Have you heard about rewarded ads? These ads are a win-win situation for both advertisers and publishers, with them tending to be more popular in the mobile games sector. Rewarded video is a way for developers to integrate ads into their app. Consumers can choose to watch them in exchange for points, lives, or virtual goods. With rewarded…

User Lifetime Value (LTV) is the measure of a user’s value over time. It is one of the most important metrics to track and can be displayed in many ways; sharing the app on social media, spreading the word among friends or it could even be the revenue generated from ads and in–app purchases. Even…