ProLeads

Real Estate Leads

ProLeads is a proven lead generation service available only as an upgrade to RPS Gold. Internet “lookers” often just want information; they don’t want to immediately have a conversation with an agent. Our dedicated ProLeads team places paid search engine advertisements that drive home buyer prospects to a dedicated stealth marketing web site. Once on the site, they can register to request home search information.

When a buyer prospect registers, they are automatically enrolled in your buyer’s drip email campaign to incubate them into prospects. Since your buyer’s campaign provides helpful tips along with your home search results, buyers stay engaged until they are ready to speak with an agent. Since you’ve been helping them all along, chances are that when they are ready to work with an agent, they will call you!

You choose what your ProLeads monthly budget will be, based on your market and your marketing budget. The ProLeads team identifies the most cost-effective choices for your market, and places the ads. The most popular search engines are considered, including Google, MSN and Yahoo.

Since the number of leads generated will vary according to the local market, the price per lead will also vary. In markets where several agents want to use the ProLeads service, the advertising costs are shared and the generated leads are distributed proportionally.

ProLeads is a powerful addition to your online marketing arsenal. Generate more leads by putting Real Pro’s experienced ProLeads team to work today!

ProLeads Lead Generation Program

Explanation of Service

ProLeads is an internet search engine advertising service designed to capture buyer leads in your Real Pro Gold system where they can be incubated into active prospects. Real Pro Systems places advertisements on Google, MSN, Yahoo and other appropriate search engines. Search engine users search on real estate terms and areas, and as they do these advertisements appear along with their search results.

When users click on the advertisement, they are taken to a stealth site to enter their real estate search request, email address, and other details. Note: In some markets, multiple agents may share a ProLeads stealth site and Real Pro Systems distributes the leads proportionately to each participating agent.

In the image above, the user searched on the term lakewood colorado homes for sale using Google. In addition to the “organic” search results, paid advertisements appear both at the top of the search results, and in the right column. The location of the ProLeads paid advertisement will vary, depending on the market and other factors. In this case, the ProLeads advertisement appears near the top of the right hand column (circled above). It points to a web site called “www.realestatesearchtoday.com” which is a stealth site specifically for ProLeads clients (i.e. in addition to the stealth sites that come with Real Pro Gold). When a user clicks on the ad, they are taken to the stealth site which you can visit here www.realestatesearchtoday.com.

Once on the stealth site, the visitor fills in the form to describe the kind of homes they are interested in, provides their email address, and submits the form. At this point the lead becomes automatically routed to your RPS system so you don’t have to manually enter them.

Paid Placement Advertising

ProLeads is a “paid placement” advertising service provided by Real Pro Systems. We look at current advertising costs for your market area and appropriate search terms, and place the ads where we believe you will get the best return for your money. By its very nature, paid placement advertising is “pay per click,” meaning that there is a charge every time someone clicks on the ad.

To make things more complicated, the cost per click will vary dramatically from market to market, and month to month! This means that for a fixed amount of money per month, the number of leads can vary quite a bit. The reason is that the cost of the click is essentially an auction between you and anyone else wanting to advertise on the same search terms. If no one else is competing for that search term, then the cost goes down. If several others are competing for that same search term, the cost may go up!

Unlike newspaper advertising where you pay for placement for a number of days (and have no guarantee of any leads at all), with search engine marketing you are paying based on the number of clicks- this is simply the nature of the beast. Therefore, advertisers have two choices- place a spending cap on how much they are willing to pay for clicks in a month, or be willing to pay for any number of clicks regardless how much that ends up costing. Our experience indicates that real estate agents need a fixed monthly expenditure to eliminate surprises, accepting that the number of leads generated will vary from month to month.

Monthly Budget for Your Advertising

ProLeads is a “paid placement” advertising service provided by Real Pro Systems. We look at current advertising costs for your market area and appropriate search terms, and place the ads where we believe you will get the best return for your money. By its very nature, paid placement advertising is “pay per click,” meaning that there is a charge every time someone clicks on the ad.

To make things more complicated, the cost per click will vary dramatically from market to market, and month to month! This means that for a fixed amount of money per month, the number of leads can vary quite a bit. The reason is that the cost of the click is essentially an auction between you and anyone else wanting to advertise on the same search terms. If no one else is competing for that search term, then the cost goes down. If several others are competing for that same search term, the cost may go up!

Unlike newspaper advertising where you pay for placement for a number of days (and have no guarantee of any leads at all), with search engine marketing you are paying based on the number of clicks- this is simply the nature of the beast. Therefore, advertisers have two choices- place a spending cap on how much they are willing to pay for clicks in a month, or be willing to pay for any number of clicks regardless how much that ends up costing. Our experience indicates that real estate agents need a fixed monthly expenditure to eliminate surprises, accepting that the number of leads generated will vary from month to month.

Initial Setup Fee

ProLeads Charges are Non-Refundable

The setup fee and monthly service fees for ProLeads are non-refundable. The monthly fee covers an advertising service, and like any advertising service there is no guarantee of the number of leads or the quality of leads. These services are provided on a best effort basis.

Should You Have Real Pro Systems Do It, or Should You Do It Yourself?

If you have the time and technical know-how, you can absolutely do your own paid placement advertising directly with Google, MSN and others by yourself. When Real Pro Systems performs this service for you, we have a team dedicated to finding the most cost-effective advertisement placements for you and your market area. As you would expect, there is a charge for this expertise. Real Pro Systems applies 70% of your ProLeads budget to direct advertising charges, and 30% covers our cost of providing the placement service.

When you use the ProLeads service, our team analyzes historical lead generation data across the various search engines, cost per click for each, and optimizes your advertising placements. We do this continually throughout the month for each of our clients. The result is that most agents get more results for their money using ProLeads then they would achieve on their own. It’s similar to the fact that relying on a real estate professional to sell your home usually results in a higher selling price after commissions.

ProLeads Service Terms and Conditions

The following paragraph from Real Pro Systems’ Terms of Service pertains specifically to ProLeads:

“ProLeads Services are implemented within 30 days of Client’s order, on the first day of the following month. RPS generated buyer leads are distributed among ProLeads participants within specific market places. Each lead includes first name, e-mail address, and preferred buyer search criteria. RPS makes no representations as to the true identity of such leads, or the number of leads the Client can expect in any given month. Volatility in online marketing expenses and online consumer behavior make such forecasts impossible to predict with any degree of certainty. ProLeads recurring subscription costs are collected in advance each month. Client may cancel their participation in ProLeads no later than five (5) days prior to the beginning of any new month. Re-activation fees may apply if Client wishes to re-join the ProLeads program.”

Summary

ProLeads is proven lead generation technique that is essentially effortless for the agent. A dedicated team optimizes your online marketing budget periodically throughout the month ensuring the best possible return on investment. While cost per lead can and does vary, many Real Pro Systems agents rely on the ProLeads service as one of their primary sources of leads that turn into real business.

If you are looking for more buyers in today’s market, consider adding ProLeads to your marketing mix. Please note: The ProLeads service is only available to Real Pro Gold clients.

Real Pro Systems Agent’s Success Stories

Agent’s Success Stories!

“Today I had about ten listing inquiries from one post card that I sent out with my stealth site.”

“Real Pro is a great tool for automated follow-up. I actually just sold two houses to people who have been on our drip campaign that we have instituted with Real Pro for the last several months. And it’s just been absolutely fabulous.

Today I had about ten listing inquiries from one post card that I sent out with my stealth site. I think this is a magnificent opportunity and an extremely reasonable price and in this type of market we need all the prospecting tools we can get.

So I wanted to tell you thank you so much. I couldn’t do it without having this automated follow up system. I’m part of a team and my buyer’s agents use it as well. So we really appreciate it and we are big fans of the system.”

Closed $85,670 in gross commissions…

“We have closed $85,670 in gross commissions from our RPS Gold site alone. Our marketing expenditures for this program have totaled $5,380 YTD, which represents a 94% return on investment. We would have never had the opportunity to serve these clients without our RPS Gold Site. What’s more is that we will enroll these new clients in our client appreciation follow-up programs and will continue to earn referrals for years to come.”

RE/MAX®, CRS, CDPE, ABR, GRI, ePRO, SRES

Their customer service is outstanding…

“Real Pro Systems offers the working agent a solution to affordable, good quality website support that is user-friendly, even for those who are not technologically savvy. Their customer service is outstanding and no matter what the question is, they find the answer in a quick, professional manner.”