I’ll let this image speak for itself, this is the graphic of my marketing plan for my company, the blue items represent the “inbound” or “pull” marketing and the green represent the “outbound”, “push” or “interruption” marketing efforts we make. The key today is being aware of where the conversations about your business are taking place. Your marketing plan won’t look like mine and it may have more or less channels and processes in it. The key is to have a plan and be aware of how to make the elements work best together!