In many ways, beer is the creative fuel of the modern advertising industry. To celebrate our favorite libation and to commemorate International Beer Day (today), our creative team at HLK crafted beer labels that combine our deep love of beer with agency tropes that we all can relate to. (e.g., Looming Deadline; Has This Ben Proofed? Pilsner; Scope Creeper Double IPA)

The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfiltered client feedback. We’ve shared them on our social channels this morning and are asking our fans and the beer drinking community to join us in celebrating, selecting their favorite. We’ll turn the winner into a prototype (and see where that takes us).

Our vote goes for Looming Deadline Coffee Stout. Caffeine & alcohol; one surefire way to jumpstart that early heart-attack.