RADIO PROGRAMMING IN A PPM WORLD
by Gary Marince 70-Minute Audio Seminar; Instant Download!

Personal recommendation from Dan O'Day:
The Portable People Meter — PPM. Love it, hate it, fear it, don’t have PPM in your market (yet) —
If you program a radio station, we now have a
much clearer picture of how your audience uses your station. A close analysis of PPM data
reveals a number of things you can do right now
to increase your ratings, regardless of the
measurement methodology used in your market.

"I expected this to be the typical Arbitron dance. Gary actually gave me actionable steps to ensure my ratings remain strong from quarter hour to quarter hour. Great information!"

"We don’t have PPM in our market, but the information is great and useful anyway!"

"Really useful. I never thought that on-air guests can influence ratings the way Gary demostrated. Great!"

"There are no plans for PPM to start in my country, but it’s great to find out how listeners actually use radio. Gary’s research on on-air interviews was invaluable."

"Being in charge of music for both Country and AC stations, this was one of the most valuable speakers I have had the pleasure of experiencing. The insights offered in terms of clock design, stopet placement, etc., were astounding. Not to mention the tips we can bring back for our jocks in terms of break length and tune-out factors."