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Frenchs Forest, New South Wales, Australia, 2010/06/07 - A new SEO training course in Melbourne has been announced for 24th June, in response to the growing business demand to develop in-house knowledge and skills to manage search engine marketing campaigns.

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The new course is being run by the Web Training Workshop, a specialist search engine marketing training company and part of the Web Marketing Workshop agency, with offices in Australia and the UK. The company offers a range of training courses covering SEO (search engine optimisation) and pay-per-click (PPC) advertising campaigns – such as Google AdWords - which have been used successfully by many companies who want to develop their own skills in understanding and implementing these techniques.

Other training courses on offer include an introduction to Google Analytics, using social media marketing, and improving search techniques for business research. Courses are provided both as in-house training, with content tailored to the client’s own market and website, or as scheduled courses around Australia.

The SEO training course in Melbourne is a full day course that is designed as an introduction for marketers with no knowledge, or limited experience of search engine optimisation and marketing techniques. It will cover such areas as keyword targeting and research, onsite optimisation techniques, design and indexing issues for a website, link building and competitor analysis.

The training day also covers an introduction to using Google AdWords to support a search engine marketing campaign, and briefly reviews the advantages of using Google Analytics to review the impact of the optimisation and marketing techniques. The day includes a series of practical exercises and examples to give the attendees a good understanding of the techniques involved in a successful search engine marketing strategy, so that they will leave with the knowledge to put the learning into practice with their own websites.

Clive Hawkins, who is running the training day in Melbourne, said: "This course tends to be our most popular training programme, because attendees can get a real understanding of the practical actions they need to take to improve their website’s SEO. The content is presented in a non-technical manner so that anyone who is managing or marketing a website should consider this as an essential starting point to begin attracting more visits from potential customers using search to find a product or service."

Anyone interested in attending this course, which takes place in Melbourne CBD on Thursday 24th June 2010 can sign up through the Web Training Workshop website. The website also includes information on all the courses and locations currently offered by the company.

The Web Training Workshop (webtrainingworkshop.com.au) is a trading name of Web Marketing Workshop Pty Ltd and provides search engine marketing training for business websites, including courses on search engine optimization, Google AdWords, Google Analytics, social media marketing and search techniques. Training is provided either as in-house courses with content tailored to each client, or as larger scheduled courses around Australia.

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