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Looking at the latest weekly report of a domain in the new moz analytics tells me:- Keywords that sent organic search visits: 54- Traffic from organic search: 159- Tracked Keywords that Sent Organic Search Visits shows just a list of 5 keywords having received 6 visits.

1) Where does the number 54 comes from? because I see that only 5tracked keywords sent 6 visits. Looking at Google Analytics it shows 43 keywords that received visits... so where does moz take the number 54 from?2) The Number of Traffic from organic search "159" was correctly taken from my Google Analytics Data. Google also tells me that 43 Queries generated 222 clicks but its too different from 54 keywords above.3) and looking at the classic PRO analytics shows me only that 3 tracked keywords sent just 3 visits.

2 Responses

Thank you for the question! I believe the remaining keywords are taken from keyword opportunities from keyword rankings > opportunities which closely match the number of keywords and visits you are seeing. I will be double checking how we import the data from our engineers and will follow up with you to confirm exactly how these are being filtered.

So I have confirmed the traffic will also come from keywords you are not tracking which can appear in keyword opportunities under manage keywords and brand rules. To get a closest match to what you are seeing in GA follow these steps:

Log in to GA and select the profile that their campaign is connected toClick 'Traffic Sources' in the left navigationClick 'Sources' in that sub-menuClick 'Search' in that sub-menuClick 'Organic' in that sub-menu (after clicking organic the graph & data refreshes)Click the down arrow next to the date range in the top right corner (expands a date picker)From the Date Range dropdown select '9/9' to '9/15' (for example) and click 'Apply' (graph & data refreshes)

If you feel there is still a discrepancy, send us a screenshot and the campaign name to help@moz.com

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