人はなぜ形のないものを買うのか
"Why does the person buy a thing without the form?"
It's the virtual economic book which Dr.Miho Nojima of the Seikei University department of economics wrote.

In other words 2 of 3 books are foreign books. The book which we should read in the book which a Japanese wrote is only a Dr,Nojima's book.

Why Japan haven't a research institute to analyze about virtual world, virtual goods, virtual currency, social game and MMO? There is none of the researchers who analyze mainly it about virtual world, virtual goods, virtual currency, social game and MMO likewise.

In the time when Second Life was in a topic in Japan(about spring, 2007), many Japanese considered Second Life to be only a "new money-making tool". And the people criticized Second Life later.

I still think. There are not the researchers who can analyze virtual business in Japan. Because, they don't log in to service properly(And read only data and the another person's article). And Japanese people are weak at a "title". When it's the book which a "professor", "researcher", "president of the company" and "major publishing company" wrote, they appreciate it.

Nobody watches the truth.

But only the book of Dr.Nojima is recommended. She really logged in by various service and used them properly. Please read this book, if you can understand Japanese. It's a book written about the virtual economy only in Japan.

The Japanese social platform SNS are three kinds of "mixi" "Mobage Town" "Gree" now.
But, Mobage Town seems to be most successful.

DeNA CEO Ms.Namba says, Mobage Town's PV is about 2 times of mixi and Gree. And, 241 social games were released in a half year. Furthermore, the offtake of the virtual currency doubled 10 in a half year.
Magnificence of the cooking of this party shows success above all! (^-^)