With Deadline Funnel, you can create authentic evergreen offers that automatically expire.

So you can do a 3-day offer, and then automatically redirect everyone on day 4 and after.

To do that, they use webhooks, cookies & IP addresses to track who has access to the deal and who doesn’t.

And, they allow you to place cool timers on your website and inside your emails to create an even bigger sense of urgency.

Really really really freakin’ cool.

Let me show you how it works.

How to implement Deadline Funnel

So we’re going to set up an evergreen deadline that’s valid for the next 3 days until midnight.

Inside Deadline Funnel we can create a campaign for that.

But first, we have to set up a category that the campaign belongs to.

(handy to keep things organized)

So go over to My Account » Manage categories.

I usually add the product name of what I’m promoting in the campaign.

After that, click “Create new campaign” in the sidebar.

Give it a name, select the category you’ve just created, add your email service provider & select your landing page builder as I did here:

As you can see in the screenshot above, I’m using ActiveCampaign & WordPress.

Then, you have to select a blueprint.

Select the “Email sequence + special offer” & click next.

We then have to set up the deadline.

In this example, we use 3 days until 11:59 PM in the Amsterdam timezone.

So if someone starts their tracking on a Monday at 10:00 AM, the deadline will be 3 days later on Thursday at 11:59 PM.

Click next.

And then we have to set up our funnel steps.

I find the term a bit confusing, but it’s basically all the pages that are related to your campaign, that you want to show timers on & which you want to redirect to a different page after the deadline expired.

So go ahead and add, for example, your checkout page here, and a page you want to redirect the page to after the deadline expired.

And after you click finish, your campaign will be created.

But that’s not it, we still have to add & tweak a few things.

First, we have to add the tracking code to our website.

Go to “Tracking Code” in the sidebar and copy the Javascript you get.

You have to add this code to the pages you want to track.

Note: some people just add it to the <head> of their website, but this could slow down your website a bit. I recommend to only add it to pages that are related to your campaign.

Then, we have to make the connection between Deadline Funnel and ActiveCampaign.

In the sidebar, go to integrations.

There, click “add new integration” and select ActiveCampaign.

You’ll then get a list of your existing connections.

And then, select your account, and you’ll be asked in which custom field you want to save the deadline text so you can use the deadline inside your emails.

I created a new custom field for this called “Deadline”.

And after you’ve done that, you get a webhook;

Copy the webhook, and go back to your automation in ActiveCampaign.

We need to add the webhook right after we send the last lesson of the email course.

So now, the deadline for every contact will start as soon as they receive the last lesson in which you tell them about your limited-time offer.

How this works, is that ActiveCampaign sends the contact data to Deadline Funnel, so they know for who the deadline is valid an for who it’s not.

And to make use of that, we need to add the Deadline Funnel email links to our emails.

So instead of just linking to the sales page or checkout page, we get a special link that Deadline Funnel uses to track everyone.

Even if they switch devices, as soon as they click the special link in the email, Deadline Funnel knows who it is and when their deadline expires.

Pretty cool, hu?

So go over to Email Setup, and copy your email link.

(if you’ve set up multiple pages, make sure you copy the right link)

Then, insert this link inside your emails 🙂

And now, you have a fully evergreen deadline that’s automatically expiring after each subscriber’s unique deadline.

But that’s not it.

My name wouldn’t be Max van Collenburg if we wouldn’t get the most out of this tool 🤓

Because the email links & automatic redirects are great.

But the real power is in the countdown timers.

Adding countdown timers

You can tell someone about a deadline, but showing them is much more powerful.

So go back over to your email setup, and there you’ll see the Email Timer Code.

Before you copy that code, first click “Edit Appearance” to change what it looks like.

I like to use something that looks like this;

Then click “save and exit”.

Copy the email timer code.

Add a HTML block to your email & add the HTML code 🔥

So now, you have a timer ínside your email that’s always in sync with the contacts deadline (no matter when they open it).

And then, if you like, you can also add the same deadline timers to your sales page & checkout page.

Go to your Funnel Steps.

Re-add the page you already have and select “Display Inline Timer”.

Copy the HTML code.

Which you have to add in the right place on your website.

How you do that, is up to you.

Here’s an example of what I use on one of my checkout pages;

So now you have a custom field with the deadline text, which you can use inside your emails, plus a cool countdown timer.

And another countdown timer on your website.

All in sync, ticking down towards the deadline ⏰

Creating a follow-up sequence

The limited-time offer for 3 days starts as soon as they receive the 5th lesson.

But it’s very important to keep reminding people about that deadline.

So as the deadline gets closer, we have to send some emails.

Luckily, we can also automate that 😄

So these are the emails I like to send:

2 days before the deadline: bonus lesson with something cool

1 day before the deadline: cool relevant story with a reminder that the deadline expires tomorrow

Morning of the deadline: reminder that the offer expires tonight

Afternoon of the deadline: frequently asked questions about the offer answered

Evening of the deadline: very last chance, deadline expires in 4 hours

So let’s add these emails to the automation we’ve created earlier:

And then we add some delays between each email.

It’s a bit of a long screenshot, but here you go:

(just take a close look, and let me know in the comments below if you’ve any questions)

And then after the last chance email, we wait until midnight & then check with an if/else who purchases and who didn’t:

If they didn’t buy, we wait until 10 AM & send an email to ask why they didn’t purchase the offer.

That feedback you can use to improve your funnel & email course in the future.

And as you can see, we also end the automation.

If they did purchase the offer, they follow the yes path.

Here we’re going to add something really important.

When someone purchases the offer earlier on, we don’t want to send any reminders about the offer anymore.

To do that, we have to add a goal so people jump to this yes path.

In that goal, you check if they visited the success page OR if they have a tag that tells you that they purchased it.