Toy Retailer of the Year Award

The 2015 Toy Retailer of the Year awards were announced at the London Toy Fair on 24th January 2016 and the overall Toy Retailer of the Year went to Smyths Toys for the second year running.

Independent Toy Retailer of the YearAladdin's Cave

Multiple Toy Retailer of the Year (up to 5 stores)Toytown (Seaford)

Multiple Toy Retailer of the Year (up to 30 stores)Toy Barnhaus

Multiple Toy Retailer of the Year (over 30 stores)Smyths Toys

General Multiple Toy Retailer of the YearArgos

Online Toy Retailer of the YearShop Direct

Department Store Toy Retailer of the YearW J Daniel & Co

During the London Toy Fair at the end of January each year, the toy trade celebrates the previous year’s achievements at a glittering awards ceremony and dinner attended by manufacturers, suppliers and retailers.

The Toy Retailers Association makes a series of category awards to the suppliers for the best performing toys, which culminates in the prestigious Toy of The Year award. The British Toy and Hobby Association which organises the event, returns the compliments by presenting awards to the best toy retailers.

The application process allows self-nomination although additional nominations are taken from a panel of nationwide industry experts. Retailers are judged on a variety of factors such as eye-catching window displays, presentation of stock, depth of ranges and knowledge of staff.

An important factor is that the store must ooze a child-friendly atmosphere. This includes everything from play areas to the ability of customers to easily wheel prams and pushchairs around the shop.

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