NHL Taps Cutters For Stanley Cup Final

May 14, 2017
by Screenmag

The latest creative work out of Cutters Studios is this spot for the NHL's Stanley Cup Finals, "Spelling."

From creative shop Baby Bear’s Porridge, the spot draws on star power: Bobby Orr. Brett and Bobby Hull. Wayne Gretzky. As these and 18 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup – the most revered trophy in professional sports – becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.

“It was a thrill to work with original footage of all those legends I'd watched in decades of highlight reels," said Editor Steve Bell of Cutters Studios New York. "This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”

“Spelling” was directed by the acclaimed Samuel Bayer of Superprime Films.