Listing #45552: Health & Fitness

From the Broker

This listing is for a 4-site Amazon Associates, advertising, and info product business package created in June 2016 in the health & fitness niche. The Wordpress sites feature content related to topics like dieting and fitness. This is a business with a variety of monetizations, a good split of traffic sources, and a minimal amount of work required from the Seller.

Since there are multiple sites and monetizations included in the sale of this business package, here's a breakdown of how each site is monetized:

The sites rely heavily on both organic and social traffic. Multiple Pinterest accounts and an inactive Instagram account are included in the sale. The Pinterest accounts are automated by a third-party tool. The accounts for the tool will be included in the sale along with the social media accounts. There is an email list with about 21k subscribers. All sites funnel subscribers to this mailing list which pushes them towards the info product on one of the sites.The Seller spends less than 10 hours per week on this business. Regular tasks include writing posts, adding pins to the automation tool, and engaging with one of the site's communities as needed.

* In addition to the 4 sites linking to each other, the Seller also has links pointed from several of their other sites. The Seller has agreed to keep these links active. More information can be provided to active depositors.

*None of the sites were penalized after the August 2018 Google algorithm update, but the sites saw a decrease in rankings.

* One of the sites was re-branded, so the previous domain is now redirected to the current one. It's also worth noting that the Pinterest account for the previous domain was penalized and a re-branded Pinterest account is now being used for the site.

* A 5th site that is not monetized will be included in the sale, along with its Pinterest account.

* We've decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.