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After a highly competitive tender process and creative pitch, marketing and communications agency, Hero has been awarded the prestigious City of Cape Town (CoCT) account – competing against some of the most successful agencies in the country.

After graduating with a degree in Philosophy, Classics and English in 1998, Doug Larter realised that at some stage he would actually have to work for a living and decided that a career in advertising was better than having a real job

In the 1990’s, the modern-day loyalty programme was the innovation, but more than a decade later, is it anything more than brand hygiene? Five years ago, Andrew Hall, the Managing Director of Hero, a strategic marketing and advertising agency, saw this writing on the wall.

With Microsoft’s announcement of Hololens, Google’s heavy investment in Magic Leap and, now Facebook’s recent acquisition of Oculus VR, all signs are pointing to virtual reality as the next great wave of technology that will revolutionise the ways we create, consume and share content.

Full-service South African marketing agency, Hero has announced the launch of its new company, Hero Plugins. The business takes it place alongside Hero Films, launched in 2014, in a suite of independent companies with Hero as the majority shareholder.

Hero was charged with the task of revitalizing the Old Mutual Retail Affluent division’s annual 5-day, 5-cities roadshow for its intermediaries. The objectives of the event are to inspire the intermediaries; reinforce Old Mutual’s commitment to support them, launch new products and promote customer-centricity.

With digital work dominating its pipeline, Hero’s dedicated 18- strong digital team is currently expanding to meet client demand; and having a compelling employer brand is enabling Hero to attract and retain the cream of the talent crop.

Hero, a truly integrated and mid-sized marketing communications company, has appointed Warren van Rensburg as new Creative Director of Hero Cape Town.

YOUR BUSINESS

That’s what we focus on.
Understanding it from top to bottom. Who you are. Your history. Your industry. Your competition. What you make. Who you sell it to. How you sell it. Your problems. Your opportunities.

Then, once that’s all sorted, we get on with our job…

MEASURABLY ADDING TO YOUR BOTTOM LINE

Through truly effective marketing and communications.

To do this we use every trick, technique and tool available to the modern agency.
From the conventional stuff to the bloody cutting edge.
And then some. Because if it isn’t out there yet, we’ll build it ourselves.

Our clients call it a truly ROI driven service. We call it alignment.

A TRULY INTEGRATED SERVICE

We don’t like silos.
Just like your business world, our challenges are always dynamic, flowing.
Each demanding a unique mix of thought and skills.
And we are structured to deliver exactly that.

Thus: developers, designers, systems architects, writers, videographers, social media experts, even composers, and much more, all under one roof.
No walls between them. And always, one underlying strategic and creative team working across each project to bind them into a single consistent, coordinated whole.