Website owner? Professional copywriter? Copywriter wannabe? Look over my shoulder as I show you all the tips & tricks to this easy system.

Transform your site from an endless monthly expense to a profit-generating asset.

Entice site visitors to take the action you want them to take.

Create a profitable flow of visitors from the engines to your site.

Discover the most up-to-date, Hummingbird-, Penguin- and Panda-friendly copywriting techniques.

Apply these strategies to ANY type of website including B2B, B2C, ecommerce, product sales, service sales, ebooks and other information products, software and more.

Discover 28 different ways to position your products/services as the obvious choice for your target customers.

10 online videos broken down into manageable segments.

Real-world examples of profitable sites.

Before and after copywriting makeovers.

In-depth case studies.

Cheat sheets, worksheets, planning guides & more.

Permanent access: no expiration date.

"We've worked with Karon for years and understand firsthand the value she brings through her training. Her Step-by-Step Copywriting Course is a stellar example of easy-to-understand yet enlightening material that will help your website gain more conversions and higher rankings."
Mal Darwen, Product Manager, Wordtracker

Getting more conversions/sales is
what the Step-by-Step Copywriting Course is all about.

Your goal, as you go through this step-by-step copywriting training, is to develop your website, conversion & search engine copywriting techniques to the point that you don't merely put words on a page.

Instead, you create a plan based on your precise target customers. Your copy will be specifically geared to speak to, make a connection with and persuade your customers to click, call, subscribe or buy.

And with all the tips, tricks and tools I give you... creating this kind of response to your site is easier than ever.

"And What About Ranking with the Search Engines?"

Don't be fooled. Copywriting is not one-size-fits-all. And SEO copywriting isn't about just stuffing hundreds of keywords into the content on your site's pages. In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

And you will! It's all laid out for you in a logical, easy-to-understand manner so you know exactly where to put keywords without ruining the flow or message of your copy.

This self-paced, self-study course is delivered in 10 modules, each broken down into easy-to-digest, short segments. View them whenever you have a few minutes.

Muliple formats - Choose what's right for you

The course is video based, but also includes transcripts if you prefer to read rather than watch.

Get step-by-step instruction with lots of real-world examples
You'll look at real-life website examples that show you exactly how to (and how NOT to) write powerful copy. Hands-on practice

We learn best with practice. That's why I've provided assignments at the end of every lesson so you can immediately use your new skills. Answers & insights on how I would write the copy

This is a self-scoring SEO copywriting course. Once you've completed each module, you can check the "Answers" document to see how I would complete the assignments. It's easy to gauge whether you're on the right track when you compare your work to mine.

Feedback to guide your progress

You get free membership in the private Facebook group so you can receive helpful feedback from me and other members of the group.

Plus... Helpful Bonuses Designed to Keep You on Track
In addition to the phenomenal information and techniques you'll learn from the Course itself, there are some valuable bonuses that can help take your copywriting training to the next level.

Access to my Private Facebook Group exclusively for Copywriting Course students. (Priceless!) Brainstorm, ask questions, get advice, communicate with other website owners, copywriters and marketing managers about all things copywriting.

Bonus worksheets, cheat sheets, checklists & more for each session These quick-reference documents make it oh-so-easy to remember everything you've learned. Apply them to every type of copy you write from short ecommerce product descriptions to long sales letters.

Copywriter's Ebook 3-Pack including Conversion Techniques, Captivating Blog Posts and The Emotional Side of Copywriting take you deeper into 3 vital topics every copywriter needs.

Professionally created transcripts. Beautifully designed PDF transcripts you can save on your hard drive or print out for easy referral.

Permanent Access to the Course This is not a monthly-access product where you lose all the material if you cancel. Unless you ask for a refund, you'll have permanent access to this web / SEO copywriting course.

Websites that rank higher and convert better are in your immediate future.

Write web page after web page that ranks high and converts visitors into paying customers. This is the starting point for improving the response to your copy once and for all.

30-Day, Risk-Free,
Money-Back Guarantee
Try it out for yourself. Use what you've learned to write more response-oriented copy. If you aren't completely satisfied after you've implemented what you've learned, just tell me why within 30 days and I'll personally refund your entire purchase price.

Who has taken the Step-by-Step Copywriting Course?
Employees that work for...

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