Forbes Media LLC, the closely held publisher run by former U.S presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.

The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on the sale, according to a memo sent to the company’s employees. Forbes is seeking at least $400 million, said a person familiar with the matter who asked not to be identified as the information is private.