Product Details

Conversion Rate Optimization

Convert Your Site's Visitors to Buyers Fast

Getting visitors on your website or subscribers to your email list is just one part of the battle. Your efforts are wasted if they don't click, inquire, and buy. But the problem is, those visitors are probably time-poor and impatient so if they don't quickly understand what you're telling them, they'll be gone. This unique course will teach you the methodologies and processes needed to generate more sales and conversions online.

Access 22 lectures & 3 hours of content 24/7

Gain practical Conversion Rate Optimization (CRO) knowledge that will help drive business growth without more spend

Discover repeatable processes that you can use on any web property from ecommerce sites, landing pages & even social media

Understand how to perform testing in the real world

Manage CRO across an organization

Instructor

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Social Media for Business Strategy

Many of today's consumers are online, web-savvy, and socially connected, which means they're better informed, harder to reach, and harder to please. Business has changed. If you want to keep up, you need to have the tactics, tools, and training to leverage social media for business success. Social media marketing provides a powerful mix of rich customer data, flexible marketing, and the chance to get ahead of your competitors. In this course, you'll learn how to use Twitter, LinkedIn, Facebook, blogging, and more to get the most out of your social media marketing.

Discover a step-by-step process for measuring the ROI of your social media campaigns

Instructor

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

SEO for Webmasters

Think Long Term & Learn to Develop Sites with Search Engine Optimization in Mind

When you're building a website, it's easy to forget about what comes after, when you need to actually steer traffic to your sites. Yet, for developers, it's important to start thinking about SEO early in the design process, since search results are dependent on optimized content and site structure. If you can't keep anyone on your site, your site's ranking on search engines will plummet. This course will teach you how to think and develop for the long-term so your websites will always be successful!

Applications he has created have entertained, informed and engaged tens of millions of people. He has over billions of page views on various platforms, and has sent millions of click through visitors. He has developed hundreds of web applications, from micro sites to enterprise level platforms.

Important Details

Length of time users can access this course: lifetime

Access options: web streaming, mobile streaming

Certification of completion included

Redemption deadline: redeem your code within 30 days of purchase

Experience level required: beginner

Requirements

Internet required

Course Outline

Learn SEO for Webmasters fundamentals of search engine optimization

1 SEO for Webmasters course intro - 4:29

2 Why SEO - 3:09

3 Think about SEO - 3:41

4 SEO History for Webmasters - 5:24

5 Course Links Resources Search engine optimization

Getting started with SEO

6 SEO for Webmasters Brainstorming - 6:30

7 SEO for Webmasters Bounce Rate - 6:37

8 Resources and LInks SEO resources 1

9 Keywords SEO for Webmasters - 6:07

10 Google Adwords Tool Keywords SEO for Webmasters - 9:58

Step by Step how to approach SEO for Webmasters starting the SEO process for your website

SEO Basics: Tips for Ranking Better

Learn Basic SEO Constants to Help You Stay Ahead of the Evolving SEO Curve

Better search engine rankings equal more traffic, which equals more sales online. Search Engine Optimization is constantly changing and will continue to do so, so in order to evolve alongside it, it's valuable to learn several constants. In this course, you'll learn some common sense SEO basics so you can develop a better understanding of what to consider when it comes to your SEO website planning.

Applications he has created have entertained, informed and engaged tens of millions of people. He has over billions of page views on various platforms, and has sent millions of click through visitors. He has developed hundreds of web applications, from micro sites to enterprise level platforms.

How To Create Brilliant Facebook Ads For Your Business

Expand Your Brand Reach & Engagement with Facebook

Facebook Ads and social media can be powerful tools for growing your business. They help you reach new audiences, increase traffic to your web pages, and establish customer loyalty. In this course, you'll learn how to leverage Facebook's powerful marketing tools to expand your reach and build your business.

Access 23 lectures & 4 hours of content 24/7

Create content for your Facebook ads

Target your ads & see how to deliver an ad end-to-end using Facebook's Ad Manager

Rachel Beaney is an Australian freelance social media specialist with over a decade in digital media. She’s worked with global names like Microsoft, Samsung, News Corp and General Assembly, in addition to not-for-profits and government bodies. She loves helping clients solve their business needs with creative and data-driven solutions. She loves helping break down the myths about social media so small and medium businesses can make the most of their digital marketing.

SEO WordPress: Rank Higher on Google, Bing & Yahoo

Push Your Web Pages to the Top of Search Engines to Get More Traffic & Conversions

The first page of Google search results gets the vast majority of traffic, prospects, and ultimately more profits. That means if you're not currently ranking on the first page of search engines, you're missing out. But this course will change that by teaching you the SEO secrets and methods of getting high ranking positions on Google, Yahoo!, and Bing.

Sasha Miller is a passionate student of life and an online marketing nerd. She loves the freedom of being able to make money from home and enjoys teaching others how to do the same. After nearly a decade of being an online entrepreneur, she's decided to open up and share her knowledge with you!

Content Marketing: The Strategy to Market in Minutes

Master Content Production, SEO, & Discover Free eCommerce Tools

Tired of churning out articles, blog posts, images, infographics, and videos, and getting zero traffic? You need to get better at content marketing, the art of making work that matters. From posting photos and gaining followers on Instagram to driving readers to blog pages, content marketing engages people by showing them something that matters to them. In this course, you'll learn how to create valuable content that will build an audience, grow your leads, and actually get shared.

Access 25 lectures & 2.5 hours of content 24/7

Discover specific strategies for growing an audience, building a body of work, & positioning yourself as a thought leader

Create fans & followers in an authentic way

Instructor

Zach Miller has helped double the sales of multiple 6 and 7-figure businesses through sales funnels. Zach Miller also teaches on various topics that he's used in his 10+ years in online marketing: email marketing, SEO, WordPress, video marketing, and all things entrepreneurship and business ownership.

Ultimate Guide to Google AdWords

Take a Step-By-Step Look at Netting More Customers on the World's Most Popular Advertising Platform

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. Jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week.

Access 70 lectures & 18.5 hours of content 24/7

Learn how to set up your AdWords account from scratch

Understand what keywords are & which ones you can use to your advantage

Take a step-by-step approach to optimizing your Google AdWords campaign

Discover how to track sales, revenue & form submissions using Google AdWords

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

He has a Masters Degree in Industrial Psychology from Hofstra University, which has helped him shape his agency and grow its business portfolio.
He decided to make AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Since 2011, He's helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. His team has managed ad campaigns spending anywhere from $2,000/month to millions of dollars a year.

He's generated millions of dollars in revenue for his clients, spanning more than 75 unique industries. His beginners guide to Google AdWords has been watched by over 900,000 students and he's been teaching Google AdWords, Google Analytics and Web Design since 2012.

He is a regular contributor to industry leading blogs, including SearchEngineJournal.