Nowadays you can get a Jeep with a menagerie of toys and tech, like hill descent control, navigation systems, premium audio systems, and floormats. But way back in the days of the old-school Jeeps, the only amenity that could be advertised was "guts," and the rest of the list wasn't much longer. »7/12/14 8:58am 7/12/14 8:58am

In 1973, according to their advertising, Jeep was the toughest four-letter word on wheels. This dealer promo showcases what the 1973 Jeep CJ5 had to offer to customers on- and off-road, especially off. »11/27/10 9:00am 11/27/10 9:00am

Want proof that old Jeeps — the original military-spec off-roader — were a work of engineering genius? Watch six soldiers drive up, hop out, tear one apart, put it back together and drive away in four minutes. »9/10/10 12:30pm 9/10/10 12:30pm