Apple beats Google as the world’s most valuable brand

This entry was posted on May 30, 2012 by Pure Mobile.

By Aldo Panessidi

Apple has taken over Google’s number one spot as the world’s most valuable brand. According to a study carried out by global brands agency Millward Brown, Apple topped the list of the 100 most valuable brands with an astounding 84% increase in value in just the last year.

Millward Brown calculates that the Apple brand has increased in value by 859% since 2006 and now stands at $153.3 billion. Apple's portfolio of coveted consumer goods rocketed it past Microsoft to become the world's most valuable technology company in 2010.