One of my duties at the first tech startup I was ever involved with was trying to find ways to get press for the company.

I heard about the really cool service called Help A Reporter Out (HARO) where journalists would share the topic they were looking to get sources for and people could volunteer their expertise as credible sources. It was a spectacular service and I remember thinking that whoever invented this was a genius!

Today’s guest is that man behind HARO Peter Shankman. Peter has done a lot since then and really become a preeminent expert on customer service, marketing, culture and social media.

One of my duties at the first tech startup I was ever involved with was trying to find ways to get press for the company.

I heard about the really cool service called Help A Reporter Out (HARO) where journalists would share the topic they were looking to get sources for and people could volunteer their expertise as credible sources. It was a spectacular service and I remember thinking that whoever invented this was a genius!

Today’s guest is that man behind HARO Peter Shankman. Peter has done a lot since then and really become a preeminent expert on customer service, marketing, culture and social media.

As consumers, it seems like there is more and more noise out there…which makes us rely on the recommendations of people we know heavier and heavier when it comes to making a purchasing decision. This is a huge reason why companies need to focus on great service to activate WOM to be successful in the future!

We’ll touch upon this and a lot of different things from company culture to the concept of Good Karma emails and marketing strategies. I walked away with a few new ideas and hopefully after the next 30 minutes you will too!

What You’ll Learn By Listening

How to turn customers into Rabid fans

Why being nice actually makes you more profitable

How creating Rabid fans actually starts with company culture in many instances

The concept of “Good Karma” emails and how to begin implementing them

How you can turn normal activites into events in order to garner press

Examples of how companies like Morton’s, The Ritz Carlton, and TDBank are doing things a little bit better to win customers

Don’t miss out on all the strategies we’ll be sharing in the future. Subscribe below to get access to future episodes.

]]>http://life-longlearner.com/peter-shankman-interview/feed/0Paleo: Why Living Like A Cavemen Is All The Rage With John Durant – TCE 051http://life-longlearner.com/john-durant-interview/
http://life-longlearner.com/john-durant-interview/#commentsMon, 10 Nov 2014 19:47:09 +0000http://life-longlearner.com/?p=4119Click here to get exclusive access to this conversation on Itunes

If you’re not living in a hole, you’ve probably heard about the Paleo movement…or maybe you’ve just been wondering who all these guys that look like the actors in Geico commercial wearing crossfit shirts are…

If you have no idea what I’m talking about, that is cool too because today’s show is the Paleo episode.

I’ve brought on my buddy and now roommate John Durant. He’s the author of The Paleo Manifesto and has been called New York’s Caveman by The New York Times.

John first got on my radar when I was working out of the co-working space General Assembly in NYC.

Everyday I’d see this guy with an epic beard and long hair just standing there ...Continue Reading

If you’re not living in a hole, you’ve probably heard about the Paleo movement…or maybe you’ve just been wondering who all these guys that look like the actors in Geico commercial wearing crossfit shirts are…

If you have no idea what I’m talking about, that is cool too because today’s show is the Paleo episode.

John first got on my radar when I was working out of the co-working space General Assembly in NYC.

Everyday I’d see this guy with an epic beard and long hair just standing there either reading or writing while we all pounded away at our keyboards.

I soon got to know John and I think after the first time we chatted he invited me to grab some venison steaks with him for lunch. I’m a dork so I thought this was really cool and since first connecting then, I’ve developed an appreciation for his work and general philosophies on leading a thriving and prosperous lifestyle.

Today we’ll unpack Paleo, Crossfit, intentional habitat construction, and a whole lot more on how we can think about building a lifestyle that enhances our performance and emotional well-being.

When I first heard about all this paleo stuff I thought it was just a fad, until I started implementing lifestyle changes myself and began to see fantastic results.

I felt bette and was performing at a higher level. All good things and this episode will give you a ton of great information on how to achieve this.

What You’ll Learn By Listening

What the heck Paleo actually is?

Why we should queue many of our habits and behaviors off of human evolutions

The concept of intentional habitat construction and why it is so important for making any type of change

What crossfit is all about and why you’re life might just one depend thank you for it

John’s personal story evolving into a modern day Caveman

These crazy things called micro-biomes and how they affect your immunity to disease

A whole lot more dorky health and bio-hacking stuff

Don’t miss out on all the strategies we’ll be sharing in the future. Subscribe below to get access to future episodes.

]]>http://life-longlearner.com/john-durant-interview/feed/1Mark Manson on The Psychology of Achievement – TCE 048http://life-longlearner.com/mark-manson-interview/
http://life-longlearner.com/mark-manson-interview/#commentsTue, 21 Oct 2014 09:54:00 +0000http://life-longlearner.com/?p=4106Click here to get exclusive access to this conversation on Itunes

“Everybody wants what feels good. Everyone wants to live a carefree, happy and easy life, to fall in love and have amazing relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when you walk into the room.”

This is the start of a great piece called The Most Important Question of Your Life written by today’s guest, author Mark Manson of MarkManson.net.

In this episode of The Competitive Edge we dive into the topic of achievement and how we can approach the art of “happily achieving”

“Everybody wants what feels good. Everyone wants to live a carefree, happy and easy life, to fall in love and have amazing relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when you walk into the room.”

In this episode of The Competitive Edge we dive into the topic of achievement and how we can approach the art of “happily achieving”

It’s funny. A lot of us are really quick to ask ourselves what we want without ever asking what we’re willing to give up to achieve it which is a much greater predictor of whether we’ll get those things and enjoy the process along the way.

This episode is a bit all over the place, but Mark shares some mindsets that have helped him in his own entrepreneurial journey in growing one of the largest self-development sites on the internet.

Resiliency, values, and overcoming fear are just a few of the topics we’’ll go deep on.

Consider this required listening for anyone who wants to be their best selves!

What You’ll Learn By Listening

Important mindsets for happily achieving

The most important question we need to ask ourselves in the pursuit of achievement

Why expectations often determine the extent to which we enjoy something as well as the success we have

The power of making something more important than success

A counterintuitive argument on why being passionate about something isn’t necessarily the formula for success and happiness

How to develop resiliency

Some of Mark’s most important values

One strategy to employ when trying to get ourselves to feel fear and do it anyway

Don’t miss out on all the strategies we’ll be sharing in the future. Subscribe below to get access to future episodes.

]]>http://life-longlearner.com/mark-manson-interview/feed/0How to Attract World Class People and Mentors Into Your Life with Trevor Owens – TCE 030http://life-longlearner.com/trevor-owens-interview/
http://life-longlearner.com/trevor-owens-interview/#commentsThu, 10 Jul 2014 13:51:38 +0000http://life-longlearner.com/?p=3964Click here to get exclusive access to this conversation on Itunes

How does someone attract world class mentors, investors, and peers into his life without a ton of connections?

Today’s guest Trevor Owens, CEO of Javelin.com, is going to teach us how he did it using cold emails.

Trevor is a HUSTLER with a capital H and incredibly thoughtful when it comes to building relationships. In this conversation, you’ll get to go inside his head as we look at real example emails he sent to some of the most successful entrepreneurs and investors in the world that eventually catalyzed fruitful relationships.

Tune in below:

What You’ll Learn By Listening
How Trevor originally connected with marketing legend Seth Godin
The importance of personalization early on in email copy ...Continue Reading

How does someone attract world class mentors, investors, and peers into his life without a ton of connections?

Today’s guest Trevor Owens, CEO of Javelin.com, is going to teach us how he did it using cold emails.

Trevor is a HUSTLER with a capital H and incredibly thoughtful when it comes to building relationships. In this conversation, you’ll get to go inside his head as we look at real example emails he sent to some of the most successful entrepreneurs and investors in the world that eventually catalyzed fruitful relationships.

Tune in below:

What You’ll Learn By Listening

How Trevor originally connected with marketing legend Seth Godin

The importance of personalization early on in email copy with concrete examples of exactly how he did this

The psychology behind connecting with really busy people you want to bring into your life

How Trevor attracted the attention of Mark Suster and Dave McClure before eventually getting them to invest in his company

An insider’s view on how Trevor helped one of his friends connect with Jack Dorsey and get him as a mentor

Watch the episode here:

Don’t miss out on all the strategies we’ll be sharing in the future. Subscribe below to get access to future episodes.

You ever encounter someone on the internet and just wonder who the heck is this dude?

Sebastian has been one of these intriguing characters for me. Mainly because he has a brilliant mind, is constantly creating cool things, and seems to always be in a different part of the world.

In this conversation we get to spend some time in Sebastian’s mind and talk about a few topics I find very interesting because I think they’re profoundly important for our success and happiness.

This conversation ranges from the intersection of biochemistry and performance to practicing directive thinking and impulse control…and I can pretty much guarantee you’ll leave this conversation with some new ideas to chew on and strategies to implement.

Tune in below:

What You’ll Learn By Listening

New ideas on the intersection of biochemistry and your performance

Some of our favorite nootropic mixes

How to develop impulse control and why that’s so important

The power of developing impulse control and how to start to implement this

Best practices for habit and character development

Listen to the episode here:

Don’t miss out on all the strategies we’ll be sharing in the future. Subscribe below to get access to future episodes.

Mindshare segment at the end:

One strategy for high achievers to feel less stressed out. This is a mindset I learned recently and really enjoy.