Now when you visit Netflix on Apple TV, you’ll see “Just For Kids” in the main menu:

Along with this extremely prominent placement, the section has also gotten special treatment in its user experience, allowing kids to surf for movies based on characters, much like you can on the Netflix website:

I’d love to see a graphical actor interface like this for all of Netflix, actually.

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email drew@thenextweb.com