Pop Headwear was built using two very important concepts. The first carries the
values and ethics behind the passion for shredding and the second encompasses
the core values of a family. Abiding to these fundamental principals will
always be what differentiates us from the formal and stereotypical business
methods.
Putting
family in front of money creates a bond between us that outweighs greed and
enables us to crush times of hardship. Formal views on vertically governing are
a thing of the past, no one takes orders at Pop Headwear we simply take
opinions then vote democratically on how they can benefit the team as a whole.
Our athletes are treated equally and with respect. We give them the chance to
earn their stripes and once earned, everyone gets a chance to make an impact.
On
the flip side, entering the Crew is not as easy as one might think. Even though
no formal test or CV’s
are required, being accepted into the conglomerate means you were cut from the
same cloth.