An example of creating a tagline

Recently I wanted to get more Ratings and Reviews on iTunes for a podcast I produced. This is the aim of all people starting a podcast, because the more ratings and reviews received, the higher you rank in iTunes.

To achieve this, I created a Podcasters Private Facebook Group to give ratings and reviews on each other’s podcast. I also needed to create a tagline to entice podcasters to join, and show them the benefits of doing so.

First step was to create a simple tagline using a basic template.

I am going to create a Private Facebook Group

that helps Podcasters

get more Ratings and Reviews and therefore obtain a higher ranking in iTunes.

Then I broke it down as follows:

Problem:

Can’t get Ratings and Reviews on iTunes

Solution:

Podcasters Private Facebook Group for giving Ratings and Reviews to each other’s podcast

Benefit:

Podcasts receive a higher number of Ratings and Reviews

Ultimate benefit:

Podcast will rank higher in iTunes

Finally, I had a polished tagline for podcasters to join my Podcasters Private Facebook Group:

Increase the number of Ratings and Reviews in iTunes for your podcast to rank higher.

A tagline is different to a slogan

Yep, and that’s fact.

A slogan helps with branding or product identification. They’re catchy, seen on packaging, display ads, commercials and large billboards. The aim is to associate the creative catchy phrase with the product and make it stick in the consumer’s mind.

Here are a some famous and well known slogans:

“Where dreams come true” — Disneyland

“Have a break, have a Kit Kat” — Kit Kat

“Think different” — Apple

“American by birth, Rebel by choice” — Harley Davidson

“Just do it” — Nike

“Finger lickin good” — Kentucky Fried Chicken

“Buy it. Sell it. Love it.” — Ebay

Slogans are directed towards an association with a product, whereas a tagline shows the benefit you can offer your customer.

M&M’s originated in the United States in 1941 after one of the founders, Forrest Mars (son of the founder of the Mars Company, Frank C. Mars), patented a process that stops the chocolate candy from melting in your hand. In 1954 peanut M&M’s were introduced and the tagline “Melts in your mouth, not in your hands” made its debut.

The benefit is obvious and the slogan is very catchy and enduring.

This is an excellent example of a brand starting out with the tagline and slogan being one of the same. After all, the patent was based around this premise.

An equally famous tagline being a slogan is the first tagline FedEx used from 1978–1983

When it Absolutely, Positively has to be there overnight

A memorable tagline with a very clear benefit to the customer. At the time, it also represented a unique selling proposition for FedEx.

Why taglines are important

In one sentence, a tagline tells the world who you can help, and why they’ll be better off after buying from you.

A tagline is simple and to the point. Anyone should be able to understand it clearly and easily.

Finally, your tagline should reflect how your business differentiates itself from your competitors and what makes you unique.