A mobile responsive website is essential in 2018, and has been ever since Google implemented its algorithm back in April of 2015. Businesses that are still living in the dark ages expecting people to stay on a page that they have to squeeze and pinch are living in denial.

According to Knoxweb, a mobile responsive website gives people the opportunity to see your website on any device whether they are surfing on a Smartphone, or checking out products on a tablet. With a mobile responsive website, users will be able to see your products and services, regardless of the device.

There really is nothing more annoying than landing on a page that is mobile responsive, only to click on a tab to be taken to a page that isn’t mobile responsive. It is nearly impossible to read the text without manipulating the screen. This hurts business, and thanks to social media, many users just may start talking about your unfriendly website. People like to comment and share and if your site isn’t mobile friendly, it could hurt your social media business pages.

A New Year is here and that means making smart decisions about your business or organization. A mobile responsive website is an investment that will increase your sales and get you more likes, comments, and shares on social media. Of course, Facebook and Twitter are optimized for mobile devices, but post an ad and send the potential customers to an unfriendly website, and you will lose business.

Mobile browsing is massive. Knoxweb explains that a mobile responsive website is critical, as mobile browsing has now surpassed Desktop and Laptop.

Statistics show that people on the move will impulsively look for products or services while taking a break from work or sitting in front of the TV. Businesses cannot ignore a mobile responsive website. You want to give your users a flawless experience on every device, including Smartphone’s and Tablets. If you do not have a mobile responsive website, you can bet that you will lose any potential business that you may have had.

Google’s Mobile First Index has begun to roll out because the majority of people who use the internet are doing so with their Smartphone or Tablet. Google has begun to determine where your website ranks. This is based on how your site looks on a mobile device as opposed to a Laptop or PC. Follow the Knoxweb Blog, and you can learn more about Google’s Mobile First in a future blog.

If your content isn’t conveying the message that you want to communicate, it may be time for a new mobile responsive website from Knoxweb. As you know, content is still King and if yours is outdated, it may be time to call or click and speak to a website developer from Knoxweb.

Visitors that can’t complete a simple action on your website will go to the competition. If users have a difficult time completing the sale, you can bet they won’t be back.

If you think your site is doing the job it should, but you aren’t seeing results, it’s time to call the team from Knoxweb about a no obligation mobile responsive website consultation. It really can help your bottom line.

You may have the best mobile responsive website in the world, but if you are on the back pages of Google, you may be wondering why you spent all of that money. If you dug into your profit, but aren’t seeing results, you need to call Knoxweb.

Knoxweb are the mobile responsive website experts and can help you get the results you deserve, especially after paying a fortune for your new mobile friendly website.

Search Engine Optimization

If you follow the Knoxweb Blog, you will know how important good SEO tactics are to your overall marketing plan. If your content is the same as it was a year ago, chances are the only people visiting your website are current clients and customers.

Growing your business online takes optimization. When you properly optimize your mobile friendly website, you will be reaching more people who are interested in your products and services. However, unless you are publishing unique and fresh content, Google and the other search engines will see you as a dead site relegating you to the back pages of the search engines.

Blogging

One of the best ways to keep your name ahead of the competition is with a weekly or monthly blog. With regular blog posts, you can attract the attention of the search engines. Those spiders love fresh and unique content that is both informative and educational. With properly optimized blog posts from Knoxweb, the search engines will index your site giving you a good chance at reaching the top of the page organically.

Social Media

Knoxweb cannot stress the importance of social media marketing. These days your business will suffer if you aren’t on Facebook or Tweeting at least once a day. If your mobile responsive website doesn’t have social media exposure, your expensive investment could end up as a loss at the end of the year. Posting, tweeting and adding videos to your social media pages will help people find your brand.

Video Grabber

Knoxweb has helped thousands of companies expand their online presence with video marketing. Video marketing is the only way to keep people interested in your products and services. According to recent research, more people will watch video than read text. Adding video to your posts will entice people to click through and see what your company has to offer. Video is King as far as Google is concerned and when you add videos that are properly optimized to your email marketing campaign you will see a bigger profit.

Email Marketing

Email marketing is still very relevant, and will continue to be so throughout 2018. When you incorporate your overall marketing strategy with a sound email marketing campaign, you will begin to see a climb in your ranking.

Knoxweb can show you how to add video to your email marketing campaign. When you add video, your subscribers and those on your email list can watch you in action whether you are presenting your product, or staying behind the scenes. When you add a video to your newsletter or email marketing campaign, or your blog, you will see a boost in your click through rates.

If you are still wondering why your expensive mobile responsive website isn’t doing what the developers promised, call or click and talk to Knoxweb who can turn your dead in the water website into a popular place where you will see an increase in sales.

For more information regarding social media marketing, professional blog writing, SEO, Email Marketing or web development, call or click and talk to Knoxweb about revamping or rebuilding your mobile responsive website. It really can make a difference to your online presence.

If you don’t have a mobile responsive website yet, you have probably noticed a drop in your Search Engine Optimization. Because people are using their Smartphone’s for just about everything these days, your website must be friendly, as Google will penalize businesses rewarding them with a lower ranking.

Google is all about the user, and if potential clients and customers have to pinch the screen to get a closer look, they will go elsewhere.

If you follow the Knoxweb Blog, you will know that a new algorithm was built and implemented into the system back in 2015. When it became official in April of that same year, Google started giving mobile responsive websites a leg up on the competition. So what does that mean now?

According to Knoxweb, websites that are not mobile responsive are getting buried in the back pages of Google. You may think your website is mobile responsive, but if you have a landing page that takes the user to your desktop website, you are not mobile friendly.

Knoxweb explains that there has been some confusion between a mobile friendly website and a mobile responsive website. Some of the misconceptions that are encountered when it comes to mobile-friendly websites and mobile responsive websites are:

Only mobile responsive websites will work on a mobile device

Every website has to be mobile responsive

All mobile friendly websites are responsive

So what is the difference between a mobile friendly and a mobile responsive website?

Responsive Web Design

According to Knoxweb, a mobile responsive website changes or responds based on the user and the devices needs. Images that are not necessary are hidden so that the user can find important information on the smaller display of the mobile responsive website. If the menu, images and text get smaller, your site is mobile responsive.

Some of the key features of a responsive website are:

Condensed navigation

Constantly changing dynamic content

Images that are optimized

Spacing and padding

Needs a mobile device to operate properly

Mobile Friendly Website

A mobile friendly website is designed so that it will work across all devices. In simple terms that means that nothing is unusable on a mobile device or on a desktop computer. Navigation using drop down menus are limited as they are hard to use on a mobile device. With a mobile friendly website, there is no Flash animation. A mobile friendly website is the same on all devices whether you are working on a laptop, tablet, PC or a Smartphone.

The Key Features of a Mobile Friendly website include:

Unchanging static content

Smaller image display

Simple navigation

Does not need a mobile operating system in order to work properly

So how do you know what type of mobile website is right for your business or organization?

Mobile Responsive

Because users are getting a more customized experience with a mobile responsive website designed by Knoxweb, it requires a somewhat bigger budget, proper planning, and expertise.

You should think about a responsive website if:

35 percent or more of your website traffic is mobile

You have complex features or site content that is hard to use on mobile devices

You want to look modern and up to date for a longer period

Mobile Friendly

Your users can have a consistent web experience across every device with a mobile friendly website. Although there may not be as many functions, they will work.

A mobile friendly website is essential these days, especially if you want to show up at the top of the search engines. However, according to Knoxweb, there are still some businesses and organizations that have not converted their website.

If you follow the Knoxweb Blog, you will know that Google started penalizing businesses, organizations, and individuals who didn’t go mobile. Companies have been bearing the brunt of Googlegeddon since April of 2015 seeing their SEO ranking tumble considerably. If you used to show up at the top, but are now at the bottom of page 10, chances are you aren’t mobile or mobile responsive.

Even before 2015, researchers were seeing a leap from desktop to mobile device shopping. In fact, back in 2013 online shoppers were using mobile devices to purchase products and services. A whopping 55 percent of users who shopped online were doing so from their Smartphone’s. In December of 2014, tablets and Smartphone’s accounted for 60 percent of all time spent on digital media.

Below are three reasons why you need a mobile friendly website.

Your Customers Expect it-These days people are using their mobile devices even if they are at home. Your customers are probably not sitting in front of a laptop or desktop, and if they are, they are probably using their Smartphone at the same time.

If you don’t give your clients and customers what they are shopping for and what they need, they will go elsewhere. People love to browse on their mobile phones, and if you can’t give them what they need, you will lose business. Talk to Knoxweb about designing a mobile responsive website that will work on laptops, desktops, tablets, Smartphone’s and Smartwatches.

Google Will Not Be Happy-As previously mentioned, if you are not mobile friendly, Google will penalize you if you do not have a mobile friendly website. However, some websites are still using images, content and navigation that just doesn’t work on Smartphone’s and tablets. Once again, if users can only see your website the way it should be on a laptop or desktop, they will end up with an unsatisfying experience.

Kiss Your Clients and Customers Goodbye-If you don’t have a mobile friendly website, you are probably already noticing a decline in business. If you aren’t, you are one of the lucky ones. Go mobile with Knoxweb before you do because the clients and customers that are still using laptops and desktops may want to find you on their mobile device, and if they have to pinch and squeeze the screen, you just may lose them for good.

When you give users easy navigation, fast loading pages and a site that is streamlined with great products, services and content, you will be well on your way to increasing your client and customer base.

Keeping Google and your customers satisfied should be your goal, however, that is nearly impossible unless you have a mobile friendly website. A mobile friendly website will help your business grow.

Having a mobile friendly website is an essential part of marketing, however, not every website is mobile friendly. Company websites that make you scroll or pinch to see the screen aren’t very friendly to mobile users. In fact, a mobile website that isn’t really mobile friendly can hurt your business or organization.

According to Knoxweb, a true mobile website that is friendly to its users is called a mobile responsive website. A mobile responsive website gives users the best results as the website responds to the device that is being used. If you are on a Smartphone, you will be able to clearly read a menu or see a price list. An old school mobile website may give you a clear landing page that is mobile friendly, but will revert to the old PC style website once you click on a link.

If you are like most users, frustration is the only thing you experience when you have to zoom and pinch your mobile device just to read a description about those must have pair of shoes or even the movie times at your local theater. You would be surprised at how many large companies are still not mobile friendly.

These days people use their Smartphone’s to access anything and everything, and if you are mobile friendly, you will see results. If you follow the Knoxweb blog, you will know that Google rewards companies that make their websites accessible across all devices.

Having a mobile friendly website not only boosts your SEO, but can also help people find you in the local area. These days there is no need to pull out the laptop or thumb through an old copy of the Yellow Pages just to find a good restaurant. Back in the day you couldn’t, “Yelp,” an eatery to find out if it’s a go or a no.

A mobile responsive website helps customers and potential clients find your dental practice or a local auto mechanic. If an emergency arises, such as a broken tooth or an oil leak you want those in need to be able to find you on the World Wide Web.

When you have a mobile friendly website that you optimize properly through social media, you can brand your business or organization. Branding your business across all platforms will help with your Search Engine Optimization and increase your online presence. Knoxweb can help you target your demographic through smart online optimization that will help your business grow.

If you are unsure whether you are mobile friendly, check out your website on a mobile device. If you have to pinch and squeeze the screen, you aren’t friendly to mobile devices. A mobile responsive website will respond to the device giving you an easy and friendly experience on a Smartphone, Tablet, or Smartwatch.

A mobile friendly website should be an essential part of your online presence. Having a mobile friendly website will keep your customers and your potential clients happy, especially when you consider that mobile devices are taking over and have now become the number one choice for locating products and services.

These days’ people are using their mobile devices for everything from locating church service times to making reservations for dinner. Smartphone’s, tablets and the new Smart Watches are taking the world by storm, but if you don’t have a mobile friendly website, you could be losing sales.

According to Knoxweb, mobile device sales have exceeded desktop and laptop since June of 2013 and if you are still not friendly to mobile device use that’s three years of potential customers lost to your competitors.

What so great about a mobile friendly website?

If you don’t have a mobile friendly website take a mobile device and check out your website. Does it annoy you because you have to pinch and squeeze the screen to read your content? Well, if it doesn’t you aren’t taking an honest look at your website. People will leave your website as quickly as possible if it is impossible to navigate through.

It’s Wanted and Expected

It’s no longer, “Do I need a mobile friendly website, but how come I don’t have one already?” You may think you have a mobile friendly website, but if it’s slow to load and difficult to navigate there goes another customer. However, it doesn’t stop there. Your mobile friendly website needs to have pages that are clear and concise with unique and well-written content that highlights your products and services.

Google says, “Billions of times per day, consumers turn to Google for I want to know, I want to go, I want to do, and I want to buy moments, and at these times, consumers are increasingly picking up their Smartphone’s for answers.” In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

E-Commerce and Mobile go Hand in Hand

You’re crazy if your e-commerce site isn’t mobile friendly. People are doing all kinds of research using mobile devices including reading reviews. If you have great reviews on Yelp or some of the other review sites you will want to make sure that you are mobile friendly, otherwise all of those great reviews will end up as bad reviews especially if people can’t get to your shopping cart.

In a 2012 Google Survey, it was found that:

Seventy Four percent of visitors were more likely to return to mobile friendly sites

Sixty One percent were likely to leave if a site wasn’t mobile friendly

Sixty Seven percent were likely to buy from a mobile friendly website

That was four years ago, you can only imagine what those figures are now.

These days people are on the go, and thanks to the humble cell phone can take their desktop or laptop with them. Today’s smart mobile devices can help people buy a gift and have it delivered in a day or check out the local gyms weekly schedule. Having a smart phone allows people to find you and your business wherever you are, however, if they find you and have to pinch and squeeze the screen on their smart device; you can kiss that sale goodbye.

If you don’t have a mobile friendly website for your business, or just aren’t sure, call or click and talk to a professional from Knoxweb who can help you come up with a marketing plan, including a new mobile friendly website that will help you build your business or organization. Call or click for a no obligation consultation today.

A mobile friendly website is even more important today than it was yesterday, and if you follow the news, you will know that the downfall of Yahoo, it is up for sale with record low earnings, could be because the company avoided the mobile market.

According to Knoxweb, having a mobile friendly website that is responsive is crucial if you want to maintain your ranking on the search engines. If you don’t have a mobile friendly website, you will be penalized.

A few years ago, a mobile friendly website was seen as a nice perk, a feature that some businesses and organizations thought would be great to show off to clients and customers. Fast forward to 2016 and a mobile friendly website is imperative if you want to be found on the World Wide Web.

The momentum of the mobile world cannot be denied. Smart business owners understand that nearly 74 percent of all searches are coming from a mobile device.

Below are three reasons that you should have a mobile friendly website.

Google Has Two Indexes

Google has two search indexes one is for desktop searches and the other for mobile searches. Back in 2015 Gary lllyes, a trends analyst for Google told everyone in the SEO community that Google had begun working on a mobile only version everyone was shocked. That would give desktop users a complete separate search index to the search index that mobile users would have. In fact, Google has begun testing both indexes using different keywords in different states, cities, and countries. So what does that mean for you and your business? It means you better get a move on and make sure that your company has a mobile friendly website.

People are now using a mobile device more than a desktop for searches

Back in May of 2015, Google announced that more searches are taking place on a mobile device in 10 countries that included Japan and the United States. Knoxweb explains that business websites should be aiming their site design to mobile device users.

Consumers are spending an average of 15 to 20 hours each week doing research on Smartphone’s. Research indicates that people will visit a website that they are interested in purchasing from six times before they actually buy something. According to Knoxweb that study was conducted three years ago in 2013 so it is a safe bet that number has grown by leaps and bounds.

On the go customers use Smartphone’s for local business searches

Today most people have Smartphone’s and expect to be connected via these mobile devices. When needs and questions arise, the first place they go is the Smartphone. Most often, it is to buy products or services in the local area. It is vital that you are listed online and have a mobile friendly website that is listed correctly. An astonishing 69 percent of mobile users expect a business or organization to be located five miles within their location when making a bricks and mortar purchasing decision. If you do not have a mobile friendly website, you will not show up in the local search engine results.

There really is nothing more annoying than searching for a product or service that you desperately need only to land on a website that isn’t mobile friendly. Knoxweb explains that you will be penalized if your website is difficult to read or if the screen on your tablet or Smartphone needs to be pinched just to get the information that you are looking for.

Last April Google introduced a new algorithm, commonly referred to as Mobilegeddon or Googlegeddon. Apparently, quite a few businesses did not take the new algorithm seriously, as some businesses are still not mobile friendly. Although it may have taken a few months, those websites that are not viewable on mobile devices are being penalized.

If you used to enjoy page one or two on Google, but have noticed that you cannot even find your website anymore, call or click and talk to Knoxweb who can determine what type of mobile friendly website would be best for your particular needs.

If you have not searched Google Analytics to see what trends are occurring, Knoxweb will show you how to access your account so that you can check out your businesses analytics. Time frames will be compared as well as usage. Google Analytics will also tell you how much time customers are staying on your web pages and whether or not they are going straight to your contact information. These are all things that need to be considered when it comes to your new mobile friendly website.

Target Market

If your audience is mostly mobile, and will probably be searching for your business or organization on the road, it is imperative that your mobile friendly website has enough information to give your users what they need on a Smartphone or tablet.

Accessing your Site

You want to check out your own website on a mobile device. If you are frustrated from the get go, or wish that it looked different, Knoxweb can help. Make sure that you look at your website from different types of devices including a tablet, Smartphone and the new Smart watches.

What Mobile Apps are you using?

Ask yourself what types of mobile apps you are using on your Smartphone, tablet, or Smart watch. If you feel that you and your business could benefit from a mobile App, talk to the professional mobile app consultants from Knoxweb who can help you come up with a mobile app that people will actually use.

Mobile Strategy for Content

Make sure that the content you give people is updated and current. It will not do you any good if your content is not unique, engaging, or interesting. You want to make sure that the content you present on all mobile devices keeps your users entertained and informed.

If you would like more information regarding a mobile friendly website for your business or organization, call or click and schedule an appointment with the professionals from Knoxweb today.

If you promised yourself some Web Design changes for the New Year, contact Knoxweb who can help you come up with a new Web Design that will knock the socks off the competition. Knoxweb has the experience and expertise when it comes to an appropriate Web Design for your business or organization and can get you online with a Web Design that will definitely turn heads.

Your online presence is an extension of your business, and if yours is less than desirable, you could lose business. Even if your website is beautiful on a PC or laptop, but hasn’t been optimized for mobile use, your web presence will be diminishing by the days, weeks and months, especially when it comes to an organic search on Google.

If you have been following the Knoxweb blog, you will know that Google began penalizing businesses back in April of 2015. That’s right, if your Web Design is not mobile friendly, you will find yourself located on the back pages of the search engine, and if your products or services are common you will be even further back.

When Google first hit the scene, the goal was to make the search function quick and easy. Fast forward to 2016, and the mission is still the same, but a few things have changed, including searches on tablets and Smartphone’s. Because mobile internet usage is overtaking the World Wide Web, a mobile friendly website is just as important as the Web Design itself.

Web Design hasn’t changed that much since it first hit the scene over a decade ago, but the way that people use the internet certainly has. Web Design features must include elements that are mobile friendly. Making a Web Design awkward or hard to use on a tablet or Smartphone is committing virtual business suicide. The internet is the most powerful advertising tool a business or organization can use, and if you aren’t taking advantage of it, you shouldn’t be in business.

Knoxweb has the team and the knowledge to create a compelling Web Design for your company that will give the competition a run for its money. When you meet with Knoxweb for a no obligation Web Design consultation your wants, needs and budget will be discussed before any Web Design ideas are brought to the table. Knoxweb has been in the industry since 1996 and on the internet scene since its inception and understands the ever-changing world of online technology, so you don’t have to.

When you work with the team of professional Web Design experts from Knoxweb you will be amazed at how quickly everything comes together whether you are optimizing your existing Web Design for mobile devices, or starting from scratch with a brand new Web Design that will be modern, eye catching, and best of all, easy to use.

Stop living in the dark ages and call or click and schedule an appointment with the Web Design team from Knoxweb today. After all, wouldn’t it be nice to stick to your New Year’s resolution? Call or click now and change the direction of your business for 2016.

Having a Mobile Friendly Website is probably the most important thing to consider if you are starting a new business, or if you are in the planning stages of rebuilding your current website in order to improve your online presence.

Making sure that your business uses a Mobile Friendly Website is imperative if you want to increase your bottom line. So crucial is a Mobile Friendly Website that without one, you could literally drop off the World Wide Web.

When Google announced its intention to penalize people for not having a Mobile Friendly Website, they were not kidding. The announcement came in February of 2015 with the changes set in stone on April 21st of 2015. The businesses and organizations that didn’t do anything to improve their website with a Mobile Friendly Website are now scrambling to incorporate a Mobile Friendly Website into their business plan.

Back in 1997, a year after Knoxweb opened its doors for Web Design there were about one million websites worldwide. A decade later, that number was 150 million. In 2007, there were one million mobile websites, with that number estimated to grow to an astounding 150 million by the year 2017.

Although the World Wide Web began on the personal computer, things are quickly changing with over three billion mobile phones used around the world. In fact, according to analysts, some people’s very first experience on the internet will be with a mobile device such as a tablet or Smartphone.

Because the internet is changing quickly, businesses and organizations have had to adapt to those changes. If you haven’t adapted with a mobile friendly website, you are committing suicide when it comes to your business.

These days, people want their information fast and if your website isn’t up to scratch with a Mobile Friendly Website, those potential customers will look elsewhere. What’s worse is that those same people may never come back to your website because they had such an awful experience the first time.

Without a Mobile Friendly Website, you will miss the opportunity to attract new business. Being able to cater to your clientele and new customers is vital when it comes to mobile devices, as it truly is the most personal and powerful way to communicate.

These days nearly everyone can afford a Smartphone. Some cell phone providers even offer free Smartphone’s when you sign up. Some companies are even offering a free tablet to folks who purchase a Smartphone or sign up for a two-year plan. With those kinds of deals out there, it only makes sense to convert your old website into a Mobile Friendly Website.

Smartphone’s and tablets make browsing easy, so easy that nearly 40 percent of people who use a mobile device use it for the internet. Of that percentage, about half will log on at least once per day.

Because the screen on a mobile device is different than a laptop or PC, your website needs to change, and that’s where Knoxweb can help by designing you and your business an affordable Mobile Friendly Website.

Regardless of what type of business you have, it is imperative that you make sure it is a Mobile Friendly Website. If you are still not convinced, schedule a no obligation consultation with Knoxweb for a Mobile Friendly Website meeting today. Your business really does depend on it. Call or click now.