Gerd Leonhard’s thoughts, finds and other comments on the future of ethics in a digital world

“It’s 2025, and 800,000 tons of used high strength steel is coming up for auction.

The steel made up the Keystone XL pipeline, finally completed in 2019, two years after the project launched with great fanfare after approval by the Trump administration. The pipeline was built at a cost of about $7 billion, bringing oil from the Canadian tar sands to the US, with a pit stop in the town of Baker, Montana, to pick up US crude from the Bakken formation. At its peak, it carried over 500,000 barrels a day for processing at refineries in Texas and Louisiana.

But in 2025, no one wants the oil.

The Keystone XL will go down as the world’s last great fossil fuels infrastructure project. TransCanada, the pipeline’s operator, charged about $10 per barrel for the transportation services, which means the pipeline extension earned about $5 million per day, or $1.8 billion per year. But after shutting down less than four years into its expected 40 year operational life, it never paid back its costs.”

Digital Ethics by Futurist Gerd Leonhard

Gerd Leonhard, Futurist and Humanist, Author, Keynote Speaker, CEO The Futures Agency, Zurich / Switzerland
Gerd Leonhard is a hunter and gatherer of human values from the future. From culture and society to commerce and technology, Gerd brings back the news from the future so business and society leaders can make better choices right now. In his latest book, Technology vs Humanity, Gerd explores the key ethical and social questions which urgently require an answer before we increasingly abdicate our very humanity. For organizations in the grip of disruption, Gerd supplies visionary insights and concentrated wisdom that informs key decisions makers today. A musician by origin, Gerd Leonhard has now redefined the vocation of futurist as a new humanist.
Gerd was listed as one of the top 100 influencers in technology by Wired magazine (2015).