Foursquare Begins Office Renovation

The design of the office will be relatively simple, using glass, steel, and a “vibrantly painted gypsum board” in the build-out, according to a press release from Aragon Construction, the management firm handling the renovations.

Foursquare's Old Office

There will be main reception area stocked with iPads “for a tech savvy entranceway that can be programmed for different themes,” according to the press release.

But it will be mostly light on quirks. There are currently no plans to copy Google’s in-office Segways or Shelby.tv’s 300-square-feet turf, all the better for playing ping pong barefoot. What quirks will make it into the final design will be revealed when foursquare’s office opens in January.

“It hasn’t been too quirky, and if there is, we will have to reveal that at some point, I cannot reveal that now,” said Mr. Chopra.

The eleventh floor will be subleased initially and is currently not undergoing renovation, said Ms. Gleason.

The London-born Mr. Chopra said he received an email from a Foursquare representative in October inviting him on a tour through the company’s 56,000-square-foot Soho space.

Within a week, he was hired for the job.

“They do not waste time,” he said.

Since launching 2009, Foursquare has grown at a steady rate, opening an office in San Francisco and increasing its headcount to close to 100 people. Earlier this year, the company raised $50 million in funding through VCs like Union Square Ventures and Spark Capital.

568 Broadway is already the home of restaurateur Keith McNally’s business operations and a Bliss spa.