Law

Online client-finding services, mostly free and catering to sole practitioners are discussed. Critics feel that the Internet is a more effective way for sole practitioners and small-firm lawyers to find clients

Getting the word out: brochures are a simple way to tell prospective clients what a lawyer can do

Article Abstract:

Brochures are an inexpensive but effective way of making prospective clients aware of the wide variety of services provided by a small legal firm or sole practitioner. Clients often assume that these small practices only provide services in a specific area, such as divorce law, and so take business in other areas to other firms. The brochures should be given out at every opportunity and should be available in the firm's waiting area to increase exposure.

The advice is helpful though should be received by Lawyers in different countries bearing in mind, the anti-advertising/touting regulations in their respcetive jurisdictions. Properly made business cards may be a handy alternative/supplement. The cards need not be very detailed but sometimes offer a quick insight on the Law Firm. Some Law Firms usually state on their letterheads, in brief, the available services/practice areas.

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The offbeat goes on; a little marketing ingenuity will draw clients for years to come

Article Abstract:

Marketing ingenuity may be a source of new clients for sole practitioners and small-firm lawyers who enjoy greater freedom to try new things. A community will support lawyers who return the favor and creating good will through community activities advertises a law practice as well. Good will created through community work is remembered longer than a good advertisement.