The Blog

May 30, 2017 /

Introducing Raven Conspiracy: An Omen of Very Good Things to Come

by

Pam McMeekin

We’re so excited to announce the latest addition to our wine client roster, Raven Conspiracy Wine. We’ve been lucky to work with incredible brands through our client Andrew Peller Ltd. for over a year and a half, including Sandhill Wines, Red Rooster Wine, and Unreserved Wine, each with their own unique personality. Raven Conspiracy is decidedly different in more ways than one, offering two dark-ripened blended wines, their Deep Dark Red and smooth, bright White. Both blends use VQA-certified British Columbia and Niagara grapes and are sold in private and government liquor stores across Canada, mainly in BC and Ontario.

We were particularly excited to embrace Raven Conspiracy’s more edgy, provocative and mysterious brand personality as we launched their integrated social media strategy last week. Raven Conspiracy stirs the senses and celebrates the beauty that lies in those unexpected moments: a Friday night out with friends, no plans and endless possibilities, a rainy afternoon spent with a new love, or an evening in strumming along to a new song on the guitar in the living room. It’s edge and intrigue, all in one bottle.

We knew we had to step outside of our comfort zone and take a walk on the dark side with Raven Conspiracy’s first photoshoot. We enlisted the creative talent of our collective member and photographer Allison Kuhl to capture the subtle intrigue of the brand, staging shots in Gastown at dusk.

With our account director Pam overseeing the photoshoot, Allison and our beautiful, wine-loving models kicked off the evening at a stylish Gastown loft, moving the party to the rooftop patio and finally hitting the streets for some moody, nighttime shots.