SodaStream Unveils (Surprisingly Funny) April Fool’s Stunt

Sparking water supplier SodaStream is giving you a whole new way to enjoy sparkling water with The SodaSoak, a sparkling water marker for the bath tub giving you sparkling bubbles, dazzling bubbles or OHMYGOSH bubbles you can bathe in.

And, yes, as dumb as it sounds, it’s all in time for April Fool’s Day this Sunday.

Partnering once again with Game of Thrones legend, Thor “The Mountain” Bjornsson, SodaStream has also enlisted Israeli reality star Reza Farahan to launch the SodaSoak.

Daniel Birnbaum, CEO of SodaStream said, “SodaStream is always looking for disruptive ways to create moments of joy and April Fools’ Day is the perfect time to do so”.

Bjornsson said, “The thing about SodaStream’s campaigns is that they address important themes – health and wellness or the global plastic bottle pollution problem – in a lighthearted and funny way that keeps a finger on the pulse of pop culture.”

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