RAM 1500 Gets New Editions For 2017

The RAM brand is excited to unveil the new-for-2017 updates on three of its top selling vehicles – The Lone Star, the Laramie Longhorn and the Limited. Keep reading for more information on these model and the changes 2015 will bring.

The RAM 1500 is the best-selling truck in Texas, so it is only natural for this vehicle to receive a few new and fun editions for the 2017 model year. The 2017 RAM Lone Star Silver Edition will be available on the RAM 1500, both the 4×2 and 4×4 crew cab, as well as both the short and long box length. Consumers will have a choice of a 3.6-liter Pentastar V6 engine, 5.7-liter HEMI V8 engine or the 3.0-liter EcoDiesel engine. It will include a new luxury grille, new bright belt moldings, chrome exterior side view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks. Inside this edition will offer new sporty cloth and vinyl high-back bucket seats available in Canyon Brown/Light Frost Beige or Black/Diesel Gray colors.

“The Ram Lone Star Edition is the original Texas truck,” said Mike Manley, Head of Ram Brand, FCA – Global. “It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment. At the same time, Ram trucks are an iconic part of the Texas landscape. As the longest-lasting truck in Texas, there are literally millions of Ram pickups still on the roads.”

Look out for these models to arrive at dealerships in the fourth quarter of 2016. In the meantime, come to Pischke Motors of La Crosse near the Onalaska, WI area to check out the new and pre-owned Chrysler vehicles we have in stock. We hope to see you soon!