News

Women in Leadership and Workforce Development

Hilary Lentini Appointed to the California Workforce Development Board by Governor Jerry Brown

Hilary being sworn in

Founder and Creative Director Hilary Lentini, of Lentini Design & Marketing, proudly supports women-owned businesses and small businesses. She’s deeply invested in creating employment and skill development opportunities for the next generation. From her tenure as President of the National Association of Women Business Owners Los Angeles Chapter (NAWBO-LA), Hilary realized that advocacy was another passion for her, and that she wanted to continue her volunteer leadership efforts. She set her sights on influencing public policy at the state level and applied for state commission work. Read More

What to Know About Social Media

Social media is a valuable marketing tool, but to reach its full potential it must be used correctly. One thing we know for sure is that you have to keep pace with changes to the platforms. For example, the days of simply posting content for free and receiving high engagement are numbered. Feed algorithms on all major platforms have either recently or are working on a more transparent approach for their users. This means most professionally branded content will need to be paid or “sponsored.” In addition, sponsored content will be allocated differently than before in any given user’s feed. To position your brand and to optimize your efforts in the space, we have the biggest trends to be aware of for social media in 2018.

Emails Are Still A Valuable Marketing Tool

by Michelle McAllister

Social media is the king of marketing, and print will always have its presence, however, when you’re looking to maximize your marketing dollars, don’t forget about email. 80% of marketers still report email as the strongest performing media buy. It’s also the tried and true method to retain repeat customers.

Here are some tips to make sure your email campaigns stand out: Read More

LDM Founder Hilary Lentini in “50-Plus Years of GDUSA People To Watch”

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. is in the “50-Plus Years of GDUSA People To Watch” article in the Graphic Design USA 2017 “People to Watch” edition. To read the article, click here.

How To Keep Your Brand Safe From Controversy

One of the foundations of effective advertising is having a quality marketing agency as a core part of your team. This important addition to your approach assists in focusing in on your ideal audience AND the most effective messaging that resonates with that audience. Getting the messaging right is critical and not as easy as it seems.

What if your message inadvertently hits a sour note (think a leading soft drink company and a very poorly received, culturally tone deaf television spot)? Nowadays being politically sensitive and socially aware opens new doors for companies who market the right way. But how do these companies know what to say, how to say it, and whom to say it to in order to achieve success in advertising? Read More

Hilary Lentini, Principal and Creative Director of Lentini Design & Marketing, Inc. was interviewed for the Capital One Spark Business article “Why Offering Employee Benefits May Be More Cost Effective Than You Think.”

Branding 2017: Digital & Traditional is Key

Imagine you’re cruising in your new car, enjoying all of the new bells and whistles and modern conveniences, feeling like you own the road…until you spot for the first time, the all-new, upgraded, redesigned model of your [now older] car on the road. It’s the makings of becoming ordinary, the new smell has worn off and now it’s just you, in a regular car.

If you oversee branding or marketing on any level, the Q1 wrap up can feel just this way. You’re reviewing marketing milestones and memorializing campaigns, hoping you don’t spot the newer, upgraded, redesigned model of your marketing vehicle along the way. For traditional as well as digital campaigns, now is the time to examine branding bright spots and blind spots to keep your model brand new.Read More

Print is NOT Dead

by Allie Cormier

Despite what you may have heard, Print is not dead. There’s an entire sector of the population that doesn’t have email alerts trilling in at all hours of the night and yes — we realize the irony of this coming to you through the digital space.

Print lives on. While we like getting emails, receiving evites, interacting with ebooks, and digitally cruising through ecatalogs, being able to actually hold an invitation in one’s fingers evokes something special. The subtle weight of the paper hovering gently on your fingertips as you leaf through a beautifully designed book or magazine; that experience might actually help lift the weight of the day off your shoulders.