PAUL & JOE is an amalgamation of the names of the two little boys of the brand's designer, Sophie Albou. The first men's ranges were launched in 1995, as a contrast to what was perceived as men's fashion: young, fresh, retro and coloured. This was followed by highly-coloured women's collections, with flamboyant prints and very feminine materials. PAUL & JOE has never ceased to evolve. Today, the brand is represented in all four corners of the globe, from Paris to Sydney and from Seoul to Jakarta. The success enjoyed by PAUL & JOE is attributable to universal recognition of the quality and creativity of the company. Paul & Joe Sister has the spirit of Paul & Joe but at more affordable prices. Paul & Joe Sister shoes are popular with impish young girls who are fans of Sophie Albou fashion.