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co-creando business plan_ AWARD New Creative and Innovative Businesses 2006 Co-Creando’s business plan came joint 3rd out of 577 entrants in Milan City Council and Milan’s Chamber of Commerce bi- annual competition to sustain the creation and growth of new creative and innovative businesses in Milan and provinces. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 5 of 56

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co-creando_ Business Idea Solutions for new product/service development Co-Creando develops research and design activities to support companies in new product and service development. Nowadays research and design is necessary in almost all industrial sectors in the face of competition and global markets. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 6 of 56

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co-creando_ Business Idea innovative participative approach to work Co-Creando develops its activities through an innovative participative approach to work, by which research, design thinking and creativity are applied to businesses and situations through collaboration among a network of researchers, designers, users, academic partners, business representatives and other stakeholders. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 9 of 56

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co-creando_ for companies 5 Creating synergies between Italian companies and those in emerging markets to reduce production costs and create opportunities and partnerships in new product and service development. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 14 of 56

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co-creando_ for society Elderly and Disabled Well-Being Co-Creando offers solutions and develops new products and services to improve the quality of life of the elderly and disabled through field research and user-centred design. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 15 of 56

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market_ macro sector TREND A growing market in Italy according to recent studies. MOTIVATION: many companies are often outsourcing one or more parts of their R&D activities. The R&D relative to new product development activities are particularly relevant. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 20 of 56

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best of MADE IN_ web platform (in progress) the best of MADE IN is a multi-actor web platform that objectives are to enhance the value of local products and skills, and empower local artisans from Brazil, India, Columbia, Italy and the Middle East.. HOME & ACCESSORIES. FASHION & ACCESSORIES Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 33 of 56

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best of MADE IN_ AWARD Milano in Progress 2007 The best of MADE IN project was presented during the Milano in Progress 2007 competition. It came joint 1st among 19 selected creative and innovative businesses from Milan. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 34 of 56

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The platform_ Added values to co-creando services All the services offered through the platform has been delivered since co-creando start in September The best of MADE IN project is a means to add values to our services offer. Lecture | | Master in Strategic Design | POLI Design | Politecnico di Milano | 52 of 56