10-One-4 MoMA Design Collection

“Waste Not a Moment” 10, One, 4 (1984)

The 10-One-4 MoMA Design Collection Watch was the first of many in the Kalman line of designer watches.

Tibor’s wife, Maira inspired the design with a sketch of a watch face with its three random hours from which to navigate the day.

10 one 4 is included in the Permanent Design Collection of The New York Museum of Modern Art.

Each hand-crafted timepiece is made of stainless steel ensuring a finish that stays looking new and comes with a genuine top stitched black leather band lined with a taupe glove leather finish and a matching black buckle.

The late Tibor Kalman, founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches – “Waste Not a Moment.” Kalman’s love of design is showcased through not only this fine and witty watch collection, but through his many books and products. They are “timeless”.

Made of IP black stainless steel, 10-1-4 is 33mm in diameter (1.30″) and 6.35mm high (1/4″) making this timeless classic perfect for any size wrist. 10-One-4 MoMA Design Collection watch is complemented with a black leather stitched 18mm tapered band.

About Tibor Kalman

Tibor Kalman (1949 - 1999), founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches - "Waste Not a Moment"-reflect witty graphics merging with serious engineering in this hand-crafted timepiece.

Each watch is made of black electroplated aluminum ensuring a finish that stays looking new and comes with a genuine topstitched black leather band lined with a taupe glove leather finish and a matching black buckle.

Tibor Kalman founded the legendary, multidisciplinary design firm M&Co in 1979. In collaboration with his wife Maira, the conceptually progressive firm initially created graphics, magazines and film titles, and books. Following the release of a record album cover for the rock band Talking Heads, M&Co gained major attention for "pushing the envelope" on conventions of design and typography, and went on to become a major influence on emerging designers.

In collaboration with his wife Maira, the conceptually progressive firm initially created graphics for magazines, film titles and books. Following the release of a record album cover for the rock band Talking Heads, M&Co gained major attention for "pushing the envelope" on conventions of design and typography, and went on to become a major influence on emerging designers.

M&Co products address contemporary attitudes, challenging the conventions of design and typography. The 10-One-4 watch is the very first watch to be selected for the permanent design collection of the Museum of Modern Art, New York. M&Co continues to produce to that standard.