Edge Online has word on plans to create a new Digital Rights Management
solution from Stardock, a developer/publisher vocally opposed to DRM
in the past. While Stardock prez Brad Wardell maintains they do not
plan on adding DRM to their own games, other publishers have challenged them to
help make DRM more acceptable to consumers: "So the publishers are telling us,
'Put your money where your mouth is. Why don't you guys develop something that
you think is suitable that would protect our IP, but would be more acceptable to
users?' We're investigating what would make users happy to protect their needs,
but also provide some security for the publishers. ... We're actually developing
a technology that would do that." They are exploring ways to make it possible to
reinstall a game after losing the physical media, and are soliciting ideas from
users about what will and won't be acceptable from their points of view.

When you have install malware on your computer to play a game I draw the line. Having to call a publisher to get another install and be on hold for hours and have your integrity questioned, when all the cheaters get off scott free with a clean install of the stolen game, that is the absurdity of the entire industry.

EA is the laughing stock of the industry right now, and they can pooh pooh the reaction, but it is costing them a lot of customers as people become aware of their ridiculous DRM.