How We Do It

PLAN

UPDATE

DEFEND

Reputation Management

ENGAGE

Social Media Marketing

IDENTIFY

Actionable Analytics Reports

Five Easy Steps To Success With Hospitality Defender

PLAN

We create a custom marketing roadmap for your business.

Hospitality Defender starts by getting a clear understanding of your business’ current presence on the web. We check out every social media and review site to build a comprehensive action plan to take your business to the next level, develop the proper voice for your brand, and ensure it is consistent. We also study and learn your brand to make us a seamless extension of your team. Every member of our team is experienced in the hospitality industry – so we really “get” your business.

UPDATE

We get your brand looking consistently great.

A consistent, strong social media presence lends credibility to your business and shows that you’re in touch with your guests. We’ll get all of your social media profiles updated with fresh images and effective descriptions to draw your customers in and help you engage with them.

DEFEND

Reputation Management for your business.

We respond to all your reviews and social media comments for you – both positive and negative. We believe that every minute counts when recovering a guest. That’s why we guarantee a three-hour response time to your reviews, which is over 8 times faster than other reputation management companies. The quicker you get to your unhappy guests, the better. Each and every response is personalized and NOT a canned response. A recovered guest often changes their review, or even takes it down completely!

ENGAGE

Social Media Marketing by hospitality pros.

Hospitality Defender’s social media team will manage all aspects of your accounts so you can focus on running your business. We create and post fresh content across your social media to attract new customers and connect with your current ones to keep them engaged with your brand. It’s also a great way to hear about guest experiences, often in real-time, and resolve any issues quickly! In addition, we’ll use creative ads on Facebook, Twitter, and Instagram, to target people who will love patronizing your business.

IDENTIFY

Actionable Analytics Reports to track your business.

Hospitality Defender analyzes every single Yelp review in detail by hand and summarizes the information to make it easy to spot issues and successes. We translate the reviews into data, giving scores in multiple operational areas, which include categories such as Food, Service, Ambiance and Facility. We provide reports to you on-demand, weekly or monthly so you get a clear look at your online review metrics. We even measure how our responses to your guests increase your Yelp score when reviews are updated.