Red Bull Kluge ad. 10 million views in a week.

By Adam Lance / Useful Thinking / November 2012

The new 6 minute ad for Red Bull is kind of the Honda Cog ad, after, well, a can of red Bull. A machine powered by athletes powered by Red Bull.

The ad which is a great way for Red Bull to showcase their athlete’s credentials was beautifully put together. It was as tricky to pull off as it looks. The whole performance was pulled of in one continuous move. They made sure the really hard moves were scheduled in early in the performance so that if something failed, they would be less likely to have to go through the entire setup again.