One common question that comes up is, “Will blogging really get me more new clients?”

The answer is YES, and here’s why:

A blog can help establish and sustain your position as a thought leader in your field.

Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.

Here’s an interesting idea courtesy of our friends at PERE News which covers what’s going on in the world of real estate private equity. It’s a strategy that can be adapted for most any company that offers high-value blog content.

The idea is a simple one. Subscribing to the blog is free, but you have to be a paid member in order to read the content.

Clever idea.

Naturally this only works if you’ve got really interesting and/or current content. A large ...

The goal of any effective marketing system is to eliminate objections before an actual conversation takes place. Unfortunately, many marketing programs are evaluated on the quantity, rather than the quality of leads that are generated. Since the most expensive and valuable resource you have is your time, it’s my belief that better metrics for marketing are 1) how qualified is each prospect you speak with, and 2) the closing ratio of those conversations.

As anyone who’s written a blog for any length of time knows, at some point the question comes up, “What in the world am I going to write about today?” When you feel as if you have lapped the track one time too many, and are completely out of ideas, here are some suggestions that will get you stimulated and creative.

1) Think Small: By this I mean, what is one tip, idea or suggestion that you can offer someone that ...