5 Tips For Objection Handling In B2B Telemarketing

Telemarketing (or inside sales as it’s sometimes known) is a highly valuable channel in any modern integrated marketing campaign. Helping transform hot leads into sales-ready buyers and setting face-to-face meetings with salespeople, telemarketers’ services are invaluable. But as expected, it’s not the easiest job in the world, and the obvious daily hurdles they face are objections.

These are the concerns, questions, feelings and other things that become apparent in leads when asked if they are looking to purchase a product/service. Sometimes it’s cost, or time, or a myriad of other reasons to avoid the salesperson. But, in the end, it’s the role of the telemarketer to overcomes these concerns and set sales appointments.

Whether you have telemarketers within your company, you currently outsource, or you’re thinking of outsourcing,
be aware that the best-performing telemarketers are experts at what they do and can generate enviable results.
Under-performing telemarketers though, can be a drain on time, resources and money.

To help you generate the best results from your current telemarketing solution, we’ve created this helpful guide. Read on to see how a person with multiple objections can be turned into a salesready lead in just a few short steps.

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