Friday, June 9, 2017

Facebook Live to a McFlurry Surprise

The testimony of former FBI Director James Comey before
Congress was certainly the hottest topic in the news this week, but there also
was no shortage of marketing and pop culture news. Here are some stories that
caught our eye.

Facebook
Live Checklist – This week PR News reminded us that, “just because you can
go live with nothing but an iPhone and an idea doesn’t mean you should.” The
reputable industry news outlet shared IBM’s best practices for a successful
Facebook Live event. Top tips include: Focus on interaction, how-to videos resonate, let the audience dictate the length and build a small crew.

Pretty, but Not So Tasty Popsicles – Thanks to
our client Culligan International, we appreciate the importance of clean water,
which is probably why a story on sewage
popsicles from Mashable Social grabbed our attention. Students from the National Taiwan University of Arts,
collected sewage runoff from 100 locations in Taiwan to make popsicles and
create a social campaign that would emphasize the importance of clean
water. In this case, we’ll look but not
taste.

Welcome
Ella and Alexander! – Hollywood welcomed two new members this week with the birth of Ella and Alexander Clooney. Proud
parents George and Amal released this statement following the twins’ birth, “This
morning Amal and George welcomed EllaandAlexander Clooney into their lives. Ella, Alexander and
Amal are all healthy, happy and doing fine. George is sedated and should
recover in a few days.” Let’s hope George has recuperated by now.

McFlurry
Sandwich Goes Viral – Created by a fan of McDonald’s, the McFlurry sandwich
is a sweet combination of two items on the fast food giant’s menu – cookies and
the Oreo McFlurry. The tasty sensation has gone viral with 18,000 retweets and
58,000 likes. We’ll take two!