Letter From the Chair: 3 Tips I Learned From My Association's Social Media Platforms

By: Tom Quash, CAE

Without a firm plan and a mind toward metrics, your social media communications can become disorganized. Here's how one organization found focus and revenue by better understanding who was using its social-media spaces.

You may think that associations have revisited the subject of social media ad nauseam, but the topic remains relevant, worthy of further discussion, and, for many, still an elusive practice to master. I'm no social media expert, but I can share what strategies have worked at my association, the Association of Women's Health, Obstetric, and Neonatal Nurses (AWHONN). These three tips may not work for you, but if you consider that social media is still in its relative infancy, perhaps this will help all of us work toward developing successful social media campaigns.