How Should Hedge Funds Advertise? Twitter Has The Answer

After the SEC lifted a decades-long ban on hedge fund advertising, scores of amateur copywriters took the opportunity to suggest a tagline or two to the Greenwich elite via Twitter. Often with little more than a smirk. Can't blame them for taking a moment to poke fun at an asset class as synonymous with high fees as powerful returns.

A personal favorite: not incidentally, it refers to a pitch in the Mad Men series pilot...a pitch as ridiculous as the fact that in age of index funds, hedgies control more than $2 trillion in assets. Up to you to decide what's more hazardous to your health: smoking Lucky Strikes or investing with a hedge fund?