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Blog: List of articles

Article 13 is a directive which aims to adjust copyright law to bring it up to date in light of new technology, and how easily media is shared online so to better protect copyright holders from having their work monetised illegally by third parties.

Millennials are known to be a generation of visual buyers; they are very interested in digital communication, greatly influenced by each other and are highly visual. In this week’s blog we talk a bit about ways of using video to market to millenials.

​Our team are always happy to share guidance and tips on how to prepare yourself for presenting to camera for a business video. We feel that, just like an important face to face meeting, it’s crucial you look and sound the part.

Live TV often seems just as flawless as pre-recorded shows, but behind the scenes, there is a team of hardworking people bringing that show to life. In this week’s blog, we take a look behind the scenes of live TV.

There’s more to video than meets the eye. Hidden underneath the compelling stories and special effects is a goldmine of data. In this blog we share ideas of how to analyse and act upon your viewers behaviour.

With thousands of videos being uploaded every day, it is important for you to stand out and make your videos as accessible as possible. In this blog, we explain how you can download and upload your own Closed Captions to YouTube.

Although there is a place for the handheld camera technique, try not to rely on it – even if the camera has an ‘Image Stabilisation’ function, it’s not good practice. Whenever possible use a tripod to support your camera; even a cheap tripod is better than none at all.

Agreeing standard guides and campaign criteria is vital when starting a content strategy plan or campaign. Take a look at this blog for considerations to make for the types of video goals you are looking to achieve.

It’s really important to ensure you have written permission to use any contributor’s content on camera. This includes any images they may provide to you or those you source yourself, as well as music and the rights to sound effects. Just because something is on Google doesn’t mean it’s free for you to use!