60 Ways Personalization is Changing Marketing

The last time I logged into my Facebook account, I noticed an ad for a charity and that five of my friends had donated to that charity. Then I went to one of my favorite ecommerce sites that showed me products it knew I was interested in. Everywhere I go on the web, I find more things that are of interest to me – and that’s not because I am any better at searching than I was a few months ago.

What’s happening is the evolution of personalization. As a marketer, I know that the more targeted and personal I can get with my messaging, the better able I am to convert prospects into customers.

In ThoughtLead’s latest Future of Marketing series, 60 speakers (including HubSpot's own Mike Volpe) spoke for 60 minutes about the personalization revolution. These weren’t just marketers speaking. The roster included industry analysts, leading technologists, CEOs, authors, and bloggers.

If you are excited about Personalization and want to give it a try, check out personyze.com - a new real time visitor segmentation and site personalization platform. With Personyze you can personalize your whole site rather then just ads and banners.. (read more about Personyze on TechCrunch, TheNextWeb, Forbes etc..)

I am going to have to read the list twice, but at first glance the only thing I would add is to this one: "Personalize to the why of the intent to increase the value of the customer experience."

"Personalization is a predictable mode of behavior that can be planned for. Persona modes are more than just a descriptive way to segment and plan content. They can be a tool to predict response based on how people process info and make decisions.

I guess I am trying to say that you can use Analytics to understand the value of personalization. You still need personas to create the framework.

@Denise - same thing applies to B2B - you are still dealing with people. It is a bit more complex with a group consensus buying decision, all the more important to have a framework in place to guide the 'how'.