Most businesses love the idea of having a fast-loading website, but consider it a low priority. There are so many other things to put time, energy and money into – surely site speed is just a cosmetic ‘nice to have’? As it turns out, site speed is much more important than most people think, and […]

The three main types of online media are paid, earned and owned. Each of them have different timelines in terms of results. Paid Advertising Paid advertising (such as the popular Google Adwords) can be created and launched very quickly. You can theoretically have a paid campaign running in a few hours and reaching your target […]

Search engine optimisation (SEO) is the process of optimising your website for search engines in two ways. The first way is making sure that search engines know what your website is about and therefore, can rank it for relevant searches. The second way is increasing the online authority and trust of your website, so that search […]

Wow tough question! (Deep breath) I assume by “results” you all mean sales and/or leads. The answer to this question is dependent on how well you’re doing online already. A few key questions include: How many visitors were coming to your old website? How many sales or leads were you getting from your old website? […]