HMD said that the phone will be sold at M1, Starhub, Courts, Harvey Norman, Challenger, Sprint Cass, Mustafa, 3Mobile, www.handphoneshop.com and selected A-Mobile authorised retailers.

The buzz it has generated in recent weeks has been rather unexpected. After all, it doesn’t boast state-of-the-art features and novel functions.

Perhaps what’s propelling this, is nostalgia. For certain generations of Singaporeans, Nokia was their first phone and Snake, their first mobile game.

Its revival means re-living that simple life – hours manoeuvring a long pixel line to pick up edibles and avoid rocks.

Fast forward to present day – what are its highlights?

Impressive battery life. The Nokia 3310 3G can provide up to 6.5 hours of talk time and an impressive up to 27 days of standby time.

Storage. It has 64 MB storage plus a MicroSD card slot with support for up to 32 GB. This is on par with that of many smartphones.

The legendary Snake updated with colour screen.

But will these be enough?

Let’s look at the target audience.

Kids. But kids nowadays are very picky, according to my parent friends. Kids are exposed to the latest phones via their parents or even through their friends. So, they want in on the latest games, probably not Snake.

Elderly. Considering that my aged relatives watch YouTube videos on their smartphones, some may not be keen on a basic phone.