Sunday, August 14, 2005

ADIDAS IS SNEAKING UP ON NIKE

Nike is unlikely to launch a rival bid for Reebok because of likely antitrust objections from regulators in America. But it could be tempted to buy Puma, another German rival. Both Adidas and Puma were set up by the Dassler family. Adidas takes its name from Adolf, or "Adi", Dassler, whose brother, Rudolf, founded Puma. Both are based in Herzogenaurach, a small town in southern Germany. And both may soon have an American partner. (Economist.com, 08/04/05.)