Rhetorical triangle

Rhetorical triangle template

Deliver the content: logically structure your arguments and back them up with credible facts and statistics. You could make an argument using just one of these methods, or you could combine any two methods, or even use all three methods of persuasion. Connect emotionally: determine how you want to connect emotionally and the emotion you want to elicit. Sometimes a little imagination is needed to find the right set of ingredients to suit the needs of your audience. Using the Rhetorical Triangle When you prepare a written document, speech or presentation, consider the three elements of the triangle. Then, consider the purpose of your communication. Whether you're presenting ideas for problem solving, analysis, or just to entertain, your audience will try to figure out your motives, beliefs, values , and assumptions. You may want them simply to feel confident. These three elements are shown in figure 1, below. It appeals directly to logic and reason. Write down the exact purpose of your speech or document. Many people struggle with delivering their message.

Initially, you think about presenting just the facts logos such as the untapped market opportunity, how much work would be needed to implement the plan, the possible financial rewards etc. A more modern take on the Rhetorical Triangle is shown below: One way to think of the points on the Rhetorical Triangle are as ingredients you can use in any combination to create an argument.

Let's look at them in more detail. Essentially, Pathos is how you make your subject matter to your reader.

Because of these qualifications, you will listen to their opinion on particular subjects. The Rhetorical Triangle is a tool that helps you to get your thoughts in order and present a clear position.

The three points on the Rhetorical Triangle relate directly to the three classic appeals you should consider when communicating: Ethos: building trust by establishing your credibility and authority Writer. And Mind Tools Club members can see a bonus worked example, using the three elements of The Rhetorical Triangle, at the end of this article.