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Blog: Nick Allen

New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to […]

Under the Cookies, GDPR, and ePrivacy Directive – websites serving EU visitors need to ensure that users opt in to receiving tracking cookies on their device. Here’s a Google Tag Manager and Hubspot quick fix to get all pixels blocked, both in Hubspot and GTM.

A departure from marketing and management to record one of my recent passions, running. In July I was invited to join a group of enthusiastic amateur runners, dads that fit running in around their kids, work and life called the Night Ninjas. The orange and black top, I wear with pride. We may not be […]

Ask the Experts – Stephane Lee from Dimelo #iStrategy

Stephane introduced a Peugeot case study where they launched an ask the experts forum where prospects could ask employees about their up coming cars. Designers, engineers and real staff at Peugeot were there answering any questions potential clients had. They ran a microsite and also a Facebook tab that featured all the QandA. Barklays also ran an ask the experts area in their elite card club, where you could post investment, stocks, mortgage questions etc. Loyalty, proximity and affinity to the brand grew as there were real faces behind the brand. Many others were also into it, Danone, French rail, and health orgs.

BNP Paribas had experts open for recruitment, answering questions of potential candidates and new grads

It’s a great opportunity to: – Seize an interest space and rank well for it in search. – Improve trust – Help with complicated sales – Justify price – Build affinity with your brand.