LeEco kicked off the global online shopping festival on September 19 on both LeMall.com and Flipkart, which was extended by 24 hours on user demand.

“The user response has helped us exceed our target sales figure and notch up a Rs 100 crore plus record. We remain committed to extending similar rewarding deals on our ‘Super’ products in the future as well to our swiftly expanding user community,” said Atul Jain, COO, LeEco India in a statement.

“From being the launchpad for the brand in India, Flipkart is currently working with the LeEco team to significantly expand their market share. Through this journey of hyper growth, LeEco has been part of few record sale events at Flipkart,” added Ajay Yadav, Vice President-Mobiles, Flipkart.