10 Reasons Why Your Website Isn’t Successful

For the past fifteen years or so, we’ve been told how important it is to have a website to complement our business ventures.

We’ve been informed that the positives are plentiful, and there’s no reason why you’d neglect the benefits that a website could give you.

While this might be the case for a particularly successful website, they need proper preparation and expertise to get to that point.

You can’t just sit down at a PC and expect everything to go smoothly.

So, if you’re in a position where you’ve set up a website but it still isn’t making you money, something has gone wrong somewhere. Unluckily for you, there are so many different areas where you might have gone wrong.

However, by doing a bit of research and following our tips, you should be able to pinpoint the mistake fairly easily.

If you’re still sitting there wondering what the big deal is about this website malarkey, it’s time to sit back, grab a cup of coffee, and read on.

Your Design Is All Wrong

You can’t have a good website without a good design, so you need to make sure you’ve got this nailed down. If your text is unreadable or in formatted in big blocks, people aren’t going to find it easy to read.

Similarly, by using bizarre color schemes and an abundance of images, you can make the page look messy and unorganized.

Structure each page cleverly and add widgets and animations carefully to make it look particularly elegant.

You want to try and capture your reader’s’ attention, so do something different that the competition isn’t doing.

You Picked The Wrong Hosting/Domain

What good is a website if you can never access it? Picking the wrong hosting company can provide you with far too much downtime for your liking. While VPS is an option (albeit an expensive one), most companies opt to choose a shared hosting solution for their website.

You’re Neglecting SEO

There’s no point having a website if no one can actually find it. The best way to ensure you get plenty of readers and custom is to get involved with SEO. By finding a company that can boost your rankings on the various search engines on the web, you can ensure you obtain plenty of views.

Don’t be tempted to try and do this yourself if you don’t know what you’re doing. SEO is a tough practice to get involved in, and the experts work full-time jobs covering this area alone.

Outdo the competition by spending a bit of money to get the professionals involved.

Your Website Is Boring

It’s great that your customers have clicked on your website, but what are you doing to keep them there? They need a reason to stay focused and interested while they’re browsing. If you can’t provide them with that, they’ll go elsewhere.

How you keep them engaged is up to you and the type of operation you’re running. You could add games or videos to hold their interest.

Fill pages with engaging images or simply provide exciting content to read. If all of your pages have the same, dull content, customers will click away very quickly.

As we’ll mention later, checking your website’s analytics to see which pages are gaining the most success is also important.

You Never Update It

Once you’ve done the hard work and you’ve set up your website for the first time, it’s easy to neglect it.

I mean, you can’t spend all your time working on this website, right?! There are other things that you need to do! Unfortunately, you’re going to have to keep it maintained as often as possible.

You can’t expect to gain new customers and make money if there’s no reason for people to visit the site. One of the best ways to force yourself to update your website is by implementing a blog.

Blogs can incorporate any sort of information about the business, and they give your customers regular reasons to visit the site. No matter what you do, make sure all the information on your site is kept up to date.

You Aren’t Promoting It Well Enough

If you’ve got a website, you need to flaunt it. Don’t be afraid to put your website link on documents and in email signatures. Whatever you do, make sure you promote it on social media!

Facebook and Twitter are some of the best ways to promote your product to the masses. You need to make sure they are aware your website exists, so constantly find reasons to put it out there!

You’ll also want to put it on things like business cards that you give to important clients. If you’re still struggling to gain viewers, try holding an exclusive competition on your website.

If people want to get involved, they’ll have to go directly to your website.

You’re Making It Too Confusing

You can’t expect people to sit around on your website forever. You’ve got to be able to capture their attention instantly. If people can’t actually figure out what your website is about, you’re going to lose their interest.

Don’t overcomplicate things; sum up the basics of what services you provide and what customers can gain from you. Whether you do this in bullet points, short paragraphs or a different format entirely is up to you.

You don’t want to be in a position where someone has to click through multiple pages just to find out what your company is all about. Try looking at your website from an outsider’s point of view.

If you’re feeling confused, it’s time to go back to the drawing board.

You Aren’t Providing Enough Payment Options

If you’re actually intending to make money from selling things on your website, you need to provide payment options. Unfortunately, many people are quite afraid of buying things online.

The media tells them all sorts of scary stories about identity theft and viruses and they’re hesitant to enter their details as a result.

One of the best ways to make this easier is by allowing the ability to pay with PayPal. If you aren’t giving your customers lots of ways to purchase goods online, then you’ll miss out on potential sales.

Ensure you’ve covered as many avenues as you can, and you shouldn’t have any issues.

You Need Help!

If you think you’ve tried everything, and you’re still not making money from your website, you probably need help. It’s possible that you’ve read these tips, but you still don’t know how to proceed.

Don’t worry! There are plenty of guides on the internet to try and give you help with things like design and marketing. However, it’s also beneficial to enlist the help of the experts in certain areas.

This is particularly the case when your business is in its infancy, and you require instant success from your website. It might be worth spending that little extra money to get you up and running.

You Aren’t Monitoring Its Success

Along with updating your website on a regular basis, you also need to be monitoring it constantly. As we mentioned earlier, analytics are the way to do this.

You can find all sorts of information this way about the amount of views you’re getting. Over time, this will start to create a pattern, and you’ll be able to identify what’s working and what isn’t.

Use this info to alter your website strategy and change up your content. You always need to be on the pulse of your website’s success rates if you expect it to make money.

Remember; your website is just a small part of your overall internet marketing strategy. In today’s world, websites are just as important as they ever were, but they’re now complemented by social media in particular.

Luckily for you, you can use all of these ideas and make them correlate with each other. Implement social media widgets on your website so people can access your Facebook and Twitter pages with ease.

Similarly, link to your website as often as you can via social media, especially when you make any updates to it.

It isn’t difficult to create a good-looking website. Creating one that can really stand out and be an invaluable tool to your business isn’t quite as easy, however.

Go through the tips we’ve mentioned today and see if you can spot any areas where you’re going wrong.

Don’t be afraid to try new things and see what sticks.

Keep on top of your website and it won’t be long before you start reaping the financial benefits.

Comments

I wrote about this previously on my site. If your design isn’t appealing, is cluttered, or information is difficult to find, people aren’t going to return nor will they stay around long enough to dig through the mess. Sometimes a redesign is just what’s needed. Promoting on social media and SEO are very important as well. My favorite one is networking with others who boost you up without asking. Happy Friday!

I’m not sure what to say about this one. I fully agree with you and I’m doing a lot of this… but I’d probably have to say that my website needs an update… I just don’t know what to update it to or even how to do it.

Okay, that last bit isn’t true because I code websites. My issue is that, though I build websites, I’m not a designer. Someone else originally built my site in 2002 and I’ve modified it here and there since then. Foir my main search terms it does well but as I look at it now I know I need to alter some of the pages, add some, remove some and highlight others. The issue is in the overall look; until I figure that one out the changes will be fairly superficial.

I have CommentLuv Premium; I’ve just never used that feature. As for the website, I’m going to figure out and code my own design. I’m just not trusting enough to pay for it, let someone else do it and then possibly not like it. I just need to find the time to do it between all the writing.

BTW, I don’t get notifications that you’ve responded to my comments. I’ve just been coming back figuring you might be responding. 🙂

I am never wrong when I say that success is the most effective booster of any person or business in this world. When you get little success you work more to be more successful. In an online world it is really important that a website should be successful on every single parameter.

Right on, Erik.
Thankfully many bloggers are steering away from maintaining a boring feel.
With the rice of social media, i always encourage others to be as personable as possible. This may include being quirky, humorous, and casual — all depending on the niche.

Of this list I think the design of a site is often overlooked…. well maybe it’s not the design but the flow of the design. Yes companies want their website to look current and cool. With parallax and big images… but they tend to neglect making sure the goal of the site/page is clear by limiting distractions and using contrasting colors.

Excellent points – I like it about keeping it simple. I think having a “Start here” page can also be pretty helpful. That way, someone coming on your site for the first time can easily understand what the site is about. Connecting that page with other important pages like “about us” and “FAQ” might help further.

Interesting mention about Paypal – I have always considered paypal to be enough and in most cases it is, but it still isn’t available in every country of the world. 2CO or Skrill on the other hand is available in countries that don’t have paypal.

About getting help, yes it does shorten the learning curve. Perhaps getting a mentor or a co-founder can help greatly in that regard. Even getting a VA might be a good idea – that way one can focus on the tasks that are more important and delegate some of the other tasks that take up too much time.

I too was making these popular mistakes in content marketing. It is because of ideas and techniques shared by bloggers that now I am a successful marketer.
Being aware with the importance of link building in SEO, I do not know how to create internal and external links on different websites.
Can you please help with this task and make me earn valuable page authority?
Thanks,
Vickie

Hello Erik,
It’s all about how much dedicated you are towards your blog and how much effort you can make. All the above mentioned tips are great for any blogger who is finding ways to become successful.

Creating a business is hard at first especially when you’re not that focus to it. There is some reason why you’re business is failing such as you don’t spend much on content marketing, you aren’t promoting your content and your expectation are too high.

There are many common reasons why your website isn’t successful. And you must find out the reasons to make your website successful. Lacks usability, poor SEO, no call to action and not mobile friendly are some of the most common reasons why your website isn’t successful.