If Your Apartment Is #SponCon You Have To Tell Us Jezebel Brendan O’Connor Tavi Gevinson recently moved into a new apartment in what real-estate developers would like you to call the Brooklyn Culture District and which is actually called...

New disclosure requirements for native advertising to take effect 1 March Lexology Baker McKenzie From 1 March 2017, the Australian Association of National Advertisers (AANA) Code of Ethics (Code) will include a new provision that requires...

More Ads to Appear on Instagram, Now on ‘Stories’ Feature New York Times Sapna Maheshwari Just over a year ago, Instagram opened its photo feed to advertisers large and small. Now, more ads are coming to the free app — this time through Instagram...

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

Online Influencers Called Out in Second Letter to FTC Lexology Manatt Phelps & Phillips LLP Reiterating their concerns about online influencers, Public Citizen and three other consumer groups sent a second letter to the Federal Trade...

Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic The Fashion Law The rise of fashion industry influencers has been accompanied by a significant spike in federal truth in advertising law violations, particularly from...

2017: The Year of the Instagram Micro-Influencer Business 2 Community Alexandra Fasulo For many of us, 2016 was the year in which we learned what the term “Influencer” even means in relation to social media marketing. With the algorithm newsfeed...

Call to bring undisclosed social media endorsements under scanner Exchange 4 Media Consumer advocacy groups in the US are seeking higher accountability and honesty from micoinfluencers, bloggers and celebrity influencers using social media...

Is It Time To Get Serious About Cracking Down On Stealth Instagram Ads? Consumerist Chris Morran If you’ve used Instagram, you’re almost certainly familiar with apparently real people touting tummy-flattening tea, an array of subscription boxes...

Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules Advertising Age Garett Sloane People with a mere dozens or hundreds of followers can promote products on Instagram just like they’re a Kardashian. Unfortunately...

Influencers, Celebs Come Under Fire in New Letter Urging FTC to Crackdown on Sponsored Posts The Fashion Law Undisclosed paid ads are a serious problem on Instagram, running through the fashion industry and beyond, and the Federal Trade...

Instagram Advertisers Switch From Celebrities To ‘Microinfluencers’ Buzzfeed Leticia Miranda The push to make social media celebrities and “influencers” more honest about who is paying them to post has been complicated by the rise of a new...