Flying iTray Delivers Burgers to Your Table (PSFK.com)

I can imagine how upset customers will be when that flying tray drops a milkshake and chili cheese fries in their laps. I wonder how high YO! Sushi’s insurance rates rocketed.

******************************

YO! Sushi’s restaurant in London introduces world’s first flying tray for food delivery.

YO! Sushi, a global chain of Japanese restaurants, is serving up more than just sushi – they’re setting up an eating experience worthy of a sci-fi movie. Customers now get meals delivered to their table on the flying iTray that is operated from an iPad by the staff.

The iTray experience was offered to highlight the restaurant’s newly introduced toasted rice burgers. Food is piled onto a lightweight, carbon fibre drone that can fly at speeds of 25 mph with a range of 50 meters. The tray has 2 cameras so that the kitchen staff can monitor the safe delivery of the food.

The gadget doesn’t come with any kind of covering for the food and hence you could be getting a face full of burger if there were to be a mishap. Despite the iTray being a harbinger of potential food disasters, Robin Rowland CEO of YO! Sushi is enthusiastic about the iTray,

“The iTray … is a way for us to explain how exciting food can be”

YO! Sushi is reknowned for their innovative approach to food. Apart from the iTray, they introduced the conveyor belt style of dining when they first opened in London in 1997. Some of their other technological quirks are robotic drink trolleys, self-heating plates and toilets equipped with games for when you do your business.

The iTray falls into the recent line-up of gimmicks that food chains have been using to grab customer attention and boost sales. Domino’s recently launched its pizza helicopter that delivers food on a unmanned drone.

Currently, only their flagship restaurant in Soho, London offers food delivered by the iTray.