People are being exposed to the stereotypical “gym culture” that we want to move away from at illuminate gym because that culture is intimidating and usually alienates those who need help with their fitness the most.

My product was first conceived of in about 1995…i had been a regular gym-goer since i was in my late teens,and had a fairly strong background in biology and exercise over those years (but following old science principles).

Designed for use in public places like museums and shopping malls, DigiWall is a climbing wall with high-end surround-sound whose grips include both lights and sensors that react when they are touched.