I had no idea that the spot I watched was an invention of brothers Joel and Ethan Coen, a duo responsible for Raising Arizona, Fargo, The Hudsucker Proxy, Barton Fink, The Big Lebowski, Oh Brother, Where Art Thou? and other personal favorites.

When I worked for AEP, their emphasis was on PFBC (Pressurized, Fluidized Bed Combustion). They even commissioned a very bad song about it. I wish I’d pirated a copy of the tape. It was hilarious. I left AEP in 1987 and all these years later, despite its much touted benefits, I don’t see PFBC’s impact on our fuel mix.