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By no means is Beau Rhee, perfumer and founder of Atelier de Geste, traditional. Her first perfume collection, which launched last fall, eschewed typical industry scents, such as florals, for ones that mimicked the elements: water, earth, wind. Her scents, she says, are meant to conjure the idea of movement -- “Atelier De Geste&rdqu…

Dune Road
All eleven scents in the collection are built upon narrated memories shared by MiN founder and CEO Chad Murawczyk and Vice President Mindy Yang, some of which are rendered literally while others are kept more abstract. The assortment sidesteps obvious clichés associated with comprehensive collections that simply seek to “cover …

June 6th 2014 sees the opening of Fréderic Malle's second New York perfumery in Greenwich Avenue. The store will open exactly 14 years after his first store in Paris. Malle worked with architect, Stephen Holl. Images: Adrian GaultMalle is intending to use the same tactic he uses with perfumers, with architects. He says:The success of Edi…

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

Bond No. 9 are launching Hudson Yards, named for The Hudson Yards Redevelopment Project – a joint venture by New York City Department of City Planning and Metropolitan Transportation Authority to encourage development on Manhattan's far West Side along the Hudson River in New York City. The fragrance contains notes of pink pepper, lily o…

Twisted Lily Fragrance Boutique and Apothecary can best be described as the NYC version of perfume nirvana - think sleek wooden floors, purist white walls and rows upon rows of niche fragrances.At the boutique’s opening in Boerum Hill this past week, guests were greeted with Pear & Olive martinis (inspired by Josh Lobb’s creation of the s…

New York's Aedes de Venustas is following up last years Eau de Parfum with new fragrance, Iris Nazarena. The fragrance is named after the rare Iris Bismarckiana, which is also known as Iris Nazarena because it grows mainly in the mountains east of Nazareth. The fragrance, which is available from early June, contains notes of Iris, ambrett…

New York's Bond No.9 are adding two new fragrances to their 'I Love NY' collection. I Love NY for Earth Day is housed in a green bottle and celebrates Earth Day (22 April); and I Love New York for Mothers is in a pink bottle and celebrates mothers.The company say:I ♥ [COLOR=black]NY for Earth Day[/COLOR][COLOR=black][COLOR=dimgray]L…

Perfumer Alec Lawless, of FiFi Award nominated Essentially Me will be making a rare trip to New York in July to teach two perfumery courses at The Open Center, 22 East 30th Street, New York , NY 10016.Details are as follows:World-renowned British Perfumer, Alec Lawless of Essentially Me, is making a rare visit to New York to teach his uni…

It is with great jubilation and honor that I am able to bring you coverage of the US FiFi 2011 as New York Correspondent for Basenotes. I'd like to thank everyone who followed me on Twitter on Wednesday night as I stumbled through the award ceremony held at Damrosch Park in Lincoln Center. Most of all, I'd like to thank Grant Osbo…

The World Science Festival being held in New York City from 1-5 June is hosting two fragrance events. The first is "Scents and Sensibility: The Invisible Language of Smell" on 4th June, featuring participants including Avery Gilbert. The second is "The Smell Lab: Test your smell IQ" part of the "Youth & Family Street Fair" on 5th June.Sce…

New York's Museum of Arts and Design announced today that it will launch the Center of Olfactory Art, marking the first time an art museum will dedicate a department to the art of scent. The Center will support exhibition and program development and provide opportunities for audiences to engage directly with prominent artists in the field…