Make sure your graphics are proportionate to the rest of the body text. Huge images that take up most of the screen not only convey very little about the subject, they also keep readers from your content. Don’t assume that everyone will scroll below the fold.

Take a look at your stats, and you’ll see that a surprising number of the visits to your site last less than a minute. Sure, some of those may be bots or search engines, but real visitors are making decisions about your site in the time it takes to blink.