How to Use Podcasts as a Job Search Tool

As a job seeker, you can use a podcast the same way you can use a blog to spotlight your job achievements and experience. Having a podcast is cutting edge and differentiates you from the competition. Consider podcasting as a way to get noticed in a Web 2.0 world.

What's podcasting?

Podcasting is a way to distribute audio and video feeds (information or music over the Internet), rather than text alone. Consider how supplementing your resume with a podcast can make a difference: For example, you can list presentation skills on your resume, but with a podcast, employers can actually hear you speak. You can turn an industry presentation, talk, or panel discussion into a podcast to underscore your leadership and public speaking skills.

To make a podcast, you need a computer, microphone, Internet access and recording software, such as Roxio Easy Media Creator or Audacity, a free audio editor.

To listen to a podcast on a mobile device (iPod, Blackberry, MP3 player, or cell phone) or a computer, you need Internet access.

An employer may use a podcast as a recruiting tool to help spread a branding message that explains why the company is a good place to work and to bolster communications with candidates the company hopes one day to hire. When a podcast is offered on a Web site, the sponsors make it easy for you with an invitation to “sign up here” and click.

Getting started with podcasting

You can create your own podcast with help from this video tutorial or you can have someone do it for you by using a commercial service such as FeedBurner.

Vendors, professional associations, and affinity Web sites present a regular stream of podcasts. Listen and watch a few podcasts to form your own opinions.