If it is time to roll out a professional website for your business, there are a few things to consider before selecting a Web development firm.

Design skills are necessary because of the importance of great visual impact. Research tells us you have only up to three seconds to make a great impression before your Web visitor decides to read more or click away.

If that Web visitor does decide to read more, a strong and convincing message is the next critical component. The home page is prime real estate. Information must be easy to find and easy to understand.

But in order for that potential customer to find your website, they must know you exist. If your business has the budget for a national marketing campaign, that’s great! However, most small business owners need to find a way to judiciously spend ad dollars.

Business owners have two other options for driving business to their website.

1. Search engine marketing, which includes pay-per-click sponsored ads. This is an ongoing cost where the business owner pays a set rate for each click that comes from their paid ad campaign when working with an online marketing firm or with Google.

2. Search engine optimization, a one-time investment producing ongoing results. SEO is the process a trained webmaster uses applying Web development techniques to behind-the-scenes code and meta tags and the actual Web copy in an attempt to get the website listed high in search engine results.

A knowledgeable Web development firm will strategize with the business owner as to which keywords or key phrases best describe their product or service, then do the necessary research to determine which will drive the most traffic to the website.

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