Digital Content Next

… and advertising are taking the problem seriously. “It’s real, and it’s tied to a tech arms race happening because the consumer has been ignored for too long,” said Jason Kint, CEO of media trade organization Digital Content Next, which represents publishers for the advertising community. “Current adblocking revenue projections1 dwarf the entirety of digital…

blogs.wsj.com - Recently, as ad blocking spreads across the Internet, publishers have tried different strategies to deal with the problem, everything from completely disallowing ad-blocking users from viewing content on their site to paying anti-ad blocking firms to block the blockers.Some publishers, however, have taken a softer approach: appealing directly to...

… the transition to digital. And he’s not alone. While FT and The Economist (which is 50 percent owned by FT) have been leading the charge, a 2014 study by Digital Content Next found that 80 percent of publishers are interested in selling ads based on time spent. The movement towards monetizing time could be a turning point for struggling…

… experienced anywhere near that level of growth.” After this dose-of-reality opener, two of Facebook’s strategic partnership representatives, Beth Loyd and Jason White, took the stage. Not surprisingly, they had some pretty compelling statistics of their own: More than 1.3 billion people use Facebook worldwide. The average user checks…

… the digital industry’s top publishers, Digital Content Next surveyed and interviewed a sample of their membership—including representatives from The New York Times, ESPN, Vox Media, Condé Nast, and more—about their plans to use time spent as a metric for selling ads. The report states: “Until 2013, the most common way the industry measured time…