Physical activity is an essential component to maintaining a healthy lifestyle. Businesses can promote a healthy living AND gain new business with these custom printed exercise resistance bands. We especially like this style because the center panel offers ample imprint area of 2″W x 1/2″H, giving your logo maximum visibility.

Here’s a step-by-step outline for how to use these fitness resistance bands as promotional vehicles to win new business:

Put together a mailing list of key prospects.

Create a printed marketing piece that ties in the exercise bands to your company offerings such as “Strengthen your bottom line with….” or “Build your marketing muscle with….” or “It’s time to get in shape with…” . You get the idea right? The possibilities are endless. Don’t forget to add a “call to action” such as: how to sign up for a demo of your service, how to book an appointment, a limited-time discount offer, etc.

Put the marketing mailer together and ship out to a handful of prospects each day so that follow up is manageable and can take place in a timely fashion.

Have your sales people follow up on your mailer 2-3 days after it has arrived. Sales people should start the conversation off by asking the prospect if they received the package. This is a great way to begin with a warm intro….which leads into a great conversation, more booked appointments and more business!

Its a gem of an exercise band!

Whether you are in a marketing role for a healthcare company, a financial services business, a consulting firm or any other industry, these fitness resistance bands can be a fantastic promotional vehicle to win new business. At Brand Spirit, we are always happy to help with creative suggestions for your next promotional marketing campaign and are just a phone call or email away.