Home Products & Services

Our Expertise in Home Products and Services

Our know-how in performing research on the topic of home provides benefits to our clients seeking to understand the diverse opportunities presented among home shoppers, home owners and other home living arrangements. We have the ability to uncover the needs and motivations among consumers by employing both qualitative and quantitative research methodologies.

Lifestory Research provides research solutions to product manufactures and companies providing home based services. Our work in detecting product potential, refining service concepts, and uncovering consumer preferences supports our clients in their efforts to enhance profits and satisfy customers. We identify new consumer targets, and create research strategies for the entire product lifecycle —from the fuzzy front-end, through innovation, positioning, and sensory testing.

Services

Customer Loyalty & Satisfaction

Brand Valuation and Assessment

Brand Reputation

Concept Testing

Advertising/BrandTesting and Tracking

Campaign Evaluation

Consumer Segmentation

Package Testing

Usability Research

Pricing Studies

Home Use Tests

B2B/B2C Research

Case Studies

Packaging Study Multi State Study

A major household product brand commissioned Lifestory Research to investigate purchase impact of different packaging graphic executions. The question under consideration was the value and risks with adopting a new graphic packaging approach after years of having the same visual packaging. Simultaneously, we investigated how the packaging solutions, in a competitive context of a store shelf, influenced the purchase judgments and decisions.

A major national kitchen appliance manufacture engaged Lifestory Research to investigate brand perceptions among new home shoppers. The client wished to understand how their brand was evaluated along a variety of product attributes compared to the other major competitors. The engagement examined brand awareness, perceptions of key features, brand benefits, and negative perceptions.

Lifestory Research is a trusted national independent market research firm for real estate companies, financial institutions, energy utilities, product manufactures, and organizations serving customers in their homes.