The startup is an aggregator of logistics partners and provides on-demand technology enabled end-to-end logistics to ecommerce companies. The order allocation is done on the basis of algorithms linked to the performance of the logistics provider in a particular area.

It has also tied up with logistics firms such as Xpressbees, Delhivery and FedEx, among others.

Shailesh Ghorpade, managing partner at investment firm Exfinity Venture Partners, said, “In logistics, optimising routes, schedules, high costs are genuine problems. Geo coding is not there in India and there are multiple problems which need fixing, whether it in first mile, last mile or long haul. Some of the logistics companies are trying to address this problems and anything that goes to improve the logistics cost, efficiency and productivity will not only benefit the companies using it but will also benefit the Indian economy.”

To be sure, several startups are trying to find their feet in this segment. In June, on-demand logistics services provider Parcelled pivoted its business model, outsourcing its delivery services to third-party vendors.