Oldie but a Goodie

A band named Shellac played here in STL last night (for the first time ever). I’ll admit, I’ve never been a huge fan – they rock a little too hard for my taste sometimes. But based on the videos and the fact that Steve Albini (famed producer of Nirvana) is the lead singer/guitarist, I thought it might be a good show so I bought tix.

Glad I did. It was remarkable to see such a legend in action. If anything was to be taken away from the show, it’s that Steve and his gang truly embodied the punk/math rock spirit. They rocked my face off!

Steve is 54 years old. Shellac was formed in 1992. Yet, they are still very relevant and cool.

This got me thinking on this fine Monday morning, “What about this experience can I translate into our collective experience selling tradeshow displays?”

How about: “Just because it’s old, doesn’t mean it’s tired.” Don’t get me wrong – I do not consider 54 “old” except in punk-rock years. Same phenomenon when talking about “old” tradeshow displays. Although tradeshows have been around probably as long as commerce itself, the concept of filling your space with decorative structures and graphics is relatively new.

The SYNC continues to be a popular display at Optima. No matter what, Lambda is (and will continue to be) a premium choice in graphics. Photomurals are unrivaled in their print quality, and nothing is ever going to change that. Pop a Duratrans in a Backlit Frame or a Power Panel, and it’s utterly beautiful.

What about Vinyl Decals? Yes, we still do that. Those kinds of graphics continue to be necessary and are extremely effective when done correctly. Optima has an expert team called “Traditional” that rocks the house off any complicated logo/lettering job that you can throw at them.

We do laydowns too… not to mention all the Table Throws we produce with a variety of vinyl logo processes. We’ve married the old with the new using our brand new latex print heat transfer process called TruColor.

Let the oohs and aahs begin…

Any experiences/revelations you’ve had recently that reminded you “an oldie is still a goodie?” Let me know in the comments.

About the Author

Kat Andres is the Inside Sales AE and Sales Development Rep at Optima Graphics. She has been in the Trade Show industry since 2014.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.