Recall our previous blog, Ambient Proximity is the next big thing for location sharing, location sharing is not a new age development but with the growing momentum of mobile users choosing to opt in it’s impact is increasing exponentially. Urban Airship, the global leader in mobile relationship management software provider just recently revealed its research on a growing M-Commerce trend - Location Sharing.

Apple iBeacons were first introduced with iOS 7 and they use BLE (Bluetooth Low Energy) to access and push information through an app on your smartphone by listening to signals around you. Essentially, the beacon uses your phone to locate you, but it has the potential to do so much more.