Tourism chiefs in Magaluf are set to mount a £400,000 PR drive to boost the resort's reputation in the wake of such scandals.

Earlier this week, Spain’s Secretary of State for Tourism, Isabel Borrego, said: “We’re talking with the Balearic Islands’ regional government about what needs to be done and what messages and measures need to be put in place to ensure this sort of thing never happens again in a holiday destination.

“There will be a joint publicity campaign against this sort of thing, focusing on the fact we want responsible and quality tourism.”