For the ACC Network rebrand we aimed to create a comprehensive identity system that respects both the ACC and ESPN marks. Our goal was to establish a branding position for the ACC that is bold, contemporary and simple. During this process we explored naming constructs that took both traditional and progressive approaches. After carefully evaluating logo size and proportion as it relates to usage across on-air, mobile and digital, we landed on ACCN. A name that is simple, progressive, and flexible. We partnered with ESPN Creative Services in Bristol who were able to contribute to our initial design process.