Poissy, Mulhouse and Sochaux.

In addition, the public will be invited to take the wheel of a DS3, DS4 or DS5.

For lovers of rallues WRC, the appointment is given to circuit Sougy with laps in Citroen DS3 specially prepared for the occasion.

The future of the DS

Of festivities which shall begin on April 12. On this occasion, Frederic Banzet, General Brand Manager, in the presence of Philippe Varin, Chairman of the Managing Board PSA Peugeot Citroen Group, will unveil the future of the DS line including images of a new concept car, Number 9 , which will be unveiled at Beijing in April.

Source: Citroen

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