LA Weekly recently profiled Funk Volume’s co-founder Damien “Dame” Ritter. Brother of F.V. artist SwizZz, Dame has built one of the more successful selling and touring fully-independent Hip Hop labels of the 2000s. With artists from Panoroma City, Californa, Las Vegas, Nevada and Decatur, Georgia, Dame revealed that the varying sound and style of Funk Volume is by design. “Every time we bring somebody on [Funk Volume], we hope they capture a different demographic,” Dame told the newspaper. “[They have to] have a different sound, a different voice, a different perspective.”