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Apple’s New Patent Could Change Navigation Forever

I know you have all thought about this a million times, because I know that I think about it and even complain about it on a daily basis. What if a navigation app could not only give you the shortest distance or quickest general route… but could actually give you directions based on how many traffic...

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Fresh off its $1.05 billion patent lawsuit victory over Samsung, Apple is turning its sights on another tech giant, this one a little bigger than Samsung, however. After suing the crap out of Samsung for patent infringement, Apple CEO Tim Cook is reportedly in talks with Google CEO Larry Page about numerous intellectual property matters, including those at the center of the ongoing patent disputes between both companies.

These talks, which have taken place sort of secretively, began last week over the phone and will continue in the coming weeks. In addition to that, discussions involving lower-level executives for both companies are also being conducted. Cook has always said that these patent suits, including the one against Samsung, weren’t about attacking Android, which the late CEO Steve Jobs vowed.

Instead, Cook claims that the suits are to protect Apple’s properties. However, there is a fear now that the ruling laid forth last week has set the stage for additional lawsuits against other Android device makers. According to a statement from Google about the Apple-Samsung verdict, “The court of appeals will review both infringement and the validity of the patent claims.”

Google also added, “Most of these don’t relate to the core Android operating system, and several are being re-examined by the US Patent Office. The mobile industry is moving fast and all players — including newcomers — are building upon ideas that have been around for decades. We work with our partners to give consumers innovative and affordable products, and we don’t want anything to limit that.”

However, Google and Apple are discussing infringement issues in private. One possible scenario, according to sources, that is being contemplated by the two companies could be an actual truce involving disputes over basic Android features and functions. Unfortunately, it is still unclear if the two CEOs are discussing a broad settlement covering a wide array of disputes or are focusing on a more limited set of issues.

With the recent win over Samsung, Apple may be feeling pretty good about itself, which could be why it has decided to take on Google. The problem here is that Google is a little more powerful than Samsung. I’m curious to see if Apple will be able to give a one-two punch right to the face of Android by taking down Google right after defeating Samsung.