Seth Godin and Tom Peters on giving away content for free

If you have trouble convincing your management team to try free information without an email registration, consider telling them that Seth Godin, Tom Peters, and David Meerman Scott all say to try it. Send them a link to this video.

This video was produced by my friends at VisibleGains from longer video interviews I did several years ago (when I was 50 pounds heavier). I interviewed Seth Godin around his book Linchpin and Tom Peters about his book The Little Big Things.