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‘Starting a business in Ireland is so much easier’

‘Starting a business in Ireland is so much easier’

Luca Micheli moved from his native Rome, Italy, to Dublin to set up a business, Customerly. He has developed iOS apps ever since the App Store opened with his most successful app receiving 6.5 million downloads. This is his story.

What is Customerly?
Three years ago, some friends and I started building what Customerly is today. It is an all-in-one platform with a simple goal – to bridge the gap between you and your customers.
“In Italy, everything is more complex. Here in Ireland, everything is easier.”
What need are you meeting?
Previously, we had to use at least three different tools to run automated marketing campaigns, to help customers online and to run surveys. Those days are over. Customerly users are experiencing huge benefits with the help desk perfectly integrated with their own database and CRM.
With our product you can:

Acquire more leads
Support your users and visitors
Nurture them with automation triggered by their data and behaviour
Collect their feedback
Run surveys

The good news is that you can achieve all of this without importing and exporting data through different services. There are two kinds of people: those who struggle by using three different tools to support, collect feedback and automate their businesses and those who want to keep things simple and in just one place. This is the value that makes Customerly so powerful and unique.
“The good news is that you can achieve all of this without importing and exporting data through different services.”
Was it difficult to set up a business in a new country?
No, not at all. In Italy, everything is more complex. Here in Ireland, everything is easier. I can still remember the first call with my Irish accountant, I was just so astonished by how easy things are here. This is one of the reasons why we chose Ireland to set up our business. Bank

This post was originally published here - https://www.thinkbusiness.ie/articles/starting-a-business-in-ireland-is-so-much-easier/ on