Hi again.
Welcome back to my Partnership to Success journey.
Everything is going smooth and great except for me
being stuck. It’s nobody’s fault but mine, I’m
trying to figure out what niche to focus on. I want
to do so many of them but there’s only one of me.

I’ve put together the top six steps that I’m using
to help me with the niche selection process. If
you happen to need any help with this, you are
more than welcome to use it as well; I hope it
helps you. Contact me if you have any questions or
need help as well, I would love to help.

#1 – Personal Interests

What are your personal interests? Sit down and
make up a list off of the top of your head,
listing all the topics that you’re passionate
about.

Also, make a list of all the topics you would love
to learn about.

For example, ask yourself, if I wasn’t being paid
anything, what would I love to write and talk
about? You need to find something that you love
and are passionate about or you’ll lose interest
and run out of things to write about.

#2 – Google’s Keyword Planner Tool

What you’ll want to do is find the commercial
value of keywords related to your niche. To do
this, enter your topics into Google AdWords’
Keyword Planner tool. This tool will tell you the
average cost per click of the keywords related to
your topics.

Make sure you don’t pick niches that are very
expensive and don’t pick niches that are very
cheap. Try to pick something in the middle.

What you want to do is pick a commercially
attractive niche to make sure there’s enough
affiliate programs that will cater to your niche.
The reason you are picking the middle of the road
is because you don’t want extreme competition and
saturation on the one hand, and little to no
demand on the other end.

#3 – Google Keyword Planner Tool (GKPT)

In order to find search volume, use the Google
Keyword Planner Tool (GKPT). The GKPT will give
you information regarding the rough monthly search
volume for the keywords related to your niche.
Again, just like before, pick something in the
middle; not too much traffic, however, not too
little either.

As before, if you pick niches that have very high
levels of demand, you may have too much
competition. However, if it doesn’t have enough
demand, then it may not be worth pursuing because
it’s not going to bring in that much money.

#4 – Google Search

The next step is to use Google Search to find the
competition level. So what you’ll do here is enter
all the keywords related to the niches that remain
on your list into Google’s main search box. Your
searches will then return a list of websites
targeting the keyword you had searched for.

Then you’ll need to cross off the list niches that
have way too much competition. This is comparative
so you may want to take off the top 20%-30% in
terms of competition.

Remember to avoid targeting saturated niches. You
wouldn’t want to build a website and put in all
that time and effort only to find out that there’s
too much competition.

#5 – Social Media Platforms

Check the keywords on social media platforms to
determine coverage. Do this by entering your
remaining niches’ keywords into the social media
platforms and look to see if there are enough
Facebook groups, Twitter accounts, hashtags, and
any other indication of social media interest.

Try to pick niches that already have a decent
amount of interest on the social media platforms
because you’ll want to build your website or
promote the affiliate links in the areas on social
media that are dedicated to your niche.

#6 – Google Trends

This is crucial, check Google Trends to make sure
that your niche is stable or better yet growing in
demand.

For obvious reasons, you don’t want to build your
online empire on a niche that is on its way out.
To make sure that doesn’t happen, use Google
Trends and enter your search terms for your
niches.

Do you see the arrow going up or slightly going up
over time? Do you see it flat lining or even
dipping downward? If you see a flat line or if you
see it decreasing in popularity over time, scratch
that niche off of your list.

Make sure you only focus on niches that are
picking up in popularity over a longer period of
time so you can at least give yourself some market
stability.

Following are the things to ask yourself to help narrow down your niche.

Topics you would like to write about in your blog.

Topics you would be very interested in learning
more about and be passionate about.

Things you’re good at.

Things other people tell you that you’re good at.

Things you really enjoy doing.

List topics that you’re interested in that you may
or may not know much about.

Once you find the right niche you’ll need to pick
the right affiliate program to promote. We’ll pick
up from here next time.

2 replies to "Top Six Steps of the Niche Selection Process"

Hi Julie, just wanted to connect. I am on the partnership 2 success journey aswell. This is a really cool breakdown of the niche selection process. And I like your graphics. Where did you get the number images? Regards, Marlene

Hi Marlene, I’m so glad we’re on this journey together. Thank you for the feedback regarding the niche selection process. As for the number images, I got those from Pexels. Good luck in your journey. Julie