Last month, Catalyst Agents organized a Chinese Influencer event for our client Maison Birks, to facilitate their efforts to introduce UK-based diamond retailer Graff to the Canadian market. Prior to the opening of Graff’s first official boutique in Vancouver…

Collaborations with influencers on western social media is maturing, as platforms rush to put in regulations and policies to manage the flurry of sponsored content appearing on their platform.

With our recent blog post on the uprising of WeChat Pay, with its astonishing over $12 Trillion transactions in 2017, retailers outside of China must consider WeChat marketing and WeChat Pay as an integral component of their marketing strategy, as China tourists, along with their mobile WeChat wallets, are making purchases in retail stores and online shops around the world.