CRU’s unprecedented format fosters the information exchange between key creative leaders and their supplier partners in order to strategize together on the future of convenience retailing and help build superior c-stores. "Decoding the Consumer" is the theme for 2017 and is reflected in a carefully crafted agenda that will help retailers navigate today’s challenges and capitalize on opportunities.

&"The networking is terrific! I love the small format and the varied breakout sessions," said previous attendee Ruth Anne Lilly, senior category manager for Sunoco, Inc.

At CRU, attendees will find that no two speakers or sessions are the same. This year, the event is covering a magnitude of timely topics from natural/organic, selling at the pump and chef-driven menus to disruptive forces, social media and cannabis. Some prominent speakers include:

Other exciting agenda highlights include a bowling tournament, the C-Store Product Gallery featuring a new "Better for You" pavilion, local store tours, Category Manager of the Year Awards and much more.