The other name for WeChat is Weixin in Chinese, which means micro-message. WeChat is one of the most popular and most used social networks in China. The concept of WeChat is pretty simple, it is the combination of Whatsapp and Facebook in a single app with different functions. This awesome mobile application was developed by Tencent. WeChat is the only application which, through which you can send texts, voice messages, share your pictures, send money, order food, play games and can even call your friend, all through a single app. Highlights 1.12 Billion people use WeChat among which there are 570 million active users. Out of these 1.12 Billion users, 100 million users are out of China. 50% of the WeChat users are youth who are aged between 20-29 years. WeChat is available in more than 200 countries and also supports 20 languages. How can WeChat be used as a Marketing Tool? If you own business and want to succeed in China, then WeChat is your only go. WeChat is the really effective way of advertising, but to get success with your strategy, you should first understand the way how WeChat works. Optimizing your Content There are three different ways which your brand can try to attract your customers. A verified brand account can be easily seen by a WeChat user because one of their friends might have shared a link related to your brand. You should be able to interact with your customers by sending them the relevant content which should be unique. In simple terms, you need to attract your customers. Using WeChat Features Efficiently There...