How many of you have tried these methods? Any successes? 2% of the population are innovatorsBefore we jump into new methods and new media, we need to do our homework

Because everyone’s answers will be different, we aren’t going to answer each of these questions. But we will explore tactics to help answer them for your startup – using new media.

Need to develop a hypothesis of personae, whether you are marketing on the web or social. You need to SPEAK to SOMEONE. If everyone is a client, no one self-identifies as YOUR client … no one sees that what you do can solve his/her problem.URI students parents of young children=middle-aged

Tactics to help answer and refine these questions. In the scientific method, you test your hypothesis. Same here, so run some experiments, crunch some data

In the new world, web 2.0 and 3.0, enables us to answer fundamental questions about our target audiences and to engage with them. I’ll explore best practices for each of these: blog, email, SM, BR &amp; PR affiliates &amp; in-personStart with what you can control and end with how to synchronize them for optimal ROI

Does your site, if your target audience comprises people like your mom, speak to her?It’s OK to throwaway a site that’s not working – not the URL though

Be sure to have a conversion, such as a newsletter signup

Background image: rock climbing vs

Graduation, what could be a better selling point to parents?Is your site echoing what how you make people’s lives better?

Editorial calendar should include: Holidays,Conferences Important dates/events that you’d like to get a post out ahead ofBe sure to appoint an Editor and content quality control, a function DE provides for some clients, along w Editorial Calendar development

The more content you create, the feedback you get, the more data to crunch and better understand your audience.Initially, it’s like an echo chamber, but as the voices increase, a clearer picture emergesGoogle Analytics: Map overlay, keywords, where they’re coming from

People rely on blogs to find out about new products, brands, decision-making when purchasingAlso ideal for SEO. Google loves fresh contentCreates the foundation for your social media outreach and enables you to own the content you’re investing in

What people expect of today’s brands. Social media the great equalizer, so many success stories that show it’s passion not budget that leads to social media success.

It all starts with peopleGoals: You can’t expect to gain anything if you don’t aim for itStrategy: Social media can be a big time suck. Are you wasting your time and your followers’ time? Editorial calendars help here and w goalsPlatforms: Go where you audience is!

6 million LinkedIn members work in saleshttp://econsultancy.com/us/blog/7334-social-media-statistics-one-year-laterSays to me: great for prospecting!

Think of broadcasting, or flipping through the channels when you’re watching TVFacebook and LinkedIn are closed networks; Twitter is all about reaching and sustaining relationships with new people

#1 reason is for deals. Mentioned previously Groupon and social buying. Huge cost to the business. Why not reward your most loyal? http-//socialtimes.com/twitter-vs-facebook-infographic_b73972

One oft-asked question: whether social makes any money. Takes time, and big brands are seeing big revenue. Delta Air Lines being one. Anyone familiar with the term virtual goods?http-//socialtimes.com/history-of-facebook-commerce-infographic_b70647

Discussions happening, which are going viral or gaining traction?What are your people interested in?Who is important to your target audience?

Can you solve problems on LinkedIn Answers? LinkedIn Answers: not just phishing for clients, engaging with

Facebook poll - great for B2C

Just ask: survey monkey – great for B2B

Influencers anyone? Engage with bloggers who post regularly about what you sell or something your prospects are interested in

Be attention-worthy when engaging bloggers and mediaBe creative and fun to engage with users and influencersIf it’s interesting to PEOPLE, the right type of media will be interested. Consider Patch.com as a media outlet, always looking for contentAnd/or industry press. You may think what you do isn’t compelling, but how you helped someone is.

One of the great payoffs of successfully engaging in social media. How much does it cost to advertise vsevangalize

Now that have a great low-cost site &amp; sense your audience. Engageto help resonate w audienceWhere do you engage with your customers and prospects?Secret: Social media but email still more ROI, Mailchimp free account

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social media best practicesWhat to do when you‟re just starting? 1. Listen 2. Add value 3. Find influencers 4. Engage in dialogDon‟t be spammy or self-centered. www.designatededitor.com 17

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Forrester‟s social strategy People Learn your audience‟s social activities and behaviors Objectives Decide what you want to accomplish Strategy Plan how your motives will change your relationship with your audience Technology Choose what social media platforms you want to use for your campaign www.designatededitor.com 18

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social media market researchWhat are your Facebook fans discussing?Which FB updates get the most response?Which LinkedIn groups are key clients in?What hashtags do targets use on Twitter?Which of your clients are most influential?What are they Tweeting about? www.designatededitor.com 23