WJAR-NBC 10 to open New Bedford bureau

NEW BEDFORD — WJAR-NBC 10 announced Thursday that it will lease space in downtown New Bedford where it plans to open a news bureau, according to a city news release . NBC 10 officials will lease space on the Pleasant Street side of the former Standard-Times building, located on the corner of Union and Pleasant Street.

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Posted Feb. 26, 2014 at 1:35 PM

Posted Feb. 26, 2014 at 1:35 PM

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NEW BEDFORD — WJAR-NBC 10 announced Thursday that it will lease space in downtown New Bedford where it plans to open a news bureau, according to a city news release . NBC 10 officials will lease space on the Pleasant Street side of the former Standard-Times building, located on the corner of Union and Pleasant Street.

Vic Vetters, president and general manager of WJAR-NBC 10 told The Standard-Times that it is important for the station to have a bureau in Bristol County, which he said constitutes one third of their viewing market. He said they last had a New Bedford bureau in the first quarter of 2012.

"I'm sure there are stories we missed out on because we didn't have an outpost," Vetters said. "I think Bristol County deserves the attention."

According to the news release, the city reached out to NBC10 about a possible New Bedford Bureau in the summer of 2012 and the city and the New Bedford Economic Development Council have worked with NBC10 to secure a downtown location.

"NBC10 News has a reputation for professional, accurate, thoughtful coverage of New Bedford news and I welcome their interest in providing viewers with more local stories," said Mayor Jon Mitchell.