Robert Petković, Bruketa&Žinić&Grey’s web analytics expert, is a frequent guest lecturer at conferences and workshops across the region. At least once a month you can listen to his lecture somewhere, as he is trying to educate young digital people and experienced marketing experts about why and how to properly use web analytics. His most recent lecture was in Banja Luka, where he held a two-day workshop in the Innovation Center in June. On that occasion he talked about analytics, psychology and changes with Media Marketing. Read the interview here.