The company has launched 30 beauty and grooming products for both men and women which include shavers, trimmers and clippers, hair straighteners, dryers, epilators, for both men and women, it added.

Commenting on the development Syska Group Director Rajesh Uttamchandani said: "The category is also no longer specific only to Women, the 2,000 crore category is growing at a healthy pace of 25 to 30 per cent. We see a huge scope and potential in this category."

It has plans to invest Rs 100 crore for expansion and marketing.

For the first three months, Syska's personal care products will be available exclusively on e-commerce platform Amazon. The products will thereafter be available offline as well, it added.