This year the SW/TX PCA/ACA celebrates its 30th Birthday with our theme,â€œReeling in the Years: 30 Years of Film, TV, and Popular Culture.â€ Papersare particularly sought on aspects of film, TV, and popular culture of thelast 30 years with an emphasis on the popular culture of 1979.

Since the 1970s, the Southwest/Texas PCA/ACA has sought to fosterinterdisciplinary study of popular and American literary, historical,visual, and other cultural and media texts. We like to think we are aunique organization that pioneered the study of Popular Culture before itwas cool. While our offerings have grown over the years to include areasof international study, we still invite scholars and artists to share theirperspectives on American life in the diverse region of the Southwest.

This yearâ€™s keynote address will be given by former New Mexico GovernorDavid F. Cargo. David F. Cargo began his legislative career in the NewMexico State House of Representatives from 1963-1967, then served two termsas the Governor of New Mexico from 1967-1971. As Governor, David Cargofounded the New Mexico Film Commission, the first of its kind nationwide,which brought Hollywood film production to New Mexico. Continuing atradition of governors who act, David Cargo played roles in several filmssuch as The Gatling Gun (1973), Bunny Oâ€™Hare (1971), and Up in the Cellar(1971) about a student poet who seduces his college president's wife,daughter, and girlfriend over lost financial aid. Gov. Cargo holds a B.A.,M.A., and law degree from the University of Michigan.

Information about our areas of study, graduate student awards, conferencetravel, lodging, and the organization can be found on our regularly updatedwebsite:

SWTXPCA.ORG

Come celebrate 30 years with us in sunny Albuquerque where we invite you toexplore Route 66, local pueblos, hiking trails, museums, the Sandia andIsleta casinos, area ski resorts, and nearby Santa Fe.