Campaign Optimization

Targeting

A full suite of audience targeting solutions.

We combine both behavioral targeting and page-level site targeting so your ads are not only placed near specific content on quality brand-safe sites, but also served across the web to people whose interests, demographics, search & browsing behavior has identified them as within your target audience.

We custom build your ad campaign using all of the targeting strategies required to meet your marketing goals.

Page-Level Targeting

Your ads are delivered in real-time to highly engaged consumers at the exact moment they’re viewing content related to what you’re selling.

In-Market Behavior

You'll connect with potential customers who are actively researching or shopping for the types of products or services you sell.

Demographic Targeting

Choose to show your ads by any gender, age group, income level, language, ethnic groups
or life stage.

Location Targeting

Your ads will be shown only where you do business. Zero in by country, state, city or town,
zip codes, or DMA.

Keyword Targeting

The words people type into search engines are by far the most important indicator of purchase intent. Target prospects based on keywords searched.

Purchase Intent

Find new customers across the web who have visited competitor sites and who demonstrate powerful purchase intent signals.

Retargeting

Bring back past website visitors. Increase conversions.

Retargeting is the most effective way to grow sales online. You’ll bring back your past website visitors as they
see your ads while browsing other sites across the web. Before you know it, they’re back on your website
to make a purchase.

We can include retargeting as part of your ad campaign or you can run a retargeting campaign on its own.

Target Specific Customers

Run a retargeting campaign for different products or services or for users who visited certain pages on your site.

Un-Target Your Buyers

You can “un-target” visitors who have already signed-up or made a purchase & don’t need to see your ads again.

Build Your Brand

Retargeting makes you seem much bigger as your ads seem to follow users & appear “everywhere” across the web.

Reach Valuable Prospects

Reach people who have already expressed interest in your services as they consider their purchase options.

Enhanced Retargeting

We “follow the data” to retarget those site visitors most likely to convert based on their off-site purchase intent signals.

Get Proven Results

Retargeted visitors are 70% more likely to convert on a website after being exposed to repeated retargeting ads.

For retargeting, we’ll provide a small snippet of code for you to place on your website. This has no effect on your site
except to “cookie” visitors for retargeting ads across the web.

Ad Specs:

Banner ad sizes:

Formats:

File size:

Mobile

High performance mobile advertising.

Reach engaged consumers on their mobile phones and tablets with highly targeted advertising across
the mobile web.

We combine data-driven, intent-based targeting with demographics, location, device, & online purchase intent signals to build your mobile ad campaign. You can run some of your ads, or an entire campaign on mobile.