Yes She Can Reading Rec: The Crowdsourceress by Alex Daly

We can't rave enough about The Crowdsourceress. Alex Daly is a crowdfunding pro with a badass track record that speaks for itself. In this book, she breaks down the many different facets of launching a Kickstarter campaign. Her writing style is simple, to-the-point, and makes for an easy, enjoyable read. Even though we have no plans to launch a crowdfunding campaign, we found The Crowdsourceress to be full of gold nuggets that can be applied to any type of launch, whether it's a new product or big event.