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How to Leverage Your Google AdWords Dollars Using Facebook Ads

Only about 3% of people who click on your Google ad will buy your product or sign up for your services right off the bat.

That means a whopping 97% of website visitors who find your business via an ad on Google won’t buy from you the first time around.

Since Google is a pay-per-click based ad platform, that means you’re still paying for 100% of those visitors! That’s a lot of wasted money, wouldn’t you say?

You could settle for the revenue you get off the 3% of first time buyers and forget about the other hundreds or thousands of potential customers who were looking for what your business had to offer – but we know you’re a smarter business owner than that.

So how exactly can you capture the attention of the other 97% of people who visited your website?

Lucky for you, there’s another digital marketing platform out there that’s second only to Google in terms of its number of users and advertisers. To boot, it’s where almost all of your website visitors spend a good portion of their free time.

You’re not just limited to the Facebook News Feed anymore. Now you can also place ads on Instagram, Instagram Stories, Messenger, in-stream videos, and a variety of websites and apps included in Facebook’s Instant Articles and Audience Network.

You’ve already done the hard part of attracting interested buyers to your website. Now you can leverage all that hard work (and AdWords spend!) by getting in front of those buyers again when they’re browsing social media on their downtime.

It’s time to bring these buyers back and close their sales… are you ready?

Before we dive into your formula for business success, it’s worth pointing out why Google ads are so powerful and essential to this formula.

Google ads are unique in that they offer hyper-focused website traffic. After all, they allow users to search for goods or services they need and find them in a matter of moments. This is called intent-based advertising.

Intent-based advertising is great for business owners because they know that the people coming to their websites are already interested in what they have to offer.

In contrast, Facebook is more of a discovery-based advertising platform, where users discover your goods or services without actively seeking them out first.

But there’s a great and cost-effective way you can get around the discovery-based advertising hurdle and get sales from Facebook: Get your social media ads in front of the same people who visited your website from your Google ads.

In sum, Google AdWords + Facebook Ads = Your Greatest ROI

Just like that, you can leverage the money you’ve spent on Google AdWords using the most widely-used social network on the planet. So, how can you get started?

Enter: New Jupiter Media

This All Sounds Great – How Do I Get Started?

At New Jupiter Media, our digital marketing experts specialize in advertising across a variety of digital platforms including Google AdWords and Facebook. Contact us today to see how we can help you leverage the money you’re already spending on AdWords and get started advertising on Facebook. We look forward to helping your business grow!