Following two incidents which resulted in fires, Tesla is adding a titanium underbody shield to the Model S. This triple underbody shield was added to all vehicles manufactured after March 6 and Tesla service will add it to existing vehicles free of charge.

Tesla says it tested the new underbody shield 152 times and the shield prevented any damage that could potentially cause a fire or penetrate the battery pack.

And it uses GIFs to re-enforce that fact.

Shown on the Medium post is a Model S outfitted with the new shield running over a three ball tow hitch, a nasty concrete block and an alternator. All in GIFs.

Simply put, it’s hard to ignore a GIF. With videos, readers have to press play, but not with GIFs, and Tesla wants to ensure their point is made. The two Model S vehicle fires were a PR nightmare for Tesla, who is already fighting a multi-front war.

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OverviewTesla Motors was started by a group of Silicon Valley entrepreneurs and strives to create a revolution and accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. Tesla vehicles are EVs (electric vehicles), which are transforming the way people drive and move. Tesla has gone public as of June 29, 2010 and has a market cap of $2.47 billion …

BioElon co-founded Tesla and continues to oversee the company's product strategy -- including the design, engineering and manufacturing of more and more affordable electric vehicles for mainstream consumers. As Chairman and Product Architect, he helped design the ground-breaking Tesla Roadster, for which he won an Index and a Global Green award, the latter presented by Mikhail Gorbachev. In October 2008, …