ARE YOU AN

INSIDER

Why The Man Repeller's Leandra Medine is The Boss of Blogging

by
Nayiri Mampourian

We love a great number of fashion bloggers, but Leandra Medine of Man Repeller, who we’ve been following since the very beginning, ranks very high on our list of favourites. At the ripe young age of 26, Medine has really changed the way fashion blogging as a business is conducted, transforming herself from personal style blogger to wildly successful entrepreneur in a matter of years.

Feeling inspired? Read on to see why and how Medine’s a female powerhouse in the corporate world.

1. She transformed her blog Man Repeller into a fully functioning fashion website.

1 / 8

PHOTO:

Getty Images

What used to be a personal style blog has turned into a full-on fashion and lifestyle website. Man Repeller now has eight contributors, including Amelia Diamond’s laugh-out-loud articles focusing on the modern woman’s everyday issues, Medine’s own insightful fashion posts, or a weekly guest writer column that encourages young writers to submit their work to the site. Medine has now created a multi-dimensional, interactive site that we encourage everyone to bookmark stat!

2. Her killer style is adventurous, totally cool, and inspiring.

2 / 8

PHOTO: Getty Images

Medine has always been the queen of experimentation. She dares to wear trends and pieces that few others would, and often pulls it off with aplomb. We can’t think of anything more sartorially inspiring than that!

3. She has a humorous and refreshing approach to fashion.

Seriously, have you seen her personal Instagram account? She’s not one to take herself, or the fashion industry, too seriously—and we love her for it.

4. Her style is constantly evolving.

4 / 8

PHOTO: Getty Images

The popular hashtag #armparty was coined by Medine, whose followers started to copy her stacked bracelet look. Now, Medine has entered a more refined aesthetic and we’re excited to see what direction she goes in next.

5. Her new video series is insightful.

Medine includes incredibly fun videos on her site, such as a new addition called The Chatroom. In one of the latest episodes, she chats with Joanna Coles, editor-in-chief of Cosmopolitan, who gives career advice to young women.

7. She’s already written a book—and she’s only 26!

Leandra Medine Man Repeller: Seeking Love. Finding Overalls. ($17)
Medine’s book, which hit shelves in 2013, is yet another major accomplishment. The book is a snapshot into her journey to becoming an influential blogger, and offers serious tips on how to balance your career and personal life.

8. She was listed as one of the 100 Most Creative People by Fast Company.

How many bloggers can say they’ve been ranked with the likes of Nate Silver, Diplo, Reshma Saujani, Aerin Lauder, and Christy Turlington? Fast Company listed Medine on their Top 100 Most Creative People in 2013 and coined her the “Fashion-Blogger Savant”; additionally, Medine is the only fashion blogger to make the list. Talk about a milestone!

Has Medine changed the way you look at fashion blogging as a business? Let us know in the comments below!