Moz Local CSV Guidelines

To create online business listings with Moz Local, upload information for your locations in our CSV template, which you can download here. For help formatting the data in your CSV spreadsheet and more information about each field, refer to the examples in this guide.

Tip: If you have an existing Google Places for Business CSV spreadsheet, you can simply upload it to Moz Local.

Store code (Optional)

The Store code field is used by certain search engines, including Bing, to identify a particular listing. This code should be unique to that location. Maximum 60 characters.
Once you assign a store code to a given listing as part of your first upload to Moz, you should not change it.

Example:

MyBusiness_0001

Business name (Required)

The name of your business as it appears in the real world. Do not include any keywords in your business title for SEO purposes; this may cause your listing to be rejected by certain search engines.

Certain search engines in the Moz Local network may cut your business name off at 60 characters.

Example:

William's Widgets

Address line 1 (Required)

The physical street address of your business. Maximum 68 characters. PO boxes are not allowed. Include additional address information like suite numbers and other qualifiers in Address line 2.

Example:

101 N Main Street

Address line 2 (Optional)

This field is for non-essential address information including suite numbers or other qualifiers. Maximum 20 characters.

Example:

Suite #110

City (Required)

The city where your business is located. Maximum 28 characters.

Example (US):

Salt Lake City

Example (GB):

London

State (Required all U.S. and some G.B. locations)

The state or province in which your business is located. For U.S. locations, use the two-digit United States Postal Service abbreviation. Not required for all United Kingdom locations.

Example (US):

UT

Example (GB):

Wales

Country (Required)

This should be set either to US for United States locations or GB for United Kingdom locations. Other international locations are not supported at this time.

Example:

US

Postal Code (Required)

The postal code for the location of your business. For U.S. locations, use the five-digit United States Postal Service zip code.

Additional phone (Optional)

An alternate phone number by which your business can be contacted. Please note that you must have a local contact number as your main phone number. Toll-free numbers may be included as alternate phone numbers.

Example (US):

(503) 555-5555

Example (GB):

020 7565 1490

Mobile phone (Optional)

A mobile phone number by which your business can be contacted.

Example (US):

(503) 555-5555

Example (GB):

020 7565 1490

Fax (Optional)

A fax number by which your business can be contacted.

Example (US):

(503) 555-5555

Example (GB):

020 7565 1490

Website (Required)

The URL of the web page associated with your business location. If you have a page that's specific to the location you're submitting, use that URL instead of the website's general homepage.

Example:

http://www.mybusiness.com/stores/location.html

Brand Name

If the business is part of a chain with a common retail brand, specify the brand name in this field.

Additional categories (Required)

You can submit up to four additional categories, separated by commas. Submit your categories in order of importance; Moz Local will automatically match your selected categories to the unique taxonomies of each search engine.

Example:

Hotel,Luxury Hotel,Extended Stay Hotel

Description

A description of your business. Plain text only; HTML is not
supported. Superpages requires a
description with a minimum of 250 characters.

Example:

William's Widgets has been a family-owned business serving the Newtown area since 1924. We offer expert advice on the type of widget to purchase, and our team will customize your widgets at no additional charge. Come see us at the corner of Main and Broadway and see why we're the #1 widget retailer in the tri-state area!

Latitude and Longitude (Optional)

Moz Local will automatically calculate the latitude and longitude of your business based on Address line 1. If you would like to manually override this automatic calculation, enter those values here.

Example Latitude:

40.760779300707355

Example Longitude:

-111.8910474004224

Neighborhood (Optional)

The colloquial name for the neighborhood in which your business is located.

Example:

Downtown

Example:

West End

Business Type (Optional)

Three options exist. Choose from the following:

Brick and Mortar

Service Area

Home Based

When possible, Moz Local will distribute locations marked as home-based businesses with Address line 1 and Address line 2 hidden to search engines that support this feature.

Containing Location (Optional)

This option is for businesses whose location is enclosed by a larger building or business-for example, a mall or big-box retailer.

Example:

Westside Mall

Example:

Kiosk at Albertson's

Logo URL (Optional)

The full URL of an image containing the business's logo.

Example:

http://www.mybusiness.com/images/logo.jpg

Display URL (Optional)

The Website field (mentioned above) should be used for the actual URL to which you'd like to direct visitors to each location. However, certain search engines allow you to display a “vanity URL” for marketing purposes, or to make the URL look shorter. Include such URLs in this field, including http://

Brands Carried (Optional)

Tagline (Optional)

A brief statement of your business's claim to fame. This will be used as your business description on Foursquare. Maximum 150 characters.

Example:

Family-owned business serving Newtown since 1924

Out of Business (Optional)

Mark as Y only if you wish to permanently close a business location. Otherwise leave blank.

Example:

Y

Category Overrides (Optional)

As stated above, Moz Local will automatically match your selected categories to the unique taxonomies of each search engine, in the order in which you submitted them.
However, you also have the option to override this automatic matching at a given search engine using the Category Overrides field. To do so, please format a pipe-separated (|) list of categories as follows:

Note that specifying at least one category per search engine will override all categories that have been automatically matched on that search engine. Click here to view the list of categories supported by Moz Local.