Just a caveat, though. It is so important that - whatever initiatives we undertake - we don't come across as if we ar trying to 'buy' or unduly influence reviewers by gifts, badges, etc. That approach is likely to have a boomerang effect and could in the long run harm our efforts.

Will is absolutely right in stressing the importance of having direct access to the relevant people when working on online crisis scenarios.

I equally agree that being proactive and having 'a plan in advance of bad stuff happening' can save everyone many a headache. But that can only happen with the implementation of the right monitorization tools.

I just woukld like to stress here the importance of 'training' the client about what ORM can and cannot do so that we are not facing unrealistic expectations and can also enlist their full co-operation in what usually are complex and collaborative projects for a digital agency.