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Tag: Marketing

Here is the first of an occasional wordinventions feature, What’s on my bookshelf?I hope you like it.

Today: Marketing consultant Roy Williams’ The Wizard of Ads from the trilogy by the same name.

Quote: “Intellect is to be cherished. Please don’t think I’m trying to diminish it. I’m merely urging you to give intuition the credit it deserves. I hope to give you the courage to follow your heart. Sometimes the thing that makes the least sense is exactly the right thing to do.” [page 182]

I like this work because it places just as much emphasis on people skills and life’s intangibles as it does on effective writing.