Over 2000-2010, the Australian structural metal products market fluctuated. The market grew by 11% annually on average until 2008. However, the global economic turmoil seen at the end of the review period resulted in the demand declining to 2005 levels by 2010, with sales amounting to less than A$14 billion.

The market´s average annual growth reached 7% over the review period. Huge decline in demand during the economic downturn were due to the biggest buying group being B2B consumers with 96% of total sales in 2010. These include construction, which was severely harmed by the global economic turmoil.

The remaining 4% of total value was attributable to capital purchases. Although the market´s growth was rapid, this was partly due to skyrocketing metal

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