What I want to share with you today is a way to create an Behavior Based Intelligent Marketing System that literally will run on autopilot.This is the mapping process I occasionally do one-on-on with clients here in my office in Atlanta. The result is that you can create automated customer message streams, based on the actions prospective clients take. When you do this, not only do you build enormous goodwill, but your conversion rates skyrocket.

An ongoing point of discussion is-How often should you follow up with prospects once they’re in your marketing funnel? Here are some guidelines that should be helpful.

Frequency decreases as time goes on: In the very beginning, it’s important that you solidify your company name, and the types of services you offer, in the mind of your prospective client. This is why an initial series of videos delivered in a rapid-fire sequence, is an important element of the initial communication strategy.

So, the intellectual (and practical) question is: To what extent can we eliminate the human element in the sales process? Or put another way, How far down the pipeline can we push actual human interaction during the sales process so that when that conversation does take place, it results in a sale?

Why is this question important? Two reasons.

The greatest cost in the sales process is the time the sales representative spends with prospective clients. Cost can be defined ...

Unfortunately, implementing a marketing funnel can quickly bog down under the weight of complexity. While there’s nothing wrong with a complex funnel, a better strategy is to get a basic (but highly effective) system launched, and then bolt on additional campaigns as desired.

Today, what I’d like to cover is how to get that basic funnel up and running.

The first component is your lead magnet. This is what you give away for free as an inducement for prospects to raise their ...

As my Mom used to say, The path to success is paved with good intentions but poor implementation” I think that’s true for a lot of things in life, and certainly implementing a client-attraction marketing system in one of them.

For many years, I was a victim of this. I seemed to get just enough referrals to keep the business going, but never could get to the point where I really felt comfortable and confident about the business. During the inevitable “famine” cycles, ...

On the surface, getting new clients should be rather easy. After all, we have a great product or service that meets a need, and there are (at least in theory) lots of people who would benefit from it.

It certainly isn’t from lack of options. Today, we have a vast array of methods for spreading the word about who we are, and what we offer. Promoting your services to the millions of like minded people people that are on Facebook, LinkedIn and ...

Let’s talk today about a very common marketing mistake that lots of people (including yours truly) have made, and a very (and I mean VERY) simple way to avoid it.

It all has to do with eagerness. Now, there’s nothing wrong with wanting to see results quickly. That’s natural. However, the problem occurs when in our desire to GET THINGS MOVING! we overlook some building-block steps that spell the difference between huge success and a waste of money, time and effort.