We understand your merchandising goals

A great shoe floor starts with clear goals and objectives. For some clients, we help clarify their merchandising goals. For others, we use their already clear goals as the foundation for our collaboration. Once we understand your goals, we can design and develop shoes that support your goals and that sell.

We look at your shoe floor, relative to your store and your competitors

There's nothing like an outside perspective to help you see your strengths and weaknesses. We take a look at your shoe floor -- every detail -- with a discerning eye. And we look at your competition's offering, too. From that, we identify the things you do well and those areas where you are falling short. We look at it within the context of your own store and when compared to your competitors.

We think the result is an important and honest perspective on your business. That is hard to come by and we find that it helps our clients be more focused and targeted on specific areas of improvement.

We identify opportunities

We don't stop at just explaining the good, the bad, and the ugly. We identify creative, high impact opportunities that can deliver strong growth that meet your merchandising goals.

By looking at your business with fresh eyes, we can highlight opportunities that you may not have seen nor considered. And when we put our heads together with yours, even more innovative ideas will emerge.

We design and develop shoes that will seize your opportunities

Once we've done a thorough analysis of your goals, challenges, strengths, and opportunities, we get to work on creating a bold collection of shoes that will help you differentiate your shoe floor and achieve your goals. Our clients love that our product is fresh and a great value for their customers. Our shoes generate excitment...and sales....on your shoe floor. We love that as much as we do designing the product!