TCL 65X4 Google-certified QLED TV launched in India at Rs 149,990

The TV will be initially available at a reduced price of Rs 109,990, as part of a festive season promotion.

You may know TCL Corporation as the name behind the revival of legendary smartphone brands like BlackBerry and Alcatel, but the Chinese technology major also manufactures a slew of other electronic appliances, ranging from TVs to washing machines. In fact, TCL is the world s third-largest television manufacturer by market share.

Expanding its TV portfolio in India, the company has launched the 65X4 in the country. Billed as India s first Google-certified 4K QLED TV, TCL 65X4 has a maximum resolution of 3840×2160 pixels, and a micro-dimming technology that s claimed to provide better contrast and enhanced picture quality. The Smart TV has built-in Harman Kardon-tuned speakers that, further enhanced by Dolby DTS post-processing technology, deliver an immersive acoustic experience.

TCL 65X4 is powered by a 64-bit quad-core CPU, which works in tandem with a dual-core GPU. There s also 2.5GB of RAM and 16GB of on-board storage. The TV comes with voice search functionality for hands-free navigation, while the built-in Chromecast functionality lets users stream their favorite apps, games, movies, videos, and more, directly from their smartphone to the TV.

As an Android-powered Smart TV, the 65X4 supports all popular third-party apps like Netflix, Jio Cinema, Hotstar, YuppTV, and Eros Now.

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Even though TCL 65X4 is priced at Rs 149,990, the TV will be available at a reduced price of Rs 109,990 on Amazon India as part of a special festive season promotion. Following the online launch, the TV will be made available across TCL s partner retail outlets across the country.

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Commenting on the launch, Mike Chen, TCL India s country manager, said, Our aim, from the very beginning, has been to make the latest entertainment technology available to the masses. The upcoming launch of the 65X4, India s first Google-certified Android QLED TV, is in line with this vision. Through this product, we are confident of elevating the home entertainment experience of India s growing young consumer base and providing them with cutting-edge technology at the most affordable rates.

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