Beyonce was roped in for the promotion of the label"s perfume Emporio Armani Diamonds two years ago and the singer even appeared in a major publicity drive. But, according to Fashionologie.com, the fashion houses chiefs have allegedly signed up Fox as her replacement to star in a new fragrance and fashion campaign, reports Contactmusic.

The Transformers actress will take over promotion of the perfume line and a new clothing collection.