March 2016

Social media is an increasingly significant piece in today’s business strategies. Perhaps the biggest concern around the role it plays in driving results for an organization is the ability to measure the Return On Investment (ROI). Often, it can be a rather difficult concept to sell. Ultimately, social-media marketing aims to drive sales and profit, but the key to a

If you’re not familiar with the Word-of-Mouth Index (WOMI), don’t worry, you are not alone. However, chances are you might recognize its older brother; the Net Promoter Score. Either way, let’s take a quick look at both concepts, and how they have evolved and changed the way we look at customer satisfaction in a world of increasing social media and

You’re at a mall and before heading into a crowded department store, you want to check out their website to see if they have a pair of pants you’re looking for. You pull up their page only to find you have to navigate a site that’s set up for a desktop. Ugh! It’s frustrating isn’t it? Rather than fight the

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At Diedrich RPM, we believe in doing the homework for our clients in order to validate the market direction for their future. This begins by connecting with current and potential customers to better understand what motivates them in buying desired services or products.