We are a group of former Nokia engineers; for years, together as a team, we have created state of the art smart phones, integrating some of the
most advanced technology in the mobile industry.

We are also passionate runners, bikers, triathletes, swimmers, marathoners,
and more.

During our training we have tried different GPS watches and we have never been
completely satisfied with them: too bulky, too difficult to operate, slow in
getting the GPS signal, small screens and little to show: honestly quite boring stuff.

We were looking for the perfect device to support our training and we could not
find it.

Last year
we decided to take the chance and realize our long wanted dream of a training GPS watch that every athlete would desire.

That was
when we created Leikr.

Leikr watch start up screen

Who is a Leikr athlete?

At Leikr when we say athletes, we mean any individual, regardless of their current fitness
level or preparation.

An athlete
for us is whoever has the ambition and determination of improving herself/himself
and reach his/her personal goals.

That is why
our motto is “power your potential”, we believe everyone has untapped potential to reach out to.

Why is our GPS watch so special?

Because it is actually a cool piece of electronics: we took the best practices of designing cell phones and we brought these to the GPS watch market.

We were looking for the best way of having a completely integrated product, maximizing the screen real estate, reducing product size and thickness, increasing battery life and making the SW customized through our back end.

The Leikr watch is entirely designed and developed in Denmark.

Leikr watch in the docking station

What makes our watch cutting edge?

Firstly it has the best feature set
for running, biking and all other sports you might want to do: it has a snapping
fast custom made GPS system (remember when you are out waiting for the
GPS signal for minutes and all you friend are gone?), a big color display (2” full-face color display with 11% reflectivity index, protected under a
virtually unbreakable gorilla glass layer), on board maps from OpenStreetMap (no one else does), wireless
connectivity to the cloud (you can program your training wherever you are and
sync it to your watch: all cables,
dongles, SW agents…..gone!)

Leikr sales box prototype

Leikr active screen view

Moreover,
we have the ambition to cover your training from start to end, like no-one else
does: from planning, to executing, to analyzing and sharing your workouts.

Planning: workouts and programs can be downloaded to your watch from our portal: you just state to Leikr your fitness level and your goals and then our coaches will recommend appropriate workouts for you. Workouts and programs are then transferred to the watch that follows you during your training: we call it the “coach on your wrist function”.

Executing: the big
display shows simultaneously all of your parameters while
you are training: pace, speed, heart rate, distance, elapsed time and calories.
No need to choose what to monitor, you got it all at a glance.

We track
your routes on the maps and show you where you are, where you have been and
where you are going, so you can adjust your training on the fly and make sure you always make it home.

Analyzing and sharing:
we integrate with Endomondo, the largest on line sports community, for analyzing
your training and sharing it with your friends.

Our devices
are upgradable, that means that we will grow our devices with your ambitions,
delivering more SW features over time.

CHECK OUT THE VIDEO WE RECORDED WHILE TESTING OUR WATCH

What have we accomplished during this last year?

This last year has been a year of though work, long days and nights. We have now completed the development of our first device, and we are almost ready to start a pilot in Denmark.

On board Software and back-end: we are utilizing a Linux Operating system and Qt application framework. This solution allows us flexibility and reduced power consumption. Our development team has years of experience developing on this frame work. Testing is on going relentlessly on our first SW version. SW will be upgradable by the users through our on-line portal.

Electronics: the electronics are finalized, 180 components on a 6 layers engine board, with 1000 connections, it works like a charm!

The Leikr watch electronics

Mechanics: design is finalized; parts are currently being manufactured for the first pilot.

Mechanics: CAD views

Mechanics: exploded views

What steps do we need to take next? the Kickstarter project plan

We see ourselves
as the David facing a few global Goliaths: if we want to succeed we need to scale up and get global
traction.

In order to execute our strategy we have decided to enter the US for the first time with a watch designed to match the needs of the US athletes.

We have decided to launch it from Kickstarter.

Here our project plan:

Kickstarter project plan

Manufacturing of our device

We have already selected our manufacturing partners and the manufacturing of our first pilot product is currently on going.

Leikr is proud of having selected local production partners here in Denmark for the manufacturing of the electronics, the mechanics and the final assembly of the watch.

Stay local: the advantage of choosing local partners for the production and assembly of our Leirk watch are a few.

1. Danish high focus on quality and high profile competences: being a small country Denmark has always been a center of excellence.

2. Fast iterations and quick corrections: going to the factory is just 2 hrs train away from Leikr headquarters.

3. Low carbon foot print: we want to stay environmental friendly as much as we can as we like breathing clean air when we train.

Injection molding tool at the manufacturing facilities

The Leikr core team

The core team of Leikr is composed by 5 partners with different specific expertise. In our previous experience, together we have been creating and developing several smart phones for NOKIA, putting to market collectively more than 80 million handsets.

12 years in the Nokia Research and Development center in Denmark, 4 of which leading concepting teams to deliver smartphones for the global market. In Leikr Lars is in charge of the overall product delivery, from concepting phase to manufacturing plans.

4 years of Business Development and 6 years of Product Concepting and Management for consumer electronics industry. Global working experience (US, Denmark, Italy,China). In Leikr Cristiano is in charge of the total product definition and experience, user interface, marketing.

Palle Staffeldt: Manager, Electronics.

12 years experience in designing and developing hardware and electronics and more than 10 mass production products brought to market. In Leikr Palle is in charge of all the electronics, power management, connectivity and certification requirements.

Nikolaj Østerbye: Manager, Software. Active biker and mountainbiker.

9 years experience in software design and development for the gaming, Internet and Mobile industry: from low level software, to Operating systems, to application layer. In Leikr Nikolaj is in charge of the whole SW stack: design, implementation and testing.

Jesper Christoffersen: Manager, Mechanics. Fitness coach.

13 years experience as mechanical engineer covering from concept designing to mechanical integration, to electro-mechanical solutions. In Leikr Jesper is in charge of designing all mechanical parts, accessories, assembly jigs for the manufacturing.

Leikr Watch color edition

Exclusively on Kickstarter a limited production of colorfull watches: production will be started if we reach the minimum quantity listed.

Arctic White and Rush Red: white main body and red strap.

Arctic White and Ocean Blue: white main body and blue strap.

Atomic Orange: orange body and orange strap.

Risks and challenges

Even though we are used to dealing with quite complex product development planning, we are aware that expanding to the international market requires more muscles and involves a certain amount of risk.
This is especially true when you are not any longer part of a market leading company but working in startup mode.
Potential risks would be external factors beyond our control and linked to the suppliers selection: component delivery, manufacturing and regulatory compliance.
To mitigate the risks we have chosen well established component suppliers, who we were use to dealing with our past experience. We have selected a Danish manufacturer to be able to keep high control on the manufacturing process. We also have close relationships with FCC experts from the mobile phone industry who will help us expedite the process of obtaining FCC approval.

We will have high focus also on the internal development: SW customization, testing and design.

We are committed to execute the plan, making it happen, and we believe that we can be done in 6 months.
We will keep you guys informed during the whole process, so that you will know what challenges we are facing and what actions we are taking.

The mechanical solution of our device is designed to be waterproof.
According to the tests we have done so far with our current prototypes, we can already say that the watch is definetly water resistent (we have tested it extensively in the Danish pouring rain without any problem)

Once we will finalize our production assembly process we will start testing its waterproofness.

This is also in our plans as part of the first SW updates. We will give the opportunity to the user to choose the number of parameters visible in the main screen (we call it "active screen") as well as the parameter visible in "maps view". SW updated will be made available through our web page for download.

Yes, the heart rate is shown in the data field on the lower right corner of the main view ("active screen"). The heart rate data is collected by a chest strap. Leikr will have standard interface to heart rate monitor straps through ANT+ and BT.

Yes, through the Ant + interface Leikr will be able to support accessories. Each accessory will be "enabled" through a SW update so that the data collected from the accessory will be displayed on the main view ("active screen").

We have designed our watch to support future expansions. The accelerometer is already mounted on the board. We will verify that it works correctly during the spring. In the future we will introduce features based on it.

Currently we have not developed any SDK for our watch. We are now taking into consideration the opportunity of making a limited edition where we make the operating system and software available for modifications. We need to understand the legal aspects of it, specially in regards of our suppliers.

Rewards

Pledge $35 or more

BE A LEIKR RUNNER • Receive a high quality Leikr runner jersey in your choice of size. Get featured on the list of Leikr Friends at Leikr.com for helping support the effort. Free shipping to the US.

Estimated delivery:Apr 2013

Ships anywhere in the world

You selected

Pledge $45 or more

10 backers
Limited (1990 left of 2000)

BE A LEIKR RIDER • Receive a high quality Leikr cycling jersey in your choice of size. You will also get featured on the list of Leikr Friends at Leikr.com. Free shipping to the US.

Estimated delivery:Apr 2013

Ships anywhere in the world

You selected

Pledge $149 or more

50 backers
All gone!

THE VERY FIRST LEIKRS • Be one of the first to order and help make this funding a success. You will also be at the very front of the line to get your production Leikr watch as it comes off the line. Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $229 or more

100 backers
All gone!

THE VERY FIRST LEIKRS (2nd Round) • Did that first batch of devices pass you by? We want to support our early adopters and are thus offering this additional reward. Be one of the first funders and get your production Leikr watch before anyone else. Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $279 or more

250 backers
All gone!

SUPER EARLY BIRDS SPECIAL• Help get this effort moving while also being among the first ones to get a production Leikr watch as it comes off the line. Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $299 or more

260 backers
Limited (40 left of 300)

EARLY BIRDS SPECIAL• Help get this effort moving while also being among the first ones to get a production Leikr watch as it comes off the line. Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $349 or more

3 backers
Limited (997 left of 1000)

THE LAST TRAIN • Still at a $100 off of the retail price, be sure to get your Leikr watch and support this innovative project . Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $399 or more

24 backers
Limited (76 left of 100)

BETA TEST LEIKRS: Be an integral part of the Leikr team and help us test the R&D build of Leikr devices. Units will be fully functional with beta builds of software, we will provide frequent software updates based on your feedback and testing results. Free shipping in the USA.

Estimated delivery:Apr 2013

Ships anywhere in the world

You selected

Pledge $429 or more

3 backers
Limited (297 left of 300)

SPECIAL EDITION: ARCTIC WHITE AND RUSH RED • Be one of the few to get a Leikr watch in a limited edition with our exclusive color combination Arctic White and Rush Red. Free shipping to the US.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $429 or more

5 backers
Limited (295 left of 300)

SPECIAL EDITION: ARCTIC WHITE AND OCEAN BLUE • Be one of the few to get a Leikr watch in a limited edition with our exclusive color combination Arctic White and Ocean Blue. Free shipping to USA.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $449 or more

0 backers
Limited (100 left of 100)

OPEN MAPS DEVELOPMENT KIT: receive a special edition of the Leikr watch that enables you use your own generated maps directly on the device. For trail running, hiking, skiing, marine sports, and whoever wants to explore open maps development.
Free shipping to the USA.

Estimated delivery:Jul 2013

Ships anywhere in the world

You selected

Pledge $549 or more

3 backers
Limited (197 left of 200)

SPECIAL EDITION: ATOMIC ORANGE • Be one of the "very few" to get a Leikr watch in a limited monocromatic edition: Atomic Orange. Free shipping to USA.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $599 or more

3 backers
Limited (97 left of 100)

YOUR VERY PERSONAL LEIKR • Get your Leikr with your own personal engraving on the back plate or strap. Your motto, your name and ID, or the logo of your team, to make your like a unique piece. Free shipping to USA.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

Pledge $5,000 or more

5 backers
Limited (3 left of 8)

BE PART OF THE LEIKR TEAM • Come and visit us in our Headquarters in Copenhagen and participate in a 2 day workshop where we will discuss the next generation of Leikr products. We would love to hear your voice and ideas (afterwork social activities are included). Airfare and accommodations included for 1 person.

Estimated delivery:Jun 2013

Funding period

Jan 2, 2013 - Feb 1, 2013
(30 days)

Eureka! You've found our little secret.

Sign up for our Happening email for all the inside info about arts and culture in the Kickstarter universe and beyond.