What can be done?

I agree with Leland Shipe on not being able to hear what is being said in the movies at the theater and on DVD’s. I read as well that they are putting out the sound effects over the words and that they want you to hear this.

I constantly ask my younger friend and he says he didn’t hear this or that either. I have been to movies where I didn’t hear virtually the entire movie and this has been several times. What can be done?