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Sprinkles Cupcakes is opening a new location at The Grove in LA today! And it will be a grand opening indeed. From 10 till noon, you can meet Sprinkles founder and Cupcake Wars judge Candace Nelson. AND five of the cupcakes sold at this Sprinkles today will have a “golden ticket” baked inside (bite carefully). One ticket will be for a $1000 shopping spree at The Grove, a shopping, dining, and entertainment center in a 1900s themed setting. Two tickets will be for $500 shopping sprees at The Grove. And two will be for a “year of Sprinkles cupcakes” — a dozen cupcakes per month. This new Sprinkles opens at 10, so hurry. You’d better go get in line.