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Variable-data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.

Variable Data Printing gives you the opportunity to make more personalized contact with customers, which leads to better results.

Every business is looking for ways to reach their customers more effectively. Many businesses that use direct mail marketing often use a generic piece for all of the customers. Static content works fine, but at Creative Media we will show you how to use variable data to improve the impact of your marketing.

When working with variable data, customer information is pulled from a database and used to customize each piece so that it uniquely speaks to each customer. It can be something as simple as the addressing of a self mailer or postcard and it can include personalized response devices, information that is specific to the recipient, or displaying variable images based on the demographic of the recipient. A few other applications that are a perfect fit for variable data include direct marketing, relationship management, and scheduling of appointments.