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There was a time when just getting control of enterprise content was a big achievement—knowing where the content was, being able to search a central repository, identifying the latest version of a document and so on. Even now, that control cannot be taken for granted. Many organizations struggle to manage content that is scattered across multiple devices, departments and SharePoint sites

TEXT ANALYTICS: THE EVOLUTION OF CORPORATE INTELLIGENCE

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Once, they thought it couldn’t be done. Then one person climbed Mt. Everest. Then another. Now, it’s a fairly common occurrence. It’s still dangerous and difficult, but it can be done.

It’s time to conquer the mountains of text and data in your organizations.

The integration of unstructured text with data analysis is the next evolution of business intelligence. A minimum of 70% of corporate information is actually unstructured data - freeform text, images, audio and video captured from online and offline sources. That's where text analytics comes in. Because information comes from traditional structured data; insight comes from the integration of that vast amount of unstructured content your organization creates every moment. Easier said than done; only in the last few years have the tools even been available to merge text into the decision-making process. But they’re here now.

Text analytics adds richness to traditional business analysis, revealing trends that might otherwise have gone unnoticed. Making sense of unstructured data, understanding it, acting on it and acting on it quickly... that’s the new information management goal. This is how you can begin to get there.