Looking back: Ferrari legends

Yesterday from my blog post on an article from grandprix.com i got nostalgic over the Ferrari legend.

“Ferrari is a much stronger brand than F1. The Prancing Horse is far more evocative than the rather pedestrian F1 logo. Ferrari is by far the most popular team in F1. McLaren attracts fans with its glitzy technology, Williams gets support because of the passion of its owners, Minardi was very popular because of its underdog status but the only team that fans go wild for is Ferrari – and it does not matter who is driving. It is not only red-blooded Italians who follow Ferrari. It has the same following all over the world. Why? Because Ferrari has a great heritage in competition. It is a team of legend. The Ferrari brand relies not on the fact that rich people by the road cars it builds – that is true of many companies – but rather because there is a mystique about Ferrari which people want a part of. Ferrari has long represented Italian pride and style, the red cars being a symbol of all that Italy does well.” – grandprix.com