AA introduces Mobile AA.com

25 January 2008

American Airlines has introduced a mobile version of AA.com that allows customers to access many of the helpful features of AA.com via a web-enabled cell phone or other web-enabled device.
Customers can log on to AA.com wherever their cell phone or PDA works without the need for a desktop or laptop computer.

Initially, customers will be able to utilise the mobile version of AA.com to check in for a flight, view their itinerary, check schedules, check the status of their flights, get information on destinations, weather or airports and contact American Airlines. Later this spring, further enhancements to the mobile AA.com Web site will enable travelers to book flights, change their reservations, view fare specials—even request upgrades and enroll in the AAdvantage programme—all from their web-enabled cell phone or other web-enabled device. Many pages also will be viewable in Spanish.

“With our new mobile AA.com site, customers will have access to American Airlines and AA.com virtually anywhere and at any time they can use their mobile devices. We are focused on offering convenient and efficient services, and this enhancement is just another example that underscores our commitment,” said Bella Goren, American’s Senior Vice President - Customer Relationship Marketing and Reservations.

Accessing AA.com on a mobile phone or device is easy by simply typing www.aa.com into an Internet-enabled browser. The system recognises when customers are accessing AA.com via a mobile device and redirects them to the mobile version of AA.com.

From the mobile home page, customers have easy access to many of the same features currently available on AA.com. The content is condensed, the design is simplified and the connection is fast, as the new mobile site is specifically designed to make it easier to navigate on a mobile device. If mobile users would like to access a full HTML version of the traditional AA.com site, they also have that option by clicking on the HTML link located at the bottom of the Web page.——-