Web Marketing and SEO Promotion are one of the important aspects of any marketing plans. Nowadays, 90% visitors of the website come from search engines like Google, Yahoo & MSN. Web Marketing and SEO are helpful in increasing the visibility on these search engines. SEO is also helpful in bringing targeted traffic to the website and therefore result in improved business opportunities.

Two of the common ways of Web Marketing are as follows:

1) Organic (SEO) optimization
2) Inorganic (SEO) optimization

Organic (SEO) optimization is slow method of web marketing and promotion; it will take 3 to 6 month to get you the right results. It depends on many factors of website e.g.- title, website content, website back link and so on.

Title tag: Title is important section of all website pages. It gives the overall idea about the page of the website. So one should try and keep product or service related keyword in the title tag.

Content: Content is most important section of the entire website. Good content helps in retaining visitors. So write fresh content for the website or keep updating it on a regular basis.

Back Links: A website’s page rank depends on number and quality of back links, Better page rank will in turn help one achieve better ranking in search engines.

Inorganic (SEO) services or paid listing is expensive but fast method of web marketing. In this you will get the result from the starting day. Paid listing is used to increase brand awareness. The website receives greater traffic too. Common examples include PPC campaigns, paid advertisements on Google, Yahoo, MSN and banner advertisements.

Web Marketing is the best option for any online business or company seeking online presence. It is one of the best and economical ways of promoting your company or business globally. Online marketing many a times also proves to the most effective and cost effective way of promoting one’s product and company. However, before you seriously embark upon web marketing be sure that you have identified and have answers to some of the basic questions such as what is your target audience, what is your goal.

In true sense, SEO is one of the most important aspects of web marketing. Services of a good SEO Company can help one in increasing brand awareness through maximum exposure and visibility. So choose the best SEO/Web marketing company according to your requirement and budget.

SEO web design is a combination of search engine optimization (SEO) with any technology in web designing. It is quite a revolutionary idea for webmasters who think that website design is an end in itself. Actually, this concept is far from making conventional web designing obsolete. In fact, it is just re-engineering any web design strategy to fit to a market-driven search engines (SE’s). Here are some points fundamentalist webmasters might consider to go for SEO:

1. SE’s as Mass Media.

In the US alone, 80% of the population are internet users. Other countries where internet is slowly penetrating the market also showed a growing trend in internet popularity. Majority of these internet users go to search engines to inquire for any topic. Having an SEO web design would not only make your site visible in search engine results pages (SERP’s), it could also give visitors the ease of navigating through pages of a particular site.

2. SE’s as Global Market Hubs

There is an apparent relationship between market shares of any product and corresponding ranking on any related keywords in search engines. In fact, sites that can be found within the first 2 pages of SERP’s converted much more sales compared to those company websites that are not yet SEO-friendly.

3. SE’s Reward Credibility

SE’s are becoming more and more academically biased. That means the sites that are able to provide greater information and credibility on any topic niche could have higher ranking on related search keys. This new standard of web designing encourages webmasters to make their sites readily available to feed information and innovation to the internet community.

4. SE’s Love Web 2.0 Sites

What’s new is always better. Web 2.0 is defined to be the new generation of web development and designing. It advocates easy transmittal of communication and information, as well as giving power to internet users to innovate and participate on the World Wide Web. Search engines frequently crawl Web 2.0 sites because they are regularly updated.

5. SE’s Adapt With Web Development Language and Tools

Lowly HTML really comes of age. Large scale text-based SE’s has evolved to understand scripting and coding. Even media files like vlogs, photoblogs, and podcasts are now being indexed to give relevant information on particular search keys. It is expected that search engine robots ultimately understand DHTML, Frameset, Flash-based designs, and other not-so SEO-friendly website design formats.

The web is no more than a specimen subject to indefinite number of testings from millions of webmasters worldwide. And search engine plays a vital role in inter-connecting ideas to catalyze the stability of the World Wide Web. Making one site SEO-friendly using SEO web design strategies provides a greater edge to adapt to fast-paced e-commerce.

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.