You are a business owner. Naturally, you'd want to try things that can help your business. That may be the reason why you got into blogging a few years back when you heard it can improve traffic to your website. Unfortunately, your blog wasn't able to deliver the results you expected. No one is reading your blog, and you're no longer motivated to write. Is this a familiar scenario? Do you think your blog is stagnant and not reaching your audience? If you are unsure whether or not your blog…

Your website is not that different from the front of your shop or office. It plays an important role in making sure that you achieve success. When people pass by your business, you want to make a positive impression - good enough to make them pause and step inside to explore more of what you have to offer. Your website should function the same. You want to impress people who visit your website from the moment the homepage populates. Otherwise, they will go somewhere else. When people visit your website,…

Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too. As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and…

We have all suffered the same embarrassment: we see a good friend from a distance and wave enthusiastically, only to be surprised when she gets close, and we realize that the person we thought was a friend is a complete stranger! A few hours later we’re still trying to figure out what it was about that person that caused us to mistake her for a friend. Just as we make this kind of honest mistake, websites, too, do not always recognize their true audience. Every single day, hundreds of new…