Sometimes when thinking about making a short film, it’s easy to get caught up in the limitations of the format. “There’s not enough time to develop story or surprise people.” Filmmakers Stacy Gueraseva and Travis Rust have made a short film that disproves those misconceptions. The just released “Synergy” is a short they made in February that’s a topical comment on social media and infomericals with plenty of comedy, twists and turns.

Stacy Gueraseva is an experienced magazine editor and non-fiction author. You may recognize her name for her book “Def Jam Inc.” Travis Rust is a seasoned unscripted TV editor and has made short films before. In addition to their own experience, they assembled a trusted cast of talented people.As a husband & wife team, this is Stacy & Travis’s first film together. They tell us how they divided their labor but also trusted their instincts and welcomed the input of theircast & crew. Enjoy: