Insights West vice-president Mario Canseco said $1.50 per litre appears to be a psychological level where more people seek ways to cut their fuel consumption.

"We're seeing people saying it might be better to take the bus this afternoon, it might be better to walk or try to bike – essentially not to drive," he said.

Fifty-five per cent of poll respondents across B.C. said they're already driving less than usual, while 27 per cent said they're walking more and 19 per cent said they're taking public transit more. (Twenty-six per cent in the Lower Mainland said they're taking transit more.)

While it's helpful that gas prices tend to spike in spring and summer, when the weather is more conducive to walking or biking than December, Canseco believes that's coincidence.

"They're not doing it because it's lovely outside, they're doing it because they're feeling the pain when they gas up."

The poll also uncovered refueling habits of those surveyed.

It may not sound like a winning strategy, but a large number of respondents – 38 per cent – said they've refueled with less gas than usual lately, possibly in hopes of lower prices the next time.

Just over half said they buy at gas stations that give them loyalty reward points, while far fewer respondents said they use a station close to home or work (20 per cent), or they buy at any station when they run low (10 per cent.)

Sixteen per cent said they don't own a car.

The poll also found widespread belief that gas taxes are too high, that B.C. stations charge more than ones elsewhere in Canada, and 91 per cent said they believe gas stations take advantage of motorists by raising prices just before a long weekend.

"There's a high number of people who look at the service stations as gougers," Canseco said.

Just four per cent said they've considered selling their vehicle and switching to a more fuel efficient one.

Canseco said he believes that will change over time as electric car prices come down.

The poll didn't ask the more than 800 respondents if they regularly drive to the U.S. to refuel with cheaper gas.

But Canseco said a previous poll on cross-border shopping habits showed gas savings is one of the top reasons why Lower Mainland residents frequently head south.

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