EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has recently added Jennifer Middlin to the firm as digital marketing director. An experienced strategic marketer, Middlin will bring an expanded focus on digital marketing to Publicom client work in the areas of search engine marketing, social media, online and mobile advertising and public relations.

Middlin, a Lansing-area native, earned a bachelor’s degree in marketing from Northwood University and brings more than a decade of strategic marketing, public relations, community relations and event planning experience to the firm.

Most recently, Middlin managed marketing efforts for a statewide architecture and engineering firm and has spent more than a decade working in marketing for technology companies and creative agencies in addition to volunteering for community projects.

“Jennifer has a track record of successfully integrating digital marketing tactics into traditional marketing and public relations efforts,” said Lisa O’Connor, Publicom president. “Our background in developing solutions has evolved into the digital landscape, and so we, too, have expanded our capabilities.”

Middlin has been an active member of the greater Lansing community as well as a volunteer and coordinator for several young professional networking groups. As one of the founding partners of the Center for New Enterprise Opportunity (The NEO Center) and the director of five TEDxLansing events, she has helped connect and engage creative and technology professionals in the community. She is a 2009 recipient of the 10 Over the Next Ten award from the Lansing Regional Chamber of Commerce.

“I have been fortunate enough to practice advertising and public relations for world-class organizations at the forefront of digital marketing,” said Middlin. “I get excited when marketing efforts make a measurable impact towards an company’s goals, and I am eager to do that for Publicom’s clients.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view Publicom’s portfolio or for more information, visit publicom.com.