Online Advertising F.A.Q.

What does CPC mean?

CPC stands for Cost Per Click. It means that you only pay if a user clicks on your ad. This means that you will get free ad impressions!

How Much Does It Cost?

It’s the most economic advertising form. You could start at 1$/month. But a more realistic amount would be 100$/month.

How many prospects will 100$/month get me?

It depends. For example you could get 200 clicks and 50 conversions. If clicks cost you an avg. of 50cts and you convert 25% of your clicks. You could do better or less, but it really depends on competition.

What is a Conversion?

A conversion is for example: a user click on a “Buy” button in your website. You define what is considered a conversion. This allows you to monitor if your ads are cost effective to your business.

Is my money safe?

Yes. Always. Your account has a limited amount of money in it. Your ads can only cost you that amount. Budgets make sure you don’t deplete your money too fast. Budgets ensure your ads are shown evenly over time.

How long does it take before getting visits?

Instantly after we have created your campaigns. Given that your account has money.

What is positive ROI?

Positive ROI is when your ads earn you more money than what they cost. This a situation where you can increase your ads budget and earn even more.