Beauty By The Numbers

Guys that Groom: What He Said: 2015

Serious men’s grooming is no longer left to the metrosexuals. Men from every walk of life are getting their groom on. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. TBC polled men across American to find out about his grooming and spending habits and to learn just what he’s doing in front of the bathroom mirror.

His top influencers for purchasing a personal care or grooming product

82% need the product

69% an out of product

61% want to try a new product

59% see a good deal or sale

45% wife or significant other encourages me to buy

He prefers to shop monthly rather than weekly – he reports his regular monthly purchases

70% deodorant

61% shampoo

60% shaving cream

58% face wash

56% facial moisturizer

55% razors

52% body lotion

48% shaving balm

He’s digging the Men’s Grooming Gift Box!

63% of men have received a Men’s Grooming gift box as a gift

84% of men who received a Men’s Grooming gift box as a gift noted it was a great gift

41% of men say they’ve purchased a Men’s Grooming gift box as a gift for others