Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.

While social media can play an important part in your music marketing strategy, emails are a great way to target your message, provide a specific call to action, and promote yourself to industry professionals. Here are five things you can work on to start writing better emails. Read More.

Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.

Updated December 2018. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.

As a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.

Marketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

Make no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.

It’s easy find an excuse to take a vacation from an otherwise consistent social media presence. Events like a tour or a new album release present opportunities to make you even better at social media marketing. There are several principles of social media marketing that can be found rather naturally from your tour schedule, which can help to give your presence and engagement a nice boost. Read more.

Music success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.

Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.