Saint Archer Brewing Company: A Light for the Journey by Preacher

This month San Diego craft brewer, Saint Archer Brewing Company, part of the MillerCoors family, is launching Saint Archer Gold, the newest and lightest addition to its portfolio, with 95 calories, 2.6 grams of carbs and 4.2% ABV. A brewery founded by a group of professional surfers, skateboarders, snowboarders, artists and musicians alike, and born from a belief that following the path less traveled always leads towards the journey of a lifetime, Saint Archer Gold is the culmination of the dedication and craft that’s made Saint Archer Brewing Company a cult success.

To launch Saint Archer Gold, which is rolling out in four markets initially before making its national debut, the brand worked with Austin-based creative agency, Preacher, which drew inspiration from the lifestyles of its founders to conceive the concept for the campaign, 'A Light For the Journey,' inviting newcomers to find their own way and brighten their own paths with a low-calorie alternative that refuses to compromise on flavor. The creative shows skaters, bike riders, surfers, artists and brewers all using certain types of light to fuel their passions.

The fully integrated campaign is rolls out in Austin, Arizona, Indianapolis and Charlotte, all markets chosen specifically for their affinity for craft beer. A 90-second anthem spot will run online on MillerCoors- and Saint Archer-owned channels, YouTube, and pushed heavily across social on Instagram and Facebook. In addition, three 30-second spots will air on broadcast in Saint Archer Gold launch markets, along with ads running on radio, in-store and out-of-home.