Chief Customer Officer of Catalytic - an AI and Automation company providing Fortune 500 companies with the ability to rapidly reduce the cost of every day business activities while simultaneously increasing quality, employee satisfaction, and customer loyalty.

Tuesday, December 31, 2002

HP =everything is possible

Perhaps HP should reconsider their advertising campaign. Or at least the way in which it is being executed. Some clever person in their advertising department decided that HP should sponsor the CNN Technology section -- a column length advertisement in the right hand side of the page reads " = everything is possible " and then the HP logo. The idea seems to be that one will read the technology article and see the HP ad, associating the marvel of technology that CNN has reported with HP's prowess in computing.

Unfortunately for HP, not all articles in the Technology section are positive.

About Me

The postings on this site are my own personal opinions. This content is not read or approved by my current or former employer, before it is posted, and does not necessarily represent their positions, strategies, or opinions.

Currently Chief Customer Officer Catalytic

Ted has been a software developer, worked in product development, marketing and as a senior executive for both public and privately held companies.