For around $300 a year, you can monitor your pet’s health better than you monitor your own. The PetPace “smart collar” tracks dog and cat health 24 hours a day.

This seems like a great thing to have if you’re away on a trip and wondering how Fido is doing at the local kennel. It sends alerts to your phone if your dog is starting to have an abnormal temperature, pulse or breathing pattern, and monitors his calories, pain, and activities, comparing them to other dogs his age. (Get up Fido, it’s time for your floor exercises.)

So far, the main customers will likely be vets, who can buy a pro version of the collar and put it on animal patients to monitor them after they’re released from the hospital.