Sunday, January 8, 2012

Ashland Oil / Annual Report for the New Generation / 1979

Not really an Annual Report, more a few pages about how Ashland runs its business. Produced by Shareholder Reports for the company and in keeping with pitching the format to a youthful readership ace cartoonist Jack Davis was chosen to make the large size text come alive (though my other fave illustrator Frank Springer would have been just as good). I don't know if Ashland did any more Reports, probanly not as their products were hardly directed at a youth market.

I’ve only kept this because of the great illustrations. I don’t suppose Davis worked on many Annual Reports and strangely this Ashland one isn’t mentioned in a recently published retrospective of his work (ISBN 9781606994474)

About Me

I always collected printed examples of what I thought was good design or anything that looked visually interesting. Magazines (especially) Annual Reports, brochures, printed ephemera, in fact anything with type on it.