24-25 September 2015 in Uppsala (Sweden) Arts organisations that want to build their audiences need to get to know their audiences. Consequently, any strategy that embraces audience development has to be grounded in empirical…

The 2nd Theatron Workshop on Marketing, Research for Audience Engagement will bring together the experiences and ideas gathered in the 1st year and launch the next phase of collaboration for audience engagement. Audience…

Berlin, 17. & 18.09.2012 On September 17th and 18th representatives from Theatron Partner Theatres convened at Free University Berlin for a Kick Off in the collaborative effort on joint audience research and marketing…

This first workshop on audience development will bring together Theatron representatives working on marketing, audience research, and communication. It aims to establish an overview of existing activities and best practice and kick-off the joint audience…