Facebook’s new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group.

It’s a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote your business.

Here’s what’s covered in this episode:

Ian’s journey from singing teacher to social media expert

Why live video can be a powerful tool for promoting your business

How to broadcast live on Facebook (and how to get Facebook Live if you don’t have it already)