Entrepreneurship 101: What Is a Blog And Why Do You Need One?

Do you ever get lost in the digital marketing lingo, pretending to know exactly what the terminology means in the hopes that no one will notice that you’re not quite sure what you’re doing online?

As a business owner, you may be excellent at creating a product and interacting with customers in person, but you could be lacking the technical know-how of running your business in a cost-effective and sensible way online; and understandably so.

However, if you’re not utilising the ability to connect with your audience through blogging, you’re ignoring a valuable tool that could mean the difference between creating a highly successful business and maintaining an average company.

WHAT IS A BLOG?

In simple terms, a blog is a page on your website created to write useful and informative articles related to your products or services. It’s a way to build trust, provide expert advice, drive traffic to your website through the use of certain keywords, and create a convincing argument for why potential customers should invest in your business.

WHY DO YOU NEED A BLOG?

1. ADD VALUABLE CONTENT TO SOCIAL MEDIA PAGES

Knowing full well that you simply can’t post “Motivational Mondays” and “Tipsy Tuesdays” without adding some real information to fill your social media pages, you’re going to need something that’s worth reading; giving social media users the ability to get to know your brand simply through your choice of posts. You’re going to need content that links back to your website, which is one of the reasons for having social media pages in the first place. Create useful content in order to rank on Facebook or Google, or find a skillful Copywriter to write SEO content for you.

2. BUILD A COMMUNITY

In order to grow your business, you need to build trust. In order to build trust, you need to have an established community. Thus, in order to create a community that trusts your product or service, you need to be able to convince potential customers that you know what you’re doing. How do you do that? Although it’s a long-term solution, you need to display a website with enough useful content for those who choose to visit it.

3. BECOME VISIBLE ON GOOGLE

One of the most useful reasons for having a blog in the first place is for your brand to appear on Google. Although you can achieve this through Google AdWords, it’s also possible to hire a skillful SEO Copywriter to write useful content by placing certain keywords in the articles. Over time, articles will rank on Google, making it easier for potential customers to find you online.

4. GROW YOUR BUSINESS

The main goal behind starting a business is to make money, right? By investing time and resources into developing a blog, you’re potentially growing your business. Remember, useful content is extremely valuable to Google. If Google approves of your website, you’re well on your way to growing your business online.

Need help writing content for your website? As a digital marketing agency in Pretoria, we have a team of talented SEO Copywriters who are experienced in an array of industries; ensuring brand awareness and a constant flow of useful information.