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At the time of publication, Motorola’s
mobile division is under significant operating pressure, and some analysts
expect them to announce the closure of this business unit shortly.4 Despite having a long and glorious history as one of the staple
brands in the mobile arena, this long held brand is under significant pressure
because they are focused too much on the engineering of the product and not
enough on changing customer behaviour.

In 1983, Motorola, who already had a very successful car phone division, produced the DynaTAC8000x, the first commercially available cellular phone small enough to be easily carried around, but it retailed for almost US$4,000 ($8,544 in present-day ...

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