Big Wednesday… Chillers

The digital launch strategy presents the new Peroni Chill Lemon, inviting people to join the tour and engage them through online activations.

A contest where all you have to do is sit back and relax.

xister created a digital contest that is in line with the Chill Lemon brand positioning, where users can demonstrate how good they are at chilling out on the beach with a cold Chill Lemon bottle during the hot summer.

A group of girls took pictures of ‘the “chillers” of the week’ while they were sunbathing, relaxing and distributing Chill Lemon Gadgets such as tanning beds and branded earphones.

The girls then registered the users at the hostess stand and uploaded their pictures on an online form which was accessible from their mobile devices.